Social Media

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  • 4 Proven Content Tips To Grow Your Community

    Social Fresh
    Jason Yarby
    19 Feb 2015 | 3:57 am
    Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson has built dozens of brands. She has helped design and build a major Kickstarter project. And she currently manages the growing community of 3D printing leader, Shapeways. Shapeways relies heavily on various niche communities, from comic fans to jewelry makers to Bronies (you’ll have to listen to learn about the Bronies). Savannah…
  • Four Ways to Increase Social Shares for your Website Content

    Social Media Examiner
    Greg Miller
    26 Feb 2015 | 3:00 am
    Want more exposure for your website content? Does your site make it easy for readers to share? With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels. In this article you’ll discover four ways to make your website content more shareable. […]This post Four Ways to Increase Social Shares for your Website Content first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Ways Doodling Will Change Your Life

    Canva
    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • Your Brand Needs a Visual Style Guide: Here’s How to Create One

    Canva
    Caitlin Jordan
    25 Feb 2015 | 7:00 am
    One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t…
  • Social Media Managers Can Enter to Compete for 100,000€ Grand Prize

    Social Media Explorer
    Nichole Kelly
    23 Feb 2015 | 12:00 am
    Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL YES to all of those questions, then keep reading to find out how you can turn all three of those into a reality. SoMeRo (a play on Social Media Round) has introduced an international competition specifically designed for social media managers. Personally, I’m excited because I think it’s about time for social media managers to get a little credit for the work they do. Social media managers are those…
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    Canva

  • 7 Ways Doodling Will Change Your Life

    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • Your Brand Needs a Visual Style Guide: Here’s How to Create One

    Caitlin Jordan
    25 Feb 2015 | 7:00 am
    One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t…
  • Striking Letterhead Design: 20 Case Studies to Inspire You

    Janie Kliever
    24 Feb 2015 | 7:00 am
    There’s something timeless and elegant about using a custom-designed letterhead for your business (or personal) correspondence. Even if you never write letters by hand (the ultimate in personalization), even a typed letter looks more thoughtful and intentional when topped with a striking letterhead design. For businesses, a letterhead that features your branding gives you one more way to impress clients and make your company more memorable. The nice thing about creating a letterhead is that it can be applied to more than just letters: digital documents, emails, newsletters, invoices,…
  • Brochure Design: 25 Tips to Create Marketing Materials That Sell

    Caitlin Jordan
    23 Feb 2015 | 7:00 am
    We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring. Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is. Here are 25 ways to step up your brochure design game and ensure your information will be shared. 01.
  • 10 Things Highly Creative People Do Differently

    Andrew Tate
    20 Feb 2015 | 7:00 am
    The architect Le Corbusier is a great example of how the creative mind does things. He shunned the regular working day, choosing instead to split his day into his own regime, working alone on his own ideas, drawings and contemplations in the morning, and then collaborating with his team of skilled employees and draughtsmen in the afternoon. Through years of work, he knew that this was the way he produced his best designs, and woe betide anyone who got in his way – if you were a minute late for the afternoon meeting, you were severely reprimanded. He was then home by early evening, ready for…
 
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    Social Media Examiner

  • Snapchat Marketing: What Businesses Need to Know

    Michael Stelzner
    27 Feb 2015 | 3:00 am
    Are you on Snapchat? Do you use it for marketing? To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works […]This post Snapchat Marketing: What Businesses Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Four Ways to Increase Social Shares for your Website Content

    Greg Miller
    26 Feb 2015 | 3:00 am
    Want more exposure for your website content? Does your site make it easy for readers to share? With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels. In this article you’ll discover four ways to make your website content more shareable. […]This post Four Ways to Increase Social Shares for your Website Content first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Facebook Video Cards for Business

    Christian Karasiewicz
    25 Feb 2015 | 3:00 am
    Do you use your Facebook Profile for business? Want a quick and easy way to say thank-you? Facebook video cards make it easy to say thanks to clients, employees and business partners. In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships. Create Facebook Video Cards Facebook’s Say Thanks […]This post How to Use Facebook Video Cards for Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Find and Remove Fake Followers from Twitter and Instagram

    Lisa Karl
    24 Feb 2015 | 3:00 am
    Are fake followers clogging your social media accounts? Would you like to get rid of them? Chances are you have some fake followers on Instagram and Twitter. You might even be following some fake accounts, yourself. In this article you’ll discover four tools to help you find and remove fake followers from Twitter and Instagram. […]This post How to Find and Remove Fake Followers from Twitter and Instagram first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Blogging Basics: How to Write Blog Posts People Love to Read

    Isra Garcia
    24 Feb 2015 | 2:00 am
    Are you blogging for business? Do you want people to come back for more after reading your blog for the first time? Write posts that people love to read! The way you develop, write and organize content determines whether or not readers are attracted to your blog posts. And it’s not hard to do if […]This post Blogging Basics: How to Write Blog Posts People Love to Read first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Visa Announces Acquisition Of TrialPay To Expand Its Offers Platform

    Sarah Perez
    27 Feb 2015 | 11:16 am
     Visa announced today that it’s planning to acquire Mountain View-based TrialPay, an e-commerce payment platform which sits in between payments and advertising, providing consumers with an alternative way to pay for items by agreeing to take advantage of another merchant’s offer. For example, in mobile applications, TrialPay allows gamers to unlock premium content by agreeing to… Read More
  • Google Unveils Plans For Flexible, Biodome-Like Headquarters In Mountain View

    Kim-Mai Cutler
    27 Feb 2015 | 10:47 am
     Google just unveiled plans for a new headquarters in Mountain View that looks like a series of canopies or even almost geodesic-dome like formations. This is the first time the company has designed and built offices from scratch, and it’s partnering with Bjarke Ingels at BIG and Thomas Heatherwick at Heatherwick Studio, which will lead to a better way of working. Instead of very… Read More
  • Storify Founders Leave For Open Source, Baby

    Josh Constine
    27 Feb 2015 | 9:52 am
     They’ve got new tales to tell. After five years running Storify, which lets you collect social media updates into narrative timelines, co-founders Burt Herman and Xavier Damman are leaving the startup which was acquired by Livefyre in 2013. They’re passing the reins to several original Storify members, who will keep the service running. Herman’s plan is to focus on raising… Read More
  • Shift Messenger Makes It Easy For Workers To Swap Hours

    Catherine Shu
    27 Feb 2015 | 9:16 am
     Anyone who has worked a retail job knows what a pain it is to take time off. You usually have to find someone to cover your shift and, unless you’ve managed to arrange your schedule in advance, that often entails panicked texts and phone calls to co-workers. A new startup called Shift Messenger wants to make the process less painful. Backed by Y Combinator, Shift Messenger was founded… Read More
  • Tim Cook Says Apple Watch Could Replace Your Car Keys, And That’s Just The Start

    Darrell Etherington
    27 Feb 2015 | 9:01 am
     Apple CEO Tim Cook is doing a tour in part to help prepare the world for the launch of the Apple Watch, which is likely going to be the start of the show at a special event on Monday March 9 at the Yerba Buena Center in San Francisco. He spoke to The Telegraph about the company’s first smart wearable, and in that interview he talked about what will motivate a purchase decision for the… Read More
 
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    Mashable

  • 14 Spock-inspired products to mend your broken heart

    Jacqui Devaney
    27 Feb 2015 | 11:39 am
    The world mourns for our favorite space explorer, Mr. Spock. He lived, he prospered and he warmed our hearts with logical decisions that had tiny twinges of human reflex See also: We're all crying over the Spock funeral scene in 'Khan' It has been nearly 50 years since Star Trek: The Original Series first aired on TV, but fans and crafters alike have yet to waver in affection. Leonard Nimoy is no longer with us, but we will never forget him — whether through Spock-inspired earrings or cutting boards, he will live in our hearts (and homes) forever. Read more... More about Etsy, Star…
  • Leonard Nimoy's 'Three Men and a Baby' is the pinnacle of '80s ensemble comedies

    Max Knoblauch
    27 Feb 2015 | 11:34 am
    While many will remember Leonard Nimoy, who died at 83 on Friday, as the logical Vulcan known as Spock, I've personally always connected more with his 1987 directorial project, Three Men and a Baby. Starring Tom Selleck, Ted Danson, Steve Guttenberg and a baby, the film is a nostalgic wonderland of '80s culture. See also: Leonard Nimoy dies at 83 My first viewing left me with a lot of questions: Why are these three wealthy, thirty-something men still living together? Why is Jack having large amounts of heroin delivered to his residence? And, again, why exactly are they living together? For…
  • Behold #TheDress emoji because we'll never escape the Internet

    Annie Colbert
    27 Feb 2015 | 11:30 am
    Welcome to A.T.D. — After The Dress See also: Lego settles #TheDress debate: Why not both? Now that a blue-and-black dress changed our view of the universe, we need a way to integrate it into every aspect of our lives. And because we all live on our phones, the only way to achieve true #TheDress integration is by emoji. Behold, #TheDress emoji: Image: Mashable/Christopher MinsesAnd here's a white-and-gold one because we know some of you are still holding on: Image: Mashable/Christopher MinsesTiny emoji elves: Make this happen, for humanity's (and the Internet's) sake Have something to…
  • 12 times Leonard Nimoy's voice prospered beyond Spock

    Christine Erickson
    27 Feb 2015 | 11:17 am
    Behind an iconic haircut was a booming voice that truly was prosperous. But Leonard Nimoy was more than just Spock. Nimoy, who died Friday at age 83, was a Star Trek mainstay and a legend in the science-fiction world. He was also a musician, a poet and a prominent voice actor See also: Leonard Nimoy's final tweet is a beautiful way to remember the iconic actor With a booming voice that resonated in films, cartoons and video games, he was a perfectly logical fit for the roles of sinister villains and wise, old patriarchs. His repertoire ranged from starring in animated features to cameos in…
  • 'Mortal Kombat X' trailer shows the descendants of our favorite characters

    Chelsea Stark
    27 Feb 2015 | 11:16 am
    In the moments between the extreme, bone-crunching fights and even nastier fatalities, Mortal Kombat X weaves a story that picks up 25 years after the last game — 2011's Mortal Kombat 9 — left off. A new trailer for the X reveals a glimpse of many new and returning characters. Along with Cassie Cage — the daughter of Johnny Cage and Sonya Blade — we're introduced to more kids following in their parents' footsteps, including Jacqueline Briggs, daughter of Jax, and Takashi Takeda, son of Kenshi and Kung Jin, the descendant of Kung Lao. This team must protect Earth from…
 
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    Charlene Li

  • Announcing My New Book “The Engaged Leader”

    Charlene Li
    19 Feb 2015 | 10:07 am
    My work with CEOs and other leaders has proven time after time that the wisdom and experience a great leader brings to the table are the keys to making his or her digital transformation stick. Any one of the tens or hundreds of digital natives within your organization can teach you to use Twitter, but […] The post Announcing My New Book “The Engaged Leader” appeared first on Charlene Li .
  • Creating a Culture of Content — Empowering Your Employees

    Charlene Li
    3 Dec 2014 | 10:53 am
    Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to […] The post Creating a Culture of Content — Empowering Your Employees appeared first on Charlene Li .
  • How Good Is Your Social Business Governance?

    Charlene Li
    14 Nov 2014 | 6:19 pm
    In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in […] The post How Good Is Your Social Business Governance? appeared first on Charlene Li .
  • Lessons from the Fall of the Berlin Wall

    Charlene Li
    11 Nov 2014 | 11:24 pm
    25 years ago, I was living in Amsterdam watching the events unfold in Berlin, as the Wall Fell. I saw history in the making on the TV and wanted to be there to witness it. I bought a ticket and took the night train to Berlin, arriving early Saturday morning. I found a youth hostel, […] The post Lessons from the Fall of the Berlin Wall appeared first on Charlene Li .
  • Fun Foray: Electric Vehicle Test Drive

    Charlene Li
    16 Oct 2014 | 11:03 am
    Occasionally, I’ll depart from my usual writing about business and technology and post about something more personal, which I call a Fun Foray.  I recently had the opportunity to test drive an electric vehicle (EV) over the weekend — a Chevy Spark — thanks to the Experience Electric #TheBetterRide program. Background: I’m an ardent hybrid owner […] The post Fun Foray: Electric Vehicle Test Drive appeared first on Charlene Li .
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    Sensei Marketing

  • Your Blog Should Not Require A Topic Generator

    Sam Fiorella
    23 Feb 2015 | 9:55 am
    I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing topics such as customer acquisition, customer development, customer experience, and influence marketing. Along the way, I’ve contributed to a variety of other online publications such as 12Most.com, business2community.com, the Huffington Post, and most…
  • Marketing Management, Choosing Leads or Branding

    Don Whitbeck
    9 Feb 2015 | 5:47 pm
    This is part of an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  Too often marketers are required to make decisions for which the right answer is “it depends.” Factors such as the business environment, the political environment, past sales performance or even internal politics can influence our decision making. Further, marketers are sometimes measured on results after the fact, using different criteria than those used to make the decision in the first place. Consider this case:  As a marketing manager, you have a choice between running…
  • Smartphones and the Numbing of the American Mind

    Sam Fiorella
    5 Feb 2015 | 2:27 am
    Smartphone usage is on the rise. Yeah, I know; no big surprise there. Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions.  Here are some staggering stats (according to a study conducted by Tecmark) In an average week, a smart phone user picks up his/her phone more than 1,500 times The average smartphone user uses his/her device for three hours and sixteen minutes each day – or the equivalent of almost one full day a week. Almost four in 10 users admitted feeling lost without their gadgets. Many owners…
  • Big Budget Commercials are Poor Customer Acquisition Tools Thanks to Audience Fragmentation

    Sam Fiorella
    2 Feb 2015 | 8:42 am
    This is not a Super Bowl commercial post; it will not rank the best/worst commercials. I made a promise to myself that I would never write another one of those; God knows there are way too many already being published. However, this post, on the day after the 2015 Super Bowl, is certainly inspired by the continued frenzy over these commercials. Super Bowl commercials have become an event in their own right, inspiring blog fodder and YouTube-watching frenzies all around the world. The demand for Super Bowl commercials is so high that Canadians, tired of having broadcasters substitute their own…
  • Social Media Has Killed Consumer Trust

    Sam Fiorella
    28 Jan 2015 | 9:36 am
    “People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies and statistics which reiterate that sentiment. They give credit to social media for this new reality and point to the “wisdom of crowds” effect, which references the observation that people tend to believe what the masses say and share on social media, despite personal experiences or empirical evidence to the contrary. If enough people hold this belief, it must be true. We trust the wisdom of crowds, despite the fact that we neither know…
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    Social Media Today RSS

  • Your Tech Startup Doesn't Need to Be in Silicon Valley

    JeremiahOwyang
    27 Feb 2015 | 5:28 am
    Your Tech Startup Doesn't Need to Be in Silicon ValleyFebruary 27, 2015I’ve seen many successful startups emerge and flourish outside of Silicon Valley, like Hootsuite, Jive, Bazaarvoice, Omniture, Spredfast, Sprinklr, BuddyMedia, BlaBlaCar, Freelancer, and a plethora of Chinese tech companies that are worth billions and billions, so I guess that rules out any suggestion that all startups must be in Silicon Valley.
  • 20 Sites to Get Free Stock Images for Commercial Use

    massarogi
    27 Feb 2015 | 4:39 am
    20 Sites to Get Free Stock Images for Commercial UseFebruary 27, 2015Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We've done the dirty work for you and compiled this resource of 20 different sites so you can get free stock images that fall under the Creative Commons Zero license or similar.
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    27 Feb 2015 | 4:31 am
    Joining the Customer Journey Using Online CommunitiesFebruary 27, 2015Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
  • Inbound 101: 3 Major Inbound Components

    CSoojian
    27 Feb 2015 | 3:24 am
    Inbound 101: 3 Major Inbound ComponentsFebruary 27, 2015Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
  • Be a Pinterest Pro

    thekissagency
    27 Feb 2015 | 3:22 am
    Be a Pinterest ProFebruary 27, 2015Pinterest isn’t all fantasy holiday boards and dream wedding inspiration. Right now, hundreds of thousands of businesses are leveraging the power of Pinterest to drive traffic to their websites and increase sales.
 
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    Social Media Explorer

  • Google Analytics: How to Define Goal Conversions

    Morgan Lucas
    27 Feb 2015 | 3:00 am
    Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity in it. Are you getting the most you can out of Google Analytics? In order to determine the effectiveness of your digital presence or advertising campaign, a strong understanding of goal conversions in Google Analytics is crucial. The primary objective in digital marketing is to lead users toward your conversion points. So this takes us back to our initial point,…
  • It’s All In The Mix

    Suzanne Coblentz
    26 Feb 2015 | 3:00 am
    Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion). Reality Check The reality is that sales are not the ONLY goal marketers are held accountable for. Marketers are also responsible for driving brand awareness, engagement, and growing the prospect pipeline. These goals are traditionally classified as “top of the funnel”…
  • Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

    Matt Hollowell
    25 Feb 2015 | 3:00 am
    Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof? Check out the Prezi below: (Trouble viewing the Prezi? Use this link instead.) Ron is ideal to run social media for any company. But, it seems like he has another, likely very secret plan; therefore, I…
  • Fire your social media team today, and hire Leslie Knope, instead

    Tracey Parsons
    24 Feb 2015 | 3:00 am
    For the last seven seasons, I have seen the light. And she is Parks and Recreation’s chief of everything awesome, Leslie Knope. She could do any of our jobs way better than we can. Thank God, she’s fiction. In case you don’t believe me, here are 14 reasons Leslie can run circles around all of us; enjoy! Click to view Prezi below (Trouble viewing the Prezi? Use this link instead.) Leslie’s ideal to run social media for any company. But, it seems like she has another plan; therefore, I will forever ask myself WWLKD?          CommentsAs…
  • Social Media Managers Can Enter to Compete for 100,000€ Grand Prize

    Nichole Kelly
    23 Feb 2015 | 12:00 am
    Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL YES to all of those questions, then keep reading to find out how you can turn all three of those into a reality. SoMeRo (a play on Social Media Round) has introduced an international competition specifically designed for social media managers. Personally, I’m excited because I think it’s about time for social media managers to get a little credit for the work they do. Social media managers are those…
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    Social Media Era Of Poking

  • Toyota Comeback: What’s Helped to Turn This Company Around

    guest
    13 Feb 2015 | 8:34 am
    From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas pedals, sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. How did they achieve this remarkable turnaround? Innovation Through Planning Ahead To its…
  • How to Keep Customers Happy in a Digital Marketplace

    megantotka
    4 Feb 2015 | 2:58 pm
    The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met. Building a friendly website. You will notice that I did…
  • 4 Simple Ways to Build Up Your Email List

    megantotka
    9 Jan 2015 | 10:46 am
    For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. A smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction.   An effective email list does not need to take a long time to create; you can accelerate your list building with the right approach and resources. Take a look at just a few of the ways to build a solid email list quickly: Ask on your website.
  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
  • The Importance of Consumer Insights in Today’s Marketing Strategies

    Jure KLEPIC
    10 Nov 2014 | 5:46 am
    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. This is one area in…
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    @ProBlogger

  • How Compassion International Uses Blogging to Save Lives

    Guest Blogger
    26 Feb 2015 | 6:06 am
    This is a guest contribution from Caitlin Gustafson.I imagine a dirt road with boys playing with a lonely old soccer ball in the warm sunshine. A little boy with dark brown curls chases the ball, his worn sneakers kicking up dust from the street. I don’t know if that’s what life is really like for Janair, my sponsor child from Honduras. But every time I get a hand-written letter in crayon, or I see a new picture of him, it’s what I imagine. Compassion International is a non-profit organization that works in 26 countries around the world and is one of the few organizations that holds a…
  • Are You a Full Time Blogger with Small to Medium Traffic? Let’s Chat

    Darren Rowse
    25 Feb 2015 | 6:15 am
    One of the biggest misconceptions that many bloggers have is that you need MASSIVE traffic to become a full time blogger. We often hear how many hundreds of thousands or even millions of visitors this or that blog has but the reality is that I’ve met many bloggers over the years who don’t have massive traffic – yet who are still making a healthy income from their blogging. The problem is that these bloggers don’t always have the platform to tell their stories and so the myth that you need massive traffic goes on without being busted. This year I want to smash that myth…
  • Top 15 FREE Internet Marketing Tools To Boost Your Online Business

    Guest Blogger
    24 Feb 2015 | 6:26 am
    This is a guest contribution from Kulwant Nagi. Today, Internet marketing is evolving at a greater pace than ever. Companies are pulling out all the stops to get more online exposure and, eventually, more customers. Using premium services for all the tools necessary for Internet marketing is not feasible for every business – that’s when free options come into play. When I started my career two years ago, I was not aware of these tools, so I kept looking for the best and easiest ways to boost my business. I continued to add all the tools to my browser’s bookmarks for quick &…
  • Why You Should Join us at the next ProBlogger Training Event

    Darren Rowse
    24 Feb 2015 | 6:13 am
    Have you ever considered coming to a ProBlogger training event? We hear from a lot of bloggers around Australia (and internationally) that they’ve thought about it but were a little unsure if it was for them. So at last year’s event we filmed this little video with the help of our mate Mick Russell to give you a feel for the event, our attendees and why they think you should join us at our 2015 event. Originally at: Blog Tips at ProBlogger Why You Should Join us at the next ProBlogger Training Event
  • What does the ‘Pro’ in ProBlogger Stand for?

    Darren Rowse
    19 Feb 2015 | 6:01 am
    I overheard an interesting debate on Twitter recently about what the ‘Pro’ in ProBlogger stands for. Is it to signify professional behaviour, or is it about the profession of blogging? The answer is both – but in my mind it’s more. Here’s what the Pro in ProBlogger means to me I’m Pro Bloggers – I love bloggers As a 16-year-old I took a short course in public speaking. This was an unusual move for me because I was a very shy kid who had a small group of friends. The idea of speaking in front of a room of people terrified me, but as I wanted to conquer that fear I took…
 
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    Scott Monty

  • This Week in Digital - February 27, 2015

    27 Feb 2015 | 6:57 am
    Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at Amazon and BuzzFeed, the intersection of porn and marketing, Facebook is concerned about suicides, Twitter hates trolls, YouTube loses money, Roadie and Roadster hit the collaborative street, a boost in podcast listening, using Google Analytics to know if your marketing is working, the number one city for tech and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • 5 Steps to Develop a Stronger Brand Narrative in Social Media

    23 Feb 2015 | 11:30 am
    [Editor's note: the following is a guest post by Peter Friedman, CEO of LiveWorld]Social media is a dynamic, never-ending flow of conversation and relationships among and between customers and the brands they. Expressing a brand in that context is very different from deploying a traditional marketing campaign. That’s why taking your brand social doesn’t start with a Facebook page or a clever tweet. It starts with considering how you’ll develop a brand narrative through your customers’ experiences and share them in this interactive space. At LiveWorld we’ve developed a model called…
  • This Week in Digital - February 20, 2015

    20 Feb 2015 | 4:30 am
    The wondrous Apple Car, Microsoft's mobile comeback, the evolution of the NY Times' digital strategy, Facebook values videos, A/B test your tweets, Snapchat heads to Fashion Week, self-driving cars will disrupt many industries, when the sales guy controls the magazine cover, the nuances of B2B content marketing, the value of a chief marketing technologist, the future of journalism with David Carr and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds…
  • You Can't Own a Conversation

    18 Feb 2015 | 6:15 am
    Hashtags are everywhere. The convention began on Twitter years ago as a way to create centralized conversation topics between people that cared about the same thing but who weren’t necessarily following each other.It eventually spread to Instagram, Facebook and most major social networks. In fact, it’s so pervasive that the phrase has crept into live conversations, with people actually saying the word “hashtag” before whatever topic or phrase they’re focusing on.It was inevitable that brands would jump on the hashtag convention as a way to reach more people and draw more attention…
  • How to Improve the Security of Your WordPress Site Quickly and Easily

    17 Feb 2015 | 4:30 am
    [Note: the following is a guest post.]There are plenty of ways a hacker can gain access to your WordPress website. Your best line of defense is to make a hacker’s life as difficult as possible. If you make hacking your website as inconvenient as possible, then there is a good chance your WordPress blog will remain unmolested for the rest of its running life. As a side note, using plugins is the easiest way to improve security without too much effort, but there are a few things you should know before you start installing plugins. Brute Force Attacks These are the most common…
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    Social Fresh

  • 4 Proven Content Tips To Grow Your Community

    Jason Yarby
    19 Feb 2015 | 3:57 am
    Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson has built dozens of brands. She has helped design and build a major Kickstarter project. And she currently manages the growing community of 3D printing leader, Shapeways. Shapeways relies heavily on various niche communities, from comic fans to jewelry makers to Bronies (you’ll have to listen to learn about the Bronies). Savannah…
  • 3 Myths About Posting Too Much Content On Facebook

    Dennis Yu
    18 Feb 2015 | 4:15 am
    Let’s bust some myths, shall we? We’ve aggregated a year’s worth of data on some entertainment brands to let the data tell the story. Of course, results vary by industry, technique, timeframe, and geography, but the main principles hold true. MYTH #1: Posting more frequently will irritate your fans If you’re irritating, yes. If you’re interesting, fans can’t get enough. So let’s look at negative feedback as one measure of “irritation”, though you could certainly examine sentiment and newsfeed reach. Negative feedback is a Facebook metric…
  • Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

    Jason Keath
    11 Feb 2015 | 3:45 am
    Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a great example of a brand hosted community, I like to find out why it is working and share those insights. Rarely is that work done so well for me by the brand itself, but Kapost is the exception to that rule. There is a great Kapost blog post here, from the smart Andrew Coate, that spells out 12 lessons he learned in building out their content…
  • 5 Content Curation Secrets From Scott Monty

    Jason Keath
    10 Feb 2015 | 4:45 am
    Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content you find and share is good and making sure you are sharing that content on a regular, predictable basis. Technology can make every step of this process easier. On this week’s episode of the Social Toolkit podcast we were lucky enough to speak with social media veteran and thought leader, Scott Monty. Scott led social at Ford Motor Company for years and recently joined Shift Communications, a…
  • 6 Insider Tips From Copyblogger On How To Build A Content Empire #socialtoolkit

    Jason Yarby
    4 Feb 2015 | 9:02 am
    As marketers, we are always looking for a better tool, better piece of software, or better process. That’s the base level inspiration for the Social Toolkit Podcast after all. When we invited Brian Clark on the show, we got to the root of all those concepts. Brian is the writing machine and CEO of Copyblogger Media. And he has taken his company from a simple blog, to a rapidly growing content and software company. They create absurd amounts of high quality content through their blog, podcasts, email courses and more. All while building a very impressive suite of content software.
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    blog

  • Yelp Suing Companies for Undermining Authenticity

    Rachael Genson
    26 Feb 2015 | 8:33 am
    For the last few years, Yelp has been the center of much conversation regarding the authenticity of review sites – often with people questioning the company’s unclear guidelines for accepting, filtering, and posting consumer reviews. But this week, Yelp is making headlines for its stand against inauthentic review practices. The company is suing RevLeap, a reputation management company that claims it can help companies hide negative reviews by filling their Yelp pages with positive reviews. Though RevLeap insists they are employing fully legal practices, Yelp has filed a suit for violation…
  • Inflation and Authenticity. What do they mean for the Marketplace?

    Christopher Baldwin
    25 Feb 2015 | 6:45 am
    News that UK inflation has fallen to its lowest level for decades, hit headlines last week and was warmly welcomed. Reported figures show that prices in January of this year were only 0.3% higher than the same time, last year. The trend is not restricted to the UK either, economies as far-flung as China and Japan are also feeling similar movements in in quakes and quivers. So, what does this mean for marketers? As wage growth outstrips inflation, competition is about to become fierce – forget Black Friday, forget January Sales, forget Christmas advertising - brands are not only preparing to…
  • How Spectrum Brands Drives Sales Through WOM

    Rachael Genson
    20 Feb 2015 | 2:06 pm
    For some brands, consumer awareness and engagement is heavily centered on driving eyeballs to a TV spot or magazine ad. But for Spectrum Brands, which does little advertising for its broad portfolio of consumer product brands like Black & Decker, Remington, and Rayovac, consumer engagement and purchase consideration is propelled by word-of-mouth marketing. While Spectrum Brands emphasizes innovative product technology and design, it has never strived to be the premium brand in its served markets. Rather, the company’s commitment to consumers is delivering trusted products with…
  • On October 27, search changed forever. Did you notice?

    Michael Dehaven
    17 Feb 2015 | 10:13 am
    If you have ever been around someone doing a technical SEO audit, it’s likely that you are familiar with the technique of using View Source in a web browser, which allows you to see the initial HTML markup used to create the page. Since the beginning of SEO time (about 1995) it has been well accepted that search engines read this version of web pages, which is commonly referred to as server-side markup. In many cases, server-side markup only includes a small portion of the total content seen by humans – client-side technologies like JavaScript and AJAX are used to finish the page. Because…
  • The ROI of R&R: A lesson from Verizon Wireless

    Rachael Genson
    12 Feb 2015 | 11:15 am
    As one of the largest telecommunications providers in the world, everyone knows the name Verizon Wireless. And as a market leader with more than 108 million customer connections globally, Verizon prioritizes its consumer relationships. The company’s credo includes a commitment to “focus outward on the customer” and “make it easy for customers to do business with us, by listening, anticipating and responding to their needs.” To this end, Verizon turned to word-of-mouth marketing and Bazaarvoice Conversations to: Give Verizon customers the ability to interact with their peers and the…
 
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    12 Most

  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
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    chrisbrogan.com

  • Are You Getting The Most Out of Your Conferences?

    Chris Brogan
    23 Feb 2015 | 6:35 pm
    I had a wonderful time at Michael Port’s Heroic Public Speaking event. There was a lot of value offered for those who attended. As a speaker, I loved sharing what I knew with the folks who were there. But I also operated as an attendee, listening and absorbing, and also getting what I could out of meeting and talking with other attendees. I had a secret opportunity: almost a dozen people there were friends as well as attendees. So I got a LOT out of my time there. But it made me think. Are you getting the most out of your conferences? There are some great ways to improve your conference…
  • You Will Never See Us Coming

    Chris Brogan
    18 Feb 2015 | 6:23 am
    I was talking with the ever smart Jeff Brown who does the Read to Lead Podcast (one of my favorites), and we were talking about how podcasting is just booming. Jeff runs a Podcaster Academy. I co-founded PodCamp, etc. It’s a big topic these days. Jeff said that once at his former job in radio, someone said, “You can’t kill radio. No one will ever listen to a traffic report on a podcast.” Continue ReadingThe post You Will Never See Us Coming appeared first on chrisbrogan.com.
  • Remember When I Said I Quit Facebook?

    Chris Brogan
    12 Feb 2015 | 12:04 pm
    A few years back, I quit Facebook. I tried deleting my old profile, but in Facebook, that’s pretty much an act of congress, so I just abandoned it. A year ago-ish, I snuck back on, but decided not to do much in the way of “business” via my Facebook. Along the way, I discovered what I think is the real value of the platform. Facebook Business Value Isn’t What You Think People ask me often about advertising on Facebook. I have no idea. Every time I’ve done it, nothing much happens. Jon Loomer knows better than me. That’s his thing. Continue ReadingThe post…
  • Why I Won’t Stop Blogging

    Chris Brogan
    11 Feb 2015 | 9:31 am
    I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled into chrisbrogan.com staying on WordPress and staying in the same rough area of the universe (though my focus changes every few years). I won’t stop blogging I love it. I love having a platform where I can reach out to people, share my thoughts and ideas…
  • Hanging out on MSNBC Your Business

    Chris Brogan
    8 Feb 2015 | 9:40 am
    I was on MSNBC’s Your Business with JJ Ramberg, with my co-panelist Larry Broughton. We discussed underpants, second locations, and virtual assistants. If any of that is your thing or if you just want to see me chatting in a tie, here you are: Continue ReadingThe post Hanging out on MSNBC Your Business appeared first on chrisbrogan.com.
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    Logic+Emotion

  • Ruling The "Aggregators" With Creative and Editorial Talent

    David Armano
    14 Feb 2015 | 3:14 pm
    Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's known in the marketing industry as "a big idea". Things were simpler back then... Big Ideas vs. Ruling The "Aggregators"Today, if you want your message and or communications to break through—you must understand how the "aggregators" work. What's an "aggregator"? Google, Facebook, Twitter, E-mail, Text Apps, Snapchat, Flipboard... it's…
  • Five Things I Learned In Five Years

    David Armano
    16 Nov 2014 | 6:59 pm
    According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect in what can be learned in five years, not just on the job but in life as well. I'm a big believer that looking back can help you look forward, so here are are a few things I've learned over the past five years. Mentorship Comes In Many FormsThe traditional image of a mentor is someone who takes you under their wing, puts time aside for you, and imparts wisdom—often a more senior person…
  • Responsive Brand: Chevrolet's #Technologyandstuff

    David Armano
    31 Oct 2014 | 9:46 am
    The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s ability to respond quickly to concerns and complaints with 78% of consumers saying it’s important but only 17% feeling brands do this well. But we think a brand’s responsiveness goes beyond replying to people’s concerns and also extends into all forms of communication and engagement in a real time context.  Recently,…
  • Societal: The Third Dimension Of Modern Day Brand Building

    David Armano
    26 Oct 2014 | 7:39 pm
    I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in order to capture their attention. We're emotional beings by design and often times make decisions based on how we feel. Our emotions serve as clues that explain our behaviors. We buy clothes because we need them—but the styles and brands we choose have more to do with our psycology than the basic need we must fill. In the same breath we have…
  • Did Google Just Re-Invent E-mail With Inbox?

    David Armano
    24 Oct 2014 | 9:33 am
    While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with Google's recently released app simply called "Inbox" and after five minutes of use the only thing that kept popping up in my head was this: Is it possible that Google is making e-mail enjoyable again? That's a lofty goal because right now for many of us, e-mail has become a second and third full time job. We use it so much at work that we're often…
 
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    Spiral16

  • Dresspocalypse – Internet Debates the Color of #TheDress

    Alan Rapp
    27 Feb 2015 | 9:17 am
    The Internet has been in fervor over the past 24 hours about whether or not a innocuous picture shared on Tumblr is black and blue or gold and white. Despite the number of news stories around the world from everything from Net Neutrality to ISIS, #TheDress soon became a trending topic debated on Twitter, Facebook, and other social media channels. According to several sources including Wired science has an answer for why some unreasonable crazy people view the dress as white and gold (including two-thirds of our own office) while the more enlightened see it as it truly is. It all has something…
  • Are We Living in a Selfie-Centered Culture?

    Alan Rapp
    18 Feb 2015 | 5:00 am
    The must-have gift from this past Christmas was the Selfie Stick whose use is public arenas, like museums and public landmarks is increasingly being banned, is reflaming the debate about your spur-of-the-moment self portraits. (Although “spur-of-the-moment” may be an exaggeration as nearly 30% of those taking selfies pose for six or more variations before posting them.) Coined as a term in 2005 by photographer Jim Krause, the use of selfies has exploded in recent years with the growth of social media and the introduction of many photographic apps like Instagram and Snapchat. And…
  • How We Celebrate Valentine’s Day on Facebook

    Alan Rapp
    9 Feb 2015 | 12:00 pm
    It’s that time of year again. We’ve shared Valentine’s Day infographics before and with the holiday fast approaching once again Facebook IQ has released the following infographic offering a few takeaways about the holiday on the largest social media platform. Given the nature of the holiday the high number of engagements announced (146,000) isn’t surprising, but of interest are the fact that more relationships end during the Valentine’s Day holiday (339,000) than begin (335,000) based on changes to users’ relationship status. Other (more obvious) takeaways…
  • Newcastle Scores Big Win with Band of Brands Commercials

    Alan Rapp
    3 Feb 2015 | 10:56 am
    Everyone wants their ad in the big game but few can pay to play. The prized spot for Super Bowl advertising cost brands $4.5 million each this year. The result was a mostly forgettable slate of advertisements, Nationwide drawing the ire of bummed-out football fans for tying their brand to dead children for the foreseeable future, yet another bizarre Skittles ad, and little else. So, for all that money and hype, was it worth it? For those without the super-sized wallets but still needing to make the most of tying their brand to the big game (while having quite a bit of fun) we need look no…
  • Scoundrels & Idiots: Manually Updating Sentiment

    Alan Rapp
    26 Jan 2015 | 8:00 am
    Finding and tracking negative sentiment across the web as a way to monitor, engage, and react to potential problems is one of major goals of any brand adopting a social media presence online. But what happens when the search terms you are using, or the words surrounding them, are inherently negative even if the sentiment towards your brand may not be? I recently began a topic involving the Disney XD TV-show Star Wars Rebels. The show’s latest episode, entitled “Idiot’s Array” (making reference to the card game Sabaac) marked actor Billy Dee Williams‘ return to…
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    New Media Expo Blog

  • NMX Speaker Spotlight: 5 With Questions Cecily Kellogg

    Deb Ng
    27 Feb 2015 | 3:54 am
    This isn’t Cecily Kellogg’s first rodeo at NMX speaker. In 2011, Cecily was a panelist at BlogWorld Los Angeles. Since then, she’s moved on from parent blogging to build a successful career as content marketer, which is what she’ll be talking about at NMX ’15 in April. Behold today’s speaker spotlight. It wouldn’t seem like [...]
  • NMX Speaker Spotlight: Mignon Fogarty

    Deb Ng
    26 Feb 2015 | 6:04 am
    by Dave Jackson – NMX’s Director of Podcasting I will say this again and again, one of the best reasons to come to NMX is the ability to meet great people, and to have access to those people who you typically don’t. Case in point, I have known of Mignon Fogarty pretty much since the [...]
  • NMX Speaker Profile: 5 Questions With Ben Greenfield

    Deb Ng
    21 Feb 2015 | 6:24 am
    In order to highlight NMX ’15 speakers and sessions, we sent each speaker a list of 5 questions so you can learn a little more about them. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different. Today we’re pleased to present [...]
  • NMX Speaker Spotlight: 5 Questions for Jason Falls

    Deb Ng
    20 Feb 2015 | 8:37 am
      In order to highlight NMX ’15 speakers and sessions, we sent each speaker a questionnaire so we could feature them here. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different. It should come as no surprise that the first speaker [...]
  • Speaker Spotlight: Mark Ramsey

    Deb Ng
    19 Feb 2015 | 12:54 pm
    by David Jackson – NMX Podcasting Director   More and more surveys are coming out showing how Radio stations are slowly losing their audience. The latest reports out of Edison Research shows that podcast consumption rose 18% over the Spring. Tom Webster will be presenting a session covering these stats in depth.  When I talk to [...]
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
  • 5 Common Qualities of Great Business Leaders

    Damian Davila
    20 Feb 2015 | 10:14 am
    If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common. These people do not ascend to these heights by accident. Here are 5 of the most common qualities of great business leaders. 1. They are never…
  • Matters of Time

    Damian Davila
    19 Feb 2015 | 1:30 pm
    Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end. A clock can answer questions quite simply. It can encourage more plays to occur in a brief moment. A few seconds may not seem like a big…
  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
 
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    NowSourcing.Com » Blog

  • America, We’ve Got A (Drug) Problem

    Kari
    20 Feb 2015 | 10:55 am
    American Addiction Centers
  • Smart Strategies for Room-by-Room Decluttering

    Kari
    20 Feb 2015 | 10:10 am
      Courtesy of Sparefoot
  • 5 Ways An Infographic Can Go Wrong

    Maggie Kimberl
    17 Feb 2015 | 7:10 am
    It’s not always easy to tell if an infographic is good or bad.  But with all the “you can do it” make-your-own-infographic cheerleading websites and blog posts, infographics are being churned out at a breakneck pace.  The problem is, most of them are useless and rarely, if ever, see the light of day.  But how can you tell if the infographic someone just sent you is worthy of being posted to your blog?  Here are a few questions to ask yourself: 1. Is it visually appealing or a visual train wreck? There are a lot of tools and web articles out there that claim that making an…
  • Which Came First, The Interactive Or The Infrastructure?

    Maggie Kimberl
    9 Feb 2015 | 4:00 am
    Have you ever been caught in a feedback loop? Maybe you really want to do something revolutionary but the infrastructure to support your idea just isn’t there. Do you fix the infrastructure first or do you proceed with your idea with the hope that the infrastructure will catch up? That’s what it’s like leading the industry in infographics. We do a lot of innovative things and we like to push the envelope on a regular basis. It’s how we grow and improve. Last year we did this awesome interactive infographic about coffee that almost broke the internet. Interactives were starting to gain…
  • Please Stop Trying to Build Your Own Infographic

    rose
    6 Feb 2015 | 8:43 am
    Making your own infographic is a lot like trying to build your own car; it can be a disaster. If you want a car that runs and provides reliable transportation, you should probably get one from a reputable manufacturer. The same is true with infographics. When you try your best… (source) Are Infographics Easy to Make? There’s been talk circulating that making infographics is easy. There are countless books, articles, and template tools that give the backbone of creating an infographic. And since it’s “easy” everyone is doing it. Businesses everywhere have been…
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    Collective Thoughts| Collective Thoughts

  • Five Farmer’s Market Finds That Boost Immunity

    Brian Wallace
    13 Feb 2015 | 9:36 am
    Going to the farmer’s market can, in itself, boost your immunity by relaxing you and making you happy.  I mean, is there anyone out there who doesn’t enjoy a stroll through the farmer’s market?  But there are other things at the farmer’s market that can boost your immunity.  Mushrooms have high levels of zinc and cauliflower has a compound that fights infections.  Dark green leafy vegetables and carrots are packed with antioxidants.  And we’re all familiar with the vitamin C punch that any type of citrus packs.  Learn more about these immune-boosting fruits…
  • Renting Or Buying? Which Is Right For You? [Infographic]

    Brian Wallace
    5 Feb 2015 | 10:22 am
    How do you know whether you should rent or buy your next home?  It may not be as easy as you think.  Learn more from this infographic.
  • Help For Prescription Drug Addicts

    Brian Wallace
    3 Feb 2015 | 11:37 am
    Prescription drug abuse is a growing problem, but now there’s help for addicts.  Learn more about prescription drug abuse and the help that is available from this infographic.
  • Decluttering Your Way To A Clean Home

    Brian Wallace
    30 Jan 2015 | 11:45 am
    Having a clean home isn’t always easy.  Here are some tips and tricks for decluttering that can help.
  • Last Minute Superbowl Party Planning Tips

    Brian Wallace
    30 Jan 2015 | 9:08 am
    Even if you’ve never had a Superbowl party before, there’s still time to plan a great one.  The hardest part will be inviting your friends, I promise.  Once you’ve done that you have all day Saturday to plan a great Superbowl party. Start my planning the menu and decorations.  You can do most of it yourself very easily.  Decorations are easy to make yourself, and you can even get your kids to help.  Print off some Game Day Commercial Bingo cards to entertain your guests during your party.  Viola!  You have a Superbowl party!  Learn more tips and tricks for a great…
 
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    Brian Solis

  • Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

    Brian Solis
    26 Feb 2015 | 7:44 am
    Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not otherwise found their stage. At the same time, new social channels would emerge that would introduce a subtler more rapid form of publishing that focused on conversations and real-time sharing. Twitter would lead the way for a micro-blogging format which…
  • Customer Experience is Meant to be Evocative not Reactive

    Brian Solis
    24 Feb 2015 | 6:57 am
    We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we overlooked the importance of the “C” and “R” and instead scaled the “M” in CRM. It didn’t hurt that we found ways to save time and money in the process of promoting management, cost-control and efficiency over customer experiences. I don’t believe executives aim to deliver substandard experiences. I…
  • ContextMatters Episode 3: Brian Williams, The Future of Social Media + The Anti-Vaccine Movement

    Brian Solis
    20 Feb 2015 | 9:43 am
    Three weeks in and three episodes are now online. Chris Saad and I really got into these topics in the latest episode of ContextMatters. There are parts that are charged and definitely NSFW. We stray a bit away from tech to tackle timely subjects related to journalism and the future of social media as well as the hotly debated topic of vaccinations. Schedule Topic 1: First up is Brian Williams and the controversy surrounding his news coverage in Iraq. We discuss this, the state of journalism in a real-time world and also how social media affects The 3C’s of Information: creation,…
  • Companies Profit When Customers Suffer

    Brian Solis
    18 Feb 2015 | 9:21 am
    You’ve heard it a million times, a happy customer tells a couple of people and an unhappy customer tells everyone. Yet to this day, executives tend to run business strategy with an emphasis on transactions over experiences. More so, business value is expressed in short-term performance metrics and reports to an audience of shareholders and stakeholders over the very people who keep them in business…your customers. It’s all a bit absurd when you think about it. I know, I know…it’s only business. But, what if business were personal again? The other day, I read an article that made my…
  • ContextMatters Episode 2: T.J. Miller and ‘Bitchgate’ and CNN’s Sex, Drugs and Silicon Valley

    Brian Solis
    11 Feb 2015 | 8:38 am
    Welcome to the second episode of ContextMatters. My co-host Chris Saad and I are having fun recording this series. More so, we’re enjoying expanding the community beyond our world here in Silicon Valley to explore the things that affect business, tech and culture. In this episode, we take out our macro lens to look closely at the strange fascination with what could best be described as Silicon Valley’s unconventional behavior. Listen (also embedded below). Schedule Topic 1: We attempt to unravel the bizarre incident involving “Silicon Valley” star T.J. Miller at The…
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    Beth’s Blog

  • Two Must Read Reports on Nonprofit Capacity Building

    Beth
    27 Feb 2015 | 8:10 am
    Two reports have been released on the topic of capacity building:   “Supporting Grantee Capacity: Strengthening Effectiveness Together,” from GrantCraft, a service of the Foundation Center and “Strengthening Nonprofit Capacity” from GEOfunders. This post summarizes gems from both reports.  While the reports are guides to funders, if you do work as a capacity builder, you will find some useful insights for your practice. Supporting Grantee Capacity:  Strengthening Effectiveness Together This report offers an overview of the different types of capacity-building…
  • The Performance Imperative: A Framework for Social Sector Excellence

    Beth
    26 Feb 2015 | 7:09 am
    “The Performance Imperative:  A Framework for Social Sector Excellence, the result of a  full year of collaborative work by the Leap of Reason Ambassadors Community, a group of nonprofit leaders coalesced and coordinated by the Leap of Reason team (leapofreason.org), makes it debut today.  The framework details the seven organizational competencies that can help nonprofits achieve high performance and deliver greater social impact – the holy grail of the social sector.    The competencies are: 1: Courageous, Adaptive executive and board leadership 2: Disciplined, people…
  • Shadowing To Learn Web Video: DoGooder Awards Voting

    Beth
    25 Feb 2015 | 8:06 am
    Recently, I’ve been reading the ideas from The Presencing Institute (PI), an action-research community that “creates social technologies, builds capacities, and generates holding spaces for profound societal renewal.”  The Presencing Institute grew out of the MIT Center for Organizational Learning, which was founded by Peter Senge and his colleagues.    The word “Presencing” blends the words “presence” and “sensing” and works through “seeing from our deepest source.”   It’s a systems leadership framework. The gist of this framework is…
  • 4 Games Supporting Nonprofits’s Missions, from Low-Tech to High-Tech

    Beth
    20 Feb 2015 | 8:23 am
    Note from Beth: I went to my first Games for Change Festival ten years ago, in 2005 and have been a fan and supporter ever since.  They also offer any reader of Beth’s Blog a special discount code of 10% on the conference registeration (use this code: 10beth when you register)    Meghan Ventura from Games for Change has wrote this guest post about how nonprofits are using games to leverage their missions. Games — both digital and analog — provide a great opportunity for inviting players to interact with a real-world causes and societal challenges. By placing players squarely in…
  • How To Make Meetings Work for Your Nonprofit (whether you are sitting,standing, or walking!)

