Social Media

  • Most Topular Stories

  • A Tale Of Two Apps

    TechCrunch
    Ryan Lawler
    14 Sep 2014 | 2:32 pm
     Sometimes multiple apps adopt similar ideas and designs as part of some peculiar cultural zeitgeist. But things get murkier when ideas become shared and adopted by long-time friends riffing on similar concepts. That appears to be what happened to Kevin Rose and Danny Trinh, who built separate photo-sharing apps that ended up looking eerily similar. Read More
  • Writing and Social: Why the Written Word Is Your Marketing Advantage

    Social Media Examiner
    Michael Stelzner
    12 Sep 2014 | 3:00 am
    Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]This post Writing and Social: Why the Written Word Is Your Marketing Advantage first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Sell with Your E-Mail's Subject Line with 7 Simple Tips

    Social Media Today
    Craig Klein
    14 Sep 2014 | 3:42 am
    In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you.
  • The Effect of Company Culture on Brand Image

    Corporate Eye
    Susan Gunelius
    12 Sep 2014 | 6:21 pm
    Which brand do you prefer as a consumer—Apple or Google? Which company would you rather work for as an employee—Apple or Google? Which company would you rather invest in as a shareholder—Apple or Google? Are your answers to those questions the same or different? For many people, their answers will be different because we prioritize different factors when evaluating a brand as a consumer versus as an employee or investor. As Google and Apple trade the top spot in the list of the most valuable global brands from year to year, both brands continue to enjoy positive brand…
  • Twitter Buy Button: This Week in Social Media

    Social Media Examiner
    Cindy King
    13 Sep 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that [...]This post Twitter Buy Button: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • add this feed to my.Alltop

    Canva

  • Branding Basics: An Introduction

    Poppie Pack
    11 Sep 2014 | 5:00 am
    The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted. We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines. 1Your Brand Essence This is the…
  • 10 Terrific Font Pairs for You To Try

    Julya Buhain
    9 Sep 2014 | 5:50 am
    Choosing fonts that pair well with each other is a lot like choosing an outfit. You have to make sure everything works well together. Here are some ideas we’ve gathered up for some font pairing for inspiration. 1 Launch Time   Raleway (51, Bolded, All Caps, Centered, #747676), Yellow Tail (51, Lower Case, Regular,  Centered, #747676), Raleway (28, Bolded, All Caps, Centered, #d3e0d1)   Raleway is a modern, no-nonsense font with classy accents. Yellowtail is a playful script with sharp angles that wouldn’t look out of place in the 1930s. Keep things bold and fresh with a…
  • Featured Blogger: Aaron Lee of Post Planner

    Peg Fitzpatrick
    8 Sep 2014 | 7:07 am
    Learning from people who have paved the way in blogging and social media is very helpful to new bloggers. We caught up with Aaron Lee and asked him a few questions about how he plans his day and gets things done. You’re sure to learn some tops to be a better blogger yourself by learning from Aaron. 1Tell us a bit about yourself and what you do. Ni nao (hello), I’m Aaron Lee or better known as @askaaronlee on Twitter. I am the Grand Master of Customer Delight on Post Planner. My job is to make sure our customers are happy with our product. That involves me working with the team to give…
  • 4 Clever Color Combinations

    Poppie Pack
    4 Sep 2014 | 7:49 am
    Looking for inspiration to make your design stand out? Using colors effectively can be a great way to achieve beautiful, eye catching designs! Designers have access to a world of unusual and exciting color combinations, with inspiration appearing everywhere from art to nature, or even by looking at old photos. Don’t be afraid to experiment, the genius of color is its ability to evoke feelings and emotion – which is one of the key ingredients of creativity! Choosing colors that work well together before you start designing is a great way to achieve visual harmony. Here are…
  • Supercharge your Visual Marketing with Instagram – Part 2

    Salman Aslam
    3 Sep 2014 | 5:00 am
    In the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing. Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform. 1Make Hashtags Work for You The purpose of being on social media is to reach your audience and build a following and just like Twitter, using Hashtags on Instagram can have a huge impact on your growth.
 
  • add this feed to my.Alltop

    Social Media Examiner

  • Twitter Buy Button: This Week in Social Media

    Cindy King
    13 Sep 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that [...]This post Twitter Buy Button: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Writing and Social: Why the Written Word Is Your Marketing Advantage

    Michael Stelzner
    12 Sep 2014 | 3:00 am
    Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]This post Writing and Social: Why the Written Word Is Your Marketing Advantage first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 8 Visual Content Apps to Create Stunning Images and Videos

    Olga Andrienko
    11 Sep 2014 | 3:00 am
    Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences. In this article I’ll show you eight design resources [...]This post 8 Visual Content Apps to Create Stunning Images and Videos first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Tips for Running Successful Social Media Campaigns

    Jim Belosic
    10 Sep 2014 | 3:00 am
    Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. In this article I’ll share five tips for building and running [...]This post 5 Tips for Running Successful Social Media Campaigns first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Create Shareable Social Media Images: 3 Powerful Tools

    Kristin Ammerman
    9 Sep 2014 | 3:00 am
    Do you include shareable images with your articles and updates? Can you create them yourself, or do you think you lack design skills? It doesn’t make sense to hire a graphic designer every time you need an image. In this article I’ll show you three online design tools to make your own shareable images–no formal [...]This post How to Create Shareable Social Media Images: 3 Powerful Tools first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • add this feed to my.Alltop

    TechCrunch

  • Leaked Clips Show Windows 9 In Action

    Alex Wilhelm
    14 Sep 2014 | 6:35 pm
     Around two weeks out from the purported release date of the technical preview of Windows 9, videos of the upcoming operating system have hit the Internet. German site WinFuture has released a mess of screenshots and videos of the upcoming code over the past few days, to our benefit. A number of clips are up for watching, detailing how Windows 9 will handle multiple desktops, the return of… Read More
  • A Random Walk Down Hardware Alley

    John Biggs
    14 Sep 2014 | 6:19 pm
     Last week at TC Disrupt I took to the aisles of Hardware Alley armed with a microphone and a full glass of cold brew, highly potent Jittery Joe’s coffee. The result is a series of pratfalls, horrible jokes, and lots and lots of interviews. I welcome you to watch as I make an absolute fool of my self while some amazing entrepreneurs show off their very cool things. Read More
  • Up Close With The Tissot T-Touch Solar Expert, The Perennial Hiking Watch For Geeks

    John Biggs
    14 Sep 2014 | 4:33 pm
     For years the Tissot T-Touch line has been Switzerland’s unique answer to the quartz hiking watch. While other manufacturers offered analog quartz pieces, Tissot has been the only company that has tried to take on the altimeter-barometer-thermometer uber watches made by Casio, Seiko and Citizen. And they’ve done a great job so far. The latest model is the Tissot T-Touch Solar Expert. Read More
  • A Tale Of Two Apps

    Ryan Lawler
    14 Sep 2014 | 2:32 pm
     Sometimes multiple apps adopt similar ideas and designs as part of some peculiar cultural zeitgeist. But things get murkier when ideas become shared and adopted by long-time friends riffing on similar concepts. That appears to be what happened to Kevin Rose and Danny Trinh, who built separate photo-sharing apps that ended up looking eerily similar. Read More
  • Putting Smartphone Zombies In Their Place

    Danny Crichton
    14 Sep 2014 | 10:24 am
     City planners are charged with designing cities for residents, from developing spaces for popular activities to balancing the needs of different constituencies. For planners in Chongqing, China, one of those constituencies are people absorbed in their smartphones, who have come into conflict with another group, often called human beings. So the city has done the obvious thing when two… Read More
 
  • add this feed to my.Alltop

    ReadWrite

  • Facebook Says It Will Actually Listen To Your Ad Feedback Now

    Selena Larson
    12 Sep 2014 | 12:29 pm
    Maybe you told Facebook why you hid an ad in the past, but the social network didn't really use that information to change the ads it showed you. That's changed. On Thursday, Facebook announced two new updates that are meant to help show people "better," ads—as in, advertisements you might actually click on, thus providing better service to Facebook advertisers.Facebook has provided the option to hide ads by clicking, "I don't want to see this," just like any other post, for years. But the company is now using information gathered by that feature to ask you why you're hiding a…
  • Customers Clamor For The Largest iPhone Possible

    Lauren Orsini
    12 Sep 2014 | 9:49 am
    It turns out Apple did its market research before trying to sell smart phones the size of your face. Apple and all the major carriers appear to have sold out pre-orders and are quoting longer ship times for the iPhone 6 Plus.See also: Apple Unveils iPhone 6 Plus, A 5.5-Inch PhabletApple has not released numbers for how many iPhone 6 Plus and iPhone 6 models were available for preorder, and an early rumor indicated that there may have been fewer of the larger model available. Still, AT&T spokesman Mark Siegel told Re/code that demand is higher now than it's been in either of the last…
  • How Firefly Lets You Explore Your Universe

    ReadWrite Sponsors
    12 Sep 2014 | 9:00 am
    This post is sponsored by AT&T. As a promotional post, it reflects the views of the sponsor, not ReadWrite's editors.Amazon's first smartphone, the Fire phone, has a technology called Firefly that looks at the universe of things from as many perspectives as possible.When you press and hold down the dedicated Firefly button, the smartphone identifies printed text on posters, magazines, and business cards. It can also read text off a computer or television screen. Its image-recognition software can identify email addresses and phone numbers and scan QR codes and barcodes.  From…
  • EFF Urges Congress To Protect Privacy In The Cloud

    Lauren Orsini
    12 Sep 2014 | 7:15 am
    Despite its misleading name, the Electronic Communications Privacy Act of 1986 made it legal for the U.S. government to obtain citizens’ email without a warrant or probable cause. Now the Electronic Frontier Foundation and 70 other civil liberties organizations, public interest groups, and companies are trying to get it revised. This week they sent two letters to the House and Senate urging lawmakers to reconsider the “archaic” act. The first promotes HR 1852, the bipartisan Email Privacy Act, and the other its Senate companion bill S. 607, the Electronic Communications Privacy Act…
  • The Unfiltered Peter Thiel Talks Startups, The CIA And Female Founders

    Matt Asay
    12 Sep 2014 | 7:00 am
    Peter Thiel, at turns smug, acerbic and brilliant, has opinions on most everything. I first met him a few weeks before I graduated from law school and after he had pulled off the sale of PayPal to eBay for $1.5 billion. Why did he bother to accept a random lunch invitation from a nobody?I don't know. But that's part of Thiel's odd and endearing genius.Now a successful hedge fund operator and angel investor, Thiel regularly gets asked his opinion on most everything. And he doesn't hold back. Most recently, he took to Reddit to answer questions on everything from the CIA's role in Palantir to…
  • add this feed to my.Alltop

    Mashable

  • U2's Manager Responds to Backlash: If You Don't Like This Gift, Delete It

    Brian Anthony Hernandez
    14 Sep 2014 | 5:28 pm
    U2 is well aware of the negative reactions some iPhone users have expressed after discovering the band's new album, Songs of Innocence, had been automatically downloaded onto their devices as part of an elaborate Apple stunt In fact, U2 had anticipated the backlash all along, the band's manager Guy Oseary told Mashable during a 20-minute interview (full Q&A, below) to discuss the unconventional album release, the reception to it and retailers' fears about digital exclusives like U2's See also: 26 U2 Albums Hit iTunes Top Albums Chart at Once After Apple Stunt "It’s a gift from…
  • 'Django Unchained' Actress Claims Police Accosted Her for Kissing Her Husband in Public

    Laura Vitto
    14 Sep 2014 | 4:50 pm
    Actress Daniele Watts, who is black, says she was accosted by Los Angeles Police Department officers on Thursday after she engaged in public affection with her white husband, Brian James Lucas. Watts, who appeared as CoCo in Django Unchained and currently stars on the FX show Partners, shared her story on Facebook. See also: 5 Things You Need to Know About Police Militarization in America "Today I was handcuffed and detained by 2 police officers from the Studio City Police Department after refusing to agree that I had done something wrong by showing affection, fully clothed, in a public…
  • Memorial Statue of Singer Amy Winehouse Unveiled in London

    Laura Vitto
    14 Sep 2014 | 4:00 pm
    Fans of the late Amy Winehouse gathered on Sunday at Stables Market in Camden, North London to witness the unveiling of a memorial statue created in the singer's likeness The bronze sculpture was positioned in the center of the market on the anniversary of what would have been Winehouse's 31st birthday, BBC News reports. The singer died three years ago from alcohol poisoning at the age of 27 Winehouse's parents, Mitch and Janis Winehouse, were present at the unveiling, as was actor Barbara Windsor, The Guardian reports. Mitch Winehouse and Janis Winehouse pose for a picture with a statue of…
  • United Nations Reveals List of Leaders Attending Upcoming Climate Summit

    Andrew Freedman
    14 Sep 2014 | 2:58 pm
    The United Nations Secretary-General's daylong Climate Summit in New York on Sept. 23 will draw about 120 heads of state, and many lower-ranking officials, according to a list of speakers the U.N. released this week. President Barack Obama will attend on behalf of the U.S., but China and India — the first and third-largest emitters of carbon dioxide — will be represented by lower-level officials. Carbon dioxide, the main long-lived greenhouse gas that is causing global warming, stayed at or above 400 parts per million for several months in 2014 — the highest it has been in…
  • Miley Cyrus Covers Led Zeppelin's Powerful 'Babe I'm Gonna Leave You'

    Brian Anthony Hernandez
    14 Sep 2014 | 1:30 pm
    Miley Cyrus took on Robert Plant's gritty soaring vocals in her cover of Led Zeppelin's "Babe I'm Gonna Leave You," a song on the band's self-titled debut album from 1969. Although Joan Baez initially performed a folksy version of the tune in 1962, Led Zeppelin popularized it. Now, headline-magnet Cyrus has put her stamp on it See also: Miley Cyrus Reacts Beautifully to Facebook Fans' Tales of Homelessness The 21-year-old, who recently won Video of the Year for "Wrecking Ball" at the MTV VMAs, posted a raw cover of "Babe I'm Gonna Leave You" on SoundCloud. She renamed hers "Baby, I'm Gonna…
 
  • add this feed to my.Alltop

    Charlene Li

  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer

    Charlene Li
    9 Sep 2014 | 9:49 pm
    While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […] The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li.
  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • add this feed to my.Alltop

    Sensei Marketing

  • Facebook to Fix Security Issue in iOS App

    Sam Fiorella
    4 Sep 2014 | 3:57 am
    Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, and did.  Last December I posted an article calling out the Android permission settings on the Facebook Messenger app and others like it. I highlighted the threat that the “without your permission” stipulation, among others, could open the door for…
  • Is the War Between Marketing and IT Over?

    Sam Fiorella
    28 Aug 2014 | 8:44 am
    The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughing at the marketing team’s request and timeline. Conversely, IT departments are often myopic in the way they work, too focused on the task’s parameters, technology, and security concerns to understand the bigger business need. Few companies have been able to find common middle…
  • Ikea Targets Millennials, Combines Sitcom and Reality TV Themes

    Sam Fiorella
    25 Aug 2014 | 5:58 am
    Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials. Here’s the scenario: The show’s host welcomes a millennial couple as they enter an Ikea store and has them hypnotized into parenting their future children (played by actors) through various life dramas. The…
  • Is our addiction to the utility of mobile apps blinding us to potential security issues?

    Sam Fiorella
    18 Aug 2014 | 6:32 am
    Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good on its promise to force users to download a separate app if they wanted to continue to IM their friends using its platform, which, I assume, is the reason that my year-old post gained so much traction. Unfortunately, I inaccurately used…
  • Sony Finds Influencers Among Friends, Not Social Celebrities

    Sam Fiorella
    13 Aug 2014 | 12:17 pm
    Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy but how can you target those friends? Over the last three years, social scoring platforms like Klout, Kred, and PeerIndex have been making news in marketing circles with claims that they can identify the most influential people in…
  • add this feed to my.Alltop

    Martin Shervington

  • The power of ‘words and images’ we use on Google+

    Martin Shervington
    12 Sep 2014 | 12:28 am
    This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is, what emotional response do you want to create? Do you consider this […] The post The power of ‘words and images’ we use on Google+ appeared first on Martin Shervington.
  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
  • An interview with Martin Shervington and Geekbeat!

    Martin Shervington
    18 May 2014 | 3:12 pm
    Hello there! If you would like to know a little more about me that just my Google+ content then check out this lovely interview with a buddy of mine, David Foster: The post An interview with Martin Shervington and Geekbeat! appeared first on Martin Shervington.
  • The Oculus Rift – virtual reality just got ‘real’.

    Martin Shervington
    26 Apr 2014 | 7:05 pm
    Introduction With Facebook’s purchase of Oculus Rift, a virtual reality gaming device, the new world of virtual reality just became more real. This post gives you an idea of my UberGeekiness as I try it out for myself. I believe that the virtual world will rapidly become a new platform, like desktop, like mobile, but […] The post The Oculus Rift – virtual reality just got ‘real’. appeared first on Martin Shervington.
 
  • add this feed to my.Alltop

    Social Media Today

  • Content Marketing: 3 Things To Remember

    Caroline Melberg
    14 Sep 2014 | 6:48 am
    Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all.
  • Cloud Computing: Top 6 Trends

    Peter Trapasso
    14 Sep 2014 | 5:47 am
    Cloud computing is here to stay and its growth is being driven by several trends at the moment. Mobile devices that use apps to access data on public and private networks are in use worldwide.
  • Brand Development & Content Strategy: 3 Tips for Dealing with 2 Birds

    Leslie Nuccio
    14 Sep 2014 | 4:44 am
    One of the most interesting things about setting content strategy, to my mind, is this: good brand development and good content marketing go hand-in-hand.
  • Sell with Your E-Mail's Subject Line with 7 Simple Tips

    Craig Klein
    14 Sep 2014 | 3:42 am
    In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you.
  • SMToolbox: Canva, Your Essential Social Media Graphics Tool

    Steve Rayson
    14 Sep 2014 | 1:00 am
    I love tools that make my life easier - tools that produce great results but are so well designed they save me time. Canva is the latest example. It is transforming my social media productivity by helping me produce graphics that are relevant and effective for posts as well as each social network.
  • add this feed to my.Alltop

    Social Media Explorer

  • Stop Creating Content

    Jason Spooner
    12 Sep 2014 | 9:31 am
    Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that content strategy by pumping out content by the truckload. However, when you look at the results of these talented people, are you blown away? Sure you’re getting indexed in Google, and you’re getting a handful of shares and comments on various social platforms, but is the content successful? If it’s not, you might be a bit perplexed. After all, you’ve done the keyword research, you’ve audited your audience, and you even have a production…
  • Is Fun Content Over-rated?

    Tracey Parsons
    11 Sep 2014 | 3:00 am
    So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed’s attention and it wasn’t you. You know why? Apparently that stuff is fun. Not for me, per se, but for the gaggle of people I know on Facebook it must be the most fun thing in the world. And guess what, people like fun. At first, I thought this was all about the fun, but then I realized, it is exactly the type of fun people like. They like fun that is all about them. So, if you can…
  • Be More Awesome? Challenge Accepted!

    Matt Hollowell
    10 Sep 2014 | 3:00 am
    It’s going to be LEGEN…wait for it… I’ve been binge watching “How I Met Your Mother” lately (I’m only up to season 7, so no spoilers), and the more I spend quality time with Barney Stinson, love him or hate him, the more I feel he personifies the current state of Social Marketing, at least in part. That might sound like a stretch, but stay with me and see if you see your brand in his suave, yet sometimes flawed character. If so, maybe there is something for us all to learn here. Suit Up! Every day, brands suit up. We pretty up, use language that is often incomprehensible yet…
  • How to make the perfect social media quiz

    Josh Haynam
    9 Sep 2014 | 3:00 am
    Quizzes are the fastest growing form of content. On Interact alone, more than 3000 quizzes have been created in the last few months. Perhaps not surprisingly, the top 10% of those quizzes receive 90% of the traffic. In an attempt to figure out what distinguishes a good quiz from a “bad” quiz (that gets very few views), we put together a huge excel file of quizzes made using Interact and ran some statistics to discover what sets the high traffic quizzes apart from the rest. Here’s what we found: There are five attributes of a “perfect” quiz A title that sticks out on social media A…
  • If The Metric Isn’t Money, You Cannot Measure ROI

    Jason Falls
    8 Sep 2014 | 3:00 am
    The single biggest challenge both communications professionals and the business leaders they answer to have to overcome is understanding business metrics. There are generally two kinds: Those related to revenue and those related to intangibles. When you’re measuring revenue, you can calculate return on investment (ROI). When you’re not measuring revenue, you can’t. Yet both communications professionals and their managers somehow still think it’s okay to hold us to ROI standards for any and all business objectives. The manifestation of this conflict reared its confusing head last week…
  • add this feed to my.Alltop

    @ProBlogger

  • Creating and Selling Ebooks Webinar

    Stacey Roberts
    11 Sep 2014 | 6:48 pm
    This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. It covers: Sell Sheets: Do you need one? What is it? How to make a good one. What content to have in your book – what shouldn’t you miss? An effective book outline Thinking about your audience Your review process Writing tips – not only to get content written, but also tips about format, consistency and even mindframe mid-book The editing process Adding visual elements…
  • How to Craft a Blog that Attracts Customers and Converts Like Crazy

    Stacey Roberts
    9 Sep 2014 | 9:54 am
    This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m being honest (and I always am!) then you need to know one thing: A blog that doesn’t make money is a hobby, and a hobby is not a business. The truth is, many of us don’t know what we’re doing when we’re first starting out online. Learning how to create a website, identify your ideal customer and convert them into sales will be a process,…
  • Hypnotic Writing | 5 Effective Strategies To Put Your Reader In A Trance.

    Guest Blogger
    8 Sep 2014 | 9:30 am
    This is a guest contribution from Thai Nguyen of Wantrepreneur Journey. You are getting sleepy…very sleepy… That’s typically what comes to mind when you think of hypnosis—a stage show with some unfortunate soul doing the chicken-dance. However, those who practice hypnosis are quick to give a proper explanation. Here’s the textbook definition: The induction of a state of consciousness in which a person becomes highly responsive to suggestion or direction. We enter into hypnotic states on a daily basis; completely absorbed in an activity and losing track of time. It happens when…
  • The 5 Step Voyage of Creating Awesome Content

    Guest Blogger
    7 Sep 2014 | 9:36 am
    Image via Flickr user na.harii. This is a guest contribution from James Scherer. Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read? You’re falling victim to content stagnation, and it’s something we all deal with. Perhaps you need a refresher, a reminder, or just someone to give you a few new ideas - a nudge along the way. This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of…
  • Top 10 Web-Based Personal Project Management Tools

    Guest Blogger
    4 Sep 2014 | 9:43 am
    This is a guest contribution. Every time we encounter the phrase “project management”, the very first thought you might have is that only businesses undertake projects for managing their needs. In reality, time-bound activities can be dealt as a project, irrespective of size. A wedding, opening a small store in a city, renovating an old home or a dumped caravan are all projects. They all require planning, have limited time, have cost and have a deliverable or objective. So, if we consider some of our daily personal activities or blog work as projects, we can apply principles of…
 
  • add this feed to my.Alltop

    Scott Monty

  • This Week in Digital - 9/5/2014

    5 Sep 2014 | 8:00 am
    Leaks from iCloud and Home Depot show cracks in security, the newspaper industry continues its slide, social acquisitions continue, Twitter maps out its product offering, Facebook patent acquisition hints at new developments, why listening matters, the gaps in cross-channel marketing, how to stand out in a boring industry, social media strategy in one slide, the updated CMO Survey and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology,…
  • This Week in Digital - August 29, 2014

    28 Aug 2014 | 9:05 pm
    After a two-month hiatus, This Week in Digital is back.The numbers behind the #IceBucketChallenge, the value of inbound marketing, Amazon loves Twitch, Uber hates Lyft, Facebook cracks down on click-bait, Twitter opens the analysis floodgates, Hyperlapse speeds up Instagram's video, companies are still trying to figure out ROI, your brand may not own its Facebook likes, native advertising developments, a slew of ebooks for Content Marketing World and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of…
  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
  • add this feed to my.Alltop

    Social Fresh

  • How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks

    Chris Brogan
    11 Sep 2014 | 4:00 am
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your business. His tips are below. I highly recommend you implement them for your business today. —- Blogging is dead. We all know that. We know because people tell us this every few weeks. Sometimes, when Facebook lets you see a post that someone didn’t pay to promote, you’ll see it there. “I’ve quit blogging.
  • How Tim Cook changed the Apple Watch social media conversation

    Jason Keath
    10 Sep 2014 | 7:16 am
    The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment sections of newspapers, in 50 languages and 200 countries. So everything basically. Before the official keynote announcing the Apple Watch, the conversation was split somewhat evenly between design, cost, and the functions of the watch. With design taking up 40% of the conversation and secondarily, potential cost taking up 32% of the discussion…
  • Tip: The live appearance lead magnet

    Jason Keath
    9 Sep 2014 | 4:00 am
    Any time you make a public appearance you should TRY to get email leads out of it. No matter how small or large the event, have a couple resources you can point people to that allow you to start a longer conversation with folks beyond that initial first encounter. These resources are called lead magnets. They are simply a reason for you to give me your email. It can be a download, a contest, a free webinar, etc. The more specific these lead magnets are to the live appearance the better. Let’s look at two examples that I have used in the past 12 months. 1. Presentation Downloads I…
  • The Ultimate Guide To Social Media Contests, 15 Steps

    Erica Campbell Byrum
    8 Sep 2014 | 4:00 am
    It’s sometimes tricky, with social marketing, to separate your efforts from the “noise” of every other piece of content, news, and nonsense out there on the web. It is a challenge to establish and build meaningful relationships with your followers, with so much competing for their attention. That’s where social media contests come in. Contests are a great way to increase excitement and exposure of your company and brand socially while allowing you to crowdsource loads of content. If you plan on running a social media contest, use this timeline to successfully plan and execute the…
  • What were the top company blogs of 2014?

    Nick Cicero
    5 Sep 2014 | 4:00 am
    Top 10 Corporate Blog Awards: Nominations | Coming Soon | Coming Soon Nominate your favorite brand blog in the comments below! Attention Social Fresh community: We need your help. The corporate blog is not dead. The blog is the cornerstone of publishing and content marketing for your company, but all too often companies focus on the next shiny object in social media, forgetting about the importance of owning their own content in a place where consumers, both current and prospective, can come back any time to consume a wealth of information. While some corporate blogs have become the stuff…
  • add this feed to my.Alltop

    OkDork.com

  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
  • We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

    Paul Shapiro
    9 Sep 2014 | 7:13 pm
    This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on…
  • Are things happening to you or are you making things happen?

    Noah Kagan
    2 Sep 2014 | 1:25 pm
    There is one key difference I’ve noticed among successful business owners and the “wantreprenuer” crowd. One group is waiting for the right _______ (fill in the blank). And the other group decided to make things happen for themselves. Period. I’ll let you take a lucky guess on which group is successful. Today, I want to show you three perfect examples of what it looks like to “make things happen” for yourself. Example 1: James Clear is a good friend and an impressive business guy. He’s built a number of businesses and travels the world taking incredible photographs. He was in…
  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
  • The 6 Step Guide to Getting Free Press for Your Startup

    Noah Kagan
    12 Aug 2014 | 2:23 pm
    To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the…
 
  • add this feed to my.Alltop

    blog

  • Consumers define the moment of truth

    Brent Robinson
    12 Sep 2014 | 9:47 am
    People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of truth – the moment at which the shopper decides to buy – can be anywhere and at any time. According to Bazaarvoice CEO Gene Austin: “Like your brand, the moment of truth is defined by the consumer. The moment of truth is, ‘I need the content now, anywhere, anytime, on any device, with impeccable quality.’” Omnichannel consumers demand consistent, quality brand experiences…
  • Netflix goes social with movie recommendations

    Rachael Genson
    8 Sep 2014 | 7:26 pm
    Last week Netflix announced a social update allowing users to privately recommend video content to Facebook friends. After watching a movie or TV show, the site will ask users whether they want to suggest the content to a friend, giving them the ability to provide viewing suggestions without broadcasting that recommendation to their entire Facebook friend list. With the number of social posts bombarding our newsfeeds numbering in the hundreds of thousands each day, this kind of selective recommendation service seems sensible. But for those of us in the reviews industry, the update begs the…
  • Social engagement on both sides of the brain

    Frank Burns
    5 Sep 2014 | 12:35 pm
    The best stories combine the rational and the emotional. Stories that connect with the head and the heart are more likely to captivate and be remembered. Think of a movie that is all car chases and no love story, or vice versa—your favorites have a bit of both. Following this pattern, the strongest brands connect with consumers through persuasive and authentic communication that taps into both the rational and emotional parts of the brain. Moreover, the most effective word-of-mouth marketing programs fuse different forms of content to reach each side equally: Rational + Emotional. Sometimes…
  • Why authentic brands will triumph

    Tara DeMarco
    2 Sep 2014 | 9:59 am
    The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews online. The lack of transparency about how businesses collect data and monitor consumer opinions contributes to this lack of confidence. Authenticity will define the future of online word-of-mouth The fraudulent actions of a few companies have degraded the value of online word-of-mouth (WOM), the most powerful digital selling tool. This distrust is even more prevalent in global regions like…
  • Engaging your strategic influencers: What B2B marketers can learn from B2C

    Aaron Peterson
    28 Aug 2014 | 4:46 pm
    Ecommerce has been revolutionizing and evolving business to consumer (B2C) commerce for the past couple decades. The push by business to business (B2B) to develop a sophisticated eCommerce experience on par with what is available from the leading brands and retailers in B2C is fundamentally changing the traditional notions of B2B online strategy. B2B brands that openly embrace this evolution will gain a much-needed advantage over their antiquated competition. I recently had the chance to speak with industry blogger, Angie Panezott, on the ecommerce transformation currently taking place in the…
  • add this feed to my.Alltop

    12 Most

  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
  • 12 Most Trendy Clichés on Social Media

    Paul Biedermann
    8 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   On any given day in the world of social media, you will see at least one (if not several!) of these beyond-overused clichés. Funny thing is, everytime I see one, I can’t help thinking there’s a person on the other side — smirking, totally self-enamored with their clever wit — even […]
  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
  • add this feed to my.Alltop

    chrisbrogan.com

  • Find Intensity

    Chris Brogan
    13 Sep 2014 | 7:45 am
    I’ll admit it. I’m obsessed at the moment with this video with CT Fletcher, Kai Greene, and Dana Linn Bailey. (NOTE: this video is FULL of curse words, so if you’re a bit sensitive to such, do not push play). I’m obsessed for a reason. I’m thinking a lot about intensity. The Vast Distance Between “Doing” and Intensity I’ve been working on my fitness for a while. Those of you who follow me on Instagram have been subjected to my sweaty selfies for years. But two major changes have happened back to back, and in them, I’ve found a lesson…
  • Get Some Chris Guillebeau

    Chris Brogan
    13 Sep 2014 | 7:05 am
    There are few people who I think have the opportunity to start and maintain a cult. Chris Guillebeau is one of them. He’s so lovable, so damned addictive, and his ideas are YOUR ideas. He gives them to you and hopes you’ll do what he did: work and make them real. Pick up this book by Chris Guillebeau – The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. The deal is this. You’ve got to read the book, but you have to DO something with it. Oh, and here’s my interview with him: Continue Reading
  • How to Blog for Business

    Chris Brogan
    9 Sep 2014 | 2:29 pm
    Writing posts on this blog has been a cornerstone of my business for quite a while now. I started blogging in 1998 (we called it “journaling” back then), but it wasn’t really until somewhere around 2005 that I started figuring out how it would be part of my actual business (and by that, how it would be a way to make money). How to Blog for Business There are so many ways to look at this. You can choose to think of your blog as a media company, and stuff ads on it. I love ads, well, ads for things that make sense. The sidebar at [chrisbrogan.com] is full of companies I…
  • Build Your Home

    Chris Brogan
    5 Sep 2014 | 2:05 pm
    It all started making sense a little bit at a time, and then a lot at a time, and then I really saw it all, in a kind of continuum. By spending a lot of time analyzing what people have said to me at various events, in my inbox, in between their “official” statements and professional posturing, I’m starting to understand what’s needed by the Owners I so humbly intend to serve. There’s a war, such as it were, and the enemy has been named. But before we talk of war, we have to start where it always starts: at home. Build Your Home Life has changed over the last few…
  • The Front Shop and the Back Room

    Chris Brogan
    3 Sep 2014 | 7:59 am
    If you look at chrisbrogan.com, it’s built for conversion. There are my courses for sale, other projects, and then some of the free resources (which are also built to convert you). This is the front shop. This is where people stop by. They get here via Google (The #1 search term lately for people finding this site is “Chris.” Talk about people not being especially picky with their time.” It’s up to me to help them understand the better story so they can choose what to do next. But that’s the “front shop,” where anyone can browse. Once people get…
 
  • add this feed to my.Alltop

    Logic+Emotion

  • 5 Ice Bucket Envy Filled People To Avoid

    David Armano
    18 Aug 2014 | 9:20 am
    Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it seemed like the right thing to do.  Is the infamous "Ice Bucket Challenge" working? According to the New York Times, the campaign has raised over 13 million dollars compared to the 1.7 million raised last year at this time. So is there a down side? According to my social feeds—kind of. While I don't agree with them, here's a snapshot of some of the feedback I've seen in addition to the…
  • Should You Help Someone You Don't Know? Yes.

    David Armano
    14 Aug 2014 | 1:41 pm
    Meet Justin Levy.I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update on social media caught my attention and hasn't lost it since. Recently, Justin posted the following: And since then, he's undergone one of several surgeries for his shoulders which were both badly injured due to the violent nature of the seizure. To make matters even more unnerving, a brain tumor has been found and he's scheduled to have the majority of it…
  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
  • The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

    David Armano
    18 May 2014 | 6:40 pm
    "To improve is to change; to perfect is to change often"~Winston ChurchillThere are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times 2014 Innovation Report. Recently leaked, presumably in some connection with the dismissal of executive editor Jill Abramson the 91 page report has been somewhat eclipsed by the debate around Abramson. But while that story has been garnering the most attention in the media—it is the innovation report which needs to be read cover to cover by anyone whose work…
  • add this feed to my.Alltop

    Spiral16

  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
  • This is Your Brain on Social Media. Any Questions?

    Alan Rapp
    9 Sep 2014 | 6:00 am
    Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable to control how much time they spend online, and 89% of those surveyed admitted to experiencing “Phantom Vibration Syndrome” (believing their phone vibrated with anticipated social media updates when it did not). The study also seems to support the theory that social media is…
  • Words & Music: Following the #VMAs

    Alan Rapp
    2 Sep 2014 | 12:42 pm
    The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it important to know the difference between how a product, person, or event is discussed online across the web? Brands, celebrities, and companies should be aware how language can shift when talking about the same topic in a news article versus a blog or Twitter post not only to allow them to better track…
  • Network & Fans Embrace Campaign to #DontKillSeanBean

    Alan Rapp
    14 Aug 2014 | 1:12 pm
    For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make sure the actor survived the show’s first season piggybacking an existing online campaign to let Bean live through the ends of his movies. Where the original campaign may have failed (the number of his on-screen deaths is staggering) this one has a chance, that is if the show can stay on the air and…
  • The History of Hashtivism [INFOGRAPHIC]

    Alan Rapp
    6 Aug 2014 | 6:00 am
    The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) phrase can play huge dividends given visability and an engaged audience willing to spread the message. This infograpic from Infographic World takes a look back at some of the more memorable and successful hashtag activist stands. We’ve previously discussed the #CancelColbert…
  • add this feed to my.Alltop

    idaconcpts.com - Ideas and Concepts from Damian Davila

  • The Importance of Construction Turnaround Services

    Damian Davila
    14 Sep 2014 | 12:43 pm
    Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating. The turnaround service will make sure that every machine is kept in…
  • Holiday Phone: Keeping in Touch While Abroad

    Damian Davila
    13 Sep 2014 | 8:26 am
    Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions? The time to plan your communication strategy is…
  • Shipping and Storage Containers For All Needs

    Damian Davila
    11 Sep 2014 | 1:07 am
    There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage The storage on a property can be minimal because of the size of the property, but these containers provide storage space that the business can stack and organize easily. These containers can be…
  • Online Marketing 101 for Entrepreneurs

    Damian Davila
    2 Sep 2014 | 11:56 pm
    When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. You simply need to get your business into the online discussion world with a few key strategies. Start with Your Website With websites being necessary in today’s…
  • Texting: The Better Option to Communicate [Infographic]

    Damian Davila
    29 Aug 2014 | 5:48 pm
    Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new…
 
  • add this feed to my.Alltop

    NowSourcing.Com » Blog

  • DAM: It’s About Saving Your Assets

    Kari
    12 Sep 2014 | 12:48 pm
    Source: Extensis and the DAM Learning Center
  • Think Big Louisville: It’s Time To Act

    Maggie Kimberl
    2 Sep 2014 | 12:11 pm
    It’s time for Louisville to think big.  That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Brian Wallace, Founder of NowSourcing, Jason Falls, VP of Marketing at Cafe Press, Tony Schy, Executive Director at Velocity, and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd.  Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. The overarching theme from the evening was that we shouldn’t aspire to be the next Austin, Boston, or…
  • How Do Optimists Stay Inspired?

