Social Media

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  • Tip: Do not focus on Facebook

    Social Fresh
    Jason Keath
    17 Mar 2015 | 3:00 am
    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is a different strategy when compared to most publishers. As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel. Lucia Moses at Digiday did a great breakdown last month of how Bleacher Report thinks about Facebook and their overall traffic strategy. Why would the Bleacher Report not want to…
  • 7 Takeaways From Social Media Marketing World 2015

    Social Media Examiner
    Donna Moritz
    14 Apr 2015 | 3:00 am
    Did you miss Social Media Marketing World 2015? Last month thousands of marketers converged yet again on San Diego for the world-class Social Media Marketing World (#SMMW15). Here are my seven takeaways from the conference—seven things you need to know. Editor’s note: This article was originally published on Socially Sorted and is being republished with permission. From […] This post 7 Takeaways From Social Media Marketing World 2015 first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 12 Most Strategic Reasons to Brand First, Produce Visual Content Later

    12 Most
    Paul Biedermann
    6 Apr 2015 | 9:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   Today’s media landscape is full of noise — bits and beeps — everything vying for attention. Time is short and we’re all rushed and distracted. Enter: the shift to the visual. Nothing communicates more powerfully. Visuals get our attention — we are visually wired, it’s in our DNA. What’s more, well-designed […]
  • Why I Started Social Selling

    Social Media Today RSS
    Koka Sexton
    18 Apr 2015 | 11:00 pm
    I joined LinkedIn in May of 2005 and like most people at the time it was my online resume, my online identity to headhunters and hiring managers. I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. I connected with coworkers and some of the people I got to know in the industry. I didn’t do any “work” on LinkedIn, I was too busy being measured on number of dials and talk time. I like to refer to this as the Dark Ages of Sales. Outside of my sales numbers, weekly conversations about my dials and talk time were…
  • How To Sell Your Company Without A Buyer

    TechCrunch
    Eric Paley
    18 Apr 2015 | 1:00 pm
     Conventional wisdom is that startups are bought, not sold. The logic follows that no matter how much an entrepreneur wants to sell a company, there needs to be an eager buyer and no amount of seller desire can manufacture one. Some people interpret this wisdom to mean that they should spend no time getting to know buyers and when a large company is ready to buy their startup, they’ll… Read More
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    Rackspace Startups

  • Startup Conversation with Steve “Woz” Wozniak

    Rackspace
    16 Apr 2015 | 11:45 am
    Launching a startup can be a risky endeavor.  Often it requires leaving a more comfortable, stable endeavor for a much less certain proposition.  The motivation to take this leap of faith is unique to each founder.  In this video interview, Steve Wozniak discusses leaving Hewlett Packard to start Apple Computer with Steve Jobs, his reluctance to leave a job that made him happy and why he finally decided to take the plunge.
  • Productify and The Rackspace Startup Program

    Rackspace
    7 Apr 2015 | 2:25 pm
    Productify, an Alexandria, NSW, Australia startup has built a B2B information management service that simplifies the process for bringing products from supplier to retailer. With Productify, suppliers store all their product information and images online and then share it to retailers online by invitation. Productify tracks the exchange between supplier and retailer and also resizes images automatically to meet individual retailers’ specifications. In this video, Productify’s Founder & CEO Doron Ostrin talks with Rackspace about the importance of the Rackspace Startup Program and…
  • Fashion Metric and the Rackspace Startup Program

    Rackspace
    6 Jan 2015 | 3:10 pm
    Fashion Metric is a big data SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience. By deploying a comprehensive technology to calculate a customer’s full set of body measurements in seconds, FM helps customers get measured for custom clothing or select the best ready-to-wear size. In this video, Fashion Metric Founder & CTO Morgan Linton talks to Rackspace about how his fashion-centric startup allows Rackspace to focus on infrastructure, Cloud hosting and server environments, while his…
  • Polycom: The Leader in HD Video Conferencing

    Robert Scoble
    19 Jun 2014 | 8:39 am
    Looking for ways to collaborate and help your organization defy distance? For more than 20 years, Polycom phones have powered voice conversations in over 4 million conference rooms worldwide. Today, Polycom offers a variety of solutions to fit the need of every room– from the home office to cubicles to boardrooms and more. Polycom RealPresence room video solutions are simple to operate and consistently deliver a flawless visual communications experience. http://polycom.com www.rackspacestartups.com
  • Scoble Discusses Performance-Based Advertising with Marimedia’s Founder Maia Shiran

    Robert Scoble
    19 Jun 2014 | 8:37 am
    Robert Scoble speaks with Maia Shiran, founder and COO of Marimedia Ltd. a Herzliya-based startup about to go public, that helps publishers and website owners generate revenue through performance-based advertising. They also look at Qadabra, Marimedia’s new self-serve platform for blogs and smaller websites. http://marimedia.net http://qadabra.com
 
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    Social Media Examiner

  • LinkedIn Elevate: This Week in Social Media

    Cindy King
    18 Apr 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces LinkedIn Elevate: LinkedIn Elevate is “a new product that helps companies and employees curate high-quality content, share easily […] This post LinkedIn Elevate: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Marketing Trends: How to Think Differently and Predict the Future

    Michael Stelzner
    17 Apr 2015 | 3:00 am
    Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? To explore marketing trends, I interview Rohit Bhargava. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business […] This post Marketing Trends: How to Think Differently and Predict the Future first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Offer Great Customer Service With Social Media

    Stephanie Shkolnik
    16 Apr 2015 | 3:00 am
    Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. In this article you’ll find out how to provide great customer service with social media. #1: Make a Customer […] This post How to Offer Great Customer Service With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Meerkat or Periscope? How to Broadcast Video Via Mobile

    Kristi Hines
    15 Apr 2015 | 3:00 am
    Does the idea of broadcasting live video from your mobile device sound interesting? Are you wondering if you should consider Meerkat or Periscope? In this article you’ll discover the differences between Meerkat and Periscope so you can choose the best one for your live mobile broadcasts. Preview Meerkat and Periscope on Desktop If you’re not ready […] This post Meerkat or Periscope? How to Broadcast Video Via Mobile first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Takeaways From Social Media Marketing World 2015

    Donna Moritz
    14 Apr 2015 | 3:00 am
    Did you miss Social Media Marketing World 2015? Last month thousands of marketers converged yet again on San Diego for the world-class Social Media Marketing World (#SMMW15). Here are my seven takeaways from the conference—seven things you need to know. Editor’s note: This article was originally published on Socially Sorted and is being republished with permission. From […] This post 7 Takeaways From Social Media Marketing World 2015 first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • The Year Of Mobile Payments

    Alix Murphy
    19 Apr 2015 | 12:30 am
     Ask most people what the state of mobile payments is today, and they’ll tell you it’s just kicking off. With Facebook announcing the option to ‘send money to friends’ via messenger and the release of Apple Pay last year, 2015 has excitedly been dubbed “The Year of Mobile Payments.” Yet what most people don’t realise is that these services are… Read More
  • The Unbundling Of Everything

    Joe McCann
    18 Apr 2015 | 7:00 pm
     We’ve been living in a bundled world. ESPN packaged with Nickelodeon, healthcare tied to employers, learning wrapped up in colleges and degree programs. We’ve grown up surrounded by so many bundled products and services that it’s easy to become blind to the flexibility and value presented by unbundling. Read More
  • We Need Algorithmic Angels

    Jarno M. Koponen
    18 Apr 2015 | 4:00 pm
     A lot has been written on how algorithms are manipulating this and that in today’s Internet. However, there hasn’t been so many concrete proposals on how could we create more human-centered algorithmic solutions. For example, do we need algorithms that are on our side? Read More
  • What The Apple Watch Could Be

    Natasha Lomas
    18 Apr 2015 | 2:00 pm
     What is the Apple Watch? The simple answer is Apple’s first smartwatch. In fact Apple calls it its “most personal device ever”. But early reviewers have wrestled with the raison d’être of the Apple Watch. Read More
  • How To Sell Your Company Without A Buyer

    Eric Paley
    18 Apr 2015 | 1:00 pm
     Conventional wisdom is that startups are bought, not sold. The logic follows that no matter how much an entrepreneur wants to sell a company, there needs to be an eager buyer and no amount of seller desire can manufacture one. Some people interpret this wisdom to mean that they should spend no time getting to know buyers and when a large company is ready to buy their startup, they’ll… Read More
 
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    Mashable

  • 'Orphan Black' Season 3 premiere featured a crazy good clone impersonation

    Sandra Gonzalez
    18 Apr 2015 | 8:17 pm
    We’ve got clones, they're multiplying, and Sarah Manning is losing control In the Season 3 premiere of Orphan Black, the male clones slowly but surely started taking over, but they’ve only affected one of the sisters so far See also: 'Orphan Black' preview: Breaking down the male clones of Project Castor Surprisingly, their creepy and bloody antics weren’t the craziest part of the season opener — it was all of the body-swapping that went down at the DYAD Institute. In order to keep a "cleaner" named Ferdinand (True Blood alum James Frain) from sounding an alarm, Sarah…
  • Lego 'Batman vs. Superman' trailer looks just as intense as the original

    Andrea Romano
    18 Apr 2015 | 7:53 pm
    The Brick Knight and the Man of Plastic are going cape to cape. YouTube channel FinalFeature recreated the Batman vs. Superman: Dawn of Justice trailer, shot-by-shot, entirely in Lego. Somehow, the already intense trailer is way darker with mini-figures. R2-D2 delightfully plays with young 'Star Wars' superfan in wheelchair Watch music lovers hunt for vinyl on Record Store Day Mashup of Disney villains falling to their doom might ruin your childhood Moving time-lapse video pays tribute to victims of South Korean ferry disaster Read more... More about Viral Videos, Videos, Batman, Lego, and…
  • Australia's prime minister skols a beer, dribbles some on his shirt

    Jenni Ryall
    18 Apr 2015 | 7:48 pm
    Tony Abbott continues to prove being a public relations nightmare is the way into the lives of young Australians First, he wore sunglasses from the '90s and became referred to as "Tone The Speed Dealer," then he ate a whole onion for kicks and now, the Prime Minister of Australia, has skoled a beer at the pub in record pace (translation: to drink an alcoholic beverage in one go). See also: A video about nothing is the most hilarious thing in Australia Punters at the drinking hole in Sydney's eastern suburbs surrounded the PM and cheered "skol, skol, skol," as Abbott sunk a cold one faster…
  • Ryn Weaver's touching tribute to her grandpa at Coachella gave us chills

    Brian Anthony Hernandez
    18 Apr 2015 | 6:40 pm
    INDIO, California — "I feel like Superman," Ryn Weaver proclaims while swinging her green Valentino cape like a matador during her emotional Coachella set on Saturday. The 22-year-old "OctaHate" singer has definitely been the superhero of her own dreams, transforming from a Coachella attendee many years ago into a first-time festival performer this month. But those dreams have recently been smudged by tragedy in the family: Her grandfather Max died on the first day of 2015 after years of battling a sickness See also: DMX surprises Coachella with 'Ruff Ryder's Anthem' and Walmart visit…
  • Hundreds throw a girl an amazing birthday party when she got no RSVPs

    Andrea Romano
    18 Apr 2015 | 6:21 pm
    A 10-year-old girl in Shakopee, Minnesota just got the best birthday ever thanks to the Internet. When no one from Mackenzie Moretter's fourth grade class RSVP'd to her birthday party, her mom, Jenny, decided to ask other moms on Facebook to wish her a happy birthday. She ended up getting a whole lot more: a whole party with hundreds of guests. See also: Parents write insanely demanding invitation for their son's first birthday party KMSP-TV Mackenzie was born with Sotos syndrome, a genetic disorder that delays speech and learning, making socialization extremely difficult for her. According…
 
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    Martin Shervington

  • Let’s connect at SMMW15!

    Martin Shervington
    23 Mar 2015 | 9:20 am
    Inspired by Chris Brogan’s post about networking with him at SMMW this year, I thought I would create one too! 1. First things first…and most imporant! Please come and say hello! I am there to connect with you. Really. I want to meet you. 2. If you would like my opinion about Google+ and its future,... Continue Reading >> The post Let’s connect at SMMW15! appeared first on Martin Shervington.
  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called 3courselunch.com (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
  • Social Media Marketing World 2015

    Martin Shervington
    6 Nov 2014 | 5:33 am
    Want to see many of the top social media marketing speakers from around the world? Well, this is the place to be in 2015. And I am there too! The post Social Media Marketing World 2015 appeared first on Martin Shervington.
  • Everything I’ve learned about running Google+ communities, I learned waiting tables.

    Martin Shervington
    25 Oct 2014 | 11:28 am
    Since their launch at the start of December 2012, I have focused much of my time and attention on running Google+ communities. What I have been reflecting on lately is the process of ‘serving’ people and where this skill comes from. As such, I thought I would connect it to a time when I lived... Continue Reading >> The post Everything I’ve learned about running Google+ communities, I learned waiting tables. appeared first on Martin Shervington.
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    Social Media Today RSS

  • Why I Started Social Selling

    Koka Sexton
    18 Apr 2015 | 11:00 pm
    I joined LinkedIn in May of 2005 and like most people at the time it was my online resume, my online identity to headhunters and hiring managers. I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. I connected with coworkers and some of the people I got to know in the industry. I didn’t do any “work” on LinkedIn, I was too busy being measured on number of dials and talk time. I like to refer to this as the Dark Ages of Sales. Outside of my sales numbers, weekly conversations about my dials and talk time were…
  • Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It

    Hinge Marketing
    18 Apr 2015 | 10:00 pm
    Sometimes a new perspective comes from a direction that you least expect.  That’s what happened to me on a recent trip to Istanbul.  That new perspective was on why professional services marketing so often goes off-track and how to fix it. It all started at the Bazaar. 
  • How Can You Optimize Images for Social Media to Garner Maximum Returns?

    Eric Haskell
    18 Apr 2015 | 9:30 pm
    When you are performing social media marketing for your business, it is important that you use images. What’s the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.
  • 5 Rules For Niche Blogs

    Kelsey Jones
    18 Apr 2015 | 6:18 am
    Throughout my many years having a blog, as well as reading my favorites through BlogLovin’ on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I’ve realized is that the more niche your blog is, the better likelihood you’ll have at attracting the engaged audience you’ve  always wanted to. It also helps with SEO, because longtail keyword searches produce more relevant traffic that is likely to return to your site and spend more time there.
  • What Does It Take To Close The Customer Experience Gap?

    maz iqbal
    18 Apr 2015 | 5:11 am
    A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?
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    Social Media Explorer

  • To High Performers Everywhere

    Tracey Parsons
    14 Apr 2015 | 3:00 am
    Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy!  So to the High Performers out there, take solace, there is a place for you where your brand of magic making is rewarded. You just…
  • Fix Your Broken-Record Content Strategy

    Tracey Parsons
    7 Apr 2015 | 3:00 am
    Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And…
  • A Parting Gift: 17 Truths For Business And Life

    Danielle Terreri
    3 Apr 2015 | 3:00 am
    In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot…
  • The Emancipation of Corporate Culture

    Suzanne Coblentz
    1 Apr 2015 | 3:00 am
    Working virtually and having virtual access to your office is becoming increasingly common in today’s workforce. Even the federal government has some options available for virtual employees. The benefits and drawbacks of working outside of a traditional office space is well-chartered blog territory. What is often missing from the conversation is what it takes to build and sustain a corporate culture of Zappos proportions with an entirely virtual team. At SME Digital, we have up-leveled working virtually, beyond simply a job that allows you to work out of your home (or local Starbucks) to a…
  • The only four metrics that matter

    Tracey Parsons
    31 Mar 2015 | 3:00 am
    Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put…
 
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    Social Media Era Of Poking

  • The Way People Read Google Results Has Changed, but Does it Matter?

    megantotka
    6 Apr 2015 | 2:39 pm
    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan…
  • Simple and Efficient Marketing

    Eslam yosef
    1 Apr 2015 | 11:05 am
    What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple swipe, it behooves you to pay attention and be innovative in order to stay relevant. Identify your assets What are you (or your company) good at? Think of your best skills. For example, if you’re in the business of selling guitars and you happen to be great with repairs, tout that as a key aspect of your business. It can probably be expected that any instrument retailer will have someone on hand for repairs, but if…
  • Social Media Fails: When Good Brands Go Wrong

    megantotka
    5 Mar 2015 | 11:26 am
    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Where They Went Wrong: While USAirways sticks with its story that tweeting the image was an accident, the fact is…
  • Toyota Comeback: What’s Helped to Turn This Company Around

    guest
    13 Feb 2015 | 8:34 am
    From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas pedals, sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. How did they achieve this remarkable turnaround? Innovation Through Planning Ahead To its…
  • How to Keep Customers Happy in a Digital Marketplace

    megantotka
    4 Feb 2015 | 2:58 pm
    The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met. Building a friendly website. You will notice that I did…
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    @ProBlogger

  • The Only Business Training Resource I Promote Just Opened for Enrolments for One Week

    Darren Rowse
    16 Apr 2015 | 9:29 am
    I only promote one blogger training resource each year and this is the only week this until 2016 that they have enrolments open. I’m very fussy about what blogger training resources I promote (because there is so much hype and dubious practice in this space) but today have a recommendation for an authentic and valuable program that I know will help many ProBlogger readers. Here’s what you need to know. The Short Story The Elite Blog Academy is one of the most comprehensive blogging courses I’ve ever come across – and it’s available to enrol in with an early bird offer for…
  • 3 Reasons to Stop Relying on How-To Lists for Information (and What to Do Instead)!

    Guest Blogger
    16 Apr 2015 | 7:21 am
     This is a guest contribution from Daryl Rothman. The truth is out there. At least, we hope so. How-to lists are all the rage in the burgeoning blogging world. And many are good, but there is an absolute deluge. The list of lists is growing. Who has it right? How do you choose? What lists you should rely on? Simple. None. Before you loose the slings and arrows of recrimination upon me, hear me out. I didn’t say you shouldn’t read any how-to lists. There are some great ones. Read away! I am saying you need to stop relying upon them. Here’s why. We are so inundated with lists it is easy…
  • Tips for Creating Your First eCourse

    Stacey Roberts
    14 Apr 2015 | 7:22 am
    There’s a reason you’re seeing an influx of ecourses in the blogosphere of late – it’s a fantastic way to share to a higher (and sometimes more concentrated) degree your talents and knowledge. If you have a niche blog, then there’s a good chance you can come up with an in-depth and useful course that will be helpful for your readers and profitable for you. If an ecourse is something that’s been on your mind, then read ahead. Last year, Chantelle Ellem of Fat Mum Slim ran her very first blogging ecourse, the Clever Cookie School of Blog, which was a huge…
  • The Structure of a Proper Client Proposal That Will Land You a Blogging Gig

    Guest Blogger
    12 Apr 2015 | 7:45 am
    This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. Maybe you even subconsciously hate people like Darren, Jon Morrow, or Brian Clark, purely because they’ve succeeded and you haven’t (yet). First of all, it’s okay. Don’t worry, not being satisfied and trying to look for outside reasons to justify our problems is a natural human reflex. It will…
  • Why Should I Make My Webpage Interactive?

    Guest Blogger
    9 Apr 2015 | 7:07 am
    This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? In the current state of our globalized, media-saturated society, it’s difficult—if not outright impossible—to live by this seemingly antiquated adage. Amidst the hustle and bustle of the World Wide Web, appearance often conquers content in terms of user retention, which makes your landing page the golden ticket to your website’s success. “If you had one shot, one opportunity to seize everything you ever wanted, one moment… would…
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    Scott Monty

  • This Week in Digital - April 17, 2015

    17 Apr 2015 | 7:52 am
    The EU rebukes Google, we finally get to see the net neutrality rules, the troubling growth of ad blocking, Yahoo prepares a new product launch, statistics on teens and Facebook, Twitter's data grab, LinkedIn's largest acquisition yet, Snapchat sneakily lures Uber and Lyft engineers, the lawyer that wants to curtail the collaborative economy, a free webinar on Google Analytics for communicators, hiring data artists, BuzzFeed's origins in the 1920s and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • This Week in Digital - April 3, 2015

    5 Apr 2015 | 8:01 pm
    April Fools' Day brings brand pranks, Amazon goes for service and buttons, the disparate use of smartphones by age, global social media ad spending for 2014, new features from Facebook, Twitter gets into the curation game, Tumblr hires a CMO, the AP bans "ridesharing," Airbnb moves into Cuba, the types of staff you need on a content team, NPR's podcasting strategy, the legal ramifications of livestreaming, the single common trait of good leaders and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series…
  • This Week in Digital - March 27, 2015

    27 Mar 2015 | 8:15 am
    A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a smartwatch, Facebook offers to host news stories directly on its site, some amazing Airbnb success stories, how one city regulated taxis so heavily that ridesharing has soared, the economics of podcasting, the impact of zero-based budgeting on measurement, Larry King tweets - but you'll never guess how, an essential video on the power of heliotropic leadership and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each…
  • This Week in Digital - March 20, 2015

    20 Mar 2015 | 9:07 am
    It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans, Facebook is so money, Twitter is in testing mode, Instagram needs more business, using Uber for "bar roulette," a milestone for data-driven PR, spending on data-driven marketing is up, what Americans- including Mark Zuckerberg - are doing to ensure their privacy, a search for tranquility, the math behind insane startup valuations  and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter…
  • This Week in Digital - March 13, 2015

    13 Mar 2015 | 3:09 pm
    A new heirloom that loses value in two years, the closing of a tech publishing icon, Millennials may not deserve all of those trophies, the cable industry gets more bad news, Facebook unleashes its firehose of data, funding for Snapchat, Uber and Lyft, content strategy secrets to make you successful, Uber pledges more women drivers, what's holding back podcasting, why you need a marketing technologist, Disney holds the future of wearables and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of…
 
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    Social Fresh

  • Kickstarter and IndieGoGo Hacks on the #socialtoolkit

    Jason Yarby
    16 Apr 2015 | 5:32 am
    Here are the “Best Of” #crowdfunding resources from my blog (for free) -> http://t.co/9cRR0xvhTW pic.twitter.com/2o0jnJ3KXw — Clay Hebert (@clayhebert) February 6, 2015 Social Toolkit 22: Kickstarter Hacks Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by:     The internet’s easiest Lead Gen and landing page platform.     Performance marketing solutions to reach & convert your audience on social     The social media easy button for small business.     Where…
  • Current State of Facebook Video Advertising #socialtoolkit

    Jason Yarby
    6 Apr 2015 | 4:52 am
    Only 10 seconds are needed to increase brand recall by 74% with a @Facebook video ad http://t.co/5TIczZmxRq @Nielsen pic.twitter.com/cpBoxfu6KU — Mixpo (@Mixpo) March 19, 2015 Social Toolkit 21: Facebook Ads and Videos Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by:     The internet’s easiest Lead Gen and landing page platform.     Performance marketing solutions to reach & convert your audience on social     The social media easy button for small business.     Where…
  • Meerkat vs. Periscope #socialtoolkit

    Jason Yarby
    30 Mar 2015 | 6:03 am
    People are talking about these apps like its the #HarryPotter prophesy. @AppMeerkat @periscopeco pic.twitter.com/GrCWwJXAL7 — Dom Garrett (@DomGarrett) March 26, 2015 Social Toolkit 20: Meerkat vs Periscope Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Jason Keath and Jason Yarborough discuss the rise and debate of the popular live streaming social networks, Meerkat and Periscope, along with, the social media tools we use at and what’s to be expected at Social Fresh Conference 2015 (Tampa Bay, FL – Sept. 23-25, 2015). Below is a…
  • Tip: Do not focus on Facebook

    Jason Keath
    17 Mar 2015 | 3:00 am
    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is a different strategy when compared to most publishers. As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel. Lucia Moses at Digiday did a great breakdown last month of how Bleacher Report thinks about Facebook and their overall traffic strategy. Why would the Bleacher Report not want to…
  • Top 3 Ways Brands Can Utilize the Meerkat App

    Vincenzo Landino
    13 Mar 2015 | 10:52 am
    “It’s 9:00 on a Saturday, my regular thoughts shuffled in, there’s a new app right in front of me, blowing up on Twitter and LinkedIn.” New apps are always coming up in the social media space, claiming to be the latest and greatest in photo or video. The latest app generating a great deal of buzz is Meerkat, a live video-streaming app with Twitter integration. My friend, @CarlosGil83, had been using the app all week, streaming live coverage of him discussing social media, branding and talking about his journey from unemployment to the interview and hiring process. @CarlosGil83 talking…
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    blog

  • Learn how local businesses compete in the Digital Age

    Heidi Burns
    17 Apr 2015 | 12:09 pm
    Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging more digitally, local businesses must compete for customers with companies around the world. Think about this: 85% of consumers searching for local businesses read reviews when deciding where to go. In the midst of this dynamic shopping landscape, technological advancements are giving local businesses a new edge in attracting and converting local customers. This is taking place through a…
  • Making Business Insights work: From the market to the manufacturing line

    Christopher Baldwin
    13 Apr 2015 | 2:50 pm
    “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” – Dr. Seuss Business Insights (BI). How’s that for a loaded term? Everyone talks about it, but the whole theme of BI in marketing seems to be overwhelming the industry. So, how has talking about something so sensical, somehow become ambiguous? From the boardroom to the broadsheet, BI has become a term that baffles, confuses and alludes its audience without actually explaining anything of value. Firstly, I find the way a lot of people talk about ‘insights’ and what they…
  • The ‘What, How and Why?’ of Social Media ROI

    Christopher Baldwin
    8 Apr 2015 | 3:24 pm
    It’s 2015 and Social Media matters. You just need to look at the investment going into this space, across our industry. The latest research from Forrester suggests that retail marketers will spend £3.4bn ($5.2bn) per annum on social media by 2019, that’s a 10.5% compound annual growth rate. That’s all fine and well, but how do we actually use Social Media as marketers? Social Media Marketing is broadly concerned with the creation and utilisation of relationships in the context of the marketplace. Social Media execution is tricky, from the platforms you use, to the way you converse and,…
  • Move over tech, the real winners at SXSW are brands 

    Summer Daoud
    3 Apr 2015 | 7:35 am
    That moment when South by Southwest is over and you realize you still get to live in Austin. Ahhhh. Fortunately Bazaarvoice is headquartered in this booming town, and I love playing host during these ten days of interactive, music, and film. No, not just to the array of couch crashers, but to our clients and partners who come from all over the world to participate in this event. In the past, the biggest splash came from the tech companies like us, building their brands and throwing parties for clients. In recent years, however, we’ve seen the flip to consumer brands—not only attending for…
  • Building consumer-generated content into the brick-and-mortar experience

    Christopher Baldwin
    23 Mar 2015 | 6:35 pm
    We’ve all seen it in the news - but in spite of the unwavering headlines, announcing the timely death of brick-and-mortar retail, we seem to have hit a wall. New stories are emerging in the industry, which suggest that brick-and-mortar still holds importance in the marketplace. The truth is, that physical stores still have sizeable, significant and strategic business benefits for retailers and brands alike. From the American retailer LL Bean to Google, organisations are re-building their bridges to the abundant offline world. But, why? “The Experience Economy” – that’s why. In a…
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    12 Most

  • 12 Most Strategic Reasons to Brand First, Produce Visual Content Later

    Paul Biedermann
    6 Apr 2015 | 9:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   Today’s media landscape is full of noise — bits and beeps — everything vying for attention. Time is short and we’re all rushed and distracted. Enter: the shift to the visual. Nothing communicates more powerfully. Visuals get our attention — we are visually wired, it’s in our DNA. What’s more, well-designed […]
  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
 
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    chrisbrogan.com

  • 37 Blog Posts to Stop Writing – And What She Did Next Changed Everything

    Chris Brogan
    9 Apr 2015 | 2:28 pm
    First off, I should be honest right up front: I lied. I’m definitely NOT going to give you 37 blog posts to stop writing. Instead, stop writing list posts just because you read somewhere that they’re good. We are TRASHING the opportunity to create great content marketing Attention gimmicks are just that. They earn us attention. Briefly. And then what? If you’ve got no “next,” then you’ve just wasted it. Your “71 productivity tips” post is like Stewie (and all children): Continue ReadingThe post 37 Blog Posts to Stop Writing – And What She…
  • Has Blogging Changed Much Over the Last 17 Years?

    Chris Brogan
    7 Apr 2015 | 10:44 am
    17 years. That’s how long I’ve been blogging (as of the moment I’m writing this post). I started in 1998, before there was blogging software, back when it was called “journaling.” A lot has changed in my life since then (two major relationships, 4 companies, the birth of my children), and obviously even more has changed with the world. Has Blogging Changed Much Over the Last 17 Years? The short answer is yes. The tools have changed immensely. My first “blogging” was really using a WYSIWYG software called Trellix (I’m stunned that they still have…
  • Money is PART of Value

    Chris Brogan
    2 Apr 2015 | 8:28 am
    I was talking with my friend, Jake Thompson about a project we’re doing to send athletic clothes to some special needs athletes in Wichita East school ( the story is here and here). My friend, Angel is also helping out. Jake and I were discussing that service was a very important part of ownership. I said to Jake, “Money is a subset of value.” Money is a SUBSET of Value My friend Anthony talks about value creation all the time. He works with sales organizations to help them forge what he calls “Level 4 Value Creation.” I’m not smart enough to explain that…
  • Content Will Never Be King

    Chris Brogan
    26 Mar 2015 | 7:43 am
    Yesterday, I had the pleasure to sit down with my friends Darren Rowse and Brian Clark. The last time the three of us sat quietly was in 2008 or 2009 when we launched the Third Tribe group (ah, memories). I joked that I wanted to bring that back and we could call it Sixth Tribe. You know, Third Tribe 2.0. Alas. Content Will Never Be King The conversation was brief, fun, and sprinkled with some melancholy about the fact that the more things change, the more they stay the same. Darren is thriving with his Problogger events and his Digital Photography School. Brian is running Copyblogger Media,…
  • Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention

    Chris Brogan
    25 Mar 2015 | 6:05 am
    With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not. What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any…
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    Logic+Emotion

  • Hillary's Logo Stinks. Here's What To Do About It.

    David Armano
    12 Apr 2015 | 4:05 pm
    Hillary Clinton recently announced her intention to run for president of the United States of America with a logo that looks partially inspired by Fed Ex, partially an "I'm with Stupid" T-Shirt and something from the 80s (not in a good way). In short, it stinks. Full disclosure, I'm not voting for Hillary, but this is not a political opinion piece. It's about good strategy, design, execution and branding--all important things in the worlds of business or politics. In fact, some of the information in this piece may even be useful to her and her team as she crafts her image and message in the…
  • Video Killed The Television Star: Why Total Fragmentation Is The New Norm

    David Armano
    27 Mar 2015 | 3:25 pm
    Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point. The real winner is digital video in all its forms—especially if it involves a popular app like Snapchat or a mobile optimized popular platform such as Netflix. The demise of traditional television happened somewhere around the time that YouTube began gaining popularity alongside with DVRs that empowered us to skip ads. Since then, things have only gotten worse for traditional, tied to the box…
  • It's Not The Size of SXSW, It's How You Use It

    David Armano
    21 Mar 2015 | 3:51 pm
    Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma. Some call it a conference and others say its more of a festival. Some say this year's SXSW felt "somber" while others asserted that fresh break through technology such as MeerKat, reasserted its relevance as a place where new startups can get their footing and enchant early adopters in the process. Other's still question its value for marketers and agencies…
  • MeerKat Is The Next Big Thing. But For How Long?

    David Armano
    6 Mar 2015 | 7:22 am
    Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good shot at stealing the show at SXSW next week—a venue that's been known to uncover the next big shiny object in social. It was after all, SXSW that put Twitter on the map, then subsequently Foursquare and more recently though with less impact, Vine.  But what exactly is MeerKat? Part Snapchat, part Twitter, and part video streaming app—MeerKat lets you effortlessly…
  • Ruling The "Aggregators" With Creative and Editorial Talent

    David Armano
    14 Feb 2015 | 3:14 pm
    Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's known in the marketing industry as "a big idea". Things were simpler back then... Big Ideas vs. Ruling The "Aggregators"Today, if you want your message and or communications to break through—you must understand how the "aggregators" work. What's an "aggregator"? Google, Facebook, Twitter, E-mail, Text Apps, Snapchat, Flipboard... it's…
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    Spiral16

  • Finding the Balance Between Content Creation and Content Sharing

    Alan Rapp
    15 Apr 2015 | 7:55 am
    Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship between content creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do. Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk…
  • Hashtag Round-Up – #AskSeaWorld & #ItsMyMall

    Alan Rapp
    9 Apr 2015 | 4:00 am
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons & #ThatsWhatCountryBreakfastDo, #WeaselPecker, #YourMum & #BeefBan, #NAACPBombing and #JeSuisCharlie, the improper use of #WhyIStayed, and the use of hashtavism. Today we examine two examples of hashtags backfiring when hashtags created specifically for two unrelated campaigns were hijacked leading to bad publicity for each…
  • Branding Yourself on Social Media: Four Tips from Gigi Hadid

    Alan Rapp
    1 Apr 2015 | 8:21 am
    Like it or not personal branding, taking proactive steps to market, control, and self-promote your image online, has become a large part of social media. Although we’ve recently shown commendable examples of branding yourself and company online, it’s not always easy. In a recent interview with Ad Week for the company’s new Millennial issue examining the rise of a new group of social supermodels embracing social media to help carve out their own public identity American fashion model Gigi Hadid sat down to talk about her own use of social media and a few useful lessons…
  • The Many Many Social Media Accounts of The Late Late Show

    Alan Rapp
    26 Mar 2015 | 4:00 am
    This week James Corden took over the hosting duties of The Late Late Show with James Corden (formerly The Late Late Show with Craig Ferguson) and one of his first acts was to invite fans and viewers to follow the show on a variety of social networks (many of which actually exist). Here’s what the segment looked like. Obviously made for laughs, the montage also addresses a brand’s need to carve out a presence on social media channels that fit your needs. Corden goes comically overboard of course as no one would need (or could ever hope to keep up with) the number of accounts he…
  • The Economics & Big Money of March Madness

    Alan Rapp
    24 Mar 2015 | 6:00 am
    It’s that time of year again. College Basketball fans are in full frenzy with the start of the NCAA Men’s Basketball Tournament and March Madness. The tournament is big money for the NCAA, gamblers, broadcasters, and the cities hosting tournament games as this infographic from WalletHub shows. The projected economic impact on Indianapolis, who will host the final three games of the tournament, is a whopping $70.8 million and last year CBS and Turner Broadcasting cashed-in to the tune of $1.13 billion in ad revenue. They aren’t the only ones benefiting as American beer…
 
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    New Media Expo Blog

  • Podcast Alley Schedule

    David Jackson
    10 Apr 2015 | 10:45 am
    Podcast Alley is the stage on the NMX floor where podcasters will be recording LIVE. The excitement of the floor, and having a live audience is exhilarating. Here is the current schedule MONDAY APRIL 13 10:30- 11:30  Open 11:45 – 12:45 Over Coffee – Dot Cannon 1:00 – 2:00 The Waves of Tech – Steve Lee [...]
  • 360Heros Brings Virtual Reality to NMX

    Deb Ng
    7 Apr 2015 | 4:06 pm
    by Justin McLaughlin Digital & Social Media Specialist 360Heros Interested in seeing the latest in virtual reality 360 video technology? Look no farther than 360Heros and booth N7213 at the 2015 New Media Expo. As an NMX sponsor, 360Heros will be sharing their complete VR 360 video production workflow including content capture hardware, workflow management [...]
  • Chris Jericho Announced as Co-host of 10th Annual Podcast Awards at NMX

    Deb Ng
    1 Apr 2015 | 4:48 am
    NMX is thrilled to announce Chris Jericho as co-host alongside Emily Morse for the 10th Annual Podcast Awards. Chris will replace Dennis Miller who had a scheduling conflict and had to bow out as co-host. However Chris Jericho is no condolence prize, and the NMX team couldn’t be more stoked to have him in participate in this year’s event. [...]
  • Breaking It Down: What The Different NMX Passes Get You Into

    Deb Ng
    26 Mar 2015 | 11:27 am
    NMX attendees have the option of registering for several different pass types: VIP Pass, Content Creator Pass, and Exhibits Only pass. As we have a variety of events happening at NMX, I thought it would be a good idea to list the type of passes we offer and the events you can get into. Here you [...]
  • Telling More, With Less

    Deb Ng
    25 Mar 2015 | 8:39 am
    by Donna Freedman – NMX Speaker Want to keep people reading your site? Keep this old journalism adage in mind: “Show, don’t tell.” Your job as a writer isn’t to force-feed facts so that readers will be sure to Get Your Point. Yesterday was the hottest day I can ever remember. My clothes were sticking [...]
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    idaconcpts.com

  • Solving the Circuit: A New Age of 3D-Printed Electronics

    Damian Davila
    9 Apr 2015 | 2:59 pm
    In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. Now, however, there’s a Kickstarter in progress for a printer called the Voltera V-One, which can make small-scale circuit board in mere hours. It had a $70,000 goal, but raised more than $300,000 with weeks left in the fundraising phase. This just shows how…
  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • The Importance Of Being Known In Your Own Backyard

    Maggie Kimberl
    3 Apr 2015 | 7:21 am
    Last week NowSourcing was named one of Greater Louisville Inc.’s Fast Dozen companies.  Each company had to meet certain criteria for growth, innovation, and employment.  It was truly an honor to be chosen, but it really drives home one of our biggest struggles- being known in our own backyard. NowSourcing is a nationally recognized infographics design agency.  We’ve been ranked #1 in the infographics industry two years in a row.  Our clients are Fortune 500 companies, startups, nonprofits, and everything in between.  But sometimes people in Louisville don’t even know what an…
  • Getting Some Local Louisville Love

    Maggie Kimberl
    27 Mar 2015 | 7:15 pm
    On the heels of our recent return from SXSW, NowSourcing has been honored by The Greater Louisville Enterprise Corporation as one of 2015’s Fast Dozen companies.  Fast Dozen companies must have revenue over $1 million per year and have 20% growth each of the last 3 years.  Companies must be based in Louisville.  In addition, Fast Dozen companies must have been operating for at least 4 years and have at least 5 employees. The 2015 Fast Dozen Companies are: 21c Museum Hotels LLC Blackstone Media Network LLC Boice.net Component Supply LLC InGrid Design LLC modulR LLC NowSourcing Inc.
  • The State Of The Union Of Nonprofits [Infographic]

    Maggie Kimberl
    26 Mar 2015 | 10:02 am
  • SXSW Survival Guide

    Rose Wallace
    13 Mar 2015 | 12:03 pm
    In order to prepare ourselves and others for the marathon that is SXSW, we’ve compiled comprehensive guides for every part of the trip. Starting from three weeks out, we outlined exactly what needs to be done to ensure a successful trip to SXSW. SxSocial For the kick off we started by getting the word out about SxSocial: a great platform for getting to know people before you actually get there. This tool not only helps you make new contacts and maintain old ones, it also lets you manage your badges and book hotel reservations. Create a profile, let others know who you are and why…
  • Meet The Pets Of NowSourcing!

    Maggie Kimberl
    3 Mar 2015 | 11:00 am
    Have you ever found yourself wondering where the Internet comes from?  No, it’s not from Al Gore or outer space.  It’s made by real people just like you.  Even though we make the best infographics the internet has ever seen, we here at NowSourcing are regular folks who have pets JUST LIKE YOU!  Check out some of the pets of NowSourcing: Maggie: Pet’s Name: Guido Favorite Treat or Toy: He usually steals my kids’ stuffed animals when they’re at school and snuggles them all day.  He lives for peanut butter and car rides. Funny story or fact about your pet: Even though he…
 
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    Collective Thoughts| Collective Thoughts

  • Questions About Storage Space?