    Beth
    19 Feb 2015 | 9:10 am
    Last week, I co-presented a Guidestar webinar with Andrea Kihlstedt on the topic of healthy and productive meetings who talked about the basics for making meetings highly effective. I spoke about standing and  walking meetings.   This post shares some reflections and additional resources about both topics. Productive Meetings We all have lived through that awful conference call or equally horrendous in person meeting.   Andrea gave an awesome presentation with some great frameworks and tips on planning and facilitating productive meetings to avoid death by meeting.    She started…
 
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • Black Mirror Season 1: The Twighlight Zone for the Digital Generation

    Rahaf
    23 Feb 2015 | 11:20 am
    This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.  I recently fell in love with a television series called Black Mirror. It’s a British television show created by Charlie Booker that explores some of the darker themes around the influences of technology on our daily lives. Ironically, I found out about Black Mirror via social media. The show was actually created in 2011, but since it’s availability on Netflix in late 2014 it has enjoyed a huge surge of popularity. The first season contains only 3 episodes,…
  • Thy Pound of Flesh – Public Shaming, Moral Codes and Other Dangers of Cyber Vigilantes

    Rahaf
    12 Feb 2015 | 1:48 pm
    This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.  In my last post on cyber-vigilantism , I wrote about the three elements needed for such acts to take place: The violation of a social code The lack of traditional accountability The need for tangible consequences. In this post, I’d like to dig a little deeper and take a look at three implications Cyber-Vigilante behaviour and it’s impact on our digital culture. 1. The People Have Spoken – Too Soon Once a social code has been broken and an outcry has…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • LiveMint: Social buzz on Rail Budget 2015

    Latika
    26 Feb 2015 | 8:57 pm
    Mint featured Blogworks Rail Budget 2015 social dashboard on their website LiveMint. Read the full article here        
  • LiveMint: AAP maintains lead in online mentions

    Latika
    5 Feb 2015 | 11:33 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Latika
    2 Feb 2015 | 9:44 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Latika
    2 Feb 2015 | 3:45 am
    Mint featured Blogworks #DelhiElections2014 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here  
  • Web Developer

    Latika
    28 Jan 2015 | 1:53 am
    Location: New Delhi Qualifications and Experience: A minimum of 3 years of formal industry/professional experience as a web/mobile designer Solid portfolio demonstrating design savvy Strong understanding of mobile platforms, particularly iOS, Android and Windows Phone7 Understanding of the limitations of web and mobile, with approaches/ideas to flex those boundaries Role Description: Web developer is primarily responsible for working closely with UI/UX designer to create high quality web applications Designing, developing and implementing new websites and landing pages Creating intuitive…
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    Soshable

  • Social Media: All About ROI

    Lauren Galli
    10 Feb 2015 | 3:15 am
    When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results? With any transaction of goods or services, ROI is most certainly expected. As a consumer driven…
  • If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

    JD Rucker
    23 Jan 2015 | 12:24 am
    It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role. We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come. The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business.
  • Over Half of Internet Users Over 65 Use Facebook

    JD Rucker
    11 Jan 2015 | 2:00 am
    The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in…
  • ‘While You Were Away’ Will Make Twitter More Important for Business

    JD Rucker
    5 Jan 2015 | 1:28 am
    Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment. The…
  • Getting More People to Like Your Facebook Page is 99% Worthless

    JD Rucker
    3 Jan 2015 | 10:50 pm
    Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out. To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes. We do have examples, not to the extreme of…
 
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    Brains on Fire

  • Five Ways to Embrace Healthy Tension

    Robbin Phillips
    25 Feb 2015 | 7:20 am
    I know it’s cold outside, but it’s comforting to know that Spring will come. This photo from Libby Willams is a great reminder. Yesterday Emily and I were having a discussion and she made a simple statement that got stuck in my heart. A company like Brains on Fire should have “healthy tension”. I honestly have never heard that phrase before but I love it. Don’t you? Igniting community and creating tools to fuel movements is messy work. Working with people involves stirring feelings and in doing that we often stir our own feelings and emotions. Most “people focused”…
  • The 2014 Brains on Fire Annual Report

    Amy Taylor
    23 Feb 2015 | 10:15 am
      2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic. The post The 2014 Brains on Fire Annual Report appeared first on Brains on Fire.
  • Friday Fotos | Canada Edition

    Amy Taylor
    20 Feb 2015 | 12:12 pm
    Donuts? Don’t’ mind if we do. A good day to be at BOFLA Geno speaking at #TheGathering2015 Banff is beautiful! #TheGathering2015 Zissou says, “Make a Frenchie Friday.” #BOFLA The post Friday Fotos | Canada Edition appeared first on Brains on Fire.
  • Customer Service Starts when the Customer Experience Falls Apart

    John Moore
    19 Feb 2015 | 7:15 am
    Canceling DirectTV and going with a competitor wasn’t on my to-do list when I moved last month. But that’s exactly what happened. After far too many crisscross conversations with different customer service reps telling me different things, I could not reward DirectTV with my continued loyalty. I will not bore you with all the gory details of what went wrong except to share a business epiphany. Customer Service Starts when the Customer Experience Falls Apart.Every business has designed a step-by-step Customer Experience transaction journey. When done right, this process is about designing…
  • Talkable Brands: Chipotle’s Cultivating Thought

    Robbin Phillips
    17 Feb 2015 | 6:20 am
    This weekend I went to Chipotles for lunch with my “other”.   It was well past 2pm. We had been out and about and were starving. As we sat down, Steven casually handed me my drink cup. Printed on the side of the cup was a wonderful set of words and the little illustrations in the photo above. I’ve always believed that reading and writing inspires thinking. The “Cultivating Thought” project from Chipotle really got me thinking.  There are so many opportunities to do more than “market” or “cross sell” to your customers. As marketers,…
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    Life, Inspired

  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
  • ‘Grow': Word of The Year 2015

    Shai Coggins
    11 Jan 2015 | 9:15 pm
    Happy new year! Yes, I know that almost two weeks has passed since 2015 started. And, I am also aware that it has been a month since I last blogged here. I’ve been avoiding these long breaks over the last few months, but this time, I got defeated. Again. We all know that the holiday season is always a bit hectic. The wisest move would have been to give myself a break and make that official. But, I was overly confident that I would find the time to blog, regardless. Silly, me. I’m not going to give you the details of my holidays – but, needless to say, it was more hectic…
  • A New Adventure in Surface Pattern Design

    Shai Coggins
    9 Dec 2014 | 7:44 pm
     1. Throw Pillow 2. Travel Mug 3. Mug (Standard) 4. Mug (Tall) 5. Tote Bag 6. iPhone Case 7. iPad Case 8. Galaxy Phone Case Coming up with my own surface pattern design was something that I’ve always wanted to do. But, I had no idea how to get started. With my improved digital art making abilities (thanks to DG class), however, I’ve decided to push my newfound skills a bit further. So, I’ve scoured the web for tutorials and tips on how to create surface patterns and found: Pattern Design: Creating Inspiring Repeats via Skillshare (Short Ecourse) How To Make Repeating…
  • Tea Party Clip Art Set: Now Available on Etsy

    Shai Coggins
    4 Dec 2014 | 4:45 am
    Hello, friends. It’s Day 4 of ‘A Week In The Life 2014’ today and I’m meant to be doing a Day 3 recap. But, I must admit, it’s feeling pretty lonely, trying to do WITL on my own this year. So, I thought that even though I plan to continue taking photos and notes (I have been doing so for four days now, so I should be able to keep going for three more days) — I’m taking a break from blogging about them on a day-by-day basis. Last year, part of my incentive to make the extra effort to blog about the photos daily was two-fold: Being able to join-in with other people in the…
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    Bare Feet Studios

  • Mindful Social Media

    Roxanne Darling
    23 Feb 2015 | 7:26 pm
    It's not an oxymoron! The post Mindful Social Media appeared first on Bare Feet Studios.
  • A Love Letter to The Amazing Andrew Sullivan

    Roxanne Darling
    5 Feb 2015 | 8:25 am
    I have been reading you, Andrew, since 2004 – 4 years after you started blogging. You were more conservative back then, but always brilliant and weird. Those two qualities really drew me to you. I’ve been talking about you several places, but so much is coming up today that I am choosing a public homage – that also turns out to be... The post A Love Letter to The Amazing Andrew Sullivan appeared first on Bare Feet Studios.
  • Mindful Goal Setting

    Roxanne Darling
    26 Jan 2015 | 8:17 pm
    Which may lead to UnGoals for the brave of heart and soul. The post Mindful Goal Setting appeared first on Bare Feet Studios.
  • Announcing: Your Mindful Social Media Business Coach

    Roxanne Darling
    6 Nov 2014 | 10:18 am
    I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! NEXT SESSION STARTS MONDAY,... The post Announcing: Your Mindful Social Media Business Coach appeared first on Bare Feet Studios.
  • Thank You to Basecamp – You Are Amazing

    Roxanne Darling
    9 Oct 2014 | 12:49 pm
    Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is... The post Thank You to Basecamp – You Are Amazing appeared first on Bare Feet Studios.
 
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    Ignite Social Media

  • What It Means to Be “The Original Social Media Agency” in 2015

    Jim Tobin
    24 Feb 2015 | 2:17 pm
    Our tagline at Ignite Social Media has for years been, "the original social media agency," because we were created way back in 2007 out of nothing to work exclusively on social media. While most social media practitioners then, and now, were PR firms, ad agencies and digital agencies, we envisioned a different way to handle social. Our way includes having all the disciplines you need (community managers, art directors, web developers, data analysts, strategists, project managers and media buyers) under one roof, focused on nothing but social media marketing for major brands. The philosophy…
  • New Rules for Facebook Impressions; Twitter Helps Teams | Social You Should Know

    Jim Tobin
    22 Feb 2015 | 8:00 am
    Facebook Changes the Rules on Organic and Ad Impressions At one point, not too long ago, the new rule was to use photos to get organic reach. Apparently all marketers listened to that advice, so Facebook felt there were too many pictures. They’ve now changed the algorithm so pictures are now the worst way to get organic reach. Number one now: video… for now. Facebook is also working to counter other platforms like Google who report that over 50% of ad impressions are never viewable. Facebook now says they won’t charge for an ad unless someone actually sees it. Teams Running Twitter…
  • Pinterest Guided Search and Key Takeaways for Marketers

    Vanessa Williams
    20 Feb 2015 | 2:03 pm
    Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable. Background on Guided Search Pinterest has taken search to the next level with the addition of Pinterest Guided Search. Launching in April of 2014, Guided Search was originally introduced to improve…
  • The Pros and Cons of Utilizing Vine Influencers

    Jessica Bedussi
    17 Feb 2015 | 1:55 pm
    While Vine is still a relatively new platform, just celebrating its second birthday in January 2015, it’s impossible to ignore the effect the channel has had on pop culture. Terms originated in Vine videos, like “on fleek,” have been used by CEOs of major companies, albeit incorrectly. Every day users have reached celebrity-status releasing number one songs, attending awards ceremonies, movie premieres and the coveted front cover of AdWeek. What started as “just another social platform” has launched into a channel that marketers can no longer ignore. Even Twitter, the parent company…
  • Can Facebook Predict Ad Relevancy? | Social You Should Know

    Lisa Braziel
    16 Feb 2015 | 5:15 pm
    Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools.  In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it will be to deliver”.  According to Facebook, a score is calculated on the positive and negative feedback Facebook expects to receive from its target audience, and the score is then updated as people interact and provide feedback on the ad.  While it hopes this will help brands optimize…
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    Technosailor.com

  • The Internet is About to Become WAY Faster

    Aaron Brazell
    20 Feb 2015 | 8:08 am
    Earlier this week, the big news in the tech space surrounded the completion of the HTTP/2 Spec. Gibberish, gibberish, gibberish. What does this mean for the internet? The short version is: it’s about to become way faster. Faster is extremely important if you want to make money from traffic to your site. Or, you know, if […]
  • Public Enemy Number 1 for A Small Development Shop

    Aaron Brazell
    10 Feb 2015 | 8:35 am
    Net-30, Net-45, Net-60. If you've been working as a freelancer or run your own development shop, you're familiar with these terms. They are the terms that many businesses leverage for paying invoices. They exist because of Accounts Payable.
  • Weekly Blog Post Challenge

    Aaron Brazell
    4 Feb 2015 | 1:52 pm
    Back in 2004, I, like many other people in the WordPress community began blogging. We didn’t, I don’t think, get into WordPress because we wanted to write code or build a career. We got into it because we wanted to write. Our natural talent and curiosity took over, however, and we began writing code. At […]
  • My process for Photography Production

    Aaron Brazell
    15 Jan 2015 | 10:19 am
    I’ve shared a lot of my photography via social networks – Twitter, Facebook, Instagram and Flickr. It’s generally unlike other photography that you may see around the web. I generally don’t shoot people, unless the people are part of a greater narrative or scene. Never as the object of focus in the scene. I also […]
  • Depression:What it Means

    Aaron Brazell
    12 Aug 2014 | 1:25 pm
    As everyone has most likely heard now, Robin Williams has died. Police have now come out and said he hung himself. Not too long ago, Phillip Seymour Hoffman overdosed on a cocktail of heroin, cocaine and amphetamine, used to treat ADHD. That overdose resulted in his untimely death. These incidents, naturally, shake our culture to […]
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    The Social Customer Manifesto

  • Our evening with Keith Haring

    Christopher Carfi
    14 Feb 2015 | 12:49 pm
    On February 12, 2015, a small group of friends had the rare opportunity to take a private tour of the exhibit “Keith Haring: The Political Line” at the de Young Museum in San Francisco. Julian Cox, curator of the exhibit, shared his perspective throughout the tour. Click on any image in here to see the full set of snaps. While I had known about Haring’s work through its ubiquity in pop culture in the 80’s, I wasn’t aware of the insane volume and breadth of work he created in just a few short years. I also wasn’t aware of the full extent of media in…
  • Tools I use: Plus/Delta

    Christopher Carfi
    3 Feb 2015 | 7:14 am
    There are a few tools I use on an almost weekly basis. Some of these help me get more stuff done, some of them help me do things better. One of these tools is Plus/Delta. Plus/Delta is dead-simple. Two columns, one labeled “Plus” and one labeled “Delta.” You can do it on a whiteboard, on a collaborative Google Doc (here’s one), on paper, on Post-Its or on index cards. Have a facilitator scribe, or have the participants write their Plusses and Deltas on notecards or on Post-Its. Have the participants in the session articulate what worked well (“Plus”)…
  • You’re doing awesome

    Christopher Carfi
    25 Oct 2014 | 4:48 pm
    Just saw a great lightning talk from Mickey Kay at WordCamp SF 2014. It was only about five minutes long, and was a great reminder of the fact that we are all newbies. Even if you’re an “expert” in a field, there’s always more to learn. More importantly, if you are truly a n00b, there is one thing to remember, first and foremost. That thing is: You’re doing awesome. You’re trying. You’re doing. You’re actually moving forward, even if it doesn’t feel like it at times. Mickey then shared his three rules for keeping the forward momentum…
  • It’s most definitely go time: I’ve joined GoDaddy

    Christopher Carfi
    8 Jun 2014 | 5:14 pm
    It’s official: I’ve joined GoDaddy. I am incredibly stoked. (Ob disclosure: while I’m now an employee of GoDaddy, these are my personal opinions.) This is a company that has gone through an incredible maturation process in the past few years, and where the company is now is miles ahead of where it was even 24 months ago, both in brand and in product. The T&A Super Bowl ads are long gone, the products are getting solid reviews, and a lot of attention is being paid to customers: from small businesses to web designers and developers (including WordPress, Drupal and Joomla!) to…
  • How to enable two factor authentication on 50 top websites including Facebook, Twitter and others

    Christopher Carfi
    14 Apr 2014 | 9:04 am
    Two factor authentication (also called 2FA) is the term for a second form of authentication that is required before a web service allows you to log in. Typically, 2FA is enabled by sending a text message with a one-time code to your mobile phone, which you then need to enter in addition to your password. (This is often referred to as needing to have “something you know” such as your password, and pairing it with “something you have” such as your phone.) Decided to do a little research on a number of common web services, in the wake of the Heartbleed bug from this week.
 
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • The New #SocialSelling Index Makes Success More Predictable

    Koka Sexton
    31 Jan 2015 | 9:54 am
    There have been some major leaps made in the evolution of social selling in the past few years. One of them is the creation of the Social Selling Index, the score that LinkedIn can give to a sales professional; a company; an industry; a region; or globally that benchmarks the activity of sales people being active social sellers. LinkedIn Sales Solutions recently released this infographic outlining some of the changes made to the Social Selling Index and how it makes the score an ever more predictable formula for sales people.
  • Content Marketing Resources

    Koka Sexton
    27 Jan 2015 | 8:50 am
    The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. Here are some of the best social updates that talk about content marketing on platforms like LinkedIn, Twitter and other social networks. These are some great resources for people that are trying to step up their content marketing game. View the story “Must read marketing articles” on Storify Powered by WP Bannerize
  • Highlights from LinkedIn’s GSK

    Koka Sexton
    25 Jan 2015 | 6:38 pm
    Last week was LinkedIn’s Global Sales Kickoff, this year it was hosted in Los Angeles at the famed Nokia Theater where some of the biggest award shows in the world take place. This is my second GSK for LinkedIn [you can see the first one here] and it was bigger and better than the last. I have been to many GSK’s in my career either as a participant or a speaker and no one does it like LinkedIn. I was prepared for the grand scale of things but even being prepared didn’t fully set me up. It was so great to see so many sales people I know and it was wonderful to have the…
  • A collection of #SocialSelling posts for the week

    Koka Sexton
    17 Jan 2015 | 2:36 pm
    I’ve put together a series of articles that will benefit sales professionals.These are social selling knowledge and strategy posts that I found valuable and thought you would like to see also. Some of these articles are very rich in data that can help drive decisions within your organization. Most of them are around LinkedIn as the social media tool to us but there are some that talk about Twitter and other social networks too. View the story “Favorite #SocialSelling Posts of the Week” on Storify Powered by WP Bannerize
  • Content Marketing Posts You Should Read

    Koka Sexton
    17 Jan 2015 | 1:16 pm
    Here are some of the top content marketing posts I found this week. Many of these are great marketing resources that you will want to bookmark and use as reference materials as you build you content marketing strategies for 2015. From agencies to thought leaders these posts have a ton of information for you to learn from. View the story “Content Marketing Tips” on Storify Powered by WP Bannerize
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    Digital Trends

  • Get your amateur video binge on: Vimeo adds Chromecast support for iOS

    Christine Persaud
    27 Feb 2015 | 11:37 am
    Vimeo has added support for the Google Chromecast to its video service, allowing users to wirelessly cast content to the TV using Google's streaming stick. The post Get your amateur video binge on: Vimeo adds Chromecast support for iOS appeared first on Digital Trends.
  • Mercedes-AMG’s GT3 racecar employs 6.3-liters of free-breathing V8 muscle

    Andrew Hard
    27 Feb 2015 | 11:15 am
    Mercedes-Benz has officially unveiled the AMG GT3, a track-only racecar based on the new AMG GT. The car forgoes the 4.0-liter biturbo V8 from the standard car in favor of the 6.3-liter V8 from the SLS AMG GT3. The post Mercedes-AMG’s GT3 racecar employs 6.3-liters of free-breathing V8 muscle appeared first on Digital Trends.
  • Get the Led out: Zeppelin escapes Spotify prison, lands on multiple streaming services

    Ryan Waniata
    27 Feb 2015 | 11:15 am
    Having only recently joined the Spotify fold with an exclusive deal in 2013, Led Zeppelin's entire discography is now available across a host of streaming services, including the lossless service, Tidal. The post Get the Led out: Zeppelin escapes Spotify prison, lands on multiple streaming services appeared first on Digital Trends.
  • He Lived Long and Prospered: Leonard Nimoy dead at 83

    Rick Marshall
    27 Feb 2015 | 11:15 am
    Star Trek actor Leonard Nimoy has died at age 83, leaving behind a legacy of on-screen and off-screen roles, music, poetry, photography, and literature. The post He Lived Long and Prospered: Leonard Nimoy dead at 83 appeared first on Digital Trends.
  • The new 2017 Audi R8 hits the track and revs the V10 in a new promo video

    Alexander Kalogianni
    27 Feb 2015 | 10:15 am
    Audi has released a promo video showing off its new 2017 R0 V10 Plus in some on-the-go beauty shots. The 610 hp Halo car from Audi will be officially unveiled at Geneva and will go on sale next summer. The post The new 2017 Audi R8 hits the track and revs the V10 in a new promo video appeared first on Digital Trends.
 
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    Janet Fouts

  • Marketers- Stop multi-tasking social media

    fouts
    26 Feb 2015 | 2:35 pm
    We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. In fact, the time it takes you to switch from one task to another can increase the overall time you spend on these tasks by up to 40%. Don’t your adoring fans deserve a mindful focus…
  • Just get us the Millennials! #Marketing #Fail

    fouts
    30 Dec 2014 | 12:53 pm
    I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials”. This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population 23% of Millennials have a Bachelor’s degree or higher,…
  • Is Brand Engagement Over on Facebook?

    fouts
    12 Dec 2014 | 10:04 am
    The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Here’s an example.
  • Tech and sanity – You can have both!

    fouts
    21 Oct 2014 | 9:05 pm
    There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. It’s not impossible to be mindful of what’s important and still run a business though, and here’s how technology works more for me and less against me. This may not work for everyone, but it works for me most of the time and after years of working like this I…
  • When content calendars are not the answer

    fouts
    9 Oct 2014 | 6:29 am
    Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing…
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    SocialTimes Feed

  • Mobile Game Roundup: Age of Sparta, Under the Sun and More

    Brandy Shaul
    27 Feb 2015 | 11:15 am
    Looking for a new mobile game to try this weekend? Here’s a look at some of the new games released on smartphones and tablets this week. Age of Sparta (Free on iOS, Android, Windows Phone) – Gameloft’s newest title is a base-building combat game, challenging players to defend Greece from the invasion of Xerxes. Players construct a base using multiple resources, which are produced automatically over time, and can send their troops into split-screen battles, where each troop has a particular strength and disadvantage during combat (think \"rock, paper, scissors\"). The game offers…
  • Wooga Launches Hidden Object Game Agent Alice on iOS, Android

    Brandy Shaul
    27 Feb 2015 | 10:00 am
    Pearl’s Peril developer Wooga has announced the release of its latest hidden object game, Agent Alice, on mobile devices. The game takes players to the 1960s, as they solve a series of supernatural crimes, starting with a murder at the Oberon Theatre in New York City. The game has been designed specifically for mobile devices, and will see players completing hidden object scenes as they search for clues, followed by completing puzzles to analyze the evidence. In Agent Alice, players take on the role of Alice Wallace, a detective in The Agency, assigned to solve cases taking her around the…
  • How Should You Handle Customer Complaints (or Praises) on Social? [Infographic]

    Kimberlee Morrison
    27 Feb 2015 | 9:30 am
    As more customers go to social networks with their complaints, it’s important for businesses to be aware of the challenges that come with social customer service. An infographic from Ohio University highlights the most common scenarios encountered by businesses online. The first, and most urgent situation for a business, is a customer posting a negative review. Nearly 9 out of 10 users read reviews to assess local businesses, and 70 percent of customers say a company’s response to a review can change their view of a company. Another challenge is customers complaining about products or…
  • 4 Key Strategies for Smarter Social CEOs [INFOGRAPHIC]

    Shea Bennett
    27 Feb 2015 | 9:00 am
    CEOs are getting social. Increasingly so. By 2017, Forbes predicts CEO engagement on social media will double. And with good reason – 82 percent of people are more likely to trust a company whose CEO is active on social media. But what makes a good social CEO? Posting with an agenda in mind is a big plus. Stay on brand-message and create clear talking points about your area of expertise. Try to balance personal updates with professional messaging. The best social CEOs appear engaging and approachable. Don’t force anything. If your presence on social media improves your business then go…
  • How The New York Times Creates Different Content for Engagement Versus Clicks

    Tim Sohn
    27 Feb 2015 | 8:00 am
    Jake Silverstein, editor-in-chief of The New York Times Magazine, interviews Alex MacCullum, assistant managing editor of audience development, and Jenna Wortham, staff writer for the magazine, in a panel titled \"Innovative Digital Storytelling in an Era of Tweets, Vines, Instagrams and More,\" at Social Media Week NYC. Photo by Tim Sohn/Social Times. It’s clear The New York Times is trying to get its act together when it comes to social media. But it still apparently has a long way to go. As part of Social Media Week NYC on Wednesday, Jake Silverstein, editor-in-chief of The New York…
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    Techipedia | Tamar Weinberg

  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
  • Why Customer Service is the Future of Social Marketing

    Tamar Weinberg
    28 Oct 2014 | 5:30 am
    In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Initially, the network really had the cream of the Internet crop on its frontpage, and the “Digg effect” would take websites down just like that. Visitors flocked to the homepage…
  • How to Rock Your Social Customer Service

    Tamar Weinberg
    22 Aug 2014 | 5:40 am
    Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications, but because they come from so many different directions, it also requires a toolset. I won’t give it away, but after running a social media customer service department 100% singlehandledly and helping our customer base grow from about a half a million customers to over 1 million (through social media almost exclusively), I have a few tricks and tips up my sleeve. After years of trial and error, I’m fairly certain…
  • If You Don’t Have Thick Skin, Get Off the Internet.

    Tamar Weinberg
    18 Aug 2014 | 5:20 am
    Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling. If you’re controversial, someone else will have another opinion and unfriend you. Happiness (without ego) is the only way to maintain good friendships, and usually, doesn’t impart negative judgments. Let’s dig into the second item there: controversy. As of late, there’s been a pretty big trend…
 
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    Quick Online Tips

  • My New Asus Chromebox Unboxing [Photos]

    P. Chandra
    26 Feb 2015 | 6:27 am
    I bought a new Asus Chromebox and now share the Chromebox unboxing photos with you. Earlier I had shared chromebook unboxing photographs, And have since become a fan of the...Read full original article at My New Asus Chromebox Unboxing [Photos]©2015 QuickOnlineTips. All Rights Reserved.
  • How to Backup Websites on Amazon S3

    P. Chandra
    24 Feb 2015 | 7:23 am
    It is always a good idea to backup your website on a location other than your server, and Amazon S3 is a useful storage option safely hosted by the powerful Amazon servers....Read full original article at How to Backup Websites on Amazon S3©2015 QuickOnlineTips. All Rights Reserved.
  • Download YouTube Kids App with Parental Controls

    P. Chandra
    23 Feb 2015 | 9:16 am
    Now you can download YouTube kids app, a new YouTube experience for children. Google has launched this new YouTube app, built from the ground up, especially for streaming video content...Read full original article at Download YouTube Kids App with Parental Controls©2015 QuickOnlineTips. All Rights Reserved.
  • How to Backup Websites on Your Hosting Server Easily

    P. Chandra
    23 Feb 2015 | 7:21 am
    How do you backup all your websites on your hosting server? Chances are that you are relying on your hosting provider to backup your site, and probably even have no...Read full original article at How to Backup Websites on Your Hosting Server Easily©2015 QuickOnlineTips. All Rights Reserved.
  • How to Shutdown Windows 8 with One Click Shortcut Button

    P. Chandra
    22 Feb 2015 | 10:24 pm
    Do you need a shutdown Windows 8 shortcut to close the computer in one click. Right now the process to shutdown is very cumbersome and involves multiple steps. I have been using...Read full original article at How to Shutdown Windows 8 with One Click Shortcut Button©2015 QuickOnlineTips. All Rights Reserved.
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    Web Strategy by Jeremiah

  • Liberals and Conservatives Both Love & Loathe the Collaborative Economy

    jeremiah_owyang
    25 Feb 2015 | 12:17 am
    By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched,…
  • Your Tech Startup Doesn’t Need to be in Silicon Valley.

    jeremiah_owyang
    23 Feb 2015 | 8:30 am
    By Jeremiah Owyang @jowyang, living in Silicon Valley since 1997. My long-time, close friend, Chris Saad, wrote a helpful essay on 39 tips for startups. He shares many suggestions, based on his personal experience, in the startup world, from his home country of Australia, and in Palo Alto, and in the heart SF’s tech district SoMa. While I agree with 38 of his tips and suggestions, I’d like to discuss the merits of tip number one. Dear readers please know, I first chatted with Chris in advance, he was aware I was writing this, as I certainly don’t like to surprise a friend. Chris gives…
  • Self-Driving Cars Disrupt the Crowd

    jeremiah_owyang
    19 Feb 2015 | 4:53 am
    Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the way for the self-driving car industry. Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to…
  • Google Enters the Collaborative Economy in a Big Way

    jeremiah_owyang
    3 Feb 2015 | 8:49 am
    Here comes Google, with a series of five market moves injecting them as a central player for the collaborative economy. Google’s mission is to organize the world’s information. But it doesn’t just start and stop there. They also want to organize the world’s logistics, commerce, local transportation, service economy, and even how people obtain and receive loans. In the past, our perspective of the Collaborative Economy has been through startups, like Airbnb, oDesk, Lyft, Uber and Lending Club that enable people to get what they need from each other, using commonly available…
  • A New Industry: These Groups Love Freelancers

    jeremiah_owyang
    26 Jan 2015 | 6:53 am
    A new industry is birthing to serve ride sharing drivers, Airbnb hosts, Freelancers, Taskrabbits, and Makers.  A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B – and a whole new class of organizations have emerged to support, empower, and connect freelancers. Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realizing that the audience gave way to…
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    solar feed crenk-feed

  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
  • Solar Energy Tips Everyone Needs To Know

    20 Feb 2015 | 3:21 am
    Solar energy can seem quite complicated if you are not familiar with the technology and products used. You just need the right information so you can take the opportunity by the horns. Read this article to learn of the many benefits that solar energy can provide homes and businesses. You need to understand how you can save energy after get it done by the solar power system you use. The battery power is stored until ready for use. Additionally, you can sell excess power to the utility to save even more. Effective solar panels are able to move. If the panels are stationary, you should choose a…
  • Solar Energy Tips You Can Start Trying Today

    18 Feb 2015 | 10:52 am
    Are you familiar with solar energy? Is there anything else you want to know about solar energy? If this is the case, you should learn everything you can and have a good plan for moving forward. Read on to discover how to take advantage of solar energy market. The number of solar panels to purchase, and its effectiveness has everything to do with the amount of energy your panels produce. You must do the math to figure out how many panels will be needed. It’s a good idea to get some very good signs for many poor. While maintaining solar panels, which should continue to work well.
  • Solar Energy Advice That Can Work For You

    9 Feb 2015 | 8:12 pm
    Solar power is becoming very popular. Anyone who owns a building can benefit from this energy source. If you aren’t sure how it works or what benefits await you, read on! In this article, we will discuss the latest and greatest in solar energy. Start small if you are just starting out with solar energy. Choose a few lights to put in your front yard until you realize the benefits of solar energy. You can find these in almost any type of home improvement store. Installing these isn’t terribly difficult, you just place them where you want them. Find solar panels that maximize energy…
 
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    Professional Blog - Chris Saad

  • Context Matters Episode 4 - Medium vs Twitter, Culture war in San Francisco

    Chris Saad
    26 Feb 2015 | 8:07 am
    See the show notes
  • 39+ tips for building a startup after 15 years of success and failure

    Chris Saad
    21 Feb 2015 | 9:36 am
    I’ve been working on startups in one form or another since about 1999. I started hanging out in Silicon Valley informally in 2008, and moved formally at the beginning of 2009.In Silicon Valley there’s a particular flavor of startup that gets built. One where you “raise money, grow fast and make an impact”. In Silicon Valley “Success” is about being validated by a large market (most important), investors (less important) and “making the world a better place”. By this measure, I feel like I’ve had some share of big wins and great outcomes. More importantly, though, I’ve…
  • Context Matters - Episode 3 - Brian Williams Scandal, The Anti-vaccine Movement

    Chris Saad
    19 Feb 2015 | 6:38 pm
    See the show notes
  • Why Context Matters?

    Chris Saad
    11 Feb 2015 | 8:20 am
    Context Matters is a new podcast that me and my friend Brian Solis are working on. I'd love for you to check it out!I've embedded the first 2 episodes + a bonus track below.
  • Long term, personalized value in the news business

    Chris Saad
    27 Jan 2015 | 4:22 pm
    Just a quick thought...Media companies are so focused on "going where the audience is" that they forget how to serve those audiences, cultivate them, inform them and build trust with them over the long term with a web and mobile product that serves the needs of the news consumer.They say that Facebook and Twitter have "made the home page irrelevant" - while that's true, in actuality they've dived head first into that irrelevancy by missing opportunity after opportunity for true personalization and next-gen UI/UX metaphors.News feed, social, real-time, follow, notify, citizen journalism,…
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    Des Walsh

  • Become a Thought Leader with Blogging – Part 1

    Des Walsh
    25 Feb 2015 | 11:26 am
    A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw how blogging could help me share my story and promote my coaching business globally. As it did. I have no doubt that blogging and – more broadly – social media have helped me operate in a bigger field and build a network more deeply and widely than I could have expected otherwise. That…
  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
  • Are you aiming up for 2015?

    Des Walsh
    31 Dec 2014 | 8:49 pm
    Aiming Up It’s that changeover time again, New Years, when we put behind us what was not so good in the year just ended and indulge in some hoping and dreaming about a better picture for the year ahead.  In this post I’m sharing some thoughts and experience about aiming up, setting some stretch goals, not settling for more of the same. It’s not about New Year’s resolutions. At least not the way I think of them. I don’t know about you but I’m not great on New Year’s resolutions. Probably too many in the past that I have not kept. But I do think…
  • Zeusvision Levels the Outdoor Advertising Playing Field

    Des Walsh
    26 Oct 2014 | 6:47 pm
    Outdoor advertising Just outside a fire station near where I live there is a modestly sized noticeboard facing the main road. It has the occasional warning in season about high fire danger. It has also featured from time to time messages of congratulation or celebration of various events, someone’s birthday, a wedding anniversary, a graduation. I doubt it has cost much to use, as it’s not really a big signboard. And it’s on a local road, not the highway. It doesn’t compare with the huge signs you can see along the freeway, much less with the even more impressive ones…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Developmental Experiences to Transform Your Business

    Chad Barr
    25 Feb 2015 | 2:00 pm
    Issue No. 112 February 25, 2015 Raising the Barr Weekly Memo: Developmental Experiences to Transform Your Business This week’s reflection point: I am here in Miami, Florida, meeting with our global growth circle (Suzanne Bates, Guido Quelle, Phil Symchych, Bart Sayle, Steven Gaffney, Chad Barr) facilitated by Alan Weiss. The essence of our meeting is to challenge ourselves to think bigger and to impact our lives and businesses and that of our clients. Here are some of the insights shared by our group: What key question should you ask yourself or your clients to raise the bar? What do I…
  • Raising the Barr Weekly Memo: 10 Reasons for Powerful Interviews

    Chad Barr
    18 Feb 2015 | 2:29 pm
    Issue No. 111 February 18, 2015 Raising the Barr Weekly Memo: 10 Reasons for Powerful Interviews This week’s reflection point: I was just interviewed by Social Media and global influencer, Mitch Jackson. I enjoyed it immensely while answering Mitch’s provocative questions on life, business, cyber strategies and creating your global digital empire. I even managed to put Mitch on the spot towards the end of the interview. I conduct interviews as well and find them to be a powerful aspect of your marketing strategy. Here are my top 10 reason why interviews are powerful: You get to…
  • Raising the Barr Weekly Memo: The Power of Evolution

    Chad Barr
    11 Feb 2015 | 1:56 pm
    Issue No. 110 February 11, 2015 Raising the Barr Weekly Memo: The Power of Evolution This week’s reflection point: I’ve been saying for years that evolution is an awesome power and especially when it comes to your web presence and its content. An idea, when captured, may become a tweet. A collection of tweets may become an article. A collection of articles may become a book. A book may transform itself into multiple presentations and workshops. And all these concepts, when effectively repurposed, will produce an overabundance of new products, services and more content. So…
  • Raising the Barr Weekly Memo: Aggregating or Plagiarizing?

    Chad Barr
    4 Feb 2015 | 1:47 pm
    Issue No. 109 February 4, 2015 Raising the Barr Weekly Memo: Aggregating or Plagiarizing? This week’s reflection point: A while back, in my Proper Attribution Please article, I shared with you the story of my daughter’s seminary sermon being plagiarized. There has been a trend, where individuals using their blogs and social media platforms, share content written by others. I don’t have an issue with this practice as long as proper attribution is given. If your objective is to strengthen your thought leadership, I suggest you use your own unique thoughts and reduce your usage…
  • Raising the Barr Weekly Memo: The Power of Testimonials

    Chad Barr
    28 Jan 2015 | 12:07 pm
    Issue No. 108 January 28, 2015 Raising the Barr Weekly Memo: The Power of Testimonials This week’s reflection point: One of the recurring discussions I often have with my clients is all about testimonials. They are critical to create and increase your credibility and demonstrate your track record of success. The more testimonials you have the more impactful they are. I encourage you to solicit them actively and continuously and make sure they focus on describing the impact you have helped create for your client. There are two types of testimonials. The best are unsolicited, when your…
 
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    @andrewchen

  • Personal update: I’ve moved to Oakland! Here’s why.

    Andrew Chen
    24 Feb 2015 | 3:42 pm
    My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Previously, I lived in Palo Alto for 5 years, then about 2 years in the Lower Pac Heights neighborhood of San Francisco, but had never really spent much time in the East Bay. I had sort of heard that people were moving from SF to Oakland, but didn’t really have a reason to check out the neighborhood until a few…
  • The most common mistake when forecasting growth for new products (and how to fix it)

    Andrew Chen
    23 Feb 2015 | 10:30 am
    Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth. The other important reason for new products to focus on…
  • The race for Apple Watch’s killer app

    Andrew Chen
    17 Feb 2015 | 2:48 pm
    The upcoming race As the release of the Apple Watch draws near, we’re seeing press coverage hit a frenzied pace – covering both the product, the watch’s designers, sales forecasts, and the retail displays. That’ll be fun for us as consumers. But for those of us who are in the business of building new products, the bigger news is that we have a big new platform for play with! The launch of the Apple Watch will create an opportunity to build the first “watch-first” killer app, and if successful, it could create a new generation of apps and startups. Why…
  • My top essays in 2014 about mobile, growth, and tech

    Andrew Chen
    6 Jan 2015 | 12:30 pm
    Hello readers, Happy 2015 and hope everyone had a relaxing holiday. As always, more essays are coming soon for the next year. In the meantime, I wanted to share some of my essays published here over the last year. If you want to stay up to date, just make sure to subscribe for updates. Also, thanks to the SumoMe team (specifically Noah Kagan!) for supporting my hosting costs. I’ve used SumoMe since the product was in alpha and find it immensely helpful in building an audience. Thanks, Andrew The essays Without further ado, here’s a selection of essays published in 2014: Make…
  • Why messaging apps are so addictive (Guest Post)

    Andrew Chen
    4 Nov 2014 | 10:30 am
    [Andrew: This guest post is written by my friend and former Palo Alto running partner, Nir Eyal. Messaging apps have been a fascinating area within mobile, and the big reason for it is that the metrics – especially engagement – have been amazingly strong. I asked Nir to write a bit about why this might be the case, using the habit model. He’s in a unique position to comment on this: After spending time at Stanford and in the startup world, recently he’s been writing about psychology – particularly habit-building – and applying that to the realm of…
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    Social Gears

  • Have You Visited The AgencyLogic Real Estate Community?

    Admin
    20 Feb 2015 | 11:51 am
    We regularly cover the activities and great software features coming out of Follr but did you know about the AgencyLogic Real Estate Community? The community allows real estate agents to: 1. Chat and share ideas with other agents 2. Read real estate news 3. Sign up for referrals 4. Laugh at the ‘Just for fun’ posts 5. View social media content 6. Watch videos And lots, lots more! If you want specific content added including new discussion threads just let us know. Did we mention it’s free? To join the community simply click here!
  • Digital Storytelling – Changing People, Perceptions and Lives

    Admin
    12 Feb 2015 | 11:00 am
    In today’s society we have the tools to be connected anywhere at any time. The scene is repeated almost every day. People will stand in line with their cell phones to make a call to someone just a few feet away. We may believe we are connected with technology but in many ways we are becoming more disconnected socially. This prevents us from finding and telling those deep personal stories, or as Jim Jorstad, says “We don’t dive deep to find the emotional stories right in front of us.” Jorstad, an award-winning journalist and filmmaker, researches how people can use…
  • How You Can See What Social Network is The Most Effective

    Admin
    10 Feb 2015 | 11:00 am
    If you are a Follr Pro user you get detailed statistics that show you many things! To access your statistics simply log into your account and click your profile image in the top right corner: Click the ‘Statistics’ link which will show you the available reports: You can see who has visited your profile: and also where people researched you. Are they more interested in your Facebook account or LinkedIn profile? This is invaluable information because it tells you where you should be focusing your marketing efforts: Click here to create your Follr account today!
  • Follr Community Feature #1: Advanced Messaging

    Admin
    9 Feb 2015 | 11:00 am
    This week we’re highlighting Follr Community Activity Digest Emails. With your custom Follr Community, you’re able to send a weekly engagement email to all members summarizing that week’s activity. The email will highlight the most popular content, discussions, interactions, etc. Should there be a slow week with no activity, no email will be sent to avoid annoying, empty emails. This is a great way for members to be reminded of what they’re missing each week and to increase engagement! To get started simply visit the Follr Website!
  • Finding Folks with Similar Interests on Follr

    Admin
    6 Feb 2015 | 8:00 am
    What’s a community without people forming bonds based on common interests? Here are a few quick steps to show you how to find people with your interests. 1: Log into your account: 2: Click “Connections” on the navigation bar. 3: Click “Finder,” and then enter a word or phrase in the search box, whether a hobby, enthusiasm, or professional interest. The tags related to the words you chose will display. 4: A list of the matching Follr members will display below. Click away! Make new connections, and while you’re at it, why not form a community and invite them…
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    brandflakesforbreakfast

  • the little blue box grows up

    26 Feb 2015 | 5:00 am
    Kudos to the most uppity jewelry brand of all time. Tiffany & Co. has released a new ad around their "Will You?" campaign that highlights a variety of couples entering one of the most monumental phases of their life. A follow up to the recent print ad featuring a same-sex couple, the TV spot beautifully displays very different couples all capturing modern day romance. A new spin for a very old, traditional, and iconic brand is refreshing and hopefully paves the way for others.
  • chatty cathy

    26 Feb 2015 | 5:00 am
    Many of you know the long-running Sunday newspaper comic, Cathy. She is funny, she complains about the simple things in life, and she's overweight - not entirely dissimilar from famous comedian, Louis CK. So what happens when her comics and his standup get together? Probably the most epic comic of all time. Introducing: Cathy CK - the most hysterically appropriate mashing of two ridiculous people. Check out Artist Eric Simmons' Tumblr for all the Cathy - Louis mashups!
  • "Hekla Yeah!"

    26 Feb 2015 | 5:00 am
    Well, Icelandair is quickly becoming the coolest airline ever. The airline created a new plane called the Hekla Aurora, which has been designed from the inside out to recreate the famous Aurora Borealis experience. As many jet-setters know, Iceland is one of the best places in the world to catch the breathtaking Northern Lights. In honor of this national phenomenon and as a tie-in to their #stopover campaign, this specially-designed plane is outfitted with LED lights inside mimicking the Northern Lights sky. Brands elevating their products / services to meet experiences is a total win.
  • the creative director douche test

    25 Feb 2015 | 3:01 pm
    We all know there are some super fun, super brilliant creative directors out there . . . and we all know there are some super douchey creative directors out there too. Although it's pretty damn easy to tell which is which, there's this handy little Creative Director Douchebag Detector Device just in case. The tool allows you to determine just how much of a douchebag your creative director (or one you'd like to higher) is. And let's face it, don't expect a 0%, we're all a little douchey deep down inside. Yeah, I'm talking to you account people. I kid, I kid. via
  • the right ingredients for social content

    25 Feb 2015 | 5:08 am
    Just like most of you, we have mixed feelings about brand's shoe-horning their way into pop-culture happenings like the Oscars--when done right it can be awesome, but done wrong, it's pretty lame. We also have mixed feelings about McDonald's recent campaigns. That being said, this simple, clever, little piece of social content from McDonald's during the Oscars works perfectly!
 
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    Stowe Boyd

  • "Beyond the org chart: live data & social networks are new tools to visualize work..."

    24 Feb 2015 | 1:42 pm
    “Beyond the org chart: live data & social networks are new tools to visualize work http://t.co/PNqdZQY8L6 via @gigaomresearch & @stoweboyd— Ken Andersen (@WhyMrAndersen) February 24, 2015 ”
  • "The Trouble with Nowhere http://t.co/67S5Mijp1x No one wants to move to the future today. We are..."

    22 Feb 2015 | 8:17 am
    “The Trouble with Nowhere http://t.co/67S5Mijp1x No one wants to move to the future today. We are avoiding it. — Kevin Kelly— Stowe Boyd (@stoweboyd) February 21, 2015 ”
  • pewresearch:Pew Research Center recently asked a national sample...

    20 Feb 2015 | 3:21 am
    pewresearch:Pew Research Center recently asked a national sample of adults to select among a list of 10 skills: “Regardless of whether or not you think these skills are good to have, which ones do you think are most important for children to get ahead in the world today?”The answer was clear. Across the board, more respondents said communication skills were most important, followed by reading, math, teamwork, writing and logic. Science fell somewhere in the middle, with more than half of Americans saying it was important. But studying foreign languages is falling at US colleges. 
  • "There will be no one like us when we are gone, but then there is no one like anyone else, ever. When..."

    19 Feb 2015 | 2:18 am
    “There will be no one like us when we are gone, but then there is no one like anyone else, ever. When people die, they cannot be replaced. They leave holes that cannot be filled, for it is the fate — the genetic and neural fate — of every human being to be a unique individual, to find his own path, to live his own life, to die his own death.” - Oliver Sacks, My Own Life
  • "If biologists have ignored self-organization, it is not because self-ordering is not pervasive and..."

