Social Media

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  • Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids

    Ignite Social Media
    Kieran Wilson
    18 Apr 2014 | 10:16 am
    Here at Ignite Social Media, we love giving. We love giving: high fives, kudos to our colleagues who've helped us out, and perhaps most importantly, giving back to our communities. Whether it's pulling a plane, rescuing a dog, or picking up a few items to donate to a worthy cause, we do what we can and we're so glad we found a great partner in Champions for Kids to help us focus our efforts and maximize our impact. Today, 22-million children in the US live in poverty and it's the mission of Champions for Kids to make it simple to give kids in your community the resources they need to…
  • The Psychology of ‘Networked Thinking’ on Google Plus

    Martin Shervington
    Martin Shervington
    3 Apr 2014 | 12:41 pm
    Introduction Google+ has changed how I think. I now think in a way that is far more about ‘networked thinking’ than I ever did before. But what does that mean? Well, since joining Google+ I feel that I’ve moved from being focused on ‘outcomes’ along, to an attitude of ‘how can I help?’ This I […] The post The Psychology of ‘Networked Thinking’ on Google Plus appeared first on Martin Shervington.
  • Facebook’s New Advertising Opportunities

    Social Media Today
    Michael Bird
    23 Apr 2014 | 6:54 pm
    Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.read more
  • 6 Ways to Use Pinterest to Promote Your Brand

    Social Media Examiner
    Ekaterina Walter
    21 Apr 2014 | 3:00 am
    Is Pinterest part of your marketing strategy? Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article [...]This post 6 Ways to Use Pinterest to Promote Your Brand first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Increase Your Social Media Click-Through Rates

    Social Media Examiner
    Karl Staib
    23 Apr 2014 | 3:00 am
    Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website is the [...]This post How to Increase Your Social Media Click-Through Rates first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    Canva

  • The Art of Evangelism

    Guy Kawasaki
    16 Apr 2014 | 8:17 am
    A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. Post Apple, I’ve been many things: author, speaker, entrepreneur, venture capitalist, advisor, and father, but I’ve never used the title “chief evangelist” until today. This is because the title only works if your product can change the world—or at least a significant…
  • Canva Welcomes Guy Kawasaki as Chief Evangelist

    Zach Kitschke
    16 Apr 2014 | 5:06 am
    Former Chief Evangelist of Apple, Guy Kawasaki, has joined Canva and resurrected his famous title from Apple and we couldn’t be more excited. “Macintosh democratized computers; Google democratized information; and eBay democratized commerce. In the same way, Canva democratizes design.” said Mr. Kawasaki. “You don’t get many chances to democratize an industry, so I seized the opportunity to work for Canva.” The renowned author, entrepreneur, and startup advisor will develop an evangelism program for Canva and help it grow internationally. Mr. Kawasaki said, “I was an early…
  • Online Marketing Tips That Won’t Break the Bank

    Helen Scheuerer
    15 Apr 2014 | 6:10 am
    Remember that saying “You have to spend money to make money?” Well, that doesn’t have to be true. Whether you’re a start-up company or already quite established, the world of online marketing is your oyster. With so many opportunities to better your business and reach out to potential customers, marketing no longer has to burn a hole in your wallet. 1 Optimize Your Client’s Shopping Experience Looking for a quick win? That ‘Buy Now’ button: Make it green. That’s right. Stop for a moment and think about the psychological and emotional responses…
  • How to Maximize the New Twitter Layout

    Peg Fitzpatrick
    10 Apr 2014 | 5:47 pm
    Twitter is rolling out a new jumbo-sized cover photo and a few additional features to spice up your Twitter experience. Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find. Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about. Once you pin the tweet to the…
  • Master the Art of Pinterest Images

    Peg Fitzpatrick
    7 Apr 2014 | 4:19 am
    Pinterest is the ultimate visual playground for inspiration, motivation, and dare I say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images. Canva just upped their game, and yours, by adding a new suite of timesaving Pinterest templates that will provide you with just the right amount of pinspiration. With over 100 layouts, you’ll be able to create custom Pinterest images in a snap that…
 
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    building43

  • Vanatoo Powered Speakers: Turn Your Home Into a Concert Hall

    Robert Scoble
    9 Apr 2014 | 5:09 pm
    Vanatoo brings audiophile quality stero sound into your home with its affordable powered speakers. It allows you to enjoy music the way it is meant to be: full deep bass, clear and articulate mids, and shimmering highs. Gary Gesellchen, Co-Founder and Chief Technology Officer, explains Vanatoo’s positioning in the speaker market and why its speakers are consistently getting 5-star reviews on Amazon. http://vanatoo.com
  • First look at the DJI Phantom 2 Vision Plus (3-axis gimbaled video quadcopter)

    Robert Scoble
    7 Apr 2014 | 8:50 am
    DJI Phantom 2 Vision Plus (a quadcopter, er, drone) was just announced at NAB but DJI’s director of aerial photography visited us last week to discuss what this new drone does. More is up on this video from DJI and Robert Scoble’s first video off of the drone is at: http://youtu.be/fuGvMb89hig (after only five flights). http://vimeo.com/90986568
  • Talking Capital Management and Talent Market with Bill Tai

    Robert Scoble
    4 Apr 2014 | 3:36 pm
    Veteran investor and partner at Charles River Ventures, Bill Tai is producing the Extreme Tech Challenge that will be offering a great opportunity for new companies with game-changing ideas. Managing to combine the entrepreneurial community, Consumer Electronic Show and Sir Richard Branson, the Extreme Tech Challenge is poised to give valuable resources and visibility to scale a new product in addition to guidance from iconic entrepreneurs. After 10 groups selected to present at CES, the top 3 finalists are chosen and then invited to to Sir Richard Branson’s Nectar Island. There, the…
  • Quip: Beautiful Documents On Any Device

    Robert Scoble
    1 Apr 2014 | 2:42 pm
    Bret Taylor, Founder of FriendFeed, former CTO of Facebook and now co-founder and CEO of Quip, talks about the many ways companies are using their collaborative document revision control app. Quip allows you to create documents on any device and be notified instantly once a change happens. It enables teams to work efficiently by collaborating in real time on one document while showing the entire history of changes. By combining instant messaging and document editing, anyone can discuss the changes and ask questions all in a chat thread in real time. What if you currently don’t have…
  • Imergy Power Systems: The Future of Energy Storage

    Robert Scoble
    24 Mar 2014 | 1:55 pm
    How can a battery last forever? As the leading innovator in cost-effective energy storage products, Imergy is stepping in the right direction to make the everlasting battery possible. Imergy utilizes a Vanadium flow battery design, originally thought up at NASA. The popular rechargeable Lithium Ion batteries, used today in most devices, consume its components in a very short time, preventing long term storage, in favor of its small footprint. The Imergy units are typically the size of a refrigerator. Vanadium flow chemistry process allows energy storage and retrieval to be 75% efficient,…
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    Social Media Examiner

  • How to Increase Your Social Media Click-Through Rates

    Karl Staib
    23 Apr 2014 | 3:00 am
    Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website is the [...]This post How to Increase Your Social Media Click-Through Rates first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 3 Ways to Generate Leads With LinkedIn Groups

    John Nemo
    23 Apr 2014 | 2:00 am
    Does your business need more leads? Are you participating in LinkedIn groups? LinkedIn groups are the easiest way to generate leads. In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects. Why LinkedIn Groups? Since it launched back in 2003, LinkedIn has undergone [...]This post 3 Ways to Generate Leads With LinkedIn Groups first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Instagram Tools to Better Manage Your Marketing

    Ian Cleary
    22 Apr 2014 | 3:00 am
    Is your business using Instagram? Do you need better tools? Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more [...]This post 5 Instagram Tools to Better Manage Your Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Create an Infographic That Boosts Social Shares and Leads

    Jeff Ente
    22 Apr 2014 | 2:00 am
    Are you considering infographics for your marketing? Can you effectively communicate visually? Infographics are powerful ways to get attention. In this article, you’ll discover how to craft infographics that are widely shared. Why Infographics? Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve [...]This post How to Create an Infographic That Boosts Social Shares and Leads first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 6 Ways to Use Pinterest to Promote Your Brand

    Ekaterina Walter
    21 Apr 2014 | 3:00 am
    Is Pinterest part of your marketing strategy? Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article [...]This post 6 Ways to Use Pinterest to Promote Your Brand first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Gillmor Gang Live 04.23.14

    Steve Gillmor
    23 Apr 2014 | 5:11 pm
     Gillmor Gang - Dan Farber, Robert Scoble, Keith Teare, Michael Arrington, and Steve Gillmor. Live recording session today at 5pm Pacific. Click here for the Friendfeed chat Read More
  • Vevo Releases New iOS App With A Real-Time Feed And Live Vevo TV Streams

    Ryan Lawler
    23 Apr 2014 | 5:00 pm
     Music video distributor Vevo just launched an “>update to its iOS app today, providing users a new, regularly updated home page, as well as access to the company’s live, programmed music channels. The new version of the app, which the company showed to some reporters at SXSW, follows a major redesign to its website that Vevo launched last fall. Read More
  • The FCC’s New Net Neutrality Rules Will Brutalize The Internet

    Alex Wilhelm
    23 Apr 2014 | 4:53 pm
     The FCC will propose new net neutrality rules that at once protect content from discrimination, but also allow content companies to pay for preferential treatment. The news, first reported by the Wall Street Journal, would in fact create a two-tiered system in which wealthy companies can "better serve the market" at the expense of younger, less well-capitalized firms. Read More
  • Google, AT&T, Verizon And Comcast Each Spent More Than $3M In Q1 Lobbying Congress

    Alex Wilhelm
    23 Apr 2014 | 3:49 pm
     The dollars flowing into the Capitol from tech companies are showing little signs of abatement: Google spent $3.8 million on lobbying in the first quarter, AT&T $3.7 million, Verizon $3.5 million, Comcast $3.1 million, Facebook $2.8 million, Microsoft $2.1 million, Time Warner Cable $1.9 million, Oracle $1.5 million, Apple $1.1 million, and Amazon $830,000. Read More
  • Apple Sold 20 Million Apple TVs, Which Are Now Far From A Hobby

    Matt Burns
    23 Apr 2014 | 3:13 pm
     The Apple TV continues to gain traction despite little effort from Apple. On today's financial earnings call, Apple CEO Tim Cook revealed that Apple has sold 20 million Apple TV boxes. By the end of 2013, the company had sold approximately 10 million Apple TV units. The product is clearly on-pace for a killer year even with new offerings from Amazon and Roku. Read More
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    ReadWrite

  • Why The Cable Companies Have Reason To Fear Amazon

    23 Apr 2014 | 2:02 pm
    The Platform is a regular column by mobile editor Dan Rowinski. Ubiquitous computing, ambient intelligence and pervasive networks are changing the way humans interact with everything. HBO programming is among the most coveted in all of television. Its catalog includes some of the best produced and most critically acclaimed comedy and drama series ever created. Millions of people want to watch those shows. They just have to pay the piper first. Until today, that piper was your cable or satellite provider, who will only provide you with HBO if you also sign up for a whole bunch of other…
  • Blur Wars: Google's Camera App vs. The iPhone 5S And A Real Camera

    23 Apr 2014 | 9:40 am
    You know when a photo has that fuzzy background thing going on and the subject is sharp while the rest looks all dreamy? That technique, usually achieved by setting a camera’s controls to a wide aperture—the smaller the f-stop number, the bigger the aperture—remains one of the easiest shortcuts to a photo that makes people go ooh. Not one to stand by tradition, Google just released a camera app for Android that does exactly the same thing—except you can adjust the focus and that dreamy blur effect after you take the picture. Ooh. Can Free Software Mimic Expensive Hardware? …
  • HBO Is Coming To Amazon—And You Don't Need To Be A HBO Subscriber

    23 Apr 2014 | 9:17 am
    Amazon on Wednesday announced a licensing agreement with HBO, which will bring a number of premium shows to Amazon’s Prime Instant Video Service and bring the HBO Go mobile app to the company’s new Fire TV set-top streaming box, which was announced and released earlier this month. "As owners of our original programming, we have always sought to capitalize on that investment. Given our longstanding relationship with Amazon, we couldn't think of a better partner to entrust with this valuable collection," said HBO's Glenn Whitehead, executive vice president of business and legal affairs, in…
  • My Fish Just Sent Me A Text Message

    23 Apr 2014 | 8:14 am
    The Internet of Things makes it easy for us to monitor our homes. Today I’m taking that concept one step further—getting our homes to report back to us.  In early March, I wrote about using Raspberry Pi to quantify my fish tank—in short, I taught the $35 single-board computer to monitor the temperature of my home aquarium no matter where I was in the apartment. Of course, the limitations of this project were clear: I could only keep tabs on the tank while on my home network. What if I want my fish to text me when it needs my assistance?  See also: The Quantified Fish: How…
  • The Facebook Effect: WhatsApp Is Well On Its Way To A Billion Users

    23 Apr 2014 | 7:39 am
    In just two months since Facebook dropped $19 billion to buy WhatsApp, the five-year-old mobile messaging app on Tuesday announced its active user base has grown to more than half a billion people. On February 17, the day it was acquired by Facebook, the company said it had 450 million monthly active users worldwide and over 320 million daily active users. “In the last few months, we’ve grown fastest in countries like Brazil, India, Mexico, and Russia, and our users are sharing more than 700 million photos and 100 million videos every single day,” WhatsApp said on its blog. “We could…
 
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    Mashable

  • Why Does This NBA Player Have Emoji Tattoos?

    Sam Laird
    23 Apr 2014 | 6:36 pm
    You might be renowned among friends for always having the perfect emoji for any text-messaging situation — but we guaranteed your emoji game isn't as strong as Mike Scott's Scott plays for the Atlanta Hawks. He's no NBA superstar, averaging under 8 points per game after being picked in the second round of the 2012 NBA Draft. But Scott's been the talk of this year's playoffs, at least among digitally-minded fans, thanks to his unusual tattoos — rendered in emoji Given that the Hawks aren't exactly mainstays of national TV during the regular season, many of us are meeting Scotti's…
  • Man With the Most Teslas Says Cold Weather's No Problem

    Adario Strange
    23 Apr 2014 | 5:59 pm
    Although the Tesla has won its fair share of fans in both the automotive and tech communities, there still remains a bit of skepticism around its ability to truly replace gas cars Some of that skepticism is focused on the car's reliability in cold weather conditions, a topic controversially covered by the New York Times last year in a review that pegged performance issues with the Model S, in part, to cold weather NYTimes article about Tesla range in cold is fake. Vehicle logs tell true story that he didn't actually charge to max & took a long detour. — Elon Musk (@elonmusk)…
  • Instagram's Explore Tab: Now Tailored to You

    Karissa Bell
    23 Apr 2014 | 5:15 pm
    Instagram has made a small but significant change to its app that makes photo and video discovery a more personal experience. The company has tweaked the algorithm that determines what posts appear under the app's Explore tab — so that the tab displays photos and videos specifically suggested for each user. Previously, the Explore section only displayed posts that were popular among all Instagram users See also: Fall in Louvre With These 14 Museums on Instagram The algorithm now also looks at photos and videos that have been liked by people you follow. "We’re always looking to…
  • 10 Careers Barbie Should Tackle in Her Movie Debut

    Jessica Catcher
    23 Apr 2014 | 4:54 pm
    Come on, Barbie, let's go filming. Sony Pictures and Mattel announced plans today to bring Barbie to life in her first-ever live-action movie. The blonde bombshell has already compiled an impressive résumé over her many years on the toy shelf. With careers ranging from photographer to United States President, a release for the film confirms that Barbie's Renaissance woman characteristics will be showcased in the comedy, "utilizing her personal and professional skills to inspire change in the lives of everyone around her." See also: 7 Outrageously Expensive Barbie Dolls While waiting…
  • Venezuela Arrests U.S. Citizen for Arms Dealing, Tweets He Is a 'Mercenary'

    Lorenzo Franceschi-Bicchierai
    23 Apr 2014 | 4:40 pm
    Venezuelan authorities have arrested an allegedly heavily armed American citizen on Tuesday, accusing him of being a "mercenary," according to multiple news reports. Todd Michael Leininger, 32-year-old U.S. citizen from Florida, is accused of attempted murder and arms dealing. Venezuelan authorities arrested Leininger after a raid on his house in San Cristobal, the capital of the state of Tachira, close to the Colombian border, where they found three rifles, two handguns, ammunition and eight military camouflage uniforms, according to the Miami Herald. See also: Riot Gear: How Protesters…
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    Charlene Li

  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
  • Infographic: State of Social Business 2013 and Outlook for 2014

    Charlene Li
    30 Dec 2013 | 10:59 am
    This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six stages of social business evolution Report on the true state of social business in 2013, An ebook on seven success factors of social business strategy An image-rich slide deck complete with all the graphs and charts you […] The post Infographic: State of Social Business 2013 and Outlook for 2014 appeared first on Charlene Li.
  • New Report: Social Media Education for Employees

    Charlene Li
    5 Dec 2013 | 12:35 pm
    Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large […] The post New Report: Social Media Education for Employees appeared first on Charlene Li.
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    Sensei Marketing

  • Business Strategy: Reinventing the Rules of the Game

    Sam Fiorella
    9 Apr 2014 | 10:38 am
    I spent this past weekend in Chicago, Illinois, delivering a keynote presentation to the innovative folks attending the 3M Frontline Sales Conference. At most of these events, I try to sit in on presentations offered by others whom I admire. Such was the case this weekend when I sat in on a presentation made by Stephen Shapiro, author of Best Practices are Stupid and Personality Poker. Stephen delivered an outstanding presentation on the thinking (or rethinking) required within business organizations to foster true innovation. During one segment he reminded us that to truly innovate we must…
  • Community Management: The 90-9-1 Rule is Dead

    Sam Fiorella
    6 Apr 2014 | 8:44 am
    We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are: - 1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader - 9 who are somewhat active, engaging the rest of the group occasionally -90 who are content to simply listen or follow the 10 This model has been used as the basis for many sales and marketing strategies including the growing popularity of influence marketing. Applied to social media, the 1% represents those who actively produce content across multiple…
  • Managing Disruptions in Customer Acquisition Strategy with Social Relationship Software

    Sam Fiorella
    2 Apr 2014 | 6:08 am
    In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a true paradigm shift in sales and marketing strategies. However, as with any such shift in business marketing and communication, some businesses will take advantage and prosper while others will sit on the sidelines watching their competitors surge…
  • SoLoMo – Disruptions and Opportunities in Customer Acquisition

    Sam Fiorella
    26 Mar 2014 | 11:39 am
    New insights from the Global Consumer Study by the IBM Institute for Business Value confirm what social marketers have been predicting: social technologies have disrupted the manner in which consumers make decisions, possibly foreshadowing the death of many physical retail outlets. Big words maybe but let’s analyze the findings. According to the study, which surveyed 30,554 consumers from 16 countries, brick ‘n’ mortar stores are still the largest source of retail purchases; however, those purchases have declined from 85 percent in 2012 to 72 percent in 2013. In contrast, the online…
  • Real-Time Marketing Vs Real-Time Content – Do You Know the Difference?

    Sam Fiorella
    7 Mar 2014 | 7:33 am
    This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinary amount of attention throughout the year and fueled many attempts to emulate the success of this program. As we enter 2014, some are calling real-time marketing a fad, and predicting its death.  Shane Atchison, CEO of Possible, is one…
 
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    Martin Shervington

  • The Psychology of ‘Networked Thinking’ on Google Plus

    Martin Shervington
    3 Apr 2014 | 12:41 pm
    Introduction Google+ has changed how I think. I now think in a way that is far more about ‘networked thinking’ than I ever did before. But what does that mean? Well, since joining Google+ I feel that I’ve moved from being focused on ‘outcomes’ along, to an attitude of ‘how can I help?’ This I […] The post The Psychology of ‘Networked Thinking’ on Google Plus appeared first on Martin Shervington.
  • The Psychology of Disruptive Change on Google Plus

    Martin Shervington
    1 Apr 2014 | 9:40 am
    I’ve talked about change before, but this is different. This is so different that is shakes the entire foundations of our psychological operating system, our shared view, or basis of understanding. Things change, but comparison to others seems almost inevitable. And we cannot escape it on Google+ either… The numbers matter, but they don’t! Nothing […] The post The Psychology of Disruptive Change on Google Plus appeared first on Martin Shervington.
  • The Oculus Rift – virtual reality just got ‘real’.

    Martin Shervington
    30 Mar 2014 | 7:05 pm
    Introduction With Facebook’s purchase of Oculus Rift, a virtual reality gaming device, the new world of virtual reality just became more real. This post gives you an idea of my UberGeekiness as I try it out for myself. I believe that the virtual world will rapidly become a new platform, like desktop, like mobile, but […] The post The Oculus Rift – virtual reality just got ‘real’. appeared first on Martin Shervington.
  • The psychology of riffing on Google Plus

    Martin Shervington
    27 Feb 2014 | 10:24 am
    Riffing, for those who don’t know the word, is used across many realms including comedy and music, and especially jazz. Why am I thinking so much about riffing this week? This week I had the honour to join Maria Quiban in a Google Hangout with Sir Ben Kinsley, and we chatted about comedy and he mentioned […] The post The psychology of riffing on Google Plus appeared first on Martin Shervington.
  • The Psychology of ‘Free’ on Google Plus

    Martin Shervington
    20 Jan 2014 | 9:27 am
    This is an article that explores the perception we have of ‘value’ and ultimately why giving is the smart move to make in business. It also may offer some explanations why there is been SO much giving on Google+ – it is a great opportunity to build a community, and free may well be essential […] The post The Psychology of ‘Free’ on Google Plus appeared first on Martin Shervington.
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    Social Solutions Collective

  • Shareable Blog Content: Top 5 Tips

    Cindy Buccieri
    23 Apr 2014 | 7:23 am
    We all know that the Field of Dreams quote, “Build it and they will come,” doesn’t apply to generating traffic online. Social media engagement is crucial in bringing new visitors to a website. Creating shareable...Author informationCindy BuccieriBlogging Expert and AuthorAs a blogging expert, author and business owner, Cindy Buccieri combines her 20 years of Internet savvy and desire to help others with her intuitive understanding of technology. She engages and enlightens audiences while providing easy to understand solutions to their blogging and online challenges. Cindy Buccieri is…
  • 3 Tips To Help Grow A More Meaningful Twitter Following

    Anton Rius
    23 Apr 2014 | 5:17 am
    Are you struggling to gain the brand attention you want on Twitter? Whether you’re just starting out or have been using the platform for a while, consistently gaining and growing your audience can be challenging...Author informationAnton RiusDirector of Marketing & TechnologyAnton Rius is a father, blogger, Marketing Director and IT Manager in Seattle, WA. His areas of focus are customer experience, relationship marketing and how emerging technology can make it easier to foster meaningful connections between businesses and their customers. When not chasing after his two boys, Anton is…
  • How To Send A Better LinkedIn Invitation Request

    Dan Polley
    22 Apr 2014 | 6:15 am
    Sometimes it’s the simplest things that we need the most help with. And, as you would be able to tell if you saw my LinkedIn invitations inbox, how to form an invitation request to connect...Author informationDan PolleyBlogger at #mansquees from polleydanWisconsin food blogger; social media producer and strategist; recreational road cyclist; Westie owner; writer; man who #mansqueeTwitterGoogle+LinkedInThe post How To Send A Better LinkedIn Invitation Request appeared first on Social Solutions Collective.
  • Why You Should Invest In Online Advertising

    Mandy Edwards
    22 Apr 2014 | 5:09 am
    Online advertising encompasses websites, search and social media. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans...Author informationMandy EdwardsFounder at ME Marketing ServicesMandy wears many hats in her day-to-day life: wife, mom, business owner. The founder of ME Marketing Services, Mandy has a heart to serve businesses in increasing their reach online through social media. She provides social media management, training and consulting to her clients. Social media is here…
  • Why Business References Are So Yesterday

    Laurie Hurley
    21 Apr 2014 | 5:13 am
    Most of us baby-boomers grew up learning how to write a proper resume that included business references. You remember, right? Crossing your fingers that your previous boss or supervisor would say something nice about you....Author informationLaurie HurleyLaurie Hurley is the Founder and CEO of The Social Networking Navigator. An entrepreneur since 1998, with twenty years under her belt in Corporate America, Laurie enjoys her life now more than ever - teaching, coaching, mentoring, and keynote speaking about social media for newbies, baby boomers, and entrepreneurs who are re-inventing…
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    Social Media Today

  • Social Startups: TAPPD Personalizes App Discovery

    shaybmoser
    23 Apr 2014 | 8:55 pm
    With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.read more
  • Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

    DavidJohnson4
    23 Apr 2014 | 8:20 pm
    In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim. read more
  • 5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

    Tomeeka Farrington
    23 Apr 2014 | 7:25 pm
    Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.” read more
  • Facebook’s New Advertising Opportunities

    Michael Bird
    23 Apr 2014 | 6:54 pm
    Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.read more
  • 10 Pieces of Advice for Bloggers Starting Out in 2014

    marcustaylor
    23 Apr 2014 | 5:27 pm
    But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.read more
 
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    Social Media Explorer

  • Stop trying to be human – Try being useful.

    Tracey Parsons
    23 Apr 2014 | 3:00 am
    Once upon a time businesses were businesses and people were people. Then one day someone (probably at an agency, possibly a real-life Don Draper) convinced a business to be more like people. And businesses made attempts to be more like people. The actual people didn’t buy it and then the big bad Facebook changed their reach algorithm and no one lived happily ever after. The end. Or is it? Jason Falls’ post from last week really got me thinking. People can gain a BIG social following because, duh, they are people. People are unique with personalities, strengths, weaknesses, humor,…
  • The Easiest Way To Win With Social Media

    Jason Falls
    21 Apr 2014 | 3:00 am
    Its Twitter stream is a never-ending flow of promotional links. Its Facebook page is much of the same. In fact, many of its social posts are mixed languages as well, potentially confusing or turning off part of its audience. It’s LinkedIn presence is nothing to write home about. If it has a blog, it’s impossible to find. This doesn’t sound like a successful social company, does it? But it might be the hottest thing in social yet. Here’s why: Almost, if not every mention of it online is a glowing review. People go out of their way to brag about the company. The word-of-mouth metrics on…
  • Pin to Win

    Maddie Russell
    19 Apr 2014 | 3:00 am
    We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there. There are lots of fantastic platforms which can be perfect for subtle (and free) self-promotion online if you use…
  • Manage Expectations or They’ll Manage You

    Jason Spooner
    18 Apr 2014 | 3:00 am
    What if I randomly handed you $1,000? Pretty sweet huh! What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000? That $1,000 doesn’t feel as sweet anymore. Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand. Feels amazing, right? Witness the power of expectations. In all three scenarios, the end result is the same. You’re  getting handed a grand, just for being you. Yet, the experience of that handout,…
  • Scenes from the On-Demand Generation

    Tracey Parsons
    17 Apr 2014 | 3:00 am
    The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange: Son: “I cannot wait to be home again” Me: “Why? What did you miss more, the winter or your chores?”…
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    @ProBlogger

  • Kick-Start Your Blog With These Engaging Content Suggestions

    Guest Blogger
    22 Apr 2014 | 8:47 am
    This is a guest contribution from Jonathan Long of Market Domination Media. Image via Flickr user mkhmarketing There is not a specific content strategy that is set in stone for bloggers to follow. Every single blog has a specific target audience, requiring content that engages that blog’s particular audience. What works well for “Blog A” might not work as effectively for “Blog B,” requiring each blog owner to test different content approaches to determine what performs the best for his or her particular blog. Here are some content suggestions that can be used to help spark some…
  • How To: Customize HTML of New Getty Images for Your WordPress Blog

    Guest Blogger
    21 Apr 2014 | 8:40 am
    This is a guest contribution from Bhagwad Park of hostoople.com. As we discussed last week, Getty Images recently opened up millions of its images for free usage. Coming from a professional stock photo website, this is a phenomenal step and one that will be greatly appreciated by thousands of bloggers all over the world. Most of us have been in the position where we have found a really appropriate picture to use only to find that it is copyrighted and requires a license fee to display. Now we can have access to the best photographs on a dazzling variety of subjects for free. By default, Getty…
  • Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet

    Guest Blogger
    20 Apr 2014 | 8:12 am
    This is a guest contribution from Jim Butcher of Mr and Mrs Romance. There’s never really such a thing as a perfect blog post, is there? There’s always something else you could have done, something more you could have added. Another, better way you could have phrased a sentence. And then there’s grammar and punctuation. I was never taught grammar at school further than ‘a verb is a doing word. A noun is a naming word, etc’. It’s no wonder native English speakers make so many simple mistakes. Spotting these mistakes after you’ve hit ‘publish’ or – even worse –…
  • 9 Crucial Tips for Self-Editing Your Blog Posts (That Every Blogger Can Use)

    Guest Blogger
    17 Apr 2014 | 8:46 am
    This is a guest contribution from Ali Luke of Zen Optimise. Image via Flickr user Dan Patterson Have you ever glanced at a post the day after publishing it … only to notice a glaring error? In an ideal world, you’d have a professional editor helping with your posts, making careful adjustments and double-checking things with you until your post is the polished masterpiece it deserves to be. In the real world, chances are you’re on your own. If your post is going to be edited, it’s up to you to do it. Whether you’re a highly experienced writer or a new blogger who’s very unconfident…
  • Canvassing ProBlogger Readers: How Have You Built Your Readership?

    Stacey Roberts
    16 Apr 2014 | 8:13 am
    As you might be aware, each month this year we are running a themed week – delving in deep the topics that are of the most interest to you. We started with creating content, moved on to resources for newbie bloggers just starting out, and this month we had an epic drilldown into creating products to sell. Our next themed week is all about building readership and creating community on blogs. We are looking for people with success stories in different niches – have you build a great readership? Or know of someone who has? If you are interested in sharing your story here on…
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    Scott Monty

  • This Week in Digital - April 17, 2014

    17 Apr 2014 | 2:33 pm
    The tweet heard round the world, an example of a brand doing social well, data and measurement developments at Twitter and Google, physically finding your friends via Facebook, liking a brand may stop you from suing them, the pros and cons of brand smack-downs, the next big social platform, the rise of audio and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep…
  • This Week in Digital - April 9, 2014

    10 Apr 2014 | 9:15 pm
    The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before measurement change, the FTC cracks down, why you're not funny and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to…
  • This Week in Digital - April 2, 2014

    4 Apr 2014 | 3:16 am
    The White House objects to Samsung's retweet, replacing cookies for tracking, a flurry of objections over Facebook organic reach dropping, the Facebook page cost calculator, Google+ and LinkedIn performance, the availability of cross-device analytics, Upworthy monitization, trust in third-party content dominates, two very important posts on the future of PR and social and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media,…
  • We Need More Leaders Like This

    26 Mar 2014 | 7:38 pm
    It may seem odd to place a photo of Mister Rogers as the hero image for an article on leadership. After all, most leaders we admire have traditionally been those who are forceful, deeply charismatic or visionary in some way. A simple Google image search picks up the likenesses of Captain Kirk (!), John F. Kennedy and Steve Jobs in one grouping.Fred Rogers (1928-2003) was a minister and a television personality who, over the course of his three decades on PBS, touched the lives of millions of children and adults alike. With his gentle demeanor ("a voice that sounds adult to the ears of…
  • Businesses Are Not People

    22 Mar 2014 | 4:25 am
    It's always tempting - particularly in this day and age of so-called "real time marketing" - to take part in conversations stemming popular events that are happening around us. The Super Bowl, the Oscars, World Cup, NCAA tournament and more - and all of the super stars that are celebrities in those fields. The public recognizes them and brands want to be part of that conversation to show that they "get it" too.The challenge is that doing so as a brand is not quite as simple as it is for individuals. Often times, these events are protected from commercial references unless brands have a…
 
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    Social Fresh

  • Brands Can Now Promote Google+ Posts as Digital Ads

    Nick Cicero
    16 Apr 2014 | 12:50 pm
    Google just announced they’re finally rolling out +Post ads on Google+ pages within the Google Display ad network. This will be a huge push for brands, and as a result I anticipate more marketers will look to G+ now than ever before. +Post Ads are simply promoted posts: links, photos, videos, and Hangouts on Air that are pushed into the Google Display Network where they appear as native interactive content. And by interactive, they mean totally interactive. Users who are logged into G+ (which most are these days thanks to a smart Gmail integration) can comment, share and +1 without…
  • Zappos Just Ordered Me a Pizza

    Don Power
    14 Apr 2014 | 4:53 pm
    In Social Media Marketing, there are two pervasive urban legends. One is that Twitter is only for people who like to tweet about their breakfast (I’ve proven that assumption wrong here). The other is that Zappos customer service is SO good, their support people will even order a pizza for you if that’s what you want. Well, up until yesterday, I THOUGHT this was an urban legend. I was wrong…it’s TRUE! It started out with me checking out a Twitter Chat – #insidezappos – run by the staff at Zappos to give people a better idea of the corporate culture at…
  • 10 Creative Brands using Twitter’s Photo Collage Feature

    Nick Cicero
    8 Apr 2014 | 4:07 am
    They say a picture is worth a thousand words, which translates to roughly 4500 characters on Twitter. Fortunately for us, Twitter’s new photo uploading feature will let you upload up to four photos without so much as losing a character from your original tweet. With a new iPhone and Android App update anyone can create photo collages and tag up to ten followers in these photos right from their phone. For the personal user, it’s an easier way to share and connect with friends on Twitter with a reinforced emphasis on visuals. But for brands, it provides a new way to engage with…
  • Are Your Facebook Landing Pages Working? 3 Lessons To Help Improve Your Efforts

    Marko Muellner
    7 Apr 2014 | 3:04 am
    A while back my colleague Justin Kistner shared several important statistics from the industry’s first ever Benchmark Survey of Facebook native advertising. I’d like to expand on some of those findings and share with you a bit more detail on our analysis of post-click landing pages and the best practices that these insights imply marketers should implement. This benchmark report analyzed over 2,000 Facebook news feed posts from Q1 and Q2 2013, their over 2 billion impressions and their post-click performance. The posts were taken from a broad mix of campaigns and brands across…
  • How Ford Hijacked The Tonight Show Using Social Media

    Nick Cicero
    3 Apr 2014 | 3:50 am
    With more and more advertisers jumping into “real-time marketing,” there is significantly more competition by brands for a captive national audience. But in order to take advantage of that captive audience, brands need to move beyond just the social networks feed. Case in point: throughout this month, auto makers have been competing for Jimmy Fallon’s business after the Tonight Show host mentioned he wanted to buy a truck on his show. Ford responded first on Twitter with General Motors, Dodge and Nissan all following suit in a brief battle to court Jimmy with tweets and…
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    Noah Kagan's Okdork.com

  • How You Can Accidentally Start Your Own Company

    Noah Kagan
    15 Apr 2014 | 2:54 pm
    About two months ago, one of my ideas was rejected. Not by customers, investors, or even strangers. This idea was rejected by some of my closest friends. So here was my idea… There’s a limited edition movie poster company called MondoTees. They get local artists to redesign movie posters in a really clean way and only produce a very limited amount of them. MondoTees tweets when a poster goes on sale and within a few minutes it is sold out. (The aftermarket on eBay is even more insane.)   So my idea: MondoTees meets Tacos! I would find famous artists online to draw their favorite…
  • How You Can Create Content That Generates 40,000 Targeted Visitors

    Brian Dean
    2 Apr 2014 | 2:50 pm
    A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post. Buckle up. You’re in for a ride. I think you’ll agree with me when I say: Getting your content to stand out today is HARD. In fact, according to one source, there are over 2 million blog posts published every single day[1]. In other words, when…
  • How We Grew OkDork 200% with These Exact SEO Tips

    davidz
    26 Mar 2014 | 8:03 pm
    When I was director of marketing at Mint.com one of the largest ways we grew to millions of users was via Google. Specifically via people searching for relevant terms and clicking through to our site. Over the years SEO (search engine optimization), or the art of getting higher results on Google, has changed significantly. A few months ago I met David, (who is an Okdorkian) who said he can help me get more organic traffic. He did and now he’s here to show you exactly how. Take it away David… A few months ago I advised and implemented SEO strategies for OkDork. Within 6 months,…
  • How to Write a Convincing Craigslist Ad (or You get out what you put in)

    Noah Kagan
    17 Mar 2014 | 7:54 am
    How was your weekend? Before I tell you a bit about mine and my semi-viral Craiglist ad, I want to let you know that TODAY I am doing a live AMA from 11:30am EST to 1pm EST at inbound.org. If you’ve ever wanted to ask me a marketing question (or my favorite kind of taco?) head over and ask away. Now about the weekend… My brother asked me to help sell his wife’s car on Saturday, so I did this… I wrote a Craiglist ad written to sell it before the weekend was over. (Note: Craiglist took down the original ad, so I reposted it on OkDork for your viewing pleasure.)…
  • How to get your first 100 email subscribers

    Bryan Harris
    11 Mar 2014 | 9:12 pm
    You ever have one of those friends or acquaintances who you just know will succeed? I’m sure you do. Bryan Harris is one of those people for me. This guy does not stop. He was an early member of Monthly1k and has gone on to be a complete beast creating content, successfully growing his business, and really making a name for himself. I even asked him if he see’s his wife very much cause he always seems to be working and creating (He said she’s happy!). Such an inspiration. Super excited for him to share this meaty post of how he exactly got his first 100 email subscribers.
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    socialmouths

  • How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

    Francisco Rosales
    23 Apr 2014 | 8:57 am
    I’m not gonna lie to you, I’ve been involved in projects where a new (as in *zero* Fans) Facebook Page ends the week with a couple of hundred thousand Likes. It’s actually not that hard. No high-fives are exchanged, I’ll tell you that. You build a campaign that includes the Facebook Page along with dropping $150k on banners on major portals and maybe some TV spots running on prime time. Of course you have to be a major brand as well, I’m talking maybe a video game console or a popular soda, maybe even a wireless communications brand. If you and I get 200k Fans…
  • Stop Trying to Get Your Blog Posts Shared and Do This Instead

    Pratik Dholakiya
    16 Apr 2014 | 8:35 am
    So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right? Well…not necessarily. Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach. But it’s not actually the best way to take advantage of social media. Here’s the problem. Blog posts just aren’t very shareable. Take…
  • Are Your Emails Designed only for Desktop? Infographic

    Francisco Rosales
    11 Apr 2014 | 9:58 am
    Email doesn’t live here anymore. It moved to the mobile screen. The majority of emails are now opened on mobile devices, this most likely includes your readers/customers too. The problem: Big brands have already adopted technologies to become mobile-friendly, but small businesses are not moving fast enough, and they are leaving money on the table. The reason: Most small businesses that didn’t yet adopt mobile-friendly design for their email marketing don’t understand what this means exactly, how to approach it, or the consequences of having their recipients open an email…
  • If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

    Daniel Glickman
    10 Apr 2014 | 6:38 am
    Videos are quickly becoming the new currency of online content. According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says. Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool. Adding a New Ingredient to Your Marketing Mix As a marketer, your primary goal is to get your audience to cross the finish line with you and convey your…
  • Why Social Logins are an Intrinsic Part of Your Social Media Strategy

    Pratik Dholakiya
    3 Apr 2014 | 8:38 am
    You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy. Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value. The…
 
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    blog

  • Technology and marketing convergence: Kimberly-Clark’s Mayur Gupta on the “customer obsessed” mindset

    Jennifer Purcell
    23 Apr 2014 | 9:02 am
    The tectonic shift in consumer purchase behavior has driven the intersection of marketing and technology. Globally, brands have been shifting their external marketing to meet consumers’ new needs and tech preferences, some with great success. But how successful can you be if you are not aligned internally? Mayur Gupta, Kimberly-Clark’s Global Head, Marketing Technology, owns the global marketing technology and innovation practice across the company’s consumer and B2B brands. I asked Mayur for some insights into Kimberly-Clark’s approach, and advice for other organizations and…
  • 3 mobile trends to define your brand’s omnichannel strategy

    Brent Robinson
    18 Apr 2014 | 10:54 am
    There is a common misconception that technology is the main driver of mobile shopping. The truth is that consumer behavior has changed, not just technology. Consumers are driving the growth of mobile shopping and make no mistake, mobile is changing both the online and offline shopping experience – influencing 19% of all sales in retail stores. Now is the point when every marketer must consider the role that mobile will play in their next campaign, program, or strategy.  Here are three clear strategies for integrating mobile to help create an innovative omnichannel strategy. 1. Mobile as a…
  • Busted: 4 review myths you’re still falling for

    Tara DeMarco
    11 Apr 2014 | 11:00 am
    Reviews have become commonplace – table stakes, even – and yet so many businesses share common misperceptions about online feedback. To correct some of these, I talked with Gradiva Couzin and Jennifer Grappone, online marketing consultants and partners at Gravity Search Marketing. Gradiva and Jennifer have spent over a decade improving the online presence of a wide variety of companies in entertainment, software, local services, nonprofit, and retail. Their new book, Five Stars: Putting Online Reviews to Work for Your Business, explores techniques to cultivate positive reviews, show them…
  • Author Paul M. Rand on digital advertising, word-of-mouth, and the future of social commerce

    Brent Robinson
    3 Apr 2014 | 9:50 am
    Paul M. Rand is a highly regarded executive, author, and featured speaker at The Bazaarvoice Summit 2014. I had the chance to speak with Paul about the changing nature of digital advertising and the impact it is having on the consumer-retail landscape. We can’t wait to hear him discuss these ideas and other trends at #bsocial14! How do Zocalo Group and Ketchum Digital approach the changing landscape of digital advertising? Rand: Given how rapidly the digital advertising landscape changes, we approach it in a real time, holistic manner. We use our in house experts who are plugged into the…
  • 12 tips for tapping the power of Pinterest

    Lisa Pearson
    2 Apr 2014 | 10:39 am
    Pinterest is the ultimate shareable wishlist, but it comes with real rules of engagement. Here are 12 tips your brand can implement to engage audiences and build your presence. A New Survey Reveals Which Social Media Brands People Are Most Attached To By Christine Champagne for Co.Create A recent Brand Dependence Social Media Survey measured “the degree consumers believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind.” The researchers were searching for the degree of attachment consumers feel for social media brands. Among 18-24…
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    12 Most

  • 12 Most Powerhouse Habits of Social Media Pros

    Becky Gaylord
    23 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord     What’s the secret sauce of social media? Well, it’s not just one recipe. After all, far too many apps, sites and tools exist for there to be a definitive source of success on social media. But it seems the pros share some common habits. They all do these 12 things: […]
  • 12 Most Strategic Ways to Use Pinterest for Marketing

    Peg Fitzpatrick
    22 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Pinterest is fun and boosts creativity but at it’s social media heart, Pinterest is marketing. Very smart marketing! Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to […]
  • 12 Most Earth-Shattering Realizations That Every Writer Needs to Come To

    Kathleen Krueger
    21 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kathleen Krueger   Whether it’s starting your blog or publishing your first book, every writer has mixed emotions of excitement and trepidation when it comes to releasing their words to the world. You put your heart and soul into your writing. When you finally have the opportunity and courage to make the big leap, […]
  • 12 Most Debilitating Hiring Mistakes Small Businesses Make

    Brad Farris
    18 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Brad Farris     Hiring is hard. When you are a business owner and you don’t have an HR department to help you or a boss to train you, you can make a lot of terrible hiring mistakes. Here are 12 that we’ve seen over and over… 1. Hiring friends This is actually two […]
  • 12 Most Inescapable Leadership Teachings

    David M. Dye
    17 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By David M. Dye Leadership is a journey where the first steps are often the most difficult. Throughout that journey you learn through your own experiences and the lessons of others. However, those early lessons are often the most critical. These 12 most inescapable leadership teachings are a combination of both types of learning: wisdom […]
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    chrisbrogan.com

  • Freaks Book Release Week

    Chris Brogan
    21 Apr 2014 | 1:30 am
    Hi there! If you’re even vaguely considering getting my new book, The Freaks Shall Inherit the Earth, but are on the fence, here’s my big attempt to convince you, especially since this week is a big week in ensuring the success of its release. So, it’s my job to entice you and convince you and it’s your job to see if this book is for you. Deal? Can’t see the video? Click Here Are You a Freak? In the parlance of this book, a freak is someone obsessed with excellence and a deep understanding of their domain. Marc Ecko is a freak about design and apparel and deep…
  • 7 Ways to Bore the Hell Out of People

    Chris Brogan
    16 Apr 2014 | 4:38 pm
    I was looking at the news flow stream thing on LinkedIn just now. Don’t ask. But you know, I thought I’d see if anything was worth my time. I found that pretty much every post fell into two categories: “go to my thing” or “read my bland and boring article.” So, a fun idea came to mind. 7 Ways to Bore the Hell Out of People Use graphics everyone else would use. Especially people in suits or weird stick men and dollar signs. Make sure you use a number in the post title, unless it’s an event. Then just say “new event” or “premier…
  • The Single Most Effective Change I Made to My Digital Presence

    Chris Brogan
    10 Apr 2014 | 1:57 pm
    People ask me quite often whether the world of social media has changed much. The answer is yes. It’s changed a lot. There are lots of details to think about. I’ll give you those. But I also wanted to share the single most effective change I made to my digital presence. What’s Changed In Social Media Here’s a quick list: Then: conversational. Now: promotional. Then: thoughtful sharing. Now: shovel it over the wall. Then: “I’m hungry for lots of great information.” Now: “I’m drowning in information.” Then: just being here is great!
  • On the Occasion of my 44th Birthday

    Chris Brogan
    8 Apr 2014 | 1:30 am
    Today, I turn 44 years old. First, I don’t feel especially old. In fact, I’m in the best health and shape of my life (thank you, fitness journey). Do I feel more wise? I wouldn’t go that far, or at least not in the way that you’d think it would keep me out of trouble. I learn by failing. Wisdom comes with that learning. I’m grateful for the love of a strong woman. I’m thrilled to be a dad to two really smart and funny kids. I’m blessed to have two amazing parents. And I’m lucky to have the support and connection of friends and allies like you.
  • Portland, Oregon – I’m Part of #pdxpioneer

    Chris Brogan
    25 Mar 2014 | 4:01 pm
    I’ll be in Portland, Oregon to speak at Chris Guillebeau’s Pioneer Nation event. It’s built for Owners. Are you in Portland? My Business Intentions for #pdxpioneer I have one goal in mind while speaking at Pioneer Nation: to convince you that the freaks shall inherit the earth. But I’m not going to sell my book. I’m not going to sell my business services (though if you subscribed to my newsletter, I’d be grateful, and if you started in on the Owner’s Mastery Foundation Group, I would LOVE you.
 
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    Spiral16

  • 4 Social Media Trends Already Shaping 2014 [INFOGRAPHIC]

    Eric Melin
    22 Apr 2014 | 1:00 am
    As companies discover there’s more to social media marketing than merely maintaining a presence on Facebook and Twitter, it’s often a little daunting to think about how to expand efforts to take advantage of all the opportunities that a multi-spoked social strategy can offer. A new infographic caught my eye initially because it led with what I believe are some of the most important tenets of social business. It’s titled Social Media Trends Shaping 2014, and lists seven trends. But after reading it, I noticed a couple of them dovetailed nicely into each other, so I took the…
  • Great Brands Ignore Trends

    Robert Madison
    21 Apr 2014 | 8:05 am
    On the outside chance that my previous post, What Great Brands Do, wasn’t explicit enough w/r/t insisting that Great Brands should listen, there’s also this: Great Brands Ignore Trends. That’s the title of Chapter 3 of Denise Lee Yohn’s book, What Great Brands Do, and it’s also the point of Chapter 3 of Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information1, “Should you believe the squiggly line?”, which cautions against focusing solely on short-term analysis of trends on a chart. (recall: 3 Steps to Making Data-Driven Business Decisions) Great…
  • Is Your Brand Prepared to Meet the Needs of Millennials?

    Alan Rapp
    16 Apr 2014 | 12:26 pm
    I realize we’ve only started the second quarter of 2014, but for companies looking ahead to plan on how to not only capture the attention of today’s consumers but tomorrow’s as well this infographic demonstrates the continued evolving nature of consumer expectations in a digital social media age as more Millennials enter the marketplace. What we first notice about “Mike,” as the infograph names tomorrow’s potential consumer, is his constant connection to social media (and willingness to share that opinion across multiple channels – and possibly effect…
  • How Social Media Amplifies Content Marketing and SEO

    Eric Melin
    14 Apr 2014 | 6:44 am
    Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore. It’s pretty much required. Social Media, Content Marketing, and SEO These three important concepts are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. How much time are the people actually spending on your website after they find it in a…
  • The Breakfast War’s Hidden Battleground is Snapchat

    John Peterson
    11 Apr 2014 | 7:18 am
    With McDonalds and Taco Bell duking it out across the web and television to be king of the breakfast hill, it is surprising about how few people are discussing the hidden battle: Snapchat. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but the hidden campaign might be the one gaining the most brand advocates’ attention. With new social media apps being developed and updated daily for users and brands to use, it’s hard to keep up with; but these two brands both realize the Snapchat space is where they could really engage…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How to Craft an Elevator Pitch

    Damian Davila
    22 Apr 2014 | 2:56 pm
    The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well. No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch. Here are three important lessons that I have found on how to craft an effective elevator pitch. 1. The purpose of the elevator pitch is not to close the sale. As marketing guru Seth Godin explains, the purpose of the elevator pitch is not to close a sale. It is not even to provide a short and accurate description of yourself that could be posted on Wikipedia. The main…
  • What Are “Fake Apps” and How Do You Avoid Them?

    Damian Davila
    1 Apr 2014 | 7:53 pm
    Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. Some of them simply pose as phone apps, then install malware or other malicious code onto your smartphone after installation. Some of them even copy the logo and name of real apps, in the…
  • Judging Your eCommerce Success

    Damian Davila
    14 Mar 2014 | 10:09 pm
    When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke.  One-Hit Viral Wonders For instance, in modern culture, the Internet makes it so that…
  • Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

    Damian Davila
    13 Mar 2014 | 5:55 pm
    While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency. First, let’s take analyze the issue from the side of the young marketer. The client of the marketing industry wants to see a track…
  • The Creative Power of “You’re Right” and the Destructive One of “But”

    Damian Davila
    9 Mar 2014 | 11:46 am
    I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”. Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany.  Their culture was all about getting things right. Get the ordering right.
 
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    Bokardo

  • JTBD Interview Script

    Josh
    23 Apr 2014 | 5:32 am
    Alan Klement has created a useful Jobs-to-be-done interview script that can help your team get started uncovering valuable information around product usage: A Script To Kickstart Your Jobs To Be Done Interviews Klement says: “The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview. When you’re able to work with a customer to relive that moment of struggle, it’s amazing what we can learn about the events and forces that progress customers towards and away from our product.” A fundamental insight of the JTBD framework is that there are clear decision…
  • Paying to get rid of pagination on Slate.com? Really?

    Josh
    22 Apr 2014 | 5:55 am
    Yesterday I wrote about how the design of the Weather.com illustrates the negative influence of advertisers on the site: the experience is degraded almost to the point of ridiculousness. Pages regularly have more than half of their real estate dedicated to linking to terrible, shallow content meant only to get clicks. Another, similar situation. Slate Magazine, one of the first online-only magazines to make it big, is now charging for a more usable experience, dubbed Slate+. They’re doing some really interesting things like better access to writers and VIP treatment at events.
  • UI Analysis: Screen real estate on Weather.com homepage

    Josh
    21 Apr 2014 | 7:24 am
    One of my motivators for creating the What to Wear daily report was the poor experiences I have had with existing weather sites. I do not enjoy using weather sites to do even the simplest of tasks, like finding out what the weather is right now. It seems as though weather sites don’t care about giving you a great weather report…and instead are in the business of selling advertisements. Take, for example, Weather.com. It’s a perfect example of poor design resulting from intrusive advertising. To see how bad it is, just check out the real estate on the homepage. The vast…
  • Pictures under glass

    Josh
    20 Apr 2014 | 5:18 am
    If you’ve never read Bret Victor’s Rant on the Future of Interaction Design, now is a great time. Victor rails against what he calls “pictures under glass”, or the pervasive vision of the future which involves touch screens for everything. He points out that humans interact with the world in amazing ways, specifically through our hands, and pictures under glass takes almost no advantage of our remarkable capabilities. Victor says: “To me, claiming that Pictures Under Glass is the future of interaction is like claiming that black-and-white is the future of…
  • Super normal product design

    Josh
    1 Apr 2014 | 6:57 am
    I like this idea by Dave Morin: Super Normal: “When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already “normal” to the world, and then try to make it better. You make it Super Normal.” This is classic product design…but the term “super normal” helps in understanding that most innovations are just improvements to normal things. That’s what’s often lost in product design…people are so excited to make something new that they don’t…
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    Collective Thoughts| Collective Thoughts

  • The Evolution of Digital Media

    Brian Wallace
    18 Apr 2014 | 12:35 pm
    Newspapers are changing with the times.  This infographic outlines some of the major digital advances newspapers have made in the last decade.
  • Don’t Lose Your Data- Back It Up!

    Brian Wallace
    17 Apr 2014 | 9:52 am
    Don’t lose your favorite photographs and your important work documents- make sure they get backed up regularly.  See this infographic for more.
  • Are You an Expert?

    Brian Wallace
    17 Apr 2014 | 8:50 am
    Here’s how to tell if you’re an expert, and what you need to do to become one. This infographic breaks it down.
  • Why do We Value Money?

    Brian Wallace
    3 Apr 2014 | 9:37 am
    Little pieces of paper don’t have inherent value, but we treat them as though they do.  This infographic outlines this and other philosophical issues surrounding money, currency, and trade.
  • Help the Heat Treated Hair!

    Brian Wallace
    3 Apr 2014 | 7:55 am
    Heat treated hair faces a lot of challenges.  This infographic outlines what heat tools do to your hair as well as how to prevent further damage from them.
 
