Social Media

  • Most Topular Stories

  • Training Board Members As Brand Champions on Social and Beyond

    Beth’s Blog
    Beth
    17 Jun 2015 | 12:11 pm
    Note from Beth: Last month, I facilitated a workshop for the Knight Digital Media Learning Seminar in Miami on “Leading on Social Media.”  It was an interactive workshop and the content was on how to leverage senior leaders, board, and staff as champions on social channels.     Rachel Calderon, Marketing and Communications Manager, Central Florida Foundation was a workshop participant and after the workshop we brainstormed a design for training her board members to be champions.    She agreed to write up her process and experience – and especially grateful as I’m…
  • How to Use LinkedIn Publisher Statistics to Refine Your Marketing

    Social Media Examiner
    Viveka von Rosen
    30 Jun 2015 | 3:00 am
    Do you use LinkedIn Publisher? Want to get deeper engagement from your posts? LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you. In this article I’ll share how to access LinkedIn Publisher statistics […] This post How to Use LinkedIn Publisher Statistics to Refine Your Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Optimize Facebook Custom Tabs for More Conversions

    Social Media Examiner
    Jim Belosic
    1 Jul 2015 | 3:00 am
    Do you want to boost conversions from your Facebook app? Have you thought about promoting it with Facebook ads? Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions. In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions. #1: Focus […] This post How to Optimize Facebook Custom Tabs for More Conversions first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • YouTube Community Development: How to Build a Following With YouTube

    Social Media Examiner
    Michael Stelzner
    3 Jul 2015 | 3:00 am
    Do you create YouTube videos? Want to increase your audience? To learn how to create an online community using YouTube, I interview Tim Schmoyer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […] This post YouTube Community Development: How to Build a Following With YouTube first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Forget Link Building: Time to Embrace the Google Knowledge Vault

    Social Media Today RSS
    Chris Horton
    3 Jul 2015 | 1:29 pm
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.
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    Social Media Examiner

  • Pinterest Buyable Pins: This Week in Social Media

    Cindy King
    4 Jul 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out Buyable Pins: “You’ll start seeing Buyable Pins all over Pinterest: in the home feed, on boards […] This post Pinterest Buyable Pins: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • YouTube Community Development: How to Build a Following With YouTube

    Michael Stelzner
    3 Jul 2015 | 3:00 am
    Do you create YouTube videos? Want to increase your audience? To learn how to create an online community using YouTube, I interview Tim Schmoyer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […] This post YouTube Community Development: How to Build a Following With YouTube first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use LinkedIn Showcase Pages for Business

    Chris Raulf
    2 Jul 2015 | 3:00 am
    Are you looking for more ways to use LinkedIn for your business? Have you considered showcase pages? LinkedIn showcase pages enable you to promote certain products or services to specific customer segments. In this article you’ll discover how to use LinkedIn showcase pages for your business. What Are Showcase Pages? Showcase pages are an extension […] This post How to Use LinkedIn Showcase Pages for Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Optimize Facebook Custom Tabs for More Conversions

    Jim Belosic
    1 Jul 2015 | 3:00 am
    Do you want to boost conversions from your Facebook app? Have you thought about promoting it with Facebook ads? Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions. In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions. #1: Focus […] This post How to Optimize Facebook Custom Tabs for More Conversions first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use LinkedIn Publisher Statistics to Refine Your Marketing

    Viveka von Rosen
    30 Jun 2015 | 3:00 am
    Do you use LinkedIn Publisher? Want to get deeper engagement from your posts? LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you. In this article I’ll share how to access LinkedIn Publisher statistics […] This post How to Use LinkedIn Publisher Statistics to Refine Your Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Precision Ag Tech Helps California Farmers Grow More With Less Water

    Brian Milne
    4 Jul 2015 | 4:00 pm
     Will Gerry might look the part of a fourth-generation farmer — dirty denim jeans, shirt sleeves rolled up and a gray beard that wraps from brim to brim on his leather hat. But once Gerry whips the smartphone out of his pocket, he starts rattling off tech jargon and analyzing data points across his farm like a 20-something whiz kid from Silicon Valley. Read More
  • How To Not Post Crappy Pics Of Fireworks This Fourth Of July

    Jordan Crook
    4 Jul 2015 | 2:30 pm
    The temptation will be great. The urge will be strong. Watching sky-based explosions, geared toward entertainment and celebration, can be a powerful experience. And in the Instagram Age, the powerful experiences are the ones we want to share. But the July 5th edition of Instagram usually sucks pretty hard, based mostly on blurry, drunkenly captured photos of fireworks. This guide should help… Read More
  • Arcade Dreams

    John Biggs
    4 Jul 2015 | 1:57 pm
     Summer always makes me think of the 7-11 at the end of East Lakeview in Columbus, Ohio. I was about eight. My grandmother took us there every week to get comic books, which were near the front window, by the counter. In the back corner, in darkness, was a Star Wars stand up arcade game. On the day it first appeared it bleated a snippet of the Star Wars theme and my ears perked up. It took a… Read More
  • Measuring Your Financial Health Beyond The Credit Score

    Rachel Schneider,Elizabeth Vivirito
    4 Jul 2015 | 1:00 pm
     The credit score has become a ubiquitous way to assess someone’s credit-worthiness. It is used in a host of underwriting decisions and background checks, from mortgages to auto to business loans, apartment rentals and even employment candidacy. But credit scores are not a prevalent factor in peoples’ daily financial habits. Why? Read More
  • Back Up And Sync Your Files Inside A Mason Jar With Raspberry Preserve

    Fitz Tepper
    4 Jul 2015 | 12:27 pm
     Do you like the concept of backup services like Dropbox or Box but don’t want to relinquish control of your data? Well now you can keep your files safely stored in your own pantry, right next to your jars of fruits and vegetables. An innovative DIYer has figured out a way to skillfully merge a Raspberry Pi running BitTorrent Sync with a traditional glass Mason jar. The result is a… Read More
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    Mashable

  • Small plane crashes on California beach, spooking Fouth of July revelers

    Brittany Levine
    4 Jul 2015 | 7:10 pm
    A small plane towing a banner crash landed on a Southern California beach that was packed with Fourth of July revelers on Saturday. The crash in Carlsbad sent screaming beachgoers scrambling. The pilot of the single engine plane that landed around 3 p.m. on the sand near the water was uninjured, but at least one bystander was transported to the hospital, according to a statement released by the city. The bystander was a teenager See also: 3 killed when small plane crashes into home near Boston pic.twitter.com/jIgGxtevfF — Cory Vaughn (@coryhvaughn) July 4, 2015 BREAKING: Police told me…
  • 5 can't-miss apps: Pushbullet, Radar, 'Big Emoji Quiz' and more

    Karissa Bell
    4 Jul 2015 | 7:00 pm
    With Apple finally launching its music streaming service and new leaks about the upcoming line of iPhones, you may have missed some of this week's best new apps. See also: Yoko Ono releases chess app with dogs as pieces Luckily, each weekend, we round up a few of our favorite new and updated apps. This week's list includes an emoji-based puzzle game, a new kind of contacts app and Pushbullet's biggest update yet. Check out the gallery, below, to see our top picks. If you're looking for more, take a look at our last roundup of can't-miss apps. Have something to add to this story? Share it in…
  • Muslim girls design their own basketball uniforms, including velcro hijabs

    Hayley Wilbur
    4 Jul 2015 | 6:00 pm
    Finding stylish conservative clothing is one thing, but finding modest athletic wear is nearly impossible After struggling to play sports in long skirts, a group of young Muslim girls on a community traveling basketball team in Minnesota designed their own uniforms to wear See also: Uniqlo's new line from Muslim fashion blogger shows modesty can be stylish Lady Warriors players encountered issues like tripping on skirts and stopping a game to fix a fallen hijab “The girls quickly learned that traditional dress and basketball don't mix well,” Thul, a volunteer research consultant…
  • Where America's biggest religions stand on same-sex marriage

    Jessica Eggert
    4 Jul 2015 | 4:10 pm
    The Supreme Court's historical 5-4 ruling last week that made same-sex marriage the law of the land was celebrated as a giant victory for the LGBT community, which for years has pushed for the equal right to be married to someone who you love Now that the initial wave of celebration has died down, it’s clear that the decision to legalize same-sex marriage in all 50 states does not mark the end of the debate. For religious groups, the new law remains particularly controversial. See also: The most heartwarming reactions to same-sex marriage becoming legal across the U.S. Some religions…
  • Google FCC filing may point to next version of Google Glass

    Adario Strange
    4 Jul 2015 | 3:24 pm
    The rise and fall of Google Glass from cool edge tech to bar room punchline may be about to take another turn A new set of Federal Communications Commission (FCC) documents filed by Google offers a peek at an upcoming device that is equipped with Bluetooth and Wi-Fi functionality, just like the first version of Google Glass See also: Tony Fadell’s task: Define Google Glass 2.0 The documents detailing the device, termed "GG1," doesn't go into great detail about what the device does, but tidbits of information, surfaced by Droid Life, point toward the possibility that it might just be the…
 
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    Sensei Marketing

  • Technology and Business Intelligence – Not Always Good Partners

    Sam Fiorella
    30 Jun 2015 | 8:25 am
    There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employees are managed, today’s business blueprint is significantly different that it was just 15 years ago. But is change always a good thing?  The Internet has provided smaller businesses the opportunity to compete with larger brands and has certainly provided a…
  • Use Intent Data to Drive Influence Advertising Strategy

    Sam Fiorella
    22 Jun 2015 | 9:33 am
    It’s no secret that your every click is tracked online; what sites you visit, what ads you click, and what articles you read are all stored by the likes of Google, Facebook, and their ilk in order to create buyer personas to which they may better serve relevant ads. However, despite the resources dedicated to creating these buyer personas, the jury is still out on how effective the algorithms are that determine buyer interest or intent. Despite the fact that 80 percent of international marketers surveyed by Forrester Consulting indicated that customer data analytics is valuable in…
  • Replace Customer Service Departments with Customer Experience Teams

    Sam Fiorella
    9 Jun 2015 | 7:59 am
    Modern business is faced with a greater challenge than its predecessors: Growing demand for revenue and profit at a time when the Internet has increased both competition and consumer power.  Ironically, the Internet, which promised greater opportunity for business to reach a larger audience, has increased the obstacles those businesses face in engaging and selling to new and existing customers. Businesses must now contend with a new type of competitor beyond competing business entities. a. The volume and immediacy of peer-to-peer recommendations on social and digital channels means…
  • Manipulation vs. Influence – Becoming a Trusted Authority

    Sam Fiorella
    1 Jun 2015 | 7:49 am
    Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals if they don’t have prior knowledge of the proposal or a pre-existing relationship with the buyer. What’s a business to do when it knows it has the better solution or offering but lacks a solid relationship with the buyer(s)? The answer lies in becoming a…
  • The Flip Side of Social Media: Servicing Customer Expectations

    Sam Fiorella
    27 May 2015 | 8:32 am
    Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count, number of re-tweets, and/or number of comments. STOP! Before you click away from this post in fear that it’s another of my tirades about the limitations or inaccuracies of soft metrics in measuring business…
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    Social Media Today RSS

  • Forget Link Building: Time to Embrace the Google Knowledge Vault

    Chris Horton
    3 Jul 2015 | 1:29 pm
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.
  • Sorry, But You're Too Forgettable to Ping My Blogger Meter

    Barry Feldman
    3 Jul 2015 | 11:43 am
    With so much content across the web, bloggers need to do something to stand out - be humorous, be informative, be daring. Whatever the case may be, it's important for bloggers to go deep with their content and deliver something more. Here are some of the best bloggers along with explanations for why they're so great.
  • 10 Snapchat Tricks and Tips Everyone Should Know About

    A. A. Currey
    3 Jul 2015 | 1:30 am
    If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3rd most popular app among millennials--be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
  • Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV

    Andrew Hutchinson
    2 Jul 2015 | 5:10 pm
    Which viewing experience holds more of your attention – consuming content on your mobile or seeing it on a big screen TV? You’d expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.
  • Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting

    Andrew Hutchinson
    2 Jul 2015 | 4:50 pm
    Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom, offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior.
 
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    Social Media Explorer

  • 8 Instagram Hacks That Will Drive Sales From Millennials

    Paul Ramondo
    1 Jul 2015 | 6:45 am
    So it’s been six months since you launched your Instagram Account. In theory, its purpose was to connect your brand with the thousands of millennials that ‘gram it up’ every day while somehow turning those followers into cash. In reality, you’re failing to convert all those millennials and their double tap love hearts into actual paying customers. The worst part is, you have no idea why you’re failing. Well I’m here to help. In this 5 minute read, you’ll find a list of 8 Instagram Hacks & Secrets That Will Drive Sales From Millennials; transforming your…
  • The Crash Course on Using Facebook Groups to Grow a Thriving Niche Community

    Josh Fechter
    29 Jun 2015 | 6:59 am
    Facebook Groups are my secret sauce. I used them to recruit 150 writers in three months to help start a publication. A year later, I began freelancing for a company that sells software to digital marketers. Then using a special tool called Facebook Graph, we created a local digital marketing community including thirty-plus potential customers who love our brand, all in under a month. I know better than anyone how hard it can be trying to build a local community through in-person networking. It takes a significant amount of time and discourages many should-be leaders. The answer to all these…
  • Why We Blew Up Our Blog

    Kat French
    25 Jun 2015 | 7:07 am
    This week we launched our massive redesign of Social Media Explorer. Making dramatic changes to such a popular website was a daunting task to say the least. Because we have so much respect for what Social Media Explorer means to our audience, we took our time with a planning process spanning many months. So why did we tackle this project in the first place? Well let’s just say we kind of care about our followers… a lot. You deserved a simpler user experience Our primary goal was to improve navigation and user experience for our audience. This new layout has received…
  • Do Social Media Crises Actually Exist?

    Kat French
    22 Jun 2015 | 11:58 am
    You’ll find a lot of content out there regarding how to handle a “social media crisis.” Agencies and marketers create plans, run simulations and train their front-line employees. All this effort, exerted so that they’ll be prepared when a tsunami of negativity smacks them upside the Facebook page. But are these efforts worthwhile? Is it possible that we’re spending an extraordinary amount of energy worrying about something that doesn’t actually exist? What is a social media crises There are really two different kinds of scenarios people refer to when they talk about a “social…
  • Assemble the Ultimate Marketing Team

    Kat French
    22 Jun 2015 | 11:14 am
    Superhero movies are super popular right now. We thought it would be fun to take a look at what skills and gifts (dare we say superpowers?) you need to assemble a truly great agency team. The Leader An inspiring communicator with clear vision and the ability to convince people to follow them even when it seems crazy or impossible. (CEO) The Genius The inventive, tech-savvy problem-solver with a bird’s-eye-view of the battlefield, all the best gadgets, and a gleeful desire to try them all out.  (Strategist) The Spy  The mysterious behind-the-scenes agent, able to get inside the head of…
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    Peg Fitzpatrick

  • Are You Ready for a Do Over? Time to Stop Day Dreaming and Start Doing!

    Peg
    29 Jun 2015 | 6:00 am
      Hey book lovers! You’re in for a treat this month, I interviewed the delightful and smart Jon Acuff. We talked about his latest book, Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. I’m sticking with my people as Jon is a Penguin Portfolio author too! I love creating this My Book Club event each month and highlighting an author and their work. I learn so much and I hope you do too. Portfolio Books is the business imprint of Penguin Random House. It’s like a subdivision of the big Penguin brand, so we’re Penguin authors but we’re under…
  • 10 Start Up Secrets You Don’t Have to Learn the Hard Way

    Peg
    22 Jun 2015 | 5:30 am
    The Art of the Start 2.0 is the quintessential guide for anyone starting anything written by Guy Kawasaki. I had a recent one-on-one interview with Guy to talk about The Art of the Start for My Book Club and got some great takeaways that you can use to help with your business or entrepreneurial success. Genuine influence goes deeper than getting people to do what you want them to do. Guy KawasakiClick To Tweet Here are ten start up secrets for you: Create an individual pitch email for people that you want to connect with. Don’t cut and paste. The subject line of your email determines…
  • How to Build Buzz with Instagram for your Blog

    Peg
    15 Jun 2015 | 6:00 am
      Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. But I know you’re a savvy, creative blogger and are ready to surpass that hurdle. I’m going to share some great tips for bloggers on how to use Instagram with your blog. It all starts with a compelling image. Want to create branded Instagram images for your blog or business, but don’t know how? Not Photoshop proficient? No problem! With the right apps – you can create the perfect Instagram image in a snap! Ready to start getting more traffic to your…
  • 10 Essential Strategies to Help Entrepreneurs Find Dream Clients

    Peg
    1 Jun 2015 | 6:00 am
      Being a freelancer or entrepreneur can provide you with the freedom from the 9 – 5 grind that you’ve been hoping for but it’s up to you to make your business a success. Getting started and finding your dream clients can be the road or roadblock to your success. I’d like to share ten essential strategies to find your dream clients and with a lot of hard work and passion, you can make a living as an entrepreneur. Build your own dreams, or someone else will hire you to build theirs. – Farrah GrayClick To Tweet Step 1 Who is your dream client? After you’ve…
  • How to Use Visual Marketing to Leave Your Competition in the Dust

    Peg
    26 May 2015 | 4:00 am
    Creating visuals for your blog and/or social media may seem like a daunting task but I’m going to break down some of the ways you can use visual marketing to leave your competition in the dust. These tactics will use design programs and apps that are easily accessible to everyone and you’ll be able to learn how to use them. Instead of being overwhelmed by creating visual content, I’m going to help you learn to love this part of your blog or social media tasks. Get ready to unleash your creativity and fire up your visual content! Inspired by my recent webinar with Hubspot,…
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    @ProBlogger

  • Be a Better Blogger by Reading other Blogs like This

    Darren Rowse
    3 Jul 2015 | 1:03 pm
    It’s day 4 of 31 Days to Build a Better Blog where today’s challenge is to take a little time to do something that I wrote about last year that has the potential to transform your blogging! And what is it, you ask? Today you’re going to be analysing another blog It’s as simple as that, and it really only takes 10-15 minutes, if that’s all you have to spare. It really does help you see what’s happening in your niche, where your blog fits, and maybe where you can fill a gap or do something better based on what others are doing or not doing. In today’s…
  • Blog Promotion Strategies: How to Think Outside the Square

    Darren Rowse
    2 Jul 2015 | 1:01 pm
    It’s day three of our thirty one day challenge! How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days? We’ve already covered nailing your elevator pitch and how to create a super-shareable list post, and today it’s all about getting yourself off your blog to promote it and find some readers. “Build it and they will come“, you think? That is really not the case with blogging. You need to put your blog where people will read it. In today’s podcast we discuss doing just that – how, where, and why to…
  • ProBlogger Podcast Challenge: Write an Amazing List Post

    Darren Rowse
    1 Jul 2015 | 1:00 pm
    Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher). Note: If you missed it, day one was about crafting the perfect elevator pitch for your blog. In today’s episode we go over the seven reasons list posts are so important, and some of the different kinds of list posts that can be produced (like this one, for example). You can make a list post for just about every niche of blogging there…
  • 31DBBB Day One: What Makes a Great Elevator Pitch?

    Darren Rowse
    30 Jun 2015 | 1:09 pm
    Welcome to day one of building a better blog! The ProBlogger podcast is off and running with a new episode every day this month with a theme designed to help boost your blogging skills and todays podcast episode is now live for you to listen to. The original 31 Days to Build a Better Blog helped so many people both when it was released, and across the years since then, and it’s exciting to be able to change it up with updated information, new challenges and a supporting podcast. Day one is all about encapsulating the purpose and spirit of your blog. What is it about? Who is it for?
  • The ProBlogger Podcast Is Live and We’re Kicking Off with a Challenge!

    Darren Rowse
    29 Jun 2015 | 4:13 am
    Today I have great pleasure in introducing you to the brand new ProBlogger Podcast and the next incarnation of 31 Days to Build a Better Blog. Over the last couple of years I’ve lost count of the number of people who have said ‘Darren you really should start a podcast’. I’d always nodded my head but quietly list in my mind a long list of excuses not to including ‘I don’t know how…’ to ‘I’m so busy…’ to ‘what if nobody listens…’ But earlier this year something changed when people suggested I start a…
 
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    Scott Monty

  • Emotional Intelligence Should be Easy in the Digital Age

    3 Jul 2015 | 2:20 pm
    Have you heard of the term emotional intelligence? According to A Dictionary of Psychology (3rd edition), emotional intelligence is"the ability to recognize one's own and other people's emotions, to discriminate between different feelings and label them appropriately, and to use emotional information to guide thinking and behavior."The four key elements can be understood in a shorthand version:Self-awarenessSelf-managementSocial awareness (or empathy)Relationship managementSelf-awareness means having realistic self-confidence and knowing when to rely on yourself versus the team, as well as…
  • This Week in Digital - June 28, 2014

    28 Jun 2015 | 7:29 pm
    The role of the CMO in the culture wars, the future of customer experience, new search and targeting features on Instagram, Facebook wants you to stay on Facebook, "liberté, égalité, fraternité" does not apply to the sharing economy, speed listening, the numbers can lie, the evolution of a Truffle Pig, raising your digital quotient, the interplay of algorithms and humans in curation, Cannes in is the can and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and…
  • This Week in Digital - June 21, 2015

    21 Jun 2015 | 8:43 pm
    News Corp gets more digital, a new ad blocker blocker, U.S. digital trends,Flipboard puts together a resource for marketers and communicators, Twitter gets Lightning fast, Facebook allows you to prioritize what you see, Uber has a rough week, LastPass and the Houston Astros get hacked, an essential report on the sharing economy, the great secret of influencer marketing, a long read on the marketing machine and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and…
  • This Week in Digital - June 14, 2015

    15 Jun 2015 | 3:45 am
    An announcement, Twitter's CEO flies the coop, Apple announcement is Music to many ears, hoping that unionizing at Gawker won't diminish its witty headlines, Facebook values time over likes, Twitter needs to figure out what it needs to be, Google searches nearly everywhere, 17 collaborative unicorns, Uber's Chinese expansion, the audio competition heats up, how different generations consume content, the need for security at all levels is serious, trademarking the "book," combating digital distration and more, it's This Week in Digital.A roundup of relevant links affecting our…
  • Announcement: Embracing the Entrepreneurial Life

    8 Jun 2015 | 5:23 am
    I'm very excited to share some news. After some time in stealth mode, I'm officially launching a consultancy - Scott Monty Strategies - to advise and counsel brands and agencies looking to up their game in digital communications and marketing.After about a year at SHIFT Communications, I realized that it was time to spread my wings a bit. For the last five years or so, I've been giving advice and strategic input on the side, and I had always thought about starting an entrepreneurial effort of my own. While I was at Ford, I was something of an intrapreneur, so the spirit remained with…
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    Social Fresh

  • Simple and Effective Tools for Social Media Automation

    Jason Yarby
    29 Jun 2015 | 4:25 am
    Not getting enough traffic to your blog? It could be suffering from Lonely Blog Syndrome! We have the cure here: http://t.co/5mpLGRfayZ — Laura Roeder (@lkr) June 27, 2015 Social Toolkit 33: Meet Edgar, with Laura Roeder. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. This week we sat down with…
  • Brands Take Over Social Media with Marriage Equality Posts

    Jason Keath
    26 Jun 2015 | 8:16 am
    Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins — President Obama (@POTUS) June 26, 2015 Today the Supreme Court ruled in favor of marriage equality. They declared that the U.S. Constitution requires states to license and recognize same-sex marriages, making marriage equality officially the law of the land. This ruling reflected a fast growing trend in support of LGBT rights by the majority of US citizens, and, increasingly, many brands and businesses. The White House immediately had a new profile photo…
  • The State of Social Media plus Emoji News

    Jason Yarby
    23 Jun 2015 | 5:50 am
    Tip: What are Facebook video ads good for? http://t.co/9yQaWtUQAO pic.twitter.com/gmTEhupfaG — Jason Keath (@jasonkeath) June 13, 2015 Not trying to derail everyone’s productivity here, but, um……WE’RE GETTING A TACO AND HOT DOG EMOJI! http://t.co/YH9rWOimqv — Jason Yarborough (@yarby) June 18, 2015 Social Toolkit 32: The Maturity of Social Media with Jason and Jason. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance…
  • 54 Clear Warning Signs That You Work in Social Media

    Jason Keath
    22 Jun 2015 | 4:02 am
    If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean with the fact that… and this is hard to say… I work in social media. I really hate when I have to deliver bad news to our readers, but the fact is, I know many of you are in danger of being diagnosed with this illness. I personally have been battling against it fairly publicly, and yet I have noticed many of you might have it even worse. Those of you at standing desks right now might…
  • The Social Tools TV Land Uses To Stay Funny

    Jason Yarby
    15 Jun 2015 | 5:33 am
    When you're too sick to tweet fun TV events #PLL #YoungerTV #cAbernetAndA #ASKYOUNGER pic.twitter.com/Tqoi0CJEAe — Sue Funke (@thesuefunke) June 10, 2015 Social Toolkit 31: What the Funke?! with Sue Funke. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Sue Funke, A Comedian AND Senior…
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    blog

  • An economic tale of two cities

    Sara Spivey
    1 Jul 2015 | 7:26 am
    I visited the Bazaarvoice office in London last week and while there, I found myself in quite a few traditional “black cabs.” I asked every driver the same question—“so what’s the situation here between cabs and Uber?” While no taxi driver was thrilled to have Uber operating in London, every single one of them understood the economics of it. And with only one exception, ALL of the drivers I spoke with also drive for Uber. Since all of the “black cab” drivers are independent operators, they can decide whether they want to participate or not. And many of them do. Across the…
  • Key takeaways on the importance of Consumer-Generated Content (CGC) from Social Media World Forum 2015

    Anke Schnedler
    24 Jun 2015 | 5:03 pm
    I recently had the pleasure to moderate a panel at Social Media World Forum in London discussing why CGC matters in brand building and customer engagement. There were some great insights shared from our 3 brand panelists – Philips, Thomas Cook and IHG, as well as great questions raised by our extremely engaged audience of approx. 120 senior social, digital and marketing leaders. I’d love to share some of their insights with you here. I opened the panel by asking how many people in the room use CGC- surprisingly, only about 40% said that they were using CGC today; that means a substantial…
  • 5 Reasons Why Fashion eCommerce Has a Bright Future

    Maria Di Martino
    22 Jun 2015 | 7:35 am
    Some would call me a shopaholic—but I’d rather classify myself as a great believer in retail therapy. And coming from one of the world’s big four fashion capitals, it’s no surprise that I absolutely love shopping! However, my shopping behavior has considerably changed in the past couple of years; as many other omni-channel consumers, I expect to be able to access content with no physical or temporal limitations. Inevitably, the fashion industry has endured many disruptions—and a complete revolution. Today’s consumers define convenience by being able to browse a complete range of…
  • The 10 big ideas from the Bazaarvoice Summit 2015, part 2

    Brent Robinson
    19 Jun 2015 | 10:29 am
    [View the story "The 10 big ideas from the Bazaarvoice Summit 2015, part 2" on Storify]
  • Why website accessibility should become your priority

    Amy Hayes
    16 Jun 2015 | 8:41 am
    This article was originally appeared on The Huffington Post. It can be accessed here. Little more than a week removed from the fourth annual Global Accessibility Awareness Day (#GAAD) -- a day designed to get people talking, thinking and learning about digital accessibility -- it seems that many of us have gone back to our daily routine, largely oblivious to the challenges faced every day as people with disabilities try to use the online tools so many of us easily take for granted. Let's face it: if you're not among the more than 640 million people worldwide who live with a physical, visual…
 
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    chrisbrogan.com

  • Customer Service is Marketing

    Chris Brogan
    1 Jul 2015 | 9:13 am
    My son, Harold, is huge into video games and video game culture. He knows more weird and deep-level memes and obscure details than you’ll ever know. Harold has convinced me to take him to the SCG Convention in Texas. To say he’s hyped and excited is to really underplay how he feels about it. As part of this, I’ve encouraged Harold to do as much of the planning and deciding as possible. Harold chose the Aloft hotel chain. Swell by me. He picked it because he loved the videos. I prepaid for the days of the conference. And then, I ran into a snag.Continue ReadingThe post…
  • The Biggest Competitive Advantage I Have

    Chris Brogan
    26 Jun 2015 | 11:32 am
    I’m sprawled out on my bed writing to you. My son is reading a copy of Retro Gamer and my daughter is playing Splatoon (it’s a Wii game that your kid probably wants). Lately, I’ve been thinking about this blog, about you, about my business, about what I stand for. That kind of stuff. The Biggest Competitive Advantage I Have is Openness and Honesty But that sounds like I’m trying to be virtuous. I’m not. I just think it’s easier/better/faster to just tell you what I think and feel, instead of worrying. Continue ReadingThe post The Biggest Competitive…
  • How to Get Ahead if You’re Shy – or the Secret Magic of Puppets

    Chris Brogan
    8 Jun 2015 | 11:03 am
    My son, Harold, found out quite by surprise that he really likes puppets. He pretty much had to have this Kermit the Frog puppet. What we did with it was quite interesting. And in the process, I found myself thinking about me, then you, and about us. About all of us. And about something I’m not sure I’ve yet shared in this specific way. The Magic of Puppets When you put a puppet on your hand, you empower someone else to speak for you. You can say things you might not say from your own lips. Because hey, it’s a puppet. Puppets are like a super power.Continue ReadingThe post…
  • How to Learn A New Skill

    Chris Brogan
    28 May 2015 | 4:54 am
    I’m a big fan of the work of Dr Nick Morgan. In my circles, when people ask me advice about how to be a better professional speaker, I tell a somewhat backhanded and loving story about how I paid for a day of Dr. Morgan’s time, hellbent on having him make me a much better speaker. I loved everything he had to say. It was brilliant, full of really important details and ideas. And I couldn’t really make good use of any of it. Dr. Morgan mentions it in this post. For instance, “The good news for you conference organizers, then, is that if you hire Chris you’ll get…
  • The Value of Data Velocity in Marketing

    Chris Brogan
    21 May 2015 | 6:33 am
    I’m working on some interesting stuff as it relates to both bigger businesses as well as small businesses. I’m interested in how better use of data could open up a whole big slice of not-yet-tapped economic value for companies (again both bigger and smaller). It’s times like this where I feel bad for people who think I’m the “social media guy.” I’m thinking about velocity as it applies to marketing. Meaning, if we knew something faster, could we add more value and help someone better? Velocity as a Marketing Tool I was in Atlanta the other day for 20…
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    Spiral16

  • 4th of July by the Numbers [INFOGRAPHIC]

    Alan Rapp
    2 Jul 2015 | 6:00 am
    July 4th isn’t only about fireworks. Really. Just in time for the holiday we are sharing this infographic courtesy of History.com offering a few fun facts and numbers about the holiday. As analysts, marketers, and social media mavens, we love numbers… and fireworks. We also love fireworks. Have a fun and safe Fourth everyone!
  • Spiral16 Acquired in a Move to Gain emfluence in Kansas City

    Alan Rapp
    25 Jun 2015 | 9:00 am
    If you’ve stopped by our Overland Park offices the past couple of days you may have noticed that Spiral16 has moved. On Monday the Spiral16 team left our old offices and journeyed across the state line into downtown Kansas City to join emfluence. emfluence is a full-service digital marketing agency and owners of the emfluence Marketing Platform. The platform is designed for marketers to create, deploy and track their integrated digital marketing campaigns. It includes features for email marketing, social media posting, landing pages, forms, lead nurturing, surveys, and now online…
  • 8 Social Media Marketing Mistakes to Avoid

    Alan Rapp
    18 Jun 2015 | 6:00 am
    Social Media Marketing is not without its challenges. However, many of these can be avoided by being aware of them and having a sound social media strategy. Created by Digital Marketing Philippines, this infographic points out eight potential mistakes to avoid in social media marketing. Most of these are relatively straightforward suggestions and tips, many of which we’ve discussed before. Have a social media strategy, use good etiquette, be authentic, listen and engage, don’t use social media channels to solely broadcast a brand message, remember to proofread, and choose…
  • How Air Guitar Can Reveal Your Own Creative Process

    Alan Rapp
    12 Jun 2015 | 6:00 am
    In his recent TEDx Talk our good friend Eric “Mean Melin” Melin discussed how his air guitar career can be used as an example of examining a person’s creative process. Arguing creativity is a learned skill, Eric discusses how his creative process to become the World Air Guitar Champion can be applied to deal with creativity and problem solving needed in a person’s everyday life. “Epiphanies rarely happen in a bubble. That lightbulb moment only happens after much research, trial and error, and hardcore critical thinking about the problem.” “Good…
  • Scrabble’s Anagram Lovers Campaign Spells Sweet Success

    Alan Rapp
    9 Jun 2015 | 6:00 am
    Too often is seems we have spent our time finger wagging at companies and brands who have committed a marketing or social media snafu that damages the brand and has led to a crisis management situation. Sometimes companies get it right. Despite being around for the better part of a century, Scrabble still enjoys huge popularity among its millions of fans. The new Anagram Lovers campaign for Mattel Games by Lola Madrid understands itself and the core consumer base of the product and cleverly uses its fans love of word play to promote the board game through a short film. Introducing us to two…
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    New Media Expo Blog

  • Does the Online Media Encourage Public Shaming?

    Deb Ng
    3 Jul 2015 | 6:51 am
    If you’ve been anywhere online this past week – and even if you haven’t – you probably noticed that some hashtag chats got a little out of control, most notably the #AskELJames chat. The chat, which was presented as a way for fans to talk with “50 Shades of Grey” author EL James about her [...]
  • Introducing the NMX Facebook Page Cover Photo Project

    Deb Ng
    30 Jun 2015 | 5:50 am
      I’m stealing an idea today…from myself. You see, I keep going on about the awesome and talented content creators in the NMX community but I’m not doing enough to highlight your talent. So I’m going to borrow an idea that I started with our (sister conference) TBEX’s Facebook page. As I was looking through my poor [...]
  • 10 Ways Online Content Creators are Being Ripped Off

    Deb Ng
    29 Jun 2015 | 11:56 am
    It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding. However, for as many people who are creating [...]
  • The Blogger On a Budget’s Guide to Attending Conferences Without Breaking the Bank

    Deb Ng
    22 Jun 2015 | 10:27 am
      I love conferences. I am passionate about networking, look forward to learning, and nothing makes me happier than connecting with my old friends while making new friends. You know what I don’t love about conferences? The price! In fact, I attend significantly fewer conferences than I used to because $3000 – $5000 to attend [...]
  • Call For Speakers Opens for NMX 2016!

    Deb Ng
    15 Jun 2015 | 11:38 am
      NMX is once again opening up our call for speakers. I could link to the form here and send you there now without explanation, but there are a few things we should go over first. Every year we see proposals from people who seem to be confused about NMX, and aren’t sure who our [...]
 
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    The Next Web

  • The secret to being creative

    Jason Zook
    4 Jul 2015 | 12:52 pm
    Creativity is not just for artists, musicians, writers, and designers. We are all creative, but the folks who are known for it have spent time cultivating it, failing at it, and working at it. It’s easy to look at any famous creative person and think they’re naturally creative. It’s easy to assume their work just appeared and didn’t take hours/months/years of painstaking dedication. Much like the idea of ‘overnight success’, creativity is viewed as something that just happens. Well, I’m here to tell you that’s not the case. I’m here to share some examples of how anyone can…
  • How I grew a startup the hard way

    Austin McChord
    4 Jul 2015 | 10:20 am
    When I founded Datto in 2007, I didn’t really know what I was getting into. I had a simple product idea, and I wanted to take a chance, even knowing that most startups fail. I wanted to deliver insurance against downtime to small businesses that couldn’t afford traditional enterprise backup products. Whether it’s your local dentist’s office or a mid-size business, they need to stay up and running just as much as large enterprises. When I started building my team, I knew the attitudes of my first few hires were going to be as important as their resumes – maybe… This story…
  • 6 signs that you should ‘nope’ right out of that job interview

    Cecil Kleine
    4 Jul 2015 | 8:00 am
    There are a lot of articles covering things you should or should not do during a job interview. You should dress nice, answer questions confidently and have the right body language. You should not fidget with your pen, ask about vacation or compensation policy or even sit without being offered a chair. Some are obviously more valid than others, you can’t expect to make a good impression if you show up unshowered, put your feet on the interviewer’s desk while lighting up a cigarette. But what about your interviewer? What are the signs that indicate that perhaps this isn’t a very……
  • How Andela is helping Africa beat the world’s developer shortage

    Tom Jackson
    4 Jul 2015 | 6:48 am
    It’s well established that Africa has a severe shortage of software developers; it has for a long time. Back in 2011, the Kenya ICT Board’s Julisha report quoted 45 percent of respondent firms saying good software developers were difficult to find. The EY 2013/14 Sub-Saharan Africa Talent Trends and Practices study confirmed this ongoing issue. The study found 31 percent of firms in the region are employing the same number of expats, while 16 percent plan to hire more. The Technical University of Kenya says the skills shortage amongst ICT graduates is due to low levels of awareness of…
  • Minecraft: Story Mode trailer from Telltale is the Lego Movie meets Wreck-It Ralph

    Mic Wright
    4 Jul 2015 | 4:22 am
    There’s a new Minecraft game incoming and it’s just got its first preview at Minecon in London. ‘Minecraft: Story Mode‘ is an adventure game, by Telltale Games, home of the classic ‘Monkey Island’ as well as ‘Game of Thrones’ and ‘Walking Dead’ tie-ins. Like those titles, Story Mode will play out across a series of episodic releases that will take you to various parts of the Minecraft world including the Nether, the Farlands and the End. And, again, as with those games, the choices you make will affect how the narrative plays out. The plot as described by Telltale…
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    idaconcpts.com

  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
  • 5 Ways to Create a Happy Office Culture

    Damian Davila
    22 Jun 2015 | 4:48 pm
    When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees. Having a joyful workforce, however, will improve the health and wealth of your company. To up the good vibes at your organization, follow these five tips. 1. Give them positive feedback whenever possible. Notice all the great work your…
  • 6 Tips to Improve Your Business Writing

    Damian Davila
    29 May 2015 | 11:54 am
    Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Clarity is the top priority in business writing. A lot of the time, successful people want to use “big” words because they think it makes them sound smart. In truth, though, this makes the message less clear and it can make the professional seem like they’re trying too hard. Professionals,…
  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • How to Tell When it’s Time for a Professional Infographic

    Maggie Kimberl
    30 Jun 2015 | 7:06 am
    We write a lot about why you should use a professional infographic design agency to build your infographic instead of doing it yourself.  The reason is simple: DIY infographics are universally terrible, and it makes the entire genre look terrible.  Yet people continue to make infographics, and those infographics continue to fall flat. This is actually a good thing from our perspective.  If you’re taking the time to build your own infographic, it’s because you recognize the potential of infographics as a storytelling medium.  Your DIY infographic may have done OK, but it’s more…
  • DIY Awesome Infographics in 5 Easy Steps, and Other Mythical Creatures

    Maggie Kimberl
    23 Jun 2015 | 7:14 am
    Making infographics is really easy.  There’s really no reason to shell out for a top-notch infographic design agency when there are so many tools you can use to create them yourself.  Sure, you don’t even really know what an infographic is, but your just a few clicks away from a Google degree.  Go for it! Step 1: Open MS Paint Why pay a designer when you can make charts and graphs yourself using MS Paint?  Who needs fancy design software or a designer who’s actually been to design school?  You can DIY anything these days with the help of Google. Step 2: Don’t Worry About Picking…
  • The Difference Between Data Visualization and Infographics

    Maggie Kimberl
    17 Jun 2015 | 6:44 am
    DataViz = pretty charts, Infographics = pretty pictures They aren’t the same. There are a lot of different ways to present visual information on the internet.  DataViz takes information people want and presents it in a way that is easy to understand at a glance.  Infographics is a cross between DataViz, journalism, and marketing.  Infographics use multiple data visualizations and strategically chosen words to tell a complex story in a simple, visual way.  You may think they are the same thing, but the terms cannot be used interchangeably. What is DataViz anyway? DataViz represents…
  • Infographics Are Not Dead

    Maggie Kimberl
    15 May 2015 | 11:06 am
    Every once in a while, someone somewhere declares that infographics are dead.  The reasons they give often have a lot to do with things that make infographics bad, such as DIY infographics.  When done properly, infographics are a valuable storytelling tool. Infographics Aren’t Bad, Bad Infographics Are Bad In an article from FastCo Design a couple of weeks ago, Mark Wilson declared that infographics are dead.  His main points were that everyone is doing them, anyone can make an infographic thanks to new tools and software, and people are accessing the web via mobile so infographics…
  • Open Coffee: Preparing for #ThinkBig Logistics

    Maggie Kimberl
    8 May 2015 | 10:49 am
    I was recently invited to Open Coffee Louisville at iHub to speak about our #ThinkBig initiative.  #ThinkBig is a grassroots community discussion series aimed at bringing the right people together to combine ideas and know-how in order to propel Louisville forward economically.  Each edition focuses on a different aspect of Louisville’s economy.  The focus is on building verticals on top of industries that are already doing well here in order to promote growth and attract talent. Why Logistics? This iteration of #ThinkBig will focus on logistics and distribution.  Historically…
 
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    ManagingCommunities.com

  • E L James and The Successful Twitter Chat

    Patrick
    2 Jul 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Estonian News Outlet Held Liable for Reader Comments in Ruling Harmful to Online Communities

    Patrick
    29 Jun 2015 | 11:35 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • The Confederate Flag and Your Online Community

    Patrick
    25 Jun 2015 | 9:21 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • The Best Guide to Online Community Platforms in 2015

    Patrick
    22 Jun 2015 | 10:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How to Ethically Ask for (and Receive) Reviews of Your Business or Product

    Patrick
    18 Jun 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Collective Thoughts| Collective Thoughts

  • A Look Inside The Subscription Box Craze

    Brian Wallace
    2 Jul 2015 | 8:44 am
    Chances are you or someone you know gets a subscription box, but why are they so popular?  Learn more about the subscription box craze from this infographic!
  • Where’s The Cable Guy?

    Brian Wallace
    23 Jun 2015 | 10:21 am
    If you’re sitting there getting madder and madder because the cable guy still hasn’t shown up, you’re not alone.  Learn why the cable guy is so often late from this infographic.
  • Packing It Up And Packing It In

    Brian Wallace
    4 Jun 2015 | 2:28 pm
    Population movement is nothing new.  Check out which American cities are experiencing the biggest population growth right now.
  • Where Will Tobias Harris Go Next?

    Brian Wallace
    4 Jun 2015 | 7:22 am
    Tobias Harris is one of the most seriously undervalued players in the NBA, according to the numbers.  Learn more from this infographic.
  • Hyper-Local Economies Key To Future Economic Stability

    Brian Wallace
    2 Jun 2015 | 10:56 am
    It’s conceivable in the near future transportation costs will make a global economy unstable.  That’s why it’s important to develop hyper-local economies for a sustainable future.
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    Brian Solis

  • Internet of Things is Here: What’s Your IoT Strategy?

    Brian Solis
    1 Jul 2015 | 8:01 am
    The Internet of Things (IoT) is so much more than smart refrigerator that tell you when you need to go to the grocery store, wearables that track your steps or the smart watches you’re thinking about not getting. It’s the nervous system that sends and tracks important information between things, places and people. From smarter industrial applications to cities to health care to home automation to automobiles and everything in between, IoT is changing not only your personal life, but offers great opportunities for innovation in business right now. In fact, by 2020, an estimated 50 billion…
  • Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

    Guest Author
    25 Jun 2015 | 8:38 am
    Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer…
  • How the Next Five Years Will Revolutionize Business

    Brian Solis
    18 Jun 2015 | 5:05 am
    Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of…
  • Embracing the Audience: 5 Tips on Customer-Based Marketing

    Brian Solis
    10 Jun 2015 | 1:50 pm
    After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly, your audience. Sylvia turned the conversation into five actionable tips that will…
  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
 
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    Beth’s Blog

  • 7 Social Media Toolsets for 2016 by @jeremycaplan

    Beth
    24 Jun 2015 | 9:51 am
    Jeremy Caplan is the Director of Education, Tow-Knight Center Entrepreneurial Journalism and an amazing teacher.  I’ve never met him face-to-face, but I’ve learned some much from reading and using his curated instructional materials.   He recently shared “Toolsets for Social Media,” a brilliantly curated collection of tools.   Before we dig into the content, let me point out why this so brilliant. A stellar example of content curation:   Content curation is not aggregation or a big gigantic list of links.    A content curator vets, filters, organizes, and…
  • What I Learned In London at the Future of Social Conference

    Beth
    23 Jun 2015 | 11:08 am
    Photo by Social Misfits I am just back from spending a few days in London where I keynoted the “Future of Social” Conference hosted by Social Misfits Media with a talk about Gen Z or as they say in the UK, Gen Zed.   I also facilitated several workshops for London-based nonprofit CEOs and communications directors on developing a strategy for their leadership profiles on social and internal champions (board, staff, and volunteers). The first half of the conference featured talks from three platforms that discussed future trends for social good.  The speakers included: Amanda…
  • Future of Social: Gen Z

    Beth
    19 Jun 2015 | 1:48 am
    I’m thrilled to be spending a few days in London where I am keynoting The Future of Social conference hosted by Social Misfits Media.  I’ll be talking about Gen Z donors and why nonprofits need to engage them in their fundraising and programs.   If you want to learn more about what I’ll be talking about, read this interview in the Guardian. This post includes my slides and summary of the main points I will be making as well as links to resources. Gen Z By The Numbers The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y.    In…
  • Training Board Members As Brand Champions on Social and Beyond

    Beth
    17 Jun 2015 | 12:11 pm
    Note from Beth: Last month, I facilitated a workshop for the Knight Digital Media Learning Seminar in Miami on “Leading on Social Media.”  It was an interactive workshop and the content was on how to leverage senior leaders, board, and staff as champions on social channels.     Rachel Calderon, Marketing and Communications Manager, Central Florida Foundation was a workshop participant and after the workshop we brainstormed a design for training her board members to be champions.    She agreed to write up her process and experience – and especially grateful as I’m…
  • How Gen Z Donors Harness the Power of Online Giving

    Beth
    9 Jun 2015 | 2:19 pm
    Note from Beth: Next week, I’ll be keynoting the “Future of Social Media Conference” in London hosted by Social Misfits in partnership with Facebook, JustGiving, the Hospital Club Foundation, and the Guardian Voluntary Sector Network.  I’ll be talking about the next generation of donors and how they use social media, mobile, and other technology to raise money for causes they care about.     This guest post is part of many recent posts you have read from my about Generation Z. How Gen Z Donors Harness the Power of Online Giving – Guest Post By Emily Hawkins,…
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • When Robots Weep Who Will Comfort Them?

    Rahaf
    30 Jun 2015 | 1:54 pm
    This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.  *** This is an excerpt from the June Issue of Red Thread’s monthly newsletter. ***           What if one day, someone told you that you weren’t human – but a sophisticated sentient machine that was engineered in a factory. Your memories, your emotions, your habits, your quirks – everything that makes you unique – are all just binary code running in the background of an advanced operating system. Would you still…
  • How Can Organizations Encourage Innovation?

    Rahaf
    21 Jun 2015 | 12:44 pm
    This post, is a part of my thinking and research for my new book, centred around the tensions between productivity and creativity. You can follow other related entries here.  I was in Sydney, Australia talking to the team at the Commonwealth Bank of Australia about innovation and the future of banking. One of the questions that came up several times during the day centred around the Culture of Innovation and what organizations needed to do – in concrete terms- to help bring some of these cultural changes about.   1) Innovation is the end product Many organizations maintain that…
 
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Rediscovering Bihar

    Blogworks
    2 Jul 2015 | 10:52 pm
    Legacy is defined by culture, heritage and most importantly the story. Bihar’s early history is a story that changed the political, social and cultural landscape of ancient India. According to Dr. Rajendra Prasad, the first president of the Republic of India, “It is no exaggeration to say that for centuries the history of India was but the history of Bihar ‘writ large’.” Blogworks was recently awarded the social media mandate for Bihar Museum following an open, multi-agency pitch and will be responsible for strategy as well as implementation on social media channels along…
  • Indian retail shopper is the most influenced by Digital

    Blogworks
    27 Apr 2015 | 5:04 am
    Thanks to the recent ‘Digital shopper relevancy’ report 2014 released by Capgemini, our confidence on digital in context of India is an all-time high. As per the report, the mature markets seem to be becoming conservative about their privacy and online shopping habits. On the other hand, the high-growth markets, especially India is placing high importance to social media at not only on awareness, but at all stages of product purchase journey. The report gives many direction setting inputs that will help you in your digital journey forward. Here are some key India Takeaways from the…
  • LiveMint: Social buzz on Rail Budget 2015

    Blogworks
    26 Feb 2015 | 8:57 pm
    Mint featured Blogworks Rail Budget 2015 social dashboard on their website LiveMint. Read the full article here        
  • LiveMint: AAP maintains lead in online mentions

    Blogworks
    5 Feb 2015 | 11:33 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 9:44 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
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    gapingvoid

  • Employment UX is a visceral experience

    Valerie Urso
    10 Jun 2015 | 7:27 am
    (purchase here) Back in the nineties, I used to have a corporate job in a big office on the 26th floor, in downtown Chicago. The office had a certain smell. Not a bad smell, just the usual, clean, synthetic corporate office smell. When I was new there, and still terribly excited to have such a blue-chip organization to call my own, I loved that smell. Every morning when I’d walk into the office, the smell would ignite my senses and I’d immediately get all excited to have a well-paid corporate job. It was a chemical trigger. Then as time passed and my career at the company tanked, the job…
  • Some new thoughts on Brand Storytelling

    Valerie Urso
    1 Jun 2015 | 3:05 pm
      [Content marketing: One of the @Rackspace cartoons I drew recently for Robert Scoble’s weekly newsletter A decade ago, my buddy Tom Foremski quit his high-status job in journalism as the tech correspondent for the London Financial Times, to go become one of the first professional tech bloggers out there. Back then there was no Techcrunch or Re-Code, there was no proven business model, it was just him and his laptop. It was a very brave, pioneering move for the time. Around the same time, I was doing a little bit of pioneering myself, being one of the earliest content marketers to use…
  • What matters

    Valerie Urso
    8 May 2015 | 8:04 am
    [visit the store]   Every now and then I’ll do a pretty random cartoon. This one qualifies. I’ve always liked churches and religious architecture in general. They’re like constant spiritual reminders in the landscape. Here, I imagined being somewhere in the desert in the Levant. Maybe Israel or Syria or even further East, and seeing an ancient holy place… A church, mosque or temple of some sort. The actual religion doesn’t matter so much. What matters is the “A-Ha!”.
  • If you’re waiting in line for a career, you’re doing something wrong

    Valerie Urso
    29 Apr 2015 | 12:50 pm
      [get the print] Back when I lived in London in the ‘Nineties, I vaguely knew this Irish journalist, call him Simon. He was a flatmate of an old school friend of mine. Simon wasn’t famous or anything, but he was always working. He was pretty successful. He drove a nice car, ate in fancy places and seemed to enjoy his life. Of all the journalists I knew personally, he was by far the most self-assured. What was his secret? It wasn’t that he was smarter or a better writer than the other journalists. There are plenty smart people who can write well in that trade. What made him…
  • Freelancer: 10 Questions with Seth Godin

    Valerie Urso
    22 Apr 2015 | 12:39 pm
    (This was a cartoon I drew for Seth’s excellent book, The Dip. You can purchase the print here.) My old friend and frequent book collaborator, Seth Godin has a new online course out on Udemy, entitled “Seth Godin’s Freelancer Course”. I checked it out, I liked it a lot. But instead of just reviewing it, I’d thought I’d use this opportunity to ask Seth ten questions. Voila:   1. OK, the basic skinny: What’s the course about, and why now? This is the golden age for freelancers. More opportunities, more tools, more leverage than ever before. But for many freelancers,…
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    Soshable

  • Kia Turns the Luxury World on Its Ear

    Lauren Galli
    3 Jul 2015 | 6:54 pm
    2015 will be remembered for many things, perhaps the biggest thing in the automotive world is that it was the year that luxury cars truly took on a new appearance. For a long time, the standard in luxury cars went to a handful of different manufacturers, but recent years have opened the doors for a couple of newbies to claw their way onto the scene. Kia, with great confidence and some genuine swagger, was one of those newbies. Kia began production on the K900, known as the K9 overseas in 2012, and it officially hit the sales market in 2013. Impressive in size and aggressive in appearance the…
  • Nice Guys Finish Last, But Not Guest Bloggers.