    18 Feb 2015 | 2:36 am
    “If biologists have ignored self-organization, it is not because self-ordering is not pervasive and profound. It is because we biologists have yet to understand how to think about systems governed simultaneously by two sources of order, Yet who seeing the snowflake, who seeing simple lipid molecules cast adrift in water forming themselves into cell-like hollow lipid vesicles, who seeing the potential for the crystallization of life in swarms of reacting molecules, who seeing the stunning order for free in networks linking tens upon tens of thousands of variables, can fail to entertain a…
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    Six Pixels of Separation

  • Welcome To The Future: Apple And Google Cars, Anyone?

    Mitch Joel
    23 Feb 2015 | 5:48 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • What Does It Take To Be A Billionaire That Changes The World?

    Mitch Joel
    22 Feb 2015 | 3:40 pm
    Episode #450 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We're seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist... and a fascinating one, at that. Steven Kotler is an American bestselling author, journalist, and entrepreneur. He is probably best known as the co-author (with Peter Diamandis of the X Prize fame) of Abundance…
  • Six Links Worthy Of Your Attention #244

    Mitch Joel
    21 Feb 2015 | 2:15 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

    Mitch Joel
    20 Feb 2015 | 10:54 am
    Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. It follows in his previous presentation styles of declaring who the winners and…
  • What Does Great Work Look Like?

    Mitch Joel
    20 Feb 2015 | 8:35 am
    Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit. They didn't push through. They didn't keep at it. For as many great bloggers that I follow today, I have a huge list of people who were stunningly great at it, but they quit. They ran out of juice. No more steam left in the engine. Podcasting too. I've been podcasting for a long while (every week), and so many of the shows that I used to love (and could not wait to hear) have ceased to exist. Here is a powerful message from the one and only, Ira Glass (the man behind This…
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    Chris Pirillo

  • How to Meet the Love of Your Life

    Chris Pirillo
    26 Feb 2015 | 11:51 am
    Pebble has a new Kickstarter, we talk tech and education, and I share secrets to finding love in this TLDR! Thanks to the Super Gnomies for keeping our love alive! TLDR – How to Meet the Love of Your Life Pirillo Vlog 1030 – We’ll Still Be Here When You Wake Up From LockerGnome... Read the full article on http://chris.pirillo.com/
  • Let the Teething Begin

    Chris Pirillo
    25 Feb 2015 | 12:05 pm
    Sink your teeth into Pirillo Vlog 1032! I know someone here who’s already trying… Read the full article on http://chris.pirillo.com/
  • Every Day is Show and Tell

    Chris Pirillo
    25 Feb 2015 | 9:03 am
    Baring all (well, most), I answer your questions in this TLDR! Thanks to our Super Gnomies for making it (and me) work! TLDR – Every Day is Show and Tell Pirillo Vlog 1029 – Jedi’s First Bacon Pizza Run From LockerGnome and Beyond LEGO Minifigures Series 13 Review Did the Oscars... Read the full article on http://chris.pirillo.com/
  • This is What It Means to Grow Up

    Chris Pirillo
    24 Feb 2015 | 9:13 am
    Being a grown-up doesn’t mean that you’re not allowed to have fun anymore. It means that you get to set the terms for how you have fun, and at your own pace. Here’s to being fun and grown-up! Read the full article on http://chris.pirillo.com/
  • Why I’m Happy to Not Be a “Techie”

    Chris Pirillo
    23 Feb 2015 | 7:07 pm
    In this TLDR, variety is the spice of life… that includes tech, too! Thanks to our Super Gnomies for helping us keep things plenty spicy! TLDR – Why I’m Happy to Not Be a Techie Pirillo Vlog 1026 – Sharing the Laughter and Tears From LockerGnome and Beyond How to Track Your... Read the full article on http://chris.pirillo.com/
 
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    Drew's Marketing Minute

  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
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    The Buzz Bin

  • 5 Lessons Learned About Internal Brand Building

    Guest Blogger Karl Speak
    27 Feb 2015 | 4:35 am
    Any and every organization can learn and benefit from a proactive internal brand-building program. By learning more about internal brand building, any organization can uncover and energize the hidden brand power that resides inside its culture.  In this cramped blog space I will restrain from providing a comprehensive how-to guide of internal brand building. Instead I will take a more compact, practical approach and pass along a few key lessons learned after 10 years of developing and implementing internal brand building programs. Here you go. If I can name it I can know it. Define the…
  • 5 tips for building a newsworthy opinion poll (a glass of Scotch might help)

    Stephanie Fox, MA
    26 Feb 2015 | 8:45 am
    Marketing and communications professionals love, LOVE having proprietary data to use.  For us, data is transformed into brand positioning, front page headlines, lead generation, thought leadership, engaging content and more.  A research project chocker-box full of cross-tab data and qualitative insights is a pot of gold at the end of magical rainbow for a creative communications team.  It is! Before you write a research project, here are five tips to help ensure you get meaningful and useful insight. Your mom said it best, “do your homework!” 1. Determine what organizations are already…
  • Musings from a PR Booze Mom

    Rebekah Polster
    25 Feb 2015 | 7:07 am
    I love what I do. I count myself lucky to have found my calling in an industry I adore. I began my experience in booze PR as a singleton, going out, friending mixologists and sommeliers, living it up. Even when I got married, I hit the nightlife, got major media hits for clients, traveled the world and threw some amazing events. Then I had a baby. Whatever industry you’re in, women who choose to have a career and children are forced to live a double life – they can’t have it all.  We know this; we’ve read this; some, I’m sure, are sick of hearing this. I, for one, am not.
  • You, Too, Can be a Media Relations Jedi

    Tracy Carlson
    24 Feb 2015 | 4:34 am
    How would Luke Skywalker handle a media relations challenge, I found myself wondering. (With confidence and exquisite skill, I’m sure.) Once a Star Wars fanatic, always one. As a media relations counselor who eagerly awaits the next Star Wars installment – “Star Wars: The Force Awakens– I’vefound an empire of inspiration in the lessons of Jedi masters and realize that there is much in common between a media relations counselor and an aspiring Jedi knight. Fear and Aggression – the Dark Side of the Force Are TheyYoda When I teach those inexperienced in media relations, I often…
  • Brands Looking For Love on Tinder

    Rachel McPherson
    23 Feb 2015 | 11:45 am
    Well maybe not true love, but who on Tinder really is, right? From NGOs to top consumer brands, digital-savvy marketers are infiltrating this dating app to reach their young target audience when they least expect it – while browsing for their next “date.” If you’re single, most likely you’re on Tinder, or have at least heard of it. If you’re in a relationship, you have probably sat next to your pal as they swipe through their potential dates, toasting when they get a match. “Tinder-ing” is hard to avoid. Not familiar with Tinder? That’s okay, continue reading to get the…
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    Greg Verdino's Marketing Blog

  • The Discovery of Water

    Greg Verdino
    12 Feb 2015 | 7:51 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • [Cool Infographic Friday] Psychology of the Office Space

    Maddie Grant
    27 Feb 2015 | 4:00 am
    Via.  ————— (photo credit)
  • Can Marketing and IT Collaborate?

    Maddie Grant
    26 Feb 2015 | 4:00 am
    Apparently not – despite all the evidence showing that they need to.  Is it time to stick your marketing and your IT folks in a room and get them to hash it out?  What’s the problem here?  Turf wars?  General disdain for each other? Inability on both sides /either side to see the strategic value in collaborating? Or… is it time to dump both, hire a CDO and build a new team? Socially driven collaboration infographic from Vanessa DiMauro ———— (photo credit)
  • Get a Free Chapter of When Millennials Take Over!!

    Maddie Grant
    25 Feb 2015 | 4:00 am
    Want a sneak peek at the book?  We’re inviting everyone, for a limited time, to download a free chapter of the book: http://bit.ly/WMTO-sample If you like it, please buy the book!  It’s currently available for pre-order on Amazon. W00t!   ———— (photo credit)
  • When Millennials Take Over on The Nonprofit Exchange

    Editorial
    24 Feb 2015 | 4:00 am
    Guest post by Todd Greer, PhD, Executive Director and Managing Editor of Nonprofit Performance Magazine and the Synervision Leadership Foundation. ————– The reality is that we are different. And things are changing. So what can we do about it? We really have a few choices: 1) ignore the situation and hope that it goes away 2) just go with the flow and hope that we find the right outcome or 3) ask question, learn, and then make conscious decisions that build our culture. No matter what type of organization you are, the realities of the generations and changes…
  • 3 Tips For Nonprofits To Boost Their Social Media Presence

    Editorial
    23 Feb 2015 | 4:00 am
    The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. Facebook now has more than 1.2 billion (and counting) active users, and totals nearly 57 percent of all social media visits. YouTube is the second-most active, with Google+ and Twitter coming in third and fourth. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The key is to…
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    Christopher S. Penn

  • Is your site mobile-friendly? Now your SEO depends on it!

    Christopher S Penn
    27 Feb 2015 | 4:03 am
    Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From the Official Google Webmasters Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” In the rest of the post, Google recommends that you use…
  • Should you repost your social media content all the time?

    Christopher S Penn
    26 Feb 2015 | 4:48 am
    Why repost the same content on social media? Why do you see popular brands and influencers recycling their material in the span of hours? It’s not because they’ve run out of content. It’s because of churn. In social media (and digital marketing), we churn two things most: attention and audience. Attention churn is the amount of attention any of our content gets. Take a look at this chart below of one of my more popular tweets: This tweet reached half of its lifetime audience in 65 minutes, and reached 80% of its lifetime audience in slightly more than 10 hours. If this…
  • 3 Core Abilities All New Marketers Need

    Christopher S Penn
    25 Feb 2015 | 4:02 am
    I recently had the pleasure and honor of guest lecturing at Bentley University’s e-Marketing course with CC Chapman. One of the questions in the Q&A was, “What are the core skills new graduates need that you look for when hiring?” What a terrific question! The top 3 core skills all new marketers need are the ability to write, the ability to do deep analysis and extract insights, and the ability to be creative. The Ability to Write Writing is at the heart of modern marketing. Everything begins with writing, from sticky notes on your desk to 90,000 word books to…
  • How to fail or succeed at social media hashtags

    Christopher S Penn
    24 Feb 2015 | 3:42 am
    I was asked recently, “How can I make a hashtag go viral?” That’s like asking how you can make a file folder in your cabinet go viral in the office. After all, hashtags are tags. They’re a way of categorizing information, a way of retrieving it. They’re not super exciting. Hashtags are the Dewey Decimal system of social media. For most marketers, hashtags are also self-serving by nature. They’re for the convenience of the person transmitting information so they can go back at a later time and find out what happened with the tag. Do they benefit the audience? Only if the…
  • Link building is dead, long live link building!

    Christopher S Penn
    23 Feb 2015 | 4:15 am
    The king is dead! Long live the king! This cry from medieval times at first appears contradictory until you think about it: The former king dies: the king is dead. The new king ascends to the throne: long live the king! The same is true of marketing techniques like link building. Old link building was: Send mass emails to webmasters, begging for links Spamming blog comments Making widgets with automatic links back Buying link placements Submitting crappy guest blog posts Auto-syndicating your content on thousands of low quality domains Link building is dead! Google has even said so. The new…
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    Socialmedia.biz

  • Why community & marketing should be best buds

    JD Lasica
    27 Feb 2015 | 1:30 am
    Maria Ogneva of Sidecar, right, with Evan Hamilton of Zozi and moderator Irene Koehler (Photo by JD Lasica). Target audience: Community managers, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Here, in the year 2015, the term community building no longer seems to command the heft and respect it once did. Today it’s all about growth hacking and social sharing and co-creation. But, old school or not, community building still matters. For startups. For small businesses. For brands. For corporations.
  • Startup Grind: ‘Find your golden purpose’

    JD Lasica
    12 Feb 2015 | 1:16 pm
    Jeff Hoffman, who was part of the founding team at Priceline and now runs ColorJar. Target audience: Entrepreneurs, startup teams, businesses, anyone who cares about innovation. I‘m back from Startup Grind 2015 in Silicon Valley’s Redwood City, an annual two-day affair that attracts thousands of entrepreneurs and innovators from around the world. Here’s my Flickr photo set of 47 shots from the conference, which featured Twitter co-founder Biz Stone, Instagram co-founder Mike Krieger, Bill Maris of Google Ventures, Stripe co-founder Patrick Collison and Houzz co-founder Adi…
  • Best practices for nurturing B2B leads captured via social media

    Daniel Kushner
    15 Jan 2015 | 1:42 pm
    Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be. Despite all the talk about silos being a thing of the past, B2B social media marketing activity is…
  • How to track customer data for your business

    Guest
    12 Jan 2015 | 5:01 am
    Are you using Big Data effectively to grow your business & sales in 2015? Post by Susan Payton ChamberofCommerce.com Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly. With eMarketer anticipating more than 1.75 billion smartphones to be purchased globally by the end of the year and 25% of the world on a social network, there is more data available than ever before. To show how new all of this data really is,…
  • Trends for 2015: Light apps, unbundled experiences

    Ayelet Noff
    5 Jan 2015 | 5:02 am
    A timelapse created with Instagram’s Hyperlapse, one of a new breed of apps. Why people are loving Facebook Messenger, RWND & Hyperlapse The past year has been a year of exciting revolutions in the mobile universe. New mobile messaging and sharing platforms in every conceivable medium — images, videos, texts and even two-letter words — are constantly inventing and reinventing new ways for us to communicate. With different apps available in different mediums, communication is getting better. In the past we may have thought that the most convenient platform for messaging or…
 
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    Gigaom

  • Think you’re locked into a mobile OS now? Wait until it runs your car

    Kif Leswing
    27 Feb 2015 | 11:47 am
    Apple’s going to reveal more about the Apple Watch on March 9, but CEO Tim Cook has already started dropping hints during a trip to Europe. The latest tidbit comes from The Telegraph: The Apple Watch will be able to start a car. Which cars? That’s a […] Think you’re locked into a mobile OS now? Wait until it runs your car originally published by Gigaom, © copyright 2015. Continue reading…
  • Connected door knobs are lying to us

    Stacey Higginbotham
    27 Feb 2015 | 11:40 am
    This week’s podcast was all about security and how we can design things to tell us more about how connectivity changes them from mere appliances into networked computers — and all the risks that can bring. John Kestner, a principle with Supermechanical, a design firm that […] Connected door knobs are lying to us originally published by Gigaom, © copyright 2015. Continue reading…
  • Panasonic details plans for Firefox OS TVs

    Janko Roettgers
    27 Feb 2015 | 11:23 am
    Panasonic shared a few more details on its Firefox-OS powered TVs this week, announcing that Firefox OS will be used for six different models in its 2015 line of TV sets. The company still didn’t say when exactly these TVs are going to be available, or […] Panasonic details plans for Firefox OS TVs originally published by Gigaom, © copyright 2015. Continue reading…
  • Tesla’s gigafactory will make batteries in 2016 for Model S & X

    Katie Fehrenbacher
    27 Feb 2015 | 10:32 am
    Tesla is moving incredibly fast on getting its massive battery factory built. According to the company’s recent annual filing, Tesla plans to produce batteries in the factory as early as 2016 for its Model S and Model X cars initially. So yeah, next year. The site […] Tesla’s gigafactory will make batteries in 2016 for Model S & X originally published by Gigaom, © copyright 2015. Continue reading…
  • Xen security issue prompts Amazon, Rackspace cloud reboots

    Barb Darrow
    27 Feb 2015 | 9:55 am
    Amazon Web Services and Rackspace are warning their customers of upcoming reboots they’re taking to address a new Xen hypervisor security issue. In a premium support bulletin issued Thursday night, Amazon said fewer than 10 percent of all EC2 instances will require work but the affected […] Xen security issue prompts Amazon, Rackspace cloud reboots originally published by Gigaom, © copyright 2015. Continue reading…
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    Marketing Land

  • Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line

    Steve Hall
    27 Feb 2015 | 11:29 am
    The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative. The post Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • The Role of Data Analytics in Successful Retail Acquisition Campaigns

    Alex LePage
    27 Feb 2015 | 10:43 am
    This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study shows that the chief marketing officers at retail organizations aren’t exactly driving... Please visit Marketing Land for the full article.
  • Life Beyond The Click: Email In 2015

    Dela Quist
    27 Feb 2015 | 8:15 am
    Columnist Dela Quist contends that email's potential to impact brand awareness and favorability is getting short shift -- but says that will change in 2015. The post Life Beyond The Click: Email In 2015 appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Ericsson Seeks To Block iPhone In U.S. In Latest Patent Dispute

    Greg Sterling
    27 Feb 2015 | 8:00 am
    Patent litigation is heating up again. Earlier this week, Apple was hit by a half-billion dollar jury verdict over iTunes. Now, Swedish wireless networks company Ericsson is trying to block the iPhone from being imported into the U.S. through a complaint filed with the International Trade... Please visit Marketing Land for the full article.
  • Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction

    Amy Gesenhues
    27 Feb 2015 | 6:36 am
    Google outbid companies like Amazon.com for exclusive rights to the top level domain. The post Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Convince and Convert

  • 3 Rules for Better Video Marketing

    Tyler Lessard
    27 Feb 2015 | 5:00 am
    Image via BigStockPhoto.com Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. That’s 38.2 billion videos in 365 days. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic…
  • Why Marketers Need to Rethink Influencer Targeting

    Devon Wijesinghe
    27 Feb 2015 | 4:00 am
    Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved. In fact, social is no longer treated as an exploratory endeavor—it’s a critical component of any marketing program and is expected to drive real value for a…
  • 4 of the Best Blogger Outreach Strategies

    Kristen Matthews
    26 Feb 2015 | 5:00 am
    Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year. Enjoy and be ready to be inspired, because there are…
  • 5 Brands Who Rocked the Social Media Red Carpet During the Oscars

    Jessica Gioglio
    26 Feb 2015 | 4:00 am
    While a reported 34.6 million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. #EverythingIsAwesome at the #Oscars! pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely…
  • Who Wins in the New Partnership of Twitter and Google

    Jay Baer
    25 Feb 2015 | 5:00 am
    Image via BigStockPhoto.com Get all JayToday episodes at http://jaytoday.tv Even when things are going great, you’ve got to remember extinction could be right around the corner. (Watch today’s video to see my stationed in front of an enormous T-rex skeleton. In Montana.) Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. That used to be case until 2011, and then their previous relationship lapsed. So for the last four years or so you cannot find tweets inside Google search results, at least not in real time. But that…
 
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    The Online Community Guide

  • Initiator Inequality

    Richard Millington
    26 Feb 2015 | 9:22 pm
    Participation inequality is a bunk idea. Initiator inequality is not. Most people are happy to follow the crowd and not risk social rejection. Finding the people that are happy to initiate things (events, discussions, new ideas), put themselves up for acceptance/rejection is more difficult. Build a list of people that have put themselves forward to do things within the group. Most of the ideas will be bad, don't worry about that, let them know you always want to hear their ideas. Soon they'll have an idea you can help them implement. 
  • Why Evidence Doesn't Change Someone's Mind

    Richard Millington
    26 Feb 2015 | 10:39 am
    Imagine a friend reads an article which uses scientific references to prove that vaccinations might be linked to autism.  He doesn't have a scientific background to critically examine the evidence, so he adopts the belief and finds others that feel the same. The belief becomes core to their group identity. The more he advocate in favour of this belief, the more heavily he is accepted as a member of the group. He feel united in a common cause. He's in the powerful numerical minority.  Let's call this group the believers.  Now an opposing group…
  • Flood of Traffic

    Richard Millington
    25 Feb 2015 | 1:36 am
    What would you do if your community suddenly received a flood of traffic? My article in The Guardian today. Also follow #fbsprint for the best advice from our SPRINT Europe event today. 
  • Abandoning The Fixed Idea

    Richard Millington
    24 Feb 2015 | 4:58 am
    We need to do more audience research and better audience research.  If we do it right, we'll overcome our fixed idea. 2 years ago we had a client who planned to launch an online community. She conducted interviews with 10 to 15 members. In about half the transcripts, the interviewee wasn't initially blown away by the idea. Gradually, however, she talked them around. Can you spot the problem?  She's not going to have that depth of interaction with every prospective members.  Most are simply going to think it's not a good idea. The community is dead upon…
  • Design An Organisation For A Community, Not A Community For An Organisation

    Richard Millington
    23 Feb 2015 | 6:15 am
    Yammer and Zappos are changing how they work internally. 37 signals did the same a long time ago.  Many other organisations are tinkering with their top-down hierarchical structure in favour of a community-driven approach.  And what does a community generally consist of? Smaller, autonomous, empowered groups. Overlapping groups for communication/relatedness. A single, high-level, source of what's new in the community. Boundaries that people have to cross to be accepted as members. Opportunities for each individual to take on additional effort. Heavy emphasis on casual, social,…
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    Daily Blog Tips

  • How to Create Ridiculously Good Content – Interview with Ann Handley

    Guest Author
    24 Feb 2015 | 7:33 am
    Ann Handley is a best-selling author, keynote speaker and the world’s first Chief Content Officer. Named the most influential woman in Social Media by Forbes, she is a monthly columnist for Entrepreneur magazine and a member of the LinkedIn Influencer program. While researching the Top 25 Social Media Marketing Books to Read in 2015 I came across Ann’s latest book, Everybody Writes, a Wall Street Journal bestseller, which obviously made the cut. Everybody Writes is your go-to guide to creating ridiculously good content. Ann was kind enough to chat with me about how we are all writers and…
  • 4 Game-Changing Lessons from Losing My Guest Blogging Virginity

    Guest Author
    16 Feb 2015 | 3:03 am
    A couple of years ago I started my blog. I didn’t know much about blogging and traffic at first. I started reading popular blogs like Copyblogger, Dailyblogtips and Problogger. I was amazed at how other bloggers were getting avalanches of traffic and shooting up their subscriber counts by the motherload. And from everything I’d read, guest posting seemed to be the right way to go. Motivated by the challenge of guest posting, I submitted a few pitches and wrote a few posts, but guess what? Nothing happened. My pitches weren’t responded too and my posts were rejected. I felt…
  • 3 Examples of How you Can Use Video to Standout (And How To Shoot Yours)

    Mark Zeni
    10 Feb 2015 | 3:14 am
    If you are only focusing on the written aspect of your website, well, you might be missing on a big opportunity. Why? Because you are neglecting video, and video is huge online. Just to give you an idea, the New York Times has around 30 million unique visitors monthly, and YouTube has 1 billion monthly unique visitors. Identify how to leverage and integrate video content for a website is not always easy, though. Below you’ll find 3 examples that might give you some inspiration. 1. Driving with John Chow You probably heard about John Chow, right? He blogs about making money online, and…
  • 4 Ways to Host Your Website for Free

    Mark Zeni
    4 Feb 2015 | 8:08 am
    If you are just getting started online, or if you are testing a new project, you might not want to spend money with web hosting right away. Fortunately there are some ways you can host a website free of charge. Below you will find four of them: 1. FreeHostingNoAds.net There are many web hosting companies around that offer free hosting, but in exchange plaster your website with their own ads. This one is different because they don’t put forced ads on your website. Not even text links. 2. WordPress.com WordPress.com is and free and hosted version of the WordPress software (which can be…
  • 7 Time-Saving Tips For The WordPress Bloggers

    Guest Author
    3 Feb 2015 | 3:06 am
    Are you so busy in these days? It has to be if you’re blogging part time. Job, family, friends, leisure, oh gosh! How can you blog in such short time? The answer is relatively “YES”. Blogging is not the matter of time; it is moreover tactical, skillful. 2-3 hours a day will be enough for you as a part time blogger. The only privilege, you need, is the ultimate use of possibilities. WordPress is the most popular blogging software, even our favorite. But it is a matter of great sorrow, most of the wordpress users don’t know or use the secret speeding features. That makes…
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    Poetslife

  • Social Media as a Force Multiplier

    Bruce Curley
    9 Feb 2015 | 8:20 am
    Social Media as a Force Multiplier ISIS has proven very adept at using social media tools to win power, influence, recruits and strategic advantage over their opponents. So far, they've mostly portrayed their strategic, battle field, psychological and opponent success after they have achieved it. Here, I will examine how they could, and likely will, use social media as a significant force multiplier if they coordinate their assault with their social media skills to cause panic, chaos, death and destruction in the United States. Basically, after much research, I believe ISIS…
  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
 
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    Nate Ritter

  • You Have to Spend Money to Make Money, the Saying Goes

    Nate Ritter
    31 Jan 2015 | 3:23 pm
    It’s true: you can build a business and even market that business for free. You might even find a small amount of success. If you want to find real success, though, and earn a real living you’re going to have to spend some money. Moreover, it is better to spend money now to find success later than to try to scrape money together later when you’re trying to avoid failure. This is true of any industry and business type. Just ask the musicians who have to buy instruments to play and equipment on which to record their songs. Ask the retail shop that had to lease sales space and pay for the…
  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
  • The Importance and Prevalence of Databases in Modern Computing

    Nate Ritter
    9 Dec 2014 | 12:18 pm
    You might not realize this but databases are pretty much at the root of everything in Information Technology. If you use any type of computer, you access and create databases on a daily basis. For example, the contact list on your smartphone is a database; so is your “Friends” list in Facebook, your wish list at Amazon – along with the record of your previous orders, the activity page for your Fitbit, and the radio stations you create on Pandora. Databases are everywhere, and database management systems control how that data is used and accessed. Types of Database Management Systems…
  • $$Billion Idea: JSON-consumable Chart Creator

    Nate Ritter
    2 Dec 2014 | 8:55 pm
    Here’s a free idea for you. I’d love the credit if you build it, and if nobody does, maybe I will some day because this is just awesome (read: annoying that it doesn’t already exist). Scenario: I have a JSON API I want to build an infographic off, or some charts and graphs that change dynamically. The problem: All services I’ve seen up to this point that create charts and graphs from JSON data need to be formatted in their own vendor-specific way. The solution: Create a service (looking at you Chartio, et al), which consumes absolutely any JSON endpoint on the web…
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    Louis Gray

  • YouTube Kids: Smart, Mobile First, and Child Sized.

    23 Feb 2015 | 3:45 pm
    In December, I wrote about viewing technology through the eyes of a child. As much as I think of myself as an early adopter and 'with it' net citizen, I'm equally amused and amazed at the activities my own kids rapidly learn and partake in when it comes to technology and the Web, how things and concepts once considered the future are commonplace. And their eyes, unvarnished by the way things have always been, highlight shortcomings in our software and websites that historically have been designed for fully literate adults on the desktop.I've been particularly excited to watch (and trial)…
  • Adult Problems Stink. I Blame Drew's Cancer. #BlameDrewsCancer

    12 Jan 2015 | 11:30 am
    I quickly glossed over it during my first post of the year, when I said "Adult problems can be a real pain," but I'd be skirting around some big issues if I didn't go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain, hoping to rally others to their cause. But as I get older, and, as a result, my friends do too, struggles with health, family, work or finance are hardly isolated - making it somewhat selfish to choose one cause against another. And that sucks.Nearly five years ago, +Drew Olanoff, one of the best…
  • 10 New Year's Resolutions (for you) for the Year 2015

    1 Jan 2015 | 7:30 pm
    A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months.In years past I've put forth fun predictions for the world in tech. And trust me, I have some predictions, but I'll hold those close to the vest. Working at Google makes predicting the future like cheating. And I won't bore you with a list of my own resolutions for…
  • A Successful 100k Steps Leads to a Sore, Yet Happy, Christmas

    25 Dec 2014 | 9:30 pm
    Monday's personal record setting Fitbit dashboardLast week, I introduced a crazy and audacious goal, of knocking out 100,000 steps (as measured by Fitbit), in the name of personal achievement and to raise money for Camp Taylor, a summer camp for children with heart disease, in honor of colleague Ken Norton's son, Riley. And I'm beyond happy to say our adventure was a success.As chronicled on all the social channels (Twitter, Facebook and Google+ for starters), +Stephen Mack and I passed the 100,000 mark shortly before 10 pm Monday night, after 16 hours of pavement pounding fun…
  • Taking the 100k Steps Fitbit Challenge and Raising Money for Charity

    18 Dec 2014 | 12:45 pm
    On Monday, I have a crazy plan to set a new personal record for Fitbit steps. The goal? 100,000 steps in a single day, blowing away my previous personal best by more than 50 percent, and coming close to fifty miles walked - while also helping raise money for Camp Taylor, a free summer camp for children with heart disease, in memory of Riley Norton, the son of my friend and colleague Ken Norton.Ever since getting my Fitbit and being hooked on challenging myself to walk further and compete with friends, I've seen the allure of reaching new marks. I had my first 50,000+ step day in December of…
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    ConverStations: Small Business Improvements

  • Does Your Small Business Need a Mobile App?

    Mike Sansone
    27 Feb 2015 | 10:33 am
    Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. A number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. It is important to understand that an effective mobile strategy requires having more than a mobile-friendly website. These days a number of small businesses, ranging from the beauty spa to a corner coffee shop are investing in building their…
  • Seven Social Media Tools that Help Save Time and Increase Effectiveness

    Mike Sansone
    27 Feb 2015 | 3:33 am
    Written by Jessica Davis Today, social media is not optional, but a necessary practice for businesses. With the ever-increasing demands of growing a business, especially startups, it can get rather difficult to manage the different social media platforms that may be a part of your marketing efforts. Not utilizing these platforms would mean a lost opportunity for business growth. However, another genuine concern for businesses is how they can use social media platforms effectively. The answer lies in utilizing social media tools that can help businesses save time and increase their…
  • Always Room for One More Good One

    Mike Sansone
    26 Feb 2015 | 5:53 am
    There is always room for one more good one. If you look at the movies or bookshelves, there’s even room for some bad ones. But what about you? Is there room for you? For your work? How does one know they are good enough to be one of the good ones? If there is always room for one more good one – how do you become one of the good ones? By doing. By continuing to do. That’s how you get good. That’s how others find out you are good. I’ve said this before:  Fans are Fanatics. Searchers Find. Shoppers Discover. Trekkies Trek Ask the sports fans … the crafting…
  • Thinking of Redesigning Your Website?

    Mike Sansone
    25 Feb 2015 | 8:09 am
    Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it’s high time that you start thinking seriously about redesigning your website. Why the urgency? Your competitors have probably already done it, and not updating your site to accommodate new technology — particularly mobile technology — can cost you new customers. Your Site Must Be Compatible With Mobile Devices If your website can’t be easily viewed on a tablet, you’re in trouble. While mobile marketing has been heavily focused on B2C, smart…
  • Developing Good Habits for Your Telecommute

    Mike Sansone
    24 Feb 2015 | 2:26 am
    Developing good habits, best practices, and solid routes and routines is important for any commute. Developing good habits for your telecommute is even more important, especially considering the potential for bad habits and competition for your attention. The popularity for distance and remote workers, along with the work-at-home winter many are having across the country, telecommuting has been thrust upon us. On the TDS Connect Business Blog, a recent article covers the 7 Habits for Highly Effective and Successful Telecommuters. 7 Highly Successful and Effective Telecommuting Habits from…
 
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    Social Media Today RSS

  • Your Tech Startup Doesn't Need to Be in Silicon Valley

    JeremiahOwyang
    27 Feb 2015 | 5:28 am
    Your Tech Startup Doesn't Need to Be in Silicon ValleyFebruary 27, 2015I’ve seen many successful startups emerge and flourish outside of Silicon Valley, like Hootsuite, Jive, Bazaarvoice, Omniture, Spredfast, Sprinklr, BuddyMedia, BlaBlaCar, Freelancer, and a plethora of Chinese tech companies that are worth billions and billions, so I guess that rules out any suggestion that all startups must be in Silicon Valley.
  • 20 Sites to Get Free Stock Images for Commercial Use

    massarogi
    27 Feb 2015 | 4:39 am
    20 Sites to Get Free Stock Images for Commercial UseFebruary 27, 2015Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We've done the dirty work for you and compiled this resource of 20 different sites so you can get free stock images that fall under the Creative Commons Zero license or similar.
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    27 Feb 2015 | 4:31 am
    Joining the Customer Journey Using Online CommunitiesFebruary 27, 2015Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
  • Inbound 101: 3 Major Inbound Components

    CSoojian
    27 Feb 2015 | 3:24 am
    Inbound 101: 3 Major Inbound ComponentsFebruary 27, 2015Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
  • Be a Pinterest Pro

    thekissagency
    27 Feb 2015 | 3:22 am
    Be a Pinterest ProFebruary 27, 2015Pinterest isn’t all fantasy holiday boards and dream wedding inspiration. Right now, hundreds of thousands of businesses are leveraging the power of Pinterest to drive traffic to their websites and increase sales.
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    New Marketing and Interactive

  • Upromise Credit Card

    dean@deanwhitney.com (Dean Whitney)
    6 Feb 2015 | 12:07 pm
    Full Version   15 Second Pre-Roll (After Feb 19)   Full Video – Version 2     15 Second Video Voice Over Options   Alternate Option – Ends with “That’s... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 5:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 9:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 6:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • What Everyone Ought to Know About Limits

    Anna Farmery
    26 Feb 2015 | 6:50 am
    You get a deadline of 2 weeks so when do you start doing it? If you are like me, a couple of days before the deadline! Constraints are necessary. Constraints are good BUT only if they are the right constraints. When asked to do something I like to mull, I like to fester and make notes…I am working on the request but I need thinking time. The deadline is the sign that thinking time is over for now…..start putting your thoughts into action. So what are good and bad constraints? Good constraints make you think and act. Bad constraints offer the user excuses.Click To Tweet Think about…
  • Why Social Hustling is NOT Social Marketing

    Anna Farmery
    24 Feb 2015 | 5:43 am
    Maybe I stand alone. Maybe I am just hard to please. Maybe I am just not getting “it”. But asking for a like, asking for a share…. ..giving endless competitions to retweet is NOT social marketing; it is social brand prostitutionClick To Tweet Harsh? Too harsh to say this is not marketing but fake marketing for social quantity hunters? Social marketing isn’t demanding payback; it is YOU paying back your customersClick To Tweet And that is not new. Marketing has always been about giving people a reason to look, to listen, to check you out. Demanding, asking or…
  • The Simple Question To Improve Your Sales

    Anna Farmery
    23 Feb 2015 | 10:29 am
    …before building their business. It is a question that successful entrepreneurs can answer in relation to their market and it is simply… “Why doesn’t it work?” The answer is why the market needs YOU. Too often we worry we need customers but customers only come if they need usClick To Tweet If it works brilliantly (rare!) then there is no need for you. So what is it that doesn’t work like it should, what is it that needs you to enter and solve? It may be the service side. It may be the product side. It may be the cause. It may be the simplicity. It may be…
  • Creative Spark to Customer Happiness Revealed

    Anna Farmery
    19 Feb 2015 | 4:39 am
    Happiness breeds creativity. Unhappiness creates need. Too often theses two emotions are felt by the wrong people in the business chain. Consumers are happy at finding new ways NOT to buy from you. Businesses are unhappy and need to fill the cashflow deficit, leading to unwise short term decisions. That is the wrong way round! Our role as business leaders is to spark that happiness inside the business to fulfil that need outside the business. It is winter in the UK and the rainy days, dark nights and cold weather can dampen even the most optimistic of entrepreneurs. However it is our role to…
  • 522 – What is the Experience Economy?

    Anna Farmery
    18 Feb 2015 | 6:15 am
    Heard about the experience economy yet don’t really know what it is or how to incorporate into your business? No worries, today I am talking to Joe Pine who has been on the show before talking about Infinite Possibility one of my all time favourite books to get you thinking about how the world of customer experience is changing, and how to create customer value through experience marketing. I wanted to speak to Joe because his company now runs a course leading to certification in the Experience Economy and as I can’t attend from the UK, I wanted to gain insight into how we need…
 
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    NTEN

  • #15NTC Demo Stage: The Line-Up and the Prizes

    Amy
    26 Feb 2015 | 10:52 am
    Photo Credit: Broken Banjo PhotographyLast year, we tried something new at the Nonprofit Technology Conference (NTC): A Demo Stage. This year, the Demo Stage is back, and with a completely sold out schedule of presentations. Plus, of course, lots of amazing prizes! Be sure to review the schedule and stop by to learn more from some of the NTC sponsors and be eligible for great giveaways.15NTC Demo Stage ScheduleWednesday, March 312:00pm-12:30pm: Making Technology Work at Nonprofits presented by Pantheon12:30pm-1:00pm: What Your Nonprofit Needs to Know About the New .NGO and .ONG Domains…
  • Things We Like (February 2015)

    Steph
    26 Feb 2015 | 9:25 am
    A monthly roundup of our favorite nonprofit tech resources and other goodies. A somber way to start Things We Like, but this article on “How One Stupid Tweet Blew Up Justine Sacco’s Life” seems to really strike home at the crowd-sourceable bullying aspect of the Internet and how it impacts real people. How do we, as nonprofit managers, nptechies, and/or community managers relate to this side of Community Management, recognizing that, “Ignominy is universally acknowledged to be a worse punishment than death?” How do we usher in thoughtfulness, redemption, renewal?Speaking of renewal,…
  • The Impact of the Oregon Nonprofit Technology Readiness Program: Taylor Smith

    James
    25 Feb 2015 | 3:14 pm
    Last year, NTEN launched the first cohort for the new Oregon Nonprofit Tech Readiness (ONTR) program. This six-month program builds on the eight weeks of curriculum for the Nonprofit Technology Academy and extends with an additional four months of support for each organization’s chosen technology project. As we open up applications for the next cohort starting in April, you may find yourself asking questions like, “Who participates in this program?" and, "What did it mean for them?” We want to introduce you to Taylor Smith, Technical Services Manager for the Oregon Food Bank, to share…
  • Attend the 2015 Nonprofit Technology Conference at your desk!

    Joleen Ong
    24 Feb 2015 | 10:05 am
    We're just a week away from kicking off the largest gathering of nonprofit technology professionals at the 2015 Nonprofit Technology Conference in Austin, TX. We wish that everyone could attend in person, but we know that's not always possible. Luckily, you can still catch a good number of sessions remotely by registering for the 2015 Online Nonprofit Technology Conference (15ONTC), which will give you access to the plenary sessions and 28 select breakout sessions on demand. We've received a lot of questions and interest about the 15ONTC. Below is a quick rundown of how it's…
  • Learning from Example: Innovative methods to engage your online community

    Steph
    23 Feb 2015 | 6:16 pm
    Sophia Guevara Social Media Fellow Emerging Practitioners in Philanthropy What do clean water and foundation libraries have in common? Online community management, for one thing. Learning from my fellowship at EPIP and other organizations’ experiences, I have discovered three important lessons about engaging an online community.
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    PsyBlog

  • Neurogenesis: How To Grow New Brain Cells

    Jeremy Dean
    27 Feb 2015 | 6:52 am
    Adults can still grow new brain cells -- neurogenesis -- but what are they for? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Can Having Sex Make You Smarter? How New Ideas Change Your Brain Cells The Lasting Impact of Early Life Stress on the Brain How the Brain Stores Memories How Long-Term Stress Causes Serious Mental Disorders
  • Vitamin D Benefits Common Mental Illnesses By Regulating Serotonin

    Jeremy Dean
    26 Feb 2015 | 6:07 am
    Study reveals how vitamin D benefits mental disorders, as do omega-3 fatty acids. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Autism: Vital Link Found Between Vitamin D and Serotonin Production This Vitamin Stops People Feeling SAD and Promotes Good Mental Health Cooking Fish This Way Protects Brain From Gray Matter Loss With Age 9 Nutrients Which Should Be In Your Diet for Good Mental Health The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems
  • Two Personality Traits Which Predict Long Life

    Jeremy Dean
    25 Feb 2015 | 5:56 am
    Why friends are better at predicting how long you'll live from personality traits. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Cynical Personality Traits Affect Dementia Risk Comedians Have Psychotic Personality Traits Mental Health Problems Can Shorten Life More Than Heavy Smoking Here’s Why Believing People Can Change Is So Important in Life This Social Media Behaviour Points To Personality Issues
  • Deal With Stress In Advance But Avoid Two Common Responses

    Jeremy Dean
    24 Feb 2015 | 6:48 am
    Deal with stress ahead of time but avoid two techniques that will put you in a worse mood. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Best 3 Ways to Deal With Failure (Plus 5 Painful Ones To Avoid) How to Deal With Stress and Anxiety: 10 Proven Psychological Techniques How To Set Better Goals: Avoid Four Common Mistakes Childhood Poverty and Stress Harms Adult Brain Function Empathy: Women Better Under Stress But Men Worse
  • How To Sleep Better: Ancient Technique Beats Modern Therapy

    Jeremy Dean
    23 Feb 2015 | 6:24 am
    Learning how to sleep better can improve quality of life, depression and fatigue. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: This Group Depression Treatment is as Effective as Individual Therapy You Might Be Surprised How Much 3 Hours of Therapy Can Help Prevent Teen Mental Health Issues The Creative Therapy Which Reduces Depression in Young and Old Alike Why the Sleep-Deprived Crave Junk Food and Buy Higher Calorie Foods How Just One Night’s Poor Sleep Can Hurt a…
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    Regular Geek

  • Geek Reading February 27, 2015

    Robert Diana
    27 Feb 2015 | 5:30 am
    Mozilla leads us off with a nice post on the net neutrality vote. While the vote was considered positive, it will be interesting to see how companies find loopholes for their own purposes. Microsoft talks about the new rendering engine that will be used for both IE and the new Project Spartan. Stress, anxiety and depression have been very popular topics in the IT industry. Geeky Boy gives us a post about some of that anxiety never really leaves us. The key there is to recognize what is going on and take steps to feel better and be healthy. As always, enjoy today’s items, and please…
  • Geek Reading February 26, 2015

    Robert Diana
    26 Feb 2015 | 5:30 am
    Google makes another big move, this time announcing Google Flights. It isn’t a huge deal yet, but this definitely feels like it could be much bigger. Google also announce Google Play for Work, in a pitch at Android for businesses. Lastly, on Building Real Software they talk about how DevOps is not about speed it is about efficiency and minimizing risk. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Get away with Google Flights | Official Google Blog Bringing apps to the workplace with Google Play for Work | Android Developers Blog…
  • Geek Reading February 25, 2015

    Robert Diana
    25 Feb 2015 | 5:30 am
    Google makes a big move for Google Wallet, getting carrier buy-in. This puts Wallet in a very good position moving forward. On hueniverse, we have an excellent set of notes on managing remote teams. Anyone who has ever done that will completely understand, and those that haven’t might get a good understanding of what is in store. Tyler Geonetta gives us a comparison of the cost of living and salary for a group of leading startup cities. There are some good charts that you need to look at. As always, enjoy today’s items, and please participate in the discussions on these sites. Top…
  • Geek Reading February 24, 2015

    Robert Diana
    24 Feb 2015 | 5:30 am
    Today we start with a story from WIRED about the NSA firmware hacking. I have tried to avoid the hysteria and WIRED has a nicely detailed post. DaedTech, whose posts are normally development related, has a great post on the “retreat of the introvert”. I am sure that most of us will relate to this. Also, take a look at the advanced section below. Three great posts today, one about optimizing A*, another regarding log structured merge trees and a third about finding the maximum result of a multiplication using 5 digits. As always, enjoy today’s items, and please participate in the…
  • Geek Reading February 23, 2015

    Robert Diana
    23 Feb 2015 | 5:30 am
    We start the week with some awesomeness from XKCD’s What If series, this one about snow removal. I figured that we have all had dreams of faster ways to get rid of the snow. Sam Altman gives us some excellent startup advice. Lastly, Think Faster tells us why rockstar developers don’t ask for help, or more specifically they try to figure things out first before asking. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Snow Removal | XKCD What If Startup advice, briefly | Sam Altman Career and Process Learn from failure, find…
 
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    Community Building

  • Don’t frustrate new members of your online community

    Martin Reed
    26 Feb 2015 | 6:32 pm
    Getting people to join and contribute to your online community can be hard work. There are many barriers to overcome. When someone does decide to join, you want to capitalize on the momentum and make sure they can get involved as soon as possible. New members of The Bump are greeted with a surprise after joining (click to enlarge): “You need to have been a member of The Bump for a couple of days before you can start to contribute.” Some new members will wait the required ‘couple of days’. Some won’t. One certainty, though: All new members will feel frustrated.
  • The problem with halls of shame

    Martin Reed
    25 Sep 2014 | 1:00 pm
    The best way to deal with troublemakers in your online community is quietly (and quickly). There is no ‘one size fits all’ way of dealing with abusive members. You may want to privately discuss any issues you’re having with individual members on a one-to-one basis behind the scenes. You may decide to delete content or ban members. That’s your prerogative as a community manager (or moderator). It’s important not to end up spending too much time on this issue, though. It’s even more important that you don’t draw attention to the kind of behavior…
  • Your new community member’s true motivation

    Martin Reed
    18 Aug 2014 | 4:32 pm
    If you think every new member joins your community with the aim of actively participating and adding value, you’re wrong. Most new members join purely for selfish reasons. They want to solve a problem. That’s why you see so many new members ask a question very early on. They aren’t interested in becoming a true member of the community (yet). They’re in it for themselves. The challenge for community managers is turning this individualism into something that will end up benefitting the entire community. You do this by encouraging ever-increasing participation. Over time,…
  • Avoiding groupthink in online communities

    Martin Reed
    10 Jul 2014 | 1:44 pm
    An unavoidable cliché: variety is the spice of life. Something to be aware of as a community manager, though. Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are. What you do influences the culture of your community. Make sure you’re not creating the same type of content over and over again. More importantly, make sure you’re not rewarding the same type of behavior over and over again. If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the…
  • Can you be trusted, community manager?