    Brian Wallace
    17 Apr 2015 | 9:47 am
    It seems like a simple enough concept, right?  Rent a shed and store your stuff.  But there are a lot of rules and issues you need to know before you rent a storage space!
  • Online And App-Based Pizza Orders Taking Over

    Brian Wallace
    16 Apr 2015 | 10:20 am
    If your pizza place doesn’t have an app, you may be missing out on a significant piece of the pie.  Learn more from this infographic.
  • Nonprofit Strategies

    Brian Wallace
    26 Mar 2015 | 10:29 am
    The economic climate has taken its toll on nonprofits.  Learn more about their struggles from this infographic. />
  • 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations

    Brian Wallace
    20 Mar 2015 | 10:52 am
    It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today, 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. Brands see how a photograph (otherwise known as styled snap) can sell an item out faster than any other form of marketing, so they’re learning to capitalize on this influence more than ever before. If a styled snap from a blogger can push product out the door that fast, collaborating on a clothing line featuring the blogger…
  • Defeating Duchenne

    Brian Wallace
    17 Mar 2015 | 10:07 am
    There’s a new treatment available for Duchenne Muscular Dystrophy called eteplirsen, but unfortunately the FDA approval process has stalled.  Learn more from this infographic.
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    Brian Solis

  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
  • Habits are the Invisible Architecture of Everyday Life

    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
  • The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

    Guest Author
    10 Apr 2015 | 5:43 am
    Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love. TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible. There is a widespread myth that a new device will only add more clutter–more noise–to both our work lives and our personal lives. More notifications, more distractions, and…
  • Facebook’s Messenger Becomes a Platform, The Sharing Economy Creates a Shut-in Economy + WTF Indiana – ContextMatters #8

    Brian Solis
    6 Apr 2015 | 5:56 am
    Facebook Messenger Becomes a Platform Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem. In 2015, we can see that Facebook is thinking beyond the unbundling of its popular features but also turning them into independent and connected platforms. Following this year’s F8, Facebook introduced new features for payments within Messenger as well as opening direct lines of communication between users and businesses. Additionally, Facebook opened Messenger to developers to help…
  • The Future of Business is About Experience Architecture

    Brian Solis
    5 Apr 2015 | 5:07 am
    Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing. Yet, they’re frozen in the past, undermining the future simply because they do not know what to do and how. After all that is known, it is the unknown and the fear of venturing into the unfamiliar that becomes paralyzing. I spend a substantial amount of time inside businesses researching digital transformation and also what prevents and accelerates it.  Among the greatest catalysts for change is that…
 
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    Beth’s Blog

  • Meet Gen Z Philanthropist Sejal Makheja, Founder Elevator Project

    Beth
    16 Apr 2015 | 9:02 am
    Perhaps you’ve been reading about Gen Z and that they’re tech savvy, passionate about doing good, and might just shake up philanthropy.    I recently read an article in the New York Times about conference for Gen Z who were learning entrepreneurial skills. That’s where I first read about  Sejal Makheja, 16, a sophomore who lives in McLean, Va. When she was 14, Sejal founded the Elevator Project, an organization that aims to lift people out of poverty through apprenticeship, vocational training and job placement. She said she went to the Gen Z Conference because she wanted to…
  • Ahead of Give Local America, 7 trends in Giving Days

    Beth
    14 Apr 2015 | 8:21 am
    Source: GiveMN A school principal rides a zipline as a way to bring attention to Give to the Max Day in Minnesota Guest Post by Michelle Huttenhoff, Knight Foundation With the clock ticking for Give Local America on May 5, community foundations and others are finalizing plans for this national day of online giving. At Knight Foundation, we’ve been providing insights on organizing successful Giving Days, and wanted to share the latest information we have gathered. Our work started with The Giving Day Playbook, a soup-to-nuts guide that is continuously updated. Today, we wanted to share…
  • Volunteer Engagement 2.0: Pre-Order Your Copy Now!

    Beth
    13 Apr 2015 | 12:08 pm
    In mid-May 2015, the book “Volunteer Engagement 2.0” will launch and I’m proud to be among 35 chapter contributors!   Can you guess the topic of my chapter? The book is about: Striking a balance between actionable strategy and broad discussion of the issues surrounding volunteerism, Volunteer Engagement 2.0 helps readers craft a volunteer program that reflects the organization’s mission and approaches daily management needs with an eye toward the future. Track the history of volunteerism, and the social, cultural, and technological shifts that will shape its future Keep…
  • What Improvisation Can Teach Social Change Leaders

    Beth
    8 Apr 2015 | 11:25 am
    This post follows yesterday’s post about networked leadership skills.   I had the honor of being a guest facilitator at a transformative leadership retreat with colleagues Heather McLeod Grant, Chris Block, Lance Fors, and David Havens – I got to teach but more importantly got to learn from amazing people.   The retreat curriculum is built around the a framework  called “I-WE-IT” that covers mindsets and practical skills that today’s social change leaders of all generations need as we move towards more collective approaches. David Havens from Collective Capital, a…
  • A Simple Way for Nonprofit Leaders To Incorporate Mindfulness Into Their Daily Work

    Beth
    7 Apr 2015 | 10:36 am
    Yesterday,  I had the honor of being a guest facilitator at a transformative leadership retreat with colleagues Heather McLeod Grant, Chris Block, Lance Fors, and David Havens.   The retreat curriculum is built around the a framework  called “I-WE-IT” that covers mindsets and practical skills that today’s social change leaders of all generations need as we move towards more collective approaches. I-WE-IT is a tripod of inter-connected skills for leaders:   the individual leader (I), the power of teams or networks (WE), or the system that they are trying to change (IT).
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • DECODED wins Gold Axiom Award!

    Rahaf
    2 Apr 2015 | 4:27 am
    I’m delighted to announce that The Decoded Company has won a Gold Axiom Award for best 2015 business book in the Business Technology category. We tied for first place with Walter Issacson’s The Innovators, which is a huge honor!  To see the entire list click here.     From the website: In August of 2007, Jenkins Group launched the Axiom Awards, “designed to honor the year’s best business books and their authors and publishers.” Now, eight years and 3,000 entries later, we announce the winners of the eighth annual, 2015 Axiom Business Book Awards, honoring the…
  • Keynote: The Digital Culture of Cities

    Rahaf
    1 Apr 2015 | 9:34 am
    In February I was invited to keynote at the Dallas Festival of Ideas. I spoke about the “Innovative City” within the context of Digital Culture. I wanted to explore how technology was empowering municipalities and citizens to better organize, communicate and collaborate with each other, improving the day to day quality of life of residents. In this talk, I focused on three main information exchanges that occur within cities: from governments to citizens, from citizens to governments, and between the citizens themselves. The sum of these exchanges represent the health and vitality…
 
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    Soshable

  • Social Media: Are You Following Directions?

    Lauren Galli
    7 Apr 2015 | 8:40 pm
    In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. When a client isn’t seeing the results he wants, social media managers are forced to ask the question: did you follow the directions? Social media is a two way street, and social media managers cannot make magic happen on their own. In order to make social media efforts as effective as…
  • Snapcash: The Latest From Snapchat

    Lauren Galli
    5 Apr 2015 | 12:37 pm
    Attention spans are dwindling, that’s no secret. Reading a newspaper has fallen by the wayside, in favor of reading simple headlines via an app on our phones or tablets. Magazine articles are getting shorter, Vine is offering a way to film videos that last only 7 seconds, and we’ve got devices in our homes that allow us to skip commercials. Everyone remembers the old days of looking at photos; we sat down around a table and passed an envelope of photos, careful not to smudge them with our dirty fingerprints. Since then, the process has become simplified with the advent of digital…
  • Facebook Wants To Play Too – Possible Autonomous Car?

    Sara Dean
    1 Apr 2015 | 12:50 pm
    Facebook has been known to revolutionize the way we communicate with our friends, family and other loved ones, as well as meet new people online. With the vast bankroll, and technological knowhow, is too far off to think that Facebook may want in on the autonomous car action? It doesn’t really seem so if you think about it. Google and Apple have been dabbling in the driverless car market, so why not Facebook? The people at Facebook are busy fending off the rumours of an autonomous vehicle and have said that this project is not happening. Mark Zuckerberg has been on the record about not…
  • Social Media Mistakes: Are You Making Them?

    Lauren Galli
    1 Apr 2015 | 8:16 am
    When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes. A good social media profile possesses certain items such as a straightforward image that could be used professionally or candidly. Due to the fact that cyber-vetting is a real threat, consider whether or not you’d like your future boss, clergy member,…
  • Better Social Media Marketing comes from Personalized Social Media Strategy

    JD Rucker
    31 Mar 2015 | 5:56 am
    If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend. In our industry, the car business, we believe in learning what we can about a dealership and customizing their social media to fit their market, personality, brands, selling style, and community involvement. One does not simply pull out a generic…
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    Brains on Fire

  • Friday Fotos | Flying Planes Edition

    Amy Taylor
    10 Apr 2015 | 7:44 am
    Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product! When an insight trip feels more like playtime… The post Friday Fotos | Flying Planes Edition appeared first on Brains on Fire.
  • Why Brands Should Focus on Creating Experiences, Not Selling Stuff

    Amy Taylor
    9 Apr 2015 | 1:50 pm
    I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done experience does. Ironically, the fact that a material thing is ever present works against it, making it easier to adapt to. It fades into the background and becomes part of the new normal. But while the happiness from material purchases diminishes over…
  • It’s not where you take things from, it’s where you take them to

    Amy Taylor
    2 Apr 2015 | 10:52 am
    I recently read a quote from film director Jim Jarmusch that challenged me: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery…
  • Design is a secret language.

    Robbin Phillips
    1 Apr 2015 | 7:00 am
    I love this slide Greg Ramsey quickly did for one of my presentations. I love being able to feel the person behind design. This week I presented at a conference in Vermont and I got asked the most wonderful and unexpected question during Q+A time. “You have the most beautiful slides. Do you believe design plays a role in sparking Word of Mouth?” Yes. Yes. AND Yes. First of all, my beautiful slides are thanks to Ramsey. I can’t take credit for them. I believe that design is like a secret language of the soul. It stirs us. It moves us on a level that often lives just under the surface.
  • Announcing “Good Time”

    Amy Taylor
    30 Mar 2015 | 7:03 am
    A few fun facts:  20 percent of companies offer Employee Volunteer Programs (EVPs) and that figure has been steadily rising over the past decade. (Source) EVPs have been shown to improve employee morale, productivity, loyalty and recruitment efforts. (Source) 61 percent of millennials report that an employer’s commitment to its community would play a role in their decision to accept or decline a job offer. (Source) Over the years, Brains on Fire has made several attempts to volunteer and give back as a team, but personal commitments outside of work, meeting schedules and varying…
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    Life, Inspired

  • Floral Dreams and My Return to Art Exhibiting and Selling

    Shai Coggins
    17 Apr 2015 | 5:07 am
    Floral Dreams. Oil on Gallery-Wrap Stretched Canvas. 22 x 28 inches. When I returned to painting a couple of years ago, I knew I wanted to create art just for the sake of creating art. No expectations. No dreams of becoming an ‘Artist’ with a capital A. No plans of selling or exhibiting. Just me, getting back in touch with this side of my life. Last year, things got more serious. I went on a life-changing art trip to Italy. I started painting and sketching more. And, when I got back from Italy, I was invited to become an art teacher at Splashout Art Studios. I even experimented…
  • Woodland Fantasy: New Hand Drawn Clip Art Set Available!

    Shai Coggins
    4 Mar 2015 | 10:49 pm
    Really pleased to share with you my latest hand-drawn clip art set offering on Etsy: Woodland Fantasy. It’s a set that I feel really proud of – the theme, the colours, the elements… They all seem to have worked well together when I was creating this during the Trends 2015/16 class at Design Garden. And, I’ve been really inspired to put together all sorts of different things when I was working on this set. I was hoping to pull all the things I’m working on before I share this. But, I realised that I was falling into that trap of ‘waiting until…
  • Inspiration of the Moment: 03-2015

    Shai Coggins
    3 Mar 2015 | 2:54 am
    One of the things I’ve been hoping to start doing on this blog is to do a new version of my old round-up posts. I used to do all sorts of them – Friday Five, Web Wednesdays, etc. But, as this blog continues to evolve, my approach changes too. With ‘inspiration’ as this blog’s new focus word, I thought that an inspiration-of-the-moment feature is something worth trying here. The general idea is to share with you some of the things that are inspiring me at any given time – colour palettes that I am loving, home décor and personal style ideas, favourite food…
  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
 
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    Bare Feet Studios

  • Tell Me Your Interest in Silent Retreats

    Roxanne Darling
    15 Apr 2015 | 7:46 am
    The post Tell Me Your Interest in Silent Retreats appeared first on Bare Feet Studios.
  • Launching the TEDxAIR Program, with Shane Robinson

    Roxanne Darling
    31 Mar 2015 | 1:33 pm
    When Shane and I moved Bare Feet Studios to Hawai‘i, we were an easy-to-understand web company. We built web databases, designed blogs, set up podcasts, offered SEO services, and helped our clients craft digital strategy to grow their businesses. But Hawai‘i has a way of seeping into your soul, calling forth desires and ideas that may not fit into neat little boxes.... The post Launching the TEDxAIR Program, with Shane Robinson appeared first on Bare Feet Studios.
  • To Do and Forget: Managing the Incomings with Todoist

    Roxanne Darling
    25 Mar 2015 | 1:30 pm
    Todoist Review I’ve been using Todoist to help me manage my to do list. A key part is being able to capture things so I can forget about them until they are relevant. I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track... The post To Do and Forget: Managing the Incomings with Todoist appeared first on Bare Feet Studios.
  • Here’s Hope for Workaholics

    Roxanne Darling
    16 Mar 2015 | 7:56 pm
    I am in a writer’s group and also I also coach a mindful social business group where we each post daily progress and process notes about how well we are inching along to our daily, weekly, and session goals. The Q&A is designed to motivate and feed the brain so it wants to do more, by acknowledging accomplishments of any sort, and... The post Here’s Hope for Workaholics appeared first on Bare Feet Studios.
  • Stop Learning and Start Doing

    Roxanne Darling
    2 Mar 2015 | 7:10 pm
    It’s not often you’ll hear such a barking-style suggestion from me. But I’ve decided that analysis paralysis has taken on a whole new realm in the world of using the internet to grow your small business or entrepreneurial venture. Webinars proliferate. Joint Ventures and VIP Days are hot. You’ve got to know all about lead capture pages. What is happening in your... The post Stop Learning and Start Doing appeared first on Bare Feet Studios.
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    Ignite Social Media

  • How to Get Verified on Twitter

    Derek Roessler
    16 Apr 2015 | 9:31 am
    If you've spent time on Twitter, you've seen them. Depending on how much time you've spent on Twitter, you've probably wondered "what are these doing here?" No, not trolls, but the elusive blue and white verification badges. First handed out in 2009, these little badges seen on the accounts of some of your favorite entertainers, athletes, politicians, and so forth, have become highly sought after. One of the most common questions we hear is "how do I get one of those badges?"  If only it were so simple... Verified Accounts on Twitter Twitter's official page about verified accounts doesn't…
  • The Global State of Social; Twitter Search; Twitter Sale? | Social You Should Know

    Misi McClelland
    11 Apr 2015 | 8:00 am
    Social Media Finally Losing Luster? Remember when many thought reality TV was a fad? Luckily for the Kardashians, the Duggars, or The Bachelor, this wasn’t the case. Some thought the same of social media. It was just a “teen” thing or a craze that would get old quick. Well, the data shows otherwise. An article last week from Mediapost cites that last year you could find 29% of the world’s population using social media. This year that number is projected to increase to 31% and by 2019, 36%─closing in on 3 billion people. Social isn’t pushing up daisies anytime soon. Social media…
  • The Best Brands to Follow on Tumblr

    Jessica Gaylord
    8 Apr 2015 | 1:23 pm
    Tumblr—it’s the often overlooked microblogging platform that made headlines in 2013 after Yahoo! acquired it for approximately $1.1 billion. With 226 million blogs, 460 million monthly visitors, and a highly active and young user base creating engaging content on a daily basis, it’s no wonder Buzzfeed can’t keep its hands off of Tumblr (as seen in the chart below, provided by Priceonomics.com). Are you trying to forget about “The Dress”? Maybe you recall Feminist Ryan Gosling? Or Texts from Hillary? These all originated on Tumblr and managed to reach mainstream audiences.
  • Brands try to fool; Periscope Up; Facebook and Media Outlets | Social You Should Know

    Jim Tobin
    5 Apr 2015 | 8:00 am
    April Fool’s Day Social is Mostly Predictable Brand Work A quick review of what brands did on April Fool’s Day quickly shows that fake product announcements were the joke of choice. These were mostly safe, like Nerf announcing new Nerf darts you can eat, and Samsung announcing the first smart kitchen knife. Very few, however, were interesting. Shout-out to Google for turning any Google Map into a Pac Man game. That was cool. And Amazon’s announcement of buttons, called Amazon Dash Buttons, which allow people to push a button to reorder their necessities, was believed by some to be an…
  • Survive and Advance: Social Media Bracketology

    Chris Badders
    2 Apr 2015 | 2:02 pm
    It’s that time of year again. When the time-honored tradition of cutting down nets, busting brackets, and ravenous fandom takes hold in the cube farms across the country. Hope springs eternal that one college team can provide an individual their bragging rights for the year to come. Yes, it’s March Madness and we’re down to the wire to see who will take home the social media bracketology championship between Kentucky, Wisconsin, Michigan State and Duke. We took a look across the social spectrum (Facebook, Twitter and Instagram) for each of the Final Four teams to see who was cutting…
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    Technosailor.com

  • Letting Perfect Get in the Way

    Aaron Brazell
    31 Mar 2015 | 12:08 pm
    I’ve been contemplating a phrase for a few days now. It applies to writing code, as I do for a living, as well as a whole host of other things… from relationships, to home life, life goals and endeavors… the list goes on. Don’t let perfection stand in the way of progress. I know what […]
  • New Adventures with 10up

    Aaron Brazell
    22 Mar 2015 | 2:00 pm
    It’s such a weird feeling. Since I began this blog in 2004, I’ve been able to say I was truly hired exactly one time. That day was Jan 9, 2013. In 2004, I was employed by Northrop Grumman. In 2006, I left NG to pursue the startup world, I took up residence at b5media as […]
  • Dishonesty in Digital Marketing

    Aaron Brazell
    18 Mar 2015 | 3:48 pm
    $9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure […]
  • Adding a Time Start to WordPress Media Embeds

    Aaron Brazell
    9 Mar 2015 | 2:39 pm
    Ever have those times that you'd like to share a piece of media but have it start at a particular time? I did recently, and figured I'd share my solution. It turns out, WordPress does not support this feature out of the box (though you could argue, theoretically, that it should).
  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
 
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • Building a Social Empire

    Koka Sexton
    11 Apr 2015 | 1:47 pm
      I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. I started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content. That’s when things got really nerdy. @socialhelp was a shell profile. No branding, no background image, and a basic bio. I…
  • Social Selling Education 101

    Koka Sexton
    6 Apr 2015 | 5:37 am
    Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients . However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Commonly misinterpreted as a sales technique wherein the salesperson uses a social medium to make a pitch, social selling is something entirely different. Although it can be used to make…
  • Why I Started Social Selling

    Koka Sexton
    5 Apr 2015 | 3:36 pm
    Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. As I watched the recording of the show recently to listen back on some of the key points delivered I realized I had mentioned how I got started with social selling. I don’t usually talk about my past (I’m more of a forward thinker) but…
  • #ContentMarketing Highlights for the week.

    Koka Sexton
    8 Mar 2015 | 6:55 pm
    It was a good week for content marketing. From fun infographics to some great tactical use of blogs and design, this week was filled with amazing things. Here is a collection of items I found valuable this week on social media. View the story “CONTENT MARKETING HIGHLIGHTS FOR THE WEEK” on Storify Powered by WP Bannerize
  • The New #SocialSelling Index Makes Success More Predictable

    Koka Sexton
    31 Jan 2015 | 9:54 am
    There have been some major leaps made in the evolution of social selling in the past few years. One of them is the creation of the Social Selling Index, the score that LinkedIn can give to a sales professional; a company; an industry; a region; or globally that benchmarks the activity of sales people being active social sellers. LinkedIn Sales Solutions recently released this infographic outlining some of the changes made to the Social Selling Index and how it makes the score an ever more predictable formula for sales people.
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    Digital Trends

  • Take your Internet to go with our favorite Chromebooks

    Brad Bourque
    18 Apr 2015 | 6:15 pm
    We've compiled a list of our favorite Chromebooks, systems that combine great battery life, comfortable keyboards, and the performance it takes to run the lightweight Chrome OS. The post Take your Internet to go with our favorite Chromebooks appeared first on Digital Trends.
  • Matthew Mcconaughey feels not so alright alright watching new Star Wars teaser

    Andre Revilla
    18 Apr 2015 | 5:39 pm
    The new teaser trailer for Star Wars Episode VII: The Force Awakens was released this week. Millions of fans around the world were emotionally overwhelmed, and Matthew Mcconaughey was no exception. The post Matthew Mcconaughey feels not so alright alright watching new Star Wars teaser appeared first on Digital Trends.
  • DT Giveaway: Win BenQ’s elegant treVolo electrostatic Bluetooth speaker

    Digital Trends Staff
    18 Apr 2015 | 5:15 pm
    BenQ's treVolo brings the electrostatic transducer technology usually found in high-end home theaters down to a portable Bluetooth speaker, and we're giving one away. The post DT Giveaway: Win BenQ’s elegant treVolo electrostatic Bluetooth speaker appeared first on Digital Trends.
  • Google will be changing up your mobile search results

    Andre Revilla
    18 Apr 2015 | 4:45 pm
    Google has announced a change in their mobile search results formula that will see a change in page rankings, and an emphasis on mobile optimized content. The post Google will be changing up your mobile search results appeared first on Digital Trends.
  • Hyundai’s vaporous N performance line gets some substance with new Genesis Coupe rumors

    Alexander Kalogianni
    18 Apr 2015 | 3:15 pm
    A new rumor about the Hyundai Genesis Coupe states that the sports car will front the previously announced N performance line. The new Coupe will have an engine output in the 480 hp range and will have an upgraded exterior design. The post Hyundai’s vaporous N performance line gets some substance with new Genesis Coupe rumors appeared first on Digital Trends.
 
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    SocialTimes Feed

  • 5 Tips For Getting The Most Out of Twitter Chats

    Lauren Dugan
    18 Apr 2015 | 7:00 am
    Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats. 1. Know your hashtag. Each Twitter chat has its own hashtag. Many have the word “chat” in the hashtag, such as #blogchat and #edchat. But others do not – especially those chats that pop up infrequently or without a set schedule. It is essential to know what hashtag your chat is using well before it kicks off. This way, you won’t be scrambling around in Twitter search while other…
  • Social Media Jobs: Quest Nutrition, Team Epic

    Nadine Cheung
    17 Apr 2015 | 3:00 pm
    This week, Quest Nutrition is hiring a content community manager, while Team Epic needs a digital strategist. PhotoAssist is seeking a social media specialist, and Deluxe Media is looking for a social media producer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Content Community Manager Quest Nutrition (El Segundo, CA) Digital Strategist Team Epic (Norwalk, CT) Social Media Specialist PhotoAssist (Washington, DC) Social Media Producer Deluxe Media (Burbank, CA) Social Media Strategic Coordinator Uptown Treehouse (Los Angeles, CA) Find more great…
  • Facebook on Fight vs. Fake Likes

    David Cohen
    17 Apr 2015 | 2:00 pm
    Facebook outlined recent steps it has taken to combat the issue of fake likes, such as its use of pattern-recognition technology, as well as sending notifications to page administrators. These new steps by the social network have been implemented since the last time it offered an update on its efforts on this front, last October. Facebook site integrity engineer H. Kerem Cevahir wrote in a note on the Facebook Security page that although fraudulent activity such as fake likes only accounts for \"a tiny fraction of overall activity\" on the social networks, efforts continue to ensure that it…
  • How to Promote Your Blog Effectively [Infographic]

    Kimberlee Morrison
    17 Apr 2015 | 1:30 pm
    In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog. An infographic from Referral Candy provides tips from top marketing experts to improve your blog, and more importantly to promote your blog effectively. First and foremost, your blog must be good. Providing helpful content, providing a unique perspective, telling stories, and responding quickly to trends will keep your content engaging and fresh. Once the content is there, make sure that customers and readers can find that content…
  • Halo: Spartan Strike Launches on iOS, Windows Phone

    Brandy Shaul
    17 Apr 2015 | 1:00 pm
    Microsoft has released Halo: Spartan Strike on iOS and Windows Phone devices. This followup to Halo: Spartan Assault was developed by 343 Industries, in conjunction with Vanguard Games, and is a top-down shooter, challenging players to complete 30 missions that begin during the events of Halo 2 on New Mombasa in 2552. In each mission of Halo: Spartan Strike, players use a virtual joystick for movement, and tap and drag their finger to aim and fire their weapon. Gamers can toggle their active weapon and grenade types by tapping on the top right corner of the screen, and players can collect…
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    Techipedia | Tamar Weinberg

  • 5 People Focused Social and Data Tools You Should Be Using

    Tamar Weinberg
    15 Apr 2015 | 6:00 am
    I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. While I say I don’t accept story pitches for Techipedia, for people-focused tools in the same category as the below, I’d gladly make an exception. This is an area I am very passionate about. Since my business is 100% online, it’s…
  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

    Guest Author
    12 Mar 2015 | 5:50 am
    Previously, I worked with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
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    Stay N Alive

  • Facebook Quietly Launches Ads API for ALL Developers

    26 Mar 2015 | 2:03 pm
    Some amazing things have been announced at Facebook's annual developer conference, F8, going on yesterday and today in San Francisco. From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations of the value of virtual reality I've ever seen, Facebook has by far made up for last year's F8, which I suggested was a bit uninteresting. But one thing went unannounced that I think bears merit, and I discovered it within their "Developers Garage" here at the conference as I was talking to people working for Facebook at the various booths. That…
  • No Known Solutions In Sight for Copyright Issues or Monetization for Facebook Video

    25 Mar 2015 | 2:55 pm
    At Facebook's now annual F8 developers conference, 2 issues seemed to be on the mind of developers and content creators in the audience of their "What's New With Facebook Video" session: copyright infringement and in-video monetization. But when asked about it, Facebook seemed mute.Among the features launched at Facebook F8 this year was the ability, just like Youtube, to embed native video from Facebook on websites and other 3rd party products (see video below). This launch allows further distribution of video, and improves the capabilities of video shared on websites to be shared beyond…
  • How to Find the Fans of Your Facebook Page

    19 Dec 2014 | 3:31 pm
    I had a client ask me the other day if they could identify their 10,000th fan for a giveaway. The truth is on Facebook, they don't make it easy to know who your fans are. In the Facebook API it limits you up to only a few hundred fans that you can retrieve (and that only works on occasion). You can use Graph Search and a combination of a couple Google Chrome extensions to download up to about 5,000 fans (I've never been able to get more). But to get the entire list hasn't been possible until I discovered this one cool hack, and it sorts it by most recent person who liked your page! Here's how…
  • The Entirely Contextual, Peer-to-Peer, Self-Aware Future of Technology

    6 Nov 2014 | 12:13 pm
    This article is part of the ‘Think Further’ series, sponsored by Alger Financial Management. For more ‘Think Further’ content and videos, click here.As I talk to others in the tech industry, I'm often asked, what's next for technology? First there was the PC, then the web. Then came the dynamic web experiences and "web 2.0". Following that came social media, mobile, and the appearance of all your friends and family, as well as personal information into that web experience. So what's next? The future of technology is all about the end user. It has no servers. It has no "destinations"…
  • Google+ Isn't Dying. Facebook Isn't Dying. The News Feed is Dying.

    22 Oct 2014 | 11:00 pm
    Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of "the destination". His post really resonated with me. I've long wondered, with the death of Google Authorship among other things being removed from Google+, if plus.google.com would stick around, instead being favored as just a layer across all Google products (Google+ therefore still definitely having a future). I've come to the conclusion of this: The idea of "a news feed" will be dead in the next 5 years. Facebook as you know it will be…
 
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    Quick Online Tips

  • Google Chromebit: Smallest Plug-n-Play Computer Under $100

    P. Chandra
    1 Apr 2015 | 3:11 am
    A new computer running Google Chrome OS called Chromebit, is a full computer on a USB sized device. Plug and Play on any display, attach a keyboard and mouse and...Read full original article at Google Chromebit: Smallest Plug-n-Play Computer Under $100©2015 QuickOnlineTips. All Rights Reserved. Related posts: Why Google Chrome Will Replace IE on Your Computer Play PacMan Online In Google Maps Visit to Google Chromebook Store [Photos]
  • Play PacMan Online In Google Maps

    P. Chandra
    1 Apr 2015 | 2:43 am
    Celebrate 1st April by playing PacMan online in Google Maps right now. If you visit Google Maps – you can play the amazing game and enjoy the classic game, though it...Read full original article at Play PacMan Online In Google Maps©2015 QuickOnlineTips. All Rights Reserved. Related posts: Play Angry Birds Online Game Free Play Minesweeper Online: Free HTML5 Game Play Angry Birds Facebook Game Online with PowerUps
  • Fastest Way to Shop: Amazon Dash Button

    P. Chandra
    1 Apr 2015 | 2:23 am
    Now you can press the Amazon Dash button and get your regular shopping supplies delivered without having to login to Amazon, browse the website, pay online and choose from a...Read full original article at Fastest Way to Shop: Amazon Dash Button©2015 QuickOnlineTips. All Rights Reserved. Related posts: Amazon Glacier Provides Cheap Archival Data Storage: 100GB for $1 10 Most Watched Youtube Video Ads 2011 [Videos]
  • How to Open Mailto: Links in Gmail by Default

    P. Chandra
    24 Mar 2015 | 8:58 am
    Have you clicked mailto: links (email links) on websites and want them to open in Gmail. When I decided to install email links at bottom of these posts, I would...Read full original article at How to Open Mailto: Links in Gmail by Default©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Make Site Search Default Google Chrome Search Engine Shocking! When Hackers Edit Disavow Links File 1000+ Gmail Emoticons!
  • How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed

    P. Chandra
    22 Mar 2015 | 11:26 pm
    Its a good idea to delay loading of non critical CSS to speed mobile site page speeds. Probably you use lots of CSS files to style your site, and this...Read full original article at How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Increase Site Speed by 200% Easily 4 Best Web Page Speed Tests to Make Your Site Faster Did Your Site Pass the Google Mobile-Friendly Test?
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    Web Strategy by Jeremiah

  • Meet the Empowered People

    jeremiah_owyang
    9 Apr 2015 | 5:48 am
    They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going to do together?” I’ll be glad answer that. They are powerful. They have new powers, and you can see a collection of stats, that enable them the ability to get all the information they need about you in real time using social networks, mobile devices, and the internet.
  • 8 Brands Using the Collaborative Economy to Market with the Crowd

    jeremiah_owyang
    2 Apr 2015 | 6:22 am
    It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make…
  • How Investors are Sharing their Money into the Collaborative Economy

    jeremiah_owyang
    17 Mar 2015 | 6:29 am
    The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative Economy is an economic model that uses commonly available technologies to enable people to get what they need from each other. You’ve likely heard of the sharing economy, crowdfunding, P2P lending, the Maker Movement and cryptocurrencies. Each of these is a part of this emerging economy. I’ve met with many…
  • How the Technology of the Collaborative Economy all Works Together

    jeremiah_owyang
    1 Mar 2015 | 6:52 am
    If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to get what they need from each other. To put some stats on how large the startup ecosystem of companies in this space is, here’s some facts: The Mesh Directory is tracking well over 9,000 startups in this market. These startups are in twelve industries as documented on the Honeycomb…
  • Liberals and Conservatives Both Love & Loathe the Collaborative Economy

    jeremiah_owyang
    25 Feb 2015 | 12:17 am
    By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched,…
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    solar feed crenk-feed

  • It’s All Regarding Solar Power Info

    18 Apr 2015 | 1:07 pm
    Solar panels are the most dominant manifestation of renewable energy available in the market today. You can use them to generate heat, electricity and indoor and outdoor lighting. Solar energy has been tested for human use for centuries. Due to space exploration and urgency of process energy, technology has progressed beyond all expectations in a very short period of time. Although there is still a striking separation of a world entirely by solar energy, we can now see how renewable energy technologies can help us more quickly. Energy from the sun The sun, a particular source of renewable…
  • What Are 3 Advantages Of Solar Energy?

    18 Apr 2015 | 3:51 am
    Solar energy is the energy of the sun exploited. Solar thin “sun” in Latin. The sun’s energy is very powerful and once operated by the use of modern tools can support life. Solar energy is rich, long lasting and, above all, 100% free. Benefits Solar energy does not cause pollution to the ecosystem. The main reason for harnessing energy from the sun is we can not avoid creating the greenhouse effect. It is free of chemicals in the smoke and toxic gases chemically transformed our normal products. artificial atmospheric gases threaten any balance of our land. Accumulation read…
  • Why Switch to Full Potential of Solar Power?

    17 Apr 2015 | 10:48 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Clear Explanation of Home Solar Power Generation

    17 Apr 2015 | 2:19 am
    There must be groups of questions about solar energy at home, but can not receive clear answers for them. Here is a list of questions and clear answers about solar energy. I hope you can help everyone who reads the list. 1. What should I do before installing the system? First, you should get a professional to collect information from your home, including the type of property (residential or commercial), the structure of the house, roof, monthly energy consumption and so on. Based on the information gathered earlier, the installer will install an economic plan for you to maximize your profits.
  • Solar Energy – A Few Things You Need To Know

    16 Apr 2015 | 5:17 am
    If you are interested in solar energy, so I hope this article will give you some answers to questions you have. First Solar is fine if you get a lot of sun. However, when the sky is overcast, your energy will decrease. If you live where there is a mix of sun and clouds, may still be in luck. Some sunscreen products that might be able to use are heating and solar water pumps for swimming pools, water heaters, solar energy and maybe even turn the lights outdoors. Any of them would initially cost less than solar panel systems for the entire house, so it’s a good way to start. Some other…
 
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    Professional Blog - Chris Saad

  • My New Mission: Everyone’s Personal API

    Chris Saad
    9 Apr 2015 | 7:44 am
    If you're too young for this reference, check out https://www.youtube.com/watch?v=8To-6VIJZRE Today I'm excited and humbled to announce I will be joining Uber as Product Manager for Uber API and Strategic Partnerships.APIs create an ecosystem of shared success, move markets and change the world. But, of course, APIs alone are not enough; there also needs to be a deep respect for the Developers who invest their time and energy into implementing those APIs into their apps.My hope is to continue having a great deal of empathy in the role because, like many of you, I’ve personally participated…
  • New Opportunities

    Chris Saad
    5 Mar 2015 | 6:48 pm
    Today I'm searching for new opportunities.Over the last 5 years at Echo I’ve lead product for the team who built the Echo Real-time Developer Platform from 0 to 85 Billion API calls a month, some 30+ shrink-wrapped consumer social products and the super slick drag-n-drop Echo Experience Studio with 100+ customer deployments.We’ve powered amazing brands like Salesforce, AWS, WWE, ESPN, NASDAQ, USA Networks, Washington Post, Coke, Fanta, AT&T, Scripps Networks, Justin Bieber, Lady Gaga and many, many more.It’s been an amazing journey with a passionate and dedicated team - I’m…
  • Context Matters Episode 5 - FB Suicide Prevention, Cocaine use in SF & Do you need to be in Silicon Valley?

    Chris Saad
    4 Mar 2015 | 8:03 am
    See the full show notes
  • The Collaborative Economy Technology Stack v1

    Chris Saad
    1 Mar 2015 | 5:28 pm
    My friend Jeremiah Owyang (twitter, website) is the analyst researching, defining and leading the conversation on the Collaborative Economy. I, along with Rahim Fazel (twitter, website), assisted him to create this diagram as a visual aid for newcomers to the space.See Jeremiah's post for the full detail.
  • Context Matters Episode 4 - Medium vs Twitter, Culture war in San Francisco

    Chris Saad
    26 Feb 2015 | 8:07 am
    See the show notes
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    Des Walsh

  • Become a Thought Leader with Blogging – Part 2

    Des Walsh
    24 Mar 2015 | 11:40 pm
    In the first post of this two part series, I shared some thoughts about using blogging to establish or promote yourself as a thought leader. For that I focused on what some would see as a group unlikely to be persuaded to blog, CEOs. In this second post of the series I share some results of a few hours searching for examples of CEO blogs with interesting, useful content. I found seven really interesting blogs by CEOs. In this post I comment on three of them and hope to comment on the others in a separate post in the not too distant future. Two things in particular stand out for me with these…
  • Become a Thought Leader with Blogging – Part 1

    Des Walsh
    25 Feb 2015 | 11:26 am
    A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw how blogging could help me share my story and promote my coaching business globally. As it did. I have no doubt that blogging and – more broadly – social media have helped me operate in a bigger field and build a network more deeply and widely than I could have expected otherwise. That…
  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
  • Are you aiming up for 2015?

    Des Walsh
    31 Dec 2014 | 8:49 pm
    Aiming Up It’s that changeover time again, New Years, when we put behind us what was not so good in the year just ended and indulge in some hoping and dreaming about a better picture for the year ahead.  In this post I’m sharing some thoughts and experience about aiming up, setting some stretch goals, not settling for more of the same. It’s not about New Year’s resolutions. At least not the way I think of them. I don’t know about you but I’m not great on New Year’s resolutions. Probably too many in the past that I have not kept. But I do think…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Developmental Experiences Redux

    Chad Barr
    15 Apr 2015 | 1:18 pm
    Issue No. 119 April 15, 2015 Raising the Barr Weekly Memo: Developmental Experiences Redux This week’s reflection point: I am here in Washington, D.C. this week, attending several developmental experiences events with Alan Weiss, other global colleagues and several clients of mine. Here are some of my key learning points: To suggest a proposal as the next step, simply say: “It sounds to me that the next logical step is for me to put together a proposal.” Use powerful openings when starting your conversations with prospective clients. Such as: “The Wall Street Journal…
  • Raising the Barr Weekly Memo: Reach Out and Touch Someone

    Chad Barr
    8 Apr 2015 | 12:02 pm
    Issue No. 118 April 8, 2015 Raising the Barr Weekly Memo: Reach Out and Touch Someone This week’s reflection point: One does not need an excuse to reach out and connect with our clients. There are quite a few opportunities to do so and provide them with helpful improvement ideas, recent best practices and successful insights. In addition to the use of technology and the web to stay in touch, I’d also suggest you systematically (at least every quarter) reach out and schedule conversations with your clients. A simple database will allow you to track who is due for a call next. Also,…
  • Raising the Barr Weekly Memo: 7 Key Objectives of Your Web Presence

    Chad Barr
    1 Apr 2015 | 2:02 pm
    Issue No. 117 April 1, 2015 Raising the Barr Weekly Memo: 7 Key Objectives of Your Web Presence This week’s reflection point: One of the questions I get asked quite often is what are the key objectives of one’s web presence. Previously I suggested there are four key objectives. Yet with each client conversation, more are being suggested. So here is my most recent list of what are the top 7 objectives of your web presence: Increase your credibility and reputation as well as strengthen your brand and though leadership. Increase your global reach, the number of clients you do…
  • Raising the Barr Weekly Memo: Are You Self-Sabotaging Your Web Site?

    Chad Barr
    25 Mar 2015 | 2:25 pm
    Issue No. 116 March 25, 2015 Raising the Barr Weekly Memo: Are You Self-Sabotaging Your Web Site? This week’s reflection point: I want to share a few examples of how clients can self–sabotage their website and possibly their business. Several years ago, while developing the web site for one of our clients, she contacted our team requesting that we change the font size from 12 points to 11.75! I would admit that to the naked eye, there is absolutely no way to discern the difference so I contacted her to understand how she arrived at such a request. To my amazement, she was spending…
  • Raising the Barr Weekly Memo: Are You Surrounded By Genius?

    Chad Barr
    18 Mar 2015 | 4:08 pm
    Issue No. 115 March 18, 2015 Raising the Barr Weekly Memo: Are You Surrounded By Genius? This week’s reflection point: I just returned from the amazing Million Dollar Consulting convention in Atlanta where I was privileged to learn from the many great minds there as well as provide my presentation to the group. I was surrounded by some of the top minds in the world as I realized that the constant evolution of my wisdom is due to the brilliant minds around me. Some are alive and many are available to me in my extensive library. Let me share some of the highlights of last week’s…
 
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    andrewchen

  • How I first met Eric Ries and also why I’ve ordered his new Kickstarter-exclusive book The Leader’s Guide

    Andrew Chen
    7 Apr 2015 | 4:01 pm
    Taken a few weeks ago at dinner, at Mission Rock in Dogpatch tldr It’s the last week to order Eric Ries’s new book, called The Leader’s Guide. In a very innovative experiment, it’s being published exclusively on Kickstarter. It’s the only way to buy a copy. I’ve already ordered a signed version and encourage you to support his work too. Here’s the link. Making entrepreneurship mainstream Like many of you, I’m a huge fan of Eric – he’s created a compelling, cohesive framework for thinking iteratively and entrepreneurially about…
  • This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

    Andrew Chen
    30 Mar 2015 | 9:56 am
    Cheaper and cheaper rides Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it. It would be the next step in the industry’s trajectory towards lowering prices. Uber started in the high-end of the market, as “everyone’s private driver” which emphasized quality, but the early pricing was out of range for most. Dropping prices will increase demand, grow the market, and nothing will do that faster than going free. Starting with UberX and now UberPool, each tier of service…
  • Meet me and Eric Ries at a private event on March 21st – here’s how to attend

    Andrew Chen
    4 Mar 2015 | 11:41 am
    Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics I plan to touch on: How Eric and I met in 2008 as unknown/unread bloggers :) Going from zero to global movement for the Lean Startup Biggest lessons – what worked and didn’t The new Kickstarter campaign he’s putting together How growth fits into the Lean Startup framework What’s Eric’s up to now, and…
  • Personal update: I’ve moved to Oakland! Here’s why.

    Andrew Chen
    24 Feb 2015 | 3:42 pm
    My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Previously, I lived in Palo Alto for 5 years, then about 2 years in the Lower Pac Heights neighborhood of San Francisco, but had never really spent much time in the East Bay. I had sort of heard that people were moving from SF to Oakland, but didn’t really have a reason to check out the neighborhood until a few…
  • The most common mistake when forecasting growth for new products (and how to fix it)

    Andrew Chen
    23 Feb 2015 | 10:30 am
    Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth. The other important reason for new products to focus on…
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    Social Gears

  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    27 Mar 2015 | 11:00 am
    Stephen Fells We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place on May 19th and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by Anna…
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    27 Mar 2015 | 11:00 am
    Stephen Fells We are excited to announce that AgencyLogic CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place on May 19th and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by…
  • A Great Example of How To Aggregate Your Social Media

    Admin
    16 Mar 2015 | 11:00 am
    Getting an email from Twitter stating “you have a new follower” is always a good thing but when one comes through like this it’s even better! Phil Faranda has been on the cutting edge of real estate for a long time. It is why he uses Follr and integrates his single property Websites into his Profile Website: To setup your own Follr Profile Website click here. To create single property Websites visit AgencyLogic.com.
  • Why Upgrade to Follr Professional?

