Social Media

  • Most Topular Stories

  • 9 Ways to Change What People Are Saying About You Online

    socialmouths
    Shannon Byrne
    2 Jul 2014 | 8:03 am
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may even see both of these examples from one person, hopefully the former following the latter. Then there’s your everyday run-of-the-mill inquiries — things like support requests and product feature questions. These inquiries account for the majority of company mentions at 75.5%, according to data we collected at Mention from one billion mentions…
  • Facebook's Trust Problem

    Scott Monty
    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
  • How to Use Twitter Analytics to Find Important Data

    Social Media Examiner
    Alex Bossenger
    28 Jul 2014 | 3:00 am
    Do you use Twitter’s built-in analytics tool? Are you looking for new ways to measure success on Twitter? Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. In this article I’ll show you how to get access to Twitter Analytics and find the data [...]This post How to Use Twitter Analytics to Find Important Data first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Make the Most of your Visual Assets

    Canva
    Melissa Meggison
    18 Jul 2014 | 12:25 pm
    With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious – we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got. 1 Optimize for the platform Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And,…
  • Instagram’s Bolt is Now Official

    SocialTimes
    Mona Zhang
    29 Jul 2014 | 2:48 pm
    Instagram has launched Bolt in New Zealand, Singapore and South Africa, reports our sister site Inside Facebook. This is despite the fact that the CEO of mobile voice app Bolt penned an open letter asking Instagram not to steal its name: We’ve seen the rumors. You’re about to launch a one-touch photo-messaging app to rival Snapchat. And we sincerely hope it’s a spectacular success.   There’s just one problem: You’re going to name it Bolt.   We know it’s a great name, because we chose it last year when we set out to build a better mobile voice and messaging experience.
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    Canva

  • An Easy Guide to Creating a Presentation in Canva

    Peg Fitzpatrick
    29 Jul 2014 | 5:00 am
    Creating a presentation is a key element for many positions these days whether you’re an executive, speaker, or working in a professional setting. Getting your message across in a concise and visually appealing manner is challenge for many people but it doesn’t need to be. We’ve put together the ultimate guide to creating a presentation in Canva to help you feel confident and make the best impression while communicating successfully. 1 Be consistent Let your audience take in a presentation that’s easy on the eyes and flows from slide to slide. Jarring the presentation…
  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • How to Make the Most of your Visual Assets

    Melissa Meggison
    18 Jul 2014 | 12:25 pm
    With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious – we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got. 1 Optimize for the platform Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And,…
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
  • How Real Estate Pros Can Create Irresistible Graphics

    Rebekah Radice
    16 Jul 2014 | 5:20 am
    Imagine the unbelievable power of a group of people who do more than just like or plus one your content? Now envision an enthusiastic crowd that seeks out your content and eagerly shares it with their network. That’s what an engaged social media following plus powerful, attention-grabbing graphics can do. Not only can they build brand awareness, but also online influence as you cast your marketing net across a larger audience. The great news? Adding eye-popping images to your unique content has never been easier! Canva, in their commitment to providing a consistent stream of branded…
 
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    Social Media Examiner

  • How to Streamline LinkedIn Sharing With Oktopost

    Trent Dyrsmid
    29 Jul 2014 | 3:00 am
    Do you want a quick, easy way to share content to LinkedIn groups? Do you want to measure how your LinkedIn shares perform? Oktopost lets you use multiple LinkedIn accounts to schedule shares and track performance. In this article I’ll share the basic ins and outs of using Oktopost for LinkedIn sharing. Why Oktopost? Much [...]This post How to Streamline LinkedIn Sharing With Oktopost first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 3 Tools to Create a Social Media Hub

    Per Schmitz
    29 Jul 2014 | 2:00 am
    Are you using user-generated content in real-time? Do you want to display all of your social media updates in one place? Streaming social updates to a social hub encourages your audience to share more, in real-time. In this article you’ll discover three tools that pull your social conversations to a single hub. Why Use a [...]This post 3 Tools to Create a Social Media Hub first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Twitter Analytics to Find Important Data

    Alex Bossenger
    28 Jul 2014 | 3:00 am
    Do you use Twitter’s built-in analytics tool? Are you looking for new ways to measure success on Twitter? Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. In this article I’ll show you how to get access to Twitter Analytics and find the data [...]This post How to Use Twitter Analytics to Find Important Data first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Facebook Gated Campaigns for Leads and to Grow Your List

    Jim Belosic
    28 Jul 2014 | 2:00 am
    Do you want a way to grow your list, get better feedback or increase user-generated content? Do you use Facebook giveaways and contests to collect information about your fans? Action-gated Facebook campaigns require users to share specific data or feedback before they can enter a giveaway or contest. In this article I’ll show you the [...]This post How to Use Facebook Gated Campaigns for Leads and to Grow Your List first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Save Feature: This Week in Social Media

    Cindy King
    26 Jul 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Save Feature: “Now you can save items that you find on Facebook to check out later [...]This post Facebook Save Feature: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Twitter Acquires Image Search Startup Madbits

    Catherine Shu
    29 Jul 2014 | 10:22 pm
     Twitter has acquired image search startup Madbits for an undisclosed amount. The purchase makes sense because the social networking site has been focused on building out its image features. Read More
  • Taptalk’s Official Response To Its Clone ‘Instagram Bolt’

    Josh Constine
    29 Jul 2014 | 8:11 pm
     “F*ck Retakes”. That was Taptalk founder Onno Faber’s reply when I asked for his reaction to Bolt, Instagram’s new standalone app. Bolt lets you send photos and videos with one-touch by tapping a friend’s face…just like Taptalk. And those faces are lined up on the bottom half of the camera screen…just like Taptalk. But that doesn’t seem to… Read More
  • Netflix And AT&T Sign Peering Agreement

    Alex Wilhelm
    29 Jul 2014 | 7:40 pm
     Netflix has signed a peering agreement with AT&T that will see the video streaming service pay the ISP for direct connection to its network. Previously, Netflix signed similar agreements with Comcast and Verizon. Interconnection agreements do not deal with how content moves across the network of an ISP, but instead focus on how it gets onto the network. In short, Netflix customers… Read More
  • A TV Show About Online Videos Shows Us We’re In A Weird Place With Content Right Now

    Sarah Buhr
    29 Jul 2014 | 4:53 pm
     A TV show devoted entirely to showing nothing but online videos is now the No. 1 syndicated show in the nation. You may have seen it on HLN or one of your local channels: It’s on all Cox, Scripps and Raycom stations coast to coast and will soon be syndicated throughout about 91 percent of the country. The show gets over 2 million viewers for each half-hour episode. Comparing some of… Read More
  • Our Nine Favorite Companies From The 500 Startups Demo Day

    Kyle Russell,Cat Zakrzewski
    29 Jul 2014 | 4:28 pm
     It’s that time again: 500 Startups just put on demo day for its ninth batch of companies at Microsoft’s conference building in sunny Mountain View, Calif. The seed stage investor and startup incubator showed off 29 products and services that range from making it easier to get a home loan to a marketplace for 3D printed knick-knacks. Read More
 
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    ReadWrite

  • Surprise! Blockchain Bitcoin Wallet Returns To Apple App Store

    Lauren Orsini
    29 Jul 2014 | 10:58 am
    More than six months after Apple’s controversial Bitcoin wallet ban, Blockchain is back in the App Store with a new wallet.In February, Blockchain was the only Bitcoin wallet remaining in the App Store after Apple deleted Coinbase in November 2013 and BitPak back in 2012. That is, until CEO Nicolas Cary got a message from Apple stating Blockchain had been “removed from the App Store due to an unresolved issue.” See also: Apple Deletes Blockchain, The Last Remaining Bitcoin Wallet For iPhoneApple never did elaborate further on that statement, but for reasons we can only speculate on, the…
  • Android's Most Popular Apps Are Lousy With Bugs, Researchers Find

    Lauren Orsini
    29 Jul 2014 | 7:37 am
    About half of the 50 most popular Android apps have vulnerabilities, and the reckless reuse of code libraries is the blame, according to the researchers who uncovered  the Heartbleed security bug. Codenomicon, the IT research firm first to publish its findings about an OpenSSL vulnerability and dubbed it “Heartbleed,” reports that Android app developers often aren’t aware of the bugs they’re propagating when copying code from third party libraries.See also: Post-Heartbleed, Open Source Gets A New Security AttitudeThe company will reveal the details of its findings—including the…
  • Could You Work A Week Without Your Phone?

    Matt Asay
    29 Jul 2014 | 7:01 am
    Before I tell you what it was like to go a week without my smartphone, I have a confession to make: I cheated. Not much, mind you, but when ReadWrite editor-in-chief Owen Thomas asked one of his writers to take a week's vacation from my mobile devices and write about the experience, I volunteered. I thought it would be much easier than it was.It was painful.No Phone, No FunI expected to go through withdrawal pangs from my obsessive addiction to my iPhone and Kindle Paperwhite.But I wasn't counting on how the world is increasingly designed for mobile. From mobile check-in at the airport…
  • Facebook Makes Messenger Mandatory

    Lauren Orsini
    29 Jul 2014 | 6:46 am
    Facebook’s plan to monetize Messenger through payments just got one step closer to reality. Now users who want to keep messaging their Facebook friends will be forced to download the standalone Messenger app. In the next few days, Facebook will fade out the messaging option from its main iPhone and Android apps. Now users worldwide will experience what European Facebook users underwent in April, where Facebook first tested a standalone app for messaging. The social network hasn’t exactly been subtle about its plans to monetize the messaging function. In June, the company snagged PayPal…
  • Facebook To Eliminate Gifts, Its Online Gift-Card Shop

    Selena Larson
    29 Jul 2014 | 6:04 am
    No gift for you.Facebook will finally stop nudging you to buy your Facebook friends a Starbucks gift card on their birthdays.The company is shutting down Facebook Gifts, the e-commerce service that lets users buy electronic gift cards from companies like iTunes, Starbucks and Sephora and send them to friends. Gifts will be gone on August 12. TechCrunch first reported the news earlier on Tuesday, and the company confirmed the move to ReadWrite."We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the Web, on mobile,…
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    Mashable

  • China Opens Microsoft Anti-Monopoly Probe

    Lance Ulanoff
    29 Jul 2014 | 10:39 am
    One day after raiding four of Microsoft's China offices, the Chinese government officially opened an anti-monopoly probe against the U.S.-based software giant. China's State Administration for Industry and Commerce entered four Microsoft locations in mainland China, including Shanghai, Guangzhou and Chengdu, on Monday and interviewed Microsoft senior executives, as well as those in finance and "other departments." Investigators also collected Microsoft internal documents and communications, financial statements and emails. China launched the raid after a June investigation showed Microsoft…
  • Listen to Ariana Grande, Nicki Minaj, Jessie J's Chart-Topping 'Bang Bang'

    Brian Anthony Hernandez
    29 Jul 2014 | 10:08 am
    That didn't take long: Jessie J's "Bang Bang" collaboration with hitmakers Nicki Minaj and Ariana Grande has rocketed to the top of the iTunes Top Singles charts. Hashtag #BuyBangBangOnItunes became a worldwide trending topic on Twitter after "Price Tag" singer Jessie J released the new single on Thursday, helping it soar to No. 1 on iTunes in the United States, Brazil, Finland, the Philippines and multiple other countries. See also: Vine Star Shawn Mendes Reached No. 1 on iTunes in Just 37 Minutes "Bang Bang" is the first single from Jessie J's fall album, and it will be on Grande's My…
  • Here's How You Can Make Beer-Flavored Ice Cream

    Mashable Video
    29 Jul 2014 | 10:01 am
    Two great jubilees of American culture are on the horizon On Aug. 1, it's International Beer Day. Then, if that weren't enough, Aug. 2 is Ice Cream Sandwich Day See also: 9 Unique Cookie Ice Cream Sandwich Recipes Sit back and let that sink in for a second. When you're done, treat yo' self to the recipe in the video above. Any bizarre food combinations you're into? Tell us your favorites in the comments! BONUS: Strange Food Combinations You Have to Try Have something to add to this story? Share it in the comments. Read more...More about Videos, Recipes, Summer, How To, and Watercooler
  • Parents Gain Access to Marijuana Extract to Treat Childhood Seizures

    Bloomberg
    29 Jul 2014 | 9:48 am
    April Sintz is fighting to loosen marijuana laws for her 7-year-old epileptic son. She is one of hundreds of moms nationwide who have opened a new front in the drive to expand the drug’s legal use. While supplying pot to a child is bound to raise eyebrows, Sintz said early evidence on the marijuana extract cannabidiol, also known as CBD, suggests it’s a potent anticonvulsant, with few dangerous side effects. That could help save the life of her son, Isaac, who has 30 seizures or so a day and suffers with kidney damage from his present treatments, she said.
  • Boston Whale Watching Boat Stranded at Sea All Night

    The Associated Press
    29 Jul 2014 | 9:33 am
    BOSTON — They weren't castaways, but like the tourists on Gilligan's Island, a group of whale watchers expecting only a three-hour tour got much more after their boat was snagged by a mooring cable off Massachusetts and they were forced to spend a long night at sea. The Boston Harbor Cruises whale watch vessel was freed Tuesday and docked at Boston's Long Wharf shortly after 8 a.m., some 17 hours after the voyage began. No injuries were reported for any of the 157 passengers or six crew members, but a number of people suffered seasickness during the long wait, according to passengers.
 
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    Charlene Li

  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
  • Infographic: State of Social Business 2013 and Outlook for 2014

    Charlene Li
    30 Dec 2013 | 10:59 am
    This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six stages of social business evolution Report on the true state of social business in 2013, An ebook on seven success factors of social business strategy An image-rich slide deck complete with all the graphs and charts you […] The post Infographic: State of Social Business 2013 and Outlook for 2014 appeared first on Charlene Li.
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    Sensei Marketing

  • Johnson’s Baby Capitalizes on Prince George’s Birthday – Real-Time Marketing

    Sam Fiorella
    22 Jul 2014 | 3:10 am
    We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver the intended result. In many cases, the campaigns have gone off he rails once the disruptive force known as user-generated content has intersected with the brand’s intent and message. For example, during the FIFA World Cup…
  • Vote: Should Brands Use YouTube Hoaxes In Marketing Mix?

    Sam Fiorella
    18 Jul 2014 | 8:48 am
    Earlier this week, Lake Ontario (the greatest of the Great Lakes in my opinion – sorry Lake Superior) made international headlines when a man posted a cell phone video on YouTube of him and his buddies fishing along its shores. What made the video remarkable, and thus go viral, is the fact that the videographer caught a glimpse of a shark jumping out of the water and snatching the fish his friend was reeling in. The video was posted on July 10th and almost immediately traditional media and the Internet werebuzzing with copious content including parental warnings to keep kids out of the…
  • Comcast Customer Recovery Strategy – Too Much, Too Late.

    Sam Fiorella
    16 Jul 2014 | 1:22 pm
    Arguably, phone, wireless, and cable providers are simultaneously the most predatory and desperate of all direct-to-consumer businesses. They conspire with each other to set inflated prices for mediocre service and negotiate territories to avoid competition, which, in turn, helps them set inflated prices for mediocre service. They demand your loyalty but only seem to reward that loyalty when you threaten to unsubscribe in favor of another provider.  We all know the story: You call to cancel a contract or service and when the phone agent discerns that you’re serious about leaving, they pass…
  • Content Marketing: You’re Trying Too Hard

    Sam Fiorella
    9 Jul 2014 | 7:03 am
    After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to get its share of visibility at the games.   Similarly, Bavaria, a Dutch brewer, used disruptive marketing tactics during a FIFA event in which Budweiser was the official sponsor. Love ‘em or hate ‘em, most of the campaigns were quite…
  • Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

    Sam Fiorella
    30 Jun 2014 | 4:03 pm
    A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results. eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social…
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    Social Solutions Collective

  • Creating Better Pin Descriptions With The Pin It Button

    Dorien Morin
    29 Jul 2014 | 4:34 am
     Pinning Original Content From The Web If you are a frequent reader of my Pinterest articles, you know that I’ve mentioned a time or two that 80% of all pins on Pinterest are repins. What...Author informationDorien MorinOwner at More In MediaDorien Morin-van Dam is the face behind the orange glasses! Proud to be Dutch, Dorien wears orange glasses in real life, too! As manager of 4 kids, 3 dogs, 1 business and 1 husband, multi-tasking is her middle name. When she’s not engaged online, Dorien loves to engage with all those kids and their friends. Dorien is a marathon runner, avid…
  • Video Screen Capture Software for Recording Your Screen: Windows

    Caroline Jones
    25 Jul 2014 | 6:35 am
     Or videos that don’t require hair combing or lippy! Ever wondered how you make those how-to videos that show you exactly what’s happening on a computer screen? We did too! And it took us ages to find...Author informationCaroline JonesOne of the Big Cheeses at Useful Graphic Design TutorialsCaroline is the co-founder of Useful Graphic Design Tutorials. Having started with zero video making skills in 2011, she is now the proud owner (with her sister Davina) of a YouTube Channel that has over 140 videos and loads of subscribers! Caroline also works with small business owners who…
  • What Is Your Brand Personality?

    Sheng Riechers
    24 Jul 2014 | 10:26 am
      Creating and maintaining a brand a personality is just as important as having a personality of your own. Imagine the consumer marketplace as a social mixer. Consumers are more likely to use a brand...Author informationSheng RiechersCommunication Director at Candeo Creative Sheng Riechers is the Communication Director of Candeo Creative, a full scale integrated marketing agency based out of Oshkosh, WI.TwitterGoogle+LinkedInThe post What Is Your Brand Personality? appeared first on Social Solutions Collective.
  • Productivity With Google Drive And Google Docs

    Sara Nickleberry
    24 Jul 2014 | 7:46 am
     As much as I love Google products, even I get confused when it comes to the various Google Apps For Business. Especially Google Drive and Google Docs. What’s the difference between the two and how...Author informationSara NickleberryCEO at Simply Social LLCSara is a wife, mom and an entrepreneur who is passionate about social media and travel. She is persistent about pursuing her dreams and loves helping other entrepreneurs do the same. She has met amazing people from diverse backgrounds who dream of starting their own businesses. Sara enjoys pushing them towards that dream by…
  • Twitter Cards Are An “Ace” Advertising Option!

    Mandy Edwards
    23 Jul 2014 | 8:57 am
     Many are talking about Facebook advertising these days. But, there is another viable option people are not talking about … Twitter. Twitter advertising has many great, great options. You can promote tweets or accounts and...Author informationMandy EdwardsFounder at ME Marketing ServicesMandy wears many hats in her day-to-day life: wife, mom, business owner. The founder of ME Marketing Services, Mandy has a heart to serve businesses in increasing their reach online through social media. She provides social media management, training and consulting to her clients. Social media is…
 
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    Social Media Today

  • Social Advocacy & Politics: Obama's Former Field Team's Training Program Stirs Up Controversy

    DrDigipol
    29 Jul 2014 | 4:55 pm
    This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free.
  • Visual Content Widens the Branding and PR Gap

    brandcottage
    29 Jul 2014 | 4:07 pm
    In a traditional sense, Public Relations practitioners have been wordsmiths; conveying written and (limited) visual messages to the public. PR pros have mainly used words and text to increase awareness and educate people about products, services, controversies, and causes.
  • Inbound Marketing Best Practices: Don't Forget The Basics In Email Marketing

    BradFriedman
    29 Jul 2014 | 1:21 pm
    Today’s plethora of online tools allow marketers to create beautiful emails while using inbound marketing best practices that their customers will be sure to enjoy. Services like MailChimp, Constant Contact, and HubSpot assist in creating HTML emails via simple drag-and-drop, allowing even computer novices to create gorgeous emails. But it’s easy to get lost in these tools. Creating a good email is about more than just its design.
  • Interview with Employee Advocacy Summit Speaker: Liz Bullock

    ChrisBoudreaux
    29 Jul 2014 | 12:39 pm
    At the 2014 Employee Advocacy Summit in Atlanta this September, Liz Bullock will share lessons, methods and cases from some of the world's largest employee advocacy deployments. She worked on social programs at Dell for 3 years and now runs a consultancy that helps large brands train employees and address cultural challenges in employee advocacy.
  • How to Rock Your Twitter Bio

    Jennifer Bourne
    29 Jul 2014 | 11:54 am
    If Facebook is where you connect with your friends, Twitter is where you exchange with professionals from your industry, share articles and ideas, and why not, promote yourself. When Twitter users come across your profile, they will look at your bio, and, let's be honest, your picture. They will assess your popularity by the number of our followers, and will screen your tweets to have an idea of the kind of info you share.
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    Social Media Explorer

  • A leader in thought does not make you a thought leader

    Nichole Kelly
    29 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence. Why do you want to be a thought leader? What difference does it really make if you or your brand is a thought leader? As an individual, perhaps you’ll be more respected, have more credibility, get more…
  • Is Your Ego What’s Really Driving Your Social Presence?

    Nichole Kelly
    28 Jul 2014 | 3:00 am
    Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego. Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share…
  • 3 Ways you’re Sabotaging the Sale

    Jason Spooner
    25 Jul 2014 | 3:00 am
    When it comes to closing the deal, you could be your own worst enemy. Not happy with your sales numbers? Is your site not converting at the rate you need? Don’t blame the leads (The leads aren’t weak, you’re weak!). Instead, the answer could be looking you in the eye every time you visit your company’s website. Un-optimized websites and difficult conversion processes are kryptonite to a high conversion rate and could be the very thing that is sabotaging your sales. Here are three of the most common areas of #salessabotage we see at SME Digital. Your Website Isn’t Optimized By now…
  • Be the editor of your brand

    Tracey Parsons
    24 Jul 2014 | 3:00 am
    There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor. It’s easy to believe that pushing out new content several times a day is the goal. It isn’t the goal. It isn’t even close to the goal because, well, it’s potentially annoying to your customers. The goal should be pushing great, sharable content. I think that’s where we all started. I think we started with good intention to contribute great content to our audiences, but then we fell into the trap that we…
  • There Is No Reason To Like A Facebook Page

    Matt Hollowell
    23 Jul 2014 | 3:00 am
    Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when I really don’t? Why am I doing a disservice to so many Social managers and brands? Indifference and laziness, mostly. But today, I quit, and I’m calling you to the…
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    @ProBlogger

  • ProBlogger in Perth: 10 Things Darren Wishes He Knew About Blogging

    Guest Blogger
    29 Jul 2014 | 8:44 am
    This is a guest contribution from blogger Jenish Pandya. What happens when ProBlogger legend Darren Rowse comes to your city for the first time ever? You and everyone around you go crazy and act like teenagers at a Justin Bieber concert and start taking heaps of photos every time he makes a move. Then what do you do with all the photos you have taken? Well, you write a blog post. Darren came down to Perth for the first ever mini PBevent and in his presentation gave us a taste of what happens at the main event happening this year on Gold Coast from 29-30 August. Darren Rowse’s 10…
  • Three Ways to Outperform Your Online Competition

    Guest Blogger
    28 Jul 2014 | 9:33 am
    This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. With some sound advice, a strategic approach, and a solid implementation plan, your online business performance can go from…
  • Create the Best Pay-Per-Click Landing Page in 7 Easy Steps

    Guest Blogger
    24 Jul 2014 | 9:53 am
    Image via Flickr user Andrew Pescod This is a guest contribution from Poulami Ghosh of PPC Ads Management. If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to pay for every single click. Ask any PPC company and it will tell you the same thing. However, it is not enough to know that you should use a landing page. You also have to know how to craft one, so that your marketing efforts rise above the average and become exceptional. There are seven steps to…
  • How Social Media Can Affect Your Search Engine Rankings

    Guest Blogger
    22 Jul 2014 | 9:13 am
    This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. A study  conducted by Ascend2 indicates that companies with the strongest SEO via social media strategies now produce the best results, and vice-versa. Companies that consider…
  • How I Earned $15000 from The Problogger Job Board

    Guest Blogger
    21 Jul 2014 | 9:01 am
    This is a guest contribution from Andy Nathan, of Smart at the Start. I have a secret formula for using the Problogger job board that will enthrall many, and bring others to tears with their boredom. That is OK! I do not want everyone to use what I am about to explain below, because that just means more business for me.  In fact, I struggled with whether I should even share this information to anyone, because…well… human greed being what it is. Over the past year, I have automated the process on the Problogger job board to the point where I spend roughly 5-10 minutes prospecting for…
 
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    Scott Monty

  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
  • This Week in Digital - June 20, 2014

    20 Jun 2014 | 8:55 pm
    Amazon releases more than just a phone, brands question the value of large agencies, Facebook puts ad choices in users' hands, Twitter makes a critical decision that may single-handedly doom the platform, Tumblr ads join Yahoo, PR tech is the future, two data points that demonstrate what's wrong with marketing, the changes needed to better serve consumers and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile,…
  • Military Strategy and the Collaborative Economy

    14 Jun 2014 | 8:19 pm
    By now you're likely aware of the multi-city battles that are waged between the traditional taxi industry and upstart car service Uber. Medallion holders and legislators in cities such as Chicago, New York, Austin, Washington and more have dug in their heels in favor of the status quo over innovation when it comes to mobility and transportation.And just last week, a number of cities in Europe - including London and Madrid - staged a massive protest during which they withheld taxi service from consumers, with a "we'll show them" attitude designed to demonstrate the superiority of the…
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    Social Fresh

  • 4 Overlooked Tools and Tips for Multi-Contributor Blogs

    Blake McCammon
    28 Jul 2014 | 6:24 am
    For the past five years I have been managing the Blogging4Jobs community recognized as the #1 HR & Recruiting blog on the Internet according to Forbes. In that time we’ve been able to grow the regular contributors from three to over twenty-five while tripling the number of blog posts that happen daily. Managing a community this size can be hard work and learning to manage a multi-contributor blog isn’t for the faint at heart. You’re constantly dealing with contributors forgetting to submit their blogs on time, sometimes never, and having to quickly come up with content in order to…
  • How Nicki Minaj leveraged social media to sell 25k units of perfume overnight

    Kion Sanders
    26 Jul 2014 | 1:09 pm
    When A-List celebrities invest time into building massive online communities, it only makes since for them to find ways to creatively share their art, products and services with them, right? After all, they’re more than entertainers – they’re brands. One celebrity who truly believes in this approach is Nicki Minaj. The 31-year-old pop icon partnered with HSN to release an exclusive fragrance for her self-entitled perfume line. Originally, the fragrance was only going to be available for one day but due to an overwhelming amount of purchases and social chatter, they extended the…
  • Blogs Are Not the Only Type of Owned Content, Meet the Microcontent Hub

    Jason Keath
    24 Jul 2014 | 3:38 am
    Carrie Kerpen at Social Fresh EAST 2014 – photo by Anthony Quintano Carrie Kerpen (@carriekerpen) is the CEO and co-founder of Likeable Media. She was our opening presenter at the most recent Social Fresh social media conference, in Orlando July 16-18, 2014. Her session focused on owned media, and the value of bringing your social content back to an owned channel. To Truly Own Your Content Is To Step Away From The Social Network Carrie has a great story about how her mom disagreed on many things while she was growing up, like always taking photos of her with messy hair (come one mom),…
  • 10 Tips to Break Your Productivity Slump 

    Nick Cicero
    15 Jul 2014 | 5:45 am
    There’s a debilitating disease affecting nearly one in three creatives on the planet. They call it a slump, and if you’re one of the millions of suffering each year, you know that it’s a feeling that completely alters your state of being, with side effects including, but not limited to broken pencils, keyboards, and increased desire to be a trash can basketball player. Maybe a difficult client has got you stuck in front of a blank notebook. Maybe it’s a blog post you’re halfway through writing but just can’t seem to make the words sound right. Maybe it’s a daunting list of…
  • How To Use Social Sharing Buttons To Increase Email Marketing Results

    Dan Virgillito
    11 Jul 2014 | 12:11 pm
    The idea of maximizing an email marketing campaign can be a hard slog. While this form of marketing is the best-converting sales channel, according to numerous reports, practices are constantly evolving. Wondering why? Because of the social era. What you considered as an opposite force – collaboration, power in community, having a social purpose and generating revenue – is not really in opposition. A study revealed that email messages are increasingly including options to share content on social media platforms such as Facebook and Twitter. What’s more intriguing is that options to…
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    OkDork.com

  • A (Proven) Freelancer’s Guide to Growing Your Business

    Noah Kagan
    22 Jul 2014 | 11:38 am
    [This is a delicious guest post by Paul Jarvis, Founder of PJRVS. --Noah] Most freelancers start out their business like this: They get great at what they do. They build a website that talks about their expertise They set up their social media profiles and start promoting at people. They wait for clients to come to them. When it’s laid out like that, you can see the obviously flaws. And yet, this is how a lot of freelancers try to start working for themselves. They think that simply being good at what they do is enough to have clients knocking down their door. There’s a better way: Start…
  • the expert curse

    Noah Kagan
    15 Jul 2014 | 6:50 pm
    at a dinner with my friend tucker i confided with him i was overwhelmed working on okdork. when you start out in your business and do crazy things or experiment and it works or doesn’t, who cares. there’s no one to watch you fall. you’re just playing around without expectations. one of my favorite quotes recently relates to this expression. it’s from steve jobs. “the heaviness of being successful was replaced by the lightness of being a beginner again.” this speaks it so eloquently. the more we add expectations the more others expect of us. letting all that go releases…
  • How to Email a Busy VIP: 5 Tips for Connecting With a Cold Email

    John Corcoran
    8 Jul 2014 | 3:00 am
    This is a guest post by John Corcoran. Let’s get one thing straight: Noah Kagan really has no business sending me cookies. Noah is busy running AppSumo, training new entrepreneurs and riding bikes around Austin sampling tacos. Until recently, he had no idea who I was. And yet here I was, opening my mail to find a box of chocolate chip cookies, with a thank you note from Noah Kagan. So why did Noah send me cookies? Well, it all started with an email that got his attention. Because of that one email, I interviewed him for a guest post I was writing, got him to come on my podcast, got valuable…
  • If You Don’t Like Your Life, Change It! – Book Review

    Noah Kagan
    28 Jun 2014 | 11:21 am
    I recently picked up Yehuda Berg’s new book If You Don’t Like Your Life, Change It! Instead of writing up a summary or a regular review, I want to share some of the insights I picked up as I read it. Enjoy! The size of greatness inside of you is measure by the challenges you overcome. If you have problems with a co-worker for example, what lesson is that unpleasant colleague here to teach me? To learn patience or new communication skills? Difficult situations are like flags indicating where your soul’s work lies. Repetition is the best way to reinforce a new neural pathway in…
  • The Samuel L. Jackson Marketing Hack

    Noah Kagan
    18 Jun 2014 | 7:30 am
    Who clicks ‘forward to a friend’ to a friend these days? Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson) Today, I want to show you how you can use this simple and effective technique. I call it the “Samuel L. Jackson Marketing Hack” Most people: 1- Read emails in an email client. 2- Have friends. I’m looking at you Neville (Mr. 5000+ friend everyone) 3- Want to send cool things to their friends. 4- Are lazy mofos, as scientifically stated by Sam Jackson. So how does the Sam Jackson Marketing hack work? A) In your emails, add a simple…
 
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    socialmouths

  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    Francisco Rosales
    16 Jul 2014 | 9:42 am
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly. Just so you know, the post includes an infographic and a video courtesy of Mention at the bottom.
  • Video in Email? Here is What You Need to Know

    Francisco Rosales
    8 Jul 2014 | 8:35 am
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement storytelling in your content strategy. On the other hand, we have email, still the most effective communication vehicle to date and probably the biggest driver of ROI. The question now is, should you use video in your email marketing campaigns? Why you should consider using video in emails According to research conducted by Email Monks and…
  • 9 Ways to Change What People Are Saying About You Online

    Shannon Byrne
    2 Jul 2014 | 8:03 am
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may even see both of these examples from one person, hopefully the former following the latter. Then there’s your everyday run-of-the-mill inquiries — things like support requests and product feature questions. These inquiries account for the majority of company mentions at 75.5%, according to data we collected at Mention from one billion mentions…
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    blog

  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
  • Know your hoaxes: Don’t let your brand get caught in the web of lies

    Summer Daoud
    15 Jul 2014 | 10:19 am
    I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  [caption id="" align="aligncenter" width="471"] (Source: Mashable)[/caption] As a child of the 80's, I had known a few truths: One day, I would be as cool as Punky Brewster. The Ouija board was real. There would be hover boards on the day that Marty McFly went to "the future." I proudly shared this news with my 862 Facebook friends only to see it refuted by Mashable shortly…
  • How Boxing Day and bank holidays affect consumer review usage

    Prelini Udayan-Chiechi
    10 Jul 2014 | 9:47 am
    It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network of the world’s top businesses to understand the seasonal trends that effect consumer conversations during the holidays. Boxing Day tops even Cyber Monday in countries that observe…
  • Content marketing trust gap

    Jason Ford
    8 Jul 2014 | 9:29 am
    As the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion. The fact is, people trust other people more than they trust brands. Even random strangers posting comments and reviews online are trusted about 70% of the time – vs. brand marketing which is trusted only about 30% of the time. We call this the content marketing trust gap. [caption id="" align="aligncenter" width="700"]…
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    12 Most

  • 12 Most Nostalgic Reasons to Attend Your High School Reunion

    Mary Dell Harrington
    29 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mary Dell Harrington “High school reunion.” When those three words pop up on your computer or arrive via postcard, your reaction will be one of two things: Sign me up! or No way in Hell! Having just returned from my own reunion, I want to nudge you toward the former. I had a fabulous […]
  • 12 Most Inspiring Infographics to Change Your Mind About Reading

    Alex Strike
    28 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Alex Strike   We are what we read. It’s difficult to object to this statement, as reading’s influence on our minds has been researched and proved many times already. We bet you enjoy the process of reading —otherwise, you would not be reading this post, would you? The more you read, the more you’ll like […]
  • 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter

    J. P. Reynolds
    22 Jul 2014 | 5:00 am
    12 Most HE6TKNU4H59Q By J. P. Reynolds When not giving seminars on interpersonal communication skills, I’m officiating non-denominational wedding ceremonies. (Long story for another kind of post!) Recently, I attended a networking event for wedding professionals. Jack (name changed), the keynote speaker, was introducing a new website aimed at the Millennial bridal market.   Within minutes of Jack’s […]
  • 12 Most Gumptious Ways to Display Grit in Your Writing

    Daphne Gray-Grant
    21 Jul 2014 | 3:15 am
    12 Most HE6TKNU4H59Q By Daphne Gray-Grant There’s one talent more useful to writers than the ability to dream up sensational story ideas, write quickly and fluently, and sit at a computer for hours without losing their minds. It’s called grit. Do you have it? Take this very quick quiz  to find out. The website doesn’t say it, but I’m […]
  • 12 Most Tranquil Reasons to Take a Social Media Vacation

    Susan Silver
    18 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Silver   Have you felt that 24 hour drive to post and share your life on social media? Sometimes I think our media consumption fills a void in our lives. What if we stared into that void instead of ignoring it? What would we discover? Are there benefits to going off the grid? […]
 
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    chrisbrogan.com

  • Experimental Life

    Chris Brogan
    22 Jul 2014 | 9:46 am
    On the Owner’s Mind podcast, I ask a question or two about experimenting, and how I might better help you. MOST of the time, I interview nice people, but this is something different. I’m sharing this here, so if you’re a blog subscriber but not a podcast subscriber, you can rectify that magically. :)
  • Sponsored Posts Would Work Better If You Improved Context

    Chris Brogan
    14 Jul 2014 | 9:17 am
    People are talking about how sponsored posts are showing up in their stream on places like Instagram these days. I saw one the other day for some TV show. It was a bit jarring, because I was pretty sure I wasn’t following Liev Schreiber. And that’s the thing. A sponsored post would work so much better if the people running the sponsored posts improved context. Sponsored Posts Are Useful I’m a fan of sponsored posts, but only if they match the intentions of the person creating them. For instance, later today, I’ll be launching a project with Jacq on BossFit about the…
  • Evolution

    Chris Brogan
    10 Jul 2014 | 1:30 am
    I started journaling in 1998. It wasn’t called blogging until much later. I had no business intent. I just wanted to share stories I’d written that the mainstream had no interest in publishing. Along the way, I learned a lot (mostly by failing and adjusting), and became a New York Times bestselling author who speaks to princesses and heads of huge companies like Disney (also in the princess business). How did I get here? Evolution is a Matter of Perception, Growth, and Persistence When I started, I wanted to share stories. Along the way, I got interested in other topics…
  • Understanding Value

    Chris Brogan
    9 Jul 2014 | 1:30 am
    My friend, Anthony is one of the best salesmen I’ve ever met. Whenever I ask him the key to selling, he says the same thing every time without hesitation: “Sales is about creating value.” Understanding Value My universe has shifted into amazing alignment lately. Ever since ferreting out what I REALLY know how to help people do better, and how that will add value to their lives, I’ve been on fire. And even then, I started like I usually do: with a bad first attempt. But now, my Owner’s Path course is going to really be my best ability to add value back to your…
  • What You Think You Sell

    Chris Brogan
    30 Jun 2014 | 6:58 am
    There’s what you say you sell, what you think you sell, and what others think you sell. I’m in a bit of a quandary. I think these three facets don’t line up really well right now. I know what I sell and what I intend to sell. But I need feedback from you. What do you SEEK from me? Not what I’m selling. What do you SEEK? What are you hoping to glean? When you come here, you say, “If I read X, I’ll be able to do something in my world HERE (where?). I’d love to know the answer to this from your perspective. If you’re shy, email it to me: chris @…
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    Logic+Emotion

  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
  • The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

    David Armano
    18 May 2014 | 6:40 pm
    "To improve is to change; to perfect is to change often"~Winston ChurchillThere are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times 2014 Innovation Report. Recently leaked, presumably in some connection with the dismissal of executive editor Jill Abramson the 91 page report has been somewhat eclipsed by the debate around Abramson. But while that story has been garnering the most attention in the media—it is the innovation report which needs to be read cover to cover by anyone whose work…
  • Native Advertising Isn't The Enemy—We Are

    David Armano
    9 May 2014 | 7:52 am
    "We have met the enemy and he is us"~Pogo You should stop what you are doing and read this piece on Native Advertising by Andrew Sullivan, in which he asserts "journalism has surrendered" on the topic of native advertising. Specifically the form that seamlessly blends marketing with editorial in a publication. Aside from it being a wonderful and brutally honest assessment of native advertising and its influence on media, Andrew is both right and wrong in the piece when he says this:"At one point, the reputation of that journalism is going to tarnished by the fact that you’re not sure if…
  • Why It's Time To Re-Think Real-Time

    David Armano
    4 May 2014 | 7:18 pm
    We can do better.  Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it means for their organizations. When asked what their favorite example of real time marketing was—most deferred to the obvious answer: Oreo's "dunk in the dark!" With much respect to the brand that got the real time conversation started—it's time to move on. From Real Time Marketing to Building Responsive BrandsReal-time marketing is…
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    Spiral16

  • Judging SDCC 2014 Social Media “Winners” [INFOGRAPHIC]

    Alan Rapp
    29 Jul 2014 | 12:30 pm
    Way to Blue, the PR company not the 1994 compilation album by Nick Drake, attempts to put the social media buzz of this year’s San Diego Comic-Con in perspective in the following infographic. What’s important to note before taking a closer look is that the infographic is focused entirely on volume (a useful measurement to be sure) but lacks any analytical takeaways in terms of the sentiment of the data collected. The infographic shows buzz surrounding Batman V Superman: Dawn of Justice, Game of Thrones, and the first reveal of Gal Gadot‘s Wonder Woman all clearly…
  • The Language of Doing Business

    Alan Rapp
    24 Jul 2014 | 12:40 pm
    Like them or hate them, buzzwords, corporate jargon, and marketing speak are here to stay. The terms have become common place not only in official company communications and press releases but also a brand’s various social media channels geared towards both promoting its own image and growing its consumer base. Earlier this week “Weird Al” Yankovic wrapped up eight straight days of music video releases for his new album Mandatory Fun with a video for “Mission Statement” which borrows the style of UPS’ whiteboard commercials while lampooning the language…
  • The Strength and Acquisition of Brand Advocates

    jessica.nollett
    15 Jul 2014 | 6:00 am
    In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are a few valuable lessons for other brands to learn about social media competitive intelligence, brand advocates, and how to build an army of them. And, unlike the commercial, you don’t have to physically visit customers at their homes; online is fine. 1) Listen to…
  • Six Essential Components of an Effective B2B Online Marketing Program

    Alan Rapp
    10 Jul 2014 | 8:22 am
    We’ve discussed the unique struggles the B2B marketing community faces before and offered a look at ways which companies in the B2B space can adopt and use social media to build awareness around their brand. This infogrpahic from Circle Studio details Six Essential Components of an Effective B2B Online Marketing Program. Along with a solid strategy, content marketing, and a focus on both lead generation and lead management, the infographic stresses both the need for sharing relevant content through various social media channels and measuring the response of your message across the web.
  • Evolution of #Shelfie Parellels Maturity of Visual-Based Social Content

    Eric Melin
    30 Jun 2014 | 6:52 am
    Way back in 2013, the social media trend known as a “shelfie” began to take root on Instagram and Twitter. Rather then taking a self-portrait on your mobile phone, however, the shelfie was something that appealed to a higher literary purpose: showing off your book collection. Users had already begun the trend late last year when The Guardian asked people to share their own shelifes with this introductory copy: What’s more telling than a bookshelf? You can share a snap of a single shelf or your entire bookcase – you decide. If you’re feeling in a particularly…
 
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    ManagingCommunities.com

  • Community Software Can Help Emphasize Current Members Over Former Ones

    Patrick
    28 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Treat Your Online Community’s Paid Memberships Like Amazon Treats Amazon Prime

    Patrick
    24 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Key Takeaways from How CNN and The New York Times Moderate Comments

    Patrick
    21 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How CNN and The New York Times Moderate Comments

    Patrick
    17 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Changing Your Community Software Won’t Save You

    Patrick
    14 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Bokardo

  • Looking for a word

    bokardo
    13 Jul 2014 | 8:06 am
    Found this great quote by Steve Jobs: “Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want…
  • The Why and How of UX

    bokardo
    11 Jul 2014 | 8:07 am
    In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”: The Why and The How of Organizations that Deliver Great Experiences They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision at the top end and incentives at the bottom end to set the right goals and drive the right processes (and hire for the right capabilities). FYI: I’m writing a new book on how to communicate your product or…
  • Customer development notes

    bokardo
    10 Jul 2014 | 4:44 am
    A great little list by Cindy Alvarez: » 10 Things I’ve Learned About Customer Development (2014). The overriding lesson in this list (and in customer research in general) is that you can’t simply trust what people say during an interview…because people being interviewed are biased to please you (or not look stupid). Instead, you must verify with previous behavior…make sure that people are indeed already doing what they say they would do. If someone says they would spend money for your product, for example, you should verify that they are indeed spending money on a…
  • There is no later for your customers

    bokardo
    3 Jul 2014 | 5:39 am
    When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally separated into design and manufacturing. “Sending it off to manufacturing” means that the design is done and can’t be changed. Same with “sending it off to the printer”. Creating software is entirely different.
  • Faster design research

    bokardo
    2 Jul 2014 | 6:36 am
    As software becomes more embedded in our everyday lives customer research becomes more important…we need to really understand the problem we’re solving before we can build a great solution for it. Since design and development processes are getting faster every day it makes sense that research needs to get faster too…but research tends to conjure up images of the opposite: long hours slogging through lots of data. Michael Margolis of Google Ventures is the fastest/most efficient researcher I’ve ever worked with. We’ve worked with him several times at HubSpot and…
 
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    Collective Thoughts| Collective Thoughts

  • ACA Offers Help To Addicts

    Brian Wallace
    29 Jul 2014 | 7:34 am
    The Affordable Care Act offers help to addicts in the form of greater access to rehabilitation programs.  Check out this infographic for more.
  • Lessons From Recent Data Breaches

    Brian Wallace
    25 Jul 2014 | 12:49 pm
    Data breaches seem to be a part of daily life these days.  Check out this infographic for the lessons we’ve learned from them so far.
  • Tips For STEM Recruiting

    Brian Wallace
    15 Jul 2014 | 7:22 am
    STEM recruiting can be tough, but retaining qualified STEM candidates can be just as tough.  Learn more from this infographic.
  • Do You Have What It Takes To Work In A Call Center?

    Brian Wallace
    11 Jul 2014 | 7:58 am
    You might think working in a call center is easy, but it takes a certain type of person.  Check out this infographic for more. Please include attribution to adeccousa.com with this graphic.
  • Rent Or Buy?

    Brian Wallace
    1 Jul 2014 | 9:48 am
    Before you start packing up your house to move, you need to decide whether to rent or buy your next home.  This infographic will help.
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    Brian Solis

  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
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    Geek Girlfriends

  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
  • Don’t take your office to the car wash

    Christina
    29 Jan 2014 | 2:00 pm
    Here is another goofy field test videos from the folks at Toshiba. Matt & Jamie create a cheesy office in a coin-op car wash and have a blast with high-speed water, a laptop, and some office supplies. There are casualties. But that’s my idea of a fun day at work.
 