    Willis Williams
    2 Jul 2015 | 2:00 am
    How many of you hear over and over again “Do you have a blog” about your company? Before I go any further, because this can get deep, do you know what blogging is? I don’t want to leave you in the dark with this subject. Blogging is an interactive form of publishing your content on the web. It has become a dominant way of self-publish the past several years. Assuming you have vast knowledge about blogging and you’re responsible for writing your company’s blog. Managing a blog is a great responsibility for any person. Not to over dramatize, but aside from social media, that blog is…
  • Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

    JD Rucker
    24 Jun 2015 | 11:09 pm
    As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever. A dealer asked me today if that’s a best practice or something that we do for the sake of proper service. The answer is that it’s both. It’s a best practice to use unique content nearly every single time (with an occasional exception described below) and to make sure that any content is only…
  • Links Still Work for SEO

    JD Rucker
    17 Jun 2015 | 11:38 pm
    To those of us who have been in the industry for long enough and have enough clients through which to see results, we’ve known all along that inbound links are still an important component of the Google search algorithm. News about the death of links have been proven once again to be greatly exaggerated. This shouldn’t be a surprise to anyone. Google has only mildly alluded to a future without using links in their algorithm. Those who say that the Penguin update of 2012 effectively killed links were either misinformed or were using blackhat techniques for their link building. The…
  • I Refuse to Use Websites with Autoplay Videos (and so should you)

    JD Rucker
    11 Jun 2015 | 10:07 pm
    At some point in the last couple of years, someone started spreading a “best practice” that it’s good for websites to automatically play videos once people click through to them. This is not a best practice. It’s annoying at best. At worst, it can prevent people from visiting your website ever again. One of those people is now, officially, me. As much as I tend to dislike the moves that Facebook has made over the years, one thing I like is they way they handle video. Once a video is visible on the screen, it starts playing to get your attention, but it doesn’t…
 
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    Brains on Fire

  • The truth is amazing stuff.

    Robbin Phillips
    1 Jul 2015 | 7:14 am
    The other day I walked into one of our phone rooms. We call it the red room even though we just painted it a really lovely shade of white. Cathy and Cordell were calling our LA office for an internal client preview meeting. I love these previews so I wanted to sit in. Well. The room smelled different. Not bad, just different. Kind of like pine trees. I looked at Cordell and said, “What’s that smell?” Cathy said with a knowing smile, “Oh that’s just Geno’s essential oils, it helps him focus.” We all had a moment with that set of words. And that tiny exchange reminded me of why I…
  • Happy Social Media Day

    Amy Taylor
    30 Jun 2015 | 9:08 am
    It’s no secret that I love social media. I love that it helps me stay connected to the people I love. I love that I get paid to help brands and organizations connect with kindred spirits by way of social. I love that it brings me no less than 45 dog-related tidbits of awesomeness per day. But what I love most about social media is that it has given me a greater appreciation for the REAL things in my life and the value of disconnecting in order to reconnect with the present moment. Social media is great, but it’s no substitute for real life, real dinner parties, real…
  • Friday Fotos | Filming Edition

    Kylee
    26 Jun 2015 | 11:45 am
    Emily Everhart is our gentle nudger at Brains On Fire (also known to some as an account executive). If she were stranded on an island and could pick one BOF employee to be stuck with, she’d pick Megan Byrd. In her own words, “If there was ever a person to convince cannibals not to eat us, it’s her.” Who said anything about cannibals, Emily? This week we’re filming around downtown Greenville for Visit Greenville SC! If you see our half-man half-camera robot Lee on the move, make sure to say hey (and don’t feed it)! This young doughnut connoisseur is Rebekah…
  • NOW HIRING: Video Intern

    Amy Taylor
    25 Jun 2015 | 1:45 pm
    Calling all videophiles! Brains on Fire is looking for a camera-wielding, video-making, documentary-shooting intern to help us tell our story. This project will be a documentary-style work that captures the spirit of what we do, who we are, who we work with with and our mission to connect people and positively impact the world through marketing. (There will be lots of room for creativity, so come prepared to show us what you’ve got!) Our video intern will also be responsible for documenting the ins-and-outs of our company culture, as well as blog-sized behind-the-scenes videos of life…
  • Less Show. More Soul.

    Robbin Phillips
    24 Jun 2015 | 6:17 am
    I love this photo of Benjamin Hart from Brains on Fire LA (tall guy on the left)  spending a day serving alongside our clients at SusieCakes.  The other day I was doing some research and stumbled on this piece of wisdom from Jonathan Fields:  Show is soul’s cover-up. So much bravado. So much posturing. Positioning. All to distract from the simple fact that you really don’t quite know who you are. Or what you’re doing. And the last thing you want is for others to know, too. So, you put on a show. And it brings in an audience. But an audience is not a community. Nor a business. Nor a…
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    Ignite Social Media

  • Facebook morphs “instant” technology for brands | Social You Should Know

    Jim Tobin
    28 Jun 2015 | 8:00 am
    Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they are likely to release some day. Picture a mobile ad unit that, when clicked, opens into full screen video, pictures or interactive content, all without leaving Facebook. It certainly appears to me to have potential for better user experiences, which are important. The skeptic in me is cautious about…
  • Brands Jump on #LoveWins…And Some Lose, Big Time

    Azad Abbasi
    26 Jun 2015 | 2:04 pm
    As billions of people celebrated The Supreme Court’s marriage ruling this morning, every social channel was ablaze with rainbow accouterments and celebratory posts. #LoveWins was trending on Twitter, the majority of Instagram’s new Trending Tags were focused on the breaking news, and Snapchat created a Live Event for Marriage Equality, collecting user’s snaps throughout the morning. But let’s not be naïve here, this is tricky territory for brands. Jumping aboard such a historic and political event requires finesse and serious discernment. Today, we too rallied. We rallied up the…
  • 5 Reasons Social Media is Essential for Your Business’s Success

    Katie Leimkuehler
    25 Jun 2015 | 1:08 pm
    Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What’s the point of having a company if no one has heard of it? Here are 5 reasons social media is essential for your success in business. Social Customer Care Meets Consumer Demand Want to stand out from your competitors? Get live customer service through your social media and you will surpass them in no time. (Click to Tweet!) According to HubSpot, 72% of people who make a complaint to a company on…
  • A Social Media RFP for 2015

    Jim Tobin
    22 Jun 2015 | 7:08 am
    Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but it was much too long and didn't turn out well for those of us on the receiving end. Even Version 2.0, the shorter version, included nearly 120 separate questions, counting the written questions and the suggested in-person questions. Here are the problems with it: It's too long. Social Media Group didn't get it wrong. They specifically asked companies to…
  • Snapchat Creates New Ad Opportunity | Social You Should Know

    Erin Ledbetter
    21 Jun 2015 | 8:00 am
    Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some very basic networking functions like posting statuses and following friends, and swore to never take advertising dollars from brands. But after taking $10M in investments then falling off everyone’s social network radar, Ello has re-emerged this week with a new iOS app andplans to monetize. Still no traditional advertising opportunities…
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • Creating a Backlog of Content Marketing Ideas

    Koka Sexton
    19 Jun 2015 | 9:52 am
    Content marketing has many faces and can manifest itself in many ways. When starting out with content marketing I took a simple approach that revolved around an ebook or guide designed to educate an audience. The process was: Initial idea Scope the document (# of pages, resources needed) Create a draft Get feedback and iterate Produce final product That was it in a nutshell. That model served me well for a while. The problem was that each project was done in a silo. Once it was started, it was all that was worked on until it was complete, then the process started over again. Even though…
  • #SocialHangout From Battlefield to Boardroom

    Koka Sexton
    24 Apr 2015 | 3:04 pm
    Today I had the wonderful opportunity to be on the Social Hangout with an all-star crew. Thank you for having me Eric Mitchell and bringing along great people like Brian Fanzo, Michael Brito, Dan Evans, Daniel Newman. We talked a lot about the qualities of great leadership and what separates the good leaders from the bad ones.   Here is the recording View the story “#SocialHangout From Battlefield to Boardroom” on Storify Powered by WP Bannerize
  • The Best of SocialBiz Hour #SbizHour

    Koka Sexton
    20 Apr 2015 | 3:09 pm
    I had the great opportunity today to join Brian Fanzo and Rachel Miller on the SocialBiz Hour Hangout to talk about “who owns social selling”. I couldn’t keep up with the flood of activity on LinkedIn, Twitter and other social media and also stay engaged in the live discussion so I wanted to share some of my favorite tweets from the event. Thank you Rachel and Brian again for the opportunity. For those of you that have not heard of the SocialBiz Hour, if you’re reading this blog then there is a good chance that you should start watching the back episodes and add it to…
  • Building a Social Empire

    Koka Sexton
    11 Apr 2015 | 1:47 pm
      I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. I started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content. That’s when things got really nerdy. @socialhelp was a shell profile. No branding, no background image, and a basic bio. I…
  • Social Selling Education 101

    Koka Sexton
    6 Apr 2015 | 5:37 am
    Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients . However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Commonly misinterpreted as a sales technique wherein the salesperson uses a social medium to make a pitch, social selling is something entirely different. Although it can be used to make…
 
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    Digital Trends

  • Flipping through The Manual: Bluegrass belts, castles, alpine fly fishing gear

    Digital Trends Staff
    4 Jul 2015 | 5:15 pm
    Burned out on apps, keys and screens? Improve your analog life this weekend! Digital Trends’ brother site The Manual exists to give men straight-up advice, from unspoken suit rules you need to know, to the latest in fashion, food, drink, travel, grooming and culture. The post Flipping through The Manual: Bluegrass belts, castles, alpine fly fishing gear appeared first on Digital Trends.
  • This 100-pound cast iron turntable has smarter tech than your car

    Ryan Waniata
    4 Jul 2015 | 5:15 pm
    Fern & Roby offer a new entry in the field of most coveted turntables on earth in this cast iron 100 pounder that's loaded with tech to ensure brilliant spins of your favorite wax, with an industrial aesthetic that's sure to make any hi-fi enthusiast jealous. The post This 100-pound cast iron turntable has smarter tech than your car appeared first on Digital Trends.
  • Tour de France goes high-tech with GoPro footage and live rider tracking

    Aliya Barnwell
    4 Jul 2015 | 4:44 pm
    Velon and ASO partnered with GoPro to produce awesome video of this year's Tour de France. Footage from team cars, mechanics, bikes, and more will be available viewers. Better yet; ASO will offer real-time live tracking for all teams, a first in Tour history. The post Tour de France goes high-tech with GoPro footage and live rider tracking appeared first on Digital Trends.
  • Meet the winners of the Ant-Man Micro-Tech Challenge and their cool inventions

    Aliya Barnwell
    4 Jul 2015 | 4:25 pm
    No, the challenge was not to shrink things, but to use at least one inexpensive, easy to buy micro-tech component in a do-it-yourself project, and it was open to girls aged 14 to 18 as a way to encourage interest in the STEM fields. The post Meet the winners of the Ant-Man Micro-Tech Challenge and their cool inventions appeared first on Digital Trends.
  • Toyota’s redesigned 2016 Prius reportedly appears online with detailed information

    Miles Branman
    4 Jul 2015 | 4:11 pm
    Design sketches and information about the next-generation Toyota Prius leak online. The 2016 Prius will average 54 miles per gallon, and will be lighter and larger than the current model. The post Toyota’s redesigned 2016 Prius reportedly appears online with detailed information appeared first on Digital Trends.
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    Janet Fouts

  • Shockvertising… It’s a thing

    fouts
    18 Jun 2015 | 6:49 pm
    The image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Watch it here: There have been other great examples of this type of…
  • Easy guide to the Periscope video streaming app

    fouts
    12 May 2015 | 10:42 am
    I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a…
  • Video App Wars

    fouts
    4 May 2015 | 12:30 pm
    I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Then, just in time for Social Media Marketing World in…
  • Evernote – Change the Way You Take Notes

    fouts
    12 Mar 2015 | 11:26 am
    Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier. Until now. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone,  or smart phone. Items are tag-able and fully search-able so you can add pretty much anything, run…
  • Are you an intentional marketer?

    fouts
    8 Mar 2015 | 3:52 pm
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. I’ll tell you what to do with them in a minute. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? It seemed like a good idea at the time? Because your market is there? You like…
 
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    SocialTimes Feed

  • 10 Characteristics of Killer Twitter CTAs You Can Use Today

    Lauren Dugan
    4 Jul 2015 | 7:00 am
    A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline. When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies, and (to a lesser extent) favorites. We’ve compiled 10 types of CTAs that are especially effective on Twitter, whether you are trying to generate awareness, launch a new product, or move customers down the sales funnel. 1. Make it urgent. If your CTA has a time…
  • Mobile Game Roundup: The Executive, Divide by Sheep and More

    Brandy Shaul
    3 Jul 2015 | 4:30 pm
    As we head into another weekend, there are plenty of new titles available for mobile gamers to try, including Hidden Heroes, a strategy role-playing from 505 Games Mobile. The game allows players to scan QR codes and barcodes on real-world products in order to discover new lands to explore and conquer within the game. Elsewhere, Super Evil Megacorp’s MOBA (multiplayer online battle arena), Vainglory, has been fully, commercially launched on iOS and Android, complete with a new hero and other in-game features. Finally, SEGA and Picomy released Heroki, an action-adventure game developed…
  • AlphaDraft Launches Fantasy eSports App on iOS

    Brandy Shaul
    3 Jul 2015 | 4:00 pm
    Fantasy sports platform AlphaDraft released its fantasy eSports app on iOS devices, giving eSports fans the ability to watch live events and track team stats on the go. So far, the AlphaDraft app offers content for five popular eSports games: League of Legends, SMITE, Dota 2, Counter-Strike: Global Offensive and Hearthstone: Heroes of Warcraft. Upon launching the app, users connect to their AlphaDraft account (or create a new one) and select their favorite game to view any active contests for that title. While some contests are free, many require real-world cash to enter, with some costing…
  • Social Media Jobs: Franklin Institute, Green Flash Brewing

    Nadine Cheung
    3 Jul 2015 | 2:30 pm
    This week, The Franklin Institute is hiring a social media manager, while Green Flash Brewing Company needs a social media coordinator. The Cystic Fibrosis Foundation is seeking a social media director, and The New York Times is looking for a creative media strategist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager The Franklin Institute (Philadelphia, PA) Social Media Coordinator Green Flash Brewing Company (San Diego, CA) Social Media Director Cystic Fibrosis Foundation (Bethesda, MD) Creative Media Strategist The New York…
  • How Commerce-Based Content Drives Clicks and Revenue

    Kimberlee Morrison
    3 Jul 2015 | 1:30 pm
    Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on \"Comtent\"–commerce based content–shows its impact on clicks and revenue. Most companies engaged in content marketing are probably already using Comtent marketing. Comtent includes everything from buying guides, customer product reviews and top 10 lists. All of these things help to guide consumers towards other brand content, products and…
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    Techipedia | Tamar Weinberg

  • 17 Productivity Tools for the Ultimate Business Gain

    Tamar Weinberg
    11 Jun 2015 | 5:54 am
    Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, I work remotely. I’ve worked successfully with many teams that have been distributed across the world and the startup that is now a media powerhouse was originally established with several of the key players working across continents. In short, it’s easy to work remotely these days, especially with the tools available to us in…
  • Social Media Purism Stupidity is what Gets You Fired

    Tamar Weinberg
    8 Jun 2015 | 6:00 am
    Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. And so, all of the sudden, this pure network of sorts became a place for marketers, as they always do, to capitalize upon. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media…
  • 5 People Focused Social and Data Tools You Should Be Using

    Tamar Weinberg
    15 Apr 2015 | 6:00 am
    I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. While I say I don’t accept story pitches for Techipedia, for people-focused tools in the same category as the below, I’d gladly make an exception. This is an area I am very passionate about. Since my business is 100% online, it’s…
  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
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    Social Media Trader

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    2 Jul 2015 | 1:47 pm
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    CARACAS, Might 10 (Xinhua) — Government bodies introduced Weekend which parliamentary elections associated with Venezuela will be kept within the last one fourth of the 12 months.
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    UKDave
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    Quick Online Tips

  • My New Mi Band Unboxing [Photos]

    P. Chandra
    26 Jun 2015 | 9:14 am
    I finally bought the Xiaomi Mi Band and got started with my first fitness tracker. I have been trying to buy it online, but it seems to always be sold...Read full original article at My New Mi Band Unboxing [Photos]©2015 QuickOnlineTips. All Rights Reserved. Related posts: My Cool Mobile Phone Charging Station [Photos] Shake Your Phone to Let Snow Fall on Photos 15 Amazing New Features in Samsung Galaxy S4
  • Change Cut SIM Card to Increase Mobile Internet Speed

    P. Chandra
    25 Jun 2015 | 4:35 am
    Does your old cut SIM card have slow mobile data transfer speeds? Chances are you have never changed your SIM card since you brought it years ago. My SIM card was...Read full original article at Change Cut SIM Card to Increase Mobile Internet Speed©2015 QuickOnlineTips. All Rights Reserved. Related posts: Airtel 4G LTE Ultra High Speed Broadband in India Get Your Free Google Wallet Debit Card Moser Baer Zap: Credit Card Size USB Flash Drive
  • Register .SUCKS Domain Names Starting Today

    P. Chandra
    22 Jun 2015 | 1:47 am
    .SUCKS domain names registration opens for general public today on 21 June. Its a domain name any brand would like to register, not to popularize, but rather to block and...Read full original article at Register .SUCKS Domain Names Starting Today©2015 QuickOnlineTips. All Rights Reserved. Related posts: Pre-Register .Build .Luxury .Menu .Uno Domain Names Buy the Cool .OOO Domain Name The Domain Name Every Expert Guru Needs
  • New Raspberry Pi Official Case

    P. Chandra
    22 Jun 2015 | 12:27 am
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are...Read full original article at New Raspberry Pi Official Case©2015 QuickOnlineTips. All Rights Reserved. Related posts: Best Way to Increase Wifi Range at Home The One-Key Hash Tag Keyboard Google Chromebit: Smallest Plug-n-Play Computer Under $100
  • Download Facebook Lite: Faster Facebook on Slow Mobile Internet

    P. Chandra
    5 Jun 2015 | 2:42 am
    Now you can download the Facebook lite app for Android which promises a faster Facebook experience in developing countries with slow mobile Internet speeds and expensive data plans. Facebook is...Read full original article at Download Facebook Lite: Faster Facebook on Slow Mobile Internet©2015 QuickOnlineTips. All Rights Reserved. Related posts: Download Facebook Camera: Share Facebook Photos Quickly How to Download All Your Facebook Data Download Facebook Home App: Let Facebook Takeover Your Phone
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    best-cellphone-plans.com

  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • T-Mobile Cell Phone Plans Available in 2015

    21 Jun 2015 | 7:55 am
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Cricket Cell Phone Plans

    8 May 2015 | 4:37 am
    Cricket is AT&T nationwide prepaid phone 4G LTE network covers over 300 million consumers with simple and cheap unlimited phone plans. Their plans include all fees and taxes without surprises. Cricket wireless features extra 4G LTE network coverage that Metro-PCS, Boost Mobile, T-mobile or Sprint. They are now providing – with no contract – unlimited texts and calls to Mexico and
  • Sprint Cell Phone Plans

    7 Apr 2015 | 2:49 am
    Sprint provides the largest line of 4G LTE network and prepaid carriers probably since they offer great deals to their MVNO partners. However, many large towns still lack the LTE coverage on the Sprint network. That mean, getting these MVNOs carriers available has resulted in some very stiff competition among them along with some quite unique plans in comparison with offers on other
  • Compare Cell Phone Plans

    13 Mar 2015 | 10:32 am
    If you want to enjoy wireless services that are free of limitations and overage costs? Then you need to get an unlimited cell phone plan. But the question is: which plan should you obtain? This will depend of course on your specific needs. However if you would like to know what is currently available today, you may want to read the rest of the post. The majority of unlimited plans
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    Web Strategy by Jeremiah

  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    jeremiah_owyang
    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
  • The Collaborative Sharing Economy has Created 17 Billion-Dollar Companies (and 10 unicorns)

    jeremiah_owyang
    4 Jun 2015 | 10:53 pm
    I partnered with VentureBeat’s market intelligence arm (VB Profiles) to further develop data on the funding, valuation, and employment impacts to the growing Collaborative Economy, this post originally was posted on VentureBeat’s website written by John Koetsier of VB Insight, I’ve republished their content, to share the key findings and you can find a summary of the research here. Sharing is big business. Big big business. There are now 17 billion-dollar companies with 60,000 employees and $15 billion in funding in the sharing or collaborative economy, according to Jeremiah…
  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    jeremiah_owyang
    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
 
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    Future Visions

  • Innovating the car horn

    Jonathan Burg
    30 Jun 2015 | 1:35 am
    Like a fine wine, my hate for car horns has become more developed with age. The car horn may be one of the most stale and poorly designed communications tools ever built. The same loud signal is used to say I'm annoyed, Watch Out, Thanks, Hey!, Let's Go Islanders and Oh no, we are about to crash. The same disruptively loud signal is used to for one-to-one and one-to-many communications, introducing noise pollution and fueling anger and frustration. This is communications inefficiency at it's worst. Yesterday, I received an email about a new Kickstarter project. I don't know them, and…
  • The Return of the Arcade

    Jonathan Burg
    10 May 2015 | 8:03 am
    For sixty years, arcades were as american as the coca cola and pizza stuck to the knobs, buttons and joysticks. As a child of the nineties, there was nothing as exciting as the heavily greased yet insanely sticky Street Fighter arcade in the corner of our local burger joint. I will never forget my best friend's birthday parties of Whitey Fords (an arcade), or community trips to Space Plex where they had Capcom Versus Marvel, Virtua Fighter and when our parents weren't looking, Mortal Combat. Over the past fifteen years, increasingly capable home consoles, mobile gaming and the affordability…
  • When the basics become commoditized, invest in your CX

    Jonathan Burg
    3 May 2015 | 7:46 am
    This weekend, the wonderful Casey Newton over at The Verge posted a comprehensive review of the many, leading photo backup and cloud storage services. Nearly every service listed offers oodles of storage, location tagging and auto-backup from my mobile device. The very basics of photo backup have become commoditized.   But these photo services were built by engineers to solve a technical issue - limited storage space. What these products lack is an understanding of our human needs - sorting, fixing, viewing and sharing photos.  With cloud storage quotas growing to near-irrational sizes,…
  • Are you listening to your customers when it matters most?

    Jonathan Burg
    27 Apr 2015 | 10:11 am
    Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible insights into your customer’s needs and passions. Unfortunately, many marketers are only listening to their customers with half an ear. While they focus on public social media chatter, they often forget to listen to their customers when they are most invested in their business – while they are on the brand’s website.
  • Gaining user clarity by blurring the lines between marketing, product and UX

    Jonathan Burg
    18 Nov 2014 | 12:50 am
    In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of a desire for efficiency and a focus on product. But what if we redesigned our teams around the user?  Great marketing, great product strategy and specs, and great design are all born of the same core insights and the same promise to the user. From the user's perspective the pitch, the product experience and the product value all combine to form the brand or…
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    solar feed crenk-feed

  • Why Solar Energy Is a Good, Renewable Energy Source?

    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
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    Confessions of an eBiz Junkie

  • From Broadcast to Engagement - The Art of Thank You

    Len Devanna
    12 Jun 2015 | 3:01 pm
    Imagine this scenario - I’m out to eat at a nice restaurant. The food is delicious. I see the chef passing by my table and compliment him on the wonderful work. He continues by me at a hurried pace without even making eye contact. Or perhaps this - I go to the front desk of the hotel I’m staying at and advise them that the A/C in my room isn’t working and it’s 100 degrees. Without response, they continue shuffling through papers or some similar distraction. These things just don’t happen in real life. So why do they happen in digital everyday? A recent Sprinklr report suggests that…
  • Pro tip #22 – You Don’t Need a Social Media Strategy

    Len Devanna
    21 Mar 2014 | 9:12 am
    I’m often asked how a company should measure success from their social media efforts. More often than not, the folks asking the question are thinking about things like numbers of followers, share of voice and overall brand sentiment. While these are interesting metrics on a micro scale, they’re not necessarily meaningful through a macro lens. To help frame the discussion, I suggest they envision their CEO asking for an update on social media impact. Leading with “We have x-thousand followers on (insert your platform) and x% share of voice” isn’t likely to get you that big promotion…
  • Gold Stars and Workforce Transformation

    Len Devanna
    13 Sep 2013 | 11:00 am
    The year was 1976. An aspiring eBiz Junkie apparently did something right in a school assignment (likely coloring within the lines or something equally as challenging). When my masterpiece was handed back to me by the teacher, something was different... There, at the top, like a shining beacon of light, was a gold star. Clearly, I'd crushed this assignment. I ran home, anxious to show my parents the reward I'd received for my obviously amazing talents. As my creation hung proudly on the refrigerator for all the world to see, I had but one motivation - Getting back to school tomorrow to…
  • Revisiting Your Customer Experience

    Len Devanna
    28 Aug 2013 | 10:38 am
    A brief summary of a recent experience to help paint the importance of taking an outside-in look at your customer experience.I received a note from my cable provider that my cable modem was due for a replacement. By following a few simple steps, I would receive a new one within a few days and my Internet speeds would increase exponentially. #Love.Some weeks later, said hardware shows up. I really appreciated the quick start instructions that came with it. Big pictures, two very simple steps, all is good in the world. Even I can do this... Why wouldn't I start the process at 9PM??  The steps…
 
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    Des Walsh

  • To Build a LinkedIn Network, Talk to Strangers

    Des Walsh
    1 Jul 2015 | 10:29 pm
    In a previous post, “Are You Making This Basic LinkedIn Mistake?” I asked “Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers?” That’s easy enough to do, but it’s not a smart use of LinkedIn. In this post I provide a basic LinkedIn network building strategy, probably too basic for LinkedIn power users but hopefully useful for regular, busy professionals who are ready to make more effective use of the platform. The key to the strategy is in the heading for this post – talk to…
  • Are You Making This Basic LinkedIn Mistake?

    Des Walsh
    16 Jun 2015 | 2:02 pm
    Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers? It’s easy enough to do. It’s the path of least resistance. But it’s not smart. Because building a LinkedIn network exclusively or mainly of friends, colleagues and peers. means we are building a network of people who, generally speaking, will not become our customers. If we want to make the most of our investment of time and – for those with Premium accounts and/or advertising with LinkedIn – money, we need to get seriously strategic about identifying…
  • Who Sees Your Blog Posts on LinkedIn?

    Des Walsh
    5 May 2015 | 4:26 pm
    A client asked the other day, “Who actually sees what I post on the LinkedIn publishing platform?” This was referring to the blog posts we can now publish directly on LinkedIn, as distinct from updates we might post with links to blog posts on our own sites. I posted here yesterday on the practical steps involved in posting on the LinkedIn publishing platform. So back to the question of who sees what we post. Here is my basic list: My first degree connections and others who have chosen to follow me but may not be connections. People with whom I share the link, which may include…
  • How to Post to the LinkedIn Publishing Platform

    Des Walsh
    4 May 2015 | 1:46 pm
    The LinkedIn Publishing Platform Early last year, LinkedIn opened its publishing platform – its blog, if you will – to all English-speaking members and more recently (Jan 2015) signalled that members speaking other languages would also have access. Previously, the privilege had been available only to a select group of “Influencers” such as Sir Richard Branson, Bill Gates and President Barack Obama. From the viewpoint of LinkedIn members, it’s a way to enhance our professional profiles and our presence on LinkedIn. From the company’s viewpoint it is no doubt…
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    Chad Barr Group

  • Freedom Redux

    Chad Barr
    4 Jul 2015 | 7:31 am
    Two years ago I wrote my Freedom post and I can’t think of a better way to share and express my respect and gratitude. Happy Fourth of July!
  • Recreating The Vision

    Chad Barr
    1 Jul 2015 | 1:52 pm
    This week’s reflection point: I am ecstatic to announce the debut of the new and exciting web presence for my company, The Chad Barr Group. This was a long time in the making and took the focus and dedication of our entire team to complete. I want to take this opportunity to publicly thank each and every one of my amazing and creative team members. And I want to thank YOU, our loyal clients and colleagues, as you are the reason and inspiration we do what we do and the purpose behind why we continue the quest to always Raise The Barr™. My top lessons learned: Ask for help and leverage…
  • With Baited Breath…

    admin
    24 Jun 2015 | 7:03 pm
    This week’s reflection point: Have you ever performed in a show? Long days of rehearsals, learning lines and music, sets and costumes in preparation for the opening night. The incredible anxiety and anticipation for an exciting show, or in my case, the launch of the new site for The Chad Barr Group is exhilarating and awesome. It’s going to be nothing short of remarkable. What does it take to create a truly innovative web presence? Clear identification of business strategy, content development, creating the marketing blueprint, more content development, gaining clarity of the…
  • Ah, The Good Ol’ Days

    admin
    17 Jun 2015 | 6:44 pm
      This week’s reflection point: I remember going through some old photo albums several years ago when my young son, astonished by viewing the black and white photos, said: “when did the world turn colorful?”   Cute and innocent as it may sound, it made me realize that we often take our technology and innovation for granted. Just think about it. Here are a few of the remarkable transformations we have come to appreciate, become accustomed to, and probably now take for granted: The evolution of the Internet and all the amazing and remarkable value it provides, space…
  • Focus

    Chad Barr
    10 Jun 2015 | 10:07 am
    This week’s reflection point: As part of our digital empire creation program, I’m privileged to spend great quality time with my many brilliant clients when they come to my studio to create video content for their sites. Many of them spend days and weeks in meticulous preparation making sure the written content to be loaded on the teleprompter is perfect. Others take a very different approach; without the use of a teleprompter, the inner muse flows organically as the camera rolls. Either way, focus is critical. According to dictionary.com there are many meanings of the word focus.
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    andrewchen

  • This is the Product Death Cycle. Why it happens, and how to break out of it

    Andrew Chen
    16 Jun 2015 | 9:45 am
    The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. It may be the hardest phase, but it’s also the most fun. The Product Death Cycle All of this was on my mind when I saw a great tweet from about a year ago, on the Product Death Cycle, when things go wrong. David Bland, a management consultant based in San Francisco, tweeted this diagram: This is what I’m calling the Product Death Cycle – @davidjbland A year ago when I saw this, I retweeted this diagram right…
  • Quick update: Quoted in WSJ on dating apps, recent podcast interview, plus recent essays

    Andrew Chen
    11 Jun 2015 | 9:45 am
    Couple quick things that I wanted to batch up in a single post. A quote from me in the Wall Street Journal today First, there’s a quote from me in the Wall Street Journal today, for an article covering the opportunities/challenges of dating apps. I’ve been told the story will be on page B1 of the paper edition, but here’s the link for everyone who loves trees: The Dating Business: Love on the Rocks by Georgia Wells. The quote was pulled from a recent essay of mine on why investors are often skeptical of dating startups, which you can read: Why investors don’t…
  • New data shows losing 80% of mobile users is normal, and why the best apps do better

    Andrew Chen
    9 Jun 2015 | 9:45 am
    Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile intelligence startup Quettra and it’s founder/CEO Ankit Jain (formerly head of search+discovery for Google Play) to put together some exclusive data/graphs on retention rates** based on anonymized datapoints from…
  • Photos of the women who programmed the ENIAC, wrote the code for Apollo 11, and designed the Mac

    Andrew Chen
    4 Jun 2015 | 10:00 am
    Ada Lovelace, an early computing pioneer, featured prominently in Walter Isaacson’s book The Innovators Innovation is messy, and too easy to oversimplify After finishing Walter Isaacson’s biography of Steve Jobs, I eagerly devoured his followup book, The Innovators. This book zooms out to focus not on an individual, but on the teams of collaborators and competitors who’ve driven technology forward, and the messiness of innovation. The stars of the story turn out to be the often unappreciated women who contributed to computing at key moments, and the book fittingly…
  • The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product

    Andrew Chen
    1 Jun 2015 | 10:00 am
    A few weeks ago, I read this tweet, and found myself nodding my head in vigorous agreement. The Next Feature Fallacy: the fallacy that the next feature you add will suddenly make people want to use the entire product. — Joshua Porter (@bokardo) May 14, 2015 For people who love to build product, when something’s not working, it’s tempting to simply build more product. It leads to the launch-fail-relaunch cycle that I alluded to in a previous essay, Mobile app startups are failing like it’s 1999. However, this rarely works, and when you look at the metrics, it’s…
 
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    Social Gears

  • The Micro-Sizing of Social Networks May Predict the Future

    Admin
    15 Jun 2015 | 7:00 am
    To suggest users are deserting social networks, especially Facebook, en masse is an exaggeration but the numbers and trends indicate there is a change in how people are using and viewing social networks. In a 2013 Princeton University study (see: “Epidemiological modeling of online social network dynamics“) disease based data models predicted that by 2017 Facebook would lose 80% of the users it had in 2013. Some cite ‘Facebook Fatigue’ others just think it is the natural progression of the medium. The Princeton Study has been criticized (see: Facebook’s reply),…
  • What Is Your Digital Stamp?

    Admin
    28 May 2015 | 7:00 am
    “My Digital Stamp” is an inspiring video by #1 Best Selling Author & International Motivational Speaker Erik Qualman. You can start creating your digital stamp with Follr – start today by clicking here.
  • When People Google You What Do They Find?

    Admin
    21 May 2015 | 7:00 am
  • 7 Great Tips for Promoting Your Online Community

    Admin
    19 May 2015 | 11:00 am
    Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that! 1. Create a Short Video Create a short video in which you introduce yourself and the community and elaborate on why you started this journey. It doesn’t need to be particularly long or fancy – 2-3 minutes will do. Simply visualizing you, the face of the community, will entice potential new members to join and give a much-appreciated…
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    18 May 2015 | 11:00 am
    Stephen Fells We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place tomorrow – May 19th – and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He…
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    brandflakesforbreakfast

  • syfy out of ideas? to the internet!

    2 Jul 2015 | 5:27 am
    What happens when you run out of ideas for stuff to do? You go on the internet and type things into a search engine until something interesting pops up, or you go to reddit and contemplate r/showerthoughts. Well, SyFy might be out of ideas too, so they are going to the internet to source material for their new TV series based on a short story called "Candle Cove" that originated from creepypasta. Good luck with that SyFy.
  • giant penis, confetti, beach

    2 Jul 2015 | 5:18 am
    What are 'Things that you'll only see in Norway,' Alex. That is correct! A giant penis spraying confetti on beachgoers is the latest PSA put on by sex education charity RFSU in Norway with their ad agency Involve! in order to promote condom use. What was the tagline for the campaign, you didn't ask? "Tiss kan overraske," which translates "Penis can surprise you." It certainly can.
  • colonel comic at the con

    2 Jul 2015 | 5:12 am
    Colonel Sanders has been coming back in a big way. A little while ago he took over the KFC twitter for some old fashioned style communication, they've revitalized their commercials, and are now getting in to the comic book game. The chicken purveyor is producing a limited comic for distribution at NY Comic Con that may include ghosts as the cover suggests. The Colonel himself declaired on the KFC Facebook page, "If you love comics and fried chicken and subliminal marketing, then you’ll love this free exclusive #SDCC comic about me."
  • as real as advertising gets

    1 Jul 2015 | 5:10 am
    Instead of spending mega bucks on an elaborate photoshoot with fancy models, only to end up with completely artificial looking ads no one can relate to, Loews Hotel did something much more genuine, and much more powerful. With the help of their agency, Catch New York, they culled through loads of Instagram images posted by real guests while they were staying at their hotels to comprise their "Travel for Real" ad campaign. The ads are incredibly likable, giving people a great sense of what it's really like to experience their hotel, while instilling trust. So simple, so nice!
  • making grammar relevant

    1 Jul 2015 | 5:09 am
    Having a tough time remembering all them pesky grammar rules from your school days, but have no problem reciting lines from any one of your favorite TV shows, movies, songs, or books? Well does Pop Chart Lab have a solution for you. This handy dandy little chart (zoomable for your viewing pleasure) serves as a grammar cheat sheet by putting their definitions in context with various pop culture references so you'll never forget. #yourewelcome
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    Stowe Boyd

  • "For last year’s words belong to last year’s language And next year’s words await..."

    4 Jul 2015 | 9:32 am
    “For last year’s words belong to last year’s language And next year’s words await another voice.” - T.S. Eliot, Four Quartets
  • The Tyranny of the Telephone

    4 Jul 2015 | 6:29 am
    The Tyranny of the Telephone: West spells out why potential clients trying to measure a consultant’s capabilities to do some engagement by phone call is dumb:I do public speaking, I give workshops, I write articles, editorials and books. Listening to me talk on the phone will not give you a very good idea of how I am in front of an audience. Our talk will not allow you to gauge how well my writing will affect your readers. Talking to me for twenty minutes will not give you an indication about how I am with deadlines or whether I can write to spec. The things that I want most out of a…
  • Must-Read: Mark Thoma: Austerity: The Public-Sector Jobs Gap - Washington Center for Equitable Growth

    4 Jul 2015 | 6:14 am
    Must-Read: Mark Thoma: Austerity: The Public-Sector Jobs Gap - Washington Center for Equitable Growth: At a time when nominal interest rates are at their zero lower bound, and when as a result there is neither a real resource cost nor a future burden in terms of higher tax wedges to put more people to work doing things for the government, the fact that the U.S. has cut 1.8 million government jobs relative to trend since the start of 2008 is, from any technocratic point of view, a total and complete macroeconomic disaster. Based on this analysis from Elise Gould and Alyssa Davis:
  • "Patriotism without criticism has no head; criticism without patriotism has no heart."

    4 Jul 2015 | 2:32 am
    “Patriotism without criticism has no head; criticism without patriotism has no heart.” - Allen Guelzo, What Did Lincoln Really Think of Jefferson?
  • A manifesto for a more sustainable world | John Sauven

    3 Jul 2015 | 6:09 am
    A manifesto for a more sustainable world | John Sauven: John Sauven wants to disrupt the latent complacency in our thinking and actions regarding climate change.We need a broad and deep change to the current economic and political paradigm. We need to challenge those old values and develop new ones more appropriate for living in the Anthropocene – values that support conscious, active stewardship in an interlinked world. This in turn will depend on the mobilisation and empowerment of people across the world. We need a society in which government is answerable to people and corporations are…
 
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    Six Pixels of Separation

  • Six Links Worthy Of Your Attention #263

    Mitch Joel
    3 Jul 2015 | 9:38 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Why You Should Be Thinking About Design Thinking

    Mitch Joel
    3 Jul 2015 | 8:37 am
    Where are you/where is your business when it comes to design thinking? I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of "what does it mean"? Currently, I am in the middle of reading the book, The Designful Company by Marty Neumeier. I am loving it. Much like Marty's other books (The Brand Gap, Zag and others), they are short, written in an…
  • Don't Take A Technology Sabbatical

    Mitch Joel
    3 Jul 2015 | 7:36 am
    How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel empty. I feel scared. I didn't want to go anywhere without it. I am not alone. You may think that this is not a healthy place to be, but let me explain. Without my smartphone I don't... Know the phone numbers of the people that matter most to me. I don't. I can't remember them. I inputed those numbers once (well over a decade ago), and I simply don't know them by heart. Have…
  • Marketing Needs To Be About What's New

    Mitch Joel
    1 Jul 2015 | 12:02 pm
    The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most attention in a world where programmatic, marketing automation and data technology services seem to be the big plays most investors in marketing are looking at. Great creative work has become closer to art than anything else. Still, the change in marketing is everywhere. As advanced as some brand marketers and agencies have become, it is still early days for…
  • Should Authors Be Paid By The Book Or The Page?

    Mitch Joel
    30 Jun 2015 | 11:47 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
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    Chris Pirillo

  • Keyport High-Tech Organizer (33% Off)

    Chris Pirillo
    3 Jul 2015 | 12:00 pm
    “Where knowledge is a duty, ignorance is a crime.” — Thomas Paine Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – Keyport High-Tech Organizer (33% Off) Pirillo Vlog 1138... Read the full article on http://chris.pirillo.com/
  • Wood Apple Watch Charging Stand (48% Off)

    Chris Pirillo
    2 Jul 2015 | 12:00 pm
    “Time is an illusion, lunchtime doubly so.” — Douglas Adams Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – Wood Apple Watch Charging Stand (48% Off) Pirillo Vlog 1137... Read the full article on http://chris.pirillo.com/
  • Hey, Now — We’re an All-Star

    Chris Pirillo
    1 Jul 2015 | 10:30 pm
    Diana kills all spiders if Chris kills all pandas in Pirillo Vlog 1158! Read the full article on http://chris.pirillo.com/
  • Andru Chill USB Smartphone Charger (40% Off)

    Chris Pirillo
    1 Jul 2015 | 2:40 pm
    “We will make electricity so cheap that only the rich will burn candles.” — Thomas Edison Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – Andru Chill USB Smartphone Charger... Read the full article on http://chris.pirillo.com/
  • GB Chocolate Vs. US Chocolate

    Chris Pirillo
    30 Jun 2015 | 10:30 pm
    We didn’t mean to eat so much tasty chocolate in Pirillo Vlog 1157! Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • ExplainerGIFs - A Free Guide to Creating Useful Animated GIFs Using Common Tools

    leelefever
    30 Jun 2015 | 11:19 am
    Our free, self-paced guide will teach you how to create useful animated GIFs using common tools like PowerPoint and screencasting software. I’m quite sure you’ve seen animated GIFs on the web. Usually, they are short, looping clips of hilarious cats, or scenes from TV shows. GIFs have a long, wonderful history of being entertaining. We believe the format is capable of so much more. GIFs can be useful. In fact, I believe that animated GIFs have the potential to become a new kind of explainer experience; one that plays reliably across the web - and in email.  We call them ExplainerGIFs and…
  • New Video: Intellectual Property

    leelefever
    4 Jun 2015 | 10:19 am
    This video hits close to home. Like many of you, we depend on intellectual property laws. They are essential tools for helping creators build their careers and own the work they create. Unfortunately, the meaning and intent of the laws can be difficult to understand. We made this video to help others understand the basics and why the laws matter. Here are the highlights: About This Video This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to…
  • Thing Explainer: A New Book By Randall Munroe of xkcd

    leelefever
    13 May 2015 | 11:40 am
    What if you had to explain something very complex, like a rocket, and only use drawings and the 1000 most-used words in the English language?   That's the constraint that Randall Munroe made famous a while back when he explained a Saturn V rocket. For example, because the word "rocket" is not in the 1000 words, he called it an "up-goer" and that became the informal name for this kind of communication. You might remember a guest post by Sally James on this blog about the idea Mr. Munroe, whose work you may have seen on the web comic xkcd, is set to publish an entire book called Thing…
  • New Video: Agile Methodology

    leelefever
    5 May 2015 | 11:41 am
    With our latest video, we’re geeking out a bit and explaining a popular way that software is developed.  Our focus here is a process called Agile Methodology that has changed how many software projects (and a lot of other things) are structured.  Here are the highlights: About This Video: Using an analogy of two road-tripping teams, this video highlights how Agile Methodology offers the chance to reach better than expected outcomes.  It teaches: The two basic approaches to software projects: Agile and Waterfall The role of continuous iteration and cycles of development Why the final…
  • New Video: Libraries in the Internet Age (Free Version Included)

    leelefever
    31 Mar 2015 | 10:10 am
    We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many, libraries are relics. In the age of Google, Amazon and Wikipedia it’s easy to think that…
 
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    Drew's Marketing Minute

  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
  • Becoming a marketing master

    Drew McLellan
    2 Jun 2015 | 6:19 am
    You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly. There’s a huge body of research that has studied how people who are at the top of their game got there. Many people assume these superstars had a wealth of natural talent that gave them a huge advantage over the others in their field. But even when you look at remarkable performers like Tiger Woods or Warren Buffet, it’s not true. We’ve all heard the story of how Tiger started…
  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
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    Social Media Club

  • What Should You Really Be Getting From Social Media?

    Audrey Rochas
    18 Jun 2015 | 9:13 pm
    It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail. It seems like being “famous” – meaning “having many fans and/or followers” – is what matters most, along with the feeling that the brand is successful on social media. Well, this is a good starting point, for sure: the bigger the audience, the more people see your messages and might become customers or at least endorse your brand. This might be the new kind of KPI we were all waiting for. The need for recognition…
  • Five Methods to Identify Your Brand Voice on Facebook

    Sally Yolanda
    16 Jun 2015 | 11:42 pm
    You have a social media profile, you post messages and information related to your company, and yet the response seems consistently dull. You do not see much engagement, in spite of “perfect content.” You begin to wonder where it is that you are lacking. There is no wonder about it at all. The answer? You are not engaging enough with your audience! Content is not enough. If you want to be heard, you have got to have a terrific brand voice. It is not just enough to have a social media presence and to pump loads of money into your social media strategy if you are not engaging with…
  • The Key to Optimizing Your Sales Funnel

    Clark Buckner
    23 Apr 2015 | 3:51 pm
    Carlos Abisambra is an engineer-turned-marketer, as well as the Founder and CEO of Vortice Services LLC. Vortice is a B2B online lead generation consulting firm that specializes in helping businesses optimize their funnel management processes. I invited Carlos on the show to discuss trends in lead management and funnel optimization, and how marketing automation can be used to improve sales and marketing processes. Here are a few of the highlights from our conversation: TECHNOLOGYADVICE: What does “engineer-turned-marketer” mean? How did you find yourself in the email marketing and lead…
  • Nobody’s Perfect: A Lesson in Social Customer Service

    Joe Yeager
    20 Apr 2015 | 7:07 pm
    I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if they’re going to complain, at least it should be someplace where you can help direct the discussion and affect its outcome. Paul Gillin, author of “Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim,” explained it best in an article for…
  • When Will You Become “Uberized”?

    Laurent Blondeau
    13 Apr 2015 | 11:13 am
    There’s no long since Uber now gave birth to a verb: “Uberize”. What’s up with it and what does it mean? We’re sure it’s no fashion trend, as Uber is here to stay. But there’s something more vicious inside, hugely spread in many industries these past year. Digital, with short cycle, scarce resources, low capital needs and low level entry raised new kind of ventures, with communities, members, paywalls or value, opened new and large innovations and opportunities, but in the same time, threatened many historic business models. Nobody’s safe against the new digital revolution.
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    The Buzz Bin

  • Summer time and sunshine: Tips to keep your skin protected

    Alyse Brunella
    2 Jul 2015 | 6:00 am
    For most of us, summer is filled with many outdoor activities. Whether you’re spending the day on the boat with family, or having a backyard BBQ with friends, it’s important to have fun—but it’s also important to keep your skin protected from the bright summer sun. Ultraviolet radiation is no joke. Its effects on your skin can cause damage for years.  So, here are a few tips from the American Cancer Society to keep your skin safe, glowing and beautiful. Stay in or near the shade: This is an obvious one, but it’s also one of the most important. Limit your exposure to UV light and…
  • Red, White and Brew: Craft Beer and Grilling Pairings for Summertime

    Denise Grega
    1 Jul 2015 | 6:29 am
    Ahhhh, Independence Day. What better way to celebrate America’s Birthday than with fireworks, sparklers, a cookout and beer? If you’re a beer lover like me, you are always on the lookout for new flavors, unique ingredients and one-of-a kind tastes. And great food pairings, of course. (Don’t know where to start? Check out my last blog post and infographic on Craft Beer and Food Pairings … guaranteed to help you out!) So here’s a fun idea for your holiday cookout: serve red, white and blueberry ales paired with grilled deliciousness for a festive 4th of July gathering. Check out these…
  • Online Student Engagement and the Uncontrollable Conversation

    Blake H. Mirzayan
    30 Jun 2015 | 11:00 am
    Universities undoubtedly understand the importance of their social media channels. But what are they doing with (and how do they benefit from) the uncontrollable conversation? Social media has traditionally been a great tool for recruitment and retention, sure. Some are finding innovative ways to raise money online. All should be going beyond their own channels to look and listen for brand clues. That is, a complete social strategy should always include monitoring and engagement, but engagement can (and should) go beyond comments and replies. Listening to the social conversation will allow…
  • The JOBS Act is Working

    Marian Briggs
    30 Jun 2015 | 7:12 am
    Several years ago I wrote a blog post when the Jumpstart Our Business Startups (JOBS) Act became law. At that time we thought it was a desirable piece of legislation that would give the public equity markets a much-needed shot in the arm. That is, we hoped that by making the initial public offering (IPO) process both less costly and less burdensome, the JOBS Act would encourage more company management teams to file for an IPO. That generally means employment gains at the newly minted public companies, as well as at the service providers who count them as clients. So three years into it, where…
  • Digital Storytelling: How to Share Ideas in Innovative Ways

    Rachel McPherson
    29 Jun 2015 | 12:07 pm
    Today we have the technology to consume content in a more interactive way. And I’m not talking via Twitter, Instagram’s recent visual news update or TheSkimm. From journalism to brand storytelling to user-generated content, we can now use data visualization, animation, interactivity, and sound to build content that is truly immersive. I was lucky to attend a recent PRSA digital event where I witnessed state-of-the-art digital stories at Lightbox’s unique floor-to-ceiling displays. Here are two pieces I was mesmerized by. I would encourage you to click through and experience them as…
 
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    SocialFish

  • [Cool Social Tools] flyp gives you multiple phone numbers!