    Admin
    3 Mar 2015 | 6:33 am
    People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them: Social Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version. Web Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50! Documents – Add a printable résumé/CV, sales documents, product or company information, portfolio,…
  • Follr Personal Profiles Websites and Responsive Design

    Admin
    27 Feb 2015 | 11:00 am
    Let’s start off with a question and an answer: Q: What is responsive design? A: “Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). No one will argue with the growth and importance of mobile based computing and Web access – the good news is that Follr has things covered. Here is how a Follr personal profile Website looks on…
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    brandflakesforbreakfast

  • blow out your old cartridges

    16 Apr 2015 | 5:23 am
    The nostalgia of classic video games never really leaves. I remember being a kid and sitting on the floor, blowing out the cartridge and hoping that mom didn't trip over the controller cable while I  was working my way through world 8. GameStop wants to take you back to those days by selling you the consoles and games all over again. They are testing out a trade-in program for the classics at select stores. Go dust off your power glove and befriend a GameStop employee. GL HF!
  • the alphabet runs for president

    16 Apr 2015 | 5:11 am
    Do you want to run for President? Well, you need to get your logo just right. It needs to convey movement, progress and unification. Then, if you are really lucky people will identify with it and embrace it. And then there is Hillary Clinton's logo. It's been criticized and praised depending mostly on your political views. Now it is being extended to a full font set so that anyone can run along side her. Good luck!
  • the uber, uber masculine shave

    15 Apr 2015 | 5:33 am
    As if Gillette was lacking in testosterone, they’ve increased their machismo levels ten fold with the Avengers Age of Ultron inspired razors. Frankly it’s nice to see Gillette mix it up with a little humor (really, there’s only so many times one can hear, “the greatest technology in shaving ever”) – the video is pretty entertaining. Now if only one could buy a real razor with micro-lightening.
  • the upside of a rainy day

    15 Apr 2015 | 5:32 am
    Rain, rain, don’t go away. Yea, yea – that’s not how it goes, but really why would you want it to stop raining when “rain activated art” appears on waterlogged ground like magic! Rainworks, owned by Peregrine Church, uses a superhydrophoic coating to instantly dry just about any surface – letting the negative space reveal art and text. So bring on the heavy clouds, do a little rain dance and watch for the unexpected.
  • IKEA says, “I do”

    15 Apr 2015 | 5:30 am
    Sure you can spend gobs of money and time on getting married (don’t forget the blood sweat and tears to find THE. PERFECT. DRESS.) OR you can just…wait for it…reach for your laptop. Ikea is giving lovebirds everywhere the opportunity to wed, surrounded by loved ones, with just the stroke of a key. Simply visit the IKEA website, choose a destination and start inviting the world. Easy peasy. So move over Vegas wedding drive through – there’s a whole new super duper fast and easy way to get married (without totally thinking it through).
 
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    Stowe Boyd

  • climateadaptation: All but 3 U.S. Republican Senators just...

    13 Apr 2015 | 6:23 am
    climateadaptation: All but 3 U.S. Republican Senators just voted to sell National Forests to private businesses. This is what you get when old people vote, and young people don’t vote.
  • "It’s not ‘natural’ to speak well, eloquently, in an interesting articulate way. People living in..."

    13 Apr 2015 | 6:17 am
    “It’s not ‘natural’ to speak well, eloquently, in an interesting articulate way. People living in groups, families, communes say little—have few verbal means. Eloquence—thinking in words—is a byproduct of solitude, deracination, a heightened painful individuality.” - Susan Sontag (via kateoplis)
  • "Before you diagnose yourself with depression or low self-esteem, first make sure that you are not,..."

    13 Apr 2015 | 6:09 am
    “Before you diagnose yourself with depression or low self-esteem, first make sure that you are not, in fact, just surrounded by assholes.” - William Gibson. (via annyskod)
  • The next Tumblr

    13 Apr 2015 | 6:08 am
    The next Tumblr: brucesterling: *More monetizable Big Data algorithms, fewer sensitive, expressive teens. http://bits.blogs.nytimes.com//2015/04/10/marissa-mayer-shuffles-yahoo-leadership-team/ “Under the new structure, Simon Khalaf, the Internet company’s data-spouting prophet of mobile, will become a senior vice president, and oversee many of the company’s consumer-facing products, including the Yahoo home page, its portals devoted to themes like sports and movies, and related Yahoo apps.Mr. Khalaf joined Yahoo in July when it bought his mobile analytics company, Flurry, for about…
  • "The differences between the parties are so clear and dramatic that it’s hard to see how anyone who..."

    13 Apr 2015 | 6:03 am
    “The differences between the parties are so clear and dramatic that it’s hard to see how anyone who has been paying attention could be undecided even now, or be induced to change his or her mind between now and the election.” - Paul Krugman, It Takes a Party
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    Six Pixels of Separation

  • Six Links Worthy Of Your Attention #252

    Mitch Joel
    18 Apr 2015 | 5:07 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • LinkedIn Is Still Underrated

    Mitch Joel
    13 Apr 2015 | 5:59 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Marketers And Millennials

    Mitch Joel
    12 Apr 2015 | 6:21 pm
    Episode #457 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe  Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular…
  • Six Links Worthy Of Your Attention #251

    Mitch Joel
    11 Apr 2015 | 4:48 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Find Your Bravery

    Mitch Joel
    11 Apr 2015 | 2:07 pm
    Who we are is not the same as what we post. This is the primary lesson that social media mirrors back to the world. When people ask me to explain the popularity of Facebook, I often shoot back that Facebook feeds the highest level of our most basic human need: self-actualization. It allow us to present ourselves in the way in which we would like others to see us. We're all so deeply engaged in that activity. With that, we also know that by trying to please others/everyone we wind up pleasing no one. Especially ourselves. What makes this even more strange, is that the people that we all admire…
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    Chris Pirillo

  • Digital is Better Than Analog

    Chris Pirillo
    16 Apr 2015 | 11:44 pm
    Here’s where I answer your questions and discuss car and tech reviews! Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – Digital is Better Than Analog Pirillo Vlog 1071 – How to... Read the full article on http://chris.pirillo.com/
  • My Book About Me

    Chris Pirillo
    14 Apr 2015 | 11:48 am
    Pirillo Vlog 1080 shows us something that I don’t think we’ve ever vlogged before… Read the full article on http://chris.pirillo.com/
  • How to Make a Logo Disappear

    Chris Pirillo
    14 Apr 2015 | 9:00 am
    Do you believe in magic? I answer one of my most frequently asked questions in this TLDR! Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – How to Make a Logo Disappear Pirillo Vlog 1070... Read the full article on http://chris.pirillo.com/
  • Electric Soul, Infinite Insight, & Shakespeare Wars

    Chris Pirillo
    13 Apr 2015 | 1:50 pm
    We’re going to rock down to Electric Avenue in Pirillo Vlog 1079. And then we’ll like the effort! Read the full article on http://chris.pirillo.com/
  • YouTube Makes Another Mistake

    Chris Pirillo
    13 Apr 2015 | 12:01 pm
    Were you more excited for the Apple Watch or the Star Wars movies? Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – YouTube Makes Another Mistake Pirillo Vlog 1069 – What Does Darth... Read the full article on http://chris.pirillo.com/
 
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Libraries in the Internet Age (Free Version Included)

    leelefever
    31 Mar 2015 | 10:10 am
    We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many, libraries are relics. In the age of Google, Amazon and Wikipedia it’s easy to think that…
  • New Video: Encryption on the Web

    leelefever
    3 Mar 2015 | 10:36 am
    For our latest video, we’re going behind the scenes of the Internet and taking a look at encryption and how “keys” help keep our sensitive information secure as it travels from computer to computer.    Here are the highlights as an ExplainerGIF:     Do you want to learn to make animated GIFs like the one above? We'll teach you.     About This Video: Encryption is a fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and…
  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
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    Drew's Marketing Minute

  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
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    The Buzz Bin

  • How to Make Your Product A Big Deal: Lessons from the Apple Watch

    Catie Frech
    17 Apr 2015 | 6:19 am
    Due to launch on April 24, Apple’s introductory product in the wearable technology category has received its share of hype. Though the hard numbers have yet to be released, it’s estimated that Americans bought one million Apple Watches in the first six hours on the first day of preorders. Here are a few lessons to learn from the coveted Apple Watch: 1) Make it personal. Just like a great suit, a great product should be able to be tailored to the different tastes of its target consumers so that they can make it their own. The millennial audience, for example, is intent on being unique and…
  • Keepin’ it mobile: Health and fitness apps take over

    Kirsten Lesak-Greenberg
    16 Apr 2015 | 8:44 am
    Health care mobile applications are emerging everywhere. We can’t get away from them. Run if you can, but the Nike+ Running app will be tracking how fast and where you go. Jokes aside, the health mobile app space is becoming more and more crowded. Just this week, more than 13 new health care apps were introduced to sync with the new Apple Watch. Others are introducing new capabilities to sync with Apple’s HealthKit. And more are sure to follow. So, with the continuous influx of health apps, how are marketers making sure their apps are seen and downloaded? Here are a few quick…
  • My Learnings in Booze PR

    Rebekah Polster
    15 Apr 2015 | 6:36 am
    I recently got to thinking about my twelve years in public relations – I came from publishing on the editorial side and, perhaps being the daughter of a journalist, this gave me a different perspective. I am by no means a vet of PR, but I’ve had my share of experiences and witnessed a thing or two. With that said, please bear with me as I rehash what I’ve learned in public relations for wine and spirits in the last decade. Perhaps something might rub off… Everyone SHOULD have an “aha” moment. I like to ask people this question to gauge their love of the industry – and I’m…
  • Off & Running: As Candidates Announce Run for the White House, Attack Ads Follow

    Jeff Wilson
    14 Apr 2015 | 5:00 am
    We’re more than a year and a half away from the 2016 U.S. presidential election, but candidates have already begun making their official declarations to run. Conservative firebrand, Texas Sen. Ted Cruz was the first to announce officially. Kentucky Sen. Paul Rand followed suit and came out swinging against reporters in his first TV interviews. Former Secretary of State Hillary Clinton made it official on Sunday, a surprise to … well, no one.  The only thing that came close to overshadowing Hillary herself was the chatter about her new campaign logo. Florida Sen. Marco Rubio declared…
  • H&M “Fake Underground Metal Bands” Accidentally Create an Amazing Publicity Stunt

    Jason Poulos
    13 Apr 2015 | 9:01 am
    Heavy metal imagery has been ripped off by pop culture and high fashion for years. The spikes and studs normally associated with this dark and anti-mainstream culture are now adorned on high heels and are found throughout women’s fashion. Even Chris Brown and Kanye have been spotted with sporting some metal fashion. You can even pick up a Judas Priest inspired t-shirt at The Gap (which they are getting sued for) and Urban Outfitters will sell you a “vintage” Megadeth leather jacket for $375. Taking this a step further, the newest player to this trend has been H&M as they recently…
 
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    Greg Verdino's Marketing Blog

  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
  • #justaddinnovation

    Greg
    8 Apr 2015 | 1:58 pm
    Great innovations come not only from inventing something truly new, but also from combining two or more things that already exist today in interesting new ways to create something the world hasn’t seen before. Take one singer/actress add one world class drum corps, and out comes a reimagined version of a Martin Garrix/Usher song at the intersection of pop and marching music — with a video shot by drones (because, why not) and produced at internet speed, of course. For more, watch the making of…
  • What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing

    Greg
    3 Apr 2015 | 11:42 am
    When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Amazon quickly assured folks that the company wasn’t fooling, that Dash is indeed a real Internet of Things invention.   Whether or not Dash itself proves to be a success remains to be seen. But what is clear is that devices…
  • Join Me at Brand ManageCamp 2015

    Greg
    26 Mar 2015 | 12:27 pm
    I’m excited to announce that I’ll be taking the stage at Brand ManageCamp for the third time on October 2nd — and I’m hoping to see you there. If you’re not already familiar with this event, it might be enough to know that BMC has been listed by one Forbes.com columnist as a must-attend conference for anyone looking to stay ahead of the trends shaping the future of marketing. If that’s not enough, you might be swayed by this year’s all star line-up that, aside from yours truly, includes unmarketer Scott Stratten, relationship returner Ted Rubin,…
  • What is Digital Transformation, Really?

    Greg
    5 Mar 2015 | 10:42 am
    Everyone’s talking about ‘digital transformation’. C-suites and boards list it among their top 2015 priorities. Newly minted experts abound. Big consultancies have launched dedicated practice areas, despite being as in need of transformation as their clients are. Digital agencies paint ‘transformation’ as just another fancy way to say ‘marketing’ in order to claim it as their own. And for every expert, consultant, journalist, futurist, keynote speaker, marketer, executive and analyst who utters the phrase‘ digital transformation’, the words come to mean something different.
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    SocialFish

  • [Cool Infographic Friday] You’ve Got Mail!

    Maddie Grant
    17 Apr 2015 | 4:00 am
    I think I’m getting old. I LOVE these “history of” infographics, can’t help myself. This one’s h/t Wyzowl via Instiller.   ———- (photo credit)
  • How to Make Your Organization Seem More Human

    Scott Huntington
    16 Apr 2015 | 4:00 am
    You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, do your members know who to contact with questions and concerns? How do you feel when you dial an 800 number and have to talk to a robot for 20 minutes to get a partial answer to your question? When someone asks a question on your Facebook profile, will anyone respond? So, in this age of automated sales, web-etiquette and tech, how do you maintain your organization’s connection with members? Shoot for your biggest…
  • Does your employee engagement suck?

    Jamie Notter
    15 Apr 2015 | 4:00 am
    You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Maddie and I are introducing two new products to help you identify the issues causing this disengagement, which will help you create stronger cultures and turn the ship around without breaking the bank. Culture Diagnostic + Workshop Culture and Engagement Coaching for CEOs In the Culture Diagnostic + Workshop, we will give you enough information about your internal culture to start improving it in ways that generate results, even if you’re not in a place to…
  • Best Proofreading Tools for Your Social Media Strategy

    Editorial
    14 Apr 2015 | 4:00 am
    By Robert Morris. ————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. You are certainly aware that most of your potential customers/visitors are part of one social media platform or another. Millions of people spend significant portions of their days on Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, and other websites. Your goal is to offer content that will attract their interest! Clearly, social media users are intrigued by visual content. However,…
  • Technology Trends in Associations

    Maddie Grant
    13 Apr 2015 | 4:00 am
    Nice webinar from Informz, Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman.  Lots of good stuff in here about marketing automation, online communities, user experience and more to sink your teeth into. Key findings from the 2014 Association Technology Study from Lehman Reports and what they mean for associations. Technology Trends in Associations from Informz on Vimeo.   ———– (photo credit)
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    Christopher S. Penn

  • Use Big Data Remarketing in Google AdWords and Analytics

    Christopher S Penn
    17 Apr 2015 | 4:10 am
    Here’s a tip about a powerful, under-rated Google Analytics feature, “You’re bad at Big Data”, aka Smart Remarketing lists. Google rolled out this feature to all Google Analytics accounts last year. Smart Remarketing Lists attempts to process massive amounts of conversion data and identify those visitors to your website who are most likely to convert if you were to remarket to them. This option, relatively unpublicized, is an interesting twist, especially for smaller businesses who don’t have dedicated PPC and Google Analytics analysts to crunch big data for them about massive…
  • Sign up for my free Google Analytics webinar, 4/21 at 2 PM ET

    Christopher S Penn
    16 Apr 2015 | 4:02 am
    Join me on Tuesday, April 21 at 2 PM Eastern Time for a webinar about how to use Google Analytics for public relations and communications. Public relations is notorious for being difficult to measure. That said, it’s not impossible to measure, and tools like Google Analytics can be a powerful ally for understanding the impact of earned media. You’ll learn what Google Analytics can and can’t measure in PR, how it integrates with other measurement solutions, particularly around social media, and where you should get started in your own measurement strategy. For example,…
  • Does a daily social media ask help to sell more?

    Christopher S Penn
    15 Apr 2015 | 4:05 am
    One of the social media marketing tactics that I’d always been opposed to in the past is high frequency repetition of an offer on social media. I made the assumption in years past that your audience was relatively static, and peppering them with offer after offer would eventually make them flee. Then the era of social media churn began, wherein your audience comes and goes. On top of that, algorithms changed, and you could no longer count on your social content being seen simply because you posted it. Suddenly, it was no longer guaranteed that even a majority of your audience knew about…
  • How do you know which content to reshare?

    Christopher S Penn
    14 Apr 2015 | 4:39 am
    Which web pages are your most popular? Which tweets are your most popular? How do you know which content to reshare? These are not infrequent questions asked by content marketers. How do you decide what’s popular? One of the simplest methods is to use quartiles. If you’re unfamiliar with quartiles, they are a basic statistical analysis method in which a normally distributed data set is split into 4 even pieces. For the purpose of this post, we’ll want to focus on the upper quartile, the top 25% of anything you do. To make this more concrete, let’s walk through an…
  • How to get better answers to tough questions

    Christopher S Penn
    13 Apr 2015 | 4:58 am
    When studying with a master teacher, one of  the most important things you can do is to arrive with your burning questions. Your burning questions are the questions you must get answers to. This is something that I learned from my teacher’s teacher, Stephen Hayes. However, some questions are better than others. Some questions will get you an answer, but not an answer that you can use to make advancements in your own growth. Your task as a questioner is to devise questions that yield real, usable answers. How? The way to devise a great question is to know what a great answer looks…
 
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    Socialmedia.biz

  • Google Webmaster Tools part 2: Sitemaps & data highlighting

    Chris Abraham
    15 Apr 2015 | 3:41 am
    This is the second of a series on how to use Google Webmaster Tools. Also see part 1: • Google Webmaster Tools for dummies Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Last week I shared some Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. Sexy stuff, huh? If you’ve been obsessing about your Google Analytics numbers, cruising the SEO boards, and picking through Moz and Woorank, wondering what Google wants and needs from…
  • Google Webmaster Tools for dummies

    Chris Abraham
    7 Apr 2015 | 12:18 am
    Add this key weapon to your analytics arsenal This is the first of a series on Google Webmaster Tools. Don’t complain about the headline, I didn’t write it! Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. For most webmasters, their knowledge of Web analytics begins and ends with Google Analytics. And that’s a shame. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on Moz and Woorank to interpret how your brand is…
  • 20 ideas to keep your social media fresh

    Rohan Ayyar
    2 Apr 2015 | 3:11 am
    Make collaboration an integral part of your strategy & campaigns By Rohan Ayyar E2M Solutions In spite of the incredible amount of time we spend on social media, we sometimes forget the most fundamental thing about the platform. Hello! It’s supposed to be social! It’s about getting people involved, inspiring conversations, connecting people who would not normally be able to reach out to each other. The best brands in the business of social media marketing do just that. So what’s stopping you? Four of the top 10 challenges that continue to frustrate social media marketers are…
  • 3 Ways That Your B2B Social Media Marketing Needs to Be Helpful

    Daniel Kushner
    21 Mar 2015 | 12:17 pm
    Illustration by Duncan Hull   Post by Daniel Kushner Founder, Oktopost The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels. For vendors, this changing dynamic calls for enabling the research process. Today’s digitally…
  • Gary Vaynerchuk at Launch: Traditional media holding on for dear life

    JD Lasica
    5 Mar 2015 | 4:35 am
    Gary Vaynerchuk at Launch: “We adore human interaction.” (Photo by JD Lasica) There were lots of remarkable moments at the eighth Launch Festival, which ended a three-day run Wednesday at Fort Mason in San Francisco: Investor legend Peter Thiel exhorting entrepreneurs to find a space and “create a monopoly.” Pundit Glenn Beck declaring, “We don’t need the media. I trust my neighbors.” Forty or so founders taking to the stage to launch interesting new startups. But there’s only one Gary Vaynerchuk, and he made his first appearance at Launch a…
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    The Virtual Handshake: Opening Doors and Closing Deals Online

  • Visit Teten.com and ScottSocialMediaAllen.com for Latest Blog Posts

    David Teten
    26 Mar 2015 | 8:19 am
    My coauthor Scott Allen and I continue to write about online networks, but for simplicity we’re not doing it here at TheVirtualHandshake.com.  To keep up with our research, visit Teten.com and ScottSocialMediaAllen.com for our current writing.
  • Redesign of Teten.com and TheVirtualHandshake.com

    David Teten
    26 Apr 2012 | 7:09 am
    Assembling a WordPress Website My mother and I met Daniella Norwood, the owner of ella j designs, and her husband Brian Bigda at a Lean Startup Machine weekend at which I was a judge.  She did a great job redesigning my mother’s site, DancetimePublications.com, so I hired her to do a redesign of Teten.com and TheVirtualHandshake.com.  I’d love your feedback on the site.   I definitely recommend hiring Danni for your WordPress needs. Enter Danni: David’s RFP included: upgrading Teten.com and TheVirtualHandshake.com to the latest version of WordPress, modernising the design of both…
  • SEC Charges Adviser with Defrauding Investors via Social Media Sites

    Scott Allen
    4 Jan 2012 | 10:28 pm
    On Wednesday, the Securities and Exchange Commission today charged a Chicago-area investment adviser, Anthony Fields, with fraudulently promoting more than $500 billion in fictitious securities on several social media sites and issued two alerts and an investor bulletins regarding the risks investors and advisory firms face when using social media. “Fraudsters are quick to adapt to new technologies to exploit them for unlawful purposes,” said Robert B. Kaplan, Co-Chief of the SEC Enforcement Division’s Asset Management Unit. “Social media is no exception, and…
  • The Perfect Content Curation Tool?

    Scott Allen
    15 Dec 2011 | 9:10 am
    Maybe I’m just lazy. Maybe I’m overly ambitious. Maybe a little bit of both. All I know is. blogging as much as I would like to is a freakin’ lot of work! I do write original stuff sometimes – and some pretty good stuff at that, I think. I’m also a decent curator of content. For example, Linked Intelligence has grown into the definitive unofficial source for all things LinkedIn. But being a good curator is tedious and time-consuming. And a lot of the reason for that has to do with a sub-optimal workflow. At the moment I’ve cobbled together several tools,…
  • Fun with Klout

    Scott Allen
    9 Dec 2011 | 8:57 am
    I’m not going to bash Klout. plenty of others have done that already, and besides, I like getting free stuff, so, more power to them!  I just want to have fun with them. A few weeks ago, I did a post about Wikipedia’s fundraising ads, entitled Jimmy Wales, Serial Killer?, which got retweeted by a few people. Well, thanks to that, Klout decided that “Wales” and “Serial Killer” were topics I was influential about (sorry, didn’t get a “before” snapshot). Now, they weren’t among my top 3, which were “Social Media”,…
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    Marketing Land

  • Foursquare Turns To Location Data For Revenue, Joining Crowded Field

    Greg Sterling
    18 Apr 2015 | 7:47 am
    Foursquare boldly announced at one point that it wanted to be the “location layer for the internet.” Now the company is trying to make good on that aspiration and cultivate new sources of revenue at the same time. Amid new rumors of a potential Yahoo acquisition, Foursquare has... Please visit Marketing Land for the full article.
  • Marketing Day: Facebook Winning Battle Against Fake Likes, Spotify’s New Playlist Targeting & More

    Amy Gesenhues
    17 Apr 2015 | 1:10 pm
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Winning Battle Against Fake Likes, Spotify’s New Playlist Targeting & More appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Identify and Eliminate Your R.O.T. Content – April 23 Webcast

    Marketing Land
    17 Apr 2015 | 12:00 pm
    Learn how to get rid of the redundant, outdated and trivial (R.O.T.) content that's sitting on your site right now. The post Identify and Eliminate Your R.O.T. Content – April 23 Webcast appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook Says It’s Winning The Battle Against Fake Likes

    Martin Beck
    17 Apr 2015 | 11:59 am
    Improvements in pattern recognition technology have enabled the social network to triple the number of fraudulent likes it blocks before they even reach Pages. The post Facebook Says It’s Winning The Battle Against Fake Likes appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!

    Steve Hall
    17 Apr 2015 | 11:17 am
    Sneaker fans already express themselves via their footwear, and the athletic shoe retailer is now allowing them to do so in social media as well. The post Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App! appeared first on Marketing Land. Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • 3 Ways People-Powered Marketing Can Make Your Brand Stronger

    Mark Yeager
    17 Apr 2015 | 6:00 am
    When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Thought leadership (or people-powered marketing, as some like to call it) can cross all…
  • 4 Tips for Sharing Videos On Facebook

    Kylie Jane Wakefield
    16 Apr 2015 | 5:00 am
    Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on the site. While it’s important for brands to make use of various types of marketing channels,…
  • How a High-End Brand Uses Cinemagraphs and Storytelling

    Jessica Gioglio
    16 Apr 2015 | 4:00 am
    Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers. Image via Stuart Weitzman While cinemagraphs aren’t exactly new, they are exciting to advertisers because of their format: a GIF/video hybrid where one element of the image plays in a never-ending loop, resulting in constant…
  • Who Really Owns Social Selling?

    Sylvia Jensen
    15 Apr 2015 | 5:00 am
    “A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? The obvious answer would be the sales team. They’re the ones selling. But the reality is that in many organizations,…
  • Why Google is Going to Dominate TV Ads

    Jay Baer
    15 Apr 2015 | 4:00 am
    Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. As some of you know, Google has a project called “Google Fiber,” where they insert super high speed fiber Internet connectivity bandwidth in certain cities. Right now, fiber is in Kansas City, Provo, and Austin. You think, “Well, why would Google want to be in the bandwidth industry?” Well, if you control…
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    The Online Community Guide

  • Waiting A Little Longer

    Richard Millington
    16 Apr 2015 | 9:07 pm
    If you wait long enough, a better platform will come along.  If you wait even longer, an even better one will emerge. The cost of picking the wrong one is high. So better to wait until you've got the best one right?  Perhaps.  But what's the cost of not having a community all this time? What's the cost of not connecting people around you, your organisation, or their passions? What's the cost of a competitor launching and growing their community before you? More directly, what's the daily cost of not increasing customer loyalty,…
  • Too Great Expectations

    Richard Millington
    15 Apr 2015 | 9:16 pm
    If you haven't seen our new courses for professional community managers, click here.  It's better to set expectations low and get better rather than set expectations high and get worse. If you create 3 items of content per day, respond to every discussion, welcome every member, and respond to every complain, you'll soon find there's not much time for anything else - like the important work of growing the community.  If you set expectations too high, you'll probably let the community down. As the community grows, you start creating bad content for the sake…
  • New York, Los Angeles, and Chicago

    Richard Millington
    14 Apr 2015 | 9:47 pm
    A simple one. Run a database query, use Mailchimp, or any other tool to highlight members that live in New York, Los Angeles, and Chicago*.  Send an e-mail out to each group individually to ask if anyone would like to be responsible for organising a monthly community meetups for their city. They get your promotion/support and the status of running a meetup. Better, offer $200 to sponsor each event (restaurant/bar/activity). They get to pick the activity for the group and how they run it. You get a stronger, tighter, group.   Now move on to Houston, Philadelphia, and…
  • Victor Frankenstein

    Richard Millington
    13 Apr 2015 | 9:18 pm
    Seth Godin's Triiibes is closing. It's survived 7 years, which is more than most communities.  In the last few years, membership dwindled, activity declined, and it was time to pull the plug.  Or was it? Perhaps members should be allowed to pay the $400 annual fee to keep the site running.  Allowing members to run the site seems like the right thing to do. If they're willing to pay the fee, let them. But there's a problem. You lose your ability to shut the site down.  In fact, you lose the ability to exert any control.  A monster of your creation…
  • The Thermostat

    Richard Millington
    12 Apr 2015 | 9:54 pm
    The thermostat here in our room checks that the temperature stays below 21'c. If it rises above 21'c, a signal is sent to the air conditioning unit which kicks in to life.  The thermostat's wax pellet is a simple device, the air conditioning unit is much more complex.  Every discussion of community metrics focuses on the thermostat. We debate what to measure to see if the community is going well. We endlessly try to make a better thermostat when we need an air conditioner.  We never talk about how we use those signals. If the community is doing better/worse…
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    Daily Blog Tips

  • Does Your Homepage Do Its Job?

    Guest Author
    16 Apr 2015 | 3:56 am
    Homepage to your website is like the window of your shop. It needs to be well designed and offer good quality information, because only that way you will be able to turn thousands of window shoppers into regular visitors or even customers, and to decrease the bounce rate of your website or blog. For the homepage to be good it should have these characteristics: Short and Effective Presentation of the Author or the Company To be honest, most of the bloggers that read these articles are not Paulo Coello, and the small business owners don’t have products like Coca Cola or Nike Air Max in their…
  • How I Got 1,200 Extra Subscribers in 2 Months

    Guest Author
    7 Apr 2015 | 3:38 pm
    Online marketing has evolved a lot over the past few years, and marketing tactics that worked really well a few years back are no longer as effective. You’ve probably heard the saying “the money is in the list”. If you’re like most bloggers, you’re probably thinking about creating a major ebook or e-course, offering it on your website for free as an incentive to encourage readers to sign up and hoping that you’ll get some subscribers as a result. Not only is that not as effective as it used to be but there are now smarter ways to build your email list. Late…
  • Check Your Work For Plagiarism To Make Sure You Are Not Being Copied

    Mark Zeni
    2 Apr 2015 | 11:34 am
    Plagiarism is the wrongful appropriation of someone else’s thoughts and ideas. It involves copying the text and re-publishing it as your own. The plagiarism problem is as old as print itself, but with the Internet it gained a far greater scale, as now it takes literally seconds to copy the work of someone else. For instance, the Education Week newspaper conducted a survey that showed impressive results: 54% of students said they plagiarized from the Internet while doing homework. Also the survey presented other interesting data: 47% of questioned students were sure their teachers tend…
  • List of Sites Offering Free WordPress Themes (2015)

    Guest Author
    30 Mar 2015 | 5:02 am
    Freebies! What an inviting word. Especially when it comes to WordPress development, as the vast majority of website owners and bloggers use WordPress today. WordPress has always been free as a platform, but it is still a challenge to build a good-looking WordPress site at no additional cost. Why? First of all because free hosting is not always reliable, so you will need to spend at least $10 a month to get a decent hosting plan. As for the design of your WordPress site, there are several options available. The first, and most expensive, one would be to hire a designer to create a custom-made…
  • Facebook’s Dynamic Product Ads: Everything You Should Know About

    Guest Author
    24 Mar 2015 | 6:11 am
    A few days ago, Facebook announced the launch of their new advertising unit, Dynamic Product Ads, to help businesses promote their products or even entire product catalog to shoppers across any device. With Product Ads, business owners can dynamically showcase more products in a single advert, while Facebook users can discover the most relevant products, both on mobile and desktop devices. Here is what you need to know about Facebook’s new Dynamic Product Ads: How Are Product Ads Different to Other Facebook Ads? The new advertising unit is different from other Facebook ad units in many…
 
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    Nate Ritter

  • Daybreak and 5 Other Unconventional Ways to Boost Employee Productivity

    Nate Ritter
    8 Apr 2015 | 3:44 pm
    In Los Angeles, some white collar workers rise early to hit the dance floor before hitting the morning commute. It’s called Daybreaker, and it’s a “morning movement,” and it’s supposed to motivate and inspire workers. Early morning raving is a strange way for an employee to improve their productivity, but what’s the harm? The party doesn’t serve alcohol; instead, Daybreakers serve up healthy breakfast foods and drinks. Daybreaker’s co-founder, Radha Agrawal, explains Daybreaker: “The average person, you wake up you’re kind of trudging to work, right? We said, ‘What if as…
  • Guess Who Makes $166,220 Per Hour?

    Nate Ritter
    18 Mar 2015 | 10:37 am
    This infographic is crazy!
  • You Have to Spend Money to Make Money, the Saying Goes

    Nate Ritter
    31 Jan 2015 | 3:23 pm
    It’s true: you can build a business and even market that business for free. You might even find a small amount of success. If you want to find real success, though, and earn a real living you’re going to have to spend some money. Moreover, it is better to spend money now to find success later than to try to scrape money together later when you’re trying to avoid failure. This is true of any industry and business type. Just ask the musicians who have to buy instruments to play and equipment on which to record their songs. Ask the retail shop that had to lease sales space and pay for the…
  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
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    THINKing

  • Marketers: Video’s Time Has Come

    Harry Hoover
    13 Apr 2015 | 1:26 pm
                          Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Forbes reports that 75% of executives they surveyed said they watch…
  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
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    ConverStations: Small Business Improvements

  • Content Creation and Content Sharing – LIFT Infographic

    Mike Sansone
    18 Apr 2015 | 9:08 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Rebuild Nation created this infographic so you can learn the differences between content creation and content sharing: – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips,  -  and sometimes, an infographic -  shared via feeds. Note:…
  • Conducting Interviews in LIFT Clips 04/18/15

    Mike Sansone
    18 Apr 2015 | 2:51 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Conduct an Interview IMPROVE - Interview Tips for Podcasters FIND FLOW - Larry King Gives Interview Tips THINK - Katie Couric on Conducting Good Interviews – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips,…
  • How Mobile Gaming Can Fit Into Your Small Business

    Mike Sansone
    17 Apr 2015 | 9:23 am
    Written by Jessica Oaks If you own a small business, it may not have occurred to you to explore some of the more atypical marketing channels available to you. After all, as a small business owner, you’re likely preoccupied with running the day-to-day operations. And yet, some of these channels can put your product or service in front of hundreds of thousands, if not millions, of people. Suffice to say, with numbers like that, if you hadn’t considered this before, you probably are now. One of the most popular of these marketing channels is mobile games. Why Mobile Games? Remember,…
  • The Last Key

    Mike Sansone
    17 Apr 2015 | 2:27 am
    Locked Door. Bunch of Keys. Which key works? Choose one. If it doesn’t work, choose again. No good? Try another. It’s often the last key that fits. Don’t give up. The Last Key is a post from: ConverStations You just finished reading The Last Key! Consider leaving a comment!Follow SmallBizTracks on Twitter or Facebook or on Google+       Related StoriesFind a Better DistractionConquer ComplacencyIt Takes ‘Want To’One Blank Canvas at a Time 
  • Life Calling: The Art of Work

    Mike Sansone
    15 Apr 2015 | 2:12 am
    The Art of Work by Jeff Goins is a compelling, page-turning read. An unusual thing to say for a non-fiction book. The first few chapters flew by, pages turning with each compelling story of human resolve, of ordinary folks accomplishing extraordinary things by answering their calling – what they were meant to do with their life. Unlike many books that try to shed light and motivation on fulfilling life’s passion, Jeff Goins’ The Art of Work is an inspiring gut-check, giving example and encouragement to pursue what you are meant to do with your life. Filled with dozens of…
 
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    Social Media Today RSS

  • Why I Started Social Selling

    Koka Sexton
    18 Apr 2015 | 11:00 pm
    I joined LinkedIn in May of 2005 and like most people at the time it was my online resume, my online identity to headhunters and hiring managers. I had just returned from serving a tour of duty in Iraq and was working as an inside sales rep for a small software company. I connected with coworkers and some of the people I got to know in the industry. I didn’t do any “work” on LinkedIn, I was too busy being measured on number of dials and talk time. I like to refer to this as the Dark Ages of Sales. Outside of my sales numbers, weekly conversations about my dials and talk time were…
  • Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It

    Hinge Marketing
    18 Apr 2015 | 10:00 pm
    Sometimes a new perspective comes from a direction that you least expect.  That’s what happened to me on a recent trip to Istanbul.  That new perspective was on why professional services marketing so often goes off-track and how to fix it. It all started at the Bazaar. 
  • How Can You Optimize Images for Social Media to Garner Maximum Returns?

    Eric Haskell
    18 Apr 2015 | 9:30 pm
    When you are performing social media marketing for your business, it is important that you use images. What’s the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.
  • 5 Rules For Niche Blogs

    Kelsey Jones
    18 Apr 2015 | 6:18 am
    Throughout my many years having a blog, as well as reading my favorites through BlogLovin’ on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I’ve realized is that the more niche your blog is, the better likelihood you’ll have at attracting the engaged audience you’ve  always wanted to. It also helps with SEO, because longtail keyword searches produce more relevant traffic that is likely to return to your site and spend more time there.
  • What Does It Take To Close The Customer Experience Gap?

    maz iqbal
    18 Apr 2015 | 5:11 am
    A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?
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    New Marketing and Interactive

  • Our new website is almost…

    dean@deanwhitney.com (Dean Whitney)
    15 Apr 2015 | 8:44 am
    Wow, these internal projects are so… An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 5:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 9:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 6:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    Direct Marketing Observations

  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
  • Why is the Customer Experience so Hard to Deliver On?

    marc meyer
    16 Mar 2015 | 9:11 am
    You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what has happened up to this point didn’t matter or was not a quality experience. I guess, what I want to know is, what have I been getting all of these years? You might want to say this out loud: “Companies just now, are starting to actually care and do something…
 
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    The Engaging Brand

  • How to Make Tomorrow More Powerful Than Today

    Anna Farmery
    16 Apr 2015 | 3:36 am
    Ever find yourself working hard and wondering what is the point? That is the point. The answer lies deep inside the question itself. Success is about working soft but loving what you do…’hard’Click To Tweet Think about it. Work is about tasks. Tasks are mere steps along the way…..if you don’t know the ultimate destination, if you can’t feel it, taste it, see it…then the tasks seem painful. Tasks in business are like the gym work that make the business body beautifulClick To Tweet Tasks are soft in respect we know what they are and they just need…
  • Show 529 – Leading Digital Strategy For Business Growth

    Anna Farmery
    15 Apr 2015 | 3:39 am
    Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? Is e-commerce a channel, market or part of my business structure? Is retail letting customers down – driving people to…
  • The Technology Investment To Blow Competitors Away

    Anna Farmery
    10 Apr 2015 | 7:40 am
    Do you have fears? What about worries, hopes, dreams? Thought so…because as P Diamandis says Humans haven’t had a software update in 200,000 years” P DiamandisClick To Tweet Okay, one more question then… What if there was a way that you could make every piece of content created mean something to someone – would that make you smile? You can if you… spend more time on the WHAT is created then the HOWClick To Tweet . The modern dilemma is understanding all the technological routes to the consumer’s mind. But that dilemma is false, the real dilemma…
  • One Significant Business Answer YOU Must Know

    Anna Farmery
    8 Apr 2015 | 8:06 am
    What do you want from your business? It is a fundamental question to ask before setting up a business AND regularly after establishing a level of business success. What you want – can change over time. What you want – is the crucial part of maintaining your energy levels and the passion you have for growing your business. Yet often, we can get so entrenched in what we SHOULD want, what OTHERS say we should want or even being lead by the business itself. But businesses are successful when your goal is aligned to the business goal that is aligned with the customers goal. So I ask…
  • Show 528 – Build a Website To Reflect Your Brand Personality

    Anna Farmery
    7 Apr 2015 | 9:34 am
    Building a website is hard. Yes, there is the technical side but in many ways reflecting your brand personality can be even harder…so how do you turn your website from a bland website to the land where your brand stands out….? Holly Chantel, a mad brand scientist, will lead us through the Land of Brand, to show us how to understand our brand personality and how to reflect it in your website. We discuss How websites not only cost money but cost our business money! How to make a website visually effective. How to understand your brand personality to reflect in your website. How to…
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    Brass Tack Thinking

  • Having Purpose To Your Story.

    Amber Naslund
    26 Mar 2015 | 7:00 am
    If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. I figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If I believe in what I’m doing, what I’m talking about, what I’m selling…
  • On Being Real About Failure.

    Amber Naslund
    25 Mar 2015 | 9:12 am
    I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson. When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about. His answer was that he wanted me to talk about the differences in storytelling as an individual contributor – a blogger, an “influencer”, a content creator – and then storytelling as a professional representing an organization. My thesis was simple: the difference is…
  • I’ve Missed Blogging.