    Brian Wallace
    28 Aug 2014 | 6:35 am
    It’s not always easy to be an optimist. I speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. Think of it as the Chicken Soup for the Marketer’s Soul. You might think it’s exhausting to keep up such a pace – guess what? It is! People on the Internet are so cynical; just read the comments on any article. On social media, people find it much more easy to talk about the…
  • How To Take A Better Selfie

    Kari
    7 Aug 2014 | 12:20 pm
  • Moon Storage

    Kari
    7 Aug 2014 | 11:05 am
    Courtesy of: SelfStorage.com
  • add this feed to my.Alltop

    Bokardo

  • Three important points about listening to your customers

    bokardo
    10 Sep 2014 | 6:50 am
    Great list by Braden Kowitz on why you should listen to your customers: Several important points: 1) People love to say they talk to customers but rarely do. And some people talk to a couple customers, feel good about it, and assume their job is done. But the fact is that you have to go after feedback with a club. How do you know if you’re talking to your customers enough? Easy: You’re not surprised by what they say anymore. 2) Hiring a designer will not make you a design-first company. I’ve known lots of business owners who want to “get some design in here” by…
  • Tips for doing Lean Research

    bokardo
    3 Sep 2014 | 6:53 am
    A nice set of notes here: The Right Way to Do Lean Research, curated from a discussion panel of several folks who really know their stuff: Christina Wodtke, Laura Klein, Todd Zaki-Warfel, and Mike Long. Right questions: Ask the right questions and save a tremendous amount of time by knowing what you want to learn before doing research. Right people: Talk to the right people about your product: the people would actually pay for it. Right test: The research method you choose depends on what you want to learn and where you are in the product development process. Right place: You try to put…
  • How architecture can inform UI design

    bokardo
    2 Sep 2014 | 7:19 am
    It is said that all designers wished they were architects…or something like that. Over at the Percolate blog former architect Melissa Mandelbaum has written Applying Architecture to Product Design: Lesson 1 in which she points out the architectural principle of circulation is pretty much the same thing as navigation in UI design. Mandelbaum writes: “The circulation of buildings not only affects your perception of them, but also your usage and behavior within them. Continuing the apartment example, stairs would likely lead you to go home less frequently than you would if you had an…
  • Why Apple doesn’t do MVPs

    bokardo
    1 Sep 2014 | 10:48 am
    The Biggest Lesson I Learned as an Apple Designer is a thoughtful piece that pushes back on the standard advice given out today of creating an MVP (minimum viable product) and learning as you go. It comes from a former Apple designer, Mark Kawano (who also wrote about Apple’s design culture), and suggests that MVPs just don’t make sense within the Apple process. Instead of “launching and learning”, Apple waits until their products are much more mature and offer a more complete experience: “Waiting to launch a product until its “magical” moment goes…
  • Secret, you keep using that word…

    bokardo
    28 Aug 2014 | 7:16 am
    After calling the app “Secret”, letting everyone who uses it think it’s secret, the founder of Secret now acknowledges that the information you submit is not, in fact, secret: “The thing we try to help people acknowledge is that anonymous doesn’t mean untraceable,” David Byttow, chief executive and co-founder of the Secret, told Wired in an interview this week. “We do not say that you will be completely safe at all times and be completely anonymous.” I used Secret for a day, submitted one “secret”, realized it’s not good mojo and then assumed that…
 
  • add this feed to my.Alltop

    Collective Thoughts| Collective Thoughts

  • Boston’s Top Companies And People

    Brian Wallace
    11 Sep 2014 | 1:20 pm
    Boston is making quite the name for itself in the business world.  Learn more about the top movers and shakers from this infographic.
  • Save Your Company Money With Digital Asset Management

    Brian Wallace
    11 Sep 2014 | 10:16 am
    All that time you waste searching for and requesting permission to access digital files at work is costing your company money.  Learn how you can save your company significant money by managing your digital assets, as outlined in this infographic.
  • Top Cities For Homebuying

    Brian Wallace
    4 Sep 2014 | 10:37 am
    If you’re in the market to buy a home, now is the time.  The housing market is slowly rebounding from a pretty epic recession, but fortunately the experts agree things are looking up.  There are some cities that are looking better than others right now, and the experts at Shea Homes have compiled this list of the 15 best cities for buying a home.  Rochester and Phoenix top the list.  Is your city on the list?  Click here to find out.
  • Thinking Critically About Critical Thinkers

    Brian Wallace
    12 Aug 2014 | 12:03 pm
    How can you attract critical thinkers to your company?  Learn more about recruiting and retaining qualified candidates from this infographic.
  • Enticing Customers With Digital Signs

    Brian Wallace
    12 Aug 2014 | 8:02 am
    Technology can enhance our lives in many ways.  Check out this infographic for details about how it can enhance the fast food experience.
  • add this feed to my.Alltop

    Brian Solis

  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • add this feed to my.Alltop

    Geek Girlfriends

  • You Can Learn Anything

    Christina
    20 Aug 2014 | 5:32 pm
      I got a great email from Sal Khan this morning. I’m a big fan of the Khan Academy (of which he is the founder (that’s a link to how he got started; a story he tells well.) It has saved my kids in school — and made up for failures in their schools —  more times than I count. I tap it when I wish I knew something. (Or when I forget how to do the math.) But that man (Sal) is on a mission to make people smart. And that, to me, seems like the best way to save the world, stop the Apocalypse, and halt the idiocracy. I think he’s kind of a super hero,…
  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
 
  • add this feed to my.Alltop

    Dan Zarrella

  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
  • [New Data] Use “Quotes” and #Hashtags to Get More ReTweets

    Dan Zarrella
    14 Oct 2013 | 9:30 pm
    Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and hashtags. Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. Thanks to the large dataset, there is a 99.9% confidence interval that Tweets with hashtags get more ReTweets than…
  • add this feed to my.Alltop

    Emily Chang - Designer

  • Infinite

    Emily Chang
    13 Sep 2014 | 2:11 pm
    “The power of imagination makes us infinite.” – John Muir
  • wispy above the grid

    Emily Chang
    13 Sep 2014 | 11:47 am
    Instagram filter used: Normal View in Instagram ⇒
  • deets

    Emily Chang
    7 Sep 2014 | 1:17 pm
    Instagram filter used: Inkwell View in Instagram ⇒
  • green tea mousse and fudge brownie

    Emily Chang
    5 Sep 2014 | 12:06 pm
    Instagram filter used: Normal Photo taken at: Samovar @ Yerba Buena Garden View in Instagram ⇒
  • squash dumplings, tempeh, veg, brown rice bowl

    Emily Chang
    5 Sep 2014 | 11:32 am
    Instagram filter used: Sierra Photo taken at: Samovar @ Yerba Buena Garden View in Instagram ⇒
  • add this feed to my.Alltop

    Beth’s Blog

  • A Guide to Evaluating Networks

    Beth
    9 Sep 2014 | 9:27 am
    Note from Beth:I met Madeleine Taylor back in 2009 while I was Visiting Scholar at the David and Lucile Packard Foundation.  This was fairly early in the Foundation’s exploration of networks and Madeleine came in to discuss her approach to evaluating networks.   We draw a lot of network depictions on napkins and had an amazing conversation. I captured it in this blog post.  Fast forward five years, Madeleine has published a new guide on evaluating networks.  She kindly wrote this guest post about it.   A Guide to Evaluating Networks – Guest Post By Madeleine Taylor Over…
  • NTEN Leading Change Summit #14lcs: Reflection

    Beth
    8 Sep 2014 | 11:51 am
    Photo by Trav Williams Last week I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.  The event also included plenary speakers, including a provocative talk about data methods from Alexandra Samuel.  There were cross-track sessions that ranged from traditional panels to an unconference.    The culmination of these two and half very intense days was an Idea Accelerator Lab.
  • Has the Ice Bucket Challenge Spawned Charity Jacking?

    Beth
    28 Aug 2014 | 8:49 am
    The amount of money raised for ALS research through the IceBucket Challenge is almost $100 million and the other impacts are just as impressive.    Scores of nonprofit fundraising staffers report being called on to replicate the challenge.    Jeremiah Owyang has provided the easy recipe and I’ve provided an analysis of what can and cannot be reproduced.   So, now we are seeing an emerging practice that for lack of a better phrase, I’m calling “Charity Jacking.” Charity Jacking is similar to brand jacking and  news jacking, defined by David Meerman Scott as the…
  • Personal Health Data: It’s Amazing Potential and Privacy Perils

    Beth
    27 Aug 2014 | 9:00 am
    This is a graph of aggregate data from Jawbone,a wristband that people wear that tracks their steps throughout the day and their sleep patterns during the night. (h/t Robert Scoble)   This aggregate data shows exactly when and how many people in the San Francisco were bolted awake by the recent Napa Valley earthquake.   This is one of the first reports using “Personal Health Data” in aggregate, using data points around sleep tracking to look at a natural disaster.    As Jacob Harold mused on Twitter, “In such a moment of something so powerful and scary as an…
  • Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

    Beth
    26 Aug 2014 | 11:52 am
    Is success of the Ice Bucket Challenge a happy accident for ALS  and the people who suffer from the disease or is the first example of the power of crowd charity?    Can other nonprofits reproduce it?   My answer: yes and no. The Ice Bucket  Challenge has raised over $88.5 Million Dollars to fight the horrible disease, according to the ALS Association web site.    Just one week ago, donations totaled $22.6 million.  In just seven days, donations have skyrocketed by an average of $9 million per day, now totaling $88.5 million.    And critics, with a scarcity mindset, talk about…
 
  • add this feed to my.Alltop

    Chris Heuer's Insytes

  • My Photo in Opening Sequence of Intruders on BBC

    cheuer
    22 Aug 2014 | 11:52 am
    In the ain’t it cool department, this ranks up there for me. As many of you know, I love photos, and occasionally take some pretty good ones – portraits, landscape, abstract, weddings, sunsets, conferences and more.  Occasionally, I shoot photos from planes of the earth below. So this one time while we were circling SEA-TAC […]
  • Building Our Future: A Blueprint for Leading in a Connected Society

    cheuer
    27 Feb 2014 | 11:35 am
    Note: This post outlines our plan for a video project / documentary we are producing while in Austin next week. Many of you, like myself, have spent the past several years, or decades perhaps, focused on inventing and building our future. Through our own personal experiences, challenges and insights we’ve made decisions about where we […]
  • Social Business Isn’t Dead, It’s ____________

    cheuer
    29 Jan 2014 | 12:41 am
    Here at IBM Connect 2014 in Orlando this week I’ve had a epiphany. Or perhaps, I should say that I have actually come to face the facts I have long known to be true, yet tried to forget. Or rather, I tried to ignore the facts by imbuing my support for the bigger idea that is […]
  • CES 2014 – Technology Solutions, Not Gadgets

    cheuer
    9 Jan 2014 | 1:22 pm
    I’ve been trying to synthesize everything I have been seeing at this year’s CES into some trends and insights on a macro level, but the pattern wasn’t clear to me till just now. I have a lot more of the show floor to see today, but I’ve talked to a lot of press, analysts, startups […]
  • Wonder – a poem

    cheuer
    5 Jan 2014 | 11:25 pm
    And you often wonder why, And you sometimes wonder how, But you never quite find out. Even when you reason with the mind, Even when you feel with the heart, Nought to you is ever revealed. Though your quest began in earnest, Though your path is paved with good deeds, Never for a moment are […]
  • add this feed to my.Alltop

    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Looking at Selfies through John Berger’s ‘Ways of Seeing’

    Amita Malhotra
    5 Sep 2014 | 11:31 am
    Cross-posted from my personal blog About a month back I started reading, John Berger’s classic text ‘Ways of Seeing’. It’s been on my reading list since my literature days. I am only half-way through but it’s a fascinating read on how we see is not a random act of looking at a thing; it’s always us “looking at the relation between things and ourselves. Berger analyses a wide variety of images from oil paintings to graphic art to look at how we “look” is affected by a set of “learnt assumptions” that we form about ‘Beauty, Truth, Genius, Civilization, Taste.’ He sets…
  • Should companies control employees’ personal accounts?

    Amita Malhotra
    2 Sep 2014 | 8:33 pm
    You would have already read about the controversy around the Times of India’s latest social media policy for its employees. There has been a debate brewing since Quartz did two stories around two versions of the policy. I shared my view point in this story that Mint did today on the issue. While the story has some excerpts of what I shared with the publication, this post has my complete point of view on the subject. Background This post by MediaNama gives an excellent context and a perspective on the debate. Broadly, the policy states it would be creating new social media accounts for…
  • Understanding Native Advertising

    Amita Malhotra
    2 Sep 2014 | 1:08 am
    We have an interesting learning format at Blogworks called the Fast Forward – a 15 minutes learning session where we talk about concepts, best practices, campaigns – all things worthy of discussion in our journey of ‘brands for the future’. Last week, we had a session on  ‘Native advertising’. Here are some key points that we discussed: In the past, advertising was a dominant form of marketing communication. From print ads, TVCs, display ads on TV, there were formats available across media channels. The focus of the story was on the ‘advertiser’ and the ‘brand’ was the…
  • Download your copy of the IndiaAuto Social Index, July 2014 edition

    Rajesh Lalwani
    26 Aug 2014 | 10:52 pm
    The Blogworks IndiaAuto Social Index, July 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
  • Download your copy of the IndiaAuto Social Index, June 2014 edition

    Blogworks
    23 Jul 2014 | 10:31 pm
    Blogworks IndiaAuto Social Index_June 2014 The Blogworks IndiaAuto Social Index, June 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for…
  • add this feed to my.Alltop

    Soshable | Social Media Blog

  • 4 Tools That Simplify Life For E-Commerce Startups

    Tracy Vides
    7 Sep 2014 | 10:14 pm
    Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks. Trello Startup…
  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
  • The Two Categories of Social Media Marketing Strategies

    JD Rucker
    10 Aug 2014 | 6:50 pm
    When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first. One can make an argument that there are definitely…
  • Transparency in Contact Forms Desperately Needed on Websites

    Michio Hasai
    3 Aug 2014 | 9:48 pm
    Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to receive the wrong information or to be contacted by the wrong (or even multiple) people. It has gotten to the point that contact forms in general often leave a negative taste in web surfers’ mouths. Moreover, they rarely have the right information even in the forms themselves. It’s common to be filling out a form and not have all of the…
  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
 
  • add this feed to my.Alltop

    Life, Inspired

  • Inspired Words No. 1: First Marks

    Shai Coggins
    5 Sep 2014 | 5:49 pm
    “The journey of every finished piece begins with the first mark.” Over the last week, I’ve picked up my pen to start practicing doodling again. I’ve been sketching every day and painting regularly nowadays – but haven’t done much doodling. Since most of my sketching is done from life (only occasionally from photos) and my paintings are based on photos or from life – I don’t create much from the imagination lately. So, a few days ago, I got inspired to start doodling. Anything goes. Just pick up a pen and start mark-making. I enjoyed Lisa…
  • Chilli, Lime, and Garlic Sauce: An Illustrated Recipe

    Shai Coggins
    29 Aug 2014 | 10:48 pm
    Last night, while making dinner for the family, I couldn’t help but grab my watercolour pad, pencil, pen and paints when I saw these items on my kitchen counter – garlic, chillis, and lime.  I just finished making the chilli, lime, and garlic sauce that goes so well with the Chicken Rice meal I was preparing, and I felt compelled to sketch while I waited for the rest of the dinner to be ready. I only really wanted to sketch what I saw and play with my new set of Peerless Transparent Watercolours. After I was done with my sketch, I thought I’d give the sketch a title. Then, before I…
  • Drawing Faces and Portraits

    Shai Coggins
    23 Aug 2014 | 5:35 am
    Faces and portraits are hard to do. At least, I find them so. But, sketching/drawing/painting faces is something that I have always been fascinated with, even though I have no aspirations to become a portrait artist. That’s why some time last year, I took on the 101 Faces project. The drawings and paintings I did for the project were stylized faces, though, for the most part. So, even though I’ve learnt a few things doing those faces, I know that my skill level in this department is still not at a level where I am pleased with. That’s the reason that I still don’t do…
  • Be Kind To Your Creative Self

    Shai Coggins
    15 Aug 2014 | 2:09 am
    “Stop being too critical of your creative efforts. Be your own best friend and fan. Love what you do – no matter how imperfect. The kinder you are to yourself, the more you will create. The more you create, the better you’ll be.” These words started running around in my mind today as I was doing my sketch of the day (see photo above). I think they came from weeks of developing a daily sketching habit and taking part in Sketchbook Skool. You see, ever since Day One of Italy last 13th June, I have carried a sketchbook with me and did at least one sketch a day. I never stopped sketching…
  • Life, Inspired

    Shai Coggins
    7 Aug 2014 | 4:18 am
    Well, hello new header and blog title! After 15 years of blogging (fourteen here, at ShaiCoggins.com), you’d think I’d have it all figured out by now. Truth is: I can never keep this blog the same way as when I first started. Or, when I decided to change it the first time. Or the second. And so forth. How can I? I’m not exactly the same person as I was when I first started blogging. A couple of years ago, I renamed this blog back to just being ShaiCoggins.com. I kept it at that way because I wasn’t quite sure that the previous name I gave it still fit. Before renaming…
  • add this feed to my.Alltop

    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
  • add this feed to my.Alltop

    Ignite Social Media

  • YouTube Converts, Facebook Self-Destructs, and Brands Do Real Time Wrong | Social You Should Know

    Erin Ledbetter
    13 Sep 2014 | 8:00 am
    YouTube Converts Better than Twitter and Paid, Earned, Owned is Still Relevant Convertro published a study this week breaking down which social channels were best at driving web conversions.YouTube proved to be the best, getting the most credit for driving both product discovery (first touch) and conversion (last touch) in their study, while Twitter, Tumblr and LinkedIn brought up the rear of the pack. The article also leads with a claim that paid converts better than organic on most social channels, while organic is best suited for middle funnel touch points. Seems like a pretty obvious…
  • 4 Excellent Ways to Make Your Brand Pop on Social Media with Contests

    Dave Landry
    12 Sep 2014 | 12:30 pm
    When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn't hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. In general, you would be hard-pressed to find someone who doesn't enjoy winning something for free. However, there are some individuals who believe social media contests can…
  • What Community Managers Can Learn from the Sons of Anarchy

    Kristina Kelly
    12 Sep 2014 | 10:10 am
      The boys of Charming are back for a final ride in the hit FX show, Sons of Anarchy. If you’re like me, this show has ripped out your soul and held it captive for seven seasons. Between fits of rage and tears, there are some valuable lessons to be learned from a motorcycle gang (besides learning how to refrain from throwing things at the TV!). Take note community managers, here’s how you can be a social media badass. 1. Don’t act on impulse. Bad things happen when you act on impulse, like suddenly deciding that stabbing someone with a grilling fork is good idea or using a hashtag…
  • 5 Reasons the ALS Ice Bucket Challenge Went Viral

    Kiera Stein
    9 Sep 2014 | 2:37 pm
    A cold front has overtaken your news feed, and it’s known as the ALS Ice Bucket Challenge. Whether you were the first to reach for your ice box, or are praying you never get nominated, no one can deny this campaign reached unprecedented levels in fundraising and virality. Below, we explore five reasons as to why the ALS Ice Bucket Challenge is streaming across your social networks. 1.  Your Friends Do The Bidding Who are you more likely looking impress? An organization you probably have no prior relationship with, or one of your close friends? It’s really a no-brainer, which is why the…
  • A UX Specialist’s User Experience

    La Tosca Goodwin
    8 Sep 2014 | 2:11 pm
    My eyes are shut tight against the will of my curiosity. I want desperately to open them and witness the spectacle in front, around and beneath me; but I know that my courage will seep through the holes in my temporary metal prison if I do. I control my breathing as I try to slow my heartbeat I can now hear over the sound of the wind. The wind, it has picked up considerably, so I know we are almost to the top. Keeping my composure is a daunting task as I hear the grinding of metal sliding over metal and feel the sway and shake of the unsteady entrapment. I also know that right in front of my…
 
  • add this feed to my.Alltop

    Digital Trends

  • Awesome tech you can’t buy yet, for the week of September 14, 2014

    Drew Prindle
    14 Sep 2014 | 5:15 pm
    Check out our roundup of the coolest crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk! The post Awesome tech you can’t buy yet, for the week of September 14, 2014 appeared first on Digital Trends.
  • What’s the opposite of ‘g’day, mate’? Ford Australia details last-ever Falcon Ute

    Ronan Glon
    14 Sep 2014 | 3:15 pm
    The next Ford Falcon Ute will also be the last because the Blue Oval is shuttering its Australian division in 2016. In its most powerful configuration, the truck can be fitted with a 4.0-liter turbocharged straight-six rated at 362 horsepower. The post What’s the opposite of ‘g’day, mate’? Ford Australia details last-ever Falcon Ute appeared first on Digital Trends.
  • Why the iPhone 6 doesn’t have a sapphire glass screen

    Jason Hahn
    14 Sep 2014 | 12:16 pm
    Despite many rumors, the two versions of the iPhone 6 boast ion-strengthened glass screens, not sapphire screens. The reason, apparently, is that sapphire glass screens couldn’t pass drop tests. The post Why the iPhone 6 doesn’t have a sapphire glass screen appeared first on Digital Trends.
  • Equil Smartpen 2: One digital pen to rule them all, turning ink and paper into digital files

    Jason Hahn
    14 Sep 2014 | 11:28 am
    Thanks to the Equil Smartpen 2, lovers of the old-fashioned way of writing and drawing have a nifty bridge between the tangible and the digital: a high-tech pen that captures whatever you write or draw and turns it into a detailed digital file. The post Equil Smartpen 2: One digital pen to rule them all, turning ink and paper into digital files appeared first on Digital Trends.
  • Soundfreaq’s Double Spot speaker aims to double the fun of the Sound Spot

    Ryan Waniata
    14 Sep 2014 | 10:15 am
    While Soundfreaq's Double Spot may not double the fun of the original Sound Spot, does offer a unique way to get your wireless fix. Those looking for a speaker with original styling and solid sound performance may want to give the Double Spot a spin. The post Soundfreaq’s Double Spot speaker aims to double the fun of the Sound Spot appeared first on Digital Trends.
  • add this feed to my.Alltop

    Janet Fouts

  • Why people don’t get Google+

    fouts
    5 Sep 2014 | 9:34 pm
    Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works or how to use it! Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. Google+ is worth the effort I like to say Google+ combines the best of Twitter and Facebook on one…
  • Video Curation, It’s All About the N3TWORK

    fouts
    26 Aug 2014 | 9:24 pm
    We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it! Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month Users watch over 6 billion hours of video every month Mobile use on YouTube is up almost 40% of the global watch…
  • Are you using old skool strategies with new media tools?

    fouts
    18 Aug 2014 | 1:13 pm
    Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. The social media team responded quickly to direct me to the right person to solve my problem. They connected a human to…
  • A Hard Social Media Lesson for Hoteliers

    fouts
    6 Aug 2014 | 5:07 pm
    If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties. Guests are notified through the website that ” If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500. fine for each negative…
  • What whitewater rafting taught me about social business

    fouts
    28 Jul 2014 | 6:00 pm
    Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our brains. I live in a world that is constantly buzzing with alerts, updates and stories I just HAVE to listen to. It’s my job for the most part and I love it, my phone is within 3 feet 24/7 and I look at it on average every 4 minutes (yes, somebody timed it). So two days on the…
 
  • add this feed to my.Alltop

    SocialTimes

  • Social Media Jobs: Urbanful, PMC Studios, Univision Communications

    Nadine Cheung
    13 Sep 2014 | 7:00 am
    This week, Urbanful is hiring a social media manager, while PMC Studios is seeking a social media coordinator. Univision Communications needs a social media community manager for extreme sports, and WHYY is on the hunt for a social media strategist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager Urbanful (Washington, DC) Social Media Coordinator PMC Studios (Los Angeles, CA) Social Media Community Manager – Extreme Sports Univision Communications (New York, NY) Social Media Strategist WHYY (Philadelphia, PA) Social Media…
  • 1 in 4 Shoppers Share Back-to-School Purchases on Social Networks [Infographic]

    Kimberlee Morrison
    12 Sep 2014 | 2:40 pm
    Almost everyone is back in school and the last of the stragglers have purchased everything they need. An infographic from RadiumOne, demonstrates which networks and sharing methods were most preferred, and just how important mobile was during this year’s back-to-school shopping season. Of the 1,436 shoppers surveyed, 86.6 percent said they would shop in-store as compared to 37.3 percent that did their shopping online. That said, 25 percent of shoppers would still double check prices online while they were shopping in retail stores. Over 83 percent of shoppers would use a mobile device while…
  • Online Dating: People are Racist on OkCupid, Classist on Tinder

    Mona Zhang
    12 Sep 2014 | 1:35 pm
    Does online dating bring out the worst in people? Seems so, based on data and experiments on online dating platforms. In a video from The Atlantic embedded above, Christian Rudder, co-founder of the dating site OkCupid, gives us some interesting insights from the platform’s data. He found that black users of the site get 25 percent less replies, messages and level of ratings from users of all other races. Rudder said he was most surprised at how stereotypical the site’s users are. “People are vain and predictable and kinda stupid and kinda racist, but also nice and smart……
  • New York Fashion Week Stages Another Social Media Takeover [Infographic]

    Kimberlee Morrison
    12 Sep 2014 | 12:20 pm
    The fashion industry has become quite adept at using social media to engage the fans. With #NYFW winding down, it’s time to take a look at the breakdown of fashion week’s social media takeover. This year, Curalate was the official social analytics provider for the fashion week runway rundown. There were more than 100,000 images shared and more than 10 million engagements, which includes both comments and likes. That’s 25 percent more images and more than a 100 percent increase in fashion week social engagements. There were also 44,000 unique Instagram users, who shared images using…
  • Subreddit Bans Huffington Post Links [Updated]

    Mona Zhang
    12 Sep 2014 | 11:35 am
    The subreddit r/UpliftingNews has banned content from The Huffington Post, citing a “parasitic business model” which uses content from Reddit without attribution. The social site introduced “pressiquette” guidelines last month, asking news outlets to gain permission and attribute Redditors appropriately when getting stories from the site. From r/UpliftingNews: While this rule is effective immediately, the decision has been looming for some time now. Simply put, a few of the HuffingtonPost Good News Editors have been sourcing stories from this subreddit for quite a…
  • add this feed to my.Alltop

    Quick Online Tips

  • 4 Best WordPress Plugins to Stop Comment Spam

    P. Chandra
    6 Sep 2014 | 11:45 pm
    Which are the best WordPress comment spam blocking plugins. Probably most of you use the amazing Aksimet plugin which comes bundled with WordPress, but it is not enough to stop... Read more Read full original article at 4 Best WordPress Plugins to Stop Comment Spam©2014 QuickOnlineTips. All Rights Reserved.
  • 100,000 Facebook Likes!

    P. Chandra
    29 Aug 2014 | 10:09 am
    A big thanks goes out to the amazing QOT community as we cross 100,000 Facebook likes today. It has been a long journey to 100K likes, but the QOT Facebook... Read more Read full original article at 100,000 Facebook Likes!©2014 QuickOnlineTips. All Rights Reserved.
  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
  • How to Load Disqus Comments on Click with jQuery

    P. Chandra
    10 Aug 2014 | 9:51 pm
    How to load Disqus comment on click and on demand using jQuery? You might want to increase page speed or hide comments to save space to display other interactive elements to... Read more Read full original article at How to Load Disqus Comments on Click with jQuery©2014 QuickOnlineTips. All Rights Reserved.
  • add this feed to my.Alltop

    that canadian girl

  • Being Creative is Exhausting!

    Vero
    4 Sep 2014 | 7:24 am
    Lately, I’ve been feeling like my brain might explode. We’ve been fairly busy with work, but it’s all been good, manageable work towards our next product. Yet, as soon as I have time to spare, my head goes back to crafts and a squizzillion ideas fight their way around my brain like desperate parents battling their way into Wal-Mart to buy the last Furby for Christmas. This September, I’ve been knitting for four years, and yarn dyeing, spinning and crocheting for two. In between, I’ve been sidetracked by various types of jewellery making, weaving, papercrafts…
  • Plant ALL THE THINGS! (aka being a newbie gardener)

    Vero
    29 May 2014 | 9:24 am
    It’s the end of May of my first springtime as a gardener. Well… I say “a gardener”. I have major impostor syndrome when it comes to it, because I really have no idea what I’m doing and am winging it all the way. Having said that, I’ve planted seeds, they’ve grown into little plants and are still alive. I guess that makes me at least a bit of a gardener. Apparently, a common mistake of newbie gardeners is to plant too much. *raises hand* Yep, sounds about right. We’ve got… a lot planted, and so far, much to my surprise, most is still…
  • Discovering My Green Thumb

    Vero
    2 May 2014 | 7:06 am
    Flowers from the garden I’ve always assumed I’d never be much of a green thumb; When anyone gave me potted plants from the supermarket, they’d be dead within weeks. And while the thought of eating fruits and vegetables that had actual flavour, I never had the inclination to dig up the grass to plant my own. Then in August, we moved house and everything changed. Rather than the miserable always-shaded garden from our old house, where 12 neighbours’ windows were always overlooking, we’d just moved to a house with a large allotment*. That’s when I…
  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    Vero
    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
  • Rainbow Dyeing Experiment: The Long-Awaited Tutorial

    Vero
    9 Apr 2014 | 7:47 am
    Before I begin with my tutorial, I’ve been meaning to post this since last year, but back when I first spent a few hours putting the post together, the dog ate my homework Squarespace ate my blog post. Disheartened as I was, I never got around to re-writing it. Thankfully, I’ve now switched back to WordPress, which is far smarter than I am and saves my drafts as I work on them! This is a fun rainbow dyeing tutorial for those who like experimenting with colours and creating their own colours with yarn or fibre to be spun, knitted, crocheted, woven to your heart’s…
 
  • add this feed to my.Alltop

    Web Strategy by Jeremiah

  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Photo by Adam Foster Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
  • Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

    jeremiah_owyang
    26 Aug 2014 | 12:50 pm
    Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars.
  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
  • add this feed to my.Alltop

    Future Visions

  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
  • Amazon Fire Phone: the phone your mom has been dreaming of

    Jonathan Burg
    19 Jun 2014 | 2:28 am
    Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on two minutes of trial in an AT&T showroom or the phone's star rating on Amazon. The general public has never heard of The Verge, let alone watched an unboxing.  The Fire Phone is built for this massive market. And it promises to make Amazon a great deal of cash and loyalty along the way. Retail Ready: The "dynamic perspective" feature will make for an incredible…
  • add this feed to my.Alltop

    Zac Johnson

  • ROTE 032: Oliver Roup Wants to Make Every Link Intelligent and Valuable

    Zac Johnson
    9 Sep 2014 | 12:59 pm
    Imagine how many web sites and blogs there are in the world that link to products and services directly, with no affiliate link in place. While affiliate marketing is a way of life for most of us here, it’s a completely different world to anyone outside of the online marketing space. Amazon.com is one of the most popular sites in the world and the immediate go to source for buying anything online. When someone writes about their favorite movie or product through a blog post or article, they will usually link directly to the Amazon product page where someone could buy it. More often…
  • How to Monetize Partial Consumer Data

    Zac Johnson
    8 Sep 2014 | 4:04 pm
    The health & beauty and weight loss niche are always going to make a lot of money — especially now that there are plenty of white label and fulfillment companies in the world today. In short, it’s easy for anyone to start up a new branded product of their own and all they need to do is get a fulfillment company and put a solid marketing plan in place. Once all of this is done, it’s time for you to figure out how long you can keep a customer happy while also keeping them on your recurring monthly billing as a new product is shipped to them each month. When the product is…
  • How to Choose a Great Name for Your Blog

    Zac Johnson
    5 Sep 2014 | 4:35 pm
    When it comes time to choose a name for your blog, you are probably going to run into a few issues and frustrations — the main one being that the name you want to use for your site or domain is likely already taken. This is nothing out of the ordinary and something site owners and bloggers deal with on a daily basis. Fortunately, when it comes to blogging or making money on the internet, you can get quite creative and some of the most successful sites in the world have some unique names… ie: ebay, google, yahoo, buzzfeed, reddit etc. First Steps to Choosing a Name for Your Blog So…
  • ROTE 031: Brook Schaaf and the Rise of Affiliate Marketing

    Zac Johnson
    2 Sep 2014 | 9:21 am
    Affiliate marketing is been on a massive upward climb over the past 20 years and it’s been quite a journey for anyone who got in early and really got to experience it’s growth. Today affiliate marketing is still the backbone and core infrastructure for many million dollar companies on the internet. Just take a look at Amazon.com, they wouldn’t be where they are today if they didn’t start with affiliate marketing back in the mid 90s. While Amazon may be the most well known brand for getting into the affiliate marketing game early, new and established companies are…
  • How to Create a Killer Landing Page with Wishpond

    Zac Johnson
    27 Aug 2014 | 2:57 pm
    Landing pages are the best way to convert a user from any source of traffic into a legitimate lead. Everyone is using landing pages, and if you aren’t… you are simply leaving money on the table. In this post I’m going to tell you work landing pages are so important, but also show you how easy they are to setup. Why are Landing Pages so Important? Landing pages work because they act as a pre-sell. Think about it… we see landing pages for affiliate offers all the time, and dating landing pages are a perfect example of this — in fact, most dating landing pages are…
 
  • add this feed to my.Alltop

    Chad's Blog

  • Raising the Barr Weekly Memo: Growth Ideas From London

    Chad Barr
    10 Sep 2014 | 10:00 am
    Issue No. 88 September 10, 2014 Raising the Barr Weekly Memo: Growth Ideas From London Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Every several months I get together with my global growth circle (mastermind group on steroids), facilitated by Alan Weiss, to discuss our businesses and identify growth areas for our clients and for us. I last reported 30 Growth…
  • How to Hijack a Limo?

    Chad Barr
    4 Sep 2014 | 6:35 pm
    My great friend, Phil Symchcyh, tells the story better than I ever could. So here is the NYC story and thank you Phil for sharing: Limo driver in airport, holding sign for BERNICE. Chad marches up to him, says in his authoritative, assertive voice, “BARR!” Driver nods, Chad nods, off they go. I’m running to catch up. Half way to our hotel, driver’s phone rings. His dispatcher yells, “Where are you? Bernice is at the airport and she’s ready for your ride to Park St.” Driver, in heavy Russian accent, “I have my passengers. Going to Park St.”…
  • Raising the Barr Weekly Memo: Web Presence Best Practices

    Chad Barr
    3 Sep 2014 | 1:14 pm
    Issue No. 87 September 3, 2014 Raising the Barr Weekly Memo: Web Presence Best Practices Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: The topic of clients’ best practices comes up quite often in my discussions with my clients. I have written on this topic in the past and today I will share these best practices from the perspective of our web presence. So…
  • Nonstop Sales Boom by Colleen Francis

    Chad Barr
    1 Sep 2014 | 9:53 am
    I just received the new book, Nonstop Sales Boom, written by my dear friend, colleague, and client, Colleen Francis. It has rocked my world and it would yours! See the before and after proofs below:       (This was of course done through the creative work of our amazing innovative design team. Thank you Adi and Lihi).   
  • Raising the Barr Weekly Memo: Are You Prepared For Success?

    Chad Barr
    27 Aug 2014 | 2:40 pm
    Issue No. 86 August 27, 2014 Raising the Barr Weekly Memo: Objectives For Creating Videos Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I just had a fantastic conversation with one of my dear clients, John Boggs, a retired Colonel in the U.S. Marine Corps, a great thinker and a leadership expert. As we were exchanging ideas on creating success, John shared with…
  • add this feed to my.Alltop

    @andrewchen

  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
  • New data shows up to 60% of users opt-out of push notifications (Guest Post)

    Shannon Levis
    6 Aug 2014 | 10:42 am
    [Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick that's compiled a treasure trove of data about push notifications. Today, in an article authored by Shannon and Alli of the Kahuna team, they share some of what they know about why people turn off push notifications.] Why 60% of your users opt-out of push notifications, and what to do about…
  • Why aren’t App Constellations working? (Guest Post)

    Andrew Chen
    4 Aug 2014 | 10:00 am
    [Recently, I read this roundup of perspectives on "App Constellations" on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Thanks to the authors below for sharing their opinions on this new approach. -Andrew] Fred Wilson recently coined the term ‘App Constellations‘ to describe what he was seeing in the mobile app ecosystem with respect to distribution. Over the past few months, mobile companies have continued with this strategy, the idea being…
  • There’s only a few ways to scale user growth, and here’s the list

    Andrew Chen
    8 Jul 2014 | 3:27 pm
    Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. If your users give you money, then you can buy users…
  • add this feed to my.Alltop

    brandflakesforbreakfast

  • grand slam by dr. dre

    12 Sep 2014 | 5:10 am
    Talk about good timing. Fresh off her grand slam title, Dr. Dre enlists Serena Williams as the star of his new headphones commercial. Powerbeats2 by Dr. Dre are wireless headphones designed for athletes, and who better to represent than the diva of all athletes herself? The spot is inspirational, flashing back to her childhood in Compton, with the overlay music concluding to "free at last." I'm not sure what's more motivational: the headphones themselves or seeing Serena's bangin' bod. Either way, it's game, set, match for the Doctor.
  • love at first swipe

    12 Sep 2014 | 5:10 am
    Us ad folk know that pitching new business is like dating. There is a courting period. There are wow factors. One false move, and you're out. But most importantly, appearances matter. The Dutch ad agency Woedend! harnessed the power of Tinder into a "hot or not" app for Clients to vet agencies for their next pitch. While in reality, this app, appropriately called "Pitcher," would make any agency shudder, the concept does monopolize on a real problem agencies face. If only pitching were actually this easy - we'd just post a photo of "The Most Interesting Man in the World."
  • a work of digital art

    12 Sep 2014 | 5:10 am
    It looks like Sotheby's and Christie's will soon need to expand their auctioning empire into the digital realm. Artist Michael Green recreated the famous Balloon Dog by Jeff Koons - only digitally. Since Koons received a record-breaking $58.4 million for his masterpiece, Green felt that he'd might be able to accomplish a similar feat by selling his "Balloon Dog Deflated" animated gif on eBay for $5,800. Not sure what digital art is worth these days, but Green seems to justify himself in his very lengthy explanation on eBay. Ruling: $5,800 for a gif is ridiculous.
  • do you hate cancer? will ferrell hates cancer.

    11 Sep 2014 | 5:23 am
    Everyone hates cancer. Everyone loves Will Ferrell. And a whole lot of people love video games. What happens when the three combine? You and Will put together a raiding clan and cast magic missile on cancer, or something.Even if you aren't an elite haxor that once sniped the entire team by camping in that one spot everyone knows but doesn't use because it's "for noobs," there is still a great chance to engage with a cool campaign that includes a chance to hang out with Will freaking Ferrell!
  • black market pasta

    11 Sep 2014 | 5:05 am
    Were you one of the 1,000 people to get your hands on a Never Ending Pasta Pass from Olive Garden? No. Well, there is good news! A black market of Pasta Passes have started springing up online. You can buy your pass now for a mere $399. That's a worthy investment right? You could eat like an Italian king for 7 weeks. That is only $57 a week for all the food you can eat.Good job Olive Garden. People are talking about you. And hey, it's not like anything else was announced recently that $400 could be spent on.
 
  • add this feed to my.Alltop

    Stowe Boyd

  • Looking Back At Techcrunch Disrupt's Finals

    14 Sep 2014 | 8:11 am
    I thought several of the finalists for Techcrunch Disrupt 2014 SF had compelling value propositions, but I was expecting to see more oriented toward work. PatternEQ is a clear business play: using data analysis and predictive insights to support better decision making without having to program anything. This is the tool I thought should win, since the market for better decisions is infinite. Partpic is a service that allows users to identify parts — like the hose under your sink — in order to replace them. This has business application, but is more likely to be used by…
  • smarterplanet: How are Millennials changing the workplace? Join...

    13 Sep 2014 | 1:12 pm
    smarterplanet: How are Millennials changing the workplace? Join Stowe Boyd @stoweboyd & @IBMIBV to chat about the #FutureofWork 9/16 @ 2pm EST.
  • latimes: The first eight months of 2014 were the warmest on...

    13 Sep 2014 | 1:12 pm
    latimes: The first eight months of 2014 were the warmest on average in California’s history since record-keeping began in 1895.
  • "Enterprises do business, but people do work."

    13 Sep 2014 | 12:35 pm
    “Enterprises do business, but people do work.” - Stowe Boyd, Google Enterprise is now Google for Work: The rise of the personal
  • "Google Enterprise is now Google for Work: The rise of the personal http://t.co/2qgnxdQggB..."

    13 Sep 2014 | 6:59 am
    “Google Enterprise is now Google for Work: The rise of the personal http://t.co/2qgnxdQggB Enterprises do business, people do work— Stowe Boyd (@stoweboyd) September 12, 2014 ”
  • add this feed to my.Alltop

    Six Pixels of Separation

  • The Future Of Work

    Mitch Joel
    14 Sep 2014 | 3:52 am
    Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a…
  • Six Links Worthy Of Your Attention #221

    Mitch Joel
    12 Sep 2014 | 7:59 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • History Predicted It... We're All Cyberpunks Now

    Mitch Joel
    12 Sep 2014 | 4:59 am
    How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There you are watching something that somebody sent you for work, and the next thing you know, it's three in the morning and you're watching things like this. Cyberpunk was originally coined in 1983. It was a term for individuals who were using technology to build their own world... on their own rules. Much of the output was seen as illegal and - if you were paying attention to Apple's recent announcements…
  • Native Advertising Is Everybody's Problem

    Mitch Joel
    12 Sep 2014 | 4:36 am
    Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse).Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. It was a very fast-paced panel featuring Doug Kessler (Velocity Partners) Brant McLean (Director of Brand Partnerships, Tumblr), Stacy Martinet (Chief Marketing Officer, Mashable) and David Spiegel (VP of Brand Strategy…
  • When TV Becomes An Accessory To YouTube

    Mitch Joel
    11 Sep 2014 | 7:01 pm
    Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. You're in the minority (and yes, I say this with full acknowledgement that if you're spending money on mobile data, this newly added features can be both draining and expensive. If this is causing you pain, please do this). Facebook is capturing consumer's attention, and this is a peek into just how powerful online video's…
  • add this feed to my.Alltop

    Chris Pirillo

  • Stressing over Baby Nonstress Tests

    Chris Pirillo
    12 Sep 2014 | 2:56 pm
    In Pirillo Vlog 866, Diana had a button to press every time I annoyed her. It didn’t make it to the end of the day… Read the full article on http://chris.pirillo.com/
  • Where Do You Turn for News?