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    Beth’s Blog

  • The Art of Less As More: Micro Content

    Beth
    24 Jul 2014 | 10:28 am
    Visual.ly has published this really useful and free e-book on Micro Content.   As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”    The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources.  I don’t know about you, but as a content consumer, I still do consumer long-form content to get a better understanding of a topic.   As…
  • Explore Impact Leadership at NTEN’s Leading Change Summit: Free Registration Giveaway

    Beth
    23 Jul 2014 | 9:15 am
    I’m giving away a free registration to NTEN’s Leading Social Change Summit.   If you want to a chance to win, leave a comment on this post sharing something that you’d like to learn about Impact Leadership or some wisdom from your experience about practicing impact leadership!  I’ll pick a winner by July 3oth. NTEN is hosting the “Leading Change Summit ” in San Francisco from September 3-6th.  (Early bird registration ends on July 31 and scholarship information is here.) This conference will be different from Nonprofit Technology Conference which is…
  • Can My Fitbit Data Make Health Care Better?

    Beth
    22 Jul 2014 | 6:26 am
    I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data,  on my wrist back in October. After some results from routine tests during my annual physical,  my doctor informed me that my cholesterol was high.    ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months.  Otherwise, I would need to go on statins. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment.  …
  • Stop the Glorification of Busy and Thrive

    Beth
    21 Jul 2014 | 6:43 am
    I just returned last week from vacation with my husband and children at the Jersey Shore where I grew up.   It was great to sit on the beach and do nothing, get lots of walking in, and hang out with family.    Above all, it is a great escape from your never ending to do list.   I did take along a few books, including Ariana Huffington’s Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder. The book is about how to reframe success away from money and power to a third metric.  She identifies this as “thriving,” where you…
  • Markets for Good Post: Design A Better Dashboard

    Beth
    18 Jul 2014 | 10:12 am
    Flickr Photo by PetitPlat - Stephanie Kilgast This post was also appeared on the MarketsforGood site as part of my regular column, “Between the Dashboard and the Chair.” How Human-Centered Design Methods Can Help You Design A Better Dashboard Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. Dashboard design is more than simply clarifying outcomes and key metrics. Dashboard design should also inspire buy-in and continuous improvement by using “human centered design” methods. But shouldn’t dashboards…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Download your copy of the IndiaAuto Social Index, June 2014 edition

    Blogworks
    23 Jul 2014 | 10:31 pm
    Blogworks IndiaAuto Social Index_June 2014 The Blogworks IndiaAuto Social Index, June 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for…
  • Harley-Davidson India Facebook Page has the highest engagement in India

    Blogworks
    14 Jul 2014 | 2:40 am
      Harley-Davidson India* has the highest engagement per fan compared to 17 top brands which are respective category leaders on Facebook according to our internal study at Blogworks. We compared the engagement scores for the 17 top brands which are category leaders on Facebook in India according to the report published by Unmetric in January 2014. Harley-Davidson India led  engagement per fan with a score of 0.51: Brand Category Leader Score Harley-Davidson India Automotive 0.51 Yepme Shopping Retail Chain 0.27 Maybelline New York India Personal Care 0.11 Samsung Mobile India Mobile…
  • Content Marketing: Does your brand want to hit an ‘ace’ or a ‘rally’

    Amita Malhotra
    9 Jul 2014 | 5:41 am
    Our learning sessions on content marketing at Blogworks always start with the concept of Ace vs. Rally In the tennis parlance, an ‘Ace’ is where the server hits the ball so hard that the recipient is not able to touch it and the server wins the point. Take a look: In the parlance of social content, an ‘Ace’ is a piece of content that hits home with the recipient driving him/her to ‘share’ the content with their network. The single aim of this kind of content is NOT to initiate a discussion but to be consumed and ‘amplified’. If you see a story…
  • Mahindra #RisePrize Google Hangout

    Blogworks
    11 Jun 2014 | 11:17 pm
              On our journey with Mahindra on the Spark the Rise programme, we have worked with the brand to help seed initiatives that build the dialogue among change makers in India. We are excited about the latest dialogue series – Rise Prize Hangouts where the best minds from India and overseas would discuss opportunities to bring about positive change through innovation and entrepreneurship. The first Google Hangout of this series took place last month on the subject of ‘Future of Mobility’. Working with the Mahindra team, we put together a panel of experts to…
  • Allen Solly Colour Lab : Making real people the face of the brand

    Blogworks
    11 Jun 2014 | 9:46 pm
    For the first time in India, Allen Solly made real people the face of the brand. Check out Allen Solly Colour Lab Campaign here.
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    Brains on Fire

  • A marketing lesson courtesy of sharks + donuts

    Amy Taylor
    29 Jul 2014 | 6:18 am
    What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “life preserver” donut is a perfect example of a brand finding a way to make themselves relevant in what will inevitably be a big conversation come August. While donuts and sharks aren’t typically a natural pairing, DD came up with an idea that makes sense for their brand. Take on a challenge this week: identify a new conversation…
  • #explorer

    Geno Church
    28 Jul 2014 | 8:26 am
    Thanks to my grandparents, wanderlust was injected in my DNA from a very early age. Weekends with my grandparents were spent wandering and exploring close to home and far away. I’m so thankful my parents allowed those experiences at such an early age. As an adult, wanderlust is always sitting just below my skin. It’s a constant itch wanting to be set free. There’s a downside to constantly filling life with journeys: how do you handle the journey’s end? For me, I fill my life with little journey buckets to explore; traveling with my wife, exercise, reading, sports, listening to music…
  • Friday Fotos | Edition 19

    Amy Taylor
    25 Jul 2014 | 10:49 am
       Taking time for fun at Cordell’s Wisdom. Where the magic happens. (And lunch, sometimes.) National Tequila Day, you say? ….. We’ve got this.   The post Friday Fotos | Edition 19 appeared first on Brains on Fire.
  • Treat Employees Like They Make a Difference…and They Will

    Amy Taylor
    24 Jul 2014 | 8:18 am
    Whenever I hear an exceptional customer service story, I try to make sure I pass it on. Whether it’s a bank doing business in a way that completely sets them apart from the crowd or a restaurant doing well by doing good. Last night a photo (see above) in my Facebook stream caught my eye: “Best customer service today at the Petco off of 6th Ave in Tacoma. We mentioned that we had a picky eater and were given 17 bags of free food samples. Plus, I asked if they happened to offer a military discount and the cashier said no but gave us 15% off because she was happy to hear that [our…
  • 5 Awesome Apps for Creatives + Community Managers

    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
 
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    Ignite Social Media

  • Marketers Don’t Really Believe in Social Media…Yet!

    John Andrews
    29 Jul 2014 | 11:31 am
    I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke new ground in playing five freshmen players, bringing a new style of play and even altering the interaction of sports and fashion. Disruption of the college basketball game caused all teams to fundamentally approach the game in a different way. Talented freshmen for instance, have a disruptive impact on the overall success of…
  • Snapchat Partners With MTV While Facebook Makes “Big Plans” | #SYSK

    John Andrews
    26 Jul 2014 | 8:00 am
    Snapchat Partners With MTV for VMA Nominee Announcments The MTV Video Music Awards always have a reputation for generating headlines (both good and bad), and this year was no exception. MTV became one of the first brands to utilize Snapchat choosing to announce their star-studded list of VMA nominees via the "disappearing" photo app. While this is a great way for MTV to increase its Snapchat engagement, those who missed it were able to view the same announcement clips via Vine and Instagram (as they did last year). The question still lingers though, will other award shows, or other…
  • #NBASitcoms Is My New Favorite Hashtag

    Craig Carter
    25 Jul 2014 | 11:48 am
    The NBA is certainly winning this summer. Even during the off-season the Association has been a huge topic of conversation, in no small part due to LeBron James. Yesterday, many of the Association's teams started to spontaneously engage in a hashtag known as #NBASitcoms. For any NBA fan, it was amazing to say the least. Atlanta Hawks The Atlanta-based crew from NBA on TNT  loved to poke fun at players and coaches. Lobbing this old joke their way was a nice touch. The Golden Guys #NBASitcoms (For you @NBAonTNT) pic.twitter.com/TJp5ILMuHv — Atlanta Hawks (@ATLHawks) July 24, 2014 What…
  • Social Fresh East 2014 Recap and Key Takeaways for Brands

    Vanessa Williams
    24 Jul 2014 | 12:33 pm
    Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social tools to how to brainstorm. However, these were my top 3 key takeaways: community is at the core of social, content is key, and we need to find reliable reach. Community is at the Core of Social In several sessions, speakers touched on the importance of building communities in social. David Spinks defined community as a “strong…
  • The One Twitter Trick You Should be Using but Aren’t

    John Patterson
    22 Jul 2014 | 12:00 pm
    So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo -- $Free.99. What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of…
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    Technosailor.com

  • Bad Job Board Titles

    Aaron Brazell
    25 Jul 2014 | 6:43 am
    Human Resources personnel. You gotta love ‘em. They’re the people who make sure you get paid every week, or biweekly or however often you get paid. They’re the ones who you talk to when you have a complaint about another employee. HR personnel are also, generally, responsible for posting job reqs. If you go to […]
  • Entrepreneurial Priorities if You Don’t Want to Despise Yourself at Age 80

    Aaron Brazell
    2 Jun 2014 | 8:57 am
    With the exception of a general, “We’re hiring” post a few days ago, my site has been largely neglected for the past year. It’s not that I don’t want to write. I do. And it’s not like I don’t have things to say because, if you know me, I do. I really do. And it’s […]
  • Looking for a Top Notch WordPress/PHP Developer

    Aaron Brazell
    21 May 2014 | 3:12 pm
    If you’re in Baltimore and are a developer, or if you are in Baltimore and know someone who is a developer… Heck, if you’re in DC and are a developer or know a developer, we need you. (You can be to work in under an hour on the MARC train).Some of you know what I […]
  • 9 Years of Blogging: Lessons from the Trenches

    Aaron Brazell
    20 May 2013 | 11:46 am
    It is May 20 today and that means two things. First, it’s the 5 year birthday of this handsome boy. Without a doubt, his day will be filled with belly rubs and snacks… as it should be. But secondly, this is my 9th anniversary of blogging. It’s also the 9th anniversary of me installing WordPress […]
  • I hate social networking

    Aaron Brazell
    1 May 2013 | 5:21 pm
    I hate social networking. I despise it. All of it. For me it’s a tool (like me, some would say). “But, Aaron. You have 1500 friends on Facebook and nearly 10,000 on Twitter. You’re lying.” Oh but I’m not. I used to love social networking. I used to travel to conferences where other social media […]
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    @KokaSexton | Social Selling Expert | Social Marketing

  • It was an Epic Social Selling SalesforceLive Broadcast

    Koka Sexton
    24 Jul 2014 | 7:21 pm
    Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit. I had a blast! The entire discussion was very engaging and we took a few questions from the social stream. Thank you all for watching, we are waiting on the final numbers but I was told we had over…
  • The Evolution of Social Selling

    Koka Sexton
    22 Jul 2014 | 11:11 am
    The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape.  A brief history of sales The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. Each with their own resources they would use to exchange for other resources. It was a trying process that would sometimes require long journeys across land and sea. This person to person contact built strong relationships,…
  • Should Sales Professionals Be Blogging?

    Koka Sexton
    17 Jul 2014 | 6:17 am
    A very interesting discussion happened recently on Twitter with Lee Odden the CEO of TopRank, Shawn Karol Sandy the Chief Revenue Officer of the Selling Agency, and I around the topic of sales people blogging. I first wrote about this topic in 2011 with enthusiasm. Over the years I have adjusted my belief that not all reps should be blogging. Truth is that most sales professionals are much better at verbal communication skills than written. That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business,…
  • Social Selling Video Series with Joanne Black.

    Koka Sexton
    8 Jul 2014 | 6:03 am
    I had the privilege of bringing in author and referral selling expert Joanne black to the LinkedIn studio to discuss her new book “Pick up the DAMN phone”, social selling and how LinkedIn can be used to make referral selling more effective. In this video series I get to ask Joanne Black a series of questions broken up into clips for easy digestion. SocialTalk: Joanne Black’s new book “Pick up the damn phone” SocialTalk: Social Selling with Joanne Black – Sales and Marketing  SocialTalk: What are the best ways for sales professionals to be social?
  • Everything You Want to Know About How to Create an Amazing #LinkedIn Profile

    Koka Sexton
    7 Jul 2014 | 5:29 am
    One of the most asked questions and possibly the most important one is “How do I make a great LinkedIn profile?“. I say it is one of the most important questions because nothing I talk about regarding social selling or social marketing on LinkedIn will matter at all if your profiles look like garbage. You NEED to make sure that you profile is polished and is written from the customers point of view. Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from, not your online resume. 1. 21 Steps to Create an Awesome LinkedIn…
 
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    Digital Trends

  • Netflix starts paying AT&T to increase streaming video speeds

    Mike Flacy
    29 Jul 2014 | 9:50 pm
    Yet another payola deal between Netflix and another Internet service provider, AT&T will soon implement peering technology to increase video streaming speeds for Netflix subscribers. The post Netflix starts paying AT&T to increase streaming video speeds appeared first on Digital Trends.
  • Ford ditches employee-assigned BlackBerry phones for the iPhone

    Mike Flacy
    29 Jul 2014 | 9:15 pm
    Definitely another blow to Blackberry's attempts to attract enterprise customers, Ford Motor Company will be shifting from older BlackBerry phones to a recent version of the Apple iPhone. The post Ford ditches employee-assigned BlackBerry phones for the iPhone appeared first on Digital Trends.
  • New Apple TV update offers CNBC and FOX NOW, requires authentication

    Mike Flacy
    29 Jul 2014 | 8:45 pm
    Ideal for anyone with a premium cable subscription as well as an Apple TV, applications for CNBC and the FOX network have been added to the user interface of the popular set-top box. The post New Apple TV update offers CNBC and FOX NOW, requires authentication appeared first on Digital Trends.
  • Move over, Apple: Xiaomi is now the 2nd largest smartphone company in China

    Williams Pelegrin
    29 Jul 2014 | 3:31 pm
    According to a Kantar Worldpanel ComTech report, Xiaomi has overtaken Apple to become the 2nd largest smartphone company in China. Samsung is currently number one, though at this rate, Xiaomi is likely to take that spot. The post Move over, Apple: Xiaomi is now the 2nd largest smartphone company in China appeared first on Digital Trends.
  • Protect your 1440p screen and laser focus camera with these 10 LG G3 cases

    Simon Hill
    29 Jul 2014 | 3:13 pm
    If the LG G3 is your new bundle of joy then it’s time to plan how you’re going to keep it safe. We’ve found options from the big names to deliver protection for any budget. It’s time to shop for the best LG G3 cases. The post Protect your 1440p screen and laser focus camera with these 10 LG G3 cases appeared first on Digital Trends.
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    Janet Fouts

  • What whitewater rafting taught me about social business

    fouts
    28 Jul 2014 | 6:00 pm
    Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our brains. I live in a world that is constantly buzzing with alerts, updates and stories I just HAVE to listen to. It’s my job for the most part and I love it, my phone is within 3 feet 24/7 and I look at it on average every 4 minutes (yes, somebody timed it). So two days on the…
  • The Not-So Secret Guide to Twitter Lists

    fouts
    16 Jul 2014 | 10:01 pm
    What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. Why make lists? You know how people complain about how noisy…
  • Hashtags, the Good the Bad, the Oh So Ugly

    fouts
    7 Jul 2014 | 10:04 pm
    It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Probably the most recent oops was #AskThicke which was intended to be a Twitter style Q&A but quickly became a platform to call him out about misogyny, divorce, his hair…
  • Facebook’s Grand Experiment #Fail or….?

    fouts
    30 Jun 2014 | 2:35 pm
    First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Basically they targeted users and manipulated their Facebook newsfeed to show more of either positive or negative emotions to see if exposure to those emotions changed their own posting behaviors. Read the abstract…
  • 50+ Inspiring Tech Savvy Leaders Over 50

    fouts
    5 Jun 2014 | 4:45 pm
    You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! Over the last 20 odd years I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. I wanted to share with you some super-smart people who are over 50 and do get tech. They are marketers, authors, trainers, CEOs, and some are just plain geeks. Every single one of…
 
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    SocialTimes

  • Instagram’s Bolt is Now Official

    Mona Zhang
    29 Jul 2014 | 2:48 pm
    Instagram has launched Bolt in New Zealand, Singapore and South Africa, reports our sister site Inside Facebook. This is despite the fact that the CEO of mobile voice app Bolt penned an open letter asking Instagram not to steal its name: We’ve seen the rumors. You’re about to launch a one-touch photo-messaging app to rival Snapchat. And we sincerely hope it’s a spectacular success.   There’s just one problem: You’re going to name it Bolt.   We know it’s a great name, because we chose it last year when we set out to build a better mobile voice and messaging experience.
  • Weddings Are Becoming a Social Media Affair [Infographic]

    Kimberlee Morrison
    29 Jul 2014 | 2:40 pm
    Weddings have always been a social affair and now they have become a social media affair. According to a survey from Mashable and TheKnot.com, the wedding experience becoming more and more digital. According to the survey, 28 percent of brides-to-be alert their social networks by updating their statuses immediately. Twenty-four percent said they updated their statuses the next day. However, even before becoming affianced, 70 percent of those surveyed said they were using Pinterest to plan their weddings. Eighty-nine percent make use of various wedding apps to look for dresses, stay organized…
  • The Pirate Bay Doesn’t Die — It Multiplies

    Kimberlee Morrison
    29 Jul 2014 | 1:50 pm
    The Pirate Bay has been a thorn in the side of the entertainment industry for years. Throughout its lifetime, the torrent search website has faced massive success, some serious setbacks and bans all over the world. Despite its problems, The Pirate Bay has endured; fans continue to torrent through the site, which is still expanding. While multiple ISPs have banned The Pirate Bay, traffic to the site has doubled in the last three years. According to Torrent Freak, a leading file-sharing news site, The Pirate Bay has been banned in a number of European countries, including Denmark, the U.K. and…
  • How to Send Your Least Favorite Human Annoying Cat Facts

    Phi Tran
    29 Jul 2014 | 12:55 pm
    What happens when you take the Internet’s favorite animal and turn it into the world’s most annoying troll? Why an app, of course! The app in question isn’t your average cat app, it’s Cat Facts, an old Reddit prank that is now readily available to anyone with an Android smartphone. Essentially, the application will offer the user the ability to select a friend from their contacts and then send them facts about cats on the interval of their choosing. The most novel aspect behind this app is that the messages will be sent anonymously from my own personal server. The…
  • LinkedIn Redesigns Profiles to Make You ‘Ridiculously Good Looking’

    Mona Zhang
    29 Jul 2014 | 12:05 pm
    LinkedIn released a revamped profile on its mobile site and apps today, aimed at helping people break the ice. The new profile provides an at-a-glance view that prioritizes information depending on how much time you have. The top now displays a user’s alma mater and current job, in addition to mutual connections. From LinkedIn’s blog post announcing the news: What if, minutes before you met me for the first time, someone whispered in your ear and reminded you not only where I work (LinkedIn) and what I do (product management), but also who we both know in common, whether we…
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
  • Visual Content Marketing Show Episode 3 – How to use Google Hangouts to market your service based business

    Krishna De
    13 Jan 2014 | 7:43 am
    The third epsode of The Visual Content Marketing Show will take place on Monday 13 January 2014 at 8 pm /3 pm EST and my guest is Stephan Hovnanian. I first became aware of Stephan in 2013 when he posted some useful tips about how to optimise your Google Plus cover image. He recently started a a Google Hangout series where he is interviewing small business owners in the US who are using Google Hangouts in their marketing which you can subscribe to on YouTube. Stephan will be sharing with us his experience of using Google Hangouts as a platform to market your professional services practice.
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    Debs' Blog - technology changes humans don't

  • Hello. Welcome to my home on the web

    Debs
    23 Jul 2014 | 3:58 pm
    This is where I've been jotting down random thoughts, observations and provocations on the impact of technology on people, society and business since 2000. I write a lot more sporadically than I used to , probably because I am out and about having great conversations and tweeting more. The site has morphed a lot over the years, yet the main idea remains the same.  Technology is not an end unto itself, but a means for us to improve our lives, connect and create.  It empowers us to do things we never thought possible but can also cause some growing pains along the way.  Lately, my work and…
  • An Experiment: The psychic impact of our connected lives

    Debs
    23 Jul 2014 | 3:31 pm
    During the past week I conducted an experiment in digital empathy.   Background As many of you are aware, I am obsessed with the potential of enabling and integrating our digital 1/0 lives into our human emotive sides.   I don't just want a quantified self,  I want a qualified self.   Giving me more numbers and graphs and charts can be helpful but providing me with more things to compete over does nothing to enhance my joy and presence with others or provide me with the tactile and unmeasurable benefits from getting a hug or whacking a table with a boomwhacker [as I recently observed when…
  • Code, Shmode - people trump algorithms! Tummeling for success

    Debs
    30 Jul 2012 | 3:15 pm
    I was privileged to be invited to speak at StartupFestival Montreal this month - great city, great event, great team [thanks Alistair]. My favorite time was spent meeting with startups. At one point I found myself in the advisor tent with three companies' founders chatting tech, culture, politics, business models and global scene.  Amazingly these founders all grew up outside North America - Singapore, Ethiopia, Norway, Hong Kong and Brazil.  And each had spent a significant time living outside of their native countries. They all run virtual teams but place equal importance on meeting…
  • Ten Years brings perspective

    Debs
    11 Sep 2011 | 10:25 pm
    This year, more than any other, I feel incredibly protective over the memory of 9/11.  I have been surprised by a feeling of anxiety and dread during the drumbeat leading up to today and have found myself getting angry at the inevitable media reflections and documentaries that were to come.   But, as I woke up this morning, something interesting happened, the anger had vanished.  I am sad but, I also have a sense of calm.  As I reflect on today and the ten years that have passed,  I've come to realize that 9/11 and my experiences downtown have shaped me in ways that I am only now…
 
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    Quick Online Tips

  • Exclusive .CEO Domain Name for Leaders

    P. Chandra
    29 Jul 2014 | 12:57 am
    .CEO domain name is what will separate leaders from others. This new domain name promises the best identity domain name on the web for leaders and top executives of companies.... Read more Read full original article at Exclusive .CEO Domain Name for Leaders©2014 QuickOnlineTips. All Rights Reserved.
  • How to Add Adsense Ads Between WordPress Posts

    P. Chandra
    27 Jul 2014 | 3:46 am
    How can you insert Adsense ads between posts on WordPress archives, categories, tags,  index, search and homepages. As you learnt about how to insert Adsense inside articles, inserting between WordPress... Read more Read full original article at How to Add Adsense Ads Between WordPress Posts©2014 QuickOnlineTips. All Rights Reserved.
  • How to Optimize Legibility to Increase Readability of Text

    P. Chandra
    12 Jul 2014 | 9:32 pm
    How can you Optimize Legibility to increase readability of your long articles. Online screen reading is an important consideration for web designers as people resort to more reading activities in search... Read more Read full original article at How to Optimize Legibility to Increase Readability of Text©2014 QuickOnlineTips. All Rights Reserved.
  • How to Add Vary: Accept-Encoding HTTP Header with .htaccess

    P. Chandra
    8 Jul 2014 | 3:53 am
    Its a good idea to set Vary: Accept-Encoding HTTP header response from your server, especially if you display different websites for various user agents and even to define if the caching... Read more Read full original article at How to Add Vary: Accept-Encoding HTTP Header with .htaccess©2014 QuickOnlineTips. All Rights Reserved.
  • Separate WordPress Comments to Fix Google Panda Penalty

    P. Chandra
    25 Jun 2014 | 9:50 am
    The real secret why we separated WordPress comments from post content, is to deal with our Google Panda penalties. While our site gets millions of spam comments every year, many... Read more Read full original article at Separate WordPress Comments to Fix Google Panda Penalty©2014 QuickOnlineTips. All Rights Reserved.
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    Web Strategy by Jeremiah

  • Crowdfunding is the Highest Form of Loyalty: Shared Destiny

    jeremiah_owyang
    28 Jul 2014 | 6:12 am
    Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, and only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and other crowdfunding platforms for the tech savvy, but what does it mean to corporate product strategy? Today’s crowdfunding projects often include a litanay of odd products that didn’t make the shelves, I jokingly refer to it as “this decades home shopping…
  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
  • 12 Collaborative Services for Success at Work

    jeremiah_owyang
    16 Jun 2014 | 8:39 am
    This post was originally posted on Shareable, the leading website on the growing movement. Top photo credit: Yusuke Kawasaki. The collaborative economy empowers ordinary people to share their unused resources, such as time and goods, often in a peer-to-peer commerce model. We tend to think of this model impacting us as individuals, as illustrated in the popular Honeycomb graphic. However, shared services (many of which I use) aren’t limited to personal use. The collaborative economy model is expanding to include these strategies and technologies at the B2B level. See my quick guide…
  • Tesla Lets Go, to Gain the Market

    jeremiah_owyang
    14 Jun 2014 | 7:56 am
    Can a corporation let go, in order to win it all? Tesla has deployed a business strategy we call “Provide a Platform” which enables your ecosystem to design, build, enhance, fulfill, support your own products for you. Tesla, who’s already a market leader in their category, made a surprising move, by releasing their patents as open source.  This move patterns co-innovation moves we see from companies in the Collaborative Economy that are partnering with their own customers to create products like GE+Quirky, Barclay’s Card Ring, and others companies that I share from my…
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    Future Visions

  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
  • Amazon Fire Phone: the phone your mom has been dreaming of

    Jonathan Burg
    19 Jun 2014 | 2:28 am
    Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on two minutes of trial in an AT&T showroom or the phone's star rating on Amazon. The general public has never heard of The Verge, let alone watched an unboxing.  The Fire Phone is built for this massive market. And it promises to make Amazon a great deal of cash and loyalty along the way. Retail Ready: The "dynamic perspective" feature will make for an incredible…
  • Hashtags, yellow ribbons and flags

    Jonathan Burg
    16 Jun 2014 | 1:49 am
    You have a yellow ribbon on your tree! Then I'll stop attacking your military... said no one ever. But that doesn't mean that you shouldn't hang a yellow ribbon, use a hashtag or wave a flag. These are all symbols of something greater than ourselves, icons of self-identification that join us together and rally others to our cause. We don't hang ribbons to conquer the enemy, at least not directly. We hang them as a reminder to ourselves and to everyone we encounter that this cause is close to our hearts. We hang ribbons to generate momentum for our movement, to amass goodwill and ultimately…
 
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    Des Walsh

  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
  • Business Blogging Favored by Marketers

    Des Walsh
    3 Jun 2014 | 3:45 pm
    An Eye-opener on Attitudes to Business Blogging Here’s a paradox. When I speak to business owners about incorporating a blog or blogs in their social media strategy the response is, at best, polite but unengaged listening. That contrasts with the often quite animated discussions I get into about Facebook, Twitter and even LinkedIn (rarely YouTube, Google+ or Pinterest, Instagram etc). But according to Michael Stelzner’s recently released Social Media Marketing Industry Report 2014, blogging holds the top spot for future social media marketing plans. More so for B2B companies but…
  • Newsletter Subscribers Down, Open Rate Up

    Des Walsh
    14 May 2014 | 7:03 pm
    This post is a bit in the way of a “what I’m doing in my kitchen” story. I’m guessing it will be of interest mainly or only to people interested in the business of email newsletters, but I know people have lots of opinions about newsletters, both for the sending and the receiving, so I am hoping for some feedback to help me do better. But if you are not intending to read beyond here, I understand completely. Newsletter Stats Do you send out a newsletter and if so do you study the statistics for the number of subscribers, the number of people who open the newsletter,…
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    Zac Johnson

  • ROTE 023: Stephan Spencer and the Science of SEO

    Zac Johnson
    29 Jul 2014 | 1:11 pm
    Google is the largest and most powerful search engine in the world and millions of people are using it to find your competitor’s sites everyday. So why does Google rank your competition higher than you? It all comes down to the content and backlinks of your site. No matter what type of web site or online business you have, you need links. More importantly than how many links you get, are the quality and type of links. The content of your site also has to be great. At the end of the day the combination of these two factors will determine the success of your business and how it ranks in…
  • ROTE 022: David Klein and Making Life Changing Adjustments

    Zac Johnson
    24 Jul 2014 | 1:11 pm
    How many times have you started something new in your life and made big plans around it, only to find yourself in a completely different direction a few months or years later? I’m sure it’s something we’ve all experienced. Especially for anyone who may have accidentally found themselves into the world of internet marketing or became an entrepreneur by mistake when their passion turns into success. No matter what your story is, the good news is that change is all about progression and making the most out of life and business. This is exactly what we are going to be talking…
  • ROTE 021: Ian Fernando and Paving Your Own Path for Success

    Zac Johnson
    22 Jul 2014 | 1:39 pm
    When it comes to running a successful business on the internet, there is no prerequisite. You don’t NEED to attend college, have a business plan or even start with a lot of money. At the end of the day it all comes down to how you are going to spend your time and focus. These types of success stories are created everyday through the use of the internet – from individuals of all sizes, lifestyles and throughout the world. This is exactly what we are going to be talking about in the latest episode of the Rise of the Entrepreneur. Rise of the Entrepreneur – Episode 21…
  • ROTE 020: Ian Cleary, The Social Media Tools Guy

    Zac Johnson
    17 Jul 2014 | 11:46 am
    Social media is every where. It’s completely changed the way people receive their news, post updates about what they are doing in life — and most especially how business and brands now engage with their customers and audience online. With over 2 billion users spread across all of the major social networks, how is anyone supposed to know where to start or how to best deliver their content? It’s a loaded question… and so is the answer! Through the use of social media tools and services, anyone can get a better hand on their social media activity while also measuring…
  • ROTE 019: Brad Waller and the Birth of Affiliate Marketing

    Zac Johnson
    15 Jul 2014 | 12:31 pm
    Where would we be without affiliate marketing? One thing is for sure… and that’s that you wouldn’t be reading this blog or the podcast you are about to listen to! Affiliate marketing has not only changed the way business and brands do business on the internet, but it’s also paved way for individuals of all facets of life to start a business of their own. Affiliate marketing offers a gateway to the business world that we have never seen before. There is no education or age requirement (though you are supposed to be 18), and the cost to get started is more about time and…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Web Presence Myths

    Chad Barr
    23 Jul 2014 | 2:20 pm
    Issue No. 81 July 23, 2014 Raising the Barr Weekly Memo: Web Presence Myths Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting thousands of visits per day from irrelevant individuals is meaningless and worthless. The key is to create credibility to attract…
  • Raising the Barr Weekly Memo: Exponential Exposure

    Chad Barr
    16 Jul 2014 | 5:57 pm
    Issue No. 80 July 16, 2014 Raising the Barr Weekly Memo: Exponential Exposure Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Many I talk with struggle to find effective ways to get in front of potential clients. The answers may be simpler than you thought: Collaborate with others. Why not select an individual or a group of individuals you respect and suggest you…
  • Raising the Barr Weekly Memo: Free or Fee?

    Chad Barr
    9 Jul 2014 | 1:30 pm
    Issue No. 79 July 9, 2014 Raising the Barr Weekly Memo: Free or Fee? Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: So you’ve just created a valuable eBook that you are about to offer to your clients. Should you charge for it or provide it for free? The answer is quite simple. If the key objective is to leverage the eBook for marketing purpose, then I…
  • New Web Presence Launch – Weinstock Immigration Lawyers

    Chad Barr
    8 Jul 2014 | 1:19 pm
    I am pleased to announce the launch of the new web presence we have developed and implemented for Weinstock Immigration Lawyers.    
  • Raising the Barr Weekly Memo: Close With a Bang

    Chad Barr
    2 Jul 2014 | 12:55 pm
    Issue No. 78 July 2, 2014 Raising the Barr Weekly Memo: Close With a Bang Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Last week I discussed the importance of powerful openings to draw audience attention to your content and I provided several examples. Today, I am going to discuss the importance of powerful closings. I see the closing as the way to: Summarize…
 
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    @andrewchen

  • There’s only a few ways to scale user growth, and here’s the list

    Andrew Chen
    8 Jul 2014 | 3:27 pm
    Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. If your users give you money, then you can buy users…
  • Lessons learned adding messaging to a notes app (Guest Post)

    Alex Schiff
    1 Jul 2014 | 11:03 am
    [Today we have a guest post from Alex Schiff, who's a co-founder and CEO of Fetchnotes, which makes simple, smart tools that help people work together and get things done. Fetchnotes graduated from Techstars Boston in November 2012, and is currently a team of 5 in Cambridge, Massachusetts. -Andrew] Alex Schiff, CEO of Fetchnotes: There’s a big craze in messaging right now, and everyone seems to be trying to integrate some form of it into their product. Having learned that people who shared notes were way more likely to build a habit with Fetchnotes, we definitely caught the bug in our last…
  • Retention is King (Guest Post)

    Jamie Quint
    3 Jun 2014 | 10:00 am
    This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works with companies like Twitch and Hipmunk. Previously, he was the PM of Growth at Swipely and a Y Combinator alum. -Andrew Jamie Quint: There are too many companies asking, “How do we acquire more users?” that should instead be asking “How do we get better at keeping the users we already have?”. Its easy when approaching the problem of growth to think that you just need to get more users, after all that seems to be the very…
  • Why consumer product metrics are all terrible

    Andrew Chen
    13 May 2014 | 10:26 am
    The reality of consumer products I’ve never met an entrepreneur who’s happy with their metrics. Whether you’re talking about sign up rates, retention rates, or how often your users create content – on face value, the metrics always seem terrible. The secret is, almost everyone’s consumer product metrics are horrible, so once you start to compare them with everyone else’s terrible metrics – then at least we’re all in the same leaky boat together! Other than the exceptional cases, consumers are impatient and disinterested in your product. Even…
  • How to solve the cold-start problem for social products

    Andrew Chen
    27 Mar 2014 | 11:34 am
    Social products need mass before scaling growth I often write on the topic of how social products can scale growth, resulting in inbound emails to the effect of “how do I get my product to go viral?” The problem is, until you have a strong baseline of engagement, it’s nearly impossible to have a metrics-oriented discussion on growth and virality. So you have to get that first, before you can talk about the next step. The focus should be on creating that baseline – a small-to-medium sized network of highly engaged users in a big market, that’s growing. Maybe this…
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    brandflakesforbreakfast

  • good things come in small packages

    29 Jul 2014 | 5:25 am
    Like the latest from Nike and their new Free 5.0 shoes. They are the most flexible shoes ever and fit in this new tiny box. Great idea for lots of reasons, too bad the packaging is for a limited time only.
  • what a nice purple straw you have

    29 Jul 2014 | 5:15 am
    The Coffee Bean & Tea Leaf is turning their iconic purple straw into the latest Instagram filter. Instagram is no stranger to brand campaigns, but this is a refreshing way to leverage brand’s product while creating something the platform is known for.
  • breakfast of champions

    29 Jul 2014 | 5:00 am
    Who doesn’t love bacon? Nobody, that’s who. Reebok recognizes that too and has developed a Paleo diet bacon to promote at the 2014 CrossFit Games. They’re sending friendly pork packages to the athletes and will be on site in their Bacon Box food truck handing out even more bacon deliciousness.
  • simpson's wine now with hints of blue hair

    24 Jul 2014 | 5:36 am
    The final piece of your Simpson's viewing party has been revealed. Forgo the beer and chips for a cheese plate and a glass of fine (maybe) wine as you view the timeless classic brought to you by Matt Groening. Unfortunately, this is only a concept. But that shouldn't keep you from having a drink of your choice.
  • youtube user vs. nbc... fight!

    24 Jul 2014 | 5:26 am
    Youtube has brought about a new era of media. Over the years, content creators on Youtube have had to deal with a lot of legal issues around the idea of Fair Use and copyrighted content in an attempt to earn a few bucks. The great part about social media in all of it's forms is that everyone has a voice. And when a Youtube user feels like he is getting screwed over he gets to post a video about it, and then it makes the news.
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    Stowe Boyd

  • Hilton Is Making The Invisible Traveler -- Like Me -- Happy

    29 Jul 2014 | 5:54 am
    Hilton is about to earn my loyalty again. I had a Hilton Gold for a few years back in the ’90s when I was traveling quite a lot, and had a corporate expense account to lean on. But now, Hilton is catching my attention for another reason than frequent stay rewards: the company is investing huge in a ne mobile tech infrastructure: Craig Karmin, Hilton Books Upgraded Technology Guests already can check in and check out with a few punches on a smartphone or tablet-computer screen at all of Hilton’s hotels in the U.S., the company said. By the end of summer, travelers will be able to…
  • Beyond The Office: Workplace As A Service

    28 Jul 2014 | 9:41 am
    There is a wonderful parallelism in the adoption of cloud-based computing — such as collaborative work technologies — and the growing availability of unbundled workspace offerings. Companies don’t have to sign up for five year leases, buy office furniture, or even arrange for Internet, electricity, or other services. Today, companies are presented with a broad range of workplace-as-a-service offerings. These offerings scale from an enterprise of one to large consulting firms that want to place a team in a city center near a client site for the duration of a project, and many…
  • Diversity in top editorial spots is nearly...

    24 Jul 2014 | 8:06 am
    Diversity in top editorial spots is nearly non-existent.  Introduction by Manjula Martin, Data visualization and research by Vijith Assar, Interactive Graphic: Diversity in Journalism - Scratch Magazine As it turns out, there isn’t really enough data to make an interactive graphic about diversity among top newsroom editorial positions that doesn’t make you have to squint to see the racial breakdown in the first place—because there isn’t really any racial diversity at all. The results are barely improved when it comes to gender. Any way you click it, of the 183 top editors of…
  • "Explanation is where the mind comes to rest."

    24 Jul 2014 | 7:49 am
    “Explanation is where the mind comes to rest.” - Michael Lewis, Moneyball
  • "The best thing about Auto Scroll [on Amazon Fire Phone] is that you can turn it off - Farhad Manjoo..."

    24 Jul 2014 | 6:22 am
    “The best thing about Auto Scroll [on Amazon Fire Phone] is that you can turn it off - Farhad Manjoo http://t.co/Xt92Yr5mgo— Stowe Boyd (@stoweboyd) July 24, 2014 ”
 
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    Six Pixels of Separation

  • Social Media, Politics And A Myopic World View

    Mitch Joel
    29 Jul 2014 | 5:39 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • How Does The World See You?

    Mitch Joel
    27 Jul 2014 | 5:17 am
    Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something…
  • Six Links Worthy Of Your Attention #214

    Mitch Joel
    25 Jul 2014 | 6:12 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • How To Do The Nearly Impossible

    Mitch Joel
    25 Jul 2014 | 10:41 am
    We live in very different times. It's hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the world. We can say, "harrumph" at that, but it's huge. The coolest part? It's not just software any more. Thanks to technology and even things like 3D printers and the lowering cost of building a prototype, nearly anyone can build not just the next Twitter but the next.. whatever. As many people have said before me, we're moving from bytes to atoms. Quickly. There's this interesting…
  • Facebook Proves Us All Wrong (And It's Not Just Facebook)

    Mitch Joel
    25 Jul 2014 | 6:12 am
    All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the market of one. It's the, "I don't do it and nobody I know does it, so how can it work?" I hate when people talk like a market of one. The Montreal office of Twist Image is in a charming part of the city called, Old Montreal (it really is as close to a European city as you are likely to find in North America). At the end of every day, I have to trudge across the city to my…
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    Chris Pirillo

  • When It’s Totally Stupid to Back Tech Crowdfunding Projects

    Chris Pirillo
    29 Jul 2014 | 9:47 pm
    Collaborating on an investment that has real-world consequences isn’t just for high-rolling venture capitalists, anymore. Crowdfunding services like Kickstarter and Indiegogo allow all of us to pitch in to projects that we’d like to see realized in the same way that we’d pitch in... Read the full article on http://chris.pirillo.com/
  • You Made My Birthday Happy

    Chris Pirillo
    29 Jul 2014 | 12:51 pm
    Were you stuck with a sucky summer birthday back in grade school? Thank all of you for making my birthday awesome in Pirillo Vlog 822! Read the full article on http://chris.pirillo.com/
  • Are You Ready to Buy 3D Printed Products?

    Chris Pirillo
    29 Jul 2014 | 9:54 am
    How should content creators get themselves over the walls that companies (such as YouTube) throw up in their faces? Thanks to our patrons for helping us keep the show going! Curious about what becoming a patron means for you? Details here! TLDR – Are You Ready to Buy 3D Printed Products?... Read the full article on http://chris.pirillo.com/
  • How to Build a Smarter Smart Home

    Chris Pirillo
    28 Jul 2014 | 11:34 pm
    When 20th century astronaut (television’s 1979–1981 Gil Gerard version of) Buck Rogers was discovered in accidental cryogenic slumber, frozen to the control panel of his spaceship and defrosted in the 25th century, he had over 500 years’ worth of catching up to do. Sure, some of that... Read the full article on http://chris.pirillo.com/
  • You’ve Got the Power

    Chris Pirillo
    28 Jul 2014 | 2:50 pm
    Do you read to your children… or did your parents read to you when you were little? I start reading to Baby Pirillo in Pirillo Vlog 821! Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Affiliate Marketing Explained by Common Craft

    leelefever
    22 Jul 2014 | 10:33 am
    We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared when a website visitor buys from an affiliate link Why it is important to disclose affiliate program…
  • The Art of Explanation - Now an Audiobook

    leelefever
    25 Jun 2014 | 10:16 am
    It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 
  • New Common Craft Video: Online Advertising

    leelefever
    19 Jun 2014 | 10:01 am
    Our new video is all about the models of online advertising. This animation includes highlights: About this video: We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.  What it teaches: Why advertising is so important to online commerce. The basics of display and pay-per-click advertising. How text and keyword-based advertising works. Remarketing: Why some ads seem to follow you on the web. How affiliate programs work. How to get the most out of advertising. Watch…
  • A Soccer Guide Like No Other

    leelefever
    11 Jun 2014 | 10:26 pm
    The World Cup is here and our goal is to help you understand the basics of soccer.  Introducing: The Common Craft Soccer Guide You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear. Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there. Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know learn something new, just in time to enjoy the World Cup!
  • Coming Soon: The Common Craft Soccer Guide

    leelefever
    9 Jun 2014 | 11:21 am
    We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014! Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy. This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations. It's almost ready, and the front page of the guide will look something like this: We love the animations, which are not videos, but animated GIFs. We call them ExplainerGIFs - an…
 
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    Data Mining: Text Mining, Visualization and Social Media

  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
  • Hopper - new in the travel space

    Matthew Hurst
    19 Jan 2014 | 11:24 am
    Briefly - Hopper is something new in the travel  / local space. In their own words: What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places. We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of…
  • FitBit: A great product with an even better website

    Matthew Hurst
    29 Dec 2013 | 10:36 am
    Briefly - Wakako gave me (actually us) a FitBit for Christmas. This is a great product if you are (like me) motivated by data to take action. While I appreciate the device design (small but functional), I really like the thought that has gone in to the data presentation in the dashboard. The displays of the key variables are clean and yet subtle enough to reward interaction by revealing additional dimensions.
  • Review: Information is Beautiful by David McCandless

    Matthew Hurst
    28 Dec 2013 | 5:23 pm
    Information is Beautiful is a thought provoking labour of love by one of the first true data journalists, David McCandless. It is a simply structured collection of graphical interpretations of a variety of interesting statistics, factoids and opinions. It is compelling in its ability to provoke exclamations of surprise at the relationships between facts (e.g. the financial crisis costing us almost four times more than the expected total cost of the west's adventurism in Iraq and Afghanistan) as well as generating respect for the creativity and design that has gone in to presenting the…
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    The Buzz Bin

  • When Journalism and Brand Management Collide

    Lauren Llewellyn
    29 Jul 2014 | 7:11 am
    Recently, PadillaCRT hosted a “meet the journalist” breakfast that invited a local magazine editor to our office to discuss their role and answer questions regarding how we can provide relevant content and news ideas on behalf of our clients. During the conversation, we were reminded of what most of us in the PR industry already know – editors are busy, their outlets are understaffed and their inboxes are often flooded with hundreds upon hundreds of unrelated email pitches from PR professionals assuming that their audience will be interested, which is a huge pet-peeve! But, as I walked…
  • BuzzLine: Recall Crisis Challenge

    Shalee Hanson
    25 Jul 2014 | 8:48 am
    Yesterday it was announced that more stores have been affected by a nation-wide listeria fruit recall. These stores include Costco, Kroger, Walmart, Sam’s Club, Whole Foods Market, Trader Joe’s, Ralphs, and Food 4 Less. The fruits being recalled include peaches, nectarines, plums, and pluots that were packaged at Wawona Packing Co. in Cutler, CA. The CNN article in regards to the recall says that listeria was found on two nectarines and one peach and it is unclear how the fruits were exposed. Aside from wanting to spread the word about the possible listeria outbreak and help consumers be…
  • 3 Reasons Brands Are Frightened by Hispanics

    Nicole Fischer
    25 Jul 2014 | 5:18 am
    In New York, more than 18% of the population is now made up of Hispanics, more than double what it was in 1980.[1],[2] Compounded with the growth of this population among the entire United States, we can see we have a massive evolution on our hands. Similar to the expansion of the Hispanic demographic are the recent growth rates coming from the beauty and personal care category. Just last year, mass and prestige beauty sales totaled $32 billion.[3] Well, I’m sure you see where I’m going with this. We have two strong forces moving on a parallel path, but their influence represents…
  • Finding balance in a digital world – it’s complicated!

