Social Media

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  • 24 top ranking factors for high search rank on search engines

    barnraisersllc.com
    Rob Petersen
    1 Mar 2015 | 12:40 pm
      81% of internet users find desired online destinations through a search engine (source: Forrester) 76% of people use search engines to find local business information (source: MOZ) 53% of organic searches click on the website in the first position (source: Search Engine Watch) The facts show, if your business expects results from the internet, you have to think about search rank like Ricky Bobby – “If you’re not first, you’re last.” Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of…
  • 16 Ways to Use Social Media to Promote Your Event

    Social Media Examiner
    Kimberly Reynolds
    3 Mar 2015 | 3:00 am
    Does your business conduct events? Are you wondering how to use social media to promote those events? Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. In this article, I’ll show you 16 creative ways to increase awareness, engagement and sales for your event. #1: […]This post 16 Ways to Use Social Media to Promote Your Event first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Powerful Content Marketing Isn't All About Your Product

    Social Media Today RSS
    Eric Melin
    4 Mar 2015 | 4:18 am
    Powerful Content Marketing Isn't All About Your ProductMarch 04, 2015Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
  • Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]

    Social Media Today RSS
    David_Hall
    4 Mar 2015 | 5:04 am
    Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]March 04, 2015Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
  • 7 Ways Doodling Will Change Your Life

    Canva
    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
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    Canva

  • Combining Fonts: 10 Must-Know Tips from a Designer

    Janie Kliever
    4 Mar 2015 | 7:00 am
    A photography instructor once told me that “You have to know the rules before you can break them.” That’s the (simultaneously frustrating and freeing) thing about art and design — there may be some rules; there may be some best practices; but there are very few that are set in stone. Bending or breaking the rules is always a possibility in the right context. So how do we go about learning how to effectively combine fonts? By looking a few guidelines, we can see what has proven to work well as a starting point, then get comfortable moving beyond those basics if a design calls for it.
  • Book Cover Design: 50 Amazing Covers That You Will Want to Pick Up

    Jacqueline Kyo Thomas
    2 Mar 2015 | 7:00 am
    They say you shouldn’t judge a book by its cover. Maybe I’m superficial, but I do judge a book by its cover. And I suspect I’m not the only one. Book cover design is a crucial part of your marketing effort. You can string together the most insightful, lyrical, delicious words ever connected in the human lexicon, but if your book cover looks like Photoshop amateur hour, no one will ever pick it up. It’s already established that I’m superficial, so it’s no surprise that I get embarrassed when I accidentally pick up an ugly book. One reason is the social stigma of holding an ugly…
  • 7 Ways Doodling Will Change Your Life

    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • Your Brand Needs a Visual Style Guide: Here’s How to Create One

    Caitlin Jordan
    25 Feb 2015 | 7:00 am
    One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t…
  • Striking Letterhead Design: 20 Case Studies to Inspire You

    Janie Kliever
    24 Feb 2015 | 7:00 am
    There’s something timeless and elegant about using a custom-designed letterhead for your business (or personal) correspondence. Even if you never write letters by hand (the ultimate in personalization), even a typed letter looks more thoughtful and intentional when topped with a striking letterhead design. For businesses, a letterhead that features your branding gives you one more way to impress clients and make your company more memorable. The nice thing about creating a letterhead is that it can be applied to more than just letters: digital documents, emails, newsletters, invoices,…
 
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    Social Media Examiner

  • 8 Ways to Improve Social Shares for Your Blog

    Ian Cleary
    4 Mar 2015 | 3:00 am
    Do you want more shares for your blog content? Are you looking for tools to optimize blog posts for sharing? When website visitors share your content, you get more views which leads to more visibility and engagement. In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you. […]This post 8 Ways to Improve Social Shares for Your Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 16 Ways to Use Social Media to Promote Your Event

    Kimberly Reynolds
    3 Mar 2015 | 3:00 am
    Does your business conduct events? Are you wondering how to use social media to promote those events? Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. In this article, I’ll show you 16 creative ways to increase awareness, engagement and sales for your event. #1: […]This post 16 Ways to Use Social Media to Promote Your Event first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads

    Nathan Mendenhall
    3 Mar 2015 | 2:00 am
    Do you advertise on social channels? Want to reach your audience more effectively? By combining CRM data with social data, you can enhance your ad targeting. In this article you’ll discover how to integrate CRM and social data to improve Twitter and Facebook advertising. What Are CRM Data and Social Data? Every action people take online […]This post How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 15 Types of Facebook Apps to Enhance Your Facebook Page

    Andrea Vahl
    2 Mar 2015 | 3:00 am
    Want to do more with your Facebook page? Have you considered using Facebook apps? Facebook apps let you customize your Facebook page in many ways. In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page. Note: Many of the apps listed here have some free options and some paid […]This post 15 Types of Facebook Apps to Enhance Your Facebook Page first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Tools to Boost Your Social Media Productivity

    Pratik Dholakiya
    2 Mar 2015 | 2:00 am
    Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier. In this article you’ll discover five social media tools to improve productivity. #1: Resize Social […]This post 5 Tools to Boost Your Social Media Productivity first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Analyzing Postmates’ Growth

    Alex Wilhelm
    4 Mar 2015 | 4:50 pm
     Postmates, a startup that allows users to order nearly anything in their city and have it delivered in an hour for a fee, is growing quickly. The company’s CEO, Bastian Lehmann, tweeted out a graph yesterday detailing how quickly the firm has scaled its delivery service. Read More
  • Twitter In Talks With Live Streaming App Periscope

    Matthew Panzarino,Alexia Tsotsis
    4 Mar 2015 | 4:36 pm
     If you looked at this week’s sudden Meerkat phenomenon and thought “hey, Twitter should buy this,” then you’re on the right track. According to sources we’ve spoken with, Twitter has been in talks to purchase live streaming app Periscope, which many private beta users have compared to Meerkat. The talks are in early stages, but it’s clear that Periscope… Read More
  • Even With Delays, Building A 12.9-Inch iPad Could Be The Easy Part

    Matt Burns
    4 Mar 2015 | 4:32 pm
     Rumors of an iPad with a larger screen simply will not die. Bloomberg is today reporting that a 12.9-inch iPad will hit manufacturing lines in September. That is later than previously speculated, and the screen is to blame according to the report. But building the larger iPad could be the easy part. Apple then has to convince people that they actually want a tablet that large, which is a… Read More
  • Designing Animation For Mobile

    Tim Donnelly
    4 Mar 2015 | 4:00 pm
     It’s easy to forget that it was only eight years ago that the first iPhone introduced the world to the idea that you could actually touch software. Graphically, the UI was filled with gradients, textures, and bevels that referenced real world objects to make the user interface look touchable and familiar — a term that we call skeuomorphism. Read More
  • Appcelerator Slashes 30% Of Staff As It Pivots Away From Enterprise Sales

    Ryan Lawler
    4 Mar 2015 | 3:57 pm
     App development platform maker Appcelerator is looking to change the way it does business. Unfortunately for many employees at the company, that meant a massive reorganization that saw about 30 percent of its staff let go last week. CEO Jeff Haynie confirmed to TechCrunch that last week Appcelerator reduced headcount by 30 employees, which he says included about 20 employees in the U.S. and… Read More
 
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    Mashable

  • Hillary Clinton wants you to read her emails

    Brittany Levine
    4 Mar 2015 | 8:56 pm
    You may have thought Hillary Clinton used a personal email address for government business and maintained her own computer server to send and receive emails because she didn't want the public to peek at her correspondence. But Clinton, who is expected to run in the 2016 presidential election, wants to make one thing clear: She wants the public to see her email See also: What we know about Hillary Clinton's personal email system On the heels of controversy, the former secretary of state tweeted Wednesday night that she has asked the State Department to release her emails I want the public to…
  • C-SPAN took a stand against clickbait. You won't believe what happened next.

    Seth Fiegerman
    4 Mar 2015 | 8:00 pm
    Before leaving the office for the day, Jeremy Art has one more video he needs to share on his publication's Facebook and YouTube page. It's a 10-minute clip, quite long by web video standards, of President Barack Obama reacting to the Israeli Prime Minister's big speech to Congress a few hours earlier In the video, Obama is clearly dismissive of his counterpart's comments, further feeding into the narrative of a clash between the two leaders. One might assume that Art would promote the clip with eye-catching words like "criticizes" and "bad relationship," as other publications did. Or perhaps…
  • In airline reward program changes, business travelers win

    The Associated Press
    4 Mar 2015 | 7:32 pm
    Airlines continue to tinker with their frequent-flier programs, sometimes in ways that help business travelers but make it harder for occasional fliers to earn a free trip. Frequent-flier programs started out simple: After flying enough trips or miles you earned a free flight, maybe to some exotic place. They built loyalty. But in the last few years, many airlines have changed their programs to reward high-spending customers. See also: The safest — and least safe — airlines in the world "That's going to come out of the hides of those travelers who are flying less frequently and…
  • All-pup 'Bachelor' parody shows the dog-eat-dog side of the dating world

    Andrea Romano
    4 Mar 2015 | 7:12 pm
    Romance is pretty ruff, even on a reality show. Scott Eastwood, son of actor Clint Eastwood, stars in a Funny or Die spoof of The Bachelor, featuring a line up of adorable dogs. Scott must follow his heart if he's going to find his true "man's best friend." See also: 'Rich Dogs of Instagram': These pups haven’t had a ruff day in their life Finding your perfect soulmate may just be a matter of swiping right, but finding the perfect pooch is serious business. The Bachelor With Dogs with Scott Eastwood from Funny Or Die BONUS: 16 animals that lasted longer at the gym than you Have…
  • Luxury fashion marketplace Farfetch reaches $1 billion valuation

    Patrick Kulp
    4 Mar 2015 | 7:10 pm
    Farfetch, a London-based high-end fashion retailer, has raised $86 million, launching the company's valuation to $1 billion, the company announced Wednesday. The seven-year-old startup is an online marketplace that peddles designer clothes and accessories from more than 300 independent boutiques across the world. With the latest round, the company has now raised a total of $195 million. See also: Now You Can Search The World's Fashion With a Photo The massive price tag makes the company the third high-profile London tech startup this year to ascend to the so-called "unicorn club" of companies…
 
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    Charlene Li

  • Announcing My New Book “The Engaged Leader”

    Charlene Li
    19 Feb 2015 | 10:07 am
    My work with CEOs and other leaders has proven time after time that the wisdom and experience a great leader brings to the table are the keys to making his or her digital transformation stick. Any one of the tens or hundreds of digital natives within your organization can teach you to use Twitter, but […] The post Announcing My New Book “The Engaged Leader” appeared first on Charlene Li .
  • Creating a Culture of Content — Empowering Your Employees

    Charlene Li
    3 Dec 2014 | 10:53 am
    Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to […] The post Creating a Culture of Content — Empowering Your Employees appeared first on Charlene Li .
  • How Good Is Your Social Business Governance?

    Charlene Li
    14 Nov 2014 | 6:19 pm
    In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in […] The post How Good Is Your Social Business Governance? appeared first on Charlene Li .
  • Lessons from the Fall of the Berlin Wall

    Charlene Li
    11 Nov 2014 | 11:24 pm
    25 years ago, I was living in Amsterdam watching the events unfold in Berlin, as the Wall Fell. I saw history in the making on the TV and wanted to be there to witness it. I bought a ticket and took the night train to Berlin, arriving early Saturday morning. I found a youth hostel, […] The post Lessons from the Fall of the Berlin Wall appeared first on Charlene Li .
  • Fun Foray: Electric Vehicle Test Drive

    Charlene Li
    16 Oct 2014 | 11:03 am
    Occasionally, I’ll depart from my usual writing about business and technology and post about something more personal, which I call a Fun Foray.  I recently had the opportunity to test drive an electric vehicle (EV) over the weekend — a Chevy Spark — thanks to the Experience Electric #TheBetterRide program. Background: I’m an ardent hybrid owner […] The post Fun Foray: Electric Vehicle Test Drive appeared first on Charlene Li .
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    Sensei Marketing

  • Your Business Doesn’t Need A Facebook Page

    Sam Fiorella
    2 Mar 2015 | 5:06 am
    I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.   Social media marketers will extoll the merits of Facebook fan pages because, well, they’re drinking their own Kool Aid. They will share usage statistics such as the average…
  • Your Blog Should Not Require A Topic Generator

    Sam Fiorella
    23 Feb 2015 | 9:55 am
    I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing topics such as customer acquisition, customer development, customer experience, and influence marketing. Along the way, I’ve contributed to a variety of other online publications such as 12Most.com, business2community.com, the Huffington Post, and most…
  • Marketing Management, Choosing Leads or Branding

    Don Whitbeck
    9 Feb 2015 | 5:47 pm
    This is part of an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  Too often marketers are required to make decisions for which the right answer is “it depends.” Factors such as the business environment, the political environment, past sales performance or even internal politics can influence our decision making. Further, marketers are sometimes measured on results after the fact, using different criteria than those used to make the decision in the first place. Consider this case:  As a marketing manager, you have a choice between running…
  • Smartphones and the Numbing of the American Mind

    Sam Fiorella
    5 Feb 2015 | 2:27 am
    Smartphone usage is on the rise. Yeah, I know; no big surprise there. Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions.  Here are some staggering stats (according to a study conducted by Tecmark) In an average week, a smart phone user picks up his/her phone more than 1,500 times The average smartphone user uses his/her device for three hours and sixteen minutes each day – or the equivalent of almost one full day a week. Almost four in 10 users admitted feeling lost without their gadgets. Many owners…
  • Big Budget Commercials are Poor Customer Acquisition Tools Thanks to Audience Fragmentation

    Sam Fiorella
    2 Feb 2015 | 8:42 am
    This is not a Super Bowl commercial post; it will not rank the best/worst commercials. I made a promise to myself that I would never write another one of those; God knows there are way too many already being published. However, this post, on the day after the 2015 Super Bowl, is certainly inspired by the continued frenzy over these commercials. Super Bowl commercials have become an event in their own right, inspiring blog fodder and YouTube-watching frenzies all around the world. The demand for Super Bowl commercials is so high that Canadians, tired of having broadcasters substitute their own…
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    Social Media Today RSS

  • Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]

    David_Hall
    4 Mar 2015 | 5:04 am
    Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]March 04, 2015Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
  • Powerful Content Marketing Isn't All About Your Product

    Eric Melin
    4 Mar 2015 | 4:18 am
    Powerful Content Marketing Isn't All About Your ProductMarch 04, 2015Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
  • How Your AEC Firm Can Go from the Shortlist to Winning New Business

    Hinge Marketing
    4 Mar 2015 | 4:01 am
    How Your AEC Firm Can Go from the Shortlist to Winning New BusinessMarch 04, 2015What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen?
  • How to Choose Content for an Employee Advocacy Program

    Roope Heinilä
    4 Mar 2015 | 3:35 am
    How to Choose Content for an Employee Advocacy ProgramMarch 04, 2015We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.
  • Will Seattle Continue to Be Cloud Computing Central?

    Rick Delgado
    4 Mar 2015 | 3:33 am
    Will Seattle Continue to Be Cloud Computing Central?March 04, 2015While it may be clear that Seattle is the current epicenter for the cloud, what does the future hold? One of the benefits to becoming such a central location for cloud computing is the talent every company brings with it. Seattle is now virtually filled with skilled programmers and developers who have expertise in the cloud and all its capabilities.
 
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    Social Media Explorer

  • 7 Key Attributes for Working Outside of the Box

    Suzanne Coblentz
    3 Mar 2015 | 3:00 am
    Most traditional organizations are not setup to foster independent action or even collaboration. Teams, hierarchies, and silos can inhibit employees from realizing their full potential. There are often legacy systems and a labyrinth of company processes, which can prevent teams from working together. I am very thankful that here at SME Digital things work differently than most consultancies or agencies. For starters, our entire team works virtually, and we see each other (in person) only a couple of times a year. Also, we lack set work hours and don’t even have a vacation/PTO…
  • 9 reasons your social recruiting strategy sucks

    Tracey Parsons
    2 Mar 2015 | 3:00 am
    Author’s note: I am cold and tired of winter. This post is particularly cranky Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels. You continue to post and pray The number of times I…
  • Google Analytics: How to Define Goal Conversions

    Morgan Lucas
    27 Feb 2015 | 3:00 am
    Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity in it. Are you getting the most you can out of Google Analytics? In order to determine the effectiveness of your digital presence or advertising campaign, a strong understanding of goal conversions in Google Analytics is crucial. The primary objective in digital marketing is to lead users toward your conversion points. So this takes us back to our initial point,…
  • It’s All In The Mix

    Suzanne Coblentz
    26 Feb 2015 | 3:00 am
    Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion). Reality Check The reality is that sales are not the ONLY goal marketers are held accountable for. Marketers are also responsible for driving brand awareness, engagement, and growing the prospect pipeline. These goals are traditionally classified as “top of the funnel”…
  • Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

    Matt Hollowell
    25 Feb 2015 | 3:00 am
    Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof? Check out the Prezi below: (Trouble viewing the Prezi? Use this link instead.) Ron is ideal to run social media for any company. But, it seems like he has another, likely very secret plan; therefore, I…
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    Social Media Era Of Poking

  • Toyota Comeback: What’s Helped to Turn This Company Around

    guest
    13 Feb 2015 | 8:34 am
    From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas pedals, sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. How did they achieve this remarkable turnaround? Innovation Through Planning Ahead To its…
  • How to Keep Customers Happy in a Digital Marketplace

    megantotka
    4 Feb 2015 | 2:58 pm
    The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met. Building a friendly website. You will notice that I did…
  • 4 Simple Ways to Build Up Your Email List

    megantotka
    9 Jan 2015 | 10:46 am
    For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. A smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction.   An effective email list does not need to take a long time to create; you can accelerate your list building with the right approach and resources. Take a look at just a few of the ways to build a solid email list quickly: Ask on your website.
  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
  • The Importance of Consumer Insights in Today’s Marketing Strategies

    Jure KLEPIC
    10 Nov 2014 | 5:46 am
    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. This is one area in…
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    @ProBlogger

  • How to Get Top Bloggers to Share Your Content and Boost Your Traffic.

    Guest Blogger
    3 Mar 2015 | 6:51 am
    This is a guest contribution from copywriter Robin Geuens. Can I ask you a question? When you published your first post, did you think youíd get lots of traffic? Did you think that everybody couldn’t wait to comment on a job well done? Did you? I know I sure did. But then reality kicked in. In reality, you publish your first article and nobody reads it. Instead of receiving floods of traffic, you look around and realize your blog is located in a desert with not a single drop of traffic in sight. The thing is, you’re not alone. That desert is littered with abandoned blogging…
  • Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships

    Stacey Roberts
    1 Mar 2015 | 6:07 am
    Working with brands on blogs is big business, and for one blogger making a full time living through advertising and sponsorships, there are 100 more who’d like to. Louisa Claire has been blogging for nine years and runs Brand Meets Blog, where she connect brands with bloggers and trains bloggers on how to work professionally with brands. Having worked with leading brands including Qantas, Kellogg’s, and The Heart Foundation among many, she is passionate about helping brands and bloggers make authentic connections that deliver great value for bloggers, readers, and brands alike.
  • How Compassion International Uses Blogging to Save Lives

    Guest Blogger
    26 Feb 2015 | 6:06 am
    This is a guest contribution from Caitlin Gustafson.I imagine a dirt road with boys playing with a lonely old soccer ball in the warm sunshine. A little boy with dark brown curls chases the ball, his worn sneakers kicking up dust from the street. I don’t know if that’s what life is really like for Janair, my sponsor child from Honduras. But every time I get a hand-written letter in crayon, or I see a new picture of him, it’s what I imagine. Compassion International is a non-profit organization that works in 26 countries around the world and is one of the few organizations that holds a…
  • Are You a Full Time Blogger with Small to Medium Traffic? Let’s Chat

    Darren Rowse
    25 Feb 2015 | 6:15 am
    One of the biggest misconceptions that many bloggers have is that you need MASSIVE traffic to become a full time blogger. We often hear how many hundreds of thousands or even millions of visitors this or that blog has but the reality is that I’ve met many bloggers over the years who don’t have massive traffic – yet who are still making a healthy income from their blogging. The problem is that these bloggers don’t always have the platform to tell their stories and so the myth that you need massive traffic goes on without being busted. This year I want to smash that myth…
  • Top 15 FREE Internet Marketing Tools To Boost Your Online Business

    Guest Blogger
    24 Feb 2015 | 6:26 am
    This is a guest contribution from Kulwant Nagi. Today, Internet marketing is evolving at a greater pace than ever. Companies are pulling out all the stops to get more online exposure and, eventually, more customers. Using premium services for all the tools necessary for Internet marketing is not feasible for every business – that’s when free options come into play. When I started my career two years ago, I was not aware of these tools, so I kept looking for the best and easiest ways to boost my business. I continued to add all the tools to my browser’s bookmarks for quick &…
 
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    Scott Monty

  • This Week in Digital - February 27, 2015

    27 Feb 2015 | 6:57 am
    Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at Amazon and BuzzFeed, the intersection of porn and marketing, Facebook is concerned about suicides, Twitter hates trolls, YouTube loses money, Roadie and Roadster hit the collaborative street, a boost in podcast listening, using Google Analytics to know if your marketing is working, the number one city for tech and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • 5 Steps to Develop a Stronger Brand Narrative in Social Media

    23 Feb 2015 | 11:30 am
    [Editor's note: the following is a guest post by Peter Friedman, CEO of LiveWorld]Social media is a dynamic, never-ending flow of conversation and relationships among and between customers and the brands they. Expressing a brand in that context is very different from deploying a traditional marketing campaign. That’s why taking your brand social doesn’t start with a Facebook page or a clever tweet. It starts with considering how you’ll develop a brand narrative through your customers’ experiences and share them in this interactive space. At LiveWorld we’ve developed a model called…
  • This Week in Digital - February 20, 2015

    20 Feb 2015 | 4:30 am
    The wondrous Apple Car, Microsoft's mobile comeback, the evolution of the NY Times' digital strategy, Facebook values videos, A/B test your tweets, Snapchat heads to Fashion Week, self-driving cars will disrupt many industries, when the sales guy controls the magazine cover, the nuances of B2B content marketing, the value of a chief marketing technologist, the future of journalism with David Carr and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds…
  • You Can't Own a Conversation

    18 Feb 2015 | 6:15 am
    Hashtags are everywhere. The convention began on Twitter years ago as a way to create centralized conversation topics between people that cared about the same thing but who weren’t necessarily following each other.It eventually spread to Instagram, Facebook and most major social networks. In fact, it’s so pervasive that the phrase has crept into live conversations, with people actually saying the word “hashtag” before whatever topic or phrase they’re focusing on.It was inevitable that brands would jump on the hashtag convention as a way to reach more people and draw more attention…
  • How to Improve the Security of Your WordPress Site Quickly and Easily

    17 Feb 2015 | 4:30 am
    [Note: the following is a guest post.]There are plenty of ways a hacker can gain access to your WordPress website. Your best line of defense is to make a hacker’s life as difficult as possible. If you make hacking your website as inconvenient as possible, then there is a good chance your WordPress blog will remain unmolested for the rest of its running life. As a side note, using plugins is the easiest way to improve security without too much effort, but there are a few things you should know before you start installing plugins. Brute Force Attacks These are the most common…
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    Social Fresh

  • Tip: You are not tweeting enough

    Jason Keath
    4 Mar 2015 | 5:24 am
    I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average business, on a ton of digital marketing topics. Check out the full benchmark report here (email gated). Your business is not tweeting enough The two stats that made me stop are how often these 7,000 businesses tweet, on average. They averaged less than one tweet per day. I’m going to go out on a limb and say that if your business is tweeting once a…
  • 4 Proven Content Tips To Grow Your Community

    Jason Yarby
    19 Feb 2015 | 3:57 am
    Building a community of one demographic is one thing, but building a community of multiple, various audiences is something completely different. It takes a different approach, and at times, a completely different set of skills. Savannah Peterson has built dozens of brands. She has helped design and build a major Kickstarter project. And she currently manages the growing community of 3D printing leader, Shapeways. Shapeways relies heavily on various niche communities, from comic fans to jewelry makers to Bronies (you’ll have to listen to learn about the Bronies). Savannah…
  • 3 Myths About Posting Too Much Content On Facebook

    Dennis Yu
    18 Feb 2015 | 4:15 am
    Let’s bust some myths, shall we? We’ve aggregated a year’s worth of data on some entertainment brands to let the data tell the story. Of course, results vary by industry, technique, timeframe, and geography, but the main principles hold true. MYTH #1: Posting more frequently will irritate your fans If you’re irritating, yes. If you’re interesting, fans can’t get enough. So let’s look at negative feedback as one measure of “irritation”, though you could certainly examine sentiment and newsfeed reach. Negative feedback is a Facebook metric…
  • Tip: 6 Lessons For Building A Highly Engaged LinkedIn Group

    Jason Keath
    11 Feb 2015 | 3:45 am
    Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable. Whenever I see a great example of a brand hosted community, I like to find out why it is working and share those insights. Rarely is that work done so well for me by the brand itself, but Kapost is the exception to that rule. There is a great Kapost blog post here, from the smart Andrew Coate, that spells out 12 lessons he learned in building out their content…
  • 5 Content Curation Secrets From Scott Monty

    Jason Keath
    10 Feb 2015 | 4:45 am
    Content curation is a game of numbers and filtering. To do it well, to be a depended upon news source for an audience, it also takes an attention to detail and consistency. Making sure the content you find and share is good and making sure you are sharing that content on a regular, predictable basis. Technology can make every step of this process easier. On this week’s episode of the Social Toolkit podcast we were lucky enough to speak with social media veteran and thought leader, Scott Monty. Scott led social at Ford Motor Company for years and recently joined Shift Communications, a…
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    blog

  • Yelp Suing Companies for Undermining Authenticity

    Rachael Genson
    26 Feb 2015 | 8:33 am
    For the last few years, Yelp has been the center of much conversation regarding the authenticity of review sites – often with people questioning the company’s unclear guidelines for accepting, filtering, and posting consumer reviews. But this week, Yelp is making headlines for its stand against inauthentic review practices. The company is suing RevLeap, a reputation management company that claims it can help companies hide negative reviews by filling their Yelp pages with positive reviews. Though RevLeap insists they are employing fully legal practices, Yelp has filed a suit for violation…
  • Inflation and Authenticity. What do they mean for the Marketplace?

    Christopher Baldwin
    25 Feb 2015 | 6:45 am
    News that UK inflation has fallen to its lowest level for decades, hit headlines last week and was warmly welcomed. Reported figures show that prices in January of this year were only 0.3% higher than the same time, last year. The trend is not restricted to the UK either, economies as far-flung as China and Japan are also feeling similar movements in in quakes and quivers. So, what does this mean for marketers? As wage growth outstrips inflation, competition is about to become fierce – forget Black Friday, forget January Sales, forget Christmas advertising - brands are not only preparing to…
  • How Spectrum Brands Drives Sales Through WOM

    Rachael Genson
    20 Feb 2015 | 2:06 pm
    For some brands, consumer awareness and engagement is heavily centered on driving eyeballs to a TV spot or magazine ad. But for Spectrum Brands, which does little advertising for its broad portfolio of consumer product brands like Black & Decker, Remington, and Rayovac, consumer engagement and purchase consideration is propelled by word-of-mouth marketing. While Spectrum Brands emphasizes innovative product technology and design, it has never strived to be the premium brand in its served markets. Rather, the company’s commitment to consumers is delivering trusted products with…
  • On October 27, search changed forever. Did you notice?

    Michael Dehaven
    17 Feb 2015 | 10:13 am
    If you have ever been around someone doing a technical SEO audit, it’s likely that you are familiar with the technique of using View Source in a web browser, which allows you to see the initial HTML markup used to create the page. Since the beginning of SEO time (about 1995) it has been well accepted that search engines read this version of web pages, which is commonly referred to as server-side markup. In many cases, server-side markup only includes a small portion of the total content seen by humans – client-side technologies like JavaScript and AJAX are used to finish the page. Because…
  • The ROI of R&R: A lesson from Verizon Wireless

    Rachael Genson
    12 Feb 2015 | 11:15 am
    As one of the largest telecommunications providers in the world, everyone knows the name Verizon Wireless. And as a market leader with more than 108 million customer connections globally, Verizon prioritizes its consumer relationships. The company’s credo includes a commitment to “focus outward on the customer” and “make it easy for customers to do business with us, by listening, anticipating and responding to their needs.” To this end, Verizon turned to word-of-mouth marketing and Bazaarvoice Conversations to: Give Verizon customers the ability to interact with their peers and the…
 
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    12 Most

  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
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    chrisbrogan.com

  • How Do You Know When It’s Time to Hire Someone Else?

    Chris Brogan
    4 Mar 2015 | 10:09 am
    I was working on the audiobook (long overdue) for my book, The Freaks Shall Inherit the Earth and I came to a part of a chapter that might be useful to you. Are you thinking of hiring someone else? Are you a solo business and wondering if you should have a partner? Are you wondering about bringing on someone to tackle the expanding workload? If so, I bet you’re wondering about the process and worrying about what you do or don’t know about it. Continue ReadingThe post How Do You Know When It’s Time to Hire Someone Else? appeared first on chrisbrogan.com.
  • Are You Getting The Most Out of Your Conferences?

    Chris Brogan
    23 Feb 2015 | 6:35 pm
    I had a wonderful time at Michael Port’s Heroic Public Speaking event. There was a lot of value offered for those who attended. As a speaker, I loved sharing what I knew with the folks who were there. But I also operated as an attendee, listening and absorbing, and also getting what I could out of meeting and talking with other attendees. I had a secret opportunity: almost a dozen people there were friends as well as attendees. So I got a LOT out of my time there. But it made me think. Are you getting the most out of your conferences? There are some great ways to improve your conference…
  • You Will Never See Us Coming

    Chris Brogan
    18 Feb 2015 | 6:23 am
    I was talking with the ever smart Jeff Brown who does the Read to Lead Podcast (one of my favorites), and we were talking about how podcasting is just booming. Jeff runs a Podcaster Academy. I co-founded PodCamp, etc. It’s a big topic these days. Jeff said that once at his former job in radio, someone said, “You can’t kill radio. No one will ever listen to a traffic report on a podcast.” Continue ReadingThe post You Will Never See Us Coming appeared first on chrisbrogan.com.
  • Remember When I Said I Quit Facebook?

    Chris Brogan
    12 Feb 2015 | 12:04 pm
    A few years back, I quit Facebook. I tried deleting my old profile, but in Facebook, that’s pretty much an act of congress, so I just abandoned it. A year ago-ish, I snuck back on, but decided not to do much in the way of “business” via my Facebook. Along the way, I discovered what I think is the real value of the platform. Facebook Business Value Isn’t What You Think People ask me often about advertising on Facebook. I have no idea. Every time I’ve done it, nothing much happens. Jon Loomer knows better than me. That’s his thing. Continue ReadingThe post…
  • Why I Won’t Stop Blogging

    Chris Brogan
    11 Feb 2015 | 9:31 am
    I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled into chrisbrogan.com staying on WordPress and staying in the same rough area of the universe (though my focus changes every few years). I won’t stop blogging I love it. I love having a platform where I can reach out to people, share my thoughts and ideas…
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    Logic+Emotion

  • Ruling The "Aggregators" With Creative and Editorial Talent

    David Armano
    14 Feb 2015 | 3:14 pm
    Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's known in the marketing industry as "a big idea". Things were simpler back then... Big Ideas vs. Ruling The "Aggregators"Today, if you want your message and or communications to break through—you must understand how the "aggregators" work. What's an "aggregator"? Google, Facebook, Twitter, E-mail, Text Apps, Snapchat, Flipboard... it's…
  • Five Things I Learned In Five Years

    David Armano
    16 Nov 2014 | 6:59 pm
    According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect in what can be learned in five years, not just on the job but in life as well. I'm a big believer that looking back can help you look forward, so here are are a few things I've learned over the past five years. Mentorship Comes In Many FormsThe traditional image of a mentor is someone who takes you under their wing, puts time aside for you, and imparts wisdom—often a more senior person…
  • Responsive Brand: Chevrolet's #Technologyandstuff

    David Armano
    31 Oct 2014 | 9:46 am
    The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s ability to respond quickly to concerns and complaints with 78% of consumers saying it’s important but only 17% feeling brands do this well. But we think a brand’s responsiveness goes beyond replying to people’s concerns and also extends into all forms of communication and engagement in a real time context.  Recently,…
  • Societal: The Third Dimension Of Modern Day Brand Building

    David Armano
    26 Oct 2014 | 7:39 pm
    I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in order to capture their attention. We're emotional beings by design and often times make decisions based on how we feel. Our emotions serve as clues that explain our behaviors. We buy clothes because we need them—but the styles and brands we choose have more to do with our psycology than the basic need we must fill. In the same breath we have…
  • Did Google Just Re-Invent E-mail With Inbox?

    David Armano
    24 Oct 2014 | 9:33 am
    While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with Google's recently released app simply called "Inbox" and after five minutes of use the only thing that kept popping up in my head was this: Is it possible that Google is making e-mail enjoyable again? That's a lofty goal because right now for many of us, e-mail has become a second and third full time job. We use it so much at work that we're often…
 
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    Spiral16

  • Love & Life – Evolving a Personal Brand with Elegance & Style

    Alan Rapp
    4 Mar 2015 | 5:00 am
    Branding is everything. It not only lets potential clients, fans, and advocates better understand both you and your message but, if consistent, it helps you better promote and tweak you message over time. Crafting a brand message that meets you needs while making you attractive to others is a skill that the two women discussed below have managed to do with a sense of elegance and style. Actress Shay Mitchell‘s profile in both Hollywood and social media got a huge boost when she was chosen as one of the four leads of ABC Family’s Pretty Little Liars in December of 2009. The show,…
  • Dresspocalypse – Internet Debates the Color of #TheDress

    Alan Rapp
    27 Feb 2015 | 9:17 am
    The Internet has been in fervor over the past 24 hours about whether or not a innocuous picture shared on Tumblr is black and blue or gold and white. Despite the number of news stories around the world from everything from Net Neutrality to ISIS, #TheDress soon became a trending topic debated on Twitter, Facebook, and other social media channels. According to several sources including Wired science has an answer for why some unreasonable crazy people view the dress as white and gold (including two-thirds of our own office) while the more enlightened see it as it truly is. It all has something…
  • Are We Living in a Selfie-Centered Culture?

    Alan Rapp
    18 Feb 2015 | 5:00 am
    The must-have gift from this past Christmas was the Selfie Stick whose use is public arenas, like museums and public landmarks is increasingly being banned, is reflaming the debate about your spur-of-the-moment self portraits. (Although “spur-of-the-moment” may be an exaggeration as nearly 30% of those taking selfies pose for six or more variations before posting them.) Coined as a term in 2005 by photographer Jim Krause, the use of selfies has exploded in recent years with the growth of social media and the introduction of many photographic apps like Instagram and Snapchat. And…
  • How We Celebrate Valentine’s Day on Facebook

    Alan Rapp
    9 Feb 2015 | 12:00 pm
    It’s that time of year again. We’ve shared Valentine’s Day infographics before and with the holiday fast approaching once again Facebook IQ has released the following infographic offering a few takeaways about the holiday on the largest social media platform. Given the nature of the holiday the high number of engagements announced (146,000) isn’t surprising, but of interest are the fact that more relationships end during the Valentine’s Day holiday (339,000) than begin (335,000) based on changes to users’ relationship status. Other (more obvious) takeaways…
  • Newcastle Scores Big Win with Band of Brands Commercials

    Alan Rapp
    3 Feb 2015 | 10:56 am
    Everyone wants their ad in the big game but few can pay to play. The prized spot for Super Bowl advertising cost brands $4.5 million each this year. The result was a mostly forgettable slate of advertisements, Nationwide drawing the ire of bummed-out football fans for tying their brand to dead children for the foreseeable future, yet another bizarre Skittles ad, and little else. So, for all that money and hype, was it worth it? For those without the super-sized wallets but still needing to make the most of tying their brand to the big game (while having quite a bit of fun) we need look no…
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    New Media Expo Blog

  • NMX Speaker Profile: 5 Questions With Lynette Young

    Deb Ng
    3 Mar 2015 | 10:41 am
    Last year, Lynette Young set the tone for an awesome event by opening NMX 2014. This year Lynette’s returned to co-present a breakout session with her friend, Hunter Boyle. What follows is a brief Q & A with our good friend, NMX speaker and superfan, Lynette Young. Simply put, I work with people (who sometimes [...]
  • NMX Speaker Spotlight: 5 Questions With Shawn Collins

    Deb Ng
    1 Mar 2015 | 5:22 am
    We’re continuing our “5 Questions With…” series today with Affiliate Summit co-founder Shawn Collins. I’ve been an affiliate marketer since 1997. Some might call me a dinosaur, but I prefer to say that I am a veteran or early adopter. Back then, it was such uncharted territory, and there were no blogs, podcasts, videos, newsletters, [...]
  • NMX Speaker Spotlight: 5 With Questions Cecily Kellogg

    Deb Ng
    27 Feb 2015 | 3:54 am
    This isn’t Cecily Kellogg’s first rodeo at NMX speaker. In 2011, Cecily was a panelist at BlogWorld Los Angeles. Since then, she’s moved on from parent blogging to build a successful career as content marketer, which is what she’ll be talking about at NMX ’15 in April. Behold today’s speaker spotlight. It wouldn’t seem like [...]
  • NMX Speaker Spotlight: Mignon Fogarty

    Deb Ng
    26 Feb 2015 | 6:04 am
    by Dave Jackson – NMX’s Director of Podcasting I will say this again and again, one of the best reasons to come to NMX is the ability to meet great people, and to have access to those people who you typically don’t. Case in point, I have known of Mignon Fogarty pretty much since the [...]
  • NMX Speaker Profile: 5 Questions With Ben Greenfield

    Deb Ng
    21 Feb 2015 | 6:24 am
    In order to highlight NMX ’15 speakers and sessions, we sent each speaker a list of 5 questions so you can learn a little more about them. Each speaker is asked the same five questions, but as you’ll see as we feature each different speaker, the answers couldn’t be more different. Today we’re pleased to present [...]
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
  • 5 Common Qualities of Great Business Leaders

    Damian Davila
    20 Feb 2015 | 10:14 am
    If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common. These people do not ascend to these heights by accident. Here are 5 of the most common qualities of great business leaders. 1. They are never…
  • Matters of Time

    Damian Davila
    19 Feb 2015 | 1:30 pm
    Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end. A clock can answer questions quite simply. It can encourage more plays to occur in a brief moment. A few seconds may not seem like a big…
  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
 
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    NowSourcing.Com » Blog

  • Meet The Pets Of NowSourcing!

    Maggie Kimberl
    3 Mar 2015 | 10:03 am
    Have you ever found yourself wondering where the Internet comes from?  No, it’s not from Al Gore or outer space.  It’s made by real people just like you.  Even though we make the best infographics the internet has ever seen, we here at NowSourcing are regular folks who have pets JUST LIKE YOU!  Check out some of the pets of NowSourcing: Maggie: Pet’s Name: Guido Favorite Treat or Toy: He usually steals my kids’ stuffed animals when they’re at school and snuggles them all day.  He lives for peanut butter and car rides. Funny story or fact about your pet: Even though he…
  • America, We’ve Got A (Drug) Problem

    Kari
    20 Feb 2015 | 10:55 am
    American Addiction Centers
  • Smart Strategies for Room-by-Room Decluttering

    Kari
    20 Feb 2015 | 10:10 am
      Courtesy of Sparefoot
  • 5 Ways An Infographic Can Go Wrong

    Maggie Kimberl
    17 Feb 2015 | 7:10 am
    It’s not always easy to tell if an infographic is good or bad.  But with all the “you can do it” make-your-own-infographic cheerleading websites and blog posts, infographics are being churned out at a breakneck pace.  The problem is, most of them are useless and rarely, if ever, see the light of day.  But how can you tell if the infographic someone just sent you is worthy of being posted to your blog?  Here are a few questions to ask yourself: 1. Is it visually appealing or a visual train wreck? There are a lot of tools and web articles out there that claim that making an…
  • Which Came First, The Interactive Or The Infrastructure?

    Maggie Kimberl
    9 Feb 2015 | 4:00 am
    Have you ever been caught in a feedback loop? Maybe you really want to do something revolutionary but the infrastructure to support your idea just isn’t there. Do you fix the infrastructure first or do you proceed with your idea with the hope that the infrastructure will catch up? That’s what it’s like leading the industry in infographics. We do a lot of innovative things and we like to push the envelope on a regular basis. It’s how we grow and improve. Last year we did this awesome interactive infographic about coffee that almost broke the internet. Interactives were starting to gain…
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    Collective Thoughts| Collective Thoughts

  • Travel to Cuba From America

    Brian Wallace
    3 Mar 2015 | 8:56 am
    You can’t plan a beach vacation to Cuba just yet.  Learn more about the eased travel restrictions for Americans who want to travel to Cuba from this infographic.
  • Guide To Dental Hygiene For Parents

    Brian Wallace
    2 Mar 2015 | 8:49 am
    Preventing tooth decay isn’t always the first thing on your mind as a parent.  Learn the basics of proper dental hygiene from this infographic.
  • Five Farmer’s Market Finds That Boost Immunity

    Brian Wallace
    13 Feb 2015 | 9:36 am
    Going to the farmer’s market can, in itself, boost your immunity by relaxing you and making you happy.  I mean, is there anyone out there who doesn’t enjoy a stroll through the farmer’s market?  But there are other things at the farmer’s market that can boost your immunity.  Mushrooms have high levels of zinc and cauliflower has a compound that fights infections.  Dark green leafy vegetables and carrots are packed with antioxidants.  And we’re all familiar with the vitamin C punch that any type of citrus packs.  Learn more about these immune-boosting fruits…
  • Renting Or Buying? Which Is Right For You? [Infographic]

    Brian Wallace
    5 Feb 2015 | 10:22 am
    How do you know whether you should rent or buy your next home?  It may not be as easy as you think.  Learn more from this infographic.
  • Help For Prescription Drug Addicts

    Brian Wallace
    3 Feb 2015 | 11:37 am
    Prescription drug abuse is a growing problem, but now there’s help for addicts.  Learn more about prescription drug abuse and the help that is available from this infographic.
 