    Martin Reed
    22 Jun 2014 | 5:35 am
    If not, quit now. To be an effective community manager, trust is absolutely vital. Your employer places their trust in you. Your members place their trust in you. You need to be able to follow through on your promises. You need to always under-promise and over-deliver. You need to be able to keep secrets (plenty will be shared in a thriving community). You need to respect privacy and you need to respect the community guidelines you’re responsible for enforcing. What does distrust breed?… …Nothing you want in your online community, that’s what.
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    Social News Watch

  • 69% of Catchy Blog Titles Utilize Sexual Innuendo

    JD Rucker
    10 Feb 2015 | 4:59 am
    Okay, so we totally made that statistic up… and that’s the point. There are three components to building a successful blog: title, images, and social reach. Content is only important in keeping a site successful over time and building up a loyal readership, but the best content in the world will not be seen by anyone if it’s not exposed to enough people. That’s not doubletalk. It’s an unfortunate fact. With all of the competition out there for blogs, trying to find success goes well beyond great content. In this post, we obviously used a dirty trick. We…
  • 5 Social Media Lessons Lutz Bachmann Learned this Week

    JD Rucker
    21 Jan 2015 | 4:02 pm
    Over the years, we’ve seen dozens, perhaps hundreds of prominent examples of social media posts from the past coming back to haunt someone. It’s bad when it’s someone else who posted an image that got someone fired or otherwise personally damaged. It’s worse when the individual posts something stupid on their own. A very easy example to latch onto is the story of Lutz Bachmann, former leader of Germany’s Pegida protest movement. They have been mostly considered a fringe hate group until the terror incidents in Paris fueled their anti-Muslim protests and made…
  • The Social Reason that Transparent Pricing Works

    JD Rucker
    25 Nov 2014 | 4:36 pm
    If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense. Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t…
  • Big Data Needs a Great Interpreter to be Effective

    JD Rucker
    18 Nov 2014 | 10:29 am
    I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective. This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years…
  • The Real Reason that Facebook is Changing to Non-Promotional Business Posts

    JD Rucker
    18 Nov 2014 | 10:05 am
    The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move. In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their…
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    Solar News DannyBrown

  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
  • Solar Energy Tips Everyone Needs To Know

    20 Feb 2015 | 3:21 am
    Solar energy can seem quite complicated if you are not familiar with the technology and products used. You just need the right information so you can take the opportunity by the horns. Read this article to learn of the many benefits that solar energy can provide homes and businesses. You need to understand how you can save energy after get it done by the solar power system you use. The battery power is stored until ready for use. Additionally, you can sell excess power to the utility to save even more. Effective solar panels are able to move. If the panels are stationary, you should choose a…
  • Solar Energy Tips You Can Start Trying Today

    18 Feb 2015 | 10:52 am
    Are you familiar with solar energy? Is there anything else you want to know about solar energy? If this is the case, you should learn everything you can and have a good plan for moving forward. Read on to discover how to take advantage of solar energy market. The number of solar panels to purchase, and its effectiveness has everything to do with the amount of energy your panels produce. You must do the math to figure out how many panels will be needed. It’s a good idea to get some very good signs for many poor. While maintaining solar panels, which should continue to work well.
  • Solar Energy Advice That Can Work For You

    9 Feb 2015 | 8:12 pm
    Solar power is becoming very popular. Anyone who owns a building can benefit from this energy source. If you aren’t sure how it works or what benefits await you, read on! In this article, we will discuss the latest and greatest in solar energy. Start small if you are just starting out with solar energy. Choose a few lights to put in your front yard until you realize the benefits of solar energy. You can find these in almost any type of home improvement store. Installing these isn’t terribly difficult, you just place them where you want them. Find solar panels that maximize energy…
 
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    connect.icrossing.co.uk

  • How to Make Pancakes…and other seasonal searches

    Tiffanni Garner
    17 Feb 2015 | 8:26 am
    What is search seasonality? Today is Pancake Day. It is the day many of us will bring up Google and type in our traditional annual search -“how to make pancakes”. Amazingly, last year, ‘how to make pancakes’ was the most searched for how to term on Google and of course almost every search was on or around Pancake Day. Almost every website, across all industries will have peak seasons or set periods when search demand for their products or services boost in popularity. When do you think the search demand in the UK is highest for the query “self assessment”? – January when HMRC…
  • The triumphant return of real-time search

    James Allen
    6 Feb 2015 | 2:25 am
    On February 5th, Bloomberg Business posted an article stating that Google has managed to secure a deal with social giant Twitter in order to procure its lucrative real time tweet-feed. This is one of the biggest things to happen in SEO throughout the 2014 / early-2015 period. So how do we know this is BIG News? Simply put, because it was huge news last time Google and Twitter combined forces to produce “real-time search“. Real time search was introduced on December 7th 2009 and lasted until July 2nd 2011. Real-time search included a ‘box’ containing slightly extruded…
  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
  • How chillies are helping to transform women’s rights in Swaziland

    oliver.hughes
    15 Jan 2015 | 7:02 am
    Claudia and Joe are a couple of young entrepreneurs who started Black Mamba Chilli, a chilli sauce making company in Swaziland.  But what makes them stand out from the crowd is the fact that in a country where women are still treated as second class citizens, with very limited rights, all of their chilli plant growers are women.  These women grow the chilli plants from seedlings, provided by Black Mamba, but are able to sell their produce on the open market as well as back to Black Mamba for their chilli sauces. What starts as a seedling goes on to give these women their own money,…
  • A look back: Paid social media trends in 2014

    Patrick Hoy
    14 Jan 2015 | 2:21 am
    First posted on our US blog Great Finds on 13th Jan by Patrick Hoy, Media Analyst, Digital Media. Last year paid social grew well beyond its previous boundaries. Existing players expanded their reach beyond current offerings, and perhaps more excitingly, some social platforms that hadn’t previously offered paid options opened up to advertising. As paid social media gained in popularity and momentum in 2014, five prominent trends stood out. 1. A focus on direct response In early 2014, the innovation pipeline for both Facebook and Twitter focused heavily on attracting more direct response…
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    C R U C E S

  • Why the Apple car makes sense

    Michael Myers
    25 Feb 2015 | 4:50 am
    There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a ...
  • Taco Bell’s Twitter miss

    Michael Myers
    24 Feb 2015 | 1:20 pm
    I tweeted the message below after downloading the new Taco Bell app. For those of you that don’t know, Taco Bell 0wns Twitter. They’ve created some of the best brand moments and I agree with HuffPo that whoever runs their account, deserves a raise. As you can tell from my Tweet, I was surprised that they didn’t ...
  • Foursquare eyecandy

    Michael Myers
    17 Feb 2015 | 5:33 am
    This post serves no purpose. I miss the old 4sq and found this beautiful example of flat 4sq design while researching for a post I did this past Saturday. That is all . . .
  • Good social should be like Dave Grohl

    Michael Myers
    16 Feb 2015 | 5:41 am
    For those if you who’ve been living under a very large rock and don’t know who Dave Grohl is, he was the drummer of this little band called Nirvana and is now the lead singer/guitarist of the Foo Fighters. The Foos are arguably the biggest rock band in the world. One of the reasons people ...
  • Why Foursquare failed to reach escape velocity

    Michael Myers
    14 Feb 2015 | 4:12 pm
    @simonowens posted a thoughtful piece on LinkedIn entitled Why Foursquare failed to reach escape velocity. I of course, have my perspective on why Foursquare has split/pivoted. (I tried to add my comment but LinkedIn wouldn’t allow me to comment. Probably too long.) Below is my comment. Simon – This is a pretty good post and have ...
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    Twilight Fairy

  • Hair today, what tomorrow!

    Twilight Fairy
    20 Feb 2015 | 10:22 am
    Since the beginning of time immemorial, I’ve had rather long hair (almost knee length or at least butt length for most of my life). Last year on women’s day I chopped my tresses in a bid to do something different, and went in for “shoulder length hair”. I know that counts as “long” for many but for me it was *rather* short going by what I had almost all the time. My biggest problem has always been how to keep my hair free from entangling and avoiding heartbreak (also known as hairfall that results from the aforementioned entangling). My hair is naturally wavy, and it tends to go…
  • Queen’s Luncheon

    Twilight Fairy
    3 Feb 2015 | 1:11 am
    Although I was making the meal & enjoying the luncheon in the aforementioned subject, I wasn’t the queen in question here. It was mostly the British monarch. During my London & Scotland trip, I enjoyed Fish & Chips at various places. One of these places had served the chips or as we call them – potato wedges – with a very tasty minty mushy peas dip that I always wanted to try back home. I had also saved some Lemon Curd from Fortnum & Mason and decided to make the day a tad British my including these flavours in my meal for the day. So here come the scrumptious details. Appetiser: Quick…
  • Had a Kneecap dislocation & now need MPFL surgery

    Twilight Fairy
    23 Jan 2015 | 11:51 pm
    It’s been a while since I’ve seriously blogged any personal stuff here or even blogged at all, for that matter. I’d been planning to get back to blogging since quite a while now (does anyone even read these blog updates anymore?) … but twitter always stood in the way of expressing myself in long form. Or even reading long form for that matter. I digress. To cut a long story short, I’ve had a kneecap dislocation (patellar dislocation) & it turns out that one of my ligaments (MPFL) is now torn to such an extent that it needs reconstruction through an invasive surgery The post op…
  • Making merry

    Twilight Fairy
    15 Jun 2014 | 11:43 am
    Ever since I arrived in London on 2nd June, we got busy with the tour around various departments at Kingston university campus. But it wasn’t just all work and no play. In fact right on the day we reached, after freshening up, we went to see the Graduate fashion week at Central London. On this particular day, the show was put up by the students of the Fashion department at Kingston university. We reached the venue in Central London and the place was swarming with fashionistas of all shapes, sizes and genders. For me the latest fashions were already there to observe in the crowd itself. Once…
  • Education expedition

    Twilight Fairy
    11 Jun 2014 | 7:09 am
    I arrived in London on the 2nd June. We were quickly whisked away to Antoinette Hotel right next to Kingston University. Kingston is a quaint little place with cosy little houses. Lots of roses growing in everyone’s yard. The weather was perfect unlike the many predictions of rains. In fact it seems we got along a little sunshine here because it was after quite a gap that the rains had stopped. After freshening up, we went to see the Graduate fashion week at Central london. On this particular day, the show was put up by the students of the Fashion department at Kingston university. (More on…
 
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    Ben Werdmüller

  • 6 honest reflections on being an early-stage startup founder

    22 Feb 2015 | 12:20 pm
    I previously co-founded Elgg and served as CTO at latakoo, but Known is the first time I've been a CEO. Candid reflections have always been important to me to learn from; maybe someone will find these useful, too. If not, then, well, my first point applies:Writing is an important way to organize your thoughts.In many ways, as a founder, your job is to be the company storyteller, the company cheerleader, and the person who will fix the sink if the plumbing breaks. There are so many strands that I've found writing - and in particular, blogging - to be a great way to order them into a…
  • W3C announces 1 in 20 sentences on the web will be advertising

    12 Feb 2015 | 7:30 pm
    This week, Twitter CEO Dick Costolo told the New York Times how he plans to continue to monetize his service:Twitter’s core business of selling ads that are inserted into the flow of tweets that every user sees has plenty of room to grow, he said. The social network’s ideal model is for ads to make up about one in 20 tweets that the average user sees - the same level that Facebook strives for. "We're well below that now," he said.The web, which has long been in competition with Facebook and Twitter, is racing to catch up. Analysts haven't been kind; last month, an editorial in…
  • For artists, if the Internet is not the answer, what is?

    10 Feb 2015 | 10:52 am
    Andrew Keen's new book The Internet is not the Answer takes a contrarian view to the digital revolution:Instead, it has handed extraordinary power and wealth to a tiny handful of people, while simultaneously, for the rest of us, compounding and often aggravating existing inequalities – cultural, social and economic – whenever and wherever it has found them. Individually, it may work wonders for us. Collectively, it’s doing us no good at all. “It was supposed to be win-win,” Keen declares. “The network’s users were supposed to be its beneficiaries. But…
  • To do better work, and lead better lives, we should all disconnect more.

    7 Feb 2015 | 2:38 pm
    I enjoyed this episode of the New Tech City podcast about the case for boredom:It's a part of their Bored and Brilliant project, which attempts to encourage us to spend more time stewing in our own mental juices. The argument is that we spend too much of our time using our brain to attend to structured tasks, including checking social media and responding to notifications, and not enough time daydreaming.It rings true for me, but I'd go further.We live in a very goal-orientated society. Everything seems to be about setting goals and realizing them. There are so many resources, and so…
  • Social networks are bad at news. Can we make something better?

    31 Jan 2015 | 7:05 pm
    Andrew Sullivan, the veteran political blogger, is quitting. As Ezra Klein at Vox noted:The blogosphere lives. But Sullivan's decision to hang up his keyboard is nevertheless a marker. Sullivan was the closest we had to someone trying to run a blog with real scale. He was trying to make his blog — and its sizable audience — into a business. But blogging, for better or worse, is proving resistant to scale. And I think there are two reasons why.Meanwhile, Emily Bell, the Director of the Tow Center for Digital Journalism, dedicated her Hugh Cudlipp lecture on journalism to the power…
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    Social Networking for Newbies

  • Asking for LinkedIn recommendations

    admin
    23 Feb 2015 | 9:34 am
    LinkedIn is always changing it’s layout – it reminds me of shopping at Costco – and as a result, you’ll probably struggle to find the location of some of the features you’re looking for. In my opinion, LinkedIn has made it very difficult to find the link that allows you to ask people to recommend you. I guess all their efforts are on highlighting the Endorsements feature and hiding the Recommendations. Below is a short video that shows you how to find the Recommendations link to ask your connections to recommend you.
  • How to edit your LinkedIn Profile’s Headline

    admin
    4 Dec 2014 | 5:06 pm
    Your LinkedIn profile’s headline is a key element in your LinkedIn profile. Most people have a “functional headline” – one that states their title i.e. Realtor, General Manager of XYZ company, etc. I recommend that your headline either create some curiosity/interest in what you do and/or offer a compelling benefit to your target audience. Please watch the video below on how to change the headline.
  • How to be strategic with your LinkedIn updates

    admin
    15 Nov 2014 | 2:29 pm
    There are three critical success factors on LinkedIn: 1- Your profile 2- Your network 3- Your strategic activities Nowadays your activities on LinkedIn can pretty much be boiled down to publishing status updates and participation in groups. In this video I talk about the purpose, frequency and content of effective status updates. Enjoy.
  • Anatomy of a great LinkedIn recommendation

    admin
    12 Oct 2014 | 2:12 pm
    I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below. Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than…
  • How to find your tagged LinkedIn connections

    admin
    2 Oct 2014 | 3:05 pm
    If you’ve been following this blog you’ve know that I equate navigating LinkedIn to shopping at Costco! They’re constantly moving things around to get you to spend more time on the site. And this can be VERY frustrating. One of my clients asked about finding his tagged connections. The video below shows you how to do this.
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    Growmap

  • 40 Well-Earning Freelance Writers Teach You How to Cash In Too

    Steph Weber
    26 Feb 2015 | 8:53 am
    When I told people that I was going to become a freelance writer, I got a lot of terms like “hobby” and “side gig” thrown at me from friends and family. No one believed I could actually make a full-time, decent wage working for myself. You might’ve heard the same comments too. So if you have one foot back in the cubicle already, you need to hear this: Those naysayers couldn’t be more wrong. Secrets to Success Newbie writers don’t know where to start. Instead, they struggle to find good-paying gigs in an ever-changing marketplace and work for pennies while doing so. I was in the…
  • 7 Reasons to Start Your Business on a Shoestring

    Kurt Frankenberg
    25 Feb 2015 | 12:34 pm
    I’ve asked Kurt Frankenberg to share details about his new book (free for Amazon Prime members) on how to start a REAL small business on a shoestring so you make money immediately – without incurring any debt or needing start-up money. Why to read these 1,500 words: They ‘ll make ya cool. Oh, and profitable. Fast. What they’re about: Sliding right past the dumb mistakes that first-time… heck, even LONG-time entrepreneurs STILL make… and either makin’ some bacon… or knowing when to move on. Invest six minutes with me and discover how to kick some…
  • How to Make Your Workspace More Efficient and Organized

    Dana Davis
    24 Feb 2015 | 10:00 am
    Whether you spend your workday in an office cubicle or telecommute out of a home office, your workspace should be organized and not resemble a cluttered workstation littered with unorganized files and sticky notes plastered all over the desk. This applies not just to individual work areas, but also to the entire office if you share the space with other staff. A few small renovations are all it takes to make the office more “breathable” for the lack of a better term. Create an L-Shaped Desk If space permits, create a workstation with an L-shaped layout as opposed to just having a single…
  • Color Makes a Lasting Impression in Logo Design [Infographic]

    Dana Davis
    23 Feb 2015 | 12:22 pm
    When it comes to designing a logo, color makes the biggest splash. Although most people can easily recite a list of colors they love along with colors they detest, your logo design needs to go beyond personal preferences. Instead, think of you design from the perspective of your intended audience. Consider how you want potential customers to feel about your company. What is your message? Color does more than make your logo look good, it can also represent ideals through common color associations. An affinity with an ideal is what drives customers to buy products, to identify with a brand, and…
  • How to Reach More of Your Target Market By Repurposing Your Content

    Julie Weishaar
    22 Feb 2015 | 1:42 pm
    Multiple Uses For The Same Content = Repurposing Your Content We all want to get the most “bang for our buck”, right? Well that also holds true for getting the most out of our valuable content. We all know that “content is king” and you are the queen of your content with the authority to delegate that content to various mediums of communication. What Are Some of The Ways To Use The Same Content in Various Mediums of Communication? Write a Blog Post The search engines reward fresh content. Maintaining a blog will assure you of continually having fresh content branded to you! Some…
 
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    Social Media Bird Brain

  • Time For Social Media

    25 Feb 2015 | 12:00 am
    NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a
  • TL:DR or What Is The Perfect Length?

    11 Feb 2015 | 12:00 am
    Ran across this infographic at MakeUseOf.com and thought it was worthy of a short discussion. As you may know, TL:DR stands for "Too Long: Didn't Read". There is a sweetness to brevity, particularly when it comes to social media. As a technical writer, I learned early on that wordiness can be a killer when you're trying to get people to read - and use - a user manual. I won't get into all
  • Two Great Thoughts from NonProfit Tech for Good

    28 Jan 2015 | 12:00 am
    Being a former IT worker, I can't help but geek out when I see technology being used for social good. One of the best groups throwing a spotlight on this is Nonprofit Tech for Good. Technology is crucial to every business and nonprofit and if your small NGO is not keeping up with the latest news in this sector, it could be at a very large disadvantage. This is not to say that you have to have
  • There is Always More to Learn

    17 Dec 2014 | 12:00 am
    We learn from our mistakes and we can learn from the mistakes - and successes- of others. You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism.  Recently, Invisible Children decided to shut down its U.S. operations,
  • Measurement is Not a Strategy

    10 Dec 2014 | 12:00 am
    Yo. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn't shopping tough enough? LOL. So, I came across this very interesting piece of writing about measurements - or what biz folk like to call 'metrics' and how they should be collected in an effort to support your social media strategy, not be the strategy
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    Corporate Eye

  • World’s 50 Most Popular Brands

    Susan Gunelius
    25 Feb 2015 | 12:00 am
    Based on an analysis of billions of online conversations, social media intelligence company Infegy ranked 800 brands to determine which were the world’s 50 most popular brands in 2014. By analyzing billions of online conversations from 2015, Infegy based its ranking on the volume of conversations per brand, the overall positive or negative sentiment for each brand, levels of positive purchase intent, and the topics people reference when talking about brands. According to the study, Google is the most popular brand of 2014 followed by Twitter, Facebook, Apple, and Tumblr. This is the…
  • Usability, Customer Service and Website Workarounds

    Lucy Nixon
    19 Feb 2015 | 11:03 pm
    If your website is causing your staff to have to work around it, or perhaps even duplicate the work of the website, then it is time to review the site’s design and functionality. Every time you find yourself explaining to a customer that there’s a problem with the website it should serve as a reminder to get it fixed—or, if you’re in a big company, to get a message to those responsible for the site to explain the impact on the customer-facing front line. *** Example: I recently made an appointment online at a well-known large department store. It was straightforward and simple to…
  • Brands with the Most Loyal Customers in 2015

    Susan Gunelius
    17 Feb 2015 | 4:58 pm
    Brand Keys has released its annual ranking of the brands with the most loyal customers. This year’s ranking includes 64 categories and 540 brands that were self-identified by over 36,000 U.S. consumers between the ages of 18 and 65. Overall, the 2015 ranking includes 36 new brands, which means consumers are actively looking for brand replacements in many categories. Some new brands that made it on the list for the first time this year include Under Armour, Reddit, Lyft, and Microsoft Surface. One of these debut brands ranked first in its category—Air Canada. Other brands that have…
  • The World’s 50 Most Innovative Companies in 2015

    Susan Gunelius
    14 Feb 2015 | 10:05 am
    The world’s most innovative company in 2015 might surprise you. According to Forbes’ annual ranking, the most innovative company today isn’t Apple (which ranked second on the list), and it’s not Google (which ranked fourth). It’s not Facebook or Twitter (neither company ranked in the list of the 50 most innovative companies, although Facebook’s Instagram did rank in fifth place). So which company is the most innovative in 2015? In 2015, the most innovative company in the world is Warby Parker, an eyewear company that started as an ecommerce startup and…
  • What is Non-Linear Video Marketing?

    Lucy Nixon
    4 Feb 2015 | 11:17 pm
    We all know that the way we consume content online is changing fast. I invited Jon Mowat to tell us how he sees the best way to approach video marketing, given these changes… Over to you, Jon! Video marketing has changed. Gone are the days of creating elaborate advertising and putting it out as identical videos, across as many platforms as you can think of. In today’s interactive world people aren’t just consuming video content across a multitude of platforms, they’re interacting with it and sharing it across vibrant communities and in all manner of different ways and at all times…
 
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    הטיפים של טל

  • קמפינג על חוף הכינרת

    admin
    22 Feb 2015 | 8:55 pm
    קמפינג על חוף הכינרת זוהי אטרקציה בפני עצמה אף על פי שיש אטרקציות נוספות כמו שייט בקייקים או שייט באונייה, יש מסיבות רבות ולעיתים גם הופעות וכו’.לאורך חופי הכינרת יש גם בתי מלון וצימרים אך החווייה הכי אוטנתית והכי קרובה לטבע היא קמפינג. מידע נוסף אודות חופים ללינה בכנרת
  • איך להפסיק לעשן?

    admin
    18 Feb 2015 | 12:21 am
    יש כאלה אחר מפסיקים בבת אחת. במידה ועושעים כך על מנת להצליח לאורך זמן צריכה להיות סיבה שהיא מספיק טובה להפסקת העישון. יש כמה סיבות שגורמות לאדם להפסיק לעשן במיידי אך זה לא הכרחי. אתה 
  • בית אבות לבחירה

    admin
    7 Feb 2015 | 10:29 pm
    כאשר אתם מסתכלים על בנייני המגורים בחנו האם המקום מטופח וניתן לשהות בו בנעימים או האם הוא מוזנח ולא שמים כל כך לב לגינון במקום, לתיקונים שיש לעשות בבית הדירות וכו’.
  • הפקה של אירוע

    admin
    7 Feb 2015 | 10:19 pm
    בחרת דיג’יי היא בחיר מאוד חשובה כיוון שהיא זו שקובעת את האווירה שתהיה באירוע עצמו, למוזיקה יש חשיבות מאוד גדולה והיא יכולה לשנות את האירוע לשונה לגמרי. היא יכולה להפיח ימחה ולהרקיד את האורחים לגרום להם לאכול בנחת ולהפוך את האירוע לשמח. הפקת אירוע תכלול כמובן גם את הדיג’יי ומפיק ידע להציע לכם את איש המקצוע הטוב ביותר בתחום…
  • אמן חושים לאירועים

    admin
    25 Jan 2015 | 10:31 pm
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    Seldom Seen Kid

  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
  • If you think #PR and #socialmedia should stay away from Paid Media, pack up and go home

    Matt Churchill
    3 Feb 2015 | 3:11 pm
    Running Paid Media campaigns now must be considered part of the ‘must have’ armoury of PRs. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid Media can bring to […]
  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . […]
  • 2015 Social Media Trends Round Up

    Matt Churchill
    2 Jan 2015 | 3:47 am
    I’ve already shared my four 2015 social media trends to watch out for, (Frictionless Social Networks, Microvideo, Paid Media and Digital Convergence) but what does everyone else think will be the main developments in the digital space over the next twelve months? I’ve gathered together five of my favourite prediction, top tip and trendhunting lists below. […]
  • 2015 Social Media Trends: Digital Convergence

    Matt Churchill
    28 Dec 2014 | 1:07 am
    In this final post of four, I’m going to briefly look at the shape of digital, social media and agencies and how they will continue to evolve in 2015. Previously I’ve looked at Frictionless Social Networks, Microvideo and Paid Media. In this post I’ll take a look at how agencies are evolving and how we […]
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    Technology & Marketing Law Blog

  • Which Was Dumber–Trash-Talking Tweeting, Or The Decision To Prosecute For It?

    Venkat Balasubramani
    25 Feb 2015 | 10:07 am
    Robert Metzinger made the following four tweets during the 2013 World Series in St. Louis: Going to be tailgating with a #PressureCooker during games 3-4-5 in #STL during #WorldSeries. #STLStrong #GoCards #postseason from Springfield, MO. Putting my loft up for ridiculous “Boston-only” rate on @airbnb for the #WorldSeries. Pressure cooker sold separately. The #WorldSeries will be another finish line not crossed by #Boston. Listening to the Offspring’s “Bad Habit”*  and the lyrics just ring true of what will go down very soon. [* the song “contained lyrics about violence, with…
  • Blogiversary Bonus! A Video Interview About the Blog

    Eric Goldman
    25 Feb 2015 | 8:42 am
    Photo credit: Gold 10th 3d Number // ShutterStockEarlier this month, we celebrated the blog’s 10 year anniversary. In preparation for the anniversary, my RA Addam suggested making a video to help celebrate. After all, we don’t normally generate video content, so I thought it might be fun to experiment with communicating with everyone via a different medium. Alas, we didn’t quite complete the video done in time for the anniversary. Still, I’m happy to share this video where Addam and I talk for a half-hour about the blog, how we do what we do, and what blogging has…
  • The “Browsewrap”/”Clickwrap” Distinction Is Falling Apart

    Venkat Balasubramani
    24 Feb 2015 | 10:00 am
    It is somewhat surprising that, in 2015, courts are still hashing out online consumer contract formation issues. After all, the seminal case, Specht v. Netscape, was decided over a dozen years ago. Yet, a few recent cases show that companies often don’t get the contracting process right. In all or most of these cases, the companies are trying to push the disputes into arbitration (on an individual, rather than a class-wide basis). So the result of a flawed contract formation often means that a company has to litigate a claim in court rather than a more convenient and less expensive…
  • Catching Up on Section 230 Cases From the Past 18 Months

    Eric Goldman
    19 Feb 2015 | 9:01 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockI try to blog every Section 230 case I see. However, over the past year and a half, I’ve collected a few Section 230 cases that I had hoped to blog but that fell through the cracks for one reason or another. So here’s a “quick” survey of some of the Section 230 cases that I’ve backlogged: Obado v. Magedson, 2014 WL 3778261 (D. N.J. July 31, 2014). The Complaint. (citations omitted) Even though it’s a pro se case, this is a pretty significant Section 230 ruling, and it deserved its own…
  • ‘Deactivated’ Facebook Account Is Discoverable In Litigation (Forbes Cross-Post)

    Eric Goldman
    17 Feb 2015 | 7:59 am
    Gil C / Shutterstock.comBrannon Crowe injured his knee. He says it happened at work, so he sued his employer. Based on a Facebook message Crowe allegedly sent to a friend, his employer thinks Crowe suffered the injury on a personal fishing trip. The opinion doesn’t explain how the employer obtained that message, but it made the employer curious what other goodies might be in Crowe’s Facebook account. The employer asked Crowe to produce an “unredacted, unedited digital copy of [his] entire Facebook page from the onset of [his] employment with Marquette until present.”…
 
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    shesgotclients.com

  • How to Own What’s True About You (Without Backing Down)

    Christine
    19 Feb 2015 | 10:06 am
    Discomfort has been one of my greatest teachers. Let me explain. I’ve shared before that I pick a theme word for the year instead of making New Year’s resolutions. It helps remind me of what I want to be, do, feel, and stand for in the coming year. One of my previous words was “own” because I wanted to focus on owning my value and expertise, owning my principles and boundaries, and owning my true authenticity and everything that organically makes me, ME. So many of us struggle in life because we constantly put others before ourselves. We put pleasing others before our own personal…
  • What My Divorce Taught Me

    Christine
    12 Feb 2015 | 12:44 pm
    The window seat in my place… after moving in last winter I spent A LOT of time here pondering the new chapter unfolding for me. My divorce was finalized the other day, and you might wonder why in the world I’m writing about this. Well, it occurred to me to share something with you. I knew I needed to make a change in my life but I was terrified for years. When I finally ripped the band-aid off and spent that first weekend in my new place, I could barely get off the floor. The tears would not stop. I was mourning the end of a relationship, yes, but I was also absolutely petrified:…
  • How to Clean Up Your Money Chaos

    Christine
    11 Feb 2015 | 10:00 pm
    When it comes to money, there is a sweet spot between the two extremes: ignoring it completely and over-analyzing it to death. The truth is, successful entrepreneurs make numbers their friends, and they always know what they’re making. You should too. What trips us up is the money chaos that many of us find ourselves swimming in, sometimes for years on end. The problem with that is that money does not land in chaos. Why? Chaos tells the Universe that you’re not ready for it. You’re not ready for more. Fortunately, you can clean it up with a little focus and determination. Here’s…
  • Who’s Holding You Accountable?

    Christine
    4 Feb 2015 | 10:00 pm
    Nothing will motivate you more than telling someone else what you want to accomplish. When you share your hopes and dreams, you are putting it out there that you are committed. You are yelling from the rooftops, “I can do this!” You are making yourself accountable. If you’ve ever started a healthy eating plan and told everyone what you’re doing, you know what I’m talking about. When others know your plans, they will help you stay on track and keep you from derailing or sabotaging yourself. You are far less likely to eat that cookie if you know your best friend knows you’re not…
  • 5 Easy Steps to Determining Your “X Factor”

    Christine
    28 Jan 2015 | 10:00 pm
    “But there are so many other people out there who do the same thing as me…” Does that sound familiar? Feeling like this is common for entrepreneurs, and it sometimes stops them dead in their tracks. But what about the business owners who’ve set themselves apart and don’t stress about the “competition?” You could say they have that “X Factor,” that certain something that differentiates them from the crowd and allows them to attract the best clients, enjoy the best opportunities, and frankly, have a lot more fun. I’ve recently had my own journey with figuring this out, and…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

    Lee Odden
    26 Feb 2015 | 5:52 am
    What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very poor performance. The reason for this mistake? A brand or marketer’s ego-centric view of the world. Whether it’s writing branded content to editorialize self-promotion or sticking only to topics…
  • All New Sophisticated B2B Marketing Guide for LinkedIn

    Lee Odden
    25 Feb 2015 | 3:03 am
    It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good,…
  • How to Make a Marketing Impact with Instagram

    Joel Carlson
    24 Feb 2015 | 2:55 am
    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important. Instagram’s growth is closely related to the power of its users. One image can tell a full…
  • Using Emerging Social Networks to Increase B2B Productivity

    Andy Thomson
    23 Feb 2015 | 2:55 am
    From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, and YouTube at work, there are some unconventional social networks that may actually increase productivity, especially for those in B2B. A couple networks really pop out in this regard. Cyber Dust and Yo App are fringe startup social apps that,…
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    Content Matters

  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
  • What makes a great product manager?

    Barry Graubart
    2 Jun 2014 | 12:40 pm
    Most roles at technology companies are pretty easy to define. Software engineers write code. QA analysts test to ensure releases meet requirements. DBA’s set up and manage data schemas. Marketers market and sales reps sell. But ask the typical person to define the product manager role and they’ll struggle. Perhaps they’ll say something like “they own the roadmap” or “they define the requirements”, which are certainly true, but that’s only a part of the product management role. Or, they’ll confuse it with project management, which can be a part of the role, but isn’t the…
  • On Loss (of Data)

    Barry Graubart
    2 Jun 2014 | 7:47 am
    There are two kinds of people - those who have lost data and those who will. That was a truism for most of us who grew up in the PC-era. I learned my lessons early in my career and have been religious about regular backups. In the early days, that was tape and CD; today, it's a mix of cloud backup (Mozy), external hard drive and occasionally burning files to DVDs and storing them in a fireproof safe (as a fire or storm can take out your external drive along with your laptop). But, as we move more and more of our lives to the Cloud, backing up your data becomes more challenging.  My Evernote…
 
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    FUEL LINES

  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    A new approach is NOW needed for agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media,…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
  • Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

    Michael Gass
    10 Feb 2015 | 9:22 am
    If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.An early acknowledgement of this quirky characteristic is found in Robert…
  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
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    Kneale Mann | Leadership

  • Is No The Appropriate Response?

    Kneale Mann
    26 Feb 2015 | 3:07 am
    As a leader, how often do you race to the “no” before looking closer at the situation? Conversely, how often do you say “yes” by rote? I often ask business and community leaders what their organizations do and stand for, then dig deeper to find what they won’t stand for which garners some interesting responses.For example; Will you do anything for revenue? Would you risk your company’s reputation by lying to a customer? Could you sleep soundly at night knowing your products harm people?Closer to a Yes?If you’re in sales, you know the infinite pain of a prospect who won’t get…
  • Not-So-Common Sense of Communication

    Kneale Mann
    23 Feb 2015 | 2:00 am
    I seem to be having a lot of conversations about communication these days. We have devices glued to our hands and laptops within reach so it gives us the impression we are connected but how well are we communicating?I’ve been studying the concept of processing verses quick responses and though it is new learning for me, it’s quite effective. Taking a breath before hitting send, walking away for an hour to re-think the response, calling them back after some deliberation, all seem to be quite helpful.That's not what I meant! We know text and email are the worst possible ways we can…
  • I Am Grateful

    Kneale Mann
    20 Feb 2015 | 2:00 am
    It's often said when you're stuck or feel down, helping someone less fortunate can be the biggest gift for both of you. No matter your religion or cultural background, there are points in your life when you have felt beaten down and sad. Those are the times to take out a piece of paper and a pen and write down all the things that are going well. You may not think it's a long list but if you let your mind go, be kind to you, and think deep, you will find it. And it might just change your life.Here's my list for today.I am grateful for my health. I am grateful for my loving family.I am grateful…
  • Work Life Energy Balance

    Kneale Mann
    17 Feb 2015 | 8:32 pm
    We’ve heard it for decades – we need a healthy balance between work and life. Family, sports, hobbies, down time, relaxing, all the stuff we enjoy doing outside of work are some of the reasons we go to work so we can afford the luxury of such activities. We’re all going to die so there’s no sense immersing ourselves in a work-work imbalance. If you are working long hours at a job you hate, it’s time to look hard at alternatives. That is no way to live. But as we struggle with the boundaries between work and our lives, Nigel Marsh shares some ideas of how we can tackle this critical…
  • Making Assumptions

    Kneale Mann
    10 Feb 2015 | 4:56 am
    My grade 10 history teacher proclaimed there is no such thing as an unbiased opinion. News agencies have purported they are your source for the real stories void of any slant or partiality. Marketing companies create campaigns to convince us this is the best product there ever has existed in that category. Leaders espouse open collaboration whilst showing clear favoritism to some employees. We all do it even though we may claim to be unbiased.So when two people are having a conversation – they begin with their own bias, opinion, and experience. It doesn’t start on even footing. You and I…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Focus!

    Mark Brooks
    10 Feb 2015 | 12:37 am
    SNW - Feb 10 - Moving forward we'll be focusing our attention and efforts on the Internet dating business.  We've run OnlinePersonalsWatch.com since 2004, and love the iDating business. SocialNetworkingWatch.com was started in 2006.  Today we're ceasing our work on it.  Our passion lays with the iDating business and we'll be focusing on that moving forward. Please comment here, or email me at mark@courtlandbrooks.com.
  • Twitter Partners With Google To Make Tweets Searchable

    Mark Brooks
    5 Feb 2015 | 11:20 am
    MASHABLE - Feb 5 - Twitter has reached a deal with Google that will make its Tweets instantly searchable. It's unclear how the Google deal will affect deleted tweets. Twitter's deal with Google isn't the first of its kind: It already has deals in place with Bing and Yahoo, wherein the company shares user data. by JP MangalindanSee full article at Mashable See all posts on TwitterSee all posts on Google
  • Facebook Has Declared War On YouTube

    Mark Brooks
    5 Feb 2015 | 11:16 am
    VENTURE BEAT - Feb 3 - Facebook’s autoplay feature on videos is extremely engaging. This key feature is not only pushing YouTube videos off Facebook, but also contributes to an increased rate of video watching and ad revenue from videos. YouTube reacted immediately by autoplaying the “related videos” at the end of each YouTube video play. What YouTube can do, which will have a bigger impact on numbers, is to simply activate the autoplay (not just related videos) in all embeds, without audio, just like Facebook. by Darius LahoutifardSee full article at Venture Beat See all posts on…
  • Twitter’s Promoted Tweets Can Now Run On Other Sites And Apps

    Mark Brooks
    4 Feb 2015 | 5:01 am
    TECH CRUNCH - Feb 4 - Twitter is syndicating its promoted tweets to other services, starting with Flipboard and Yahoo Japan. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • Buy LinkedIn Before Earnings

    Mark Brooks
    4 Feb 2015 | 4:58 am
    CNBC - Feb 4 - LinkedIn is a "buy" before earnings later this week as new products take hold and mobile advertising improves, according to Goldman Sachs. Goldman is predicting a 43% increase in Q4 revenue to $634M. by John MelloySee full article at CNBC See all posts on LinkedIn
 
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    Sydney: Unfiltered.

  • Sun Sessions, #heartbeatpants, and intense gratitude.

    Sydney
    23 Feb 2015 | 2:24 pm
    Holy smokes, you guys. Talk about radio silence. Note, I started that last sentence with “sorry for” but I’m working on not apologizing for everything all the time, so now I’m just declaring radio silence. Sweet. Remember when we talked about emotional hangovers? Right. Totally in the thick of one of those right now. We […] The post Sun Sessions, #heartbeatpants, and intense gratitude. appeared first on Sydney: Unfiltered..
  • Day 36: New chapters, running shoes, parades, and finding strength.

    Sydney
    5 Feb 2015 | 6:11 pm
    I didn’t go to yoga today, so I didn’t cry at yoga today. But, once again, Kate’s wisdom popped into my inbox this morning and I’ve been sitting on this all day. In short, we need to stop skipping over the hard stuff. I touched on this earlier this year, and this idea keeps presenting itself […] The post Day 36: New chapters, running shoes, parades, and finding strength. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 29: Top 5 vs. Give Zero Fucks

    Sydney
    29 Jan 2015 | 4:23 pm
    It has been one month since my last day as a person who regularly received a paycheck. Holy shit. I’ve written before about how it feels like I’ve been doing this Planet Green Socks thing for forever. 29 days of being the boss, you guys. First things first, let’s talk about all the awesome shit […] The post Being the Boss – Day 29: Top 5 vs. Give Zero Fucks appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 27: Unapologetic.

    Sydney
    27 Jan 2015 | 5:47 pm
    You guys, the #FearlessIn15 challenge is absolutely rocking my world. One of my favorite parts about it is that there are prompts every day, but the leaders are adamant about reminding us that this challenge is for us to get in touch with our badass selves, and therefore, comments of “I’m so behind!” are totally […] The post Being the Boss – Day 27: Unapologetic. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 23: #Fearlessin15 Challenge

    Sydney
    23 Jan 2015 | 3:21 pm
    Here’s the deal, team. Back in August, when Hello Fearless (founded by one of the coolest chicks I know, Sara Davidson) launched their Boss School, I was wanting to join. When I actually started weighing pros and cons in October when the course was getting ready to start, I had just barely scratched the surface […] The post Being the Boss – Day 23: #Fearlessin15 Challenge appeared first on Sydney: Unfiltered..
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    Jeff Korhan - New Media and Small Business Marketing

  • Human Content Curation: How It Builds Your Business Brand

    Jeff Korhan
    23 Feb 2015 | 1:26 am
    In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Therefore, even major media outlets are practicing this. For example, USA Today online tends to report the mainstream…
  • Podcasting for Events: How to Create Valuable Content and Networking

    Jeff Korhan
    20 Feb 2015 | 1:43 am
    Listen to the Episode Below (0:42:18) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their shows over time. As a professional speaker, Craig Price learned from the…
  • How to Go The Distance with Your Content Marketing

    Jeff Korhan
    16 Feb 2015 | 6:21 am
    Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. Take Your Content Up, Down and…
  • Planning is Everything: How to Improve Business Performance

    Jeff Korhan
    12 Feb 2015 | 6:26 am
    Listen to the Episode Below (00:33:59) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better plan your business to advance its mission and be more confident about next…
  • International Selling: How to Be Ready for The Next Opportunity

    Jeff Korhan
    30 Jan 2015 | 11:09 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 27 of This Old New Business business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you want to learn practical and uncomplicated ways to immediately…
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    Social Media University, Global

  • Mayo Clinic and Google Knowledge Panels

    Lee Aase
    24 Feb 2015 | 9:13 am
    Last week Paul Levy, one of the early hospital CEO bloggers who is now blogging at Not Running a Hospital, came across what he thought was a significant issue with Google’s new medical search knowledge panels that incorporate information from Mayo Clinic and other sources. The main issue he raised related to the Prostate Cancer panel, and particularly that robotic surgery was listed first among surgical procedures (instead of alphabetically), with watchful waiting listed among “Other treatments” under the “Also common” heading. Or as he put it: Observers want to know:  Does this…
  • “Creating a Facebook page is like adopting a puppy. Starting a blog is like getting a pony.”

    Lee Aase
    12 Feb 2015 | 7:07 am
    That’s the off-the-cuff formulation that emerged from the blogging session at our Mayo Clinic Social Media Residency on Monday. And today it becomes my 39th Thesis, joining the first 35, along with 36, 37 and 38. I’ve previously remarked that creating a brand page on Facebook is like puppy adoption. It’s fun at first. It can be messy, and requires lots of care and feeding. But especially with the declining organic reach of brand Facebook posts and the increasing need to supplement good content with paid advertising, a Facebook page can grow up to be a dog. Photo Credit: Steve…
  • Maximizing COPD and Asthma Inhalers with Educational Video

    Lee Aase
    4 Feb 2015 | 3:29 pm
    From the “Better Late Than Never” Department… In July I had the opportunity to speak at the Minnesota Medical Group Management Association annual meeting in Duluth, on the shore of Lake Superior. We had a great group in my session, and among the participants was Brenda Jaye of Fairview Physician Associates. After my presentation, Brenda told me about a neat program she and her colleagues had developed, called “Maximize Your Inhaler.” I thought it was a cool application of Flip cameras and nimble production, so I decided to practice what I had been preaching about…
  • “Allison, Can you explain what Internet is?”

    Lee Aase
    1 Feb 2015 | 3:10 pm
    That’s the punch line of a video that I’ve used frequently in my presentations over the last couple of years. It’s also the set-up for what I think will be the best Super Bowl ad today. Until now, most people had not seen it before I showed it to them in my presentation. I typically introduce it by saying we’re going to take the WABAC Machine to 1994, to the set of the TODAY show, and hear Bryant Gumbel and Katie Couric discussing the Internet. After Katie queries Allison, and the crowd laughs knowingly, I generally say something like… That was just 20 years…
  • Tweets have more Capitol Clout than Email

    Lee Aase
    6 Jan 2015 | 6:12 pm
    Before I began my career in health care, I worked for 14 years in political and government jobs at the local, state and national level. The last of those was as press secretary for former U.S. Rep. Gil Gutknecht. I had helped Gil set up his first Web site, but when I left in 2000 the Internet hadn’t yet gotten to be a big thing in politics. And social media platforms like Facebook and Twitter were nonexistent. In the post-9/11 era and in the aftermath of the anthrax scare, email took over as the highest impact means for citizens to communicate with their members of Congress. This…
 
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    AreWeConnected.com

  • Blogging Better: Always Resize your Images

    Mike Mueller
    19 Feb 2015 | 7:00 am
    Images keep readers attached to your posts. Adding too large of images increases your page load time and drives them (and Google) away. Here's how to fix that. Continue reading → The post Blogging Better: Always Resize your Images appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Does Google really care about Mobile Responsive Websites?

    Mike Mueller
    13 Feb 2015 | 5:00 am
    So your website is not Mobile Responsive but you think it doesn't really matter, eh? You can pinch and pull and zoom and it works just fine, right? Check this email I just got from Google... Continue reading → The post Does Google really care about Mobile Responsive Websites? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    SociableBlog

  • The 7% Rule: Before and After You Become A Brand

    Nadav Shoval
    26 Feb 2015 | 8:26 am
    You would be hard pressed to find the company that doesn’t eventually want to become a well-known brand, widely associated with their particular area of expertise. But beyond the obvious challenge of becoming a brand, it remains a serious challenge knowing when you’ve crossed the ‘brand threshold’. At Spot.IM, we built a product to help digital publishers turn their online traffic into engaged communities. Our assumption was that every website had a group of people actively choosing to visit the site. And that all site owners needed was a chance to engage with those readers,…
  • 6 Effective Ways To Use Snapchat To Promote Your Business

    Lauren Jeffresson
    24 Feb 2015 | 7:29 am
    Lately, a lot of businesses have been using social media platforms to attract and reach out to potential customers. Take, for instance, G+, Twitter, and Facebook. However, all those platforms are old new now! Why not try something new and different this time, something that is being “trended” today as the latest tool in the every growing social media marketing arsenal? How about Snapchat?! Snapchat isn’t just being used for photo and video sharing by crazy, selfie-obsessed teenagers. It is, in fact, being used by many businesses to build and establish relationships with their customers.
  • Tips To Set Up A Loyalty Program, Plus An Infographic

    Roxanne
    23 Feb 2015 | 8:50 am
    E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do we keep…
  • 12 Best Social Media Management Tools Used By Businesses (Infographic)

    Grishma Govani
    19 Feb 2015 | 9:19 am
    Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products…
  • Google Teams Up With Twitter Again: What Does It Mean To SERPs?

    Bidisha Gupta
    18 Feb 2015 | 8:02 am
    Google has rekindled its romance with Twitter last week when it struck a deal with the blue bird of social media. A few years ago Google had access to the Twitter, but that agreement expired in 2011. After that, tweets have gone mostly unindexed. Some sources even claim that there are less than 8% tweets can be seen in Google SERP. Google is the biggest name in search engines with about 75% of market share. Twitter too is one of the most influential social media mughals.  A deal between them will pretty much change the social search scene. About the Google & Twitter Deal There was a…
 
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    adesblog.com

  • Review: Maybank2u Mobile App

    admin
    14 Feb 2015 | 8:07 am
    Initially I just wanted to provide some feedbacks to @MyMaybank via twitter, but there were simply too many things to tell, so I thought it would be easier to write a blog post about it. Native mobile apps that are extensions of existing web services are a great way to make your service more accessible and enjoyable for your customers. If done correctly, it can boost your customer satisfaction and increase your customer loyalty. Today I will be reviewing Maybank’s mobile app for iOS and giving some constructive critique. I hope they will take feedbacks of mine with an open heart and…
  • MailChimp’s Take on UX

    admin
    2 Feb 2015 | 7:08 am
    Everyone knows how great MailChimp is at what it does. As a tech startup, they have achieved a lot and they are definitely one of the startups who are doing things the right way. So, it’s only natural that when UX team of Mailchimp releases a new eBook that everyone should read it. It’s an easy read. It’s divided into major sections like: Collaboration, Research, Design, Development and Refinement. It’s written from their own perspective, so there are a lot insights into how MailChimp approaches things like building a functional team, creating conducive office…
  • Animated Loading Indicator Icons (SVG)

    admin
    7 Jan 2015 | 4:36 pm
    Here is a collection of cool loading indicator icons in SVG format. It’s free and open source.  Download them directly in zipped format here. URL:  http://samherbert.net/svg-loaders/
  • Zapier – Automate the Obvious

    admin
    6 Jan 2015 | 4:00 pm
    If you are a fan of IFTTT, then you will love Zapier too. Zapier is like an advanced version of IFTTT that is primarily targeted on power users and web developers. Below is a recipe of mine that I created, it does the following; when I forward particular email to Zapier email, it creates a new card in my Trello account, in the predefined Dashboard, under the “To-Do” column. Attachments of the email is also passed on to Trello card as attachments. You can also tag particular default users to the newly created card. It just saves tons of time.. Zapier supports tons of platforms…
  • Knowledge vs Experience

    admin
    5 Jan 2015 | 7:23 pm
    Self-explanatory.. source: unknown This is what Steve Jobs said in his popular Commencement Address in 2005 at Stanford University regarding “connecting dots“: ..you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Focus!

