Social Media

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  • Hashing Out the Importance of Hashtags on Social Media

    Spiral16
    Alan Rapp
    30 Apr 2015 | 8:31 am
    Hashtags have become commonplace in nearly every aspect of social media. Linking everything from fan reaction to professional promotional campaigns to shared Internet humor, hashtags play an important role when used correctly to increase engagement and help monitor conversation around a specific brand, event, or trend (although we’ve certainly seen examples where brands have struggled with them). This infographic from Ghergich & Co. and SurePayroll offers a basic primer for hashtag use for those new to the social media space or still confused by the intended uses of that weird…
  • How to Use Advanced Facebook Ad Targeting

    Social Media Examiner
    Kandice Linwright
    4 May 2015 | 2:00 am
    How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how to plan better Facebook ad campaigns with audience targeting. Why Use Advanced Targeting? To achieve the greatest […] This post How to Use Advanced Facebook Ad Targeting first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Does Apple care any more?

    Bokardo
    bokardo
    7 Jan 2015 | 7:17 am
    Marco Arment, in his recent post Apple has lost the functional high ground: “But the software quality has fallen so much in the last few years that I’m deeply concerned for its future. I’m typing this on a computer whose existence I didn’t even think would be possible yet, but it runs an OS with embarrassing bugs and fundamental regressions.” After hypothesizing that Apple’s priorities are out of whack, he writes: “I fear that Apple’s leadership doesn’t realize quite how badly and deeply their software flaws have damaged their reputation, because if they…
  • How Are Pages Different From Groups Which One Should I Create On Facebook - Social Media

    Social Media Network - Marketing
    1 May 2015 | 10:52 am
    How Are Pages Different From Groups Which One Should I Create On FacebookI Work As Freelance Social Media Network Professional And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1. Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5 million…
  • [Cool Infographic Friday] The History of the Hashtag

    SocialFish
    Maddie Grant
    1 May 2015 | 4:00 am
    by mainstreethost. ———– (photo credit)
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    Rackspace Startups

  • Startup Conversation with Steve “Woz” Wozniak

    Rackspace
    16 Apr 2015 | 11:45 am
    Launching a startup can be a risky endeavor.  Often it requires leaving a more comfortable, stable endeavor for a much less certain proposition.  The motivation to take this leap of faith is unique to each founder.  In this video interview, Steve Wozniak discusses leaving Hewlett Packard to start Apple Computer with Steve Jobs, his reluctance to leave a job that made him happy and why he finally decided to take the plunge.
  • Productify and The Rackspace Startup Program

    Rackspace
    7 Apr 2015 | 2:25 pm
    Productify, an Alexandria, NSW, Australia startup has built a B2B information management service that simplifies the process for bringing products from supplier to retailer. With Productify, suppliers store all their product information and images online and then share it to retailers online by invitation. Productify tracks the exchange between supplier and retailer and also resizes images automatically to meet individual retailers’ specifications. In this video, Productify’s Founder & CEO Doron Ostrin talks with Rackspace about the importance of the Rackspace Startup Program and…
  • Fashion Metric and the Rackspace Startup Program

    Rackspace
    6 Jan 2015 | 3:10 pm
    Fashion Metric is a big data SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience. By deploying a comprehensive technology to calculate a customer’s full set of body measurements in seconds, FM helps customers get measured for custom clothing or select the best ready-to-wear size. In this video, Fashion Metric Founder & CTO Morgan Linton talks to Rackspace about how his fashion-centric startup allows Rackspace to focus on infrastructure, Cloud hosting and server environments, while his…
  • Polycom: The Leader in HD Video Conferencing

    Robert Scoble
    19 Jun 2014 | 8:39 am
    Looking for ways to collaborate and help your organization defy distance? For more than 20 years, Polycom phones have powered voice conversations in over 4 million conference rooms worldwide. Today, Polycom offers a variety of solutions to fit the need of every room– from the home office to cubicles to boardrooms and more. Polycom RealPresence room video solutions are simple to operate and consistently deliver a flawless visual communications experience. http://polycom.com www.rackspacestartups.com
  • Scoble Discusses Performance-Based Advertising with Marimedia’s Founder Maia Shiran

    Robert Scoble
    19 Jun 2014 | 8:37 am
    Robert Scoble speaks with Maia Shiran, founder and COO of Marimedia Ltd. a Herzliya-based startup about to go public, that helps publishers and website owners generate revenue through performance-based advertising. They also look at Qadabra, Marimedia’s new self-serve platform for blogs and smaller websites. http://marimedia.net http://qadabra.com
 
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    Social Media Examiner

  • How to Improve Your Google+ Marketing

    Ben Fisher
    5 May 2015 | 2:00 am
    Are you marketing on Google+? Do people pay attention to your messages? In this article you’ll discover five ways to strengthen engagement on Google+. #1: Follow the Formula If your intent is to encourage engagement, writing a post that is formatted properly for Google+ is practically formulaic: 1. Create a post title that is no […] This post How to Improve Your Google+ Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Ways Your Facebook Page Can Help Your Business

    Kristi Hines
    4 May 2015 | 3:00 am
    Do you have a Facebook page? Are you using Facebook to its fullest? There are many ways to use a Facebook page beyond simply posting updates. In this article you’ll discover seven ways to use your Facebook page for business. #1: Collect Testimonials and Reviews If you set up your Facebook page as a local business, […] This post 7 Ways Your Facebook Page Can Help Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Advanced Facebook Ad Targeting

    Kandice Linwright
    4 May 2015 | 2:00 am
    How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how to plan better Facebook ad campaigns with audience targeting. Why Use Advanced Targeting? To achieve the greatest […] This post How to Use Advanced Facebook Ad Targeting first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Messenger Adds Video Calls: This Week in Social Media

    Cindy King
    2 May 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Messenger Introduces Video Calling: “Now you can have face-to-face conversations with your friends and the people you […] This post Facebook Messenger Adds Video Calls: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Word of Mouth: Getting Others to Talk About Your Business

    Michael Stelzner
    1 May 2015 | 3:00 am
    Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? To learn about word-of-mouth marketing, I interview Ted Wright. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […] This post Word of Mouth: Getting Others to Talk About Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Linqapp, Which Lets You Get Real-Time Language Answers From Real People, Launches On iOS

    Catherine Shu
    4 May 2015 | 10:11 pm
     The last time I enrolled in a Mandarin language program was back in 2007, light-years away in terms of technology. I considered myself lucky because I had a Besta CD-618 electronic dictionary and a weekly language partner to answer questions about slang and other words that weren’t in my (very dry) textbooks. If Linqapp had existed back then, however, I would have passed out with joy. Read More
  • Delivery Hero Eats Up Turkey’s Yemeksepeti For A Record $589M

    Ingrid Lunden
    4 May 2015 | 10:01 pm
     Delivery Hero, the billion-dollar takeout food service based out of Berlin, is making another big acquisition as it continues to scale up its business worldwide. It’s buying Turkey’s Yemeksepeti for $589 million, in a cash and shares deal that will also see investor General Atlantic becoming shareholders in Delivery Hero. Yemeksepeti — Turkish for “food… Read More
  • Quip’s Subscription-Based Toothbrush Replacement Service (Yes, Really!) Raises Seed Funding

    Sarah Perez
    4 May 2015 | 8:00 pm
     Did you know you’re supposed to replace your toothbrush every three months? Apparently, this is actually the recommended time frame preferred by the ADA, but most consumers just wait until their bristles wear out, or it randomly occurs to them as they’re walking through the dental care aisle at their local store. A startup called Quip, showcasing its service here today at… Read More
  • Vu Digital Translates Videos Into Structured Data

    Anthony Ha
    4 May 2015 | 3:58 pm
     Vu Digital is launching new technology to help customers figure out what’s actually going on inside videos, online and otherwise. B. Wade Smith, the company’s vice president of operations and development, said that as more and more online content moves to video, it will become increasingly important to extract data about those videos in a form that’s easy to analyze —… Read More
  • The End of The War on Drugs and The Emergence of The Venture-Backed Cannabis Industry

    Kim-Mai Cutler
    4 May 2015 | 3:36 pm
    When news broke that Founders Fund, the proudly contrarian venture firm helmed by PayPal co-founder Peter Thiel, was going to invest in a major $75 million in Privateer Holdings, a company focused on producing, distributing, and educating consumers about legal marijuana, it opened the floodgates for other investors to barrel in. We’ve since seen startups like Eaze, which just raised… Read More
 
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    Mashable

  • Man caught on camera playing bass guitar while driving

    Blathnaid Healy
    5 May 2015 | 2:28 am
    LONDON — People have been caught doing all sorts of strange things while driving, but playing a musical instrument is probably one of the more unusual activities. A woman who was on a bus snapped a photo of a man driving a car down a major road in the south of England while also playing a bass guitar See also: Man caught driving while using phone, laptop and headphones in car ITV News reports that the man, who was wearing a suit at the time, was playing a five-string Warwick electric bass on the busy A27 near Chichester in West Sussex. He seems to have one hand on the wheel, the other…
  • 10 chic Apple Watch stands to fit any style

    Amy-Mae Elliott
    5 May 2015 | 2:01 am
    You might think your Apple Watch looks fetch on your wrist, but wait until you see the elegant range of stands available We found 10 designs that are fab in their own unique ways See also: 10 Apple Watch Siri commands for secret agents like you Take a look through our striking selection. Seen a desirable Apple Watch dock we haven't highlighted? Shout it out in the comments 1Nomad Stand for Apple Watch ($59.95) Image: NomadAvailable in space grey or silver, this stand is built from a solid piece of extruded, aircraft grade, precision CNCed aluminum. Described as "minimalist" and "honest," it's…
  • Google+ introduces themed Collections, becomes more like Pinterest

    Karissa Bell
    5 May 2015 | 1:33 am
    Google+ is getting a Pinterest-style facelift. Google's social network is adding Pinterest-like collections to its platform, the company announced Monday. Collections allow Google+ users to group similar posts into topic-based sections, which appear in the new "collections" tab on Google+ profiles. See also: Why Google+ is splitting into photos and streams "Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into," Google's Dmitry Shapiro wrote in a post on Google+. "Each collection can be shared publicly,…
  • Watch this adorable robot score a soccer goal, and then take a tumble

    Ariel Bogle
    5 May 2015 | 1:21 am
    Robot soccer players — like their human counterparts — sometimes dive in the penalty box. The University of Newcastle's robot soccer team was a starring attraction at the CeBIT technology conference in Sydney on Tuesday. Developed in the Newcastle Robotics Laboratory, the team have won multiple titles at the robot-version of the soccer World Cup, RoboCup, which is held in different cities each year. See also: Watch this skiing robot hit the slopes They are still working on their skills, though. He scores! (But then falls) #CeBITAus https://t.co/7NqwH3VaKB — Ariel Bogle…
  • GE announces LED lighting with Apple HomeKit and Siri integration

    Adario Strange
    5 May 2015 | 12:51 am
    General Electric (GE) has announced plans to produce an LED light compatible with Apple's HomeKit software The integration will include the ability to control the GE lights via Siri, Apple's voice-interface digital assistant See also: GE found a reason for the Internet of Things: Better barbecue Using GE's Align technology, the HomeKit-enabled bulbs will allow users to align their lighting with their sleep cycles – bluer tones in the morning hours and more amber-colored lighting in the evening Those familiar with the app called f.lux are already aware of the benefits of using blue…
 
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    Sensei Marketing

  • Customer Loyalty Does Not Equal Customer Advocacy

    Sam Fiorella
    4 May 2015 | 3:45 am
    “We have very loyal customers; we don’t need a customer advocacy campaign.” I’ve been in a senior sales and/or marketing position for more than 20 years and the one constant mistake I still see and hear is a lack of understanding in the difference between customer loyalty and customer advocacy. Making the distinction is not difficult. Customer loyaltyis earned through consistently positive experiences with the brand’s product, customer service, value for price, etc. The net result is that customers are more likely to look to you first when in need of additional products and/or…
  • Social Media May Not Be Helping Your Business

    Sam Fiorella
    27 Apr 2015 | 3:33 am
    Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah, right. Social media has certainly revolutionized the manner in which brands engage their audiences; however, the windfall predicted for businesses has fallen short for most. Viral videos can’t be…
  • Does Your Business Need A Personality to Succeed Online?

    Sam Fiorella
    15 Mar 2015 | 1:01 pm
    A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars ads – a collection of six units that include the Billboard, Filmstrip, and Pushdown – “in giving more personality to the brand.” When I first scanned the report, I expected to see statistics about the increase in traffic driven or the number of leads converted by this new crop of digital advertising technologies. Instead, the big data point was that 65% of survey respondents reported that these ad formats increased the awareness or presence of the brand in their minds.
  • Your Business Doesn’t Need A Facebook Page

    Sam Fiorella
    2 Mar 2015 | 5:06 am
    I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.   Social media marketers will extoll the merits of Facebook fan pages because, well, they’re drinking their own Kool Aid. They will share usage statistics such as the average…
  • Your Blog Should Not Require A Topic Generator

    Sam Fiorella
    23 Feb 2015 | 9:55 am
    I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing topics such as customer acquisition, customer development, customer experience, and influence marketing. Along the way, I’ve contributed to a variety of other online publications such as 12Most.com, business2community.com, the Huffington Post, and most…
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    Martin Shervington

  • An extra-ordinary visit to Infusionsoft

    Martin Shervington
    1 May 2015 | 7:38 am
    My visit to Infusionsoft I’ve been wondering how best to tell this part of the story from the past few weeks, and really I want to explain the beauty when an organization’s culture just ‘works’. My post-grad was in Organizational Psychology, so such things are in my bones whenever I visit places – piecing together... Continue Reading >> The post An extra-ordinary visit to Infusionsoft appeared first on Martin Shervington.
  • Let’s connect at SMMW15!

    Martin Shervington
    23 Mar 2015 | 9:20 am
    Inspired by Chris Brogan’s post about networking with him at SMMW this year, I thought I would create one too! 1. First things first…and most imporant! Please come and say hello! I am there to connect with you. Really. I want to meet you. 2. If you would like my opinion about Google+ and its future,... Continue Reading >> The post Let’s connect at SMMW15! appeared first on Martin Shervington.
  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called 3courselunch.com (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
  • Social Media Marketing World 2015

    Martin Shervington
    6 Nov 2014 | 5:33 am
    Want to see many of the top social media marketing speakers from around the world? Well, this is the place to be in 2015. And I am there too! The post Social Media Marketing World 2015 appeared first on Martin Shervington.
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    Social Media Today RSS

  • The Beginner's Guide to B2B Influencer Marketing

    Jeff Foster
    5 May 2015 | 1:30 am
    As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect that many B2B marketers ignore – influencer marketing. Rather than marketing directly to your customers, influencer marketing means creating relationships with thought leaders, who in turn influence your customers. Done well, this is an incredibly powerful marketing strategy, since you are in effect recruiting industry experts that your customers trust.
  • The Shake-Up Spotlight on: John Yembrick of NASA

    MJ Wesner
    5 May 2015 | 1:30 am
    Today's Shake-Up Spotlight falls on John Yembrick, the head of social media for NASA.
  • 6 Ways to Use Crowdsourced Content in Your Social Media

    Steve Olenski
    5 May 2015 | 1:14 am
    In recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas. Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.
  • Digital Retail Marketing Upside to Reach $199.4 Billion

    David H Deans
    5 May 2015 | 1:00 am
    Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that's up by 15 percent on 2014 levels, according to the latest market study by Juniper Research.
  • 5 Tips for Creating a Social Media Proposal

    Glen Kosaka
    5 May 2015 | 12:47 am
    If you’re a busy marketing agency or consultant it can be difficult to keep up with all the latest strategies and techniques in Social Media Marketing. And it can be even more challenging to create a compelling Social Media Proposal to win a new client when you’re busy managing existing ones.
 
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    Social Media Explorer

  • I Believe Our Interns Are Our Future

    Matt Hollowell
    23 Apr 2015 | 3:00 am
    I openly refer to myself as the Chief Executive Master Overlord (CEMO) of the internship program here at SME Digital. Admittedly, that might be an overstatement, but the fact remains that we have successfully nurtured our two interns over the past few months into full-time positions. And that isn’t a happy mistake; it’s the completion of a happy plan. We promote our internship program as “not your typical internship” and we mean that. No coffee runs, no copier duty, no disrespect, no boring stuff. As a small yet powerful team, the success of our interns is absolutely tied to our own…
  • 7 Things Your Community Manager Needs Right Now

    Tracey Parsons
    21 Apr 2015 | 3:00 am
    One of our clients onboarded a new community manager for the re-launch of social for their brand this month. As their partner, we had the honor to onboard this person and build a great manual to get them started. As we built the manual and shared it with the new community manager, we realize that so many people would benefit from the contents of this manual. When starting a new job, it’s hard to know what’s expected of you in your new role. It can be overwhelming. It was exciting to see that this company cared so much about the incoming talent that they had us create and train them on…
  • To High Performers Everywhere

    Tracey Parsons
    14 Apr 2015 | 3:00 am
    Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy!  So to the High Performers out there, take solace, there is a place for you where your brand of magic making is rewarded. You just…
  • Fix Your Broken-Record Content Strategy

    Tracey Parsons
    7 Apr 2015 | 3:00 am
    Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And…
  • A Parting Gift: 17 Truths For Business And Life

    Danielle Terreri
    3 Apr 2015 | 3:00 am
    In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot…
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    @ProBlogger

  • 3 Places Your Best Ideas Are Hiding In Your First Drafts

    Darren Rowse
    3 May 2015 | 7:00 am
    Many bloggers write drafts and then ‘edit’ their writing – but ‘revising’ is a little different and is definitely a good exercise. Today I came across a great short video by Beth Dunn from Hubspot that was recorded earlier in the year at the Inbound conference. In the video Beth talks about ‘fixing your writing’ by learning to ‘revise’ your work. There’s lots of take home points in this video but what resonated with me most were the three points Beth makes about the places in your first drafts that your best ideas often hide (at…
  • 3 Ways Scheduling Will Make You a Better Blogger

    Stacey Roberts
    30 Apr 2015 | 7:20 am
    Do you feel a bit like a slave to your social media? Always thinking about your next blog post, forgetting to respond to that guy on Twitter, and never Pinning at the right time? I know what it’s like to always feel like you’re running to catch up, instead of being in control of how and where you spend your time. There’s nothing wrong with flying by the seat of your pants and only writing or hanging out on social media when inspiration strikes – if it works for you. If you’ve found that’s a little too chaotic to be sustainable long-term, then you’ll…
  • 7 Digital Marketing Skills Every Professional Needs

    Guest Blogger
    28 Apr 2015 | 7:08 am
      This is a guest contribution from Brian Burt. “Whatever you are, be a good one.” That popular bit of wisdom has a timeless ring of truth to it, but we may want to update it for the internet age. “Whatever you are, be a digital marketer” might be more apt in this era, when nearly everything that matters happens online. The new reality is that in order to be marketable in any field, you need to sharpen your digital marketing chops. Whether you’re an administrative assistant or a CEO, you can be a better version if you have a basic foundation in web marketing. 7 Digital…
  • 6 Steps to Make Your Nonprofit’s Blog a Must-Read Web Destination

    Guest Blogger
    26 Apr 2015 | 7:08 am
    This is a guest contribution from Eric Rardin. Managing a nonprofit is already more than a full-time job. Often, when operating on shoestring budgets to make a dent in large-scale, intractable problems like poverty or human rights, writing up a few hundred words for a blog post can seem like the least important of the myriad to-dos. But that couldn’t be farther from the truth! For your supporters, your organization’s blog is a window into your world. It showcases what matters to you, how you’re achieving your mission, and provides insight into the type of organization you…
  • The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

    Guest Blogger
    23 Apr 2015 | 7:17 am
    This is a guest contribution from Paul Back. You think about it all the time – how great it would be to make money from your blog. Yet, with monetization, things can get a little confusing. There are just so many different options. Making money from your blog is not something that happens by accident. It takes forethought, planning, and a winning strategy. Once you understand all of the possible ways to monetize your blog, it’s much easier to devise the right plan. Succeeding at Monetizing Your Blog The First Step is Understanding Your Options There are almost limitless possibilities…
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    Scott Monty

  • This Week in Digital - May 1, 2015

    1 May 2015 | 8:13 am
    Twitter's surprise revenue shortfall and its advertising challenge, Salesforce is in sales mode, Google makes up with European news outlets, Secret is out, Uber's plan to take over the world, Lyft report leaked, quality over clickbait in content marketing, podcasts have their own upfronts, knowing when to use data and when to use intuition, the decline of reading, how leaders innovate and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and trends in the…
  • This Week in Digital - April 25, 2015

    24 Apr 2015 | 4:51 am
    The giant Google said "fee-Fi-fo-fum" - but only to one Android device, Comcast and Time Warner are too big to succeed, a growing disaffection with Silicon Valley, "Mobilegeddon" arrives, YouTube turns 10, Facebook changes its News Feed (no, really!), Twitter allows you to be DM'd by users you don't follow, a 5-minute major for Periscope and Meerkat, Gett gets what Uber doesn't, defining "public," the state of storytelling in the age of the Internet and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • Remember These Four Rules When Preparing Your Strategy

    21 Apr 2015 | 8:58 am
    Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand.Recently, my alumni publication, Bostonia, published an article about Jason Alexander giving a master class in acting to Boston University’s College of Fine Arts. While you probably best know him as George Costanza from Seinfeld, Alexander is an accomplished actor on the stage, as well as in movies and on television. As such one can imagine that he learned a few things along the way. He had a number of mentors…
  • This Week in Digital - April 17, 2015

    17 Apr 2015 | 7:52 am
    The EU rebukes Google, we finally get to see the net neutrality rules, the troubling growth of ad blocking, Yahoo prepares a new product launch, statistics on teens and Facebook, Twitter's data grab, LinkedIn's largest acquisition yet, Snapchat sneakily lures Uber and Lyft engineers, the lawyer that wants to curtail the collaborative economy, a free webinar on Google Analytics for communicators, hiring data artists, BuzzFeed's origins in the 1920s and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • This Week in Digital - April 3, 2015

    5 Apr 2015 | 8:01 pm
    April Fools' Day brings brand pranks, Amazon goes for service and buttons, the disparate use of smartphones by age, global social media ad spending for 2014, new features from Facebook, Twitter gets into the curation game, Tumblr hires a CMO, the AP bans "ridesharing," Airbnb moves into Cuba, the types of staff you need on a content team, NPR's podcasting strategy, the legal ramifications of livestreaming, the single common trait of good leaders and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series…
 
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    Social Fresh

  • Listen to how General Mills manages 25 Twitter accounts #socialtoolkit

    Jason Yarby
    4 May 2015 | 6:13 am
    My 70yrold dad is texting me with emojis… If I’m not careful, he’ll soon be on Twitter — Kevin Hunt (@kevin_hunt) April 25, 2015 Social Toolkit 25: Social Media the Big Brand Way with Kevin Hunt. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Kevin Hunt, a tried and true…
  • A behind the scenes look at the business of podcasting

    Jason Yarby
    1 May 2015 | 4:58 am
    Podcast listeners are switching to listening on smartphones at a very fast rate … via @edisonresearch pic.twitter.com/IYDWiePs0X — Jason Keath (@jasonkeath) May 1, 2015 Social Toolkit 24: Podcasting Greatness with Bob Knorpp. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Bob Knorpp, host of…
  • Is Facebook Losing Ground? #socialtoolkit

    Jason Yarby
    22 Apr 2015 | 6:51 am
    71% of American teens use Facebook #smm #socialfresh pic.twitter.com/WCEGcWbE9d — Social Fresh (@socialfresh) April 14, 2015 Social Toolkit 23: Is Facebook Losing Ground? Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Hosts Jason Keath and Jason Yarborough take over the show once again, to…
  • Kickstarter and IndieGoGo Hacks on the #socialtoolkit

    Jason Yarby
    16 Apr 2015 | 5:32 am
    Here are the “Best Of” #crowdfunding resources from my blog (for free) -> http://t.co/9cRR0xvhTW pic.twitter.com/2o0jnJ3KXw — Clay Hebert (@clayhebert) February 6, 2015 Social Toolkit 22: Kickstarter Hacks Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Clay Hebert, a marketing…
  • Current State of Facebook Video Advertising #socialtoolkit

    Jason Yarby
    6 Apr 2015 | 4:52 am
    Only 10 seconds are needed to increase brand recall by 74% with a @Facebook video ad http://t.co/5TIczZmxRq @Nielsen pic.twitter.com/cpBoxfu6KU — Mixpo (@Mixpo) March 19, 2015 Social Toolkit 21: Facebook Ads and Videos Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by:     The internet’s easiest Lead Gen and landing page platform.     Performance marketing solutions to reach & convert your audience on social     The social media easy button for small business.     Where…
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    blog

  • How to give consumers the best possible content

    Rachael Genson
    28 Apr 2015 | 12:37 pm
    “Content is king.” It’s a familiar adage and one that most marketers know by heart, but in a world where everything from social media and blog posts to whitepapers and video falls under the content umbrella, it raises the question of whether content on its own is truly enough these days. Nielsen Research shows that Americans, on average, consume 8.5 hours of content per day. Add that number to an average 7 hours of sleep time and, as content marketing expert Mark Schaefer points out, you’re already using up nearly 16 hours of your day. The number of hours we have each day is finite,…
  • 3 things to consider when building a customer advocacy program

    Erin Gentry
    21 Apr 2015 | 9:00 am
    Customer advocacy is a powerful tool. According to Nielsen, 92% of consumers trust earned media above all other advertising. Building, engaging, and capturing customer advocacy through a customer advocacy or loyalty program can help companies not only sell more to their loyal fan bases but also to capture new audiences with advocacy content. Unfortunately, once companies decide to build a customer advocacy program, they often jump straight to tactics to build programs, like implementing a sampling program, launching a blogger outreach campaign, creating gamification, or starting a social…
  • Learn how local businesses compete in the Digital Age

    Heidi Burns
    17 Apr 2015 | 12:09 pm
    Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging more digitally, local businesses must compete for customers with companies around the world. Think about this: 85% of consumers searching for local businesses read reviews when deciding where to go. In the midst of this dynamic shopping landscape, technological advancements are giving local businesses a new edge in attracting and converting local customers. This is taking place through a…
  • Making Business Insights work: From the market to the manufacturing line

    Christopher Baldwin
    13 Apr 2015 | 2:50 pm
    “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” – Dr. Seuss Business Insights (BI). How’s that for a loaded term? Everyone talks about it, but the whole theme of BI in marketing seems to be overwhelming the industry. So, how has talking about something so sensical, somehow become ambiguous? From the boardroom to the broadsheet, BI has become a term that baffles, confuses and alludes its audience without actually explaining anything of value. Firstly, I find the way a lot of people talk about ‘insights’ and what they…
  • The ‘What, How and Why?’ of Social Media ROI

    Christopher Baldwin
    8 Apr 2015 | 3:24 pm
    It’s 2015 and Social Media matters. You just need to look at the investment going into this space, across our industry. The latest research from Forrester suggests that retail marketers will spend £3.4bn ($5.2bn) per annum on social media by 2019, that’s a 10.5% compound annual growth rate. That’s all fine and well, but how do we actually use Social Media as marketers? Social Media Marketing is broadly concerned with the creation and utilisation of relationships in the context of the marketplace. Social Media execution is tricky, from the platforms you use, to the way you converse and,…
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    chrisbrogan.com

  • How I Use the Social Networks These Days

    Chris Brogan
    1 May 2015 | 9:43 am
    This post won’t change your life. Just the same, I wanted to tell you that I see a lot of shifts in the whole online/social networks landscape. Some of it kind of saddens me. The rest of it points to the weakening state of effectiveness of various platforms as business tools. You can disagree. That’s fine. Social Networks for Business I should note that most of my opinions have changed dramatically (180 degrees level) in the last handful of months. I’m basing this on business. Not on whether I like or don’t like something, unless I state it as such.Continue ReadingThe…
  • How Online Courses Changed My Business

    Chris Brogan
    29 Apr 2015 | 6:51 am
    I’ve been teaching online courses for the last three or four years. When I started out, it was because Julien Smith told me that I ought to teach people how to create their own blog topics. That evolved into Blog Topics: The Master Class, and since then, I’ve launched a dozen or so more. Continue ReadingThe post How Online Courses Changed My Business appeared first on chrisbrogan.com.
  • My New Blendtec Designer 725

    Chris Brogan
    28 Apr 2015 | 2:20 pm
    The folks at Blendtec sent me a Designer 725 super duper high tech smart blender. As a fitness and health guy, it’s a pretty cool thing to own. My parents own a competing brand of blender, and I’ve owned a much less expensive blender that I used to use to make smoothies until it died after about a year. So it was neat to get the chance to try it out. Blendtec Designer 725 For those of you who ask such things, I was not paid to write a review. They didn’t even ask me to write a review (which was weird, because they sent me a pretty expensive blender to mess around with). Yes,…
  • My Ideal Buyer Partner

    Chris Brogan
    24 Apr 2015 | 3:52 am
    The people who work best with me are trying to grow their business. They may or may not be employees of some other company, but they want to grow their business, their part of the story. They are looking for next-level advantages. Continue ReadingThe post My Ideal Buyer Partner appeared first on chrisbrogan.com.
  • An Ebook on Authority

    Chris Brogan
    20 Apr 2015 | 6:22 pm
    I was asked by Lee Odden to contribute to an ebook that relates to the upcoming Authority Rainmaker conference. I would’ve said yes anyway, but they added to the story that Henry Rollins was going to be in this same ebook. Having read most of Henry’s books, to actually be on some other page in the same book as him was reason enough. The fact that the information’s really useful? Well, that’s another thing. Continue ReadingThe post An Ebook on Authority appeared first on chrisbrogan.com.
 
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    Logic+Emotion

  • Hillary's Logo Stinks. Here's What To Do About It.

    David Armano
    12 Apr 2015 | 4:05 pm
    Hillary Clinton recently announced her intention to run for president of the United States of America with a logo that looks partially inspired by Fed Ex, partially an "I'm with Stupid" T-Shirt and something from the 80s (not in a good way). In short, it stinks. Full disclosure, I'm not voting for Hillary, but this is not a political opinion piece. It's about good strategy, design, execution and branding--all important things in the worlds of business or politics. In fact, some of the information in this piece may even be useful to her and her team as she crafts her image and message in the…
  • Video Killed The Television Star: Why Total Fragmentation Is The New Norm

    David Armano
    27 Mar 2015 | 3:25 pm
    Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point. The real winner is digital video in all its forms—especially if it involves a popular app like Snapchat or a mobile optimized popular platform such as Netflix. The demise of traditional television happened somewhere around the time that YouTube began gaining popularity alongside with DVRs that empowered us to skip ads. Since then, things have only gotten worse for traditional, tied to the box…
  • It's Not The Size of SXSW, It's How You Use It

    David Armano
    21 Mar 2015 | 3:51 pm
    Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma. Some call it a conference and others say its more of a festival. Some say this year's SXSW felt "somber" while others asserted that fresh break through technology such as MeerKat, reasserted its relevance as a place where new startups can get their footing and enchant early adopters in the process. Other's still question its value for marketers and agencies…
  • MeerKat Is The Next Big Thing. But For How Long?

    David Armano
    6 Mar 2015 | 7:22 am
    Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good shot at stealing the show at SXSW next week—a venue that's been known to uncover the next big shiny object in social. It was after all, SXSW that put Twitter on the map, then subsequently Foursquare and more recently though with less impact, Vine.  But what exactly is MeerKat? Part Snapchat, part Twitter, and part video streaming app—MeerKat lets you effortlessly…
  • Ruling The "Aggregators" With Creative and Editorial Talent

    David Armano
    14 Feb 2015 | 3:14 pm
    Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's known in the marketing industry as "a big idea". Things were simpler back then... Big Ideas vs. Ruling The "Aggregators"Today, if you want your message and or communications to break through—you must understand how the "aggregators" work. What's an "aggregator"? Google, Facebook, Twitter, E-mail, Text Apps, Snapchat, Flipboard... it's…
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    Spiral16

  • Hashing Out the Importance of Hashtags on Social Media

    Alan Rapp
    30 Apr 2015 | 8:31 am
    Hashtags have become commonplace in nearly every aspect of social media. Linking everything from fan reaction to professional promotional campaigns to shared Internet humor, hashtags play an important role when used correctly to increase engagement and help monitor conversation around a specific brand, event, or trend (although we’ve certainly seen examples where brands have struggled with them). This infographic from Ghergich & Co. and SurePayroll offers a basic primer for hashtag use for those new to the social media space or still confused by the intended uses of that weird…
  • Baseball Social Media Success is All in the Numbers

    Alan Rapp
    23 Apr 2015 | 8:58 am
    Baseball, more than any other sport, is a game obsessed by numbers. 73 Home Runs. A .400 Batting Average. A 56 consecutive game hit-streak. Seven No-Hitters. A new study Nicholas Watanabe, Grace Yan, and Brian Soebbing suggests social media for MLB teams is no different. By analyzing the Twitter accounts of all 30 MLB teams for more than a full year the researchers discovered the most impactful causes to day-to-day change in followers were number of tweets over time, winning and/or losing streaks, a team’s national visibility, and overall winning percentage. While the social media arm…
  • Finding the Balance Between Content Creation and Content Sharing

    Alan Rapp
    15 Apr 2015 | 7:55 am
    Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship between content creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do. Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk…
  • Hashtag Round-Up – #AskSeaWorld & #ItsMyMall

    Alan Rapp
    9 Apr 2015 | 4:00 am
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons & #ThatsWhatCountryBreakfastDo, #WeaselPecker, #YourMum & #BeefBan, #NAACPBombing and #JeSuisCharlie, the improper use of #WhyIStayed, and the use of hashtavism. Today we examine two examples of hashtags backfiring when hashtags created specifically for two unrelated campaigns were hijacked leading to bad publicity for each…
  • Branding Yourself on Social Media: Four Tips from Gigi Hadid

    Alan Rapp
    1 Apr 2015 | 8:21 am
    Like it or not personal branding, taking proactive steps to market, control, and self-promote your image online, has become a large part of social media. Although we’ve recently shown commendable examples of branding yourself and company online, it’s not always easy. In a recent interview with Ad Week for the company’s new Millennial issue examining the rise of a new group of social supermodels embracing social media to help carve out their own public identity American fashion model Gigi Hadid sat down to talk about her own use of social media and a few useful lessons…
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    New Media Expo Blog

  • Podcast Alley Schedule

    David Jackson
    10 Apr 2015 | 10:45 am
    Podcast Alley is the stage on the NMX floor where podcasters will be recording LIVE. The excitement of the floor, and having a live audience is exhilarating. Here is the current schedule MONDAY APRIL 13 10:30- 11:30  Open 11:45 – 12:45 Over Coffee – Dot Cannon 1:00 – 2:00 The Waves of Tech – Steve Lee [...]
  • 360Heros Brings Virtual Reality to NMX

    Deb Ng
    7 Apr 2015 | 4:06 pm
    by Justin McLaughlin Digital & Social Media Specialist 360Heros Interested in seeing the latest in virtual reality 360 video technology? Look no farther than 360Heros and booth N7213 at the 2015 New Media Expo. As an NMX sponsor, 360Heros will be sharing their complete VR 360 video production workflow including content capture hardware, workflow management [...]
  • Chris Jericho Announced as Co-host of 10th Annual Podcast Awards at NMX

    Deb Ng
    1 Apr 2015 | 4:48 am
    NMX is thrilled to announce Chris Jericho as co-host alongside Emily Morse for the 10th Annual Podcast Awards. Chris will replace Dennis Miller who had a scheduling conflict and had to bow out as co-host. However Chris Jericho is no condolence prize, and the NMX team couldn’t be more stoked to have him in participate in this year’s event. [...]
  • Breaking It Down: What The Different NMX Passes Get You Into

    Deb Ng
    26 Mar 2015 | 11:27 am
    NMX attendees have the option of registering for several different pass types: VIP Pass, Content Creator Pass, and Exhibits Only pass. As we have a variety of events happening at NMX, I thought it would be a good idea to list the type of passes we offer and the events you can get into. Here you [...]
  • Telling More, With Less

    Deb Ng
    25 Mar 2015 | 8:39 am
    by Donna Freedman – NMX Speaker Want to keep people reading your site? Keep this old journalism adage in mind: “Show, don’t tell.” Your job as a writer isn’t to force-feed facts so that readers will be sure to Get Your Point. Yesterday was the hottest day I can ever remember. My clothes were sticking [...]
 
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    idaconcpts.com

  • 3 Lessons Learned from the Startup World

    Damian Davila
    30 Apr 2015 | 7:42 pm
    If you have been following my blog for a while you know that during 2008 and 2009 I worked for a startup here in Honolulu, Hawaii. My time at this startup was amazing. Not only was I able to turn my MBA internship into a full-time position, but also I learned a lot about the startup world. Here are my 3 top lessons from those years. 1. Pricing and Negotiating “Eyeballs” One of those most important skills that I learned during this time is how to negotiate prices, hourly salaries, and contracts in the Web 2.0 business world. Before this job, I had only academic knowledge about…
  • 3 Tips for Those Aspiring To Work on the Business Side of Professional Sports

    Damian Davila
    28 Apr 2015 | 1:31 pm
    Many aspiring businesspeople have a serious goal to one day work in the sports world. It’s quit the ambitious goal to have, but it’s completely understandable why so many people have this goal. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports. Because of this, it can be quite a competitive field to get into. Here are three tips for college students and recent grads who hope to someday work on the business side of professional sports. 1. Have a Competitive Academic Record…
  • 3 Fundamental Principles of Stock Trading

    Damian Davila
    27 Apr 2015 | 7:23 pm
    When it comes to the stock market, it’s hard to find steadfast rules that don’t have any exceptions. That’s one of the great things about the stock market; you can put your own twists and turns on the trading strategies that you follow, and you can make brash money moves based on your personal risk tolerance. If you abide by the law, you can do whatever you want with your money. It may be true that there are exceptions to every rule in the stock market, but there are three steadfast fundamental principles that every single stock trader needs to be familiar with. 1. Let Go…
  • Solving the Circuit: A New Age of 3D-Printed Electronics

    Damian Davila
    9 Apr 2015 | 2:59 pm
    In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. Now, however, there’s a Kickstarter in progress for a printer called the Voltera V-One, which can make small-scale circuit board in mere hours. It had a $70,000 goal, but raised more than $300,000 with weeks left in the fundraising phase. This just shows how…
  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • #ThinkBig: Logistics and Distribution Edition

    Rose Wallace
    21 Apr 2015 | 12:07 pm
    We are happy to announce our third #ThinkBig event here at NowSourcing. This time we’re focussing on logistics and distribution. Louisville is a shipping hub, home to UPS’s international air headquarters. Have you ever thought about how much logistics bring to the local economy? This #ThinkBig we will be discussing what makes Louisville so special when it comes to shipping and how we can apply that to growing local businesses. Ever since our first event back in August of 2014, Stop Thinking Small Louisville, the #ThinkBig events have grown into a successful city wide campaign to…
  • The Importance Of Being Known In Your Own Backyard

    Maggie Kimberl
    3 Apr 2015 | 7:21 am
    Last week NowSourcing was named one of Greater Louisville Inc.’s Fast Dozen companies.  Each company had to meet certain criteria for growth, innovation, and employment.  It was truly an honor to be chosen, but it really drives home one of our biggest struggles- being known in our own backyard. NowSourcing is a nationally recognized infographics design agency.  We’ve been ranked #1 in the infographics industry two years in a row.  Our clients are Fortune 500 companies, startups, nonprofits, and everything in between.  But sometimes people in Louisville don’t even know what an…
  • Getting Some Local Louisville Love

    Maggie Kimberl
    27 Mar 2015 | 7:15 pm
    On the heels of our recent return from SXSW, NowSourcing has been honored by The Greater Louisville Enterprise Corporation as one of 2015’s Fast Dozen companies.  Fast Dozen companies must have revenue over $1 million per year and have 20% growth each of the last 3 years.  Companies must be based in Louisville.  In addition, Fast Dozen companies must have been operating for at least 4 years and have at least 5 employees. The 2015 Fast Dozen Companies are: 21c Museum Hotels LLC Blackstone Media Network LLC Boice.net Component Supply LLC InGrid Design LLC modulR LLC NowSourcing Inc.
  • SXSW Survival Guide

    Rose Wallace
    13 Mar 2015 | 12:03 pm
    In order to prepare ourselves and others for the marathon that is SXSW, we’ve compiled comprehensive guides for every part of the trip. Starting from three weeks out, we outlined exactly what needs to be done to ensure a successful trip to SXSW. SxSocial For the kick off we started by getting the word out about SxSocial: a great platform for getting to know people before you actually get there. This tool not only helps you make new contacts and maintain old ones, it also lets you manage your badges and book hotel reservations. Create a profile, let others know who you are and why…
  • Meet The Pets Of NowSourcing!

    Maggie Kimberl
    3 Mar 2015 | 11:00 am
    Have you ever found yourself wondering where the Internet comes from?  No, it’s not from Al Gore or outer space.  It’s made by real people just like you.  Even though we make the best infographics the internet has ever seen, we here at NowSourcing are regular folks who have pets JUST LIKE YOU!  Check out some of the pets of NowSourcing: Maggie: Pet’s Name: Guido Favorite Treat or Toy: He usually steals my kids’ stuffed animals when they’re at school and snuggles them all day.  He lives for peanut butter and car rides. Funny story or fact about your pet: Even though he…
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    ManagingCommunities.com

  • We’re Creating a Feeling, Not Just Community

    Patrick
    4 May 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • This is What Community Strategy Looks Like

    Patrick
    30 Apr 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • The Blueprint for a Successful reddit AMA

    Patrick
    27 Apr 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How to Create a Static Archive of Old Community Features You No Longer Use

    Patrick
    23 Apr 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • People Should Know When They Are Conversing with a Bot

    Patrick
    20 Apr 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
 
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    Bokardo

  • 1 hour of research saves 10 hours of development time

    bokardo
    30 Apr 2015 | 4:59 am
    I was recently talking to a developer who was building out a new stream view for a web app she was working on. She was in the middle of getting infinite scrolling to work, which isn’t very hard for developers these days but it does take a significant amount of time to do elegantly. My experience has shown me that in most cases streams are not the best way to present information. In fact, outside of social apps streams are rarely useful. So I started asking questions about what the stream view was for. Who was going to use it and what would they do with it? Very basic questions. It turns…
  • Tips on how to hire a good designer

    bokardo
    14 Jan 2015 | 10:32 am
    It seems like everyone is hiring designers! They’re hiring product designers, UX designers, creative directors, directors of design, UI designers, visual designers, etc. There are even acquihires of entire design teams! So…how do you find a good designer? First, a quick backstory for people who have never read my blog before. Until this past August I was the Director of UX at HubSpot, a SaaS marketing company here in Boston that went public in October. So for three years (in which HubSpot was growing quickly) I was the hiring manager for product designers and UX specialists. There is…
  • Does Apple care any more?

    bokardo
    7 Jan 2015 | 7:17 am
    Marco Arment, in his recent post Apple has lost the functional high ground: “But the software quality has fallen so much in the last few years that I’m deeply concerned for its future. I’m typing this on a computer whose existence I didn’t even think would be possible yet, but it runs an OS with embarrassing bugs and fundamental regressions.” After hypothesizing that Apple’s priorities are out of whack, he writes: “I fear that Apple’s leadership doesn’t realize quite how badly and deeply their software flaws have damaged their reputation, because if they…
  • In detail: Designing in context for mobile

    bokardo
    3 Jan 2015 | 8:08 am
    I’m noticing an interesting practice emerging when designing for mobile: in-context messages that help you learn or give feedback about an app. Here’s an example: In this example from the New York Times Now app, the designers have dropped in a “quick tip” to let you know that you can swipe left to discover new content in the “Our Picks” section. Swiping in this way does the same thing that tapping on the arrow in the nav bar. This is a really nice way to let people know something, in this case that an action is available. (That said, I think it could be…
  • In detail: Square’s email receipt and feedback flow

    bokardo
    29 Dec 2014 | 7:35 am
    Since paper receipts aren’t very useful these days, I’ve been choosing recently to have my receipts emailed to me. The other week I filled out my email address on a Square checkout device at my local coffee house (Atomic Cafe) and didn’t think much of it. But when I read the email receipt later I noticed that the Square designers had very nicely embedded a feedback flow into the email. Nice UI details: Feedback is embedded into the receipt. This has several positive effects. First, it ties the feedback to the actual transaction that the person just had and not some amorphous…
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    Collective Thoughts| Collective Thoughts

  • Top Payouts For Boxers (Not The Shorts)

    Brian Wallace
    28 Apr 2015 | 11:32 am
    Boxers can make a lot of money if they are fighting in a top prize fight.  Learn more about the top prize fights in boxing from this infographic.
  • Chances Are You’re Already A Victim Of A Data Breach

    Brian Wallace
    23 Apr 2015 | 10:28 am
    Data breaches are more common than most companies would like you to know.  Learn more about the prevalence of data breaches from this infographic.
  • Questions About Storage Space?

    Brian Wallace
    17 Apr 2015 | 9:47 am
    It seems like a simple enough concept, right?  Rent a shed and store your stuff.  But there are a lot of rules and issues you need to know before you rent a storage space!
  • Online And App-Based Pizza Orders Taking Over

    Brian Wallace
    16 Apr 2015 | 10:20 am
    If your pizza place doesn’t have an app, you may be missing out on a significant piece of the pie.  Learn more from this infographic.
  • Nonprofit Strategies

    Brian Wallace
    26 Mar 2015 | 10:29 am
    The economic climate has taken its toll on nonprofits.  Learn more about their struggles from this infographic. />
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    Epiphany Metrics

  • Hello world!