    Maddie Grant
    2 Jul 2015 | 4:00 am
    Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ———– In the nonprofit world, you likely spend a LOT of time on the phone. Sharing your nonprofit’s story, making an impactful connection with the person you are calling–that’s what moves the needle and, at the end of the day, that’s how you help your cause. Some of you might use a work landline phone to talk with donors, colleagues, vendors and beyond. Some of you…
  • The Science Of Viral

    Editorial
    1 Jul 2015 | 4:00 am
    Something all psychologists have unanimously agreed upon is the streak of random in all of us. What we decide to click on seemingly has no pattern: or does it? Researchers have spent countless hours trying to rationalize why some content is more viral than other. And one thing they have all come to agree on is that viral content evoke some extreme emotion. Once you tap into the power of great content, about half your job is done. What exactly IS great content? Contrary to popular belief, we love us some positivity. When we think about the things that we have shared over the years, we would…
  • The #FutureOfBusiness Is Social: Adapt Or Die

    Hessie Jones
    30 Jun 2015 | 4:00 am
    I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who were less inclined to buy, let alone understand these new products and services. This gentleman described a conversation he had with a current client who was frustrated with the way things are today: I remember when I could spend $60K on Yellow Pages alone and make $1MM in revenue.  Today, there are so many options, I can’t keep up. I am lucky if that same $60K will yield even 10% of that revenue. Here’s the reality: Media consumption has changed. Traditional methods of…
  • How You Can Use Promotional Products to Boost Your Social Media Campaign

    Editorial
    29 Jun 2015 | 4:00 am
    It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products. On their own, promotional products and social media provide cost…
  • [Cool Infographic Friday] The Digital Marketing Roadmap

    Maddie Grant
    26 Jun 2015 | 4:00 am
    Some good stuff in this one. H/t Two Legit, via Social Times.   —————– (photo credit)
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    Christopher S. Penn

  • How to Improve Content Marketing with IQR: Part 3

    Christopher S Penn
    2 Jul 2015 | 4:29 am
    How do you know whether your content game is getting better or worse? It’s easy to rely on stock analytics tools, and for the beginning content marketer, tools such as Google Analytics are more than enough. For the veteran marketer who is creating content, how can we know with greater precision whether our content is getting better or worse? How can we more quickly diagnose the bad, double down on the good, and make our program sing? In part 3 in this series, we begin to extract more meaning from the data we’ve collected in part 1 and charted in part 2. Be sure you’ve read…
  • How to Improve Content Marketing with IQR: Part 2

    Christopher S Penn
    1 Jul 2015 | 3:51 am
    How do you know whether your content game is getting better or worse? It’s easy to rely on stock analytics tools, and for the beginning content marketer, tools such as Google Analytics are more than enough. For the veteran marketer who is creating content, how can we know with greater precision whether our content is getting better or worse? How can we more quickly diagnose the bad, double down on the good, and make our program sing? In part 2 in this series, we start to dig into the data we’ve collected and identify early opportunities. If you haven’t read part 1 to get…
  • How to Improve Content Marketing with IQR: Part 1

    Christopher S Penn
    30 Jun 2015 | 4:41 am
    How do you know whether your content game is getting better or worse? It’s easy to rely on stock analytics tools, and for the beginning content marketer, tools such as Google Analytics are more than enough. For the veteran marketer who is creating content, how can we know with greater precision whether our content is getting better or worse? How can we more quickly diagnose the bad, double down on the good, and make our program sing? Today begins the start of a new series on an advanced measurement technique that will help you to understand your content marketing efforts better. To…
  • You are only as good as the capabilities you remember

    Christopher S Penn
    29 Jun 2015 | 5:03 am
    How many marketing tools, tactics, and strategies do you know? If you stopped to think about it just now, chances are you’d struggle to remember more than a few. You probably remembered ones you’ve used most recently, or ones that are part of a project you’re working on now. However, your potential is much greater. You’ve got a lot of knowledge locked away that you haven’t brought forward and you don’t keep loaded in your head. As a result, whenever you have to brainstorm, chances are your brainstorms are lackluster. You probably come up with the same 5…
  • What’s your actual social media reach?

    Christopher S Penn
    26 Jun 2015 | 3:46 am
    One of the key metrics to pay attention to at the very top of the funnel is reach. How many people are you getting in front of on a regular basis? Facebook fans, Twitter followers, LinkedIn connections are all great and important as a very first step towards growing your presence. That said, how much of the audience you’ve accrued actually sees your stuff? Here’s an example. In Twitter’s Analytics, this is the information we see by default: So far, so good. Over 86 days, I accrued 1.2 million impressions. With 80,000+ followers, that works out to 14,000 impressions a day, or…
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    Socialmedia.biz

  • Social media metrics for small businesses: 4 tools

    Adi Englander
    30 Jun 2015 | 12:26 pm
    Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of metrics to focus on what truly matters. Why is this such a big challenge? Because according to Manta, 60% of businesses reported that they didn’t gain any benefit from social media engagement. As David Spark pointed out in the aptly named article “Are you using social media to serve your needs?”: “Every time you delve into a new social media program, ask yourself what…
  • The recipe for success that earned Lynda.com a $1.5 billion payday

    JD Lasica
    23 Jun 2015 | 3:20 am
    Lynda Weinman at the Traction conference in Vancouver (Photo by JD Lasica). This is the second of a two-part series on the Traction conference. Also see: • Part 1: Traction: How to spur growth for your startup Target audience: Startup teams, entrepreneurs, small businesses, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. Yesterday I highlighted some takeaways from the cool new Traction conference that debuted last Wednesday and Thursday in Vancouver. The event drew roughly 800 entrepreneurs, startup team members,…
  • Traction: How to spur growth for your startup

    JD Lasica
    22 Jun 2015 | 3:51 am
    Attendees at last week’s Traction conference in Vancouver (Photo by JD Lasica). This is the first of a two-part series on the Traction conference. Target audience: Startup teams, entrepreneurs, small businesses, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. I‘m just back from one of the best inaugural tech events on the West Coast: the two-day Traction conference, which drew some 800 entrepreneurs, startup team members, marketers and angels to Vancouver last week. Speakers included marketing superstar Neil…
  • 4 best practices to establish your personal brand

    Guest
    17 Jun 2015 | 11:47 am
    Photo courtesy of University of Salford Press Office (Creative Commons BY) Post by Taylor Tomita In a world that is becoming engulfed in technology, the relevancy of social media continues to skyrocket. We’ve seen businesses come to terms with the fact that they have to become more social to remain relevant. But what about you? Just as companies are finding their voice and creating a social presence, you have your own opportunity to create a personal brand and burnish your online reputation. Whether you are a business owner, the host of a podcast or an independent agent, it’s…
  • 3 social media changes every small business owner should know about

    Guest
    8 Jun 2015 | 3:20 am
    Post by Megan Totka ChamberofCommerce.com More businesses than ever realize the vitality of social media — 94 percent of small and medium businesses use social media as a marketing tool and recognize the many benefits it provides businesses. However, the social media arena is always evolving, and it isn’t quite the same as it was last year. If you are not getting results using social media, there is a reason why. Popular platforms Facebook and Twitter have made three changes that every small business owner should know about. Facebook Messenger is a shopping platform for customers 1There…
 
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    The Online Community Guide

  • The Star Of The Community

    Richard Millington
    3 Jul 2015 | 9:23 am
    Imagine the behaviour of your popular community manager becomes intolerable in the office  After several warnings, you decide to remove him/her.  How would you do it without upsetting the community?  If your answer is to explain to 1m+ people why an employee was fired, consider the morality and legality of that.  Now imagine that employee tells members they don't know why they were fired and their friends in the community should protest against their removal.   The solution isn't for the company to publicly reveal why they terminated an employee, nor…
  • Don't Personalise The Experience

    Richard Millington
    2 Jul 2015 | 9:26 am
    Personalising an entire community experience around individual interests sounds smart.  If a member can tag topics they like, you can ensure they see discussions/content solely related to those topics. In theory, that keeps the member as engaged as possible. The problem is communities are built around shared experiences. If everyone has their own experience, there's is no sense of collective experience. The community is not experiencing the same thing at the same time. That's an important factor in establishing both a sense of community and overcoming coordination…
  • A Simple Principle

    Richard Millington
    1 Jul 2015 | 8:47 am
    You have to be taking the actions you want members to take. That means you.  If you want members to ask questions, reply to each other, welcome newcomers, share content, advocate, then at the very minimum you need to be taking those actions.  Even better you should have relationships with a few others who will also take the same actions. You might be surprised just how few people you need to engage in a behaviour for it to spread. But if you're not taking the action, neither will your closest colleagues/friends. If your closest colleagues/friends don't do it, neither…
  • Structuring Calls To Action Within A Community

    Richard Millington
    30 Jun 2015 | 8:05 am
    When registered members visit your community landing page, what do you ask them to do?  You can choose between four positive behaviours.  1) Ask a question to get help on a problem (ask) 2) Answer questions (help) 3) Share advice/expertise (publish) 4) Find/consume information (find) You want members to ask, help, publish, and find value.  This often matches the stage of the lifecycle too.  In the inception stage, asking for help is the key behaviour. In the establishment, getting responses from the right people is key. In the maturity stage, you need people to publish…
  • An Abundance Of People With Questions

    Richard Millington
    29 Jun 2015 | 7:42 am
    Most communities are matchmaking sites. You're trying to match someone with a problem to someone who knows the solution.  There's a critical mass about these things. You need the abundance of one side to attract the other. And that's the secret here. You should target and appeal to one side. One side will attract the other.  If we have a question about programming, we go to a community where developers gather. We tend to recruit developers and programmers from these communities too. The paid work opportunities attracts more developers and programmers. …
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    Daily Blog Tips

  • How to Use Google’s Keyword Planner to Get More Traffic to Your Blog

    Daniel Scocco
    2 Jul 2015 | 5:33 am
    There are a number of reasons why people start writing a blog. Some want to simply get their thoughts out to the world while others use blogs to earn money from things like referrals and Google AdWords. No matter why someone writes a blog, they always want their work to be seen by as many people as possible. Increasing traffic to a blog is both an art and a science, and there are a number of tools like attractive web design that can help bloggers achieve this goal. The most straightforward of these is to utilize Google’s Keyword Planner to target things that people are searching for and…
  • Need a Domain for Your Next Project? Check Out CompanyName.com

    Mark Zeni
    23 Jun 2015 | 4:51 am
    Whenever you start brainstorming about a project, probably the first thing you will try to nail down is the domain name, as it will affect all other aspects of the project. If you have been through this, you know how cumbersome and time-consuming it can be to find a catchy and brandable domain name, especially one that you can buy right away for a reasonable price. One option you have is to send emails to the owners of the domains you are interested in. Most of the time you will not hear back, and when you do the asking price will probably be incredibly high. Recently I came across a service…
  • 9 Advanced Ways to Improve your Website CTR

    Guest Author
    17 Jun 2015 | 6:33 am
    Recently I’ve discovered that sticking to basic tactics isn’t nearly enough to increase the website CTR (click through rate). Changing how title tags and meta descriptions are written can be effective, but they’re a bit too simple for truly making your website thrive. Another easy strategy often used is adding sales promotion to the meta description. In fact, a study by Adobe found that CTR increased by 86 percent when they replaced unbranded messaging with branded messaging. I’d like to take this opportunity to step beyond this simple yet useful techniques to bring…
  • Working With Mobile and Web Apps? Check Out Happy Apps

    Mark Zeni
    10 Jun 2015 | 3:59 am
    As you probably know, apps are dominating the world. If you combine mobile and web apps you’ll probably get a large portion of today’s commerce and information flow. Just think about Uber, Airbnb, Google, Facebook, Twitter, so on and so forth. If you develop or work for a company that has apps, however, you need to make sure that your apps are online, working properly and available to all user. How do you go about doing that? There are several tools on the market, but the vast majority are complex suites, where you need to have a good technical background even to set them up, let…
  • One Really Simple Technique to Grab Readers at the Start of Your Post and Engage Them at the End

    Guest Author
    9 Jun 2015 | 6:55 am
    Do you ever feel like you’re writing good posts but no-one’s reading them? Maybe you’re coming up with powerful headlines. You’re making sure your posts are easy to follow. You’re writing in a friendly, conversational way. But it just doesn’t seem to be working. Even when you can see from Google Analytics that your posts are getting read, no-one’s sticking around to comment. Some bloggers give up at this stage – which is a real shame. They might have a great topic, or a great writing style: they just need to pay more attention to the two most important parts of their posts.
 
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    ConverStations: Small Business Improvements

  • WATCH: Firework Scenes in LIFT Clips 07/04/15

    Mike Sansone
    4 Jul 2015 | 3:10 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. With this being the 4th of July, for many a time of fireworks and celebration, we thought a few scenes of fireworks from movies and television would be appropriate FOOD – Ratatouille’s Tasty Food Mashup BASEBALL – Perseverance Pays Off in The Natural DANCING – A Grand Finale to Mary Poppins’ Rooftop Pary LOVE – Fireworks Often Mark Happy Days — As a…
  • Making The Most Of Your Time: Managing Customer Service As A Small Business

    Mike Sansone
    3 Jul 2015 | 2:49 am
    Written by Larry Alton We’ve all been known to gripe about the computer on the other line, and sometimes those bots can be a real pain. But when you’re a small business owner, it’s worth considering the value of automating your customer service. This route can help you to make the most of a slim budget and limited staffing, and it can allow your customers to get the help they need without long lag times. Why Automate Customer Service One of the biggest reasons that automating customer service can be a boon to small businesses is that real-time person-to-person customer service is…
  • Curiosity is the Wick (Thoughtography)

    Mike Sansone
    2 Jul 2015 | 2:50 am
    Curiosity is the wick in the candle of learning. – William Arthur Ward I was told as a teen working in one of my first jobs, “Always remain coachable.” I had just watched my boss fire someone loudly. His parting shot was telling the employee he was “Uncoachable!” When he turned to walk away, he saw me standing in surprise – there was lots of cussing and I was 15 years young. Later, he explained how important it was to always remain curious and coaching, rather than certain and content. There might always be a better way, a tweak, a new tool or new…
  • COOL TOOLS: A list of COOL TOOLS Shared

    Mike Sansone
    30 Jun 2015 | 2:52 am
      As part of the recent tweak to our Twitter prefix practice, mostly for use with LIFT Resources, one popular category has been COOL TOOLS. Like this great list of resources and tools: COOL TOOLS: 113 Visual Marketing Tools and Apps http://t.co/hEWw6ZxO9Z by @JDScherer on @Wishpond — Mike Sansone (@mikesansone) June 19, 2015 One thing to keep in mind about your consumption and digestion of COOL TOOLS. Make sure to use the EASY formula: Efficient, Sustainable, Affordable, and have a good Why. Here is a list of recent COOL TOOLS I’ve shared: 19+ Free Tools to Start Your Podcast…
  • METHOD: Coaching with the LIFT Framework

    Mike Sansone
    29 Jun 2015 | 2:45 am
    It’s continual, this work of owning and operating a small business, isn’t it? Some clients are recurring, on a retainer or subscription model. Some customers are as regular as clockwork. Some projects, once completed, free up time to do similar projects for others. A journey rather than a destination. Coaching using the LIFT framework works in a continual flow towards a current goal. Questions, answers, and hypotheticals are shared in the areas of Learning, Improving, Finding Flow, and Thinking. Each are continual within themselves and as a group. When you Learn something new,…
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    New Marketing and Interactive

  • Should Apple Watch Apps Be Part of Your Business Solution?

    dean@deanwhitney.com (Dean Whitney)
    29 Jun 2015 | 6:35 pm
    The Market While all of the major players producing watches and other wearables are staying very tight-lipped about the total sales of their product, one thing is clear: wearables are here to stay.... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • The Collaborative Economy Can Ignite Businesses

    dean@deanwhitney.com (Dean Whitney)
    18 Jun 2015 | 2:10 pm
    The collaborative economy, which is based on sharing goods and services, has allowed companies to take latent resources and organize them into booming businesses. Startups no longer have to develop... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Lean Action Plan System (LAPs)

    dean@deanwhitney.com (Dean Whitney)
    14 Jun 2015 | 10:22 am
    What’s the fastest way to get your business from where it is now to where you want it to be? You need to focus on only what will deliver the most value. How can you do that? The Lean Action... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • From $7M to $100M in 3 Steps

    dean@deanwhitney.com (Dean Whitney)
    26 May 2015 | 1:21 pm
    On the heels of its acquisition by Twitter, TellApart chief executive Josh McFarland shares how he grew the company from $7M to $100M in revenue. Greymatter- "From $7M to $100M in 3 Steps"... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Will we snag some cash when we pitch SnagaStool on Shark Tank?

    dean@deanwhitney.com (Dean Whitney)
    23 Apr 2015 | 9:22 am
    Watch Friday April 24th at 8PM Eastern Time to see if SnagaStool founder Jamie Manning and I will get the sharks to back the bar stool reservation app. Continue Reading The post Will we snag some... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • 536 -Is Self Service Really Self Disservice?

    Anna Farmery
    29 Jun 2015 | 5:35 am
    Have you noticed “how busy” we all are? Has technology brought more work into our lives? Just think about how much you do for companies – self service dominates. So how do we recognise this shadow work and what can we do about it? Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about  Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day. What is the self service economy? How shadow work brings independence as well as work. Is shadow work new? How our relationship to what we do…defines whether something is play or work. How to…
  • 535 – Why Your Strategy Needs A Strategy

    Anna Farmery
    17 Jun 2015 | 8:55 am
    Strategy is such an overused, yet misunderstood word. So how do we approach creating a winning strategy? Martin Reeves, senior partner and managing director at BCG in New York, has co-written Your Strategy Needs a Strategy with Janmejaya Sinha and Knut Haanæs. Check out various materials associated with the book such as an animated video, the ipad strategy game and an interactive graphic on the history of strategy, at BCG. Martin joins me to talk about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition…
  • 534 – Competitive Advantage of a Connection Culture

    Anna Farmery
    29 May 2015 | 3:59 am
    We know how important it is to have a strong culture at work but how do you improve your connection skills at work to be a better leader, and cultivate a positive team spirit? That is the subject of my conversation with Mike Stallard this week. Mike is co-founder and president of E Pluribus Partners and has just written Connection Culture  about the science and art of creating a powerful connection mindset. We discuss The link between the experience economy and connection culture What is the right definition of connection culture. 3 Aspects of creating a connection culture How to create…
  • Are You Being Too Sensible To Succeed?

    Anna Farmery
    26 May 2015 | 8:27 am
    We are taught from being children that sensible is a good thing. We are taught to be sensible and obey the rules. But …..being sensible can hold you back in business. Sensible is often seen as playing the safe game, yet the definition of sensible is “chosen in accordance with wisdom or prudence; likely to be of benefit“. To be sensible in business therefore needs two things:- wisdom and benefit. So how do you make a sensible decision? You need to develop your wisdom. Wisdom is not given, it is earned through constant learningClick To Tweet Wisdom is the fruit of a life…
  • Who Else Wants to Be The Perfect Leader?

    Anna Farmery
    20 May 2015 | 7:57 am
    Do you believe your business is perfect? Do you believe your leadership style is perfect too? For all readers who answer yes….double check your view and those of your customers are in alignment! For the rest of us, long hard days are spent trying to make our business offer ‘perfect’. Let me challenge this idea of perfection. Let me offer a different way of looking at our businesses….. Why? Because perfection doesn’t exist, it is subjective and it although it can offer you the fuel to keep striving, it is also unachievable. Why not differentiate yourself through…
 
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    PsyBlog

  • Panic Attacks: Study Reveals The Best Type of Treatment

    Jeremy Dean
    4 Jul 2015 | 7:30 am
    Large study compares the effectiveness of different types of therapies for panic disorders. » Continue reading: Panic Attacks: Study Reveals The Best Type of Treatment » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment Brain Scans Can Predict The Best Type of Depression Treatment For an Individual This Group Depression Treatment is as Effective as Individual Therapy Nasal Spray Effective Treatment For Memory Loss and Alzheimer’s, Study Finds Depression Caused By How People…
  • This Obvious Happiness Strategy Really Does Work, Study Finds

    Jeremy Dean
    3 Jul 2015 | 7:30 am
    Trying too hard to be happy can backfire, but study reveals a strategy that works. » Continue reading: This Obvious Happiness Strategy Really Does Work, Study Finds » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Study Tests If More Relationship Sex Really Boosts Happiness 10 Ways To Be Happier at Work A Well-Known Trick To Jog Your Memory DOES Actually Work, Study Finds The Happiness Equation: It Can Predict How Good You Will Feel Moment-by-Moment How to Set Goals That Lead to Happiness
  • Simple Test Predicts Alzheimer’s 18 Year Before Diagnosis

    Jeremy Dean
    2 Jul 2015 | 9:26 am
    Tests predict ten-fold increase in Alzheimer's risk 18 years in advance. » Continue reading: Simple Test Predicts Alzheimer’s 18 Year Before Diagnosis » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Personality Trait That Doubles Alzheimer’s Risk This Early Parental Behaviour Predicts A Child’s Academic and Social Skills 3 Decades Later This Blood Type Linked to Memory Loss Later in Life Blood Test for Alzheimer’s Breakthrough Nine New Dementia Studies You Should Know
  • The Ironic Effect Depression Has On Managing The Emotions

    Jeremy Dean
    1 Jul 2015 | 7:30 am
    The unexpected decisions depressed people make when regulating their emotions. » Continue reading: The Ironic Effect Depression Has On Managing The Emotions » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Why Do We Enjoy Listening to Sad Music? A Strange Depression Symptom That Most People Don’t Know The Curious Effect of Depression on Intuitive Thinking Skills The Shocking Effect of ‘Hidden’ Sibling Bullying on Adult Depression The Creative Therapy Which Reduces Depression in Young and Old Alike
  • This Facial Expression Appears More Trustworthy To Others

    Jeremy Dean
    30 Jun 2015 | 9:49 am
    An easy way to appear more trustworthy to others, just using your facial expression. » Continue reading: This Facial Expression Appears More Trustworthy To Others » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Facial Expression That Makes You Appear Smarter Your Brain Judges a Face’s Trustworthiness Before You Consciously See It The Facial Expression That Fights Memory Loss Why You Should Take a Week-Long Break From All Screens The Cheerleader Effect: Why People Appear Better-Looking in Groups
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    Regular Geek

  • Geek Reading July 3, 2015

    Robert Diana
    3 Jul 2015 | 5:30 am
    Two machine learning topics lead today. First, Google Research announced the release of DeepDream an example of visualizing neural networks. Also, Airbnb talks about designing machine learning models. It is interesting to hear the perspective of a more recent startup that does not have a large research group. In data visualization, Flowing Data shows us some really interesting examples of horizon graphs. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Deprogramming corporatism | Garry Tan Design and Development The…
  • Geek Reading July 2, 2015

    Robert Diana
    2 Jul 2015 | 5:30 am
    Leading today is another security issue. As reported by TechCrunch, a vulnerability in Lifelock could have exposed logins and passwords. Granted, this one sounds like it may not have been breached, but an identity security company had better be sure they follow the OWASP Top 10. There are a good bunch of articles related to DevOps today as well. Yet another 2 Docker articles are included today, one trying to explain what it is compared to other technology and another trying to explain why it is not enough for enterprise IT. A third container-related article comes from the 80% blog, and talks…
  • Geek Reading July 1, 2015

    Robert Diana
    1 Jul 2015 | 5:30 am
    As reported by TechCrunch, in a somewhat surprising move, Cisco decides to acquire OpenDNS for a boatload of cash. I will be curious to see if there are any affects of this purchase or whether OpenDNS will be able to continue with business as usual. Google announces some new features and partners for Google Fit. The key here is the partners like MyFitnessPal and others. People use a lot of different tools to track their health, so integrating with them is a smart plan. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Cisco To Buy Cloud…
  • Geek Reading June 30, 2015

    Robert Diana
    30 Jun 2015 | 5:30 am
    One of my favorite topics is company culture and how it can save or kill a company. On AVC, Fred Wilson talks about the potential of relocating your company and the possible change of employee mindset from loyalists to mercenaries. In the world of data, we have two very good posts. On KDnuggets, we have a post about the 9 laws of data mining. It is a solid introduction to things you really need to consider. At Predictive Pop, they have a great visualization for 25 years of music history. If you like Pandora, then the visualization will help you appreciate the relationships between songs a…
  • Geek Reading June 29, 2015

    Robert Diana
    29 Jun 2015 | 5:30 am
    The big news of the day is not tech related, but on Friday the Supreme Court ruled that gay couples have a right to marry. WordPress celebrates its 10th year of service. Obviously, this is important because it powers so many websites and blogs. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Supreme Court rules gay couples nationwide have a right to marry | Washington Post Startups, Career and Process On Red | Developsense Blog Programmer Productivity Starts With Requirements, Not Tools! | Javalobby Power Laws in Venture | Reaction Wheel…
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    News Watch

  • Jeb Bush will announce bid with message that he can actually win

    Michio Hasai
    13 Jun 2015 | 3:25 pm
    When Jeb Bush makes his official announcement that he’s running for the GOP nomination to be President of the United States, he’s going for one message: he’s capable of winning. He isn’t likely to highlight policy and he’ll likely try to avoid any connections with his presidential father and brother. Instead, he’s going to discuss how he can take the message to America that they don’t have to settle for Hillary Clinton or any other Democrat. Unlike most of the candidates, he’s going to be fighting a two-front war. On one side, he’ll be…
  • Rupert Murdoch is stepping down

    Chastity Mansfield
    11 Jun 2015 | 11:31 am
    The venerable patriarch of the Fox News media empire will be stepping down as CEO next year according to a report from USA Today. At 84-years old, Murdoch is ready to settle down and have some fun. USA Today reports: Murdoch, who is the company’s controlling shareholder, will stay on as the executive chairman of the board, a role that will continue to give him firm control of pressing corporate matters while his 42-year-old son runs daily operations. The post Rupert Murdoch is stepping down appeared first on News Watch.
  • What the NY Times is calling new seems like more of the same in Iraq

    Michio Hasai
    9 Jun 2015 | 10:33 pm
    There was an exciting headline that came across the wire today. It gave hope that the situation in Iraq and Syria could soon change and that the Islamic State might actually meet some resistance in the near future. After reading the article, it provided further proof that the NY Times is becoming more of a sounding board for Washington than a critical beacon for journalistic integrity. The headline was this: U.S. Embracing a New Approach in Battling ISIS in Iraq It sounds promising. Could the administration finally be pushing for spotters on the ground to make the coalition air strikes more…
  • Obama delivers stern warning to Putin to conclude G7 summit

    Michio Hasai
    8 Jun 2015 | 11:42 pm
    The President of the United States chose not to mince words about the President of Russia. Barack Obama’s closing remarks at the G7 summit in Germany were directed at Vladimir Putin and resonated with one message: stop in Ukraine or else. Despite the harsh words, it’s still a shift from the stance of the United States and many European countries last year when they threatened to implement more sanctions against Russia if they didn’t stop interfering in Ukraine. Now, the tone is more about not escalating the involvement though the threat remains the same. Germany’s…
  • Family vehicles worthy of your attention

    Nathan Ehinger
    7 Jun 2015 | 3:30 pm
    We are nearly through half of 2015 as the calendar goes, but as the automotive calendar states we are much closer to the end than the beginning as many new models will show up in the fall to kick of the next model year. This gives you the opportunity to grab some amazing deals at your local dealerships, finding great financing and pricing, but what vehicles should you shop for when you visit? Thankfully many car review companies that have become authoritative in the industry give us some great family vehicles to look at. Since the family vehicle has transformed from the tank-sized station…
 
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    Solar News DannyBrown

  • Why Solar Energy Is a Good, Renewable Energy Source?

    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
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    connect.icrossing.co.uk

  • The difference between making an impression and buying one

    Rob Quattromini
    2 Jul 2015 | 5:46 am
    Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel a week of inspiration was enough to entice me, but the sheer hysteria around the event was something that I didn’t expect. The academy itself was a week of intense learning, sharing and networking that allowed me to dive head first into the world of media alongside some of my global peers. On the Sunday we arrived it was the calm before the storm as the academy commenced the following day.
  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge

    oliver.hughes
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
  • Top 5 analytics debugging tools

    Dominic Parker
    1 Jun 2015 | 7:12 am
    Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and you’ve ruled out any issues with traffic acquisition, it’s likely to be an issue with a tag behaving unexpectedly which could be due to a host of reasons. This is when we would use web analytics debugging tools to pinpoint where the data discrepancies are occurring, what is causing them, and ultimately what action to take to…
  • Socialbakers Engage 2015 Digest

    jo-ann.fortune
    27 May 2015 | 8:20 am
    Jo-ann Fortune, Creative Planner We social media types have notoriously short attention spans – it comes with the constantly changing territ… If you suffer with the same affliction, but just have to know the buzz from Socialbakers’ Engage speakers, cut straight to the chase via the links below. 1. Strategy & planning 2. Creativity & content 3. Customer Service 4. New platforms 5. Reporting Or ignore all your digital distractions for just five minutes and read a whole article. It’s the new thing. Strategy & planning Sabeen H. Ahman of Publicis, formerly Associate…
 
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    Ben Werdmüller

  • Let's expand the Second Amendment to include encryption.

    3 Jul 2015 | 8:20 am
    The German media is up in arms today because both German politicians and journalists were surveilled by the United States. Meanwhile, Germany is being sued by Reporters Without Borders this week for intercepting email communications. Over in the UK, Amnesty International released a statement yesterday after learning that their communications had been illegally intercepted. (Prime Minister David Cameron also declared his intention to ban strong encryption this week.) France legalized mass surveillance in June.Everyone, in other words, is spying on everyone else. This has profound democratic…
  • Just zoom out.

    2 Jul 2015 | 6:44 am
    Sometimes it's important to step out of your life for a while.I spent the last week in Zürich, reconnecting with my Swiss family in the area. A long time ago, I named an open source software platform after a nearby town that my family made their home hundreds of years ago: Elgg. I hadn't been back to the town since I was a child, and visiting it stirred echoes of memories that gained new focus and perspective.I grew up in the UK, more or less, and while I had some extended family there, mostly they were in Switzerland, the Netherlands and the United States. I've always been fairly in touch…
  • If we want open software to win, we need to get off our armchairs and compete.

    24 Jun 2015 | 9:59 am
    The reason Facebook dominates the Internet is that while we were busy having endless discussions about open protocols, about software licenses, about feed formats and about ownership, they were busy fucking making money.David Weinberger writes in the Atlantic:In the past I would have said that so long as this architecture endures, so will the transfer of values from that architecture to the systems that run on top of it. But while the Internet’s architecture is still in place, the values transfer may actually be stifled by the many layers that have been built on top of it.In short, David…
  • Community is the most important part of open source (and most people get it wrong)

    31 May 2015 | 1:10 pm
    This post by Bill Mills about power and communication in open source is great:Being belittled and threatened and told to shut up as a matter of course when growing up is the experience of many; and it does not correlate to programming ability at all. It is not enough to simply not be overtly rude to contributors; the tone was set by someone else long before your first commit. What are we losing by hearing only the brash?Bottom line: if you, either as a maintainer or as a community, are telling people to shut up then you're not open at all.If you make opaque demands of people to test their…
  • 10 things to consider about the future of web applications

    25 May 2015 | 3:01 pm
    Twitter - by far the social network that I use the most - is struggling to break 300 million monthly active users and is not hitting revenue targets. (Contrast with Facebook's 1.44 billion monthly actives.) Even investor Chris Sacca has warned that he's going to start making "suggestions". Instagram - still a newcomer in many peoples' eyes - is beginning to send re-engagement emails in response to flagging user growth. The 2016 US election is apparently going to be huge on Snapchat. Translation: Snapchat is over. The next generation of young users are already looking for something else.
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    SuzeMuse

  • Taking a Break From the News

    Suze
    25 Jun 2015 | 8:47 am
    I have always been a self-professed news junkie. Just ask my husband, who I force on a daily basis to sit in front of the nightly newscast on TV. Or look at my Facebook or Twitter streams, chock full of the news feeds from newspapers, online publications and TV news. I’ve always thought that consuming the news was a good thing. After all, as my father says, “You gotta know what’s going on in the world.”. But recently, a friend of mine mentioned that he doesn’t look at the news. At first I was kind of shocked. How could one go about their day not knowing…
  • What To Write About When You Don’t Know What To Write About

    Suze
    19 May 2015 | 4:35 am
    I have a confession to make. I don’t know what to write about today. I’ve been racking my brain trying to come up with ideas, things to tell you, insights to share, and I’ve got nothing. Nothing! It happens to the best of us. The ideas dry up and it seems the more you think about it the harder it gets for any inspiration to come your way. That’s the situation I’m in right now. It’s frustrating, especially when I WANT to write. I truly enjoy the process of writing, and publishing, and of learning from you based on how you react to what I’ve created.
  • Give Up Excuses and Your Business Will Thrive

    Suze
    13 May 2015 | 3:27 am
    I am part of several online groups made up of people from all walks of life. Many of them are business owners, like me. I contribute to the groups when I have something to offer, but often I just listen in on the conversations. I’ve noticed a curious trend in these groups, and it’s gotten me thinking about some things. The truth is, I sense a real desperation from people. They are trying so hard to make their business work, but just aren’t able to get it to the next level. At first I was sympathetic, but then I dug a bit deeper, and saw what was really going on. The following are the…
  • Getting Tired of Social Media? Here’s What You Can Do About It

    Suze
    3 May 2015 | 4:55 am
    I hear it time and again these days…people are getting social media fatigue. Twitter has become a selling platform. Facebook is full of ads. We are drowning in content. More and more, people are starting to change their habits when it comes to social, and for some pretty good reasons. But it was inevitable. The platforms evolve, peoples’ behaviours change, and in general, humans lose interest in things that are no longer serving them. In spite of all this, I still firmly believe that social media still has tremendous value. When approached the right way, it can help you build lasting…
  • On Being Helpful

    Suze
    28 Apr 2015 | 4:42 am
    One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful.  The words resonated with me in 2007, and they resonate today. It’s great and practical advice. But what does it really mean, to be genuinely helpful? Let’s break it down. Actions speak louder than words. Time and time again I see people online who don’t do what they say they’ll do. Sure, they’re good for a retweet here and there, but what…
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    sassholes

  • The Future of Marketing? This Morning's Run Was Sponsored By #SauconySunday

    28 Jun 2015 | 11:59 am
    See Jeff RunI do my best to run several days a week.  I am not fast.  My running is more of a tortoise style - slow and steady - but I love the physical and mental benefits of running.  I love getting into "the zone" and letting my mind wander and think.  I love getting lost in podcasts or audio books, the cadence of my steps and breathing in the background lulling me into another world.  I love the portability of running - that I can do it anytime and anywhere.  And, as a geeky member of the Quantified Self Club, I love tracking my running progress with the…
  • Why A Good Steakhouse Is A Vegan's Best Friend

    4 Jan 2015 | 2:10 pm
    Food, glorious food.  It is no wonder that was my favorite song from "Oliver."  Like most humans, I love to eat (and, arguably, it shows via the extra fifteen or twenty pounds I can always "stand to lose...")  My love for food notwithstanding, I have been a vegetarian for more than twenty-three years, and a vegan for the past eight or nine of those.  I became a vegetarian after my daughter was born and her mom, a very compassionate animal lover, declared that she was going to adopt a vegetarian diet (along with many pets).  As the dutiful husband (who did not do as…
  • The Time I Interviewed Robin Williams

    11 Aug 2014 | 9:15 pm
    Cover of The World According to GarpWhen I was 23 years old I was producing a talk show on cable television called "Celebrity."  The hostess was Alison Steele.  Known as "The Nightbird," Alison was a legendary rock DJ on New York City's WNEW-FM and probably the first really famous female rock radio DJ.  She was also a great personality and a classy "Celebrity" in her own right. Our show was simple.  In each hour long episode we spent the first half interviewing celebrities who were promoting their latest movie, and in the second half of the show Alison interviewed a CEO or…
  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
 
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    Social Networking for Newbies

  • How to Edit a LinkedIn Recommendation You’ve Previously Given

    admin
    30 Jun 2015 | 1:31 pm
    Watch the video below if you want to make changes to a LinkedIn recommendation you’ve previously given.
  • How to Connect with People on LinkedIn from Specific Industries

    admin
    28 Apr 2015 | 3:52 pm
    One of my clients wanted to connect with people who are in the Hospitality industry and wanted to know both a strategy and an approach to do it effectively. Please watch the video below to see how you can do this.
  • How to get more LinkedIn invites

    admin
    9 Apr 2015 | 4:08 pm
    We live in a “short attention span world.” People want things faster. They want to expend as little effort as possible to get things done. Getting invited to connect on LinkedIn is no exception. The easier you make it for others to invite you the more they will. In the video below, I show you a nifty little shortcut to get more invitations on LinkedIn. You create a link that goes straight to your invite page instead of your profile page – saving your future connections one click and making it easier for them to connect to you.
  • How to change a LinkedIn recommendation

    admin
    30 Mar 2015 | 9:13 am
    I received an email this morning asking how to change the Job/Title for a recommendation that was previously given. The good news/bad news about LinkedIn recommendations is that ONLY the person who writes the recommendation can change it. This is good news because it enhances the credibility of the recommendation – i.e. you can’t write/edit the recommendations you receive to reflect only what you want others to see. The bad news is that you need to reach out the person who recommended you and ask them to make the changes themselves. The video below shows the process on how to do…
  • Removing or hiding a LinkedIn recommendation

    admin
    16 Mar 2015 | 2:22 am
    Please watch the short video below if there is a recommendation on your LinkedIn profile that you would rather it not be seen by your LinkedIn connections and/or visitors.
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    Growmap

  • Advantages of Account Intelligence

    Dana Davis
    3 Jul 2015 | 5:36 pm
    Sales can be a very tough business to make a living in. There are so many intricate details which go into making a successful deal. If things do not go exactly according to plan on either side, there is a good chance the deal will fall through. There have been literally thousands of books written over the years about various selling techniques. Some of these books are useful, others are not. The bottom line is that there is not one tried and true method to increase sales. In the business of sales, you need to worry about the conditions of the market, how badly your client needs to have the…
  • 3 Reasons to Hire an Internet Marketing Firm For Your Local Business

    Dana Davis
    29 Jun 2015 | 4:46 pm
    Local business owners are beginning to understand the importance of the Internet in the world of social media and mobile smart phones for their local business success. Although having a website has been important to many local businesses in the past, it is now important for all businesses to have a website. The reason for this is the explosion of smartphone use. Everyone uses smartphones today. Some of it is for texting and phone calls, but much of it is to access the Internet. It is here they find the information for shopping locally that they need. The following are three reasons to get…
  • Company Assets Insurance Solutions, Smartphone Protection Plans and the Future of Mobile [Infographic]

    Roxanne
    25 Jun 2015 | 10:26 am
    We can all agree just how sensitive the issue of protecting company assets and devices has become over the years. Office companies worldwide can be subject to robbery, internal policy changes, budgets getting tighter which prevents the Management and Execution teams from enjoying the latest technologies and gadgets. See the full infographic further down in this post There is a state of vulnerability at a company level, not only in failing to provide the most efficient software and hardware choices, but also in not being able to protect company assets from digital threats (hackers, data…
  • The Ultimate Guide To Social Media Product Launches

    Jeff Foster
    23 Jun 2015 | 7:53 am
    Everyone knows that social media is a great way to promote your products and services. That’s particularly true with new product launches – there’s no better way to build buzz and an army of enthusiastic fans. However, launching a product on social media takes planning and effort – if you just send out a few tweets, you’re not going to get results. Here’s how to use the power of social media to make your product launch a resounding success. Choose the Right Social Media Platforms There are lots of social media platforms, and each one is different. You need to choose the best ones…
  • The History of Human Billboards

    Christian Mills
    21 Jun 2015 | 9:50 am
    Advertising has, since the establishment of a trade-based economy, been one of the most crucial factors of commerce. Even if it was something as primitive as shouting out what you’re selling from a market stall at the local fair, it’s always been essential that you let your customers know what you have to offer and why they should buy it. As consumerism started to take off in the 17th century, more sophisticated means of advertising were necessary to get goods off the shelves. Eventually, this led to the development of the human billboard. Writings on the Wall Before the advent of the…
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    www.best-cellphone-plans.com

  • Cheapest Cell Phone Plans

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The 7 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Prepaid Cell Phone Plans

    Hassan
    14 Oct 2014 | 8:57 am
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
 
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    Social Media Bird Brain

  • Turn Your Unopened Emails Into Opportunity For Engagement

    2 Jul 2015 | 2:43 pm
    Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a
  • Did NGO Fundraising Help Kill the Poppy Seller?

    20 May 2015 | 12:00 am
    Royal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII. Besides volunteering for the Royal British Legion, Olive Cooke - a pensioner - also gave to several other
  • On a Mission to Measure

    6 May 2015 | 12:00 am
    Late last week I ran across these articles and wanted to share them with you. Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks
  • The Cost of Fundraising Through Social Media

    29 Apr 2015 | 12:00 am
    This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an essential part of
  • 20 Apr 2015 | 2:28 pm

    20 Apr 2015 | 2:28 pm
    Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it
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    Corporate Eye

  • Communication, Jargon and Recruiting

    Lucy Nixon
    16 Jun 2015 | 12:43 am
    Today’s post comes from Chris Lee, and talks about choosing when to use different kinds of language when recruiting: using the right tool for the job. I thought it aligned neatly with our earlier posts about plain English, and with our posts about recruitment. Over to you, Chris… Effective communication during the recruitment process Normally, when a business tries to communicate what it does to the wider population it tries to avoid using esoteric terminology. However, it becomes necessary to use industry-specific terms when advertising job roles and recruiting new staff. The…
  • How to tell your innovation story (in 5 inventive steps)

    Den Cartlidge
    4 Jun 2015 | 4:51 am
    Most companies understand the value of innovation, or at least they say they do in the research and development part on their website… We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include at least some R&D content on their websites (although some do it better than others). So what’s the best way to…
  • Enterprise Mobility And Innovation Governance

    Ed Konczal
    1 Jun 2015 | 1:00 am
    Every company is digital and every employee is a mobile worker. Driving this trend is enterprise mobility one of the most disrupting changes facing business. While many interpretations exist, enterprise mobility refers not only to mobile workers and mobile devices, but also to the transfer of corporate data via messaging, conferencing, files and storage. Workers now are able to transact business with anyone, anytime, anywhere, anyplace with any device. Enterprise mobility promotes sharing of knowledge across the company. The result–improved customer relations, faster decisions and…
  • Website Squatters and Ghost Sites

    Lucy Nixon
    28 May 2015 | 12:54 am
    In a previous existence, I used to enjoy debugging code. I also like to proof-read and sub-edit content… But it doesn’t take an expert to spot some problems. As I’ve said before I spend a lot of my time these days exploring corporate websites. Sometimes I’ve been invited to sub the site to look for problems; sometimes I’m out hunting interesting new ways of doing things. And sometimes I end up, uninvited, down a deserted back alley of the internet, where sites have been forgotten about, and are being left to rot gently. Today I came across an old corporate website. The company…
  • Recruiting University Style

    Den Cartlidge
    25 May 2015 | 12:58 am
    The application process is often the neglected Cinderella of the recruiting journey, so it’s no surprise it’s a common source of job seeker dissatisfaction. If a company wants to beat their rivals to recruit the best, the one thing to avoid is frustrating applicants when they try to apply. There’s one sector that’s pioneering an innovative and customer focused approach to the Cinderella of the recruiting process. And it might not be one you expect. We’ve recently been looking at how universities reach out and help potential students, and we think they offer some fantastic lessons…
 
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    Technology & Marketing Law Blog

  • DMCA 512(c) Formalities Strike Again–BWP v. Hollywood Fan Sites

    Eric Goldman
    2 Jul 2015 | 7:10 am
    Have you amended your “Interim Designation of Agent to Receive Notificationof Claimed Infringement” today?I previously blogged this case, so see my earlier post for background. This week’s ruling focuses purely on the 512(c) safe harbor’s requirement that online services designate an agent for service of notice with the Copyright Office. Defendant #1 can show that its earliest agent designation was filed on November 5, 2012. The complaint alleges infringement starting March 17, 2011. Without an operative filing before Nov. 5, 2012, the court says the 512(c) safe harbor…
  • Q2 2015 Quick Links, Part 2 (Censorship and More)

    Eric Goldman
    30 Jun 2015 | 9:19 am
    Photo credit: 3D Quick Link Crossword // ShutterStockContent Regulation * Oxera: The economic impact of safe harbours on Internet intermediary start-ups * South Korea is mandating that all cellphones sold to minors have an app called “Smart Sheriff” that censors their online experience. What could possibly go wrong? * Reason: The Misguided War on Sexting * Google will allow individuals to remove “revenge porn” from search results …despite having Section 230 immunity…! * Jeff John Roberts: Hard choices for Google as judges grow bold on censorship * Daphne…
  • Q2 2015 Quick Links, Part 1 (IP, Marketing and More)

    Eric Goldman
    29 Jun 2015 | 9:17 am
    Photo credit: 3D Quick Link Crossword // ShutterStockCopyright * The dominant media storyline about the Mayweather-Pacquiao boxing match was the fight’s widespread illicit availability on the livestreaming apps Periscope and Meerkat. But this should have been the dominant storyline instead: An estimated 4.4 million viewers paid a record price of $89.95 to $99.95 to watch the fight, generating more than $400 million in domestic revenue, Showtime, HBO and the fighters’ promoters said Tuesday. The pace of purchases was so great on fight night that the bout was delayed by about a…
  • When Can Defendants Defeat A Criminal Threat Prosecution By Claiming They Were Joking? Not Often

    Venkat Balasubramani
    28 Jun 2015 | 8:44 am
    The “Twitter joke trial,” where a UK man was prosecuted for joking about blowing up an airport, made waves and resulted in widespread criticism, but recent cases in the US show that prosecutions for jokey threats over social media are alive and well. And the First Amendment is not a trump card. US v. Bradbury: Bradbury posted that he was part of an anarchist organization who organized to kill cops in the Lafayette area. He wrote that two residents who recently killed police officers acted on the anarchists’ orders and that the anarchists were targeting specific police officers.
  • North Carolina Cyber-Bullying Statute Survives First Amendment Challenge

    Venkat Balasubramani
    24 Jun 2015 | 8:20 am
    photo credit: Shutterstock/Memo Angeles – “Internet Troll Using a Computer” Defendant was accused of cyberbullying over posts he made about (and to) his high school classmate (Dillon) on Facebook. The opinion is unclear on the precise nature of the original post and whether defendant initiated the post, or offered comments, or both. Among other comments, defendant made the following statements: (1) This is excessively homoerotic in nature. Exquisite specimen. (2) Anyone who would be so defensive over Dillion can’t be too intelligent. (3) And you are equally pathetic for…
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    LJ Jones's Blog

  • 5 Videos Every Entrepreneur Must Watch

    LJ Jones
    17 Jun 2015 | 9:00 am
    As an entrepreneur, sometimes I get stuck and am not sure what to work on or where to go next.  I hit a wall and get the entrepreneur equivalent writer's block.  One of the best ways that I have found to get the ideas flowing again is to read or to listen to an inspiring talk from one of my favorite authors.  I have listened to some of these talks several times.  But each time I hear something different that I hadn't heard before. Something that was exactly what I needed to get my brain moving again and get ideas flowing.  Here are a few of my favorite talks to…
  • Why the White/Gold (No, Blue/Black) Dress Went Viral

    LJ Jones
    27 Feb 2015 | 1:03 pm
    Why in less that 24 hours has this dress gone viral, nearly melting the internet in an attempt to determine if its white/gold or blue/black?There are two reasons.  Its polarizing.Everyone has an opinion.There is no gray area here (pun intended).  You either see a white/gold or a blue/black dress.  And you can't possibly understand how someone else could see it any different than you.  People are arguing about it on Facebook, Twitter and in the office.If you want people to talk about something, make it polarizing.  Make it so that everyone has an opinion about it and…
  • The Value of a Good Story

    LJ Jones
    8 Jan 2015 | 10:39 am
    Can a good story make something more valuable?  Consider diamonds.Man-made, "synthetic" diamond are produced in a lab by either high pressure and heat or a chemical process.  It takes about a week or two.Real diamonds are produced about 100 miles below the Earth's surface over a couple billion years.The truth is, "synthetic" diamonds aren't actually synthetic.  They are in fact real diamonds.  But they have a terrible story and sell for about 30% less than a real diamond and few people buy them.  No future bride wants to show her friends an engagement ring that was…
  • Entrepreneurial Blindness and Bad Origami

    LJ Jones
    19 Dec 2014 | 1:01 pm
    Have you ever watch the show Shark Tank?  Entrepreneurs present their ideas to a panel of successful investors.  Often the ideas appear to have at least some potential.  But occasionally, the ideas are downright awful.  Yet the entrepreneur believes in it with all his heart and "knows it will be successful one day" despite what the experts say.  How is it that the entrepreneur could believe so blindly and so strongly in an idea that everyone else thinks is terrible and will never fly? I know I've done this.Let's turn to behavioral economist Dan Ariely for an…
  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
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    shesgotclients.com

  • You Should Stop Doing This in Social Media

    Christine
    1 Jul 2015 | 8:07 pm
    In this video, I’m revealing the one thing you need to STOP doing in social media. Doing it won’t get you clients. It won’t help you build trust with your ideal clients. It won’t create raving fans for your biz. It’s time to cut it out! Of course, I also share what you should be doing instead. Let me know if you’re guilty of this, and what you’ll begin doing to turn it around! You Should Stop Doing This in Social Media is a post from: shesgotclients.com
  • The 3 Biggest Reasons to Hold Your Own Live Events

    Christine
    17 Jun 2015 | 8:55 am
    I’ve been holding my own successful live events and workshops for over 6 years, and I’ve found that sharing your message, expertise and passion live and in person is an AMAZING way to serve more people and touch more LIVES. When you’re up to some big work in the world, sharing your gifts in person and up close is truly magical, and it’s one of my favorite things to do. Yet, you may feel trepidation if you haven’t held your own event before. Or, you may already be holding events, but deep down you know it’s time to play bigger. I get it! I was terrified in the beginning and…
  • 5 Simple Steps to Holding Your Own Profitable Live Events (Free Training!)