    Chris Pirillo
    12 Sep 2014 | 12:22 pm
    Where are you getting your news and reviews these days? Do you rely on anything definitive? Thanks to our Super Gnomies who help define us! TLDR – Where Do You Turn for News? Pirillo Vlog 866 – Stressing Over Baby Nonstress Tests My Favorite Bag is the Bag of Holding Five Things That... Read the full article on http://chris.pirillo.com/
  • If I Were King of the Forest

    Chris Pirillo
    11 Sep 2014 | 12:41 pm
    If I were King of the Forest, spiders and their infernal webs would be evicted to the next kingdom! Actually, that would still be a little too close for my liking, but that’s something for the next king over to worry about. Welcome to Pirillo Vlog 865! Read the full article on http://chris.pirillo.com/
  • Words Never Seem Enough

    Chris Pirillo
    11 Sep 2014 | 9:11 am
    In remembrance of those who lost their lives on 9/11/2001, I feature Pirillo Vlog 335 in this space — when Diana and I visited the memorial at Ground Zero in New York City last year. (It’s about 7:23 minutes into the video if you want to skip ahead.) Words never seem enough. But we... Read the full article on http://chris.pirillo.com/
  • How to Say Hello to You Every Day?

    Chris Pirillo
    10 Sep 2014 | 3:08 pm
    What’s up, my Gnomies? Do I need a daily vlog greeting for y’all? Is Barnacules Nerdgasm moving in with us? Watch Pirillo Vlog 864 and find out! Read the full article on http://chris.pirillo.com/
 
  • add this feed to my.Alltop

    Common Craft - Common Craft - Our Product is Explanation

  • ExplainerGIFs: What They Are, Why They Matter

    leelefever
    8 Sep 2014 | 9:56 pm
    This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways.  You've probably seen animated GIFs used for entertainment or highlights:  But have you considered how animated GIFs can be used for communication and explanation?  Consider the example below by John Reid which…
  • New Video: Blended Learning Explained by Common Craft

    leelefever
    3 Sep 2014 | 11:34 am
    Our new video explains blended learning in under 2.5 minutes. See the highlights below: Watch it now   About this video: This video follows the story of a teacher who discovers blended learning and incorporates it into his teaching. It teaches: A basic definition of blended learning How the Internet has impacted teaching options The role of Learning Management Systems (LMSs) in blended learning How blended learning can change how classroom time is used What factors can ensure success Why blended learning matters   This video was suggested by Common Craft members and is designed with…
  • Common Craft Cut-outs: Now Available Individually

    leelefever
    12 Aug 2014 | 4:36 pm
    Visuals play an important role in how we communicate, but nice looking digital images can be a pain to find or create. That's a big reason we offer Common Craft Cut-outs - to provide a library of over 1,600 downloadable images that can be used in projects like presentations, blog posts and videos. Until recently, our Cut-outs were only available through Common Craft membership (starting at $49 per year). Today, all Cut-outs are also available individually. High resolution PNG images are $0.99 and EPS vectors graphics are $1.49.   Just click on Cut-outs in the library, add them to the…
  • Nice Animated Explainer on Planet Earth (and an Intellectual Leap)

    leelefever
    5 Aug 2014 | 10:52 am
    Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In the past I've written about the Intellectual Leap. This is when an explanation suddenly goes over the…
  • New Video: Affiliate Marketing Explained by Common Craft

    leelefever
    22 Jul 2014 | 10:33 am
    We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared when a website visitor buys from an affiliate link Why it is important to disclose affiliate program…
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • add this feed to my.Alltop

    The Buzz Bin

  • BuzzLine: Name That Wine Club

    Jason Stemm
    12 Sep 2014 | 8:55 am
    Retailers have been using e-commerce to expand their footprint, and now Whole Foods is partnering with wine.com to launch the Wine Club by Whole Foods Market. Hopefully their sommeliers will spend more time selecting the wine than they did coming up with the name. Help them out by coming up with your own name for Whole Foods’ new wine club. BONUS: this week, we won’t hold you to the six-word rule. Here’s what we’ve got so far: Whole Lotta Love, Whole Lotta Zin All For Wine, All For Zen The Sporting Cork by Whole Foods We’re sure you can come up with something…
  • 3 Forthcoming Food Trends You Need to Know About

    Julie Stas
    12 Sep 2014 | 5:39 am
    From raw to paleo to simple clean eating, consumers everywhere are becoming increasingly interested in their health and nutrition. Even chefs stand witness to consumers requesting lighter and healthier menu options. The magnitude of this food movement couldn’t be more evident than on the annual U.S. Highbush Blueberry Council (USHBC) Blueberry Boot Camp held at The Culinary Institute of America’s Greystone Campus in Helena, Calif. USHBC invited 16 innovative chefs from top restaurants, hotels, colleges and corporations to experiment with blueberries firsthand in the state-of-the-art CIA…
  • Ebola and Enterovirus: 3 Tips for Thought Leadership During a Health Pandemic

    Kim Blake
    11 Sep 2014 | 6:00 am
    The past few months have been a hypochondriac’s nightmare, with the spread of Ebola and the recent emergence of Enterovirus D68a respiratory virus that is resulting in hospital admissions for many children.  I wouldn’t call myself a hypochondriac, but you can be sure that I know all the symptoms associated with each of these and my kids washed their hands no less than 10 times at a birthday party last weekend (to be clear, my concern was obviously Enterovirus and not Ebola, but if I noticed someone vomiting, with a raised rash, who was also bleeding from their eyes…we were not staying…
  • How To Enjoy Craft Cider – Infographic

    Laura Petrosky
    10 Sep 2014 | 5:00 am
    In our last blog post about craft cider, we shed light on the basics (Craft Cider 101). This fall, I challenge you to look over the rim of your tasting glass and experiment with artisan hard cider in cocktails and at dinner parties. For inspiration, visit one of fall’s many cider events, like Cider Week Virginia and New York. As versatile as wine and beer, craft cider can hold its own on tasting menus and in cocktail glasses – shaken or stirred. Even better: Cider bars across the country are finally becoming a staple of America’s drink culture. Here’s how and where to enjoy craft…
  • On Purpose: Aaron Bird at the Intersection of Content, Marketing, Sales and Technology

    Christian Munson
    9 Sep 2014 | 6:06 am
    The Buzz Bin’s “On Purpose” feature explores the thinking behind the strategies and tactics top marketers and senior-level executives employ in pursuit of business goals. Aaron Bird is CEO of Bizible, a marketing analytics startup that allows companies to easily track the ROI of their online marketing inside Salesforce. He also is the founder of PipelineMarketer.com. Previously, Aaron was the Senior Lead Program Manager at Microsoft on Bing Ads. Aaron Bird is CEO at Bizible, a marketing analytics startup working hard to help businesses align their sales and marketing activities. The…
 
  • add this feed to my.Alltop

    Greg Verdino's Marketing Blog

  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • add this feed to my.Alltop

    SocialFish

  • [Cool Infographic Friday] Alibaba vs Amazon

    Maddie Grant
    12 Sep 2014 | 5:00 am
        via. More like this...[Cool Infographic Friday] How Will You Deal With Your Digital Afterlife?[Cool Infographic Friday] Top 10 Data Breaches[Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing[Cool Infographic Friday] – Optimizing Instagram[Cool Infographic Friday] Is the Book Dead? [Cool Infographic Friday] Womens’ Equality Since 2000 The post [Cool Infographic Friday] Alibaba vs Amazon appeared first on SocialFish.
  • What is Influencer Marketing?

    Maddie Grant
    11 Sep 2014 | 5:00 am
    Short answer – human to human interaction. Here I am with a short video on influencer marketing, filmed as part of Encore Alert‘s League of Extraordinary Marketers series (*blush*).  Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. Haven’t heard of Encore Alert?  Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post.  In the meantime, enjoy the video   ————— (photo credit) More like this...Content…
  • Association Social Media: The American Institute of Architects (AIA)

    Maddie Grant
    10 Sep 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! 1)…
  • Join Me at the Outreach Marketing Virtual Summit on 9/23

    Maddie Grant
    9 Sep 2014 | 5:00 am
    I will be speaking along with all these smart folks at GroupHigh’s Outreach Marketing Virtual Summit on September 23rd. The event is FREE and will be livestreamed all day from 9 am to 6 pm EDT. My session will be a quick run-down of some of the great social media campaigns by associations as shared in my Association Social Media Manager Interview series; and there’s a ton of great content about social media marketing, blogger outreach, engagement, content strategy, and more.  Join me on 9/23!! What is Outreach Marketing? from GroupHigh The post Join Me at the Outreach Marketing…
  • Are The Signs Pointing to the Demise of Google+ ?

    Maddie Grant
    8 Sep 2014 | 5:00 am
    This post originally appeared on Mizz Information. —————- As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses–the Hangouts feature, SEO and…
  • add this feed to my.Alltop

    Christopher S. Penn

  • Are you proud to be an American?

    Christopher S Penn
    11 Sep 2014 | 5:08 am
    Are you proud to be an American? Is America the kind of country that you think best represents you? Do you think other people in other parts of the world think, when confronted with a tough political, social, or economic problem, “What would the Americans do?” If there’s one commonality in today’s America that people of any belief or political faction have, it’s that they feel America’s going in the wrong direction. Conservatives think it’s becoming a craven, gluttonous paradise where anyone can marry anything and their religion is a persecuted…
  • What Apple Watch and Apple Pay mean for marketers

    Christopher S Penn
    10 Sep 2014 | 4:53 am
    As many others did, I observed with great interest the Apple keynote special event on 9/9 in which the new Apple Watch and Apple Pay were revealed. Both are nice consumer technologies; both will have plentiful opportunities for B2B and B2C marketers, but the underlying technology of both will have a more profound effect. Let’s talk about Apple Watch first. Based on how it was demo’ed and what things it should theoretically be able to do, Apple Watch’s NFC and Bluetooth LE capabilities will mean Tap to X functionality across a wide variety of media. If you’ve ever used…
  • Thoughts on Work-Life Balance

    Christopher S Penn
    9 Sep 2014 | 4:41 am
    “What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” – Bob Dylan Work-life balance is all the rage as a topic of discussion these days. What is it? How do you achieve it? Why is it so important? It’s not. I’ll wait for the frothing at the mouth folks to leave. Okay, good. Work-life balance isn’t important for one simple reason: chances are, either your work or your life could stand for some improvement first. Work-life imbalance typically happens because one of those two…
  • Validating your marketing audience

    Christopher S Penn
    8 Sep 2014 | 4:08 am
    One of our toughest challenges in marketing is new people – specifically, how to find the right new people to keep our businesses growing. Without new audiences, without new growth at the top of the funnel, our businesses will tread water at best, if not decline. In the bad old days of marketing, we had to take out massive numbers of advertisements to very broad audiences in the hopes of catching the attention of a tiny piece of a part of the audience that we actually wanted to do business with. We had no idea who our audiences were, and certainly no way to tell who they should be.
  • The struggle

    Christopher S Penn
    5 Sep 2014 | 3:53 am
    Yesterday, in one of our team meetings at SHIFT, one staff member asked a question – and I’m paraphrasing – about what will help set someone up to be successful in their career. I wanted to share part of an answer that I gave, because I think it’s almost universally applicable. The sign that you’re successful or on the path to being successful is to be in a constant state of challenge, a constant state of struggle. You’re constantly stepping outside of your comfort zone, challenged by new material you’re learning or ways to refine and improve what you…
 
  • add this feed to my.Alltop

    Socialmedia.biz

  • Do you have a domain name registration strategy?

    Chris Abraham
    8 Sep 2014 | 5:01 am
    Get an edge in search by going for the long term with your domain Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. What’s the first step in creating a domain name strategy for yourself, your business or your client? Step one is about brand brainstorming: thinking of a great domain name, registering it, perhaps buying it from its current owner, or perhaps registering it as a trademark with the United States Patent and Trademark Office. Step two is to make sure your online brand is locked…
  • Don’t believe what Google tells you about search

    Chris Abraham
    3 Sep 2014 | 3:55 am
    Photo by Alan Cleaver on Flickr (CC BY) How has Google misled us? Let us count the ways! Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. If you’ve been listening to Google of late, you’ve heard their spokespersons’ declarations that you should go merrily on your way producing content for your followers while making no attempts to improve your search rankings through explicit means. Focus on what you do best and ignore all that voodoo SEO stuff. Well. I’ll probably get…
  • Calendar of social media, tech & marketing events: September 2014

    JD Lasica
    2 Sep 2014 | 5:02 am
    Fergie from the Black Eyed Peas at a recent Oracle OpenWorld (Photo by Sen Chang) Guide to the month’s best conferences & events As summer slides into fall, it’s time to gear up for a slew of social media, tech and marketing conferences. Among the notable events on tap: the annual conferences put on by Oracle OpenWorld, the Social Shake-Up, Content Marketing World, SMX East and the Online News Association. If you can’t attend the event in person, find out the hashtag and follow the goings-on on Twitter. For the full year, see our full Calendar of 2014 social media, tech…
  • 17 steps to get more (legit) Twitter followers

    Guest
    25 Aug 2014 | 5:01 am
    Image by Matthew Johnson Post by Pete Bray VP of Social Strategy, Moz Target audience: Brand managers, marketing professionals, SEO specialists, PR pros, businesses, nonprofits, educators, Web publishers, journalists and anyone with a Twitter account. This article originally appeared at Moz and is republished with permission. Let’s talk turkey! How do you get more followers on Twitter? To start, put aside those quaint olden-times notions that seeking more followers is unsavory. Heck, even Twitter promotes their tools as means to quickly get more followers. Of course, the early days of…
  • Always write for Google, never for humans

    Chris Abraham
    20 Aug 2014 | 5:02 am
    Google bot image by Jeff Lowe (CC BY SA) To be found online, create headlines & leads with the all-powerful Google bot in mind Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are forgiving when it comes to reading stilted, “robotic,” keyword-explicit headlines and articles, but…
  • add this feed to my.Alltop

    Marketing Land

  • Alibaba IPO To Drop $9 Billion In Yahoo’s Lap

    Greg Sterling
    12 Sep 2014 | 2:13 pm
    The Alibaba IPO is nigh. Next week the Chinese e-commerce company will start trading on the New York Stock Exchange and Yahoo will be one of the big beneficiaries. The expected range of Alibaba’s share price is $60 to $66 but it could easily go higher depending on demand. And demand is... Please visit Marketing Land for the full article.
  • Marketing Day: Amazon User Ratings, Germany Demands Google Customer Service & eBay In-App Ads

    Barry Schwartz
    12 Sep 2014 | 1:00 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal... Please visit Marketing Land for the full article.
  • Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads

    Ginny Marvin
    12 Sep 2014 | 12:57 pm
    A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised free mortgage refinancing services online. The lead generator, Intermundo Media, LLC used the name “Delta Prime Refinance” in ads that claimed homeowners... Please visit Marketing Land for the full article.
  • Agency Crowdsources ‘Selfie Speeding Signs’ To Display On Interactive Billboards

    Steve Hall
    12 Sep 2014 | 10:22 am
    Would a billboard better get your attention if it pictured a friend, family member, or even yourself? That's the idea behind a new campaign collecting selfies to deter speeding. The post Agency Crowdsources ‘Selfie Speeding Signs’ To Display On Interactive Billboards appeared first on... Please visit Marketing Land for the full article.
  • E-Commerce Practices That Are Costing Conversions

    Tim Ash
    12 Sep 2014 | 7:40 am
    Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference. The post E-Commerce Practices That Are Costing Conversions appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • add this feed to my.Alltop

    Convince and Convert

  • Here Comes the Content Marketing Shakeout

    Jay Baer
    12 Sep 2014 | 3:00 am
    Start the countdown.The tick tock until the big content marketing software shakeup is under way.At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares. And in the intervening 12 months, they certainly got their piece.The most striking feature of Content Marketing...Read the whole entry... »        
  • How Content Partners Can Boost Your Content Marketing Strategy

    Ryan Kettler
    11 Sep 2014 | 9:00 am
    Image via BigStockPhoto.comIn my previous Convince & Convert post, I explained how to research potential partners and expand your target audience by getting your content in front of their readers.Managing Editor, Jess Ostroff, added an awesome comment at the end of that article:“I think some people are afraid to ask for help from other content creators. They see it as invasive, pushy, or they’re not confident enough in their own content to be willing to share it.”I completely...Read the whole entry... »        
  • 6 Steps To Transform your B2B Marketing Program

    Tyler Lessard
    11 Sep 2014 | 3:00 am
    For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys.More recently, B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities to learn from each other.As a result, many of them continue to struggle to see the return on...Read the whole entry... »        
  • What Makes a Great Brand Ambassador?

    Kristen Matthews
    10 Sep 2014 | 9:00 am
    Image via BigStockPhotoAmbassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet.Sounds a little creepy, maybe, welcome to the world of marketing.Yesterday I wrote a post on how Gini Dietrich promoted her book with the help of brand ambassadors. In the event you missed it, check it out real quick here.I want to dive a bit deeper in to that awesome example and thoroughly explore with you what makes a good ambassador...Read the whole entry... »        
  • Marketing is the NFL Quarterback of Business

    Jay Baer
    10 Sep 2014 | 4:00 am
    Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Great blog post by my friend, Tom Webster.In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. It really got me thinking.Ultimately, marketing gets way more credit than it deserves, but marketing also gets way less credit...Read the whole entry... »        
 
  • add this feed to my.Alltop

    The Online Community Guide

  • The Irrelevance Of Friending

    Richard Millington
    11 Sep 2014 | 11:30 pm
    For the majority of communities, the act of 'friending' someone makes no difference upon their level of participation.  These are some exceptions. Communities based around the follow feature, for example. You have to follow people to see anything in these communities.  These are rare. For most communities, trying to encourage people to add each other as friends is a waste of time. If you can remove the feature, remove it.  It will come as no surprise that real friendships aren't developed by such technical innovations. They come from frequent…
  • Be More Scared Of Politeness Than Frivolity

    Richard Millington
    10 Sep 2014 | 11:30 pm
    Study after study shows that developing a strong sense of community leads to every possible benefit you want.  It leads to higher levels of customer retention, repeat purchases, premium purchases, and advocacy. It leads to higher levels of knowledge exchange among employees (or customers). It leads to higher levels of employee retention and productivity.  To build a strong sense of community you must accept that frivolity.  A few years ago a group of new friends and I attended the Chess-Boxing World Champions (yup). It's a silly event, but led to plenty of in-jokes…
  • Making Your Community Addictive (Free Video)

    Richard Millington
    9 Sep 2014 | 11:30 pm
    In June, I was fortunate enough to speak at David Spinks' CMXSummit in New York. If you missed it, you can watch the video below (on repeat!) A few weeks later I was lucky enough to speak to a group of 1400 inbound marketers at MozCon on building a powerful sense of community. You can find the slides below. Building A Powerful Sense of Community - MozCon 2014 from Richard Millington   If you're interested in us speaking at your event, you can now visit the updated speaking page. On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in…
  • The 4 Elements of A Terrific Community Workshop

    Richard Millington
    8 Sep 2014 | 9:30 pm
    I've sat through dozens of workshops. The majority of them are a tragic waste of time, money, and potential. A great workshop should do four things 1) It should make every attendee smarter and fosters new skills. 2) It should build powerful, valuable, connections between participants. 3) It should directly solve the challenges participants face. 4) It should create energy and a sense of possibility to achieve more.  When was the last time you gained these four things from a workshop? FeverBee SPRINT's Workshop As part of FeverBee's SPRINT conference (Oct 29 - 30, San…
  • Communicating With Your Members: A Few Tips From Social Sciences

    Richard Millington
    7 Sep 2014 | 11:30 pm
    Community professionals can learn a lot from political science, mass communication, and propaganda theory.  Among them is how to communicate bad news. We know not to send the lamb into the slaughterhouse. But how do you communicate any news? How do you change opinions of a group? How do you interact with a well-informed member and gain the required changes? There are a few rules here. These depends upon three things: 1) The recipient's level of knowledge about the topic. 2) The recipient's existing relationship with the messenger. 3) The recipient's existing position (and…
  • add this feed to my.Alltop

    Daily Blog Tips

  • Search Ranking Factors for 2014

    Daniel Scocco
    11 Sep 2014 | 4:36 am
    If you want your site to rank high on Google, you better keep an eye on the factors that influence the rankings, right? And mind you that you better keep an eye on those regularly, as they might change considerably over the years. If you want a refresher, I recommend the 2014 Ranking Factors Study published by the SearchMetrics guys. The infographic summarizes the picture, but you can also read about how they performed the researched, how to interpret the numbers and so on. Some highlights in case you are in a hurry: Website technical quality is gaining importance. In other words, if your…
  • 10 Signs You Should Invest in a Blog Writing Service

    Guest Author
    8 Sep 2014 | 9:00 pm
    You’ve heard it a thousand times over – content is king. Diligently you tap away at the keyboard, always aiming to write engaging content that will have your readers coming back for more. You know the importance of delivering quality information consistently and, like most webmasters, you wish you had more time and an endless array of amazing article ideas always at the ready! Sure, guest bloggers might have added value to your blog from time to time, however, it’s you your audience trust and want to hear from the most. In fact you’ve probably seen the fruits of your…
  • Are You an Oldschool Blogger/Webmaster? Take The Quiz

    Daniel Scocco
    4 Sep 2014 | 7:57 am
    Recently I was thinking about how much the blogging and Internet marketing scene has changed over the past years. Most of the services and tools I used eight years ago are gone. Some websites that were huge are now struggling to stay alive. So on and so forth. That’s why I decided to create the quiz below. Take it and see how many oldschool points you get! 1. Have you submitted sites to Dmoz? 1 point if you have 2. Did any of your sites got listed? 1 point if it did 3. Did you get listed on Yahoo! Business Directory? 1 point if you did 4. Did you use the Alexa browser extension to…
  • How to Build and Sell an Online Business

    Guest Author
    1 Sep 2014 | 9:07 pm
    It’s the dream of every online entrepreneur. But it seems to evade most. Stuck between one idea and the next big thing, most online entrepreneurs struggle to see any of their websites really create traction and substantial financial return. But I can tell you from experience of brokering the sales of dozens of online businesses that it really is possible and within the reach of anybody. The key is to select one idea within an area that you think is either established or growing (always easier to swim with the tide), make a detailed plan and make the choice to stick to it. No matter what. 1.
  • How to Generate Blog Content

    Guest Author
    1 Sep 2014 | 4:55 am
    The following is an excerpt from Will Paoletto’s new ebook on blogging, The BlogMaster Blueprint: How to Make Serious Money Blogging, which you can purchase on Amazon for $3.99. The book chronicles how he sold a blog of his, ThisBlogRules.com, for $30,000. So, is it better to write content for people or write content for search engines? I trust you know the correct answer to this question. However, writing content for search engines and writing content for people doesn’t have to be mutually exclusive. Take this article on ThisBlogRules.com for example. This blog post gets a great deal…
  • add this feed to my.Alltop

    Poetslife

  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
  • Provident Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Provident Prepper: A Common Sense Guide toPreparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
  • I Got the Phone Call Every Parent Fears

    Bruce Curley
    4 Jul 2014 | 1:14 pm
    “Eamon has been in an accident but he only has a scratch to his head. He’s been taken to Nanticoke Memorial Hospital with the other two boys for routine examination.”This is what my wife was told by Michelle, another high school football mom, at 11:02 Saturday June 17, 2014. She was referring to my youngest son, Eamon, who was on his way home from Senior Week at Ocean City, Maryland. This is a yearly rite of passage most parents fear and most high school students in our area undertake the week after the graduate.My wife and the football moms had several meeting with the 11 members of…
 
  • add this feed to my.Alltop

    Nate Ritter

  • How to Integrate Codeception’s c3.php into Laravel4

    Nate Ritter
    27 Aug 2014 | 10:39 am
    (Before we start here, if you’d like to see this, and other technical posts like this, done on video in the future, please say so in the comments below. Thanks!) After banging my head against a wall trying to integrate Codeception’s c3.php into Laravel for code coverage, I realized it wasn’t as hard as I had thought.  Regardless, here’s my post on how I did it. Prerequisites You’ll need xdebug installed with remote_enable option turned on. Here we go I was doing functional tests, so here’s an example functional.suite.yml with the coverage element added.
  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
  • add this feed to my.Alltop

    Louis Gray

  • If Content is Portable, Where You Consume It Doesn't Matter

    10 Sep 2014 | 3:20 pm
    My good friend and colleague +Adam Singer lit a thought bubble with his latest rant against the dumb pipe of television, saying the formulaic, reality show centric content there is no longer palatable to generations growing up with many more choices - dominated by the on demand, everything's available alternative of the Internet. The summary, he says... is that who actually watches TV is "the old", backed by data from the Washington Post echoing the same.The argument that the Internet is supplanting TV is one that can't be denied outright, but I believe it's the wrong discussion. What's…
  • Striving for Streams of Serendipity or Inbox Zero?

    4 Sep 2014 | 2:45 pm
    Nobody really likes spam - those unrequested commercial emails that join your email box. They interrupt you, distract you, mislead you, or maybe worse - trick you into giving up your money or personal information. And over time, most email services have been pretty good at determining just what is spam, and what's not, while we, as consumers, are getting better at refining just what content we want on all our screens, be it our email box, or our social streams.With this experience, what we've labeled as spam now not only encompasses the obvious scam message, but practically anything that…
  • Joining the Google Analytics Team to Help Make Data Count

    19 Aug 2014 | 10:30 am
    Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Similarly, I've made a move here at Google that I'm excited about, focused on education, advocacy, and like most good education offerings, lots of numbers and measurement.As I approach three years at Google since joining in August 2011, I'm moving to a new role, leading the Advocacy team for Google Analytics, giving me full-time focus on one of the most fundamental and impactful products that powers the Web. From casual part-time bloggers (like me) who rely on…
  • When Priced for Perfection, Startups Not Given Room for Error

    16 Aug 2014 | 9:30 pm
    While I maintain the meme of a "billion dollar startup" is a myth, there's a clear reality that some early stage and often pre-revenue, companies are quite publicly obtaining historically high valuations. These big bets by angels and venture capitalists are made with the expectation their investments will pay off, and masterfully well.Sometimes they do, but often, they don't, and the gap between initial expectations and reality can put incredible pressure on the funded company - not just from those who put money in, but from a closely watching press, and users who want to be part of something…
  • Achievement Unlocked: Throwing Out 1st Pitch at an A's Game

    14 Aug 2014 | 3:00 pm
    Over the last 25 years, I've attended hundreds of +Oakland Athletics games. From 2005 to 2008, +Kristine Gray and I had season tickets that saw us attending as many as 40 games a season. We've seen dramatic home runs, 20-2 blowouts and plenty of controversial calls and tough losses. But before this month, there's one thing I'd never done - stepped onto the field and thrown out the ceremonial first pitch to get the game started. On August 1st, I did, and I'm happy to report it was a quality throw, which will prevent me from being immortalized on YouTube or Sportscenter…
  • add this feed to my.Alltop

    THINKing

  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
  • What Is Wrong With This Picture?

    Harry Hoover
    5 Feb 2014 | 2:04 pm
    According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Now, when you can’t get a job because you don’t have a photo on your LinkedIn profile, or the one you have looks worse than Lindsay Lohan’s mugshot, is taken in a car, a prom dress, or shows too much cleavage, just shut up. I don’t want to hear how unfair life is. Have you looked lately at the LinkedIn “People You May Know” recommendations? Come on, people. Use some common sense. This. Is .A. Professional. Business.
 
  • add this feed to my.Alltop

    Firebelly Marketing

  • Like It Or Not, Facebook Like-Gating Is Going Away

    Chad Richards
    10 Sep 2014 | 11:05 am
    Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.
  • Video Is More Important Than Ever On Facebook

    Chad Richards
    9 Sep 2014 | 5:09 pm
    Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site
  • Top 3 Firebelly Blog Posts Of August

    Chad Richards
    3 Sep 2014 | 8:14 am
    Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a
  • Twitter Analytics For All Users Now Available

    Chad Richards
    28 Aug 2014 | 3:20 pm
    Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and
  • #ALSIceBucketChallenge & Social Media: 3 Must-Reads

    Chad Richards
    22 Aug 2014 | 10:48 am
    By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done,
  • add this feed to my.Alltop

    ConverStations: Small Business Improvements

  • Week in Review: Posts and Podcasts September 7 – 13, 2014

    Mike Sansone
    14 Sep 2014 | 10:28 am
    Week in Review September 07 – September 13: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 13, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog…
  • Sharing Economy: Leave Some Stalk for Others

    Mike Sansone
    14 Sep 2014 | 12:44 am
    In this new era of a sharing economy, there is much to be said and shared for the practice of leaving room for others. The term may be new, but the practice isn’t. There was a time where the general practice of farmers was to leave a row of corn stalks standing next to the road. By leaving the stalk, there was a protection from weather and regeneration for the soil. Also, there was a potential for food for the passersby on horse or foot. The soil and the society was richer due to this practice. Even in conversation, while you might have the knowledge to say everything there is to say…
  • Saturday Slides Providing a LIFT to Business Owners

    Mike Sansone
    13 Sep 2014 | 12:43 pm
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow. LEARN: Business Books From A – Z Business Books from A to Z from Emma Snider IMPROVE: 10 Tips for a Better Blog Post by Ann Handley 10 Tips for a Better Blog Post by Ann Handley from Wiley Publishers FIND FLOW: The Pixar Way: Quotes on Maintaining a Creative Company The Pixar Way: 37 Quotes on Developing and Maintaining a Creative…
  • The PAIN of Small Business Owners (LIFT Clips)

    Mike Sansone
    13 Sep 2014 | 6:36 am
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. A topic during discovery meetings with business owners is their pain points. While we look at making their work easier and the business better, we sometimes discover that their pain is self-inflicted. So this week, we offer four videos on self-inflicted pain and how to do or think differently. P = Procrastination Can't see the video in your RSS reader or…
  • Best Practices for Your Online Business and E-commerce

    Mike Sansone
    12 Sep 2014 | 9:17 am
    Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. New methods and developments have modified how these businesses build online profiles as more efficient technology allows improved capabilities. Between providing stunning content for visitors and optimized site design, e-commerce continues to be a way for businesses to create additional revenue streams. Improving Site Design Due to the popularity of smart-enabled devices, e-commerce and general…
  • add this feed to my.Alltop

    RyanSpoon.com » Blog

  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100’s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
  • Nike Merchandises Rory McIlroy, Tiger Woods & the PGA Championship

    Ryan Spoon
    7 Aug 2014 | 12:41 pm
    I love golf. I love Nike. And I love Rory. Unsurprisingly, I’ve also written a fair amount about each – particularly Nike and its use of social media and commerce. Here’s on more to add to that collection – Rory McIlroy is the world’s #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete. Just ahead of Rory’s opening round tee off, Nike released the following Facebook post – which includes Rory’s attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with…
  • ESPN Fantasy Football + Tilt

    Ryan Spoon
    7 Aug 2014 | 12:21 pm
    I am very excited to announce that ESPN and Tilt (formerly CrowdTilt) have teamed up to make you fantasy football experience even better. With Tilt, ESPN fantasy leagues can now manage dues and payments through our integration here: espn.tilt.com. It’s really simple, intuitive and fun. And of course, download the apps here: ESPN Fantasy on iOS ESPN Fantasy on Android More on WSJ: ESPN Adds Tilt’s Group Payment Tech to Fantasy Football Apps
 
  • add this feed to my.Alltop

    The Engaging Brand

  • Show 503 – Maximising E-learning for Marketing

    Anna Farmery
    13 Sep 2014 | 11:21 pm
    Laura Wall Klieves is the VP Academy & Marketing and Duarte.com. Nancy Duarte is one of my favourite business thinkers. She has a life’s mission of removing boring presentations and helping business leaders tell their stories in an engaging way. Recently she launched an e-learning course on how to make awesome presentations and of course I signed up…..and I asked Laura for her to share her learning on how to develop an e-learning package that delivers great content and acts as a lead generator for their business. Listener of the week is Candice Collier – thank you for…
  • Is Your Social Media Following a Balanced Diet?

    Anna Farmery
    11 Sep 2014 | 6:59 pm
    Can I ask why do you feed your children? You don’t have to…..there maybe laws but you can choose to break those laws? Does the question make you feel uncomfortable? I mean why wouldn’t you WANT to feed your children? It’s about human decency, love, respect and our desire to nurture – so why not your customer? Customer’s are like your children; they need feeding to grow. And that is where social media marketing can play a huge role in your marketing mix. Your social media is meant to nourish your customer’s mind. It is there to feed their desires and…
  • 3 Vital Ingredients of Effective Content Marketing

    Anna Farmery
    10 Sep 2014 | 7:44 pm
    Have you ever been irritated by those self service checkouts? It doesn’t seem to recognise the bar code and just when you were using it to save time…you actually spend more time waiting for someone to come and help. Bar codes were first thought about in 1948 by Bernard Silver and in principle they are a wonderful invention; wonderful for the consumer for speed and the retailer for both speed and inventory control. The problem has always been readability on certain packaging. Readability is core to the effectiveness for both the consumer and the retailer. In a sense both social…
  • 4 Steps For Better Customer Conversion Rates

    Anna Farmery
    9 Sep 2014 | 6:52 pm
    You are getting people to your site but the bounce rate is high. You are getting interest in what you offer but not converting to sales. You feel irritated. You feel stuck. There is some good news and some bad news. The good news is you are doing well – getting the attention of potential customers is hard. The bad news is that you can’t stop there – getting attention and getting paid are two very, very different things! Indeed in so many ways you have done the hard part – getting attention is something that many brands struggle to achieve. Now you need to deliver on…
  • Avoid this Big Sales and Marketing Mistake

    Anna Farmery
    8 Sep 2014 | 7:39 pm
    How close should sales and marketing actually work? A question put by one of Insider Secrets subscribers… Sales and marketing have the same foundation. They are wanting customers, they are wanting sales. So the aim is the same, they are just at different ends of the conversion process. Marketing provides the reasons for people to consider the purchase; sales provides the mechanism to make the purchase. The problem comes when leadership assign the wrong recognition or goals, leaving functions competing. They are not competitors they are co-workers wanting to win the mind and soul of the…
  • add this feed to my.Alltop

    Brass Tack Thinking

  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
  • My Leadership Philosophy In A Nutshell

    Amber Naslund
    4 Sep 2014 | 7:25 am
    As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S. Truman once said “It’s amazing what you can accomplish if you don’t care who gets the credit.” I believe in this…
  • How I Balance Personal and Professional Online Today

    Amber Naslund
    30 Aug 2014 | 5:06 pm
    I’ve been visibly online since approximately 2004 or so, in varied media and communities online. Earlier if you count much more nerdy things. One thing has never changed: balancing what you share and with whom on the web is a delicate dance, and one that has no hard and fast rules. So, disclaimer: these aren’t rules either. It’s just how I have settled on doing things, for now, while I balance my desire to be very open, personal and vulnerable online while still maintaining a visible executive role with a great company (more soon on that, I promise). But I get asked about…
  • When Entrepreneurship Isn’t The Right Fit

    Amber Naslund
    28 Aug 2014 | 8:37 am
    Entrepreneurship these days is all the rage. There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. If you spend any time in internet land, however, entrepreneur-iness is next to godliness, or something along those lines. It seems you can’t swing a cat video without hitting yet another blog focused on entrepreneurship or small business, or another startup conference, or…
  • Smashing Soundbites: Is It Really All About Relationships?

    Amber Naslund
    11 Aug 2014 | 8:53 am
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. Let’s dissect this persistent little bugger and perhaps derive some useful tidbits from it. 1. What the heck constitutes a “relationship” anyway? Anyone can look up the dictionary definition of “relationship” and give me an answer. But what I really want to know is what - in the…
  • add this feed to my.Alltop

    NTEN

  • Member Round-Up: Mobile apps for social change, volunteering inspiration, upcoming conferences,

    Megan
    12 Sep 2014 | 9:06 am
    NTEN Members never fail to inspire us. Here's the latest news and events from our Members that has us smiling. There's a terrific schedule of sessions and an all-star lineup of speakers (including NTEN Members, Steve McDonell of ACHIEVA and Beth Kanter) planned for the Bayer Center for Nonprofits' upcoming Tech Now Conference in Pittsburgh, PA. Make sure to register by Sept. 30 to get early-bird pricing. Going to Salesforce's annual Dreamforce in San Francisco this October 13-16? Make sure to RSVP for Idealist Consulting's free Engagement Party on October 15 for social changemakers like…
  • 14LCS Idea Accelerator Pitches - Onward!

    Joleen Ong
    12 Sep 2014 | 7:39 am
    [Photo credit: Idea Accelerator contestants high five after practicing their pitches at the Microsoft evening reception, Sept. 5. Credit: Broken Banjo Photography] It takes a lot to jump onstage and pitch a brand new idea in front of a new group of people. Will they laugh at you, start to cheer, or be intrigued? On September 5-6, during the Microsoft evening reception and Idea Accelerator finale at the 2014 Leading Change Summit, 24 brave individuals and teams pitched ideas for social good. It was an incredible testament to the commitment and dedication of the nonprofit sector to put words to…
  • 14LCS Idea Accelerator: Transforming Technology into Social Change

    Joleen Ong
    11 Sep 2014 | 3:10 pm
    [Photos from left: Yee Won Chong; Ann McAlpin; Jeric Kison; Ashish Sinha. Check out their videos on NTEN's Instagram: @NTENorg] On September 6 in San Francisco, over 250 attendees at NTEN’s Leading Change Summit (14LCS) convened for its finale event: the Idea Accelerator. After three days of exploring ideas, gathering feedback on projects and concepts, and thinking critically amongst nonprofit peers, the Idea Accelerator gave participants the chance to switch gears and think about how to put their ideas into action. “When we were planning for the inaugural LCS, the key outcome from our…
  • The Future of Data

    Steph
    5 Sep 2014 | 5:06 pm
    Bo Crader Principal Consultant Blackbaud Is your organization data-driven or "HiPPO-driven?" Where is technology going in the next few years, and how will it impact my nonprofit and our constituents?
  • Coming soon: NTEN’s Nonprofit Tech Job Board

    Amy
    2 Sep 2014 | 6:41 am
    “Where can I post a job?”That’s one of the most common questions we get at NTEN, and we’ve repeatedly heard from many of you in the NTEN community that you’d like to see a job board on NTEN.org. Well, we take your requests seriously; and we are excited to announce that a job board is underway!In just a few weeks, we’ll be unveiling NTEN’s Nonprofit Tech Job Board, a platform dedicated exclusively to paid nonprofit technology career opportunities. The job board will be live on nten.org, and be accessible from the navigation menu on any NTEN webpage for anyone to access, search…
 
  • add this feed to my.Alltop

    PsyBlog

  • One More Reason Why Teenage Behaviour Can Be So Extreme

    Jeremy Dean
    14 Sep 2014 | 6:31 am
    Adolescent behaviour can seem very weird to adults -- this basic mental process helps explain why. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Later School Start Times Improve Sleep and Daytime Functioning in Adolescents The Irritating Reason That Overconfident People Get All The Breaks Mysterious Brain Region That is Vital to How You Decide The Honking Experiment: Can You Predict Your Driving Behaviour? Rule-Breaking Teens Make More Successful Entrepreneurs
  • Husband or Wife? The Partner Whose Happiness Matters More For The Marriage

    Jeremy Dean
    13 Sep 2014 | 9:48 am
    Which spouse's happiness is most important for marital satisfaction? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: New Study Affirms 4 Very Old-Fashioned Guidelines for a Good Marriage Movie-and-Talk: Can This Simple Exercise Help Save a Marriage? The Key to Happiness: Brainpower or Social Connectedness? 4 Dark Sides To The Pursuit of Happiness Our Genes Respond Positively to The Right Kind of Happiness
  • This Blood Type Linked to Memory Loss Later in Life

    Jeremy Dean
    12 Sep 2014 | 7:13 am
    Study of over 30,000 people finds link between this blood type and pre-dementia symptoms. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: High Blood Sugar Levels Linked to Brain Decay Blood Test for Alzheimer’s Breakthrough The Facial Expression That Fights Memory Loss 10 Ways to Prevent Alzheimer’s Disease The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems
  • Happiness: 10 Fascinating New Psychology Studies Everyone Should Know

    Jeremy Dean
    11 Sep 2014 | 5:57 am
    Where we feel happiness in the body, how it affects our genetic code, why it changes with age, unexpected pleasures and much more... Here are 10 of my favourite recent psychology studies about happiness. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 4 Dark Sides To The Pursuit of Happiness The Body Map of Emotions: Happiness Activates the Whole Body How to Set Goals That Lead to Happiness The Key to Happiness: Brainpower or Social Connectedness? The Happiness Equation: It Can…
  • Autism: New Therapy Found To Eliminate Symptoms and Developmental Delays

    Jeremy Dean
    10 Sep 2014 | 5:24 am
    Simple techniques taught to parents are the key to an effective new therapy for autism. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Autism Begins During Pregnancy Probiotic Therapy Shows Promise for Treating Autism Children With Autism Exposed to More Steroid Hormones in The Womb Autism Related to Lipid Levels During Pregnancy Brain Wiring Differences in Sensory Processing Disorders and Autism
  • add this feed to my.Alltop

    Regular Geek

  • Geek Reading September 12, 2014

    Robert Diana
    12 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Researchers create a Maxwell’s demon with a single electron | Ars Technica 3 Don’ts of Cloud CRM Migration From On-Premise |…
  • Geek Reading September 11, 2014

    Robert Diana
    11 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Meet Zetta, an internet of things platform from the API wizards at Apigee | GigaOm WSJ: Microsoft Is in Talks to Acquire Minecraft…
  • Geek Reading September 10, 2014

    Robert Diana
    10 Sep 2014 | 7:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The HVT Analysis Approach | Java Code Geeks Home Depot credit card breach bigger than Target’s | BGR Cost, Value &…
  • Geek Reading September 9, 2014

    Robert Diana
    9 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Demasking Google Users With a Timing Attack | andrew makes things Pipable functions in C++14 | Paul Fultz II Bypassing a python…
  • Geek Reading September 8, 2014

    Robert Diana
    8 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Keeping Your Eyes on the Prize | DaedTech Shifting To Mobile | Kevin Hillstrom: MineThatData BackBone Tutorial – Part 5:…
  • add this feed to my.Alltop

    Random Thoughts in Marketing

  • The BEST PR oppertunities are easy

    4 Sep 2014 | 2:32 pm
    You'll have to read through a few posts back to see it, but earlier I blogged about how AirBNB's new logo could have been used as an exceptional PR opportunity (that they blew). This post is about yet another PR hack that you could/should be using for your app.In just 5 short days Apple will launch their much anticipated new products and upgrades. Though Apple will host the press at their headquarters, think about all the press their stores received on previous launches. Now realizing this, know that the cost to have someone be a placeholder in line at an Apple store is historically anywhere…
  • First Movers get the press....