    Amber Naslund
    23 Mar 2015 | 5:45 pm
    But I sat here for a long time, wondering what to blog about. Paralyzed is probably more accurate. See, BTT used to be one of those “influential” blogs that people knew about and included on lists because I wrote about social media stuff when a lot of other people weren’t writing about it (yes, that definitely had something to do with it, timing is everything). The problem is, my hook became my roadblock. After a while, I just didn’t have that much unusual to say anymore about social media. The work I do is far more broad than that – I’m a marketer,…
  • Where I’m Headed Next

    Amber Naslund
    2 Oct 2014 | 7:15 am
      Drumroll, please… I know you all have been waiting on the very edge of your seats to find out what I’m doing next, haven’t you? Ok, well even if you haven’t been sitting here hitting refresh, I wanted to finally give you the big update. Because I’ve been bursting to tell you since I’m already hard at work and having a blast. I’ve taken the role of SVP of Marketing for Sysomos, a social analytics and intelligence platform. It’s obviously an industry that I know and love, given my history with the fine folks over at Radian6. And I’ve…
  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
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    NTEN

  • Net Neutrality and Nonprofits

    Steph
    17 Apr 2015 | 3:08 pm
    Candace Clement Internet Campaign Director Free Press Why the future of the Internet's First Amendment matters to your nonprofit. By now, you’ve likely heard the term “Net Neutrality.” What you may not know is that, without it, nonprofits would find it nearly impossible to fulfill their missions.
  • NTEN and National Volunteer Week

    bethany
    17 Apr 2015 | 12:37 pm
    This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, notes, "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference." Inspired by National Volunteer Week, NTEN took a few hours of work time to volunteer in our local communities.Down in NTEN South (AKA San Francisco, CA), Membership Director, Megan Keane, joined a group of One Brick volunteers to clean up after…
  • Time to Redesign: Effective Website Planning

    Steph
    16 Apr 2015 | 4:21 pm
    David Onate Senior Online Communications and Marketing Manager African Wildlife Foundation A website redesign is full of challenges and opportunities. Here's how one nonprofit turned a humble redesign idea into a brand-changing project. Let’s start with a simple question: Does your organization’s website advance your business goals and make you proud? If the answer is “yes,” congratulations— you’ve probably worked very hard to get to this point. For everyone else, particularly in the nonprofit community, the answer is frequently somewhere in between “I’m not sure” and…
  • Data Nerd Alert! 15NTC by the Numbers

    Andrea Post
    16 Apr 2015 | 12:26 pm
    You did it! You braved sleet and rain and even witnessed a snow day in Austin to take part in the 2015 Nonprofit Technology Conference (15NTC). While we didn’t get the gorgeous spring weather Austin is famous for, we laughed, we cried, we drank in almost as much coffee as we did knowledge during another record-setting NTC. Here are the numbers to prove just how awesome the 15NTC was. 2,016 people attended the 15NTC, booking 2,959 hotel room nights, and traveling approximately 2.2 million miles from 47 states and 16 different countries. Seventeen (17) of you traveled more than 5,000 miles to…
  • Happy National Volunteer Week!

    bethany
    16 Apr 2015 | 11:48 am
    This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, notes, "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference." NTEN is a community, and a community invests in itself. Involving volunteers is a way to reinvest in our Community and strengthen our collective power. Inspired by National Volunteer Week, we’d like to reiterate some of the ways one can…
 
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    PsyBlog

  • How To Fight a Powerless Feeling When It Really Matters

    Jeremy Dean
    18 Apr 2015 | 7:45 am
    Five-minute technique can boost confidence and performance in high-stakes situations. » Continue reading: How To Fight a Powerless Feeling When It Really Matters » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Perform Better Under Stress Using Self-Affirmation How to Fight Excessive Doubt Power Up: The Performance Benefits of a Simple Mental Exercise The Age At Which Sleep Matters Most For a Good Memory Male or Female Bosses? The Sex Which Gets More Depressed From Work
  • The Weirdest Way People Communicate Their Happiness

    Jeremy Dean
    17 Apr 2015 | 5:40 am
    One more reason why happiness is so infectious. » Continue reading: The Weirdest Way People Communicate Their Happiness » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Reason Overwhelming Happiness Makes People Cry The Key to Happiness: Brainpower or Social Connectedness? Our Genes Respond Positively to The Right Kind of Happiness Husband or Wife? The Partner Whose Happiness Matters More For The Marriage How to Set Goals That Lead to Happiness
  • The Feeling That Expands Time and Increases Well-Being

    Jeremy Dean
    16 Apr 2015 | 7:50 am
    The emotion which makes people feel time-rich, provides a psychological boost and more... » Continue reading: The Feeling That Expands Time and Increases Well-Being » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: A Counter-Intuitive Remedy to Feeling Short of Time Sense of Belonging Increases Meaningfulness of Life Depression Alleviated By Feeling Connected to a Group The Universal Feeling in All Human Communication Revealed by Massive Study The Peaceful Mind: 5 Step Guide to Feeling Relaxed Fast
  • This Supplement May Stop Sadness Becoming Depression

    Jeremy Dean
    15 Apr 2015 | 7:14 am
    How four weeks of supplementation can help stop a sad mood getting worse. » Continue reading: This Supplement May Stop Sadness Becoming Depression » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Hyper-Connected: What Depression Does to Your Brain New Depression Treatment So Obvious You Won’t Believe It’s NEVER Been Tried Before This Group Depression Treatment is as Effective as Individual Therapy Signs of Depression: 10 Common Symptoms You Should Know A Common Vitamin Deficiency Linked to Depression in Women
  • The Common Painkiller That Also Kills Pleasure

    Jeremy Dean
    14 Apr 2015 | 6:44 am
    Painkilling drugs taken every week by almost a quarter of Americans kill positive emotions. » Continue reading: The Common Painkiller That Also Kills Pleasure » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again Deal With Stress In Advance But Avoid Two Common Responses Genetic Trigger Discovered For Most Common Form of Mental Disability and Autism The Source of Both Life’s Happiest And Also Its Saddest Moments Magic Mushrooms: How They Affect the Brain’s Emotion…
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    Regular Geek

  • Geek Reading April 17, 2015

    Robert Diana
    17 Apr 2015 | 5:30 am
    Well, it is obviously data day because there are a lot of data-related articles today. Google Cloud Platform announced the availability of Google Cloud Dataflow. Docker and Microsoft released a Docker Client for Windows. For those of you who want some light reading, High Scalability talks about the Google Borg paper. As always, enjoy today’s items, and please participate in the discussions on these sites. Career and Process Meta-cycles in technology choices | Java Code Geeks Agile Metrics to the People! | Javalobby Development How JPA 2.1 Has Become the New EJB 2.0 | Javalobby How Machines…
  • Geek Reading April 16, 2015

    Robert Diana
    16 Apr 2015 | 5:30 am
    I normally don’t talk much about acquisitions, but the Nokia purchase of Alcatel-Lucent is for a large $16.6 Billion. You don’t see those types of deals too often, and it shows the direction that Nokia is moving in. Gina Maini talks about no longer being an inspiration, or more directly, becoming part of programming culture. It is an excellent read with a different perspective on the “women in tech” issue. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Nokia Agrees to Buy Alcatel-Lucent for $16.6 Billion | Recode…
  • Geek Reading April 15, 2015

    Robert Diana
    15 Apr 2015 | 5:30 am
    Security leads the way for today. The next Web reports on Kaspersky and the Dutch police collaborating on a ransomware unlocker. Google’s Project Zero talks about the details of two exploits. Praetorian shows how statistics can help crack your password quicker. As always, enjoy today’s items, and please participate in the discussions on these sites. Career and Process Prioritize Backlogs with the User in Mind | Javalobby How To Use Data To Plan Your Startup Budget | The Next Web Consensus-Driven Development | NCZOnline Development Writing Clean Tests – Small Is Beautiful | Java…
  • Geek Reading April 14, 2015

    Robert Diana
    14 Apr 2015 | 5:30 am
    Seth Godin leads us off today with a short post about the difference between hope and expectation. If people followed his advice, most programming projects would probably go smoother. On Conversation Agent, Valeria Maltoni talks about rethinking instead of minor improvements. There are some really good articles in the advanced section below as well. There is discussion of building spam trees, using SMT solvers, sentiment analysis, navigation and matrix multiplication. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Hope and expectation |…
  • Geek Reading April 13, 2015

    Robert Diana
    13 Apr 2015 | 5:30 am
    From the development perspective, Twitter ending its partnership with DataSift does not seem like a big deal. However, this shows the fragility of any partnership with large social sites. If you are building a business based on social APIs, be very careful and have a backup plan. The security section has a few good articles as well, especially the article about China’s Great Cannon, which hopefully does not get aimed at your site. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Twitter Ends its Partnership with DataSift –…
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    News Watch

  • Zack Snyder undercuts pirates, releases Batman v Superman trailer early

    Michio Hasai
    17 Apr 2015 | 5:49 pm
    What is a director to do when a sneak peek trailer with Portuguese subtitles leaks online? You go ahead and release the full trailer a couple of days early. That’s what Zack Snyder did when his trailer for Batman v Superman was leaked on YouTube. The video was removed, of course, but it got enough traction to make releasing the real trailer a necessity. It’s only a few days; scheduled for Monday, it was released Friday. The sentiment so far from social media has been mixed. Here’s our take: The Batman v Superman trailer has us more worried than before. We trust Snyder, but a…
  • Europe is Going After Google

    Brian Molidor
    14 Apr 2015 | 6:35 pm
    Google once maintained a “do no evil” stance on everything they did. As they grew, much of their original philosophy started to bend in certain places, particularly when it came to presenting their own products in search results. After all, they control search for the most part in much of the world. Why not give a boost to things that they believe in such as their own properties? Europe doesn’t see it that way. They will be filing an antitrust case against the technology giant to make them change the way they operate search, their core product. According to the Washington…
  • Life for Jodi Arias

    Michio Hasai
    13 Apr 2015 | 10:44 am
    The 2013 conviction of Jodi Arias has concluded with a natural life sentence with no possibility of parole. The conviction will be appealed, of course, but for now the first bullet was dodged. She won’t receive the death penalty that the state was seeking. Some are charging that the jury was tainted. To achieve a death sentence, there must be a unanimous vote amongst jurors. Many are going to Twitter to express displeasure in the sentencing. "Death would bring me untold peace and freedom," #JodiArias says. "For years that's what I wanted." — Michael Kiefer…
  • Marco Rubio is running for President

    Brian Molidor
    13 Apr 2015 | 8:28 am
    Mark this down as no big surprise, but it’s unofficially official. Florida Senator Marco Rubio has not publicly announced that he’s running for President, but he told donors during a conference call today that he will be. The 43-year-old Tea Party favorite joins Ted Cruz and Rand Paul as the major Republicans to throw their hats in the ring. Yesterday, Hillary Clinton launched her campaign for the Democratic nomination. According to USA Today: “Marco Rubio doesn’t fit the typical Republican stereotype of being an old white Republican,” said Nathan Gonzales,…
  • Half of Game of Thrones has Leaked and HBO isn’t Upset

    Brian Molidor
    12 Apr 2015 | 3:44 pm
    Are the benefits of digital piracy finally starting to be recognized by big telecom companies? HBO and Time Warner are seeming to think so even after a major leak of the first half of season 5 ofGame of Thrones. The season premiers tonight and estimates put the number of downloads over 1 million prior to the airing. Traditional thought would be that this is bad for ratings, but HBO doesn’t seem to think so. In fact, many are starting to cite reduced marketing budgets and increased buzz as beneficial side effects of piracy. According toMovie TV Tech Geeks: Some may say it’s bad for HBO…
 
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    Solar News DannyBrown

  • It’s All Regarding Solar Power Info

    18 Apr 2015 | 1:07 pm
    Solar panels are the most dominant manifestation of renewable energy available in the market today. You can use them to generate heat, electricity and indoor and outdoor lighting. Solar energy has been tested for human use for centuries. Due to space exploration and urgency of process energy, technology has progressed beyond all expectations in a very short period of time. Although there is still a striking separation of a world entirely by solar energy, we can now see how renewable energy technologies can help us more quickly. Energy from the sun The sun, a particular source of renewable…
  • What Are 3 Advantages Of Solar Energy?

    18 Apr 2015 | 3:51 am
    Solar energy is the energy of the sun exploited. Solar thin “sun” in Latin. The sun’s energy is very powerful and once operated by the use of modern tools can support life. Solar energy is rich, long lasting and, above all, 100% free. Benefits Solar energy does not cause pollution to the ecosystem. The main reason for harnessing energy from the sun is we can not avoid creating the greenhouse effect. It is free of chemicals in the smoke and toxic gases chemically transformed our normal products. artificial atmospheric gases threaten any balance of our land. Accumulation read…
  • Why Switch to Full Potential of Solar Power?

    17 Apr 2015 | 10:48 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Clear Explanation of Home Solar Power Generation

    17 Apr 2015 | 2:19 am
    There must be groups of questions about solar energy at home, but can not receive clear answers for them. Here is a list of questions and clear answers about solar energy. I hope you can help everyone who reads the list. 1. What should I do before installing the system? First, you should get a professional to collect information from your home, including the type of property (residential or commercial), the structure of the house, roof, monthly energy consumption and so on. Based on the information gathered earlier, the installer will install an economic plan for you to maximize your profits.
  • Solar Energy – A Few Things You Need To Know

    16 Apr 2015 | 5:17 am
    If you are interested in solar energy, so I hope this article will give you some answers to questions you have. First Solar is fine if you get a lot of sun. However, when the sky is overcast, your energy will decrease. If you live where there is a mix of sun and clouds, may still be in luck. Some sunscreen products that might be able to use are heating and solar water pumps for swimming pools, water heaters, solar energy and maybe even turn the lights outdoors. Any of them would initially cost less than solar panel systems for the entire house, so it’s a good way to start. Some other…
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    connect.icrossing.co.uk

  • 10 things you may not know about Google’s mobile-friendly update

    Modestos Siotos
    13 Apr 2015 | 3:28 am
    The clock is ticking down before Google’s much anticipated ‘mobile-friendly’ algorithm update that will reward mobile-friendly pages with higher search rankings and push down those that do not qualify gets rolled out. The below ten points have all been confirmed by Google’s representatives in various ways including official announcements, presentations, hangouts as well as Q&A sessions in recent SEO conferences such as SMX West and Brighton SEO. Google’s Webmaster Trends Analyst, Gary Illyes, shed some more light on the forthcoming Google update during a Q&A…
  • Working as Marketing Assistant at iCrossing UK

    Rosie Vero
    7 Apr 2015 | 6:22 am
    This week I arrive at the one month mark since starting as Marketing Assistant at iCrossing, which seems a pretty good time to reflect on my journey so far. It feels like a lot has happened in the short time since I graduated from Bournemouth University towards the end of last year. I’d already decided that I wanted to work in digital during my yearlong placement in digital music PR where I gained an insight into how diverse, changeable and exciting the industry is. It wasn’t long before I was on the iCrossing website, applying for the job that was to be my first step onto the old career…
  • A closer look at Yandex’s market share in Russia

    Sam Vining
    2 Apr 2015 | 6:32 am
    After publishing our search engine market share infographic for 2015 earlier this week, representatives from Yandex got in touch and offered an alternative view of the Russian market. Where Statcounter has Google as the dominant player in Russia – with a market share of 53% vs. Yandex at 38% – local site liveinternet.ru has these figures reversed, with Yandex driving the greater share of users’ search visits. While both sources have similar methodologies (they measure sessions to participating websites sent from search engines, rather than actual user searches) it’s possible that…
  • Search engine infographic 2015: The countries that stand between Google and total world domination

    Sam Vining
    31 Mar 2015 | 6:32 am
    Google has over 90% of the Search Engine market in the vast majority of countries around the world. But what about those where it doesn’t quite have this kind of stronghold? In our latest Search Engine infographic we take a closer look at the countries where Google doesn’t have over 90% and for comparison, have detailed Google’s market share in the largest economies in Europe, the BRIC countries and in Australia as well.   Today, there are nine countries where Google has yet to tip the 90% market share threshold and it may not be the countries that you expect. China with Baidu and…
  • Nine moments that put Twitter on the map

    James Mortimer
    23 Mar 2015 | 8:08 am
    It may seem hard to believe but Twitter turned nine years old this weekend (21st March). The micro blogging network changed how the world communicates, how brands interact with customers and how news is broken around the world. And to mark the occasion, here are Twitter’s nine biggest moments: Twitter’s IPO – In November 2013 Twitter went public with their long awaited IPO. The stock opened at $26 a share and currently trade at around $45 although there is still much debate between investment analysts about how successful the IPO actually was. Obama’s Twitter Town Hall – Twitter…
 
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    Ben Werdmüller

  • The full-stack employer

    18 Apr 2015 | 12:00 pm
    Just over four years since I permanently moved to California, I'm beginning to understand the differences in work style between the US and Europe. America still has a largely time-based view of productivity, even in Silicon Valley. But with tech industries in other nations catching up fast, and remote working becoming a more viable option, you need to compete for talent with companies all over the world. You have to be a full-stack employer.What is a full-stack employer?Over the past year in particular, there's been a lot of discussion about "full-stack employees", "full-stack developers" and…
  • Convoy is a new kind of progressive enhancement for self-hosted web applications.

    9 Apr 2015 | 3:03 pm
    We just released Convoy, an add-on service for Known that lets you use our servers to more easily share content with social media.Previously, self-hosted site owners needed to create individual developer accounts on Twitter, Facebook, LinkedIn, etc, and manage API integrations with each one. It was a pain, and lots of people told us that they'd prefer to avoid it.You still can mess around with API integrations if you really want to. But Convoy gives you another option: connect your site, and then log into each service as easily as you would with any centralized cloud application. You still…
  • Forget the mass market: the untribe is the new normal.

    7 Apr 2015 | 11:13 am
    There was one conversation I used to hate more than any other. I used to brace myself for it; grit my teeth in anticipation.Here's how it would happen. "Where are you from?" someone would ask, detecting that my accent wasn't quite British; something else was lurking just underneath."That's a long story," I would start to say, hoping to leave it at that and turn to some other, more interesting topic. But once someone has the scent that you're not a part of the tribe, that perhaps you don't belong, they never let it go. So I would explain. "My mother's Ukrainian / American, my dad's Dutch /…
  • Introducing the Indie Dash Button! #indieweb #vrm

    1 Apr 2015 | 11:03 am
    We've all been there: you're standing by the washing machine, about to start a load, and you realize you're out of laundry detergent. Or you're getting ready for bed and you realize you've forgotten to buy more mouthwash. Less often, you find yourself wondering how to fly to a particular destination cheaply, or needing a good deal on a new car.You don't want to deal with a single vendor for each of these things, but you also don't want to spend ages doing price comparisons. What would be great is if you had a personal shopper that would find the best version of these things and automatically…
  • Marc Benioff is doing the right thing. Every founder should take note.

    26 Mar 2015 | 11:35 am
    Marc Benioff, the CEO at Salesforce, is cancelling all programs in Indiana:Salesforce CEO Marc Benioff says he doesn’t want his employees subjected to discrimination as part of their work for the San Francisco-based company, and he is cancelling all required travel to the state of Indiana following the signing of a religious freedom law that some say allows business to exclude gay customers.As CNN reports, the bill is extremely regressive:On his website, Miller highlighted examples of the law's effect: Christian bakers, florists and photographers won't have to participate in "homosexual…
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    SuzeMuse

  • Are We Too Focused on the Next Big Thing?

    Suze
    6 Apr 2015 | 4:54 am
    I swear it was within 24 hours of Periscope launching a few weeks ago that I saw the first post “15 Ways Brands Can Get the Most out of Periscope” (or something to that effect). While it’s all fine and well to have an eye to the future, I firmly believe that we are still not totally up to snuff on the present. Brands are still struggling to figure out how to make the most of their blog and Twitter, which have been around for years, and now we have to worry about maximizing our exposure on all these new tools too? The pressure is on for many businesses and organizations to…
  • Why I Decided to Stop Working from Home

    Suze
    31 Mar 2015 | 5:48 am
    I’ve been a home-based worker for several years. For the most part, I’ve enjoyed my time in the home office. But lately something has changed. I’ve been less enamoured with working from home, and as a result my productivity has taken a hit. I have been thinking about what it is that has changed for me, and it boils down to this. I was lonely. Even though my chat windows and social networks are always a click away when I’m working, I still felt a real sense of loneliness. There’s something about the office environment, having other people around, the hustle and bustle, that is…
  • My Three Words for 2015

    Suze
    1 Jan 2015 | 6:13 am
    For the past several years, I’ve taken a page from Chris Brogan‘s book and, instead of making new year’s resolutions, have created three words to define my year. I’ve found it to be a very beneficial exercise, because it serves as a reminder on a daily basis of what I need to work towards, and what I might need to change. To me, words are just words without action, so each word I’ve come up with will also have an action associated with it, that will help me in my daily quest. So without further ado, here are my three words for 2015. Moment This is my reminder to…
  • How To Become a Better Writer

    Suze
    21 Jul 2014 | 5:36 am
    This video by “Weird Al” Yankovic is my new favourite thing in the whole wide world: I had horrible grammar in high school, so much so that my Grade 11 English teacher told me that I’d “never be much of a writer”. As a result, I stopped writing for fun altogether, and didn’t pick it up again until some 20 years later when I started this blog. Now, I’ve written over 500 posts here, as well as my first book. I guess I showed her, eh? Writing is one of the few things I feel compelled to do. Not a day goes by where I don’t put fingers to keyboard. Whether it’s cranking out a…
  • The Virtual Office: Is It For You?

    Suze
    16 Jul 2014 | 5:12 am
    I have been working in a virtual office environment on and off for several years, and I love it. My company has dabbled in having a physical office at times, but it never really worked out for us, for various reasons – ultimately the extra expense just wasn’t worth it to us. We have four people on our core team – myself, my partner, our go-to multimedia developer guy, and our business development and social media maven. We have a lot of other people that we bring in on various projects as needed. All of us work independently in our own home offices, and get together in person…
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    Social Networking for Newbies

  • How to get more LinkedIn invites

    admin
    9 Apr 2015 | 4:08 pm
    We live in a “short attention span world.” People want things faster. They want to expend as little effort as possible to get things done. Getting invited to connect on LinkedIn is no exception. The easier you make it for others to invite you the more they will. In the video below, I show you a nifty little shortcut to get more invitations on LinkedIn. You create a link that goes straight to your invite page instead of your profile page – saving your future connections one click and making it easier for them to connect to you.
  • How to change a LinkedIn recommendation

    admin
    30 Mar 2015 | 9:13 am
    I received an email this morning asking how to change the Job/Title for a recommendation that was previously given. The good news/bad news about LinkedIn recommendations is that ONLY the person who writes the recommendation can change it. This is good news because it enhances the credibility of the recommendation – i.e. you can’t write/edit the recommendations you receive to reflect only what you want others to see. The bad news is that you need to reach out the person who recommended you and ask them to make the changes themselves. The video below shows the process on how to do…
  • Removing or hiding a LinkedIn recommendation

    admin
    16 Mar 2015 | 2:22 am
    Please watch the short video below if there is a recommendation on your LinkedIn profile that you would rather it not be seen by your LinkedIn connections and/or visitors.
  • How to Export your existing LinkedIn connections and how to import new ones

    admin
    8 Mar 2015 | 1:34 pm
    In this video I show you how to export your LinkedIn connections. Why do you want to do this? In one word: Insurance. By exporting your connections outside of LinkedIn, you are insuring yourself against something happening with LinkedIn. After all, they could go out of business tomorrow. Or they could suspend your account. Another reason why you may want to export your connections is because you have a duplicate LinkedIn account and you want to close it but not lose your connections. In this case, you can export the connections before closing the account, close the account and then re-import…
  • How to find shared connections among your LinkedIn’s 2nd degree contacts

    admin
    27 Feb 2015 | 5:36 pm
    Today I received the following question: “If John and I are 2nd level, is there a way to see who we both know in common (either to ask for an introduction or, if I have her email, to simply reference that ‘I see you know Bill Smith’)?” Watch the video below to see how to do this.
 
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    Growmap

  • Crowdsourcing Graphic Design Process: Tips for Best Results

    Gail Gardner
    9 Apr 2015 | 8:04 am
    You need a memorable new design, but you don’t have a graphic designer on staff and you have no idea what you want your design to look like.  Now what? Crowdsourcing graphic design lends itself well when you’re not sure what you want, but you feel you will know it when you see it. The process is simple: DesignCrowd is the #1 custom design marketplace. They have 448,472 designers around the world who have delivered $25,306,978 worth of designs. The average number of designs per project is currently 102. (See the bottom of their home page for their latest stats.) Types of Graphic…
  • The Surprising Reason Why Quality Content Does Not Attract Readers

    Rob Newman
    7 Apr 2015 | 1:36 pm
    Credit: Depositphotos Admit it; you are frustrated by your total lack of traffic to your blog. Content is king, and you have dutifully subjected yourself to rigorous research to produce only the finest quality content possible. All across the web you will find articles explaining how content marketing is the way to online success. You will read that quality content is what builds email lists and makes online bank accounts ring with prosperity. Maybe you’re even using Search Engine Optimization (SEO) tactics as a way of getting your content to the top of Google’s search results, but to no…
  • AdSense Alternative Infolinks: Easy Method for Monetizing Blogs

    Gail Gardner
    1 Apr 2015 | 8:10 am
    How to make money with your blog is a question that comes up all the time. Most bloggers know about AdSense, but they turn down a lot of blogs. And it doesn’t pay anywhere close to what it once did. Finding AdSense alternatives is fairly easy, but figuring out which solutions will approve your blog and what will make you the most money is a lot more challenging. Easy to Qualify and Get Paid The average blog doesn’t qualify for some of the coolest choices because they require 50,000-500,000 minimum page views a month. But there is one easy method that almost all bloggers can use:…
  • Amazing Visuals: Where to Get Them; How to Push Them to Get More Traffic

    Gail Gardner
    31 Mar 2015 | 5:35 pm
    Vibrant images make the difference between your content getting seen and shared or ignored. If you want influencers with thousands of followers to notice what you share, you need big, bright colors and unique visual content. In order to get readers or customers, you first must get their attention. Text alone won’t do it. Images that are boring stock photos won’t either.  What works for a corporate brochure is too boring to grab attention on social media. Every piece of content you create needs at least one compelling image. It doesn’t hurt to also include a video, a…
  • Social Gaming and Eating: A Winning Combination [Infographic]

    Dana Davis
    27 Mar 2015 | 12:11 pm
    The use of games to convince diners to hang out longer in restaurants is a tactic that has been used for some time. It isn’t surprising that the mix of games and eating that is so popular in home kitchens is also a big hit in restaurants. People just naturally like to eat while playing. Not only is this combination good for the diners, but it is also a good mix for restaurant owners. After all, the longer that people stay in the dining room, the more they are likely to order more food and drinks. The Progression of Restaurant Gaming Over the Years One hundred years ago, skee-ball games…
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    Social Media Bird Brain

  • Your Small Nonprofit's Infographics

    15 Apr 2015 | 12:00 am
    image via Flickr We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too. Take a look at this set of guidelines from Nonprofit Tech for Good and
  • It's Not Just How You Say It, But Where And When

    24 Mar 2015 | 12:00 am
    By Yevy Photography, on Flickr  Communication is a word we use a lot in social media because that is what social media is about: creating a relationship with others by communicating with them. But how is communication defined as a strategy? ONE is an international NGO whose mission is to end extreme poverty by 2030. In a recent article for Stanford's Social Innovation Review, Jamie Drummond
  • To Crowdfund or Not to Crowdfund

    11 Mar 2015 | 12:36 pm
    Fractured Atlas had a great article on putting together a crowdfunding video (read it here), which made me think about crowdfunding in general. In a recent Twitter chat I was on, one of the participants opined that crowdfunding was the same as begging, and a couple of other participants agreed. I don't. Obviously, the couple that asks people to crowdfund their wedding celebration and
  • Time For Social Media

    25 Feb 2015 | 12:00 am
    NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a
  • TL:DR or What Is The Perfect Length?

    11 Feb 2015 | 12:00 am
    Ran across this infographic at MakeUseOf.com and thought it was worthy of a short discussion. As you may know, TL:DR stands for "Too Long: Didn't Read". There is a sweetness to brevity, particularly when it comes to social media. As a technical writer, I learned early on that wordiness can be a killer when you're trying to get people to read - and use - a user manual. I won't get into all
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    Corporate Eye

  • Presenting Compliance Requirements in Plain Language

    Lucy Nixon
    15 Apr 2015 | 2:37 am
    Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters! Over to you, Mike… When we talk to each other we generally speak in plain language. Have you ever met someone who purposely uses terminology that unnecessarily complicates the point? If you have, you’ll quickly understand the…
  • Eat, drink and recruit?

    Den Cartlidge
    17 Mar 2015 | 4:57 am
    Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be. We think the key to successfully recruiting online is providing great content on a career outpost. But what do we mean by “great content”? Well, we think its content that operates on a number of levels. For the purpose…
  • Benefits of Reverse Mentoring

    Ed Konczal
    13 Mar 2015 | 4:23 am
    My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits? Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:   COMPANY INDUSTRY REVERSE MENTORING DISCUSSION Mastercard Financial DOCUMENT HP Technology DOCUMENT Coty Cosmetics DOCUMENT Citicorp Financial YouTube Deutsche Telekom Telecommunications Document Cisco Technology BLOG…
  • Informative Eye Candy

    Den Cartlidge
    5 Mar 2015 | 11:52 pm
    For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon. Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in writing about good web copy (I am a blog writer after all!), for this post I’m going to talk about… Okay, I’ll admit it – we have touched on the value…
  • Coca-Cola Contour Bottle Turns 100 This Year

    Susan Gunelius
    2 Mar 2015 | 5:54 pm
    This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it shattered. The bottle design that the Root Glass Company in Terre Haute, Indiana created was based on a picture of a…
 
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    Technology & Marketing Law Blog

  • Union Isn’t Liable For Members’ Posts To Private Facebook Group–Weigand v. NLRB

    Eric Goldman
    18 Apr 2015 | 2:36 pm
    Photo credit: Protesters crowd landscape // ShutterStockThis case relates to a bus drivers’ strike in 2012. During the strike, union members posted “impassioned and bellicose” comments about the strike on the union’s Facebook page, which was accessible only to union members. The union didn’t authorize those comments. Weigand was an employee of the bus company. He was covered by the union’s collective bargaining agreement but was not a union member. He claimed the Facebook comments by union members coerced his exercise of “Section 7″ rights to…
  • Q4 2014 & Q1 2015 Quick Links Part 7 (Consumer Reviews, RTBF, Defamation, Censorship, Sec. 230)

    Eric Goldman
    17 Apr 2015 | 10:25 am
    Photo credit: 3D Quick Link Crossword // ShutterStock International Censorship * WaPo: This was the Internet’s worst, best year ever * Wired: Russia’s Creeping Descent Into Internet Censorship * Washington Post: Russia just made a ton of Internet memes illegal * NY Times: Hungary Drops Internet Tax Plan After Public Outcry. The Hungarian SOPA. * WSJ: Whatsapp’s Near-Suspension in Brazil Highlights Legal Concerns for Web Firms * NY Times: Turkey Blocks YouTube and, Briefly, Twitter Over Hostage Photo. Techdirt: Turkish Censorship Order Targets Single Blog Post, Ends Up Blocking Access To…
  • What Bothers Brussels: Geoblocking on the Front Burner of the EU Commission (Guest Blog Post)

    Eric Goldman
    16 Apr 2015 | 10:39 am
    Photo credit: “close macro view of computer PC keyboard from colorful world countries flags” // ShutterStockBy guest blogger Marketa Trimble In 2012, when my article on the legal implications of the evasion of geolocation was published, the topic concerned an obscure problem that was of interest to few internet users – not many people were interested in accessing internet content to which access was restricted based on the territory from which internet users connected to the internet. But it seemed reasonable to assume that, with the increasing use of geoblocking on the…
  • Q4 2014 & Q1 2015 Quick Links Part 6 (Google, Search Engines, Antitrust)

    Eric Goldman
    15 Apr 2015 | 9:20 am
    Photo credit: 3D Quick Link Crossword // ShutterStock The big news this morning is that the European Commission sent a Statement of Objections to Google. Other links from the past few months, many of them related to this development. Google * Mistakenly released FTC Staff Report on its Google antitrust investigation. Marketing Land: Highlights Of The FTC Staff Report On Google & Antitrust Issues. Related blog post. Over two years later, we know the FTC made the right call. Google’s strong competitive position in web search is being eroded by mobile–just as we thought it…
  • Q4 2014 & Q1 2015 Quick Links Part 5 (Trademarks, Domain Names, Marketing)

    Eric Goldman
    14 Apr 2015 | 9:50 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Trademarks and Domain Names * TheDomains: .Sucks Releases Pricing With “Premiums” For Trademark Holders Up To $2,499 A Year. A pox on the .sucks operator and on ICANN for permitting this pricing scheme. ICANN wants federal regulators to declare the pricing scheme illegal so that it can take action against the operator, but if it doesn’t get bailed out by these government enforcers, it won’t do anything. * The most significant keyword advertising loss in Europe, Interflora v Marks & Spencer, was overturned and ordered…
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    shesgotclients.com

  • What Will Your Legacy Be?

    Christine
    16 Apr 2015 | 5:00 am
    “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” —Steve Jobs, The Wall Street Journal, 1993   Steve Jobs also famously said, “I want to put a ding in the universe.” Now that’s a legacy.   If you were to die tomorrow, what would you leave behind?   Many of us would answer with something about our families or friends or maybe even an inheritance, if we’ve been fortunate and wise enough to make that provision. But what about beyond that? Have you ever…
  • How to be Instagram Irresistible (quick video)

    Christine
    9 Apr 2015 | 4:00 am
    The ultimate goal with any form of social media is engagement, and stats show that Instagram packs 15x more engagement than Facebook, and 40x more than Twitter. Instagram is extremely engaging and compelling for your network, allowing them to build a deeper connection with you. Why? You can use it to give a powerful peek behind the scenes of your life as a business owner. People are naturally curious about this, and seeing this side helps foster a greater sense of intimacy and trust. While it’s used for primarily personal updates, your strategy can include a business “angle” leading…
  • Making Love the Bottom Line

    Christine
    2 Apr 2015 | 5:00 am
    “Putting love first means knowing that the universe supports you in creating the good, the holy, and the beautiful. It means knowing that you’re on the earth for a purpose, and that the purpose itself will create opportunities for its accomplishment.” – Marianne Williamson   There is intention behind everything we do in our business. And there is a difference in an intention of service, and one of accumulation. I’d like to invite you to notice which place you are operating from, the majority of the time. No judgment, just compassionate observation of the intention…
  • How to Find the Right Mentor For You

    Christine
    18 Mar 2015 | 7:35 pm
    “A mentor empowers a person to see a possible future, and believe it can be obtained.”—Shawn Hitchcock This quote is right on when it comes to my experience with mentors. When I doubted or didn’t have a clear vision of what I wanted or how I was going to do it, my mentors helped me to refocus on where I wanted to be and how to get there. They could do this because they had already been through the process themselves and had come out on the other side. I was just fortunate enough to be on the receiving end of their years of experience and wisdom. In fact, I had placed myself there…
  • Why Your Email List Isn’t Growing

    Christine
    4 Mar 2015 | 3:00 am
    At my annual 3-day workshop where I teach marketing, I include a session called “Building Your Email Subscriber List With Hustle and Heart.” I always emphasize in the session that the longer you wait to build your list, the more you let future dollars slip through your fingers. The fact is, email marketing is still incredibly relevant even in the social media age. (eMarketer recently reported that 58% of people spend more time in their inbox than any other digital activity, including Facebook and texting.) The problem for small business owners is twofold: 1) They often believe their list…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

    Ben Brausen
    17 Apr 2015 | 2:45 am
    Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years - A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or…
  • An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

    Lee Odden
    16 Apr 2015 | 3:07 am
    Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put,…
  • Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

    Lee Odden
    15 Apr 2015 | 5:50 am
    Content isn't King, it's the Kingdom Taking inventory of the content we've produced over the past 10+ years, I realized I've written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that's highly specialized for our audience, it's clear that simply creating "more" content isn't the answer. I'm not alone in that assessment after having the opportunity to discuss pressing content marketing challenges…
  • Content vs. Advertising – Is There Really A Debate?

    Lee Odden
    13 Apr 2015 | 6:16 am
    Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post, Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not content. It’s an ad.” While I agree with what Mitch says in the post in terms of brands failing to create engaging, share-worthy and…
  • Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

    Ben Brausen
    10 Apr 2015 | 2:45 am
    Content With Relevant Images gets 94% More Views [Infographic] - Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how important “the visual” is on social media. Quicksprout Facebook Launches Messenger For Web Browsers - Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience. Marketing Land 84 Percent of Millennials…
 
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    FUEL LINES

  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
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    Kneale Mann | Leadership

  • Do You Want Some Cake?

    Kneale Mann
    16 Apr 2015 | 4:52 am
    My grandfather used to love telling the story of his boyhood friend Campbell. One day, they were at my great grandmother’s house and she had just baked a delicious chocolate cake. She asked my grandfather if he’d like a slice and he replied; “Yes please!” and she gave him one. She then turned to Campbell and asked him the same question and he said; “I don’t mind”. She replied; “I don’t mind either” and left the room. No cake for Campbell.Real or ImaginedWhether this story happened or not isn’t the point. My grandfather was trying to teach his 9 year old grandson to say…
  • A Living or A Life?

    Kneale Mann
    14 Apr 2015 | 3:49 am
    We can pretend that work is one part of our lives and life is the other but we live a blended existence. It’s the second question most people ask when we meet them – what do you do for a living? A living? Is that where we’ve come? We get paid to provide a service and we call that a living. I’m not sure if that’s sad or a reflection of how far we have gotten off track.Perhaps the perfect scenario is you work at something you truly enjoy; watch the Alan Watts video I posted recently and it might give you insight into what will do it for you.Last week I had lunch with a colleague I…
  • All Wretch No Vomit

    Kneale Mann
    11 Apr 2015 | 5:36 am
    The question seems simple but the answer is clearly complicated. What would you do if you didn’t have to worry about the financial elements of life? Alan Watts was a writer, speaker, philosopher, teacher, and spiritual leader who posed the question in his legendary speech about our quest to find passion and purpose. If you haven’t heard it, listen. If you have, it’s worth another.__________________________________________________________________Kneale Mann | People + Priority = Profit
  • How to Kill Your Dreams

    Kneale Mann
    7 Apr 2015 | 7:05 am
    It's what most of us seek. It's the reason we travel the journey. But what is it really? How do we know when we achieve it?Success is defined by what you want in your life, not what others may think. Bel Pesce outlines five ways for us to not follow our dreams and give up trying to find success. __________________________________________________________________Kneale Mann | People + Priority = Profit
  • 37 Ideas

    Kneale Mann
    2 Apr 2015 | 12:52 pm
    Trust yourself. Learn every day. Keep moving. Be bold. Learn from yesterday focus on today. Try something new. Ignore naysayers. Eat the cookie. Keep something just for you. Do not give up. Listen to your heart. Imagine then do. Laugh daily.Take control of your life. Say thank-you. Fill your life with music. Get back up. Be open. Turn your phone off. Have the pie. Walk away from hurtful people. The past has passed. Have compassion for others. Don't be so hard on yourself.Take more chances. Spend an entire day with your favorite person, often. Love yourself. Enjoy life. Take one more step…
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    Sydney: Unfiltered.

  • Changing perspective, letting go of expectations, and getting grounded.

    Sydney
    8 Apr 2015 | 11:02 am
    “Well, from everything I’ve seen, my general impression is that you’ve got your shit together, you’re kicking ass, taking names, and everything is awesome.” Sitting down at lunch with someone who I’ve been dying to meet since I was an infant skydiver and event coordinator, the waves of the Atlantic ocean lapping in the background, […] The post Changing perspective, letting go of expectations, and getting grounded. appeared first on Sydney: Unfiltered..
  • “It’s so fun!”

    Sydney
    25 Mar 2015 | 3:41 pm
    This is how I’ve been answering the “how is your business going?” question for the last couple of weeks. “It’s so fun!” I’ve answered that question like this before, and I totally mean it. It’s usually followed by gushing about all the rad shit in the works, and just oozing excitement. But in the last […] The post “It’s so fun!” appeared first on Sydney: Unfiltered..
  • When the wool comes off of your eyes.

    Sydney
    23 Mar 2015 | 7:39 pm
    You’re a smart person. Educated. Assumingly well-versed at this thing called life. You make opportunities happen – the world is your oyster. What you want, you get, and you stop at nothing to make the world that surrounds you exactly what you want at that precise point in your life. It’s not being stubborn, it’s […] The post When the wool comes off of your eyes. appeared first on Sydney: Unfiltered..
  • Sun Sessions, #heartbeatpants, and intense gratitude.

    Sydney
    23 Feb 2015 | 2:24 pm
    Holy smokes, you guys. Talk about radio silence. Note, I started that last sentence with “sorry for” but I’m working on not apologizing for everything all the time, so now I’m just declaring radio silence. Sweet. Remember when we talked about emotional hangovers? Right. Totally in the thick of one of those right now. We […] The post Sun Sessions, #heartbeatpants, and intense gratitude. appeared first on Sydney: Unfiltered..
  • Day 36: New chapters, running shoes, parades, and finding strength.

    Sydney
    5 Feb 2015 | 6:11 pm
    I didn’t go to yoga today, so I didn’t cry at yoga today. But, once again, Kate’s wisdom popped into my inbox this morning and I’ve been sitting on this all day. In short, we need to stop skipping over the hard stuff. I touched on this earlier this year, and this idea keeps presenting itself […] The post Day 36: New chapters, running shoes, parades, and finding strength. appeared first on Sydney: Unfiltered..
 