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    Geek Girlfriends

  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
  • Don’t take your office to the car wash

    Christina
    29 Jan 2014 | 2:00 pm
    Here is another goofy field test videos from the folks at Toshiba. Matt & Jamie create a cheesy office in a coin-op car wash and have a blast with high-speed water, a laptop, and some office supplies. There are casualties. But that’s my idea of a fun day at work.
  • The Shopping Mall of the Future

    Christina
    10 Jan 2014 | 8:56 pm
    This post, and a portion of my trip to the Consumer Electronics show, was sponsored by Eye-Fi, the makers of an awesome memory card that transforms the camera you love – like that DSLR you will never part with – into a connected machine so you u can post to Facebook, Twitter, Instagram or wherever you live in the cloud. Thanks Eye-Fi! my photo of the future Tesla, taken with my DSLR and sent magically to my smart phone with the Eye-Fi Mobi I make the pilgrimage to the Consumer Electronics Show (CES) in Vegas whenever possible because it blows my mind, wears me out, thrills me, and…
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    Emily Chang - Designer

  • cold and pink

    Emily Chang
    21 Apr 2014 | 11:54 am
    Instagram filter used: Normal View in Instagram ⇒
  • Geos print

    Emily Chang
    19 Apr 2014 | 1:02 pm
    A series of elegant and simple geometric studies via geos Digital Print BW 11 x 17 by onomatopoeic on Etsy.
  • fun this morning

    Emily Chang
    12 Apr 2014 | 8:18 am
    Instagram filter used: Normal View in Instagram ⇒
  • mostly glassy with some corners

    Emily Chang
    11 Apr 2014 | 12:59 am
    Instagram filter used: Mayfair View in Instagram ⇒
  • gorgeous morning

    Emily Chang
    7 Apr 2014 | 2:35 am
    Instagram filter used: Mayfair View in Instagram ⇒
 
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    Beth’s Blog

  • Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips

    Beth
    23 Apr 2014 | 8:43 am
    As a content curator, I’m not just on the hunt for learning the new or what’s buzzing.    But, a big part of content curation is organizing and presenting your collection.    I don’t always share links as I find them, but because I use content curation to support curriculum development for my training work, I like to share collections that organized so people can take an hour or so and get up to speed on a topic or to use if you are doing a training. Here’s the collection and annotated version is below. Instagram Overview Here’s the basics if you are getting…
  • Content Curation: The Art and Science of Spotting Awesome

    Beth
    22 Apr 2014 | 8:08 am
    Flickr Photo by Soyignatius Content curation – the process of finding, organizing, and  sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “Spotting the Awesome.”   I love that phrase coined by my friends at Upwell.   Do you or your organization have formal guidelines for “spotting the awesome”  like Upwell (see below) or is it more of  ”we know it when we see it?” UpWell Content Curation Guidelines - The Mobilisation Lab Effective…
  • Top 6 Tips for Taking Your Cause Mobile

    Beth
    21 Apr 2014 | 11:49 am
    Note from Beth: My colleague, Darian Rodriguez Heyman has launched a new company, BetterWorld Wireless.  You not only get a great mobile wireless plan, but through their nonprofit giving partners, a person in need will receive a mobile device loaded with content to help break the cycle of poverty and empower their life.   I’ve signed up and love the fact my my mobile broadband hotspot is helping someone in need!   Check out their devices and plans.  It’s easy to switch. Top 6 Tips for Taking Your Cause Mobile Guest Blog by Darian Rodriguez Heyman Whether compared to…
  • Charity Miles App Nominated for Webby: Walking for A Good Cause

    Beth
    16 Apr 2014 | 11:30 am
    Over the past year, I have been using a fitbit to help me incorporate more activity in my life.  I’ve committed to walking 10-20,000 steps per day and even earned my 1,000 miles badge.  But what if you could raise money for a charity just by walking, running, or riding your bike?    That’s exactly what the app “Charity Miles” makes happen.   You download the app, select a charity, and start moving and earn money from sponsors for that charity.  Walkers and runners earn 25¢ per mile; bikers earn 10¢ per mile, all courtesy of corporate sponsors like Timex,…
  • Learning is the Work

    Beth
    15 Apr 2014 | 11:09 am
    Last month, I had the pleasure of participating in National eXtension Conference which was amazing for many reasons.    I first did several professional sessions with this network back in 2007 and an online class on knowledge sharing and online collaboration – so it was great to long-time colleagues.     The highlight was a master panel with Dave Gray,  Harold Jarche, and Jane Hart on connected learning and culture change needed to embrace this type of learning.  We used Dave Gray’s “Board Thing” online tool to crowdsource questions to discuss from the audience.
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • The Artist’s Way: Week 8 – Recovery a Sense of Strength

    Rahaf
    7 Apr 2014 | 1:38 am
    This is an ongoing series about my experiences with Julia Cameron’s program, The Artist’s Way: A spiritual path to higher creativity. It’s a 12 week program designed to help reboot your creative process and after hearing about it from several friends over the past few years, I gathered a group of like minded creatives and we are embarking on this journey together! You can find the other related entries HERE.  The Art of Surviving This week’s reading focused on time as a potent creative block as well as introducing the concept of “artistic survival” and how we deal…
  • March 2014: Toronto, Paris, and a birthday.

    Rahaf
    1 Apr 2014 | 2:29 am
    March certainly didn’t slow down after February’s insane pace. I came back from my weekend trip to Miami feeling refreshed and ready to get back to work – despite the frigid weather. Toronto :  Data is the New Creative @ OCAD In toronto I spoke at OCAD’s SLab to share how I think data is going to impact creative industries.  From the website: When we think about creative industries, is data the first thing that comes to mind? Creative outputs have long been considered as intangibles – hard to quantify and hard to measure – but that’s all about to…
 
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    Soshable | Social Media Blog

  • How to Guest Blog in Light of Google’s Restrictions

    Alicia Lawrence
    15 Apr 2014 | 3:59 pm
    At the beginning of 2014, Google’s Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensive and protested this as unfair. After all, hasn’t almost everyone used guest blogging to help with SEO at some point or another? In late March, Cutts followed through on his statement and shut down a popular guest blogging website called MyBlogGuest. This proved he was serious about his campaign against guest blogging for SEO. At the same time, though, it’s worth noting that many businesses have…
  • Alleged New Teen “Smoking” Trend Has No SM Presence (Yet)

    Drew Hendricks
    15 Apr 2014 | 10:49 am
    There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is in part due to the influx and popularity of e-cigarettes which have been touted as a great tool to wean smokers off of their addiction. It’s safer with less nicotine, zero smoke and tar, and smokers don’t get the death stare from passerby who want no part of that second-hand nonsense. However, leave it to teenagers to come up with a brand new “trend”…
  • Is “Megafoot” Crowdsourcing’s New Craze?

    Rob Sutter
    14 Apr 2014 | 11:37 am
    If there is anything that can be said about nostalgia, it’s that its power is unlike anything else. It’s easy for anyone over a certain age to feel it, whether it’s due to hearing a song from his or her childhood mixed tape or recalling a familiar name from the Brat Pack. Whatever the case may be, it seems like nostalgia is among the many aspects associated with Project: MEGAFOOT, one of the latest Indiegogo products that is in the funding process. For those who do not know, “Megafoot” is an independent horror movie that has been seen as a throwback to movies of old within the…
  • How to Choose the Best Social Media Cover Images

    Drew Hendricks
    6 Apr 2014 | 5:17 pm
    Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either lazy or uncreative, both of which don’t bode well for you whether it’s a business or personal social media (SM) profile. Like it or not, your cover image is just as important as your profile image and it depends on what type of vibe you’re after to determine the direction you should head. In fact, since cover images are even…
  • How Social Media Can Serve Your Business

    Drew Hendricks
    6 Apr 2014 | 5:10 pm
    Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. It gives the little guys a chance to compete with Fortune 500 companies, and customers the ability to find everyone in between. If your company is looking for a change, but has yet to hop on the social media bandwagon yet, here are some reasons why you should strap in for the long…
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    Brains on Fire

  • Passion Tips Conversation to Advocacy.

    Robbin Phillips
    23 Apr 2014 | 6:09 am
    Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand. The post Passion Tips Conversation to Advocacy. appeared first on Brains on Fire.
  • Love, Work and Wisdom.

    Robbin Phillips
    21 Apr 2014 | 6:47 am
    I believe  with every cell in my body you absolutely must strive to find work you LOVE and pour LOVE into the work you do every single day. The other day I was in a meeting with Cordell and he tossed a thought out I want to share. From Cordell: “Work makes you old. Love makes you young.” Find and surround yourself with people who love what they do so much that they embrace each day with adventure.  I see love at work all day long at Brains on Fire. When you love what you do, time simply doesn’t exist. What do you love about the work you do in the world? How will you show…
  • Stop Trying to Be Apple — and Just Be You

    Amy Taylor
    17 Apr 2014 | 6:47 am
    I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk was physical communities, so much of the advice was relevant to community building and brands. My takeaway: You can admire someone else’s success, but you can never replicate it by repeating the same tactics. Nor should you want to. Building a great brand is not a matter…
  • On Community and Healthy Brands.

    Robbin Phillips
    16 Apr 2014 | 6:00 am
    Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index measurements focus on relationships and community. Those five indexes are:   » Purpose: Liking what you do each day and being motivated to achieve your goals » Social: Having supportive relationships and love in your life » Financial:…
  • Friday Fotos | Edition 10

    Amy Taylor
    11 Apr 2014 | 8:05 am
    Good times at #Grok14 A Brains best-kept secret: the kid’s grilled cheese with fries at Rick’s is not only an acceptable adult meal – it will only set you back $4. “You can’t depend on your eyes when your imagination is out of focus.” – Mark Twain Follow Brains on Fire on Instagram @bofoagram   The post Friday Fotos | Edition 10 appeared first on Brains on Fire.
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    Shai Coggins

  • Celebrating 40th Birthday, 1920s-style

    Shai Coggins
    8 Apr 2014 | 5:18 am
    Me, in my 1920s Flapper Dress and Accessories. When it comes to celebrating my birthday, I have long since given up on the concept of holding parties and making any kind of big deal about it. That’s why my last proper birthday party was when I turned 18, twenty-two years ago. And, every year since then, I started setting lower expectations on my birthday due to a variety of reasons. If you’ve ever spent a birthday when literally no one greeted you on the day and/or you associate your birthday week with a lousy break-up and/or you have memories of physical assault/verbal abuse by…
  • Exploring The Art of Selfies For A Week

    Shai Coggins
    2 Apr 2014 | 1:11 am
    Selfies seem to get such a bad rep these days.The equation often seems to be: The more selfies you take = The more vain you are. Goodness knows how many blog posts and articles I’ve read that mock selfies and the people who take them. I’ve never really tried to defend the whole selfie movement, even though I’ve started taking selfies even before the word ‘selfie’ was officially a ‘thing’. Well, okay, not quite as far back as Colin Powell’s vintage selfie, but definitely long before Ellen De Generes’ celebrity-packed Twitter-breaking…
  • Making The Queen Elsa from Frozen Costume

    Shai Coggins
    23 Mar 2014 | 11:14 pm
    My very own Queen Elsa! When my six-year-old daughter decided she wanted to have a “Frozen” birthday party for her 7th birthday at the end of this month, I didn’t expect the challenges that come with that choice. She was so excited and so happy with the idea that I just had to be excited and happy for her too. Every day, she watched YouTube videos of the songs – from the official movie and the covers done by a number of people. Yes, even the parodies. My head is constantly ringing with the words from “Let It Go” and “Do You Want to Build a…
  • Project Life 2014: Cover + Weeks 1 – 5

    Shai Coggins
    18 Mar 2014 | 3:39 am
    As promised, I’m sharing the actual pages from my first ever Project Life album. Not that I think you’d be riveted with my pages. After all, they’re very basic. I’m just sharing to record my progress and perhaps, some of you might be interested in them. Project Life Cover When doing Project Life, creating a cover page for the album is usually the first step. Though, you might want to consider doing this last, if you’d rather put some highlights from the year in the page instead. For this year, I decided to do it first, just to help to set the mood. I used photos…
  • Getting Started With Project Life

    Shai Coggins
    14 Mar 2014 | 5:25 am
    Ever since I shared here that I’m finally taking on Project Life, I’ve been wanting to blog about the project. But, I’ve been so behind on it, I just didn’t feel like I could. However, I’ve finally finished all of January and got to Week 5. Yes! At last! I still have a few weeks to catch-up with, but I’m trying to figure out the best way to do that without getting too overwhelmed. I’ll tell you more once I’ve got a system going. But, let’s not hold our breath, shall we? Anyway, since some people have been asking me about how I do Project…
 
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    Ignite Social Media

  • Facebook Intentionally Breaking Apart | Social You Should Know

    Jim Tobin
    21 Apr 2014 | 6:04 am
    Facebook starts to break itself apart, Google+ searches for clarity around follower counts and Twitter buys Gnip, in this week’s Social You Should Know. What Will Facebook Look Like in Five Years? Facebook is taking the unusual step of breaking its core product into pieces. Soon, mobile users won’t be able to message people without installing the separate Messenger app. Want news? Facebook wants you to open its Paper app. Share and look at photos? Instagram. It’s a very interesting, very risky strategy. For us as marketers, it further cements what I said in my recent book. We need…
  • Giving Back is SIMPLE: Ignite Social Media Partners with Champions for Kids

    Kieran Wilson
    18 Apr 2014 | 10:16 am
    Here at Ignite Social Media, we love giving. We love giving: high fives, kudos to our colleagues who've helped us out, and perhaps most importantly, giving back to our communities. Whether it's pulling a plane, rescuing a dog, or picking up a few items to donate to a worthy cause, we do what we can and we're so glad we found a great partner in Champions for Kids to help us focus our efforts and maximize our impact. Today, 22-million children in the US live in poverty and it's the mission of Champions for Kids to make it simple to give kids in your community the resources they need to…
  • Reversing The Search Engine | Social You Should Know

    John Andrews
    12 Apr 2014 | 4:25 am
    In the midst of a land rush to automation and big data, Jelly, a relatively new service from Twitter co-founder Biz Stone, is refreshingly driven by people. Bringing the social back to social media, Jelly effectively turns us all into an organic search engine. Reversing the Search Engine - Pass the Jelly Let’s face it: Google is awesome, but sometimes it just misses the mark in being helpful or intuitive. This is because humans, especially large groups of humans, are really much better at answering questions like, “what’s the best Vietnamese food in Raleigh?” than search engines are.
  • Can Crowdfunding Help People Own Their Neighborhoods?

    Craig Carter
    11 Apr 2014 | 8:43 am
    In the past half-decade or so, crowdfunding has become a popular way of socially raising funds for just about everything – from small arts and crafts projects to big-budget movies. While I was at SXSW, I learned about a crowdfunding company called Fundrise. As opposed to sites like Kickstarter and Indiegogo, Fundrise is based on crowdfunding real estate ventures and allows investors to own a piece of the businesses they support. The following is an interview with co-founder Ben Miller. Where did the idea for Fundrise come from? My brother and I were talking to institutional investors about…
  • Checklist to Ensure Contest Hashtags Follow FTC Guidelines

    Thea Neal
    7 Apr 2014 | 1:05 pm
    Even your hashtags must include evidence of a contest entry, according to the FTC. Luckily, compliance is easier than it sounds. The FTC made Cole Haan an example, when the brand ran a Pinterest sweepstakes that asked users to create a board with photos tagged "#wanderingsole" to enter for a $1,000 shopping spree. For social marketers, this looks like just another unbranded hashtag to count entries and find a winner, but the FTC had a different view. The FTC says the Pinterest promotion violated Section 5 of the Federal Trade Commission Act, which basically deems the hashtag "deceptive." The…
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    Marketing Roadmaps

  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

    Susan Getgood
    23 Feb 2014 | 3:10 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service and acceptable use policies of the social platforms commonly used in sponsored programs. The good news is: I love it so you don’t have to Recently (1/31/2014),  Pinterest changed its Acceptable Use Policy (AUP) to explicitly…
  • Shining a Light on the Native Advertising Debate

    Susan Getgood
    20 Jan 2014 | 2:46 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In December, the FTC held a workshop on Native Advertising,  the practice of embedding/including advertising messages in editorial spaces. Prompted by concerns that publishers are not disclosing sufficient information to consumers, the workshop was mostly focused on native advertising on publishers’ sites and portals. Although there are some implications for sponsored…
  • Old Spice: Bring back the man on the horse!

    Susan Getgood
    7 Jan 2014 | 1:46 pm
    Boys, use Old Spice, you’ll get laid, and your mom will turn into a crazy stalker who doesn’t brush her hair. Old Spice has rung in the New Year with a new ad campaign for its teen-skewed products, and I hate it. And not just because I don’t think the joke is funny. I understand the premise. The “joke” is based on the stereotype that no mother wants her son to grow up, therefore she is bereft when her teen son develops a social life. Like most stereotypes, it has its basis in reality. Not mine, mind you, but I can believe that some women do have separation…
  • Matching the social platform to the marketing objective

    Susan Getgood
    31 Dec 2013 | 1:36 pm
    Matching the social platform used in a marketing campaign to the marketing objective of the campaign is the first step  of successful strategy. Yet, all too often, early adopters rush to the shiny new object, regardless of whether it is the right choice for the specific need. And on the extreme opposite of the spectrum, risk averse marketers wait. And wait. Until all the proof is in, and any opportunity for first (or even second) mover advantage is lost. We want to aim for the middle ground – to be in the right place for our audience with the right message at the right time.
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    The Social Customer Manifesto

  • How to enable two factor authentication on 50 top websites including Facebook, Twitter and others

    Christopher Carfi
    14 Apr 2014 | 9:04 am
    Two factor authentication (also called 2FA) is the term for a second form of authentication that is required before a web service allows you to log in. Typically, 2FA is enabled by sending a text message with a one-time code to your mobile phone, which you then need to enter in addition to your password. (This is often referred to as needing to have “something you know” such as your password, and pairing it with “something you have” such as your phone.) Decided to do a little research on a number of common web services, in the wake of the Heartbleed bug from this week.
  • How to move a WordPress blog from WPEngine to GoDaddy

    Christopher Carfi
    8 Apr 2014 | 12:32 pm
    Disclosure: As of the time of this writing, I am currently consulting to GoDaddy, and this is my personal opinion. After watching the Google Hangout with the GoDaddy Managed WordPress team, I wanted to check out the process from start to finish for myself. Here’s what I did, step by step, to move this blog from WPEngine to GoDaddy. I backed up my WPEngine installation (they have a tool to download a .zip file of everything on the site, which worked fine). And here we go… 1) Sign up for GoDaddy Managed WordPress (or add it to your existing account) This was easy. Go to…
  • What is bitcoin? And why should I care?

    Christopher Carfi
    31 Jan 2014 | 8:41 am
    Have you been hearing a lot about Bitcoin, but still not entirely sure what it is? This easy-to-read ebook answers the following questions: What is Bitcoin? Why should I care about Bitcoin? How do bitcoins get exchanged? Are bitcoins money? Why should a business accept bitcoin? Why should I personally use bitcoins? What are the risks? You can download the ebook at http://coindale.com/bitcoinbook.
  • For Bitcoin to hit the mainstream, it needs to address its gender issue

    Christopher Carfi
    19 Dec 2013 | 1:14 pm
    image: freshphoto Bitcoin has a woman problem that, unless solved, will keep it from hitting the mainstream as a medium of exchange, at least in the US. The following conversation is primarily aimed at the particular challenge Bitcoin faces in getting to mainstream adoption, and is not focused on the speculative rises and falls that have dominated the news cycles for the past few weeks in particular. Right now (Dec 2013), the overwhelming majority of activity in the Bitcoin space is dominated by males. In doing a review of the market for consumer activity, and then comparing it to the market…
  • Andreessen Horowitz invests $25 million in Coinbase

    Christopher Carfi
    12 Dec 2013 | 11:29 am
    Things just got very interesting in the bitcoin space. Andreessen Horowitz, never a firm to shy away from large bets, just invested $25MM into Coinbase. It looks like other current investors including Union Square Ventures and Ribbit Capital were also a part of the Series B raise. The story from AllThingsD: “If you’re a bitcoin doubter, you might want to turn away. The doors to venture funding in bitcoin startups are about to swing wide open. Andreessen Horowitz has led a $25 million Series B investment in San Francisco-based Coinbase, the companies are announcing today, in what may…
 
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    Digital Trends

  • A Land Rover Defender you can comfortably commute in? Icon 4×4 just made one

    Peter Braun
    23 Apr 2014 | 3:15 pm
    The problem with the amazingly capable Land Rover Defender has always been that it is about as sophisticated as eating beans out of a can, but aftermarket specialists Icon just rebuilt one into what amounts to the most usable Defender ever.The post A Land Rover Defender you can comfortably commute in? Icon 4×4 just made one appeared first on Digital Trends.
  • Microsoft’s Bing in the Classroom launches, filters out ads and adult content

    Konrad Krawczyk
    23 Apr 2014 | 2:55 pm
    Microsoft's ad-free version of Bing takes flight, and is now available for use with all eligible school districts here in the states. You can learn more about Bing in the Classroom here.The post Microsoft’s Bing in the Classroom launches, filters out ads and adult content appeared first on Digital Trends.
  • 43 percent of DDoS hacking attacks in Q4 2013 came from China, Akamai report says

    Konrad Krawczyk
    23 Apr 2014 | 2:50 pm
    A huge chunk of Denial of Service attacks originated from one country towards the tail end of last year. However, this doesn't come as a huge surprise to us. Learn more here.The post 43 percent of DDoS hacking attacks in Q4 2013 came from China, Akamai report says appeared first on Digital Trends.
  • Sceptre’s new X322XV TV is more colorful than an 80′s music video

    Alex Tretbar
    23 Apr 2014 | 2:45 pm
    The California-based budget HDTV maker's newest addition to its Color Series lifestyle line is the X322XV, available in pink, purple, pearl white, and black. The TV could be a hit in playrooms, kitchens, and any other space that complements the playful TV.The post Sceptre’s new X322XV TV is more colorful than an 80′s music video appeared first on Digital Trends.
  • Handmade carbon fiber wheels help Koenigsegg’s One:1 hypercar hit 200+ mph

    Peter Braun
    23 Apr 2014 | 2:15 pm
    The Koenigsegg One:1 with its 1,360 horsepower and 1,360 kilo curb weight seems to be made of firsts, and in the latest episode of a video series Koenigsegg's founder is explaining how they make their industry leading carbon fiber wheels. The post Handmade carbon fiber wheels help Koenigsegg’s One:1 hypercar hit 200+ mph appeared first on Digital Trends.
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    Social Media Coach

  • Mindful Social Business Part 1

    fouts
    18 Apr 2014 | 1:09 pm
    The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. When you take time to really listen you’re gifted with new perspective on what’s happening around you. What your customers want. What your business and your family needs. What YOU need. You’re also more open to adapting your current beliefs by taking the…
  • Crowdfunding works for nonprofits who “get it”

    fouts
    21 Mar 2014 | 1:29 pm
    Pretty much everybody understands the concept of crowdfunding, a bunch of people get together around a great idea, share it with the world and they get rich right? Yeah, not exactly. You’ve got to have a solid plan and hopefully either a large social network or access to people who have large and engaged networks to help you. Crowdfunding is definitely easier if you’re already in a social business mindset. According to this infographic from CraigConnects, the difference between one individual raising money on a crowdfunding site and that of an organized campaign is significant.
  • Content Marketing and Social Business

    fouts
    16 Mar 2014 | 3:23 pm
    Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends It depends on what your goals are and how you plan to measure your success. It depends on whether  you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. It depends on if you have a clear picture of who you want to reach and why. It depends on if you can clearly show your value proposition through the content you create. It depends on if you are in this for the…
  • Linkedin Launches Blogs for Members

    fouts
    19 Feb 2014 | 1:04 pm
    In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “LinkedIn Influencer” program. The likes of Gretchen Rubin, Richard Branson, Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. Many of these people have well over 100,000 followers on LinkedIn and it’s growing quickly. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and…
  • Social Media is Not a Direct Sales Channel

    fouts
    12 Feb 2014 | 2:06 pm
    Let’s think for a moment about how great–really great–sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that. Why not? Well, first because it’s just rude and second because it’s stupid.  Any good sales person gets to know their market first and how their product solves their pain points. They spend…
 
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    SocialTimes

  • The State of the Bad Bot Infestation [INFOGRAPHIC]

    Kimberlee Morrison
    23 Apr 2014 | 11:30 am
    There’s an infestation on the Internet, and by all accounts, it seems to be getting worse. According to a recent report from Distil, a provider of bot detection and mitigation software, bad bot activity increased nearly 50 percent and now accounts for over 23 percent of all web traffic. What’s worse, activity from good bots decreased and the bad guys now outnumber the good. Many reports have indicated China and Eastern Europe as the origin of most bad bots. However, the report points to the U.S., Great Britain and Germany as hubs for bad bot origin. In fact, the U.S. was identified as the…
  • New Fiber Networks Could Improve the Stability of the Internet

    Kimberlee Morrison
    23 Apr 2014 | 10:00 am
    There’s an arms race, online and off, for better Internet speeds. As Google expands its Fiber network, AT&T has begun making the case that it could offer fiber in 100 cities. But why are companies suddenly rushing to install fiber? The simple answer is that consumer demand for streaming services is growing massively. According to the BBC, Netflix now accounts for half of all streaming online, with more than 44 million subscribers worldwide. In the later part 2013, CNET reported that Netflix and YouTube combined accounted for 50 percent of peak Internet bandwidth use in the U.S. CNET’s…
  • Google’s +Post Ads Amplify Content and Expand Reach

    Christie Barakat
    23 Apr 2014 | 8:38 am
    After several months of pre-release brand testing, Google made +Post ads available to the public last week. Google says +Post ads “amplify your content and create conversations across the Web” with comments, shares and +1s driving engagement. Shared posts are completely interactive, meaning users can engage with content from third-party sites. A recent survey of 60,000 people by Forrester Research found the same amount of people who visit Twitter each month also visit Google+ (22 percent), and that Google+ visits top LinkedIn, Pinterest and Instagram. What’s more, Google+…
  • Viber’s New Design Goes iOS Flat, Offers New Features

    Christie Barakat
    23 Apr 2014 | 7:36 am
    In line with the new iOS 7 operating system, Viber has updated its look in a white-over-gray flat design that incorporates iOS 7′s call screen during active calls. Viber 4.2 features include multiple photo-sending capabilities, an option to create a list of blocked numbers or contacts, longer video messages and a typing status indicator for desktop and Android devices. The company has also made the app available to BlackBerry 10 users. Viber CEO Talmon Marco said: Viber has been redesigned from the start for simplicity and ease of use. Taking our cue from the clean, flat look of iOS 7, we…
  • Social Media Newsfeed: Twitter Redesign | WhatsApp Users

    Tim Sohn
    23 Apr 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Twitter’s New Profile is Now Available to Everyone: Here’s How to Get Yours (AllTwitter) The latest profile page (which feels a lot like a Facebook-a-like redesign) began a slow rollout to Twitter users at the beginning of the month. Now, it would appear, all the kinks have been worked out: all Twitter users can now get the new look. VentureBeat The new profiles feature a three-column layout, cover photos and overlapping profile photos — just like Facebook and Google+. Specific new features include a “best…
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    Techipedia | Tamar Weinberg

  • How Social Media Has Become a Tool For Clinical Research

    Guest Author
    7 Apr 2014 | 11:07 am
    The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics Drive more pre-qualified patient referrals Reduce overall costs A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. These e-patients represent a still largely untapped population of potential participants. Further surveys have…
  • A Mobile Marketing Strategy That Helps First, Sells Second

    Guest Author
    11 Jul 2013 | 6:00 am
    This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?” The key question moving forward is “how valuable are your apps?” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies…
  • The Ultimate Guide to Search Retargeting, Part 2

    Guest Author
    25 Apr 2013 | 5:22 am
    This is a guest post by Ben Plomion.  In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting. In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Level 1:…
  • STOP YOUR ONLINE MARKETING.

    Tamar Weinberg
    8 Apr 2013 | 7:40 am
    Originally posted on Real Time Email. Stop your online marketing right now. Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI? You and maybe one hundred thousand other small businesses. Yes, you, small business owner. The problem with marketing today versus marketing in 2006 is volume. There’s volume everywhere. There are more websites today than there were 7 years ago. There are more SEO savvy folks, so you’re vying for eyes you…
  • The Ultimate Guide to Targeting Search Profiles on Facebook

    Guest Author
    12 Feb 2013 | 5:23 am
    This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising.  Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook. But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched…
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    Quick Online Tips

  • How to Remove Google Font Lato in Twenty Fourteen Theme

    P. Chandra
    20 Apr 2014 | 5:54 am
    Want to remove Google font Lato in your Twenty Fourteen WordPress theme? Is Lato font slowing down your site? Have you noticed how no text content is visible on your site on slow speed internet connections till the Lato font is loaded. We use the amazing 2014 theme and here is the way to do ... Read more Read full original article at How to Remove Google Font Lato in Twenty Fourteen Theme©2014 QuickOnlineTips. All Rights Reserved.
  • Download Google Camera App to Defocus Background

    P. Chandra
    17 Apr 2014 | 7:35 am
    Want to blur and defocus background in photos? Download Google Camera app, a new standalone Android app that enhances the power of your Android smartphone. This smart background blur photo technique is a craze and it seems everyone wants to use it. Google Camera just made it possible for everyone. Lens Blur and Defocus Background Lets ... Read more Read full original article at Download Google Camera App to Defocus Background©2014 QuickOnlineTips. All Rights Reserved.
  • Buy Cheaper Microsoft Office 365 Personal at $7/mo

    P. Chandra
    15 Apr 2014 | 11:00 am
    Microsoft has launched a much cheaper version called Microsoft Office 365 Personal Edition that costs just $6.99/month on subscription and $69.99 for a year. After launching the much hyped free Office for iPad, users realized it only allowed read access to these files, and they needed to buy an Office 365 subscription to edit or create Office ... Read more Read full original article at Buy Cheaper Microsoft Office 365 Personal at $7/mo©2014 QuickOnlineTips. All Rights Reserved.
  • The Best Time to Buy Google Glass is NOW!

    P. Chandra
    15 Apr 2014 | 7:51 am
    You can buy Google Glass right now, available for $1500 for immediate purchase through the Google Glass Explorer program. It is a limited time offer and is expected to be over before you even realize it. Forget the Google Glass invites, this is the time to buy your own Google Glasses. Buy Google Glass Today ... Read more Read full original article at The Best Time to Buy Google Glass is NOW!©2014 QuickOnlineTips. All Rights Reserved.
  • Google Stops Adsense Cheque Payments in India

    P. Chandra
    4 Apr 2014 | 6:22 am
    Google has stopped issuing Adsense check payments in India to Adsense publishers. This is part of the ongoing conversion of accounts to new Adsense payment options, but unfortunately it takes away the easier Adsense cheques which we all used to find in the mailbox every  month, and more recently delivered by local city courier. While ... Read more Read full original article at Google Stops Adsense Cheque Payments in India©2014 QuickOnlineTips. All Rights Reserved.
 
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    that canadian girl

  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    Vero
    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
  • Rainbow Dyeing Experiment: The Long-Awaited Tutorial

    Vero
    9 Apr 2014 | 7:47 am
    Before I begin with my tutorial, I’ve been meaning to post this since last year, but back when I first spent a few hours putting the post together, the dog ate my homework Squarespace ate my blog post. Disheartened as I was, I never got around to re-writing it. Thankfully, I’ve now switched back to WordPress, which is far smarter than I am and saves my drafts as I work on them! This is a fun rainbow dyeing tutorial for those who like experimenting with colours and creating their own colours with yarn or fibre to be spun, knitted, crocheted, woven to your heart’s…
  • Getting Ready for Tour de Fleece 2013

    Vero
    14 Jun 2013 | 7:51 am
    While you might associate knitting and fleecy activities to the depth of winters, to me, it’s a year-round activity. Every year, Ravelry members organise an event that follows in the footsteps of the Tour de France. Rather than making a bicycle’s wheels spin, we make our spinning wheels spin. (And to date, the Tour de France haven’t come by to tell us we’re denigrating the sport.) It’ll begin in two weeks, on 29th June, and end on 20th July. How many miles do you think I can spin during that time? It’ll be my first year taking part and I’ve also been…
  • Handspun Yarn: How I started and some recent creations

    Vero
    14 Apr 2013 | 7:44 am
    In the rare stolen moments of freedom I’ve had these past few months, I’ve found great enjoyment in yarn spinning; taking fluffy stuff and turning it into usable, knittable yarn. Over the past 9 months, I discovered the art of spinning. In July, I ordered a spindle kit from Hilltop Cloud on Etsy. It looked something like this, but with fibre in blue & white combinations. In fact, I highly recommend this kit if you’re just curious about spinning but don’t want to spend a lot to get started. The spindle is accompanied by three different fibre preparations to give you…
  • Hooked on Granny Squares: Baby Blanket

    Vero
    4 Mar 2013 | 5:13 am
    In October, I attended a workshop on “Granny Squares and Beyond”, a crochet workshop by Joanne Scrace of Not So Granny at the Sheep Shop in Cambridge. It’s always lovely popping by the Sheep Shop, where the owner Sarah always has a smile and some great new squishy, lovely yarns. In the back of my mind, I had a slight concern that signing up for a beyond-the-basics course without having ever tried crochet was a bad idea, so I spent Wednesday night fiddling and teaching myself double crochet and treble crochet. Turns out, it’s fairly easy to learn, and I wasn’t the…
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    new media wise

  • The Popularity of the Social Media and How It Is Connected With the Internet

    newmedia
    2 Apr 2014 | 2:01 am
    The popularity of the social media these days cannot be ignored, that even the business people are taking note of this. This is because people are converging on the social media sites, making live interactions with people, their friends, relatives, or just anybody they know. Business people believe that many of their clients, present and future, can also be on the social media sites, thus their interest for this. Because the social media sites use the internet as platform, interactivity can be global. Inter-connections from other parts of the world can be made by people, making this also…
  • The Internet and How It Is Related to Social Media

    newmedia
    27 Mar 2014 | 1:26 am
    There are several popular social media sites nowadays and these are the websites with hundreds of millions of active users and even with billions with some of these. These are the internet websites where people can do live and real time interactions with other people globally, share pictures and ideas, or making interactive discussions, with friends, family, or anybody within their circle. Facebook, obviously the most popular social media site, has over a billion active users, and this number was registered in 2012 yet and still increasing. YouTube reached over a billion users in 2013, as…
  • The Impact of Internet and Social Media

    newmedia
    19 Mar 2014 | 7:19 pm
    Social media is the platform where people share their ideas, make comments about certain things, or just make social interactions with people, their friends and family, and practically all people they are in contact with. This cannot be done without the internet though, thus social media are the internet sites where these people make these interactions and connections with various people. Personal conversations and other interaction types are made through this platform, and there are many types of these interactions done. This can be through the social media sites, forums, and even the blog…
  • What Internet And Social Media Have Given To The World

    newmedia
    13 Mar 2014 | 7:51 pm
    This magic called internet has given us a lot of things that has benefited the whole world through the years. Since the dawn of the internet and how it was widely used by everyone around the world, it has connected everyone and now it is like we can’t live without it. Well for the old generation they can live without it but for the generation who got caught with the wave of this great popular tool, it is like something that they should always be hooked on. Now it has also produced another rather addictive item that all of us are hooked in too which is social media. Internet and social media…
  • Internet and Social Media Sites for Your Business

    newmedia
    31 Oct 2012 | 9:12 pm
    A business will exist if it has many customers. Without a good number of customers, any kind of business will surely become unsuccessful. In this fast-changing society, many types of businesses are being introduced to the public. Business owners and entrepreneurs are required to adopt as well as formulate effective strategies in order to maintain their existence in this tough world of business. Internet through social media sites could be one of the best examples. Try to make use of the different provided benefits of different social media sites such as Facebook and Twitter.  When a person…
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    Web Strategy by Jeremiah

  • Airbnb Blooms an Entire Ecosystem of Startups

    jeremiah_owyang
    21 Apr 2014 | 4:51 am
    Airbnb valued at $10b –without owning a single bed, room, or building Airbnb, worth over $10 billion after only six short years, is one of the fastest growing hospitality brands in the world – yet they don’t own a single hotel room. This two-sided marketplace of guests and hosts, has built an entire economy out of idle rooms and homes, tapping into social trends of going more local, global recession, and enabling technology like mobile, social and cloud services. An ecosystem of startups emerges in orbit Like Apple’s iTunes, Facebook’s app platform, and…
  • How I’m experimenting with Life-as-a-Service

    jeremiah_owyang
    17 Apr 2014 | 5:32 pm
    Is life-as-a-service efficient or lazy? I say yes. Life delivered, or rented, on-demand. What does “life as a service” mean? It means one’s lifestyle needs are obtained on-demand, or as a subscription service, rather than having to purchase or acquire them through traditional commerce models. To best understand the collaborative economy market, I’m trying to live it within my own personal life as well as my business life. This means that I can rent or borrow goods rather than own them. It also means the things that I want can be delivered to me without me having to visit…
  • A Taxonomy Of The Collaborative Economy –And What Brands Are Doing About It.

    jeremiah_owyang
    14 Apr 2014 | 1:21 pm
    Confused about how crowdfunding, maker movement and sharing fit into the larger Collaborative Economy? This diagram brings all of these trends together into one so you can see how the crowd is getting what they need from each other – rather than buying from traditional corporations. Find out why more than 40,000 people have viewed the full report “Sharing is the new buying” for the complete study. Above Graphic: This image distills this large movement of over 9000 startups into a single diagram by five families, eleven classes, and a sample of district startups. Working closely…
  • Collaborative Economy Adoption is Going to Double

    jeremiah_owyang
    8 Apr 2014 | 11:59 am
    Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models. Above Graphic: Dark colored bars indicate adoption in last 12 months, light colored bars indicate adoption in next 12 months; this nascent market is quickly growing. Read the full report which surveyed over 90,000 people: Sharing is the New Buying This post is a section of a March 2013 report on the collaborative economy, in which I partnered with Vision…
  • The White House Embraces the Maker Movement

    jeremiah_owyang
    6 Apr 2014 | 4:46 pm
    Large companies seek signals from market leaders on future trends –so they can align their plans in the right direction. One clear signal that rings loud and clear is the United States White House’s commitment to innovation in the Maker Movement. The Maker Movement, which we consider part of the larger Collaborative Economy, empowers people to build their own goods in their community and offering it to others in a global marketplace. They use simple wood working tools, create new types of food, or tap advanced technologies like 3D printing. Crowd Companies was honored to host the…
 
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    Future Visions

  • Facebook Recommendations are coming, and they will be ama$ing

    Jonathan Burg
    22 Apr 2014 | 7:19 am
    Last year we saw Outbrain explode in popularity across publishers large and small. But their rise to fame is nothing compared to Facebook's next big move - better, smarter, pervasive but not invasive personalized and contextualized recommendations. Facebook has nearly a decade of experience optimizing and personalizing our feeds. They know what we read, watch and listen to, what we are interested in, who our friends are, what and so much more. Facebook has the experience and scale to turn this data into a goldmine. And I'm pretty sure they are already testing this product. Check out the…
  • Facebook needs a Matt Cutts

    Jonathan Burg
    1 Apr 2014 | 5:34 am
    Facebook needs a Matt Cutts.  Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry dialog, posts to YouTube, does panels, podcasts and conferences. He provides more than just the rules of the road, he embodies and communicates the principles by which Google Search operates. It is extremely rare to find an SEO professional complaining about being burned by Matt's advice, because his core principles rarely change. And when there are major…
  • When the world doesn't think they need your product, create it

    Jonathan Burg
    18 Feb 2014 | 8:02 am
    Last week I ran into an old friend. He asked me what I was up to, and I told him about this new doohikey I'm working on. He asked, Does the world really need another doohickey?  Honestly, no. The world does not need yet another doohickey. But that's why I'm working so damn hard on it. Few people recognize, anticipates or expect disruptive innovations. If anyone knew what the next disruptive innovation would be and how it would work, then they would be building it.Great innovators work tirelessly to build things the world don't expect to see. Few people thought that the world needed a better…
  • The magic of waiting

    Jonathan Burg
    20 Jan 2014 | 7:07 am
    There's something magical about waiting. A great pause makes a punchline twice as funny and a 1/2 note rest makes an epic song that much more powerful. Personally, I was never one to appreciate the pauses in my life. I never enjoyed waiting. Until this week. At the end of this week, my amazing wife Rina is expecting our third. For the past nine months we have been watching and waiting. We had the usual scares and concerns, all of which naturally turned out to be nothing to worry about. And now, we're just waiting. I hate the waiting. I hate the uncertainty. It's emotionally and physically…
  • Where have all the social media guys gone?

    Jonathan Burg
    6 Jan 2014 | 12:26 am
    7 years later, the hypothesis we posited has finally been accepted as truth. Social media is a tool for marketers and businesses. It is a channel that overlaps and connects with most other business and communications channels. The mainstream businesses that "own" the mainstream channels have learned how to deliver the social solutions the market demands. The overwrought hype has predictably turned out to be nothing but hype. With the rise of commoditized social services and common social platforms, the pace of innovation has slowed. Social marketing start-ups have either merged, failed or…
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    Robin Good's Latest News

  • How To Change The World With Your Social Likes

    Robin Good
    21 Apr 2014 | 5:00 pm
    Today we can change the world every time we put our hand in our pocket reaching for money. Photo credit: Social media concept by Shutterstock If we carefully select who we give this money too, we can have a tangible effect on which companies do better, improve their reputation and those which are going to have a hard time doing it. But while in the real, physical world, those who have embraced this world-changing attitude, have had no problems in implementing it, few have realized that also in the online social sphere, we can personally boost and help tangibly those who we deem valuable of…
  • The New Journalist Is An Information Startup

    Robin Good
    14 Apr 2014 | 5:00 pm
    At the crossroad of journalism and entrepreneurship sits a new emerging profession, made up in good part by the skills of the classic journalist, in part by those of the researcher, of the librarian and of the new emerging content curator mixed in with those of the capable independent digital entrepreneur. Photo credit: Digital world by Shutterstock The information-entrepreneur is someone interested in creating ethical and highly reputable commercial services, tools and organizations that can augment, satisfy and fulfill humans deep or specialty interests within a specific information area.
  • Bootstrapping Startups: The Good Guide

    Robin Good
    7 Apr 2014 | 5:00 pm
    In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from "venture capital" to "angel investors". Photo credit: Man climbing by Shutterstock There's a whole universe of organizations, companies, services, magazines and events (US, Europe) devoted specifically to helping entrepreneurs prepare, plan and pitch their ideas in order to get some capital funding to realize it. The goal all of these startuppers, investors and third-parties…
  • The Ultimate Guide To Editorial Content Types and Formats

    Robin Good
    1 Apr 2014 | 5:00 pm
    I am often surprised when hear from web publishers, journalists and small web entrepreneurs about their frustration with finding ways to create valuable content that it is not just another article or blog post. Photo credit: Robin Good - Original full size table Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized. This is why I have decided to create this…
  • Relationship Building: Facebook As A Social Bar

    Robin Good
    24 Mar 2014 | 5:00 pm
    What's the best strategy to adopt to market on social media? I have been asked this question a million times, but my basic answer has not changed over time: listen, help and be your potential client best friend. Photo credit: Crowded bar by Shutterstock Social media have been designed and created to break down the communication barriers, the rigidity imposed by traditional media, and the excessive formality and ego-centric approach that most brands have kept using in their gradual passage from mass media to digital. But the heritage, habit and convictions developed and reinforced over decades…
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    Zac Johnson

  • Expanding Your Reach Through International Affiliate Marketing

    Zac Johnson
    22 Apr 2014 | 2:59 pm
    The majority of affiliate marketers start their journey with ad campaigns that are mainly focus on United States based traffic. This makes sense for a lot of reasons, specifically that most of us live within the US and it just kinda makes sense that you would know more about your countries, it’s language, targeting and everything else. However, at the same time this leads way for some other complications as well. With so many people focusing on the US audience, that means there is a lot of competition… and with competition comes increased ad costs and lower conversions. On a…
  • 7 Ways to Enhance Your Brand With Social Media

    Zac Johnson
    18 Apr 2014 | 10:34 am
    Ten years ago, the world had no idea what social media was. Now, we can’t live without it. Nearly every business, television station, news network, celebrity and business now rely on social media to engage with people throughout the world and delivering powerful content to them 24 hours a day. As important as social media is, only a small percentage of businesses and brands are doing it correctly. In this article, we are going to break down some of the most effective ways for you to start using social media to enhance the loyalty, trust and power of your brand. Social Networks Were…
  • How to Prioritize Tasks and Maximize Productivity

    Zac Johnson
    15 Apr 2014 | 1:28 pm
    This post is sponsored by Visa Business and all content is the opinion of the writer. Being the founder, CEO and boss of your company is quite awesome. I first started making money online when I was 14 and I’ve had the pleasure of never having to work a real “9-5″ job. It takes a certain type of person to run their own business and have the total package to keep themselves motivated, the passion to succeed and the drive to dedicate their life to their own business. As one of these individuals, I will also say that while it’s the best job in the world, it can also be…
  • Make Money with Cashed Out Media Network

    Zac Johnson
    10 Apr 2014 | 2:57 pm
    There once was a time when affiliate networks were all over the place and a new one was popping up each day of the week. While expansion within an industry is great, the concept of a new flood of ad networks from newbies and little funded companies can only mean disaster — which eventually led to the demise of these smaller, one-man and lesser known networks. The problem with new affiliate networks popping up all over the place is that it not only floods the market, but the majority of them were run by people who had no idea what they were doing. The days of going to conferences and…
  • The Ultimate Up-Sell: How TV Ads are Cashing In Online

    Zac Johnson
    23 Mar 2014 | 9:27 am
    I love basketball — both to play and to watch, and fortunately since I run my own internet business I get to play a lot of it too! While recently watching NBATV I saw a commercial for a product called CopperWear for athletic compression gear. The commercial was for their knee braces and you could order two of them for the price of one. I thought it was a good deal, so I went over to their site to order a pair. (quite similar to my Tommy Copper story) However, this article isn’t about basketball or how to save money through the use of coupon sites. Instead it’s about how to…
 
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    Chad's Blog

  • Raising the Barr Weekly Memo: Shared Learning

    Chad Barr
    23 Apr 2014 | 10:48 am
    Issue No. 68 April 23, 2014 Raising the Barr Weekly Memo: Shared Learning Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I am in London this week with Alan Weiss and a group of elite business owners from 7 countries discussing and exploring the topic of personal power. One of the things I enjoy most when attending such developmental experiences is to share my key…
  • Raising the Barr Weekly Memo: How to Create Great Podcasts

    Chad Barr
    16 Apr 2014 | 2:11 pm
    Issue No. 67 April 16, 2014 Raising the Barr Weekly Memo: How to Create Great Podcasts Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Over the past four years I have helped my clients create thousands of pieces of powerful content. From articles and process diagrams, to audio and video recordings and numerous products to name a few. Today, I’d like to focus…
  • Raising the Barr Weekly Memo: The ONE Thing

    Chad Barr
    9 Apr 2014 | 2:30 pm
    Issue No. 66 April 9, 2014 Raising the Barr Weekly Memo: The ONE Thing Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I was recently reflecting on what is the one key thing I need to do in order to make this become another great year. Here is the initial list I came up with: Take more risks. Delegate all that’s possible. Increase discipline. Schedule more…
  • Are Your Clients Energized?

    Chad Barr
    9 Apr 2014 | 8:10 am
    During a recent discussion with one of my clients he said: “You know Chad, I get so energized each time I talk with you.” This made me realize that the key objectives when having discussions with our clients are: Deliver strong helpful value. Quickly resolve challenges. Energize them and excite them with new ideas to impact their success. Help them take action and start the next step. What other ideas do you find helpful to energize your clients? Would love to hear your feedback. © Chad Barr 2014. All Rights Reserved.  
  • New Web Presence Launch – KSP Technology

    Chad Barr
    8 Apr 2014 | 7:18 am
    I am excited to announce the launch of the new web presence for KSP Technology, a Saskatchewan-based company that helps clients leverage technology to meet their goals. They implement innovative technological solutions to help their clients gain competitive advantage and sleep well at night. Great company and great people: © Chad Barr 2014. All Rights Reserved.
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    @andrewchen

  • How to solve the cold-start problem for social products

    Andrew Chen
    27 Mar 2014 | 11:34 am
    Social products need mass before scaling growth I often write on the topic of how social products can scale growth, resulting in inbound emails to the effect of “how do I get my product to go viral?” The problem is, until you have a strong baseline of engagement, it’s nearly impossible to have a metrics-oriented discussion on growth and virality. So you have to get that first, before you can talk about the next step. The focus should be on creating that baseline – a small-to-medium sized network of highly engaged users in a big market, that’s growing. Maybe this…
  • How to design successful social products with 3 habit-forming feedback loops

    Andrew Chen
    17 Mar 2014 | 1:45 pm
    Social products share a common ancestry and set of problems It’s been a decade after Friendster popularized the notion of the social network, and we’ve seen hundreds of flavors of social products. Many of them are very different from each other, showing that success can come from many variations. I’ve come to believe there’s 3 main feedback loops that drive the success of these social product designs – here’s the trifecta: A feedback loop that rewards content posters when they push new content into the network A feedback loop that rewards passive content…
  • Congrats to my sis Ada Chen, who’s joining SurveyMonkey as VP Marketing

    Andrew Chen
    26 Feb 2014 | 11:18 am
    I’m happy to congratulate my kid sister Ada Chen (@adachen) who joined SurveyMonkey as their VP Marketing this week. Awesome. Ada is exceedingly modest for a successful entrepreneur. She has two successful exits and a deep background in marketing (yes, it runs in the family!). After attending UPenn and joining Microsoft, she soon moved from Seattle to San Francisco to join her fiance Sachin Rekhi (now husband). In the process, Ada met with a ton of different startups, ultimately joining as one of the first dozen employees at Mochi Media, an Accel-backed games+ads startup. Soon after,…
  • How to make content creation easy: Short-form, ephemeral, mobile, and now, anonymous

    Andrew Chen
    10 Feb 2014 | 5:17 pm
    Like many folks over the last couple days, I downloaded Secret and started playing with it over the weekend. The NYT even wrote an article about this category of apps. A few thoughts went through my head- is this a gimmick? Are the push notifications too much? Will I have secret fatigue? Yet after a couple days of using the app, I’ve come to believe that anonymity is a powerful new innovation that dramatically lowers the cost of creating content. This is important because content creation is the heart of any social app. If it’s easy to create compelling content, then that content…
  • My 2013 essays on mobile, startups, and tech

    Andrew Chen
    2 Jan 2014 | 12:39 pm
    Happy new year! Here’s a quick list of some of the essays I wrote (and guest posted) for 2013. Long form stuff Zero to Product/Market Fit (Presentation) Here’s a presentation I gave to a group of entrepreneurs talking about the issues starting out and getting to product/market fit. Given that most startups fail before hitting that, I think it’s the right thing for most folks to focus on, versus growth or company culture or whatever. Rational Growth (PDF): An intro to growing user signups via data and analytical thinking An ebook on how to think systematically about growing…
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    brandflakesforbreakfast

  • NYPD's Twitter contest gets a beatdown

    23 Apr 2014 | 5:10 am
    Most of the NYPD work their butts off to keep the streets of NYC safe, so it's clear they deserve the love they were looking for when they launched a Twitter contest encouraging people to share picts of themselves with NYPD using the hashtag #myNYPD. All was going well, until some not so flattering photos started surfacing showing some NYPD officers using (allegedly) excessive force... and then it snowballed from there to sarcastic tweets, rants and so on. And there went that. Ah yes, even the PoPo can't escape a good 'ole social media campaign gone bad.
  • this is your baby on drugs

    23 Apr 2014 | 5:09 am
    You've probably seen a lot of fantastic anti-substance abuse campaigns, but can you recall any using babies, using? Yeah, that's right. This campaign for 12 Keys Rehab uses adorable babies to point out that everything you do, directly affects your child... because they're more like you than you know. Powerful.
  • Siri asks, are you gonna eat that?

    23 Apr 2014 | 5:08 am
    What's not to love about Siri? She gives you directions, she answers all your weird questions without judgement, she calls you big daddy if you want her to, and now, she keeps you from getting fat. Sort of. The creators of Siri are in development on an app that will analyze the food you take photos of and tell you a general calorie range for the meal you're about to ingest. And let's face it, you're not taking photos of your kale and tofu salad, so it's going to be pretty painful. The team is currently working out ways to accurately estimate calories taking into account "hidden" things like…
  • make it rain on them friends!

    22 Apr 2014 | 5:30 am
    Bank apps make paying your friends back (and making them pay you) easier than ever! Typically a monotonous task, a new app named “Stacks” lets you “make it rain” on your friends by virtually throwing dollar bills at them as you transfer money into their Venmo accounts. How offensive this is will depend upon what exactly you are paying them back for.
  • a day in the life of a stormtrooper

    22 Apr 2014 | 5:15 am
    List of jobs that are just as awesome as you would expect: zookeeper, marketing professional, and stormtrooper. To depict this, artist Zahir Batin has photographed a series of miniature “Star Wars” figurines going about their daily adventures. Using props (even baby chicks!) Batin was able to depict several trials and tribulations of these fictional characters. Almost makes you forget they’re not real.
 
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    Six Pixels of Separation

  • Winning Digital Metrics That Matter

    Mitch Joel
    22 Apr 2014 | 5:28 am
    Episode #406 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital…
  • Six Links Worthy Of Your Attention #200

    Mitch Joel
    19 Apr 2014 | 5:51 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Collaboration, Sharing And The New Entrepreneur

    Mitch Joel
    18 Apr 2014 | 11:45 am
    When you think about entrepreneurship, who do you admire? Names likes Richard Branson, Steve Jobs and Jeff Bezos come to mind. They are awesome. Their work is inspiring, creative and important. What do you think about Twitter? As powerful? As impressive? As life-changing? It's a tough call. Regardless of your stance, Ev Williams and Jack Dorsey get a lot of the accolades and attention. A while back, I had the chance to share the stage and spend some time talking to Biz Stone (who is one of the co-founders as well). What's immediately noticeable is his passion for creativity, asking questions…
  • The End Of Liking A Brand In A Move Towards Anti-Social Media

    Mitch Joel
    17 Apr 2014 | 3:17 pm
    Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts. There are pros and cons to this approach, but it is becoming a major issue for major corporations. With that, this New York Times article points this issue into an arena that may shock…
  • Shutting Down Blog Comments

    Mitch Joel
    16 Apr 2014 | 1:19 pm
    I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog posts here at Six Pixels of Separation has been disabled. It's not you. It's not me. It's the spammers. I was recording a podcast today with Gini Dietrich of Spin Sucks (it will be published in the coming weeks) and we were talking about the many bloggers and news sites that have shut down their blog comments (Copyblogger being the one that has most recently decided to do so: Why We're Removing Comments on Copyblogger). I was marveling at how awesome and consistent Gini is at both…
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    Chris Pirillo

  • What is the Craziest Thing You’ve Ever Done?

    Chris Pirillo
    23 Apr 2014 | 11:41 am
    What is the Craziest Thing You’ve Ever Done? Christopher Bryan Lencioni dared to ask: On your videos and vlogs, you have done some crazy things for viewers. What would you say is the craziest thing you have done on your videos/vlogs? HELLO! You must not have been around for long, eh?... Read the full article on http://chris.pirillo.com/
  • How Do You Keep All of Your Devices Charged?

    Chris Pirillo
    23 Apr 2014 | 11:29 am
    How Do You Keep All of Your Devices Charged? Kirk Broyles asked me: How do you manage keeping all your devices charged, I own 2 ipads, 1 android tablet. 2 iPhones and 2 android phones. I have a hard time managing them all. It always seems one of the devices is dead all the time Dude. I... Read the full article on http://chris.pirillo.com/
  • How Good is the Samsung Chromebook?