    Darby Laing
    24 Jul 2014 | 8:05 am
    In April, I attended the ClickZ conference in NYC. The conference centered on the topics of paid, earned, owned, shared and integrated media. Keynote Randi Zuckerberg shared her message of the Dot Complicated world in which we work, live and innovate in our daily lives. She even has a children’s book out called “Dot” soon to be turned into a cartoon by the Jim Henson Company. She challenged us to find ways to have technology in our lives while still finding time to shut down, be polite and balance. But bedtime without my Kindle? How can we find balance and turn off those devices as…
  • Why Beverage Brand Campaigns Have To Take An Integrated Approach

    Viviana Pinzon
    23 Jul 2014 | 8:47 am
    While we don’t completely understand the long-term impact of the communication revolution yet, one thing is certain:  the advent of changes such as smartphones and social media have profoundly shifted the fundamental principles of human communication.  Consider, for instance, that many schools don’t bother teaching kids how to write in cursive anymore.  What does this have to do with booze you ask?  Well, everything we do as professional beverage communicators must continue to evolve accordingly.   This truth, coupled with the U.S.’s position as the world’s most crowded…
 
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    SocialFish - Social Media for Associations and Nonprofits

  • Holy Awesome – NTEN’s Impact Evaluation

    Maddie Grant
    29 Jul 2014 | 5:00 am
    NTEN has just made public their IMPACT EVALUATION.  I asked their CEO Amy Sample Ward for some insight into what it is and why making this insider information public is a good idea. NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. To put NTEN’s mission and values into a position to guide our work, support program direction, and identify community focused strategies, we created our Theory of Change.  Evaluating NTEN’s Impact We recognize that we have a broad mission, trying to reach all types of…
  • Is your organizational culture ready for the Millennial Era?

    Maddie Grant
    28 Jul 2014 | 5:00 am
    Got a spare hour? You might want to bookmark this. Jamie and I were invited to be the first interview for their new #SitrionTalks series. Sitrion, by the way, is an awesome collaboration software company we love – their philosohy is “make work better”. AMEN brother!! Here’s the description of the interview, below.  We had a really fatastic conversation about what will happen when Millennials take over… Enjoy. We are in a transition from one era in management to the next, and the new normal requires very different organizations than the ones that have dominated…
  • [Cool Infographic Friday] Do’s and Don’ts When Meeting with a VC

    Maddie Grant
    25 Jul 2014 | 5:00 am
    Two reasons I like this one. First, these are good tips no matter what idea you are pitching and to whom. Second, I have a juicy side business with my friend Sterling Raphael (whom you may know as the genius behind NFI Studios (Memberfuse), which was bought in 2011 by Avectra), in which we help innovative ideas come to fruition. Our incubator is called Next Step Labs and we basically connect the dots between ideas, go-to-market strategies, technology vendors, consultants and strategists, and funders. The reason I mention this here is that helping startups get pitch prepped is part of what we…
  • 3 Social Media Opportunities Your Nonprofit is Losing

    Maddie Grant
    24 Jul 2014 | 5:00 am
    Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? What other resources can you use to spread the word about your budding organization? You may miss out on opportunities you never thought of when trying to get the most out of social media. Here are three ways to take advantage of those opportunities you may be missing. Use Multiple Social Networking…
  • Association Social Media: American Occupational Therapy Association (AOTA)

    Maddie Grant
    23 Jul 2014 | 5:00 am
    I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.  In this series, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  Whoo hoo! —————— Stephanie Yamkovenko, AOTA First up – let’s all…
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    Christopher S. Penn

  • Sleep, caffeine, and vacation learnings

    Christopher S Penn
    29 Jul 2014 | 4:56 am
    One of my peculiar habits I do every 6 months or so is to take a week off of any kind of caffeine. This started a few years ago at the suggestion of Barry Meklir, my muscular therapist, who recommended it in order to give the body’s adrenal glands some time to recharge and reset. Consistent high dosages of caffeine tend to mess them up. I found that the caffeine purge was helpful for also getting my sleep cycles back in order, but didn’t give it much thought beyond that. The signs when it’s time to do a caffeine purge become fairly obvious to me. First, caffeine’s…
  • Do content marketing reruns work?

    Christopher S Penn
    28 Jul 2014 | 3:48 am
    I’m glad to be back from vacation after a week completely off the grid. Talk about a drastic change in lifestyle, going to a place where devices don’t even work (thus removing the temptation to “just check in”). I recommend it heartily. Before I left for vacation, I thought I’d run an experiment using reruns on social media to power my social media postings for the week. Instead of my normal routine of a new blog post each day plus a welcome message (2 links back to my website per day), I went to five reruns plus a welcome message (6 links back to my website per…
  • Out of Office: Vacation

    Christopher S Penn
    18 Jul 2014 | 5:05 am
    For the first time in quite some time, I’m going on vacation. What’s different about this vacation, however, is that it will be entirely off the grid. I’m going up to northern Maine, to an area that does not have wireless coverage or Internet access, on purpose. (yes, there are still places like that in the world, though they’re increasingly rare) While I am gone, I’m going to try a little experiment. Instead of new posts pre-written in advance or guest posts, both of which I’ve tried before, I am going to leave the blog as-is and use reruns on social media to see…
  • Jargon is a tell for marketing cluelessness

    Christopher S Penn
    17 Jul 2014 | 4:23 am
    In the world of stage magic and especially close-up, table magic, magicians can suffer from what’s called a tell. This is an error, a performance flaw in the trick that gives the whole trick away. It’s the egg you didn’t have fully tucked up your sleeve, or the coin peeking out the bottom of your hand. It’s the misdirection that wasn’t convincing enough to draw your eyes away from the pocket. One tell and the illusion crumbles. This gets trickier and trickier the more you perform for other magicians, too – a very minor tell to the layperson becomes a…
  • Marketing sophistication and the Art of War

    Christopher S Penn
    16 Jul 2014 | 3:59 am
    Sun Tzu said in the Art of War, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Today, knowing yourself and your competitors when it comes to digital marketing is easier than ever. With freely available tools, you can quickly ascertain the sophistication of a company’s digital marketing capabilities, from your own company to competitors to prospective…
 
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    Socialmedia.biz

  • Top 10 small business tips for using Google Plus

    Guest
    28 Jul 2014 | 5:01 am
    Target audience: Small businesses owners, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. By Megan Totka ChamberofCommerce.com Google Plus can be a powerful tool for promoting your small business online, in more ways than one. In addition to being an active social network with 250 million users, the features and tools of Google+ can help you improve search engine ranking, strengthen your industry authority, and make influential connections to grow your business network. Here are 10 tips for using Google+ to power your…
  • From telephone party lines to social media  

    Ayelet Noff
    25 Jul 2014 | 12:01 am
    Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket or purse. Nevertheless, for the most part, the telephone has remained a one-to-one communications device. That might have been the end of the story – until the Internet and then social…
  • Why Google Plus is more like a forum than a social network

    Chris Abraham
    23 Jul 2014 | 5:02 am
    A Google+ affirmation graphic. Tips on what works and doesn’t work on G+ This is the second of a three-part series on Google Plus. Also see: • Hey Google! Here’s why Google+ is still a ghost town • Next: Why Google Plus is the antisocial network Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. It occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer. It’s a global reboot of the message board. If you want to…
  • Amp up your Facebook page and generate more leads with a contact form

    MediaShower
    21 Jul 2014 | 5:04 am
    Contact forms are among the most powerful – and most underutilized – apps for Facebook. From the opening page of PageYourself.com. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the never-ending hunt to make my Facebook page stronger than the day before, I’ve found that one of the most powerful add-ons is also one of the most underutilized: contact forms. Facebook is still far and away the most widely used social media marketing site, and a contact form…
  • Why smart TVs may be the future of home entertainment

    Ayelet Noff
    16 Jul 2014 | 3:00 am
    Photo credit: CC-BY lac-bac, Flickr The future of TV is a smart, personal experience People are always saying things like, ‘‘Oh, I never watch TV’’ and ‘‘I don’t even own a television,’’ which is perfectly fine until you hear them discussing the latest episode of ‘‘Game of Thrones’’ or ‘‘The Big Bang Theory.’’ So, if they don’t have a TV, how exactly are they watching their favorite news, sports, sitcoms, dramas, movies, and so on? While they may not be watching their TV programs on an actual television set, the vast majority still manage to keep up with…
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    Gigaom

  • Instagram’s Bolt is late to the photo-sharing app party and might ruin your selfie

    Carmel DeAmicis
    29 Jul 2014 | 5:40 pm
    Instagram's latest messaging app Bolt is reportedly its answer to the ever-present Snapchat threat. The company readily admits it's a rip off of a whole host of predecessors. Instagram’s Bolt is late to the photo-sharing app party and might ruin your selfie originally published by Gigaom, © copyright 2014. Continue reading….
  • Twitter acquires deep learning startup Madbits

    Derrick Harris
    29 Jul 2014 | 4:58 pm
    Twitter has acquired Madbits, a deep-learning-based computer vision startup founded by proteges of Facebook AI director Yann LeCun. It's the latest in a spate of deep learning and computer vision acquisitions that also includes Google, Yahoo, Dropbox and Pinterest. Twitter acquires deep learning startup Madbits originally published by Gigaom, © copyright 2014. Continue reading….
  • AT&T, IBM Research and ACS create faster way to distribute bandwidth in the cloud

    Jonathan Vanian
    29 Jul 2014 | 4:31 pm
    The new SDN prototype, developed as part of the U.S. Government's DARPA CORONET program, is basically a powerful resource management system that can coordinate data flow and hand out more bandwidth when needed. AT&T, IBM Research and ACS create faster way to distribute bandwidth in the cloud originally published by Gigaom, © copyright 2014. Continue reading….
  • Flickr expands into image licensing to take on its frenemy Getty Images

    Biz Carson
    29 Jul 2014 | 3:57 pm
    The Yahoo-owned website has moved beyond a photo repository to an image licensing marketplace. Flickr expands into image licensing to take on its frenemy Getty Images originally published by Gigaom, © copyright 2014. Continue reading….
  • It’s complicated: Why we need a new etiquette for handling what’s private and what’s public

    Mathew Ingram
    29 Jul 2014 | 3:44 pm
    It's tempting to see private vs. public as something binary or black and white, but there is a whole universe of human behavior expressed through services like Twitter and Facebook that falls somewhere between those two extremes, and we need to figure out how to handle it properly. It’s complicated: Why we need a new etiquette for handling what’s private and what’s public originally published by Gigaom, © copyright 2014. Continue reading….
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    Marketing Land

  • Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime

    Greg Finn
    29 Jul 2014 | 2:48 pm
    There are plenty of reasons why you shouldn’t be purchasing email lists for your marketing efforts, like the whole legality of it. Besides the Federal violation and potential fine, a recent study from email marketing provider, MailChimp showed that scraped, stolen, purchases or rented lists... Please visit Marketing Land for the full article.
  • Marketing Day: Twitter Revenue Up, How To Beat Amazon & An Interview With Duane Reade

    Amy Gesenhues
    29 Jul 2014 | 2:00 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent Twitter delivered a very strong quarter. One might even call it a home run. Certainly it... Please visit Marketing Land for the full article.
  • Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent

    Greg Sterling
    29 Jul 2014 | 1:31 pm
    After a disappointing Q1 Twitter delivered a very strong second quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Twitter’s Q2 revenues were $312 million, which was substantially above financial... Please visit Marketing Land for the full article.
  • Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks

    Greg Finn
    29 Jul 2014 | 11:16 am
    Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from... Please visit Marketing Land for the full article.
  • Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

    Amy Gesenhues
    29 Jul 2014 | 11:05 am
    As part of the Walgreen’s family of drug stores, New York’s Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following.... Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • Why It Might Be Time to Completely Change Your Social Media Strategy

    Jay Baer
    27 Jul 2014 | 8:07 am
    I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego).My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media strategy.I’ve embedded the slides and video below, and I do hope you’ll spend a few minutes now (or download for later) because this...Read the whole entry... »        
  • How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

    Jay Baer
    25 Jul 2014 | 3:00 am
    Tweetable MomentsYou have to have great customer service before you attempt social customer service.dgingissTweet ThisTaking Customer Service OnlineDiscover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. They answer questions on Twitter and Facebook from 9am to midnight EST every day.Dan Gingiss has a team of about 15 customer service representatives in a call center in Utah. They were...Read the whole entry... »        
  • Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge

    Jessica Gioglio
    24 Jul 2014 | 3:00 am
    Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich.Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone.Would you answer?Luckily for Samsung and its Swiss communications agency Serranetga, many did.As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and snap an...Read the whole entry... »        
  • New Research: B2B Video Marketing on the Rise

    Tyler Lessard
    23 Jul 2014 | 9:00 am
    Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well.New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture.Although four out of five B2B marketing professionals reported...Read the whole entry... »        
  • 3 Steps for Getting Your Brand on the Back-to-School Shopping List

    Jack Holt
    23 Jul 2014 | 3:00 am
    Let’s be honest. For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV.Its bland predictability is a shame because there are nearly $300 per household at stake. Think of the millions of backpacks, sneakers, and No. 2 pencils smart retailers will sell before the first day of school.Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale...Read the whole entry... »        
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    The Online Community Guide

  • VIP Members

    Richard Millington
    29 Jul 2014 | 11:30 pm
    Don't target influencers when you launch a community. The people with the existing audience and reputation are the least likely to convert into regular active participants. They have little to gain from participating in your community at your beginning.  You might succeed, if the community is super-exclusive. A community solely for the top influencers is hard for the top influencers to avoid. Yet the community would have to be super-small too. Here's another approach. Offer a VIP membership application form. Have an area of the site where those who consider themselves VIPs can…
  • Testing Ideas Quietly

    Richard Millington
    28 Jul 2014 | 11:30 pm
    Greg and I have been testing a podcast for community professionals.  It's not right for mass-consumption yet, but that didn't stop several of you finding it on iTunes and giving us feedback. That's a neglected power of building a community. You can quietly launch ideas in stray areas of the site (or anywhere on the internet) and a few of your members will undoubtedly find it.  This lets us test out a dozen or so ideas a year to get a feel for whether: a) we can sustain the practice of producing the idea and b) whether the idea is a good fit for our audience. …
  • Paid Membership Communities

    Richard Millington
    27 Jul 2014 | 11:30 pm
    Some communities, like our own CommunityGeek, the great team at the Community-Roundtable, BackPackingLight, and eCommerceFuel are paid communities.  To be a member you have to pay an annual fee between $24.99 (BackPackingLight) to $1,495 (The CR). Multiply this by a few hundred, or a few thousand members, and you have a business model. This business model allows you to hire a community manager (we hired two for CommunityGeek) to cater very closely to the needs of members. It also allows you to create lots of perks/benefits for members, host member events etc... The value here isn't…
  • The Curious Case Of Privacy

    Richard Millington
    24 Jul 2014 | 11:30 pm
    If you were to read the news, you would assume all community members (and thus community managers) are very concerned with their online privacy.  We have interviewed over 200 members (and prospective members), privacy wasn't mentioned.  We have survey data from 300 community professionals, privacy wasn't mentioned.  In our clients, it only arises in communities for very specific sectors (typically healthcare and finance). I can count on one hand the number of times we've had a real discussion about privacy.  Just once in the past six month has privacy been…
  • 250 Community Professionals Are Going To SPRINT, Will You Join Them?

    Richard Millington
    23 Jul 2014 | 11:30 pm
    FeverBee's Community SPRINT October 29th - 30th250 Community Professionals Yes everyone, this is it. On the 29th to 30th October, we’re going to run the event we’ve been planning for the best part of the year. If you sign up this week, you get both days for $315 (or much less). http://sprint.feverbee.com   Are you going to SPRINT? On October 29th - 30th, we're going to bring the world's top community experts (some you know, some you won't) to Share Practical, Relevant, Ideas and New Tactics (SPRINT). Day 1 will be an intensive workshop. We’re going to train a small…
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    Daily Blog Tips

  • Nine More Blogging Milestones to Celebrate

    Ali Luke
    29 Jul 2014 | 2:11 am
    A while back, I wrote Nine Blogging Milestones to Celebrate, starting with “Getting Your Blog Up and Running” and finishing with “Getting a ‘Thank You’ Email from a Reader”. It’s been great to hear from DailyBlogTips readers over the past few months, in comments, by email, and in the Get Blogging forums, about the progress they’re making … … and perhaps you’re one of those who’ve hit all (or most!) of the milestones on that list. If so, today’s post is for you! These blogging milestones are the ones that you might reach after a few months – and in some…
  • What Makes DailyBlogTips Readers Choose YOUR Blog?

    Ali Luke
    28 Jul 2014 | 5:07 am
    Last week, I asked you what makes you choose to read a blog regularly. Is it the useful content? The professional design? The engaging writing style? Or something else entirely? Lots of you responded with great, thoughtful comments. I’ve picked four to share below, but you can read all the comments on What Makes YOU Decide to Read a Blog Regularly? J.K. Riki wrote: Personally I don’t visit ANY blogs daily. The only websites that receive a daily check from me are message boards, because I’m responding to different people who have responded to me. Twitter is another that falls…
  • Five Sure-Fire Ways to Come Up With Great Ideas for Your Blog

    Ali Luke
    25 Jul 2014 | 8:10 am
    Do you struggle to come up with ideas for your blog? Most bloggers do – at least from time to time. You might have had loads of ideas when you started out, but if you’ve been blogging for several months (or even several years), it can be tough to come up with fresh inspiration. And if you are in the first few weeks of your blogging journey, you may feel that your ideas aren’t very original, or you might have used up all your best ones already. Here’s how you can come up with plenty of great ideas for your blog, whenever you want. Give one of these five techniques a try this week. #1:…
  • The Four Crucial Skills Every Blogger Needs to Develop

    Ali Luke
    24 Jul 2014 | 6:50 am
    As a blogger, what should you focus on learning about? What skills do you need to work on? There are plenty of different skills involved in blogging, but for me at least, there are four really crucial areas that you need to get to grips with if you’re going to succeed. Miss out on one of these, and chances are, you’re not going to get very far with your blog. Hit all four, though, and you’re in with a good chance of doing really well. (You might disagree with me on some of these, or you might have a fifth crucial skill to add. Just pop a comment below if so.) #1: Writing Clear, Engaging…
  • Google Plus vs. Facebook: Weighing up the Pros and Cons [Guest Post]

    Ali Luke
    22 Jul 2014 | 7:00 am
    This is a guest post from Jon Mowat. Whether you’re building a business or promoting your blog, it’s difficult to ignore the huge influence social media can have. Facebook is still the most popular social network by far, but it may surprise you to find out that it’s not Twitter but Google Plus that comes in at second place, and by quite some way. In fact, of all the social media users out there, 70% are estimated to have a Facebook account, while 50% have a Google Plus account. If you’re going to be promoting yourself it’s difficult to ignore either of these two giants. Let’s dig…
 
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    Poetslife

  • Practical Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Practical Prepper: A Common Sense Guide to Preparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
  • I Got the Phone Call Every Parent Fears

    Bruce Curley
    4 Jul 2014 | 1:14 pm
    “Eamon has been in an accident but he only has a scratch to his head. He’s been taken to Nanticoke Memorial Hospital with the other two boys for routine examination.”This is what my wife was told by Michelle, another high school football mom, at 11:02 Saturday June 17, 2014. She was referring to my youngest son, Eamon, who was on his way home from Senior Week at Ocean City, Maryland. This is a yearly rite of passage most parents fear and most high school students in our area undertake the week after the graduate.My wife and the football moms had several meeting with the 11 members of…
  • Honoring the Benghazi Legends Woods and Doherty

    Bruce Curley
    6 May 2014 | 8:32 am
    In the time-honored tradition of veterans helping veterans, my friend and sculptor Greg Marra is helping combat vets with PTSD and other war wounds to heal through sculpture at Veteransart.org.He is also creating statuary to honor the sacrifices of Glen Doherty and Tyrwone Woods.We can never really thank them adequately, but we can honor them as Western warriors have been honored going back to the ancient Greeks. Below is a press release from Greg that explains the project.The pond scum who watched them die on live satellite feed will never honor them, so we must do our duty and provide them…
  • Active Shooter, Bomb Threat, of Just Rumors

    Bruce Curley
    21 Mar 2014 | 8:56 pm
    “There’s an active shooter at South Carroll High School!!! God, I hope Eamon is safe! What can we do!!?”That is what I heard through my wife’s sobbing when I picked up the phone at 2.48 on March 20, 2014.As my son had played “Amazing Grace” on violin for the grieving families of the two victims of the Columbia Mall active shooting just two months earlier, my mind went into full alert overdrive, my vision narrowed, and my hands began to sweat.“How do you know there is an active shooter?! Who told you?”“Kim.” She said.Now I was even more alarmed. Kim is the mother of my son…
  • How to Survive a Water Contamination Event

    Bruce Curley
    26 Jan 2014 | 8:24 am
    The West Virginia chemical spill that contaminated the water sources for over 300,000 Americans did not get much media attention. Had it happened in Silicon Valley, Manhattan, or another media center, you would have heard every detail repeated in the 24-hour news cycle. Just because it was generally ignored by the elite media, does not mean it was not important lessons.When my older son went to school at West Virginia Wesleyan, I saw the Elk River. Just magnificent. And if a river that large can be polluted that fast, we need to pay attention to the lessons this spill offers.Glen Meder, a…
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    Nate Ritter

  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
  • Why I Removed Social Media Widgets

    Nate Ritter
    9 Feb 2014 | 1:15 pm
    I’ve done a small underground overhaul on this blog by switching hosts to Media Temple because it’s been faster and more reliable than ASmallOrange. I’ve also removed social media widgets from this site, and I don’t plan on bringing them back. Social media widgets (likes, tweets, pluses, etc) have two reasons for being: (1) They create social proof if the numbers are high enough and (2) they give people a fast way to share the page with others. The downsides, however, are they make the site slower to load, and if your page doesn’t go viral it actually ends up…
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    Louis Gray

  • Life By Numbers and Notifications

    28 Jul 2014 | 10:15 am
    From morning until night, I'm led by numbers and notifications. These numbers prompt me what to do next, what actions to take, and often, can be used to inform whether my decision was the right one. And throughout the day, all my devices, working in concert, alert me to what they believe is the information I need to know right now. As we've seen a graduation of our primary content consumption from longform text to microtext, we're moving again to the notification being the central medium by which our get our updates.Like most of you, my day starts with an alarm clock - mine being on my Nexus…
  • Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard

    15 Jul 2014 | 11:00 pm
    Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. I haven't been happy with mine for a long time, but that's now all changed, with a system from Rachio, my latest move to make my home smarter and more connected.Like my Nest thermostat and smoke detectors, Rachio converts a long-neglected but important part of the home, and gives it intelligence, tapping…
  • 50 Top Startups from 2010: Acquired, Pivoted or Still Going?

    29 Jun 2014 | 11:30 am
    Editor's Note: This is one of the longest posts I've made - in length and duration. It's said that one year in the life of a startup is the equivalent of dog years when compared to more established companies. So looking back to a post I made just over four years ago is the equivalent of a generation of startups, and a quick glance at each shows what you'd expect from a generation of change - with some names graduating to the big time, others running in place, and yet a good chunk who've disappeared altogether.My goal with this June 2010 post was not to highlight the top private companies, as…
  • 100 Days of Solar Energy: Like Having Two Priuses on My Roof

    22 Jun 2014 | 1:00 pm
    100 days ago, we fired up our solar panels from Sunrun, and started being an energy producer, instead of an energy hog. With a few bills under our belt, we’re saving as much money as we would have saved on gasoline had I bought two Toyota Priuses for our comings and goings. In the 99 days of records we have so far, PG&E tells us we produced more energy than we consumed in 82 of those days, and in the rare occasion where we’ve tapped the grid, it hasn’t been for much. Living in Silicon Valley, home ownership is already expensive enough without having to worry about whether my kids…
  • The Myth of the Billion Dollar Startup

    19 Jun 2014 | 3:00 pm
    According to the Wall Street Journal, there are now as many as thirty companies who consider themselves startups valued at a billion dollars or more, based on how much money they’ve raised through private equity funding, and how much of the company they gave up to get that funding. But while the meme of “yet another billion dollar startup” is a fun one, the reality is that these are instead highly valued private companies who operate like public companies, and have the same kind of deep resources that most public companies have, but haven’t yet taken that leap to the retail trading…
 
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    Firebelly Marketing

  • Facebook’s Growth Is A Digital Marketing Gold Mine

    Laura Miller
    28 Jul 2014 | 8:58 am
    dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. A recent Business Insider article reports Facebook’s growth in the third quarter as outstanding in North
  • 4 Major Foursquare Changes

    Chad Richards
    25 Jul 2014 | 6:00 am
    Gil C / Shutterstock.com Foursquare has announced many changes recently. Here are four you need to know about. 1) They’re rolling out a new logo. 2) Focus is now on helping users search for nearby places. 3) All check-ins now take place on its Swarm app. 4) Users will need both apps to check in & check
  • Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

    Chad Richards
    23 Jul 2014 | 3:05 pm
    Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove
  • New Twitter Analytics: Everything You Need To Know

    Chad Richards
    18 Jul 2014 | 7:00 am
    Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how
  • Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney

    Shelby Henderzahs
    17 Jul 2014 | 7:38 am
    Your Current Approach to Marketing Could Make You Irrelevant. Fast. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How
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    ConverStations: Small Business Improvements

  • Can Cold Calls Still Build Business?

    Mike Sansone
    29 Jul 2014 | 9:53 am
    While inbound marketing, networking and referrals, and content marketing are all fantastic practices in today’s business climate, cold calls are still a great way to increase business relationships and continue building a better business presence. If you’re going to keep your funnel filled with new prospects and customers, and I think that’s how most of us stay in business, cold calling is still an important form of outreach. By doing a few of each of the following types of cold calls each week, you’ll avoid overwhelm and burnout – and you’ll build your…
  • L.I.F.T. as an Action and Acronym

    Mike Sansone
    29 Jul 2014 | 4:05 am
    We’ve been using the acronym L.I.F.T. in our content, newsletters and emails, and in the field with business owners and the reception has been super. Watching how business owners use L.I.F.T. to generate new ideas, overcome overwhelm, and get better at building their business presence is inspiring. Initially, the acronym was simply a guide to share resources and ideas. It has become a big part of our conversation with owners in cases of transaction and relationship-building. It is starting to become both an opener to conversation and a closing of a meeting. This week, we’re doing…
  • Are Handshake Deals Good for Business?

    Mike Sansone
    28 Jul 2014 | 4:47 am
    Should You Practice Handshake Deals in Your Business? This was a recent question on the SmallBiz Tracks Daily Podcast (No. 22). We love the romantic and nostalgic idea that deals can be done on a handshake. It’s how my grandfather conducted business and he did very well. That was a different time and a few generations ago. We live in a dynamic world, especially in business, and we’re all faced with changes constantly. Some of the changes alter the direction or decisions of our business and those we do business with. That’s why it’s important to always get agreements…
  • Week in Review July 20 – 26, 2014: Posts and Podcasts

    Mike Sansone
    27 Jul 2014 | 10:23 am
    Week in Review July 20 - 26: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog posts you may have missed this week: Save Your Research Work on the Cloud – With…
  • Discovering the Infinite Power of Our Light #Thoughtography

    Mike Sansone
    27 Jul 2014 | 3:26 am
    Having a learning mindset, or a collaborative mindset, means we must have a certain sense of comfortability around being vulnerable. Trying new things, trusting new people, traveling different roads. It’s only by such exploration that we truly grow and reach new places. It’s a journey of discovering the infinite power of our light. Only when we’re brave enough to explore the darkness will we discover the infinite power of our light. ~ Brené Brown in Daring Greatly Photo on Flickr by Taco Ekkel Discovering the Infinite Power of Our Light #Thoughtography is a post from:…
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    RyanSpoon.com » Blog

  • Introducing Fantasy Football 2014

    Ryan Spoon
    23 Jul 2014 | 5:25 pm
    Introducing ESPN’s new Fantasy Football apps for 2014 – available now on iOS and Android. Highlights of this release are: - Entirely new visual design - Full relaunch of the Android application - League creation and drafting from your mobile device - Get a team & join a league from your mobile device - Invite your friends with email, Twitter, Facebook Messenger or text message - Free alerts for injuries, scores, trades, and more - Fantasy News and Videos from ESPN Fantasy Football analysts. And here are a couple of The Commish ad spots running on TV and other media:
  • ESPN, Google & World Cup Highlights in Search Results

    Ryan Spoon
    14 Jun 2014 | 8:03 am
    Yesterday, Google and ESPN combined to deliver real-time video highlights directly into Google search results via Google’s homepage, World Cup related search queries and Google’s new World Cup page, and so on. This integration will be live during the entire 2014 World Cup – meaning soccer fans can find their highlights. - on ESPN.com & ESPNFC.com, ESPN’s suite of mobile apps - on social media through integrations like Twitter Cards that play directly in-line and are sharable and embeddable - and now on Google and directly within search results At ESPN, our mission…
  • Today on ESPN: US Open, World Cup 2014, NBA Finals

    Ryan Spoon
    12 Jun 2014 | 7:26 am
    Today is one of those special days at ESPN: live on our networks and our digital suite of applications you’ll find the US Open at Pinehurst, the opening game of the 2014 World Cup (Brazil vs. Croatia) and then Game 4 of the NBA Finals (Spurs at Heat). And that’s in addition to a roster of other sporting events, news and happenings. It’s a magical sports day and you can follow it all live and live-streamed on ESPN and ESPN apps. Everything will be available on Watch ESPN - which you can access on web, iPhone & iPad, Android phones & tablets, Apple TV, Chromecast,…
  • ESPN Radio Now on iTunes Music – In time for World Cup 2014

    Ryan Spoon
    11 Jun 2014 | 7:25 am
    Ahead of tomorrow’s opening World Cup game, ESPN Radio has launched on iTunes Music. To access the live stream of ESPN Radio, just open iTunes Music on your iPhone or iPad and either click on the ESPN Radio channel or search for ‘ESPN’. And with World Cup starting tomorrow (Brazil vs. Croatia at 4pm EST), you will also be able to listen to the game live on ESPN Radio within iTunes Radio or the iOS / Android apps. More to come on World Cup 2014…
  • Introducing WatchESPN for Amazon Fire TV

    Ryan Spoon
    2 Apr 2014 | 2:40 pm
    Today, Amazon released their new Fire TV – available immediately and priced at $99. As part of that announcement and release – WatchESPN has launched on the Fire TV, giving users access to ESPN’s suite of live programming and 1,000s of additional games & events exclusively available via ESPN3. Also noteworthy: WatchESPN is now available to Dish subscribers.
 
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    New Marketing and Interactive

  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Vote for the best Boston Tech Jam CD Album Cover

    dean@deanwhitney.com (Dean Whitney)
    13 Jun 2014 | 3:32 pm
    We shot a bunch of rockers at the #bostontechjam last night and now we need to declare a winner? Cast your vote by rating all these photos. Tell your friends. Good luck to the most awesome rockers at... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Tech Jam CD Cover Photo Contest at Tech Jam Boston

    dean@deanwhitney.com (Dean Whitney)
    12 Jun 2014 | 11:27 am
    Today we’ll be at Tech Jam Boston (www.techjamboston.com) giving away some OMG AMAZING PRIZES!!! Come by and unleash your inner Zeppelin. Check back here to vote on the best album covers! An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • SnagaStool to pitch at A&E’s Project Startup

    dean@deanwhitney.com (Dean Whitney)
    7 Jun 2014 | 9:55 am
    From A&E, Comcast Business and RocketHub Project Startup Live, is a unique entrepreneur forum bringing together some of the best and brightest minds in Boston. Among hundreds, one of our favorite... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Constant Contact’s New Accelerator Program

    dean@deanwhitney.com (Dean Whitney)
    11 May 2014 | 4:03 pm
    Constant Contact, known for their email marketing platform, has started an accelerator program to help small businesses and entrepreneurs develop new products and services and market them... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • How to Stand Out From Your Competition

    Anna Farmery
    29 Jul 2014 | 8:08 am
    A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different? Yikes, so many offers, so many choices….can you truly be different? How to stand out from your competition Often standing out from the competition is not about the ‘what’ of the customer offer, often it is the ‘why’…
  • Podcast 496 – Defining Your Business Model

    Anna Farmery
    28 Jul 2014 | 5:09 am
    Do you find your business drifting from it’s original purpose? Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Those are the business questions put to Karan Girotra, Professor of Technology and Operations Management at INSEAD, who joins me to talk about  The Risk-Driven Business Model First of all a big thank you to Judi Shell who was chosen from all the people who reviewed the show on iTunes or shared this blog post to their followers – a goodie bag is on it’s way to you. Should business risk…
  • Don’t Miss Out on These Simple Business Tricks

    Anna Farmery
    25 Jul 2014 | 8:23 am
    Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks….so you get the customers that your business deserves. Business tricks you into working harder rather than smarter and the truth is this… You don’t deserve customers based on the long hours you work You don’t deserve customers because of the effort that you put in. You don’t deserve customers because YOU think you are great. No. Unfortunately working hard doesn’t guarantee business success, it…
  • 4 Ways to Increase Customer Conversions

    Anna Farmery
    23 Jul 2014 | 11:53 pm
    If someone asks “Why should I buy from you?” what would you say? It is a question I often ask at workshops and without fail the answers come back along the lines of… We believe in quality We understand your business better than our competitors We are very customer focused. Sound great answers….but then I ask “How?…..Tell me how you are different as many brands would say that to me?” The silence is deafening. You see there is one fact that you need to recognise when it comes to getting a potential customer to choose you, one truth in increasing…
  • No Budget? Business Innovation Tip- No money required

    Anna Farmery
    23 Jul 2014 | 7:51 am
    Do you stop yourself from being innovative because you don’t have the business resources or funds available? What if I said you don’t need either? Copying is easier than ever. Copying is a wonderful way for your business to grow. Often the first to market is not the ultimate winner because they copy the basics and refine to something even better…..just think Google! When something is easy, business can do it without thinking. But when you copy without thinking…you are copying! When you copy and apply your thinking, you can be innovative! Business innovation does not…
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    PsyBlog

  • How The Right Type of Materialism Can Make You Happy

    Jeremy Dean
    29 Jul 2014 | 6:04 am
    All products were not created equal: some can even make you happy, new psychological research finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Buy More Experiences and Less Stuff How Aging Changes What Makes You Happy Happy Habits: How to Fix Bad Moods How To Be Happy: 6 Most Uplifting TED Talks Here’s Why Materialistic People Are Less Happy and Less Satisfied
  • 10 Remarkable Ways Nature Can Heal Your Mind

    Jeremy Dean
    28 Jul 2014 | 6:51 am
    People now spend up to 25% less time enjoying nature than they did 20 years ago. What is that doing to our minds?Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Urban Living: Green Spaces Improve Your Mental Health Meditation Benefits: 10 Ways It Helps Your Mind The Psychology of Why Kids (and Adults) Should Play Outside Tea: 6 Brilliant Effects on the Brain 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia
  • Poor Sleep Can Lead to False Memories

    Jeremy Dean
    27 Jul 2014 | 6:40 am
    Short of sleep? Your memory could be playing serious tricks on you.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours How Just One Night’s Poor Sleep Can Hurt a Relationship Sleep Deprivation: The 10 Most Profound Psychological Effects Offline Learning: How The Mind Learns During Sleep Lying: False Denials Are Harder to Remember Than False Descriptions
  • Why You Should Talk To Strangers

    Jeremy Dean
    26 Jul 2014 | 6:34 am
    Study asked some commuters to make an effort to speak to strangers, while others sat in solitude.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Stop Being Socially Lazy and Start Enjoying Yourself Friends Share More Similar DNA Than Strangers Movie-and-Talk: Can This Simple Exercise Help Save a Marriage? Promises: The Psychology of Making, Breaking or Exceeding Them Why Do We Enjoy Listening to Sad Music?
  • How To Be Happy: 6 Most Uplifting TED Talks

    Jeremy Dean
    25 Jul 2014 | 6:32 am
    How to be happy at work, at play, with our money and with our minds. The first two are among the most popular TED talks ever recorded.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Superstars of Psychology: 10 Best Short Talks (Videos) How the Mind Works: 10 Fascinating TED Talks How The Right Type of Materialism Can Make You Happy The Psychology of Flow (in under 300 words) 8 Psychological Keys to Spending Wisely
 
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    Media Culpa

  • Company uses flight MH17 crash to sell life insurance

    kullin
    18 Jul 2014 | 2:20 am
    The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens. Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed. The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
  • Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

    kullin
    17 Jun 2014 | 5:21 am
    Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably. Real time marketing is apparently a tactic that includes a high level of risk. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) 4 februari 2013 Clever video from the 2014 World Cup by Stabilo Sometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video…
  • Top Swedish Facebook pages in May 2014

    kullin
    12 Jun 2014 | 1:45 am
    I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and Twitter channels. The Swedish beer brand Norrlands Guld has the page with the highest average post engagement rate. Coop posted two of the three most popular posts in May I am also happy to see that a campaign I have been working on at my job for Coop has two of the three most popular post on Facebook last month. The campaign called #ekolöftet challenged the 8 parties of the Swedish Parliament to…
  • Facebook pulls the plug on frictionless sharing

    kullin
    28 May 2014 | 2:13 am
    In 2011, frictionless sharing was hailed by some as the future for social networks. Facebook launched a feature in which apps like Spotify and Netflix and news organizations like The Guardian could post a user’s activity to their wall, without asking for permission every time. While some criticized the move, others saw potential: “And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed.” But with increasing comptetion in the newsfeed, the feature hasn’t paid off and now…
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    Regular Geek

  • Geek Reading July 29, 2014

    Robert Diana
    29 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Daily Six Pack: July 28, 2014 Changing the Conversation | Conversation Agent – Valeria Maltoni Good news for electric…
  • Geek Reading July 28, 2014

    Robert Diana
    28 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How To Put Your Favorite Source Code Goodies on Nuget | DaedTech Google’s New Project Seeks To Map Out Healthy Human | The…
  • Geek Reading July 25, 2014

    Robert Diana
    25 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Double Shot #1390 | A Fresh Cup Browsers Are The Worst | Alex Sheehan Explaining Ark, Part 1: The Basics | Javalobby Cordova…
  • Geek Reading July 24, 2014

    Robert Diana
    24 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Docker acquires Orchard Laboratories to beef up its tool collection | GigaOm Why You Should Build an Immutable Infrastructure |…
  • Geek Reading July 23, 2014

    Robert Diana
    23 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Scrum Master 2.0: A Scrum Master is Not | Elastic Leadership The Daily Six Pack: July 22, 2014 RabbitMQ in Multiple AWS…
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    Random Thoughts in Marketing

  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
  • Mobile first?

    28 Jul 2014 | 9:15 am
    Ask an entrepreneur 20 years ago what platform they were developing for, and you might hear 90% - Windows - 10% Mac. Asking the same question 15 years ago, you likely heard 75% were developing for/on the web, less than 25% for the desktop market.  Fast forward to today, most startups are developing for Mobile first, and of those many choose IOS first, and eventually Android. Many of these Mobile first companies even remain Mobile only, never even considering the web or desktop market.I believe within just a few short years (if not now), many should be considering Cloud first. By…
  • Disruption over 5G

    26 Jul 2014 | 1:40 pm
    The advent of the Internet never ceases to amaze me. Both in how many ways incumbent businesses are being disrupted, and more importantly how many dinosaurs go down blindly, or kicking and screaming trying to protect their legacys (think Blockbuster, Radio Shack, Newspapers, Magazines, etc). Within the next 5 years we will likely start to see wide scale deployment of 5G (the next generation of bandwidth) networks and with that even more disruption.  You do not need to be a seer to watch the current growth in video served up over IP networks, just look at stats from and startups such as…
  • Microsoft's Skype Phone

    25 Jul 2014 | 7:18 am
    I am currently an 'Android' person, previously I had an Iphone - and had an Android device before that. For me switching between the two proprietary operating systems has been easy.  But as we move forward, it will become more difficult to switch. This is (should be) what companies do, if they are smart - try and lock you in. So while in the past the ecosystem might consist of a tablet, a smartphone and an app store, going forward it will include Telematics, wearables, your thermostat, stove and fridge...anything and everything that can communicate. Third parties will also try and 'own'…
  • Kickstarter & Indiegogo have a Potato Salad problem

    23 Jul 2014 | 6:44 am
    By now you've likely heard of, or seen the over funded Potato Salad project on Kickstarter. To everyone's amazement, it not only met its intended goal of raising $10, but went on to raise over $61,000 from over 6000 backers. Cute...and it likely was a phenomenal PR event for Kickstarter, but they now need to be careful that they don't have a Potato Salad problem.Those who know me, know that I am a huge fan of both of the aforementioned services. I visit them often, and recently I am noting a huge influx of Potato Salad 'like' campaigns.  Not in the literal sense that people are…
 
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    Maggie McGary.com

  • What You Need to Know Before You Install Facebook's Messenger App

    Maggie McGary
    29 Jul 2014 | 7:02 pm
    This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. Why? This is the sole reason they give in their FAQs about the change:Why is this changing?Messenger is much faster. You’ll get new messages instantly and can reply right away. In fact, we’ve found that people reply about 20% faster on…
  • Social Media Sharing Gone Wrong--The White House is Compromising Users' Privacy

    Maggie McGary
    24 Jul 2014 | 1:19 pm
    If people were outraged about Facebook’s ethics violation when they conducted psychological experiments on unsuspecting and unconsenting users, I imagine they’ll be equally unhappy to learn about a new, persistent tracking tool that's being used to spy on users of millions websites. Aside from this Mashable post and a Forbes article, though, I’m not seeing many people talking about what I personally think is a pretty big deal.Long story short: researchers at Princeton University and KU Leuven University in Belgium just released a study titled “The Web never forgets: Persistent…
  • What Online Communities Can Learn About Events from DashCon

    Maggie McGary
    15 Jul 2014 | 2:10 pm
    If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, overhead and general “we’ve always done it this way” mentality and operations of many associations.I will say, though, that despite my enthusiasm for online communities and, um, lack of enthusiasm for some aspects of association…
  • Are Groups Next on LinkedIn's Chopping Block?

    Maggie McGary
    9 Jul 2014 | 1:36 pm
    Last week, I blogged about the Facebook research thing (btw, PNAS has since published an “Expression of Concern” about the fact that they chose to publish the study). Since LinkedIn enabled publishing on their platform, I’ve been curious to see if it offers any value to users as opposed to just benefiting LinkedIn. While I refuse to write new content for LinkedIn’s benefit, I do occasionally re-post content from here out of curiosity to see how it does on LinkedIn compared to how it does over here on Mizz Information.I admit I’m surprised and a bit conflicted about the fact that my…
  • Who's Responsible for the Facebook Research Scandal? An Association Journal

    Maggie McGary
    30 Jun 2014 | 1:21 pm
    By now, you’ve undoubtedly read about the fact that Facebook is using us all as lab rats. Shocker, right? That’s just Facebook for you, just one more “oops” in the never-ending parade of privacy breaches.But esteemed scientific professional societies know better, right? Well, sadly, it appears that, at least in this case, they do not...or at least that the National Academy of Sciences (NAS)--the organization in whose journal the study was published--does not. According to NAS’s mission statement they are “private, non-profit society of distinguished scholars”--in other words, a…
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    THE BLOGGER'S BULLETIN

  • Tips for Getting Your Small Business Site Noticed By Google

    Deb Lamb
    24 Jul 2014 | 9:21 am
    The term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. What we are not sure about is how to use SEO to our advantage and see better rankings for our efforts. Google uses an algorithm that helps it determine where websites should be ranked. That formula is always evolving, and no one person has the secret key to figuring it out. However, the core of that formula remains the same: quality content and plenty…
  • How to Create a Business Blog (Even If You Hate to Write)

    Deb Lamb
    9 Jul 2014 | 10:18 am
    Not everyone is a natural writer. Perhaps the gift of prose is not in your basket of talents; or you simply don’t have the time or the patience to keep up with a blog for your business. But these days, if you want to build a successful brand, creating valuable content has to be an important part of your marketing strategy. If you ask many business owners, they feel the same way that you do: blogging is a necessary evil. Content marketing has proven to be a valuable part of any business’ marketing plan for many years and it will continue to be because today’s consumers are taking in a…
  • How to Drive Your Business With an eBook

    Deb Lamb
    14 Mar 2014 | 8:19 am
    Every business has at least a dozen stories to tell. Today, sharing those stories through an eBook format with your audience goes a long way in driving business. Using eBooks as a marketing vehicle is a hugely underutilized tool that so many businesses are missing out on. Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram. Offering your customers free content created just for them is another way to forge a deeper connection. An…
  • 30 Jan 2014 | 6:43 pm

    Deb Lamb
    30 Jan 2014 | 6:43 pm
    It is no secret that, if you want to be successful online, you need to produce valuable, unique content. The Internet is bursting with potential customers who are all online searching for answers, new products and the right service provider for their needs. For small business owners, the way to draw those customers to you is to snare them with your content. The rules for online content have been that you 1) Stick to a consistent posting schedule, and 2) You write at least 500 words a day. But there is another rule that needs to be added to the others: Generate a list of content ideas. To stay…
  • Why Your Business Needs to Have a Blog

    Deb Lamb
    24 Jan 2014 | 3:55 am
    Content continues to be a very important driver of traffic. When you have the traffic, your business sees a boost in online sales. This is why businesses need to put a lot of effort into content marketing. If you have unique, beneficial quality content, you will be able to increase traffic to your site. One of the best ways to make sure you have fresh content available online is to maintain a business blog. A business blog is a short-form piece of content that is posted to the blog section of your business’ website. Each blog post needs to be about a specific topic that relates to your…
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    Community Building

  • Avoiding groupthink in online communities

    Martin Reed
    10 Jul 2014 | 1:44 pm
    An unavoidable cliché: variety is the spice of life. Something to be aware of as a community manager, though. Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are. What you do influences the culture of your community. Make sure you’re not creating the same type of content over and over again. More importantly, make sure you’re not rewarding the same type of behavior over and over again. If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the…
  • Can you be trusted, community manager?