    Christine
    11 Jun 2015 | 5:44 pm
    I’ve been holding my own successful live events and workshops for over 6 years, and recently it occurred to me: Many people have asked me how I do it, but I’ve never actually taught it! (Must be because I’m so busy running the actual events! :)) Up until now, I’ve only shared strategy and how-to around events with my Impact Academy students. But I know that many in my community, including YOU, “get” that sharing your message, expertise and passion live and in person is an AMAZING way to serve more people and touch more LIVES. You’re up to some big…
  • How to Step Into the CEO State of Mind

    Christine
    5 Jun 2015 | 12:55 pm
    Over the years, I’ve learned that there are some big differences between business owners who see themselves as the “CEO,” of their company, and not just “self-employed.” I had to make the shift myself, once I saw that just doing what I had “always done” wasn’t going to take me to where I wanted to go next. It became time to step it up and run a “big girl business.” Here are 4 key differences that distinguish the two: 1. CEOs build the plane as they’re flying it. CEOs understand that you must get comfortable with taking imperfect action. We truly are our…
  • 3 Crucial Reasons Why They WILL Pay For Your High-End Program

    Christine
    28 May 2015 | 3:00 am
    I’d like you to think about something. How much is the most you’ve ever charged for your service? Got that number in mind? Great. Now, put a zero at the end of it. How does that feel? Scary? Exciting? Do you doubt someone would pay “that much” for what you offer? I happen to believe a certain subset of people WILL pay it. Here’s why: You’ll be charging a significantly higher price point, and when clients are paying at that level, they are motivated to take themselves and their investment seriously. That means they will be serious about doing the work necessary to receive the…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

    Ben Brausen
    3 Jul 2015 | 2:45 am
    The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land…
  • 5 Impactful Digital Marketing Takeaways from MNSearch Summit

    Ashley Zeckman
    2 Jul 2015 | 3:30 am
    In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program. If you…
  • Engage More Customers By Becoming a Content Marketing Sommelier

    Ashley Zeckman
    1 Jul 2015 | 3:30 am
    A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your content. A Master Content Marketing Sommelier knows what will best engage their customers, be it a complex, full-bodied blog post or a light, crisp infographic. Demand Metric found that content marketing generates 3 times as many leads as traditional…
  • 9 Step Social Media Audit for Improving LinkedIn Business Page Results

    Emily Bacheller
    30 Jun 2015 | 3:30 am
    It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high. One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors…
  • #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

    Ashley Zeckman
    29 Jun 2015 | 3:30 am
    There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen. In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to…
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    Nathan T. Wright

  • Trap Queen infographic

    Nathan T. Wright
    28 Jun 2015 | 6:13 pm
    Did I get the math right?   Inspired by this Vox.com article.
  • One week with the Apple Watch

    Nathan T. Wright
    26 Jun 2015 | 1:05 pm
    We secured a few Apple Watches at work and I’ve been wearing one for a week. Here are some observations. The Apple Watch is clearly meant to augment the iPhone, but not replace it. It’s good at showing you stripped-down notifications that are easily dismissed without fumbling for the phone. If you need a new device […]
  • Ever wonder what the Tooth Fairy really looks like?

    Nathan T. Wright
    17 Jun 2015 | 8:34 am
  • When was your last vacation?

    Nathan T. Wright
    27 Apr 2015 | 12:14 pm
    This passage from The Wild Muir: Twenty-Two of John Muir’s Greatest Adventures keeps punching me in the face: Few places in this world are more dangerous than home. Fear not, therefore, to try the mountain passes. They will kill care, save you from deadly apathy, set you free, and call forth every faculty into vigorous, enthusiastic action. […]
  • Fatberg Character Studies

    Nathan T. Wright
    19 Apr 2015 | 4:33 pm
    I’m trying out some different character studies for Fatberg – everyone’s favorite anthropomorphic lump of congealed grease and wet wipes. 1 of 3: Traditionally I’ve drawn him this way. He always feels a little too similar to Grimace. 2 of 3: This study is more true to the natural state of fatbergs – lumped together and asymmetrical. […]
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    Content Matters

  • Apple Music - the Spotify Accelerator

    Barry Graubart
    10 Jun 2015 | 4:22 pm
    Apple Music was finally announced this week at WWDC. For months (years) we'd been hearing that Apple was ready to launch it's "Spotify killer". But, will Apple Music be a big threat to Spotify, Pandora and other streaming services? Apple has proven that it can sell music. Before iTunes, digital music was the wild west, fraught with piracy and viruses. Kids and tech-savvy adults figured out how to download music, while the rest of the world barely could figure out how to rip a CD. Along came iTunes, creating a safe and user friendly marketplace for buying music. Yet, 14 years and numerous…
  • 20 Years In, Personalization Still Fails to Deliver Data's Holy Grail

    Barry Graubart
    27 May 2015 | 7:40 pm
    From the earliest days of the Internet, personalization was viewed as the holy grail. Sites like My Yahoo quickly allowed users to personalize their web experience and it felt good for a while.  But as time went on, choosing general categories, or selecting a handful of stock tickers just wasn't enough. We wanted true personalization. New products came on the market - iTunes Genius and Pandora promised to personalize music. Yet they still disappoint. For data publishers, personalization would seem to be the key way to remain relevant in a world where information is increasingly free. Yet in…
  • What Role Does Gender Play in Mobile Hardware Use?

    Barry Graubart
    28 Apr 2015 | 6:36 pm
    Will Apple products start to be designed to meet gender-specific needs? No, I'm not talking about something stupid like pink versions of pens or phones. But the response to both the iPhone 6 and Apple watch seem to be somewhat different, according to gender.   When the iPhone 6 and 6+ were first released, I remember many of my friends being awed by the screen of the 6+. It seemed perfect - easy to read and to scroll. Yet, within a few weeks, I noticed many of those same friends had become less enamored with the 6+. Specifically, several male friends were dissatisfied with their decision to…
  • The One Thing Missing From the Apple Watch Launch

    Barry Graubart
    12 Mar 2015 | 4:36 am
    The Apple Watch launch event was a spectacle. Thousands of journalists and industry luminaries lined up for entry into the auditorium, giving it almost a red carpet feel (though without the silly "who are you wearing?" questions). Once inside, the crowd hung on every word, with even journalists applauding each new announcement (something I don't believe they teach at J-school).  The crowd oohed and aahed at each new device - ooh a gold MacBook, a pretty aluminum Apple  Watch and, ultimately, the gold Edition Watch.   But for me, one thing was missing. Compelling User Stories. How were…
  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
 
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    FUEL LINES

  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
  • Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

    Michael Gass
    9 Jun 2015 | 7:41 am
    BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. It’s now more important to be FOUND than to CHASE new business,” said Gass.Fuel…
  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
  • How to Use Hashtags for Ad Agency New Business

    Michael Gass
    8 May 2015 | 8:30 am
    The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.Using hashtags is an easy way to make your content searchable. Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other…
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    Kneale Mann | Leadership

  • My Opinion is Not Your Perspective

    Kneale Mann
    3 Jul 2015 | 2:00 am
    There is ample data to suggest if we find common ground, we stand a chance to agree. The bigger question is do we need to agree? Every interaction we experience is more than the conversation we have at the time. My experience, perspective, biases, and view mix with yours. I am a free thinker but I have a deep need for focus and strategy. In my career, I have overseen the creation of three brand new radio stations from concept to completion, helped a tech start-up build their strategic plan and brand roll out, and worked closely with a real estate firm to triple their revenue in two years. The…
  • Simplifying Complexity

    Kneale Mann
    29 Jun 2015 | 6:43 am
    Business is difficult. People are more difficult. Leadership is even more difficult and we have said for generations it requires hard skills and soft skills. Yves Morieux has consulted hundreds of companies around the world and suggests both are obsolete. He outlines six rules to simplify work and business.__________________________________________________________________Kneale Mann | People + Priority = Profit
  • I'm Feeling Reflective

    Kneale Mann
    26 Jun 2015 | 9:01 am
    My life has changed dramatically in the last 18 months. There is conventional wisdom that states we endure a few events in our lives that cause major upheaval and stress. They can change us, inspire us, hurt us, depress us, or any combination. Those include; a death close to us, a significant illness, the end of a long relationship, substantial career shift, selling a house, and moving to a new city. I don’t put too much significance on dates but last January a long relationship ended and a year ago today I secured my first major move to a new city. Since then, I have moved cities again. My…
  • Introverts and Opportunity Makers

    Kneale Mann
    22 Jun 2015 | 2:00 am
    We have somehow created a world where the bold and loud seem to get more than the thoughtful and quiet. There is theory that introverts have to work a hundred times harder than extroverts who seem able to navigate our confusing busy world. I'm both so I can see both sides. The key is how we work together to create magic. Great teams need differing opinions and perspectives.Kare Anderson shares her story as someone who suffered from chronic shyness and how she found the capacity to make change through her challenges to become an opportunity maker and how we can do the same.
  • Asking for Help

    Kneale Mann
    19 Jun 2015 | 2:02 am
    I had a great chat last week with a good friend. She said I wasn’t being open enough here on my website and I wasn’t putting enough skin in the game for you to understand my point of view and share more of me. She made some great points. Then this week, I had one of those life conversations with my best friend. We’ve known each other since high school. It’s a rich relationship. No topic is off-limits. We talk about careers and relationships, music and cars, dreams and wishes, and we have been there for each other through the ups and downs over 35 years. We’re often asked how we…
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    Sydney: Unfiltered.

  • Aaaaaand I’m in the arena.

    Sydney
    29 Jun 2015 | 3:22 pm
    I mentioned on Thursday that I had an idea I was sitting on for Planet Green Socks and today, it’s all kinds of out there for the world to read, and judge, and SEE. And in all reality – isn’t that the fear behind a lot of what we do or don’t do? The fact […] The post Aaaaaand I’m in the arena. appeared first on Sydney: Unfiltered..
  • I’m getting off of the Struggle Bus.

    Sydney
    25 Jun 2015 | 12:43 pm
    If there is one thing I’ve learned since launching Planet Green Socks at the end of last year, it’s this: SHIT IS ALWAYS CHANGING. In business and in life – the only constant is change. I’ve shared a bunch of the insights and happenings since we clicked “publish” on December 29, but there has been some stuff […] The post I’m getting off of the Struggle Bus. appeared first on Sydney: Unfiltered..
  • Meet the Boss Ladies: Sang Thi Duong

    Sydney
    22 Jun 2015 | 7:00 am
    In the “Meet the Boss Ladies” series, I’m introducing you to some of the epic women I’ve had the chance to connect with while going through the Hello Fearless Boss School program. These women are all badass mamajammas and are poised to change the world with their insane gifts and talents. Last week, we introduced you […] The post Meet the Boss Ladies: Sang Thi Duong appeared first on Sydney: Unfiltered..
  • Meet the Boss Ladies: Shannon Brunning

    Sydney
    19 Jun 2015 | 7:00 am
    In the “Meet the Boss Ladies” series, I’m introducing you to some of the epic women I’ve had the chance to connect with while going through the Hello Fearless Boss School program. These women are all badass mamajammas and are poised to change the world with their insane gifts and talents. Monday, we introduced you to […] The post Meet the Boss Ladies: Shannon Brunning appeared first on Sydney: Unfiltered..
  • Meet the Boss Ladies: Jess M. Sells

    Sydney
    18 Jun 2015 | 7:00 am
    I was thinking this would be a week long, but there are a TON of rad chicks to introduce you to, so for however long this goes, I’ll be featuring some of the epic women I’ve had the chance to connect with while going through the Hello Fearless Boss School program. These women are all […] The post Meet the Boss Ladies: Jess M. Sells appeared first on Sydney: Unfiltered..
 
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    Jeff Korhan - New Media and Small Business Marketing

  • Personal Branding: How to Achieve Consistent Marketing Clarity

    Jeff Korhan
    29 Jun 2015 | 1:06 pm
    This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is the real deal. Larry’s fresh perspective on all things will help you sharpen your thinking and stand out to be known for what you do best. Our Featured Guest: Larry Winget Larry Winget is a bestselling author, television personality, social commentator and…
  • Mapping the Ideal Customer Content Experience

    Jeff Korhan
    19 Jun 2015 | 2:54 pm
    David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, selling, and customer service, it’s time to recognize its role for adding value to the customer experience with your products and services. In short, if you want to attract and retain more customers and enjoy…
  • Adaptive Content: How to Map and Manage the Buyers Journey

    Jeff Korhan
    15 Jun 2015 | 2:32 am
    This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. While this may seem idealistic, it is indeed possible if you make the effort to map out your buyer’s journey and continuously make experience-based adjustments. If you really care about being the best in your market and serving your customers well, I’m confident…
  • Style is the New SEO

    Jeff Korhan
    10 Jun 2015 | 8:01 am
    On April 21st Google announced changes that will affect your business SEO. The most notable will be favorably ranking sites that are mobile­ responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. Google naturally sees little value in search results that cannot be consumed by that audience, and that’s a key reason I’m moving to the Rainmaker Platform next month. Google’s mission is to deliver the most relevant information for search queries, and as quickly as possible. That has always been true, and mobile­responsiveness is just one…
  • LinkedIn Publishing: Build Your Influence with Customer Facing Media

    Jeff Korhan
    2 Jun 2015 | 8:47 am
    This is Episode 43 of This Old New Business weekly business podcast with Jeff Korhan. In this fast-paced episode you will learn that LinkedIn is making a strong push to be a source of valuable media for business professionals. So, if you want to stand out on LinkedIn, you want to learn how to use the platform to create and publish customer-facing media that lives on your LinkedIn profile – and Viveka von Rosen will show you how. Our Featured Guest: Viveka von Rosen Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn…
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    Phil Gerbyshak

  • Three Words You Should Never Say While Cold Calling

    Phil Gerbyshak
    30 Jun 2015 | 6:28 am
    Note from Phil: I didn’t like cold calling very much – or at all, if I’m honest -before I met the author of this post. After spending some time with Paul, I realized that cold calling isn’t the worst thing in the world, and when used correctly, can allow you to serve more people than if you never cold called. What follows is one of my favorite things that I learned from Paul. Give it a read, and let me know what you think in the comments. How smart would it be if, just before the gun went off to commence the race, a runner strapped lead weights to her ankles? How…
  • Connection Starts with Happy Birthday

    Phil Gerbyshak
    23 Jun 2015 | 7:36 am
    Birthdays matter – a LOT! I have many of my friends who say it is the only day all year that is just about them. My birthday is December 2nd, and every year, I look forward to hearing from people I don’t hear from all year long, as they wish me a happy birthday. And every day, I make a point to reach out to everyone who I know is having a birthday. Facebook reminds me of this. LinkedIn reminds me of this. Google reminds me of this. Even Skype reminds me of this. Connection Starts with Happy Birthday Some of my friends get a Facebook wall post, done from my mobile app usually, so I…
  • My Favorite Vacation Apps

    Phil Gerbyshak
    4 Jun 2015 | 6:20 am
    I love to vacation. I don’t do it nearly enough. And when I do vacate, I like to make sure I can remember my vacation, as well as share it with my family and friends back home. The best way to do that is to take lots of pictures, and with those lots of pictures to share them. But what’s the best way to share memories back home, as not everyone even has a computer, and I like to leave my laptop at home? Without further ado, here are my favorite vacation apps. Camera You have to use your camera. Seems obvious, but still. Use the camera to take pictures of anything you want to…
  • Make Friends First, Do Business Last (video conversation with Phil Gerbyshak and Carly Alyssa Thorne)

    Phil Gerbyshak
    28 May 2015 | 5:00 am
    Recently I had the pleasure of spending 47 minutes with Carly Alyssa Thorne to talk about how I use social media to make connections – and how you can too. I also share some of my favorite ways of staying connected with people, where I see the future of social media is, and a lot of other topics that can help you build your business. My philosophy on connecting with others (online or offline) is fairly simple: I choose to make friends with whomever I am with first, by pouring massive value into their life and getting to know them as a human first, and I worry about doing business…
  • A Minute Can Change Everything

    Phil Gerbyshak
    8 May 2015 | 3:09 am
    Note from Phil: When I read the first edition of this book, I loved it for the simple, effective lessons it taught. Now that it is being re-released, I am happy to share an article all about it with you. If you’re a leader, you need to read and implement this book. And we are all leaders. Enjoy! On May 5, HarperCollins released The New One Minute Manager, a new book based on the business classic that took the world by storm, selling more than 15 million copies in 42 languages. The Three Secrets of The One Minute Manager revolutionized the way people managed their work and lives. But…
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    Social Media University, Global

  • A Visit from Some Very Good Danes

    Lee Aase
    30 Jun 2015 | 6:32 am
    This week we have visitors at Mayo Clinic from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark. I enjoyed meeting them last night at a reception and dinner they hosted (for the next few hours you can see the Periscope video of the gathering), and today I will be presenting the work of our Mayo Clinic Center for Social Media. My presentation is scheduled from from 10-11 a.m. CDT, and I plan to Periscope the Q&A session from our Mayo Clinic account. That should start around 10:40 CDT. If you’re on Periscope, follow the Mayo Clinic…
  • Web Replays Extend Periscope Views

    Lee Aase
    24 Jun 2015 | 7:18 am
    In addition to its being owned by Twitter, one of Periscope’s positives (as compared with rival Meerkat) was that its broadcasts have some enduring quality (24 hours.) But as a mobile-mainly platform, one of Periscope’s limitations had been that archived broadcasts could only be viewed on the iOS or Android apps, not on the Web. That just changed yesterday: https://twitter.com/periscopeco/status/613463465328402432 So, for example, here’s a broadcast from Kim Garst (shared with me by colleague Tony Hart) on how to promote your Periscope broadcast. You can watch it until…
  • Joining Patients in their Online Health Journeys

    Lee Aase
    19 Jun 2015 | 5:09 am
    I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense. My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.” Here are my slides: For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN). And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and…
  • A Resourceful Recognition

    Lee Aase
    19 May 2015 | 5:29 am
    Six years ago this month that I did a presentation called “The $4-a-month Online Newsroom (and other MacGyver tips)” in Chicago at a Ragan Communications conference. I’m speaking today at the IABC Great Plains conference in Bismarck, ND at the invitation of Tracie Bettenhausen, who was in that Ragan audience back in 2009. More on that in a future post. But for now, here’s a MacGyver-themed video some members of my team produced and showed at our Mayo Clinic Communications Division meeting last week, recognizing my 15-year anniversary at Mayo Clinic. Thanks to Jason…
  • Using Social Media to Enhance Outreach and Engagement for Latino Communities

    Lee Aase
    28 Mar 2015 | 12:03 pm
    I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel. Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions,…
 
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    AreWeConnected.com

  • Mise en place

    Mike Mueller
    22 Jun 2015 | 5:00 am
    When it came to get 'cooking' on their website I found myself scrambling all over my digital pantry looking for the missing ingredients. Not any more. Now, everything will be in it's place! Continue reading → The post Mise en place appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Question of the Week: What the heck is CSS?

    Mike Mueller
    18 Jun 2015 | 5:00 am
    I had a few people ask, "What the heck is CSS" so I thought it would be perfect topic for this "Question of the Week" Episode. Most every website today is made up of a combination of code (in WP that's .php) some scripts, some html, and CSS to make it all look pretty. Continue reading → The post Question of the Week: What the heck is CSS? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    Ben Foster

  • Tech Podcast As Seen On Internet – Episode 008 – Apple Gets Crazy Ideas From Trent Reznor

    Ben Foster
    17 Jun 2015 | 1:44 pm
    Amit and I talk about Apple’s WWDC, Google’s plans to improve cities, and where you should walk if you’re texting. Please leave us a 5 Star Review on iTunes!   SHOW NOTES Amazing Internet Utah Valley University Introduces Walk Text Run lanes around campus – http://mashable.com/2015/06/17/text-walk-run-steps/   Facebook Messenger gets Draw Something – http://www.techradar.com/us/news/phone-and-communications/mobile-phones/remember-draw-something-facebook-messenger-s-first-game-is-very-similar-1296452     Best […]
  • As Seen On Internet Tech News Podcast – Episode 7 “Skrillex’s Real Name”

    Ben Foster
    2 Jun 2015 | 11:42 am
    Amit and I talk about Google I/O, Mary Meeker’s State of The Internet, and a Kung Fu movie. Please leave us a 5 star review on iTunes.       SHOW NOTES AMAZING Internet Kung Fury Movie – https://www.youtube.com/watch?v=bS5P_LAqiVg Obama Joins Twitter – The real Barack Obama – http://twitter.com/potus Brand Tale – https://www.brandtale.com/?ref=producthunt Twitter Shark […]
  • Top 7 Takeaways from 2015 Internet Trends Report From Mary Meeker

    Ben Foster
    28 May 2015 | 8:10 am
    Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report.  Not only is it packed full of rich yummy data, Meeker also provides cases and stories from around the world to inspire and surprise you. On Wednesday March 27, Meeker presented her 2015 report. Here were my Top 7 TakeAways  FACEBOOK ISN’T DEAD […]
  • As Seen On Internet Episode 6 – Amit’s Back From Europe!

    Ben Foster
    15 May 2015 | 8:55 am
    Itunes Link – https://itunes.apple.com/us/podcast/as-seen-on-internet/id974163405 RSS Link – http://asseenoninternet.libsyn.com/rss     SHOW NOTES Ketchum’s Global Scholar Program – http://blog.ketchum.com/ketchum-launches-the-global-scholar-program Amazing Internet When Shaq Falls Does it Make a Sound? http://mashable.com/2015/05/07/shaq-falls/ Purple Delivery – http://purpledelivery.com Curvy Tron – www.curvytron.com   Facebook Q1 Results – Link Facebook “Instant Articles”…
  • As Seen On Internet – Episode 5 – April Fools

    Ben Foster
    10 Apr 2015 | 2:44 pm
    Amit Wadehra and I started a podcast and it’s super fun. iTunes Link – Please leave us a 5 star review   Show Notes AMAZING INTERNET Google PacMan thenextweb.com/insider/2015/03/31/you-can-play-pacman-inside-google-maps-right-now/ The Button https://www.reddit.com/r/thebutton   Amazon Dash Button https://www.amazon.com/oc/dash-button?ref=producthunt   Amazon Home Services http://www.theverge.com/2015/3/30/8309573/amazon-launches-home-services   Facebook May Host News…
 
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    SociableBlog

  • Five Ways to Find Blog Topics Ideas Using Social Media

    Ashley Sanford
    2 Jul 2015 | 8:37 am
    What to write about? What to write about? What to write about? This is a question that keeps creeping into a bloggers mind every now and then. For me, it’s something that often bothers me while I’m showering, travelling, feeding my cat, and going about the daily humdrum of my life. Note, I am someone who is deemed to be tremendously creative. However, finding the most insightful, interesting, trending and educational topic in my blog’s niche every day, and I mean every day, is not a piece of cake. Sometimes, it can take hours of thinking and contemplating. They say the best ideas just…
  • Facebook Instant Article and Its Potential as a New Publishing Format

    Bidisha Gupta
    9 Jun 2015 | 9:44 am
    A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic…
  • Advanced Search Operators For Link Building (Infographic)

    Brandon Leibowitz
    8 Jun 2015 | 11:12 am
    The death of old SEO tactics has left several webmasters and their websites in the limbo. While most have successfully latched on to the new parameters set by Google, quality backlinks have been a matter of concern for many. Taking into consideration, this problem that most web masters are facing today, I’ve created an infographic which highlights intelligent use of Google search to come out as winners. In other words, the infographic sums up the most effective search operators that webmasters must be aware of. These search operators help unravel a wealth of backlinking and other SEO…
  • Social Media Is A Lead Generation Gold Mine

    Justin Hartzman
    3 Jun 2015 | 8:50 am
    In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those posts and a ton of others like them occur every…
  • 12 Most Damaging PR Disasters Of the 21st Century

    Rebecca Baines
    27 May 2015 | 11:24 am
    It’s never going to be a simple life in the public eye, but some businesses and brands don’t make it easy for themselves. We’re only human, but in today’s (often big and scary) digital world, mistakes can be amplified to brand-damaging extremes. All it takes is one questionable tweet and a storm can erupt globally in a matter of minutes. From a customer standpoint, this immediacy is brilliant as it means brands and businesses must be more transparent than ever before in order to neutralize unhappy consumers or employees on a rampage. For the brands themselves, however, the nature of…
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    adesblog.com

  • Book Review: The Four Steps to the Epiphany

    admin
    4 Jul 2015 | 6:40 am
    My Rating: 9/10The Four Steps to the Epiphany – It’s a must read book for all Tech Entrepreneurs. Newer version of the book is called The Startup Owner’s Manual. Author of the book Steve Blank, was the lecturer of Eric Ries who popularized the Lean Startup book/movement. This book will teach you how not to build a company, and to avoid many pitfalls that early entrepreneurs normally do. It’s a highly recommended book that will change the way you approach building and growing startups.
  • Book Review: Don’t Make Me Think

    admin
    11 May 2015 | 12:52 am
    My Rating: 10/10 Don’t Make Me Think – This was one of the first books that I read on usability, back in early 2000s. If you are into web usability and user experience (UX), this is a highly recommended book. It’s one of those foundation books that can set a solid base for someone who is foraying into the field of building usable user interfaces (UI) and user experiences (UX) for the web.
  • Incredibly Awesome Fun Toys for Kids

    admin
    6 May 2015 | 1:53 am
    Plastimake Plastimake is an easy-to-use plastic that you can dip in a hot water and mold it with your hands. It’s non-toxic, super-strong, reusable, lightweight and biodegradable. It’s a great way to have a family fun with your kids. https://www.plastimake.com Kinetic Sand Kinetic Sand is sand that breathes motion. It’s easy to clean, dust-free and never dries out. Playing with Kinetic Sand gives a moment of relaxation for your kids and it’s great for their fine motor, sensory and cognitive development. http://www.wabafun.com/kineticsand.php CogniToys CogniToys is…
  • Book Review: The Lean Startup

    admin
    6 May 2015 | 12:26 am
    My Rating: 9/10The Lean Startup – In his hugely popular book, Eric Ries basically expands on Steve Blank‘s “Customer Development Model“, a formula for building successful and sustainable products and businesses. The main idea of the book is about shortening the product development cycle by way of validated learning. It encourages building MVP (minimum viable product) version of the idea and then adding small iterations and improvements to the product. Each new iteration (i.e feature) has to be tested against the customers. So that, you are absolutely sure that the…
  • Watch Pacquiao vs Mayweather Online

    admin
    28 Apr 2015 | 12:13 am
    Russian TV Station “” (1TV.ru) has announced that it will be showing Pacquiao VS Mayweather fight live on National TV on the 2nd of May, 2015. That means if their servers can handle the traffic, you should be able to watch the online streaming version at http://stream.1tv.ru/live. Downside would be, you will be watching with Russian commentary. If their servers can’t handle the traffic or for some reason they decide to block the traffic that is coming outside of Russia, then the other non-free option would be to watch it via third-party websites like http://tvteka.com.
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    prTini

  • 10 Desktop Wallpapers for PR Pros

    Heather Whaling
    2 Jul 2015 | 4:00 am
    They say a change in scenery can help boost productivity and recharge creativity. Well, how about simply changing the background of your computer screen? We’ve compiled (and created!) 10 options to energize and inspire, all designed with the PR pro in mind: This background. This playlist. Make some magic happen. (Credit: Geben) Don’t forget to celebrate your accomplishments – big wins or small victories. Then, get back to it and start working toward the next one. (Credit: Geben) Hustle: One of the key ingredients to PR success. (Credit: The Sweet Escape) Just keep tweeting, just keep…
  • Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating

    Heather Whaling
    19 Jun 2015 | 2:00 am
    A Central Ohio police officer was recently fired because of racially-charged posts on her personal Facebook page. From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. As I explained to our local media covering this story, while we’d like to believe that we’re only hiring people with good judgement, social media creates a false sense of security that all too often results in individuals posting things online…
  • 5 Examples of Insta-Creativity

    Heather Whaling
    16 Jun 2015 | 2:00 am
    Time online needs to be time well spent. Once you nail the basics of a social network, how can you add some sizzle to ensure your content compels people to take action, expands your network, and stands apart amidst a sea of mediocrity? On Instagram, think beyond the obvious photo/video uploads. Check out these five ideas for inspiration to take your Insta-game to the next level. Filters create storylines. On Instagram, Microsoft celebrates “people who break boundaries, achieve their goals, and #DoMore every day.” Those photos are all in color. Every so often, Microsoft…
  • DIY Video Tips and Tools for PR Pros

    Heather Whaling
    5 Jun 2015 | 8:36 am
    On Monday, I shared insights and advice to help PR pros get started with video. (In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Clearly, video for PR is a theme in our office this week!) Here’s a sneak peek at the DIY video tools + tips I shared in my PR News presentation: Kinomatic & Videon, for filming and editing: Both of these iPhone apps come highly recommended for seamlessly shooting and editing videos. There’s a small fee to…
  • Shifting the “Turnover” Conversation

    Heather Whaling
    4 Jun 2015 | 11:25 am
    One of the core criteria in Best Places to Work surveys is turnover. Presumably, this implies that a company with high turnover mustn’t be among the best employment options. A few years ago, my company experienced a period of high(ish) turnover. We had a number of people come and go in a relatively short period of time. I couldn’t figure out what I was doing wrong. Why didn’t they want to work here? Why wasn’t their performance meeting my expectations? Why did I hire them, only to find out they were a bad fit? Business blogs, magazines and books urge you…
 
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    Tech in Asia

  • Xiaomi starts production in Brazil ahead of first phone launch outside Asia

    Steven Millward
    4 Jul 2015 | 12:55 am
    More than 15 months after Xiaomi’s Hugo Barra teased the Chinese company’s Latin American ambitions, the gadget maker this week confirmed its first move into that region with the launch of a Brazilian homepage. The site indicates Xiaomi will sell its budget Redmi 2 smartphone and Mi Band fitness tracker in Brazil starting on July 7, with pre-registration for the first flash sale now open. Barra confirmed today in a tweet that Xiaomi now has a Brazil production line in partnership with Foxconn’s plant in the country. Foxconn also assembles some Xiaomi devices in China.
  • TiA podcast: bad news for big CEOs, and Ola and Uber battle it out

    C. Custer
    3 Jul 2015 | 6:05 pm
    It’s time for our weekly roundup of the top tech news in Asia, in audio format! Yes, it’s the Tech in Asia podcast with hosts Charlie Custer and Anh-Minh Do (absent this week), so if you need to catch up on the week’s top Asia tech news, look no further. This week: it’s rough news for CEOs, with Housing’s Rahul Yadav getting the worst news a CEO can hear, and Qihoo’s Zhou Hongyi hearing news that made him angry enough to threaten fornication. Plus, another big example of Japan investing in Southeast Asia, and Uber and Ola both have some important news in…
  • Betapitch Seoul: these 5 South Korean startups are going to Germany

    J.T. Quigley
    3 Jul 2015 | 6:00 pm
    Betapitch landed in Seoul last week, the globe-trotting pitch contest’s very first visit to Asia. Organized by Betahaus, a startup co-working space and accelerator with locations in Germany and Spain, the event featured 10 of the Korean capital’s best startups. Apora Ventures, through its local incubator Accelerate Korea, partnered with the Korean government’s Small and Medium Business Administration (SMBA) and the Korea Institute of Startups and Entrepreneurship Development (KISED) to bring Betapitch to Seoul. It also served as Accelerate Korea’s first demo day. The event’s top…
  • India’s Elanic is encouraging a used clothes marketplace with its latest funding

    Parvathi Nambiar
    3 Jul 2015 | 11:04 am
    Elanic, a Bangalore-based marketplace for used clothes, has announced a new round of seed funding today. The round was led by Rebright Partners, a Singapore-based Japanese VC, TracxnLabs, and angel investor Aneesh Reddy, founder at Capillary Technologies. The funding amount remains undisclosed. Elanic, founded by Palkush Rai Chawla, Aditi Rohan, and Abhilash Narhari, is a C2C marketplace that helps the user sell or buy pre-owned clothes, bags, shoes and accessories. The startup claims to simplify and standardize transactions in India’s less-than-developed used fashion marketplace.
  • Meet the robotics scientist who’s trying something very different for his first crowdfunded gadget

    Steven Millward
    3 Jul 2015 | 5:15 am
    With about 15 years of experience in developing robots and holding more than 20 patents, Dr. Wu Li-Wei is sitting in front of me with his newest creation. It’s sleek in white and clear plastics; and it’s smart. But it’s no robot. It’s a water fountain for cats. Called Pura, it connects with a companion app to ensure your cats are drinking plenty. It’s now up for crowdfunding on Indiegogo. The problem, says Wu, is that cats don’t really feel thirsty in the same way we dο. Ιn evolutionary terms, house cats are still like their ancestral desert cats which…
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    Room 214

  • Picture This- A New Perspective on Hotel Ads

    Tatiana
    1 Jul 2015 | 2:00 am
    Everyone loves the fresh-pressed white sheets of hotel ads. They make us crave a luxury vacation, and hotels punctuate on that in many of their advertising campaigns. Loews Hotels and Resorts recently teamed up with Catch agency in New York to challenge the crisp and simple design of many hotel ads and take a new angle on hotel vacations. To do this, Loews used the Instagram posts of travellers staying in actual Loews resorts, and turned their experiences into print ads; accompanied with the hashtag #TravelForReal. These unmanicured photographs perfectly reflect the experience of staying in a…
  • Was There an Emoticon in President Lincoln’s Speech?

    James Clark
    26 Jun 2015 | 12:34 pm
    The emoji explosion has been occurring for quite a while now and continues to grow. But there’s some evidence that their predecessor, the emoticon, could have occurred long before the computer. We’ve all seen the old typewriter examples, ( . ) ( . ) – LOOK, I see you! But what about an appearance of one of them in a speech by former President Abraham Lincoln? In a transcription released from one of Lincoln’s inspirational speeches from way back in 1862, it seems to contain the old winky, smiley face, with a semi-colon and right parenthesis ; ) at a point in his…
  • Social Media Roundup: Instagram Adopting Facebook Targeting

    Gregory Nostrant
    24 Jun 2015 | 2:50 pm
    We all remember when Facebook bought Instagram for $1 billion. Three years since the purchase, Facebook is finally making some headway towards validating this hefty investment. Instagram reported in December how it surpassed 300 million monthly active users and 100 million new users in under nine months. (For reference, Twitter took more than two years to reach 300 million users from 200 million). With Facebook and Instagram reaching these numbers within six months, it is safe to say that Instagram is on track to break 400 million users not too long from now. Now that Facebook is in control…
  • Interactive Video: 7 FAQs

    Laura Oxler
    23 Jun 2015 | 10:15 am
    Interactive video isn’t just an industry buzzword anymore. You’re starting to see well-known brands like Honda, Maybelline and Madewell using it more and more. You continue hearing about the benefits, but might have more questions. Below are 7 common questions we are hearing about interactive video: 1. How is interactive video different than traditional (or linear video)? An interactive video differs from traditional video because of choice points it offers. One way to think about the experience with interactive video is like you’re navigating a website. While a traditional video gives…
  • Emoji Explosion: Global Use Statistics Reveal Some Surprising Symbols

    James Clark
    17 Jun 2015 | 8:20 am
    The explosive use of emojis, those cute little emoticons that are becoming even more prevalent on our handheld devices, are also being shown as being strangely specific to certain countries. According to the Huffington Post, a recent study using over a billion pieces of data has arrived at the conclusion that the world is still in love with the smiley face. Their statistics show that globally: Almost half (44.8%) of people post with a smiley face Many less (14.3%) use a frowny face Hearts are rising in popularity (12.5%) And hand gestures like the good ole thumbs up comes in at 5.3% Huff…
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    Buzzom

  • #DigitalIndia-The future is an E-India

    admin
    2 Jul 2015 | 3:29 am
    When the entire world is going digital, how can a powerful nation like India stay behind. With ideas of seeing an India which is technologically adequate and savvy, Narendra Modi starts the Digital India Week. It receives a grand opening as the top CEOs from across the country came together to facilitate the project with their support, both morally and financially. Raising funds amounting to 4.5 trillion, Modi’s dream of a digitally empowered India, seems to be a success story. The aim is to make most government processes digital and increase transparency in the system. The areas of…
  • Why Digital Media Agencies need Social Media Monitoring

    admin
    22 Jun 2015 | 5:19 am
    Be it directly or indirectly, every company as an intricate connection with social media. In case of digital media agencies it is an indirect process, considering the company that hires them is solely dependent on them for their online activities. This can be a dangerous task, especially if the agency themselves don’t have their goals sorted. Social Media Monitoring can be of great help in such cases. It not just helps understanding the market better but also allows the agencies to reach out to influencers, listen to conversations around the topics of interest, keep and eye on…
  • Anshu Jain and Jürgen Fitsche Resignation. The Mystery Unfolds.

    admin
    8 Jun 2015 | 4:05 am
    After a serious of mistakes and inappropriate decisions, Deutsche bank has finally levied multiple penalties on the duo CEO Anshu Jain and Jürgen Fitsche. This has eventually led to a sequential resignation by the two, with Mr. Jain resigning by the end of June and Fitsche resigning after the annual shareholder meeting, next May. As much as this came as a shocking story in the history of banking and business, it caused an equal impact on social media as well. Twitter, news and other channels were flooded with messages about the sudden resignation by the duo. Here’s a look at how the…
  • 5 Common Evil Habits That Every Successful Businessman Has

    admin
    5 Jun 2015 | 6:36 am
    1. Insult Is Their Food Most people say one should be oblivious about the comments passed by others and keep moving ahead to achieve success. I say it is a completely wrong notion. In fact this is most common among great people; they do take insults and criticism very deeply, but do not allow it to affect them negatively. Instead, these leaders have the ability to convert criticism into boosting agents, which allow them to challenge themselves and make things better. Demotivation is a not a word you would find in their dictionary! Source: matemwevillas.com 2. Pride Too much pride can lead to…
  • Google’s Top 10 Criminals List Includes PM Narendra Modi!

    admin
    3 Jun 2015 | 10:55 pm
    A huge uproar on Twitter happened just yesterday and has spilled its effects to today as well. Call it an algorithm gone wrong for the internet giant, or call it a mere coincidence, but the citizens of India were surely angered to see their Prime Minister’s name with the names of some of the most dangerous criminals in the world. It initially started off as a note for Google to ‘let them know’ about this mistake and later almost became an attack on the largest search engine. In the past a similar incident had occurred when Michelle Obama’s name had been listed in a…
 
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    Position²

  • Best of the Week | Optimizing Knowledge Graph for B2B Brands, and much more…

    Team Position²
    3 Jul 2015 | 6:00 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Optimizing Knowledge Graph for B2B Brands For users, Google’s Knowledge Graph showcases structured and detailed information about a topic based on their search. Read this blog to understand how to highlight relevant information about your brand in ways best understood by Google crawlers and algorithms. How to Ensure Your Content Meets the Standards of Google’s New “Phantom Update” 3 Content Strategy Practices That Will Make You a Better Content Marketer How…
  • Twitter’s Audience Insights

    Team Position²
    3 Jul 2015 | 5:42 am
      Audience Insights, a valuable and powerful tool from Twitter delivers a lot of useful information about your audience and how best to connect with them. How to Access Twitter’s Audience Insights To access Audience Insights, click on the profile picture displayed in the top right corner, which opens a drop-down menu. Click on “Analytics”. Once in the Analytics section, click on the “Followers” tab.. The Insights Twitter slices and dices your audience into different categories, showing what percentage of audience fits into which category. To do this, Twitter uses information it…
  • Optimizing Knowledge Graph for B2B Brands

    Ajay Ananth
    30 Jun 2015 | 11:58 pm
      Google’s Knowledge Graph showcases for a user structured and detailed information about a topic based on their search. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves. Marketers who understand the sources from which Knowledge Graph information is retrieved can highlight relevant information about their brand in ways best understood by Google crawlers and algorithms. Components of a Brand’s Knowledge Graph: Logo: derived from the logo markup using JSON-LD Company…
  • Fool-proofing Fat Fingers

    Team Position²
    30 Jun 2015 | 5:38 am
      Making accidental ad clicks on your mobile phone just got harder. Google has announced several new changes to reduce accidental clicks on mobile display ads, addressing fat finger ad clicks on mobile where a swipe for scrolling gets treated like a ‘tap’ to open the advertisement. Having identified the border area (see above, left) as particularly prone to accidental clicks during scrolling, Google now makes certain that taps close to the edge of an image ad won’t register as clicks. For in-app install ads and interstitial ads (see above, right) users won’t be able to click on…
  • Best of the Week | Crafting An Effective Call To Action, and much more…

    Team Position²
    26 Jun 2015 | 5:32 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Crafting An Effective Call To Action Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. Read this blog for a few best practices to help you improve on your CTA efforts. How to Develop Content for Foolproof Content Marketing 5 Mobile Marketing Trends to Watch in 2015 The Changing Landscape of B-to-B Engagement 5 Reasons Why Display Advertising Will Never Die Supercharge Your…
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    Jennings Social Media Marketing

  • Software Development Company Breaks Impression Score Record with Social Media Marketing

    Francie Ronan
    28 Jun 2015 | 9:15 pm
    Each week, we submit reports and success recaps to our clients including lead generation, website traffic, search positioning and social media engagement as part of our agency work, and sometimes these achievements are worth bragging about online.  This week, we want to showcase a quick example of how a B2B client with a targeted geographic area of two cities was successful utilizing an influencer strategy we created. Photo credit: Jason A. Howie / Foter / CC BY   Influencer Success In the past 30 days, our client reached 262K impressions with a Twitter following of approximately 800.
  • Ten Simple Ways to Build & Leverage SEO for Your Startup

    Francie Ronan
    21 Jun 2015 | 10:21 am
    SEO has been a mystery to many startups and businesses. Now, the importance of good SEO is recognized and when utilized the correct way, can boost your startup on search engines to drive business. Valerie Jennings, CEO of JSMM, provides insight and additional thoughts about an article written by Forbes regarding building strong SEO for startups. Photo credit: Jonathan Rolande / Foter / CC BY   It is evident a lot goes into pushing your content onto the first page of search engines, but that is just a starting point. According to Jennings, “Don’t just blog to blog. But get a long…
  • Valerie Jennings, CEO of JSMM and VBM, Talks Social Media to Startup Companies at BetaBlox

    Francie Ronan
    15 Jun 2015 | 9:41 am
    Thank you to Wes Bergmann for inviting our CEO Valerie Jennings to speak at BetaBlox June 11, 2015. Jennings spoke to a diversified group of startup companies about digital marketing, SEO, PR, influencer outreach and more.  The audience ranged from companies such as MMA and wrestling cages to wine and chocolates. Jennings felt right at home with her fellow entrepreneurs since she started her business 12 years ago at the age of 24 in the KC metro area. Valerie spent time addressing the key differences between B2B and B2C marketing. She outlined what a consumer is looking for when they are…
  • Travel Industry Is Still Under-Utilizing Social Media According To New Report

    Francie Ronan
    8 Jun 2015 | 7:09 am
    Travel companies have yet to completely utilize social media platforms and the features they have to offer. A report that was done by Facebook and Deloitte titled, the Digital Channels in Travel, came to the conclusion that it is crucial for travel companies to integrate themselves into digital channels for the success of their overall business. Fully integrating into the social media world must be done so that they can fully engage and better connect with their consumers. Photo credit: Dawn Ashley / Foter / CC BY-ND The report’s findings came from a Deloitte Global’s review of a global…
  • Valerie Jennings, Board Member of Twenty30CEO, Recaps Grow Faster KC: Networking as a Platform Event

    Francie Ronan
    1 Jun 2015 | 9:50 am
    Valerie Jennings, CEO of JSMM & VBM and board member of Twenty30CEO, attended Grow Faster KC: Networking as a Platform along with board members and guests from Athena League and Gen KC on May 21, 2015. The three organizations brought influential speakers from both coasts and Kansas City to participate on a panel about the power of networking. These powerful women shed light on their paths to success and just how vital it is to network and create individual journeys. The speakers were Denise Kruse, Jennifer Shaw, Lesa Mitchell and Nnena Ukuku.  Eze Redwood, co-founder of Twenty30CEO,…
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    Jason Yormark

  • My Apple Watch Review: 5 Reasons It Works

    Jason Yormark
    1 Jul 2015 | 9:00 am
    It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look. Would it be too bulky? Uncomfortable? And would it really be worth spending that much on a watch? After a few months of letting the reviews filter in, and actually being able to try them out in a store, I…
  • Being The Underdog Is More Fun

    Jason Yormark
    17 Jun 2015 | 6:50 am
    The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am a hugely competitive person. Not in an unhealthy way by any means, but certainly more so than normal. In all my stops along my career,…
  • Living Life Against The Grain

    Jason Yormark
    10 Jun 2015 | 10:30 am
    I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general. One of the biggest satisfactions I have right now is when I drive to work. For the first 18 years or so of my professional life, I easily averaged at least a 45-60 minute commute to and…
  • 8 Life Lessons I Learned After 40

    Jason Yormark
    20 May 2015 | 10:55 am
    For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. As I got older, and my career shifted into more of a managerial/operational mode, I didn’t feel as motivated to write about those things anymore and started to want to write more about whatever inspired me. It was the only way I could find the motivation to continue writing. As I close in on the first year of my 40s, I’ve thought a lot about what I’ve learned in my life. For whatever reason, when you turn 40, you all of sudden become “wise” and…
  • 5 Incredible Small Business Marketing Resources You Haven’t Heard Of

    Jason Yormark
    5 May 2015 | 8:40 am
    Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops!  Below are 5 of my favorite tools these days, many of which I use on a daily basis. Canva – I’ve…
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | Internet Content Marketing | Real Estate Without Conflicts of Interests for Large Brokers

    Israeli Rothman
    1 Jul 2015 | 7:42 am
    How do you represent several agents in a large brokerage without conflicts of interests? I had to answer this question for a large client in the Tri-cities Area in Washington. After a brief 5 minute presentation in a sales meeting, we subsequently signed 20 agents to do content marketing and SEO on a year long program, sold a couple of websites.. A Good problem to have, right? But because of the nature of what we do, we are exclusive to our clients; like a hired gun, we do not want to shoot at ourselves. When you add in the corporate politics involved between 61 agents in one office competing…
  • 2015 | Internet Content Marketing | Real Estate Without Conflicts of Interests for Large Brokers

    Israeli Rothman
    1 Jul 2015 | 12:40 am
    How do you represent several agents in a large brokerage without conflicts of interests? I had to answer this question for a large client in the Tri-cities Area in Washington.   After a brief 5 minute presentation in a sales meeting, we subsequently signed 20 agents to do content marketing and SEO on a year long program, sold a couple of websites.. A Good problem to have, right?  But because of the nature of what we do, we are exclusive to our clients; like a hired gun, we do not want to shoot at ourselves.  When you add in the corporate politics involved between 61 agents in one office…
  • 2015 | Linkedin Wakes Up in Media | The New Social Revolution

    Israeli Rothman
    5 Jun 2015 | 8:53 am
    It appears that Linkedin has discovered, finally, that they are not gatekeepers anymore, they are a social network, a new media for B2B. The question remains whether or not they will fully embrace the new model (Google, Youtube), or continue to try to function as gatekeeper (dating sites, Yahoo, Microsoft, and thousands of others beginning with The Internet Link Exchange which have been bought up and destroyed.) Some things never change. Even the Newspapers that have faded gently away, were almost free, they cost so little compared to their overhead. The model that works, and continues to…
  • 2015 – Buyers Agent – San Francisco Maid Service – Evangelist – Real Estate Broker – Orange County – Tri-cities – same-same

    Israeli Rothman
    22 May 2015 | 8:58 am
    What if I told you the the winning strategy for promoting any of these online is the same: simply being yourself well, would you believe me?   What if I proved it right here, right now, and documented the reach to millions within hours, would you believe me then? That is exactly what I am going to do: whether your client is a large Coldwell Banker Broker with 61 agents in Kennewick, a Christian Author Exposing the REAL meaning behind Scripture, a Cleaning and Maid Service in San Francisco, an Exclusive Buyers Agent for ‘The Strand’ in Orange County California exposing the…
  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:09 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! Example 2015 Organic and Nutritional Health Alternatives Network Network News 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these…
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    SocialTimes Feed

  • 10 Characteristics of Killer Twitter CTAs You Can Use Today

    Lauren Dugan
    4 Jul 2015 | 7:00 am
    A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline. When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies, and (to a lesser extent) favorites. We’ve compiled 10 types of CTAs that are especially effective on Twitter, whether you are trying to generate awareness, launch a new product, or move customers down the sales funnel. 1. Make it urgent. If your CTA has a time…
  • Mobile Game Roundup: The Executive, Divide by Sheep and More

    Brandy Shaul
    3 Jul 2015 | 4:30 pm
    As we head into another weekend, there are plenty of new titles available for mobile gamers to try, including Hidden Heroes, a strategy role-playing from 505 Games Mobile. The game allows players to scan QR codes and barcodes on real-world products in order to discover new lands to explore and conquer within the game. Elsewhere, Super Evil Megacorp’s MOBA (multiplayer online battle arena), Vainglory, has been fully, commercially launched on iOS and Android, complete with a new hero and other in-game features. Finally, SEGA and Picomy released Heroki, an action-adventure game developed…
  • AlphaDraft Launches Fantasy eSports App on iOS

    Brandy Shaul
    3 Jul 2015 | 4:00 pm
    Fantasy sports platform AlphaDraft released its fantasy eSports app on iOS devices, giving eSports fans the ability to watch live events and track team stats on the go. So far, the AlphaDraft app offers content for five popular eSports games: League of Legends, SMITE, Dota 2, Counter-Strike: Global Offensive and Hearthstone: Heroes of Warcraft. Upon launching the app, users connect to their AlphaDraft account (or create a new one) and select their favorite game to view any active contests for that title. While some contests are free, many require real-world cash to enter, with some costing…
  • Social Media Jobs: Franklin Institute, Green Flash Brewing

    Nadine Cheung
    3 Jul 2015 | 2:30 pm
    This week, The Franklin Institute is hiring a social media manager, while Green Flash Brewing Company needs a social media coordinator. The Cystic Fibrosis Foundation is seeking a social media director, and The New York Times is looking for a creative media strategist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager The Franklin Institute (Philadelphia, PA) Social Media Coordinator Green Flash Brewing Company (San Diego, CA) Social Media Director Cystic Fibrosis Foundation (Bethesda, MD) Creative Media Strategist The New York…
  • How Commerce-Based Content Drives Clicks and Revenue

    Kimberlee Morrison
    3 Jul 2015 | 1:30 pm
    Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on \"Comtent\"–commerce based content–shows its impact on clicks and revenue. Most companies engaged in content marketing are probably already using Comtent marketing. Comtent includes everything from buying guides, customer product reviews and top 10 lists. All of these things help to guide consumers towards other brand content, products and…
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    Pamorama | Social Media Marketing Blog

  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
 
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    Social Media B2B

  • 25 B2B Social Media Statistics About Platform Usage

    Jeffrey L. Cohen
    18 Jun 2015 | 4:00 am
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also…
  • Understanding the Millennial B2B Buyer Will Change How You Sell

    Jeffrey L. Cohen
    10 Jun 2015 | 4:00 am
    The B2B workforce is changing with the arrival and promotion of millennials, but how does that affect how your company approaches sales. In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide, a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. As more millennials continue to join B2B companies, what is their role in the buying process? How are the roles of researcher, recommender and buyer changing as a result of…
  • 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

    Jeffrey L. Cohen
    28 May 2015 | 4:00 am
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner, 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. With this in mind, rather than wait until a busier time later in the year, here are 10 ideas that you can use to refresh your…
  • Do B2B Customers Want to Tweet a Purchase?