    31 Jul 2014 | 9:05 am
    I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.   It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).Lesson learned, when there is an opportunity to showcase your product integrated…
  • Twas Marketing that killed the tablet

    30 Jul 2014 | 3:14 pm
    So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.Number one you have a…
  • Yelp blew it with video

    30 Jul 2014 | 1:23 pm
    Yelp recently announced that it would add the ability for it's users to upload videos. Yelp blew it for multiple reasons in my opinion.First, understand that Smartphones are already a thorn in the side of many businesses.  In Yelp's main playground (restaurants), not only do they cause tremendous delay in the whole customer experience (people put wait staff on hold while they take selfies, etc), but more importantly for Yelp - Restaurants (and other small businesses) HATE Yelp. Now a business may or may not have a legitimate gripe with their online reviews, that's a different…
  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
 
  • add this feed to my.Alltop

    connect.icrossing.co.uk

  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst, reed.co.uk, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
  • The truth behind campaign traffic in Google Analytics

    Nick Rhodes
    3 Sep 2014 | 2:23 am
    A quick search for “Google Analytics campaign tracking” reveals just how well documented the feature is. The web is awash with posts detailing how to use URL parameters to ensure that all marketing activity falls into neatly defined channels, and with good reason: any untagged traffic is bundled into the “direct” bucket and the true value of your hard-earned campaign traffic is obscured. In fact, the importance of campaign tracking even prompted Google to create a tool to aid marketers in creating properly tagged URLs. For the purpose of this article, let us assume that we have a…
  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • add this feed to my.Alltop

    C R U C E S

  • Alan Schaaf and breaking outside of your friends list

    Michael Myers
    10 Sep 2014 | 8:23 pm
  • OpenStreetMap turns 10

    Michael Myers
    10 Aug 2014 | 6:22 pm
    OpenStreetMap is 10 years old! I can’t believe it’s been that long . . . Here is some eye candy -which I believe shows how the data was mapped out over time. (At least that is what I chose to believe.) Enjoy!
  • Apple – MacBook Air Sticker Commercial (video)

    Michael Myers
    1 Aug 2014 | 7:34 pm
  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
  • McKinsey’s David Edelman on digital marketing (video)

    Michael Myers
    30 Jul 2014 | 10:18 pm
    There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The ...
  • add this feed to my.Alltop

    Ben Werdmüller

  • Some reflections on a summer at @mattervc (written on the way to demo day)

    14 Sep 2014 | 3:09 pm
    Some reflections on a summer at @mattervc (written on the way to demo day) 5 min read When the garage door rose at 421 Bryant and a beaming Corey Ford welcomed us inside, I didn't know what would await us over the next eighteen weeks. What I found was an unparalleled support network, new tools that changed the way I thought about my nascent business, and a community of amazing entrepreneurs that I'm proud to call my friends.Matter's tagline is "change media for good". That mission was appealing to me: our media shapes us as a culture in profound ways. In a democracy, the population must be…
  • Don't keep your opinions to yourself

    7 Sep 2014 | 12:53 pm
    Don't keep your opinions to yourself 2 min read The web is the most powerful platform for learning that human society has ever known. Every time we encounter someone with different skills, contexts and ideas to us, we learn from each other - as long as we share those things.In many places, children are brought up to think of talking about politics as rude, and these attitudes can sometimes translate to social media. I feel very differently: while it may be rude to talk about differences of opinion at the Thanksgiving table, if only because the social norms have been set differently, I almost…
  • Why can't you comment on this post? #indieweb

    5 Sep 2014 | 9:46 am
    Why can't you comment on this post? #indieweb 2 min read I'm sometimes asked why my posts here on my Known site don't let people comment on them.The answer is: actually, they do. And I want to read your comments. Feedback is a gift.Known, like p3k, Taproot and a number of other platforms, uses an open technology called webmention to power its comments. Plugins are also available to help WordPress use webmention.What webmention gives us is a truly decentralized conversation: you can make a post on your site, mark it as being in reply to this post, and it'll show up as a comment here - but you…
  • Homebrew Website Club: September 10, 2014

    3 Sep 2014 | 11:59 pm
    Homebrew Website Club: September 10, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: September 10, 2014, 6:30pm Ends: September 10, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club…
  • Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about

    27 Aug 2014 | 7:49 am
    Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about 3 min read Fred Wilson is seeing a swing back towards personal blogging:There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.Which is exactly what I'm doing now, from my Known…
 
  • add this feed to my.Alltop

    Growmap

  • How to Use Local Business Directories to Increase Visibility and Sales

    Gail Gardner
    14 Sep 2014 | 4:22 pm
    Even in small towns, all your potential customers do not know how to find you. For years I’ve been encouraging bloggers to focus more locally. What we really need are local directories to quickly find only businesses that are in your area. The challenge is to get sufficient numbers of small businesses to list themselves on and promote the same site. Hasan Saleem has added a Local Search Directory for businesses in the United States to his long established directory site. Sample Business Listing – Click image to see actual listing How to Get the Most Out of Local Listings When…
  • What to Look For In a Digital Agency

    Michael Jenkins
    11 Sep 2014 | 10:01 pm
    So, you’ve finally made the decision to make the big leap. You’ve given it a lot of thought, weighed the options and looked at the playing field. Now, it’s time to hire a digital agency. That being said, you don’t have any experience in this area. You may not be familiar with the terms, and how all this digital stuff works in the first place. So, just how do you go about selecting the agency that’s just right for your company? Well, glad you asked. Here are a few simple steps you can take to find just the digital marketing agency that’s perfect for you. Check with Your Peers…
  • Small Businesses Adding Solar Power Development As an Income Stream

    Gail Gardner
    3 Sep 2014 | 1:30 pm
    Utility costs are not going to go down. Solar power is a way to lower and control future costs, lower current taxes, and lock in a future income source likely to be inflation resistant. Solar power is one of the few improvements a small business can make to both reduce costs and increase income. Both State and Federal programs exist to incentivize solar installations. Small businesses sitting on cash reserves could invest in solar power to control costs and add a new income stream. Solar Investment Tax Credit (ITC) The Solar Investment Tax Credit is a 30% multi-year tax credit for residential…
  • The Future of Search Optimized Content

    Andy Nathan
    2 Sep 2014 | 7:28 am
    In the past few years, we have seen a seismic shift in search optimized content creation. As the blogging industry has grown up, so has the need for improved content that will be accessible by not only Google’s spiders, but also human beings who come to read the articles. As content creators, we must start to anticipate what Google wants ahead of time. 5 Changes in the Future of Search Optimized Content Responsive Design Globally, 30% of all searches are now completed on mobile devices and tablets. This means if you want the best results for search engines, you need to have responsive…
  • Voting Open in the 2014 Small Business Trends Influencer Awards

    Gail Gardner
    1 Sep 2014 | 12:26 pm
    Voting has begun for the 2014 Small Business Trends Marketing Awards. Nominees need your support. You can see all the nominees on this alphabetical listing. The easiest way to find someone’s page to vote for them is to go to their site and look for the SmallBiz Trends nomination badge. There are several designs, but the two in this image are among the most popular: As it can be a challenge to find the link to vote for each business or person, here are some suggestions from among the nominees with the direct link to vote for each: GrowMap Liz Strauss Kristi Hines Jason Demers Some…
  • add this feed to my.Alltop

    TheWayoftheWeb

  • Google Authorship and rel=author is no more

    Dan Thornton
    29 Aug 2014 | 6:30 am
    One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. Since the start of 2014, Authorship has carried slightly less benefits for those who implemented it correctly with first a reduction in the amount of author photos shown per query,…
  • Blogging for Business and Profit Notes: DPiP August 2014

    Dan Thornton
    7 Aug 2014 | 1:25 am
    There’s nothing here yet until after I give my presentation this evening – Thursday, August 7th. The full notes will magically appear on Saturday, August 9th. In the meantime, you can always follow me on Twitter (@badgergravling), or follow TheWayofTheWeb (@twotwmarketing) to be alerted when I’ve compiled and sorted everything… The post Blogging for Business and Profit Notes: DPiP August 2014 appeared first on TheWayoftheWeb.
  • How to merge an existing Google+ page and Youtube Channel

    Dan Thornton
    4 Aug 2014 | 10:39 am
    The continued integration of various Google services with Google+ has generally been a positive move for both Google and businesses who can now access pages, page insights, analytics etc all in one place. But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was.   We’ve merged G+ and Youtube profiles for our own sites and clients Disconnecting a Google+…
  • Proud Sponsors of DPiP May 2014 event

    Dan Thornton
    8 May 2014 | 6:10 am
    I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. It’s a great way to informally meet up with a diverse range of people who share an interest in digital technology, whether it’s a personal interest, a career or their business. There’s more details on the DPiP website. And although we’re still a small company, it’s great to be able to start supporting initiatives and getting more involved in our local…
  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
 
  • add this feed to my.Alltop

    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
  • add this feed to my.Alltop

    Social Media Bird Brain

  • Where Your Content Marketing Went Wrong

    3 Sep 2014 | 12:00 am
    This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin Update on Adventures in Customer Service You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails
  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
  • add this feed to my.Alltop

    Corporate Eye

  • The Effect of Company Culture on Brand Image

    Susan Gunelius
    12 Sep 2014 | 6:21 pm
    Which brand do you prefer as a consumer—Apple or Google? Which company would you rather work for as an employee—Apple or Google? Which company would you rather invest in as a shareholder—Apple or Google? Are your answers to those questions the same or different? For many people, their answers will be different because we prioritize different factors when evaluating a brand as a consumer versus as an employee or investor. As Google and Apple trade the top spot in the list of the most valuable global brands from year to year, both brands continue to enjoy positive brand…
  • State of Inbound Marketing for Corporations in 2014

    Susan Gunelius
    11 Sep 2014 | 1:09 pm
    The fifth annual State of Inbound report was been released by HubSpot, and again, thousands of marketers from around the world report that inbound marketing is very effective for their companies. In fact, companies are increasing investments in inbound and they’re experiencing positive ROI from those initiatives. Marketers report that in 2014, blogging has the most significant impact on performance. Respondents who have prioritized blogging are 13-times more likely to achieve positive ROI than marketers who have not prioritized it. Behind blogging, the top inbound marketing projects are…
  • The 50-20 Principle of Brand Loyalty

    Susan Gunelius
    9 Sep 2014 | 6:21 pm
    All marketers know the 80-20 rule that tells us 80% of sales come from 20% of a business’ customers, but research from Epsilon and Wylei Research has introduced us to the 50-20 principle, which tells us that 50% of sales come from 20% of a brand’s customer base known as brand loyalists. According to the study of U.S. consumers, brand loyalists consider price but they also consider a variety of other factors to determine their personal valuation of a brand’s product or service (e.g., availability, convenience, quality, etc.). As an industry gets more competitive, these…
  • LEGO Becomes the Biggest Toy Maker in the World

    Susan Gunelius
    6 Sep 2014 | 4:12 pm
    On September 4, LEGO announced its revenue increased by 11% and net profits increased by 14% during the first six months of 2014, which means it surpassed the former leader, Mattel (the maker of Barbie). How did a company that sells primarily one type of product—plastic bricks in a variety of colors, shapes, and sizes—topple Mattel? The short answer is the success of The LEGO Movie, which achieved box office sales over $469 million. Add the sales of The LEGO Movie merchandise, and you’ve got the making of a very good year for the company. However, there is more to…
  • Is Google Reaching Change Overload?

    Susan Gunelius
    5 Sep 2014 | 7:48 am
    Google changes. We all know this. What Google releases today might not be here tomorrow. One thing is certain when it comes to Google, if the company isn’t getting the results it needs from a product or service, it shows no mercy. That product or service is eliminated—and quickly. But when does change become too much for consumers? At what point do consumers reach change overload and turn away from a brand in search of another that consistently meets their expectations for it, which happens to be the very definition of branding. Is Google reaching change overload? In recent years,…
 
  • add this feed to my.Alltop

    Uber.la - tech reviews, opinion and wit

  • Social Media Blowback

    jmacofearth
    13 Sep 2014 | 5:31 am
    If you're talking about social media these days, you're starting the conversation at a disadvantage. Today terms like demand generation and inbound marketing are much better marketing banners to fly on your LinkedIn profile or on your resume.
  • Apple and U2 – Nothing Is Free

    jmacofearth
    11 Sep 2014 | 7:12 am
    The backlash against U2's new album being freely available on your iPhone is amazing and asinine. It's as if Apple just spammed your account with junk mail. Um... Hello. It was a marketing stunt, and it's a free album.
  • A Watch from Apple that Looks like a Watch: Apple Watch

    jmacofearth
    9 Sep 2014 | 6:26 pm
    Okay, so the Apple Watch (not iWatch, thank you) was a bit of a bust. An amazing unknown at this point. A bit of smoke and mirrors and shipping early 2015. I love Jony Ivy and the design is spectacular, but it's not my FuelBand(tm).
  • LinkedIn Publishing Platform? My First 15 Posts and Results

    jmacofearth
    8 Sep 2014 | 7:18 pm
    When LinkedIn started offering publishing on their platform, I didn't really get it. I suppose for people that don't blog, the LinkedIn publishing tool is great. They don't have to commit to a blog, but can get their ideas and content out there. Well, if you have a blog, and are publishing regularly, why would [...]
  • Twitter Ads – Twitter Analytics: The SMB Experiment

    jmacofearth
    8 Sep 2014 | 5:43 am
    I work Twitter pretty hard. What can $25 get me on Twitter that my 20k+ followers aren't already providing? Let's see. I'll post my results here. In the meantime, check out your own Twitter Dashboard, it's free.
  • add this feed to my.Alltop

    Technology & Marketing Law Blog

  • Ninth Circuit Says Yelp Doesn’t Extort Businesses–Levitt v. Yelp (Forbes Cross-Post)

    Eric Goldman
    10 Sep 2014 | 6:45 am
    For years, Yelp has been dogged by allegations that it manipulates user reviews to coerce businesses to advertise with it. While businesses aren’t likely to stop grumbling about these concerns any time soon, a federal appellate court emphatically shut the door on legal claims that Yelp extorts advertisers. This long-running case dates back to early 2010. The plaintiffs allege that Yelp extorted them to buy advertising by manufacturing negative reviews of their businesses and manipulating user-submitted reviews and ratings about their businesses. The Ninth Circuit Court of Appeals…
  • Internet Law Professors Ask California Supreme Court To Review Pharmaceutical Liability Case

    Eric Goldman
    9 Sep 2014 | 10:56 am
    Hardin v. PDX is a quirky case that flew under the radar a bit. The case was brought by Hardin, a victim injured by bad drug interactions. She claims that she would have avoided the interaction if she had been told about it, but the drug disclosures (called “monographs”) given to her by her pharmacy (Safeway) omitted the crucial information because Safeway delivered a truncated monograph. The victim sued defendants up and down the chain, but the ruling that caught my attention involves PDX. PDX acts as a vendor to pharmacies, including providing a network that gathers the…
  • When Is It Appropriate To Monitor An Ex-Spouse’s Email Account? Never

    Venkat Balasubramani
    9 Sep 2014 | 7:43 am
    Zaratzian and Abadir were married but divorced after a little over a decade. While the couple was married, Abadir opened a Cablevision account for internet and email service. He configured an account for Zaratzian and set the password. Shutterstock / Everett Collection – “Suspicious Minds” He also configured an account for himself. At some point before the couple’s separation, Abadir configured the account to forward emails from Zaratzian’s account to Abadir’s account. He testified that he activated the auto-forwarding function so to avoid missing notifications sent to…
  • Lock Manufacturer Onity Had Only One Job, But Isn’t Liable For Failing To Do It Well (Forbes Cross-Post)

    Eric Goldman
    8 Sep 2014 | 9:08 am
    Photo credit: “Do not disturb sign hang on door knob” // ShutterStockLet’s start with two non-controversial propositions: (1) no lock offers perfect security, and (2) any lock that can be defeated by a “stupidly simple” method is functionally worthless. But can a buyer of a functionally worthless lock recover in court? A federal court recently reached a surprising answer to that question. Onity manufactures hotel locks. The plaintiffs seek to form a class action for hotels that bought two of Onity’s locks. At a security conference in 2012, security…
  • Court Denies AFP/Getty Bid to Set Aside Morel Copyright Verdict

    Venkat Balasubramani
    7 Sep 2014 | 10:36 am
    The dust is settling on AFP v. Morel, and the wreckage that emerges isn’t pretty. Following trial, a jury awarded Morel $1,503,889.77 in actual and statutory damages for infringement. The jury also found that defendants violated Morel’s rights under the DMCA (by distributing false copyright management information or modifying/removing copyright management information) and awarded an additional $20,000 for these violations. Defendants moved to set aside or reduce the verdict. The court largely denies the motion. Willful Infringement: Both defendants argued there was insufficient evidence…
  • add this feed to my.Alltop

    shesgotclients.com

  • I’m Going on Tour to See You!

    Christine
    3 Sep 2014 | 6:27 pm
    I’m going on a “mini-tour” to see you! Registration is now open for my Get OUT There—Live! Tour! What does it mean? I’m visiting a couple of cities to teach my process for growing a business that’s aligned with your values and allows you to serve many more people… by leveraging the Internet and using authentic, engaging marketing to attract your most ideal clients and get out there in a really big way. It’s something I’ve never done before! One of the coolest things about it? We’re making it very easy and affordable for you to get this information! You’ll spend a…
  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
 
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

    Ben Brausen
    12 Sep 2014 | 3:45 am
    Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained…
  • Three Stories That Will Help Content Marketers Win With Storytelling

    Jesse Pickrain
    11 Sep 2014 | 7:30 am
    Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords is ‘storytelling.’ Marketers are obsessed with storytelling and conference panels on the subject have fewer empty seats than a Bieber concert. Funny thing is, storytelling has been the buzzword off and on since advertising became a thing. It’s always coming out of…
  • TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps

    Jesse Pickrain
    10 Sep 2014 | 4:28 am
    At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we’re big fans of the event is an understatement. As it happens, my first session at Content Marketing World was presented by our CEO, Lee Odden on the topic of influencers and content marketing. What is an…
  • 5 Ways to Optimize Your Content Marketing World Experience

    Lee Odden
    8 Sep 2014 | 4:04 am
    Content Marketing World is here! Over 2,500 attendees from over 50 countries have invaded Cleveland for the biggest, baddest and best content marketing conference on the planet. With nearly 200 speakers, including a keynote from famed actor, director and producer Kevin Spacey, there’s a lot to look forward to. Multiple tracks of sessions to attend, networking events and the exhibit hall can all seem a bit overwhelming. But here’s the thing about events: If you think you’re getting your money’s worth just by sitting in on a few sessions and mingling on the tradeshow…
  • Online Marketing News: Bing Gets Conversational, LinkedIn Gets Transparent, YouTube Wins Popularity Contest

    Ben Brausen
    5 Sep 2014 | 3:45 am
    10 Reasons Why Social Media is Good for Business [INFOGRAPHIC] - Some say social doesn’t make business sense.  Those folks are wrong. This infographic covers 10 reasons why social is good for business and why you should be doing it too.  AllTwitter Bing Launches Conversational Search - In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Search Engine Land Facebook Drives More In-Store Sales for Small Businesses Than Pinterest…
  • add this feed to my.Alltop

    FUEL LINES

  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Inforgraphic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • add this feed to my.Alltop

    Kneale Mann | Leadership

  • A Connected World Less Connected

    Kneale Mann
    12 Sep 2014 | 4:39 am
    Anytime you walk into a business, it can be an interesting look into human behavior. There are people in meetings, typing on laptops, discussing a new project in the hall, drinking coffee, and maybe even having a laugh or two. It’s a peek into a subsection of society we call work. They say we spent a third of our lives in this space. It appears it's rapidly becoming more. We may not be "at work" but we seem to be spending a larger amount of time working, thinking about work, worrying about work, discussing work.Our workspace is expanding physically as technology spreads it into homes and…
  • Let's Get Clear

    Kneale Mann
    4 Sep 2014 | 4:59 pm
    I went through an exercise recently with a colleague and friend. We have worked together and been friends for years. We were talking about a bunch of things; life, work, family, goals, dreams, strengths, what we want to do with the rest of our lives. It was a great conversation.Then he asked; “Are you clear what you want?” I thought he was asking a career question but it was deeper than that. He has two small children and his priorities have shifted. He no longer wants to spend the wee hours of the night behind his desk. He wants to spend time with his kids while his desire to do…
  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | People + Priority = Profit istock
  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | People + Priority = Profit Manuel de los Santos
  • Stream of Subconsciousness

    Kneale Mann
    16 Aug 2014 | 5:54 pm
    What will they think? Think then do. Do what you love. Love what you do. Do not listen to negative people. People are more important than services or products. Products don't make the person. Personal growth is a daily event. Eventually you will find your passion. Passion is no ordinary word.Words can heal and hurt, it's our choice. Choices can be the difference. Differences are necessary for a successful team. Teamwork is at the core of successful business. Business is about people. People should give more than receive. Receiving help is a sign of strength. Strengthen your focus. Focus on…
 
  • add this feed to my.Alltop

    The Fresh Peel

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • add this feed to my.Alltop

    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter Is Raising Another $1.8 Billion

    Mark Brooks
    14 Sep 2014 | 10:42 am
    MASHABLE - Sep 12 - Twitter announced will raise $1.8B in a convertible debt offering. The figure almost exactly matches the amount Twitter raised from its IPO in November 2013. Twitter did not specify what the additional capital will be used for. It will presumably help fuel acquisitions as Twitter competes for companies and talent against Facebook. by Seth FiegermanSee full article at Mashable See all posts on Twitter
  • Google Acquires Opinion Poll Service Polar For Google+

    Mark Brooks
    14 Sep 2014 | 10:39 am
    TECH CRUNCH - Sep 11 - Google has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. The Polar team will join Google+ and the service will continue to operate until the end of 2014. Existing users will be able to download and save an archive of their existing polls before the service shuts down for good. The company had raised $1.7M in total funding before the acquisition. by Frederic LardinoisSee full article at Tech Crunch See all posts on GoogleSee all posts on Google+
  • Apple's iWatch Will Support Facebook

    Mark Brooks
    9 Sep 2014 | 10:26 am
    IBTIMES - Sep 9 - Facebook is among the companies that got early access to iWatch software. The iWatch software is based on the iOS operating system and will support a number of third-party apps. Apple is preparing an app store for the wearable, but so far it's not clear whether it will be entirely separate or a special section on the main one. by Thomas HalleckSee full article at IBTimes See all posts on Facebook This post also appears on Wearable.ai.
  • Facebook Hits 100M Users In Africa

    Mark Brooks
    9 Sep 2014 | 10:18 am
    TECH CRUNCH - Sep 9 - Facebook now has 100M active users in Africa, and 80% of those come on mobile. That 100M makes up 50% of all Africans connected to the Internet. by Josh ConstineSee full article at Tech Crunch See all posts on Facebook
  • Twitter Announces A “Buy” Button On Mobile

    Mark Brooks
    9 Sep 2014 | 10:15 am
    TECH CRUNCH - Sep 9 - The Buy button will be visible to “a small percentage of U.S. users. As a result, users will be able to make purchases directly within tweets. Twitter is partnering with a number of companies to make the Buy Now button happen, starting social shopping company Fancy, digital content seller Gumroad, fan commerce company Musictoday, and payments company Stripe. Facebook, meanwhile, is building out a commerce platform of its own. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • add this feed to my.Alltop

    HighTalk

  • Going Live is Really, Really Hard

    George F. Snell III
    10 Sep 2014 | 9:45 am
    For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]
  • What is Brand Content Supposed to Do?

    George F. Snell III
    1 May 2014 | 11:17 am
    It’s primary mission? It’s prime directive? Simple. Inform, entertain or do both. Brand content shouldn’t be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, product or service can do for its customers – whether they are businesses or people. Content should be […]
  • All Media is Paid

    George F. Snell III
    29 Apr 2014 | 9:18 am
    Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]
  • What’s Wrong with Facebook? You Can’t Scale

    George F. Snell III
    8 Apr 2014 | 6:57 am
    And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]
  • All the Fake News Fit to Print

    George F. Snell III
    2 Apr 2014 | 1:44 pm
    Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]
 
  • add this feed to my.Alltop

    Sydney: Unfiltered.

  • Roadblocks: Unfiltered.

    Sydney
    11 Sep 2014 | 6:21 pm
    Since the beginning of the year, I’ve been on a path of self-discovery. Well, I guess I’m always on that path, but I’d say 2014 has been the (not very well planned) year of figuring out “Who Is Sydney” vs. “Who Everyone Expects Sydney To Be” – and it hasn’t always been pretty. I could sit here and say that everything about 2014 so far is sunshine and rainbows, but then I’d be lying. And if you know me, you know I’m not good at lying, which is why I gave it up a long time ago. So, who is Sydney? That’s a good fucking…
  • Catching Up

    Sydney
    26 Aug 2014 | 3:18 pm
    Holy guacamole, it’s been awhile since I’ve written here. Since my last post, here’s a quick rundown of life stuff: I trained and competed with Elsinore Horizon in 2013 to score a 16th Place (out of 42 teams) finish at our first trip to the USPA National Skydiving Championships. Our friend Chris took his own life in January of this year. Barry got promoted to School Manager at Skydive Elsinore. We adopted Herbie, another Puggle. My uncle Mike passed away. Horizon got a new lineup, and things were going swimmingly. One of my teammates had an injury that threatened to put her…
  • Skydiving at Sea: Ripcord by iFly on Quantum of the Seas

    Sydney
    16 Apr 2013 | 9:17 am
    You guys. YOU GUYS. Royal Caribbean just announced that there will be a wind tunnel, Ripcord by iFly, on their new ships, Quantum of the Seas and Anthem of the Seas. YOU GUYS. The tunnel will overlook the Flowrider surf simulator and offer views of the wide open seas. Tunnel time. At sea. It doesn’t get much better than this. Check it out: As you all know, Barry and I got married at SkyVenture Colorado, followed by a cruise for our honeymoon. It seems only fitting that we renew our vows at sea. I’m on a mission to make that happen. My dad was in NYC live for the reveal event of…
  • We’ll be Four Seasons guests for life.

    Sydney
    13 Nov 2012 | 10:05 am
    This is a story all about how (… not Fresh Prince-style, but kinda) the Four Seasons is excellent at what they do, offline and online. I’m a sucker for a consistent brand experience. Think, Chipotle for food, and Southwest Airlines, JetBlue, and Norwegian Cruise lines to name a few excellent travel experiences as of late. When you find a brand who does the in-person experience as well as they do the online brand experience, it’s a magical thing. I’ve already shared the story of how the Four Seasons in Denver won our hearts for our pre-wedding and wedding-night stay. To…
  • Specialty dining = thebombdotcom on Norwegian Pearl

    Sydney
    8 Oct 2012 | 9:37 pm
    Pretty stoked about the Teppanyaki dinner B and I just booked for our first day at sea on the Norwegian Pearl. Deemed the “Benihana at Sea” – I’m a sucker for the show when they’re flinging rice and shrimp everywhere. I haven’t been to a Benihana-type restaurant with B yet, but I’m pretty sure he’ll be wowed by my shrimp-catching skills. But there are a bunch of different specialty dining options on board the Blake Shelton Cruise. Check out this great write up by Nancy Schretter. Dining Choices Sizzle on the Blake Shelton Cruise By Nancy…
  • add this feed to my.Alltop

    Jeff Korhan - New Media and Small Business Marketing

  • Google+ Communities: Amplify Your Content In Search

    Jeff Korhan
    12 Sep 2014 | 7:28 am
    Listen to the Episode Below (0:34:29) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps should be taken to leverage that…
  • 3 Tips for Increasing Network Value and Influence

    Jeff Korhan
    11 Sep 2014 | 8:41 am
    In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values and trusts you and the others within it. Weak connections are best described as followers, and to a degree, fans too. While that connectivity provides potential value, it is just the starting point for building and sustaining true influence. Influence is the…
  • Facebook Marketing: Attracting Your Ideal Audience

    Jeff Korhan
    5 Sep 2014 | 10:53 am
    Listen to the Episode Below (00:36:23) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen in as he share’s a wealth of information that will help you better understand Facebook, including how it differs from Google+, why…
  • Social Business: Managing Relationships to Build Personal and Business Brands

    Jeff Korhan
    29 Aug 2014 | 1:45 am
    Listen to the Episode Below (00:37:05) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship management to help others achieve greatness. One of the challenges for everyone these days is we have not…
  • Communicate a Bigger Vision with Content Marketing

    Jeff Korhan
    27 Aug 2014 | 1:23 am
    If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it must communicate what happens after they are opened. Tweet this What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. The Internet…
  • add this feed to my.Alltop

    Phil Gerbyshak

  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
 
  • add this feed to my.Alltop

    We First Blog

  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
  • Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

    Simon Mainwaring
    10 Sep 2014 | 1:28 pm
    Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP…
  • How Nestlé Combined Purpose and Product to Win at Social Marketing

    Simon Mainwaring
    4 Sep 2014 | 1:08 pm
    Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision development, “Germ Stoppa” talks about his immunity gain from his mother’s milk, and “Baby Luv” talks about the strong bonding between a mother and her child developed through breastfeeding. At the same time, the animated videos are a powerful…
  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • add this feed to my.Alltop

    Social Media University, Global

  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
  • Why Ice Buckets are Contagious

    Lee Aase
    4 Sep 2014 | 4:15 am
    I’ve recently been listening to an audiobook by Jonah Berger called Contagious: Why Things Catch On. It’s based on Berger’s Ph.D. research into why some ideas or products get lots of word of mouth, while others don’t. It’s about a seven-hour audiobook that condenses his more academic work, and it’s good listening for workout time. Berger describes six key principles that helps products or ideas go “viral.” Those six characteristics are: Social Currency – How does it make people look to talk about a product or idea? Does it make people look…
  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
 
  • add this feed to my.Alltop

    SociableBlog

  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • add this feed to my.Alltop

    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter Is Raising Another $1.8 Billion

    Mark Brooks
    14 Sep 2014 | 10:42 am
    MASHABLE - Sep 12 - Twitter announced will raise $1.8B in a convertible debt offering. The figure almost exactly matches the amount Twitter raised from its IPO in November 2013. Twitter did not specify what the additional capital will be used for. It will presumably help fuel acquisitions as Twitter competes for companies and talent against Facebook. by Seth FiegermanSee full article at Mashable See all posts on Twitter
  • Google Acquires Opinion Poll Service Polar For Google+

    Mark Brooks
    14 Sep 2014 | 10:39 am
    TECH CRUNCH - Sep 11 - Google has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. The Polar team will join Google+ and the service will continue to operate until the end of 2014. Existing users will be able to download and save an archive of their existing polls before the service shuts down for good. The company had raised $1.7M in total funding before the acquisition. by Frederic LardinoisSee full article at Tech Crunch See all posts on GoogleSee all posts on Google+
  • Apple's iWatch Will Support Facebook

    Mark Brooks
    9 Sep 2014 | 10:26 am
    IBTIMES - Sep 9 - Facebook is among the companies that got early access to iWatch software. The iWatch software is based on the iOS operating system and will support a number of third-party apps. Apple is preparing an app store for the wearable, but so far it's not clear whether it will be entirely separate or a special section on the main one. by Thomas HalleckSee full article at IBTimes See all posts on Facebook This post also appears on Wearable.ai.
  • Facebook Hits 100M Users In Africa

    Mark Brooks
    9 Sep 2014 | 10:18 am
    TECH CRUNCH - Sep 9 - Facebook now has 100M active users in Africa, and 80% of those come on mobile. That 100M makes up 50% of all Africans connected to the Internet. by Josh ConstineSee full article at Tech Crunch See all posts on Facebook
  • Twitter Announces A “Buy” Button On Mobile

    Mark Brooks
    9 Sep 2014 | 10:15 am
    TECH CRUNCH - Sep 9 - The Buy button will be visible to “a small percentage of U.S. users. As a result, users will be able to make purchases directly within tweets. Twitter is partnering with a number of companies to make the Buy Now button happen, starting social shopping company Fancy, digital content seller Gumroad, fan commerce company Musictoday, and payments company Stripe. Facebook, meanwhile, is building out a commerce platform of its own. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • add this feed to my.Alltop

    prTini

  • Apps to Regain Control of Your Inbox + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    12 Sep 2014 | 6:18 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  7 Apps to Help You Regain Control of Your Inbox Social Media Lessons from DiGiorno’s Hashtag Fail How to Effectively and Accurately Use Data to Inform Your Social Media Decisions The Absolutely Essential but Most Overlooked Skill You Need in Management After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women With a Big Push From Facebook, Facebook Video Is Booming. Heads Up, YouTube. DiGiorno Is Really, Really Sorry About Its Tweet…
  • What’s in Your PR Toolkit? (September #pr20chat Details!)