    Martin Reed
    22 Jun 2014 | 5:35 am
    If not, quit now. To be an effective community manager, trust is absolutely vital. Your employer places their trust in you. Your members place their trust in you. You need to be able to follow through on your promises. You need to always under-promise and over-deliver. You need to be able to keep secrets (plenty will be shared in a thriving community). You need to respect privacy and you need to respect the community guidelines you’re responsible for enforcing. What does distrust breed?… …Nothing you want in your online community, that’s what.
  • The best ideas won’t always come from you

    Martin Reed
    6 May 2014 | 4:01 pm
    Sometimes your community will come up with (and act upon) their own ideas. Sometimes these ideas will work. Sometimes they won’t. What I can tell you is this: most of the time, their ideas will work – and their success rate will always be higher than your own. The reason for this is simple: When you come up with an idea, you’re making an educated guess at what individuals in your community want. When members of your community come up with an idea, they’re telling you exactly what they want. Ignore their ideas at your peril.
  • 3 things all online communities need

    Martin Reed
    14 Apr 2014 | 4:32 pm
    Let’s boil this right down. At a bare minimum, all online communities need: 1. A clear, communicable identity and purpose. You need to be able to keep the purpose of your community short and snappy. Think elevator pitch – but even shorter. If you can’t condense the purpose (and benefits) of your online community down into a few sentences, then it isn’t focused enough. 2. To focus on the best. You should be continuously striving to be the best in your chosen niche. Your community needs to be able to attract the best members, it needs to create the best content and you…
  • Who is your online community for?

    Martin Reed
    5 Mar 2014 | 9:50 am
    This is especially relevant if you’re at the planning stage for an online community or if you’re stuck with a community that doesn’t seem to be working. The purpose of your online community needs to be aligned with the desires of the members you’re hoping to attract (and keep). The problem is, most of the time these values aren’t the same. The result is a failed online community. Ask a company why they want a community, they may say things like: So we can tell members about new products and services, So we have a permanent pool for cheap focus groups, So we can…
 
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    connect.icrossing.co.uk

  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
  • Twitter app promotion

    James Mortimer
    3 Jul 2014 | 7:46 am
    Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card that they can use to download their app from directly in their timeline. In the past advertisers have been able to include links in tweets that would take users straight to the app store of their choice but this new product should make the process more efficient and improve download rates. To ensure that advertisers are meeting their cost per install…
  • The changing face of Facebook

    Sam Vining
    1 Jul 2014 | 7:04 am
    Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate at a blistering pace. So far they have achieved this by tactically acquiring other technology firms – nearly 50 to date – once they’ve demonstrated the ability to attract and retain an audience. Although this has been successful to date, given the eye-watering costs ($1bn for Instagram, $19bn for WhatsApp, $2bn for Oculus…
  • A day in the life of an Account Manager

    Sharna Waid
    30 Jun 2014 | 7:00 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Bianca from the client services team based in Brighton. Background – what did you do before iCrossing? I spent the first part of my career working in finance, although it wasn’t for me, it did subsidise some hilarious nights out…
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    C R U C E S

  • Wall-E + EVE = JIBO

    Michael Myers
    23 Jul 2014 | 5:22 pm
    So . . . this is very interesting. They wanted to raise $100,000 and with 23 days left, they’ve raised $1,104,109 on Indiegogo. As Google expands it’s data-based business, expect it to acquire this company quickly. Nest is a joke compared to this when it comes to data collection.
  • Foursquare pivots

    Michael Myers
    23 Jul 2014 | 1:21 pm
    I just received this email from Foursquare. I have mixed feelings about this but I respect their decision to listen to the data (aka their users.) Love the new logo! Hi Michael, About five years ago, we launched a little app called Foursquare. As one of the first million people to sign up for Foursquare, you’ve ...
  • Bring your bracelet to Tomorrowland

    Michael Myers
    22 Jul 2014 | 12:48 pm
    I’d never heard of Tomorrowland but it looks like fun and this little bracelet allows you to make friends easily. Enjoy!
  • You gotta try Nymi! (video)

    Michael Myers
    16 Jul 2014 | 5:42 pm
    Checkout this video from Nymi and then go and pre-order one!
  • Adtile makes advertising contexual

    Michael Myers
    12 Jul 2014 | 3:50 pm
    If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even behavioral is still not very good. (I don’t log into Facebook anymore because they think they know ...
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    Ben Werdmüller

  • Homebrew Website Club: July 30, 2014

    22 Jul 2014 | 11:57 am
    Homebrew Website Club: July 30, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: July 30, 2014, 6:30pm Ends: July 30, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1…
  • The sounds of Sightglass

    22 Jul 2014 | 10:28 am
    The sounds of Sightglass
  • An inspiring weekend at the #reclaimyourdomain hackathon. #edtech

    20 Jul 2014 | 1:29 pm
    An inspiring weekend at the #reclaimyourdomain hackathon. #edtech Reading time: 2 minutes I'm having a good time at the Reclaim Your Domain meetup in Los Angeles this weekend, organized by Jim Groom of University of Mary Washington's Domain of One's Own initiative. From the initiative's homepage: A Domain of One's Own provides domain names and Web space to members of the UMW community, encouraging individuals to explore the creation and development of their digital identities. Reclaim Hosting, which was created by Jim Groom and Tim Owens, supports Known (as well as Elgg). It was set up to…
  • Homebrew Website Club: July 16, 2014

    15 Jul 2014 | 1:27 pm
    Homebrew Website Club: July 16, 2014 Discuss progress; meet up; make new friends. Location: Matter, 421 Bryant St, San Francisco, CA, 94107 Time: July 16, 2014, 6:30pm Ends: July 16, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a description…
  • Saying yes: dispatches from #yxyy

    12 Jul 2014 | 8:44 pm
    Saying yes: dispatches from #yxyy Reading time: 2 minutes I'm at Yes and Yes Yes (YxYY) this weekend: a nerd gathering in the desert. A large proportion of the people I look up to and count as friends in the industry are here - but it's not a conference. It's not even an unconference. It's not a networking event. It's an invitation to put a bunch of awesome people in the same place, encourage them all to say "yes" to things, and see what happens. @benwerd #yxyy is like HTTP: no sessions, just conversations. — Evan Prodromou (@evanpro) July 11, 2014 So far today I've been to Ben Metcalfe…
 
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    SuzeMuse

  • How To Become a Better Writer

    Suze
    21 Jul 2014 | 5:36 am
    This video by “Weird Al” Yankovic is my new favourite thing in the whole wide world: I had horrible grammar in high school, so much so that my Grade 11 English teacher told me that I’d “never be much of a writer”. As a result, I stopped writing for fun altogether, and didn’t pick it up again until some 20 years later when I started this blog. Now, I’ve written over 500 posts here, as well as my first book. I guess I showed her, eh? Writing is one of the few things I feel compelled to do. Not a day goes by where I don’t put fingers to keyboard. Whether it’s cranking out a…
  • The Virtual Office: Is It For You?

    Suze
    16 Jul 2014 | 5:12 am
    I have been working in a virtual office environment on and off for several years, and I love it. My company has dabbled in having a physical office at times, but it never really worked out for us, for various reasons – ultimately the extra expense just wasn’t worth it to us. We have four people on our core team – myself, my partner, our go-to multimedia developer guy, and our business development and social media maven. We have a lot of other people that we bring in on various projects as needed. All of us work independently in our own home offices, and get together in person…
  • How Are You Spending Your Time?

    Suze
    14 Jul 2014 | 5:19 am
    How much time per day do you spend online? Of course, this varies greatly, depending on the type of work you do, your interest in various sites, and that sort of thing. It’s different for everyone. Perhaps the question should be, “How much time do you waste online?”. The answer, if you’re anything like me, is probably “a lot more than I should.” The truth is, there are so many distractions these days that it’s hard not to end up down the rabbit hole of YouTube videos and status updates. But all of this distraction is eating away at not only our productivity at work, but our…
  • Networking Tips for Students

    Suze
    8 Jul 2014 | 3:00 am
    I’ve been having a really fun time this summer teaching Project Management at Algonquin College. I’m working with a really great bunch of students who are going to be the next wave of digital mavens, helping people just like you get ahead in this crazy online world. One of the questions I’m asked the most as a teacher is, “How can I find meaningful work after I graduate?”. It’s an important question, in an age where emailing your resume to companies just doesn’t cut it anymore as a way to get your foot in the door. What does it take to truly get on the inside track to finding…
  • What Happened to the Conversation of Twitter?

    Suze
    6 Jul 2014 | 3:00 am
    Twitter is my favourite social network, or at least it used to be. In the past six months or so, my Twitter usage has taken a huge nose dive. At first I wasn’t really sure why, but as I’ve really started to analyze it, I’m starting to figure it out. Nobody’s having conversations anymore. There was a time when I used to be able to log on to Twitter at any time of the day and post something – a question, a photo, a link – and I’d generate some type of response. Maybe it would be a comment, maybe a few retweets. But something has changed. There’s just not the same level…
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    Growmap

  • The Point-of-Sale Revolution

    Gail Gardner
    22 Jul 2014 | 5:31 pm
    If you have ever worked retail or frequented certain retail establishments, you are familiar with archaic and superannuated Point-of-sale systems that blight our nation. Many businesses shell out thousands of dollars every year to pay certain companies (that shall remain nameless) to provide buggy P-O-S services. Many such systems are unintuitive and simply not very powerful. Retail operators have had to maintain different programs and records for accounting, customer communication, inventory, etc. The whole mess is ripe for a change. Point-of-Sale-Systems POS systems like Square started to…
  • Personal Finance Blogs Can Help You In Business, Too

    Gail Gardner
    20 Jul 2014 | 8:33 pm
    Many people think that personal finance blogs are only relevant to individual needs, but this is far from the truth. In fact, managing your personal finances is a business and many Americans are failing miserably at it. Current stats estimate that 80% or more of people in the United States live paycheck to paycheck. The average savings rate is less than 2% while more than 50% of baby boomers have less than $50,000 saved for retirement. If personal finance were a business, there would be a plethora of bankruptcies in the US alone. To make matters worse, we don’t know how to manage our…
  • MUST FOLLOW SERIES: Gabriella Sannino @Level343 Needs Your Vote #ff

    Gail Gardner
    18 Jul 2014 | 11:52 am
    Click this image to vote for Gabriella Today I’m launching a new series where I profile the collaborators who have been supporting my efforts for the past almost 6 years. Next month (August 2014), GrowMap will be 6 years old. I’ve known most of my collaborators that long or longer. Each Friday I will profile another person you should know. Gabriella Sannino is first because she is currently very interested in speaking at WebIT Global Conference in Istanbul October 1-2, 2014. Voting is open now and you can only vote once. International SEO Gabriella Sannino Co-founder of the…
  • 10 Easy Steps for Moving Your Things to a Storage Unit: Business or Personal

    Gail Gardner
    17 Jul 2014 | 6:32 am
    Moving your business or home can be hard enough without the added stress of trying to figure out how to move some of your things to a storage unit for long term storage. Businesses also use storage for inventory, furniture, or materials they don’t have sufficient room for during periods of growth, seasonal challenges, or when remodeling. If you work from a home office or are a road warrior, you can use a storage address for deliveries or even work out of some locations like an office. IBM rented units in Houston that field technicians used to make phone calls, store parts, and do…
  • Six Ways to Create Buzz to Launch Your Brand to Stardom

    Gail Gardner
    15 Jul 2014 | 7:04 pm
    It isn’t easy to break into the hospitality business with thousands of brands all competing for fame and fortune. The good news is that there are measures you can take to get your company noticed sooner rather than later. If you’re ready to make a splash in the world of the elite, here are just six ways to launch your brand to stardom. 1: Host a Celebrity Most consumers are too savvy these days to fall for celebrity endorsements, but media buzz can still give a huge boost to your brand under the right circumstances. For example, no one will drink Super Soda just because Beyoncé…
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    One Trouser

  • Appliance Repair In Glendale Ca

    admin
    28 Jul 2014 | 3:30 pm
    There is no need to suffer during the summer when your air conditioner fails to sufficiently cool off your house. You put on t have to spend time searching for a brand-new a/c and spending a great deal of cash when a repair person can take care of the unit. Huge a/c unit are frequently augmented with a humidifier. Many individuals find that they need a humidifier to make it much easier to breathe, such as when they are unwell or are struggling with an allergy. A busted humidifier doesn t constantly have to be changed. An http://appliancerepair-pros.com/appliance-repair-glendale service can…
  • Helpful Minneapolis Mn Appliance Repair Suggestions

    admin
    26 Jul 2014 | 10:03 am
    You can conserve cash by working with an http://appliancerepair-pros.com/appliance-repair-minneapolis expert. Home appliance prices are commonly far more costly compared with repairing it. As opposed to discarding your broken-down home appliance and spraying cash on a brand-new one, it is better to very first shot to get it repaired at a less expensive expense. Fixing your device and not purchasing a new one also extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their life time. There are households that can change a fridge or…
  • Uncovering The Right Person For Cincinnati Appliance Repair

    admin
    24 Jul 2014 | 11:17 pm
    Due to the fact that you have so many Appliance Repair Pros techs to select from when you need repair finished, it is a great idea to make use of online boards, compare, and visit review websites, to learn more about each tech. You can use websites like Angie’s List, as well as other boards and online forums, to find out exactly what past consumers have to say about a business. You will discover excellent and bad scores, and can narrow down the top business, in order to ultimately hire the most certified, and the repair service staff that has the best scores and evaluations for services…
  • Appliance Repair In Tampa Recommendations Everyone Can Utilize

    admin
    24 Jul 2014 | 11:05 pm
    Professional http://appliancerepair-pros.com/appliance-repair-tampa is not only fast but also effective. Some budget-minded fellows erroneously believe that they can fix their gizmos by themselves. While this may be true to a certain extent, it can sometimes be lengthy, costlier and annoying. In case you do not have experience with fixing devices, it might take you a lot of time simply trying to see where the trouble is. You put on t really need to go with all this. The basic thing to do is to call a professional appliance repair professional and your gadget will be repaired in an instant. A…
  • Discovering The Appropriate Individual For Appliance Repair In Norfolk Va

    admin
    22 Jul 2014 | 1:39 pm
    When you pick a local Appliance Repair Norfolk company for service, you need to discover which name brands they fix. Big business will likely carry out repair work on all significant brands, so they will have the parts in stock if replacements are required. You wish to make sure they can perform the work in a prompt fashion, which they have the right parts on hand. So, before you hire a business, it is very important to learn what products they service, and also if they carry all parts on hand, for the significant name brand appliances that you own. If parts are not available, replace.
 
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    Social Media Bird Brain

  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
  • Hacks and Tasks for Your Social Media Work

    3 Jun 2014 | 12:37 pm
    Social Media Outposts (Photo credit: the tartanpodcast) Social Media Today often has some really useful information. I ran across two posts that I think go well together. One is for social media platform hacks (strategies or techniques for using something better) and the other is a list of things that will help you improve your social media presence - better content, better outreach. Put
  • It's Funny - But Not On YOUR Account

    28 May 2014 | 1:02 pm
    Via Vocativ.com In past posts, I've warned about the dangers of thinking youth was a prerequisite for handling your small nonprofit's social media accounts. Here's an object lesson in what can happen when you put an intern in charge of your Twitter account without supervision or - apparently - even occasional oversight. This case-in-point is brought to you by the Seattle Department of
  • On Vacation This Week - Don't Argue

    14 May 2014 | 2:32 pm
    Image of Calvin and Susie by Bill Watterson You know you'll get criticism on your blog, about your post or tweet or even pics on Pinterest and we've talked about examples of how corporate brands and big NGOs deal with it. But, how do you respond when you need to GIVE criticism as part of your own argument? Do you freak out when you have to argue about something? Would you like to be better at
  • My Wake-Up Call

    7 May 2014 | 12:00 am
    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-6733938-2', 'smbirdbrain.blogspot.com'); ga('send', '
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    Corporate Eye

  • New App, New Logo for Foursquare

    Susan Gunelius
    25 Jul 2014 | 9:03 am
    This week, Foursquare unveiled a new logo and teased mobile audiences with a new, more focused Foursquare app. This change has been on the table for months, so the announcement does not come as a surprise. Just last month, Foursquare launched its new Swarm app, which users were told would take over all “check-in” features previously offered through Foursquare. As a result, Foursquare would eventually kill the check-in process in its flagship app and turn that app into a hyper-personalized, local search tool. In a blog post unveiling the new Foursquare logo and mobile icon that…
  • Mid-2014 Global Brand Rankings Announced

    Susan Gunelius
    23 Jul 2014 | 4:28 pm
    In YouGov’s mid-2013 global brand rankings, brands from the technology sector dominated the brand buzz lists in the United States, and the same is true in the 2014 Mid-Year Global Brand Ranking. In fact, if you look at the U.S. and U.K. brand rankings, little has changed since 2013 or 2012. The Brand Index ranking measures thousands of brands in fifteen counties each day. Global brands fared better in the mid-2014 list than they did in the mid-2013 list, but regional and local competitors aren’t far behind. Overall, Samsung ranked as the most buzzed about brand. It ranked in the…
  • Navigating the Numbers in the Online Purchase Path

    Susan Gunelius
    21 Jul 2014 | 3:57 pm
    According to a new infographic from Baynote, data plays an important roe in the online purchase path (see the infographic at the end of this article), but few companies are effectively navigating through the opportunities and roadblocks that all of the data creates. The infographic breaks the online path to purchase into five distinct steps: discovery, research/intent, interest/checkout, after the sale, and path to purchase future considerations. Let’s take a look at some of the data to see what’s happening along the path. The Data 89% of consumers use search engines to find…
  • Enterprise Content Marketing in 2014

    Susan Gunelius
    18 Jul 2014 | 4:35 pm
    If you’re struggling to find employee buy-in to support your content marketing plan, fighting for every content marketing budget dollar, and disappointed with content marketing performance measurement options, you’re not alone. According to The State of Enterprise Content Marketing 2014 report from the Content Marketing Institute (CMI), many senior-level marketers feel the same way. The data came from the CMI Executive Form held in San Francisco, California in May with 40 senior-level marketers discussing the present and future state of enterprise content marketing. The final…
  • Most and Least Respected Brands of 2014

    Susan Gunelius
    16 Jul 2014 | 6:58 pm
    The most respected brand of 2014 is Coca-Cola while the least respected is Delta Airlines. The ranking of the most and least respected brands of 2014 comes from the Brand Respect 2014 report from CoreBrand. Using its Corporate Branding Index, which is a 23-year quantitative study, CoreBrand’s team analyzed 1,000 corporate brands (not product or divisional brands) that have been publicly traded for more than five years, and have been tracked by its Index for more than five years. Over 500 companies met the study’s criteria and were included in the final analysis. Each brand was…
 
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    Seldom Seen Kid

  • Using Media To Be Social Is More Than Social Media

    Matt Churchill
    15 Jul 2014 | 2:04 am
    The latest valuation of Secret at $100 Million shows just how quickly social communications is evolving. Line has listed on the Tokyo Stock Exchange, a bold move considering it is still a relatively young app. Only a few months ago we were cooing at the prospect of Whatsapp being bought by Facebook for $19 Billion, with its established userbase a snip at half the price, and wondering what that would mean for the future of closed network conversations. There is data that suggests the use of social media platforms is in decline; indeed some suggest it is inevitable. What strikes me is that…
  • Top Ten Sites For Internet Inspiration

    Matt Churchill
    1 Jul 2014 | 1:06 am
    There is an unbounded number of great websites and blogs that focus on Digital Culture. Whether it’s smart content, clever activations or emerging behavioural theories, there is something to suit everyone. Below are ten of the blogs and sites I go to, to get inspired in no particular order. 1. PSFK 2. Brain Pickings 3. Smashing Magazine 4. Flowing Data 5. Change Agents 6. Digi Day 7. Five Thirty Eight 8. Ad Busters 9. Good.is 10. Great Talks What have I missed? Share your favourites in the comments.
  • How To Run An Effective Promoted Tweets Campaign

    Matt Churchill
    28 Jun 2014 | 11:20 am
    Twitter Promoted Tweet campaigns are an excellent way of reaching new or existing audiences. I’ve been very fortunate to have run several programmes over the past few years for a variety of clients who have wondered about the potential of Twitter ads; they have always been pleasantly surprised by the end results. I’ve tried to set out my thoughts on the main components to consider when running a Promoted Tweets campaign and how to make sure programme as effective as possible. As always, I’d love to hear your thoughts in the comments below. Objectives Before you start your…
  • The Rise of Infrequent Blogging

    Matt Churchill
    15 May 2014 | 2:13 am
    As Danny Wong noted in a blog post on The Next Web yesterday, Infrequent blogging can be a great way of making sure your voice is heard when attention is harder to hold than ever before. People want quality content and posting too much can dissuade your audience from returning. It’s a theory that flies against the notion of posting regular content to keep in constant contact with your community. By posting every now and then, rather than every day, you are signposting that the ideas you are trying to communicate are thought through and of real value to your readers. This can be just as…
  • Make Your Own Way

    Matt Churchill
    14 Mar 2014 | 1:45 am
    Whilst working at Edelman, Marshall was always expressing how he (and please excuse the paraphrasing Marshall) ‘made up the job as he went along’. It’s a sentiment I have focused on increasingly over the past year or so. Last week we welcomed Don Baer from the US team to the London Burson-Marsteller offices. In a great session, he regaled us with stories from his time in politics, law and PR. It struck a chord with me then, when he said that to succeed, we must ‘make our own way’. That’s two people with vast experience sharing the same message. Works for me. The social media…
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    Technology & Marketing Law Blog

  • Minors’ Privacy Claims Against Viacom and Google Over Disclosure of Video Viewing Habits Dismissed

    Venkat Balasubramani
    28 Jul 2014 | 9:44 am
    Plaintiffs alleged that Viacom and Google violated the Video Privacy Protection Act and other federal and state privacy laws by improperly collecting and passing along information when end users (kids) viewed videos or games at Viacom-owned websites (nick.com, nickjr.com, and neopets.com). Shutterstock / SoulCurry – I love My Privacy Plaintiffs alleged that Viacom created a record when a user views a video or plays a video game, by placing a cookie in the user’s browser which allows Viacom to glean a range of information regarding the user in question. The complaint alleges that…
  • Q2 2014 Quick Links, Part 4 (Content Regulation, Prostitution & More)

    Eric Goldman
    27 Jul 2014 | 8:46 am
    Photo credit: 3D Quick Link Crossword // ShutterStockContent Regulation * Jancik v. Redbox Automated Retail, LLC, 2014 WL 1920751 (C.D. Cal. May 14, 2014) (cites omitted). Another websites-and-ADA case diverging from the troubling 2012 Netflix ruling: However, the Redbox Instant website and the Redbox kiosks cannot be characterized as “heavily integrated”—the two services are bundled in a number of ways, but they are not integrated. For example, a Redbox Instant subscriber is entitled to two separate services: (1) access to streaming video content online and (2) four kiosk rentals a…
  • Q2 2014 Quick Links, Part 3 (Privacy, Marketing, E-Commerce & More)

    Eric Goldman
    26 Jul 2014 | 8:32 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Privacy * Snapchat’s basic value proposition (“Disappearing digital photos”) has been deceptive from the beginning. The FTC busted them for it. (I saw James Grimmelmann added this to his Internet Law casebook. We’ve also added it to our Advertising Law casebook, coming out shortly). * European Court of Justice rules that the European Data Retention Directive is invalid. * Dark Reading: Recent breaches of retail and credit card data are making customers think twice about where they shop and how they pay, researchers…
  • Q2 2014 Quick Links, Part 2 (Consumer Reviews, Defamation & More)

    Eric Goldman
    25 Jul 2014 | 10:03 am
    Photo credit: 3D Quick Link Crossword // ShutterStockConsumer Reviews * In re Margrett A. Skinner (Ga. Sup. Ct. May 19, 2014). Lawyer publicly reprimanded for disclosing client confidential information to rebut the client’s online reviews. See my Forbes post. * Loftus v. Nazari, 2:10-cv-00279-WOB-JGW (E.D. Ky. May 13, 2014). Another doctor lost a defamation suit over a patient’s online reviews. My updated chart of doctor v. patient lawsuits. * MarketWatch: The fine print that’s getting online commenters sued * Neumann v. Liles (Or. Ct. App. March 12, 2014). Google review of…
  • Lawsuit Over Google’s Unified Privacy Policy Pared Down, But Two Claims Survive

    Venkat Balasubramani
    25 Jul 2014 | 6:03 am
    This is a lawsuit against Google for “commingling user data across different Google products.” Under the policy in effect before March 2012, information collected in one particular Google product was not automatically combined with information from another product. This changed when Google implemented a “unified privacy policy” in 2012, which made clear that Google could combine information collected from different products. The claims were brought on behalf of a class who acquired a Google account prior to February 2012 and who maintained that account after March 2012, when…
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    Stuart Foster

  • Understanding the “Let’s Play” Phenomenon

    Stuart
    2 Jul 2014 | 9:35 am
    Ever wondered what YouTube channel has the most subscribers? Who would you guess it is? Bieber? Rhett and Link? Maybe Epic Rap Battles of History? Give up? It’s actually PewDiePie. Wait, who? Yep, with 28 million+ subscribers, a Swedish live-streamer who specializes in play-throughs (with commentary of course) of the latest video games has the […]
  • Sky’s the Limit Challenge – JetBlue

    norcross
    15 Apr 2012 | 8:29 am
    To give away millions of True Blue points for JetBlue we created a sweepstakes called "Sky's the Limit". To enter all you had to do was tweet #TrueBlueJackpot or Like JetBlue on Facebook to add to the pot of points. (Facebook App & Microsite) Project completed while at Mullen.
  • Spot the Drop – Toshiba

    Stuart
    12 Apr 2012 | 12:53 pm
    To demonstrate how light and thin the new Toshiba Ultrabook was we created an interactive YouTube experience using notations. You can check out the full experience here. https://apps.facebook.com/spotthesetup/
  • BrandBowl 2010 & 2011 – Mullen

    Stuart
    4 Apr 2012 | 7:57 pm
    What if we could leverage the collective power of social media to engage with the biggest media event of the year? Agency: Mullen
  • Altruism or Anonymity?

    Stuart
    28 Mar 2011 | 11:35 am
    How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are […]
 
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    shesgotclients.com

  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
  • Have You Thought About Working With Me?

    Christine
    18 Jun 2014 | 11:47 am
    Something often happens before the best students in my Impact Academy join our programs. They do their research and due diligence, pay attention to the success stories and read up on the curriculum we cover and ask questions about the access they’ll be getting to me. (I think it’s super-smart to do this! I heard someone refer to this as a “dance,” and I think that’s very fitting.) Well, here’s something pretty cool. I’m going to save you a lot of time and effort (yay!) because I’m hosting a live video event for those who are interested (or even just a little curious) about…
  • How to Generate New Clients Consistently

    Christine
    5 Jun 2014 | 3:27 pm
    Getting clients and keeping your pipeline full isn’t rocket science. I promise. What it is is a systematic 3-step process that you simply implement consistently. Here’s exactly how it works: 1. Lead Generation Every client was once a prospect of course. This is where it all starts, but where do these prospects come from? It’s all about generating leads, and doing it on a regular basis. Regular does not mean only when you have a dip in clients and income. What’s that saying about digging your well when you’re thirsty? Yeah, that. There are countless ways to generate new leads, but…
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    Online Marketing Blog - TopRank®

  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
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    FUEL LINES

  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
 
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    Kneale Mann | Leadership

  • Ideas and Action

    Kneale Mann
    29 Jul 2014 | 5:46 am
    I was sifting through some older pieces this week as I prepare drafts for my first book and saw this post that reminded me of a lot of things going on in my life – perhaps in yours too.Money and time have been the hurdles to pushing through that big idea you've had for far too long. Imagine for a moment both evaporate and you are free to act. Every time you want to say "not", imagine for a moment you change it to "why not". Imagine for a moment the story you've been telling yourself for years was simply because it was easier than trying. And you take the first step. Imagine for a moment you…
  • Are You Grateful?

    Kneale Mann
    22 Jul 2014 | 4:26 am
    The last six months of my life has been quite a trip. In my experience, if you are currently faced with something you think you can’t accomplish, you can if you are willing to get clear on what you want, what drives you, and what makes you happy. And this is a critical ingredient; open your heart to those around you who want to help.The word selfish was always a tough one for me. It conjured up images of self-centered people who would take for themselves at the expense of others. These were loud arrogant people who would think nothing of walking over someone for their own gain. But the word…
  • The Truth About Facts

    Kneale Mann
    19 Jul 2014 | 3:56 am
    Einstein said; “If the facts don't fit the theory, change the facts. Maya Angelou added; "Don't let the facts get in the way of the truth". Mark Twain pondered; "How empty is theory in the presence of fact?”. And Felix Cohen opined; “The theories we believe we call facts. The facts we disbelieve we call theories.”It’s been said few will argue with their own data. But how do we separate fact from theory? Tom Asacker ponders that very question in his recent TEDTalk. __________________________________________________________________Kneale Mann | Leadership and management consultant…
  • No Instruction Manual

    Kneale Mann
    14 Jul 2014 | 5:22 am
    We live in a plug-in-play world. The gadget comes with an instructional manual but few (none) of us take the time to read it. Our collective impatience is too strong. We want to open the box and start using it. If there’s a problem, we’ll call someone or research the answer online. What do we do when we can’t figure out how people work? There is no owner’s manual with human interaction and relationships. Decades of experience can only give us a guide but each person is wired and motivated differently. Yet often the business world tries to do just that. One Size Does Not Fit…
  • Leading in the Nowist

    Kneale Mann
    9 Jul 2014 | 4:30 am
    We human types are the only beings on earth who worry about the future and think about the past. A dog will learn over time that certain things should be avoided. Being a prey animal, a horse is on the lookout for danger.A horse or a dog doesn't worry about how they ran three weeks ago or how their day will go next week. But we spend our perfectly good now splintering it into recanting missteps from yesterday while stressing about tomorrow.Joi Ito reminds us to lead and innovate in the now.__________________________________________________________________Kneale Mann | Leadership and…
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    The Fresh Peel

  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • No Foreign Social Networking Apps Allowed In China

    Mark Brooks
    28 Jul 2014 | 12:14 pm
    THE EPOCH TIMES - July 28 - The Chinese Central Propaganda Department has banned the downloading of all foreign social-networking products. Even the names of some messaging apps are now censored words on China’s Internet. See full article at The Epoch Times
  • Facebook Extends Closing Of WhatsApp Acquisition By A Year

    Mark Brooks
    28 Jul 2014 | 12:11 pm
    PRESS TRUST OF INDIA - July 28 - Facebook has extended by a year the closing of its landmark $19B deal to acquire instant messaging app WhatsApp. Facebook will have to pay WhatsApp $1B in cash and $1B in stock options in case it fails to close the deal in the stipulated time. The acquisition is subject to customary closing conditions, including regulatory approvals, and is expected to close in the second half of 2014. See full article at NDTV Gadgets See all posts on FacebookSee all posts on WhatsApp
  • The Near-Death And Resurrection Of Teen Social Network Let

    Mark Brooks
    28 Jul 2014 | 12:07 pm
    TECH CRUNCH - July 27 - Pascal Lorne sold his last company, Miyowa, for $59M 2 years ago. He started Let and made a mistake that’s common among entrepreneurs when they have a successful sale. He wanted to go big right away. After a year of development, Let launched last November. The app was aimed at teenagers, but Lorne quickly discovered that wasn’t the audience it was reaching. Not wanting to spend more money on the company, the co-founders decided to shut it down. However, some developers wanted to continue working on Let in the evenings, leading to its relaunch on March 14. Even…
  • Get Paid For Posts: Social Networking's New Twist

    Mark Brooks
    28 Jul 2014 | 12:03 pm
    AP - July 24 - Bubblews, a social network that came out of out of an extended test phase last week, pays users for posts that attract traffic and advertisers. Another company, Bonzo Me, has been doing something similar since early July. Bonzo Me is paying its users up to 80% of its ad revenue for the most popular posts. Dixit, 26, who started Bubblews with his college buddy Jason Zuccari, says the service got ~200Kusers during the beta that began in September 2012. Bonzo Me is even smaller. The service has paid ~$30K in ad revenue to users so far. See full article at USA Today
  • Facebook Is Now Worth $190 Billion

    Mark Brooks
    27 Jul 2014 | 4:32 am
    TECH CRUNCH - July 24 - Following yesterday’s earnings report, Facebook shares hit an all-time high in after-hours trading at $75. Facebook’s market capitalization is now ~$190B, which is above Amazon’s market capitalization of $165B. by Romain DilletSee full article at Tech Crunch See all posts on Facebook
 
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    Jeff Korhan - New Media and Small Business Marketing

  • LinkedIn: A Global Economic Platform

    Jeff Korhan
    28 Jul 2014 | 2:30 am
    It’s not necessary to understand how the social networks function to derive utility from them. However, that knowledge will not only give your business more clarity for making better decisions, it will help it identify and adapt to emerging trends long before the competition. The magic that enables the various digital networks to do what they do well is known as digital graphing or mapping. Digital graphs are the foundation of each and every digital network, with specific strengths the result of their respective structures. Facebook is a social platform, Amazon commerce, Google content, and…
  • Here’s How to Communicate with My Business

    Jeff Korhan
    21 Jul 2014 | 2:33 am
    Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. Since every business is unique, I’ll share key elements of our process that you can adapt to yours. I’m confident you will learn new ideas for improving your communications, while also helping you get more of what you need from me.
  • 3 Content Marketing Planning and Productivity Tips

    Jeff Korhan
    14 Jul 2014 | 12:08 pm
    As we cross the annual midpoint, many businesses experience a transition period, making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. However, unlike the obvious transition to a new calendar year, this yearly midpoint often passes by with the lazy summer that accompanies it (here in the northern hemisphere). That is unfortunate, because now is the time for ramping up to still accomplish annual objectives, or even raise targets if everything is working out well. Planning and productivity is always relevant, because time is…
  • Marketing to Be a Distinctive Business

    Jeff Korhan
    7 Jul 2014 | 12:51 pm
    Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business. Failing to distinguish your business is to become extinct, at least according to notable author Tom Peters. Take the Risk of Being Direct When a business graciously says no, it instantly becomes distinctive. Does your marketing not only address how your business can help, but what it will NOT do? If your process is sound, your…
  • Markets are Lazy and Forgetful

    Jeff Korhan
    1 Jul 2014 | 7:25 am
    Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved Tell the Market Only What You Do Best In the real estate industry, the valuation of a parcel of land is determined by what is known as it’s highest and best use. It’s location and other factors will determine if that use is for retail, commercial, or residential development.
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    Phil Gerbyshak

  • Why You Should have a Presence on Google+

    Phil Gerbyshak
    24 Jul 2014 | 6:00 am
    Many companies overlook the power of Google+, here’s why you should look again. This is a great reminder for all of us that in the SEO world, you have to go beyond keywords. Source: http://www.slideshare.net/MPAYinc/google-infographic-35173267?qid=82b75658-b528-4bd6-a4a5-c49b8f96606e&v=default&b=&from_search=3 The post Why You Should have a Presence on Google+ appeared first on Phil Gerbyshak.
  • Do You Know How the World Sees You? [interview with Sally Hogshead]

    Phil Gerbyshak
    23 Jul 2014 | 6:00 am
    Do you know how the world sees you – and why that’s so important to social salespeople, business owners and financial professionals? Sally Hogshead’s new book How The World Sees You is the answer to this question. I’ve taken a LOT of personality tests in the past (Myers Briggs, StrengthsFinder, DiSC, and many others) but never have I taken one focused on how the world sees ME. Until now. In just 30 minutes, Sally answered many questions that can help you sell more using your unique advantages – so you can stop competing on price and start sharing your highest…
  • Connecting With Your Content: How Financial Services Have Embraced Social Media

    Phil Gerbyshak
    17 Jul 2014 | 6:00 am
    This infographic shows way in which financial professionals can successfully connect on social media by providing the right content. Source: http://www.slideshare.net/linkedineurope/top-6-actions-ig-v1-copy?qid=2bc188e3-6d35-4e88-997f-b83ec9c34dd4&v=qf1&b=&from_search=32 The post Connecting With Your Content: How Financial Services Have Embraced Social Media appeared first on Phil Gerbyshak.
  • LinkedIn Premium is Worth It for Sales People [5 Reasons]

    Phil Gerbyshak
    11 Jul 2014 | 6:00 am
    Last month, I made the switch and started paying for LinkedIn Premium. I’ve used it before, but they’ve added some new features, and I’ve gotten a little smarter in my business, so I’m giving it another go. There is 1 primary reason, and 4 less important (to me) reasons to use LinkedIn Premium. Perhaps these will help you decide whether or not LinkedIn Premium is for you. 1: More introductions – I use LinkedIn to contact friends of friends. If I can get 1 introduction a day, from someone who already knows/likes/trusts me, that means 15-20 new people a month who I…
  • Get More of the Right Twitter Followers!

    Phil Gerbyshak
    10 Jul 2014 | 6:00 am
    This infographic breaks down what you can do to get more of the followers that improve your brand and your return on investment; it does this by artfully showing how to use twitter effectively. This is great to analyze your twitter or to build a stellar account! Source: http://www.slideshare.net/MarketMeSuite/twitter-followers-infographic04-1?qid=1a5dba67-fa9f-49f7-bf4a-d22923d13730&v=qf1&b=&from_search=4 The post Get More of the Right Twitter Followers! appeared first on Phil Gerbyshak.
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    We First Blog

  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
  • Self-Disruption: Personal Innovation for Public Relevance

    Simon Mainwaring
    8 Jul 2014 | 10:24 am
    I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role that each of us plays as individuals in creating a future we want for ourselves, our companies, and the world. Specifically, I focused on how to secure cultural relevance, growth opportunity, and personal impact by disrupting your current mindset in…
 
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    Social Media University, Global

  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
  • Weathering the Georgia Healthcare Landscape

    Lee Aase
    11 Jun 2014 | 11:06 am
    The theme for this year’s Georgia Hospital Association is “Weathering the New Healthcare Landscape,” and I’m glad to be here in Greensboro at the Ritz-Carlton Lodge at Reynolds Plantation to talk about how the impact of social media in this new environment. Just before my presentation, we’ll be hearing from Meg Fischer, who is the Director of Public Policy for GHA. The title of her talk is “The Affordable Care Act: The Seismic Shift in Healthcare and Its Aftershocks.” It will be interesting to hear her perspective, and I’ll be tweeting from the…
  • Celiac Chancellor

    Lee Aase
    3 Jun 2014 | 9:35 am
    Last Saturday morning I had the pleasure of participating as a patient in the weekly Mayo Clinic Radio program. This edition was all about Celiac Disease, and the guest expert was Dr. Joseph Murray, a Mayo Clinic gastroenterologist who also happens to be my doctor. Listen to the archived segment here. I come in at the 14:45 mark, but the whole thing is entertaining and informative. Mayo Clinic is a leader in research and providing information to patients on Celiac Disease. One of our initiatives is the Celiac Disease Blog, which launched late last year. Here is our Celiac Disease playlist…
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    Are We Connected?