    Jeffrey L. Cohen
    15 May 2015 | 7:34 am
    Recently Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza. Emoji are those little symbols that teens and millennials text, tweet and load up in their Instagram comments. Lots of people missed the real point about this announcement. It is not about Emoji. It is about serving existing customers. Not only do you need to be an existing customer for the Emoji tweet to work, but you need to have a standard order saved with your account. This means that this is more than a system designed to meet their customers online. It was designed to serve only their…
  • 5 Tips to Increase Engagement on B2B Social Media Sites

    Sameer Bhatia
    12 May 2015 | 4:00 am
    Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Below are five considerations that can help everyone from the beginner to the seasoned veteran. 1. Post at the right time Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. In most cases you might find that B2B buyers will show up on weekdays from ten in the morning to four in the afternoon, thus making this an optimal time for…
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    {grow}

  • 6 Critical steps to help fight for your online privacy

    Kerry
    2 Jul 2015 | 4:00 am
    By Kerry Gorgone, {grow} Contributing Columnist Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. For instance, when the settings for Periscope (an app for live-streaming video) defaulted to broadcasting a user’s location, people legitimately freaked out. When Michael Stelzner of Social Media Examiner discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Used Klout before? Well you should know that…
  • How I am Embracing Change and Living Purposefully

    Eric Wittlake
    1 Jul 2015 | 4:00 am
    By Eric Wittlake, {grow} Contributing Columnist We can all recite the now cliche quote that marketing will change more in the next 5 years than it did in the last 50. We’ve all said at some point that change is the only constant. But do we really love it? Change can be downright terrifying, yet for many of us it isn’t because we are terrified of something new. No, it is because our lives and our budgets are full, and every change, every new thing, takes something away from what we have today. If we could just keep adding, it would be so much easier. Overwhelming changes Our family…
  • Why Americans are secretly furious with marketers

    Mark
    30 Jun 2015 | 4:00 am
    If you read through one piece of research this year it might just be a new report from the University of Pennsylvania on marketers, consumers, and privacy. The research is important not just for its surprising revelations about privacy but also for its unapologetic scolding of the way marketers have been mis-leading their customers. The new Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans willingly provide personal information as a tradeoff for benefits they receive. To the contrary, the survey reveals most Americans…
  • Facebook content strategy is a time bomb for inbound marketing

    Mark
    29 Jun 2015 | 4:00 am
      Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Today I am going to point out a THREAT to inbound marketing to make you think about what we have considered traditional dynamics of inbound marketing in a new way. I am not saying anything is dead. Really. Let’s take a look at some of the current marketing trends and how they might make inbound marketing…
  • Crowdfunding 101: Testing the Waters with TeeSpring

    Kiki Schirr
    25 Jun 2015 | 4:00 am
    By Kiki Schirr, {grow} Contributing Columnist It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” “Hour of Code made 2 and a half million dollars with Indiegogo.” “Did you know UNYQ raised more than 2 million through crowdfunding?” Chances are, you’ve heard stories like these. It seems like everyone is trying Kickstarter or Indiegogo. It seems like such an easy way to get seed funds for a new business, or to get word out about a new product. However, in reality,…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching up with Amanda Jas

    Julie Douglas
    2 Jul 2015 | 11:09 am
    Amanda Jasnowski, also known as @Hokaytokay on Instagram, prides herself on her ability to find beauty in the small details of life. The 22-year-old photographer based in Brooklyn, New York uses her eye-for-design, eclectic style and color blocking to capture moments all around the world and share them with her thousands of Instagram followers. Amanda’s innovative photos have earned her a guest editing gig for The Saatchi Gallery Magazine/ Art & Musicand have led to her work being featured on Refinery 29 and in exhibitions in New York, Los Angeles and London. Her fun, artistic photos…
  • Tales from the Main Stage: Selective Demolition at the 2015 Cannes Lions

    360i
    1 Jul 2015 | 2:26 pm
    This past week, 360i took the Cannes Lions main stage with client Nestlé in a session hosted by Nestlé’s Head of Marketing and Consumer Communication Tom Buday and our Chief Strategy Officer Lee Maicon, titled “Tales from the Edge: How to Blow S#!T Up.” Highlighting Nestlé’s portfolio of great work including 360i’s recently-debuted #WeighThis campaign for Lean Cuisine, the session suggested ways in which the industry could explore the edges of every group, organization or market to find the places where ideas are emerging and risks are being taken. The session takeaway: You…
  • Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

    360i
    29 Jun 2015 | 2:56 pm
    Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women “weighing” their personal accomplishments like motherhood, making dean’s list, and traveling the world – not their bodies. As part of the brand’s strategic shift, Lean Cuisine is introducing new…
  • 360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

    360i
    29 Jun 2015 | 7:49 am
    360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual festival and awards show. While on the ground last week, he kept a Cannes Lions blog for Campaign US describing his experiences and takeaways. In his recounts, Fitz talks the Internet of Things (IOT), technology and its undeniable importance…
  • Mobile Search: What Marketers Need to Consider Beyond Website Content

    Scott Walldren
    26 Jun 2015 | 11:19 am
    Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google announced an update about its App Indexing API, which helps the search engine crawl and display in-app content in search results pages on mobile devices, similarly to how Google crawls and indexes the web for desktop searches. Google’s App Indexing API presents marketers with new…
 
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    SocialTechWeb

  • Get rid of MacKeeper

    Pierre
    29 Jun 2015 | 5:30 am
    MacKeeper is clearly identified as Malware. There is no good to be had. https://discussions.apple.com/docs/DOC-3036 As a Mac technician I have had enough of this abomination on our untarnished Mac operating system. Enough of ridding client after client of this menace. Don’t download or install MacKeeper! If you find its nasty existence on any Mac. (Look for the racing driver in helmet icon in the top right of the screen to identify it.) Follow the excellent instruction of http://applehelpwriter.com/2011/09/21/how-to-uninstall-mackeeper-malware/ My article is not to rehash what they so…
  • iPhone multilingualism

    Pierre
    4 Dec 2013 | 5:05 am
    If you have an iPhone and type in a language other than the main language setup on the phone, you can ad keyboards to type in that language. This will make auto type work correctly in that language as you type. DO THIS: – On your iPhone got to General settings. – In General Settings click Keyboard – In the Keyboard options list you will find an option to ad a keyboard. – Ad the keyboard/s of the additional language/s you type in. When you type on the iPhone keyboard note the little globe icon on the bottom left. – Click and hold the little globe icon to select…
  • How to backup and file your Cloud based mail:

    Pierre
    28 Aug 2013 | 4:11 am
    WHY? It’s common practice to have IMAP, iCloud, GoogleMAIL etc email addresses. Many people store and file all their mail in one or many of these Cloud based mail systems. If/When these accounts are hacked the criminal will not only attempt his extortion tricks on your address book contacts, they might delete all your mail. Did you get that? If your account is hacked you could loose all your email if the only copy is Cloud based. FIX: (Only Apple Mail covered although the same technique can be used by most email applications) Assuming you have Apple Mail setup with your Cloud based…
  • Why are mobile device charging cables so short?

    Pierre
    16 Jul 2013 | 4:32 am
    Mobile devices are not meant to be used for voice calls while the device is charging. TRUE: The horror pics circulating the Internet of phones exploding is a hoax. This does not mean these devices are safe to hold to your head while they are being charged. All the tests and working procedures are done when the phone has sufficient charge and is not plugged into the power outlet. Using the device in this manner is therefor not what the manufacturer had in mind.  
  • DSTV on your iPad

    Pierre
    3 May 2013 | 4:55 am
    Sky TV in the UK has had this feature forever but it is great news that DSTV in South Africa has also made this amazing feature available. You can now play DSTV OnDemand programs on your iPad. It’s easy to setup and actually works perfectly well on a 4mb/sec MWEB ADSL line. All you need to do is register on the DSTV website. http://ondemand.dstv.com/ After the registration you will be sent an email. Following the basic instructions on the email DSTV send you, you will link your DSTV smart card number to this account. I would safely assume that this is how the application will determine…
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    The Next Web » Social Media

  • Who’s winning the social war at Wimbledon?

    Manita Dosanjh
    3 Jul 2015 | 5:22 am
    The battle for social media engagement during the Wimbledon tournament is being dominated by four tennis heavyweights: Novak Djokovic, Roger Federer, Andy Murray and Serena Williams. While Maria Sharapova and Petra Kvitova are still big names in the tennis game, their social strategy is failing them. A major sports tournament is a big deal for any athlete, not just for the chance to win a title, but for the opportunity to build a brand.While some of the Wimbledon competitors are nailing this, Kvitova and Sharapova are proof that scoring social engagement is about more than just being a big…
  • #Sunburnart would be Instagram’s dumbest trend if media scare stories weren’t totally wrong

    Mic Wright
    3 Jul 2015 | 2:33 am
    There’s a marginally popular hashtag on Instagram called #sunburnart. People add it to photos where they’ve caught the sun and been left with an interesting pattern of burnt and unburnt skin. But Time, Business Insider, People and a number of TV stations, including ABC News, have picked up on the ‘trend’, implying that a substantial number of users are deliberately burning themselves to create art. Time even admitted that “a few photos – but perhaps not enough to qualify as a trend – tagged #sunburnart have popped upon social media,” yet still decided to contact…
  • 10 tactics to grow followers and engagement on Instagram

    Courtney Seiter
    30 Jun 2015 | 2:33 pm
    It’s an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million users and sky-high user engagement levels. And for marketers, it’s an especially interesting time. The company just announced that it will open its feed to all advertisers and begin testing a “Shop now” button that allows users to click on a link to buy a product advertised. With such brand-friendly features on the way, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business. I know…
  • 10 Twitter chats you need to be participating in

    Shannon Byrne
    28 Jun 2015 | 2:27 am
    Twitter chats are all the rage among online community builders today, and rightfully so. If you’re not already familiar, a Twitter chat is a recurring online discussion on Twitter around a particular topic, usually held weekly. Some chats are branded around a specific company or organization, such as #bufferchat. Others are named after the topic they cover — i.e. #contentchat or #CMGRHangout. If you have the time and resources, hosting your own chat is an effective way to increase brand awareness and grow and engage your community. Just ensure you’re prepared for what goes into…
  • 33 powerful tools to get the most out of your users

    Kristyna Zapletalova
    26 Jun 2015 | 10:44 am
    On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of experimental online marketing techniques adopted by startups and small businesses so as to extend their user base fast and cheap. Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional (e.g. print, TV, radio) and digital (e.g. search engine advertising, web banners, mobile advertising) marketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box in order to…
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    NotEasyToForget

  • Happy 4th of July

    James Ball
    4 Jul 2015 | 6:21 am
    Wishing you all a safe and happy 4th of July! “I am well aware of the toil and blood and treasure it will cost us to maintain this declaration, and support and defend these states. Yet through all the gloom I see the rays of ravishing light and glory. I can see that the end is worth all the means. This is our day of deliverance.” ~ Thomas Jefferson
  • I’ll Be On A Panel At Atlanta Tech Village Today, 6/23/14

    James Ball
    23 Jun 2014 | 3:21 am
    My friend Jacqui Chew from iFUSION  asked me to sit on a panel a while back, and I happily accepted. Jacqui is a phenomenal mind and a respected fixture in the Atlanta startup culture…and I’m always happy to help out a friend. The panel will be myself, Stacy Williams, CEO of Prominent Placement, and Matt Konigsmark, Vice President of marketing at KontrolFreek. Jacqui will be acting as moderator and we’ll be talking about traffic-building programs and tools for Software as a Service ( SaaS ) companies. I expect that we will dig pretty deep into the topic during our…
  • An Informative Digital Marketing Road-Map Infographic

    James Ball
    13 May 2014 | 10:19 am
    Digital marketing wasn’t always so complicated. Simply having a website used to be considered enough…and if you ever hired someone to optimize (SEO) your website AND you were actually involved with social media at all, well then you were WAY ahead of the curve! Not so much these days, as I’m sure you are aware. “Digital Marketing” is now a much more comprehensive and all-encompassing discipline and it requires that a very intentional strategy be implemented. Your strategy will also need to be well thought out and nimble enough so that you can modify specific…
  • Kevin Ekmark of TrustWorkz…Driving Me To Drink.

    James Ball
    28 Apr 2014 | 3:42 am
    I do NOT like single malt scotch…and you know this Kevin. I will raise a toast of the vile stuff to congratulate you on becoming CEO at TrustWorkz® though! I am very proud of you old friend, and there is simply not a better man alive for the job. I have wondered since my resignation what would become of my beloved TrustWorkz® and who would take the helm. You have certainly earned it and I have every confidence that you will take the company to exciting new heights. It has been a superb pleasure to work alongside you for the past 3+ years and I can only hope that whatever mentorship…
  • Brand New! The Most Watched Social Media Video Series Ever, Here’s Version #5

    James Ball
    22 Apr 2014 | 2:50 am
    Erik Qualman has just released the newest version of his incredible (and incredibly popular) Socialnomics video. You can check out past versions on Erik Qualman’s YouTube channel. The first video, Social Media Revolution has been viewed 3,042,211 times as of this writing. The 2nd version, Social Media Revolution 2 (Refresh) has been viewed 1,873,925 times. There’s a reason that Erik’s work is so popular. He has worked tirelessly to provide a captivating view into the current state of social media and digital marketing for the past several years. If you find the video…
 
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    CompuKol Connection » Blog

  • How Content Makes Social Selling Successful

    Michael Cohn
    2 Jul 2015 | 2:00 am
    Social selling is important nowadays for your business and effective, compelling content is at the heart of successful social selling. With so much interaction for your business online, it is extremely important that your content does exactly what you need it to do in order to make your business a raging success. The power of social media platforms Chances are that you have chosen the social media platforms that work most effectively for your business and you use them on a regular basis to interact with your online business connections. You may or may not be extremely comfortable with…
  • The Anatomy of a Successful Call-to-Action

    Michael Cohn
    29 Jun 2015 | 2:00 am
    You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Writing an effective CTA that really works for your business Well, it has been established that your CTA is important and why it is important has also been proven over and over again. Now, it is time to dissect the CTA and if you follow this particular formula, you will succeed in bringing people to you every…
  • Expedient Content Marketing on a Shoestring Budget

    Michael Cohn
    25 Jun 2015 | 2:00 am
    If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry. The importance of producing effective content marketing materials Conceptually, content marketing can take you and your business very far if you do it in the best way possible for your particular business. If you do it right, what you are hoping for is that your content will…
  • How to Effectively Use Your Social Media Time

    Michael Cohn
    22 Jun 2015 | 2:00 am
    Interacting on social media channels may seem daunting but if you manage your time effectively and in an organized way, it may be much less oppressive and cumbersome than it needs to be. It all depends on the approach that you decide to take. Getting the most out of your time on social media channels A common complaint from business people (and other people as well) is that interacting on social media channels is daunting and very time-consuming. Actually, neither of those have to be true necessarily. In fact, if you spend between 30 minutes to an hour a week interacting on social media, that…
  • Strengthening Your Online Influencer List

    Michael Cohn
    18 Jun 2015 | 2:00 am
    If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Where do you find influencers? The fact is that influencers are all around you. It is not as simple as reaching out…
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    Pushing Social

  • How to Turn Content Into Customers {Podcast}

    Stan
    1 Jul 2015 | 7:29 am
    Readers, social shares, authority, positioning is all good but your content needs to generate revenue. In this episode, Laura and I discuss how to turn your content into customers.
  • Answer These 25 Questions Before Publishing Your Next Post

    Stan
    25 Jun 2015 | 5:00 am
    Two million blog posts will be published today. How will your post stand out? It’s worth taking 10 minutes to insure that your post has the best chances of getting noticed. We’ve compiled a list of 25 questions you should answer before clicking the publish button. We also have a checklist that you can download for easy reference below. Download the “Before You Publish” Checklist bonus tool.   Know Your Reader #1: What is the goal of the post? Each post is a salesperson tasked with getting new readers to your blog. Establishing a goal for the post will guide and focus the…
  • How Quick and Easy Tactics Will Ruin Your Business Every Time

    Stan
    18 Jun 2015 | 11:33 am
    Welcome to the Quick and Easy Buffet! Here’s what we have for you. Best Practices Case Studies Definitive Guides Step-by-Step Wow, sign me up for all of the above.  But can you build a business with the popular strategies and tried-and-true tactics?  Is a successful marketing plan just a compilation of cookie-cutter plug and play strategies? I hope not. Why I Failed Big Time – Twice At heart, I am a Fast-Follower.  I watch the marketing space, find a new innovation, and quickly adapt it for use.    Now, I have a team of people who are really good at taking a tactic and turning…
  • How to Get Started with Social Media Advertising {Podcast}

    Stan
    17 Jun 2015 | 8:56 am
    Social Media advertising has become a must-have tactic for growth-focused businesses. According to AdWeek, 70% of marketing chiefs plan to invest more on social media advertising. But…
  • 5 Questions to Answer Before Hiring A Content Marketing Consultant

    Stan
    9 Jun 2015 | 6:15 am
    You’ve decided you need help with your content marketing strategy and implementation. You’ve done some due diligence and narrowed it down to a few consultants who can deliver results. Time to make a few phone calls right?
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    Latest solar news

  • Why Solar Energy Is a Good, Renewable Energy Source?

    Abigale Sherman
    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    Abigale Sherman
    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    Abigale Sherman
    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    Abigale Sherman
    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    Abigale Sherman
    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
 
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    Social-Media

  • TDA Group Content Happy Hour: Fueling more productivity

    Paul Gustafson
    26 Jun 2015 | 11:00 am
    This week’s news digest is full of insights to help you fuel both body and mind for peak productivity. Read on for an infographic that guides you to the right food choices for optimum performance. You’ll also get some tasty nuggets about content marketing metrics, the value of content anticipation, and the impact of Twitter’s new business pages. Plus, find out what’s driving the growth of autoplay video and weigh in on the style question of the day—one word or two? The Productivity Diet: What to Eat to Get More Done in a Day [Infographic] By Lindsay Kolowich at HubSpot To deliver…
  • TDA Group: Content Happy Hour: Producing the ripest content

    Paul Gustafson
    19 Jun 2015 | 12:49 pm
    There’s an abundance of digital content available today—but not all of it is worthy of picking. How can you produce the juiciest, most enticing content for your hungry audience? Check out this week’s news digest to learn how to cultivate organic leads with video, compose a tasty press release, generate the perfect blog post, grow sales through social media, and more. And discover how to develop a content-oriented green thumb without getting your hands dirty. Here’s Proof that Video is Good for SEO By Agu de Marco at Business 2 Community Even as search engine optimization continues to…
  • TDA Group: Three things that will sink your e-book

    Paul Gustafson
    16 Jun 2015 | 2:36 pm
    Savvy marketers know finely crafted e-books are highly effective tools for promoting products and services. Yet three common mistakes often ensure that e-books end up collecting digital dust. It’s a pity, because these design-rich, information-stuffed pieces pack an impressive descriptive punch while explaining the benefits and details of products and services. When done right, e-books can go viral and can be rapidly shared among a variety of networks. Well-constructed e-books educate and inform readers, and even entertain them. They combine text, color, typography, infographics,…
  • TDA Group Content Happy Hour: Making yourself more visible

    Paul Gustafson
    12 Jun 2015 | 11:14 am
    Are the audiences you need to influence seeing your content? This week’s illuminating news digest explores ways to extend your reach by attracting more attention. Learn how a Google search change will make apps even more essential to marketing success, and read why curation efforts pay off for audience acquisition. Plus, discover social features designed to make your content shine more brightly, and see why mobile content click rates continue to trend upward. Google Will Now Index App Content on iOS Devices By Matt Southern at Search Engine Journal B2B marketers may need to assess how their…
  • TDA Group Content Happy Hour: Making content soar

    Paul Gustafson
    5 Jun 2015 | 9:32 am
    Is your content living up to its potential and taking flight? This week’s news digest looks at a few ways to make it more compelling and accessible. You’ll learn how the new Facebook article delivery app is helping marketers speed mobile content delivery, and then get ideas for cost-effective content curation. Read a primer on how to enlist salespeople to expand your case study pipeline, and take a peek from a safe distance at an ongoing pronoun battle. Facebook’s Instant Articles Do Speed Up Mobile Content By Jack Marshall at The Wall Street Journal Many marketers struggle to deliver…
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    NotEasyToForget

  • Happy 4th of July

    James Ball
    4 Jul 2015 | 6:21 am
    Wishing you all a safe and happy 4th of July! “I am well aware of the toil and blood and treasure it will cost us to maintain this declaration, and support and defend these states. Yet through all the gloom I see the rays of ravishing light and glory. I can see that the end is worth all the means. This is our day of deliverance.” ~ Thomas Jefferson
  • I’ll Be On A Panel At Atlanta Tech Village Today, 6/23/14

    James Ball
    23 Jun 2014 | 3:21 am
    My friend Jacqui Chew from iFUSION  asked me to sit on a panel a while back, and I happily accepted. Jacqui is a phenomenal mind and a respected fixture in the Atlanta startup culture…and I’m always happy to help out a friend. The panel will be myself, Stacy Williams, CEO of Prominent Placement, and Matt Konigsmark, Vice President of marketing at KontrolFreek. Jacqui will be acting as moderator and we’ll be talking about traffic-building programs and tools for Software as a Service ( SaaS ) companies. I expect that we will dig pretty deep into the topic during our…
  • An Informative Digital Marketing Road-Map Infographic

    James Ball
    13 May 2014 | 10:19 am
    Digital marketing wasn’t always so complicated. Simply having a website used to be considered enough…and if you ever hired someone to optimize (SEO) your website AND you were actually involved with social media at all, well then you were WAY ahead of the curve! Not so much these days, as I’m sure you are aware. “Digital Marketing” is now a much more comprehensive and all-encompassing discipline and it requires that a very intentional strategy be implemented. Your strategy will also need to be well thought out and nimble enough so that you can modify specific…
  • Kevin Ekmark of TrustWorkz…Driving Me To Drink.

    James Ball
    28 Apr 2014 | 3:42 am
    I do NOT like single malt scotch…and you know this Kevin. I will raise a toast of the vile stuff to congratulate you on becoming CEO at TrustWorkz® though! I am very proud of you old friend, and there is simply not a better man alive for the job. I have wondered since my resignation what would become of my beloved TrustWorkz® and who would take the helm. You have certainly earned it and I have every confidence that you will take the company to exciting new heights. It has been a superb pleasure to work alongside you for the past 3+ years and I can only hope that whatever mentorship…
  • Brand New! The Most Watched Social Media Video Series Ever, Here’s Version #5

    James Ball
    22 Apr 2014 | 2:50 am
    Erik Qualman has just released the newest version of his incredible (and incredibly popular) Socialnomics video. You can check out past versions on Erik Qualman’s YouTube channel. The first video, Social Media Revolution has been viewed 3,042,211 times as of this writing. The 2nd version, Social Media Revolution 2 (Refresh) has been viewed 1,873,925 times. There’s a reason that Erik’s work is so popular. He has worked tirelessly to provide a captivating view into the current state of social media and digital marketing for the past several years. If you find the video…
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    David Meerman Scott - Web Ink Now

  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    David Meerman Scott
    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
  • Team Building Lessons from the Grateful Dead

    David Meerman Scott
    29 Jun 2015 | 10:25 am
    The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5.  How do you build a business that thrives for fifty years? Let's learn from the Dead.
  • Tony Robbins Shows the Future of Real-Time International Presentations

    David Meerman Scott
    26 Jun 2015 | 10:44 am
    This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.
  • The Best Time to Market a Product, Service, or Idea

    David Meerman Scott
    24 Jun 2015 | 1:38 am
    Now Now is the best time to market a product, service, or idea!
  • Learning from Jack King: Visionary of Real-Time Content Marketing

    David Meerman Scott
    15 Jun 2015 | 1:12 pm
    Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 
 
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    We Are Social

  • #BBQHeroes: here to save your BBQ

    Sophie Crossley
    2 Jul 2015 | 8:04 am
    BBQ season is nearly upon us. And what better way to enjoy your (chargrilled, in my case) burger with a dollop of Heinz Tomato Ketchup? For many of us all over the country, Heinz sauces transform a good BBQ into a great one. Smothered over our sausages and burgers, they are the heroes of outdoor summer cooking. It was with this in mind that we created #BBQHeroes, a campaign for people to celebrate their favourite Heinz sauces this BBQ season. All the way through summer, we’ll be posting visual content and short-form videos to spark conversation with existing Heinz Tomato Ketchup fans across…
  • Five reasons people share content

    Lisa Collins
    1 Jul 2015 | 8:07 am
    B&T recently published this article by me about what makes people share content, and how we can harness this. They’ve been kind enough to let us reproduce it in full below.  What makes people share content? I’m not the only person to ponder this question. The New York Times conducted a study ‘The Psychology of Sharing: Why People Share Online’ with a group of self-proclaimed heavy online sharers, who revealed what motivates them to share with others. 85 per cent say reading other people’s responses helps them understand and process information and events 73 per cent say they…
  • We Are Social’s Curiosity Stop #2

    Tom Ollerton
    30 Jun 2015 | 8:03 am
    The more you investigate innovation, the deeper down the rabbit hole you go – and there’s a good reason why. The amount of innovation in the world is a reflection of the number of brave entrepreneurs attempting to find solutions to our innermost needs and desires. For every want that we have, someone somewhere is trying to give us the perfect solution. How nice of them. In a highly-ambitious attempt to track the entirety of the world’s innovation, we have formed an internal Innovation Team. We meet once every two weeks to try and nail which disruptions will have the biggest impact…
  • We Are Social’s Monday Mashup #265

    Emilia Shively
    29 Jun 2015 | 9:37 am
    UK consumers are influenced by online reviews like never before According to a recent survey from GfK, 54% of UK adults aged 16+ use online reviews to get product or service information. The results showed that 61% of all respondents aged 16-34 and 35-54 would seek review online before making a purchase. We were let down by only 42% of the less-digitally savvy over-55s saying they would, bringing the overall percentage down for everyone. Luddites. Facebook teases new, immersive mobile ads Facebook used a Cannes Lions presentation to launch what could be a real money-spinner this week: a new,…
  • We Are Cannes Lions Winners

    Robin Grant
    25 Jun 2015 | 3:12 am
    This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions. And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, with four shortlisted entries in the Cyber categories from our London and Paris offices. Last night we received even more fantastic news. Hello Play! for Hello Bank!, BNP Paribas’ mobile bank, picked up two Bronze Lions…
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    tcapushnpull.com

  • Social Media in the News – June

    Kellie Elmerraji
    29 Jun 2015 | 2:30 am
    Summer is here and the weather is hot. A lot of people are in vacation mode, but social media executives did not get the memo. This month was full of updates and product rollouts. But don’t let this stop you from relaxing; we’re here to make life easy by summing it all up for you! Twitter’s new character limit: Good news! In July, you will be able to send much longer direct messages on Twitter. The character limit for regular tweets will remain in place. Twitter launches Autoplay videos: Native videos, GIFs and Vines will begin to autoplay in timelines and across Twitter. They will…
  • Power of a brand in the digital age.

    Anna Forbes
    18 Jun 2015 | 9:44 am
    We often talk about the power of a brand. No matter what industry, if you can create a strong identity, connect with your target audience and stay true to that brand, you can accomplish anything. The best brands are always the ones that are in tune with what makes them unique and they stand behind that in everything they do. Case in point: General Knot & Co. Andrew and Ann started General Knot & Co. in 2010 when they left the corporate fashion world to make a mark of their own. General Knot offers limited edition, handmade ties that made from rare and vintage fabrics. They have no…
  • Paid Advertising: Frequently Asked Questions Answered

    Danielle Reigle
    10 Jun 2015 | 1:20 pm
    Recently I’ve been asked to offer clarification on the definition of paid advertising buzz words and what metrics are considered a successful ad campaign.  In our continuing effort to educate our clients, I’ve answered these common questions. What are impressions? An impression is counted each time your ad is shown on a search result page based on the keywords that are associated with your ad. Impressions help you understand how often your ad is being seen. They’re also used to calculate clickthrough rate (CTR), which is helpful in determining the effectiveness of your ads. What is…
  • Top ways that social media influences consumer behavior

    Kellie Elmerraji
    5 Jun 2015 | 9:36 am
    Social media is about much more than posting pictures and catching up with friends. Consumers are actively engaging with brands as a part of their purchasing decision. It is essential for organizations to get on board because social media is making a big impact in the following ways: It emphasizes the power of word-of-mouth. Since the beginning of time, word-of-mouth marketing has been essential if brands wanted to be successful. I know it’s hard to imagine, but there was a time where television, radio and the Internet did not exist. Once the Internet became popular, word-of-mouth…
  • Press This Makes Blog Posting Even Easier

    Christina
    4 May 2015 | 8:42 am
    An updated feature called Press This is included in the latest WordPress update called “Powell”. To use it, go to the admin area of your WordPress site and click on Tools in the left menu. Select “Available Tools”. There, you will see Press This. Drag it to your bookmark bar in your browser window and let go. Now, whenever you see content on the web you wish to share on your site, click the Press This bookmark and it will create a new post on your blog. You can easily share news, videos, photos and more from other websites. Watch the video below for details: The post…
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    Social Media Network - Marketing

  • Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

    25 Jun 2015 | 3:48 am
    Tsu is a great Opportunity. When I say 'Opportunity' it means 'a set of circumstances that makes it possible to do something' - Repeating this: 'set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?:First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90 percent back to users like…
  • How To Create And Use #HashTags - Social Media

    13 Jun 2015 | 3:19 am
    The #HashTags widespread use began with the Social Media Platform Twitter. Since then it has extended to other Social Media Platforms. In 2007, developer Chris Messina proposed, in a Tweet, that Twitter should begin 'Grouping Topics' using the 'Hash' Symbol. Initially Twitter had rejected the idea. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego. The practice of Hashtagging took off since then. Now Users and Brands employ Hashtags to cover…
  • Download Your Facebook Data Your Profile And Activity Log - Social Media

    8 Jun 2015 | 8:12 am
    Facebook is one of the most visited and most referred to Social Media Platform. The amount of Data one stores on the Platform is huge. The Lighter side of You:You had a great Dinner - Promptly your Status message says it. You simply like the sight of the Food - up goes your food dish Photo. You absolutely do not know the person - But you Wish a great Happy Birthday. You have no clue on the problem - but you wish them good health. You may not know the emotional state - but you mention that it is ok life goes on and not to be depressed. The Emotional side of You:You…
  • TSU Opportunity - Social Media

    30 May 2015 | 9:29 pm
    Below is for New Persons on TSU and Those who are new and have joined under my Referral Link as well for ALL DOWNLINES ‘CHILDREN’​#TSUOpportunityReferralLinkPervara​TSU Invite: http://www.tsu.co/PervaraKapadiaHERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:​1. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE http://goo.gl/ZKGF7Q2. For UPDATES ON OnLine Earning Join…
  • A Quick Discussion on TSU Lead Us To Understand The Feelings We Hold For TSU - May24Sunday2015 - Social Media

    24 May 2015 | 11:35 am
    Recently A Quick Discussion on TSU Lead Us To Understand The Feelings We Hold For TSU. The Question: ‘What is TSU To You’. This was ofcourse a general discussion and the people were those who have experienced TSU. They are active users. What TSU is:An OpportunityPositive Energy FamilyThis Is Free To Join. Over 3.5 Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU. The Social Media, TSU, has gained itself a definite Space. Here Brands have events and launch their Products, their 'Sneek Peeks'…
 
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    Paul Sutton

  • 5 Words That Need to Die in PR

    Paul Sutton
    26 Jun 2015 | 3:50 am
    Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences… Content Content marketing is just about the most overused and overhyped phrase in the public relations industry at the present time. In 2015, PR is all about the content. “We’re no longer a PR agency, we’re a creative content agency.” Pur-lease… The problem is that PR has latched onto content like a Cambodian leech onto an unsuspecting backpacker. PR is using ‘content’ as a…
  • FutureComms 15: You Can’t Handle the Truth!

    Paul Sutton
    21 Jun 2015 | 1:02 am
    Thursday morning in London was rather joyous. As I arrived at The Crystal, the venue for this year’s FutureComms conference, it was a beautiful, warm day with the sun gleaming off the glass angles of the eye-catching, post-modern building. Everything seemed right with the world. That was at 9am. By 11am, the atmosphere had dropped significantly into something tetchy, fractious and approaching volatile. It was kicked off by Chief Strategy Officer of the Content Marketing Institute Robert Rose’s assertion in the keynote that “we [marketers] are not in the business of truth; we deliver…
  • How to Prove ROI with an Actionable SEO PR Strategy

    Paul Sutton
    9 Jun 2015 | 12:24 am
    If you work in PR and you do only one thing away from your to-do list this week, make it this: download and read the new ebook from SEO PR consultant Stella Bayles. A couple of weeks ago, I wrote a post laying out why I feel that SEO is now the single greatest threat to the public relations industry. On the back of that post, I was contacted by Stella to assert that, in her opinion, the opposite is true: PR is the greatest threat to SEO. So confident is she in this, she’s written ‘Public Relations’ Digital Resolution’. Stella has spent over a decade split between PR and SEO and,…
  • Why Bad Headline Writers Need Lots of Pants

    Paul Sutton
    26 May 2015 | 10:40 pm
    I have a confession to make. Although if you’re a regular visitor to this blog, it may not come as much of a surprise to you. The fact is, I’m an awful headline writer and I don’t have a clue what to do about it. For a long time now I’ve had the sense that my blog post titles aren’t doing me any favours. I know the theory inside and out. I’ve read and experimented with all of the tips over the last few years. I’ve even taught people how to write great headlines and (enviously) watched them succeed. Give me an hour and I could teach you! But when it comes to writing blog…
  • Why SEO Companies May Seriously Damage PR Agencies

    Paul Sutton
    21 May 2015 | 3:11 am
    Digital media has long been both an opportunity and a threat to the public relations industry. For a long time it was touted that digital marketers were going to steal PR’s lunch. But it’s becoming increasingly obvious that it is, in fact, SEO agencies that are nicking food from PR’s plate while it’s looking the other way. It should come as no surprise whatsoever to anyone working in marketing communications that PR and SEO are converging. It’s been happening at least since Google introduced the Panda search algorithm update in 2011, realistically since long before then. Panda was…
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    Social Nerdia

  • Thoughts on national, digital and personal identity

    socialnerdia@gmail.com (Social Nerdia)
    1 Jul 2015 | 6:33 pm
    On national identityToday is Canada Day. This is my third as a Canadian resident. To me, July 1st is a celebration of my immigration to the great country that is Canada - and the celebration of the many who have lived and died here since 1867.I was born in Guatemala City, Guatemala. I will always be a Guatemalan. In a few years, I may become a Canadian citizen and I will be very proud to do so. You see, my wife is Canadian. My son, who is soon to be born, will be a Canadian. My in-laws and many of my best friends are Canadians. Mike Myers is not one of them but he's a Canadian too. …
  • All Things Nerdia: The Unicorn Sharing Economy, Tendr And The Rise Of The Yuccie

    socialnerdia@gmail.com (Social Nerdia)
    12 Jun 2015 | 10:04 am
    All Things Nerdia June 12, 2015 The sharing economy has created 17 billion-dollar companies (and 10 unicorns) VentureBeat Sometimes a box isn’t just a box Om.co Cities keen on 'sharing economy' but concerned about safety StarTribune Uber just launched a videogame BuzzFeed Connecting talent with opportunity in the digital age McKinsey & Company How Google finally got design FastCompany Are Google's 11 driverless car accidents scary—or really impressive? Singularity HUB Former Google architect launches location-tracking API for mobile apps VentureBeat Pinterest reveals mock-up for its…
  • The beginning of the end for anonymous apps

    socialnerdia@gmail.com (Social Nerdia)
    29 Apr 2015 | 6:48 pm
    Secret has announced that is shutting down. David Byttow, co-founder of Secret, wrote on Medium: "Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team."Secret first raised $1.4 million in a December 2013 seed round that included KPC&B and Google Ventures. This was followed by two rounds of funding that added new investors including celebrities like Joe Montana and Ashton Kutcher. In the past year and a half, Secret and similar apps like…
  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
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    Pam Marketing Nut

  • You Can Change the Plan – Power of the Pivot in Life and Business

    Pam Moore
    2 Jul 2015 | 6:51 am
      Are you sick and tired of being sick and tired? Are you tired of working 18 hours a day and yet still not achieving your life and business goals? Do you ever feel like a silly hamster in a wheel, running and running and not getting anywhere? There are far too many business leaders, entrepreneurs, digital marketers and executives who feel stuck. They know that things are not working. However, they are afraid to make change. They believe that if they move to plan b, c or even d that they have completely failed. The truth is moving on to plan b, c, d or even plan e does not mean you…
  • Don’t Build Your Business on Rented Social Media and Facebook Land!

    Pam Moore
    29 Jun 2015 | 10:06 am
    What happens to your anxiety level and blood pressure when you think about Facebook, Twitter, LinkedIn and Instagram going away? Does it rise? Does it stress you out? If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time. Are you building your business on digital property that you own? Or are you too dependent upon the…
  • 10 Tips to Integrate Social Media into Product Launch + 5 Foundational Elements for Success

    Pam Moore
    26 Jun 2015 | 9:45 am
    You have put your time, resource, sweat, sleepless nights and maybe even some tears into your product or business and are ready to take it to market. It’s an exciting time. It feels like your baby. You want to shout from the mountain top to the world how awesome it is. You look at all the millions and billions of people on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Periscope and the list goes on. You want to tap into the power of community. You want some social buzz. You want people to be talking about your brand. You want business results, fame and success now, right now. Slow…
  • Start with People, Not Facebook and Technology When Developing Social Media Plan

    Pam Moore
    24 Jun 2015 | 9:39 am
      What is the first thing that comes to mind when I ask you to define social media? Is it Facebook, Instagram, Twitter, LinkedIn, Periscope, or Snapchat? What if I told you that you should not be thinking about the technology first? You should be thinking about people. You should be focused on your ideal customer. Think DNA, not tools. How can you get in the head of your customer and inspire and connect with them? Your mission with social media is to figure out where your ideal customer is hanging out online and then determine how you can have the most relevant conversation with them…
  • Do You Know Your Customers as Individuals? You Should.

    Pam Moore
    23 Jun 2015 | 7:20 am
    Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there is out there about some of these important foundational business technologies, best practices, processes and methodologies, there is still a lack of substance. I recently attended the Teradata OneFest in Las Vegas, Nevada. It was an inspiring two days that…
 
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    Jessica Malnik

  • Embracing Our Collective Fear Of Mediocrity

    Jessica Malnik
    21 Jun 2015 | 4:07 pm
    It’s perfectly okay to be average. This is the sentiment shared in many blog posts recently, including from two of my favorite bloggers, Jay Baer and Mark Manson. While their blog posts couldn’t be further apart, the same general theme held true. It’s about our collective fear of being average. “Being “average” has become the new standard of failure. The worst thing you can be is in the middle of the pack, the middle of the bell curve.”   If you are anything like me, your first reaction to this sentiment is to get defensive and all up on your high horse. I know what you…
  • Why Your Company’s Instagram Account Is Not A Community (And Why That’s Okay!)

    Jessica Malnik
    2 Jun 2015 | 1:54 pm
    Many companies – and social media managers- are quick to call their social media accounts their community. In 99% of cases, this simply isn’t the case. Social media sites – like Instagram- are networks not communities. That’s perfectly okay. Both networks and communities serve super useful purposes. It’s when you confuse one for the other that’s where you can run into problems, as both are suited to different underlying goals and strategies. What’s in a network? As defined by Justin Isaf, networks are large groups based around weak ties. They are exceptionally great for…
  • 5 Tips For Building Strong, Branded Communities

    Jessica Malnik
    22 May 2015 | 5:48 am
    All the right vibes. // Photo via @sarawassphoto at @cielonyc. A photo posted by DAYBREAKER (@dybrkr) on Mar 26, 2015 at 7:43am PDT Community isn’t a new phenomenon. It’s been around for centuries, well even since the caveman days. Our ancestors relied on community building to hunt, eat, and survive.  I think sometimes as community managers we get so bogged down on the day to day tactics of building a community from the ground-up for our respected organizations that we forget this sometimes. At least, I know I do. The reality is community is all around of us. Every single person wants to…
  • 3 Tips For Creating A Custom Editorial Calendar That Works For Your Business

    Jessica Malnik
    6 May 2015 | 1:27 am
    If you are anything like me, one of the toughest parts about blogging is showing up to write when you are feeling uninspired or suffering from a severe case of writer’s block. One way to keep yourself accountable is to create an editorial calendar. I know for many of you this probably sounds scary and intimidating. But, I promise it really isn’t. Most of us think about meetings and deadlines when you think of calendars. However, an editorial calendar can be a really great to way to organize your ideas, brainstorm new posts, create content bundles and just keep yourself on track…
  • What Community Managers Can Learn From Being In The Kitchen

    Jessica Malnik
    30 Apr 2015 | 3:12 am
    As a community manager, it’s really easy to get stuck in a bubble of living and breathing the communities that you manage. It can be a good idea to step outside of that bubble every once in awhile to seek out other perspectives. As someone who is a voracious reader, I do this most often by reading all kinds of books and blog posts in a variety of industries with varying perspectives. I stumbled across a particularly insightful blog post from Chef Chris Hill on Medium the other day. As someone who is a total foodie and hopelessly addicted to the Food Network, I’m fascinated to learn what…
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    blogs.pisocialmedia.com

  • Will Twitter take over CNN?

    pismadmin
    17 Jun 2015 | 10:53 pm
    Or has it already, and no one told a vast majority of the online junta? If you are news junkie like me, you are probably guilty of doing what I do all the time. Anytime there is a breaking news, I go to Twitter, rather than the regions’ leading news website. Digital media took away a lot from the traditional one (ad dollars being the most painful) and now it seems to be committing daylight robbery of the 15 seconds of fame from reporters and new sites as well. Sure, most breaking news on Twitter is filled with garbage these days created by wisecracks, brands with over-zealous social media…
  • Digital Marketing Tool Review – Campaign Monitor

    pismadmin
    19 May 2015 | 12:35 am
      Email marketing is and has been a cornerstone of digital marketing.  This, despite the growing prominence of social media and search marketing. Campaign Monitor here is a good way to get your email marketing strategy in shape. We recently took this tool out for a spin. Here’s what we found out. Mobile-friendly Your target audience may delete your email immediately if it is badly formatted. A KISSmetrics report reveals 89% of consumers delete a poorly displayed email when viewed on mobile. Campaign Monitor’s email builder helps you design responsive emails that look beautiful, no…
  • 10 Reasons Why Social Media for Brands is Failing in ASIA

    pismadmin
    13 May 2015 | 12:33 am
    Far too frequently have we heard “Social Media isn’t for the Asian audience”
  • 3 Sacrosanct Rules for Business Blogs

    pismadmin
    28 Apr 2015 | 5:08 am
    “Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to have a business blog, and keep it going. 1. Organisations that blog have 97% more inbound links. * 2. 67% of B2B marketers who blog get more leads. * 3. Companies that blog regularly are 13x more likely to see a positive ROI. * But hold on. Before you tell your IT guy to set up a blog and start blasting away at the keyboard, ask yourself “Am I following the 3 BIG rules of…
  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
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    Smedio - Business Ideas Worth Sharing

  • How to Create a Successful Online Business Today [#infographic]

    Douglas Idugboe
    22 Jun 2015 | 11:01 pm
    Online business success of yesterday is different today. As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business or an online one, many of thechallenges faced by an online business in terms of achieving success are substantially different from those applicable to a business of the bricks-and-mortar variety. The success factors affecting…
  • Executing Decision-Based Social Media Campaigns

    Tracy Vides
    8 Jun 2015 | 11:28 am
    Detective novelist Sue Grafton has this to say about ideas: “Ideas are easy. It’s the execution of ideas that separates the sheep from the goats.” This is precisely the problem that we marketers face when trying to execute our social media campaigns. Ideas come to us dime a dozen but what is the right way to translate them into actual posts, engagement and conversions on social media? With experience from working on all sorts of digital marketing and content campaigns, I find that it is best to break down the task into three decisions, based on specific answers to these questions:…
  • SEO: Same Concept, Different Rules

    Adam Rowles
    3 Jun 2015 | 12:43 am
    Link exchanges, guest blog posts, and articles distribution websites are all taking a toll on search engine rank for any website owner who participated in these schemes. Google is fiercely devaluing and even manually penalizing websites for what were once common practices in the SEO market. In October 2013, Google took away 80% of keyword data from Google Analytics. No longer can you purely focus on keywords, but you have to analyze landing page data and look at the user experience. If you don’t change your approach to SEO, you’re risking severe penalties that can take a year to…
  • Top 5 Tips for Creating Effective Visual Communications

    Tony Bridgeman
    26 May 2015 | 10:21 am
    Why are visual communications important? At one time or another, a parent or colleague probably told you, “It’s not what you say, it’s how you say it.” This maxim holds true to a great extent in visual communication. No matter how important the message, if it is conveyed poorly, people won’t read it, remember it or react to it. Here are five critically important design elements to keep in mind when working on your visual communication: 1. Color Selecting a visually appealing color palette not only makes a message more readable, it can reinforce or even provoke the emotional response…
  • How to Make Mobile Visitors Buy More

    Douglas Idugboe
    22 May 2015 | 10:40 am
    Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the intelligent digital entrepreneur. The question now is, is your website ready for mobile visitors? If it is, the next question would be, is your website set up for mobile conversion? If you…
 
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    pepperitmarketing.com

  • Don’t Tell me to Tweet it, If you Don’t Mean it!

    Kathy Colaiacovo
    2 Jul 2015 | 1:00 am
    Want to hear a doozy of a social media mistake many people make? Don’t Tell me to Tweet it, If you Don’t Mean it! I remember being at a conference here in Halifax this year; the event was great and I had a fabulous a-ha moment too! Went home with lots of good info. The only downside for me was that the speaker was somewhat incongruent when it came to one aspect of what he was saying and doing throughout the night. During the pre-event networking time they had a slideshow up on the screen showcasing the sponsors as well as having his special hashtag on it  (I will call it #marketingfail…
  • Choosing the type of Facebook Group for your group’s needs

    Kathy Colaiacovo
    27 Jun 2015 | 1:00 am
    Many business owners offer private or exclusive Facebook Groups as a way to connect people in their group programs and offer them a way to network with one another; they support each other and they learn and grow. A top question I am asked by a lot of our clients looking to start groups for their coaching clients is: What kind of Facebook Group do I make? There are 3 privacy options for groups: Public, Closed and Secret. And there are some key differences in each that will determine what one to use. When looking at this chart below you will note a key difference for groups: who can see member…
  • Can you Spot the Marketing Error in this Image?

    Kathy Colaiacovo
    23 Jun 2015 | 1:00 am
    Seriously… I Cannot Believe Someone Needs this type of Marketing Lesson! Can you spot the error? Okay, so I realize that as a Marketing Specialist, I have more knowledge than some people in this area…especially business owners and professionals who have not taken the training I have. It’s the norm…just as they have more skill than I in their area of expertise. But when I spotted this Marketing No-No last week when out walking my dogs, I was shocked. I could not believe this professional was actually doing it! I walked by it a couple days hoping it would get fixed. Nothing. Nada. It…
  • An Interesting Timeline of the Evolution of Social Media

    Kathy Colaiacovo
    20 Jun 2015 | 1:00 am
    I was reading an article online this week and stumbled across a story and timeline on the evolution of social media, and how it has really been evolving since the 1970’s. As we know it today with Facebook, LinkedIn and Twitter, Social Media looks like one thing but the reality is the history can be traced back to the creation of tools and systems that allowed people to talk and chat with one another via the internet and computers – news groups, listservs, chats and instant messaging. One can only wonder what we will be using and doing in 10 years, 20 years or even 30? Some days I…
  • How Email Marketing can Grow your Business

    Kathy Colaiacovo
    16 Jun 2015 | 1:00 am
    Here is a Prime Example of how Email Marketing can Grow your Business. Email Marketing keeps your Business and Brand Top of Mind with Subscribers. I am certain you have heard this as one of the reasons why businesses use email marketing and send newsletters. The # 1 why is that it works! Email Marketing can help the business with building leads, sales and creating relationships that ultimately lead to sales. Here’s a perfect example of how you can get new business from your newsletter and email marketing – even after years. When I work with clients, I add them to my newsletter and…
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    Prepare 1

  • The Future of B2B Content Marketing

    Blair Evan Ball
    2 Jul 2015 | 4:55 am
    What are the B2B trends? What’s the best B2B content for your brand? What’s your future as a B2B content marketer? What B2B content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at 57%, but gaining quickly. Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among…
  • The Future of B2C Content Marketing

    Blair Evan Ball
    25 Jun 2015 | 4:55 am
    What are the B2C trends? What’s the best B2C content for your brand? What’s your future as a B2C content marketer? What B2C content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at 57%, but gaining quickly. Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among…
  • How B2C Marketers Use Content Successfully

    Blair Evan Ball
    18 Jun 2015 | 5:05 am
    Do B2C content strategies differ from B2B? How effective are your tactics? What’s the best content for a B2C marketer? A large percentage (71%) use visual assets in their social media marketing. Close behind was blogging (70%). Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among B2B (12%) than B2C (9%). The self-employed are more likely to useblogging (79%) than businesses with 1000+ employees (54%). MOST IMPORTANT CONTENT We…
  • How B2B Marketers Use Content Successfully

    Blair Evan Ball
    12 Jun 2015 | 5:05 am
      Do B2B content strategies differ from B2C? How effective are your tactics? What’s the best content for a B2B marketer? A large percentage (71%) use visual assets in their social media marketing. Close behind was blogging (70%). Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among B2B (12%) than B2C (9%). The self-employed are more likely to use blogging (79%) than businesses with 1000+ employees (54%). MOST IMPORTANT…
  • Time Commitment of Successful Social Media Marketers

    Blair Evan Ball
    5 Jun 2015 | 4:55 am
      How much time do you spend on social media daily? Weekly? Is there a correlation between time spent and results? According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year. Micro-blogging, which includes Twitter, is also up slightly to 0.81 hours per day, and now accounts for about 13 percent of total…
 
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    Leader Networks blog

  • 6 Things Rock-Star Community Managers Never Do

    Vanessa DiMauro
    24 Jun 2015 | 5:53 am
    Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing we haven’t done (until now) is look at community management from the inside out – from the community manager’s perspective. It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd,…
  • 8 Ways to Use Social Media to Drive Engagement

    Vanessa DiMauro
    12 Jun 2015 | 10:18 am
    Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it really that easy or is this a rerun of Field of Dreams? Build it and they will come has never panned out online. We tried this with online communities and the internet is awash with digital litter of empty forums and unanswered questions. Yet, we are at it again building…
  • Why Building Social Capital Matters In Business

    Vanessa DiMauro
    9 May 2015 | 7:50 am
    I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue had a different focus, the common theme across them all is that to succeed using social channels, one needs to be intentionally focused on relationship building. The strength of your relationships – the trust you build on and offline – translates into your strategic value. Your…
  • “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

    Vanessa DiMauro
    2 Apr 2015 | 5:04 am
    I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. A clearly-articulated strategy and well-defined goals are key elements of business success. To be worth the time and effort, every business activity should contribute to moving the organization in the right direction and…
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
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    Wakeman Agency

  • Do You Kiss on the First Date?

    wake101
    26 Jun 2015 | 4:00 am
    Money. It’s one of the last remaining untouchable topics in a society where ever fewer subjects are considered taboo. But for nonprofits with goals, objectives and missions to realize, being gun-shy about dollars and cents can be a recipe for stagnation or failure. The post Do You Kiss on the First Date? appeared first on Wakeman Agency.
  • Staying Instagram Relevant

    wake101
    23 Jun 2015 | 4:00 am
    So you’ve launched an Instagram account, and your organization has announced it to the world. Your key stakeholders have been informed, and you have shared the good news about your expanded online presence to friends, followers and fans on your other social media channels. But what now? The post Staying Instagram Relevant appeared first on Wakeman Agency.
  • Help, My Board Won’t Fundraise!

    wake101
    19 Jun 2015 | 4:00 am
    Being a Board member of a nonprofit organization is no small task. In general, Board members are responsible for governance and support – at the most basic essence, dotting the I’s and crossing the T’s legally, financially and ethically, while facilitating operational and administrative needs. The post Help, My Board Won’t Fundraise! appeared first on Wakeman Agency.
  • Getting Instagram Ready

    wake101
    16 Jun 2015 | 7:14 am
    Facebook, Twitter and LinkedIn. These popular social media sites represent the grand triumvirate of all things social, covering community building, news gathering, topic trending, and professional bridge-building and networking. The post Getting Instagram Ready appeared first on Wakeman Agency.
  • June 2015 Newsletter from The Wakeman Agency

    wake101
    15 Jun 2015 | 11:24 am
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post June 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

    Nancy Myrland
    24 Jun 2015 | 7:54 am
    Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:PricingProcess Improvement, andProject Management…and Amar Sarwal delivered a bit of direct, sobering commentary and advice from in-house counsel to attendees when he delivered his talk titled The Future of Legal Services: An In-House…
  • Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

    Nancy Myrland
    23 Jun 2015 | 1:06 pm
    I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings.First, A Little HistoryMany of us who grew up in sales and marketing studied the 4 Ps of “The Marketing Mix,” which are:ProductPricePlacePromotionThey were invented by Jerome McCarthy in the ‘60s, and made famous by Phillip Cotler in his book, Principles of…
  • #LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

    Nancy Myrland
    12 Jun 2015 | 9:53 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both! Today’s question was posted in a legal marketing group I am a part of on Facebook. A well-known legal marketer asked if anyone had practice area Twitter accounts, and, if so, who posted the updates? Here is my advice:I think practice or industry group Twitter accounts can be very effective. There are so many…
  • Lawyers, It’s Time. It’s Been Time For A While.