    Heather Whaling
    8 Sep 2014 | 4:00 am
    What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (#pr20chat) is back! This month, we’re teaming up with PR Student Chat (#prstudchat) for #PRToolkit – a joint discussion to help students and professionals alike maximize their PR, marketing and social media initiatives throughout the fall (and into 2015). We’ll cover…
  • The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    5 Sep 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore The Dangers of Cause Marketing Want to Go Viral? It’ll Take a Lot More Work Than You Think Since You Can’t Manipulate Time, Try These 13 Time-Saving Tips Instagram: How the Must-Have App Became the…
  • Meet + Tweet: 15 (More) Pros to Follow

    Heather Whaling
    1 Sep 2014 | 4:30 am
    Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH, to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @aerocles: Agency pro. Brand hacker. Columnist. Digital strategist. You name it, David Teicher has done it (or written about it). David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. @CharlieCurve: The amount of wisdom Charlie Wollborg can pack into…
  • 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    29 Aug 2014 | 7:14 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  6 Golden Rules to Responding to Client Emails 297 Flabby Words and Phrases That Rob Your Writing of All Its Power Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch) Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand Why Instagram’s New App is a Dream for Social Marketers 12 Marketers Already Experimenting With Instagram’s Hyperlapse App The Best and Worst Real-Time Marketing…
 
  • add this feed to my.Alltop

    Tech in Asia

  • This dating concierge site promises you ‘hassle-free romance’

    Daniel Tay
    14 Sep 2014 | 9:19 am
    Have you heard that joke about a couple before and after they got married? When they are dating, the guy always bends over backwards to bring the girl out for a good time. After marriage, he instead brings home a six-pack, and says “What are you going to drink?” A quick search on Google will bring up (sadly) many more for your viewing pleasure. It’s a common complaint: as a couple starts to add more years to their relationship, somehow the quality of their dates tends to dip as well, giving rise to the term ‘honeymoon period’ to describe those good ol’ pre-marriage days.
  • 26 startups in Asia that caught our eye

    Emily Goh
    14 Sep 2014 | 3:00 am
    Here’s our newest round-up of the featured startups on our site this week. If you have startup tips or story suggestions, feel free to email us or tell us about your startup on this form. Any juicy tech news tips go here. Enjoy this week’s list! 1. Gogonesia | Indonesia Gogonesia is an online booking system that lets users book adventures and day trip tours in Indonesia. The startup aims to promote Indonesian tourism by making the way people book activities easier and more accessible. 2. Lookbooker | Singapore Singapore-based Lookbooker owns a similar playbook to Uber, Airbnb, and Hotel…
  • Refunds for Pirate3D backers mistakenly ‘delayed’ by two years, sparking complaints

    Daniel Tay
    13 Sep 2014 | 12:25 am
    Last we heard, Pirate3D had raised US$1.43 million in crowdfunding, and seemed set for big things. Today, the team woke up to a rude shock on their Kickstarter campaign page, which was flooded with an influx of complaints with regards to the date of refunds to backers. Understandably so, since those backers had apparently been informed that they were only going to see their money returned in two years’ time. In lieu of a delay in their shipments, the team had sent out a survey last month to offer backers the choice of getting their money refunded, or waiting for a longer period of…
  • From showbiz to tech biz: Christian Sugiono on acting, MBDC, and new investments

    Leighton Cosseboom
    12 Sep 2014 | 5:00 pm
    Christian Sugiono, co-founder and CEO of MBDC Media. “I’m actually not the type of serial entrepreneur who likes to build ventures and let other people run it. I am kind of a possessive type of person,” explains Indonesian actor Christian Sugiono from his hotel room in Tokyo. “I love dreaming up the coolest thing I can have, and then just going for it.” Sugiono is the co-founder and CEO of MBDC Media. Last week, his company grabbed headlines when it announced a new round of capital investment from Rebright Partners and 500 Startups. Christian Sugiono is a name that most Indonesians…
  • Four Eyes eyes expansion with $350,000 funding round

    Ezra Ferraz
    12 Sep 2014 | 4:36 am
    Philippines-based online glasses store Four Eyes just raised a $350,000 funding round. It comes from Kickstart Ventures, Future Now Ventures, Wavemaker Partner, and various other angel investors who buy into the startup’s vision. Sorry about that pun. Co-founder and CEO Pavan Challa points to traditional brick-and-mortar opticians and chains as his primary competitors, which according to him control most of the revenue generated by the offline industry for glasses. He adds that while these chains offer top selling brands, there’s a limited selection of eyewear overall. “In turn, they…
  • add this feed to my.Alltop

    Room 214

  • Storytelling at inContact

    Jen Casson
    9 Sep 2014 | 3:41 am
    Many smaller companies have the common problem of creating content – they just don’t have much and/or what they do have is poor quality. inContact, a cloud-based contact center solution provider, is the exception and an excellent example of a SaaS company leveraging the power of storytelling to drive their brand. Because inContact intimately understands its audience, the challenges they face, and the stages of the buying/customer lifecycle, they are able to create relevant and targeted content. According to inContact’s Senior Director of Demand Marketing, Marina Antestenis,…
  • Room 214 is Hiring: Account Manager

    Room 214
    8 Sep 2014 | 9:58 am
    Account Manager Support Room 214 clients’ social media marketing campaigns through research, content creation, community engagement and reporting. Requires excellent attention to detail, organizational, analytical, and copywriting skills, as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in digital marketing. Key Responsibilities: Work with account supervisors, account directors and managing partners to support client social media campaigns Create and curate content to be published…
  • Lead Scoring for an Accelerated Pipeline

    Ben Castelli
    8 Sep 2014 | 8:14 am
    What it is Lead Scoring Lead scoring is a critical element of marketing and sales related activities, and as marketing automation has developed so has the importance of lead scoring. By assigning values to specific lead qualities you can score them so that they progress from an entry touchpoint, to lead, to a marketing (sales) qualified lead that is ready for a sales push. Why is it important? Lead scoring enables your marketing and sales team by letting them concentrate on their respective duties. Marketing can be confident in the quality of the leads they develop and pass along, and sales…
  • 3 Steps to Creating a SaaS Lead Nurture Program

    Ben Castelli
    4 Sep 2014 | 9:00 am
    As a SaaS marketer, getting good at generating leads is only half the battle. Having high value gated assets on your website and a strong presence at events will generate leads however many may not be ready to purchase. This often leads to a frustrated sales team and revenue goals not being met. Lead nurturing is the other half of the battle and can be a real game changer. Lead nurturing is all about cultivating an ongoing relationship with qualified prospects so that your product is top-of-mind when they are ready to purchase. Here are 3 quick steps to get you set up for success with lead…
  • 9 Ways to Improve Your SaaS Company’s Landing Page

    Matt LeBeau
    2 Sep 2014 | 1:13 pm
    Create a Kick SaaS Landing Page: 9 Rules You Must Follow In the world of SaaS marketing, it’s likely that your prospect’s first impression of you is a landing page rather than your corporate website. We all know that you only get one chance to make a first impression, so your landing pages provide a unique opportunity to segment your traffic and convert traffic into leads by telling your visitors precisely what you want them to do and why they should it. While landing pages are one of the most important aspects of lead generation, chances are that you’re not taking full advantage of…
  • add this feed to my.Alltop

    Buzzom

  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
  • What Google Employees Learn in ‘Search Inside Yourself’ Course:

    Priya
    10 Aug 2014 | 11:27 am
    ‘Search Inside Yourself’ is a new search program at Google. The program lets you search inside yourself so you can find yourself. This is a free course from Google. The program is specially designed for Google’s employee to teach them emotional intellectuality through meditation. This is a pragmatic meditation procedure which you can use wherever you want. Chade-Meng Tan who teaches the course is one of Google’s earliest engineers and personal growth pioneer.  Meng, the representative of world’s gigantic search engine offers this practical procedure for enhancing…
 
  • add this feed to my.Alltop

    Position²

  • Google Offers Adwords Callout Extensions

    Team Position²
    12 Sep 2014 | 6:10 am
    Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an additional real estate that you can use appropriately. Learn more about Google AdWords Callout Extensions. This new feature from Google immediately makes your ad copy more conspicuous with people knowing exactly what you are selling and what its salient features are. This results in better ROI with higher click through rates. Fig. shows a typical callout extension example Google can show a maximum of four callout extensions each not exceeding 25 characters including…
  • Creatives in Today’s World, Attraction to Action, and much more…| Best of the Week

    Team Position²
    12 Sep 2014 | 5:56 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Creatives in Today’s World Creatives is one aspect of marketing that is receiving considerable attention today and rightly so. Read this exhaustive interview to know what exactly it entails and the skill sets required to be a part of this highly competitive field. Get an inside view of how a creatives team for B2B digital marketing functions and some idea on where this realm as a whole is headed. Why Your B2B Content Marketing May Not Be Working 7 Signs Your…
  • Creatives in Today’s World

    Naksha M. Kumar
    10 Sep 2014 | 10:26 pm
    We all know that visuals are an attractive aspect of digital marketing collateral. But within the world of creative development, what are the skills required and trends observed to succeed? Where is the world of creative development heading? Recent research indicates that app development and 3D modeling are must-have skills. This is partially true. However, creative development is such a diverse area that each sub-domain under creative development requires different, in-depth specialized skills. Rajesh Muthyalu, Creative Director at Position2 sheds more light on the current scenario in…
  • How will Amazon Ad Network Affect Digital Marketers

    Team Position²
    8 Sep 2014 | 6:15 am
    Amazon is bolstering its ad network on the Internet with renewed vigor in order to give the industry veterans like Google a run for their money. Amazon recently manifested its serious intent to be a big player in the online advertising arena with the takeover of Twitch, a video game live-streaming site for almost a billion dollars! Learn more here about why Amazon paid such a hefty price for Twitch. The Amazon ad network is not just a list but it is much more than that. Amazon has a massive database of consumer shopping patterns on the Internet and marketers can use this to their advantage…
  • Programmatic Buying, Better Clicks with Search Ads and much more…| Best of the Week

    Team Position²
    5 Sep 2014 | 6:17 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Defining the Concept of Programmatic Buying Programmatic buying is slowly but surely gaining traction in the online world. It has its own set of advantages over traditional buying when it comes to purchasing online display inventories. Read this insightful blog that delves deeper into this topic. B-to-B Marketers: How to Get Better Clicks with Search Ads The Case For Embracing B2B Social Marketing Organic Search Said to Drive Vast Majority of B2B Traffic Seven Tips…
  • add this feed to my.Alltop

    The Next Web

  • Motorola’s latest flagship, the Moto X, will be available for pre-order in the US on Sept. 16

    Paul Sawers
    14 Sep 2014 | 12:20 pm
    Earlier this month, Motorola officially announced the new Moto X, its latest flagship smartphone, offering enhanced specs and a slew of customizable options. But when is it actually availble for sale? Motorola has just shed some light on this question. From Tuesday September 16, pre-orders will open in the US for the Moto X (AT&T and Pure Edition), as well as the Moto Hint and turbo charger accessories. In related news, the Moto 360 smartwatch will be back in stock the same day in the US too. The Moto X on AT&T will set you back $99 on a two-year... This story continues at The Next…
  • Why you should measure backward, not forward

    James Clear
    14 Sep 2014 | 11:30 am
    James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog. We often measure our progress by looking forward. We set goals. We plan milestones for our progress. Basically, we try to predict the future to some degree. We do this in business, in health, and in life at large. Can we increase our quarterly earnings by 20 percent? Can I lose 20 pounds in the next 3 months? Will I be married by 30? These are all measurements... This…
  • Any.do for Android now lets you attach files to your to-do list items

    Paul Sawers
    14 Sep 2014 | 11:02 am
    Popular to-do list app Any.DO has given its Android app the usual bug-fixes and tweaks that come with app updates, but it has also gained an interesting new feature in the form of file attachments. While other to-do services such as Wunderlist have let you attach files to individual items for a while, Any.DO for Android is following suit. As you can see in the screenshots below, you’ll now see a little paperclip option when you click one of the items, and the little number that accompanies it rises to reflect the number of files attached.     Any.DO version 2.87... This story continues…
  • Meet MUBI, the ‘Netflix for cult, classic and indie movies’

    Paul Sawers
    14 Sep 2014 | 10:29 am
    Scrolling through the usual list of on-demand video-streaming services on my PS3 last year, I couldn’t quite decide whether to fire up iPlayer to watch some documentaries, see what movies were going down on Blinkbox, or watch some random verbal enlightenment through TED’s YouTube channel. For reasons I can’t quite explain, my eyes were eventually drawn to one of the handful of ‘other’ services I’d habitually ignored in the TV/Video Services section, which include Animax and VidZone. “What the hell is MUBI?,” I wondered. It transpired that Mubi was a “…curated online cinema…
  • 5 must-have attributes for future-proof application integration

    David Akka
    14 Sep 2014 | 7:10 am
    David Akka is the Managing Director of Magic Software Enterprises (UK). Application integration solutions have become key enablers for business success by allowing enterprises to increase competitiveness through streamlining business processes, increasing operational efficiencies and creating new innovative services. However, changing business environments and technologies, including the surging popularity of cloud-based applications, the shift to enterprise mobility and the need for real-time information mean that IT managers need to demand more from their application integration solution.
  • add this feed to my.Alltop

    Jennings Social Media

  • B2B Companies Should Align With A Cause, Too

    admin
    12 Sep 2014 | 3:13 pm
    Most of the research and advice out there about cause marketing is for business to consumer companies. Those companies are under pressure to impress consumers, and research shows how well consumers respond. But business-to-business companies benefit from cause marketing, too. The campaigns may require a little more creativity to make the connection to the cause look convincing — but here are two big reasons B2Bs should make cause marketing a priority: Your future employees expect it Before long, the trickle of Millennials entering the workforce will become a flood. And, according to Achieve…
  • How To Implement Cause Marketing Strategies

    admin
    5 Sep 2014 | 12:05 pm
    It may seem hard to believe because temperatures are still in the 90s across the country, but the holiday season is right around the corner. What does that mean? Gifts, family, chilly weather, maybe a couple extra pounds… and cause marketing. That’s right, cause marketing is more important than ever. Why? Research shows that consumers choose companies that support causes over companies offering similar products that don’t. According to the 2013 Cone Communications/Echo Global CSR Study, 91 percent of consumers “are likely to switch brands to one associated with a good cause, given…
  • City Union Mission Retains Jennings Social Media Marketing

    admin
    29 Aug 2014 | 4:49 pm
    City Union Mission, a local nonprofit focused on serving the homeless and poor members of the Kansas City, Mo. community for 90 years, retained Jennings Social Media Marketing and RAZ Mobile for social media and online fundraising. RAZ Mobile is also a client of JSMM’s and has been at the forefront of providing nonprofits with mobile giving options that are affordable. City Union Mission, founded by Rev. and Mrs. David Bulkley in 1924, offers a range of services to the homeless and poor in the community such as life resources, medical care and men’s and women’s/family services. It is…
  • iGirlTech News Interviews Valerie Jennings about Social Media, Tech & Female Entrepreneurship

    admin
    27 Aug 2014 | 10:47 am
    iGrilTech News interviewed Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), about social media, technology and female entrepreneurship. The blog, iGirlTech News, is dedicated to reporting on the most recent trends and influencers in the tech industry while showcasing inspiring, passionate women within the field. In the interview, Amber Turner, host for iGirlTech News, talks with Jennings via Skype from the comfort of their homes in the Kansas City and Los Angeles areas. Watch the full video, or take a look at some of Jennings’ responses to…
  • Marketers Expect Social Media to Surpass PPC in Travel & Tourism

    admin
    15 Aug 2014 | 2:34 pm
    Forty-eight percent of marketers believe that social media will become more important that PPC in the travel and tourism industry in the next five years, according to Statista.com. There’s no denying the importance of social media across all industries, but how can you capitalize on its potential specifically within the travel and tourism industry? Here are three tips to add to your social media strategy: (Photo by Arztsamui/Freedigitalphotos.net) 1. Promotions: If you look at the top travel and tourism companies, their social media content is heavily reliant on promotions and special…
 
  • add this feed to my.Alltop

    Relationship Economy

  • The Chasm Of Management Practices

    Jay Deragon
    10 Sep 2014 | 2:26 am
    There is a management chasm emerging that left unchecked could destroy your organizations future. A chasm is a marked division, separation, or difference between one point and another. In the field of management practices the points are past practices vs. future practices. Being stuck in the chasm means you are not going anywhere but down the ravine. In a Forbes article titled “Do Managers Matter Anymore?” Giovanni Rodriguez writes: While some very large firms can still get away with adopting a command-and-control approach to their ecosystem, the growth and learning of business…
  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
  • add this feed to my.Alltop

    The Blog of Matthew Loop

  • The 2014 Social Media Revenue Summit (highlight reel)

    Matthew Loop
    25 Aug 2014 | 8:54 am
    Held at the luxurious Ritz Carlton in Buckhead, this top tier advanced training was designed to help attendees build a 5 figure per month PASSIVE income machine around doing what they love. It was also for brick and mortar business owners wanting to profitably integrate social marketing into their existing business model, product, or service. As you’re about to see from the highlight video, there is NO OTHER experience like this in the social media marketing world! If you missed-out on this years event, keep your eyes out for the 2015 dates. To learn more about the Social Media Revenue…
  • Instagram Marketing for Chiropractors (video)

    Matthew Loop
    15 Aug 2014 | 6:58 pm
    In this timely training, you’ll learn how to harness Instagram to get more local traffic to your chiropractic website and bring more patients through the doors. Very few chiropractors have tapped into this massive photo sharing network that boasts over 200 MILLION regular users! Now is the perfect time to do so.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: [Replay] Facebook Marketing for Chiropractors in 2014 4 DUMB Chiropractic Website Mistakes 5 Easy and Lucrative PASSIVE Income Sources for…
  • [Replay] Facebook Marketing for Chiropractors in 2014

    Matthew Loop
    1 Aug 2014 | 6:45 am
    Hey Doc… Feedback from last night’s practice-building call has been POURING in!! As expected, all 197 lines were packed with chiropractors eager to implement the new Facebook changes to gain a serious competitive advantage. Dangerous Minds & Dimitri Drujchin The doctors in attendance got a great hook-up, too. Why? Because showing-up is half the battle in life. The info presented is CRITICAL to your success online this year. As mentioned previously, Facebook made another sneaky adjustment to their news feed algorithm. It affects every single one of us that use the social network.
  • How to Create a Lucrative Business with Low Stress

    Matthew Loop
    26 Jul 2014 | 11:51 am
    In this quick video, you’ll discover one of the most lucrative and low stress business strategies that leads to greater happiness. Join me at one of my favorite restaurants in Bogotá called Patagonia Asados del Sur! When visiting, I was reminded of this powerful business lesson that very few seem to employ.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: How to QUADRUPLE Your Income in a Bad Economy Selling Products Online? Watch This FIRST 3 Ways to Add an EXTRA $100,000 in Recurring Income…
  • 4 DUMB Chiropractic Website Mistakes

    Matthew Loop
    17 May 2014 | 5:31 am
    In this eye-opening training video, you’ll discover the common and costly chiropractic website mistakes to avoid that kill your credibility, believability and new patient numbers from social media. This is a must-watch for all doctors looking to be more effective and have a greater impact online.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for Chiropractors The 7 BEST Chiropractic Practice Marketing Strategies Free Chiropractic Marketing Ideas That…
  • add this feed to my.Alltop

    Elaine Gantz Wright

  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
 
  • add this feed to my.Alltop

    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | the Year for Independent Media – SEO – Facebook – Google

    Israel Rothman
    20 Aug 2014 | 2:28 pm
    2014 | the Year for Independent Media – SEO – Facebook – Google While you were doing business as usual, your cheese has moved.   The Yellow pages, newspaper and magazines will always exist, but substantial market shifts have changed that game too: according to this article at http://www.theguardian.com/advertising/digital-media-trends-2014-trends: “Mobile devices will not ONLY “replace” desktops […]
  • 2014 New Media Revenue Model – 1300 Independent Agents Needed in every City

    Israel Rothman
    13 Aug 2014 | 7:43 am
    According to this report by Newspaper Association of America (naa.org): “Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America… Key Findings Total revenue for 2013 was $37.59 billion, a decrease of 2.6% from the […]
  • Successful Kickstarter Campaign Template-Strategy | 4859 Year Old Secret Biblical Lunar-Solar Calendar

    Israel Rothman
    5 Aug 2014 | 4:35 am
    Click the picture to visit the campaign: Checklist for a  Successful Kickstarter Campaign Template | Creative Crowd-funding: The website: https://www.kickstarter.com/projects/1489772285/the-secret-calendar-written-in-the-fabric-of-the-s The video https://d2pq0u4uni88oo.cloudfront.net/projects/1071803/video-421373-h264_high.mp4 Twitter Profile Tweets by @GuthrieWilson Facebook profile or like page https://www.facebook.com/guthrie.wilson Facebook Groups and social blogs ready to go for launch articles – examples: MEMBER’S LOGIN! Log in CONNECT TO THE ROAR! About Us Join us!
  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
  • add this feed to my.Alltop

    SocialTimes

  • Social Media Jobs: Urbanful, PMC Studios, Univision Communications

    Nadine Cheung
    13 Sep 2014 | 7:00 am
    This week, Urbanful is hiring a social media manager, while PMC Studios is seeking a social media coordinator. Univision Communications needs a social media community manager for extreme sports, and WHYY is on the hunt for a social media strategist. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager Urbanful (Washington, DC) Social Media Coordinator PMC Studios (Los Angeles, CA) Social Media Community Manager – Extreme Sports Univision Communications (New York, NY) Social Media Strategist WHYY (Philadelphia, PA) Social Media…
  • 1 in 4 Shoppers Share Back-to-School Purchases on Social Networks [Infographic]

    Kimberlee Morrison
    12 Sep 2014 | 2:40 pm
    Almost everyone is back in school and the last of the stragglers have purchased everything they need. An infographic from RadiumOne, demonstrates which networks and sharing methods were most preferred, and just how important mobile was during this year’s back-to-school shopping season. Of the 1,436 shoppers surveyed, 86.6 percent said they would shop in-store as compared to 37.3 percent that did their shopping online. That said, 25 percent of shoppers would still double check prices online while they were shopping in retail stores. Over 83 percent of shoppers would use a mobile device while…
  • Online Dating: People are Racist on OkCupid, Classist on Tinder

    Mona Zhang
    12 Sep 2014 | 1:35 pm
    Does online dating bring out the worst in people? Seems so, based on data and experiments on online dating platforms. In a video from The Atlantic embedded above, Christian Rudder, co-founder of the dating site OkCupid, gives us some interesting insights from the platform’s data. He found that black users of the site get 25 percent less replies, messages and level of ratings from users of all other races. Rudder said he was most surprised at how stereotypical the site’s users are. “People are vain and predictable and kinda stupid and kinda racist, but also nice and smart……
  • New York Fashion Week Stages Another Social Media Takeover [Infographic]

    Kimberlee Morrison
    12 Sep 2014 | 12:20 pm
    The fashion industry has become quite adept at using social media to engage the fans. With #NYFW winding down, it’s time to take a look at the breakdown of fashion week’s social media takeover. This year, Curalate was the official social analytics provider for the fashion week runway rundown. There were more than 100,000 images shared and more than 10 million engagements, which includes both comments and likes. That’s 25 percent more images and more than a 100 percent increase in fashion week social engagements. There were also 44,000 unique Instagram users, who shared images using…
  • Subreddit Bans Huffington Post Links [Updated]

    Mona Zhang
    12 Sep 2014 | 11:35 am
    The subreddit r/UpliftingNews has banned content from The Huffington Post, citing a “parasitic business model” which uses content from Reddit without attribution. The social site introduced “pressiquette” guidelines last month, asking news outlets to gain permission and attribute Redditors appropriately when getting stories from the site. From r/UpliftingNews: While this rule is effective immediately, the decision has been looming for some time now. Simply put, a few of the HuffingtonPost Good News Editors have been sourcing stories from this subreddit for quite a…
  • add this feed to my.Alltop

    VIRALBLOG.COM

  • Top 5 Videos In Viral Friday: Galaxy Note 4

    Martin Michalik
    12 Sep 2014 | 11:24 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Samsung GALAXY Note 4 A week before Apple, Samsung came with this introduction video for Galaxy Note 4 which got over 15 million views! 2. Experience The Power Of A bookbook™ The promotion of new catalogue from Ikea Singapore is just amazing, one of the best video’s that ridicules Apple.
  • The 10 Funniest Jokes About The Apple Watch

    Laurens Bianchi
    11 Sep 2014 | 8:00 am
    In case you missed it, Apple just revealed the Watch, which is the tech giant’s first entry in the smart watch space. Source: Apple Apple’s long-rumoured move into wearable technology has finally taken place. At the firm’s first major new product launch event of 2014, the Apple Watch was revealed on stage by CEO Tim Cook, alongside the brand new iPhone 6 and iPhone 6 Plus smartphone range. As usual, many took jabs at Apple and its first foray into wearables and instantly shared jokes ons social media. Scroll down below and check out some of the funniest posts about Apple’s Watch.
  • Hashtag My Ass: Album Release Earning Attention

    Igor Beuker
    7 Sep 2014 | 6:19 am
    Etienne de Crécy is earning massive attention with his Hashtag My Ass campaign to promote the release of his new album SuperDiscount 3. Social media has helped many artists to release their new songs and albums. PSY is the emperor of viral entertainment, but hashtag my ass is cracking another code. Hashtag My Ass: Album Release Hashtag My Ass is an Instagram-powered interactive music video for legendary French house producer Etienne de Crécy. After authentication, the site sorts, selects and tracks approximately twenty photo/hashtag combinations onto record sleeves which appear in the…
  • FanBoost Lets Fans Become Part Of The Formula E

    Laurens Bianchi
    4 Sep 2014 | 8:00 am
    Formula E gives you the unique opportunity to vote to give your favorite driver a 5-second 40bhp power boost with FanBoost. Formula E is a new racing championship and the world’s first fully-electric racing series. The Championship starts in September 2014 through to June 2015 and will compete in the heart of 10 of the world’s leading cities – including London, Beijing and Miami – racing around their iconic landmarks. Formula E represents a vision for the future of the motor industry over the coming decades, serving as a framework for R&D around the electric…
  • Top 5 Videos In Viral Friday: The Simpsons Ice Bucket Challenge

    Martin Michalik
    29 Aug 2014 | 1:32 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. The Simpsons ALS Ice Bucket Challenge Homer Simpsons joined the ALS ice bucket challenge as well, a cute short video that got already over 10.6 million views in less than four days! 2. Jennifer Aniston, Courteney Cox, Lisa Kudrow and Jimmy Kimmel in “Friends” The Friends series meet…
 
  • add this feed to my.Alltop

    Pamorama | Social Media Marketing Blog

  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • add this feed to my.Alltop

    Social Media B2B

  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • add this feed to my.Alltop

    {grow}

  • What’s Really Killing Your Online Career? Sitting all day.

    mars
    11 Sep 2014 | 3:44 am
    By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. It’s not because they are using the wrong social media strategy. It’s not because they don’t have a strong enough call to action. And it’s certainly not because they’re aren’t blogging enough. It’s because they’re abusing one activity over and over again: the S-word. You guessed it, SITTING. For over a year, I’ve been working day and night, pressing my butt into my chair and cranking out illustrations and words…
  • How to Get Over Your Fear of Guest Posting

    Grow Community
    10 Sep 2014 | 3:00 am
    By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. I had just finished interviewing Arianna Huffington for a series I produced for XM Radio called “Women Making History.” At the end of the interview, Arianna handed me her business card and asked me to write on her new site (at the time) called The HuffPost. She wanted me…to do what? You’d think that she had just asked me to  ski down the Swiss Alps while swigging chardonnay and singing showtunes. Nope. It was just a guest post. At the…
  • What are the boundaries of inbound marketing?

    Mark
    9 Sep 2014 | 3:00 am
    One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. In that entire decade, what innovation caused us to re-think marketing strategy? There was probably one in the entire ten-year-period: the emergence of cable TV. If you compare it to what we face today, it really re-defines what marketing is all about, doesn’t it? We need a core…
  • The Twitter strategy shift and what it means to you and your business

    Mark
    8 Sep 2014 | 3:00 am
    Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. At a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. This lines up…
  • An interview with the world’s youngest blogger

    Mark
    5 Sep 2014 | 3:00 am
    On a recent trip to Oxford I had a chance to meet with my dear friend Ana Canhoto and her family. I was amazed to learn that her 6-year-old son Martim has already been blogging for a year. In fact, as a 5-year-old, he even went to WordPress and set-up the blog himself. After a lovely garden dinner with my friends, Martim announced in a very grand fashion that he would allow me to interview him for my blog. Well, I couldn’t say no to that could I? With his sister (also a gifted writer and student!) behind the camera, Martim had his first media interview … and here it is. Oh yes…
 
  • add this feed to my.Alltop

    360i Digital Agency Blog

  • 360i’s Belsky: The Time Has Come for Programmatic Reform

    360i
    11 Sep 2014 | 4:49 pm
    With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelēz and P&G are shaking up the industry with bold moves to buy nearly all of their online media…
  • Report: What Apple’s Innovations Mean For Marketers

    360i
    10 Sep 2014 | 2:23 pm
    Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world that it continues to lead innovation in the space. Moreover, the announcement underscores Apple’s ability to introduce new products, services and utilities that redefine technology and culture — and reignite excitement…
  • 3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy

    Catherine Fretter
    10 Sep 2014 | 12:29 pm
    Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers. Millennials are often miscast by older generations as superficial and spend thrifty, but for a generation coming of age post the 2008 recession, they are focused on saving their money rather than spending it, and a recent poll by Harris Interactive proves it. According to Harris Interactive, if given $100,000, 58 percent of Millennials would pay off any existing debts and loans whereas 14 percent of Millennials…
  • What’s Buzzing: Platform Updates, The Evolving Role of Influencers & More

    Colin Croughan
    5 Sep 2014 | 4:07 pm
    This week signaled a record-setting moment for Vine as the application rolled out an updated version which gives users considerably more creative freedom. In other news, Foursquare visited the 360i office to demo “the new Foursquare” and supplementary app Swarm. Read on for more news from this week. Vine Introduces New Camera Over the past two years, Vine has experienced a surge in popularity, especially among social media savvy Millennials. With the release of Vine’s new camera update, Vine has become quite literally a whole new world for platform users. By empowering the user…
  • 360i Adds Pernod Ricard USA to Agency Roster

    360i
    3 Sep 2014 | 1:23 pm
    We’re excited to share the news that Pernod Ricard USA has selected 360i to lead its communication planning, media and social community management initiatives, effective immediately. The company’s portfolio of wine and spirits brands includes Absolut® vodka, Jameson® Irish whiskey, Malibu® and Beefeater® gin. In a statement to Ad Age, Pierre Berard, senior VP of marketing for Pernod Ricard USA, said: “Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong…
  • add this feed to my.Alltop

    The Next Web » Social Media

  • 10 unscalable tactics Quibb used to build a community of influential professionals

    Carrie Melissa Jones
    14 Sep 2014 | 4:00 am
    Carrie Melissa Jones is the editorial director of CMX Media. This post originally appeared on the CMX Hub. When you’re building a community from scratch, it may seem like you have far more questions than you do answers. Where do you begin? Who do you connect with first? How come this is taking so long? For Sandi MacPherson, founder of Quibb, these questions were really the tip of the iceberg. When she first started the site, a professional network based on sharing industry news, she described herself as a “tech newb,” looking for ways to help colleagues and professional peers... This…
  • What it’s really like to work in social media

    Leah Pope
    13 Sep 2014 | 7:00 am
    Leah Pope is the VP of Global Marketing of Synthesio. I don’t have a PhD, I don’t work in a lab and I don’t work with chemicals. I work in social media, and to succeed in this market you must think like a scientist. Social media helps companies monitor and analyze what is being said about them to make decisions about customer service, marketing and business strategy. In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it is a key tool for a business, and has become a science for many brands to study and... This story continues at The Next…
  • Everything you need to know about running a successful webinar

    Alex Manthei
    12 Sep 2014 | 12:53 pm
    This post originally appeared on the Mention blog. A few months ago, I held a Yabbly AMA about how and why we use webinars at Mention. For the uninitiated, webinars are online seminars or master classes designed to educate around a clear and concise topic. Generally around 30-40 minutes, these live events are a fantastic way to demo a product, show off a new feature, offer tips, hacks, or best practices, and perhaps most powerfully: to introduce yourself — your actual self — to customers. I have to say, I was surprised by all the interest on Yabbly. The AMA... This story continues at The…
  • Emotion vs. Data-driven marketing: The biggest challenges

    Lauren deLisa Coleman
    11 Sep 2014 | 12:42 pm
    Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog. For a job title that barely existed three years ago, the role of a data scientist and the data-driven strategies they develop have become crucial tools for today’s marketing executives. In fact, according to a recent study by KPMG, more that half of the CFOs and CIOs polled said that big data was drastically changing their business strategies. We’re swimming in a sea full of…
  • 5 psychological challenges facing wearables, quantified self and behavior change apps

    Max Ogles
    11 Sep 2014 | 8:14 am
    Max Ogles is the head of marketing for Mobile Coach, a startup that uses text messaging to influence employees with personalized engagement. He also has a forthcoming e-book, “Boost: Create Good Habits Using Psychology and Technology,” that you can receive for free here. Thanks to Apple’s upcoming release of HealthKit, it won’t be long before everyone with an iPhone has access to health and quantified self tools, whether or not they want them. Of course, hundreds of apps have offered similar features and functionality for some time, but with HealthKit as a default in iOS, a large new…
  • add this feed to my.Alltop

    Courtney Engle Robertson

  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
     ShareThe post Preview WordPress 4.0 appeared first on Courtney Engle Robertson.
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • WordCamp NYC

    Courtney Engle Robertson
    30 Jul 2014 | 10:24 am
    Today’s task: packing for WordCamp NYC . Getting excited! Also, testing omitting status post format from RSS. The post WordCamp NYC appeared first on Courtney Engle Robertson.
  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    The post Print Settings in WordPress Websites appeared first on Courtney Engle Robertson.
  • Use Heading Tags to Help Your Readers

    Courtney Engle Robertson
    26 Jun 2014 | 2:00 am
    The post Use Heading Tags to Help Your Readers appeared first on Courtney Engle Robertson.
 
  • add this feed to my.Alltop

    CompuKol Connection » Blog

  • Identifying Your Topics for Content Curation

    Carolyn Cohn
    27 Aug 2014 | 5:00 pm
    When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience. What is content curation? If you are curating content, it means that you obtain, organize, and share content that is within a particular niche and you present it in such a way that you give it your own spin. The main objective is that the…
  • Getting Your LinkedIn Connections to Trust You

    Michael Cohn
    25 Aug 2014 | 2:00 am
    It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. How you build a solid LinkedIn reputation There are few elements that contribute to your reputation on LinkedIn as well as your social media reputation in general. They are your brand and your LinkedIn profile, the members of your LinkedIn community…
  • Applying Social Networking to Your Business

    Michael Cohn
    21 Aug 2014 | 2:00 am
    When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business?  In fact, that was originally how social networking began.  If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage. Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business…
  • Social Media’s Influence on Your Content Marketing Strategy

    Carolyn Cohn
    18 Aug 2014 | 2:00 am
    Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. The influence of social media on your content marketing strategy There are a few elements that contribute to the role that social media plays in your content marketing strategy, which will really bring your business to the next level. They are: The top social media channels should be taken seriously: It is very…
  • Understanding Branding Importance in Marketing Your Business

    Michael Cohn
    14 Aug 2014 | 2:00 am
    This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy   You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Branding is more about following rules…
  • add this feed to my.Alltop

    Pushing Social

  • A Word about The Social Media Success Summit 2014

    Stan Smith
    9 Sep 2014 | 6:25 am
    Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education. In October, Social Media Examiner will be holding it’s Sixth Annual Social Media Success Summit. Social Media Examiner knows how to run these conferences and they have the juice to attract the top experts in social media. You’ve probably already invested in online courses or hired one of the experts on the speaking roster. The Social Media…
  • Fired Up Friday – You Gotta Jump to be Successful

    Stan Smith
    5 Sep 2014 | 12:42 pm
    Blogging is scary. Publishing is scary. Building a business is scary too.   But here’s the deal. You want blogging to be tough so that you can get your work seen when you persevere.   You want it to be hard and terrifying to build a business to make sure that the world can see you for who you are – a determined human being hell-bent on doing whatever it takes to succeed. The incredible Steve Harvey says it best…
  • [Podcast] Episode #23: The Question Every Content Marketer Should Ask

    Stan Smith
    4 Sep 2014 | 8:43 am
    http://traffic.libsyn.com/pushingsocial/RandFishkin_Final_mixdown.mp3 Push Me To Subscribe to the Pushing Social Podcast Have you ever wondered if you were doing all you could to get more readers from Google? Search Engine Optimization (SEO) is important because it’s likely that Google will be your #1 source of traffic for a long time. But, most folks are overwhelmed and confused with all of the lingo and techniques. That’s why we asked Rand Fishkin, co-founder of Moz to hang out with us on the Pushing Social Podcast to talk about the intersection of blogging, content marketing,…
  • Fired Up Friday – From Struggle Comes Success

    Marie Williams
    29 Aug 2014 | 9:09 am
    Today’s video features the inspirational story of a man named Josef Azam. Five years ago, he was loading luggage at an airport. Today, he’s the CEO of a multi-million dollar company. To date, he’s generated over $250 million dollars in sales for his clients. In this video, he talks about what it was like to grow up poor in a neighborhood where others had everything. Unlike his peers, his parents weren’t able to pay for his education. He worked three jobs to put himself through school and get his degree. Stories like Josef’s are proof that anything is possible.
  • The Secret Sauce for “Great” Blog Posts

    Stan Smith
    27 Aug 2014 | 5:00 am
    Have you ever read something that instantly grabs and holds your attention? In these cases, it seems that the author has a special key to stoking your curiosity.  Their stuff is addicting. I remember feeling this way about “The One Minute Manager.”  I spent every moment thinking about our reading that book. The author was in my head and speaking my language. I’ve been changing that elusive quality, the secret sauce, ever since. There has been a mini-renaissance in writing lately largely spurred on by the current fascination with content marketing.  Writing is, once-again, a big deal…
  • add this feed to my.Alltop

    33 Charts

  • Medicine X | Ed – A New Conversation in Medical Education

    DrV
    10 Sep 2014 | 8:18 am
    I’ve been fortunate enough to attend Stanford Medicine X over the past 4 years.  Each year I’m surrounded by the most remarkable people and ideas.  And each year I think: What are we doing to bring these ideas to medical students? I think we’re closer. A natural evolution into medical education This weekend marked the announcement of the Medicine X | Ed 2015, a novel meeting that plays on the power, energy and innovation of one of modern medicine’s most influential communities, Medicine X.  Medicine X | Ed represents a natural evolution of MedX thinking into an area desperately in…
  • App Crowdsources Assistance for Arrest Victims

    DrV
    24 Aug 2014 | 11:23 am
    If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get an alert the same time as local emergency responders.   It also shows the location of the closest automatic defibrillator (if there is one nearby) as well as a reminder about how to do CPR, just in case the user has an adrenaline-induced brain-freeze. This…
  • Social Health’s Sewer of Self-Interest

    DrV
    22 Aug 2014 | 2:47 am
    There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the conversation on conversation.  Marketers love to cheer. Moving beyond cheerleading But what marketers want and do may be entirely different from what healthcare professionals might and should do.  It’s not that we can’t promote, but maybe we have…
  • Twitter’s New Paternalism

    DrV
    21 Aug 2014 | 9:37 am
    Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it this way: Surfacing the kinds of great conversations that pop up in peoples’ timelines from time to time, making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by, and…
  • Print Media as a Cure for Hemorrhoids

    DrV
    19 Aug 2014 | 8:59 am
      Fascinating case report of a readers whose hemorrhoids were cured with the discontinuation of the print edition of The Economist. Note that this is an N of 1.  The manipulation of print media has not been proven in any double-blinded study to impact outcomes with rectal varices. I’m wondering what we could do for short gut in kids. Via The Economist.  h/t to Tom Standage for pulling this into my feed.
 
  • add this feed to my.Alltop

    Wave: "tracking how people and brands use social media"

  • ePresence: Bosch's strong presence on e-retailers means they are best positioned to take advantage of distress home appliance purchases

    Ed Bristow
    1 Sep 2014 | 8:23 am
    By consistently running promotions across different sites Bosch’s front page placements were more visible than rivals such as Hotpoint, Indesit, Bush and Hoover. Given that 8 out of 10 home appliances purchases are in response to breakages and malfunctions*, this visibility at the point of purchase is of particular importance. This article analyses data collected by WaveMetrix’s ePresence solution, which monitored special offer placements on the front pages of John Lewis, Currys, Argos and AO’s white goods pages for a week in July to identify which brands’ promotions…
  • Case study: Volvo drives consumer loyalty by ensuring that “faultless” reliability matches consumers’ expectations

    Dan Cotton
    6 Mar 2014 | 8:47 am
    93% of Volvo owners discussing their loyalty say they will buy again. This is primarily driven by consumers praising Volvo’s “steadfast reliability”. Our previous analysis here of Volvo's social properties revealed that reliability is a key brand value that consumers associate with Volvo, suggesting that they are successful at converting consumers’ expectations and values of the brand into loyalty. This article will explore the reasons why consumers express loyalty to Volvo and the ways in which it corresponds to values synonymous with the brand.   …
  • Case study: The “great” value offered by the Focus and Fiesta drives Ford’s high levels of loyalty discussion

    Dan Cotton
    17 Feb 2014 | 1:50 am
    Ford receive more loyalty discussion than any other brand, driven by the Focus and Fiesta, which are the two best-selling models in the United Kingdom. Consumers say they will remain loyal to the Focus and Fiesta because of "excellent" value and "fun" driving experiences. Analysing loyalty discussion enables brands to understand why consumers return to their models and allows them to reinforce this in messaging. In previous articles (here and here) we outlined our methodology for collecting loyalty buzz for fourteen brands. We coded discussion on top review…
  • Sherlock’s mini episode leads “excited” fans to reveal an intent to view and triples Twitter engagement

    Ben Rogers
    5 Feb 2014 | 1:49 am
    The Sherlock mini episode boosted the number of fans saying they were going to watch the Season 3 premiere. It also drove three times the average tweets about Sherlock in the lead-up to its premiere. This demonstrates that innovative and exclusive content can substantially increase interest in a show, creating a new level of engagement and stoking excitement.   Sherlock is a popular British show which released a mini episode eight-days prior to the third series’ premiere, titled ‘Many Happy Returns’. It was produced separately from the third season’s premiere and…
  • Complimentary food and drink is the form of personalisation most desired by luxury hotel guests

    Ben Rogers
    3 Feb 2014 | 1:44 am
    Analysis of comments posted on Twitter and Facebook by guests of luxury hotels reveals that offering complimentary food and drink is the most desired way to personalise a guest’s stay. 40% of comments which discuss personalised experiences in hotels focus on food and drink. In the competitive market of luxury hotels, personalising a guest’s stay and making them feel special can be a way to stand out from the crowd and drive repeat visits.  In previous analysis we showed that personalised service was a key driver of hotel loyalty. In this article we investigate exactly what…
  • add this feed to my.Alltop

    Social-Media

  • TDA Group Content Happy Hour: Being creative and credible

    Paul Gustafson
    12 Sep 2014 | 11:34 am
    Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the ingredients that go into content integrity, a formula for avoiding common video mistakes, and a primer on evaluating content quality. Plus, see why CMOs have developed a thirst for digital content. Five Ways to Maintain Credibility in Your Content Marketing By Petr Palas at MarketingProfs How quickly can poor content lose…
  • The Craziest Thing I’ve Ever Done

    Natalie MacNeil
    11 Sep 2014 | 7:42 am
    I’ve got some BIG NEWS to share with you today!  As you probably already know, after having our most successful year in business yet, my team and I went on a little sabbatical. I think taking time to recharge is an important part of upleveling your business and your life. I took a vacation in England, Ireland, and Scotland with my love. I spent time working on my next book among the vineyards of France, and met with Conquer Club members in Paris. We also helped open a school in Tanzania, The Conquer Academy – it was the happiest day of my life. It wasn’t no work, and…
  • TDA Group Content Happy Hour: What’s the story? And how are you telling it?