    Mark Brooks
    10 Feb 2015 | 12:37 am
    SNW - Feb 10 - Moving forward we'll be focusing our attention and efforts on the Internet dating business.  We've run OnlinePersonalsWatch.com since 2004, and love the iDating business. SocialNetworkingWatch.com was started in 2006.  Today we're ceasing our work on it.  Our passion lays with the iDating business and we'll be focusing on that moving forward. Please comment here, or email me at mark@courtlandbrooks.com.
  • Twitter Partners With Google To Make Tweets Searchable

    Mark Brooks
    5 Feb 2015 | 11:20 am
    MASHABLE - Feb 5 - Twitter has reached a deal with Google that will make its Tweets instantly searchable. It's unclear how the Google deal will affect deleted tweets. Twitter's deal with Google isn't the first of its kind: It already has deals in place with Bing and Yahoo, wherein the company shares user data. by JP MangalindanSee full article at Mashable See all posts on TwitterSee all posts on Google
  • Facebook Has Declared War On YouTube

    Mark Brooks
    5 Feb 2015 | 11:16 am
    VENTURE BEAT - Feb 3 - Facebook’s autoplay feature on videos is extremely engaging. This key feature is not only pushing YouTube videos off Facebook, but also contributes to an increased rate of video watching and ad revenue from videos. YouTube reacted immediately by autoplaying the “related videos” at the end of each YouTube video play. What YouTube can do, which will have a bigger impact on numbers, is to simply activate the autoplay (not just related videos) in all embeds, without audio, just like Facebook. by Darius LahoutifardSee full article at Venture Beat See all posts on…
  • Twitter’s Promoted Tweets Can Now Run On Other Sites And Apps

    Mark Brooks
    4 Feb 2015 | 5:01 am
    TECH CRUNCH - Feb 4 - Twitter is syndicating its promoted tweets to other services, starting with Flipboard and Yahoo Japan. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • Buy LinkedIn Before Earnings

    Mark Brooks
    4 Feb 2015 | 4:58 am
    CNBC - Feb 4 - LinkedIn is a "buy" before earnings later this week as new products take hold and mobile advertising improves, according to Goldman Sachs. Goldman is predicting a 43% increase in Q4 revenue to $634M. by John MelloySee full article at CNBC See all posts on LinkedIn
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    prTini

  • Visual Inspiration for PR Pros: Design Q&A with Death to Stock’s Allie Lehman

    Heather Whaling
    17 Feb 2015 | 7:06 am
    So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. I’ve mentioned before that Death to the Stock Photo is one of my team’s favorite tools, so I asked co-founder Allie Lehman to share some of her tips to help PR pros broaden their design skills. Here’s Allie’s advice on how to define your visual brand, take/create better photos and images and work smarter with designers: Not all marketers/PR pros are trained to think like designers/photographers. What are some tools that anyone could use, regardless of their background,…
  • Case Study: Twitter Ad “Test” Drives Major ROI for Wearable Tech Startup

    Heather Whaling
    3 Feb 2015 | 7:28 am
    Build. Activate. Click. Convert. Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Then, as soon as the product was available for sale (and just in time for the holidays), our strategy shifted toward activating online audiences to purchase this wearable tech…
  • Triple Shot: Visual Storytelling Tools

    Heather Whaling
    16 Jan 2015 | 7:07 am
    This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard – Flipboard’s magazines have always been helpful for trend/news monitoring and content discovery. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the…
  • Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Dec 2014 | 6:20 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in 2015 10 Productivity Strategies Backed by Science Facebook Creates ‘Empathy’ Team to Relate to Users What Athletes Can Teach You About Embracing Diversity (client) Hacking The Tweet Stream 10 Productivity Strategies Backed by Science 7 Holiday Season Survival Tips…
  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
 
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    Tech in Asia

  • The company selling China’s Xbox One lost almost $3M in 2014

    C. Custer
    27 Feb 2015 | 10:00 am
    BesTV, the company that Microsoft partnered with to release its Xbox One in China, is doing OK according to the company’s 2014 fiscal report. But the subsidiary company that’s in charge of the Xbox One? That’s not doing so hot. Techweb reports that it lost RMB 17.24 million (US$2.75 million) in 2014. Beyond launch sales of 100,000 units (including preorders), it isn’t clear just how well the Chinese version of the Xbox One has sold. Some loss may be expected at the launch of a console given the investment necessary in terms of marketing and prep work, but the BesTV…
  • New makerspaces in Jakarta that will accelerate innovation

    Nadine Freischlad
    27 Feb 2015 | 3:00 am
    The maker movement in Indonesia is gaining speed. At Social Media Week Jakarta, managers of makerspaces congregated to proclaim the dawn of a closer-knit and more productive Indonesian innovation ecosystem. Makerspaces are similar to co-working spaces, with the difference of added sweat and dirt. The type of work that gets done in makerspaces often involves taking things apart, soldering, drilling, laser cutting, and 3D printing, or even working with chemicals and biological substances. The key is rapid prototyping: With access to cutting-edge tools and interdisciplinary support and…
  • Line’s ecommerce app goes live in Taiwan

    Josh Horwitz
    27 Feb 2015 | 12:57 am
    More than a year after it first hit Japan, Line’s standalone ecommerce app has finally arrived in Taiwan. Currently available on Android, Line Mart features the same interface as Line Mall, its analogous Japanese counterpart. Users can browse through an assortment of categories like clothing and electronics, to find an item they’re interested in. Buyers can “heart” an item they like and leave messages for sellers. Vendors can choose to receive payments through ATM transfer, credit cards (powered by Line Pay, Line’s payment platform), or cash.  Deliveries can…
  • Cash is king in Pakistan. But digital alternatives are finally emerging

    Osman Husain
    27 Feb 2015 | 12:18 am
    The vast majority of Pakistan’s economy is based on cash. Consumers pay cash when eating at restaurants, buying groceries, purchasing clothes, and even with large business transactions. This may sound peculiar to some, but the reasons behind this predisposition are manifold. Firstly, almost all private sector banks have been slow to promote alternative payment methods as they see little return-on-investment and are content to reap their profits in more traditional sectors of retail, consumer and corporate lending. As a result, Pakistan’s independent retailers are put off adopting…
  • Oomph, Indonesia’s answer to Google Play, grabs seed funding

    Leighton Cosseboom
    26 Feb 2015 | 11:36 pm
    Android app store Oomph, which is like a Google Play alternative for Indonesia, announced today that it has secured a round of seed funding of an undisclosed amount. The startup says it will use the funds to strengthen the team and expedite growth. The investment is from Japan-based IMJ Investment Partners. Oomph is aimed at the growing number of Android smartphone users in Indonesia. It has apps, games, wallpaper, music, and more. Users can pay for their downloads via prepaid mobile credit, commonly referred to as “pulsa” in Indonesian. That’s something Google Play doesn’t offer in…
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    Room 214

  • Announcing: Top 50 Fashion Brands Report

    Isabel Kieszkowski
    25 Feb 2015 | 1:00 am
    Room 214 has released its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.” Get Your Room 214 Top 50 Fashion Brands Report NOW. How It Works This report ranks the fashion industry’s top brands based on our Room 214 Brand Salience Score, which considers number of brand mentions, aggregate brand followers and digital engagement on Instagram, Facebook and Twitter. In addition to creating a multivariable digital…
  • Campaign of the Week: #SpeakBeautiful

    Isabel Kieszkowski
    21 Feb 2015 | 1:00 am
    True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement. According to findings by Dove last year, only 9% of women admit to posting negative statements about their bodies. However, negative social media posts regarding body image are much more prevalent than that statistic would…
  • Dissecting Google’s Attribution Model(s)

    Graham Swalling
    2 Feb 2015 | 9:25 am
    If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation. First and foremost, its important to note that Google Analytics uses the Last Non-Direct Click model as its default attribution model. This attributes all…
  • Super-Social Super Bowl

    Stacey Kawakami
    31 Jan 2015 | 1:02 am
    Social media has changed the way we watch TV — that’s nothing new. We’ve been curling up with our favorite mobile device or laptop to connect with our friends and fellow fans to share the experience for years. What’s been really interesting is seeing brand’s digital and social media content evolve, and when successful, see the ripple effect have a larger impact than buying a TV spot during that show. This year, many brands targeting the 100 million Americans huddling up for the big game are putting their money on social instead of the $4.5 million 30-second…
  • Room 214 is Hiring a PPC/SEO Specialist!

    Room 214
    29 Jan 2015 | 3:48 pm
    Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work. We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation. Experience in more than one and previous agency employment are bonuses. The role will include working with your team to manage Room 214 clients’ digital marketing retainers and projects. As a digital agency our services are constantly evolving to support the…
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    BuzzShift.com

  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
  • Using Content Segmentation to Optimize Social Media

    Loryn Thompson
    3 Feb 2015 | 8:41 am
    You can measure so many things on social media. Likes, shares, clicks, comments, link clicks… but what do those measurements really mean? Will knowing that our engagement rate increased over last month help us decide which photo to post tomorrow? Content segmentation can help you put those metrics to practical use, optimizing your social media posts and informing your day-to-day content decisions. When marketers talk about “segmentation,” it’s usually in reference to audience segments. And while audience segmentation is important, there’s still the question of how…
  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands ditched that impersonal, mass advertising in favor of…
  • 5 Ways to Invest In Your Brand

    Eddy Badrina
    23 Jan 2015 | 8:47 am
    Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many organizations fail to focus on: their own brand. Originally, a brand was a symbol that differentiated one rancher’s livestock from another. Today, a brand is the sum of the characteristics that make its service or products recognizable. It’s so much more than a logo, and includes everything from the layout of your store to what you talk about (and how you talk about it) on social media. Peter Thiel, in his…
  • 25 Must-Attend Digital Conferences in 2015

    Cameron Gawley
    15 Jan 2015 | 1:42 pm
    Every year, the BuzzShift team reviews all the best digital conferences across the globe. All BuzzShift employees receive a yearly $1,500 conference budget to help them grow in their roles. The reality is, you can learn a lot from these conferences. Not only are you learning from the experts, but these conferences are also a great place to collaborate and build your network. For 2015 we hand-selected a list of the “Must Attend” digital conferences based on overall quality, content, network opportunities, and potential key learnings.  Below is our list of the top 25 conferences…
 
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    Position²

  • Best of the Week | Web Design Trends for 2015, and much more…

    Team Position²
    27 Feb 2015 | 4:38 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Web Design Trends for 2015 Web design trends is seeing a lot of importance thanks to web users demanding a richer and immersive experience. We have compiled a list of trends that we think will make it big in 2015. Go through this blog and find out more. 7 Ways to Use Emotion to Drive Conversions Demystify & DefineYour Marketing Strategy 5 Things B2B Buyers Want Your Content to Do 15 SEO Best Practices for Structuring URLs 4 Google Analytics Hacks to Improve Your…
  • An App to Manage Your Facebook Ads

    Team Position²
    27 Feb 2015 | 4:21 am
    Facebook has come a long way. What started as a university dorm room project has become the go-to social networking platform for one sixth of humanity. Today Facebook boasts an ad community two million strong, and counting. To address the needs of this advertising community, Facebook has rolled out an app which is sure to make life more flexible. This mobile app, currently available only on the iOS platform for the US market, helps advertisers create new ads or monitor current ads, and makes managing Facebook ads much easier than ever before. It’s called Ads Manager App.
  • IoT: What You Need to Know as a Digital Marketer [Infographic]

    Team Position²
    27 Feb 2015 | 4:15 am
    The Internet of things (IoT) will play a major role in the way we conduct business and assimilate information in a more interconnected world. But do we have the right infrastructure to let IoT reach its full potential? And are we fully disposed to explore its immense benefits to digital marketing? Go through this incisive infographic to learn more about it. The post IoT: What You Need to Know as a Digital Marketer [Infographic] appeared first on Position².
  • Web Design Trends for 2015

    Divya PM
    25 Feb 2015 | 4:34 am
    With a quick look back at Web Design 2014 you’ll see mobile, HTML 5, scrolling, micro UX, flat UI and the  king of design principles, minimalism, were all the rage. For what’s headed your way in Web Design 2015, read on… Top 10 design trends in 2015 One Page Layout Embrace the mobile and choose one page layout to deliver a web project on iPhone, tablet or any other mobile device in the most optimal way. With one page layout you view the entire site without clicking on links to visit additional pages. You scroll instead, because everything is on a single page. This is the navigation…
  • LinkedIn Targets Users Off-platform

    Team Position²
    23 Feb 2015 | 4:47 am
    LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come to realize that it is sitting on a mother lode of user data on the Internet. It has a precise database of corporate world professionals that is much sought-after by B2B advertisers worldwide. With LinkedIn, the user identity is authenticated which is critical for business transactions. It is also a budding platform for reputation and authority ranking. Targeting B2B professional services could be a real opportunity on this platform. For LinkedIn it all started…
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    The Next Web

  • Tim Cook says the upcoming Apple Watch will replace your car keys

    Roberto Baldwin
    27 Feb 2015 | 9:40 am
    With the final details about pricing and launch dates expected at Apple’s March 9 event, Apple CEO Tim Cook shared another feature being built into the watch; it could potentially replace your car keys. Cook told The Telegraph that the watch was designed to replace your car keys and the key fobs used by car security systems. So not only does Apple want you to leave your phone in your pocket, but also your keys. We’re going to need bigger pockets. Of course, no one at Apple can even mention cars without speculation that the company is building its own vehicle.… This story continues…
  • This awesome app gives you a glimpse into a single minute around the world every day

    Owen Williams
    27 Feb 2015 | 9:29 am
    A new app called oneminute has as a unique spin on sharing images and experiences with the world. Every day oneminute gives you a single opportunity via push notification to take a photo, but you’ve got to take the shot within sixty seconds of being prompted. You won’t know when that minute is coming, and if you miss it, you won’t get another chance until tomorrow. After the minute has passed, the photos taken during that time are combined into a glimpse of what that day looked like in that moment. There’s something amazing about seeing a single sixty seconds boiled down to a…
  • Last Chance to get the Name Your Own Price Learn To Design Bundle – ends Saturday

    TNW Deals
    27 Feb 2015 | 9:14 am
    If you’re serious about learning to design for web and mobile platforms, there’s never been a better time to get started: pay what you want for eight great courses to learn responsive web design, grasp the fundamentals of user experience design, and master the latest versions of Adobe Photoshop, Illustrator, InDesign and Dreamweaver, with over 80 hours of video tutorials from professional instructors. But get it now, because this unbelievable offer ends on Saturday! This bundle includes lifetime access to all 8 courses, with over 800 lectures that you can watch and learn at your own pace…
  • Lenovo promises all its future PCs will be bloatware-free in wake of Superfish ordeal

    Napier Lopez
    27 Feb 2015 | 9:06 am
    Bloatware is the bane of PC buyers everywhere, but the super-fishy software Lenovo shipped on laptops recently was a particularly egregious inclusion. In the wake of a terrible PR week and much criticism, Lenovo has now promised to significantly reduce preloaded software on its future computers. In a statement, the company said: We are starting immediately, and by the time we launch our Windows 10 products, our standard image will only include the operating system and related software, software required to make hardware work well (for example, when we include unique hardware in our devices,…
  • Eastern Europe: February tech news roundup

    Andrii Degeler
    27 Feb 2015 | 8:25 am
    After a rather slow January, technology companies, funds and startups from Eastern Europe are gaining full speed and seemingly trying to overwhelm journalists and reader with the news stories, funding announcements and campaigns. As usual, we’ve gathered everything significant in a handy roundup. Check the headlines — from the standoff between Yandex and Google and to crowdfunding news from all over CEE — to make sure you’re not missing out. If you think that something is missing, or would like to draw our attention to an important story, feel free to ping the author on Twitter…
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    Jennings Social Media Marketing

  • How Brands Can Leverage Social Media Marketing & Digital Advertising in 2015

    Heather Waugh
    23 Feb 2015 | 6:41 am
    By Valerie Jennings, CEO of JSMM & VBM Once in awhile we hear a client say that their social media marketing is ineffective, unsuccessful or does not return results and that they don’t think it can be amended. Perhaps they were doing something incorrectly or not measuring data. However, under the surface there are typically two or three other problems that indicate the brand is sick; the metrics were never installed or put into place or no one has been watching the analytics. While that may seem like an easy enough answer, here lingers the truth: Don’t amp up your social media…
  • Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?

    Heather Waugh
    16 Feb 2015 | 5:13 am
    By Valerie Jennings, CEO of JSMM & VBM While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really helping the buying experience for car shoppers? The answer is yes. Eighty-three percent of auto shoppers visit dealer websites in their research process whether that’s from their mobile or desktop computers. Although more and more online searchers are starting from a mobile device, many dealerships are still behind the eight-ball when it comes to mobile ads and mobile optimized sites. Photo By: The Library of Virginia /…
  • 4 Ways to Get More Love from Your Followers

    Heather Waugh
    9 Feb 2015 | 8:00 am
    Valentine’s Day is coming up, a day full of showcasing your love for the special people in your life. But I don’t think this display of devotion should be limited to your significant other! Here is a not-so-classified social media secret – if you show your followers love, you will get more love from your followers! There are a few ways you can shower your followers with affection so they fall for your brand. Photo credit: Peggy2012CREATIVELENZ / Foter / CC BY Hold Contests Hosting a contest is a great way to reward your followers and get even more to fall in love with your brand.
  • Why Does Email Marketing Matter for B2B Brands?

    Heather Waugh
    2 Feb 2015 | 5:26 am
    By Valerie Jennings, CEO of JSMM & VBM Today was an incredible day. We had a client who called to let us know that our hard work had paid off for his upcoming trade show event, using email marketing and social media strategies. Once it was all said and done, he ended up with 10 new business opportunities. Photo credit: y0mbo / Foter.com / CC BY What happened? A client who has a new product in the education industry with limited brand awareness had an upcoming trade show and wanted to ensure his investment paid off as an exhibitor. However, the show was pretty unorganized and didn’t have…
  • Social Media Marketing 101: CMO & CEO 2015 Tips & Tactics

    Heather Waugh
    26 Jan 2015 | 6:09 am
    By Valerie Jennings, CEO of JSMM Hi there…are you thinking about giving your social media marketing an overhaul? Think again before you dust off the old playbook from 2014. There are a few things you need to know before you set up your next planning meeting with the marketing department or vendor. For instance, did you know that we really haven’t seen any new products, campaign programs or super cool incentivized sales or promo platforms for social media in a while? Do you know why? Social media has plateaued. Photo by: Jason A Howie / Foter / CC By Let me give you a little historical…
 
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    The Blog of Matthew Loop

  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
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    Diva Marketing (Blog)

  • Interview With N.E.D. - The Rock N Roll Docs

    Toby
    4 Feb 2015 | 2:20 pm
    Doctors heal patients in many ways ... some even through rock n roll! N.E.D., an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women's cancer issues. As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, "Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it." N.E.D's heartwarming story inspired award winning producers from Spark Media to become N.E.D. groupies (of sorts) following the band for over…
  • An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

    Toby
    6 Nov 2014 | 2:09 pm
    Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars. About…
  • Is Your Personal Brand Attracting the Right Audience?

    Toby
    7 Oct 2014 | 6:12 pm
    This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the…
  • Interview With American Marketing Association CEO Russ Klein

    Toby
    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
  • Why I Write - Blog Hop "Old Fashion" Meme

    Toby
    4 Aug 2014 | 7:48 pm
    When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. I've always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I've always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 101 | How to promote a Real Estate broker with Social Media – Feed Leads

    Israel Rothman
    4 Feb 2015 | 6:27 am
    This is how to  promote a Real Estate broker with Social Media – Feed Leads Bandon and the Central Oregon Coast are growing… Like many communities on the Oregon coast, Bandon had significant fishing and timber industries, which were greatly diminished by the 1980s, though some remnants still exist. Bandon’s current economy revolves around wood products, […]
  • Phoenix Valentines Day Flowers

    Lisa Brando
    19 Jan 2015 | 1:52 pm
    Phoenix Valentines Day Flowers Order flowers online with Same Day Delivery from Your Local Phoenix Florist. Fresh flowers hand delivered right to your door 800-411-3588 Cupids Creation $124.95  $84.95 Click Here To View All Flowers Available For Delivery Just type in the delivery zip code – No Need To Call   Your Local Florist – […]
  • Arizona Valentines Day Flowers By Your Local Florist

    Lisa Brando
    19 Jan 2015 | 11:53 am
    Arizona Valentines Day Flowers By Your Local Florist Order flowers online with Same Day Delivery from Your Local Florist. Fresh flowers hand delivered right to your door 800-411-3588 Cupids Creation $124.95  $84.95 Click Here To View All Flowers Available For Delivery Just type in the delivery zip code – No Need To Call   Your […]
  • 2015 Trust Marketing – Transcending Risk In International Business Arbitrage

    Israel Rothman
    15 Jan 2015 | 8:35 am
    Certain opportunities exist because of rapid change.  Changes in technology which become adapted in daily life, transcending geographical boundaries, language boundaries, and, eventually, cultural differences, can change the world. When everyone talking to everyone all over the world for free becomes more and more commonplace, the gigantic arbitrages between prices and availability of commodities and […]
  • 1 Largest Australia Social Network and Facebook Group

    Israel Rothman
    14 Jan 2015 | 3:25 am
    Announcing 1 Largest Australia Social Network and Facebook Group From Australia.com: Multicultural Australia Australian society is made up of people from a rich variety of cultural, ethnic, linguistic and religious backgrounds, and this is a defining feature of modern Australian society. Aboriginal and Torres Strait Islander people have inhabited Australia for tens of thousands of […]
 
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    SocialTimes Feed

  • Are Q&As the Future of Celebrity Social Media?

    Justin Lafferty
    27 Feb 2015 | 12:30 pm
    Your favorite actress has millions of fans on Facebook and has recently announced that she’ll do a Q&A session in advance of her upcoming blockbuster. She’s asking for fans to submit questions ahead of time, so you click to see what comments have already been made. However, while many people would take this as a chance to find out what makes the actress tick or ask silly questions like what brand of peanut butter she prefers, many (many) others deluge Q&A posts with marriage proposals, personal attacks, spam and random comments about President Obama. Ever wonder how the…
  • The Science of Posting on Social Media [INFOGRAPHIC]

    Shea Bennett
    27 Feb 2015 | 12:00 pm
    Did you know that studies have shown that the optimum number of tweets to send per day is three, and that for maximum engagement you should aim to post between 9am and 3pm Monday through Thursday? And the worst time to tweet? Every day after 8pm. When you think about it, it kind of makes sense. Twitter users are just regular people, and people are far more likely to be active online earlier in the day (i.e., goofing around at work) and particularly lunchtime (1pm to 3pm is a great time to tweet) than they are late at night. On Facebook, aim for two posts per day between 1pm and 4pm, while…
  • Mobile Game Roundup: Age of Sparta, Under the Sun and More

    Brandy Shaul
    27 Feb 2015 | 11:15 am
    Looking for a new mobile game to try this weekend? Here’s a look at some of the new games released on smartphones and tablets this week. Age of Sparta (Free on iOS, Android, Windows Phone) – Gameloft’s newest title is a base-building combat game, challenging players to defend Greece from the invasion of Xerxes. Players construct a base using multiple resources, which are produced automatically over time, and can send their troops into split-screen battles, where each troop has a particular strength and disadvantage during combat (think \"rock, paper, scissors\"). The game offers…
  • Wooga Launches Hidden Object Game Agent Alice on iOS, Android

    Brandy Shaul
    27 Feb 2015 | 10:00 am
    Pearl’s Peril developer Wooga has announced the release of its latest hidden object game, Agent Alice, on mobile devices. The game takes players to the 1960s, as they solve a series of supernatural crimes, starting with a murder at the Oberon Theatre in New York City. The game has been designed specifically for mobile devices, and will see players completing hidden object scenes as they search for clues, followed by completing puzzles to analyze the evidence. In Agent Alice, players take on the role of Alice Wallace, a detective in The Agency, assigned to solve cases taking her around the…
  • How Should You Handle Customer Complaints (or Praises) on Social? [Infographic]

    Kimberlee Morrison
    27 Feb 2015 | 9:30 am
    As more customers go to social networks with their complaints, it’s important for businesses to be aware of the challenges that come with social customer service. An infographic from Ohio University highlights the most common scenarios encountered by businesses online. The first, and most urgent situation for a business, is a customer posting a negative review. Nearly 9 out of 10 users read reviews to assess local businesses, and 70 percent of customers say a company’s response to a review can change their view of a company. Another challenge is customers complaining about products or…
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    Main Feed

  • Top 5 Videos In Viral Friday: Take It

    Paul van Veenendaal
    20 Feb 2015 | 1:41 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Adidas: “Take It” Click here to view the embedded video. This week’s viral number one is for Adidas with Take it. The German sportswear brand has launched a star-studded campaign, that seeks to inspire viewers to “take today”. Adidas…
  • Uber Launches UberEATS in Barcelona

    Laurens Bianchi
    19 Feb 2015 | 7:00 am
    Today, in Barcelona Uber has launched UberEATS, an on-demand food-delivery service. Uber is always looking for ways to use technology to get people connected to their world as quickly and as efficiently as possible. Most people know Uber as the car service which originally launched as “everyone’s private driver”. Users request a ride using the app and get picked up within minutes by a luxury town car. Today the fast growing company hits the news almost weekly with their Uberpop service, which meets a lot of resistance of taxi drivers and enforcements of legislation, charging…
  • Top 5 Videos In Viral Friday: Healthcare.gov

    Paul van Veenendaal
    13 Feb 2015 | 1:39 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Healthcare.gov: “Things Everybody Does But Doesn’t Talk About” This week’s viral number one is for Healthcare.gov. To remind young Americans to sign up for healthcare.gov before the Sunday deadline, President Barack Obama decided to partner…
  • Twitter Buys Social Media Talent Agency Niche

    Laurens Bianchi
    13 Feb 2015 | 1:51 am
    Twitter has acquired Niche, a small startup that connects advertisers with social media talents. As Twitter continues to invest in the growing media ecosystem, the social network felt that it’s important to provide a wide variety of tools for content creators to distribute and ultimately manage all of their content. To that end, Twitter has signed an agreement to acquire Niche, a provider of software, community and monetization services for the social media talents. As more users and creators use different products as a way to share what’s happening in their world, brands are also…
  • Forget Storytelling, Start With Storydoing

    Joost van de Velde
    11 Feb 2015 | 12:42 pm
    Discussions on storytelling are favorite in advertising and marketing circles. Advertising is all about storytelling; a brand story is essential in making sense out of the brand: why it exists and what it really wants to be. With a brand story it becomes easier for the consumer to choose between different suppliers of products and services. The risk of such a big focus on storytelling is that it remains “just a story”. So much attention goes to creating the perfect story and creativity, that another even more important aspect is forgotten about: reality. And that is, especially in…
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    Pamorama | Social Media Marketing Blog

  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a…
  • 7 Ways to Raise Facebook Engagement [Infographic]

    Pam Dyer
    31 Jan 2015 | 3:19 pm
    Facebook organic reach for business pages is plummeting. As I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money. Facebook is not your friend. In a November blog post, the company warned…
  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. 1. Enhance your content to make it shareable High-quality shareable website content should be the foundation of of your…
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing…
 
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    Exploring Conversational Media

  • Vistaprint enters branded campaign space

    Jeff Esposito
    4 Feb 2015 | 12:15 pm
    As many of you know, I have worked at Vistaprint for nearly eight years. Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. So needless to say, it has been interesting to be here as the company got more invested in branding, including a full-on brand TV spot. Below is the 60-second spot that hit airways earlier this week. Get the drift of the story? Want to see more? Well then, check out the full-length video below. I know a lot of folks who worked on the campaign and think that…
  • Got goals for content marketing, SEO?

    Jeff Esposito
    20 Jan 2015 | 12:43 pm
  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
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    {grow}

  • Can the Onion Theory bring social media lurkers into the light?

    Brooke Ballard
    26 Feb 2015 | 4:00 am
    By Brooke Ballard, {grow} Contributing Columnist Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media, and the people who may love your company but stay in the shadows. But what if we’re focusing on the medium and not the message? If we can’t measure social media lurkers, maybe the content can draw them in. As Brian Solis famously said: Social media is about sociology not technology. BINGO. The Onion Theory Once you’re over…
  • Adventures in Analogia: How to Find Customers in the Offline World

    mars
    25 Feb 2015 | 4:00 am
    By Mars Dorian, {grow} Contributing Columnist I’ve done the unspeakable. I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. Maybe you’ve heard of it; it’s filled with 3D objects you can actually touch, offers amazing resolution (better than a Retina display) and is full of these two-legged, carbon-based lifeforms. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur? Well, I wanted more offline clients from my local area to diversify…
  • Don’t block me bro: Internet ad blocking takes hold

    Mark
    24 Feb 2015 | 4:00 am
    Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why? If you haven’t become addicted to The Marketing Companion podcast yet, this would be a good episode to try it out. Tom Webster and I cover some amazing topics … with a little humor and fun thrown in the way as well.  In the latest episode, we unwrap: Ad blocking — A crisis is emerging in the online ad industry. 9 percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is holding the Internet hostage and…
  • Behind the scenes: How to write a business book

    Mark
    23 Feb 2015 | 4:00 am
    I just completed a year-long process to bring you a new book. It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. It is my best book, perhaps my best work of all-time. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process. How I write books The main idea — The most challenging part is coming up with an idea that is truly different and exciting to…
  • Five lessons in marketing data analysis for beginners

    Mark
    19 Feb 2015 | 4:00 am
    Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. They tested a new version they had developed and indeed, there was a small, positive bump in sales. I asked what I thought was a logical question, “How do we know with statistical certainty that your change made the difference and that this didn’t happen by chance alone, or some confounding factor like advertising or seasonality?” They looked at me with…
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    360i Digital Agency Blog

  • SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

    360i
    27 Feb 2015 | 7:34 am
    Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help attendees prepare for the five-day jaunt and a list of some of Austin’s best hotspots for noshing and networking. Cover photo via Imgkid   The post SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015 appeared…
  • 360i Named #1 Global Digital Agency in Warc 100 Rankings

    360i
    26 Feb 2015 | 7:29 am
    360i has been named #1 Global Digital Agency by Warc in the 2015 Warc 100, a ranking of the top agencies, companies and campaigns that establishes the benchmark for commercial creativity worldwide.  In addition, our “Say it with Bacon” campaign for Oscar Mayer ranked among the top 100 campaigns. Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can…
  • Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

    Jwala Gandhi
    26 Feb 2015 | 7:00 am
    In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a 75 percent increase in global video posts that have totaled over one billion daily video views. And just earlier this month, new stats were released around attention garnered at the Super Bowl – notably citing how ads that ran through the…
  • 360i Summer Internship Program: Now Accepting Applications

    360i
    24 Feb 2015 | 8:05 am
    Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market. Oh, and just in case…
  • Facebook’s New Relevance Score Measures Content Success from 1-10

    360i
    13 Feb 2015 | 12:28 pm
    This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency around ad health score on the platform. This update supports Facebook’s vested interest in creating the best possible experience for users; supporting marketers, while moving them toward paid advertising that resonates, ensuring the platform’s long-term…
 
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    Mindjumpers

  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
  • Dark Social – We Only See The Tip of The Social Media Iceberg

    Christine Dissing
    18 Feb 2015 | 6:35 am
    A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. Dark Social happens when someone shares…
  • Branded Content: 6 Things To Remember before Publishing

    Christine Dissing
    10 Feb 2015 | 7:02 am
    We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Whenever you publish content it should be relevant for both your audience and…
  • Twitter Aim to Regain Momentum with New Video & Group Message Features

    Christine Dissing
    3 Feb 2015 | 1:15 am
    Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat. Video is the new black  The launch is also yet another indication of how video…
  • Content Creation – From Quantity to Quality

    Christine Dissing
    21 Jan 2015 | 6:51 am
    Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented on a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users. It’s all about being relevant and relatable As we now write 2015…
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    The Next Web » Social Media

  • Reddit’s chosen charities handle sex, drugs and no religion

    Mic Wright
    26 Feb 2015 | 10:00 am
    Last week, Reddit announced it was giving 10 percent of its gross ad revenue to charities chosen by its community and opening a vote to decided which 10 would benefit. Now we have the results and the selection is about as Reddit-like as could imagine. The list includes tech non-profits – the Electronic Frontier Foundation, the Tor Project, the Free Software Foundation and the Wikimedia Foundation – and organizations dedicated to studying the effects of psychedelic drugs – the Multidisciplinary Association for Psychedelic Studies and the Erowid Center. There’s also…
  • 7 SEO strategies to implement in 2015

    Mackensie Smith
    26 Feb 2015 | 7:28 am
    This post has been brought to you by SEO PowerSuite: all the SEO tools you'll ever need under one roof.                                                                                                                                                             Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was applied…
  • You’re more likely to read this article because the headline contains the word ‘iPhone’

    Katie Moffat
    25 Feb 2015 | 8:52 am
    This post is part of the 'Market Intelligence' series, brought to you by SimilarWeb: get insights for any website or app.As technology become a larger part of modern society, so do the news content that compliment our futuristic lifestyles. For online publishers, securing high rankings in search results is an ever-present challenge. While there are many different strategies to achieve visibility, most are variations of two cornerstones: produce content that is either topical or timeless. Market intelligence company SimilarWeb undertook an analysis of traffic to five of the most popular…
  • 11 apps and services that don’t exist, but (sort of) should

    Pep Rosenfeld
    25 Feb 2015 | 7:44 am
    Pep Rosenfeld is co-founder of comedy theater Boom Chicago and Boom Chicago Creative in Amsterdam. He loves both nerd chic and chic nerds, and can be seen hosting events where they meet — like #TNW2015. There’s an app for nearly everything. But wouldn’t it be nice to have a few new apps that would combine the best elements of some of our favorites? Or extend the basic principles of popular apps to new markets? Here are some ideas for any developers out there… Twinder A dating app for people who want to hook up, but want their dates to communicate in no more than 140 characters…
  • SocialRank is launching Instagram follower analytics and you can get early access

    Mic Wright
    25 Feb 2015 | 7:00 am
    Update: The first 100 codes are gone but SocialRank will still give your sign up priority if you use the TNW100 code here. Original story follows… We last wrote about SocialRank when it launched its Tech Startup Index, tracking Twitter data from the world’s most exciting up and coming firms. Now it’s given us a heads up on its next release – SocialRank for Instagram. Like its Twitter product, SocialRank’s Instagram analytics will allow you to sort and filter your followers by location, keyword, most engaged, most valuable and a range of other criteria. The company’s running a…
 
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    Huddle Productions

  • Bud Light Up For Whatever Campaign

    Chris Yates
    17 Feb 2015 | 12:36 pm
    The post Bud Light Up For Whatever Campaign appeared first on Huddle Productions.
  • Speakeasy in Dallas

    Chris Yates
    15 Feb 2015 | 6:30 am
    Speakeasy is a content marketing, social media and promotions agency that works with Huddle Productions. The post Speakeasy in Dallas appeared first on Huddle Productions.
  • Artizone Dallas Video

    Chris Yates
    24 Jan 2015 | 8:02 am
    Here is a video we did for Artizone. Marketing VP Amber Dietrich explains Artizone, a grocery delivery company that specializes in supporting local farms, food shops and artisans. Here is their YouTube Channel. The post Artizone Dallas Video appeared first on Huddle Productions.
  • Southwest Airlines Videos in Social Media

    Chris Yates
    3 Jun 2014 | 9:46 am
      Southwest Airlines  is one of the largest and most strategic airlines within the social media landscape. Southwest Airlines is very active with over 1.6M followers on Twitter, 4.1M fans on Facebook and over 9 Million views on Southwest Airlines YouTube Channel. Alice Wilson who leads the social marketing practice at Southwest Airlines is responsible for extending the brand’s imprint online and driving business objectives within the social space. Along with her counterparts in Corporate Communications and Customer Relations, she defines the social strategy and vision for the…
  • No Kid Hungry

    Chris Yates
    1 Jun 2014 | 6:21 am
    Tim McDonald Director of Community at at Huffington Post talked with Chris Yates at SXSW & SXSWi. McDonald talked about his passion for the No Kid Hungry Campaign. For more information on No Kid Hungry. Huffington Post     The post No Kid Hungry appeared first on Huddle Productions.
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    Courtney Engle Robertson

  • WordPress 4.1

    Courtney Engle Robertson
    9 Feb 2015 | 12:30 pm
    I’m a bit delayed on sharing about the changes in self-hosted WordPress 4.1 (not WordPress.com), but here we go: Twenty Fifteen This new theme is a return to simple personal blogging. While Twenty Ten/Eleven/Twelve/Thirteen were great themes to build an entire website on, Twenty Fourteen was ideal for magazine layouts, and Twenty Fifteen is great a keeping blogging simple. Take a look at the demo running on https://twentyfifteendemo.wordpress.com/. Demo WordPress TwentyFifteen Theme Distraction-Free Writing Normally when you write a post, you’ll see a screen similar to this:…
  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    Follow my blog with Bloglovin WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
    WordPress 4.0 will be released this week. While there are no drastic changes to come, lots of great tweaks have been made.  WordPress 2.9 -> 3.0 was a big change, but 3.9.2 -> 4.0 is “business as usual”, in that good changes have been made without overhauling nearly everything.  Take a look at what new features you can expect: Insert Media from URL Preview While we have had “insert media from URL” since 3.9, the ability to preview media inserted this way was lacking.  We now can see the preview in the media uploader, as well as in the post editor: Media…
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    CompuKol Connection » Blog

  • Why Using Customized Content is Beneficial for Your Brand

    Carolyn Cohn
    25 Feb 2015 | 9:01 pm
    You  have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. It seems as though all brands look alike You may be able to write the most wonderful content.
  • How to Measure Your Marketing Efforts Online

    Michael Cohn
    23 Feb 2015 | 2:01 am
    Capturing the analytics and ways to gauge how your content is performing is exremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. The importance of analytics of your marketing efforts You may think that gathering the metrics (the analytics) from your marketing strategy for your brand is a nice thing to capture but that it isn’t really necessary and that it…
  • Ensuring that Your Content Isn’t Ignored

    Carolyn Cohn
    18 Feb 2015 | 9:01 pm
    You have heard it and read it a million times. Content is King! It is king for many different reasons. You need content to build your target audience and you need content to express what you have to offer in an eloquent and exciting way, a way that attracts other people and compels them to interact with you.  Knowing how to write content that sticks Interestingly, you may write content that you think is amazing. You may think that what you have to say and how you manage to express it is the best way that anyone in the universe can come up with. However, your perception may not be what the…
  • Making a Significant Contribution in Your LinkedIn Groups

    Michael Cohn
    15 Feb 2015 | 9:01 pm
    You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. How do you start to make a more significant contribution? The main reason that you are a member of all of those LinkedIn groups is because you want (and need) to focus on the members of your target audience with whom you can share the most productive and mutually…
  • Using Social Media to Make Your Event Sing

    Carolyn Cohn
    11 Feb 2015 | 9:06 pm
    You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some! Your event should be the only one that they want to attend When it comes to presenting effective and memorable events, you don’t want to go for quantity alone. You are going to want to really concentrate on the quality of the event and the quantity will follow on its own. There are many elements that go into making a successful event and you need…
 
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    all the news that's fit to blog, tweet & post

  • Still Life

    Debbie Hemley
    5 Feb 2015 | 3:42 pm
    Still Life
  • @dhemley Personal Essay Published on Medium

    Debbie Hemley
    4 Feb 2015 | 5:35 am
  • Change is Good, Especially When It Comes to Social Media

    Debbie Hemley
    27 Jan 2015 | 4:42 am
    Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways to tell a story, new ways to format information. Recently the Boston Globe, changed the format of my favorite section–the G section. I’ve seen this section go through several iterations during the time I’ve lived in Boston. The first few days I might feel like, “whoa, what happened here?” But within a short time I…
  • Lessons Learned from Brands on Social Media

    Debbie Hemley
    24 Dec 2014 | 4:48 am
    26 Ways Brands Succeed with Social Media Marketing was published today on Social Media Examiner. As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin.  I needed to narrow my approach and find a way to identify brands who were indeed, successful. I reached out to Ryan Hatoum (@ryanhatoum), US PR Manager at Socialbakers, who graciously agreed to provide me with data (e.g. # of updates, # responses, # of new followers, etc.) about the 30 top brands on Twitter, Facebook and YouTube.  And since the information…
  • Social Media Work-Out

    Debbie Hemley
    25 Nov 2014 | 3:52 am
    Today I have a new article, 26 Ways to Strengthen Your Social Media Marketing, published on Social Media Examiner.  Whether you’re new to social media or were an early adopter, the piece focuses on ways you can strengthen your overall presence and add more vitality. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by! While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.
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    » Blog

  • Weather-Based Marketing

    Morgan Jones
    19 Feb 2015 | 12:52 pm
    How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on .
  • Digital Success for your Small Business

    Morgan Jones
    11 Feb 2015 | 1:47 pm
    In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on .
  • Social Customer Service & How FREAKER Nailed It

    Kristin Lubben
    3 Feb 2015 | 10:13 am
    An inside look into a great customer service experience that I had through social media and what your brand can do to mimic the process! The post Social Customer Service & How FREAKER Nailed It appeared first on .
  • How your brand can win the 2015 Super Bowl

    Morgan Jones
    27 Jan 2015 | 10:46 am
    In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on .
  • Influencer Marketing – Part 2

    Ian Western
    22 Jan 2015 | 9:27 am
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on .
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    Pushing Social

  • Will Content Marketing Work For Your Business?

    Stan
    26 Feb 2015 | 7:15 am
    You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls.  Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO.  You are. Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy.
  • How to A Tell a Story That Sells

    Stan
    25 Feb 2015 | 5:20 am
    A little while ago we defined Content Marketing as “Stories that Sell.”  This definition still holds.  Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.
  • How to Immediately Improve Content Performance

    Stan
    24 Feb 2015 | 2:51 am
    Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
  • How to Select Your Content Marketing Director Using The Content Marketer Scorecard

    Stan
    23 Feb 2015 | 5:00 am
    At Pushing Social, we are often asked to evaluate or hire content marketers for our clients.  Over time, we’ve been able to pinpoint the competencies a content marketer needs to succeed in the position.
  • How Better Content Can Help Your Sales Team Close More Deals

    Stan
    18 Feb 2015 | 5:00 am
    Your sales team needs your content to work hard for them today. It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done. The modern sales rep needs the support of a well-designed and targeted content marketing plan.
 
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    solar news HubSpot

  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
  • Solar Energy Tips Everyone Needs To Know

    20 Feb 2015 | 3:21 am
    Solar energy can seem quite complicated if you are not familiar with the technology and products used. You just need the right information so you can take the opportunity by the horns. Read this article to learn of the many benefits that solar energy can provide homes and businesses. You need to understand how you can save energy after get it done by the solar power system you use. The battery power is stored until ready for use. Additionally, you can sell excess power to the utility to save even more. Effective solar panels are able to move. If the panels are stationary, you should choose a…
  • Solar Energy Tips You Can Start Trying Today

    18 Feb 2015 | 10:52 am
    Are you familiar with solar energy? Is there anything else you want to know about solar energy? If this is the case, you should learn everything you can and have a good plan for moving forward. Read on to discover how to take advantage of solar energy market. The number of solar panels to purchase, and its effectiveness has everything to do with the amount of energy your panels produce. You must do the math to figure out how many panels will be needed. It’s a good idea to get some very good signs for many poor. While maintaining solar panels, which should continue to work well.
  • Solar Energy Advice That Can Work For You

    9 Feb 2015 | 8:12 pm
    Solar power is becoming very popular. Anyone who owns a building can benefit from this energy source. If you aren’t sure how it works or what benefits await you, read on! In this article, we will discuss the latest and greatest in solar energy. Start small if you are just starting out with solar energy. Choose a few lights to put in your front yard until you realize the benefits of solar energy. You can find these in almost any type of home improvement store. Installing these isn’t terribly difficult, you just place them where you want them. Find solar panels that maximize energy…
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    Talk It Up!