  • WordPress Basics: Pings and Trackbacks

    Mike Mueller
    28 Jul 2014 | 5:00 am
    Trackbacks, Pings, and Notifications. Are they SPAM, Phishing or Malware? Or for real? Here's how to turn them off, and what to know before you do. Continue reading → The post WordPress Basics: Pings and Trackbacks appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • You can thank RSS (for almost everything)

    Mike Mueller
    25 Jul 2014 | 5:00 am
    My top 3 reasons you should thank RSS for almost everything on the internet. Including 3 bonus very cool things you didn't know RSS could do. Continue reading → The post You can thank RSS (for almost everything) appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    SociableBlog

  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
  • Miley Cyrus and Blogging: 7 Ways to Twerk Your Blogging

    Andrew Valentine
    5 May 2014 | 11:24 am
    Just like Miley Cyrus transforming from our favorite tween pop princess into America’s infamous twerking sensation, change is all around us. And while some might argue in Miley’s case that change can be good or bad, when it comes to twerking your blogging to stay updated and relevant with the times, change is essential. Also just like Miley, blogging has grown up quite a bit since it started trending, as well. Originally, blogging was another form of writing a journal…it was just online instead. People used blogging as an outlet to express thoughts and emotions and possibly converse…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • No Foreign Social Networking Apps Allowed In China

    Mark Brooks
    28 Jul 2014 | 12:14 pm
    THE EPOCH TIMES - July 28 - The Chinese Central Propaganda Department has banned the downloading of all foreign social-networking products. Even the names of some messaging apps are now censored words on China’s Internet. See full article at The Epoch Times
  • Facebook Extends Closing Of WhatsApp Acquisition By A Year

    Mark Brooks
    28 Jul 2014 | 12:11 pm
    PRESS TRUST OF INDIA - July 28 - Facebook has extended by a year the closing of its landmark $19B deal to acquire instant messaging app WhatsApp. Facebook will have to pay WhatsApp $1B in cash and $1B in stock options in case it fails to close the deal in the stipulated time. The acquisition is subject to customary closing conditions, including regulatory approvals, and is expected to close in the second half of 2014. See full article at NDTV Gadgets See all posts on FacebookSee all posts on WhatsApp
  • The Near-Death And Resurrection Of Teen Social Network Let

    Mark Brooks
    28 Jul 2014 | 12:07 pm
    TECH CRUNCH - July 27 - Pascal Lorne sold his last company, Miyowa, for $59M 2 years ago. He started Let and made a mistake that’s common among entrepreneurs when they have a successful sale. He wanted to go big right away. After a year of development, Let launched last November. The app was aimed at teenagers, but Lorne quickly discovered that wasn’t the audience it was reaching. Not wanting to spend more money on the company, the co-founders decided to shut it down. However, some developers wanted to continue working on Let in the evenings, leading to its relaunch on March 14. Even…
  • Get Paid For Posts: Social Networking's New Twist

    Mark Brooks
    28 Jul 2014 | 12:03 pm
    AP - July 24 - Bubblews, a social network that came out of out of an extended test phase last week, pays users for posts that attract traffic and advertisers. Another company, Bonzo Me, has been doing something similar since early July. Bonzo Me is paying its users up to 80% of its ad revenue for the most popular posts. Dixit, 26, who started Bubblews with his college buddy Jason Zuccari, says the service got ~200Kusers during the beta that began in September 2012. Bonzo Me is even smaller. The service has paid ~$30K in ad revenue to users so far. See full article at USA Today
  • Facebook Is Now Worth $190 Billion

    Mark Brooks
    27 Jul 2014 | 4:32 am
    TECH CRUNCH - July 24 - Following yesterday’s earnings report, Facebook shares hit an all-time high in after-hours trading at $75. Facebook’s market capitalization is now ~$190B, which is above Amazon’s market capitalization of $165B. by Romain DilletSee full article at Tech Crunch See all posts on Facebook
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    prTini

  • Finding, Curating and Promoting Blog Content: Q&A with Arik Hanson

    Heather Whaling
    29 Jul 2014 | 5:54 am
    I rarely create a “must-follow” Twitter list that doesn’t include Arik Hanson. (After all, he was one of the first people I really “met” through social media!) Arik is a brilliant PR pro and industry blogger, so I asked him to share a few of his go-to tips on finding, curating and promoting blog content: You’ve been blogging for over five years (and we love your posts!). What are some of your best practices for keeping content fresh and relevant? Damn. Five years? Has it really been that long? I’m not sure I do the best job of keeping content “fresh…
  • Content Creation Power Tips + 20 Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    25 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These Researchers Are Studying Facebook’s News Feed to Make Algorithms More Accountable How to Prove ROI Potential of Content Campaigns How to Prepare for a Big News Announcement Seven Step Process for Media Relations Why People…
  • Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

    Heather Whaling
    23 Jul 2014 | 4:00 am
    As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you transitioning from one role to the next? I started writing for Adweek’s blog, AdFreak, on the side while I was a copywriter at Birmingham-based ad agency Luckie & Company, and I…
  • Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content

    Heather Whaling
    22 Jul 2014 | 7:47 am
    Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: Post by: @Alicia_Lw There is actually a lot you can learn about search engine optimization (SEO) from a martini. No really, there is, hear me out. Consider the martini. That classic, iconic drink really is quite simple. The perfect martini requires a chilled glass, a shaker, ice, vermouth and gin. Add olives…
  • The Secret to Effective Motivation + 21 Links You Might Have Missed This Week

    Jeana Harrington
    18 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Adam Singer on Analytics, Jack Bauer and PR Success 6 Creative Ways to Get Employees More Involved with Social A New Way to Stop Procrastinating: Power Hour The Secret to Effective Motivation 20 Awesome Productivity Tricks Anyone Can Use PR ‘Communications Marketing’ Influences Social Media Brand Engagement The Rise of the Social Small Business (Infographic) Do’s and Don’ts When Meeting with a VC (Infographic) 20 WordPress Plugins You Can Install…
 
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    themarketingblog.wordpress.com

  • Basics of Planning a Digital Marketing Campaign

    brandingguy
    7 Jul 2014 | 11:25 pm
    I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’. Filed under: Media Tagged: Digital media, Media, Social media
  • OLX.in Mobile App Review

    brandingguy
    1 Jul 2014 | 2:56 am
    The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is Olx.in which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need. OLX.in is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on Watblog.com, the website traffic has grown…
  • Planning a Digital Campaign 101

    brandingguy
    9 Jun 2014 | 6:39 am
    Recently, I was invited by Small Enterprise Magazine to contribute my thoughts for the Digital Marketing Special edition. Click here to view the PDF of the May 2014 edition. Here is a full text excerpt of the same article: Planning an effective digital campaign is a vital cog in any marketer’s wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact. As brand marketers we often ask ourselves the million-dollar…
  • Twitter India Goes Global

    brandingguy
    2 Jun 2014 | 8:06 pm
    In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering…
  • Twitter Goof-ups: Conversation at India Post Live

    brandingguy
    8 May 2014 | 7:37 pm
    I was recently invited by Indiapostlive.com, India’s first web-tv to share my thoughts on Twitter Goof-ups by celebrities in India. BJP candidate from Amethi Smriti Irani tweeted that the SO was drunk, setting off a #SoDrunk trend on Twitter. We take a look at similar Twitter goof-ups. Here is the link to watch the discussion http://indiapostlive.com/twitter-goof-ups/#  Filed under: Media Tagged: indiapost, indiapostlive
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    Tech in Asia

  • China’s popular WeChat messenger tests Facebook-esque “Like” button, and it looks strangely familiar

    Josh Horwitz
    29 Jul 2014 | 9:58 pm
    WeChat receives a fair amount of attention from the English-language press for its grasp on China’s mobile messaging market, its steady forays into ecommerce, and its strategic importance to parent company Tencent. But one of the app’s most overlooked qualities is its role as a hub for online media. News outlets, small businesses, and solo bloggers alike will push posts through their subscription accounts, and the app even features a simple but effective “read it later” feature. That’s why WeChat’s most recent beta-test is worth watching. Yesterday…
  • Working on a Bitcoin startup across three continents

    Ezra Ferraz
    29 Jul 2014 | 7:51 pm
    The co-founding team of BuyBitcoin.ph, a buy and sell site for the cyptocurrency in the Philippines, is spread all over the world. Lasse Birk Olesen, the startup’s chief product officer, is based in Copenhagen, Denmark; chief technology officer Daniel Walton lives in San Francisco, California; only half of the team is actually based in Manila, Philippines, and even then CEO Sam Kaddoura and designer James Florentino see each other infrequently as they maintain completely virtual offices. This arrangement was not entirely by design. The four met at a Bitcoin meetup in Manila and recognized…
  • With $1B funding, Flipkart fires salvo at Amazon: We’re going to be the Alibaba of India

    Malavika Velayanikal
    29 Jul 2014 | 7:32 am
    India’s biggest ecommerce site Flipkart is often benchmarked against Amazon. People ask: Can it be the Amazon of India? But today, Sachin Bansal, cofounder and CEO of Flipkart, set the record straight. With US$1 billion of fresh funding under its belt, Flipkart, he pointed out, is in the same position as Alibaba was in 2005. “We want to shape the ecommerce ecosystem in India. We want to be India’s first US$100 billion technology company,” he added. Just as the Chinese company dominates China’s ecommerce market, Flipkart wants to establish itself as India’s homegrown…
  • Here are 10 of the best practices for pitching to the media and blogosphere

    Ezra Ferraz
    29 Jul 2014 | 6:26 am
    Most advice directed toward entrepreneurs on pitching focuses on doing so to investors, not to the media. Yet the media, and for our purposes today, digital media – journalists, writers, bloggers, thought leaders, and so on – is equally important. You can have the best product or service in the world, but if no one knows about it, it’s dead in the proverbial water. With that in mind, Tech in Asia spoke with one of the best practitioners in the business, Jonha Revesencio from RebelMouse, about how entrepreneurs can build better working relationships with people in digital. I had…
  • Cool new app alert: Jink wants to prevent friends from getting lost and arriving late

    Josh Horwitz
    29 Jul 2014 | 4:05 am
    Ever find yourself waiting for a friend who’s late? It stinks. As impatience mounts, you call his cellphone, but there’s no answer. You ping your friend on WhatsApp, but he just says he’s “on Such-And-Such Street” – and Such-And-Such Street is a HUGE street! Greenhouse Apps, the Taipei-based team behind Jink, has been there before, and they hope their new app will alleviate your waiting-in-the-cafe woes. Jink’s premise is simple: register with your phone number, and it automatically detects your location. If you’re looking to meet a friend,…
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    Room 214

  • Singing Milk Boxes and Dancing Cheese

    Jen Casson
    17 Jul 2014 | 11:22 am
    “What if the cheese twirled the macaroni around as rainbows and hearts fly out?” “Would it be ok if the peanut butter sandwich cracker took a little lick of himself?” “Can I put a top hat on the milk box and give him a dancing cane?” It’s ridiculous statements like these made during the course of a project that make one pause to ask “are we really getting paid to do this?”.  A recent creative project for Horizon Organic was just one of those times.  They asked Room 214 to create a fun animated video to help launch their new line of Mac &…
  • Room 214 is Hiring: Interactive Designer

    Room 214
    8 Jul 2014 | 10:06 am
    Job Description Create and maintain design assets specific to Room 214 branding, websites, social networks, marketing materials and pitch decks. Be involved with Support design and front-end development, as needed for mobile responsive web properties, social media applications and client projects. Serve as the key creative member, touching all visual aspects of company brand and design (programmers need not apply). The creative team works on a variety of projects in the agency including: branding, infographics, Facebook applications, presentations, digital strategy and concept development,…
  • Room 214 is Hiring: SEO Specialist with HTML & CSS Chops

    Room 214
    2 Jul 2014 | 1:08 pm
    SEO Specialist with HTML & CSS Chops Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This position is perfect for the individual who has: 1-3 years experience in keyword research and search engine optimization techniques 2-4 years experience with HTML and CSS experience (basic front-end web development) The confidence to communicate recommendations about web content (even to the extent of being able to write some of it her/himself) – but also the humility and hunger to learn more An…
  • Interactive Video: The Evolution of Video Marketing

    Jen Casson
    18 Jun 2014 | 4:39 am
    Video is a must-have component of your digital marketing strategy and the stats prove it. If you still haven’t bought into that… well, this article isn’t for you. What I’m interested in sharing is the next evolution of video marketing – the Interactive Video (or “IV “ for the character averse). Let’s briefly revisit web videos’ history. As more and more marketers began using video to promote their brands online, it was inevitable that they’d want to make their videos clickable.  Video for video’s sake?  Don’t be ridiculous!  They wanted viewers to…
  • Room 214 Opens Office in Washington, D.C.

    Stacey Kawakami
    11 Jun 2014 | 1:00 am
    Room 214 is pleased to announce the opening of our Washington, D.C. office — our first office outside of Boulder! The new office will support the agency’s growing roster of clients on the East Coast and service the business and non-profit community within the DC area. Stacey Kawakami, regional vice president, has relocated from Boulder to lead the office. “We’re thrilled to be in D.C. – a city with great culture and an expanding business and entrepreneurial environment. As a full-service digital agency with international clientele, we can offer local account management for many…
 
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    Buzzom

  • Soon, smartphones to draw pollution map

    Priya
    29 Jul 2014 | 7:07 am
    Samsung Galaxy S5, produced by Samsung Electronics is an Android smartphone and is the immediate successor to 2013′s Galaxy S4. Much before the revelation of the Galaxy 5, there was a news that the company will use eye scanner technique in its latest and elite smartphone of the year. However the news turned into a misleading clue, when Samsung replaced the “iris scanner” technology with “finger print sensor”. However, a tweet from the account @SamsungExynos states that their vision is to adapt to unique features in order to increase the security of a device. The tweet was…
  • Samsung teases eye scanner; coming to Galaxy Note 4?

    Priya
    29 Jul 2014 | 7:04 am
    Samsung Galaxy S5, produced by Samsung Electronics is an Android smartphone and is the immediate successor to 2013′s Galaxy S4. Much before the revelation of the Galaxy 5, there was a news that the company will use eye scanner technique in its latest and elite smartphone of the year. However the news turned into a misleading clue, when Samsung replaced the “iris scanner” technology with “finger print sensor”. However, a tweet from the account @SamsungExynos states that their vision is to adapt to unique features in order to increase the security of a device. The tweet was…
  • Your smartphones may soon be powered by water

    Priya
    29 Jul 2014 | 7:01 am
    The MIT scientists have found an unbelievable way by which water droplets bouncing from a high repulsive surface can be mobilized to produce electricity to operate or charge the electronic devices. Condensation is a process by which gas or vapor is converted to liquid. Last year, the discovery of some researchers concluded that during this process, the water droplets automatically jump away from the super hydrophobic surfaces. All along this process it was found that they gain electric charges. Recently the same group of researchers concluded that the stated procedure generates some amount of…
  • Apple is working on its first iBeacon hardware

    Priya
    29 Jul 2014 | 6:59 am
    According to the latest FCC filing, it was revealed that Apple is conducting a detailed work on the iBeacon hardware. It also suggests that the company will soon launch the micro location technology for the “smart homes “of their consumers. iBeacon uses the Bluetooth technology and wireless data in order to track the subscribed users all around the store. It is a creative way of supplying location-based services and information to iPhones and other iOS devices, which was first launched in iOS7. The apps when downloaded on your iPhone focuses on the signals which are transmitted by the…
  • 3 apps to turn your smartphone into a fitness trainer

    Priya
    29 Jul 2014 | 6:58 am
      Despite your attempt to remain fit and workout at the gym on regular basis, but our busy and hectic life sometimes makes it impossible. There are also situations when you might not be able to afford a personal trainer. At this your smartphone comes as your savior! It can help you reach your goals, with the help of three apps certified by Corey Galusha, a certified trainer. 1) The Nike Training Club- It is a great app for increasing cardiovascular stamina. The Nike Training Club also features around 90 custom built workouts for complete strength training and cardio. This app rated Best…
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    Position²

  • Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

    Team Position²
    29 Jul 2014 | 5:58 am
    Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding videos as a tool in their marketing arsenal. Check out this visual representation of the world of video marketing for B2B. The post Why B2B Companies Shouldn’t Skip Video Marketing [Infographic] appeared first on Position².
  • SEO features for ecommerce sites, tracking intent data for B2B marketers and much more…| Best of the Week

    Team Position²
    25 Jul 2014 | 7:10 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ‘must have’ SEO features for an ecommerce site SEO strategy for ecommerce sites is different. They need to draw from retail marketing while also conforming to search engine algorithm trends. Check out this article to know about the SEO features for ecommerce sites. When It Comes to Audience Engagement, Webinars Still Reign Supreme Tracking Intent Data Across Channels For B2B Marketers 5 Simple Tips for improving your LinkedIn B2B Marketing Protect…
  • LinkedIn acquires Bizo and Launches Direct Sponsored Content

    Naksha M. Kumar
    25 Jul 2014 | 5:32 am
    LinkedIn & Bizo LinkedIn has acquired B2B ad tech company Bizo in a deal costing approximately $175 million.  This acquisition comes after Facebook bought LiveRail and Twitter purchased TapCommerce recently. These moves by social networks are aimed at bolstering their ad reach beyond the boundaries of their websites. Bizo enables B2B marketers to post ads to professional target audiences across the web. Bizo is integrated with marketing automation platforms and also has a database that will help marketers target by company, industry and functional area parameters. Bizo helps marketers…
  • The ‘must have’ SEO features for an ecommerce site

    Chetan Rajasekaraiah
    23 Jul 2014 | 7:15 am
    ECommerce/online shopping is the trend of the day. It will continue to grow and is expected to outrun ‘normal shopping’. At this pace, product companies need to prepare to compete with seasoned players in the market.  Organic search space is dominated by the Amazons and Walmarts of the world. There are of course, several factors which contribute to this, like the number of pages, the number of visitors, the brand equation and the online spends of these companies. Given these, what should a normal player in the ecommerce space be doing to ensure that his website lists at the top of SERPs?
  • New Patent Enables Marketers to Tie Sales to Specific TV Ads

    Naksha M. Kumar
    21 Jul 2014 | 5:58 am
    AOL’s Adap.tv’s new patent allows it to tie consumer sales to specific television advertisements. This helps marketers to connect conversions with television advertising better. The new patent involves a system which can recognize conversions stemming from television and based on the study of those patterns, can predict the possibility of future conversions. For companies, activating this online conversion attribution capability is as simple as adding conversion tracking script on their websites. Sales will be measured against audiences who have been exposed to your ads and those who…
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    The Next Web

  • Samsung expands its Kids Store to 900 apps as it seeks to appeal to gadget-buying parents

    Jon Russell
    29 Jul 2014 | 9:47 pm
    Fresh from revamping its own Galaxy App Store, Samsung has upgraded its Kids Store which - as the name suggests – covers apps that cater for youngsters and is part of the ‘kids mode’ on two of its newest devices. The store is limited to the Galaxy S5 smartphone and Galaxy Tab S tablet at this point, but Samsung says that it now includes 900 apps dedicated to children, including games, educational apps and more. As well as stocking child-friendly content, kids mode gives parents greater peace of mind with a password protection feature that prevents children from getting access to…
  • Our 9 favorite startups from the 500 Startups Demo Day

    Roberto Baldwin
    29 Jul 2014 | 7:55 pm
    At the ninth edition of 500 Startups’ demo day, 30 startups took to the stage vying for investment and a mention in the tech press. Underneath the rock star claims and hyperbole about changing the world, there were some gems that hit the stage in Mountain View. Today, the companies ranged from child care to bitcoin. As Silicon Valley tries to expand beyond the build-an-app and hope Facebook/Google/Apple/etc buy’s it business plan, start ups have become more eclectic. But shiny rocks, onesies and solos don’t automatically equal solid business plans or something you might find…
  • Amazon explains Hachette dispute: ‘E-books can be and should be less expensive.’

    Josh Ong
    29 Jul 2014 | 4:02 pm
    As Amazon and book publisher Hachette continue their disagreement over e-book pricing, Amazon has spoken out to defend its position. The company asserted that its ultimate goal in the negotiation is to secure lower e-book prices for its customers. Citing its own data, Amazon asserted that pricing books at $9.99 would actually bring in more revenue than $14.99, benefitting all parties, including the customer, author, publisher and, of course, Amazon. E-books should have lower prices, according to the firm, because they cost less to produce, don’t have overstock and loss, and can’t be…
  • Hands on with Bolt, Instagram’s Snapchat competitor

    Owen Williams
    29 Jul 2014 | 3:18 pm
    Instagram Bolt launched today with a catch; you have to be in New Zealand, South Africa or Singapore to install. An unusual rollout strategy, but it’s the first time I’ve ever been in one of the rollout countries for an app like this! Bolt’s premise is pretty similar to Snapchat: send images to your friends with very low friction. After a pretty simple signup process (that makes sure you’re in a launch country by requiring your phone number) and asking you to take a selfie for your profile photo, you’re thrown straight into the camera. From there, it’s as simple as taking...
  • Instagram prepares to launch its Bolt messaging app, but only in 3 countries

    Josh Ong
    29 Jul 2014 | 1:59 pm
    Instagram today announced the launch of its Bolt app, but only to three countries: New Zealand, Singapore and South Africa. The new app lets you send one-tap photo and video messages to your friends. While Instagram has marked the release, the app has yet to show up on the App Store and Android in New Zealand, at least not for TNW Weekend Editor Owen Williams. Update: The app is now live in New Zealand. An Instagram spokesperson explained the limited launch as such: We decided to start small with Bolt, in just a handful of countries, to make sure we can... This story continues at The Next…
 
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    Jennings Social Media

  • JSMM Welcomes New Auto Dealership, Chevrolet Cadillac of Bellingham

    admin
    17 Jul 2014 | 11:18 am
    We could not be more excited to announce our newest client, Chevrolet Cadillac of Bellingham! This auto dealership located in Washington offers a wide variety of Chevrolet and Cadillac models, both new and used, to the Bellingham area. Currently, the dealership is under new ownership and management, Lithia and Jeffrey Watson. We cannot wait to begin working with this new dedicated team and develop some exciting social media promotions for car shoppers. This dealership is the largest in the area and offers all of the big-name models, including the Chevrolet Avalanche, Colorado, Corvette,…
  • How Does Social Media Impact Startups

    Katie Caplis
    11 Jul 2014 | 1:18 pm
    According to Inside View, 90 percent of CEOs don’t answer cold emails or cold calls, however, according to IBM, 70 percent of B2B decision-makers use social media for their decision-making process. When trying to capture attention online, it’s important to create a social media and SEO/SMO strategy that will deliver results especially when you don’t have a ton of budget to tell your brand’s story. Additionally, social media is the fastest way to deliver your messages into the marketplace. Tactics such as pitching bloggers, reporters, blogging, producing quick videos, tweeting,…
  • Online Reviews– The Key To Boosting Auto Dealer Sales

    admin
    3 Jul 2014 | 6:40 am
    According to digitaltrends.com, 87 percent of consumers are influenced by positive reviews, but it only takes one negative review to cost the company 30 potential customers. Just as one positive review can reign in potential leads, one negative review can have detrimental effects on sales. (Photo By: twobee/freedigitalphotos.net) In our previous blogpost about social media in the automotive industry, we briefly discussed the effects of online reputation, but the subject is so crucial to auto dealer success, we decided to dedicate an entire blog to auto dealership online reputation management.
  • What’s The Cost of Social Media To a Car Dealership?

    admin
    30 Jun 2014 | 1:50 pm
    According to www.Dealer.com, 38 percent of new car buyers will research their purchases using social media and 23 percent of new car buyers will share their experiences on social media. There is no question that social media is taking precedent in the automotive industry, and this change is happening so fast that many dealerships are behind. The sale begins online with the majority of consumers researching their purchase via the Web versus in the past when the sale started at the dealership. (Photo: Vichaya Kiatying-Angsulee/freedigitalphotos.net) Ninety-five percent of vehicle shoppers use…
  • What Google Panda 4.0 Means for Your Business

    admin
    27 Jun 2014 | 10:44 am
    Last month Google released its most recent update, Google Panda 4.0, which completely altered SEO & SMO strategies across all industries. With this update, tactics like aggregating information from outside sources to improve SEO will no longer work. Instead, Google Panda gives precedent to websites with relevant, original content that users want to read. The algorithm uses click-thru rates, SERP return rates and overall time on the site to rank websites based on this user experience. So, how do you provide content users want to read? Provide story-like content across all social media…
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    Adam Sherk

  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
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    The Blog of Matthew Loop

  • How to Create a Lucrative Business with Low Stress

    Matthew Loop
    26 Jul 2014 | 11:51 am
    In this quick video, you’ll discover one of the most lucrative and low stress business strategies that leads to greater happiness. Join me at one of my favorite restaurants in Bogotá called Patagonia Asados del Sur! When visiting, I was reminded of this powerful business lesson that very few seem to employ.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: How to QUADRUPLE Your Income in a Bad Economy Selling Products Online? Watch This FIRST 3 Ways to Add an EXTRA $100,000 in Recurring Income…
  • 4 DUMB Chiropractic Website Mistakes

    Matthew Loop
    17 May 2014 | 5:31 am
    In this eye-opening training video, you’ll discover the common and costly chiropractic website mistakes to avoid that kill your credibility, believability and new patient numbers from social media. This is a must-watch for all doctors looking to be more effective and have a greater impact online.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for Chiropractors The 7 BEST Chiropractic Practice Marketing Strategies Free Chiropractic Marketing Ideas That…
  • Free Chiropractic Marketing Ideas That Attract More Patients

    Matthew Loop
    16 May 2014 | 7:20 am
    In this video, you’ll discover two powerful chiropractic marketing ideas that grow your practice quickly. You’ll be able to implement these proven strategies immediately and see more website traffic and new patients. In today’s time, you MUST be using these modern chiropractic practice marketing methods so prospective patients don’t think you’re outdated and out of touch.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for…
  • Social Media Marketing Expert Speaks in the Dominican Republic

    Matthew Loop
    9 May 2014 | 8:36 am
    In this video, Dr. Matthew Loop takes you to the beautiful and exotic island of Dominican Republic. This is a speaking clip at the Paradisus Punta Cana resort where the Ultimate Caribbean Adventure Mastermind was hosted. The big 3 topics that were discussed were: 1) How to attract 2-3x MORE new customers / clients with social media without spending money on traditional advertising. Facebook, Google+ Local, Pinterest, Instagram, Yelp, and Twitter were discussed in-depth. 2) Psychology, persuasion, brand positioning, manufacturing celebrity, pre-framing, and influence as it relates to sales and…
  • How to Copy Your Google Reviews (without getting slapped)

    Matthew Loop
    6 May 2014 | 7:42 am
    In this valuable video training, you’ll find-out the correct way to copy and repackage your Google+ Local reviews so you don’t get penalized! As a business owner, you must be doing this to showcase client feedback on multiple channels. Don’t make the dumb mistake most individuals are making, though.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for Chiropractors 3 Instant Income Multipliers For Chiropractors Avoid This Chiropractic Practice…
 
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    Elaine Gantz Wright

  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
  • Are You Content?

    elaine gantz wright
    31 Mar 2014 | 3:32 pm
    It’s hard to believe I started writing this blog  five years ago. Seems like five months in many ways—and yet, so much has changed and at breakneck speed.  The trailblazers along the social-media super highway—accelerators such as Chris Brogan, Brian Solis, Beth Kanter and Clay Shirky—continue to inspire and challenge my thinking as they constantly reinvent, re-calibrate and re-conceptualize their own approaches to social media, their audiences, the web and their own livelihoods. It is, indeed, an ever-changing frontier out there . . .well, out here, as well. Where are we five years…
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    Diva Marketing (Blog)

  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    Toby
    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
  • Beyond The Ink Smudge To Digital Relevancy

    Toby
    17 Jul 2014 | 10:45 am
    Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
  • Second Screen TV - Research

    Toby
    11 Jul 2014 | 8:46 am
    Picture this. It's been a stressful week and you're looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It's a scene played-out in many homes for nearly 70 years. Over the past few years a there have been a few changes in How we watch TV. On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. . A couple of weeks…
  • Fourth of July - Peachtree "Community" Road Race

    Toby
    4 Jul 2014 | 11:03 am
    In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world's largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it's fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life. Even for the…
  • 7 Tips To Rockin' Facebook Engagement A La Frank Somerville

    Toby
    3 Jul 2014 | 1:37 pm
    During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement ... especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
  • Announcing 2014 Shelton Washington Olympic Peninsula Real Estate Master Sponsor Richard Beckman

    Israel Rothman
    7 Jul 2014 | 8:43 am
    From Google Search (less the lead generators)  Richard Beckman Realty Group Inc. Shelton Washington Olympic Peninsula Real Estate and Property Management WEICHERT, REALTORS® – Reynolds Real Estate Van Dorm Realty Century 21 360-426-5521 | Announcing 2014 Shelton Washington Olympic Peninsula Real Estate Master Sponsor Richard Beckman – before you call WEICHERT, REALTORS,®, Reynolds Real Estate, […]
  • 2014 How to optimize for competitors proper names and feed their customers to you

    Israel Rothman
    13 Jun 2014 | 8:04 am
    By optimizing for competitors proper names, your telephone number comes up on mobile search when your competitors proper names are searched for, clickable if done properly!  This is how it is done: Auto Dealers Sponsored By Tom Denchel Ford: Prosser – Phone  888-711-9135 According to Google Search for Auto Dealers Prosser Washington – less the […]
  • 2014 – What I would do with an empty building to fill it up – How-to-Guide Blueprint

    Israel Rothman
    10 Jun 2014 | 9:25 am
    According to this recent survey in the Oregonian More than half of U.S. adults have had to cut back elsewhere to cover their rent or mortgage, according to a new survey. The John D. And Catherine T. MacArthur Foundation found that 52 percent of adults had made trade-offs. Of those: 21 percent took a second […]
 
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    SocialTimes

  • Instagram’s Bolt is Now Official

    Mona Zhang
    29 Jul 2014 | 2:48 pm
    Instagram has launched Bolt in New Zealand, Singapore and South Africa, reports our sister site Inside Facebook. This is despite the fact that the CEO of mobile voice app Bolt penned an open letter asking Instagram not to steal its name: We’ve seen the rumors. You’re about to launch a one-touch photo-messaging app to rival Snapchat. And we sincerely hope it’s a spectacular success.   There’s just one problem: You’re going to name it Bolt.   We know it’s a great name, because we chose it last year when we set out to build a better mobile voice and messaging experience.
  • Weddings Are Becoming a Social Media Affair [Infographic]

    Kimberlee Morrison
    29 Jul 2014 | 2:40 pm
    Weddings have always been a social affair and now they have become a social media affair. According to a survey from Mashable and TheKnot.com, the wedding experience becoming more and more digital. According to the survey, 28 percent of brides-to-be alert their social networks by updating their statuses immediately. Twenty-four percent said they updated their statuses the next day. However, even before becoming affianced, 70 percent of those surveyed said they were using Pinterest to plan their weddings. Eighty-nine percent make use of various wedding apps to look for dresses, stay organized…
  • The Pirate Bay Doesn’t Die — It Multiplies

    Kimberlee Morrison
    29 Jul 2014 | 1:50 pm
    The Pirate Bay has been a thorn in the side of the entertainment industry for years. Throughout its lifetime, the torrent search website has faced massive success, some serious setbacks and bans all over the world. Despite its problems, The Pirate Bay has endured; fans continue to torrent through the site, which is still expanding. While multiple ISPs have banned The Pirate Bay, traffic to the site has doubled in the last three years. According to Torrent Freak, a leading file-sharing news site, The Pirate Bay has been banned in a number of European countries, including Denmark, the U.K. and…
  • How to Send Your Least Favorite Human Annoying Cat Facts

    Phi Tran
    29 Jul 2014 | 12:55 pm
    What happens when you take the Internet’s favorite animal and turn it into the world’s most annoying troll? Why an app, of course! The app in question isn’t your average cat app, it’s Cat Facts, an old Reddit prank that is now readily available to anyone with an Android smartphone. Essentially, the application will offer the user the ability to select a friend from their contacts and then send them facts about cats on the interval of their choosing. The most novel aspect behind this app is that the messages will be sent anonymously from my own personal server. The…
  • LinkedIn Redesigns Profiles to Make You ‘Ridiculously Good Looking’

    Mona Zhang
    29 Jul 2014 | 12:05 pm
    LinkedIn released a revamped profile on its mobile site and apps today, aimed at helping people break the ice. The new profile provides an at-a-glance view that prioritizes information depending on how much time you have. The top now displays a user’s alma mater and current job, in addition to mutual connections. From LinkedIn’s blog post announcing the news: What if, minutes before you met me for the first time, someone whispered in your ear and reminded you not only where I work (LinkedIn) and what I do (product management), but also who we both know in common, whether we…
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    VIRALBLOG.COM

  • Heineken Launches Social Experiment With SNL’s Fred Armisen

    Marion aan 't Goor
    29 Jul 2014 | 8:00 am
    Heineken just launched a social experiment campaign across the US with comedian Fred Armisen, called Routine Interruptions. What’s the idea behind Heineken’s Routine Interruptions? Fred Armisen, of Saturday Night Live fame, calls a public pay phone and waits to see if anyone walking by picks it up. If the person answering the phone agrees to do what Fred says (he doesn’t reveal it’s him, of course), they get to experience a once in a lifetime night on stage with Fred. Heineken’s aim is to pull the always busy city folk out of their daily routine through these…
  • Yahoo’s Search Share Has Just Dropped Below 10%

    Igor Beuker
    27 Jul 2014 | 12:42 pm
    New data from comScore on the search industry shows that Yahoo’s search share has just dropped below 10%. Is Mayer Yahoo’s messiah? Yahoo’s share of the U.S. search market is under 10% for the first time ever. The new score is 9.8%, its lowest ever. Large blogs, like TechCrunch, predicted that Marissa Meyer would be the messiah for Yahoo. We however, soon concluded she was definitely not. Yahoo: Search Share Has Just Dropped Below 10% Since Meyer became Yahoo’s new CEO almost everything has dropped at Yahoo. Its display ad business fell 7% last quarter, but revenue from…
  • Top 5 Videos In Viral Friday: JIBO

    Martin Michalik
    25 Jul 2014 | 7:34 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. JIBO: The World’s First Family Robot Click here to view the embedded video. Just in case you missed it, there will be a new, personal robot available, soon. Meet JIBO! I’ll cut the talking, enjoy the video that got more than 3.4 million views over the last week. It’s cute,…
  • Mobile Tectonics: The Next Billion Dollar Startups?

    Igor Beuker
    24 Jul 2014 | 7:29 am
    The rapid revolution of the mobile ecosystem makes VCs aware: mobile tectonics is their focus to scout the next game-changing startups. The mobile tectonics roadmap helps VC Sequoia Capital to drive superior growth. Indeed, Facebook bought WhatsApp for $19 billion in cash and stock earlier this year. Surprised that WhatsApp is part of Sequioa’s portfolio? Discover more about mobile tectonics and coining mobile trends. Discover the insights here. Sequoia Capital: The Mobile Tectonics Roadmap Their roadmap is clear. When it comes to mobile tectonics, there are three layers. Layer number…
  • How CMOs Use Big-Data in Marketing & Media for Growth

    Igor Beuker
    21 Jul 2014 | 8:13 am
    Today CMOs have so many big-data marketing and media analytical options that they are able to drive superior growth. Some become the super predictve CMO (like Tom Cruise above). Other CMOs however, seem to drown in the big-data options to become paralyzed. For this group and the CMOs that call big-data a marketing hype, I suggest you read along. Marketing used to be an art, now it’s a science. Learn how big-data can drive superior growth. Big-Data Gives CMOs Decision-making Firepower Better analytical tools, new methods and approaches in recent years has given CMOs significant new…
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    Pamorama | Social Media Marketing Blog

  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
 
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    Exploring Conversational Media

  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
  • Four things to pack for SXSW

    Jeff Esposito
    23 Feb 2014 | 1:40 pm
    So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our smart phones have a million and one things that they can do for us, with that said, the one thing that they suck at is keeping a full charge. With all the panels, parties, etc. you will more than likely be faced with a phone in need of a charge. With outlets in short supply and constant movement,…
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    Social Media B2B

  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • Give Your B2B Customers Clear Calls-To-Action on Social Media

    Jeffrey L. Cohen
    26 Jun 2014 | 4:00 am
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • B2B Sales Pros Need to Create Demand with Content Marketing

    Jeffrey L. Cohen
    18 Jun 2014 | 4:00 am
    I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process. Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it. Highlights of the Conversation:…
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    {grow}

  • Would you erase yourself from Google search results?

    Mark
    29 Jul 2014 | 3:00 am
    Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with. In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: Erasing yourself from Google. New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S,?  And what happens when you…
  • The Twitter Book that changed everything

    Mark
    28 Jul 2014 | 3:00 am
    I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. It’s a strange thing, and something you could never predict, but what started out as a hand-out for my college class morphed into the best-selling book on Twitter in the world, The Tao of Twitter. Not a day goes by that I don’t get a message from somebody thanking me for writing the book, some even telling me that the book has changed their lives. That’s why when it…
  • Live first. Post later.

    Amber Osborne
    25 Jul 2014 | 3:00 am
    By Amber Osborne, {grow} Contributing Columnist This past weekend I was at a concert in Vegas for my birthday. It was a tour opener for the bands Nine Inch Nails and Soundgarden, each iconic bands in their own rock genres. I’ve seen Nine Inch Nails a few times in the past; it’s always an unforgettable energetic show where the whole crowd becomes a connected entity to the pulsing, loud music and the visual experience on the stage. This time something was drastically different — the crowd seemed disconnected. Countless people were sitting down with their heads down and faces…
  • 26 Reasons Digital Marketing Matters So Much to the C-Suite

    Grow Community
    24 Jul 2014 | 3:00 am
    By Rob Petersen, {grow} Community Member Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. Do the…
  • 5 Reasons LinkedIn Has Lost Its Luster

    Eric Wittlake
    23 Jul 2014 | 3:00 am
    By Eric Wittlake, {grow} Contributing Columnist Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on. In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and…
 
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    Janet Clarey

  • There is no one ‘right’ online platform to support learning

    Janet
    3 Jul 2014 | 11:04 am
    If you’re in the profession of learning & development you would no doubt select “TRUE” to the following statement if it was presented as a test question: We know that instruction, when spaced over time, produces substantial learning benefits (i.e., better retention) than instruction delivered at one-time. (follow that link to a great paper by Will Thalheimer – worth your time) That said, it seems there are still a fair amount of one-time events being developed. One course. One class. One workshop. One time. At the eLearning Guild Academy, I work with…
  • Community Manager Appreciation Day

    Janet
    27 Jan 2014 | 9:44 am
    Started by Jeremiah Owyang in 2010, today is Community Manager Appreciation Day - a day to say thanks! I’ve been a “part-time” community manager for the past six months supporting the Bloomfire communities that supplement Guild Academy live online courses. I was reflecting on the role of community manager and ran across this slide presentation from The Community Roundtable on ‘the dark side of community management.’ According to the eBook, a result of discussion among members, the biggest challenges community managers face: Lack of or limited resources Lack of…
  • What do we actually do in isolation anymore?

    Janet
    30 Dec 2013 | 10:59 am
    A guest post on VB Business titled Coming 2014: a smarter, interconnected you identified four changes to keep an eye on next year. The last paragraph under the first  prediction says: …a new era of social experiences around activities that were previously done individually; those experiences will no longer be consumed in isolation, but in a living, breathing network. The writer doesn’t give any examples of the specific types of activities that will no longer be done individually but this prediction made me wonder about the loss of what I would call healthy isolation – the…
  • Don’t be afraid to breach the evidence-free zone

    Janet
    30 Oct 2013 | 9:21 am
    I had the pleasure of attending a speech by Hillary Clinton a few weeks ago. One phrase she used was “evidence-free zone” and I couldn’t help but think about it in the context of the L&D industry. Here’s what Clinton said: “Increasingly, we have emphasized scorched earth over common ground. Many of our public debates are happening in what I like to call an evidence-free zone, where ideology trumps data and common sense.” – Hillary Clinton, Hamilton College I can’t count how many times I’ve cringed when someone stands in front of a group and…
  • Don’t look back (or down)

    Janet
    24 Sep 2013 | 10:34 am
    What’s your earliest memory of school? Mine is the school bus. Of course this “memory” might not be a true memory but me internalizing my mother’s story of her four-year old girl who was so small she had to board the bus knees first. She told it many times – mostly for encouragement or as a reminder of an independence streak (apparently, I didn’t look back). True memory or just true-ish, that act of climbing the stairs vs. walking them has become symbolic. It’s volunteering for a promotion even though the boss was nasty piece of work, running a long…
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    360i Digital Agency Blog

  • Case Study: How Smirnoff Captured the Millennial Spirit on July 4

    360i
    29 Jul 2014 | 10:30 am
    For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the brand’s peak sales window of the year. Using social media to connect with consumers where they were already capturing and sharing the festivities, Smirnoff entered the holiday conversation in a way that delivered tangible value to July 4 celebrants.
  • Ad Age Touts Clinique’s ‘Fresh Start’

    360i
    29 Jul 2014 | 7:25 am
    360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique Sees Hope in a Fresh Start”), noting how the brand strategy marks a step away from the “tried-and-true marketing playbook” and contemporizes Clinique to align more closely with culture. The message is all about empowerment, new beginnings and having the…
  • Bing Integrates Twitter within its Search Engine

    Scott Walldren
    28 Jul 2014 | 7:20 am
    Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help searchers discover the most relevant answers to their Twitter-related queries, which may include user handles, hashtags and the like. Bing believes this new tool is useful since the most interesting content can be determined by its “popularity,…
  • Online Radio and Music Streaming: Untapped Potential for Marketers

    Rebecca Priest
    28 Jul 2014 | 6:56 am
    After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats Electronics for $3 billion in May, while iHeartRadio recently announced some much buzzed-about updates to its personalized music algorithm. Today, one third of Americans regularly listen to online radio, and this number continues to climb:…
  • What’s Buzzing: #Throwmeback, Facebook’s Save Button & More

    Amy Donnelly
    25 Jul 2014 | 12:29 pm
    San Diego ComicCon 2014 kicked off this week with behind-the-scenes sneak peeks, panels and multiple movie premieres. In other entertainment news, America’s favorite parody artist Weird Al celebrated his first ever No.1. album following a week-long marketing blitz. And in 360i news, we released “Global Twitter Trends: Brazil,” the first whitepaper of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. Read on for more updates from the week in Ad Land. Swarm Officially Replaces Foursquare Check-ins Just two…
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    The Next Web » Social Media

  • How most startups mess up their marketing

    Katie Burke
    29 Jul 2014 | 10:56 am
    Katie Burke is the Director of Media & Analyst Relations at HubSpot. Recently, a startup called Pressfarm launched, promising to provide the names, emails, and Twitter accounts for journalists so that entrepreneurs could get outstanding coverage for their business. There’s just one major problem with this business proposition: the hardest part of getting press for your startup isn’t getting reporter’s contact information at all. In fact, many reporters in the startup world provide emails in their Twitter bios. Those who don’t can often be found with a quick Google search, or…
  • Leak lets you send nearly anonymous emails to friends, family and enemies

    Roberto Baldwin
    28 Jul 2014 | 2:26 pm
    Leak is a new email service that lets you send messages without disclosing your identity. Because passive aggressive subtweeting and Facebook rants aren’t enough. The service is simple: Type in the email address; choose your relationship (friend, family member, coworker, friend of a friend, or “someone”); type a message and hit “Send This Leak Anonymously.” The recipient will get an email with that thing you’ve always wanted to say but were afraid to. Maybe it’s a declaration of love. Maybe you just need to tell your boss to stop being such an ass. Whatever your message, it’s…
  • The science of viral content: Which emotions are shareable for different age groups and genders?

    Kelsey Libert
    28 Jul 2014 | 12:42 pm
    This post originally appeared on the Buffer blog. Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”). Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement. But understanding these factors in and of themselves is only half the story; the other half is understanding your…
  • Why it might be time for Twitter to start filtering your feed

    Martin Bryant
    26 Jul 2014 | 10:54 am
    If you came to this article via our Twitter account, did you click the link the first time we tweeted it? Maybe the second? Or the third? It seems that of late, publishers are losing their inhibitions when it comes to tweeting a link to the same piece of content multiple times over a period of hours or days. I’ve noticed a particular leap in this practice since Twitter’s new Analytics dashboard launched earlier this month. The realisation that tweets from any given account get seen by a tiny fraction of its total followers seems to have hit home. At... This story continues at The Next Web…
  • Online payments and prostitution: How the internet is transforming the oldest profession

    Courtney Boyd Myers
    26 Jul 2014 | 10:00 am
    The world is moving toward a paper-free financial system, but in the borderline-legal organizations of the world’s underbelly economy, cash still reigns as king. Any good business owner is keen to please his or her customers, particularly when it comes to prostitution. To avoid the awkward fumble of cash after a lusty romp, the frictionless convenience of digital payment systems is becoming more attractive. How long before sex workers and escort services in the US and Europe start accepting payments via services like Venmo and PayPal, and currencies such as Bitcoin, instead of cash? The…
 
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    Courtney Engle Robertson

  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    While your WordPress website may not be printed often, you can help the visitors that do want to print articles and offer them a few settings. Without styling, the printed page may have a weird layout and use all the colors of your blog.  This isn’t ideal for printing purposes. Print Friendly and PDF Button The WordPress plugin Print Friendly and PDF Button will make quick work of displaying your website content in a printer friendly mode when a visitor clicks the printer button on your site. In the settings, I actually don’t display this printer button within the posts on my…
  • Use Heading Tags to Help Your Readers

    Courtney Engle Robertson
    26 Jun 2014 | 2:00 am
    Have you been using headings and heading tags in your blog posts?  If not, it’s time to dust off your posts and help your readers. Heading Tags Make Reading Easier When you break the main ideas down into several sub-topics, it is a lot easier on readers to quickly skim the content.  Visitors will read what interests them, but may not everything you’ve shared. Headings also clarify for readers the main points.  By having headings, your content is more memorable. Heading Tags Help Search Engines Find You While no longer as important as it was a few years ago, including Headings…
  • What Color Should Your Website Links Be?

    Courtney Engle Robertson
    25 Jun 2014 | 2:00 am
    Have you ever visited a website and tried to click on some text that looked like a link, only to be deceived by the author (see what I just did there)?  It’s happened to me a few times, and often because the client treats their website as though it is Microsoft Word. While it seems like something obvious, some writers neglect these basic rules and make a mess of their sites from the visitor’s experience. Nothing happens when I click on text that is blue and underlined, despite expecting a link to take me somewhere. Website Design: Best Practices When you are writing posts on your…
  • Mobile Responsive Navigation and Accessibility

    Courtney Engle Robertson
    24 Jun 2014 | 2:00 am
      What areas of your website navigation pass the test? See this Slideshare to review what areas of your site may need help with usability: Responsive Navigation When people visit your website, can they navigate around without pinching and zooming, especially on your navigation bar?  On this site, I implement a drop navigation system that works well for thumbs.  This is built in to my preferred theme framework, Headway. Users click on the drop menu, and select what page they want to go to.  Dropboxes like this are common in forms elsewhere online, and make sense for users.
  • Does Your Website Have An Email Opt-In?

    Courtney Engle Robertson
    23 Jun 2014 | 2:00 am
    Email newsletters are said to be the real gold in your marketing mix, but you may be missing out on building your list.  Does your website have an easy to spot email opt-in form? You’ll need an email marketing service that collects and maintains your list of subscribers.  I like MailChimp. Where To Place An Email Opt-In Form Home page – Ask for this near the top of your home page. Consider only asking for their email address here. On a sidebar – Keep this near the top of your sidebar At the end of a blog post – Either embedded at the bottom of a post or as a pop-up…
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    The Social Workplace

  • How HR can Align Employee Engagement to Business Success

    Elizabeth
    14 Jul 2014 | 6:00 am
    As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I’ve come to realize is that employee engagement means different things to different people… and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools necessary to be more…
  • Enabling The Social Workplace Through Social Technologies

    Elizabeth
    27 May 2014 | 2:34 pm
    Image courtesy of equatehr Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while “72 percent of…
  • 2014 CMO’s Guide to Social Platforms

    Elizabeth
    26 Mar 2014 | 6:24 am
    Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers. For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in…
  • Employees Are Your Best Brand Advocates #infographic

    Elizabeth
    25 Mar 2014 | 11:56 am
    Why is it so important to leverage your employees as brand advocates? Because they’re TWICE as trusted as your C-level executive!
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    CompuKol Connection » Blog

  • How to Start Marketing Your Business Online

    Michael Cohn
    28 Jul 2014 | 2:00 am
    This entry is part 3 of 3 in the series Marketing Your Business Online   While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website,…
  • The Elements of Creating Perfect Content

    Carolyn Cohn
    24 Jul 2014 | 2:00 am
    As you are thinking about creating new content to share online, you most likely realize that a great deal will go into that content. It doesn’t just appear at the wave of your magic wand without any effort behind it. The elements of perfect content There are many different elements that come together to form perfect content. Of course, the content must be written extremely well; however, there are other aspects of content creation that are also important to the success of the content and without which you will not get nearly as far as you would if you had them. Your content must be…
  • The Best Ways to Connect With Your Audience on Social Media

    Michael Cohn
    21 Jul 2014 | 2:00 am
    So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. The importance of connections online In an extremely fundamental way, if you don’t connect with your audience (and that connection must be on an emotional/human level), you are finished before you even begin. You may be the most extraordinary writer and business person ever known to…
  • Will Online Marketing Work for Your Business?