    Staff
    24 Apr 2015 | 12:20 pm
    Welcome to Your SUPER-powered WP Engine Multisite Install. This is your first post. Edit or delete it, then start blogging!
  • A really simple entry

    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
  • Gallery of the ages

    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
  • A cool video entry

    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
  • Entry without preview image

    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
 
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    Brian Solis

  • Thanks Millennials! The Digital Revolution is Only Just Beginning

    Guest Author
    30 Apr 2015 | 4:15 am
      Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed one of the two company email addresses. Some of us might even remember how the fax machine took a bite out…
  • The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

    Brian Solis
    28 Apr 2015 | 5:08 am
    Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I…
  • Becoming a Thought Leader in the Digital Era

    Guest Author
    22 Apr 2015 | 5:25 am
    Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas? That was the challenge I tackled…
  • When Hospitality Becomes an Art, It Loses Its Very Soul

    Brian Solis
    20 Apr 2015 | 5:55 am
    The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level. Although way overdue, I’m finally sharing highlights…
  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
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    Geek Girlfriends

  • I Have a Present for Your Mom

    Christina
    4 May 2015 | 7:19 pm
    It’s hard to miss Mother’s Day, what with all the hype. But in case you are in danger of missing it, it’s coming up very fast. Sunday! It’s this Sunday. And you know what Mom wants? (In addition to a visit from you.) Technology. And I’m not just saying that because I like technology. It’s true. People have studied it. Moms have confessed it. Flowers are so pre-information age. My own Mum loves it when I gift her a sweet tablet or a smart phone or some tech accessory. It saves her from having to justify a purchase for something she’s gotten by this long without and – more to…
  • Automatic Smart Driving Assistant

    Dennis Baum
    18 Mar 2015 | 2:37 pm
    This is a guest post, written by Dennis Baum Christina and I SCUBA dive together. In California, diving involves lots of time in the car getting to the beach. When she’s driving one of the cars she’s reviewing, she demonstrates the cool tech in new cars: lane guidance, adaptive cruise control, self-driving technologies. I am always dutifully impressed. But when we hopped into my 2002 Toyota Tacoma and, by habit, I plugged my ancient GPS into the cigarette lighter, I was embarrassed and felt the need to apologize for its antiquated ways, “Not a lot of tech in here,” I said.
  • Bosch Coming to Amazon Prime

    Christina
    21 Jan 2015 | 6:24 pm
    Last year, I watched the pilot to Bosch (starring Titus Welliver, who I liked as Silas Adams in Deadwood.) I didn’t expect to like it. But I was curious about the Amazon Prime people’s approach to original content. (Don’t have Prime? It’s awesome.) They made the pilot, then asked viewers to tell them if they should do a season. So I watched, just to have a voice. And I was very quickly hooked. Dark, edgy, great performances. The script is tight and based on Michael Connelly’s Harry Bosch book series. I voted, “Yes!” And I was apparently not the only…
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    Emily Chang - Designer

  • exit:colorblock

    Emily Chang
    3 May 2015 | 12:12 pm
    Instagram filter used: X-Pro II View in Instagram ⇒
  • color block

    Emily Chang
    2 May 2015 | 1:18 pm
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  • market st

    Emily Chang
    2 May 2015 | 9:36 am
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  • daikon puff. incredible artistry and taste

    Emily Chang
    2 May 2015 | 6:31 am
    Instagram filter used: Normal Photo taken at: Hakkasan San Francisco View in Instagram ⇒
  • iPad air 2

    Emily Chang
    1 May 2015 | 12:59 pm
    Instagram filter used: Inkwell View in Instagram ⇒
 
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    Beth’s Blog

  • DoGoodData Conference: Live Long and Prosper with Data for Good!

    Beth
    4 May 2015 | 12:35 pm
    Great conference @meansandrew and see at next years #DoGoodData2015 may the force be with us all @kanter pic.twitter.com/7pXQWjyyXH — Alicia Schatteman (@aschatteman) May 1, 2015 Last week I attended the DoGoodData Conference in Chicago where I learned an incredible amount about the human side of data – themes like data visualization, data informed culture, using data for impact, and more. I also was honored to facilitate a reflection exercise as part of the closing plenary session with data for good rock stars Bob Filbin, Jeffrey Blandt, and Jake Porway. But none of this would not…
  • Transforming Nonprofit Staff Into Champions on Social

    Beth
    30 Apr 2015 | 9:26 am
    Today I presented on a “featured session” at the United Way Community Leaders Conference in Grapevine, Texas.  The conference theme was “Working Together in the Era of the Individual.”   I facilitated an interactive featured session on why and how leaders should be engaged on social as well as other insiders (employees, board, and volunteers). This post goes into more detail and provides some resources on planning and implementing an employee champion program. A champion is an individual that supports a nonprofit organization or cause.  They are passionate about…
  • Nepal Earthquake Roundup: Emergency Fundraising Attention Cycle

    Beth
    29 Apr 2015 | 9:16 am
    Image Source: ntegrity PLEASE MAKE A RECURRING GIFT:   I’ve donated to the GlobalGiving Earthquake Fund – the money will go to a vetted network of NGOS – and they have a donor who is matching all recurring gifts.  Even if you made a donation, consider making a recurring gift which will be matched and assure that funding will be there when most needed.   You can donate here.   I also donated to Save the Children and if you are an Orbitz customer they are matching donations. According to the Guardian, the 7.8-magnitude quake killed more than 5,000 people, with many…
  • Please Donate to Help Nepal’s Earthquake Victims Now

    Beth
    26 Apr 2015 | 4:53 pm
    The devastating earthquake in Nepal has killed more than 2,400 people and injured about 5,900, residents so far (as reported in the NY Times on Sunday).  Please donate to help Nepal’s Earthquake Victims now. On Saturday morning, I got a news alert on my mobile phone that there had been a devastating 7.9 earthquake in Nepal.   I immediately looked on Facebook to check on my colleague, Robert Rosenthal from VolunteerMatch to see if he was okay.  Robert has been working the last year or so from Nepal.  He has posted that he was not in Nepal at the moment, but was worried about friends…
  • Nonprofits Need To Nurture the Next Generation of New Leaders

    Beth
    23 Apr 2015 | 7:55 am
    Flickr Photo by Wesley Fryer Note from Beth: This year I’ve been focusing more and more on leadership professional development in a networked world and finding myself working more and more with younger leaders in the nonprofit sector.     Recently,  I was chatting with Joan Garry, a consultant who works with current nonprofit leaders about the ways that nonprofits need to change in order to nurture the next generation of young leaders for the nonprofit sector.  She had such a great insights about why it is important, what is keeping us from doing it, and how to get beyond those road…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Indian retail shopper is the most influenced by Digital

    Blogworks
    27 Apr 2015 | 5:04 am
    Thanks to the recent ‘Digital shopper relevancy’ report 2014 released by Capgemini, our confidence on digital in context of India is an all-time high. As per the report, the mature markets seem to be becoming conservative about their privacy and online shopping habits. On the other hand, the high-growth markets, especially India is placing high importance to social media at not only on awareness, but at all stages of product purchase journey. The report gives many direction setting inputs that will help you in your digital journey forward. Here are some key India Takeaways from the…
  • LiveMint: Social buzz on Rail Budget 2015

    Blogworks
    26 Feb 2015 | 8:57 pm
    Mint featured Blogworks Rail Budget 2015 social dashboard on their website LiveMint. Read the full article here        
  • LiveMint: AAP maintains lead in online mentions

    Blogworks
    5 Feb 2015 | 11:33 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 9:44 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 3:45 am
    Mint featured Blogworks #DelhiElections2014 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here  
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    gapingvoid

  • If you’re waiting in line for a career, you’re doing something wrong

    Valerie Urso
    29 Apr 2015 | 12:50 pm
      get the print Back when I lived in London in the ‘Nineties, I vaguely knew this Irish journalist, call him Simon. He was a flatmate of an old school friend of mine. Simon wasn’t famous or anything, but he was always working. He was pretty successful. He drove a nice car, ate in fancy places and seemed to enjoy his life. Of all the journalists I knew personally, he was by far the most self-assured. What was his secret? It wasn’t that he was smarter or a better writer than the other journalists. There are plenty smart people who can write well in that trade. What made him…
  • Freelancer: 10 Questions with Seth Godin

    Valerie Urso
    22 Apr 2015 | 12:39 pm
    (This was a cartoon I drew for Seth’s excellent book, The Dip. You can purchase the print here.) My old friend and frequent book collaborator, Seth Godin has a new online course out on Udemy, entitled “Seth Godin’s Freelancer Course”. I checked it out, I liked it a lot. But instead of just reviewing it, I’d thought I’d use this opportunity to ask Seth ten questions. Voila:   1. OK, the basic skinny: What’s the course about, and why now? This is the golden age for freelancers. More opportunities, more tools, more leverage than ever before. But for many freelancers,…
  • Engagement? What engagement?

    Valerie Urso
    15 Apr 2015 | 4:17 pm
      (purchase here) As you know, a lot of the art we do at Gapingvoid is for the “Employment Engagement” side of our clients’ business. That’s a good thing. Helping people to hate their jobs less (or love their jobs more, depending on your perspective) is time well spent. According to Gallup, only 13% of American workers are engaged with their jobs. I’ve seen other figures say similar things, namely, 80% of people don’t care for their jobs very much. Engagement? What engagement? We could argue the exact numbers, but we can all agree that the cost to industry is high. According…
  • This Week At Gapingvoid: March 30 – April 3

    Valerie Urso
    4 Apr 2015 | 11:32 am
    order now We get tired. We stop caring. Happens to the best of us. It’s self-preservation. The downside of empathy. Sometimes the world seems overwhelmingly full of darkness. This cartoon is a happy way to remember, we’re not responsible for everything. We’re just responsible for our small part. order now Everyone aspires to greatness on some level. This is as true for companies and teams as it is for individuals. And what gets in the way of achieving greatness? Usually it’s nothing too complicated. Simple stuff like good manners, keeping your word and yes, open and honest…
  • This Week at Gapingvoid: March 23-27

    Valerie Urso
    30 Mar 2015 | 11:30 am
      purchase Last week at SXSW Interactive, I attended this panel about women in tech. As I sat there, I started to wonder – why are we all at this panel on career hacking “for women”? It’s 2015. Tech’s about disruption. Maybe it’s time to disrupt our attitudes. “Dent” spread all over Austin at SXSW 2015.It’s one of our original favorites, and we’ve made a limited edition of only 100 available for Gapingvoid fans.Dent SXSW 2015 18 * 24 Limited Edition of 100 prints $199.00 purchase In reality, you never know if your idea…
 
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    Soshable

  • The Difference Between Theoretical Social Media and Practical Social Media

    JD Rucker
    1 May 2015 | 6:16 pm
    This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media. There are two types of social media “gurus” out there today. One is like the law professor – more knowledgeable about the ins and outs of the law and its applications than most judges. In both the legal and social media marketing professions, the smartest usually end up teaching rather than doing. The other type is…
  • Social Media: Are You Following Directions?

    Lauren Galli
    7 Apr 2015 | 8:40 pm
    In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. When a client isn’t seeing the results he wants, social media managers are forced to ask the question: did you follow the directions? Social media is a two way street, and social media managers cannot make magic happen on their own. In order to make social media efforts as effective as…
  • Snapcash: The Latest From Snapchat

    Lauren Galli
    5 Apr 2015 | 12:37 pm
    Attention spans are dwindling, that’s no secret. Reading a newspaper has fallen by the wayside, in favor of reading simple headlines via an app on our phones or tablets. Magazine articles are getting shorter, Vine is offering a way to film videos that last only 7 seconds, and we’ve got devices in our homes that allow us to skip commercials. Everyone remembers the old days of looking at photos; we sat down around a table and passed an envelope of photos, careful not to smudge them with our dirty fingerprints. Since then, the process has become simplified with the advent of digital…
  • Facebook Wants To Play Too – Possible Autonomous Car?

    Sara Dean
    1 Apr 2015 | 12:50 pm
    Facebook has been known to revolutionize the way we communicate with our friends, family and other loved ones, as well as meet new people online. With the vast bankroll, and technological knowhow, is too far off to think that Facebook may want in on the autonomous car action? It doesn’t really seem so if you think about it. Google and Apple have been dabbling in the driverless car market, so why not Facebook? The people at Facebook are busy fending off the rumours of an autonomous vehicle and have said that this project is not happening. Mark Zuckerberg has been on the record about not…
  • Social Media Mistakes: Are You Making Them?

    Lauren Galli
    1 Apr 2015 | 8:16 am
    When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes. A good social media profile possesses certain items such as a straightforward image that could be used professionally or candidly. Due to the fact that cyber-vetting is a real threat, consider whether or not you’d like your future boss, clergy member,…
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    Brains on Fire

  • Three simple ways to love the women who love you.

    Robbin Phillips
    4 May 2015 | 7:35 am
    Photo from Libby Williams. Just because it’s Spring! According to word of mouth researchers Keller Fay, women have about 10% more brand conversations per week than men. Perhaps what’s most interesting from this is same study on Women and Word of Mouth is that men and women alike agree that women give better advice than men. Hmmm. In other words, women have more influence and credibility when making brand recommendations. Women move people to take action and try new products and services. As marketers we’d be crazy not to want to tap into the powerful and often times emotional…
  • Friday Fotos | Free the Flag Edition

    Amy Taylor
    1 May 2015 | 7:06 am
    Old floor boards = new conference table. Pinebox Daddy, you are amazing. Airing out ye olde flag. Moe’s desk is a land of magic and mystery. Let it go. Have passion, will travel. DinsDay gets a little strange around our office. The new Innovate mural is complete. (And we’re loving it.) Sam didn’t choose the intern life. The intern life chose Sam. We bid farewell to our good friend @samdmcbride, but not for long! He’ll be freelancing with us this summer. FOLLOW US ON INSTAGRAM @WEAREBOF The post Friday Fotos | Free the Flag Edition appeared first on Brains on Fire.
  • 10 Tidbits of Wisdom for Building a Better Brand

    Amy Taylor
    30 Apr 2015 | 7:08 am
    I work with words. I love words. So it comes as no surprise that I enjoy perusing the collective quoted wisdom on Pinterest. In doing so, I’ve noticed an interesting phenomenon. If you search for business quotes, Pinterest tends to spit back an uninspired mix of jargon. The business quotes suggest that all you need to build an inspired and success brand are a handful of cliches and a nod to the bottom line. I don’t agree. I think building an inspired brand depends on the individual — not the collective. Maybe it’s time we looked to the personal wisdom; the little…
  • Act as if you just began.

    Robbin Phillips
    29 Apr 2015 | 6:33 am
    Photo from the talented Libby Williams. I hate when people ask us how long we’ve been in business. Just hate it. Brains on Fire has been a company since 1999 (over 16 years) and before that a company called Greg and Greg was alive and well and so was a company called Phillips and Goot. When we merged we tried on many names until Brains on Fire stuck. It was VERY interesting trying to name ourselves. But back to the point of my post today. I hate anniversaries. I hate measuring the passing of time, it’s an odd ritual in my opinion. I want to keep the feeling of starting something new…
  • Worthy Watch: Minute Maid Parents

    Amy Taylor
    28 Apr 2015 | 7:15 am
    When most people think of advertising, it conjures up visions of product placement and catchy jingles in their head. Minute Maid’s latest spot is a shining example of marketing through a bigger and better story. While you won’t find any close-up shots of orange juice slowly filling a glass, what you will find is a brand stepping aside to shine the spotlight on the kind of moments and connections they want to empower in the world. Great brands are more than the product they sell. What’s your bigger story? The post Worthy Watch: Minute Maid Parents appeared first on…
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    Life, Inspired

  • Floral Dreams and My Return to Art Exhibiting and Selling

    Shai Coggins
    17 Apr 2015 | 5:07 am
    Floral Dreams. Oil on Gallery-Wrap Stretched Canvas. 22 x 28 inches. When I returned to painting a couple of years ago, I knew I wanted to create art just for the sake of creating art. No expectations. No dreams of becoming an ‘Artist’ with a capital A. No plans of selling or exhibiting. Just me, getting back in touch with this side of my life. Last year, things got more serious. I went on a life-changing art trip to Italy. I started painting and sketching more. And, when I got back from Italy, I was invited to become an art teacher at Splashout Art Studios. I even experimented…
  • Woodland Fantasy: New Hand Drawn Clip Art Set Available!

    Shai Coggins
    4 Mar 2015 | 10:49 pm
    Really pleased to share with you my latest hand-drawn clip art set offering on Etsy: Woodland Fantasy. It’s a set that I feel really proud of – the theme, the colours, the elements… They all seem to have worked well together when I was creating this during the Trends 2015/16 class at Design Garden. And, I’ve been really inspired to put together all sorts of different things when I was working on this set. I was hoping to pull all the things I’m working on before I share this. But, I realised that I was falling into that trap of ‘waiting until…
  • Inspiration of the Moment: 03-2015

    Shai Coggins
    3 Mar 2015 | 2:54 am
    One of the things I’ve been hoping to start doing on this blog is to do a new version of my old round-up posts. I used to do all sorts of them – Friday Five, Web Wednesdays, etc. But, as this blog continues to evolve, my approach changes too. With ‘inspiration’ as this blog’s new focus word, I thought that an inspiration-of-the-moment feature is something worth trying here. The general idea is to share with you some of the things that are inspiring me at any given time – colour palettes that I am loving, home décor and personal style ideas, favourite food…
  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
 
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    Bare Feet Studios

  • Do Your Goals Help You Feel Better or Worse?

    Roxanne Darling
    22 Apr 2015 | 7:11 am
    The post Do Your Goals Help You Feel Better or Worse? appeared first on Bare Feet Studios.
  • Tell Me Your Interest in Silent Retreats

    Roxanne Darling
    15 Apr 2015 | 7:46 am
    The post Tell Me Your Interest in Silent Retreats appeared first on Bare Feet Studios.
  • Launching the TEDxAIR Program, with Shane Robinson

    Roxanne Darling
    31 Mar 2015 | 1:33 pm
    When Shane and I moved Bare Feet Studios to Hawai‘i, we were an easy-to-understand web company. We built web databases, designed blogs, set up podcasts, offered SEO services, and helped our clients craft digital strategy to grow their businesses. But Hawai‘i has a way of seeping into your soul, calling forth desires and ideas that may not fit into neat little boxes.... The post Launching the TEDxAIR Program, with Shane Robinson appeared first on Bare Feet Studios.
  • To Do and Forget: Managing the Incomings with Todoist

    Roxanne Darling
    25 Mar 2015 | 1:30 pm
    Todoist Review I’ve been using Todoist to help me manage my to do list. A key part is being able to capture things so I can forget about them until they are relevant. I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track... The post To Do and Forget: Managing the Incomings with Todoist appeared first on Bare Feet Studios.
  • Here’s Hope for Workaholics

    Roxanne Darling
    16 Mar 2015 | 7:56 pm
    I am in a writer’s group and also I also coach a mindful social business group where we each post daily progress and process notes about how well we are inching along to our daily, weekly, and session goals. The Q&A is designed to motivate and feed the brain so it wants to do more, by acknowledging accomplishments of any sort, and... The post Here’s Hope for Workaholics appeared first on Bare Feet Studios.
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    Ignite Social Media

  • How People Consume Content Changes (More) | Social You Should Know

    Jim Tobin
    3 May 2015 | 8:00 am
    Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the 50, however, have mobile visitors spending more time. Perhaps they just have a better mobile experience than the others? We may know more soon, as Buzzfeed has announced a new platform they have that tracks content through all sharing (even private shares, like Gchat). What they found is that sharing skips across networks…
  • Organish™: How Organic and Paid Social Media Leverage Each Other

    Misi McClelland
    28 Apr 2015 | 12:30 pm
    One of the most enticing parts of social media is that the conversations are organic in nature, free from certain outside forces. This organic flow leads to the creation of networks where so much can happen. They can foster relationships, invoke emotions, create controversy, build advocacy, and influence decisions, among other things. This happens naturally in social communities, making them similar to other kinds of communities (e.g., neighborhoods, organizations, clubs) except they are happening in the digital space. While some may question a brand’s role in social media, it isn’t…
  • How to Create Content That Gets Shared

    Kristina Kelly
    28 Apr 2015 | 8:44 am
    No one wants to be the lame friend on Facebook who shares boring, inaccurate or insignificant posts. People share content that pulls on their heartstrings, tells their friends what type of Game of Thrones character they best represent, or even something that makes them pee their pants with laughter. Facebook’s latest updates to their algorithm, specifically the change that reduces the number of stories created by your friends in your News Feed, means brands must consider how to get their content seen by people outside their network. The obvious answer – get more Shares. Why Shares Matter…
  • Twitter Goes After Retail/CPG and Facebook Moves to Reduce Reach (again) | Social You Should Know

    Erin Ledbetter
    26 Apr 2015 | 8:00 am
    Send All the DMs Twitter opened up Direct Messaging this past week, finally allowing folks to DM tweeters who aren’t actually following them. Although it requires users to enable the functionality, which it appears very few users have actually done at this point, it could eventually make customer service and contacting sweepstakes winners much easier for brands. CMs everywhere are jumping for joy as it should cut down on the number of times they have to tweet “@MrNonFollower, please follow us so we can DM you.” Just don’t abuse your new found privilege guys. DMs now have the…
  • (Surprise!) Facebook Algorithm Changes Likely to Reduce Brand Impressions

    Kristina Kelly
    23 Apr 2015 | 2:33 pm
    Hold on to your britches, we have shocking news! Facebook has made changes to their algorithm (again...) that could result in a significant reduction in earned impressions. Now that the (ahem) shock has worn off, here’s what you need to know. The latest Facebook algorithm changes were designed to create more of a balance between what users see from friends, businesses and community organizations in their News Feed. As a result, three major updates were announced. Relaxing the multiple post rule. Previously, Facebook prevented you from seeing multiple posts from the same source…
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • #SocialHangout From Battlefield to Boardroom

    Koka Sexton
    24 Apr 2015 | 3:04 pm
    Today I had the wonderful opportunity to be on the Social Hangout with an all-star crew. Thank you for having me Eric Mitchell and bringing along great people like Brian Fanzo, Michael Brito, Dan Evans, Daniel Newman. We talked a lot about the qualities of great leadership and what separates the good leaders from the bad ones.   Here is the recording View the story “#SocialHangout From Battlefield to Boardroom” on Storify Powered by WP Bannerize
  • The Best of SocialBiz Hour #SbizHour

    Koka Sexton
    20 Apr 2015 | 3:09 pm
    I had the great opportunity today to join Brian Fanzo and Rachel Miller on the SocialBiz Hour Hangout to talk about “who owns social selling”. I couldn’t keep up with the flood of activity on LinkedIn, Twitter and other social media and also stay engaged in the live discussion so I wanted to share some of my favorite tweets from the event. Thank you Rachel and Brian again for the opportunity. For those of you that have not heard of the SocialBiz Hour, if you’re reading this blog then there is a good chance that you should start watching the back episodes and add it to…
  • Building a Social Empire

    Koka Sexton
    11 Apr 2015 | 1:47 pm
      I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. I started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content. That’s when things got really nerdy. @socialhelp was a shell profile. No branding, no background image, and a basic bio. I…
  • Social Selling Education 101

    Koka Sexton
    6 Apr 2015 | 5:37 am
    Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients . However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Commonly misinterpreted as a sales technique wherein the salesperson uses a social medium to make a pitch, social selling is something entirely different. Although it can be used to make…
  • Why I Started Social Selling

    Koka Sexton
    5 Apr 2015 | 3:36 pm
    Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. As I watched the recording of the show recently to listen back on some of the key points delivered I realized I had mentioned how I got started with social selling. I don’t usually talk about my past (I’m more of a forward thinker) but…
 
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    Digital Trends

  • Buying your first motorcycle: Everything you need to know

    Joe Donovan
    4 May 2015 | 7:24 pm
    Riding a motorcycle is one of the great joys in life. Here's a guide to get you in the saddle and out on the open road ASAP. The post Buying your first motorcycle: Everything you need to know appeared first on Digital Trends.
  • Find out why the sound is just as integral to making Age of Ultron real

    Ryan Waniata
    4 May 2015 | 7:09 pm
    In a new SoundWorks Collection sound profile, we get to watch Sound Designer Christopher Boyes from Skywalker Sound tell us how he used innovation, and new technologies like Dolby Atmos to make Age of Ultron blow our minds, and not our ear drums. The post Find out why the sound is just as integral to making Age of Ultron real appeared first on Digital Trends.
  • Rombertik malware goes nuclear on your drive to avoid detection

    Chris Stobing
    4 May 2015 | 6:55 pm
    Researchers at Cisco's Talos malware hunting program have revealed the discovery of an all new type of infection, Rombertik, which will self-destruct if it senses that outside forces have attempted to detect it. The post Rombertik malware goes nuclear on your drive to avoid detection appeared first on Digital Trends.
  • The Muppets take the Internet in YouTube collaborative series

    Chris Leo Palermino
    4 May 2015 | 6:16 pm
    YouTube's biggest stars are linking up with the Muppets in new collaboration in an effort to connect with younger audiences. Famous YouTubers like Lindsey Sterling and Vsauce3's Jake Roper will appear alongside well-known Muppets. The post The Muppets take the Internet in YouTube collaborative series appeared first on Digital Trends.
  • Chevy’s restyled, re-engineered Volt gets a lower price tag to attract new buyers

    Miles Branman
    4 May 2015 | 6:11 pm
    With gas prices creeping upward, Chevy has announced pricing for its 2016 Volt. The gas-electric vehicle features new styling, upgraded hardware, and improved efficiency, complete with a $1,200 price cut. The post Chevy’s restyled, re-engineered Volt gets a lower price tag to attract new buyers appeared first on Digital Trends.
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    Janet Fouts

  • Video App Wars

    fouts
    4 May 2015 | 12:30 pm
    I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Then, just in time for Social Media Marketing World in…
  • Evernote – Change the Way You Take Notes

    fouts
    12 Mar 2015 | 11:26 am
    Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier. Until now. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone,  or smart phone. Items are tag-able and fully search-able so you can add pretty much anything, run…
  • Are you an intentional marketer?

    fouts
    8 Mar 2015 | 3:52 pm
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. I’ll tell you what to do with them in a minute. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? It seemed like a good idea at the time? Because your market is there? You like…
  • Meercat jumps on Twitter Video

    fouts
    5 Mar 2015 | 9:14 am
    People are jumping on Meerkat, a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there If you’re streaming a Meerkat video it’s pushed to your followers on Meerkat in real time and viewable on Twitter in real time Followers can “re-stream” your broadcast to their own followers in real time too You can…
  • Marketers- Stop multi-tasking social media

    fouts
    26 Feb 2015 | 2:35 pm
    We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. In fact, the time it takes you to switch from one task to another can increase the overall time you spend on these tasks by up to 40%. Don’t your adoring fans deserve a mindful focus…
 
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    SocialTimes Feed

  • Facebook Adds Video to Desktop App Ads

    David Cohen
    4 May 2015 | 3:30 pm
    As Facebook churns down the path toward becoming a mobile company, the social network hasn’t abandoned desktop altogether, announcing last week that developers of desktop applications can now add video to their desktop app ads. The addition of video creative to mobile app install ads was rolled out in October 2013, and the functionality was added for mobile app ads via Power Editor last December. Facebook announced last week that \"select partners\" can now add video to desktop app ads via Power Editor and the ads create tool, adding that \"the product will be available broadly soon\"…
  • Facebook at Work Lead Lars Rasmussen Leaving for Startup

    David Cohen
    4 May 2015 | 2:30 pm
    One of the driving forces behind Facebook at Work and Graph Search is leaving to face the music, as engineering director Lars Rasmussen announced that he will leave the company in June to co-found a music startup. TechCrunch broke the news of Rasmussen’s departure, saying that he and partner Elomida Visviki will team up on the startup, and adding that two of the social network’s executives will now head Facebook at Work: London-based global partnerships head Julien Codorniou will focus on partnership support, while the project’s engineering team will be led by Chaitanya Mishra, who…
  • Trivia App gameit Offers Branded Contests on iOS, Android

    Brandy Shaul
    4 May 2015 | 1:30 pm
    Branded trivia app gameit has officially launched out of beta on iOS devices, challenging users to answer trivia questions built around sponsored products. The app incentivizes participation by giving away discounts, or even free products, if users perform well enough in quizzes. When signing up for gameit, users browse a list of currently available products, from jewelry and fashion accessories to toys and electronics. When users find an item they’d like to win, they watch an informational video or commercial about the product (or gameit in general), which is followed by a series of…
  • The Social Network That Rewards Content Creators: An Inside Look at Tsu’s Growth

    Kimberlee Morrison
    4 May 2015 | 12:30 pm
    When Tsu launched in October, it was met with both hope and skepticism. Since that launch, the social platform that gives its users ownership over their audience and 90 percent of revenues generated from their content has attracted more than 3.5 million users. Like other networks, Tsu uses an advertising model. However, Tsu deviates from the typical model by compensating its users for creating original content. In this way, Tsu has created a social network for original, user-generated content, where the content is the product, not the users. This approach seems to be working. According to Tsu…
  • Hyper Photo-Sharing App Mixes Instagram with Reddit on iOS

    Brandy Shaul
    4 May 2015 | 11:00 am
    App developer Hyper is preparing to launch its self-titled photo-sharing app on iOS devices. The Hyper app is described as a hybrid of Instagram and Reddit, as users post pictures to the platform, which are then voted on by others. Instead of focusing on following other users, the Hyper app allows users to subscribe to their favorite hashtags, in a similar fashion to bookmarking a thread on a Web forum. A major difference from Instagram and other photo-sharing apps, Hyper allows users to share multiple images in a single submission. These aren’t required to fit a theme, if their associated…
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    Techipedia | Tamar Weinberg

  • 5 People Focused Social and Data Tools You Should Be Using

    Tamar Weinberg
    15 Apr 2015 | 6:00 am
    I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. While I say I don’t accept story pitches for Techipedia, for people-focused tools in the same category as the below, I’d gladly make an exception. This is an area I am very passionate about. Since my business is 100% online, it’s…
  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

    Guest Author
    12 Mar 2015 | 5:50 am
    Previously, I worked with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
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    Web Strategy by Jeremiah

  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
  • Meet the Empowered People

    jeremiah_owyang
    9 Apr 2015 | 5:48 am
    They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going to do together?” I’ll be glad answer that. They are powerful. They have new powers, and you can see a collection of stats, that enable them the ability to get all the information they need about you in real time using social networks, mobile devices, and the internet.
  • 8 Brands Using the Collaborative Economy to Market with the Crowd

    jeremiah_owyang
    2 Apr 2015 | 6:22 am
    It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make…
  • How Investors are Sharing their Money into the Collaborative Economy

    jeremiah_owyang
    17 Mar 2015 | 6:29 am
    The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative Economy is an economic model that uses commonly available technologies to enable people to get what they need from each other. You’ve likely heard of the sharing economy, crowdfunding, P2P lending, the Maker Movement and cryptocurrencies. Each of these is a part of this emerging economy. I’ve met with many…
 
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    Future Visions

  • When the basics become commoditized, invest in your CX

    Jonathan Burg
    3 May 2015 | 7:46 am
    This weekend, the wonderful Casey Newton over at The Verge posted a comprehensive review of the many, leading photo backup and cloud storage services. Nearly every service listed offers oodles of storage, location tagging and auto-backup from my mobile device. The very basics of photo backup have become commoditized.   But these photo services were built by engineers to solve a technical issue - limited storage space. What these products lack is an understanding of our human needs - sorting, fixing, viewing and sharing photos.  With cloud storage quotas growing to near-irrational sizes,…
  • Are you listening to your customers when it matters most?

    Jonathan Burg
    27 Apr 2015 | 10:11 am
    Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible insights into your customer’s needs and passions. Unfortunately, many marketers are only listening to their customers with half an ear. While they focus on public social media chatter, they often forget to listen to their customers when they are most invested in their business – while they are on the brand’s website.
  • Gaining user clarity by blurring the lines between marketing, product and UX

    Jonathan Burg
    18 Nov 2014 | 12:50 am
    In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of a desire for efficiency and a focus on product. But what if we redesigned our teams around the user?  Great marketing, great product strategy and specs, and great design are all born of the same core insights and the same promise to the user. From the user's perspective the pitch, the product experience and the product value all combine to form the brand or…
  • Facebook is punishing crappy content - here's how to create great content every day of the year

    Jonathan Burg
    16 Nov 2014 | 10:43 am
    Over the past 24 hours the web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong. Facebook will now filter out posts that provide no unique value to users. To be specific, Facebook will be filtering out posts that are (a) purely promotional, (b) copied directly from ads or (c) meaningless promotions. This is good for marketers, it's good for users and it's great for Facebook. Here's why most Facebook content is crap.
  • The book industry is missing television's boat

    Jonathan Burg
    6 Oct 2014 | 3:56 am
    The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book publishers must learn from television's tough lessons learned: the value of relationships, the economic potential of subscription and ad-sponsored distribution, the power of episodic content, binge viewing and the allure of free. While major book publishers struggle to combat Amazon's hold on their industry, they have failed to deliver a meaningful…
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    solar feed crenk-feed

  • Solar Water Fountain Savings

    3 May 2015 | 5:46 pm
    More and more households are looking for sources of water out of their yards or gardens. The choices are between a standard font you need a power source to connect the water pump, and the friendly nature of most modern solar water source. There are advantages to both types to suit your needs. Solar sources are considered nature-friendly because there is no reason to run underground pipes and son around your garden to use. If you ever change your mind about the location, just move from one place to another. This is also useful if you need to store for the winter. A standard outside water…
  • DIY Home Solar Power System – Create Solar Electricity

    1 May 2015 | 5:43 am
    Solar energy solutions: solar energy, renewable energy, going green has become very popular with yourself to use the power alternative to using fossil fuel energy. Energy from the sun is the source of more abundant and cheaper energy available on earth. Potential of solar energy in these increasingly scarce resources of time and the price increase proves to be the most beneficial and the most economical solution to run all your appliances. Change your home from the grid for renewable solar energy is easier than most homeowners think once the secret bases for manufacturing solar panels or…
  • Solar Energy – A Brief History in the United States

    29 Apr 2015 | 5:55 am
    The technology to derive substantial electricity using sunlight has existed since mid-1950, when the first solar cell was created by Daryl Chapin, Calvin Fuller, and Gerald Pearson at Bell Labs – developed the first solar cell capable of generating enough power sun to run everyday electrical equipment. A silicon solar cell which was produced was 6% efficiency. They were able to increase the efficiency of one percent. Anyone who is aware of the possibility of exploiting sunlight into electricity just remembered Jr. High School science class that the electricity produced by a solar cell…
  • Solar Power Battery – The Answer To Our Energy Needs

    28 Apr 2015 | 2:30 am
    All solutions solar battery real needs rather little power. With the change of solar energy quickly in the future trend, many people are excited about safe source of energy for the environment always efficient have many concerns. How solar panels and how much you need? What is the cost of making the use of solar energy? Exactly how this can really work? Solar batteries are required if you need an electrical system that operates with wit and profitable. This battery bank is actually a number of batteries that are connected together within a cell system, made to preserve the power of the sun is…
  • Why Switch to Full Potential of Solar Power?

    27 Apr 2015 | 2:53 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
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    Professional Blog - Chris Saad

  • My New Mission: Everyone’s Personal API

    Chris Saad
    9 Apr 2015 | 7:44 am
    If you're too young for this reference, check out https://www.youtube.com/watch?v=8To-6VIJZRE Today I'm excited and humbled to announce I will be joining Uber as Product Manager for Uber API and Strategic Partnerships.APIs create an ecosystem of shared success, move markets and change the world. But, of course, APIs alone are not enough; there also needs to be a deep respect for the Developers who invest their time and energy into implementing those APIs into their apps.My hope is to continue having a great deal of empathy in the role because, like many of you, I’ve personally participated…
  • New Opportunities

    Chris Saad
    5 Mar 2015 | 6:48 pm
    Today I'm searching for new opportunities.Over the last 5 years at Echo I’ve lead product for the team who built the Echo Real-time Developer Platform from 0 to 85 Billion API calls a month, some 30+ shrink-wrapped consumer social products and the super slick drag-n-drop Echo Experience Studio with 100+ customer deployments.We’ve powered amazing brands like Salesforce, AWS, WWE, ESPN, NASDAQ, USA Networks, Washington Post, Coke, Fanta, AT&T, Scripps Networks, Justin Bieber, Lady Gaga and many, many more.It’s been an amazing journey with a passionate and dedicated team - I’m…
  • Context Matters Episode 5 - FB Suicide Prevention, Cocaine use in SF & Do you need to be in Silicon Valley?

    Chris Saad
    4 Mar 2015 | 8:03 am
    See the full show notes
  • The Collaborative Economy Technology Stack v1

    Chris Saad
    1 Mar 2015 | 5:28 pm
    My friend Jeremiah Owyang (twitter, website) is the analyst researching, defining and leading the conversation on the Collaborative Economy. I, along with Rahim Fazel (twitter, website), assisted him to create this diagram as a visual aid for newcomers to the space.See Jeremiah's post for the full detail.
  • Context Matters Episode 4 - Medium vs Twitter, Culture war in San Francisco

    Chris Saad
    26 Feb 2015 | 8:07 am
    See the show notes
 
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    Des Walsh

  • How to Post to the LinkedIn Publishing Platform

    Des Walsh
    4 May 2015 | 1:46 pm
    The LinkedIn Publishing Platform Early last year, LinkedIn opened its publishing platform – its blog, if you will – to all English-speaking members and more recently (Jan 2015) signalled that members speaking other languages would also have access. Previously, the privilege had been available only to a select group of “Influencers” such as Sir Richard Branson, Bill Gates and President Barack Obama. From the viewpoint of LinkedIn members, it’s a way to enhance our professional profiles and our presence on LinkedIn. From the company’s viewpoint it is no doubt…
  • Become a Thought Leader with Blogging – Part 2

    Des Walsh
    24 Mar 2015 | 11:40 pm
    In the first post of this two part series, I shared some thoughts about using blogging to establish or promote yourself as a thought leader. For that I focused on what some would see as a group unlikely to be persuaded to blog, CEOs. In this second post of the series I share some results of a few hours searching for examples of CEO blogs with interesting, useful content. I found seven really interesting blogs by CEOs. In this post I comment on three of them and hope to comment on the others in a separate post in the not too distant future. Two things in particular stand out for me with these…
  • Become a Thought Leader with Blogging – Part 1

    Des Walsh
    25 Feb 2015 | 11:26 am
    A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw how blogging could help me share my story and promote my coaching business globally. As it did. I have no doubt that blogging and – more broadly – social media have helped me operate in a bigger field and build a network more deeply and widely than I could have expected otherwise. That…
  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Absence Makes Them Forget

    Chad Barr
    29 Apr 2015 | 12:57 pm
    Issue No. 121 April 29, 2015 Raising the Barr Weekly Memo: Absence Makes Them Forget? This week’s reflection point: I bet that some of the content you developed in prior years is absolutely brilliant. Yet, it is your recent published content that gets most of the attention. So why not bring some of that old content back to life? Several years ago, in my podcast It’s Time to Repurpose Your Content, I discussed why it is rather imperative to repurpose our content. I even referenced this concept a few years earlier in my Repurpose and Improve Your Published Content post. In the…
  • Raising the Barr Weekly Memo: Solopreneur Or Teams?

    Chad Barr
    22 Apr 2015 | 1:30 pm
    Issue No. 120 April 22, 2015 Raising the Barr Weekly Memo: Solopreneur Or Teams? This week’s reflection point: One of the key decisions many entrepreneurs face when branding their company is whether the brand should be their name or the name of their company. I’d suggest that if the structure and success of your organization depends on your full-time team, while your presence and your name are not crucial for the success of the projects, then your brand is the company. I find it disingenuous and somewhat silly for entrepreneurs to attempt and brand their company as the brand and…
  • New Web Presence Launch for Jeff Blackman

    Chad Barr
    22 Apr 2015 | 1:25 pm
    I am proud to announce another exciting web presence launch for Jeff Blackman, Founder of Blackman & Associates LLC. As a Business-Growth Specialist, Jeff: Ignites and inspires his clients to attain new levels of success! Helps outdistance themselves from their competition! Enhances their performance, productivity and profitability! Accelerates their growth! Dramatically increases their results! © Chad Barr 2015. All Rights Reserved
  • Raising the Barr Weekly Memo: Developmental Experiences Redux

    Chad Barr
    15 Apr 2015 | 1:18 pm
    Issue No. 119 April 15, 2015 Raising the Barr Weekly Memo: Developmental Experiences Redux This week’s reflection point: I am here in Washington, D.C. this week, attending several developmental experiences events with Alan Weiss, other global colleagues and several clients of mine. Here are some of my key learning points: To suggest a proposal as the next step, simply say: “It sounds to me that the next logical step is for me to put together a proposal.” Use powerful openings when starting your conversations with prospective clients. Such as: “The Wall Street Journal…
  • Raising the Barr Weekly Memo: Reach Out and Touch Someone

    Chad Barr
    8 Apr 2015 | 12:02 pm
    Issue No. 118 April 8, 2015 Raising the Barr Weekly Memo: Reach Out and Touch Someone This week’s reflection point: One does not need an excuse to reach out and connect with our clients. There are quite a few opportunities to do so and provide them with helpful improvement ideas, recent best practices and successful insights. In addition to the use of technology and the web to stay in touch, I’d also suggest you systematically (at least every quarter) reach out and schedule conversations with your clients. A simple database will allow you to track who is due for a call next. Also,…
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    andrewchen

  • Why we should aim to build a forever company, not just a unicorn

    Andrew Chen
    4 May 2015 | 12:51 pm
    “Unicorn company.” It’s the latest bit of jargon that’s infected our conversations here in the Bay Area, to the point where both WSJ and Fortune have clever infographics and lists of the top companies. In pitches, entrepreneurs are asked to explain how their new company will become the next unicorn startup, and the tech press routinely debates if a hot new team will build the next unicorn. And yet, this term could not be a more meaningless goal for entrepreneurs. After all, what’s the definition of a unicorn startup? Just one that reaches $1B in…
  • Ten classic books that define tech

    Andrew Chen
    30 Apr 2015 | 2:50 pm
    Today, I was asked for the definitive list of books that I’d recommend as the classics for tech products and business. It’s hard to pare things down to such a short list, since there’s so much great stuff that’s been written. In addition, a lot of new exciting books have been published in recent years, but they haven’t stood the test of time. My lists solely consists of books that skew oldish, but have aged well and continue to provide value today. This leaves out amazing contributions such as The Hard Thing About Hard Things, Zero to One, and The Lean Startup,…
  • How I first met Eric Ries and also why I’ve ordered his new Kickstarter-exclusive book The Leader’s Guide

    Andrew Chen
    7 Apr 2015 | 4:01 pm
    Taken a few weeks ago at dinner, at Mission Rock in Dogpatch tldr It’s the last week to order Eric Ries’s new book, called The Leader’s Guide. In a very innovative experiment, it’s being published exclusively on Kickstarter. It’s the only way to buy a copy. I’ve already ordered a signed version and encourage you to support his work too. Here’s the link. Making entrepreneurship mainstream Like many of you, I’m a huge fan of Eric – he’s created a compelling, cohesive framework for thinking iteratively and entrepreneurially about…
  • This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

    Andrew Chen
    30 Mar 2015 | 9:56 am
    Cheaper and cheaper rides Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it. It would be the next step in the industry’s trajectory towards lowering prices. Uber started in the high-end of the market, as “everyone’s private driver” which emphasized quality, but the early pricing was out of range for most. Dropping prices will increase demand, grow the market, and nothing will do that faster than going free. Starting with UberX and now UberPool, each tier of service…
  • Meet me and Eric Ries at a private event on March 21st – here’s how to attend

    Andrew Chen
    4 Mar 2015 | 11:41 am
    Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics I plan to touch on: How Eric and I met in 2008 as unknown/unread bloggers :) Going from zero to global movement for the Lean Startup Biggest lessons – what worked and didn’t The new Kickstarter campaign he’s putting together How growth fits into the Lean Startup framework What’s Eric’s up to now, and…
 
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    Social Gears

  • Follr CEO Stephen Fells Discusses Leveraging Technology To Power Online Communities

    Admin
    30 Apr 2015 | 7:00 am
    In the following video, from the 2014 Flight to Freedom event held in San Diego, CA, Follr CEO Stephen Fells discusses how Follr technology is powering online communities and helping brands distribute content while protecting brand and generating revenue.
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    27 Mar 2015 | 11:00 am
    Stephen Fells We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place on May 19th and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by Anna…
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    27 Mar 2015 | 11:00 am
    Stephen Fells We are excited to announce that AgencyLogic CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place on May 19th and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by…
  • A Great Example of How To Aggregate Your Social Media

    Admin
    16 Mar 2015 | 11:00 am
    Getting an email from Twitter stating “you have a new follower” is always a good thing but when one comes through like this it’s even better! Phil Faranda has been on the cutting edge of real estate for a long time. It is why he uses Follr and integrates his single property Websites into his Profile Website: To setup your own Follr Profile Website click here. To create single property Websites visit AgencyLogic.com.
  • Why Upgrade to Follr Professional?

    Admin
    3 Mar 2015 | 6:33 am
    People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them: Social Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version. Web Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50! Documents – Add a printable résumé/CV, sales documents, product or company information, portfolio,…
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    brandflakesforbreakfast

  • get deep with cartoons

    1 May 2015 | 5:13 am
    Think Saturday morning cartoons have added nothing to your life? Think again, Batman! Our favorite lovable characters can have profound thoughts. Still need convincing? Take a looksy at this rockin’ infographic and read all the inspirational quotes from famous movies and shows. After all, “Today is a good day to try.” – Quasimodo The Hunchback of Notre Dame
  • the very real impact of virtual reality

    1 May 2015 | 5:07 am
    For some, virtual reality is one super cool way to experience video games. For others, it’s a way of healing. Samsung is introducing its eMotion project to a few of the most worthy viewers there are, sick children. The VR system takes kids unable to leave the hospital to a virtual theme park where they can ride a roller coaster, sit in the sun and take in the sights! These experiences help add levity to their hospital stays, thus increasing their rate of healing. Right on, Samsung!
  • patience is a virtue

    1 May 2015 | 5:03 am
    Do you have a client, co-worker, friend, spouse (the list goes on), that’s hopelessly impatient? Well, the answer is “yes” because we all do. So when the time comes when said person is sending you a barrage of messages to get “it” done, send them this video. Check out the pizza slice - #winning.
  • i see london through those plastic pants

    30 Apr 2015 | 5:10 am
    Are you a fashion elite that had the wind taken out of your sails when you found out that the Plastique fashion line was all a ploy? Turns out you can thank Fruit of the Loom for the whole thing. If you aren't aware of the campaign, it included parody ads in print, digital and experiential all over the place. Well played.
  • proud to sport a bow tie

    30 Apr 2015 | 5:04 am
    Products that support a cause are nothing new. You can buy everything from glasses to socks that support a cause that you believe in. If your cause happens to be Marriage Equality and you really like wearing snazzy neck ware then check out Tie the Knot from Jesse Tyler Ferguson from 'Modern Family.'
 