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    Brian Solis

  • Companies Need to Compete for Relevance to Survive Digital Darwinism

    Brian Solis
    4 Mar 2015 | 5:24 am
    Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either compete or relevance or you don’t. While I was in Paris at Le Web (see interviews with Skully’s Marcus Weller and Andela’s Jeremy Johnson), I met with the Vivendi team to discuss the state and future of digital transformation. Everybody is talking about…
  • Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

    Brian Solis
    2 Mar 2015 | 5:32 am
    Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design. Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change. Even though the “cool” kids moved on, there’s a…
  • Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

    Brian Solis
    26 Feb 2015 | 7:44 am
    Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not otherwise found their stage. At the same time, new social channels would emerge that would introduce a subtler more rapid form of publishing that focused on conversations and real-time sharing. Twitter would lead the way for a micro-blogging format which…
  • The 80s Called, They Want Their Contact Center Back

    Brian Solis
    24 Feb 2015 | 6:57 am
    Customer experience is meant to be evocative not reactive… We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we overlooked the importance of the “C” and “R” and instead scaled the “M” in CRM. It didn’t hurt that we found ways to save time and money in the process of promoting management, cost-control and efficiency over customer experiences. I don’t…
  • ContextMatters Episode 3: Brian Williams, The Future of Social Media + The Anti-Vaccine Movement

    Brian Solis
    20 Feb 2015 | 9:43 am
    Three weeks in and three episodes are now online. Chris Saad and I really got into these topics in the latest episode of ContextMatters. There are parts that are charged and definitely NSFW. We stray a bit away from tech to tackle timely subjects related to journalism and the future of social media as well as the hotly debated topic of vaccinations. Schedule Topic 1: First up is Brian Williams and the controversy surrounding his news coverage in Iraq. We discuss this, the state of journalism in a real-time world and also how social media affects The 3C’s of Information: creation,…
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    Beth’s Blog

  • Driving Toward Impact With Data Science #15ntc

    Beth
    4 Mar 2015 | 6:57 am
    Photo by Lee Haywood Note from Beth: I’m attending and presenting a session about Walking As Work with Ritu Sharma.   As luck would have it, one of the sessions that I really wanted to go to is scheduled at the same time as ours.   It is a session about being Data Savvy featuring colleagues from Crisis Text Line, Global Giving, and DataKind.   So, in lieu of a cloning machine, I’m publishing this guest post by By Friederike Schuur, DataKind Volunteer. From online shopping to online dating, our daily interactions are increasingly going digital and, as a result, generating a…
  • Captivology: The Science of Capturing People’s Attention

    Beth
    3 Mar 2015 | 10:40 am
    This month’s theme for the nonprofit Blog Carnival is “Breaking Through the Noise,” calling for tips and ideas about how nonprofits can reach their audiences with the right message at the right time given the clutter of online information clamoring for their attention.     Last month, I was lucky enough to receive an advanced copy of Ben Parr’s new book, Captivology: The Science of Capturing People’s Attention that is packed with research, insights, and tips about how to capture your audience’s attention.   The book shares how and why our mind pays…
  • Measuring the Impact of Your Nonprofit Program

    Beth
    2 Mar 2015 | 10:56 am
    A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub.  The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact.      The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping.   The group included a mix of Google grantees as well as measurement professionals. That’s where I met Kim Kastorff who is the founder of Kimpacto, a San Francisco-based…
  • Two Must Read Reports on Nonprofit Capacity Building

    Beth
    27 Feb 2015 | 8:10 am
    Two reports have been released on the topic of capacity building:   “Supporting Grantee Capacity: Strengthening Effectiveness Together,” from GrantCraft, a service of the Foundation Center and “Strengthening Nonprofit Capacity” from GEOfunders. This post summarizes gems from both reports.  While the reports are guides to funders, if you do work as a capacity builder, you will find some useful insights for your practice. Supporting Grantee Capacity:  Strengthening Effectiveness Together This report offers an overview of the different types of capacity-building…
  • The Performance Imperative: A Framework for Social Sector Excellence

    Beth
    26 Feb 2015 | 7:09 am
    “The Performance Imperative:  A Framework for Social Sector Excellence, the result of a  full year of collaborative work by the Leap of Reason Ambassadors Community, a group of nonprofit leaders coalesced and coordinated by the Leap of Reason team (leapofreason.org), makes it debut today.  The framework details the seven organizational competencies that can help nonprofits achieve high performance and deliver greater social impact – the holy grail of the social sector.    The competencies are: 1: Courageous, Adaptive executive and board leadership 2: Disciplined, people…
 
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • Black Mirror Season 1: The Twighlight Zone for the Digital Generation

    Rahaf
    23 Feb 2015 | 11:20 am
    This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.  I recently fell in love with a television series called Black Mirror. It’s a British television show created by Charlie Booker that explores some of the darker themes around the influences of technology on our daily lives. Ironically, I found out about Black Mirror via social media. The show was actually created in 2011, but since it’s availability on Netflix in late 2014 it has enjoyed a huge surge of popularity. The first season contains only 3 episodes,…
  • Thy Pound of Flesh – Public Shaming, Moral Codes and Other Dangers of Cyber Vigilantes

    Rahaf
    12 Feb 2015 | 1:48 pm
    This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.  In my last post on cyber-vigilantism , I wrote about the three elements needed for such acts to take place: The violation of a social code The lack of traditional accountability The need for tangible consequences. In this post, I’d like to dig a little deeper and take a look at three implications Cyber-Vigilante behaviour and it’s impact on our digital culture. 1. The People Have Spoken – Too Soon Once a social code has been broken and an outcry has…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • LiveMint: Social buzz on Rail Budget 2015

    Latika
    26 Feb 2015 | 8:57 pm
    Mint featured Blogworks Rail Budget 2015 social dashboard on their website LiveMint. Read the full article here        
  • LiveMint: AAP maintains lead in online mentions

    Latika
    5 Feb 2015 | 11:33 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Latika
    2 Feb 2015 | 9:44 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Latika
    2 Feb 2015 | 3:45 am
    Mint featured Blogworks #DelhiElections2014 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here  
  • Web Developer

    Latika
    28 Jan 2015 | 1:53 am
    Location: New Delhi Qualifications and Experience: A minimum of 3 years of formal industry/professional experience as a web/mobile designer Solid portfolio demonstrating design savvy Strong understanding of mobile platforms, particularly iOS, Android and Windows Phone7 Understanding of the limitations of web and mobile, with approaches/ideas to flex those boundaries Role Description: Web developer is primarily responsible for working closely with UI/UX designer to create high quality web applications Designing, developing and implementing new websites and landing pages Creating intuitive…
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    Soshable

  • Social Media: All About ROI

    Lauren Galli
    10 Feb 2015 | 3:15 am
    When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results? With any transaction of goods or services, ROI is most certainly expected. As a consumer driven…
  • If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

    JD Rucker
    23 Jan 2015 | 12:24 am
    It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role. We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come. The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business.
  • Over Half of Internet Users Over 65 Use Facebook

    JD Rucker
    11 Jan 2015 | 2:00 am
    The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in…
  • ‘While You Were Away’ Will Make Twitter More Important for Business

    JD Rucker
    5 Jan 2015 | 1:28 am
    Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment. The…
  • Getting More People to Like Your Facebook Page is 99% Worthless

    JD Rucker
    3 Jan 2015 | 10:50 pm
    Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out. To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes. We do have examples, not to the extreme of…
 
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    Brains on Fire

  • Design Is a Time Traveler

    Amy Taylor
    4 Mar 2015 | 6:43 am
    I recently visited a friend’s house to discover a canister of Cafe Bustelo sitting on their countertop. With its bright yellow and red design, it stuck out like a sore thumb in a space  I lovingly (and accurately) call the epitome of a hipster haven.  A quick Google of Cafe Bustelo history makes me think their branding hasn’t changed a whole lot since it was founded in 1931. And maybe that’s a good thing. In a neutral, Pinterest-worthy space, that misfit canister was elevated to an unintentional statement piece — a functional work of art. Industrial designer, S. Balaram once…
  • Great Brands Help People Be Great

    John Moore
    2 Mar 2015 | 6:44 am
    A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments. Ultimately, the passion conversion (aka word-of-mouth) is not about getting people to talk about you—the brand. It’s about getting people to talk about themselves. Truth be told, that line you just read is a riff from a Kathy Sierra tweet I saw back in the wild…
  • Five Ways to Embrace Healthy Tension

    Robbin Phillips
    25 Feb 2015 | 7:20 am
    I know it’s cold outside, but it’s comforting to know that Spring will come. This photo from Libby Willams is a great reminder. Yesterday Emily and I were having a discussion and she made a simple statement that got stuck in my heart. A company like Brains on Fire should have “healthy tension”. I honestly have never heard that phrase before but I love it. Don’t you? Igniting community and creating tools to fuel movements is messy work. Working with people involves stirring feelings and in doing that we often stir our own feelings and emotions. Most “people focused”…
  • The 2014 Brains on Fire Annual Report

    Amy Taylor
    23 Feb 2015 | 10:15 am
      2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic. The post The 2014 Brains on Fire Annual Report appeared first on Brains on Fire.
  • Friday Fotos | Canada Edition

    Amy Taylor
    20 Feb 2015 | 12:12 pm
    Donuts? Don’t’ mind if we do. A good day to be at BOFLA Geno speaking at #TheGathering2015 Banff is beautiful! #TheGathering2015 Zissou says, “Make a Frenchie Friday.” #BOFLA The post Friday Fotos | Canada Edition appeared first on Brains on Fire.
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    Life, Inspired

  • Inspiration of the Moment: 03-2015

    Shai Coggins
    3 Mar 2015 | 2:54 am
    One of the things I’ve been hoping to start doing on this blog is to do a new version of my old round-up posts. I used to do all sorts of them – Friday Five, Web Wednesdays, etc. But, as this blog continues to evolve, my approach changes too. With ‘inspiration’ as this blog’s new focus word, I thought that an inspiration-of-the-moment feature is something worth trying here. The general idea is to share with you some of the things that are inspiring me at any given time – colour palettes that I am loving, home décor and personal style ideas, favourite food…
  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
  • ‘Grow': Word of The Year 2015

    Shai Coggins
    11 Jan 2015 | 9:15 pm
    Happy new year! Yes, I know that almost two weeks has passed since 2015 started. And, I am also aware that it has been a month since I last blogged here. I’ve been avoiding these long breaks over the last few months, but this time, I got defeated. Again. We all know that the holiday season is always a bit hectic. The wisest move would have been to give myself a break and make that official. But, I was overly confident that I would find the time to blog, regardless. Silly, me. I’m not going to give you the details of my holidays – but, needless to say, it was more hectic…
  • A New Adventure in Surface Pattern Design

    Shai Coggins
    9 Dec 2014 | 7:44 pm
     1. Throw Pillow 2. Travel Mug 3. Mug (Standard) 4. Mug (Tall) 5. Tote Bag 6. iPhone Case 7. iPad Case 8. Galaxy Phone Case Coming up with my own surface pattern design was something that I’ve always wanted to do. But, I had no idea how to get started. With my improved digital art making abilities (thanks to DG class), however, I’ve decided to push my newfound skills a bit further. So, I’ve scoured the web for tutorials and tips on how to create surface patterns and found: Pattern Design: Creating Inspiring Repeats via Skillshare (Short Ecourse) How To Make Repeating…
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    Bare Feet Studios

  • Stop Learning and Start Doing

    Roxanne Darling
    2 Mar 2015 | 7:10 pm
    It’s not often you’ll hear such a barking-style suggestion from me. But I’ve decided that analysis paralysis has taken on a whole new realm in the world of using the internet to grow your small business or entrepreneurial venture. Webinars proliferate. Joint Ventures and VIP Days are hot. You’ve got to know all about lead capture pages. What is happening in your... The post Stop Learning and Start Doing appeared first on Bare Feet Studios.
  • Mindful Social Media

    Roxanne Darling
    23 Feb 2015 | 7:26 pm
    It's not an oxymoron! The post Mindful Social Media appeared first on Bare Feet Studios.
  • A Love Letter to The Amazing Andrew Sullivan

    Roxanne Darling
    5 Feb 2015 | 8:25 am
    I have been reading you, Andrew, since 2004 – 4 years after you started blogging. You were more conservative back then, but always brilliant and weird. Those two qualities really drew me to you. I’ve been talking about you several places, but so much is coming up today that I am choosing a public homage – that also turns out to be... The post A Love Letter to The Amazing Andrew Sullivan appeared first on Bare Feet Studios.
  • Mindful Goal Setting

    Roxanne Darling
    26 Jan 2015 | 8:17 pm
    Which may lead to UnGoals for the brave of heart and soul. The post Mindful Goal Setting appeared first on Bare Feet Studios.
  • Announcing: Your Mindful Social Media Business Coach

    Roxanne Darling
    6 Nov 2014 | 10:18 am
    I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! NEXT SESSION STARTS MONDAY,... The post Announcing: Your Mindful Social Media Business Coach appeared first on Bare Feet Studios.
 
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    Ignite Social Media

  • 4 Tools for Creating Better Social Media Content

    Kathleen Tierney
    3 Mar 2015 | 8:42 am
      When it comes to creating great social media content, the devil is in the details. While an eye-popping image or video can really carry a post, use the wrong hashtag or include a type-o and your great content suddenly doesn’t look so great anymore. How can you make sure no details go overlooked in creating social content for your brand? Take a few extra minutes to use these tools to help you focus on the (not so) little things, like organic conversations, relevant hashtags, and grammar. Hashtagr Looking for an easy way to see how people are using your brand’s hashtags across all…
  • Twitter Updates for Android Users; New Tools Result from Video Popularity | Social You Should Know

    Deidre Bounds
    1 Mar 2015 | 8:00 am
    Twitter Rolls Out Latest Feature to Androids About a month ago, Twitter released its “While You Were Away” feature for iOS users. This week, Android users get to experience the non-optional functionality. The feature allows you to check in and quickly get up to speed on what you missed while you were… well away. No more scrolling to see what you may have missed. You will now see a recap of the top tweets since your last feed check. Hope you like it because, fortunately or unfortunately, you can’t turn this feature off. Gmail Bug Causes Outrage on Twitter Gmail users took to Twitter…
  • What It Means to Be “The Original Social Media Agency” in 2015

    Jim Tobin
    24 Feb 2015 | 2:17 pm
    Our tagline at Ignite Social Media has for years been, "the original social media agency," because we were created way back in 2007 out of nothing to work exclusively on social media. While most social media practitioners then, and now, were PR firms, ad agencies and digital agencies, we envisioned a different way to handle social. Our way includes having all the disciplines you need (community managers, art directors, web developers, data analysts, strategists, project managers and media buyers) under one roof, focused on nothing but social media marketing for major brands. The philosophy…
  • New Rules for Facebook Impressions; Twitter Helps Teams | Social You Should Know

    Jim Tobin
    22 Feb 2015 | 8:00 am
    Facebook Changes the Rules on Organic and Ad Impressions At one point, not too long ago, the new rule was to use photos to get organic reach. Apparently all marketers listened to that advice, so Facebook felt there were too many pictures. They’ve now changed the algorithm so pictures are now the worst way to get organic reach. Number one now: video… for now. Facebook is also working to counter other platforms like Google who report that over 50% of ad impressions are never viewable. Facebook now says they won’t charge for an ad unless someone actually sees it. Teams Running Twitter…
  • Pinterest Guided Search and Key Takeaways for Marketers

    Vanessa Williams
    20 Feb 2015 | 2:03 pm
    Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable. Background on Guided Search Pinterest has taken search to the next level with the addition of Pinterest Guided Search. Launching in April of 2014, Guided Search was originally introduced to improve…
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    Technosailor.com

  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
  • The Internet is About to Become WAY Faster

    Aaron Brazell
    20 Feb 2015 | 8:08 am
    Earlier this week, the big news in the tech space surrounded the completion of the HTTP/2 Spec. Gibberish, gibberish, gibberish. What does this mean for the internet? The short version is: it’s about to become way faster. Faster is extremely important if you want to make money from traffic to your site. Or, you know, if […]
  • Public Enemy Number 1 for A Small Development Shop

    Aaron Brazell
    10 Feb 2015 | 8:35 am
    Net-30, Net-45, Net-60. If you've been working as a freelancer or run your own development shop, you're familiar with these terms. They are the terms that many businesses leverage for paying invoices. They exist because of Accounts Payable.
  • Weekly Blog Post Challenge

    Aaron Brazell
    4 Feb 2015 | 1:52 pm
    Back in 2004, I, like many other people in the WordPress community began blogging. We didn’t, I don’t think, get into WordPress because we wanted to write code or build a career. We got into it because we wanted to write. Our natural talent and curiosity took over, however, and we began writing code. At […]
  • My process for Photography Production

    Aaron Brazell
    15 Jan 2015 | 10:19 am
    I’ve shared a lot of my photography via social networks – Twitter, Facebook, Instagram and Flickr. It’s generally unlike other photography that you may see around the web. I generally don’t shoot people, unless the people are part of a greater narrative or scene. Never as the object of focus in the scene. I also […]
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    The Social Customer Manifesto

  • Our evening with Keith Haring

    Christopher Carfi
    14 Feb 2015 | 12:49 pm
    On February 12, 2015, a small group of friends had the rare opportunity to take a private tour of the exhibit “Keith Haring: The Political Line” at the de Young Museum in San Francisco. Julian Cox, curator of the exhibit, shared his perspective throughout the tour. Click on any image in here to see the full set of snaps. While I had known about Haring’s work through its ubiquity in pop culture in the 80’s, I wasn’t aware of the insane volume and breadth of work he created in just a few short years. I also wasn’t aware of the full extent of media in…
  • Tools I use: Plus/Delta

    Christopher Carfi
    3 Feb 2015 | 7:14 am
    There are a few tools I use on an almost weekly basis. Some of these help me get more stuff done, some of them help me do things better. One of these tools is Plus/Delta. Plus/Delta is dead-simple. Two columns, one labeled “Plus” and one labeled “Delta.” You can do it on a whiteboard, on a collaborative Google Doc (here’s one), on paper, on Post-Its or on index cards. Have a facilitator scribe, or have the participants write their Plusses and Deltas on notecards or on Post-Its. Have the participants in the session articulate what worked well (“Plus”)…
  • You’re doing awesome

    Christopher Carfi
    25 Oct 2014 | 4:48 pm
    Just saw a great lightning talk from Mickey Kay at WordCamp SF 2014. It was only about five minutes long, and was a great reminder of the fact that we are all newbies. Even if you’re an “expert” in a field, there’s always more to learn. More importantly, if you are truly a n00b, there is one thing to remember, first and foremost. That thing is: You’re doing awesome. You’re trying. You’re doing. You’re actually moving forward, even if it doesn’t feel like it at times. Mickey then shared his three rules for keeping the forward momentum…
  • It’s most definitely go time: I’ve joined GoDaddy

    Christopher Carfi
    8 Jun 2014 | 5:14 pm
    It’s official: I’ve joined GoDaddy. I am incredibly stoked. (Ob disclosure: while I’m now an employee of GoDaddy, these are my personal opinions.) This is a company that has gone through an incredible maturation process in the past few years, and where the company is now is miles ahead of where it was even 24 months ago, both in brand and in product. The T&A Super Bowl ads are long gone, the products are getting solid reviews, and a lot of attention is being paid to customers: from small businesses to web designers and developers (including WordPress, Drupal and Joomla!) to…
  • How to enable two factor authentication on 50 top websites including Facebook, Twitter and others

    Christopher Carfi
    14 Apr 2014 | 9:04 am
    Two factor authentication (also called 2FA) is the term for a second form of authentication that is required before a web service allows you to log in. Typically, 2FA is enabled by sending a text message with a one-time code to your mobile phone, which you then need to enter in addition to your password. (This is often referred to as needing to have “something you know” such as your password, and pairing it with “something you have” such as your phone.) Decided to do a little research on a number of common web services, in the wake of the Heartbleed bug from this week.
 
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    Digital Trends

  • HBO Now standalone service priced at $15 a month, Apple on board

    Mike Flacy
    4 Mar 2015 | 7:35 pm
    Definitely a service that could inspire more people to cut the cord, HBO Now is the name of HBO's standalone streaming platform set to launch next month at a subscription rate of $15 per month. The post HBO Now standalone service priced at $15 a month, Apple on board appeared first on Digital Trends.
  • Major theater chains plan to boycott Idris Elba’s new film due to Netflix debut [Update]

    Rick Marshall
    4 Mar 2015 | 7:02 pm
    Netflix has acquired True Detective director Cary Fukunaga's new film, Beasts Of No Nation, featuring The Wire and Luther star Idris Elba. The post Major theater chains plan to boycott Idris Elba’s new film due to Netflix debut [Update] appeared first on Digital Trends.
  • King of the ‘Ring: Honda Civic Type R the fastest FWD car around Nurburgring

    Alexander Kalogianni
    4 Mar 2015 | 4:15 pm
    Honda claims that its newest hot hatchback has set the fastest time for a FWD car around the Nurburgring race track. To prove the feat, Honda has uploaded in-car footage of a production vehicle setting the record time. The post King of the ‘Ring: Honda Civic Type R the fastest FWD car around Nurburgring appeared first on Digital Trends.
  • GranitePhone is designed to keep your personal data secure, and prevent leaks

    Joshua Sherman
    4 Mar 2015 | 4:15 pm
    Looking for a smartphone that's s secure as Fort Knox? The Sikur GranitePhone is built from the ground up with security and secure messaging in mind, and can help ensure your secrets don't ever get out. The post GranitePhone is designed to keep your personal data secure, and prevent leaks appeared first on Digital Trends.
  • Could Spotify’s new lyrics feature be Illegal in the US?

    Chris Leo Palermino
    4 Mar 2015 | 4:15 pm
    Is Spotify's new lyrics button, which brings users a pop-up window with a song's lyrics at the bottom of the screen, copyright infringing? The post Could Spotify’s new lyrics feature be Illegal in the US? appeared first on Digital Trends.
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    Janet Fouts

  • Marketers- Stop multi-tasking social media

    fouts
    26 Feb 2015 | 2:35 pm
    We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. In fact, the time it takes you to switch from one task to another can increase the overall time you spend on these tasks by up to 40%. Don’t your adoring fans deserve a mindful focus…
  • Just get us the Millennials! #Marketing #Fail

    fouts
    30 Dec 2014 | 12:53 pm
    I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials”. This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population 23% of Millennials have a Bachelor’s degree or higher,…
  • Is Brand Engagement Over on Facebook?

    fouts
    12 Dec 2014 | 10:04 am
    The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Here’s an example.
  • Tech and sanity – You can have both!

    fouts
    21 Oct 2014 | 9:05 pm
    There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. It’s not impossible to be mindful of what’s important and still run a business though, and here’s how technology works more for me and less against me. This may not work for everyone, but it works for me most of the time and after years of working like this I…
  • When content calendars are not the answer

    fouts
    9 Oct 2014 | 6:29 am
    Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing…
 
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    SocialTimes Feed

  • Internet.org Wants Its App in 100 Countries by Year-End

    David Cohen
    4 Mar 2015 | 2:30 pm
    The Internet.org application has been launched in Zambia, Tanzania, Kenya, Colombia, Ghana, and India. Can another 94 countries be added by year-end? According to Mashable, Internet.org aims to have its app available in 100 countries by the end of 2015. Internet.org vice president Chris Evans told reporters at Mobile World Congress in Barcelona, Spain, this week: The ambitious goal this year is to roll it out to 100 (countries). We don’t want to focus so much on the number, but we want this to spread to additional countries, operator groups and … see more people coming online,…
  • LinkedIn and Twitter Struggle to Balance Their Dual Business Model

    Kimberlee Morrison
    4 Mar 2015 | 2:00 pm
    Every successful startup has to prove its business model to become a viable business. For social sites, it’s often a delicate balancing act between engaged communities and advertising revenue. It’s a challenge both Twitter and LinkedIn are facing as they increase their offerings for marketers, while trying not to alienate their users-base. LinkedIn recently launched a service called Marketing Solutions Program, with the goal to deliver better outcomes for marketers as customers move through the buying cycle. The core product in this program is the Linkedin Lead Accelerator: an \"analytics…
  • Will Facebook Debut a Competitor to Twitter’s MoPub at F8?

    David Cohen
    4 Mar 2015 | 1:30 pm
    Facebook has used its F8 global developer conference to debut several significant products and features in the past. Could a competitor to Twitter’s MoPub mobile ad exchange be on tap this year? Bloomberg reported that Facebook is developing a mobile ad exchange to take on MoPub, which it may introduce at F8 in March, according to \"people with knowledge of the matter.\" Facebook told Bloomberg the company would not comment on rumors or speculation. Bloomberg pointed out the infrastructure that is already in place for the potential launch of a MoPub competitor, including Facebook…
  • GDC 2015: MindMaze Unveils Thought-Powered Virtual Reality Game System

    Brandy Shaul
    4 Mar 2015 | 1:00 pm
    A major theme of this year’s Game Developers Conference is virtual reality, and in keeping with this trend, neurotechnology company, MindMaze, today unveiled its thought-powered virtual reality, augmented reality and motion capture game system, MindLeap. The system is based on MindMaze’s neurotechnology engine, which predicts brain and muscle activity to trigger virtual experiences in real-time. The company promises near millisecond synchronization to provide the most realistic experience possible for users. Expected to launch in late 2015, MindLeap’s engine will be available to game…
  • 5 Mobile Predictions from Facebook’s Jane Schachtel

    David Cohen
    4 Mar 2015 | 12:30 pm
    Facebook global head of technology and mobile strategy Jane Schachtel shared her predictions on upcoming mobile trends at Mobile World Congress this week in Barcelona, Spain. Facebook for Business posted Schachtel’s thoughts: More affordable smartphones: In high-growth countries, where many people are just coming onto mobile networks for the first time, devices are incredibly important. I expect to see a lot of innovation in the area of low-cost smartphones that offer better performance and better features for less money. This means more people getting connected to the people and…
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    Techipedia | Tamar Weinberg

  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
  • Why Customer Service is the Future of Social Marketing

    Tamar Weinberg
    28 Oct 2014 | 5:30 am
    In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Initially, the network really had the cream of the Internet crop on its frontpage, and the “Digg effect” would take websites down just like that. Visitors flocked to the homepage…
  • How to Rock Your Social Customer Service

    Tamar Weinberg
    22 Aug 2014 | 5:40 am
    Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications, but because they come from so many different directions, it also requires a toolset. I won’t give it away, but after running a social media customer service department 100% singlehandledly and helping our customer base grow from about a half a million customers to over 1 million (through social media almost exclusively), I have a few tricks and tips up my sleeve. After years of trial and error, I’m fairly certain…
  • If You Don’t Have Thick Skin, Get Off the Internet.

    Tamar Weinberg
    18 Aug 2014 | 5:20 am
    Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling. If you’re controversial, someone else will have another opinion and unfriend you. Happiness (without ego) is the only way to maintain good friendships, and usually, doesn’t impart negative judgments. Let’s dig into the second item there: controversy. As of late, there’s been a pretty big trend…
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    Quick Online Tips

  • My New Asus Chromebox Unboxing [Photos]

    P. Chandra
    26 Feb 2015 | 6:27 am
    I bought a new Asus Chromebox and now share the Chromebox unboxing photos with you. Earlier I had shared chromebook unboxing photographs, And have since become a fan of the...Read full original article at My New Asus Chromebox Unboxing [Photos]©2015 QuickOnlineTips. All Rights Reserved.
  • How to Backup Websites on Amazon S3

    P. Chandra
    24 Feb 2015 | 7:23 am
    It is always a good idea to backup your website on a location other than your server, and Amazon S3 is a useful storage option safely hosted by the powerful Amazon servers....Read full original article at How to Backup Websites on Amazon S3©2015 QuickOnlineTips. All Rights Reserved.
  • Download YouTube Kids App with Parental Controls

    P. Chandra
    23 Feb 2015 | 9:16 am
    Now you can download YouTube kids app, a new YouTube experience for children. Google has launched this new YouTube app, built from the ground up, especially for streaming video content...Read full original article at Download YouTube Kids App with Parental Controls©2015 QuickOnlineTips. All Rights Reserved.
  • How to Backup Websites on Your Hosting Server Easily

    P. Chandra
    23 Feb 2015 | 7:21 am
    How do you backup all your websites on your hosting server? Chances are that you are relying on your hosting provider to backup your site, and probably even have no...Read full original article at How to Backup Websites on Your Hosting Server Easily©2015 QuickOnlineTips. All Rights Reserved.
  • How to Shutdown Windows 8 with One Click Shortcut Button

    P. Chandra
    22 Feb 2015 | 10:24 pm
    Do you need a shutdown Windows 8 shortcut to close the computer in one click. Right now the process to shutdown is very cumbersome and involves multiple steps. I have been using...Read full original article at How to Shutdown Windows 8 with One Click Shortcut Button©2015 QuickOnlineTips. All Rights Reserved.
 
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    Web Strategy by Jeremiah

  • How the Technology of the Collaborative Economy all Works Together

    jeremiah_owyang
    1 Mar 2015 | 6:52 am
    If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to get what they need from each other. To put some stats on how large the startup ecosystem of companies in this space is, here’s some facts: The Mesh Directory is tracking well over 9,000 startups in this market. These startups are in twelve industries as documented on the Honeycomb…
  • Liberals and Conservatives Both Love & Loathe the Collaborative Economy

    jeremiah_owyang
    25 Feb 2015 | 12:17 am
    By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched,…
  • Your Tech Startup Doesn’t Need to be in Silicon Valley.

    jeremiah_owyang
    23 Feb 2015 | 8:30 am
    By Jeremiah Owyang @jowyang, living in Silicon Valley since 1997. My long-time, close friend, Chris Saad, wrote a helpful essay on 39 tips for startups. He shares many suggestions, based on his personal experience, in the startup world, from his home country of Australia, and in Palo Alto, and in the heart SF’s tech district SoMa. While I agree with 38 of his tips and suggestions, I’d like to discuss the merits of tip number one. Dear readers please know, I first chatted with Chris in advance, he was aware I was writing this, as I certainly don’t like to surprise a friend. Chris gives…
  • Self-Driving Cars Disrupt the Crowd

    jeremiah_owyang
    19 Feb 2015 | 4:53 am
    Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the way for the self-driving car industry. Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to…
  • Google Enters the Collaborative Economy in a Big Way

    jeremiah_owyang
    3 Feb 2015 | 8:49 am
    Here comes Google, with a series of five market moves injecting them as a central player for the collaborative economy. Google’s mission is to organize the world’s information. But it doesn’t just start and stop there. They also want to organize the world’s logistics, commerce, local transportation, service economy, and even how people obtain and receive loans. In the past, our perspective of the Collaborative Economy has been through startups, like Airbnb, oDesk, Lyft, Uber and Lending Club that enable people to get what they need from each other, using commonly available…
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    solar feed crenk-feed

  • Solar Energy; The Real Facts

    2 Mar 2015 | 2:08 am
    Most power plants in the United States and around the world are using fossil fuels to generate electricity and operate. Fossil fuels has-been used as an energy source while the man has learned to generate power. Fossil fuels have been-around for ages and when man started using this energy nobody but the consequences. Fossil fuels will run out and be a shortage of it in the near future. This scarcity of fossil fuels will affect our industries ict live and several newspapers. Today we see some of theses comments and concerns, awards to fossil fuels are increasing and electricity is more…
  • The Cost Of Solar Energy

    1 Mar 2015 | 2:09 am
    Solar energy is a natural source of energy that comes directly from the sun. When solar energy hits the earth it spreads over the surface of the earth and provides heat evenly. If you could capture the sun’s rays in a particular area over a long period of time that will provide enough heat for the night or on cloudy days. Learn where to find solar energy can help you get started today. Solar energy costs nothing, since it comes from the sun. The font you choose may cost a bit, but in the long term, should be your only expense, unlike gas or oil heaters to keep paying for each month in…
  • The Benefits of Solar Energy

    28 Feb 2015 | 2:53 am
    The use of solar energy or energy from sunlight has many advantages. Let’s take a closer look at each of them. • Solar energy saves money. In 2006, we saw the highest jump in residential electricity rates. In some regions, increased to 60% was observed. Many experts agree that the trend will continue in the coming years. This means you have to pay more money to support their monthly electricity consumption. But if it produces its own energy, you can avoid paying the high cost of energy – especially now that energy prices are very unstable. On a larger scale, if American…
  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
 
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    Des Walsh

  • Become a Thought Leader with Blogging – Part 1

    Des Walsh
    25 Feb 2015 | 11:26 am
    A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw how blogging could help me share my story and promote my coaching business globally. As it did. I have no doubt that blogging and – more broadly – social media have helped me operate in a bigger field and build a network more deeply and widely than I could have expected otherwise. That…
  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
  • Are you aiming up for 2015?

    Des Walsh
    31 Dec 2014 | 8:49 pm
    Aiming Up It’s that changeover time again, New Years, when we put behind us what was not so good in the year just ended and indulge in some hoping and dreaming about a better picture for the year ahead.  In this post I’m sharing some thoughts and experience about aiming up, setting some stretch goals, not settling for more of the same. It’s not about New Year’s resolutions. At least not the way I think of them. I don’t know about you but I’m not great on New Year’s resolutions. Probably too many in the past that I have not kept. But I do think…
  • Zeusvision Levels the Outdoor Advertising Playing Field

    Des Walsh
    26 Oct 2014 | 6:47 pm
    Outdoor advertising Just outside a fire station near where I live there is a modestly sized noticeboard facing the main road. It has the occasional warning in season about high fire danger. It has also featured from time to time messages of congratulation or celebration of various events, someone’s birthday, a wedding anniversary, a graduation. I doubt it has cost much to use, as it’s not really a big signboard. And it’s on a local road, not the highway. It doesn’t compare with the huge signs you can see along the freeway, much less with the even more impressive ones…
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    Chad's Blog

  • Raising the Barr Weekly Memo: The Purpose of Technology

    Chad Barr
    4 Mar 2015 | 2:08 pm
    Issue No. 113 March 4, 2015 Raising the Barr Weekly Memo: The Purpose of Technology This week’s reflection point: I love technology, its use and especially its impact. What makes no sense to me is using technology for technology sake rather than leveraging it to achieve great results and improve the quality of our lives. The critical aspect when investing in technology is to identify how it is going to improve your business, knowledge, enjoyment, and your life. Once you identify these, focus on getting the most out of that technology so you reap the potential rewards. One of the most…
  • Raising the Barr Weekly Memo: Developmental Experiences to Transform Your Business

    Chad Barr
    25 Feb 2015 | 2:00 pm
    Issue No. 112 February 25, 2015 Raising the Barr Weekly Memo: Developmental Experiences to Transform Your Business This week’s reflection point: I am here in Miami, Florida, meeting with our global growth circle (Suzanne Bates, Guido Quelle, Phil Symchych, Bart Sayle, Steven Gaffney, Chad Barr) facilitated by Alan Weiss. The essence of our meeting is to challenge ourselves to think bigger and to impact our lives and businesses and that of our clients. Here are some of the insights shared by our group: What key question should you ask yourself or your clients to raise the bar? What do I…
  • Raising the Barr Weekly Memo: 10 Reasons for Powerful Interviews

    Chad Barr
    18 Feb 2015 | 2:29 pm
    Issue No. 111 February 18, 2015 Raising the Barr Weekly Memo: 10 Reasons for Powerful Interviews This week’s reflection point: I was just interviewed by Social Media and global influencer, Mitch Jackson. I enjoyed it immensely while answering Mitch’s provocative questions on life, business, cyber strategies and creating your global digital empire. I even managed to put Mitch on the spot towards the end of the interview. I conduct interviews as well and find them to be a powerful aspect of your marketing strategy. Here are my top 10 reason why interviews are powerful: You get to…
  • Raising the Barr Weekly Memo: The Power of Evolution

    Chad Barr
    11 Feb 2015 | 1:56 pm
    Issue No. 110 February 11, 2015 Raising the Barr Weekly Memo: The Power of Evolution This week’s reflection point: I’ve been saying for years that evolution is an awesome power and especially when it comes to your web presence and its content. An idea, when captured, may become a tweet. A collection of tweets may become an article. A collection of articles may become a book. A book may transform itself into multiple presentations and workshops. And all these concepts, when effectively repurposed, will produce an overabundance of new products, services and more content. So…
  • Raising the Barr Weekly Memo: Aggregating or Plagiarizing?

    Chad Barr
    4 Feb 2015 | 1:47 pm
    Issue No. 109 February 4, 2015 Raising the Barr Weekly Memo: Aggregating or Plagiarizing? This week’s reflection point: A while back, in my Proper Attribution Please article, I shared with you the story of my daughter’s seminary sermon being plagiarized. There has been a trend, where individuals using their blogs and social media platforms, share content written by others. I don’t have an issue with this practice as long as proper attribution is given. If your objective is to strengthen your thought leadership, I suggest you use your own unique thoughts and reduce your usage…
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    @andrewchen

  • Meet me and Eric Ries at a private event on March 21st – here’s how to attend

    Andrew Chen
    4 Mar 2015 | 11:41 am
    Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics I plan to touch on: How Eric and I met in 2008 as unknown/unread bloggers :) Going from zero to global movement for the Lean Startup Biggest lessons – what worked and didn’t The new Kickstarter campaign he’s putting together How growth fits into the Lean Startup framework What’s Eric’s up to now, and…
  • Personal update: I’ve moved to Oakland! Here’s why.

    Andrew Chen
    24 Feb 2015 | 3:42 pm
    My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Previously, I lived in Palo Alto for 5 years, then about 2 years in the Lower Pac Heights neighborhood of San Francisco, but had never really spent much time in the East Bay. I had sort of heard that people were moving from SF to Oakland, but didn’t really have a reason to check out the neighborhood until a few…
  • The most common mistake when forecasting growth for new products (and how to fix it)

    Andrew Chen
    23 Feb 2015 | 10:30 am
    Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth. The other important reason for new products to focus on…
  • The race for Apple Watch’s killer app

    Andrew Chen
    17 Feb 2015 | 2:48 pm
    The upcoming race As the release of the Apple Watch draws near, we’re seeing press coverage hit a frenzied pace – covering both the product, the watch’s designers, sales forecasts, and the retail displays. That’ll be fun for us as consumers. But for those of us who are in the business of building new products, the bigger news is that we have a big new platform for play with! The launch of the Apple Watch will create an opportunity to build the first “watch-first” killer app, and if successful, it could create a new generation of apps and startups. Why…
  • My top essays in 2014 about mobile, growth, and tech

    Andrew Chen
    6 Jan 2015 | 12:30 pm
    Hello readers, Happy 2015 and hope everyone had a relaxing holiday. As always, more essays are coming soon for the next year. In the meantime, I wanted to share some of my essays published here over the last year. If you want to stay up to date, just make sure to subscribe for updates. Also, thanks to the SumoMe team (specifically Noah Kagan!) for supporting my hosting costs. I’ve used SumoMe since the product was in alpha and find it immensely helpful in building an audience. Thanks, Andrew The essays Without further ado, here’s a selection of essays published in 2014: Make…
 
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    Social Gears

  • Why Upgrade to Follr Professional?

    Admin
    3 Mar 2015 | 6:33 am
    People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them: Social Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version. Web Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50! Documents – Add a printable résumé/CV, sales documents, product or company information, portfolio,…
  • Have You Visited The AgencyLogic Real Estate Community?

    Admin
    20 Feb 2015 | 11:51 am
    We regularly cover the activities and great software features coming out of Follr but did you know about the AgencyLogic Real Estate Community? The community allows real estate agents to: 1. Chat and share ideas with other agents 2. Read real estate news 3. Sign up for referrals 4. Laugh at the ‘Just for fun’ posts 5. View social media content 6. Watch videos And lots, lots more! If you want specific content added including new discussion threads just let us know. Did we mention it’s free? To join the community simply click here!
  • Digital Storytelling – Changing People, Perceptions and Lives

    Admin
    12 Feb 2015 | 11:00 am
    In today’s society we have the tools to be connected anywhere at any time. The scene is repeated almost every day. People will stand in line with their cell phones to make a call to someone just a few feet away. We may believe we are connected with technology but in many ways we are becoming more disconnected socially. This prevents us from finding and telling those deep personal stories, or as Jim Jorstad, says “We don’t dive deep to find the emotional stories right in front of us.” Jorstad, an award-winning journalist and filmmaker, researches how people can use…
  • How You Can See What Social Network is The Most Effective

    Admin
    10 Feb 2015 | 11:00 am
    If you are a Follr Pro user you get detailed statistics that show you many things! To access your statistics simply log into your account and click your profile image in the top right corner: Click the ‘Statistics’ link which will show you the available reports: You can see who has visited your profile: and also where people researched you. Are they more interested in your Facebook account or LinkedIn profile? This is invaluable information because it tells you where you should be focusing your marketing efforts: Click here to create your Follr account today!
  • Follr Community Feature #1: Advanced Messaging

    Admin
    9 Feb 2015 | 11:00 am
    This week we’re highlighting Follr Community Activity Digest Emails. With your custom Follr Community, you’re able to send a weekly engagement email to all members summarizing that week’s activity. The email will highlight the most popular content, discussions, interactions, etc. Should there be a slow week with no activity, no email will be sent to avoid annoying, empty emails. This is a great way for members to be reminded of what they’re missing each week and to increase engagement! To get started simply visit the Follr Website!
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    brandflakesforbreakfast

  • ads in your blind spot

    4 Mar 2015 | 5:10 am
    Volkswagen's Side Assist technology helps drivers be more aware of their surroundings to ultimately prevent accidents and even save lives. So how do you get the power of such technology across in an iPad ad? Brilliantly, apparently. As you can see from this super quick video, AlmapBBDO wins this one for innovative use of ad technology.
  • proud to be #LikeAGirl

    4 Mar 2015 | 5:09 am
    Last summer Alway's blew up the internet with their first #LikeAGirl spot that challenged us to make the typically derogatory term "like a girl" a good thing. Now, in honor of International Women's Day this Saturday, Always released this super inspiring follow-up video featuring just some of the many girls that got behind the cause, showcasing the awesome things they do #LikeAGirl. F#@k yeah, girl power!
  • you can't skip this

    4 Mar 2015 | 5:08 am
    Seriously, does anybody NOT click "skip" on YouTube pre-roll ads? Anybody? Annnnyyyyybody? Yeah, that's what we thought. So, if you're a YouTube video advertiser, how do you make sure people get your message? By making the ad end before users even get the option to skip, DUH. In a world where video is digested in :06 - :15 doses, why wouldn't you do this?
  • is it blue, black, gold, or white?

    3 Mar 2015 | 5:15 am
    The answer is all of the above. Or none of the above. Or maybe just one of the above. It doesn't matter, a dress broke the Internet. Take that Kim K.! Annoying as it may be, it’s actually quite amazing how something so small like a photo of a dress can become a viral sensation within hours. Of course the brand-wagoners (yeah, that’s right) couldn’t let this one slip away without some real-time social chatter. Some good, some bad, some just out there, but always fun to analyze.
  • margaritas that are out of this world

    3 Mar 2015 | 5:10 am
    If you prefer your margaritas ice cold and space frozen, then Jose Cuervo is what you want. Their margaritas are literally out of this world. In honor of National Margarita Day, Cuervo went where no tequila has gone before. Space. Next we’ll start seeing brands aiming to be the first on Mars. Who will it be?
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    Stowe Boyd

  • "Beyond the org chart: live data & social networks are new tools to visualize work..."

    24 Feb 2015 | 1:42 pm
    “Beyond the org chart: live data & social networks are new tools to visualize work http://t.co/PNqdZQY8L6 via @gigaomresearch & @stoweboyd— Ken Andersen (@WhyMrAndersen) February 24, 2015 ”
  • "The Trouble with Nowhere http://t.co/67S5Mijp1x No one wants to move to the future today. We are..."

    22 Feb 2015 | 8:17 am
    “The Trouble with Nowhere http://t.co/67S5Mijp1x No one wants to move to the future today. We are avoiding it. — Kevin Kelly— Stowe Boyd (@stoweboyd) February 21, 2015 ”
  • pewresearch:Pew Research Center recently asked a national sample...

    20 Feb 2015 | 3:21 am
    pewresearch:Pew Research Center recently asked a national sample of adults to select among a list of 10 skills: “Regardless of whether or not you think these skills are good to have, which ones do you think are most important for children to get ahead in the world today?”The answer was clear. Across the board, more respondents said communication skills were most important, followed by reading, math, teamwork, writing and logic. Science fell somewhere in the middle, with more than half of Americans saying it was important. But studying foreign languages is falling at US colleges. 
  • "There will be no one like us when we are gone, but then there is no one like anyone else, ever. When..."

    19 Feb 2015 | 2:18 am
    “There will be no one like us when we are gone, but then there is no one like anyone else, ever. When people die, they cannot be replaced. They leave holes that cannot be filled, for it is the fate — the genetic and neural fate — of every human being to be a unique individual, to find his own path, to live his own life, to die his own death.” - Oliver Sacks, My Own Life
  • "If biologists have ignored self-organization, it is not because self-ordering is not pervasive and..."

    18 Feb 2015 | 2:36 am
    “If biologists have ignored self-organization, it is not because self-ordering is not pervasive and profound. It is because we biologists have yet to understand how to think about systems governed simultaneously by two sources of order, Yet who seeing the snowflake, who seeing simple lipid molecules cast adrift in water forming themselves into cell-like hollow lipid vesicles, who seeing the potential for the crystallization of life in swarms of reacting molecules, who seeing the stunning order for free in networks linking tens upon tens of thousands of variables, can fail to entertain a…
 
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    Six Pixels of Separation

  • How Did The Color Of A Dress Become A Bigger Story Than Net Neutrality?

    Mitch Joel
    2 Mar 2015 | 3:14 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The New Cluetrain Manifesto

    Mitch Joel
    1 Mar 2015 | 1:26 pm
    Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it. The truth is that many don't really understand the depth, value and insights that the book…
  • Pay Attention To Net Neutrality

    Mitch Joel
    28 Feb 2015 | 4:31 pm
    In The United States Today, An Important Decision Was Made About The Future Of The Internet. The term "net neutrality" has been in our zeitgeist for the past few years. Many were not sure when (or if) these changes would become law. It has happened. It is not a completely clear and obvious thing, but it is here. Do you believe that certain people (or companies) are entitled to have faster access to the Internet? Do you believe that if that should take place, it would be fair for some people (or companies) to not be able to get their content/information fast enough (or at all) to an audience?
  • The Conflict Of Media... And Digital Media

    Mitch Joel
    28 Feb 2015 | 4:19 pm
    Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising and media agencies. It can get uncomfortable. There is no doubt that many of these traditional institutions have done a great job, at adding in digital services, hiring the right people, or have attempted to transform their businesses. In a simplistic way, my train of thought is this: while many agencies and companies are doing their best to transform into being more…
  • Six Links Worthy Of Your Attention #245

    Mitch Joel
    28 Feb 2015 | 3:16 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
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    Chris Pirillo

  • Redressing the Dress

    Chris Pirillo
    4 Mar 2015 | 7:06 pm
    In this TLDR, I answer your questions, talk about The Dress (yes, that dress — not the dress I wear on special occasions), and plan for the Apple Event! Thanks to our Super Gnomies for helping me see the colors as they truly are! TLDR – What Color is the Dress? Pirillo Vlog 1034 –... Read the full article on http://chris.pirillo.com/
  • Fandoms Cross over in Memory of Spock

    Chris Pirillo
    3 Mar 2015 | 4:32 pm
    This TLDR answers questions from Super Gnomies and remembers the one who taught us to #LLAP. RIP, Leonard Nimoy. We all miss you down here. TLDR – Fandoms Cross over in Memory of Spock Pirillo Vlog 1033 – Loco Isn’t Always Crazy From LockerGnome and Beyond Frozen Cereal Review... Read the full article on http://chris.pirillo.com/
  • Today Was One Heck of a Week

    Chris Pirillo
    2 Mar 2015 | 9:41 am
    Apple Watch, Net Neutrality, llamas on the loose, dresses, House of Cards… this TLDR has it all! Thanks to our Super Gnomies for being with us through it all! TLDR – Today Was One Heck of a Week Pirillo Vlog 1032 – Let the Teething Begin From LockerGnome and Beyond S&T –... Read the full article on http://chris.pirillo.com/
  • Like Daddy, Like Daughter

    Chris Pirillo
    1 Mar 2015 | 10:07 am
    Do you hear the baby laugh? Do you hear the father sing? This is a life about to start when tomorrow comes in Pirillo Vlog 1036! Read the full article on http://chris.pirillo.com/
  • That’s Me in the Spotlight

    Chris Pirillo
    28 Feb 2015 | 10:06 am
    And you are not me. The lengths that I will go to. Oh, no! I’ve said too much. I set it up in Pirillo Vlog 1035. Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Encryption on the Web

    leelefever
    3 Mar 2015 | 10:36 am
    For our latest video, we’re going behind the scenes of the Internet and taking a look at encryption and how “keys” help keep our sensitive information secure as it travels from computer to computer.    Here are the highlights as an ExplainerGIF:     Do you want to learn to make animated GIFs like the one above? We'll teach you.     About This Video: Encryption is a fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and…
  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
  • GoAnimate for Schools - Now with Common Craft Cut-outs

    leelefever
    19 Nov 2014 | 3:23 pm
    We love to see students and teachers work together on Common Craft style videos. Almost every day we see photos and videos from classroom projects like this one. You can find 100's Common Craft style videos on YouTube. While these live-action videos are awesome, Common Craft style videos can also be created using GoAnimate's online video maker. Last year, we partnered with GoAnimate to offer Common Craft Cut-outs as an upgrade to their standard product. Today, this access has been extended to teachers and schools. GoAnimate for Schools + Common Craft GoAnimate for Schools offers the…
 
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    Drew's Marketing Minute

  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
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    The Buzz Bin

  • How to Honor Independent Research

    Laura Petrosky
    4 Mar 2015 | 3:00 am
    All things being equal, media and consumers trust studies without corporate or branded backing most. Edelman’s 2015 Trust Barometer confirms that academic experts are twice as credible to consumers as CEOs. We are quick to call out bias, which makes a new report published by the Dietary Guidelines Advisory Committee last week so significant. An independent, government-backed advisory panel announced that drinking more coffee is good for you. It was the first time in 40 years the committee weighed in on coffee consumption and said that up to five cups of Joe a day are A-Okay.  Now, federal…
  • Thought Leadership as a Differentiator

    Shawn Brumbaugh
    3 Mar 2015 | 8:26 am
    Innovation, integrity and corporate responsibility are hallmarks of well-run businesses. Add in a dash of thought leadership, and a company may gain a distinct competitive advantage. According to Forbes’ Glenn Llopis, in Thought Leadership Is The New Strategy For Corporate Growth, thought leadership is about introducing new ways of thinking that will reinvent industries and significantly impact business models, the marketplace, employees, consumers and the workplace. He posits that corporations that embrace thought leadership as a strategy for growth represent the essence of market…
  • Mobile-Friendly Websites Will Now Rank Better In Mobile Search

    Jason Poulos
    2 Mar 2015 | 6:20 am
    It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal. From Google: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. If any business has been hesitant about “going mobile” this should be major…
  • 5 Lessons Learned About Internal Brand Building

    Guest Blogger Karl Speak
    27 Feb 2015 | 4:35 am
    Any and every organization can learn and benefit from a proactive internal brand-building program. By learning more about internal brand building, any organization can uncover and energize the hidden brand power that resides inside its culture.  In this cramped blog space I will restrain from providing a comprehensive how-to guide of internal brand building. Instead I will take a more compact, practical approach and pass along a few key lessons learned after 10 years of developing and implementing internal brand building programs. Here you go. If I can name it I can know it. Define the…
  • 5 tips for building a newsworthy opinion poll (a glass of Scotch might help)

    Stephanie Fox, MA
    26 Feb 2015 | 8:45 am
    Marketing and communications professionals love, LOVE having proprietary data to use.  For us, data is transformed into brand positioning, front page headlines, lead generation, thought leadership, engaging content and more.  A research project chocker-box full of cross-tab data and qualitative insights is a pot of gold at the end of magical rainbow for a creative communications team.  It is! Before you write a research project, here are five tips to help ensure you get meaningful and useful insight. Your mom said it best, “do your homework!” 1. Determine what organizations are already…
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    Greg Verdino's Marketing Blog

  • The Discovery of Water

    Greg Verdino
    12 Feb 2015 | 7:51 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015

    Editorial
    4 Mar 2015 | 9:00 am
    In the DC area?  You’re invited to join us! “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015 TIME: 3:00 – 6:00 PM LOCATION: 816 N St Asaph Street, Alexandria, VA COST: Complimentary REGISTRATION: https://whatgotyouhere.eventbrite.com The first event in the series “What Got You Here” is a discussion on the pivotal points in our personal, professional and industry lives when we realize the “tools” that got us to where we are now will not get us to where we need to be. One of the most consistent patterns in business is the…
  • From Facebook Product Ads to More Retweets: What’s New in Social Media

    Elizabeth Bookhultz
    4 Mar 2015 | 4:00 am
    February: the month of love, whether you love to love it or love to hate it. Now that it’s over, here’s a look at this month’s noteworthy developments in the social media sphere. You may just find something on the list that’s compatible with your social marketing and measurement strategies. Facebook Product Ads Just because you work for a non-profit doesn’t mean you don’t have products to sell – it’s just that the profit generated gets funneled into advancing your organization’s mission. Facebook recently released a new type of ad geared specifically towards generating…
  • Don’t automate your content, humanize it

    Editorial
    3 Mar 2015 | 4:00 am
    This post originally appeared on the Fixation blog. You’ve heard all the warnings, you’ve seen the examples of what not to do, but do you fully understand the effect that a social media automation error has on your brand? Unless you’ve experienced it, I’m betting the answer is no. Small businesses constantly face the social media time challenge and often lack the resources required to sustain a proper reputation on the Internet. The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share…
  • Show Your Fundraising Data TODAY and help other Nonprofits!