    Chris Pirillo
    23 Apr 2014 | 11:25 am
    How Good is the Samsung Chromebook? Adam Toms asked: Hi Chris, noticed in the Simpsons lego house build you are using the 2012 Samsung Chromebook . How has it held up over time? Hi, Adam! I honestly don’t have a long drawn-out answer for this. Instead, I’ll keep it short and sweet:... Read the full article on http://chris.pirillo.com/
  • What is the Biggest Impact of Social Media?

    Chris Pirillo
    23 Apr 2014 | 11:21 am
    What is the Biggest Impact of Social Media? Christopher Bryan Lencioni had a fabulous question: Name, in your opinions, one of the best cultural impacts of Social Media as well as one of the worst. Certainly, “social” has brought us closer together; we should realize that each of us is... Read the full article on http://chris.pirillo.com/
  • Which Phone is Your Favorite?

    Chris Pirillo
    23 Apr 2014 | 11:15 am
    Which Phone is Your Favorite? Jason Field asked: What is your favourite phone of 2013 and what is one new feature you’d love to see phones have in 2014? My favorite iPhone is the iPhone 5S. My favorite pure Android device is the Nexus 5. My favorite non-pure Android device is the Samsung... Read the full article on http://chris.pirillo.com/
 
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    Common Craft - Common Craft - Our Product is Explanation

  • Study Data on Videos in Education

    leelefever
    22 Apr 2014 | 2:42 pm
    The use of videos in education is growing along with the "flipped classroom". A new report by Kaltura helps to put some data behind what many in education are seeing today. Via ReelSEO, here are a few of the highlights of the report: 90% of respondents believe that video improves the learning experience, with even basic video tools having a significant impact. 57% of respondents agree that flipped classrooms will become a standard teaching method in higher education, with 48% saying that their institutions already practice such. 52% of respondents state that video use has been driven from the…
  • It's Not Sexy - And That's OK

    leelefever
    8 Apr 2014 | 10:15 am
    Many professionals work toward the moment their project, presentation, or work blows someone’s socks off.  It’s easy to imagine a dream-like vignette where, once your peers and managers see your work, they form a conga line to celebrate the amazing things you’ve done. It’s sexy, they say. It’s slick. It’s mind-blowing.   It’s a seductive way to think about work. We want to make big impressions and get noticed. We love the attention that may lead to promotions and accolades.  It’s not that different from what we see every day in the media. Glamour sells. Sex sells. Do I even…
  • Learn How BBC Makes 3 Minute Explainer Videos

    leelefever
    2 Apr 2014 | 10:34 am
    I'm so impressed. The BBC is now producing Explainer videos and one of the producers they've used, After the Flood, took the time to explain their process in video form: The video above is from a blog post with much more information about scripting, storyboarding and production The BBC and After The Flood obviously have high standards, but don't let their technical focus discourage you. You can make an explainer videos for your team, product, students or classroom without having to worry about an audience of millions.  Many of the points in the video are true in any context. A couple of…
  • The Art of Explanation - Six Translated Versions

    leelefever
    1 Apr 2014 | 9:28 am
    The Art of Explanation has been out for about 1.5 years now and it's been exciting to see how it has made it's way around the world. The book has now been translated into 6 languages (including 2 versions of Chinese).  A Russian version is forthcoming.  Top row:  Korean, Hungarian, Simplified Chinese Bottom Row: Japanese, Spanish, Traditional Chinese. It's fascinating to see the book in other languages and consider what goes into the design. For example, the western translations in Hungarian and Spanish are similar in design to the actual book, with Common Craft Style artwork and colors.
  • New Video: Primary and Secondary Sources (2.5 mins)

    leelefever
    26 Mar 2014 | 9:30 am
    Our new video was the most requested by members and explains Primary and Secondary Sources in research (2.5 minutes).   Watch it now. About this video: When researching, there are two main types of information sources: primary and secondary sources. Understanding the difference between them and how to use them can help make your projects more thorough and accurate.   What it Teaches:   This video looks back at a big event in history: The Great Storm (England, 1703). It asks the question - how do we know what we know about this storm? This question is answered by explaining primary and…
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
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    Social Media Clubhouse

  • Wanted: SMC Partnership Director

    goldenashby
    8 Apr 2014 | 2:02 pm
    Job Description: Social Media Club is looking for a smart, passionate and driven Partnerships Director. The Partnerships Director is a crucial component in our growth plans for 2014 and beyond. This position involves developing comprehensive and sustainable plans to create increased revenue opportunities and member benefits through the identification of new partnerships and sponsorships. This person will quickly build a deep understanding of the value and expertise that SMC brings to all stakeholders and use this insight to initiate partnerships and sponsorships with target companies that can…
  • The Tweet Heard Round the World: Oscars Embrace the Second Screen

    mak8710
    7 Mar 2014 | 6:07 am
      read more
  • How to Write a White Paper That Gets Noticed (and Acted Upon)

    jyeager_blog
    4 Mar 2014 | 8:56 am
    For the past few years, I’ve been working hard to increase my writing skills.  It started when I got more into blogging/social media and increased as I took on freelance writing assignments.  It increased even more when I started teaching a college class designed to help the students write college level papers. read more
  • The Value of Social Media to Business

    lrcoleman3
    3 Mar 2014 | 1:05 pm
    As practitioners of social media, one can forget that many are not aware of its value, especially in business. Social media to some professionals is something that their teenage daughter/son wastes time on. This type of thought process may result from a lack of understanding of social media as a tool to reach strategic business goals. Businesses, some may say, value on a few things such as ROI, customers, market research, and marketing to generate revenue. I hope the points listed below will assist you in building a case to communicate the value of social media to business. read more
  • Why I Stopped Saying Engagement

    melissa.dewitte
    27 Feb 2014 | 7:12 am
    Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed to stop using the term (and its derivatives like engage and engaging) all together. read more
 
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    Social Networking :: Robin Good's Latest News

  • How To Change The World With Your Social Likes

    Robin Good
    22 Apr 2014 | 7:00 am
    Today we can change the world every time we put our hand in our pocket reaching for money. Photo credit: Social media concept by Shutterstock If we carefully select who we give this money too, we can have a tangible effect on which companies do better, improve their reputation and those which are going to have a hard time doing it. But while in the real, physical world, those who have embraced this world-changing attitude, have had no problems in implementing it, few have realized that also in the online social sphere, we can personally boost and help tangibly those who we deem valuable of…
  • Top Internet Marketing Trends For 2011: The Best Strategies To Follow

    Robin Good
    3 Mar 2011 | 6:25 am
    What are the key emerging internet marketing trends? Which are the new marketing factors to take into greater consideration in the near future? Photo credit: Absolut Vision, mashed-up by Robin Good In this realm, some of the most frequently asked questions I receive in my inbox include: "Hey Robin, should I invest extra energies on Facebook and Twitter? What's the future of link building strategies? Who do I go to for SEO work? And when it comes to communication formats, styles and approaches, what are the solutions that will work next?" Based on what I see, read, and believe, I have put…
  • Digital Media Trends: The Future Guide To The Best Predictions For 2011

    Robin Good
    3 Feb 2011 | 9:30 am
    What are the key new media, communication and social technology trends that are going to affect you the most during 2011? Photo credit: Ruben Sarkisyan In the coming weeks, me and the MasterNewMedia editorial team, will devote a large amount of resources and time to identify, collect, and organize the most interesting, relevant and insightful media and technology predictions for 2011, in a series of future guides dedicated each one to a specific topic. In this first Future Guide to the Best Predictions for 2011, I have personally spent some time to pick what I have found to be some of the…
  • Peer-To-Peer And Open Systems: The Best 2010 Articles And Reports From MasterNewMedia

    Robin Good
    27 Jan 2011 | 6:48 am
    Is the age of openness and peer-to-peer collaboration really coming? How does a system work when it is based on cooperation and collaborative approaches rather than on competition and predatory practices? Photo credit: Ints Vikmanis What are P2P and open infrastructures? Can open knowledge and peer production subvert the economic system of physical production? How do open business models compare with the traditional economic system based on intellectual property and copyright? As you can learn inside this special digest dedicated to P2P and open infrastructures, what we are seeing today is…
  • Online Learning, Teaching And Education: The Best 2010 Articles And Reports From MasterNewMedia

    Robin Good
    25 Jan 2011 | 7:23 am
    The large adoption of communication and collaboration technologies, alongside the intelligent use and adoption of these tools by a new emergent class of educators, have opened up new horizons for the world of education and learning, by empowering students to be again explorers and active collaborative seekers of their know-how, and by extending the teacher role into one of a guide, coach and supporter rather than the one of the ultimate holder of truth. Photo credit: Victor Habbick This is why, in our view, the future of education is all about studying, understanding and embracing these new…
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    Creativity and Ideas Are My Fuel

  • Fighting the Ghosts of Fear

    contact@deanhunt.com (Dean Hunt)
    7 Apr 2014 | 8:05 am
    Have you ever heard the phrase “Fear stands for False Evidence Appearing Real”? I am a big believer that fear is the fastest way to success: VIDEO PROOF So you can imagine my delight when I stumbled across this awesome inforgraphic from my friends at “A winning personality”: NOTE: Click this image to view in [...]
  • Are you a finder, minder, or grinder

    contact@deanhunt.com (Dean Hunt)
    13 Jun 2013 | 7:57 am
    Are you a finder, minder or grinder?   I was once told that in the business world, there are three main types of roles: finders, minders and grinders. I feel this best applies to service-based businesses, but it still begs the question: Which one are you? Here is my brief overview of the three types: [...]
  • Why It Is a BAD Idea to Try

    contact@deanhunt.com (Dean Hunt)
    10 Jun 2013 | 11:32 am
    Here is a true short story to explain what I mean by “trying is a bad idea“… About a year ago I got in touch with a contact who I was looking to do some business with… I sent him a message that said: “Let’s try and chat tomorrow at 2ish” His response was very [...]
  • Reality is Negotiable

    contact@deanhunt.com (Dean Hunt)
    5 Mar 2013 | 6:39 am
    There is a little business book called The 4-hour Work Week… you may have heard of it. One of the key points from that book is that “Reality is negotiable“… the examples used in the book were things like: “how to convince your boss to let you work from home half the week” etc… I [...]
  • The Most Dramatic Commercial Ever?

    contact@deanhunt.com (Dean Hunt)
    24 Jan 2013 | 11:43 am
    Is this the most dramatic tv commercial ever? I love this ad for so many reasons. Leave your comments and thoughts below.
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    The Buzz Bin

  • The Current State of the Lime-Life

    Jill Haapaniemi
    23 Apr 2014 | 6:23 am
    Unless you’ve been living under a rock, you’ve probably caught wind of the current lime shortage. The last few times I’ve sat down at a bar to have a cocktail, I’ve a) heard people complain about lemons in their drink; b) cursed the acidic juice in my hangnail while squeezing the puniest, poorest excuse of a lime wedge; or c) simply received no lime at all. I’ve even seen chefs tweeting their frustration about inflated lime prices. Just one year ago, a 40-pound box of limes cost a mere $25 bucks. Today, the going rate is a $100 – insane! Satiric publications like Slate have…
  • Valuable Content Influences B2B Decision-Making… So Give ‘Em What They Want

    Amy Epstein
    22 Apr 2014 | 4:39 am
    Late last month, the CMO Council, in partnership with NetLine Corporation, released a survey highlighting research conducted to understand the online content sourcing and sharing behaviors of B2B purchasers worldwide. The study found that content garnered from trusted sources is crucial to the discovery, qualification and selection of partners and vendors. In fact, a vast majority of business buyers—to the tune of 88 percent—believe that online content plays a significant role in vendor selection. From keeping them current on new technologies to providing strategic insights that shape…
  • Pins, Tweets, and the Law

    Dave Folkens
    20 Apr 2014 | 7:40 pm
    While a slew of social media channels have existed for years, many brands still consistently struggle with the balance of effective engagement and traditional push strategies. One popular option for many are sponsored contests and promotions as they allow some level of “control” on platforms that really remain a wild west environment for brands as consumers can easily create a discussion in a very public manner. However, the control offered by promotions that felt like a safer bet for brands changed recently with the first public warning (in the form of a Closing Letter) of a brand by the…
  • 7 Tips for the Perfect Byline

    Rosalie Morton
    18 Apr 2014 | 4:00 am
    As online media and traditional journalism roles continue to evolve, the byline has emerged as one of the most effective ways to share a company’s message – particularly in the B2B technology sphere. Technology writers are inundated with pitches every day, and their newsrooms are often understaffed. Rather than spending extra time pitching, following up, arranging interviews and writing media briefs – only to end up at the bottom of their never-ending pile of story ideas – take the bull by the horns! Pitch and write a byline. Here are seven tips to ensure your byline makes the top of…
  • 3 Content Killers to Avoid

    April Sciacchitano
    17 Apr 2014 | 9:14 am
    At some point it happens to everyone. You’re developing content and more content and it hits you – is anyone even listening? Constantly developing new content can sometimes feel as if you’re running in circles. Don’t let your content collapse from exhaustion! Instead plan and develop content that stands out and keeps your audience interested by avoiding these three content killing approaches: Strategerization. Strategies don’t have to happen in sequence. If you go through objectives, messages, audiences, strategies and tactics in that order, you will have sucked up all the fun. …
 
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    Greg Verdino's Marketing Blog

  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Digital Future of Healthcare

    Greg Verdino
    31 Mar 2014 | 6:29 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 15 Views of the Digital Future

    Greg Verdino
    12 Mar 2014 | 2:40 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    SocialFish

  • How To Craft A Better Brand Story

    Amanda Kaiser
    22 Apr 2014 | 5:00 am
    Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Too often we get caught up in communicating the tangible features and benefits: Sign up for the weekly newsletter showcasing what is new in the industry Respond to this benchmarking survey and get the results for free Attend the conference and see a famous person keynote Join and meet others in the profession Features and benefits do not generate that spark needed to interest a prospective member.
  • Adapt Your Website to a Mobile World

    Maddie Grant
    21 Apr 2014 | 5:00 am
    Nice deck by Tom Jelen, Director of Online Communications at ASHA. Pretty self-explanatory, and contains a good explanation of the difference between responsive and adaptive design. Adapting Your Website to a Mobile World from Tom Jelen ————- (photo credit) Related PostsCommunity Management FundamentalsBREAKING: LinkedIn is Shutting off the Jobs Tab for Groups[Cool Infographic Friday] Big Data Big ProfitsAwesome Nonprofit Social Media Decks from #14NTCHow to Lead Your Way to a Social OrganizationMobile – from Strategy to Implementation
  • Free Comic Book Day – May 3

    Maddie Grant
    18 Apr 2014 | 5:00 am
    Free Comic Book Day is Saturday May 3rd, 2014   The biggest event in the comic book industry, Free Comic Book Day (FCBD), is taking place on Saturday May 3rd, at participating comic book specialty shops across the U.S., Canada, and worldwide! 2014 marks the biggest FCBD event yet with 60 free comics for new and devoted comics fans to discover, while also exploring what other treasures their local comic shop has to offer. Celebrating its thirteenth year, FCBD has been an industry-wide success in promoting the reading of comics and is one of the reasons behind the comic industry’s recent…
  • An invisible economy in Latin America and the Caribbean?

    Maddie Grant
    17 Apr 2014 | 5:00 am
    This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy. I plan to write more about this later, but take a look first. ————- The overnight expansion of Nigeria’s GDP by 89% on Sunday April 6th would be the most dramatic economic improvement in history by any measure, except that it was merely a statistic update of the base year from 1990 to 2010, as explained by The Economist. However, the nature of this statistical adjustment comes with a one-off opportunity to visualize the…
  • Mobile – from Strategy to Implementation

    Maddie Grant
    16 Apr 2014 | 5:00 am
    I have been meaning to share this deck from Amy Hissrich, Director, Knowledge Initiatives at ASAE, after she presented this session at an ASAE conference. She kindly agreed to send me some notes to accompany it. Enjoy! Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. After speaking on mobile, social, and web related topics for years, I still firmly believe that mobile should be considered in context with the organization’s…
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    Christopher S. Penn

  • What’s a strawberry tower and how do you make one?

    Christopher S Penn
    23 Apr 2014 | 3:04 am
    It’s funny. I write about marketing, social media, business strategy, and productivity a ton. But make one mention of a strawberry tower and the Interwebs light up like a Christmas tree with people wanting to know more. Message received, my friends. Let’s dig into this fun construction project. First, what is a strawberry tower? Simply put, it’s a vertical strawberry garden. Unlike other strawberry planters, this one’s a DIY project that you make at home with a power drill and some piping. Strawberry towers are useful for keeping strawberry plants off the ground. This…
  • Concurrently process for maximum productivity

    Christopher S Penn
    22 Apr 2014 | 3:15 am
    I woke up with a to-do list over the weekend that looked something like this. Make yogurt Do laundry Build strawberry tower Make coffee Do dishes If I put the time each task required on it, it’d basically be a full day’s work. Make yogurt: 12 hours Do laundry: 2 hours Build strawberry tower: 2 hours Make coffee: 10 minutes Do dishes: 1 hour Yet all of it was effectively done in 2 1/2 hours. Why? Concurrent processing, parallel processing. Making yogurt realistically takes about 10 minutes to boil milk, cool it, add a starter, and dump in a low-heat warmer for 12 hours. Laundry…
  • The secret to learning how to do anything

    Christopher S Penn
    18 Apr 2014 | 3:40 am
    One of the things I hear people say most often is, “I want to learn how to do X”, whether X is learning how to code, how to cook, how to be a better marketer, and this statement is almost immediately followed by the sentence, “but I don’t know how to get started”. You can, of course, start by taking any number of academic courses, reading books, talking to experts who have the knowledge that you need, and for many people this approach to learning works very well. However, many people feel a certain difficulty in remaining motivated once the course has ended. They…
  • How to determine what content marketing should be visual

    Christopher S Penn
    17 Apr 2014 | 4:13 am
    One of the topics I was asked about recently by Vocus was about the influence of visual content. I wanted to add some color to my original remarks, which you can find here. Visual content is the fancypants new term for what we used to call rich media, and it’s in fact a subset of rich media. Visual content is anything that is visual – but not text – in nature, from infographics to YouTube videos to Pinterest pins. One of the key questions marketers are asking is what content should be made visual. It’s important to understand that not everything has to be visual. Not…
  • 6 principles of influence in content marketing

    Christopher S Penn
    16 Apr 2014 | 3:22 am
    Ask any Internet marketing expert what makes a digital marketing campaign more likely to be successful, and you’re liable to hear a common refrain: valuable content. Content is king. Create relevant content for people that they want. While all these answers are true, they’re incomplete. They don’t provide you with a more comprehensive view of content marketing from the perspective of getting your audience to do what you want them to do, which is the very definition of influence and the measure of your influence over your audience. In 1999, Dr. Robert Cialdini
 
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    Socialmedia.biz

  • How to make the most of LinkedIn

    Chris Abraham
    21 Apr 2014 | 5:01 am
    Why LinkedIn deserves a second look by social marketers Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Socialmedia.biz. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook,…
  • 7 key tips on making sales via social media

    MediaShower
    14 Apr 2014 | 5:07 am
    Social media can become the foundation of your business’s sales strategy. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Social media sites are platforms for celebrity gossip, political posturing, teenage socializing – and big business. Many professionals have found that a few insider tricks and tips have turned social media into the dominant lead and conversion generator in their entire marketing strategy. But these methods aren’t reserved exclusively for…
  • Build a video SEO strategy for your brand

    Guest
    10 Apr 2014 | 5:01 am
    Defining and executing a goal-driven strategy This article originally appeared at Moz and is republished with permission. Guest post by Phil Nottingham Video expert, Distilled The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both…
  • How to engage bloggers down the long tail

    Chris Abraham
    7 Apr 2014 | 11:55 am
    Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch…
  • How to use a blog to personalize your brand

    MediaShower
    7 Apr 2014 | 5:01 am
    Or, how to make a large entity more relatable for the public Target audience: Marketing professionals, business bloggers, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Erin Steiner In the past decade, blogs have gone from personal diary sites to must-have social media tools for people of every professional stripe. They’re how big companies, celebrities and even political figures help make themselves relatable, share information and connect with their audiences and markets. Today, as you surf through the blogosphere, it often looks more…
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    Gigaom

  • 4 AXYZ’s 3D printed wood launches on Indiegogo

    Signe Brewster
    23 Apr 2014 | 4:43 pm
    4 AXYZ, which plans to use additive manufacturing to make relatively affordable custom furniture and accessories out of high-quality wood, launched a campaign on Indiegogo today. 4 AXYZ hopes to raise $1 million to go toward research and development and the purchase of a $1.5 million machine it needs to begin making furniture. Backers can choose between items like photo frames and dining sets, but 4 AXYZ also plans to eventually offer electronics-studded furniture that would bring increased connectivity to households.
  • Felix Salmon is leaving Reuters for the Fusion network because the future of media is “post text”

    Mathew Ingram
    23 Apr 2014 | 4:13 pm
    There’s been a lot of movement in media circles of late — what with writers like Ezra Klein, Nate Silver and Jessica Lessin leaving traditional journalism jobs to launch their own standalone news outlets — so it didn’t come as much of a surprise that Reuters financial blogger Felix Salmon might decide to part ways with the media giant. But where he chose to go did come as kind of a shock: he said Wednesday that he is joining the Fusion cable channel, a joint venture between ABC and Univision that is aimed at the millennial market. At 42, Salmon is hardly a millennial,…
  • Could the Comcast-Time Warner merger actually be a good thing for online TV?

    Janko Roettgers
    23 Apr 2014 | 3:56 pm
    This week’s news that Dish aims to launch its online TV service this summer highlighted an interesting factoid: In some cases, big media mergers actually do foster competition — as long as they come with a solid side of regulatory-imposed conditions, that is. Dish first announced its plans to launch an internet TV service in March, when the satellite operator struck a far-reaching licensing pact with Disney. Dish’s plan is to stream a smaller and less expensive package of live TV programming to subscribers unable or unwilling to sign up for a full satellite package. Bloomberg…
  • Look out, internet: the FCC’s latest “net neutrality” plan is hardly neutral

    Jeff John Roberts
    23 Apr 2014 | 3:10 pm
    All websites are equal, but some websites are more equal than others. That, in a nutshell, is the Federal Communications Commission’s latest response to a bombshell court decision in January that blew apart its rules on “net neutrality” — the principle that internet service providers can’t favor one type of web traffic over another when they connect consumers to the internet. According to the Wall Street Journal (sub req’d), the proposed rules the FCC will announce on Thursday will bar ISPs from discriminating against certain websites, but “allow…
  • IntraLinks buys DocTrackr for $10M to beef up document encryption and tracking

    Barb Darrow
    23 Apr 2014 | 2:54 pm
    In another sign that the file sharing and tracking world is still moving and shaking, IntraLinks is buying DocTrackr for about $10 million in cash, according to an SEC filing. In return, for that amount, and the assumption of some debt, IntraLinks gets the user-side file encryption and tracking capabilities that DocTrackr layers atop third-party products including  Box and Google’s Gmail. New York-based IntraLinks will integrate DocTrackrs’ digital rights management (DRM) and encryption capabilities into its own software, but CEO Ron Hovesepian said DocTrackr will continue to…
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    Marketing Land

  • “We’re Very Proud” Says Cook After Apple Posts Q2 Revenue Earnings Of $45.6 Billion

    Amy Gesenhues
    23 Apr 2014 | 2:17 pm
    Apple released its Q2 2014 earnings this afternoon, reporting $45.6 billion in quarterly revenue. According to the announcement, Apple’s Q2 revenue is up compared to last year’s second quarter revenue which totaled $43.6 billion.  The company claimed a net profit of $10.2 billion for... Please visit Marketing Land for the full article.
  • Marketing Day: Facebook Reaches 1B Mobile Users While Ad Business Continues To Grow

    Matt McGee
    23 Apr 2014 | 2:01 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue Facebook continued its expectation-beating winning... Please visit Marketing Land for the full article.
  • Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

    Martin Beck
    23 Apr 2014 | 1:55 pm
    Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported... Please visit Marketing Land for the full article.
  • BrightRoll & Ifbyphone Announce Analytics Product Upgrades

    Amy Gesenhues
    23 Apr 2014 | 12:31 pm
    Video advertising platform BrightRoll and voice-based automated marketing solution Ifbyphone both announced upgrades to their analytics offerings today. After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and... Please visit Marketing Land for the full article.
  • Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties

    Greg Finn
    23 Apr 2014 | 11:55 am
    It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday’s social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from... Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • Everything You Need to Know About Nurturing Influencer Relations

    Kristen Matthews
    23 Apr 2014 | 3:00 am
    Image via StuffParentsNeed.comYesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network. (Yes, to me they are ALL influencers.)To emphasize the value in personal communication with people your brand works with, I talked to Tiffany Merritt author of blog Stuff Parents Need. Tiffany is one of the bloggers who attended the…
  • 3 Things Marketers Can Learn From Teenagers

    Carrie Morgan
    22 Apr 2014 | 9:00 am
    Image via BigStockPhoto.comI came across an Inc. article by Abigail Tracy recently with a brilliant Seth Godin quote in it.When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. People care about themselves.Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.It’s about them, it’s not about the brand.“I love that. It’s completely, utterly the truth in one perfect little sound bite.I’m a single parent of two teens, and this…
  • An Innovative Approach to Outreach Marketing from a Quirky Brand

    Kristen Matthews
    22 Apr 2014 | 3:00 am
    An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.This brand has built a business on selling luggage that airline passengers never claimed. From formal wear to iPods, the store is huge and even equipped with a café.This place is a museum of unclaimed artifacts like bagpipes, Dutch wooden shoes, and African tribal artifacts (how do people just leave that at the airport, by the way!?) Unclaimed Baggage…
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    Jay Baer
    19 Apr 2014 | 3:00 am
    The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to  but once you have it you’ll have the Mother Lode of customer engagement capabilities.That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain, an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. They are perhaps best known as a provider of social sign-in, whereby…
  • How To Succeed With Visual Social Media Marketing

    Jay Baer
    18 Apr 2014 | 4:00 am
    Tweetable MomentsOur whole mantra is to celebrate our fans.savvybostonianTweet ThisVisual Marketing on All ScalesWe have an exciting show today featuring Ekaterina Walter and Jessica Gioglio, both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog). They join us this week to talk about their new book The Power of Visual Storytelling.The book, designed for businesses who want to stand out from the noise, focuses on the ways brands can tell their story in the changing media landscape.The skill set is shifting, says Jessica. A…
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    The Online Community Guide

  • Two Approaches To Improving Your Community's Registration Form

    Richard Millington
    22 Apr 2014 | 11:30 pm
    We can split conversion theory into two schools of thought. 1) Quick and light. 2) Slow and heavy. These two approaches are personified by two examples below. Quick and light Traditionally, the best registration forms look like this: This is great for three reasons: 1) It tells you how long it will take "only 30 seconds!".  2) It only asks for the essential information (birthday is relevant due to student focus).  3) It lets you slide to join (not confirm via e-mail).  There is no confusion here. It's quick and simple.  Watch Jack Wallington's talk…
  • Stop Buzzfeeding Your Community

    Richard Millington
    21 Apr 2014 | 11:30 pm
    We advise our clients not to begin Buzzfeeding their community.  Yes, you can create more content like Buzzfeed. You can create more top 10 27 lists, more shocking headlines, more What Games of Thrones Character Are You? quizzes, and more photo round-ups of topical events. This will attract a lot of people to visit. Some will participate.  But can you imagine these discussions leading to a real sense of community? Can you imagine real value exchange taking place here? Can you imagine people resolving their problems here?  I doubt it. The community becomes a place…
  • How Technology Helps And Hurts Communities

    Richard Millington
    20 Apr 2014 | 11:30 pm
    Technology both helps and hinders community. It helps in the following ways: 1) Accessibility. Technology allows everyone in the world to participate. You don't have to be in the same room. You don't have to wait for a pause in the discussion to participate. You don't have to be extroverted to jump in. You can join in the specific discussions you like. You can ask the difficult questions you couldn't ask in person.  2) Longevity. Community activities are (usually) stored indefinitely. They create a body of knowledge. They create a sum of previous stories and shared…
  • Showing Pictures Of Members Does Not Increase Conversion Rates

    Richard Millington
    17 Apr 2014 | 11:30 pm
    Lots of communities include a box like this: Unless you know who these members are, I don't think a box like this helps. In fact, less than half of the pictures are identifiable as real people.  You can safely remove these boxes. They take up space and add nothing to the community. Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up.  If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it.  Far better to use this space to showcase just one member,…
  • Two Clever Post-Event Discussions

    Richard Millington
    16 Apr 2014 | 11:30 pm
    "Who did you meet?" "Who impressed you?" These are two very clever post-event questions.  They encourage members to think about who they met at their community and establish online connections. Those mentioned usually add/follow each other in the community.  They also allow members to praise one another. Everyone is going to read the discussion to see if they were mentioned. Everyone wants to participate in the discussion to build connections.  Even without events, you can adapt the discussions to: "Who in the community have you met in person?"…
 
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    Daily Blog Tips

  • How to Make the Most of Your Blogging Time (However Limited it Is)

    Ali Luke
    22 Apr 2014 | 9:35 am
    Some bloggers worry that, to succeed, they need 40+ hours per week to spend on their blog. Thankfully, that’s not true. Most bloggers start out with a day job, or school work, or young kids to care for. Some bloggers end up adding responsibilities along the way — perhaps getting married, having a baby, or caring for elderly relatives. The good news is that you can still succeed. In fact, you may find yourself doing better than someone who has all day, every day, to obsess about their blog. However much or little time you have, here’s what you need to do. How to Get More From Your…
  • Is it Time for a Blogging Break? Here’s How to Take One

    Ali Luke
    21 Apr 2014 | 6:23 am
    In every blogger’s life, there’ll be times when blogging is harder than usual. You might be tempted to keep going; after all, you know it’s important to keep up a steady stream of content, and you might be worried that you’ll lose your hard-earned readers if you stop posting for a while. The problem is, struggling on could mean that you put out lower-quality content than usual – damaging your blog and your reputation. There’s no blogging law that says you can’t take a break … and sometimes the best thing to do is to step away from your blog for a few weeks or even months.
  • Does Your Blog Need a Refresh? Seven Ideas to Try This Spring

    Ali Luke
    19 Apr 2014 | 7:36 am
    If you’re in the Northern hemisphere, it’s spring right now. Here in the UK, the sun has been shining almost all week — which feels like a wonderful change from a long, grey, rainy winter! Spring (and particularly Easter) is a great time to celebrate new or renewed life. And maybe your blog could do with getting in on the action there. If you’ve been blogging for a while, it’s easy for things to get a little stale. Here are a few ways to kick off a refresh: #1: Get Outside with a Notebook I do some of my best thinking when I’m not at the computer … and you might find the…
  • Writing Clinic #6: Denise Hisey’s Post

    Ali Luke
    18 Apr 2014 | 10:00 am
    Welcome back to Writing Clinic! This is the last review I’ll be doing: next week I’ll sum up some of the key points that have come up during the clinic. Many thanks to all those who submitted posts, and sorry if you submitted one that I didn’t get a chance to review. Today’s post is by Denise Hisey. She sent me an unpublished draft, and it’s not too long, so I’m going to share the whole thing with you here. Her blog is inspired2ignite, with the tagline “Moving From Surviving to Thriving”.   Anger with a D is Danger. That’s the kind of anger I had. Anger used to be my…
  • Invest in a SSD When You Can

    Daniel Scocco
    15 Apr 2014 | 9:13 pm
    Some weeks ago I wrote a post mentioning two things I believe are worth investing in for your office or home office: a big monitor and a good chair. Now I have a third item to add to that list: a SSD. SSD stands for Solid-state drive. It’s basically a hard-drive with no moving mechanical parts. It uses integrated circuits to store data, much like a USB flash drive. Last week my main hard-drive started to fail, and that’s when I started looking for a substitute. Initially I was considering a standard 500GB disk, but I figured two things: 1. I never use even half of the capacity of…
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    Louis Gray

  • Why Nest Protect Reporting an Emergency Filled Me With Comfort

    15 Apr 2014 | 3:40 pm
    /via https://twitter.com/louisgray/status/456120763343327232This morning, my Nexus 5 chirped with a notification I hadn't seen before. While I was at the office, my Nest application was telling me, in no uncertain terms, that there was an Emergency in the kitchen at home. There was smoke, and the alarm from our Nest Protect smoke alarm was sounding. I called home quickly, and my wife told me, embarrassed, there was simply a small issue with the microwave, and all was fine.While getting alerted to something you can't immediately do something about is no doubt unsettling, it's also…
  • Automatic Takes On My Driving Data, Says Slow Down

    14 Apr 2014 | 11:10 am
    Data makes you smarter, and can make you improve your behavior. The more we learn about how what we consume impacts our bodies, how exercise can help you lose weight, and how smart energy use can reduce costs and be helpful for the environment, improves all our life decisions.I've been a staunch Fitbit fanatic for about two years now, quickly brought Nest and Sunrun into my home to reduce our energy demands, and am now sporting a new device in my car that tracks my speed and acceleration, to help me save money on gas and be more efficient overall. The app's name is Automatic - which I first…
  • What's The Approved and Accepted Way to Make Money?

    2 Apr 2014 | 11:40 am
    There's been a lot of talk about money lately here in the Valley, it seems.Whether it's a product of the exceptional $19 billion acquisition of WhatsApp by Facebook, Google's $3.2 billion Nest buy, the IPOs of Twitter and Facebook, sky-high valuations of private companies, or a real and growing gap between the 1% and the rest, discussion of venture funding rounds and money often appears to be as big a conversation point as the products and innovation that's made this place unique.As my colleague +Scott Knaster often notes in his blog "Witless to History", he and I are good examples…
  • We've Gone Solar. The Data Already Shows Green Benefits.

    24 Mar 2014 | 11:15 pm
    The costs of home ownership extend well beyond the mortgage and annual rites of property tax. Since buying our home in 2010, I've often mildly complained about getting "Benjamin Franklin'd to death" with all the underpinning recurring costs - from water to garbage to energy utilities - and that's not even addressing the repairs you can't just pass off to a willing landlord.Long on our whimsical 'to do' list has been to consider going solar. We've always known it was good for the environment, to create our own energy and give it back to the power grid, but after months and months of getting…
  • If You Took a Photo, You're Sharing it, Right?

    11 Feb 2014 | 4:30 pm
    Back in the olden days, or at least to the 1980s, proud parents would take photos of their family, have the film developed at a photo lab, and then take the hard copies of these photos home. Some of the photos would be placed in keepsake books. Others would be framed. But you pretty much had to be in the same physical location as the person holding the photo. They brought the photos to you, and you looked at them, lovingly, or at least passively, for a moment, before handing them back or to the next relative down the line.Entire histories of lives come and gone are frozen in these physical…
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    Gates And Railings

  • Washington State Kitchen and Bath Sponsors Benefit Concert and Auction for Victims of Oso Landslide and Seattle Helicopter Crash on April 16th

    admin
    22 Apr 2014 | 9:24 pm
    Seattle, WA (PRWEB) April 15, 2014 Washington State Kitchen and Baths General Manger, Erin Belmore, invites the public to attend an open auction and concert for victims of the tragic Oso landslide and the helicopter crash that occurred near the Space Needle in downtown Seattle in March. All donations will directly benefit the Red Cross of Snohomish County, the Northwest Burn Foundation, and Richard Newman. The event begins with a silent auction at 6pm; appetizers are being graciously donated by Maggianos cash bar. The band, Rock IT Science, featuring Roger Fisher (formerly of…
  • Port of Kalama Commission Approves Lease Agreement with NW Innovation Works

    admin
    20 Apr 2014 | 11:22 pm
    Kalama, Washington (PRWEB) April 10, 2014 The Port of Kalama commission voted to approve a lease agreement with NW Innovation Works to build and operate a manufacturing plant on port property that would produce methanol from natural gas after receiving environmental and regulatory approvals. The lease agreement calls for a two year contingency period allowing the Port and NW Innovation Works to conduct in depth analysis of environmental, safety and feasibility issues. After all contingencies have been satisfied, a 30 year lease for construction and operations would commence. This…
  • Solar Mounting System Product Enhancements Continue at Schletter

    admin
    17 Apr 2014 | 3:24 am
    Shelby, North Carolina (PRWEB) April 09, 2014 Schletter
  • Five Reasons Erdogans Re-Election Could Help Turkey Reach New Heights

    admin
    15 Apr 2014 | 5:23 am
    Florida (PRWEB) April 08, 2014 Continuity is important for helping Turkey to move beyond its status as a mature emerging market, said Julian Walker, director at Spot Blue International Property. Erdogan, who first became prime minister in 2003, and his party can now persist with schemes aimed at attracting foreign investment and advancing the country on the international economic stage. To highlight this, below are five keys areas where Erdogans focus can continue to make a difference to Turkey. Erdogan and his AK Party are committed to driving key infrastructure projects in and…
  • Denver Condemnation Attorney Appointed to Represent Colorado in National Network of Eminent Domain Lawyers

    admin
    11 Apr 2014 | 9:24 am
    Denver, Colorado (PRWEB) April 04, 2014 Jack Sperber, Esq., a partner in the Denver office of Faegre Baker Daniels, has been selected as the Colorado representative of the Owners Counsel of America, a nationwide network of eminent domain attorneys dedicated to representing property owners in condemnation proceedings and property valuation litigation. Mr. Sperber succeeds his partner, Leslie Fields, Esq., who has been named as an Emeritus Member of the association. I am extremely honored to be elected as the Colorado representative of Owners Counsel. Its members are recognized nationally…
 
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    Firebelly Marketing

  • Content Performance, Social Data, Being Social – A Roundup of Firebelly’s CEO, Duncan Alney

    Kristine Esser
    14 Apr 2014 | 10:40 am
    At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts: Subtweet: Trash Talk or Invaluable Customer Intelligence Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly
  • What is a Digital PR Strategist? (WTFS No. 1)

    Thomas Kennedy
    11 Apr 2014 | 4:24 am
    What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer. In this video, I make
  • Subtweets: Trash Talk or Invaluable Customer Intelligence

    Duncan Alney
    10 Apr 2014 | 8:59 am
    Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning
  • Design Thinking: Why Does It Even Matter?

    Kelli Bauman
    8 Apr 2014 | 10:25 am
    You’re probably wondering what design thinking is all about and what its role at Firebelly is… Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part of design, but design thinking goes deeper. When
  • INTRODUCING: The WTF’s

    Thomas Kennedy
    25 Mar 2014 | 8:40 am
        Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up
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    ConverStations: Small Business Improvements

  • Pulling the Thread Together

    Mike Sansone
    22 Apr 2014 | 12:56 am
    If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. Maybe you’re good at delegating or outsourcing, adept at balancing and managing your time. Whether the list is never done or you stay on top by picking just one, putting things together so they fit is a talent that often comes with experience. Some have learned that…
  • Preparing for the Thread

    Mike Sansone
    21 Apr 2014 | 4:24 am
    There may be a stitch or hemline holding different roles or departments of your business together. Sometimes, the stitch needs adjusting, depending on other variables. With a dress, variables may include the season, the type of event, the personality of the person wearing it, or the shoes that will be worn with the dress. With business projects, variables may include the season, the people working on project, the product the project is centered on, the customers targeted, the medium carrying the message. The variables need to be considered when putting a business project together – or…
  • Driver’s Ed (Thoughtography)

    Mike Sansone
    20 Apr 2014 | 3:35 am
      Our first experiences getting behind the wheel are pretty mechanical and methodical. As we learn, we improve. We begin to find a flow and think more clearly and creatively during the process. The same is true with many things as adults and in business. A continual learning, improving, flowing, and thinking. Photo on Flickr by Alex Proimos Driver’s Ed (Thoughtography) is a post from: ConverStations You just finished reading Driver's Ed (Thoughtography)! Consider leaving a comment!Follow SmallBizTracks on Twitter or Facebook or on Google+       Related…
  • Starting to Use WordPress (Video Lessons)

    Mike Sansone
    19 Apr 2014 | 8:46 am
    Many business owners are learning how to compose and publish on their own web site. If you are using WordPress on your site, here are some simple tutorials on how to create and publish a post onto your site. In many cases, the tips here are probably similar to the tool you’re using (if not WordPress). Another resource is the ConverStations Blog Posting Mantra (2014 update). Adding a Post Editing Posts and Pages Using the Visual Editor (WYSIWYG) The videos above are produced and made available by WPMUdev, a team of programmers, developers, and web support whom I rely upon heavily. As a…
  • L.I.F.T – A Small Business Boost (Saturday Clips)

    Mike Sansone
    19 Apr 2014 | 4:21 am
    Staying with the spirit of our L.I.F.T. theme, these clips help motivate and guide us towards Learning, Improving, Flowing, Thinking. Born to Learn – It’s in our nature from the beginning Can't see the video in your RSS reader or email? Click Here! Improvement is Always the Result of Change Can't see the video in your RSS reader or email? Click Here! Finding Flow – Just move (Katie’s Take on Finding Flow) Can't see the video in your RSS reader or email? Click Here! SCAMPER – A creative thinking technique Can't see the video in your RSS reader or email? Click…
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    RyanSpoon.com » Blog

  • Introducing WatchESPN for Amazon Fire TV

    Ryan Spoon
    2 Apr 2014 | 2:40 pm
    Today, Amazon released their new Fire TV – available immediately and priced at $99. As part of that announcement and release – WatchESPN has launched on the Fire TV, giving users access to ESPN’s suite of live programming and 1,000s of additional games & events exclusively available via ESPN3. Also noteworthy: WatchESPN is now available to Dish subscribers.
  • Introducing ESPN’s Tournament Challenge App

    Ryan Spoon
    17 Mar 2014 | 11:40 am
    Last night, the NCAA Basketball Tournament brackets were released… You can find your team among the field of 68 here. You can also follow your team – and make your bracket picks – with the new Tournament Challenge Application on iOS (iPhone + iPad), Android and Kindle. You can also dial **bracket from your mobile phone to download the app directly. Here is a video of the new Tournament Challenge App on iPhone (where it is currently #2 in all of iTunes): And remember, choose wisely:
  • 2013 in Review… A Few Great Tech Reads

    Ryan Spoon
    31 Dec 2013 | 7:30 am
    I am a sucker for year-end lists. I wanted to share a few great posts from ’13 – which is terribly far from complete… if you have other’s to share, please email or comment. In no order, whatsoever: - The 30 Best Pieces of Advice for Entrepreneurs in 2013 – FirstRound.com - 2013: The Year in Interactive Storytelling – NYTimes.com - Designing for Exponential Trends of 2014 – LearningbyShipping.com - The Year in Review – The Verge - The Most Popular Quartz Stories of 2013 – Qz.com - Top 11 Mobile Trends of 2013 – RWW.com - The 25 Most…
  • My 2013 Digital Habits

    Ryan Spoon
    30 Dec 2013 | 10:47 am
    It’s an annual geeky, blogging tradition: share those products and services that have made their way into your daily routines. It’s a simple reflection on those experiences that have become meaningful, those that have become less relevant, and those that others find interesting and useful. Mike Arrington used to publish an annual, very simple list of “Products I Cannot Live without”: 2009, 2008, 2007, 2006. And like many others, I did the same. It’s fun to revisit them and see which habits have stuck and, much more likely, what’s changed. So continuing the…
  • Facebook Extends Mobile Ad Units from Likes to Installs to Downloads to Purchases

    Ryan Spoon
    29 Dec 2013 | 5:53 am
    A couple weeks ago, I wrote about Facebook’s mobile “Install” ad units now driving movie downloads. Over the Christmas holiday, another format arrived: “Shop Now”. The unit itself is the same: a glossy, mid-stream ad that asks users to “Shop Now” (rather than “Install” or “Download”). Clicking the units keeps you inside the Facebook Application – which is a little confusing since it is an App Store icon and says “open in app”. The landing page is a gift store for iTunes gift cards – like other Facebook…
 
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    New Marketing and Interactive

  • MassTLC Welcomes Aericon as a Global Sponsor

    dean@deanwhitney.com (Dean Whitney)
    22 Apr 2014 | 1:54 pm
    The Massachusetts Technology Leadership Council (MassTLC), a leading technology association and premier network for technology executives, announced today that Aericon, a global  provider of advanced... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Best Mobile SEO Practices for Google Search

    dean@deanwhitney.com (Dean Whitney)
    21 Apr 2014 | 2:05 pm
    With more and more web browsing traffic happening on mobile devices like smart phones and tablets rather than on notebooks or desktop computers, Google has for a while now structured its mobile... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Google Cloud Platform Does More and Costs Less

    dean@deanwhitney.com (Dean Whitney)
    31 Mar 2014 | 2:35 pm
    Google Cloud Platform is an array of online services from Google that competes with Amazon Web Services. It’s clear now that Google is really serious about that competition. Less than a week ago,... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Ok, Vine is pretty darn cool

    dean@deanwhitney.com (Dean Whitney)
    28 Feb 2014 | 12:28 pm
    On January 24, 2013, Twitter launched a new application that allows you to shoot and share 6-second long looping videos. The simplicity of the design and easy functionality have made Vine a tough... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • You can’t just ask customers what they want and try to give that to them

    dean@deanwhitney.com (Dean Whitney)
    2 Feb 2014 | 2:08 pm
    Steve Jobs An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • Show 482 - Mike Sansone on Creating Successful Business Models

    Anna Farmery
    23 Apr 2014 | 3:03 am
    The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob. This week Anna Farmery speaks with Mike Sansone about how he supports business leaders and entrepreneurs to develop the right business model for profitable growth. A technique he uses as part of Small Business Tracks The canvas for Business Model generation. Here is a link to a YouTube video on how it works - and a link to a free model site. The why,…
  • The Secret to a Wonderful Life

    Anna Farmery
    18 Apr 2014 | 3:53 am
    Do you ever feel that life is a balance of wish and regret? I look around and wish that humans could learn to live in the present. After all that is all that we have.... Yet so many people spend their time wishing they were someone else, wishing they could buy something more, wishing they could be somewhere else.... Then there comes a time, often a significant life event, that we regret not being somewhere else, not helping someone more, not spending enough time on.... The truth is .....wish and regret are useless, wasted emotions. Life is here. Life is now. Yesterday's life has gone.
  • Why you should stop DOING social media

    Anna Farmery
    17 Apr 2014 | 5:34 am
    Social is everywhere. From your fitness gear, to interactive shopping, from in car gadgets to gaming....and everything in between. Social is no longer a 'thing', a 'tool'...it is embedded into life. It is no longer an add-on, no longer something you use...it is the way that we live. Social is not a topic to learn but a mindset to live by....(Tweet this) When I was 12 I had to move schools; I hated my new school. I felt a total misfit. I felt isolated and I didn't want to go to school. At my previous school, I had loved it. I had loads of friends, member of sports teams and was always…
  • How to Build a Career to Be Proud Of!

    Anna Farmery
    16 Apr 2014 | 1:32 am
    You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away.... So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know.... And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time! When you are tempted to cut corners....STOP! Take a minute and ask why are you having to cut corners? Ask...(Tweet this) If too much to do,…
  • 4 Ways to Turn Problems into Profit

    Anna Farmery
    15 Apr 2014 | 3:25 am
    Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy. That is one way of looking at problems however I prefer a different way.... Why? Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business. So....I prefer to see problems as opportunities for no other reason that this...THEY ARE! Problem 1 - the customer has a problem with your product, service, quality etc These are the best kind of problems because these are a TRUE…
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    Polygraph Media Blog

  • Twitter and Gnip - A match made in data heaven

    Chris Treadaway
    17 Apr 2014 | 8:55 pm
    Last week, Twitter announced the acquisition of Gnip in what will certainly amount to be a key milestone in the evolution of social media. 2008-2010 Young social media managers emerge at brands to help them navigate new social media tools. 2011-2013 Social media turns increasingly from an earned/owned media channel to a paid media channel. 2014-2016 Old skills become obsolete. Brands, who are now spending a lot of money on the now-mature social media channel, need to optimize their spend. Young social media managers are replaced by data-oriented internet marketers. If you believe this…
  • Polygraph Moroch Partnership -- Actionable Social Data for Brands

    Chris Treadaway
    4 Nov 2013 | 10:58 am
    Today, we're happy to announce our partnership with Moroch to bring actionable social data to brands. Over the last year to 18 months, we've talked with a lot of consumer brands about how they can harness Facebook data to better react to customer feedback, make data-driven decisions, and significantly improve the efficiency of media buys. Most companies know that the data is rich and prime for investigation, but they don't know how to get started. That's where we come in. We bring hard data to help inform decisions that are often made today by feel or by subjective…
  • Augmenting Opinion with Data

    Chris Treadaway
    17 Oct 2013 | 9:56 am
    For those of us who are more left-brained thinkers, it's a pretty exciting time right now in 2013. Silos to data have been broken down in many instances... and there are a plethora of data sources available for fee or for free that can be tied together. Data visualization tools have progressed well beyond the visual and data processing constraints of Microsoft Excel. Business people can make things happen in tools like Tableau or SiSense, and D3 is emerging for situations that benefit from significant customization and drilldown. And perhaps most importantly, the "data-driven"…
  • Data Proliferation and the rise of the Chief Data Officer

    Chris Treadaway
    8 May 2013 | 12:50 pm
    Quick update today -- the "data proliferation problem" is just a theme I've heard from a lot of conversations recently. A fellow "data" startup CEO mentioned to me the other day that he lamented just how hard it is to sell "data" and "data services" to people in brands and the enterprise.  Marketing departments have millions of dollars to spend on print advertising that they know does not work... but a modest $100,000 investment to help people understand their data opportunity requires significant explanation and is often met with blank stares.
  • SXSW Panel on OPD (Other Peoples' Data)

    Chris Treadaway
    5 Mar 2013 | 6:24 am
    SXSW Interactive2013 approaches... it's the the fifth year in a row I'm attending and the sixth in the last eight for me.  The event continues to thrive and is the one "must-attend" event of the year in my book. A few quick thoughts on the panel I was invited to join by Carter Rabasa of Twilio and Hung Truong of NewFoundry -- it's my first time speaking at SXSW.  I straddle marketing & technology professionally, and am speaking on the tech side in this session. Discussion will center on mashups and/or "OPD" -- other peoples' data.  To me, the…
 
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    NTEN

  • Mobility: We Cannot Afford Not to Take Advantage of It

    Steph
    22 Apr 2014 | 2:52 pm
    Tomas Wojciechowski Editor in Chief Technologie.ngo.pl Use of mobile technology is exponentially increasing around the world. Are the world's nonprofits keeping up? Explore ways nonprofits can build mobile technology into their mission-based work, and discover what the organizers of the Sektor 3.0 Conference in May are planning to do to get there. Mobile technology has revolutionized the means of communication. Today, nobody can afford not to use it. In particular, this applies to NGOs. This is why it is so important to be aware of opportunities associated with mobile technologies and…
  • Interview with NTEN's Content Manager: Steph Routh

    Joleen Ong
    22 Apr 2014 | 12:05 pm
    We're so excited to welcome our new Content Manager, Steph Routh, to the NTEN team! Steph will be managing and keeping the great online community content flowing, while doubling as one of Portland's most revered bike & transportation advocates outside the office. You may have also met her at the 14NTC, where she was working with the NTEN team behind the scenes. (see photo below).Check out this interview with Steph, follow her on Twitter @StephRouth, and drop her a message to introduce yourself!  1. How did you first become involved with the NTEN Community?  Good…
  • Going Mobile: The Importance of Mobile Apps for Nonprofits

    Steph
    22 Apr 2014 | 9:56 am
    Danny Boice Co-Founder & President Speek How can you utilize mobile apps to achieve maximum benefit? Learn the most common goals from the for-profit sector, and see how it translates to nonprofit organizations. When considering the development of a native mobile app for any of the app stores, you should start by contemplating what it is you really want to get out of it. In my experience, most for-profits are after some combination of three main goals: Direct revenue generation, user acquisition, and providing an additional feature to your users. Learn about how it applies to the nonprofit…
  • 2014 NTC Report: The Wins, The Fails, The Ideas for 2015

    Amy
    18 Apr 2014 | 11:18 am
    I can't believe that just one month ago we were wrapping up the 2014 Nonprofit Technology Conference in Washington, D.C. In the last month, NTEN staff have rested and recuperated (Jessica even traveled to China!), launched into planning and logistics for the inaugural Leading Change Summit (coming this September 3-6!), and debriefed a whole lot of the NTC. We also read through all of the NTC evaluations! Today, I have a full report back about what went well and what we want to improve, and even what we want to flat out discontinue.I apologize in advance for the length of this post. We didn't…
  • Volunteering in (Belated) Honor of National Volunteer Week!