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    Six Pixels of Separation

  • Livestreaming Is The New Broadcasting

    Mitch Joel
    4 May 2015 | 7:19 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Winning Experiments With Tim Ferriss

    Mitch Joel
    3 May 2015 | 5:28 am
    Episode #460 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Tim Ferriss just launched a TV show. It's called, The Tim Ferriss Experiment, and - by all accounts - this is the exact line of work that Tim was meant to do: use his body, mind and spirit to help us all learn how to get better and hack our lives towards excellence. Tim is such a fascinating character. While he describes himself as a "human guinea pig," he is so much more. The bestselling author of The 4-Hour Workweek, The 4-Hour Body and The 4-Hour Chef, Tim is also an angel investor and…
  • Six Links Worthy Of Your Attention #254

    Mitch Joel
    1 May 2015 | 8:09 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • The Future of The Digital Economy

    Mitch Joel
    1 May 2015 | 4:04 am
    Are you excited or worried about the future of the world? There are very divisive lines of thought when it comes to this question. It's hard not to look at places like Nepal and Baltimore, and wonder what the future holds. Both, the things that we - as human beings - create and the reality of things that Mother Nature holds over our heads. Life is complex. Human beings are complex. We are also a very resilient group. We have evolved (though, some might question that). We have created. Technology is one of those fascinating things. If you track the history of computers and connectivity, you…
  • You Are Not Reading

    Mitch Joel
    30 Apr 2015 | 5:52 am
    We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet. It's not social media. For every tweet that you are thumbing through, the Internet also has a ton of amazing long form content. It's not even that hard to find (in fact, every week, there is post called, Six Links Worthy of Your Attention, that I curate along with Alistair Croll and Hugh McGuire, and it's filled with deep, rich and insightful content). Still,…
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    Chris Pirillo

  • A House Sick with Buffalo Jerky

    Chris Pirillo
    30 Apr 2015 | 4:21 pm
    What happens when your taste buds return after being sick? YOU EAT ALL THE THINGS like I did in Pirillo Vlog 1096! Read the full article on http://chris.pirillo.com/
  • Pop Six Squash Uh-Uh

    Chris Pirillo
    29 Apr 2015 | 10:30 pm
    If you’d have been there. If you’d have seen it. I betcha you would have done the same (as we do in Pirillo Vlog 1095)! Read the full article on http://chris.pirillo.com/
  • LG G4 Initial Impressions

    Chris Pirillo
    29 Apr 2015 | 7:27 pm
    In this special (what was at the time) LIVE TLDR, I show the new LG G4 and give you my initial impressions! Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – LG G4 Initial Impressions Pirillo... Read the full article on http://chris.pirillo.com/
  • Apple Watch Unboxing

    Chris Pirillo
    28 Apr 2015 | 10:57 pm
    Were you with us for this Apple Watch unboxing? Don’t worry — this is only the first of several Apple Watch videos and reviews I’ll be doing! This was free for all, but if you want to make sure you don’t miss anything going forward, you should consider becoming a Super... Read the full article on http://chris.pirillo.com/
  • A Happy Baby with Fish Jerky

    Chris Pirillo
    28 Apr 2015 | 10:30 pm
    What happens when Jedi wakes up very early for Pirillo Vlog 1094 and can’t stop smiling? Mommy presses record. Read the full article on http://chris.pirillo.com/
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    Data Mining: Text Mining, Visualization and Social Media

  • How the Tech Media Keeps Artificial Intelligence at a Distance

    Matthew Hurst
    4 May 2015 | 1:30 pm
    In sympathy with yesterday's post about AI as presented in films, consider this recent article from the Wall Street Journal: Artificial Intelligence Experts are in High Demand. A list of mostly machine learning experts is produced as evidence for the topic of the article. There is an unfortunate trend being presented to the public in this space in which the term 'artificial intelligence' is being used to draw readers with stories of real technical achievements in the space of machine learning and machine perception (recognizing a cat in a image is not an act of artificial…
  • How Hollywood Keeps Artificial Intelligence at a Distance

    Matthew Hurst
    3 May 2015 | 8:40 pm
    When something doesn't exist (like artificial intelligence) it's easy to think that there is some missing piece of magic required to bring it in to existence. There has been a growing interest in movie depictions of AI of late, and these all seem to require some sort of non-linear step to realize this technology. Ex Machina (which I really enjoyed) required a new sort of hard/software in the form of a jelly like substance. Chappie (which I also liked, though I generally prefer cheese and ham combined in a sandwich) required 'terabytes of coding' and a good amount of luck…
  • Artificial Intelligence and Economics

    Matthew Hurst
    2 May 2015 | 2:59 pm
    There are lots of articles online of the form - humanity has built some amazing things, so why haven't we produced an artificial intelligence? These articles (here's an example) often include some discussion of a task that even a very young human can perform - e.g. look at an image and describe what objects are in it (though personally I don't believe this is an indication of intelligence). I believe that one of the key reasons that we can produce algorithms that can design super efficient jet engines, but not systems with the rudimentary common sense reasoning capabilities…
  • Stamp of Approval

    Matthew Hurst
    2 Jan 2015 | 9:31 pm
    After getting a hint of this a few months ago, I've finally tracked down an image of a stamp that will be released this year to celebrate the invention of the World Wide Web using an image I created. Here's the source. Think of me as you lick 'em.
  • The Longform Manifesto

    Matthew Hurst
    25 Sep 2014 | 10:37 pm
    Sometimes a title for a blog posts suggests itself to me which seems so self contained that it takes real effort to actual write the post ('Machine Intelligence, not Machine Learning is the Next Big Thing' is another in this line). The idea behind the (or a) Longform Manifesto is as follows. I have become aware of late of the sense of deterioration that is associated with the mobile 'revolution' and the info snacking, casual gaming and interupt driven lifestyle that it has entailed. The behaviours are perfectly illustrated in this scene from Portlandia:   With a daughter…
 
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    Drew's Marketing Minute

  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
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    The Buzz Bin

  • 10 Paid Tactics for B2B Content Marketing & Brand Awareness

    Jason Poulos
    4 May 2015 | 9:19 am
    Here’s a look at 10 paid tactics that could be used to build out a PESO (paid, earned, shared, owned) model when pursuing content marketing for B2B clients. Usage & Effectiveness A recent survey created by the Content Marketing Institute surveyed B2B Marketers on paid tactics used and their effectiveness. 1. Paid Search It’s no surprise that Paid Search is top of the list for effectiveness. Given the robust targeting techniques and data driven nature of the tactic it’s easy to attribute conversions and calculate ROI. Aside from the robust data that paid search provides, the core…
  • BuzzLine: New Apple Watch Features!

    Christian Munson
    1 May 2015 | 10:00 am
    Apple Watch? Nah. I can already check stocks, call friends, count steps and tell time with my phone. If only they’d given some thought to some truly new features. If only they’d consulted the BuzzLine! “Siri, why did you not do that?” In six words, and for a chance to win a $25 Target gift card, tell us what feature you would like to have seen built into the world’s latest, greatest consumer tech gizmo. Functional features welcome, but so are the fictional and highly unlikely. Maybe… Laser pointer (for presenting/tormenting presenters). Grappling hook cannon for skyscraper…
  • Terminate the Robo-Writers

    Deborah Malmo
    1 May 2015 | 4:58 am
    Striking out with media pitches? Blogging to the sound of crickets? Maybe your readers think you’re a robot. Credit: Flickr User isherwoodchris Robots, it seems, are infiltrating the ranks of real, live writers. A robot “wrote” (a rather rote) news story about a Los Angeles earthquake last spring. The content originator for the earthquake piece is a software algorithm called Quakebot. The writing bot used key information from a U.S. Geological Survey report to populate a content template. The narrative arc? Less than earthshaking. Here’s the lead: A shallow magnitude 4.7 earthquake…
  • Coming up at #PRSAHealth

    Rebecca McRoberts
    30 Apr 2015 | 5:00 am
    During the second week of May, health care communicators from across the country will gather in Cleveland at the 2015 PRSA Health Academy Conference. Experts from national health systems, associations and agencies will discuss some of the biggest trends and challenges facing the industry. PadillaCRT is the presenting sponsor of the event, and as a member of the health team, I’m looking forward to joining the conversation. Two of the programs, especially, have caught my eye. 1. Think Like a Scientist, Communicate Like a Storyteller, presented by Spectrum.  As a media relations specialist,…
  • Brand Withstand for Next Generation Consumers

    Lauren Llewellyn
    29 Apr 2015 | 11:00 am
    For brands that want to engage the next generation of consumers, be wise and recognize that Gen Z is not to be confused with Millennials. Born between 1998 and 2008, Gen Zs are a very rational group of able young consumers raised by highly realistic Gen Xer parents. In their world, terrorism inhabits the news, privacy really is a luxury and taking risks is as important as the journey. Some of them are already old enough to be in college, and it won’t be long before they have careers and families. Most of all, their extraordinary access to the internet allows them to make informed and…
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    Greg Verdino's Marketing Blog

  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
  • #justaddinnovation

    Greg
    8 Apr 2015 | 1:58 pm
    Great innovations come not only from inventing something truly new, but also from combining two or more things that already exist today in interesting new ways to create something the world hasn’t seen before. Take one singer/actress add one world class drum corps, and out comes a reimagined version of a Martin Garrix/Usher song at the intersection of pop and marching music — with a video shot by drones (because, why not) and produced at internet speed, of course. For more, watch the making of…
 
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    SocialFish

  • Why and How You Should Get Proactive About Customer Service

    Editorial
    4 May 2015 | 4:00 am
    Delivering a superior customer experience is the new marketing battlefield, says Gartner, projecting that by 2017 half of all consumer product investments will fund innovations that improve consumer experience. This puts customer service front-and-center in today’s marketplace. Your customers can find out everything about you online before your sales team can deliver a presentation to them, and your competitors can copy everything you do to compete. So, the only way you can really stand out is by delivering superior service. The best way to do this is by being proactive rather than…
  • [Cool Infographic Friday] The History of the Hashtag

    Maddie Grant
    1 May 2015 | 4:00 am
    by mainstreethost. ———– (photo credit)
  • [Cool Social Tools] QiqoChat for Live Online Events

    Maddie Grant
    30 Apr 2015 | 4:00 am
    Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ————- We’re a small team that has built a powerful platform to help your community members connect live.  This approach can complement your existing tech platforms: Email discussion lists Private online communities Groups on Facebook, Google, LinkedIn, etc Here’s what QiqoChat can help your community do: Let your members “self-organize” and schedule…
  • What’s in Your Community Manager Job Description?

    Ben Martin
    29 Apr 2015 | 4:00 am
    This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?  Here’s a sample community manager job description for you. But wait! You need to think about a few things first. For example: Note that the position can be more or less administrative/operational, more or less technical, and more or less publicly visible. You may want your community manager to be someone…
  • Next #culturechat 4/30 – Hiring for Culture Fit

    Maddie Grant
    28 Apr 2015 | 4:00 am
    Join us on Thursday at 1 pm EST (last Thursday of the month, mark it in your calendars! for #culturechat!! This month we’re talking about hiring for culture fit.  Some of the questions we’ll address are: What does “culture fit” mean at your organization? What is the balance between cultural fit and skills/competency in your hiring process, and why? Are traditional hiring processes effective for hiring for cultural fit? Why/why not? What are some “out of the box” ways you can find out if a candidate is right for your org?(Such as, orgs that interview at a bar or over…
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    Christopher S. Penn

  • 7 Basic Plots of Content Marketing: Voyage and Return

    Christopher S Penn
    4 May 2015 | 3:35 am
    Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the fourth of these 7 from a content marketing perspective: Voyage and Return. JRR Tolkien’s The Hobbit epitomizes the Voyage and Return, so much so that the subtitle of the book is There and Back Again, a Hobbit’s Journey. The hero sets out on a journey, endures many challenges, and returns home changed, with nothing but experience. The same story is told in Alice in Wonderland. Voyage and Return is also Obi-Wan Kenobi’s story in The Phantom Menace and Sam…
  • 7 Basic Plots of Content Marketing: The Quest

    Christopher S Penn
    1 May 2015 | 4:58 am
    Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the third of these 7 from a content marketing perspective: The Quest. If you’ve enjoyed Lord of the Rings, you’ve enjoyed The Quest. The hero endures a difficult journey to a destination, to a goal of some kind. The quest could be to destroy the One Ring in the fires of Mount Doom. The quest could be a journey across Tibet. The quest could be a struggle for enlightenment or freedom. The key to a quest story is to focus on the hero’s journey. Imagine a movie…
  • 7 Basic Plots of Content Marketing: Rags to Riches

    Christopher S Penn
    30 Apr 2015 | 4:10 am
    Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the second of these 7 from a content marketing perspective: Rags to Riches. If you’ve seen Cinderella, Pretty Woman, or other similar archetype stories, you know how it goes. Poor hero faces incredible challenges, gains something, loses it, and gains it back after becoming a better person or overcoming a situation. A rags to riches story almost always has the inevitable loss in it, because a story with a simple linear progression is boring. The conflict and drama of…
  • 7 Basic Plots of Content Marketing: Overcoming the Monster

    Christopher S Penn
    29 Apr 2015 | 5:01 am
    Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the first of these 7 from a content marketing perspective: overcoming the monster. Overcoming the monster seems elementary. The protagonist battles the antagonist. The challenge with overcoming the monster is that the story must have a compelling antagonist. Think about how Star Wars begins. Darth Vader boards a ship carrying Princess Leia and her droids. Star Wars is unambiguous about who the bad guy is. The story unfolds from there with the ultimate destruction of the Death…
  • The 7 Basic Plots of Content Marketing, Part 1

    Christopher S Penn
    28 Apr 2015 | 3:58 am
    Back in 2004, Christopher Booker took a series of concepts from Carl Jung’s archetypes, Joseph Campbell’s hero’s journey, and Arthur Quiller’s conflicts and rendered them down to 7 core plot types. These plots are eternal and form the basic fabric of virtually all our stories. The logical question is, do these story archetypes translate well to the stories we tell in business? The answer is a resounding yes. In fact, the 7 basic plots are a great set of guidelines to understand whether you’re telling a coherent story at all. Let’s take a look at…
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    Socialmedia.biz

  • Promote your book with influencer marketing

    Chris Abraham
    4 May 2015 | 2:45 am
    ‘Never forget that every profile, website & blog represents a person, a soul, an ego & a heart’ Target audience: Marketing professionals, authors, self-publishers, PR pros, brand managers, SEO specialists, educators, Web publishers, journalists. Afew days ago at GroupHigh’s Outreach Marketing Virtual Summit I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett;…
  • 100% discount codes for the Realtime Marketing Lab 2015 Spring Tour

    Chris Abraham
    27 Apr 2015 | 10:55 am
    This is not your older sister’s social media conference Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators. I‘m going on a dog-and-pony show with Bob Fine and Michelle Shummel in a couple weeks. We’re calling it the The Realtime Marketing Lab 2015 Spring Tour.  I’ll be riding my motorcycle from DC (Monday, May 4th) to NYC (Wednesday, May 6th) to Boston (Friday, May 8th) and then flying East with Bob and Michelle and we’ll be hitting Seattle (Monday, May 11th),…
  • Women have a natural marketing advantage

    Guest
    27 Apr 2015 | 3:04 am
    Photo by Ginger Hendrix Pape via Jodi Womack / Creative Commons BY Ask, listen & respond before you get down to business Target audience: Marketing professionals, PR pros, brand managers, women in marketing groups, SEO specialists, businesses, nonprofits, educators. Post by Megan Totka Chief Editor, ChamberofCommerce.com When it comes to marketing, women have a natural advantage. We’re social creatures, and we understand human nature. To cut through the marketing noise and earn customers, we have to take our natural instincts to a whole new level. With all the distractions online,…
  • Why you should hang your shingle on Medium

    Chris Abraham
    21 Apr 2015 | 2:41 am
    Use Medium to bring your writings to a younger, hipper audience Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators. Idon’t write for SEO or SEM. I write to share my ideas and to build brand recognition. What I want and need are eyeballs on my work — as many as possible, especially among the influencer class.  Duplicate content doesn’t worry me so I have agreements with Socialmedia.biz, Business2Community, Social Media Today, The Social Media Monthly, and when I am lucky, I get…
  • Google Webmaster Tools part 2: Sitemaps & data highlighting

    Chris Abraham
    15 Apr 2015 | 3:41 am
    This is the second of a series on how to use Google Webmaster Tools. Also see part 1: • Google Webmaster Tools for dummies Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Last week I shared some Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. Sexy stuff, huh? If you’ve been obsessing about your Google Analytics numbers, cruising the SEO boards, and picking through Moz and Woorank, wondering what Google wants and needs from…
 
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    Marketing Land

  • Marketing Day: Google+ Collections, The Social “Shame Game” & Persona-Based Content Marketing

    Amy Gesenhues
    4 May 2015 | 2:01 pm
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google+ Collections, The Social “Shame Game” & Persona-Based Content Marketing appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Google Takes On Pinterest With Google+ Collections

    Martin Beck
    4 May 2015 | 1:33 pm
    New feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow. The post Google Takes On Pinterest With Google+ Collections appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity

    Steve Hall
    4 May 2015 | 1:06 pm
    Think another brand stepped in it by unintentionally giving offense? That's just what Audi and its agency want you to think. The post Audi Rick Rolls Those Expecting #WomenDrivers Meme Hilarity appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

    Marketing Land
    4 May 2015 | 11:00 am
    Do you need an paid media campaign management platform? The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • After Pacquiao-Mayweather Fight, Twitter Building “Robust Tools” To Combat Periscope Piracy

    Danny Sullivan
    4 May 2015 | 10:33 am
    Company says it received 66 takedown requests, removed 30 with remaining streams gone by time they were acted on. The post After Pacquiao-Mayweather Fight, Twitter Building “Robust Tools” To Combat Periscope Piracy appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Convince and Convert

  • 4 Conversion Experts On Why Buyers Click

    Barry Feldman
    4 May 2015 | 6:00 am
    Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team intent on building and protecting their lead, they look to top professionals for ideas they can use to perpetually improve. The upcoming Conversion Road Trip, hosted by Unbounce, will bring many big league CRO experts together to present strategies…
  • Why Twitter is Trying to Turn Itself Into Facebook

    Jay Baer
    4 May 2015 | 5:00 am
    Tweetable MomentsThat’s the beauty of social media: There aren’t specific rules about how we have to use it.joelcommTweet This The Future of Twitter Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “twitter power 3.0,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980. In 1995, he started one of the first 18,000 websites in the world. As such an early adopter, Joel learned very early on that social interaction…
  • Embrace Mistakes to Become a Better Social Media Pro

    Jess Ostroff
    1 May 2015 | 6:00 am
    Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM, an author on thought leadership, Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Among them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing…
  • 5 Things You Need to Know About Google’s Mobile Changes

    Santiago Jaramillo
    1 May 2015 | 5:00 am
    It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no…
  • How to Clean Up Your Content for More Credibility

    Hillary Byers
    30 Apr 2015 | 6:00 am
    Let’s face it: nobody likes a trash talker. Yet businesses are relying on subpar messaging to spread the word—while still expecting to yield positive results. On the contrary, when you share mediocre content, you get mediocre results (highlight to tweet). Don’t forget the age-old rule, “You get what you give.” Having quality content provides an engaging, relevant experience, while also establishing your credibility, increasing SEO value and search engine rankings, and building trust with your audience. If you are not reaching your goals of cultivating a trustworthy…
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    The Online Community Guide

  • The Secret Ingredient

    Richard Millington
    5 May 2015 | 2:52 am
    You can't build a community concept from research alone.  Research only tells you what the audience does, thinks, or wants now. The next step is to develop a testable hypotheses.  For example, if you know many amateur photographers are using Instagram, and selecting the right filter is a big challenge, will a community about filters for amateur photographers succeed?   You might create a simple guess-the-filter site or #whatfilter hashtag to accompany several images and see what response you get. You could bring together a few experts in filters on a Facebook group and…
  • 2 Days Of Tactical Psychology (Nov 11 - 12)

    Richard Millington
    4 May 2015 | 2:47 am
    This November, i'm inviting you to join us in San Francisco for two days of tactical psychology. We spend nearly every moment of every working day persuading people to engage. We work hard to get people to join, participate, and advocate. We can all agree, this is psychological work.  If we want to get better at it, we need to master this mysterious world of psychology. We need to extract clear tactics we can use in any situation. We need to learn how to frame questions and discussions, tweak our motivational appeals, and develop tactics based upon how our minds really…
  • 12 Social Psychology Hacks to Rebuild Customer and Employee Loyalty

    Richard Millington
    1 May 2015 | 2:40 am
    Last week I had a blast covering 12 social psychology hacks for Moz.  If you want to watch the webinar, click here.  And here's a webinar from last year, and a live talk to a mighty 1400 people. 
  • Signals and Kinship

    Richard Millington
    29 Apr 2015 | 7:14 pm
    Who would you ask to watch your laptop for a moment? All things being equal, we pick the person most like us (looks, acts, speaks, thinks like us). When we think someone is one of us we're more wiling to trust them (and they're more willing to trust us). If we feel someone is one of us, we're willing to put them before ourselves. This is a prosocial behaviour.  To know if someone is one of us we look for signals. That includes how they look, act, dress, and speak. The more signals we recognise, the more we…
  • Two Directions

    Richard Millington
    29 Apr 2015 | 1:34 am
    You can appeal to the more hardcore members.  Remove the entry-level material, ask the more difficult, technical, questions, raise your standards for what's an acceptable response. You'll attract the most hardcore.  You can appeal to the masses.  Soften the topic's edges. Encourage more entry-level questions. Enable fun, lighthearted, questions. Accept opinions over evidence. You'll attract the newcomers.  You can take either path, just be clear which you're on. 
 
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    Daily Blog Tips

  • Looking for Premium WP Themes and Plugins? Check out WPeka Club

    Mark Zeni
    29 Apr 2015 | 5:14 am
    The beauty of using WordPress as your platform is that you can you change your design whenever you wants with a couple of clicks. It’s just a matter of finding a new theme, uploading and activating it from your dashboard. Now if you are looking for a professional design, purchasing a premium theme could be a good idea, and those tend to be more polished and they come with more customization features. Want a recommendation for such a theme? Check out WPeka.com, a resource that I came across a couple of weeks ago. They have over 39 themes available, and you can browse according to…
  • 7 Ways to Make Your Posts Pop on Social Media

    Guest Author
    28 Apr 2015 | 2:10 pm
    As a marketing tool, blogging is still very much alive and kicking. Case in point: In a study by Social Media Examiner, 58 percent of marketers rank written content as their No. 1 priority on social media. Meanwhile, 68 percent plan to blog more than they do now in the coming years. Considering what blogging does for businesses, those stats make sense. According to Hubspot, companies that blog bring in more website visitors, more inbound links, more indexed pages and more leads per month than those that don’t. Of course, this is assuming the blogs in question are: High-quality Able to…
  • Not Using Twitter Anymore? Let’s Change It!

    Guest Author
    21 Apr 2015 | 8:19 am
    There was a time when Twitter was in limelight and everyone created an account and started promoting their blog and business. This trend seem to have declined a bit with small businesses. We can still reconnect and make optimum use of it and build the reputation for our brands rapidly. “The POWER of TWITTER is in the NETWORK of PEOPLE using it, and its ability to bring users close to what’s most meaningful to them.” Let?s see how we can (re)connect with Twitter and with each other: 1. Complete Your Profile However basic it might sound to read, people still postpone doing…
  • Does Your Homepage Do Its Job?

    Guest Author
    16 Apr 2015 | 3:56 am
    Homepage to your website is like the window of your shop. It needs to be well designed and offer good quality information, because only that way you will be able to turn thousands of window shoppers into regular visitors or even customers, and to decrease the bounce rate of your website or blog. For the homepage to be good it should have these characteristics: Short and Effective Presentation of the Author or the Company To be honest, most of the bloggers that read these articles are not Paulo Coello, and the small business owners don’t have products like Coca Cola or Nike Air Max in their…
  • How I Got 1,200 Extra Subscribers in 2 Months

    Guest Author
    7 Apr 2015 | 3:38 pm
    Online marketing has evolved a lot over the past few years, and marketing tactics that worked really well a few years back are no longer as effective. You’ve probably heard the saying “the money is in the list”. If you’re like most bloggers, you’re probably thinking about creating a major ebook or e-course, offering it on your website for free as an incentive to encourage readers to sign up and hoping that you’ll get some subscribers as a result. Not only is that not as effective as it used to be but there are now smarter ways to build your email list. Late…
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    Poetslife

  • NCT CBRNE USA 2015 Photos

    Bruce Curley
    3 May 2015 | 1:59 pm
  • CBRNe: Low Probability, High Impact

    Bruce Curley
    3 May 2015 | 6:14 am
    Most of us don’t need to or like to think about chemical, biological, radiological, nuclear or explosive events, yet they happen every day, somewhere.   We don’t think about them because there is a very low probability that they will happen...but they do. And when they do, unfortunately, they are very high impact. Think 9/11, the Boston Marathon, and the Ebola outbreak as just a few recent examples. Fortunately, there are experts and private companies meeting the challenge of identifying such events BEFORE they happen. I had the privilege of meeting a number of the experts…
  • Social Media as a Force Multiplier

    Bruce Curley
    9 Feb 2015 | 8:20 am
    Social Media as a Force Multiplier ISIS has proven very adept at using social media tools to win power, influence, recruits and strategic advantage over their opponents. So far, they've mostly portrayed their strategic, battle field, psychological and opponent success after they have achieved it. Here, I will examine how they could, and likely will, use social media as a significant force multiplier if they coordinate their assault with their social media skills to cause panic, chaos, death and destruction in the United States. Basically, after much research, I believe ISIS…
  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
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    Nate Ritter

  • Technologies that Can Help Grow Your Business

    Nate Ritter
    4 May 2015 | 4:51 pm
    Business technology ranges from sound, display, and input technology to the hardware and software being used within the business. It aids in promoting a business and its inventions, as well as it improves communication. It keeps businesses reliable. Losses are drastically reduced and profits, reliance and convenience are optimized. Technology also makes storing data simpler. Large amounts of data are backed up in the cloud, instead of using ordinary files to store the data. Keep reading to learn how recent technological advancements are improving business every day. Keep Connected with Smart…
  • Daybreak and 5 Other Unconventional Ways to Boost Employee Productivity

    Nate Ritter
    8 Apr 2015 | 3:44 pm
    In Los Angeles, some white collar workers rise early to hit the dance floor before hitting the morning commute. It’s called Daybreaker, and it’s a “morning movement,” and it’s supposed to motivate and inspire workers. Early morning raving is a strange way for an employee to improve their productivity, but what’s the harm? The party doesn’t serve alcohol; instead, Daybreakers serve up healthy breakfast foods and drinks. Daybreaker’s co-founder, Radha Agrawal, explains Daybreaker: “The average person, you wake up you’re kind of trudging to work, right? We said, ‘What if as…
  • Guess Who Makes $166,220 Per Hour?

    Nate Ritter
    18 Mar 2015 | 10:37 am
    This infographic is crazy!
  • You Have to Spend Money to Make Money, the Saying Goes

    Nate Ritter
    31 Jan 2015 | 3:23 pm
    It’s true: you can build a business and even market that business for free. You might even find a small amount of success. If you want to find real success, though, and earn a real living you’re going to have to spend some money. Moreover, it is better to spend money now to find success later than to try to scrape money together later when you’re trying to avoid failure. This is true of any industry and business type. Just ask the musicians who have to buy instruments to play and equipment on which to record their songs. Ask the retail shop that had to lease sales space and pay for the…
  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
 
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    THINKing

  • Marketers: Video’s Time Has Come

    Harry Hoover
    13 Apr 2015 | 1:26 pm
                          Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Forbes reports that 75% of executives they surveyed said they watch…
  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
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    ConverStations: Small Business Improvements

  • METHOD: Before Following on Twitter

    Mike Sansone
    4 May 2015 | 2:36 am
    Like you, I’ve become cautious when I get new Twitter followers. My heart celebrates; my instincts hesitate. I want to follow those that are legitimate in their interest, not just selling likes and retweets or other spammy services. How do I do that? There are three simple and quick things I do before following on Twitter: Look at their Twitter stream. What do they say and share in their tweets? Is their value to others or all self-serving? Find out what tweets they favorite. Are they saving good resources and testimonies? Are their favorites aligned with content that fits their…
  • Devotional: Differences Should Not Divide

    Mike Sansone
    3 May 2015 | 10:36 am
    Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Differences Should Not Divide We’re all different. We should all strive to celebrate our own differences. Different in our work and in our every day lives. We should also recognize and seek good in the differences of other people. At least strive for peace with one another. Some folks I work with have life habits that are not my own. In many cases,…
  • Week in Review: Posts and LIFT Shares, Apr 26 – May 2, 2015

    Mike Sansone
    3 May 2015 | 3:12 am
    Week in Review April 26 – May 2, 2015: Posts and Podcasts from ConverStations, Armchair Articulations, and LIFT resources shared on Twitter (@mikesansone): This Week on ConverStations Dare to Be Different: Because You Are Theme Your Content Why Blogging Works: 10 Reasons Blogs Make Good Content Linger Longer – A Thoughtography Project Content Marketing Strategies for Year-Round Seasonal Sales Thinking – LIFT Clips 05/02/15 LIFT Resources Shared on Twitter This Week LEARN: How to Promote Your Local Business Online: 40 Expert Tips A Rookie’s Guide to SEO: 8 Simple…
  • Thinking – LIFT Clips 05/02/15

    Mike Sansone
    2 May 2015 | 2:49 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Thought Leadership 101 IMPROVE – Thinking About Learning FIND FLOW – Decluttering Your Mind THINK – What Makes a Hero? – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via…
  • Content Marketing Strategies for Year-Round Seasonal Sales

    Mike Sansone
    1 May 2015 | 2:59 am
    Written by Roy Rasmussen Seasonal sales are the lifeblood of American business, with sales in November and December accounting for almost 30 percent of annual sales in some industries, according to the National Retail Federation. But no matter what industry you’re in, you don’t have to wait until the holidays roll around to start cashing in on exciting seasonal sales. Generate sales from seasonal content marketing year-round by following a few simple strategies. Schedule Your Sales Calendar Start by looking for a variety of opportunities to schedule seasonal promotions. While the…
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    Social Media Today RSS

  • The Beginner's Guide to B2B Influencer Marketing

    Jeff Foster
    5 May 2015 | 1:30 am
    As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect that many B2B marketers ignore – influencer marketing. Rather than marketing directly to your customers, influencer marketing means creating relationships with thought leaders, who in turn influence your customers. Done well, this is an incredibly powerful marketing strategy, since you are in effect recruiting industry experts that your customers trust.
  • The Shake-Up Spotlight on: John Yembrick of NASA

    MJ Wesner
    5 May 2015 | 1:30 am
    Today's Shake-Up Spotlight falls on John Yembrick, the head of social media for NASA.
  • 6 Ways to Use Crowdsourced Content in Your Social Media

    Steve Olenski
    5 May 2015 | 1:14 am
    In recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas. Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.
  • Digital Retail Marketing Upside to Reach $199.4 Billion

    David H Deans
    5 May 2015 | 1:00 am
    Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that's up by 15 percent on 2014 levels, according to the latest market study by Juniper Research.
  • 5 Tips for Creating a Social Media Proposal

    Glen Kosaka
    5 May 2015 | 12:47 am
    If you’re a busy marketing agency or consultant it can be difficult to keep up with all the latest strategies and techniques in Social Media Marketing. And it can be even more challenging to create a compelling Social Media Proposal to win a new client when you’re busy managing existing ones.
 
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    New Marketing and Interactive

  • Will we snag some cash when we pitch SnagaStool on Shark Tank?

    dean@deanwhitney.com (Dean Whitney)
    23 Apr 2015 | 9:22 am
    Watch Friday April 24th at 8PM Eastern Time to see if SnagaStool founder Jamie Manning and I will get the sharks to back the bar stool reservation app. Continue Reading An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Upromise MasterCard

    dean@deanwhitney.com (Dean Whitney)
    24 Feb 2015 | 6:44 am
    We created a fun video to showcase the Upromise MasterCard.Continue Reading An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 12:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 4:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 1:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    Direct Marketing Observations

  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
  • Why is the Customer Experience so Hard to Deliver On?

    marc meyer
    16 Mar 2015 | 9:11 am
    You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what has happened up to this point didn’t matter or was not a quality experience. I guess, what I want to know is, what have I been getting all of these years? You might want to say this out loud: “Companies just now, are starting to actually care and do something…
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    The Engaging Brand

  • 3 Steps to Turn A Network Into A Community

    Anna Farmery
    22 Apr 2015 | 6:27 am
    Social media may be great at building a network BUT that doesn’t mean you have a community of loyal customers. What is the difference between networks of people and community of advocates? A network gives you reach but a community gives you advocacyClick To Tweet Both reach and advocacy are required for your business. The issue many small businesses face is that their time investment in social media may bring reach but fails to add advocacy. There are 3 main reasons that social media fails And all of these are easily addressed People focus on the number of connections rather than the…
  • 3 Words That Remove Chaos From Your Work

    Anna Farmery
    21 Apr 2015 | 6:50 am
    Your life can feel chaotic. You work schedule can become too much, after all social media may be a wonderful platform for reaching out to your consumers….but it can also feel incredibly overwhelming. So how can we stop all this chaos? What if this external chaos could be managed to allow us the inner peace in order to start working on our business and not in our business. Well, there is a way. It takes one acceptance of where chaos exists…and it’s this Chaos is in your head not on your desk. Clear your head to clear your chaosClick To Tweet We create chaos. We embrace chaos.
  • 530 – Become a Force for Good

    Anna Farmery
    20 Apr 2015 | 6:08 am
    With the growth of millennials in the workforce and many more people wanting to align their passions and values with their work…then how can you become an effective change maker from inside an existing organization? Gerald F Davis , Professor of Management at the University of Michigan’s Ross School of Business joins me to talk about Changing Your Company from the Inside Out – a new Harvard Press business book. You can find out more at Grassroots Social Innovations. We discuss What is a social entrepreneur? What is the difference between a social movement and a social…
  • How to Make Tomorrow More Powerful Than Today

    Anna Farmery
    16 Apr 2015 | 3:36 am
    Ever find yourself working hard and wondering what is the point? That is the point. The answer lies deep inside the question itself. Success is about working soft but loving what you do…’hard’Click To Tweet Think about it. Work is about tasks. Tasks are mere steps along the way…..if you don’t know the ultimate destination, if you can’t feel it, taste it, see it…then the tasks seem painful. Tasks in business are like the gym work that make the business body beautifulClick To Tweet Tasks are soft in respect we know what they are and they just need…
  • Show 529 – Leading Digital Strategy For Business Growth

    Anna Farmery
    15 Apr 2015 | 3:39 am
    Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? Is e-commerce a channel, market or part of my business structure? Is retail letting customers down – driving people to…
 
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    NTEN

  • Helping Your Board Collaborate

    Steph
    4 May 2015 | 3:31 pm
    Kyle Henri Andrei Senior Researcher Idealware Helping your organization's board find better ways to connect and collaborate is a worthwhile endeavor. Online tools can help. A nonprofit’s board of directors requires a lot of collaboration—with other board members, committee members, and organizational staff. That collaborative work requires the ability to review, comment on, and even vote on an enormous amount of material. Everyone involved wants that information to be easily accessible, readable, and actionable. The burden often falls on your staff.
  • The Rise of Civic Tech for Social Good

    Steph
    1 May 2015 | 1:55 pm
    Micah L. Sifry Executive Director City Hall Beyond the hackathon: How can we harness the power of people and technology to support democracy? Civic tech is at a ripe moment, where interest from different sectors of society and government is rising, but its impact on the lives of ordinary people remains nascent. Four trends are converging to power the field.
  • Interview with Dan Fellini, NTEN's Web Developer

    Steph
    30 Apr 2015 | 11:15 am
    Dan Fellini is our newest team member. As NTEN's Web Developer, Dan will be diving straight into the deep end during our website redesign process; he will also be focused on the planning, development, configuration, integration, and testing of new and existing web-based systems. Learn about Dan in the following interview! 1. Describe yourself in three words. Passionate, curious, well-rounded. 2. How did you first become involved with the NTEN Community? I've been aware of NTEN for many years, as I began nonprofit work here in Portland back in 2006. Not too long ago, I started a consultancy,…
  • Addressing Digital Inclusion in Every Mission

    Steph
    29 Apr 2015 | 12:54 pm
    Amy Sample Ward CEO NTEN What is "digital inclusion," and why should it be part of every nonprofit's mission-based work? This article originally appeared in the March issue of the NTEN: Change journal. Read the entire journal on Issuu or in PDF, and subscribe to receive this in your inbox each quarter: nten.org/ntenchange. Do you have a high-speed broadband Internet connection in your home? According to the Pew Research Center’s Internet & American Life Project data, 30% of US adults (aged 18 and older) do not. Looking beyond the…
  • The 2015 Nonprofit Benchmarks Report is here!

    Joleen Ong
    28 Apr 2015 | 10:59 am
    M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. The data from the nonprofits we survey is big. So big, it couldn’t be contained by two measly dimensions, and had to be released in 3D. But the really exciting thing is that we’ve crunched numbers from a whopping 84 organizations this year (last year we worked with 53 organizations), which means more data, more insight, and more takeaways about nonprofit fundraising, list building, and advocacy…
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    PsyBlog

  • Weight Loss: 2 Things to Focus on BEFORE Diet and Exercise

    Jeremy Dean
    4 May 2015 | 8:37 am
    Two factors which may be central to obesity identified by new study. » Continue reading: Weight Loss: 2 Things to Focus on BEFORE Diet and Exercise » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Surprising Impact of Weight Loss on the Emotions 8 Weight-Loss Tips That Might Surprise You (From New Research) Here’s The Real Psychological Secret to Weight Loss (And It’s Not Counting Calories) Most Unlikely Weight Loss Trick Revealed by Psych Experiment Eating This For Breakfast Reduces Food Cravings Later in The Day
  • Living Far From These Eyesores Keeps The Brain Healthy

    Jeremy Dean
    3 May 2015 | 9:06 am
    New research links living near these to a 46% increase in stroke risk. » Continue reading: Living Far From These Eyesores Keeps The Brain Healthy » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Major Cause of Dementia Identified Which Could Lead to New Treatments The Healthy Brain Food In Every Fridge That Gets Overlooked Discovered: How The Brain Repairs Itself After a Stroke Here is Why Age-Related Memory and Thinking Problems Are Less Scary Than Many Imagine Here is a 20 Second Test To Check Your Overall Brain Health You Can Do Right Now
  • Brain Scans During Out-of-Body Illusion Reveal Mind’s ‘Sense of Place’

    Jeremy Dean
    2 May 2015 | 7:05 am
    Out-of-body illusion created in the lab reveals how we know where we are. » Continue reading: Brain Scans During Out-of-Body Illusion Reveal Mind’s ‘Sense of Place’ » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Extroverts Come In Two Different Types, Brain Scans Reveal Brain Scans Reveal Why Up To One in Six People Get SAD in Winter Brain Scans Can Predict The Best Type of Depression Treatment For an Individual The Body Map of Emotions: Happiness Activates the Whole Body The Illusion of Control: Are There Benefits to Being…
  • How To Get Rid of a Song That’s Stuck In Your Head

    Jeremy Dean
    1 May 2015 | 7:46 am
    This confection can stop songs getting stuck in your head. » Continue reading: How To Get Rid of a Song That’s Stuck In Your Head » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: How to Use Your Head AND Follow Your Heart Here’s The Curious Secret To Perfect Learning While You Are Distracted The Illusion of Transparency Music and Memory: 5 Awesome New Psychology Studies Learn Languages Better With This Psychological Tip
  • Introverts Prefer Mountains: How Your Personality Affects Where You Should Live

    Jeremy Dean
    30 Apr 2015 | 7:30 am
    Whether it's better to live in the mountains, on the plains, by the ocean -- and the city that's best for you. » Continue reading: Introverts Prefer Mountains: How Your Personality Affects Where You Should Live » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Unhappiest and Happiest U.S. Cities Revealed By Nationwide Survey Two Personality Traits Which Predict Long Life A Sense of Purpose Helps You Live Longer Season of Your Birth Affects Mood in Later Life Borderline Personality Disorder: 8 Classic Signs You Should Know
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    Regular Geek

  • Geek Reading May 4, 2015

    Robert Diana
    4 May 2015 | 5:30 am
    We start the week with recode reporting on the news that Grooveshark is shutting down. This should not be terribly surprising, but it is disappointing. VentureBeat reports on the Tesla announcement about Tesla Energy and the new batteries for home and business. I can’t wait to see how this changes the industry. Lastly, Mozilla has decided to deprecate HTTP and will focus on HTTPS. I am not sure if this is entirely a good thing, as encryption may not always be needed. I will be at a conference for a few days this week, so I cannot promise to be prompt with updates. As always, enjoy…
  • Geek Reading May 1, 2015

    Robert Diana
    1 May 2015 | 5:30 am
    Today we focus on some development. First, Dave Winer at Scripting News talks about a bug being “reproducible”. For any software developer that needs to support a product, this can feel like the holy grail some days. The Breakfast Post shows us what 4 different flavors of ML look like when compared to Python. In addition to syntax, they look at tooling as well. Tooling is an integral part to languages anymore, so it is good to see it included. Behavior Driven Development has been gaining adoption, but according to a post on Java Code Geeks, Cucumber may not be the great idea that…
  • Geek Reading April 30, 2015

    Robert Diana
    30 Apr 2015 | 5:30 am
    Microsoft leads most of the news due to the announcements at their conference. As reported by The Next Web, they announced that developers will be able to reuse their Android code to bring apps to Windows 10. Having a bridge between ecosystems should help drive the availability of apps. Also reported by The Next Web, Microsoft announced that developers will be able to convert their iOS apps to Windows 10. This sounds more like a translation of Objective C to a target language, but it is another great step forward. As always, enjoy today’s items, and please participate in the discussions on…
  • Geek Reading April 29, 2015

    Robert Diana
    29 Apr 2015 | 5:30 am
    Two top stories lead our day. First, Mashape open sources its Kong API management platform, which could be a big deal for anyone that writes externally consumable APIs. The second story is at Broken Links where they talk about the future of the open web. I am highlighting this one because it is something we need to keep thinking about before the web becomes a collection of silos. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories The Future of the Open Web | Broken Links Mashape Open-Sources Its Kong API Management Platform | TechCrunch…
  • Geek Reading April 28, 2015

    Robert Diana
    28 Apr 2015 | 5:30 am
    Wired starts our day with an interesting story about how our satellites can be used for mapping earthquakes. Following on that we have a few good scalability articles. On ferd.ca, we get to read about lessons learned working on large-scale server software. This article also gives us the best quote on distributed systems that I have seen: If you can avoid making parts of your system distributed, avoid it. It’s leaving the comfort of your home to step into a rain of fire. High Scalability talks about how we can build better complex systems, using containers, microservices and continuous…
 
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    News Watch

  • Star Wars Day is the latest example of ‘Google Journalism’

    Brian Molidor
    4 May 2015 | 8:40 am
    Today, there will be a certain number of people who go to social media to post or say to friends in their office the words, “May the Fourth be with you.” It’s a standard salutation in the geek world to represent the idea that today is Star Wars Day. For those who know about it, they either perceive it as a piece of pop culture that has hit the mainstream or a “geek cred” notion that only fans and hipsters celebrate. To the people who are not aware, they will be seeing it here and there on their social media feeds and possibly Googling it. They won’t have…
  • The ‘Draw Muhammad’ event should never have happened in the first place

    Michio Hasai
    3 May 2015 | 10:33 pm
    First and foremost, this is not an attack on freedom of speech. It’s easy to say that any verbal attack on an event that promotes freedom of speech means that we’re against it in some way and that’s simple not the case. Second, the fact that two people are dead and others injured or traumatized is not the only motivating force for this quick article. Had nothing negative happened and we knew about the event, we still would have spoken out for only slightly different reasons. Third, this is not a defense of the radicalization of Islam that determined a violent response was…
  • Why Elon Musk’s venture into batteries is really a huge deal

    Scarlett Madison
    3 May 2015 | 5:31 pm
    Successful internet company… check. Fast-growing car manufacturer… check. Starting a space program… check. Now, Elon Musk is getting into the world of home electric power and it might be his most important endeavor to date. There are two things that are very different about his new battery ambitions. With Solar City, his energy company, he’s not shooting for a piece of the limited electric vehicle market, the emerging private space exploration industry, or the internet payment world. He’s helping to build something that can influence the whole world from homes in…
  • USA Today calls Mayweather-Pacquiao fight a waste of time and money (and they might be right)

    Michio Hasai
    3 May 2015 | 2:04 pm
    We’re not the first to agree with mainstream media on most occasions, particularly when it comes to opinion pieces, but an article by Chris Chase on USA Today was spot on with his assessment of last night’s boxing match between Floyd Mayweather and Manny Pacquiao. This was hugely hyped. I’m not a big boxing fan and very likely would not have paid $100 or however much it was for the Pay Per View bout, but the fact that three of my family members who had never watched a boxing match in their lives wanted to see it was enough to make us fork over the money. In fact, we made a…
  • ISIS murders hundreds of Yazidis to promote conversion

    Brian Molidor
    3 May 2015 | 1:36 am
    While direct reports from the media have avoided the reasoning for the murders based upon a desire to never speculate, we’ll say it like it is. The Islamic State murdered hundreds of their 40,000 Yazidi captives for one reasons: to try to force as many as possible to convert to Islam. It’s a standard practice for the group to use fear and oppression to motivate conversions. They utilize fear of death to promote their ideas and in their minds they are completely justified. The Daily Mail does the best job we’ve seen from mainstream media of telling this story, which is sad…
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    Solar News DannyBrown

  • Solar Water Fountain Savings

    3 May 2015 | 5:46 pm
    More and more households are looking for sources of water out of their yards or gardens. The choices are between a standard font you need a power source to connect the water pump, and the friendly nature of most modern solar water source. There are advantages to both types to suit your needs. Solar sources are considered nature-friendly because there is no reason to run underground pipes and son around your garden to use. If you ever change your mind about the location, just move from one place to another. This is also useful if you need to store for the winter. A standard outside water…
  • DIY Home Solar Power System – Create Solar Electricity

    1 May 2015 | 5:43 am
    Solar energy solutions: solar energy, renewable energy, going green has become very popular with yourself to use the power alternative to using fossil fuel energy. Energy from the sun is the source of more abundant and cheaper energy available on earth. Potential of solar energy in these increasingly scarce resources of time and the price increase proves to be the most beneficial and the most economical solution to run all your appliances. Change your home from the grid for renewable solar energy is easier than most homeowners think once the secret bases for manufacturing solar panels or…
  • Solar Energy – A Brief History in the United States

    29 Apr 2015 | 5:55 am
    The technology to derive substantial electricity using sunlight has existed since mid-1950, when the first solar cell was created by Daryl Chapin, Calvin Fuller, and Gerald Pearson at Bell Labs – developed the first solar cell capable of generating enough power sun to run everyday electrical equipment. A silicon solar cell which was produced was 6% efficiency. They were able to increase the efficiency of one percent. Anyone who is aware of the possibility of exploiting sunlight into electricity just remembered Jr. High School science class that the electricity produced by a solar cell…
  • Solar Power Battery – The Answer To Our Energy Needs

    28 Apr 2015 | 2:30 am
    All solutions solar battery real needs rather little power. With the change of solar energy quickly in the future trend, many people are excited about safe source of energy for the environment always efficient have many concerns. How solar panels and how much you need? What is the cost of making the use of solar energy? Exactly how this can really work? Solar batteries are required if you need an electrical system that operates with wit and profitable. This battery bank is actually a number of batteries that are connected together within a cell system, made to preserve the power of the sun is…
  • Why Switch to Full Potential of Solar Power?