    Maddie Grant
    2 Mar 2015 | 4:00 am
    Join the Growing Nonprofit Community Benefiting From Specialized Fundraising Data Get ready to give your data. The Individual Donor Benchmark Survey is back!Now is the time to be part of a growing grassroots movement to empower small and medium nonprofits to benefit from fundraising data tailored to you Presented by Third Space Studio and BC/DC Ideas, the nationally renowned IDB Survey returns for a fourth year on Monday, March 2Don’t miss your chance to benefit from big data for small, mighty nonprofitsClick here to get counted in for this year’s IDB Survey!
  • [Cool Infographic Friday] Psychology of the Office Space

    Maddie Grant
    27 Feb 2015 | 4:00 am
    Via.  ————— (photo credit)
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    Christopher S. Penn

  • Predictive Analytics for Social Media at SMMW15

    Christopher S Penn
    4 Mar 2015 | 3:25 am
    One of my complaints about marketing conferences is that the content tends to be the same old thing, over and over again. That’s understandable and even necessary, thanks to the churn rate of people coming into marketing. There’s an evergreen need for 101 content, for how-to, for the basics. Of all of the books I’ve written, the one for beginners, Marketing White Belt, consistently tops the sales charts. But for those folks who have been around for a little while, conferences can get a bit stale. That’s why I’ll be trying something different at Michael…
  • Do you know how to measure assisted search?

    Christopher S Penn
    3 Mar 2015 | 4:04 am
    What’s behind the recent resurgence of interest in search engine optimization, SEO? Shown above: large spikes of mentions in SEO over the last 2 years Is it because companies feel like the only channels they have control over any more are search and email? Perhaps. Certainly, moves by social networks to undercut companies’ non-paid reach have reduced confidence of marketers in social channels. Is it because Google’s changing the rules behind search results at an ever-increasing pace? Perhaps. The menagerie of pandas, penguins, and hummingbirds certainly keep webmasters and…
  • What does advanced marketing look like?

    Christopher S Penn
    2 Mar 2015 | 3:24 am
    Kerry Gorgone asked this intriguing question on Twitter: Advanced marketing subjects is an interesting question. What is advanced marketing? What does advanced marketing look like? To answer this question, let’s look from the perspective of the martial arts. In your beginning days, you learn mechanics. How to punch. How to kick. How to block or evade. You drill the basics, learn to condition your body and mind, and get good at doing very tactical things. In your middle years, you evolve from individual tactics to series of tactics strung together. The Japanese martial arts call these kata;…
  • Is your site mobile-friendly? Now your SEO depends on it!

    Christopher S Penn
    27 Feb 2015 | 4:03 am
    Google made very large waves recently by announcing that the mobile-friendliness of your site is going to significantly impact search results. From the Official Google Webmasters Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” In the rest of the post, Google recommends that you use…
  • Should you repost your social media content all the time?

    Christopher S Penn
    26 Feb 2015 | 4:48 am
    Why repost the same content on social media? Why do you see popular brands and influencers recycling their material in the span of hours? It’s not because they’ve run out of content. It’s because of churn. In social media (and digital marketing), we churn two things most: attention and audience. Attention churn is the amount of attention any of our content gets. Take a look at this chart below of one of my more popular tweets: This tweet reached half of its lifetime audience in 65 minutes, and reached 80% of its lifetime audience in slightly more than 10 hours. If this…
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    Socialmedia.biz

  • Why community & marketing should be best buds

    JD Lasica
    27 Feb 2015 | 1:30 am
    Maria Ogneva of Sidecar, right, with Evan Hamilton of Zozi and moderator Irene Koehler (Photo by JD Lasica). Target audience: Community managers, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Here, in the year 2015, the term community building no longer seems to command the heft and respect it once did. Today it’s all about growth hacking and social sharing and co-creation. But, old school or not, community building still matters. For startups. For small businesses. For brands. For corporations.
  • Startup Grind: ‘Find your golden purpose’

    JD Lasica
    12 Feb 2015 | 1:16 pm
    Jeff Hoffman, who was part of the founding team at Priceline and now runs ColorJar. Target audience: Entrepreneurs, startup teams, businesses, anyone who cares about innovation. I‘m back from Startup Grind 2015 in Silicon Valley’s Redwood City, an annual two-day affair that attracts thousands of entrepreneurs and innovators from around the world. Here’s my Flickr photo set of 47 shots from the conference, which featured Twitter co-founder Biz Stone, Instagram co-founder Mike Krieger, Bill Maris of Google Ventures, Stripe co-founder Patrick Collison and Houzz co-founder Adi…
  • Best practices for nurturing B2B leads captured via social media

    Daniel Kushner
    15 Jan 2015 | 1:42 pm
    Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be. Despite all the talk about silos being a thing of the past, B2B social media marketing activity is…
  • How to track customer data for your business

    Guest
    12 Jan 2015 | 5:01 am
    Are you using Big Data effectively to grow your business & sales in 2015? Post by Susan Payton ChamberofCommerce.com Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly. With eMarketer anticipating more than 1.75 billion smartphones to be purchased globally by the end of the year and 25% of the world on a social network, there is more data available than ever before. To show how new all of this data really is,…
  • Trends for 2015: Light apps, unbundled experiences

    Ayelet Noff
    5 Jan 2015 | 5:02 am
    A timelapse created with Instagram’s Hyperlapse, one of a new breed of apps. Why people are loving Facebook Messenger, RWND & Hyperlapse The past year has been a year of exciting revolutions in the mobile universe. New mobile messaging and sharing platforms in every conceivable medium — images, videos, texts and even two-letter words — are constantly inventing and reinventing new ways for us to communicate. With different apps available in different mediums, communication is getting better. In the past we may have thought that the most convenient platform for messaging or…
 
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    Gigaom

  • Data might be the new oil, but a lot of us just need gasoline

    Derrick Harris
    4 Mar 2015 | 5:25 pm
    One of the biggest tropes in the era of big data is that data is the new oil — it’s very valuable to the companies that have it, but only after it has been mined and processed. The analogy makes some sense, but it ignores the […] Data might be the new oil, but a lot of us just need gasoline originally published by Gigaom, © copyright 2015. Continue reading…
  • Stephen Wolfram writes nifty IoT data store for his nifty software stack

    Stacey Higginbotham
    4 Mar 2015 | 3:58 pm
    One of the challenges associated with the internet of things is figuring out where to put all that data. If you have dozens of connected devices talking to the cloud (and that is a big if) you’ve got to think about where that data lives, how […] Stephen Wolfram writes nifty IoT data store for his nifty software stack originally published by Gigaom, © copyright 2015. Continue reading…
  • Sounds as if the big iPad isn’t launching any time soon

    Kif Leswing
    4 Mar 2015 | 3:17 pm
    An unannounced Apple product has been delayed, according to Bloomberg, which is reporting that production of the long-rumored 12.9-inch iPad is scheduled to start in September. This news makes it even unlikelier that Apple will introduce its “iPad Pro” at its Apple Watch event in San Francisco […] Sounds as if the big iPad isn’t launching any time soon originally published by Gigaom, © copyright 2015. Continue reading…
  • Etsy files for an IPO, looks to raise up to $100M

    Carmel DeAmicis
    4 Mar 2015 | 3:05 pm
    Ten-year-old artisanal e-commerce site Etsy just filed to go public, hoping to raise up to $100 million. Etsy chose the NASDAQ over the NYSE and landed its own name as its stock ticker — ETSY. According to the filing, the company generated revenue of $195.6 million […] Etsy files for an IPO, looks to raise up to $100M originally published by Gigaom, © copyright 2015. Continue reading…
  • The NBA and Lean In Foundation are partnering to promote gender equality

    Carmel DeAmicis
    4 Mar 2015 | 3:02 pm
    What do LeBron James and Sheryl Sandberg have in common? They both are standing behind a new public awareness program telling men to split household chores and help with kids’ homework, among other actions. It’s the “Lean In Together” movement and it’s about motivating men to make sure […] The NBA and Lean In Foundation are partnering to promote gender equality originally published by Gigaom, © copyright 2015. Continue reading…
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    Convince and Convert

  • How to Own Your Blogger Outreach Process

    Kristen Matthews
    24 Feb 2015 | 5:00 am
    At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. This week, I’ve asked fellow marketers to share the innovative strategies and tips they have accumulated from their own blogger outreach experience. To round out my perspective and provide a blogger outreach view from an agency…
  • The 15 Steps to Make a Great Podcast

    Jay Baer
    24 Feb 2015 | 4:00 am
    I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros, Content Pros, and Jay Today). Feedback and reaction were so strong, I decided to expand and enhance the piece, and turn it into a downloadable Slideshare presentation: How to produce a podcast in 15 steps from Convince and Convert How to produce a podcast in 15 steps from Jay Baer Podcast Listening Continues to Increase Even since we put this presentation together, Edison Research released new data that shows monthly podcast listening in the United States has gone…
  • Your 16-Point Content Publishing Checklist

    Arnie Kuenn
    23 Feb 2015 | 5:00 am
    I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does your title have the power to entice a reader to click through? Generate multiple ideas for…
  • How Social Media Examiner Became the Biggest Site in Social

    Jay Baer
    23 Feb 2015 | 4:00 am
    Tweetable MomentsFollowing your passion without having a strong business model is very costly and could sink you.Mike_StelznerTweet This From his blog, to his podcast, to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner, CEO/Founder of Social Media Examiner, is a leading voice on all things social media. His blog alone has about 10 million people a year visiting and 340,000 email subscribers who get an email from him every day. And his success is all due to the social media game of him and his team: “Our vision for the company…
  • 5 Ingredients of Effective Lead Nurturing

    Ellen Gomes
    20 Feb 2015 | 5:00 am
    Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts…
 
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    The Online Community Guide

  • Telling Your Community's Story

    Richard Millington
    4 Mar 2015 | 6:51 am
    If you're running a community, you should be telling the story often. You will tell it to employees in the business to justify why they should participate. You should tell is to prospective and current members. You should tell it to influencers and members of the press to get publicity. You should tell it to anyone that will listen. ...and it should be a story! Almost every single community gets this wrong. They say who the community is for, what the community is/does, and even mention the features of the community. That's a sure-fire way to lose the recipient's interest. …
  • Getting Press Coverage For Your Community

    Richard Millington
    3 Mar 2015 | 6:29 am
    Members are more likely to join a community that increases their self-esteem. This means they're most likely to join communities that gain frequent news coverage and have an influence in their field. Gaining publicity is a great way to create that impression. Publicity can also help you get attention of important people (key influencers, relevant companies, future media stories etc...) To get publicity, you need 3 things: 1) Why? This involves a new angle on an existing topic. Journalists want the maximum amount of attention. You have to find something in your community that…
  • Optimizing E-mail Notifications To Build Participation Habits

    Richard Millington
    2 Mar 2015 | 1:07 am
    The role of e-mail notifications is to create the habit of regularly participating in the community. The use of these notifications changes as both the community matures and members become regular visitors of your community. Let's split notifications into two types, e-mail notifications of new posts by any member and e-mail notifications when you receive a response to your own contributions.  In a new community, it makes sense to switch on both notifications of new posts and notifications of responses received for all members. This helps the community become a habit. You're…
  • Initiator Inequality

    Richard Millington
    26 Feb 2015 | 9:22 pm
    Participation inequality is a bunk idea. Initiator inequality is not. Most people are happy to follow the crowd and not risk social rejection. Finding the people that are happy to initiate things (events, discussions, new ideas), put themselves up for acceptance/rejection is more difficult. Build a list of people that have put themselves forward to do things within the group. Most of the ideas will be bad, don't worry about that, let them know you always want to hear their ideas. Soon they'll have an idea you can help them implement. 
  • Why Evidence Doesn't Change Someone's Mind

    Richard Millington
    26 Feb 2015 | 10:39 am
    Imagine a friend reads an article which uses scientific references to prove that vaccinations might be linked to autism.  He doesn't have a scientific background to critically examine the evidence, so he adopts the belief and finds others that feel the same. The belief becomes core to their group identity. The more he advocate in favour of this belief, the more heavily he is accepted as a member of the group. He feel united in a common cause. He's in the powerful numerical minority.  Let's call this group the believers.  Now an opposing group…
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    Daily Blog Tips

  • A Brief Introduction to Influencer Marketing, and Where to Get Started

    Guest Author
    3 Mar 2015 | 1:56 am
    This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf. The Shelf is a social influencer marketing platform ensuring that you connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators. Within the last few years, influencer marketing has really gained momentum. But what is it? The truth is, it’s a challenging topic to broach, because there’s no one-size-fits-all answer. Each brand and each vertical may have a different definition of an influencer, but as…
  • How to Create Ridiculously Good Content – Interview with Ann Handley

    Guest Author
    24 Feb 2015 | 7:33 am
    Ann Handley is a best-selling author, keynote speaker and the world’s first Chief Content Officer. Named the most influential woman in Social Media by Forbes, she is a monthly columnist for Entrepreneur magazine and a member of the LinkedIn Influencer program. While researching the Top 25 Social Media Marketing Books to Read in 2015 I came across Ann’s latest book, Everybody Writes, a Wall Street Journal bestseller, which obviously made the cut. Everybody Writes is your go-to guide to creating ridiculously good content. Ann was kind enough to chat with me about how we are all writers and…
  • 4 Game-Changing Lessons from Losing My Guest Blogging Virginity

    Guest Author
    16 Feb 2015 | 3:03 am
    A couple of years ago I started my blog. I didn’t know much about blogging and traffic at first. I started reading popular blogs like Copyblogger, Dailyblogtips and Problogger. I was amazed at how other bloggers were getting avalanches of traffic and shooting up their subscriber counts by the motherload. And from everything I’d read, guest posting seemed to be the right way to go. Motivated by the challenge of guest posting, I submitted a few pitches and wrote a few posts, but guess what? Nothing happened. My pitches weren’t responded too and my posts were rejected. I felt…
  • 3 Examples of How you Can Use Video to Standout (And How To Shoot Yours)

    Mark Zeni
    10 Feb 2015 | 3:14 am
    If you are only focusing on the written aspect of your website, well, you might be missing on a big opportunity. Why? Because you are neglecting video, and video is huge online. Just to give you an idea, the New York Times has around 30 million unique visitors monthly, and YouTube has 1 billion monthly unique visitors. Identify how to leverage and integrate video content for a website is not always easy, though. Below you’ll find 3 examples that might give you some inspiration. 1. Driving with John Chow You probably heard about John Chow, right? He blogs about making money online, and…
  • 4 Ways to Host Your Website for Free

    Mark Zeni
    4 Feb 2015 | 8:08 am
    If you are just getting started online, or if you are testing a new project, you might not want to spend money with web hosting right away. Fortunately there are some ways you can host a website free of charge. Below you will find four of them: 1. FreeHostingNoAds.net There are many web hosting companies around that offer free hosting, but in exchange plaster your website with their own ads. This one is different because they don’t put forced ads on your website. Not even text links. 2. WordPress.com WordPress.com is and free and hosted version of the WordPress software (which can be…
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    Poetslife

  • Social Media as a Force Multiplier

    Bruce Curley
    9 Feb 2015 | 8:20 am
    Social Media as a Force Multiplier ISIS has proven very adept at using social media tools to win power, influence, recruits and strategic advantage over their opponents. So far, they've mostly portrayed their strategic, battle field, psychological and opponent success after they have achieved it. Here, I will examine how they could, and likely will, use social media as a significant force multiplier if they coordinate their assault with their social media skills to cause panic, chaos, death and destruction in the United States. Basically, after much research, I believe ISIS…
  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
 
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    Louis Gray

  • YouTube Kids: Smart, Mobile First, and Child Sized.

    23 Feb 2015 | 3:45 pm
    In December, I wrote about viewing technology through the eyes of a child. As much as I think of myself as an early adopter and 'with it' net citizen, I'm equally amused and amazed at the activities my own kids rapidly learn and partake in when it comes to technology and the Web, how things and concepts once considered the future are commonplace. And their eyes, unvarnished by the way things have always been, highlight shortcomings in our software and websites that historically have been designed for fully literate adults on the desktop.I've been particularly excited to watch (and trial)…
  • Adult Problems Stink. I Blame Drew's Cancer. #BlameDrewsCancer

    12 Jan 2015 | 11:30 am
    I quickly glossed over it during my first post of the year, when I said "Adult problems can be a real pain," but I'd be skirting around some big issues if I didn't go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain, hoping to rally others to their cause. But as I get older, and, as a result, my friends do too, struggles with health, family, work or finance are hardly isolated - making it somewhat selfish to choose one cause against another. And that sucks.Nearly five years ago, +Drew Olanoff, one of the best…
  • 10 New Year's Resolutions (for you) for the Year 2015

    1 Jan 2015 | 7:30 pm
    A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months.In years past I've put forth fun predictions for the world in tech. And trust me, I have some predictions, but I'll hold those close to the vest. Working at Google makes predicting the future like cheating. And I won't bore you with a list of my own resolutions for…
  • A Successful 100k Steps Leads to a Sore, Yet Happy, Christmas

    25 Dec 2014 | 9:30 pm
    Monday's personal record setting Fitbit dashboardLast week, I introduced a crazy and audacious goal, of knocking out 100,000 steps (as measured by Fitbit), in the name of personal achievement and to raise money for Camp Taylor, a summer camp for children with heart disease, in honor of colleague Ken Norton's son, Riley. And I'm beyond happy to say our adventure was a success.As chronicled on all the social channels (Twitter, Facebook and Google+ for starters), +Stephen Mack and I passed the 100,000 mark shortly before 10 pm Monday night, after 16 hours of pavement pounding fun…
  • Taking the 100k Steps Fitbit Challenge and Raising Money for Charity

    18 Dec 2014 | 12:45 pm
    On Monday, I have a crazy plan to set a new personal record for Fitbit steps. The goal? 100,000 steps in a single day, blowing away my previous personal best by more than 50 percent, and coming close to fifty miles walked - while also helping raise money for Camp Taylor, a free summer camp for children with heart disease, in memory of Riley Norton, the son of my friend and colleague Ken Norton.Ever since getting my Fitbit and being hooked on challenging myself to walk further and compete with friends, I've seen the allure of reaching new marks. I had my first 50,000+ step day in December of…
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    ConverStations: Small Business Improvements

  • More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki

    Mike Sansone
    3 Mar 2015 | 3:41 am
    “If You Make Meaning, You’ll Probably Also Make Money.” – Guy Kawasaki, The Art of the Start 2.0 I’m fortunate to be reading an advance copy of Guy Kawasaki’s new book, The Art of the Start 2.0. It’s quite a bit different than the first iteration of The Art of the Start. In fact, version 2.0 is 64% longer than the first version, which was published in 2004. While the wisdom of the previous version still carries a lot of sound and truthful advice, this new edition adds insights and practical advice about social media, crowdsourcing, cloud computing,…
  • Best Practices: Be the Resource with Content Curation (Resources)

    Mike Sansone
    2 Mar 2015 | 7:19 am
    Sharing content is a great way to build up your intended audience. Not only build up your numbers, but actually build your audience up by sharing information that will inform, inspire, or entertain them. I call this practice: Be the Resource. What is Content Curation?  Sharing Content to Benefit OthersJust remember who is your “who” – as in who is your intended audience. Here are how some other knowledgeable resources view sharing valuable content:  The Busy Person’s Guide to Content Curation This comes from the team at Buffer, one of the top curation tools…
  • Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015

    Mike Sansone
    1 Mar 2015 | 2:45 am
    Week in Review February 22-28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Lessons Learned: Accentuate the Positive Developing Good Habits for Your Telecommute Thinking of Redesigning Your Website? Always Room for One More Good One 7 Social Media Tools to Help Save Time and Increase Effectiveness Does Your Small Business Need a Mobile App? Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15 LIFT Resources Shared on Twitter This Week LEARN The Complete…
  • Choices in Thinking, Feeling, Flowing in LIFT Clips 02-28-15

    Mike Sansone
    28 Feb 2015 | 2:50 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow: LEARN – EMV Credit Card Security IMPROVE – Choosing “Yes” or “No” FIND FLOW – Optimize Your Brain THINK – Escaping Your Cognitive Kansas – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT…
  • Does Your Small Business Need a Mobile App?

    Mike Sansone
    27 Feb 2015 | 10:33 am
    Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. A number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. It is important to understand that an effective mobile strategy requires having more than a mobile-friendly website. These days a number of small businesses, ranging from the beauty spa to a corner coffee shop are investing in building their…
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    Social Media Today RSS

  • Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]

    David_Hall
    4 Mar 2015 | 5:04 am
    Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]March 04, 2015Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
  • Powerful Content Marketing Isn't All About Your Product

    Eric Melin
    4 Mar 2015 | 4:18 am
    Powerful Content Marketing Isn't All About Your ProductMarch 04, 2015Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
  • How Your AEC Firm Can Go from the Shortlist to Winning New Business

    Hinge Marketing
    4 Mar 2015 | 4:01 am
    How Your AEC Firm Can Go from the Shortlist to Winning New BusinessMarch 04, 2015What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen?
  • How to Choose Content for an Employee Advocacy Program

    Roope Heinilä
    4 Mar 2015 | 3:35 am
    How to Choose Content for an Employee Advocacy ProgramMarch 04, 2015We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.
  • Will Seattle Continue to Be Cloud Computing Central?

    Rick Delgado
    4 Mar 2015 | 3:33 am
    Will Seattle Continue to Be Cloud Computing Central?March 04, 2015While it may be clear that Seattle is the current epicenter for the cloud, what does the future hold? One of the benefits to becoming such a central location for cloud computing is the talent every company brings with it. Seattle is now virtually filled with skilled programmers and developers who have expertise in the cloud and all its capabilities.
 
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    New Marketing and Interactive

  • Upromise Credit Card

    dean@deanwhitney.com (Dean Whitney)
    6 Feb 2015 | 12:07 pm
    Full Version   15 Second Pre-Roll (After Feb 19)   Full Video – Version 2     15 Second Video Voice Over Options   Alternate Option – Ends with “That’s... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 5:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 9:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 6:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • How to Think Like Steve Jobs

    Anna Farmery
    4 Mar 2015 | 6:29 am
    How many times do you wish that you weren’t constrained by business practices? Ever felt that if only you could get rid of ‘x’ then ‘y’ would be so much easier? What if you could get rid of that constraint? What if the elements that hold you back were not really fixed, just fixed through expectation? The truth is that we all fall into a fixed mindset, believing that the way we do business is fixed in some way. After all we are so busy doing things, when can we find time to think about things? BUT Fixed ideas are not a truth; they are tricks of the mind.Click To…
  • The Bette Midler Guide to Social Marketing

    Anna Farmery
    2 Mar 2015 | 8:45 am
    Bette Midler describes why her career has been so long and why her shows remain so popular with this simple quote I show up with so much…emotion is the overarching glue. B MidlerClick To Tweet She “show’s up with so much”….I love that! It is simple. It is true. Yet it is so often forgotten at work. Too often people show up because it is their job. Bette Midler sees her job as showing up with so much energy, so much vigour, just simply …so much…that her audience feels her performance not just sees it. Entertainment is a job. Entertainment is actually…
  • Show 523 – The Rapid Growth Sales Process

    Anna Farmery
    1 Mar 2015 | 10:08 am
    Matthew Pollard – the rapid growth ‘guru’ joins me to talk about a rapid growth sales process. Matthew is described as a “true differentiation, niche marketing, and sales systemization powerhouse” Wow! We need to learn some of his secrets! And as well as a fantastic discussion Matthew has given us, a 5 FREE Sales Worksheets  to help you drive rapid growth with your clients to accompany the audio. We discuss What is the difference between selling and great selling that doesn’t even feel like selling? How selling is about rapport first and the need…
  • What Everyone Ought to Know About Limits

    Anna Farmery
    26 Feb 2015 | 6:50 am
    You get a deadline of 2 weeks so when do you start doing it? If you are like me, a couple of days before the deadline! Constraints are necessary. Constraints are good BUT only if they are the right constraints. When asked to do something I like to mull, I like to fester and make notes…I am working on the request but I need thinking time. The deadline is the sign that thinking time is over for now…..start putting your thoughts into action. So what are good and bad constraints? Good constraints make you think and act. Bad constraints offer the user excuses.Click To Tweet Think about…
  • Why Social Hustling is NOT Social Marketing

    Anna Farmery
    24 Feb 2015 | 5:43 am
    Maybe I stand alone. Maybe I am just hard to please. Maybe I am just not getting “it”. But asking for a like, asking for a share…. ..giving endless competitions to retweet is NOT social marketing; it is social brand prostitutionClick To Tweet Harsh? Too harsh to say this is not marketing but fake marketing for social quantity hunters? Social marketing isn’t demanding payback; it is YOU paying back your customersClick To Tweet And that is not new. Marketing has always been about giving people a reason to look, to listen, to check you out. Demanding, asking or…
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    NTEN

  • #15NTC Demo Stage: The Line-Up and the Prizes

    Amy
    26 Feb 2015 | 10:52 am
    Photo Credit: Broken Banjo PhotographyLast year, we tried something new at the Nonprofit Technology Conference (NTC): A Demo Stage. This year, the Demo Stage is back, and with a completely sold out schedule of presentations. Plus, of course, lots of amazing prizes! Be sure to review the schedule and stop by to learn more from some of the NTC sponsors and be eligible for great giveaways.15NTC Demo Stage ScheduleWednesday, March 312:00pm-12:30pm: Making Technology Work at Nonprofits presented by Pantheon12:30pm-1:00pm: What Your Nonprofit Needs to Know About the New .NGO and .ONG Domains…
  • Things We Like (February 2015)

    Steph
    26 Feb 2015 | 9:25 am
    A monthly roundup of our favorite nonprofit tech resources and other goodies. A somber way to start Things We Like, but this article on “How One Stupid Tweet Blew Up Justine Sacco’s Life” seems to really strike home at the crowd-sourceable bullying aspect of the Internet and how it impacts real people. How do we, as nonprofit managers, nptechies, and/or community managers relate to this side of Community Management, recognizing that, “Ignominy is universally acknowledged to be a worse punishment than death?” How do we usher in thoughtfulness, redemption, renewal?Speaking of renewal,…
  • The Impact of the Oregon Nonprofit Technology Readiness Program: Taylor Smith

    James
    25 Feb 2015 | 3:14 pm
    Last year, NTEN launched the first cohort for the new Oregon Nonprofit Tech Readiness (ONTR) program. This six-month program builds on the eight weeks of curriculum for the Nonprofit Technology Academy and extends with an additional four months of support for each organization’s chosen technology project. As we open up applications for the next cohort starting in April, you may find yourself asking questions like, “Who participates in this program?" and, "What did it mean for them?” We want to introduce you to Taylor Smith, Technical Services Manager for the Oregon Food Bank, to share…
  • Attend the 2015 Nonprofit Technology Conference at your desk!

    Joleen Ong
    24 Feb 2015 | 10:05 am
    We're just a week away from kicking off the largest gathering of nonprofit technology professionals at the 2015 Nonprofit Technology Conference in Austin, TX. We wish that everyone could attend in person, but we know that's not always possible. Luckily, you can still catch a good number of sessions remotely by registering for the 2015 Online Nonprofit Technology Conference (15ONTC), which will give you access to the plenary sessions and 28 select breakout sessions on demand. We've received a lot of questions and interest about the 15ONTC. Below is a quick rundown of how it's…
  • Learning from Example: Innovative methods to engage your online community

    Steph
    23 Feb 2015 | 6:16 pm
    Sophia Guevara Social Media Fellow Emerging Practitioners in Philanthropy What do clean water and foundation libraries have in common? Online community management, for one thing. Learning from my fellowship at EPIP and other organizations’ experiences, I have discovered three important lessons about engaging an online community.
 
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    PsyBlog

  • Alzheimer’s Protein Appears At This Incredibly Young Age

    Jeremy Dean
    4 Mar 2015 | 6:56 am
    » Read HealthiestBlog.com, the new blog from PsyBlog's author The young age at which amyloid protein, a hallmark of Alzheimer's, begins to appear in the brain. » Continue reading: Alzheimer’s Protein Appears At This Incredibly Young Age Related articles: Copper Pinpointed as Main Environmental Cause of Alzheimer’s Disease This Brain Disease Will Affect Nearly Every Family. Now Nanotechnology Can Detect It Early Long-Held Belief About How Memory Works Challenged by Exciting New Research Discovered: How The Brain Repairs Itself After a Stroke The Creative Therapy Which…
  • Teachers Unconsciously Put Girls Off Math and Science, Study Finds

    Jeremy Dean
    3 Mar 2015 | 6:28 am
    » Read HealthiestBlog.com, the new blog from PsyBlog's author How teachers discourage girls from studying maths, without realising it. » Continue reading: Teachers Unconsciously Put Girls Off Math and Science, Study Finds Related articles: Girls Get Higher Grades Than Boys In All Subjects Fear of Math: How Much is Genetic? You Can Learn a New Language While You Sleep, Study Finds Study Finds Memory Has a Fascinating Effect On Sleep Using a Smartphone For One Day Has Transformative Impact On The Brain, Study Finds
  • Extroverts Come In Two Different Types, Brain Scans Reveal

    Jeremy Dean
    2 Mar 2015 | 6:55 am
    » Read HealthiestBlog.com, the new blog from PsyBlog's author There are two types of extroverts, each with distinct brain anatomies. » Continue reading: Extroverts Come In Two Different Types, Brain Scans Reveal Related articles: Brain Scans Reveal Why Up To One in Six People Get SAD in Winter How The Brain Works During The Two Main Types of Meditation Brain Scans Can Predict The Best Type of Depression Treatment For an Individual Meditation’s Widespread Effect on How The Brain Ages Debunked: ‘Right-Brain’ and ‘Left-Brain’ Personalities
  • Depressed People Take Social Rejection Harder, Here’s Why

    Jeremy Dean
    1 Mar 2015 | 6:56 am
    » Read HealthiestBlog.com, the new blog from PsyBlog's author There's a good reason why depressed people find it much harder to deal with social rejection. » Continue reading: Depressed People Take Social Rejection Harder, Here’s Why Related articles: Social Rejection Triggers Release of Natural Painkillers in the Brain The 5 Biggest Reasons People Get Anxious or Depressed How People Use Social Media to Manage Their Emotions Male or Female Bosses? The Sex Which Gets More Depressed From Work A Strange Depression Symptom That Most People Don’t Know
  • Borderline Personality Disorder: 8 Classic Signs You Should Know

    Jeremy Dean
    28 Feb 2015 | 6:33 am
    » Read HealthiestBlog.com, the new blog from PsyBlog's author How to tell if someone has a borderline personality disorder. » Continue reading: Borderline Personality Disorder: 8 Classic Signs You Should Know Related articles: 5 Classic Signs of Depression Most People Don’t Recognise A Curious New Sleep Disorder That Affects One in Seven Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment Mental Health Problems Can Shorten Life More Than Heavy Smoking Two Personality Traits Which Predict Long Life
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    Regular Geek

  • Geek Reading March 4, 2015

    Robert Diana
    4 Mar 2015 | 5:30 am
    Two stories popped into my feed today which are very interesting. First, TechCrunch brings us a post about the Stratos card, one of those universal payment cards. Watch the video on the post as well, the usage pattern looks really interesting. The other post comes from Edward Chang and his experience with Coin, one of the earlier and heavily-hyped payment cards. Granted this experience was only a beta, but with Stratos shipping this Spring, Coin is likely looking at what happens with great concern. Another two stories are somewhat linked as well. First, Paul Hammant lets us know about…
  • Geek Reading March 3, 2015

    Robert Diana
    3 Mar 2015 | 5:30 am
    Today we lead off with a post from Dave Winer at Scripting News. It is not really about reporters, but more about making applications simpler to use. Admin Ofunne has a good post regarding when to scale. The main point is that if you have done this long enough, you start making applications fairly complex in the beginning without knowing if you really need to. Lastly, the Android Developers Blog announced some new tools to help with game development. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Every reporter should be able to start a…
  • Geek Reading March 2, 2015

    Robert Diana
    2 Mar 2015 | 5:30 am
    On Friday, Google announced its plans for a new office space. Not surprisingly, it looks very cool. Early YCombinator alums are trying a new summer internship for college students which looks fairly interesting. Mozilla announced the release of the Webmaker app, “a free, independent web publishing tool.” Last and definitely not least, we mourn the loss of Leonard Nimoy whose portrayal of Spock will remain with us for a long time. As he would likely say, do not get emotional, that would be illogical. Live long and prosper. As always, enjoy today’s items, and please participate in…
  • Geek Reading February 27, 2015

    Robert Diana
    27 Feb 2015 | 5:30 am
    Mozilla leads us off with a nice post on the net neutrality vote. While the vote was considered positive, it will be interesting to see how companies find loopholes for their own purposes. Microsoft talks about the new rendering engine that will be used for both IE and the new Project Spartan. Stress, anxiety and depression have been very popular topics in the IT industry. Geeky Boy gives us a post about some of that anxiety never really leaves us. The key there is to recognize what is going on and take steps to feel better and be healthy. As always, enjoy today’s items, and please…
  • Geek Reading February 26, 2015

    Robert Diana
    26 Feb 2015 | 5:30 am
    Google makes another big move, this time announcing Google Flights. It isn’t a huge deal yet, but this definitely feels like it could be much bigger. Google also announce Google Play for Work, in a pitch at Android for businesses. Lastly, on Building Real Software they talk about how DevOps is not about speed it is about efficiency and minimizing risk. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Get away with Google Flights | Official Google Blog Bringing apps to the workplace with Google Play for Work | Android Developers Blog…
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    Community Building

  • Don’t frustrate new members of your online community

    Martin Reed
    26 Feb 2015 | 6:32 pm
    Getting people to join and contribute to your online community can be hard work. There are many barriers to overcome. When someone does decide to join, you want to capitalize on the momentum and make sure they can get involved as soon as possible. New members of The Bump are greeted with a surprise after joining (click to enlarge): “You need to have been a member of The Bump for a couple of days before you can start to contribute.” Some new members will wait the required ‘couple of days’. Some won’t. One certainty, though: All new members will feel frustrated.
  • The problem with halls of shame

    Martin Reed
    25 Sep 2014 | 1:00 pm
    The best way to deal with troublemakers in your online community is quietly (and quickly). There is no ‘one size fits all’ way of dealing with abusive members. You may want to privately discuss any issues you’re having with individual members on a one-to-one basis behind the scenes. You may decide to delete content or ban members. That’s your prerogative as a community manager (or moderator). It’s important not to end up spending too much time on this issue, though. It’s even more important that you don’t draw attention to the kind of behavior…
  • Your new community member’s true motivation

    Martin Reed
    18 Aug 2014 | 4:32 pm
    If you think every new member joins your community with the aim of actively participating and adding value, you’re wrong. Most new members join purely for selfish reasons. They want to solve a problem. That’s why you see so many new members ask a question very early on. They aren’t interested in becoming a true member of the community (yet). They’re in it for themselves. The challenge for community managers is turning this individualism into something that will end up benefitting the entire community. You do this by encouraging ever-increasing participation. Over time,…
  • Avoiding groupthink in online communities

    Martin Reed
    10 Jul 2014 | 1:44 pm
    An unavoidable cliché: variety is the spice of life. Something to be aware of as a community manager, though. Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are. What you do influences the culture of your community. Make sure you’re not creating the same type of content over and over again. More importantly, make sure you’re not rewarding the same type of behavior over and over again. If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the…
  • Can you be trusted, community manager?

    Martin Reed
    22 Jun 2014 | 5:35 am
    If not, quit now. To be an effective community manager, trust is absolutely vital. Your employer places their trust in you. Your members place their trust in you. You need to be able to follow through on your promises. You need to always under-promise and over-deliver. You need to be able to keep secrets (plenty will be shared in a thriving community). You need to respect privacy and you need to respect the community guidelines you’re responsible for enforcing. What does distrust breed?… …Nothing you want in your online community, that’s what.
 
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    Social News Watch

  • 69% of Catchy Blog Titles Utilize Sexual Innuendo

    JD Rucker
    10 Feb 2015 | 4:59 am
    Okay, so we totally made that statistic up… and that’s the point. There are three components to building a successful blog: title, images, and social reach. Content is only important in keeping a site successful over time and building up a loyal readership, but the best content in the world will not be seen by anyone if it’s not exposed to enough people. That’s not doubletalk. It’s an unfortunate fact. With all of the competition out there for blogs, trying to find success goes well beyond great content. In this post, we obviously used a dirty trick. We…
  • 5 Social Media Lessons Lutz Bachmann Learned this Week

    JD Rucker
    21 Jan 2015 | 4:02 pm
    Over the years, we’ve seen dozens, perhaps hundreds of prominent examples of social media posts from the past coming back to haunt someone. It’s bad when it’s someone else who posted an image that got someone fired or otherwise personally damaged. It’s worse when the individual posts something stupid on their own. A very easy example to latch onto is the story of Lutz Bachmann, former leader of Germany’s Pegida protest movement. They have been mostly considered a fringe hate group until the terror incidents in Paris fueled their anti-Muslim protests and made…
  • The Social Reason that Transparent Pricing Works

    JD Rucker
    25 Nov 2014 | 4:36 pm
    If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense. Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t…
  • Big Data Needs a Great Interpreter to be Effective

    JD Rucker
    18 Nov 2014 | 10:29 am
    I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective. This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years…
  • The Real Reason that Facebook is Changing to Non-Promotional Business Posts

    JD Rucker
    18 Nov 2014 | 10:05 am
    The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move. In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their…
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    Solar News DannyBrown

  • Solar Energy; The Real Facts

    2 Mar 2015 | 2:08 am
    Most power plants in the United States and around the world are using fossil fuels to generate electricity and operate. Fossil fuels has-been used as an energy source while the man has learned to generate power. Fossil fuels have been-around for ages and when man started using this energy nobody but the consequences. Fossil fuels will run out and be a shortage of it in the near future. This scarcity of fossil fuels will affect our industries ict live and several newspapers. Today we see some of theses comments and concerns, awards to fossil fuels are increasing and electricity is more…
  • The Cost Of Solar Energy

    1 Mar 2015 | 2:09 am
    Solar energy is a natural source of energy that comes directly from the sun. When solar energy hits the earth it spreads over the surface of the earth and provides heat evenly. If you could capture the sun’s rays in a particular area over a long period of time that will provide enough heat for the night or on cloudy days. Learn where to find solar energy can help you get started today. Solar energy costs nothing, since it comes from the sun. The font you choose may cost a bit, but in the long term, should be your only expense, unlike gas or oil heaters to keep paying for each month in…
  • The Benefits of Solar Energy

    28 Feb 2015 | 2:53 am
    The use of solar energy or energy from sunlight has many advantages. Let’s take a closer look at each of them. • Solar energy saves money. In 2006, we saw the highest jump in residential electricity rates. In some regions, increased to 60% was observed. Many experts agree that the trend will continue in the coming years. This means you have to pay more money to support their monthly electricity consumption. But if it produces its own energy, you can avoid paying the high cost of energy – especially now that energy prices are very unstable. On a larger scale, if American…
  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
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    connect.icrossing.co.uk

  • HTML5’s new semantic tags – what’s the SEO value?

    Nick Groark
    4 Mar 2015 | 12:58 am
    SEO may have evolved dramatically over the years, but one constant throughout has been Google’s mission: to organize the world’s information and make it universally accessible and useful. As a result, Google have been constantly striving to improve their algorithm. The more advanced the algorithm becomes, the better equipped it is to serve user requests. This ensures the search engine is a better product, consolidating Google’s market share. Fulfilling this mission has been the driving force behind the algorithm updates, which were so keenly felt with the release of the Florida…
  • Why all SMEs should have a Chief Talent Officer

    Jenny Ellery
    2 Mar 2015 | 6:25 am
    The short-sightedness of failing to invest in a Chief Talent Officer was the subject of a recent Talent Management Raconteur supplement in The Times. As the journalist, Charles Orton-Smith highlights in his introduction… The absence is striking. By failing to create a dedicated talent officer and excluding the holder from the board, firms risk underplaying the importance of fostering talent. Here at iCrossing, we have had a Chief Talent Officer, Rachel Collier for the last three years and we believe this has played a huge part the dramatic improvements we have seen in our staff retention…
  • How to Make Pancakes…and other seasonal searches

    Tiffanni Garner
    17 Feb 2015 | 8:26 am
    What is search seasonality? Today is Pancake Day. It is the day many of us will bring up Google and type in our traditional annual search -“how to make pancakes”. Amazingly, last year, ‘how to make pancakes’ was the most searched for how to term on Google and of course almost every search was on or around Pancake Day. Almost every website, across all industries will have peak seasons or set periods when search demand for their products or services boost in popularity. When do you think the search demand in the UK is highest for the query “self assessment”? – January when HMRC…
  • The triumphant return of real-time search

    James Allen
    6 Feb 2015 | 2:25 am
    On February 5th, Bloomberg Business posted an article stating that Google has managed to secure a deal with social giant Twitter in order to procure its lucrative real time tweet-feed. This is one of the biggest things to happen in SEO throughout the 2014 / early-2015 period. So how do we know this is BIG News? Simply put, because it was huge news last time Google and Twitter combined forces to produce “real-time search“. Real time search was introduced on December 7th 2009 and lasted until July 2nd 2011. Real-time search included a ‘box’ containing slightly extruded…
  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
 
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    C R U C E S

  • Why the Apple Car doesn’t make ANY sense

    Michael Myers
    4 Mar 2015 | 6:42 pm
    Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may ...
  • How Instagram fuels the Urban Explorer movement

    Michael Myers
    4 Mar 2015 | 5:14 pm
  • B2B social: part 2

    Michael Myers
    2 Mar 2015 | 4:49 am
    I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your ...
  • B2B social: part 1

    Michael Myers
    28 Feb 2015 | 4:48 pm
    In 7+ years of blogging, I’ve never posted about social for B2B. I’ve had B2B clients all my professional life and other than a few differences, I contend that we’re still working to address the needs of people. There’s even a book written to support my opinion called H2H. It’s about rapport and solving problems. This post is about ...
  • Why the Apple car makes sense

    Michael Myers
    25 Feb 2015 | 4:50 am
    There has been a metric-ton of news lately about Apple building a car and for the most part, I think that are people excited. I’ve also seen some confusion from consumers but to me it makes sense. (Disclaimer: I want one.) It makes sense for the following reasons. Cars are made of electronics – Back in the day, a ...
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    Twilight Fairy

  • Hair today, what tomorrow!