    Joleen Ong
    18 Apr 2014 | 11:06 am
    On April 16, the NTEN team in Portland spent the afternoon volunteering at Schoolhouse Supplies, in belated honor of National Volunteer Week. Schoolhouse Supplies is a nonprofit based in northeast Portland that helps to serve classrooms in need by operating a volunteer-run Free Store for Teachers, which is stocked with donated supplies.Working with Schoolhouse Supplies’ Volunteer Coordinator, Sara Yellen, and Free Store Coordinator, Barb Burwell, we rolled up our sleeves, sorted through the boxes of donated supplies, and helped to tally it all up. For accountability purposes, Schoolhouse…
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    PsyBlog

  • A Better Way to Cope With Persistent Bad Memories

    Jeremy Dean
    23 Apr 2014 | 6:03 am
    New technique holds promise for those experiencing disturbing emotional flashbacks.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Possibility of Selectively Erasing Unwanted Memories Reconstructing the Past: How Recalling Memories Alters Them Childhood Amnesia: The Age at Which Our Earliest Memories Fade The Genetic Predisposition to Focus on the Negative Mind Pops: Memories That Come From Nowhere
  • 10 Ways To Be Happier at Work

    Jeremy Dean
    22 Apr 2014 | 6:33 am
    Take control, fight little hassles, get fair pay, receive feedback and more...→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Psychological Keys to Job Satisfaction 4 Life-Savouring Strategies: Which Ones Work Best? People Are Happier When They Do The Right Thing 10 Simple Habits Proven to Make You Happier 10 Easy Activities Science Has Proven Will Make You Happier Today
  • Autism Related to Lipid Levels During Pregnancy

    Jeremy Dean
    18 Apr 2014 | 6:30 am
    "Alarming" rise in autism has been blamed on environmental factors.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Autism Begins During Pregnancy Autism: Vital Link Found Between Vitamin D and Serotonin Production Probiotic Therapy Shows Promise for Treating Autism Autism: 10 Facts You Should Know Our Genes Respond Positively to The Right Kind of Happiness
  • 4 Ways Mindfulness Meditation Benefits So Many Conditions

    Jeremy Dean
    17 Apr 2014 | 6:20 am
    Four central components of how mindfulness meditation works.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Meditation Benefits: 10 Ways It Helps Your Mind Mindfulness Meditation: 8 Quick Exercises That Easily Fit into Your Day 4 Wonderful Ways Meditation Relieves Pain Meditation is an Effective Treatment for Depression, Anxiety and Pain Mindfulness at School Decreases Chance of Developing Depression
  • The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems

    Jeremy Dean
    16 Apr 2014 | 6:20 am
    Day-to-day living is one of the greatest challenges for those with Alzheimer's.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Family Problems In Childhood Affect Brain Development Autism: Vital Link Found Between Vitamin D and Serotonin Production Heavy Drinkers Lose Memory Faster With Age Memory Enhanced by a Simple Break After Reading 20 Wonderful Effects Exercise Has on the Mind
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    Media Culpa

  • How to find the gender of your Twitter followers

    kullin
    21 Apr 2014 | 3:36 am
    If your Twitter account is eligible for advertising, it also has an analytics section that allows you to see the gender of your followers. Just go to https://ads.twitter.com and Analytics > Followers and you will find information about your followers top interests, top locations and gender. Apparently 67% of my followers are male, 33% female. Related Posts:Amtrak doubles number of Twitter followers with Promoted…Spotify the second Swedish brand to reach 100,000 followers…100 Swedish brands now have more than 1,000 followers on…Top 10 Swedish brands on TwitterThe…
  • Using intentional typos in email marketing is a lame trick

    kullin
    5 Apr 2014 | 9:29 am
    Like most people, I get a lot of unsolicited emails in my inbox. This week I noticed an unusual trick from a conference organizer who was hoping to get noticed, a trick that is one of the least classy I’ve seen in a while. This sender intentionally wrote email invitations that included spelling errors, for which they sent a second email in which they apologized for the embarrasing typo. The first conference invitation included the word “joint” instead of joined. The apology came almost immediately after in an email titled “Terrible mistake”. Notice the…
  • Twitter suspends Zlatan Ibrahimovic parody account without notice

    kullin
    12 Mar 2014 | 9:54 am
    A parody Twitter account with about 90,000 followers was suspended yesterday without warning. The account @ZIbrahomovic has been entertaining Twitter users for almost two years with funny, but fake, quotes from Swedish football icon Zlatan Ibrahimovic. The account has been up front with the fact that it is not the real Zlatan, but that hasn’t stopped several Swedish news outlets from publishing it as real quotes. SVT, the Swedish public service tv channel, once published a fake quote that said: “If FIFA does not give me the Ballon d’Or I need to talk to Santa…
  • 10 things I learned from blogging for 10 years

    kullin
    17 Feb 2014 | 10:41 am
    Today is a very special day, today this blog turns 10 years. I can’t believe I have been blogging for a decade already. Back then in 2004 blogging had not yet become mainstream. This was the first Swedish PR blog and I have this blog to thank for a lot of things. So to celebrate a decade of blogging I decided to list 10 things that I have learned from blogging: 1. Bloggers are generous It didn’t take more than a few weeks of blogging before I realized that the blogosphere was populated with people who were willing to help you and share knowledge without demanding anything in…
  • 25 maps that show how Sweden is unique

    kullin
    24 Jan 2014 | 6:42 am
    Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as average as we would like to think. In many aspects, Sweden is the most progressive and extreme country in the world. Here are 25 maps that show Sweden being ranked number one or in the very top on various facts. Click on the maps for larger versions. 1. Milk consumption per capita Via Foodbeast…
 
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    Regular Geek

  • Geek Reading April 23, 2014

    Robert Diana
    23 Apr 2014 | 10:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. AT&T creates $500M joint venture for a Netflix-style TV service | GigaOm Structural Contingency (Part One) | Javalobby How to…
  • Geek Reading April 22, 2014

    Robert Diana
    22 Apr 2014 | 6:20 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Productive Developers are Smart and Lazy | Java Code Geeks “In The Real World” | Developsense Blog Clean…
  • Geek Reading April 21, 2014

    Robert Diana
    21 Apr 2014 | 5:45 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Twitter #DataGrants selections | Twitter Blogs Using jOOQ with Spring: CRUD | Java Code Geeks Free Speech | xkcd Optimizing Voron…
  • Geek Reading April 17, 2014

    Robert Diana
    17 Apr 2014 | 10:45 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Chrome Remote Desktop goes mobile | Google Chrome Blog Lens Blur in the new Google Camera app | Google Research Blog The Daily Six…
  • Geek Reading April 16, 2014

    Robert Diana
    16 Apr 2014 | 10:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Magic of Modularity | Javalobby The advantage of Scrum in evaluating “new stuff” | Javalobby Is the Search Space…
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    Random Thoughts in Marketing

  • Don't Litigate - INNOVATE!

    22 Apr 2014 | 8:59 am
    Today will mark an important decision by the US Supreme court. They will rule on whether or not Aereo can exist.  Aereo's business model (in the event you are not familiar with them) is to install a tiny HD TV capable antenna using Line of Site on your behalf.  Then, you are able to access your own personal antenna via the Internet (on the end device of your choice) to watch conventional broadcast TV channels.The incumbent broadcasters (who have not innovated at all) are scared that their entire business model is at stake, and so rather than innovate, they have chosen to litigate…
  • You're only as good as your customer service

    1 Apr 2014 | 12:02 pm
    I'm the type of person who likes to root for the underdog.  So when Samsung first came up with their answer  (Samsung Droid Charge) to Apple's Iphone, I was all over it.  That purchase was years ago, and represents the last time I will likely purchase a product from (or recommend to my family, friends and networks) a Samsung product.  It wasn't that the phone was horrible, but it did have more than one major bug for me.  I understand that products can have bugs, but that is why I expect support when I need it.When Samsung was unable to repair my phone (phone was only…
  • "Always On" is a game changer

    31 Mar 2014 | 8:10 am
    There have been two new products in the past 12 months that have me very excited for what's next.  First, the Motorola X, and most recently Ubi, the Ubiquitous computer.  Disclosure, I have not tried nor purchased either product. What has me so excited, is not even the actual products, but more importantly the introduction of devices that are always *listening*.  Siri might get all the press, but to use it, you need to physically interact with your Apple device. With the Motorola X, and the Ubi, you need only talk to the device, and it responds/replies accordingly.While I don't…
  • Smart-Watches - The Do's and Don'ts of Product Design

    29 Mar 2014 | 7:22 am
    I like being an early adopter, if for no other reason than to have new things to add to my junk drawer.  We all have a junk drawer, it's where bad technology goes to rot along with nail clippers, old keys and USB sticks.  So obviously, my appetite is wet for this next generation of devices - Wearables.If you don't want your product to end up in my junk drawer, here are three things you need to know;1) If you are making a Smart-Watch, DO KNOW that a Smart-Watch is a Watch first and foremost.  People treat watches as jewelry, and as such I do not want my Smart-Watch looking like…
  • Why Facebook bought Oculas Rift

    26 Mar 2014 | 8:06 am
    Mark Zuckerburg's Facebook just bought Oculas Rift (OR), a "next-gen" VR/gaming device.  Everyone is a buzz about how is it  a fit for Facebook?  Seems pretty straight forward to me.... Facebook Messenger via VR...Buy anything using an inflated stock price...Hardware envy....The next Iphone...ya these are the easy visions but I think The gift of Hindsight is 20-20, and if Zuck knew then what he knows now, he would have an 'eco-system' ...not unlike Apple's App store, or Google Play.  The nice thing about having over a billion users, is that there are sooooo many ways to…
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    Maggie McGary.com

  • Is Removing Blog Comments The New Black?

    Maggie McGary
    21 Apr 2014 | 12:44 pm
    Over the past few months, I’ve started noticing, if not a trend, a sort-of trend: blogs shutting down comments. While I’m sure there have been many other instances of this happening, the first I really noticed was Popular Science last September. The move was controversial and got them a ton of coverage in both the traditional media and blogosphere. Granted, I’m not a scientist, but the whole blog comment thing was about the first and only time I’ve read anything about Popular Science in...well, maybe forever. Their reasons for turning off comments seemed valid to me--too much spam and…
  • LinkedIn Cuts More Free Features

    Maggie McGary
    16 Apr 2014 | 10:08 am
    Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. Here are three features that are currently on the chopping block:Products & Services tab on company pagesI recently blogged about the fact that LinkedIn was going to be deleting the Products & Services tab on company pages as of April 14. As promised, that…
  • How to Showcase Online Community Wins for Membership Marketing

    Maggie McGary
    11 Apr 2014 | 10:00 am
    Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one:“Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is just 20 hours and most cases receive a first reply within 10 minutes.”How many associations that have online communities look at the collaboration that happens on those platforms in this way? Take ASAE, for example--every day, I see fellow association…
  • WTF Influence?

    Maggie McGary
    9 Apr 2014 | 5:28 am
    Am I the only one who’s wondering when the whole concept of “Influence” totally just jumped the rails? Not that I ever credited Influence platforms like Klout and/or Kred much to begin with...ok, I didn’t credit themAt all. But lately? The whole concept of influence just seems to have gone from iffy to just downright crazy.Take Klout. Their whole alleged point used to be that they were “the Standard for Online Influence.” Not that it meant anything at all, as it was easily game-able and a constantly moving target, but at least what the platform actually did sort of aligned with…
  • LinkedIn Products & Services Tab Disappearing April 14

    Maggie McGary
    28 Mar 2014 | 2:42 pm
    My eyes are bleeding from all the posts about Facebook’s drop in organic reach (yes, I know, I, too, am guilty about having written about it). People seem shocked that Facebook would do something as crass and uncaring as charging people to reach their audiences, when we’ve been getting that lunch for free until now. What I don’t get is why people are surprised--Facebook has never been interested in what’s best and easiest for users, and they never will be--they care about one thing, and that’s making billions of dollars. That’s the breaks when you’re counting on reaching your…
 
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    Social News Watch

  • New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

    Michio Hasai
    13 Apr 2014 | 11:31 pm
    By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything. Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more…
  • TIL It’s Illegal to Lie About Someone on Twitter

    Michio Hasai
    30 Mar 2014 | 5:44 am
    Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries. The video below by Buzzfeed set me straight. Granted, I wouldn’t use Buzzfeed as an authority on social media or the internet, let alone the law, but it seems legit and it’s not important enough to…
  • Tesla is Playing the Media Perfectly

    JD Rucker
    24 Mar 2014 | 12:28 am
    It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful. First and foremost, let’s make two things very clear: We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably…
  • Questions Rise About Chevrolet Commercial (that may not be a Chevrolet commercial)

    Scarlett Madison
    9 Mar 2014 | 2:04 pm
    There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again. The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection…
  • The Dos and Don’ts of Facebook Marketing

    JD Rucker
    12 Feb 2014 | 2:15 pm
    There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid. In this infographic by Vertical Response, they do a great job at breaking down some of the rules that can help to generate a successful social media presence on Facebook. It’s not all about the numbers, though they are important. As cliche as it sounds, the rules on Facebook really…
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    Connect - Digital Marketing Expertise from iCrossing

  • Topical Trust Flow: The most useful SEO metric to date?

    Modestos Siotos
    23 Apr 2014 | 6:58 am
    A couple of years ago Majestic SEO introduced their Flow metrics, Citation and Trust Flow which soon afterwards became the industry standards for evaluating a site’s authority and trust. Topical Trust Flow is the latest addition to Majestic’s flow metrics. It allows us to break down a site’s Trust Flow into categories based on the topics of all sites linking to it. In other words, it is a quick snapshot of a site’s topical relevance – one of the most important ranking factors in Google’s algorithm. With Majestic SEO claiming to have identified almost 1,000…
  • OK Google Now, make me some money

    Tobit Michael
    17 Apr 2014 | 10:24 am
    Google Now is a really exciting product, providing people with hyper personalised results without a search even taking place.  The immediate, pro-active information sent direct to consumers has seen traditional Google searches amongst its users drop significantly, as people wanting to know travel information, weather forecasts or directions has plummeted.  As the algorithm becomes more intelligent and the the number of people using it grows, traditional queries are likely to drop further as more information is supplied proactively. As we become more comfortable with wearable tech, this…
  • Why we are almost certainly living in a computer simulation

    Sean Philip
    17 Apr 2014 | 3:11 am
    ‘Have you ever had a dream that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?’ The Matrix turned 15 this year, and while it set a new standard for action film special effects and cinematography, it’s probably best remembered for its central themes. For the uninitiated, the film revolves around the premise that the world around us is an illusion, constructed hundreds of years in the future in order to prevent humans from realising the truth – that we’re being harvested as…
  • Google’s Universal Analytics: Issues with inflated data

    Nick Rhodes
    11 Apr 2014 | 3:46 am
    With Universal Analytics (UA) finally out of beta, adoption rates look poised to soar. Boasting cross-device tracking, custom metrics, dimension widening and the measurement protocol (among other features), UA generates more insights than Sherlock Holmes can shake his pipe at. As with any new product, however, there are a few teething problems. Recently a client approached us with an unusual problem: their visit data were behaving erratically, with historic values changing over the course of the day. After fruitlessly searching for issues with the tracking code, we found that manually…
  • 7 top tips for successful infographics

    Matt Carrington
    9 Apr 2014 | 3:20 am
    Infographics are all around us. Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication. When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. However, once you have all the data, have created a beautiful image, and have it all set to go, you’ll want to maximize its effectiveness, so here…
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    C R U C E S

  • Blackphone = mobile privacy

    Michael Myers
    21 Apr 2014 | 4:17 am
    A while ago, a friend of mine asked me to help him to create a phone that “lied”. At first I wasn’t exactly sure what he meant.  After we discussed it, I understood that he not only wanted his privacy protected while on a mobile device, he wanted to send the carriers et al, false ...
  • Get Chute!

    Michael Myers
    18 Apr 2014 | 6:34 am
    I recently had the good fortune to talk to Ed O’brien, part of the business development team at Chute. Chute is an amazing little company that utilizes user generated content (UGC) to promote brands. Their platform allows businesses to 1) discover, 2) engage and 3) secure permission to use the content and, 4) empower their ...
  • Apple’s CarPlay + Volvo

    Michael Myers
    17 Apr 2014 | 8:24 am
    Check it out!
  • EverythingMe (video)

    Michael Myers
    13 Apr 2014 | 4:16 am
    I wrote about something similar back in 2012. Looks like they’re getting there. Enjoy!
  • Benedict Evans on the issue of mobile discovery (video)

    Michael Myers
    11 Apr 2014 | 10:04 pm
    Great presentation by @benedictevans - with a weak Q&A session – on mobile’s current state.
 
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    Ben Werdmüller

  • Cyclists of the Bay Area: heed my call!

    21 Apr 2014 | 5:54 pm
    Cyclists of the Bay Area: heed my call! I grew up in Oxford: a city where everyone cycles. Its roads predate cars, often by a thousand years, so pedal power is a much more sensible way to get around. I say that because I want you to know that this doesn't come from a place of cycle-hatred. I love bikes much more than cars. Nonetheless, you people are crazy, and the following apparently needs to be said: The rules of the road apply to you. Really, they do. You have to stop at lights, signal on turns, and obey the general rules of the road that apply to all vehicles. Having a bicycle is not a…
  • IndieWebCamp NYC

    21 Apr 2014 | 5:13 pm
    IndieWebCamp NYC The very first IndieWebCamp in New York City. Location: The New York Times, 620 8th Ave, New York, NY 10018 Time: 2014-04-26 10:00 Ends: 2014-04-27 18:00 Rather than posting content on third-party silos of content, we should all own the content we're creating. Publish on your own domain, and syndicate out to silos. Join us at The New York Times building in New York City for two days of a BarCamp-style gathering of web creators building and sharing open web technologies to empower users to own their own identities & content, and advance the state of the indie web. Also see the…
  • Homebrew Website Club

    21 Apr 2014 | 9:31 am
    Homebrew Website Club Discuss progress; meet up; make new friends. Location: Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: April 23, 6pm Ends: April 23, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a…
  • The awesome, web-powered future of television

    18 Apr 2014 | 2:18 pm
    The awesome, web-powered future of television Note: I'm currently CTO at latakoo, an enterprise video company that heavily works with broadcast television. This post is my own opinion and nobody else at latakoo was involved in any way. Last month, Benedict Evans wrote a really interesting post about the future of television which you should read. This in turn points to another question, and perhaps a slightly subversive one: how do people actually want to watch 'TV' (or whatever we call it)? Hundreds of millions of normal people really do just come home, turn on the TV and watch whatever's on…
  • Turbulence reports

    13 Apr 2014 | 4:50 pm
    Turbulence reports I'm a nervous flyer. I've been trying to get better over the years, and I'd never let it stop me from actually going anywhere, but I jump at turbulence, and I certainly can't ever get relaxed enough to do anything like sleep. I avoid red eye flights if at all possible, and try to sit over the wing. Something that's helped is the US government's Aviation Weather Center, and sites that use derivative maps, like Turbulence Forecast. When I'm not surprised by turbulence - I know it's going to show up during part of the flight path - I'm much less nervous about it. The same goes…
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    sassholes

  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
  • Teaching My Kid To Get A Career...

    11 May 2013 | 7:15 pm
    (This post originally appeared at Dad-O-Matic.)Those of you with kids in diapers or grade school may want to skip this post (unless you want a peek into the future at one of the many other parenting adventures you can look forward to facing). Those of you with teens and young adults getting ready to enter the workforce and start to earn more than an allowance, please read on...Jobs vs. CareerIn simple terms, I think of a job as something you do to make money. This is especially true when we are young. Babysitting, dog walking, lawn mowing, packing grocery bags, hawking fast-food, etc., are…
  • Roger and Me

    5 Apr 2013 | 8:46 pm
    Roger Ebert Blvd. (Photo credit: rexb)I've had the pleasure of meeting Roger Ebert, and like so many, I was terribly saddened by the news of his passing.(Name-dropping disclaimer: The older I get, the more I catch myself name-dropping.  At first, I felt embarrassed that I seem to always have a story about someone well-known.  But the truth is, I've been "out in the world" working for over 30 years, almost half of them in the entertainment industry, so I've been fortunate to meet and work with a lot of celebrities and notable business folks along the way...)Critical MassJust read the…
  • Wrist Watch: Pebble vs. Basis Band

    23 Mar 2013 | 9:22 am
    I'm Jeff and I am an early adopter. There. I said it. I admit to my vice (that's the first step, right?) As an admitted early adopter I was one of the early backers of the Pebble smart watch on Kickstarter, and I received my Pebble shortly after the first production run. Although I have had my Pebble for more than a month now, I have only worn it several times. That's because the same week that my Pebble arrived, I also received my Basis Band… another new gadget I ordered early enough to be among the first to receive.One Available WristAs most humans, I only have two wrists, one of which…
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    Growmap

  • Videos That Sell: Cinsay Special Offer FREE Custom Video [$299 Value]

    Gail Gardner
    23 Apr 2014 | 2:07 pm
    Click image for full details. Video is hot. The proliferation of mobile devices and especially the time spent on them is hotter. Video marketing is essential – and what could be better than a video that goes viral and takes your store along with it? You don’t have a video? No problem. Julie Weishaar at NewHorizons123.com is running a special video offer: FREE custom video with every Cinsay store purchase. ($299 value.) The video is worth more than an entire year of Cinsay costs you. Cinsay store special price $19.99/mo for up to 5 videos. Have you seen the Cinsay videos that…
  • Social Media Etiquette Faux Pas #FAIL

    Gail Gardner
    20 Apr 2014 | 4:17 pm
    What if you do something “wrong” on social media? Don’t worry. Although some seem to believe there are ‘rules’ that everyone follows that isn’t really true. Even the experts can’t agree on something as simple as frequency. In an appearance on the Today show, Digital Lifestyle Expert Mario Armstrong believes in posting freely while Social Media Etiquette Expert Faye De Muyshondt insists we should only share on Facebook once a week! There are not really any absolute rights or wrongs. There are some tips most will agree with: Don’t type in all caps…
  • StudioPress Genesis Themes May Not Be Fully Mobile Responsive

    Gail Gardner
    17 Apr 2014 | 2:56 pm
    The main reason many bloggers switched from Thesis to Genesis is that StudioPress promotes it as mobile responsive. There is some fine print we must have missed somewhere because while most of their themes are considered mobile responsive, they DO NOT resize videos which is critical to having your posts display well on mobile devices. Some of their “mobile responsive” themes such as the Prose child theme this site uses do not even resize images. There ARE fixes for both of these issues explained below. How to Test Your Blog for Mobile Responsiveness Choose a post that has an image…
  • Learning From Failure: Get Your Joint Kindle eBook Now ~ Free Thru 4/15/14

    Gail Gardner
    13 Apr 2014 | 4:02 pm
    Rather than telling you about our new eBook just published on Kindle reader, I’ll let this review by Daisy S, Top 10 Reviewer on Amazon speak for itself: You can get a free copy between 4/11/14 and 4/14/14 (possibly through 4/15/14 – but that isn’t guaranteed – so why delay? Grab a copy now to read any time and share). After that this ebook written by 11 authors with life experiences to share will be only $0.99. We would keep it free – but Amazon does not permit that. Learning From Failure: Table of Contents Contents (Location 19) Angela England: Rewriting My…
  • Web Start Today – Online Design Studio for Professionals

    Gail Gardner
    10 Mar 2014 | 7:52 pm
    The market for code free website builders is growing at a brisk pace. Site builders have come a long way since their early days where they would restrict you as a designer. We are seeing an increasing number of site builders that allow you to express your creativity. Web Start Today is one such tool that is being used by professional designers. It is a user-friendly design studio that allows you to create websites without any knowledge of coding. Here are some insights into the features and functionalities of this tool and how it can help you design stunning websites. Web Based Tool For…
 
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    TheWayoftheWeb

  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
  • WordPress 3.8.2 now available to download and install

    Dan Thornton
    8 Apr 2014 | 1:26 pm
    The latest version of WordPress is now available to download and install. It’s an important security release which solves some important security issues, along with fixing a number of bugs. The security list is: Potential authentication cookie forgery. CVE-2014-0166. Privilege escalation: prevent contributors from publishing posts. CVE-2014-0165. (Hardening) Pass along additional information when processing pingbacks to help hosts identify potentially abusive requests. (Hardening) Fix a low-impact SQL injection by trusted users. (Hardening) Prevent possible cross-domain scripting…
  • Digital People in Peterborough Event: April 10, 2014

    Dan Thornton
    31 Mar 2014 | 8:15 am
    After a bit of a break, Digital People in Peterborough is back with a very cool event on Thursday April 10, 2014. Digital People in Peterborough – April 10, 2014 We’ve been invited to the Eco Innovation Centre in Peterborough to offer our thoughts on proposed plans for a new Digital Hub in the city! If that wasn’t enough, we’re also being generously bribed with some food and drink for attendees, in case you need an extra reason to come along. So it should be a good event, and an important one for the future of digital industries and creatives in Peterborough. And…
  • Best Business Social Media and Blogging Guidelines

    Dan Thornton
    9 Feb 2014 | 1:23 pm
    Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload…
  • WordPress Automatic Updates – Good or Bad?

    Dan Thornton
    5 Feb 2014 | 6:24 am
    Automatic updates were introduced to WordPress with the 3.7 Basie release, but the debate about them has been re-ignited as they recently came into effect for a large number of users who found their websites moved from 3.8 to 3.8.1 without any prior notification. As much as I like and respect his WP knowledge, I’m forced to disagree somewhat with Rhys Whynne’s article, which says they’re an unqualified good thing, and side with the view he references from Marj Wyatt. The way that automatic upgrades have been implemented without any easy controls for website owners means that…
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    One Trouser

  • Best Options For Water Damage In Tampa

    admin
    22 Apr 2014 | 6:46 am
    When employing a mold removal professional, property owner need to hire companies which are fully licensed in the state. In order to become certified, examinations have to be passed, and techs have to reveal competence in mold remediation, and different sorts of mold growth. When you work with a business that is certified and bonded, you can be sure that they have all the necessary experience, and abilities, to perform the services. Not just will the work be done appropriately, however they will also utilize the most up to date remediation approaches in treating the mold, and areas which are…
  • Options For Water Damage In Orlando

    admin
    18 Apr 2014 | 7:45 pm
    Mold damage can rapidly infest the entire home; sure, you believe a spray bottle with bleach will eliminate the mold, however this usually isn’t really the case. When you notice mold damage, even in restricted areas of your house, you must call a mold remediation expert as soon as possible. Not just can they diagnose the damage, they can also contain it. Even if it becomes a minor trouble, that can be fixed with family bleach, hiring a specialist will result in the task being done appropriately, and will ensure mold damage does not spread throughout the house, and your furniture. Water…
  • Arlington Water Damage

    admin
    16 Apr 2014 | 6:23 am
    Water damage will not just trigger damage to furniture, carpetings, and flooring, but also the structure of a home. For this factor, it is crucial to employ a business that can do water damage in Arlington TX restoration services, at the very first indicator of damage to any locations of the house. Top business utilize the most recent devices, and extraction approaches, in order to guarantee all water is removed, prior to being able to restore any areas of the house. Whether it is the basement, living room, or other areas of the house, you have to get in touch with a restoration business, at…
  • Best Options For Water Damage In Scottsdale

    admin
    14 Apr 2014 | 5:39 pm
     Employing a Scottsdale water damage restoration business that focuses on care, is fully certified, insured, and bonded, are some things a homeowner should think about. It is also a good idea to find a restoration business that has great scores and reviews, and is renowneded in the local community. These are basic signs that they are not only trusted, but can perform any type of restoration services as are needed. If you discover any damage, to walls, carpetings, tile, or any other areas of your house, contact a restoration company instantly, to identify the process that has to be taken, to…
  • Water Damage Chicago

    admin
    14 Apr 2014 | 3:43 am
    Like Water Damage Chicago, mold damage can compromise your home’s foundation. If you observe an issue in your home, even if it seems insignificant, you must speak to a mold removal specialist right away. Not only can they check the house for damage, they can likewise make use of the most recent devices to check the foundation and structure, to guarantee no much deeper set damage has actually taken place. The earlier you call, the simpler it will be to avoid structural damage; however, even if it has taken place, the best removal specialists, will have the ability to perform the needed…
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    Social Media Bird Brain

  • Always Ask - Even When You Don't

    23 Apr 2014 | 12:00 am
    ask you (Photo credit: Victor Bezrukov) Pamela Grow has two great sites (one focused on grants and fundraising and one focused on one-person development departments) with loads of terrific information. In a 2013 post I recently read, she challenged some assertions made by another nonprofit blogger and finished up by saying: Remember, too, that every communication from your organization
  • Six Points for Good Content Leading to Engagement

    16 Apr 2014 | 6:49 pm
    Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content? Relevancy, Timeliness Informative, Funny, or Touching Presentation Visual/Audial Inviting Comment or Elaboration Relevancy, Timeliness Via Media Republic/Global Voices What you're posting about has to be something meaningful to your audience. If
  • Facebook - Stay or Go?

    9 Apr 2014 | 4:05 pm
    More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. And since FB hasn't said anything about whether they'd cut the nonprofits any slack, that's a question that's going to remain a while. So what to do? I think this is a good time to experiment. Patricia Redsicker cites recent research
  • Facebook Blocks the Stream

    2 Apr 2014 | 12:00 am
    Via Schenectandy on Panoramio I touched on this subject in last week's post, but now it's time to look at it from the perspective of what it means to you. To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline. While you'll continue to see posts from your friends and family with no problem, you might miss notifications and news from Pages that
  • No Corners Cut in Social Media

    26 Mar 2014 | 12:00 am
    Image via Digital Inspiration Let's talk about Facebook this week. Something is always going on with that social platform and it makes the news almost every day.  They're always trying something new and breaking something in the process, which drives some of their users crazy, but as long as their profits come from advertisers and they're not charging their users to be there, it's not
 
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    Corporate Eye

  • Brand Marketing on YouTube – It’s Not Just for Young People

    Susan Gunelius
    18 Apr 2014 | 6:47 pm
    Don’t discount YouTube for marketing your brand. While YouTube has a reputation as a site for young people to watch and share short videos, the audience is actually a lot more diverse. In fact, 50% of the U.K. YouTube audience is over the age of 35 and 90% is over the age of 18. That’s just two statistics released in a new study conducted by Google and Ipsos MediaCT. The YouTube Audience Study surveyed over 1,500 people between the ages of 13 and 64 in the U.K. during mid-2013, and the results reveal interesting opportunities for brand marketers. Here are some compelling…
  • Delivering Brand Experiences the Southwest Airlines Way

    Susan Gunelius
    16 Apr 2014 | 2:58 pm
    Southwest Airlines has been a leader in integrating social media into its corporate culture for years. The Nuts About Southwest blog achieved notoriety years ago as a great example of employees being given the opportunity to advocate a brand. As a result, Southwest Airlines developed a well-known reputation as the “anti-big” airline. The brand is fun and more approachable than larger competitors, and that brand image is carried through both internally and externally. Just spend some time on Southwest Airlines’ social media accounts and you’ll get a feel for the…
  • Brands and the Disease of Data Paralysis – The 3-Step Cure

    Susan Gunelius
    14 Apr 2014 | 5:18 pm
    Is your brand suffering from data paralysis disease? Your brand might have data paralysis disease and your business results are already suffering. If you’re slow to take action and unwilling to take risks that can’t be supported by metrics, then your brand will suffer from data paralysis disease. Don’t worry. It’s curable. The first step to curing data paralysis disease is recognizing the symptoms listed above. Once you admit that your brand has a problem, you can make the necessary changes to cure it. Step 1: Accept the existence of conflicting data. In simplest…
  • The Gap Between Brand Marketers, Agencies, and Customer Lifetime Value

    Susan Gunelius
    9 Apr 2014 | 1:30 pm
    What tactics are most effective to improve customer lifetime value for brands? That’s one of the questions Econsultancy and Sitecore aimed to answer in their recent research study, Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age. In a study of both brand marketers and agencies, primarily from the United Kingdom (45%) and in other parts of Europe (22%), it was revealed that while there is consensus on the importance of building customer lifetime value, there is great disparity in how that customer lifetime value should be developed. The biggest gap was…
  • Facebook Gets More Ad Spending but Twitter Gets More Clicks

    Susan Gunelius
    8 Apr 2014 | 9:10 am
    Twitter ads get more clicks, but most brand marketers are still spending far more of their digital advertising budgets on Facebook ads. That finding comes from new research by Resolution Media (an Omnicom company) in its first annual Social Trends Report and is similar to results of Social Bakers’ State of Social Media Marketing and Advertising 2014 report. However, advertisers are ramping up their Twitter ad spending considerably. Resolution Media analyzed 2013 ad performance data from social ad campaigns of over 20 of its clients. These clients represented over $37 million in social…
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    Steve Kayser's Riffs & Tiffs

  • THE INFORMANT: A Second Chance at Life

    Steve Kayser
    26 Mar 2014 | 10:21 pm
    The post THE INFORMANT: A Second Chance at Life appeared first on Steve Kayser. He was 32 years old, earning $1,000,000 per year and 3rd in line to take over leadership of a $70 billion dollar company. Three years later he was sitting in prison making 12 cents an hour. Then ... something amazing happened. The sublime beauty and redemptive cleansing of a second chance. The post THE INFORMANT: A Second Chance at Life appeared first on Steve Kayser.
  • Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises”

    Steve Kayser
    10 Mar 2014 | 1:36 pm
    The post Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises” appeared first on Steve Kayser. Who knew that without the love of a Cincinnati girl and her family, Batman and the Dark Knight would have never made it to the silver screen? The post Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises” appeared first on Steve Kayser.
  • An Inconvenient Genius

    Steve Kayser
    12 Feb 2014 | 5:20 pm
    The post An Inconvenient Genius appeared first on Steve Kayser. How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? The post An Inconvenient Genius appeared first on Steve Kayser.
  • How to Stay Relevant in Business and Life … Forever?

    Steve Kayser
    1 Feb 2014 | 3:41 am
    The post How to Stay Relevant in Business and Life … Forever? appeared first on Steve Kayser. I heard a couple of acquaintances talk about a person they work with that was "older" and no longer contributing to their business. This person apparently couldn't, or wouldn't, learn new skills. Or, for that matter, even keep up with the skill-set needed for the job. Age was mentioned, and not favorably. They thought this person should be "put out to pasture." The post How to Stay Relevant in Business and Life … Forever? appeared first on Steve Kayser.
  • Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic)

    Steve Kayser
    31 Jan 2014 | 4:12 pm
    The post Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic) appeared first on Steve Kayser. Good writers (in business or for pleasure) focus on telling their story the best they can. But guess what? Anymore that's not enough. If you want your content, your product, your story to be found you need to understand social signals and their impact on search engine rankings. The post Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic) appeared first on Steve Kayser.
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    Uber.la - tech reviews, opinion and wit

  • How Are You Winning In Social Media? (2014 Chart)

    jmacofearth
    23 Apr 2014 | 9:14 am
    Know your overall referral stats cold. Understand the trends and where your WINS are with SEO and Social Media Marketing.
  • The Sorry State of Following In Social Networks

    jmacofearth
    20 Apr 2014 | 9:55 am
    Why, when some great technology gets swallowed up and killed by a tech giant, can't we get in the business of building a better version. A better Friendfeed. As a business model, it's likely that if you created FF 2.0 and it was successful, perhaps your exit strategy would be a Facebook take over. And someone would start on FF 3.0.
  • Referral Traffic Insights: How Did You Find Me Here?

    jmacofearth
    16 Apr 2014 | 6:40 am
    And make sure you are doing all you can do to keep the 90% of your traffic around to engage with more of your content and perhaps fill out a contact form or subscribe to your RSS feed. It's the New Visitor you are trying to turn into Returning Visitors.
  • The 2013 State of Influence in Digital Marketing (Technorati Report)

    jmacofearth
    15 Apr 2014 | 8:41 am
    If you could tap into a blogger/influencer network for baby clothes as simply as you could place a $10,000 ad buy on Babies-R-Us, we'd have a growth model that could bring influence into the digital marketers toolbox. As it is, setting sail into influencer marketing without a plan or a platform is risky at best and terrifying to most business. The examples of social gone wrong, outweigh the examples of winners.
  • Facebook Business Pages: Why Keep Advertising on Facebook?

    jmacofearth
    14 Apr 2014 | 8:53 am
    Facebook will still be the biggest, baddest, social network on the web. Unfortunately it's becoming more of an advertising platform. But if you learn how to use it for your business, you can score some wins, even on the New pay-for-play Facebook.
 
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    Digital Marketing Blog // Digital Operative

  • 3 Google Analytics Features You Should Be Using – Part 2

    Nikki Johnson
    23 Apr 2014 | 5:09 pm
    In our last post about Google Analytics – we spoke on annotations and why it’s a useful feature. Today we are talking part deux on demographic reports….. DEMOGRAPHIC REPORTS By implementing a simple one line Google Analytics tracking code change, Google will aggregate your website visitors into what they estimate to be their interests, age and gender based on the sites they visit that are partnered with DoubleClick. The data is an essential component when A/B testing and optimizing digital experience offered by your site. Best Practices: You can use this data to answer…
  • 3 Google Analytics Features You Should Be Using – Part 1

    Nikki Johnson
    22 Apr 2014 | 12:42 pm
    With Google Analytics you can trace your consumers path and help improve their experience. There are numerous features you can use to help make your use of Google Analytics successful and today we are going to go over one of our favorite features…. ANNOTATIONS Google Analytics is a great tool for explaining what’s happening on your site, but it’s rare that it’ll give you a reason why. However, if you’re looking to get the most of your data, learn more about your visitors, and optimize channel strategies this is a critical step. One great place to start is by utilizing the…
  • 12 WEEKS – WHAT IT’S REALLY LIKE TO INTERN FOR A DIGITAL AGENCY!

    Nikki Johnson
    16 Apr 2014 | 8:51 am
    DO is excited to welcome our Spring class of digital interns. Over the course of the next 12 weeks we will focus on bringing you a fresh perspective from our Strategy, Marketing and Design interns on what it’s really like to intern at a digital agency. To start we will focus on DO’s newest Strategy intern Andrew Kang…… Hi there! My name is Andrew Kang, the new strategy intern for Digital Operative. For starters, I am a 21 year-old Bay-Area native who finds market research and the like pretty fascinating. I like to jam out on my crumby guitar from time to time and I enjoy singing like…
  • A/B Testing vs. Multivariate Testing

    Nikki Johnson
    15 Apr 2014 | 8:00 am
    If you’re familiar with website optimization, then you’ve probably heard of A/B testing and multivariate testing. But, you may not be familiar with which type of testing you are using and how they only vary slightly from one another in uses. A/B Testing What is A/B Testing? mostly referred to as split testing, where two versions of a webpage are compared to one another. Site visitors are either sent to version A or version B of the site and the testing is tracked by how they interact with the page. How should you use A/B testing? One of the most common uses is to test two completely…
  • DO Is Hiring!

    James
    10 Apr 2014 | 6:08 pm
    DO is currently looking for passionate, enthusiastic individuals to fill three positions: Magento Developer, SEO Manager (San Diego & Denver offices) and Content Marketing specialist. If you want to work for a company who has unlimited vacation, an animal friendly office and bagel Fridays (EVERY Friday) — just to name a few perks — Check out the job listings below. Magento Developer: A Magento Developer who is passionate and excited about the latest and greatest technologies. You’ll be learning our existing methodologies and applying your own to ensure that DO is…
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    Technology & Marketing Law Blog

  • How To Get Your Clickthrough Agreement Enforced In Court–Moretti v. Hertz

    Eric Goldman
    23 Apr 2014 | 12:33 pm
    Photo credit: Fingerprint left on keyboard hack concept // ShutterStockSo, by now, you know that if you want an enforceable online agreement, you need to implement it as a mandatory clickthrough. With that settled, it’s time to address an advanced topic: what evidence can you offer a judge to uphold your clickthrough when plaintiffs challenge the mechanical aspects of its implementation? I recently addressed the evidentiary question in my post about JDate’s member agreement. The plaintiff alleged that she remembered agreeing to a different venue selection clause than the one…
  • Minnesota Supreme Court Reverses Conviction for Assisting Suicide Online

    Venkat Balasubramani
    23 Apr 2014 | 6:32 am
    This is a case involving some dark behavior by William Francis Melchert-Dinkel, who visited forums frequented by suicidal individuals and encouraged at least two people to commit suicide. In one case, a 32 year old from England hanged himself sometime after exchanges with Melchert-Dinkel, who posed as a purportedly compassionate and caring nurse, providing advice regarding an effective technique for hanging one’s self. Shutterstock / Chris Harvey – skeleton doctor Another woman from Ottawa, a 19 year old, drowned herself in a frozen river (she jumped while wearing ice skates), also…
  • Q1 2014 Quick Links, Part 2

    Eric Goldman
    22 Apr 2014 | 9:20 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Social Media * Collins v. Louisiana State Police, No. 13-412 (La. Ct. App. Oct. 23, 2013): a person’s online life depicted in social media is commonly not intended to reflect reality as much as it is intended to engender discourse. Therefore, courts should give serious consideration as to what probative value, if any, should to be given to such “evidence.” * Oddee: 10 Outrageous Tweets That Got People Fired * In re Thundervision, LLC, No. 09-11145 (E.D. La. Feb. 5, 2014): Social media is also an important marketing…
  • Q1 2014 Quick Links, Part 1 (IP)

    Eric Goldman
    21 Apr 2014 | 5:00 pm
    Photo credit: 3D Quick Link Crossword // ShutterStock Copyright * Perfect 10, Inc. v. Giganews, Inc., No. 11-7098 (C.D. Cal. Jan. 29, 2014). Upholding Giganews’ policy of terminating repeat infringers. The ruling also is critical of Perfect 10′s method of sending takedown notices, saying that Perfect 10 may have had to identify each Message-ID for allegedly infringing USENET posts. Prior blog post. * Swatch Group v. Bloomberg: Republishing a recording of an analyst call is protected by fair use. * Dow Jones v. Ransquawk complaint. Dow Jones asserts hot news claims against…
  • Ripoff Report’s Latest Section 230 Win–Seldon v. Magedson

    Eric Goldman
    19 Apr 2014 | 9:37 am
    It’s been a while since I blogged a Ripoff Report case. I’m sure you’ve missed hearing about them, but their litigation docket has calmed down somewhat since their heyday. This pro se lawsuit, rehashing tired arguments that have failed repeatedly over the past decade, adds nothing to the canon. On the claim of defamation based on third party reports submitted to Ripoff Report, Seldon alleges: that third parties submitted defamatory information about him to the website, and that Xcentric participated in the defamation by creating the file heading “philip-seldon | Ripoff…
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    shesgotclients.com

  • An Exact Process for Intelligent Delegation

    Christine
    17 Apr 2014 | 5:50 am
    How do you delegate effectively? This is a BIG question for people. I personally didn’t automatically know how to do this when I became a business owner. But once I began building a team within my company, I had no choice but to figure it out. I had to work at it and learn how to do it more effectively because it didn’t come naturally to me. I still have plenty of room for improvement, and for me it’s a work in progress. Whenever I find myself slipping in this department, I go back to a process I learned several years ago to get things back on track. Here’s how you can do this too:…
  • Simple Stay-in-Touch Ideas to Turn More Prospects Into Clients

    Christine
    10 Apr 2014 | 5:45 am
    We’ve all heard the saying, “The fortune is in the follow-up.” And, yes, sending out regular communication to your email list is a great way to stay on your subscribers’ radars. But what about prospects? The people who have expressed interest in working with you but haven’t yet signed on? It’s crucial that they be “nurtured” too. Your first step is to brainstorm a list of all the people you can think of who have inquired about working with you in the last 3-6 months or so. Then, decide how you’ll follow up. In your follow up, you don’t necessarily need to directly ask them…
  • Should You Be Willing to Take Risks, Fail, and Possibly Look “Dumb?”

    Christine
    3 Apr 2014 | 5:45 am
    I absolutely believe entrepreneurs need to be willing to do these three things. Yep, over and over. And it’s OK! In fact, by definition entrepreneurship involves taking risks. There is no way around it. You might fail. You might waste time, energy and money. You may feel like you look silly. It’s all part of the game. Now, the risks can be calculated and smart. We’re not talking about throwing all caution to the wind. But the truth is, the bigger the risk, the bigger the reward. As an example, I hold intense 3-day live events every year and I have taken MAJOR risks every time. Why would…
  • A 5-Step Approach to Direct Mail That Gets Results (When Everyone Else is Using Email)

    Christine
    27 Mar 2014 | 5:15 am
    With all of our inboxes looking more crowded than ever, it can feel extra tough to stand out these days. Yes, email marketing still works, and yes direct mail marketing can be expensive, but a successful direct mail campaign can quickly and easily offset those costs and boost profits. That’s why so many companies take advantage of the direct mail marketing concept.   The key to success is in your approach–proper planning goes a long way. 1. The Targeted Mailing List The most important thing is to know who your audience is so that you are able to target that audience with your…
  • When the Only Thing Growing is Your To Do List, A.D.D. is Your Solution

    Christine
    20 Mar 2014 | 5:49 am
    When I first heard this concept–the idea that you want to automate, delegate or delete things that take a lot of time but don’t contribute to your bottom line directly–it was a huge a-ha. I was a typical overwhelmed entrepreneur, frustrated that the only thing growing was my never-ending list of things to do. I had hit a wall in my business, and it was driving me absolutely crazy.   Enter A.D.D. I finally started looking at all the things that were bogging me down, but weren’t necessarily high value..   Translation? They weren’t making me money! These tasks were…
 
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    Online Marketing Blog

  • Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

    Lee Odden
    23 Apr 2014 | 7:44 am
    With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks and Twitter is no different. Of course some things stay the same. In 2009 a study was done of Twitter content and 40% was deemed “pointless babble“. I suspect many Twitter users would agree that a certain portion of today’s tweets fall in that same category. This got me…
  • Facts Tell, Stories Sell – The Importance of Story Before Marketing

    Lee Odden
    22 Apr 2014 | 7:31 am
    Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more. Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing. Melanie has a knack for…
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
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    Content Matters

  • LinkedOut? LinkedIn Shuts Out CRM Partners

    Barry Graubart
    23 Apr 2014 | 7:18 am
    Based on this post from Zoho CRM, it appears that LinkedIn has cut its CRM partners to just two - Salesforce and Microsoft. And, if you visit the LinkedIn Developer page, it becomes clear that they have chosen to work with just those two partners.  In an environment where APIs and web services are at the core of innovative web applications, LinkedIn is taking a step backwards towards a walled garden. From a financial standpoint, I understand it. LinkedIn has an incredibly unique and valuable database. And SalesForce and Microsoft not only have the huge installed base, but also the deep…
  • Twitter Buys Gnip; What Are the Repercussions?

    Barry Graubart
    15 Apr 2014 | 6:59 am
    Twitter is buying social media firehose Gnip, it's largest distributor and among the largest social data aggregators. On the surface, this could make sense. Twitter has been looking to monetize its data, and simply being a wholesaler doesn't let that business scale. As Rob Passarella notes, the deal is a clear sign that Twitter is focused on its data business. But the acquisition raises a few interesting questions. Data aggregation platforms are typically most successful when they are independent. Aggregators thrive because they can be "Switzerland", neutral and unaffiliated with any…
  • Out of the Ruins: Lessons from Thunderdome

    Barry Graubart
    3 Apr 2014 | 9:37 am
    Yesterday's announcement by Digital First Media's John Paton, that DFM would be shuttering it's Project Thunderdome has provoked quite a bit of chatter. Much of that came in the way of schadenfreude, or "patonfreude", as Lucia Moses called it. And, some of that is to be expected. John Paton has a big personality and he was not shy about touting the bold steps that DFM was taking in an effort to redefine their business. But most of the response was supportive, recognizing that bringing change is difficult, and we should celebrate the efforts, regardless of the results. Ultimately, there were…
  • With Office for iPad, Microsoft Aims to Drive Its Cloud Services

    Barry Graubart
    27 Mar 2014 | 1:49 pm
    The long-awaited Office for iPad was launched today. Office for iPad is clearly aimed at driving users to adopt Microsoft’s cloud-based tools. It’s fine as a document reader, but to edit or create documents requires a $99.99 per year Office 365 subscription. To access cloud-based documents, which is the primary way you'll work with documents, they have to reside on Microsoft OneDrive (the relabeled SkyDrive service). There’s no option to access your docs on Dropbox, Google Drive or any other third party platforms. You can get a free OneDrive account with 7 GB of storage, but for those…
  • The Simple Change that Could Dramatically Improve Hotel Customer Satisfaction

    Barry Graubart
    17 Dec 2013 | 7:08 am
    If you knew that a specific feature of your product annoyed 40-50% of your customers, what might you do? And if you knew that you could remove that annoyance by spending pennies, how quickly might you try to solve that? That’s what I thought. And that’s why it’s so frustrating to see how business hotels have either a total lack of understanding or lack of interest in the needs of business travelers.  Like most of you, my phone is now my alarm clock. And my bedtime reading is done on an iPad. Yet, when I check into a room in a typical business hotel, I find a nightstand like this: So,…
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    FUEL LINES

  • CEOs who are social will be the next new thing

    Michael Gass
    7 Apr 2014 | 7:29 pm
    Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. Ken and I continued the conversation on the impact social media has made upon the…
  • How to Write A Blog Post for Ad Agency New Business

    Michael Gass
    1 Apr 2014 | 11:35 am
    A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write…
  • How to personally get to know your agency’s best prospects

    Michael Gass
    31 Mar 2014 | 2:17 pm
    Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects.  But you must be willing to provide the time and resources to do it the right…
  • Try Speaking for Ad Agency New Business

    Michael Gass
    14 Mar 2014 | 12:05 pm
    Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.Public speaking is an essential component to my business development programI have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to…
  • A New Approach is NOW Needed for Ad Agency New Business

    Michael Gass
    6 Mar 2014 | 11:16 am
    Business development has undergone a major change.New business has historically been a problem for agencies.Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.They are often treated as vendors because they lack a positioning of expertise.Most don’t have a target audience thus, no focus for business development efforts.They are their own worst clients, the cobbler’s children with no shoes.No appeal beyond their local market.Forced to use interruption tactics to build awareness.But, with all of these problems, new…
 
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    Kneale Mann | Leadership

  • No One Wants to Hear About it

    Kneale Mann
    21 Apr 2014 | 2:58 pm
    It’s an interesting time. We are connected through mobile devices, websites, social networks, work relationships, personal connections, media, music, content, data, and yet when we stop for just a moment, we can feel alone. I've had some fascinating chats recently with colleagues, clients, and friends about the everyday trials and tribulations of life. Money, relationships, career, bad things, good times, life stuff, and it’s interesting that one theme has come up quite often. I've heard this phrase more than most – “But no one wants to hear about that part.” If They Only KnewI was…
  • Eulogy or Resume?

    Kneale Mann
    15 Apr 2014 | 4:28 am
    David Brooks poses an important question – do we measure ourselves by what we do or who we are? The battle between our professional and career accomplishments get our attention while we discard or ignore who were are, what we stand for, how we want to live our lives. We spend a great deal of time in our lives climbing ladders, gaining experience, and attempting to improve our situation. Many measure money and power over human connection and value. Society often gives us the impression we need to be a certain way to fit in and fight the good fight. Brooks ponders if our attention is on the…
  • Work with Us

    Kneale Mann
    10 Apr 2014 | 3:52 pm
    I've had the privilege of working with start-ups, mid-size, and Fortune 500 organizations all over the world; coaching leadership professionals; and leading multifaceted strategic initiatives for over twenty-five years. My passion is to help leaders grow so business will grow. My mantra for business is simple: strong internal customer service ensures external customer service excellence to deliver profitable business results.I'm fortunate to work with leaders and managers to help them improve teamwork, collaboration, leadership, and culture through workshops, consulting, and coaching. It…
  • Leadership Lessons from the Past

    Kneale Mann
    7 Apr 2014 | 2:00 am
    A few years ago, I found a document that wasn't dated and didn't have an author’s name on it but from the language, it seemed to be quite old. Recently, I discovered a second document with some additional information that seems to be related to the first one. These could be the earliest known documents on leadership. Scaredycate ClosedooriusThis is the manager who has an “open door policy” when no one is actually in her office. Once the meeting begins, doors are sealed. Anything discussed in meetings are translated to staff, customers, or clients as her ideas.Likedbyallorus NeediadGreat…
  • Wonderment of Our Inner Child

    Kneale Mann
    2 Apr 2014 | 1:36 pm
    When we're kids, we're told to be curious, to dream and play, and to pretend. As we age, the world gets more demanding and puts on more constraints. Or do we do it to ourselves?Sir Ken Robinson is a fascinating man who is a tireless champion for creativity, education, and possibilities. Watch his TEDTalk and replace teacher with leader and children with team and see if this may help for your career, team, and kids.__________________________________________________________________Kneale Mann | Leadership Strategist, consultant, writer, speaker, executive coach facilitating performance growth…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Durov Is Out For Good From VK.com

    Mark Brooks
    23 Apr 2014 | 1:35 pm
    TECH CRUNCH - Apr 21 - Pavel Durov, the founder of VKontakte.com, Russia’s top social network with ~100M users, is now out for good from the company, and is likely to start building a mobile social network this year. “I’m afraid there is no going back,” he said of VK.com, “not after I publicly refused to cooperate with the authorities. They can’t stand me.” For now, it looks like VK.com’s deputy chief executive Boris Dobrodeyev and executive director Dmitry Sergeyev are running the network on an interim basis. by Ingrid LundenSee full article at Tech Crunch See all posts on VK
  • Anonymous Social App Yik Yak Raises $1.5 Million

    Mark Brooks
    23 Apr 2014 | 1:29 pm
    TECH CRUNCH - Apr 21 - Following the notable funding rounds for apps like Secret ($8.6M) and Whisper ($21M), newcomer Yik Yak has raised $1.5M for its chatting app, which controversially grew popular with school kids, leading to several bannings due to cyberbullying. by Sarah PerezSee full article at Tech Crunch
  • China’s Tencent Looking To Expand Globally

    Mark Brooks
    23 Apr 2014 | 11:00 am
    GEEKWIRE - Apr 22 - Tencent is another tech conglomerate out of China that is hard to understand because it does so much. It offers an overwhelming mix of services, making it a serious threat to many U.S.-based companies. It started off with a messaging platform QQ, but has expanded into e-commerce, gaming, messaging, social networking and more. The timeline for when Tencent might take the leap into the U.S. is unknown, but it’s already made some small moves. It bought Riot Games, maker of League of Legends, for $400M. by Tricia DuryeeSee full article at Geekwire See all posts on Tencent
  • VKontakte Accepts Founder's Resignation

    Mark Brooks
    23 Apr 2014 | 10:51 am
    AFP - Apr 22 - VKontakte had accepted the resignation of its founder, Pavel Durov, after he announced earlier this month he was leaving and then apparently changed his mind. See full article at Enca.com See all posts on VKontakte
  • Facebook Reportedly Tinkering With Its Own Mobile Ad Network

    Mark Brooks
    23 Apr 2014 | 9:18 am
    CNET NEWS - Apr 20 - Facebook is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob. FB will unveil the new network during its F8 developer conference later this month in San Francisco. Facebook relies heavily on mobile advertising. During its Q4 2013, the mobile advertising revenue came in at $1.25B, more than half the company's total advertising revenue. by Steven MusilSee full article at CNet News See all posts on Facebook
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    HighTalk

  • What’s Wrong with Facebook? You Can’t Scale

    George F. Snell III
    8 Apr 2014 | 6:57 am
    And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]
  • All the Fake News Fit to Print

    George F. Snell III
    2 Apr 2014 | 1:44 pm
    Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]
  • This Blog Post Will Forever Change the Way You Read Headlines

    George F. Snell III
    27 Mar 2014 | 1:07 pm
    My headline is an example of where online journalism is heading – or should I say “sinking.” Once upon a time this kind of “link-baiting” headline was limited to, well, bloggers and to low-brow online publishers: BuzzFeed UpWorthy Gawker, etc. And, yes, I’m guilty of reading ALL of them. But I don’t read those publications […]
  • Content First, Website Second

    George F. Snell III
    26 Mar 2014 | 6:07 am
    No one goes to websites anymore, except when they do. Sounds nuts, I know, but let me explain. I don’t purposely visit many websites anymore, especially websites that produce their own content. You probably don’t either. The idea of going directly to a website and exploring its content is becoming an old-fashioned notion. That just […]
  • Hey, Brands, Stop Talking About How Great You Are

    George F. Snell III
    19 Mar 2014 | 6:22 am
    Let me tell you about an energy company I know called EnergyX. They are a real company, but EnergyX isn’t their real name. You’ll see why so enough. They are a public company with about $400 million in revenue. They employee 800 employees and have technology products that can only be described as cool. It’s […]
 
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    Jeff Korhan - New Media and Small Business Marketing

  • How Content Marketing Prepares Buyers to Sign On The Line

    Jeff Korhan
    21 Apr 2014 | 2:25 am
    Need a reason to embrace content marketing? People tend to fear what they do not understand. Therefore, they are unlikely to work with your business if they do not understand your process for helping them. Your current customers are your customers because you have earned they trust. They know, like, and understand you and your business. The others are simply not ready to step forward because they have doubts that are holding them back. Your content marketing can remove those obstacles. You understand your current customers well, so naturally your business seeks to attract more folks just like…
  • How to Use Social Media to Grow Your Email Subscribers

    Jeff Korhan
    14 Apr 2014 | 8:05 am
    During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. This is includes their overall strategy, as well as the channels, tactics, and tools they prefer to use. Nevertheless, they all shared one common objective: Use social media to increase your email subscribers. Growing your list should be among your top three…
  • How To Be So Helpful They Can’t Ignore You

    Jeff Korhan
    11 Apr 2014 | 10:27 am
    Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to the power of digital, the consumer does not differentiate between them. Everyone is answering questions and offering advice, and it’s all free. The winner in business today is the company that does helpful better. Tweet this Here’s how to be that…
  • Should Your Business Accept Blog Comments

    Jeff Korhan
    7 Apr 2014 | 3:48 am
    One of the top blogs on the web recently discontinued comments, and this came as a surprise to their community. The truth is many of us have struggled with comments over the years on our blogs. This is one reason why notable marketer Seth Godin discontinued comments on his blog way back in 2006. During the session I facilitated at the Social Media Marketing World conference this past week, a small business owner asked a question that is near and dear to me: “How do we determine which social media channels are right for our business?” Every business needs at least one channel that it…
  • How to Write an Introduction That Engages Any Audience

    Jeff Korhan
    4 Apr 2014 | 3:13 am
    Jeff Korhan introducing Mark Schaefer at Social Media Marketing World I recently had the pleasure of helping other speakers as a track leader for Social Media Marketing World. It was an interesting experience for me because typically I am the speaker, so in this situation I was assuming the role of those that help me to look good in front of an audience. My primary responsibility was introducing every speaker to the audience, facilitating questions, and properly thanking them. In other words, doing the necessary work to make them look good for this live event. There is a lesson in this for…
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    miketrap.com

  • Glassholes. Love this spot.