  • Why you should try something new

    heidim@heidimillerpresents.com (Heidi Miller)
    26 Feb 2015 | 4:44 pm
     No matter how successful you are, you should take time to try something new This month, I have been looking for something new to add to my fitness routine of water aerobics, yoga, weights and occasional elliptical and salsa dancing. Since my gym offers Zumba classes, I thought I'd give it a go. Observation #1: Zumba is not for the faint of heart. I taught water aerobics for 10 years, and I taught a hard class. Zumba kicked my cardio butt in the first five minutes. Observation #2: There is a reason there are no Zumba for Arthritics classes. This particular class was 90% jumping and…
  • Content Marketing 101

    heidim@heidimillerpresents.com (Heidi Miller)
    23 Feb 2015 | 8:07 pm
    Had a blast sharing a content marketing overview and best practices with the students at Seattle's Foster School of Business graduate class. Ain't it great to influence young minds? :-)
  • Spirit Airlines' new campaign hugs its haters with 8,000 bonus miles

    heidim@heidimillerpresents.com (Heidi Miller)
    18 Nov 2014 | 4:12 pm
    Why Spirits Airlines' "Hate Thousand Miles" Campaign is brilliant Recently, the budget airline Spirit Airlines launched a new crowdsourced campaign, "Hate Thousand Miles," inviting airline travelers to share the hate by submitting their biggest complaints on the Spirit website in exchange for 8,000 bonus miles. Spirit, a budget airline that utilizes cattle-call boarding and charges fees for everything save having a pilot, has long the lowest-rated airline as well as the subject of customer complaints for everything from carry-on bag fees to skimpy leg room. The campaign invites travelers to…
  • Five Steps to B2B Social Media Marketing Success

    heidim@heidimillerpresents.com (Heidi Miller)
    27 Jun 2014 | 10:25 am
    I had a great time earlier this month speaking to Abhishek Borah's Foster School of Business graduate marketing class on social media and content marketing! And I have to admit that the inquisitive and whip smart young minds gave me great faith in the next generation of marketers. :-) Five Steps to B2B Social Media Marketing Success from Heidi Miller
  • Will the new ad formats ruin Twitter?

    heidim@heidimillerpresents.com (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
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    Wave: "tracking how people and brands use social media"

  • Brands fail to integrate marketing campaigns with eCommerce strategy

    Ed Bristow
    16 Feb 2015 | 8:45 am
    Brands spend huge sums of money on complex, multi-media marketing campaigns, but then fail to integrate this material in their eCommerce strategy. Often brands do not ensure that wider marketing material is present across third party retail sites, meaning these expensive campaigns are not in front of consumers at the most important stage - the point of purchase. Last we week we showed how some brands have yet to even confront the challenges involved in third party eCommerce, and this week we continue the series by examining brands who fail to go any further than just ensuring their products…
  • Why consumers can’t find your brand home page on e-retailers

    Owen Scarr
    10 Feb 2015 | 2:25 am
    Brand concessions on third party retail sites are created to promote conversion by capturing consumers and streamlining their journey towards purchase. However, these pages are often difficult for consumers to find, meaning that they struggle to provide a good return on investment.   Last week we showed you how brand concessions can benefit your business. In this article, we show you four key areas that can maximise the potential of your brand pages: Navigation: Check whether the site's navigation links take consumers to your brand page Search: Ensure consumers end up at your…
  • Why outdated attitudes towards online sales are holding many brands back

    Ed Bristow
    30 Jan 2015 | 7:53 am
    Traditionalist attitudes towards third party e-retailers are causing many brands fall behind their competitors. By failing to actively monitor and police e-retailers, companies are allowing third party sites to present their brands and products poorly and make vital mistakes when listing products. Last we week we showed the steps brands need to take to drive improvements in their channel partner eCommerce strategy, with the first step being to ensure traditionalists understand how important ensuring high quality brand and product presentation is and how it can have a direct positive impact on…
  • 5 reasons why you need a brand home page on your online retailers

    Owen Scarr
    28 Jan 2015 | 3:37 am
    Brand pages on online retailers provide a dedicated space for a brand and its products. In this short series of articles, we look at why these pages are an effective tool for driving conversion and how you can make the most out of your opportunities.   Brand pages can help you: Capture consumers, focusing the purchase journey Give your products the best possible presentation Strengthen your brand Sell your products as a collection Promote your campaign messages Capture consumers, focusing the purchase journey     On other pages your products are thrown in with the rest. By…
  • With Super Bowl 2015 approaching, we investigate which advertising strategies worked best for movie studios last year

    Owen Scarr
    22 Jan 2015 | 4:35 am
    With a U.S audience of up to 110 million, the Super Bowl is the key date in every movie marketing calendar. However a prime spot can cost up to $4 million, is paying big worth it? What strategies can studios employ to promote their films? We take a look at last year to find out. Super Bowl week marketing The weekly lead-up to game day is filled with teasers and official releases Tie-in commercials Muppets Most Wanted sucessfully debuted a tie-in commercial for the Toyota Highlander. This was the most engaging pre-game movie content, gaining nearly 7M views Super Bowl Spot Teasers Captain…
 
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    Social-Media

  • Build The Mailing List Of Your Dreams

    Natalie MacNeil
    25 Feb 2015 | 9:23 am
    When it comes to building a business online (or even offline), there is one thing you ABSOLUTELY need to set yourself up for success: an engaged mailing list. By “engaged,” I mean a list packed with people eager to learn more about what you do, who want to stay updated on what’s going on in your corner of the web, and who, ultimately, will become your paying clients. When I started She Takes on the World as a wee blog back in 2008 things were so different than they are now. The gospel of “build your list!” had yet to be preached everywhere. In…
  • Five Things Every Entrepreneur Should Outsource Right Now

    Natalie MacNeil
    23 Feb 2015 | 5:00 am
    With apologies to Sheryl Sandberg, before we “ban bossy” it would be really great to ban the exaltation of “busy” for today’s entrepreneurs. Especially for women entrepreneurs who try to embody Superwoman by doing all the things, all the time. Busy becomes synonymous with successful, hard working and dedicated instead of the dark side symptoms of overworked, exhausted and burnt out. One of the best ways to reclaim “busy” is to embrace delegation so that the same volume of work gets accomplished in less time with less blood, sweat and tears. Here are…
  • TDA Group Content Happy Hour: Seeing what sales sees

    Paul Gustafson
    20 Feb 2015 | 10:40 am
    Do you see what the sales team sees? If you’re not sure, take a look at this week’s content marketing digest for advice on producing content sales folks crave. You’ll find articles about bridging the divide between sales and marketing teams, and then progress to items covering the selling power of social media and brand management. Plus, go waaaaay back in time and hear how language may have sounded during a sales and marketing meeting a few thousand years ago. How Aligned Are B2B Marketing and Sales Teams? By Ayaz Nanji at MarketingProfs Apparently, sales and marketing teams all over…
  • Can B-School Change Your Life? What I Think About Marie Forleo’s B-School + My Big B-School Bonus

    Natalie MacNeil
    15 Feb 2015 | 9:09 pm
    Since launching The Conquer Club, I’ve been to Conquer meetups in cities around the world. No matter what city I find myself in, alumni from Marie Forleo’s B-School show up in droves. You’ve probably heard about B-School from friends, people you follow, and other online entrepreneurs you greatly admire. The truth is, many successful online entrepreneurs (including me!) are Alumni of B-School. In case you’ve never heard of B-School, it’s an 8-week business training program for modern entrepreneurs. It helps you turn your blossoming online presence into your own…
  • TDA Group Content Happy Hour: Overcome your fear of Friday the 13th

    Paul Gustafson
    13 Feb 2015 | 9:10 am
    Suffering from an acute case of paraskevidekatriaphobia? Don’t worry—we can help you overcome your fear of Friday the 13th. First, take a deep cleansing breath. Then read this week’s TDA Content Happy Hour, which has a healthy dose of content marketing tips. You’ll learn new ways to boost customer engagement, improve your digital marketing tactics, enhance email strategies, and increase productivity. Plus, get the latest on when mobile app users engage with your content. Five Actions Marketers Can Take to Deliver Real Engagement in 2015 By Reggie Wideman at MarketingProfs With…
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    David Meerman Scott - Web Ink Now

  • From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

    David Meerman Scott
    23 Feb 2015 | 7:21 am
    Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
  • Marketing Lessons from Miley Cyrus on #SNL40

    David Meerman Scott
    19 Feb 2015 | 1:34 pm
    I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
  • Stonyfield Yogurt is Too Plain Vanilla

    David Meerman Scott
    11 Feb 2015 | 10:34 am
    Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
  • Photographs of Real People Work Better than Inane Stock Photos

    David Meerman Scott
    3 Feb 2015 | 9:56 am
    Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
  • Big Birge Plumbing Co. Grows Business in a Competitive Market

    David Meerman Scott
    27 Jan 2015 | 7:39 am
    Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow. While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”
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    We Are Social

  • We Are Five in France!

    Sandrine Plasseraud
    27 Feb 2015 | 3:06 am
    We are half the age of Facebook, almost half the age of Twitter and nearly the same age as Instagram – We Are Social’s Paris office is now five years old! On 5th February 2015 we celebrated our fifth anniversary with all of our clients and friends in the industry. Over the last five years, our employees (commonly referred to as Gremlins) grew from one to 84, in order to better support our clients and create first class work encompassing social, digital and even above the line activities. I’d like to take this opportunity to say a huge thanks to everyone who came along, Piper…
  • The social Battle of the Brits

    Sophie Crane
    26 Feb 2015 | 8:01 am
    The Brit Awards has never quite had the wow factor of its US music award counterpart The Grammys. Madonna’s gyrating comeback, Kim Kardashian sparkling in something glamorous and revealing, and Kanye West’s burgundy velour tracksuit and performing in his anticipated adidas Yeezys were all highlights of the Grammys 2015. In comparison, expectations of the Brits were so low; they had barely made it off the floor. In the three weeks leading up to the event, excitement around the awards ceremony on Twitter had only reached 58k mentions (compared to 1.7 million for The Grammys in the…
  • One of the Best Companies to work for

    Jessica Barlow
    26 Feb 2015 | 3:13 am
    For a second year running, we’ve been recognised by Best Companies as a great organisation to work for. So what makes us so awesome? Well, one of the things is that we’re focused on finding out what makes our team tick, their thoughts on how the company is run and what’s important to them. Loads of insights come out of this, and we then use these to come up with ways to engage the team. Not that dissimilar to how we help clients engage with their audiences… Receiving another Best Companies accreditation is a huge coup for us. It’s an award that focuses on workplace…
  • The Rise Of Democratic Brands

    Simon Kemp
    25 Feb 2015 | 8:37 am
    As part of our on-going work on #ProjectReconnect with the WFA, we have regularly seen evidence that ‘inclusive’ marketing approaches are amongst the most effective. We joined forces with the Project Reconnect team to explore this topic in more detail, and they’ve been kind enough to let us share our findings here. Marketing needs to become more democratic The more people are involved in something, the more they engage with it. This is true in marketing too, and the organisations that succeed in actively involving their audiences and consumers in the creation and development…
  • Pinterest is the fastest growing network

    Deniz Ugur
    24 Feb 2015 | 8:22 am
    GlobalWebIndex has produced an infographic highlighting the fastest growing social networks, outside of China, in 2014. It shows that Pinterest was the fastest growing social platform last year, with a huge 97% increase in active users, closely followed by Tumblr at 95%. More information can be found in our blog post about GlobalWebIndex’s Social Report.
 
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    Ideas For Conversations

  • Fix Your Roof By Checking Out These Tips

    George Massenburg
    21 Feb 2015 | 10:00 am
    The obligation of home possession can be truly befuddling. There is upkeep and repairs that need to be carried out all the time. This article can help you figure out which ventures you can handle all alone and which are best left to an expert. You shouldn’t put off supplanting shingles. You may think it’s alright to tend to settling something, nonetheless, the harm will compound over the long haul. By promptly supplanting your shingles, you can spare a ton of cash and issues later on. Taking fitting consideration of your roof will help it stay strong over the long haul. Breaks…
  • Important Things Every Entryway Should Have

    George Massenburg
    21 Feb 2015 | 9:56 am
    Whether extensive or cushy, the home gateway holds extraordinary vitality in our ordinary lives. It’s both where we plan to welcome the day and where we are invited home at night. A decently designated portal can figure out if we leave the home in a restless scramble or completely gathered. Additionally, this humble setting gives guests their first look into our homes and our individual style—so why not center our full consideration on making it look great? For full structure and capacity, equip the space with these seven vital components. Seating A spot to sit as you slip your shoes…
  • Getting Rid of Fleas in Your Place

    George Massenburg
    21 Feb 2015 | 9:52 am
    Wash lived-in regions and things. Toss the greater part of the pet sleeping material in the clothes washer and let it strive for a profound twist. That incorporates anything that the pets like to frequently lie or consider, which isn’t generally planned to serve as pet sheets. Wash it all – the bedsheets, the toss on the couch and the restroom mat. In the event that the thing is not salvageable or within the pet sleeping material is loaded with earth (dander, insect eggs, bug hatchlings, and bug fertilizer) best to toss it out and buy another bunk. Regardless of the possibility…
  • The Debutant Guidelines to Deal with Wallpaper

    George Massenburg
    21 Feb 2015 | 3:29 am
    Today, an extensive variety of convincing plans are accessible, and because of advances in assembling, its simpler than any other time to hang wallpaper. Still, in the event that you’ve never worked with the stuff previously, the prospect can appear overwhelming. That said, anybody can take in the methods for wallpaper. In case you’re in the early phases of arranging DIY wallpaper extend, these tips can help you purchase right and introduce the item with at least inconvenience. Trends Know this current: It’s not abnormal for a property holder to keep the same wallpaper the…
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    tcapushnpull.com

  • Search Engine Optimization Tips for 2015

    dcyphers
    27 Feb 2015 | 5:58 am
    Search engine optimization techniques have always been quick to evolve and this year is no different. The topics are the same, but the techniques are changing fast. Here are a few of the key shifts that everyone in the marketing department needs to consider this year: Social Media Ranks Highly – Especially as Google hides more keyword ranking data, SEO is becoming more about brand visibility across platforms. Users may find you first on any number of social platforms and click back to your site – so the game becomes less about ranking and more about being found where your users hang out.
  • To boost posts or to advertise? That is the question.

    Kellie Elmerraji
    20 Feb 2015 | 12:42 pm
    We all know that Facebook has decreased the organic reach for pages. These days, if you want to be seen in people’s news feeds, you have to spend money. But what’s the best bang for your buck? The problem is that there’s not always a clear answer. Facebook’s advertising options can be completely overwhelming and confusing. But don’t worry; we’ve got you covered. Here’s the everything you need to know about the differences between promoted posts and boosted posts and how to determine which option best fits your marketing objectives. Boosted posts Think of this option as…
  • 7 Ways to Scale Your Content Marketing

    dcyphers
    28 Jan 2015 | 12:15 pm
    via: www.valuablecontent.co.uk So you’ve decided that content marketing is a serious to do list item for 2015, but it’s a bit daunting to get started. Well you’re in luck. Here’s everything you need to know on how content marketing is maturing and the ways that marketers can embrace it. Not that long ago, clients were wary of “content marketing.” Could we really attract audiences and build relationships by sharing information (copy, photos, videos) that was relevant and interesting but not directly selling products and services?  Brands large and small have proven that a…
  • Hell, now everyone can take a bathroom break.

    Anna Forbes
    23 Jan 2015 | 1:54 pm
    This week, Twitter introduced its new Recap feature “While You Were Away…” In a nutshell, the new function provides users with a snapshot of some of the Tweets they may have missed. We’ve only had 2 days to experience the new feature, so the jury is still out, but here are some of our initial reactions to the Tweet Recap. via https://blog.twitter.com/2015/while-you-were-away-0 We can take bathroom breaks again! The recap function is pretty comforting. While we might love the idea of sitting on Twitter watching the flood of Tweets go by, it’s just impossible to catch…
  • Following Facebook’s 20% Rule

    Anna Forbes
    16 Jan 2015 | 6:30 am
    As we now know, Facebook advertising is essential for maximum impressions and engagement. We have spent the last year tweaking our strategies and ad budgets to accommodate paid posts. But, one of the biggest challenges we have faced in Facebook advertising has to be the 20% text rule. Facebook has a rule that no image with 20% or more text can be promoted. The idea behind this is to deter brands from making obvious advertisements and paying to post them in people’s news feeds. I gotta say, in theory I think this is a great rule. As a consumer, I  don’t want to be bombarded with obvious…
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    Social Media Network - Marketing

  • Facebook Suicide Alarm - Social Media

    27 Feb 2015 | 1:37 am
    Facebook has recently launched a Tool that can enable You to Report if you find Someone's Posts indicating a Suicide in the near future. You can now Report Posts to Facebook that seem to show someone suffering from a Suicidal thought. There will be a third party who will review Your Reported Posts and will then decide whether to reach out to the user with advice and support.After the Team has reviewed, there will be a PopUp at the distressed person's wall. There will be options provided here as to what next steps can be taken. No doubt Fake things will be rigged up on this -…
  • Three Important Criteria In Social Media

    24 Feb 2015 | 9:45 am
    Three Important Criteria In Social MediaI work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Building Loyalty In Social Media

    24 Feb 2015 | 2:34 am
    Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Have You Checked Your Network And Friend List - Social Media

    22 Feb 2015 | 2:40 am
    About 83 million accounts are fake on Facebook. Have You Checked Your Network And Friend List?I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • A Very Important Part Of SEO Is Page Loading - Social Media

    15 Feb 2015 | 9:43 am
    A very important part of SEO is page - loading. It is critical that your page loads fastI work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
 
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    Paul Sutton

  • Surely Experience Can’t Be More Important Than Skill in PR. Can It?!

    Paul Sutton
    25 Feb 2015 | 12:30 am
    There’s no point in sugar-coating it, the CIPR’s State of the Profession report makes for depressing reading. Pick a subject it covers – gender balance, pay equality, diversity – and there is very little to smile about. Others have published their own summaries of the findings, notably Stephen Waddington and Rachel Miller, but I wanted to focus on one specific area that really caught my attention; that of competencies. I was given the chance to read the report last week ahead of its publication yesterday, and the timing couldn’t have been better. Or worse, depending on your…
  • Why the Traditional Model is Failing Communications Agencies

    Paul Sutton
    23 Feb 2015 | 12:40 am
    Imagine, just for a moment, working in an environment where you are channelled into a role that solely concentrates on and celebrates your strengths. Your weaknesses don’t hold you back. Just think what you could achieve. Now think about your own role. Does it match up? If the answer is yes, you’re either extremely lucky or you’re lying to yourself. Because generally speaking we are conditioned to be defensive about our weaknesses and to put time and effort working on them if we want the promotion, the salary and the successful career. The interview question everyone dreads and few…
  • The Problem with ‘Trust Me, PR is Dead’

    Paul Sutton
    13 Feb 2015 | 12:50 am
    The claim that PR is dead has been doing the rounds again recently with the release of former Edelman EMEA CEO Robert Phillips’ new book. It’s an old argument. A quick Google search for ‘PR is dead’ returns no less than 204 MILLION results. With that in mind, I had no intention of writing this post. Been there, done that, got the t-shirt. But after a Twitter debate with Mr Phillips on Wednesday, I feel compelled to offload my thoughts. So here goes. Buckle your seatbelt, put your tray in the upright position, and please take a moment to locate your nearest emergency exit. The argument…
  • Freelance Diaries: Four Lessons from Month One

    Paul Sutton
    11 Feb 2015 | 1:06 am
    I’ve now been working as a freelance social media marketing consultant for about five weeks. Which really isn’t long in the great scheme of things. But during that time I’ve spoken to lots of people, I’ve ‘won’ some fantastic work and I’ve missed out on a potentially lucrative project that would’ve been massive fun (think luxury lingerie brand + Fifty Shades of Grey). I’ve spent lots of time travelling in the car and, as a result, immersed myself in the world of podcasting and become addicted to Serial. I’ve drunk a lot of coffee with a lot of different people. And I’ve…
  • #KleenexKiss: Would You?

    Paul Sutton
    4 Feb 2015 | 1:20 am
    It never fails to stun me how naive brand marketers can be when it comes to hashtag fails. The point was brought home to me, yet again, on Tuesday by everyone’s favourite tissue brand (?) Kleenex. #KleenexKiss is, for me at least, a tad bizarre, consisting as it does of filming yourself kissing a tissue and sending it to a deserving friend. Huh? You know, rather than just saying something to them. Or messaging them yourself. And I’m not the only one this is completely lost on. Why would I send a #kleenexkiss when I could just message the person I love direct? Why do I need to reg. for a…
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    Pam Marketing Nut

  • You Can’t Fake Relevance in Social Media, Business and Life

    Pam Moore
    26 Feb 2015 | 12:58 pm
    The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to nurture relationships, build community, increase brand awareness, or achieve your business goals. Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consistently provide value and connect in a real, human and memorable way. You can not fake being relevant.
  • Zoom Your Personal and Business Brand on Twitter with These 8 Tips

    Pam Moore
    24 Feb 2015 | 11:27 am
    Are you one of those people who sees others tweeting and talking in 140 characters to build their brand and wish you knew how to do the same? You see them rockin’ their personal and business brands, building community, fostering new relationships and growing their business, all using Twitter. However, you may feel like you are left out of the tweeting, posting, pinning, social world. Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start? If this is you, then you are in luck as this episode and new series of the Social Zoom…
  • 10 Tips to Refocus on Your Customer

    Pam Moore
    20 Feb 2015 | 11:35 am
    Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family. How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members to make the desired action or purchase decision? Does a visit to your blog, website or Twitter stream provide information that helps…
  • Why I Chose Podcasting & What I Learned after 100 #SocialZoomFactor Episodes!

    Pam Moore
    17 Feb 2015 | 12:14 pm
    It’s official. We have hit 100 episodes of the Social Zoom Factor podcast! Little did I know when I set out to test the media waters with podcasting July, 2014 how much I would fall in love with the medium. We did the research and had solid plans for how to integrate podcasting into our business model, ensure we were providing value for our existing social communities and strategically align to overall business and life objectives. We knew the future of podcasting was bright and wanted to be at the forefront of the movement to audio. I had no idea though that myself and our online…
  • How Much Time Should You and Your CEO be on Twitter?

    Pam Moore
    12 Feb 2015 | 4:47 pm
    How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media? Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram? As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks? Should your CEO, CMO and other executives even be on Twitter? If these are some of the questions you have, tune into this episode of the Social Zoom…
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    Jessica Malnik

  • The Secret To Creating A Booming Online Community

    Jessica Malnik
    23 Feb 2015 | 2:34 am
    What if I told you there was a magic formula you could follow and replicate exactly to create a booming online community with crazy high levels of engagement? A formula that could help your brand new community turn into an “overnight success” with thousands upon thousands of active contributors each week. I bet you anxiously took out your moleskin, ready for me to spill the goodness. Ready for it? There is a formula that you can use to grow your community. But, it’s not a magic bullet. Or, quick fix. It will take hard work, dedication and the sinking feeling that your community…
  • Finding Your Sweet Spot As A Community Manager

    Jessica Malnik
    9 Feb 2015 | 11:47 pm
    Growing up, I was a huge basketball fan. Despite being slightly vertically challenged, I had a sweet spot on the court where I knew I could sync a jump shot regardless of pressure. I was in the zone, and knew no matter what obstacles were thrown around me I could focus and make the shot. So, what does this have to do with community management? As a community manager, I’m used to wearing a lot of hats. Be it, customer advocate, moderator, community builder, brand advocate and yes sometimes even referee. This requires a delicate balancing act advocating for both the company and the customer.
  • The Biggest Mistake You May Be Making With Your Community Moderation Strategy (And Why Facebook Will Never Have A Dislike Button)

    Jessica Malnik
    26 Jan 2015 | 11:35 pm
    Moderation is a big topic in the community management space. For many, it automatically conjures up images of trolls and ban buttons. However in reality, high quality moderation goes way beyond that, and is equal parts an art form, psychology and science. In a Google Hangout on Air yesterday as part of CMAD, modern community moderation was the hot topic discussed by Justin Isaf, Darren Gough, Caty Kobe, Sarah Hawk, Jenn Chen, Randy Farmer and Aurelia Butler-Ball. While I could easily write several long form posts around this topic, one specific debate caught my attention. That’s to downvote…
  • 11 Tips For Recruiting Your First 100 Members To Your Online Community

    Jessica Malnik
    22 Jan 2015 | 5:34 am
    Building a community from the ground-up is hard, often lonely work. You are starting out as the only evangelist for this fledgling idea, and you have to hustle day in and day out to get those key first members. Why 100? That’s when you typically should see some more user-generated topics and comments that isn’t necessarily all seeded by you. What better way to illustrate this than through an example. Let’s say, I want to create the ultimate online community and fan club around the most amazing 90s TV show, Saved by the Bell.  From Buddy Bands to caffeine pill addiction, I…
  • #ProductBuild: It’s BETA time!

    Jessica Malnik
    14 Jan 2015 | 9:37 pm
    This course is proving to be an exercise in endurance and perseverance. I still find myself paralyzed by both the imposter syndrome and comparison trap far more often than I want to admit. It’s making writing the last few lessons and editing process much more difficult than I originally anticipated. All the thoughts are raising around my brain. Am I really experienced enough to write this course? Is the content good enough? Too basic? Too advanced? Will anyone buy it? Let alone will anyone find it useful? Despite all this, I was able to start launching this course in a rough, closed beta.
 
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    blogs.pisocialmedia.com

  • Masculine & Feminine Social Media Content

    pismadmin
    17 Feb 2015 | 12:46 am
    So here’s a question that’s been around for some time– what do women want? And what do men want? Before I dive off the deep end of the existential pool here, I am specifically talking about social media (but of course!), and the type of posts men and women engage with the most. Do the genders respond to the same content differently? Yup, they totally do It’s no secret that women are more active on “visual” platforms like Tumblr, Pinterest and Instagram, while men spend more time on networks like LinkedIn and YouTube. But what “type” of content do the genders respond to on more…
  • Does Your BRAND Have an Instagram Plan?

    pismadmin
    30 Jan 2015 | 3:11 am
    Instagram has gone from being an iOS-only app to the 3rd fastest growing social media platform with its Android and web presence. There are around 300 million monthly active Instagrammers worldwide. Moreover, as per reports, around 86% of the world’s top 100 brands have an Instagram account today. Let’s see how you can leverage this platform for your own business promotions: Use hashtags in every post Add hashtags to any photo or video you upload on Instagram. Search for popular Instagram hashtags and make a list of the ones that are most relevant to your business. Ask visitors to…
  • New Kids on the Block for Video Marketing

    pismadmin
    29 Jan 2015 | 2:43 am
    A picture is worth a thousand words. True, but a video is worth a thousand more. With 70% of marketers reporting that video leads to more conversion than any other medium, video marketing is definitely here to stay! Time crunch and short attention span of web users are key reasons why videos engage at least half of the mobile traffic, and have a definite advantage over text in the digital space. When it comes to digital marketing, YouTube still rules, with more than 4 billion views every day. With more than 60% of the top brands embedding YouTube videos on their websites, this comes as little…
  • Old Wine in New Bottle: Top 5 Reasons Why You Should Repurpose Content!

    pismadmin
    29 Jan 2015 | 2:06 am
    Old is gold. Well, repurposing old content might actually help you strike gold in generating more leads for your business. Mind you, the word is repurposing and not rehashing. Unlike rehashing, repurposing is not just about sprucing up the presentation. It’s about maintaining the essence of a particular piece of content while you change either its structure or its intended audience. This might involve putting together a webinar with content from old blog posts, or using content from an e-book to create a series of newsletters. However, before you do all that, it is time to determine why you…
  • Social Media Tool Review: Iconosquare

    pismadmin
    29 Jan 2015 | 1:43 am
    Iconosquare, previously known as Statigram, is a social media tool which provides Instagram users with insights into their accounts. It helps you view the average number of comments/likes per photo, your most liked photos, and other key metrics about your Instagram account through a single user-friendly interface. There are more than 8.5 million Iconosquare users, and around 200K brands use this tool for their businesses. If you’re looking for an effective Instagram analytics tool for your brand, here is why you might want to take a look at Iconosquare. View Instagram news feed better…
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    Smedio - Business Ideas Worth Sharing

  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout   The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio…
  • How to Use Social Media for Effective Customer Engagement

    Stan Roach
    3 Feb 2015 | 10:19 am
    How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority of us use these platforms for fun and entertainment, some of the top global companies have made using them an integral part of their marketing communication activity. And why not? After all, that’s where everyone is, right? What better way to…
  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
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    ReelSEO Video Marketing

  • Viral Video Roundup for February 2015: Speed Dating & Power Rangers

    Andy Smith
    27 Feb 2015 | 10:33 am
    We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.
  • How to Optimize YouTube Videos for Mobile Devices [#TubeTalk #61]

    Dane Golden
    26 Feb 2015 | 11:54 am
    Half of all YouTube traffic comes from mobile devices so what is the best way to optimize your videos for mobile? On this week's TubeTalk podcast we discuss getting the most out of your mobile traffic analytics, explain the difference between the YouTube mobile apps, and confirm which annotations work on phones and tablets.
  • Vidcon 2015 Welcomes ReelSummit - Exclusive Discount for Industry Track

    Mark R Robertson
    24 Feb 2015 | 3:26 pm
    For those of you that have been lucky enough to attend our annual ReelSummit event, where we brought marketers, brands, retailers, and storytellers together to celebrate the business of video, we have some news for you. The good news is that we have secured an exclusive opportunity for ReelSEO and ReelSummit fans to attend a worthy alternate event with an exclusive discount.
  • Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

    Andy Smith
    24 Feb 2015 | 12:28 pm
    It's a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that's totally against current FTC guidelines. In this week's How To's Day, we discuss how you can properly disclose your paid endorsements, and why you need to.
  • How YouTube Can Overcome the Strategic Threat From Facebook

    Greg Jarboe
    23 Feb 2015 | 8:08 am
    There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.
 
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    Prepare 1

  • How to Use Google’s New Photo Tool to Showcase Your Business

    Blair Evan Ball
    27 Feb 2015 | 3:55 am
    How would you like BETTER branding for your business? Did you know that Google made a change that impacts businesses? You’ve heard the saying a picture is worth a thousand words, right? Google just came up with a way to showcase your business to entice more customers with photo tools. Photos as you know are the number one engagement tool in Social Media. Photos can attract new customers to your business when they are browsing online. Google is giving businesses more control of photos displayed with their search and map results, today announcing an update to the Google My Business…
  • All Change is From The Inner to The Outer

    Blair Evan Ball
    25 Feb 2015 | 3:55 am
    Do you fear change? Do you know someone who really fears change? Did you know you are in control? If you don’t like change you’ll like irrelevance even more! – Anonymous Most psychologists today agree that your level of self-esteem is the most important part of your personality, and largely predicts your success or failure, happiness or unhappiness, in every area of your life. In fact, your self-esteem is so important that you tend to organize your whole life around it. Almost everything you do is either to gain self-esteem, or to protect against the loss of self-esteem.
  • The Best Length for Updates on 10 Social Media Sites: Infographic

    Blair Evan Ball
    20 Feb 2015 | 3:55 am
    Do you give consideration to how long a Facebook post should be? What about the right length of a video to post? Or how about the length of your title? SumAll came up with this great data and insights with Buffer and posted it into a fun infographic. The good, the bad and the ugly is that this is a snapshot in time. As Social Media continues to grow and evolve, I suspect this information will change as well. Be clear about your goals and objectives, but remain FLEXIBLE. SumAll is one of the top social media tools. They do social media tracking better than anyone we’ve found—all your data,…
  • 4 Keys to Unshakeable Persistence

    Blair Evan Ball
    18 Feb 2015 | 5:05 am
    Are you persistent? Do you wish you more persistent? Who comes to mind when you think of someone who is persistent? DESIRE The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat. If you find yourself lacking in persistence, this weakness may be remedied by building a stronger fire under your desires. “Always bear in mind that your own resolution to succeed is more important than any other thing.” Abraham Lincoln SYMPTOMS OF LACK OF PERSISTENCE Here you will find the…
  • How Blogs Influence Your Purchase Decisions [Infographic]

    Blair Evan Ball
    13 Feb 2015 | 3:55 am
    Do you read blogs? Do you know someone who reads blogs? How about you, do you blog for yourself or your business? If not, why not? The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most…
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    Leader Networks blog

  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
 
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    Pixable

  • The Only Way To Succeed On Facebook Is By Failing

    Adam Gassman
    23 Feb 2015 | 1:25 pm
    Thomas Edison said, “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.” The only way to win on Facebook is by learning from your missteps and being prepared to adapt to every possible scenario. Small missteps are what will lead to a much better understanding on how to package your content for Facebook most effectively. Since its launch from Mark Zuckerberg’s Harvard dorm room in 2004, Facebook has become a content behemoth that almost all websites depend upon for traffic. However, since its…
  • A Jim Carrey Impersonator Fooled Everyone At The Czech Oscars (PHOTOS)

    Sophy Ziss
    23 Feb 2015 | 12:42 pm
    Today in bizarre news that is really, totally, wholly true: a man pretending to be Jim Carrey fooled both the producers of and crowd at The Czech Lions. Prague Movie Awards had fake dude posing as Jim Carrey. Nobody knew. Were they blind? WTF? via /r/funny … pic.twitter.com/hSU8nJ1kDX — Reddit Funny (@redditfunnybot) February 23, 2015 The Czech Lions are the highest possible honors that the Czech Republic awards to films and filmmakers, and they were fooled by a Jim Carrey impersonator. We’ll keep saying it until you believe it. Some guy managed to fool The Czech Film Awards and…
  • UH OH! Vicemo Is Airing Your Dirty Laundry (PHOTOS)

    Tara Mastroeni
    23 Feb 2015 | 12:29 pm
    Now, the internet has never been known as a place that showcases our best decisions, but this takes things to the next level. After looking closely at Venmo, a money-sharing app similar to Paypal, writer/developers Mike Lacher and Chris Baker noticed something kind of funny. People in their social sharing feeds were paying each other for drugs and other shady activities without bothering to be the least bit subtle about it. Like, at all. So, they created Vicemo. Their website aggregates all of the publicly posted illicit transactions on Venmo in real time. The results prove that the…
  • Blake Little Gives Behind The Scenes Look At His Sticky ‘Preservation’ Monograph (VIDEO)

    Natalie Krawczyk
    23 Feb 2015 | 12:11 pm
    Photographer Blake Little is known for his portraits of celebrities, but one of his most recent works didn’t involve any familiar faces. Instead, he created a Craigslist ad in search of models. 90 people answered the call, ranging in age from two to 85-years-old, and none of them knew quite what to expect when they arrived at Little’s studio. But one thing is for sure, none of them could guess Little’s strange request — to film them as his crew poured honey all over their naked bodies. The idea to pour honey over actors first came to Little when he was taking photos…
  • DIY HIV Test Is Only An App Away: The Smartphone Dongle That Can Diagnose Users For STDs

    Julianne Adams
    23 Feb 2015 | 11:29 am
    A simple new device may soon be making massive waves in healthcare, according to tech site Geek Snack. Created at Columbia University, the iPhone and Android dongle quickly diagnoses patients for sexually transmitted diseases like HIV. A user puts a pinprick of blood inside a plastic cartidge (Source: YouTube/Sia Lab) The cartridge slips into the dongle, it reads the sample (Source: YouTube/Sia Lab) The app clearly displays the results (Source: YouTube/Sia Lab) As the picture shows, the app and dongle currently read for the existence of three STDs. This may not sound like much but as the…
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    ProMovieBlogger

  • Interview: SpoilerTV’s Andy Page on Organization, Page Load Speed, & Blogger

    Rollo Tomasi
    20 Feb 2015 | 1:18 pm
    A multitude of websites that utilize Google‘s Blogger content management system (CMS) exist but few have the polish that creator and editor-in-chief Andy Page has accomplished with SpoilerTV. The would-be editor-in-chief and neophyte with a freshly purchased domain name would be wise to look at SpoilerTV’s above-the-fold navigation system and the velocity at which new information is published (remember: content is king) on-site. If you wish to be regarded as relevant and efficiently shuttle site visitor’s to the information on your site they are seeking quickly, the…
  • Make Your Website’s Permalink Google News Compliant on Day One

    Rollo Tomasi
    5 Jan 2015 | 9:27 am
    If you are starting a news website, you’ll want as much organic traffic as you can get your hands on. More traffic means more page views for the news stories you are reporting on, the articles that you have written, and more clicks for the ads your site is displaying. The king of organic website traffic is new and returning visitors. The queen is Google’s SERPs. The third biggest resource is Google News. Google News usually appears at the top of regular Google SERPs. Because of this fact, getting into Google News is extremely beneficial to your site, its traffic, and its…
  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
  • How to Add Open Graph & Schema Meta Data to your Website’s HTML Pages

    Rollo Tomasi
    7 May 2014 | 8:03 am
    Learning how to add Open Graph and Schema meta data to your website’s HTML pages can be done easily or over the course of a business day. We will explore both methods in this article. First things first though. You have to be made aware of what Open Graph and Schema meta data are so that you know of their importance to your website and its HTML pages. What is Open Graph? The Open Graph protocol enables developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. As an…
 
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    Digital Pivot RSS News Feed

  • Can Ask.fm Repair the Damage?

    Jessica Cherok
    27 Feb 9580 | 6:23 am
    Summary: Ask.fm may be shutting down for good. After a rocky history, including involvement in several suicides, is the social media site calling it quits? Many people have condemned it, including the families of people who were victims of cyberbullying and suicide. The company promised to do better, but soon after...
  • Dove Wants You to Speak Words of Beauty

    Jennifer Graber
    27 Feb 7190 | 6:24 am
    Summary: Writing from behind a computer screen provides a sense of boldness. We might say things that would otherwise be unacceptable. We break ourselves and each other down. This is easy to do in a digital world, where unrealistic expectations run rampant. Amongst women, this is an alarming trend.
  • Google to Relaunch Glass

    Jessica Cherok
    27 Feb 6577 | 6:23 am
    Summary: Apparently, Google Glass is coming back. Google stopped the sale of the glasses in January of this year. Google moved the Glass division out of their headquarters and into its own office. It’s believed that the Glass team will be redesigning the eyewear, and will rerelease them once it’s completely finished.
  • Facebook Updates Suicide Prevention Feature

    Jennifer Graber
    27 Feb 2015 | 5:17 am
    Summary: Anyone who suffers from mental health problems can attest to the fact that the journey is long. The road is winding. This is true for both the sufferers, and his or her loved ones. For a long time, conversations regarding mental health have been non-existent. The lack of communication and openness creates a void...
  • More Diverse Emojis on the Way

    Jessica Cherok
    26 Feb 2015 | 5:19 am
    Summary: Apple has been criticized for not providing a diverse enough set of emojis for the iPhone and iPad. Even after releasing gay and lesbian couples emojis, some continued to claim the company was not including enough diversity. Now Apple is bringing more color to the emoji keyboard. There will be a variety of skin tones, same-sex couples, more family icons, as well as over 30 countries’ flags.
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    Sean Clark

  • Is Instagram Part Of Your Business Marketing Strategy?

    Sean Clark
    24 Feb 2015 | 1:00 am
    With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how do you use it? It’s a visual medium so you have to have an eye for an image to get it to work for you. That said, Instagram users are 58 times more likely to like, share or comment on a brand’s update than a Facebook user, and 120 times more likely than a Twitter user! Quality and consistency count more than volume, but that is the same for all the social channels. You need to add some fun to your photos, and not be too self-promotional. Get employees…
  • The Business Benefit Of Joint Venture Marketing [PODCAST]

    Sean Clark
    21 Feb 2015 | 2:43 am
    Episode 55 of The Small Business Marketing Report Podcast Marketing your business can be tough, but by leveraging other people’s audiences can sometimes magnify the impact and therefore results. Joint Venture Marketing can be a great way to get exposure to a whole new audience. But it is not always as simple as asking to advertise in someone elses email newsletter. You have to make sure there is a fit. If you get this right you can also get a transfer of their credibility too. This podcast is a simplistic example of a Joint Venture. We both have our own businesses but use the podcast,…
  • WordPress is the Web!

    Sean Clark
    20 Feb 2015 | 6:34 am
    Are you still undecided over whether to go for that custom CMS build? It wouldn’t be the first time that I have asked “Why not WordPress?”, and the figures below just go to demonstrate how much of a popular platform it is. Yes it does have its short comings, security having been one of them in the past. With the proper management and maintenance most of these can be overcome. I agree there will always be exceptions, there may even be a preference for another type of platform. But when it comes down to WordPress or a custom build I find the custom solution very hard to…
  • Is Twitter Advertising Coming of Age?

    Sean Clark
    14 Feb 2015 | 6:55 am
    There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up? One of the reasons for its massive success is the data set it holds on its users and the fact it allows marketers’ access to this data to precision target their ads. Not to be outdone Twitter is adding more and more functionality to its own ad offering. No Longer A Postcode Lottery First up is postcode targeting. US business has long been able to…
  • How to Hire Right Through Interviewing with James Reed [PODCAST]

    Sean Clark
    7 Feb 2015 | 3:05 am
    Episode 54 of The Small Business Marketing Report Podcast In this episode Robert interviews James Reed, Chairman of REED the recruitment specialists, about his new book, Why You? 101 Interview Questions You’ll Never Fear Again. Every year, REED places hundreds of thousands of people into temporary and permanent work across a number of disciplines around the world. James first joined the company in 1991 after graduating from Harvard Business School. Along with Paul G. Stoltz, James is the author of Put Your Mindset to Work. He is also a Fellow of the Chartered Institute of Personnel and…
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    L2: Business Intelligence for Digital

  • Best Buy Opens Mobile/E-Commerce Center

    Homa Zaryouni
    26 Feb 2015 | 2:44 pm
    Best Buy is opening up a Seattle-based technology development center focused on developing its mobile and e-commerce capabilities. Not surprising as L2’s Digital IQ Index®: Big Box report finds brands in the category to be ingesting in tech-heavy omnichannel solutions. High shipping costs paired with consumers’ rising expectations for delivery speed at a low cost has eroded online-only retailers’ margins. (Last year, Amazon spent $6.6 billion on delivering goods to consumers but shelled out $6.6 billion in transportation services.) But investing in omnichannel isn’t cheap either. A…
  • Best Activewear Ad Campaign of 2014: NIKE

    Sam Lee
    26 Feb 2015 | 11:08 am
    Nike raised its digital marketing game to a new level this year, with “Risk Everything”, a brilliant multi-platform campaign that featured the two most watched brand ads on YouTube: “Winner Stays” and “The Last Game”, generating over 105 million and 76 million views, respectively. “The Last Game” was particularly innovative as it was a 5-minute animated short film featuring several of soccer’s biggest stars that incorporated an inspiring story and managed to capitalize on the buzz surrounding the FIFA World Cup without ever explicitly mentioning the event, as Nike chose once…
  • Chinese Skip Email & the Power of Loyalty

    Homa Zaryouni
    26 Feb 2015 | 8:18 am
    One in seven Americans received a Starbucks card during the 2014 holiday season, making the brand a winner with $1.1 billion in revenue (of $16.4 billion total) from just gift cards. Starbucks is a winner in mobile as well; 16.7% of all mobile transactions were done at the chain. Email is losing China, as only half of the country’s population uses email. Just 44% of marketing messages are deliverable as a result, making mobile messaging companies the winner. Chinese consumers are skipping email and moving to mobile messaging services. WeChat is the fastest growing platform in the East…
  • Top Hotel Posts on Facebook

    Homa Zaryouni
    25 Feb 2015 | 1:56 pm
    Twenty-three percent of leisure travelers in the U.S. use social media to plan their trip. Brands have responded by being present on all social platforms. Nearly all are present on Facebook, which is used by 76% of travelers. A quarter of brands have joined Google+ to improve their position in search results. And one in four brands have expanded their presence on Instagram, where communities are growing at 5x the pace of Facebook and registering 29x the engagement. Despite widespread adoption, social media traffic to hotel brand sites is relatively half that of fashion. Engagement (at 0.07%)…
  • User Reviews Not Enough for Activewear Sites

    Homa Zaryouni
    25 Feb 2015 | 11:01 am
    Consumers trust user reviews more than brand-generated media when making purchase decisions. Videos about a brand shot by fans receive 10x the views of brand-owned content. Increased engagement with the brand (by 28% on average) is another benefit of incorporating user-generated content on product pages. Activewear brands have caught on. By now, adoption of user reviews is near ubiquitous at 81%. Competition lies in making the large quantity of opinions on the product relevant for consumers. Close to 40% of reviews now show the sport or activity the reviewers have used the product for (up…
 
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    Dave Linabury, LLC

  • Social Media Venn Diagram

    Dave Linabury
    19 Feb 2015 | 6:09 pm
    Social Media Venn Diagram. Had to be done. Inspired by Evgeny Morozov’s Internet Experts Venn Diagram. The post Social Media Venn Diagram appeared first on Dave Linabury, LLC.
  • False Arrow Image Galleries are Black Hat

    Dave Linabury
    28 Sep 2014 | 1:20 pm
    Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries. False Arrow Image Galleries are Black Hat One online tactic that I find particularly disturbing is the use of false image gallery arrows. Most meme and viral sites now have image galleries of […] The post False Arrow Image Galleries are Black Hat appeared first on Dave Linabury, LLC.
  • Reflecting on 16 Years of Blogging

    Dave Linabury
    26 Sep 2014 | 8:15 am
    After reading Charlene Li’s wonderful post Reflecting on 10 Years of Blogging this morning, I was inspired to write my version. I started blogging in 1998. That’s 16 years of blogging. Think about that. That’s longer than I’ve been married. Longer than I’ve stayed at any career. The only thing I’ve had in my life last […] The post Reflecting on 16 Years of Blogging appeared first on Dave Linabury, LLC.
  • 5 Things You Can Do to Win Over a Tough Client

    Dave Linabury
    18 Jun 2014 | 10:49 am
    “What kind of presentation was that? I’m not seeing what I’m looking for. This entire meeting was a waste of my time.” Have a client like that? Relax, you’re not alone. Everyone has a tough client at one point in their career that the entire team dreads meeting with. Although… there is always one person […] The post 5 Things You Can Do to Win Over a Tough Client appeared first on Dave Linabury, LLC.
  • Five Things Vendors Always Get Wrong

    Dave Linabury
    2 Jun 2014 | 12:28 pm
    Hi Vendors! I love meeting vendors and startup founders. I really do. But (most of) you haven’t quite mastered the social skills necessary to properly contact an executive, or what to say to us to keep our attention. But there are (at least) five things vendors always get wrong. So here’s some free advice… 1. […] The post Five Things Vendors Always Get Wrong appeared first on Dave Linabury, LLC.
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    Digital Diva

  • Getting a lot of my hair chopped off and going to LFW

    Digital Diva
    22 Feb 2015 | 3:04 pm
    What a week! I started off by getting a load of my hair chopped off. I’ve really enjoyed having long hair for a fair while now, it’s a style I’ve always loved…but I felt it was time for a change. I had a clear idea of what I wanted and Anthony Fellows was the man to give me my new look. I had around 7-8 inches chopped off in the end: Before After Good job I was looking a bit more on-trend, this weekend was my first season at London Fashion Week. It was everything I expected and more. I’ve written what my preconceptions were and how my actual experience compared…
  • London Fashion Week: 5 Preconceptions v What Happened

    Digital Diva
    22 Feb 2015 | 2:11 pm
    My first season at London Fashion Week went a lot better than I thought it might. I knew it would be chaotic and crazy…but I also had a few other preconceptions. I’d read Natalie’s 25 truths about London Fashion Week (tips include that you can totally watch most of the shows from the comfort of your own home at LondonFashionWeek.com and that only the front row get goody bags), but as a London Fashion Week newbie, I still had no real idea what to expect! Here’s what I thought and what actually happened… #1: I’d feel out of place amongst a sea of slender…
  • Bob Bob Ricard – English/Russian Restaurant in London

    Digital Diva
    16 Feb 2015 | 11:00 pm
    The English & Russian restaurant, Bob Bob Ricard in London, was recommended for my birthday and it did not disappoint. Firstly, the name! I loved it just for that. I asked one of the girls working at Bob Bob Ricard was the deal was and she said “Bob owns two thirds of the restaurant and Ricard owns one third”. Fair enough! The restaurant is just off Carnaby Street in Soho and is full of art deco glam. From the outside, it’s very subtle…but get inside and it’s silver leaf mirrors all round and enough gold plate to sink a ship. We had a booth downstairs for…
  • Happy Birthday To Me!