    27 Apr 2015 | 2:53 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
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    connect.icrossing.co.uk

  • Generation Digital – Apprentice Showcase

    Rosie Vero
    1 May 2015 | 4:16 am
    Last week we held the Generation Digital Apprentice Showcase at our Brighton offices alongside the event organisers Creative Process and Coast to Capital LEP. The event was supporting digital growth through utilising new, local talent. The British weather held out so it was a great excuse for local business owners and apprentices alike to chat on the iCrossing terrace and to promote the benefits and importance of digital apprenticeships in the UK. We heard from our CEO, Paul Doleman about just how quickly the world is changing due to the nature of digital. Paul discussed one of his roles at…
  • Celebrating YouTube: Our favourite YouTube ads of all time

    oliver.hughes
    23 Apr 2015 | 6:34 am
    Today’s a big day for YouTube lovers around the world – we’re celebrating 10 years since the very first video was uploaded to the channel. YouTube has come a long way since the 23rd April 2005 – from the inaugural video of ‘Me at the Zoo’ (yes, it really was that) to today’s home grown YouTube vlogging superstars like Zoella – who reportedly earns £20000 a month from advertising. To mark the occasion we thought we’d do a quick rundown of our favourite YouTube ads of all time. What makes this selection all so brilliant is that each one of them is a great bit of creative that…
  • Why SEO and PR need to buddy up

    Carsta Maria Mueller
    22 Apr 2015 | 6:30 am
    The Global View This year we have introduced The Global View – a series of Connect posts that will give you a quick snapshot of the big issues influencing digital marketing around the world, as seen by the different offices in the iCrossing network. For the second in the series, the guys in Germany are discussing the need for PR and SEO to become best buddies. This continues to be a seriously hot topic for us in the UK as well and is something the UK SEO team have written about previously as well. Here’s what they had to say about it. One of the big challenges for CMOs in 2015 will be to…
  • Mobile algorithm update exposes Google’s struggle with ad revenue

    Adam Skalak
    21 Apr 2015 | 8:13 am
    The search community is buzzing today as Google’s biggest ever mobile algorithm update hits. And while the search engine giant is sending a strong message to brands – improve your mobile sites or else… does it also hint to the fact that Google is feeling the pinch? Clearly too many brands have failed to develop their mobile friendliness in line with the massive increase in mobile search and this is hitting Google where it hurts most, advertising revenue. Their latest ad revenue figures show growth has slowed considerably over the last couple of years, despite mobile use continuing…
  • How to use paid social advertising to meet your business objectives

    James Mortimer
    21 Apr 2015 | 4:58 am
    As we continue to see more social sites take their first steps into monetising their network through ads – Pinterest in the US being the latest to do so – the world of paid social is becoming an ever more complicated minefield for brands to negotiate. In response, we have produced a series of guides that will help you get to grips with the different formats on offer and choose the right platforms for your campaign. But before we go into that, let’s take a look at the two things you absolutely must do before you start any paid social campaign: 1. Be clear on the business objective you…
 
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    Ben Werdmüller

  • Elgg and Known: how deep insight can help you build a better community platform

    23 Apr 2015 | 12:57 pm
    Ten years ago last November, we released the first version of Elgg. An open source social networking platform originally designed for higher education, where it was used by Harvard and Stanford, it spread to organizations like Oxfam, Orange, Hill & Knowlton and the World Bank, as well as national governments in countries like Australia, Canada and the Netherlands.Not bad for a couple of industry outsiders based in Scotland.Elgg is still in wide use today. I credit that to a technical emphasis on extensibility and ease of use, as well as our focus on being responsive to the needs of the…
  • The full-stack employer

    18 Apr 2015 | 12:00 pm
    Just over four years since I permanently moved to California, I'm beginning to understand the differences in work style between the US and Europe. America still has a largely time-based view of productivity, even in Silicon Valley. But with tech industries in other nations catching up fast, and remote working becoming a more viable option, you need to compete for talent with companies all over the world. You have to be a full-stack employer.What is a full-stack employer?Over the past year in particular, there's been a lot of discussion about "full-stack employees", "full-stack developers" and…
  • Convoy is a new kind of progressive enhancement for self-hosted web applications.

    9 Apr 2015 | 3:03 pm
    We just released Convoy, an add-on service for Known that lets you use our servers to more easily share content with social media.Previously, self-hosted site owners needed to create individual developer accounts on Twitter, Facebook, LinkedIn, etc, and manage API integrations with each one. It was a pain, and lots of people told us that they'd prefer to avoid it.You still can mess around with API integrations if you really want to. But Convoy gives you another option: connect your site, and then log into each service as easily as you would with any centralized cloud application. You still…
  • Forget the mass market: the untribe is the new normal.

    7 Apr 2015 | 11:13 am
    There was one conversation I used to hate more than any other. I used to brace myself for it; grit my teeth in anticipation.Here's how it would happen. "Where are you from?" someone would ask, detecting that my accent wasn't quite British; something else was lurking just underneath."That's a long story," I would start to say, hoping to leave it at that and turn to some other, more interesting topic. But once someone has the scent that you're not a part of the tribe, that perhaps you don't belong, they never let it go. So I would explain. "My mother's Ukrainian / American, my dad's Dutch /…
  • Introducing the Indie Dash Button! #indieweb #vrm

    1 Apr 2015 | 11:03 am
    We've all been there: you're standing by the washing machine, about to start a load, and you realize you're out of laundry detergent. Or you're getting ready for bed and you realize you've forgotten to buy more mouthwash. Less often, you find yourself wondering how to fly to a particular destination cheaply, or needing a good deal on a new car.You don't want to deal with a single vendor for each of these things, but you also don't want to spend ages doing price comparisons. What would be great is if you had a personal shopper that would find the best version of these things and automatically…
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    SuzeMuse

  • Getting Tired of Social Media? Here’s What You Can Do About It

    Suze
    3 May 2015 | 4:55 am
    I hear it time and again these days…people are getting social media fatigue. Twitter has become a selling platform. Facebook is full of ads. We are drowning in content. More and more, people are starting to change their habits when it comes to social, and for some pretty good reasons. But it was inevitable. The platforms evolve, peoples’ behaviours change, and in general, humans lose interest in things that are no longer serving them. In spite of all this, I still firmly believe that social media still has tremendous value. When approached the right way, it can help you build lasting…
  • On Being Helpful

    Suze
    28 Apr 2015 | 4:42 am
    One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful.  The words resonated with me in 2007, and they resonate today. It’s great and practical advice. But what does it really mean, to be genuinely helpful? Let’s break it down. Actions speak louder than words. Time and time again I see people online who don’t do what they say they’ll do. Sure, they’re good for a retweet here and there, but what…
  • What I Learned From Taking a Blogging Break

    Suze
    27 Apr 2015 | 7:20 am
    I’ve really backed away from blogging in the past several months. The reason? Quite frankly, I felt that I had run out of things to say. Pair that with being overloaded with other projects, including writing projects, and I guess I just wandered away from it. For me, it was a healthy break, something that I think I needed after 9 years of consistently posting here. 9 years! In that time I’ve learned so much, made so many new connections, and grown my business. I owe a lot of my success to what I’ve done here. It’s been an interesting thing, walking away. Here’s what I have figured…
  • Are We Too Focused on the Next Big Thing?

    Suze
    6 Apr 2015 | 4:54 am
    I swear it was within 24 hours of Periscope launching a few weeks ago that I saw the first post “15 Ways Brands Can Get the Most out of Periscope” (or something to that effect). While it’s all fine and well to have an eye to the future, I firmly believe that we are still not totally up to snuff on the present. Brands are still struggling to figure out how to make the most of their blog and Twitter, which have been around for years, and now we have to worry about maximizing our exposure on all these new tools too? The pressure is on for many businesses and organizations to…
  • Why I Decided to Stop Working from Home

    Suze
    31 Mar 2015 | 5:48 am
    I’ve been a home-based worker for several years. For the most part, I’ve enjoyed my time in the home office. But lately something has changed. I’ve been less enamoured with working from home, and as a result my productivity has taken a hit. I have been thinking about what it is that has changed for me, and it boils down to this. I was lonely. Even though my chat windows and social networks are always a click away when I’m working, I still felt a real sense of loneliness. There’s something about the office environment, having other people around, the hustle and bustle, that is…
 
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    Social Networking for Newbies

  • How to Connect with People on LinkedIn from Specific Industries

    admin
    28 Apr 2015 | 3:52 pm
    One of my clients wanted to connect with people who are in the Hospitality industry and wanted to know both a strategy and an approach to do it effectively. Please watch the video below to see how you can do this.
  • How to get more LinkedIn invites

    admin
    9 Apr 2015 | 4:08 pm
    We live in a “short attention span world.” People want things faster. They want to expend as little effort as possible to get things done. Getting invited to connect on LinkedIn is no exception. The easier you make it for others to invite you the more they will. In the video below, I show you a nifty little shortcut to get more invitations on LinkedIn. You create a link that goes straight to your invite page instead of your profile page – saving your future connections one click and making it easier for them to connect to you.
  • How to change a LinkedIn recommendation

    admin
    30 Mar 2015 | 9:13 am
    I received an email this morning asking how to change the Job/Title for a recommendation that was previously given. The good news/bad news about LinkedIn recommendations is that ONLY the person who writes the recommendation can change it. This is good news because it enhances the credibility of the recommendation – i.e. you can’t write/edit the recommendations you receive to reflect only what you want others to see. The bad news is that you need to reach out the person who recommended you and ask them to make the changes themselves. The video below shows the process on how to do…
  • Removing or hiding a LinkedIn recommendation

    admin
    16 Mar 2015 | 2:22 am
    Please watch the short video below if there is a recommendation on your LinkedIn profile that you would rather it not be seen by your LinkedIn connections and/or visitors.
  • How to Export your existing LinkedIn connections and how to import new ones

    admin
    8 Mar 2015 | 1:34 pm
    In this video I show you how to export your LinkedIn connections. Why do you want to do this? In one word: Insurance. By exporting your connections outside of LinkedIn, you are insuring yourself against something happening with LinkedIn. After all, they could go out of business tomorrow. Or they could suspend your account. Another reason why you may want to export your connections is because you have a duplicate LinkedIn account and you want to close it but not lose your connections. In this case, you can export the connections before closing the account, close the account and then re-import…
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    Growmap

  • Custom Web Design or an Online Website Builder? Choose Both!

    Dana Davis
    2 May 2015 | 7:56 am
    Having an online presence is so important and can really benefit your business. If you are just getting started, you should look for a company, such as Web.com, which allows you to not only create a website for your business, but also gives you access to tools that allow you to register your domain name and much more. When you have a website for your company, customers can find everything for your business is in one place. You can add any information you want, and even links to all of your social media pages, such as Linkedin, Facebook, Twitter and Google+. This allows you to engage easily…
  • 8 Killer Strategies To Make More Money From Your Blog

    Jeff Foster
    1 May 2015 | 8:36 am
    You’ve built up your blog readership and are now a force to be reckoned with. But you’re still making next to nothing from ads. It just doesn’t make sense. There has to be a better way of converting all those eyeballs into hard cash. It’s not that you write your blog just to get paid – but it would be nice to get a decent reward for all that hard work. The good news is there are many different ways to make more money from your blog. There isn’t a single get-rich-quick strategy, but there are lots of great ways to boost your blog’s earnings. Here are eight to get you started:…
  • Business Phone Solutions: Why Businesses Still Need a Wired Phone

    Dana Davis
    30 Apr 2015 | 7:09 am
    Phones have come a long way. Cell phones and smartphones and Skype calls are all great – when they work. But all of these solutions are prone to bad connections and dropped calls. There are also health risks involved in using cellular and cordless phones. Use them when traveling, but in your office – including your home office – you really need a wired landline. Why You Need a Wired Business Phone It never fails. You finally get that new client on the phone you’ve been playing telephone and email tag with only to have the call get dropped. You try to call back –…
  • How YOU Can Generate Sales By Launching New Products Like An Expert

    Gail Gardner
    29 Apr 2015 | 10:04 am
    You know I usually ignore new launches and hype because so often they over-promise and deliver little of substance. In this case, though, I personally know Eric Larson. He sold hundreds in his first product without having affiliates or his own list. But the launch isn’t where the real money is made. I’ll elaborate… By selling the first product at a low launch price, you can generate cashflow and testimonials you can use to promote that product and others. The real money is made with “backend offers” – additional offers you know the buyers would be…
  • 3 Surprising Ways Technology is Taking Over Healthcare

    Gail Gardner
    27 Apr 2015 | 2:57 pm
    Healthcare will always be a people-driven business, because there are simply some things a machine can’t do. Doctors and other medical professionals are able to listen to patients; they are able to comfort and console; and they can make creative leaps — after all, a machine is only as good as its programming. But as technology gains more of a foothold in healthcare, the industry itself is shifting from a science to a practice. Here are three big ways technology is taking over healthcare. Better Diagnoses One of the biggest ways technology is taking over healthcare is in the way patients…
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    Social Media Bird Brain

  • The Cost of Fundraising Through Social Media

    29 Apr 2015 | 12:00 am
    This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an essential part of
  • 20 Apr 2015 | 2:28 pm

    20 Apr 2015 | 2:28 pm
    Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it
  • Your Small Nonprofit's Infographics

    15 Apr 2015 | 12:00 am
    image via Flickr We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too. Take a look at this set of guidelines from Nonprofit Tech for Good and
  • It's Not Just How You Say It, But Where And When

    24 Mar 2015 | 12:00 am
    By Yevy Photography, on Flickr  Communication is a word we use a lot in social media because that is what social media is about: creating a relationship with others by communicating with them. But how is communication defined as a strategy? ONE is an international NGO whose mission is to end extreme poverty by 2030. In a recent article for Stanford's Social Innovation Review, Jamie Drummond
  • To Crowdfund or Not to Crowdfund

    11 Mar 2015 | 12:36 pm
    Fractured Atlas had a great article on putting together a crowdfunding video (read it here), which made me think about crowdfunding in general. In a recent Twitter chat I was on, one of the participants opined that crowdfunding was the same as begging, and a couple of other participants agreed. I don't. Obviously, the couple that asks people to crowdfund their wedding celebration and
 
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    Corporate Eye

  • Presenting Compliance Requirements in Plain Language

    Lucy Nixon
    15 Apr 2015 | 2:37 am
    Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters! Over to you, Mike… When we talk to each other we generally speak in plain language. Have you ever met someone who purposely uses terminology that unnecessarily complicates the point? If you have, you’ll quickly understand the…
  • Eat, drink and recruit?

    Den Cartlidge
    17 Mar 2015 | 4:57 am
    Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be. We think the key to successfully recruiting online is providing great content on a career outpost. But what do we mean by “great content”? Well, we think its content that operates on a number of levels. For the purpose…
  • Benefits of Reverse Mentoring

    Ed Konczal
    13 Mar 2015 | 4:23 am
    My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits? Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:   COMPANY INDUSTRY REVERSE MENTORING DISCUSSION Mastercard Financial DOCUMENT HP Technology DOCUMENT Coty Cosmetics DOCUMENT Citicorp Financial YouTube Deutsche Telekom Telecommunications Document Cisco Technology BLOG…
  • Informative Eye Candy

    Den Cartlidge
    5 Mar 2015 | 11:52 pm
    For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon. Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in writing about good web copy (I am a blog writer after all!), for this post I’m going to talk about… Okay, I’ll admit it – we have touched on the value…
  • Coca-Cola Contour Bottle Turns 100 This Year

    Susan Gunelius
    2 Mar 2015 | 5:54 pm
    This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it shattered. The bottle design that the Root Glass Company in Terre Haute, Indiana created was based on a picture of a…
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    Seldom Seen Kid

  • Four Reasons Community Managers Need to Know Paid Media

    Matt Churchill
    29 Apr 2015 | 3:30 am
    The convergence of social media and paid media means that Community Managers must add another string to their ever-growing bow. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid […]
  • #fornicforpromotion Watford Players Tweet Support for Nick Cruwys

    Matt Churchill
    13 Mar 2015 | 1:32 pm
    Watford players tweeted their support for Nick Cruwys, the Watford supporter who was attacked following the game with Wolverhampton Wanderers, in unison this evening (Friday night) prior to the home match against Reading tomorrow (Saturday). The team, who have been in the news for sad reasons this week, showed their humility and respect in what […]
  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
  • If you think #PR and #socialmedia should stay away from Paid Media, pack up and go home

    Matt Churchill
    3 Feb 2015 | 3:11 pm
    Running Paid Media campaigns now must be considered part of the ‘must have’ armoury of PRs. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid Media can bring to […]
  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . […]
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    Technology & Marketing Law Blog

  • Burlap Flower Wraps Aren’t Protectable Trade Dress–Farmgirl v. Bloom That

    Eric Goldman
    4 May 2015 | 11:03 am
    Farmgirl sells flowers in San Francisco. It wraps its flower arrangements in recycled coffee burlap sacks. Here is an example I found on their website: Farmgirl spurred competition from Bloom That, which replicated Farmgirl’s use of recycled coffee burlap sacks as wraps for the flowers (eventually Bloom That switched to new sacks to avoid coffee/mildew odors). Here is an example of a Bloom That flower arrangement with a burlap wrap: Bloom That also allegedly copied several other aspects of Farmgirl’s offerings. So what? Such imitation is part of well-functioning competitive…
  • Details on the Celebration of Dr. Gail Schlachter Hauser’s Life (Cross-Post From Personal Blog)

    Eric Goldman
    4 May 2015 | 8:53 am
    [My apologies for cross-posting this from my personal blog, but it’s such an important matter to me that I wanted to share it here as well.] Last week, my mom, Dr. Gail Schlachter Hauser, died tragically and unexpectedly. On May 17, 2015, 4-6 pm, we will celebrate her life at Congregation Beth Am (Los Altos Hills) in the Beit Kehillah Room. Although the EventBrite system refers to “tickets,” no tickets are required to come. However, please RSVP so we can get a rough headcount for seating and catering. You can RSVP here. Initially we called this event as a memorial. However,…
  • Q4 2014 & Q1 2015 Quick Links Part 8 (Copyright, Media)

    Eric Goldman
    3 May 2015 | 9:23 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Copyright * Comments on Blurrred Lines jury verdict. NY Times. Raustiala & Sprigman. The defense attorney. Tim Wu. Eriq Gardner. Wendy Gordon. Judith Finell musicologist’s expert report.  NY Times: “Owing to the specifics of copyright law, the jury was instructed to base its decision on the sheet music, a fact that reflects how inadequate copyright law is when it comes to contemporary songwriting and production practices. In 2015, the arrangement of notes on a sheet of paper is among the least integral parts of pop music…
  • More Section 230 Cases Than I Can Handle!

    Eric Goldman
    25 Apr 2015 | 8:12 am
    Photo credit: enameled house number two hundred and thirty // ShutterStock My cup runneth over with Section 230 cases! This long blog post catches up on a few from the past couple months. Warning: there are some stinkers in this batch. Google, Inc. v. Hood, 2015 WL 1546160 (S.D. Miss. March 27, 2015) As you know, for some time Mississippi Attorney General Jim Hood has been haranguing Google about third party content on Google’s network, which culminated with a 79 page subpoena from Hood’s office to Google apparently predicated on legal theories that bear no resemblance to the…
  • LinkedIn’s “Reference Search” Service Doesn’t Violate Fair Credit Reporting Act–Sweet v. LinkedIn

    Venkat Balasubramani
    24 Apr 2015 | 3:01 pm
    Plaintiffs alleged that potential employers found references about them through LinkedIn’s Reference Searches functions, they were denied employment as a result, and thus LinkedIn violated the Fair Credit Reporting Act. LinkedIn users, including prospective employers, generally can search LinkedIn user profiles using its “proprietary search technology.” The Reference Search tool specifically provides: (1) the candidate’s employment history as provided to LinkedIn, and (2) a list of other members in the prospective employer’s network who worked at the same employers as the…
 
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    shesgotclients.com

  • How to Find Inspiration Elsewhere (When You’re All Tapped Out)

    Christine
    23 Apr 2015 | 4:00 am
    When I was a budding entrepreneur, a big part of building my inspiration up was in following others who were already very successful doing what I wanted to do. I followed blogs of people I admired, went to conferences, and just got around people who inspired me. I saw women entrepreneurs using technology to run their businesses, and it ignited a fire in me to do the same. I longed to be around positive people who could lead me to my ultimate goal of building my own business.   I even took a trip I couldn’t afford in order to be around like-minded people. It is that important! For…
  • What Will Your Legacy Be?

    Christine
    16 Apr 2015 | 5:00 am
    “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” —Steve Jobs, The Wall Street Journal, 1993   Steve Jobs also famously said, “I want to put a ding in the universe.” Now that’s a legacy.   If you were to die tomorrow, what would you leave behind?   Many of us would answer with something about our families or friends or maybe even an inheritance, if we’ve been fortunate and wise enough to make that provision. But what about beyond that? Have you ever…
  • How to be Instagram Irresistible (quick video)

    Christine
    9 Apr 2015 | 4:00 am
    The ultimate goal with any form of social media is engagement, and stats show that Instagram packs 15x more engagement than Facebook, and 40x more than Twitter. Instagram is extremely engaging and compelling for your network, allowing them to build a deeper connection with you. Why? You can use it to give a powerful peek behind the scenes of your life as a business owner. People are naturally curious about this, and seeing this side helps foster a greater sense of intimacy and trust. While it’s used for primarily personal updates, your strategy can include a business “angle” leading…
  • Making Love the Bottom Line

    Christine
    2 Apr 2015 | 5:00 am
    “Putting love first means knowing that the universe supports you in creating the good, the holy, and the beautiful. It means knowing that you’re on the earth for a purpose, and that the purpose itself will create opportunities for its accomplishment.” – Marianne Williamson   There is intention behind everything we do in our business. And there is a difference in an intention of service, and one of accumulation. I’d like to invite you to notice which place you are operating from, the majority of the time. No judgment, just compassionate observation of the intention…
  • How to Find the Right Mentor For You

    Christine
    18 Mar 2015 | 7:35 pm
    “A mentor empowers a person to see a possible future, and believe it can be obtained.”—Shawn Hitchcock This quote is right on when it comes to my experience with mentors. When I doubted or didn’t have a clear vision of what I wanted or how I was going to do it, my mentors helped me to refocus on where I wanted to be and how to get there. They could do this because they had already been through the process themselves and had come out on the other side. I was just fortunate enough to be on the receiving end of their years of experience and wisdom. In fact, I had placed myself there…
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    Online Marketing Blog - TopRank®

  • Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry

    Ashley Zeckman
    5 May 2015 | 3:39 am
    How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”. Let’s face it, the work that we do and how we do it evolves so quickly it can be hard to keep up. Unfortunately, that leaves room for us to get swept up in “shiny object syndrome” and lose sight of what is really important; creating quality content that resonates with your audience and helps solve a business problem. Dr. Jim Barry’s new book, “Social Content Marketing for…
  • B2C Mobile Marketing Tips to Strike Marketing Gold

    Ashley Zeckman
    4 May 2015 | 3:30 am
    Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food. I’m Not the Only One Sorry marketers, the statistics don’t lie. Here’s a couple to whet your appetite: 74% of smartphone owners use their devices to check email (Gartner) 51% of email opens are on mobile devices (Litmus) 68% of Gmail and Yahoo opens are coming from mobile devices (Litmus) Unfortunately, other email marketers are not the only sources vying for the…
  • Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter

    Ben Brausen
    1 May 2015 | 2:45 am
    Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. Moz Google Gets Into Content Recommendation With AdSense Matched Content – Google is getting…
  • Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

    Ashley Zeckman
    30 Apr 2015 | 3:30 am
    A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice. In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming…
  • Behind the Curtain: 4 Tips for Creating Landing Pages That Convert

    Ashley Zeckman
    29 Apr 2015 | 3:30 am
      Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now you not only need a website that is filled with stellar content and optimized for conversion, but you must also create landing pages for different marketing tactics. The question is, how effective are they really? According to Marketing Sherpa, 64% of marketers say that landing pages are the most effective way to test value proposition. Additionally, they’ve found that 48% of…
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    Nathan T. Wright

  • When was your last vacation?

    Nathan T. Wright
    27 Apr 2015 | 12:14 pm
    This passage from The Wild Muir: Twenty-Two of John Muir’s Greatest Adventures keeps punching me in the face: Few places in this world are more dangerous than home. Fear not, therefore, to try the mountain passes. They will kill care, save you from deadly apathy, set you free, and call forth every faculty into vigorous, enthusiastic action. […]
  • Fatberg Character Studies

    Nathan T. Wright
    19 Apr 2015 | 4:33 pm
    I’m trying out some different character studies for Fatberg – everyone’s favorite anthropomorphic lump of congealed grease and wet wipes. 1 of 3: Traditionally I’ve drawn him this way. He always feels a little too similar to Grimace. 2 of 3: This study is more true to the natural state of fatbergs – lumped together and asymmetrical. […]
  • Fatberg completes a marathon

    Nathan T. Wright
    22 Nov 2013 | 12:00 pm
  • This is a terrible whiteboarding session

    Nathan T. Wright
    21 Nov 2013 | 7:01 pm
  • Steampunk Corgi

    Nathan T. Wright
    20 Nov 2013 | 6:00 pm
 
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    Content Matters

  • What Role Does Gender Play in Mobile Hardware Use?

    Barry Graubart
    28 Apr 2015 | 6:36 pm
    Will Apple products start to be designed to meet gender-specific needs? No, I'm not talking about something stupid like pink versions of pens or phones. But the response to both the iPhone 6 and Apple watch seem to be somewhat different, according to gender.   When the iPhone 6 and 6+ were first released, I remember many of my friends being awed by the screen of the 6+. It seemed perfect - easy to read and to scroll. Yet, within a few weeks, I noticed many of those same friends had become less enamored with the 6+. Specifically, several male friends were dissatisfied with their decision to…
  • The One Thing Missing From the Apple Watch Launch

    Barry Graubart
    12 Mar 2015 | 4:36 am
    The Apple Watch launch event was a spectacle. Thousands of journalists and industry luminaries lined up for entry into the auditorium, giving it almost a red carpet feel (though without the silly "who are you wearing?" questions). Once inside, the crowd hung on every word, with even journalists applauding each new announcement (something I don't believe they teach at J-school).  The crowd oohed and aahed at each new device - ooh a gold MacBook, a pretty aluminum Apple  Watch and, ultimately, the gold Edition Watch.   But for me, one thing was missing. Compelling User Stories. How were…
  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
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    FUEL LINES

  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
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    Kneale Mann | Leadership

  • Do You Thank Them?

    Kneale Mann
    1 May 2015 | 9:45 am
    Leadership is the small things wrapped up in the big things. Leaders often manage the chaos so new ideas can be allowed to grow even when they may not seem like good ones at first. And thanking employees for their ideas and work is critical. Employees get paid, they show up every day, they have bills to pay. If that’s all that’s going on, then you’re managing a transaction. If you can engage and encourage, you build a company. If you embrace the fact employees have lives too but want to bring their lives to work so they can bring their work to life, you create the seeds of a…
  • Know. Want. Care.

    Kneale Mann
    27 Apr 2015 | 5:31 am
    I don’t know how to change the oil in my car. I’m sure I could figure it out but I don’t actually want to know and don’t much care to learn. So the fact I don’t know how is irrelevant. You may not know how to fly a 747 jet but you may have the aptitude and even the interest to take the years of school and training required to learn. So the fact you don’t know is replaced by the desired to find out. In my work, a manager may say to me; “I don’t know how to navigate all the different personalities on my team”, but she may add that she wants to learn. What’s important is not…
  • It’s Only True if You Believe It

    Kneale Mann
    22 Apr 2015 | 2:00 am
    Self-doubt can be one of the most destructive and debilitating emotions we possess. It can be difficult to believe in yourself even when those around you believe in you. Something deep inside has convinced you that you aren’t worth it, can’t do it, won’t make it. It’s an emotion most of us feel at one point in our lives. Some have it briefly from time to time or in certain situations while others feel the paralyzing fear that stops them from moving forward. As counter-intuitive as it may sound, it becomes their comfort zone.Dr. BJ Davis was a two-time convict. He lived a world of drug…
  • Help Someone Up

    Kneale Mann
    19 Apr 2015 | 5:43 am
    I often say we see what we’re looking for but how often do we get what we don’t want? The human brain seems to do a great job of building up the negative energy in an instant yet it gets stuck on its way to positive thought. We get scared, we worry, and we play out scenarios that could take us in the wrong direction, which are destructive behaviors that get us nowhwere. Earlier this week, I was reading a few articles on being bold. They sounded great – regret is worse than failure, freedom is better than money, I was getting excited and re-energized. But then that monkey brain takes…
  • Do You Want Some Cake?

    Kneale Mann
    16 Apr 2015 | 4:52 am
    My grandfather used to love telling the story of his boyhood friend Campbell. One day, they were at my great grandmother’s house and she had just baked a delicious chocolate cake. She asked my grandfather if he’d like a slice and he replied; “Yes please!” and she gave him one. She then turned to Campbell and asked him the same question and he said; “I don’t mind”. She replied; “I don’t mind either” and left the room. No cake for Campbell.Real or ImaginedWhether this story happened or not isn’t the point. My grandfather was trying to teach his 9 year old grandson to say…
 
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    Sydney: Unfiltered.

  • My Inner Critics are assholes.

    Sydney
    4 May 2015 | 8:55 am
    Since we’ve talked about Sponge Mode, it’s safe to say there’s a lot of material for reflecting during this process. TONS. Journals full of pages of stream-of-consciousness, notes from calls, homework, all of it. A few weeks ago, I found the article, “How Women Undermine Themselves With Words” and entered the rabbit hole that is Tara […] The post My Inner Critics are assholes. appeared first on Sydney: Unfiltered..
  • I spend 50% of my working time doing shit I hate (and I can fix that).

    Sydney
    3 May 2015 | 9:00 am
    Yesterday, I established that my real unraveling isn’t so much tied to Sydney the ________, as it is looking back on the last 10 years and realizing I did a lot of awesome shit while operating as a very “grey” version of myself. I also mentioned I felt stuck about the direction for Planet Green Socks. […] The post I spend 50% of my working time doing shit I hate (and I can fix that). appeared first on Sydney: Unfiltered..
  • I turn 30 in 31 days.

    Sydney
    2 May 2015 | 11:07 am
    I’ve never really given a shit about how old I was. Actually, that’s kind of a lie. I gave a shit when I couldn’t drive, couldn’t vote, couldn’t drink legally. I definitely cared about how old I was when I was 12 AND A HALF. I had a “quarterlife” crisis at 25 – I had […] The post I turn 30 in 31 days. appeared first on Sydney: Unfiltered..
  • Sponge Mode: Activated.

    Sydney
    24 Apr 2015 | 9:17 am
    I’m going to let you in on a little secret: Boss School is, without a doubt, the most insane experience of my life to date. More insane than jumping out of an airplane. Since the course started at the end of March, I have had so many lightbulb moments, so many breakthroughs, so many insanely […] The post Sponge Mode: Activated. appeared first on Sydney: Unfiltered..
  • Why I want to see you on May 16, 2015.

    Sydney
    22 Apr 2015 | 10:19 am
    I’m going to be 100% real with you here. And it might be messy. If you only come to one event that Planet Green Socks puts on, I want to see you at Skydive Elsinore on May 16th for Adam Rubin’s memorial. Chances are if you read this blog (and THANK YOU FROM THE TOP […] The post Why I want to see you on May 16, 2015. appeared first on Sydney: Unfiltered..
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    Jeff Korhan - New Media and Small Business Marketing

  • Podcasting Style: How One Successful Podcast Attracts Listeners

    Jeff Korhan
    4 May 2015 | 8:30 am
    This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition to podcasting. In this episode he shares why every podcaster has to develop his or her own unique style, how to go about doing that, and much more, including the vital importance of promoting your podcast. Our Featured Guest: Joel Boggess Joel Boggess is the host of…
  • 3 Website Optimization Tips that Sell

    Jeff Korhan
    27 Apr 2015 | 7:42 am
    As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 ­ Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 we discussed the importance of removing buying obstacles to increase sales. Buyers are looking for solutions to their problems; so your website has to answer the most relevant questions before buyers will hire a company like yours. This weekend I updated…
  • Team Building: How to Train for Productivity and Profits

    Jeff Korhan
    24 Apr 2015 | 3:17 pm
    This is Episode 38 of This Old New Business weekly business podcast with Jeff Korhan. Shelia Butler is the co-founder of a multi-million dollar business whose success relied heavily on organizing productive and accountable teams. In this episode we several aspects of team building, including mentoring, leadership and accountability, and knowing when to make the difficult, but necessary changes for accomplishing business objectives. Our Featured Guest: Shelia Butler Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works…
  • Business Leadership: Moving from Connections to Relationships

    Jeff Korhan
    17 Apr 2015 | 1:30 am
    This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he is not only a master of the spoken and written word, but a fountain of ideas for growing your business. Our Featured Guest: Mark Sanborn Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to…
  • Nurture Marketing: How to Be Remembered When Buyers are Ready

    Jeff Korhan
    10 Apr 2015 | 2:27 pm
    This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably learn some new terms, such as journey mapping and omni-channel marketing. More important is that you will learn how use them to strategically deliver the right content at the right time so that your company is…
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    Phil Gerbyshak

  • Want a quick way to measure social media ROI? [infographic]

    Phil Gerbyshak
    27 Apr 2015 | 12:28 pm
    I love quick ways to do things, and I get asked how to measure social media ROI all the time. The easiest way I’ve found is this handy infographic. Courtesy of: Quick Sprout The post Want a quick way to measure social media ROI? [infographic] appeared first on Phil Gerbyshak.
  • 3 words for 2015

    Phil Gerbyshak
    31 Dec 2014 | 1:02 pm
    I don’t do resolutions. They don’t work for me for long, and they don’t help me achieve more or even feel better. I do do 3 words, to focus on and to look through as a lens to make my decisions. When faced with a hard decision, I ask myself if this is in alignment with my 3 words. If it aligns, I do it. If it doesn’t, I don’t. Works really well for me. Last year, I focused on Amplify, Integrity and Rhythm, AIR. And it worked great! I had a year to remember, with a magazine cover, lots of great speaking engagements, a redesign of my website, and I slowed my…
  • Entitlement

    Phil Gerbyshak
    17 Dec 2014 | 5:30 am
    Note from Phil: What follows is an insightful guest post from Sandy Shugart, author of Leadership in the Crucible of Work. I received a copy of Sandy’s book from his publicist, and I’m excited to dive into it. I think you’ll enjoy this article too, as it’s not your traditional leadership babble, but rather a strong look at the idea of entitlement, something many struggle from. Enjoy the article! I recently heard a radio-rant on “excessive compensation,” a popular topic soon after the financial meltdown a few years ago, but not so common now, as the stark reality of…
  • Your business needs a website

    Phil Gerbyshak
    9 Dec 2014 | 12:25 pm
    This is a Sponsored post written by me on behalf of .com & .net, powered by Verisign for SocialSpark. All opinions are 100% mine. Do you know that 91% of consumers look online for local good and services?1 And 56% do not trust a business without a website?2 You know you need a website, but how do you get started? What parts do you need, and how do you get it done? I get asked these questions all the time. Over the years, I’ve worked on building a website. Some I’ve built myself, but usually, I’ve worked with a designer to get them built and designed more quickly and…
  • How To Calmly Manage A New Business

    Phil Gerbyshak
    24 Nov 2014 | 6:36 am
    Admittedly, it’s not easy to run a small business, and the notion that it can be done calmly may appear to border on the absurd. After all, there always appears to be a steady increase in the number of tasks that you believe necessary to take care of immediately. Your situation is analogous to someone who has to perpetually juggle an increasing number of balls in the air. Naturally, all this can lead to stress in the workplace, conflicts at home with your family, sleepless nights, and a deep sense of exhaustion. In fact, if this negative spiral is not interrupted, it can even lead to your…
 
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    AreWeConnected.com

  • Is Facebook cracking down on Profiles?

    Mike Mueller
    1 May 2015 | 6:30 am
    Facebook is deleting profiles that do not adhere to it's "real-name" policy. Here's what you need to know and what to do now before your Profile is deleted. Continue reading → The post Is Facebook cracking down on Profiles? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Do I Need a Website Redesign? (Infographic) 

    Mike Mueller
    27 Apr 2015 | 8:45 am
    Do you really need a website redesign? A simple question from a reader, an infographic and 6 questions to get you in the right frame of mind concerning a website redesign. Continue reading → The post Do I Need a Website Redesign? (Infographic)  appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    Ben Foster

  • As Seen On Internet – Episode 5 – April Fools

    Ben Foster
    10 Apr 2015 | 2:44 pm
    Amit Wadehra and I started a podcast and it’s super fun. iTunes Link – Please leave us a 5 star review   Show Notes AMAZING INTERNET Google PacMan thenextweb.com/insider/2015/03/31/you-can-play-pacman-inside-google-maps-right-now/ The Button https://www.reddit.com/r/thebutton   Amazon Dash Button https://www.amazon.com/oc/dash-button?ref=producthunt   Amazon Home Services http://www.theverge.com/2015/3/30/8309573/amazon-launches-home-services   Facebook May Host News…
  • Podcasts: 5 Top Technology, Trends, and Social Media Podcasts

    Ben Foster
    20 Sep 2013 | 12:17 pm
    A client recently asked me how I stay ahead.  While I read the news everyone else does, my secret weapon has always been podcasts.  Below are my 5 Favorite Podcasts.  I recommend PocketCasts for listening to Podcasts on Android.   This Week In Google It’s NOT JUST GOOGLE. Jeff Jarvis, Gina Trapani and Leo Laporte […]
  • 7 Social Media Week Chicago Sessions To Attend

    Ben Foster
    19 Aug 2013 | 3:51 pm
    Social Media Week is coming to Chicago Sept 23rd – Sept 27th.  It can be very overwhelming so I curated a list of what I’m most looking forward to. Did I leave something off you’re really looking forward to?  Let me know!   The Secrets of Story telling through Paid, Earned, Shared, and Owned Media […]
  • Someone was selected for Google’s Glass Explorers program despite only using the hashtag as entry.

    Ben Foster
    2 Apr 2013 | 3:23 pm
    I feel incredibly special to have been selected to Glass Explorers and be one of the first people to get Google Glass.  Then, I started going through the data that Stanford student Andrej Karpath compiled and I found this tweet with just the #IfIHadGlass hashtag.   No content, nothing to support.   This is insanely […]
  • Facebook to 1 Billion Users – I predict August 16, 2012

    benphoster
    27 Jul 2012 | 2:28 pm
    EDITED 8-23  Looks like the date has come and gone…I would have thought FB would have made a big deal.  Nothing.  Oh well… Facebook had a terrible earnings call yesterday that has sent the stock plummeting.  Today, Mashable had a link that Facebook could reach one billion users in August based on an analyst report on iCrossing. […]
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    The Tyler Hayes

  • It came! #nobleselfie

    14 Apr 2015 | 5:43 pm
    It came! #nobleselfie
  • ca-tsuka:Some previews of Bartkira the Animated Trailer based on...

    12 Apr 2015 | 8:57 am
    ca-tsuka:Some previews of Bartkira the Animated Trailer based on project by Ryan Humphrey and James Harvey.http://bartkiraroadshow.tumblr.com/If you want to animate on it, submissions are open : bartkiraroadshow [at] gmail [dot] com Would watch this so hard.
  • "This is not CGI. It's photography."

    10 Apr 2015 | 9:34 am
    "This is not CGI. It's photography.": parislemon: David Pierce:Yet what Dye seems most fascinated by is one of the Apple Watch’s faces, called Motion, which you can set to show a flower blooming. Each time you raise your wrist, you’ll see a different color, a different flower. This is not CGI. It’s photography.“We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.”Talk about attention to…
  • instagram: Family Photos Get Twice the Exposure with...

    10 Apr 2015 | 9:34 am
    instagram.com/p/yRRus_SBpH/#sunmoooon instagram.com/p/tSDAoEyBkX/#sunmoooon instagram.com/p/xbIW1PyBqB/#sunmoooon instagram.com/p/w3HHPYSBqH/#sunmoooon instagram.com/p/uC3ZP0SBk7/#sunmoooon instagram.com/p/xYfeddSBrZ/#sunmoooon instagram: Family Photos Get Twice the Exposure with @sunmoooon For more photos and videos from Akira, follow @sunmoooon on Instagram. “They are identical twins, but their characters are nothing alike,” says graphic designer Akira Oozawa (@sunmoooon). “The older one is cautious and dependent, and the younger one is short-tempered, selfish and breaks everything…
  • @gypsyone

    4 Apr 2015 | 6:31 pm
    @gypsyone
 
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    SociableBlog

  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
  • 9 Actions That Define a Working Day In The Life of a Social Media Marketer

    Michael Georgiou
    13 Apr 2015 | 8:17 am
    Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base. To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI. Apart from carrying out a social media strategy effectively, which are the…
  • Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

    Bidisha Gupta
    1 Apr 2015 | 11:55 am
    What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours you will get your desired…
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    adesblog.com

  • Watch Pacquiao vs Mayweather Online

    admin
    28 Apr 2015 | 12:13 am
    Russian TV Station “” (1TV.ru) has announced that it will be showing Pacquiao VS Mayweather fight live on National TV on the 2nd of May, 2015. That means if their servers can handle the traffic, you should be able to watch the online streaming version at http://stream.1tv.ru/live. Downside would be, you will be watching with Russian commentary. If their servers can’t handle the traffic or for some reason they decide to block the traffic that is coming outside of Russia, then the other non-free option would be to watch it via third-party websites like http://tvteka.com.
  • Book Review: Zero to One

    admin
    27 Apr 2015 | 12:19 am
    Zero to One – this is a very easy to read and simple book. Peter Thiel touches on many topics with simple examples (oftentimes too simplistic). But one takeaway from this book is, he suggests that everyone should try to build a monopoly-company (i.e proprietary products and solutions, closed ecosystem, patents etc).  He argues that instead of competing with your competitors in the perfect competition market, which results in marginal increase in revenue, you should build a monopoly company where you can charge a lot higher margins for your products and services. He also argues that…
  • Book Review: Innovator’s Dilemma

    admin
    25 Apr 2015 | 12:03 am
    I have had this idea of reviewing books that I’ve read with a very short review – only the gist of them, the main theme so to speak – and it shouldn’t be not more than five sentences. So, here goes the first one. The Innovator’s Dilemma – this book argues that the processes and resource allocation priorities that are setup in big corporations are not startup (new idea) friendly. For this very reason, it argues that big corporations often miss the boat on the new emerging and disruptive technologies. Because they are setup to keep churning more and more…
  • Lean Startup: Applied Wrongly

    admin
    15 Apr 2015 | 9:20 pm
    Eric Ries who has popularized Lean Startup methodology has done an AMA on HackerNews. When he was asked “Are there examples of lean startup ideas going wrong or being misunderstood and leading startups straight to failure?” He had this to say: “Tons! I think about this all the time, since I feel a responsibility to try and talk about lean startup in such a way that prevents misunderstanding. I would say the three most fatal misapplications are: “Up and to the right“ disease. Here you split-test everything and just do whatever moves the numbers. pretty soon you…
  • Disruption in International Money Remittance is Imminent

    admin
    7 Mar 2015 | 1:33 am
    Problem As I tweeeted earlier, International Money Remitance has many pain points, main of them being the cost of sending money of course..   Fees for remittance, $100 from Malaysia to Kyrgyzstan: EFT $25, MoneyGram $19, WU $27. Undoubtedly the 1st industry to be disrupted by BTC — Abdylas Tynyshov (@ades) February 25, 2015 Solution Below is one of the many solutions that will be coming up soon that will be built on top of free, transparent, public ledger technology called Blockchain. And money will be sent on the Blockchain platform via one of its main apps/features called…
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    prTini

  • Use Your BRAINS to Attract Zombies

    Heather Whaling
    28 Apr 2015 | 2:00 am
    A few of our team members recently sat in on a webinar co-hosted by Peter Shankman and Cision, a Geben client. Thanks to account manager Rose Finnerty for compiling this list of lessons learned! Zombies eat brains. As a result, they create more zombies. Easy enough to understand, right? If you’re not familiar, this is the basic principal behind Peter Shankman‘s newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” But instead of giving gory advice on how to create more brain-eating, Walking Dead-esque monsters, he details how companies can use excellent customer…
  • Stop With the Exclusionary Entrepreneur Statements

    Heather Whaling
    16 Apr 2015 | 6:20 am
    If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million dollar company? Well, you’re just building a “lifestyle” company. In conversations, presentations and social media, people are awfully quick to toss these statements…
  • My Reading List: April Edition

    Heather Whaling
    8 Apr 2015 | 2:00 am
    One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some of the best of what I’ve read, I’ll publish a monthly roundup of what I found interesting the previous month. So, here’s what I’ve been reading of late: Good Books Going to Peaces Without Falling Apart My Father’s…
  • The 5 Things I’m Still Pondering from SXSW

    Heather Whaling
    7 Apr 2015 | 2:00 am
    Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on Mars, which one person from your would you send to start it? According to the quantifying culture panel I attended, this is the question to ask if you’re trying to determine which person on your team best embodies…
  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
 
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    themarketingblog.wordpress.com

  • SEOlympics: Top Marketing Blogs of India

    brandingguy
    20 Apr 2015 | 2:34 am
    Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality. I am glad to share with you that themarketingblog has made it to the list of Top Marketing Blogs in India published by Search Engine Journal. Considering that I haven’t been blogging regularly, the news comes across as a surprise to me. Perhaps, they would have also looked into the past content and conversations…
  • Panel Discussion at Social Media Week Bengaluru

    brandingguy
    20 Apr 2015 | 1:35 am
    This is coming in tad late, but I guess it’s still worth sharing Earlier in February, I was invited by the Social Media Week team to curate few sessions on behalf of the Travel partner Lonely Planet India. I curated 3 interesting sessions for the panel: Travel Bloggers Meet: Involving some prominent travel bloggers from down-south and other parts of the country Workshop on using Social Media for Travel Marketing Debate: Does the travel industry need sponsored content on social media   The last session i.e. the Debate on Sponsored Content and its usage in Social Media was hosted…
  • Panel Discussion on Digital India at Transforming India Conclave 2014

    brandingguy
    29 Dec 2014 | 12:04 am
    I recently had the opportunity to moderate a panel discussion on Digital India at the Transforming India Conclave at India Habitat Conclave. The discussion was an exciting one and some interesting comments came in from the panelists on the government’s proposed program and their expectations from the same. Here is the video from the session talk. If you have been following the project and are excited with what it promoises, do let me know what are your thoughts in comments below. Filed under: Digital India Tagged: digitalindia
  • 3 reasons why you should check out Greenrockstore

    brandingguy
    16 Nov 2014 | 8:21 pm
    Greenrockstore is a new kid on the block offering custom merchandise, t-shirts and more! If you are a fan of games and TV shows such as Breaking Bad and Big Bang Theory then you must give these folks a try. Here are 3 reasons why you must check them out: 1. Range of Colours – Love Green or Sky Blue? They’ve got a range of cool colours on offer beyond the usual ones like Red, Black etc. 2.  Customisation: If you don’t find what you are looking for, customise your t-shirts. Make one for yourself and choose your own colour, quote, where you want to place your logo and what…
  • A used Band-Aid in Flight Meal: Whose Fault it is?

    brandingguy
    8 Nov 2014 | 2:30 am
    While travelling to Raipur yesterday morning in the Indigo Airlines flight (6E 453), my fellow co-passenger Mr. Kamlesh Vyas found a used band-aid in his breakfast meal. Apparently, he had ordered  a vegetarian UPMA meal. Mr. Vyas was very upset on a seeing a used band-aid and he showed the meal to his fellow passengers including me. Impact? The air-hostess on her part apologised and offered to replace the meal but the damage had been done already. I had ordered a vegetarian manchow noodles but didn’t have the heart to eat it after this incident. So did Mr. Vyas who simply said no…
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    Tech in Asia

  • Done deal? Startups learn a hard lesson after 500 Startups pulls term sheets

    Judith Balea
    5 May 2015 | 2:33 am
    Investments in startups in the region are heating up, and we’ve seen VCs pour money into a variety of companies at different stages. Naturally, we’ve also seen some deals hit a snag. Tech in Asia has learned from sources that recently, 500 Startups pulled term sheets it offered three startups – one based in Singapore, the two others in Malaysia and the Philippines. For two of the companies, 500 Startups cited conflict of interest as reason since the fund had competitors in its portfolio. We have to emphasize though that the terms sheets were unsigned. We’ve reached out to the…
  • Why Traveloka could be Indonesia’s first startup unicorn

    Leighton Cosseboom
    5 May 2015 | 12:12 am
    It’s been a year of disasters for the Asian air travel industry. Nevertheless, due to its geography, Asia is the largest, fastest-growing, and most competitive market in the world for flights. Last October, the International Airline Travel Association said that by 2034, China, India, and Indonesia will be three of the five fastest-increasing markets in terms of additional passengers per year. By that time, China will get 856 million new passengers, India will see 266 million more, and Indonesia will see an uptick of 183 million. This presents a huge opportunity for tech startups. To date,…
  • Jack Ma: ‘We’re not smart or hard-working, but we’re millionaires’

    C. Custer
    4 May 2015 | 8:31 pm
    Late last month, Red Flag Publishing released a book called Jack Ma’s Internal Speeches: Trust in Tomorrow. Many of the speeches have never been shared publicly before, so I’m going to translate a few interesting excerpts from them. The first is about how Jack Ma sees his company’s success: How do entrepreneurs slowly build startups into good, strong, large companies? Recently, I feel like my fame has gotten bigger; people are afraid to look me in the eye and everyone thinks Jack Ma and Alibaba are so great. After getting a little success, we may sometimes forget who we are,…
  • Indonesian fashion ecommerce site 8wood pulls seed funding

    Leighton Cosseboom
    4 May 2015 | 8:00 pm
    8wood, a fashion ecommerce site for women in Indonesia, announced today that it raised an undisclosed amount of seed funding from local venture capital firm Ideosource. The startup will use the newly-acquired capital for recruitment, marketing, and product development. “We are looking for investors that are able to give mentorship as well as partners to exchange thoughts and views. We believe that Ideosource is the perfect partner and we are happy to be joining forces with them,” says Alvin Yodhapatria, co-founder and CEO of 8wood. Yodhapatria started 8wood, which works on a a…
  • In China’s red-hot startup scene, even dancing grannies get VC funding

    C. Custer
    4 May 2015 | 6:30 pm
    Last week, JD.com CEO Liu Qiangdong said that in China right now, all you need is an idea to get major VC funding. He might just be right. One of the latest (and most unusual) startups to get funding is a mobile app aimed at China’s dancing grannies – the old ladies you see group dancing in supermarket parking lots and parks. Laugh if you want, but the app just pulled in “millions” in RMB (hundreds of thousands of US dollars, at least) from a VC arm of the Wuhan Economic Development Group and a Shenzhen-based VC called The Dreamchaser Fund. The idea of making an app…
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    Room 214

  • #COTW: Nars Breakthrough

    Isabel Kieszkowski
    30 Apr 2015 | 2:00 am
    What happens when science, makeup and social media get combined? Breakthrough. In celebration of the brand’s launch of its newest collaborative beauty collection with designer, Christopher Kane, Nars encouraged its US and UK followers to use the #NARSChristopherKaneUS and #NARSChristopherKaneUK on Twitter in order to win products. The brand’s was debuting new colors in many of Nars’ top selling products, such as The Multiple Stick. So what makes this campaign so exciting? Nars joined up with Guild, an environmental marketing firm, who assembled an orb that would hold the…
  • Thoughts from Laura Oxler: Hogwarts School of Marketing and Wizardry

    Laura Oxler
    21 Apr 2015 | 9:39 am
    Magic spells, fantastical creatures and the heroic story of an underdog wizard with glasses consumed our world in the last couple decades. Our digital agency focuses on telling the stories of brands and there’s a great deal to learn from the Harry Potter saga. Although I’ll wait forever for my Hogwarts letter, I think it’s high time I realize that my owl just isn’t coming. But you have to wonder, what could we have learned if we could attend Hogwarts? Wands away, please. Let’s take a look at what we could learn in a few Hogwarts classes. Defense Against The Dark Arts In the series,…
  • Pinterest + Fashion: Two Giants Who Said “Nah”

    Maya Shaff
    10 Apr 2015 | 11:18 am
    While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest, a vital platform for most any fashion brand with ecommerce. Pinterest is a consistent top performer for fashion brands, producing more referrals and conversions than other platforms like Facebook and Twitter. Let’s take a look at the two most surprising Pinterest snubs. Snub #1 – Chanel Fashion giant Chanel (ranked #11 in this year’s report) was recently rated as the top-performing Luxury brand on Pinterest, despite the fact…
  • Benefits of Interactive Video: Analytics

    Michael Kwolek
    9 Apr 2015 | 1:10 am
    Myriad articles have been written about the importance of video in marketing campaigns. It seems pretty simple – as the web becomes an increasingly visuals-first medium, so ought marketing. And plenty of brands – both B2C and B2B – have jumped on board by producing a steady stream of digital video clips. However, outside of view counts and few other basic metrics, it has typically been difficult to measure the real value of video. At the same time, traditional video clips don’t often allow for in-depth viewer data collection. This is particularly important for B2B brands…
  • What’s Interactive Video?