    Nancy Myrland
    11 Jun 2015 | 9:57 am
    I am finishing three days of attending legal marketing and business development conferences in Chicago.The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better.The second conference is The LSSO Raindance Conference, hosted by LSSO, or the Legal Sales and Service Organization. As the name implies, this conference is for those of us who care about business development and sales in the legal profession.The Way We Do…
  • #LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

    Nancy Myrland
    22 May 2015 | 9:58 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and that is:“How do I go from people visiting my bio or blog posts on my website, to actually developing client relationships with them?”It gets down to this: How do you make your…
 
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    Digital Pivot RSS News Feed

  • Use Messenger without Facebook

    Jessica Cherok
    4 Jul 7804 | 6:35 am
    Summary: Apparently there are people in the world who don’t have Facebook accounts, but would still like the convenience of messaging each other. And for some reason using IM or email just isn’t satisfying them.
  • The 140 Character Limit Does Not Exist... Kind of.

    Paige Brooks Briggs
    4 Jul 7792 | 6:34 am
    Summary: The Twitter Gods have heard our cries – kind of… Before you are jumping for joy there’s a catch. It’s not tweets that the limit has been removed from but DM’s are not restricted to 140 crammed characters.
  • #LoveWins The Internet

    Jennifer Graber
    4 Jul 7659 | 6:35 am
    Summary: Friday was a big day in the world of news. J.K. Rowling announced a new Harry Potter related story…wait, that’s not it. Well, that did happen but that was far from the news that took the digital world by storm. Unless you are living under a pretty big rock you heard the news Friday that shook the United States, and the world.
  • Reddit Shuts Down Bullying Forums

    Jessica Cherok
    4 Jul 2466 | 6:34 am
    Summary: Reddit has taken a big step in its attempts to prevent online bullying on its site. The social media site has shut down several forums and subreddits for trolling and abuse. In May, Reddit announced that forums harboring harassment would be shut down.
  • New Social Campaign to End Indoor Tanning

    Jessica Cherok
    2 Jul 2015 | 6:31 am
    Summary: The National Institutes of Health (NIH) wants teens to stop using tanning beds, and they’re taking to social media to spread the word. The agency plans on spending over half a million dollars on a social media campaign to educate teens’ mothers on the dangers of tanning salons. Project “Likes, Pins, and Views: Engaging Moms on Teen Indoor Tanning Thru Social Media”...
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    Buzzom

  • #DigitalIndia-The future is an E-India

    admin
    2 Jul 2015 | 3:29 am
    When the entire world is going digital, how can a powerful nation like India stay behind. With ideas of seeing an India which is technologically adequate and savvy, Narendra Modi starts the Digital India Week. It receives a grand opening as the top CEOs from across the country came together to facilitate the project with their support, both morally and financially. Raising funds amounting to 4.5 trillion, Modi’s dream of a digitally empowered India, seems to be a success story. The aim is to make most government processes digital and increase transparency in the system. The areas of…
  • Why Digital Media Agencies need Social Media Monitoring

    admin
    22 Jun 2015 | 5:19 am
    Be it directly or indirectly, every company as an intricate connection with social media. In case of digital media agencies it is an indirect process, considering the company that hires them is solely dependent on them for their online activities. This can be a dangerous task, especially if the agency themselves don’t have their goals sorted. Social Media Monitoring can be of great help in such cases. It not just helps understanding the market better but also allows the agencies to reach out to influencers, listen to conversations around the topics of interest, keep and eye on…
  • Anshu Jain and Jürgen Fitsche Resignation. The Mystery Unfolds.

    admin
    8 Jun 2015 | 4:05 am
    After a serious of mistakes and inappropriate decisions, Deutsche bank has finally levied multiple penalties on the duo CEO Anshu Jain and Jürgen Fitsche. This has eventually led to a sequential resignation by the two, with Mr. Jain resigning by the end of June and Fitsche resigning after the annual shareholder meeting, next May. As much as this came as a shocking story in the history of banking and business, it caused an equal impact on social media as well. Twitter, news and other channels were flooded with messages about the sudden resignation by the duo. Here’s a look at how the…
  • 5 Common Evil Habits That Every Successful Businessman Has

    admin
    5 Jun 2015 | 6:36 am
    1. Insult Is Their Food Most people say one should be oblivious about the comments passed by others and keep moving ahead to achieve success. I say it is a completely wrong notion. In fact this is most common among great people; they do take insults and criticism very deeply, but do not allow it to affect them negatively. Instead, these leaders have the ability to convert criticism into boosting agents, which allow them to challenge themselves and make things better. Demotivation is a not a word you would find in their dictionary! Source: matemwevillas.com 2. Pride Too much pride can lead to…
  • Google’s Top 10 Criminals List Includes PM Narendra Modi!

    admin
    3 Jun 2015 | 10:55 pm
    A huge uproar on Twitter happened just yesterday and has spilled its effects to today as well. Call it an algorithm gone wrong for the internet giant, or call it a mere coincidence, but the citizens of India were surely angered to see their Prime Minister’s name with the names of some of the most dangerous criminals in the world. It initially started off as a note for Google to ‘let them know’ about this mistake and later almost became an attack on the largest search engine. In the past a similar incident had occurred when Michelle Obama’s name had been listed in a…
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    Sean Clark

  • How to Blog More Effectively for your Business

    Sean Clark
    29 Jun 2015 | 1:53 am
    Blogging is often seen as mystical thing. Performed by many, perfected by few. Some have built everything they have from their blog. Others have used their blog to globalise their existing business. What have these people all got in common? And what can you learn from them so you can achieve similar goals? They all write… It’s as simple as that. Most write something everyday. They don’t publish everything they write, but they write nonetheless. When we start out, our writing is typically rubbish. As we progress it improves. That progression can only come from regular…
  • 7 Marketing Questions You Need To Answer

    Sean Clark
    27 Jun 2015 | 3:35 am
    Episode 65 of The Small Business Marketing Report Podcast This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”. Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence or two, but nevertheless powerful and thought provoking. A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case. He raises 7 questions about marketing,…
  • Where Do Digital Marketing Companies Do Their Marketing?

    Sean Clark
    15 Jun 2015 | 12:23 am
    Digital marketing agencies spend their time advising clients to market themselves online. But where do agencies spend their time and money when it comes to marketing? Oursocialtimes and Constant Contact surveyed 130 UK based digital marketing companies to find out. Amongst the questions they looked at where digital marketing agencies get their insights. The type of marketing that they take part in. How effective they find various marketing channels. Why they use specific channels and how much they spend on each. You can download a full copy of the survey here, below is a summary of the…
  • A CRM System: The Most Important Tool Your Business Can Implement

    Sean Clark
    13 Jun 2015 | 2:54 am
    Episode 63 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we discuss Customer Relationship Management systems. Often talked about, misunderstood and rarely implemented. The most important tool a business can put in place is a Contact Management System or CRM. Before you put a CRM system in place you should understand how you want to use it. Also, what you want to get back from the CRM. Many companies install complex solutions, at a cost, that is beyond their business requirements. When implemented well a CRM can provide valuable insights.
  • Do Pop Ups Increase Email Subscribers Rate?

    Sean Clark
    30 May 2015 | 3:48 am
    Episode 62 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we discuss the use of pop ups to increase email subscribers and downloads. For some these are an annoying fact of the modern web and get in the way of the user journey. For others they are a valuable contributor to increased email subscribers and conversion rates. We discuss the pros and cons, with a mix of research to help you make your mind up. In addition we provide some suggestions for the more popular pop up applications available online. Pop up applications to increase…
 
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    L2: Business Intelligence for Digital

  • Cannes Lions – Scott Galloway Predicts Civil Unrest

    Homa Zaryouni
    2 Jul 2015 | 8:50 am
    Productivity in the U.S. has increased at an unbelievable rate due to technology, but the middle class is reaping none of the benefits. There are trillions of dollars of economic value created, and almost all are being distributed to the wealthiest 0.001%. Inequality is already alarming, as the Walton family own as much wealth as the bottom 40% of America. What’s happening? Technology is destroying middle class jobs. At a Clinique counter, for example, customers are more likely to buy if they interact with an iPad instead of a sales associate. That means the elimination of $13 million sales…
  • Biggest Loser: Retailers, Heinz or QR Codes?

    Elisabeth Rosen
    2 Jul 2015 | 7:51 am
    FitBit won big this week, with a successful IPO debut and $7 billion valuation. The company’s Q1 revenue surged 200% and profits rose an impressive 440%. However, we think FitBit won’t be able to keep up the pace. Major retailers of the ‘90s are losing. A week after we described J. Crew’s plunge, Gap announced that sales had fallen 10%. Why? The middle is disappearing. Consumers either want Vuitton or fast fashion. As a result, Uniqlo is winning. The company reported $13.6 million in sales last year and is likely to overtake Gap in terms of revenue in the next year. Another winner:…
  • Instagram Becomes More Ad-Friendly

    Elisabeth Rosen
    2 Jul 2015 | 5:30 am
    While Kendall Jenner still possesses Instagram’s most-liked photo, the White House might be catching up. A decades-old ban on photography inside the residence was lifted today, and visitors rushed to post photos on Instagram – a sign that the platform has successfully pervaded American culture. As Instagram has gained in popularity, it has devoted more space to ads, according to L2’s Insight Report Instagram: Advertising. When the platform launched ads in 2013, it promised to “start slow” in order not to interrupt the user experience. Only a select few brands were permitted to…
  • Cannes Lions– Luxury is Ripe for Disruption

    Homa Zaryouni
    2 Jul 2015 | 5:19 am
    To see if an industry is ripe for disruption, it’s enough to look at how fast prices have climbed relative to inflation and innovation. Luxury has raised prices by 13% year-over-year between 2013 and 2014 even though inflation has been 1.5%. Meanwhile, the handbag has remained the same. For sharks like Apple, this is blood in the water. Apple has all the characteristics of a luxury brand: craftsmanship, an iconic founder, exceptional price point, vertical distribution, global presence, and a self-expressive benefit in its products. See full video for more. Subscribe to L2’s YouTube…
  • Cannes Lions – Rand & Darwin’s Baby: Uber

    Homa Zaryouni
    1 Jul 2015 | 3:42 pm
    Predictions are useless, but predicting is invaluable. With that as a motto, L2 predicted has consistently made predictions about the future of tech companies. Some were wrong: L2 predicted Amazon would decline in value in February and the share price has jumped 40% since then. L2 also predicted the irrelevance of Pinterest due to slow product development, and it is now valued at $11 billion. Yet a few were spot on, such as the prediction that Facebook and Uber will be the most valuable company in the word. Facebook recently surpassed Walmart in valuation. A few keys to its success: 1)…
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    Digital Diva

  • Festival Outfit from New Look

    Digital Diva
    10 Jun 2015 | 12:19 pm
    It’s festival season…and hopefully this year, the sun will shine! It’s not looking too bad at the moment… Whether you’re going to Latitude next week, Glastonbury in a few weeks time, Creamfields in August or just your local fête…we’ve got an ace one called Chapel Allerton Arts Festival – the ‘village’ (suburb of Leeds) turns into a giant festival for the weekend…then I reckon New Look have just the outfit. As you know, they are one of my fave high street stores so I happily took up their challenge of finding my perfect…
  • Wanderlusting on a Wednesday

    Digital Diva
    3 Jun 2015 | 12:00 am
    I don’t have a holiday booked at the moment. I KNOW!!! Very unlike me. I have been abroad four times so far this year, so I’m not exactly going to win a “poor ol’ me” contest   My travel bucketlist destinations are Peru, Japan and the Arctic Circle…but if I were to book a holiday right now? Probably a week in Italy. I love Italy (but I think you already know that). Ruth from A Model Recommends posted about her current holiday wishlist…loving the look of Poggio Piglia in Siena. Speaking of Italy, Lucy from La Lingua’s photos from Bergamo…
  • Eating too much and pinning ALL OF THE THINGS

    Digital Diva
    31 May 2015 | 4:19 am
    This week I’ve mostly been eating chocolate…some at the Hotel Chocolat Book Launch…but mostly just everyday, eating way too much chocolate. Seriously, what’s gotten into me?! It’s like my body thinks it’s going into hibernation and needs to eat anything and everything high in calories. Maybe it’s because I’ve been back working at Dowsing & Reynolds HQ again this week. Nah…I love working with for my hubby! I’ve been pinning like a demon this week. If you’re after some interiors inspiration, check out Dowsing &…
  • A New Way Of Cooking With Chocolate by Hotel Chocolat

    Digital Diva
    31 May 2015 | 3:21 am
    Hotel Chocolat launched their new book A New Way of Cooking with Chocolate and invited a few of us to the launch at their Roast & Conch restaurant in Leeds. We sampled a few of the dishes from the book (most of which you can also order in the restaurant) and here’s what I’d recommend and which didn’t do it for me… For me, it was all about three dishes… the Mac & Cheese Pies: Mac & Cheese can be a bit much for a full dish, but I love the taste…so these Mac & Cheese Pies were a real winner for me! Pastry AND Pasta?! That’s a double carb…
  • Great New York Eateries, the best London brunch spots & more

    Digital Diva
    27 May 2015 | 12:15 am
    Happy Wednesday all! Wanderlust Wednesday actually…post any of your favourite travel blog posts in the comments – either your own or someone else’s! I’ve read some great travel blog posts this week… I’ve never been to Devon…or Cornwall! Can you believe that?! I’m fairly well travelled…but not to that part of our own lovely country. I hope to remedy that soon. I’ll be taking note of Suze’s 5 Unmissable Places to Visit in South Devon. If you’ve got a trip to the Big Apple planned any time soon, I suggest you check out these…
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    ansarada » M&A News

  • Mergers and acquisitions deals, people moves of the week

    Brett Cole
    26 Jun 2015 | 1:14 am
    DEALS European grocery chains Royal Ahold and Delhaize Group have agreed to a merger, creating one of the largest supermarket operators in the U.S., reports the Wall Street Journal. The combined company will be valued at $29.11 billion based on their closing share prices Tuesday. Private equity funds CVC and KKR are studying a bid […] The post Mergers and acquisitions deals, people moves of the week appeared first on ansarada.
  • Tech people, venture capital, deals of the week

    Brett Cole
    26 Jun 2015 | 12:37 am
    DEALS Palantir, the big data start-up that began life catering for the intelligence services, is raising funds at a $20 billion valuation, more than doubling its worth in a year and a half, reports the Financial Times. The CIA-backed company is fundraising as its bookings — forward revenue — have more than doubled this year. Airbnb […] The post Tech people, venture capital, deals of the week appeared first on ansarada.
  • Mergers and acquisitions: deals, people June 15-19 2015

    Brett Cole
    18 Jun 2015 | 10:01 pm
      DEALS Martha Stewart Living Omnimedia is close to selling itself to Sequential Brands Group, an acquisitive retail-licensing company, reports the Wall Street Journal. Cox Automotive, a provider of digital marketing and e-commerce services for the automotive industry, said it would buy Dealertrack Technologies for $4 billion in cash, reports the New York Times Dealbook. […] The post Mergers and acquisitions: deals, people June 15-19 2015 appeared first on ansarada.
  • Technology deals, people, news: June 15-19 2015

    Brett Cole
    18 Jun 2015 | 9:29 pm
    Softbank’s robot Pepper Deals   Shares of Fitbit soared in their trading debut on Thursday, even after the company priced its initial public offering above an already heightened range, reports the New York Times Dealbook. The shares opened at $30.40 on Thursday morning, up 52 percent from the I.P.O. price of $20. They closed up […] The post Technology deals, people, news: June 15-19 2015 appeared first on ansarada.
  • In Asian mergers and acquisitions, document access and reporting analysis are key

    Brett Cole
    17 Jun 2015 | 9:54 pm
    Mergers and acquisitions due diligence in Asia has rapidly become like M&A in other parts of the world. Dealmakers in Asia are now concerned about data room security, making deals in the region formalized processes, less like the old days of a handshake sealing an agreement. Still, Julie Lin, an ansarada client services executive, says there […] The post In Asian mergers and acquisitions, document access and reporting analysis are key appeared first on ansarada.
 
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    Voices of the Past

  • Can you spot the historic inspiration for the Voices of the Past logo?

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    20 Jun 2015 | 10:22 am
    When I looked into a new logo for Voices of the Past, I wanted something that represented both history and technology.  I discovered the graphic above while visiting the Minnesota Archaeological Society website, and something about it struck me. Check out the tailfeather of the bird on the right. Does is remind you of any new … Continue reading Can you spot the historic inspiration for the Voices of the Past logo? →
  • Tips on Creating a Large Family Tree for a Gift (with templates)

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    10 Jun 2015 | 8:46 am
    By Suzie Kolber A large family tree framed and presented as a gift is a wonderful way to honor a person. It is the ideal choice for a milestone birthday or anniversary and has a lot of meaning. It can be difficult to choose the right template with so many options. The right one for … Continue reading Tips on Creating a Large Family Tree for a Gift (with templates) →
  • Traits of an e-newsletter worth staying subscribed to

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    30 May 2015 | 11:49 am
    Someone asked me recently to name examples of good email newsletters. I have to admit I scratched my head a bit on that one. In the last two weeks I used Gmail filters to effectively get rid of 90% of my subscriptions. Boy has my life improved! A lot has changed on the e-news front in … Continue reading Traits of an e-newsletter worth staying subscribed to →
  • The Burning of Columbia uses digital media to commemorate history

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    24 May 2015 | 1:38 pm
    Subscribe on  ITUNES Connect with Voices of the Past about #digitalheritage on Twitter at twitter.com/heritagevoices Linkedin at linkedin.com/in/jkguin Have you ever dreamed of what it would be like to go back in time to take part in a historical event? In this podcast, we’ll meet someone who has been involved in helping many folks do the … Continue reading The Burning of Columbia uses digital media to commemorate history →
  • Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    3 May 2015 | 2:28 pm
    The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick I’ve been working in (and with) social media for several years now. Despite all the emerging services, there’s been very little that’s actually new in approaching it. Guy Kawasaki is someone I respect, and it’s the reason for looking … Continue reading Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook →
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    Digital Jungle

  • Digital Jungle Wins Tourism Holdings Limited

    Eliot Liang
    24 Jun 2015 | 9:39 pm
    Sydney, AUSTRALIA, June 25th 2015 Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today the signing of an Agency of Record with Tourism Holdings Limited that appoints Digital Jungle as their Digital Agency for the next year. Tourism Holdings Limited (thl) is Read More The post Digital Jungle Wins Tourism Holdings Limited appeared first on Digital Jungle.
  • How Western Brands can Benefit from TMall Global

    Meg DeJong
    10 Jun 2015 | 12:30 am
      China’s biggest e-commerce retail service, TMall Global, is leading the way in SEO. Although TMall is a service provider that operates without a company or overhead cost, they have been overwhelmingly successful in attracting business. TMall works with Western companies to help them boost their brand image and sell foreign authentic goods to the Read More The post How Western Brands can Benefit from TMall Global appeared first on Digital Jungle.
  • Strategic Alliance of Baidu and Taboola

    Meg DeJong
    24 May 2015 | 5:52 pm
      This week, Chinese search engine giant Baidu and content marketing firm Taboola made news when they announced their strategic partnership. Working together, these two companies can enhance the services that the other provides. But what do these companies each do separately? Baidu’s Success In the simplest terms, Baidu can be thought of as the Read More The post Strategic Alliance of Baidu and Taboola appeared first on Digital Jungle.
  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
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    Sprout Social

  • 4 Instagram Trends Every Marketer Should Know

    Jennifer Beese
    2 Jul 2015 | 7:17 am
    From new filters and editing tools to video support and sponsored content, Instagram has evolved into a powerful platform for businesses. The social media space and the platforms within it change at a rapid pace—and trying to keep up can be challenging. But tracking and analyzing past and current trends can help you more easily adapt. Let’s take a look at some of the current Instagram trends and what’s in store for the future so you can be better prepared in designing your strategy. 1. Instagram Ads A simple photo-sharing app among friends has grown into a powerful mobile platform for…
  • How to Create an Instagram Marketing Strategy

    Alicia Johnston
    1 Jul 2015 | 11:53 am
    Instagram, with more than 30 billion images shared and 300 million monthly active users, generates an average of 70 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. At only five years old, the platform has shown significant growth in its overall user base and in almost every demographic group in the past year. As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21…
  • 55 Digital Marketing Experts You Should Follow on Social Media

    Kristi Hines
    30 Jun 2015 | 8:09 am
    Want to know more about specific aspects of digital marketing, but not sure who to follow? There are tons of digital marketing experts to choose from—the doers, the speakers, the writers, the researchers, and so on. In this post, we’re going to look at the top digital marketing experts you can follow in specific areas (use these links to navigate): Content Marketing Conversion Rate Optimization Data & Analytics Email PPC SEO Social Media Note that while some experts only talk about their area of expertise, others talk about digital marketing as a whole. Experts were discovered using a…
  • 15 Instagram Marketing Tips for Engagement

    Alicia Johnston
    29 Jun 2015 | 1:56 pm
    Referred to as “the king of social engagement” by Forrester, Instagram enables brands to share photos and videos with fans on a platform that boasts an average per-follower engagement rate of 4.21%. As you create an Instagram marketing strategy for your brand, engagement should guide your plans for content, community management and more. To help you on your way, we’ve gathered some of the best Instagram marketing tips for growing an authentic and engaged following. Read on for our take, and add your own advice in the comments. 1. Be Consistent Post fresh content on a regular basis,…
  • Social Media Etiquette and Best Practices

    Sarah Nagel
    25 Jun 2015 | 10:43 am
    Social media etiquette and best practices for each channel are becoming more and more important with the increase of users and content posted on social channels. While some may see the Internet as a lost cause for civility and politeness, there’s still an unspoken responsibility for professionals in the industry to maintain some sense of order. As social media/community managers there has probably been more than one instance where you’ve cringed at the format of a post. With knowledge of settings and algorithms, it’s hard not to critique every piece of content you see, as well as…
 
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    Carrot Communications

  • What can brands do when they make embarrassing mistakes?

    Gemma Storey
    3 Jul 2015 | 5:42 am
    Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate word. This caused an issue earlier in the year when it was reported that Google was tagging pictures of dogs as horses, but it’s most recent error finds the software tagging photos of a software developer’s friends as “Gorillas”. Of course, this should never have happened. Google has, however, responded well by: Apologising. Not a stiff, legal approved,…
  • Broken promises: what happens when brands let fans down?

    Gemma Storey
    24 Jun 2015 | 5:52 am
    Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It turns out that the developer, Rocksteady, worked with an external development partner for the PC port of the title, and it’s now working with it to fix the issues. That hasn’t stopped people from taking to social media to criticise the developer, or to Steam and Amazon to leave negative reviews of the game. “Some players had expected issues after Warner Bros. Interactive Entertainment…
  • PR: it takes all sorts

    Gemma Storey
    1 Aug 2014 | 6:51 am
    Having just read Rebecca Reid’s experience of working for an unnamed public relations firm, I feel the need to give her points some consideration. First, it kind of goes without saying that the Telegraph article describes her experience, and that just because other people’s experiences may be different, it doesn’t invalidate her own. (Second, I really want to know which PR agency this was, but then I am very nosey.) Look, PR isn’t for everyone, but not all PR agencies are the same. Whom do you serve? You have your huge, multi-national conglomerates that seem to work across every…
  • Mindfulness at work: five ways it can help

    Gemma Storey
    16 Jul 2014 | 12:30 am
    Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help marines control stress. “Mindfulness is about managing the monkey mind.” (Rasmus Hougaard) Stopping us from continually pinging back and forth from one thought to another, from one task to another – even if it’s just switching between…
  • The slow death of productivity: work smarter, not harder

    Gemma Storey
    17 Jun 2014 | 8:32 am
    Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this feeling of busyness often leads to the death of productivity. 1. Letter trays I am firmly of the belief that letter trays were invented by a person fully intent on destroying my last vestige of organisational zeal. That’s why my triple stack of Satan’s desk equipment is now…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Examples of Short Contractor Videos

    David Chism
    23 Jun 2015 | 12:58 pm
    In this post, I am doing something a bit different. I have talked to many of my clients over the years on using video in their marketing. This can be a tough one for many of you reading this to swallow. So what I’ve done is tried to make this a bit easier for you. I have linked up a number of different types of videos used by others in the industry (and similar industries). I hope these videos will help inspire your team to begin creating great content for your prospects. The more you can embrace videos and their growing power in today’s online marketing world, the more business…
  • Is Branding Only for Large Companies?

    David Chism
    10 Jun 2015 | 1:29 pm
    If you own a small to medium size contracting business, chances are you have heard marketing professionals tell you that you need to build your brand or invest in branding your company. Hearing that you need to “do” marketing to build your brand does not sound good to most of you, because you are thinking, “Yeah but I need my phone to ring today!” I am right there with you. Getting that phone to ring is the lifeblood of our businesses, right? If that phone is not ringing, my guys are not working! The title of this blog, “Is Branding Only for Large…
  • GuildQuality for 3rd Party Reviews and Customer Feedback

    David Chism
    19 May 2015 | 5:01 am
    I have known about GuildQuality for a number of years now, and I really do like what they are doing in the contracting market. Online reviews have become more and more popular but getting those online reviews have been a real pain for many contractors, so I have a growing number of customers now using and enjoying the features GuildQuality has to offer. Some of you might be familiar with a couple of their competitors: Customer Lobby & DemandForce. Note: I have had very little experience with DemandForce (owned by Intuit) and have not had customers embrace it (yet). It actual is a…
  • Discussing The Cost of Contracting Jobs on Your Website

    David Chism
    12 May 2015 | 8:29 pm
    I am going to let you in on a little secret. What you charge to paint someone’s home, fix a leaky pipe, or remodel a kitchen is not top secret. In fact, it never has been! I know you do not want your competitors to know your hidden talents, but the fact of the matter is this: If a competitor wants to know what you charge for your services, they will find a way. Guess what? It is ok that they know. There is not really anything to hide. What I would like to accomplish in this post is to encourage you guys to do something that might be out of your comfort zone. I would like your company to…
  • The 2 Percenters

    David Chism
    5 May 2015 | 7:59 pm
    Dear Professional Home Service Provider, 98% of your customers are saints! Do not forget this! 2% can be a real pain, especially with this current digital age and the ability to post a negative online review at any moment. Do not let these folks threaten your business by telling you they might write a horrible review unless you give them what they want! I have recently heard from a number of you all that you ended up doing free work for these 2%ers because of their petty threats. Some of you may have read my post from last week, No Problem vs My Pleasure. In this post, I mentioned to always…
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    Eli Rose Social Media

  • Your Curated Awesome for 7.1.15

    KristinZaslavsky
    1 Jul 2015 | 4:00 am
    Happy almost Fourth of July! We’re well aware that most of you are trying to tie things up and get out of here for a long weekend so we’re bringing you your awesome early this week. Don’t Obsess Before Vacation With the holiday weekend coming up, I thought this was a good article to start out with. Now, if only I can take my own advice. The not com revolution More and more companies are opting not to use a .com. I’m curious to see if this trend continues or if it’s a flash in the pan. Facebook says rainbow profile pics won’t be used to sell ads Should we believe them? Their track…
  • 4 Tips to Increase Future Sales When Business is (Naturally) Slow

    LizJostes
    29 Jun 2015 | 4:00 am
    Doing what we do, our work load is very much client-driven. Although we’ve definitely identified trends of specific periods of time every year when we tend to have a flurry of inquiries and new clients starting, we definitely are at the mercy, so to speak, of our clients and their needs. When you are in a client-service position, you work when your clients need you to. It’s simply the nature of the beast. This is very different than many other businesses and industries that have other factors that drive what will be their busy seasons and slow times. If your business activity and…
  • Your Curated Awesome for 6.26.15

    The E R Team
    26 Jun 2015 | 4:00 am
    Just think: This time next week we’ll have started on a 3-day weekend! Thank goodness for national holidays, amiright? Now for this week’s #CuratedAwesome. How to Write Blog Headlines that People Will Actually Click On The words you *think* help encourage the click, no longer do. Plus, what kind of effect the use of brackets has on engagement. Using Author Tags to Grow your Audience This author tag is for Facebook, and lets you have your name appear in the link’s description area along with presenting users with the option to click a button to Follow your public posts. 20…
  • Facebook Video Insights

    LizJostes
    24 Jun 2015 | 4:00 am
    Facebook has decided to go big with video! (At least temporarily.) In an effort to take on web video giant YouTube, Facebook has shifted a lot of news feeds focus (by granting amazing organic reach) to videos directly uploaded to its platform. It created a new Videos tab as a default option on every Facebook fan page. It allows fan page admins to designate a Featured Video that resides on the “home page” of your fan page. Facebook’s video ads are crazy-inexpensive, too. And the Insights offered for those direct-uploaded videos continues to improve. If you’ve always…
  • Your Business & Planning for Holidays

    KristinZaslavsky
    22 Jun 2015 | 4:00 am
    It may seem early to be talking about holidays, but let’s face it – Fourth of July is almost here. With several holidays happening throughout the year, there are many things to consider – not least of which is your business. The first thing you need to decide is whether or not you plan to work on the holiday. If you do remain open, will your employees take time off? Also, will you have any holiday promotions? Of course, all these things are important. But there are some nuances to the online world that will additionally affect your business on these days. Here’s the…
 
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    Ari Herzog's Blog

  • Why You Should Stop Reading the News

    Ari Herzog
    10 Jun 2015 | 1:15 pm
    Before you read my thoughts on the subject, here is what Thoreau wrote in 1854: I don’t learn anything in the news. It’s the same content regurgitated with changed names and places. That’s boring. That’s a waste of my productivity. Instead, I click over to Twitter where I follow a few hundred curated souls and peruse what they’re talking about. If there’s anything important in the world for me to know, they will share the same links. This is known as social proof. More often than not, they’re saying the same things every day which tells me…
  • 30 Tips To Be a Digital Storyteller

    Ari Herzog
    2 Jun 2015 | 9:42 am
    Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling. I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them. 1. Choose a name for your blog. Pick a name that is connected with your goals and one that is memorable to the ear and finger. 2. Buy a domain. Self-host your blog via WordPress.org. It is more sustainable and customizable than the free version of WordPress.com. If you don’t care about memorability and customizations, go with the free one. Forget about…
  • Happy 8th Birthday to My Blog

    Ari Herzog
    31 May 2015 | 1:42 pm
    May 2015 marked the eighth birthday of my blog! It’s seen three URLs, multiple names, and many designs. You can visit the archive and read my initial blog posts about apartment life and everything under the sun, tracing when I started writing about digital marketing. For instance, here’s a piece from May 2007 critiquing a website. Today, I’d write that much differently with screenshots and an accompanying video. I’ve created a lot of content since 2007 — and people continue to visit, comment, and share. What you can expect between now and May 2016: You can expect…
  • Weekend Reading

    Ari Herzog
    23 May 2015 | 6:39 am
    Here are some articles I’ve recently read and shared. You may enjoy them too… First, a fun video: Between Medium and Linkedin, which has a better audience for content marketing? Are you confusing marketing and communications? Do you care about logos and municipal branding? The myth of stranger danger and what to do about it. What fear tells you and why it’s important. What happens when the U.S. runs out of internet addresses. Where NASA tests hardware bound for space. If defective eyesight is acquired, can poor vision be corrected? Thanks for reading. Please sign up to receive…
  • I Ate a Pretzel Last Night

    Ari Herzog
    2 May 2015 | 10:24 am
    That’s right. Paleo me ate a pretzel. Dipped in cheese. I ate some bread, too. They were delicious. I don’t eat bread products often. I tend to avoid sugar and anything that breaks down into sugar. I started the paleo lifestyle in July 2014 and I maintain it about 90% of the time. And those occasions when I eat bad foods? I embrace those 10% meals, chew everything to savor what I’m tasting, and smile. Thanks for reading. Please sign up to receive blog posts by email.       
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    Laurence Borel

  • 6 things about the first 6 months into my PhD

    Laurence Borel
    20 Jun 2015 | 4:07 am
    Doing social by day, writing about social by night has left me virtually no time to blog about social. It’s now been a full 6 months since I started my PhD and the first chapter of my research is now well underway. So what is it like you may ask? 1. PhDs are as lonely as they say… no one will understand what it is that you’re researching, including yourself! Which leads me to #2… 2. … the dreaded question ‘Oh, you’re doing a PhD?! What’s your research about, then?’ My typical answer tends to be somewhat long-winded gibberish… One of…
  • No hashtags, no frills, just a good old prank

    Laurence Borel
    12 Feb 2015 | 12:30 pm
    This campaign is awesome and truly put a smile on my face. Nice to see that marketers can still get eyeballs on their content the good old-fashioned way without the social fluff. Well played Ford!
  • Kickstarter campaign: The Secret Lives of Heroes

    Laurence Borel
    8 Feb 2015 | 10:54 am
    “Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve.” – Robert Indiana Popularised by the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, Pop Art is a genre that draws on popular imagery celebrating commonplace objects and people of everyday life. I came across a pretty…
  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
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    Incite Group - Understanding the Whole Customer Experience

  • The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

    Matt Pigott
    12 Jun 2015 | 9:49 am
    If you specialize in digital demographic analysis or online marketing, chances are that this is a prickly pear of a subject that gets discussed a lot around the water cooler. After twenty years of significant progress, social media is reaching maturity. We know this because it has, in a very short space of time, turned the traditional sales process on its head. But it doesn’t feel like things will stop there either.Related Content: How Different Age Groups Behave Across SocialMillennial MindGetting to grips with the digital generationImage: Primary Event: The Corporate Social…
  • Apple Watch: The Marketer's Perspective

    Nick Johnson
    9 Jun 2015 | 3:03 pm
    Knee-jerk reactions to early consumer euphoria may prove unprofitable in the long run. Download our Apple Report to get the full scoop on how the Apple Watch will change the landscape for marketers and what you can do to prepare.
  • The State of Agencies: The Impact of Programmatic

    Nick Johnson
    9 Jun 2015 | 3:02 pm
    Programmatic advertising is upending the traditional model of buying and selling media. It’s a game changer, but unfortunately the rules didn’t come with the game. In this report, we look at the traditional agency model and investigate how its role is changing in the new ecosystem
  • Peacekeeper, Navigator, Student: The Role of the Marketer to 2015

    Nick Johnson
    9 Jun 2015 | 3:02 pm
    Marketing and communications are in a state of flux. Both disciplines are facing significant internal and external pressures to evolve. This briefing, the product of direct conversation with senior marketing executives, and feedback from thousands of brand marketers across the world, is designed to help you navigate a path through a challenging and changing landscape.
  • Corporate Social Media in the USA: A 2015 Snapshot

    Nick Johnson
    9 Jun 2015 | 2:58 pm
    A snapshot of corporate social media in the United States. As part of the build up to the 6th Annual Corporate Social Media Summit New York we wanted to gauge some of the top trends both now and in 2015. We reached out to our US social community based in corporate brands to get a snapshot of what’s the current key issues and likely trends.
 
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    DreamGrow Social Media

  • Thinking: Cognitive Biases in Sales and Marketing

    Priit Kallas
    16 Jun 2015 | 6:37 am
    From Friday to Sunday 3-day traffic and conversion event Digital Elite Camp 2015. The event is organized by Dreamgrow and ConversionXL. My talk covered cognitive biases and mental heuristics that marketers can use to persuade people. Endowment effect, loss aversion, sunk cost fallacy and others help to make better converting landing pages. In the onboarding process you can use different mental techniques to get users stick with the program. Here are the slides of the talk: Thinking: People are doing it wrong! How cognitive biases and mental heuristics help to sell more. Deeper understanding…
  • How to Use Social Media Channels to Build Your Newsletter

    Priit Kallas
    16 Apr 2014 | 7:01 am
    Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list. The campaigns on social media sites should be used to engage people and lead them to make the next step in the funnel. The best goal would be to make the potential customer buy your products or services but this may not be always possible. In this case you should strive to get more information and a permission for future communication. Building your newsletter through social media campaigns When you…
  • 11 Reasons Why Newsletter Beats Social Media

    Priit Kallas
    8 Apr 2014 | 6:09 am
    It’s time to reallocate funds to your content marketing and newsletter. Start integrating social media to boost your email marketing. With the latest changes to what gets into the Facebook newsfeed it’s becoming clear that engaging your hard won fans will become increasingly difficult. Facebook’s share price is going up and they have to find ways to justify that with increased ad revenue. Latest analysis published by Marshall Manson from Social@Ogilvy found that organic reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of…
  • André Morys from the largest conversion agency in the world

    Priit Kallas
    4 Mar 2014 | 1:47 am
    André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in the world). Their customers include renowned national and international online retailers, financial services and manufacturers. André’s writings have been widely published by professional and popular media alike: Adzine, iBusiness.de, Website Boosting, Internet World, and many other magazines. He’s also been a lecturer in usability and user-centered design at universities and…
  • Brian Massey: Keynote speaker for Elite Camp 2014

    Priit Kallas
    3 Mar 2014 | 3:00 am
    Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get more visitors. He appears in his trademark lab coat when speaking…
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    EduTek n Social Media Advisor

  • Geofeedia: Location Based Social Media Monitoring Tool

    EduTek_SocialMedia Consultant
    19 Jun 2015 | 3:39 am
    We are familiar with social media monitoring tools based on keywords / hashtags. Now let me introduce Geofeedia that monitors based on location first and then using other parameters. According to Geofeedia’s website, it is a  ‘location based social media monitoring platform that lets you search, engage, and analyze real-time social media content from anywhere in the world — with a single click’ Image Source: http://bit.ly/1MRyJWX Unlike usual social media listening tools, Geofeedia runs the search first by location rather than by keywords or hashtags. Thus you get more hidden data…
  • My Recent Updates in Educational Technology & SMM

    EduTek_SocialMedia Consultant
    15 Jun 2015 | 11:29 pm
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
  • Innovative Digital Marketing Conference

    EduTek_SocialMedia Consultant
    20 May 2015 | 11:44 pm
    Don't forget to attend the 'Innovative Digital Marketing Conference' on 17th June at Colombo Organized by  Asha Jayamanne Managing Director / CEO at Integrated Learning Solutions, Colombo, Sri Lanka The above event was to be followed up in Male' (Maldives). The events at both the places are postponed to July. Will provide the updates after the events are over.
  • Create Interactive Learning Experiences from Online Videos

    EduTek_SocialMedia Consultant
    13 May 2015 | 4:43 am
    As the title suggests you can create interactive learning experiences from online videos using Zaption. These interactive learning experiences engage the students thus making learning an active experience rather than a passive one. Zaption lets you customize the online video by adding images, text and questions to meet your learner’s needs share the interactive videos with a simple link or embed on your blog posts, website or LMS get instant analytics of students’ responses that helps you measure student’s understanding and redesign instruction You can watch a quick demo by visiting the…
  • Marketing Technology Virtual Conference

    EduTek_SocialMedia Consultant
    4 May 2015 | 3:09 am
    You can join the Marketing Technology Virtual Conference on 8th May at 11am ET. According to Marketing Technology Virtual Conference 3 experts will talk big picture about how the new technologies are changing marketing along with real tips and strategies for getting at the data you need so that you can convert leads to revenue, and drive conversion with content. ‘Your FREE pass includes access to: Three actionable sessions with live, interactive Q&A Networking lounge for discussion with your peers and speakers Expert advice and tips from our sponsors Special attendee-only resources’…
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    smcdallas.org

  • Recap: Facebook Growth Hacking with Dennis Yu

    Sarah Beacom
    30 Jun 2015 | 2:47 am
    If there was one adjective to describe this month’s Social Media Dallas event with Dennis Yu, it would be mind-blowing. Before we get to the knitty-gritty of the presentation, there’s the food to gawk over for a moment. Chris, the man behind Snappy Salads, outdid himself once again with an impressive (and extremely delicious) spread of wraps and salads alike (not to mention those tasty cookies to wash it all down with)! Be sure to check out one of their locations near you for a tasty lunch or dinner soon. Chris, the man behind @snappysalads, hanging out before the event! Share some love…
  • Social Media Dallas Announces its New Board

    Laurie Shook
    22 Jun 2015 | 8:03 am
    What does the 2015-2016 Social Media Dallas board plan to accomplish this year? We plan to stick to our founders’ mission: bringing in good speakers, educating people, sharing best practices and exploring new technology. We’ll also emphasize some specific objectives, based on what you told us you needed in the annual member survey. IMPROVE SPEAKER QUALITY. As Vice President of Programming, Teresa Martin of FLIP CAT Consulting is tasked with this objective. We are headed in the right direction, with the talented Dennis Yu of BlitzMetrics speaking on Facebook Growth Hacking June 24. On July…
  • Facebook Growth Hacking in 30 Steps

    Dennis Yu
    10 Jun 2015 | 2:03 pm
    On June 24th, we’re going to talk about Facebook growth hacking, which is an extension of the dollar a day strategy that we talked about last year. There are a lot more pieces to this puzzle, so we’ve been preparing a checklist to share at the event. ”Growth hacking” is not breaking into computer systems, but using techniques in sequence to drive awareness and sales. It’s about applying small doses of effort, amplified with micro-budgets to get high impact returns. It’s not a magic social media elixir– you know the aisle to buy those sorts of…
  • Recap: Customer Service at the Speed of Social

    Sarah Beacom
    27 May 2015 | 12:15 pm
    The May 2015 SMC Dallas event was a success, providing information about customer service within social media, great food from Snappy Salads, and lots of networking amongst Dallas professionals. This month, SMC Dallas attendees had the pleasure of watching three distinguished, knowledgeable professionals share their insights on delivering customer service in a digital age. Alex Tan, Executive Director at Golin, delivered questions to John Valadez, Social Media Care Program Manager at Samsung Mobile USA, Ashley Pettit, Social Business Manager at Southwest Airlines, and Juan…
  • Social Customer Service and Facebook Marketing Up Next

    Laurie Shook
    28 Apr 2015 | 1:21 am
    Welcome to baseball season and baseball metaphors. Social Media Dallas has a couple of heavy hitters on deck for its May and June programming. Customer Service at the Speed of Social on May 21st features big brands speaking about the challenges dealing with customers, fans and haters under the spotlight of social media. We’re fortunate to have some well-known brands appearing on our panel, including Southwest Airlines, Samsung and TXU Energy, moderated by Alex Tan, Executive Director at Golin. Our panelists include: Ashley Pettit, Social Business Manager at Southwest Airlines John Valadez,…
 
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    Rick Mahn

  • Misty Morning Sunrise

    rickmahn
    26 Jun 2015 | 8:22 am
     
  • Computing Hardware 2015

    rickmahn
    10 May 2015 | 10:22 am
    It seems like I change operating systems like most people change shoes. I’ll go from Windows to various versions of linux on a monthly basis. About 18 months ago, I wrote a post about my computing hardware for 2014. It’s now May of 2015 instead of November of 2013 and I figured its time to update that hardware list again. The big changes are in my main laptop for personal use, and my mobile phone. I dislike calling it a phone, but that’s what most people still call their mobile devices, so… what the heck, right? On the laptop front, I’ve gone with a Samsung ATIV…
  • The Storm & The Reward

    rickmahn
    4 May 2015 | 11:53 am
    After a pretty good thunderstorm yesterday evening… We got a nice reward in a full panoramic rainbow.
  • First Ride – 2015

    rickmahn
    15 Mar 2015 | 10:22 am
    Got the bike out for the first ride of the 2015 season. Looking forward to the next seven or so months of riding!
  • Happiness CDXXXVIII

    rickmahn
    9 Mar 2015 | 7:15 am
    On my way to a client this morning, I was lucky to view this:  
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    Ernest Barbaric

  • Inspire Your Creativity With These Three Simple Habits

    Ernest Barbaric
    24 Jun 2015 | 4:12 pm
    Earlier this year, I started “urban sketching”. Going out for a stroll in interesting neighbourhoods, and sitting down to draw and paint whatever captures my attention. It only takes about 15 minutes to finish a sketch — and in that time, there is nothing else. I’m able to be fully present, notice small details and movements, and completely let go of any anxieties and worries I may have. I come back from my sketch-walks rejuvenated, often with new content and business ideas. It’s like having a happiness stimulus package delivered right into the brain — elevating mood, reducing…
  • How to build an editorial calendar (for a meaningful life)

    Ernest Barbaric
    1 May 2015 | 11:02 pm
    I’ve been a terrible marketer. One of the most important elements of building a platform, and creating deep relationships with your community is to create valuable content. Consistently. Well, I’ve been slacking. I haven’t posted a new article for over 4 months now, and my “publishing anxiety” level finally met my procrastination level. The problem wasn’t that I had writer’s block, or that I somehow became illiterate since then. The problem was that I didn’t feel confident about my writing, and how that writing would serve my greater purpose. So, I went back to the cave (newly…
  • How to Stop Burnout, Reduce Stress & Boost Creativity

    Ernest Barbaric
    7 Dec 2014 | 12:37 pm
    Looming deadlines. Never-ending to do lists. Being creative on-demand. Dealing with constant change as well as an overflowing inbox. This is reality for most marketers and entrepreneurs. It’s also the cause of burnout, fatigue and anxiety. This is why good ideas die before they see the light of day. Our minds are too busy dealing with these stressors, to muster enough power for creative thought and meaningful action. I don’t talk about it much, but I often battle anxiety, fear and melancholia even after 8 years of running a pretty successful business. Just two weeks ago, we had another…
  • How To Find Your Voice, Dare To Be Vulnerable & Live Your Brand

    Ernest Barbaric
    4 Nov 2014 | 8:39 pm
    A few months ago, on a Thursday evening, I got a call from a friend. He was part of an organizing committee for a WordPress conference to be held in Calgary that weekend. It turned out one of their morning speakers had to cancel at the last minute and now he was looking for a replacement that would speak on something related to blogging in 2 days time. And that is how I came to give the most naked and vulnerable talk of my speaking career. In front of about a 100 bloggers, developers and entrepreneurs. Instead of preparing one of my usual strategy and principle loaded presentations, I gave an…
  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
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    HarveyLeach Media Training

  • Alastair Cook’s lips positioning

    Graham Leach
    3 Jul 2015 | 1:04 am
    We’re just days away from the start of what, from my point of view, is the most eagerly-awaited event on this year’s sporting calendar, namely the Ashes. (For overseas readers of this blog and those who are non-followers of the game, the Ashes are the regular series of five cricket matches, known as Tests, between England and Australia – arguably the longest and most seriously-fought sporting contest in history.) The series begins with continued focus on the England captain, Alastair Cook. His style of captaincy has been criticised by several people, including the two very…
  • Why refusing to talk to the media can be an own goal

    Ann Bird
    22 Jun 2015 | 4:30 am
    There’s a saying that news reporters like to spout: “We don’t stop covering the story just because YOU won’t talk to us.” It sprang to mind recently when I read that two high-profile organisations had decided to refuse to give direct interviews to specific journalists. The first “ban” came from the Head of Media at Newcastle United and was contained in a letter to the local newspaper, The Chronicle. It said: “…the three NCJ Media titles, The Chronicle, The Journal and Sunday Sun, will not be permitted access to any media facilities, press conferences and player…
  • A basket full of brilliant soundbites from the new Tesco boss

    Ann Bird
    8 Jun 2015 | 8:06 am
    When you hear a really great business interview, it shines brightly. Perhaps that’s because there’s a paucity of good examples of corporate communication. Instead, we hear too many presentations struggling to break free from a PowerPoint straitjacket, or soundbites ruined by vacuous phrases such as “going forward”. (I heard that one twice today in a flagship radio news programme, including once from a senior reporter.) So take a bow please, Mr Dave Lewis, the new chief executive of Tesco. He was interviewed on Radio 4’s consumer programme You & Yours last week and from a media…
  • How you avoid falling flat when you all hit the right note

    Ann Bird
    22 May 2015 | 1:25 am
    “Singing from the same hymn sheet”, “being on the same page”, “having your ducks in a row” – it doesn’t matter how you describe it (though it’s best to avoid these post-match clichés), company spokespeople need to abide by the sentiment: be consistent. One of the key lessons to emerge when we run in-house media training is that delegates often can’t agree on a certain message or are simply unaware what that message should be. Putting staff through a series of mock broadcast or print interviews can very quickly highlight such oversights or misunderstandings. For…
  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
 
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    Digital Tomorrow Today

  • How to avoid a QR Code Disaster

    Jamie Riddell
    24 Jun 2015 | 4:35 am
    You may have seen last week’s news from Heinz. A QR code used for one of their campaigns expired and was taken by someone else. Instead of visiting a Heinz page from the QR code, users were taken to a different type of sauce entirely.  The error was shared with global news outlets which gleefully wrote up the gaff.   Such a problem could have easily been avoided with some planning and investment. Heinz haven’t stated exactly what the error was but we expect it was one of two things: Expired Domain, linked from the QR code Expired QR Code If the URL was expired, someone…
  • Don’t Build Links, Encourage Them…

    Jamie Riddell
    20 May 2015 | 2:20 am
    Link Building is an important element any successful SEO strategy. It can also be one of the most time consuming and unrewarding elements of SEO. Before you undertake a link building programme ask yourself this one question… ‘Why would someone link to my site?’ With this simple question, you can overhaul your link building strategy. The traditional process for Link Building Link Building is a process of identifying high quality, relevant sites, reaching out to request a link and hoping for the best. Link Encouragement is a wider process of ensuring there are reasons to link…
  • Think twice before using Craigslist in your SEO Marketing Strategy

    Jamie Riddell
    7 May 2015 | 2:23 am
    Craigslist, the US classified sites is a behemoth. In the US alone it is used by over 60 million with over 81 million classifieds posted every month. The domain is valuable with a Domain Authority of 91 making it a potential opportunity for anyone looking for site promotion or link promotion. Indeed, if you Google some other articles on marketing with Craigslist you will find some useful tips on how to create posts and how to rotate them frequently. Certainly Cragislist offers massive potential for classified ads but for your digital marketing or SEO, you will need to check the small print.
  • How long form content can boost your SEO

    Jamie Riddell
    28 Apr 2015 | 1:41 am
    Long Form Content can be defined as longer articles over 1,000 words. They focus on one topic and ensure maximum focus and relevance. Some call this the ‘one inch wide, one mile deep’ approach. It has the potential to be very attractive to search engines and support higher natural search positions when written well and implemented correctly.     Long form content can demonstrate expertise, provide authority and generate trust. All of these three things can benefit your SEO and your resultant conversions. The creation of long form content also encourages the writer to…
  • Praise for our SEO Audits

    Jamie Riddell
    22 Apr 2015 | 3:25 am
    We are delighted to share a recent client testimonial for an SEO Audit.  The client is Native Eye Travel, a specialist adventure tours company.    Native Eye Travel provides small group adventure tours in Africa, Asia, Middle East and Europe. As a growing business we are keen to capitalise on natural search traffic to grow enquiries and bookings of our tours.   We chose DTT for our SEO audit based on their proven experience in digital marketing, a fantastic knowledge of the travel industry and a fixed price. Jamie and his team worked closely with us during the audit, dovetailing…
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    Kommein

  • The Difference Between Constructive Criticism and Verbal Abuse

    Deb Ng
    1 Jul 2015 | 6:15 am
    Warning: Very harsh language (not mine) ensues. So yesterday I wrote a little post about how E.L. James was treated unfairly during her Twitter chat the other day. This particular blog has very little traffic on a good day, so you can imagine my surprise went my post went viral – thanks to a tweet and Facebook share from author Anne Rice. Because of the boost in traffic, and because my post was shared on the hashtag, I received mixed responses from people who read or participated in the chat.  Almost everyone has been respectful even in disagreement and for that I’m grateful.
  • Defending E.L. James In the Aftermath of #AskELJames

    Deb Ng
    30 Jun 2015 | 1:43 pm
    If you were to ask my friends how I feel about the “Shades of Grey” books they’ll tell you I think they’re poorly written with awful characters.  They may even tell you about the time I went off because Anastasia Steele, a modern college graduate, had no idea how to send email or even turn on a computer. They know this because I’ve talked about my thoughts regarding the “Shades of Grey” books at many-a book club meeting. Not a fan. I’m telling you this because I’m about to show my support for E.L. James as a writer and content…
  • How Learning to Set Up Niche Blogs Opened Many New Doors for Me

    Deb Ng
    25 Jun 2015 | 8:24 am
    For me, the key to blogging independence was to stop relying on other people to set up WordPress and hosting for me.   My name is Deb and I’m a niche-aholic. I have blogs in many different niches. It’s a sickness, really. I have ideas for blogs and potential income opportunities, and they stay in my head until I do something about it. Except for one thing. I’m technically challenged. The problem with being a technically challenged blogger is that I had to rely on other people to set up my blogs for me because I was clueless in that area. This got to be very expensive,…
  • 10 Tips for Selling Affiliate Products and Services on Your Blog

    Deb Ng
    12 Jun 2015 | 3:00 am
    One thing not many people know about me is that I own and maintain several niche blogs which I use to earn an affiliate income. The niches are very defined and a couple of them don’t have much in the way of competition. To me, these nichey money makers can be more lucrative than throwing up some banner ads. (Actually – it depends on the niche, the blog your reading now actually earns better with banners than it does with affiliates). If you discover a topic area that lends itself well to selling products, it’s definitely worth considering becoming an affiliate. I’m not…
  • Are People Still Willing to Pay Big Money for Little Blogs?