    Paul Gustafson
    5 Sep 2014 | 10:44 am
    Your task? Ensure compelling content. That’s why this week’s digest looks at the latest news about sharpening storytelling skills. You’ll learn how to develop content through a five-part framework and get media company secrets that boost content marketing success. Plus, see how to turn your sales folks into decent storytellers, uncover 26 ways to jump-start social media updates, and discover how to avoid social media metric mistakes. Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning By Leah Betancourt at Business 2 Community To create truly…
  • Guided Meditation To Magnetize What You Desire

    Natalie MacNeil
    4 Sep 2014 | 7:40 am
    A note from Natalie: My team and I are taking a sabbatical for the remainder of the summer, so we’re bringing back some of our greatest hits for you to experience for the first time or enjoy again… Summer’s always a great time for catching up on reruns! We’ll be back in the fall with some amazing new episodes for you. Are you ready to become a magnet for what you desire?   In this week’s episode of She Takes on the World TV, I’m sharing with you a guided meditation I created to help you magnetize exactly what you want in your business and…
  • Relationship Advice…For Your Small Business

    Natalie MacNeil
    28 Aug 2014 | 10:51 am
    This blog post is being brought to you by Visa Small Business. Relationships are the most important part of building a business. I would argue that relationships are even more important than revenue because strong relationships and strong performance go hand in hand. Now before I start preaching on relationships in business, I will insert a disclaimer: I’m not perfect! I’ve had my share of relationships that have gone sour, and to say I’ve learned a lot along the way would be a huge understatement. Contrary to what many people believe (even the many acquaintances I know), I…
  • add this feed to my.Alltop

    David Meerman Scott - Web Ink Now

  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
  • Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

    David Meerman Scott
    4 Sep 2014 | 6:22 am
    The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.
  • Agile, Real-Time Customer Service [free ebook]

    David Meerman Scott
    3 Sep 2014 | 1:23 am
    This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.
  • The New Rules of Selling [SlideShare]

    David Meerman Scott
    27 Aug 2014 | 12:17 am
    Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling...
 
  • add this feed to my.Alltop

    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
  • add this feed to my.Alltop

    We Are Social

  • Global usage of Pinterest

    Deniz Ugur
    12 Sep 2014 | 3:03 am
    A GlobalWebIndex study looked into Pinterest’s top markets worldwide, and discovered North America to be the biggest stronghold for the platform, where a third of adult internet users have a Pinterest account. Canada, Indonesia and South Africa follow closely with around 30% of internet users on Pinterest, while European countries including Germany, Poland and France account for the lowest Pinterest uptake at just 10%. On a global level, the study reveals that 16% of internet users aged 16-64 have a Pinterest account.
  • The 3Ps of Connected Brands

    Simon Kemp
    11 Sep 2014 | 8:01 am
    As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age. Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out. In today’s post, we go beyond those activities and dig deeper into the factors that determine overall brand success. The 3Ps of Great Connected Marketing Our conversations with more than 100 of the world’s top marketing…
  • Global usage of WhatsApp

    Deniz Ugur
    11 Sep 2014 | 3:11 am
    WhatsApp’s popularity continues to rise on a global level, with an increase from 16% of internet users on the app in 2013 to 24% in 2014. WhatsApp usage is greatest in the regions of Latin America, the Middle East and Africa, GlobalWebIndex reports. However, when analysing WhatsApp by country, Malaysia comes out top with 77% of mobile internet users on WhatsApp, followed shortly by South Africa and Singapore at 76%. In comparison, China, South Korea and Japan have less than 4% of mobile internet users using WhatsApp, partly due to the popularity of apps like WeChat, Kakao Talk and LINE.
  • The Potential of Wearable Social

    Matthew Payne
    10 Sep 2014 | 8:06 am
    The smartphone may have completely revolutionized the way we communicate, to the extent that many of us feel incapable of surviving without one. But thankfully, technology hasn’t ground to a halt, and we’re now on the brink of a new era, as Wearable Tech starts to become mainstream. Last night Apple unveiled its Watch, Google’s Android Wear has already hit the shelves; consumer tech is undergoing a revolution. And these gadgets allow us to become even more invested in the internet and social. It’s exciting, it’s new – but this is just the beginning – there’s much more…
  • Global usage of Vine

    Deniz Ugur
    10 Sep 2014 | 3:04 am
    A GlobalWebIndex study analysed the top markets for Vine worldwide, and found that teens aged 16-19 are much more likely to use Vine compared to the average internet user. In the thirty-two countries that were included in the study, Vine enjoys the greatest usage figures in the USA, where 9% of internet users engage with the app each month – a figure that  rises to an impressive 25% among teens. This pattern is repeated Canada, the UK and Australia, where 16-19 year olds are typically three or four times more likely to be Vine users.
  • add this feed to my.Alltop

    Communicator

  • Road to a Digital Nation starts with building toilets

    jvbakshi
    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    jvbakshi
    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    jvbakshi
    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
  • Whose content is it anyway?

    jvbakshi
    21 Oct 2013 | 1:21 am
    for representation only. courtesy: http://www.tppwholesale.com.au/blog/wp-content/uploads/2013/05/copyright.-300×225.jpg Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with visibility in topic sharing messages which create above average engagement. http://j.mp/1fWbWx8 Earlier, in the week, a fellow journalist-turned-entrepreneur called to ask, how does content syndication work on mobile apps. Specifically, can the…
  • Is the News Room dying?

    jvbakshi
    30 Sep 2013 | 10:50 pm
    The Me Generation news room- for representation purpose only I didn’t blog a year back when Instagram, was valued at One BILLION dollars and acquired by Facebook, about the same time when Kodak filed for bankruptcy. I thought enough has been written already about how Instagram, which allows people to share pictures, as opposed to Kodak which allowed people to store memories in an album, has a wider appeal in a generation which seeks identity in a stream of digital consciousness, with ‘likes’ holding higher value than the memories the camera captures. I also thought that 18…
 
  • add this feed to my.Alltop

    tcapushnpull.com

  • 10 Things That Crossed My Mind During Today’s Apple Keynote

    Sarah Irish
    9 Sep 2014 | 1:50 pm
    I love Apple, always have, always will. I got my first Apple product in 2004 when they came out with the iPod Mini. It was green, and it was glorious. From there I have owned a 5th Generation iPod, iPod shuffle, iPhone4, 2nd Generation iPad, a white (but man did I want black) Macbook, a Macbook pro, a Macbook Air and finally an iPhone5s. I know this seems a little overboard, but I am truly a brand loyalist.Needless to say, I was PRETTY excited for today’s iPhone6 release. I set up my Macbook , and my iMac and awaited the magnificent announcement. Here are 10 thoughts I had during the Apple…
  • The Evolving Landscape of Facebook Marketing

    Sarah Irish
    5 Sep 2014 | 1:51 pm
    Ahhh the magical, evolving animal that is Facebook. A couple of months ago, we laid out some changes Facebook made this year that have deeply effected the way we market on this platform. Now, four months later, we are still learning what these algorithm changes mean for us and our clients. Here are some takeaways from a little trial and error over the last few months:Its Not About Size: Back in the day (less than 5 years ago) Facebook for business was ALL about developing your community base. Its not to say the more followers you had made you a better page (but thats kinda what we’re…
  • Plagiarism and Social Media

    Sarah Irish
    22 Aug 2014 | 12:53 pm
    We live in a world powered by instant gratification – especially in regards to content and social media. The problem with our growing need to be informed is the quality of content. The internet is a melting pot of ideas – if you can think of it, you can find it online. This is a great resource but when it comes to plagiarism, the lines can be a bit blurry. A few weeks ago, Buzzfeed editor Benny Johnson was fired for plagiarism. This got me thinking about how easy it is to repost, or reuse content that is not technically yours to use. It is hard to distinguish the difference between social…
  • Pinterest Adds Messaging Feature

    Sarah Irish
    15 Aug 2014 | 7:09 am
    Planning weddings, cataloging cute puppies and mapping out elaborate vacations just got a whole lot easier. Last week, Pinterest unveiled a new messaging system that is about to change the way we pin.Early last year, Pinterest released their “Send A Pin” function that allows users to send a pin directly to an individual person. This has been an incredibly successful addition to their platform, and they estimate 2 millions pins are sent daily.  Now, with the new messaging function, you can send pins to someone or a group of someones and actually have a conversation about it.  This…
  • Utilizing Snapchat for Marketing

    The Cyphers Agency
    6 Aug 2014 | 9:19 am
    Taco Bell’s Crunchy Burrito SnapchatFrom Snapchat’s humble beginnings in a fraternity house in 2011, it has become a top contender in the social media market. With an estimated value of $800,00 and between 250 and 300 million snaps being sent everyday, it doesn’t look like they are going to lose momentum any time soon. Snapchat has a hold over teens and young adults that is unparalleled, and marketing and advertising gurus are starting to notice.Companies have had success in marketing with Snapchat because it allows for a personal and direct picture message to be delivered to the…
  • add this feed to my.Alltop

    Social Media Network - Marketing

  • The Changing Customer Service - Social Media

    12 Sep 2014 | 8:46 am
    Due to Social Media the way customers are now serviced has taken a change. This change is for the good.Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers,…
  • Social Media Is Important

    23 Aug 2014 | 2:52 am
    Social Media is Important because:It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional mediaIt’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with themIt’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are…
  • How To Analyse And Measure / The ROI Metrics For Social Media

    15 Aug 2014 | 8:59 am
    Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from…
  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
  • Are You For Or Against: 'Right to be Forgotten' - Social Media

    11 Jul 2014 | 8:24 am
    Are you for or against: 'Right to be Forgotten'  We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a…
  • add this feed to my.Alltop

    FutureComms

  • 5 Critical Trends in Digital PR You Need to Act On

    Paul Sutton
    11 Sep 2014 | 2:35 am
    Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. Digital remains the big growth area in PR. This really should come as a surprise to no-one. I hope. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. The division of…
  • Breaking the Cycle of Crap Media Relations

    Paul Sutton
    10 Sep 2014 | 12:52 am
    This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, and so I asked him if he’d like to expand on his thoughts. I welcome your own opinions in the comments.  ———————————————————————— Last week, the Guardian…
  • Have We Really Learned Absolutely Nothing From Kenneth Cole?

    Paul Sutton
    14 Aug 2014 | 12:30 am
    Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in my mid teens, remains one of the most brilliant pieces of live comedy I’ve ever seen. His suicide is deeply saddening. I touched very briefly on my own struggle with depression in a very recent post, and so, for me personally, Mr Williams’ death is particularly…
  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
 
  • add this feed to my.Alltop

    Pam Marketing Nut

  • 5 Top WordPress Plugins for 2014

    Pam Moore
    12 Sep 2014 | 12:55 pm
    If you know anything about using WordPress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience. In this episode of the Social Zoom Factor podcast I share 5 of my very favorite WordPress plugins. It was very hard to narrow it down to 5. However, these are 5 of the top WordPress plugins we use when developing blogs and websites for our agency, Marketing Nutz and our clients. An important note is also that a plugin will not do…
  • 25 Content Marketing Ideas to Stomp Writers Block

    Pam Moore
    10 Sep 2014 | 10:13 pm
    Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone. Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It’s alright to feel stuck now and then. However, if you find yourself continually running short on ideas it’s time you find some inspiration and quick! Even if creating content doesn’t come easy for you, the truth is inspiration for creating amazing content that connects you and your brand with your…
  • Content Marketing in a Nutshell

    Pam Moore
    10 Sep 2014 | 12:30 pm
    It is not news that content marketing is one of the hottest buzz words online today. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help…
  • 25 Tips to Integrate Social Media Into Events & Conferences

    Pam Moore
    9 Sep 2014 | 5:56 am
    It is no surprise that social media is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event. In this episode of the Social Zoom Factor podcast I share 25 tips and strategies to increase ROI at events and conferences by integrating social media. Event managers and marketers have a tremendous opportunity to leverage social media to increase awareness of the event, increase attendance, and better…
  • Are Realtors Ignoring the Modern, Social Savvy Connected Buyer?

    Pam Moore
    8 Sep 2014 | 10:35 am
    Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers? Many realtors, property managers and others working in the industry complain of not enough leads, their websites not performing to a level that delivers a positive return on investment and that they are not seeing results using social media. This shouldn’t come as a surprise with a few quick Google…
  • add this feed to my.Alltop

    Jessica Malnik

  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
  • Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

    Jessica Malnik
    16 Jun 2014 | 11:16 pm
    When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and Twitter- tend to perform badly for driving loads and loads of traffic to your new blog post, unless you are writing about cat videos, the latest meme, or Buzzfeed Quizzes. (Seriously, these need to end. I mean have you seen this quiz. And, this one. And oh this…
  • add this feed to my.Alltop

    Smedio - Business Ideas Worth Sharing

  • How iPhone 6 Features Compare in Innovation to other iPhones

    Douglas Idugboe
    11 Sep 2014 | 1:36 pm
    Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list. Using latest customer surveys and comparing specs of previous iPhone models, FinanceOnline created an infographic that shows how much innovation there really was in each iPhone so far.  Also included is a detailed analysis of what features clients got from…
  • How to Adapt to the Changing Face of Marketing

    Douglas Idugboe
    2 Sep 2014 | 11:01 pm
    In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other. As a business, how do you respond to the rapidly changing face of marketing? While traditional marketing was mostly one-way communication, social media has redefined marketing as an active dialogue between…
  • Should You Ever Use Royalty Free Content?

    Douglas Idugboe
    31 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and marketing? They often turn to royalty free content. Images and videos are increasingly replacing text in the online world. Mobile technology such as tablets and smartphones means information is accessible almost instantly, 24/7,…
  • How to Make Your Company Culture a Social Media Marketing Tool

    Douglas Idugboe
    25 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever equal the influence on both social and business cultures. Naturally, the corporate world was a little slow to adapt. Many businesses viewed social media as an hindrance to work, a personal activity…
  • How To Develop a Startup Mindset for your Business

    Douglas Idugboe
    5 Aug 2014 | 12:04 pm
    Share on FacebookShare on TwitterE-mail Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and not accepting the status quo. Established businesses and the people who run them have a lot to gain by developing a startup mentality. Experts Agree on the Benefits Experts like Michael Hayman say…
 
  • add this feed to my.Alltop

    ReelSEO Video Marketing

  • It’s Earned Media That’s Driving Brand Awareness for Uber on YouTube

    Contributor
    11 Sep 2014 | 1:26 pm
    The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation. The company's own YouTube channel has a plurality of the overall views about its brand, but not a majority.
  • 2 YouTube Analytics Reports You Should Check Every Week [Creator's Tip #159]

    Carla Marshall
    11 Sep 2014 | 12:01 pm
    In this week's Creator's Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content for your channel.
  • Videos Are Coming to the App Store: Tips for Marketers and Developers

    Contributor
    11 Sep 2014 | 8:43 am
    With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.
  • YouTube End Cards, Subscribe Button Tip, and Channel Trailers [#TubeTalk #40]

    Dane Golden
    11 Sep 2014 | 8:13 am
    What makes a great YouTube End Card? What is a YouTube Channel Trailer & why should you have one? Find out the answer to these and other questions on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.
  • 5 Million Google Passwords Leaked, Check Your YouTube Account

    Carla Marshall
    10 Sep 2014 | 10:03 am
    Another day, another security breach. In the latest reminder that nothing is really that secure on the Internet, 5 million Google email addresses, usernames and passwords have been leaked to the outside world. If you have updated your Google log-in details recently then you are probably OK. If you haven't updated your password in years, then now might be the time to do that.
  • add this feed to my.Alltop

    Social4Business

  • How to Build your Facebook Business Page Community

    Kathy Colaicovo
    6 Sep 2014 | 1:00 am
    Almost every client I have, has a Facebook Page. With this comes the ever constant struggle to build engagement and grow the fan base. It is these connections that can lead to more website traffic, consults, leads and potential new clients. Sometimes the best way to think up new approaches to build your community on Facebook is to do […] The post How to Build your Facebook Business Page Community appeared first on Social4Business. Related posts: 5 Ways to Build an Interactive Facebook Community Facebook Page – How to Grow your Community How to get more people to see your…
  • Share those Images on Twitter too!

    Kathy Colaicovo
    2 Sep 2014 | 1:00 am
    Images are becoming one of the most shared content online and, for many, the most read. They are more interesting and, some will argue, faster to read them but also the idea resonates more because it has come in the form of a picture. For this reason, many businesses are turning to images more and […] The post Share those Images on Twitter too! appeared first on Social4Business. Related posts: Why Add Images to Your Blog? New Changes to Twitter on the Way What’s Trending Online?
  • How to Use Hootsuite Lists for Twitter Networking

    Kathy Colaicovo
    21 Aug 2014 | 1:00 am
    Creating Hootsuite Lists from keywords for business networking on Twitter. If you have been reading my blog, or are connected with me on Twitter, then you know I am always telling people – you need to take part in social media – people want to talk with you, this is the first step in getting […] The post How to Use Hootsuite Lists for Twitter Networking appeared first on Social4Business. Related posts: How to use Twitter Lists in Hootsuite Twitter Lists vs. Twitter Search Twitter adds a new Follow Button
  • Optimize your Facebook Business Page

    Kathy Colaicovo
    14 Aug 2014 | 1:00 am
    You cannot boost your online visibility with blank spaces! Here is how to optimize your Facebook Business Page, so people can find you online. Some days I feel like yelling to people – “Stop Wasting Space on Facebook!” This past week I have been doing some research as I started creating a new Facebook Page. […] The post Optimize your Facebook Business Page appeared first on Social4Business. Related posts: Facebook Redesign for Business Pages What is the 1st thing to do when starting a Facebook Business Page? Why Creative Facebook Page Names don’t always Work
  • Planning your Social Media Content is Key to Success

    Kathy Colaicovo
    7 Aug 2014 | 1:00 am
    You notice how I mention a lot that you need to plan out your marketing and online content. I really believe this is the key to saving time AND seeing results. When you go about your email and social media marketing in a haphazard, off-the-cuff way all the time, not much will be very strategic. […] The post Planning your Social Media Content is Key to Success appeared first on Social4Business. Related posts: Planning your Social Media Content Learn how to Plan your Social Media Content How to Post Social Media Updates using Hootsuite
  • add this feed to my.Alltop

    Prepare 1

  • Twitter Launching Buy Button for Commerce

    Blair Evan Ball
    9 Sep 2014 | 7:36 am
    Would you click on a buy button on Twitter? Would your business use a buy button to sell on Twitter? Shortly before Twitter went public a year ago, Twitter poached former Ticketmaster CEO Nathan Hubbard to head e-commerce. This will be their first major e-commerce initiative. Billions of dollars of online sales are already associated with social networks. Many marketers post messages on services like Twitter and Facebook promoting their products and offering links to external sites where they can be bought. BUY BUTTON Twitter will be testing the buy button come this Monday in tweets. Users…
  • The Disconnect Between Brands & Social Media Customer Service

    Blair Evan Ball
    5 Sep 2014 | 7:30 am
    How do you handle customer service issues on social? Are you prepared to respond fast? Do you have a strategy around the different social media platforms to respond? Customer service via social media channels has become self evident, especially in B2C industries with high volumes of contact. It’s become one of the Big Three customer service channels, joining phone and email to form the triad of support. RISING EXPECTATIONS If you are like millions of consumers around the globe, you jump on Twitter, Facebook, Google+ or your blog. You complain to friends, family, followers and the world…
  • The Science Behind Sharing on Social Media [Infographic]

    Blair Evan Ball
    3 Sep 2014 | 4:25 am
    Do you share on social media? Is it working for you? The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? What motivates people to share? MOTIVATIONS FOR SHARING 1. To bring valuable and entertaining content to others. 94% carefully consider how the information they share will be useful to the recipient/ 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 2. To define ourselves to others 68%…
  • 7 Local SEO Strategies for Business

    Blair Evan Ball
    27 Aug 2014 | 4:25 am
    Do you know much about local SEO? Did you realize 93% of people search the internet mostly  on mobile for local business products and services? Are you showing up in search on page 1? Would you like higher search rankings? Local SEO is now more important than ever, especially if you are a storefront business. The first phase of any SEO is having your website optimized for search. Is yours? GOOGLE MY BUSINESS Google has just launched a “new” product – Google My Business.  While there is a new name and some new functions, what has actually happened is that Google has taken several…
  • 16 Tips for Creating Better Content

    Blair Evan Ball
    22 Aug 2014 | 8:44 am
    Do you struggle with content? Do you know where to get compelling content? Is your content worthy of sharing? We’ve all been there — you hit publish on a blog post, status update on Facebook, tweet this on twitter and expect the social shares, page views, retweets and agreeable comments to start rolling in. But sometimes you get pure silence. Why? There’s a lot of content published, and we must admit it’s a bit noisy at times. Using social media and content to market your business isn’t a new concept, so just doing the bare minimum won’t cut it. Today it takes…
 
  • add this feed to my.Alltop

    Leader Networks blog

  • Big List 2.0: The Top 106 B2B Online Customer Communities

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
  • add this feed to my.Alltop

    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • add this feed to my.Alltop

    Myrland Marketing Minutes by @NancyMyrland

  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google…
  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris's new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you here for the long…
  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about your…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always telling people to…
  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
 
  • add this feed to my.Alltop

    Digital Pivot RSS News Feed

  • Circle of 6 App Helps Keep Students Safe

    Jessica Cherok
    14 Sep 8703 | 6:08 am
    Summary: Violence and sexual assaults on college campuses are things that have received a lot of national attention as of late. Parents want to know that their children are safe, and students need systems of security in place in case an incident occurs. Circle of 6 is a mobile app that will "connect [the student] with your circle of friends to stay close, stay safe and prevent violence before it happens."
  • Ask.fm's New Owners Promise Big Safety Changes

    Jessica Cherok
    14 Sep 7843 | 6:08 am
    Summary: Tinder has bought the problematic website Ask.fm and promised to "invest millions" in improving the site's safety features for its users. Ask.fm has been linked to several teenage suicides in recent years.
  • DiGiorno Delivers Twitter Blunder

    Jennifer Graber
    14 Sep 6935 | 6:10 am
    Summary: DiGiorno, much like Taco Bell, has a way with words on Twitter. The pizza company utilizes humor and jokes in its digital interactions. For instance, it wouldn't be unusual to see hashtags like #CheesyCelebrities or #DiGiorNOYOUDIDNT on its account. DiGiorno's Twitter is not boring or typical in any sense of the word. And it is those kinds of social media accounts that get the most attention. In a crowded digital landscape, consumers are looking for what stands out, for what is atypical. However, DiGiorno's Twitter recently stood out, and not in a positive way. DiGiorno had a…
  • Most Apps Still Gobbling Up User Data

    Jessica Cherok
    14 Sep 5448 | 6:10 am
    Summary: Surprise, surprise -- apps are failing at protecting your privacy. According to a new report, apps are still collecting huge amounts of personal data. The Global Privacy Enforcement Network (GPEN) surveyed over 1,200 apps, finding that the large majority of them were not being clear or detailed in telling users what information was being collected.
  • Internet Slow Down Day is Here

    Jessica Cherok
    14 Sep 2497 | 6:10 am
    Summary: It's Internet Slow Down Day! The day where the Internet won't actually be any slower, but your awareness will be raised about that possibility. Hopefully. Several websites -- such as Netflix, Reddit, Etsy, Upworthy, and Vimeo -- will prominently display...
  • add this feed to my.Alltop

    Buzzom

  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
  • What Google Employees Learn in ‘Search Inside Yourself’ Course:

    Priya
    10 Aug 2014 | 11:27 am
    ‘Search Inside Yourself’ is a new search program at Google. The program lets you search inside yourself so you can find yourself. This is a free course from Google. The program is specially designed for Google’s employee to teach them emotional intellectuality through meditation. This is a pragmatic meditation procedure which you can use wherever you want. Chade-Meng Tan who teaches the course is one of Google’s earliest engineers and personal growth pioneer.  Meng, the representative of world’s gigantic search engine offers this practical procedure for enhancing…
  • add this feed to my.Alltop

    Sean Clark

  • Your Online Marketing Questions Answered [PODCAST]

    Sean Clark
    6 Sep 2014 | 3:52 am
    Episode 43 of The Small Business Marketing Report Podcast In this episode we thought we would answer some of the popular questions we get asked from time to time. Want to know how to get more followers on Twitter? Whether Facebook is still worth the effort? Where to get ideas for blog posts? We cover ranking better in search, budgeting for AdWords and what reports are most important in Google Analytics? If you’d like to know the answer to any of these then download and listen to episode 43. Listen in to the show, and if you have any questions then please feel free to comment on our…
  • How To Generate A Positive ROI From Your Social Media Marketing [PODCAST]

    Sean Clark
    23 Aug 2014 | 3:33 am
    Episode 42 of The Small Business Marketing Report Podcast A lot of people think you can’t measure the effectiveness of social media. When in truth it’s just they are trying to measure the wrong things. In this weeks show we tackle the very common question of how to get a return on investment from your social media activity. So come join us and ensure you’re not discounting your social media marketing before it has had a chance to prove its worth. Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page. Subscribe to this…
  • A Business Guide To Information Products [PODCAST]

    Sean Clark
    9 Aug 2014 | 12:14 am
    Episode 41 of The Small Business Marketing Report Podcast This weeks episode is all about information products. Sean’s asking the questions as Robert explains how you can use information products to add value to your business. So what is an information product? It’s is any piece of knowledge you have that has been turned in to some form of content for others to consume. It could be in print, digital or hardcopy, audio format like this podcast, or even a video. There are many ways to package up your information product. Some of the most popular are: Hardcopy book E-book Manuals or workbook…
  • Are You Ready For The Content Marketing Challenge?

    Sean Clark
    31 Jul 2014 | 3:46 pm
    Ready For The Content Marketing Challenge Once you understand the benefits of using content to market your business, the real challenge becomes planning what you will write about. There is absolutely no point in just writing about products you want to promote. You must also avoid thinking in terms of just e-mail newsletters, Twitter or Facebook, and think about the problem you are solving for the customer. Remember, your potential audience don’t care about you; they care about themselves and their immediate problems. Some points you should consider are: Be seen as the leading experts in…
  • 6 Online Marketing Tools We Can’t Live Without [PODCAST]

    Sean Clark
    26 Jul 2014 | 3:38 am
      Episode 40 of The Small Business Marketing Report Podcast This week we thought we’d tell you about 6 marketing tools that we use almost on a daily basis. They are not tools we have discussed before as they can be very specialist, but each offers a particular benefit or time saving you may find useful. If there are any tools that you use along these lines that you feel we may find interesting please do let us know. Here are the links to the applications mentioned in the show: FollowerWonk MozBar Raven Tools Lead Pages Pocket (Read Later, Instapaper) Bit.ly (URL shorteners) Listen…
 
  • add this feed to my.Alltop

    L2: Business Intelligence for Digital

  • Clinic Q&A: Spring Founder David Tisch

    Homa Zaryouni
    12 Sep 2014 | 3:37 pm
    One of the speakers at our upcoming clinic “Winners and Losers in a Digital Age” is David Tisch, former head of TechStars (a New York-based startup more competitive than Harvard) and current founder of Spring, a one-month-old mobile shopping app that has received more than $7 million of funding. Tisch will give a talk on mobile shopping at the event, but we asked him a few questions about his new startup. Looking at how brands have built a direct connection with consumers on social platforms such as Instagram, Tisch decided to build a commerce platform that enables them to cut out the…
  • Sears Surprises as Genius in L2’s Digital IQ Index

    Homa Zaryouni
    12 Sep 2014 | 1:38 pm
    This year, Genius brands Nordstrom, Macy’s and Sears topped L2’s Digital IQ Index®: Department Stores. While Nordstrom and Macy’s high rankings came as no surprise, readers expressed shock at Sears having one of the highest Digital IQs among the 56 department stores in the study. Which 3 Department Stores Are Nailing Digital? http://t.co/TSyTlRcTcI I’m with you @L2_thinktank for Nordstrom & Macy’s, but Sears? Really?? — Samantha Klein (@samjoyk) September 10, 2014 Just a few months before the study, reports surfaced that Sears was renting out spaces in various…
  • L2 Clinic Speaker Talks Alibaba Power

    Homa Zaryouni
    12 Sep 2014 | 11:24 am
    In preparation for the upcoming L2 Clinic “Winner and Losers in a Digital Age” we spoke to Research Director Danielle Bailey about her session titled “Is Alibaba Winning?” China’s 100-pound gorilla is set to IPO on September 19at more more than $20 billion, which will be the largest US public offering ever. In China, Alibaba controls half of the B2C market. Its reign is large enough that luxury brands have had to see past their tenuous relationship with the counterfeit goods marketplace to access the Chinese market. Luxury brands Burberry, Clinique, Clarins and Biotherm are now…
  • Mr Porter Shoppable Video Watched Up To 948,350 Times a Day

    Homa Zaryouni
    11 Sep 2014 | 3:02 pm
    YouTube is one of the most widely adopted social platforms among department store brands. Seventy-seven percent of brands in L2’s Digital IQ Index®: Department Stores have a YouTube channel. And more are experimenting with shoppable videos to bring users closer down the purchase funnel. Thirty-nine of Department Stores released a shoppable video in the last year, among them Kohl’s, Sears, and Mr Porter.   Mr Porter’s ‘The Gentleman’s Wager’ did particularly well. The menswear e-tailer partnered with Johnnie Walker on the clip starring Jude Law and Giancarlo Giannini. Viewers…
  • In the Company of Genius: L’Oréal Paris

    Homa Zaryouni
    11 Sep 2014 | 12:28 pm
    In this L2 video, Research Associate Giulia Prati speaks about the Genius of L’Oréal Paris, who ranks second in the Digital IQ Index®: Personal Care France after Nivea. Prati attributes L’Oréal’s Genius status to a large and active social media presence and a sophisticated direct-to-consumer e-commerce strategy. L’Oréal uses Facebook campaigns in conjunction with email to direct customers to purchase. Throughout the purchase funnel, they have access to a sidebar that cross-sells products. At checkout, L’Oreal offers free samples and three shipping options at varying price…
  • add this feed to my.Alltop

    Digital Diva

  • MeatLiquor Leeds: Burgers & Cocktails

    Digital Diva
    4 Sep 2014 | 4:45 am
    MeatLiquor Leeds opened it’s very new doors to us last night. MeatLiquor are legends in London (lots of friends say their burgers are to die for), so I was really looking forward to this opening party. MeatLiquor Leeds: The Food We got to taste their burgers (in slider form…’smaller burgers’ for those thinking “huh?”), tobacco onions and chicken pieces. I’m pretty sure they aren’t actually called ‘chicken pieces’, but there wasn’t any info available on what we were given, so I’m just calling them that. The burgers were…
  • The Gambia: birds, monkeys & much more

    Digital Diva
    17 Aug 2014 | 1:11 pm
    Earlier on this year, we went to The Gambia with friends for a lovely relaxing week. I’d highly recommend going – it’s very cost effective (Thomas Cook have some great deals), you get to see many varieties of birds, watch the monkeys playing…..and relax in the beautiful sunshine. Here are just a few pics to give you a flavour of what it’s like… The post The Gambia: birds, monkeys & much more appeared first on Digital Diva.
  • 10th Anniversary of the end of Friends

    Digital Diva
    10 Aug 2014 | 11:41 pm
    Can you believe it’s been 10 years since the end of Friends?! Simplyhealth invited a few Leeds bloggers to watch the first four episodes ever of Friends at the Everyman Cinema. This was part of their healthy smiles campaign – they’ve been looking into the psychology of laughter…and which better sitcom to make you laugh than Friends?! It was a nice chance to reminisce about the fab sitcom and remember all the classic quotes (Joey: “could I BE wearing any more clothes?!”) There were a lot of laughs during the episodes. Obviously they all looked SUPER young!
  • Le Chalet – French Tea & Cakes in the middle of Leeds

    Digital Diva
    1 Aug 2014 | 12:07 pm
    Becca (@eatlittlespoon) and I checked out Le Chalet in Leeds City Centre the other day. Le Chalet is a French Tea Room in the most unlikely of locations – in the financial district of the Leeds (Park Row). The owner had a chat with us (with the most wonderful French accent, obviously) and explained that she really wanted to create a place where people came to eat together – good food with no additives or preservatives. We tried a selection of savoury food and a few little cakes with some tea. For the tea, I opted for lemon and Becca went for the blooming tea. My tea was lovely…
  • Architect Hair’s new hair chalk service (Headingley, Leeds)

    Digital Diva
    29 Jul 2014 | 2:51 pm
    I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself. With this in mind, I thought Architect Hair’s idea of offering to apply the hair chalk for a great price (£10+ depending on how much hair you have – because I have I lot of hair, it would have been £20*) was an absolutely…
  • add this feed to my.Alltop

    ansarada » M&A News

  • ansarada ranked No. 5 best place to work

    Brett Cole
    11 Sep 2014 | 7:48 pm
    ansarada, which seeks to make life easier for everyone involved in M&A due diligence, is ranked fifth in a survey of the best places to work in Australia that have less than 100 employees. It is the third year nine-year old ansarada has been ranked among the 50 “Best Places to Work” in Australia following […] The post ansarada ranked No. 5 best place to work appeared first on ansarada.
  • Vault ranks best banks, law firms

    Brett Cole
    10 Sep 2014 | 9:31 pm
    Vault, the New York-based consultants that provide intelligence on industries and companies, has ranked the best banks after surveying 3,600 banking professionals at 85 firms. Rank Firm 1 Blackstone 2 Goldman Sachs 3 Morgan Stanley 4 J.P. Morgan 5 Centerview Partners 6 Evercore 7 Houlihan Lokey 8 Greenhill 9 Perella Weinberg 10 Credit Suisse The […] The post Vault ranks best banks, law firms appeared first on ansarada.
  • KKR v TPG Down Under

    Brett Cole
    8 Sep 2014 | 4:10 pm
    Down Under they love a good fight. The battle between KKR and TPG Capital for Treasury Wine Estates is sure to be a bruising affair. Unlike the U.S., where seven private equity firms have paid money to settle allegations of collusion, Australia is a less cosy market as far as leveraged buyouts go. Local and […] The post KKR v TPG Down Under appeared first on ansarada.
  • Silicon Valley: M&A epicenter

    Brett Cole
    8 Sep 2014 | 4:09 pm
    The epicenter of contemporary M&A has moved to Silicon Valley from Wall Street. And that may not be a bad thing. After all, the Bay Area’s weather is better and on the left coast even billionaires eschew Alexander McQueen and Canali in favor of jeans and sneakers. Wall Street, being the adaptable beast it is, […] The post Silicon Valley: M&A epicenter appeared first on ansarada.
  • M&A the ansarada way

    Brett Cole
    8 Sep 2014 | 3:07 pm
    When Intralinks, one of the world’s biggest data rooms providers, named Javier Colado as its Asia Pacific president in May, Mr Colado almost immediately got on a plane and flew to Australia. Mr Colado and Intralinks are intent on reclaiming their mantle as the top provider of merger and acquisition (M&A) data rooms Down Under. After […] The post M&A the ansarada way appeared first on ansarada.
 