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    Jeff Korhan - New Media and Small Business Marketing

  • Business Leadership: Moving from Connections to Relationships

    Jeff Korhan
    17 Apr 2015 | 1:30 am
    This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he is not only a master of the spoken and written word, but a fountain of ideas for growing your business. Our Featured Guest: Mark Sanborn Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to…
  • Nurture Marketing: How to Be Remembered When Buyers are Ready

    Jeff Korhan
    10 Apr 2015 | 2:27 pm
    This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably learn some new terms, such as journey mapping and omni-channel marketing. More important is that you will learn how use them to strategically deliver the right content at the right time so that your company is…
  • Small Business Taxes: How to Pay the Right Amount

    Jeff Korhan
    3 Apr 2015 | 1:50 am
    This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades of work focused on helping companies manage their small business taxes, so they can maximize the profits they keep. Our Featured Guest: Barbara Weltman Barbara Weltman is an attorney and a nationally recognized expert in…
  • How to Tell Your Business Story

    Jeff Korhan
    2 Apr 2015 | 1:17 am
    I’m often asked how one should go about telling their business story. There is often confusion about whether the story should be about the business and what it does, or about the customer and how they are served by the business. To show you how this works I’m going to break down and reconstruct a one­minute video story that you probably already know if you watched the the Budweiser commercial during the 2015 Super Bowl. To refresh your memory, click on this link. Just remember to come back here for the analysis. Guide Your Customer on Their Journey Years ago I attended a one-­day…
  • Social Selling Tips: Converting Trust into Profits

    speaker
    27 Mar 2015 | 1:30 am
    This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a listen if you have not already, but you will still be able to follow along if you choose not to. I promise these tips will prove invaluable for achieving mutually beneficial outcomes for you and your buyer, regardless of whether you are selling…
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    Social Media University, Global

  • Using Social Media to Enhance Outreach and Engagement for Latino Communities

    Lee Aase
    28 Mar 2015 | 12:03 pm
    I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel. Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions,…
  • Global Call for #StrongArmSelfies

    Lee Aase
    8 Mar 2015 | 3:13 pm
    As we announced in late January, Mayo Clinic is working with the patient advocacy group Fight Colorectal Cancer on its #StrongArmSelfie campaign to promote awareness and appropriate screening. The campaign officially kicked off last week at NASDAQ, and Mayo Clinic is among those featured in rotation on its JumboTron in Times Square Join us in @FightCRC #StrongArmSelfie colorectal cancer awareness campaign! http://t.co/abBF4Dwme0 pic.twitter.com/IsaqljEE0h — Mayo Clinic (@MayoClinic) March 8, 2015 The next release in the campaign is our music video of “Stronger Than That,”…
  • Mayo Clinic and Google Knowledge Panels

    Lee Aase
    24 Feb 2015 | 9:13 am
    Last week Paul Levy, one of the early hospital CEO bloggers who is now blogging at Not Running a Hospital, came across what he thought was a significant issue with Google’s new medical search knowledge panels that incorporate information from Mayo Clinic and other sources. The main issue he raised related to the Prostate Cancer panel, and particularly that robotic surgery was listed first among surgical procedures (instead of alphabetically), with watchful waiting listed among “Other treatments” under the “Also common” heading. Or as he put it: Observers want to know:  Does this…
  • “Creating a Facebook page is like adopting a puppy. Starting a blog is like getting a pony.”

    Lee Aase
    12 Feb 2015 | 7:07 am
    That’s the off-the-cuff formulation that emerged from the blogging session at our Mayo Clinic Social Media Residency on Monday. And today it becomes my 39th Thesis, joining the first 35, along with 36, 37 and 38. I’ve previously remarked that creating a brand page on Facebook is like puppy adoption. It’s fun at first. It can be messy, and requires lots of care and feeding. But especially with the declining organic reach of brand Facebook posts and the increasing need to supplement good content with paid advertising, a Facebook page can grow up to be a dog. Photo Credit: Steve…
  • Maximizing COPD and Asthma Inhalers with Educational Video

    Lee Aase
    4 Feb 2015 | 3:29 pm
    From the “Better Late Than Never” Department… In July I had the opportunity to speak at the Minnesota Medical Group Management Association annual meeting in Duluth, on the shore of Lake Superior. We had a great group in my session, and among the participants was Brenda Jaye of Fairview Physician Associates. After my presentation, Brenda told me about a neat program she and her colleagues had developed, called “Maximize Your Inhaler.” I thought it was a cool application of Flip cameras and nimble production, so I decided to practice what I had been preaching about…
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    AreWeConnected.com

  • Google ‘s Mobile Friendly Deadline is April 21st

    Mike Mueller
    13 Apr 2015 | 5:00 am
    So Google has drawn a line in the sand for your site to be Mobile Friendly by April 21st. The web developers would have you believe it's the end of the world. Here's what you need to know and what you can do about it. Continue reading → The post Google ‘s Mobile Friendly Deadline is April 21st appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • How To: Writing your first blog post

    Mike Mueller
    26 Mar 2015 | 5:00 am
    Can you imagine asking your web developer to change the text on your 'about page' and having to wait a week or so for it to happen? Do you remember those days? Continue reading → The post How To: Writing your first blog post appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
 
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    Ben Foster

  • As Seen On Internet – Episode 5 – April Fools

    Ben Foster
    10 Apr 2015 | 2:44 pm
    Amit Wadehra and I started a podcast and it’s super fun. iTunes Link – Please leave us a 5 star review   Show Notes AMAZING INTERNET Google PacMan thenextweb.com/insider/2015/03/31/you-can-play-pacman-inside-google-maps-right-now/ The Button https://www.reddit.com/r/thebutton   Amazon Dash Button https://www.amazon.com/oc/dash-button?ref=producthunt   Amazon Home Services http://www.theverge.com/2015/3/30/8309573/amazon-launches-home-services   Facebook May Host News…
  • Podcasts: 5 Top Technology, Trends, and Social Media Podcasts

    Ben Foster
    20 Sep 2013 | 12:17 pm
    A client recently asked me how I stay ahead.  While I read the news everyone else does, my secret weapon has always been podcasts.  Below are my 5 Favorite Podcasts.  I recommend PocketCasts for listening to Podcasts on Android.   This Week In Google It’s NOT JUST GOOGLE. Jeff Jarvis, Gina Trapani and Leo Laporte […]
  • 7 Social Media Week Chicago Sessions To Attend

    Ben Foster
    19 Aug 2013 | 3:51 pm
    Social Media Week is coming to Chicago Sept 23rd – Sept 27th.  It can be very overwhelming so I curated a list of what I’m most looking forward to. Did I leave something off you’re really looking forward to?  Let me know!   The Secrets of Story telling through Paid, Earned, Shared, and Owned Media […]
  • Someone was selected for Google’s Glass Explorers program despite only using the hashtag as entry.

    Ben Foster
    2 Apr 2013 | 3:23 pm
    I feel incredibly special to have been selected to Glass Explorers and be one of the first people to get Google Glass.  Then, I started going through the data that Stanford student Andrej Karpath compiled and I found this tweet with just the #IfIHadGlass hashtag.   No content, nothing to support.   This is insanely […]
  • Facebook to 1 Billion Users – I predict August 16, 2012

    benphoster
    27 Jul 2012 | 2:28 pm
    EDITED 8-23  Looks like the date has come and gone…I would have thought FB would have made a big deal.  Nothing.  Oh well… Facebook had a terrible earnings call yesterday that has sent the stock plummeting.  Today, Mashable had a link that Facebook could reach one billion users in August based on an analyst report on iCrossing. […]
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    The Tyler Hayes

  • It came! #nobleselfie

    14 Apr 2015 | 5:43 pm
    It came! #nobleselfie
  • ca-tsuka:Some previews of Bartkira the Animated Trailer based on...

    12 Apr 2015 | 8:57 am
    ca-tsuka:Some previews of Bartkira the Animated Trailer based on project by Ryan Humphrey and James Harvey.http://bartkiraroadshow.tumblr.com/If you want to animate on it, submissions are open : bartkiraroadshow [at] gmail [dot] com Would watch this so hard.
  • "This is not CGI. It's photography."

    10 Apr 2015 | 9:34 am
    "This is not CGI. It's photography.": parislemon: David Pierce:Yet what Dye seems most fascinated by is one of the Apple Watch’s faces, called Motion, which you can set to show a flower blooming. Each time you raise your wrist, you’ll see a different color, a different flower. This is not CGI. It’s photography.“We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.”Talk about attention to…
  • instagram: Family Photos Get Twice the Exposure with...

    10 Apr 2015 | 9:34 am
    instagram.com/p/yRRus_SBpH/#sunmoooon instagram.com/p/tSDAoEyBkX/#sunmoooon instagram.com/p/xbIW1PyBqB/#sunmoooon instagram.com/p/w3HHPYSBqH/#sunmoooon instagram.com/p/uC3ZP0SBk7/#sunmoooon instagram.com/p/xYfeddSBrZ/#sunmoooon instagram: Family Photos Get Twice the Exposure with @sunmoooon For more photos and videos from Akira, follow @sunmoooon on Instagram. “They are identical twins, but their characters are nothing alike,” says graphic designer Akira Oozawa (@sunmoooon). “The older one is cautious and dependent, and the younger one is short-tempered, selfish and breaks everything…
  • @gypsyone

    4 Apr 2015 | 6:31 pm
    @gypsyone
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    SociableBlog

  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
  • 9 Actions That Define a Working Day In The Life of a Social Media Marketer

    Michael Georgiou
    13 Apr 2015 | 8:17 am
    Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base. To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI. Apart from carrying out a social media strategy effectively, which are the…
  • Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

    Bidisha Gupta
    1 Apr 2015 | 11:55 am
    What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours you will get your desired…
 
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    adesblog.com

  • Lean Startup: Applied Wrongly

    admin
    15 Apr 2015 | 9:20 pm
    Eric Ries who has popularized Lean Startup methodology has done an AMA on HackerNews. When he was asked “Are there examples of lean startup ideas going wrong or being misunderstood and leading startups straight to failure?” He had this to say: “Tons! I think about this all the time, since I feel a responsibility to try and talk about lean startup in such a way that prevents misunderstanding. I would say the three most fatal misapplications are: “Up and to the right“ disease. Here you split-test everything and just do whatever moves the numbers. pretty soon you…
  • Disruption in International Money Remittance is Imminent

    admin
    7 Mar 2015 | 1:33 am
    Problem As I tweeeted earlier, International Money Remitance has many pain points, main of them being the cost of sending money of course..   Fees for remittance, $100 from Malaysia to Kyrgyzstan: EFT $25, MoneyGram $19, WU $27. Undoubtedly the 1st industry to be disrupted by BTC — Abdylas Tynyshov (@ades) February 25, 2015 Solution Below is one of the many solutions that will be coming up soon that will be built on top of free, transparent, public ledger technology called Blockchain. And money will be sent on the Blockchain platform via one of its main apps/features called…
  • Review: Maybank2u Mobile App

    admin
    14 Feb 2015 | 8:07 am
    Initially I just wanted to provide some feedbacks to @MyMaybank via twitter, but there were simply too many things to tell, so I thought it would be easier to write a blog post about it. Native mobile apps that are extensions of existing web services are a great way to make your service more accessible and enjoyable for your customers. If done correctly, it can boost your customer satisfaction and increase your customer loyalty. Today I will be reviewing Maybank’s mobile app for iOS and giving some constructive critique. I hope they will take feedbacks of mine with an open heart and…
  • MailChimp’s Take on UX

    admin
    2 Feb 2015 | 7:08 am
    Everyone knows how great MailChimp is at what it does. As a tech startup, they have achieved a lot and they are definitely one of the startups who are doing things the right way. So, it’s only natural that when UX team of Mailchimp releases a new eBook that everyone should read it. It’s an easy read. It’s divided into major sections like: Collaboration, Research, Design, Development and Refinement. It’s written from their own perspective, so there are a lot insights into how MailChimp approaches things like building a functional team, creating conducive office…
  • Animated Loading Indicator Icons (SVG)

    admin
    7 Jan 2015 | 4:36 pm
    Here is a collection of cool loading indicator icons in SVG format. It’s free and open source.  Download them directly in zipped format here. URL:  http://samherbert.net/svg-loaders/
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    prTini

  • Stop With the Exclusionary Entrepreneur Statements

    Heather Whaling
    16 Apr 2015 | 6:20 am
    If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million dollar company? Well, you’re just building a “lifestyle” company. In conversations, presentations and social media, people are awfully quick to toss these statements…
  • My Reading List: April Edition

    Heather Whaling
    8 Apr 2015 | 2:00 am
    One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some of the best of what I’ve read, I’ll publish a monthly roundup of what I found interesting the previous month. So, here’s what I’ve been reading of late: Good Books Going to Peaces Without Falling Apart My Father’s…
  • The 5 Things I’m Still Pondering from SXSW

    Heather Whaling
    7 Apr 2015 | 2:00 am
    Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on Mars, which one person from your would you send to start it? According to the quantifying culture panel I attended, this is the question to ask if you’re trying to determine which person on your team best embodies…
  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
  • Double Shot: Gmail Hacks to Boost Media Relations

    Heather Whaling
    23 Mar 2015 | 5:56 am
    Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) someone opens or clicks one of your emails. It also generates contact profiles, detailing where they live, their professional history, recent tweets, mutual contacts, etc. From a media relations perspective, you can see which pitches or email…
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    Tech in Asia

  • This app is the best way to find interior designers in Singapore

    Terence Lee
    18 Apr 2015 | 5:00 am
    Getting an interior designer is a rite of passage for many Singaporean families. It’s a big financial commitment: they’d typically commit at least S$25,000 (US$18,600) to doll up the whole house, and could pay up to S$40,000 (US$30,000) after adding air conditioning, electrical wiring, and furniture. Many families shell out more, adding up to a lot of credit card debt. Finding an interior designer is painful too. Homeowners take many meetings with shortlisted firms to go through floorplans and quotations. You need someone who can match your tastes and ensure quality workmanship.
  • Amidst declining print business, SPH launches media startup accelerator with Plug & Play

    Michael Tegos
    17 Apr 2015 | 9:41 pm
    Singapore’s leading print media company Singapore Press Holdings (SPH) is getting more deeply involved in the startup space, the company has announced, with a new accelerator program aimed at media and technology startups. SPH is partnering with Singapore’s Infocomm Investments and Silicon Valley’s Plug & Play accelerator for the SPH Plug & Play program. The initiative will assist up to ten startups per run from various media fields, such as news and content distribution, advertising technology, ecommerce, and online marketplaces, with an investment of S$30,000 (US$22,290) for…
  • YouTube sensation and entrepreneur Michelle Phan bringing 2 of her businesses to Asia

    J.T. Quigley
    17 Apr 2015 | 7:29 pm
    Michelle Phan, one of YouTube’s leading ladies with over 1.1 billion total views and more than 7.6 million subscribers, is moving to Japan. The Vietnamese-American web celebrity and entrepreneur, propelled to fame by her successful beauty tutorials, told Tech in Asia that she will be temporarily relocating to Tokyo in order to bring two of her businesses to Asia. “It’s my third time [in Tokyo] this year,” Phan said during a recent media roundtable at YouTube Studios in Tokyo. “I’m learning a lot about digital markets, learning about infrastructure for creators to make their own…
  • Delivery startup Forrun is acquired by Arpatech

    Osman Husain
    17 Apr 2015 | 8:49 am
    Technology services company Arpatech, best known for having successfully sold subsidiary EatOye to FoodPanda, announced today that it plans on acquiring instant delivery services provider Forrun. The financial value of the acquisition was not disclosed. According to a statement released by the company, the acquisition is in line with an overall strategy to focus on the e-commerce, logistics, and technology verticals. Forrun Founder Faizan Leghari will stay on as the CEO, and the company will be a wholly-independent subsidiary of Arpatech. The announcement is certainly exciting news for…
  • Chinese on-demand auto repair startup Kalading nabs $10M in funding

    Josh Horwitz
    17 Apr 2015 | 5:28 am
    Kalading, a Beijing-based startup that connects auto repairmen to drivers with busted vehicles, announced on Wednesday it has closed a US$10 million series A round. The investment was led by CBC Capital, with participation from Geek Partners and Gobi Partners. The latter firm led Kalading’s US$400,000 seed round from 2014. Kalading works much as one might expect. Users in need of a quick fix for their car can summon a repairman through Kalading’s WeChat account or by calling a phone number. As is often the case with Chinese on-demand service startups, Kalading doesn’t yet have a…
 
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    Room 214

  • Pinterest + Fashion: Two Giants Who Said “Nah”

    Maya Shaff
    10 Apr 2015 | 11:18 am
    While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest, a vital platform for most any fashion brand with ecommerce. Pinterest is a consistent top performer for fashion brands, producing more referrals and conversions than other platforms like Facebook and Twitter. Let’s take a look at the two most surprising Pinterest snubs. Snub #1 – Chanel Fashion giant Chanel (ranked #11 in this year’s report) was recently rated as the top-performing Luxury brand on Pinterest, despite the fact…
  • Benefits of Interactive Video: Analytics

    Michael Kwolek
    9 Apr 2015 | 1:10 am
    Myriad articles have been written about the importance of video in marketing campaigns. It seems pretty simple – as the web becomes an increasingly visuals-first medium, so ought marketing. And plenty of brands – both B2C and B2B – have jumped on board by producing a steady stream of digital video clips. However, outside of view counts and few other basic metrics, it has typically been difficult to measure the real value of video. At the same time, traditional video clips don’t often allow for in-depth viewer data collection. This is particularly important for B2B brands…
  • What’s Interactive Video?

    Michael Kwolek
    7 Apr 2015 | 8:45 am
    The term “interactive video” has been thrown around since the dawn of the web, but only recently has technology and bandwidth advanced enough to make truly interactive video widely accessible to creators and audiences. So what does this term actually mean? At its most basic level, it is the ability of a viewer to affect the viewing experience of a video by performing some action. More than just pause/rewind, interactions can include pop-up info boxes, links to other pages, altered camera angles or even branching narratives. It’s all about creating a personalized experience that turns…
  • The Ad Buying Food Chain: How Purchasing Online Advertising Works

    Jason Cormier
    7 Apr 2015 | 8:08 am
    I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. This article is inspired from a friend and former co-worker of mine, Josh Hill, who helped me gain a better understanding of how buying online advertising works — and what we should do to get the most from it. Understanding the Ad Buying Marketplace This begins with an awareness of the different…
  • Thoughts from Taylor Cunningham: How College Set Me Up to Fail

    Taylor Cunningham
    6 Apr 2015 | 1:51 pm
    I’m still recovering. College is an important time in a young person’s life. Lectures, case studies, and exams supposedly develop our minds and equip us with tools for the “real world” and its nebulous big-boy and big-girl jobs. My stint at CU Boulder accomplished this for the most part. I got a great foundation in quantitative research, gained sound understanding of the digital marketing ecosystem, and school networking helped me land a killer position at Room 214. How could I complain? Here’s the problem: school ruined my writing style. Take a look. Writing…
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    BuzzShift.com

  • 3 Things Ted Cruz Could Learn From Taylor Swift

    Eddy Badrina
    14 Apr 2015 | 11:56 am
    Two Internet domain stories about high-profile people came out this week. In one, Sen. Ted Cruz, who had just announced he was running for president, had to face the reality that tedcruz.com is owned by somebody who is using it to support President Barack Obama. (Cruz’s campaign uses tedcruz.org.) In the other, Taylor Swift made news by proactively buying up “TaylorSwift.porn” and “TaylorSwift.adult,” domains that would otherwise become available for anyone to purchase come June 1. The contrast between the two stories highlights how politicians like Cruz, who are in the business…
  • An Insider’s Guide to SXSW

    Eric Swayne
    9 Mar 2015 | 12:08 pm
    Besides being our good friend, Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention, and Founder of DataNarrate, a marketing data consultancy. This year I will attend my fifth SXSW Interactive. I’ve experienced SXSW as both a general conference attendee and as a presenter; I’ve attended dozens of parties (as a VIP or otherwise), and one year I even threw my own little party. It is easily the most mind-blowing week of the digital world, and still one of the most relevant events I have ever attended. My favorite way to describe SXSW is with the phrase…
  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
  • Using Content Segmentation to Optimize Social Media

    Loryn Thompson
    3 Feb 2015 | 8:41 am
    You can measure so many things on social media. Likes, shares, clicks, comments, link clicks… but what do those measurements really mean? Will knowing that our engagement rate increased over last month help us decide which photo to post tomorrow? Content segmentation can help you put those metrics to practical use, optimizing your social media posts and informing your day-to-day content decisions. When marketers talk about “segmentation,” it’s usually in reference to audience segments. And while audience segmentation is important, there’s still the question of how…
  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    (This article originally appeared on Huffington Post.) By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands…
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    Buzzom

  • Simplify360 CEO comes in defence of Deepika Padukone #MyChoice

    admin
    30 Mar 2015 | 8:46 pm
    Simplify360 CEO Bhupendra Khanal comes in support of Deepika Padukone through a Facebook and a LinkedIn post today. He believes she did the right thing as a actor, and is becoming a master viral marketer. Here is the full text. The 3 Big Principles of Virility - Feminism and Male Bashing – Viral; advocate for more sex – more viral, show a gorgeous girl releasing the bra strip – most viral Modi bashing – viral, Indian government bashing – more viral, India bashing – most viral Fighting the censor board – viral, fighting the government ban – more…
  • #SocialWorldCup Generated Over 4000 Tweets

    Deepak T
    27 Mar 2015 | 6:31 am
    India is a cricket frenzy nation, where cricket unites every citizen, irrespective of their religions, caste, creed or color. It’s no wonder that on March 26, 2015, when India took on Australia in ICC Cricket World Cup 2015 semifinal, the tweeples in India set the micro blogging site on fire. Among the hashtags that were trending, #IndvsAus received the most number of mentions. One particular hash tag, #SocialWorldCup requires a special mention. This hashtag received 4562 mentions during the game. It received 2019 mention between 12pm and 2pm, when the Australians innings came to an end and…
  • Researchers take on Govt to Twitter with #RIPResearch

    admin
    2 Mar 2015 | 6:43 am
            Indian Research community took the Twitter by storm today with their criticism of government about the compensation to the Researchers. The protest was strong and was widely supported by Twitter community, and the hashtag #RIPResearch went trending in India for throughout the day. Here is the summary of the Twitter storm. Data and Research by Simplify360.  
  • India is now multi author market, Chetan Bhagat gets good competition from Durjoy Datta and Vishwas Mudagal

    admin
    22 Dec 2014 | 10:36 pm
    Simplify360 Research on most loved English Novels by Indian authors shows an amazing trend of authors fighting for poll position intensely. Chetan Bhagat is still the king and leads the race in terms of overall ranking that combines social and readers feedback in Goodreads, Flipkart and Amazon.   Chetan Bhagat secures a Simplify360 Social Index (SSI) of 8.86 for “Half Girlfriend”, while Durjoy Datta secures second position with SSI of 8.61 for his novel “When Only Love Remains” Losing my Religion by Vishwas Mudagal secures the third position with SSI of 7.88. In…
  • Zhigrana becomes first Nepali Movie to take Social Media Seriously

    admin
    22 Dec 2014 | 9:47 pm
    Zhigrana, upcoming movie from Golden Yak Entertainment (GYE) becomes first Nepali movie to use Social Media seriously. GYE team believes Social Media has gone main stream in Nepal, which should be taken seriously now given the user numbers in the country. Nepal now has over 44 lacs Facebook users and is expected to have around 20 lacs Twitter users. The country is believed to have over 50 lacs of Youtube viewers. GYE has started using Faebook, Twitter and Youtube as major channels. The promo is released through Youtube, and is promoted heavily in other social channels. GYE has started using…
 
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    Position²

  • Best of the Week | Enterprise SEO Platforms in 2015, and much more…

    Team Position²
    17 Apr 2015 | 5:39 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Enterprise SEO Platforms in 2015 Your enterprise website needs SEO on a whole new level as compared to a regular website. That is where Enterprise SEO saves the day for search marketers and agencies with SEO paraphernalia, full-service platforms & sundry other techniques. Learn more now. Steps toward Developing A Content Strategy Six Drivers of ROI in Event Marketing Target New Audiences through Paid Search 5 SEO Tactics You Can Stop Using 5 Steps to Plan Your…
  • Foursquare Debuts Location-based Ad Targeting

    Team Position²
    17 Apr 2015 | 4:18 am
    Location check-in app Foursquare just introduced Pinpoint. It’s an ad platform that targets consumers based on where they actually go and builds user profiles with the data it gathers. Foursquare co-founder and CEO Dennis Crowley said, “We want to help solve the problem of how to connect users from the digital to the physical store.” The Pinpoint website describes the newly launched platform as a “full-service advertising solution powered by the world’s most accurate location intelligence available.” Pinpoint utilizes Foursquare’s first-party location…
  • Enterprise SEO Platforms in 2015

    Rajkumar Raju
    15 Apr 2015 | 9:10 pm
    Google plays no small part in SEO becoming an ever increasingly complex marketing discipline. Just look at their parade of near-constant algorithmic updates –– Hummingbird, Panda, Penguin. The impact on SEO practices is nothing short of demanding. To succeed in this rapidly changing SEO landscape, search marketers and agencies have turned to automated tools to manage campaigns across search engines, geographies and devices. Image Source: WebCEO Blog  Enterprise SEO refers to SEO campaigns implemented and maintained by a business enterprise. At the enterprise level multilingual websites…
  • Slow Mobile Network – Google Lite is Here!

    Team Position²
    13 Apr 2015 | 11:57 pm
    Here at Position2 we have said it before and we’ll say it again: mobile is the preferred form factor for browsing the Internet. If you expect to engage with your target customers on their terms – when they want, where they want, on the device they use — mobile responsive sites are an absolute must-have, and ‘mobile first’ should be a core strategy. We recently wrote about Google’s labeling mobile-friendly sites in the mobile search, a very handy feature. Now, working behind the scenes, the Mountain View search giant has taken it a step farther to give users a…
  • Best of the Week | Google Rolls out Mobile Friendly Usability and App Indexing Factors, and much more…

    Team Position²
    10 Apr 2015 | 5:17 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Rolls Out Mobile Friendly Usability and App Indexing Factors To acknowledge the rise of mobile devices Google has come up with some updates to its search algorithm. Mobile responsive sites shall be rightly labeled in mobile search. The ubiquitous apps will get indexed and ranked just like websites. Read more. 3 Days to Become a Masterful Marketer: Your Marketing Nation Summit Checklist 3 Ways To Decrease CPA without Tanking Volume How to Measure the Real…
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    The Next Web

  • The secrets to successful kickoff meetings

    Jerry Cao
    18 Apr 2015 | 10:10 am
    Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about design collaboration without the pain of committees, download the free e-book Design Collaboration in the Enterprise: Mastering the Early Design Stages. Kickoff meetings set the precedent for the entire project. Kickoffs aren’t just about generating ideas — they’re also about setting expectations and minimizing surprises later on. There’s also the group aspect to kickoff meetings. They’re where you determine how you and your teammates will interact throughout the project, and…
  • The most productive ways to waste your time

    Kayla Matthews
    18 Apr 2015 | 6:23 am
    This post originally appeared on the Crew blog. You’re a responsible adult. Like most of us, you want to improve your personal and professional life and think about the things you could do to get there. But (like most of us) rather than working towards those goals the second you get home you post up in front of the TV and binge on Netflix. While you’re sure to feel a twinge of guilt as you reach your sixth episode of The Fresh Prince of Bel Air, modern research shows that this ‘wasted time’ can actually be beneficial. Things like watching reruns, playing… This story continues…
  • The most popular TNW Deals this week – grab them while you can!

    TNW Deals
    18 Apr 2015 | 3:30 am
    Lots of great e-learning and security deals this week, a solar charging battery, AND we’re giving away an Apple Watch of your choice. 94% off the Learn to Code 2015 Course Bundle Ready to begin coding your own apps from scratch? Whether you want to experiment with an idea or give your career a boost, our latest training bundle is perfect for getting started with programming. With eight courses spanning more than 70 hours of quality tutorials, The Learn to Code 2015 Course Bundle will teach you how to program with Pythong, Ruby on Rails, HTML, CSS, JavaScript, PHP, MySQL… This story…
  • A brief history on the origins of letters

    Charlotte Demonque
    18 Apr 2015 | 2:00 am
    This post originally appeared on the Fontyou blog, and has been adapted with permission. You may know the philosophy of Andy Warhol or the career path of Zinedine Zidane from A to Z. But do you know the origins of the letters on this page? All of our current alphabetic signs have a pictographic (an Egyptian) origin, and took shape over centuries. In this article, we’ll tell you the stories of the 26 Latin alphabet letters that began around 114 A.D. A bit of trivia for you, the letter J didn’t emerge till around around 1400 A.D. Looking at the… This story continues at The Next Web
  • Twitter updates privacy policy for non-US accounts, moving jurisdiction to Ireland

    Jackie Dove
    17 Apr 2015 | 6:27 pm
    Twitter has announced in a blog post that it is revising its privacy policy and terms of service, effective May 18th, for all non-US accounts. At that time, Twitter says services provided by its Twitter International Company based in Dublin, Ireland will handle account information under Irish privacy and data protection law, which is based on the European Union’s Data Protection Directive. The EU currently is in the process of updating that directive. A draft of the legislation requires individuals to give specific consent before their personal data can be shared and it is…
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    Jennings Social Media Marketing

  • JSMM Generates Nearly One Million Impressions for NorthStar Ford Group in Four Months on Twitter & Facebook

    Heather Waugh
    13 Apr 2015 | 1:38 pm
    Since the start of 2015, Jennings Social Media Marketing (JSMM) has crafted campaigns to drive nearly one million impressions for NorthStar Ford Group. In the first four months of 2014, NorthStar Ford saw 250K impressions, giving the dealership a substantial increase. JSMM worked collaboratively with NorthStar Ford Group to create successful campaigns and help deliver outstanding customer service to the customers of the dealership for several years. Holly Hunt, Internet sales team lead at NorthStar Ford Lincoln, explained all the ways JSMM has been a huge asset to improving the dealership’s…
  • Valerie Jennings, CEO of JSMM and VBM, Speaking at WiConnex Event by CentralExchange

    Heather Waugh
    6 Apr 2015 | 4:05 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), will be speaking at the WiConnex event hosted by CentralExchange that helps connect and promote the personal and professional growth of businesswomen. Jennings will be speaking about her journey as an entrepreneur, being an early tech adopter and her success in recovering as a rape survivor living with PTSD. Jennings began her first company, Jennings Social Media Marketing, at the age of 24. She is now the CEO of both JSMM and VBM which represent publicly traded companies from across the globe. She was…
  • JSMM Drives Results for Chevrolet Cadillac Buick GMC of Bellingham

    Heather Waugh
    30 Mar 2015 | 4:35 am
    Jennings Social Media Marketing (JSMM) has driven success to Chevrolet Cadillac Buick GMC of Bellingham thanks to a well-crafted social media and digital marketing strategy for the dealership with a focus on community engagement. When the agency assumed the account they found very limited support, canned content, outdated customer reviews and a not-so-great online reputation. Since then JSMM has kicked the dealership’s strategy into high gear. Jeffrey Watson, general manager of Bellingham Chevrolet, summed it up best by providing this testimonial. Watson said, “Jennings Social Media…
  • Van Osdol & Magruder Endorses Jennings Social Media Marketing

    Heather Waugh
    23 Mar 2015 | 3:29 am
    Jennings Social Media Marketing (JSMM) can handle the truth about Van Osdol & Magruder’s testimonial for JSMM’s services over the past several years. The Kansas City law firm has been around since the 1920s and specializes in representing entrepreneurs, businesses, nonprofits, healthcare, hospitals, restaurants, tech, oil and gas companies and more. The testimonial is provided by Robert M. Beachy, partner at Van Osdol & Magruder. He joined the firm in 1972 and has continued to grow it as an award winning firm along with several other partners and associates. Beachy said, “When…
  • Revving Up Sales: How the Motorsports Industry Can Use Social Media to Sell Bikes

    Heather Waugh
    16 Mar 2015 | 4:08 am
    Motorsports have a rough time revving up sales. It seems everyone ogles the bikes on the floor and wishes they could own one, but few buyers are confident enough to make the leap. The good news – BusinessWire has predicted strong sales growth for the motorsport industry and much of this is thanks to social media tactics. Photo credit: zeitfaenger.at / Foter / CC BY A well-rounded social media strategy for your motosport brand can do wonders in increasing sales for your business. Just ask Motoped, a client of Jennings Social Media Marketing that saw great increases in sales thanks to…
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | A time to Change it Up | All-Seeing Eye of Citizenry Watching Media and Government

    Israeli Rothman
    31 Mar 2015 | 8:01 am
    What I am about to share with literally millions of people all over the world, within 72 hours, and with you, is the solution to all of our problems. Global communication without boundaries, with little cost, and without media or governmental gatekeepers, can set the world free. Imagine a Meritocracy, as my son would say, where the playing field is so level and fair, that risk, reward, reach, popularity, power and money were all based on merit, judged by peers, and tested in real time. Not the dreadful vision of the classic bestseller which chilled so many if us into waking up in BRAVE NEW…
  • 2015 | The Time to Plan Your EXIT!

    Israeli Rothman
    15 Mar 2015 | 1:40 pm
    A life without purpose, without passion, without conviction, is an empty life. Belief has the power to change all of that immediately. Imagine being one of the Maccabees – going into battle outnumbered 1000 to one+ with only one advantage: you are ready. You are running into battle right now chanting in unison with 1,000 of your peers, your family, your tribe: “Shema…” There is something about this chant to you (see Maccabees -Alexander the Great) When YOU chant it, and now chanting it with 1000 of the best of the best, you have super-human strength, you are empowered…
  • 2015 TOP 7 Sources of Money for Financing Small Business | Hard Money – and where to find it

    Israeli Rothman
    8 Mar 2015 | 9:33 am
    1.  “Hard Money” Money is available to small companies with receivables and/or a track record of income (not necessarily profits or earnings).  There are companies that will lend at credit card rates to finance production, inventory, sales, receivables or just about any business expense.   “Hard Money” based on financing  your existing and future customers, credit card transactions and receivables is available immediately.   Approval is very fast (often overnight) and IS NOT BASED ON CREDIT SCORE.  Credit scores as low as  500 can be approved .  I represent the…
  • 101 | How to promote a Real Estate broker with Social Media – Feed Leads

    Israel Rothman
    4 Feb 2015 | 6:27 am
    This is how to  promote a Real Estate broker with Social Media – Feed Leads Bandon and the Central Oregon Coast are growing… Like many communities on the Oregon coast, Bandon had significant fishing and timber industries, which were greatly diminished by the 1980s, though some remnants still exist. Bandon’s current economy revolves around wood products, fishing, tourism, and agriculture. The five largest employers in the area include Bandon Dunes Golf Course, Southern Coos Health District, School District #54C, Oregon Overseas Timber, and Hardin Optical. Historical…
  • Bandon and the Central Oregon Coast – Pristine and Green – Vacation and Retirement Paradise

    Israeli Rothman
    4 Feb 2015 | 4:38 am
    Bandon and the Central Oregon Coast are growing… Like many communities on the Oregon coast, Bandon had significant fishing and timber industries, which were greatly diminished by the 1980s, though some remnants still exist. Bandon’s current economy revolves around wood products, fishing, tourism, and agriculture. The five largest employers in the area include Bandon Dunes Golf Course, Southern Coos Health District, School District #54C, Oregon Overseas Timber, and Hardin Optical. Historical population Census Pop. 1880 175 1890 219 25.1% 1900 645 194.5% 1910 1,803 179.5% 1920 1,140…
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    SocialTimes Feed

  • 5 Tips For Getting The Most Out of Twitter Chats

    Lauren Dugan
    18 Apr 2015 | 7:00 am
    Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats. 1. Know your hashtag. Each Twitter chat has its own hashtag. Many have the word “chat” in the hashtag, such as #blogchat and #edchat. But others do not – especially those chats that pop up infrequently or without a set schedule. It is essential to know what hashtag your chat is using well before it kicks off. This way, you won’t be scrambling around in Twitter search while other…
  • Social Media Jobs: Quest Nutrition, Team Epic

    Nadine Cheung
    17 Apr 2015 | 3:00 pm
    This week, Quest Nutrition is hiring a content community manager, while Team Epic needs a digital strategist. PhotoAssist is seeking a social media specialist, and Deluxe Media is looking for a social media producer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Content Community Manager Quest Nutrition (El Segundo, CA) Digital Strategist Team Epic (Norwalk, CT) Social Media Specialist PhotoAssist (Washington, DC) Social Media Producer Deluxe Media (Burbank, CA) Social Media Strategic Coordinator Uptown Treehouse (Los Angeles, CA) Find more great…
  • Facebook on Fight vs. Fake Likes

    David Cohen
    17 Apr 2015 | 2:00 pm
    Facebook outlined recent steps it has taken to combat the issue of fake likes, such as its use of pattern-recognition technology, as well as sending notifications to page administrators. These new steps by the social network have been implemented since the last time it offered an update on its efforts on this front, last October. Facebook site integrity engineer H. Kerem Cevahir wrote in a note on the Facebook Security page that although fraudulent activity such as fake likes only accounts for \"a tiny fraction of overall activity\" on the social networks, efforts continue to ensure that it…
  • How to Promote Your Blog Effectively [Infographic]

    Kimberlee Morrison
    17 Apr 2015 | 1:30 pm
    In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog. An infographic from Referral Candy provides tips from top marketing experts to improve your blog, and more importantly to promote your blog effectively. First and foremost, your blog must be good. Providing helpful content, providing a unique perspective, telling stories, and responding quickly to trends will keep your content engaging and fresh. Once the content is there, make sure that customers and readers can find that content…
  • Halo: Spartan Strike Launches on iOS, Windows Phone

    Brandy Shaul
    17 Apr 2015 | 1:00 pm
    Microsoft has released Halo: Spartan Strike on iOS and Windows Phone devices. This followup to Halo: Spartan Assault was developed by 343 Industries, in conjunction with Vanguard Games, and is a top-down shooter, challenging players to complete 30 missions that begin during the events of Halo 2 on New Mombasa in 2552. In each mission of Halo: Spartan Strike, players use a virtual joystick for movement, and tap and drag their finger to aim and fire their weapon. Gamers can toggle their active weapon and grenade types by tapping on the top right corner of the screen, and players can collect…
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    Pamorama | Social Media Marketing Blog

  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
  • How to Create Perfect Headlines for Social Media Posts

    Pam Dyer
    7 Mar 2015 | 1:35 pm
    Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. David Ogilvy, the original “Mad Man” and founder…
  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
 
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    Exploring Conversational Media

  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
  • NewsSpark Content Hub – Beta Invite

    Jeff Esposito
    25 Mar 2015 | 7:14 am
    This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. And Jeff has given me the keys to his blog to invite you — his…
  • Executive Social Media – Kat Cole an Executive to Emulate

    Jeff Esposito
    6 Mar 2015 | 1:52 am
    Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to…
  • 900 Seconds – the future of ecommerce and social

    Jeff Esposito
    5 Mar 2015 | 5:00 am
    This video is a powerful video that predicts the future valuations of Facebook, Google, Apple and Amazon. It is fast and furious with some really interesting thoughts and insights into what the future could hold based on these behemoths of commerce.
  • Putting the 2015 #Boston snow into perspective

    Jeff Esposito
    4 Mar 2015 | 4:56 am
    The Boston Red Sox are currently in Spring Training and Opening Day is April 13 – we still have ~3′ of snow on the ground. What are the chances that the ground is clear of snow when the local 9 take the field? I would bet that it is as likely as seeing a Sasquatch, but the field over on Lansdowne Street will be clear and ball will be played. With that said, the folks over at Matter Communications put this infographic together to put the sheer volume of snow we’ve received in Boston into perspective using the Sox.
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    Social Media B2B

  • Your B2B Prospects Want to Binge Your Content

    Jeffrey L. Cohen
    9 Apr 2015 | 4:00 am
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best want to consider their prospects. They should not worry about a competitor poaching their prospects, or even their customers. They should focus on attention. Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Timeshifting is only the beginning…
  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
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    {grow}

  • It’s not a pitch, it’s a person. The super powers of influence marketing

    Grow Community
    16 Apr 2015 | 4:00 am
    By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. I love the vision, the philosophy and the concept, and I love getting really good food. So far so good, but there is one thing that I don’t love: The vast amount of choices I have to make at every stop. I get lost in Whole Foods, I feel overwhelmed, I come out with more than I intended to buy and, most often, with more than my family can eat before the expiration date. I need a personal shopper! I…
  • Wasting your ad money? All Facebook fans are unequal

    Brooke Ballard
    15 Apr 2015 | 4:00 am
    By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? Sounds thrilling, right? But is there strategy in trying to acquire new fans on Facebook? Or is it fruitless? This conversation has come up in every corner of my life lately, most recently in a NYC networking group I belong to. Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. I think too many of us got caught up in the pay-to-play news. There’s no denying numbers matter. But…
  • The first step in social media marketing is not social media

    Mark
    14 Apr 2015 | 4:00 am
    I had an email from a young guy recently. He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. “I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” So I set up a time so we could talk on the phone. Here’s a synopsis of the call … ME: So tell me about what you have done so far. HIM: Well I am trying to set up a Facebook page and a blog. ME: How do you know that should be…
  • 8 Easy ideas to make your presentation memorable

    Mark
    13 Apr 2015 | 4:00 am
    When you give a speech, your fondest hope and dream is for people to actually REMEMBER something that you said. That’s a difficult feat, even for the best presenters. A typical keynote speech is 45 minutes long. How can you best use this time to assure that your audience actually does something with your information? Let’s take a step back and consider how people actually learn from a speech. A few years ago, a research team led by Stephen Kosslyn and composed of experts from three universities studied how presenters could improve their public speaking. They discovered three…
  • I was called out on my social media BS and I’m relieved

    Mark
    9 Apr 2015 | 4:00 am
    By Mandy Edwards, {grow} Community Member Mark Schaefer called me out on my social media BS … and I am really happy about it. Seriously. Let me explain why. Recently I wrote a post about ways to keep your fans and customers happy. At first I thought, “dang, this is a great post!” so I sent it to Mark for a guest contribution consideration. Well, I got a very kind but honest email back pointing out everything wrong with that post. Basically he said the “expert” advice I was giving was impractical and wrong. And you know what? He was absolutely right. The post was pure…
 
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    360i Digital Agency Blog

  • Rethink Retail Marketing: What the Holiday Hustle Means for 2015

    David Randolph
    14 Apr 2015 | 8:15 am
    This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining on-hand. The 2014 holiday shopping season is officially in the books – most retailers having recently reported quarterly and year-end results to Wall Street. And it’s a great time to reflect on what we learned. Holiday retail in 2014 brought sweeping consumer…
  • HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

    Audri Nakamura
    13 Apr 2015 | 2:21 pm
    To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to #CatchDrogon by luring him to their Twitter, Facebook and Instagram feeds, then retweeting or commenting before he flew away to catch him. To help in the quest, HBO and 360i launched a digital “bait shop” hosted on Giphy, where fans could choose their own bait with which to…
  • USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers

    360i
    13 Apr 2015 | 10:51 am
    To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each traveler in a full-screen ‘Mr. Robot’ content takeover. The activation aligned with the themes of the show – hacking and social disruption – and was intended to give participants the illusion that Mr. Robot himself…
  • Exploring Three Major Trends in the Current Search Landscape

    Nick Brady
    9 Apr 2015 | 8:27 am
    SMX West is a three-day, jam-packed conference featuring the who’s who of Search Marketing. The 2015 conference – which took place in early March – set the stage for today’s top opportunities in search and explored how search marketers can prepare for the future. The conference inspired us to share our views on the search landscape through three main themes that all search marketers will want to start paying close attention to, including data collection and audience segmentation, machine-driven search and the implications of a mobile-centric consumer. Data Collection and…
  • Social Messaging Apps Help Marketers Reach Large, Global Audiences

    Ziyi Yu
    8 Apr 2015 | 4:13 pm
    Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. 2014 marked triple-digit growth for messaging apps, and the meteoric rise of this industry was solidified with Facebook’s $19 billion purchase of WhatsApp. In Facebook’s most recent announcement, the platform indicated that it would be turning Messenger into a platform for third…
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    Mindjumpers

  • Get your local content on – best practices!