    Twilight Fairy
    20 Feb 2015 | 10:22 am
    Since the beginning of time immemorial, I’ve had rather long hair (almost knee length or at least butt length for most of my life). Last year on women’s day I chopped my tresses in a bid to do something different, and went in for “shoulder length hair”. I know that counts as “long” for many but for me it was *rather* short going by what I had almost all the time. My biggest problem has always been how to keep my hair free from entangling and avoiding heartbreak (also known as hairfall that results from the aforementioned entangling). My hair is naturally wavy, and it tends to go…
  • Queen’s Luncheon

    Twilight Fairy
    3 Feb 2015 | 1:11 am
    Although I was making the meal & enjoying the luncheon in the aforementioned subject, I wasn’t the queen in question here. It was mostly the British monarch. During my London & Scotland trip, I enjoyed Fish & Chips at various places. One of these places had served the chips or as we call them – potato wedges – with a very tasty minty mushy peas dip that I always wanted to try back home. I had also saved some Lemon Curd from Fortnum & Mason and decided to make the day a tad British my including these flavours in my meal for the day. So here come the scrumptious details. Appetiser: Quick…
  • Had a Kneecap dislocation & now need MPFL surgery

    Twilight Fairy
    23 Jan 2015 | 11:51 pm
    It’s been a while since I’ve seriously blogged any personal stuff here or even blogged at all, for that matter. I’d been planning to get back to blogging since quite a while now (does anyone even read these blog updates anymore?) … but twitter always stood in the way of expressing myself in long form. Or even reading long form for that matter. I digress. To cut a long story short, I’ve had a kneecap dislocation (patellar dislocation) & it turns out that one of my ligaments (MPFL) is now torn to such an extent that it needs reconstruction through an invasive surgery The post op…
  • Making merry

    Twilight Fairy
    15 Jun 2014 | 11:43 am
    Ever since I arrived in London on 2nd June, we got busy with the tour around various departments at Kingston university campus. But it wasn’t just all work and no play. In fact right on the day we reached, after freshening up, we went to see the Graduate fashion week at Central London. On this particular day, the show was put up by the students of the Fashion department at Kingston university. We reached the venue in Central London and the place was swarming with fashionistas of all shapes, sizes and genders. For me the latest fashions were already there to observe in the crowd itself. Once…
  • Education expedition

    Twilight Fairy
    11 Jun 2014 | 7:09 am
    I arrived in London on the 2nd June. We were quickly whisked away to Antoinette Hotel right next to Kingston University. Kingston is a quaint little place with cosy little houses. Lots of roses growing in everyone’s yard. The weather was perfect unlike the many predictions of rains. In fact it seems we got along a little sunshine here because it was after quite a gap that the rains had stopped. After freshening up, we went to see the Graduate fashion week at Central london. On this particular day, the show was put up by the students of the Fashion department at Kingston university. (More on…
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    Ben Werdmüller

  • I have the best job in the world.

    2 Mar 2015 | 9:29 pm
    I'm incredibly proud of what we've accomplished at Known so far.We're one of the few social web apps where you can use our cloud service or host it yourself - or move at any time, in either direction.We have an active and growing open source community.More and more university educators are using Known as part of their teaching, and we're seeing more people pick it up for use inside companies, too. It turns out there are lot of organizations that need to own their own data, but want to have the kind of user experience you find on the consumer web.I use it for my personal website, as…
  • Homebrew Website Club: March 11, 2015

    2 Mar 2015 | 2:52 pm
    Homebrew Website Club: March 11, 2015 Discuss progress; meet up; make new friends. Location: The Creamery, 685 4th St, San Francisco Time: March 11, 2015, 6:30pm Ends: March 11, 2015, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a description of…
  • 6 honest reflections on being an early-stage startup founder

    22 Feb 2015 | 12:20 pm
    I previously co-founded Elgg and served as CTO at latakoo, but Known is the first time I've been a CEO. Candid reflections have always been important to me to learn from; maybe someone will find these useful, too. If not, then, well, my first point applies:Writing is an important way to organize your thoughts.In many ways, as a founder, your job is to be the company storyteller, the company cheerleader, and the person who will fix the sink if the plumbing breaks. There are so many strands that I've found writing - and in particular, blogging - to be a great way to order them into a…
  • W3C announces 1 in 20 sentences on the web will be advertising

    12 Feb 2015 | 7:30 pm
    This week, Twitter CEO Dick Costolo told the New York Times how he plans to continue to monetize his service:Twitter’s core business of selling ads that are inserted into the flow of tweets that every user sees has plenty of room to grow, he said. The social network’s ideal model is for ads to make up about one in 20 tweets that the average user sees - the same level that Facebook strives for. "We're well below that now," he said.The web, which has long been in competition with Facebook and Twitter, is racing to catch up. Analysts haven't been kind; last month, an editorial in…
  • For artists, if the Internet is not the answer, what is?

    10 Feb 2015 | 10:52 am
    Andrew Keen's new book The Internet is not the Answer takes a contrarian view to the digital revolution:Instead, it has handed extraordinary power and wealth to a tiny handful of people, while simultaneously, for the rest of us, compounding and often aggravating existing inequalities – cultural, social and economic – whenever and wherever it has found them. Individually, it may work wonders for us. Collectively, it’s doing us no good at all. “It was supposed to be win-win,” Keen declares. “The network’s users were supposed to be its beneficiaries. But…
 
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    Social Networking for Newbies

  • How to find shared connections among your LinkedIn’s 2nd degree contacts

    admin
    27 Feb 2015 | 5:36 pm
    Today I received the following question: “If John and I are 2nd level, is there a way to see who we both know in common (either to ask for an introduction or, if I have her email, to simply reference that ‘I see you know Bill Smith’)?” Watch the video below to see how to do this.
  • Asking for LinkedIn recommendations

    admin
    23 Feb 2015 | 9:34 am
    LinkedIn is always changing it’s layout – it reminds me of shopping at Costco – and as a result, you’ll probably struggle to find the location of some of the features you’re looking for. In my opinion, LinkedIn has made it very difficult to find the link that allows you to ask people to recommend you. I guess all their efforts are on highlighting the Endorsements feature and hiding the Recommendations. Below is a short video that shows you how to find the Recommendations link to ask your connections to recommend you.
  • How to edit your LinkedIn Profile’s Headline

    admin
    4 Dec 2014 | 5:06 pm
    Your LinkedIn profile’s headline is a key element in your LinkedIn profile. Most people have a “functional headline” – one that states their title i.e. Realtor, General Manager of XYZ company, etc. I recommend that your headline either create some curiosity/interest in what you do and/or offer a compelling benefit to your target audience. Please watch the video below on how to change the headline.
  • How to be strategic with your LinkedIn updates

    admin
    15 Nov 2014 | 2:29 pm
    There are three critical success factors on LinkedIn: 1- Your profile 2- Your network 3- Your strategic activities Nowadays your activities on LinkedIn can pretty much be boiled down to publishing status updates and participation in groups. In this video I talk about the purpose, frequency and content of effective status updates. Enjoy.
  • Anatomy of a great LinkedIn recommendation

    admin
    12 Oct 2014 | 2:12 pm
    I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below. Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than…
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    Growmap

  • 6 Types of Influencers Worth Noting

    Tamar Weinberg
    4 Mar 2015 | 8:10 am
    Each and every single one of us looks up to different types of people in the online space. These people are seen as influencers who are worth their weight in gold, often chiming in on discussions or adding tremendous value to their audiences. If you’re looking to reach out to influencers, below are six segments you should look at to perform your influencer marketing, and how you can gain their attention: The Hyper-Connected Networker This is the person who is, put quite simply, well connected. This person knows a lot of people from all walks of life and is able to open doors for you.
  • How to Choose a Telecommunications Company

    Dana Davis
    27 Feb 2015 | 2:49 pm
    There are an enormous number of telecommunications companies in this world. This makes choosing the right one a difficult task. Most companies like ACN generally provide cable, phone and Internet services. Here are some things you should consider as you are shopping around for a telecommunications company. 1. What services do you need? Before you even begin to compare telecommunications companies, you will need to determine exactly what services you need. Since most people today have a cell phone, do you still need a landline as well? Are you going to use it enough to be worth the added…
  • 40 Well-Earning Freelance Writers Teach You How to Cash In Too

    Steph Weber
    26 Feb 2015 | 8:53 am
    When I told people that I was going to become a freelance writer, I got a lot of terms like “hobby” and “side gig” thrown at me from friends and family. No one believed I could actually make a full-time, decent wage working for myself. You might’ve heard the same comments too. So if you have one foot back in the cubicle already, you need to hear this: Those naysayers couldn’t be more wrong. Secrets to Success Newbie writers don’t know where to start. Instead, they struggle to find good-paying gigs in an ever-changing marketplace and work for pennies while doing so. I was in the…
  • 7 Reasons to Start Your Business on a Shoestring

    Kurt Frankenberg
    25 Feb 2015 | 12:34 pm
    I’ve asked Kurt Frankenberg to share details about his new book (free for Amazon Prime members) on how to start a REAL small business on a shoestring so you make money immediately – without incurring any debt or needing start-up money. Why to read these 1,500 words: They ‘ll make ya cool. Oh, and profitable. Fast. What they’re about: Sliding right past the dumb mistakes that first-time… heck, even LONG-time entrepreneurs STILL make… and either makin’ some bacon… or knowing when to move on. Invest six minutes with me and discover how to kick some…
  • How to Make Your Workspace More Efficient and Organized

    Dana Davis
    24 Feb 2015 | 10:00 am
    Whether you spend your workday in an office cubicle or telecommute out of a home office, your workspace should be organized and not resemble a cluttered workstation littered with unorganized files and sticky notes plastered all over the desk. This applies not just to individual work areas, but also to the entire office if you share the space with other staff. A few small renovations are all it takes to make the office more “breathable” for the lack of a better term. Create an L-Shaped Desk If space permits, create a workstation with an L-shaped layout as opposed to just having a single…
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    Social Media Bird Brain

  • Time For Social Media

    25 Feb 2015 | 12:00 am
    NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a
  • TL:DR or What Is The Perfect Length?

    11 Feb 2015 | 12:00 am
    Ran across this infographic at MakeUseOf.com and thought it was worthy of a short discussion. As you may know, TL:DR stands for "Too Long: Didn't Read". There is a sweetness to brevity, particularly when it comes to social media. As a technical writer, I learned early on that wordiness can be a killer when you're trying to get people to read - and use - a user manual. I won't get into all
  • Two Great Thoughts from NonProfit Tech for Good

    28 Jan 2015 | 12:00 am
    Being a former IT worker, I can't help but geek out when I see technology being used for social good. One of the best groups throwing a spotlight on this is Nonprofit Tech for Good. Technology is crucial to every business and nonprofit and if your small NGO is not keeping up with the latest news in this sector, it could be at a very large disadvantage. This is not to say that you have to have
  • There is Always More to Learn

    17 Dec 2014 | 12:00 am
    We learn from our mistakes and we can learn from the mistakes - and successes- of others. You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism.  Recently, Invisible Children decided to shut down its U.S. operations,
  • Measurement is Not a Strategy

    10 Dec 2014 | 12:00 am
    Yo. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn't shopping tough enough? LOL. So, I came across this very interesting piece of writing about measurements - or what biz folk like to call 'metrics' and how they should be collected in an effort to support your social media strategy, not be the strategy
 
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    Corporate Eye

  • Coca-Cola Contour Bottle Turns 100 This Year

    Susan Gunelius
    2 Mar 2015 | 5:54 pm
    This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it shattered. The bottle design that the Root Glass Company in Terre Haute, Indiana created was based on a picture of a…
  • Following Scent Trails: Transform Europe 2015

    Lucy Nixon
    2 Mar 2015 | 12:51 am
    Have you ever taken an English Springer Spaniel for a walk? They hunt about, quartering the ground, following their noses down trails and truffling in the undergrowth to track down whatever it is that has seized their attention. And they come back wet, covered in mud and burrs, but triumphant with the excitement of the find. I spend at least part of every day taking an extended walk through corporate websites. I’m looking to see how well they communicate with their intended audiences, so I hunt about, covering all the ground and following interesting trails. And, just like my springer,…
  • How to increase your return on content (here’s a clue: Press Play…)

    Den Cartlidge
    27 Feb 2015 | 2:50 am
    Remember that corporate website you visited yesterday? You know – the one that was very light on content? Or how about the site you looked at the day before? You must remember that – there was lots of stuff on that site, although admittedly it wasn’t very engaging, was it? No? You don’t remember either of them. Well I’m not surprised… The above scenarios may be imaginary, but the context isn’t that far away from reality. Let’s be frank about this. A website with low levels of content or content that just isn’t very good isn’t going to encourage visitors to stay around,…
  • World’s 50 Most Popular Brands

    Susan Gunelius
    25 Feb 2015 | 12:00 am
    Based on an analysis of billions of online conversations, social media intelligence company Infegy ranked 800 brands to determine which were the world’s 50 most popular brands in 2014. By analyzing billions of online conversations from 2015, Infegy based its ranking on the volume of conversations per brand, the overall positive or negative sentiment for each brand, levels of positive purchase intent, and the topics people reference when talking about brands. According to the study, Google is the most popular brand of 2014 followed by Twitter, Facebook, Apple, and Tumblr. This is the…
  • Usability, Customer Service and Website Workarounds

    Lucy Nixon
    19 Feb 2015 | 11:03 pm
    If your website is causing your staff to have to work around it, or perhaps even duplicate the work of the website, then it is time to review the site’s design and functionality. Every time you find yourself explaining to a customer that there’s a problem with the website it should serve as a reminder to get it fixed—or, if you’re in a big company, to get a message to those responsible for the site to explain the impact on the customer-facing front line. *** Example: I recently made an appointment online at a well-known large department store. It was straightforward and simple to…
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    הטיפים של טל

  • קמפינג על חוף הכינרת

    admin
    22 Feb 2015 | 8:55 pm
    קמפינג על חוף הכינרת זוהי אטרקציה בפני עצמה אף על פי שיש אטרקציות נוספות כמו שייט בקייקים או שייט באונייה, יש מסיבות רבות ולעיתים גם הופעות וכו’.לאורך חופי הכינרת יש גם בתי מלון וצימרים אך החווייה הכי אוטנתית והכי קרובה לטבע היא קמפינג. מידע נוסף אודות חופים ללינה בכנרת
  • איך להפסיק לעשן?

    admin
    18 Feb 2015 | 12:21 am
    יש כאלה אחר מפסיקים בבת אחת. במידה ועושעים כך על מנת להצליח לאורך זמן צריכה להיות סיבה שהיא מספיק טובה להפסקת העישון. יש כמה סיבות שגורמות לאדם להפסיק לעשן במיידי אך זה לא הכרחי. אתה 
  • בית אבות לבחירה

    admin
    7 Feb 2015 | 10:29 pm
    כאשר אתם מסתכלים על בנייני המגורים בחנו האם המקום מטופח וניתן לשהות בו בנעימים או האם הוא מוזנח ולא שמים כל כך לב לגינון במקום, לתיקונים שיש לעשות בבית הדירות וכו’.
  • הפקה של אירוע

    admin
    7 Feb 2015 | 10:19 pm
    בחרת דיג’יי היא בחיר מאוד חשובה כיוון שהיא זו שקובעת את האווירה שתהיה באירוע עצמו, למוזיקה יש חשיבות מאוד גדולה והיא יכולה לשנות את האירוע לשונה לגמרי. היא יכולה להפיח ימחה ולהרקיד את האורחים לגרום להם לאכול בנחת ולהפוך את האירוע לשמח. הפקת אירוע תכלול כמובן גם את הדיג’יי ומפיק ידע להציע לכם את איש המקצוע הטוב ביותר בתחום…
  • אמן חושים לאירועים

    admin
    25 Jan 2015 | 10:31 pm
 
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    Seldom Seen Kid

  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
  • If you think #PR and #socialmedia should stay away from Paid Media, pack up and go home

    Matt Churchill
    3 Feb 2015 | 3:11 pm
    Running Paid Media campaigns now must be considered part of the ‘must have’ armoury of PRs. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid Media can bring to […]
  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . […]
  • 2015 Social Media Trends Round Up

    Matt Churchill
    2 Jan 2015 | 3:47 am
    I’ve already shared my four 2015 social media trends to watch out for, (Frictionless Social Networks, Microvideo, Paid Media and Digital Convergence) but what does everyone else think will be the main developments in the digital space over the next twelve months? I’ve gathered together five of my favourite prediction, top tip and trendhunting lists below. […]
  • 2015 Social Media Trends: Digital Convergence

    Matt Churchill
    28 Dec 2014 | 1:07 am
    In this final post of four, I’m going to briefly look at the shape of digital, social media and agencies and how they will continue to evolve in 2015. Previously I’ve looked at Frictionless Social Networks, Microvideo and Paid Media. In this post I’ll take a look at how agencies are evolving and how we […]
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    Technology & Marketing Law Blog

  • Adware Advertiser Sidesteps Liability

    Eric Goldman
    4 Mar 2015 | 10:56 am
    Photo credit: “ADWARE red Rubber Stamp over a white background” // ShutterStockThis case involves a browser plug-in from IMS, whose affiliates allegedly surreptitiously installed the plug-in on users’ computers. The plug-in allegedly caused pop-up ads to appear when users visited designated websites. Reed Elsevier allegedly advertised via these pop-up ads, triggering ads when these individuals visited law firm websites. The ads sought to get prospective clients to complete a lead generation form. Reed Elsevier then allegedly qualified the leads by phone and referred the…
  • Which Was Dumber–Trash-Talking Tweeting, Or The Decision To Prosecute For It?

    Venkat Balasubramani
    25 Feb 2015 | 10:07 am
    Robert Metzinger made the following four tweets during the 2013 World Series in St. Louis: Going to be tailgating with a #PressureCooker during games 3-4-5 in #STL during #WorldSeries. #STLStrong #GoCards #postseason from Springfield, MO. Putting my loft up for ridiculous “Boston-only” rate on @airbnb for the #WorldSeries. Pressure cooker sold separately. The #WorldSeries will be another finish line not crossed by #Boston. Listening to the Offspring’s “Bad Habit”*  and the lyrics just ring true of what will go down very soon. [* the song “contained lyrics about violence, with…
  • Blogiversary Bonus! A Video Interview About the Blog

    Eric Goldman
    25 Feb 2015 | 8:42 am
    Photo credit: Gold 10th 3d Number // ShutterStockEarlier this month, we celebrated the blog’s 10 year anniversary. In preparation for the anniversary, my RA Addam suggested making a video to help celebrate. After all, we don’t normally generate video content, so I thought it might be fun to experiment with communicating with everyone via a different medium. Alas, we didn’t quite complete the video done in time for the anniversary. Still, I’m happy to share this video where Addam and I talk for a half-hour about the blog, how we do what we do, and what blogging has…
  • The “Browsewrap”/”Clickwrap” Distinction Is Falling Apart

    Venkat Balasubramani
    24 Feb 2015 | 10:00 am
    It is somewhat surprising that, in 2015, courts are still hashing out online consumer contract formation issues. After all, the seminal case, Specht v. Netscape, was decided over a dozen years ago. Yet, a few recent cases show that companies often don’t get the contracting process right. In all or most of these cases, the companies are trying to push the disputes into arbitration (on an individual, rather than a class-wide basis). So the result of a flawed contract formation often means that a company has to litigate a claim in court rather than a more convenient and less expensive…
  • Catching Up on Section 230 Cases From the Past 18 Months

    Eric Goldman
    19 Feb 2015 | 9:01 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockI try to blog every Section 230 case I see. However, over the past year and a half, I’ve collected a few Section 230 cases that I had hoped to blog but that fell through the cracks for one reason or another. So here’s a “quick” survey of some of the Section 230 cases that I’ve backlogged: Obado v. Magedson, 2014 WL 3778261 (D. N.J. July 31, 2014). The Complaint. (citations omitted) Even though it’s a pro se case, this is a pretty significant Section 230 ruling, and it deserved its own…
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    LJ Jones's Blog

  • Why the White/Gold (No, Blue/Black) Dress Went Viral

    LJ Jones
    27 Feb 2015 | 1:03 pm
    Why in less that 24 hours has this dress gone viral, nearly melting the internet in an attempt to determine if its white/gold or blue/black?There are two reasons.  Its polarizing.Everyone has an opinion.There is no gray area here (pun intended).  You either see a white/gold or a blue/black dress.  And you can't possibly understand how someone else could see it any different than you.  People are arguing about it on Facebook, Twitter and in the office.If you want people to talk about something, make it polarizing.  Make it so that everyone has an opinion about it and…
  • The Value of a Good Story

    LJ Jones
    8 Jan 2015 | 10:39 am
    Can a good story make something more valuable?  Consider diamonds.Man-made, "synthetic" diamond are produced in a lab by either high pressure and heat or a chemical process.  It takes about a week or two.Real diamonds are produced about 100 miles below the Earth's surface over a couple billion years.The truth is, "synthetic" diamonds aren't actually synthetic.  They are in fact real diamonds.  But they have a terrible story and sell for about 30% less than a real diamond and few people buy them.  No future bride wants to show her friends an engagement ring that was…
  • Entrepreneurial Blindness and Bad Origami

    LJ Jones
    19 Dec 2014 | 1:01 pm
    Have you ever watch the show Shark Tank?  Entrepreneurs present their ideas to a panel of successful investors.  Often the ideas appear to have at least some potential.  But occasionally, the ideas are downright awful.  Yet the entrepreneur believes in it with all his heart and "knows it will be successful one day" despite what the experts say.  How is it that the entrepreneur could believe so blindly and so strongly in an idea that everyone else thinks is terrible and will never fly? I know I've done this.Let's turn to behavioral economist Dan Ariely for an…
  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
  • Topher Grace, Seth Green and Mark Hamill kidnap George Lucas.

    LJ Jones
    23 Aug 2013 | 12:10 pm
    Movie Idea. Need Help. The movie takes place at Comicon in San Diego, where George Lucas is the headline attraction/speaker. Upset by StarWars 1,2 and 3, Topher Grace, Seth Green and Mark Hamill kidnap George and attempt to force him to re-edit the 3 movies into one decent movie, destroy the originals and remove all mention of midichlorians from StarWars cannon. In his old age, Mark Hamill thinks he's Darth Sidious. Darth Hamill is the mastermind of the plot and has the entire 501st as his Royal Guard. Not wanting to miss their only chance to meet George Lucas a rag tag bunch of geeks dressed…
 
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    shesgotclients.com

  • Why Your Email List Isn’t Growing

    Christine
    4 Mar 2015 | 3:00 am
    At my annual 3-day workshop where I teach marketing, I include a session called “Building Your Email Subscriber List With Hustle and Heart.” I always emphasize in the session that the longer you wait to build your list, the more you let future dollars slip through your fingers. The fact is, email marketing is still incredibly relevant even in the social media age. (eMarketer recently reported that 58% of people spend more time in their inbox than any other digital activity, including Facebook and texting.) The problem for small business owners is twofold: 1) They often believe their list…
  • How the “Misalignments” in Your Life Affect Your Success (and How to Change it)

    Christine
    26 Feb 2015 | 5:55 am
    Years ago, through a series of mismatched educational and professional pursuits, I realized that the traditional route of fulfillment through working for someone else just might not be for me. At every job that I couldn’t stand and every educational path that didn’t quite fit, I couldn’t help but think, what is wrong with me? What was wrong with me was that I was misaligned. It would be years before I recognized and addressed that misalignment for what it was. Recognizing misalignment is the first step in finding your greater purpose and living life on your own terms. For me, the…
  • How to Own What’s True About You (Without Backing Down)

    Christine
    19 Feb 2015 | 10:06 am
    Discomfort has been one of my greatest teachers. Let me explain. I’ve shared before that I pick a theme word for the year instead of making New Year’s resolutions. It helps remind me of what I want to be, do, feel, and stand for in the coming year. One of my previous words was “own” because I wanted to focus on owning my value and expertise, owning my principles and boundaries, and owning my true authenticity and everything that organically makes me, ME. So many of us struggle in life because we constantly put others before ourselves. We put pleasing others before our own personal…
  • What My Divorce Taught Me

    Christine
    12 Feb 2015 | 12:44 pm
    The window seat in my place… after moving in last winter I spent A LOT of time here pondering the new chapter unfolding for me. My divorce was finalized the other day, and you might wonder why in the world I’m writing about this. Well, it occurred to me to share something with you. I knew I needed to make a change in my life but I was terrified for years. When I finally ripped the band-aid off and spent that first weekend in my new place, I could barely get off the floor. The tears would not stop. I was mourning the end of a relationship, yes, but I was also absolutely petrified:…
  • How to Clean Up Your Money Chaos

    Christine
    11 Feb 2015 | 10:00 pm
    When it comes to money, there is a sweet spot between the two extremes: ignoring it completely and over-analyzing it to death. The truth is, successful entrepreneurs make numbers their friends, and they always know what they’re making. You should too. What trips us up is the money chaos that many of us find ourselves swimming in, sometimes for years on end. The problem with that is that money does not land in chaos. Why? Chaos tells the Universe that you’re not ready for it. You’re not ready for more. Fortunately, you can clean it up with a little focus and determination. Here’s…
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    Online Marketing Blog - TopRank®

  • 20 B2B Content Marketing Examples and Case Studies for 2015

    James Anderson
    4 Mar 2015 | 2:55 am
    We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water. If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.
  • Interview: Sonia Simone of @Copyblogger Media #authority2015

    Lee Odden
    3 Mar 2015 | 5:39 am
    I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better relationships with customers. At the Authority Rainmaker conference, you’ll be able to see her presentation, “Dr. Evil’s Guide to Landing Page Design”. In this interview, Sonia shares what authority means to…
  • Content and SEO Beyond Marketing – Optimized Digital Communications

    Lee Odden
    2 Mar 2015 | 5:44 am
    Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created…
  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

    Lee Odden
    26 Feb 2015 | 5:52 am
    What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very poor performance. The reason for this mistake? A brand or marketer’s ego-centric view of the world. Whether it’s writing branded content to editorialize self-promotion or sticking only to topics…
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    Content Matters

  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
  • What makes a great product manager?

    Barry Graubart
    2 Jun 2014 | 12:40 pm
    Most roles at technology companies are pretty easy to define. Software engineers write code. QA analysts test to ensure releases meet requirements. DBA’s set up and manage data schemas. Marketers market and sales reps sell. But ask the typical person to define the product manager role and they’ll struggle. Perhaps they’ll say something like “they own the roadmap” or “they define the requirements”, which are certainly true, but that’s only a part of the product management role. Or, they’ll confuse it with project management, which can be a part of the role, but isn’t the…
  • On Loss (of Data)

    Barry Graubart
    2 Jun 2014 | 7:47 am
    There are two kinds of people - those who have lost data and those who will. That was a truism for most of us who grew up in the PC-era. I learned my lessons early in my career and have been religious about regular backups. In the early days, that was tape and CD; today, it's a mix of cloud backup (Mozy), external hard drive and occasionally burning files to DVDs and storing them in a fireproof safe (as a fire or storm can take out your external drive along with your laptop). But, as we move more and more of our lives to the Cloud, backing up your data becomes more challenging.  My Evernote…
 
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    FUEL LINES

  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
  • Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

    Michael Gass
    10 Feb 2015 | 9:22 am
    If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.An early acknowledgement of this quirky characteristic is found in Robert…
  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
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    Kneale Mann | Leadership

  • It’s a Dirty Job and We All Have to Do It

    Kneale Mann
    2 Mar 2015 | 2:00 am
    It was a plain beige room with uncomfortable chairs. My grade school guidance counselor sat behind his desk looking through piles of paper to find my file. He looked up, cleared his throat, and launched into a diatribe I remember to this day. His point was that I was not to close any doors or hold myself back. I was 13! All I wanted to do was play hockey. I had no clue what I wanted to do for a career and this guy was laying all this heavy stuff on me. I didn’t get it then, but got it many times over the decades after that chat. Follow Your Passion?I’ve done a lot of reflecting lately –…
  • Is No The Appropriate Response?

    Kneale Mann
    26 Feb 2015 | 3:07 am
    As a leader, how often do you race to the “no” before looking closer at the situation? Conversely, how often do you say “yes” by rote? I often ask business and community leaders what their organizations do and stand for, then dig deeper to find what they won’t stand for which garners some interesting responses.For example; Will you do anything for revenue? Would you risk your company’s reputation by lying to a customer? Could you sleep soundly at night knowing your products harm people?Closer to a Yes?If you’re in sales, you know the infinite pain of a prospect who won’t get…
  • Not-So-Common Sense of Communication

    Kneale Mann
    23 Feb 2015 | 2:00 am
    I seem to be having a lot of conversations about communication these days. We have devices glued to our hands and laptops within reach so it gives us the impression we are connected but how well are we communicating?I’ve been studying the concept of processing verses quick responses and though it is new learning for me, it’s quite effective. Taking a breath before hitting send, walking away for an hour to re-think the response, calling them back after some deliberation, all seem to be quite helpful.That's not what I meant! We know text and email are the worst possible ways we can…
  • I Am Grateful

    Kneale Mann
    20 Feb 2015 | 2:00 am
    It's often said when you're stuck or feel down, helping someone less fortunate can be the biggest gift for both of you. No matter your religion or cultural background, there are points in your life when you have felt beaten down and sad. Those are the times to take out a piece of paper and a pen and write down all the things that are going well. You may not think it's a long list but if you let your mind go, be kind to you, and think deep, you will find it. And it might just change your life.Here's my list for today.I am grateful for my health. I am grateful for my loving family.I am grateful…
  • Work Life Energy Balance

    Kneale Mann
    17 Feb 2015 | 8:32 pm
    We’ve heard it for decades – we need a healthy balance between work and life. Family, sports, hobbies, down time, relaxing, all the stuff we enjoy doing outside of work are some of the reasons we go to work so we can afford the luxury of such activities. We’re all going to die so there’s no sense immersing ourselves in a work-work imbalance. If you are working long hours at a job you hate, it’s time to look hard at alternatives. That is no way to live. But as we struggle with the boundaries between work and our lives, Nigel Marsh shares some ideas of how we can tackle this critical…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Focus!

    Mark Brooks
    10 Feb 2015 | 12:37 am
    SNW - Feb 10 - Moving forward we'll be focusing our attention and efforts on the Internet dating business.  We've run OnlinePersonalsWatch.com since 2004, and love the iDating business. SocialNetworkingWatch.com was started in 2006.  Today we're ceasing our work on it.  Our passion lays with the iDating business and we'll be focusing on that moving forward. Please comment here, or email me at mark@courtlandbrooks.com.
  • Twitter Partners With Google To Make Tweets Searchable

    Mark Brooks
    5 Feb 2015 | 11:20 am
    MASHABLE - Feb 5 - Twitter has reached a deal with Google that will make its Tweets instantly searchable. It's unclear how the Google deal will affect deleted tweets. Twitter's deal with Google isn't the first of its kind: It already has deals in place with Bing and Yahoo, wherein the company shares user data. by JP MangalindanSee full article at Mashable See all posts on TwitterSee all posts on Google
  • Facebook Has Declared War On YouTube

    Mark Brooks
    5 Feb 2015 | 11:16 am
    VENTURE BEAT - Feb 3 - Facebook’s autoplay feature on videos is extremely engaging. This key feature is not only pushing YouTube videos off Facebook, but also contributes to an increased rate of video watching and ad revenue from videos. YouTube reacted immediately by autoplaying the “related videos” at the end of each YouTube video play. What YouTube can do, which will have a bigger impact on numbers, is to simply activate the autoplay (not just related videos) in all embeds, without audio, just like Facebook. by Darius LahoutifardSee full article at Venture Beat See all posts on…
  • Twitter’s Promoted Tweets Can Now Run On Other Sites And Apps

    Mark Brooks
    4 Feb 2015 | 5:01 am
    TECH CRUNCH - Feb 4 - Twitter is syndicating its promoted tweets to other services, starting with Flipboard and Yahoo Japan. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • Buy LinkedIn Before Earnings

    Mark Brooks
    4 Feb 2015 | 4:58 am
    CNBC - Feb 4 - LinkedIn is a "buy" before earnings later this week as new products take hold and mobile advertising improves, according to Goldman Sachs. Goldman is predicting a 43% increase in Q4 revenue to $634M. by John MelloySee full article at CNBC See all posts on LinkedIn
 
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    Sydney: Unfiltered.

  • Sun Sessions, #heartbeatpants, and intense gratitude.

    Sydney
    23 Feb 2015 | 2:24 pm
    Holy smokes, you guys. Talk about radio silence. Note, I started that last sentence with “sorry for” but I’m working on not apologizing for everything all the time, so now I’m just declaring radio silence. Sweet. Remember when we talked about emotional hangovers? Right. Totally in the thick of one of those right now. We […] The post Sun Sessions, #heartbeatpants, and intense gratitude. appeared first on Sydney: Unfiltered..
  • Day 36: New chapters, running shoes, parades, and finding strength.

    Sydney
    5 Feb 2015 | 6:11 pm
    I didn’t go to yoga today, so I didn’t cry at yoga today. But, once again, Kate’s wisdom popped into my inbox this morning and I’ve been sitting on this all day. In short, we need to stop skipping over the hard stuff. I touched on this earlier this year, and this idea keeps presenting itself […] The post Day 36: New chapters, running shoes, parades, and finding strength. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 29: Top 5 vs. Give Zero Fucks

    Sydney
    29 Jan 2015 | 4:23 pm
    It has been one month since my last day as a person who regularly received a paycheck. Holy shit. I’ve written before about how it feels like I’ve been doing this Planet Green Socks thing for forever. 29 days of being the boss, you guys. First things first, let’s talk about all the awesome shit […] The post Being the Boss – Day 29: Top 5 vs. Give Zero Fucks appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 27: Unapologetic.

    Sydney
    27 Jan 2015 | 5:47 pm
    You guys, the #FearlessIn15 challenge is absolutely rocking my world. One of my favorite parts about it is that there are prompts every day, but the leaders are adamant about reminding us that this challenge is for us to get in touch with our badass selves, and therefore, comments of “I’m so behind!” are totally […] The post Being the Boss – Day 27: Unapologetic. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 23: #Fearlessin15 Challenge

    Sydney
    23 Jan 2015 | 3:21 pm
    Here’s the deal, team. Back in August, when Hello Fearless (founded by one of the coolest chicks I know, Sara Davidson) launched their Boss School, I was wanting to join. When I actually started weighing pros and cons in October when the course was getting ready to start, I had just barely scratched the surface […] The post Being the Boss – Day 23: #Fearlessin15 Challenge appeared first on Sydney: Unfiltered..
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    Jeff Korhan - New Media and Small Business Marketing

  • Content Warfare: Writing a Marketing Anthem

    Jeff Korhan
    27 Feb 2015 | 3:31 pm
    Listen to the Episode Below (0:40:16) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 30 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome Ryan Hanley back as our first repeat guest. If you have considered writing a book, you’ll be interested in learning the unique approach Ryan used to self-publish Content Warfare, his first book. There’s more. You’ll learn Ryan’s storytelling process and how to use it to change…
  • Human Content Curation: How It Builds Your Business Brand

    Jeff Korhan
    23 Feb 2015 | 1:26 am
    In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Therefore, even major media outlets are practicing this. For example, USA Today online tends to report the mainstream…
  • Podcasting for Events: How to Create Valuable Content and Networking

    Jeff Korhan
    20 Feb 2015 | 1:43 am
    Listen to the Episode Below (0:42:18) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 29 of This Old New Business weekly business podcast with Jeff Korhan. Craig Price has been a podcaster since the days when most people couldn’t even figure out how to download a podcast to their mobile device. Now that podcasting is cool again, it’s interesting to learn how the pros have managed and evolved with their shows over time. As a professional speaker, Craig Price learned from the…
  • How to Go The Distance with Your Content Marketing

    Jeff Korhan
    16 Feb 2015 | 6:21 am
    Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. Take Your Content Up, Down and…
  • Planning is Everything: How to Improve Business Performance

    Jeff Korhan
    12 Feb 2015 | 6:26 am
    Listen to the Episode Below (00:33:59) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better plan your business to advance its mission and be more confident about next…
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    Social Media University, Global

  • Mayo Clinic and Google Knowledge Panels

    Lee Aase
    24 Feb 2015 | 9:13 am
    Last week Paul Levy, one of the early hospital CEO bloggers who is now blogging at Not Running a Hospital, came across what he thought was a significant issue with Google’s new medical search knowledge panels that incorporate information from Mayo Clinic and other sources. The main issue he raised related to the Prostate Cancer panel, and particularly that robotic surgery was listed first among surgical procedures (instead of alphabetically), with watchful waiting listed among “Other treatments” under the “Also common” heading. Or as he put it: Observers want to know:  Does this…
  • “Creating a Facebook page is like adopting a puppy. Starting a blog is like getting a pony.”

    Lee Aase
    12 Feb 2015 | 7:07 am
    That’s the off-the-cuff formulation that emerged from the blogging session at our Mayo Clinic Social Media Residency on Monday. And today it becomes my 39th Thesis, joining the first 35, along with 36, 37 and 38. I’ve previously remarked that creating a brand page on Facebook is like puppy adoption. It’s fun at first. It can be messy, and requires lots of care and feeding. But especially with the declining organic reach of brand Facebook posts and the increasing need to supplement good content with paid advertising, a Facebook page can grow up to be a dog. Photo Credit: Steve…
  • Maximizing COPD and Asthma Inhalers with Educational Video

    Lee Aase
    4 Feb 2015 | 3:29 pm
    From the “Better Late Than Never” Department… In July I had the opportunity to speak at the Minnesota Medical Group Management Association annual meeting in Duluth, on the shore of Lake Superior. We had a great group in my session, and among the participants was Brenda Jaye of Fairview Physician Associates. After my presentation, Brenda told me about a neat program she and her colleagues had developed, called “Maximize Your Inhaler.” I thought it was a cool application of Flip cameras and nimble production, so I decided to practice what I had been preaching about…
  • “Allison, Can you explain what Internet is?”

    Lee Aase
    1 Feb 2015 | 3:10 pm
    That’s the punch line of a video that I’ve used frequently in my presentations over the last couple of years. It’s also the set-up for what I think will be the best Super Bowl ad today. Until now, most people had not seen it before I showed it to them in my presentation. I typically introduce it by saying we’re going to take the WABAC Machine to 1994, to the set of the TODAY show, and hear Bryant Gumbel and Katie Couric discussing the Internet. After Katie queries Allison, and the crowd laughs knowingly, I generally say something like… That was just 20 years…
  • Tweets have more Capitol Clout than Email

    Lee Aase
    6 Jan 2015 | 6:12 pm
    Before I began my career in health care, I worked for 14 years in political and government jobs at the local, state and national level. The last of those was as press secretary for former U.S. Rep. Gil Gutknecht. I had helped Gil set up his first Web site, but when I left in 2000 the Internet hadn’t yet gotten to be a big thing in politics. And social media platforms like Facebook and Twitter were nonexistent. In the post-9/11 era and in the aftermath of the anthrax scare, email took over as the highest impact means for citizens to communicate with their members of Congress. This…
 
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    AreWeConnected.com

  • Blogging Better: Always Resize your Images

    Mike Mueller
    19 Feb 2015 | 7:00 am
    Images keep readers attached to your posts. Adding too large of images increases your page load time and drives them (and Google) away. Here's how to fix that. Continue reading → The post Blogging Better: Always Resize your Images appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Does Google really care about Mobile Responsive Websites?

    Mike Mueller
    13 Feb 2015 | 5:00 am
    So your website is not Mobile Responsive but you think it doesn't really matter, eh? You can pinch and pull and zoom and it works just fine, right? Check this email I just got from Google... Continue reading → The post Does Google really care about Mobile Responsive Websites? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    SociableBlog

  • 4 Most Common Mistakes Online Business Make

    Ivan Dimitrijevic
    4 Mar 2015 | 7:26 am
    The popularity of online businesses is immense. Each year, more and more businesses start to populate the web and attempt to get the attention of the users, with varying success. I am not saying that the online business environment is oversaturated, but its sheer popularity is so immense that people get the impression it is easy to run an online business. This leads to all kinds of mistakes and causes a lot of people to lose their investment. If you are planning to start an online business, we would like to point out the most common mistakes you can make down the road. Being aware of these…
  • The 7% Rule: Before and After You Become A Brand

    Nadav Shoval
    26 Feb 2015 | 8:26 am
    You would be hard pressed to find the company that doesn’t eventually want to become a well-known brand, widely associated with their particular area of expertise. But beyond the obvious challenge of becoming a brand, it remains a serious challenge knowing when you’ve crossed the ‘brand threshold’. At Spot.IM, we built a product to help digital publishers turn their online traffic into engaged communities. Our assumption was that every website had a group of people actively choosing to visit the site. And that all site owners needed was a chance to engage with those readers,…
  • 6 Effective Ways To Use Snapchat To Promote Your Business

    Lauren Jeffresson
    24 Feb 2015 | 7:29 am
    Lately, a lot of businesses have been using social media platforms to attract and reach out to potential customers. Take, for instance, G+, Twitter, and Facebook. However, all those platforms are old new now! Why not try something new and different this time, something that is being “trended” today as the latest tool in the every growing social media marketing arsenal? How about Snapchat?! Snapchat isn’t just being used for photo and video sharing by crazy, selfie-obsessed teenagers. It is, in fact, being used by many businesses to build and establish relationships with their customers.
  • Tips To Set Up A Loyalty Program, Plus An Infographic

    Roxanne
    23 Feb 2015 | 8:50 am
    E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do we keep…
  • 12 Best Social Media Management Tools Used By Businesses (Infographic)

    Grishma Govani
    19 Feb 2015 | 9:19 am
    Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products…
 
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    adesblog.com

  • Review: Maybank2u Mobile App

    admin
    14 Feb 2015 | 8:07 am
    Initially I just wanted to provide some feedbacks to @MyMaybank via twitter, but there were simply too many things to tell, so I thought it would be easier to write a blog post about it. Native mobile apps that are extensions of existing web services are a great way to make your service more accessible and enjoyable for your customers. If done correctly, it can boost your customer satisfaction and increase your customer loyalty. Today I will be reviewing Maybank’s mobile app for iOS and giving some constructive critique. I hope they will take feedbacks of mine with an open heart and…
  • MailChimp’s Take on UX

    admin
    2 Feb 2015 | 7:08 am
    Everyone knows how great MailChimp is at what it does. As a tech startup, they have achieved a lot and they are definitely one of the startups who are doing things the right way. So, it’s only natural that when UX team of Mailchimp releases a new eBook that everyone should read it. It’s an easy read. It’s divided into major sections like: Collaboration, Research, Design, Development and Refinement. It’s written from their own perspective, so there are a lot insights into how MailChimp approaches things like building a functional team, creating conducive office…
  • Animated Loading Indicator Icons (SVG)

    admin
    7 Jan 2015 | 4:36 pm
    Here is a collection of cool loading indicator icons in SVG format. It’s free and open source.  Download them directly in zipped format here. URL:  http://samherbert.net/svg-loaders/
  • Zapier – Automate the Obvious

    admin
    6 Jan 2015 | 4:00 pm
    If you are a fan of IFTTT, then you will love Zapier too. Zapier is like an advanced version of IFTTT that is primarily targeted on power users and web developers. Below is a recipe of mine that I created, it does the following; when I forward particular email to Zapier email, it creates a new card in my Trello account, in the predefined Dashboard, under the “To-Do” column. Attachments of the email is also passed on to Trello card as attachments. You can also tag particular default users to the newly created card. It just saves tons of time.. Zapier supports tons of platforms…
  • Knowledge vs Experience

    admin
    5 Jan 2015 | 7:23 pm
    Self-explanatory.. source: unknown This is what Steve Jobs said in his popular Commencement Address in 2005 at Stanford University regarding “connecting dots“: ..you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Focus!