    Digital Diva
    15 Feb 2015 | 1:04 pm
    This week’s roundup is very ME focussed! Ha! It was my birthday yesterday, so we decamped to London to spend time with friends and family. On Friday, I got so giddy about the weekend ahead and birthday presents I’d received already (a Zadig & Voltaire coat from my husband – how amazing is he?!?! also, fab gold shoes from my lovely Mother-in-Law), I actually had to take a paracetamol because I’d given myself a headache. Surely, that’s the sign of someone getting old?! To be honest, it wasn’t helped by the immensely sugary doughnut I’d had for…
  • Avoiding decision fatigue with your wardrobe

    Digital Diva
    8 Feb 2015 | 11:13 pm
    The Psychological Science Journal has published research which shows that the amount of time we spend agonising over small decisions, like what to eat or wear, saps previous mental energy…and Marie Claire says this could be “sabotaging our career successes”. Barack Obama and The Zuck (dude who invented Facebook) apparently limit their choices to only grey or blue suits for Obama and only grey t-shirts for Zuck. They do this to make fewer decisions that are “silly or frivolous”. “Hi…nope, no decision fatigue here…you outta try it Mr…
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    janwong.my

  • 11 Things I Learnt in my 11th Year of Startups and Entrepreneurship

    Jan Wong
    3 Feb 2015 | 4:35 pm
    How time flies! About 10 years ago today, I took the first step into a whole new world – the world of startups and entrepreneurship. I still remember the day I started my first venture as a college student back in … [+] The post 11 Things I Learnt in my 11th Year of Startups and Entrepreneurship appeared first on .
  • My Top 3 Entrepreneurship Lessons from 2014

    Jan Wong
    28 Dec 2014 | 4:00 pm
    The year came and went by so quickly this time around. I still remember how 2014 started but eventually lost track of time somewhere from June, and only being able to feel the year again during Christmas. Much has happened, … [+] The post My Top 3 Entrepreneurship Lessons from 2014 appeared first on .
  • Productivity Hack: Opportunities vs Time Sinks

    Jan Wong
    15 Jul 2014 | 7:32 pm
    I don’t know about you but I really dislike time sinks. You know, the stuff you do everyday that takes a chunk of time off your schedule and yet leaves you unproductive and at the end of the day, you … [+] The post Productivity Hack: Opportunities vs Time Sinks appeared first on .
  • Getting a Job: How to Maintain An Employer-Friendly Social Profile

    Jan Wong
    14 May 2014 | 6:30 pm
    Most of us have Facebook accounts and it is clear that Facebook has been the place for many to post up their lives (sometimes mindlessly) onto the social network giant – which leads to a common problem among job seeking … [+] The post Getting a Job: How to Maintain An Employer-Friendly Social Profile appeared first on .
  • 10 Common Mistakes at a Job Interview

    Jan Wong
    7 May 2014 | 4:30 pm
    The past few weeks has been a gruelling yet exciting one for me. One of my ventures, OpenMinds went through a time where we needed to expand our workforce to cater to the exciting (and growing) demands of our clients. … [+] The post 10 Common Mistakes at a Job Interview appeared first on .
 
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    ansarada » M&A News

  • Bevan Blackie’s tips to save banks billions

    Brett Cole
    24 Feb 2015 | 9:40 pm
    Deutsche Bank will pay Hewlett-Packard billions of dollars over ten years as the German bank seeks to “modernize” its “global information technology.” “The computer and software systems at Deutsche Bank and at other large banks have often consisted of patchworks of software and hardware acquired piecemeal over many years,” says the New York Times. “The […] The post Bevan Blackie’s tips to save banks billions appeared first on ansarada.
  • Potential M&A revenue at $7.6 billion, says Dealogic

    Brett Cole
    23 Feb 2015 | 8:27 pm
    Dealmakers’ coffers do not reflect M&A’s frenzied pace over the last 14 months. A third of the world’s M&A deals over the last two years have yet to close. From January 1, 2013 to February 18, 2015, $7.6 billion worth of M&A revenue has yet to be paid, according to Dealogic. There is a good […] The post Potential M&A revenue at $7.6 billion, says Dealogic appeared first on ansarada.
  • The M&A of investment bankers

    Brett Cole
    22 Feb 2015 | 9:38 pm
    Acquiring M&A talent is a tricky thing at an investment bank. Five years ago Greenhill & Co announced it was acquiring the Australian boutique advisory firm Caliburn in a transaction valued at that time at $91 million. The deal was an effort to acquire the rolodexes of Peter Hunt, Simon Mordant and Ron Malek. Unfortunately […] The post The M&A of investment bankers appeared first on ansarada.
  • Technology’s billion dollar deals are hard to find

    Brett Cole
    19 Feb 2015 | 7:02 pm
    Are perceptions about a bubble in tech valuations valid? In an era where the pace of change in business and the economy is exponential, perhaps so. There is too much capital, excited by the success of Chinese smartphone maker Xiaomi or car hailing app platform Uber, chasing too few deals. U.S. venture capital raised $33 […] The post Technology’s billion dollar deals are hard to find appeared first on ansarada.
  • Silicon Valley’s go to technology banker

    Brett Cole
    18 Feb 2015 | 7:38 pm
    When Frank Quattrone departed Morgan Stanley for Deutsche Morgan Grenfell in 1996 he left behind a junior vice president named Michael Grimes. Two decades later Mr Quattrone may regret not taking Mr Grimes with him. Mr Grimes has helped make Morgan Stanley Silicon Valley’s premier investment bank once again. The firm has helped manage the […] The post Silicon Valley’s go to technology banker appeared first on ansarada.
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    Knowledge Enthusiast

  • 5 tips for repurposing your content on SlideShare

    mattroyse
    3 Feb 2015 | 6:29 pm
    Recycling existing content into a SlideShare is a great way to get more mileage from content you have already spent the time and effort to create. It is a wonderful medium for presenting information visually. By the end of 2013, SlideShare averaged 60 million unique visitors a month…215 million page views” and was “among the top 120 most-visited websites in the world, according to its website. SlideShare is the perfect vehicle for extending the life of your content. Adapting existing content into a Slideshare allows you the perfect opportunity to present your information in an…
  • Optimize your LinkedIn profile: 10 steps you should take

    mattroyse
    2 Nov 2014 | 9:30 am
    LinkedIn is one of the most professional social media networks. It has more than 313 million members in more than 200 countries and territories. Professionals sign up to join LinkedIn at a rate of more than two members per second. As part of my job, I have had the opportunity to teach a 30 minute LinkedIn 101 class to hundreds of Forsythe employees. Here are my top 10 takeaways that I have boiled down on what every career professional should take to optimize their LinkedIn profile. 1. Update your profile information Make sure you add all of your basic info such as your full name, title at you…
  • 10 tips for getting more done with less effort

    mattroyse
    8 Jun 2014 | 4:18 pm
    These days it seems like we don’t have enough time in the day to do everything we need to do. How often have you heard: There are not enough hours in the day! I have no time to work out. I don’t have enough time for social media. Whatever the excuse is, we all have a lot on our plate. So the question is: how does one find more time in the day? Here are 10 time management tips that you may be overlooking: 1. Ask smart questions about your email inbox. Let’s face the facts. We live in our email inbox—whether it is your work or personal email. Are we asking ourselves the right questions…
  • 10 steps to building and managing your personal brand

    mattroyse
    10 Nov 2013 | 4:20 am
    Personal Branding Formula (Photo credit: stefano principato) “All of us need to understand the importance of branding… we are CEOs of our own companies: Me Inc. …our most important job is to be head marketer for the brand called you,” wroteTom Peters an American writer on business management practices, in Fast Company. Are you branding yourself in everything you do and developing and refining your personal brand? What is a personal brand? Personal branding is also knows as your career or professional brand. It is the way you present yourself to your colleagues and your network online…
  • 5 common social media mistakes and how to avoid them

    mattroyse
    22 Oct 2013 | 4:45 pm
    Photo Credit: All rights reserved by infekted.it Social media can help grow your personal and company brand, if done right. If social media is not done properly, it could send the wrong message to your community and it could hurt your brand. It is important that you don’t put your social media on autopilot and you don’t neglect it. Social media takes a lot of care and feeding. We have created a list of five common social media mistakes and how you can avoid them. 1. Not customizing your message to the social network How many times have you seen @ signs on LinkedIn? Probably a lot. Do you…
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
  • Things I’m loving lately

    Cheryl
    21 Feb 2015 | 5:38 pm
    Mini Photo Lens Kit I picked up this phone lens kit – which includes a fish eye lens and a wide angle lens – and I’m obsessed! The lenses simply slide over top of your phone’s camera lens. The wide angle lens makes it easy to capture the full picture — even in Instagram’s usually limiting square aspect ratio — whether it’s showing off a room in my house or a client’s sweet space. And the fish eye lens… well, I think it takes some sweet selfies. I picked mine up at Restoration Hardware but there are plenty of similar products…
  • Shit I did in January

    Cheryl
    30 Jan 2015 | 9:18 am
    Last night my friend Bryant from Yelp Columbus hosted a Lumbersexual (yes you read that correctly) party with my client Smokehouse Brewing and it was super fun to be a part of but the point of me telling you about it is that 10 minutes ago I was sitting in my conference room meeting about a cool new project to promote local breweries when this woman walks in and hands me three pounds of bacon which Bryant had apparently sent me through Whence as a thank you for helping with the event so basically I’m having the best day ever and I hope your life is filled with Lumbersexual fantasies and…
  • Things I’m loving lately

    Cheryl
    29 Jan 2015 | 5:16 am
    ClassPass If you like to workout in group classes, OR if you’re not sure IF you like to workout in group classes and need some guidance on WHICH group classes, if any, are right for you, then you’ll love ClassPass. I fall into the latter category – I work out twice a week one-on-one with a trainer, but the idea of sweating on strangers doesn’t appeal to me. For a monthly fee, ClassPass let’s you take unlimited classes at any number of gyms across your city — it launched here in Columbus this month. During the trial ClassPass gave me, I tried seven classes…
  • I’m going to show you my super sexy breathing machine

    Cheryl
    28 Jan 2015 | 8:07 am
    For roughly the past three years, I’ve been constantly exhausted, despite sleeping 8-9 hours every night and taking (necessary, see: exhausted) mid-day naps. Exercising or not, eating healthy or shit, drinking or not drinking… no matter what I did, I felt like shit every single day when I had to get out of bed. If you saw me over that time period and I was smiling and alert, I’d probably just had six cups of coffee… and I was probably still faking it. It turns out I was constantly exhausted because I stop breathing twelve times an hour in my sleep which is a fucking…
 
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    Voices of the Past

  • Paging the Past: A compelling gaze into “the belly button of the ancient world”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    22 Feb 2015 | 1:02 pm
    Title: Delphi: A History of the Center of the Ancient World Author: Michael Scott Genre: History Publisher: Princeton Release Date: 2014 Format: Hardcover Pages: 440 Note: This book was provided by press.princeton.edu as a review copy, though opinions below are entirely my own. Living in a world that seems to inject an element of magic in nearly every story of time and place, it's surprising to me that Delphi hasn't attracted more attention to this point in books or film. In "Dephi: A History of the Center of the Ancient World," Michael Scott manages to craft a richly detailed history of this…
  • Paging the Past: No Greater Valor and the role of faith in a pivotal WWII battle

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    18 Feb 2015 | 3:50 am
    Title: No Greater Valor: The Siege of Bastogne and the Miracle That Sealed Allied Victory Author: Jerome R. Corsi Ph.D. Genre: Nonfiction Publisher: Thomas Nelson Release Date: October 28, 2014 Format: Hardcover Pages: 384 Source: http://www.amazon.com/No-Greater-Valor-Bastogne-Miracle/dp/1595555218/ref=sr_1_1?s=books&ie=UTF8&qid=1424259376&sr=1-1&keywords=no+greater+valor The role of faith in the military is a worthy subject as it plays a key role in a successful military. Surrounded by death, faith is both weapon and defense. In "No Greater Valor," author Jerome Corsi explores the role of…
  • Case Study: Alchemical Quest Rare Books Museum Interactive

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    21 Sep 2014 | 8:00 am
    In 2012, I managed development of a museum exhibit interactive called The Alchemical Quest, which supported an exhibit of rare books. The books originated during the golden age of alchemy, from the 16th and 17th centuries and were drawn from the collections of the Othmer Library of Chemical History. The report below documents the project team’s efforts to make these texts accessible and alive to visitors via touch projection technology. Project Goals: Reinforce the depth and complexity presented in the exhibition content Implicitly reiterate the exhibition narratives while allowing for…
  • 20 years later, I finally understand what college media leadership taught me

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    15 Sep 2014 | 8:00 am
        My career is in digital media now, and I’m grateful for that. But my younger self romanticized the notion of being a newspaper journalist.  Almost 20 years later, the university student newspaper I edited is celebrating 100 years of publication and digitization of its archive. Its tradition may not be yet be gone with the wind, but is certainly being buffeted by modern reality. Here are my thoughts looking back on that time.] As a painfully introverted Northwestern State University pre-forestry major in 1990, I made one of those classic freshman errors that changes the…
  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
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    Digital Jungle

  • Hello world!

    digitaljungle
    27 Feb 2015 | 4:23 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    For Free Blog

  • Facebook sees dead people… begins to help ... is it enough?

    Mike Johansson
    13 Feb 2015 | 12:08 pm
    Three cheers for Facebook for beginning to address the issue of death and our online presences. This week Facebook announced it will begin allowing you to designate someone — whom it calls a "legacy contact" — to manage parts of your Facebook accounts posthumously.Facebook is the second major online business to allow for designating digital executors (Google allowed this starting in 2013).According to a Wall Street Journal story (Facebook Heir? Time to Choose Who Manages Your Account When You Die) Facebook legacy contacts will be able to manage accounts in a way that can turn the…
  • UPDATED: 12 Reasons To Not Follow Someone On Twitter

    Mike Johansson
    1 Feb 2015 | 11:28 am
    Social media, in some quarters, has this unwritten expectation: If I follow you, you should follow me back. But this ignores any number of common sense reasons to not connect on a social platform. For example, on Twitter I have roughly 12 reasons I won’t follow or follow back another Twitter account. (This is an updated list from one I blogged about in 2013.) I won’t follow you if … 1. You don’t have a Twitter bio: There may be a good reason, but I can’t imagine what it is. It takes 30 seconds to say something about who you are. The same thing goes if you don’t have a…
  • 8 Reasons Your Organization MUST Have A Social Media Policy

    Mike Johansson
    29 Jan 2015 | 11:46 am
    Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology.But just as with those earlier policies some businesses and other organizations held out – refusing to commit the time to develop a policy. And just like those earlier instances some came to regret their tardiness. What percentage of businesses worldwide now have policies? According to a 2014 survey by international law…
  • Does Facebook’s anti-fake news approach create a new problem?

    Mike Johansson
    25 Jan 2015 | 9:59 am
    Social media still has a bit of a reputation as the Wild West of the communications world.So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction.In a post on its blog Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.But like most things on Facebook, how you mark a post as fake is complicated:First you go to the top-right corner of a post and select "I don’t like this post."That brings up a window titled "Help Us Understand What's Happening."Then you select…
  • Social Media 2015: 10 Perspectives

    Mike Johansson
    1 Jan 2015 | 10:02 am
    Social media saw some big shifts in 2014, but what will 2015 bring? The only thing that is certain is that change will continue and at least one new network will come along and surprise everyone with how quickly it gets broadly adopted. In the meantime here are … 10 Views of What 2015 Will Bring in Social MediaHeidi Cohen (@heidicohen on Twitter) of Heidi Cohen’s Actionable Marketing Guide says in 2015 Facebook will retain its social media marketing dominance, but continue to lose its key demographic, namely teens and twentysomethings. Among her other predictions: Amazon will…
 
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    Sprout Social

  • Delete a Tweet? Careful, You Could Catch Some Heat

    Anna Washenko
    27 Feb 2015 | 11:36 am
    For many companies, nearly every tweet involves a process aimed at making the post as perfect as possible — on brand, on message, and on target. A single 140-character statement gets input from the social media, marketing, design, and maybe even legal experts within your business. But sometimes, even the best-laid plans go awry, and a tweet that shouldn’t be shared gets published. Your social media team is only human, after all, and even the most polished professionals occasionally make mistakes. What’s more, messaging and brand personality can change over time, so a tweet you…
  • Retargeting on Social: A Q&A with AdRoll

    Andrew Caravella
    26 Feb 2015 | 2:18 pm
    Looking for fresh ways to extract real business value out of your social media efforts? The next chapter in our new webinar series is sure to have the answer. On March 12, Sprout Social will host a special online discussion with AdRoll — the global leader in retargeting — to address the “5 Best Practices for Integrating Paid and Organic Social Media.” We invite you to register today to get actionable insights into how your company can craft a more prosperous social presence for tomorrow. Gregory Kennedy, AdRoll’s Director of Content Marketing, gives us a…
  • Improve Your Ad Strategy with Facebook Relevance Score

    Jennifer Beese
    25 Feb 2015 | 12:34 pm
    Facebook has long used a sophisticated algorithm to determine the reach of posts in its main feed. Delivering the right content to the right people at the right time is crucial. But what is the best way to do this? With content from friends, Pages, and advertisers flooding News Feeds, the social network relies on what it calls “relevance” as one of many factors to determine not only what posts members engage with but also what ads they see. Now, Facebook is specifically honing in on the efficacy of News Feed ads for businesses. With Facebook relevance score, advertisers…
  • Social Media in Higher Education: Strategies to Make You Best in Class

    Michael Patterson
    23 Feb 2015 | 1:59 pm
    A recent study by Uversity and Zinch found that 73 percent of high school students believe colleges and universities should have their own social media presence. In fact, nearly two-thirds of those students said they’ve used social media to research more about higher education. Of course, prospective students are just one segment of a university’s massive audience. What about current students, alumni, faculty, staff, donors, and other community advocates who want to interact with your school on social? Anyone can set up a social media profile. But to effectively reach and…
  • Brands Are Your Friends

    Andy White
    20 Feb 2015 | 9:29 am
    It’s true to say that companies were never previously, in any way, your friend. Since the advent of capitalism, businesses were simply an ingenious way to extract money from your pocket, and that was the extent of their relationship with their customers. But since social media came into the picture, that customer-business relationship has changed, and it’s a transition that is proving unpalatable for some to come to grips with. After Gawker Media disrupted Coca-Cola’s feel good Super Bowl campaign with writings designed to evoke memories of the very worst crimes ever…
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    socialmouths

  • How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use

    Tim Soulo
    10 Feb 2015 | 8:16 am
    Here’s an amusing thing I’ve noticed recently. There’s a gap between what the “experts” teach us about marketing on Twitter and what the Pro bloggers actually do. Everyone knows that Twitter can be a huge source of traffic, so we’re always eager to learn any new strategies that the “experts” teach us. But lately I’ve stopped listening to the “experts” and decided to take a look at how professional bloggers behave on Twitter and what brings them traffic. Here are the two popular myths that got busted right away: 1. “Experts” say: Follow relevant people Really? Let’s…
  • How to Segment Your Email List for ROI [Infographic]

    Francisco Rosales
    27 Jan 2015 | 9:17 am
    Do you segment your email list? If you don’t, you are probably leaving money on the table. Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue. As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark. While email segmentation sounds a bit technical, and perhaps something that big brands do, your ESP (Email Services Provider) most likely offers a very simple way to do this. In this…
  • 3 Marketing Ideas You Can Steal From Bruce Lee

    Josue Valles
    13 Jan 2015 | 8:30 am
    Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later… But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are. And I’m not talking about branding, I mean something deeper…
  • How to Use Pinterest to Dramatically Boost Blog Referral Traffic

    Peg Fitzpatrick
    6 Jan 2015 | 7:58 am
    The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later! The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way. The viral nature of a successful pin is like a pinball bouncing around repins, likes and traffic.Click To Tweet An article on the…
  • How to Make Your Blog Images Perform Better on Social Media

    Francisco Rosales
    9 Dec 2014 | 9:03 am
    We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms. The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it. Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post. Most importantly: The featured image of your post. Why this image is so important, how to create awesome visuals for your content and some great…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • When You’re Busy and You Know It, What Do You Do?

    David Chism
    26 Feb 2015 | 5:33 am
    Remember the song you or your kids sang in preschool, “When You’re Happy and You Know It“? There were specific actions involved and, if you were like the rest of the kids in the group singing, you would follow suit: clap your hands, stomp your feet, and say “Amen!” As odd as it might initially seem, learning these kinds of reactive responses can tie in today with your overall marketing strategy, and how you handle the natural cycles of workload and growth. Two Problems – One Solution I have two scenarios going on at the moment that inspired this…
  • A Few Tips When Advertising on Angie’s List

    David Chism
    3 Feb 2015 | 9:06 am
    A Little Background When Angie’s List started back in 1995, it was  a  time when the internet was just beginning to become a fixture in homes. Consumers paid an annual membership fee to access a list of contractors that had been evaluated by its membership. It was an excellent concept. I was not really introduced to Angie’s List as a contractor until I was working for my dad’s painting business fifteen years ago. Even early on, I did not get many, if any calls about how to get on the list. I just figured the only way on the list was if a consumer used our services and…
  • What Is a Responsive Website, and Do I Need One?

    David Chism
    26 Jan 2015 | 10:07 am
    What is a Responsive Site Have you received emails or been asked by designers and marketers if your website is “responsive” or has a responsive layout? Do you wonder what on earth they are talking about and why it matters? In the years ahead, you will continue to hear the word “responsive” used in to describe websites, so we all should learn what it means! A short answer is this: a responsive website basically responds and adapts to a visitor’s device and screen. So if he or she is viewing your website on an Android 5″ screen, the website will resize itself to fit a…
  • Your Evolving Role as a Sales Rep in the Digital Age

    David Chism
    13 Jan 2015 | 4:02 pm
    Remember When… Remember the golden years of the sales rep? From late 1999 up until around 2007, being a salesperson in the home improvement world was, for lack of a better phrase, pretty darn good and rewarding. Sure, you had to have some sales skills and be pleasant with people, but overall it was fairly smooth sailing. Most of my own formal sales training took place in the early 2000s. There was a lot of competition, but marketing during those years was not really that hard. The phone just seemed to ring and leads knocked at the door with what, at times, seemed like very little…
  • Base CRM Final 2014 Review of Updates

    David Chism
    31 Dec 2014 | 2:07 pm
    Narrowing Down My CRM Recommendations As I write my final 2014 blog post, I wanted to bring my readers up to date on one of my favorite Customer Relationship Management (CRM) programs of 2014, Base CRM and why it is a strong choice if you are considering a switch in 2015. I get a bit of emails and comments from others around the world telling me that THIS CRM is better than THAT CRM or that I should try THIS CRM too. I have been using CRM software for 15 years now and have tried and tested several dozen of them to see how they work for a contracting business. The big players in the market:…
 
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    Eli Rose Social Media

  • Your Curated Awesome for 2.27.15

    LizJostes
    27 Feb 2015 | 4:00 am
    Goodbye February, Hello March! The greatest month of the year (seriously, both Kristin and I, and nearly all our contractors have March birthdays) is upon us! As we roll into the weekend, let’s catch up on the goodness that was the social media world this past week. How to Improve your LinkedIn Productivity with Third-Party Apps IFTTT is an app I’ve never used but keep meaning to try. A lot of LinkedIn activity includes noteworthy updates like work anniversaries and new jobs. Setting up IFTTT recipes to automatically congratulate your Connections is wise. 4 SEO Tactics to Embrace…
  • Are Your Sales Techniques Hurting Your Business?

    KristinZaslavsky
    25 Feb 2015 | 4:00 am
    Recently, I received a Groupon for my son to take a yoga class at about 25% of the normal price. Since he’s a little goofball who loves yoga, I quickly grabbed the Groupon. Unfortunately, the studio requires you to register for classes before attending, and their site isn’t set up to accept the Groupon. So for weeks it sat there, on my to do list. Finally, we headed into the studio to get registered. The studio was extremely hot that day. I was roasting while also filling out forms and chasing down my two sons. Lucky for me, the staff noticed I was sweltering. In an effort to…
  • How to Upload a PDF to WordPress

    LizJostes
    23 Feb 2015 | 4:00 am
    If your website is built on WordPress, and you think you are limited to uploading images only, think again! Your WordPress site is an excellent location to host PDF content such as ebooks or other downloadable documents that you’d use in your marketing campaigns. Making valuable content available for download is a popular method for increasing your number of email subscribers, growing your Facebook fan count, and as part of a lead generation campaign. How to Upload a PDF to WordPress {Quick Tip} 1. After signing in to your WordPress dashboard, visit your WordPress Media Library. Click…
  • Your Curated Awesome for 2.20.15

    KristinZaslavsky
    20 Feb 2015 | 4:00 am
    We spent this week mostly being trapped inside by the cold. Luckily, some interesting things were going on online. How One Stupid Tweet Blew Up Justine Sacco’s Life We all think we’re immune to it or that no one will ever look at our social media profiles. Unfortunately, that’s not the case. Be careful what you post – it seems this could happen to most anyone. Facebook Reversal As further proof that the online world is fast changing and tough for small business owners to keep up with, posting photos on Facebook is now a bad idea. How long do you think that will last? Russian Woman…
  • How to Add a New Admin to your Facebook Ads Account

    LizJostes
    18 Feb 2015 | 4:00 am
    Granting and accepting access to social media accounts is part of the daily social media and online marketing grind. Perhaps you forgot your account password, received a notification that you need to first confirm (or later, re-confirm) an account, or have someone else helping you with your social media activity, analytics reporting, or business blog. It’s essential that you have current and back-up email addresses, phone numbers, and usernames and passwords in place and lined up so you and your staff or vendors can access all the accounts they need to in order to perform their jobs. On…
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    Ari Herzog's Blog

  • If You Could Turn Back Time

    Ari Herzog
    24 Feb 2015 | 3:19 pm
    “There are no regrets in life,” said Jennifer Aniston. “Just lessons.” I believe we are put on Earth for a reason and our lives are dictated to discover that reason. Everything we do is destined. I believe there is free will and we choose how and when to act; but I also believe we are meant to make those choices. We learn through our experiences. Looking back at my life there are many things I wish I did differently. But these are not regrets. These are just missed opportunities. Lessons. They make me a better man today. Cher and R. Kelly sang about turning back time.
  • Those Books That Bind Us

    Ari Herzog
    20 Feb 2015 | 12:36 pm
    I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” I know what she means because some of my oldest friends are also books. Shel Silverstein’s “The Giving Tree” and Lloyd Alexander’s “The Book of Three” and C.S. Lewis’ Narnia chronicles and the autobiography of…
  • On Harmonious Surplus Soap

    Ari Herzog
    13 Feb 2015 | 8:55 am
    “Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper. My subconsciousness or whatever it’s called remembers the pen and paper are there and when I awake in the morning and before I open my eyes, I’m scribbling words about my dreams. I don’t write every morning. Sometimes I’m writing paragraphs. Sometimes I’m writing a few words. I haven’t journaled enough dreams to…
  • Who You Are

    Ari Herzog
    30 Jan 2015 | 4:39 pm
    According to Google Analytics, 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. A session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned. You come from many countries… …and cities of the world… …with different browsers… …and operating systems. Most of you came here from desktop computers. I show 101 using the Apple iPhone and 36 with the…
  • What Comes Easy and Natural to You That Others Struggle With?

    Ari Herzog
    28 Jan 2015 | 8:47 pm
    Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. A career coach, Kathy elaborates: If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing. Not knowing what you’re great at also means you’re more likely to be taken advantage of in the workforce – undervalued, underutilized, and under-compensated. If you don’t know your own worth and value in the world, you’ll…
 
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    Oman Collective Intelligence - MPiRe

  • ROP Vs Dubai Police

    24 Feb 2015 | 1:17 am
    As you might have seen already, very recently, both the Royal Oman Police and the Dubai Police released a video to showcase their capabilities.Two different approaches; the Dubai Police in an ongoing effort to get closer to the people, especially tourists, keeps showing off their amazing fleet of amazing super-cars (I already blogged about it some time ago; read it here. Check the Dubai Police latest James Bond style video below:The Royal Oman Police went a different way; probably less glamorous and definitely less expensive but also quite cool, especially if…
  • Oman best country in the world

    17 Feb 2015 | 12:21 am
    You must have come across the news that ‘Oman has been voted the best country in the world’. The prize was awarded during the 2015 World Countries Awards, the most prestigious international award ceremony in the world.Oman also bagged the several other prizes:Best Country in the World: OmanMost Beautiful Capital City In The World: MuscatBest Food in the World: Omani foodNicest People on Earth: Omani peopleSmartest people on the Planet: Omani peopleMost Handsome Men in the World: Omani menMost Beautiful Women In The World: Omani womenMost Humble Human Being on the Planet: The…
  • The perifect friend...by Nando’s

    2 Feb 2015 | 9:55 pm
    Friendship and love have always been part of the Nando's brand and its latest ‘Nando’s for Friends’ Instagram initiative celebrates nothing but great food with good companions.Both stores in Qurum and Muscat City Center have prepared an Instagram frame and a few other props for diners to use. All you need to do is get there with as many friends as possible, take a photo and tag nandosomanon Instagram including the hashtags #NandosForFriendsOman and #FriendSelfie. The three photos that gets most likes will win and all friends in the photos will get to dine for free. Not bad. That's…
  • How to sell your products directly on Instagram

    25 Jan 2015 | 8:33 pm
    If you don’t live under a rock you must have realised that Instagram in Oman is very popular. It is not as popular as Facebook (and will never be) but it is way bigger than Twitter.By now any company should already have a strong presence on Facebook so the time has come to focus on Instagram and maximize on the fans. So when you post a photo of a product why not give your fans the ability to purchase right then and there...on Instagram itself?That’s what my favourite shop in Muscat just did. TOTEM, being one of the few shops in Oman where you can buy stuff online, and being the first shop…
  • The newest & coolest app in Muscat

    20 Jan 2015 | 9:45 pm
    I’m glad to finally write about this as I’m part of this project that kept me busy in the past months.Muscat Guide is a new and personalized way of experiencing Muscat and its happenings. It is a free mobile app developed in between Italy and Oman, relying on the latest technology, hosting plenty of valuable info available for both residents and tourists. Muscat Guide has all the usual stuff such as restaurants, shops, major places of interests, cinemas, etc. as well as a news section, in cooperation with Muscat Daily newspaper. Additionally you'll find a social media section where…
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    Laurence Borel

  • No hashtags, no frills, just a good old prank

    Laurence Borel
    12 Feb 2015 | 12:30 pm
    This campaign is awesome and truly put a smile on my face. Nice to see that marketers can still get eyeballs on their content the good old-fashioned way without the social fluff. Well played Ford!
  • Kickstarter campaign: The Secret Lives of Heroes

    Laurence Borel
    8 Feb 2015 | 10:54 am
    “Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve.” – Robert Indiana Popularised by the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, Pop Art is a genre that draws on popular imagery celebrating commonplace objects and people of everyday life. I came across a pretty…
  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
  • Paris vs. New York: a visual tale of the two cities

    Laurence Borel
    30 Oct 2014 | 1:33 pm
    In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram Muratayan author of the book without word Paris vs. New York. 
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    Marketing

  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    24 Feb 2015 | 4:00 pm
    Précis:  The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market. B2B Marketers Ignoring Mobile New research from Regalix and reported by eMarketer suggests that B2B marketers are not paying enough attention to mobile channels, as a distribution medium for their marketing messages. In fact, 80% of those polled didn’t have a mobile strategy for their content distribution.   Related Content:  B2B content marketing focuses on social media Inside Instagram Instagram ads: Another potential blind spot? The…
  • How To Leverage Paid Social Ad Campaigns

    David Howell
    24 Feb 2015 | 4:00 pm
    Précis:  With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns? Who, where and when are the watchwords for ads especially those placed on the leading social media networks. In a move welcomed by the industry, Facebook has acknowledged that all ads are not equal and that simply tracking served ads is simply not enough.   Related Content:  Do social media ads work? Socially Mobile: Joined up thinking leads the way Instagram ads: Another potential blind spot? Image:  Primary Event:  The Corporate…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    17 Feb 2015 | 4:00 pm
    Précis:  Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK. Happy Twitter Mood has always been associated with marketing, but using Big Data analytics, it now turns out that we are all much more positive than once thought when it comes to the tweets we send.   Related Content:  Moody Marketing Who is using Facebook? Image:  Primary Event:  The Corporate Social Media Summit New York Premium`:  No read more
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    10 Feb 2015 | 4:00 pm
    Précis:  YouTube is the most followed brand. Using social media for event promotion, and video continues to expand its popularity. How to optimise events with social media Every corporate marketer knows that events can be a powerful marketing tool if handled correctly. A new infographic from Gryffin illustrates the power that social media now has in this context. Events that were in the past impersonal can suddenly become intimate affairs with organisers and exhibitors working together to deliver the ultimate event for each individual attendee. Related Content:  The State of…
  • Webinar: Deepen Audience Engagement Through Compelling, Meaningful And Personalized Content

    Liam Dowd
    5 Feb 2015 | 8:43 am
    Event Duration Event Date:  Thu, 2015-02-19 Event URL:  http://events.usefulsocialmedia.com/newyork/webinar.php Event Location:  Webinar Number of attendees:  400 Speakers URL:  http://events.usefulsocialmedia.com/newyork/webinar.php Purchase Recording URL:  http://events.usefulsocialmedia.com/newyork/webinar.php Event Organiser:  Jack Edgar Event Organiser E-mail:  jack@usefulsocialmedia.com Précis:  When all of your competitors are fighting for the attention of your audience, how can you stick out from the rest? Register for this FREE live…
 
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    Leonard Sipes.Com

  • Expert Witness for Media Relations and Social Media

    admin
    1 Feb 2015 | 1:41 pm
    Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Thirty-Five Years of Award-Winning Media Relations Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net   leonardsipes@gmail.com Leonard A. Sipes, Jr.  is an award-winning media affairs and social media manager with 35 years of national and state government experience. He can be contacted via leonardsipes@gmail.com and toll-free through at 410-575-3127. Additional Information on Mr. Sipes is available at Http://LeonardSipes.Com . A resume is available upon request. Mr. Sipes has the following…
  • Expert Witness for Crime and Criminal Justice Issues

    admin
    1 Feb 2015 | 1:04 pm
    Leonard A. Sipes, Jr. LLC Washington, D.C., Cape Canaveral, FL Forty-Five Years of Award-Winning Justice System Excellence www.leonardsipes.com , www.mylifeaudio.com, www.crimeinamerica.net   leonardsipes@gmail.com Leonard A. Sipes, Jr. has 45 years of progressively responsible criminal justice experience at national and state agencies beginning as a Maryland State Police Cadet and Trooper. He is an award-winning media affairs and social media manager with 35 years of experience. He is a court accepted expert witness for crime related issues. Additional Information on Mr. Sipes is…
  • Create Great Content To Improve Government Customer Service

    admin
    16 Dec 2014 | 12:32 pm
    Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute (http://www.digitalgovernment.com/)/Cgov (http://www.cgovcop.org/) Conference on improving customer service at the Ronald Reagan Building in Washington, D.C. Leonard Sipes (Senior Public Affairs Specialist/Social Media Manager) and Timothy Barnes (Enterprise Director) won top awards for two categories; best government customer service and the best use of technology. Premise: Content creation is the heart and soul…
  • The New Audio and Video Producers-You Just Don’t Know We Exist

    admin
    3 Feb 2014 | 11:11 am
    Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of new tech tools. What’s so special about us? We don’t have an ounce of formal training in any of the above. What’s so interesting about us? We are probably creating more audio and video than those professionally trained. What’s not recognized? Those providing equipment and instruction don’t know we exist. For example, video-related firms are almost exclusively focused on people shooting…
  • Does social media drive traffic to websites?

    admin
    6 Jan 2014 | 1:20 pm
    From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.” Observations/Questions: So social media is a powerhouse of communications but does it impact everyone equally? I understand social media…
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    EduTek n Social Media Advisor

  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
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    Madras Geek

  • Sell Mobile phone for Cash in a Quick and Simple Manner

    Srivathsan G.K
    17 Feb 2015 | 4:11 am
    Smartphones are the norm these days. Do we even remember what it was like to use those prehistoric ‘dumb’ phones? Good Lord! How did we do it? After smartphones took reign, phones that once used to be mere means of calling and texting (and an occasional game of Snake) has transcended into much important roles. It has become your camera, laptop, GPS, weather reporter, gaming platform and much more. And just when you thought that this piece of device couldn’t get any better, voila, it smacks you right in the face by flaunting some really cool feature that you in your wildest imagination…
  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
 
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    smcdallas.org

  • Social Media Dallas Partnering with BIA/Kelsey National and the GoLocal Awards

    Teri Guill
    25 Feb 2015 | 8:54 am
    I am pleased to share that I was recently invited to be part of the BIA/Kelsey National GoLocal Awards, as a judge for the Strategic Use of Digital Marketing category. The GoLocal Awards honor the best in national brand marketing targeting local users, and I am so excited to be part of the event on behalf of Social Media Dallas! In addition to the GoLocal Awards, the BIA/Kelsey National Conference is dedicated to exploring key trends and opportunities in local spaces for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018, and they have…
  • Social Media Dallas Announces Spring Programming Line-Up

    Laurie Shook
    16 Feb 2015 | 11:50 pm
    This spring brings warm weather and hot topics to Social Media Dallas. We’ve scheduled some exciting programming to inform marketers and social media experts on subjects ranging from social media best practices, social platforms, and emerging technologies. February 19. “Does Social Advertising Deliver the Goods?” Presented by Adam Root, COO and Co-founder of SocialCentiv. We’ve heard about the decline of organic social. Hear Adam speak on how to make paid social advertising work for you. March 19. “Dallas Does SXSW.” Featuring local speakers and shortened versions of their…
  • Explosive Insights from Brian Massey on Optimizing the Blog Volcano

    Jen Holub
    7 Feb 2015 | 7:11 pm
    Photo of Brian Massey by: Sorrentino Photos Social Media Dallas was pleased to host Brian Massey, the Conversion Scientist, for our January event and what a spectacular speaker he was! In his presentation on Optimizing the Blog Volcano, Brian gave us a rare peek under the hood of his own blog, showing what he’s done to move his visitors “above the blue line” of conversion  – transforming visitors into subscribers and customers. Brian outlined four steps to turn blogs into blog-canoes:     Step 1: Create Good Content! According to Brian, 50% of the Conversion Scientist…
  • Online Marketing Specialist

    admin
    3 Feb 2015 | 5:39 pm
    Online Marketing Specialist – Fonality Fonality is looking for a bright, self-starter to join our marketing team as an Online Marketing Specialist focused on search optimization and pre-sales nurture programs. This position will report into the Director of Online Marketing and daily responsibilities will include optimizing website content to attract our target audience as well as implementing and managing pre-sales nurture programs. For consideration, and to ensure you are detail oriented, please place the Fonality logo in the top header of your resume.
  • The Ties that Bind: LinkedIn as Your B2B Social Media Channel

    Kay Byfield
    3 Nov 2014 | 9:16 pm
    I recently helped a client enhance his LinkedIn profile to help build his business. I am a firm believer that, in some cases, LinkedIn is the most powerful social media choice for business-to-business marketing. Why? Because LinkedIn is designed to establish, maintain, and strengthen business relationships, and everything in business is about relationships. My client has already generated a few extra leads from his new business page and he is inaugurating a conscientious posting schedule. Relationships Matter “Our research shows that the number-one predictive element of an individual’s…
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    HarveyLeach Media Training

  • Comprise compromised

    Graham Leach
    9 Feb 2015 | 1:13 am
    A heated war has broken out between the guardians of English and those who believe “anything goes” when it comes to how the language is used. The dispute was sparked by a news report featuring a ‘pedant’, as the ‘anything goes’ camp would label him, called Bryan Henderson. According to the report, Mr Henderson, a Wikipedia editor, has spent six years removing 47,000 references to “comprised of” from the online encyclopaedia. He thinks the phrase is ungrammatical. At this point, I need to declare an interest.  I fall into the ‘pedantry’ camp. Family meals in my household…
  • How to win the election in three words – Think: “Real People”

    Ann Bird
    30 Jan 2015 | 6:12 am
    We’re forever hearing about how much the Westminster parties spend on “spin doctors” and other so-called communications experts. I’d say they still have a way to go to help win our votes, if an interview with a seasoned Labour politician this morning is anything to go by. Peter Hain – MP for Neath and a former minister in Blair and Brown’s governments – was on the BBC’s Today programme to defend Ed Miliband’s focus on the NHS, after the leader took a bashing from former Labour ministers Alan Milburn and Lord Hutton. James Naughtie asked him how radical Mr Miliband…
  • Doctor, Doctor…I can’t stop spouting gobbledygook!

    Ann Bird
    9 Jan 2015 | 6:06 am
    There’s a major blockage in the NHS, but not in A&E departments. No, it’s in its communications. This morning I stumbled on a web page from the NHS that arguably exemplifies all that’s wrong with our much-valued health service. The page details its “Quality, Service Improvement and Redesign ‘Train the Trainer’ programme”. The first symptom is right there in the title. What?! There’s more. It says it’s “a fantastic opportunity to develop people within your own organisation or system to spread the required skills and knowledge through a tried and tested learning and…
  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
 
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    digitaltomorrowtoday.com

  • 5 Ways to Stop Comment Spam on your WordPress blog

    Jamie Riddell
    25 Feb 2015 | 3:54 am
    Comment Spam can be such a pain. If left unchecked it can harm your website with malicious links, damaging your site credibility and providing a bad user experience. However, it is actually very easy to prevent comment spam without totally closing comments altogether. Here are 5 ways to prevent comment spam. 1. Implement Akismet This plugin is the default solution from WordPress. Akismet has it’s own constantly updated database of spam terms and locations. Implementing Akismet will monitor your comments and flag any comment that looks suspicious for  your to review. For this Akismet…
  • 5 Tips for Creating a Succesful Flipboard Magazine

    Jamie Riddell
    17 Mar 2014 | 9:42 am
    Flipboard is rapidly growing to become an important publishing platform for brands and publishers. With over 50 million users, Flipboard has the audience to start requiring attention. At Easter, Flipboard announced the ability for any user to create their own magazines. These magazines had the beautiful style synonymous with Flipboard with content being flipped by their members. In the first week alone, over 100,000 magazines were created.  We jumped in early to create beautiful magazines, constantly changing the covers for great results. Since launch, our most popular magazine, ‘A New…
  • Snapchat More Popular Than Twitter Among 12-24-Year-Olds

    Jamie Riddell
    11 Mar 2014 | 7:24 am
    A new report from Edison Research and Triton Digital points to  The study – which measured adoption of 10 different social networking platforms – also found that 30% of 12-24-year-olds have used Vine. But it’s still Facebook-owned properties that take the lead among youth: 80% have a personal profile on Facebook, while 53% have a personal account on Instagram. You can read the full article here                 This report helps us better understand the potential scale of Snapchat without any hard numbers from the company itself. As you may…
  • Why your search results make not look so good this morning

    Jamie Riddell
    10 Mar 2014 | 3:45 am
    This weekend was the sunniest of the year in the UK. Whilst not quite ‘barbecue weather’  it was certainly warm enough to encourage many people outdoors and away from their computers. This change in national behaviour has an impact on media consumption impacting everything from Press & TV ads to search queries and results.   For search campaigns we’d expect to see results lower than average after the sunny weekend, reflecting this trend away from the computer. Digital Agency Jaywing ran some analysis last summer, looking at the impact of sunshine and sports on the…
  • 15 social media tools to help you create, plan & measure social media campaigns

    Jamie Riddell
    7 Mar 2014 | 8:15 am
    You’ll need a wide variety of social media tools to help plan, implement, manage and track a successful campaign or social presence. To support our clients in social media training and social media strategy, we regularly test new tools.  Here is our current list of ‘Go To’ Social Media tools. For scheduling Social Media updates Bufferapp www.bufferapp.com Buffer allows you to drip feed social updates to your chosen networks at times you specify. We find this especially useful for loading up stories as we read them rather than dumping them into the networks as one. Buffer…
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    Ricardo Bueno

  • Why Internal Links Are the Key To SEO Success

    Ricardo Bueno
    16 Feb 2015 | 7:00 am
    Here are some of the highlights of SearchMetrics 2014 SEO ranking factors study  as it relates to content … There is a measurable correlation between the quality of content and rankings. This is demonstrated by, among others, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms. The length of content continues to increase. A good internal linking structure is an important factor (emphasis mine), and probably the most underrated SEO measure. If you have a high bounce-rate, meaning people are entering your website through a specific…
  • Real Estate “Buy Signs” You Can’t Afford Ignore

    Ricardo Bueno
    16 Feb 2015 | 6:00 am
    Between closings, showing appointments, and the hundreds of leads registering on your website at different points of the buying process it can be difficult to determine where to spend your time and energy. Every interaction a consumer has with your website, your IDX, and your content is an opportunity. It’s an opportunity to engage with that consumer in a conversation about buying or selling real estate. The thing is, not everyone is going to buy right there on the spot. So what I see happen in most cases is, if a lead isn’t ready to buy, an agent gives up and calls it a dead…
  • Using the Lock In Effect To Convert More Real Estate Leads

    Ricardo Bueno
    15 Jan 2015 | 6:00 am
    There are plenty of search engines that produce search results just as good as Google but with more results per page and better privacy and yet everyone hasn’t switched. Why? Because the lock in effect is very powerful. The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to. For example, I have a friend who banks with BofA. She always complains about the miscellaneous fees that they charge but BofA is making it difficult for her to cancel and move to another…
  • Why Your Online Strategy Is Failing (and What You Should Do About It)

    Ricardo Bueno
    13 Jan 2015 | 6:00 am
    Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the “Results Triangle”). Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it. In real estate, in order to effectively generate and close online leads you need three critical components as well: An IDX-powered website Site traffic (paid or earned) An effective follow up sales process That’s it. Get these 3 key elements…
  • What Real Estate Agents Can Learn From TIME’s 40% Newsletter Open Rate

    Ricardo Bueno
    8 Jan 2015 | 10:12 am
    The editorial team at NewsCred wrote an excellent article on the success of TIME’s newsletter open rate. It’s a good read. According to the article, TIME boasts a 40% open rate and a click-through rate of about 16%. That’s 2x’s the industry average. Most industries, according to MailChimp, average around a 20 – 25% open rate. Real Estate shows an average 21.12% open rate with a click-through rate of 2.68%. The format of their email is simple. It’s called The Brief. Each email contains 12 hyperlinked headlines with a short paragraph teaser. Simple, right? It…
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    Jeffbullas's Blog

  • 7 Step Content Creation Strategy for Epic Content Marketing

    Michael Georgiou
    27 Feb 2015 | 7:01 am
    The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize. If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and…
  • How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services

    Jawad Khan
    26 Feb 2015 | 7:01 am
    Money is in the list – you’ve read this a million times. And it’s true. Email list subscribers are the biggest asset for any blog or online business. They’re your qualified sales leads. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal visitors. It is a high priority to know how to grow an email list. Despite the emergence of social media and other marketing channels, email marketing is still an extremely effective way of reaching your prospects. Just look at some of these stats 66% of…
  • 10 Amazing Facts About Pinterest Marketing That Will Surprise You

    Yohana Petrovic
    25 Feb 2015 | 7:01 am
    Pinning 5 years ago was a physical act. We pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital virtual activity as people pin images to a social network called “Pinterest”.  In the online world of social media with boring linear timelines, Pinterest dared to make a splash with crooked lined boxes (or pins as they call it). Since its inception in 2010, Pinterest has enjoyed an exponential rise in users and viewers. While some call it a niche website, owing to user statistics of more than 60% women and 50% parents,…
  • 5 LinkedIn Mistakes You Need To Avoid

    Alex Pirouz
    24 Feb 2015 | 7:01 am
    When it comes to your online presence and your LinkedIn profile in particular, for years, I’ve been telling professionals: Brand or be branded” In my opinion when you fail to create a compelling LinkedIn profile, you are basically telling the professional world one or more of the following: You aren’t tech-savvy enough to know how to use social media You don’t have any truly notable accomplishments You have something to hide. Every year I speak with thousands of business owners on the topic of LinkedIn and Iím constantly surprised by the number of people who believe…
  • 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

    Jon Mowat
    23 Feb 2015 | 7:01 am
    The notion that the current year is ‘the year of mobile’ is becoming very real. Predictions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than first thought due to unforeseen market forces, technology constraints or poor user adoption. But it’s time to start asking, will 2015 be the year of mobile? The notion that the current year is ‘the year of mobile’ is becoming very real. Predictions on how we will interact with our mobile devices and how they will…
 
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    Shiraz@ShirazDatta.Com

  • Big Ideas - 2015

    9 Feb 2015 | 6:23 am
    These are the trends and ideas Influencers are focusing on in 2015. This clean info graphic does reflects an interesting shift that we can expect in 2015, and of course, the companies to look after. Personally, I am keeping an eye on LinkedIn, Tesla and SpaceX. Further, I certainly believe that this will be the year of Bio-sensing Wearable where it will first time could experience the domain of “must haves” from merely being a cool device. Considering the amount of companies (large & small) entering into the space, the 2015 will experience a new dimension…especially after the launch…
  • Where Big Data Jobs Will Be In 2015

    30 Jan 2015 | 6:04 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
  • This is how your Marketing Technology Lanscape looks like in 2015…And YES, its confusing….