    Michael Kwolek
    7 Apr 2015 | 8:45 am
    The term “interactive video” has been thrown around since the dawn of the web, but only recently has technology and bandwidth advanced enough to make truly interactive video widely accessible to creators and audiences. So what does this term actually mean? At its most basic level, it is the ability of a viewer to affect the viewing experience of a video by performing some action. More than just pause/rewind, interactions can include pop-up info boxes, links to other pages, altered camera angles or even branching narratives. It’s all about creating a personalized experience that turns…
 
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    BuzzShift.com

  • 3 Things Ted Cruz Could Learn From Taylor Swift

    Eddy Badrina
    14 Apr 2015 | 11:56 am
    Two Internet domain stories about high-profile people came out this week. In one, Sen. Ted Cruz, who had just announced he was running for president, had to face the reality that tedcruz.com is owned by somebody who is using it to support President Barack Obama. (Cruz’s campaign uses tedcruz.org.) In the other, Taylor Swift made news by proactively buying up “TaylorSwift.porn” and “TaylorSwift.adult,” domains that would otherwise become available for anyone to purchase come June 1. The contrast between the two stories highlights how politicians like Cruz, who are in the business…
  • An Insider’s Guide to SXSW

    Eric Swayne
    9 Mar 2015 | 12:08 pm
    Besides being our good friend, Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention, and Founder of DataNarrate, a marketing data consultancy. This year I will attend my fifth SXSW Interactive. I’ve experienced SXSW as both a general conference attendee and as a presenter; I’ve attended dozens of parties (as a VIP or otherwise), and one year I even threw my own little party. It is easily the most mind-blowing week of the digital world, and still one of the most relevant events I have ever attended. My favorite way to describe SXSW is with the phrase…
  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
  • Using Content Segmentation to Optimize Social Media

    Loryn Thompson
    3 Feb 2015 | 8:41 am
    You can measure so many things on social media. Likes, shares, clicks, comments, link clicks… but what do those measurements really mean? Will knowing that our engagement rate increased over last month help us decide which photo to post tomorrow? Content segmentation can help you put those metrics to practical use, optimizing your social media posts and informing your day-to-day content decisions. When marketers talk about “segmentation,” it’s usually in reference to audience segments. And while audience segmentation is important, there’s still the question of how…
  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    (This article originally appeared on Huffington Post.) By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands…
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    Buzzom

  • #GoHomeIndianMedia: Nepal, Social Media Thrash Indian Press

    admin
    4 May 2015 | 2:53 am
    On World Press Day, Whole World is trending, #GoHomeIndianMedia What a slap in the face of Indian journalism. Shame pic.twitter.com/woTQ2qlWat — ❄PANKAJ ji ™❄ (@Panksgr878) May 3, 2015 There are 30 countries in rescue operation bt #indianmedias represent India is only one here. #GoHomeIndianMedia — ज्ञानु खड्का (@GyanuKhadka) May 4, 2015 Just last week, we were singing the praises of India’s rescue efforts in Nepal and already the conversation has turned sour. Now it’s all about #GoHomeIndianMedia. While Indians have never hesitated to…
  • Top 5 Leaders In The Business World

    admin
    3 May 2015 | 11:48 pm
    It’s a strange list to come up with, only for the fact that there are so many leaders that are so successful. So you pick up some of the biggest companies and the people leading these companies are naturally among the best in the world. Some have inherited the legacy of their company’s and made the best out of it, while some have imagined and created their ventures right from the beginning. Of course you need to be super smart and gutsy but you also need good people around you who make your job easier. Managing your business and your people, is what a good leader does. Jeff Bezos…
  • 8 Tips to Engage Employees to Enhance Performance

    admin
    30 Apr 2015 | 12:30 am
    Your employees are the backbone of your company, and without them you don’t stand a chance in this highly competitive market. Therefore optimizing your resources is one of the key elements of every organisation. However, deciding on what exactly is the right way to bring out the best in your employees might be a challenge. Employee engagement is one of the key elements in optimal utilization of their strengths. This not just includes individual attention to every employee but also the growth of the employees as a team. Providing recognition and rewards for their good performance are…
  • E-commerce in US: Top 3 Social Media Campaigns

    admin
    29 Apr 2015 | 7:42 am
    E-commerce is big and growing constantly, whether it is in India or in other parts of the world. This is due to the constant growth in the number of internet users around the world. According to a research by Statista.com, the number of internet users worldwide is 2.92 billion, and the growth in the number of users has been a consistent curve. With the growth in number of people using internet on a daily basis, the number of E-commerce companies has also increased accordingly. It is clearly a win-win market to invest their money in, and for sure the results are amazing. We now have high end…
  • #InternationalDanceDay: Top 6 Bollywood Songs to Dance To

    admin
    29 Apr 2015 | 3:09 am
    Its an often said platitude, but what is Bollywood without its dance? And what is dance without those catchy numbers? You don’t need me to explain, how these songs make us jiggle our feet, bob our heads and snap our fingers till we can’t take it any longer, and we just get up and dance. And lets for a while, pretend that Honey Singh doesn’t exist. What are those evergreen numbers that make us dance, dance and dance? Here is an obvious and not so obvious list: Chaiyya Chaiyya Dancing on top of a train, in Ooty, with mountains in the background. It evokes a wonderful image and…
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    Position²

  • Microsoft Build Developer Conference 2015

    Team Position²
    4 May 2015 | 11:22 pm
    Evolution just won’t go away and Microsoft has been discovering as much. The company that revolutionized the personal computer with the Windows Operating System, the most dominant desktop platform, finds itself at a crossroads with mobile devices and the cloud weighing as fast moving cross traffic. The choice? Evolve or get run over. The Microsoft Build Developer Conference 2015 was, in part, a big shout out to developers that Microsoft was ready to recompile Android and iOS apps for Windows – all of which ups the excitement factor for the Windows 10 OS roll out.   Key Takeaways from…
  • Best of the Week | How to list your events on Google Knowledge Graph and much more…

    Team Position²
    1 May 2015 | 11:29 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to list your events on Google Knowledge Graph? Today ‘Knowledge Graph’ is the definitive source of information for readily available answers to all your search queries on Google. Learn how to promote your events by marking up web pages using structured data to get listed on this information carousel. How to Create Easy, Yet Actionable, Content Marketing Personas These Five Handy Strategies Will Expand Your Marketing Influence Amazon Launches…
  • How to List Your Events on Google’s Knowledge Graph?

    Team Position²
    29 Apr 2015 | 4:42 am
      More and more entities like videos, travel reservations, events, concerts, conferences are being included to the Knowledge Graph on an ongoing basis for an enhanced search experience. This has got the marketers scrambling to provide the most relevant information in order to get listed in the knowledge graph. Google will pick the structured data markup for events from website into the Knowledge graph and would use it for display on Google search We describe in detail how event sites should mark up their events in order to be eligible for Google’s event features. Markup the Site…
  • What’s trending? – A New Twitter Trends Experience!

    Team Position²
    27 Apr 2015 | 10:53 pm
    In a bid to give its users a more immersive and enriching experience Twitter introduced a new trends experience for web to run with the similar mobile changes it introduced a few days back. It is, according to the company, “the largest engineering undertaking of the trends system since 2008”. Twitter users will be able to see additional context with their trends — short descriptions, sometimes an image. Twitter can get so crowded it can be difficult to stay on top of things. With this release trending topics are prioritized and enriched, making them easily spotted and utilized.
  • Mobilegeddon? You Almost Missed the Facebook Update!

    Team Position²
    25 Apr 2015 | 12:10 am
    While Google busied itself distracting the world on April 21 with “Mobilegeddon“, its mobile-friendly update, Facebook quietly released an update all its own. Did you notice? Facebook insists that the News Feed exists for one purpose only – to give you the content that matters to you. This latest News Feed update is specifically designed to improve the Facebook users’ experience, aiming at a better balance of content from friends versus content from businesses, publishers, public figures, and local organizations. The update comes in three layers. #1: More Content for…
 
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    The Next Web

  • Who can you vote for in the UK general election? Google will tell you

    Mic Wright
    5 May 2015 | 3:32 am
    Not sure who the candidates are in your constituency ahead of the election on Thursday? If you’ve not been bombarded by enough leaflets or doorstepped by politicians, Google can help. It’s teamed up with crowdsourced site YourNextMP to bring information on your choices straight into its results. Search “who can I vote for?” and you’ll be greeted by a box asking for your postcode: Enter it and you’ll be given a list of the candidates in your area and access to lots of information on their backgrounds, platforms, and recent press appearances. You can get to the same information…
  • The best defense is good offense: Facebook should buy Nokia’s HERE maps before another company does

    Ben Woods
    5 May 2015 | 3:18 am
    It’s no secret that Nokia has been touting its HERE mapping division for sale for a short time already now – and while it might seem like there are a few companies that could put the technology to good use, the most obvious options aren’t likely to shell out on the business. Google and Apple – arguably two of the players that should be most interested in buying HERE, if for nothing else, to prevent rivals from getting their hands on it – both have their own mapping systems. Even though Apple’s isn’t really as good as everyone would like it to… This story continues at The…
  • The 6 rules for creating killer email campaigns

    Justin Zhu
    5 May 2015 | 12:52 am
    Justin Zhu is the CEO of Iterable, an all-in-one email platform. He previously worked on the Growth engineering team at Twitter. When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that  85 percent of the world and 91 percent of the US have an email address and check their inboxes daily. It’s also the digital marketing workhorse that generates the highest ROI, outperforming social media and even direct mail! If you’re trying to be hip, sure, you can fire up an Instagram or Snapchat account. However, if…
  • Sherish for iPhone privately stores, shares and protects your family photos

    Jackie Dove
    4 May 2015 | 7:10 pm
    As an increasing number of digital natives get born and embark on their life journeys, they are often accompanied by thousands of photos and videos taken by their adoring parents and posted online in public blogs or social networking sites. But what if they don’t like, or are embarrassed by, certain images later on? How to you privatize something that is already public? Sometimes you can’t. Sherish, a new app released today, offers a private network that lets you share family photos with only the people you want to see them — not the entire Internet of Facebook and beyond. The……
  • Apple TV remote redesign will likely feature a touch pad

    Jackie Dove
    4 May 2015 | 5:32 pm
    Get ready for a brand new way to interact with your Apple TV. The New York Times is reporting that the company is revamping the design of its ATV remote control for the new models that are expected to debut at Apple’s Worldwide Developer Conference this June. The remote will reportedly feature a touch pad and be thicker in size. Apple is not commenting on this information, which was derived from an anonymous source within the company. The source said that the size will be comparable to the remote control for Amazon’s Echo wireless speaker. While a touch pad for the Apple… This…
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    Jennings Social Media Marketing

  • Tips to Overcome Business Failure Statistics; How to Leverage Your Contacts, Network & Consultants

    Valerie Jennings
    4 May 2015 | 7:17 am
    When you set out to start a small business, you are already at a disadvantage. Your investment capital is low, so doing what you want with your business takes a great deal of time, energy and resources. There is a statistic from Entrepreneur that states about 90 percent of small businesses fail in the first year. Over the course of 10 years, the number drops only to 70-80 percent. I know, these are not promising numbers when you are wide-eyed and ready to enter the world of business. So how do you overcome business failure statistics? My best advice for overcoming the mental challenges…
  • Valerie Jennings, CEO of JSMM and VBM, Speaks to Central Exchange Members; Addresses Entrepreneurship, Tech & Women in Business Challenges

    Valerie Jennings
    27 Apr 2015 | 11:32 am
    Last week I had the privilege of speaking to many successful and talented women in business and technology leaders in our community at the WiConnex Central Exchange event. I spoke about my journey as an entrepreneur, early adopter in social media and my challenges recovering as a rape survivor. We had an incredible discussion. I was amazed by their honest, sincere and professional dialogue concerning many women in business challenges that we are still facing today. It’s an honor to have been part of their event, which marked the first meeting of its kind. We hope that they continue to host…
  • Google Announces Site Demotion for Websites That Are Not Mobile Responsive

    admin
    22 Apr 2015 | 2:02 pm
    On Monday, Google announced that websites will receive a lower ranking in search engine results if they are not mobile optimized. This penalty was put in effect yesterday, Tuesday April 21, 2015. Google will measure penalties using their analysis tool. Photo Credit: vernieman / Foter / CC By Google initially hinted at a mobile optimized SEO update back in February, but the announcement that it would take effect this week was a surprise to all marketers. This update is an answer to the increasing use of mobile phones for internet searches. This update is hitting all websites across the web,…
  • Valerie Jennings, CEO of JSMM & VBM, Attends City Union Mission Patrons’ Party at Armacost Museum to Honor the Women Who Have Changed the Heart of the City

    Heather Waugh
    20 Apr 2015 | 3:10 am
    On April 14, 2015, Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, attended the City Union Mission Patrons’ Party at the Kansas City Armacost Museum. This exclusive party for sponsors was dedicated to the 8th Annual Women Who Have Changed the Heart of the City luncheon, which honors three women who have committed their lives to making our community a better place to live for everyone. City Union Mission is the 12th largest homeless shelter in the United States and is also a JSMM client. Valerie Jennings, CEO Of JSMM & VBM, with Zach Allen, Regional VP of…
  • JSMM Generates Nearly One Million Impressions for NorthStar Ford Group in Four Months on Twitter & Facebook

    Heather Waugh
    13 Apr 2015 | 1:38 pm
    Since the start of 2015, Jennings Social Media Marketing (JSMM) has crafted campaigns to drive nearly one million impressions for NorthStar Ford Group. In the first four months of 2014, NorthStar Ford saw 250K impressions, giving the dealership a substantial increase. JSMM worked collaboratively with NorthStar Ford Group to create successful campaigns and help deliver outstanding customer service to the customers of the dealership for several years. Holly Hunt, Internet sales team lead at NorthStar Ford Lincoln, explained all the ways JSMM has been a huge asset to improving the dealership’s…
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    Jason Yormark

  • 7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

    Jason Yormark
    27 Apr 2015 | 1:51 pm
    Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. Because the fact is, it takes work to maintain a long lasting relationship. You can’t just mail it in. You need to show up. Every day. Some are easier than others. I wanted to write a blog post about what I’ve learned about relationships, and quite honestly,…
  • Why “What Women Want In A Man” Lists Are Bullshit

    Jason Yormark
    14 Jan 2015 | 9:00 am
    You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of shit. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women. These lists never have any real thought or actionable direction. Sometimes these lists have claims…
  • 5 Sure Fire Tips That Will Have You Cutting The Cable Cord

    Jason Yormark
    7 Jan 2015 | 9:00 am
    After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be. I figured I would just figure it out over time. Here are 5 things I’ve learned that make it a hell of a lot easier to do. 1. Get a Mohu HD Antenna For only about $40, you can get…
  • Use Whatever Friggin Words You Want!

    Jason Yormark
    18 Dec 2014 | 2:46 pm
    I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words”. The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Here’s the thing…who friggin cares? You want to use the word visionary or innovate? Then use it. Just use it…
  • Are You These 5 Things? Then You’re Hired.

    Jason Yormark
    11 Dec 2014 | 9:00 am
    Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these 5 things are definitely at the top of my list. 1. You can work with anybody. I learned this the…
 
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    The Blog of Matthew Loop

  • How to Beat Facebook’s News Feed Filter (without spending money)

    Matthew Loop
    1 May 2015 | 2:02 pm
    In this powerful training video, you’ll discover the #1 way to beat Facebook’s news feed algorithm filter so you can get 3-4x more visibility to your posts. This doesn’t cost you any money and is arguably the most overlooked factor when it comes to getting more traffic and exposure from the social network!     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 MOST Powerful Facebook Advertising Tips The 2014 Social Media Revenue Summit (highlight reel) How I Got Over 1,800 Facebook…
  • Chiropractic Clinic Marketing (a lesson in ROI)

    Matthew Loop
    7 Mar 2015 | 5:39 am
    This is one of the MOST overlooked concepts for many doctors when they start to market their chiropractic clinic. Not knowing how to track and measure this will cause you to spend 5-10x more money than you need to. Unfortunately, chiropractic school didn’t adequately teach this.     In case you’re curious, this video was filmed at the beautiful Paradisus Punta Cana Resort in the Dominican Republic. That’s where we held our Caribbean Adventure Mastermind last year. Now, for the good news! 2015 dates are set! Submit your application to join us at the luxurious Ritz…
  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:09 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! Example 2015 Organic and Nutritional Health Alternatives Network Network News 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these…
  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:03 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these things, I like to prove them; like this: The search on the worlds largest…
  • 2015 | A time to Change it Up | All-Seeing Eye of Citizenry Watching Media and Government

    Israeli Rothman
    31 Mar 2015 | 8:01 am
    What I am about to share with literally millions of people all over the world, within 72 hours, and with you, is the solution to all of our problems. Global communication without boundaries, with little cost, and without media or governmental gatekeepers, can set the world free. Imagine a Meritocracy, as my son would say, where the playing field is so level and fair, that risk, reward, reach, popularity, power and money were all based on merit, judged by peers, and tested in real time. Not the dreadful vision of the classic bestseller which chilled so many if us into waking up in BRAVE NEW…
  • 2015 | The Time to Plan Your EXIT!

    Israeli Rothman
    15 Mar 2015 | 1:40 pm
    A life without purpose, without passion, without conviction, is an empty life. Belief has the power to change all of that immediately. Imagine being one of the Maccabees – going into battle outnumbered 1000 to one+ with only one advantage: you are ready. You are running into battle right now chanting in unison with 1,000 of your peers, your family, your tribe: “Shema…” There is something about this chant to you (see Maccabees -Alexander the Great) When YOU chant it, and now chanting it with 1000 of the best of the best, you have super-human strength, you are empowered…
  • 2015 TOP 7 Sources of Money for Financing Small Business | Hard Money – and where to find it

    Israeli Rothman
    8 Mar 2015 | 9:33 am
    1.  “Hard Money” Money is available to small companies with receivables and/or a track record of income (not necessarily profits or earnings).  There are companies that will lend at credit card rates to finance production, inventory, sales, receivables or just about any business expense.   “Hard Money” based on financing  your existing and future customers, credit card transactions and receivables is available immediately.   Approval is very fast (often overnight) and IS NOT BASED ON CREDIT SCORE.  Credit scores as low as  500 can be approved .  I represent the…
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    SocialTimes Feed

  • Facebook Adds Video to Desktop App Ads

    David Cohen
    4 May 2015 | 3:30 pm
    As Facebook churns down the path toward becoming a mobile company, the social network hasn’t abandoned desktop altogether, announcing last week that developers of desktop applications can now add video to their desktop app ads. The addition of video creative to mobile app install ads was rolled out in October 2013, and the functionality was added for mobile app ads via Power Editor last December. Facebook announced last week that \"select partners\" can now add video to desktop app ads via Power Editor and the ads create tool, adding that \"the product will be available broadly soon\"…
  • Facebook at Work Lead Lars Rasmussen Leaving for Startup

    David Cohen
    4 May 2015 | 2:30 pm
    One of the driving forces behind Facebook at Work and Graph Search is leaving to face the music, as engineering director Lars Rasmussen announced that he will leave the company in June to co-found a music startup. TechCrunch broke the news of Rasmussen’s departure, saying that he and partner Elomida Visviki will team up on the startup, and adding that two of the social network’s executives will now head Facebook at Work: London-based global partnerships head Julien Codorniou will focus on partnership support, while the project’s engineering team will be led by Chaitanya Mishra, who…
  • Trivia App gameit Offers Branded Contests on iOS, Android

    Brandy Shaul
    4 May 2015 | 1:30 pm
    Branded trivia app gameit has officially launched out of beta on iOS devices, challenging users to answer trivia questions built around sponsored products. The app incentivizes participation by giving away discounts, or even free products, if users perform well enough in quizzes. When signing up for gameit, users browse a list of currently available products, from jewelry and fashion accessories to toys and electronics. When users find an item they’d like to win, they watch an informational video or commercial about the product (or gameit in general), which is followed by a series of…
  • The Social Network That Rewards Content Creators: An Inside Look at Tsu’s Growth

    Kimberlee Morrison
    4 May 2015 | 12:30 pm
    When Tsu launched in October, it was met with both hope and skepticism. Since that launch, the social platform that gives its users ownership over their audience and 90 percent of revenues generated from their content has attracted more than 3.5 million users. Like other networks, Tsu uses an advertising model. However, Tsu deviates from the typical model by compensating its users for creating original content. In this way, Tsu has created a social network for original, user-generated content, where the content is the product, not the users. This approach seems to be working. According to Tsu…
  • Hyper Photo-Sharing App Mixes Instagram with Reddit on iOS

    Brandy Shaul
    4 May 2015 | 11:00 am
    App developer Hyper is preparing to launch its self-titled photo-sharing app on iOS devices. The Hyper app is described as a hybrid of Instagram and Reddit, as users post pictures to the platform, which are then voted on by others. Instead of focusing on following other users, the Hyper app allows users to subscribe to their favorite hashtags, in a similar fashion to bookmarking a thread on a Web forum. A major difference from Instagram and other photo-sharing apps, Hyper allows users to share multiple images in a single submission. These aren’t required to fit a theme, if their associated…
 
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    Pamorama | Social Media Marketing Blog

  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
  • How to Create Perfect Headlines for Social Media Posts

    Pam Dyer
    7 Mar 2015 | 1:35 pm
    Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. David Ogilvy, the original “Mad Man” and founder…
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    Exploring Conversational Media

  • Put the groans away, Facebook’s algorithm change is good for you

    Jeff Esposito
    23 Apr 2015 | 5:56 am
    Every time that Facebook announces a change in their algorithm, like they did earlier this week, you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic. As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be…
  • How Sesame Street manages creativity and talent

    Jeff Esposito
    21 Apr 2015 | 8:28 am
    This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn, CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy managing creativity fostering relationships building a fun environment I highly suggest this video for anyone who manages people.
  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
  • NewsSpark Content Hub – Beta Invite

    Jeff Esposito
    25 Mar 2015 | 7:14 am
    This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. And Jeff has given me the keys to his blog to invite you — his…
  • Executive Social Media – Kat Cole an Executive to Emulate

    Jeff Esposito
    6 Mar 2015 | 1:52 am
    Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to…
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    Social Media B2B

  • Happy B2B Customers Can Get You More New Customers

    Bryce Colquitt
    21 Apr 2015 | 4:00 am
    As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group, the top B2B firms gained 230% more leads via social media than their competition. So how does this happen? The process has a few steps: Identify why customers love you Build a relationship Ask for referrals and get them started Make it a system 1. Identify why customers love you Why do your customers…
  • Your B2B Prospects Want to Binge Your Content

    Jeffrey L. Cohen
    9 Apr 2015 | 4:00 am
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best way to consider their prospects. They should not worry about a competitor poaching their prospects, or even their customers. They should focus on attention. Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Timeshifting is only the beginning…
  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
 
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    {grow}

  • How to be “Future Ready” for a career in marketing

    Mark
    4 May 2015 | 4:00 am
      I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … How do we prepare and remain relevant for the next 5-10 years of business? I’m up for the challenge and here is my first insight:  Don’t worry about Ello. But seriously. OK. Here are the trends I will be looking for and a few career-antidotes to make sure you are lean, mean and Future Ready! 1. The fourth marketing revolution Here are the three digital epochs we have been through so far: Presence (powered by the founding of the Internet, Discovery (powered…
  • Sometimes you don’t need community. Sometimes you just need a hamburger

    Mark
    30 Apr 2015 | 4:00 am
    Occasionally in the marketing space we drink too much of our own Kool Aid. I observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. They want to join a movement, they want to be part of something bigger. Perhaps I am unique — although I don’t think so — in that sometimes I just want a hamburger without joining anything. You know, you just feel hungry and you want a juicy, grilled patty of meat. I don’t want to join a movement. I don’t need a community and I don’t want to be part of…
  • Four steps to stay on top of social media trends

    Grow Community
    29 Apr 2015 | 4:00 am
    by Kiki Schirr, {grow} Contributing Columnist Between Plag** (formerly Plague), YikYak, Meerkat, Periscope, and the hundreds of other apps that have sprung up in the last few months, Marketing FOMO, or “Fear of Missing Out,” can be a very real thing. While reports that teenagers still use Facebook might be comforting, that market share is rapidly dividing among smaller niche apps, even among some that have been available for a few weeks. How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take…
  • The fatal flaw for most start-ups is marketing

    Grow Community
    28 Apr 2015 | 4:00 am
    by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late stage in the company’s and product’s life cycle. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? There are five reasons start-up chronically overlook marketing until it’s too late. The Founder’s Angle – many founders come from an engineering background, and they don’t always…
  • Why customer personas may be an outdated marketing technique

    Mark
    27 Apr 2015 | 4:00 am
    “When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.”  -Don DeLillo A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. In fact, he provided 31 great ideas! Customer personas are a centerpiece of many marketing strategies today but I wanted to provide an alternative perspective. I’d like you to think about this idea — Maybe to stand out in a world of malignant information…
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    360i Digital Agency Blog

  • New Orleans Tourism Portrays Endless Possibility in Latest Campaign

    360i
    4 May 2015 | 4:20 pm
    Client New Orleans Tourism Marketing Corporation (NOTMC) recently launched a national integrated marketing campaign to showcase the city as a unique, one-of-a-kind experience. The digital first campaign expands on NOTMC’s “Follow Your NOLA” campaign to elevate the city’s appeal across TV, radio, native content, influencer marketing, mobile and live events to attract culturally-minded travelers known as “experiential discoverers.” Using the same voiceover script and single cast, three new TV/Video spots portray different characters as they experience NOLA’s rich culture,…
  • From Attribution to Optimization: Interactive Marketing Mix Systems

    Alex Yurchenko
    30 Apr 2015 | 2:58 pm
    One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone do not provide the answers marketers are looking for, and in many cases give the wrong answer. During any ad campaign planning or analysis, advertisers should view media channels holistically and use advanced marketing mix systems to optimize…
  • Hollywood Producer Brian Grazer Visits 360i for a ‘Curious Conversation’

    Fitz Maro
    23 Apr 2015 | 2:53 pm
    Question: What do Andy Warhol, Barack Obama, Princess Diana, Michael Jackson and Norman Mailer all have in common? Answer: They’ve all had a curious conversation with Brian Grazer. Grazer, the Academy Award-winning Hollywood producer behind hits like A Beautiful Mind, Apollo 13, Empire and Arrested Development, visited 360i’s New York office on Tuesday, April 21, to discuss his career and New York Times Best-Selling book, “A Curious Mind: The Secret to a Bigger Life.” The book explores Grazer’s more than 30-year practice of seeking intriguing and accomplished strangers for what he…
  • Influencer Spotlight: Catching Up with Molly Jacques

    Jessica Phillips
    22 Apr 2015 | 2:54 pm
    Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than plain black text on a white background. Molly Jacques is a hand lettering, calligraphy and heavy-illustration artist whose designed quotes are recognizable across the Internet. After receiving high praise from a pirate ship she drew in her third grade art class, Molly decided to devote her life to a creative pursuit. Now she’s a successful freelance artist, priding herself in the small…
  • What Marketers Need to Know about Google’s Mobile Algorithm Update

    360i
    20 Apr 2015 | 11:28 am
    In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This latest round of changes will be limited only to Google’s mobile search results rankings on a page-by-page basis. With mobile searches comprising up to 35 percent of all search traffic – and with 71 percent of in-store…
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    Mindjumpers

  • Get your local content on – best practices!

    Thomas Sørensen
    9 Apr 2015 | 7:13 am
    As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.       The importance of localized content Social media connects the world and many companies have a global approach to social content without taking the potential of local content into consideration. When…
  • Mindjumpers: London Calling…

    Christine Dissing
    20 Mar 2015 | 8:42 am
    At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more flyer bonuses than many the last couple of years.     Mindjumpers is looking for key…
  • Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

    Christine Dissing
    2 Mar 2015 | 3:46 am
      As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month.   Facebook doesn’t support animated…
  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
  • Dark Social – We Only See The Tip of The Social Media Iceberg

    Christine Dissing
    18 Feb 2015 | 6:35 am
    A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. Dark Social happens when someone shares…
 
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    Courtney Engle Robertson

  • Preview WordPress 4.2 Features

    Courtney Engle Robertson
    10 Apr 2015 | 4:35 am
    WordPress 4.2 is due to ship on April 23, 2015.  Get a preview now of the upcoming features. Customizer Theme Switching When changing your theme, you previously had to activate a theme before you could begin customizing settings within the theme.  This meant that many people would have a theme that was a work in progress. In WordPress 4.2, improvements to how you install, preview, and browse for themes can be done inside Appearance -> Customizer. Customizer 4.2 Customizer 4.1 Press This If you’ve ever been browsing the web and found some article that you wanted to quote or cite on…
  • Why WordPress vs Squarespace, Wix, or Weebly

    Courtney Engle Robertson
    6 Mar 2015 | 9:18 am
    So, you need a website for your business.  You have plenty of options.  You may have heard about a few of these options even during SuperBowl commercials.  With so many choices, how will you know what will work best for your business? Preliminary Questions Before Building Your Website: Before you can begin work on building your website, it’s important to know a few vital questions.  This will help you narrow down what platform you use to build upon. Who will do the work of updating the content on your website? Who will do the design work of your website? How much traffic do you…
  • WordPress 4.1

    Courtney Engle Robertson
    9 Feb 2015 | 12:30 pm
    I’m a bit delayed on sharing about the changes in self-hosted WordPress 4.1 (not WordPress.com), but here we go: Twenty Fifteen This new theme is a return to simple personal blogging. While Twenty Ten/Eleven/Twelve/Thirteen were great themes to build an entire website on, Twenty Fourteen was ideal for magazine layouts, and Twenty Fifteen is great a keeping blogging simple. Take a look at the demo running on https://twentyfifteendemo.wordpress.com/. Demo WordPress TwentyFifteen Theme Distraction-Free Writing Normally when you write a post, you’ll see a screen similar to this:…
  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
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    The Social Workplace

  • Ten Company Culture Killers [#infographic]

    Elizabeth
    30 Apr 2015 | 11:08 am
    Great infographic by OfficeVibe, an employee engagement company. It’s a list of the ten things that will destroy a company’s culture and cause low employee engagement. Here are the company culture killers: This infographic was crafted with love by Officevibe. Learn employee engagement facts that will stop company culture killers from growing in your company.
  • What contributes to decreased employee morale?

    Elizabeth
    1 Apr 2015 | 10:00 am
    ​Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied.​ [HR Daily Advisor] At my previous company, we worked with PricewaterhouseCoopers to conduct an audit of employee exit surveys and found there were some interesting comments and points as to why employees were leaving. While most managers believe that employees leave for more money, the results of the survey…
  • Is Your Social Brand the Authentic You?

    Elizabeth
    27 Jan 2015 | 11:43 am
    Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others. Social branding: Building a brand on social media. Social media offers an affordable way to build your brand online, engage more people and easily interact with potential and existing customers and/or employers.
  • “Learn, Plan and Do” your way to a Social Intranet

    Elizabeth
    20 Nov 2014 | 3:36 pm
    The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet. Social Intranet (sō’shəl) • (ĭn’trə-nĕt’)An intranet that utilizes social technologies to enhance the every day…
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    CompuKol Connection » Blog

  • How Online Reviews Can Help Marketers

    Michael Cohn
    4 May 2015 | 2:00 am
    From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Benefiting from the freedom of the Internet As much as customers benefit from the freedom that they now have because of the Internet, on the other side, marketers can derive a great deal of benefit as well. Marketers can learn a lot and achieve positive results in the same environment. As a business person, it is very important for…
  • Using Psychology to Enhance Your Marketing Efforts

    Jonathan Cohn
    30 Apr 2015 | 2:00 am
    If you have been in business for any length of time at this point, you must understand that some businesses have marketing campaigns that are more effective than others. It is probably safe to assume that your marketing campaign includes some element (hopefully a strong element) of social media as well. The power of psychology in your marketing campaign Psychology plays a very vivid role in any successful marketing campaign. From the outside, that may not be apparent but it is undoubtedly true. If you can identify exact what role psychology plays in the successful marketing campaigns of…
  • Bringing Your Marketing Efforts to the Next Level with LinkedIn

    Michael Cohn
    27 Apr 2015 | 2:00 am
    You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of LinkedIn for your status updates: When it comes to leveraging LinkedIn and making the most out of it as part of your marketing strategy, there are several different things that you can try. Only you will be able to decide for your particular business…
  • Using Content to Turn Prospects into Clients

    Carolyn Cohn
    23 Apr 2015 | 2:00 am
    When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money. How do you make that happen? Actually, there are several different ways in which you can market your brand and your offerings (or, at least, several different aspects of the same approach) that will bring you to the same successful end. The one thing that all of the different aspects have in common is that they all are communicated through your content. Through your…
  • The Facets of a Social Network

    Michael Cohn
    20 Apr 2015 | 2:00 am
    Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. The influence of social networking Social networking has become much more personalized (but in a credible way) than it was in the beginning of its inception. Gone are the days when nobody took the entire online, social phenomenon seriously. Nowadays, people are definitely…
 
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    all the news that's fit to blog, tweet & post

  • Living Film Noir

    Debbie Hemley
    1 May 2015 | 3:32 pm
  • Harbor Reflection

    Debbie Hemley
    1 May 2015 | 3:28 pm
  • Spring in New England

    Debbie Hemley
    20 Apr 2015 | 6:06 am
    After one of the most difficult winters New Englanders can remember, Spring has finally sprung. Well, to be more exact–it’s still springing daily. You can feel the aliveness of the flowers and the people discovering them.
  • Seeing Photography with Jay Maisel

    Debbie Hemley
    14 Apr 2015 | 11:52 am
    The book, It’s Not About the F-Stop is a beautiful visual and verbal exploration of photography from world acclaimed photographer, Jay Maisel. Reading through the book feels like you are sitting next to the photographer (a wonderful storyteller) as he shares story after story about where a photo was taken, on assignment or in-between, and the process he went through to get the shot. In the introduction to the book, Maisel credits his good friend with saying, “Photography is not about photography, it is about everything else.” And that he tried to talk about “everything else.” It’s…
  • Still Life

    Debbie Hemley
    5 Feb 2015 | 3:42 pm
    Still Life
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    » Blog

  • How to Gain and Sustain Followers on Social Media

    Morgan Jones
    30 Apr 2015 | 1:03 pm
    How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on .
  • Did your site survive Mobilegeddon 2015?

    Morgan Jones
    24 Apr 2015 | 10:03 am
    5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on .
  • Why HTTPS? An SEO Ranking Factor…That’s Why

    Morgan Jones
    9 Apr 2015 | 1:22 pm
    Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on .
  • 2015 SEO No-No’s

    Morgan Jones
    31 Mar 2015 | 8:48 am
    We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on .
  • Should Your Business Download Meerkat? [FLOWCHART]

    Morgan Jones
    12 Mar 2015 | 2:33 pm
    Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? [FLOWCHART] appeared first on .
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    Pushing Social

  • If You Aren’t Podcasting Now, You’ll Hate Yourself Later

    Stan
    29 Apr 2015 | 5:00 am
    People are reading less. We aren’t becoming illiterate idiots the opposite we are learning how to process information faster. Our #1 goal is to find highly engaging content that is hyper relevant to our situation. That’s why podcasting is becoming a must-have content marketing tool.
  • How to Finally Make Sense of Your Marketing Numbers {Podcast}

    Stan
    22 Apr 2015 | 6:02 am
    Imagine this… I convince you to go on a cross-country road trip from my home in Monroe Michigan to Los Angeles.  You agree, excited that we’ll explore the mysteries of marketing for 48 hours. We load up our snacks and gear into a tricked out RV and get on the road. An hour into the drive, you notice that I’m not maintaining a consistent speed. I seem to be accelerating and braking almost randomly.  A few hours later you begin to wonder about the gas mileage of our land yacht.  You ask when we might pull over for some petro and a bathroom break. “When it feels right”, I say…
  • The Secret Competitive Research Tactics of Top Content Marketers

    Stan
    21 Apr 2015 | 5:00 am
    Your competitor woke up this morning, dressed for work, and around 9:00AM turned their attention to their #1 priority - growing their business. This means that one or more organizations have marshaled their resources to put you out of business.
  • You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content

    Stan
    15 Apr 2015 | 5:00 am
    Content marketing is a becoming a game where quality and quantity are prerequisites for success. Creating quality blogs, podcasts, and video content is within reach for most. But filling a calendar with quality content, every month, is breaking the back of most marketing teams.
  • Why We Removed Webinars From Our Content Strategy

    Stan
    14 Apr 2015 | 7:46 am
    Check your email inbox. I’ll bet you have at least one webinar invitation in there. Over the last couple of years, webinars have been multiplying like love struck bunnies.  
 