  • add this feed to my.Alltop

    Being Cheryl: Cheryl Harrison

  • Move ALL the things

    Cheryl
    12 Sep 2014 | 7:29 am
    In the past month I moved out of my condo and into my boyfriend Scott’s house, and also moved my business into real office space. The best part of moving is coupons. I had to change three addresses with the postal service – my personal address, Drink Up Columbus and speechbubble. That means three times the coupons – but wait, there’s more! When you file to change your address online, you can print coupons to awesome places like Target, Pier 1 Imports and Lowes. BUT THEN when they send you the confirmation packet in the mail you get ANOTHER SET OF COUPONS TO THOSE…
  • Her name is Reno

    Cheryl
    5 Sep 2014 | 10:11 am
    Thanks to my boobs I recently won a trip to Reno to attend craft beer festival CANFEST and relax for a few days. I also got come home with two ear infections, a sinus infection and bronchitis so I guess you can’t win ‘em all. As part of the contest Scott and I got picked up at the airport in a limo for a 10 minute ride to the casino where they were putting us up. Necessary? Absolutely not. Kind of badass having one of those dudes waiting at the airport with my name on a sign and then getting to stretch out on leather couches while contemplating how many airplane-sized bottles of…
  • Shit I Did in August

    Cheryl
    2 Sep 2014 | 10:12 am
    I was kind of quiet on the internets last week because I was dealing with double ear infections (double ear infections! what does it mean!), a sinus infections AND bronchitis. Sickness: gotta catch ‘em all! Shit I wrote other places: Drink Up Columbus: Mad Moon Craft Cider Launching in Columbus Shit that happened elsewhere: I was honored to host the Cystic Fibrosis Foundation’s Columbus’ Finest event to help fund research for Cystic Fibrosis, which I honestly didn’t know a lot about before the event. Did you know two people with Cystic Fibrosis aren’t supposed to…
  • Shit I Did in July

    Cheryl
    1 Aug 2014 | 7:41 am
    Yesterday I discovered the text art accompaniment to a CSI Caruso one-liner. BUT MY BLOG KEEPS BREAKING THE @$%#^$ CHARACTER IN THE LITTLE SQUARE SUNGLASSES SO THIS IS A SCREENSHOT. YEEEEAAAHHHHHHHH! Shit I wrote other places: 614 Magazine: Dazed and Infused 614 Magazine: Brownie Points Drink Up Columbus: Columbus is about to get Cray Drink Up Columbus: This is your beard. This is your beard on hops. Drink Up Columbus: California wine with Columbus roots-Zanon Zinfandel Drink Up Columbus: Drunk Brunch-The Table Drink Up Columbus: Happy hour drink AND food deals in Columbus Shit that happened…
  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
  • add this feed to my.Alltop

    Voices of the Past

  • How to create a free, mobile-ready tour of your heritage site with Drupal Gardens

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Sep 2014 | 2:05 am
    http://chfmuseum.drupalgardens.com christian louboutin outlet,ralph lauren sale uk,louis vuitton bags online,cheap michael kors bags sale,wedding party dresses 2014
  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
  • add this feed to my.Alltop

    Social Media Blog

  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
 
  • add this feed to my.Alltop

    Blog - Digital Jungle

  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • add this feed to my.Alltop

    For Free Blog

  • 10 Social Media Resources for Small Businesses

    Mike Johansson
    13 Sep 2014 | 9:32 am
    Any small business owner knows that it’s always about being short on money and short on time … which is why social media can be such a good investment.  By carefully choosing a few social media platforms and allocating a little time each day small businesses can reap rewards including new customers/increased sales, competitive intelligence, better customer relations and greater word-of-mouth marketing. The question is where and how to begin. To help here are 10 resources for small business owners. 10 Resources for Small Businesses on Social Media1. Your Guide to Benefitting…
  • New Foursquare – The Reviews Are Mixed

    Mike Johansson
    8 Aug 2014 | 7:56 am
    The Tastes feature of the new Foursquare The new Foursquare arrived this week – splitting off the Swarm social check-in app for good and offering Foursquare users a much more robust recommendation app for anything its users are likely to want to do. The new logoFoursquare now has a pink logo and a pink-and-blue color palette (perfect for a newborn) and will offer recommendations based on Foursquare's database of 10,000 tastes, which cover qualities like food served, ambience, and activity type that Foursquare has gleaned from all the user tips that it has stockpiled over the…
  • Talking to Kids About Social Media and Other Online Activities

    Mike Johansson
    11 May 2014 | 11:06 am
    Parents and teens see social media and other online activities differently. A parent's best bet? Be a good listenerIn what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web.Evidence came recently as The New York Times reported that Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised and that it may have misled users…
  • 9 Surprising Things You Can Do With Twitter

    Mike Johansson
    13 Mar 2014 | 7:57 am
    Twitter is to social media what cheese is to a great sandwich – pretty much essential for great flavor, but often taken for granted.While many use it as a newsfeed, a trend barometer or a way to keep in touch there are so many other things you can do on Twitter … some of them unexpected. I present…9 Surprising Things You Can Do With TwitterSurprise!1. Book a hotel stay: Loews Hotels and Resorts now allows travelers to book rooms at 16 of its 19 properties via Twitter. Interested travelers tweet to @Loews_Hotels with the hashtag #BookLoews to express interest in a room. Then a Loews…
  • 5 things brands should be doing on Instagram

    Mike Johansson
    8 Mar 2014 | 3:52 am
    Instagram, the free photo-sharing application which allows users to share photos and short videos on its own service and across other social media networking services, including Facebook, Twitter, Foursquare, Tumblr and Flickr, has become immensely popular among brands and consumers alike.The latest statistics reveal 75 million people use it every day while 25 percent of all Fortune 500 brands are active on it, as well.And while some brands “get it” as to how to best use the platform to benefit their particular brand, some still struggle.To those struggling to find their way on Instagram,…
  • add this feed to my.Alltop

    Hypertext

  • Autumn Offers Time To Refocus Marketing Efforts

    Jason Ouellette
    4 Sep 2014 | 12:45 pm
    If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you haven’t noticed the uptick in pictures of school-themed photos, there is one thing I know you have noticed: the calendar. Fall is right around the corner, and with that comes a few of my personal favorite things including football, anything pumpkin related and refocusing. The first two…
  • From The Fault In Our Stars To Tweeting, Here’s How To Nix Epic Typos

    Emily Bird
    2 Sep 2014 | 2:27 pm
    Disclaimer: No one is perfect. In fact, there may be a typo in this post — though, I swear I triple-checked. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Developed by a public vote of PR professionals, I believe the key phrase in this definition is “strategic communication.” After all, in public relations, every single word matters because each is included to formulate a strategic message intended for a specific audience. So, a typo can…
  • How to Be a Communications Pro In 6 Great Books

    James Mignano
    25 Aug 2014 | 2:59 pm
      A person who won’t read has no advantage over one who can’t read.  —Mark Twain   You want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up with your favorite communications blogs only goes so far. In order to become a pro, take a page from my playbook and immerse yourself in these paper heavyweights highlighting modern communications and the tech that makes it possible. [caption…
  • SXSW 2015 Interactive Panel Voting Underway

    Text100
    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
  • Public Relations Experts Focus On Future At #HypertextLIVE

    Vince Abbate
    6 Aug 2014 | 2:08 pm
      [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a friendly debate and exploration of insights from our recently published research study, “Influence Index: Paving the Path to Advocacy.” While not every public relations expert agreed on the perfect…
 
  • add this feed to my.Alltop

    Sprout Social

  • Here’s How Twitter Profiles Can Support Your Marketing Initiative

    Jennifer Beese
    12 Sep 2014 | 10:40 am
    From new customization options to revamped favorites, new tools and features are being tested every week on popular social networks. And while you should never get too caught up in the details, it’s important that you know how these changes can affect your strategy. After all, your profile is the entry point for your audience. Any updates made to its design, layout, or content can have a positive or negative impact on your community. Earlier this month, Twitter announced some minor changes designed to enhance both your and your followers’ experiences. The first change, an updated web…
  • Pitch Perfect: Taking Your Blogger Outreach to the Next Level

    Jennifer Beese
    11 Sep 2014 | 12:35 pm
    Like traditional media, bloggers can be a wonderful resource for helping to spread the word about your business. However, unlike traditional media, they tend to have a more personal relationship with their readership. As a result, bloggers can possess an advantage when it comes to sharing your message. Not only do they have direct access to your target audience, but they can influence buying decisions through word-of-mouth marketing. Beyond referral traffic, working with bloggers builds recognition of your brand among consumers and can even help to drive sales. A 2012 study by BlogHer and…
  • An In-Depth Look At Real Estate Marketing Ideas for Social

    Michael Patterson
    10 Sep 2014 | 11:02 am
    Real estate is a business that thrives on in-person connections, but that doesn’t mean there’s no need for agents to cultivate a social media presence. Quite the contrary. Social media can help forge the connections that make realty go ’round. Here are some suggestions for why real estate social media marketing is important and how agents can effectively approach the most popular social networks. We also have a few great app suggestions to keep you productive and give you more time for social media marketing. The Importance of Social Media for Realtors Realtors may be…
  • What You Can Learn From 4 Award-Winning Video Campaigns

    Elizabeth Harper
    9 Sep 2014 | 8:59 am
    It’s no surprise that online video can generate attention — and viral views — for brands, but just how to make video work for your brand may not be so obvious. To help you figure out a winning video strategy, we’ve dug into some award-winning social video campaigns from 2014 to figure out just what’s working in social video. Whatever your budget or scale, there are useful lessons to learn from this year’s crop of winners. Chipotle: The Scarecrow Winner: Cannes Lion Grand Prix for PR and Cyber Though this video is certainly television quality — it was produced…
  • Follow These Best Practices for Creating Events on Facebook

    Jennifer Beese
    8 Sep 2014 | 11:01 am
    Did you know that every month more than 400 million people around the world use events on Facebook to discover and connect with things happening in their communities? According to the social network, nearly 30 percent of all the events people connect to — such as concerts, community events, or special nights at bars and restaurants — are created by Pages. Maybe you’re hosting an upcoming conference or webinar, or perhaps you’re celebrating customers with an in-store networking event. Whether virtual or offline, Facebook Events allow you to quickly create a listing, send out…
  • add this feed to my.Alltop

    socialmouths

  • How to Incorporate Social Media Into Your Product Packaging

    Britt Klontz
    10 Sep 2014 | 8:26 am
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet. That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical…
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • add this feed to my.Alltop

    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Early Thoughts on iPhone 6 and Software Updates

    David Chism
    10 Sep 2014 | 7:53 am
    As I write this, we are awaiting the arrival of Apple’s latest and greatest iOS 8 upgrade. This will happen in about 1 week (September 17th or 19th). I’ve been testing iOS 8 for the past 3 months and really like it. The best part about iOS 8 over the current version is yet to come. What I mean is that iOS 8 is supposed to be the best update for iOS developers. Apple has supposedly made it much easier for developers to create far greater features than ever before. If this is true, business users of the iPhone and iPad can expect some updates as early as this fall that will…
  • Will Having a Nicer Looking Website Bring Me More Leads?

    David Chism
    6 Sep 2014 | 12:00 pm
    Responsive Websites If I told you my website was based on Responsive Design, some of you might actually know what I was talking about more this year than last year. It is a fairly new way to design a website. Those of you who do not know what Responsive Website Design is just yet, I’ll explain. In short, a responsive website basically means the website can be displayed on most computers, tablets and mobile device screens. In other words, it responds and adapts to the screen of the end user. Before responsive coding, most websites had at least two web designs: one for the desktop and a…
  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
 
  • add this feed to my.Alltop

    Eli Rose Social Media

  • Your Curated Awesome for 9.12.14

    LizJostes
    12 Sep 2014 | 4:00 am
    There hasn’t been a bigger tech story on the internet this week than the release of the iPhone6 and the Smart Watch! We’ve dug through the smart phone, smart watch, and other smart hype to find these 6 doozies of reads for this week’s Curated Awesome. Let’s take a look! How to Create Secure Passwords you can Actually Remember Because hackers are jerks and remembering passwords is hard. Redesigning your Website? Why you Need to Think About SEO from the Start It’s never easy telling a new client that the brand new website they just paid someone else for, is…
  • Back to School: When Smiling Doesn’t Equal Happy

    TomLogue
    10 Sep 2014 | 5:03 am
    The new school year is underway, and that means new experiences for everyone. Our daughter, firmly entrenched in the Terrible Twos, is adjusting to a classroom with no sippy cups, regular potty breaks, and more rules than she knows what to do with. How is she adjusting? Her daily status reports tell the story quite well: That’s our daughter in a nutshell. Happy and uncooperative. To some, that may seem contradictory. It’s hard to think about a two-year-old being uncooperative without thinking of tantrums, screaming, or pouting. Not her. She’ll ignore you, disregard your instructions,…
  • How a Facebook Photo goes Viral on Pinterest

    KristinZaslavsky
    8 Sep 2014 | 4:00 am
    A friend of mine recently started raising the chickens. She put together a fun outdoor dust bath for them and posted a photo of it on Facebook. Several weeks later, while browsing Pinterest, she came across a photo of her own backyard dust bath. It had been pinned more than 2,200 times. This, of course, reminded me of a few things we should all be aware of on the Internet. 1. Privacy Settings It’s important to be aware of your privacy settings when posting on the Internet. Each Internet browser and social media platform has their own unique choices to make. What you’re…
  • Your Curated Awesome for 9.5.14

    KristinZaslavsky
    5 Sep 2014 | 4:00 am
    Happy Friday! Short holiday weeks always seem to fly by – even with the jam packed schedules they often include. Hopefully, this weekend is full of relaxation for you and yours. But, until then, some wonderful things on the Internet this week. How to Remove Fake Facebook Fans Once upon a time, did you buy Facebook fans hoping to extend your reach only to find out they were fake profiles? Here’s how to remove those fans from your page so that your actual fans see your updates. Your Facebook “Friend” May Be the FBI Speaking of fake profiles on Facebook, do you really know who all your…
  • How to Integrate your Business’ Online Marketing with Everything Else

    LizJostes
    3 Sep 2014 | 4:00 am
    Fully incorporating all of a business’ online marketing efforts in with the rest of that business’ daily, weekly, and monthly business strategy typically follows this 3-step process: Understanding the value and benefits of social media, blogging, SEO, email newsletters, and other online marketing tools. Initiating the creation and regular implementation of social media, blogging, SEO, email newsletters, and other online marketing tools. Making all your online marketing tools and efforts sync up with all other aspects of your business (instead of thinking of all your online…
  • add this feed to my.Alltop

    Ari Herzog's Blog

  • Digital Sabbaticals are Healthy

    Ari Herzog
    2 Sep 2014 | 9:59 am
    “It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” - Pico Iyer Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications. The messages were pithy and not time sensitive. The notifications were generic: people inviting me to like their pages, people inviting me to future events, people commenting after I wrote comments, people liking or sharing content on my wall.
  • Why I List My Facebook Friends

    Ari Herzog
    18 Aug 2014 | 7:46 am
    Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like. By default, you follow your friends. I am probably in the minority of Facebook users in that I rarely follow my friends. Rather, I unfollow them and add people to lists (and you can see…
  • Robin Williams

    Ari Herzog
    13 Aug 2014 | 2:38 pm
    Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams. One of my favorite scenes is from 1991′s Hook. It invokes our inner child and helps us remember where we came from before growing up got in the way. In memory of Robin and everyone else who die too young, please watch, reflect, and enjoy… Thanks for reading. Please sign up to receive blog…
  • Follow Me, Friend Me, Do Me Wherever

    Ari Herzog
    12 Aug 2014 | 7:54 am
    Looking back at my year-long desire to find order in chaos, here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. It was very hard to be productive when people tweeted about everything. By unfollowing everyone and starting fresh, I can focus on the people who matter most to me right now. I follow less than half of one percent of those who follow me. I also realize I don’t need to follow someone to tweet with them; and people asking me to…
  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
 
  • add this feed to my.Alltop

    Oman Collective Intelligence - MPiRe

  • Ice Bucket Challenge - Epic Fails

    22 Aug 2014 | 11:15 pm
    The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.Currently the ALS Association has received $53.3 million in donations compared to $2.2 million during the same time period last year. Donations have come from existing donors and new donors.Thanks to social media the activity went viral this year when many celebrities across the world joined the initiative, surely you must have seen some recently.
  • Social media job of the day

    12 Aug 2014 | 10:48 pm
    Zeenah, one of Oman’s biggest, most progressive communication companies, is looking for a Social Media Account Executive.You have passion for social media and are an active user of major networks (Twitter, Facebook, Sabla, YouTube, LinkedIn, Instagram, etc.). You understand social media, its business value and why feeds, promoted posts and Facebook ads are important.You are social by nature, able to converse with fans and build communities online. You take pride in customer service excellence.You are eager to meet and exceed objectives and take on more responsibilities, and able to…
  • Social Celebrities - Sami Al Zadjali

    6 Aug 2014 | 9:35 pm
    Sami is one of those people I’ll never be bored listening to; i met him several times and he's always positive and entertaining. Very successful at all he does as you’ll see from what he has achieved already. He's a sort of jack of all trades. Here is what Sami shared with us:The First Doctor of Pharmacy (Pharm.D) in Oman, First Omani holding a degree in (Social Marketing - Specialist in Emotional Branding), Researcher in Burnout Syndrome (Depression at Work), X-Model, a Fashion Designer & Founder of Razza Fashion, Radio Show Presenter, Social Media Personality & currently…
  • Facebook is down. Call the LAPD

    5 Aug 2014 | 4:58 am
    If you use Facebook you might recall that a few days ago, August 1st, the social media giant was down for a short period of time across the globe, even here in Oman. This is the second time that it happens within a few months.News channels reported the news as a ‘breaking news’ and naturally many people started to panic and some of them called the 911! (I know...hard to believe).The hashtag #facebookdown quickly became the top hashtag worldwide but what entertained people most was this tweet from Burton Brink, a police officer in LA, which was retweeted and favourited several thousand…
  • Dar El Ezz scores 50k+ Facebook fans

    27 Jul 2014 | 9:55 pm
    The recently inaugurated Dar El Ezz dining complex in Nizwa has reached a staggering 50,000+ fans on Facebook in just a few weeks.The page was created on April 17th 2014 and, as publicly stated by one of Dar El Ezz Senior Managers on his personal profile, started ‘going Viral’ even before the complex was inaugurated. Awesome, isn't it? As days went by more and more people became fans of this extraordinary page, in fact, all of you reading are probably fans too. The complex opened its doors to the public on May 15th 2014 and since then the page was only…
  • add this feed to my.Alltop

    socialamateur.com

  • 6 Lessons From My Father on Being a Successful Businessowner

    Melissa Reyes
    10 Sep 2014 | 8:30 am
    Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful business on the side.
  • Just Write

    Melissa Reyes
    7 Sep 2014 | 4:27 pm
    When I was young, I would write constantly. Poems, songs, short stories, essays. I would write for hours every day. Going into journalism felt natural, and getting great writing jobs after college was easy. Writing made me feel alive. But life has twists and turns, and things change.
  • Uh-Oh. She’s Got a Case of UOL (Unnatural Outbound Links).

    Melissa Reyes
    19 May 2014 | 4:28 pm
    Unnatural outbound links. It kind of sounds like some sort of communicable disease – “Oooh, did you hear? Melissa has unnatural outbound links. UOL. Ewww.” And the truth is that it is kind of an icky thing. It feels like I’ve been caught doing... Continue Reading →
  • Lessons from Superheroes at #ICNY

    Melissa Reyes
    24 Jan 2014 | 5:39 pm
    It’s been a week since I returned from Real Estate Connect (#ICNY), and after putting out all of the fires that arose while I was gone, I’ve had a little time to think about my experience. There are few things... Continue Reading →
  • Socially Awkward in a Social World

    Melissa Reyes
    14 Jan 2014 | 2:32 pm
    “You must have a lot of work to do,” he says as he smiles and hands me my coffee. I drink a lot of coffee, and the gentleman at the café on this train has been pouring cup after cup for... Continue Reading →
  • add this feed to my.Alltop

    Community Connect

  • How enterprise companies ensure their content reaches the right global audiences at low or no cost?

    SanjayShetty
    10 Sep 2014 | 4:38 am
    Lets say you represent Microsoft. You’re launching a new version of an existing product globally and you’ve got well a pittance for a budget, essentially some t-shirts, flyers, banners etc. How would you do this? Ok let me up the ante a bit. You need to get some 10,000 events organized globally. What do you do? How many gazillions would you need? Nada. But how is it possible? Marketing can be toughWhen you think of doing 10,000 events across the world that can bring a drop of sweat to most seasoned marketers. How did they do it? Like all magnificent things, it’s very simple They…
  • How to increase relevance of your brand advocacy program via segmentation?

    SanjayShetty
    16 Jan 2013 | 10:16 pm
      The only place I can buy shoes my size is the United States of America… sounds crazy right… we don’t have large size shoes in stores back home (India). Now what does large shoes have to do with your brand advocacy program and with social media? Everything! Brand Advocates and Social Media Do they sound like strange bedfellows? Well they’re not. Being social involves engaging with customers across a huge number of social channels where your customers are. However, it’s difficult for any organization to manage this on their own, considering the limited resources,…
  • How do you handle a community member who shows their passion through sting language?

    SanjayShetty
    23 Dec 2012 | 11:26 pm
    I do not want to remove this member from the community, however, I’m open to suggestions/experiences in handling negativity within a community!  Have you been in the above situation? Every community manager at some point of time faces the above situation. 5 ideas on how to handle a community member who shows their passion through sting language Here are my thoughts: One on one engagement might solve it completely. Meet in person or Pick the phone, yeah I know it sounds old fashioned, but it often gets to the heart of the matter the fastest. Or If phone isn’t feasible then go the…
  • Secret Weapons for Crisis Management: Brand Advocates & Communities

    SanjayShetty
    26 Sep 2012 | 7:26 am
    Nobody believes you, no matter what you say, more and more people gather around, the roar of the crowd, the vicious comments, the loud voices, so many voices, and no matter what you or your employees, or your agencies do, the noise just doesn’t go down and often increases further. Handling an online crisis can be like fighting a losing war however, as it’s often said the solution to a problem lies within the problem itself.   Read on to learn how you can leverage the power of Brand Advocates and Communities who can provide a formidable high wall of defence to protect you in a…
  • How (and why) to Cultivate Individual Relationships with your Brand Advocates?

    SanjayShetty
    24 Sep 2012 | 10:26 pm
    Sometimes the most obvious things are totally ignored, and then one wonders what happened! A classic example of the lack of individual relationships is the Samsung story where they cancelled a blogger’s airplane ticket on a press trip for refusing to write about the brand. Relationships are the life blood of your brand advocacy program especially in the social business era. However, you need to cultivate and build those individual relationships. This can prove challenging as the size of your brand advocacy program grows. Read on to learn how you can refuel your brand advocacy program with…
 
  • add this feed to my.Alltop

    Arekibo

  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    We’re delighted to announce that our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell…
  • As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?

    Carmel Doyle
    10 Sep 2014 | 9:37 am
    With Twitter set to unleash a new ‘Buy’ button feature that will apparently offer people the scope to find and buy products directly from a Tweet, we take a look at its foray into mobile shopping, how other tech giants are getting in on the action and the evolving mobile e-commerce space. A new wave of mobile e-commerce (or m-commerce) could be coming your way soon. That’s if Twitter has its way. Earlier this week, the microblogging giant unveiled that it is starting to test new functionality to eventually allow people make e-commerce transactions via their Twitter apps for both…
  • Digital technologies and the evolving strategic union between marketing and IT

    Carmel Doyle
    2 Sep 2014 | 9:53 am
    In this data-driven digital age, the relationship between marketing and IT appears to be undergoing a type of revolution, especially with organisations recognising the need to deliver more personalised consumer experiences. We take a look at the arrival of the chief marketing technologist, coupled with the growth of marketing IT A recent Harvard Business Review (HBR) article called ‘The Rise of the Chief Marketing Technologist’ explores how marketing is swiftly emerging as one of the most “technology dependent” functions in business. Enter the chief marketing technologist (CMT).
  • Teens and tech: how digital is shaping their communication habits

    Carmel Doyle
    7 Aug 2014 | 8:35 am
    With a new report claiming that children as young as six in the UK believe they have the same knowledge of communications technology as their 45-year-old counterparts, we take a look at how the new boom of tech-savvy youths are harnessing digital platforms to disrupt the ways in which they use the internet and communicate with others. Firstly, in its latest Communications Market Report published today, UK communications watchdog Ofcom attests that a “millennium generation” of 14-15 year olds in the UK are now the most technology savvy, having been the first generation to reap the rewards…
  • Digital risk officers and security – what to expect in organisations of the future

    Carmel Doyle
    15 Jul 2014 | 5:22 am
    Digital risk officers could be soon coming to an organisation near you, that’s if new analysis from Gartner is to be believed. According to the research and advisory firm, with the rise of digital business innovation, 2015 will be the year that digital risk officers (DRO) will come to the fore in large firms operating in the digital space. Could we be in the midst of a disruption of the traditional security officer role? With companies striving to keep apace with the evolution of all things digital, the Gartner analysis also suggests that more than half of CEOs will have a senior…
  • add this feed to my.Alltop

    Laurence Borel

  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
  • UK clearing is almost over; a few words of wisdom to future students

    Laurence Borel
    14 Aug 2014 | 12:58 am
    I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on both sides of the academic fence, part lecturer and part research student. When I lecture at my former university down in Kent, I often hear students complaining about the cost of education and the perceived value of studying towards a degree. As someone who went back to university ten years after…
  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
  • add this feed to my.Alltop

    Marketing

  • Apple Event: What People REALLY Cared About

    Liam Dowd
    12 Sep 2014 | 3:42 am
    Précis:  What happens every fall? The leaves turn, pumpkin pandemonium begins (again) and Apple holds a super-secretive press conference to unveil their latest innovations. This year’s event came and went exactly as expected, sort of, but how were these new products received in real-time? We were curious so we took a look at social media and web data between 9 a.m. and 1 p.m. PST to gain insight into the public’s reaction as announcements were made. 3 Hours. 3 BIG Announcements. Image:  Primary Event:  The Corporate Social Media Summit Europe Premium`:  No…
  • Social Tactics Part 1: Analysing the social media toolbox

    Tamsin Oxford
    9 Sep 2014 | 4:00 pm
    Précis:  Finding the best social media tactics to drive your corporation's business goals Social media has become the currency of the digital economy. Research undertaken by CeBIT has shown that when it comes to making purchasing decisions, 74% of consumers are influenced by social media with 81% influenced by friends’ posts. And an impressive 71% of consumers are likely to recommend a brand if their response times are swift on social media. It’s the engine of the successful business and the tactics your corporation employs are the tools your business need to make it…
  • The Wednesday Update including Twitter buy button, social retail is mobile and global social media stats

    Liam Dowd
    9 Sep 2014 | 4:00 pm
    Précis:  This week's top stories and findings in easy to digest chunks Social retail is mobile As you read this Apple will have unveiled its latest iPhone. For corporations trying to leverage their e-commerce presence in an increasingly mobile environment, paying close attention to mobile consumer behaviour is vital. According to the latest 2014 Mobile Benchmark Report, Adobe has concluded that over a third (36%) of referral visits from social media services to e-commerce site come from mobile devices. Related Content:  Socially Mobile: Joined up thinking leads the way The…
  • Big Data in Social Media Part 3: Defining the data for your corporation

    Tamsin Oxford
    26 Aug 2014 | 4:00 pm
    Précis:  To get any value from Big Data corporations need to clearly define the information they need to leverage in order to deliver high levels of ROI In the first part of this series examining the role of Big Data in social media we looked at how it has the potential to transform customer insight. In the second part we considered the methodologies that corporations can adopt in order to sift through the data. In this final section we are asking the question - what type of content should your corporation be filtering out to influence sound commercial business decisions? Related…
  • Social Security

    David Howell
    26 Aug 2014 | 4:00 pm
    Précis:  As cyber attacks continue to rise, how should your corporation ensure its use of social media networks is secure? Using social media in a corporate environment means paying particular attention to security. However, the latest Kaspersky Labs security report illustrates that there is much more that needs to be done in order to secure social media networks. Related Content:  Which social media networks does your corporation use? Employee Advocates: A major source of sentiment that's often overlooked Image:  Primary Event:  The Social Media for Customer Service…
 
  • add this feed to my.Alltop

    EduTek n Social Media Advisor

  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit http://gifdeck.in/ and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • add this feed to my.Alltop

    Plum Deluxe

  • Deluxe Apple Slaw Sandwich

    Andy Hayes
    11 Sep 2014 | 1:00 am
    This recipe was shared with us by Jarlsberg®, sponsor of our upcoming Seattle wine pairing dinner. There’s more to autumn flavors than apple cider doughnuts and pumpkins spice lattes (both of those being beautiful things, of course). For me, some great autumn meals include grilled cheese sandwiches and hot apple dishes. Today’s featured recipe brings those two great flavors together for an apple slaw sandwich. Yes, that’s right – slaw sandwich. Personally, I think you can put anything into a sandwich, though I realize there are probably some practical limits to that…
  • Party Playbook: Tips To Up your Tailgating Game

    Janice Bear
    10 Sep 2014 | 4:00 am
    The very first tailgate party I ever attended spoiled me. There was food and drink, games, a party bus — game day perfection! Over a few decades the members of Charlie Foxtrot — devoted fans of the Texas Aggies and game day festivities — had perfected tailgating. So yeah, I’m a spoiled tailgater, but don’t be jealous. I’m going to share a few game day veterans’ strategies for tailgating success. Create Party Zones Think of your stadium-side venue as your game day home, and set up your party accordingly. Your patch-o-grass (or pavement) is essentially an open floor…
  • Internet In Your Car: How to be Connected Yet Have Fun on Roadtrips

    Andy Hayes
    9 Sep 2014 | 1:00 am
    This feature was brought to you by Chevrolet. I remember not that long ago, when traveling for work, I’d have to pull out my oversized laptop and plug into a phone jack (remember those things? the ones with the cords?) and dial in to download my work email. Since I was a road warrior at the time, I only checked email once a day. When going on vacation or a long weekend, disconnecting was easy: Don’t dial in. But now that Wi-Fi and internet are absolutely everywhere — cars are now coming off the line with 4G LTE ready to go — how does one actually have fun on a roadtrip…
  • Sweet Potato Spiced Rum Waffles

    Phoebe Canakis
    8 Sep 2014 | 4:00 am
    Let’s get this out of the way up front. Waffles. Rules don’t apply to waffles. They can be prepared either sweet or savory. The sweet waffles can be enjoyed as a savory dish and vice versa. Want to sneak more veggies in your diet? Looking for a creative use of inexpensive good-for-you sweet potatoes? Just looking for something to sandwich some pulled pork between? (I don’t do the pork thing but if you do, this would be perfect) Then give this recipe a try. If you’d like to have some fun with this recipe, then enjoy it as an ice cream sandwich. A bourbon or butter pecan ice cream would…
  • More Than a Beverage: Taking Your Tea to the Spa

    Carrie Keplinger
    3 Sep 2014 | 4:00 am
    By now, we’re all pretty familiar with the concept of tea as a healthy beverage — the vitamins, nutrients, and antioxidants are well known for their anti-aging properties. Plus, tea tastes so good! But we don’t just want to drink our tea. Oh, no, we want our relationship to go so much deeper than that. Light some candles and play a little soft music, because we’re taking our tea to the spa for a couple’s massage. Tea Time, Home Spa Style It’s actually becoming quite common to walk into a spa or salon and see at least one treatment that uses tea. In fact, some spas specialize…
  • add this feed to my.Alltop

    smcdallas.org

  • Why You Should Attend the 2014 Social Media Showcase

    Teri Guill
    9 Sep 2014 | 4:42 am
    The fourth annual SMC Dallas Social Media Showcase is coming up on September 18, and we are so excited for another great Showcase event with a fantastic set of speakers. If you haven’t been to one of our Showcase events in the past (and even if you have), here are a couple of reasons why you should check out the Showcase this year. Social Media Case Studies from DFW Speakers This event is an opportunity to explore how Dallas-area companies implement different social media campaigns and the results they achieve. We’ve got a line-up of four speakers with different campaign styles,…
  • Business Member Spotlight: Atomic Design & Consulting

    Kay Byfield
    1 Sep 2014 | 10:23 pm
    Professionals and businesses who are involved in social media, marketing, and public relations throughout North Texas support the Social Media Club of Dallas. Our programs, messaging, and our blog are designed to provide resources and connections to leading practitioners in our area. Businesses memberships enable the organization to invite nationally recognized experts to come to Dallas and provide great monthly programs. In addition, we also host top notch events like the Social Media Showcase coming on September 18. In return for their support, Business Level members, depending upon their…
  • Relevance in B2B Content and Social Media Marketing

    Kay Byfield
    25 Aug 2014 | 10:27 pm
    Mike Merrill’s blog post on August 12th  was just a preview of the great presentation he gave to the Social media club of Dallas on August 21st. His talk was packed with valuable insights about developing and executing a marketing strategy that focuses on providing relevant content for audiences to build engagement with your brand. Mike jumped on the social media bandwagon back in the early days and was one of the founders of the Social Media Club of Dallas back in 2009. He has served as President of the group and social media has long been a key aspect of his career activities including…
  • Foursquare’s New Split Personality: Growth or Game Over?

    Laurie Shook
    18 Aug 2014 | 10:53 pm
    Three years ago, consumers and financial analysts were up in arms when Netflix announced plans to split itself into two separate companies: Netflix, which would focus solely on internet streaming, and Qwikster, which would focus on the original mainstay DVD mail delivery business. Consumers hated the split because it divided the user experience and increased prices 60% for users of both formats. The ensuing melee drove the stock price down and destroyed 50% of its market capitalization. Foursquare recently split itself into two applications: Swarm, which will support check-ins, and…
  • B2B Marketing and the Content Crisis

    Kay Byfield
    11 Aug 2014 | 11:20 pm
    Inbound marketing has taught us is that publishing and sharing great content is essential for building awareness and driving leads. The accepted notion in B2B content marketing today is that I need to publish more content if I want to build more demand. As the number of print publications declined, the rise of corporate newsrooms began offering promising new careers for numerous former journalists who joined the marketing ranks. Now corporate marketers have weekly editorial meetings, content calendars and headline brainstorming sessions to help improve the content engine. The rigor of this…
 
  • add this feed to my.Alltop

    Ernest Barbaric

  • Love As a Marketing Strategy

    eb_admin
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    eb_admin
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    eb_admin
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
  • These 3 Small Businesses Are Rocking Instagram (And How You Can Too)

    eb_admin
    28 Jan 2014 | 8:10 pm
    I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles. However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand. Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing…
  • Do you have a passion project? Why NOW is the time to start one.

    eb_admin
    15 Jan 2014 | 9:37 am
    There will be a time when you’ll think back to this moment and either regret that you didn’t act, or cherish that you did.   I’ve read almost all of Seth Godin’s books. He started losing me a bit right around Linchpin, when he started talking about art and artists, and sharing your art and so on. It sounded hokey and weird, with quotes like this: “Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.” – Seth Godin It took me…
  • add this feed to my.Alltop

    HarveyLeach Media Training

  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
  • Ashya King and the new democracy

    Graham Leach
    5 Sep 2014 | 1:33 am
    Now that Ashya King, the little boy with brain cancer who is fighting for his life, has been reunited with his parents, it is perhaps a good moment to consider how this news story has played out in the media, and more specifically how the two opposing parties – Ashya’s parents and the various ‘agencies’ involved – have fared in the mind of the public. Obviously, this is a secondary issue compared to the future wellbeing of this little boy. Everyone wishes him well. However, the media coverage of this story has played a big part in what will happen next with regard to his treatment.
  • One false move and your performance can be scotched

    Ann Bird
    29 Aug 2014 | 1:39 am
    You know media training has been worthwhile when your audience doesn’t even notice it. When they do spot it, it’s sometimes as damaging as not having had any or perhaps not enough. Wasn’t it Mark Twain who said he’d taken months to prepare an off-the-cuff speech? In the second TV debate on Scottish independence, broadcast last Monday, Alex Salmond, the man driving the “Yes” campaign, seemed to display several signs of media training preparation, which made him look anything but impromptu and natural. In contrast, the face of the Better Together campaign, Alistair Darling, looked…
  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • add this feed to my.Alltop

    Kommein

  • The ALS Challenge and Peer Pressure

    Deb Ng
    22 Aug 2014 | 6:49 am
    Over the past few weeks I watched my Facebook friends take part in the ALS Ice Bucket Challenge. The challenge itself has been a remarkable success, with millions raised for ALS. It’s a very worthy cause, and I think it’s terrific so many people are participating to raise funds and awareness. Though I was tagged many times, I chose to donate over participate because being drenched in ice water isn’t my thing. However…. ALS isn’t my charity of choice. When I give, I prefer to give to breast cancer charities, as my mom is a breast cancer survivor, and prostate…
  • “Free” Content Isn’t Free: Why I’m Not Clicking Through

    Deb Ng
    22 Aug 2014 | 5:28 am
    In my world, “free” means, well, free. As in, no cost or obligation to the consumer. However, in the online world, free always comes with a price, even if marketing people try to spin it otherwise. I think that sucks. If I have to sit through a video in order to see your content, it’s not free. I still have to provide my time in exchange. If I have to sign up for a newsletter or to be on your “list,” before I can download your ebook, it’s not free. I still have to receive your newsletter and sales pitches in my inbox every week. If I have to Tweet, Like, or…
  • On Looking for Work When You’re “Old”

    Deb Ng
    21 Aug 2014 | 6:07 am
    I landed my first “real” job as receptionist at a publishing company when I was 20 years old. That job got my foot in the door and led me to where I am today. I learned everything I knew about writing, creativity, and professionalism from the people I worked with for the 15 years that I remained in publishing. I didn’t like working in publishing very much, but I did enjoy the opportunities to learn, work with a team, and be creative. The thing is, I feel creatively as young now as I did back then. If that’s even a thing. I know I’m not in my 20′s but my…
  • Here’s What’s Wrong With Freelancing Today

    Deb Ng
    2 May 2014 | 4:41 pm
    In the 15 years I’ve been freelancing, not much has changed. Clients are paying crap, and writers are taking that crap and writing crap in return. It’s a vicious cycle. Here’s some of what’s wrong with freelancing today. The Pays But Not With Cash Client “Like any startup we have no funding yet, but there may be a few Amazon or Starbuck’s gift cards in it for you, especially if you bring some friends on board to read and comment on your work. When we do get funding we will definitely need great writers/editors.” So I checked with my mortgage company…
  • The Argument for Keeping Those Blog Comments Open

    Deb Ng
    3 Apr 2014 | 7:17 am
    “The comments are what differentiates a blog from a website, ” they told us. “Engage!” they said. “It’s about building community…” …And engage we did. Ever since I published my first blog post in the late 90′s, I lived for the interaction. It was the spirit of community that really made it all worthwhile. I’m a chatter. I like to talk to people. So when people I didn’t even know became regulars -first on my humor blog, then on my freelance writing blog – it was a great rush and a truly valuable experience. I can…
 
  • add this feed to my.Alltop

    The @Steveology Blog

  • 52 Tweetable Tips On How You Can Create More Opportunity, Adventure & Friendship With Others

    Steve Farnsworth
    8 Sep 2014 | 3:08 pm
    My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the book, Mutuality Matter 1. It is never too late to turn the page to a new chapter of the adventure story you are truly meant to live with others (Tweet This) 2. Whatever most captures your mind controls your life. Let a Mutuality Mindset become top-of-mind 3.
  • Picking The Right Social Media Platform For Content Marketing

    Steve Farnsworth
    28 Aug 2014 | 9:15 pm
    The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? First of all, understand that this isn’t the Zen Koan it sounds like. Yes, for someone who’s new to content marketing, or who may be the only social media guru at their business, the prospect of tending to ten–or more–social media accounts may be daunting. (And it’s important to make…
  • Personal Branding Audit and Action Plan for CxOs

    Steve Farnsworth
    22 Aug 2014 | 4:56 am
    C-Level executives may find it tempting to mimic other executives when it comes to personal branding, and that’s a mistake. Great personal brands are founded on uniqueness. Luckily, it’s simple to begin building your personal brand with some good information and an honest look at your goals and resources. Patrick Sitkins is a brand strategist who works with midsized and large businesses, and he has a few ideas that might help. Here are some easy ways to audit and begin building your personal brand. Click To Tweet>> Personal Branding: Why should anyone do business with you?
  • Creating Strong Social Brands for CxOs

    Steve Farnsworth
    20 Aug 2014 | 12:41 pm
    A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. It doesn’t matter whether you’re looking at the personal brand of a CEO, CMO, CFO, or the brand of a midsized company, whether you’re selling directly to customers or distributors, it’s still just a matter of how you are perceived. As my mentor used to tell me ad nauseam, perception is reality. She meant that the reality will impact you in very real ways. If you or your company is unknown – if you don’t…
  • Telling Your Brand’s Story Using Social Media

    Steve Farnsworth
    6 Aug 2014 | 4:56 am
    Can Midsized Business Tell Their Brand Story Using Social Media? Looking at the Dog’s Breakfast that makes up the majority posts, updates, or tweets for B2B and midsized companies you might be inclined to answer, “No, you can’t.” However, you can if you talk about the real humans behind the brand. Large companies are slow to change. This is why small and mid-sized companies have an advantage over their bigger competitors. They can use their agility to great ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ Well that’s really the important part, Janet Fouts told…
  • add this feed to my.Alltop

    Ricardo Bueno

  • 3 Types of Must-Have Content for Your Real Estate Blog

    Ricardo Bueno
    11 Sep 2014 | 7:00 am
    If you want to create a powerful, lead generating real estate blog, then you need to create targeted content that pulls readers in. That means creating content that answers your prospects’ everyday buying or selling questions and concerns … Content that addresses their fears about the homeownership process … Content that speaks about the joys of living in a specific market area … The more content you create that speaks to your target customer, the more they’ll start to know, like and trust you. And next thing you know, you’ve established yourself as the…
  • How To Write Great Content That Grows Your Real Estate Business

    Ricardo Bueno
    9 Sep 2014 | 7:00 am
    Creating great, original content can make you the indispensable expert in your field. It’s a great way to rank well in search engines and it’s also a great way to build your know, like, and trust factor with consumers. Writing great content takes time and effort and over the long-term it’s easy to lose momentum and call it quits. You’ll notice some real estate blogs start strong but after a few months, if they’re not generating leads, they grow stale. Yes, writing great content is hard, but it doesn’t have to be … Here are some quick tips to keep in…
  • 7 Smart Strategies for Following Up With Online Leads

    Ricardo Bueno
    28 Aug 2014 | 7:00 am
    Leads360did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you’re not going to convert any of them into closings. In today’s post I’m going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify’s research study found that the simple act of following up with a lead within a minute of lead generation can increase your…
  • Lead Conversion Is a Two-Step Process

    Ricardo Bueno
    25 Aug 2014 | 7:00 am
    The best way to improve any marketing campaign is to look at your data. Measuring things will help you make a better decision or change your actions if something isn’t working the way it’s supposed to. If you have a real estate blog and an IDX system installed, would you be able to tell me your conversion rate for the last 3 months running? Lead Conversion is a Two-Step Process Step number one is tracking how many website visitors turn into IDX registrations. This includes consumers who submit an inquiry on a property or submit an online showing request. So let’s say that…
  • Use Open House Data To Generate More IDX Leads

    Ricardo Bueno
    7 Jul 2014 | 10:21 am
    It’s been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I’d plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the flyers. Their next step? Call to request a showing and/or plan their weekend to go preview those properties. So why…
  • add this feed to my.Alltop

    Jeffbullas's Blog

  • 4 Brands That Have Cracked the Social Commerce Code

    Pratik Dholakiya
    14 Sep 2014 | 1:06 pm
    Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter planning to follow suit; the social media platforms have turned serious about growing their share of their e-commerce pie. As per current estimates, social commerce accounts for between 5 – 20% of sales for nearly 60% of all businesses that market themselves on social media. However this number is about to take a sharp upturn, with social commerce set to account for $30 billion in sales in the US alone, by next year according to Booz & Company. Social media…
  • 10 Winners and Losers of Social Media Marketing

    Rob Young
    11 Sep 2014 | 12:02 pm
    Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media has the potential to reach a staggeringly large audience. Social media has helped to bridge a communication gap between big brands and customers, allowing the two parties to interact. The viral nature of social media can both be a help and a hindrance and soon…
  • 5 Pinterest Marketing Tactics That Produce Big Results

    Susan Harrow
    10 Sep 2014 | 12:06 pm
    There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and inspirational quotes. (And sometimes… I do!)   For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding…
  • Is the Art of Writing Dying?