    15 Jan 2015 | 6:18 am
    Technology has and will keep on playing a critical role in your marketing strategy....and its criticality will go two notches up in near future with the emergence of connected homes and "Connected Beings".   The below Marketing Technology Landscape, a long-running graphical view of the Martech space by Scott Brinker of ChiefMartec. This does highlight the complexity that Martech space has in offering but provides a view for a marketer to chart an optimize path/elements to consider for an effective marketing success. If you finding it confusing, don't worry...its is…
  • Meet Mike – Your Customer in 2015

    5 Jan 2015 | 11:12 am
    Meet Mike. Mike is your customer in 2015 He is connected and one who checks his smartphone throughout the day, every day, Religiously . Mike doesn’t pay much attention to your ads but he always has a an opinion on your company, and will happily post his thoughts on social media. He likes to  consult reviews and pay close attention to what his friends think when making a purchase. And most importantly, Mike is loyal….even in the products he use for his daily rituals. He’s a big fan of your brand, and wants to keep buying your stuff. But if you make a major mistake or lose his trust,…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • How a Regular Dose of reddit Makes You a Better Marketer

    Jesse Aaron
    27 Feb 2015 | 5:45 am
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. we’re often thinking through the lens of the business behind those marketing initiatives and […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing…
  • How to Integrate Video into Your Facebook Marketing

    Debbie Miller
    26 Feb 2015 | 5:45 am
    Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Facebook’s latest algorithm update is likely in response to two things: perhaps a back-handed response to page owners trying to game the system by constantly posting photos, or moreso a push aligning with Facebook’s shift […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the President of Social Hospitality where she provides clients with writing,…
  • Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?

    Neal Schaffer
    25 Feb 2015 | 10:18 am
    We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social…
  • 3 Reasons To Use The Psychology of Fellowship for Social Media

    Wade Harman
    25 Feb 2015 | 5:45 am
    We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. This is a good thing for your social marketing. There are people out there right now that need to know what you have to offer.  Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
  • How to Use Google Plus to Boost your Overall Social Platform

    Peg Fitzpatrick
    24 Feb 2015 | 5:45 am
    The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style. Let’s look at some ways […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
 
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    Social Media DDS

  • Social Media and National Dog Biscuit Day

    SocialMediaDDS
    23 Feb 2015 | 4:00 am
        Did you know that today is National Dog Biscuit Day?  It is!  At least according to the website National Day Calendar. What does National Dog Biscuit Day have to do with social media you ask? Everything actually.  The fact that this website is entirely reliant upon social media awareness, shares and posts is […]
  • Fifty Shades of Grey- A Dentist Social Media Love Story

    SocialMediaDDS
    16 Feb 2015 | 4:00 am
    Our relationship actually began in 2009.  I was unsure and lacked confidence at first.  Furtive and longing glances were all I allowed myself.  And then… I took the plunge. Carefully at first, slowly and with trepidation I began my journey into social media.  I was a novice, naive and trusting.  I found myself looking to […]
  • Shake It Off…Social Media Malaise

    SocialMediaDDS
    9 Feb 2015 | 4:00 am
      Somewhere between “Let It Go” and “Shake It Off” lies a whole lotta truth.  Whether it be your personal life or your business life, letting it go and shaking it off are often the best way to handle stressful situations. Conversely, these pseudo philosophies can be applied to our own occasional general apathy and […]
  • What Should I Do Next? Social Media Dilemma

    SocialMediaDDS
    2 Feb 2015 | 4:00 am
      Last week I wrote about how awesome it is that dentists are finally truly embracing social media and are dipping their proverbial toes into the social media stream.  One small step for social media…. One giant step for dentistry…. Your website is up and running.  You’ve made sure that you can control the content on […]
  • Dentists Using Social Media

    SocialMediaDDS
    26 Jan 2015 | 4:00 am
      Finally, it’s beginning to happen with more regularity.  Dentist are using social media more often and more consistently. And I couldn’t be happier! You know how I know that more and more dentists are using social media? From the questions that I get asked when I speak at dental groups on “Let’s Get Social”. […]
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    Joshua Swodeck

  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
 
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    blog

  • Yelp Suing Companies for Undermining Authenticity

    Rachael Genson
    26 Feb 2015 | 8:33 am
    For the last few years, Yelp has been the center of much conversation regarding the authenticity of review sites – often with people questioning the company’s unclear guidelines for accepting, filtering, and posting consumer reviews. But this week, Yelp is making headlines for its stand against inauthentic review practices. The company is suing RevLeap, a reputation management company that claims it can help companies hide negative reviews by filling their Yelp pages with positive reviews. Though RevLeap insists they are employing fully legal practices, Yelp has filed a suit for violation…
  • Inflation and Authenticity. What do they mean for the Marketplace?

    Christopher Baldwin
    25 Feb 2015 | 6:45 am
    News that UK inflation has fallen to its lowest level for decades, hit headlines last week and was warmly welcomed. Reported figures show that prices in January of this year were only 0.3% higher than the same time, last year. The trend is not restricted to the UK either, economies as far-flung as China and Japan are also feeling similar movements in in quakes and quivers. So, what does this mean for marketers? As wage growth outstrips inflation, competition is about to become fierce – forget Black Friday, forget January Sales, forget Christmas advertising - brands are not only preparing to…
  • How Spectrum Brands Drives Sales Through WOM

    Rachael Genson
    20 Feb 2015 | 2:06 pm
    For some brands, consumer awareness and engagement is heavily centered on driving eyeballs to a TV spot or magazine ad. But for Spectrum Brands, which does little advertising for its broad portfolio of consumer product brands like Black & Decker, Remington, and Rayovac, consumer engagement and purchase consideration is propelled by word-of-mouth marketing. While Spectrum Brands emphasizes innovative product technology and design, it has never strived to be the premium brand in its served markets. Rather, the company’s commitment to consumers is delivering trusted products with…
  • On October 27, search changed forever. Did you notice?

    Michael Dehaven
    17 Feb 2015 | 10:13 am
    If you have ever been around someone doing a technical SEO audit, it’s likely that you are familiar with the technique of using View Source in a web browser, which allows you to see the initial HTML markup used to create the page. Since the beginning of SEO time (about 1995) it has been well accepted that search engines read this version of web pages, which is commonly referred to as server-side markup. In many cases, server-side markup only includes a small portion of the total content seen by humans – client-side technologies like JavaScript and AJAX are used to finish the page. Because…
  • The ROI of R&R: A lesson from Verizon Wireless

    Rachael Genson
    12 Feb 2015 | 11:15 am
    As one of the largest telecommunications providers in the world, everyone knows the name Verizon Wireless. And as a market leader with more than 108 million customer connections globally, Verizon prioritizes its consumer relationships. The company’s credo includes a commitment to “focus outward on the customer” and “make it easy for customers to do business with us, by listening, anticipating and responding to their needs.” To this end, Verizon turned to word-of-mouth marketing and Bazaarvoice Conversations to: Give Verizon customers the ability to interact with their peers and the…
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    Justin Kownacki

  • How Creators Can Win in the Post-Facebook Economy

    Justin
    17 Feb 2015 | 8:25 pm
    “What happens when there’s no independent media left?” A decade ago, this question was unthinkable. In 2005, “new media” was still new and its rules were largely unwritten. To put this in perspective, in 2005 Steve Jobs announced the iPhone’s new video capability by showcasing Tiki Bar TV, a no-budget podcast that was literally filmed … Continue reading How Creators Can Win in the Post-Facebook Economy
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck … Continue reading Why I Quit My Day Job
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 … Continue reading How Social Media Destroyed Itself
  • The Life and Death of the Web’s Longest-Running Sitcom, Something to Be Desired

    Justin
    22 Sep 2013 | 12:38 pm
    In September of 2003, before the launch of Facebook, Twitter, YouTube, or MySpace — before you could watch a video on your iPod, much less on your cell phone — the first episode of a brand new, so-called “web series” was uploaded to the Internet. The writer-director of this web series had no prior experience. … Continue reading The Life and Death of the Web’s Longest-Running Sitcom, Something to Be Desired
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    Social Strand Media

  • SmallBiz Book Award Nominations 2015

    Tracy Sestili
    22 Feb 2015 | 5:03 pm
    Taking Your Brand from the Bench to the Playing Field Nominated For the 2015 Small Business Book Awards San Franisco, CA,  February 23, 2015 – Taking Your Brand from the Bench to the Playing Field  has been nominated for the 2015 Small Business Book Awards in the category of Social Media. The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their staffs. The Awards also recognize key resources supporting business book authors and the publishing industry. The Small Business Book Awards are more than…
  • Social Bookmarking: How To Save for Later on Facebook

    Tracy Sestili
    7 Sep 2014 | 9:31 pm
    Did you know that Facebook now allows you to save something to read later? No one sees it unless you decide to share it. Think of it as kind of your own personal bookmarking for Facebook. You can bookmark links, places, events, movies, music, books, and TV shows. You cannot bookmark photos or regular posts. If you think about how many times you are thumbing through Facebook on your mobile device while waiting for something and think, that would be interesting to read but…either you don’t have time or your connection is bad and the page won’t load. (How frustrating is that??)…
  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
 
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    Building Social Bridges

  • 4 Brands That Stole Our Hearts On Valentine’s Day

    Ekaterina Walter
    23 Feb 2015 | 2:04 pm
    Valentine’s day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest to pretend it doesn’t exist. For advertisers though, the feelings of love are unanimous. And it’s no wonder, with the average celebrant spending $142.31 on the holiday, up from $133.91 in 2014 according to the National Retail Federation. Of that spending, which is expected to have reached $18.9 Billion, it’s projected that 53.2% people bought candy, 37.8% bought flowers, 21.1% bought jewelry, and 35.1% spent money on a special night out.
  • Unique Experiences – The New Corporate Gift

    Ekaterina Walter
    26 Dec 2014 | 1:26 pm
    Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right? Well, it turns out that when it comes to corporate gift-giving, not a lot of people are looking forward to getting surprises in the mail. This year especially I’ve seen a lot of frustrated tweets and Facebook posts flying around… from “Oh no! More holiday gifts that I don’t need” to “It’s that time of the…
  • 5 Retailers Who Nailed It This Holiday Season

    Ekaterina Walter
    19 Dec 2014 | 2:47 am
    Winter holiday spending is crucial for retailers, bringing in more than $600 billion in sales revenue in the 2013 season. In order to meet these numbers, retailers pull out all the stops when it comes to holiday marketing. Each brand pools their resources to create the most innovative, creative, and eye-catching campaigns designed to grab their share of the gift-giving market. Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imaginative integration of digital and social. Kate Spade Gets Creative with Video…
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    SociableBlog

  • The 7% Rule: Before and After You Become A Brand

    Nadav Shoval
    26 Feb 2015 | 8:26 am
    You would be hard pressed to find the company that doesn’t eventually want to become a well-known brand, widely associated with their particular area of expertise. But beyond the obvious challenge of becoming a brand, it remains a serious challenge knowing when you’ve crossed the ‘brand threshold’. At Spot.IM, we built a product to help digital publishers turn their online traffic into engaged communities. Our assumption was that every website had a group of people actively choosing to visit the site. And that all site owners needed was a chance to engage with those readers,…
  • 6 Effective Ways To Use Snapchat To Promote Your Business

    Lauren Jeffresson
    24 Feb 2015 | 7:29 am
    Lately, a lot of businesses have been using social media platforms to attract and reach out to potential customers. Take, for instance, G+, Twitter, and Facebook. However, all those platforms are old new now! Why not try something new and different this time, something that is being “trended” today as the latest tool in the every growing social media marketing arsenal? How about Snapchat?! Snapchat isn’t just being used for photo and video sharing by crazy, selfie-obsessed teenagers. It is, in fact, being used by many businesses to build and establish relationships with their customers.
  • Tips To Set Up A Loyalty Program, Plus An Infographic

    Roxanne
    23 Feb 2015 | 8:50 am
    E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do we keep…
  • 12 Best Social Media Management Tools Used By Businesses (Infographic)

    Grishma Govani
    19 Feb 2015 | 9:19 am
    Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products…
  • Google Teams Up With Twitter Again: What Does It Mean To SERPs?

    Bidisha Gupta
    18 Feb 2015 | 8:02 am
    Google has rekindled its romance with Twitter last week when it struck a deal with the blue bird of social media. A few years ago Google had access to the Twitter, but that agreement expired in 2011. After that, tweets have gone mostly unindexed. Some sources even claim that there are less than 8% tweets can be seen in Google SERP. Google is the biggest name in search engines with about 75% of market share. Twitter too is one of the most influential social media mughals.  A deal between them will pretty much change the social search scene. About the Google & Twitter Deal There was a…
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    Kikolani

  • Fetching Friday – 29 Posts on Marketing and Productivity

    Kristi Hines
    27 Feb 2015 | 8:00 am
    Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat The Key Elements of Killer Content Marketing by Mitch Meyerson Search Engine…
  • Fetching Friday – 25 Posts on Marketing and Productivity

    Kristi Hines
    20 Feb 2015 | 8:00 am
    Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Encourage Influencers to Share Your Content by Marcus Taylor Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes 36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] by Lindsay Kolowich How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy 7 Ways to Speed Up Your Content Creation by Aaron…
  • Fetching Friday – 23 Posts on Marketing & Productivity

    Kristi Hines
    13 Feb 2015 | 9:45 am
    Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann How to Research Blog Topics: A Step-by-Step Process by Will Blunt 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay The Components of a Content Manager’s Editorial Calendar by Brian Honigman How to Create a Deep Connection with Your…
  • Fetching Friday – 28 Top Posts on Marketing and Productivity

    Kristi Hines
    6 Feb 2015 | 9:39 am
    Fetching Friday is back for week six of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Content Curation: How to Easily Find Great Content to Share by Michael Stelzner New Data: What Types of Content Perform Best on Social Media? by Andrea Lehr You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact by Adam Toren 12+ Places To Promote Your Content AFTER You Hit…
  • Fetching Friday – 20 Posts on Marketing and Productivity

    Kristi Hines
    30 Jan 2015 | 9:09 am
    Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin 10 Ideas to Inspire Your Next Blog Post by Liz Jostes 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Frederiksen Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle) by Isla Mcketta The Scientifically Proven Best…
 
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    Financial Social Media

  • Social Media Is Dead: Financial Social Media Evolves

    Amy McIlwain
    11 Feb 2015 | 1:07 pm
      Social media is dead. “Wait, what?! My company just got a Facebook page.”  Don’t panic. Social media 1.0 is dead because it’s evolving into a new form. There’s a transformation underway that’s moving social toward a more integrated digital strategy as traditional paid, owned and earned media channels converge. While the 1.0 version may be dead, social is not going away. Far from it. Social media is moving from the sidelines of communications to the very center of this new digital world, touching and influencing every aspect of communication. In…
  • Predict Your Marketing Success for the Year

    Maribeth Kuzmeski
    3 Feb 2015 | 11:22 am
    Take this quick assessment to predict your marketing success in 2015 and find areas to improve. 1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download a whitepaper, register for a seminar, or another way to interact? Value: 5 points for one or more calls to action:  _______ Value: 5 additional points for each call to action that is already generating qualified leads: ______ 2. Do you have video on your website? Value: Give yourself 5 points:  ______ 3. Do you have a marketing…
  • Managing Compliant Messages on LinkedIn

    Amy McIlwain
    29 Jan 2015 | 11:11 am
      If you’re like me, on just about any given workday, you’ll receive a LinkedIn message from a colleague in your social network. Maybe they’re congratulating you on a promotion or for reaching a significant work anniversary. And maybe you’re returning their message with some positive messaging of your own. That’s great! It means you’re staying connected via social media even when you’re at your busiest. But what if those LinkedIn messages take a more sales-driven turn, and you and your colleague start talking about a business opportunity? Can you be sure that your LinkedIn…
  • How to Freshen Up Your Website in 2015

    Amy McIlwain
    1 Jan 2015 | 9:10 am
      While I often talk about the importance of LinkedIn, Twitter and Facebook in my Financial Social Media blog posts, the fact is that an advisory firm’s social presence on the Internet is best established with a well-designed website. In 2014, and even more so in 2015, the trend in web design is leaning toward a new technology called responsive web design, and you can expect to see many more websites using this design function in the future. Responsive web design makes sites easier to navigate and it works across all digital devices, including iOS and Android smartphones, iPads and…
  • Best of 2014: Top Financial Social Media Blogs This Year

    Amy McIlwain
    30 Dec 2014 | 12:56 pm
    2014 was a great year for social media in the financial and insurance industries! A lot of progress was made, with limits being pushed, regulations clearly defined and the number of professionals getting involved increasing even more. At Financial Social Media, we always like to help you stay on top of what’s going on and changing in the digital marketing world, so just incase you missed some of them, we have put together a list of our most popular blogs from 2014 by category — What Changed, FinServ Statistics, & New Networks/Methods. What Changed? What the New SEC Social Media…
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    Digital Royalty

  • Social Snacks – Episode 9

    Darren Flores
    26 Feb 2015 | 10:12 am
    On this week’s episode of Social Snacks, we’re chatting about YouTube’s new app for kids, two major updates from Facebook, and how Foursquare continues to tweak their platform for optimal user experience. Grab your popcorn and enjoy. Want to partner with dR and the gang? The post Social Snacks – Episode 9 appeared first on Digital Royalty.
  • Exercise The Mind

    Darren Flores
    18 Feb 2015 | 11:17 am
    Here at Digital Royalty we have a special set of core values that we practice and live by every day, in and out of the office. But the best part is that each of us has a specific core value that stands out and speaks to us on a deeper level. Check out which one is our creative ninja’s favorite. The post Exercise The Mind appeared first on Digital Royalty.
  • #VegasWantsHockey

    John Schumacher
    12 Feb 2015 | 2:35 pm
    The puck has dropped, and the games have begun. On February 10th, 2015, businessman Bill Foley, President of Hockey Vision Las Vegas, and community leaders held a press conference announcing the launch of a season ticket drive to demonstrate whether or not Las Vegas has interest in supporting an NHL team. The #VegasWantsHockey campaign has been well under way for several weeks now in an attempt to build up awareness and excitement online, even before the ability to purchase tickets went live. The NHL would like Foley and his partners to reach over 10,000 season ticket deposits, which range…
  • Social Snacks, Episode 8

    Darren Flores
    11 Feb 2015 | 9:46 pm
    On this week’s episode of Social Snacks we’re chatting about Facebook’s partnership with Internet.org, Imgur’s special 6th birthday plans, and how to upload photos to Snapchat directly from your camera roll. Hungry for some social goodness? Have a snack, on us. Want to partner with dR and the gang? The post Social Snacks, Episode 8 appeared first on Digital Royalty.
  • Real-Time Marketing at the GRAMMYs

    Meredith McCaskill
    11 Feb 2015 | 9:39 pm
    The best things always come around unexpectedly. That’s the beauty of real-time marketing. You can plan for months around a partnership, but the most memorable moments usually happen when you least expect it – on the fly. You can’t tell your audience when to pay attention; they tell you. Real-time marketing doesn’t come from planned content. It comes from listening to your audience (you know what I’m talking about, community managers) and paying attention to what’s happening at any given moment. Digital Royalty is in a “war room” every day;…
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    Uncrunched

  • The Venture Capitalists Behind Superfish

    Michael Arrington
    23 Feb 2015 | 1:14 pm
    Lots of people are talking about the Superfish malware debacle. People are starting to understand just how bad this situation is. What I haven’t seen so far why venture capitalists would have backed such a startup. Superfish investors, board members and advisors include Andrea Stavopouslos (Draper Fisher Jurvestson), Abe Finkelstein (Vintage Investment Partners), Anat Segal (Xenia Venture Capital), Shai Saul (DFJ again) and others. The company has raised a total of nearly $20 million in venture capital, from people I interact with all the time. Superfish tells the world they’re a…
  • We Deserve A Better Bitcoin Experience Than Circle

    Michael Arrington
    17 Feb 2015 | 11:34 pm
    I finally got around to trying out Circle today. Boy it’s bad. Particularly for a company that has raised $26 million. This is a space we’re interested in at CrunchFund, and are looking for who might be the breakout winners. Circle is supposed to be a dead simple Bitcoin wallet and money transfer service. But here’s my experience: 1. I created an account and tried to add my bank account and credit card to deposit money into the system (as Bitcoin). I had to give a lot of personal information. And I had to take a photo of my drivers license. And then I had to take a selfie.
  • I’d like a combined ebook/audio book product

    Michael Arrington
    3 Feb 2015 | 7:56 pm
    Just finished reading about a fairly stupid new book scanning product from Amazon and it reminded me of a product I’d actually really like to have – books that comes in both ebook (text) and audio formats, with tracking and the ability to switch back and forth at will. I read most of my books on my iPhone 6 plus now. Before that was an iPad. I also listen to audio books in the car and on walks. But sometimes it takes me months to finish a book in the car @ 13-20 hours of audio, and whatever book I’m listening to there in the car is of course a different book than the one…
  • MTailor Launches on Android. Get Yourself A Perfect Shirt.

    Michael Arrington
    30 Jan 2015 | 2:19 pm
    Up until now only iPad/iPhone people could use MTailor, the app that uses your mobile device to scan you more perfectly than any tailor ever could, and have shirts made to your exact measurements. I last wrote about them in December when CrunchFund invested. Since then they’ve sold a LOT of shirts. They haven’t started offering pants or suits yet, but once they do they’ll already have your measurements. People on Android devices were frustrated that they couldn’t use MTailor. Now they won’t be frustrated any more. Get the Android MTailor app here. It launches…
  • The Conference In Detroit

    Michael Arrington
    5 Jan 2015 | 9:38 am
    Detroit. It was once the factory of America. No more. For most of us, Detroit has been a city in decline for much or all of our lives. The population has declined rapidly, and everyone has seen the images of abandoned buildings, drug violence and abject poverty. In other words, Detroit is the perfect place to begin anew. There is an energy there as people begin to rebuild. A willingness to experiment. A stubbornness to succeed. Tech startups can play a pivotal role in rebuilding, but infrastructure is needed. We are seeing a dramatic increase in the number of Detroit based startups looking…
 
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    agency 2: Social Media Agency

  • Social for selling

    agency2
    6 Feb 2015 | 8:27 am
    A new report by Shareaholic this week highlighted the following: Social media has become the number one driver of ALL website referral traffic. In 2014, the figures rose from 22.71% to 31.24%, a massive increase over this time period. This is a significant opportunity to consider; although this growth may not be sustainable, it is definitely something for businesses to focus their marketing campaigns on now. Which channel is the biggest referrer? Unsurprisingly, Facebook is still tops by a wide margin (24.63% in December 2014 vs. next best channel Pinterest at 5.06%). Despite the challenges…
  • Social Media Networking By Age Groups

    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
  • Social networking sites. Ones to watch in 2015?

    agency2
    24 Dec 2014 | 2:17 am
    Exploding onto the scene, making a quiet entrance or growing in popularity? There is always talk about which new social media platforms are replacing the existing channels.  Although it is never as simple as a platform becoming obsolete in a matter of days, new tools and apps and sites are popping up all the time. Whether or not they will grow in popularity and gain cult-like status or disappear into the cloud ether never to be seen again, only time will tell. WeChat – mobile voice and text messaging service from China, WeChat has now become the largest standalone messaging app by monthly…
  • Facebook’s new call to action for 2015

    agency2
    15 Dec 2014 | 6:43 am
      Driving more call to actions on Facebook in 2015 Facebook Pages are giving marketers additional capabilities on their brands’ pages with a set of new call-to-action buttons. Call-to-action options, including Book Now, Contact Us, Shop Now & Sign Up, will help brands actualise the value of their communities. A welcome move, especially after the challenge of reduced organic reach that Facebook Communities managers have been faced with. It is an interesting move that Facebook are placing this call-to-action button in such a prominent position (next to the Like button),…
  • Creative Workplace: London Social Media Agency

    agency2
    28 Nov 2014 | 4:19 am
    A social space for London social media agency | Created by Studio 7 Design. agency:2 moves into a new, bespoke London office designed for creative inspiration & sociable interaction. A fab new office has been designed and created by the team at Studio 7 Design for agency:2, run by Joel Davis and Sharon Baker. Studio 7 Design worked quickly and efficiently in order to facilitate a smooth transition from a temporary office in London’s Kings Cross to a  new space in Highbury & Islington. The bespoke office space was designed with purpose and flair; all of the elements have come…
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    barnraisersllc.com

  • 10 data experts explain why little data is the new big data

    Rob Petersen
    22 Feb 2015 | 6:23 am
        91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 90% of the world’s total data has been created just within the past two years (source: IBM) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA) These facts say loud and clear companies believe data helps them make better business decisions. Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance and sensors. It’s stored in…
  • 15 case studies prove ROI of Facebook ads

    Rob Petersen
    15 Feb 2015 | 7:06 am
        1,500 stories are waiting to be seen every time a person visits their Facebook News Feed according to Facebook. Facebook also says their algorithm prioritizes them to users so they see what they’re most likely to be interested. Do they? For these 15 brands, the right ad was served to the right person at the right time. But much of the credit belongs to the brands who are featured. They set measured investments, tested a variety of Facebook ad properties and used the media channel to engage and interact with their Fan base. From strategies that had a specific plan and…
  • 17 essential KPIs every B2B marketer should know

    Rob Petersen
    8 Feb 2015 | 6:56 am
        Key Performance Indicators (KPIs) are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They differ depending on the type of business, but, for any business, they are the actionable scorecard that keeps their strategy on track as this video from Erica Olsen of OnStrategy shows KPIs are metrics tied to a target. For B2B marketers, KPIs should be the five or six most important metrics that measure the success of their strategy to increase and accelerate commerce transactions between businesses. More often, these…
  • 20 powerful reasons to use infographics

    Rob Petersen
    2 Feb 2015 | 5:20 am
      90% of the information transmitted to the brain is visual (source: Unbounce) 65% of the population are visual learners (source: Unbounce) In the last 2 years, search volume for “infographic” and “infographics” has increased by 800% (source: Google Trends (chart above)) Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Infographics have been around for many years. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs…
  • 15 B2B case studies show how content marketing drives ROI

    Rob Petersen
    25 Jan 2015 | 2:27 pm
        70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute) 21% say they are successful at tracking ROI (source: Ad Age) Content marketing is more important to B2B businesses. Who is succeeding and why? Below is a infographic that details B2B Content Marketing Trends for 2015. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience Don’t create content for the sake of…
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    Windmill Networking is Now Maximize Social Business

  • How a Regular Dose of reddit Makes You a Better Marketer

    Jesse Aaron
    27 Feb 2015 | 5:45 am
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. we’re often thinking through the lens of the business behind those marketing initiatives and […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing…
  • How to Integrate Video into Your Facebook Marketing

    Debbie Miller
    26 Feb 2015 | 5:45 am
    Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Facebook’s latest algorithm update is likely in response to two things: perhaps a back-handed response to page owners trying to game the system by constantly posting photos, or moreso a push aligning with Facebook’s shift […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the President of Social Hospitality where she provides clients with writing,…
  • Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?

    Neal Schaffer
    25 Feb 2015 | 10:18 am
    We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social…
  • 3 Reasons To Use The Psychology of Fellowship for Social Media

    Wade Harman
    25 Feb 2015 | 5:45 am
    We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. This is a good thing for your social marketing. There are people out there right now that need to know what you have to offer.  Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
  • How to Use Google Plus to Boost your Overall Social Platform

    Peg Fitzpatrick
    24 Feb 2015 | 5:45 am
    The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. While the overcomplicated and underused Google Authorship program may not be in play any longer, ranking higher in Google search certainly hasn’t gone out of style. Let’s look at some ways […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
 
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    Heidi Cohen

  • 3 Customer Trust Factors To Boost Your Social Media Results

    Heidi Cohen
    27 Feb 2015 | 3:00 am
    How To Build Customer Trust In Social Media and Content Do your prospects and customers trust your content, employees and products? The answer depends on who tells them about you. This shouldn’t come as a surprise. Think about the following question: How do most people make critical decisions about their lives? This answer predates media and social networks. For major personal decisions such as health, marriage, jobs, kids and image, most people turn to those they trust the most, namely their family and friends. Once they get their initial recommendations, they may do further research,…
  • Increase Content Marketing Visibility With PR

    Heidi Cohen
    25 Feb 2015 | 3:00 am
    Content Marketing Placement: How To Use PR Is your content marketing getting the visibility it needs to reach the maximum audience it deserves? Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog? Don’t worry if you answered “No” to either of these questions because you’re not alone. Like many marketers, you probably have a content marketing distribution checklist focused on owned and social media platforms. Think about it for a moment. What you’re doing isn’t…
  • Super Simple Social Media Strategy: Get Big Results

    Heidi Cohen
    23 Feb 2015 | 3:00 am
    The Social Media Marketing Cycle The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus. The reason to use social media is simple: To be part your prospect’s consideration set. Prospects are 66% to 90% of the way through the purchase process before they contact a company, according to Forrester Research B2B customer data. B2C customers are often further along, unless it’s a high price, high consideration purchase. (For a deeper B2B purchase decision process explanation.) Further,…
  • How The 2015 B2B Purchase Decision Process Has Changed

    Heidi Cohen
    20 Feb 2015 | 3:00 am
    5 Steps To B2B Content Marketing Success The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase. The 2015 B2B purchase decision process Educated by their consumer buying experiences, B2B buyers and influencers across the organization gather the pre-purchase information they deem important through their content channels of choice including social media, customer ratings and reviews, search and third party sites. The average…
  • Key 2015 Twitter Trends Every Marketer Needs

    Heidi Cohen
    18 Feb 2015 | 3:00 am
    Do You Still Need Twitter In Your Social Media Strategy? Twitter has been getting a lot of bad press since its earnings report. Is this a sign that you should stop your Twitter marketing? The short answer: No First understand that you must create your marketing plan for the long term. It should be reviewed and updated at least on an annual basis. Chasing daily numbers or stories is NOT a business plan. Instead, select the core topics around which you will create and curate quality content for your business and on Twitter. Twitter remains a Top 5 social media platform globally according to…
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    The Future Buzz

  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
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    My Community Manager » My Community Manager -

  • #CMGRHangout presents: Lessons From Rookie Community Managers (Preview)

    Dom Garrett
    26 Feb 2015 | 8:18 pm
    Bright eyed, and bushy tailed. You are signing on to twitter for the first time with the company handle and getting ready to tweet your little heart out. Or maybe there is no presence and you were brought in to be able to build this from the ground up. The company puts all of the trust in you to help them be online and social. You are thrown into the fire of finding a way to have meaningful conversations and relationships with your members while proving your value and the return on investment of your salary. Ah, the beginning of a career as a Community Manager.This week we have some of the…
  • The Diplomatic Community Manager

    David Hurley
    25 Feb 2015 | 10:22 am
    There’s no way around the fact that humans have emotions. We all feel joy, excitement, anxiety, frustration and anger. And that’s just to name a few of the many complexities of human nature. Now if we all experience emotions then the idea of diplomacy in community management is of utmost importance. How do we respect and support the feelings of those in our community and also our own? This is the type question the amazing panelists on My Community Manager sought to answer this week in the #CMGRHangout entitled Diplomatic Community Management.A community manager must do several things…
  • #CMGRHangout presents: Diplomatic Community Management (Storify)

    Sarah Nagel
    20 Feb 2015 | 1:52 pm
    It happens all the time, sometimes daily. You are sitting behind the keyboard, engaging with your community and you read it: a negative comment. Now, this is not just a negative contact, but it is pointed. This week, we discussed how to keep your cool when dealing with negative comments. Check out some best practices from our expert panel.[View the story “#Cmgrhangout presents: Diplomatic Community Management” on Storify]The post #CMGRHangout presents: Diplomatic Community Management (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Diplomatic Community Management (Preview)

    Dom Garrett
    18 Feb 2015 | 2:37 pm
    It happens all the time, sometimes daily. You are sitting behind the keyboard, engaging with your community and you read it: a negative comment. Now, this is not just a negative contact, but it is pointed. Sometimes at the brand, sometimes at another community member, maybe even at you personally. You get filled with a range of emotions from anger, to sadness, to disappointment. You know you have to respond to this, but how do you keep your cool under pressure.We have the perfect panel lined up for this topic as all of the panelists have been nominated for the #CMAD Diplomat award for…
  • All About Those Chuckles: The Lighter Side of Community Management

    Dom Garrett
    17 Feb 2015 | 1:23 pm
    My dad always said that laughter is the best medicine. Well, that explains why so many of us died of dysentery. In all seriousness, many times our #CMGRHangout panels are filled with people talking about serious topics like privacy and ROI. The funniest panel around consisted of #CMAD Award finalists Brooke, Raj, Nikki, and Patrick who proved to understand how humor sometimes IS the best medicine for your communities.Foot in the doorHow much does a polar bear weigh? Enough to break the ice. See? You chuckled (and if you didn’t, check your pulse) and let your guard down a bit. As our…
 
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    Shoutlet

  • 8 Ways Brands Have Used Social Media to Help Other Departments

    Kara Martens
    18 Feb 2015 | 11:53 am
    Social media plans tend to focus mainly on posting, listening, and conversing with customers. But there are ways your team can ensure that social media is bringing more value to your business beyond these efforts. How have other brands done this? Here are eight tactics from brands that you can incorporate right now. Gather Intelligence (more...) The post 8 Ways Brands Have Used Social Media to Help Other Departments appeared first on Shoutlet. Click the headline to read more.
  • Social Media and the First Step of the Funnel: Brand Awareness

    Kara Martens
    12 Feb 2015 | 12:11 pm
    Forrester Research breaks down the customer lifecycle into six steps. The first of these? The ‘Discover’ phase. People need to discover your brand or products before they can research, buy, and engage. When we think of what social media can accomplish for brands, we often think first about engagement with customers, which reinforces brand loyalty and (more...) The post Social Media and the First Step of the Funnel: Brand Awareness appeared first on Shoutlet. Click the headline to read more.
  • 5 Ways to Get More From Your Social Contests

    Kara Martens
    9 Feb 2015 | 7:58 am
    Social contests and sweepstakes are a tried-and-true tactic for many brands. They pique the interest of your current customers, encourage those fans to share, and expose your brand to people who have not yet interacted with you in social media. They’re a great way to build your email database and gather more data about your (more...) The post 5 Ways to Get More From Your Social Contests appeared first on Shoutlet. Click the headline to read more.
  • How Customer Experience Drives Results for Brands

    Greg Gerik
    3 Feb 2015 | 8:12 am
    Customer experience is a big theme in our industry right now, and many brands are looking for new ways to provide superior digital experiences to their customers. But where should a brand start? We covered this topic at a recent webinar with guest Julie Hoffmann, Executive Director of Digital and Consumer Experience at MGM Resorts International. During (more...) The post How Customer Experience Drives Results for Brands appeared first on Shoutlet. Click the headline to read more.
  • How Santander’s Holistic View of Social Media is Engaging Financial Services Customers: An Exclusive Q&A

    Ana de Jesus
    29 Jan 2015 | 12:00 am
    One may expect inspiring and engaging social media activity from a fashion or retail brand, but not so much from a financial services company inevitably associated with the industry’s conventional communication approach. Santander UK, however, breaks through convention by taking its simple, personal, and fair approach to customers, as put by Chris Parker, Group Communications Manager (more...) The post How Santander’s Holistic View of Social Media is Engaging Financial Services Customers: An... Click the headline to read more.
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    The Technology Cafe

  • VIDEO: How net neutrality affects you

    Samir Saleem
    26 Feb 2015 | 5:00 pm
    The Federal Communications Commission approved new rules about how Internet service providers get Web sites to you. Confused? Don’t worry, PostTV explains what net neutrality is and what it means for your Internet connection. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: How net neutrality affects you appeared first on The Technology Cafe.
  • VIDEO: Pogue Review: Where To Watch?

    Samir Saleem
    25 Feb 2015 | 8:00 pm
    Don’t go hunting on those shady websites to find that new movie you’ve been wanting to watch at home. David Pogue shows you how to find out what websites are legally streaming your flick. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Pogue Review: Where To Watch? appeared first on The Technology Cafe.
  • VIDEO: Watch A Bunch Of Guys Awkwardly Decide If Each Other’s Moms Are Sexy

    Samir Saleem
    20 Feb 2015 | 9:00 pm
    Is your mom sexy? Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Watch A Bunch Of Guys Awkwardly Decide If Each Other’s Moms Are Sexy appeared first on The Technology Cafe.
  • VIDEO: Rhinoshield Drop Test

    Samir Saleem
    18 Feb 2015 | 3:01 pm
    Looking for the ultimate iPhone case? Yahoo Tech’s David Pogue climbs a 12-foot ladder to put the Rhinoshield Crash Guard to the test. Find out if his phone survives. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Rhinoshield Drop Test appeared first on The Technology Cafe.
  • VIDEO: Americans Try Southern Food For The First Time

    Samir Saleem
    16 Feb 2015 | 2:01 pm
    All Southern food feels like it’s prepared with love. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Americans Try Southern Food For The First Time appeared first on The Technology Cafe.
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    Social Cubix » Blog

  • Social Cubix Recommends: 7 Best Mobile Ad Platforms

    Imran Faruq
    26 Feb 2015 | 5:58 am
    Are you an aspiring and energetic app developer looking to get their most prized app monetized? Want to take it a step further, charge for downloads and offer in-app purchases? There are more than three dozen promising mobile ad platforms in use today. The plain truth is most of them are generally commoditized, meaning you get very similar payouts and experiences. Which monetization model will help you maximize revenues? We take a look at a few “cream of the crop” standouts. Tapjoy If making advanced gaming apps is your thing, this is right up there as one of the best. Most mobile gamers…
  • Top 8 Reasons Mobile Start-ups Take a Nose Dive

    Imran Faruq
    25 Feb 2015 | 7:19 am
    Highly successful mobile start-ups all lean on the dawn of great ideas. The ideas become reality through strategically sound implementation. However, before even hiring an app developer , you need to be on the lookout and avoid mistakes that are the cause of many mobile start-ups stalling prematurely. Let’s discuss those reasons as well as likely causes and certain ways of bypassing these costly and often irreversible mistakes. 1. Know Your Target Audience Most start-ups fall into the trap of putting revenues as priority no.1. Customers should always be at the forefront when you’re…
  • The Ultimate ‘Hire an App Developer’ Negotiation Checklist

    Imran Faruq
    24 Feb 2015 | 5:27 am
    Now we certainly don’t want to reach an impasse, do we? First, some honest facts: not everybody’s cut out to perform well at the negotiation table. Others have a natural knack for it, winning hearts and minds the moment certain “key” words or phrases start popping out of their voice box. Here’s what you probably know: app developers are in charge, they know a lot of the technical stuff and intricacies involved, you don’t. Does this mean you can’t have your way? Never say never! Read on. “I have my regular dev for this, but…” Tell your prospective app developer that your…
  • What You Need to Know before Starting Work on Your iPhone App

    Imran Faruq
    20 Feb 2015 | 6:00 am
    Working hard to get your iPhone app into mainstream media? Go right ahead and do just that. Though, it’s important not to get overzealous; practicing some good common sensibilities beforehand always pay. Here’s what you need to know. Who Says Only You Have to Develop It? Can’t tell you how many times I’ve heard this: “Got this super duper idea about an amazing iPhone app.. but uhh, I don’t know where to start….” Let me lay it on you plain and simple: you don’t have to be a programming wizard to make a good app. Heck, you don’t even need to have anything to do with…
  • Rack up Your Earnings with These Money Minting Mobile Apps

    Imran Faruq
    19 Feb 2015 | 8:41 am
    Tired of dealing with humongous iTunes charges on your credit card? Between music and app purchases, your phone most likely costs you more than your monthly plan. Well, fret not O’ frugal user, the apps featured in this article will actually pay YOU for using them. Talk about the ol’ switcheroo. Ibotta This app pays you moolah to take pictures of receipts, yours that is. You need to follow three simple steps: Sign up for a free Ibotta account with a name and email add. Download the app; click on “Rebates”. Now you’ll see plenty of rebates you can exploit. For instance, I’m looking…
 
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    Geeks Zine

  • 10 Freelance Websites to Find Web And Graphic Design Jobs

    Kirsty
    27 Feb 2015 | 9:50 am
    If you’re a web designer or graphic designer searching for new freelance projects to work on then it can be difficult knowing where to look to find the best opportunities. Helpfully there are some brilliant sites that operate on advertising either design jobs or just freelance jobs so that you can easily find the projects […] Read more: 10 Freelance Websites to Find Web And Graphic Design Jobs
  • Most Brilliant Online Photo Editors for Photographers & Designers

    Kirsty
    26 Feb 2015 | 9:47 am
    Whether you’re a beginner and just want to retouch a photo before posting to Facebook, or an advanced user familiar with programs like Photoshop, online photo editors can be a quick and simple way to create the images you want. While many have paid options, the majority have great free features that can rival paid […] Read more: Most Brilliant Online Photo Editors for Photographers & Designers
  • How To Record iPhone and iPad Screen from iOS 8 – Apps to Record iOS Device Screens

    Kirsty
    25 Feb 2015 | 9:27 am
    There are a number of reasons why you may want to record your iPhone, iPad or iPod Touch device running iOS 8- as an app developer to record and share video demos of your app, if you’d like to show someone how to do something on the device, or if you want to share gameplay […] Read more: How To Record iPhone and iPad Screen from iOS 8 – Apps to Record iOS Device Screens
  • Top 4 Features Of the Upcoming Windows 10

    Luke
    24 Feb 2015 | 9:29 am
    Windows 10 was announced a few weeks ago and already people are rather excited for the biggest update since the questionable Windows 8 was announced. Windows 8 was received to mix-reviews with some critics saying it transitioned Microsoft and Windows into the modern design era with a flatter and squarer design, a style choice a […] Read more: Top 4 Features Of the Upcoming Windows 10
  • 10 Awesome Android & iOS Apps to Help You Get A Better Nights Sleep

    Kirsty
    23 Feb 2015 | 9:52 am
    If you take a long time to get to sleep at night, often sleep lightly or wake up feeling grumpy in the morning then it may be worth looking at apps which will relax you and help your quality of sleep. There are a number of phyiscal and mental benefits to getting the best possible […] Read more: 10 Awesome Android & iOS Apps to Help You Get A Better Nights Sleep
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    Earned+Web

  • The True Joy in Life

    Bilal Jaffery
    19 Feb 2015 | 2:19 am
    This quote really resonated with me today. And I hope it does it with you as well.This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can. I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life…
  • Digital Business, Powered by Data in 2015

    Bilal Jaffery
    18 Feb 2015 | 3:19 pm
    The modern digital enterprise is a collaborative, living and an engaged organism. It understands its market conditions and organizes itself in advance for it. It embraces change as its only constant.Enabling Natural Human InteractionsThe modern business is flatter than ever before. It makes its decisions in minutes, not months. It is bottoms-up vs top-down. The strategy is no longer a static document. It is ever evolving based on real-time interactions across the various internal and external channels.Sounds impossible?Global enterprise social software market (ESS) is expected to grow from…
  • IBM Watson’s latest legal play: End of Overpaid Lawyer?

    Bilal Jaffery
    17 Feb 2015 | 11:02 am
    Is this the end of the overpaid lawyer?Now that Ross exists, it may very well be. The computer system, which is based off of IBM’s Watson platform and developed by an amazing team at UofToronto can take any and all of your legal inquiries and spit out answers based on inputted data gleaned from legal documents, cases and statutes.Ross is just one of the many ways that Watson is being used to better the world using big data. IBM, for one, is using the smart system to make better poutine, of all things.Oh, and it also taught chefs new recipes at SXSW.The post IBM Watson’s latest legal…
  • 5 Critical Elements of Teams That Win

    Bilal Jaffery
    12 Feb 2015 | 11:30 am
    In a meeting yesterday, I was asked to define what a winning team looks like? What allows a team to win, over and over again?“There’s got to be a secret for a strong track record. A team that consistently over delivers. What should a leader look for?”, she asked. “It can’t be a fluke.”I replied,“A winning team plans better, trusts each other more and works even harder.”Crisis in a modern business — whether it be a startup or a large enterprise is inevitable. Budgets get cut, systems break, projects get delayed, legal issues arise, products…
  • 3 Principles for Successful Engagement in the Digital World

    Bilal Jaffery
    18 Dec 2014 | 7:50 am
    Last week, I had an honor of speaking at the Canadian Financial Marketing Forum with some of the brightest minds in the digital space. We discussed variety of issues facing the industry — from building a holistic strategy to best practices that generate a positive ROI. Here are few thoughts on some of my learnings from the session.The future is already here – it’s just not evenly distributed.The common theme that emerged from the debates and talks was that the world has changed but not everyone is impacted equally by it. Some can’t live without it. And some aren’t…
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    Pro Blog Service

  • Tax Deductions You May Miss as a Freelancer or Entrepreneur

    Erik Deckers
    10 Feb 2015 | 12:37 pm
    Tax Deductions You May Miss as a Freelancer or Entrepreneur If you’re a freelancer or small business owner, and you’re only using the 1040 form to do your taxes, you’re doing it all wrong. You’re missing out on some very valuable deductions and expenses you could take, and if you’re not using a professional, you’re leaving money on the table. If you find you owe taxes each year, you’re definitely not doing it right. My advice: find a tax professional you can trust and talk to them about using a Schedule C with your 1040. The general rule of thumb is,…
  • 12 Marketing Strategies Defined

    Erik Deckers
    27 Jan 2015 | 7:22 am
    12 Marketing Strategies Defined If you’ve ever wondered what all the different types of marketing — content marketing, inbound marketing, push marketing — actually mean, wonder no more. Here is the basic definition of what each of these are, and what they do. Marketing Style Defin