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    Latest solar news

  • Solar Water Fountain Savings

    admin
    3 May 2015 | 5:46 pm
    More and more households are looking for sources of water out of their yards or gardens. The choices are between a standard font you need a power source to connect the water pump, and the friendly nature of most modern solar water source. There are advantages to both types to suit your needs. Solar sources are considered nature-friendly because there is no reason to run underground pipes and son around your garden to use. If you ever change your mind about the location, just move from one place to another. This is also useful if you need to store for the winter. A standard outside water…
  • DIY Home Solar Power System – Create Solar Electricity

    admin
    1 May 2015 | 5:43 am
    Solar energy solutions: solar energy, renewable energy, going green has become very popular with yourself to use the power alternative to using fossil fuel energy. Energy from the sun is the source of more abundant and cheaper energy available on earth. Potential of solar energy in these increasingly scarce resources of time and the price increase proves to be the most beneficial and the most economical solution to run all your appliances. Change your home from the grid for renewable solar energy is easier than most homeowners think once the secret bases for manufacturing solar panels or…
  • Solar Energy – A Brief History in the United States

    admin
    29 Apr 2015 | 5:55 am
    The technology to derive substantial electricity using sunlight has existed since mid-1950, when the first solar cell was created by Daryl Chapin, Calvin Fuller, and Gerald Pearson at Bell Labs – developed the first solar cell capable of generating enough power sun to run everyday electrical equipment. A silicon solar cell which was produced was 6% efficiency. They were able to increase the efficiency of one percent. Anyone who is aware of the possibility of exploiting sunlight into electricity just remembered Jr. High School science class that the electricity produced by a solar cell…
  • Solar Power Battery – The Answer To Our Energy Needs

    admin
    28 Apr 2015 | 2:30 am
    All solutions solar battery real needs rather little power. With the change of solar energy quickly in the future trend, many people are excited about safe source of energy for the environment always efficient have many concerns. How solar panels and how much you need? What is the cost of making the use of solar energy? Exactly how this can really work? Solar batteries are required if you need an electrical system that operates with wit and profitable. This battery bank is actually a number of batteries that are connected together within a cell system, made to preserve the power of the sun is…
  • Why Switch to Full Potential of Solar Power?

    admin
    27 Apr 2015 | 2:53 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
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    Social-Media

  • TDA Group Content Happy Hour: Cracking everyday marketing puzzles

    Paul Gustafson
    1 May 2015 | 10:50 am
    This Friday’s content marketing news digest features articles that demystify routine marketing activities—so you can accomplish more when next Monday rolls around. Discover tips for ensuring audience trust by getting your message across accurately, quickly, and intelligently. Then find more news to celebrate at the end of the week. You’ll get advice about interacting with Facebook prospects, success story best practices, a tutorial on optimizing URLs for SEO, and more. LinkedIn and Twitter try to make sense of online content, trends By Beki Winchel at Ragan’s PR Daily Truth in…
  • TDA Group Content Happy Hour: Feeding audience appetites

    Paul Gustafson
    24 Apr 2015 | 11:40 am
    Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to digest. You’ll also discover what makes leading social media management tools palatable for particular organizations, and get a taste of Vine’s new way to share content tidbits. US Adults’ Daily Major Media Consumption Estimates, 2011-2015 MarketingCharts Staff Report The hunger for mobile…
  • TDA Group Content Happy Hour: More ways to get noticed

    Paul Gustafson
    17 Apr 2015 | 10:47 am
    Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as well as a helpful primer on solving some of the most common content problems that thwart sales efforts. Plus, see why Google says mobile-friendliness is now a critical search-ranking factor, and more. LinkedIn’s launched a tool that prods employees to share company content By Abhimanyu Ghoshal at The Next Web There’s…
  • TDA Group Content Happy Hour: Wowing your audiences

    Paul Gustafson
    10 Apr 2015 | 11:23 am
    This week’s content marketing digest is full of ideas for captivating the people you need to influence. You’ll first see a handy public speaking cheat sheet for planning, practicing, and delivering the perfect speech. Then, discover why just being yourself can contribute to business success and learn what your writing says about your personality. Plus, find out how to better convey your impressions of tweeted content, and see how to dazzle designers with font news. A cheat sheet for public speaking By Kevin Allen at Ragan’s PR Daily Does the idea of public speaking make you nervous—or…
  • TDA Group Content Happy Hour: Surfacing the right audiences

    Paul Gustafson
    3 Apr 2015 | 10:51 am
    Are you using the right tactics to see and connect with prospects? In this week’s news digest, learn how Millennial, Gen X, and Baby Boomer B2B buyers engage with vendors in very different ways—and how to effectively appeal to each generation. You’ll also discover the keys to a good profile photo and why three new products from big tech companies might enhance your digital life. Plus, see how mobile Internet use varies by age, content type, and time of year. How do Millennial B2B buyers research and select vendors? MarketingCharts Staff Report When it comes to making B2B buying…
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    David Meerman Scott - Web Ink Now

  • Safe is Too Risky

    David Meerman Scott
    29 Apr 2015 | 10:41 am
    After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately. What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”
  • How Content Marketing Contributed to a Math Education Program’s Success

    David Meerman Scott
    22 Apr 2015 | 6:55 am
    Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program. How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.
  • Hyundai Sends a Message to Space

    David Meerman Scott
    14 Apr 2015 | 9:10 am
    Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.
  • Social Media Launches First Three US Presidential Candidates

    David Meerman Scott
    13 Apr 2015 | 7:02 am
    We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
  • B2B does not mean Be Too Boring

    David Meerman Scott
    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
 
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    Digital Likeness

  • Becoming a Lean Entrepreneur

    Andrea Hill
    11 Apr 2015 | 5:03 am
    The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business. Although it’s generally associated with the development of completely new businesses, we are using it at ReadyTalk to identify new areas of business. I believe it combines the best of both worlds: exploring new opportunities while still having the security of a steady paycheck. Actually, some would say that missing out on that drive to turn your first dollar could slow…
  • Why (do?) The Three Horizons Matter

    Andrea Hill
    24 Dec 2014 | 12:00 pm
    In 2000, Consultants from McKinsey & Company, Inc proposed a portfolio management approach known as the Three Horizons. Each of these horizons describes projects at a point of evolution. The premise of the book “The Alchemy of Growth” in which the approach was first described is that an organization must have initiatives in each of the three horizons to ensure long-term success. We used the Three Horizons approach in the Innovation team at LexisNexis, and we have recently started using this vernacular at ReadyTalk. We are coming at it in a descriptive fashion, attempting to…
  • Freemium vs Free Trial

    Andrea Hill
    15 Dec 2014 | 11:14 am
    Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to pay to continue to use the product. The premise is that users need to have proof of the value of the service through usage, and will convert after the experience. At the end of the trial period, all users become either paid users or non-users. The freemium model allows users to…
  • Administering Business Masterfully

    Andrea Hill
    13 May 2014 | 9:52 am
    I havent written much in the past two years, as I was working on my MBA. I suppose a lot of my thoughts and effort went into that. But now that my head is out of that water, I know I need to do it the justice of thinking and writing about it. Over the two years we covered a lot of material. For the first 1.6 years we all took some core courses together as a cohort and then separated for electives. Executive Leadership Entrepreneurship New Product Development IT and Business Strategy Marketing Management Marketing Strategy Business Plan Preparation Quantitative Methods (Statistics) Market…
  • SXSW 2014 Day 3: Organizational Change and Program Development

    Andrea Hill
    13 Mar 2014 | 7:32 am
    On Sunday, I attended a few sessions that reminded me of some of my MBA studies, and organizational change and relationships. “Don’t be Ned Stark” and “The Hard Thing About Hard Things” were both about being successful and effective within an organization. I love establishing new programs and taking on new challenges, and one key approach I’ve been looking at is how best to develop, introduce and promote a program to the best chance of success. Ultimately a huge piece is the interpersonal piece. Both sessions focused on relationships – work with…
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    We Are Social

  • Analysing the ‘Social Election’

    Paul Greenwood
    30 Apr 2015 | 8:22 am
    It’s just one week till polling day. With fairly disciplined campaigning from all parties so far, levels of excitement around this election have hardly been groundbreaking. In fact, a YouGov poll earlier this month found that most people thought the campaign so far had been boring. While there have, of course, been attacks and counterattacks, it hasn’t been marred with major blunders or scandals from senior or prominent members of the political parties (so far, at least). The picture on Twitter is never an accurate representation of the way that the final vote will look due to a…
  • Helping the future of music: Hello Play

    Nicolas Souffleur
    28 Apr 2015 | 8:08 am
    Last December, we launched Hello play! for Hello Bank!, BNP Paribas’ mobile bank. It’s a unique service that revolves around allowing users to fund music projects while listening to the music they love. Hello play! has attracted a lot of attention, most recently at the Grand Prix Stratégies du Marketing Digital, picking up the accolade for ‘Innovative Digital Service’. It’s gained international recognition too, receiving an honorable mention in the Financial Services category at the Shorty Awards and is currently shortlisted in the Midem Marketing Awards, an…
  • We Are Social’s Monday Mashup #258

    Nick Mulligan
    27 Apr 2015 | 9:57 am
    The nail in the coffin of organic Facebook reach? Facebook has announced three key updates to its News Feed: It is relaxing the rule that stops users seeing multiple posts from the same source multiple times in a row. Content from friends that you care about (or regularly interact with) will appear higher. Stories about friends liking or commenting on content from outside your network will appear lower. It’s the latest chapter in the story of declining organic reach on the platform and point three in particular may mean a further reduction; Facebook is continuing its metamorphosis into…
  • Social networking and UK voters

    Paul Greenwood
    23 Apr 2015 | 8:08 am
    With the UK General Election now just weeks away, campaigning is in full swing. But this year, it’s not just traditional media that the parties are using to reach their audiences – we’re seeing more political activity taking place on social media than ever before. But how engaged are social media users when it comes to politics, and will a social media strategy potentially make a difference when it comes to persuading those sought after undecided voters? GlobalWebIndex has tried to answer some of these questions in its latest report detailing the attitudes and digital behaviours…
  • Facebook gears up for eastern invasion

    Tom Ollerton
    21 Apr 2015 | 5:53 pm
    The Drum recently published this article by me about how Facebook Messenger is making changes in order to compete with eastern messaging apps. They’ve been kind enough to let us reproduce it in full below. The Doors’ Jim Morrison once sung “the west is the best”. Whatever he was talking about, I can assure you it doesn’t apply to instant messaging. Here in the UK, we’re fixated by WhatsApp, the little green giant and, to be honest, it’s a pretty basic product. While WhatsApp has upped its game recently with voice calling and Facebook integration, if you look to the…
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    tcapushnpull.com

  • Press This Makes Blog Posting Even Easier

    Christina
    4 May 2015 | 8:42 am
    An updated feature called Press This is included in the latest WordPress update called “Powell”. To use it, go to the admin area of your WordPress site and click on Tools in the left menu. Select “Available Tools”. There, you will see Press This. Drag it to your bookmark bar in your browser window and let go. Now, whenever you see content on the web you wish to share on your site, click the Press This bookmark and it will create a new post on your blog. You can easily share news, videos, photos and more from other websites. Watch the video below for details: The post…
  • In Case You Missed It: April Social Media Headlines

    Kellie Elmerraji
    30 Apr 2015 | 1:14 pm
    Is it just me or did April fly by? It feels like I was just complaining about the cold weather and now it is almost May. In case you had a busy month like me, I have put together a list of what has happened in the social media landscape over the past several weeks so that you’re all caught up! Twitter introduced Periscope: This new app lets you broadcast live video to the world. Capture what’s happening around you, edit the video and then share it within moments. One million users signed into Twitter’s new live streaming app in the first 10 days after its launch, according to…
  • Easy ways to enhance your social media networks using web content

    Anna Forbes
    24 Apr 2015 | 11:27 am
    via contentamp.com Digital integration is not a new concept. I think everyone can agree that a brand’s website should include links to its social media platforms and display the content coming from those networks as social feeds on the site. So many businesses seem to think they have their digital integration box checked once they’ve covered these basics. But in reality, that integration should go a lot farther. While good social media marketing does generate a lot of content, it should be a two way connection between your website and social media presence. The website should be a…
  • Google’s Mobile Update on April 21st

    Christina
    15 Apr 2015 | 6:22 am
    Google’s mobile update notice to website owners Is your site mobile-friendly? Google updated the way they rank websites that are not mobile-friendly on April 21st, an update that has been nicknamed “Mobilegeddon”. A site that isn’t now ready for mobile devices could lose search ranking for searches on mobile devices. Google isn’t be penalizing non-mobile sites but is boosting mobile-friendly sites, even those that are not providing responsive design. Having a mobile-friendly site is not just for the benefit of Google. It will make your site perform better for…
  • In Case You Missed It: March Social Media Headlines

    Kellie Elmerraji
    27 Mar 2015 | 7:28 am
    The only thing that is constant with social media is change. In an effort to keep you informed about the latest happenings, check out some of the major headlines from this month. Facebook Page’s Like Totals May Have Dropped: On March 12, Facebook changed the way they measure how many people like a page by removing inactive accounts. By doing so, it allows businesses to receive up-to-date insights on the people who actively follow their page. Facebook already filters out likes and comments generated by deactivated accounts, so this new update keeps data consistent. Twitter is experimenting…
 
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    Social Media Network - Marketing

  • How Are Pages Different From Groups Which One Should I Create On Facebook - Social Media

    1 May 2015 | 10:52 am
    How Are Pages Different From Groups Which One Should I Create On FacebookI Work As Freelance Social Media Network Professional And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1. Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5 million…
  • I Have Read This, I Am Concerned - Social Media

    30 Apr 2015 | 10:02 pm
    It Need Not Always Be 'Like' And 'DisLike' on Social MediaHere is a scenario:On your Home Page Feed  - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are Concerned. Moreover an Interaction will enable it to go higher on Network Feed.How about a Different Sign apart from the ‘Like’ and the 'DisLikes’ ?. How about another Sign That shows – ‘I Have Read This, I Am Concerned’.  ​I Work As Freelance Social Media…
  • Get Your Business On Search Engines - Social Media

    30 Apr 2015 | 2:46 am
    Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URLInternet is a rich and vast resource of information. People living in different parts of the world can search a lot of information with a single click. These days the types of Gadgets that enable you to access internet are many. Within Mobile Phone itself one can access due to the Gadget and the Date [Internet] Accessibility. This is not restricted to just the well to do class. Today internet is available to plenty of persons. Add to this it is accessible in just about anywhere people travel. At Home,…
  • Social Media - Google - Nepal Earthquake

    28 Apr 2015 | 8:29 am
    With many searching their loved ones after the Nepal earthquake, Google has launched its 'person finder' toolHere is the Link:https://google.org/personfinder/2015-nepal-earthquake
  • 3.5 Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU

    27 Apr 2015 | 1:11 am
    TSU the Social Media Platform pays its users real royalties [in cash] for original content instead of keeping it or throwing pennies. This is a fact. A proven fact.Songwriter Andrew Fromm's lyrics became hits for global sensations like the Backstreet Boys, ‘N Sync and a few dozen other Artists. 1.5 million Spotify plays earned Mr. Fromm only $18 in Royalties every three months. Whereas he’s making more than that daily on TSU. TSU is a Social Network that actually pays users for their original Content. If you have good Content and great following then you do stand a good…
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    Paul Sutton

  • When is a Social Media Crisis Not a Social Media Crisis?

    Paul Sutton
    1 May 2015 | 3:20 am
    Little-known company Protein World has become the brand that everyone loves to hate over the last couple of weeks. An extensive advertising campaign on the London Underground sparked a minor riot on social media when it went up in mid April, with the Twitterati up in arms about its ‘body-shaming’ approach to flogging diet supplements. It has been branded as sexist and insulting and a whole lot more less repeatable adjectives. As social media crises go, it’s a pretty big deal. And yet…does it or should it even care? In an excellent analysis of the storm, news website Breitbart…
  • Paid v Organic: What’s Your Social Media Marketing Philosophy?

    Paul Sutton
    27 Apr 2015 | 2:14 am
    There are two schools of thought starting to emerge around how best to implement social media marketing now that paid media has become pivotal to running a successful Facebook Page. And the increasing acceptance of promoted tweets and the advent of sponsored posts on Instagram are reinforcing this emerging split. Each philosophy has its own merits, and each can achieve good results depending on how well it is executed. Social Media Marketing Philosophy One This involves posting frequently to any given platform (once a day to Facebook, a couple of times a day to Instagram, multiple times a…
  • Don’t Be a Dick

    Paul Sutton
    2 Apr 2015 | 3:19 am
    When it all boils down to it, life is pretty simple. If you do good things, good things happen to you. If you do bad things, bad things happen to you. I know this is a generalisation and that very bad things do happen to very good people. I have a friend who was involved in a nasty accident that wasn’t her fault. I have a six-year-old nephew who has just had to undergo a bone marrow transplant, which he had no control over. But as a general life rule, if you treat others with respect, kindness and generosity, life will repay you. I’ve been through some difficult times in my…
  • Freelance Diaries: Lessons from Q1

    Paul Sutton
    30 Mar 2015 | 2:37 am
    The decision to set up as an independent consultant, no matter in what field, is a big one. Though it sounds a bit ridiculous, for me it was a decision that actually took years to make. I’d been drawn to the idea of working myself for a long, long time. The ability to be able to choose who I work with, what I work on and when I work on it was something I found hugely attractive. But for a number of reasons, mainly family-related ones, the timing never seemed right. The security of a regular wage was of too great a value. Having eventually made the leap, I’d recommend it to anyone. Being…
  • The Tale of Fast, Cheap and Good

    Paul Sutton
    27 Mar 2015 | 3:26 am
    Once upon a time, there were three friends named Fast, Cheap and Good. One day they decided to seek their fortune in the big City. They loaded their packs with bread and mead and set off from their small village home in the country. After nearly a day’s travel, Fast, Cheap and Good came across a river. The river was wide and deep, and there was no bridge in sight. “What shall we do?”, asked Fast. “We cannot cross by bridge, and we cannot swim across as our packs will get wet.” The three friends sat on the bank and pondered their predicament, but could not come up with a solution.
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    Social Nerdia

  • The beginning of the end for anonymous apps

    socialnerdia@gmail.com (Social Nerdia)
    29 Apr 2015 | 6:48 pm
    Secret has announced that is shutting down. David Byttow, co-founder of Secret, wrote on Medium: "Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team."Secret first raised $1.4 million in a December 2013 seed round that included KPC&B and Google Ventures. This was followed by two rounds of funding that added new investors including celebrities like Joe Montana and Ashton Kutcher. In the past year and a half, Secret and similar apps like…
  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
 
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    Pam Marketing Nut

  • 5 Easy Ways to Refresh, Revive & Reinvigorate Your Content Marketing

    Pam Moore
    30 Apr 2015 | 10:16 am
    Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel? Don’t give up! You have already invested in your online brand, blog, website, and content marketing. What you need is a simple refresh to revive and reinvigorate your content marketing. Take a listen to episode 120 of the Social Zoom Factor podcast for 5 top and easy ways you can easily refresh and…
  • Ask Pam: Social Media for Research, Influencer Marketing, Pricing & Inspiration Sources

    Pam Moore
    29 Apr 2015 | 1:32 pm
      Do you ever feel stuck and have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding keeping you up at night? Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have? If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience. Episode 119 questions and answers will cover the following:  Using social media to test a product and do market research…
  • Social Media Agency: Balance Clients, Expectations & Sanity – Webinar w/ @SproutSocial

    Pam Moore
    27 Apr 2015 | 10:49 am
    As an agency practitioner managing client accounts, you must be on you’re a-Game all day, every day. And it’s not just one brand you are managing but the livelihood, reputation and social presence of many. Have you ever asked yourselves these questions? How do you keep up? How do you reduce risk for your agency and the client? How do you manage access control to social platforms across your team? How do you drive efficiencies with automation but still nurture human relationships and keep engagement real-time? How do you increase efficiencies with repeatable processes while also staying…
  • Ignite Content Marketing with Sharing, Trust & Emotion w/ @MarkWSchaefer #ContentCode

    Pam Moore
    26 Apr 2015 | 11:45 pm
      Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them? Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing? If this is you, then you are going to love the 118th episode of the Social Zoom Factor podcast as we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your…
  • Google Mobile Friendly Update in a Nutshell – What You Need to Know #Mobilegeddon

    Pam Moore
    21 Apr 2015 | 3:23 pm
        Unless you have been living under a rock, or on an island all by yourself, you have likely heard of “Mobilegeddon” or in kinder terms, the Google Mobile Friendly update. On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google’s mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! If you are one of the people who has been living under a rock and/or ignored Google’s…
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    Jessica Malnik

  • What Community Managers Can Learn From Being In The Kitchen

    Jessica Malnik
    30 Apr 2015 | 3:12 am
    As a community manager, it’s really easy to get stuck in a bubble of living and breathing the communities that you manage. It can be a good idea to step outside of that bubble every once in awhile to seek out other perspectives. As someone who is a voracious reader, I do this most often by reading all kinds of books and blog posts in a variety of industries with varying perspectives. I stumbled across a particularly insightful blog post from Chef Chris Hill on Medium the other day. As someone who is a total foodie and hopelessly addicted to the Food Network, I’m fascinated to learn what…
  • Is Slack Unintentionally Becoming The New Online Community Platform We Have All Been Waiting For?

    Jessica Malnik
    19 Apr 2015 | 9:20 pm
    On the surface, Slack is just another workplace communication channel. It directly competes with Campfire, Hipchat, and even to a lesser degree Google Hangouts and email. It’s tagline is to change the way companies communicate and make work life easier. There’s no doubt Slack is revolutionizing how many companies are communicating these days. Due to a great UX, site stickiness and an insane growth strategy, Slack has taken off like rocket fire in the last year. It’s now rumored to be worth $2.8 billion. That’s quite the feat for a company that has only been around for a little…
  • The Single Biggest Lesson Learned From 5 Years Of Blogging

    Jessica Malnik
    11 Apr 2015 | 3:40 am
    On my five year blog anniversary (on this domain and a few of weeks after launching my very first course), I can’t help but think about how far I have come and how excited I am for some of the goals I am setting my sights on. I’m even hungrier to blog than on day 1 because I have seen firsthand the huge impact it’s had on my life. I say often that Twitter changed my life. That’s not an exaggeration or hyperbole by any stretch of the imagination. Twitter has played a huge impact on my life. I have landed jobs from Twitter, met awesome business contacts, and made some lifelong, amazing…
  • Four Reasons Why All Bloggers Should Check Out The New Community Building Course

    Jessica Malnik
    24 Mar 2015 | 11:11 pm
    I’m super excited to announce that my first digital product is now live and open to the public for purchase. This comes in conjunction with a blog makeover. (I’d love to hear your thoughts- good and not-so-good – around the new, responsive design). The Create Your Tribe product is a month-long email course to help new biz bloggers build a thriving community around their brand. For those who have been reading my blog for awhile (Thanks!), you may have seen my #productbuild series documenting this process of creating my first product from start to finish. This started with…
  • A Community Manager’s Guide To Meerkat (With 6 Possible Use Cases)

    Jessica Malnik
    8 Mar 2015 | 10:54 pm
    At first glance, I didn’t want to like this app. I have written more than a couple of times about social media shiny object syndrome. Most of the sites that make an initial splash wear off and fade into relative obscurity within a couple of months. Think Highlight, Ello, Yo and so many more. After spending a lot of time on this app over the last week (including getting sucked into an epic 7 hour long marathon Meerkat from Vincenzo Landino that lasted until 4am CST on Sunday morning and had more than 300+ people watching, including Marc Andreessen, in the middle of the night),…
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    blogs.pisocialmedia.com

  • 3 Sacrosanct Rules for Business Blogs

    pismadmin
    28 Apr 2015 | 5:08 am
    “Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to have a business blog, and keep it going. 1. Organisations that blog have 97% more inbound links. * 2. 67% of B2B marketers who blog get more leads. * 3. Companies that blog regularly are 13x more likely to see a positive ROI. * But hold on. Before you tell your IT guy to set up a blog and start blasting away at the keyboard, ask yourself “Am I following the 3 BIG rules of…
  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
  • 5 Reasons why missing out on Pinterest can hurt your social media strategy (Backed by Numbers!)

    pismadmin
    25 Mar 2015 | 7:01 am
    Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the value of Pinterest, you won’t be listening. You will also be missing out on the hottest social platform of the day. So here are the five biggest reasons on why you need to be on Pinterest. Backed by gobs of data. Pinterest is growing fast Blazing fast. It was the fastest growing social media platform in 2014. Can you really afford to stay away from something…
  • Smart Websites & Social Media Integration

    pismadmin
    19 Mar 2015 | 12:33 am
    1. How to use interesting Content to make websites smarter
  • How I Survived SXSW

    pismadmin
    16 Mar 2015 | 7:13 am
    We have been having an amazing time at SXSW 2015 (check out our photos on our Facebook page here), but we have to admit, it’s not easy.  Here are our top ten tips to survive SXSW.
 
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    Prepare 1

  • How to Use Hashtags in Social Media Marketing [Infographic]

    Blair Evan Ball
    29 Apr 2015 | 4:05 am
    What’s all the fuss about hashtags? Should I be using hashtags in my social media marketing? Do they really make a difference for me and my brand? Have you ever found yourself explaining hashtags to someone whose only connection with the word is the # symbol from high school or on the telephone keypad? That’s what makes people curious. Internet dialect has evolved considerably as a result of social media. Hashtags are a big part of this social media evolution. I’m a big fan of hashtags! They boost my reach on social media & help me monitor what my target audience is…
  • How to Determine Your Social Media Style

    Blair Evan Ball
    14 Apr 2015 | 3:17 am
    Do you dream of great things to come? Still have fire in your belly? What are you focused in on? What we think about, dream about will eventually come to fruition. If…you apply certain principles and discipline in the process. You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win. ~ Zig Ziglar Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. ~ Napoleon Hill You have to trust in…
  • Facebook Reveals Plan to Control All News Flow

    Blair Evan Ball
    9 Apr 2015 | 5:05 am
    Do you consider Facebook to be a news site? A social site? Both? Recently Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users click a link to go to an external site. The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web. Last summer, the Gawker website…
  • Facebook’s New Video Feature Takes on YouTube

    Blair Evan Ball
    3 Apr 2015 | 5:05 am
    Have you considered using video for marketing your brand? Did you know video is more persuasive in getting you to purchase according to recent studies? Video will shortly overtake photos as the #1 engagement tool to utilize on social media. Facebook announced website owners can now embed videos posted to Facebook. The need for embedding videos allows readers and viewers to stay on a website, without having to direct someone to Facebook in order to watch the video. It goes without saying there’s value in embedding videos from Facebook and keeping users on a site longer. Not to mention,…
  • Why Customers Unfollow Brands on Social Media [Infographic]

    Blair Evan Ball
    27 Mar 2015 | 8:09 am
    Have you unfollowed someone on Facebook? Twitter? If so, why? In today’s noisy internet world, drinking from the firehouse of information focuses us. We are now becoming more selective in what we now, read and view. Indeed, consumers show interest in connecting with brands online. Nearly 60 percent of them are willing to like or follow a brand on social media. However, people like to keep their social profiles well-siloed and use different networks for different interests. So when someone unfollows you or your brand, you lose the opportunity to market to them, to connect with them in a…
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    Wakeman Agency

  • Making a Social Change Moment into a Game-Changing Movement

    wake101
    1 May 2015 | 4:00 am
    At its most basic level, a movement is simply the act of being in motion. But when it comes to social change, movements have a different, deeper meaning. The post Making a Social Change Moment into a Game-Changing Movement appeared first on Wakeman Agency.
  • Causes, Concerns & Coins: The Top Charitable and Social Causes in the U.S.

    wake101
    28 Apr 2015 | 12:17 pm
    Where is the intersection between what moves people’s hearts and what fuels charitable giving? Do social-change causes fall in and out of favor, like fashion trends or political candidates? The post Causes, Concerns & Coins: The Top Charitable and Social Causes in the U.S. appeared first on Wakeman Agency.
  • April 2015 Newsletter from The Wakeman Agency

    wake101
    24 Apr 2015 | 12:01 pm
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post April 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
  • Press Release – The Wakeman Agency Named Public Relations Agency of Record for SENetwork

    wake101
    23 Apr 2015 | 3:58 pm
    Agency and organization rejoin forces in awareness-raising efforts for misophonia and selective sound sensitivity syndrome NEW YORK CITY, NY –  The keep reading The post Press Release – The Wakeman Agency Named Public Relations Agency of Record for SENetwork appeared first on Wakeman Agency.
  • Three Ways to Get Your Old Flame Back

    wake101
    21 Apr 2015 | 4:00 am
    It can happen to the best of us. In our youthful shortsightedness, we might have let a good one get away. Or in the rush of our daily lives, perhaps we put a true friend on the backburner one too many times, and now we’d do anything to get that ally back on our side. The post Three Ways to Get Your Old Flame Back appeared first on Wakeman Agency.
 
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • #LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?

    Nancy Myrland
    1 May 2015 | 9:29 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   One of the questions I am often asked is: “What tone should I use when I post in social media, or when I blog?” Good Question I understand why this is perplexing to many as nobody wants to look bad, or stupid, or awkward, or silly, or you name the word that has you the most concerned. All of these words…
  • Lawyers, Are You Guilty of Committing Random Acts of Content?

    Nancy Myrland
    30 Apr 2015 | 8:38 am
    There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will have no idea what to write, when to write it, whom to write it for, and where to distribute it when you sit down at the keyboard, in front of a camera, or turn on your microphone. It simply becomes random acts of…
  • #LetsAskNancy 001- Lawyers: Client Names In Pitches…To List or Not To List?

    Nancy Myrland
    24 Apr 2015 | 10:16 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the player below, read it below that, or both! It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you position prior work should always adhere to the strictest ethical boundaries in all of the markets in…
  • Find All Of The LMA Conference Blog Posts Right Here

    Nancy Myrland
    20 Apr 2015 | 11:38 am
    I just got back from the Legal Marketing Association (LMA) Annual Conference, and see the blog posts and summaries beginning to show up here and there. In an effort to bring them together, I am “flipping” them into one of my magazines on Flipboard. Stop back regularly, or subscribe to that magazine, as I will be adding posts as they are published. If you see any that aren’t there, please let me know as I will add them, even if you have written them, okay? Thanks! Nancy Here you go: View my Flipboard Magazine.
  • Today Is Launch Day For My New Podcast!

    Nancy Myrland
    10 Apr 2015 | 11:59 am
    I’m Happy To Announce The Legal Marketing Event Podcast! Welcome to the launch of my new podcast, The Legal Marketing Event Podcast. I have big plans for us! This is my new marketing and business development podcast for lawyers and legal marketers. Podcasting is, once again, a growing phenomenon, and one I could not ignore. I will be interviewing keynote speakers, presenters, attendees, organizers, legal trade publications, and other experts at legal marketing and business development conferences and events. My goal is to find out what is going on in their world so you can apply it to…
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    Digital Pivot RSS News Feed

  • Is Facebook the New Home to Small Businesses?

    Liam Crossey
    5 May 6050 | 6:30 am
    Summary: Yesterday, Facebook was expected to announce several new programs for small businesses who use the social media juggernaut. There are an estimated 40 million small business pages that can be found on Facebook. This number is up from 30 million as of last June, but only 2 million of those small business pages...
  • iPad App Crash Grounds Plane

    Jessica Cherok
    5 May 5688 | 6:30 am
    Summary: It’s frustrating enough to have an iPad app crash when you're trying to change your My Idol's clothes, but it’s a whole different issue when that app’s crashing causes serious flight delays. Such delays happened for American Airlines when the app the company uses for pilots to view flight plans crashed.
  • Baltimore Riots As Told By Social Media

    Jennifer Graber
    5 May 5470 | 6:30 am
    Summary: Political statements aside, the ubiquity of riots these days is quite alarming. The violence and incidents are widespread, taking over cities and areas at troubling rates. Uninvolved and unassociated individuals are being brought into a situation they had no part in. Cities and areas are being brought to a screeching halt. This is precisely the case in Baltimore, Maryland...
  • Could Facebook Help Your Chosen Candidate Win?

    Liam Crossey
    5 May 4449 | 6:30 am
    Summary: Social media is once again playing a pivotal role in introducing the different political views as more and more candidates are stepping forward to prepare for their respective 2016 presidential campaigns. Facebook, the world’s largest social media platform, is offering users the opportunity to see different views or stick to their own...
  • Pinterest Introduces Smart Board Picker

    Jennifer Graber
    4 May 2015 | 5:48 am
    Summary: Pinterest is already pretty great. It is a treasure trove where you can discover a plethora of goodness. You can uncover arts, crafts, DIY, clothes, recipes, fitness and travel tips, inspiration, and much more. I am pretty sure I cannot oversell Pinterest. If you do not have the app now, well, you should get on that. But be prepared to get lost in a black hole where time has no bounds. As if it were even possible, Pinterest has just gotten better. Drum roll please…the smart board picker has been introduced.
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    Buzzom

  • #GoHomeIndianMedia: Nepal, Social Media Thrash Indian Press

    admin
    4 May 2015 | 2:53 am
    On World Press Day, Whole World is trending, #GoHomeIndianMedia What a slap in the face of Indian journalism. Shame pic.twitter.com/woTQ2qlWat — ❄PANKAJ ji ™❄ (@Panksgr878) May 3, 2015 There are 30 countries in rescue operation bt #indianmedias represent India is only one here. #GoHomeIndianMedia — ज्ञानु खड्का (@GyanuKhadka) May 4, 2015 Just last week, we were singing the praises of India’s rescue efforts in Nepal and already the conversation has turned sour. Now it’s all about #GoHomeIndianMedia. While Indians have never hesitated to…
  • Top 5 Leaders In The Business World

    admin
    3 May 2015 | 11:48 pm
    It’s a strange list to come up with, only for the fact that there are so many leaders that are so successful. So you pick up some of the biggest companies and the people leading these companies are naturally among the best in the world. Some have inherited the legacy of their company’s and made the best out of it, while some have imagined and created their ventures right from the beginning. Of course you need to be super smart and gutsy but you also need good people around you who make your job easier. Managing your business and your people, is what a good leader does. Jeff Bezos…
  • 8 Tips to Engage Employees to Enhance Performance

    admin
    30 Apr 2015 | 12:30 am
    Your employees are the backbone of your company, and without them you don’t stand a chance in this highly competitive market. Therefore optimizing your resources is one of the key elements of every organisation. However, deciding on what exactly is the right way to bring out the best in your employees might be a challenge. Employee engagement is one of the key elements in optimal utilization of their strengths. This not just includes individual attention to every employee but also the growth of the employees as a team. Providing recognition and rewards for their good performance are…
  • E-commerce in US: Top 3 Social Media Campaigns

    admin
    29 Apr 2015 | 7:42 am
    E-commerce is big and growing constantly, whether it is in India or in other parts of the world. This is due to the constant growth in the number of internet users around the world. According to a research by Statista.com, the number of internet users worldwide is 2.92 billion, and the growth in the number of users has been a consistent curve. With the growth in number of people using internet on a daily basis, the number of E-commerce companies has also increased accordingly. It is clearly a win-win market to invest their money in, and for sure the results are amazing. We now have high end…
  • #InternationalDanceDay: Top 6 Bollywood Songs to Dance To

    admin
    29 Apr 2015 | 3:09 am
    Its an often said platitude, but what is Bollywood without its dance? And what is dance without those catchy numbers? You don’t need me to explain, how these songs make us jiggle our feet, bob our heads and snap our fingers till we can’t take it any longer, and we just get up and dance. And lets for a while, pretend that Honey Singh doesn’t exist. What are those evergreen numbers that make us dance, dance and dance? Here is an obvious and not so obvious list: Chaiyya Chaiyya Dancing on top of a train, in Ooty, with mountains in the background. It evokes a wonderful image and…
 
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    Sean Clark

  • A Guide to AdWords: Creating Your First AdWords Campaign

    Sean Clark
    2 May 2015 | 4:19 am
    Episode 60 of The Small Business Marketing Report Podcast The second of a 3 part series on the Google AdWords platform. Last week we assessed wether AdWords was right for your business and now we take it to the next step, creating a campaign. In this episode we introduce you to setting up the first part of your initial campaign. We take you through the choices you have in creating an AdWords account. Researching your Keywords with the Google Keywords Tool. Key mistakes to avoid, identifying costs and ensuring you maintain a good quality score on your account. With this solid base in place…
  • A Guide To AdWords: Making PPC Work For Your Business

    Sean Clark
    18 Apr 2015 | 2:17 am
    Episode 59 of The Small Business Marketing Report Podcast In the first of a 3 part series on the Google AdWords platform we discuss whether AdWords can work for any business. There are some exceptions but not many, business objectives are an important aspect to consider. Certainly the statistics for using AdWords are very impressive, and the return on investment can be significant well implemented well. It’s not only your business model and objectives that play a factor though, your website needs to be fit for purpose. In the show we cover some typical issues that can impact a Google…
  • Is PPC the Best Way to Grow Your Business in 2015?

    Sean Clark
    17 Apr 2015 | 1:36 am
    We are caught up in a world where we see lots of ways to promote our business as “free”! If we are honest with ourselves we know that nothing is truly free, even if there is no monetary cost there is a resource one. We have seen the organic reach of Facebook take a nose dive, the conversation on Twitter getting noisier and natural search flooded with direct and indirect competition. These so called “free” channels are over crowded and deafening, whilst all the time our audience are ever more educated about what is marketing and what is “real” content. With…
  • How to Reduce Your Website’s Bounce Rate [PODCAST]

    Sean Clark
    4 Apr 2015 | 4:54 am
    Episode 58 of The Small Business Marketing Report Podcast A website’s bounce rate is often comes up in discussion, but do you know what it really is? If it matters? Or what impact it may have on the performance of your website and ultimately your business. In this week’s episode we take a detailed look at bounce rate, answering some of these questions, and providing ideas of what you can do to turn your bounce rate around. What is bounce rate? A definition Not the same as email bounce rate Why does it matter? A symptom of a web page not doing it’s job It can be an SEO factor What really…
  • 9 Inspirational Podcasts To Educate & Expand Your Knowledge

    Sean Clark
    21 Mar 2015 | 2:02 am
    Episode 57 of The Small Business Marketing Report Podcast On the show this week we discuss some of the podcast shows we listen to and why they are our favourite picks. They are also listed below should you wish to subscribe to them. The term Podcast was first used in 2004 and is associated with the iPod and broadcasting, and describes a particular type of audio delivered by a feed, a variation of RSS. Although podcasts are commonly associated with iTunes there are many other distribution sources. Many podcasts take their lead from talk radio, and the subject matter available covers a wide…
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    L2: Business Intelligence for Digital

  • Nordstrom Introduces Curbside Pickup

    Homa Zaryouni
    4 May 2015 | 4:05 pm
    Nordstrom, who topped L2’s latest Digital IQ Index®: Department Stores, is taking omnichannel retail a step further. In addition to providing consumers with the option of shopping online and picking up in-store (to avoid delivery costs and wait time), the department store brand is hand delivering purchased items to cars to select stores in Seattle. This experiment is part of Nordstrom’s ongoing strategy to build a personalized omnichannel experience. The department store personalizes site content for account users, showing different content to logged in users based on gender. The…
  • What Prestige Watches & Jewelry Brands are Doing Wrong in Digital?

    Scott Galloway
    4 May 2015 | 2:23 pm
    Despite early predictions that digital platforms would not impinge on the high-touch in-store sales experience for
luxury consumers — convenience, accessibility and independence from salespeople have become the new hallmarks of “low-touch luxury.” Yet many Watches & Jewelry brands, including Rolex, Hublot and Boucheron, still treat their products as Fabergé eggs, not to be tarnished by e-commerce. Remarkably, among the subset of 28 Watches & Jewelry brand sites L2 has tracked since 2010, support for direct e-commerce was stagnant from 2013 to 2014, stalling at 54 percent.
  • Can Periscope be the One Who Disrupts TV?

    Homa Zaryouni
    4 May 2015 | 9:47 am
    While the boxing industry made it clear it was stuck in the previous decade this weekend – installing a $100 paywall for the Mayweather-Pacquiao fight without offering an online alternative– viewers were tuning into the lower quality version on Periscope. Almost on queue to showcase the futility of clinging to an outdated system, Pay-Per-View orders failed on the big night. And those who had purchased cable joined the holdouts in searching for versions broadcast on Periscope and Meerkat. Perhaps even more surprising: Twitter CEO Dick Costolo did not make a statement condemning the illegal…
  • Warby Parker is the Future of Retail

    Homa Zaryouni
    1 May 2015 | 1:24 pm
    L2 research has always supported an omnichannel model where online presence drives consumers either to the store or to click on the buy button. Pure-play retail (online and brick-and-mortar) is on its way to being extinct, as evidenced by the shutdown of Fab.com and the fact that Net-a-Porter is yet to turn a profit. Smart players with digital roots– Warby Parker, Birchbox, Rent the Runway – have recognized the value of stores and have started to invest in them. Perhaps the strongest piece of evidence of good things to come for the hybrid e-commerce/brick-and-mortar model: Warby Parker…
  • The Future of Retail Looks Like Macy’s, Not Amazon

    Scott Galloway
    1 May 2015 | 11:19 am
    Macy’s will be the most successful retailer of the next five years, not Amazon. Department stores are alive and well in 2015. Frequently dismissed as dinosaurs outmaneuvered by digital players, department stores can not only survive the dramatic fall-off in foot traffic seen over the past few years but will ultimately fare better than pure-play e-commerce. Contrary to long-held conventional wisdom, department stores will be among the biggest winners in retail. The Achilles heel of Amazon and other pure play online players is solving for the last mile. Last year, Amazon spent $6.6 billion on…
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    Digital Diva

  • Pastel Pinks & Silver Linings

    Digital Diva
    4 May 2015 | 2:00 am
    My pastel pink light woollen trench is one of my favourite coats right now. Perfect for spring…warm, but feels light. It’s nice to dress... The post Pastel Pinks & Silver Linings appeared first on Digital Diva.
  • Wine Tasting, Family & Grand Designs

    Digital Diva
    3 May 2015 | 4:57 am
    Hi all, how has your week been? Hopefully good? It’s nice to be writing my usual Sunday weekly roundup post and still have another... The post Wine Tasting, Family & Grand Designs appeared first on Digital Diva.
  • Hollins Hall Spa Break in Yorkshire

    Digital Diva
    30 Apr 2015 | 1:37 pm
    Hollins Hall Spa is at the Marriott Country House Hotel and sits perched on a hill near Shipley in West Yorkshire (it took us... The post Hollins Hall Spa Break in Yorkshire appeared first on Digital Diva.
  • Cherry Blossom, Spa Breaks & Birthdays

    Digital Diva
    26 Apr 2015 | 1:24 pm
    Spring is finally here…the cherry blossoms are out and the sun has been shining rather a lot. Wonderful! I don’t have a whole lot... The post Cherry Blossom, Spa Breaks & Birthdays appeared first on Digital Diva.
  • My Top 3 Travel Bucket List Destinations

    Digital Diva
    22 Apr 2015 | 12:30 am
    I’ve been fortunate enough to go to some lovely places, but this isn’t about where I’ve been…this post is about where I want to go... The post My Top 3 Travel Bucket List Destinations appeared first on Digital Diva.
 
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    ansarada » M&A News

  • Mergers and acquisitions deals, people April 27-May 1 2015

    Brett Cole
    30 Apr 2015 | 9:26 pm
    DEALS Salesforce.com is working with financial advisers to help it field takeover offers after being approached by a potential acquirer, reports Bloomberg. Seeking to fend off an unwanted takeover bid by Teva Pharmaceuticals, Mylan raised its bid for its Irish rival Perrigo a second time — but the drug maker was again rejected, reports the […] The post Mergers and acquisitions deals, people April 27-May 1 2015 appeared first on ansarada.
  • Tech deals, people, news, April 27-May 1 2015

    Brett Cole
    30 Apr 2015 | 9:25 pm
    Deals Salesforce.com is working with financial advisers to help it field takeover offers after being approached by a potential acquirer, reports Bloomberg. OmniVision Technologies agreed to get bought by a consortium of China-based private-equity investors in an all-cash deal that values the maker of digital-imaging solutions at $1.9 billion, reports the Wall Street Journal. The consortium […] The post Tech deals, people, news, April 27-May 1 2015 appeared first on ansarada.
  • Global withdrawn mergers and acquisitions at highest levels since 2008

    Brett Cole
    29 Apr 2015 | 8:45 pm
    The world may be smack bang in the middle of a mergers and acquisitions bull market, but as with all bull markets there is a note of caution. Global withdrawn M&A volume has reached $193.3 billion in the year to date, the highest level since 2008. Still, the number of withdrawn M&A deals globally in 2015, […] The post Global withdrawn mergers and acquisitions at highest levels since 2008 appeared first on ansarada.
  • ansarada hosts women in M&A with Alex Guarnaschelli

    Brett Cole
    28 Apr 2015 | 11:49 pm
    ansarada hosts its first annual women in mergers and acquisitions (M&A) dinner in New York City’s Butter restaurant with its executive chef Alex Guarnaschelli. Nine senior and eight junior M&A bankers including those from Allen & Co, Bank of America Merrill Lynch, Evercore, JP Morgan, Moelis and UBS will share insights and anecdotes while enjoying […] The post ansarada hosts women in M&A with Alex Guarnaschelli appeared first on ansarada.
  • Dealmakers forecast strong M&A deal making in Australia

    Brett Cole
    28 Apr 2015 | 11:28 pm
    Mergers and acquisitions in Australia are likely to continue at a robust pace for the next 18 months, say senior dealmakers at a Australian British Chamber of Commerce lunch hosted by ansarada Wednesday. A strong stock market, low acquisition financing costs and slow to moderate economic growth will help propel deals during the rest of 2015 […] The post Dealmakers forecast strong M&A deal making in Australia appeared first on ansarada.
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    Erik FolgateErik Folgate

  • 5 Tips to Make Your Website More Mobile-Friendly

    Erik Folgate
    20 Apr 2015 | 8:35 pm
    Tomorrow Google is officially rolling out an update to its algorithm that will reward websites for being mobile-friendly. Over 60% of all search traffic comes from mobile devices for small businesses. Marketers and SEO consultants have bene scrambling for the past few months to make sure their own websites and their clients’ websites comply with this update. In true Google fashion, they were very vague about what constitutes “mobile-friendly”, but they did at least offer up this tool to make us feel warmy and fuzzy if we “pass the test”. If you’re like many…
  • Relevant On-site SEO Techniques in a Post Google Panda World

    Erik Folgate
    25 Jun 2014 | 2:06 pm
    Google has changed their organic search algorithm hundreds of times over the past few years, but it has been several large changes in the algorithm that have raised the attention of industry experts. Google Panda and Google Penguin changed the game of optimizing websites forever. Panda put a strong emphasis on quality website design, architecture, code, and content. Penguin put a halt on spammy link building practices, link farms, and other black hat link acquisition methods. I think a lot of marketers have become so paralyzed by these updates and focused on “content is king”,…
  • Are you Violating Google’s Quality Guidelines?