    22 Apr 2014 | 10:30 am
    Glassholes. Love this spot.
  • Emotional Ads Work Best

    22 Apr 2014 | 7:45 am
    Emotional Ads Work Best: The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when […] Twice as well as purely rational ones, in fact.
  • It’s a fucking startup. Why are you here?

    22 Apr 2014 | 6:07 am
    It’s a fucking startup. Why are you here? : betashop: It has now been 150 days since Fab completed its 2013 restructuring which saw us cut our operating expenses by two-thirds and go from more than 750 employees to around 300 today. Since then, armed with tens of millions of dollars, a great brand, loyal customers, a passion for design, an… Leadership.
  • FireChat Could Be the First in a Wave of Mesh Networking Apps | MIT Technology Review

    21 Apr 2014 | 7:31 pm
    FireChat Could Be the First in a Wave of Mesh Networking Apps | MIT Technology Review: I think this mesh network stuff is going to be HUGE, especially among the Snapchat / under 30 crowd. It’s private messaging device networks, without internet, without even wireless carrier access. You heard it here.
  • The Human Price of Noncompete

    20 Apr 2014 | 8:36 am
    Reading Scott Kirsner’s Boston Globe article on this Easter Sunday (“Time to get rid of ‘noncompete’ agreements,”) and reflecting on the human toll of these ridiculous and unfair legal instruments. The piece tells 3 stories of people and businesses negatively impacted by the law, which has already been rendered unenforcible in progressive states like California and New York. After the outcry from the Boston startup community in support of Governor Patrick’s proposed change to the law, it’s easy to think this is a conflict between the interests of…
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    We First Blog

  • Apple, Earth Day, and The New Demands of Leadership

    Simon Mainwaring
    22 Apr 2014 | 10:33 am
    On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook demonstrated his passion for addressing climate change at Apple’s shareholder meeting in February stating “If you want me to do things only for [return on investment] reasons you should get out of this stock.”  Cook also publicly committed Apple to using 100% renewable…
  • Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

    Dana Byerlee
    17 Apr 2014 | 11:45 am
    Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your brand’s or nonprofit’s mission: Build partnerships to scale impact   For example, one of the UN Foundation’s major partnerships is with Walgreens, one of the most prominent pharmacies in the country. Walgreens is well known for making it…
  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    Simon Mainwaring
    8 Apr 2014 | 10:51 am
    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future. For too long, the majority of huge corporations have overlooked their greatest untapped asset, the full potential of their employees. Many people who work inside large organizations are…
  • How Conscious Capitalism is Driving Business and Social Change

    Simon Mainwaring
    1 Apr 2014 | 9:51 am
    Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of customer community building. The fundamental premise behind the Conscious Capitalism movement and the training event, is that the private sector is facing an increasingly urgent responsibility to play a positive role in society. Raj Sisodia, who earlier…
  • Why Integration is the Key to the Impact of a Brand’s Social Purpose

    Simon Mainwaring
    24 Mar 2014 | 10:45 am
    A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by sharing the story of its good work more effectively so it can increase those social impact efforts. ACCP Slides in Las Vegas – We First from Simon Mainwaring I encourage you to download these slides and share them with your team, as I am confident that…
 
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    Social Media University, Global

  • Integrating Social Media in Your Hospital’s Communications

    Lee Aase
    22 Apr 2014 | 5:00 am
    I’m presenting today at the Iowa Society for Healthcare Marketing and Public Relations Spring Conference in Des Moines. I believe this is the third time I’ve been with this group, and so I’m looking forward to sharing some new material and perspectives. Here are my slides: Integrating Social Media in Your Hospital’s Communications from Lee Aase I welcome your questions and comments. And if you would like to pursue deeper exploration of this material, our Mayo Clinic Center for Social Media Social Media Residency program provides a day-long immersion. The next session…
  • Twitter: Social Media’s Gateway Drug

    Lee Aase
    6 Mar 2014 | 5:15 am
    I’m doing the second in a series of adult education workshops through a grant with Rochester Community and Technical College today. The last session was a social media overview. Here are the slides from the Twitter crash course: Twitter: Social Media’s Gateway Drug from Lee Aase
  • 5 Reasons to Keep Your Twitter Disclaimer

    Lee Aase
    4 Mar 2014 | 3:49 pm
    An article published by Ragan Communications yesterday suggested that the “tweets represent my opinion, not my employer’s” disclaimer in Twitter bios is unnecessary, perhaps even harmful, and urged its demise. UK-based Stuart Bruce, in an article reprinted from Stuart Bruce’s PR Guy Musings, said disclaimers should go because 1) Many people will never see them, 2) They don’t protect you from legal liability, 3) People will associate your comments with your employer anyway, so a disclaimer can create a false sense of security and 4) the real solution is good corporate social…
  • Social Media: What’s all the Fuss?

    Lee Aase
    18 Feb 2014 | 4:36 am
    Today I am starting a monthly series of two-hour sessions on social media organized through Rochester Community and Technical College. I hope the participants will find the series encouraging and empowering as they explore ways they can use social media tools personally and professionally. Below are the slides from my first presentation, which will introduce many of the important social platforms and also sets the stage for sessions to be held over the next three months. Because I move quickly through the slides, I want to have them available for review here. Many of the slides include links…
  • Twitter Email Alerts Much Less Useful After Change

    Lee Aase
    21 Jan 2014 | 10:13 am
    Twitter has taken a minor but annoying step back in the usefulness of its email notifications. I have selected relatively few types of email updates to receive from Twitter, but one of the ones I had appreciated was notification that someone has sent me a direct message. And in the old days (meaning maybe a month ago), the text of the direct message was sent along with the email. In the last week or two that has changed, and not for the good. Here’s a message I got yesterday: Really, Twitter? You send me the alert, and you purposefully removed the content of the message? This looks like…
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    Are We Connected?

  • What Passwords to change and where

    Mike Mueller
    10 Apr 2014 | 11:27 am
    Mashable had a great list of the sites that you need to change your passwords on. They could have also given you these 7 links to go directly to those areas The post What Passwords to change and where appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • New Website Building Punchlist

    Mike Mueller
    4 Apr 2014 | 11:53 am
    People say Website Design is complicated. It doesn't have to be. Whether you DIY or hire out to a Pro, here's the 8 things you'll need before you get started. The post New Website Building Punchlist appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Web Talent Marketing

  • SnapChat for Small Business Marketing

    Bethany Bauer
    21 Apr 2014 | 11:12 am
    SnapChat is not child’s play.  If you’ve seen hipsters taking selfies on the street, you’ve probably seen SnapChat in action. This application is rapidly growing in popularity. The fastest adopters of this app are tweens, teens and college students. Are they your target demographic?  If so, you are missing out on a new, robust platform to engage and listen to your audience. How SnapChat works If you’ve never used SnapChat before, here is how it works. The pictures are temporary. You only have between 1-10 seconds to look at an image (the sender chooses how much time the viewer will…
  • Short Tail vs Long Tail Keywords in Paid Search

    Matt Burkarth
    21 Apr 2014 | 11:00 am
    Here at Web Talent Marketing, we generally classify keywords that are three or less words in length as short-tail, and keywords four or more words in length as long-tail.  Our partners often ask why so much time is spent on finding these long-tail keywords  and what significance they have on the overall performance of an account. We decided to dig a little deeper and run some metrics to better illustrate the positive impact that long-tail keywords can generate. Analysis  of Keyword Word Length We pulled a list of over 100,000 active keywords from ALL of the Google AdWords accounts…
  • Tinder: Come On Baby Light My Fire

    Bethany Bauer
    14 Apr 2014 | 12:30 pm
    Dating sites: yawn. Facebook stalking: so yesterday. Meeting random stranger on the street: what unheard of nonsense. The way we meet prospective love connections has changed since our parent’s era. With a constantly evolving digital environment, it’s about time dating started revolutionizing a little too. What Exactly is Tinder? You may be wondering. How will it affect my love life? Let me break it down for you. Tinder is an application on your smart phone. You are presented with a cornucopia of prospective men or women. You get to ‘determine your interest level’ by tapping the…
  • Brand Bloopers, Ruined Reputations, and What To Avoid

    Sarah Stoltzfus
    11 Apr 2014 | 11:00 am
    Ever since the onslaught of social media platforms and the increasing number of brands using them, reputations have been ruined in 140 characters or less.  Reputation Management is understanding and managing what people are saying about you. This involves many things including but not limited to; suppressing negative reviews, monitoring what people are saying, addressing criticism, and tactfully approaching situations. Reputation Management has become more important than ever, especially when it comes to social media channels and monitoring what your customers are saying about you. Not only…
  • Does Syndication Create Duplicate Content

    Lorianna S
    8 Apr 2014 | 10:56 am
    Does re-posting someone’s article violate Google’s Quality Guidelines? In a nutshell – yes, this is violating Google’s Quality Guidelines, assuming you don’t know the guidelines and haven’t taken the necessary steps to avoid creating duplicate content. Since that wasn’t a part of your question, I am assuming you haven’t taken the steps necessary to prevent it from being duplicate content. The details on how to avoid the duplicate content penalty come a little farther down. For now, let’s do a little review of the basics and background on duplicate content and content…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Durov Is Out For Good From VK.com

    Mark Brooks
    23 Apr 2014 | 1:35 pm
    TECH CRUNCH - Apr 21 - Pavel Durov, the founder of VKontakte.com, Russia’s top social network with ~100M users, is now out for good from the company, and is likely to start building a mobile social network this year. “I’m afraid there is no going back,” he said of VK.com, “not after I publicly refused to cooperate with the authorities. They can’t stand me.” For now, it looks like VK.com’s deputy chief executive Boris Dobrodeyev and executive director Dmitry Sergeyev are running the network on an interim basis. by Ingrid LundenSee full article at Tech Crunch See all posts on VK
  • Anonymous Social App Yik Yak Raises $1.5 Million

    Mark Brooks
    23 Apr 2014 | 1:29 pm
    TECH CRUNCH - Apr 21 - Following the notable funding rounds for apps like Secret ($8.6M) and Whisper ($21M), newcomer Yik Yak has raised $1.5M for its chatting app, which controversially grew popular with school kids, leading to several bannings due to cyberbullying. by Sarah PerezSee full article at Tech Crunch
  • China’s Tencent Looking To Expand Globally

    Mark Brooks
    23 Apr 2014 | 11:00 am
    GEEKWIRE - Apr 22 - Tencent is another tech conglomerate out of China that is hard to understand because it does so much. It offers an overwhelming mix of services, making it a serious threat to many U.S.-based companies. It started off with a messaging platform QQ, but has expanded into e-commerce, gaming, messaging, social networking and more. The timeline for when Tencent might take the leap into the U.S. is unknown, but it’s already made some small moves. It bought Riot Games, maker of League of Legends, for $400M. by Tricia DuryeeSee full article at Geekwire See all posts on Tencent
  • VKontakte Accepts Founder's Resignation

    Mark Brooks
    23 Apr 2014 | 10:51 am
    AFP - Apr 22 - VKontakte had accepted the resignation of its founder, Pavel Durov, after he announced earlier this month he was leaving and then apparently changed his mind. See full article at Enca.com See all posts on VKontakte
  • Facebook Reportedly Tinkering With Its Own Mobile Ad Network

    Mark Brooks
    23 Apr 2014 | 9:18 am
    CNET NEWS - Apr 20 - Facebook is getting ready to launch a mobile ad platform that will allow it to better challenge Google's AdMob. FB will unveil the new network during its F8 developer conference later this month in San Francisco. Facebook relies heavily on mobile advertising. During its Q4 2013, the mobile advertising revenue came in at $1.25B, more than half the company's total advertising revenue. by Steven MusilSee full article at CNet News See all posts on Facebook
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    prTini

  • PR Women: Stop Trivializing Our Work

    Heather Whaling
    23 Apr 2014 | 3:00 am
    In PR, we often find ourselves fighting stereotypes. That we’re “spin masters.” We’re control freaks obsessed with limiting media access to our clients. We spend our days “playing” on Facebook and Twitter. Or worse, that we’re the cute girls in black suits and heels holding clipboards at events. Why do these stereotypes continue to follow us? I don’t know the full answer, but I know blog posts like this certainly don’t help. Ragan published this post (which originally appeared on another site) with beauty tips for PR pros, such…
  • Going Real-World: Transforming Online Connections into Real-World Relationships

    Heather Whaling
    22 Apr 2014 | 6:10 am
    Excited to have Lauren Gray back on the blog today! If you’ve ever wanted to meet a Twitter friend “IRL,” today’s tips are for you: Post by: @LaurenKGray It’s very obvious that we live in a connected world. And we all know we have a very connected PR community across the world. The world is indeed so small that someone you know knows someone else who knows someone else… then it circle backs. It happens all the time. As PR professionals, we spend countless hours online building relationships, trying to gain new followers and trying to meet new people. How can we…
  • CASE STUDY: Columbus Marathon Hits The Ground Running on Instagram

    Heather Whaling
    21 Apr 2014 | 7:24 am
    The Columbus Marathon has long been on the forefront of social media. Working together since 2011, we’ve spent the past three years helping the marathon use its blog, Facebook and Twitter to build a year-round online community and establish itself as a go-to customer service resource for runners. Then, in 2012, we also helped Columbus become the first marathon to join Pinterest. Together, these reflect one of the marathon’s overarching social media goals: to continue finding new ways to engage participants and supporters – providing content and conversation when and where they want it.
  • The Weekly Cocktail: Week of April 14th

    Heather Whaling
    18 Apr 2014 | 4:56 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  A Wearables Startup Playbook US Airways Should Get a Total Pass on Their Twitter Blunder 5 Ways to Fight Spin Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns 11 Lessons I Learned at Startups That Keep Me Up at Night Case Study Shows How Twitter Advertising Can Pay Off The Confidence Gap Social Data as a Business Is Dead. Long Live Big Data Services. Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs Why…
  • Lead, Follow or Get Out of the Way

    Heather Whaling
    17 Apr 2014 | 5:55 am
    We’ve all been there: Having one of “those days” where you need an extra shot of caffeine and confidence to tackle the day. Bookmark or pin today’s post from 614 Media Group’s Lindsay Arnett for the next time you need a bit of inspiration: Post by: @arnett_la “It’s a man’s world.”  “Women are bossy, men are bosses.” “Just keep your head down and plug away.” Who makes these rules, anyway? Lucky for you, you can be anyone. You’re not limited to the job you’re in, the desk you’re behind and you’re certainly not limited because of your…
 
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    themarketingblog.wordpress.com

  • Social Media Marketing For Health Insurance Industry

    brandingguy
    20 Apr 2014 | 7:34 pm
    Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort, we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Filed under: Social media Tagged: health insurance, health insurance marketing, presentation, Social media
  • Nude Audio Launches in India

    brandingguy
    22 Mar 2014 | 6:01 am
    Cross-posted from Tech & Travel Stories: I think the days of listening music on CDs & USB devices are fast numbered as we all enjoying streaming music online these days. With the the need to power audio on mobile devices, the adoption of bluetooth speakers in India is rapidly rising with music listeners in the country, being split across two categories: “The Die-hard JBL Flip lovers” and the affluential ones who prefer “The Bose Sound Link Mini”. Bose is by far the best in the league and has little or no competition! However, it’s iconic status comes at a…
  • That Feeling of Winning!

    brandingguy
    11 Feb 2014 | 8:00 am
    Entry for Winning! #Conclave14  http://conclave.intoday.in/. In an era, where the world has moved to 140 characters, I won’t use many lines to explain what Winning means to me and will make it short and simple As an entrepreneur my feeling of winning comes from my everyday experience & interactions with the people around me! When I see people in our organisation smiling and feeling happy about the culture we’re building at our workplace, I feel we’re winning and we’re moving forward. When our client says, “Good Job” to our team, I feel that…
  • Gadget Spotlight: JBL Flip, A little beauty

    brandingguy
    1 Jan 2014 | 8:46 am
    Let’s start 2014 on a musical note with one of the coolest bluetooth speakers – JBL Flip. It connects easily with your bluetooth enabled smartphone, tablet or system and also plays music through the 3.5mm AUX input. Don’t go by its size, the portable Flip packs a big punch with its loud and crystal clear sound. In the price bracket of 5,000+ INR it is one of the best portable mini bluetooth speakers around! It has a “Call” button which means that you can use the Flip as a hands-free speaker for your phone calls. The Flip has an external AC charger and…
  • 2013 Social Media Bloopers

    brandingguy
    30 Dec 2013 | 10:51 pm
    They say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them. So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers. Filed under: Social media, social media india Tagged: bloopers, Social media, socialmedia
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    Tech in Asia

  • Uber now in 100 cities worldwide as limo service rolls into Beijing

    Steven Millward
    23 Apr 2014 | 8:34 am
    Eight months after first launching in the Chinese city of Shanghai, Uber has now rolled into Beijing. As is Uber’s usual strategy, the Beijing debut is a quiet ‘soft’ launch ahead of a more high-profile entrance at a later date. Uber gave rides to two Beijing luminaries earlier today – local tech blogger Keso, and Beijing newbie Hugo Barra, the Googler who’s now heading the global push at phone-maker Xiaomi. Xiaomi’s Hugo Barra tries Uber on its first day in Beijing. (See: Reinventing four wheels: 14 apps that are changing the way we get around) The arrival…
  • Amazon woos merchants in India, helps deliver items faster to shoppers

    Pankaj Maru
    23 Apr 2014 | 7:37 am
    In a bid to reach out to more online merchants in India, Amazon India today announced two initiatives that will help make life easier for its third-party sellers. It’s a move by Amazon (NASDAQ:AMZN) to woo some merchants away from rival Indian sites such as Flipkart and Snapdeal. The two new things are all about speed for Amazon’s online sellers in India. Now they can make use of Self Service Registration (SSR) and Amazon Easy Ship. That first one allows merchants to sell their products and items on Amazon immediately after signing up. Amazon Easy Ship helps sellers with logistics…
  • Rocket Internet and Qatar’s Ooredoo team up to create an ecommerce empire in Asia

    Paul Bischoff
    23 Apr 2014 | 5:30 am
    Qatari telco Ooredoo and ecommerce venture firm Rocket Internet announced today the two massive companies will partner to jointly develop online businesses in Asia. The two firms will join forces to create Asia Internet Holding, which will cover Pakistan, Myanmar, Thailand, Malaysia, Singapore, Indonesia, Vietnam, the Philippines, and Australia. The company’s ventures will range from online retail and marketplaces to payment services. Essentially, Ooredoo will lay down mobile infrastructure and Rocket will sweep in to get new smartphone users shopping on its platforms. Rocket is known…
  • No to 4G price hike for existing customers, IDA tells StarHub, SingTel, M1

    Terence Lee
    23 Apr 2014 | 5:16 am
    The Infocomm Development Authority of Singapore (IDA) has told the country’s three leading telcos not to charge their existing customers extra money for using 4G services. In a press release, the government agency noted that StarHub intended to charge customers an extra S$2.14 a month for using its 4G service. After investigating the matter, it has “clarified” the situation with the telcos, including SingTel and M1. All three operators have decided to not change 4G service prices for existing post-paid customers. IDA made this move because it believes the operators should be…
  • OnePlus One is a Xiaomi killer, set to launch in 16 countries next month

    Paul Bischoff
    23 Apr 2014 | 4:09 am
    The 5.5-inch display in overcast daylight. Somewhere in the Xiaomi offices, Lei Jun is starting to sweat. China’s newest smartphone maker, OnePlus, unveiled its first-ever flagship phone in Beijing today at a price equal to Xiaomi’s flagship Mi3 in China, RMB 2,000 (US$330) for the 16GB version and RMB 2,300 (US$368) for the 64GB. The phone officially goes on sale in China on May 28 on JD and Yixun. The international version of the OnePlus will be even cheaper, retailing at just $299. Moreover, it’s shipping to Western markets that Xiaomi hasn’t dared touch yet. OnePlus…
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    Room 214

  • Hiring: Social Media Intern

    Graham Swalling
    17 Apr 2014 | 8:14 am
    Support Room 214 clients’ digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Requires excellent attention to detail, organizational, analytical, and communication skills as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in social media and word of mouth marketing. Visit http://room214.com and http://capturetheconversation.com to learn more about us. Key Responsibilities: Work with account management teams to support our clients…
  • Snapchat: 5 Reasons Your Brand Might Love It

    Taylor Cunningham
    4 Apr 2014 | 1:58 pm
    We’ve all seen it – Millennials contorting their faces, captioning hideous selfies, and rearing their heads in laughter at photos and videos their besties send via the rapidly growing mobile platform Snapchat. Young people around the world trade these short-shelf life images to stay connected with their closest friends and share the quirky ways they see the world. Despite its newness, some adventurous brands have tapped into Snapchat to cultivate relationships with their up-and-coming fans. Read on to learn what we see as the five core benefits of branding on Snapchat. #1 – Ten…
  • Digital Marketing: Spending vs Investing

    James Clark
    1 Apr 2014 | 2:00 am
    From many conversations with CMOs and Marketing VPs, I’ve found there is a fundamental misunderstanding of the difference between the value of digital marketing tactics. There’s a short game (spending) and long game (investing) to getting customers and sales via digital marketing, but most people have no patience or means to justify playing the long game. This presents an opportunity for any company looking for a competitive advantage. The Short Game – Digital Spending The short game is obvious: spending on search, display and promoted posts to drive traffic, visibility and…
  • Learning Resources from the Room 214 Creative Team

    Austin Redd
    28 Mar 2014 | 3:00 am
    Here at Room 214 our account team is often tasked with creating images for our clients to post on their social networks. The design team doesn’t always have the bandwidth to take on these smaller tasks. In an effort to increase efficiency, we’ve gathered a few resources to help our account team create quality images.  Skill Share Skill Share is an excellent resource, and a personal favorite, for learning new skills or expanding on what I already know. The site has hundreds of “member classes” available with a monthly membership. The topics of the classes range from…
  • Improve Your Social Media Strategy with Google Analytics

    Matt LeBeau
    27 Mar 2014 | 3:00 am
    We often get asked different versions of the same question: What’s the single best thing I can do to improve my social media marketing? At Room 214, our favorite way to measure the activity and effectiveness of social media is with Google Analytics. It’s free, extremely versatile and customizable, and it helps compare the performance of each social media platform over time. How to Activate + Set-up Google Analytics For those of you that are Google Analytics novices or don’t even know if you have the proper tracking code installed on your website, you can check out the great help…
 
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    Justin Levy

  • How I Am Finding Value Using Foursquare

    Justin Levy
    22 Apr 2014 | 5:00 am
    As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness Events Vacations On a typical weekend we’ll spend a few hours running errands. I used to check into every place we stopped. The gamification aspect of Foursquare was fun. Then I began…
  • 5 Ways to Stop Being Distracted by Phone Notifications

    Justin Levy
    15 Apr 2014 | 5:00 am
    Recently I was sitting in a meeting when my phone lit up with a new incoming notification. Not wanting to be distracted, I closed the notification without unlocking my phone. When I glanced back up I realized that I didn’t hear an important update. I had not even engaged with the notification but in those few seconds I became distracted and had to ask for the update to be repeated. Sound familiar? This scenario has happened to all of us. It happens when we’re spending quality time with our spouses. It happens when we’re catching up with friends or colleagues. It happens during meetings.
  • Please Take My 2014 Reader Survey

    Justin Levy
    8 Apr 2014 | 7:37 am
    One area that I have struggled with over the past couple of years has been consistency in writing. Over the last few months I have had several friends encourage me to create more because they have either learned or been inspired by something I have shared. There are many different ways that I could create this information but before doing that I need to know more about YOU. Your needs, interests and types of content you enjoy consuming. Your input is very important to me. You’ll be helping me to help you better. I want to know how I can be most helpful in the time that you choose to spend…
  • Understanding Daily Routines to Increase Productivity

    Justin Levy
    1 Dec 2013 | 4:21 pm
    In the past when I would evaluate my schedule in an effort to optimize my time, I would consider only the working hours of the day. For me, this is between 7:30a-5:30p. During those hours, I timeblock my schedule including reading/research time, set times to process email, time to plan for the upcoming day and more. Though I thought about what I wanted or needed to get done outside of those hours, I rarely scheduled it, with the exception of personal appointments. As someone who strives to remain aware of my routines and processes, it occurred to me that I wasn’t taking into account…
  • Don’t Focus on the Upcoming Year’s Predictions

    Justin Levy
    30 Nov 2013 | 7:04 am
    It’s that time of the year when predictions begin dominating the content that is being shared. I predict you are about to read some predictions. — Jeremiah Owyang (@jowyang) November 30, 2013 While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. These predictions are usually from industry leaders and analysts who are on the cutting edge. The problem for enterprises is that it takes time to implement these changing or evolving trends. By the time budgets…
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    Buzzom

  • Social Networking Reaveals A New Path for Business

    Priya
    22 Apr 2014 | 10:09 am
    There is so much noise about social media nowadays that everyone is looking to harness the potential of the same. Although introduced for networking socially, nowadays, it has become the most trustworthy platform for doing and promoting business online. In fact, with social media, online trade has reached a new height, thus by giving business people a vast market to increase interaction that generates profit. The popularity of online trading has become so popular that social commerce itself emerged as a new business model in the 21st century. To keep up with this trend, B2B social networks…
  • Twitter Adopts New Strategy to Boost the Mobile Ad Industry

    Priya
    19 Apr 2014 | 12:08 pm
    The social media giant Twitter is now looking to expanding its advertising base by offering its users to install apps on its social media site and reach a billion people far more easily. Basically the social media website wants to rely less on the approximate 241 million users who have signed into their service every month and looking at ways by which it would be easier to run ad campaigns on its website. This social media house announced on Thursday it is working on ways to make it uncomplicated marketing campaigns  to run on both its website and MoPub, the mobile ad marketing company which…
  • Apple Integrates Audio Fingerprinting Technology Shazam Into iOS 8

    Priya
    19 Apr 2014 | 11:37 am
    The upcoming version of iOS which is iOS 8 will come with an integrated music identification technology which helps in song naming. Apple intends to integrate Shazam’s application of song identification in iOS 8 as Twitter was integrated in iOS 5 in 2011.From that time iOS users did not have to download the app but was incorporated with the product that is it offers developers to connect their apps directly to Twitter. In the same way, Shazam’s song ID technology will be integrated in an iPhone. Also, Siri, which is Apple’s voice search feature, can be used by an iPhone user to find…
  • The Sells of Xbox One Gaming Console Hits 5 Million

    Priya
    18 Apr 2014 | 12:49 pm
    The video game Xbox One is the latest gaming console created and then marketed by Microsoft. Popularly, this game console is also known as X1 or XOne. It is the successor to the Xbox 360 and third in the Xbox game family. This gaming console was release on 22 November, 2013 in the North America, New Zealand, parts of Europe and Australia and will be released consequently to the other parts of the world by the end of this year. By this time, the Xbox One game console has sold over five million pieces and by January by year, already three million game consoles were already sold. The demand for…
  • All iOS and Android Users Know Who Your Nearby Fiends Are with the New Facebook Application

    Priya
    18 Apr 2014 | 12:38 pm
    Facebook has introduced has launched a new application especially for its iOS and Android users. The application is known as “nearby friends” and helps to find friends in your friend list who are located near to you, when both the users activate the application. This is an optional feature and it is totally up to the user if he or she wants to enjoy the application. Now, let’s discuss where you will find this option in Facebook. In the bottom right side, there is the tab called “more”.  Once you click it, you will find the nearby friends and the feature will be automatically turned…
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    Position²

  • The Future of Native Ads

    Team Position²
    23 Apr 2014 | 5:39 am
    Image Source: oDesk Native advertising has been called ‘ads dressed as content’. It is slowly changing the face of ads in the digital space. Native advertising has not only spawned a host of new ad types, it has also captured marketers’ fancy due to its ROI capabilities. In this blog post, we attempt to answer the following questions with respect to native advertising: Why are publishers focusing on native advertising? What is influencing the growth of native advertising today? What is it being used for? What does the future hold for native ads? Native Advertising to the Rescue The rise…
  • Twitter Offers Mobile Ads Beyond its Site and LinkedIn Shuts Polling in Groups

    Team Position²
    21 Apr 2014 | 7:28 am
    Twitter’s Mobile App Install and Engagement Ads Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in mobile apps beyond Twitter. According to Twitter’s blog, “For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.” Through MoPub exchange, you can purchase ads that power mobile app installs and engagement. These apps appear on Twitter as well as thousands of apps on MoPub’s network. Currently in private beta,…
  • Position2 @ SMX, San Jose, March 2014

    Team Position²
    19 Apr 2014 | 12:25 am
    Position2 was at the SMX event in San Jose last month represented by our Head of SEO, Rahul Banerjee. We think SMX lived up to its expectations this year, especially from a SEO point of view. A look into the future of SEO was most intriguing. SMX shed light on a few key future trends to watch for: If you need additional information, feel free to reach out to us. Conversational Search: Advancement is seen both in complexity and nature because of changing user behavior. Now, there is increased emphasis on conversational and voice search. An example of this is the Hummingbird update which…
  • Getting more engagement on Twitter, LinkedIn for B2B Marketing and much more…| Best of the Week

    Team Position²
    18 Apr 2014 | 6:35 am
    This week’s hot news, events and videos from the online marketing and social media world.   From the Position² Blog This Week: Getting the Most Engagement for Your Tweets Twitter is undoubtedly a major component of most brands’ social strategies. But, what are the kinds of tweets that get the most traction? Which industry is topping the engagement charts? Read this blog post to know all this and more.     How to Create a Successful Business Blog 4 Facts and Tips About LinkedIn Advertising for B2B Marketers 10 Ways SEO Works for B2B Companies  …
  • Getting the Most Engagement for Your Tweets

    Team Position²
    16 Apr 2014 | 7:22 am
    As a top social platform, Twitter is a strong contender for the attention of brands. A wide user base coupled with a powerful ad interface beckons
 
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    The Next Web

  • Vevo launches a completely redesigned iOS app, emphasizing discovery and playlists

    Martin Bryant
    23 Apr 2014 | 5:00 pm
    Last month we were given an early look at music video service Vevo‘s new iOS app, and now it’s gone live with a complete redesign across iPhone, iPod touch and iPad. It features a feed-based interface to make it easier to discover new videos, a gesture-based interface and a YouTube-esque mini-player for navigating while you continue to watch videos. There’s greater emphasis on playlist creation and users in the US and Canada get access to Vevo TV, the old-school MTV-style linear approach to watching curated music videos. The new app is live in the US, Australia, Brazil, Canada, France,…
  • Carpooling.com adds Meet Me Now feature to make it easier to catch your ride

    Ben Woods
    23 Apr 2014 | 4:02 pm
    European ride-sharing service Carpooling.com has today launched new features for its mobile apps designed to make it easier for passengers to meet up with drivers. While Carpooling.com focuses on providing longer inter-city travel (the company says the average journey is 125 miles) it still needs to stay visible, adaptable and where appropriate, competitive with shorter hop ride-sharing services like Wundercar To that end, from today, users of the German version of the app have access to a new feature called Meet Me Now that provides passengers with photos and details of the car and driver,…
  • Blurb teams up with Amazon for self-published photo books

    Jackie Dove
    23 Apr 2014 | 10:10 am
    Blurb, the indie publishing platform that lets photographers self-publish their books, has joined forces with Amazon, the retail giant, to sell and distribute books produced and designed by Blurb authors. This opens up a great opportunity for photographers to propel their work into the public eye. To facilitate that, Blurb is introducing BookWright, a new design tool that includes, among other things, free ISBN numbers. In contrast, an ISBN number purchased through Bowker, the U.S. ISBN agency, generally costs $125. With this new program, anyone who creates a book using BookWright,…
  • Uber likely to embrace new payment methods, including cash, to grow in emerging markets

    Jon Russell
    23 Apr 2014 | 10:03 am
    Uber is now live in 100 cities across the world, but it is likely to embrace new payment methods, including cash, in order to realize its goal of becoming a company that is relevant in emerging markets. Speaking at the company’s launch event in Bangkok, Thailand, earlier this month, Mike Brown – Uber’s regional general manager in Southeast Asia — told The Next Web that he is “100 percent sure” that the taxi-booking firm will grow into an company with services for everyone, which means it’s likely to tweak its current payment model in some places. Right now, Uber relies on…
  • 10 Mac apps in 1 bundle – name your own price. Come and get them!

    TNW Offers
    23 Apr 2014 | 9:24 am
    Mac Bundles remain a solid way to save money on top Mac apps. The latest bundle from StackSocial demonstrates that well, as you name the price for 10 OS X apps including RapidWeaver and TuneUp.  The apps highlighting this bundle are RapidWeaver (a top WYSIWYG HTML5 editor), well-known music organizer TuneUp, and Crossover, which lets you run Windows programs on your Mac. If you hit the leaderboard at any point during the promotion, you are automatically entered to win a new 11-inch MacBook Air. In full, the bundle includes: RapidWeaver 5 ($79) – Beautiful Website Design and Creation…
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    Jennings Social Media

  • JSMM Uses Social Media To Drive SEO For Twentyseven Global

    Emily Ward
    18 Apr 2014 | 4:54 pm
    Social media was a powerful force behind JSMM’s SEO strategy for its longtime client Twentyseven Global. JSMM used targeted social media techniques to take Twentyseven Global to Page 1 of Google’s search results, which boosted only visibility and branding for the mobile app and software development firm. Check out the case study! Recently, the Web has been buzzing with Google’s new search result ranking algorithm. Now more than ever, social media is critical to SEO. Businesses can no longer use fake website links to improve their rankings; instead, they must use the power of social…
  • Announcing New Client, Prairiebrooke Arts, And Contest To Win A Signed Jim Hamil Print!

    Emily Ward
    4 Apr 2014 | 2:10 pm
    We’re very excited to be working with our new client Prairiebrooke Arts! This colorful, chic art gallery and custom framing shop located in Downtown Overland Park represents an exceptional selection of original art from local, national and international artists and serves both residential and corporate clients. On April 25 and 26, 2014, the gallery will be holding an opening reception and book-signing for watercolor artist and Kansas City icon Jim Hamil. For the first time ever, his beautiful, historic pieces will be available on large-scale print canvases. We’ve also launched a…
  • Valerie Jennings Accepts Influential Women Award at KC Business Magazine Event

    Emily Ward
    28 Mar 2014 | 8:04 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM), accepted her award as one of KC Business’ most influential women in business in 2014 during KC Business Magazine’s ceremony Wednesday, March 19. She started JSMM in 2003 at the age of 24 and has since launched a second company that produces YouTube videos for brands. Jennings was accompanied at the awards event by several notable clients, vendors and friends including the president of Frank Ancona Honda, the owner of Laura’s Couture Collection, the owner of McCann CPA and other recognizable business leaders. Read more! At…
  • What Does A Social Media Marketer Do At JSMM?

    Emily Ward
    17 Mar 2014 | 10:33 am
    By Emily Ward, social media marketer at JSMM As a social media marketer at Jennings Social Media Marketing (JSMM), I craft targeted social media posts (including for Twitter, Facebook, LinkedIn, Google+, Blogger and WordPress), engage with industry influencers, write online press releases, case studies and e-Newsletters and pitch reporters.  We have a wide variety of clients so I’m also accustomed to writing for many different audiences across automotive, real estate, technology, workspace/architecture planning, education, legal, financial/money management/retirement, manufacturing,…
  • How To Work With A Social Media Agency

    admin
    7 Mar 2014 | 1:44 pm
    By Valerie Jennings, CEO and founder of JSMM & VBM If you are seeking to hire a social media consultant, employee, vendor or agency, you need to be aware of the following issues. One important caveat: Most social media professionals are very trustworthy and invaluable to the growth and development of the industry. However, this goes out to the few who may not have been as straight with some of our clients. Please note this is an educational opportunity for those who are interviewing or who wish to interview pros in the future. If you have any questions regarding any of these items, please…
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    Relationship Economy

  • Say It Enough Times And They’ll Believe It

    Jay Deragon
    9 Apr 2014 | 2:20 am
    If we read or hear enough of the same thing sooner or later we begin to believe what we hear or read whether it is true or not. We grow up hearing about getting and educations and getting a good job because that is what everyone says to do. We go to work for a company that tells us what they want us to believe  regardless of how they treat us or the customer. Over time we become numb to the truth and fearful of speaking up. The media repeats stories of interest and reports the so called facts about the story and we all believe it whether it is true or not. We are told what we can and…
  • Do Women Listen & Understand More Than Men?

    Jay Deragon
    8 Apr 2014 | 2:15 am
    Women often accuse men of not listening. Men usually get defensive and argue they do. We’ve all experienced this argument but the scientific facts support the women. In a world of constant change being able to interpret the meaning of change is more important than reacting to the change. Men tend to draw conclusions based on limited data while women tend to seek a fuller understanding before concluding the meaning of change. Sometimes “drawing a quick conclusion” misses important information that when “heard or seen” could be revealing significant developments.
  • The Foolish Things Business People Do

    Jay Deragon
    2 Apr 2014 | 2:30 am
    I have made some foolish business decisions in the past and each time I make sure the lesson is implanted in my brain for recall when I wander again towards foolishness.  Foolishness is the opposite of wisdom and the only thing that sustains a business is the wisdom to know not to make foolish decisions. It would be valuable if all of us could learn from the foolish decisions each of us have made individually and collectively. Imagine the savings that could be realized from helping others avoid costly mistakes created from foolish decisions.  The fact is that today anyone can improve the…
  • Learning to Understand

    Jay Deragon
    1 Apr 2014 | 3:47 am
    C.S. Lewis said: “We read to learn that we are not alone”. Reading will help you to learn more about the world, about human nature, about how human beings interact in society and in work. Studies have shown that the best leaders are those that read a lot. But it is not just in reading that creates the value it is in reading with the intent to understand. If you don’t understand why, how, where, what or when…read to understand. The first book you should read is “yourself” because once you understand your person, your purpose and your product (what value you…
  • Beginning Over to Advance Forward

    Jay Deragon
    31 Mar 2014 | 2:20 am
    If what you know isn’t working then maybe it is time to learn something new. In a world of constant change there is always something new to learn. But some people consider themselves an “expert” in knowing when in fact they are beginners stuck in what they think they know. Ideas, opinions, and expertise get in the way of knowing what we don’t know. “Knowing” does not allow us anything new, no surprises, no insights, no discoveries. When seeking improvements, innovation or even simple problem solving it is vital to look at what we don’t know or see to…
 
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    Jason Yormark

  • Why Sometimes You Have To Say No To New Business

    Jason Yormark
    14 Apr 2014 | 12:11 pm
    Not every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into the most ridiculous showing of disorganization and disrespect I’ve faced since launching my business. A week or so ago, I was delighted to…
  • How To Guarantee Your Facebook Page Content Reaches Your Fans

    Jason Yormark
    2 Apr 2014 | 3:06 pm
    Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. Some are proclaiming they are leaving the platform, while others have begrudgingly bit the bullet and started paying to promote their posts. While I certainly enjoyed…
  • Social Media Isn’t Going Anywhere

    Jason Yormark
    24 Feb 2014 | 9:22 am
    I often get asked from folks whether there will ever be a “social media crash”. Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social”. It’s the technology that has changed that has allowed us to do so differently. So while I’m sure there will be a fair share of social channels that will come and go, our social…
  • Rick Pitino & The Cauldron of Social Media Poison

    Jason Yormark
    19 Feb 2014 | 9:47 am
    Sounds like a Harry Potter movie doesn’t it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. As quoted from the article linked above: I think technology is a great thing in many instances, and I think it’s poison in others, and for people in sports especially. He goes on to explain how social media and technology have created a environment where kids and athletes specifically are having a harder time communicating in…
  • The 5 Top Things That Practically Guarantee Relationship Success

    Jason Yormark
    13 Feb 2014 | 8:30 am
    I interrupt the usually scheduled program of social media and technology posts with this little relationship post I felt compelled to write. My blogging has always been inspired by helping others in any way I can. Sometimes that strays from my professional world. This time around it’s about relationships. Over the past few years, I’ve been through some tremendous life challenges and changes and have learned so much that I feel compelled to share what I feel I’ve learned. One of the biggest things I’ve experienced is meeting and being with someone that works on every…
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    Edelman

  • Seattle Seahawks Turn Up the Volume of Their Online Fan Base

    Marissa Rubin
    23 Apr 2014 | 1:55 pm
    Seahawks’ Proactive Community Management Scores Big During the Super Bowl Season With some of the loudest fans in the country, the Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team’s playoff run. Instead of distributing high volumes of generic responses, the Seahawks turned to Edelman Digital to assist in the creation of a social media strategy centered around quality, personalized, visual content. Following a short onboarding window, the team was challenged with mastering highly specific nuances regarding the rules of…
  • A Day in the Life: Adam, Account Manager, Toronto

    Marissa Rubin
    23 Apr 2014 | 11:12 am
    Name: Adam Weitner What is your title/practice? Account manager, Digital How many people are in your office? There are 125 people in the Toronto office. What does your job entail? My focus is on social content and community management, but the majority of my time is dedicated to overseeing projects as well as building and maintaining good client relationships. Which social platform do you use most often? I use Facebook and Twitter equally, though I’m more visually active on Facebook. With Twitter I’m more of an observer, and I am not the type to tweet about how my breakfast was. My…
  • Alice Beretta

    Marissa Rubin
    23 Apr 2014 | 10:24 am
    The post Alice Beretta appeared first on Edelman.
  • Russell Dubner Named President & CEO, Edelman U.S.

    Lauren Olney
    23 Apr 2014 | 8:34 am
    Edelman has named Russell Dubner as president and CEO of Edelman U.S., effective July 1. In this role, Dubner, currently president of Edelman New York, will oversee the firm’s largest operation, which consists of 14 offices representing $450 million in revenue. He succeeds Mark Hass, president and CEO of Edelman U.S., who is leaving after five years with the firm holding leadership posts in Asia and the U.S. Dubner will report to Matthew Harrington, global chief operating officer, and join the firm’s Executive Committee. “Russell has had tremendous success in growing and diversifying…
  • Corporate America and the Resurgence of Earth Day

    Peri Schweiger and Jessica Jennings
    22 Apr 2014 | 9:37 am
    In 1962, scientist Rachel Carson published Silent Spring, prompting the emergence of the modern environmental movement. Soon after, in the 1970s, America was in the midst of an industrial boom in which some big factories polluted the air without consequence. The burgeoning environmental movement at the time brought widespread awareness to the strain that humans were placing on the planet. Ultimately, with some environmentalists capitalizing on this new-found consciousness, the very first Earth Day was established in April 22, 1970. As the 21st century rolled out, the environmental movement…
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    Adam Sherk

  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. Real-Time Analytics These real-time analytics platforms are among the most…
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
  • 29% of the Top 500 Google+ Pages are News and Content Sites

    Adam Sherk
    3 Dec 2013 | 7:52 am
    Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+. So I went through the most followed rankings on CircleCount to see how many fall into this category. For the purposes of this exercise I counted traditional news organizations, lifestyle publications, Web-only news…
  • Success with the Google News Standout Tag: A 90-Day Study

    Adam Sherk
    23 Oct 2013 | 6:39 am
    Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. So I set out to gather some informal data. For the past three months I’ve been checking Google News for articles with a “Featured” label, capturing which sites appear and confirming that they used the…
 
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    The Blog of Matthew Loop

  • How to QUADRUPLE Your Income in a Bad Economy

    Matthew Loop
    23 Apr 2014 | 9:51 am
    In this revealing video, you’ll find-out what type of business owners REALLY get paid the most (online and offline) and why. Here’s a hint. You’ll be compensated by your perceived position in the marketplace. This principle applies in a good or bad economy. When you use strategy the right way, it becomes simple to multiply your income while attracting a raving fan base. Click the play button below to watch.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: Selling Products Online? Watch…
  • The Ultimate Caribbean Adventure Mastermind (what others are saying)

    Matthew Loop
    19 Apr 2014 | 6:22 am
    What an absolute BLAST!! If you weren’t in the tropical paradise of Punta Cana with us this year, you missed a very special gathering. Here’s a quick, fun video where 8 of our Caribbean Adventure Mastermind attendees tell you about their experiences at the event. We even added some blooper outtakes at the end. Enjoy!     This just in… Our 2015 dates have been set! Mark your calendar now for April 2nd – 5th in Punta Cana. Visit this link for more details and to see if you qualify. We just started accepting applications for the new year. See for yourself why so…
  • Selling Products Online? Watch This FIRST

    Matthew Loop
    12 Apr 2014 | 8:58 am
    If you sell products or services online (or intend to), watch this video immediately. You’ll discover one of the BEST expert positioning secrets that multiply your customer and sales numbers quickly. When you manage public perception in this way, you gain instant credibility in the marketplace.     This video was shot at Paradisus Punta Cana in the Dominican Republic. We just hosted an adventure mastermind there for doctors and entrepreneurs. It’s one of my favorite Caribbean hot spots. Did you like this post? If so, click the Facebook “like” button below and share…
  • The Google+ Local Marketing Blueprint for Chiropractors

    Matthew Loop
    11 Apr 2014 | 2:09 pm
    What an AWESOME CALL last night!! Great questions by fellow chiropractors, too! All 197 lines were packed so I apologize if you tried to get on and had trouble. Technology cooperated and we now have a replay available below. You DO NOT want to miss what was discussed as it affects your practice volume and revenue directly. Google+ Local, Yelp, and more practice-building strategies were covered. You’ll find out how HUNDREDS of chiropractors like yourself are flooding their online listings with positive reviews. This hides negative ratings once and for all! If done right, this one simple…
  • The 6 Secrets of Ethical Persuasion and Influence

    Matthew Loop
    16 Mar 2014 | 9:30 am
    These universal principles of persuasion make you more effective in life and MULTIPLY your business revenue almost immediately! Discover the powerful influence factors that make people say yes. As you’ll see in this eye-opening video, there is an exact science to this. As a business owner who’s looking to make a greater impact, this is one of the most valuable lessons you’ll ever learn.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: 4 Hypnotic Psychological Triggers That Earn Trust…
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    Elaine Gantz Wright

  • Are You Content?

    elaine gantz wright
    31 Mar 2014 | 3:32 pm
    It’s hard to believe I started writing this blog  five years ago. Seems like five months in many ways—and yet, so much has changed and at breakneck speed.  The trailblazers along the social-media super highway—accelerators such as Chris Brogan, Brian Solis, Beth Kanter and Clay Shirky—continue to inspire and challenge my thinking as they constantly reinvent, re-calibrate and re-conceptualize their own approaches to social media, their audiences, the web and their own livelihoods. It is, indeed, an ever-changing frontier out there . . .well, out here, as well. Where are we five years…
  • Time for Social Media Therapy in 2014?

    elaine gantz wright
    27 Dec 2013 | 11:12 am
    Brian Solis, one of the pioneering voices in social media and one of my fave raconteurs, wrote a provocative year-end post called My So-Called Digital Life. In it, he turns a harsh light on social media behavior and questioned its value in our lives. As we look to the year ahead and prepare to orchestrate our communication plans—either for personal or business impact, I believe Solis’ thoughts resonate. Whether it’s selfies, the sandwich on your plate, life events, new profile pictures, a vacation spot, your updated relationship status, a provocative quote, a random icebreaker, or…
  • UPDATED Due to Ice Storm: Holiday Customer Art Show at Stoney’s Wine Lounge | Dec. 13 | 5:00 –7:00

    elaine gantz wright
    1 Dec 2013 | 11:39 am
    Sommelier Necklace Join us next week when we thaw. . . I am excited and honored to participate in a Holiday Customer Art Show at Stoney’s Wine Lounge.  It’s a festive way to sip luscious wines from around the globe, shop for one-of-a-kind gifts crafted by eclectic and surprising artists from around the corner — and savor delicious jazz with friends in a cozy neighborhood atmosphere. What could be better? I will be including some of my favorite jewelry creations. Here are a few examples—incorporating copper, abalone, quartz amethyst, brass, silver plate, gold wire, and other…
  • Creating Content. Inspiring Results.

    elaine gantz wright
    8 Sep 2013 | 8:24 pm
    RECENT PROJECT HIGHLIGHTS: Romancing the Pants  | HAGGAR CLOTHING CO. When Joseph Marion Haggar, Sr. started the Haggar Company in 1926, the most prominent apparel manufacturers on the East Coast said, “Haggar can’t make clothes in Texas, and he won’t last one year!”  Today, it’s clear that more than 87 years of persistent innovation and keen ingenuity have certainly proved them wrong.  As one of the apparel industry’s most durable brands, Haggar has maintained a stable market position for almost a century—which provides a fertile ground for new creative energy and expansion…
  • Remembering Ann Cushing Gantz

    elaine gantz wright
    22 Aug 2013 | 8:27 am
    It’s difficult to believe my mom left this earth one year ago today–after a long struggle with the aftermath of devastating stroke. No matter how difficult the journey, life is never really the same after your mother has left your world. Remembering you today, Mom. Once again, here is the poem you asked that we read at your funeral . . . and another from me.  Love, e. When Earth’s Last Picture Is Painted By Rudyard Kipling When Earth’s last picture is painted And the tubes are twisted and dried When the oldest colors have faded And the youngest critic has died We…
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    Harp Social

  • 5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot

    Vanessa DiStefano
    11 Apr 2014 | 9:58 am
    Categories: Blog, Facebook, Instagram, Pinterest, Social Media Marketing, TwitterTags: Facebook, Instagram, instant twitter notifications, Pinterest, right hand column ads, right hand rail ads, social media, Social Media Snapshot, Twitter, Twitter profile changesCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 11, 2014: New on Twitter 5 Big Changes Coming to a Twitter Profile Near You Are you ready? A new [...](Read more...)
  • 5 Power Tips for Writing Killer Blog Headlines for SEO and People

    Diane Rayfield
    9 Apr 2014 | 9:35 am
    Categories: Blog, blogging, Content Creation, Content Marketing, Social Media & SEOTags: blogging, content marketing, seo and headlines, tips for good headlines, Write Great Headlines, writing great headlinesHow to write blog headlines that get found and shared! In this article we'll show you 5 power tips for blog headline writing that will elevate your blog to share-worthy status.(Read more...)
  • 04/04/2014: Social Media Snapshot | Twitter Photos, Important LinkedIn Updates & New Foursquare Ad Themes

    Vanessa DiStefano
    4 Apr 2014 | 9:14 am
    Categories: Blog, Facebook, Google Plus, LinkedIn, Social Media Marketing, TwitterTags: Facebook, foursquare, Foursquare ads, GooglePlus, linkedin, Products and Services tab, Tap to tweet, TwitterCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 4, 2014: New on Twitter Post Four Photos to a Single Tweet? Yes, You Can. In perhaps an effort to [...](Read more...)
  • 03/21/2014: Social Media Snapshot | Twitter’s Major Update Rumors, Evernote Updates Business Card Scanning Tool & More

    Vanessa DiStefano
    21 Mar 2014 | 12:43 pm
    Categories: Blog, Social Media Marketing, TwitterTags: @-reply, evernote, hashtags, social media, Social Media Snapshot, Twitter, twitter videosTwitter’s Major Update Rumors, NBA Tries Out Instant Play Twitter Videos & Evernote Updates Business Card and Presentation Mode Scanning Tools Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending [...](
  • How to Add Call-to-Action Buttons to your Organic Page Posts

    Diane Rayfield
    17 Mar 2014 | 6:10 am
    Categories: Blog, Facebook, How To, Social Media MarketingTags: CTA buttons in posts, Facebook call to action buttons, Facebook Power EditorPage owners want more clicks and engagement from organic Facebook posts. Did you know Facebook recently added the ability for Page owners to add a call-to-action button to organic Facebook posts? Below you’ll find easy-to-follow steps that will show you how to add a Facebook Call to Action button to any of your organic Page [...](Read more...)
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 29 of 1001 | Be the Master of Real Estate or any Profession in 2014

    Israel Rothman
    23 Apr 2014 | 8:26 am
    When you pick a Doctor, Lawyer, Realtor, Financier, or any professional, you are not looking for “cheap” if you are wise.  The Lawyer who represents himself in court has a fool for a client!  If you understand, you are looking for the best, most effective, most up-to-date, most high-tech professional you can find, because he […]
  • Announcing 2014 Pendleton Real Estate Master

    Israel Rothman
    21 Apr 2014 | 10:16 am
    Kalvin B. Garton 541-969-1358 http://easternoregonland.com/ Kal Garton Accredited Land Consultant, ALC, GRI, ARC, EMS, NCE, RLI Garton and Associates 207 SW 9th St. Pendleton, OR 97801 Office: 541-276-0931 Fax: 541-276-2459 EMail: gartonar@uci.net Other Major Pendleton Oregon Real Estate Listing Brokers (minus the lead generators) according to Google: Caldwell Banker Real Estate Pendleton Century21 Real Estate […]
  • Announcing 2014 Denver Real Estate Master

    Israel Rothman
    19 Apr 2014 | 5:19 pm
    Tom Reed 303-933-3333 Denver Colorado Real Estate – from Google search (less the lead generators) Fireside Realty Group Coldwell Banker Residential Brokerage CENTURY 21 Real Estate Fuller Sotheby’s International Realty Denver, Colorado – RE/MAX Arnie Stein Team Real Estate Kentwood Real Estate at Cherry Creek Legacy Real Estate, Fireside Realty Group, Coldwell Banker, Residential Brokerage, […]
  • Announcing 2014 Yakima Washington Real Estate Master Sponsor Debbie Krieger

    Israel Rothman
    18 Apr 2014 | 7:28 am
      As we build out our blogs in Yakima Washington, only our Master sponsors and one sponsor for each town will appear with contact info here (one for each business category): Debbie Krieger –  Yakima Real Estate Master Sponsor John L Scott Real Estate Yakima, Washington 98902 Office 509-248-1970 Cell 509-945-1478 debbie@youryakimabroker.com 2014 Yakima MLS […]
  • Announcing 2014 Orange County California Real Estate Master Sponsor

    Israel Rothman
    17 Apr 2014 | 11:35 am
    As we build out our blogs in Orange Country California, only our Master sponsors and one sponsor for each town will appear with contact info here (one for each business category): Orange County California Top Real Estate Brokers – Prudential California Realty – Star Real Estate – Realty One Group –  Santa Ana Realty – […]
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    SocialTimes

  • The State of the Bad Bot Infestation [INFOGRAPHIC]

    Kimberlee Morrison
    23 Apr 2014 | 11:30 am
    There’s an infestation on the Internet, and by all accounts, it seems to be getting worse. According to a recent report from Distil, a provider of bot detection and mitigation software, bad bot activity increased nearly 50 percent and now accounts for over 23 percent of all web traffic. What’s worse, activity from good bots decreased and the bad guys now outnumber the good. Many reports have indicated China and Eastern Europe as the origin of most bad bots. However, the report points to the U.S., Great Britain and Germany as hubs for bad bot origin. In fact, the U.S. was identified as the…
  • New Fiber Networks Could Improve the Stability of the Internet

    Kimberlee Morrison
    23 Apr 2014 | 10:00 am
    There’s an arms race, online and off, for better Internet speeds. As Google expands its Fiber network, AT&T has begun making the case that it could offer fiber in 100 cities. But why are companies suddenly rushing to install fiber? The simple answer is that consumer demand for streaming services is growing massively. According to the BBC, Netflix now accounts for half of all streaming online, with more than 44 million subscribers worldwide. In the later part 2013, CNET reported that Netflix and YouTube combined accounted for 50 percent of peak Internet bandwidth use in the U.S. CNET’s…
  • Google’s +Post Ads Amplify Content and Expand Reach

    Christie Barakat
    23 Apr 2014 | 8:38 am
    After several months of pre-release brand testing, Google made +Post ads available to the public last week. Google says +Post ads “amplify your content and create conversations across the Web” with comments, shares and +1s driving engagement. Shared posts are completely interactive, meaning users can engage with content from third-party sites. A recent survey of 60,000 people by Forrester Research found the same amount of people who visit Twitter each month also visit Google+ (22 percent), and that Google+ visits top LinkedIn, Pinterest and Instagram. What’s more, Google+…
  • Viber’s New Design Goes iOS Flat, Offers New Features

    Christie Barakat
    23 Apr 2014 | 7:36 am
    In line with the new iOS 7 operating system, Viber has updated its look in a white-over-gray flat design that incorporates iOS 7′s call screen during active calls. Viber 4.2 features include multiple photo-sending capabilities, an option to create a list of blocked numbers or contacts, longer video messages and a typing status indicator for desktop and Android devices. The company has also made the app available to BlackBerry 10 users. Viber CEO Talmon Marco said: Viber has been redesigned from the start for simplicity and ease of use. Taking our cue from the clean, flat look of iOS 7, we…
  • Social Media Newsfeed: Twitter Redesign | WhatsApp Users

    Tim Sohn
    23 Apr 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Twitter’s New Profile is Now Available to Everyone: Here’s How to Get Yours (AllTwitter) The latest profile page (which feels a lot like a Facebook-a-like redesign) began a slow rollout to Twitter users at the beginning of the month. Now, it would appear, all the kinks have been worked out: all Twitter users can now get the new look. VentureBeat The new profiles feature a three-column layout, cover photos and overlapping profile photos — just like Facebook and Google+. Specific new features include a “best…
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    VIRALBLOG.COM

  • How Game Of Thrones Fandom Is The Ultimate Promotion

    Marion aan 't Goor
    22 Apr 2014 | 9:00 am
    It is said that your fans are the ultimate brand ambassadors. Nothing is more true when it comes to TV shows, books and movies: especially George R.R. Martin’s series of fantasy novels A Song of Ice and Fire (ASOIAF) and its subsequent TV series Game of Thrones. So what did the Game of Thrones fandom bring forth this time? Some die hard ASOIAF and Game of Thrones fans made a highly interactive map of the fictional continents of Westeros and Essos, in which most of the books and series take place. The map allows you to zoom into towns and cities, and click through to the interesting…
  • Graphene: Sci-Fi Material That Will Change Every Industry

    Igor Beuker
    20 Apr 2014 | 7:37 am
    Graphene is the strongest, thinnest sci-fi material known to exist. It is the future material that will change every industry, including yours. Graphene is incredibly thin but 200 times stronger than steel while still being flexible. It’s transparent, can conduct electricity, can easily be made magnetic, and is cheap to make. Some say graphene may well revolutionize computing, telecommunications, and engineering. This wonder material sounds like fiction, but Graphene is the real deal. Why Graphene Will Change Your Industry Too? Graphene can change the electronics industry, ushering in…
  • Top 5 Viral Videos In Viral Friday: Portrait of Lotte

    Martin Michalik
    18 Apr 2014 | 9:36 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Enjoy and please share. This week, we selected the following video top 5 for you: 1. Portrait of Lotte – 0 to 14 years in 4 min. Click here to view the embedded video. This new time-lapse shows Lotte changing from baby to 14 years in 4 minutes. Copyright Frans Hofmeester and music produced by Hollywood composer Mateo Messina got this video 8,2 million views in a week. The female, reversed…
  • Why ‘The World’s Toughest Job’ Goes Viral?