    Mark Brooks
    10 Feb 2015 | 12:37 am
    SNW - Feb 10 - Moving forward we'll be focusing our attention and efforts on the Internet dating business.  We've run OnlinePersonalsWatch.com since 2004, and love the iDating business. SocialNetworkingWatch.com was started in 2006.  Today we're ceasing our work on it.  Our passion lays with the iDating business and we'll be focusing on that moving forward. Please comment here, or email me at mark@courtlandbrooks.com.
  • Twitter Partners With Google To Make Tweets Searchable

    Mark Brooks
    5 Feb 2015 | 11:20 am
    MASHABLE - Feb 5 - Twitter has reached a deal with Google that will make its Tweets instantly searchable. It's unclear how the Google deal will affect deleted tweets. Twitter's deal with Google isn't the first of its kind: It already has deals in place with Bing and Yahoo, wherein the company shares user data. by JP MangalindanSee full article at Mashable See all posts on TwitterSee all posts on Google
  • Facebook Has Declared War On YouTube

    Mark Brooks
    5 Feb 2015 | 11:16 am
    VENTURE BEAT - Feb 3 - Facebook’s autoplay feature on videos is extremely engaging. This key feature is not only pushing YouTube videos off Facebook, but also contributes to an increased rate of video watching and ad revenue from videos. YouTube reacted immediately by autoplaying the “related videos” at the end of each YouTube video play. What YouTube can do, which will have a bigger impact on numbers, is to simply activate the autoplay (not just related videos) in all embeds, without audio, just like Facebook. by Darius LahoutifardSee full article at Venture Beat See all posts on…
  • Twitter’s Promoted Tweets Can Now Run On Other Sites And Apps

    Mark Brooks
    4 Feb 2015 | 5:01 am
    TECH CRUNCH - Feb 4 - Twitter is syndicating its promoted tweets to other services, starting with Flipboard and Yahoo Japan. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • Buy LinkedIn Before Earnings

    Mark Brooks
    4 Feb 2015 | 4:58 am
    CNBC - Feb 4 - LinkedIn is a "buy" before earnings later this week as new products take hold and mobile advertising improves, according to Goldman Sachs. Goldman is predicting a 43% increase in Q4 revenue to $634M. by John MelloySee full article at CNBC See all posts on LinkedIn
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    prTini

  • Visual Inspiration for PR Pros: Design Q&A with Death to Stock’s Allie Lehman

    Heather Whaling
    17 Feb 2015 | 7:06 am
    So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. I’ve mentioned before that Death to the Stock Photo is one of my team’s favorite tools, so I asked co-founder Allie Lehman to share some of her tips to help PR pros broaden their design skills. Here’s Allie’s advice on how to define your visual brand, take/create better photos and images and work smarter with designers: Not all marketers/PR pros are trained to think like designers/photographers. What are some tools that anyone could use, regardless of their background,…
  • Case Study: Twitter Ad “Test” Drives Major ROI for Wearable Tech Startup

    Heather Whaling
    3 Feb 2015 | 7:28 am
    Build. Activate. Click. Convert. Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. Then, as soon as the product was available for sale (and just in time for the holidays), our strategy shifted toward activating online audiences to purchase this wearable tech…
  • Triple Shot: Visual Storytelling Tools

    Heather Whaling
    16 Jan 2015 | 7:07 am
    This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard – Flipboard’s magazines have always been helpful for trend/news monitoring and content discovery. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the…
  • Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Dec 2014 | 6:20 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in 2015 10 Productivity Strategies Backed by Science Facebook Creates ‘Empathy’ Team to Relate to Users What Athletes Can Teach You About Embracing Diversity (client) Hacking The Tweet Stream 10 Productivity Strategies Backed by Science 7 Holiday Season Survival Tips…
  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
 
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    Tech in Asia

  • Fil-Am Snapchat co-founder Bobby Murphy is world’s second-youngest billionaire

    Judith Balea
    4 Mar 2015 | 8:26 pm
    Filipino-American Bobby Murphy, co-founder of popular mobile app Snapchat, made it to this year’s Forbes list of world billionaires. Murphy, 26, is the world’s second-youngest billionaire, while his Snapchat co-founder and fraternity brother Evan Spiegel, 24, is the youngest, according to Forbes. Each has a net worth of $1.5 billion. Forbes says Murphy grew up in Berkeley, California, where his parents are state employees. His mother emigrated from the Philippines. Murphy and Spiegel, Snapchat’s co-founders Murphy took mathematical and computational science at Stanford University…
  • 3 IIT grads raise $1M from SAIF Partners for a Niffler app to find offline offers

    Malavika Velayanikal
    4 Mar 2015 | 8:23 pm
    Indians love a good deal. More than convenience, that’s the reason why ecommerce took off in the country. While sites and apps that alert you to discounts and deals online are a dime a dozen, you might still miss that big discounted sale at some offline brick-and-mortar store. Three Indian Institute of Technology (IIT) graduates, Edul Patel, Prince Arora, and Viraj Shah, found this a good problem to solve. They quit their investment banking jobs last year to start Niffler, and just raised seed capital of US$1 million from SAIF Partners. “Their aim is to connect brick and mortar stores…
  • Tech in Asia Tour goes to Bangkok in search of the next rockstar startup

    Daniel Tay
    4 Mar 2015 | 8:00 pm
    Bangkok is the fourth city Tech in Asia will be hitting in search of the next GrabTaxi or Xiaomi as part of our Tech in Asia Tour. Five startups will get the chance to pitch to a panel of highly esteemed investor judges, but only one will receive a free pass to fly down to our Tech in Asia Singapore conference on May 6 and 7. First up on the panel is Moo Natavudh, founder and CEO of Ookbee and an angel investor. As the founder of Thailand’s biggest e-book store with market share of over 85 percent, Natavudh knows a thing or two about how to succeed locally, and he will certainly be keeping…
  • Microsoft Ventures launches accelerator for mature startups to scale up faster in India

    Malavika Velayanikal
    4 Mar 2015 | 7:08 pm
    Microsoft Ventures has identified a problem in the rapidly maturing Indian startup ecosystem. Startups find it easier than before to get a start with angel and seed funding. But many of those which reach a point of scaling up and follow-up funding suddenly falter without adequate help. “The Indian startup ecosystem has evolved and has new challenges now. One of the key issues we’ve identified is that there’s little or no help available for later stage startups in India,” says Ravi Narayan, managing director of Microsoft Ventures in India. This has prompted Microsoft Ventures to launch…
  • 5 problems standing between Netflix and its ambitious China plans

    C. Custer
    4 Mar 2015 | 5:00 pm
    Netflix wants to come to China. That’s what Ted Sarandos, the company’s chief content officer, told reporters earlier this week in Shanghai. Breaking into the Chinese market is an aspiration of many Western companies, of course, but Netflix’s vision is a little different: it wants to go it alone. Sarandos told reporters that the usual model for launching a Western tech service in China – partnering with a local company for a joint venture – doesn’t much interest Netflix. Such ventures are, Sarandos said, “difficult to manage.” He’s…
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    Room 214

  • Announcing: Top 50 Fashion Brands Report

    Isabel Kieszkowski
    25 Feb 2015 | 1:00 am
    Room 214 has released its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.” Get Your Room 214 Top 50 Fashion Brands Report NOW. How It Works This report ranks the fashion industry’s top brands based on our Room 214 Brand Salience Score, which considers number of brand mentions, aggregate brand followers and digital engagement on Instagram, Facebook and Twitter. In addition to creating a multivariable digital…
  • Campaign of the Week: #SpeakBeautiful

    Isabel Kieszkowski
    21 Feb 2015 | 1:00 am
    True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement. According to findings by Dove last year, only 9% of women admit to posting negative statements about their bodies. However, negative social media posts regarding body image are much more prevalent than that statistic would…
  • Dissecting Google’s Attribution Model(s)

    Graham Swalling
    2 Feb 2015 | 9:25 am
    If you have consistently used Google Analytics for eCommerce tracking you may have noticed disparities between data throughout your account. Whenever I come across this issue, notoriously common when tracking a campaign’s success, I find myself conflicted as to what results I should report on. After digging around, a little research and talking to Analytics experts (including Google) we felt it was time to defuse this situation. First and foremost, its important to note that Google Analytics uses the Last Non-Direct Click model as its default attribution model. This attributes all…
  • Super-Social Super Bowl

    Stacey Kawakami
    31 Jan 2015 | 1:02 am
    Social media has changed the way we watch TV — that’s nothing new. We’ve been curling up with our favorite mobile device or laptop to connect with our friends and fellow fans to share the experience for years. What’s been really interesting is seeing brand’s digital and social media content evolve, and when successful, see the ripple effect have a larger impact than buying a TV spot during that show. This year, many brands targeting the 100 million Americans huddling up for the big game are putting their money on social instead of the $4.5 million 30-second…
  • Room 214 is Hiring a PPC/SEO Specialist!

    Room 214
    29 Jan 2015 | 3:48 pm
    Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work. We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation. Experience in more than one and previous agency employment are bonuses. The role will include working with your team to manage Room 214 clients’ digital marketing retainers and projects. As a digital agency our services are constantly evolving to support the…
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    BuzzShift.com

  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
  • Using Content Segmentation to Optimize Social Media

    Loryn Thompson
    3 Feb 2015 | 8:41 am
    You can measure so many things on social media. Likes, shares, clicks, comments, link clicks… but what do those measurements really mean? Will knowing that our engagement rate increased over last month help us decide which photo to post tomorrow? Content segmentation can help you put those metrics to practical use, optimizing your social media posts and informing your day-to-day content decisions. When marketers talk about “segmentation,” it’s usually in reference to audience segments. And while audience segmentation is important, there’s still the question of how…
  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands ditched that impersonal, mass advertising in favor of…
  • 5 Ways to Invest In Your Brand

    Eddy Badrina
    23 Jan 2015 | 8:47 am
    Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many organizations fail to focus on: their own brand. Originally, a brand was a symbol that differentiated one rancher’s livestock from another. Today, a brand is the sum of the characteristics that make its service or products recognizable. It’s so much more than a logo, and includes everything from the layout of your store to what you talk about (and how you talk about it) on social media. Peter Thiel, in his…
  • 25 Must-Attend Digital Conferences in 2015

    Cameron Gawley
    15 Jan 2015 | 1:42 pm
    Every year, the BuzzShift team reviews all the best digital conferences across the globe. All BuzzShift employees receive a yearly $1,500 conference budget to help them grow in their roles. The reality is, you can learn a lot from these conferences. Not only are you learning from the experts, but these conferences are also a great place to collaborate and build your network. For 2015 we hand-selected a list of the “Must Attend” digital conferences based on overall quality, content, network opportunities, and potential key learnings.  Below is our list of the top 25 conferences…
 
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    Buzzom

  • Researchers take on Govt to Twitter with #RIPResearch

    admin
    2 Mar 2015 | 6:43 am
            Indian Research community took the Twitter by storm today with their criticism of government about the compensation to the Researchers. The protest was strong and was widely supported by Twitter community, and the hashtag #RIPResearch went trending in India for throughout the day. Here is the summary of the Twitter storm. Data and Research by Simplify360.  
  • India is now multi author market, Chetan Bhagat gets good competition from Durjoy Datta and Vishwas Mudagal

    admin
    22 Dec 2014 | 10:36 pm
    Simplify360 Research on most loved English Novels by Indian authors shows an amazing trend of authors fighting for poll position intensely. Chetan Bhagat is still the king and leads the race in terms of overall ranking that combines social and readers feedback in Goodreads, Flipkart and Amazon.   Chetan Bhagat secures a Simplify360 Social Index (SSI) of 8.86 for “Half Girlfriend”, while Durjoy Datta secures second position with SSI of 8.61 for his novel “When Only Love Remains” Losing my Religion by Vishwas Mudagal secures the third position with SSI of 7.88. In…
  • Zhigrana becomes first Nepali Movie to take Social Media Seriously

    admin
    22 Dec 2014 | 9:47 pm
    Zhigrana, upcoming movie from Golden Yak Entertainment (GYE) becomes first Nepali movie to use Social Media seriously. GYE team believes Social Media has gone main stream in Nepal, which should be taken seriously now given the user numbers in the country. Nepal now has over 44 lacs Facebook users and is expected to have around 20 lacs Twitter users. The country is believed to have over 50 lacs of Youtube viewers. GYE has started using Faebook, Twitter and Youtube as major channels. The promo is released through Youtube, and is promoted heavily in other social channels. GYE has started using…
  • HP Launches New Enterprise Infrastructure Technology to Drive Positive Business Outcomes

    Pawan Dhl
    18 Dec 2014 | 11:09 am
    India, 18 December 2014 — HP today unveiled new enterprise products and services that will enable customers to transform operations across the data center to enable growth, improve profitability and increase business agility. Infrastructure is the foundation for the rich, impactful next-generation applications, web services and user experiences that are enabled by trends in big data, cloud, mobility and security. As the business requirements for infrastructure multiply at an exponential rate in coming years, a strong foundation will be more important than ever to help customers compete…
  • Mindtree becomes the world’s first Bluetooth Smart 4.2 IP provider

    Pawan Dhl
    18 Dec 2014 | 11:06 am
    Bangalore (India), December 18, 2014: Mindtree, a global technology services company, announced the qualification of its Bluetooth Smart IP for version 4.2. Mindtree has been a leading provider of Bluetooth Intellectual Property solutions over the last 15 years and this qualification is the most recent in its long list of Bluetooth IPs. Bluetooth Smart version 4.2 focuses on stronger security and privacy, faster data rates and better power efficiency. It heralds a new wave of Bluetooth products and will accelerate growth in emerging categories such as wearables, smart homes, connected…
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    Position²

  • Content Marketing Trends in 2015

    Team Position²
    4 Mar 2015 | 5:31 am
    Over 35,000,000 distinct units of content were shared on a daily basis in 2014.  As staggering as that may seem, 2015 promises to  be even bigger. Now’s the time to look at the content trends likely to appear in 2015, and plot your marketing course accordingly. Current Marketing Trend Social Media Marketing and Blogs on Top Today most marketers promote their content on social media sites, and for good reason. Clicks, shares, and views from social media sites are five times more likely to be shared. The Prediction: This year we’ll see content marketing efforts push beyond social media…
  • Improved Ad Campaign Tracking Tools on Twitter

    Team Position²
    2 Mar 2015 | 9:51 pm
    For Internet advertisers of all kinds, Twitter is fast becoming the place to be. Consider the numbers: 288 million active users tweeting monthly 500 million tweets sent daily 80% of active tweeters using mobile (Twitter) With this in mind, advertisers will need a better way to manage their Twitter ads. Fortunately the micro-blogging site has just launched two new ad conversion tracking tools, both of which will help advertisers gain better insight into ad campaigns run on Twitter. The two new tools are: Transaction Values Key Conversion Tags Transaction Values While advertisers may have…
  • Best of the Week | Web Design Trends for 2015, and much more…

    Team Position²
    27 Feb 2015 | 4:38 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Web Design Trends for 2015 Web design trends is seeing a lot of importance thanks to web users demanding a richer and immersive experience. We have compiled a list of trends that we think will make it big in 2015. Go through this blog and find out more. 7 Ways to Use Emotion to Drive Conversions Demystify & DefineYour Marketing Strategy 5 Things B2B Buyers Want Your Content to Do 15 SEO Best Practices for Structuring URLs 4 Google Analytics Hacks to Improve Your…
  • An App to Manage Your Facebook Ads

    Team Position²
    27 Feb 2015 | 4:21 am
    Facebook has come a long way. What started as a university dorm room project has become the go-to social networking platform for one sixth of humanity. Today Facebook boasts an ad community two million strong, and counting. To address the needs of this advertising community, Facebook has rolled out an app which is sure to make life more flexible. This mobile app, currently available only on the iOS platform for the US market, helps advertisers create new ads or monitor current ads, and makes managing Facebook ads much easier than ever before. It’s called Ads Manager App.
  • IoT: What You Need to Know as a Digital Marketer [Infographic]

    Team Position²
    27 Feb 2015 | 4:15 am
    The Internet of things (IoT) will play a major role in the way we conduct business and assimilate information in a more interconnected world. But do we have the right infrastructure to let IoT reach its full potential? And are we fully disposed to explore its immense benefits to digital marketing? Go through this incisive infographic to learn more about it. The post IoT: What You Need to Know as a Digital Marketer [Infographic] appeared first on Position².
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    The Next Web

  • Flynx Android browser app works in the background to line up your links

    Jackie Dove
    4 Mar 2015 | 9:26 pm
    One small screen — so many links. How do you keep them organized? Flynx, an Android app that has just emerged from beta, is a lightweight browser that runs in the background, offering an uninterrupted browsing experience for multitaskers. Wrapped in a minimalist layout that’s easy on the eyes, Flynx helps you keep your mobile reading list organized so you don’t go flying off into distracting tangents. You can even save content for viewing offline if you run out of time. Flynx’s algorithms automatically detect articles or blogs from links on Facebook, Twitter, Google+, WhatsApp and…
  • Google’s AdWords Android app is now available globally

    Abhimanyu Ghoshal
    4 Mar 2015 | 8:47 pm
    Google launched an Android app for its AdWords advertising platform last month, but it was only available to users in Canada. Today, the company has announced that the app is rolling out across the globe. AdWords for Android lets you check out campaign stats, receive real-time notifications, get improvement suggestions, update bids and budgets and call a Google expert for advice. However, you can’t create a new account through the app; you’ll need an existing account set up to log in. ➤ AdWords [Android]
  • Imgur is launching an iOS app for on-the-go browsing

    Roberto Baldwin
    4 Mar 2015 | 8:00 pm
    Everyone’s favorite place to get memes and GIFs, Imgur, is getting its own iOS app. If your first reaction is, “wait, didn’t they already have an app?” You would be correct, but Imgur says this is way better than that old app which they have pulled from the App Store. The new app is part of the company’s push to be a place for visual stories and give users a streamlined way to explore and discover those stories. It lets you browse by swiping left and right; up and down vote on images; and and participate in threaded discussions about the pictures. You can… This story…
  • Zap brings the business card into the digital age; lets you make it rain

    Owen Williams
    4 Mar 2015 | 7:05 pm
    Everyone hates business cards, right? Remembering to actually take them to events and not losing those that others give to you isn’t exactly easy. Zap for iPhone wants to bring the business card into the smartphone age. Zap lets you create a virtual business card in a few seconds from your social profile — like LinkedIn or Twitter — then makes it shareable with a simple flick motion to make it appear on the other person’s screen. The idea is simple, but addictive when you’re making virtual business cards rain. You can customize your business card from a handful of supplied…
  • Vintage film footage of old-time New York travels back to the future

    Jackie Dove
    4 Mar 2015 | 3:22 pm
    Even if you’ve never stepped foot in New York City, scenes from YesterVid’s vintage footage dating back to 1896 –and spanning 1896 to 1905 — is breathtaking. Despite its faded monochromatic appearance and heavy grain, it showcases the distinctive character of that great metropolis that is still alive today. There’s the parades, the well-dressed people, the playful, casual atmosphere, the skyscrapers, the majestic surroundings, the cops, windy spring days and of course, ancient landmarks that have not survived the modern age. It even superimposes the Twin Towers into the landscape…
 
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    Jennings Social Media Marketing

  • How to Use Social Media Marketing to Promote An Event

    Heather Waugh
    2 Mar 2015 | 4:00 am
    Event marketing is a tried and true way to reach new customers and expand your brand reach. Now that we have social media, events can have an even greater impact thanks to the ability to extend an event invitation to a wider audience. Yet businesses still under-utilize social media when it comes to promoting an event. Photo credit: Yahoo Inc / Foter / CC BY Before the Event Once you have the details nailed down, start promoting the event on social media about three weeks out. There is a fine line between promotion and spamming, so be careful how often you post. In addition to social media…
  • How Brands Can Leverage Social Media Marketing & Digital Advertising in 2015

    Heather Waugh
    23 Feb 2015 | 6:41 am
    By Valerie Jennings, CEO of JSMM & VBM Once in awhile we hear a client say that their social media marketing is ineffective, unsuccessful or does not return results and that they don’t think it can be amended. Perhaps they were doing something incorrectly or not measuring data. However, under the surface there are typically two or three other problems that indicate the brand is sick; the metrics were never installed or put into place or no one has been watching the analytics. While that may seem like an easy enough answer, here lingers the truth: Don’t amp up your social media…
  • Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?

    Heather Waugh
    16 Feb 2015 | 5:13 am
    By Valerie Jennings, CEO of JSMM & VBM While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really helping the buying experience for car shoppers? The answer is yes. Eighty-three percent of auto shoppers visit dealer websites in their research process whether that’s from their mobile or desktop computers. Although more and more online searchers are starting from a mobile device, many dealerships are still behind the eight-ball when it comes to mobile ads and mobile optimized sites. Photo By: The Library of Virginia /…
  • 4 Ways to Get More Love from Your Followers

    Heather Waugh
    9 Feb 2015 | 8:00 am
    Valentine’s Day is coming up, a day full of showcasing your love for the special people in your life. But I don’t think this display of devotion should be limited to your significant other! Here is a not-so-classified social media secret – if you show your followers love, you will get more love from your followers! There are a few ways you can shower your followers with affection so they fall for your brand. Photo credit: Peggy2012CREATIVELENZ / Foter / CC BY Hold Contests Hosting a contest is a great way to reward your followers and get even more to fall in love with your brand.
  • Why Does Email Marketing Matter for B2B Brands?

    Heather Waugh
    2 Feb 2015 | 5:26 am
    By Valerie Jennings, CEO of JSMM & VBM Today was an incredible day. We had a client who called to let us know that our hard work had paid off for his upcoming trade show event, using email marketing and social media strategies. Once it was all said and done, he ended up with 10 new business opportunities. Photo credit: y0mbo / Foter.com / CC BY What happened? A client who has a new product in the education industry with limited brand awareness had an upcoming trade show and wanted to ensure his investment paid off as an exhibitor. However, the show was pretty unorganized and didn’t have…
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    The Blog of Matthew Loop

  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
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    SocialTimes Feed

  • STUDY: Facebook, Twitter and Local News in Three U.S. Cities

    David Cohen
    4 Mar 2015 | 9:01 pm
    How do Facebook and Twitter impact the consumption and distribution of local news? The latest study from Pew Research Center analyzed posts from both social networks in three cities — Denver; Macon, Ga.; and Sioux City, Iowa — to find out. Pew Research Center and the John S. and James L. Knight Foundation studied 198 news providers and 6,416 news stories in the three cities and surveyed 1,043 residents in Denver, 1,387 in Macon and 1,191 in Sioux City. Here are some of their findings: The majority of Facebook and Twitter users who receive local news via those social networks…
  • Internet.org Wants Its App in 100 Countries by Year-End

    David Cohen
    4 Mar 2015 | 2:30 pm
    The Internet.org application has been launched in Zambia, Tanzania, Kenya, Colombia, Ghana, and India. Can another 94 countries be added by year-end? According to Mashable, Internet.org aims to have its app available in 100 countries by the end of 2015. Internet.org vice president Chris Evans told reporters at Mobile World Congress in Barcelona, Spain, this week: The ambitious goal this year is to roll it out to 100 (countries). We don’t want to focus so much on the number, but we want this to spread to additional countries, operator groups and … see more people coming online,…
  • LinkedIn and Twitter Struggle to Balance Their Dual Business Model

    Kimberlee Morrison
    4 Mar 2015 | 2:00 pm
    Every successful startup has to prove its business model to become a viable business. For social sites, it’s often a delicate balancing act between engaged communities and advertising revenue. It’s a challenge both Twitter and LinkedIn are facing as they increase their offerings for marketers, while trying not to alienate their users-base. LinkedIn recently launched a service called Marketing Solutions Program, with the goal to deliver better outcomes for marketers as customers move through the buying cycle. The core product in this program is the Linkedin Lead Accelerator: an \"analytics…
  • Will Facebook Debut a Competitor to Twitter’s MoPub at F8?

    David Cohen
    4 Mar 2015 | 1:30 pm
    Facebook has used its F8 global developer conference to debut several significant products and features in the past. Could a competitor to Twitter’s MoPub mobile ad exchange be on tap this year? Bloomberg reported that Facebook is developing a mobile ad exchange to take on MoPub, which it may introduce at F8 in March, according to \"people with knowledge of the matter.\" Facebook told Bloomberg the company would not comment on rumors or speculation. Bloomberg pointed out the infrastructure that is already in place for the potential launch of a MoPub competitor, including Facebook…
  • GDC 2015: MindMaze Unveils Thought-Powered Virtual Reality Game System

    Brandy Shaul
    4 Mar 2015 | 1:00 pm
    A major theme of this year’s Game Developers Conference is virtual reality, and in keeping with this trend, neurotechnology company, MindMaze, today unveiled its thought-powered virtual reality, augmented reality and motion capture game system, MindLeap. The system is based on MindMaze’s neurotechnology engine, which predicts brain and muscle activity to trigger virtual experiences in real-time. The company promises near millisecond synchronization to provide the most realistic experience possible for users. Expected to launch in late 2015, MindLeap’s engine will be available to game…
 
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    Main Feed

  • Top 5 Videos In Viral Friday: Disney Characters Surprise

    Paul van Veenendaal
    27 Feb 2015 | 7:00 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Disney: “Disney Characters Surprise Shoppers” Click here to view the embedded video. This week’s viral number one is for Disney. Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise…
  • Top 5 Videos In Viral Friday: Take It

    Paul van Veenendaal
    20 Feb 2015 | 1:41 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Adidas: “Take It” Click here to view the embedded video. This week’s viral number one is for Adidas with Take it. The German sportswear brand has launched a star-studded campaign, that seeks to inspire viewers to “take today”. Adidas…
  • Uber Launches UberEATS in Barcelona

    Laurens Bianchi
    19 Feb 2015 | 7:00 am
    Today, in Barcelona Uber has launched UberEATS, an on-demand food-delivery service. Uber is always looking for ways to use technology to get people connected to their world as quickly and as efficiently as possible. Most people know Uber as the car service which originally launched as “everyone’s private driver”. Users request a ride using the app and get picked up within minutes by a luxury town car. Today the fast growing company hits the news almost weekly with their Uberpop service, which meets a lot of resistance of taxi drivers and enforcements of legislation, charging…
  • Top 5 Videos In Viral Friday: Healthcare.gov

    Paul van Veenendaal
    13 Feb 2015 | 1:39 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Healthcare.gov: “Things Everybody Does But Doesn’t Talk About” This week’s viral number one is for Healthcare.gov. To remind young Americans to sign up for healthcare.gov before the Sunday deadline, President Barack Obama decided to partner…
  • Twitter Buys Social Media Talent Agency Niche

    Laurens Bianchi
    13 Feb 2015 | 1:51 am
    Twitter has acquired Niche, a small startup that connects advertisers with social media talents. As Twitter continues to invest in the growing media ecosystem, the social network felt that it’s important to provide a wide variety of tools for content creators to distribute and ultimately manage all of their content. To that end, Twitter has signed an agreement to acquire Niche, a provider of software, community and monetization services for the social media talents. As more users and creators use different products as a way to share what’s happening in their world, brands are also…
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    Pamorama | Social Media Marketing Blog

  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a…
  • 7 Ways to Raise Facebook Engagement [Infographic]

    Pam Dyer
    31 Jan 2015 | 3:19 pm
    Facebook organic reach for business pages is plummeting. As I noted in a recent post, brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon. Simply put, the company is looking for ways to make more money. Facebook is not your friend. In a November blog post, the company warned…
  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. 1. Enhance your content to make it shareable High-quality shareable website content should be the foundation of of your…
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing…
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    Exploring Conversational Media

  • Putting the 2015 #Boston snow into perspective

    Jeff Esposito
    4 Mar 2015 | 4:56 am
    The Boston Red Sox are currently in Spring Training and Opening Day is April 13 – we still have ~3′ of snow on the ground. What are the chances that the ground is clear of snow when the local 9 take the field? I would bet that it is as likely as seeing a Sasquatch, but the field over on Lansdowne Street will be clear and ball will be played. With that said, the folks over at Matter Communications put this infographic together to put the sheer volume of snow we’ve received in Boston into perspective using the Sox.
  • Get over the Google+ breakup – it is logical and good

    Jeff Esposito
    2 Mar 2015 | 8:42 am
    On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. For a platform that many decried as dead since shortly after it’s launch, I find it quite curious about all of the current attention that the move is garnering. (Note: Hangouts will not be part of this shift). As I was reading through folks posts on Facebook and reading through some of the articles, I…
  • Vistaprint enters branded campaign space

    Jeff Esposito
    4 Feb 2015 | 12:15 pm
    As many of you know, I have worked at Vistaprint for nearly eight years. Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. So needless to say, it has been interesting to be here as the company got more invested in branding, including a full-on brand TV spot. Below is the 60-second spot that hit airways earlier this week. Get the drift of the story? Want to see more? Well then, check out the full-length video below. I know a lot of folks who worked on the campaign and think that…
  • Got goals for content marketing, SEO?

    Jeff Esposito
    20 Jan 2015 | 12:43 pm
  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
 
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    {grow}

  • Critical guidelines to help you determine your optimal online advertising partner

    Eric Wittlake
    4 Mar 2015 | 4:00 am
    By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. Finding ways to spend money on advertising is easy, but spending it well is far more challenging. Determining the optimal ad partners isn’t easy, particularly as the media landscape becomes increasingly complex. Unfortunately, the right partners often aren’t the ones who are always calling you! So how do you find…
  • Do I need two Twitter accounts?

    Mark
    3 Mar 2015 | 4:00 am
    I gave a speech recently and somebody asked a very common question — “I like to tweet with my friends but I also tweet for my company. Do I need to have two Twitter accounts?” A great question. What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Do you need to have TWO ACCOUNTS? I have to address this question on two levels, philosophical and practical.
  • Three reasons why the future of public relations is red hot

    Mark
    2 Mar 2015 | 4:00 am
    I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. I believe we are entering a golden age of PR for those professionals bold enough and smart enough to embrace it. Here are three essential new areas of activity that could re-define the future of public relations: Search engine optimization What does PR have to do with SEO? Maybe everything. The days of backlink trickery and schemes are over. Yet earning backlinks from a variety of credible sources is still a powerful signal to Google that you matter. How do we build…
  • Can the Onion Theory bring social media lurkers into the light?

    Brooke Ballard
    26 Feb 2015 | 4:00 am
    By Brooke Ballard, {grow} Contributing Columnist Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media, and the people who may love your company but stay in the shadows. But what if we’re focusing on the medium and not the message? If we can’t measure social media lurkers, maybe the content can draw them in. As Brian Solis famously said: Social media is about sociology not technology. BINGO. The Onion Theory Once you’re over…
  • Adventures in Analogia: How to Find Customers in the Offline World

    mars
    25 Feb 2015 | 4:00 am
    By Mars Dorian, {grow} Contributing Columnist I’ve done the unspeakable. I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. Maybe you’ve heard of it; it’s filled with 3D objects you can actually touch, offers amazing resolution (better than a Retina display) and is full of these two-legged, carbon-based lifeforms. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur? Well, I wanted more offline clients from my local area to diversify…
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    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • The dismantling of Google+ another reminder of the perils of social media gluttony

    Adam Vincenzini
    2 Mar 2015 | 4:21 pm
    The dismantling of Google+ another reminder of the perils of social media gluttony It’s been coming for a while now. In fact, many would... The post The dismantling of Google+ another reminder of the perils of social media gluttony appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 2015: The Year of Digital Recalibration (and Déjà Vu)

    Adam Vincenzini
    24 Dec 2014 | 5:22 am
    The Year of Digital Recalibration SlideShare is available here. Every year I’ve cobbled together a trends special outlining the big things to expect in... The post 2015: The Year of Digital Recalibration (and Déjà Vu) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for... The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it... The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 8 Lessons From The First 8 Months Of My Start Up

    Adam Vincenzini
    18 Mar 2014 | 6:28 pm
    My start-up, Kamber, is nearly eight months old and it would be an understatement to say I’ve learnt a few things during that period.... The post 8 Lessons From The First 8 Months Of My Start Up appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
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    360i Digital Agency Blog

  • How Marketers Can Use Data to Power SEM Efforts

    360i
    4 Mar 2015 | 9:37 am
    Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and practices that leverage data have been developed to help marketers meet their goals. This post summarizes a few of the ways marketers can use data to improve SEM performance. External APIs Application…
  • SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

    360i
    27 Feb 2015 | 7:34 am
    Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help attendees prepare for the five-day jaunt and a list of some of Austin’s best hotspots for noshing and networking. Cover photo via Imgkid   The post SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015 appeared…
  • 360i Named #1 Global Digital Agency in Warc 100 Rankings

    360i
    26 Feb 2015 | 7:29 am
    360i has been named #1 Global Digital Agency by Warc in the 2015 Warc 100, a ranking of the top agencies, companies and campaigns that establishes the benchmark for commercial creativity worldwide.  In addition, our “Say it with Bacon” campaign for Oscar Mayer ranked among the top 100 campaigns. Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can…
  • Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

    Jwala Gandhi
    26 Feb 2015 | 7:00 am
    In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a 75 percent increase in global video posts that have totaled over one billion daily video views. And just earlier this month, new stats were released around attention garnered at the Super Bowl – notably citing how ads that ran through the…
  • 360i Summer Internship Program: Now Accepting Applications

    360i
    24 Feb 2015 | 8:05 am
    Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market. Oh, and just in case…
 
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    Mindjumpers

  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
  • Dark Social – We Only See The Tip of The Social Media Iceberg

    Christine Dissing
    18 Feb 2015 | 6:35 am
    A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. Dark Social happens when someone shares…
  • Branded Content: 6 Things To Remember before Publishing

    Christine Dissing
    10 Feb 2015 | 7:02 am
    We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Whenever you publish content it should be relevant for both your audience and…
  • Twitter Aim to Regain Momentum with New Video & Group Message Features

    Christine Dissing
    3 Feb 2015 | 1:15 am
    Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat. Video is the new black  The launch is also yet another indication of how video…
  • Content Creation – From Quantity to Quality

    Christine Dissing
    21 Jan 2015 | 6:51 am
    Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented on a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users. It’s all about being relevant and relatable As we now write 2015…
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    The Next Web » Social Media

  • Pinterest is testing animated ad pins to grab your attention

    Mic Wright
    4 Mar 2015 | 6:10 am
    Pinterest introduced Promoted Pins on the very first day of this year, now it’s talking up the next step in its plan to bring in more advertising dollars. The company’s head of partner marketing, Eric Hadley, tells Ad Age that it’s planning to test a new ad format – animated pins that move as users scroll. He didn’t say when the service will roll out or specifics on how it will work but confirmed that testing will begin in the next few months. Pinterest is also bringing in a more precise way for advertisers to target audiences on the social network. Previously, they… This…
  • 12 steps to mastering your company LinkedIn page

    Courtney Seiter
    2 Mar 2015 | 8:56 am
    This post originally appeared on the Buffer Blog. When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before. I don’t think I’m alone. LinkedIn has more than 347 million users across more than 200 countries and territories worldwide. We’ve written before about some of the best practices to make the most of your LinkedIn marketing, but I’ve recently discovered even more vital facts and stats about the…
  • 4 free tricks to find the best business blog topics

    Yoav Vilner
    2 Mar 2015 | 7:47 am
    Yoav Vilner is CEO at Ranky, the startup-marketing team. He’s helping startups grow and then shares his insights regularly at Forbes, Entrepreneur, Inc, TheNextWeb, ReadWrite and VentureBeat. If the engagement in your company’s blog posts resembles a graveyard – you are far, far behind your competition. This assumption has tons of research behind it; did you know that companies with active blogs see 60 percent more online sales, as well as earn 97 percent more natural links from people enjoying the posts? After marketing startups for almost six years, trying about 200 tools and testing…
  • How to master the clickworthy email subject line

    Janet Choi
    28 Feb 2015 | 10:00 am
    Janet Choi is the Marketing Manager at Customer.io. This post originally appeared on the Customer.io blog. Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In fact, he’s famous for his inbox superpowers, described in a New York Times profile as someone who doesn’t say no in the face of hundreds of emails a day and is “more reliable than Google and almost as fast.” After the article came out, Grant received a flood of emails from thousands of strangers. When he realized that he… This story…
  • Reddit’s chosen charities handle sex, drugs and no religion

    Mic Wright
    26 Feb 2015 | 10:00 am
    Last week, Reddit announced it was giving 10 percent of its gross ad revenue to charities chosen by its community and opening a vote to decided which 10 would benefit. Now we have the results and the selection is about as Reddit-like as could imagine. The list includes tech non-profits – the Electronic Frontier Foundation, the Tor Project, the Free Software Foundation and the Wikimedia Foundation – and organizations dedicated to studying the effects of psychedelic drugs – the Multidisciplinary Association for Psychedelic Studies and the Erowid Center. There’s also…
 
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    Huddle Productions

  • Bud Light Up For Whatever Campaign

    Chris Yates
    17 Feb 2015 | 12:36 pm
    The post Bud Light Up For Whatever Campaign appeared first on Huddle Productions.
  • Speakeasy in Dallas

    Chris Yates
    15 Feb 2015 | 6:30 am
    Speakeasy is a content marketing, social media and promotions agency that works with Huddle Productions. The post Speakeasy in Dallas appeared first on Huddle Productions.
  • Artizone Dallas Video

    Chris Yates
    24 Jan 2015 | 8:02 am
    Here is a video we did for Artizone. Marketing VP Amber Dietrich explains Artizone, a grocery delivery company that specializes in supporting local farms, food shops and artisans. Here is their YouTube Channel. The post Artizone Dallas Video appeared first on Huddle Productions.
  • Southwest Airlines Videos in Social Media

    Chris Yates
    3 Jun 2014 | 9:46 am
      Southwest Airlines  is one of the largest and most strategic airlines within the social media landscape. Southwest Airlines is very active with over 1.6M followers on Twitter, 4.1M fans on Facebook and over 9 Million views on Southwest Airlines YouTube Channel. Alice Wilson who leads the social marketing practice at Southwest Airlines is responsible for extending the brand’s imprint online and driving business objectives within the social space. Along with her counterparts in Corporate Communications and Customer Relations, she defines the social strategy and vision for the…
  • No Kid Hungry

    Chris Yates
    1 Jun 2014 | 6:21 am
    Tim McDonald Director of Community at at Huffington Post talked with Chris Yates at SXSW & SXSWi. McDonald talked about his passion for the No Kid Hungry Campaign. For more information on No Kid Hungry. Huffington Post     The post No Kid Hungry appeared first on Huddle Productions.
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    Courtney Engle Robertson

  • WordPress 4.1

    Courtney Engle Robertson
    9 Feb 2015 | 12:30 pm
    I’m a bit delayed on sharing about the changes in self-hosted WordPress 4.1 (not WordPress.com), but here we go: Twenty Fifteen This new theme is a return to simple personal blogging. While Twenty Ten/Eleven/Twelve/Thirteen were great themes to build an entire website on, Twenty Fourteen was ideal for magazine layouts, and Twenty Fifteen is great a keeping blogging simple. Take a look at the demo running on https://twentyfifteendemo.wordpress.com/. Demo WordPress TwentyFifteen Theme Distraction-Free Writing Normally when you write a post, you’ll see a screen similar to this:…
  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    Follow my blog with Bloglovin WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
    WordPress 4.0 will be released this week. While there are no drastic changes to come, lots of great tweaks have been made.  WordPress 2.9 -> 3.0 was a big change, but 3.9.2 -> 4.0 is “business as usual”, in that good changes have been made without overhauling nearly everything.  Take a look at what new features you can expect: Insert Media from URL Preview While we have had “insert media from URL” since 3.9, the ability to preview media inserted this way was lacking.  We now can see the preview in the media uploader, as well as in the post editor: Media…
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    CompuKol Connection » Blog

  • Classic Marketing Mistakes

    Dr. Brian Monger
    2 Mar 2015 | 2:00 am
      Undoubtedly, you realize how important marketing is for the success of your business. Your marketing efforts must be precise and effective. Unfortunately, if you are not experienced on the marketing side yet, you may unintentionally make mistakes that will slow down your results.  Here are some of the bases for classic marketing mistakes: “Marketing is what the folks in the Marketing Department do”   But the real Marketing is what the whole organization is about. “Our market  is – Everyone” Not Marketing to a Defined Group: Find your target audience and gear your marketing…
  • Why Using Customized Content is Beneficial for Your Brand

    Carolyn Cohn
    25 Feb 2015 | 9:01 pm
    You  have heard the expression, “Content Is King” many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn’t enough to simply share content. It must be customized to fit the needs of your online connections. It seems as though all brands look alike You may be able to write the most wonderful content.
  • How to Measure Your Marketing Efforts Online

    Michael Cohn
    23 Feb 2015 | 2:01 am
    Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. The importance of analytics of your marketing efforts You may think that gathering the metrics (the analytics) from your marketing strategy for your brand is a nice thing to capture but that it isn’t really necessary and that it…
  • Ensuring that Your Content Isn’t Ignored

    Carolyn Cohn
    18 Feb 2015 | 9:01 pm
    You have heard it and read it a million times. Content is King! It is king for many different reasons. You need content to build your target audience and you need content to express what you have to offer in an eloquent and exciting way, a way that attracts other people and compels them to interact with you.  Knowing how to write content that sticks Interestingly, you may write content that you think is amazing. You may think that what you have to say and how you manage to express it is the best way that anyone in the universe can come up with. However, your perception may not be what the…
  • Making a Significant Contribution in Your LinkedIn Groups

    Michael Cohn
    15 Feb 2015 | 9:01 pm
    You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. How do you start to make a more significant contribution? The main reason that you are a member of all of those LinkedIn groups is because you want (and need) to focus on the members of your target audience with whom you can share the most productive and mutually…
 
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    all the news that's fit to blog, tweet & post

  • Still Life

    Debbie Hemley
    5 Feb 2015 | 3:42 pm
    Still Life
  • @dhemley Personal Essay Published on Medium

    Debbie Hemley
    4 Feb 2015 | 5:35 am
  • Change is Good, Especially When It Comes to Social Media

    Debbie Hemley
    27 Jan 2015 | 4:42 am
    Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways to tell a story, new ways to format information. Recently the Boston Globe, changed the format of my favorite section–the G section. I’ve seen this section go through several iterations during the time I’ve lived in Boston. The first few days I might feel like, “whoa, what happened here?” But within a short time I…
  • Lessons Learned from Brands on Social Media

    Debbie Hemley
    24 Dec 2014 | 4:48 am
    26 Ways Brands Succeed with Social Media Marketing was published today on Social Media Examiner. As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin.  I needed to narrow my approach and find a way to identify brands who were indeed, successful. I reached out to Ryan Hatoum (@ryanhatoum), US PR Manager at Socialbakers, who graciously agreed to provide me with data (e.g. # of updates, # responses, # of new followers, etc.) about the 30 top brands on Twitter, Facebook and YouTube.  And since the information…
  • Social Media Work-Out

    Debbie Hemley
    25 Nov 2014 | 3:52 am
    Today I have a new article, 26 Ways to Strengthen Your Social Media Marketing, published on Social Media Examiner.  Whether you’re new to social media or were an early adopter, the piece focuses on ways you can strengthen your overall presence and add more vitality. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by! While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.
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    » Blog

  • 5 Reasons Why Facebook Tabs Are Still Useful

    Morgan Jones
    2 Mar 2015 | 1:47 pm
    Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on .
  • Weather-Based Marketing

    Morgan Jones
    19 Feb 2015 | 12:52 pm
    How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on .
  • Digital Success for your Small Business

    Morgan Jones
    11 Feb 2015 | 1:47 pm
    In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on .
  • Social Customer Service & How FREAKER Nailed It

    Kristin Lubben
    3 Feb 2015 | 10:13 am
    An inside look into a great customer service experience that I had through social media and what your brand can do to mimic the process! The post Social Customer Service & How FREAKER Nailed It appeared first on .
  • How your brand can win the 2015 Super Bowl

    Morgan Jones
    27 Jan 2015 | 10:46 am
    In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on .
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    Pushing Social

  • How This Subtle Mindset Shift Can Add Zing to Your Boring Content

    Stan
    4 Mar 2015 | 6:50 am
    Who wants to read, view, or listen to your business’ content? This simple question often turns marketing mavens into sputtering marketing interns.  Here’s what our team usually hears:
  • Will Content Marketing Work For Your Business?

    Stan
    26 Feb 2015 | 7:15 am
    You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls.  Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO.  You are. Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy.
  • How To Tell A Story That Sells

    Stan
    25 Feb 2015 | 5:20 am
    A little while ago we defined Content Marketing as “Stories that Sell.”  This definition still holds.  Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.
  • How to Immediately Improve Content Performance

    Stan
    24 Feb 2015 | 2:51 am
    Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
  • How to Select Your Content Marketing Director Using The Content Marketer Scorecard

    Stan
    23 Feb 2015 | 5:00 am
    At Pushing Social, we are often asked to evaluate or hire content marketers for our clients.  Over time, we’ve been able to pinpoint the competencies a content marketer needs to succeed in the position.
 
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    solar news HubSpot

  • Solar Energy; The Real Facts

    2 Mar 2015 | 2:08 am
    Most power plants in the United States and around the world are using fossil fuels to generate electricity and operate. Fossil fuels has-been used as an energy source while the man has learned to generate power. Fossil fuels have been-around for ages and when man started using this energy nobody but the consequences. Fossil fuels will run out and be a shortage of it in the near future. This scarcity of fossil fuels will affect our industries ict live and several newspapers. Today we see some of theses comments and concerns, awards to fossil fuels are increasing and electricity is more…
  • The Cost Of Solar Energy

    1 Mar 2015 | 2:09 am
    Solar energy is a natural source of energy that comes directly from the sun. When solar energy hits the earth it spreads over the surface of the earth and provides heat evenly. If you could capture the sun’s rays in a particular area over a long period of time that will provide enough heat for the night or on cloudy days. Learn where to find solar energy can help you get started today. Solar energy costs nothing, since it comes from the sun. The font you choose may cost a bit, but in the long term, should be your only expense, unlike gas or oil heaters to keep paying for each month in…
  • The Benefits of Solar Energy

    28 Feb 2015 | 2:53 am
    The use of solar energy or energy from sunlight has many advantages. Let’s take a closer look at each of them. • Solar energy saves money. In 2006, we saw the highest jump in residential electricity rates. In some regions, increased to 60% was observed. Many experts agree that the trend will continue in the coming years. This means you have to pay more money to support their monthly electricity consumption. But if it produces its own energy, you can avoid paying the high cost of energy – especially now that energy prices are very unstable. On a larger scale, if American…
  • Solar Energy Systems for Pools

    26 Feb 2015 | 12:02 am
    If you have a pool, you know how much warming can mount your electricity bill. Solar systems for swimming pools offer an alternative method that does not devastate your bank account. Solar energy systems for swimming pools When most people think of solar energy systems, they think of large crystalline structures that are intended to collect a large amount of solar energy to convert solar energy. However, there are other uses for solar energy systems. One of the most ingenious uses for this technology is the use of solar energy for heating swimming pools. Using solar energy to heat your pool,…
  • Solar Energy Risks To Health

    21 Feb 2015 | 11:31 am
    Solar energy is a potential free electricity and water heating source. It has the power to take advantage of electricity in remote areas of the world. It seems to offer health and safety with power, but is it? Rarely health risks of solar energy are mentioned. This may be partly due to the limited use of this energy source. It may also be due to the lack of research in this area. Some have begun to study the health risks of solar energy, however, and if you study long enough, some estimates are available. Solar Thermal Risks Health Solar energy Health risks inherent in the design and…
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    Talk It Up!