    Erik Folgate
    23 May 2014 | 11:48 am
    One of my biggest pet peeves is “SEO experts” who continue trying to game search engines. I have news for you: You’re not an SEO expert if your way of thought begins with how you can manipulate search results. Search Engine Optimization should not even be thought of as a separate discipline or activity when it comes to building a quality website with qualified and sustainable organic traffic. There are still websites out there engaging in practices that violate Google’s Webmaster Guidelines. I recently came across a client with old doorway pages living on their…
  • How to Approach Internet Marketing Like Heisenberg

    Erik Folgate
    11 Aug 2013 | 3:18 pm
    The first of the final eight episodes in AMC’s television series Breaking Bad starts tonight, and it will be the end of one of television’s greatest characters, Walter White, played by Bryan Cranston. I got sucked into the series last summer when I burned through all four seasons on Netflix, then jumped in on the first eight episodes of the fifth season that were airing live on AMC at the time. I gotta say, I HATE following television dramas as they occur, because I cliff hangers annoy the crap out of me. Heisenberg, Walter White’s alter ego in the show, is probably one of…
  • There’s No Secret to Getting on the Google Carousel

    Erik Folgate
    15 Jul 2013 | 7:55 pm
    Google has finally done something to help out the little guy in search results. For years, restaurants, hotels, and other entertainment businesses have been pushed out of premium search results by websites with higher domain authority. For instance, a Google search such as “Hotels in Orlando” will typically be dominated by Expedia, Tripadvisor, and Kayak results. A couple years ago, Google tried to combat this by embedding Google Local Listing results straight into the organic search space. Some SEOs called this the “7 Pack”, because it typically displayed seven local…
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in April

    Cheryl
    2 May 2015 | 9:40 am
    I moved speechbubble / Drink Up Columbus HQ a few weeks ago! I mean sure I moved it all of “one door down” but it was still a thing OK. My assistant and I then spent two hours trying to hang up a client wall and then my landlord popped in and looked at it awkwardly and said “I had a level you could have used” and I said “we… did use a level.” Then I hit myself in the face with a hammer in shame. So anyway come visit some time. Bring a level. Shit that happened in April: After months of hard work my partners and I debuted the Cbus Ale Trail and 2015…
  • Blowout Babe

    Cheryl
    20 Apr 2015 | 2:20 pm
    Hair stylists regularly tell me that my hair is a stylist’s dream, so I guess that hair stylists are sick fucks because my thick, frizzy, curly hair is the stuff of nightmares. Anyway, my friends at The Blowout Bar recently asked me to be a hair model for their new style menu and I never turn down the chance to not wash my own hair so here are a few of the pics from the shoot:
  • Shit I Did in March

    Cheryl
    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar (614) Magazine: Booze News 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Drink Up Columbus‘ four year (!!!) anniversary party will be May 28. Stay tuned for details! Only two more days to order my specially curated Modest Box – there’s some damn cool stuff in there, kids I’m nominated…
  • Buy my Box

    Cheryl
    10 Mar 2015 | 10:25 am
    A rough approximation of the email thread when Andrea from Modest Box asked me if I would be willing to curate a box with some of my favorite Ohio-made products: Andrea: Would you like to curate a Modest Box? Me: Sounds like fun! Andrea: Let’s schedule a photoshoot with you and your box Me: …LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL Andrea: CHERYL THAT IS NOT WHAT I MEANT Vagina jokes aside, I had so much fun picking the products for my Modest Box. The retail value of the box is $115, but they negotiated some good deals so they can sell it for $75, which includes shipping! The…
  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
 
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    Voices of the Past

  • Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    3 May 2015 | 2:28 pm
    The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick I’ve been working in (and with) social media for several years now. Despite all the emerging services, there’s been very little that’s actually new in approaching it. Guy Kawasaki is someone I respect, and it’s the reason for looking … Continue reading Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook → The post Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook appeared first on Voices of the Past.
  • GLAM-Wiki Program Report: Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Mar 2015 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings … Continue reading GLAM-Wiki Program Report: Cultural Collaboration through Wikipedia and The Commons → The post GLAM-Wiki Program Report: Cultural Collaboration through Wikipedia and The Commons appeared first…
  • Paging the Past: A compelling gaze into “the belly button of the ancient world”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    22 Feb 2015 | 1:02 pm
    Title: Delphi: A History of the Center of the Ancient World Author: Michael Scott Genre: History Publisher: Princeton Release Date: 2014 Format: Hardcover Pages: 440 Note: This book was provided by press.princeton.edu as a review copy, though opinions below are entirely my own. Living in a world that seems to inject an element of magic … Continue reading Paging the Past: A compelling gaze into “the belly button of the ancient world” → The post Paging the Past: A compelling gaze into “the belly button of the ancient world” appeared first on Voices of the Past.
  • Paging the Past: No Greater Valor and the role of faith in a pivotal WWII battle

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    18 Feb 2015 | 3:50 am
    Title: No Greater Valor: The Siege of Bastogne and the Miracle That Sealed Allied Victory Author: Jerome R. Corsi Ph.D. Genre: Nonfiction Publisher: Thomas Nelson Release Date: October 28, 2014 Format: Hardcover Pages: 384 Source: http://www.amazon.com/No-Greater-Valor-Bastogne-Miracle/dp/1595555218/ref=sr_1_1?s=books&ie=UTF8&qid=1424259376&sr=1-1&keywords=no+greater+valor The role of faith in the military is a worthy subject as it plays a key role in a … Continue reading Paging the Past: No Greater Valor and the role of faith in a pivotal WWII battle → The…
  • Book Review: Dek Unu

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    4 Feb 2015 | 10:54 am
    Title: Dek Unu: Another Tomorrow Author: Gor De Meel Publisher: New Generation Publishing Release Date: November 24, 2014 Source: http://www.amazon.com/Dek-Unu-Tomorrow-Gor-Meel/dp/1910266442/ref=sr_1_1?ie=UTF8&qid=1428173861&sr=8-1&keywords=dek+unu When I read a book review that says “I could not put this book down” I’m always a bit skeptical. But Dek Unu qualifies for this superlative statement. The only thing I knew about it … Continue reading Book Review: Dek Unu → The post Book Review: Dek Unu appeared first on Voices of the Past.
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    Digital Jungle

  • Understanding and Using Chinese KOLs

    Meg DeJong
    3 May 2015 | 11:31 pm
      What are Chinese KOLs? Chinese KOLs (Key Opinion Leaders) usually have millions of followers on social networking sites, such as Weibo (which boasts an impressive 600 million accounts), and therefore have a lot of influence. Since China has a collectivist culture, followers’ buying decisions are heavily influenced by KOLs. Chinese people are more likely Read More The post Understanding and Using Chinese KOLs appeared first on Digital Jungle.
  • Chinese Luxury Consumers Do Their Research

    Meg DeJong
    26 Apr 2015 | 6:14 pm
      Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal wealth, Read More The post Chinese Luxury Consumers Do Their Research appeared first on Digital Jungle.
  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
  • Three-year, multiple-entry visas for Chinese Travelers

    Matt McDougall
    14 Apr 2015 | 7:04 pm
      With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an Read More The post Three-year, multiple-entry visas for Chinese Travelers appeared first on Digital Jungle.
  • China Plays Critical Role in Successful Launch of Apple Watch

    Eliot Liang
    14 Apr 2015 | 6:12 pm
      From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the Read More The post China Plays Critical Role in Successful Launch of Apple Watch appeared first on Digital Jungle.
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    socialmouths

  • How to Optimize Your Welcome Email to Make the First Sale

    Francisco Rosales
    27 Apr 2015 | 8:22 am
    The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business. Why? Very simple… The one message every single person expects from you is a welcome email. They all know it’s coming. The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook. This is why, according to EasySMTP, welcome emails have 86% higher unique open rate 196% higher unique click rate Welcome emails have 86% higher open rate and 196%…
  • The 9 Fundamentals of Executing A Successful Email Marketing Campaign

    Paras Arora
    16 Apr 2015 | 10:13 am
    No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined. So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission. How? By aligning your offerings to the persona of your customer. In…
  • Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

    Francisco Rosales
    25 Mar 2015 | 7:52 am
    Dump your Email Subscribers?! I know what you’re thinking… No, I’m not insane. In fact, I do this every year. In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same. Your email subscriber is your most important lead I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them? Let’s start by looking at the reasons why… Why you need to dump your email subscribers…
  • 10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

    Francisco Rosales
    13 Mar 2015 | 12:12 pm
    Most people look at transactional emails as… well, let’s say it… a transaction. We need to welcome you after signing up, or we need to confirm that we got your order, right? But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business. Why? Well, in email marketing you want to achieve 3 things: Get your subscriber to open your emails Get them to click through Convert those clicks into sales And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much…
  • How to Optimize Your Email Campaign through A/B Testing

    William Johnson
    3 Mar 2015 | 8:40 am
    Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect. We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts. If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails. We are talking about A/B testing your email automation campaign that tells you what works and what does not and then why. Why A/B Testing You may have…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • No Problem vs My Pleasure

    David Chism
    27 Apr 2015 | 12:46 pm
    This AM I was grabbing some groceries at our local Wegmans when the cashier came over to help put the bags into my cart after the transaction was finished. I could have handled it myself, but I appreciated the initiative. I thanked the lady who then replied, “no problem!” I do not know about you, but I would say we Americans are all wired to respond to helping someone with the same phrase, “no problem.” I know I do or DID! Yes, I have been trying hard to break the habit of using the words, “no problem” and replacing them with, “my pleasure.” When you use the words “no…
  • How Exercise Can Help Grow Your Business

    David Chism
    15 Apr 2015 | 6:24 am
    A few years ago, I heard Kevin Nolan (Nolan Painting) give a brief talk about how a regular exercise plan helped him in his business. He would go on an early morning run before his morning business meetings. Kevin explained that he was more alert, creative and focused during the first few hours of those important meetings. By lunch time, his endorphins were back to “normal” levels. In order to get a second dose, he would have to go on a midday walk or run, which was not always possible. So he determined to use the mornings for his most productive times to work on growing…
  • Quick Tip on Getting Honest Customer Feedback

    David Chism
    2 Apr 2015 | 10:05 am
    Most contractors I know have some sort of survey they give to their customers when they finish the job. Many times, the surveys are long and detailed. I think for awhile that worked. Yet now with all the online reviews that are available and everything is so much more fast pace, I believe the surveys need to be shorter and right to the point. You as a contractor really want to know if your customer is a raving fan. If not, what can you do to make them customers for life? In the video below, I share one simple tip that simplifies the survey using a rating system (aka NetPromoter). It is a…
  • Quick Tip on Using Do Not Disturb Feature on Your iPhone

    David Chism
    23 Mar 2015 | 9:44 am
    I made a quick 2 1/2 minute video on how to use the do not disturb feature on your iPhone or iPad. Minimizing Distractions One of the hardest things to do with the digital age we live in is to know when to take a break from technology. We might all have different reasons of why we need to shut off the reminders and notifications. For example, I know I have heard from a few of my clients telling me that they have missed important calls from a spouse when doing an estimate, because they made it a policy to keep their phone either off or in the vehicle. With the do not disturb feature, you can…
  • Use LinkedIn For More Than Just Building Connections

    David Chism
    11 Mar 2015 | 5:59 am
    LinkedIn made some major improvements in 2014. There were times a few years ago when I wondered if LinkedIn was going to stay in the game. Many businesses moved their resources over to Facebook for a time, but I am beginning to see them slowly migrate back to LinkedIn, which I think is a great move. LinkedIn pulled through. It has once again become a very strong place for companies to network and grow their businesses. LinkedIn Isn’t Just for Quick Research I recently heard a group of experts at a painting conference discuss social media tools and best practices for painting…
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    Eli Rose Social Media

  • Consistency is (Also) Key for Long Term Client Growth

    LizJostes
    4 May 2015 | 4:00 am
    Patience is a virtue, or so they say. And consistency is key. We talk a lot about how steady, consistent social media and business blogging efforts are necessary in order to be effective online. But another aspect to consistency in your business is how it relates to sales and long term or repeat customers. I am not a patient person by nature, but over the years that we’ve had this business, we’ve seen time and again how consistency in social media and blogging, plus ongoing customer service and email support, has paid off. I feel like the trickiest part of this is being patient…
  • Your Curated Awesome for 5.1.15

    KristinZaslavsky
    1 May 2015 | 4:00 am
    Happy May Day! For me, this day will forever make me think of “The Handmaid’s Tale”. Does it remind you of anything special? The Oregon Trail Generation Growing up in the age just before social media is a truly special privilege. Plus, as an added bonus very few of us *actually* died of dysentery. How to Seem Smart in Meetings without Really Trying Because this is what most people are looking for, isn’t it? To be fair, I do think that making sure everyone is paying attention and on the same page is crucial – and that often means repeating things. Case Study in Responding to…
  • BoardBooster, a Pinterest Scheduling Tool

    LizJostes
    29 Apr 2015 | 4:00 am
    Pinterest is a popular social media platform that’s so different than all the rest. For starters, it’s completely visual. Next, it uses “boards” to organize your posts (called “pins” or “repins”). Pinterest is considered *the* viral platform, and the activities that take place on Pinterest aren’t ones that jive – shall we say – with existing social media management tools like Buffer, HootSuite, TweetDeck, or Sprout Social. Pinterest works so differently than Facebook, Twitter, LinkedIn, and Google+, and because of that, it…
  • How to Respond to Outraged Comments on Social Media

    KristinZaslavsky
    27 Apr 2015 | 4:00 am
    There’s a rumor going around which may or may not be true: Kanye West is getting an honorary degree from the School of the Art Institute of Chicago. People are very vocal about this rumor. To a large degree, those people are displeased. The School of the Art Institute of Chicago is directly affiliated with the Art Institute of Chicago. However, they are not the same entity. Angry people tend not to care very much about fine definitions likes this. As a result, The Art Institute’s Facebook page got quite a few angry comments about this rumor. They posted a message that said while…
  • Your Curated Awesome for 4.24.15

    LizJostes
    24 Apr 2015 | 4:00 am
    This week has been more eventful than usual. Google’s new mobile-friendly algorithm rolled out, as did news of Facebook’s newest algorithm change. Catch up on the social media and SEO scoop you missed with this week’s Curated Awesome. Bing, Yahoo and Google: Can you SEO Strategy Remain the Same for All Three? So much SEO strategy and planning is done with the (sole) focus placed on Google. But Google isn’t the only option out there, and the facts of the matter are that Bing and Yahoo do favor some different elements in their search algorithm. Spam is Killing my…
 
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    Ari Herzog's Blog

  • I Ate a Pretzel Last Night

    Ari Herzog
    2 May 2015 | 10:24 am
    That’s right. Paleo me ate a pretzel. Dipped in cheese. I ate some bread, too. They were delicious. I don’t eat bread products often. I tend to avoid sugar and anything that breaks down into sugar. I started the paleo lifestyle in July 2014 and I maintain it about 90% of the time. And those occasions when I eat bad foods? I embrace those 10% meals, chew everything to savor what I’m tasting, and smile. Thanks for reading. Please sign up to receive blog posts by email.       
  • The Gender Gap

    Ari Herzog
    28 Apr 2015 | 3:09 pm
    Facebook gives you a choice of 58 genders to associate your profile. I’m a male — but I could just as easily choose to be agender (someone with no gender or a neutral gender), bigender (someone who is male and female at different times), pangender (someone who is male and female with a third fluid), transgender (someone whose current gender is different today than at birth), or something else. That’s just gender. Don’t get me started about sex as it’s inaccurate to say a man automatically has a Y chromosome or a woman automatically has two X chromosomes. You can…
  • Yikes! 10 Years on Facebook…!

    Ari Herzog
    26 Apr 2015 | 3:42 pm
    I created my Facebook account as a graduate student when the site was only available to people with .edu email addresses. The date was Saturday, April 30, 2005 at 1:16 a.m. EDT. As my 10-year anniversary approaches, it won’t be a normal online day but one of a few things will happen: I will deactivate my account for an indeterminate period of time. I will take a sabbatical for an indeterminate period of time. I will only post milestones on my wall. I will do nothing with my wall and only comment on friends’ updates. I will share everything I do online to Facebook, turning it into…
  • Why Your Website Might Lose its Google Rank

    Ari Herzog
    20 Apr 2015 | 2:44 pm
    Starting April 21, 2015, Google is penalizing any website from appearing in its search results if the website is not mobile responsive. This means if your website has small text, links too close together, or other elements that prevents Googlebot from reading it on a smartphone or other mobile device, you’re in trouble. Andrew May explains the rationale in a longer post about the importance of mobile web design — but the takeaway is you need to run your website through Google’s free tool to determine if you are mobile friendly. I live in northeast Massachusetts and I ran…
  • Be Wary of Absent Ties

    Ari Herzog
    15 Apr 2015 | 9:41 am
    …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames. Absent ties are people who you “nod” to, such as others living on your street or Starbucks baristas. I recently wrote about wanting weak ties on Facebook and LinkedIn. I still do. It’s irrelevant to me if you are…
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    Marketing

  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    28 Apr 2015 | 4:00 pm
    Précis:  How to choose the right social media monitoring tool. How luxury brands are using social networks and the latest stats on social media ad performance. Luxury Brands and Social Media A new report from RE-UP explores how luxury brands are currently using social media and how across this year they must accelerate their engagement levels. Luxury brands still struggle to find the right balance between digital communications and scarcity management. In an era of digital ever-everything (connections, accesses, information), the challenge is to embrace this change to root luxury brands…
  • Inside Snapchat

    David Howell
    28 Apr 2015 | 4:00 pm
    Précis:  Snapchat has been quietly building its user base to the reach a point where its mixture of video, photos, text and drawings is now a fertile environment for innovative marketing. Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown founded Snapchat in 2011. Melding photo, video and textual content together and taking the best features of Facebook, Twitter and Instagram, Snapchat quickly became a social media platform that offered a new way to share content.   Related Content:  Inside LinkedIn Inside Pinterest Image:  Primary Event:  The…
  • Inside Vine

    David Howell
    21 Apr 2015 | 4:00 pm
    Précis:  Video has become the content of choice across the social media space. Vine founded short looping video, but can Vine survive against Instagram? Founded in 2012, Vine became somewhat of a phenomenon. Purchased by Twitter the same year, on its official launch a year later, the app became the most downloaded free application on the iOS App Store.    Being able to easily record a six-second piece of video was quickly seized by users who began to explore the possibilities that this new format offered to them. Brands were also quick to test how they could leverage these…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    21 Apr 2015 | 4:00 pm
    Précis:  Facebook social logins. Why Middle East prefers WhatsApp to facebook. Opt in rates for push notifications drop. And social video continues to flourish. Facebook Video Ads Flourish A new piece of research from Kinetic Social reveal that Facebook’s ad performance has been stellar over the first quarter of this year – increasing by a massive 266%. In addition, click-through rates for video (mobile and desktop) was up 57%. And 31% of Facebook ad budgets have shifted to video. Related Content:  In Finance, Building Engagement on Social can Reap Big Rewards Inside…
  • In Finance, Building Engagement on Social can Reap Big Rewards

    Dave Landry
    21 Apr 2015 | 11:41 am
    Précis:  When financial institutions step-up on social media, it makes both dollars and sense. Banks are not known for their social media prowess. Until recently, even some of the biggest financial institutions had no social media presence at all. Most social media supervisors working in the financial industry have nowhere to go but up, and they should consider the opportunities they have to elevate their institution's presence online. Use Social Media to "Listen" — But Don't Stop There Related Content:  Inside LinkedIn Inside Twitter Image:  Primary…
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    EduTek n Social Media Advisor

  • Marketing Technology Virtual Conference

    EduTek_SocialMedia Consultant
    4 May 2015 | 3:09 am
    You can join the Marketing Technology Virtual Conference on 8th May at 11am ET. According to Marketing Technology Virtual Conference 3 experts will talk big picture about how the new technologies are changing marketing along with real tips and strategies for getting at the data you need so that you can convert leads to revenue, and drive conversion with content. ‘Your FREE pass includes access to: Three actionable sessions with live, interactive Q&A Networking lounge for discussion with your peers and speakers Expert advice and tips from our sponsors Special attendee-only resources’…
  • Why Customize Your Tumblr Profile?

    EduTek_SocialMedia Consultant
    1 May 2015 | 2:08 am
    Tumblr is a social networking microblogging platform that allows you to post multimedia and other forms of content to a short-form blog that can be shared with others. You can visit Tumblr by clicking here. You can create your account and based on your user name, your URL will be provided. Mine can be accessed by visiting http://smmconsultant.tumblr.com/ Tumblr lets you do wonders! You can perform following things easily. You can Create a blog using text, photo Quote (you can quote from your blog and provide the link of the blog post) Share other blogs by providing the link Recreate a real…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    26 Apr 2015 | 10:30 pm
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing
  • Education on Air

    EduTek_SocialMedia Consultant
    19 Apr 2015 | 10:34 pm
    Join the free online ‘Education on Air’ conference organized by Google on 8 & 9 May 2015. Explore the details of conference by clicking here. You can add your voice by joining the conversation through Twitter or Google+ The screenshot of interactive image from the conference page is given below.
  • Interested in Exploring ‘Elevate’ by LinkedIn?

    EduTek_SocialMedia Consultant
    13 Apr 2015 | 4:39 am
    LinkedIn is launching a social engagement tool ‘Elevate’ so that the employees of the companies share great content to make the company a socially engaged one. Elevate empowers employees, the company’s most credible spokes persons. Since employees will be having many connections, their sharing content will boost both employees’ as well as company’s credibility. To read the rest of the article, visit my LinkedIn blog post at http://linkd.in/1yobO3N 
 
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    Madras Geek

  • Best Portable Netbooks/Tablets Available in 2015

    Srivathsan G.K
    9 Apr 2015 | 11:34 am
    Tablets and netbooks are becoming very popular alternatives to larger devices such as laptops and typically, with popularity comes a great deal of choice. With different operating systems available, such as Apple’s iOS and Google’s Android, which are both great for streaming videos, playing games and sharing photos on social networking sites and Windows, which is perfect for creativity and productivity on the move, consumers are spoilt for choice.  The iPad Air 2 The iPad Air 2 is arguably the best tablet on the market for 2015. Although Apple products often come with a premium price…
  • Sell Mobile phone for Cash in a Quick and Simple Manner

    Srivathsan G.K
    17 Feb 2015 | 4:11 am
    Smartphones are the norm these days. Do we even remember what it was like to use those prehistoric ‘dumb’ phones? Good Lord! How did we do it? After smartphones took reign, phones that once used to be mere means of calling and texting (and an occasional game of Snake) has transcended into much important roles. It has become your camera, laptop, GPS, weather reporter, gaming platform and much more. And just when you thought that this piece of device couldn’t get any better, voila, it smacks you right in the face by flaunting some really cool feature that you in your wildest imagination…
  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
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    smcdallas.org

  • Social Customer Service and Facebook Marketing Up Next

    Laurie Shook
    28 Apr 2015 | 1:21 am
    Welcome to baseball season and baseball metaphors. Social Media Dallas has a couple of heavy hitters on deck for its May and June programming. Customer Service at the Speed of Social on May 21st features big brands speaking about the challenges dealing with customers, fans and haters under the spotlight of social media. We’re fortunate to have some well-known brands appearing on our panel, including Southwest Airlines, Samsung and TXU Energy, moderated by Alex Tan, Executive Director at Golin. Our panelists include: Ashley Pettit, Social Business Manager at Southwest Airlines John Valadez,…
  • Speakers offer recap of top trends from SXSW Interactive.

    Amber Freeland
    24 Apr 2015 | 2:39 pm
    Miss out on SXSW this year? Social Media Dallas was pleased to host a trio of speakers recapping some of the top trends from this year’s SXSW Interactive Festival in Austin, Texas. The first speaker was Catherine Cuellar, Executive Director of Dallas Arts District, who talked about how crowd engagement can be measured in today’s quantified world. Thanks to digital security camera feeds and mobile apps with check-in features like Facebook, FourSquare and Swarm, event managers can measure the activity of a crowd and even guide their behaviors at large events like SXSW. Some of this…
  • Insights from Social Media Dallas Survey

    Laurie Shook
    21 Apr 2015 | 1:56 am
    Thanks for completing the recent Social Media Dallas survey. Your responses were chock full of useful and actionable ideas for new topics, speakers and organizational practices. First and foremost, we learned a bit more about you. Social Media Dallas audience consists of decision-makers with expertise in social media, marketing and digital/web. Decision-makers. Seventy-seven percent of our audience is decision makers, including managers, executives and the more than 15% of you who own your own businesses. Buyers. Many of you have a role in evaluating, recommending and purchasing goods for…
  • 4 Reasons to Volunteer for an SM Dallas Board Position

    Laurie Shook
    14 Apr 2015 | 1:28 am
    A surprising insight in the recent Social Media Dallas survey is that many don’t perceive there are volunteer opportunities. I’m here to dispel that notion. Volunteer opportunities are legion! Each year, board positions are available for interested members. Applications are being accepted through April 27th for the upcoming year. You can apply here. There are at least 4 solid reasons to volunteer for a board position. Enhance Existing Skills. Are you seeking to position yourself for a new job opportunity by enhancing skills such as Promotions or Communications? The work you do in…
  • Social Media Dallas Partnering with BIA/Kelsey National and the GoLocal Awards

    Teri Guill
    25 Feb 2015 | 8:54 am
    I am pleased to share that I was recently invited to be part of the BIA/Kelsey National GoLocal Awards, as a judge for the Strategic Use of Digital Marketing category. The GoLocal Awards honor the best in national brand marketing targeting local users, and I am so excited to be part of the event on behalf of Social Media Dallas! In addition to the GoLocal Awards, the BIA/Kelsey National Conference is dedicated to exploring key trends and opportunities in local spaces for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018, and they have…
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    Rick Mahn

  • The Storm & The Reward

    rickmahn
    4 May 2015 | 11:53 am
    After a pretty good thunderstorm yesterday evening… We got a nice reward in a full panoramic rainbow.
  • First Ride – 2015

    rickmahn
    15 Mar 2015 | 10:22 am
    Got the bike out for the first ride of the 2015 season. Looking forward to the next seven or so months of riding!
  • Happiness CDXXXVIII

    rickmahn
    9 Mar 2015 | 7:15 am
    On my way to a client this morning, I was lucky to view this:  
  • Happiness CDXXXVII

    rickmahn
    13 Dec 2014 | 4:30 am
    Impatient with life? Take Monday off and get up early. Sit back, relax, watch the day pass by and wait for the sunset… It’ll help with all the days that follow.
  • Playlist – U2 Live!

    rickmahn
    12 Dec 2014 | 9:43 pm
    A few months ago I shared a playlist called Darker Shade of Lunacy, and I said I’d share a few more playlists as I finished putting them together. The truth is that I get them done when I damn well feel like it. So this one for live U2 tracks has been done for several weeks, but I finally made time to share it with you. Frankly, with U2 you can’t go wrong with arranging them in whatever order you like. In this case, I’ve attempted to arrange them chronologically. You can judge how well I’ve done. Also, since U2 doesn’t have a lot of live albums out there, they…
 
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    Ernest Barbaric

  • How to build an editorial calendar (for a meaningful life)

    Ernest Barbaric
    1 May 2015 | 11:02 pm
    I’ve been a terrible marketer. One of the most important elements of building a platform, and creating deep relationships with your community is to create valuable content. Consistently. Well, I’ve been slacking. I haven’t posted a new article for over 4 months now, and my “publishing anxiety” level finally met my procrastination level. The problem wasn’t that I had writer’s block, or that I somehow became illiterate since then. The problem was that I didn’t feel confident about my writing, and how that writing would serve my greater purpose. So, I went back to the cave (newly…
  • How to Stop Burnout, Reduce Stress & Boost Creativity

    Ernest Barbaric
    7 Dec 2014 | 12:37 pm
    Looming deadlines. Never-ending to do lists. Being creative on-demand. Dealing with constant change as well as an overflowing inbox. This is reality for most marketers and entrepreneurs. It’s also the cause of burnout, fatigue and anxiety. This is why good ideas die before they see the light of day. Our minds are too busy dealing with these stressors, to muster enough power for creative thought and meaningful action. I don’t talk about it much, but I often battle anxiety, fear and melancholia even after 8 years of running a pretty successful business. Just two weeks ago, we had another…
  • How To Find Your Voice, Dare To Be Vulnerable & Live Your Brand

    Ernest Barbaric
    4 Nov 2014 | 8:39 pm
    A few months ago, on a Thursday evening, I got a call from a friend. He was part of an organizing committee for a WordPress conference to be held in Calgary that weekend. It turned out one of their morning speakers had to cancel at the last minute and now he was looking for a replacement that would speak on something related to blogging in 2 days time. And that is how I came to give the most naked and vulnerable talk of my speaking career. In front of about a 100 bloggers, developers and entrepreneurs. Instead of preparing one of my usual strategy and principle loaded presentations, I gave an…
  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
  • Love As a Marketing Strategy

    Ernest Barbaric
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
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    HarveyLeach Media Training

  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
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    Digital Marketing Consultancy

  • How long form content can boost your SEO

    Jamie Riddell
    28 Apr 2015 | 1:41 am
    Long Form Content can be defined as longer articles over 1,000 words. They focus on one topic and ensure maximum focus and relevance. Some call this the “one inch wide, one mile deep’ approach. It has the potential to be very attractive to search engines and support higher natural search positions when written well and […]
  • Praise for our SEO Audits

    Jamie Riddell
    22 Apr 2015 | 3:25 am
    We are delighted to share a recent client testimonial for an SEO Audit.  The client is Native Eye Travel, a specialist adventure tours company.    Native Eye Travel provides small group adventure tours in Africa, Asia, Middle East and Europe. As a growing business we are keen to capitalise on natural search traffic to grow […]
  • What is Mobilegeddon and how can you avoid it

    Jamie Riddell
    8 Apr 2015 | 9:00 am
    ‘Mobilegeddon’ is the impending Google Algorithm change. On the 21st April, Google will highlight mobile friendly sites in their algorithm, to the detriment of non mobile friendly websites.  If your site is mobile friendly then please move along. If you’re concerned about mobile friendliness then read on… Before we start, this site is NOT mobile friendly. It […]
  • SEO Tip: How to identify the frequency of your Google indexing

    Jamie Riddell
    8 Apr 2015 | 7:04 am
     Google loves fresh, unique content.  One of the key considerations for any SEO strategy must be content. Both the quality of content and frequency of updating. The frequency is important. When Google visits your site it will check for fresh content. If your site has not been updated for some time, then Google will come back less […]
  • 5 Ways to Stop Comment Spam on your WordPress blog

    Jamie Riddell
    25 Feb 2015 | 3:54 am
    Comment Spam can be such a pain. If left unchecked it can harm your website with malicious links, damaging your site credibility and providing a bad user experience. However, it is actually very easy to prevent comment spam without totally closing comments altogether. Here are 5 ways to prevent comment spam. 1. Implement Akismet This plugin […]
 
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    Kommein

  • Social Media Marketing All in One for Dummies – 3rd Edition – On Sale Now & Available for Review

    Deb Ng
    7 Apr 2015 | 5:46 am
    I’m pleased to announce my third book – actually a rewritten & updated version of my second book, co authored with  Jan Zimmerman  -Social Media Marketing All-in-One For Dummies – is now on sale. It seems funny now but… Social Media Marketing All-in-One For Dummies  was quite an adventure. I wrote much of it over last summer after a tree in our backyard was struck by lightning and we lost our WiFi connection, a connection that hasn’t worked the same since. For several months I had to rely on coffee shops and kind neighbors (thanks, Sarah!)  in order to…
  • Facebook Is What I Show You

    Deb Ng
    26 Mar 2015 | 5:42 am
    If you were to judge me solely by my Facebook posts, you would see someone who is witty ( I hope), provocative (I’ll let you decide),   self deprecating, well-read (if Radar Online and TMZ make one well read), up on current affairs, rocking the parenting, and ever so connected and  successful. At least that’s the me I’m putting out there. Also, if you were to judge me solely by my Facebook posts, you might consider me someone who spends entirely too much time on Facebook and you would be absolutely right. You have the right to make that judgement because  I make the…
  • 5 Reasons Your Blog’s Slideshows Are Killing Me

    Deb Ng
    24 Mar 2015 | 5:12 am
    Enough with the slide shows on your blog already. I know why you do it. I know you get more page views and more opportunities to show your advertisers you’re getting more pageviews, but for me – your average reader – slide shows suck. Very few bloggers do them right and as a result I won’t spend much time on posts with slide show. Here’s why: 1. Blog slideshows are an assault on my senses As I said, very few blogs do slideshows right. In most cases the photos are too slow to load and the page the slide show is hosted on is surrounded by ads.   While waiting for…
  • Public Typo Shaming: The Passive Aggressive Approach to Good Grammar

    Deb Ng
    6 Mar 2015 | 6:18 am
    Yeah, I typo but it’s rarely ever intentional. I read through my work, I make corrections, and sometimes I go through several rounds of editing before I publish. Still, I miss things. We all do. So while I do agree we should all proofread our stuff before hitting “Publish” or “Send,” there are times when I’m willing to see past a typo to the bottom line. Casting the First Stone Everyone from CEOs to newspaper executives leave a typo behind. Yes, it can be cringe-worthy. Yes, it can be distracting. But is it so distracting that I will call that person out…
  • Freelancing Doesn’t Look Like This:

    Deb Ng
    26 Jan 2015 | 11:08 am
    While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that freelancing is this easy, carefree, barefoot, lifestyle. It couldn’t be farther from the truth. Let’s put aside the fact that the woman in the photo is sitting on an extremely rocky beach. I mean, comfort isn’t essential for anyone working full time at anything, right? I know that when I need to dig in and get work done the first thing I do is look…
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    Jeffbullas's Blog

  • 10 Types of Visual Social Media Posts That Get Shared Like Crazy

    Anna Guerrero
    4 May 2015 | 8:01 am
    Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life – there’s a catch. And it isn’t not needing a huge budget or incredible graphic design skills. When it comes to content creation, many people make this simple mistake: they add more visuals just for the sake of it. This is a basic approach. Smart content marketers create visual…
  • 10 Content Marketing Mistakes That The Amateurs Make

    Jeff Bullas
    1 May 2015 | 8:01 am
    Content marketing is time consuming. Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. Many of us do. Blog posts take hours to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint. One way of thinking about great content marketing is that you are building an audience before you…
  • 8 Top Instagram Accounts Marketers Need To Keep Their Eye On

    Kate Funk
    30 Apr 2015 | 8:01 am
    Instagram ticks all the boxes for an app that managed to pick the top trends on the web. Social, mobile and visual. When it started it didn’t even have a website. It was just an app. That has now been fixed. The pervasive social media networks have become a marketing trend has been proven to be a useful and effective promotion vehicle for businesses, organizations and even private individuals. First it was thought to be a fad and then it seemed to stick. Through the use of social media platform, you can drive site traffic, draw more potential visitors to your site and further increase…
  • LinkedIn Tips: 5 Big Mistakes You Must Stop Doing

    Ricardo Casas
    29 Apr 2015 | 8:01 am
    So you’ve created a profile on LinkedIn. Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users. Right? Not quite. There are a few things you should never do on this professional networking site. LinkedIn clearly states that its mission is to “connect the world’s professionals to allow them to be more productive and successful,” This means family selfies and cute cat photos are not something you should post here. You might have got…
  • 3 Terrific Tips to Increase Your Facebook Reach

    Judith Schneider
    28 Apr 2015 | 8:01 am
    Facebook enticed you to play and then they made you pay. It’s almost the perfect business model. You spent a ton of money investing in getting likes, shares and comments. This also enticed other people to join Facebook. Facebook then collected the demographic and social data about all your fans and friends and now sells the data back to you. We call it “Facebook targeted advertising”. It’s the freemium web monetization model on steroids. But we are all still having fun. Aren’t we? So what’s Facebook’s organic reach? When Facebook first started…
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    SMP Updates

  • Flytxt's Client, Vodacom Mozambique, Shortlisted for Total Tele Africa Award

    4 May 2015 | 11:53 pm
    DUBAI, UA/PRNewswire/ --Flytxt, a leading Big Data Analytics solution provider for Communication Service Providers (CSPs), announced today that its client, Vodacom Mozambique, the leading operator in Mozambique, has been shortlisted as finalist fo...
  • Content Marketing World 2015

    4 May 2015 | 7:40 am
    Content Marketing WorldDate: 8-11 September 2015Location: Cleveland, Ohio  USA, Cleveland Convention Center, USAHear from leading brand marketers at #CMWorld 2015! (Early Bird rates end 31/05/2015) Content Marketing World 2015 will be here be...
  • iCrowdHotels Launches Advanced Hotel Crowdfunding Platform

    4 May 2015 | 5:20 am
    iCrowdHotels provides individual stakeholders with unprecedented access to top-tier hotel property investments around the world          MIAMI/PRNewswire/ -- iCrowd Hotels, Inc., a real estate developer...
  • Incite Summit: West 2015

    3 May 2015 | 1:42 pm
    Incite Summit: WestDate: Monday, 18-19 May 2015 Location: Sheraton, Fisherman’s Wharf, 2500 Mason Street, San Francisco, California, 94133 USA The Incite Summit: West will bring together some of the most well-known global brands and West Coast tec...
  • Finance and Investment Forum Hong Kong 2015

    2 May 2015 | 12:56 pm
    Finance and Investment Forum Hong KongLocation: JW Marriott Hotel Hong Kong (China)Date: 12 November 2015FIF Hong Kong 2015 is a remarkable Forum which will cover the topics of Datacentre, It Infrastructure, Computing and Storage and more.Datacent...
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • Why Do All Company Videos Look Alike?

    Jayson Duncan
    4 May 2015 | 5:45 am
    When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video.  Most of the time, their competitors are doing nothing, but if they are doing video, most videos are not only hard to locate, they look like every other video that has […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their…
  • Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media

    Claire Axelrad
    1 May 2015 | 5:45 am
    Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media”. Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions. It makes people relax. It causes folks to trust […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her…
  • 10 Fantastic Instagram Posts and Why they Work

    Peg Fitzpatrick
    30 Apr 2015 | 5:45 am
    Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is…
  • The Top 10 WordPress Contact Forms

    Lilach Bullock
    28 Apr 2015 | 5:45 am
    The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. In a nutshell, she’s a hugely…
  • The Positive Psychological Employee Advocacy Program

    Wade Harman
    27 Apr 2015 | 5:45 am
    Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. If you own one of the many larger businesses that use employee advocacy programs to help build their social media, then you […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to…
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    Social Media DDS

  • Sometimes Even a Bad Decision is Better Than No Decision

    SocialMediaDDS
    27 Apr 2015 | 5:00 am
        Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.   And yet… Sometimes even a bad decision is better than no […]
  • Desperate Posts: Social Media Shame

    SocialMediaDDS
    20 Apr 2015 | 5:00 am
      I’ve tried to commit to one doing one blog post a week for Social Media DDS.  There have been a few blog post omissions but for the most part, I have honored that commitment.   But to what end? When I review the blog posts that I have published over the past couple of […]
  • Spring Break Social Media Style

    SocialMediaDDS
    13 Apr 2015 | 5:00 am
      In the Midwest, we generally need all of the help we can get to really feel the “spring love”.  The weather is sketchy at best and continues to tease us with bursts of warm weather and then torment us with rain, sleet and yes, even snow. Get to the point Claudia! Social media can […]
  • Social Media Best Times to Post

    SocialMediaDDS
    30 Mar 2015 | 5:00 am
      I must get asked about the best times to post to your social media channels at every event I attend.  I never did the analysis myself and relied on bits and pieces of information that I have gleaned over the years along with actual experience.  But recently I came across this awesome infographic that […]
  • Did You Know? Scheduling Your Social Media Posts

    SocialMediaDDS
    23 Mar 2015 | 5:00 am
      So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting! Did you know? You can […]
 
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    Joshua Swodeck

  • What If You Just Stopped

    swodeck
    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    swodeck
    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
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    blog

  • How to give consumers the best possible content

    Rachael Genson
    28 Apr 2015 | 12:37 pm
    “Content is king.” It’s a familiar adage and one that most marketers know by heart, but in a world where everything from social media and blog posts to whitepapers and video falls under the content umbrella, it raises the question of whether content on its own is truly enough these days. Nielsen Research shows that Americans, on average, consume 8.5 hours of content per day. Add that number to an average 7 hours of sleep time and, as content marketing expert Mark Schaefer points out, you’re already using up nearly 16 hours of your day. The number of hours we have each day is finite,…
  • 3 things to consider when building a customer advocacy program

    Erin Gentry
    21 Apr 2015 | 9:00 am
    Customer advocacy is a powerful tool. According to Nielsen, 92% of consumers trust earned media above all other advertising. Building, engaging, and capturing customer advocacy through a customer advocacy or loyalty program can help companies not only sell more to their loyal fan bases but also to capture new audiences with advocacy content. Unfortunately, once companies decide to build a customer advocacy program, they often jump straight to tactics to build programs, like implementing a sampling program, launching a blogger outreach campaign, creating gamification, or starting a social…
  • Learn how local businesses compete in the Digital Age

    Heidi Burns
    17 Apr 2015 | 12:09 pm
    Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging more digitally, local businesses must compete for customers with companies around the world. Think about this: 85% of consumers searching for local businesses read reviews when deciding where to go. In the midst of this dynamic shopping landscape, technological advancements are giving local businesses a new edge in attracting and converting local customers. This is taking place through a…
  • Making Business Insights work: From the market to the manufacturing line

    Christopher Baldwin
    13 Apr 2015 | 2:50 pm
    “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” – Dr. Seuss Business Insights (BI). How’s that for a loaded term? Everyone talks about it, but the whole theme of BI in marketing seems to be overwhelming the industry. So, how has talking about something so sensical, somehow become ambiguous? From the boardroom to the broadsheet, BI has become a term that baffles, confuses and alludes its audience without actually explaining anything of value. Firstly, I find the way a lot of people talk about ‘insights’ and what they…
  • The ‘What, How and Why?’ of Social Media ROI

    Christopher Baldwin
    8 Apr 2015 | 3:24 pm
    It’s 2015 and Social Media matters. You just need to look at the investment going into this space, across our industry. The latest research from Forrester suggests that retail marketers will spend £3.4bn ($5.2bn) per annum on social media by 2019, that’s a 10.5% compound annual growth rate. That’s all fine and well, but how do we actually use Social Media as marketers? Social Media Marketing is broadly concerned with the creation and utilisation of relationships in the context of the marketplace. Social Media execution is tricky, from the platforms you use, to the way you converse and,…
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    Justin Kownacki

  • How to Change a Broken System

    Justin
    26 Apr 2015 | 9:18 pm
    As much as we celebrate change, there’s an ugly truth to society: Our systems tend to resist most attempts to change them. That’s not necessarily because the people who power those systems are assholes. (Although, yes, some people are just assholes. And when assholes get a little power, their terribleness tends to multiply.) Broadly speaking, … Continue reading How to Change a Broken System
  • 6 Life Lessons from SXSW

    Justin
    23 Mar 2015 | 6:32 pm
    I spent six days in Austin enjoying the 2015 SXSW Film program. Like any conference that’s also a nonstop party, this year’s lineup was inspiring, informative, and over too soon. Here are six takeaways that stuck with me. “The cavalry is not coming.” – Mark Duplass Sound depressing? Well, wait a second. In his heartfelt … Continue reading 6 Life Lessons from SXSW
  • 10 Things Every Freelancer Needs

    Justin
    3 Mar 2015 | 4:36 pm
    Some people dream of quitting their day jobs in order to freelance, but the fear of “what could go wrong” keeps them from making the jump. I’ve done it twice now, once in 2005 and again in 2014. Both times, I did some things well and other things badly. And both times I loved the … Continue reading 10 Things Every Freelancer Needs
  • How Creators Can Win in the Post-Facebook Economy

    Justin
    17 Feb 2015 | 8:25 pm
    “What happens when there’s no independent media left?” A decade ago, this question was unthinkable. In 2005, “new media” was still new and its rules were largely unwritten. To put this in perspective, in 2005 Steve Jobs announced the iPhone’s new video capability by showcasing Tiki Bar TV, a no-budget podcast that was literally filmed … Continue reading How Creators Can Win in the Post-Facebook Economy
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck … Continue reading Why I Quit My Day Job
 
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    BSitko

  • Ratings and Reviews – Oversaturation or Maturation?

    bsitko
    8 Apr 2015 | 4:54 am
    Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had…
  • Set Your Data Free

    bsitko
    30 Jan 2015 | 5:39 am
    Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense…
  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
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    SociableBlog

  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
  • 9 Actions That Define a Working Day In The Life of a Social Media Marketer

    Michael Georgiou
    13 Apr 2015 | 8:17 am
    Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base. To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI. Apart from carrying out a social media strategy effectively, which are the…
  • Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

    Bidisha Gupta
    1 Apr 2015 | 11:55 am
    What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours you will get your desired…
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    Kikolani

  • Fetching Friday – 30 Posts on Marketing and Productivity

    Kristi Hines
    10 Apr 2015 | 12:46 pm
    Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Ways Content Marketing is Going to Change in 2015 by John Rampton Social Sharing: How to Get More People to Share Your Content by Michael Stelzner Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content by Simon Penson 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site by Brian Dean How Often Should Companies Blog? [New Benchmark Data] by…
  • Fetching Friday – 23 Posts on Marketing and Productivity

    Kristi Hines
    3 Apr 2015 | 10:00 am
    Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 5 Ways Blogging Changed My Professional Life by Jordan Fried A Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon 7 Companies That Are Dominating Content Marketing by John Rampton Search Engine Marketing What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday by Rand Fishkin Spam Score: Moz’s New Metric to Measure Penalization Risk by Rand Fishkin…
  • Conference Spotlight: Build Grow Scale LIVE

    Kristi Hines
    30 Mar 2015 | 12:11 pm
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following. Funnel Building – Learn about funnel design, psychology, and building methods. Ecommerce Strategy – Private…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    27 Mar 2015 | 8:00 am
    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner The 10 New Rules Of Visual Content Marketing by Paul Bingham Advanced Content Analysis in Google Analytics by Jeff Sauer 10 Trends Shaping the Future of Branded Content by James Cooper 10 Skills a Digital Marketing…
  • Fetching Friday – 33 Top Posts on Marketing and Productivity

    Kristi Hines
    20 Mar 2015 | 10:00 am
    Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Craft Headlines That Draw People to Your Content by Heidi Cohen Video Blogging: How to Become a Video Personality by Michael Stelzner Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen The Art of Concision: How to Effectively Make Your Point in Fewer Words by Isla Mcketta 10 User Generated Content Campaigns That Actually Worked by Eric Siu Content…
 
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    Cendrine Marrouat

  • On the waterfront

    Cendrine Marrouat
    3 May 2015 | 4:51 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Plaza de Espana, Seville

    Cendrine Marrouat
    2 May 2015 | 10:30 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • In Hana, Maui (2 tones)

    Cendrine Marrouat
    30 Apr 2015 | 10:02 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble. Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • Oodena Celebration Circle, Winnipeg

    Cendrine Marrouat
    29 Apr 2015 | 8:50 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • Gruissan, France (2 tones)

    Cendrine Marrouat
    28 Apr 2015 | 8:15 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble. Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
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    Digital Royalty

  • Social Snacks – Episode 14

    Darren Flores
    30 Apr 2015 | 7:53 am
    What’s new in the world of social media this week? Videos are going vertical, emojis can now be hashtags (say whaaaat?!), and an important tool on Facebook that will change communication during natural disasters and crisis situations. Check it out on this week’s episode of Social Snacks! The post Social Snacks – Episode 14 appeared first on Digital Royalty.
  • Social Snacks, Episode 13

    Chelsea Hartling
    23 Apr 2015 | 12:37 pm
    On this week’s episode of Social Snacks, we’re exploring Ikea’s powerful new furniture, Jay-Z’s new music streaming service, and a recent “life changing” update from Snapchat. Get your snack on! The post Social Snacks, Episode 13 appeared first on Digital Royalty.
  • Social Snacks, Episode 12

    Darren Flores
    3 Apr 2015 | 11:02 am
    This week we dive into some new updates from Tumblr, Lord & Taylor’s new Instagram campaign, and John and Chelsea go head to head with Meerkat and Periscope! The post Social Snacks, Episode 12 appeared first on Digital Royalty.
  • Music to the tune of Facebook

    Chelsea Hartling
    30 Mar 2015 | 5:04 pm
    Facebook made a major update this week that sounds like music to our ears. Musicians, bands, independent artists, and their fans can rejoice because this update is a win/win for everyone. Here’s the deal: Facebook added a subscribe button to the Events section of all Pages on desktop and mobile that once clicked, sends you a notification whenever that Page hosts an event near where you live. So why is this update important for the music industry? Check this out. One of my favorite artists, Josiah Leming, came to town a few months ago and I had no idea. I follow him on every single…
  • Social Snacks – Episode 11

    Darren Flores
    27 Mar 2015 | 10:20 am
    What do Meerkat’s, St. Bernard’s, and Catfish have in common? Social media at this year’s SXSW Interactive Festival (seriously!). Saddle up and check out our special roundup of the best social integrations that came out of this year’s festival in Austin, Texas. The post Social Snacks – Episode 11 appeared first on Digital Royalty.
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    BarnRaisers

  • 10 bad reasons to jump on the Millennials bandwagon

    Rob Petersen
    3 May 2015 | 6:26 pm
      More and more businesses are jumping on the Millennials bandwagon. Companies seem to have concluded Millennials, the generation born from the early 1980’s to the early 2000’s, are the answer to any business shortcomings now and success in the future. In many cases, companies, without research run by people much older, are pinning hopes, plans and resources behind those who are much younger. Are they doing it for the right reasons? To help separate right from wrong, here are 10 bad reasons to jump on the Millennials bandwagon. MILLENNIALS ARE THE BIGGEST GENERATION EVER. At…
  • 20 data-driven metrics every content marketer should know

    Rob Petersen
    26 Apr 2015 | 8:18 am
          Measure of success conceptual using measuring tape 70% of consumers prefer to get to know a company or brand through original articles rather than through ads. (Entrepreneur) Content marketing costs 62% less than traditional forms of marketing. (DemandMetric) 61% of consumers report feeling better about a company or brand that offers custom content – and are more likely to buy from them. (Content Marketing Institute) These facts suggest relevant content, after the product or service a company offers, is a brand’s most valuable asset. Content marketing takes many…
  • 10 best practices of great digital brands

    Rob Petersen
    21 Apr 2015 | 3:51 am
        “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” – Seth Godin 91% of people want brands to enable their personal goals (source: Edelman) 87% expect brands to share their interests (source: Edelman) The most recommended company in its category grows 2.5X…
  • 21 surprising facts on companies with Social CEOs

    Rob Petersen
    12 Apr 2015 | 6:29 am
        79% of Inc CEOs have an active social media presence 30% of Fortune CEOs have an active social media presence 50% of these CEOs are most active on Twitter, 47% on LinkedIn and 45% on Facebook (source: CEO.com) The 10 most active Social CEOs are: Richard Branson: Founder, Virgin Group Jeff Weiner, CEO, LinkedIn Msrissa Meyer, CEO, Yahoo Adriana Huffington, Group President, AOL Elon Musk, Chairman/CEO, Tesla Motors Anand Mahindra, Chairman and MD, Mahindra & Mahindra Kaifu Lee, Chairman/CEO, Innovation Works Jeff Immelt, CEO GE Jack Welch, CEO, Welch Management Institute…
  • What does Ricky Bobby know about SEO? 31 stats

    Rob Petersen
    4 Apr 2015 | 5:05 am
        “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is…
 
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    Windmill Networking is Now Maximize Social Business

  • Why Do All Company Videos Look Alike?

    Jayson Duncan
    4 May 2015 | 5:45 am
    When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video.  Most of the time, their competitors are doing nothing, but if they are doing video, most videos are not only hard to locate, they look like every other video that has […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their…
  • Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media

    Claire Axelrad
    1 May 2015 | 5:45 am
    Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media”. Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions. It makes people relax. It causes folks to trust […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her…
  • 10 Fantastic Instagram Posts and Why they Work

    Peg Fitzpatrick
    30 Apr 2015 | 5:45 am
    Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Let’s look at ten fantastic Instagram posts, why they work, and how you can use these ideas for […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is…
  • The Top 10 WordPress Contact Forms

    Lilach Bullock
    28 Apr 2015 | 5:45 am
    The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. In a nutshell, she’s a hugely…
  • The Positive Psychological Employee Advocacy Program

    Wade Harman
    27 Apr 2015 | 5:45 am
    Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. If you own one of the many larger businesses that use employee advocacy programs to help build their social media, then you […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to…
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    Social Media Simplify

  • Net Neutrality in Assamese: “নেট নিউট্ৰেলিতি আৰু আপোনাৰ ভৱিষ্যত”

    Syed M Raza
    12 Apr 2015 | 12:59 am
    Tweet এক সুন্দৰ ভৱিষ্যতৰ গুৰিতে হ’ল প্ৰগতিশীল পৰিৱৰ্ত্তন আৰু সমাজৰ প্ৰগতিৰ মাপকাঠি হ’ল নৱপ্ৰজন্মৰ গুণসমপন্ন শিক্ষা । এই দুয়ো ক্ষেত্ৰতে আজিৰ যুগৰ সৰ্ব্বোত্তম উদ্ভাৱন হ’ল “ইণ্টাৰনেট”।Img Source: Freepress-- নেট নিউট্ৰেলিতি নো কি?নেট…
  • Entrepreneurship Education through Digital & Social Media: EOP - IIE

    Syed M Raza
    26 Jan 2015 | 7:28 am
    Tweet At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a…
  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
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    Heidi Cohen

  • 34 Experts Selected Their Favorite Earned Media

    Heidi Cohen
    4 May 2015 | 3:00 am
    Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization. The post 34 Experts Selected Their Favorite Earned Media appeared first on Heidi Cohen.
  • Experiences: The Seventh Era Of Marketing – Book Interview

    Heidi Cohen
    2 May 2015 | 3:00 am
    There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be…
  • Millennials: Everything Marketers Need To Know In 2015

    Heidi Cohen
    1 May 2015 | 3:00 am
    Marketing to millennials? Here's the inside dirt on what 2015 millennial shoppers seek based on research (charts and tips included.) The post Millennials: Everything Marketers Need To Know In 2015 appeared first on Heidi Cohen.
  • 5 Ways You Can Win Big With Content Marketing Reuse

    Heidi Cohen
    29 Apr 2015 | 3:00 am
    75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too. The post 5 Ways You Can Win Big With Content Marketing Reuse appeared first on Heidi Cohen.
  • Earned Media Definition: 38 Experts Weigh In

    Heidi Cohen
    27 Apr 2015 | 3:00 am
    What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track. The post Earned Media Definition: 38 Experts Weigh In appeared first on Heidi Cohen.
 