    Laurens Bianchi
    17 Apr 2014 | 10:01 am
    As many as 24 people applied for ‘the world’s toughest job: Director of Operations. Why this job interview goes viral? Because of your mom… You could have a job where you have to stand up almost all the time, constantly exert yourself and work 135 hours a week or more. You could be stuck with no vacation time and no time even to sleep, and the workload will actually go up on holidays. Oh, and degrees in medicine, finance and culinary arts are required. And as for the salary – how does $0 annually sound? Remarkably, 24 applied for the job. These 24 applicants were…
  • Neelie Kroes Is Furious About Uber Ban In Brussels

    Igor Beuker
    17 Apr 2014 | 6:06 am
    Neelie Kroes, the Vice-President of the European Commission is furious at Brussels for banning Uber, the taxi-service app. The French are crazy too. A Brussels court has declared Uber to be illegal in Belgium, saying the company will be fined €10,000 for every ride. Earlier this year the French government actually forced Uber chauffeurs to wait 15 minutes before picking up passengers in response, which now seems tame in comparison to Belgium’s actions. Neelie Kroes About Uber Ban in Belgium Kroes is furious. On her blog Kroes reacted: “Are they serious? What sort of legal system…
 
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and…
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Your persona is the role you play in life. It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy. The image below from Altimeter Group shows the steps your customers take during and following their decision-making process, as well…
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    There are many sketchy activities online.  I learned on Saturday that some unscrupulous people created an email address in my name and spammed many folks via email and their website contact forms. Unfortunately, there’s not very much I can do about it. I spent the weekend trying to do damage control and apologizing to the recipients who alerted me to what was happening. I would never advocate buying social media followers. If you received the message below, please don’t click on any of the URLs. And always be vigilant regarding email from people you don’t know —…
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
     Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Social media timing tools There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn…
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    Social Media B2B

  • Grow Your B2B Audience by Considering Size, Engagement and Value

    Jeffrey L. Cohen
    17 Apr 2014 | 4:00 am
    Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. What’s the premise of your book Audience? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that…
  • Work in B2B? LinkedIn Can Supercharge Your Personal Brand

    Mark Cohen
    10 Apr 2014 | 4:00 am
    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. I asked him what it was. His answer? It’s kind of a digital rolodex that connects people. I didn’t really get it at the time but since I was the guy in charge, and supposed to be leading the digital efforts, how could I…
  • 8 Ways to Improve Your B2B Content Marketing Video

    Jeremy Durant
    1 Apr 2014 | 4:00 am
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video the right way for your business: 1. Keep it short 
Internet users are, by and large, an impatient group. They want to get in, consume your information and move on as quickly as possible. Keep your videos limited to three minutes or less in order to engage users right then…
  • 3 Actionable Items B2B Marketers Can Take to the Bank

    Vik Duggal
    19 Mar 2014 | 4:00 am
    B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. They will lead to more conversations (because you love people), more deals (because you love to see opportunities), and more money (because that’s what makes a business run). Marketing is being held more and more accountable for top line growth. It’s critical that your tactics drive conversations, opportunities and dollars. Focus on these things that you can take to the bank and watch the dollars flow. 1. Double down on what’s…
  • I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking

    Jeffrey L. Cohen
    17 Mar 2014 | 4:00 am
    B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. Sure, if we are successful at it, we make money, but a business product that doesn’t add value to the business is not worth considering. And social media doesn’t help this problem. If you have a bad product or service, social media provides both an outlet for frustrated customers and the means to amplify the message further. So let’s assume that you have an…
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    {grow}

  • One million words later, I still fear publishing

    mars
    23 Apr 2014 | 3:00 am
    By Mars Dorian, {grow} Contributing Columnist He said, “At some point in your life, you have to ask yourself: are you a doer, or are you a talker? Because nothing is cheaper than talk, and nothing more priceless than action.” It’s the beginning of a novel I’ve written, the ninth so far. I started writing stories about four years ago and unleashed a volley of words only matched by the rapid fire of an assault rifle.  Ratatatataata– about a million words in 36, and when I say a million words, I literally mean a million. My writing software, Scrivener, reminds me of that number…
  • Are the bad guys winning?

    Mark
    22 Apr 2014 | 3:00 am
    A few months ago, my blog was a target for a denial of service attack. What this meant was that a “bot” was set up by somebody (in this case a person in The Netherlands) to hit my site over and over so many times that readers cannot access the blog. It was a random attack and this might seem like a pretty dumb business plan, but apparently a lot of companies are obsessed with breaking into my site … and probably yours too. The result was that I had to spend many hours and thousands of dollars to recover from the problem and guard against future attacks. My hosting company…
  • The cure for Bloggus Interruptus

    Mark
    21 Apr 2014 | 3:00 am
    I am suffering from Bloggus Interruptus. Like anything, the more you blog, the better you get at it. Bloggers who commit to a consistent schedule find that it becomes easier, faster, and more fun. Even the creative juices start flowing better once you adopt the discipline of regular writing. For the past five years, I have blogged my butt off. I have been extremely disciplined in my writing and approach, churning out at least two strong posts a week without fail. Until last month. For the first time since 2009, I turned it off for almost four weeks during an extended business/vacation trip to…
  • Being Banned Ain’t What It Used to Be

    Mark
    17 Apr 2014 | 3:00 am
    By Mohanalakshmi Rajakumar, {grow} Community Member When he came into my office and said “Put it up here!” expecting a high-five, I knew sentiments about having a banned book in the Middle East had changed. I gave my colleague a weak smile and turned back to the student sitting at my desk. “I’m super excited for you,” he said, bouncing out into the hallway. “I’m going to read your book now.” He was referring to the news story that had posted the night before, on the national blog. The same online daily that everyone in my my country of Qatar reads like the rest of the world…
  • An inspiring entrepreneurial journey with @JoePulizzi

    Mark
    16 Apr 2014 | 3:00 am
    Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. I was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing World event in Sydney but even more important, I got to spend some quality time with Joe and got to learn more about his entrepreneurial journey. While he is well known for his events, books, and contributions to the marketing field, what is less well known is the perilous business path that got him there! I think you’ll enjoy this short interview and become inspired by his tenacity. The post An…
 
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    distility.com

  • Hello world!

    Stepanie
    23 Apr 2014 | 2:50 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    360i Digital Agency Blog

  • 360i Celebrates Earth Day with Miracle-Gro Planting Day

    360i
    23 Apr 2014 | 9:03 am
    To commemorate Earth Day, 360i hosted an agency-wide planting event at our offices across the U.S. With seeds, soil and pots provided by our friends at Scotts Miracle-Gro (a 360i client), more than 200 employees rolled up their sleeves and started growing! This event wasn’t just about growing plants though— for when you grow, you grow much more than just a plant. That is the insight behind Miracle-Gro’s new campaign, “Gro Something Greater,” which is designed to resonate with a new generation of growers. For sixty years, the brand has been talking about the benefits that Miracle-Gro…
  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    23 Apr 2014 | 7:38 am
    360i is looking for top talent to help us continue to create groundbreaking work on behalf of brands such as Coca-Cola, Kraft Foods, Oreo, NBCUniversal, SUBWAY, Toyota and more. Right now there are more than 60 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), we invite you to throw your hat in the ring at the links below. Associate Designer, Digital & Social Content – New York We’re looking for a design talent to join our Content Studio and…
  • What’s Buzzing: Nearby Friends, Live Cartoon Sketches & More

    Adriana Sanchez
    18 Apr 2014 | 2:11 pm
    This week brought a U.S. Masters win for Bubba Watson (and for Waffle House), the announcement of a new Doritos Locos Tacos Flavor via SnapChat and a significant mobile update from Facebook. Keep reading for these and more headlines. Facebook Introduces Optional “Nearby Friends” Setting Facebook just announced a new feature called “Nearby Friends”. The optional setting, if turned on, will periodically notify a user of friends that are nearby or on the go, facilitating in-person interactions. Similarly, friends of a user may see that user’s location if the user chooses to share it…
  • Let Me Take a (Branded) #Selfie

    Megan Conley
    18 Apr 2014 | 9:32 am
    The #selfie has become a wildly popular trend on Instagram and Facebook over the past year, and whether you love it or loathe it, one thing can’t be denied: selfies are everywhere. They’ve spread from our newsfeeds all the way to outer space, and there’s even a top 40 song called “#SELFIE.” Growing rapidly, we’ve seen consumers, celebrities and brands alike all jump on the selfie bandwagon. Although the phenomenon has been touted as both positive and negative – think: all the headlines of self-obsession, vanity and narcissism—there still exists great potential for brands who…
  • HBO’s Game of Thrones Challenges Fans to #TakeTheThrone

    360i
    17 Apr 2014 | 12:29 pm
    By Audri Nakamura, Account Supervisor and Caroline Tseng, Senior Strategist at 360i. HBO premiered Season 4 of “Game of Thrones” on April 6 with an episode that marked the most social HBO original series debut ever, breaking the record held by Season 3’s “Red Wedding” episode by more than 18 percent. Per Nielsen’s Social Guide, 6 million people saw a tweet in reference to “Game of Thrones” for the premiere, and there were more than ten “Game of Thrones” related hashtags trending on Twitter worldwide. On Facebook, the show saw 2.8 million interactions. Since the…
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    Mindjumpers

  • 5 Tips To Assist Your Content Production Work Flow

    Claire Marie Spackman
    11 Apr 2014 | 2:17 am
    More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. Define conversational touch points Before you get all wrapped up in brainstorming mode, it is a good idea to start…
  • A Social Media Status Quo – Brazil

    Claire Marie Spackman
    21 Mar 2014 | 3:22 am
    The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray. We’ve caught up with some of our own…
  • Tumblr – Why, How & Who?

    Fie Lyster
    7 Mar 2014 | 3:08 am
    Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people. The content is also designed to be highly sharable and the platform has an easy and intuitive feel to it. The fact that there is a huge amount  of  entirely free templates to use is…
  • A Social Media Status Quo Pt.1-Japan

    Claire Marie Spackman
    5 Mar 2014 | 1:33 am
    The following post is part of the Mindjumpers Network series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. An island in the Pacific Ocean, a culture with a heritage that dates back thousands of years and one of the world’s largest economies. Japan’s social media landscape is equally as diverse as the…
  • How Pepsi Max Hit The Viral Nerve Of Social Media

    Claire Marie Spackman
    28 Feb 2014 | 5:51 am
    These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe. The UK Pepsi Max ad featuring daredevil stuntman Damien Walters popped up on several media websites as “video of the day” this week while time will tell if the action packed Jägermeister ad will follow in the viral footsteps already laid. But apart from the stunt-which ingredient made this video…
 
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    The Next Web » Social Media

  • 5 tips to optimize your new Twitter profile layout

    Kevan Lee
    21 Apr 2014 | 12:25 pm
    This post originally appeared on the Buffer blog. Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash. Visual content will get a big boost. Top tweets will get a bump. And we’ll all be scrambling to find out what works best on this extreme makeover of our Twitter homes. While you wait your turn to find your way around your new profile, you might be interested to plan ahead. We collected some Twitter tips from…
  • Facebook’s referral traffic share grew over 37% in Q1 2014, Pinterest was up 48%, Twitter increased only 1%

    Emil Protalinski
    21 Apr 2014 | 8:00 am
    Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost. As with previous reports, however, if we take a closer look at the data, it becomes clear that only the top three are really worth considering. Here’s the breakdown from Shareholic, which tracks 400 million users visiting its network of 300,000 publishers: The month columns show the “share of visits,” a percentage…
  • How to grow an awesome community to fuel your social startup

    Nadia Hussain
    19 Apr 2014 | 4:00 am
    Nadia Hussain is the Community Director at Polyvore. When you’re starting a social company, building a loyal and engaged community is paramount. But that can also be one of the most nuanced and challenging elements of launching your startup. As employee #6 and community director at Polyvore, I’ve had the opportunity to watch our community grow and build relationships with many of our early users – some of whom have been on our site for more than six years now. Today, our site attracts 20 million unique visitors per month and our awesome community has created more than 100 million...
  • With PiQ, PeerIndex wants to help marketers make sense of Twitter

    Paul Sawers
    16 Apr 2014 | 5:35 am
    Algorithmic social ranking service PeerIndex has been building an arsenal of tools over the past few years, designed to bring meaning to the social data malaise. Yes, PeerIndex wants to be a every digital marketer’s best friend. We’ve written about the London-based startup on a number of occasions in the past, for example when it launched PeerIndex Groups back in 2011, before integrating with SocialBro and then rolling out a new topical influence API. Broadly speaking, PeerIndex’s technology tracks activity across the social realm, evaluating users’ online ‘social capital’ based…
  • 10 tips for optimizing Facebook ads with incredible images

    Sarah Maloy
    15 Apr 2014 | 4:00 pm
    Sarah Maloy is Shutterstock’s social media manager. This post was originally published on the Shutterstock blog and has been adapted with permission. Images have never been more important in the world of social media, and even more so when talking about social advertising. When you’re investing in social media advertising and looking for a return on that investment, it’s vital to use the best images to engage your audience. We’ve put together a list of 10 tips to help you select images and target your audience to create awesome social media ads. 1. Choose a simple, bold image With…
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    Huddle Productions

  • Southwest Airlines Videos in Social Media

    Chris Yates
    31 Mar 2014 | 9:46 am
      Southwest Airlines  is one of the largest and most strategic airlines within the social media landscape. Southwest Airlines is very active with over 1.6M followers on Twitter, 4.1M fans on Facebook and over 9 Million views on Southwest Airlines YouTube Channel. Alice Wilson who leads the social marketing practice at Southwest Airlines is responsible for extending the brand’s imprint online and driving business objectives within the social space. Along with her counterparts in Corporate Communications and Customer Relations, she defines the social strategy and vision for the…
  • Speakeasy in Dallas

    Chris Yates
    26 Mar 2014 | 6:30 am
    Speakeasy is a content marketing, social media and promotions agency that works with Huddle Productions. The post Speakeasy in Dallas appeared first on Huddle Productions.
  • No Kid Hungry

    Chris Yates
    26 Mar 2014 | 6:21 am
    Tim McDonald Director of Community at at Huffington Post talked with Chris Yates at SXSW & SXSWi. McDonald talked about his passion for the No Kid Hungry Campaign. For more information on No Kid Hungry. Huffington Post     The post No Kid Hungry appeared first on Huddle Productions.
  • Guy Kawasaki talks Marketing at SXSW

    Chris Yates
    26 Mar 2014 | 6:16 am
    Chris Yates, Huddle Productions, talks with Guy Kawasaki about social media and content marketing. Guy Kawasaki is a Silicon Valley author, speaker, investor and business advisor. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Guy has unique insights into the world of digital media. For more information on Guy Kawasaki.   The post Guy Kawasaki talks Marketing at SXSW appeared first on Huddle Productions.
  • Gary Vaynerchuk talks Social Media at SXSW

    Chris Yates
    26 Mar 2014 | 6:07 am
      Chris Yates of Huddle Productions talked with Gary Vaynerchuk at SXSW at the 2014 event. Gary Vaynerchuk is co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker. For more information on Gary Vaynerchuk check out his website. The post Gary Vaynerchuk talks Social Media at SXSW appeared first on Huddle Productions.
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    Courtney Engle Robertson

  • Announcing the Podcast: The Local Small Business Show

    Courtney Engle Robertson
    18 Apr 2014 | 4:47 am
    After years of helping small business owners with their social media and web development needs, it’s time to help even more people.  To do that, I’ve launched my own podcast, The Local Small Business Show. It’s available so far on: iTunes Stitcher SoundCloud Blackberry TuneIn Miro Windows (which doesn’t give us links so search) and all other directories via RSS In each show, you can expect to find the top 5 most important updates related to changes you need to make for your business’s social media, website, and other digital marketing.  I’ll keep you…
  • WordPress 3.9 Features Walkthrough

    Courtney Engle Robertson
    16 Apr 2014 | 2:55 am
    WordPress 3.9 is finally here. It’s time to update your websites.  Remember, do a backup of everything first. See the earlier written description of WordPress 3.9 features. The post WordPress 3.9 Features Walkthrough appeared first on Courtney Engle Robertson.
  • What image size do you need for previews on Google, Facebook, Pinterest, Twitter, LinkedIn and more?

    Courtney Engle Robertson
    15 Apr 2014 | 10:05 am
    Every time that you share an article to social media, a different image size is presented depending upon what platform you are using. Knowing how to to place those images into your website for the previews to be optimized for each destination can be complicated. Note: this is about the display size, not the file size. Facebook: Upload size to your website: 1200 x 627px Displays in Facebook at 484x252px Test your link at FB OpenGraph Debugger Post by Courtney Robertson. Google+: Displays in Google+ at 506 x 300px. (Google has a maximum height and scales the width proportionally) Test by +1…
  • Mobile Marketing Part 7 – Using Apps

    Courtney Engle Robertson
    14 Apr 2014 | 2:55 am
    Mobile marketing can include how your website looks, getting found locally, text message marketing, ads, paid search, and even apps.  In this series, we’ve already reviewed many of these. Let’s look at mobile apps for your business. Mobile websites Location-based marketing QR codes SMS messages (like email newsletters) Mobile ads Mobile paid search Apps Caveat: A mobile app is different than a mobile website.  Your app should do more than what someone can do visiting your website on their mobile device. Examples of Mobile Apps for Your Business Loyalty rewards – two…
  • How to Find Nearby Tweets

    Courtney Engle Robertson
    10 Apr 2014 | 2:55 am
    Are you using Twitter to find nearby tweets? It can be a powerful way to connect with your community online. Twitter doesn’t make it easy to find people nearby. I’ve got a few ways to find others: Your Local Media and Public Service/Works Go look for the newspapers, tv stations, radio stations, police departments, schools, chamber of commerce and other civic organizations that serve your local region.  Look by towns, cities, counties, zip codes, and any other geographic organizations.  Look through who is following them, and who the brand is following.  See what lists that…
 
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    NotEasyToForget

  • Brand New! The Most Watched Social Media Video Series Ever, Here’s Version #5

    James Ball
    22 Apr 2014 | 2:50 am
    Erik Qualman has just released the newest version of his incredible (and incredibly popular) Socialnomics video. You can check out past versions on Erik Qualman’s YouTube channel. The first video, Social Media Revolution has been viewed 3,042,211 times as of this writing. The 2nd version, Social Media Revolution 2 (Refresh) has been viewed 1,873,925 times. There’s a reason that Erik’s work is so popular. He has worked tirelessly to provide a captivating view into the current state of social media and digital marketing for the past several years. If you find the video…
  • Have Your Mobile “AHA Moment” Today. At This Speed, Tomorrow’s Too Late…

    James Ball
    18 Apr 2014 | 9:15 am
    It’s true, if you are just now seriously contemplating having a “mobile strategy” for your marketing efforts, you are already behind the times. To put things into perspective, consider the social media revolution, which could legitimately be called the largest disruption to date in our lifetime. This is a “revolution” that has been more than a decade in the making, and yet businesses are still baffled by Twitter and remain clueless about how to leverage Facebook. In comparison, it would be totally fitting to say that mobile is more like an exponential global…
  • This Is How Your Website Is Hurting Your Business – Infographic

    James Ball
    16 Apr 2014 | 3:17 am
    Here’s a really nice infographic from the folks over at Medical Web Experts. If re-designing your website is something that you’ve recently completed or are considering, then you know how complicated and daunting this task can be. I like this infographic because it succinctly delivers statistics about 5 key elements that can either win or lose you business when people visit your website. Several enlightening points from the infographic that made me question a thing or two: 75% of people will not return to a website if it takes more than 4 seconds to load Changing the color of a…
  • 63 Best Practices To Create Perfect Posts On Social Channels – Infographic

    James Ball
    10 Apr 2014 | 4:32 am
    I don’t typically post these types of Infographics because most are flawed (in my opinion) in one way or another. I usually find one or more parts or pieces of information that just doesn’t sit right with what I’ve learned from years of practical application. This one from My Clever Agency is an exception. This is the 4th iteration of the same Infographic and it really is pretty awesome. I want to highlight one bit of info contained in the graphic to make a very important point: “Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will…
  • Pointing The Finger on April 8th 2014: Bridget Randolph

    James Ball
    8 Apr 2014 | 3:00 am
    This whole “Pointing the Finger” idea is not entirely new here on my blog. I have highlighted many people over the years for one reason or another…usually because they were very noteworthy individuals and I wanted to draw your attention to them. Today though, I thought I’d actually name posts like these and give them a category. I’ve been working on a post for several days about mobile responsive websites and what the future might hold. In my research I came across a post on Moz.com by Bridget Randolph entitled, “So You Have a Mobile-Friendly Website. What Now?” Well, this post…
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    CompuKol Connection » Blog

  • Ways to Improve Your Calls-to-Action

    Michael Cohn
    22 Apr 2014 | 2:00 am
    Many people (you included) understand clearly how important an effective call-to-action can be for your business. Ironically, the call-to-action is often the element that falls through the cracks. Some people don’t understand how effective the right call-to-action can be and how it can allow you to bring your business to the next level. The value of a call-to-action First and foremost, it is very important to understand why the need is so essential for a call to action (in every post). This applies to created and curated content because, in both cases, you have the same ultimate goal,…
  • How to Effectively Outsource Content Creation

    Carolyn Cohn
    19 Apr 2014 | 2:00 am
    As a person who is involved in marketing for your own business, you probably thoroughly understand how much is involved in marketing precisely so that your business becomes a greater success because of your efforts. There are several tools that you can use and only you can determine which ones work best for you. How to approach it You may feel that nobody can write your marketing content any better or “spot on” than you can write it. However, there are times in life (and in business) when it is worth paying someone else to do what you either don’t want to do or don’t…
  • What to Do to Make Your Website Responsive

    Michael Cohn
    17 Apr 2014 | 2:00 am
    If you have a website that is optimized for mobile devices, you may not have any interest in this blog article. However, if you don’t, you may wish to read on because the information that is presented here will probably prove valuable to you. What to do to engage others When it comes to marketing your brand and your offerings, you may still be struggling with ways to come up with the most effective marketing strategy to engage your target audience. You are actually right to be concerned. At this point in time, with the numerous advancements that have been made in technology (are other…
  • Using Infographics to Deliver Your Message

    Richard Larson
    15 Apr 2014 | 2:00 am
    Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. We previously discussed Infographics in the article on Content Marketing With Infographics. A quick check of Google Trends will show you how the interest in Infographics has continued to…
  • Getting More Clients With Google Local

    Michael Cohn
    12 Apr 2014 | 2:00 am
    Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. The ins and outs of Google Local Google Local is a social media tool that allows businesses to interact personally online with their clients. It is a very powerful and effective tool when it comes to drawing new clients to those businesses. Additionally, there is a very strong possibility that you will rank higher on the…
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    Sneeze It

  • What does LinkedIn’s new publishing option mean to you?

    David Steel
    15 Apr 2014 | 8:14 am
    The world’s largest professional network LinkedIn recently announced that it will now allow its members to add long form blog posts to their profiles. This will soon give users a way to build their professional brand because it means their posts will now be seen by other members within their network. It also means that members will now have the option to follow other members not already in their network and build their own group of followers. This change is just now in a rollout phase, meaning that it will only affect 25,000 users initially, but expect it to grow within the next year!
  • Social Selling: The Importance of Managing Brand YOU

    David Steel
    7 Apr 2014 | 10:52 am
    By Jeb Blount, Author of People Buy YOU The value of social media in sales in no longer a debate. As a business tool, social media has moved from cutting edge to ubiquitous.    Still, many sales professionals are asking valid questions about the value of time spent on social media – they have doubts; and for good reason: Leveraged incorrectly social media can and will eat away at your prime selling hours, steal your commission checks, and potentially harm your career.  If you have similar doubts and questions about the efficacy of social media to your sales read the next paragraph…
  • How to write an attention-grabbing headline

    David Steel
    2 Apr 2014 | 9:00 am
    (Kind of like that one.) Journalism 101 teaches budding young writers that the headline is the most valuable copy to hook the reader in. And considering that 8 out of 10 people will read headline copy but only 2 out of 10 will actually read the rest, we know this extends to realms outside of journalism, like your website, social media content, and blog posts. In addition to grabbing the reader’s attention, there are other key factors to writing a good headline, which we’d like to outline here. Make sure the headline clearly explains what the article is about Your headline should be…
  • Five Steps to Establishing Your Brand Online

    David Steel
    26 Mar 2014 | 6:41 am
    After months of planning, fine-tuning, and organizing you are finally ready to launch your business online. And if you build it, they will come, right? Not exactly. There is a lot of work that goes behind the scenes of any online business. But it’s important to get it right from the start. Building your presence on the Internet requires diligence, preparation, and patience. And the following key items: Lock in your social media handles and domain name as quickly as possible. Say you are branding a burger business by the name of “Ben’s Burgers.” You’ll want to make sure that this…
  • Popular Hashtags You Don’t Know

    David Steel
    18 Mar 2014 | 2:48 am
    Every day, hashtags are invented at a dizzying pace. It’s important to know the meaning behind them and how to use them properly—arbitrarily placing hashtags in your tweets and posts won’t get you anywhere (and may actually do you a disservice in the long run). Here’s a look at a few very popular hashtags as well as their meanings. How many of these do you use? #latergram: used with a photo you took earlier (to indicate you are posting this pic at a later time) #instagood: used to describe an artsy pic #teamfollowback, #FF, #followFriday: used in conjunction with the names of users…
 
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    Pushing Social - Blog Ideas, Tools, Training

  • How Do You Create An Effective Blogging Strategy?

    Stan Smith
    22 Apr 2014 | 11:42 am
    Important but tough question. It’s often helpful to tackle complicated questions by working backward. In this case, I believe an effective business blogging strategy creates customers. I know this sounds crass to the unicorn and rainbows crowd but a business blog is a waste of time if it can’t help pay the bills a return a profit. We’ll explore this question from the business bloggers perspective. In the future, I’ll address the “brand building / audience building” side of the debate. How A Blog Creates Customers We’ll be tackling this question in depth during our free training…
  • Ian Cleary – How to Dominate Your Niche

    Stan Smith
    21 Apr 2014 | 6:00 am
    https://s3.amazonaws.com/pushingsocial/podcast/Episode_9_Ian_Cleary.mp3 Push Me To Subscribe to the Pushing Social Podcast How do you grow a successful business in a hyper-competitive niche?  How about in a niche where everyone has a head start? This episode I talk with Ian Cleary the founder of Razor Social.  Ian has built an incredibly successful business and blog by focusing on delivering unique content that his readers want. In the process, he’s become the go-to go for social media tools advice for thousands of subscribers and readers. Here’s what you’ll learn in this…
  • How to Turn Your Blog Into Your Top Salesperson

    Stan Smith
    16 Apr 2014 | 11:22 am
    I had an epiphany – a particularly painful one – to my ego at least. Every 6 months or so, I review the posts I’ve published in the last year. I use this 30,000 foot view to see if I’m missing any key topics. During my last review I noticed something… I talk about blogging – a lot. Anything you care to know about blogging is right here. Lately I’ve devoted some time to content marketing and Facebook. Good stuff. Stuff I’m proud of. But somehow I’ve managed to make a rookie mistake. A mistake that I caution my clients about all the time. I’ll sum it up like this - “Write…
  • How to Automate Your Businesses’s Blog Post Writing Process

    Stan Smith
    14 Apr 2014 | 1:24 am
    Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these ideas out of your employee’s heads and into your inbox. The key is to make the process as easy and “non-interruptive”.  Ideally you want to automate the process so one simple step can turn your employees into blog idea champs. Today, we’ll review one technique for getting quality blog ideas from…
  • Jay Baer – How to Create Marketing So Good That Your Customers Would Pay For It

    Stan Smith
    9 Apr 2014 | 6:59 am
    Are you trying to turn your blog into a business? Are you trying to figure out how to create marketing so good that customers are willing to for it? Join me today as Jay and I discuss the future of marketing and how to make your business stand out from the crowd. Show Notes: Youtility Convince & Convert Youtility for Accountants Have a Question or Want to Leave Feedback? Leave us a Message! https://s3.amazonaws.com/pushingsocial/podcast/Episode_8_Jay_Baer.mp3 Listen on: iTunes | Stitcher
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    33 Charts

  • Medical Leaders will Think Out Loud

    DrV
    10 Apr 2014 | 10:49 am
    The public space is where knowledge, information and conversation now collide.  It’s where we should be.  The evolution of our profession in a networked world must involve attention to how we think and share in the great wide open. In fact, a defining feature of a leader in the digital age will be the capacity and will to look beyond what they can see and touch. (This is my first stab at a graphiquote (not sure what you call this…just made it up).  We’ll see how it takes.  Feel free to share and share alike.)
  • What is Content?

    DrV
    9 Apr 2014 | 6:17 pm
    The word content is used a lot surrounding online communication.  A colleague recently asked me to define content.  After thinking about it, here’s what I came up with: Content is retrievable information that can be consumed.  It’s stuff that can be heard, seen, shared, curated and commented upon. Content is a human creation, something translated from the realm of the mind into some tangible form.  This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video.  The subjective process of translation is how the view of the mind’s eye…
  • Worms and The Huffington Post

    DrV
    28 Mar 2014 | 2:00 am
    This Huffington Post on worms is interesting.  Even if you’re not into parasites, it’s worth thinking about.  Written by Baylor College of Medicine’s Peter Hotez, it showcases how physicians can and should translate what they know for general consumption. As the founder of one of the country’s most prestigious schools of tropical medicine, Dr. Hotez is passionate about neglected tropical diseases. His post makes a clean, approachable case for thinking about worms.  You can see that there are a lot of reasons why this subject needs general attention. This seems like something we…
  • Context Collapse and the Public Physician

    DrV
    26 Mar 2014 | 11:00 pm
    It used to be clear where we were.  When we were in a patient room we carried ourselves one way.  In church or temple, we behaved a different way.  With old friends and family, the limitations and boundaries were different. How we should be has traditionally been defined by where we were and who we were with. Public communities change that.  Doctors and patients swim in the same pool.  Employers and residency directors have access to the same search results.  Context is increasingly ill-defined so it’s easy to find yourself unintentionally breaking the rules. This isn’t a new…
  • The Value of Sharing Links We Haven’t Read

    DrV
    15 Mar 2014 | 3:20 pm
    Try this experiment: Take a impactful message from a source, boil it down to 140 characters, then share it on Twitter with a broken link.  Lots of folks will  share your link. Sharing unseen links is a new kind of exhibitionism that’s had a lot of play recently.  It’s an interesting phenomenon.  But I wonder if it’s such a bad thing. What we share represents a new form of exhibitionism.  We share how we like to be seen and what we share defines us in the public eye.  And what we say we link to may be less important than the show of sharing itself.  Posturing and positioning may…
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    Talk It Up!

  • Will the new ad formats ruin Twitter?

    heidim@heidimillerpresents.com (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
  • What a diamond earring taught me about Zen

    heidim@heidimillerpresents.com (Heidi Miller)
    10 Apr 2014 | 4:33 pm
    Your quick reminder to stay present and curious This morning, I noticed a just after my shower that one of my diamond earrings was no longer in my ear. In the past, this moment would have inspired a flood of self-chastisement (why didn't you remove them like a responsible person), loss (the one splurge gift from my mom 10 years ago) or even punishment (if you can't keep track of things, you don't deserve to have nice things). After all, the earrings are one of just a few pieces of fine jewelry I own, and they were given to me 10 years ago by my mother. I suspect that many women and more than…
  • RTFM at Ignite Seattle

    heidim@heidimillerpresents.com (Heidi Miller)
    26 Sep 2013 | 2:31 pm
    My first Ignite Seattle talk was fun! I had a fantastic time speaking at my very first Ignite Seattle last month. While I do a great deal of public speaking, the home town crowd and five-minute time limit had me far more nervous than usual! But the Ignite Seattle support team was amazing; they helped us to prepare, gave us newbie presenters the lay of the land and gave us every chance to succeed. Justin Martensein, thank you! And Monica Guzman was a patient and vivacious host for the evening. My thanks to Ignite Seattle for such an amazing evening!
  • 8 Things I Learned from 8 Years in Podcasting

    heidim@heidimillerpresents.com (Heidi Miller)
    5 Jun 2013 | 9:19 am
    Secrets from a podcasting geek I am very much looking forward to this afternoon's talk on podcasting at the Emerging Media Conference! Thanks to the fabulous Jenn Matthews for inviting me to speak on one of my very favorite topics in the world: podcasting, that most intimate and enduring of social media. A sneak peek at my mini-keynote talk for this afternoon:
  • Putting the "social" back in social media: IRL

    heidim@heidimillerpresents.com (Heidi Miller)
    29 May 2013 | 3:08 pm
    It's easy to skip this week's social media event, especially when you're busy and it's cold and rainy. Here's why you shouldn't. I'll admit it; I've been out of the social media loop a bit lately, with Social Media Breakfast out of commission and my position at Spoken taking up most of my brain space. Plus, I figure, how many times can we really talk about how Facebook sucks now and how Tumblr and Vine are all the rage? What can you get from a live event that you can't get from Mashable? Last night, it was chilly, rainy and generally unpleasant going-out weather. But I'd missed the last few…
 
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    Social-Media

  • TDA Group Content Happy Hour: Five bite-sized news items that may feed your career goals

    Paul Gustafson
    18 Apr 2014 | 10:58 am
    Career advancement can be like eating a chocolate bunny: a nibble here and there, and soon you see real progress. This week’s news digest covers five recent items that may help you get ahead. Read a primer on protecting work from the Heartbleed exploit and a list of what hiring managers look for in content marketing candidates. You’ll also see how social media can predict work performance, find ways to optimize social posts, and learn more about recent LinkedIn changes. Heartbleed: Should You Change Your Social Media Passwords? [INFOGRAPHIC] By Shea Bennett at Mediabistro First things…
  • TDA Group Content Happy Hour: Kissing your LinkedIn Services and Products tabs good-bye

    Paul Gustafson
    11 Apr 2014 | 12:05 pm
    Are you prepared for next week? Taxes are due in the United States on Tuesday—and the day before that, LinkedIn will remove every company’s Product and Services tabs the social platform hosts. This week’s news digest looks at this inevitable content purge, and tells how you might migrate critical information to the new LinkedIn Showcase Pages. Plus, find stories about the latest social network rankings, and discover why content is becoming even more critical for B2B sales. LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages By Martin Beck at Marketing…
  • TDA Group Content Happy Hour: Are you ready for these 5 social changes?

    Paul Gustafson
    28 Mar 2014 | 9:39 am
    Sometimes you have to roll with the punches. This week’s news digest gives you a heads-up on changes that could impact you soon. We cover a big shift in LinkedIn that could affect your company’s presence, reasons to cut your Facebook hashtag count, ways to boost your reach on Instagram, the speed in which Google Glass is becoming relevant, and the likely farewell to single screens. Read on to prepare for the very near future. Another One Bites the Dust: LinkedIn Kills Company Page Products & Services By Kurt Shaver at Business 2 Community LinkedIn will discontinue its Products and…
  • Why Must We Constantly Strive to Impress?

    Kyle Lacy
    24 Mar 2014 | 11:04 am
    Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power of perception… the power to impress… especially for the younger professional. It is extremely hard for anyone to be an expert in any industry when you have been in the business world for less than 10 years… perhaps even 20 years. It is even harder to convince someone of your “perceived expertise.” Your…
  • TDA Group Content Happy Hour: 5 ways to extend your content’s reach

    Paul Gustafson
    21 Mar 2014 | 2:46 pm
    Your content can’t hit its mark if it doesn’t get in front of the eyes that matter. This week’s Content Happy Hour offers advice on crafting messages that will get shared, retweeted, and liked to extend your reach. Read on for data-driven analysis of what drives retweets, a how-to for shareworthy content, the wearable future of content consumption, the importance of a single Twitter account, and key takeaways from the marketers presenting at last week’s SXSW Festival. Which of Twitter’s “Hard Features” Can Drive the Most ReTweets? MarketingCharts Staff Report Twitter’s…
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    NotEasyToForget

  • Brand New! The Most Watched Social Media Video Series Ever, Here’s Version #5

    James Ball
    22 Apr 2014 | 2:50 am
    Erik Qualman has just released the newest version of his incredible (and incredibly popular) Socialnomics video. You can check out past versions on Erik Qualman’s YouTube channel. The first video, Social Media Revolution has been viewed 3,042,211 times as of this writing. The 2nd version, Social Media Revolution 2 (Refresh) has been viewed 1,873,925 times. There’s a reason that Erik’s work is so popular. He has worked tirelessly to provide a captivating view into the current state of social media and digital marketing for the past several years. If you find the video…
  • Have Your Mobile “AHA Moment” Today. At This Speed, Tomorrow’s Too Late…

    James Ball
    18 Apr 2014 | 9:15 am
    It’s true, if you are just now seriously contemplating having a “mobile strategy” for your marketing efforts, you are already behind the times. To put things into perspective, consider the social media revolution, which could legitimately be called the largest disruption to date in our lifetime. This is a “revolution” that has been more than a decade in the making, and yet businesses are still baffled by Twitter and remain clueless about how to leverage Facebook. In comparison, it would be totally fitting to say that mobile is more like an exponential global…
  • This Is How Your Website Is Hurting Your Business – Infographic

    James Ball
    16 Apr 2014 | 3:17 am
    Here’s a really nice infographic from the folks over at Medical Web Experts. If re-designing your website is something that you’ve recently completed or are considering, then you know how complicated and daunting this task can be. I like this infographic because it succinctly delivers statistics about 5 key elements that can either win or lose you business when people visit your website. Several enlightening points from the infographic that made me question a thing or two: 75% of people will not return to a website if it takes more than 4 seconds to load Changing the color of a…
  • 63 Best Practices To Create Perfect Posts On Social Channels – Infographic

    James Ball
    10 Apr 2014 | 4:32 am
    I don’t typically post these types of Infographics because most are flawed (in my opinion) in one way or another. I usually find one or more parts or pieces of information that just doesn’t sit right with what I’ve learned from years of practical application. This one from My Clever Agency is an exception. This is the 4th iteration of the same Infographic and it really is pretty awesome. I want to highlight one bit of info contained in the graphic to make a very important point: “Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will…
  • Pointing The Finger on April 8th 2014: Bridget Randolph

    James Ball
    8 Apr 2014 | 3:00 am
    This whole “Pointing the Finger” idea is not entirely new here on my blog. I have highlighted many people over the years for one reason or another…usually because they were very noteworthy individuals and I wanted to draw your attention to them. Today though, I thought I’d actually name posts like these and give them a category. I’ve been working on a post for several days about mobile responsive websites and what the future might hold. In my research I came across a post on Moz.com by Bridget Randolph entitled, “So You Have a Mobile-Friendly Website. What Now?” Well, this post…
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    Web Ink Now

  • Back online after TypePad DDoS attack… hopefully

    David Meerman Scott
    23 Apr 2014 | 1:45 am
    This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack. A non-techie definition of a DDoS attack is when a huge flood of Web traffic is sent to overwhelm a website or network. Sometimes the criminals who do this demand ransom to stop, which appears to have been the case with TypePad according to TechCrunch. A similar attack occurred recently taking down Basecamp. The post mortem about the Basecamp attack is interesting in its details on the attack. The attack started late…
  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean counters…
 
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    One Trouser

  • Best Options For Water Damage In Tampa

    admin
    22 Apr 2014 | 6:46 am
    When employing a mold removal professional, property owner need to hire companies which are fully licensed in the state. In order to become certified, examinations have to be passed, and techs have to reveal competence in mold remediation, and different sorts of mold growth. When you work with a business that is certified and bonded, you can be sure that they have all the necessary experience, and abilities, to perform the services. Not just will the work be done appropriately, however they will also utilize the most up to date remediation approaches in treating the mold, and areas which are…
  • Options For Water Damage In Orlando

    admin
    18 Apr 2014 | 7:45 pm
    Mold damage can rapidly infest the entire home; sure, you believe a spray bottle with bleach will eliminate the mold, however this usually isn’t really the case. When you notice mold damage, even in restricted areas of your house, you must call a mold remediation expert as soon as possible. Not just can they diagnose the damage, they can also contain it. Even if it becomes a minor trouble, that can be fixed with family bleach, hiring a specialist will result in the task being done appropriately, and will ensure mold damage does not spread throughout the house, and your furniture. Water…
  • Arlington Water Damage

    admin
    16 Apr 2014 | 6:23 am
    Water damage will not just trigger damage to furniture, carpetings, and flooring, but also the structure of a home. For this factor, it is crucial to employ a business that can do water damage in Arlington TX restoration services, at the very first indicator of damage to any locations of the house. Top business utilize the most recent devices, and extraction approaches, in order to guarantee all water is removed, prior to being able to restore any areas of the house. Whether it is the basement, living room, or other areas of the house, you have to get in touch with a restoration business, at…
  • Best Options For Water Damage In Scottsdale

    admin
    14 Apr 2014 | 5:39 pm
     Employing a Scottsdale water damage restoration business that focuses on care, is fully certified, insured, and bonded, are some things a homeowner should think about. It is also a good idea to find a restoration business that has great scores and reviews, and is renowneded in the local community. These are basic signs that they are not only trusted, but can perform any type of restoration services as are needed. If you discover any damage, to walls, carpetings, tile, or any other areas of your house, contact a restoration company instantly, to identify the process that has to be taken, to…
  • Water Damage Chicago

    admin
    14 Apr 2014 | 3:43 am
    Like Water Damage Chicago, mold damage can compromise your home’s foundation. If you observe an issue in your home, even if it seems insignificant, you must speak to a mold removal specialist right away. Not only can they check the house for damage, they can likewise make use of the most recent devices to check the foundation and structure, to guarantee no much deeper set damage has actually taken place. The earlier you call, the simpler it will be to avoid structural damage; however, even if it has taken place, the best removal specialists, will have the ability to perform the needed…
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    We Are Social

  • 10 myths about YouTube users

    Harriet Middleton
    23 Apr 2014 | 8:06 am
    Google’s latest report looking into YouTube’s current UK audience demographics, has revealed quite a lot about the nature of Britain’s YouTube users. Google used key findings from the report to create the following infographic, which goes against many of the assumptions you might be inclined to make when it comes to YouTube. For example, despite often being considered a platform for teens, the report shows that 90% of UK YouTube users are 18 or older, and 50% are over 35 years old. The report also provides interesting insights for brands using YouTube as an ad platform. It claims…
  • We Are Social’s Tuesday Tweakup #17

    Nick Mulligan
    22 Apr 2014 | 8:34 am
    Adobe releases stats on Facebook ads Adobe has released its quarterly report on Facebook Advertising for Q1 2014, and it’s good news for Facebook advertisers. The stats show cost per click decreasing 2% year on year and 11% quarter on quarter, while click through rate has jumped 160% year on year and 20% quarter on quarter. Other results include an increase in engagement and video views, plus evidence that suggests most engagement/video views happen on Fridays. Facebook launches ‘Nearby Friends’ Facebook is rolling out a new feature for US iPhone and Android users, named…
  • The digital behaviours of global teens

    Cat Millar
    17 Apr 2014 | 6:09 am
    As one of the most debated and sometimes maligned generations, today’s teenagers have even greater reason than their predecessors to feel that ‘no one understands’ them. Thankfully, via an exclusive preview of GlobalWebIndex’s Q1 2014 Teens Audience Report (which you can download here), we can now report on the facts, as told by teenagers themselves, and reveal the ramifications for brands. The report shows a generational realignment of social, with 25-34 year olds now representing the largest share of users across most of the major social networks, coupled with the rise and rise…
  • Using social to create a political tsunami

    Lorya Noseda
    16 Apr 2014 | 8:18 am
    On Friday, I got the exciting news that the campaign I worked on for the Cambodia National Rescue Party was awarded Bronze in The Warc Prize for Social Strategy. The prize recognises social ideas that drive results, which is exactly what the Political Tsunami campaign aimed to do. Last year, while I was working in Singapore, I had the opportunity to be involved in Cambodia’s national elections campaign. Together with Pete Heskett and Jamie Macfarlane, we took on this project in our free time and for the first time ever, fought an entire election campaign on Facebook. The challenge seemed…
  • The Social Smackdown

    Tom Ollerton
    15 Apr 2014 | 8:12 am
    Why do conferences always have boring panels, bad coffee and make you feel a bit empty inside? We couldn’t work it out either. So we designed a session for busy people who want useful, inspiring content and the best coffee in London. We called it a Smackdown. No idea why, just sounded fun. We’ve outlawed branded stress relief balls, back slapping and canapé breath and instead insisted on 3 punchy ten minute presentations from the best brands in social. Our next event in London is on the morning of the 13th of May with Panasonic, Beats By Dre and a very special guest. It’s a brand only…
 
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    tcapushnpull.com

  • Our Top 3 Favorite Surprise and Delight Campaigns

    Sarah Irish
    23 Apr 2014 | 1:09 pm
    In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. So what can we do to make consumers love our brands? We can make them overwhelmingly happy. Photo Via: Matchistic One of the greatest things you can do for your social media strategy is to take a step back and look at your constituents. What do they need? What do they like? Surprise and Delight Campaigns give you the opportunity to think outside of the box and make people happy in ways that don’t have to be brand focused. We have a lot of campaigns…
  • Typefaces Explored – Font News and Links

    Christina
    17 Apr 2014 | 9:18 am
    “Letters do love one another. However, due to their anatomical differences, some letters have a hard time achieving intimacy.”    -Ellen Lupton, Thinking with Type We gathered together some news from the world of typography and few links to fonts and apps that we wanted to share with you. Enjoy!    News Hoefler & Frere-Jones typography firm has become Hoefler & Co. since the recent separation of business partners Jonathan Hoefler and Tobias Frere-Jones – Read about the dramatic split here.   Hoefler and Co. introduces webfonts designed to…
  • Recent Linkedin Updates Explained

    Sarah Irish
    11 Apr 2014 | 1:26 pm
    Our favorite social media sites have been changing a lot lately. First there were the Facebook updates, then twitter got a facelift, and now Linkedin is making a key change. Last week, Linkedin announced that as of April 14, 2014 the “Products and Services” tab will no longer exist and will be replaced with “Showcase Pages.” Showcase pages are extensions of company pages and will allow businesses to go more in-depth with products and services they offer. In addition to allowing companies to expand their product sections, Showcase Pages allow follows to pick and choose what products…
  • A Day in the Life: Sarah, Social Media Coordinator

    Sarah Irish
    4 Apr 2014 | 10:37 am
    A lot of people have an idea of what they think a Social Media Coordinator does. Although it changes from agency to agency, here at Cyphers, I don’t just sit in front of Facebook and Twitter all day. Although a lot of my job does include monitoring social media sites for our clients, I wear several different hats through out the week. Here is a brief look into what a typical week in my position looks like. I have meetings and brainstorms, and coffee, and  more coffee, and M&Ms, and planking, and blogger outreach shipping, and Facebook posting, ad writing, and of course more coffee!
  • Facebook Updates That Won’t Ruin Your Life

    Anna Forbes
    28 Mar 2014 | 1:13 pm
    Let me paint a picture for you. You’re drinking your morning cup of joe, you login to Facebook before diving into your work emails (I won’t tell if you won’t). But what’s this? Facebook looks different. You start to panic. You feel betrayed, yet again, sad and confused. Fear not people, Facebook has made some changes on us again, but they are not life altering this time. I am here to go through these minor changes for you. Here we go: 1. Font–This time around Facebook is keeping their changes simple. One of the biggest elements to the new design is the font. They have gone for a…
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    Social Media Network - Marketing

  • How To Tackle Negative Comments While Managing Community In Social Media

    8 Apr 2014 | 5:48 am
    Hi Folks, do you work as an Online Community Manager? Do you often receive the negative remarks of some person whom you have not known in a long time? Well you do not have to be a community member to receive negative feedback / response or a comment. You could have subscribed to a site and there you have someone creating a high noise level. You may not know this person. The only connection between you and this person is the Page / Site that you both are on. While sometime the comments 'may' not be 'useful', other times certain comments are necessary to be heard and addressed to. When the…
  • Measuring Your Customer In Social Media

    1 Mar 2014 | 7:20 am
    We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model.RFM = Recency, Frequency and Monetary Value.Recency = How recent has the customer purchasedFrequency = How often did the purchase take placeMonetary= How much was the spend / purchase made ofHere you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action. This and more can be done with the data. For instance you can figure out who are your high paying people.
  • How To Plan Your Social Media

    6 Feb 2014 | 4:33 am
    Social Media should be a part of your Marketing Plan. Social Media is not to be seen as an  isolated one - off case. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. The most worrying situation is when Business houses set up the Facebook Page and then they do not keep the Page active. This leaves a bad impression for the Brand and Business. Add to this the Page is open for Spammers. Social…
  • How To Spread Your Facebook Page URL And Twitter Handle - Social Media

    31 Jan 2014 | 3:00 am
    ​Incase your Facebook Page and your Tweets from your Twitter is not being spread around or heard well, then, here are couple of spaces where you can add your Facebook Page URL and your Twitter Handle:Insert on your EMail below your SignaturePut the Twitter Handle on your Facebook Page in the About SectionPut the Facebook URL on your Twitter Page in the Description SectionSparingly mention your Handle and Facebook URL when you write your LinkedIn Credential PartIncorporate the two on your Visiting Card Incorporate them on all your Offline and Online Communications like advertisements,…
  • What Makes Your Facebook Page Get Banned - Social Media

    7 Jan 2014 | 2:53 am
    ​Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook.Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to under​​stand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to…
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    FutureComms

  • So You’re a Social Media Junkie, Are You?