    Thomas Sørensen
    9 Apr 2015 | 7:13 am
    As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.       The importance of localized content Social media connects the world and many companies have a global approach to social content without taking the potential of local content into consideration. When…
  • Mindjumpers: London Calling…

    Christine Dissing
    20 Mar 2015 | 8:42 am
    At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more flyer bonuses than many the last couple of years.     Mindjumpers is looking for key…
  • Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

    Christine Dissing
    2 Mar 2015 | 3:46 am
      As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month.   Facebook doesn’t support animated…
  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
  • Dark Social – We Only See The Tip of The Social Media Iceberg

    Christine Dissing
    18 Feb 2015 | 6:35 am
    A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. Dark Social happens when someone shares…
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    Courtney Engle Robertson

  • Preview WordPress 4.2 Features

    Courtney Engle Robertson
    10 Apr 2015 | 4:35 am
    WordPress 4.2 is due to ship on April 23, 2015.  Get a preview now of the upcoming features. Customizer Theme Switching When changing your theme, you previously had to activate a theme before you could begin customizing settings within the theme.  This meant that many people would have a theme that was a work in progress. In WordPress 4.2, improvements to how you install, preview, and browse for themes can be done inside Appearance -> Customizer. Customizer 4.2 Customizer 4.1 Press This If you’ve ever been browsing the web and found some article that you wanted to quote or cite on…
  • Why WordPress vs Squarespace, Wix, or Weebly

    Courtney Engle Robertson
    6 Mar 2015 | 9:18 am
    So, you need a website for your business.  You have plenty of options.  You may have heard about a few of these options even during SuperBowl commercials.  With so many choices, how will you know what will work best for your business? Preliminary Questions Before Building Your Website: Before you can begin work on building your website, it’s important to know a few vital questions.  This will help you narrow down what platform you use to build upon. Who will do the work of updating the content on your website? Who will do the design work of your website? How much traffic do you…
  • WordPress 4.1

    Courtney Engle Robertson
    9 Feb 2015 | 12:30 pm
    I’m a bit delayed on sharing about the changes in self-hosted WordPress 4.1 (not WordPress.com), but here we go: Twenty Fifteen This new theme is a return to simple personal blogging. While Twenty Ten/Eleven/Twelve/Thirteen were great themes to build an entire website on, Twenty Fourteen was ideal for magazine layouts, and Twenty Fifteen is great a keeping blogging simple. Take a look at the demo running on https://twentyfifteendemo.wordpress.com/. Demo WordPress TwentyFifteen Theme Distraction-Free Writing Normally when you write a post, you’ll see a screen similar to this:…
  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
 
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    The Social Workplace

  • What contributes to decreased employee morale?

    Elizabeth
    1 Apr 2015 | 10:00 am
    ​Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied.​ [HR Daily Advisor] At my previous company, we worked with PricewaterhouseCoopers to conduct an audit of employee exit surveys and found there were some interesting comments and points as to why employees were leaving. While most managers believe that employees leave for more money, the results of the survey…
  • Is Your Social Brand the Authentic You?

    Elizabeth
    27 Jan 2015 | 11:43 am
    Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others. Social branding: Building a brand on social media. Social media offers an affordable way to build your brand online, engage more people and easily interact with potential and existing customers and/or employers.
  • “Learn, Plan and Do” your way to a Social Intranet

    Elizabeth
    20 Nov 2014 | 3:36 pm
    The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet. Social Intranet (sō’shəl) • (ĭn’trə-nĕt’)An intranet that utilizes social technologies to enhance the every day…
  • Is Email Dead for Employees?

    Elizabeth
    14 Nov 2014 | 8:03 am
    With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the…
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    CompuKol Connection » Blog

  • Setting Yourself Up for Social Media Marketing Success

    LisaMarie Dias
    16 Apr 2015 | 2:00 am
    Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success. 1. Be prepared If the extent of your digital knowledge begins and ends with checking your email on AOL, take some time to learn more about how social…
  • Better Branding with Hashtags

    Michael Cohn
    13 Apr 2015 | 2:00 am
    You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Using hashtags effectively to increase your branding efforts In addition to seeing hashtags on various social media channels, you may also notice them on other people’s websites, in marketing campaigns, in videos, etc. Also, many people love to include them in their tweets. You may have jumped on the bandwagon as well and you may have started to try them out in…
  • Creating Effective Web Content in Foreign Languages

    Carolyn Cohn
    9 Apr 2015 | 2:00 am
    Because of the amount of content and interactions that you are involved with on a global level, you may very well find yourself in a position where you have to share multilingual content on your website. It is definitely a tremendous advantage for you to be able to accomplish this. It will really expand your reach and it will dramatically open doors that have never been open before. Where do you begin to broaden your reach? If having a global span is appropriate and applicable to your business, creating content in other languages to suit your foreign target audiences will really give you a…
  • Ensuring that Your Homepage Satisfies Your Visitors

    Michael Cohn
    6 Apr 2015 | 2:00 am
    If you are searching for a product and/or service on someone else’s website, what you actually searching for? Well, the most basic thing is that you have a problem and you are looking to the other person to solve that problem. It is the “WIIFM?” concept. WIIFM is defined as “What’s In It For Me?” Your effective approach It is important that you keep in mind (at all times) that it doesn’t matter how wonderful you or your business are. All that matters is that you are capable of solving the other person’s problems. If you can do that, you will be…
  • Answering Important Questions About Your Social Brand

    Michael Cohn
    2 Apr 2015 | 2:00 am
    When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Watching the ROI You devote a large amount of time and a great deal of effort on your social media interactions. It is only fair that you should want something to show for all of the efforts that you are making. You will want your…
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    all the news that's fit to blog, tweet & post

  • Seeing Photography with Jay Maisel

    Debbie Hemley
    14 Apr 2015 | 11:52 am
    The book, It’s Not About the F-Stop is a beautiful visual and verbal exploration of photography from world acclaimed photographer, Jay Maisel. Reading through the book feels like you are sitting next to the photographer (a wonderful storyteller) as he shares story after story about where a photo was taken, on assignment or in-between, and the process he went through to get the shot. In the introduction to the book, Maisel credits his good friend with saying, “Photography is not about photography, it is about everything else.” And that he tried to talk about “everything else.” It’s…
  • Still Life

    Debbie Hemley
    5 Feb 2015 | 3:42 pm
    Still Life
  • @dhemley Personal Essay Published on Medium

    Debbie Hemley
    4 Feb 2015 | 5:35 am
  • Change is Good, Especially When It Comes to Social Media

    Debbie Hemley
    27 Jan 2015 | 4:42 am
    Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways to tell a story, new ways to format information. Recently the Boston Globe, changed the format of my favorite section–the G section. I’ve seen this section go through several iterations during the time I’ve lived in Boston. The first few days I might feel like, “whoa, what happened here?” But within a short time I…
  • Lessons Learned from Brands on Social Media

    Debbie Hemley
    24 Dec 2014 | 4:48 am
    26 Ways Brands Succeed with Social Media Marketing was published today on Social Media Examiner. As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin.  I needed to narrow my approach and find a way to identify brands who were indeed, successful. I reached out to Ryan Hatoum (@ryanhatoum), US PR Manager at Socialbakers, who graciously agreed to provide me with data (e.g. # of updates, # responses, # of new followers, etc.) about the 30 top brands on Twitter, Facebook and YouTube.  And since the information…
 
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    » Blog

  • Why HTTPS? An SEO Ranking Factor…That’s Why

    Morgan Jones
    9 Apr 2015 | 1:22 pm
    Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on .
  • 2015 SEO No-No’s

    Morgan Jones
    31 Mar 2015 | 8:48 am
    We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on .
  • Should Your Business Download Meerkat? [FLOWCHART]

    Morgan Jones
    12 Mar 2015 | 2:33 pm
    Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? [FLOWCHART] appeared first on .
  • What Carousel Ads mean for your Business on Instagram

    Morgan Jones
    5 Mar 2015 | 9:29 am
    Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on .
  • 5 Reasons Why Facebook Tabs Are Still Useful

    Morgan Jones
    2 Mar 2015 | 1:47 pm
    Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on .
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    Pushing Social

  • You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content

    Stan
    15 Apr 2015 | 5:00 am
    Content marketing is a becoming a game where quality and quantity are prerequisites for success. Creating quality blogs, podcasts, and video content is within reach for most. But filling a calendar with quality content, every month, is breaking the back of most marketing teams.
  • Why We Removed Webinars From Our Content Strategy

    Stan
    14 Apr 2015 | 7:46 am
    Check your email inbox. I’ll bet you have at least one webinar invitation in there. Over the last couple of years, webinars have been multiplying like love struck bunnies.  
  • How to Cure Your Content Marketing Tool Addiction

    Stan
    9 Apr 2015 | 6:00 am
    Product Hunt, a Reddit type voting site for new apps, dominated my work day for nearly a month. I remember spending 3 hours one afternoon, searching, installing, and configuring new content marketing apps and plugins.
  • {Podcast} Creating Valuable Content For Your Sales Team

    Stan
    8 Apr 2015 | 9:25 am
    Sales professionals are getting a whole lot of nothing out of the content marketing revolution. Marketing professionals are loving life.  Content marketing is stuffing the top of the pipeline with eager information-gathering readers.
  • {Podcast} How to Organize Your Marketing Tool Kit

    Stan
    1 Apr 2015 | 9:32 am
    Modern marketing continues to evolve at a neck-snapping pace.  Every day we need to identify, evaluate, and deploy new strategies to keep up with new innovations.  It's easy to get overwhelmed.
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    Latest solar news

  • It’s All Regarding Solar Power Info

    admin
    18 Apr 2015 | 1:07 pm
    Solar panels are the most dominant manifestation of renewable energy available in the market today. You can use them to generate heat, electricity and indoor and outdoor lighting. Solar energy has been tested for human use for centuries. Due to space exploration and urgency of process energy, technology has progressed beyond all expectations in a very short period of time. Although there is still a striking separation of a world entirely by solar energy, we can now see how renewable energy technologies can help us more quickly. Energy from the sun The sun, a particular source of renewable…
  • What Are 3 Advantages Of Solar Energy?

    admin
    18 Apr 2015 | 3:51 am
    Solar energy is the energy of the sun exploited. Solar thin “sun” in Latin. The sun’s energy is very powerful and once operated by the use of modern tools can support life. Solar energy is rich, long lasting and, above all, 100% free. Benefits Solar energy does not cause pollution to the ecosystem. The main reason for harnessing energy from the sun is we can not avoid creating the greenhouse effect. It is free of chemicals in the smoke and toxic gases chemically transformed our normal products. artificial atmospheric gases threaten any balance of our land. Accumulation read…
  • Why Switch to Full Potential of Solar Power?

    admin
    17 Apr 2015 | 10:48 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Clear Explanation of Home Solar Power Generation

    admin
    17 Apr 2015 | 2:19 am
    There must be groups of questions about solar energy at home, but can not receive clear answers for them. Here is a list of questions and clear answers about solar energy. I hope you can help everyone who reads the list. 1. What should I do before installing the system? First, you should get a professional to collect information from your home, including the type of property (residential or commercial), the structure of the house, roof, monthly energy consumption and so on. Based on the information gathered earlier, the installer will install an economic plan for you to maximize your profits.
  • Solar Energy – A Few Things You Need To Know

    admin
    16 Apr 2015 | 5:17 am
    If you are interested in solar energy, so I hope this article will give you some answers to questions you have. First Solar is fine if you get a lot of sun. However, when the sky is overcast, your energy will decrease. If you live where there is a mix of sun and clouds, may still be in luck. Some sunscreen products that might be able to use are heating and solar water pumps for swimming pools, water heaters, solar energy and maybe even turn the lights outdoors. Any of them would initially cost less than solar panel systems for the entire house, so it’s a good way to start. Some other…
 
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    Social-Media

  • TDA Group Content Happy Hour: More ways to get noticed

    Paul Gustafson
    17 Apr 2015 | 10:47 am
    Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as well as a helpful primer on solving some of the most common content problems that thwart sales efforts. Plus, see why Google says mobile-friendliness is now a critical search-ranking factor, and more. LinkedIn’s launched a tool that prods employees to share company content By Abhimanyu Ghoshal at The Next Web There’s…
  • TDA Group Content Happy Hour: Wowing your audiences

    Paul Gustafson
    10 Apr 2015 | 11:23 am
    This week’s content marketing digest is full of ideas for captivating the people you need to influence. You’ll first see a handy public speaking cheat sheet for planning, practicing, and delivering the perfect speech. Then, discover why just being yourself can contribute to business success and learn what your writing says about your personality. Plus, find out how to better convey your impressions of tweeted content, and see how to dazzle designers with font news. A cheat sheet for public speaking By Kevin Allen at Ragan’s PR Daily Does the idea of public speaking make you nervous—or…
  • TDA Group Content Happy Hour: Surfacing the right audiences

    Paul Gustafson
    3 Apr 2015 | 10:51 am
    Are you using the right tactics to see and connect with prospects? In this week’s news digest, learn how Millennial, Gen X, and Baby Boomer B2B buyers engage with vendors in very different ways—and how to effectively appeal to each generation. You’ll also discover the keys to a good profile photo and why three new products from big tech companies might enhance your digital life. Plus, see how mobile Internet use varies by age, content type, and time of year. How do Millennial B2B buyers research and select vendors? MarketingCharts Staff Report When it comes to making B2B buying…
  • TDA Group Content Happy Hour: Sprucing up the skills

    Paul Gustafson
    27 Mar 2015 | 10:47 am
    Spring is (finally) here, which means this is the perfect time to do some sprucing up. In this week’s tidy little content digest, learn how to freshen up your social media skills with two new training tools from Facebook. You’ll also discover the most effective way to get messy conversations out of your Twitter feed, which keywords in subject lines make dull business emails shine, and how to use image SEO on web pages to make your site shimmer for search crawlers. New Facebook Features Provide Training for Marketers By Mike O’Brien at ClickZ As Facebook grows ever bigger and more…
  • TDA Group Content Happy Hour: Winning big with current customers

    Paul Gustafson
    20 Mar 2015 | 11:12 am
    Want to improve customer retention and boost repeat sales? In this week’s March Madness–themed content digest, find out how to turn current clients into super fans of your business with outgoing content. You’ll also learn how millennials are changing the game of B2B buying, which interactive content inspires lead-gen victories, and why traffic drops don’t always signal defeat. Plus, see what CMOs retweet most and find out why writers need to ditch the word “should.” Top 5 Keys to Customer Retention By Mike Saldi at MarketingProfs Even the most casual observer of the B2B marketing…
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    David Meerman Scott - Web Ink Now

  • Hyundai Sends a Message to Space

    David Meerman Scott
    14 Apr 2015 | 9:10 am
    Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.
  • Social Media Launches First Three US Presidential Candidates

    David Meerman Scott
    13 Apr 2015 | 7:02 am
    We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
  • B2B does not mean Be Too Boring

    David Meerman Scott
    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
  • Chronicle Your Life and Business with Live Video Feeds

    David Meerman Scott
    30 Mar 2015 | 10:16 am
    Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result. I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on…
  • Hire a Journalist to Show your Products and Services in Action

    David Meerman Scott
    27 Mar 2015 | 8:53 am
    I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team.  For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
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    Digital Likeness

  • Becoming a Lean Entrepreneur

    Andrea Hill
    11 Apr 2015 | 5:03 am
    The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business. Although it’s generally associated with the development of completely new businesses, we are using it at ReadyTalk to identify new areas of business. I believe it combines the best of both worlds: exploring new opportunities while still having the security of a steady paycheck. Actually, some would say that missing out on that drive to turn your first dollar could slow…
  • Why (do?) The Three Horizons Matter

    Andrea Hill
    24 Dec 2014 | 12:00 pm
    In 2000, Consultants from McKinsey & Company, Inc proposed a portfolio management approach known as the Three Horizons. Each of these horizons describes projects at a point of evolution. The premise of the book “The Alchemy of Growth” in which the approach was first described is that an organization must have initiatives in each of the three horizons to ensure long-term success. We used the Three Horizons approach in the Innovation team at LexisNexis, and we have recently started using this vernacular at ReadyTalk. We are coming at it in a descriptive fashion, attempting to…
  • Freemium vs Free Trial

    Andrea Hill
    15 Dec 2014 | 11:14 am
    Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to pay to continue to use the product. The premise is that users need to have proof of the value of the service through usage, and will convert after the experience. At the end of the trial period, all users become either paid users or non-users. The freemium model allows users to…
  • Administering Business Masterfully

    Andrea Hill
    13 May 2014 | 9:52 am
    I havent written much in the past two years, as I was working on my MBA. I suppose a lot of my thoughts and effort went into that. But now that my head is out of that water, I know I need to do it the justice of thinking and writing about it. Over the two years we covered a lot of material. For the first 1.6 years we all took some core courses together as a cohort and then separated for electives. Executive Leadership Entrepreneurship New Product Development IT and Business Strategy Marketing Management Marketing Strategy Business Plan Preparation Quantitative Methods (Statistics) Market…
  • SXSW 2014 Day 3: Organizational Change and Program Development

    Andrea Hill
    13 Mar 2014 | 7:32 am
    On Sunday, I attended a few sessions that reminded me of some of my MBA studies, and organizational change and relationships. “Don’t be Ned Stark” and “The Hard Thing About Hard Things” were both about being successful and effective within an organization. I love establishing new programs and taking on new challenges, and one key approach I’ve been looking at is how best to develop, introduce and promote a program to the best chance of success. Ultimately a huge piece is the interpersonal piece. Both sessions focused on relationships – work with…
 
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    We Are Social

  • Need to know: Social Customer Service

    Giulia Braun
    15 Apr 2015 | 8:02 am
    At We Are Social, we’ve been working hard to provide the best social customer service for a wide range of clients, across multiple local and global markets. This year, our Expedia team was awarded Qualiweb’s ‘Excellence for Best Social Media Customer Service in the French market. Here, Giulia Braun, senior account manager on Expedia, talks about why great customer service on social is essential for brands. Over the years, we’ve seen a dramatic increase in the number of people contacting brands directly through their social channels – whether they’re requesting support,…
  • Top 10 Reasons for Using Social Media

    Stephanie Weise
    14 Apr 2015 | 8:03 am
    GlobalWebIndex has produced a report detailing the social networking motivations of individuals. It shows that globally, 55% of internet users use social networks in order to stay in touch with what their friends are doing. This was followed by 41% stating that they get news updates from social and 41% who use it to fill their spare time. According to GlobalWebIndex: These top three motivations have one common characteristic – they are all related to passive forms of networking. Indeed, as we explore further in our Passive Facebooking report, many social media users are coming to view…
  • We Are Social’s Monday Mashup #256

    Nick Mulligan
    13 Apr 2015 | 9:48 am
    Facebook reveals messenger.com Still reeling from the passing of MSN Messenger? Well, it’s good news for desktop chat fiends, as Facebook has launched a dedicated web interface for its Messenger app. It’s available to English speakers worldwide. Of course, you can still message via facebook.com if you prefer. Twitter updates RTs, Search and app brand profiles Twitter has updated its retweet feature, making it much easier to add a comment before sharing a RT with your followers. You can see how it works in the below example, which I just found on the internet somewhere and…
  • Instant Messaging 101

    Tom Ollerton
    13 Apr 2015 | 3:29 am
    WhatsApp rules the west, Tencent owns China and Facebook is pimping up Messenger to rival them both. Instant Messenger marketing is the new social media and your brand is ready for it, right? Just in case you’re not fighting fit We Are Social is holding an event on Wednesday the 22nd of April in London called Instant Messaging 101 to get you up to speed. Here’s a snapshot of what we’ll be talking about. Over the last couple of years use of instant messaging apps has risen dramatically. Consumers use platforms like WhatsApp, WeChat and Facebook Messenger to talk to friends play…
  • Jaguar: Facebook Lead Generation

    Alex Young
    9 Apr 2015 | 8:13 am
    In September 2014, Jaguar released its latest model to the world, the XE, its most advanced, efficient and refined sports saloon ever. Jaguar has not featured in this market since production ceased on the X-Type; it was re-entering a market dominated by German manufacturers. The new XE aims to be a volume seller, but in order to make this happen Jaguar needed to speak to and intrigue a new audience; an audience that hadn’t previously considered Jaguar as an option. The brief Following the XE’s star-studded London launch in September 2014, our challenge was to derive meaningful interest in…
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    Communicator

  • CSR: What you didn’t know about Section 135 and didn’t bother to find out!

    jvbakshi
    27 Mar 2015 | 10:21 am
    Manika works at READ Oceanic Center’s Solar Shop – a social enterprise designed to provide an income to sustain the center while delivering solar lamps as a clean, affordable energy alternative to kerosene lamps for the community. This post is in response to a column by a media person and friend featured in First Post. The reason, of course, is to dispel the myths and mythology that seems to be surrounding common knowledge and understanding of Section 135, of the Companies Act, 2013, which makes CSR ( or much criticized  as the 2 percent tax) which companies have to make as part…
  • Road to a Digital Nation starts with building toilets

    jvbakshi
    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    jvbakshi
    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    jvbakshi
    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
  • Whose content is it anyway?

    jvbakshi
    21 Oct 2013 | 1:21 am
    for representation only. courtesy: http://www.tppwholesale.com.au/blog/wp-content/uploads/2013/05/copyright.-300×225.jpg Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with visibility in topic sharing messages which create above average engagement. http://j.mp/1fWbWx8 Earlier, in the week, a fellow journalist-turned-entrepreneur called to ask, how does content syndication work on mobile apps. Specifically, can the…
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    tcapushnpull.com

  • Google’s Mobile Update is Coming April 21st

    Christina
    15 Apr 2015 | 6:22 am
    Google’s mobile update notice to website owners Is your site mobile-friendly? Google is updating the way they rank websites that are not mobile-friendly on April 21st. A site that isn’t ready for mobile devices could lose search ranking for searches on mobile devices after then. Google won’t be penalizing a non-mobile site but will be boosting mobile-friendly sites, even those that are not providing responsive design. Having a mobile-friendly site is not just for the benefit of Google. It will make your site perform better for your customers. Check your Google Analytics…
  • In Case You Missed It: March Social Media Headlines

    Kellie Elmerraji
    27 Mar 2015 | 7:28 am
    The only thing that is constant with social media is change. In an effort to keep you informed about the latest happenings, check out some of the major headlines from this month. Facebook Page’s Like Totals May Have Dropped: On March 12, Facebook changed the way they measure how many people like a page by removing inactive accounts. By doing so, it allows businesses to receive up-to-date insights on the people who actively follow their page. Facebook already filters out likes and comments generated by deactivated accounts, so this new update keeps data consistent. Twitter is experimenting…
  • Pinterest is about more than food, fashion and crafts

    Kellie Elmerraji
    20 Mar 2015 | 11:40 am
    Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to leverage this platform in their marketing. I will admit there are a lot of misconceptions out there about Pinterest. When you add in the confusion on how to use the network to gain traffic and revenue, it is easy to understand why there isn’t a higher adoption rate. But don’t worry; I’m here to help you understand why you shouldn’t count Pinterest out when it comes to your social media marketing strategy. Misconception #1: Pinterest is a network for…
  • Effectively Incorporate Instagram into a Social Strategy

    Kellie Elmerraji
    4 Mar 2015 | 2:00 am
    Instagram helps organizations and companies represent themselves visually. However, it’s not as simple as finding a cool picture that represents the brand and uploading it to the app. To really reap the benefits of this relatively new social media platform, incorporate these best practices: Hashtags are Essential. Searching hashtags is popular among users because they are clickable. When a hashtag is clicked, users are able to see the universe of images that added the same hashtag. To expand the brand’s reach, include hashtags that are likely to be searched by users. Use these types of…
  • Search Engine Optimization Tips for 2015

    dcyphers
    27 Feb 2015 | 5:58 am
    Search engine optimization techniques have always been quick to evolve and this year is no different. The topics are the same, but the techniques are changing fast. Here are a few of the key shifts that everyone in the marketing department needs to consider this year: Social Media Ranks Highly – Especially as Google hides more keyword ranking data, SEO is becoming more about brand visibility across platforms. Users may find you first on any number of social platforms and click back to your site – so the game becomes less about ranking and more about being found where your users hang out.
 
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    Social Media Network - Marketing

  • Why Should You Be On TSU ? - Social Media

    14 Apr 2015 | 2:44 am
    Here is an example of how Celebrities are utilizing TSU! As Published At: http://www.fridaybrands.com/why-should-you-be-on-tsu/TSU the Social Media Network has crossed the 3 million Users mark! Do you still wonder if you are to be on TSU? Am sure you are wondering if this is not another Social Media Network to go an post! TSU has gained itself a definite Space. Here many artists are launching their ‘Sneek Peeks’ and ‘Premier Previews’. For instance on Sunday, 29 March 2015 it was officially announced that on April the 7th will see Meresha debut her EP –…
  • New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media

    11 Apr 2015 | 8:51 pm
    Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. Interesting? Just the way we have the 'Write Post' feature we have the 'Sell Something' feature. For Sale Group members can now choose the Sell feature when creating a post. You can add a description to what you’re selling, include a price and set a pick-up/delivery location. So, the Members can now choose the Sell feature when creating a post. You can add a description to what you’re selling, include a price and set a pick-up /…
  • Building Your Community On Social Media

    30 Mar 2015 | 8:42 am
    Building Your Community On Social MediaI Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities.    HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1.   TSU the Social Media Network has crossed the 3 million Users mark! Use This As Invite Click Here Join Me:    http://www.tsu.co/PervaraKapadia​2.   Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And…
  • QR Codes Are Good Acquisition Tools - Social Media

    22 Mar 2015 | 8:34 am
    QR Codes Are Good Acquisition ToolsI Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ​  HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1.   TSU the Social Media Network has crossed the 3 million Users mark!  ​ Use This As Invite Click Here Join Me:   http://www.tsu.co/PervaraKapadia​2.   Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And…
  • Different Roles In The Community - Social Media

    22 Mar 2015 | 4:44 am
    When we handle a set of Audience on Facebook, Twitter, TSU, LinkedIn and other Platforms it is important to understand them. This would be their Mindset, their User Attitude, Behavior OnLine and OffLine and so on. What you need to do is make sets and understand them in a single situation given all other things same. Apart from this you also need to understand their Response to a particular Post. This means that at times you will have a 'Leader' kind of person in your Conversation, Other times there will be someone 'Who Knows It All' and so on. Here is one of the many…
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    Paul Sutton

  • Don’t Be a Dick

    Paul Sutton
    2 Apr 2015 | 3:19 am
    When it all boils down to it, life is pretty simple. If you do good things, good things happen to you. If you do bad things, bad things happen to you. I know this is a generalisation and that very bad things do happen to very good people. I have a friend who was involved in a nasty accident that wasn’t her fault. I have a six-year-old nephew who has just had to undergo a bone marrow transplant, which he had no control over. But as a general life rule, if you treat others with respect, kindness and generosity, life will repay you. I’ve been through some difficult times in my…
  • Freelance Diaries: Lessons from Q1

    Paul Sutton
    30 Mar 2015 | 2:37 am
    The decision to set up as an independent consultant, no matter in what field, is a big one. Though it sounds a bit ridiculous, for me it was a decision that actually took years to make. I’d been drawn to the idea of working myself for a long, long time. The ability to be able to choose who I work with, what I work on and when I work on it was something I found hugely attractive. But for a number of reasons, mainly family-related ones, the timing never seemed right. The security of a regular wage was of too great a value. Having eventually made the leap, I’d recommend it to anyone. Being…
  • The Tale of Fast, Cheap and Good

    Paul Sutton
    27 Mar 2015 | 3:26 am
    Once upon a time, there were three friends named Fast, Cheap and Good. One day they decided to seek their fortune in the big City. They loaded their packs with bread and mead and set off from their small village home in the country. After nearly a day’s travel, Fast, Cheap and Good came across a river. The river was wide and deep, and there was no bridge in sight. “What shall we do?”, asked Fast. “We cannot cross by bridge, and we cannot swim across as our packs will get wet.” The three friends sat on the bank and pondered their predicament, but could not come up with a solution.
  • Agencies or Freelancers: Which Are Better?

    Paul Sutton
    19 Mar 2015 | 3:00 am
    I’ve written a couple of times recently about why I believe the traditional model is failing communications agencies and why freelance digital media consultants are the future. As a result, Gini Dietrich from Arment Dietrich in the USA and I recently had a debate about the issue for The Social Media Show, the video for which you can watch at the bottom of this post if you want to. We don’t, as you might expect, see eye-to-eye on the matter, so we’ve agreed to let you in on the action, have your say and, ultimately, decide which one of us is correct. (Hint: it’s me.) Below is…
  • The Chromebook Experiment: As Yet Undecided

    Paul Sutton
    17 Mar 2015 | 5:15 am
    A couple of months ago I posed the question: if Apple and Microsoft fell into a black hole, could your business survive? Chromebooks, running on Google’s Chrome OS, do away with Windows and iOS completely. They’re cheap, they’re fast, they’re portable and they’re highly functional. I bought one instead of a Windows machine or a MacBook when I set up independently with the intention of finding out if they’re now a viable alternative for personal and, ultimately, business use. I’m two months into the experiment now. The good news is that I’m still writing this from my…
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    Pam Marketing Nut

  • Brands Not Using Social Media Create Communication Language Barriers with Customers

    Pam Moore
    17 Apr 2015 | 7:53 am
      Have you ever tried to get somewhere in a car, on a bike or on foot and you find yourself constantly running run into roadblocks and detours? Chances are the roadblocks and detours made you feel quite frustrated. This is because there are barriers stopping you from getting to your destination of choice. Many brands are doing this same thing to their customers, audience and community today. Brands who are not using social media are putting up virtual language barriers stopping their most precious customers and audience from communicating with them. If you are a business owner or…
  • Digital & Social Marketers Must Learn to Lead & Say No!

    Pam Moore
    14 Apr 2015 | 12:33 pm
      Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your social business and marketing programs and kick butt in the world of social, digital marketing and business! Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. It is time digital marketers step up and lead. They must own their programs. They need to learn to say no to the…
  • 10 Business Reasons Smart Digital Marketers Must Embrace Data and Analytics

    Pam Moore
    13 Apr 2015 | 10:17 am
    Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. Is is data and measurement that empowers us to make…
  • Are You Focused on Menial Vanity Metrics or Meaningful Value?

    Pam Moore
    12 Apr 2015 | 2:08 pm
    Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand? Are you taking the time to practice what you preach? Are you walking the walk? Are you preaching brand humanization, being human, power of relationships, authenticity, and…
  • YOU are the Media! 10 Reasons You Need a Blog!

    Pam Moore
    10 Apr 2015 | 1:37 pm
    Thanks to digital marketing and social media, one single human being can have as much or even more impact than a large Fortune 100 brand. Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered. Online marketing and social media never has been and never should have been focused on number of followers, Klout scores or other vanity metrics. What matters is being able to inspire, connect, and move an audience. What matters is being able to change…
 
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    Jessica Malnik

  • The Single Biggest Lesson Learned From 5 Years Of Blogging

    Jessica Malnik
    11 Apr 2015 | 3:40 am
    On my five year blog anniversary (on this domain and a few of weeks after launching my very first course), I can’t help but think about how far I have come and how excited I am for some of the goals I am setting my sights on. I’m even hungrier to blog than on day 1 because I have seen firsthand the huge impact it’s had on my life. I say often that Twitter changed my life. That’s not an exaggeration or hyperbole by any stretch of the imagination. Twitter has played a huge impact on my life. I have landed jobs from Twitter, met awesome business contacts, and made some lifelong, amazing…
  • Four Reasons Why All Bloggers Should Check Out The New Community Building Course

    Jessica Malnik
    24 Mar 2015 | 11:11 pm
    I’m super excited to announce that my first digital product is now live and open to the public for purchase. This comes in conjunction with a blog makeover. (I’d love to hear your thoughts- good and not-so-good – around the new, responsive design). The Create Your Tribe product is a month-long email course to help new biz bloggers build a thriving community around their brand. For those who have been reading my blog for awhile (Thanks!), you may have seen my #productbuild series documenting this process of creating my first product from start to finish. This started with…
  • A Community Manager’s Guide To Meerkat (With 6 Possible Use Cases)

    Jessica Malnik
    8 Mar 2015 | 10:54 pm
    At first glance, I didn’t want to like this app. I have written more than a couple of times about social media shiny object syndrome. Most of the sites that make an initial splash wear off and fade into relative obscurity within a couple of months. Think Highlight, Ello, Yo and so many more. After spending a lot of time on this app over the last week (including getting sucked into an epic 7 hour long marathon Meerkat from Vincenzo Landino that lasted until 4am CST on Sunday morning and had more than 300+ people watching, including Marc Andreessen, in the middle of the night),…
  • The Case Against Gamifying Your Online Community

    Jessica Malnik
    5 Mar 2015 | 9:32 pm
    When it comes to launching a new online community or driving more engagement in an existing one, the first suggestions community managers usually bring up are gamification, giveaways and contests. It has become the default, go-to answer for many. I’ve seen this approach result in all kinds of headaches and problems time and time again. It brings out the same reaction in me as when a marketer or advertiser asks to make their branded video GO VIRAL. For the one billionth time, you can’t make a video go viral. Every time you ask such a silly question, a baby unicorn loses its…
  • The Secret To Creating A Booming Online Community

    Jessica Malnik
    23 Feb 2015 | 2:34 am
    What if I told you there was a magic formula you could follow and replicate exactly to create a booming online community with crazy high levels of engagement? A formula that could help your brand new community turn into an “overnight success” with thousands upon thousands of active contributors each week. I bet you anxiously took out your moleskin, ready for me to spill the goodness. Ready for it? There is a formula that you can use to grow your community. But, it’s not a magic bullet. Or, quick fix. It will take hard work, dedication and the sinking feeling that your community…
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    blogs.pisocialmedia.com

  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
  • 5 Reasons why missing out on Pinterest can hurt your social media strategy (Backed by Numbers!)

    pismadmin
    25 Mar 2015 | 7:01 am
    Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the value of Pinterest, you won’t be listening. You will also be missing out on the hottest social platform of the day. So here are the five biggest reasons on why you need to be on Pinterest. Backed by gobs of data. Pinterest is growing fast Blazing fast. It was the fastest growing social media platform in 2014. Can you really afford to stay away from something…
  • Smart Websites & Social Media Integration

    pismadmin
    19 Mar 2015 | 12:33 am
    1. How to use interesting Content to make websites smarter
  • How I Survived SXSW

    pismadmin
    16 Mar 2015 | 7:13 am
    We have been having an amazing time at SXSW 2015 (check out our photos on our Facebook page here), but we have to admit, it’s not easy.  Here are our top ten tips to survive SXSW.
  • Busting a Few Social Selling Myths

    pismadmin
    16 Mar 2015 | 5:49 am
    1. 72.6% of salespeople using social selling exceeded the quota 23% more often than those who didn’t. (Report published by Social Centered Selling and A Sales Guy Consulting) 2. 54% of survey respondents credited social selling for their closed deals. (Report published by Social Centered Selling and A Sales Guy Consulting) A look at the numbers and you know the hearsay is right – social selling is no longer an option; it’s a must-have. After all, you can’t be running a business and not have a business card. Social selling is handing over your virtual business card to your…
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    Smedio - Business Ideas Worth Sharing

  • How to Effectively Upsell and Cross-Sell [#infofraphic]

    Douglas Idugboe
    30 Mar 2015 | 8:57 am
    Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is similar to upselling. However, it is the process of selling different product or service to existing customers, again, to increase purchase volume. As a business, if you’re to grow at exponential rate, you should upsell and cross-sell with every sale whenever possible.
  • Why Mobile Gaming is the New Landscape for Advertising

    Douglas Idugboe
    23 Mar 2015 | 10:12 am
    What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to their potential due to poor advertising (and it’s probably true that many more inferior products have found great success through the power of advertising alone). This principle explains why, increasingly, advertisers are starting to look at mobile gaming. There were 144 million mobile…
  • A Day in the Life of a Digital Marketer

    Douglas Idugboe
    18 Mar 2015 | 11:31 pm
    A Digital Marketer engage in a lot of digital marketing activities to attain her objectives. What is digital marketing? It is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. How a Digital Marketer operate this engine to drive a business forward is what this infographic is all about. Here’s a day in the life of a Digital Marketer: Source: Best Marketing Degrees The post A Day in the Life of a Digital Marketer appeared first on Smedio - Business Ideas Worth…
  • How to Get Customers Without Spending Any Money

    Douglas Idugboe
    13 Mar 2015 | 12:03 pm
    Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any business, big or small, is to survive in the long haul, it must understand and operate in the customer-lifeblood principle that says, “without sales, there’s no business.” In this infographic produced by Quicksprout, titled How to Get Customers without Spending Any Money, you’re going to learn 9 simplified ways your business can get customers without spending any money.
  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio -…
 
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    Prepare 1

  • How to Determine Your Social Media Style

    Blair Evan Ball
    14 Apr 2015 | 3:17 am
    Do you dream of great things to come? Still have fire in your belly? What are you focused in on? What we think about, dream about will eventually come to fruition. If…you apply certain principles and discipline in the process. You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win. ~ Zig Ziglar Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. ~ Napoleon Hill You have to trust in…
  • Facebook Reveals Plan to Control All News Flow

    Blair Evan Ball
    9 Apr 2015 | 5:05 am
    Do you consider Facebook to be a news site? A social site? Both? Recently Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users click a link to go to an external site. The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web. Last summer, the Gawker website…
  • Facebook’s New Video Feature Takes on YouTube

    Blair Evan Ball
    3 Apr 2015 | 5:05 am
    Have you considered using video for marketing your brand? Did you know video is more persuasive in getting you to purchase according to recent studies? Video will shortly overtake photos as the #1 engagement tool to utilize on social media. Facebook announced website owners can now embed videos posted to Facebook. The need for embedding videos allows readers and viewers to stay on a website, without having to direct someone to Facebook in order to watch the video. It goes without saying there’s value in embedding videos from Facebook and keeping users on a site longer. Not to mention,…
  • Why Customers Unfollow Brands on Social Media [Infographic]

    Blair Evan Ball
    27 Mar 2015 | 8:09 am
    Have you unfollowed someone on Facebook? Twitter? If so, why? In today’s noisy internet world, drinking from the firehouse of information focuses us. We are now becoming more selective in what we now, read and view. Indeed, consumers show interest in connecting with brands online. Nearly 60 percent of them are willing to like or follow a brand on social media. However, people like to keep their social profiles well-siloed and use different networks for different interests. So when someone unfollows you or your brand, you lose the opportunity to market to them, to connect with them in a…
  • Man’s Search For Meaning in Social Media

    Blair Evan Ball
    19 Mar 2015 | 3:55 am
    Does your life have meaning and purpose? Does social media bring more purpose to you and your brand? If so, what is it that drives you? If not, why not? Why do some men and women awake each morning roaring to go…yet others can’t seem to pull off their covers and just lay there unmotivated. No motivation or passion. If you are in that state, then it’s time for a change. Time for a new direction. Time for a new commitment. Time for a new journey of discovery. Meaning and Purpose does not age discriminate, it’s your time and choice. A human being is not one thing among…
 
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    Leader Networks blog

  • “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

    Vanessa DiMauro
    2 Apr 2015 | 5:04 am
    I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. A clearly-articulated strategy and well-defined goals are key elements of business success. To be worth the time and effort, every business activity should contribute to moving the organization in the right direction and…
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
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    Wakeman Agency

  • How to Make Yourself Attractive to the Media

    wake101
    17 Apr 2015 | 9:44 am
    The media landscape has forever been disrupted by innovation, as technologies re-frame national conversations and democratize news coverage via citizen journalists, YouTube stars, social media darlings and their related ilk. The post How to Make Yourself Attractive to the Media appeared first on Wakeman Agency.
  • How Relevant is Your Special Event in Today’s Market?

    wake101
    14 Apr 2015 | 10:24 am
    Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks. Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors. The post How Relevant is Your Special Event in Today’s Market? appeared first on Wakeman Agency.
  • Poets who Used Their Words for Social Change

    wake101
    7 Apr 2015 | 4:00 am
    Poets have long been the lyrical documentarians and commentators of our society, tackling critical issues in their verse. Though they have written eloquently about love, spirituality and the human condition, poets have also wielded their pens to transform our train of thought and challenge old ways of being. Some of the best-known poets have addressed global concerns like environmentalism and social ills like racism in their works. The post Poets who Used Their Words for Social Change appeared first on Wakeman Agency.
  • Moment or Movement?

    wake101
    3 Apr 2015 | 4:00 am
    From the Ice Bucket Challenge and the 99 Percent to Black Lives Matter and “Lean In,” in the past few years, we’ve witnessed no shortage of social-change campaigns and popular, thought-provoking initiatives. These efforts have been designed to heighten general knowledge and mobilize collective action for various social-change causes and worthwhile crusades. But why do some campaigns maintain traction, while others become a blip that few remember? The post Moment or Movement? appeared first on Wakeman Agency.
  • Five Women to Watch in Social Change

    Updates Updates
    31 Mar 2015 | 4:00 am
    As The Wakeman Agency concludes our celebration of bold and innovative agents of change and progress during Women’s History Month, we’re proud to spotlight five women who are making the world a better place in various spheres. From fostering economic viability by providing the homeless with a greater sense of agency to trying to level the playing field when it comes to racial inequity, these leaders have made not only a name for themselves, but also for the social change causes they advance each day. The post Five Women to Watch in Social Change appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • Today Is Launch Day For My New Podcast!