    Michael Cohn
    17 Jul 2014 | 2:00 am
    This entry is part 2 of 3 in the series Marketing Your Business Online   This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet…
  • Why You Should Market Your Business Online

    Michael Cohn
    14 Jul 2014 | 2:00 am
    This entry is part 1 of 3 in the series Marketing Your Business Online   If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for…
 
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    Sneeze It

  • Social media and the World Cup

    David Steel
    5 Jul 2014 | 5:22 am
    It should come as no surprise that major sporting events trend quickly on social media, and with a global event like the World Cup, that number has been soaring—and even breaking records—in recent weeks (the infamous Suárez bite notwithstanding). There have been more than 1 billion (yes, BILLION) Facebook interactions surrounding the 2014 FIFA World Cup by more than 220 million users since the games started. During the recent Brazil-Chile match, nearly 389,000 tweets were sent per minute, beating out the record set during the Super Bowl back in February. If you have absolutely ZERO…
  • What do we mean by “Websites are dead”?

    David Steel
    25 Jun 2014 | 5:26 pm
    If at first you don’t succeed, try try again. We’re all familiar with the age-old song and dance. But what happens when you attempt to do the same thing over and over with the same lackluster results? You begin to realize your efforts are no longer working. Like you, we’ve had to pull back and reevaluate our marketing strategy to keep up with the needs of our ever-changing market. After scratching our heads, running tests, and crunching the numbers, we have finally cracked the code and come up with a concept so revolutionary, it might initially scare you. Websites are dead. Hope we…
  • Say hello to Facebook’s new “Ask” feature

    David Steel
    23 Jun 2014 | 5:46 am
    Facebook recently announced a brand-new feature that rates pretty high on the creep scale, if you ask us. A new “ask” button appears next to a user’s relationship status if they don’t already have one listed. You can ask a Facebook friend (you must first be connected) out for a drink and then request them to list their status as either single, engaged, married, or in a civil (or very complicated) relationship. The owner of the page can respond to the request and that information only appears to the person doing the asking (and will still remain private for all of your other Facebook…
  • The social media apps you can’t live without

    David Steel
    14 Jun 2014 | 4:43 am
    Staying connected to your friends and family is much easier with the right apps at your fingertips. Here are just a few that we love! Buffer: This app makes it easier than ever to share your content to a variety of social media platforms. The bit.ly integration (URL shortener) has an advantage over sites like Hootsuite (another scheduling tool) and there’s not much of a learning curve to get started with this app. Snapchat: Create funny videos to send to friends, which will self-destruct after 24 hours. Available for both iPhone and Android, this is a highly addicting, lighthearted app and…
  • Why you Should Always Optimize your Images for SEO

    David Steel
    9 Jun 2014 | 8:08 am
    Search Engine Optimization (or SEO) is necessary to get people to find you on sites like Google, Bing, and Yahoo. These search engines crawl through webpages like a blind spider—meaning that they can read text but they are unable to see pictures. This is why it’s so important to label the images so that bots know what they are looking at. Give your images descriptive names. When you upload a picture to your blog or website, try not to use the default camera dump name (does “IMG00.jpg” sound familiar?) but label it something like “pesto-and-garlic-spaghetti.jpg” instead. No one…
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    Pushing Social

  • The Cure for Blogging Procrastination

    Stan Smith
    29 Jul 2014 | 6:00 am
    Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? I understand how you feel. As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Plus, publishing content probably isn’t your only job. I get it. This isn’t simple or convenient. However, my friend, you need to suck it up. Marketing isn’t an option and it has to get done. It’s your business and vision on the line and we have to make it happen. You need new content to…
  • [Podcast] Episode #21: How to Boost Your Online Visibility with Denise Wakeman

    Stan Smith
    28 Jul 2014 | 7:51 am
    http://traffic.libsyn.com/pushingsocial/Denise_CombinedTrack_mixdown.mp3 Push Me To Subscribe to the Pushing Social Podcast I've been following Denise Wakeman for a while and I've always found her business blogging advice very helpful. We were able to get her on the PS Podcast to discuss her strategies for increasing your online visibility via your blog and social media. In this episode we discuss: 1. Why introverts may have an advantage as social media marketers! 2. Where to start when creating your online visibility strategy 3. How "boring" businesses can effectively use content marketing…
  • Fired Up Friday – No Apologies

    Stan Smith
    25 Jul 2014 | 5:46 am
    It's Fired Up Friday again and today's post is a message specifically for the ladies in our audience. I find it troubling that most women seem uncomfortable asserting their expertise, experience and talent. I think it's time for women to stop feeling guilty for being assertive. How many of the situations in this video from Pantene can you relate to? How often do you apologize when you shouldn't? It's also time for men to appreciate this quality in women and let them know that they don't have to be sorry for being assertive. The reason this all matters so much is that confidence is contagious,…
  • Why Your Blog Must Sell Sell Sell

    Stan Smith
    24 Jul 2014 | 12:46 pm
    Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad's performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. “It’s Not Creative Unless It Sells” - often quoted by David Ogilvy Content creators, especially bloggers, should adopt this approach. Blogging Ghettos and Shantytowns Occasionally I find myself on Stumbleupon clicking the next button to visit sites served up by Stumbleupon’s algorithm. These online field trips shows that the web…
  • [Podcast] Episode #20: Why Your Blog May Need A Vacation

    Stan Smith
    22 Jul 2014 | 4:00 am
    http://traffic.libsyn.com/pushingsocial/20_Stan_Spark_Final.mp3 Push Me To Subscribe to the Pushing Social Podcast Is it getting harder to discover new blog post ideas? Has your content marketing plan ground to a halt as you search for some inspiration that will get you excited about publishing again? I've been there and I've discovered three ways to beat creative burnout. In this episode of the Pushing Social Podcast I'll give you 3 ways to beat burnout and revitalize your creative energy. Right Click Here to Download This Episode Did You Like This Episode? It would be great if you could…
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    33 Charts

  • Lockstep Medicine

    DrV
    10 Jul 2014 | 8:12 am
    In medicine it seems .. We idolize leadership but promote management. We marginalize vision while rewarding process. We worship list makers. We’re trained as responders not initiators. We propagate a culture of permission and seek to breed a generation precisely like the last. We believe that thought leadership and the transmission of ideas happens on an 17th century communication platform. Wes Fisher has it right this week on Kevin MD when he asks, ‘What kind of doctor are we breeding?’ And what kind of leaders are we creating? Image via Wikipedia
  • Dr. Google, the Quack

    DrV
    7 Jul 2014 | 7:57 pm
    For years we believed that Google would bring us the information we need.  Tom Krazit at Gigom suggests that the party may be over.  Search has become so algorithmically corrupt that its hard to understand or believe what we’re getting. The thing that gets me is that we’ve become such informed consumers in so many other areas of our lives. We buy organic vegetables, we obsess over miles-per-gallon in our prospective cars, and we demand that our artificially valuable gems weren’t touched by desperate violent gangs before they reach our fingers. Yet we assume that the information being…
  • Creative Confidence

    DrV
    3 Jul 2014 | 12:37 pm
    I just finished Creative Confidence - Unleashing the Creative Potential Within All of Us.  Written by Dave and Tom Kelley, founders of IDEO, it represents a critical bit of thinking on creativity. Here’s what you get:  The authors demystify the creative process, represent it as a critical skill for working professionals, and then offer granular steps to achieving creative confidence. Beyond a look behind the curtain at the processes of the world’s most successful creative consulting organization, the Kelleys deliver a backhanded motivational book that will have you seeing your…
  • Build It and They Won’t Necessarily Come

    DrV
    1 Jul 2014 | 5:50 am
    Just because you create something doesn’t mean that anyone will look at it. I taught at in an educator certificate program at Baylor College of Medicine recently.  We were doing a hands-on drill on digital footprint and reputation management.  When discussing our findings, one of the attendees concluded that just because you post something doesn’t mean someone will read it.  This, of course, created a priceless opportunity for discussion. Few realize what it takes to successfully deliver a message or idea.  And fewer recognize the level of consistency necessary to establish a…
  • Medicine and The Access Effect

    DrV
    18 Jun 2014 | 1:33 am
    I overheard on Twitter last week that there are institutions that don’t allow the use of smart phones by physicians.  It seemed hard to believe. Then it made sense.  Because we’re in transition between siloed and networked worlds. Our siloed world supports encounters with the health system that are isolated, episodic and dependent upon the capacity of a single provider.  A networked medical world operates in real-time and is supported by decision-making intelligence that extends beyond what one person can offer. Modern medical work is rooted in the analog.  So doctors without phones,…
 
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    Social-Media

  • TDA Group Content Happy Hour: How to thin spend and influence people

    Paul Gustafson
    25 Jul 2014 | 4:30 pm
    It’s tricky—and costly—to navigate a world filled with ROI rabbit holes, oodles of influencers, and an ever-growing need for fresh content. This week’s digest explores how you can save money by hiring a content curator to repurpose existing assets, four key ROI questions every marketer should ask, and how to quickly plug into the networks of your industry’s key players. You’ll even find some earth-shattering SEO shakeups and irksome “Word Crimes.” Why We Are Hiring for a New Content Role (and You Should Too) By Joe Pulizzi at Content Marketing Institute Want to…
  • The Three Small Business Tools We Can’t Live Without

    Natalie MacNeil
    24 Jul 2014 | 8:55 am
    Have you ever noticed that a lot of successful entrepreneurs recommend like, a million tools to keep their businesses running? How in the world do they manage all their management tools??!! You need tools to run your business, but don’t let your tools run you! (Click to tweet!) I know it can feel really overwhelming to figure out which small business tools you need, and which ones you can live without. In today’s episode of She Takes on the World TV, I’m going to share with you the THREE (that’s right, just three) amazing tools that are absolutely essential to keeping…
  • How to find your USP

    Leon Spencer
    19 Jul 2014 | 5:42 am
    These days, just being ‘good enough’ isn’t good enough. If you want success you need to tell people what makes you special – your ‘unique selling proposition’, or USP. Here are some ways to explain why customers should choose you. You’re the only one What your business does, or sells, is unique – there isn’t another product or service like yours. This situation is pretty rare, but if your business is innovative you could be the only ones doing what you do. If your innovation is successful, beware of competitors coming in to take a piece of…
  • TDA Group Content Happy Hour: More tips for making the right decisions

    Paul Gustafson
    18 Jul 2014 | 10:56 am
    So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a useful YouTube trick, and find out about the perils of using public WiFi. Plus, get the details on the Wake ‘Em Up Webinar: Driving B2B Sales Through Content Marketing we’re co-hosting with MEDIAmobz on July 24. New Twitter Dashboard Lets You Measure Performance of Organic Tweets By Pamela Vaughan at HubSpot Ever wish…
  • Set Yourself Apart: Creating A Personal Brand When You’re Running A Business

    Natalie MacNeil
    17 Jul 2014 | 8:52 am
    This blog post is being brought to you by Visa Small Business “You’re She Takes on the World!” That’s a common greeting I hear from people at conferences and events I attend. Natalie MacNeil has become somewhat synonymous with the She Takes on the World brand, and I am constantly examining where my personal brand and business brand overlap and where the two brands should be more distinguished. This is a common dilemma for solo entrepreneurs, who make up the majority of small business owners. I believe business owners should inject their own personalities and personal…
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    Web Ink Now

  • Upgrade to Canada #social program nabs tourists from other countries

    David Meerman Scott
    28 Jul 2014 | 9:43 am
    Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day. I had an opportunity to speak with Siobhan Chretien from the Canadian Tourism Commission to learn about a terrific social experiment they conducted. Upgrade to Canada involved intercepting travelers at the Frankfurt and Lyon airports and persuading people to switch their holiday plans on the spot to visit Canada instead. People only had a few minutes to…
  • The Health Club That Tells Its Story by Exercising an Attitude

    David Meerman Scott
    24 Jul 2014 | 6:56 am
    I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the…
  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
  • The #Social CEO Drives Business for their Company

    David Meerman Scott
    14 Jul 2014 | 6:33 am
    When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a social CEO. Richard Branson, Marissa Mayer, and Arianna Huffington all have something in common. Not only are they CEOs of large organizations, they are also top executives on social media with a combined 6 million Twitter followers. I have had the social CEO discussion with leaders of smaller organizations and when done right, being social allows direct engagement with…
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    One Trouser

  • Appliance Repair In Glendale Ca

    admin
    28 Jul 2014 | 3:30 pm
    There is no need to suffer during the summer when your air conditioner fails to sufficiently cool off your house. You put on t have to spend time searching for a brand-new a/c and spending a great deal of cash when a repair person can take care of the unit. Huge a/c unit are frequently augmented with a humidifier. Many individuals find that they need a humidifier to make it much easier to breathe, such as when they are unwell or are struggling with an allergy. A busted humidifier doesn t constantly have to be changed. An http://appliancerepair-pros.com/appliance-repair-glendale service can…
  • Helpful Minneapolis Mn Appliance Repair Suggestions

    admin
    26 Jul 2014 | 10:03 am
    You can conserve cash by working with an http://appliancerepair-pros.com/appliance-repair-minneapolis expert. Home appliance prices are commonly far more costly compared with repairing it. As opposed to discarding your broken-down home appliance and spraying cash on a brand-new one, it is better to very first shot to get it repaired at a less expensive expense. Fixing your device and not purchasing a new one also extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their life time. There are households that can change a fridge or…
  • Uncovering The Right Person For Cincinnati Appliance Repair

    admin
    24 Jul 2014 | 11:17 pm
    Due to the fact that you have so many Appliance Repair Pros techs to select from when you need repair finished, it is a great idea to make use of online boards, compare, and visit review websites, to learn more about each tech. You can use websites like Angie’s List, as well as other boards and online forums, to find out exactly what past consumers have to say about a business. You will discover excellent and bad scores, and can narrow down the top business, in order to ultimately hire the most certified, and the repair service staff that has the best scores and evaluations for services…
  • Appliance Repair In Tampa Recommendations Everyone Can Utilize

    admin
    24 Jul 2014 | 11:05 pm
    Professional http://appliancerepair-pros.com/appliance-repair-tampa is not only fast but also effective. Some budget-minded fellows erroneously believe that they can fix their gizmos by themselves. While this may be true to a certain extent, it can sometimes be lengthy, costlier and annoying. In case you do not have experience with fixing devices, it might take you a lot of time simply trying to see where the trouble is. You put on t really need to go with all this. The basic thing to do is to call a professional appliance repair professional and your gadget will be repaired in an instant. A…
  • Discovering The Appropriate Individual For Appliance Repair In Norfolk Va

    admin
    22 Jul 2014 | 1:39 pm
    When you pick a local Appliance Repair Norfolk company for service, you need to discover which name brands they fix. Big business will likely carry out repair work on all significant brands, so they will have the parts in stock if replacements are required. You wish to make sure they can perform the work in a prompt fashion, which they have the right parts on hand. So, before you hire a business, it is very important to learn what products they service, and also if they carry all parts on hand, for the significant name brand appliances that you own. If parts are not available, replace.
 
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    We Are Social

  • We Are Social’s Monday Mashup #222

    Nick Mulligan
    28 Jul 2014 | 7:24 am
    Mobile social users engage more with brands Mobile social users are more likely than their desktop-only equivalents to ‘like’ branded content, according to a survey of 37,000 US online adults. The study asked recipients if they liked something a company posted at least once per week; 49% of tablet users and 46% of those using smartphones said that they did, compared to 37% of desktop/PC-only users. Meanwhile, 64% of US online adults access social media through desktops/laptops, 45% on smartphones and 25% tablets. Facebook releases Q2 results Facebook released its Q2 results last…
  • Social, Digital & Mobile in the Middle East

    Simon Kemp
    24 Jul 2014 | 8:29 am
    Continuing our series of reports on the social, digital and mobile landscapes of hundreds of countries around the world, today we’re very pleased to share a report on countries in the Middle East, North Africa and Turkey. As always, we begin with a quick update on the latest global figures: If you’re looking for in-depth numbers on specific countries beyond the Middle East, North Africa and Turkey, you may want to check out these previous reports: Global APAC Europe The Americas China India The Internet in the Middle East, North Africa and Turkey As in so many other areas of life,…
  • WhatsApp overtakes Facebook Messenger

    Jason Mander
    23 Jul 2014 | 8:03 am
    GlobalWebIndex’s latest figures show that WhatsApp has now passed Facebook Messenger to become the top mobile chat app globally. But as Quack! Messenger launches in the UK – promising its users a share of ad revenue – what factors are driving the boom in mobile messaging? And what fate lies ahead for the humble SMS? Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of their key findings. In 2014, we’ve seen an important transition in the mobile messaging space: WhatsApp is now being used by 39% of the mobile internet audience, pushing Facebook Messenger…
  • We Are Social – We Are Six

    Lisa Berardi
    22 Jul 2014 | 8:23 am
    Friday afternoon saw the London office down tools; embrace the heat wave and head down to Lovebox, our annual tradition. And boy did we embrace it, an afternoon filled with food, fair ground rides, laughter and an awesome line up at Victoria Park. Lovebox is not the only event we’ve been celebrating recently. In London, we have just turned six years old and we honestly can’t believe how quickly time is flying by. The last 12 months have been amazing, we’re winning more and more awards for our outstanding work as well as being officially recognised as a great agency to work for. And, as…
  • We Are Social’s Monday Mashup #221

    Nick Mulligan
    21 Jul 2014 | 11:12 am
    Facebook ad cost-per-views increase Two Q2 reports from Facebook’s Strategic Preferred Marketing Developers were released last week. Nanigans noted an increase of 47% in click-through-rates since Q1, or 146% year-on-year, coupled with a 57% quarter-on-quarter increase on the cost-per-thousand-views (218% year-on-year). Kenshoo, meanwhile, reported a 21% increase in ad spend for the quarter (51% year-on-year). Facebook regains number one spot for social logins After six straight quarters of falling behind, Facebook is now the number one site for social logins, according to tech company…
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    tcapushnpull.com

  • Who’s Idea is it Anyway: Announcing Kindle Unlimited

    Sarah Irish
    18 Jul 2014 | 12:40 pm
    This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups and then turn around and pilfer those brilliant ideas. I find myself torn between being someone who works in the creative industry, and a consumer. I value a great idea, but I also (maybe selfishly) love a good consumer experience.Today, Amazon announced the launch of their new program called Kindle Unlimited. It’s exactly as it sounds, for $9.99 you get unlimited books, much like Hulu or Netflix! Sounds amazing, right? Well, that’s because it is. So…
  • Facebook Retargeting: A Love Story

    Sarah Irish
    1 Jul 2014 | 11:48 am
    I’ll be honest I am a total marketing nerd. I absolutely love it when I am sitting at my desk perusing the Internet and I am served a perfectly timed ad. One that I can’t even help but click on. It brings me joy knowing that someone, somewhere targeted that ad especially to me. And by clicking on it I am making them squeal with nerdy joy.Just the other day, I was researching doggie daycares for my furry friend. I wasn’t finding anything that I liked and I was prepared to give up. Well then, as fate would have it, I was surfing Facebook and BOOM, the.perfect.ad. was served to me. It was…
  • My Favorite Digital Things

    Sarah Irish
    27 Jun 2014 | 1:01 pm
    Look, I don’t want to pick favorites or anything but some brands just do it better. There’s been a lot going on in the social-digi-blogi-sphere as of late. Here is a round up of my top favorite digital brands right now.Best Website - Williams Sonoma: Because content marketing and blogging are so widely popular,  large ecommerce websites are finding it hard to keep up with the kind of content consumers want. Williams Sonoma is doing a great job of bringing customers in and giving them the large photos, intuitive information hierarchies and streaming content they want.Best…
  • Ice Cream Sundae, a Summer Time Analogy for Social Media

    Sarah Irish
    20 Jun 2014 | 11:55 am
    It sure is hot out and all I can think about right now is a good old fashion Ice Cream Sundae. You know what I love about Ice Cream Sundaes? I love that they can be consistent and comforting, but given the right toppings, new and exciting. As I sit here, I realize this treat and social media have a lot in common. Having engaging, consistent content is critical base for a healthy Facebook environment. But sometimes, your audience craves something a little extra, maybe some rainbow jimmies or crunch coat. This is where special campaigns come into play. Regular Content (AKA Vanilla Base): Your…
  • Our Top 5 Favorite FIFA World Cup Commercials

    Sarah Irish
    12 Jun 2014 | 12:18 pm
    In honor of the opening day of the FIFA World Cup 2014, we have rounded up our top 5 favorite World Cup commercials from this year. We always love the work that comes out of sporting events. They evoke nostalgia and feelings of team pride. This year, we have seen quite a few longer pieces, particularly from brands like Nike and Powerade. We took a little survey and here are favorites –enjoy!#5. “Ian Darke Calls a Date” – ESPN #4. “Winner Stays” – Nike #3. “The Game Before The Game” – Beats By Dre #2. “The Last Game” – Nike #1. “Nico’s Story” –…
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    Social Media Network - Marketing

  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
  • Are You For Or Against: 'Right to be Forgotten' - Social Media

    11 Jul 2014 | 8:24 am
    Are you for or against: 'Right to be Forgotten'  We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a…
  • 3 Points To Remember When You Are Looking At Social Media

    4 Jul 2014 | 9:04 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity…
  • What To Post On Facebook? - Social Media

    18 Jun 2014 | 7:16 am
    Many a times am questioned as to what should the Facebook Posts be so that the Community starts to interact and the Communication between the Brand and the Community could start...First advice - a very critical one:Posts are not about bombarding sales messages. They are about 'Sharing'. This is what usually Appeals and is Useful / Beneficial to the person at Personal Level, Professional Level and or Social Level. Your Sales Message would not appeal to any of these right? So drop it!I work as Freelance Social Media Network Online…
  • How To Measure Your Social Media Efforts

    5 Jun 2014 | 8:37 am
    Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI.It is certain that while Social Media is easily available and can be networked with, it still does require investment, skill and thorough knowledge. These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource. Add to this just like any…
 
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    optimumexposure.co.uk

  • Forum Marketing – still worth if for Traffic & SEO

    Charlotte Britton
    15 Jul 2014 | 5:20 am
    Forum marketing feels like old school digital marketing as it was one of the original ways to drive visitors to a website and get inbound links. With the advent of SEO, forum marketing fell out of favour, as more web masters looked at short cuts for getting inbound links. Buying links or doing guest blog posts seems to have been the key areas where people have focused their attention to get inbound links. Short Cuts to Inbound Links With the recent updates from Google where people have been blatantly guest blogging purely for SEO purposes or buying links, people need to look at more…
  • Walking the Talk on SEO and SMM

    Charlotte Britton
    25 Jun 2014 | 9:04 am
    It’s been a while since I’ve posted. You may have thought I’d given up the ghost on this blogging malarky. Not so, I’ve been focusing on other online marketing. It’s been a busy year, after losing my sister in law after a courageous battle with cancer, we’ve headed over to near York to be closer to my older brother & his kids. On top of that, I’ve been focusing my efforts on the other two businesses that I’m involved in. So I’m back in ernest. Walking the Talk There are so many people, agencies, and companies offering social media from…
  • Hosting a Live Facebook Chat

    Charlotte Britton
    28 Jun 2013 | 1:33 am
    Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines. Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key. With the launch of reply to comments on Facebook pages a few weeks ago, this made having conversations on Facebook pages easy as people can respond to specific comments.  So what is a Facebook Chat? It’s a virtual conversation where people…
  • Social Media Interview with Sharon Cain

    Charlotte Britton
    22 Apr 2013 | 9:25 am
    In this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns. We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.  
  • OnLandscape – Walking the Talk of Social Media

    Charlotte Britton
    18 Apr 2013 | 9:54 am
    Walking the talk when it comes to social media is important as it backs up your credibility  knowledge and know-how. But it’s more than that, it is a USP. Since I started Optimum Exposure four years ago, it’s become a crowded market place with low barriers to entry. There’s so many different aspects of social, whether it’s PR, lead generation, market research, community engagement, or brand awareness. There’s then the different platforms to manage, report and measure your reach and interactions. OnLandscape was set up just over 2 years ago (in those days it was…
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    FutureComms

  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
  • The Future of Communications: Women?

    Paul Sutton
    19 Jun 2014 | 9:01 am
    It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the odd tongue-in-cheek #workingwithwomen sarcastic tweet. I may find the high-pitched and emotionally-charged environment when something exciting happens a little overwhelming at times. And the topics of conversation I’m exposed to…oh, the topics of conversation! But, for the most part, I like working with the laydeez. Yesterday…
  • Video: The Future of Communications

    Paul Sutton
    29 May 2014 | 1:37 am
    Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. Moderated by Adam Cranfield, it proved to be a fantastic taster of what’s to come on June 18th in London. If you have an interest in the future of the communications industry (and if you’re reading this I have to assume you…
  • 5 Corporate Facebook Lessons from an Indie Band [Case Study]

    Paul Sutton
    8 May 2014 | 1:54 am
    This week, rock band Embrace’s eponymously-titled new album entered the UK chart at number five. Which is quite an accomplishment for a band that sunk without trace eight years ago and whose last album, ‘This New Day’ released in 2006, really wasn’t that great. So what on earth does this have to do with PR, communications and social media? I’ve been following the band’s activity on Facebook for the last few months in the lead up to the new record, and it’s no surprise to me that it should chart so high given the way the band has gone about whipping its fans into a frenzy of…
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    Pam Marketing Nut

  • Want to Get Your CEO on Twitter? Stop Selling Your CEO Twitter!

    Pam Moore
    29 Jul 2014 | 10:10 pm
    Do you wish you could get your CEO on Twitter? Want to get your c-suite,  stakeholders and team members to jump on the social networks? Check out my latest episode of the Social Zoom Factor podcast to hear my answer and recommendation on exactly how you should handle this challenge and question. My recommendation may surprise you! Episode Highlights Is it time to get your CEO on Twitter? The importance of a social business strategy and plan. How to get buy-in. Developing an online and Twitter persona. Humanizing your brand. Bridging the social and digital divide. Resources mentioned: …
  • Relationships are the Life Raft of Technology & Social Media Evolution

    Pam Moore
    29 Jul 2014 | 4:46 am
      We wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time. Even though you may not want to admit it, chances are you have at minimum a slight addiction to technology, shiny objects, Twitter birds and social networks of any and all flavors. If you don’t, congratulations as you are likely in the minority if you are reading this blog post and listening to this podcast! We subscribe to podcasts on iTunes and blog posts via RSS feeds. We open up our email programs via…
  • How to Build, Nurture, Grow, Sustain & Ignite Social Media Communities

    Pam Moore
    27 Jul 2014 | 11:01 pm
      How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science. Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time. Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on the…
  • Brand Humanization: Social Media Authenticity vs Transparency

    Pam Moore
    25 Jul 2014 | 3:42 am
      Have you ever wondered how much you should share online via social media? Should you share what you ate for lunch? Share what you did last night? What about your kids, dog and professional experiences? Many people confuse authenticity and transparency when it comes to deciding how transparent to be via the social networks. You don’t need to share the same level of information with everyone you meet online and offline to be authentic. Relationships are built on trust. Learning to share enough to enable people to get to know and connect with you is key to building trust. However,…
  • The Social Employee: How to Develop an Employee Brand Advocacy Program

    Pam Moore
    24 Jul 2014 | 7:00 am
      Marketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more. What are they missing? They are missing the greatest opportunity right within the walls of their corporation. Employees can be your most loyal brand advocates if you simply take the time to invest in them. Building and successfully implementing a solid brand advocate program tapping into the power of…
 
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    Jessica Malnik

  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
  • Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

    Jessica Malnik
    16 Jun 2014 | 11:16 pm
    When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and Twitter- tend to perform badly for driving loads and loads of traffic to your new blog post, unless you are writing about cat videos, the latest meme, or Buzzfeed Quizzes. (Seriously, these need to end. I mean have you seen this quiz. And, this one. And oh this…
  • 5 Tips To Help You Kickstart A Brand New Blog

    Jessica Malnik
    26 May 2014 | 8:39 pm
    I have been blogging since 2009. There’s no doubt that blogging has changed a lot since then. While the tools and number of resources to help new bloggers have grown tremendously, there is no question that’s it harder to get your new blog noticed out of the crowd today. As someone who just started a new lifestyle blog a few months ago, I wanted to share five tips to help you get your new blog noticed faster. 1. Focus on setting up a solid SEO foundation for your blog. There has been a lot of talk recently about how SEO is dying. I couldn’t disagree more. SEO matters. While…
  • Why I Deleted My Snapchat Account and Started Writing More

    Jessica Malnik
    4 May 2014 | 6:44 pm
    I was on Snapchat for a good half-second. The reason I joined in the first place was to do my due-diligence, research and test out a new, up-and-coming platform. I tried to keep an open mind and “like it,” but the only thought going through my mind is this is a waste of time. It’s all about creating micro content – or “snaps” that disappear in a matter of seconds. The “fleeting nature” of the content might appeal to some folks. However, it also has the unintended consequence of giving people the illusion that they don’t have to think about…
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    Smedio - Business Ideas Worth Sharing

  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
  • How to Secure Your WordPress Website and Keep It Secured

    Tracy Vides
    1 Jul 2014 | 12:40 pm
    Share on FacebookShare on TwitterE-mail How to Secure Your WordPress Website? Before we dive into that, let’s look at why anyone would want to bother with infringing the security of your WordPress website. By their own numbers, WordPress powers over 17% of all websites around the world. If you look at that number for blogs alone, it will in all probability be much higher. There are many things that make WordPress such a darling of netizens. The fact that it’s a free open source CMS, completely flexible, extremely easy to use and setup even by novices, has great SEO capabilities built…
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    ReelSEO Video Marketing

  • YouTube Superstars Debut on AOL Original Series ‘Follow Me’

    Greg Jarboe
    29 Jul 2014 | 1:32 pm
    The first two episodes of the AOL Original series 'Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?
  • 5 Benefits of Having a Mobile TV App Over a YouTube Channel

    Contributor
    29 Jul 2014 | 8:51 am
    While the go-to for your video “brand” has historically been to create your own YouTube channel, this may no longer be the best option in terms of brand exposure. Going forward, creating your own mobile TV App may be a more viable option, whether you’re a YouTube sensation or a casual video creator. Let us examine why…
  • 5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

    Contributor
    29 Jul 2014 | 7:39 am
    The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.
  • Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

    Greg Jarboe
    28 Jul 2014 | 7:33 am
    Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
  • VidAngel to Clean-Up Streaming Movies and YouTube for Families

    Greg Jarboe
    25 Jul 2014 | 8:52 am
    First, the news: VidAngel, a site that allows you to stream movies and watch YouTube without the bosoms, blood, or bad words, has raised $600,000 in seed from Alta Ventures and Kickstart. We’ve save the “controversial” stuff for later. VidAngel is powered by a volunteer ...
 
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    Social4Business

  • What to Include in Your Social Media BIOs

    Kathy Colaicovo
    19 Jul 2014 | 12:00 am
    The words you have in your Social Media BIO are one of the most important parts of your profile. Yet, it is something many people overlook when using Social Media for Business. Most BIO areas are fairly short – on average you are looking at 160 characters to use – so it has to be […] The post What to Include in Your Social Media BIOs appeared first on Social4Business. Related posts: The Top 5 Ways to Include Social Media on your Website How do You Build Your Email List of Subscribers? VA Classroom offering new Social Media Training Program
  • Facebook Redesign for Business Pages

    Kathy Colaicovo
    20 Jun 2014 | 1:00 am
    Oops, they did it Again – They played with our Page… I’m lost in the Look. Yes, Facebook did it again! I mentioned a while ago that Facebook was doing a redesign for Business Pages – Again! Well, they have pretty much rolled this out to every Facebook Business Page this week and many people […] The post Facebook Redesign for Business Pages appeared first on Social4Business. Related posts: Facebook Pages Upgrade – The New Layout Facebook Pages: How often should you post updates? Timeline For Facebook Business Pages
  • Are you Still Avoiding Social Media for your Business?

    Kathy Colaicovo
    3 Jun 2014 | 1:00 am
    So many business owners are still frustrated with the social media world. If you’re a business owner, the last thing you want is to add more to your to-do list, especially something that, for some people, seems pointless. However, if you think of “doing” social media as more of a business building tool and less […] The post Are you Still Avoiding Social Media for your Business? appeared first on Social4Business. Related posts: Which Social Media Network should your Business use? What to Say on your Social Media Channels? Planning your Social Media Content
  • New Changes to Twitter on the Way

    Kathy Colaicovo
    20 May 2014 | 1:00 am
    Some of you may have noticed a new message in your Twitter dashboard… some changes are afoot at Twitter. So, what does this mean for you? Not a lot technically. The changes are mostly layout changes and how your profile looks when people visit your page on Twitter. What is New on Twitter? Profile picture […] The post New Changes to Twitter on the Way appeared first on Social4Business. Related posts: The New, New Twitter – What can it do now? What does the new Facebook Timeline mean for Users and Business Owners Automation and Twitter
  • Top 3 Elements to Build a Profitable Email List

    Kathy Colaicovo
    13 May 2014 | 1:00 am
    “The Money is in the List.” Sorry, even if you are tired of hearing this – it is true. My experience the last 6 years has proven it – more online sales happen through your email list than anywhere else – social, website and other pieces of your online presence. Does this mean you stop […] The post Top 3 Elements to Build a Profitable Email List appeared first on Social4Business. Related posts: 5 Tips to Building a Profitable Email Marketing List How do You Build Your Email List of Subscribers? Learn to Build your Email list to increase Sales
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    Prepare 1

  • [Infographic] Facebook in One Minute

    Blair Evan Ball
    25 Jul 2014 | 8:54 am
    Is Facebook part of your marketing strategy? Has the decline in organic reach affected you or your business? Do you now Pay to Play with Ads? Have you optimized your site for the mobile now that 60%+ of users now log on via their mobile device? FACEBOOK FACTS Facebook posted record earnings for the second quarter, let’s take a look. Facebook now has 1.28 Billion users. 30 Million business now have a Facebook Page. Almost 400 million use Facebook via mobile only. Twice as many people now watch videos on Facebook in their feed compared to just six months ago. 1.5 million businesses now…
  • Commonly Used Content in Social Media Marketing

    Blair Evan Ball
    23 Jul 2014 | 8:57 am
    Have you thought about your content for Social Media Marketing? Have you given consideration to a strategy that is effective? If so, do you know what that strategy is? What’s your biggest challenge in producing content? Content marketing has proven to be essential in today’s marketing world. Yet many marketers struggle to understand it or use it. Creating content – its planning, development, production and measurement – can feel like a treacherous journey into unknown territory. And it’s true; content marketing is more reminiscent of the publishing world than the advertising…
  • The Complete Guide to Instagram

    Blair Evan Ball
    18 Jul 2014 | 4:35 am
    How do you determine if Instagram is for you and your brand? Realistically can I handle another social media platform? If I can, what goals and objectives do I want to achieve? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. As many of you know Facebook bought Instagram in 2012 for $1 Billion. Instagram will remain an independently branded standalone app that’s…
  • 7 Twitter Tools to Maximize Your Productivity

    Blair Evan Ball
    15 Jul 2014 | 9:39 am
    Are you spending too much time on Social Media? Are you finding it harder and harder to keep up? Are you looking for more efficient and effective ways to reach your audience? I remember the first Tweet I read…My cat ate ____ for breakfast. Really? I love animals, but as a businessman I shunned twitter. Then my curiosity of this new technology prompted me to take a closer look. Over the years I’ve come to learn the power of Twitter. As I started out on Twitter and learning the platform, I came to enjoy it. As my followers grew, I then started to dislike it because it was taking up…
  • Social Media Platforms Used by B2B vs. B2C

    Blair Evan Ball
    11 Jul 2014 | 4:25 am
    Is there a difference in the platforms used by B2B and B2C? Does one work better than another? Does amount of time spent play a role? Social Media is in a constant state of change and the pace of change has quickened. One has to wonder when it will slow down. This leaves businesses in a state of learning, strategizing, implementing and being flexible enough to change on a dime. Different platforms and tactics are far more successful depending on which type of marketing you’re performing. Gone are the days of stability. UNDERSTAND YOUR PLATFORMS Each social media platform has it’s…
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    Leader Networks blog

  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
  • TLC for Community Managers – Tips To Avoid Burnout

    Vanessa DiMauro
    17 Jul 2014 | 11:05 am
    Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners.  It is a tough, never ending job that knows no bounds – all done through email and online communications. I doubt there are many other professions where time online is so high.   We all know the problem exists, however until the typical online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard.  My favorite insider community manager joke is “I am smiling from my wrists…
  • Social Business and the Responsive Enterprise

    Vanessa DiMauro
    7 Jul 2014 | 5:35 am
      The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here. Customers are clamoring for greater intimacy with firms they trust, to drop the veil, raise the shades, get close and personal, have a real conversation. Sadly, many customers get…
  • Social Media for Strategy-Focused Organizations

    Vanessa DiMauro
    19 Jun 2014 | 11:17 am
    By Vanessa DiMauro and Adam Zawel As social media is growing up, so is executive leadership’s understanding of how it can support or enable an organization’s strategy. My colleague Adam Zawel, community director for Palladium Group’s online community and I wrote an article about the powerful impact social can have in aligning strategy with operations. Palladium was founded by leadership giants Drs. Robert Kaplan and David Norton.  The firm helps organizations effectively and sustainably execute their strategies through the use of the Balanced Scorecard, Strategy-Focused…
  • Secrets of Great Communities And Community Managers

    Vanessa DiMauro
    12 Jun 2014 | 7:51 am
    Last week I delivered a presentation “Secrets of Great Communities and Community Mangers” at the KAConnect conference.  It was a wonderful, inspiring event for knowledge management professionals in the Architecture & Engineering (an $11B industry). Given the focus of their practice, this industry is fueled by a unique balance of structure and creativity.  The gauntlet had been dropped on helping make sense of the complexities of employing  professional collaboration to create buildings, cities and parks.  While there are many things to be said about this topic, here are 5…
 
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    The Brainchild Group

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
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    Myrland Marketing Minutes by @NancyMyrland

  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
  • General Counsel To Lawyers: “Do You Understand AFAs?”

    Nancy Myrland
    12 Jun 2014 | 10:22 pm
    Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.” Another theme that surfaced had to do with AFAs, or Alternative Fee Arrangements, often called Value Billing and a few other names depending on how you feel about them, or how they are executed. They are one of the primary topics of interest these days among law firm leaders, including lawyers, legal marketers and others in executive management, not to…
  • General Counsel: “Lawyers, Know My Business”

    Nancy Myrland
    11 Jun 2014 | 6:58 am
    Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. Not that I haven’t already given it away in my title and the graphic to your right, but watch for the theme. If you see abbreviations, please remember we are limited to 140…
  • Your LinkedIn Newsfeed: You Need To Choose What You Want To See

    Nancy Myrland
    15 May 2014 | 12:05 pm
    IT’S TIME TO TAKE CONTROL OF YOUR LINKEDIN NEWSFEED Remember when you first discovered that Facebook started deciding what you would see in your Newsfeed? Well, it is now happening on LinkedIn, too. You need to check your settings on a regular basis because the LinkedIn default might not be what you would like to see. Take a moment and watch this video I made for you so you can see exactly what to do. Did you know this was happening? Which setting will you use? If there are any other topics you would like to see me cover, please let me know in the comments below. Send to Kindle
  • Content Marketing: Can It Be Done In Your Spare Time?

    Nancy Myrland
    21 Apr 2014 | 8:13 am
    I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to produce something thoughtful about a topic that has been on your mind lately, or that is being discussed by the masses? In a recent post on pipelinetorque called Adding Value To Your Content Strategy, one line stood out among others to me: “Content…
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    ProMovieBlogger

  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
  • How to Add Open Graph & Schema Meta Data to your Website’s HTML Pages

    Rollo Tomasi
    7 May 2014 | 8:03 am
    Learning how to add Open Graph and Schema meta data to your website’s HTML pages can be done easily or over the course of a business day. We will explore both methods in this article. First things first though. You have to be made aware of what Open Graph and Schema meta data are so that you know of their importance to your website and its HTML pages. What is Open Graph? The Open Graph protocol enables developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. As an…
  • Email Newsletter Design Best Practices Infographic

    Rollo Tomasi
    23 Jan 2014 | 7:13 am
    Email Newsletter Design Best Practices Infographic. If you have a website and use Feedburner to manage your RSS feed and email subscribers (if you have activated these services), you have a newsletter. If you use Aweber, Mail Chimp, Constant Contact, etc., you definitely have a email newsletter. “A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.” Having a email newsletter does not mean that you have set it up properly or are managing it efficiently and to its maximum potential. It simply means you have an…
  • 6 Website Ad Networks: Display Advertising & Web Traffic Monetization

    Rollo Tomasi
    22 Jan 2014 | 7:19 am
    Making money online for your website through advertising networks makes web traffic monetization less strenuous. Many rely on the Google AdSense ad network but there as numerous other ad networks out there, networks more finely tuned to your demographics, site content, and monetary goals. I have written previously about the basics of making money online, in-text advertisements, picture advertisements, video advertisements, and I have spoken about other ad networks beyond Google. Now it is time to bring to your attention new ad networks that I have discovered (many from other film websites)…
 
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    Digital Pivot RSS News Feed

  • Tinder Faces Sexual Harassment Suit

    Jessica Cherok
    30 Jul 7855 | 6:04 am
    Summary: Tinder's former vice president of marketing is suing the popular dating app for sexual harassment and discrimination. The former VP, Whitney Wolfe, says she was stripped of her co-founder title, and called a "whore" at a Tinder company event. Despite bringing her complaints to Tinder's CEO, Wolfe claims nothing was done. IAC/InterActiveCorp, which owns the majority of Tinder...
  • Mary Poppins Quits Her Day Job

    Jennifer Graber
    30 Jul 7615 | 6:06 am
    Summary: You clock in and spend countless hours putting in your time. Your tasks might be considered menial by some, but to you your job is important. You are fulfilling a need in a marketplace. You are contributing to the environment around you. After you put in your time you clock out, collect your paycheck...
  • How Social Media Won the World Cup

    Isaiah Reed
    30 Jul 6691 | 6:05 am
    Summary: The month-long soccer extravaganza that is the World Cup came to a close this past Sunday and has set new social media event records in the process. Over 672 million tweets were sent that related to the World Cup, which is the highest number ever for an event on Twitter. Yes, the World Cup does take place over a 32-day span, but this number is still pretty daunting regardless. That's 21 million tweets a day... And then there's Facebook. Over three BILLION interactions occurred on the social network that were related to the World Cup. It is the most-discussed sporting event in…
  • Time to Make Up Your Google+ Name

    Jessica Cherok
    30 Jul 5509 | 6:05 am
    Summary: Google is finally relenting on its absurd insistence that Google+ users use their real names. Relenting and apologizing. The original intention behind the policy of real names was meant to cut down on trolling. After all, people are less likely to act like complete jerks if their online comments can lead back to them in real life. The policy, which started in 2011, was met with a lot of backlash...
  • Social Media News Agencies Playing Role in MH17 Investigation

    Jessica Cherok
    30 Jul 2782 | 6:06 am
    Summary: In the wake of the MH17 crash (the plane shot down by pro-Russian fighters), social media may be helping investigators piece together parts of what may occurred before and after the disaster. Each side has been pointing fingers at the other, making it incredibly difficult for investigators to figure out exactly what happened. As a result, social news agencies are sifting through posts to verify claims. Social news agencies, such as Storyful and Open Newsroom...
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    Buzzom

  • Soon, smartphones to draw pollution map

    Priya
    29 Jul 2014 | 7:07 am
    Samsung Galaxy S5, produced by Samsung Electronics is an Android smartphone and is the immediate successor to 2013′s Galaxy S4. Much before the revelation of the Galaxy 5, there was a news that the company will use eye scanner technique in its latest and elite smartphone of the year. However the news turned into a misleading clue, when Samsung replaced the “iris scanner” technology with “finger print sensor”. However, a tweet from the account @SamsungExynos states that their vision is to adapt to unique features in order to increase the security of a device. The tweet was…
  • Samsung teases eye scanner; coming to Galaxy Note 4?