  • Why you should try something new

    heidim@heidimillerpresents.com (Heidi Miller)
    26 Feb 2015 | 4:44 pm
     No matter how successful you are, you should take time to try something new This month, I have been looking for something new to add to my fitness routine of water aerobics, yoga, weights and occasional elliptical and salsa dancing. Since my gym offers Zumba classes, I thought I'd give it a go. Observation #1: Zumba is not for the faint of heart. I taught water aerobics for 10 years, and I taught a hard class. Zumba kicked my cardio butt in the first five minutes. Observation #2: There is a reason there are no Zumba for Arthritics classes. This particular class was 90% jumping and…
  • Content Marketing 101

    heidim@heidimillerpresents.com (Heidi Miller)
    23 Feb 2015 | 8:07 pm
    Had a blast sharing a content marketing overview and best practices with the students at Seattle's Foster School of Business graduate class. Ain't it great to influence young minds? :-)
  • Spirit Airlines' new campaign hugs its haters with 8,000 bonus miles

    heidim@heidimillerpresents.com (Heidi Miller)
    18 Nov 2014 | 4:12 pm
    Why Spirits Airlines' "Hate Thousand Miles" Campaign is brilliant Recently, the budget airline Spirit Airlines launched a new crowdsourced campaign, "Hate Thousand Miles," inviting airline travelers to share the hate by submitting their biggest complaints on the Spirit website in exchange for 8,000 bonus miles. Spirit, a budget airline that utilizes cattle-call boarding and charges fees for everything save having a pilot, has long the lowest-rated airline as well as the subject of customer complaints for everything from carry-on bag fees to skimpy leg room. The campaign invites travelers to…
  • Five Steps to B2B Social Media Marketing Success

    heidim@heidimillerpresents.com (Heidi Miller)
    27 Jun 2014 | 10:25 am
    I had a great time earlier this month speaking to Abhishek Borah's Foster School of Business graduate marketing class on social media and content marketing! And I have to admit that the inquisitive and whip smart young minds gave me great faith in the next generation of marketers. :-) Five Steps to B2B Social Media Marketing Success from Heidi Miller
  • Will the new ad formats ruin Twitter?

    heidim@heidimillerpresents.com (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
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    Wave: "tracking how people and brands use social media"

  • Building best-in-class eCommerce listings

    Ed Bristow
    25 Feb 2015 | 9:56 am
    Brands that create best-in-class eCommerce listings increase their online sales by ensuring that consumers are presented with rich, informative media at the point of purchase. Having consistently high quality product listings across sites guarantees that prospective customers are always presented with a brand's products in the best possible way. In our most recent series of articles we have mapped out the steps brands must take to create a best-in-class eCommerce strategy on third party resellers’ sites. In this final article in the series we identify several examples of brands that…
  • Brands fail to integrate marketing campaigns with eCommerce strategy

    Ed Bristow
    16 Feb 2015 | 8:45 am
    Brands spend huge sums of money on complex, multi-media marketing campaigns, but then fail to integrate this material in their eCommerce strategy. Often brands do not ensure that wider marketing material is present across third party retail sites, meaning these expensive campaigns are not in front of consumers at the most important stage - the point of purchase. Last we week we showed how some brands have yet to even confront the challenges involved in third party eCommerce, and this week we continue the series by examining brands who fail to go any further than just ensuring their products…
  • Why consumers can’t find your brand home page on e-retailers

    Owen Scarr
    10 Feb 2015 | 2:25 am
    Brand concessions on third party retail sites are created to promote conversion by capturing consumers and streamlining their journey towards purchase. However, these pages are often difficult for consumers to find, meaning that they struggle to provide a good return on investment.   Last week we showed you how brand concessions can benefit your business. In this article, we show you four key areas that can maximise the potential of your brand pages: Navigation: Check whether the site's navigation links take consumers to your brand page Search: Ensure consumers end up at your…
  • Why outdated attitudes towards online sales are holding many brands back

    Ed Bristow
    30 Jan 2015 | 7:53 am
    Traditionalist attitudes towards third party e-retailers are causing many brands fall behind their competitors. By failing to actively monitor and police e-retailers, companies are allowing third party sites to present their brands and products poorly and make vital mistakes when listing products. Last we week we showed the steps brands need to take to drive improvements in their channel partner eCommerce strategy, with the first step being to ensure traditionalists understand how important ensuring high quality brand and product presentation is and how it can have a direct positive impact on…
  • 5 reasons why you need a brand home page on your online retailers

    Owen Scarr
    28 Jan 2015 | 3:37 am
    Brand pages on online retailers provide a dedicated space for a brand and its products. In this short series of articles, we look at why these pages are an effective tool for driving conversion and how you can make the most out of your opportunities.   Brand pages can help you: Capture consumers, focusing the purchase journey Give your products the best possible presentation Strengthen your brand Sell your products as a collection Promote your campaign messages Capture consumers, focusing the purchase journey     On other pages your products are thrown in with the rest. By…
 
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    Social-Media

  • She Takes on the World

    Natalie MacNeil
    4 Mar 2015 | 8:38 am
    “She Takes on the World: A Guide to Being Your Own Boss, Working Happy, and Living on Purpose is like having your own personal coach!” Through powerful exercises, awakening meditations, and thought-provoking questions, CONQUER helps you focus on what matters, shift your mindset, and achieve soul-stirring success.
  • Leon Spencer – Local Business Marketing | SEO | Mobile Marketing

    Leon Spencer
    4 Mar 2015 | 8:38 am
    How to find your USP The featured blog post SMART Goal Setting in 2015 SPECIFIC MEASURABLE ACTION_ORIENTED REALISTIC TIME-BOUND Keep these words in mind when setting… [more] SMART Goal Setting in 2015 Internet Marketing ideas, concepts, strategies, and more! Common SEO Terms You Should Know Mobile Marketing and advertising Common SEO Terms You Should Know Search Engine Optimization and Search Engine Marketing Why should you be using LinkedIn? One of the most popular social networking sites these days is LinkedIn.  This site is mainly for business… [more] 7 Outstanding…
  • Kyle Lacy’s Thoughts on Social Media Productivity, Innovation, and Marketing

    Kyle Lacy
    4 Mar 2015 | 8:38 am
    [embedded content]I’m obsessed with the idea that technology can transform the way brands (internal and external) interact with consumers. We are on the cusp of a complete revolution in technology and marketing…. that’s awesome. We also have to remember that the ability to communicate is the most precious thing of all. Let’s not lose it. With that said… I’m Kyle. Born in Spokane, Washington and I currently reside in Indianapolis, Indiana. Married to the wonderful Rachel Lacy and our two pets, Asher and Harley. I’m a content marketing…
  • TDA Group Content Happy Hour: More good news for marketers

    Paul Gustafson
    27 Feb 2015 | 1:04 pm
    How about some good news to end the week? This edition of our news digest starts with a story that may help you acquire more budget, and then moves on to articles that may inspire you to expand your social and mobile outreach. You’ll find tips on developing measurable business results from your content marketing and get a primer on Google marketing tools. We’ve also thrown in a little satire about keyboard shortcut usability to end the week with a laugh. CMOs Plan to Boost Marketing Budgets by 9% This Year By Kate Maddox at Advertising Age Well, here’s some good news: CMOs plan to…
  • Build The Mailing List Of Your Dreams

    Natalie MacNeil
    25 Feb 2015 | 9:23 am
    When it comes to building a business online (or even offline), there is one thing you ABSOLUTELY need to set yourself up for success: an engaged mailing list. By “engaged,” I mean a list packed with people eager to learn more about what you do, who want to stay updated on what’s going on in your corner of the web, and who, ultimately, will become your paying clients. When I started She Takes on the World as a wee blog back in 2008 things were so different than they are now. The gospel of “build your list!” had yet to be preached everywhere. In…
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    David Meerman Scott - Web Ink Now

  • When Venture Capitalists Are Worth Much More Than Their Money

    David Meerman Scott
    3 Mar 2015 | 11:52 am
    In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.
  • From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

    David Meerman Scott
    23 Feb 2015 | 7:21 am
    Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
  • Marketing Lessons from Miley Cyrus on #SNL40

    David Meerman Scott
    19 Feb 2015 | 1:34 pm
    I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
  • Stonyfield Yogurt is Too Plain Vanilla

    David Meerman Scott
    11 Feb 2015 | 10:34 am
    Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
  • Photographs of Real People Work Better than Inane Stock Photos

    David Meerman Scott
    3 Feb 2015 | 9:56 am
    Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
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    We Are Social

  • Reasons: inspiring creative technologists

    Matthew Payne
    4 Mar 2015 | 8:01 am
    Two members of our Creative Technology team recently ventured down to LSO St Luke’s for the Reasons To Be Creative London Conference. ‘Reasons’ aims to educate and inspire with talks from the world’s best coders and designers. Here, our developers have described what stood out for them at the conference, and why it caught their attention. Jaswinder Virdee, Developer It was a day designed to inspire. First on the billing was one of the most technical talks and my personal favourite, Harry Roberts of CSSWizardry fame. He took us through the world of templating and using…
  • Snapchat is the fastest growing social app

    Deniz Ugur
    3 Mar 2015 | 8:01 am
    Following on from GlobalWebIndex’s Social report, they’ve produced an infographic to highlight the ten fastest growing social/messaging apps in 2014. Snapchat comes out on top, growing by 57% between Q1 and Q4 last year, closely followed by Facebook Messenger at 50%. The infographic also shows that 15% of teens are using Snapchat globally, and UK and Sweden have the highest percentage of teens using the platform at 39% and 38% respectively.
  • We Are Social’s Monday Mashup #251

    Rhoda Sell
    2 Mar 2015 | 8:14 am
    Facebook launches iOS Ads Manager app Facebook now has more than 2 million active advertisers, so the social advertising leader has launched a mobile app to help users manage their ads direct from their smartphones. The app will allow users to create ads, track spending, edit scheduling, view results and receive ad performance notifications. It has initially launched in the US, but will roll out globally over the next few months. An Android version should also be available later this year. Twitter improves conversion tracking tools Last week, Twitter announced two key enhancements to its…
  • We Are Five in France!

    Sandrine Plasseraud
    27 Feb 2015 | 3:06 am
    We are half the age of Facebook, almost half the age of Twitter and nearly the same age as Instagram – We Are Social’s Paris office is now five years old! On 5th February 2015 we celebrated our fifth anniversary with all of our clients and friends in the industry. Over the last five years, our employees (commonly referred to as Gremlins) grew from one to 84, in order to better support our clients and create first class work encompassing social, digital and even above the line activities. I’d like to take this opportunity to say a huge thanks to everyone who came along, Piper…
  • The social Battle of the Brits

    Sophie Crane
    26 Feb 2015 | 8:01 am
    The Brit Awards has never quite had the wow factor of its US music award counterpart The Grammys. Madonna’s gyrating comeback, Kim Kardashian sparkling in something glamorous and revealing, and Kanye West’s burgundy velour tracksuit and performing in his anticipated adidas Yeezys were all highlights of the Grammys 2015. In comparison, expectations of the Brits were so low; they had barely made it off the floor. In the three weeks leading up to the event, excitement around the awards ceremony on Twitter had only reached 58k mentions (compared to 1.7 million for The Grammys in the…
 
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    Ideas For Conversations

  • Fix Your Roof By Checking Out These Tips

    George Massenburg
    21 Feb 2015 | 10:00 am
    The obligation of home possession can be truly befuddling. There is upkeep and repairs that need to be carried out all the time. This article can help you figure out which ventures you can handle all alone and which are best left to an expert. You shouldn’t put off supplanting shingles. You may think it’s alright to tend to settling something, nonetheless, the harm will compound over the long haul. By promptly supplanting your shingles, you can spare a ton of cash and issues later on. Taking fitting consideration of your roof will help it stay strong over the long haul. Breaks…
  • Important Things Every Entryway Should Have

    George Massenburg
    21 Feb 2015 | 9:56 am
    Whether extensive or cushy, the home gateway holds extraordinary vitality in our ordinary lives. It’s both where we plan to welcome the day and where we are invited home at night. A decently designated portal can figure out if we leave the home in a restless scramble or completely gathered. Additionally, this humble setting gives guests their first look into our homes and our individual style—so why not center our full consideration on making it look great? For full structure and capacity, equip the space with these seven vital components. Seating A spot to sit as you slip your shoes…
  • Getting Rid of Fleas in Your Place

    George Massenburg
    21 Feb 2015 | 9:52 am
    Wash lived-in regions and things. Toss the greater part of the pet sleeping material in the clothes washer and let it strive for a profound twist. That incorporates anything that the pets like to frequently lie or consider, which isn’t generally planned to serve as pet sheets. Wash it all – the bedsheets, the toss on the couch and the restroom mat. In the event that the thing is not salvageable or within the pet sleeping material is loaded with earth (dander, insect eggs, bug hatchlings, and bug fertilizer) best to toss it out and buy another bunk. Regardless of the possibility…
  • The Debutant Guidelines to Deal with Wallpaper

    George Massenburg
    21 Feb 2015 | 3:29 am
    Today, an extensive variety of convincing plans are accessible, and because of advances in assembling, its simpler than any other time to hang wallpaper. Still, in the event that you’ve never worked with the stuff previously, the prospect can appear overwhelming. That said, anybody can take in the methods for wallpaper. In case you’re in the early phases of arranging DIY wallpaper extend, these tips can help you purchase right and introduce the item with at least inconvenience. Trends Know this current: It’s not abnormal for a property holder to keep the same wallpaper the…
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    tcapushnpull.com

  • Search Engine Optimization Tips for 2015

    dcyphers
    27 Feb 2015 | 5:58 am
    Search engine optimization techniques have always been quick to evolve and this year is no different. The topics are the same, but the techniques are changing fast. Here are a few of the key shifts that everyone in the marketing department needs to consider this year: Social Media Ranks Highly – Especially as Google hides more keyword ranking data, SEO is becoming more about brand visibility across platforms. Users may find you first on any number of social platforms and click back to your site – so the game becomes less about ranking and more about being found where your users hang out.
  • To boost posts or to advertise? That is the question.

    Kellie Elmerraji
    20 Feb 2015 | 12:42 pm
    We all know that Facebook has decreased the organic reach for pages. These days, if you want to be seen in people’s news feeds, you have to spend money. But what’s the best bang for your buck? The problem is that there’s not always a clear answer. Facebook’s advertising options can be completely overwhelming and confusing. But don’t worry; we’ve got you covered. Here’s the everything you need to know about the differences between promoted posts and boosted posts and how to determine which option best fits your marketing objectives. Boosted posts Think of this option as…
  • 7 Ways to Scale Your Content Marketing

    dcyphers
    28 Jan 2015 | 12:15 pm
    via: www.valuablecontent.co.uk So you’ve decided that content marketing is a serious to do list item for 2015, but it’s a bit daunting to get started. Well you’re in luck. Here’s everything you need to know on how content marketing is maturing and the ways that marketers can embrace it. Not that long ago, clients were wary of “content marketing.” Could we really attract audiences and build relationships by sharing information (copy, photos, videos) that was relevant and interesting but not directly selling products and services?  Brands large and small have proven that a…
  • Hell, now everyone can take a bathroom break.

    Anna Forbes
    23 Jan 2015 | 1:54 pm
    This week, Twitter introduced its new Recap feature “While You Were Away…” In a nutshell, the new function provides users with a snapshot of some of the Tweets they may have missed. We’ve only had 2 days to experience the new feature, so the jury is still out, but here are some of our initial reactions to the Tweet Recap. via https://blog.twitter.com/2015/while-you-were-away-0 We can take bathroom breaks again! The recap function is pretty comforting. While we might love the idea of sitting on Twitter watching the flood of Tweets go by, it’s just impossible to catch…
  • Following Facebook’s 20% Rule

    Anna Forbes
    16 Jan 2015 | 6:30 am
    As we now know, Facebook advertising is essential for maximum impressions and engagement. We have spent the last year tweaking our strategies and ad budgets to accommodate paid posts. But, one of the biggest challenges we have faced in Facebook advertising has to be the 20% text rule. Facebook has a rule that no image with 20% or more text can be promoted. The idea behind this is to deter brands from making obvious advertisements and paying to post them in people’s news feeds. I gotta say, in theory I think this is a great rule. As a consumer, I  don’t want to be bombarded with obvious…
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    Social Media Network - Marketing

  • OnLine Ads Help To Gain Audiences - Social Media

    4 Mar 2015 | 12:28 pm
    OnLine Ads Help To Gain Audiences I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Share Relevant Information - Social Media

    4 Mar 2015 | 12:11 pm
    Sharing great information is good. Sharing relevant information is great.I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Competitors - Social Media

    28 Feb 2015 | 12:06 pm
    Competitors I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Try Forums For Social Media Acquisition

    28 Feb 2015 | 7:36 am
    Have you tried Forums For Social Media Acquisition? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Facebook Suicide Alarm - Social Media

    27 Feb 2015 | 1:37 am
    Facebook has recently launched a Tool that can enable You to Report if you find Someone's Posts indicating a Suicide in the near future. You can now Report Posts to Facebook that seem to show someone suffering from a Suicidal thought. There will be a third party who will review Your Reported Posts and will then decide whether to reach out to the user with advice and support.After the Team has reviewed, there will be a PopUp at the distressed person's wall. There will be options provided here as to what next steps can be taken. No doubt Fake things will be rigged up on this -…
 
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    Paul Sutton

  • Embrace the Crazy!

    Paul Sutton
    2 Mar 2015 | 12:51 am
    Pick the content strategy of a brand or a person you know. Could be a brand you work on or the company you work at. Could be your own blog. Could be Coke. Anything or anyone. Now imagine I’ve put a ten point linear scale in front of you, with 1 marked as ‘predictable’ and 10 marked as ‘bizarre’. Where on that scale are you going to mark the content of the brand or person you chose? Chances are, if you’re really, truly honest, it’ll be on the lower end of that scale. And there are many reasons why that might be the case, from regulatory and legal limitations to lack of creative…
  • Surely Experience Can’t Be More Important Than Skill in PR. Can It?!

    Paul Sutton
    25 Feb 2015 | 12:30 am
    There’s no point in sugar-coating it, the CIPR’s State of the Profession report makes for depressing reading. Pick a subject it covers – gender balance, pay equality, diversity – and there is very little to smile about. Others have published their own summaries of the findings, notably Stephen Waddington and Rachel Miller, but I wanted to focus on one specific area that really caught my attention; that of competencies. I was given the chance to read the report last week ahead of its publication yesterday, and the timing couldn’t have been better. Or worse, depending on your…
  • Why the Traditional Model is Failing Communications Agencies

    Paul Sutton
    23 Feb 2015 | 12:40 am
    Imagine, just for a moment, working in an environment where you are channelled into a role that solely concentrates on and celebrates your strengths. Your weaknesses don’t hold you back. Just think what you could achieve. Now think about your own role. Does it match up? If the answer is yes, you’re either extremely lucky or you’re lying to yourself. Because generally speaking we are conditioned to be defensive about our weaknesses and to put time and effort working on them if we want the promotion, the salary and the successful career. The interview question everyone dreads and few…
  • The Problem with ‘Trust Me, PR is Dead’

    Paul Sutton
    13 Feb 2015 | 12:50 am
    The claim that PR is dead has been doing the rounds again recently with the release of former Edelman EMEA CEO Robert Phillips’ new book. It’s an old argument. A quick Google search for ‘PR is dead’ returns no less than 204 MILLION results. With that in mind, I had no intention of writing this post. Been there, done that, got the t-shirt. But after a Twitter debate with Mr Phillips on Wednesday, I feel compelled to offload my thoughts. So here goes. Buckle your seatbelt, put your tray in the upright position, and please take a moment to locate your nearest emergency exit. The argument…
  • Freelance Diaries: Four Lessons from Month One

    Paul Sutton
    11 Feb 2015 | 1:06 am
    I’ve now been working as a freelance social media marketing consultant for about five weeks. Which really isn’t long in the great scheme of things. But during that time I’ve spoken to lots of people, I’ve ‘won’ some fantastic work and I’ve missed out on a potentially lucrative project that would’ve been massive fun (think luxury lingerie brand + Fifty Shades of Grey). I’ve spent lots of time travelling in the car and, as a result, immersed myself in the world of podcasting and become addicted to Serial. I’ve drunk a lot of coffee with a lot of different people. And I’ve…
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    Pam Marketing Nut

  • Are You Creating, Curating or Regurgitating Content?

    Pam Moore
    3 Mar 2015 | 12:59 pm
    The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. However, many lazy marketers start copying, pasting and regurgitating other people’s content. They copy, tweak and pretend it is their when in reality they have often lost the…
  • Talk Human to Me: 20 Tips to Humanize Your Brand Now

    Pam Moore
    2 Mar 2015 | 10:05 am
    Your customers, employees, audience, partners and online social media community is human. They eat, sleep, breathe and talk like humans. So, why are so many of you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do you keep trying to win them over with stupid stunt marketing and upside down tricks? Your audience wants to see you, hear you and understand you. They want you to inspire them to connect and engage with you. They want you to help them achieve their goals and objectives. They want relevant content and…
  • You Can’t Fake Relevance in Social Media, Business and Life

    Pam Moore
    26 Feb 2015 | 12:58 pm
    The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to nurture relationships, build community, increase brand awareness, or achieve your business goals. Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consistently provide value and connect in a real, human and memorable way. You can not fake being relevant.
  • Zoom Your Personal and Business Brand on Twitter with These 8 Tips

    Pam Moore
    24 Feb 2015 | 11:27 am
    Are you one of those people who sees others tweeting and talking in 140 characters to build their brand and wish you knew how to do the same? You see them rockin’ their personal and business brands, building community, fostering new relationships and growing their business, all using Twitter. However, you may feel like you are left out of the tweeting, posting, pinning, social world. Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start? If this is you, then you are in luck as this episode and new series of the Social Zoom…
  • 10 Tips to Refocus on Your Customer

    Pam Moore
    20 Feb 2015 | 11:35 am
    Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family. How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members to make the desired action or purchase decision? Does a visit to your blog, website or Twitter stream provide information that helps…
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    Jessica Malnik

  • The Secret To Creating A Booming Online Community

    Jessica Malnik
    23 Feb 2015 | 2:34 am
    What if I told you there was a magic formula you could follow and replicate exactly to create a booming online community with crazy high levels of engagement? A formula that could help your brand new community turn into an “overnight success” with thousands upon thousands of active contributors each week. I bet you anxiously took out your moleskin, ready for me to spill the goodness. Ready for it? There is a formula that you can use to grow your community. But, it’s not a magic bullet. Or, quick fix. It will take hard work, dedication and the sinking feeling that your community…
  • Finding Your Sweet Spot As A Community Manager

    Jessica Malnik
    9 Feb 2015 | 11:47 pm
    Growing up, I was a huge basketball fan. Despite being slightly vertically challenged, I had a sweet spot on the court where I knew I could sync a jump shot regardless of pressure. I was in the zone, and knew no matter what obstacles were thrown around me I could focus and make the shot. So, what does this have to do with community management? As a community manager, I’m used to wearing a lot of hats. Be it, customer advocate, moderator, community builder, brand advocate and yes sometimes even referee. This requires a delicate balancing act advocating for both the company and the customer.
  • The Biggest Mistake You May Be Making With Your Community Moderation Strategy (And Why Facebook Will Never Have A Dislike Button)

    Jessica Malnik
    26 Jan 2015 | 11:35 pm
    Moderation is a big topic in the community management space. For many, it automatically conjures up images of trolls and ban buttons. However in reality, high quality moderation goes way beyond that, and is equal parts an art form, psychology and science. In a Google Hangout on Air yesterday as part of CMAD, modern community moderation was the hot topic discussed by Justin Isaf, Darren Gough, Caty Kobe, Sarah Hawk, Jenn Chen, Randy Farmer and Aurelia Butler-Ball. While I could easily write several long form posts around this topic, one specific debate caught my attention. That’s to downvote…
  • 11 Tips For Recruiting Your First 100 Members To Your Online Community

    Jessica Malnik
    22 Jan 2015 | 5:34 am
    Building a community from the ground-up is hard, often lonely work. You are starting out as the only evangelist for this fledgling idea, and you have to hustle day in and day out to get those key first members. Why 100? That’s when you typically should see some more user-generated topics and comments that isn’t necessarily all seeded by you. What better way to illustrate this than through an example. Let’s say, I want to create the ultimate online community and fan club around the most amazing 90s TV show, Saved by the Bell.  From Buddy Bands to caffeine pill addiction, I…
  • #ProductBuild: It’s BETA time!

    Jessica Malnik
    14 Jan 2015 | 9:37 pm
    This course is proving to be an exercise in endurance and perseverance. I still find myself paralyzed by both the imposter syndrome and comparison trap far more often than I want to admit. It’s making writing the last few lessons and editing process much more difficult than I originally anticipated. All the thoughts are raising around my brain. Am I really experienced enough to write this course? Is the content good enough? Too basic? Too advanced? Will anyone buy it? Let alone will anyone find it useful? Despite all this, I was able to start launching this course in a rough, closed beta.
 
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    blogs.pisocialmedia.com

  • Masculine & Feminine Social Media Content

    pismadmin
    17 Feb 2015 | 12:46 am
    So here’s a question that’s been around for some time– what do women want? And what do men want? Before I dive off the deep end of the existential pool here, I am specifically talking about social media (but of course!), and the type of posts men and women engage with the most. Do the genders respond to the same content differently? Yup, they totally do It’s no secret that women are more active on “visual” platforms like Tumblr, Pinterest and Instagram, while men spend more time on networks like LinkedIn and YouTube. But what “type” of content do the genders respond to on more…
  • Does Your BRAND Have an Instagram Plan?

    pismadmin
    30 Jan 2015 | 3:11 am
    Instagram has gone from being an iOS-only app to the 3rd fastest growing social media platform with its Android and web presence. There are around 300 million monthly active Instagrammers worldwide. Moreover, as per reports, around 86% of the world’s top 100 brands have an Instagram account today. Let’s see how you can leverage this platform for your own business promotions: Use hashtags in every post Add hashtags to any photo or video you upload on Instagram. Search for popular Instagram hashtags and make a list of the ones that are most relevant to your business. Ask visitors to…
  • New Kids on the Block for Video Marketing

    pismadmin
    29 Jan 2015 | 2:43 am
    A picture is worth a thousand words. True, but a video is worth a thousand more. With 70% of marketers reporting that video leads to more conversion than any other medium, video marketing is definitely here to stay! Time crunch and short attention span of web users are key reasons why videos engage at least half of the mobile traffic, and have a definite advantage over text in the digital space. When it comes to digital marketing, YouTube still rules, with more than 4 billion views every day. With more than 60% of the top brands embedding YouTube videos on their websites, this comes as little…
  • Old Wine in New Bottle: Top 5 Reasons Why You Should Repurpose Content!

    pismadmin
    29 Jan 2015 | 2:06 am
    Old is gold. Well, repurposing old content might actually help you strike gold in generating more leads for your business. Mind you, the word is repurposing and not rehashing. Unlike rehashing, repurposing is not just about sprucing up the presentation. It’s about maintaining the essence of a particular piece of content while you change either its structure or its intended audience. This might involve putting together a webinar with content from old blog posts, or using content from an e-book to create a series of newsletters. However, before you do all that, it is time to determine why you…
  • Social Media Tool Review: Iconosquare

    pismadmin
    29 Jan 2015 | 1:43 am
    Iconosquare, previously known as Statigram, is a social media tool which provides Instagram users with insights into their accounts. It helps you view the average number of comments/likes per photo, your most liked photos, and other key metrics about your Instagram account through a single user-friendly interface. There are more than 8.5 million Iconosquare users, and around 200K brands use this tool for their businesses. If you’re looking for an effective Instagram analytics tool for your brand, here is why you might want to take a look at Iconosquare. View Instagram news feed better…
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    Smedio - Business Ideas Worth Sharing

  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout   The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio…
  • How to Use Social Media for Effective Customer Engagement

    Stan Roach
    3 Feb 2015 | 10:19 am
    How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority of us use these platforms for fun and entertainment, some of the top global companies have made using them an integral part of their marketing communication activity. And why not? After all, that’s where everyone is, right? What better way to…
  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
 
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    Prepare 1

  • Six Keys to Achieving What You Desire

    Blair Evan Ball
    4 Mar 2015 | 4:07 am
    What do you DESIRE out of Life? Have you noticed what you desire is personal to you? Is it hard to get passionate about someone else’s desire? Unless it’s family, and friends. When you get right down to it, you are the one that has to have the Desire and Drive to achieve whatever your goals and mission in life. Strong desire is not wishing. Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a BURNING DESIRE TO WIN, essential to success. Desire is…
  • How to Use Google’s New Photo Tool to Showcase Your Business

    Blair Evan Ball
    27 Feb 2015 | 3:55 am
    How would you like BETTER branding for your business? Did you know that Google made a change that impacts businesses? You’ve heard the saying a picture is worth a thousand words, right? Google just came up with a way to showcase your business to entice more customers with photo tools. Photos as you know are the number one engagement tool in Social Media. Photos can attract new customers to your business when they are browsing online. Google is giving businesses more control of photos displayed with their search and map results, today announcing an update to the Google My Business…
  • All Change is From The Inner to The Outer

    Blair Evan Ball
    25 Feb 2015 | 3:55 am
    Do you fear change? Do you know someone who really fears change? Did you know you are in control? If you don’t like change you’ll like irrelevance even more! – Anonymous Most psychologists today agree that your level of self-esteem is the most important part of your personality, and largely predicts your success or failure, happiness or unhappiness, in every area of your life. In fact, your self-esteem is so important that you tend to organize your whole life around it. Almost everything you do is either to gain self-esteem, or to protect against the loss of self-esteem.
  • The Best Length for Updates on 10 Social Media Sites: Infographic

    Blair Evan Ball
    20 Feb 2015 | 3:55 am
    Do you give consideration to how long a Facebook post should be? What about the right length of a video to post? Or how about the length of your title? SumAll came up with this great data and insights with Buffer and posted it into a fun infographic. The good, the bad and the ugly is that this is a snapshot in time. As Social Media continues to grow and evolve, I suspect this information will change as well. Be clear about your goals and objectives, but remain FLEXIBLE. SumAll is one of the top social media tools. They do social media tracking better than anyone we’ve found—all your data,…
  • 4 Keys to Unshakeable Persistence

    Blair Evan Ball
    18 Feb 2015 | 5:05 am
    Are you persistent? Do you wish you more persistent? Who comes to mind when you think of someone who is persistent? DESIRE The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat. If you find yourself lacking in persistence, this weakness may be remedied by building a stronger fire under your desires. “Always bear in mind that your own resolution to succeed is more important than any other thing.” Abraham Lincoln SYMPTOMS OF LACK OF PERSISTENCE Here you will find the…
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    Leader Networks blog

  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
 
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    Pixable

  • The Only Way To Succeed On Facebook Is By Failing

    Adam Gassman
    23 Feb 2015 | 1:25 pm
    Thomas Edison said, “Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.” The only way to win on Facebook is by learning from your missteps and being prepared to adapt to every possible scenario. Small missteps are what will lead to a much better understanding on how to package your content for Facebook most effectively. Since its launch from Mark Zuckerberg’s Harvard dorm room in 2004, Facebook has become a content behemoth that almost all websites depend upon for traffic. However, since its…
  • A Jim Carrey Impersonator Fooled Everyone At The Czech Oscars (PHOTOS)

    Sophy Ziss
    23 Feb 2015 | 12:42 pm
    Today in bizarre news that is really, totally, wholly true: a man pretending to be Jim Carrey fooled both the producers of and crowd at The Czech Lions. Prague Movie Awards had fake dude posing as Jim Carrey. Nobody knew. Were they blind? WTF? via /r/funny … pic.twitter.com/hSU8nJ1kDX — Reddit Funny (@redditfunnybot) February 23, 2015 The Czech Lions are the highest possible honors that the Czech Republic awards to films and filmmakers, and they were fooled by a Jim Carrey impersonator. We’ll keep saying it until you believe it. Some guy managed to fool The Czech Film Awards and…
  • UH OH! Vicemo Is Airing Your Dirty Laundry (PHOTOS)

    Tara Mastroeni
    23 Feb 2015 | 12:29 pm
    Now, the internet has never been known as a place that showcases our best decisions, but this takes things to the next level. After looking closely at Venmo, a money-sharing app similar to Paypal, writer/developers Mike Lacher and Chris Baker noticed something kind of funny. People in their social sharing feeds were paying each other for drugs and other shady activities without bothering to be the least bit subtle about it. Like, at all. So, they created Vicemo. Their website aggregates all of the publicly posted illicit transactions on Venmo in real time. The results prove that the…
  • Blake Little Gives Behind The Scenes Look At His Sticky ‘Preservation’ Monograph (VIDEO)

    Natalie Krawczyk
    23 Feb 2015 | 12:11 pm
    Photographer Blake Little is known for his portraits of celebrities, but one of his most recent works didn’t involve any familiar faces. Instead, he created a Craigslist ad in search of models. 90 people answered the call, ranging in age from two to 85-years-old, and none of them knew quite what to expect when they arrived at Little’s studio. But one thing is for sure, none of them could guess Little’s strange request — to film them as his crew poured honey all over their naked bodies. The idea to pour honey over actors first came to Little when he was taking photos…
  • DIY HIV Test Is Only An App Away: The Smartphone Dongle That Can Diagnose Users For STDs

    Julianne Adams
    23 Feb 2015 | 11:29 am
    A simple new device may soon be making massive waves in healthcare, according to tech site Geek Snack. Created at Columbia University, the iPhone and Android dongle quickly diagnoses patients for sexually transmitted diseases like HIV. A user puts a pinprick of blood inside a plastic cartidge (Source: YouTube/Sia Lab) The cartridge slips into the dongle, it reads the sample (Source: YouTube/Sia Lab) The app clearly displays the results (Source: YouTube/Sia Lab) As the picture shows, the app and dongle currently read for the existence of three STDs. This may not sound like much but as the…
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    ProMovieBlogger

  • Interview: SpoilerTV’s Andy Page on Organization, Page Load Speed, & Blogger

    Rollo Tomasi
    20 Feb 2015 | 1:18 pm
    A multitude of websites that utilize Google‘s Blogger content management system (CMS) exist but few have the polish that creator and editor-in-chief Andy Page has accomplished with SpoilerTV. The would-be editor-in-chief and neophyte with a freshly purchased domain name would be wise to look at SpoilerTV’s above-the-fold navigation system and the velocity at which new information is published (remember: content is king) on-site. If you wish to be regarded as relevant and efficiently shuttle site visitor’s to the information on your site they are seeking quickly, the…
  • Make Your Website’s Permalink Google News Compliant on Day One

    Rollo Tomasi
    5 Jan 2015 | 9:27 am
    If you are starting a news website, you’ll want as much organic traffic as you can get your hands on. More traffic means more page views for the news stories you are reporting on, the articles that you have written, and more clicks for the ads your site is displaying. The king of organic website traffic is new and returning visitors. The queen is Google’s SERPs. The third biggest resource is Google News. Google News usually appears at the top of regular Google SERPs. Because of this fact, getting into Google News is extremely beneficial to your site, its traffic, and its…
  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
  • How to Add Open Graph & Schema Meta Data to your Website’s HTML Pages

    Rollo Tomasi
    7 May 2014 | 8:03 am
    Learning how to add Open Graph and Schema meta data to your website’s HTML pages can be done easily or over the course of a business day. We will explore both methods in this article. First things first though. You have to be made aware of what Open Graph and Schema meta data are so that you know of their importance to your website and its HTML pages. What is Open Graph? The Open Graph protocol enables developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. As an…
 
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    Digital Pivot RSS News Feed

  • Can Ask.fm Repair the Damage?

    Jessica Cherok
    4 Mar 9580 | 6:23 am
    Summary: Ask.fm may be shutting down for good. After a rocky history, including involvement in several suicides, is the social media site calling it quits? Many people have condemned it, including the families of people who were victims of cyberbullying and suicide. The company promised to do better, but soon after...
  • UNICEF Uses Wearable Technology To Empower Kids And Save Lives

    Jennifer Graber
    4 Mar 8057 | 6:25 am
    Summary: Practically everyone these days utilizes a piece of wearable technology or knows someone who does. We track our steps. We count our miles. We calculate calories. You name it, we use wearable tech to do it. But does your wearable tech literally convert energy and activity into food? Well, it soon will. UNICEF is launching a special project that will put wearable tech to work in generating food donations for malnourished children. UNICEF is launching a special program called Kid Power.
  • Dove Wants You to Speak Words of Beauty

    Jennifer Graber
    4 Mar 7190 | 6:24 am
    Summary: Writing from behind a computer screen provides a sense of boldness. We might say things that would otherwise be unacceptable. We break ourselves and each other down. This is easy to do in a digital world, where unrealistic expectations run rampant. Amongst women, this is an alarming trend.
  • Google to Relaunch Glass

    Jessica Cherok
    4 Mar 6577 | 6:23 am
    Summary: Apparently, Google Glass is coming back. Google stopped the sale of the glasses in January of this year. Google moved the Glass division out of their headquarters and into its own office. It’s believed that the Glass team will be redesigning the eyewear, and will rerelease them once it’s completely finished.
  • 30 and Over Paying More for Tinder

    Jessica Cherok
    4 Mar 3236 | 6:25 am
    Summary: Some things get better with age. Tinder, however, may not be one of them. The new premium version of Tinder is out, and if you’re over 30, you’ll have to pay more. You can now pay to use Tinder’s premium features, including the ability to go back...
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    Buzzom

  • Researchers take on Govt to Twitter with #RIPResearch

    admin
    2 Mar 2015 | 6:43 am
            Indian Research community took the Twitter by storm today with their criticism of government about the compensation to the Researchers. The protest was strong and was widely supported by Twitter community, and the hashtag #RIPResearch went trending in India for throughout the day. Here is the summary of the Twitter storm. Data and Research by Simplify360.  
  • India is now multi author market, Chetan Bhagat gets good competition from Durjoy Datta and Vishwas Mudagal

    admin
    22 Dec 2014 | 10:36 pm
    Simplify360 Research on most loved English Novels by Indian authors shows an amazing trend of authors fighting for poll position intensely. Chetan Bhagat is still the king and leads the race in terms of overall ranking that combines social and readers feedback in Goodreads, Flipkart and Amazon.   Chetan Bhagat secures a Simplify360 Social Index (SSI) of 8.86 for “Half Girlfriend”, while Durjoy Datta secures second position with SSI of 8.61 for his novel “When Only Love Remains” Losing my Religion by Vishwas Mudagal secures the third position with SSI of 7.88. In…
  • Zhigrana becomes first Nepali Movie to take Social Media Seriously

    admin
    22 Dec 2014 | 9:47 pm
    Zhigrana, upcoming movie from Golden Yak Entertainment (GYE) becomes first Nepali movie to use Social Media seriously. GYE team believes Social Media has gone main stream in Nepal, which should be taken seriously now given the user numbers in the country. Nepal now has over 44 lacs Facebook users and is expected to have around 20 lacs Twitter users. The country is believed to have over 50 lacs of Youtube viewers. GYE has started using Faebook, Twitter and Youtube as major channels. The promo is released through Youtube, and is promoted heavily in other social channels. GYE has started using…
  • HP Launches New Enterprise Infrastructure Technology to Drive Positive Business Outcomes

    Pawan Dhl
    18 Dec 2014 | 11:09 am
    India, 18 December 2014 — HP today unveiled new enterprise products and services that will enable customers to transform operations across the data center to enable growth, improve profitability and increase business agility. Infrastructure is the foundation for the rich, impactful next-generation applications, web services and user experiences that are enabled by trends in big data, cloud, mobility and security. As the business requirements for infrastructure multiply at an exponential rate in coming years, a strong foundation will be more important than ever to help customers compete…
  • Mindtree becomes the world’s first Bluetooth Smart 4.2 IP provider

    Pawan Dhl
    18 Dec 2014 | 11:06 am
    Bangalore (India), December 18, 2014: Mindtree, a global technology services company, announced the qualification of its Bluetooth Smart IP for version 4.2. Mindtree has been a leading provider of Bluetooth Intellectual Property solutions over the last 15 years and this qualification is the most recent in its long list of Bluetooth IPs. Bluetooth Smart version 4.2 focuses on stronger security and privacy, faster data rates and better power efficiency. It heralds a new wave of Bluetooth products and will accelerate growth in emerging categories such as wearables, smart homes, connected…
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    Sean Clark

  • Is Instagram Part Of Your Business Marketing Strategy?

    Sean Clark
    24 Feb 2015 | 1:00 am
    With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how do you use it? It’s a visual medium so you have to have an eye for an image to get it to work for you. That said, Instagram users are 58 times more likely to like, share or comment on a brand’s update than a Facebook user, and 120 times more likely than a Twitter user! Quality and consistency count more than volume, but that is the same for all the social channels. You need to add some fun to your photos, and not be too self-promotional. Get employees…
  • The Business Benefit Of Joint Venture Marketing [PODCAST]

    Sean Clark
    21 Feb 2015 | 2:43 am
    Episode 55 of The Small Business Marketing Report Podcast Marketing your business can be tough, but by leveraging other people’s audiences can sometimes magnify the impact and therefore results. Joint Venture Marketing can be a great way to get exposure to a whole new audience. But it is not always as simple as asking to advertise in someone elses email newsletter. You have to make sure there is a fit. If you get this right you can also get a transfer of their credibility too. This podcast is a simplistic example of a Joint Venture. We both have our own businesses but use the podcast,…
  • WordPress is the Web!

    Sean Clark
    20 Feb 2015 | 6:34 am
    Are you still undecided over whether to go for that custom CMS build? It wouldn’t be the first time that I have asked “Why not WordPress?”, and the figures below just go to demonstrate how much of a popular platform it is. Yes it does have its short comings, security having been one of them in the past. With the proper management and maintenance most of these can be overcome. I agree there will always be exceptions, there may even be a preference for another type of platform. But when it comes down to WordPress or a custom build I find the custom solution very hard to…
  • Is Twitter Advertising Coming of Age?

    Sean Clark
    14 Feb 2015 | 6:55 am
    There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up? One of the reasons for its massive success is the data set it holds on its users and the fact it allows marketers’ access to this data to precision target their ads. Not to be outdone Twitter is adding more and more functionality to its own ad offering. No Longer A Postcode Lottery First up is postcode targeting. US business has long been able to…
  • How to Hire Right Through Interviewing with James Reed [PODCAST]

    Sean Clark
    7 Feb 2015 | 3:05 am
    Episode 54 of The Small Business Marketing Report Podcast In this episode Robert interviews James Reed, Chairman of REED the recruitment specialists, about his new book, Why You? 101 Interview Questions You’ll Never Fear Again. Every year, REED places hundreds of thousands of people into temporary and permanent work across a number of disciplines around the world. James first joined the company in 1991 after graduating from Harvard Business School. Along with Paul G. Stoltz, James is the author of Put Your Mindset to Work. He is also a Fellow of the Chartered Institute of Personnel and…
 
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    L2: Business Intelligence for Digital

  • A Tax Cut for Everyone, Flash Sales Go the Way of Pet Rock

    Homa Zaryouni
    4 Mar 2015 | 7:00 pm
    Wild success stories like Apple’s often give birth to many losers, which is why the smartphone industry has become the story of Android, iOS, and the seven dwarfs. Scott Galloway calls Sony a definite loser as its mobile phone business is bleeding cash, while the firm’s almost unheard of financial services division rakes in the most profit. The world’s once largest electronics company has slid to being an Apple supplier. Flash sale sites are another loser as Gilt (arguably the leader of the pack) raised a second round of funding at a lower valuation than its 2011 series. Scott Galloway…
  • Instagram Solves the Commerce Problem

    Homa Zaryouni
    4 Mar 2015 | 3:52 pm
    Instagram revealed today that carousel ads (ads that consist of four swipable images) are now clickable. For example, users can swipe a Pencils of Promise (non-profit that builds schools) ad to see more photos of their work. As the gallery ends, they can tap a “Learn More” button to be directed to the organization’s website. Several startups had begun to offer solutions for Instagram’s long – or absent – path to purchase. Nordstrom uses Like2Buy, which directs users to a page almost identical to Nordstrom’s Instagram profile, except with pictures that link to pages…
  • The Top 10 Department Stores in Digital

    Homa Zaryouni
    4 Mar 2015 | 8:28 am
    As malls crumble and Amazon ascends, Department Stores have been on deathwatch. Yet brick-and-mortar retail remains relevant. While growth in clicks outpaces bricks, 90% of retail sales take place in a physical store. Over the next five years, Department Stores will grow 22% globally, with most of the growth coming from emerging markets, specifically China. Department Store brands, including Nordstrom, are seeing big bets on digital begin to pay off, while brands like Sears and JCPenney are looking to digital as a lifeline. In an effort to remain relevant and to capitalize on their physical…
  • How Do Beauty Brands Compare to France’s Top Vloggers?

    Homa Zaryouni
    3 Mar 2015 | 12:31 pm
    French users spend more time watching YouTube videos of top Beauty vloggers of their country than on leading female-focused content sites. This phenomenon has led to the rise of stars such as Enjoy Pheonix and Sandrea26France. The top 10 French beauty vlogger channels have 301 uploaded videos, 47 million views, and over a half a million subscribers on average. Without any paid advertising, these bloggers have 10x the reach of French Beauty brands. The average French Beauty brand channel has 3.5 million views and just 3,0000 subscribers. These top 10 vloggers have more reach on Instagram as…
  • Beauty E-Tailers Rely Heavily on Discounts

    Homa Zaryouni
    3 Mar 2015 | 9:11 am
    L2’s Insight Report on Pure Play Beauty E-tailers finds that these players rely heavily on promotions, especially compared to Beauty brands. The excessive use of discounts has led prestige brands to tighten up their distribution on these channels. Email is a powerful tool for Beauty brands and e-tailers alike. Personalized emails that update consumers on discounts, new products and loyalty program offers can build a base of repeat customers. However, e-tailers send emails featuring promotions at 1.74x the rate of brands. E-tailer emails offer percentages off products at 3.2x the rate…
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    Dave Linabury, LLC

  • Social Media Venn Diagram

    Dave Linabury
    19 Feb 2015 | 6:09 pm
    Social Media Venn Diagram. Had to be done. Inspired by Evgeny Morozov’s Internet Experts Venn Diagram. The post Social Media Venn Diagram appeared first on Dave Linabury, LLC.
  • False Arrow Image Galleries are Black Hat

    Dave Linabury
    28 Sep 2014 | 1:20 pm
    Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries. False Arrow Image Galleries are Black Hat One online tactic that I find particularly disturbing is the use of false image gallery arrows. Most meme and viral sites now have image galleries of … Continue reading False Arrow Image Galleries are Black Hat → The post False Arrow Image Galleries are Black Hat appeared first on Dave Linabury, LLC.
  • Reflecting on 16 Years of Blogging

    Dave Linabury
    26 Sep 2014 | 8:15 am
    After reading Charlene Li’s wonderful post Reflecting on 10 Years of Blogging this morning, I was inspired to write my version. I started blogging in 1998. That’s 16 years of blogging. Think about that. That’s longer than I’ve been married. Longer than I’ve stayed at any career. The only thing I’ve had in my life last … Continue reading Reflecting on 16 Years of Blogging → The post Reflecting on 16 Years of Blogging appeared first on Dave Linabury, LLC.
  • 5 Things You Can Do to Win Over a Tough Client

    Dave Linabury
    18 Jun 2014 | 10:49 am
    “What kind of presentation was that? I’m not seeing what I’m looking for. This entire meeting was a waste of my time.” Have a client like that? Relax, you’re not alone. Everyone has a tough client at one point in their career that the entire team dreads meeting with. Although… there is always one person … Continue reading 5 Things You Can Do to Win Over a Tough Client → The post 5 Things You Can Do to Win Over a Tough Client appeared first on Dave Linabury, LLC.
  • Five Things Vendors Always Get Wrong

    Dave Linabury
    2 Jun 2014 | 12:28 pm
    Hi Vendors! I love meeting vendors and startup founders. I really do. But (most of) you haven’t quite mastered the social skills necessary to properly contact an executive, or what to say to us to keep our attention. But there are (at least) five things vendors always get wrong. So here’s some free advice… 1. … Continue reading Five Things Vendors Always Get Wrong → The post Five Things Vendors Always Get Wrong appeared first on Dave Linabury, LLC.
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    Digital Diva

  • A few days in Iceland

    Digital Diva
    1 Mar 2015 | 4:20 am
    Hello all, hope you’re well? Good week? Mine was mostly spent in Iceland this week, which was nice! I won’t lie, I was pretty damn knackered after London Fashion Week last weekend (oh, woe is me!)…Monday was a whirlwind of working then packing very quickly for our trip to Iceland. We went with one of my very oldest friends (she’s not old, I mean I’ve known her since we were four years old) and her six year old daughter. The very early start on Tuesday morning wasn’t all that pleasant. I’m not amazing at sleeping on planes, I quickly had to figure out…
  • Getting a lot of my hair chopped off and going to LFW

    Digital Diva
    22 Feb 2015 | 3:04 pm
    What a week! I started off by getting a load of my hair chopped off. I’ve really enjoyed having long hair for a fair while now, it’s a style I’ve always loved…but I felt it was time for a change. I had a clear idea of what I wanted and Anthony Fellows was the man to give me my new look. I had around 7-8 inches chopped off in the end: Before After Good job I was looking a bit more on-trend, this weekend was my first season at London Fashion Week. It was everything I expected and more. I’ve written what my preconceptions were and how my actual experience compared…
  • London Fashion Week: 5 Preconceptions v What Happened

    Digital Diva
    22 Feb 2015 | 2:11 pm
    My first season at London Fashion Week went a lot better than I thought it might. I knew it would be chaotic and crazy…but I also had a few other preconceptions. I’d read Natalie’s 25 truths about London Fashion Week (tips include that you can totally watch most of the shows from the comfort of your own home at LondonFashionWeek.com and that only the front row get goody bags), but as a London Fashion Week newbie, I still had no real idea what to expect! Here’s what I thought and what actually happened… #1: I’d feel out of place amongst a sea of slender…
  • Bob Bob Ricard – English/Russian Restaurant in London

    Digital Diva
    16 Feb 2015 | 11:00 pm
    The English & Russian restaurant, Bob Bob Ricard in London, was recommended for my birthday and it did not disappoint. Firstly, the name! I loved it just for that. I asked one of the girls working at Bob Bob Ricard was the deal was and she said “Bob owns two thirds of the restaurant and Ricard owns one third”. Fair enough! The restaurant is just off Carnaby Street in Soho and is full of art deco glam. From the outside, it’s very subtle…but get inside and it’s silver leaf mirrors all round and enough gold plate to sink a ship. We had a booth downstairs for…
  • Happy Birthday To Me!