    Deb Ng
    12 May 2015 | 5:20 am
    In June, 2010, I sold my Freelance Writing Jobs blog for a nice sum of money.  It wasn’t the millions some of the more popular blogs have sold for in the past, but after taxes it was a still a decent bit of coin. While my blog was popular in its niche, it certainly wasn’t along the lines of TechCrunch or Ars Technica which sold for millions. So when we’re discussing blogs that people are willing to pay money for, I’m not referring to blogs with millions of daily page views and thousands of dollars in daily revenue. I’m talking about little blogs like this one…
 
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    Jeffbullas's Blog

  • How to Promote Your Business with Brand Ambassadors Using Visual Content Marketing

    Paul Bingham
    2 Jul 2015 | 8:01 am
    Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors…. Brand ambassadors are people, customer advocates and fans who represent and talk about your brand with passion. If they are also passionate about your brand then that can provide powerful crowd sourced marketing that can amplify brand awareness. Because they love your products and services… You should make sure that they have conversations in front of as many potential customers…
  • 3 Content Marketing Tactics to Turn Traffic Into Sales Leads

    Shirley Ben-Dak
    1 Jul 2015 | 8:01 am
    Content. We can’t escape it. Even that little communication device we store in our pocket, or the big one on our desk. They’re swarming with it. No longer are the latest headlines constrained to the local news stand – they are there to be consumed, anywhere we go. For us as marketers, this means more opportunity to find potential customers and show off what we’ve got. But how can we effectively measure the impact this is having on our bottom line? According to recent research by Content Marketing Institute and MarketingProfs, 83% of marketers have a content marketing…
  • 12 Tools You Didn’t Realize Could Send You More Blog Traffic

    Shirley Pattison
    30 Jun 2015 | 8:01 am
    It’s no secret. We all want more blog traffic. For some of us it helps grow our business. For others it offers that warm and fuzzy feeling when we open up our Google analytics dashboard. The harsh reality is that producing content and getting it noticed is not the easiest job – and you’re not the only one in the race for more website visitors. Every day more and more content is produced, and people have to make a choice. Your readers make a choice about what to read, and what to forget about. This means we need new and unique ways of attracting people to our blog and keeping…
  • 27 Tricks to Boost Blog Post Conversion Rates

    Aaron Agius
    29 Jun 2015 | 8:01 am
    It’s frustrating right? You’re knocking out tons of good blog posts, and people are liking them. Social media shares are on the rise. Traffic is steadily growing. You can feel the momentum building. But something is missing, and it’s the thing you need most. No one is taking action and subscribing to your email list or engaging with your content. So what do you do? You could do something drastic like stop your content marketing efforts all together. Maybe you could adjust who it is you are targeting with your content. Or the easiest option, just give up – online…
  • 5 Ways To Flood Your Blog With Traffic Using Pinterest

    Marc Guberti
    25 Jun 2015 | 8:01 am
    Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a social network that is growing faster than any other, and taking all of your prospective readers with it. The whisper is getting louder and louder… Soon you won’t be able to ignore it. That nagging little whisper is Pinterest. And if you haven’t figured it out already, you may be missing a trick by not using the world’s most visual social network. Pinterest was…
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    Shiraz@ShirazDatta.Com

  • BIG {Data, Possibilities, Challenges}

    25 Jun 2015 | 10:35 am
    Download as PDF
  • 2015 Roundup Of Cloud Computing Forecasts And Market Estimates

    18 Mar 2015 | 6:38 am
    Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels. A Goldman Sachs study published earlier this year projects that spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018 compared with 5% growth for the overallenterprise IT. Centaur Partners and other firms mentioned in this roundup are seeing more enterprise-size deals for cloud computing infrastructure and applications. While each of these consultancies and research firms have varying forecasts for the next few years, all…
  • Big Ideas - 2015

    9 Feb 2015 | 6:23 am
    These are the trends and ideas Influencers are focusing on in 2015. This clean info graphic does reflects an interesting shift that we can expect in 2015, and of course, the companies to look after. Personally, I am keeping an eye on LinkedIn, Tesla and SpaceX. Further, I certainly believe that this will be the year of Bio-sensing Wearable where it will first time could experience the domain of “must haves” from merely being a cool device. Considering the amount of companies (large & small) entering into the space, the 2015 will experience a new dimension…especially after the launch…
  • Where Big Data Jobs Will Be In 2015

    30 Jan 2015 | 6:04 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • How to Build Your Email List from LinkedIn and Twitter

    Amy Hall
    2 Jul 2015 | 5:45 am
    Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. This maybe because email prompts […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Amy is also an expert WordPress VA with…
  • Social Content Marketing is Your New Fundraising Rocket Booster

    Claire Axelrad
    1 Jul 2015 | 5:45 am
    ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of…
  • How to Use YouTube Cards to Make Your Videos More Interactive

    Jayson Duncan
    30 Jun 2015 | 5:45 am
    YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others…
  • My 9-Step Process to Skyrocket Facebook Business Page Engagement

    Neal Schaffer
    29 Jun 2015 | 5:45 am
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media…
  • The Emotional Role of Social Media Sharing

    Wade Harman
    25 Jun 2015 | 5:45 am
    You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. As I left for my hotel room that night, […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • Monetizing Social Media with Rory Vaden

    Dave Delaney
    2 Jul 2015 | 10:48 am
    Have you wondered how to earn more money using social media marketing? Did you know that social media is the key to online business networking? Do you want to save time using social media? I answer these questions and more in the audio file below.  I am thrilled to share my interview with New York Times best-selling author, Rory Vaden. Rory recently had me as a guest on his podcast, The Rory... Read on...
  • How Contactually Is Making Managing Relationships Easier

    Dave Delaney
    27 Jun 2015 | 2:40 pm
    Contactually is a web-based CRM tool that will help maximize your network ROI, get more referrals and gain more repeat business, says the website. I've been using the service for over a year and closed new clients from working with it. The secret is the Bucket Game, but let me share a brief description of what a CRM is before getting into that. Customer relationship management... Read on...
  • 7 Tips for Organizing Networking Events and Meet Ups

    Dave Delaney
    24 Jun 2015 | 6:23 am
    Have you ever wanted to organize your own event? Do you already run an event, but you are not satisfied with how it is going? This post is for you. I will celebrate the fifth anniversary of my monthly networking event, Nashcocktail, next month. If you’re not familiar, Nashcocktail is a monthly networking mixer for social media enthusiasts and professionals in Nashville,... Read on...
  • Stop Blasting People

    Dave Delaney
    23 Jun 2015 | 7:07 am
    We need to send an email blast to try to sell more of these widgets. Let's blast them now! It irks me every time I hear a marketer refer to blasting their customers. I picture a violent scene from a movie, as the hero or villain shotgun blasts their way out of a jam. Shotguns are made to create as much damage as possible. You don't want to damage your email subscribers, right? I looked... Read on...
  • The Guide to Photo and Image Sizes on Facebook, Twitter, YouTube and More [Infographic]

    Dave Delaney
    13 Jun 2015 | 1:36 pm
    It's difficult to keep up with all of the different sizes of your social media images. Here is an up to date infographic of all of the sizes needed for you to create your social media presence.  Included Social Media Cover Image Sizes: Facebook, Twitter, LinkedIn, Google Plus, YouTube.  I use Canva to create quick, custom graphics. If I need something more professional, I will use 99... Read on...
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    Social Media DDS

  • Best Compliment Ever!

    SocialMediaDDS
    22 Jun 2015 | 5:00 am
    I’m a lucky girl.  I get compliments from my love-circle all of the time. And I’m over the moon happy about them…they mean the world to me.  But, I’m going to let you in on a little secret.  I’ve received even more powerful compliments than those given to me by my love circle. In fact, […]
  • Should I Stay or Should I Go

    SocialMediaDDS
    8 Jun 2015 | 5:00 am
    There have been days that I just want to chuck it all and throw in the social media towel.  Yes, even someone who teaches brands and businesses how to use social media has those days. Should I stay or should I go? That’s really the question isn’t it?  Should I stick it out and stay […]
  • Follow Me Where I Go

    SocialMediaDDS
    18 May 2015 | 5:01 am
    I used to perform in coffee houses back in the day. It’s true!  My fantasy at that time was to become a world famous folk singer.  During those frequent daydreaming moments, I still imagine getting up on a stage in a small venue with my guitar and a few musical friends and perform.   Sigh…. […]
  • Mobile-geddon: Bring it On

    SocialMediaDDS
    11 May 2015 | 5:00 am
    Just before April 21, 2015 many people with websites for their businesses were quaking in fear and uncertainty because “mobile-geddon” was approaching. What is mobile-geddon? In the past Google has put more emphasis was placed on desk top search queries than on mobile (specifically smartphones) search queries.  Because more people are using their mobile devices to do their […]
  • Sometimes Even a Bad Decision is Better Than No Decision

    SocialMediaDDS
    27 Apr 2015 | 5:00 am
        Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.   And yet… Sometimes even a bad decision is better than no […]
 
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    Joshua Swodeck

  • Are You Indispensable?

    swodeck
    25 Jun 2015 | 9:58 am
    It’s been 5 years since Seth Godin’s first visit to Orange County. I went with a few colleagues not knowing what to expect. Since then, Linchpin: Are You Indispensable? has become one of my favorite books and I’ve bought many copies to give out to friends. He left us with a charge to think differently about branding & marketing; to think differently about what we make. He told us to make art, give gifts, do work that matters, connect, lead, ship,and make a difference. Brian Elliot of thegoodbrain.com, former Universal Home Entertainment exec with 15+ years in brand…
  • To a Worm in Horseradish, the World is Horseradish

    swodeck
    24 Jun 2015 | 6:35 pm
    Even though this TED video is almost 11 years old, it still holds significant weight. Shifting the perspective away from finding the one perfect thing and discovering the perfect things that a diverse society loves is key. “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
  • What If You Just Stopped

    swodeck
    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    swodeck
    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
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    blog

  • An economic tale of two cities

    Sara Spivey
    1 Jul 2015 | 7:26 am
    I visited the Bazaarvoice office in London last week and while there, I found myself in quite a few traditional “black cabs.” I asked every driver the same question—“so what’s the situation here between cabs and Uber?” While no taxi driver was thrilled to have Uber operating in London, every single one of them understood the economics of it. And with only one exception, ALL of the drivers I spoke with also drive for Uber. Since all of the “black cab” drivers are independent operators, they can decide whether they want to participate or not. And many of them do. Across the…
  • Key takeaways on the importance of Consumer-Generated Content (CGC) from Social Media World Forum 2015

    Anke Schnedler
    24 Jun 2015 | 5:03 pm
    I recently had the pleasure to moderate a panel at Social Media World Forum in London discussing why CGC matters in brand building and customer engagement. There were some great insights shared from our 3 brand panelists – Philips, Thomas Cook and IHG, as well as great questions raised by our extremely engaged audience of approx. 120 senior social, digital and marketing leaders. I’d love to share some of their insights with you here. I opened the panel by asking how many people in the room use CGC- surprisingly, only about 40% said that they were using CGC today; that means a substantial…
  • 5 Reasons Why Fashion eCommerce Has a Bright Future

    Maria Di Martino
    22 Jun 2015 | 7:35 am
    Some would call me a shopaholic—but I’d rather classify myself as a great believer in retail therapy. And coming from one of the world’s big four fashion capitals, it’s no surprise that I absolutely love shopping! However, my shopping behavior has considerably changed in the past couple of years; as many other omni-channel consumers, I expect to be able to access content with no physical or temporal limitations. Inevitably, the fashion industry has endured many disruptions—and a complete revolution. Today’s consumers define convenience by being able to browse a complete range of…
  • The 10 big ideas from the Bazaarvoice Summit 2015, part 2

    Brent Robinson
    19 Jun 2015 | 10:29 am
    [View the story "The 10 big ideas from the Bazaarvoice Summit 2015, part 2" on Storify]
  • Why website accessibility should become your priority

    Amy Hayes
    16 Jun 2015 | 8:41 am
    This article was originally appeared on The Huffington Post. It can be accessed here. Little more than a week removed from the fourth annual Global Accessibility Awareness Day (#GAAD) -- a day designed to get people talking, thinking and learning about digital accessibility -- it seems that many of us have gone back to our daily routine, largely oblivious to the challenges faced every day as people with disabilities try to use the online tools so many of us easily take for granted. Let's face it: if you're not among the more than 640 million people worldwide who live with a physical, visual…
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    Justin Kownacki

  • My Favorite Tweets from June 2015

    Justin
    1 Jul 2015 | 4:05 pm
    I favorite a lot of things on Twitter — over 9,000 tweets and counting — but I rarely go back to revisit them. I always feel like I should, though. So this month I decided to look back through the hundreds of tweets I faved in June and make a list of my favorite favorites. […]
  • How to Fall in Love with the Long Tail of Success

    Justin
    28 Jun 2015 | 9:01 pm
    How many of your ideas have been overnight successes? Oh. Sorry to hear that. But hey, don’t give up. You might just be on a lifetime odyssey toward unimaginable success. You just have to get there. Instant Karma Is Probably Not Going to Get You Maybe you’ve heard the story about how Stephen King almost […]
  • Why Focusing on “How” Is Holding You Back

    Justin
    24 Jun 2015 | 9:01 pm
    In 2009, I was one of three people invited to teach the Pittsburgh Post-Gazette how to use Twitter. At the end of that session — in a room filled with skeptical reporters who seemed sure that Twitter was either useless, the devil, or both — we offered to help anyone who didn’t already have an […]
  • Would You Rather Be Interesting or Popular?

    Justin
    3 Jun 2015 | 9:01 pm
    I asked this question on Twitter back in 2010 and again in 2015. Both times, the answers were the same: interesting won, by far. And when I asked how people would like their online presence to be described, “Interesting” was their top answer then, too. This is actually kind of surprising. That’s because being interesting […]
  • The Only Three Ways to Succeed

    Justin
    2 Jun 2015 | 10:17 am
    You want to succeed at whatever you’re doing, right? Then stop making it harder than it is. Life and business are deceptively simple: make more than you spend, and give more than you take. Everything else is just variety. Inherently, we all know this. But we trip ourselves up by overcomplicating what’s essentially a very […]
 
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    BSitko

  • ApartmentsOverload

    bsitko
    22 Jun 2015 | 4:02 am
    On the surface, Brad looks like a well meaning, great guy. Familiar. His arguments many years ago about Chaos Theory and the unpredictability of nature, were spot on, especially as it relates to dinosaurs. Seeing commercials for ILS’s wasn’t something anyone could’ve predicted. Nor would I have wanted to. Unless you need one, to most, apartments are pretty boring. I always wondered how anyone could make a commercial about apartments not sound like a commercial for life insurance. Earlier this year, we heard about how a change gonna come. What was the change a comin’? I…
  • Ratings and Reviews – Oversaturation or Maturation?

    bsitko
    8 Apr 2015 | 4:54 am
    Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had…
  • Set Your Data Free

    bsitko
    30 Jan 2015 | 5:39 am
    Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense…
  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
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    SociableBlog

  • Five Ways to Find Blog Topics Ideas Using Social Media

    Ashley Sanford
    2 Jul 2015 | 8:37 am
    What to write about? What to write about? What to write about? This is a question that keeps creeping into a bloggers mind every now and then. For me, it’s something that often bothers me while I’m showering, travelling, feeding my cat, and going about the daily humdrum of my life. Note, I am someone who is deemed to be tremendously creative. However, finding the most insightful, interesting, trending and educational topic in my blog’s niche every day, and I mean every day, is not a piece of cake. Sometimes, it can take hours of thinking and contemplating. They say the best ideas just…
  • Facebook Instant Article and Its Potential as a New Publishing Format

    Bidisha Gupta
    9 Jun 2015 | 9:44 am
    A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic…
  • Advanced Search Operators For Link Building (Infographic)

    Brandon Leibowitz
    8 Jun 2015 | 11:12 am
    The death of old SEO tactics has left several webmasters and their websites in the limbo. While most have successfully latched on to the new parameters set by Google, quality backlinks have been a matter of concern for many. Taking into consideration, this problem that most web masters are facing today, I’ve created an infographic which highlights intelligent use of Google search to come out as winners. In other words, the infographic sums up the most effective search operators that webmasters must be aware of. These search operators help unravel a wealth of backlinking and other SEO…
  • Social Media Is A Lead Generation Gold Mine

    Justin Hartzman
    3 Jun 2015 | 8:50 am
    In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those posts and a ton of others like them occur every…
  • 12 Most Damaging PR Disasters Of the 21st Century

    Rebecca Baines
    27 May 2015 | 11:24 am
    It’s never going to be a simple life in the public eye, but some businesses and brands don’t make it easy for themselves. We’re only human, but in today’s (often big and scary) digital world, mistakes can be amplified to brand-damaging extremes. All it takes is one questionable tweet and a storm can erupt globally in a matter of minutes. From a customer standpoint, this immediacy is brilliant as it means brands and businesses must be more transparent than ever before in order to neutralize unhappy consumers or employees on a rampage. For the brands themselves, however, the nature of…
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    Kikolani

  • 10 Facebook Hacks to Make Your Small Business Look Colossal

    Swadhin Agrawal
    23 Jun 2015 | 6:00 am
    When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform. 1. Get a fully optimized business page. There is nothing worse than having your business…
  • Fetching Friday – 30 Posts on Marketing and Productivity

    Kristi Hines
    10 Apr 2015 | 12:46 pm
    Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Ways Content Marketing is Going to Change in 2015 by John Rampton Social Sharing: How to Get More People to Share Your Content by Michael Stelzner Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content by Simon Penson 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site by Brian Dean How Often Should Companies Blog? [New Benchmark Data] by…
  • Fetching Friday – 23 Posts on Marketing and Productivity

    Kristi Hines
    3 Apr 2015 | 10:00 am
    Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 5 Ways Blogging Changed My Professional Life by Jordan Fried A Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon 7 Companies That Are Dominating Content Marketing by John Rampton Search Engine Marketing What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday by Rand Fishkin Spam Score: Moz’s New Metric to Measure Penalization Risk by Rand Fishkin…
  • Conference Spotlight: Build Grow Scale LIVE

    Kristi Hines
    30 Mar 2015 | 12:11 pm
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following. Funnel Building – Learn about funnel design, psychology, and building methods. Ecommerce Strategy – Private…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    27 Mar 2015 | 8:00 am
    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner The 10 New Rules Of Visual Content Marketing by Paul Bingham Advanced Content Analysis in Google Analytics by Jeff Sauer 10 Trends Shaping the Future of Branded Content by James Cooper 10 Skills a Digital Marketing…
 
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    Cendrine Marrouat

  • Canal du Midi, France (black and white)

    Cendrine Marrouat
    4 Jul 2015 | 4:14 pm
    Original size: 5184 × 3456 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Beautiful moon

    Cendrine Marrouat
    4 Jul 2015 | 12:49 am
    For the last few days, the smoke from the on-going fires in Northern Saskatchewan have affected the sky and weather in Manitoba. An hour ago, I was with my dogs in the backyard when my eyes caught the moon. The colors were amazing! Cendrine Marrouat - Photography
  • Canal du Midi, France

    Cendrine Marrouat
    3 Jul 2015 | 11:00 pm
    Original size: 5184 × 3456 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Solitude 2

    Cendrine Marrouat
    1 Jul 2015 | 7:15 pm
    Original size: 3450 × 4679 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Solitude

    Cendrine Marrouat
    30 Jun 2015 | 9:56 pm
    Original size: 3450 × 4679 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
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    Digital Royalty

  • Digital Royalty News: Hanging up the Crown

    Amy Jo
    24 Jun 2015 | 8:04 am
    Where passion, purpose and skill collide, happiness resides. This intersection is constantly evolving and changing as we take our journey through life. It’s up to us to acknowledge when there is a need for change and act on that change. Today I’m announcing that after six solid years, Digital Royalty will be winding down in the near future as a result of some recent sizable shifts that affected our company. Some of these shifts were in our control and some were not. In order to honor our core values, which have been the epicenter of our culture, we have decided to hang up our crown.
  • You get an ad!

    Darren Flores
    5 Jun 2015 | 11:31 am
    On this week’s episode of Social Snacks, we learn about where the majority of millennials are getting their news, Instagram’s new ad platform for businesses, and a Twitter video trick! The post You get an ad! appeared first on Digital Royalty.
  • Own It

    Chelsea Hartling
    18 May 2015 | 11:02 am
    At Digital Royalty, our Core Values are what we practice and live by everyday. Team member Chelsea Hartling explains why “Own It” is her favorite core value, and how owning it is a part of the renegade factor we have here at dR. The post Own It appeared first on Digital Royalty.
  • Social Snacks – Into the Future

    Darren Flores
    14 May 2015 | 11:52 am
    On this week’s episode of Social Snacks, we’re getting in our DeLorean Time Machine and heading INTO the future of social media. If our calculations are correct, when this baby hits 88 miles per hour you’re gonna see some serious social snackage. The post Social Snacks – Into the Future appeared first on Digital Royalty.
  • Social Snacks – Episode 14

    Darren Flores
    30 Apr 2015 | 7:53 am
    What’s new in the world of social media this week? Videos are going vertical, emojis can now be hashtags (say whaaaat?!), and an important tool on Facebook that will change communication during natural disasters and crisis situations. Check it out on this week’s episode of Social Snacks! The post Social Snacks – Episode 14 appeared first on Digital Royalty.
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    agency 2: Social Media Agency

  • Next Gen social insights drive ROI

    agency2
    3 Jul 2015 | 4:20 am
    Social Insights Drive ROI Our challenge: A global hotel chain wants to run a social campaign to highlight their fabulous newly decorated rooms. Traditional digital marketing routes have not yielded results, so they need to think outside the box and figure out how to reach their audience in a new and innovative way. The Target audience: Young professionals who enjoy short-haul travel. Our solution: Using specialist insight technology to discover their audience’s passions, the data reveals that this target audience is predisposed to Michael Palin and “trying interesting foods”.
  • Optimising social channels for retail

    agency2
    3 Jul 2015 | 4:15 am
      A recent study tracked the social media usage of 50 top US retail brands across 5 categories: beauty, apparel, electronics, big box and home goods.   http://www.adweek.com/socialtimes/yesmail-retail-brands-social-media-channels/622117   Data from Yesmail:     As can be seen from the above graphic, Facebook is still the most popular network and is used across all categories, from beauty, to apparel, to home goods. Facebook’s ubiquitous nature keeps it at the forefront of brand conversation, and despite strong growth from newer channels, it remains a priority for…
  • Social Media: Connecting the dots

    agency2
    27 Mar 2015 | 5:34 am
    On Tuesday 31 March, 2015 our director Joel Davis, will chair a presentation at the DMA in central London. What is the DMA? The biggest marketing body in Europe, the DMA aims “to connect, enable and inspire our members to drive business growth” primarily through digital communications. Their objective includes facilitating a marketing evolution of growth at both a business and industry level. The presentation is called Social Media: Connecting the dots and will touch on various aspects of social including successful strategy, integrating social media with other channels, current…
  • Is Meerkat the next big social app?

    agency2
    24 Mar 2015 | 6:14 am
      It’s the talk of the town. A real-time video app set to take over the world. Is it really promising as a new social platform?   The live-streaming app allows users to play videos on their Twitter feeds, as they happen. According to The Independent, since its launch on 27 February, Meerkat has attracted more than 120,000 users. Not bad going for under a month.   Is ‘Meerkatting’ set to become the new way of communicating? Can it outlive its strong start and emerge as a big social network in its own right?   “The difference between Meerkat and, say, YouTube or…
  • Facebook Relevance Score – Top Tips

    agency2
    4 Mar 2015 | 9:58 am
    The relevance score is valuable towards further identifying the strength of your ad campaigns. It is important to note, it will not only affect the cost of your ads, but will also affect the visibility of your ads. (See here for Facebook’s announcement on the relevance score.) Facebook places high importance on relevance, in order to track what will be shown in an individual’s newsfeed. In essence, obtaining a high relevance score will decrease your costs; the more successful your ad in terms of targeting and engagement, the lower the delivery costs. On the flipside, if your ads are…
 
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    BarnRaisers

  • Social media builds brand loyalty. 11 compelling case studies

    Rob Petersen
    28 Jun 2015 | 6:06 am
          60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey) These facts suggest social media builds brand loyalty. But does it and how? See for yourself. Here are 11 compelling case studies that prove social media builds…
  • 10 inspiring brands with a strategy for social media

    Rob Petersen
    21 Jun 2015 | 1:05 pm
        “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin To create a brand, a business usually follows the steps of creating a mission statement, core values, competitive differentiation, brand benefits, product messaging, logo, product and/or design, identifying mark, selling idea and the business strategy and measurement plan to achieve the desired results. How many brands take these tangible and intangible benefits to their…
  • 9 non-technical steps to better data-driven decision making

    Rob Petersen
    14 Jun 2015 | 1:29 pm
        Avinash Khausik’s Glorious Executive Dashboard 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: Columbia Business School/IAB) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (Columbia Business School/IAB) Organizations driven by data-based decision making have 4% higher productivity rates and 6% higher profits (MIT Center for Digital Business) Data and algorithms have a tendency to outperform human intuition. As a result, companies are vacuuming up data to…
  • 25 examples of companies doing something with Big Data

    Rob Petersen
    8 Jun 2015 | 6:05 am
          90% of the world’s total data has been created just within the past two years (source: IBM) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (Columbia Business School/IAB) 34% of organizations say they have no formal strategy to deal with Big Data (source: Information Week) Although business leaders trust data to lead to insights on the effective management of their companies, many have no strategy on how to use data. Big data is an evolving term that describes any voluminous amount of structured,…
  • 11 signs when you don’t have a strategy

    Rob Petersen
    1 Jun 2015 | 5:42 am
          “If you want something new, you have to stop doing something old” ― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: “Strategic planning is the continuous process of making present entrepreneurial (risk-taking) decisions systematically and with the greatest knowledge of their futurity; organizing systematically the efforts needed to carry out these decisions; and measuring the results of these decisions…
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    Windmill Networking is Now Maximize Social Business

  • How to Build Your Email List from LinkedIn and Twitter

    Amy Hall
    2 Jul 2015 | 5:45 am
    Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. This maybe because email prompts […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Amy is also an expert WordPress VA with…
  • Social Content Marketing is Your New Fundraising Rocket Booster

    Claire Axelrad
    1 Jul 2015 | 5:45 am
    ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of…
  • How to Use YouTube Cards to Make Your Videos More Interactive

    Jayson Duncan
    30 Jun 2015 | 5:45 am
    YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others…
  • My 9-Step Process to Skyrocket Facebook Business Page Engagement

    Neal Schaffer
    29 Jun 2015 | 5:45 am
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media…
  • The Emotional Role of Social Media Sharing

    Wade Harman
    25 Jun 2015 | 5:45 am
    You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. As I left for my hotel room that night, […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media…
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    Heidi Cohen

  • The Social Media Revolution: Make Money Or Die

    Heidi Cohen
    2 Jul 2015 | 3:00 am
    Now is the time to get your business ready for the social media revolution. To help you, here are 5 ways to help establish your brand and be prepared. The post The Social Media Revolution: Make Money Or Die appeared first on Heidi Cohen.
  • Millennials Outnumber Boomers: The Meaning For Marketers

    Heidi Cohen
    30 Jun 2015 | 3:00 am
    Has your business figured out how to market to millennials yet? Here are 5 Key Millennial Marketing Tips Based On Research along with related data and charts to show your boss to get your business on track to succeed. The post Millennials Outnumber Boomers: The Meaning For Marketers appeared first on Heidi Cohen.
  • The Marketing Performance Blueprint – Book Interview

    Heidi Cohen
    27 Jun 2015 | 3:00 am
    Discover what's possible when the art and science of marketing collide. The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced…
  • 7 Steps To Get Marketing Awards Every Time

    Heidi Cohen
    26 Jun 2015 | 3:00 am
    Entering marketing awards contests takes time but the rewards can be worth it. Here are 4 factors to consider to help you determine whether going after marketing awards are worth your efforts and 7 steps to an award winning strategy. The post 7 Steps To Get Marketing Awards Every Time appeared first on Heidi Cohen.
  • How To Unlock Your Product Stories To Increase Sales

    Heidi Cohen
    24 Jun 2015 | 3:00 am
    Do you know how to unlock your content marketing product stories? Includes examples of real products that have increased sales from their product stories. Add these 7 types of product stories to your content marketing portfolio. The post How To Unlock Your Product Stories To Increase Sales appeared first on Heidi Cohen.
 
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    The Future Buzz

  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
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    My Community Manager » My Community Manager -

  • #CMGRHangout presents: Engaging Community on a Platform (Preview)

    Sherrie Rohde
    3 Jul 2015 | 8:54 am
    We’ve talked about the harmony of social media and community platforms as well as how to choose a community platform, but we’ve never really zoomed in on how to engage community on a platform. Many of us work on community platforms and have our own tips and tricks as to how to engage community there. How do you get started setting up gamification elements? How do you plan events on a platform? How do you setup your platform to make sure you’re listening to members and encouraging them to share feedback?Join us for this week’s #CMGRHangout panel on Friday, July 3rd at 2pm…
  • #CMGRHangout presents: Twitter Chat Communities (Storify)

    Sherrie Rohde
    28 Jun 2015 | 8:29 pm
    Jonathan Brewer and Sherrie Rohde hosted Dewi Eirig Jones, Christin Kardos, Aaron Kilby, Nicole Miller and Sarah Nagel as panelists to discuss their experiences with building and managing Twitter chat communities.[View the story “#CMGRHangout presents: Twitter Chat Communities” on Storify]The post #CMGRHangout presents: Twitter Chat Communities (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Twitter Chat Communities (Preview)

    Sherrie Rohde
    25 Jun 2015 | 9:12 am
    If you’re reading this, you’re probably a part of at least one Twitter chat community (this one!), but you might also be wondering how to start your own, what makes them work, what makes them fail, or how to improve one you’re already running. As meta as it may be, this week we’ve gathered up some of your favorite Twitter chat founders to talk about Twitter chat communities!Want to read up some in advance? Chris Barrows has interviewed both Sarah Nagel (#SproutChat) and Aaron Kilby (#MediaChat) as part of his Story of a Tweetchat series. Go check it out, you…
  • #CMGRHangout presents: Growing a Community of Innovators (Storify)

    Sherrie Rohde
    24 Jun 2015 | 8:49 pm
    This week on #CMGRHangout, Jonathan Brewer, Dom Garrett and Sherrie Rohde hosted the hangout with Harmony Eichsteadt, Brian Fanzo and Ed Giansante as panelists to discuss growing a community of innovators and all that comes with it![<a href=”//storify.com/myCMGR/cmgrhangout-presents-growing-a-community-of-innova” target=”_blank”>View the story “#CMGRHangout presents: Growing a Community of Innovators” on Storify</a>]The post #CMGRHangout presents: Growing a Community of Innovators (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Growing a Community of Innovators (Preview)

    Sherrie Rohde
    19 Jun 2015 | 10:19 am
    Growing a community of innovators can truly be a lot of fun. Not only are you surrounded by visionaries and big ideas, but you also get to regularly help them celebrate their success. Of course, it can also bring it’s unique challenges along with that.Join us for this week’s #CMGRHangout panel on Friday, June 12th at 2pm EDT/11am PDT to discuss growing a community of innovators and all that comes with it!Jonathan Brewer, Dom Garrett and Sherrie Rohde will be hosting the hangout with Harmony Eichsteadt, Brian Fanzo and Ed Giansante as panelists. Carrie Keenan will be moderating the…
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    Shoutlet

  • The Ultimate Guide for Driving Customer Satisfaction with Social Media

    Hershel Miller
    24 Jun 2015 | 9:14 am
    Companies are at a crossroads when it comes to customer service. Either they continue to provide support via traditional call center and email-centric methods, or they take the required steps to keep pace with evolving and preferred methods of customer communication. For companies committed to staying competitive, the choice is clear: Embrace social customer care. (more...) The post The Ultimate Guide for Driving Customer Satisfaction with Social Media appeared first on Shoutlet. Click the headline to read more.
  • A Checklist for Brands to Ignite Their Pinterest Marketing Presence

    Hershel Miller
    1 Jun 2015 | 7:10 am
    WHEN PINTEREST POPPED UP ON MARKETERS’ RADAR IN 2012, IT MADE A HUGE SPLASH. Since that time Pinterest has become an even bigger powerhouse. With 50 billion Pins and 70 million users since its 2010 launch, this pinboard-style network offers brands and users an experience unlike few out there in the social media space today. (more...) The post A Checklist for Brands to Ignite Their Pinterest Marketing Presence appeared first on Shoutlet. Click the headline to read more.
  • The Visual Social Media Evolution: An Infographic

    Ana de Jesus
    27 May 2015 | 6:52 am
    With the rise of social media, we saw a decrease in the use of text. The first form of online social media came with blogs and forums where text was the prime source of communication and information sharing. With the surge of Facebook, posts got shorter and with Twitter, microblogging became a trend as publishers (more...) The post The Visual Social Media Evolution: An Infographic appeared first on Shoutlet. Click the headline to read more.
  • 4 Questions to Ask About Your Social Media Strategy

    Kara Martens
    20 May 2015 | 11:02 am
    With social moving so quickly, the social media strategy your team builds will likely need some regular adjustments. Your social media strategy is a living document designed to serve as a roadmap to success – one that lets you change your routes along the way if needed. It’s not just social network changes that might (more...) The post 4 Questions to Ask About Your Social Media Strategy appeared first on Shoutlet. Click the headline to read more.
  • New Webinar: The 5 Keys for Using Social to Drive Digital Marketing Success

    Melissa Johnson
    12 May 2015 | 1:45 pm
    How can you capture social data and interactions and apply them to the rest of your marketing channels? What’s the best way to connect your social media and your marketing automation? If you’re not sure of the answers, it’s time to learn how social and digital marketing drive success together. Join us next Wednesday, May (more...) The post New Webinar: The 5 Keys for Using Social to Drive Digital Marketing Success appeared first on Shoutlet. Click the headline to read more.
 
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    Social Cubix » Blog

  • Top Mobile App Monetization Strategies Worth Implementing

    Imran Faruq
    10 Jun 2015 | 10:22 pm
    In tech circles, you’ll come across plenty of people with interesting ideas for developing mobile apps. They are experts in their chosen mobile disciplines; however, for every other blockbuster app that gets released, there are several thousand apps that end up on the cutting floor. One of the biggest culprits is a generally poor or lack of proper monetization strategy. Monetization strategies for your mobile app need to be devised as early as possible, even before development begins – what you’re after is long-term profitability and sustainability. Let’s discuss some of these…
  • 5 Top-tier Tips for Boosting Loyalty and Customer Lifetime Value

    Imran Faruq
    8 Jun 2015 | 9:31 pm
    We’re in an age of power-startups and growth hacking. A byproduct of this is that many business owners tend to focus explicitly on new user acquisition, almost ignoring the fact that it costs several times more. Hey, we all need to be on top of our game when it comes to growing our customer base, though it pays to bear in mind the value brand loyalty and customer retention holds. Consider this: The most successful mobile businesses have nearly 40% of their revenue coming from repeat customers. What’s even better, repeat customers help businesses lay low and ‘sit out’ tough economic…
  • Identifying Different Threats to Your SaaS System

    Imran Faruq
    3 Jun 2015 | 9:35 pm
    SaaS can be best described as a fast-moving evolution of certain capabilities which provide innovative features, benefits and services to its users. The success of your SaaS model squarely depends on your ability to provide the service in a highly reliable way, coupled with the most optimal privacy and performance variables, along with security. Speaking of which, security threats pop up on the radar on a near-every day basis. All internet-based systems generally have a tough time when it comes to keeping their operations protected, given the public access to the software. Legal client and…
  • Social Cubix Top 7 App Picks – May Issue

    Owais Akbar
    31 May 2015 | 9:43 pm
    Greetings folks! The peak summer season is almost upon us. So stay hydrated and well-ventilated! Grab some iced tea or lemonade, chill out and enjoy our 7-app review this month. Canva – iOS This iPad exclusive is an online app which lets you log in and save creations on the web. Creating fancy shmancy graphics through software isn’t everybody’s bag and Canva understands that. The app takes you through a complete tutorial on how to create graphic designs. Canva comes with a plethora of features and some standout ones include a humongous clipart database, premade design templates and…
  • Why You Need Mobile Marketing to Get Your Sports Team in the Spotlight

    Imran Faruq
    28 May 2015 | 8:29 am
    They say information is power, and indeed, the faster you circulate any given information, the quicker you can see your business grow and reap the fruits of your labor. Mobile Apps are taking over just about any industry by storm. Need to spread the word on a little something? Need some of your everyday tasks or priorities taken care of? Enter the world of Mobile. Broaden Your Strategic Goals Sports teams have cashed in on mobile marketing big time. It’s a potent tool team managers and coaches use to engage fans on a much more personalized level, be it at the playing field or the rest of…
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    Geeks Zine

  • Bricklaying Robot Hadrian May Put Builders Out Of Business

    Kirsty
    3 Jul 2015 | 11:36 am
    Created by an Australian engineer, the Hadrian robot can build a whole house in two days. Human builders must work for at least six weeks to build a house, and they must take weekend breaks and holidays. But Hadrian can work everyday and doesn’t need to take breaks, building a whole property much more quickly than any […] Read more: Bricklaying Robot Hadrian May Put Builders Out Of Business
  • Huge Solar Storm May Disrupt Power and GPS

    Kirsty
    2 Jul 2015 | 9:49 am
    Huge solar storms are set to continue battering earth for the next few weeks. They could disrupt GPS signals and power grids, but auroras could be seen.  Strong shots of magnetic plasma are being forced out from the sun and are traveling at a much faster speed than usual according to the US National Oceanic […] Read more: Huge Solar Storm May Disrupt Power and GPS
  • Chinese Hackers Now Switching Sides To Join Security Industry

    Kirsty
    2 Jul 2015 | 9:47 am
    China has been accused for years by the US of hacking the computers, servers and websites of other countries, and it‘s believed that a large number of hacking attempts originate from the country. But not all Chinese hackers have their sights set on infiltrating the web.  Chinese companies have suffered from an increasing number of internal […] Read more: Chinese Hackers Now Switching Sides To Join Security Industry
  • US Defence Industry Disappointed By Major Cyber Attacks

    Kirsty
    30 Jun 2015 | 9:20 am
    The US defence industry is disappointed by major cyber attacks that resulted in hackers getting hold of secure information about millions of US citizens, including those that work on sensitive arms projects, executives have said.  Information about widespread attacks on the US Office of Personnel Management were first disclosed in June and more details are […] Read more: US Defence Industry Disappointed By Major Cyber Attacks
  • 15+ Keyboard Hacks To Improve Your Workflow

    Luke
    30 Jun 2015 | 8:42 am
    When it comes to working, one of the best ways to speed up your workflow and allow yourself to do more than you initially thought is to introduce yourself to keyboard shortcuts. Keyboard shortcuts can save you a heck of a lot of time when doing tasks that usually would take quite a few clicks. […] Read more: 15+ Keyboard Hacks To Improve Your Workflow
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    Social Business Today

  • Excellent Suggestions That Will Boost Your Affiliate Marketing

    newsadmin
    4 Jul 2015 | 5:17 pm
    Excellent Suggestions That Will Boost Your Affiliate Marketing If you want to start pursuing your own business endeavors, then affiliate marketing may be for you. Affiliate marketing is a way to make money by selling products for other people. This article goes into more detail about some of the basics about affiliate marketing, as well as, some of the steps you need to take to become successful. Do not be afraid to try different programs. If you don’t like one, try another. Check out things like, payment structures, what each program provides and how you can benefit. There is also no…
  • Pinterest Buyable Pins: This Week in Social Media

    newsadmin
    4 Jul 2015 | 2:21 pm
    By Cindy KingPublished July 4, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out Buyable Pins: “You’ll start seeing Buyable Pins all over Pinterest: in the home feed, on boards and in search results. If a Pin has a blue price, it means you can buy it.” Buyable pins are available to iOS users in the U.S. [embedded content] Facebook Updates News Feed Rankings for Video: Facebook updates to the news feed ranking…
  • As Competition With YouTube Increases, Facebook Overhauls Its Video Analytics

    newsadmin
    3 Jul 2015 | 11:11 pm
    It’s been said that Facebook Video is becoming bigger than YouTube, as brands upload more video directly to the social network than ever before. Now, Facebook is catering to the needs of video publishers with the launch of a new Videos tab in Page Insights, which will allow publishers to better track the performance of videos across data ranges, along with other data, in a more accessible fashion. [Update: Along with giving people who share videos more info, Facebook also announced today that it’s changed its News Feed algorithm to highlight videos people tend to watch full-screen,…
  • Increase Your Business Revenues By Using Video Marketing

    newsadmin
    3 Jul 2015 | 5:16 pm
    Increase Your Business Revenues By Using Video Marketing The Internet has various marketing techniques for savvy business owner. Video marketing is truly an excellent form of advertisement. You can reach people all over the message of your company.The following tips will get you off on the proper path. Get all your employees and coworkers involved in your marketing campaign. Try to use someone who the camera and has clear speech. Don’t hesitate to use more than one person. Use a consistent approach in your videos. You can either remain serious and create educational videos or you could…
  • YouTube Community Development: How to Build a Following With YouTube

    newsadmin
    3 Jul 2015 | 2:35 pm
    By Michael StelznerPublished July 3, 2015 Do you create YouTube videos? Want to increase your audience? To learn how to create an online community using YouTube, I interview Tim Schmoyer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com helps people…
 
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    Clixto7

  • Half-Life 2 Highway 17 Speedrun in 8 Minutes

    LeadTech
    4 Jul 2015 | 2:57 pm
    GameSpot hooks up with Games Done Quick and Speedrunner Christopher “Studio” Grant attempts to beat Half-Life 2 Highway 17 in under 8 minutes. GameSpot
  • How to fix Samsung Galaxy Note 4 that won’t turn on [Troubleshooting Guide]

    LeadTech
    4 Jul 2015 | 1:54 pm
    Your Samsung Galaxy Note 4 is one of the most powerful and most elegant pieces of technology available in the market today but it becomes totally useless if it won’t turn on or power up. Electricity is literally the lifeline of every electronic device and if the accessory that holds that power isn’t functioning the way it should, then you just wasted several hundred dollars. In this post, I will guide you through troubleshooting a Galaxy Note 4 that won’t turn on. The purpose of troubleshooting is to find out what the problem really is and develop a strategy how to fix it…
  • Destiny’s Ghost Companion Could Have Been Much Funnier

    LeadTech
    3 Jul 2015 | 2:57 pm
    Among the complaints leveled at Destiny were those involving the uncharismatic performance of Ghost, your robotic companion. Better dialogue could have helped, and as it turns out, Bungie did solicit two well-known comedians for that purpose, though their work apparently went unused. Speaking with IGN, David Cross–best known as Tobias Funke from Arrested Development and for his work on Mr. Show with Bob Odenkirk–revealed that he spent a brief time working on dialogue for Ghost. He said he did this along with fellow comedian (and Mr. Show alum) Brian Posehn, both of which were…
  • New leak gives us a look at upcoming BlackBerry smartphone running Android

    LeadTech
    3 Jul 2015 | 6:21 am
    After tweeting earlier today that an Android-powered BlackBerry device was headed to AT&T later this year, @Evleaks decided to release a new product render of a BlackBerry device clearly running Android. It’s still unclear if this is the BlackBerry Venice that he had tipped earlier — which @Evleaks mentioned would be a QWERTY slider —  or something entirely different. You’ll notice this phone is super wide, not too unlike the BlackBerry Passport which launched back in September of last year. In fact, it’s near identical, save for the Lollipop-style…
  • Swappa launches Play Store app to check the price of your devices

    LeadTech
    2 Jul 2015 | 11:52 pm
    Swappa is a fantastic website for buying and selling your smart devices. There are tons of smartphones, tablets, and smartwatches listed on the site, and it uses PayPal for security, making it one of the best places to unload your old smartphone or pick up a new one. Swappa has a fairly decent mobile site, but today they’ve released an app onto the Play Store specifically for checking out prices of devices on the site. You can browse through different devices based on carrier or manufacturer and view detailed pricing on what that particular device has sold for over the past few months.
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    Theres a blog in my soup

  • Which are the latest social media trends for marketers and how you can use them to grow your business

    soup
    22 Jun 2015 | 3:19 pm
    The social media world has evolved rapidly in the past few years, and it continues to do so at a very fast rate. If you want your business to be successful, then you have to take into account all the latest social media trends, as these will help bring more revenue and exposure for your business! Let’s find which are the most important trends right now! Visuals are becoming very important Photo Credit: andybientSure, written content will always entice people to purchase or read onward, but visuals are crucial especially when it comes to getting first contact with a business.
  • Google Webmaster Tools (GWT) changes its name and becomes Search Console

    soup
    21 May 2015 | 1:53 pm
    What’s happening to the bible for the site owner (Google Webmaster tools)? It no longer exists! The right answer is the second official announcement and we know that one of the best and free tools that allows site owners (webmasters) to know the health of their sites from today will no longer be called Google Webmaster Tools, but Google Search Console. Why have Google chose to change the name of its well known Tools is due to the fact that the term Webmaster identifies a specific site owner, generally one that looks after all the aspects of the site like the programming, graphical…
  • Global & European B2C E-commerce data

    soup
    18 Mar 2015 | 2:32 pm
    Below is the 2013 Key B2C E-c0mmerce data of Goods and services for both European & global markets. Globally of the top 10 e-commerce countries the USA is still in the lead (only just though) with China in close second place. Regarding the European market, the UK is in poll position with 29.4% of the total share. The last image shows the usage (in millions of USD) of smartphones and tablets worldwide.
  • Big changes in 2015 with the Facebook post algorithm

    soup
    1 Mar 2015 | 3:18 am
    Photo Credit: mkhmarketingHave you noticed that the posts on your business pages are now seen by very few users? their visibility has dramatically collapsed for sure. It is all down to the new algorithm of Facebook that has taken over from the Edge Rank, primarily with the aim to persuade companies to invest more in Facebook advertising. Photo Credit: mikecoghThe intention, announced with the first algorithm changes in recent months, is to seek greater interaction between users and companies that actually have interacted with their business pages, especially to promote their products without…
  • Tumblr & Pinterest overtake Instagram in the social media stakes

    soup
    29 Nov 2014 | 3:00 am
    Recently released data from Global Web Index on the social networks growth trends as shown an interesting change. At the beginning of 2014 the social network with the fastest growing was Instagram, today the situation is somewhat different. New figures released by Global Web Index see a large increase in traffic to the social media networks Tumblr and Pinterest.   Growth in Members & active users Credit:globalwebindex.net In the last six months new user sign ups to Tumblr users grew by 120% while the photo sharing site Pinterest has shown visitor growth of 111%, important figures,…
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    Google Plus News

  • Wish You a Happy 4th Birthday Google+

    Mohamed Rafiq
    29 Jun 2015 | 10:35 pm
    Google’s entry into the social space Google+ has come a long way and today celebrating its official 4th birthday. Join me in wishing Google+ a happy 4th birthday. Do you think Google+ has lost its charm since +Vic Gundotra left Google? The short answer is a “Yes”. Atleast one googler +Vinoth Ragunathan thinks so. Here is a post that he shared on Google+and clearly calls out how +Vic use to excite Google+ followers with his infamous “I can’t sleep tonight. I wonder what that means?” and how the whole Google+ world reacts with rumors and excitement. I…
  • Google Launches Free Radio Service in the US

    Mohamed Rafiq
    28 Jun 2015 | 10:33 pm
    Google has launched a FREE Radio Service with a ton of expert picked and curated radio stations to directly compete with Pandora, Spotify and other leading online music streaming services. This is available to all Google Play Music service accounts in the United States (US) whether you’re a paid or free customer. You may browse Google Radio stations here and choose stations based on Genres, Activities (Gym, Workout, etc), Moods, Decades or even for Kids. If you’re using Google Play Music for uploading your own music (remember Google offers FREE storage for up to 50,000 songs),…
  • Xiaomi Mi Store US Sale Sold out in Under 10 Minutes

    Mohamed Rafiq
    18 May 2015 | 7:49 pm
    Xiaomi Mi Store announced few days ago that they’ll be running a flash sale of 4 items in US (and other countries) between 18th May 2015 7pm PDT and 19th May 2015 1PM CEST. Like announced, sale of the following items opened as expected exactly at 7pm PST in the US 10400 mAh Mi Power Bank for $13.99 Mi Headphones for $79.99 Mi Band for $14.99 5000 mAh Mi Power Bank for $9.99 To everyone surprise it was just matter of minutes before item by item was gone out of stock in the Mi.com US store. To be exactly within 10 minutes from the time opening for sale, Mi.com site showed Out of…
  • Google Launches Compare Auto Insurance Quote Tool

    Mohamed Rafiq
    5 Mar 2015 | 9:34 pm
    If you are in the market shopping for a new insurance or renew your existing Auto Insurance you might already know how hard it is to find a best quote. You’ve to visit each Insurance providers website, fill in all the personal and driving information before it can provide you a single auto insurance quote based on your needs. You have to repeat the same again and again in each website before you can figure out the best auto insurance price. Wouldn’t it be great if there is a single website or tool where you’ll input all the required details and get insurance quotes…
  • Google Teases Major Changes to Google Contacts with Preview

    Mohamed Rafiq
    3 Mar 2015 | 9:44 pm
    Contacts is the fundamental to everything while using the Google Network. Google+ contacts, Gmail contacts, Hangout contacts, Phone contacts, etc to name a few. How about managing all of them from a single place? Google has revamped the contacts portal with a major UI change based on Materialistic design and some important new features. Please note that this is just preview of the upcoming Contacts portal but the good news is you’ll be able to take rest ride right away without waiting for it to be released. For the first time Google has done something really amazing by opening up a…
 
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    Social Samosa

  • All you need to know about Snapchat’s biggest updates!