    Priya
    29 Jul 2014 | 7:04 am
    Samsung Galaxy S5, produced by Samsung Electronics is an Android smartphone and is the immediate successor to 2013′s Galaxy S4. Much before the revelation of the Galaxy 5, there was a news that the company will use eye scanner technique in its latest and elite smartphone of the year. However the news turned into a misleading clue, when Samsung replaced the “iris scanner” technology with “finger print sensor”. However, a tweet from the account @SamsungExynos states that their vision is to adapt to unique features in order to increase the security of a device. The tweet was…
  • Your smartphones may soon be powered by water

    Priya
    29 Jul 2014 | 7:01 am
    The MIT scientists have found an unbelievable way by which water droplets bouncing from a high repulsive surface can be mobilized to produce electricity to operate or charge the electronic devices. Condensation is a process by which gas or vapor is converted to liquid. Last year, the discovery of some researchers concluded that during this process, the water droplets automatically jump away from the super hydrophobic surfaces. All along this process it was found that they gain electric charges. Recently the same group of researchers concluded that the stated procedure generates some amount of…
  • Apple is working on its first iBeacon hardware

    Priya
    29 Jul 2014 | 6:59 am
    According to the latest FCC filing, it was revealed that Apple is conducting a detailed work on the iBeacon hardware. It also suggests that the company will soon launch the micro location technology for the “smart homes “of their consumers. iBeacon uses the Bluetooth technology and wireless data in order to track the subscribed users all around the store. It is a creative way of supplying location-based services and information to iPhones and other iOS devices, which was first launched in iOS7. The apps when downloaded on your iPhone focuses on the signals which are transmitted by the…
  • 3 apps to turn your smartphone into a fitness trainer

    Priya
    29 Jul 2014 | 6:58 am
      Despite your attempt to remain fit and workout at the gym on regular basis, but our busy and hectic life sometimes makes it impossible. There are also situations when you might not be able to afford a personal trainer. At this your smartphone comes as your savior! It can help you reach your goals, with the help of three apps certified by Corey Galusha, a certified trainer. 1) The Nike Training Club- It is a great app for increasing cardiovascular stamina. The Nike Training Club also features around 90 custom built workouts for complete strength training and cardio. This app rated Best…
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    Sean Clark

  • 6 Online Marketing Tools We Can’t Live Without [PODCAST]

    Sean Clark
    26 Jul 2014 | 3:38 am
      Episode 40 of The Small Business Marketing Report Podcast This week we thought we’d tell you about 6 marketing tools that we use almost on a daily basis. They are not tools we have discussed before as they can be very specialist, but each offers a particular benefit or time saving you may find useful. If there are any tools that you use along these lines that you feel we may find interesting please do let us know. Here are the links to the applications mentioned in the show: FollowerWonk MozBar Raven Tools Lead Pages Pocket (Read Later, Instapaper) Bit.ly (URL shorteners) Listen…
  • Delivering Effective Customer Service On Social Media [INFOGRAPHIC]

    Sean Clark
    19 Jul 2014 | 3:39 am
    Has your company got what it takes to do social media well? Whilst many companies believe they do a good job of managing their social media presence, 92% of consumers disagree. With 80% of enquiries going unanswered some brands are not living up to customer expectation. Just Being There Is Not Enough To just have a presence on Twitter or Facebook is not good enough, your business to be committed to taking part in the conversation. That means being ready to reply to questions when they get asked, regardless of the channel your customer chooses to use. Monitor The Social Web Tools like…
  • A Guide To Starting A Podcast For Your Business [PODCAST]

    Sean Clark
    12 Jul 2014 | 3:40 am
    The Small Business Marketing Report Episode 39 of The Small Business Marketing Report Podcast This episode is a podcast all about podcasting, and how you can start one for your business. Once you are over the technical hurdles, podcasting can be a fantastic promotional tool that raises you above your competition. Podcasting allows you to become your own media publisher with a platform you control at very low cost. Follow our guide and you could soon be rubbing shoulders with some of the best media brands in the world on iTunes and other podcast outlets. Here are the links to some of the…
  • How To Use Webinars To Promote Your Business [PODCAST]

    Sean Clark
    28 Jun 2014 | 11:21 am
    The Small Business Marketing Report Episode 38 of The Small Business Marketing Report Podcast Most of us are familiar with sales presentations and seminars in an offline environment, but the online equivalent, webinars, can be just as powerful. In this episode we discuss how Robert uses webinars both as a promotional tool and as a product in themselves. Webinars also provide a great way to build authority and provide a method for time efficient customer support. Links to resources mentioned in the podcast: GotoWebinar Google Hangouts AnyMeeting Hootsuite University Raven Tools Webinars…
  • The First 6 Steps For Marketing A Website [PODCAST]

    Sean Clark
    14 Jun 2014 | 7:32 am
    The Small Business Marketing Report Episode 37 of The Small Business Marketing Report Podcast When it comes to marketing a website many businesses go about it in a haphazard manner. They’ll build the website, put some random marketing element in place and only then consider how they measure its effectiveness. Sean and Robert discuss the 6 steps you should follow when it comes to marketing your website. All the way from the initial setup through to the individual marketing elements and the order you should implement them. Analytics Data Capture Pay Per Click Advertising Email Marketing…
 
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    L2: Business Intelligence for Digital

  • UK Beauty Tablet Sites Don’t Match Traffic

    Homa Zaryouni
    29 Jul 2014 | 3:29 pm
    L2’s Digital IQ Index®: Beauty | UK finds tablets account for a larger percentage of traffic in the U.K. than in the U.S., France and Germany. Twelve percent of internet traffic in the U.K. originates from tablets vs. 6% in France and Germany and 9% in the U.S. Smartphones account for a smaller percentage of internet traffic in the European countries, 8% in the U.K. and 4% in France. However, U.K. Beauty brands have not tailored their investments to the high tablet usage. While 64% of Index brands have a mobile site, 68% use their desktop site for tablets and just 31% of brands have a…
  • In The Company of Genius: Four Seasons

    Homa Zaryouni
    29 Jul 2014 | 10:01 am
    L2 believes Digital IQ translates to shareholder value, and nowhere is that more apparent than in the hospitality industry where there is an evident path from direct site bookings to profits. Each brand.com booking costs hotel brands $2 to $5, and each telephone booking costs $6 to $10. Meanwhile, a reservation made on an OTA site such as Expedia or Travelocity $40 to $120.   After the recession, Genius brand Four Seasons was able to leverage digital competency to turn its business around. The brand was forced to eliminate its entire traditional media budget after taking a hit in the…
  • Mobile Booking for International Travelers

    Homa Zaryouni
    29 Jul 2014 | 8:36 am
    L2’s Digital IQ Index®: Prestige Hotels found that hotel brands are not catering to international travelers in their mobile booking offerings. Only 32% of mobile booking apps offer property information in multiple languages. And only 42% and 35% allow currency conversion to Euro’s and Yuan’s respectively. Even when brands invest in foreign-language sites, they pare down functionalities. For example, 82% of brands do not offer maps on their French mobile sites, compared to 42% who don’t offer maps for U.S. mobile sites. Just 23% of brands enable reservation viewing and modification on…
  • Why Facebook Wants to Be a Retail Store

    Homa Zaryouni
    28 Jul 2014 | 2:34 pm
    L2 Founder Scott Galloway recently spoke on Bloomberg TV about why Facebook is taking steps to become a retailer. Galloway said the privacy threat of a social network hack is larger than that of a credit card company, because social media companies have more information about their users than credit card companies do. However, young people are more promiscuous with their personal information and less concerned about privacy than their older counterparts.   Galloway believes Facebook’s Buy button is unlikely to be a success. Many Facebook stores opened up in 2012 only to close a year…
  • Auto Brands Missing the Mark on Mobile Search

    Homa Zaryouni
    28 Jul 2014 | 12:19 pm
    The auto industry has moved with the times in transitioning from paper to digital. Auto dealerships have increased their digital spending from 5% to 26% in the past decade, decreasing the budget for newspaper placements. Auto was also one of the first industries to shift ad dollars to mobile, outpacing Travel and Sports. However, L2′s Digital IQ Index®: Auto finds auto brands’ geolocation-based SEM tactics could be more coordinated to make the best use of search terms without giving way to competitors. In urban areas, brands and dealers controls 100% of ads and paid search results.
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    CKSyme Media Group

  • How Big Brands Build Social Media Engagement

    Chris Syme
    23 Jul 2014 | 5:50 am
    We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to […] The post How Big Brands Build Social Media Engagement appeared first on CKSyme Media Group.
  • Millennials Expect A Consistent Brand Experience

    Chris Syme
    16 Jul 2014 | 4:21 am
    It’s been said that trust is built with consistency. By now we all know that today’s internet user expects an optimized experience wherever they virtually go. But is your optimized experience consistent? A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they […] The post Millennials Expect A Consistent Brand Experience appeared first on CKSyme Media Group.
  • What Student-Athletes Need to Know About Cyber Harassment

    Chris Syme
    8 Jul 2014 | 5:40 am
    One in five college students report they have been bullied, stalked, or harassed online , with some studies estimating as high as 34 percent (Baldasare, Bauman, Goldman & Robie, 2012).  A recent study reported that over 70 percent of their college student respondents indicated a desire for prevention education targeted at online safety.  Yet  only […] The post What Student-Athletes Need to Know About Cyber Harassment appeared first on CKSyme Media Group.
  • How To Target An Audience With Facebook Ads

    Chris Syme
    5 Jul 2014 | 6:20 pm
    A big thanks to Mari Smith for the heads up on this great infographic put together by Qwaya on how to target an audience with Facebook ads. If you haven’t taken a look lately at how laser-like Facebook ad targeting is and what the various options are, it’s time to take a closer look. The post How To Target An Audience With Facebook Ads appeared first on CKSyme Media Group.
  • What Students Need To Know About Social Media Personal Branding

    Chris Syme
    30 Jun 2014 | 4:41 am
    The University of Indiana set a precedent recently with the announcement of a comprehensive Student-Athlete Bill of Rights.  The first of its kind, the document lays out a list of benefits to incoming athletes that includes a “lifetime degree guarantee,” medical and health services, academic services, and even specialized social media training. As schools seek […] The post What Students Need To Know About Social Media Personal Branding appeared first on CKSyme Media Group.
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    Digital Diva

  • Architect Hair’s new hair chalk service (Headingley, Leeds)

    Digital Diva
    29 Jul 2014 | 2:51 pm
    I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself. With this in mind, I thought Architect Hair’s idea of offering to apply the hair chalk for a great price (£10+ depending on how much hair you have – because I have I lot of hair, it would have been £20*) was an absolutely…
  • Where does time go?!

    Digital Diva
    28 Jul 2014 | 2:51 pm
    I haven’t been blogging a lot lately….life has been very busy with lots of work and lots of play. All good excuses for not blogging….living life…..but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? We’ve been busy working lots…but also having lots of fun. Here’s a few of the things we’ve been up to: Le Mans &…
  • Battle of the Nations: Leeds is the ideal place for a weekend break

    Digital Diva
    1 Jul 2014 | 3:16 pm
    I consider myself a Leeds girl. I’ve been a Leeds girl for the past eleven years when I moved here, falling in love with the city that is big enough to offer lots of choice and opportunities…..but is compact enough not to make me feel like an ant. The Hotel Reservation Service challenged me to tell you all why I think Leeds is the best place to spend the weekend – why it’s waaaaay better than all the other places in the UK. Easy! Here’s the ideal weekend break in Leeds (nay….the UK!), according to moi: My morning would start off with… A wander…
  • Win a good night’s sleep with Time4Sleep

    Digital Diva
    30 Jun 2014 | 5:08 am
    Sleep, that cruel mistress. It’s great when you’re getting lots of sleep…you feel on top of the world! When sleep eludes you…well, it’s just a…nightmare! (sorry) I’m a girl who needs her sleep. If I don’t get it I’m cranky, I can’t concentrate at work, my memory fails me and I’m hungrier. My tips to ensure I get a good night’s sleep are usually to make sure my bedroom is as dark as possible (I’ve got black-out blinds but I use an eye mask if I’m away), have something nice smelling nearby (lavender is great, as…
  • Weekend in the Yorkshire Dales: Ingleton Falls

    Digital Diva
    29 Jun 2014 | 11:30 pm
    I’ve been trying to be more active recently….walking, running, that sorta thing. My husband takes a bit of coaxing into walking (he views it as a means to getting somewhere…not as a pleasure) and so I booked a weekend away in the Yorkshire Dales where we were get some good walking in….but the reward for him was he got to see some waterfalls (he loves them). We stayed a few nights at a B&B called Halsteads Barn in Bentham, which I wholeheartedly recommend. Janet who runs the B&B is a fantastic cook and spoiled us rotten. When she brought out a chilled bottle of…
 
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    Jan Wong, Malaysia

  • Productivity Hack: Opportunities vs Time Sinks

    Jan Wong
    15 Jul 2014 | 7:32 pm
    I don’t know about you but I really dislike time sinks. You know, the stuff you do everyday that takes a chunk of time off your schedule and yet leaves you unproductive and at the end of the day, you never really accomplished what you’ve set out to do for the day. For me, it is things like checking and responding to emails, attending long meetings and administrative work. While some of these tasks can be delegated but in a startup environment, there are many things you can’t just delegate entirely. The team relies on you for support and vision and it’s your role to…
  • Getting a Job: How to Maintain An Employer-Friendly Social Profile

    Jan Wong
    14 May 2014 | 6:30 pm
    Most of us have Facebook accounts and it is clear that Facebook has been the place for many to post up their lives (sometimes mindlessly) onto the social network giant – which leads to a common problem among job seeking graduates – the need to set their accounts on “private” just to escape from prying eyes. Of course, your reason may be less complicated than that but this leads to a bigger problem. Believe it or not, many employers today will look you up on social media platforms or via a simple Google search. With your profiles set on private, you are more likely to…
  • 10 Common Mistakes at a Job Interview

    Jan Wong
    7 May 2014 | 4:30 pm
    The past few weeks has been a gruelling yet exciting one for me. One of my ventures, OpenMinds went through a time where we needed to expand our workforce to cater to the exciting (and growing) demands of our clients. Being myself, I take pride in every team member added to the OpenMinds family. I take time to ensure that I meet every candidate that passes through our door to see if they are a right fit. Sad to say more often than not, it has been a disappointment. Don’t get me wrong now. I’m not saying that they are not qualified for the job. In fact, all of them are. But many…
  • The Death of Facebook Promotional Apps?

    Jan Wong
    28 Aug 2013 | 2:27 am
    You’ve heard it, Facebook recently made it clear that running contests and promotions on brand pages is now legal. The once strictly regulated rule is now demolished, leaving social media marketers plenty of room to explore new possibilities WITHOUT the need of a Facebook promotional app. To put it simple, brands will no longer need to spend on Facebook contest apps such as Binkd or Wildfire as they can now run simple contests such as sweepstakes or giveaways as they please. Hurray for the budget conscious! Does this mean that Facebook promotional apps will now be irrelevant? Not quite.
  • Brand Focus #13: Maximizing Search Engine Optimization Offline [Hong Leong Bank Malaysia]

    Jan Wong
    25 Jun 2013 | 4:30 pm
    Search engine optimization (SEO) has always been key to many including myself. It really is a no-brainer as almost every brand, business or individual would want to be easily searchable across major search engines to stand out from their competition online. However, can SEO benefit OFFLINE marketing efforts? Definitely. And one reason why SEO can be equally powerful offline is that it demands attention and can potentially increases your credibility curve even if you are new to the industry. Take for example this advertising campaign by Hong Leong Bank Malaysia I spotted in a shopping mall on…
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    Being Cheryl: Cheryl Harrison

  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
  • Shit I Did in June

    Cheryl
    27 Jun 2014 | 7:52 am
    So, uh, earlier this month Wendy’s mailed me this big box filled with rose petals, my name in a heart-shaped picture frame, a walkman, and a mixtape of pretzel love songs. Two things. First, where the hell did Wendy’s procure a bunch of Walkmans in 2014?! And second — am… am I now “going steady” with Wendy’s? Shit I wrote here: Gwynnie Bee review My recipe for a fun party Things I’m loving lately An ode to cans (
  • Gwynnie Bee

    Cheryl
    12 Jun 2014 | 8:33 am
    I do not like shopping. Don’t get me wrong, I like new clothes, but I do not want to look for them, or try them on, and I definitely don’t want to be anywhere near a mall. So after seeing a Facebook ad for the bajillionth time for a free trial at Gwynnie Bee (referral link), a Netflix-for-clothes type service for sizes 10 and up, I decided to give it a go. The site has thousands of items, from dresses and denim to skirts and tops, boasting designer labels. You go through and add clothing items you like to your “closet,” and then Gwynnie Bee sends you a number of those…
  • My recipe for a fun party

    Cheryl
    6 Jun 2014 | 6:52 am
    Last Thursday I celebrated three years of running the booze news blog Drink Up Columbus by throwing a big party at Strongwater Food & Spirits for my friends and 500 of my closest strangers. Seriously, I have no idea who most of the people were at the event – which is awesome. It’s exciting to see your hard work reaching people beyond your own circle. Here’s my recipe for a fun party. All of these photos were taken by The Pink Woobie – thanks again, Chrissy. (Oh, and recipe ingredient #1: great photos to share later!) Decor I bought what was intended to be a bridal…
  • Things I’m loving lately

    Cheryl
    5 Jun 2014 | 8:38 am
    Here’s a few things I’m loving lately. You probably figured that out from the post title. The Bathory Bath Salts Look, I want to help preserve the planet and stuff, but there is nothing in the world I love more than a long, hot bath. I compensate for this wasted water by not flushing the toilet everytime I pee. I’m not sure it’s an even trade-off, but hey, I’m trying OK. Anyway, The Bathory lets you design your own bath salts, and not the kind that make you eat people’s faces. I picked a hydrating oatmeal, honey and buttermilk blend, with grapefruit (for…
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    Voices of the Past

  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
  • Strategy Kit: Goals, Objectives and Tactics for #DigitalHeritage Outreach Planning

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    2 Feb 2014 | 3:45 pm
    The pervasiveness of online tools makes engagement ever easier, and as a result, a less meaningful measure of influence. Conversely, planning for digital communications is often an uncomfortable and intensive process that results in more effective online initiatives by clarifying audiences and expectations. Based on my presentation at the 2013 Society for Historical Archaeology Conference, the following media will illustrate effective strategic planning approaches for organizations that seek to advocate for heritage resources through the web. Methods examined will include the development of…
  • RSS and Aggregation: The web you want, where you want it

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    10 Jan 2014 | 9:16 pm
    We’re all hearing stories about how newspapers are obsolete and print is dead. But what’s taking their place? After, all the big attraction of newspapers is their scannability. We humans have become accustomed to absorbing a world of timely knowledge, at a glance. At the dawn of social media,  RSS (or really simple syndication) was THE way to monitor new content. It still has real value for those curating content for others in a specific niche. To put it in a nutshell, RSS solutions bring the web to you, your way. No clicking. No searching. No fancy formatting. Very little ad…
 
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    Social Media Blog

  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
  • Social Business Trends 2014

    25 Apr 2014 | 7:37 am
    The average Internet user spends around two hours a day engaged on social media channels. By leveraging various social and digital channels possibilities and opportunitiues can increase business value, brand perception and profitability
  • How to use colour in your social media strategy

    4 Apr 2014 | 3:05 am
  • Social Media Post-Click Through Engagement

    31 Mar 2014 | 3:18 pm
    Attaining high quality traffic that converts is more valuable than attaining low quantity of traffic that does not! Recent data released by Shareaholic highlights that the post-click (click through) engagement levels attained from YouTube are higher (on average) than that of other social networks. This may be surprising at first however when someone views a video they are often able to attain a snapshot of company, the services they provide and the company ethos. Furthermore a level of trust can be built up whilst watching the video. Watching a video can help captivate the viewer and reduce…
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    Blog - Digital Jungle

  • Insights: How Chinese Perceive Foreign Brands

    28 Jul 2014 | 7:04 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there is a great amount of differences, which make this market truly…
  • Why Develop a Mobile-Optimized Website

    28 Jul 2014 | 7:00 pm
       In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chineseconsumers went straight from using the phone…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
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    Hypertext

  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
  • Redefining Digital Marketing: An Approach to Solving Business Problems

    Julian Chow
    23 Jun 2014 | 7:00 am
    Step into most marketing departments and agencies here today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing. Some would even have won awards for creative digital campaigns, executed brilliantly to bring greater exposure or engagement for the brand. From Communications Channel to Business Transformation But this approach to digital marketing is to me still a channel-based approach. Communicators have ingrained this channel-based thinking for years now. Previously, it was offline channels such as print, TV, radio,…
  • The Many Hats of a PR Pro

    Barron Rosborough
    18 Jun 2014 | 11:44 am
    “In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.” (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back at one common junction; the client. Throughout my own relatively short stint as a PR professional, I’ve had to prioritize different skills with each new position. In my very first PR…
  • Six Takeaways from the 2014 Internet Trends Report

    Julian Chow
    4 Jun 2014 | 3:19 pm
    Mary Meeker of famous Venture Capitalist Firm Kleiner Perkins Caufield Byers has just revealed her 2014 version of the Internet Trends Report – highlighting some of the key areas to look out for in the coming years. As communications professionals, there are some findings which we would be wise to pay attention to from this report, as it would have implications on how the discipline evolves. Some of the findings which resonated with me are: Print and broadcast advertising spend is over-indexed vs. the time consumers spend on those mediums, whilst digital and mobile advertising spend is…
 
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    Sprout Social

  • The Denny’s Social Strategy Is Weird, But That Pays Off

    Elizabeth Harper
    29 Jul 2014 | 11:41 am
    When we build social networking plans, we tend to think terms of corporate branding and strategy that meshes with our marketing plans. As a result, our thinking is often very “corporate” — and that’s not always a good thing. Social marketplaces are crowded with businesses, which means you have to do something special to stand out and make potential fans want to follow you, talk about you, and share your content. Worse still, an overly corporate online voice can alienate the very fans you wish to court with messaging that’s stiff and formal. How’s a social…
  • Sprout’s Carolyn Breit on the Importance of Customer Care

    Anna Washenko
    29 Jul 2014 | 8:54 am
    After working a support job right out of college, Carolyn Breit didn’t think she’d ever wind up back in that field. But then she signed up to participate in Grub With Us, a service that offered people a chance to make new friends over a meal. At one of those dinners, Carolyn met a Sprout Social employee who told her about the startup and mentioned that it had an open position that she might like. Carolyn applied and started the job as a customer support manager in May 2011. She’s been with Sprout ever since, and in that time, she has not only watched the tool evolve, but helped a…
  • Getting an Invalid Certificate Warning on Mac? Here’s the Fix

    Samuel Axon
    28 Jul 2014 | 1:29 pm
    Over the weekend, some customers using Macs may have started seeing expired or invalid certificate warnings when trying to use Sprout Social. This is a problem caused by an expired intermediate certificate issued by DigiCert, the company that Sprout Social and many other websites use to get SSL certificates. This is not an issue with Sprout Social – we take extra steps to ensure that our SSL certificates do not expire to provide all customers with a secure user experience. Unfortunately, some Macs kept this expired certificate and stored it in their Keychain Access app. For now, the fix…
  • How You Can Use Instagram Direct to Reward Fans

    Jennifer Beese
    28 Jul 2014 | 9:56 am
    While private communication might seem counterintuitive to a brand that’s building a public presence, tools like Instagram Direct aren’t without merit. Social media has provided marketers with dozens of platforms from which to broadcast their messages, but sometimes one-on-one conversations can prove more valuable. The trick is striking the right balance. Launched last December, Instagram Direct enables users to send text, video, and photos privately rather than to their entire groups of followers. As a result, it’s a great tool for sharing exclusive content and reaching specific…
  • How the Healthcare Industry Is Using Vine to Engage Patients

    Jennifer Beese
    25 Jul 2014 | 1:07 pm
    Despite a slow start, the healthcare industry has really embraced social media. Now, hospitals and healthcare providers around the country incorporate social tools into their patient outreach strategies. Video, in particular, has been a game-changer for many businesses, and the healthcare industry is no exception. Video services like Vine have helped healthcare institutions become better storytellers while creating an emotional connection with viewers. Whether your goal is to educate and empower patients, or simply exhibit new technology, video is a powerful tool that every healthcare…
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    Carrot Communications

  • Mindfulness at work: five ways it can help

    Gemma Storey
    16 Jul 2014 | 12:30 am
    Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help marines control stress. “Mindfulness is about managing the monkey mind.” (Rasmus Hougaard) Stopping us from continually pinging back and forth from one thought to another, from one task to another – even if it’s just switching between…
  • The slow death of productivity: work smarter, not harder

    Gemma Storey
    17 Jun 2014 | 8:32 am
    Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this feeling of busyness often leads to the death of productivity. 1. Letter trays I am firmly of the belief that letter trays were invented by a person fully intent on destroying my last vestige of organisational zeal. That’s why my triple stack of Satan’s desk equipment is now…
  • Anatomy of a crisis: LA Clippers

    Gemma Storey
    12 Jun 2014 | 6:57 am
    It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted a photo of herself with Magic Johnson on Instagram). A four-day crisis for the LA Clippers brand 26th April When celebrity news site, TMZ, reported racist remarks made by a the owner of an NBA team – and posted the audio recording to prove its allegations, it…
  • What can brands learn from the #nomakeupselfie campaign?

    Gemma Storey
    21 Mar 2014 | 4:29 am
    You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with regular social media users, rather than a brand or charity. Participants upload a selfie of themselves – make-up free – and encourage people to text ‘beat’ to donate £3 to Cancer Research UK. The charity, which admitted that it wasn’t the creator of the campaign (but…
  • PR for start-ups: “Everything is marketing”

    Kate Hartley
    3 Feb 2014 | 7:56 am
    The new marketing I’ve just finished the book ‘Rework’ by Jason Fried and David Heinemeier Hansson, who started 37signals in 1999. It’s a great book – full of really good advice for people starting out or running their own businesses, and much more readable than many business books. There’s a lot in the book to shout about, but one chapter that struck me is called ‘Everything is marketing’. Marketing is not the sole responsibility of the marketing department, but something that everyone in the company should do. Fried and Heinemeier Hansson say: “Every time you answer the…
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    socialmouths

  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    Francisco Rosales
    16 Jul 2014 | 9:42 am
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly. Just so you know, the post includes an infographic and a video courtesy of Mention at the bottom.
  • Video in Email? Here is What You Need to Know

    Francisco Rosales
    8 Jul 2014 | 8:35 am
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement storytelling in your content strategy. On the other hand, we have email, still the most effective communication vehicle to date and probably the biggest driver of ROI. The question now is, should you use video in your email marketing campaigns? Why you should consider using video in emails According to research conducted by Email Monks and…
  • 9 Ways to Change What People Are Saying About You Online

    Shannon Byrne
    2 Jul 2014 | 8:03 am
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may even see both of these examples from one person, hopefully the former following the latter. Then there’s your everyday run-of-the-mill inquiries — things like support requests and product feature questions. These inquiries account for the majority of company mentions at 75.5%, according to data we collected at Mention from one billion mentions…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
  • Begin Your Fall & Winter Planning This Summer

    David Chism
    10 Jul 2014 | 6:21 am
    This has been one of the busiest summer seasons for most of my painting and remodeling clients in over 5 years. That is a great thing, to be busy, right? The only problem with being busy is that the marketing plan begins to become a thing of the past. Planning for the fall and winter is also the furthest thing from anyone’s mind. Yet, July and August are perhaps the two best months to really begin thinking and planning for the slower seasons. You know they are coming. It happens every year.  So a few quick tips:  Create an event and do not move it: This is an important event that…
  • Are Your Blogs Boring?

    David Chism
    20 Jun 2014 | 5:50 am
    Blogs Are Not Dead The majority of the contractor websites I see today have a blog. Many of these blogs are not active. I’ll see just a few post for awhile and then nothing for months. I understand this problem as it is very difficult to keep up on a blog. Typically a business owner is asking himself things like:  What should I write about? Will people read my content? Will they even care that I have a blog? Will it drive more traffic? Will it bring me more work? All are good questions to ask, but perhaps one of the best questions to ask is this, “Are my blogs boring?”…
  • 3 Important Words To Understand in Your Business

    David Chism
    21 May 2014 | 6:08 am
    Marketing, Advertising & Branding Three words, or terminologies, are kicked around often in the mind of many small business owners when it comes to growing one’s business: marketing, advertising & branding. Many times branding and advertising are combined into the one word, “marketing.” So when one thinks of branding, he is thinking “marketing.” Or another might say, “I need to do some advertising”, he typically is thinking, “I need to market my business”. These important terminologies are actually quite different from each other…
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    Eli Rose Social Media

  • Offering Discounts Needs to be Strategic

    KristinZaslavsky
    28 Jul 2014 | 4:00 am
    This year, I’m working diligently to decorate my home. Many of you likely believe that sentence should say redecorate my home, but that means I would have had to have mindfully decorated it at some point in the past. Now that it is the end of July, I have made a lot of progress decorating this house and almost – almost – have come to enjoy it. But, decorating an entire house is a balancing act. Not only must everything match and fit your style, it must also be something you actually need AND be on budget. Which is why I’d never undergone this endeavor in full before.
  • Your Curated Awesome for 7.25.14

    KristinZaslavsky
    25 Jul 2014 | 4:00 am
    This week has been incredibly productive and has flown by so quickly we almost forgot today’s roundup. Now, now. We’d never actually forget anything. Let’s dive right into this week’s curated awesome, shall we? Are you too pushy or a pushover? If you’re negotiating, it’s unlikely that you know how you come off to others. Pay close attention to whether or not you are being too pushy or a pushover – it can make a big difference when it comes to actually making the sales. How introverts can power through networking events Networking can be a real drag for introverts. If you’re an…
  • Judging Your Customers: More Lessons in Perception

    KristinZaslavsky
    23 Jul 2014 | 4:00 am
    On a recent trip back to Chicago, we stopped at a nature center I’d loved as a child. I love the opportunity to get outdoors when I can and was eager to see how they’d renovated the space. As we approached the entrance, I was struck by a sign in the window that said simply “Please watch your children“. I’ve visited many places in my life, both geared towards children and geared towards adult, and couldn’t recall ever seeing a sign like this. I initially brushed it off as a reminder, likely encouraged by past issues, and proceeded in the door. From there…
  • Twitter Cards: How to Set Them Up & Why You Should

    LizJostes
    21 Jul 2014 | 4:00 am
    It’s kind of amazing how much value Twitter has slowly but steadily been able to add to its platform and tweets given the compact nature of Twitter. One of the newest features is called the Twitter Card. What the Twitter Card allows you to do is to include additional text and an image along with your 140 character tweet. Having this extra information gives your followers a deeper view of what they will learn if they click on your link. This extra data (and image) is viewed when clicking on “View Summary” in the bottom right corner of a tweet read on Twitter.com.  …
  • Your Curated Awesome for 7.18.14

    LizJostes
    18 Jul 2014 | 4:00 am
    It’s Friday again. It’s also Polar Vortex time again! Wishing you lots of patio time this cool summer weekend! And with that, let’s get to this week’s Curated Awesome… Add your SlideShares to your LinkedIn Profile SlideShare used to jive with your LinkedIn profile. Then LinkedIn made some big personal profile changes to make them more media rich. And now it’s apparently decided that it should again ‘play nice’ with SlideShare. Pinterest: Introducing a New Follow Button If Pinterest is a main traffic source for you, listen up! Now people can…
 
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    Ari Herzog's Blog

  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
  • How Dare We Take It For Granted

    Ari Herzog
    22 Jul 2014 | 12:56 pm
    We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesBut It Is Not Mundane, Meg!Rethinking Blog Comments AgainThe Swinging Desk 
  • July 17: Turning a New Twitter Leaf

    Ari Herzog
    17 Jul 2014 | 10:08 am
    July 17, 2014 was the day when I scrolled through the people I was following on Twitter and realized they were a mix of political people, cultural people, social builders, influencers, tomorrow’s leaders, and others. It was the day when I observed I curate numerous public and private lists (such as the above links), mostly to lurk and learn, but most of the people I was following were not on a list. It was the day when I realized maybe 1% of the people I was following were not following me back — and the other 99% rarely tweeted to me or mentioned me. I wondered why I followed…
  • It Is Hard Saying No

    Ari Herzog
    23 Jun 2014 | 10:27 am
    Yes, I want to do this. Yes, I want to do that too. Yes, I will volunteer for you. Yes, I have space and will take that off your hands. Yes, I will take that too. Yes, I will read that. Yes, I will watch that. Yes, I will yes I will yes I will yes I will. Yes. I am tired of saying yes. I am wearing too many hats. I have too many roles, most of which I chose to do. I own too much stuff. I have too much in my head. I this, I that. It is a burden. It is hard to say no. I am relearning the word. I am letting go of possessions, habits, even people. I am focusing my attention on passions and…
  • But It Is Not Mundane, Meg!

    Ari Herzog
    20 Jun 2014 | 9:26 am
    She thought I’d be bored. She tried telling me my workload would be the same every day. I suppose she wanted me to agree. I didn’t yield from my passion for the job. I had already met with the chief of staff and the deputy chief of staff. Meg was a project manager and part of the executive secretariat in the Governor’s economic development office. I knew the three of them would later talk about me before any recommendation to the Secretary himself. “But it is not mundane, Meg!” I said during that 2004 interview. “This would be my first job in state…
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    Oman Collective Intelligence - MPiRe

  • Dar El Ezz scores 50k+ Facebook fans

    27 Jul 2014 | 9:55 pm
    The recently inaugurated Dar El Ezz dining complex in Nizwa has reached a staggering 50,000+ fans on Facebook in just a few weeks.The page was created on April 17th 2014 and, as publicly stated by one of Dar El Ezz Senior Managers on his personal profile, started ‘going Viral’ even before the complex was inaugurated. Awesome, isn't it? As days went by more and more people became fans of this extraordinary page, in fact, all of you reading are probably fans too. The complex opened its doors to the public on May 15th 2014 and since then the page was only…
  • Queen Elizabeth II photobombs selfie!

    24 Jul 2014 | 8:52 am
    The two Australian hockey players could not believe their eyes when they saw that their selfie taken during the Commonwealth Games in Great Britain was photobombed by Queen Elizabeth II.Photobombing, I just learnt, is when a photograph is spoiled by the unexpected appearance of an unintended subject in the camera's field of view as the picture was taken. Awesome photobombing Her Majesty!
  • Social Celebrities - Nicholla Henderson Hall

    17 Jul 2014 | 1:26 am
    Nicholla is very well known for several of her Facebook groups in Oman, Muscat Where Can I Find above all. I’m glad Nicholla agreed to share her experiences with us, here it follows:I'm a mompreneur, who loves social media and podcasting.  I'm a Business studies graduate and a chartered marketer. The last 5 years of my life has probably been the catapult to my career which everyone wishes started when they left Uni.  Mine started 8 years in.  I've brought people and communities together to share knowledge through social media and now I'm creating conversations in communities…
  • Pope Francis’ Facebook page hacked by Islam supporters

    7 Jul 2014 | 10:45 pm
    Pope Francis and his fans could not believe their eyes when Sunday morning they found several blasphemous posts in Arabic (but also in Italian and English), and photos, on the timeline of a very popular Facebook page dedicated to the Pope. The page is not his official page, the only social network used by the Pope is Twitter, but it has more than 1.3 million fans from all over the world.The page got shortly back into the hands of its owners who said that they will look into ways in which to prevent offensive or inappropriate messages and other such material from being posted on the Pope's…
  • Social Celebrities - Neal Bowden

    5 Jul 2014 | 7:06 am
    Being a radio presenter at Merge 104.8 Neal is already a celebrity. He’s been providing great entertainment to all fans and listeners since coming on board, definitely a great addition to the team. You might think it’s an easy job but constantly finding new content to keep people with different background and cultures happy is not easy task. Here is what Neal shared with us:I've been in Oman for just under 2 years. Originally from the UK, I’m no stranger to the region having spent 11 years in the Middle East.I work in the media and worked in radio since…
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    Arekibo

  • Digital risk officers and security – what to expect in organisations of the future

    Carmel Doyle
    15 Jul 2014 | 5:22 am
    Digital risk officers could be soon coming to an organisation near you, that’s if new analysis from Gartner is to be believed. According to the research and advisory firm, with the rise of digital business innovation, 2015 will be the year that digital risk officers (DRO) will come to the fore in large firms operating in the digital space. Could we be in the midst of a disruption of the traditional security officer role? With companies striving to keep apace with the evolution of all things digital, the Gartner analysis also suggests that more than half of CEOs will have a senior…
  • M&S admits its revamped website has impacted sales – how could this have been avoided?

    Carmel Doyle
    8 Jul 2014 | 9:00 am
    Retailer Marks & Spencer (M&S) has conceded that its new website could be to blame for declining sales of general merchandise over the past three months, following the release of its Trading Results. Could this have been avoided, however, with better strategic planning especially around user experience (UX) and pre-launch usability testing? The multi-channel retailer has posted its latest Trading Statement in which M&S chief executive Marc Bolland admitted that the new M&S.com website, which went live in mid-February of this year, has caused issues. “We have seen a…
  • Facebook: how to lose friends and alienate people … time for a new social media era?

    Carmel Doyle
    2 Jul 2014 | 9:12 am
    Facebook COO Sheryl Sandberg has today apologised on behalf of the social network for the recently revealed ‘emotion manipulation’ study undertaken on the platform in 2012 amongst some 700,000 unsuspecting users. How has the digital world been reacting, and what about some of the latest kids hitting the social media scene … Are we in the midst of an entirely new era for online communication? The Facebook story has been well told by now, following the publication of a study in the PNAS Journal. Here’s a round-up, however. Facebook researchers, led by data scientist Adam…
  • Intranets, employees and digital workplaces: the value of factoring in mobile

    Carmel Doyle
    2 Jul 2014 | 3:53 am
    With companies increasingly recognising the value of ‘personalising’ their intranets, mobile-optimised employee platforms are also starting to catch-on as a means of raising engagement levels, especially as orgnaisations become more diverse, digital and dispersed. That’s according to a new report on intranets, released by the user experience (UX) consulting firm Nielsen Norman Group. The Intranet Portals: UX Design Experience from Real-Life Projects report, an updated fifth edition, is the result of Nielsen Norman’s analysis of intranet portals from 16 organisations spanning…
  • As FIFA penalises Luis Suárez, memes and gifs capture the World Cup 2014 ‘biting’ incident

    Carmel Doyle
    26 Jun 2014 | 3:58 am
    FIFA has announced on its official website that its Disciplinary Committee has banned Luis Suárez for four months from any football-related activity, in addition to a nine-match ban, following the ‘biting’ incident in which the Liverpool striker appeared to bite into the shoulder of Italian player Giorgio Chiellini during the World Cup 2014 match two days ago between Italy and Uruguay. And since the digital arena – particularly Twitter – has gone into Suárez overdrive, we decided to share a selection of memes and gifs to give you a flavour of how people have…
 
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    laurenceborel.com

  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
  • #Socialnomics 2014

    Laurence Borel
    13 May 2014 | 4:31 am
    I haven’t seen a social media stats video in a while, and #Socialnomics2014 is pretty cool. Below is a witty review from Rax who originally shared this vid.  Just try not to spot the misplaced / missing apostrophes. #Socialnomics 2014 Video from Erik Qualman on Vimeo.
  • Using hashtags in videos: 4 best practice tips

    Laurence Borel
    7 May 2014 | 5:00 am
    In the early days of social media, video marketing was usually done on platforms like YouTube and Facebook. Brands would simply upload their ads online and consumers would happily share them within their network. But for the past couple of years, brands have increasingly been including hashtags in their advertisements. According to a recent infographic produced by social media agency friend2friends only 5 commercials included a hashtag during the 2012 Super Bowl, rising to 20 commercials in 2013, and almost doubling in 2014, with a total of 38 ‘hashtagged’ commercials. According to…
  • Living with dyscalculia

    Laurence Borel
    18 Apr 2014 | 4:42 am
    I am dyscalculic… I feel the need to talk about my dyscalculia as I have set myself the challenge of working on a quantitative piece of research as part of my MRes and having to do maths/stats has opened up a few old wounds. Dyscalculia is defined by the British Dyslexia Association as a condition that affects the ability to acquire arithmetical skills. Dyscalculic learners may have difficulty understanding simple number concepts, lack an intuitive grasp of numbers, and have problems learning number facts and procedures. Even if they produce a correct answer or use a correct method,…
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    Marketing

  • The Corporate Social Media Summit Europe

    Liam Dowd
    29 Jul 2014 | 6:48 am
    Event Duration Event Date:  Tue, 2014-11-18Wed, 2014-11-19 Event URL:  http://events.usefulsocialmedia.com/europe/index.php Event Location:  London History:  5th Annual Number of attendees:  200 Programme URL:  http://events.usefulsocialmedia.com/europe/conference-agenda.php Brochure URL:  http://1.usefulsocialmedia.com/LP=137 Speakers URL:  http://events.usefulsocialmedia.com/europe/conference-speakers.php Purchase Recording URL:  http://events.usefulsocialmedia.com/europe/register.php Event Organiser:  Jack Edgar Event Organiser…
  • B2B Content Maturity

    David Howell
    22 Jul 2014 | 4:00 pm
    Précis:  Content is still king across social media. New research however, suggests that B2B marketers are still struggling to convert the content they produce into tangible revenue Across the board corporations have been increasing their creation of new content especially for the social media channels their enterprises support. It is clearly understood that well-crafted content will reach its audience. However, new insights from Forrester indicate that these efforts are often not delivering the results corporations need or expect. Related Content:  Becoming a B2B social business…
  • The Wednesday Update including how to target Facebook customers, social TV, Twitter query response and mobile social behaviour

    Liam Dowd
    8 Jul 2014 | 4:00 pm
    Précis:  How to target Facebook customers, social TV, Twitter query response and mobile social behaviour On target with Facebook A new infographic from Qwaya offers some great insight if your corporation is attempting to build its profile on Facebook. As Qwaya explains: “In this infographic we’ve outlined all the options you currently have when building a target audience on Facebook. Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business.” Image:  Primary Event:  The…
  • Happy Birthday Google+

    Liam Dowd
    27 Jun 2014 | 4:56 am
    Précis:  As Google+ just celebrated it's 3rd birthday we take a look at how the platform's grown Google+ launched on June 28th 2011 under close scrutiny and uncertainty. Many did and still believe it’s a social ghost town. However, the below numbers seem to indicate the opposite… The above highlights statistics as of April 2014. It clearly shows a platform that’s thriving with 1.2 billion monthly page views and over five billion +1 clicks a day. Related Content:  Getting to Grips with Google+ Part 1: The success and failure of Google+ Getting to Grips…
  • The Dawn of Multi Touch Connections

    David Howell
    24 Jun 2014 | 4:00 pm
    Précis:  Traditional last-click attribution is fast being replaced with multi-touch attribution, as social media changes the sales relationship Until the inception of social media, the sales funnel was linear in that marketers and sales teams were able to clearly track how a conversion occurred, usually via a single sales channel. Today how corporations and their sales teams manage their marketing is multifaceted, so it makes sense that the last touch metric must also evolve, as consumers increasingly move to multi-touch sales channels. Related Content:  The Social Sales Funnel…
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    EduTek n Social Media Advisor

  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
  • Create and Share Content Easily Using Tackk

    EduTek_SocialMedia Consultant
    20 Jun 2014 | 2:00 am
    Today I came across Tackk that lets you create beautiful pages on the web that can be anything ranging from blog post to flyer, poster or your own web page. The educationists can use it to engage the students, improve collaboration and spark creativity or showcase your services /products and promote them in social networks. The interesting feature of Tackk is, that it lets you add an ecommerce element as it lets you sell stuff apart from letting you add audio, video and forms etc The following video suggests how you can create the content and share them easily in various social networks. As…
 
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    Plum Deluxe

  • Mixing Art With the Outdoors: A Weekend Getaway to Helena, Montana

    A Guest Writer
    24 Jul 2014 | 4:00 am
    You want a weekend getaway filled with art museums, theater performances, and gallery hopping. Your partner dreams about hiking, biking, and fishing in the great outdoors. How do you find a destination to make both of you happy? Plan a romantic getaway to Helena, Montana. My husband and I weren’t sure what to expect on the drive up Interstate 15 to Helena. All we knew about the “Queen City of the Rockies” was that the former gold rush town — and home to 50 millionaires by 1888 — morphed into Montana’s state capital once the gold was depleted in Last Chance Gulch. What we…
  • Shaken, Not Stirred: Perfect Iced Tea for a Warm Summer’s Day

    Carrie Keplinger
    23 Jul 2014 | 4:00 am
    Few things feel so good during warm weather as a nice, cold glass of iced tea. Just sipping it brings back memories of my mom’s sun tea, which was brewed by the gallon all summer long. Whether you’re an iced tea veteran or a beginner just exploring the world beyond the tea pot, this is our guide to brewing the best iced teas for all your warm weather needs. Choose Your Brew The first, and most important, step to making iced tea is deciding which tea you’re going to use. Just about any camellia sinensis-based tea will do well iced, though stronger teas like blacks, oolongs, and certain…
  • Slow-Cooked Summer: 3 Crock Pot Meals to Get You Through the Heat

    Carrie Keplinger
    22 Jul 2014 | 4:00 am
    It is too hot to cook. Like, seriously, you’d rather slum it with a box of ice pops and deal with the sugar rush than turn on your oven. However, since it’s not exactly feasible to subsist entirely on popsicles for the summer, here are our top three easy, delicious crock pot meals to sate your appetite and keep you from slaving away in a sweltering kitchen. Southern-Style Ribs I don’t know if they’re geographically accurate in name, but my local grocery store sells something called “southern-style” ribs. They’re not exactly ribs, but they’re not just pork, either; they usually…
  • Keep Your Cool: Tips to Avoid Overheating During Your Summer Workouts

    Janice Bear
    21 Jul 2014 | 4:00 am
    Sweating is gross, so I try not to do it. However, the heat wave known as summer has broken and the simple act of walking outside results in heavy perspiration. And exercising? I’d rather not. But I will. Even when the thermometer climbs past the 90-degree mark, at least 75 minutes of exercise per week is necessary to maintain health and 30 minutes daily to stay fit. That’s a lot of sweating and, more importantly, an increased risk of over-heating. Avoid the misery of sun stroke with these tips for keeping your cool (and a strong physique) throughout the dog days. Reset the Time…
  • Making a Meal of Zucchini Madness

    A Guest Writer
    18 Jul 2014 | 4:00 am
    I have more zucchini experience than I’d like to admit. They say that if you plan on planting zucchini, you better have a lot of friends. Well, one summer I made a gardening miscalculation and learned that I had far fewer friends than I thought! Enter several weeks of raw zucchini salad with almond pesto, zucchini cheddar fritters, zucchini corn chowder, and never ending zucchini muffins… It may be very good for your waistline, but not so much for romantic dinners and marital bliss. If you find yourself in the same precarious situation as I did, with more squash than sense, here’s how…
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    smcdallas.org

  • State of Search in 2014

    Kay Byfield
    28 Jul 2014 | 11:15 pm
    Change has always been a constant in the world, but its pace is speeding up. Nowhere is this more evident than in the online world of websites and social media, especially when it comes to Search Engine Optimization. In the past three years, Google has: Updated three major search engine algorithms Introduced Local Carousel Begun to include social media as part of the Google algorithm Increased personalization for searches Changed the amount of keyword data available to website owners As an SEO company, Globe Runner has kept on top of all of these changes affecting the state of search. If your…
  • Content Curation: An Essential Ingredient for Online Business Success

    Kay Byfield
    21 Jul 2014 | 10:42 pm
    Attendees at SMC Dallas’ July 17 meeting were treated to a practical presentation about the why and how of online content curation by Jerod Morris, director of content at Copyblogger.com.  He took any mystery out of the term “content curation,” boiling it down to the concept of “collecting and distilling ideas and content for yourself and audiences.” He acknowledged that the concept of content curation isn’t new; you just have to turn to any library or museum, the Bible, early American newspaper or other repository of news and information.  More recent digital examples include…
  • Want to become a THOUGHTLEADER? – Start a Blog

    Kay Byfield
    14 Jul 2014 | 11:25 pm
    Thought leaders are perhaps the single most sought after talent in the digital economy. Creating engaging content is and art, and the supporting skill set takes time to develop. You should start to blog now if this is one of your aspirations. You will need to figure out how to establish the right processes around your blogging to make you efficient. Successful companies are becoming more and more dependent on communicating thought leadership in their areas of expertise. A lot of this content will be born as short stories and then ported to suitable formats. If you have thought leadership…
  • Social Media Director for Orpheus Chamber Singers

    admin
    10 Jul 2014 | 10:41 am
    Executive Summary: Orpheus Chamber Singers is a 501c3 non-profit organization dedicated to the art of vocal chamber music for 19 years. They are seeking a replacement for their current social media director as he has relocated out of the area. Responsibilities: Oversee all social media activities, continue to grow the social media audience, promote concerts and events on social media, drive revenue through ticket sales, donations and merchandise sales. Current Online Properties: Website: http://www.orpheuschambersingers.org/ Facebook: https://www.facebook.com/orpheusdallas Twitter:…
  • Social Media Manager

    admin
    10 Jul 2014 | 10:37 am
    Apply here Worksoft seeks to hire a Social Media Manager, based in Dallas. The position reports to the Vice President of Marketing.  The mission for this role is to define and execute an integrated business-to-business Social Media strategy to expand the brand awareness of Worksoft and increase engagement with customers, prospects, and partners. Challenges of the position include:  Maintain daily activity across all social media accounts and corporate blog, as well as management of monthly social media and blog plan Develop relevant content for posting on all designated social media…
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    Rick Mahn

  • Happiness CDXXXIV

    Rick Mahn
    5 Jul 2014 | 4:30 am
    What is knowledge but experiences we have yet to have?
  • Independence Day 2014

    Rick Mahn
    4 Jul 2014 | 4:30 am
    Happy 4th of July! I absolutely love finding versions of our flag that exist all around the country. I’ve seen this picture many times, but thought I’d share it this year. Finding truthfully represented versions of our flag painted on barns and shops or signs is pretty cool to see. Especially the one’s that have a little age on them. Not sure why, but it makes them even more endearing to me. Maybe it’s because everything on the Internet is just a little to precise, a little to perfect. We all look better with a little age on us. Happy Birthday America! Photo Credit:…
  • Kinnickinnick River at Kinnickinnick State Park

    Rick Mahn
    25 Jun 2014 | 6:00 am
  • Cedar Bay Landing on Cedar Lake

    Rick Mahn
    23 Jun 2014 | 8:02 pm
  • St. Croix River from Birkmose Park

    Rick Mahn
    3 Jun 2014 | 9:57 am
 
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    JungleG Blog

  • Why Use a Static Site Generator Instead of a Blogging Platform

    Jorge Escobar
    28 Jul 2014 | 9:21 am
    When I started using Wordpress, I thought it was an awesome solution for blogging. It was easy to install and seemed like by just using plugins, you could augment your blog with a lot of features easily. That was until I got hacked not only once, but twice. Wordpress and any other database-backed Content Management System suffers from the same security vulnerability: you store the content behind an authorization scheme. There are ways to prevent this (and I even wrote a blog post about it in the previous incarnation of my blog), but the complexity of keeping up to date with all the…
  • My Blog Reboot

    Jorge Escobar
    10 Jun 2014 | 1:54 pm
    For the third time in its history I’ve decided to relaunch my blog. This time around, I have a new approach that I think will allow me to work on it on a consistent basis. After all this time, I still firmly believe it’s important that we have independent voices and not let the major blog portals own all the conversation. Blogging is important for me I’ve felt the need to blog for a long time. There are many excuses to not blog — dozens of more urgent things, work, family obligations. And yet, it’s an important acitivity that allows me to look back…
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    HarveyLeach Media Training

  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
  • Guilty of turgid, lumpy language? It’s a fair cop

    Ann Bird
    22 May 2014 | 8:56 am
    Yesterday Home Secretary Theresa May delivered a lashing from the lectern to the Police Federation and urged the police “union” to reform or face being forced to change. One obvious area where many officers could change for the better is in their communications. (And let me state for the record m’lud that there are many others in the legal sector who are similarly guilty of mangling the English language.) I’m not referring to poor news releases from a police press office here; I’m talking about the many reports that bear no resemblance to the language used by the people officers…
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    The @Steveology Blog

  • What Is New PR And Social Communications?