    Nancy Myrland
    10 Apr 2015 | 11:59 am
    I’m Happy To Announce The Legal Marketing Event Podcast! Welcome to the launch of my new podcast, The Legal Marketing Event Podcast. I have big plans for us! This is my new marketing and business development podcast for lawyers and legal marketers. Podcasting is, once again, a growing phenomenon, and one I could not ignore. I will be interviewing keynote speakers, presenters, attendees, organizers, legal trade publications, and other experts at legal marketing and business development conferences and events. My goal is to find out what is going on in their world so you can apply it to…
  • LinkedIn Profiles Can Be Very Boring

    Nancy Myrland
    25 Mar 2015 | 9:40 am
    Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a few seconds to catch a visitor’s attention before they decide they’ve had enough and leave, or they discover they like what they see and stay for more. LET’S DO SOMETHING ABOUT THAT In May of 2013, LinkedIn gave us a feature I really like, which is the ability to add Rich…
  • Lawyers, Are You Winning The Battle?

    Nancy Myrland
    12 Mar 2015 | 3:03 am
    You’re fighting a battle. I’m fighting a battle. The firm next door is fighting this same battle. In fact, everyone is fighting the same battle, but with a different goal in mind. How Can That Be? Everything you say and do in your business has a purpose, or at least a result. Your marketing and communication, whether spoken, written, digital or otherwise, serves to create an impression of you in others’ minds, whether that is negative, positive or neutral. What is important is that you have first decided what you want that impression to be in the minds of your clients and…
  • What Is Inbound Marketing For Lawyers?

    Nancy Myrland
    6 Jan 2015 | 7:50 am
    I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” Don’t let all this talk of traffic, leads and sales turn you off. I know we…
  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google…
 
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    Digital Pivot RSS News Feed

  • 'Mean Girls' in Real Life: Burnbook

    Jennifer Graber
    19 Apr 6762 | 6:28 am
    Summary: Raise your hand if you have ever been personally victimized by Regina George and The Plastics. Far more hands are raised than there ever should be. And in a case of life imitating art Mean Girls has become a cold, hard reality once more. We certainly did not need yet another avenue that encourages problems...
  • Male Tinder Users Tricked

    Jessica Cherok
    19 Apr 6466 | 6:27 am
    Summary: A Tinder prank tricked men into flirting with other men, and according to experts has brought security lapses to light. A Tinder developer is accused of creating fake dating profiles for women, which tricked men using the app into flirting with them. The developer created a program that would match up men interested in the same dating profile, then allow them to flirt with one another. As if online dating needed to be any shadier, right? The developer said he only created the profiles to prove how easily it could be done...
  • Students and Parents Abusing Teachers on Social Media

    Jessica Cherok
    19 Apr 5882 | 6:28 am
    Summary: More and more teachers and professors are dealing with social media abuse, and it’s not just from their students; many parents are joining in. A recent poll put the level of abuse at 60%, which is a sharp rise from the 21% of teachers facing abuse the previous year. The majority of abusive posts originated from students, but 40% of cases were posted by parents. According to the poll: Almost two-thirds (62%) said pupils had posted insulting comments, while just over a third (34%) said students had taken photos or videos...
  • Facebook Updates Community Rules

    Jessica Cherok
    19 Apr 4702 | 6:26 am
    Summary: If you wanted to show your private bits on Facebook, you’re now going to have a harder time. The social media giant has made some major updates to its Community Standards, including what is — and isn’t — tasteful nudity. The Community Standards page covers things like nudity, bullying, harassment, and hate speech. According to Facebook, “We want people to feel safe when using Facebook. For that reason, we've developed a set of Community Standards, outlined below. ..."
  • Live-Stream App Users Up to No Good

    Jessica Cherok
    16 Apr 2015 | 6:57 am
    Summary: Live-streaming apps are so hot right now, but not just in popularity. The two biggest apps out there, Periscope and Meerkat, have found themselves in hot water after piracy and softcore porn complaints began cropping up. This past Sunday, some users used the sites to live-stream HBO’s Game of Thrones.
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    Buzzom

  • Simplify360 CEO comes in defence of Deepika Padukone #MyChoice

    admin
    30 Mar 2015 | 8:46 pm
    Simplify360 CEO Bhupendra Khanal comes in support of Deepika Padukone through a Facebook and a LinkedIn post today. He believes she did the right thing as a actor, and is becoming a master viral marketer. Here is the full text. The 3 Big Principles of Virility - Feminism and Male Bashing – Viral; advocate for more sex – more viral, show a gorgeous girl releasing the bra strip – most viral Modi bashing – viral, Indian government bashing – more viral, India bashing – most viral Fighting the censor board – viral, fighting the government ban – more…
  • #SocialWorldCup Generated Over 4000 Tweets

    Deepak T
    27 Mar 2015 | 6:31 am
    India is a cricket frenzy nation, where cricket unites every citizen, irrespective of their religions, caste, creed or color. It’s no wonder that on March 26, 2015, when India took on Australia in ICC Cricket World Cup 2015 semifinal, the tweeples in India set the micro blogging site on fire. Among the hashtags that were trending, #IndvsAus received the most number of mentions. One particular hash tag, #SocialWorldCup requires a special mention. This hashtag received 4562 mentions during the game. It received 2019 mention between 12pm and 2pm, when the Australians innings came to an end and…
  • Researchers take on Govt to Twitter with #RIPResearch

    admin
    2 Mar 2015 | 6:43 am
            Indian Research community took the Twitter by storm today with their criticism of government about the compensation to the Researchers. The protest was strong and was widely supported by Twitter community, and the hashtag #RIPResearch went trending in India for throughout the day. Here is the summary of the Twitter storm. Data and Research by Simplify360.  
  • India is now multi author market, Chetan Bhagat gets good competition from Durjoy Datta and Vishwas Mudagal

    admin
    22 Dec 2014 | 10:36 pm
    Simplify360 Research on most loved English Novels by Indian authors shows an amazing trend of authors fighting for poll position intensely. Chetan Bhagat is still the king and leads the race in terms of overall ranking that combines social and readers feedback in Goodreads, Flipkart and Amazon.   Chetan Bhagat secures a Simplify360 Social Index (SSI) of 8.86 for “Half Girlfriend”, while Durjoy Datta secures second position with SSI of 8.61 for his novel “When Only Love Remains” Losing my Religion by Vishwas Mudagal secures the third position with SSI of 7.88. In…
  • Zhigrana becomes first Nepali Movie to take Social Media Seriously

    admin
    22 Dec 2014 | 9:47 pm
    Zhigrana, upcoming movie from Golden Yak Entertainment (GYE) becomes first Nepali movie to use Social Media seriously. GYE team believes Social Media has gone main stream in Nepal, which should be taken seriously now given the user numbers in the country. Nepal now has over 44 lacs Facebook users and is expected to have around 20 lacs Twitter users. The country is believed to have over 50 lacs of Youtube viewers. GYE has started using Faebook, Twitter and Youtube as major channels. The promo is released through Youtube, and is promoted heavily in other social channels. GYE has started using…
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    Sean Clark

  • A Guide To AdWords: Making PPC Work For Your Business

    Sean Clark
    18 Apr 2015 | 2:17 am
    Episode 59 of The Small Business Marketing Report Podcast In the first of a 3 part series on the Google AdWords platform we discuss whether AdWords can work for any business. There are some exceptions but not many, business objectives are an important aspect to consider. Certainly the statistics for using AdWords are very impressive, and the return on investment can be significant well implemented well. It’s not only your business model and objectives that play a factor though, your website needs to be fit for purpose. In the show we cover some typical issues that can impact a Google…
  • Is PPC the Best Way to Grow Your Business in 2015?

    Sean Clark
    17 Apr 2015 | 1:36 am
    We are caught up in a world where we see lots of ways to promote our business as “free”! If we are honest with ourselves we know that nothing is truly free, even if there is no monetary cost there is a resource one. We have seen the organic reach of Facebook take a nose dive, the conversation on Twitter getting noisier and natural search flooded with direct and indirect competition. These so called “free” channels are over crowded and deafening, whilst all the time our audience are ever more educated about what is marketing and what is “real” content. With…
  • How to Reduce Your Website’s Bounce Rate [PODCAST]

    Sean Clark
    4 Apr 2015 | 4:54 am
    Episode 58 of The Small Business Marketing Report Podcast A website’s bounce rate is often comes up in discussion, but do you know what it really is? If it matters? Or what impact it may have on the performance of your website and ultimately your business. In this week’s episode we take a detailed look at bounce rate, answering some of these questions, and providing ideas of what you can do to turn your bounce rate around. What is bounce rate? A definition Not the same as email bounce rate Why does it matter? A symptom of a web page not doing it’s job It can be an SEO factor What really…
  • 9 Inspirational Podcasts To Educate & Expand Your Knowledge

    Sean Clark
    21 Mar 2015 | 2:02 am
    Episode 57 of The Small Business Marketing Report Podcast On the show this week we discuss some of the podcast shows we listen to and why they are our favourite picks. They are also listed below should you wish to subscribe to them. The term Podcast was first used in 2004 and is associated with the iPod and broadcasting, and describes a particular type of audio delivered by a feed, a variation of RSS. Although podcasts are commonly associated with iTunes there are many other distribution sources. Many podcasts take their lead from talk radio, and the subject matter available covers a wide…
  • Solving the Strategy Delusion an Interview with Marc Stigter [PODCAST]

    Sean Clark
    7 Mar 2015 | 2:50 am
    Episode 56 of The Small Business Marketing Report Podcast Sean interviews Marc Stigter co-author of the book Solving the Strategy Delusion. Marc Stigter is an international strategist who works with organisations on unlocking deep insights and realising distinctive strategies. His own insights have been gained as a global practitioner at executive level, as a research academic at doctoral level, and as a strategy advisor at organisational level. Marc is an Honorary Senior Fellow at the University of Melbourne’s Graduate School of Business and Economics, and an Associate Director at…
 
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    L2: Business Intelligence for Digital

  • Burberry Live Streams on Periscope

    Homa Zaryouni
    17 Apr 2015 | 2:22 pm
    Twitter’s live streaming service Periscope is gaining popularity among brands just a month after launch. This week Burberry lived streamed its “London in Los Angeles” themed show held at the Griffith Observatory. And the prior week, Versace hosted a live breakfast with Donatella through the app. It’s no surprise that Burberry is using the new app as it tends to be a pioneer on new digital platforms. It was the first luxury brand to recognize an opportunity in Facebook, and one of the first to debut runway photos on YouTube and Instagram. For it’s last runway show in London, Burberry…
  • Chanel Pilots E-Commerce

    Homa Zaryouni
    17 Apr 2015 | 12:37 pm
    L2 research lead Reid Sherard discusses Chanel’s first non-beauty e-commerce venture: debuting Coco fine jewelry collection on Net-a-Porter before selling in stores.
  • Vlogger Earnings Match YouTube Dominance

    Homa Zaryouni
    17 Apr 2015 | 9:49 am
    Adweek listed this week the top 10 earning bloggers. Yuya, Zoella, CuteGirlsHairstyles topped the list, pushing household name Michelle Phan to the eighth spot. The top ten bloggers earned anywhere from $14,520 to $41,475 a month. Image from Adweek   Their high earnings should not come as a surprise, especially as they have taken over the Beauty category on YouTube and squeezed out brands. In L2’s 2015 Digital IQ Index®: U.K. Beauty, vloggers dominated first page visibility across brand and non-brand search results on YouTube. In the U.S. study, vloggers owned 67% of first-page search…
  • Why Estée Lauder Has Both Won and Lost in E-Commerce Agility

    Marian Berelowitz
    16 Apr 2015 | 3:16 pm
    It seems that early movers in e-commerce platforms are getting punished for the foresight they had at the start of the decade. Brands that made early speculative bets in developing e-commerce platforms – high scorers in L2’s Digital IQ Index® in 2010 and 2011 – are now locked into expensive and highly customized deployment cycles. Meanwhile competitors that rely on more flexible cloud platforms enjoy the advantage of greater agility, as detailed in the new L2 Intelligence Report E-Commerce Agility. Consider Estée Lauder, which adopted the business of web development early on. The…
  • Falling From Digital Heights: J. Crew, Gucci

    Homa Zaryouni
    16 Apr 2015 | 2:31 pm
    What is agility? L2’s latest study defines agility in the context of digital platforms as the ability to 1) sufficiently run and scale the IT function on-demand and 2) rapidly respond to changing conditions and opportunities in the marketplace. Once treated as a one-time investment that would reap rewards, it’s becoming obvious that a brand’s digital channels are like living organisms that require same type of ongoing maintenance and investment as stores. To illustrate that point, the report looks at two once-mavens of digital: Gucci and J.Crew. Both first movers dived into digital by…
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    Digital Diva

  • Frock Swap: Donna’s Birdie Print Dress

    Digital Diva
    17 Apr 2015 | 5:00 am
    This is my second styling challenge for Frock Swap #15 – this time I have Donna from Polkadot Pink’s birdie print dress. I don’t usually go for dresses with collars (Donna totally rocks them), but when I came downstairs, the husband said “awwww……you look cute! I decided to keep the styling really simple, the dress has enough going on for me – the print is lovely and I didn’t want to draw the eye too much away from it…so I decided no bag with this one, just some yellow/green shoes from Kurt Geiger and some bright red lippie. Dee Dee got in…
  • My favourites from Habitat’s new collection

    Digital Diva
    14 Apr 2015 | 9:16 am
    Habitat have really upped their game in the past year or two. My nearest is the mini-Habitat in Leeds Moor Allerton Homebase. If I ever go in, I can browse for quite a while picking lovely things up. They are doing well with their lighting (versus the blandness of the usual department stores in this area) and seem to have a good buyer selecting a number of on-trend pieces that are really affordable. Here’s are my current picks from their new collections: 1. Glass Ceiling Light On-trend with the brass metal work. 2. Round grey glass vase Just begging to be filled with beautiful flowers.
  • Cocktails, cheese, prosecco…and the end of the spend ban

    Digital Diva
    12 Apr 2015 | 7:38 am
    No Sunday post last weekend as I was in Norway…check out my top things to do in Oslo if you’re planning on a weekend there. We had a great time but this week was back to it…trying to catch up with blog posts (will I ever be ahead?!), cracking on with work and all the life admin I have to do. It wasn’t all task-focused though, had a great time on our team night out at the opening of Bar Soba… …and at Homage to Fromage (oh god, so so much cheese!!!!) Saturday was time for prosecco and shopping with friends. Shopping? Yes, shopping!! I successfully completed…
  • Spending Ban Results: #100daysnospend

    Digital Diva
    12 Apr 2015 | 7:25 am
    So, I did it! 100 days spending ban…complete!  (click that link to see the original post) No skincare, makeup, clothes, shoes or bags for just over 3 months. I already had far too much of all of that and figured I needed to not buy anything new to help use up all that I had. Hands up who thought I wouldn’t manage it?? Yes, that’s quite a few of my friends and family. I was very committed though and was determined not to break the spending ban. For around 80% of it, I actually found it pretty easy, it felt like a release…I didn’t feel like I was missing out. The…
  • My Top 5 Things To Do In Oslo, Norway

    Digital Diva
    8 Apr 2015 | 11:30 am
    Here are my top 5 things to do in Oslo, the capital city of Norway. We visited over the Easter weekend with friends and had a fantastic time! We flew into Torp airport from Liverpool (just 1.5hrs flight time!) and picked up a car from Hertz. We had ordered a mid-range car and lucked out with a shiny new Mercedes. We glided along the scenic roads to Oslo (top tip: go for the non-toll route for a beautiful drive). 1. Go to the Olympic ski jump at Hollmenkollen The ski jump is slightly north of Oslo and on it’s own is pretty impressive (my heart stopped a little when I saw just how steep…
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    ansarada » M&A News

  • Data Room use by Australian-based investment bankers

    Brett Cole
    16 Apr 2015 | 10:49 pm
    Investment banking analysts down under are by far using ansarada data rooms much more than their peers, according to ansarada data. Australian-based analysts log into a data room on average 10 times more than a vice president or managing director regardless of the day of the week or time of day. Between 6 p.m. and […] The post Data Room use by Australian-based investment bankers appeared first on ansarada.
  • Zaoui & other merger and acquisition boutiques to face more scrutiny

    Brett Cole
    15 Apr 2015 | 9:44 pm
    Another mega deal, another boutique. Alcatel-Lucent decided to rely on just one firm, Zaoui & Co, for advice during negotiations that ultimately led to Nokia’s $16.6 billion takeover. Zaoui, according to its web site, has just seven bankers. Nokia’s advisor JPMorgan has thousands. The Zaoui brothers, one worked at Morgan Stanley and the other at […] The post Zaoui & other merger and acquisition boutiques to face more scrutiny appeared first on ansarada.
  • Australia is part of the global bull market for mergers and acquisitions

    Brett Cole
    14 Apr 2015 | 10:21 pm
    It’s a good time to be a mergers and acquisitions advisor in Australia. M&A down under in the first quarter this year jumped 88 percent from the same period last year to $37.1 billion, according to Thomson Reuters data. The jump in the value of announced Australian deals is part of a global bull market […] The post Australia is part of the global bull market for mergers and acquisitions appeared first on ansarada.
  • Activist funds block tech M&A: Andreessen Horowitz

    Brett Cole
    13 Apr 2015 | 7:13 pm
    It’s not often the right and left coasts agree. But on the issue of so-called activist funds Silicon Valley’s Andreessen Horowitz’s Scott Kupor agrees with Wall Street’s M&A doyen Marty Lipton, the founding partner of law firm Wachtell Lipton Rosen & Katz. Mr Kupor in a blog post says: “activist funds demand from their targets […] The post Activist funds block tech M&A: Andreessen Horowitz appeared first on ansarada.
  • Who ya gonna call for big M&A? Centerview Partners

    Brett Cole
    12 Apr 2015 | 11:42 pm
    If you are a CEO and want to close a multi-billion dollar M&A deal, chances are that you have Blair Effron and Robert Pruzan on speed dial. Mr Effron and Mr Pruzan are the two founders of boutique M&A advisors Centerview Partners. Centerview was the exclusive advisor to H.J. Heinz on its $55.42 billion merger with […] The post Who ya gonna call for big M&A? Centerview Partners appeared first on ansarada.
 
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in March

    Cheryl
    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar (614) Magazine: Booze News 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Drink Up Columbus‘ four year (!!!) anniversary party will be May 28. Stay tuned for details! Only two more days to order my specially curated Modest Box – there’s some damn cool stuff in there, kids I’m nominated…
  • Buy my Box

    Cheryl
    10 Mar 2015 | 10:25 am
    A rough approximation of the email thread when Andrea from Modest Box asked me if I would be willing to curate a box with some of my favorite Ohio-made products: Andrea: Would you like to curate a Modest Box? Me: Sounds like fun! Andrea: Let’s schedule a photoshoot with you and your box Me: …LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL Andrea: CHERYL THAT IS NOT WHAT I MEANT Vagina jokes aside, I had so much fun picking the products for my Modest Box. The retail value of the box is $115, but they negotiated some good deals so they can sell it for $75, which includes shipping! The…
  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
  • Things I’m loving lately

    Cheryl
    21 Feb 2015 | 5:38 pm
    Mini Photo Lens Kit I picked up this phone lens kit – which includes a fish eye lens and a wide angle lens – and I’m obsessed! The lenses simply slide over top of your phone’s camera lens. The wide angle lens makes it easy to capture the full picture — even in Instagram’s usually limiting square aspect ratio — whether it’s showing off a room in my house or a client’s sweet space. And the fish eye lens… well, I think it takes some sweet selfies. I picked mine up at Restoration Hardware but there are plenty of similar products…
  • Shit I did in January

    Cheryl
    30 Jan 2015 | 9:18 am
    Last night my friend Bryant from Yelp Columbus hosted a Lumbersexual (yes you read that correctly) party with my client Smokehouse Brewing and it was super fun to be a part of but the point of me telling you about it is that 10 minutes ago I was sitting in my conference room meeting about a cool new project to promote local breweries when this woman walks in and hands me three pounds of bacon which Bryant had apparently sent me through Whence as a thank you for helping with the event so basically I’m having the best day ever and I hope your life is filled with Lumbersexual fantasies and…
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    Social Media Blog

  • My recent tutorial for Google Developers

    2 Apr 2015 | 3:22 pm
    I was recently filmed by the wonderful folk over at Google. The video below is my short tutorial highlighting how I have used events to help promote my start-up DeadSocial. A massive "THANK YOU' to Liz and the Google Launchpad crew. To learn more watch the video below. If you like it feel free to share :)
  • Media Partner for Social Media World Forum 2015

    26 Mar 2015 | 5:22 am
    We are happy to announce that we are going to be a media partner for the Social and Digital Marketing Conference 2015 once again this year. #SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels. More information TBA closer to the time.
  • Macmillan Primary Care Conference - Workshops

    23 Nov 2014 | 4:00 pm
    Can we Palliate Social Media? Workshops & Leaflets James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference. 'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest. Can we palliate social media? (Conference Support material) Both…
  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
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    Digital Jungle

  • Three-year, multiple-entry visas for Chinese Travelers

    Matt McDougall
    14 Apr 2015 | 7:04 pm
      With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an Read More The post Three-year, multiple-entry visas for Chinese Travelers appeared first on Digital Jungle.
  • China Plays Critical Role in Successful Launch of Apple Watch

    Eliot Liang
    14 Apr 2015 | 6:12 pm
      From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the Read More The post China Plays Critical Role in Successful Launch of Apple Watch appeared first on Digital Jungle.
  • Using O2O within Chinese Digital Marketing Programs

    Matt McDougall
    12 Apr 2015 | 9:54 pm
        Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature Read More The post Using O2O within Chinese Digital Marketing Programs appeared first on Digital Jungle.
  • Using Social Media to Attract Chinese Tourists

    admin
    26 Feb 2015 | 8:17 pm
      The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In Read More The post Using Social Media to Attract Chinese Tourists appeared first on Digital Jungle.
  • Are Chinese Tourists ‘Out-Shopping the Rest of the World?

    admin
    25 Feb 2015 | 6:03 pm
      Making up nearly 20% of the world’s population, it should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers will exceed 100million trips abroad this year; the most popular destinations of which are consistently within Asia, Australia and Europe. Making up Read More The post Are Chinese Tourists ‘Out-Shopping the Rest of the World? appeared first on Digital Jungle.
 
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    For Free Blog

  • Internet Shaming in the Social Media Age: Is it Right?

    Mike Johansson
    25 Mar 2015 | 10:30 am
    Publicly shaming bad behavior is as old as mankind, but in the Social Media Age it seems to happen more frequently and it certainly happens a lot faster.Various cases in the past year or so have highlighted the rapidity and breadth of consequences for people perceived to have wronged others. Just a few examples:Justine Sacco, communications director for the New York-based internet empire InterActive Corp, tweeted before she boarded a flight in December 2013: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" By the time she landed in South Africa the Internet outrage was about…
  • Twitter threat? Clones seem to be multiplying

    Mike Johansson
    22 Mar 2015 | 5:24 pm
    Social media is based on basic social niceties - greetings, thank yous and even compliments.So it’s disturbing to see a proliferation of what appear to be fake Twitter accounts that seem to have no purpose but to make conversation or flatter other legitimate Twitter users and then to send commercial tweets. The accounts look so similar and act in such a similar way they can only be "Twitter clones." Four of the Twitter clone accountsIn the past week, for example, I have been followed by nearly 30 of these accounts - all seemingly run by women and all seemingly wanting to engage in…
  • SXSW-Interactive: The Big Takeaways

    Mike Johansson
    19 Mar 2015 | 2:11 pm
    Live video streaming, alternate human-ness, a robot zoo and people dressed as giant squirrels pitching a new social app … yup, must be that annual nerd fest known as SXSW-Interactive in Austin, Texas. My highlights:Video streaming: So Meerkat was the talk on the streets both because it was new and seemingly everywhere you went someone with an iPhone (it is iOS only at this stage) was live-streaming a speaker or a party. It was also a popular topic after it was announced Twitter had purchased Periscope – a rival still in beta - and would be limiting how much access Meerkat users would have…
  • Facebook sees dead people… begins to help ... is it enough?

    Mike Johansson
    13 Feb 2015 | 12:08 pm
    Three cheers for Facebook for beginning to address the issue of death and our online presences. This week Facebook announced it will begin allowing you to designate someone — whom it calls a "legacy contact" — to manage parts of your Facebook accounts posthumously.Facebook is the second major online business to allow for designating digital executors (Google allowed this starting in 2013).According to a Wall Street Journal story (Facebook Heir? Time to Choose Who Manages Your Account When You Die) Facebook legacy contacts will be able to manage accounts in a way that can turn the…
  • UPDATED: 12 Reasons To Not Follow Someone On Twitter

    Mike Johansson
    1 Feb 2015 | 11:28 am
    Social media, in some quarters, has this unwritten expectation: If I follow you, you should follow me back. But this ignores any number of common sense reasons to not connect on a social platform. For example, on Twitter I have roughly 12 reasons I won’t follow or follow back another Twitter account. (This is an updated list from one I blogged about in 2013.) I won’t follow you if … 1. You don’t have a Twitter bio: There may be a good reason, but I can’t imagine what it is. It takes 30 seconds to say something about who you are. The same thing goes if you don’t have a…
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    socialmouths

  • The 9 Fundamentals of Executing A Successful Email Marketing Campaign

    Paras Arora
    16 Apr 2015 | 10:13 am
    No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined. So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission. How? By aligning your offerings to the persona of your customer. In…
  • Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

    Francisco Rosales
    25 Mar 2015 | 7:52 am
    Dump your Email Subscribers?! I know what you’re thinking… No, I’m not insane. In fact, I do this every year. In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same. Your email subscriber is your most important lead I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them? Let’s start by looking at the reasons why… Why you need to dump your email subscribers…
  • 10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

    Francisco Rosales
    13 Mar 2015 | 12:12 pm
    Most people look at transactional emails as… well, let’s say it… a transaction. We need to welcome you after signing up, or we need to confirm that we got your order, right? But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business. Why? Well, in email marketing you want to achieve 3 things: Get your subscriber to open your emails Get them to click through Convert those clicks into sales And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much…
  • How to Optimize Your Email Campaign through A/B Testing

    William Johnson
    3 Mar 2015 | 8:40 am
    Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect. We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts. If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails. We are talking about A/B testing your email automation campaign that tells you what works and what does not and then why. Why A/B Testing You may have…
  • How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use

    Tim Soulo
    10 Feb 2015 | 8:16 am
    Here’s an amusing thing I’ve noticed recently. There’s a gap between what the “experts” teach us about marketing on Twitter and what the Pro bloggers actually do. Everyone knows that Twitter can be a huge source of traffic, so we’re always eager to learn any new strategies that the “experts” teach us. But lately I’ve stopped listening to the “experts” and decided to take a look at how professional bloggers behave on Twitter and what brings them traffic. Here are the two popular myths that got busted right away: 1. “Experts” say: Follow relevant people Really? Let’s…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • How Exercise Can Help Grow Your Business

    David Chism
    15 Apr 2015 | 6:24 am
    A few years ago, I heard Kevin Nolan (Nolan Painting) give a brief talk about how a regular exercise plan helped him in his business. He would go on an early morning run before his morning business meetings. Kevin explained that he was more alert, creative and focused during the first few hours of those important meetings. By lunch time, his endorphins were back to “normal” levels. In order to get a second dose, he would have to go on a midday walk or run, which was not always possible. So he determined to use the mornings for his most productive times to work on growing…
  • Quick Tip on Getting Honest Customer Feedback

    David Chism
    2 Apr 2015 | 10:05 am
    Most contractors I know have some sort of survey they give to their customers when they finish the job. Many times, the surveys are long and detailed. I think for awhile that worked. Yet now with all the online reviews that are available and everything is so much more fast pace, I believe the surveys need to be shorter and right to the point. You as a contractor really want to know if your customer is a raving fan. If not, what can you do to make them customers for life? In the video below, I share one simple tip that simplifies the survey using a rating system (aka NetPromoter). It is a…
  • Quick Tip on Using Do Not Disturb Feature on Your iPhone

    David Chism
    23 Mar 2015 | 9:44 am
    I made a quick 2 1/2 minute video on how to use the do not disturb feature on your iPhone or iPad. Minimizing Distractions One of the hardest things to do with the digital age we live in is to know when to take a break from technology. We might all have different reasons of why we need to shut off the reminders and notifications. For example, I know I have heard from a few of my clients telling me that they have missed important calls from a spouse when doing an estimate, because they made it a policy to keep their phone either off or in the vehicle. With the do not disturb feature, you can…
  • Use LinkedIn For More Than Just Building Connections

    David Chism
    11 Mar 2015 | 5:59 am
    LinkedIn made some major improvements in 2014. There were times a few years ago when I wondered if LinkedIn was going to stay in the game. Many businesses moved their resources over to Facebook for a time, but I am beginning to see them slowly migrate back to LinkedIn, which I think is a great move. LinkedIn pulled through. It has once again become a very strong place for companies to network and grow their businesses. LinkedIn Isn’t Just for Quick Research I recently heard a group of experts at a painting conference discuss social media tools and best practices for painting…
  • When You’re Busy and You Know It, What Do You Do?

    David Chism
    26 Feb 2015 | 5:33 am
    Remember the song you or your kids sang in preschool, “When You’re Happy and You Know It“? There were specific actions involved and, if you were like the rest of the kids in the group singing, you would follow suit: clap your hands, stomp your feet, and say “Amen!” As odd as it might initially seem, learning these kinds of reactive responses can tie in today with your overall marketing strategy, and how you handle the natural cycles of workload and growth. Two Problems – One Solution I have two scenarios going on at the moment that inspired this…
 
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    Eli Rose Social Media

  • Your Curated Awesome for 4.17.15

    KristinZaslavsky
    17 Apr 2015 | 4:00 am
    We’re halfway through April which makes it seem like 2015 is no longer “new”. Tell the truth: are you still writing 2014 on checks or have you fully made the transition? If you spoke these sentences in 1994, you’d be crazy A Reddit user recently asked this question: “What is a completely rational sentence you could speak today, that if you said 20 years ago, people would think you were insane?” As you may expect, they are almost all technology based. Nursery Rhymes with New Click Bait Titles Click bait titles are the scourge of the Internet. But, hey, they’re effective…
  • Using Latergramme for your Instagram Scheduling

    LizJostes
    15 Apr 2015 | 4:00 am
    As the use of Instagram for business continues to increase, so does the need for Instagram photo publishing and account management tools. Just like with any other social media management tool, not all Instagram scheduling tools are created equal. But more on why this is an important issue specifically with Instagram tools in a bit. Latergramme allows you to plan and schedule your Instagram photo publishing through an app on your phone or through a browser on your computer. With an upgraded Latergramme account, you can also like and regram (meaning, repost another Instagram user’s photo…
  • What Do Your Business and Your House Have in Common?

    KristinZaslavsky
    13 Apr 2015 | 4:00 am
    I was pleasantly surprised to see the advent of Spring in my neighborhood. It came quite suddenly. On Wednesday, we had a huge snowstorm. On Saturday, it rained heartily and melted the accumulation of snow. On Sunday, it was Spring. Immediately, on that first day of Spring weather, there were weeds in my garden to pull. And that’s really the crux of the matter: maintaining your house – not even improving it, just maintaining it – takes a lot of work. I don’t claim to be perfect at these maintenance tasks but every year we get a little better. By the time we’re…
  • Your Curated Awesome for 4.10.15

    LizJostes
    10 Apr 2015 | 4:00 am
    Heeeey! Hoooo! It’s Friday! 13 Types of Blog Headlines That Will Get You More Traffic These 13 types of titles can be used for blog posts as well as email newsletters. One that you’ll want to pin for later reference, for sure. The Rise of the Full-Time Instagrammer Can you imagine if this was your job? A-M-A-zing! The April Fool’s Day Email Prank that Returned 300% More Click-throughs. No Joke. Believe it or not, pranks can be hugely beneficial to your bottom line. The New Way Brands like Hostess use Social Media: Playing Dumb Home runs in football. Touchdowns in…
  • Business Lessons from a Root Canal

    TomLogue
    8 Apr 2015 | 4:00 am
    “Oh yeah, we can fix that right up,” my dentist said as he poked my throbbing tooth. Phew, I thought, that’s a relief. “You just need a root canal. Give me just a sec and we’ll get started.” WAIT, WHAT? A ROOT CANAL? LIKE, RIGHT NOW??? Now, I’ve never been a bad dental patient. I’ve almost fallen asleep in cleanings. The sound of a drill doesn’t bother me. But this? Everyone knows a root canal is awful. It’s one of those things people use to reassure you that whatever’s happening to you, it could be worse. It could be a root canal. So that’s how my first root canal…
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    Ari Herzog's Blog

  • Be Wary of Absent Ties

    Ari Herzog
    15 Apr 2015 | 9:41 am
    …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames. Absent ties are people who you “nod” to, such as others living on your street or Starbucks baristas. I recently wrote about wanting weak ties on Facebook and LinkedIn. I still do. It’s irrelevant to me if you are…
  • Weekend Reading

    Ari Herzog
    3 Apr 2015 | 7:30 am
    Here are some articles I’ve read and shared online over the past week. I enjoyed them and you may too. Have a great weekend. Discover why Facebook is making changes to its Messenger chat application. Be repulsed by partying elephants. Read how citizen journalism is evolving. Understand why leaders should not be nice. See what a company called Banjo is poised to do online. Step up and tell your employees what to do. Celebrate yourself with selfie photography. Don’t drive in the best U.S. cities that don’t need cars. See the world through subway maps. Learn about the debate to…
  • When Wikipedia Misses the Facts

    Ari Herzog
    1 Apr 2015 | 5:30 am
    Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Pigs can’t fly but penguins can. Maybe that Wikipedia page should be edited? Or, maybe you were just pranked? In either case, I hope you have a wonderful April Fool’s Day. Thanks for reading. Please sign up to receive blog posts by email.
  • Why I Want Weak Ties

    Ari Herzog
    31 Mar 2015 | 9:31 am
    Facebook says: …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says: …the basic type of connection is a contact you know personally and who you trust on a professional level. Twitter says: …”people you may know” are based on an algorithm that makes personalized suggestions for you. I say: Befriend people on Facebook and connect to people on LinkedIn using the same rationale as Twitter. A strong tie is someone who frequently and reciprocally communicates with you.
  • Strategies and Tips on Social Media Marketing

    Ari Herzog
    30 Mar 2015 | 10:30 am
    June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and industry colleagues to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content. This is a screenshot of popular discussions as of March 30, 2015. There are over 16,000 LinkedIn members in the group today! There is a lot of spam, mostly broadcasts and few…
 
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    Oman Collective Intelligence - MPiRe

  • Curtains down

    31 Mar 2015 | 11:31 pm
    After nearly six years of blogging, getting to know lots of people, learning (and sharing) a big deal about social media...it is time for me to step aside. Blogging has been a fantastic experience and I’ll definitely miss it. I simply have no enough time any longer, or maybe the passion, to keep writing.I’ll keep the blog available for a while.  Thanks to everyone who enjoyed reading and those who took the time to comment and drop me emails.And, who knows, maybe one day I’ll start blogging again?
  • Always lock up your guns

    4 Mar 2015 | 8:33 pm
    Evolveis an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media.Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours. A very well executed campaign (by creative agency McCann), and quite funny too.Watch the video, will bring you a smile and...make you think.
  • ROP Vs Dubai Police

    24 Feb 2015 | 1:17 am
    As you might have seen already, very recently, both the Royal Oman Police and the Dubai Police released a video to showcase their capabilities.Two different approaches; the Dubai Police in an ongoing effort to get closer to the people, especially tourists, keeps showing off their amazing fleet of amazing super-cars (I already blogged about it some time ago; read it here. Check the Dubai Police latest James Bond style video below:The Royal Oman Police went a different way; probably less glamorous and definitely less expensive but also quite cool, especially if…
  • Oman best country in the world

    17 Feb 2015 | 12:21 am
    You must have come across the news that ‘Oman has been voted the best country in the world’. The prize was awarded during the 2015 World Countries Awards, the most prestigious international award ceremony in the world.Oman also bagged the several other prizes:Best Country in the World: OmanMost Beautiful Capital City In The World: MuscatBest Food in the World: Omani foodNicest People on Earth: Omani peopleSmartest people on the Planet: Omani peopleMost Handsome Men in the World: Omani menMost Beautiful Women In The World: Omani womenMost Humble Human Being on the Planet: The…
  • The perifect friend...by Nando’s

    2 Feb 2015 | 9:55 pm
    Friendship and love have always been part of the Nando's brand and its latest ‘Nando’s for Friends’ Instagram initiative celebrates nothing but great food with good companions.Both stores in Qurum and Muscat City Center have prepared an Instagram frame and a few other props for diners to use. All you need to do is get there with as many friends as possible, take a photo and tag nandosomanon Instagram including the hashtags #NandosForFriendsOman and #FriendSelfie. The three photos that gets most likes will win and all friends in the photos will get to dine for free. Not bad. That's…
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    Marketing

  • Five Steps to Flawless Video Management

    Mike Verrell
    15 Apr 2015 | 11:36 am
    Précis:  We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video content than ever as part of our social  ‘always on’ world.   Related Content:  Inside YouTube Social Customer Service, Part 5: Three Boxes to Tick…
  • Inside LinkedIn

    David Howell
    14 Apr 2015 | 4:00 pm
    Précis:  LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space? Founded in 2003, LinkedIn now boasts 350 million users across 200 countries. As the social network of choice for business professionals, it has become a social network like no other. Two new members join LinkedIn every second. LinkedIn has 187 million unique visitors each month. 40% of LinkedIn users check their profiles daily. The average time a user spends on LinkedIn is 17…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    14 Apr 2015 | 4:00 pm
    Précis:  Top social media motivations. How dirty is your social data? And top tips to become an Instagram star. The Behaviour of Innovators In a new report from Leadtail, 40 of the world’s leading innovators have their use of social media deconstructed to give an insight into how they use these channels. These innovators all actively participate in social media to discover content, conversations, and people in a way that informs and inspires their passion for innovation. Related Content:  The USM News Roundup: Latest Social Media News The USM News Roundup: Latest Social Media…
  • Inside Google Plus

    David Howell
    7 Apr 2015 | 4:00 pm
    Précis:  The death knell of Google+ has been sounded almost on an annual basis. However, with Google reorganising its management of the network, does Google+ have a future? Google+ is a relatively new social media network that opened its doors the masses in 2011. By July of that year the network had 10 million users even with as an invitation only network. Once the network was opened to anyone, the site’s user numbers swelled to over 25 million by September. Today the network boasts over 500 million active users. Related Content:  Inside WhatsApp Inside YouTube Image: …
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    7 Apr 2015 | 4:00 pm
    Précis:  Why consumers unlike a brand. How sharing images continues to dominate social network sharing and how successful has Instagram been in the UK? Images Get More Views A new infographic from Quicksprout illustrates how visual content continues to be the materials of choice when it comes to sharing. All brands should have visual content at the heart of their campaigns. There has been for some time a recognised trend with visual content – most notably video – being the most shared content across the social media space. Related Content:  Inside Facebook Inside…
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    EduTek n Social Media Advisor

  • Interested in Exploring ‘Elevate’ by LinkedIn?