    Paul Sutton
    23 Apr 2014 | 12:55 am
    “One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision.” Bertrand Russell In the last couple of weeks I’ve been interviewing graduate-level candidates for potential roles at BOTTLE. And pretty much without exception, each of them has announced excitedly that they’re crazy about social media. They love it! It was the thing on their course that really fired them! They simply can’t get enough of it! Only, when I question them about how this overwhelming passion…
  • [ebook] Addressing Facebook Zero: a new era for Facebook marketing

    Paul Sutton
    10 Apr 2014 | 1:58 am
    Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators that they could expect to reach a maximum of only 16% of their fans with any given status update. But Facebook threw the cat among the pigeons in December 2013 when it confirmed a “leaked” update to the newsfeed algorithm resulting in that figure falling dramatically to between 3% and 6%. In the last couple of weeks, rumours have started to circulate that a further update will reduce organic…
  • April Fool’s and the White Noise of Brand Marketing

    Paul Sutton
    2 Apr 2014 | 3:04 am
    Just in case you weren’t aware, yesterday was April Fool’s. A day for all manner of utterly hilarious japes and pranks (cling film over the toilet bowl, anyone?) when anarchy is not only allowed but actively encouraged. In such an environment, brands come out to play. And boy, did brands come out to play! April 1st 2014 saw an unprecedented number of brands getting in on the pranking act. Everyone from Tetley (biscuit-flavoured tea) to Specsavers (the Mona Lisa wore contacts) to Vegemite (new energy drink) to Lego (delivery by turtle) to Amazon (Kindle cover with the smell of old books)…
  • Recommended Reading: Spin Sucks by Gini Dietrich

    Paul Sutton
    31 Mar 2014 | 5:12 am
    With such an overt emphasis on digital, Spin Sucks is a book that will scare the living bejesus out of some in the PR industry. And believe me, that’s a very good thing. In the book’s opening salvo, Gini Dietrich says: “Officially, the PR industry has been around since 1929, and it has remained pretty much the same for more than 70 years. The digital web has forever changed the way we communicate. It’s changed the way we all do business. And it has forever changed the way we, the PR professionals, perform our jobs.” Reading this book will be a wake-up call for many communications…
  • 10 Steps to Nailing a Killer Career in PR

    Paul Sutton
    27 Mar 2014 | 3:59 am
    PR is changing. Gone (for the most part) are the days of endless media relations and measurement using AVEs. So far, so obvious. And so whether you’ve been in the industry for five years or you’re looking for your first role, you need to adapt your skill set and the way you position yourself if you want to forge a successful, long-term career in the industry. When I recruit new people, there are certain things I look for that go way beyond education or previous experience or even attitude. Those things are still important, but they’re balanced by less…
 
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    Blog - Social Nerdia

  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell

    socialnerdia@gmail.com (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
  • The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

    socialnerdia@gmail.com (Social Nerdia)
    10 Apr 2014 | 1:47 am
    There's a South Park episode in which Stan, one of the four main characters of the show, is transported to a virtual world that looks much like the 1982 film Tron. In the show, the computer-simulated environment is supposed to be an embodiment of the world's largest social network: Facebook.The episode is a funny parody of the social network and the awkwardness of digital relationships - from friend requests and photo albums, to Farmville and Café World. The show aired over four years ago, but it was the very first thing I thought of when I heard that Facebook was acquiring one of the…
  • 4 Reasons Why SXSW Interactive Matters

    socialnerdia@gmail.com (Social Nerdia)
    8 Apr 2014 | 1:44 pm
    I first attended South by Southwest Interactive in 2010 on a mission to understand the SXSW cultural experience. Over the years I’ve learned that SXSW Interactive’s #1 draw is no longer about being there for the launch of the next Twitter. Today’s SXSWi gets more attention than ever before and there are more conversations happening online than a person can handle. This creates a lot of noise and makes it harder to break away from the pack, especially for startups. As MRY's CMO David Berkowitz told me: "It is now practically obligatory for tech startups to attend SXSW, which makes…
  • The Number One Metric Facebook Cares About On Its 10th Birthday Shows No Signs of Exodus

    socialnerdia@gmail.com (Social Nerdia)
    4 Feb 2014 | 1:53 pm
    In 2013, reports about a teen exodus of Facebook users made global headlines. From reports of millions of lost teen users in 3 years, to a Princeton study that claimed that Facebook would lose up to 80% of its users by no later than 2017, Facebook's dominance has been called to question.Is Facebook in deep trouble? Should we all flee the network before we're all alone in there?Nope.Not so fast.While Facebook is seeing competition from every angle and its relevance could potentially dramatically change in years to come, Facebook is doing much better than those headlines would like to make you…
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    Invisible // Ink

  • Wish You Were Peer to Peer

    Tom Eldridge
    22 Apr 2014 | 10:12 am
    This weekend I’ve been trying to solve one of modern life’s great mysteries. A wireless home network that doesn’t drop, or has a hissy fit when I move from one room to the next. In the UK, we have what I would loosely define as Peer to Peer Wifi Hotspots. A portion of my Wi-Fi is made publicly available for use by other network members. It works but is still quite fiddly to switch over without going through BT’s log-in process. Taylor Davidson has written a really insightful piece on The Future of Peer 2 Peer. The main thrust of his argument is that the history of the…
  • Things that have caught my interest on April 21, 2014

    Tom Eldridge
    22 Apr 2014 | 2:36 am
      Time to  rattle through things that have caught my eye over the Easter break. Firstly I’ve recently installed Firechat on my iPhone. Firechat is a peer to peer messaging service that uses a little known function in iOS7 to create private networks without being connected to the internet if you’re in there are enough people with the app in the vicinity. As with any service using new technology a tipping point must be reached in members using this app to gauge whether it will be successful. I’m also trying out Infinit, a viable peer to peer file storage alternative…
  • Things that have caught my interest on April 14, 2014

    Tom Eldridge
    14 Apr 2014 | 1:52 pm
    There has been a spate of documentaries celebrating the 20th anniversary of Brit Pop in the UK. The question I have is why 1995 has been picked as the seminal year for Brit Pop? A cursory glance at the top selling singles in 1995 has minted casino warbler Celine Dion at number 1, daytime TV favourites Robson & Jerome at number 2 with Unchained Melody, and The Outhere Brothers (no idea who they are) at number 3 & 4. You have to get to number 20 before Chas and Dave revivalists – Blur – make their mark with Country House, sartorial twiglet Cocker and his band Pulp with…
  • Circuit board

    Tom Eldridge
    12 Apr 2014 | 10:16 am
    Image by Mishka Henna A series of images from photographer Mishka Henna taken of industrialised cattle farm really stood out in this months Wired UK magazine (May 2014). …we’ve turned our landscape into a giant circuit board. You can check out further examples of her work here The post Circuit board appeared first on Invisible // Ink.
  • Things that have caught my interest on April 11, 2014

    Tom Eldridge
    11 Apr 2014 | 4:11 pm
    A rag tag bunch of bookmarks today. This is one of those simple ideas that I’d wished I had come up with – take seminal album covers and using Google Street view put them in their physical context. http://www.theguardian.com/cities/gallery/2014/apr/07/classic-album-covers-in-google-street-view-in-pictures?CMP=twt_gu If it hasn’t been done already, I’m sure movie locations and Google Street View will be next. Short article on Tesla being seen as the saviour for being ‘American Made’ and the historical baggage that comes with it. In an age of globalisation,…
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    Pam Marketing Nut

  • Want Social Business Buy-in? Do More Than Move Their Cheese!

    Pam
    18 Apr 2014 | 3:59 pm
      Are you a marketing and business leader struggling with getting support for your efforts to move the needle on social business? Does this sound familiar? When you talk about social business people look at you like you are crazy. People tell you that they don’t need social business, that Facebook is for kids. You have been told you are causing too many waves. Your web team hides under their desk every time they hear you coming. Your CMO refuses to give you any additional budget. Your HR department now owns your LinkedIn corporate page and you don’t know how to get it back.
  • Why Mindset Matters

    Pam
    14 Apr 2014 | 2:14 pm
    Mindset… it is the one thing we find that differentiates successful business leaders from those who can never seem to climb that mountain. We work with organizations of all sizes, from entrepreneurs to Fortune 50 organizations. Mindset is something good leaders have learned to master for the benefit of themselves, their teams and their business. It doesn’t matter what kind of business you are in. If your mindset is negative, your business is going to be negative. How you approach each day is going to determine how you handle the problems that come your way. If you wake up in the…
  • 22 Tips to Get the Twitter Conversation Started and Rockin’!

    Pam
    11 Apr 2014 | 11:36 pm
    You hear your colleagues, boss, friends and even teens rave about how amazing Twitter and other social networks are. They brag about how many people they have met. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet. You smile with them. You nod your head. However, the truth is you are questioning the validity of their statements. If what they say is true you wonder why you have such a hard time even getting a conversation on Twitter started, let alone rockin! You may struggle with what to tweet about. You don’t know…
  • Why You Can’t Put Tools & Technology Before Humans in Social Business #BeHuman

    Pam
    10 Apr 2014 | 1:38 pm
    For technology and marketing evangelists it’s easy to get caught up in the shiny objects. Many marketers and business leaders have shiny object syndrome in their DNA. Tools and technology come naturally for them. This is good when it comes to innovating and developing technology. Be careful of the shiny object syndrome When it comes to social business and the art and science of integrating social technologies and processes with the goal of using them to become more human, better connect with and serve clients and the larger ecosystem there is much danger in only focusing on the tools…
  • 6 Steps to Keep Your Teens & Family Safe on Social Media #SocialSavvyFamily

    Pam
    7 Apr 2014 | 11:03 am
    Welcome to Generation S. The generation where people choose to be part of it. People ranging in age from toddlers to grandparents and everything in between. There is no limiting factors such as age, location or education. It’s simply a choice. Social media is here to stay for all generations. Did you know… 72% internet users are active on social media 89% usage among 18-29 year olds 71% access social media from mobile device 90% mobile users have their device within arms reach 100% of the time It is critical we help our entire family become socially savvy. Being socially savvy…
 
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    SEO | Social Media | Blogging | Design | PhotographuSEO | Social Media | Blogging | Design | Photographu

  • Friday Photography #93

    Natalie Turner
    16 Apr 2014 | 11:45 pm
    This post is a part of our weekly photography inspiration series. Each Friday we feature some of the most professional and amazing photographs captured by talented photographers from all around the world. Here are latest photographs for your inspiration. If you like this post feel free to share it on Twitter and Facebook. Photography Quote of the Week: “You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” – Ansel Adams &nbspThe post…
  • Using Youtube when Marketing for Photographers

    Natalie Turner
    16 Apr 2014 | 10:01 pm
    0:45 – Video Editing Software 1:35 – Watermark 2:00 – Video Intro and Outro, Logo Sting 3:00 – Verify YouTube Account as a partner 4:00 – Adding a Custom Thumbnail     Marketing Tips For Photographers Using YouTube Blog Post and Video   Youtube Marketing Tips for Photography by Natalie Turner &nbspThe post Using Youtube when Marketing for Photographers appeared first on SEO | Social Media | Blogging | Design | Photographu.
  • Google Hummingbird For Photography Online Marketing

    Natalie Turner
    10 Mar 2014 | 8:33 pm
    Photography Online Marketing Optimized for Google Hummingbird. 0.30 What is Google Hummingbird 1.30 How does it impact me as a photographer? 2.00 Google answers questions 2.30 Google Loves Mobile sites Stay up to date with Google Hummingbird For Photography Online Marketing so you know how it effects you.                                 &nbspThe post Google Hummingbird For Photography Online Marketing appeared first on SEO | Social Media | Blogging | Design | Photographu.
  • Linkedin For Photographers

    Natalie Turner
    10 Mar 2014 | 8:21 pm
    How LinkedIn helps photographers. 0.30 Social Media – LinkedIn For Photographers 1.15 Professional Headshots 2.45 Connection to LinkedIn groups. 4.50 LinkedIn Profile 100% up to date   LinkedIn has become vital for Photographers.                             &nbspThe post Linkedin For Photographers appeared first on SEO | Social Media | Blogging | Design | Photographu.
  • How to Back Up Your Photography Website

    Natalie Turner
    22 Nov 2013 | 6:56 am
    Are you Backing up your photography website? 0.44 One Magical File, Full Recovery 1.50 What happens if you don’t backup 2.35 No Backup? This Website is your best friend 3.42 One Plugin saved days of work 5.49 Prevention is better than cure Don’t Lose Everything – Backup your Photography WebsiteThe post How to Back Up Your Photography Website appeared first on SEO | Social Media | Blogging | Design | Photographu.
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    Jessica Malnik

  • Why You Should Think Twice Before Removing Blog Comments

    Jessica Malnik
    6 Apr 2014 | 9:34 pm
    Recently, a few top-notch bloggers, including Jay Dolan, of The Anti Social Media, and Copyblogger, have made the decision to get rid of blog comments. I have read (and re-read) each of their posts multiple times, trying desperately to understand the logic behind this move. They stated a number of reasons for removing comments including: Too much spam No meaningful discussions The conversations have moved to Twitter, Facebook, Google Plus, etc. As much as I respect these bloggers and the amazing content they crank out week after week, I find serious flaws in each of these reasons. I just…
  • Why All Community Managers Need To Read Spin Sucks? (It’s Not Just For PR Pros!)

    Jessica Malnik
    2 Apr 2014 | 9:53 pm
    I’ve been a fan of Gini Dietrich’s blog, “Spin Sucks” for a few years. So when I learned that she was writing a second book, Spin Sucks: Communication and Reputation Management in the Digital Age, after “Marketing in the Round” (another must-read by the way), I knew I just had to read it. It definitely didn’t disappoint. First, if you have ever read one of Gini’s blog posts (and if you haven’t, get on that stat! You are missing out on an amazing resource and community), then you will probably enjoy the book. The casual, conversational tone…
  • Why You Shouldn’t Invest In “Real-Time Marketing”

    Jessica Malnik
    12 Mar 2014 | 10:05 pm
    It all seemed to start with a dunk in the dark in February 2013. The tweet from an infamous cookie brand heard round the world at last year’s Super Bowl. Yes, the famous Oreo dunk in the dark tweet. It was like a simultaneous lightbulb went off for thousands of brand marketers and agency folks. We can do this too. Suddenly, a trend was born. A really, really bad trend, I would add. Now, fast forward to every major national television event, brands rally to be more clever and wittier than each other. You wind up with brands like JC Penney’s or Denny’s, who will literally stop…
  • The Little Thing That Separates An Ordinary Community From An Extraordinary One

    Jessica Malnik
    2 Mar 2014 | 11:01 pm
    When it comes to building a loyal, strong community (be it online or offline), it’s often the little things that can make the biggest difference. A community will have these four principles in common. People not ideas Shared identity Rules and Guidelines Similar Values However what separates an ordinary community from a thriving, fanatical one are the little things. It’s when community members truly care about one another and go the extra mile to help one another at. It’s like when the 98-year-old woman petitions the city to get her driver’s license back so she can…
  • Do Introverts Make The Best Community Managers?

    Jessica Malnik
    20 Feb 2014 | 11:14 pm
    Many people tend to assume that the best community and/or social media managers are classic extroverts. While there are certainly some, I believe that the best community managers are actually introverts. Here’s my reasoning behind it. You see, extroverts can be your classic outgoing types, that love to talk (especially about themselves). This ME-ME-ME outgoing attitude doesn’t always work so well when managing online social channels. The best community managers tend to have these four traits in common, which I would argue come more naturally to introverts. Great Listeners…
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    Smedio - Business Ideas Worth Sharing

  • 7 Things You Need to Know About the Evolution of Social Media

    Douglas Idugboe
    22 Apr 2014 | 9:09 am
    Share on FacebookShare on TwitterE-mail I’ve always maintained that the true power of social media lies in its dynamism. Year after year, social media has reinvented itself and it will continue to do in the years to come. While social media started off in the form of blogs and wikis, the onus is now on using the optimal mix of various social networks such as Facebook, Twitter, Pinterest and others coupled with email and instant messaging tools. In this post, I emphasize upon seven things that you need to know about the evolution of social media. It’s not anti-email Being an early adopter…
  • Bud Light Does Its Own Version of “World’s Toughest Job”… for Dads

    Douglas Idugboe
    18 Apr 2014 | 1:49 pm
    This was expected. In an attempt to ride on the American Greetings’ “World’s Toughest Job” viral phenomenon, celebrating moms, Budlight has released a spoof version to celebrate dads. The humour is sort of unclear, as I’m still left with a big, ‘WHAT?!’ question mark. Well, here you go! Here’s to those dads that thought, “what about me?” after watching the original “World Toughest Job” interview video. Share on FacebookShare on TwitterE-mail Share on FacebookShare on Twitter Want more stuff like this? Hit the…
  • 7 Blunders that Strangle Online Startups

    Tracy Vides
    17 Apr 2014 | 3:18 pm
    Share on FacebookShare on TwitterE-mail Each morning we wake up to about a hundred new online startups. Some make headlines (and eventually get bought out for $19 Billion) while others potter about for a while before dying an untimely death. In fact, a study carried out by Shikhar Ghosh, Senior Lecturer at Harvard Business School, found that of the over 2000 startup businesses the team studied, nearly 75% ended in failure. With the numbers piled up against you, the last thing you want is for your dream project to become yet another dire statistic. Avoid the dangers of hellfire by simply never…
  • 24 Applicants Wouldn’t Imagine Doing this Job, Until They Found Out Why Billions Are Already Doing It

    Douglas Idugboe
    15 Apr 2014 | 12:02 pm
    This is definitely the World’s most difficult job. This fake “Director of Operations” job was posted by Mullen, a Boston based advertising agency, for a client called, Rehtom Inc. According to Adweek, this ad was posted online and newspapers and garnered 2.7 million impressions. The 24 respondents couldn’t believe the job description. Some of the the applicants described the job as “inhumane”, “almost cruel, sick twisted…”, etc. until they discovered billions are already doing the job for free. Share on FacebookShare on TwitterE-mail Share…
  • What to Tweet When You Don’t Know What to Tweet

    Douglas Idugboe
    13 Apr 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail What to tweet? Many Twitter users experience a Tweeter’s block similar to writers who suffer from a Writer’s Block at some stage or the other in their life. They just don’t know what to tweet about? There are times when it becomes difficult for you as a Twitter user to decide what to tweet about and what isn’t worth tweeting. If you are facing a tweeting dilemma, be rest assured that you are not the only one experiencing it in Tweetosphere. As a Twitter user, your tweets decide the popularity of your business and brand. Just follow these 5…
 
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    ReelSEO Video Marketing

  • YouTube-Boosting with Google+, Getting Verified, and InVideo Programming [TubeTalk #20]

    Dane Golden
    23 Apr 2014 | 1:28 pm
    On this week's ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips every week, we talk about boosting video search traffic with Google+, verifying a YouTube account, and how, and why, to use InVideo programming.
  • TED Study Proves That YouTube Commenters Are The Worst

    David Holland
    23 Apr 2014 | 10:18 am
    A recent study would suggest that people do act differently when it comes to YouTube as opposed to other websites, particularly when it comes to leaving comments for the creator or brand. And, no surprise, YouTube commenters are often much more negative about presenters when it comes to voicing their opinions.
  • AOL Partners with Miramax on Free Movie Streaming

    Christophor Rick
    23 Apr 2014 | 9:49 am
    Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.
  • 6 Best Branded Vines of the Week: 23rd April 2014

    Carla Marshall
    23 Apr 2014 | 9:36 am
    The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.
  • FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

    Christophor Rick
    23 Apr 2014 | 9:12 am
    While many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.
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    Social4Business

  • What’s the Scoop on Google+?

    Kathy Colaicovo
    2 Apr 2014 | 1:00 am
    Google+ is a social network powered by Google, the search engine that rules the world!!! Many originally saw Google+ as a social media channel and a challenge to Facebook’s domination of the social media space, but I think they will live nicely together as people will all have reasons for using one or the other […] The post What’s the Scoop on Google+? appeared first on Social4Business. Related posts: Are you getting the Plus One (Google+) in your Business? 7 Steps to Build a Strong Google+ Personal Profile Does my Business need to be using Google+
  • Excited to Attend the Unstoppable Gala in Los Angeles!

    Kathy Colaicovo
    4 Mar 2014 | 12:00 am
    Okay, I will admit…I thought I had hit a high in my business last year when I got to meet Bob Proctor in person…but move over Bob. The Unstoppable Gala (#WeAreUnstoppable) might have overtaken you for my excitement! (Granted…No one will EVER overtake being 10 feet away from Kevin Costner in Niagara Falls in 2009.) […] The post Excited to Attend the Unstoppable Gala in Los Angeles! appeared first on Social4Business. Related posts: Networking to Build your Business Corporations and Social Networking Fanpage Contests – Read the fine print
  • Psst Kathy, You are not Following me Back on Twitter …

    Kathy Colaicovo
    21 Feb 2014 | 11:00 pm
    Behaviour of people on Twitter cannot be predicted. … and yes, sometimes I do not follow people back, but I may have my reasons and they are probably nothing to do with anything you might be thinking… so don’t take it personally. In any social media training I do, I always tell people… think of […] The post Psst Kathy, You are not Following me Back on Twitter … appeared first on Social4Business. Related posts: Not Everyone Follows the Same Rules on Twitter Twitter follow limits – Why you Can’t Follow more People on Twitter Should I follow…
  • How do You Build Your Email List of Subscribers?

    Kathy Colaicovo
    19 Feb 2014 | 11:00 pm
    Any business owner with an email list and sending regular newsletters or messages is always looking to grow that list of subscribers… yet, surprisingly, few take advantage of the many places to promote their list and have people sign-up to it. Ideally, you have a set-up where you offer a freebie to people who sign […] The post How do You Build Your Email List of Subscribers? appeared first on Social4Business. Related posts: Learn to Build your Email list to increase Sales Email Marketing and List Building Terms Email Marketing – Why you need an Email List
  • Why has Facebook Business Pages Reach Dropped Drastically?

    Kathy Colaicovo
    6 Feb 2014 | 11:00 pm
    I have had this question recently from several clients because they have noticed – as have I – that their reach through their Facebook Business Page has dropped. A lot. Reach is essentially how many people see your content on Facebook. Facebook has long controlled how much we see in our news feed based upon […] The post Why has Facebook Business Pages Reach Dropped Drastically? appeared first on Social4Business. Related posts: Facebook – Photo tagging for Pages Timeline For Facebook Business Pages Facebook Pages Upgrade – The New Layout
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    Prepare 1

  • [Study] Social Media Referrals That Matter

    Blair Evan Ball
    10 Apr 2014 | 4:45 am
    How would you like more referrals?Would it benefit you to know which Social Media Platforms provide the best referrals?What behavior on social media is showing the best results, when we actually interact with a link one of our friends shared socially?The top advertising platforms are…PinterestTwitterFacebookWhile you might expect these to be the top referral sources, according to a recent study suggests this is not the case. METRICS OF STUDYThe firm Shareaholic looked at three different metrics and 8 social media platforms in this study: Average time per visitPages per visitBounce rate…
  • How to use Twitter for Social Media Marketing

    Blair Evan Ball
    4 Apr 2014 | 4:20 am
    Do you use Twitter for social media marketing?How are you using Twitter for your brand?Did you know that the #1 reason brands use Twitter is for Brand Awareness. Brand Awareness is the first phase of Social Media Marketing.Twitter’s just had it’s 8th birthday – the service was launched on March 19th, 2006 (although it didn’t open fully to the public until July of that year).Twitter StatisticsTotal number of active Twitter users – 650 millionNumber of new Twitter users signing up everyday – 135,000Number of Twitter search engine queries every day – 2.1…
  • Hottest SEO Trends to Watch [Infographic]

    Blair Evan Ball
    28 Mar 2014 | 4:35 am
    How do potential new customers find you on the web?Do you have a great website, but no traffic?Are your marketing efforts geared towards SEO (Search Engine Optimization)?Is your website optimized for the search engines?If you’ve been ignoring SEO in favor of other marketing efforts, it may be time to change your strategy. According to a recent Forrester Research study concluded Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic…
  • Has Your Business Outlived it’s Relevancy?

    Blair Evan Ball
    21 Mar 2014 | 4:05 am
    What has happened to Sears over the years? Once the #1 retailer in the world.What about J.C. Penney? Founded in 1902, how relevant are they today?Companies today rise and fall…Some faster than others. WHY?In this dynamic world – everybody suffers but staying strong and relevant is important for enduring competition and surviving. Else we will be crushed.BANKRUPT COMPANIESKodakTWA – Trans World AirlinesLehman BrothersChryslerNokiaBlackberryThese companies either shut down or filed for bankruptcy or became insolvent! Why?GROWING COMPANIESGoogleAppleIBMIntelSamsungSonyThese depict…
  • Brand Now if You Want to Survive

    Blair Evan Ball
    14 Mar 2014 | 5:03 am
    What does all this media stuff and content mean for me and my business?Branding, what’s this all about?Why are people now talking about content and content curation?How has branding changed for you and your company? A couple of years ago I realized I was no longer a person but a brand – Martha StewartBOOM…Branding and Media changed overnight.Let’s take a look at this Coca Cola Commercial from 1953. Fast Forward to today with the new GoPro Camera that you wear to capture your moment.WHAT CHANGED?The InternetSmart PhonesTabletsSocial MediaTechnologyBrandingUsYou now…
 
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    Leader Networks blog

  • Fixing Your Intranet: A Guide For Leadership

    Vanessa DiMauro
    17 Apr 2014 | 2:47 pm
    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happens in hallways and on phone calls, relatively few intranets have succeeded at bringing much in-person vibrancy to these online exchanges. There are few successful poster-children – such as Thomson Reuters’ Hub, which united 60,000 employees across 111 different locations with the express goal of…
  • Who Ya Gonna Call? Social Business Buyer Guide [Part Two of Two]

    Vanessa DiMauro
    31 Mar 2014 | 8:21 am
    When things got spooky back in the ‘80s, “Ghostbusters” were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives. Social Media Marketing Agency Most social media agencies, often offshoots from traditional advertising and marketing firms, focus on branding and awareness strategy and help clients manage social media marketing tools and campaigns on platforms such as Facebook or Twitter. As an extension of online PR or advertising channels, agencies are…
  • A Social Business Buyer’s Guide [Part One of Two]

    Vanessa DiMauro
    28 Mar 2014 | 5:19 am
    Buyers of online social products and services face a difficult problem – what is it, exactly, they are purchasing? Social initiative sponsors and corporate purchasing agents alike must evaluate market offerings against a backdrop of hyper-speed product and service evolution, hyper-active marketing efforts and, well, just plain hype. It’s a daunting, confusing and uncertain process. With so much variety and rapid evolution, even industry insiders find it tough to make apples-to-apples comparisons, let alone identify the best apple or apple seller to meet a specific business need. The…
  • Has Social Business Spurred An Increase In Collaboration Between Marketing & IT?[Infographic]

    Vanessa DiMauro
    18 Mar 2014 | 6:27 pm
    The post Has Social Business Spurred An Increase In Collaboration Between Marketing & IT?[Infographic] appeared first on Leader Networks.
  • Is It Time To Develop A Social Business Center Of Excellence?

    Vanessa DiMauro
    11 Mar 2014 | 11:07 am
    You’re firm is getting the hang of becoming a socially enabled enterprise.    No longer doing isolated skunk works social media projects, your firm got organized – strategic, in fact.  You have a clear handle on your social media accounts, tools, metrics, a governance policy and even an escalation path if things go awry. This is quite an accomplishment for your organization and its leadership, as you are well on your way to becoming a socially enabled enterprise.  But this is not the end of the journey; in fact it is just the beginning. The next big, exciting step is to create a…
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    Myrland Marketing Minutes

  • Content Marketing: Can It Be Done In Your Spare Time?

    Nancy Myrland
    21 Apr 2014 | 8:13 am
    I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to produce something thoughtful about a topic that has been on your mind lately, or that is being discussed by the masses? In a recent post on pipelinetorque called Adding Value To Your Content Strategy, one line stood out among others to me: “Content…
  • Who Said That? How To Live Tweet A Conference.

    Nancy Myrland
    11 Apr 2014 | 4:09 pm
    I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, annual conference. Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere. Randall started a good discussion when he expressed a bit of consternation about not being given proper attribution in the live Tweets during a presentation. He asked the readers of his blog to provide feedback as to whether it was appropriate to simply use the conference or session…
  • #LMA14: Why Are We Here?

    Nancy Myrland
    2 Apr 2014 | 7:05 am
    I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet.Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions​, all held with the goal of facilitating that which we crave...the ability to be together to share what we know, and learn what we need to know, as well as to spend physical time with those we call friends. What…
  • #LMA14: I’m Really Looking Forward To It!

    Nancy Myrland
    27 Mar 2014 | 7:48 am
    I’m really looking forward to next week! Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course! But this is the time of year that I get excited about. It is the Legal Marketing Association, or LMA, annual conference, when I get to see my close friends and colleagues, make a lot of new friends, learn from some of the brightest minds in marketing, and come away even more passionate about what I do for a living. I get the added bonus of…
  • Social Media: Should I Accept All Connection and Friend Requests?

    Nancy Myrland
    21 Mar 2014 | 7:23 am
    These questions and concerns come up often:I just want to be connected to my family and close friends on Facebook.​Should I accept a request from this person I don't really know on LinkedIn? I have no idea who this person is. Should I Circle him on Google+?They just keep following me on Twitter. Why would they do that when they have no idea who I am?The first answer I will give you is that it really is your decision to make. I, nor any other marketing strategist, can tell you exactly what should be done in 100% of the cases. As you use these tools, and yes, they are just tools, you will…
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    Digital Pivot RSS News Feed

  • Kids Innovate with 3D Printer Project

    Jessica Cherok
    23 Apr 2014 | 4:05 am
    Summary: 3D printing is cool. Everything from clothes to medical devices to handguns. And now, some high school students in Missouri are using the awesomeness of 3D-printing technology to solve one of life's most annoying annoyances -- watery ketchup. Students from North Liberty High School in Liberty, MO are using CAD/CAM software to reinvent the ketchup bottle cap so that we will no longer have to fear squirting water onto our delicious French fries. The students are participating in a Project Lead The Way (PLTW) STEM program. STEM stands for Science, Technology, Engineering, and Math.
  • Facebook's Creepy 'Nearby Friends' Feature

    Jessica Cherok
    21 Apr 2014 | 5:38 am
    Summary: Facebook has had a history of feeling a little like stalking. Now, they've really upped the stalking abilities with their new "Nearby Friends" feature. The new feature for iPhone and Android can tell you which of your Facebook friends is close by. You won't need to post a status about who's around to hang out; Facebook will send you a notification! Well, only if you and your pals have the feature turned on.
  • Facebook's 'Paper' App Continues to Stand on Its Own

    Isaiah Reed
    21 Apr 2014 | 5:34 am
    Summary: The Facebook-owned app Paper released an update today adding a few well-known Facebook features, but wants to make clear that they're still separate and more flexible than the main Facebook app. The new features include Birthdays and Events, photo comments, group updates, and new story buttons...
  • Better Pay for YouTube's Top Channels

    Jessica Cherok
    17 Apr 2014 | 10:49 am
    Summary: Becoming a YouTube sensation may get you more than just millions of views. YouTube has announced that it will start giving its hottest stars promotional spots and premium ad rates. So now, if you are one of YouTube's top 5%, you could find yourself with a pretty sweet spot on subway ads to billboards to national ads on ABC Family and the CW.
  • Google Glass: Symbol of Tension

    Jessica Cherok
    16 Apr 2014 | 8:50 am
    Summary: Is Google Glass starting class warfare? A recent attack on a reporter for Business Insider suggests that Google Glass may be a sign of increasing tensions between the gadget-haves and the gadget-have-nots. Kyle Russell recently told CNN of the March attack.
 
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    catorsocialmedia.com

  • Find The Best Time to Post on Facebook In 4 Easy Peasy Steps

    Thérèse Cator
    9 Apr 2014 | 11:00 pm
    This is one question I’ve gotten asked A LOT. “When is the best time for me to post on my Facebook fan page?” I must admit a few years ago there was no surefire way to find out this info, but luckily times have changed. Thanks to Facebook Insights the days of guessing when the best time to post on Facebook are o-v-e-r! That means now you can know when your fans are hanging out online. I've created a 4 step visual guide that will show you how to find out when the best time to post on Facebook for your page. Be sure to read till the end because I share a sweet bonus tip with you! Step 1:…
  • Thinking Outside the Box and Bypassing Gatekeepers with Christina DeRosa

    Thérèse Cator
    2 Apr 2014 | 12:52 pm
    The phrase “think outside the box” has become a sort of catch phrase. Many people talk about it, but what does thinking outside the box really mean? This is exactly why I invited one of my clients, the gorgeous and talented Christina DeRosa, to share how she’s thinking and doing bigger after our work together. Christina has appeared on shows like Sam & Cat, Hart of Dixie (to name just two) and most recently she became a member of  the Academy of Television Arts and Sciences. And yes, that's Christina in the photo. Here she's accepting the Artists in Cinema award! Congrats…
  • “Sales For My Workshops Have Gone Up By More Than 25%” Interview With Award-Winning Filmmaker Ela Thier

    Thérèse Cator
    19 Mar 2014 | 12:00 am
    What would it feel like to bring in an extra 25% or more of income into your business? Pretty darn good right?! If you’re picturing yourself on the beach right now with a little umbrella in your yummy drink, stay with me for a moment. Let me introduce you to one of my clients Ela Thier, an award-winning filmmaker with dozens of film projects under her belt. She’s also the founder of The Independent Film School which hosts workshops for indie filmmakers. Did I mention that she’s in the midst of shooting a feature this Spring? So that means, she’s one busy lady! Since working with me,…
  • EXCLUSIVE Sneak Peek Inside of Social Media Game Changer

    Thérèse Cator
    24 Feb 2014 | 12:47 pm
    We've gotten several messages asking us about Social Media Game Changer since after doing this juicy interview! The basic idea behind #SMGC is that social media is A-L-W-A-Y-S changing. If you're growing your business or brand you know you've got to use social media, but you can't spend all day on countless social media news sites figuring out what's the latest and how it applies to you. So, I decided that you shouldn't have to do that! Why spend time on social media research when you can be focusing on what you L-O-V-E to do. While you're doing that my team and I stay on top on social media…
  • From Social Media Newbie To Social Media Game Changer

    Thérèse Cator
    13 Feb 2014 | 9:49 am
    Have you fully committed to really growing your business using social media? Whether you're a social media newbie or are more experienced but haven't quite seen the results you'd like, you'll want to watch this interview I did with the fabulous Carla Renata. Carla has been on Broadway (The Lion King, Avenue Q, Smokey Joe's Cafe and more), she's a regular face on TV in recurring and guest starring roles (Hart of Dixie, Shake it Up, New Girl, Modern Family), and she's also an entrepreneur. Yeah, I know she's fierce! What's even more fierce? Well, a few years back Carla was a complete social…
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    Buzzom

  • Social Networking Reaveals A New Path for Business

    Priya
    22 Apr 2014 | 10:09 am
    There is so much noise about social media nowadays that everyone is looking to harness the potential of the same. Although introduced for networking socially, nowadays, it has become the most trustworthy platform for doing and promoting business online. In fact, with social media, online trade has reached a new height, thus by giving business people a vast market to increase interaction that generates profit. The popularity of online trading has become so popular that social commerce itself emerged as a new business model in the 21st century. To keep up with this trend, B2B social networks…
  • Twitter Adopts New Strategy to Boost the Mobile Ad Industry

    Priya
    19 Apr 2014 | 12:08 pm
    The social media giant Twitter is now looking to expanding its advertising base by offering its users to install apps on its social media site and reach a billion people far more easily. Basically the social media website wants to rely less on the approximate 241 million users who have signed into their service every month and looking at ways by which it would be easier to run ad campaigns on its website. This social media house announced on Thursday it is working on ways to make it uncomplicated marketing campaigns  to run on both its website and MoPub, the mobile ad marketing company which…
  • Apple Integrates Audio Fingerprinting Technology Shazam Into iOS 8

    Priya
    19 Apr 2014 | 11:37 am
    The upcoming version of iOS which is iOS 8 will come with an integrated music identification technology which helps in song naming. Apple intends to integrate Shazam’s application of song identification in iOS 8 as Twitter was integrated in iOS 5 in 2011.From that time iOS users did not have to download the app but was incorporated with the product that is it offers developers to connect their apps directly to Twitter. In the same way, Shazam’s song ID technology will be integrated in an iPhone. Also, Siri, which is Apple’s voice search feature, can be used by an iPhone user to find…
  • The Sells of Xbox One Gaming Console Hits 5 Million

    Priya
    18 Apr 2014 | 12:49 pm
    The video game Xbox One is the latest gaming console created and then marketed by Microsoft. Popularly, this game console is also known as X1 or XOne. It is the successor to the Xbox 360 and third in the Xbox game family. This gaming console was release on 22 November, 2013 in the North America, New Zealand, parts of Europe and Australia and will be released consequently to the other parts of the world by the end of this year. By this time, the Xbox One game console has sold over five million pieces and by January by year, already three million game consoles were already sold. The demand for…
  • All iOS and Android Users Know Who Your Nearby Fiends Are with the New Facebook Application

    Priya
    18 Apr 2014 | 12:38 pm
    Facebook has introduced has launched a new application especially for its iOS and Android users. The application is known as “nearby friends” and helps to find friends in your friend list who are located near to you, when both the users activate the application. This is an optional feature and it is totally up to the user if he or she wants to enjoy the application. Now, let’s discuss where you will find this option in Facebook. In the bottom right side, there is the tab called “more”.  Once you click it, you will find the nearby friends and the feature will be automatically turned…
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    Sean Clark

  • Free Your Marketing From the Monopoly of Google and Facebook

    Sean Clark
    23 Apr 2014 | 3:13 pm
    Online Monopoly Many companies have a love hate relationship with the likes of Google and Facebook. On the one hand they offer access to vast opportunities and a wide ranging audience, on the the other that access sometimes comes with unfathomable restrictions. Why are some companies able to grow Facebook “Likes” into the thousands whilst you struggle to get a few hundred? Why are you not on page one of Google for “competitive search phrase” yet your competitor, with a seemingly less worthy site, is? Achieving either of these goals has been discussed exhaustively not only on this…
  • 5 SEO Mistakes That Are Easy To Avoid [PODCAST]

    Sean Clark
    18 Apr 2014 | 11:51 pm
    The Small Business Marketing Report Episode 33 of The Small Business Marketing Report Podcast Search Engine Optimisation is often seen as a black art, with the secrets of success only known to the specialists. In truth there are a few basic principals that, if followed, will greatly improve your chances of ranking in the search results. In this episode we take you through 5 of the most common SEO mistakes and what you can do to avoid them. Some of the resources mentioned in this weeks show: Moz’s Basic Guide to SEO Yoast’s SEO WordPress Plugin All-in-One SEO for WordPress Plugin You will…
  • Twitter Gets Even More Distracting

    Sean Clark
    14 Apr 2014 | 8:32 am
    If it wasn’t already difficult enough to avoid distraction during our work day, the developers over at Twitter have given us Tweet notifications. Now is you are logged in on Twitter.com you’ll get a notification for replies, favourite, retweets, direct messages and new followers. We are very much used to this functionality on our mobiles, but bringing it to the desktop is a whole new level of annoyance. The updates are rolling out slowly, and will look similar to this: If notifications aren’t your thing you will be able to manage them directly in your Twitter settings. A Business…
  • Are We Approaching A Facebook Where Organic Reach Equals Zero?

    Sean Clark
    7 Apr 2014 | 2:32 pm
    Facebook Growth Now 10 years old and with over 1.23 billion users Facebook is the darling of social media to some, a necessary evil to others. The platform seems to offer companies easy access to the marketing channel of their dreams. A mainstream audience of over a billion, with the ability to reach them all for free, and the analytics to go with it. But is it really like that? There is no doubt there have been some success stories on Facebook. Small companies that have gone global by leveraging the platform. Brands that have run stunning campaigns that wouldn’t have been achievable…
  • In A World Full Of Content Is Curation The Answer? [PODCAST]

    Sean Clark
    5 Apr 2014 | 12:55 am
    The Small Business Marketing Report Episode 32 of The Small Business Marketing Report Podcast There has been much talk online about a “Content Armageddon”, and whilst there is no doubt the web is full of content there is another answer for you if you are trying hard to get heard through the noise. A valuable service you can provide to your audience through content curation. In this episode we discuss content curation, its purpose, how it works and some useful tools to make curation more efficient and effective. Some of the tools mentioned in the show: Hootsuite Storify Kurasie…
 
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    L2: Business Intelligence for Digital

  • Burberry Opens Tmall Store

    Homa Zaryouni
    23 Apr 2014 | 2:50 pm
    Burberry opened a storefront on Tmall today, joining Apple, RayBan, Clinique, Asos and more than 2,000 foreign brands across multiple different industries. So far, the venture is going well. Burberry sold a 5,000 RMB purse within a few hours of opening.   Tmall accounts for 45% of China’s online business-to-consumer retail sales, making the platform impossible to ignore. There are 70,000 brands and 50,000 third-party merchants on Tmall, but many prestige brands have avoided the site due to gray market retailers and competition for lower prices.   However, our Digital IQ Index®:…
  • Beauty and Digital in China: The Sino West Formula

    Homa Zaryouni
    23 Apr 2014 | 12:55 pm
    In this new video, L2 Founder Scott Galloway explains the Sino West formula, mentioned in our Digital IQ Index®: Beauty | China. The term refers to an algorithm where a brand from the west goes makes an investment in a consumer market, and local brands watch and wait before competing. Galloway said this “watch and learn” phenomenon happens is nothing new and happens across all industries, but the Chinese government is prepared to support local businesses more than other brands have. That has led to many western brands wondering how they can preserve their gains, and Galloway believes the…
  • Walgreen’s New App Searches In-store Inventory

    Homa Zaryouni
    23 Apr 2014 | 11:38 am
    Walgreens re-launched its mobile app this week, and the new version enables  in-store inventory search, remote prescription refills, scanning of items, and tracking rewards points. The goal is to end customer frustrations about unavailability of items, and compete with the convenience e-tailers (mainly Amazon) offer.   Our studies show e-commerce has not yet made headway in categories on drugstore shelves, particularly Personal and Home Care. Our Digital IQ Index®: Home Care reveals e-commerce sales made up for less than 1% of the category revenue in 2013. The percentage was slightly…
  • Best Use of Second Screen: Pantene’s #WantThatHair

    Homa Zaryouni
    23 Apr 2014 | 8:08 am
    This year’s Oscars had the highest viewership in more than a decade, and Pantene leveraged that audience with the successful second screen #WantThatHair campaign. The Hair Care brand partnered with E! (@redcarpet), who tweeted about red carpet hairstyles its 350,000 followers to complement Pantene’s own. The hashtag had 736 mentions during the Oscars and has 11,000 mentions to date. Pantene’s Oscars-related tweets had an average of 25 retweets compared to the overall average of 12.   Post-event, E! provided tutorials on its site for Oscars styles tagged with #WantThatHair. Pantene…
  • Brands Publicize at Sponsored Teatime

    Homa Zaryouni
    22 Apr 2014 | 12:44 pm
    Last month, retail chain Urban Outfitters opened up a multi-level store in Brooklyn with a rooftop bar and restaurant. The store carries local Brooklyn designers and hosts a pop-up store in the basement. Earlier this year, Japanese fashion brand Comme des Garçons opened up a similar multilevel concept store. And today, Women’s Wear Daily featured a number of brands that are centering their sales pitch around teatime in Hong Kong. Lanvin paired with Sevva to offer a Parisian inspired afternoon tea in December, adding its touch to the meal with Alber Elbaz sketches as placemats. British…
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    Dave Linabury, LLC

  • Case Study: Artisan Plating

    Dave Linabury
    7 Apr 2014 | 8:19 am
    CASE STUDY: Artisan Plating This month’s case study is about Artisan Plating, an interesting company in that they specialize in electroplating all kinds of precious metals. While they specialize in plating designer work, they also electroplate for government and military applications, which means they reach military-grade tolerance levels. They’ve even plated parts for NASA’s space […] The post Case Study: Artisan Plating appeared first on Dave Linabury, LLC.
  • Productivity Apps I Cannot Work Without

    Dave Linabury
    19 Mar 2014 | 7:30 am
    Why write an article about productivity apps? Agreed. There’s quite a few articles on apps for work productivity and I’ve read most of them. Over the years. I have probably tested well over 200 productivity apps and furniture combinations to make my home office the most efficient I can, given the small space I have. […] The post Productivity Apps I Cannot Work Without appeared first on Dave Linabury, LLC.
  • Calling yourself a social media guru doesn’t make you one

    Dave Linabury
    13 Jan 2014 | 5:27 pm
    DISCLAIMER: I read a great quote recently and forgot to bookmark it. I really wanted to use it in this post but I cannot find it, so I will paraphrase it. If you know the source, please let me know so I can credit it. It is not my quote, I just want to make […] The post Calling yourself a social media guru doesn’t make you one appeared first on Dave Linabury, LLC.
  • How Many Marketing Channels is Too Many?

    Dave Linabury
    31 Oct 2013 | 12:36 pm
    Marketers are fond of selling multiple marketing channels to their clients… Many of them, however, don’t have a clue about how many marketing channels their clients actually need. It’s actually worse than that. Many agencies are split up with their clients. Sometimes this is by design. Often its because of old silos that refuse to […] The post How Many Marketing Channels is Too Many? appeared first on Dave Linabury, LLC.
  • The Pros and Cons of Being a Freelancer

    Dave Linabury
    8 Oct 2013 | 11:01 am
    Source: The Pros and Cons of Being a Freelancer The post The Pros and Cons of Being a Freelancer appeared first on Dave Linabury, LLC.
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    CKSyme Media Group

  • Monitoring Social Media To Prevent A Crisis

    Chris Syme
    21 Apr 2014 | 4:36 am
    Last week I started a series on how to include social media in your crisis communications plans. Part one of the series outlines the five necessary elements every crisis communications plan should include (link) . This week we’ll tackle the first of those five elements: monitoring social media to prevent a crisis. Let’s start  by looking at […] The post Monitoring Social Media To Prevent A Crisis appeared first on CKSyme Media Group.
  • How To Include Social Media In Your Crisis Communications Plan

    Chris Syme
    16 Apr 2014 | 3:59 am
    Crisis communications plans are not new. They are a staple in most organizations. But judging from my Inbox, many organizations are searching for information on how to include social media contingencies in their plans. Over the next couple weeks, I am going to share a simple, straight-forward plan on how to incorporate social media channels […] The post How To Include Social Media In Your Crisis Communications Plan appeared first on CKSyme Media Group.
  • Required Reading For College Sports: Saturday Millionaires

    Chris Syme
    10 Apr 2014 | 3:54 am
    When I started out coaching high school basketball, it was fundamental skills. As a high school English teacher, it was a required reading list. Those were the ground floor pieces every student in my purview needed to succeed. Learning is a process and I found students learned faster and better if the progression was built […] The post Required Reading For College Sports: Saturday Millionaires appeared first on CKSyme Media Group.
  • What The New Twitter Cards Can Do For You

    Chris Syme
    7 Apr 2014 | 4:05 am
    There’s no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet’s latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among adult usage behind LinkedIn and Pinterest engaging 18 percent of adults online. But while Facebook […] The post What The New Twitter Cards Can Do For You appeared first on CKSyme Media Group.
  • How Big Events And Social Media Can Turbo Boost Campus Success

    Chris Syme
    3 Apr 2014 | 5:14 am
    Next week, March Madness will come to an end as new men’s and women’s college basketball champions will be crowned. After starting with 132 teams, there will only be two standing. Social media has played a huge part in this year’s championships as schools take advantage of added exposure to promote their schools on a […] The post How Big Events And Social Media Can Turbo Boost Campus Success appeared first on CKSyme Media Group.
 
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    Digital Diva

  • Outfit: BooHoo.com Pink Fluffy Jumper & TopShop Wet Look Leggings

    Digital Diva
    30 Mar 2014 | 1:38 pm
    Buying a pink fluffy jumper was a lot harder than I expected. I searched lots of shops for the perfect fit and fluffiness. All disappointed me, until I tried this BooHoo.com pink fluffy jumper. Woo hoo! I pretty much spend all my time wearing it pretending I’m Agnes from Despicable Me “it’s so fluffeeeeeeee!” It’s quite an oversized jumper, so I prefer to pair it with leggings. As it’s so fluffy, I do like to go the other way with the leggings and I’ve opted for TopShop’s wet look leggings. The boots are from Schuh and the black chain necklace…
  • Healthy Eating, How to Read a Room & ‘that’ Vogue Cover

    Digital Diva
    28 Mar 2014 | 5:30 am
    Wow. It’s been a hectic month. I’ve just finished my Masters Degree dissertation and it took a lot out of me. As usual, it was a full-on sprint to the end, but I got it done. A big big thank you to all the people that filled in my questionnaire to help me with my study into beauty blogs and their effect in purchase intent. Whilst I’ve been working madly for the past month, I’ve been comfort eating my way up half a stone and have gotten myself into some pretty bad eating habits, so I’m going to take some time to relax (we’re going to Gambia with friends)…
  • Outfit: French Connection Tee & Leather Skirt

    Digital Diva
    16 Mar 2014 | 11:55 am
    Just a quick outfit post today, I’m taking a well deserved rest from my MSc dissertation and going out to a blogger event in Leeds at Barburrito. I took the opportunity to get the husband to take a quick snap of me. I’m feeling the neon this evening…. acid green tee from French Connection with a black leather skirt, also from French Connection. My heels are from Kurt Geiger and my bright pink lippie is Nars ‘Schiap’. Hope everyone is having a lovely weekend! The post Outfit: French Connection Tee & Leather Skirt appeared first on Digital Diva.
  • Galvanic Facial: My Experience at Beauty Spot (Leeds)

    Digital Diva
    16 Mar 2014 | 1:00 am
    What’s a galvanic facial I hear you ask? Basically…it’s a facial with added electricity! A galvanic electrical current is used to intensify the facial, providing deeper penetration of the ingredients used in the facial. I’ve been going to Kate at Beauty Spot in Leeds for years now. She’s an expert (literally) at Dermalogica facials and it’s always been a lovely experience seeing her. Her experience and knowledge of skin really shows when she’s with you. Lately I’ve been suffering from acne around my jaw line…mostly hormonal and due to…
  • Link Love: Food blogs, Gin & Cucumber Lemonade & Sequinned Tops

    Digital Diva
    12 Mar 2014 | 10:29 am
    I usually like to get these posts out at the weekend, but life is quite full on for me at the moment. I’m finishing my MSc dissertation as well as a busy time at work…so it isn’t leaving much time for me to blog. I’ve even cut right back on my socialising (shock horror!). Here are a few of the links and articles I’ve been loving from around the web in the past week or so… Top London Food Blogs - There are so many good food blogs around these days. In Leeds we’ve got lots of fab ones and the peeps ‘darn sarf’ have some too. I’m a big…
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    Being Cheryl: Cheryl Harrison

  • Shit I Did In March

    Cheryl
    28 Mar 2014 | 7:50 am
    I HAVE NOT BEEN ABLE TO GET THIS DAMN PSA SONG OUT OF MY HEAD FOR OVER A MONTH. That’s the EXTENDED version, which goes on for roughly 37 years. The version that plays on TV all the time is only 30 seconds, which it turns out is just long enough to ruin your life. From your head down to your toes, pause and think online. Shit that happened elsewhere: Here’s the April episode of The Studio 35 Show featuring yours truly I was a guest on a beer blogger roundtable on The Ohio Beercast Last chance to vote for me and Drink Up Columbus as the best local blogger in ColumBEST. Please?
  • This damn bird has a death wish

    Cheryl
    19 Mar 2014 | 8:31 am
    Sunday morning Scott and I were sleeping in when a repeated thumping noise made it impossible to continue pretending that 11am was a socially acceptable time to still be in bed. We came downstairs to find this suicidal bird smashing repeatedly into the window. Post by Cheryl Harrison. It was pretty amusing for a while and then it got kind of sad and then pretty morbid when we realized at some point the bird was bound to snap its neck and I was certainly not gonna be the one to go move the bird carcass from under the windowsill. We realized that the dumbass bird was attacking its own…
  • Shit I Did In February

    Cheryl
    2 Mar 2014 | 1:05 pm
    When I first started working from home I wore sweat pants alllll the time and I kind of felt like a bum… …until recently, when I downgraded (upgraded?) to just wrapping myself in a towel or sheet all day. I’m not sure if you should be disgusted by my laziness, or jealous because THIS SHEET IS SO COMFY. No, wait, it’s the jealous one. #toga Shit that happened elsewhere: Here’s the March episode of The Studio 35 Show. We drink a beer that Hope and George hate and everyone makes fun of me for being a baby. You know, same as every other month. I was asked to be the…
  • Shit I Did This Week – 2/7/2013

    Cheryl
    7 Feb 2014 | 10:37 am
    When people ask me “Whatchoo doin’?” I still reply, “Nothin’, chillin’ at the Holiday Inn.” I hate myself. Shit I wrote other places: 614 Magazine: Drinking Games – The Short North’s new game night out Drink Up Columbus: Rockmill and Seventh Son releasing collaboration beer Drink Up Columbus: Watershed Distillery expanding distribution reach Drink Up Columbus: Legend Valley Cider launches north of Newark Drink Up Columbus: Free symposium on craft beer writing February 15 speechbubble: Cool Tool – Canva Shit that happened elsewhere:…
  • Shit I Did This Week – 1/24/2014

    Cheryl
    24 Jan 2014 | 7:01 am
    …and by “shit I did this week” I mean “Shit I’ve done since NOVEMBER FREAKIN’ FIRST because I am a slacker of epic proportions and it’s been that long since I’ve posted one of these. My bad.” …but that’s not a very web-friendly blog post title, or something. Shit I wrote on here: “Don’t judge me,” she murmurs through a mouthful of chocolate See ya, 2013 Dolphin takes the Congo Shit I wrote other places: Drink Up Columbus: Drunk Brunches – The Crest, Wolf’s Ridge Brewing, 101 Beer Kitchen, Natalie’s Coal…
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    Social Media Blog

  • How to use colour in your social media strategy

    4 Apr 2014 | 3:05 am
  • Social Media Post-Click Through Engagement

    31 Mar 2014 | 3:18 pm
    Attaining high quality traffic that converts is more valuable than attaining low quantity of traffic that does not! Recent data released by Shareaholic highlights that the post-click (click through) engagement levels attained from YouTube are higher (on average) than that of other social networks. This may be surprising at first however when someone views a video they are often able to attain a snapshot of company, the services they provide and the company ethos. Furthermore a level of trust can be built up whilst watching the video. Watching a video can help captivate the viewer and reduce…
  • Forrester Report: "Only 16% of respondents believe that their company has the skills & capabilities to execute on their digital strategy".