    Steve Farnsworth
    9 Jul 2014 | 4:32 am
    How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations, said digital communications author Gini Dietrich in our recent interview*. But you could pretty much do your job the same way. Nothing really changed. And in 2007, this thing called Twitter came out and about a year later, Facebook opened up to businesses and suddenly the social web was like, “Woo, here we are.” ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ We had a new way to…
  • Rethinking B2B Marketing In The Customer’s Context (Report)

    Steve Farnsworth
    1 Jul 2014 | 4:41 am
    Is Your Marketing Strategy Aligned To The Customer Life Cycle? If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized company can effective a course correction, but large companies trundle along under the weight of their inertia. Where should you start? Have you asked yourself, How are we adapting to our customers’ changing behavior? Sheryl Pattek, along with David M. Cooperstein and Alexandra Hayes asked…
  • Competitors Are Using Video To Steal Your Social Media Lunch Money

    Steve Farnsworth
    26 Jun 2014 | 4:09 am
    You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos to fuel their social media marketing. Which is why I was glad to find these killer stats from KissMetrics. ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ The Impact of Video on Sales Video testimonials increase sales by 600% Web visitors stay twice as long on pages with video Shoppers who view a video on a web page are 144% more likely to buy The use of video in e-mail results in a 96% increase in click through rates Explainer…
  • Being Mindful With Social Media Marketing

    Steve Farnsworth
    25 Jun 2014 | 1:33 pm
    One of the hot trends in Silicon Valley start-up, midsized, and even enterprise companies these days is to bring in yogis, Eastern gurus, or Buddhist teachers to help executives and staff to practice being mindful in their business day. Being mindful is great for your business and your everyday life, but does it have a place in social marketing? ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ What Is Mindful Social Media? Absolutely, you should be mindful in your social marketing, Janet Fouts told me*. She is Tatu Digital’s CEO. You should also be mindful in all your marketing.
  • Mindful Social Media: Janet Fouts Interview

    Steve Farnsworth
    18 Jun 2014 | 3:47 pm
    While mindfulness has a long history in Zen and other Buddhist teachings, Janet Fouts thinks it is time for brands to be more thoughtful in our social media activities. ❤ ❤ Please Click To Tweet This Post ❤ ❤   Janet’s marketing agency, Tatu Digital, helps brands deliver their story to fans by using social media smartly. She has advised many organizations on the business of social, including renowned human rights activist and Nobel Peace Prize Desmond Tutu. Watch this interview to hear her answers to: What is mindful social media? How can you use social media for…
 
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    Ricardo Bueno

  • Use Open House Data To Generate More IDX Leads

    Ricardo Bueno
    7 Jul 2014 | 10:21 am
    It’s been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I’d plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the flyers. Their next step? Call to request a showing and/or plan their weekend to go preview those properties. So why…
  • Build A High Converting Real Estate Website with AgentPress Pro

    Ricardo Bueno
    9 Jun 2014 | 11:19 am
    There are 4 primary reasons consumers are coming to your website: To search for homes To find out how the market is doing To find out how much their home is worth To learn about the community When you’re building a real estate website it’s important to take all of these elements into account. How will you organize your content to make it easy to search? To make it easy for visitors to explore and learn about the various communities (the culture, the geography, and other elements that make your community unique)? In many cases, you pick a “starter theme” and you…
  • 12 Reasons People Don’t Trust Your Real Estate Website

    Ricardo Bueno
    20 May 2014 | 11:35 am
    Developing a brand people can trust online is easy. Position yourself as the “go to” expert in your community by developing highly relevant, educational, and useful content. Develop relationships with your readers by following up with them and showing them that you’re there for them and that you care. Follow up with educational drip campaigns, listing email alerts, etc. Lastly, complement your content with a great professional-looking design. Sounds simple, right? And yet, so many real estate websites miss the mark. Instead of building trust with their readers, they’re…
  • 10 Keys To Dominating Your Local Market

    Ricardo Bueno
    24 Apr 2014 | 7:57 am
    To rank well, build a site so fantastic that it makes you an authority in your niche. – Matt Cutts, Head of the Google Web Spam Team A decade ago, if you owned the domain losangelesrealestate.com you’d won.Today, you can’t dominate your local market by simply gaming Google. Here’s what to do instead… 1. First, know your audience.  David Meerman Scott, author of The New Rules of Marketing & PR, calls this creating “buyer personas.” Here’s how it works … take 10 minutes to sit down and identify the person who buys from you. What do they…
  • 5 Must-Have Ingredients for A Successful Real Estate Website

    Ricardo Bueno
    23 Apr 2014 | 9:26 am
    The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat…  Your number 1 goal should be to find ways to generate new customers through your content. If you’re just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn’t just matter, it’s 50% of the battle. – Rand Fishkin Good design = Trust. You don’t need to spend thousands of dollars on a custom website…
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    Jeffbullas's Blog

  • The Ultimate Guide to Building a Fast Blog and Why it Matters

    Ajeet Yadav
    29 Jul 2014 | 1:30 pm
    Speed matters! High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to respond to their web requests. When it comes to your user’s site  experience and position in search engines, how fast your website loads is a vital factor. In this post, I’ve covered everything you should know about how to build a fast loading blog and website: why it matters, what are the tools to test it, and what practices…
  • 25 Facebook Facts and Statistics You Should Know in 2014

    Nathan Latka
    28 Jul 2014 | 2:01 pm
    It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament. There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Despite declining reach and a more competitive landscape for business, Facebook outperformed market expectations. Lets…
  • Could a Robot Write Great Headlines?

    Jeff Bullas
    27 Jul 2014 | 3:16 pm
    Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your way to your next appointment and it keeps us entertained with YouTube videos while waiting for friends. They are great time savers and enhance who we are as humans. It’s a Swiss army knife for an information age. Tools have moved on from just saving time and money, they are also doing some of our thinking for us. Having trouble remembering a fact or some information?….then Lord Google is sitting in your…
  • 43 Tips for Creating Viral Content Campaigns [Research]

    Kelsey Libert
    24 Jul 2014 | 2:26 pm
    In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth. Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions. Today, I’ve combined my findings into 43 actionable tips for…
  • 10 Insights on How to Attract More Traffic with Distinctive Writing

    Veronica May
    23 Jul 2014 | 9:00 am
    Attracting an audience and readers to your blog, website or your social media profile is more about retaining viewers than actually gaining new ones. Keeping the readers you already have is more effective than trying to get new people to read what you have written. If you write with your own style and voice, you will find that you gain a loyal readership and are also more likely to attract new people to your writing. It’s about being memorable. Here are some insights into how to attract more traffic to your blog by being distinctive with your writing. 1. A distinctive style may get you…
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    SMP Updates

  • Changyou Reports Second Quarter 2014 Unaudited Financial Results

    27 Jul 2014 | 11:59 pm
    BEIJING/PRNewswire/ -- Changyou.com Limited ("Changyou" or the "Company") (NASDAQ: CYOU), a leading online game developer and operator in China, today announced its unaudited financial results for the second quarter ended June 30, 2014.Second Quar...
  • Qualcomm Commits Up To $150 Million to Strategic Venture Fund in China

    23 Jul 2014 | 11:36 pm
    SAN DIEGO/PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that it has made a commitment to invest up to $150 million in Chinese startup companies across all stages. Qualcomm will invest in Chinese companies that further the dev...
  • BT Launches BT One Phone

    20 Jul 2014 | 11:58 pm
    BT Makes the OnePhone Service Available to the UK MarketSTOCKHOLM, SWEDEN--(Marketwired) - BT announced on July 17th the launch of BT One Phone. This launch follows the April 2014 announcement of the joint venture between OnePhone Holding and BT t...
  • Geeknet Sets Second Quarter 2014 Financial Release Date

    19 Jul 2014 | 2:46 am
    FAIRFAX, Va/PRNewswire/ -- Geeknet, Inc. (NASDAQ: GKNT), parent company of online retailer ThinkGeek.com, today announced that it will report its financial results for the second quarter ended June 30, 2014 on Friday August 1, 2014.  A confer...
  • TubeMogul Prices Initial Public Offering

    18 Jul 2014 | 12:07 am
    EMERYVILLE, Calif/PRNewswire/ -- TubeMogul, Inc. ("TubeMogul") (NASDAQ: TUBE), an enterprise software company for digital branding that provides a video buying platform to advertisers, today announced the pricing of its initial public offering of ...
 
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    Shiraz@ShirazDatta.Com

  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    8 Jul 2014 | 11:54 am
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
  • Cell Phones and Marketing.

    24 Jun 2014 | 6:30 am
    Marketers need to be causes of the new or somewhat an old reality in many countries. This stats is important to remember not only for reaching new audiences but also to ensure you engage adequately with your existing or captive audience. The below is certainly an indicator of a paradigm shift and this will only explode in the coming year through increased smartphone penetration with global population and reaching newer age brackets on the age spectrum. We all can certainly debate on the below numbers but we can’t do much on the message its giving - Get onto the mobile for every aspect of…
  • Ideal Customer Experience

    5 Jun 2014 | 8:01 pm
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Evolution of Marketing Data [Infographic]

    27 May 2014 | 12:00 pm
    Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that. The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all…
  • {Weekend Writing} Few Keys to Relationship….

    17 May 2014 | 9:49 am
    No matter its your personal or professional side…relationship do count…But its important to acknowledge that relationship does not just fall in your lap, its like a development project which needs all elements to build a beautiful architecture. Though, keep in mind, to build an exceptional architecture you need exceptional foundation…..and for every foundation you need to follow certain principals…Therefore, while you enjoy your weekend, these 12 principals may help you to start the foundation(s) or reinforce it. I know its small…click it to zoom…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • Pros & Cons of Running Social Media Geared Towards China In-House

    Miguel Roberg
    29 Jul 2014 | 5:45 am
    One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and … Continue Reading Pros & Cons of Running Social Media Geared Towards China In-House by Miguel Roberg -Maximize Social Business                   Related…
  • How to Use Social Media for Small Business Marketing

    Neal Schaffer
    29 Jul 2014 | 3:45 am
    I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small … Continue Reading How to Use Social Media for Small Business Marketing by Neal Schaffer -Maximize Social Business                   Related Stories25 Questions To Prepare For Your…
  • An Introduction to SnapChat Marketing for Restaurants

    Debbie Miller
    28 Jul 2014 | 5:45 am
    Snapchat is still flying a bit under the radar for marketers. The app, which allows people to exchange messages that self-destruct seconds after they’re viewed, has attracted an estimated 82 million users, most of whom are between ages 13 and 25, according to Business Insider. Although the messages are temporary, users are still able to … Continue Reading An Introduction to SnapChat Marketing for Restaurants by Debbie Miller -Maximize Social Business                   Related StoriesFive Ways…
  • [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)

    Zsuzsa Kecsmar
    28 Jul 2014 | 5:05 am
    Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. Apart from the romantic scene, it was a perfect marketing tactic that is worth replicating. iDBUS is a French transportation company which offers a long-distance coach service linking … Continue Reading [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows) by Zsuzsa Kecsmar -Maximize Social Business                   Related StoriesThe…
  • Creating an Engaging Customer Experience In A Socially Connected Marketplace

    Joe Ruiz
    25 Jul 2014 | 5:45 am
    What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean? Is it Facebook likes? Twitter followers? In my experience, we use the term carelessly. Recently I came across an interesting statistic; 80% … Continue Reading Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz -Maximize Social Business                   Related Stories8 Ways to…
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    Social Media DDS

  • Social Media Etiquette: Check Your Snark at the Door

    SocialMediaDDS
    28 Jul 2014 | 5:00 am
      One of my favorite things to do in real life and online is to observe.  You can learn so much by just watching and listening.   People can be so interesting. That said, though fascinating and interesting, people can also be rude.  Filterless. Bullies.  And, it seems as though the perceived safety of online […]
  • When Is a Muse Not Amusing?

    SocialMediaDDS
    14 Jul 2014 | 5:00 am
        When its not around! You know and I know that any good online presence requires fresh content and engagement.  So, for me, the engagement part is pretty straight forward and easy.  It’s the fresh content on a regular basis that gets me.  You see, I’ve got this really awesome muse that inspires me […]
  • Logo Design Tips from an Expert

    SocialMediaDDS
    7 Jul 2014 | 5:00 am
      I’m one of those people who’s creativity is inspired by other’s ideas and creativity.  In other words, I rely on the creativity gifts of others for direction in “my” ideas.  I am eternally grateful to the many people who share their gifts with me. Recently, I was working on my husband’s soon-to-be launched home […]
  • Tales From the Crypt – Preventing a Social Media Nightmare

    SocialMediaDDS
    30 Jun 2014 | 5:00 am
    You may have heard me say “It’s called SOCIAL media, not STAGNANT media”.  If not, then let me just repeat… It’s called SOCIAL media…not STAGNANT media. Here’s the problem.  It’s not pretty.  In fact it’s downright scary. There are a LOT of stagnant media accounts floating around out there.  Businesses who meant well and in a moment […]
  • What I Learned From My Dad

    SocialMediaDDS
    16 Jun 2014 | 5:00 am
    Happy Father’s Day…a day late! My amazing Dad has been gone for 10 years now but I think about him every single day.  And, since he was my original role model for owning a business, I thought I would share some of the lessons that I learned from my Dad about owning a business.  Now, […]
 
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    blog

  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
  • Know your hoaxes: Don’t let your brand get caught in the web of lies

    Summer Daoud
    15 Jul 2014 | 10:19 am
    I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  [caption id="" align="aligncenter" width="471"] (Source: Mashable)[/caption] As a child of the 80's, I had known a few truths: One day, I would be as cool as Punky Brewster. The Ouija board was real. There would be hover boards on the day that Marty McFly went to "the future." I proudly shared this news with my 862 Facebook friends only to see it refuted by Mashable shortly…
  • How Boxing Day and bank holidays affect consumer review usage

    Prelini Udayan-Chiechi
    10 Jul 2014 | 9:47 am
    It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network of the world’s top businesses to understand the seasonal trends that effect consumer conversations during the holidays. Boxing Day tops even Cyber Monday in countries that observe…
  • Content marketing trust gap

    Jason Ford
    8 Jul 2014 | 9:29 am
    As the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion. The fact is, people trust other people more than they trust brands. Even random strangers posting comments and reviews online are trusted about 70% of the time – vs. brand marketing which is trusted only about 30% of the time. We call this the content marketing trust gap. [caption id="" align="aligncenter" width="700"]…
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    Justin Kownacki

  • 4 Thoughts I Had While Watching Transformers 4

    Justin
    19 Jul 2014 | 8:51 am
    Look, let’s get a few basics out of the way. Plenty has been written over the years about Michael Bay’s storytelling problems, his directorial tics, his troubling portrayal of women, homosexuals, and non-white characters, and his fetish for big guns and magic hour. You can also debate whether Transformers 4 is his most blatant cash-grab […]
  • 12 Thoughts I Had During Dawn of the Planet of the Apes

    Justin
    12 Jul 2014 | 10:21 am
    1. If they had titled this Generic Action Movie, would they have been wrong? What exactly happens here that was demonstrably different from any other “us vs. them” action film of the past 40 years? 2. My god, the distracting CGI… If you ever want to see the uncanny valley in action, this is the […]
  • 77 Thoughts I Had While Watching the New Godzilla

    Justin
    31 May 2014 | 6:15 am
    What happens when you take amazing actors, a stellar FX team, a competent director, an inept script, and $160 million, and try to make a profit? You get this following stream-of-consciousness play-by-play as I sat in a mostly-empty theater and tried to make sense of what went wrong with the making of the new Godzilla […]
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 […]
  • 8 Things You Can Stop Doing Right Now

    Justin
    13 Apr 2014 | 11:58 am
    This post might be hard for some of you to read, but I’m writing it for your own good. And mine. Please stop telling the world how much you’re “crushing it.” Yes, I’m talking to you. If you’re tweeting and Facebooking and Instagramming power quotes and humblebrags about how relentless you are, or how grateful […]
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    Social Strand Media

  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
  • Do Your Blog Headlines Make People Click?

    Tracy Sestili
    11 May 2014 | 6:06 pm
    The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good questions. Let’s answer them. Why 8 words or fewer? Well, there’s no definitive answer in the APA…
  • Why You Struggle On Twitter

    Tracy Sestili
    6 May 2014 | 8:45 am
    In case you didn’t read this post on LinkedIn…I recently read an article by Marcus Taylor that I really enjoyed. It was a case study about how Mashable, KISSmetrics, and Problogger reached millions of readers in less than two years. The article talked about the different blogging tactics each used. In a nutshell Mashable and KISSmetrics used a lot of infographics and Problogger posted evergreen content instead of news. All of them posted blog content like crazy in the first couple of years – posting multiple blogs daily. Now Mashable has a team of people, Problogger only…
 
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    Building Social Bridges

  • In Business Your Reputation Is The Only Currency That Matters

    Ekaterina Walter
    29 Jul 2014 | 2:00 am
    “Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based on your reputation. And reputation is shaped by your character and your actions. Everything you do or say in life, regardless of your occupation or goals, directly contributes to people’s perception of you: who you are as a person and as a leader. “If I take care of my character, my reputation will take care of me.” –…
  • The Secrets of Making Anything Go Viral

    Ekaterina Walter
    22 Jul 2014 | 1:00 am
    Creating a ‘viral video’ is like setting out to produce ‘an Oscar-winning film’. You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel flat and formulaic. If a movie producer tries too hard to re-create an award-winning film, putting together a big budget, an epic storyline, some top names, it can still be a flop. What movie-goers want is passion, great acting and a sense that everyone involved loved what they were doing: they want to feel something.
  • People Join Because Of Great Vision, People Leave Because Of Poor Leadership

    Ekaterina Walter
    14 Jul 2014 | 2:00 am
    It’s that simple. And that complicated. Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites. In my conversations with an investor who was burnt several times in the past by investing in businesses that didn’t take off the ground, I kept hearing him say: “Having the idea is only a start, the hard part is executing on it to make it a success.” According to the U.S. Small Business Administration over 50% of small businesses fail in the first five years. Why? What goes wrong? The truth is: there are plenty…
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    Web-Feed.com

  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
  • The Difference Between Social Media Marketing Persona and Buyer Persona

    webnews
    9 Jun 2014 | 5:17 pm
    While marketing or buyer persona concentrates exclusively on buyers, the social media marketing persona has a broader task. The purpose of social media marketing is not only to contribute to immediate and assisted conversions, but also to increase company’s brand awareness and grow online community. As a result social media marketing personas should include buyer personas with addition of at least two more personas related to social interactions: industry influencer persona and engager persona. Continue reading →
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    Sazbean

  • Find the Funding You Need to Market Your Business

    Guest Post
    29 Jul 2014 | 7:37 am
    The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. That figure could be split between brand development efforts such as creating content for websites and blogs and the costs of marketing campaigns, advertising and events. However, that percentage assumes a business has margins of 10 to 12 percent after other expenses have been covered. It’s tempting to think you don’t need marketing if your business is strapped for cash. But remember, marketing is an investment in your future sales, and…
  • 3 Tips for the Best Use of Video in Mobile Marketing

    Guest Post
    22 Jul 2014 | 6:00 am
    Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. It also found that the average American consumer spends 60 hours per week perusing content across all devices. Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. But marketing campaigns containing only a talking head and still pictures are missing the boat. Neil Fleming, the New Zealand professor best…
  • 5 Tips for Better Twitter Advertising

    Sarah Worsham
    15 Jul 2014 | 6:00 am
    (Photo credit: Wikipedia) Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. If your goal is to boost traffic to your website (or to particular pages on your…
  • Book Review: The Visual Organization by Phil Simon

    Sarah Worsham
    10 Jun 2014 | 7:00 am
    We are inundated and surrounded by Big Data. So much so, that it is very difficult to wrap your mind around how to use all the information that pelts us from all directions every day. Understanding how to use Big Data is becoming imperative for organizations and data visualization is the method to turn data into understandable information. In Phil Simon’s latest book, The Visual Organization, he uses easy-to-understand explanations and real-world examples from a variety of organizations to help you visualize (pun intended) how your organization could use data visualization. Starting with…
  • Five Tactics to Build a Strong Brand Presence Online

    Guest Post
    3 Jun 2014 | 7:00 am
    The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. (Photo credit: Wikipedia) If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. This signals that your company is not only legitimate and recognized far and wide for your wonderful products or ideas, but also worthy of their investment. After all, no one will buy from a company…
 
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    SociableBlog

  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
  • Miley Cyrus and Blogging: 7 Ways to Twerk Your Blogging

    Andrew Valentine
    5 May 2014 | 11:24 am
    Just like Miley Cyrus transforming from our favorite tween pop princess into America’s infamous twerking sensation, change is all around us. And while some might argue in Miley’s case that change can be good or bad, when it comes to twerking your blogging to stay updated and relevant with the times, change is essential. Also just like Miley, blogging has grown up quite a bit since it started trending, as well. Originally, blogging was another form of writing a journal…it was just online instead. People used blogging as an outlet to express thoughts and emotions and possibly converse…
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    Lone Wolf Media

  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Financial Social Media

  • Your Marketing is Unsuccessful Because…

    Maribeth Kuzmeski
    29 Jul 2014 | 3:21 pm
    Are you frustrated with the results of your marketing efforts? Are you pulling out your hair trying to figure out what you can do to turn your marketing around? We’re oftentimes left to struggle with the ‘why,’ and sometimes the answer is challenging to uncover. Why did that seemingly sure-thing marketing strategy turn out poorly? From my experience, every marketing trip-up (and we all have them) can be understood and even quantified if we apply the following theories:   1.  The “College Try” Theory: We try to make the marketing activity work but secretly we hope it doesn’t…
  • 6 Ways Financial Advisors Can Use LinkedIn To Grow Their Business

    Amy McIlwain
    24 Jul 2014 | 12:38 pm
        For financial advisors, Linkedin can be a powerful tool. In an earlier guest postThe Importance of LinkedIn for Financial Service Providers, it is stated that 70% of the buyers surveyed listed LinkedIn as the social media platform they are most likely to turn to when gathering information on service providers. Not only that, but LinkedIn is constantly adding new features that are attractive to both advisors and clients. There is no doubt that using LinkedIn in your financial services marketing is a good, and necessary, strategy. Here are some tips for using LinkedIn to grow…
  • Your Social Media Marketing Strategy and Google+

    Guest
    22 Jul 2014 | 9:33 am
    By Nick Venezia. Background on Google+ and SEO: One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process. We can all agree that Google controls the search market. Yes, Google has a bias toward Google+ content; therefore, any business that wants to boost overall SEO should include Google+ marketing into their social media marketing strategy. Both Starbucks and The Economist…
  • The Digital Impact of the World Cup

    Amy McIlwain
    17 Jul 2014 | 1:40 pm
        The 20th World Cup is over, but it sure did make its mark. For those who follow me on Twitter or Facebook you probably know that I recently returned from the World Cup in Brazil. It was beyond incredible. Having played soccer since I was 4 years old it’s always been a dream of mine to see a live World Cup match…and in Brazil of all places! From the waterfalls in Manaus, to the beaches of Natal, to the streets of Rio, the entire country lived and breathed fútbol. But the excitement didn’t stop at the Brazilian boarder. With the connectivity of social media fans anywhere in…
  • 3 Ways To Grow Your Marketing Lists Online

    Advisor Websites
    15 Jul 2014 | 1:27 pm
    Here’s a sad-but-true fact: email marketing databases degrade by about 25% every year. Your contacts may chance their email addresses, moving from one company to another, they may unsubscribe from your email communication, or they abandon that old AOL address they only use to fill out forms on websites. Prospects who buy do so because they trust you and feel like you “get” them. If you’re looking to take on new business, consider widening your funnel. Email marketing is an awesome and efficient way to explain yourself and offer your expertise to alot of potential prospects at once.
 
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    Uncrunched

  • Explicit GoTenna Use Case: Buying Drugs

    Michael Arrington
    18 Jul 2014 | 9:27 am
    I read about GoTenna yesterday – a neat little device that connects to your phone via bluetooth that allows you to send messages to other people using GoTenna even if cell service is out. It basically turns your phone into a handheld UHF radio with encryption (which you can’t do as a normal citizen with a CB). Watch the video here on the GoTenna site. I noticed the guy smoking (and selling) marijuana yesterday and chuckled. Someone at Hacker News noticed the same thing and commented on it. Another says “I think they are quite deliberately pointing out that dealers can…
  • They Might Be Tearing Down The Creamery To Build Condos

    Michael Arrington
    17 Jul 2014 | 4:51 pm
    If you’re involved in the startup world in San Francisco you’ve likely been to the Creamery on Townsend and 4th street. It’s iconic, even if only recently so. In 2012 I wrote about the Creamery in a post talking about the shift in startups from the Palo Alto area to San Francisco, noting that “CrunchFund has probably closed (meaning the verbal agreement part) more deals there than anywhere else.” Other press cemented the cafe’s reputation as the place to do business. Today there are probably at least a handful of startup meetings going on there at any given…
  • Fifteen Months Later

    Michael Arrington
    24 Jun 2014 | 10:10 am
    My defamation action against Jenn Allen, the woman who falsely accused me of rape last year after I ended our relationship, is over. She retracted her statements and apologized, which is the very relief I sought before filing this action, and I accordingly dismissed the lawsuit. The settlement agreement is here. Unfortunately, when you have been accused of rape — even provably falsely as I have been — there’s no way to “win”. For the rest of my life, when someone searches my name on the internet, the word “rape” will appear somewhere among the…
  • Ex-NSA Guys’ Startup To Protect You From NSA

    Michael Arrington
    18 Jun 2014 | 12:26 pm
    Virtu, a Washington D.C. startup, raises $6 million in new capital. The company is building an encryption product that will work with email platforms, including Gmail, Yahoo, and Outlook. Which is great except that the founders are ex-NSA guys who used to be paid to do things like collect emails and phone call information from hundreds of millions of terrorist suspects Americans. The kind of stuff that this new product is designed foil. It’s like hiring Darth Vader to build planetary defense systems to thwart the Death Star. Except the analogy doesn’t quite work. Vader switched to…
  • Microsoft Paying Bloggers To Write About Internet Explorer

    Michael Arrington
    17 Jun 2014 | 9:45 pm
    Update: Microsoft says they’re suspending the program in a statement: “This action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media. The program has been suspended.” — Why in the world is Microsoft (through an agency) trying pay bloggers to write about Internet Explorer? Do people still do this? And given my position on paid posts, why would they think I’d be willing to participate? This is just layers of stupid. Here’s the link in the request below. Here’s the hashtag (#IEbloggers) that…
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    BarnRaisers

  • 6 case studies prove Social Selling ROI

    Rob Petersen
    29 Jul 2014 | 3:45 am
        Social Selling  is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. Last week, we published, 27 surprising facts about salespeople who are Social Selling. It was to give an overview of who’s doing Social Selling, how is being used and what are the results. This week, we’re telling some of the stories. Case studies range from Fortune 500…
  • 27 surprising facts about salespeople who are Social Selling

    Rob Petersen
    20 Jul 2014 | 6:25 am
        Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. It’s not a buzzword. It’s a real…
  • 4 native advertising case studies prove ROI

    Rob Petersen
    14 Jul 2014 | 2:55 pm
        Native Advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it’s placed. In 2011, it didn’t exist as a paid media channel. In 2013, native advertising is a $3.7 billion media industry, 56% larger than social display ads (source: eMarketer), But, for all the money being poured into native advertising, does it generates revenue for the businesses that use it? Does it “Show Me the Money” to advertisers and marketers? Here are 4 native advertising case studies that prove ROI.  …
  • 30 hard facts on content marketing to drive ROI

    Rob Petersen
    6 Jul 2014 | 6:25 am
        Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Content marketing subscribes to the notion that delivering high-quality, relevant, and valuable information to prospects and customers drives profitable consumer action. How important is content marketing to profitably running a business? The marketing decisions any company on the internet has to make is how to invest between “owned,” (a website, video, CRM system), “earned,”…
  • 11 ways to find your brand voice

    Rob Petersen
    29 Jun 2014 | 3:58 am
        A brand voice is how a brand speaks to its audiences. It connects a vision, mission and values to a personality; done well, it’s is relevant, timely and builds relationships that last. It’s the human face for a business or company. It’s an expression of the people behind the brand. It sets your company apart and builds trust. Particularly in the digital channel, with the depth of information on a website and publishing opportunities available through social media, it is an essential consideration to your brand platform Here are 11 ways to find your brand…
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    Windmill Networking is Now Maximize Social Business

  • Pros & Cons of Running Social Media Geared Towards China In-House

    Miguel Roberg
    29 Jul 2014 | 5:45 am
    One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and … Continue Reading Pros & Cons of Running Social Media Geared Towards China In-House by Miguel Roberg -Maximize Social Business   Related StoriesDemographics and Behaviors of Chinese Social Media UsersHow to Maximize Your WeChat Marketing…
  • How to Use Social Media for Small Business Marketing

    Neal Schaffer
    29 Jul 2014 | 3:45 am
    I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small … Continue Reading How to Use Social Media for Small Business Marketing by Neal Schaffer -Maximize Social Business     CommentsThank you so much Stephen! by Neal SchafferGreat advice, Neal. By the way, I consider your book a ... by Stephen Lahey…
  • An Introduction to SnapChat Marketing for Restaurants

    Debbie Miller
    28 Jul 2014 | 5:45 am
    Snapchat is still flying a bit under the radar for marketers. The app, which allows people to exchange messages that self-destruct seconds after they’re viewed, has attracted an estimated 82 million users, most of whom are between ages 13 and 25, according to Business Insider. Although the messages are temporary, users are still able to … Continue Reading An Introduction to SnapChat Marketing for Restaurants by Debbie Miller -Maximize Social Business   Related StoriesFive Ways Hotels and Restaurants Can Optimize Social MediaTurn Hotel Initiatives into Unique Social Media…
  • [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)

    Zsuzsa Kecsmar
    28 Jul 2014 | 5:05 am
    Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. Apart from the romantic scene, it was a perfect marketing tactic that is worth replicating. iDBUS is a French transportation company which offers a long-distance coach service linking … Continue Reading [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows) by Zsuzsa Kecsmar -Maximize Social Business   Related StoriesThe Future of Social Customer Service: Seamless Customer ExperienceIs Chinese Social Media Important For…
  • Creating an Engaging Customer Experience In A Socially Connected Marketplace

    Joe Ruiz
    25 Jul 2014 | 5:45 am
    What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean? Is it Facebook likes? Twitter followers? In my experience, we use the term carelessly. Recently I came across an interesting statistic; 80% … Continue Reading Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz -Maximize Social Business   Related Stories8 Ways to Enable an Effective Social Shopping ExperienceInitiating the Social Media Path to Purchase…
 
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    Social Media Simplify

  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
  • 5 Killer Social Media Infographics: Summer Collection

    Syed M Raza
    10 Jun 2014 | 1:52 pm
    This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...1. Social Media in 2014 by Digital Insights:2. Flying with Twitter from @TwitterAdsUK:3. A minute on Facebook by Sumocoupon:4. 10 Hottest Social Media Marketing Trends from MP Digital Marketing, Philippines5. Best Practices for Killer Facebook Content from BrandNetworksThat's the 5 I had to add here.... If you…
  • 5 Ways Facebook Still Dominates the Social Media Landscape

    Syed M Raza
    21 Apr 2014 | 11:09 am
    Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:Social Login: According to a report from eMarketer 51% of social logins into various sites worldwide are through Facebook. And as per the data from LoginRadiusmore than 55% websites use Facebook login for the user…
  • 17 Steps to an Exploding Facebook Contest

    Syed M Raza
    17 Mar 2014 | 6:57 am
    How to have an exploding Facebook contest?In the age of social advocacy, contests are the best ways to gather such social advocates conveniently. Facebook contests have always been an eye-candy for not only the social media marketers, but also the seasonal online marketers who utilize FB.Now, here're the 17 steps in infographics that you need to have an exploding Facebook contest irrespective of the products/services you would be using it for:
  • Your Dream Job through Social Media: The Ultimate Guide

    Syed M Raza
    6 Feb 2014 | 10:34 am
    TweetFinding the perfect job or say your dream job is not that dream easy, you know. But utilizing social media to market yourself is the definitely best way in today's connected world to enhance your chances. As I wrote in my previous article/slide http://www.socialmediasimplify.com/2013/03/social-media-and-job-you-want.html never put yourself into a static point of job search, rather try to be as much dynamic as possible.And if you are really eager to know 'How to get into it?', I would simply suggest you all the job aspirants to go through the following infographic published by…
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    Heidi Cohen

  • How To Make The Business Case For Content Curation

    Heidi Cohen
    28 Jul 2014 | 3:00 am
    5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and MarketingProfs 2014 research. On average content accounts for 30% of their marketing budget. Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting…
  • The One Marketing Opportunity Everyone Is Missing

    Heidi Cohen
    25 Jul 2014 | 3:00 am
    15 Ways To Generate Sales From The People Who Know You Best Most businesses zealously rush to test every new marketing tactic touted to attract new prospects, maintain and grow their customer base. Customer acquisition is expensive since you must invest in marketing including advertising to find, reach and convert prospects. If you’re like most marketers you’re making 1 MAJOR MISTAKE. Being so focused on getting fresh prospects you’re missing the opportunity to generate sales from the people who know you best! Some marketers call this retention marketing (although it’s not as…
  • 7 Steps To Use Personae In Your Marketing Plan

    Heidi Cohen
    23 Jul 2014 | 3:00 am
    What To Do After You Create A Marketing Persona A persona is a key element of social media, content or really any type of marketing. BUT persona creation is NOT a marketing destination. You develop a persona to facilitate your marketing creation and enhance its effectiveness. By employing a well-developed persona, you no longer create content for a nebulous, undefined collection of people. Instead, you know your audience the way you know your friends and colleagues. So, you communicate with them as if you were face-to-face. Prospects are at least 58% of the way through the purchase process…
  • Are You Producing Content Like An A-Lister?

    Heidi Cohen
    21 Jul 2014 | 3:00 am
    Second Half Content Marketing Checklist – 50 Points Would you like craft content marketing like an A-lister? You spend hours and hours on your content marketing. By contrast, A-listers make content marketing look effortless. The reality is that, like you, A-listers work hard to produce quality content. What’s the difference between A-listers and you? A-listers have experience, an established audience and processes to ensure each piece of content yields the maximum results, regardless of whether their goal is thought leadership, branding, lead generation or sales. One shortcut to maximize…
  • 40 Blogging Tactics For Your Marketing Toolbox

    Heidi Cohen
    18 Jul 2014 | 3:00 am
    Is Blogging a Social Media OR Search Tactic? As a marketer, is blogging a social media or search tactic? Don’t think it doesn’t matter because blogging addresses both marketing needs. Let’s examine how these 2 approaches differ since it has an impact on your blog’s content, presentation and results. By understanding these differences, you can enhance your blog’s ability to achieve your business objectives. Blogging: Social media OR search tactic? Here’s how blogging differs for social media and search across 7 key marketing attributes.    1. Target market Regardless…
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    The Future Buzz

  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming

    Adam Singer
    29 Jul 2014 | 9:57 am
    I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced back into a world of subsidizing content I don’t want or can’t timeshift.So I was excited to see today’s news, that, as multiple media outlets reported, HBO is going “cable free.” Except they aren’t. And no media outlet got this story right. As reported by QZ in a story…
  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
  • Movie Attendance Plummets: 43% Decline In Y/Y for July 4

    Adam Singer
    7 Jul 2014 | 11:04 am
    We’ve been sharing data related to the decline of people physically going to the movie theater to watch movies for several years, while also showing consistent increases in users streaming content to the comfort (and high quality screens) of their homes.So it was no surprise to see data for this weekend’s July 4th box office showing that sales were the worst in decades. From Variety [emphasis mine]:Overall, this holiday weekend topped out at approximately $130 million, a 43.4% drop from last year’s Independence Day, which brought in $230 million overall. If these numbers…
  • Initial Data (And Common Sense) Is In: MJ Legalization = Positive

    Adam Singer
    30 Jun 2014 | 10:46 am
    Despite some who have a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.And anyway, marijuana is less harmful to your body than alcohol, it accounts for a large % of our non-violent citizens being incarcerated (likely breeding some amount of violence in the process) and keeping it illegal encourages crime.So it was great to see some initial data come in on our first market to pave the way for a future growth area of our…
  • Digital Agencies: Include Analytics Access In Your Agreements

    Adam Singer
    18 Jun 2014 | 12:23 pm
    I’ve been on several speaking circuits this year (thus why I’ve been posting less than usual lately) but finally back in the office and settling into a more normal routine.At recent events I’ve been talking to agencies in areas of communications that traditionally didn’t always have access to analytics (for ex., PR and creatives) and have gotten a recurring question. So I wanted to address here on the blog so I can reference in the future.The recurring question is simple: “so, access to analytics and how that will help improve my results, share success and…
 
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    My Community Manager

  • #CMGRHangout presents: Open Mic (Storify)

    Sarah Mordis
    25 Jul 2014 | 12:49 pm
    Have a community management related question you’ve been dying to ask? Now’s your chance! [View the story "#CMGRHangout presents: Open Mic" on Storify] The post #CMGRHangout presents: Open Mic (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Open Mic (Preview)

    Sherrie Rohde
    24 Jul 2014 | 4:29 pm
    Have a community management related question you’ve been dying to ask? Now’s your chance! Ask on Twitter, comment below or join us air. Whatever you decide, be sure to participate in OPEN MIC on this week’s #CMGRHangout panel on Friday, July 25th at 2pm EST! Jonathan Brewer and Sherrie Rohde will be hosting the Hangout with Emma Cunningham, David DeWald, Brian Fanzo, Dom Garrett and David Hurley as panelists. Carrie Keenan and Sarah Mordis will be moderating the Twitter chat using #CMGRHangout. Panelists Emma Cunningham Communications Specialist, Social Media…
  • Choosing a Community Platform

    Nicole V. Rohr
    23 Jul 2014 | 10:09 am
    On last week’s #CMGRHangout, we discussed choosing the right platform for your online community. Joining the chat were David “Historian” DeWald, Ben Martin, Jordan Reeves, Dennis Shiao, Brew & Sherrie Rohde. So, you’ve got a community … sort of. When you consider your Facebook page, the comments on your website and maybe articles or content that you’re publishing, you’ve got a community. But how do you integrate that into one platform? DeWald advises not making too radical of a change, as that can cause tremendous pushback from your community members.
  • Want to create Social Change? Find the influencers.

    Jason Schemmel
    22 Jul 2014 | 4:59 pm
    You spend countless hours dedicated to your craft. You’re a people person; you enjoy talking to others; you love helping others; you inspire others with your work ethic; you encourage others to better themselves; you bring people in, because they admire you and want to learn from you … you are an influencer! But you are a rare commodity in the community world. Many people join groups and communiti