    Sukaina Meghani
    3 Jul 2015 | 4:11 am
    On July 01, 2015,  Snapchat announced not one but three major updates on its blog since their launch in 2011. Good old tap-and-hold to view snaps has been replaced with tap-for-view user interface. Although, their Tap-and-hold feature was rarely complained about, this new update will not give its 100M daily active users tired thumbs. This feature should please voracious Snapchatters. Other upgrades include changes in Snapcodes which is termed as a ‘Serious Upgrade’. A picture of the user can now be used as their display image in the middle of the Snapcode for other users to know, add and…
  • RepIndia wins digital mandate for GAP India

    Social Samosa
    3 Jul 2015 | 2:46 am
    The mandate includes launching various GAP stores across India online and managing and amplifying the channel’s presence across social media platforms. The agency will work towards curating, creating and executing content revolving around the central belief of the retail brand – to create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing. Commenting on the account win, Ayesha Chenoy, CEO & Co-founder, RepIndia, said, “We are really excited and honoured to be partnering with…
  • Social Samosa Tool Feature – LocoBuzz

    Social Samosa
    2 Jul 2015 | 9:03 pm
    About the tool! LocoBuzz is an Online Reputation Management tool used by various brands for Listening, Analyzing and Engaging with the right target audience across all digital platforms. The analytics and engagement platform can be effectively deployed to listen and respond to online buzz created by the brand and assess effectiveness of a given marketing campaign. One of the most powerful features is, Social CRM, which can add another dimension to customer data base and assist brand in engaging with the client in a more personalized manner. Who founded the product/company? Vishal Agarwal…
  • Apollo Homecare appoints First Show Digital as its digital agency

    Social Samosa
    2 Jul 2015 | 1:09 am
    Initiating their foray into Home Healthcare, Apollo HomeCare has appointed Hyderabad based First Show Digital as their digital and creative agency after multiple rounds of pitch by various agencies. Apollo HomeCare is an initiative that started almost a year back and started its foray into home healthcare under the leadership of Dr. Mahesh Joshi, CEO, Apollo HomeCare. “Home Health is an unmet need of the country & is an emerging industry in India. Apollo with its country-wide network of hospitals, clinics, pharmacies is launching its home healthcare services to address this need of the…
  • Brands have gone insane

    Sukaina Meghani
    1 Jul 2015 | 8:50 pm
    ‘Get famous or die trying’ taken by brands a little too seriously. After posting these, advertising team of the brands most likely must’ve wished to die. With the recent Triumph ad goof up gone viral, Social Samosa takes a look at ads that managed to give everyone the jitters. 1. Triumph – Lingerie brand  On 21st June, Father’s day, Triumph international advertisement featured in ‘Ceylon Today’ newspaper in Sri-Lanka messed up. ‘For the ladies..who pamper their dads’ – this tagline attracted a lot of attention on social media…
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    Social Media Sun

  • 9 Best Responsive WordPress Themes In 2015

    Contributor
    24 Jun 2015 | 6:45 pm
    In the modern world, visitors can choose to look at your website using a range of devices, from the traditional PC to the more advanced technologies such as mobiles or tablets. The problem for most website owners is that these different devices are all differently sized, and all have different graphic viewers. This means that, in order to allow your visitors to view your website properly, you need to be able to use a WordPress theme setting that ensures those themes change in response to the type of device that the viewer is using. Responsive WordPress themes are designed to do exactly that…
  • Yes, You Can Still Build Links!

    Michelle Rubio
    30 May 2015 | 9:08 am
    One of the key components of a successful internet marketing strategy is having the right links to your business website. Link building, when done properly, can help improve your page ranking and increase your search engine visibility. Through links, search engines are able to find all of the content on your website to index that content. Consequently, your target audience is driven to your website where you can convert your online leads into customers. Here are some helpful tips on how small businesses can implement the right link building tactics as part of their internet marketing…
  • #WhyDoYouNeedAGoodHashtag?

    Anna Fox
    20 May 2015 | 7:26 am
    If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to posting on multiple platforms such as Twitter, Instagram and Facebook. But before you begin posting anywhere, you have to develop a great hashtag for your business’ social media campaign. Why? Great campaigns or brands use…
  • 5 Ways The Cloud Has Changed Marketing

    Contributor
    12 May 2015 | 10:01 am
    Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however, consumers are well-versed in ‘traditional’ marketing approaches. They don’t wait to be seduced by the right advert – instead, they actively seek out the services they need and choose which companies they want to work with based…
  • The Impact of FUFISM on Search Engine Results

    Contributor
    30 Apr 2015 | 3:35 pm
    FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended target market is kept in mind at all stages of the development of your online content and that Good, well managed target market research data is distributed to each person working on your online resource in the best manner for that…
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    Cygnis Media Blog

  • 3 Tips For Mobilegeddon Friendly Responsive Design

    blogadmin
    1 Jul 2015 | 12:07 am
    On April 21, Google released an updated search algorithm that will display mobile-friendly results for Google searches from a mobile device. According to IBM’s Cyber Monday report, smartphones drove 28.5 percent of all online traffic. Therefore, this algorithm update named as Mobilegeddon, which doesn’t affect desktop searches, or even tablets, is still a big deal. In a perfect scenario, all websites should be mobile-friendly. However, in the real world, there are legacy builds, business requirements, and development timelines to deal with. So, for all those who missed the boat…
  • UX Design Tips For Your App With Examples

    blogadmin
    26 Jun 2015 | 12:32 pm
    An app filled with splendid features coupled with a poor UX is an invitation to frustration. To be clear, the UX tips in this post are not revolutionary or groundbreaking. In fact, we assume that you know most of this stuff already, but as it happens to all of us for one reason or another, we overlook or neglect crucial UX design considerations from time to time. So, for that reason, here are some tips that will help enhance your app’s UX. You will also see a few examples of apps that demonstrate each UX design tip. Avoid one-size-fits-all approach We all are different, so why should the UX…
  • 5 Reasons Why React.js Is So Popular

    Cygnis Media Editor
    17 Jun 2015 | 10:25 pm
    While discussing isomorphic javascript applications as the potential future of the web, we mentioned some useful framework for creating isomorphic javascript applications. From all these handy tools, we think React deserved a proper review due to its popularity among developers. Almost every front-end developer loves to try new things. New frameworks, new build tools, anything that makes their work more efficient. However, with the front-end world changing on a daily basis, it’s hard to spend time to learn a new framework – especially when that framework could eventually become a dead…
  • Episode IV: Tools That Can Help In Product Development

    Cygnis Media Editor
    12 Jun 2015 | 6:58 am
    In our previous episode, we have discussed how starting out with a minimum viable product is a useful technique for product development teams. This is the last episode in our product development series, in which we will discuss some useful tools for product development. Product Development Tools Product development is a process which is divided into multiple stages. There are hundreds of tools (if not thousands) available in the market for each stage (phase) of product development. For example, during idea initiation or idea screening, a product development team usually performs market…
  • Everything Apple Announced at WWDC 2015

    Cygnis Media Editor
    10 Jun 2015 | 10:04 am
    Apple’s announced a lot of things in its Worldwide Developers Conference (WWDC). For our readers’ interest, we have compiled everything in a simple way. So, let’s dig in. OSX 10.11 is El Capitan Apple has announced the new OS X 10.11 for Mac users and they have named it El Capitan. El Capitan will have features like gestures, such as shake to enlarge the mouse cursor, and a new way to pin websites on Safari. Moreover, the browser will also add a speaker icon in the URL bar to mute music coming from any tab opened. You can also search better with Spotlight in El Capitan. You can look for…
 
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    Right Mix Marketing Blog

  • 7 Productivity Benefits of Breaks From Work

    Tom Treanor
    23 Jun 2015 | 10:29 am
    Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Steps To Better Online Privacy

    Tom Treanor
    22 Jun 2015 | 12:31 am
    Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Essentials of a Marketing Collaboration Tool

    Tom Treanor
    15 Jun 2015 | 10:55 am
    As your marketing team grows (or as your network of collaborators grows), it becomes harder and harder to manage work via emails, spreadsheets and chat messages. When upgrading to a marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Bing’s SEO Ranking Factors ~ The Complete List

    Guest Author
    14 Jun 2015 | 11:48 pm
    Whenever marketing experts or SEO specialists speak about search rankings, it is always in reference to Google. You hear about Panda and Penguin, and all of the other algorithm changes that Google... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 Things You Need to Consider Implementing a Small Business Social Media Strategy

    Guest Author
    8 Jun 2015 | 10:48 pm
    Gone are the days when the only way for business owners to earn and engage customers was the door-to-door marketing tactic. Although, there are a few owners who still believe in traditional... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Deltina U

  • Mobile and Location Based Marketing

    Deltina Hay
    29 Jun 2015 | 10:07 pm
    <a href="https://deltinau.myshopify.com/cart/1185885745:1" target="_blank">Buy Mobile and Location Based Marketing | 2 Hours | 17 Video Lessons</a> Are You Mobile Ready? The mobile web is here. Right now! Mobile and Location Based Marketing shows you how to market your local business and get your online presence mobile ready. Learn what it takes to get in front of the largest online market: mobile device users. “What I like most about Deltina is that she is never over promising and always over delivering!” — Asi Ace M. Why DeltinaU? Based on Deltina Hay's critically…
  • #FacebookPlaceTips and #PayPal Purchase Protection | News From the Source

    Deltina Hay
    16 Jun 2015 | 11:14 am
    Better Business with #FacebookPlaceTips and #PayPal Announces Changes to PP Purchase Protection | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Facebook Place Tips and PayPal Purchase Protection Place Tips: A Valuable Page Tool for Local Businesses Source: Facebook Facebook launched their Place Tips App earlier this year. Now in a recent post on their Facebook for Business blog, Facebook is offering businesses valuable…
  • Google #MyAccount and #Instagram Improved Ads | News From the Source

    Deltina Hay
    9 Jun 2015 | 5:51 am
    Google Rolls Out #MyAccount and #Instagram Announces Improved Ads | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Google My Account and Instagram Ads Google My Account: Keeping your Personal Information Private and Safe—and Putting You in Control Source: Official Google Blog Google account holders can now enjoy an increased amount of online security thanks to the new Google My Account feature, launched last week. In an…
  • How to Fix Bad #Reviews and an Awesome Guide to #Quora | News You Can Use

    Deltina Hay
    4 Jun 2015 | 11:50 am
    How to Fix Damning Business Reviews from @SEngineLand and A Beginner’s Guide to Quora from @BufferApp | News You Can Use News You Can Use from DeltinaU: Stories you can use to improve your online presence and marketing strategies. In this edition: How to Fix Bad Business Reviews and A Beginner’s Guide to Quora 10 Ideas: How to Fix a Damning Business Review Source: Search Engine Journal People take reviews seriously. Study after study show that reviews impact consumers’ buying decisions. So what can you do to combat the effects of a bad review? In an article on Search…
  • Buyable Pins and #GooglePhotos | News From the Source

    Deltina Hay
    3 Jun 2015 | 7:25 am
    Pinterest Announces Buyable Pins and Google Launches Google Photos | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Pinterest Buyable Pins and Google Photos Pinterest Announces Buyable Pins Source: Pinterest Blog Pinterest announced this week that users will soon be able to purchase products directly from Pins. Pinners can even choose colors and other variants right from the pin. And purchases can be made on the spot…
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    EarningDiary » EarningDiary

  • Children’s Home Safety Tips For Working Parents

    Lakhyajyoti
    30 Jun 2015 | 5:35 am
    We find that in today’s world, due the high cost of living, sometimes both partners have to work. When the child is young, the mother takes leave or quits a job for a year or two. But not every mother can do this for a long number of years. Even if you think your child […]
  • What Are the Best Phone Systems You Can Buy for Less than $600?

    Osho Garg
    26 Jun 2015 | 8:51 am
    So you are thinking about opening a new business and become your own boss. Good for you! Now, it?s time for a reality check. This will be an uphill battle. Did you know that according to Forbes 8 out of 10 entrepreneurs who start businesses fail within the first 18 months? Yes, the odds are […]
  • Smelting Gold – The Art of Alchemy

    Lakhyajyoti
    24 Jun 2015 | 9:54 am
    Alchemy is an ancient art that humans have been fascinated with for eons. As far back as humans are able to remember, gold was a critical element in society that was crucial to determine status, after all – almost everything was paid for in either gold or silver. Realizing this and driven by curiosity alchemists […]
  • Five Tips for Quickly Organizing Your Finances

    Osho Garg
    23 Jun 2015 | 1:15 am
    Financial organization can get away from people very quickly, especially in the move from being a teenager to being an adult with bills. Without a plan, data is everywhere, paper bills are thrown around willy-nilly, and it can be difficult to figure out what money is due where, and when. To help get you out […]
  • Donating to Great Causes Online

    Osho Garg
    20 Jun 2015 | 6:02 am
    Now that you’ve worked so hard to earn your money, what are you going to do with it all? Planning on donating some? Looking for an individual or organization worthy of your (tax-deductible) donation? These day’s it is even easier to donate. Look online. Plenty of crowd sourcing and funding options are available.Tax Deductions It […]
 
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 61: Joana Galvao on Design Inspiration

    Amy Schmittauer
    3 Jul 2015 | 8:03 am
    This amazing human became a fast friend of mine at Tropical Think Tank this year and I’m so excited to share her design expertise with you. Joana Galvao shares amazing value on this show today and you should stay tuned until the end to find out how she can help you for FREE! Access to […] The post TMLS 61: Joana Galvao on Design Inspiration appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 60: Human SEO for YouTube Videos

    Amy Schmittauer
    29 Jun 2015 | 4:00 am
    Most people overlook this very important step to uploading a YouTube video that not only helps for search optimization, but offers you the HUMAN side of SEO. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Or Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Bluehost: Get your website up and running […] The post TMLS 60: Human SEO for YouTube Videos appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 59: My Podcast Workflow

    Amy Schmittauer
    28 Jun 2015 | 9:00 am
    If you’re thinking about podcasting to grow brand awareness, you should take into consideration the workflow for each episode so you know whether it’s something you need to outsource or especially if you plan to do it yourself. This is my per episode podcasting workflow for The Marketing Lifestyle Show. Access to all links below straight […] The post TMLS 59: My Podcast Workflow appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 58: How to Make Google Work for You

    Amy Schmittauer
    22 Jun 2015 | 4:11 am
    This is a tip that will take you minutes to set up but help you for years to come. Make Google work for you so you’re on the cusp of new information and, potentially, new opportunities to grow your brand. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3NI Stitcher Radio | RSS Feed | […] The post TMLS 58: How to Make Google Work for You appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 57: Cole Hatter on Making Your Money Matter

    Amy Schmittauer
    19 Jun 2015 | 4:00 am
    Success is about more than the status of your bank account. Cole Hatter shares his experiences as an entrepreneur that help you discover how to make your money matter. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Nk Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Bluehost: Get your website up […] The post TMLS 57: Cole Hatter on Making Your Money Matter appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
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    TechAbly

  • Play H.265/HEVC Videos on Android

    Mrinmay Bhattacharjee
    28 Jun 2015 | 1:09 am
    Short tutorial explaining how to play x265 coded videos on an Android powered smartphone and tablet device. Read Complete post Play H.265/HEVC Videos on Android at TechAbly
  • Download Latest Graphics & Chipset Drivers for your Computer

    Mrinmay Bhattacharjee
    22 Jun 2015 | 8:12 am
    Short Guide that tells you how to download latest Intel drivers for your computer? Read Complete post Download Latest Graphics & Chipset Drivers for your Computer at TechAbly
  • Now Book Railway Reservation Ticket on your Mobile!

    Mrinmay Bhattacharjee
    25 May 2015 | 8:51 am
    A detailed step-by-step guide to book Train tickets online with IRCTC connect App for mobile. Read Complete post Now Book Railway Reservation Ticket on your Mobile! at TechAbly
  • Get Advance Internet Credit loan on Airtel

    Rahul Arora
    26 Mar 2015 | 6:18 am
    A guide to get advance Internet credits on your Airtel prepaid connection—a loan of 65MB data worth Rs. 15. Read Complete post Get Advance Internet Credit loan on Airtel at TechAbly
  • Backup and Restore your Blogger template

    Rahul Arora
    24 Mar 2015 | 9:18 am
    A beginner's guide for backing up and restoring your Blogger template using inbuilt Blogger tools. Read Complete post Backup and Restore your Blogger template at TechAbly
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    Social Media For Law Firms

  • The Secret to Getting More Facebook Post Engagement

    Samantha Collier
    4 Jul 2015 | 12:10 pm
    The post The Secret to Getting More Facebook Post Engagement appeared first on Social Media For Law Firms. A recent article by the Washington Post, When to Post Things to Facebook if You Want the Most Likes, states that “good timing” is part of Facebook’s elusive newsfeed algorithm. Just in case you don’t know, Facebook has a secret method (similar to Google’s search algorithm) of deciding which stories/status updates will show up in your […]
  • Post to Multiple Google+ Pages with Sprout Social

    Samantha Collier
    12 Jun 2015 | 12:46 pm
    The post Post to Multiple Google+ Pages with Sprout Social appeared first on Social Media For Law Firms. Sprout Social has added yet another feature to their social media management system. According to the Sprout Blog, you can streamline your publishing by posting to multiple Google+ Pages at the same time. Law firms with multiple offices will find this feature extremely helpful. In addition to posting updates on multiple Google+ Pages, you can […]
  • How Social Media Builds Your Reputation

    Samantha Collier
    12 Jun 2015 | 12:10 am
    The post How Social Media Builds Your Reputation appeared first on Social Media For Law Firms. I was recently interviewed by The Globe and Mail about smartphone apps that match lawyers with clients. Back in 2012, the same paper published my comments regarding how law firms were beginning to get involved in social media. Journalists ask for my opinion on law firm social media matters because of my online reputation. I built my presence by penning […]
  • 6 Simple Ways to Stand Out From the Crowd Online

    Samantha Collier
    13 May 2015 | 12:55 am
    The post 6 Simple Ways to Stand Out From the Crowd Online appeared first on Social Media For Law Firms. I started tweeting professionally five years ago today according to Twopcharts.com. Here’s my best advice from my 1828+ day social media career: stay weird! The online realm is a competitive venue, but you can stand out with a few easy steps. 50 million people took the Twitter plunge in the past year for a grand total of […]
  • How To Use Twitter Like a Boss

    Samantha Collier
    1 May 2015 | 3:24 am
    The post How To Use Twitter Like a Boss appeared first on Social Media For Law Firms. Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot Help […]
 
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    Brandwatch

  • Marketing: How to Optimize YouTube to Drive Marketing ROI

    Henry Hernandez
    1 Jul 2015 | 6:18 am
    The statistics on internet video speak for themselves. YouTube is the #2 search engine in the world By 2017, it’s predicted that close to 70% of all internet traffic will be video 92% of mobile video viewers share videos with others Your site has a 50% higher chance of ranking in the first page of search results if it includes video You need to use video to market your business, but you’ve probably heard that before – from vendors, marketing, maybe even your spouse. Perhaps you’ve even looked into getting videos professionally produced and balked at the cost, or tried…
  • Influencers: Dealing out our Brandwatch Twitter Top Trumps

    Phillip Agnew
    29 Jun 2015 | 8:15 am
    Last Thursday we hosted our first UK Brandwatch Live event. In a swanky west London bar we got together with some of the leading minds in social to explore two meaty topics: social media and business intelligence. To mark the event, our design team fused their creative minds together to build something memorable for each attendee. The outcome was Twitter Top Trumps with a distinctly Brandwatch flavor, featuring some of the leading influencers online.   Using Brandwatch Analytics we collected Twitter stats on some of the platforms’ influential users. We looked at each…
  • React: Thousands of People are Tweeting about Wimbledon Every Hour

    Marcus Beard
    29 Jun 2015 | 6:06 am
    The gates of Wimbledon 2015 have just opened. Keen tennis fans who’ve been queuing all morning for tickets are basking in the sun, trying to figure out which court they can huddle around. Already, the first few matches are underway. Twitter has introduced a new emoji to mark the annual tournament. The tiny tennis racket has been attached to over 102,000 Tweets already – and we’re only halfway through day one.   We’ve combed through all of them so far to give you a taste of what’s it’s like to be courtside, and to see who social’s favorite is.
  • React: How Newspapers Thrive or Flop Online in 6 Charts

    Marcus Beard
    26 Jun 2015 | 8:09 am
    Print isn’t dead. Quote-spouting social gurus will prophesies that news of the future (and present) will never grace a printed page. They’ll tell you news will only come in 140-character news bytes or beamed directly into our headsets through fascinating on-the-ground live streams. Newspapers, though facing a sharp decline in readership, aren’t dead. Circulations have been in decline a while, but the most recent statistics show signs of leveling out. Though, now, no newspaper only has the single responsibility of getting an edition to press every day. Running a newspaper…
  • Analysis: The BMW vs Mercedes Social Presence Showdown

    James Lovejoy
    26 Jun 2015 | 6:03 am
    Welcome to the second installment in the social presence showdown series. In last month’s showdown, we examined the age old soda wars, finally deciding a victor between longtime rivals Coke and Pepsi. Today, we focus on brands of a different caliber: Mercedes-Benz and BMW. For decades, these German titans have loomed in the upper echelons of automobile manufacturing, protected by a persistent heritage and propelled by an unrivaled focus on future innovation. Whereas traditional brands often lag on social, innovative brands will lead the pack. As such, brands like Mercedes and BMW represent…
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    MeWe

  • The MeWe Movement, Sender’s Remorse, and Discussion Improvements

    MeWe Team
    3 Jul 2015 | 12:59 pm
    When you joined MeWe, you didn’t just become a part of the best private communication network ever, you joined a movement – a movement that is changing the face of social media, revolutionizing how we communicate with one another, and taking bold steps to preserve privacy. On MeWe, you can have the best of what social media has to offer without wondering whether someone is sitting in on your conversation, selling your photos for profit, or scraping your personal information to share with advertisers or the government. This is because you are our number one priority and that is…
  • Why Does Europe Hate Silicon Valley?

    Mark Weinstein
    29 Jun 2015 | 3:43 pm
    Americans love sightseeing in Europe. Europeans love jetting around the United States. We admire the Beatles, French Impressionists, Belgian chocolate, and a host of other European cultural icons and sights. They adore Taylor Swift, New York City, our Hollywood films and much more. It’s a virtual lovefest, until you start talking about modern technology. That’s where Europe turns the other cheek. This is war. Let’s look at the battle scars to date. Europe strikes out against Microsoft and wins. Europe raids Intel and wins. Europe launches a blitzkrieg on Google and…
  • Exclusively on MeWe: Revolutionary My Chat and Privacy Mail!

    MeWe Team
    24 Jun 2015 | 6:52 pm
    At MeWe, we like to be bold and do things differently. We don’t think about what others are doing, and instead think of what our members want. It is the core of everything we do. Because of your recent ideas, feedback, and suggestions, we were able to revolutionize “My Chats” and “Privacy Mail.” Find out more below! New “My Chats” Now, you can easily find new and previous chat conversations! In desktop, on the right side of your screen, you will see all of your chat conversations by recency. To find previous ones, simply use the search box and enter the…
  • Five Amazingly Easy Ways to Find Your Friends on MeWe!

    MeWe Team
    5 Jun 2015 | 9:03 pm
    You have told us that the most important thing to you is to enjoy staying connected with your friends, family, and co-workers. For you we’ve put together amazingly easy ways to find them all on MeWe. The simplest way is to use your address book at MeWe, so that we can ongoingly tell you when one of your contacts join MeWe and who you know that are already members. Here’s how you can this and more! 1. Use your Address Book to Match & Invite Contacts (Click photo to enlarge) 1. Click the “Invite Contacts +” button 2. Select your preferred e-mail provider to access…
  • New MeWe Tutorial: Easily Customize Your Notifications!

    MeWe Team
    21 May 2015 | 7:55 pm
    Suffering from FOMO (fear of missing out)? We’ve got the cure! Our powerful notification centers ensures you never miss out on anything interesting or fun again. Easily customize your My World and individual group settings any way you want. Here are some ways to conveniently change them on desktop and mobile: Desktop – from My World: (Click photo to enlarge) 1. Click the “Notifications / Prefs” button 2. Select your desktop and notification preferences 3. Click the “Save” button Desktop – from one of your Groups: (Click photo to enlarge) 1. Click the…
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    Subjectively Speaking

  • When Data is Compromised, Speed Correlates to Trust

    Alan Belniak
    18 Jun 2015 | 6:34 am
    What Happened On Monday, June 15, at 3:40p Eastern Time (GMT -4), LastPass tweeted the following: We want to alert our community to a recent security incident & the actions we’re taking to protect users: https://t.co/DaW6Lj00wm — LastPass (@LastPass) June 15, 2015 That reads: “We want to alert our community to a recent security incident & the actions we’re taking to protect users: https://blog.lastpass.com/2015/06/lastpass-security-notice.html/ ” In the blog post, they note that LastPass noticed suspicious activity on the previous Friday (June 12). That same…
  • Tips to Getting Found on LinkedIn

    Alan Belniak
    15 Jun 2015 | 7:32 pm
    Over the past few years, and more specifically, the past 11 months, I’ve fielded various requests – friends, past and current work colleagues, even family – about LinkedIn and profile management.  I co-wrote an ebook about this years ago (you can see it here, on my SlideShare account). LinkedIn has changed its platform since then, so not everything is applicable anymore.  However, many of the core concepts still are.   I’ve outlined below a distillation of some suggestions I’ve cobbled together the past few times I’ve fielded this question.  Bottom…
  • Using Google to Find Out Who Creeps On You On LinkedIn

    Alan Belniak
    6 May 2015 | 7:25 pm
    Google Image search is a great thing. I don’t mean entering a term like ‘spaghetti’, changing the results to images, and seeing all of the pastabilities (see what I did there?). Rather, for those that don’t know, you can search by using an image as the query. I’ve written about this in the past. Hop on over to read it (it’s short) then come back.   Great.   What’s a good current use of this? LinkedIn. Christopher S. Penn (@cspenn) talked about a related topic in a recent weekly newsletter (sign up free – better yet, complete your profile and get the weekly bonus…
  • What’s the Bugaboo?

    Alan Belniak
    28 Apr 2015 | 8:34 pm
      Things aren’t always what they appear.  Sometimes when researching, we let our own biases get in the way – sometimes, even knowingly.  When something is too good to be true, we need to constantly ask: “what’s the bugaboo?”   You’re house-hunting and you’ve looked at 20 houses and none seem to fit. Next, one comes along and it just seems to click. It’s got just about all the amenities you want.  It’s just about within the price range you want.  It’s close enough to the neighborhood you want.  It just clicks.   Does it really, though?  Or is it…
  • Testing Testing 1 2 3

    Alan Belniak
    13 Apr 2015 | 12:55 pm
        This is a test.  RSS seems down.  This is just a test.   image: MST3K heckles SMPTE TV color bars, too, from flickr user Chris Devers (cdevers), CC BY-NC-ND 2.0 Testing Testing 1 2 3 is a post from Alan Belniak's Subjectively Speaking blog. Click through to read more.         Related PostsWhen Data is Compromised, Speed Correlates to TrustUsing Google to Find Out Who Creeps On You On LinkedIn 
 
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    PureMatter » Blog

  • Twitter Turns to the Humans

    Suzie McCarthy
    19 Jun 2015 | 9:06 am
    Big news in Twitter land. At long last Twitter has decided to take control of our chaotic streams. Within the next few months Twitter will be unveiling “Project Lightning” – a human-powered curated feed by Twitter’s editorial team dedicated to providing useful information in real time based on what it considered to be the big stories of the day. From Wired: “The curated feeds will be separate from your Twitter timeline, access via a new button in its mobile app. The new screen will feature a list of seven to ten events taking place on any given day— ranging from scheduled events…
  • The Future of Collaboration with Mark Babbitt, CEO of YouTern

    Joey Lopez
    10 Jun 2015 | 12:00 am
    In this episode of Substance, CEO Bryan Kramer sits down with Mark Babbitt, CEO of YouTern, President of @SwitchandShift, and co-Author of A World Gone Social. With a strong background in talent development and youth mentorship, Mark reveals how he helps the future generation find their passion. He also challenges viewers to reflect on work ethic and explains what it takes to stand out amongst the crowd. Lastly, Mark stresses the importance of social business, the future of collaboration, and shares his one secret for long-term success. Join us by clicking the video below. Enjoy! Want more?
  • Why We Heart Meerkat

    Suzie McCarthy
    18 Mar 2015 | 12:24 pm
    I remember the first time I heard about Meerkat. It was 5:57pm on Tuesday, March 3rd and I was in Barcelona for Mobile World Congress. Given the rapid rise of the application (we now talk about “Meerkating”!) it’s amazing to think that that was just 15 days ago. I was 3 minutes away from kicking off the #IBMMobile tweet chat hosted by Bryan Kramer with Brian Fanzo as one of our guests. The conversation went something like this: Fanzo: Did you hear about Meerkat? BK: Yeah I I saw Gary Vee’s tweets about it yesterday. Sounds really interested. Fanzo: Yeah I just downloaded it. BK: I…
  • Becoming a Brand Ambassador

    Suzie McCarthy
    20 Feb 2015 | 4:16 pm
    “Brand Ambassador”- it’s another one of those social business phrases in danger of overuse and abuse. As in “we then harnessed our Brand ambassadors” or “let’s develop a Brand Ambassador program”. But what does it really mean to be an Brand Ambassador? What do they do? How do they go about it? What does it mean for cultivating an authentic community? These are some of the questions addressed in the third and final installment of our Behind the Brand conversation series hosted by Bryan Kramer. His guests were two of the foremost thought leaders…
  • Millennials on Marketing- #H2HChat Recap

    Suzie McCarthy
    18 Feb 2015 | 8:45 am
    The marketing focus on Millennials/Gen Y demographic borders on obsession at times. Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. Every article purports to have the REAL story. Exhibit A The majority of these articles either extrapolate from a few select accounts or generalize from various surveys and statistics. Moreover the majority of these articles are written by non-millennials. As a millennial myself I have to say that with the exception of Pew very few surveys come even close to capturing what I actually care about…
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    LegalTXTS

  • Court “Deactivates” Attempt to Hide Social Media Information From Discovery

    Elijah Yip
    17 Jun 2015 | 4:04 pm
    Have you ever been tempted to delete a social media message you posted that exposes you or your company to liability? That post that seemed like a harmless joke but now could turn into evidence in a wrongful termination lawsuit. Or that photo that could cast you in an unflattering light. If it ever crossed your mind that no one will notice if you simply pressed the “delete” button, here’s a case illustrating why succumbing to the temptation doesn’t end well. In Crowe v. Marquette Transportation Company, Gulf-Inland, LLC, 2015 WL 254633 (E.D. La. Jan. 20, 2015), Brannon Crowe sued his…
  • Bargaining After the Breach – NLRB says failure to engage in collective bargaining over data breach remedies violates federal law

    Elijah Yip
    13 May 2015 | 7:06 pm
    The National Labor Relations Board (NLRB) recently took the unprecedented position that an employer violated federal law by failing to engage its employees’ union in collective bargaining regarding its response to a data breach. The U.S. Postal Service (USPS) was the target of a 2014 data breach affecting over 800,000 of its current and former employees. The NLRB filed complaints against the USPS claiming that it executed its response to the breach without engaging in collective bargaining with the union. That’s a violation of National Labor Relations Act (NLRA) provisions mandating…
  • Court Turns Down the Volume on Audio Company’s Effort to Discover Identity of Anonymous Tweeters

    Elijah Yip
    29 Apr 2015 | 5:48 pm
    Say you’re the president of Diamond Staffing Services. One morning, your phone is flooded with Twitter notifications. A few taps leads you to the source of the buzz: Someone opened a Twitter account parodying your company’s name and tweeted: “Work for Diamond? Pregnant = fired. We’re Diamond – we don’t care, LOL!” The tweet links to your company’s official Twitter account. Livid, you instruct your attorney to file a defamation lawsuit. Not so fast, your attorney says. First, you need to know who you’re suing, and the Twitter account was probably opened using fake…
  • Clinton Email Controversy Highlights Dangers of Using Personal Online Accounts For Work

    Elijah Yip
    15 Mar 2015 | 2:29 pm
    The New York Times recently reported that Hillary Rodham Clinton used a personal email address for work and personal matters while she served as Secretary of State. Many employees could probably appreciate why Ms. Clinton chose to use a private email address for work purposes. She enjoyed the convenience of carrying one mobile device instead of two. That’s the same reason the Bring Your Own Device movement has been rapidly gaining momentum. The convenience of commingling professional and personal online accounts comes at a price. One danger is unauthorized disclosure of confidential…
  • NLRB Issues Corporate Email Decision That Will Have Employers Turning “Purple”

    Elijah Yip
    12 Feb 2015 | 4:12 pm
    In 2007, the National Labor Relations Board (NLRB) issued its Register Guard decision allowing employers to prohibit employees from using company email to engage in discussions about the terms and conditions of their work with other employees or unions for purposes of “mutual aid and protection,” which are protected under Section 7 of the National Labor Relations Act. In April 2014, the NLRB issued a notice and invitation to the parties in a case involving Purple Communications, Inc. and interested amici curiae to file briefs on whether Register Guard should be overruled. The NLRB…
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    Top Dog Social Media

  • Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

    melonie@topdogsocialmedia.com
    1 Jul 2015 | 10:00 pm
    Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come…
  • 9 Ways To Use LinkedIn Tags To Generate More Business

    melonie@topdogsocialmedia.com
    19 Jun 2015 | 8:04 am
    Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few…
  • 7 Ways To Get More ROI From LinkedIn Publisher Posts

    melonie@topdogsocialmedia.com
    12 Jun 2015 | 3:52 pm
    Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are…
  • 3-Step LinkedIn Marketing Formula [Live In London UK]

    melonie@topdogsocialmedia.com
    3 Jun 2015 | 12:00 am
    There is no better place to generate more B2B leads than on LinkedIn, as it is home to over 364 million global members and one out of every three professionals in the world. If you are like many people though, you may not know how to take advantage of the huge opportunities that this platform has to offer. If you have ever attended a webinar, seminar or presentation of mine, you will know that I have created a 3-step formula on LinkedIn that has generated not only my own success on LinkedIn, but also for thousands of my clients and community members. While I have been sharing this information…
  • I Found My Dad After 46 Years With Facebook In 72 Hours

    melonie@topdogsocialmedia.com
    1 Jun 2015 | 6:07 pm
    I have a secret to share that I haven’t told many people until this week. In my 46 years on this planet, I’ve never met my biological father. I had attempted to track him down a few times but never had any success and eventually managed to get past it a few years ago, finally admitting defeat. I realized recently that I do want to know who my dad was before I die and if I have any other siblings. About a week ago a friend of mine found a brother they never knew they had on Facebook and it inspired me to give this a try myself. Within 72 hours of uploading a video to Facebook, I found him.
 
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    Social Media - News, Information & Updates - GizBot

  • Is Facebook Planning To Launch Its Own Music-Streaming Service?

    3 Jul 2015 | 4:49 am
    The popular social networking site, Facebook is in talk with major labels in regards to "getting into music." According to The Verge, the social networking giant has been in talks with Sony Music Entertainment, Universal Music Group and Warner Music Group
  • Facebook tests video ads in budding YouTube challenge

    3 Jul 2015 | 2:34 am
    Facebook today confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube. {image-03-1435912827-facebook-tests-video-ads-budding-youtube-challenge2.jpg www.gizbot.com} An advertising model being tested by the leading online social network is part of
  • Facebook working on delivering high speed internet using laser

    2 Jul 2015 | 6:34 pm
    Facebook, the world's largest social networking platform, is working on laser technology to deliver high speed internet through drones or satellites. {image-02-1435843639-facebook-working-on-delivering-high-speed-internet-using-laser.jpg www.gizbot.com} "Our Connectivity Lab is developing a laser communications system that can beam data from the sky into communities.
  • Want more 'likes' on Facebook? Check your watch

    2 Jul 2015 | 6:30 am
    So your last Facebook post, on which you worked so much - giving smart twists to make it funny and awesome - did not garner any likes? Well, the fault may not be with the content but with timings, says a
  • Facebook's new logo isn't new, only tweaked a bit: First Time Since 2005

    2 Jul 2015 | 4:18 am
    Facebook has got a new logo, but it's not completely new - just a minor tweaking with the original, so much so that you would have to look closely to spot the differences. {image-02-1435835419-facebook-s-new-logo-isn-t-new-only-tweaked-bit.jpg www.gizbot.com} The new blue wordmark keeps the
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    msmdesignzblog.com

  • Instagram for Business

    Clayra
    26 Jun 2015 | 3:00 pm
    Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts were 2.8 higher than Nielsen’s norms for online advertising. Today we will explore some examples of great Instagram strategies that have been implemented by brands in a creative way, and we’ll analyze how can these tactics…
  • Live Streaming for Business: Periscope/Meerkat

    Clayra
    15 Jun 2015 | 8:55 am
    We are evolving. Visual storytelling has taken center stage in social media content sharing, platforms such as Periscope and Meerkat have appeared in the market following pioneers like Snapchat to bring a new form of communication to the table: Live Streaming. But how can we as business take advantage of these tools and use them as ways to connect with our consumers? We’ll dive into the interesting world of live video sharing and discuss the ways all business can hop on the ride. Let’s start with an overview of both tools: 1. Meerkat: Live video streaming app, that allow users to…
  • DIY: NYC Dreamy Photographic City Overlay!

    Clayra
    4 Jun 2015 | 11:23 am
    Today we’re going to learn a very simple trick that can turn any photo from ordinary to striking. This has been trending for some time now and can be used in a variety of ways to enhance any design or photography work. Open Photoshop and let’s start! Step 1: Get the colors ready We want a sort of vintage looking photo, so the first step we will do is turn the image black and white. To do so you just have to click Image > Black and White (in a copy of the original layer). Step 2: Give the photo some oopmh! To achieve that dusty film color we’re going to adjust it by…
  • MSM DesignZ, Inc. Continues to Grow Adding Five New Employees

    MSM DesignZ
    3 Jun 2015 | 1:58 pm
    MSM DesignZ, Inc. announces its company expansion with five new employees to accommodate the fast-paced growth of the company. MSM DesignZ, Inc. welcomes Jennifer Hampton, Dominick Corona, David Roberts, Melissa Migden and Megan Jackson. “These five additions will play an important role in three key divisions of the company,” said Mario Mirabella, CEO and Founder of MSM DesignZ, Inc. “They will immediately expand our core in our efforts to take MSM to the next level. These five talents stood out and bring fresh creativity and ideas to an existing powerful team.” Melissa and Megan join…
  • MSM DesignZ, Inc. Awarded with New Rochelle Public Library Contract

    MSM DesignZ
    19 May 2015 | 7:44 pm
    MSM DesignZ, Inc. is proud to announce that we have been awarded with the New Rochelle Public Library contract.  MSM is in the process of developing the New Rochelle Public Library’s new website, which will completely revamp the library’s online presence and take the library’s digital existence into the 21st century. “We are excited to be working with such an important organization that serves the city of New Rochelle,” said CEO Mario Mirabella. “Our goal is transform the library’s online user experience so it can be a powerful tool and resource for all ages.” New Rochelle…
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    Social Positives

  • Use Google Photo Backup and Save your Precious Memories

    Mohammed Anzil
    4 Jul 2015 | 6:02 am
    Taking awesome photos, uploading and sharing them with friends is really easier than ever. It’s necessary to save all our precious photos on the sites. If you are a professional photographer, Flickr should be your first choice to save and share your photos. If you are a Google fan and...Read more »The post Use Google Photo Backup and Save your Precious Memories appeared first on Social Positives.
  • Solved: iPhone 6 Touch Screen Not Working

    Mohammed Anzil
    4 Jul 2015 | 3:43 am
    iPhone, the term makes a smartphone lover happy. Most smartphone lovers would like to have this gadget in his pocket. iPhone 6 and iPhone 6 Plus is the latest devices into the addition. iPhone 6 consider as one of the best smartphone you can now buy today. On some forums, a...Read more »The post Solved: iPhone 6 Touch Screen Not Working appeared first on Social Positives.
  • Solved: iPhone 5 Touch Screen Not Working

    Mohammed Anzil
    4 Jul 2015 | 3:27 am
    iPhone, the term makes a smartphone lover happy. Most smartphone lovers would like to have this gadget in his pocket. Apple has released iPhone 6 and iPhone 6 plus with the latest technologies, but still some Apple fans would like to stay with their previous model iPhone 5. On some...Read more »The post Solved: iPhone 5 Touch Screen Not Working appeared first on Social Positives.
  • Upload Images to Instagram from Computer

    Mohammed Anzil
    4 Jul 2015 | 12:30 am
    The Facebook owned Instagram is a popular online mobile photo sharing, video sharing site. According to the latest reports Instagram had 300 million monthly active users, which is bigger than Twitter. Instagram doesn’t allows it’s users to upload images from their computer, but they can view, favorite or comment on Instagram photos....Read more »The post Upload Images to Instagram from Computer appeared first on Social Positives.
  • How to Find an Online Marketing Consultant

    Mohammed Anzil
    3 Jul 2015 | 9:20 pm
    When you are looking to start advertising any business online, you need to find your target market. This can be done through Search engine optimization, or through paid per click advertising. However, this can be difficult and time consuming for busy business owners. Marketing your business online can seem like...Read more »The post How to Find an Online Marketing Consultant appeared first on Social Positives.
 
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    Crowdfire (Formerly JustUnfollow)

  • How Online Shopping Just Got Better With Instagram

    Vivek
    3 Jul 2015 | 2:39 am
    Instagram has always done the right thing – either at the right time or taking the right time. Growing from zilch to 300 million active monthly users in under five years, Instagram has made and will continue to keep making waves in the world of social media. The latest tide Instagram is riding on will ease the way you’ve been performing online shopping. Just a month ago, Instagram announced that it is trying out different formats of advertisements that will help advertisers sell their products, or increase web sign-ups or even pump up the app downloads – all from within…
  • How A College Student Built A Successful Social Media Business

    Shreeja Jamdar
    16 Jun 2015 | 12:46 am
    Meet August Erickson A marketing student at James Madison University and a successful social media marketer since 4 years, August Erickson is a marketing professional to be reckoned with – all at the age of 20. What started out as a few casual shout-outs to upcoming brands has now grown into a thriving social media business that companies are flocking to left and right. How did he do it? Having understood the importance of Twitter marketing and what works on Twitter lay the foundation to August’s foray into the world of social media. The sizable following on his personal Twitter…
  • The Psychology Behind Instagram Marketing

    Vivek
    12 Jun 2015 | 4:07 am
    One of the best subjects I’ve personally ever come across is psychology. The extent to which it aids one in understanding his/her own self and establish a foundation for generalisation is simply amazing. Among a myriad subjects under its purview, psychology has an interesting application in social media – what better than trying to analyse an entire generation based on it’s behaviour, habits and tendencies. I personally feel that among all social media platforms that I’m aware of, the one that makes for the most interesting subject for a psychological analysis and evaluation…
  • How A Startup Increased Its App Submissions by 400% in 4 Months

    Shreeja Jamdar
    8 Jun 2015 | 11:00 pm
    Born out of a research project at the London School of Economics in June 2014, Crozdesk is a web app finder that helps entrepreneurs, startups, and SMEs discover web apps. Meet Nicholas & Chris An IT & Innovation postgraduate from LSE, Nicholas Hopper founded Crozdesk as a response to an issue that bothered him – finding the perfect apps to suit every requirement. Barely, a year old, his fledgling start-up has already been deemed as the Yelp of web apps. Every good product needs a good marketer – enter Chris Baird, Crozdesk’s business developer. An adventure junkie…
  • Stats: A Twitter Analytics Tool Everybody Needs

    Vivek
    4 Jun 2015 | 5:04 am
    There’s one thing that gives us a drive, no matter what you plan to do – competition! And social media provides an exemplary boost to this philosophy. Pick any social media platform of your choice – Twitter, Instagram, Facebook, LinkedIn, etc. – and you’ll see that user engagement is on the top of the list of worthwhile social media marketing strategies, isn’t it? In fact, let’s dive into some Twitter analytics and see what works there and what doesn’t. But what spices go into making the perfect user engagement curry? Well, engagement comprises several components…
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  • How to Use Popups on Your Blog to Get More Fans & Followers

    Cara Tarbaj
    1 Jul 2015 | 10:51 am
    Let’s talk about how to get fans and followers on your blog. Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog - as opposed to aimlessly clicking on a social profile of yours while they’re on the phone. This article will cover just one of the many strategies that can turn your blog into a goldmine of fans and followers: website scroll popups. I'll show you exactly how they work and give you four essential elements of setting them up right. What are website scroll popups? Website scroll popups…
  • 6 Actionable Takeaways from Brian Balfour's Growth Hacking AMA

    James
    26 Jun 2015 | 9:37 am
    This article starts off what will be a continued series which will break down and analyze the advice, speeches, AMAs, podcasts and webinars of growth hacking thought-leaders. Here are our six favorite takeaways from Brian Balfour's recent Ask-Me-Anything on GrowthHackers.com. Brian is V.P. of growth at Hubspot, co-founder of three successful startups, and one of the leading voices in the growth hacking movement. We’ve broken down his answers into bite-sized pieces and added our own actionable growth hacking takeaways from what he’s said. 1. What do you think is the biggest challenge…
  • Designing for Marketers Series: Crash Course on Typography

    Jerry Ho
    24 Jun 2015 | 9:49 am
    In this series, we’ll be taking a glimpse into the world of graphic design, ensuring each and every one of your marketing campaigns looks as good as possible. Professional design can make the difference between a successful campaign and a failure, no matter your offer, copy, or execution. These crash courses in designing for marketers are written by Jerry Ho - Wishpond’s chief graphic designer and expert in design marketing and theory. Running a successful campaign means having more than just solid copy and good call-to-actions. Having a professional looking landing page,