    19 Mar 2014 | 9:52 am
    "Businesses need to think in terms of dynamic ecosystems of value if they are to compete as effective digital enterprises". That’s one of the top line conclusions of a new report from Forrester released in March 2014. The Future Of Business Is Digital report highlights some uncomfortable findings for many businesses based on interviews with end user organisations: 74% of business executives say their company has a digital strategy. 93% believe digital will disrupt their business in the next 12 months. 16% of respondents believe that their company has the skills…
  • Media Partner for Social & Digital Marketing Conference 2014

    12 Mar 2014 | 3:12 pm
    Social Media Strategist have been named as a media partner for Social and Digital Marketing Conference (#SMWF) for the third time this year. The event brings together some of the leading minds in the social media and digital sphere.  Social and Digital Marketing Conference Europe will be held at The Brewery, London, 31st March - 1st April 2014 #SMWF Europe has become the key event in the social & digital marketing conference calendar and returns to The Brewery in London to deliver top-level strategic advice and insight for anyone for whom social is either already, or needs to…
  • Watch Edward Snowden's LIVE at SXSW here

    10 Mar 2014 | 8:27 am
    Edward Snowden will give his South by South West (SXSW) seminar at 4pm GMT today. You can watch this live via the stream below.  This will be a rare opportunity to hear thoughts directly from Snowden, who has been living in Russia since shortly after leaking the trove of secret government documents. These exposed the broad surveillance programs to the press which has led to debate, reform and outrage across the globe. Surveillance is the hot topic at SXSW this year and Snowden's speech is arguably the most anticipated happening at SXSW since the festival began Social Media Strategist…
 
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    Blog - Digital Jungle

  • Scottish Independence: Who is Winning the Online Battle?

    21 Apr 2014 | 6:30 pm
    The Scottish independence referendum will be taking place on the 18 September 2014 where voters will be asked “Should Scotland be an Independent Country?”, requiring a simple “Yes” or “No” answer. The date for the referendum was set in 2012…
  • Are Chinese Tourists ‘Out-Shopping’ the Rest of the World?

    15 Apr 2014 | 7:34 pm
    With an estimated magnitude of around 1.4billion people, making up nearly 20% of the world’s population. It should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers…
  • Digital Jungle Hosts R.I.T. Students

    3 Apr 2014 | 12:39 am
    On a hot Wednesday Beijing morning, Digital Jungle hosted a group of MBA students visiting from the Rochester Institute of Technology’s Saunders College of Business. The group, led by Saunders’ Dr. dt ogilvie, Ph.D., EMBA visited Digital Jungle as part of…
  • WeChat Introduces Self-serve Advertising System for Subscription Accounts

    16 Feb 2014 | 6:16 pm
    It was inivitable that WeChat would want to include a form of advertising revenue into their mix. The Company has introduced Guangdiantong (GDT), a self-service advertising system currently used for Tencent’s some other social properties, to place display ads in…
  • Digital Trends in The Year of the Horse

    28 Jan 2014 | 6:42 pm
    2013 was a year that really evolved the way we market to our Chinese consumers and businesses.  The three areas of marketing evolution and investment that we identified as sigificant were -- Mobile and Content Marketing and Big Data. Here…
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    Hypertext

  • Part II – Readability: Your Whenever/Wherever Reading List Online and Off

    Christopher Kowalewski
    7 Apr 2014 | 1:36 pm
    This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace.  Part I on Wunderlist can be read here. Whether I’m surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In the past in order to manage these articles I used a variety of means: device-specific page savers, copying the page into a word document, screen shots and adding links to my favorites file on my browser. All these techniques – though they do save pages – have limitations and…
  • Clicktivism: Is It Possible to Leverage for PR?

    Almudena Alameda
    3 Apr 2014 | 7:00 am
    The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website MoveOn.org, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Since then, the rise of social and digital media have allowed for quick and easy support behind an organization or cause. Therefore, This accessibility provided a platform for NGOs and other organizations to start utilizing the internet to drive and promote their campaigns.  Greenpeace is…
  • 2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

    Julian Chow
    1 Apr 2014 | 1:00 pm
    The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from Facebook’s sponsored updates to Twitter’s sponsored tweets. At the same time, there has been a much-discussed scaling back of organic reach for brand pages on Facebook, which fell from a previous…
  • The Digital Future is Full of Truth

    Katharina Büttner
    20 Mar 2014 | 11:41 pm
    A personal review on impressions and discussions at the Hawaii International Conference on System Sciences (HICSS). Physicists, engineers, economists, social and computer scientists, have been coming together for 47 years at the Hawaii International Conference on System Sciences (HICSS) to discuss their current research in system sciences. This year the conference took place at the Hilton Waikoloa Village at Big Island and the atmosphere could not have been better for talks and discussions on relevant topics that impact information technology. As there were a huge number of sessions,…
  • Integrated Communications: Transcending PR & Marketing Silos

    Erica Pompen
    18 Mar 2014 | 7:00 am
    I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynamic and disruptive, powered by the many sources, devices and mediums, and goes well beyond prompting consideration and purchase. Whether you are in marketing or PR, we’re at an inflection point that…
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    Sprout Social

  • Why You Should Make Social Logins Part of Your Support Strategy

    Jennifer Beese
    23 Apr 2014 | 1:23 pm
    Customer service should be a priority around the clock, and not just when an issue arises. For online businesses, this means providing consumers with a stress-free shopping experience from the second they arrive on your website to when they checkout. But did you know that not offering shoppers the option to login with their social credentials could be viewed as poor customer service? According to a February 2013 study, 92 percent of shoppers abandoned a website rather than recover lost login information. That’s a shocking statistic, and one that shouldn’t be ignored. Rather, by offering…
  • Reach the Right Audiences With LinkedIn Showcase Pages, Here’s How

    Jennifer Beese
    22 Apr 2014 | 12:37 pm
    There are several different social networks on which your brand should be present, but only a handful help to shape your company’s story online. With more than 300 million members worldwide, LinkedIn is now the largest and most influential professional network around. This an important milestone for LinkedIn, but also for the businesses that rely on the service for marketing, recruiting, and so on. As the platform grows, it creates more opportunities for brands to connect with target audiences. LinkedIn continues to deliver personalized experiences built around members and their identities,…
  • 4 Industries That Prove Pinterest Does More Than Just Fashion

    Anna Washenko
    22 Apr 2014 | 10:32 am
    A few years back, Pinterest exploded onto the social media scene and was an immediate hit in the industries of fashion, food, and design. The fledgling network attracted an audience that now numbers in the millions. Those millions of people not only had the opportunity to create wish lists, but also to make purchases. Brands have been having great success tapping into that purchasing power and have moved into more creative possibilities of what the network can do for business. Despite the early press coverage, there’s much more to Pinterest than just fashion and food. Many companies have…
  • Why You Should Get Serious About Content With Facebook Paper

    Jennifer Beese
    21 Apr 2014 | 1:29 pm
    It’s undeniable that content plays a huge role across the social media space right now. As a result, many of the recent updates made by social networks were done with your content strategy in mind. Facebook specifically has undergone a series of content-focused updates, from its algorithm and News Feed redesign to the launch of Paper, its standalone news reader app. Brands have been trying to gain more exposure in the News Feed for years. Although Paper is rather new, people using it explore an average of 80 stories each day across five to six sections. While Facebook is still the most…
  • Who’s Your Social Audience? Sprout’s Andrew Caravella Shares Some Insights

    Elizabeth Harper
    21 Apr 2014 | 11:16 am
    The key to social success is building a strategy tailored to your target audience, but if you’re not sure exactly who your audience is, it can be difficult to develop a solid social plan. Before you can come up with a workable social strategy, you need to figure out just who you’re going to be talking to. Your first point of reference is your businesses’ marketing plan, which should give you a good starting point on who your you’re talking to — and the clearer concept you have of that audience, the easier it will be to come up with a successful social strategy to…
 
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    socialmouths

  • How a Small Spice Shop got 736 Page Likes in 6 Days (Without Ads)

    Francisco Rosales
    23 Apr 2014 | 8:57 am
    I’m not gonna lie to you, I’ve been involved in projects where a new (as in *zero* Fans) Facebook Page ends the week with a couple of hundred thousand Likes. It’s actually not that hard. No high-fives are exchanged, I’ll tell you that. You build a campaign that includes the Facebook Page along with dropping $150k on banners on major portals and maybe some TV spots running on prime time. Of course you have to be a major brand as well, I’m talking maybe a video game console or a popular soda, maybe even a wireless communications brand. If you and I get 200k Fans…
  • Stop Trying to Get Your Blog Posts Shared and Do This Instead

    Pratik Dholakiya
    16 Apr 2014 | 8:35 am
    So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right? Well…not necessarily. Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach. But it’s not actually the best way to take advantage of social media. Here’s the problem. Blog posts just aren’t very shareable. Take…
  • Are Your Emails Designed only for Desktop? Infographic

    Francisco Rosales
    11 Apr 2014 | 9:58 am
    Email doesn’t live here anymore. It moved to the mobile screen. The majority of emails are now opened on mobile devices, this most likely includes your readers/customers too. The problem: Big brands have already adopted technologies to become mobile-friendly, but small businesses are not moving fast enough, and they are leaving money on the table. The reason: Most small businesses that didn’t yet adopt mobile-friendly design for their email marketing don’t understand what this means exactly, how to approach it, or the consequences of having their recipients open an email…
  • If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

    Daniel Glickman
    10 Apr 2014 | 6:38 am
    Videos are quickly becoming the new currency of online content. According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says. Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool. Adding a New Ingredient to Your Marketing Mix As a marketer, your primary goal is to get your audience to cross the finish line with you and convey your…
  • Why Social Logins are an Intrinsic Part of Your Social Media Strategy

    Pratik Dholakiya
    3 Apr 2014 | 8:38 am
    You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy. Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value. The…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Should I Advertise on Yelp?

    David Chism
    13 Apr 2014 | 1:53 pm
    Yelp Shows Up Great on Search Results Yelp is one of the fastest growing and highest ranking directories on the web. Do a quick search, such as “painters in Boston” and chances are you will see Yelp results towards the top (picture below: #2 spot). Because of the clout Yelp has with search engines and the number of reviews, Yelp is far reaching, even to the mobile apps such as Apple Map and Siri results. Try using Siri on your iPhone to look for a local restaurant. It will typically show you Yelp reviews. This all sounds good. So a construction business should definitely be on…
  • Freshbooks, Easy to Use Invoicing for Small Businesses

    David Chism
    31 Mar 2014 | 7:58 pm
    5 Years of Using Freshbooks I am just wrapping up my 5th year in business as I write this blog (April 2009 is when I incorporated). When I opened my doors for business I knew I needed two programs to help get me going and not cost a lot of money. I turned to Google Apps for Business to run my emails, contacts and calendars. I then needed a program that would send estimates, invoices and track my business expenses. I landed on Freshbooks. My web designer, David Guy, was using it at the time and loved it. So the decision was easy and it is where I plan to stay as I start my 6th year in…
  • Should I Ditch My Laptop and Use a Tablet

    David Chism
    25 Mar 2014 | 5:24 pm
    Running A Business Using a Tablet Depending on your business, you can ditch a laptop and run your business from a tablet, such as an Android or Apple iPad. However, in this blog post, I will be focusing on the contracting market. The Coolness of a Tablet  Apple’s release of the iPad in 2010 revolutionized the way we as consumers think about and use mobile computing. We got used to sending emails with our fingers, not a stylus or a keyboard. We were introduced to “Apps” instead of software and programs we installed on our hard drive. The Frustrations of a Tablet Yes, we all…
  • Why I Don’t Recommend WordPress to My Clients

    David Chism
    18 Mar 2014 | 9:23 am
    It’s Nothing Personal WordPress (WP) is perhaps the world’s most popular website and blogging platform for small businesses, especially for the DIY crowd. In recent years, WordPress theme companies are a dime a dozen. You want a quick and cheap website up in a few hours? Then a WordPress theme site is for you. So why don’t I personally recommend them to my customers if they are that popular and that cheap? I am loyal to my team. I do not like to use one web designer for Company A and then another one for Company B. I want to build strong connections and relationships with…
  • Best Email Newsletter I’ve Ever Seen

    David Chism
    6 Mar 2014 | 6:51 am
    Yesterday I was forwarded an email newsletter from a client who said I’d enjoy it! Normally when you receive newsletters you are not necessarily thrilled. Am I right? They all have their place and accomplish a purpose in marketing if done well. I was extra curious on why I would really like the email he sent. You will soon get to experience why I liked it so much and think it is perhaps the best email newsletter I (or you) have seen! If you do not have a huge smile during or after you’ve seen it, shame on you! So without further adieu, here is the best email newsletter that…
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    Eli Rose Social Media

  • 3 Business Habits to Cultivate

    KristinZaslavsky
    23 Apr 2014 | 4:00 am
    I’ve learned the hard way that exercise is important. Last year, my back started to spasm and I faced an ugly truth: take care of my body or it will revolt. I find that making exercise a habit is important to making sure it happens. Without consistency, it’s easy for me to slide out of habit with my exercise routine. The same holds true for business. If you don’t stay on top of things, it’s easy for them to slide. Here are a few habits you can get into that will significantly improve your business. 1. Business blogging Many businesses start a blog, post twice and…
  • Why Making your Own Rules is the Best Way to Run your Business

    LizJostes
    21 Apr 2014 | 4:00 am
    Don’t worry; I haven’t lost my mind. I’m not recommending you go rogue with your business either. (Well, not entirely.) Best practices are still important. Good customer service is still important. Having a strategy for all your online marketing efforts is still important. But what’s not important is following along with every.single.thing that Everyone says you are *supposed to* do. Everyone will tell you a whole lot of things if you give him or her the time of day. And it’s all those things that can wear you down and make you crazy. As a small business owner,…
  • Your Curated Awesome for 4.18.14

    KristinZaslavsky
    18 Apr 2014 | 4:00 am
    Happy Friday! Since Spring is (supposed to be) here, let’s talk a little bit about getting out into the world and seeing actual people. While an online presence is important, we can all benefit from in-person interactions as well. How to Succeed in Business without Becoming a Workaholic Succeeding in work is not the same as succeeding in life. To do both, you’re going to need a network. By that I don’t mean a whole bunch of connections who never actually listen to anything you have to say – I mean a real network. The Psychological Effects of Entrepreneurship Being an entrepreneur is…
  • LinkedIn Profile Build, Review & Optimization Service

    Admin
    16 Apr 2014 | 4:00 am
    Be the best YOU you can! When it comes to your career and building a professional network online, the first and most common social media profile to have is a LinkedIn personal profile. But there’s a big difference between simply having a LinkedIn personal profile, and having a LinkedIn personal profile that utilizes all the features LinkedIn offers and is optimized to give you the very best chance at others finding you for your skills and expertise. We can help you build a comprehensive, strategic, optimized LinkedIn personal profile. We can also audit your existing LinkedIn profile to…
  • Facebook Trending Topics (Or Poor James Franco)

    KristinZaslavsky
    14 Apr 2014 | 4:00 am
    It’s no secret that Facebook is attempting to become more of a news source. Recent Facebook algorithm changes prioritize news updates over shared memes or jokes. In fact, they’ve also started to promote posts that tag major brands to audiences of both the page posting the status and the page tagged in the status. Of course, this really only impact big brands. But it shows that they are actively prioritizing “big” news over smaller updates that may be more targeted. There’s much speculation that this is an effort to compete with Twitter. Personally, I think…
 
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    AriHerzog.com

  • Finding Order in Chaos: Month 4

    Ari Herzog
    14 Apr 2014 | 10:56 am
    Looking back at my history of finding order in January, February, and March, Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. I follow lots of people because it’s a way to get noticed. People are more likely to follow me if I follow them first. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable…
  • The Page 69 Test

    Ari Herzog
    2 Apr 2014 | 6:31 pm
    Canadian philosopher Marshall McLuhan is credited with theorizing if you enjoy reading the 69th page in a book, you will enjoy reading the entire book. Forget about judging books by their cover, he said. Read page 69. Examples are highlighted in a blog about page 69 in books. Cheers to my literary friend Holly Robinson for the discovery. I recently began reading “The Know-It All” by A.J. Jacobs. What does mine say? Courtesy of Google Books, here is a screenshot of page 69: The irony is my bookmark is on page 69. That’s the page I was about to read next… Thanks for…
  • On Doing More With Less

    Ari Herzog
    17 Mar 2014 | 9:30 pm
    Joshua Becker, Rachel Jonat, Ashley Ambirge, and Leo Babauta are among the bloggers I religiously read who preach the benefits of doing more with less. There is a 3-step process to embrace minimalism: 1. Accept you have clutter. 2. Reduce your clutter. 3. Be productive. If this is appealing, you will enjoy this documentary trailer: Thanks for reading. Please sign up to receive blog posts by email.        CommentsCouldn't have put it simpler. by Gary StarkmanRelated StoriesFinding Order in Chaos: Month 4On Doing More With LessFinding Order in Chaos: Month 2 
  • There’s Something About Chess

    Ari Herzog
    16 Mar 2014 | 9:07 pm
    Checkmate occurs when your king cannot move without being captured. It marks the end of the game of chess — and your goal is to checkmate the other player first. If you fail, you are checkmated. If you both fail and only two kings remain, stalemate occurs. I lost my first few games. I was a teenager and my parents had given me a chess set. I played with friends and, later, in the high school chess club. I slowly discovered tips to win: move this piece first, counter that move with this move, watch the other person’s eyes and hands, listen for whispered mutters. Chess Grandmaster…
  • Delurk and Meet Other Readers

    Ari Herzog
    14 Mar 2014 | 12:09 pm
    I want to introduce you to my other readers. I also want to introduce them to you. But you have to take the first step. You have to find the willpower to scroll below and write a comment. Introduce yourself. This is the 6th annual delurking pledge on my blog. The rules are simple: 1. Whether you are reading this in a feed reader, an email message, or a syndicated blog post somewhere, click here to visit the actual post. 2. Scroll to the bottom and follow the prompts to add a comment. 3. Type in your real name so I and others know who you are. 4. Type in your email address so I can reply with…
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    Oman Collective Intelligence - MPiRe

  • Facebook groups in Oman

    21 Apr 2014 | 8:40 pm
    There’s tons of Facebook Groups out there, some are very popular and some are very small, but still interesting or informative.Here is a collection; a bit of everything for everyone. And If I've forgotten any just let me know ;)Muscat - Where can I find - 11,920 membersA great group, I've already mentioned it here and here. A little warning though; some of the women members are lethal. Be careful what you say and how you say or they’ll gang up and tear you apart.MUSCAT BUY OR SELL - 13,725 membersDoes what it says, some spammers…
  • The Dark Web – part 1

    18 Apr 2014 | 10:18 pm
    The Deep Web, or Dark Web, is that area of the web which is not covered by the usual search engines (Google, Yahoo, etc.) as they cannot 'see' or retrieve its content.The Deep Web protects both content and users and it has become a paradise for criminal organisations of all sorts everywhere in the world. You can find drugs, pedo-pornography, weapons, false documents and pretty much any illegal/immoral activity. Transactions are done in bit coins (will need to dedicate a post to bit coins soon) which will then need to be ‘cleaned’ to be reused again for any legal purchase.After downloading…
  • Extreme selfies

    13 Apr 2014 | 9:43 am
    His name is Kirill Oreshkin and he’s known as the Russian Spider-Man. The Moscow based photographer takes his photos without any safety, and sometimes his friends are with him.The tallest building he's climbed is Moscow's Mercury City Tower, which is the tallest building in Europe at 338 meters high.Crazy Brave guy!Love selfies? Click here for ‘The most dangerous selfie’, ‘The plane crash survivor selfie’ or ‘The worst selfie of all time’.
  • 15 best images from Google Street View

    4 Apr 2014 | 10:28 pm
    Google Street View, launched in 2007, is a technology featured in Google Maps and Google Earth and provides panoramic views from positions along many streets in the world. Google cars around the globe take photos of pretty much everything, with the result being funny, embarrassing or even dramatic at time.Here are some of the best, worst and unexplained moments captured by Google's cameras:The famous 'Horse Boy' from Aberdeen, Scotland.Very weird, from Japan.A 'quiet' village in Colombia.Can't find a caption for this...Priceless! Busted on camera!The typical women fight in…
  • Truly Thai social media competition by Grand Hyatt Muscat

    2 Apr 2014 | 8:25 am
    Once again the Grand Hyatt Muscat is engaging local celebrities bloggers for the upcoming TRULY THAI AT MARJAN promotion (it’s a tough job being a blogger in Oman).The contest is easy, fast and straight forward; each blogger is given a question and all you have to do is leave your answers on the blogs. Three lucky winners will win a one-night weekend stay for two at the Hyatt including breakfast at Mokha Café...not bad, is it?I’m sure you’re familiar with the stunning bronze Arabian falconer on a horse, workmanship of renowned Italian sculptor Carlo Belligana, but did you know that it…
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    laurenceborel.com

  • Living with dyscalculia

    Laurence Borel
    18 Apr 2014 | 4:42 am
    I am dyscalculic… I feel the need to talk about my dyscalculia as I have set myself the challenge of working on a quantitative piece of research as part of my MRes and having to do maths/stats has opened up a few old wounds. Dyscalculia is defined by the British Dyslexia Association as a condition that affects the ability to acquire arithmetical skills. Dyscalculic learners may have difficulty understanding simple number concepts, lack an intuitive grasp of numbers, and have problems learning number facts and procedures. Even if they produce a correct answer or use a correct method,…
  • Book Review: Unconscious Branding by Douglas Van Praet

    Laurence Borel
    6 Apr 2014 | 1:29 pm
    The lovely folks at palgrave macmillan have supplied me with a 20% off promo code. Head to to palgrave macmillan website to redeem by entering  WORLDPALGRAVE20 at check out. Here’s the link to buy Unconscious Branding.   Overview Unconscious Branding by Douglas van Praet, the man behind some of the most iconic advertising campaigns for companies including Volkswagen. Van Praet combines behavioural psychology and cognitive science with real life examples from advertising and media to deconstruct the real story behind marketing successes.   Opinion “The fact of the matter is…
  • Tipspit: community-curated tips

    Laurence Borel
    28 Mar 2014 | 3:45 am
    Tipspit I was recently approached a cool new website called  Tipspit to contribute to a tip for their newly launched platform. Tipspit in a nutshell, is a community-curated tips collection. You can think of it as a 140-characters Quora-type platform to a certain extent. Tipspit is the brainchild of renowned entrepreneur and venture capitalistRocky Mirza, and aims to reduce noise and deliver information which is actually useful and valuable to the consumer. Tipspit users are able to seamlessly create topics and request tips, which will be provided by experts and community members as…
  • ‘Resurgence – the 4 stages of market-focussed reinvention’ book review

    Laurence Borel
    24 Mar 2014 | 3:05 am
    The lovely folks at palgrave macmillan have supplied me with a 20% off promo code. Head to to palgrave macmillan website to redeem by entering  WORLDPALGRAVE20 at check out. Here’s the link to buy Resurgence: the 4 stages of market-focussed reinvention.   Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, ‘Resurgence – the 4 stages of market-focussed reinvention’ (Hardback 9781137278616) About the authors: Gregory S. Carpenter is the James Farley/Booz Allen Hamilton Professor of Marketing Strategy and director of the Center for Market Leadership at the…
  • Steve McKee’s ‘Power Branding’ book review (and a discount code)

    Laurence Borel
    16 Mar 2014 | 2:02 pm
    The lovely folks at Palgrave Macmillan have recently sent me a few branding books to review for my site. The timing is perfect as I will be starting my final module at Birkbeck, Brand Management in the next few weeks. Here’s my first book review. Power Branding – Steve McKee Overview:  Steve McKee president of one of the top ten small marketing agencies in the US, explores how smaller companies can leverage the success of established icons through innovative branding strategies that go against conventional marketing wisdom. The book is very much practitioner-oriented, and geared…
 
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    Marketing

  • Video Social Media Marketing Part 1: Why does the modern business need video on social media?

    Tamsin Oxford
    22 Apr 2014 | 4:00 pm
    Précis:  Brands can achieve impressive reach and awareness through targeted and well-designed social video campaigns Related Content:  Think visually to engage Visual Social in 2014 Part 3: Tracking visual media The Wednesday Update including Facebook referral revenues increase, when to post new video content and understanding the hashtag economy The Wednesday Update including social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content. Image:  Primary Event:  The Corporate Social Media Summit New York 2014…
  • Think visually to engage

    David Howell
    22 Apr 2014 | 4:00 pm
    Précis:  Marketers that want to make a lasting connection with consumers need to develop a strong visual language The latest piece of research from SocialBakers illustrates the power of images. Looking at branded Facebook pages, it is clear that images are vital for high levels of engagement. The brands that command the highest number of followers had visual content on their updates in 75% of cases. Of course there is no direct link made between these numbers, click throughs and conversions, but what is clear is that images are a central foundation of engaging updates. Related…
  • The Wednesday Update including social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content.

    Liam Dowd
    25 Mar 2014 | 5:00 pm
    Précis:  Social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content. Video playback in Twitter timeline Video has become the most shared type of content across social media networks. In response to this trend, Twitter is testing how video can be embedded in tweets. “Video will begin to feel like a native experience,” said Kevin Weil, vice president of product for revenue at Twitter. “We’re making it easier for people to do what they want to do.” Related Content:  Wednesday Update: New News Feed;…
  • Press release - FREE Webinar: Eaton and SocialChorus discuss how to launch an employee advocate marketing channel to expand brand marketing programs

    19 Mar 2014 | 2:51 am
    Précis:  How to launch an employee advocate marketing channel that delivers Useful Social Media is hosting SocialChorus’ free Webinar on March 26th at 1pm EST that will discuss the latest in social media best practice. The topic to be discussed will be: “How to Launch an Employee Advocate Marketing Channel to Expand Your Brand’s Marketing Programs” The two experts joining the webinar are Eaton’s Digital Marketing Strategist, DeShelia Spann and SocialChorus’ CEO, Gregory Shove. Related Content:  Brand Advocates: Part 1: How to recognise and find a…
  • The Wednesday Update including news site referral data, how video is top for content sharing, and who are your brand influencers?

    Liam Dowd
    18 Mar 2014 | 5:00 pm
    Précis:  News site referral data, how video is top for content sharing, and who are your brand influencers? Brand video views increase 7,000% ContentedLondon have created a new video that integrates all of the latest stats that conclude that video continues to be the most powerful form of content any corporation can deliver across social media. Video content is 12 times more engaging than its textual counterparts, with the 25-54 age group being the most active when sharing this type of content with their networks. Related Content:  The Art of Influence Big Analytics: Social media…
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    DreamGrow Social Media

  • How to Use Social Media Channels to Build Your Newsletter

    Priit Kallas
    16 Apr 2014 | 7:01 am
    Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list. The campaigns on social media sites should be used to engage people and lead them to make the next step in the funnel. The best goal would be to make the potential customer buy your products or services but this may not be always possible. In this case you should strive to get more information and a permission for future communication. Building your newsletter through social media campaigns When you…
  • 11 Reasons Why Newsletter Beats Social Media

    Priit Kallas
    8 Apr 2014 | 6:09 am
    It’s time to reallocate funds to your content marketing and newsletter. Start integrating social media to boost your email marketing. With the latest changes to what gets into the Facebook newsfeed it’s becoming clear that engaging your hard won fans will become increasingly difficult. Facebook’s share price is going up and they have to find ways to justify that with increased ad revenue. Latest analysis published by Marshall Manson from Social@Ogilvy found that organic reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of…
  • André Morys from the largest conversion agency in the world

    Priit Kallas
    4 Mar 2014 | 1:47 am
    André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in the world). Their customers include renowned national and international online retailers, financial services and manufacturers. André’s writings have been widely published by professional and popular media alike: Adzine, iBusiness.de, Website Boosting, Internet World, and many other magazines. He’s also been a lecturer in usability and user-centered design at universities and…
  • Brian Massey: Keynote speaker for Elite Camp 2014

    Priit Kallas
    3 Mar 2014 | 3:00 am
    Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get more visitors. He appears in his trademark lab coat when speaking…
  • Digital Elite Camp 2014: Data-Driven Marketing and Conversion Optimization

    Priit Kallas
    18 Feb 2014 | 2:59 am
    For 6 years we have organized a Digital Elite Camp event with Peep Laja from ConversionXL. This years Elite Camp will be better than ever. We will bring togeter some of the top minds in conversion optimization and data-driven marketing. We will have 11 speakers from US and Europe. People attending the event will be all over the world. Format of the event Digital Elite Camp is a camp. OK, we are not putting you in the tents but it is out of the city in the forested shores of Finnish Gulf. The exact location is Laulasmaa Spa Hotel near Tallinn, Estonia. Another thing that differentiates the…
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    EduTek n Social Media Advisor

  • Canva the Designer’s Wonderland

    EduTek_SocialMedia Consultant
    17 Apr 2014 | 2:47 am
     As a digital marketer, one would like to have a good FB cover or blog graphic or anything related to digital world that would enable you to present your product / service well. Your search for these things can be realized easily by visiting Canva in beta. You can learn the various design techniques by clicking here.  It is online and free to use and lets you collaborate with anyone, anywhere. The following video suggests a snapshot of what can be done using Canva. Do let me know what you feel about Canva.
  • BeHere App Acts as Teacher Using iBeacon

    EduTek_SocialMedia Consultant
    8 Apr 2014 | 3:11 am
    Let me just begin the article by saying what is iBeacon and then go on to mention the applications of it in Education. According to Wikipedia, ‘iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity’ Next we’ll see how to get beacons! You…
  • Learning Arcs for Enhanced Understanding

    EduTek_SocialMedia Consultant
    1 Apr 2014 | 1:59 am
    Learning is enhanced, when the course is designed by the Instructional Designer in such a way that concepts (expressed in the form of interactions I1, I2 ..) that depend on the understanding of other concepts either from the same topic or other topics are linked and presented to learners in the form of learning arcs. These interactions that can be reused can be considered as Learning Objects. If these learning arcs created from Learning Objects are again made interactive, then we get to engage the learners again, thereby providing an opportunity to improve their retention. Raptivity Linker…
  • My First Article on LinkedIn

    EduTek_SocialMedia Consultant
    21 Mar 2014 | 4:10 am
    Today I was invited to publish on LinkedIn! Please visit the following URL to read my article titled 'ICT 4 Education' on LinkedIn. http://www.linkedin.com/today/post/article/20140321090945-41036075-ict-4-education 
  • Flipped classroom @ TED-Ed

    EduTek_SocialMedia Consultant
    20 Mar 2014 | 4:28 am
    To my faculty / Trainer in Corporate Sector friends:  How about creating a lesson around TED-Ed Original, TED Talk or any YouTube video? The following video suggests how you can conduct a flipped classroom using TED-Ed or any YouTube video?                                          Source : http://ed.ted.com/ I have converted my presentation at EdTech Summit, NewDelhi, June 2013, into a flipped classroom by suggesting some activities. Please visit http://ed.ted.com/on/qRNXmDmK  to view  the tasks I've added for flipped classroom for the topic 'Social Media in…
 
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    Plum Deluxe

  • Natural, Salon Beautiful Hair: The Secret Is In the Kitchen

    A Guest Writer
    23 Apr 2014 | 4:00 am
    Eggs, milk, yogurt, fruit, cooking oil, and honey are common grocery items we shop for. These items help us to make delicious meals and desserts for our families. However, they can do more than just provide nourishment for our bodies. These kitchen items, along with a few others, can give you great-looking hair as well. Check out a few natural hair care recipes that have given women salon-beautiful hair that is guilt-free. Raid the Kitchen You probably are thinking of some of the obvious kitchen items like milk, yogurt, eggs, olive oil, coconut oil, almond oil, bananas, and avocados. This is…
  • Wedding Cookie Recipes From Around the World

    Krista Bjorn
    22 Apr 2014 | 4:00 am
    While cake may be the dessert of choice for many American weddings, there are numerous ethnic communities who wouldn’t dream of planning a wedding feast without a tantalizing array of traditional wedding cookies to delight and feed their guests. Butter, flour, and sugar are combined with special spices, chopped nuts, and other ingredients to create platters of delicate shapes and creamy fillings perfect for hungry celebrants to nibble on. From Pennsylvania to Italy Italian weddings feature many types of sweet bites including cannoli and the beautiful pizzelles. Pizzelles are a round…
  • Transform Your Hallway in 5 Easy Ways

    A Guest Writer
    21 Apr 2014 | 4:00 am
    The hallway of a home is a bit of an awkward space. Should you decorate it or should you leave it blank? It is oftentimes a narrow space that can be drab or dark. But awkward spaces like this shouldn’t be avoided entirely. In fact, hallways can be transformed into elegant, welcoming spaces. Let There Be Light! With the right lighting, your hallway will transform into a welcoming, inviting space. Adding light with a decorative lamp or a small hanging chandelier will help minimize that feeling of darkness. Furniture Is Your Friend Surprisingly enough, narrow hallway spaces can benefit greatly…
  • Sneak Peek: Recipes from our Drink Your Chocolate Guide

    Andy Hayes
    19 Apr 2014 | 8:18 pm
    We’ve just released our latest guide, Drink Your Chocolate to much fanfare. Available for both Kindle and downloadable/printable PDF, Drink Your Chocolate contains recipes and recommendations for chocolate in all drinkable forms – coffee, tea, wine, vodka, beer, and more. We also have a 3-course tasting menu – each course contains a healthy dose of chocolate, of course! We thought you would like a sneak peek at some of the recipes and concoctions you’ll find inside. Bon appetit! How to Make Your Own Chocolate Wine Chocolate wine – it almost sounds too good to be…
  • How to Be a Good Houseguest with Pet Allergies

    Andy Hayes
    17 Apr 2014 | 1:01 am
    In the past year or so, my pet allergies – specifically cats – have gone from a minor irritation to downright debilitating. After 20 minutes near a cat, I feel dizzy, faint, and can’t breathe. I’m not sharing my story for sympathy, but to share how serious pet allergies can be. Both houseguest and host/hostesses shouldn’t overlook how they can ruin a perfectly good dinner party evening. Unlike food allergies, which a guest can simply just not eat, pet allergy sufferers can’t choose not to breathe. (Or at least, this is an alternative that doesn’t turn…
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    smcdallas.org

  • Employee Social Advocacy: A Case Study with ROI

    Featured Author
    22 Apr 2014 | 10:25 am
    If your organization isn’t involved in employee social advocacy, you will be soon, predicted AT&T’s Lee Diaz at the April SMC Dallas meeting. Speaking on “Activating Employees as Social Advocates,” Lee addressed the rationale, people, processes and platforms behind AT&T’s employee program. Lee Diaz on Employee Social Advocacy. Photo by @MarketingMarya The employee social media program focuses on the objective of building reputation. Other corporate social practitioners handle customer care and marketing objectives. Data demonstrates the value of regular…
  • How Social Apps Improve the Enterprise Social Network

    Featured Author
    14 Apr 2014 | 11:07 pm
    In March, I attended the Microsoft SharePoint Conference 2014 in Las Vegas with over 10,000 other attendees from over 85 countries. A major theme of the conference was the Enterprise Social Network. Conference attendees were encouraged to use the hashtag #worklikeanetwork Many readers are probably talented and knowledgeable professionals responsible for the care and feeding of public social media platforms like Facebook, Twitter, Blogs, Instagram, etc. The goal is to maximize the effectiveness of these platforms for the businesses served. The Problem Employees, customers, and business…
  • SMC Dallas Board Applications: Pursue Your Passion!

    Laurie Shook
    8 Apr 2014 | 7:25 am
    Are you passionate about social media? Why not use that enthusiasm to make a real difference? Once again, it’s time to determine the 2014-2015 SMC Dallas Leadership team. Board Member terms run from May 1, 2014 to May 1, 2015. Interested candidates can learn about leadership team positions and apply here. Board applications are being accepted through May 1. WIIFM? If that’s a new acronym for you, WIIFM stands for “What’s In It For Me?” Although there are many altruistic reasons to serve on the board of a non-profit organization, there are a lot of personal benefits: Personal…
  • 5 Ways Social Media Can Boost Corporate Communications

    Featured Author
    1 Apr 2014 | 5:51 am
    More than likely, your company or organization is up to its eyeballs in social marketing.  Facebook Offers, Twitter Ads and the like can sell a lot of stuff. My closet, pantry and junk drawer are evidence that the “you-must-have-this-now-because-all-your-friends-Like-it” approach works. Even Customer Service has jumped on board, and I, for one, am thrilled when I can quickly resolve a service issue with a simple tweet. But let’s not forget that social media is first and foremost about communication, not simply selling or servicing. It’s about connecting people and ideas through…
  • Stories from South by Southwest (SXSW) 2014

    Kathy F. Catoe
    25 Mar 2014 | 8:43 am
    Miss South by Southwest 2014?  At our March meeting Eric Swayne, Jose Briones and Brian K. Sullivan, who presented sessions at the event, shared their experiences and insights as both attendees and presenters. Eric Swayne’s presentation at SXSW was entitled “Scientist to Storyteller:  How to Narrate Data.”  Rather than recap his presentation, Eric took us through some observations he made at this year’s event.  “Activation is the new black,” said Swayne.  What does this mean?  Activation is moving a social media fan and follower from attraction and affinity to activity and…
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    MarketingBabble

  • ScrapeBox Secret Power – ScrapeBox Addons

    losdivinos@live.dk
    20 Apr 2014 | 12:21 pm
    ScrapeBox is one of the most powerful marketing tools that is currently on the market. It is updated often and with a low cost one time fee, it is a must for most marketers to have ScrapeBox. A thing that bothers me is, that many of the owners of ScrapeBox do not know the ultimate power of the tool. When I meet new marketers, they often refer to ScrapeBox as a blog commenter or “just” a scraper, which is true, but it is also way more than that. It holds a power that almost seem secret to some marketers. It has the opportunity to be way more than just a “ScrapeBox”. Let…
  • Consistency is Key to Successful Blog

    losdivinos@live.dk
    8 Apr 2014 | 2:05 pm
    I read a lot, which means that every single day I am introduced to articles on new blogs. It is great to see quality content all over the web, but as often as I see quality, I also see a problem. The problem is with consistency. I will try make you understand why and give you some tips for becoming more consistent with your blog writing. The thing is, that Google crawls your website in order to set your rank. When it does so, it surfs around on your website and gather information. When it does, we want to have informations for it. Because google spiders likes to see new, unique and high…
  • Youtube Rank 1 in 24 hours

    losdivinos@live.dk
    27 Mar 2014 | 10:28 am
    Today I will be sharing a sneaky little trick to get your video to rank #1 on any low-medium competition keyword in 24 hours on YouTube. You will stay in rank #1 on your keyword for some time, but once your video loses its freshness, your rank will go back to normal. You can only do this with new uploads though, so make a new video and get ready for getting Youtube Rank #1 on your keyword in just about 24 hours. Upload your Video The first thing is the process is of course to upload your video. Make sure that your main keyword is included in the title. The closer to the beginning of the…
  • How To Make Money with Facebook Pages

    losdivinos@live.dk
    27 Mar 2014 | 9:35 am
    In a world where social media is becoming the most dominating part of the web, it is idiotic to overlook it as a marketer. Especially Facebook holds the most traffic. Businesses are using it too, and with great benefits. Facebook Pages are one of the most powerful ways to make a steady income with Facebook. Let me explain, why pages are so powerful. With Facebook Pages, you have the possibility of reaching huge amounts of people. Viral content are becoming normal these days and that is exactly what is needed to grow a page. Also, it is extremely fast to post an update and there is even lots…
  • The Best Social Bookmark Footprints List of 2014

    losdivinos@live.dk
    27 Mar 2014 | 9:22 am
    When building Social Bookmarks, it is important to stay unique and stay away from websites, that has already been spammed to death. The biggest and probably most important thing to ensure, that you get the highest quality of Social Bookmark backlinks to your site, is using quality Footprints, that targets the best current platforms. As a ScrapeBox user, I can definitely tell you, that without the perfect footprint list, you will not have any real use of the software. At least not anything near to what it can perform. You might think, that ScrapeBox does a great job just scraping from your…
 
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    Kommein

  • The Argument for Keeping Those Blog Comments Open

    Deb Ng
    3 Apr 2014 | 7:17 am
    “The comments are what differentiates a blog from a website, ” they told us. “Engage!” they said. “It’s about building community…” …And engage we did. Ever since I published my first blog post in the late 90′s, I lived for the interaction. It was the spirit of community that really made it all worthwhile. I’m a chatter. I like to talk to people. So when people I didn’t even know became regulars -first on my humor blog, then on my freelance writing blog – it was a great rush and a truly valuable experience. I can…
  • Are You the Real Deal?

    Deb Ng
    5 Feb 2014 | 6:57 am
    In the mid-90′s I had the opportunity to work on a marketing campaign with a famous rock star. After several long phone calls, I realized he was a personae, not a person. He was flashy, he was a showman, and he was a shrewd businessman, but he was mostly flash. What he showed me and the rest of the world is not the person he really is. To me, he was not the real deal. I’ve been thinking about this a lot lately because it’s so easy to be dazzled by what isn’t really real. I love this online world we’re in. I love being part of a community and interacting with so…
  • The Myth of the Multitask

    Deb Ng
    14 Jan 2014 | 3:30 am
    I’m a sit down and focus on one project at a time kind of girl.  It’s not easy when so many social channels, websites, and offline distractions are calling, but it’s how I roll. When  I’m asked by a potential client if I can multitask, I tell them, “no.” However, that isn’t to say I don’t get the jobs done. I just prefer not to do everything I need to do at the same time. I think we’re supposed to believe that multitasking and having several tasks to do are the same thing, but they’re not. Every job, whether it’s…
  • One Word for 2014: Boundaries

    Deb Ng
    1 Jan 2014 | 10:38 am
    Every year I participate in the the three words meme started by Chris Brogan several years ago, in which we list three words to live by for the upcoming new year. I enjoy the goal setting exercise and the challenge to achieve each year. I also enjoy looking back at the end of each year to see how well I did. This year I’m only listing one word to live by for 2013. Yes, there are many things I want to achieve in 2014. For example, I want to think smaller with my client list and reach out to small, local businesses to help them with their social media and marketing strategies. It’s…
  • I’m Over It: 10 Things No One Tells You About Blogging

    Deb Ng
    5 Aug 2013 | 6:46 am
    I began blogging roughly about 14 years ago. At first I did it to teach myself some basic html and have a platform to talk about things like black lip liner and shorts that go down to your ankes. Eventually I learned there was money to be made from blogging and went that route. Blogging worked out well for me for a while. I even grew my writing blog into a successful business, which I sold for a pretty penny.  I have this blog to talk about social media and I’ve started a more personal blog, but the truth is, I don’t have much to say. You see, I’m starting to feel as if…
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    Ricardo Bueno

  • 5 Must-Have Ingredients for A Successful Real Estate Website

    Ricardo Bueno
    23 Apr 2014 | 9:26 am
    The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat…  Your number 1 goal should be to find ways to generate new customers through your content. If you’re just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn’t just matter, it’s 50% of the battle. – Rand Fishkin Good design = Trust. You don’t need to spend thousands of dollars on a custom website…
  • 10 Smart Real Estate Blogging Tips

    Ricardo Bueno
    26 Feb 2014 | 7:33 am
    I’ve said it before, but it bears repeating … The success of your real estate blog is dependent on your ability to create fresh new content, consistently over time. Think about it. Consumers are going online to search for homes and gather information about the local community all the time. So you started a real estate blog. You want to position yourself as the local expert … To showcase your knowledge of the local real estate market. But doing this, growing an audience, generating traffic, and generating leads, takes time. There’s no short-term ROI. No shortcuts to the…
  • 7 Content Renovation Tips for Creating A Better User Experience

    Ricardo Bueno
    7 Jan 2014 | 6:25 am
    Think back to a time when you visited a website looking for something but it was overly cluttered, loading slowly, and full of useless or irrelevant information. How did it make you feel? Frustrated? Angry? Annoyed? When your website doesn’t work the way users expect it to, or when they land on a page of your site from a search result that doesn’t serve up what they were looking for, that’s how they feel too. Frustrated. Angry. And confused. What if instead you focused on creating an awesome user experience. Do you think things would change? You bet they would! Every time…
  • 5 Ways To Develop A Smarter Content Strategy In 2014

    Ricardo Bueno
    6 Jan 2014 | 7:00 am
    When you’ve had a website for several years and it just isn’t converting at a high rate, it’s tempting to want to scrap it and start over. But that isn’t the answer to your problem. Instead, performing a simple content audit to see what’s working and what’s not, and providing a more focused effort, will get you moving in the right direction. So in today’s post, I’d like to share 5 ways to develop a smarter content strategy in 2014. You don’t need to ditch your website and start over from the beginning. We just need to get clean house and…
  • My Three Words for 2014: Create, Service, Ship

    Ricardo Bueno
    1 Jan 2014 | 7:00 am
    I feel like last year was full of both successes and failures. But I also learned a lot, and grew a lot. I also ran 7+ races last year. 3 half marathons, 2 trail races, and 2 road races. As a result, I lost weight and started eating and drinking healthier. And ultimately, I felt more natural energy throughout the day. I can’t begin to tell you how good that feels. As I get ready for the year ahead looking at what I want to accomplish there’s lots to be done but I’m excited for the road ahead… I’ve chosen the following 3 words to guide my actions in everything…
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    Jeffbullas's Blog

  • How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies

    Kevin Bobowski
    18 Apr 2014 | 7:15 am
    Today’s social media marketing campaigns have a big job to accomplish for brands. They are a vehicle for consumers to discover new products and engage with brands, but companies now expect them to close the deal and drive revenue, converting an online audience into loyal customers. According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that social plays a pivotal role in consumer decisions. But today consumers are bombarded by marketing messages on television and radio, in magazines and newspapers and on smartphones…
  • 15 Twitter Facts and Figures for 2014 You Need to Know

    Steven Hughes
    15 Apr 2014 | 9:00 am
    The social media network that was never meant to be a social network, Twitter, celebrated its eighth birthday in March, 2014. The now microblogging giant has come a long way since co-founder Jack Dorsey’s first tweet, “just setting up my twttr” back on March 21, 2006. It is now a household name, and the favorite network of celebrities and media outlets. Twitter has become the fastest way to break news. We are seeing more television programs display their Twitter handles and relative hashtags. The power of Twitter was witnessed by millions when Ellen DeGeneres tweeted…
  • The 15 Most Common WordPress Mistakes to Avoid

    Ajeet Yadav
    13 Apr 2014 | 9:35 am
    A very old and famous saying, “to err is human and to forgive is divine“, is absolutely true. We all make mistakes, because none of us is perfect. Whether it’s real life or WordPress, mistakes happen everywhere. To commit a mistake is not a crime, however, not learning from it and not trying to repeat it again definitely is. Everyone learn from their mistakes, but it’s much better to learn from the others’ mistakes. In the case of WordPress, the primary focus of a novice is to set everything up and get things running as soon as possible. In this hurry, there are…
  • 10 Tips to to Double Your Facebook Likes

    Jeff Bullas
    10 Apr 2014 | 2:38 pm
    When social media started raising its head as a business marketing tool, there were just a handful of social networks. Facebook, Twitter and LinkedIn were the main protagonists. Today we have a plethora of social networks and visual networks such as Instagram, Pinterest and Vine to distract us amongst thousands. With over 1.3 billion users Facebook is the largest social media network that you can’t ignore. This means that you need to keep learning how to use its rapidly evolving ecosystem. The changes to Facebook in just the last 5 years are significant. It has gone public, concentrated…
  • 8 Ways to Motivate Your Followers to Amplify Your Content Marketing

    Abbi Whitaker
    8 Apr 2014 | 2:55 pm
    Brands want it, fans create it, Google embraces it and Facebook loves it. User Generated Content (UGC) is the “Holy Grail” of social media and content marketing and it’s becoming key to cracking the elusive Facebook fan feed and getting your well-thought-out and “oh so intelligent” posts seen by the rest of the world. So how do you get more of it without breaking the bank buying commercials during the Super Bowl? Read on and don’t forget to share! #1. Make it emotional Reno was tired of being beat down by people who probably had never set foot in the Biggest Little City in…
 
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    Shiraz@ShirazDatta.Com

  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    11 Apr 2014 | 6:49 pm
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Android Ecosystem–An Argument

    24 Mar 2014 | 12:09 pm
    This is an attempt to make an argument (based on assumption as highlighted) on Android’s developer/app ecosystem success. Android success across multiple devices, price bands and countries has been a tremendous story in recent times. The platform’s wide acceptance has even forced developers to jump onto the bandwagon. And the developers has been well compensated with success from surging downloads and revenue from its consumer base. Of course, this is not true of all the developers or apps. If you make a great app you will get equally greater downloads and revenue, but if you are the one…
  • Cell Phones and Marketing.

    11 Mar 2014 | 2:05 pm
    Marketers need to be causes of the new or somewhat an old reality in many countries. This stats is important to remember not only for reaching new audiences but also to ensure you engage adequately with your existing or captive audience. The below is certainly an indicator of a paradigm shift and this will only explode in the coming year through increased smartphone penetration with global population and reaching newer age brackets on the age spectrum. We all can certainly debate on the below numbers but we can’t do much on the message its giving - Get onto the mobile for every aspect of…
  • {Infographic} What Does It Cost to Run a Startup?

    17 Feb 2014 | 9:18 am
    Our contributors from Staff.com shared an interesting comparison on the costs associated to start your startup. This may give you a rough estimate on how much would be an yearly cost while you are thinking of choosing the below mentioned places for your business.
  • Roundup Of Free Cloud Computing Online Courses

    6 Feb 2014 | 9:58 am
    One of the best ways to capitalize on cloud computing’s growth from a career standpoint is to constantly be learning and gaining new knowledge. Being able to apply the technological aspects of cloud computing to business problems quickly, combined with constantly developing expertise on how to manage legacy systems and cloud platforms is a very valuable, marketable skill. Many manufacturers I meet with are grappling with the high maintenance costs and time latency of legacy systems when their business models are accelerating faster than ever.   Helping these enterprises bridge the…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 5 Stories Your Business Should Be Telling On Pinterest

    Julia Campbell
    23 Apr 2014 | 5:45 am
    You might think that storytelling could not possibly pertain to your business. Think again. Storytelling is the best way to convince your customers that you are the right company with whom to do business. Humans have been communicating through stories for over 30,000 years – starting with cave paintings on rock walls. Social media storytelling … Continue Reading 5 Stories Your Business Should Be Telling On Pinterest by Julia Campbell -Maximize Social Business                   Related Stories5…
  • 5 Ways To Be More Productive on Instagram

    Tammy Kahn Fennell
    22 Apr 2014 | 5:45 am
    You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform?  They think so. Recently, they released a video to showcase larger brands using the platform. Instagram for Business from Instagram on Vimeo. How can you … Continue Reading 5 Ways To Be More Productive on Instagram by Tammy Kahn Fennell -Maximize Social Business                   Related StoriesYour Real…
  • The Needy Social Media User and How To Approach Them

    Wade Harman
    21 Apr 2014 | 5:45 am
    How many needs can you satisfy yourself; without the support and help of others? Social media proves that people need to be needed, to be loved, to be paid attention to. It’s not just about marketing all the time, it’s about attention and the need or want to be a part of something bigger than … Continue Reading The Needy Social Media User and How To Approach Them by Wade Harman -Maximize Social Business                   Related Stories25 Questions To Prepare For Your Sweepstakes Or Contest…
  • 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut

    Zsuzsa Szabo
    18 Apr 2014 | 5:45 am
    “We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking … Continue Reading 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut by Zsuzsa Szabo -Maximize Social Business                   Related StoriesHow the…
  • The True Secret to Generating Social Media Traffic

    Lilach Bullock
    17 Apr 2014 | 5:45 am
    One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic in order to get more traffic. Of course, this doesn’t mean you should forget about other social media traffic tips, but rather, that sometimes … Continue Reading The True Secret to Generating Social Media Traffic by Lilach Bullock -Maximize Social Business                   Related StoriesFacebook Ads Update:…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • NBN8 Connection before commerce with Scott Stratten

    Dave Delaney
    23 Apr 2014 | 3:53 am
    Scott Stratten is best recognized as @unmarketing on Twitter. He has written three best selling books, UnMarketing: Stop Marketing. Start Engaging, The Book of Business Awesome / The Book of Business UnAwesome, and QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. Scott is the co-host of Unpodcast with his partner Alison Kramer. He is a must-see keynote speaker too! Exploring writing, publishing, public speaking, social media, and much more. NBN8 Show Notes Listen to episode 8 in iTunes or Stitcher. Please take a moment to…
  • Social Doesn’t Take Weekends Off

    Dave Delaney
    21 Apr 2014 | 7:23 am
    Do you have a weekend social media routine? When a client hires me to audit what they are doing online and to develop a social media strategy, I find a common mistake. They take weekends off. Your business may be closed, but you can bet your customers are still buzzing around online. If you are using social media effectively, you realize that it is “social”. Do you use Facebook on the weekend? Of course you do. Do you use Twitter when you’re waiting in queue at your local hardware store? Waiting in line is always a great time to check-in. Even if you don’t do the…
  • NBN7 Look for the good in everything with David Hooper

    Dave Delaney
    16 Apr 2014 | 5:07 am
    David Hooper is best known as a marketer in the music industry. He hosts Music Business Radio, and is the author of books like Quit Your Job (and Never Go Back) , 10-Day Money Makeover , The Rich Switch , Law of Attraction , Six-Figure Musician, among others. Don’t miss his smart marketing know-how at BigBoldImpact.com. Reinvention, Self-publishing, and Networking for Musicians and Beyond. NBN7 Show Notes Listen to episode 7 in iTunes or Stitcher. Please take a moment to leave me an audio comment. Record one now. David has been working in the music business since 1995. He did his…
  • NBN6 The Next Killer App in Marketing is to be More Human with Mark Schaefer

    Dave Delaney
    9 Apr 2014 | 1:00 am
    Mark Schaefer is the chieftain of the blog {grow} and a social media consultant. He is an educator, podcaster, and author of Return On Influence, Born to Blog, The Tao of Twitter and Social Media Explained. How to Use Social Media to Network and Build Your Business NBN6 Show Notes Listen to episode 6 in iTunes or Stitcher. Please take a moment to leave me an audio comment. Record one now. Thanks to John Piercy for leaving a message and requesting Keith Burtis, Mark Blevis, Tod Maffin, and Thomas Hawk. Check those guys out! Mark resides in Knoxville, Tennessee, just a few hours down…
 
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    Social Media DDS

  • InstaFun with Instagram

    SocialMediaDDS
    21 Apr 2014 | 5:00 am
      When it comes to social media apps, I love trying them all.  As a result, I do seem to be a bit fickle as to what my new ̶