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    The Future Buzz

  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
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    My Community Manager » My Community Manager -

  • Knowledge through Connection

    Dom Garrett
    4 May 2015 | 6:59 am
    I’m going to be quite honest with you, I was a bit late writing this recap. You will see it a few weeks down the line and would never know that but I missed the deadline for this. The reason I tell you this is because after re-watching this panel and listening to all of the things the panelists had to say, it is truly my loss for not diving into this sooner. The amount of knowledge on this panel that was spread was amazing and you can tell that that people on this panel are passionate about one main thing, one common thread, and that is: connecting with their community. The lucky thing for…
  • Defining Community Culture

    Nicole Rohr Stephani
    2 May 2015 | 6:34 am
    “Culture” can be a general, overarching term that has a lot of different meanings. When talking about communities, culture can determine how your members interact with one another and with you as the community manager. It can also have a big impact on the organization or company sponsoring the community. Last week’s #CMGRHangout asked the question: How do you identify or define your community culture?First, guest Scott Moore said that you have to understand the key components of your community’s culture. What are rituals or behaviors that the group is participating…
  • #CMGRHangout presents: Dating Your Community (Storify)

    Sherrie Rohde
    1 May 2015 | 3:30 pm
    Miss today’s episode of #CMGRHangout? It was pretty fantastic, you should probably catch the replay! Read through the tweets below and/or watch the YouTube video to learn how dating and community organizing are full of similarities and what you need to do to make it work.[View the story “#CMGRHangout presents: Dating Your Community” on Storify]The post #CMGRHangout presents: Dating Your Community (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Dating Your Community (Preview)

    Sherrie Rohde
    30 Apr 2015 | 5:19 pm
    While I have zero experience with dating coaches outside of watching the movie Hitch, when Harmony Eichsteadt reached out to suggest a #CMGRHangout episode focused around her experience as a dating coach and how it relates to community organizing—I jumped on it. Partially because we sometimes get caught up over-talking the same subjects, but also because the more she explained it the more I realized just how many similarities there are.To quote Harmony, because really it’s her brainchild here, “Building relationships with a community and with the people in it follows the same…
  • How to Be a Megaphone for the Masses

    Dom Garrett
    26 Apr 2015 | 8:49 am
    Community management is a title that is fairly new in gaining traction. It has a lot of different aspects to it and lets face it, those responsibilities seem to be growing daily. However, there seems to be one aspect of this wonderful thing that we call a job that has been there from the beginning and is not going to go away and that is being the advocate of the community.Last month’s panel “#CMGRHangout presents: Advocating for your Community” was filled with CMAD award finalists from this years (and year previous) “The People’s Champion” award. They imparted some…
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    Shoutlet

  • Making Innovative Content Marketing Ideas and Techniques Work [Webinar Recap]

    Ana de Jesus
    1 May 2015 | 4:18 am
    As summarised on Twitter by Our Social Times during this week’s webinar on innovative content marketing: Learn from your mistakes, create agile content, make sure your content has purpose & learn from your community-key points #Totalsocialmedia — Our Social Times (@oursocialtimes) April 28, 2015   Those were just some of the key points discussed during (more...) The post Making Innovative Content Marketing Ideas and Techniques Work [Webinar Recap] appeared first on Shoutlet. Click the headline to read more.
  • What’s Next for Wearables and Social Media?

    Kara Martens
    29 Apr 2015 | 2:47 pm
    Wearables are here. They’ve been on the scene for awhile, really. Fitness trackers introduced many to them for the first time, but the official debut of the Apple Watch has sparked conversations about wearables for millions of others and could propel the market even further. And consumers seem to be interested. Currently 21% of the (more...) The post What’s Next for Wearables and Social Media? appeared first on Shoutlet. Click the headline to read more.
  • Shoutlet Adds Pinterest Management to Social Marketing Platform

    Aaron Everson
    28 Apr 2015 | 7:16 am
    When Pinterest landed on the radar of marketers around 2012, its growth and popularity among users was jaw dropping. Three years later, Pinterest has become a powerhouse in many brands’ marketing strategy. There’s no surprise why: There’ve been 50 billion pins posted on the site to date, a 66% increase from the 30 billion Pinterest (more...) The post Shoutlet Adds Pinterest Management to Social Marketing Platform appeared first on Shoutlet. Click the headline to read more.
  • Webinar Recap: How to Avoid Legal Issues in Social Media

    Melissa Johnson
    24 Apr 2015 | 9:39 am
    When social media collected steam as a marketing channel, so did the lawsuits and allegations. We can all recall Brand X getting in trouble with the FTC or Brand Y being sued by Brand Z. As with any new medium, trial and error is sometimes the course of action taken with marketers, while government agencies (more...) The post Webinar Recap: How to Avoid Legal Issues in Social Media appeared first on Shoutlet. Click the headline to read more.
  • Staying Compliant with Social Media and Digital Law in Europe

    Ana de Jesus
    22 Apr 2015 | 10:16 am
    In our recent webinar, “Social Media and the Law: How to Avoid Legal Issues,” we provided legal information applicable to the USA, but if you are an international brand looking to gain exposure through social media in Europe, there are several other legalities you need to know to stay compliant in local markets. To help you stay (more...) The post Staying Compliant with Social Media and Digital Law in Europe appeared first on Shoutlet. Click the headline to read more.
 
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    The Technology Cafe

  • VIDEO: LG G4 Preview

    Samir Saleem
    28 Apr 2015 | 12:59 pm
    LG just announced the brand new G4 smartphone and it’s all about the looks. The look of it’s leather backed design, the look of it’s display, and the look of the images from its improved 16 megapixel camera. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: LG G4 Preview appeared first on The Technology Cafe.
  • VIDEO: The Most-Watched Music Videos in YouTube History

    Samir Saleem
    23 Apr 2015 | 8:59 pm
    For YouTube’s 10th birthday, we’ve put together a supercut with some of the most-watched YouTube music videos of all time Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Most-Watched Music Videos in YouTube History appeared first on The Technology Cafe.
  • VIDEO: The Most-Watched Music Videos in YouTube History

    Samir Saleem
    23 Apr 2015 | 8:59 pm
    For YouTube’s 10th birthday, we’ve put together a supercut with some of the most-watched YouTube music videos of all time. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Most-Watched Music Videos in YouTube History appeared first on The Technology Cafe.
  • VIDEO: The Pogue Review: Adobe Slate

    Samir Saleem
    22 Apr 2015 | 4:59 pm
    Watch David Pogue create a stunning website in minutes with Adobe Slate. And the best part about Slate is it’s completely free! Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Pogue Review: Adobe Slate appeared first on The Technology Cafe.
  • VIDEO: Animals Attacking Drones

    Samir Saleem
    22 Apr 2015 | 2:58 am
    We continue our coverage of beast v. unmanned aerial vehicle with this supercut, featuring furry friends of both the domesticated and wild variety rendering victims out of a range of drone makes and models. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Animals Attacking Drones appeared first on The Technology Cafe.
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    Social Cubix » Blog

  • Focus 2015: Five Mobile App Development Trends

    Imran Faruq
    5 May 2015 | 1:58 am
    Your smartphone is the one thing you instinctively reach for every time you want to shop online, order pizza or even signal a cab. It is glued to you for life, and there are hardly any smartphone-free individuals you’ll come across today. With the way things are, there’s no stopping the evolution in mobile app development. It would be interesting to see how some top trends are going to shape up mobile app development in 2015. Wearable Tech – The Future Courtesy of Apple Watch (replace this link with the AP published article], wearable tech was the talk of the town in consumer…
  • Our Top 7 Apps Picks – April Issue #2

    Imran Faruq
    29 Apr 2015 | 11:55 pm
    We thought we’d make our end-April issue a little exclusive and focused towards SME mobile apps. Check out our top seven app picks to boost productivity, help devise better business strategies, and improve security within your SME. Evernote – iOS, Android Who wouldn’t want to take advantage of the king of note-taking apps? Evernote makes it all so seamless and effortless – keeping track of business trips, marking web pages as favorites while you research online, or simply sharing notes with your co-workers. Use Evernote to save all your thoughts, photos and notes, or anything that you…
  • Your One-stop Guide to Developing an Android Wear App

    Imran Faruq
    27 Apr 2015 | 12:51 pm
    The exciting new Android Wear is a technological marvel that lets you enjoy certain Android phone perks on your wrist. Released last year, Android Wear as been getting quite the attention, from both consumers and aspiring devs. If you fall in the latter category and wish to understand how to have your application ready to exploit a new and innovative way of getting users to interact with contextual information, this article is for you. When designing Android Wear, Google’s aim was to release information to users in the right quantity and at the right time. With that general theme in mind,…
  • Learn How to Build a Beautiful Mobile App

    Imran Faruq
    24 Apr 2015 | 7:14 am
    When it comes to making a drop dead gorgeous app, less really is more. Simplicity sells. Though it’s easy to get overwhelmed by the sheer number of options at your disposal and the different approaches you can experiment with. Not to mention how many guides you’d come across after just your first search query on the web. All this can be a little too much to digest, especially if you’re a novice developer. Want to create intuitive, attention-grabbing apps and don’t know where to begin? Take these design tips into consideration. Know Thy Basics Put down some of your basic goals: Target…
  • Building World-beating Apps is Our Business

    Imran Faruq
    23 Apr 2015 | 1:04 am
    Ah, trips down memory lane. Gotta love em’! We started off as a humble Washington D.C. based mobile start-up in 2009. Today, we collaborate with well over 300 clients from 30 countries, ranging from start ups, to enterprises and a few Fortune 500 firms. It’s been quite the journey, to say the least. Our Repertoire: Classy and Stylish Mobile Apps Since our conceiving, we’ve been hitting one milestone after another. And our clients haven’t exactly been shy to commend us on a job well done: “When it came time to integrate my Apps with Facebook via Connect, I wanted a single-sign on…
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    Geeks Zine

  • Prevent Phishing Scams With Chrome’s New Password Alert Extension

    Kirsty
    4 May 2015 | 9:07 am
    While Google does all it can to prevent passwords falling into the wrong hands by tightening security on its end by hiring engineers, removing bugs and viruses, it doesn’t stop users voluntarily but accidentally revealing their passwords on webpages made to look like the Google login site. At least now users of its Chrome browser […] Read more: Prevent Phishing Scams With Chrome’s New Password Alert Extension
  • Is Malware Really a Threat To Your Smartphone?

    Kirsty
    1 May 2015 | 8:18 am
    While iOS users are less concerned about malware, Android smartphone owners have long known that their device is vulnerable to a whole host of threats from spyware to hackers. But just how much of a threat really is there to smartphones? We examine the evidence to find out.  Verizon’s 2015 Data Breach Investigations Report is […] Read more: Is Malware Really a Threat To Your Smartphone?
  • iOS 9 Rumours – What to expect next?

    Kirsty
    1 May 2015 | 8:17 am
    Apple’s newest iOS version for iPhone and iPad has not yet been confirmed but it is predicted to be made available towards the end of this year. Both iOS 7 and 8 were released in September of previous years, so it makes sense to assume that iOS 9 will become available to download in Autumn […] Read more: iOS 9 Rumours – What to expect next?
  • Affectiva’s Face Reading Software Allows Gadgets To Read Your Emotions

    Kirsty
    30 Apr 2015 | 9:05 am
    Affectiva’s Affdex software forms part of a new concept that will see movies and games reacting to our emotions in order to affect the plot. Portal Entertainment are working with an unidentified network in order to use Affdex to produce a new horror series. The series will rely on a tablet’s cameras to pick up […] Read more: Affectiva’s Face Reading Software Allows Gadgets To Read Your Emotions
  • 5 Important Guidelines for Google’s New Mobile-First Algorithm

    Luke
    30 Apr 2015 | 7:19 am
    So, a very important thing happened on the 21st of April, Google announced that it would be changing it’s search algorithms to favour mobile-friendly websites meaning that websites that were not mobile optimised would be shunned to the latter pages of people’s mobile phone searches. This was bad news for a lot of people but […] Read more: 5 Important Guidelines for Google’s New Mobile-First Algorithm
 
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    EarnedWeb

  • The 6 Keys to Great StoryTelling

    Bilal Jaffery
    29 Apr 2015 | 7:57 am
    Storytelling is among the most ancient of arts. To hear a great story is to be touched in heart and mind, in body and spirit. The storyteller gives the tale; the listener receives it, responding out of his or her own being. The story comes alive. It flourishes and grows.But when it comes to the art of business storytelling, most businesses today, in 2015, are struggling to get it right. Typical content marketing efforts are lazy, self-serving and reflective of the internal processes more so than something that captures hearts and minds of the audience.Most marketers are just shouting. Not…
  • Linkedin is still underrated

    Bilal Jaffery
    14 Apr 2015 | 6:33 am
    Linkedin in my opinion is still the most underrated network of the big social networks.When it comes to business of networking and real credible thought leadership, Linkedin leads the way. It is more focused. It is less shiny. It executes well without the fluff.It also gets less PR than the other two major social networks. Which, in my opinion, adds to its credibility.I have connected with the brightest minds in the world due to Linkedin. I’ve also been successful in attracting the brightest talent due to Linkedin.You can’t beat the value.Now with,…
  • This is what happens to your body when you check your phone before bed

    Bilal Jaffery
    10 Apr 2015 | 7:31 am
    I am guilty of this as well. But have been trying to ‘detox’ each night. Hope this helps you too.The post This is what happens to your body when you check your phone before bed appeared first on EarnedWeb.
  • More consolidation in enterprise social: Sprinklr buys Get Satisfaction

    Bilal Jaffery
    8 Apr 2015 | 6:02 am
    “The conversations [in Get Satisfaction communities] are not about the weather,” CEO Rahul Sachdev. They’re about “solutions to problems, specific questions.”I am a huge fan of the work that Get Satisfaction team does for us at Extreme Networks with our community forums. Today, Sprinklr, a hugely successful enterprise focused social management platform announced that they have acquired Get Satisfaction to boost up their ‘experience cloud’ offerings. They also needed to do this to compete with the big boys like Oracle, IBM, Salesforce etc.More news here:Sprinklr, whose…
  • Managing for Creativity: How to scale without hindering creativity?

    Bilal Jaffery
    4 Mar 2015 | 12:49 pm
    The beauty of a successful digital program is that it combines the creative inspiration of the artist with the analytic rigour of the scientist.I am often asked by my peers in various groups and councils on designing methodologies that allows scale but also doesn’t kill creativity in the process. Some assume that just building the process is enough and we can just force it upon everyone in our teams.The reality is that doing this with scale can be a very complex and complicated task but often necessary in order to build a profitable business.From my experience as someone who’s been…
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    Social Web Thing

  • How to Incorporate SMS Marketing into Your Customer Service Strategy

    Ben Cotton
    16 Apr 2015 | 1:47 am
    Customer service, like all other areas of modern life, has been changed by new technology. Customers now ask questions, raise issues or offer feedback at all times of the day and night. In the race to ensure you deal with responding to your customers as promptly and professionally as possible you should consider SMS marketing. It has a number of advantages and, ultimately, allows you to talk to your customers on the device they have to hand at all times. Here’s four ways in which it could – and should – be incorporated into your strategy… Reminders Customers like to be kept up to…
  • Tips to Grow Your Email Subscriber Database

    Ben Cotton
    31 Mar 2015 | 3:53 am
    One of the most cost-effective methods to make contact with your target audience is email marketing. This is why Mailigen aims to increase the size of your email subscriber database and are willing to share some tips for doing so with you. You can easily grow your email database by following these eight proven methods: 1. Use an e-mail sign up form. You can add it to all pages of your website. It will provide great benefits to all those who subscribe, like expert tips, exclusive offers, news and more. 2. Use social media. Social networking sites like Twitter, Facebook and LinkedIn allow you…
  • Play Crossy Road for Real Fun

    Ben Cotton
    27 Mar 2015 | 7:48 am
    Are you looking for a free game that can provide you with adrenaline rushes? Play Crossy Road! Crossy Road is a game that will help you forget about your worries and have a great time. You do not have to spend any money at all to taste the flavor of Crossy Road as it is entirely free. Just get online and start playing this exhilarating game that never ends. Get across roads, save yourself from cars and other obstacles. Of course you can start all over again but the challenge is to cross roads without being hit by a variety of obstacles such as trains, cars and more. How to play? Playing…
  • Data Safety for Dublin Start-Ups

    Ben Cotton
    25 Mar 2015 | 12:06 pm
    Ireland has faced a difficult economic situation over the past years, but things are undoubtedly improving as it cements its place as a leading location for big businesses, as well as start-ups to set-up camp. This is because the digital world is changing the way business gets done. Now that the internet allows us to communicate via emails, video conferencing and social media, there is less of a need for businesses to set-up offices in big expensive capital cities. Places like London are a hub for many businesses, but they also are very expensive places to live. The price of renting an office…
  • SEO Tips to Boost Website Traffic

    Ben Cotton
    24 Mar 2015 | 11:44 am
    Search engine optimization (SEO) has changed considerably due to updates to Google’s guidelines. As you begin to move through 2015 and look to increase your site’s organic traffic, what is going to be most significant tactic to boost on-page search engine optimization? Below are some on-page SEO tips that you should be using in 2015: Optimize each webpage around a single keyword or topic The days of stuffing keywords are over, however, you still have to keep your webpages optimized around one main concept and keyword. Key phrases should appear in essential on-page components, such as…
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    Social Business Today

  • How to Use YouTube Cards to Promote Your Business

    newsadmin
    29 Apr 2015 | 4:19 pm
    By Christian KarasiewiczPublished April 29, 2015 Is YouTube a part of your social media marketing? Or do you only post videos occasionally? YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action. In this article, I’ll explain how to use YouTube cards to promote your business, products and services. Discover how to use YouTube Cards to promote your business. Why YouTube Cards? YouTube cards are a powerful way to maximize your results. When your audience watches your YouTube videos, you no longer need to hope…
  • How to Use the LinkedIn Relationship Tab to Improve Your Networking

    newsadmin
    28 Apr 2015 | 4:38 am
    By Jenn HermanPublished April 28, 2015 Do you struggle to remember how or why you connected with someone on LinkedIn? Want to get more out of your connections? By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business. Discover how to use the LinkedIn Relationship Tab to improve your networking. What’s the LinkedIn Relationship Tab? The LinkedIn Relationship tab is a convenient…
  • Marketers Embrace Influencer Marketing: New Research

    newsadmin
    25 Apr 2015 | 5:10 pm
    By Suzanne DelzioPublished April 22, 2015 Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts. Influencer Marketing Defined Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media…
  • Twitter Launches Highlights For Android To Summarize The Day’s Tweets

    newsadmin
    25 Apr 2015 | 1:32 pm
    If keeping up with all those tweets is starting to feel a little overwhelming, Twitter just announced a new feature that could help — at least if you own an Android phone. Earlier this year, it launched “While You Were Away,” which can put older, popular tweets at the top of your feed. The theme here is helping users find relevant content even if it’s not the most recent thing posted — something that could help the service seem less intimidating to casual users. Twitter says Highlights, on the other hand, will provide “a fast and simple summary of Twitter.” You’ll get a…
  • Twitter Direct Messages: This Week in Social Media

    newsadmin
    25 Apr 2015 | 5:16 am
    By Cindy KingPublished April 25, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.” Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.” Vine…
 
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    Clixto7

  • Samsung Galaxy Tab S2 rumored to arrive in June

    LeadTech
    4 May 2015 | 8:48 pm
    There is little denying that the Samsung Galaxy Tab S set new standards for Samsung’s tablet line-up. With the best display they had ever put onto a tablet and coming with features that debuted on the Galaxy S5, such as Ultra Power Saving Mode, Samsung had put out a direct competitor to Apple’s iPad, while making it thinner and lighter as well. It was a great tablet and the start of something awesome. And now Samsung is ready to do it again. Rumors have been surfacing for a while concerning Samsung’s Galaxy Tab S2 and according to Sammobile, the new line-up will be announced in June.
  • Dragon Age: Inquisition Receiving Free Multiplayer DLC & Patch Notes

    LeadTech
    4 May 2015 | 5:15 pm
    Dragon Age: Inquisition looks to be getting even more content before the Jaws Of Hakkon even comes to PC & PlayStation 4 later this month. This marks the first major addition of multiplayer content to the game since release. The free Dragon Age: Inquisition multiplayer expansion dubbed, Dragonslayer will debut tomorrow across all available platforms and will not be a timed exclusive like Jaws Of Hakkon. It of course is centered around fighting dragons and will add several new characters to choose from (Skywatcher, Zither the Virtuoso and Isabella) to do battle with in a new Fereldan…
  • HTC Launches UH OH Protection, Mocks Stingy Competitors

    LeadTech
    4 May 2015 | 3:52 pm
    HTC is basically the mobile phone manufacturing equivalent of a cult television show. She is the Parks and Recreation of this space, with avid users merrily touting the quality and reliability of the product, even if not many others are taking part. But this isn’t NBC, where low-rated critical darlings survived despite all ostensible logic. The mobile industry is hyper-competitive, and HTC does not have the luxury of awards and fan campaigns to keep it afloat. It needs actual users. It’s latest effort to court consumers away from defending champ Samsung and reborn hotshot LG is…
  • Mortal Kombat X – Predator Revealed

    LeadTech
    4 May 2015 | 2:54 pm
    Today on the Kombat Kast Predator was teased and revealed by Ed Boon, Tyler Lansdown, and Derek Kirtzic. Captured on Kombat Kast stream. GameSpot
  • SoulCalibur Dev Preparing “Something Huge,” Wants to Know Your Favorite Character

    LeadTech
    3 May 2015 | 2:55 pm
    Project Soul, the internal Bandai Namco developer in-charge of the SoulCalibur fighting game series, wants to know who your favorite character is as it prepares a big announcement. “Calling all SoulCalibur Fans! Project Soul would like to hear your voice,” said a post on the SoulCalibur Facebook page. “They need to determine precisely who are the favorite characters of the community! Project Soul is probably preparing something huge… Stay tuned and spread the news!” The post also clarified that the survey is not related to SoulCalibur: Lost Swords, the…
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    Social Samosa

  • Unmetric launches paid post detection

    Social Samosa
    5 May 2015 | 3:02 am
    Unmetric’s paid post detection uncovers the competitive value of promoted social campaigns which enables brands to optimize their social advertising spend and content performance. Unmetric, today rolled out paid post detection within their suite of social benchmarking tools. The new feature provides marketers with a breakdown of any brand’s paid vs. organic Facebook and Twitter content, and the power to observe and compare audience engagement from post to post. The detection aspect is especially significant for Facebook because promoted posts aren’t publicly flagged. “We started…
  • Vodafone and HotStar among top 5 brands on Twitter during IPL

    Social Samosa
    5 May 2015 | 1:47 am
    The first two weeks of IPL have been breath taking from both a cricketing stand point as well as the action from brands on Twitter. While IPL has managed to garner 62.7 million live impressions, brands lead the race with campaigns. @VodafoneIn- Vodafone has gained a lot of momentum in the first two weeks of IPL, through a contest called #VodafoneSpeedQuiz . With tickets to matches up for grab, the brand has been able to generate a lot of buzz through this campaign. The contest is a smart way for the brand to build equity on faster speeds which is core of their new campaign #SpeedIsGood.
  • Courtyard by Marriott, Pune apes the offline IPL action, online

    Social Samosa
    5 May 2015 | 1:22 am
    Amidst the entire IPL buzz, Courtyard by Marriott Pune Chakan took up the social media route over the dry realty marketing one, to encapsulate the cricket fervor by showcasing cricketers and their activities via photos and videos. Leveraging its position as host to a number of IPL teams, Courtyard aped the experience online with a zing. The objective of the campaign was to drive awareness that Courtyard Chakan has been chosen amongst all other hotels in the city to be the official host hotel as well as catering partner for IPL in Pune. To achieve the same, Courtyard shared insights about…
  • #Workselfie(d) by LinkedIn

    Social Samosa
    4 May 2015 | 9:45 pm
    LinkedIn just got cooler, with a #workselfie expert on board. Now get a professional yet fun selfie for your work profile. When it comes to any profile, the picture besides it always creates the first impression. It almost decides if people want to go back to your profile or not. A picture makes the profile more interesting and lends a personality to it. In fact, according the LinkedIn data, your profile is 14 times likely to beviewed if it has a profile picture. So why not make an effort to create a great picture? Selfies might sound too breezy, but if taken in the right way, can make for a…
  • Social media agency feature – Red Cube Digital

    Social Samosa
    4 May 2015 | 9:09 pm
    Red Cube Digital has a bunch of creative, innovative and technology savvy experts striving together to make crazy things happen when technology meets creative imagination. They blend creativity, curiosity and experiences to build valuable connections and enhance the presence of various brands. They work towards apt digital solutions that combine highly effective practices with the right mix of knowledge and digital insights. What’s in the name? The color red is associated with passion. It exudes a strong and powerful passion so we are at Red Cube Digital Media. We’re passionate about…
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    Justice Mitchell

  • What is Your Wawa?

    Justice Mitchell
    13 Apr 2015 | 6:18 pm
    I talk about branding constantly. Just ask the poor guy who sat next to me on a flight to NYC last week.One of the many things I always hit on is the “essence” of a brand. But in many cases, a brand also has a physical manifestation.That point hit home for me in a personal way when I was driving to the taco joint ... um, I mean Whole Foods ... a few days ago and eyeballed a Wawa convenience store/gas station under construction in my neighborhood. For those of you who don’t know Wawa, there is nothing more fabulous when it comes to a convenience store. The brand has roots in the…
  • “Plinko” Content: Zig and Zag Your Way to Brand Awareness

    Justice Mitchell
    13 Apr 2015 | 6:03 pm
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a fallacy in the assertion that a great story is all you need...For the remainder of this article click here:
  • How to Create, Share and Hijack Brand Equity in your Content

    Justice Mitchell
    30 Mar 2015 | 5:31 am
    From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?”As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders for your content. Without something compelling in those buckets, you don’t give anyone a reason to dig further and see what lies below the surface. What you put in those buckets speaks volumes about the brand you may or may not be developing.For the remainder of this article…
  • How Brand Builders Can Prep For Content Creators

    Justice Mitchell
    5 Mar 2015 | 6:16 am
    One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces. This is not necessarily the fault of the brand builder, as they may have existing knowledge about what previously worked in certain circumstances. In the new world marketing agenda, however, one must think far past the periphery of the basic needs in a brand.For the remainder of this article click…
  • BlogTalkTV — Because Killer Content Should Be FUN!

    Justice Mitchell
    12 Feb 2015 | 1:40 pm
    I recently had the incredible opportunity to work with the folks at BlogTalkTV. A joint project of many, but it's spearheaded by Bess Auer of the Florida Blog Con, GottaGetBlogging.com and Ben Reed of Orlando Water Hole. Any chance I get to hire either one of these folks I take it – there amazingly talented. So when I was asked to come on and talk about content marketing and all the things that I'm involved in, I jumped at the chance. Enjoy!
 
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    Social Media Sun

  • The Impact of FUFISM on Search Engine Results

    Contributor
    30 Apr 2015 | 3:35 pm
    FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended target market is kept in mind at all stages of the development of your online content and that Good, well managed target market research data is distributed to each person working on your online resource in the best manner for that…
  • Inbound Marketing Strategies for a Holiday Campaign

    Contributor
    24 Apr 2015 | 1:37 pm
    Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports, online purchases and product searches seem to increase during holidays, most notably around Thanksgiving Day and Christmas. This is not only because people are searching for gift ideas for their friends and family, but also because the…
  • Content Freshness & Google Rankings: Infographic

    Contributor
    21 Apr 2015 | 9:43 am
    Recent evidence and expert opinion does suggest that Google seems to love freshness of content more than anything else! Blog posts, articles and videos of relatively recent content seems to be outscoring sites with age, loading speeds, SEO-optimized content and quality and quantity of backlinks. No less than two very eminent experts in SEO seem to reflect that this is so. Neil Patel of Quicksprout, a prolific blogger and SEO maestro, says that freshness is so critical a factor that blogging every day is a policy never to be sneered at, and the more you blog the higher you seem to get on…
  • 39 Ways to Increase Email Open Rates

    Contributor
    15 Apr 2015 | 10:04 am
    Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require some patience. There are basically 4 ways to increase your open rates: 1. Increase deliverability. If you aren’t taking care of your deliverability, a lot of your emails could be ending up somewhere other than the inbox –…
  • Facebook Marketing Infographic for 2015

    Contributor
    25 Mar 2015 | 11:09 am
    64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most valuable #40 Hold a contest offering $10 gift certificate toward purchase for everyone who enters #42 Display a call-to-action on your Facebook page Timeline cover #49 Reward fans who tag your business #57 Ads are a must for 2015 to reach…
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    Cygnis Media Blog

  • What is Meerkat?

    Cygnis Media Editor
    27 Apr 2015 | 5:48 am
    Meerkat is a popular topic these days, especially after Twitter’s acquisition of its rival app and limiting its access to the Twitter social graph. In this post, we will discuss Meerkat’s features, its experience with Twitter and what the future holds for them. So, let’s dig in right away. So, what actually is Meerkat? In simple words, Meerkat is a free app that lets its users start a live video stream right from their mobile devices, to anyone who follows them on Twitter. The experience is unique because: The quality of the stream is excellent and you can stream for unlimited amount of…
  • Why A Hackathon Might Be A Good Idea For Your Company

    Cygnis Media Editor
    19 Apr 2015 | 10:27 pm
    In simple words, a hackathon is an event where engineers, programmers, designers, marketers, and animators work collaboratively over a course of several days to create/innovate something new. The common practice is to fill a room with your team and stuff them with pizza slices and caffeinated beverages, to work relentlessly over new ideas and projects. Hackathons are really helpful in developing new products, services and features. For example, Facebook’s “Like” and “Chat” features were both created in a Hackathon. Generally, there are no limits except for the time constraint,…
  • Facebook Introduces Money Transfer Through Messenger App

    Cygnis Media Editor
    10 Apr 2015 | 6:04 am
    Facebook’s F8 conference has announced a lot of things this year. One of these announcements was to introduce Facebook Messenger as a separate platform and opening it up for developers. This means developers can now create third party applications that can utilize information the Messenger platform offers, and create feature rich experiences for users. However, this didn’t come as a surprise to many of us, as a couple of weeks ago Facebook introduced a payment method within its Messenger enabling users to send money to people in their friends list. In this post, we will discuss this…
  • The State of Enterprise Software in 2015

    Cygnis Media Editor
    3 Apr 2015 | 9:01 am
    Enterprise software such as CRMs have been around for quite some time. The thing about old enterprise software (sometime referred as legacy systems) is that they look old and make you feel old. With the advent of the mobile-first solutions era, these enterprise software looks centuries old. However, the question is, how did these enterprise software avoid all the paradigm shifts we have witnessed in recent years? Before getting started with our enterprise software journey, let’s bust a couple of myths. Myths: It is impossible to design a user-friendly enterprise system because problems are…
  • Samsung Acquires LoopPay To Build Mobile Payment System

    Cygnis Media Editor
    27 Mar 2015 | 5:02 am
    Last month, Samsung acquired LoopPay, a mobile payment technology, in order to build their own mobile payment service Samsung Pay. It is a much needed feature for company’s latest smartphones, as they are trying hard to compete with Apple’s iPhone 6 and iPhone 6 Plus which have shown great traction with Apple Pay. According to Samsung, it is not just about mobile payment, it is about building a mobile wallet that is comprehensive in scope, without asking either merchants or consumers to change their behavior. Samsung is confident that their magnetic secure transmission (MST) technology is…
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    Right Mix Marketing Blog

  • 12 Blog Promotion Strategies For Each Post

    Tom Treanor
    3 May 2015 | 11:16 am
    Blog posts are not just “content” to fill your blog. To really be successful with your blog, treat each post like a mini-campaign. You’ve already taken the time to determine what to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 of the Best Content Marketing Books

    Tom Treanor
    22 Apr 2015 | 9:51 am
    A content marketer’s skill set is broader than just writing. They need to be versed in design, SEO, social media marketing and a host of other disciplines. With that in mind, Wrike pulled... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 9 Mobile Lead Generation Strategies for Startups

    Guest Author
    21 Apr 2015 | 10:51 pm
    Mobile lead generation is rich in data and thrives on the connectivity only the internet could provide on its various platforms. While the PC continues to be king in all methods of outreach from... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Launch a Startup w/ 31 Quotes (Infographic)

    Tom Treanor
    20 Apr 2015 | 12:40 pm
    When starting any new venture, motivation can be one of those things that can either help or hinder your progress. When your motivation runs dry, you ponder giving up. When you get inspired by others... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What’s a Content Marketer?

    Tom Treanor
    15 Apr 2015 | 9:48 pm
    You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!” So let’s explore the topic… A content marketer has:... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    EarningDiary » EarningDiary

  • What Defects Should You Watch Out for in the Injection Moulding Process? All You Need to Know

    Lakhyajyoti
    4 May 2015 | 3:18 am
    As with any other process, the injection moulding process also comes with its share of flaws, defects, and pitfalls. After all, the process of injection moulding can be quite complex, involving more than a few steps and parts, and it is undoubtedly important to make sure that all these parts and cycles are moving and […]
  • How to Give Prospective Customers a Great Impression about Your Small Business Enterprise

    Lakhyajyoti
    4 May 2015 | 3:11 am
    They say that small businesses are the lifeblood of any country’s economy – and this is certainly true for the UK, where a good majority of our needs are taken care of by your average neighbourhood enterprise.So if you are the owner of a small business, you need to be proud of the product or […]
  • Online Marketing Strategies That Attract More Customers- Use of PowerPoint Templates

    Lakhyajyoti
    29 Apr 2015 | 8:01 am
    The internet has positively affected the performance of many businesses. Almost every business in the current world has adopted online marketing strategies to promote their products online to the existing and potential customers. Many people do their shopping online, it is very important to ensure that your business is visible online and many customers will […]
  • Technology Every Small Business Should Invest In

    Lakhyajyoti
    24 Apr 2015 | 9:49 pm
    Technology is undeniably an essential part of every business today. Many small business owners know that they will eventually need to invest in some high-quality technology, but often have no idea where to start or what is most appropriate for their business. Even though each business is different, there are some essential technologies that every […]
  • Know The Accessibility Of Most Recent Jobs In Mumbai

    Lakhyajyoti
    24 Apr 2015 | 2:32 am
    Mumbai is a capital of Maharashtra which has sustained its attraction and uniqueness as the promising center that each year warmly greets the people from across the globe. Be it the student relocating to the city to perform the course or the fresher to develop the business or the experienced people looking for the mis […]
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 45: Preparing for Business Travel

    Amy Schmittauer
    4 May 2015 | 3:02 am
    Speaking of travel (because aren’t I always?!), as I prepare to leave for the Philippines for Tropical Think Tank 2015 I thought I would share the essential items to prepare before I’m able to leave the office. Especially for long periods of time. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3J9 Stitcher Radio | […] The post TMLS 45: Preparing for Business Travel appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 44: Brian Fanzo on being Unafraid of Change

    Amy Schmittauer
    1 May 2015 | 3:35 am
    Brian Fanzo is a Brand Strategist, Change Evangelist and all around brilliant social mind. We’ve been online friends and finally met in person while both speaking at Social Media Marketing World 2015. I jumped at the chance to have him on and challenge you to think outside the box in becoming a socially-forward brand. Access […] The post TMLS 44: Brian Fanzo on being Unafraid of Change appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 43: Embracing Crazy Travel

    Amy Schmittauer
    27 Apr 2015 | 3:02 am
    Although publishing after, this Monday Muse is to pay tribute to preparing for a crazy business travel weekend while also making time for the people who matter. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Is Stitcher Radio | RSS Feed | iTunes | Soundcloud   Get your question answered on the podcast! Leave a voicemail! […] The post TMLS 43: Embracing Crazy Travel appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 42: Erika Vieira on Differentiating Yourself on YouTube

    Amy Schmittauer
    24 Apr 2015 | 4:00 am
    When Erika Vieira of Beauty and the Vlog invited me to be on her podcast, I was SO impressed with how she handled her interviews. This girl knows how to get the right people talking and ask the right questions. Tune in to this episode of The Marketing Lifestyle Show to learn some tips from […] The post TMLS 42: Erika Vieira on Differentiating Yourself on YouTube appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 41: Where Does Your Phone Sleep?

    Amy Schmittauer
    20 Apr 2015 | 3:19 am
    Welcome to the Monday Muse, our new time together on Monday’s that I just started last week on the podcast. This week I’m sharing a short episode on how a detox (that I absolutely started for more vain reasons than not) and a snooze-proof guide from another online resource have completely changed my productivity levels. Access to […] The post TMLS 41: Where Does Your Phone Sleep? appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
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    Social Media For Law Firms

  • How To Use Twitter Like a Boss

    Samantha Collier
    1 May 2015 | 3:24 am
    The post How To Use Twitter Like a Boss appeared first on Social Media For Law Firms. Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot Help […]
  • How to Raise Your Klout Score

    Samantha Collier
    16 Apr 2015 | 4:30 am
    The post How to Raise Your Klout Score appeared first on Social Media For Law Firms. Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]
  • New Law Might Reveal Google’s Secret Search Algorithms

    Samantha Collier
    15 Apr 2015 | 6:02 pm
    The post New Law Might Reveal Google’s Secret Search Algorithms appeared first on Social Media For Law Firms. “Forcing Google to dissolve its algorithms would be equivalent to telling Coca-Cola and KFC to disclose their recipes to the public.” -Anup Kumar  French authorities are discussing a new law that would force Google to reveal their secret search algorithms.  The European Union is accusing Google of illegally favoring its own services. “It’s a question […]
  • Twitter.com’s Kick-Ass Upgrade

    Samantha Collier
    15 Apr 2015 | 12:07 pm
    The post Twitter.com’s Kick-Ass Upgrade appeared first on Social Media For Law Firms. Breaking News! Put down your coffee and brace yourself… Twitter.com is undergoing a kick-ass upgrade! Behemoth social media platforms aren’t completely refreshed often (hence the kick-ass title). According to Twitter, hundreds of millions of people visit their site every month. Over 3 billion tweets have been sent since Twitter’s birth and 0.01% of these (32 million) […]
  • How To Prepare for Google’s Upcoming Algorithm Change

    Samantha Collier
    14 Apr 2015 | 10:58 pm
    The post How To Prepare for Google’s Upcoming Algorithm Change appeared first on Social Media For Law Firms. Is your website prepared for Google’s next major algorithm change? Google is upgrading it’s mobile search formula on April 21, 2015. After the update, mobile-friendly websites will enjoy higher positions in search rankings. Law firm websites and blogs must comply with Google’s new mobile-friendly-formula. If websites aren’t updated, they run the risk of sinking to the bottom […]
 
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    My Social Agency Blog

  • Social Network Best Practices for Sharing

    James Prideaux
    15 Apr 2015 | 8:37 am
    Whether you’re an industry professional, business owner or just someone looking to drive your business on social, using an integrated platform approach is proven to drive higher engagement levels, and consequently have an increased end conversion rate. However, many people working in this way tend to take an “all in one” approach, in that they use the same technique, i.e. timings, post structure, length, etc for each individual network. In order to provide your business with a successful social presence, much more thought is needed in regards to how to post on each…
  • 7 Ways to Spring Clean Your Social Media and Content

    Anna Francis
    9 Apr 2015 | 5:53 am
    Spring cleaning isn’t just for your home. Your blog and social media channels can also benefit from a bit of a freshen up. As the sun comes out and the days get brighter, it’s time to really dig deep and clean all the dusty corners of your web content, making your digital marketing shine. Social media and content marketing are constantly evolving, so your business strategy and approach to them both need to keep up. Something you may have done a year ago, may no longer be good for your brand’s online presence. Many people focus on developing and refining their content and social media…
  • A Six Step Guide to Successful Social Media Event Promotion

    Anna Francis
    2 Apr 2015 | 6:32 am
    The majority of brands have an audience on social media and the majority of industries take part in some form of events. The music industry have concerts, the corporate world have conferences, and the education industry have open days. Social media provides brands with a very powerful way to promote an event, a great way to gain exposure around an event, and a very useful way to present post-event data. The world of digital marketing has been revolutionised by social media, and brands should use this to their advantage in all situations, events included. Twitter, Facebook and LinkedIn all…
  • 4 Pillars of Social Media and What Tool to Use

    James Prideaux
    1 Apr 2015 | 7:04 am
    Like any part of digital marketing, social media can be an extremely complex and hard concept to swing your head around. It may be of benefit to you then, for me to say that social media can be split into four simple pillars; Research, Monitoring, Engagement and Measurement. Whilst these are very basic, top-level steps, they are the groundwork that needs to be covered before implementing further social technicalities. Below I have created a simple infographic displaying the definition of each social pillar, along with some great tools to use that are sure to help you along the way:   The…
  • 12 Steps to a Solid Social Media Strategy

    James Prideaux
    24 Mar 2015 | 8:17 am
    Whether you’re a social media veteran, or new to the industry, writing social media strategies can sometimes be a scary concept, especially when it isn’t even for you. Implementing a decent social media strategy can have huge benefits for your brand, or client’s brand, therefore getting it right is essential. There tends to be a lot to cover within a social strategy, so to help out, we have created a simple infographic displaying everything you need to know when creating a social media strategy.   Share This Social Media Strategy Infographic on Your Site…
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    Brandwatch

  • Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

    Jasmine Jaume
    4 May 2015 | 7:45 am
    No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. In case you’re not familiar with them, Rules tell the system to automatically take an action on the data as it comes in to the system, based on criteria set by you through a combination of search strings and filters. For example, you can ask it to mark mentions containing…
  • Research: How to Gain Product Feedback in Hours, Not Weeks

    Kristian Bannister
    1 May 2015 | 6:06 am
    Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait for the customer to come us to through feedback forms on websites and customer support channels. Asking the customer is undoubtedly effective, but it can often be time consuming. Depending on the questions you ask, it can also lead to biased responses. Organic feedback…
  • Insights: Location – The Missing Context for Social Intelligence

    David Esbin
    30 Apr 2015 | 6:02 am
    Social media listening is incredibly powerful. Never before have we had the ability to listen to our customers in real-time globally, using their conversations as opportunities for engagement or measuring and analyzing them to gain insights and new tactics. From the plethora of data available we know who we’re listening to, we know what they are talking about, and we know how influential they are. We also often know where they come from, but we’re missing a key part of the puzzle: where they are when they’re tweeting; when they’re celebrating joyous moments, complaining about…
  • Data Labs: Unveiling the UK General Election 2015 Topics Whale

    Matt Pearson
    29 Apr 2015 | 6:04 am
    For every “official” Brandwatch project there are often one or more unofficial counter-projects orbiting its gravity. These rogue satellites are just one of the many tricks we employ to allow room for innovation and experimentalism around our solid core of serious quality. Project/counter-project Official projects have stakeholders, a business case and, ultimately, a purpose. Satellite-projects, by contrast, lack these limitations. They can exist joyfully free of constraint, direction and purpose – which means they can also lack priority and the time to get them finished…
  • Commentary: Assessing Social Point Solutions vs. End-to-end Suites

    Will McInnes
    28 Apr 2015 | 8:18 am
    Last week, independent technology and market research company Forrester Research, Inc. released The Forrester Wave™: Social Relationship Platforms, Q2 2015. It made for interesting reading if, like everyone in the world of marketing technology, you find yourself thinking about the merits of integrated marketing clouds versus best-of-breed solutions. We were excited to see our partners included in the report, including Spredfast, Hootsuite and Percolate, with the report stating, “clients love Spredfast’s onboarding and support and like the fact that it partners with other leading social…
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    MeWe

  • Hello Facebook, Goodbye Privacy: FB’s Rogue “Hello Android” app

    Main Administrator
    1 May 2015 | 6:20 pm
    Smartphones these days tend to be more about the “smart” and less about the phone. With all the cool apps and features we can use on our devices, the phone almost seems an afterthought. Facebook must have felt the same way when it decided to design its new Hello Android app. For those who haven’t heard, Hello is a free dialer app for your smartphone that Facebook claims you can use for caller ID, blocking calls, and local searches. The reviews to date have been positive. That’s the glass half full portion of our story. But the tale doesn’t end here. This is…
  • The MeWe Social Network

    MeWe Team
    23 Apr 2015 | 4:15 pm
    “MeWe is a communication network that seeks to “advance the best of social media with privacy built into the design, where members would feel safe and respected while sharing their lives.” The online privacy company Sgrouples Inc., has launched a network that features social sharing, user communication, and cloud storage. MeWe’s founders built this platform on the belief that people should be able to express themselves online without censorship, or the worry that their information will be exploited without their permission. “You own your personal information and content. ……
  • Apr 21 2015 – We’ve Got Remarkable News: MeWe is on Wefunder!

    MeWe Team
    21 Apr 2015 | 3:22 pm
    MeWe Is on Wefunder! Hi Everyone, We’ve got remarkable news. Starting today, MeWe is crowdfunding on Wefunder. Come see our revolutionary strategy, remarkable team, and dynamic plans for growth. Peruse our awesome story and the valuable new future of trustworthy social media we are creating right now. Learn about crowdfunding, why it is so exciting, and share this with your friends so they can check it out too. SIMPLY CLICK HERE: MeWe Crowdfunds at Wefunder WebbMedia Group: MeWe is the “One to Watch” in 2015 MeWe has officially been listed as the “one to watch” by leading…
  • Creepy, Remarkable Reveal: Facebook Watches You Even If You Are Not A Member

    Mark Weinstein
    15 Apr 2015 | 12:56 pm
    What constitutes a bug? A bug is an insect. A bug is an illness passed along from the person in the cubicle next to you. A bug can be a glitch in programming code. So why am I talking about bugs? Because Facebook claims they found one that they’re fixing for you. This particular bug enabled Facebook to track the online movements of non-users. Yes, you, Facebook friend or foe, user or boycotter, you were under the watchful eye of Facebook, whether you knew it or not. This is not a hypothesis or the words of another anti-Facebook user. It’s now an admitted fact. Facebook is…
  • Social media without the snooping

    MeWe Team
    14 Apr 2015 | 1:04 pm
    There is rising concern about what Facebook et al do with our data, but sites like MeWe and Ello have their work cut out to provide an alternative vision Another day, another story about how Facebook habitually plays fast and loose with its users’ data. Mining users’ data to sell to advertisers and brokers is, of course, the primary business model of internet giants that provide a free service, one that has created billionaires from grad students almost overnight. Because it has been such a phenomenally successful money-spinner it should really be no surprise that companies such…