    Jeff Bullas
    9 Sep 2014 | 1:23 pm
    Have you ever been told that you had an innate ability that you never pursued and regretted it? I remember my school teacher telling me that I had a talent for writing and was able to craft a good story.  But I ignored her gentle advice to follow it further. I either was too young and foolish or I didn’t believe her. Maybe both. For a long time that promise and purpose lay dormant. It was a time of inkwells, quill pens and cursive writing. That era has long gone. Often at the end of the school day the fingers were stained and the smell of ink was pervasive. Many times the shirt and…
  • 11 Social Media Marketing Facts and Statistics You Need to Know

    Jason Parks
    8 Sep 2014 | 2:06 pm
    Twitter recently announced that it has started to add content to users’ timelines, and it will continue. Facebook uses the Edgerank algorithm, which was developed by Facebook to govern what is displayed and how high the display is placed on the News Feed. YouTube continuously plays pre-roll videos before sports clips that you try and watch. It seems that organic content continues to diminish as the social media titans try to expand their advertising revenue. The late Jim Henson was famously quoted as saying, “If you can’t beat them. Join them.” Should social media marketers adhere to…
 
  • add this feed to my.Alltop

    Shiraz@ShirazDatta.Com

  • The Visual Side of Customer Service {Infographic}

    3 Sep 2014 | 5:52 am
    The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual. On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I…
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    20 Aug 2014 | 5:50 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
  • The Evolution of Marketing Data [Infographic]

    12 Aug 2014 | 2:50 pm
    Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that. The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all…
  • add this feed to my.Alltop

    Windmill Networking Blog on Social Media Strategy [Full]

  • Being of Service Matters More than Being Social for Media Relations

    Maggie Patterson
    11 Sep 2014 | 5:45 am
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top … Continue Reading Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. She has 15 years of hands-on experience in PR, working with some of…
  • Overcoming Pain Points in Blogger Outreach

    Kristen Matthews
    10 Sep 2014 | 5:45 am
    Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. … Continue Reading Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. A constant thirst for creativity has…
  • Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon

    Kyle-Beth Hilfer
    9 Sep 2014 | 9:00 am
    The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law.
  • There’s a Growing Backlash Against Social Sales

    Craig Jamieson
    8 Sep 2014 | 5:45 am
      Let's discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Opinions stating that it really is marketing and not sales … Continue Reading Author information Craig Jamieson This monthly Social Sales column is contributed by Craig M. Jamieson. Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager,…
  • Use Google Plus to Create Better Real Estate Connections

    Rebekah Radice
    5 Sep 2014 | 5:45 am
    Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a … Continue Reading Author information Rebekah Radice This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah’s goal is to provide insight and inspiration to business owners and…
 
  • add this feed to my.Alltop

    Social Media DDS

  • I am NOT Going to Write About the ALS Ice Bucket Challenge

    SocialMediaDDS
    1 Sep 2014 | 6:00 am
    Well, okay….maybe I am.   Social Media and worthwhile causes… There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis […]
  • What Do I Do Now? Common Social Media Questions

    SocialMediaDDS
    25 Aug 2014 | 5:00 am
      So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business.  Now it’s time to dip your toe in the social media stream but you have so many social media questions! What do I do now? […]
  • Walking the Walk: Social Media From the Ground Up

    SocialMediaDDS
    11 Aug 2014 | 5:00 am
      You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed. Lately, I’ve been walking the walk. […]
  • Decluttering Your Social Media Life

    SocialMediaDDS
    4 Aug 2014 | 5:00 am
      Every once in awhile, I switch into high gear in an effort to declutter my life.  I’m in that “Decluttering Mode” right now.  This urge to declutter takes me from my personal life right through my business social media life.   Decluttering can be so cathartic! At home, decluttering is easy.  Clean out closets, organize drawers, […]
  • Social Media Etiquette: Check Your Snark at the Door

    SocialMediaDDS
    28 Jul 2014 | 5:00 am
      One of my favorite things to do in real life and online is to observe.  You can learn so much by just watching and listening.   People can be so interesting. That said, though fascinating and interesting, people can also be rude.  Filterless. Bullies.  And, it seems as though the perceived safety of online […]
  • add this feed to my.Alltop

    blog

  • Consumers define the moment of truth

    Brent Robinson
    12 Sep 2014 | 9:47 am
    People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of truth – the moment at which the shopper decides to buy – can be anywhere and at any time. According to Bazaarvoice CEO Gene Austin: “Like your brand, the moment of truth is defined by the consumer. The moment of truth is, ‘I need the content now, anywhere, anytime, on any device, with impeccable quality.’” Omnichannel consumers demand consistent, quality brand experiences…
  • Netflix goes social with movie recommendations

    Rachael Genson
    8 Sep 2014 | 7:26 pm
    Last week Netflix announced a social update allowing users to privately recommend video content to Facebook friends. After watching a movie or TV show, the site will ask users whether they want to suggest the content to a friend, giving them the ability to provide viewing suggestions without broadcasting that recommendation to their entire Facebook friend list. With the number of social posts bombarding our newsfeeds numbering in the hundreds of thousands each day, this kind of selective recommendation service seems sensible. But for those of us in the reviews industry, the update begs the…
  • Social engagement on both sides of the brain

    Frank Burns
    5 Sep 2014 | 12:35 pm
    The best stories combine the rational and the emotional. Stories that connect with the head and the heart are more likely to captivate and be remembered. Think of a movie that is all car chases and no love story, or vice versa—your favorites have a bit of both. Following this pattern, the strongest brands connect with consumers through persuasive and authentic communication that taps into both the rational and emotional parts of the brain. Moreover, the most effective word-of-mouth marketing programs fuse different forms of content to reach each side equally: Rational + Emotional. Sometimes…
  • Why authentic brands will triumph

    Tara DeMarco
    2 Sep 2014 | 9:59 am
    The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews online. The lack of transparency about how businesses collect data and monitor consumer opinions contributes to this lack of confidence. Authenticity will define the future of online word-of-mouth The fraudulent actions of a few companies have degraded the value of online word-of-mouth (WOM), the most powerful digital selling tool. This distrust is even more prevalent in global regions like…
  • Engaging your strategic influencers: What B2B marketers can learn from B2C

    Aaron Peterson
    28 Aug 2014 | 4:46 pm
    Ecommerce has been revolutionizing and evolving business to consumer (B2C) commerce for the past couple decades. The push by business to business (B2B) to develop a sophisticated eCommerce experience on par with what is available from the leading brands and retailers in B2C is fundamentally changing the traditional notions of B2B online strategy. B2B brands that openly embrace this evolution will gain a much-needed advantage over their antiquated competition. I recently had the chance to speak with industry blogger, Angie Panezott, on the ecommerce transformation currently taking place in the…
  • add this feed to my.Alltop

    Social Strand Media

  • Social Bookmarking: How To Save for Later on Facebook

    Tracy Sestili
    7 Sep 2014 | 9:31 pm
    Did you know that Facebook now allows you to save something to read later? No one sees it unless you decide to share it. Think of it as kind of your own personal bookmarking for Facebook. You can bookmark links, places, events, movies, music, books, and TV shows. You cannot bookmark photos or regular posts. If you think about how many times you are thumbing through Facebook on your mobile device while waiting for something and think, that would be interesting to read but…either you don’t have time or your connection is bad and the page won’t load. (How frustrating is that??)…
  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
 
  • add this feed to my.Alltop

    Building Social Bridges

  • No Longer Boutique, Advocacy Becomes Core Marketing Discipline

    Ekaterina Walter
    4 Sep 2014 | 10:25 pm
    It used to be that a “brand becoming a movement” was only for select few, companies like Apple and Harley Davidson that were able to build a tribe and ignite more that just a need for a slick product, rather inspire a sense of belonging. But that is no longer the case. This is a story of #AdvocacyAtScale, of advocacy marketing coming of age. This week Sprinklr, the leading independent end-to-end social relationship infrastructure,  announced their acquisition of BRANDERATI, the platform for advocacy and influencer marketing. (Disclosure: I was a part of the amazing leadership…
  • 5 Tips for Building Meaningful Relationships with Influencers

    Ekaterina Walter
    5 Aug 2014 | 1:00 am
    On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence marketing as a lead generation and customer acquisition tactic and 74% of global marketers reporting they will use influence marketing as part of their marketing strategy in the next 12 months. But not every company is sold on…
  • The Best and Worst of the World Cup Social Engagement

    Ekaterina Walter
    2 Aug 2014 | 2:20 pm
    New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were 245 million interactions), while on Twitter a record 618,725 tweets were sent in a single minute as Germany won the game. With this many users glued to their (multiple) screens, it’s no wonder that brands were doing their utmost to engage soccer fans. Some brands scored… others were relegated to the bench for their…
  • add this feed to my.Alltop

    Web-Feed.com

  • Predictability of Social Media Marketing Campaigns

    webnews
    8 Sep 2014 | 8:28 am
    There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis. The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect. In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign. Viral…
  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
  • add this feed to my.Alltop

    SwellCrowd

  • 100 Ways to Run Your Business From Your Phone

    Rennie Filler
    31 Aug 2014 | 9:28 am
    Salesforce.com recently released an e-book titled, 100 Ways to Run Your Business From Your Phone, and I was fortunate enough to make the cut! Here’s what Salesforce.com has to say … “Using the hashtag #salesforce1selfie, they responded with hundreds of screenshots showing how they use the Salesforce1 app to do business on the go—from sales to marketing […]
  • Binary Tree uses Tango Card and Salesforce.com to Drive Real Results

    Rennie Filler
    7 Aug 2013 | 7:02 am
    I recently had the opportunity to engage with Salesforce.com business partner, Tango Card, on a very unique promotion.  As a result, I wrote the following blog post that details my experience working with the Tango Card Salesforce app. I detail my thoughts on its usefulness, and how it helped to streamline my existing processes as […]
  • Want 5 Minutes of My Time? Then Don’t Ask Me for a Meeting

    Rennie Filler
    31 Aug 2011 | 12:14 pm
    Like almost everyone with an email address today, I get a lot of email. I’m not just talking 20-30 new emails each day; I’m talking 100-200 new emails per day. To some of you out there, that may not seem like a lot, but to me – as someone who cannot leave a single unread […]
  • Emotional Marketing for Successful Sales

    Rennie Filler
    21 Sep 2010 | 2:15 pm
    I came across this website today: ChangingMinds.org. As an online marketer who’s ultimate job it is to develop and execute marketing initiatives that help drive revenue, I found the website quite valuable in helping me understand the aspects of how we can change what others think, what they believe, how they feel, and what they do. In a world where […]
  • Website Redesign & Content Creation

    Rennie Filler
    31 Aug 2010 | 11:58 am
    As I often mention, I’m the Online Marketing Manager at Binary Tree. We’re currently in the process of redesigning our website and we’rehoping to go live in the next 6-8 weeks (fingers crossed tightly). The project is very near and dear to the hearts of the entire company, including the Executive team, who are more […]
 
  • add this feed to my.Alltop

    Sazbean

  • Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

    Guest Post
    9 Sep 2014 | 6:00 am
    Image Courtesy of Youssef Rahoui on Flickr.com Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. These customers expect to be given something…
  • How and Why to Get Started with Video Advertising

    Sazbean Team
    4 Sep 2014 | 6:00 am
    Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers. You do want more and better customers, right? Why has video advertising boomed? There was a time when magazines were widely read — cover to cover. That is NOT the norm today. Sales of magazines have plummeted in recent years, notes a study by the Pew Research…
  • Harley Davidson: A Case Study in Smart and Savvy Marketing

    Sazbean Team
    2 Sep 2014 | 5:00 am
    Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Although Harley-Davidsons are, at their core, motorcycles that allow people to get from point A to point B, they are definitely more than a form of two-wheeled transportation. Thanks to some very clever and brilliant marketing techniques, Harley-Davidson has risen above being a regular motorcycle manufacturer and has transformed itself into a beloved and familiar company. The following marketing techniques may help explain why Harley-Davidson is…
  • Data Visualization: the Way of the Future, or Just a Trend?

    Guest Post
    20 Aug 2014 | 6:00 am
    With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedbackto determine what products customers want, and better understanding customers’ opinions on current products and services. Data visualizations are especially…
  • 4 Ways Your Marketing Fails

    Sarah Worsham
    14 Aug 2014 | 6:00 am
    Trier (Photo credit: sazbean) Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Unfortunately, a lot of marketing out there fails at even that… 1. Customers Can’t Tell What You Do Sometimes people think they need to use big phrases and keywords in their marketing and they forget to speak to who is important: people. If someone visits your website, or walks past…
  • add this feed to my.Alltop

    SociableBlog

  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • add this feed to my.Alltop

    Lone Wolf Media

  • Ways to Discover Copper Gutter Info Online

    admin
    12 Sep 2014 | 5:47 am
    So, you actually like the appearance that a brand-new copper gutter will offer your house? That’s wonderful, however do you understand the best ways to set up gutter? If you do not, it’s... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Should You Purchase Your own Rain gutter Device?

    admin
    2 Sep 2014 | 8:58 pm
    The hardest part of being a structure specialist is finding out ways to grow your company. Doing the work is just part of the task. You could discover yourself investing simply as much time... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The best ways to Employ Roof covering Solutions

    admin
    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    Kikolani

  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
  • How to Choose (and Use) the Best Tools for Your Business

    Kristi Hines
    5 Jun 2014 | 6:00 am
    I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always…
  • Creating Online Courses with Kunerango

    Kristi Hines
    23 May 2014 | 6:00 am
    Are you ready to start teaching online courses, but not ready to setup a membership site on your own website or share 50% of your profits to another company? If so, then Kunerango is the platform for you. Kunerango – the Shopify of online courses – allows you to create your own online school for free with no contracts, and only charges you 10% when you make a sale on your course. No hidden fees, credit card required, or startup / hosting costs. Best of all, setting up your own online school is as simple as following these steps. Step 1: Sign up for Kunerango While you can change…
  • 5 Reasons I Still Use CommentLuv

    Kristi Hines
    24 Mar 2014 | 6:00 am
    One of the questions I’m often asked about this blog is why I still use the base WordPress comment system as opposed to Disqus, Livefyre, Facebook, or Google+. My answer is always CommentLuv. People have their issues with the CommentLuv plugin. I will admit that yes, it does invite spammers who just want to drop a link, so if you don’t moderate your comments carefully, you’ll be giving out lots of bad links. And yes, it does mean that over time, you’ll end up with a lot of broken outgoing links because bloggers close down their blogs. Why I Still Use CommentLuv For me,…
  • Split Testing Made Easy with the ConverThis WordPress Plugin

    Kristi Hines
    18 Mar 2014 | 6:00 am
    If you have a sales page on your website for products or services, chances are you want to do everything possible to ensure that it leads to more sales. And if you have a squeeze page to grow your mailing list, you want to do everything possible to ensure that it leads to more opt-ins. The questions is, how do you do this without having to dive too deeply into website development and expensive tools? Split Testing The answer: split testing. Split testing is simply putting two or more variates against each other to see which one performs the best. For example, you might want to test two sales…
  • add this feed to my.Alltop

    Financial Social Media

  • 15-Point Blog Optimization Checklist for Maximum Impact

    Amy McIlwain
    11 Sep 2014 | 11:01 am
      Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. Success isn’t going to happen overnight. So how do you know if you are on the right track? Is there anything else you can be doing to help boost your blog views? We have created a checklist to help you optimize your blog content, make sure you have your blogging platform setup correctly and offer new ideas to get more people seeing your blog articles.   Optimize For Your Audience Who are you trying to reach with your blog? What do they want to hear from…
  • Numbers Don’t Lie

    Maribeth Kuzmeski
    9 Sep 2014 | 10:23 am
      Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable. What numbers am I talking about? Results-based numbers including the following: 1. Future Sales: A number, presented monthly, of new prospects, hot prospects, potential sales, future clients in your pipeline, number of new clients, and sources. These can help us by measuring ourselves through looking back and looking forward, determining trends, and making decisions…
  • How to Create Your Ideal Twitter Timeline

    Jozie LaViolette
    4 Sep 2014 | 1:36 pm
      In today’s blog we’ll be going over a few simple steps to ensure you have a Twitter timeline worth following. We’ve all been there; you’re scrolling, scrolling, scrolling and nothing seems to jumping out as important or worth reading. Twitter isn’t just a place to see posts about what your friends had for dinner and what the latest TV show drama is; if you’re following the right people, it’s an incredibly dynamic place to learn and grow in your industry. So, let’s take a few minutes to go over some painless enhancements you can make to…
  • Nurturing the Sales Funnel Using Social Media [INFOGRAPHIC]

    Guest
    2 Sep 2014 | 11:46 am
    The dawn of the social media age has seen generations discover, adopt, and pass on the habit of social media usage to younger generations, resulting in even the youngest members of society using one or more sites on at least a semi-regular basis. Of course, social media has been around for more than a little more than a decade now, with the steady amount of time taken to adopt to the process of posting, liking, and tweeting is far more than a flash in the pan that industry experts once considered. It’s taken time–and more than just a few attempts–but it’s becoming more and…
  • Should Financial Advisors Start Using New, Trending Social Media Platforms?

    Amy McIlwain
    28 Aug 2014 | 2:59 pm
      In this ‘Back to Basics’ series, I have already covered how to connect with your current contacts online, best practices for the 3 big social networks (Facebook, LinkedIn & Twitter), and what type of content to share on these networks. Because there are so many different social platforms, I am going to take this final week of August to go over which additional platforms, if any, you should consider as a financial professional. So, what about all those other networks out there? I understand. It seems like there’s a new one popping up everyday. So how do you decide where to…
  • add this feed to my.Alltop

    Digital Royalty

  • Be fast – but not too fast.

    melissa
    11 Sep 2014 | 4:17 pm
    A Pound Sign. The Hashtag. It serves multiple purposes like increasing awareness for brand campaigns, topics, and hubs conversations together during major events. Hashtags are a powerful tool for both small and large companies to drive awareness and jump in and out of relevant conversations on a daily basis. But what happens when a brand takes the risk of jumping into a conversation that doesn’t quite make sense? They often bite off more than they can chew. DiGiorno’s Twitter voice is known for its quirky, informal tone and light-hearted content. They live-tweet television shows,…
  • American Red Cross- Blood Donor App

    Sara Farr
    9 Sep 2014 | 1:31 pm
    Post by: Sara Farr As a devoted blood donor, I’ve always heard from many people about the trials and tribulations of donating blood. Did I schedule an appointment? What time is my appointment? Sometimes it just gets too easy to mix up. But starting today, those are thoughts of yesterday! Scheduling an appointment just got much simpler with the new Blood Donor app  by American Red Cross. Getting Started: This app makes it simple to schedule an appointment–it’s the first option you see. It even reinforces the difference you’ll make with your donation; that one pint of…
  • Tips for Online Security.

    Chelsea Hartling
    5 Sep 2014 | 12:22 pm
    Dear social media/internet users around the world, If you’re paying attention, you’ve probably noticed over the past few months many cases of online hacking: the HeartBleed security threat, spammy messages your friend unknowingly tags you in on Facebook, or even the recent celebrity photos leaked online. You might be thinking “sucks for them!” but the truth is, it can actually happen to anyone. Internet hacking is pretty serious, and it’s important to know how to prevent it and what to do if, and when, it does happen. Quick little personal anecdote: my mother was hacked a couple…
  • Social Media vs. Public Relations

    Kathy Banez
    28 Aug 2014 | 4:06 pm
    Before I joined Digital Royalty, I used to work at a Public Relations agency, so I’ve experienced both the PR side and social media side of advertising. Don’t get me wrong, social media and PR can (and should) work hand-in-hand for a campaign to be successful, but they’re very different areas of expertise. We often hear confused questions from people who don’t understand the vast difference between PR and social, so allow me to debunk some of the most common misconceptions. 1. Content/Writing Style Social media is quick, short, and timely. You need to find ways…
  • A Pinteresting Move for the Emmy’s

    Crissy Soto
    28 Aug 2014 | 11:02 am
    Many of you may, or may not, be aware that the 66th Emmy awards aired Monday night on NBC. Then again, the last time the Emmy’s aired on a Monday night was in 1976, and according to host Seth Meyers, “people don’t remember, because it was held on a Monday.” Not only did NBC air the show on a Monday, it had to air behind the always-controversial MTV VMA awards; that took the Sunday night slot. Whether it was on a Sunday, Monday or even a Wednesday, people are still going to be talking. In fact the hashtag #Emmys was STILL trending on Twitter even a day later. NBC had to pull some…
 
  • add this feed to my.Alltop

    Uncrunched

  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
  • Jason Kincaid’s New Book Is A Must-Read For Founders

    Michael Arrington
    9 Sep 2014 | 1:27 pm
    I had the pleasure of reviewing former TechCrunch writer Jason Kincaid’s new book The Burned-Out Blogger’s Guide To PR today for Techcrunch. It’s a must-have book for entrepreneurs, and laugh-out-loud funny. Read my review here, and buy the book here. Kindle only for now, but you can get a printed version in a couple of weeks.
  • Regarding Alexia’s Mind

    Michael Arrington
    9 Sep 2014 | 8:58 am
    Alexia Tsotsis, the editor of TechCrunch, interviewed Peter Thiel yesterday at TechCrunch Disrupt. Pando editor Paul Carr has this to say: Alexia is the editor of TechCrunch. And that means she’s a competitor to the sites that regularly call out sexism, subtle or overt, that pops up in our industry. So she goes without defense. Not only does she go without defense from her peers in the industry, it’s actually one of her peers calling her stupid. Which is fine, she’s very tough. But if you see her today, let her know how much you respect her. She won’t show it, but…
  • Apple Is Totally Screwed

    Michael Arrington
    2 Sep 2014 | 11:21 am
    Apple has a very large problem right now. I’m not talking about legal liability over the nude celebrity photos and videos being posted all over the internet right now (dubbed “The Fappening”), although I think that’s also an issue. Celebrities tend to have aggressive attorneys, and the damages here are extreme – some celebrities have had careers ended from leaked photos (while others have benefited) But a much larger crisis looms – everyone, and I mean everyone, now knows that everything private they’ve done with their iPhone, if they use iCloud, is…
  • add this feed to my.Alltop

    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
  • From Data to Information to Insights: Changing Role of #CIO

    Harish Kotadia, Ph.D.
    27 May 2013 | 8:45 pm
    There was a time not too long ago (late 1970s to be precise) when companies use to have Electronic Data Processing department and EDP Managers to manage data processing function. EDP department evolved to become Management Information Systems department in early 1980s and MIS Manager ran the show when it came to ‘computerization’ initiatives as it used to be called back then. As technology evolved from mainframes to client-server computing and with the rise of personal computers (PCs) or desk-tops, adoption of information technology across organization picked up pace and IT was no…
  • Big Data in Retail Industry

    Harish Kotadia, Ph.D.
    25 Apr 2013 | 5:29 pm
    Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject: Source: Monetate Marketing Infographics Source: http://video.ft.com/v/2172704889001/Big-data-bring-attention-to-retail
  • add this feed to my.Alltop

    BarnRaisers

  • 12 data driven measurements every marketer should know

    Rob Petersen
    14 Sep 2014 | 12:28 pm
          If you can’t measure it, you can’t mange it. - Peter Drucker 78% of CMOs believe marketing will undergo radical change over the next 5 years Close to half are preparing for digital to grow to 75% of marketing budgets 42% believe analytics will be a core competency of marketing (source: Accenture Interactive CMO Study) These statistics say there are big changes in marketing coming. But we live in budget cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can’t…
  • 11 studies prove the ROI of digital marketing

    Rob Petersen
    7 Sep 2014 | 7:33 pm
        New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics). What does this tell you about how companies make decisions? By habit? Or by effectiveness? Here are 11 studies that prove the ROI of digital marketing (with the links, brief summary and key findings of what…
  • 16 social media metrics for ALS Ice Bucket Challenge to watch

    Rob Petersen
    31 Aug 2014 | 5:00 am
    The ALS Association (ALSA) — which fights Lou Gehrig’s disease by funding research, supporting people with the condition and fostering government partnerships — this weekend has now collected over $100 million dollars from a viral social media campaign. Over the same period last year, they collected $2.6 million. A viral social media campaign is a buzzword that refers to a tremendous increase in brand awareness from word of mouth enabled by social networks and the internet. The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile…
  • 37 key strategy questions web analytics answers

    Rob Petersen
    24 Aug 2014 | 7:11 pm
        Web analytics is not just a tool for measuring web traffic.  Off-site web analytics refers to the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the internet as a whole. On-site web analytics measures a visitor’s behavior once on your website. This includes its drivers and conversions. Taken together, web anlaytics provides a complete picture of your audience and their attitudes and behaviors toward your brand. Web analytics is the most valuable, useful, cost-effective and timely…
  • 8 guidelines for great data visualization (with examples)

    Rob Petersen
    17 Aug 2014 | 5:28 am
        91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA) 40%-60% annual growth increase is occurring in the volume of data available every year; in media intensive sectors and financial services, the increase is 120% (source: Fathom) The facts indicate company leaders believe understanding data is a critical component to business growth. And more of it is coming at us in ever increasing rates.
 
  • add this feed to my.Alltop

    Windmill Networking is Now Maximize Social Business

  • Being of Service Matters More than Being Social for Media Relations

    Maggie Patterson
    11 Sep 2014 | 5:45 am
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top … Continue Reading Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. She has 15 years of hands-on experience in PR, working with some of…
  • Overcoming Pain Points in Blogger Outreach

    Kristen Matthews
    10 Sep 2014 | 5:45 am
    Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. … Continue Reading Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. A constant thirst for creativity has…
  • Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon

    Kyle-Beth Hilfer
    9 Sep 2014 | 9:00 am
    The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law.
  • There’s a Growing Backlash Against Social Sales

    Craig Jamieson
    8 Sep 2014 | 5:45 am
      Let's discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Opinions stating that it really is marketing and not sales … Continue Reading Author information Craig Jamieson This monthly Social Sales column is contributed by Craig M. Jamieson. Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager,…
  • Use Google Plus to Create Better Real Estate Connections

    Rebekah Radice
    5 Sep 2014 | 5:45 am
    Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a … Continue Reading Author information Rebekah Radice This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah’s goal is to provide insight and inspiration to business owners and…
  • add this feed to my.Alltop

    Social Media Simplify

  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School of…
  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
  • 5 Killer Social Media Infographics: Summer Collection

    Syed M Raza
    10 Jun 2014 | 1:52 pm
    This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...1. Social Media in 2014 by Digital Insights:2. Flying with Twitter from @TwitterAdsUK:3. A minute on Facebook by Sumocoupon:4. 10 Hottest Social Media Marketing Trends from MP Digital Marketing, Philippines5. Best Practices for Killer Facebook Content from BrandNetworksThat's the 5 I had to add here.... If you…
  • 5 Ways Facebook Still Dominates the Social Media Landscape

    Syed M Raza
    21 Apr 2014 | 11:09 am
    Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:Social Login: According to a report from eMarketer 51% of social logins into various sites worldwide are through Facebook. And as per the data from LoginRadiusmore than 55% websites use Facebook login for the user…
  • 17 Steps to an Exploding Facebook Contest

    Syed M Raza
    17 Mar 2014 | 6:57 am
    How to have an exploding Facebook contest?In the age of social advocacy, contests are the best ways to gather such social advocates conveniently. Facebook contests have always been an eye-candy for not only the social media marketers, but also the seasonal online marketers who utilize FB.Now, here're the 17 steps in infographics that you need to have an exploding Facebook contest irrespective of the products/services you would be using it for:
  • add this feed to my.Alltop

    Heidi Cohen

  • 10 Content Marketing World 2014 Lessons

    Heidi Cohen
    12 Sep 2014 | 3:00 am
    How To Create Content Marketing That Will Improve Your Business I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow. When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: To meet my peers. While social media has done an amazing job of expanding your circle of colleagues you might not have met otherwise, nothing beats real life connections. This is particularly true if you’re a solopreneur or virtual employee. Content Marketing World is worth the price of admission just for the ability…
  • 3 Secrets To Massive Content Curation Distribution

    Heidi Cohen
    10 Sep 2014 | 3:00 am
    12 Actionable Content Curation Distribution Tactics Your content curation distribution is more critical than your original content distribution. This is attributable to the fact that curated content requires adding your voice to existing content, whether it’s yours or other people’s content, to make it into something fresh and new. As a result, your content curation distribution also needs you to supply extra context and meaning based on where it’s placed. 3 secrets to massive content curation distribution By its nature, content curation enables marketers to broaden their reach and…
  • The Ultimate Content Curation Glossary

    Heidi Cohen
    8 Sep 2014 | 3:00 am
    100 Content Curation Terms Words matter when it comes to content marketing, especially for content curation. Therefore a comprehensive content curation glossary is critical to learn the words of the trade. 100 Content curation terms To help you get your content curation on track to succeed, here’s the ultimate content curation glossary (consisting of 100 content curation related terms.) Aggregate is the collection information on a specific topic and groups them by category. There is no additional commentary or related information added. Aggregation is an initial step towards content…
  • 5 Small Business Branding Tactics You Can Use

    Heidi Cohen
    5 Sep 2014 | 3:00 am
    Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness. While a big budget may be nice, branding is more than an advertising campaign or a logo. Small business branding goes beyond a logo or trademark or colors. It’s bigger than that. It encompasses your business and its reputation. Small business branding tactics are…
  • Content Curation Versus Content Aggregation

    Heidi Cohen
    3 Sep 2014 | 3:00 am
    3 Ways Content Curation Trumps Content Aggregation Content curation versus content aggregation is a challenge many marketers face due to limited budgets and their prospects’ insatiable need for content. As a marketer, it’s useful to have both content curation and content aggregation capabilities in your content marketing toolbox. Content curation is a subset of content aggregation. Not all content aggregation is content curation.  Content curation versus original content Content curation always includes some original content. It may just be commentary and the headline. Content curation…
 
  • add this feed to my.Alltop

    The Future Buzz

  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
  • add this feed to my.Alltop

    My Community Manager

  • #CMGRHangout presents: Managing Community Relationships (Storify)

    Sarah Mordis
    12 Sep 2014 | 2:53 pm
    If you work in community you know it’s all about building and maintaining relationships, but what exactly does that mean? [View the story "#CMGRHangout presents: Managing Community Relationships" on Storify] The post #CMGRHangout presents: Managing Community Relationships (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Managing Community Relationships (Preview)

    Sherrie Rohde
    11 Sep 2014 | 7:00 pm
    If you work in community you know it’s all about building and maintaining relationships, but what exactly does that mean? What all does maintaining a relationships entail? How frequently do you stay in touch with community members? What do you use to remind you to catch up with a community member? Join us on this week’s #CMGRHangout panel Friday, September 12th at 2pm EST to discuss tips and tricks for maintaining relationships with your community. Jonathan Brewer and Sherrie Rohde will be hosting the Hangout with Jon Ferrara, David Hurley and Tim McDonald as…
  • Social Media for a Cause

    Nicole V. Rohr
    7 Sep 2014 | 9:15 am
    Recently on #CMGRHangout, we discussed social media for causes, whether that’s for a nonprofit organization or a for-profit company. Our guests on the Hangout were  Tim McDonald for No Kid Hungry/Share Our Strength, Molly Cantrell-Kraig for Women With Drive Foundation, Elijah van der Giessen for NetSquared, Bethany Joy Clark for TOMS, and Amanda Britt for Panzanzee. A common question that people working for causes ask is “What do I do on social media to raise more money?” But in order to get to that point, you have to go all the way back to your roots. Van der Giessen…
  • Playing the parent in your community

    Jason Schemmel
    6 Sep 2014 | 9:21 am
    Recently Rebecca Braglio; David DeWald; Kyle Geib; Jess Hanebury; David Hurley; Laura Occhipinti; and Marck Thornton all shared their experiences on the #CMGRHangout chat regarding developing thick skin as a community manager. Here’s my take on it: For those of you who have siblings, you know this scenario all too well: you have an opinion on “X,” your older/younger sibling has their own opinion on “X” which vastly differs from your own. You then find yourself a heated argument over who is right and why. In come your parent(s) to break up the fight,…
  • #CMGRHangout presents: How do community managers demonstrate our value? (Storify)

    Sarah Mordis
    5 Sep 2014 | 1:15 pm
    How do you measure your value? How do you demonstrate the importance of what you do to the rest of your organization? We all know this topic resurfaces often, but at the end of the day it’s important to know, and show, that you’re making an impact on your company’s goals. [View the story "#CMGRHangout presents: How do community managers demonstrate our value?" on Storify] The post #CMGRHangout presents: How do community managers demonstrate our value? (Storify) appeared first on My Community Manager.
  • add this feed to my.Alltop

    Shoutlet Blog

  • How a National Media Company Increased Social Referral Web Traffic 8X

    Melissa Johnson
    11 Sep 2014 | 9:54 am
    If you own 53 TV stations across the country, a good portion of your revenue stream includes digital ads from the local TV websites. A good news day, weather event, or breaking news can mean the... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • How Social Media Helps Solve 5 of Retail’s Biggest Challenges

    Kara Martens
    9 Sep 2014 | 7:31 am
    If you work at a retail brand, you know how much things have changed in recent years when it comes to social media, digital, and marketing as a whole. If you’re in another industry, just pausing to... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • 7 Great Pieces of Advice from Social Media Comrades

    Kara Martens
    8 Sep 2014 | 10:24 am
    At any moment, thousands of social media and community managers are working diligently to make sure their company’s social media efforts are valuable for both their brands and their customers. There... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • 8 Do’s and Don’ts for Brands Exploring Instagram’s Hyperlapse

    Kira Sparks
    3 Sep 2014 | 6:30 am
    Hyperlapse, Instagram’s latest app and feat of engineering, is stunningly simple. With just a few clicks, users can record a video and then speed it up 1 to 16 times faster than it was filmed. The... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • Injecting Social Data Into Your CRM: Practical Paths to Success

    Teresa Caro
    29 Aug 2014 | 9:21 am
    Many marketers are struggling to understand and implement a smart social data program. It can be hard to know where to start and how to integrate the right data. My recent panel at the Social Media... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
 
  • add this feed to my.Alltop

    The Technology Cafe

  • VIDEO: Apple’s Big-Ass IPhone 6+ And 6 Now Available For Pre-Order

    Samir Saleem
    12 Sep 2014 | 9:00 am
    Apple’s newest and largest pair of iPhones, the iPhone 6 and 6+, are now available for pre-order in a number of countries including the U.S. and the UK, France, Germany, Spain and Italy. The phones are due to ship to buyers starting next week, on September 19. Pre-orders don’t appear to have opened up yet in China, Asia’s dominant market, despite the Far East being the driving force behind the big phones trend.

 Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Apple’s…
  • VIDEO: Will The IPhone 6 Plus Fit In Your Pocket? We Found Out

    Samir Saleem
    11 Sep 2014 | 7:00 pm
    The iPhone 6 Plus is a whole lot of phone. So much so that many iPhone owners and potential upgraders had the same thought when they saw it unveiled — is that thing even going to fit in my pocket? Apple wouldn’t let us stuff the devices in our pockets at Tuesday’s launch event, so Mashable did the next best thing — we 3D-printed a block of plastic the exact width, depth and height of the iPhone 6 Plus. Then we gave it to our iPhone-curious officemates to gauge their reactions.

 Thanks for checking us out. Please take a look at the rest of our videos…
  • VIDEO: EBay Prepping New Mobile Ad Network

    Samir Saleem
    11 Sep 2014 | 6:59 pm
    EBay is set to launch an advertising network for its mobile app in this year’s final quarter, opening up a new avenue for marketers to reach the app’s roughly 4.6 million daily visitors. eBay said on a new page on its website “For the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey.” The company said that eBay users spend 150 minutes on its app per month, compared with 47 for its nearest, unidentified competitor.

 Thanks for checking us out. Please take a look at the rest of our videos and…
  • VIDEO: Samsung Comes Back Swinging After Apple’s Big Day

    Samir Saleem
    11 Sep 2014 | 12:00 pm
    Samsung has refrained from attacking Apple in its recent ads, but the brand has abandoned that approach with a slew of new videos that eviscerate the lineup of new products Apple unveiled on Tuesday. Though Apple may seem the dominant brand, according to the IDC, Samsung’s global market share in the smartphone category was 32.3% in the second quarter compared to 13% for Apple. Apple grew 12.4% year over year compared to a 3.9% drop for Samsung.

 Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our…
  • VIDEO: Samsung Attacks Apple’s Keynote With “It Doesn’t Take A Genius” Ads

    Samir Saleem
    11 Sep 2014 | 12:00 pm
    Samsung has released a series of videos lampooning this week’s Apple announcement, a move that is at once familiar and not unexpected. There are six of them in total, including one on screen size, in a series called “It Doesn’t Take A Genius.” After years of cringey, tone-deaf commercials, the company has finally grown a few claws and even made fun of Apple’s jittery live feed in the example above. There’s even the obligatory howl of “It’s a bigger screen!” as the two “nerds” in the ad salivate over the new offerings.

 Thanks for…
  • add this feed to my.Alltop

    Bilal Jaffery's EarnedWeb | Social Business + Strategy

  • Live your life before it becomes lifeless

    Bilal Jaffery
    19 Aug 2014 | 7:48 pm
    Post by Bilal Jaffery.
  • Have we learned how to think?

    Bilal Jaffery
    18 Aug 2014 | 4:22 pm
    How we think? One of the most critical elements of success (and quite honestly inner peace) in anyone’s life is ability to think — decipher the signal from the noise. Long before others, John Dewey penned the definitive treatise on the subject — a subject all the more relevant today, in our age of snap Read more
  • Let’s talk about mental health

    Bilal Jaffery
    11 Aug 2014 | 4:46 pm
    “Cause you’re only given a little spark of madness, and if you lose that, you’re nothing.” – Robin Williams In my previous life at Bell Canada, I came pretty involved with Bell’s Let’s Talk campaign which was focused upon removing the negative stigma associated with mental illness. As I learned more about the disease, I Read more
  • The 20 second rule

    Bilal Jaffery
    17 Jul 2014 | 10:28 am
    In last week’s CXO-Talk, we had Robert Scoble aka, Scobilizer discuss the upcoming future landscape of tech. From wearable computing,, smarter context to smart beacons to startups. What really stuck out for me was the 20 second rule he uses to assess a company’s ability to disrupt and be successful at market transformation. Getting noticed Read more
  • Happy Canada Day: Canada: An Infographic

    Bilal Jaffery
    1 Jul 2014 | 10:05 am
      Now you know us. Happy Canada Day everyone!
  • add this feed to my.Alltop

    Social Web Thing

  • I’ve Passed My HubSpot Inbound Certification

    Ben Cotton
    12 Sep 2014 | 4:50 pm
    As the title of this post suggests, I’m pleased to announce that I recently passed the HubSpot Inbound Certification exam. Regular readers of SWT or followers of my tweets will know that I’m a big fan of the Boston-based marketing automation maestros — so I was determined to put the hours in to try and pass the exam. To study for the exam there are 11 modules you can watch online, which are accompanied by some great slides and follow up resources. The modules cover the four inbound fundamentals of: attract, convert, close and delight. The exam is taken online and consists of 60…
  • Don’t Let Your e-Commerce Efforts Fall Down with Bad Inventory Management

    Ben Cotton
    4 Sep 2014 | 4:02 am
    Businesses today need to be as watertight as possible in terms of inventory management if they’re to survive and, more importantly, grow in the ultra-competitive e-commerce world. Yet poor inventory management is something that can plague businesses and ultimately see large sums of money tied up in stock that’s difficult to shift and literally unusable. Therefore, if your business usually has significant sums of money invested in physical stock, it’s crucial that you understand the importance of good inventory management. Fortunately, there is a wealth of information on this subject…
  • Design Ideas for Your Blog

    Ben Cotton
    20 Aug 2014 | 11:34 pm
    Blogs are hugely powerful tools. Whether you’re an aspiring artist looking to share your work with the world, or a company looking to engage with a new audience, the chance to post regular content and to put it where people can see it is hugely valuable. One of