    Digital Diva
    15 Feb 2015 | 1:04 pm
    This week’s roundup is very ME focussed! Ha! It was my birthday yesterday, so we decamped to London to spend time with friends and family. On Friday, I got so giddy about the weekend ahead and birthday presents I’d received already (a Zadig & Voltaire coat from my husband – how amazing is he?!?! also, fab gold shoes from my lovely Mother-in-Law), I actually had to take a paracetamol because I’d given myself a headache. Surely, that’s the sign of someone getting old?! To be honest, it wasn’t helped by the immensely sugary doughnut I’d had for…
 
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    ansarada » M&A News

  • EMEA investment banking revenue drops a quarter

    Brett Cole
    26 Feb 2015 | 6:55 pm
    Europe, Middle East and Africa (EMEA) investment banking revenue is down, way down, this year. EMEA revenue for the investment banks has dropped 25 percent in the year to date to $2.3 billion compared with $3.1 billion for the same period last year. That is the lowest such year to date level since 2003, according […] The post EMEA investment banking revenue drops a quarter appeared first on ansarada.
  • ansarada pledges 1 percent of its equity to Adara

    Brett Cole
    25 Feb 2015 | 8:48 pm
    ansarada, the technology company whose goal is to revolutionize the world of mergers and acquisitions (M&A), is pledging 1 percent of its equity, time and product to the Adara Group, a unique organisation working to improve the lives of women and children in the developing world. The Adara Group was started in 1998 by Audette […] The post ansarada pledges 1 percent of its equity to Adara appeared first on ansarada.
  • Bevan Blackie’s tips to save banks billions

    Brett Cole
    24 Feb 2015 | 9:40 pm
    Deutsche Bank will pay Hewlett-Packard billions of dollars over ten years as the German bank seeks to “modernize” its “global information technology.” “The computer and software systems at Deutsche Bank and at other large banks have often consisted of patchworks of software and hardware acquired piecemeal over many years,” says the New York Times. “The […] The post Bevan Blackie’s tips to save banks billions appeared first on ansarada.
  • Potential M&A revenue at $7.6 billion, says Dealogic

    Brett Cole
    23 Feb 2015 | 8:27 pm
    Dealmakers’ coffers do not reflect M&A’s frenzied pace over the last 14 months. A third of the world’s M&A deals over the last two years have yet to close. From January 1, 2013 to February 18, 2015, $7.6 billion worth of M&A revenue has yet to be paid, according to Dealogic. There is a good […] The post Potential M&A revenue at $7.6 billion, says Dealogic appeared first on ansarada.
  • The M&A of investment bankers

    Brett Cole
    22 Feb 2015 | 9:38 pm
    Acquiring M&A talent is a tricky thing at an investment bank. Five years ago Greenhill & Co announced it was acquiring the Australian boutique advisory firm Caliburn in a transaction valued at that time at $91 million. The deal was an effort to acquire the rolodexes of Peter Hunt, Simon Mordant and Ron Malek. Unfortunately […] The post The M&A of investment bankers appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
  • Things I’m loving lately

    Cheryl
    21 Feb 2015 | 5:38 pm
    Mini Photo Lens Kit I picked up this phone lens kit – which includes a fish eye lens and a wide angle lens – and I’m obsessed! The lenses simply slide over top of your phone’s camera lens. The wide angle lens makes it easy to capture the full picture — even in Instagram’s usually limiting square aspect ratio — whether it’s showing off a room in my house or a client’s sweet space. And the fish eye lens… well, I think it takes some sweet selfies. I picked mine up at Restoration Hardware but there are plenty of similar products…
  • Shit I did in January

    Cheryl
    30 Jan 2015 | 9:18 am
    Last night my friend Bryant from Yelp Columbus hosted a Lumbersexual (yes you read that correctly) party with my client Smokehouse Brewing and it was super fun to be a part of but the point of me telling you about it is that 10 minutes ago I was sitting in my conference room meeting about a cool new project to promote local breweries when this woman walks in and hands me three pounds of bacon which Bryant had apparently sent me through Whence as a thank you for helping with the event so basically I’m having the best day ever and I hope your life is filled with Lumbersexual fantasies and…
  • Things I’m loving lately

    Cheryl
    29 Jan 2015 | 5:16 am
    ClassPass If you like to workout in group classes, OR if you’re not sure IF you like to workout in group classes and need some guidance on WHICH group classes, if any, are right for you, then you’ll love ClassPass. I fall into the latter category – I work out twice a week one-on-one with a trainer, but the idea of sweating on strangers doesn’t appeal to me. For a monthly fee, ClassPass let’s you take unlimited classes at any number of gyms across your city — it launched here in Columbus this month. During the trial ClassPass gave me, I tried seven classes…
  • I’m going to show you my super sexy breathing machine

    Cheryl
    28 Jan 2015 | 8:07 am
    For roughly the past three years, I’ve been constantly exhausted, despite sleeping 8-9 hours every night and taking (necessary, see: exhausted) mid-day naps. Exercising or not, eating healthy or shit, drinking or not drinking… no matter what I did, I felt like shit every single day when I had to get out of bed. If you saw me over that time period and I was smiling and alert, I’d probably just had six cups of coffee… and I was probably still faking it. It turns out I was constantly exhausted because I stop breathing twelve times an hour in my sleep which is a fucking…
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    Voices of the Past

  • Paging the Past: A compelling gaze into “the belly button of the ancient world”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    22 Feb 2015 | 1:02 pm
    Title: Delphi: A History of the Center of the Ancient World Author: Michael Scott Genre: History Publisher: Princeton Release Date: 2014 Format: Hardcover Pages: 440 Note: This book was provided by press.princeton.edu as a review copy, though opinions below are entirely my own. Living in a world that seems to inject an element of magic in nearly every story of time and place, it's surprising to me that Delphi hasn't attracted more attention to this point in books or film. In "Dephi: A History of the Center of the Ancient World," Michael Scott manages to craft a richly detailed history of this…
  • Paging the Past: No Greater Valor and the role of faith in a pivotal WWII battle

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    18 Feb 2015 | 3:50 am
    Title: No Greater Valor: The Siege of Bastogne and the Miracle That Sealed Allied Victory Author: Jerome R. Corsi Ph.D. Genre: Nonfiction Publisher: Thomas Nelson Release Date: October 28, 2014 Format: Hardcover Pages: 384 Source: http://www.amazon.com/No-Greater-Valor-Bastogne-Miracle/dp/1595555218/ref=sr_1_1?s=books&ie=UTF8&qid=1424259376&sr=1-1&keywords=no+greater+valor The role of faith in the military is a worthy subject as it plays a key role in a successful military. Surrounded by death, faith is both weapon and defense. In "No Greater Valor," author Jerome Corsi explores the role of…
  • Case Study: Alchemical Quest Rare Books Museum Interactive

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    21 Sep 2014 | 8:00 am
    In 2012, I managed development of a museum exhibit interactive called The Alchemical Quest, which supported an exhibit of rare books. The books originated during the golden age of alchemy, from the 16th and 17th centuries and were drawn from the collections of the Othmer Library of Chemical History. The report below documents the project team’s efforts to make these texts accessible and alive to visitors via touch projection technology. Project Goals: Reinforce the depth and complexity presented in the exhibition content Implicitly reiterate the exhibition narratives while allowing for…
  • 20 years later, I finally understand what college media leadership taught me

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    15 Sep 2014 | 8:00 am
        My career is in digital media now, and I’m grateful for that. But my younger self romanticized the notion of being a newspaper journalist.  Almost 20 years later, the university student newspaper I edited is celebrating 100 years of publication and digitization of its archive. Its tradition may not be yet be gone with the wind, but is certainly being buffeted by modern reality. Here are my thoughts looking back on that time.] As a painfully introverted Northwestern State University pre-forestry major in 1990, I made one of those classic freshman errors that changes the…
  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
 
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    Digital Jungle

  • Using Social Media to Attract Chinese Tourists

    admin
    26 Feb 2015 | 8:17 pm
    The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In 2012 Read More The post Using Social Media to Attract Chinese Tourists appeared first on Digital Jungle.
  • Are Chinese Tourists ‘Out-Shopping the Rest of the World?

    admin
    25 Feb 2015 | 6:03 pm
    Making up nearly 20% of the world’s population, it should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers will exceed 100million trips abroad this year; the most popular destinations of which are consistently within Asia, Australia and Europe. Making up nearly Read More The post Are Chinese Tourists ‘Out-Shopping the Rest of the World? appeared first on Digital Jungle.
  • The Power of WeChat

    admin
    25 Feb 2015 | 6:00 pm
    With over 400 million users there is little to dispute the meteoric rise of WeChat, WhatsApp’s Eastern counterpart. In addition to its vast user base, accumulated in just three years, WeChat also boasts a broader range of features and tools compared to WhatsApp. It is little wonder then that a number of Western brands have Read More The post The Power of WeChat appeared first on Digital Jungle.
  • Understanding Chinese Website Design

    admin
    25 Feb 2015 | 5:59 pm
    Many Western organisations have either arrived in China, or have this at the top of their to-do-list. One small but critical element of arrival within China is the new design or adaptation of your Western website into a simplified Chinese site that will be appealing to the local Chinese market. Many Western organisations have either Read More The post Understanding Chinese Website Design appeared first on Digital Jungle.
  • Luring Chinese Students to Western Higher Education

    admin
    25 Feb 2015 | 5:56 pm
    Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full-fee, paying students. Naturally, these universities are looking to target China, who is now the world’s leader in providing students to the world’s universities. Around the globe, universities are facing funding pressures for their various Read More The post Luring Chinese Students to Western Higher Education appeared first on Digital Jungle.
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    For Free Blog

  • Facebook sees dead people… begins to help ... is it enough?

    Mike Johansson
    13 Feb 2015 | 12:08 pm
    Three cheers for Facebook for beginning to address the issue of death and our online presences. This week Facebook announced it will begin allowing you to designate someone — whom it calls a "legacy contact" — to manage parts of your Facebook accounts posthumously.Facebook is the second major online business to allow for designating digital executors (Google allowed this starting in 2013).According to a Wall Street Journal story (Facebook Heir? Time to Choose Who Manages Your Account When You Die) Facebook legacy contacts will be able to manage accounts in a way that can turn the…
  • UPDATED: 12 Reasons To Not Follow Someone On Twitter

    Mike Johansson
    1 Feb 2015 | 11:28 am
    Social media, in some quarters, has this unwritten expectation: If I follow you, you should follow me back. But this ignores any number of common sense reasons to not connect on a social platform. For example, on Twitter I have roughly 12 reasons I won’t follow or follow back another Twitter account. (This is an updated list from one I blogged about in 2013.) I won’t follow you if … 1. You don’t have a Twitter bio: There may be a good reason, but I can’t imagine what it is. It takes 30 seconds to say something about who you are. The same thing goes if you don’t have a…
  • 8 Reasons Your Organization MUST Have A Social Media Policy

    Mike Johansson
    29 Jan 2015 | 11:46 am
    Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology.But just as with those earlier policies some businesses and other organizations held out – refusing to commit the time to develop a policy. And just like those earlier instances some came to regret their tardiness. What percentage of businesses worldwide now have policies? According to a 2014 survey by international law…
  • Does Facebook’s anti-fake news approach create a new problem?

    Mike Johansson
    25 Jan 2015 | 9:59 am
    Social media still has a bit of a reputation as the Wild West of the communications world.So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction.In a post on its blog Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.But like most things on Facebook, how you mark a post as fake is complicated:First you go to the top-right corner of a post and select "I don’t like this post."That brings up a window titled "Help Us Understand What's Happening."Then you select…
  • Social Media 2015: 10 Perspectives

    Mike Johansson
    1 Jan 2015 | 10:02 am
    Social media saw some big shifts in 2014, but what will 2015 bring? The only thing that is certain is that change will continue and at least one new network will come along and surprise everyone with how quickly it gets broadly adopted. In the meantime here are … 10 Views of What 2015 Will Bring in Social MediaHeidi Cohen (@heidicohen on Twitter) of Heidi Cohen’s Actionable Marketing Guide says in 2015 Facebook will retain its social media marketing dominance, but continue to lose its key demographic, namely teens and twentysomethings. Among her other predictions: Amazon will…
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    Hypertext

  • How to Get Sales and Marketing Unified on Your Brand Story

    Therese Fischer-Larsen
    3 Mar 2015 | 12:22 pm
    It's a given that sales and marketing should work together. But if either side gets the company story wrong, it could send mixed messages to your customers Integrated communications professionals know effective communication skills when it comes to brand messaging. They are effective and aligned in telling the same story across marketing, social and press channels. This means the stories around your business and unique selling points of your products are streamlined — whether it is a press release, LinkedIn post or paid advertisement. But what about your sales and marketing team? Do you…
  • Want Quality Content? Then It’s Time to Get Naked

    Nick Thorpe
    27 Feb 2015 | 2:56 pm
    Customer relationships are beginning to get a little rocky between brands and consumers. Nakedness through quality content may be the only way to save the courtship If brands and consumers were a couple, they’d be having trouble, maybe even on a break. They would have grown apart, no longer really understanding who their partner is, and their long-term relationship would be on the rocks. The problem is that communication has broken down between brands and consumers because marketers simply aren’t evolving as quickly as the people they are marketing to. In fact, if they were to attend…
  • Brand Awareness, Not Big Data, Will Save Corporate Communications

    Magali Rouault
    31 Dec 1969 | 4:00 pm
    If corporate communications wants to survive the age of Big Data, it needs to forget about numbers and start creating brand awareness with both internal and external customers As integrated communications specialists, we need to understand the importance of ROI and embrace the skills of today’s top marketers by tracking data and correlating it to different tactics in all our campaigns. Moreover, we should work on our own measurement that mixes reach, engagement, sentiment and share of voice. But we must still preserve our roots as brand awareness advocates, which is what makes us special.
  • Content Marketing Can Benefit From Journalism Mentality

    Lauren Trucksess
    23 Feb 2015 | 12:41 pm
    By putting readers first like journalism does, content marketing specialists can offer a strong sense of what a brand stands for, not just what it wants to sell. Communications professionals spend a significant portion of their days devising strategies to catch journalists’ attention by using a cleverly written pitch or enticing product launch to educate reporters about a brand marketing strategy when it comes to the latest products or services. But, when it comes to content — whether the goal is leads, clicks or news coverage — there is actually a lot we can learn from journalists.
  • Workplace Of the Future Fuels Happy, Productive Employees

    Ilena Ryan
    20 Feb 2015 | 5:34 pm
    The workplace of the future will feature a more collaborative environment plus creature comforts that attract new talent and keep current employees happy, productive Text100’s new office in San Francisco’s financial district. The future of work is changing. As we begin to see future trends in the workplace shift, advancements in technology and the traditional 9 to 5 mentality move toward an “anywhere, anytime” workday, so offices need to adjust environments accordingly to what makes employees more productive. In response, Business Interiors by Staples and Metropolis…
 
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    Sprout Social

  • 7 Steps in Creating a Winning Social Media Marketing Strategy

    Michael Patterson
    4 Mar 2015 | 8:03 am
    Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live in a silo; it must be work in tandem with the rest of your business strategy. To ensure that your social media marketing campaigns contribute to your brand’s…
  • All Eyes on Warby Parker: Driving Retail Sales Through Social

    Jennifer Beese
    2 Mar 2015 | 1:56 pm
    Not since Clark Kent have eyeglasses looked so sexy. With retail visionary Warby Parker turning some serious heads on social, we examine how to develop a winning strategy that engages customers by crossing every channel possible. Curating User-Generated Content on Social Branding is all about buzz. This is especially true online, where 81 percent of consumers are influenced by their friends’ social media posts. And with 92 percent of consumers trusting recommendations from friends and family more than they value any other form of advertising, you can see why user-generated content…
  • They Said Yes to #TheDress: 10 Retail Brands Making the Most of a Moment

    Brendan Shea
    27 Feb 2015 | 2:23 pm
    Turns out, a picture isn’t worth a thousand words. Right now, it’s worth more than 11 million tweets (and counting) when it comes to a dress — that is, The Dress — seen in various iterations of blue/black and gold/white across social media. As #TheDress debate wages over watercoolers everywhere, it also presents a great opportunity for brands to get in on the action. The strongest contender for this chapter in moment marketing (yes, we’re having a total capital M Moment here) is retail. Out of the torrent of tweets surrounding #TheDress thus far, we’ve pulled…
  • Delete a Tweet? Careful, You Could Catch Some Heat

    Anna Washenko
    27 Feb 2015 | 11:36 am
    For many companies, nearly every tweet involves a process aimed at making the post as perfect as possible — on brand, on message, and on target. A single 140-character statement gets input from the social media, marketing, design, and maybe even legal experts within your business. But sometimes, even the best-laid plans go awry, and a tweet that shouldn’t be shared gets published. Your social media team is only human, after all, and even the most polished professionals occasionally make mistakes. What’s more, messaging and brand personality can change over time, so a tweet you…
  • Social Retargeting: A Q&A with AdRoll

    Andrew Caravella
    26 Feb 2015 | 2:18 pm
    Looking for fresh ways to extract real business value out of your social media efforts? The next chapter in our new webinar series is sure to have the answer. On March 12, Sprout Social will host a special online discussion with AdRoll — the global leader in retargeting — to address the “5 Best Practices for Integrating Paid and Organic Social Media.” We invite you to register today to get actionable insights into how your company can craft a more prosperous social presence for tomorrow. Gregory Kennedy, AdRoll’s Director of Content Marketing, gives us a…
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    socialmouths

  • How to Optimize Your Email Campaign through A/B Testing

    William Johnson
    3 Mar 2015 | 8:40 am
    Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect. We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts. If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails. We are talking about A/B testing your email automation campaign that tells you what works and what does not and then why. Why A/B Testing You may have…
  • How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use

    Tim Soulo
    10 Feb 2015 | 8:16 am
    Here’s an amusing thing I’ve noticed recently. There’s a gap between what the “experts” teach us about marketing on Twitter and what the Pro bloggers actually do. Everyone knows that Twitter can be a huge source of traffic, so we’re always eager to learn any new strategies that the “experts” teach us. But lately I’ve stopped listening to the “experts” and decided to take a look at how professional bloggers behave on Twitter and what brings them traffic. Here are the two popular myths that got busted right away: 1. “Experts” say: Follow relevant people Really? Let’s…
  • How to Segment Your Email List for ROI [Infographic]

    Francisco Rosales
    27 Jan 2015 | 9:17 am
    Do you segment your email list? If you don’t, you are probably leaving money on the table. Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue. As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark. While email segmentation sounds a bit technical, and perhaps something that big brands do, your ESP (Email Services Provider) most likely offers a very simple way to do this. In this…
  • 3 Marketing Ideas You Can Steal From Bruce Lee

    Josue Valles
    13 Jan 2015 | 8:30 am
    Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later… But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are. And I’m not talking about branding, I mean something deeper…
  • How to Use Pinterest to Dramatically Boost Blog Referral Traffic

    Peg Fitzpatrick
    6 Jan 2015 | 7:58 am
    The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later! The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way. The viral nature of a successful pin is like a pinball bouncing around repins, likes and traffic.Click To Tweet An article on the…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • When You’re Busy and You Know It, What Do You Do?

    David Chism
    26 Feb 2015 | 5:33 am
    Remember the song you or your kids sang in preschool, “When You’re Happy and You Know It“? There were specific actions involved and, if you were like the rest of the kids in the group singing, you would follow suit: clap your hands, stomp your feet, and say “Amen!” As odd as it might initially seem, learning these kinds of reactive responses can tie in today with your overall marketing strategy, and how you handle the natural cycles of workload and growth. Two Problems – One Solution I have two scenarios going on at the moment that inspired this…
  • A Few Tips When Advertising on Angie’s List

    David Chism
    3 Feb 2015 | 9:06 am
    A Little Background When Angie’s List started back in 1995, it was  a  time when the internet was just beginning to become a fixture in homes. Consumers paid an annual membership fee to access a list of contractors that had been evaluated by its membership. It was an excellent concept. I was not really introduced to Angie’s List as a contractor until I was working for my dad’s painting business fifteen years ago. Even early on, I did not get many, if any calls about how to get on the list. I just figured the only way on the list was if a consumer used our services and…
  • What Is a Responsive Website, and Do I Need One?

    David Chism
    26 Jan 2015 | 10:07 am
    What is a Responsive Site Have you received emails or been asked by designers and marketers if your website is “responsive” or has a responsive layout? Do you wonder what on earth they are talking about and why it matters? In the years ahead, you will continue to hear the word “responsive” used in to describe websites, so we all should learn what it means! A short answer is this: a responsive website basically responds and adapts to a visitor’s device and screen. So if he or she is viewing your website on an Android 5″ screen, the website will resize itself to fit a…
  • Your Evolving Role as a Sales Rep in the Digital Age

    David Chism
    13 Jan 2015 | 4:02 pm
    Remember When… Remember the golden years of the sales rep? From late 1999 up until around 2007, being a salesperson in the home improvement world was, for lack of a better phrase, pretty darn good and rewarding. Sure, you had to have some sales skills and be pleasant with people, but overall it was fairly smooth sailing. Most of my own formal sales training took place in the early 2000s. There was a lot of competition, but marketing during those years was not really that hard. The phone just seemed to ring and leads knocked at the door with what, at times, seemed like very little…
  • Base CRM Final 2014 Review of Updates

    David Chism
    31 Dec 2014 | 2:07 pm
    Narrowing Down My CRM Recommendations As I write my final 2014 blog post, I wanted to bring my readers up to date on one of my favorite Customer Relationship Management (CRM) programs of 2014, Base CRM and why it is a strong choice if you are considering a switch in 2015. I get a bit of emails and comments from others around the world telling me that THIS CRM is better than THAT CRM or that I should try THIS CRM too. I have been using CRM software for 15 years now and have tried and tested several dozen of them to see how they work for a contracting business. The big players in the market:…
 
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    Eli Rose Social Media

  • How to Use Free Content to Grow your Email Subscriber List

    LizJostes
    4 Mar 2015 | 4:00 am
    Many marketers and small businesses provide helpful free content on their blogs or through their newsletters. This free content provides value to their customers and potential customers while also demonstrating their knowledge and expertise. Gaining the trust of others by way of sharing this free knowledge will (ideally) eventually lead to new customers gained and more sales made. We offer both types of free content as part of our business model. We blog right here a couples times a week, and also publish a monthly newsletter full of even juicier information than what we make publicly…
  • Does Your Website Drive Customers Away?

    KristinZaslavsky
    2 Mar 2015 | 4:00 am
    Growing up, I loved Schoolhouse Rock. When my kids were born, I was eager to buy them the DVDs so we could learn about conjunctions and adverbs together. Unfortunately, we don’t watch much Schoolhouse Rock, even though we have a DVD. Do you know why? No, it’s not because the songs are educational but catchy ear worms for children. Instead, we don’t watch them because the DVD navigation menu is a pain. At three minutes each, the clips are great time fillers. However, sometimes we’d like to just watch those video clips straight through and we…..can’t. Every…
  • Your Curated Awesome for 2.27.15

    LizJostes
    27 Feb 2015 | 4:00 am
    Goodbye February, Hello March! The greatest month of the year (seriously, both Kristin and I, and nearly all our contractors have March birthdays) is upon us! As we roll into the weekend, let’s catch up on the goodness that was the social media world this past week. How to Improve your LinkedIn Productivity with Third-Party Apps IFTTT is an app I’ve never used but keep meaning to try. A lot of LinkedIn activity includes noteworthy updates like work anniversaries and new jobs. Setting up IFTTT recipes to automatically congratulate your Connections is wise. 4 SEO Tactics to Embrace…
  • Are Your Sales Techniques Hurting Your Business?

    KristinZaslavsky
    25 Feb 2015 | 4:00 am
    Recently, I received a Groupon for my son to take a yoga class at about 25% of the normal price. Since he’s a little goofball who loves yoga, I quickly grabbed the Groupon. Unfortunately, the studio requires you to register for classes before attending, and their site isn’t set up to accept the Groupon. So for weeks it sat there, on my to do list. Finally, we headed into the studio to get registered. The studio was extremely hot that day. I was roasting while also filling out forms and chasing down my two sons. Lucky for me, the staff noticed I was sweltering. In an effort to…
  • How to Upload a PDF to WordPress

    LizJostes
    23 Feb 2015 | 4:00 am
    If your website is built on WordPress, and you think you are limited to uploading images only, think again! Your WordPress site is an excellent location to host PDF content such as ebooks or other downloadable documents that you’d use in your marketing campaigns. Making valuable content available for download is a popular method for increasing your number of email subscribers, growing your Facebook fan count, and as part of a lead generation campaign. How to Upload a PDF to WordPress {Quick Tip} 1. After signing in to your WordPress dashboard, visit your WordPress Media Library. Click…
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    Ari Herzog's Blog

  • If You Could Turn Back Time

    Ari Herzog
    24 Feb 2015 | 3:19 pm
    “There are no regrets in life,” said Jennifer Aniston. “Just lessons.” I believe we are put on Earth for a reason and our lives are dictated to discover that reason. Everything we do is destined. I believe there is free will and we choose how and when to act; but I also believe we are meant to make those choices. We learn through our experiences. Looking back at my life there are many things I wish I did differently. But these are not regrets. These are just missed opportunities. Lessons. They make me a better man today. Cher and R. Kelly sang about turning back time.
  • Those Books That Bind Us

    Ari Herzog
    20 Feb 2015 | 12:36 pm
    I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” I know what she means because some of my oldest friends are also books. Shel Silverstein’s “The Giving Tree” and Lloyd Alexander’s “The Book of Three” and C.S. Lewis’ Narnia chronicles and the autobiography of…
  • On Harmonious Surplus Soap

    Ari Herzog
    13 Feb 2015 | 8:55 am
    “Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper. My subconsciousness or whatever it’s called remembers the pen and paper are there and when I awake in the morning and before I open my eyes, I’m scribbling words about my dreams. I don’t write every morning. Sometimes I’m writing paragraphs. Sometimes I’m writing a few words. I haven’t journaled enough dreams to…
  • Who You Are

    Ari Herzog
    30 Jan 2015 | 4:39 pm
    According to Google Analytics, 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. A session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned. You come from many countries… …and cities of the world… …with different browsers… …and operating systems. Most of you came here from desktop computers. I show 101 using the Apple iPhone and 36 with the…
  • What Comes Easy and Natural to You That Others Struggle With?

    Ari Herzog
    28 Jan 2015 | 8:47 pm
    Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. A career coach, Kathy elaborates: If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing. Not knowing what you’re great at also means you’re more likely to be taken advantage of in the workforce – undervalued, underutilized, and under-compensated. If you don’t know your own worth and value in the world, you’ll…
 
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    Oman Collective Intelligence - MPiRe

  • Always lock up your guns

    4 Mar 2015 | 8:33 pm
    Evolveis an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media.Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours. A very well executed campaign (by creative agency McCann), and quite funny too.Watch the video, will bring you a smile and...make you think.
  • ROP Vs Dubai Police

    24 Feb 2015 | 1:17 am
    As you might have seen already, very recently, both the Royal Oman Police and the Dubai Police released a video to showcase their capabilities.Two different approaches; the Dubai Police in an ongoing effort to get closer to the people, especially tourists, keeps showing off their amazing fleet of amazing super-cars (I already blogged about it some time ago; read it here. Check the Dubai Police latest James Bond style video below:The Royal Oman Police went a different way; probably less glamorous and definitely less expensive but also quite cool, especially if…
  • Oman best country in the world

    17 Feb 2015 | 12:21 am
    You must have come across the news that ‘Oman has been voted the best country in the world’. The prize was awarded during the 2015 World Countries Awards, the most prestigious international award ceremony in the world.Oman also bagged the several other prizes:Best Country in the World: OmanMost Beautiful Capital City In The World: MuscatBest Food in the World: Omani foodNicest People on Earth: Omani peopleSmartest people on the Planet: Omani peopleMost Handsome Men in the World: Omani menMost Beautiful Women In The World: Omani womenMost Humble Human Being on the Planet: The…
  • The perifect friend...by Nando’s

    2 Feb 2015 | 9:55 pm
    Friendship and love have always been part of the Nando's brand and its latest ‘Nando’s for Friends’ Instagram initiative celebrates nothing but great food with good companions.Both stores in Qurum and Muscat City Center have prepared an Instagram frame and a few other props for diners to use. All you need to do is get there with as many friends as possible, take a photo and tag nandosomanon Instagram including the hashtags #NandosForFriendsOman and #FriendSelfie. The three photos that gets most likes will win and all friends in the photos will get to dine for free. Not bad. That's…
  • How to sell your products directly on Instagram

    25 Jan 2015 | 8:33 pm
    If you don’t live under a rock you must have realised that Instagram in Oman is very popular. It is not as popular as Facebook (and will never be) but it is way bigger than Twitter.By now any company should already have a strong presence on Facebook so the time has come to focus on Instagram and maximize on the fans. So when you post a photo of a product why not give your fans the ability to purchase right then and there...on Instagram itself?That’s what my favourite shop in Muscat just did. TOTEM, being one of the few shops in Oman where you can buy stuff online, and being the first shop…
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    Arekibo

  • How UX can have a major impact on your business

    Carmel Doyle
    2 Mar 2015 | 2:10 am
    We recently delivered a masterclass to our clients and partners on user experience design. Here are some insights given on the day by our head of UX Paul Harrison. With good user experience (UX) design a staple in digital product development, it has the scope to transform not only how users ‘feel’ about a product or service, but also their perception of the company and the employees that developed it. According to Harrison, one of the biggest misconceptions about UX is that it’s just the visual on top. It’s about working with stakeholders to define strategy and requirements,…
  • Nutricia wins gold in The Appys 2014 for Best Medical App

    Carmel Doyle
    21 Nov 2014 | 7:42 am
    Nutricia has won ‘Best Medical App’ in The Appys 2014 for its new smartphone app that has been developed for dietitians. Specialist nutrition company Nutricia triumphed in the Medical App category for its Nutricia Dietetic App, which was developed this year and is now available on the App Store and on Google Play. Designed for dietitians, the app captures many of the functions they would use in their day-to-day work to make a nutritional assessment of a patient. The app is recognised as the most comprehensive dietetic calculator for specialists currently on the market. The winners of this…
  • Alibaba IPO – four things you should know about the e-commerce powerhouse

    Carmel Doyle
    19 Sep 2014 | 7:26 am
    As Alibaba gears up for its initial public offering (IPO) on the New York Stock Exchange (NYSE) today, here are four things you should know about the Chinese group that is behind the world’s largest collection of e-commerce websites. Alibaba has begun trading on the NYSE under the ticker symbol ‘BABA’, with the company having announced yesterday that it would be pricing shares at US$68 each. The share price has given Alibaba an initial market value of US$168bn, with some analysts predicting that today’s US$21.8bn IPO could be the largest one ever for a US listed company. We have…
  • Social messaging in Ireland – new research reveals the winners

    Carmel Doyle
    15 Sep 2014 | 10:10 am
    Snapchat, WhatsApp, Viber and Facebook Messenger are some of the most popular social messaging platforms being used in Ireland right now – that’s according to a new Social Messaging Quarterly from Ipsos MRBI. The survey findings from the market research agency cover the three months up to the end of August 2014 and were compiled following a telephone survey of 1,000 adults aged 15-plus every three weeks. According to Ipsos MRBI, 520,000 adults in Ireland are daily users of WhatsApp, while 500,000 people use Snapchat daily. Key nuggets from the survey are reflected in an infographic (see…
  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    Our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell Square Cultural Quarter planned for…
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    Laurence Borel

  • No hashtags, no frills, just a good old prank

    Laurence Borel
    12 Feb 2015 | 12:30 pm
    This campaign is awesome and truly put a smile on my face. Nice to see that marketers can still get eyeballs on their content the good old-fashioned way without the social fluff. Well played Ford!
  • Kickstarter campaign: The Secret Lives of Heroes

    Laurence Borel
    8 Feb 2015 | 10:54 am
    “Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve.” – Robert Indiana Popularised by the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, Pop Art is a genre that draws on popular imagery celebrating commonplace objects and people of everyday life. I came across a pretty…
  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
  • Paris vs. New York: a visual tale of the two cities

    Laurence Borel
    30 Oct 2014 | 1:33 pm
    In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram Muratayan author of the book without word Paris vs. New York. 
 
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    Marketing

  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    3 Mar 2015 | 4:00 pm
    Précis:  Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management. How to Manage Social Customer Services Related Content:  Social media ROI Customer Centric Social Media Part 1: From Products to People Image:  Primary Event:  The Corporate Social Media Summit New York Premium`:  No read more
  • The State of B2B Content Marketing

    David Howell
    3 Mar 2015 | 4:00 pm
    Précis:  Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised? Social media marketing has continued to make an impact on the B2C space, but it’s within the B2B environment where the most dramatic changes have taken place. There has been a perceived shift in how B2B marketers are using social media networks to connect with their commercial partners and end customers.   Related Content:  B2B content marketing focuses on social media Becoming a B2B social business Image:  Primary Event:  The…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    24 Feb 2015 | 4:00 pm
    Précis:  The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market. B2B Marketers Ignoring Mobile New research from Regalix and reported by eMarketer suggests that B2B marketers are not paying enough attention to mobile channels, as a distribution medium for their marketing messages. In fact, 80% of those polled didn’t have a mobile strategy for their content distribution.   Related Content:  B2B content marketing focuses on social media Inside Instagram Instagram ads: Another potential blind spot? The…
  • How To Leverage Paid Social Ad Campaigns

    David Howell
    24 Feb 2015 | 4:00 pm
    Précis:  With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns? Who, where and when are the watchwords for ads especially those placed on the leading social media networks. In a move welcomed by the industry, Facebook has acknowledged that all ads are not equal and that simply tracking served ads is simply not enough.   Related Content:  Do social media ads work? Socially Mobile: Joined up thinking leads the way Instagram ads: Another potential blind spot? Image:  Primary Event:  The Corporate…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    17 Feb 2015 | 4:00 pm
    Précis:  Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK. Happy Twitter Mood has always been associated with marketing, but using Big Data analytics, it now turns out that we are all much more positive than once thought when it comes to the tweets we send.   Related Content:  Moody Marketing Who is using Facebook? Image:  Primary Event:  The Corporate Social Media Summit New York Premium`:  No read more
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    EduTek n Social Media Advisor

  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
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    Madras Geek

  • Sell Mobile phone for Cash in a Quick and Simple Manner

    Srivathsan G.K
    17 Feb 2015 | 4:11 am
    Smartphones are the norm these days. Do we even remember what it was like to use those prehistoric ‘dumb’ phones? Good Lord! How did we do it? After smartphones took reign, phones that once used to be mere means of calling and texting (and an occasional game of Snake) has transcended into much important roles. It has become your camera, laptop, GPS, weather reporter, gaming platform and much more. And just when you thought that this piece of device couldn’t get any better, voila, it smacks you right in the face by flaunting some really cool feature that you in your wildest imagination…
  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
 
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    smcdallas.org

  • Social Media Dallas Partnering with BIA/Kelsey National and the GoLocal Awards

    Teri Guill
    25 Feb 2015 | 8:54 am
    I am pleased to share that I was recently invited to be part of the BIA/Kelsey National GoLocal Awards, as a judge for the Strategic Use of Digital Marketing category. The GoLocal Awards honor the best in national brand marketing targeting local users, and I am so excited to be part of the event on behalf of Social Media Dallas! In addition to the GoLocal Awards, the BIA/Kelsey National Conference is dedicated to exploring key trends and opportunities in local spaces for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018, and they have…
  • Social Media Dallas Announces Spring Programming Line-Up

    Laurie Shook
    16 Feb 2015 | 11:50 pm
    This spring brings warm weather and hot topics to Social Media Dallas. We’ve scheduled some exciting programming to inform marketers and social media experts on subjects ranging from social media best practices, social platforms, and emerging technologies. February 19. “Does Social Advertising Deliver the Goods?” Presented by Adam Root, COO and Co-founder of SocialCentiv. We’ve heard about the decline of organic social. Hear Adam speak on how to make paid social advertising work for you. March 19. “Dallas Does SXSW.” Featuring local speakers and shortened versions of their…
  • Explosive Insights from Brian Massey on Optimizing the Blog Volcano

    Jen Holub
    7 Feb 2015 | 7:11 pm
    Photo of Brian Massey by: Sorrentino Photos Social Media Dallas was pleased to host Brian Massey, the Conversion Scientist, for our January event and what a spectacular speaker he was! In his presentation on Optimizing the Blog Volcano, Brian gave us a rare peek under the hood of his own blog, showing what he’s done to move his visitors “above the blue line” of conversion  – transforming visitors into subscribers and customers. Brian outlined four steps to turn blogs into blog-canoes:     Step 1: Create Good Content! According to Brian, 50% of the Conversion Scientist…
  • Online Marketing Specialist

    admin
    3 Feb 2015 | 5:39 pm
    Online Marketing Specialist – Fonality Fonality is looking for a bright, self-starter to join our marketing team as an Online Marketing Specialist focused on search optimization and pre-sales nurture programs. This position will report into the Director of Online Marketing and daily responsibilities will include optimizing website content to attract our target audience as well as implementing and managing pre-sales nurture programs. For consideration, and to ensure you are detail oriented, please place the Fonality logo in the top header of your resume.
  • The Ties that Bind: LinkedIn as Your B2B Social Media Channel

    Kay Byfield
    3 Nov 2014 | 9:16 pm
    I recently helped a client enhance his LinkedIn profile to help build his business. I am a firm believer that, in some cases, LinkedIn is the most powerful social media choice for business-to-business marketing. Why? Because LinkedIn is designed to establish, maintain, and strengthen business relationships, and everything in business is about relationships. My client has already generated a few extra leads from his new business page and he is inaugurating a conscientious posting schedule. Relationships Matter “Our research shows that the number-one predictive element of an individual’s…
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    HarveyLeach Media Training

  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
  • Comprise compromised

    Graham Leach
    9 Feb 2015 | 1:13 am
    A heated war has broken out between the guardians of English and those who believe “anything goes” when it comes to how the language is used. The dispute was sparked by a news report featuring a ‘pedant’, as the ‘anything goes’ camp would label him, called Bryan Henderson. According to the report, Mr Henderson, a Wikipedia editor, has spent six years removing 47,000 references to “comprised of” from the online encyclopaedia. He thinks the phrase is ungrammatical. At this point, I need to declare an interest.  I fall into the ‘pedantry’ camp. Family meals in my household…
  • How to win the election in three words – Think: “Real People”

    Ann Bird
    30 Jan 2015 | 6:12 am
    We’re forever hearing about how much the Westminster parties spend on “spin doctors” and other so-called communications experts. I’d say they still have a way to go to help win our votes, if an interview with a seasoned Labour politician this morning is anything to go by. Peter Hain – MP for Neath and a former minister in Blair and Brown’s governments – was on the BBC’s Today programme to defend Ed Miliband’s focus on the NHS, after the leader took a bashing from former Labour ministers Alan Milburn and Lord Hutton. James Naughtie asked him how radical Mr Miliband…
  • Doctor, Doctor…I can’t stop spouting gobbledygook!

    Ann Bird
    9 Jan 2015 | 6:06 am
    There’s a major blockage in the NHS, but not in A&E departments. No, it’s in its communications. This morning I stumbled on a web page from the NHS that arguably exemplifies all that’s wrong with our much-valued health service. The page details its “Quality, Service Improvement and Redesign ‘Train the Trainer’ programme”. The first symptom is right there in the title. What?! There’s more. It says it’s “a fantastic opportunity to develop people within your own organisation or system to spread the required skills and knowledge through a tried and tested learning and…
  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
 
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    digitaltomorrowtoday.com

  • 5 Ways to Stop Comment Spam on your WordPress blog

    Jamie Riddell
    25 Feb 2015 | 3:54 am
    Comment Spam can be such a pain. If left unchecked it can harm your website with malicious links, damaging your site credibility and providing a bad user experience. However, it is actually very easy to prevent comment spam without totally closing comments altogether. Here are 5 ways to prevent comment spam. 1. Implement Akismet This plugin is the default solution from WordPress. Akismet has it’s own constantly updated database of spam terms and locations. Implementing Akismet will monitor your comments and flag any comment that looks suspicious for  your to review. For this Akismet…
  • 5 Tips for Creating a Succesful Flipboard Magazine

    Jamie Riddell
    17 Mar 2014 | 9:42 am
    Flipboard is rapidly growing to become an important publishing platform for brands and publishers. With over 50 million users, Flipboard has the audience to start requiring attention. At Easter, Flipboard announced the ability for any user to create their own magazines. These magazines had the beautiful style synonymous with Flipboard with content being flipped by their members. In the first week alone, over 100,000 magazines were created.  We jumped in early to create beautiful magazines, constantly changing the covers for great results. Since launch, our most popular magazine, ‘A New…
  • Snapchat More Popular Than Twitter Among 12-24-Year-Olds

    Jamie Riddell
    11 Mar 2014 | 7:24 am
    A new report from Edison Research and Triton Digital points to  The study – which measured adoption of 10 different social networking platforms – also found that 30% of 12-24-year-olds have used Vine. But it’s still Facebook-owned properties that take the lead among youth: 80% have a personal profile on Facebook, while 53% have a personal account on Instagram. You can read the full article here                 This report helps us better understand the potential scale of Snapchat without any hard numbers from the company itself. As you may…
  • Why your search results make not look so good this morning

    Jamie Riddell
    10 Mar 2014 | 3:45 am
    This weekend was the sunniest of the year in the UK. Whilst not quite ‘barbecue weather’  it was certainly warm enough to encourage many people outdoors and away from their computers. This change in national behaviour has an impact on media consumption impacting everything from Press & TV ads to search queries and results.   For search campaigns we’d expect to see results lower than average after the sunny weekend, reflecting this trend away from the computer. Digital Agency Jaywing ran some analysis last summer, looking at the impact of sunshine and sports on the…
  • 15 social media tools to help you create, plan & measure social media campaigns

    Jamie Riddell
    7 Mar 2014 | 8:15 am
    You’ll need a wide variety of social media tools to help plan, implement, manage and track a successful campaign or social presence. To support our clients in social media training and social media strategy, we regularly test new tools.  Here is our current list of ‘Go To’ Social Media tools. For scheduling Social Media updates Bufferapp www.bufferapp.com Buffer allows you to drip feed social updates to your chosen networks at times you specify. We find this especially useful for loading up stories as we read them rather than dumping them into the networks as one. Buffer…
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    Ricardo Bueno

  • Why Internal Links Are the Key To SEO Success

    Ricardo Bueno
    16 Feb 2015 | 7:00 am
    Here are some of the highlights of SearchMetrics 2014 SEO ranking factors study  as it relates to content … There is a measurable correlation between the quality of content and rankings. This is demonstrated by, among others, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms. The length of content continues to increase. A good internal linking structure is an important factor (emphasis mine), and probably the most underrated SEO measure. If you have a high bounce-rate, meaning people are entering your website through a specific…
  • Real Estate “Buy Signs” You Can’t Afford Ignore

    Ricardo Bueno
    16 Feb 2015 | 6:00 am
    Between closings, showing appointments, and the hundreds of leads registering on your website at different points of the buying process it can be difficult to determine where to spend your time and energy. Every interaction a consumer has with your website, your IDX, and your content is an opportunity. It’s an opportunity to engage with that consumer in a conversation about buying or selling real estate. The thing is, not everyone is going to buy right there on the spot. So what I see happen in most cases is, if a lead isn’t ready to buy, an agent gives up and calls it a dead…
  • Using the Lock In Effect To Convert More Real Estate Leads

    Ricardo Bueno
    15 Jan 2015 | 6:00 am
    There are plenty of search engines that produce search results just as good as Google but with more results per page and better privacy and yet everyone hasn’t switched. Why? Because the lock in effect is very powerful. The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to. For example, I have a friend who banks with BofA. She always complains about the miscellaneous fees that they charge but BofA is making it difficult for her to cancel and move to another…
  • Why Your Online Strategy Is Failing (and What You Should Do About It)

    Ricardo Bueno
    13 Jan 2015 | 6:00 am
    Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the “Results Triangle”). Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it. In real estate, in order to effectively generate and close online leads you need three critical components as well: An IDX-powered website Site traffic (paid or earned) An effective follow up sales process That’s it. Get these 3 key elements…
  • What Real Estate Agents Can Learn From TIME’s 40% Newsletter Open Rate

    Ricardo Bueno
    8 Jan 2015 | 10:12 am
    The editorial team at NewsCred wrote an excellent article on the success of TIME’s newsletter open rate. It’s a good read. According to the article, TIME boasts a 40% open rate and a click-through rate of about 16%. That’s 2x’s the industry average. Most industries, according to MailChimp, average around a 20 – 25% open rate. Real Estate shows an average 21.12% open rate with a click-through rate of 2.68%. The format of their email is simple. It’s called The Brief. Each email contains 12 hyperlinked headlines with a short paragraph teaser. Simple, right? It…
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    Jeffbullas's Blog

  • What is the State of Content Marketing for 2015?

    Sarah Quinn
    4 Mar 2015 | 7:01 am
    As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing needs to drive prospects into the top of the funnel and at the sharp end they become customers and brand advocates. So what are the most important content marketing goals? According to this excerpt from an infographic from…
  • 7 Blogging Nightmares and How to Avoid Them

    Shirley Pattison
    3 Mar 2015 | 7:01 am
    Being a blogger means there are always 20+ things on your to–do-list. It never ends! Your blog ends up being like a child that you tend to, care for and protect in all ways you can.  This experience is highly rewarding, but like a child, it changes your life forever. Blogging only a few years ago wasn’t seen as that important and it was seen as a playground only for geeks to express themselves.  But today blogging has moved into being the cornerstone for content marketing, search, building trust and driving brand credibility. The state of blogging Here is a little snapshot in an…
  • 5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

    Massimo Chieruzzi
    2 Mar 2015 | 7:01 am
    Content is not a fixed resource. This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users. Actually, it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, will take out a few minutes to scroll through their News Feed. Most likely, they’ll skip anything uninteresting. So with that in mind, you need to come up with content that’s well worth engaging with for an extended…
  • 7 Step Content Creation Strategy for Epic Content Marketing

    Michael Georgiou
    27 Feb 2015 | 7:01 am
    The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize. If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and…
  • How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services

    Jawad Khan
    26 Feb 2015 | 7:01 am
    Money is in the list – you’ve read this a million times. And it’s true. Email list subscribers are the biggest asset for any blog or online business. They’re your qualified sales leads. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal visitors. It is a high priority to know how to grow an email list. Despite the emergence of social media and other marketing channels, email marketing is still an extremely effective way of reaching your prospects. Just look at some of these stats 66% of…
 
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    Shiraz@ShirazDatta.Com

  • Big Ideas - 2015

    9 Feb 2015 | 6:23 am
    These are the trends and ideas Influencers are focusing on in 2015. This clean info graphic does reflects an interesting shift that we can expect in 2015, and of course, the companies to look after. Personally, I am keeping an eye on LinkedIn, Tesla and SpaceX. Further, I certainly believe that this will be the year of Bio-sensing Wearable where it will first time could experience the domain of “must haves” from merely being a cool device. Considering the amount of companies (large & small) entering into the space, the 2015 will experience a new dimension…especially after the launch…
  • Where Big Data Jobs Will Be In 2015

    30 Jan 2015 | 6:04 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
  • This is how your Marketing Technology Lanscape looks like in 2015…And YES, its confusing….

    15 Jan 2015 | 6:18 am
    Technology has and will keep on playing a critical role in your marketing strategy....and its criticality will go two notches up in near future with the emergence of connected homes and "Connected Beings".   The below Marketing Technology Landscape, a long-running graphical view of the Martech space by Scott Brinker of ChiefMartec. This does highlight the complexity that Martech space has in offering but provides a view for a marketer to chart an optimize path/elements to consider for an effective marketing success. If you finding it confusing, don't worry...its is…
  • Meet Mike – Your Customer in 2015

    5 Jan 2015 | 11:12 am
    Meet Mike. Mike is your customer in 2015 He is connected and one who checks his smartphone throughout the day, every day, Religiously . Mike doesn’t pay much attention to your ads but he always has a an opinion on your company, and will happily post his thoughts on social media. He likes to  consult reviews and pay close attention to what his friends think when making a purchase. And most importantly, Mike is loyal….even in the products he use for his daily rituals. He’s a big fan of your brand, and wants to keep buying your stuff. But if you make a major mistake or lose his trust,…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • The Difference Between Content Marketing and Social Media

    Claire Axelrad
    4 Mar 2015 | 5:45 am
    One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell you why. In the process, I’m […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Named…
  • Social Media + March = Madness in the Workplace

    James Wu
    3 Mar 2015 | 5:45 am
    It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015.  Before then, as soon as Selection Sunday concludes, millions of workers will be filling out tournament brackets.  Unlike years past, however, more of […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law. For over 15 years, James has provided day-to-day counseling and advice to employers regarding compliance with employment laws and reducing…
  • What Role Does Content Play in Social CRM?

    Rachel Miller
    3 Mar 2015 | 3:45 am
    There is no doubt that content plays a huge role in modern business success. Content creation, curation, and distribution are three must-do activities. Your particular role may require you to do each activity in varying percentages when compared to colleagues, peers, and others. But, as they say, Content is King, and it is firmly ruling […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. Rachel is Chief Listener at Pipeliner CRM and Co-Host of the Social Selling Hour (#SShour). | Twitter | LinkedIn | What Role Does Content Play in Social CRM?
  • Who Will Be the King of the Social Video Mountain?

    Jayson Duncan
    2 Mar 2015 | 5:45 am
    When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. One of the games we kids played in the show was called “king of the mountain” – the idea of the game is if you could knock the […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production…
  • How a Regular Dose of reddit Makes You a Better Marketer

    Jesse Aaron
    27 Feb 2015 | 5:45 am
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. we’re often thinking through the lens of the business behind those marketing initiatives and […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing…
 
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    Social Media DDS

  • Did You Know? Twitter Tips for Your Social Media Adventure

    SocialMediaDDS
    2 Mar 2015 | 4:00 am
      I get asked so many questions about social media and Facebook and Twitter that I thought I would answer a few of the more popular ones here.  In today’s post, I will focus on Twitter. Did you know… Your Twitter username (the name that you use on Twitter with an @ in front of it) […]
  • Social Media and National Dog Biscuit Day

    SocialMediaDDS
    23 Feb 2015 | 4:00 am
        Did you know that today is National Dog Biscuit Day?  It is!  At least according to the website National Day Calendar. What does National Dog Biscuit Day have to do with social media you ask? Everything actually.  The fact that this website is entirely reliant upon social media awareness, shares and posts is […]
  • Fifty Shades of Grey- A Dentist Social Media Love Story

    SocialMediaDDS
    16 Feb 2015 | 4:00 am
    Our relationship actually began in 2009.  I was unsure and lacked confidence at first.  Furtive and longing glances were all I allowed myself.  And then… I took the plunge. Carefully at first, slowly and with trepidation I began my journey into social media.  I was a novice, naive and trusting.  I found myself looking to […]
  • Shake It Off…Social Media Malaise

    SocialMediaDDS
    9 Feb 2015 | 4:00 am
      Somewhere between “Let It Go” and “Shake It Off” lies a whole lotta truth.  Whether it be your personal life or your business life, letting it go and shaking it off are often the best way to handle stressful situations. Conversely, these pseudo philosophies can be applied to our own occasional general apathy and […]
  • What Should I Do Next? Social Media Dilemma

    SocialMediaDDS
    2 Feb 2015 | 4:00 am
      Last week I wrote about how awesome it is that dentists are finally truly embracing social media and are dipping their proverbial toes into the social media stream.  One small step for social media…. One giant step for dentistry…. Your website is up and running.  You’ve made sure that you can control the content on […]
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    Joshua Swodeck

  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
 
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    blog

  • Yelp Suing Companies for Undermining Authenticity

    Rachael Genson
    26 Feb 2015 | 8:33 am
    For the last few years, Yelp has been the center of much conversation regarding the authenticity of review sites – often with people questioning the company’s unclear guidelines for accepting, filtering, and posting consumer reviews. But this week, Yelp is making headlines for its stand against inauthentic review practices. The company is suing RevLeap, a reputation management company that claims it can help companies hide negative reviews by filling their Yelp pages with positive reviews. Though RevLeap insists they are employing fully legal practices, Yelp has filed a suit for violation…
  • Inflation and Authenticity. What do they mean for the Marketplace?

    Christopher Baldwin
    25 Feb 2015 | 6:45 am
    News that UK inflation has fallen to its lowest level for decades, hit headlines last week and was warmly welcomed. Reported figures show that prices in January of this year were only 0.3% higher than the same time, last year. The trend is not restricted to the UK either, economies as far-flung as China and Japan are also feeling similar movements in in quakes and quivers. So, what does this mean for marketers? As wage growth outstrips inflation, competition is about to become fierce – forget Black Friday, forget January Sales, forget Christmas advertising - brands are not only preparing to…
  • How Spectrum Brands Drives Sales Through WOM

    Rachael Genson
    20 Feb 2015 | 2:06 pm
    For some brands, consumer awareness and engagement is heavily centered on driving eyeballs to a TV spot or magazine ad. But for Spectrum Brands, which does little advertising for its broad portfolio of consumer product brands like Black & Decker, Remington, and Rayovac, consumer engagement and purchase consideration is propelled by word-of-mouth marketing. While Spectrum Brands emphasizes innovative product technology and design, it has never strived to be the premium brand in its served markets. Rather, the company’s commitment to consumers is delivering trusted products with…
  • On October 27, search changed forever. Did you notice?

    Michael Dehaven
    17 Feb 2015 | 10:13 am
    If you have ever been around someone doing a technical SEO audit, it’s likely that you are familiar with the technique of using View Source in a web browser, which allows you to see the initial HTML markup used to create the page. Since the beginning of SEO time (about 1995) it has been well accepted that search engines read this version of web pages, which is commonly referred to as server-side markup. In many cases, server-side markup only includes a small portion of the total content seen by humans – client-side technologies like JavaScript and AJAX are used to finish the page. Because…
  • The ROI of R&R: A lesson from Verizon Wireless

    Rachael Genson
    12 Feb 2015 | 11:15 am
    As one of the largest telecommunications providers in the world, everyone knows the name Verizon Wireless. And as a market leader with more than 108 million customer connections globally, Verizon prioritizes its consumer relationships. The company’s credo includes a commitment to “focus outward on the customer” and “make it easy for customers to do business with us, by listening, anticipating and responding to their needs.” To this end, Verizon turned to word-of-mouth marketing and Bazaarvoice Conversations to: Give Verizon customers the ability to interact with their peers and the…
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    Justin Kownacki

  • 10 Things Every Freelancer Needs

    Justin
    3 Mar 2015 | 4:36 pm
    Some people dream of quitting their day jobs in order to freelance, but the fear of “what could go wrong” keeps them from making the jump. I’ve done it twice now, once in 2005 and again in 2014. Both times, I did some things well and other things badly. And both times I loved the … Continue reading 10 Things Every Freelancer Needs
  • How Creators Can Win in the Post-Facebook Economy

    Justin
    17 Feb 2015 | 8:25 pm
    “What happens when there’s no independent media left?” A decade ago, this question was unthinkable. In 2005, “new media” was still new and its rules were largely unwritten. To put this in perspective, in 2005 Steve Jobs announced the iPhone’s new video capability by showcasing Tiki Bar TV, a no-budget podcast that was literally filmed … Continue reading How Creators Can Win in the Post-Facebook Economy
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck … Continue reading Why I Quit My Day Job
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 … Continue reading How Social Media Destroyed Itself
  • The Life and Death of the Web’s Longest-Running Sitcom, Something to Be Desired

    Justin
    22 Sep 2013 | 12:38 pm
    In September of 2003, before the launch of Facebook, Twitter, YouTube, or MySpace — before you could watch a video on your iPod, much less on your cell phone — the first episode of a brand new, so-called “web series” was uploaded to the Internet. The writer-director of this web series had no prior experience. … Continue reading The Life and Death of the Web’s Longest-Running Sitcom, Something to Be Desired
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    Social Strand Media

  • SmallBiz Book Award Nominations 2015

    Tracy Sestili
    22 Feb 2015 | 5:03 pm
    Taking Your Brand from the Bench to the Playing Field Nominated For the 2015 Small Business Book Awards San Franisco, CA,  February 23, 2015 – Taking Your Brand from the Bench to the Playing Field  has been nominated for the 2015 Small Business Book Awards in the category of Social Media. The Small Business Book Awards celebrate the best business books that appeal to entrepreneurs, small business owners, CEOs, managers and their staffs. The Awards also recognize key resources supporting business book authors and the publishing industry. The Small Business Book Awards are more than…
  • Social Bookmarking: How To Save for Later on Facebook

    Tracy Sestili
    7 Sep 2014 | 9:31 pm
    Did you know that Facebook now allows you to save something to read later? No one sees it unless you decide to share it. Think of it as kind of your own personal bookmarking for Facebook. You can bookmark links, places, events, movies, music, books, and TV shows. You cannot bookmark photos or regular posts. If you think about how many times you are thumbing through Facebook on your mobile device while waiting for something and think, that would be interesting to read but…either you don’t have time or your connection is bad and the page won’t load. (How frustrating is that??)…
  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
 
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    Building Social Bridges

  • 4 Brands That Stole Our Hearts On Valentine’s Day

    Ekaterina Walter
    23 Feb 2015 | 2:04 pm
    Valentine’s day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest to pretend it doesn’t exist. For advertisers though, the feelings of love are unanimous. And it’s no wonder, with the average celebrant spending $142.31 on the holiday, up from $133.91 in 2014 according to the National Retail Federation. Of that spending, which is expected to have reached $18.9 Billion, it’s projected that 53.2% people bought candy, 37.8% bought flowers, 21.1% bought jewelry, and 35.1% spent money on a special night out.
  • Unique Experiences – The New Corporate Gift

    Ekaterina Walter
    26 Dec 2014 | 1:26 pm
    Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right? Well, it turns out that when it comes to corporate gift-giving, not a lot of people are looking forward to getting surprises in the mail. This year especially I’ve seen a lot of frustrated tweets and Facebook posts flying around… from “Oh no! More holiday gifts that I don’t need” to “It’s that time of the…
  • 5 Retailers Who Nailed It This Holiday Season

    Ekaterina Walter
    19 Dec 2014 | 2:47 am
    Winter holiday spending is crucial for retailers, bringing in more than $600 billion in sales revenue in the 2013 season. In order to meet these numbers, retailers pull out all the stops when it comes to holiday marketing. Each brand pools their resources to create the most innovative, creative, and eye-catching campaigns designed to grab their share of the gift-giving market. Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imaginative integration of digital and social. Kate Spade Gets Creative with Video…
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    Sazbean

  • How SEO Can Increase Search Engine Traffic To Your Website

    Sazbean Team
    2 Mar 2015 | 7:00 am
    There are nearly as many websites as there are stars in the sky. That’s the way it feels, at least. When you think on all the different websites from all over the world, the idea of a search engine like Google, Bing, or Yahoo! is that much more amazing. How on Earth can you type a query into a search engine and then, over the course of a second or two, that engine can parse through every single website ever made and deliver a page of results that will, more than likely, satisfy your mission. Search engines accomplish this through uniquely designed algorithms, complex mathematical…
  • Must-Have Tools to Help Monitor Your Business Remotely

    Sazbean Team
    27 Feb 2015 | 7:00 am
    Owners need the flexibility to monitor their business while they are on the go. Especially for owners and managers of international businesses, it’s not always possible to stay on-site, so they need the right resources to oversee employees and various facets related to daily business operations. How can you be hands-on when you are away? There are several tools you can use to monitor business, stay in touch with employees, check-in with managers and keep track of transactions from afar. Skype for conducting meetings remotely Do you want to have a meeting with your managers or certain…
  • Behind-the-Scenes Content a Big Win for NYFW

    Guest Post
    25 Feb 2015 | 7:00 am
    Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! May the best win! Love Diane A photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST The world watches as designers, models, celebrities, bloggers, socialites and more descend upon an already crowded city, all competing for the biggest PR splash. This year, more so than in years past, the folks behind the official NYFW social assets, as well as major…
  • The DOs and DON’Ts of LinkedIn

    Sazbean Team
    2 Feb 2015 | 7:00 am
    For all of the particulars involved with the many different social media sites out there, there is probably not a more particular social media site than LinkedIn. Because it is a business social networking site, there is a certain decorum that its users expect everyone to follow. The pictures of your nephew’s birthday party you’d post on Facebook, the clever one-liner you came up with to Tweet, the photo of that delicious desert you can’t wait to Instagram—none of those are things your followers on LinkedIn are expecting—or wanting–to see in their feed. This is a…
  • Using Pinterest for Business

    Sazbean Team
    26 Jan 2015 | 7:00 am
    Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. They’re a passionate group, one that actively share and engage with content. And it’s content that is shared and re-shared; as high as 80% of all Pinterest content is curated. Signing up your business for Pinterest is not unlike most social media sites. Businesses will want a strong profile picture, a clear bio that defines who…
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    SociableBlog

  • 4 Most Common Mistakes Online Business Make

    Ivan Dimitrijevic
    4 Mar 2015 | 7:26 am
    The popularity of online businesses is immense. Each year, more and more businesses start to populate the web and attempt to get the attention of the users, with varying success. I am not saying that the online business environment is oversaturated, but its sheer popularity is so immense that people get the impression it is easy to run an online business. This leads to all kinds of mistakes and causes a lot of people to lose their investment. If you are planning to start an online business, we would like to point out the most common mistakes you can make down the road. Being aware of these…
  • The 7% Rule: Before and After You Become A Brand

    Nadav Shoval
    26 Feb 2015 | 8:26 am
    You would be hard pressed to find the company that doesn’t eventually want to become a well-known brand, widely associated with their particular area of expertise. But beyond the obvious challenge of becoming a brand, it remains a serious challenge knowing when you’ve crossed the ‘brand threshold’. At Spot.IM, we built a product to help digital publishers turn their online traffic into engaged communities. Our assumption was that every website had a group of people actively choosing to visit the site. And that all site owners needed was a chance to engage with those readers,…
  • 6 Effective Ways To Use Snapchat To Promote Your Business

    Lauren Jeffresson
    24 Feb 2015 | 7:29 am
    Lately, a lot of businesses have been using social media platforms to attract and reach out to potential customers. Take, for instance, G+, Twitter, and Facebook. However, all those platforms are old new now! Why not try something new and different this time, something that is being “trended” today as the latest tool in the every growing social media marketing arsenal? How about Snapchat?! Snapchat isn’t just being used for photo and video sharing by crazy, selfie-obsessed teenagers. It is, in fact, being used by many businesses to build and establish relationships with their customers.
  • Tips To Set Up A Loyalty Program, Plus An Infographic

    Roxanne
    23 Feb 2015 | 8:50 am
    E-commerce has become an important concept in our present and future in terms of financial potential and online business models. In today’s economy, it is crucial not only the way a business attracts customers and consumers, but also the way a business keeps them. The journey from New to Returning is paved with challenges for sure. To name a few: competition, personal preferences, shift and changes in the market, buyer “fatigue” – in some cases, buying or remaining loyal to a specific brand/product can be hard with all the other options out there – and many more. So how do we keep…
  • 12 Best Social Media Management Tools Used By Businesses (Infographic)

    Grishma Govani
    19 Feb 2015 | 9:19 am
    Purchasing the right social media management tool is tough decision to make. Especially, when there are so many products on the market that offer similar functionality. In spite of carefully researching and asking your friend for a recommendation, it’s often hard to tell which tool will work the best because your goals and use case might differ from that of your friend. So at TrustRadius, we conducted an in-depth analysis of 23 social media tools based on 400+ reviews to help you make a better decision. Below is an infographic that summarizes the suitability of each of these products…
 
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    Kikolani

  • Fetching Friday – 29 Posts on Marketing and Productivity

    Kristi Hines
    27 Feb 2015 | 8:00 am
    Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat The Key Elements of Killer Content Marketing by Mitch Meyerson Search Engine…
  • Fetching Friday – 25 Posts on Marketing and Productivity

    Kristi Hines
    20 Feb 2015 | 8:00 am
    Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Encourage Influencers to Share Your Content by Marcus Taylor Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes 36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] by Lindsay Kolowich How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy 7 Ways to Speed Up Your Content Creation by Aaron…
  • Fetching Friday – 23 Posts on Marketing & Productivity

    Kristi Hines
    13 Feb 2015 | 9:45 am
    Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann How to Research Blog Topics: A Step-by-Step Process by Will Blunt 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay The Components of a Content Manager’s Editorial Calendar by Brian Honigman How to Create a Deep Connection with Your…
  • Fetching Friday – 28 Top Posts on Marketing and Productivity

    Kristi Hines
    6 Feb 2015 | 9:39 am
    Fetching Friday is back for week six of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Content Curation: How to Easily Find Great Content to Share by Michael Stelzner New Data: What Types of Content Perform Best on Social Media? by Andrea Lehr You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact by Adam Toren 12+ Places To Promote Your Content AFTER You Hit…
  • Fetching Friday – 20 Posts on Marketing and Productivity

    Kristi Hines
    30 Jan 2015 | 9:09 am
    Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin 10 Ideas to Inspire Your Next Blog Post by Liz Jostes 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Frederiksen Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle) by Isla Mcketta The Scientifically Proven Best…
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    Financial Social Media

  • How Millennials Use Tech & Social Media To Invest

    Guest
    3 Mar 2015 | 2:47 pm
    By Brett Relander. Throughout every sector, Millennials are driving changes. Now, Millennials are taking advantage of a variety of high-tech and social media tools that allow them to plow their wealth into investment vehicles of their choice. Given their love for anything tech-related, it should come as little surprise that Millennials are now leveraging social networking platforms, websites, and mobile apps to do everything from following stock-picking tips to finding financial planners. One thing is certain: When it comes to investing, Millennials are taking a completely different…
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    Amy McIlwain
    2 Mar 2015 | 5:57 pm
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  • Social Media Is Dead: Financial Social Media Evolves

    Amy McIlwain
    11 Feb 2015 | 1:07 pm
      Social media is dead. “Wait, what?! My company just got a Facebook page.”  Don’t panic. Social media 1.0 is dead because it’s evolving into a new form. There’s a transformation underway that’s moving social toward a more integrated digital strategy as traditional paid, owned and earned media channels converge. While the 1.0 version may be dead, social is not going away. Far from it. Social media is moving from the sidelines of communications to the very center of this new digital world, touching and influencing every aspect of communication. In…
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    Digital Royalty

  • Social Snacks – Episode 9

    Darren Flores
    26 Feb 2015 | 10:12 am
    On this week’s episode of Social Snacks, we’re chatting about YouTube’s new app for kids, two major updates from Facebook, and how Foursquare continues to tweak their platform for optimal user experience. Grab your popcorn and enjoy. Want to partner with dR and the gang? The post Social Snacks – Episode 9 appeared first on Digital Royalty.
  • Exercise The Mind

    Darren Flores
    18 Feb 2015 | 11:17 am
    Here at Digital Royalty we have a special set of core values that we practice and live by every day, in and out of the office. But the best part is that each of us has a specific core value that stands out and speaks to us on a deeper level. Check out which one is our creative ninja’s favorite. The post Exercise The Mind appeared first on Digital Royalty.
  • #VegasWantsHockey

    John Schumacher
    12 Feb 2015 | 2:35 pm
    The puck has dropped, and the games have begun. On February 10th, 2015, businessman Bill Foley, President of Hockey Vision Las Vegas, and community leaders held a press conference announcing the launch of a season ticket drive to demonstrate whether or not Las Vegas has interest in supporting an NHL team. The #VegasWantsHockey campaign has been well under way for several weeks now in an attempt to build up awareness and excitement online, even before the ability to purchase tickets went live. The NHL would like Foley and his partners to reach over 10,000 season ticket deposits, which range…
  • Social Snacks, Episode 8

    Darren Flores
    11 Feb 2015 | 9:46 pm
    On this week’s episode of Social Snacks we’re chatting about Facebook’s partnership with Internet.org, Imgur’s special 6th birthday plans, and how to upload photos to Snapchat directly from your camera roll. Hungry for some social goodness? Have a snack, on us. Want to partner with dR and the gang? The post Social Snacks, Episode 8 appeared first on Digital Royalty.
  • Real-Time Marketing at the GRAMMYs

    Meredith McCaskill
    11 Feb 2015 | 9:39 pm
    The best things always come around unexpectedly. That’s the beauty of real-time marketing. You can plan for months around a partnership, but the most memorable moments usually happen when you least expect it – on the fly. You can’t tell your audience when to pay attention; they tell you. Real-time marketing doesn’t come from planned content. It comes from listening to your audience (you know what I’m talking about, community managers) and paying attention to what’s happening at any given moment. Digital Royalty is in a “war room” every day;…
 
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    Uncrunched

  • The Venture Capitalists Behind Superfish

    Michael Arrington
    23 Feb 2015 | 1:14 pm
    Lots of people are talking about the Superfish malware debacle. People are starting to understand just how bad this situation is. What I haven’t seen so far why venture capitalists would have backed such a startup. Superfish investors, board members and advisors include Andrea Stavopouslos (Draper Fisher Jurvestson), Abe Finkelstein (Vintage Investment Partners), Anat Segal (Xenia Venture Capital), Shai Saul (DFJ again) and others. The company has raised a total of nearly $20 million in venture capital, from people I interact with all the time. Superfish tells the world they’re a…
  • We Deserve A Better Bitcoin Experience Than Circle

    Michael Arrington
    17 Feb 2015 | 11:34 pm
    I finally got around to trying out Circle today. Boy it’s bad. Particularly for a company that has raised $26 million. This is a space we’re interested in at CrunchFund, and are looking for who might be the breakout winners. Circle is supposed to be a dead simple Bitcoin wallet and money transfer service. But here’s my experience: 1. I created an account and tried to add my bank account and credit card to deposit money into the system (as Bitcoin). I had to give a lot of personal information. And I had to take a photo of my drivers license. And then I had to take a selfie.
  • I’d like a combined ebook/audio book product

    Michael Arrington
    3 Feb 2015 | 7:56 pm
    Just finished reading about a fairly stupid new book scanning product from Amazon and it reminded me of a product I’d actually really like to have – books that comes in both ebook (text) and audio formats, with tracking and the ability to switch back and forth at will. I read most of my books on my iPhone 6 plus now. Before that was an iPad. I also listen to audio books in the car and on walks. But sometimes it takes me months to finish a book in the car @ 13-20 hours of audio, and whatever book I’m listening to there in the car is of course a different book than the one…
  • MTailor Launches on Android. Get Yourself A Perfect Shirt.

    Michael Arrington
    30 Jan 2015 | 2:19 pm
    Up until now only iPad/iPhone people could use MTailor, the app that uses your mobile device to scan you more perfectly than any tailor ever could, and have shirts made to your exact measurements. I last wrote about them in December when CrunchFund invested. Since then they’ve sold a LOT of shirts. They haven’t started offering pants or suits yet, but once they do they’ll already have your measurements. People on Android devices were frustrated that they couldn’t use MTailor. Now they won’t be frustrated any more. Get the Android MTailor app here. It launches…
  • The Conference In Detroit

    Michael Arrington
    5 Jan 2015 | 9:38 am
    Detroit. It was once the factory of America. No more. For most of us, Detroit has been a city in decline for much or all of our lives. The population has declined rapidly, and everyone has seen the images of abandoned buildings, drug violence and abject poverty. In other words, Detroit is the perfect place to begin anew. There is an energy there as people begin to rebuild. A willingness to experiment. A stubbornness to succeed. Tech startups can play a pivotal role in rebuilding, but infrastructure is needed. We are seeing a dramatic increase in the number of Detroit based startups looking…
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    agency 2: Social Media Agency

  • Facebook Relevance Score – Top Tips

    agency2
    4 Mar 2015 | 9:58 am
    The relevance score is valuable towards further identifying the strength of your ad campaigns. It is important to note, it will not only affect the cost of your ads, but will also affect the visibility of your ads. (See here for Facebook’s announcement on the relevance score.) Facebook places high importance on relevance, in order to track what will be shown in an individual’s newsfeed. In essence, obtaining a high relevance score will decrease your costs; the more successful your ad in terms of targeting and engagement, the lower the delivery costs. On the flipside, if your ads are…
  • Social for selling

    agency2
    6 Feb 2015 | 8:27 am
    A new report by Shareaholic this week highlighted the following: Social media has become the number one driver of ALL website referral traffic. In 2014, the figures rose from 22.71% to 31.24%, a massive increase over this time period. This is a significant opportunity to consider; although this growth may not be sustainable, it is definitely something for businesses to focus their marketing campaigns on now. Which channel is the biggest referrer? Unsurprisingly, Facebook is still tops by a wide margin (24.63% in December 2014 vs. next best channel Pinterest at 5.06%). Despite the challenges…
  • Social Media Networking By Age Groups

    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
  • Social networking sites. Ones to watch in 2015?

    agency2
    24 Dec 2014 | 2:17 am
    Exploding onto the scene, making a quiet entrance or growing in popularity? There is always talk about which new social media platforms are replacing the existing channels.  Although it is never as simple as a platform becoming obsolete in a matter of days, new tools and apps and sites are popping up all the time. Whether or not they will grow in popularity and gain cult-like status or disappear into the cloud ether never to be seen again, only time will tell. WeChat – mobile voice and text messaging service from China, WeChat has now become the largest standalone messaging app by monthly…
  • Facebook’s new call to action for 2015

    agency2
    15 Dec 2014 | 6:43 am
      Driving more call to actions on Facebook in 2015 Facebook Pages are giving marketers additional capabilities on their brands’ pages with a set of new call-to-action buttons. Call-to-action options, including Book Now, Contact Us, Shop Now & Sign Up, will help brands actualise the value of their communities. A welcome move, especially after the challenge of reduced organic reach that Facebook Communities managers have been faced with. It is an interesting move that Facebook are placing this call-to-action button in such a prominent position (next to the Like button),…
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    barnraisersllc.com

  • 24 top ranking factors for high search rank on search engines

    Rob Petersen
    1 Mar 2015 | 12:40 pm
      81% of internet users find desired online destinations through a search engine (source: Forrester) 76% of people use search engines to find local business information (source: MOZ) 53% of organic searches click on the website in the first position (source: Search Engine Watch) The facts show, if your business expects results from the internet, you have to think about search rank like Ricky Bobby – “If you’re not first, you’re last.” Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of…
  • 10 data experts explain why little data is the new big data

    Rob Petersen
    22 Feb 2015 | 6:23 am
        91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 90% of the world’s total data has been created just within the past two years (source: IBM) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA) These facts say loud and clear companies believe data helps them make better business decisions. Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance and sensors. It’s stored in…
  • 15 case studies prove ROI of Facebook ads

    Rob Petersen
    15 Feb 2015 | 7:06 am
        1,500 stories are waiting to be seen every time a person visits their Facebook News Feed according to Facebook. Facebook also says their algorithm prioritizes them to users so they see what they’re most likely to be interested. Do they? For these 15 brands, the right ad was served to the right person at the right time. But much of the credit belongs to the brands who are featured. They set measured investments, tested a variety of Facebook ad properties and used the media channel to engage and interact with their Fan base. From strategies that had a specific plan and…
  • 17 essential KPIs every B2B marketer should know

    Rob Petersen
    8 Feb 2015 | 6:56 am
        Key Performance Indicators (KPIs) are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They differ depending on the type of business, but, for any business, they are the actionable scorecard that keeps their strategy on track as this video from Erica Olsen of OnStrategy shows KPIs are metrics tied to a target. For B2B marketers, KPIs should be the five or six most important metrics that measure the success of their strategy to increase and accelerate commerce transactions between businesses. More often, these…
  • 20 powerful reasons to use infographics

    Rob Petersen
    2 Feb 2015 | 5:20 am
      90% of the information transmitted to the brain is visual (source: Unbounce) 65% of the population are visual learners (source: Unbounce) In the last 2 years, search volume for “infographic” and “infographics” has increased by 800% (source: Google Trends (chart above)) Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Infographics have been around for many years. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs…
 
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    Windmill Networking is Now Maximize Social Business

  • The Difference Between Content Marketing and Social Media

    Claire Axelrad
    4 Mar 2015 | 5:45 am
    One is your heart and soul. The other is you waving your hands, tapping your feet and nodding your head to express your heart and soul. Do you know which is which, and why? Do you know why the latter without the former is meaningless?  I’m going to tell you why. In the process, I’m […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Named…
  • Social Media + March = Madness in the Workplace

    James Wu
    3 Mar 2015 | 5:45 am
    It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015.  Before then, as soon as Selection Sunday concludes, millions of workers will be filling out tournament brackets.  Unlike years past, however, more of […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law. For over 15 years, James has provided day-to-day counseling and advice to employers regarding compliance with employment laws and reducing…
  • What Role Does Content Play in Social CRM?

    Rachel Miller
    3 Mar 2015 | 3:45 am
    There is no doubt that content plays a huge role in modern business success. Content creation, curation, and distribution are three must-do activities. Your particular role may require you to do each activity in varying percentages when compared to colleagues, peers, and others. But, as they say, Content is King, and it is firmly ruling […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. Rachel is Chief Listener at Pipeliner CRM and Co-Host of the Social Selling Hour (#SShour). | Twitter | LinkedIn | What Role Does Content Play in Social CRM?
  • Who Will Be the King of the Social Video Mountain?

    Jayson Duncan
    2 Mar 2015 | 5:45 am
    When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. One of the games we kids played in the show was called “king of the mountain” – the idea of the game is if you could knock the […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production…
  • How a Regular Dose of reddit Makes You a Better Marketer

    Jesse Aaron
    27 Feb 2015 | 5:45 am
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. We’re constantly looking for better ways to research, create and promote. We’re also pretty cynical. When we see pop-ups, banner ads, email propaganda, etc. we’re often thinking through the lens of the business behind those marketing initiatives and […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing…
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    Heidi Cohen

  • Build Your Social Media Editorial Calendar For Best Results

    Heidi Cohen
    2 Mar 2015 | 3:00 am
    Social Media Editorial Calendar: 5 Key Elements Without a social media editorial calendar, you can slide down the social media rabbit hole emerging hours later with little to show for your time. Despite social media’s content distribution power, many marketers feel that their social marketing efforts are aimless and don’t yield measurable results. When it comes to social media, planning and timing are everything. Want to see how you’re planning stacks up? Here’s how marketers plan content distribution on Facebook and Twitter based on Percolate’s Senior Executive Insights…
  • 3 Customer Trust Factors To Boost Your Social Media Results

    Heidi Cohen
    27 Feb 2015 | 3:00 am
    How To Build Customer Trust In Social Media and Content Do your prospects and customers trust your content, employees and products? The answer depends on who tells them about you. This shouldn’t come as a surprise. Think about the following question: How do most people make critical decisions about their lives? This answer predates media and social networks. For major personal decisions such as health, marriage, jobs, kids and image, most people turn to those they trust the most, namely their family and friends. Once they get their initial recommendations, they may do further research,…
  • Increase Content Marketing Visibility With PR

    Heidi Cohen
    25 Feb 2015 | 3:00 am
    Content Marketing Placement: How To Use PR Is your content marketing getting the visibility it needs to reach the maximum audience it deserves? Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog? Don’t worry if you answered “No” to either of these questions because you’re not alone. Like many marketers, you probably have a content marketing distribution checklist focused on owned and social media platforms. Think about it for a moment. What you’re doing isn’t…
  • Super Simple Social Media Strategy: Get Big Results

    Heidi Cohen
    23 Feb 2015 | 3:00 am
    The Social Media Marketing Cycle The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus. The reason to use social media is simple: To be part your prospect’s consideration set. Prospects are 66% to 90% of the way through the purchase process before they contact a company, according to Forrester Research B2B customer data. B2C customers are often further along, unless it’s a high price, high consideration purchase. (For a deeper B2B purchase decision process explanation.) Further,…
  • How The 2015 B2B Purchase Decision Process Has Changed

    Heidi Cohen
    20 Feb 2015 | 3:00 am
    5 Steps To B2B Content Marketing Success The biggest challenge B2B marketers face today is that their buyers are invisible until they’re ready to purchase. This makes it difficult to create targeted content and interactions that nurture prospects towards purchase. The 2015 B2B purchase decision process Educated by their consumer buying experiences, B2B buyers and influencers across the organization gather the pre-purchase information they deem important through their content channels of choice including social media, customer ratings and reviews, search and third party sites. The average…
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    The Future Buzz

  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
 
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    My Community Manager » My Community Manager -

  • 5 Things You Need To Do Before You Hire a Community Manager

    Emma Cunningham
    3 Mar 2015 | 8:38 am
    A community manager is kind of like a coach. You want to get them to move throughout the community, turn them into advocates. You want to know who your best customers are, and who might need a bit more work.Dom GarrettAs we know from experience on previous episodes, many companies new to the social game aren’t quite sure about the difference between a community manager and a moderator. Dom set it up quite nicely there: your community manager is your customers’ guide to navigating the sales funnel in the digital sphere.That sounds like a big role, right? So how do you set your new…
  • #CMGRHangout presents: Lessons from Rookie Community Managers (Storify)

    Sarah Nagel
    27 Feb 2015 | 3:34 pm
    Bright eyed, and bushy tailed. You are signing on to twitter for the first time with the company handle and getting ready to tweet your little heart out. Or maybe there is no presence and you were brought in to be able to build this from the ground up. The company puts all of the trust in you to help them be online and social. You are thrown into the fire of finding a way to have meaningful conversations and relationships with your members while proving your value and the return on investment of your salary. Ah, the beginning of a career as a Community Manager.[View the story…
  • #CMGRHangout presents: Lessons From Rookie Community Managers (Preview)

    Dom Garrett
    26 Feb 2015 | 8:18 pm
    Bright eyed, and bushy tailed. You are signing on to twitter for the first time with the company handle and getting ready to tweet your little heart out. Or maybe there is no presence and you were brought in to be able to build this from the ground up. The company puts all of the trust in you to help them be online and social. You are thrown into the fire of finding a way to have meaningful conversations and relationships with your members while proving your value and the return on investment of your salary. Ah, the beginning of a career as a Community Manager.This week we have some of the…
  • The Diplomatic Community Manager

    David Hurley
    25 Feb 2015 | 10:22 am
    There’s no way around the fact that humans have emotions. We all feel joy, excitement, anxiety, frustration and anger. And that’s just to name a few of the many complexities of human nature. Now if we all experience emotions then the idea of diplomacy in community management is of utmost importance. How do we respect and support the feelings of those in our community and also our own? This is the type question the amazing panelists on My Community Manager sought to answer this week in the #CMGRHangout entitled Diplomatic Community Management.A community manager must do several things…
  • #CMGRHangout presents: Diplomatic Community Management (Storify)

    Sarah Nagel
    20 Feb 2015 | 1:52 pm
    It happens all the time, sometimes daily. You are sitting behind the keyboard, engaging with your community and you read it: a negative comment. Now, this is not just a negative contact, but it is pointed. This week, we discussed how to keep your cool when dealing with negative comments. Check out some best practices from our expert panel.[View the story “#Cmgrhangout presents: Diplomatic Community Management” on Storify]The post #CMGRHangout presents: Diplomatic Community Management (Storify) appeared first on My Community Manager.
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    Shoutlet

  • 4 CMO Survey Insights that Hint at Social Media’s Future in the Marketing Mix

    Kara Martens
    4 Mar 2015 | 8:52 am
    Twice a year, Duke University’s Fuqua School of Business surveys American CMOs, giving us a peek into what’s top of mind for them. When it comes to social media, the latest survey released in February indicates that social media is now more data-driven, but brands are still struggling to prove its value. While The CMO Survey (more...) The post 4 CMO Survey Insights that Hint at Social Media’s Future in the Marketing Mix appeared first on Shoutlet. Click the headline to read more.
  • 8 Ways Brands Have Used Social Media to Help Other Departments

    Kara Martens
    18 Feb 2015 | 11:53 am
    Social media plans tend to focus mainly on posting, listening, and conversing with customers. But there are ways your team can ensure that social media is bringing more value to your business beyond these efforts. How have other brands done this? Here are eight tactics from brands that you can incorporate right now. Gather Intelligence (more...) The post 8 Ways Brands Have Used Social Media to Help Other Departments appeared first on Shoutlet. Click the headline to read more.
  • Social Media and the First Step of the Funnel: Brand Awareness

    Kara Martens
    12 Feb 2015 | 12:11 pm
    Forrester Research breaks down the customer lifecycle into six steps. The first of these? The ‘Discover’ phase. People need to discover your brand or products before they can research, buy, and engage. When we think of what social media can accomplish for brands, we often think first about engagement with customers, which reinforces brand loyalty and (more...) The post Social Media and the First Step of the Funnel: Brand Awareness appeared first on Shoutlet. Click the headline to read more.
  • 5 Ways to Get More From Your Social Contests

    Kara Martens
    9 Feb 2015 | 7:58 am
    Social contests and sweepstakes are a tried-and-true tactic for many brands. They pique the interest of your current customers, encourage those fans to share, and expose your brand to people who have not yet interacted with you in social media. They’re a great way to build your email database and gather more data about your (more...) The post 5 Ways to Get More From Your Social Contests appeared first on Shoutlet. Click the headline to read more.
  • How Customer Experience Drives Results for Brands

    Greg Gerik
    3 Feb 2015 | 8:12 am
    Customer experience is a big theme in our industry right now, and many brands are looking for new ways to provide superior digital experiences to their customers. But where should a brand start? We covered this topic at a recent webinar with guest Julie Hoffmann, Executive Director of Digital and Consumer Experience at MGM Resorts International. During (more...) The post How Customer Experience Drives Results for Brands appeared first on Shoutlet. Click the headline to read more.
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    The Technology Cafe

  • VIDEO: John Foley: Apple Fanboy

    Samir Saleem
    4 Mar 2015 | 6:59 pm
    John Foley – Apple Fanboy Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: John Foley: Apple Fanboy appeared first on The Technology Cafe.
  • VIDEO: How To Make A Smartphone Projector

    Samir Saleem
    4 Mar 2015 | 6:59 pm
    Move over flat screens! Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: How To Make A Smartphone Projector appeared first on The Technology Cafe.
  • VIDEO: Online Shopping May Never Get Easier

    Samir Saleem
    3 Mar 2015 | 10:00 pm
    Shopping online for clothes is super convenient, but finding your size may be a guessing game. Here come new high-tech solutions for getting your fit right every time. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Online Shopping May Never Get Easier appeared first on The Technology Cafe.
  • VIDEO: Pogue’s Basics: Skip the Apostrophe

    Samir Saleem
    2 Mar 2015 | 6:00 pm
    When you’re typing on your smartphone, don’t bother typing the apostrophe key. David Pogue shows you how. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Pogue’s Basics: Skip the Apostrophe appeared first on The Technology Cafe.
  • VIDEO: Samsung Announces The New Galaxy S6 & S6 Edge

    Samir Saleem
    1 Mar 2015 | 1:59 pm
    A first look at the recently announced Samsung Galaxy S6 and S6 Edge. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Samsung Announces The New Galaxy S6 & S6 Edge appeared first on The Technology Cafe.
 
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    Social Cubix » Blog

  • Media Maturity: How to Optimize Mobile Marketing Videos

    Imran Faruq
    3 Mar 2015 | 3:39 am
    Video marketing as we know it is a very popular and practical means of driving conversions. Digital marketers should be exploiting all its power in every one of their marketing drives. This article sheds light on how you can deliver multimedia experiences and custom-branded video that are optimized for just about any mobile device. Marketing Videos – Not Limited to Youtube There’s no denying Youtube’s practicality and ease-of-use when it comes to creating awareness and distributing your content. Unfortunately, your video player cannot be customized and there’s no SEO credit through…
  • Social Cubix Recommends: 7 Best Mobile Ad Platforms

    Imran Faruq
    26 Feb 2015 | 5:58 am
    Are you an aspiring and energetic app developer looking to get their most prized app monetized? Want to take it a step further, charge for downloads and offer in-app purchases? There are more than three dozen promising mobile ad platforms in use today. The plain truth is most of them are generally commoditized, meaning you get very similar payouts and experiences. Which monetization model will help you maximize revenues? We take a look at a few “cream of the crop” standouts. Tapjoy If making advanced gaming apps is your thing, this is right up there as one of the best. Most mobile gamers…
  • Top 8 Reasons Mobile Start-ups Take a Nose Dive

    Imran Faruq
    25 Feb 2015 | 7:19 am
    Highly successful mobile start-ups all lean on the dawn of great ideas. The ideas become reality through strategically sound implementation. However, before even hiring an app developer , you need to be on the lookout and avoid mistakes that are the cause of many mobile start-ups stalling prematurely. Let’s discuss those reasons as well as likely causes and certain ways of bypassing these costly and often irreversible mistakes. 1. Know Your Target Audience Most start-ups fall into the trap of putting revenues as priority no.1. Customers should always be at the forefront when you’re…
  • The Ultimate ‘Hire an App Developer’ Negotiation Checklist

    Imran Faruq
    24 Feb 2015 | 5:27 am
    Now we certainly don’t want to reach an impasse, do we? First, some honest facts: not everybody’s cut out to perform well at the negotiation table. Others have a natural knack for it, winning hearts and minds the moment certain “key” words or phrases start popping out of their voice box. Here’s what you probably know: app developers are in charge, they know a lot of the technical stuff and intricacies involved, you don’t. Does this mean you can’t have your way? Never say never! Read on. “I have my regular dev for this, but…” Tell your prospective app developer that your…
  • What You Need to Know before Starting Work on Your iPhone App

    Imran Faruq
    20 Feb 2015 | 6:00 am
    Working hard to get your iPhone app into mainstream media? Go right ahead and do just that. Though, it’s important not to get overzealous; practicing some good common sensibilities beforehand always pay. Here’s what you need to know. Who Says Only You Have to Develop It? Can’t tell you how many times I’ve heard this: “Got this super duper idea about an amazing iPhone app.. but uhh, I don’t know where to start….” Let me lay it on you plain and simple: you don’t have to be a programming wizard to make a good app. Heck, you don’t even need to have anything to do with…
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    Geeks Zine

  • 15 Free Best Responsive Bootstrap WordPress Themes

    Luke
    3 Mar 2015 | 9:49 am
    If you’re looking to develop a website through WordPress for a business, display you’re work, photography or even just blogging on a budget, then this page is a great place to start to find inspiration or even the exact theme to use. We have chosen 15 best  responsive BootStrap themes for WordPress to choose from. […] Read more: 15 Free Best Responsive Bootstrap WordPress Themes
  • 13 Best Online Tools for Mockups, UI Prototyping and Wireframing

    Luke
    2 Mar 2015 | 9:45 am
    Creating mockups, prototypes and wireframes can often take a long time if you’re looking for the perfect layout for your site. Photoshop and Illustrator are often the go-to pieces of software for website designers as it allows for easy moving of shapes around the page. However, it is not the simplest and there are other […] Read more: 13 Best Online Tools for Mockups, UI Prototyping and Wireframing
  • 10 Freelance Websites to Find Web And Graphic Design Jobs

    Kirsty
    27 Feb 2015 | 9:50 am
    If you’re a web designer or graphic designer searching for new freelance projects to work on then it can be difficult knowing where to look to find the best opportunities. Helpfully there are some brilliant sites that operate on advertising either design jobs or just freelance jobs so that you can easily find the projects […] Read more: 10 Freelance Websites to Find Web And Graphic Design Jobs
  • Most Brilliant Online Photo Editors for Photographers & Designers

    Kirsty
    26 Feb 2015 | 9:47 am
    Whether you’re a beginner and just want to retouch a photo before posting to Facebook, or an advanced user familiar with programs like Photoshop, online photo editors can be a quick and simple way to create the images yo