    EduTek_SocialMedia Consultant
    13 Apr 2015 | 4:39 am
    LinkedIn is launching a social engagement tool ‘Elevate’ so that the employees of the companies share great content to make the company a socially engaged one. Elevate empowers employees, the company’s most credible spokes persons. Since employees will be having many connections, their sharing content will boost both employees’ as well as company’s credibility. To read the rest of the article, visit my LinkedIn blog post at http://linkd.in/1yobO3N 
  • Launched Social Media Marketing Online Course at ApnaCourse.com

    EduTek_SocialMedia Consultant
    31 Mar 2015 | 12:05 am
    I had been really busy designing, preparing content for the certificate program titled ‘Social Media Marketing’ (SMM). The course is offered at apnacourse.com because according to Mr.Sathish, Founder Director and C.E.O, ‘It is India’s only MOOC platform and the winner of the prestigious startup of the year 2014 award by Silicon India. ApnaCourse addresses a global demand for knowledge management and does so by partnering with elite institutions and individuals via video based courses’. They offer complete freedom in creating the content. Their non-interfering and friendly attitude…
  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms such as FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
 
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    Madras Geek

  • Best Portable Netbooks/Tablets Available in 2015

    Srivathsan G.K
    9 Apr 2015 | 11:34 am
    Tablets and netbooks are becoming very popular alternatives to larger devices such as laptops and typically, with popularity comes a great deal of choice. With different operating systems available, such as Apple’s iOS and Google’s Android, which are both great for streaming videos, playing games and sharing photos on social networking sites and Windows, which is perfect for creativity and productivity on the move, consumers are spoilt for choice.  The iPad Air 2 The iPad Air 2 is arguably the best tablet on the market for 2015. Although Apple products often come with a premium price…
  • Sell Mobile phone for Cash in a Quick and Simple Manner

    Srivathsan G.K
    17 Feb 2015 | 4:11 am
    Smartphones are the norm these days. Do we even remember what it was like to use those prehistoric ‘dumb’ phones? Good Lord! How did we do it? After smartphones took reign, phones that once used to be mere means of calling and texting (and an occasional game of Snake) has transcended into much important roles. It has become your camera, laptop, GPS, weather reporter, gaming platform and much more. And just when you thought that this piece of device couldn’t get any better, voila, it smacks you right in the face by flaunting some really cool feature that you in your wildest imagination…
  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
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    smcdallas.org

  • 4 Reasons to Volunteer for an SM Dallas Board Position

    Laurie Shook
    14 Apr 2015 | 1:28 am
    A surprising insight in the recent Social Media Dallas survey is that many don’t perceive there are volunteer opportunities. I’m here to dispel that notion. Volunteer opportunities are legion! Each year, board positions are available for interested members. Applications are being accepted through April 27th for the upcoming year. You can apply here. There are at least 4 solid reasons to volunteer for a board position. Enhance Existing Skills. Are you seeking to position yourself for a new job opportunity by enhancing skills such as Promotions or Communications? The work you do in…
  • Social Media Dallas Partnering with BIA/Kelsey National and the GoLocal Awards

    Teri Guill
    25 Feb 2015 | 8:54 am
    I am pleased to share that I was recently invited to be part of the BIA/Kelsey National GoLocal Awards, as a judge for the Strategic Use of Digital Marketing category. The GoLocal Awards honor the best in national brand marketing targeting local users, and I am so excited to be part of the event on behalf of Social Media Dallas! In addition to the GoLocal Awards, the BIA/Kelsey National Conference is dedicated to exploring key trends and opportunities in local spaces for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018, and they have…
  • Social Media Dallas Announces Spring Programming Line-Up

    Laurie Shook
    16 Feb 2015 | 11:50 pm
    This spring brings warm weather and hot topics to Social Media Dallas. We’ve scheduled some exciting programming to inform marketers and social media experts on subjects ranging from social media best practices, social platforms, and emerging technologies. February 19. “Does Social Advertising Deliver the Goods?” Presented by Adam Root, COO and Co-founder of SocialCentiv. We’ve heard about the decline of organic social. Hear Adam speak on how to make paid social advertising work for you. March 19. “Dallas Does SXSW.” Featuring local speakers and shortened versions of their…
  • Explosive Insights from Brian Massey on Optimizing the Blog Volcano

    Jen Holub
    7 Feb 2015 | 7:11 pm
    Photo of Brian Massey by: Sorrentino Photos Social Media Dallas was pleased to host Brian Massey, the Conversion Scientist, for our January event and what a spectacular speaker he was! In his presentation on Optimizing the Blog Volcano, Brian gave us a rare peek under the hood of his own blog, showing what he’s done to move his visitors “above the blue line” of conversion  – transforming visitors into subscribers and customers. Brian outlined four steps to turn blogs into blog-canoes:     Step 1: Create Good Content! According to Brian, 50% of the Conversion Scientist…
  • Online Marketing Specialist

    admin
    3 Feb 2015 | 5:39 pm
    Online Marketing Specialist – Fonality Fonality is looking for a bright, self-starter to join our marketing team as an Online Marketing Specialist focused on search optimization and pre-sales nurture programs. This position will report into the Director of Online Marketing and daily responsibilities will include optimizing website content to attract our target audience as well as implementing and managing pre-sales nurture programs. For consideration, and to ensure you are detail oriented, please place the Fonality logo in the top header of your resume.
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    HarveyLeach Media Training

  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
 
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    Alexis Rodrigo

  • Now Playing: The Awesomization of You

    Alexis Rodrigo
    28 Mar 2015 | 4:32 pm
    As the first quarter of 2015 comes to an end, do you feel like you need to ramp things up? In your personal life? Business or career? Is life moving too fast, and you wonder if you’re doing enough to reach those goals you promised yourself you will accomplish this time, at last? If so, then this post is for you. Recently, I joined a group called The Awesomization Nation. It’s a support group, accountability group, and mastermind group all rolled into one. But it’s the first of its kind. The Awesomization Nation is all about becoming the Awesome version of… YOU. The…
  • How to Become A Content Creation Machine: Tips From Justin Popovic

    Alexis Rodrigo
    22 May 2014 | 10:57 am
    Have you ever sat down in front of your computer to write a blog post, email, or video script, and then wonder, “What am I supposed to say now?” It happens too often. This is why at a content marketing conference, Exposure & Profit, in Toronto, Ontario, I cornered Justin Popovic for an interview. Justin (of ToolsforMotivation.com and BestQualityPLR.com) once did a 100-day challenge when he posted daily on his blog for 100 days straight. So I thought he was the perfect person to ask this question: Watch the video for his answer: Here’s what Justin said, in a nutshell:…
  • 17 Ways to Profit from Webinars

    Alexis Rodrigo
    14 May 2014 | 7:05 am
    I’ve been doing webinars since 2010, and I love them! I credit webinars for: growing my list from 300 to 2000 subscribers in 10 months making $1,000 in affiliate commission in six weeks earning hundreds of dollars with my own information products developing relationships with other entrepreneurs, some of whom have become my clients, JV partners, and real-life friends There are so many ways you could use webinars in your business. Below, I’ve listed 17 ways you could profit from webinars (in no particular order). I don’t think any other business tool has as many applications as a…
  • How To Turn Yourself Into A Lean, Mean, Productivity Machine

    Alexis Rodrigo
    19 Mar 2014 | 9:51 am
    “I’m surprised you’ve been able to function normally,” my family doctor said as she went over the results of my blood work. I had a nutritional deficiency so bad I should have been spending my entire days in bed, instead of working a full-time job, running my home business, and caring for my husband and three kids. But in fact, I had been wishing I could stay in bed all day. I wanted it so badly, I began suspecting I had clinical depression. Except I didn’t have other symptoms. I was still vain (cared for my looks) and otherwise happy. Fortunately, my work didn’t suffer. But…
  • 5 Productivity Hacks for Lazy Marketers

    Alexis Rodrigo
    12 Feb 2014 | 9:04 am
    You gotta work hard to succeed. There’s no escaping that fact. The most successful entrepreneurs and marketers attribute their success to plain, hard work. Elbow grease. “Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King Ok, point taken! But who wants to work harder than you have to? Come on, I can’t be the only lazy bum around here. So are we doomed to a life of failure? I doubt it. We can still get things done and reserve our energies for the things that really count. The things that…
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    Digital Marketing Consultancy

  • What is Mobilegeddon and how can you avoid it

    Jamie Riddell
    8 Apr 2015 | 9:00 am
    ‘Mobilegeddon’ is the impending Google Algorithm change. On the 21st April, Google will highlight mobile friendly sites in their algorithm, to the detriment of non mobile friendly websites.  If your site is mobile friendly then please move along. If you’re concerned about mobile friendliness then read on… Before we start, this site is NOT mobile friendly. It will be soon, we’ve just been supporting our clients and ensuring BirdSong Analytics as friendly as it can be. How does Google define Mobile Friendly? Mobile friendly isn’t just about being…
  • SEO Tip: How to identify the frequency of your Google indexing

    Jamie Riddell
    8 Apr 2015 | 7:04 am
     Google loves fresh, unique content.  One of the key considerations for any SEO strategy must be content. Both the quality of content and frequency of updating. The frequency is important. When Google visits your site it will check for fresh content. If your site has not been updated for some time, then Google will come back less frequently which will impact your traffic potential from natural search. With major websites, updating hourly, we can expect to Google to index hourly or less. This is broadly how you see ‘live’ results within Google search results.  How often does…
  • 5 Ways to Stop Comment Spam on your WordPress blog

    Jamie Riddell
    25 Feb 2015 | 3:54 am
    Comment Spam can be such a pain. If left unchecked it can harm your website with malicious links, damaging your site credibility and providing a bad user experience. However, it is actually very easy to prevent comment spam without totally closing comments altogether. Here are 5 ways to prevent comment spam. 1. Implement Akismet This plugin is the default solution from WordPress. Akismet has it’s own constantly updated database of spam terms and locations. Implementing Akismet will monitor your comments and flag any comment that looks suspicious for  your to review. For this Akismet…
  • 5 Tips for Creating a Succesful Flipboard Magazine

    Jamie Riddell
    17 Mar 2014 | 9:42 am
    Flipboard is rapidly growing to become an important publishing platform for brands and publishers. With over 50 million users, Flipboard has the audience to start requiring attention. At Easter, Flipboard announced the ability for any user to create their own magazines. These magazines had the beautiful style synonymous with Flipboard with content being flipped by their members. In the first week alone, over 100,000 magazines were created.  We jumped in early to create beautiful magazines, constantly changing the covers for great results. Since launch, our most popular magazine, ‘A New…
  • Snapchat More Popular Than Twitter Among 12-24-Year-Olds

    Jamie Riddell
    11 Mar 2014 | 7:24 am
    A new report from Edison Research and Triton Digital points to  The study – which measured adoption of 10 different social networking platforms – also found that 30% of 12-24-year-olds have used Vine. But it’s still Facebook-owned properties that take the lead among youth: 80% have a personal profile on Facebook, while 53% have a personal account on Instagram. You can read the full article here                 This report helps us better understand the potential scale of Snapchat without any hard numbers from the company itself. As you may…
 
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    Kommein

  • Social Media Marketing All in One for Dummies – 3rd Edition – On Sale Now & Available for Review

    Deb Ng
    7 Apr 2015 | 5:46 am
    I’m pleased to announce my third book – actually a rewritten & updated version of my second book, co authored with  Jan Zimmerman  -Social Media Marketing All-in-One For Dummies – is now on sale. It seems funny now but… Social Media Marketing All-in-One For Dummies  was quite an adventure. I wrote much of it over last summer after a tree in our backyard was struck by lightning and we lost our WiFi connection, a connection that hasn’t worked the same since. For several months I had to rely on coffee shops and kind neighbors (thanks, Sarah!)  in order to…
  • Facebook Is What I Show You

    Deb Ng
    26 Mar 2015 | 5:42 am
    If you were to judge me solely by my Facebook posts, you would see someone who is witty ( I hope), provocative (I’ll let you decide),   self deprecating, well-read (if Radar Online and TMZ make one well read), up on current affairs, rocking the parenting, and ever so connected and  successful. At least that’s the me I’m putting out there. Also, if you were to judge me solely by my Facebook posts, you might consider me someone who spends entirely too much time on Facebook and you would be absolutely right. You have the right to make that judgement because  I make the…
  • 5 Reasons Your Blog’s Slideshows Are Killing Me

    Deb Ng
    24 Mar 2015 | 5:12 am
    Enough with the slide shows on your blog already. I know why you do it. I know you get more page views and more opportunities to show your advertisers you’re getting more pageviews, but for me – your average reader – slide shows suck. Very few bloggers do them right and as a result I won’t spend much time on posts with slide show. Here’s why: 1. Blog slideshows are an assault on my senses As I said, very few blogs do slideshows right. In most cases the photos are too slow to load and the page the slide show is hosted on is surrounded by ads.   While waiting for…
  • Public Typo Shaming: The Passive Aggressive Approach to Good Grammar

    Deb Ng
    6 Mar 2015 | 6:18 am
    Yeah, I typo but it’s rarely ever intentional. I read through my work, I make corrections, and sometimes I go through several rounds of editing before I publish. Still, I miss things. We all do. So while I do agree we should all proofread our stuff before hitting “Publish” or “Send,” there are times when I’m willing to see past a typo to the bottom line. Casting the First Stone Everyone from CEOs to newspaper executives leave a typo behind. Yes, it can be cringe-worthy. Yes, it can be distracting. But is it so distracting that I will call that person out…
  • Freelancing Doesn’t Look Like This:

    Deb Ng
    26 Jan 2015 | 11:08 am
    While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that freelancing is this easy, carefree, barefoot, lifestyle. It couldn’t be farther from the truth. Let’s put aside the fact that the woman in the photo is sitting on an extremely rocky beach. I mean, comfort isn’t essential for anyone working full time at anything, right? I know that when I need to dig in and get work done the first thing I do is look…
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    Jeffbullas's Blog

  • 21 Awesome Facebook Facts and Statistics You Need To Check Out

    Jeff Bullas
    16 Apr 2015 | 8:01 am
    It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t. That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary. You may also have noticed I used it in the “headline”. But I couldn’t help myself. That is maybe one time too many. Sorry. So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as…
  • Is Facebook Winning the Video Marketing War?

    Juan Jose Mendez
    15 Apr 2015 | 8:01 am
    The war among social media juggernauts is no news; Facebook, Twitter and Google+ have been battling for years to get the crown. We know who has won that. But this year is quite special: two of the most important social networks are attacking the mighty YouTube together in its own battlefield. Video marketing! Read on and find out how Facebook and Twitter are developing their video marketing arsenal and learn how your online business can take advantage of this war! Facebook: Marc Zuckerberg hints a war on YouTube. A few weeks ago, Facebook released a public video-data analysis, revealing a…
  • Digital Marketing Tips: Do You Have a Traffic Problem or a Conversion Problem?

    Jeff Bullas
    14 Apr 2015 | 8:01 am
    When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks. This awareness was driven in part when I read the book “The New Rules of Marketing and PR” by David Meerman Scott. It was an insight that changed my life forever. It was also a pivotal shift in marketing. You no longer needed to pay the mass media gatekeepers. You could build and reach your audience…
  • How to Grow an Email List: 3 Case Studies on How Silly Online Quizzes Produce Serious Business Leads

    Josh Haynam
    13 Apr 2015 | 9:01 am
    You have seen those stupid headlines. They are everywhere. Buzzfeed, Viral Nova and Upworthy and on many other new age media sites, blogs and websites. The headlines lead to content which are interactive quizzes. Why Are You Single? What character from “It’s Always Sunny in Philadelphia” Are You? What’s Your Hidden Talent? Even though you know it is click-bait you can’t help yourself. You have to click. Why? They tap into our curiosity gene. Often they get 1 to 2 million views and are shared at high velocity on Facebook and Twitter. But they aren’t new.
  • Content Marketing Tips: 5 Cues Every Cool Content Marketer Should Take From Rap Music

    Ben Shwartz
    9 Apr 2015 | 9:01 am
    Regardless of your musical preferences (or biases), you have to give credit to the wordsmiths dominating the hip-hop industry. While some may pay more attention to high-end models and bottles than to major world crises, gifted rappers have the ability to communicate even the most mundane–sometimes even inane–messages to their respective audiences. But once you sift through the expletives and scantily clad rap video babes, you’ll find there’s a few content marketing lessons to be learned from these crafty artists. If you think marketing and rapping have little to nothing in…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 5 Signs Your Company’s Blog Is Failing

    Dave Schneider
    17 Apr 2015 | 5:45 am
    You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern. […] Author information Dave Schneider Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses,…
  • 45+ Reasons to Attend the Social Tools Summit

    Neal Schaffer
    17 Apr 2015 | 3:45 am
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently…
  • 5 Top Social Media Sites Used by Chinese Girls

    Olivier Verot
    16 Apr 2015 | 5:45 am
    China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social…
  • 4 Rules to Build a Lasting Relationship with an Influencer

    Raymond Morin
    15 Apr 2015 | 5:45 am
    Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. In my most recent articles, I emphasized the importance for professionals and CEOs to build a digital identity, personal branding, and develop lasting relationships with the leaders in their sector. As with any human-to-human […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for…
  • How Businesses Can Get Started Using Pinterest

    Jeff Sieh
    14 Apr 2015 | 5:45 am
    Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Below are the steps and best practices for a business to get started on Pinterest. Create A Business Account Pinterest’s Terms of Service states, “If you want to use our […] Author information Jeff Sieh Jeff Sieh contributes a monthly column on Pinterest. Jeff is Creative Director at His Design, Inc and Head Beard at Manly Pinterest Tips where he is creator and host of The Manly Pinterest Tip Show. With top tips, pop culture,…
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    Social Media DDS

  • Spring Break Social Media Style

    SocialMediaDDS
    13 Apr 2015 | 5:00 am
      In the Midwest, we generally need all of the help we can get to really feel the “spring love”.  The weather is sketchy at best and continues to tease us with bursts of warm weather and then torment us with rain, sleet and yes, even snow. Get to the point Claudia! Social media can […]
  • Social Media Best Times to Post

    SocialMediaDDS
    30 Mar 2015 | 5:00 am
      I must get asked about the best times to post to your social media channels at every event I attend.  I never did the analysis myself and relied on bits and pieces of information that I have gleaned over the years along with actual experience.  But recently I came across this awesome infographic that […]
  • Did You Know? Scheduling Your Social Media Posts

    SocialMediaDDS
    23 Mar 2015 | 5:00 am
      So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting! Did you know? You can […]
  • Did You Know? Instagram is a Social Media Game Changer

    SocialMediaDDS
    16 Mar 2015 | 5:18 am
      In keeping with the Did You Know series that shared Twitter Tips and Facebook Tips, I am going to share some tips as to how businesses can use Instagram.  Instagram is actually one of my favorite social media channels and I feel that all businesses should have an Instagram account.  Here’s why. Did you […]
  • Did You Know? Facebook Tips for Your Social Media Adventure

    SocialMediaDDS
    9 Mar 2015 | 5:00 am
      Last week’s Social Media DDS post on Twitter tips for your social media adventure was a huge hit so, I thought I would continue sharing some helpful tips as you find your way through the social media jungle.  This time, I am going to focus on Facebook. Did you know… You need to have […]
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    Joshua Swodeck

  • What If You Just Stopped

    swodeck
    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    swodeck
    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
 
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    blog

  • Learn how local businesses compete in the Digital Age

    Heidi Burns
    17 Apr 2015 | 12:09 pm
    Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging more digitally, local businesses must compete for customers with companies around the world. Think about this: 85% of consumers searching for local businesses read reviews when deciding where to go. In the midst of this dynamic shopping landscape, technological advancements are giving local businesses a new edge in attracting and converting local customers. This is taking place through a…
  • Making Business Insights work: From the market to the manufacturing line

    Christopher Baldwin
    13 Apr 2015 | 2:50 pm
    “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” – Dr. Seuss Business Insights (BI). How’s that for a loaded term? Everyone talks about it, but the whole theme of BI in marketing seems to be overwhelming the industry. So, how has talking about something so sensical, somehow become ambiguous? From the boardroom to the broadsheet, BI has become a term that baffles, confuses and alludes its audience without actually explaining anything of value. Firstly, I find the way a lot of people talk about ‘insights’ and what they…
  • The ‘What, How and Why?’ of Social Media ROI

    Christopher Baldwin
    8 Apr 2015 | 3:24 pm
    It’s 2015 and Social Media matters. You just need to look at the investment going into this space, across our industry. The latest research from Forrester suggests that retail marketers will spend £3.4bn ($5.2bn) per annum on social media by 2019, that’s a 10.5% compound annual growth rate. That’s all fine and well, but how do we actually use Social Media as marketers? Social Media Marketing is broadly concerned with the creation and utilisation of relationships in the context of the marketplace. Social Media execution is tricky, from the platforms you use, to the way you converse and,…
  • Move over tech, the real winners at SXSW are brands 

    Summer Daoud
    3 Apr 2015 | 7:35 am
    That moment when South by Southwest is over and you realize you still get to live in Austin. Ahhhh. Fortunately Bazaarvoice is headquartered in this booming town, and I love playing host during these ten days of interactive, music, and film. No, not just to the array of couch crashers, but to our clients and partners who come from all over the world to participate in this event. In the past, the biggest splash came from the tech companies like us, building their brands and throwing parties for clients. In recent years, however, we’ve seen the flip to consumer brands—not only attending for…
  • Building consumer-generated content into the brick-and-mortar experience

    Christopher Baldwin
    23 Mar 2015 | 6:35 pm
    We’ve all seen it in the news - but in spite of the unwavering headlines, announcing the timely death of brick-and-mortar retail, we seem to have hit a wall. New stories are emerging in the industry, which suggest that brick-and-mortar still holds importance in the marketplace. The truth is, that physical stores still have sizeable, significant and strategic business benefits for retailers and brands alike. From the American retailer LL Bean to Google, organisations are re-building their bridges to the abundant offline world. But, why? “The Experience Economy” – that’s why. In a…
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    Justin Kownacki

  • 6 Life Lessons from SXSW

    Justin
    23 Mar 2015 | 6:32 pm
    I spent six days in Austin enjoying the 2015 SXSW Film program. Like any conference that’s also a nonstop party, this year’s lineup was inspiring, informative, and over too soon. Here are six takeaways that stuck with me. “The cavalry is not coming.” – Mark Duplass Sound depressing? Well, wait a second. In his heartfelt … Continue reading 6 Life Lessons from SXSW
  • 10 Things Every Freelancer Needs

    Justin
    3 Mar 2015 | 4:36 pm
    Some people dream of quitting their day jobs in order to freelance, but the fear of “what could go wrong” keeps them from making the jump. I’ve done it twice now, once in 2005 and again in 2014. Both times, I did some things well and other things badly. And both times I loved the … Continue reading 10 Things Every Freelancer Needs
  • How Creators Can Win in the Post-Facebook Economy

    Justin
    17 Feb 2015 | 8:25 pm
    “What happens when there’s no independent media left?” A decade ago, this question was unthinkable. In 2005, “new media” was still new and its rules were largely unwritten. To put this in perspective, in 2005 Steve Jobs announced the iPhone’s new video capability by showcasing Tiki Bar TV, a no-budget podcast that was literally filmed … Continue reading How Creators Can Win in the Post-Facebook Economy
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck … Continue reading Why I Quit My Day Job
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 … Continue reading How Social Media Destroyed Itself
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    Building Social Bridges

  • How the Experience Cloud Will Redefine Modern Business

    Ekaterina Walter
    2 Apr 2015 | 6:00 am
    A loyal customer of more than five years has an issue with one of your products. She tweets at your brand, hoping for a quick resolution. Your community manager replies, providing her with the email address of your customer care department. But when the customer contacts you, your system sends her the typical automated “we’ll be back to you in the somewhat near future” message. Unsatisfied, she picks up the phone. After being “ping-ponged” from one department to the next, she’s finally connected to a live agent. This person, however, informs her that she’ll have to stop by a…
  • The Experience Economy: The 5 Pillars Of Successful CXM

    Ekaterina Walter
    17 Mar 2015 | 6:08 am
    Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through “renting” experiences. Rather than building their iTunes library, people are happy to subscribe to Spotify for access to tens of thousands of songs for a variety of occasions. As a substitute for buying a new dress for every occasion, women can now rent one from the dream closet of Rent the Runway. The American dream may in fact no longer be a house and a car, but a great AirBnB and Uber on…
  • 4 Brands That Stole Our Hearts On Valentine’s Day

    Ekaterina Walter
    23 Feb 2015 | 2:04 pm
    Valentine’s day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest to pretend it doesn’t exist. For advertisers though, the feelings of love are unanimous. And it’s no wonder, with the average celebrant spending $142.31 on the holiday, up from $133.91 in 2014 according to the National Retail Federation. Of that spending, which is expected to have reached $18.9 Billion, it’s projected that 53.2% people bought candy, 37.8% bought flowers, 21.1% bought jewelry, and 35.1% spent money on a special night out.
 
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    BSitko

  • Ratings and Reviews – Oversaturation or Maturation?

    bsitko
    8 Apr 2015 | 4:54 am
    Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had…
  • Set Your Data Free

    bsitko
    30 Jan 2015 | 5:39 am
    Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense…
  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
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    SociableBlog

  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
  • 9 Actions That Define a Working Day In The Life of a Social Media Marketer

    Michael Georgiou
    13 Apr 2015 | 8:17 am
    Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base. To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI. Apart from carrying out a social media strategy effectively, which are the…
  • Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

    Bidisha Gupta
    1 Apr 2015 | 11:55 am
    What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours you will get your desired…
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    Kikolani

  • Fetching Friday – 30 Posts on Marketing and Productivity

    Kristi Hines
    10 Apr 2015 | 12:46 pm
    Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Ways Content Marketing is Going to Change in 2015 by John Rampton Social Sharing: How to Get More People to Share Your Content by Michael Stelzner Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content by Simon Penson 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site by Brian Dean How Often Should Companies Blog? [New Benchmark Data] by…
  • Fetching Friday – 23 Posts on Marketing and Productivity

    Kristi Hines
    3 Apr 2015 | 10:00 am
    Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 5 Ways Blogging Changed My Professional Life by Jordan Fried A Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon 7 Companies That Are Dominating Content Marketing by John Rampton Search Engine Marketing What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday by Rand Fishkin Spam Score: Moz’s New Metric to Measure Penalization Risk by Rand Fishkin…
  • Conference Spotlight: Build Grow Scale LIVE

    Kristi Hines
    30 Mar 2015 | 12:11 pm
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following. Funnel Building – Learn about funnel design, psychology, and building methods. Ecommerce Strategy – Private…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    27 Mar 2015 | 8:00 am
    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner The 10 New Rules Of Visual Content Marketing by Paul Bingham Advanced Content Analysis in Google Analytics by Jeff Sauer 10 Trends Shaping the Future of Branded Content by James Cooper 10 Skills a Digital Marketing…
  • Fetching Friday – 33 Top Posts on Marketing and Productivity

    Kristi Hines
    20 Mar 2015 | 10:00 am
    Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Craft Headlines That Draw People to Your Content by Heidi Cohen Video Blogging: How to Become a Video Personality by Michael Stelzner Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen The Art of Concision: How to Effectively Make Your Point in Fewer Words by Isla Mcketta 10 User Generated Content Campaigns That Actually Worked by Eric Siu Content…
 
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    Cendrine Marrouat Photography

  • Towards Mar Musa, Syria

    Cendrine Marrouat
    16 Apr 2015 | 10:35 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Redbubble.
  • French countryside

    Cendrine Marrouat
    14 Apr 2015 | 1:36 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • A lonely column

    Cendrine Marrouat
    13 Apr 2015 | 9:24 pm
    Original size: 3456 × 5184 pixels Buy the print and merchandise at Redbubble.
  • Between old and new

    Cendrine Marrouat
    12 Apr 2015 | 10:29 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • A duck pond (2)

    Cendrine Marrouat
    12 Apr 2015 | 2:05 am
    Original size: 5184 × 3456 pixels Buy the merchandise at Redbubble.
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    Digital Royalty

  • Social Snacks, Episode 12

    Darren Flores
    3 Apr 2015 | 11:02 am
    This week we dive into some new updates from Tumblr, Lord & Taylor’s new Instagram campaign, and John and Chelsea go head to head with Meerkat and Periscope! The post Social Snacks, Episode 12 appeared first on Digital Royalty.
  • Music to the tune of Facebook

    Chelsea Hartling
    30 Mar 2015 | 5:04 pm
    Facebook made a major update this week that sounds like music to our ears. Musicians, bands, independent artists, and their fans can rejoice because this update is a win/win for everyone. Here’s the deal: Facebook added a subscribe button to the Events section of all Pages on desktop and mobile that once clicked, sends you a notification whenever that Page hosts an event near where you live. So why is this update important for the music industry? Check this out. One of my favorite artists, Josiah Leming, came to town a few months ago and I had no idea. I follow him on every single…
  • Social Snacks – Episode 11

    Darren Flores
    27 Mar 2015 | 10:20 am
    What do Meerkat’s, St. Bernard’s, and Catfish have in common? Social media at this year’s SXSW Interactive Festival (seriously!). Saddle up and check out our special roundup of the best social integrations that came out of this year’s festival in Austin, Texas. The post Social Snacks – Episode 11 appeared first on Digital Royalty.
  • Tech in the 21st Century

    Kathy Banez
    25 Mar 2015 | 12:54 pm
    Just 209 days until Marty McFly and Dr. Emmett Brown travel to our present day. Are you counting down the days like I am? Well, mark your calendars because on October 21, 2015 at 4:29pm, we’ll be able to officially compare how technology has advanced in last the 30 years. What will we have to show? I just got back from SXSW and saw some pretty cool stuff that might change the way we use social media, how we see the world, and how we get from point A to point B. Exhibit A: Wearable Technology Technology is getting avant-garde especially with the Moto 360 and the soon-to-be released Apple…
  • Hakuna Matata, Meerkat!

    nicole
    20 Mar 2015 | 9:42 am
    You may have heard of a little app called Meerkat over the last few days. And sorry, but no – it’s not an actual mongoose or your favorite Disney character, Timon. Meerkat is an app that has been in development for more than 2 years, but recently exploded in popularity after its appearance at SXSW (and after a little bit of retaliation from Twitter). Many are saying that this is the first app to really takeoff at SXSW since Foursquare, or even since Twitter’s launch in 2007. So what exactly is it? Meerkat is a video streaming app, which up until recently utilized Twitter’s social…
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    agency 2: Social Media Agency

  • Social Media: Connecting the dots

    agency2
    27 Mar 2015 | 5:34 am
    On Tuesday 31 March, 2015 our director Joel Davis, will chair a presentation at the DMA in central London. What is the DMA? The biggest marketing body in Europe, the DMA aims “to connect, enable and inspire our members to drive business growth” primarily through digital communications. Their objective includes facilitating a marketing evolution of growth at both a business and industry level. The presentation is called Social Media: Connecting the dots and will touch on various aspects of social including successful strategy, integrating social media with other channels, current…
  • Is Meerkat the next big social app?

    agency2
    24 Mar 2015 | 6:14 am
      It’s the talk of the town. A real-time video app set to take over the world. Is it really promising as a new social platform?   The live-streaming app allows users to play videos on their Twitter feeds, as they happen. According to The Independent, since its launch on 27 February, Meerkat has attracted more than 120,000 users. Not bad going for under a month.   Is ‘Meerkatting’ set to become the new way of communicating? Can it outlive its strong start and emerge as a big social network in its own right?   “The difference between Meerkat and, say, YouTube or…
  • Facebook Relevance Score – Top Tips

    agency2
    4 Mar 2015 | 9:58 am
    The relevance score is valuable towards further identifying the strength of your ad campaigns. It is important to note, it will not only affect the cost of your ads, but will also affect the visibility of your ads. (See here for Facebook’s announcement on the relevance score.) Facebook places high importance on relevance, in order to track what will be shown in an individual’s newsfeed. In essence, obtaining a high relevance score will decrease your costs; the more successful your ad in terms of targeting and engagement, the lower the delivery costs. On the flipside, if your ads are…
  • Social for selling

    agency2
    6 Feb 2015 | 8:27 am
    A new report by Shareaholic this week highlighted the following: Social media has become the number one driver of ALL website referral traffic. In 2014, the figures rose from 22.71% to 31.24%, a massive increase over this time period. This is a significant opportunity to consider; although this growth may not be sustainable, it is definitely something for businesses to focus their marketing campaigns on now. Which channel is the biggest referrer? Unsurprisingly, Facebook is still tops by a wide margin (24.63% in December 2014 vs. next best channel Pinterest at 5.06%). Despite the challenges…
  • Social Media Networking By Age Groups

    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
 
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • Top 5 Reasons Why Big Data and Analytics Projects Fail – Part 1

    Harish Kotadia, Ph.D.
    22 Mar 2015 | 8:33 pm
    A lot has been written about success and failure of Big Data and Analytics projects in recent times. Unfortunately, most of the articles and blog posts on this subject fail to highlight real reasons why Big Data projects fail. Given below are top 5 reasons, in my opinion, why most Big Data and Analytics project fail. They are: 1. Failure to define use case in objective terms 2. Failure to use right technology 3. Failure to focus on business requirements first, technology next 4. Failure to leverage all available data sets and assets 5. Failure to effectively use power of advanced analytics In…
  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
  • From Data to Information to Insights: Changing Role of #CIO

    Harish Kotadia, Ph.D.
    27 May 2013 | 8:45 pm
    There was a time not too long ago (late 1970s to be precise) when companies use to have Electronic Data Processing department and EDP Managers to manage data processing function. EDP department evolved to become Management Information Systems department in early 1980s and MIS Manager ran the show when it came to ‘computerization’ initiatives as it used to be called back then. As technology evolved from mainframes to client-server computing and with the rise of personal computers (PCs) or desk-tops, adoption of information technology across organization picked up pace and IT was no…
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    barnraisersllc.com

  • 21 surprising facts on companies with Social CEOs

    Rob Petersen
    12 Apr 2015 | 6:29 am
        79% of Inc CEOs have an active social media presence 30% of Fortune CEOs have an active social media presence 50% of these CEOs are most active on Twitter, 47% on LinkedIn and 45% on Facebook (source: CEO.com) The 10 most active Social CEOs are: Richard Branson: Founder, Virgin Group Jeff Weiner, CEO, LinkedIn Msrissa Meyer, CEO, Yahoo Adriana Huffington, Group President, AOL Elon Musk, Chairman/CEO, Tesla Motors Anand Mahindra, Chairman and MD, Mahindra & Mahindra Kaifu Lee, Chairman/CEO, Innovation Works Jeff Immelt, CEO GE Jack Welch, CEO, Welch Management Institute…
  • What does Ricky Bobby know about SEO? 31 stats

    Rob Petersen
    4 Apr 2015 | 5:05 am
        “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is…
  • 10 best brand examples of social media engagement

    Rob Petersen
    29 Mar 2015 | 7:24 pm
      Americans spend more time on social networks than any other internet activity, including email (source: Business Insider). This fact may be a key reason many brands pursue social media, but it’s an even better reason why they should have a social media engagement plan, first. Social media engagement is communicating in a distinctive way so your audience pays attention and has a relationship with your brand in a two-way conversation. A recent survey of 45 CMOs found the majority of CMOs don’t know the definition of engagement. How to brands practice social media…
  • 12 ways Organic Search and Paid Search work better together

    Rob Petersen
    21 Mar 2015 | 6:37 pm
        In Chinese philosophy, yin (the shady side) and yang (the sunny side) describes how apparently opposite or contrary forces are actually complementary, interconnected and interdependent in the natural world. In digital marketing, yin and yang apply to the way organic search and paid search work. Organic Search (Search Engine Optimization (SEO) is the the process of obtaining a natural placement on search engine rank pages using keywords, keyword analysis and link popularity.  The goal of SEO is to attract users organically without paying for it. Paid Search (Search Engine…
  • 6 insights into the social media paradox

    Rob Petersen
    15 Mar 2015 | 6:31 am
          Socio media-logy – how digital and social media marketing work from Rob Petersen 50% of business owners have increased their time on social media 55% state they use Facebook, Twitter and the other major platforms for customer acquisition and sales leads 60% say they see no results (source: Forbes) Why do so many companies put so much time into activities that don’t produce results? A paradox is an absurd or seemingly self-contradictory statement that, when investigated, is well-founded and true. These facts say there is a paradox (or paradoxes) about the way…
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    Windmill Networking is Now Maximize Social Business

  • 5 Signs Your Company’s Blog Is Failing

    Dave Schneider
    17 Apr 2015 | 5:45 am
    You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern. […] Author information Dave Schneider Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses,…
  • 45+ Reasons to Attend the Social Tools Summit

    Neal Schaffer
    17 Apr 2015 | 3:45 am
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently…
  • 5 Top Social Media Sites Used by Chinese Girls

    Olivier Verot
    16 Apr 2015 | 5:45 am
    China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social…
  • 4 Rules to Build a Lasting Relationship with an Influencer

    Raymond Morin
    15 Apr 2015 | 5:45 am
    Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. In my most recent articles, I emphasized the importance for professionals and CEOs to build a digital identity, personal branding, and develop lasting relationships with the leaders in their sector. As with any human-to-human […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for…
  • How Businesses Can Get Started Using Pinterest

    Jeff Sieh
    14 Apr 2015 | 5:45 am
    Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Below are the steps and best practices for a business to get started on Pinterest. Create A Business Account Pinterest’s Terms of Service states, “If you want to use our […] Author information Jeff Sieh Jeff Sieh contributes a monthly column on Pinterest. Jeff is Creative Director at His Design, Inc and Head Beard at Manly Pinterest Tips where he is creator and host of The Manly Pinterest Tip Show. With top tips, pop culture,…
 
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    Social Media Simplify

  • Net Neutrality in Assamese: “নেট নিউট্ৰেলিতি আৰু আপোনাৰ ভৱিষ্যত”

    Syed M Raza
    12 Apr 2015 | 12:59 am
    Tweet এক সুন্দৰ ভৱিষ্যতৰ গুৰিতে হ’ল প্ৰগতিশীল পৰিৱৰ্ত্তন আৰু সমাজৰ প্ৰগতিৰ মাপকাঠি হ’ল নৱপ্ৰজন্মৰ গুণসমপন্ন শিক্ষা । এই দুয়ো ক্ষেত্ৰতে আজিৰ যুগৰ সৰ্ব্বোত্তম উদ্ভাৱন হ’ল “ইণ্টাৰনেট”।Img Source: Freepress-- নেট নিউট্ৰেলিতি নো কি?নেট…
  • Entrepreneurship Education through Digital & Social Media: EOP - IIE

    Syed M Raza
    26 Jan 2015 | 7:28 am
    Tweet At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a…
  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
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    Heidi Cohen

  • Contagious: Why Things Catch On – Book Interview

    Heidi Cohen
    18 Apr 2015 | 3:00 am
    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger…
  • Don’t Panic! Avoid The Content Creation Crunch

    Heidi Cohen
    15 Apr 2015 | 3:00 am
    Are you crunched to develop content on time? Here's a 10 point checklist to help you streamline content creation. Key: Get the basic down before you start. The post Don’t Panic! Avoid The Content Creation Crunch appeared first on Heidi Cohen.
  • 2015 US Teen Social Media Use: What You Need To Know

    Heidi Cohen
    13 Apr 2015 | 3:00 am
    Do you know what teens are doing on social media and what this means for your marketing? Here is the 2015 US teen social media use with charts to guide you. The post 2015 US Teen Social Media Use: What You Need To Know appeared first on Heidi Cohen.
  • Global Content Marketing – Book Interview

    Heidi Cohen
    11 Apr 2015 | 3:00 am
    Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Heidi Cohen inverviews author, Pam Didner. The post Global Content Marketing – Book Interview appeared first on Heidi Cohen.
  • How To Get Your Blogging Mojo Back: 10 Tips

    Heidi Cohen
    10 Apr 2015 | 3:00 am
    Do you feel like you've hit a brick wall with your blog? You may have Dunkin Donuts blogging syndrome. Here are 10 tips to get your blogging mojo back! The post How To Get Your Blogging Mojo Back: 10 Tips appeared first on Heidi Cohen.
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    The Future Buzz

  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
 
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    My Community Manager » My Community Manager -

  • #CMGRHangout presents: Building Community with Video (Storify)

    Sherrie Rohde
    18 Apr 2015 | 2:27 pm
    This week on #CMGRHangout Jonathan Brewer, Dom Garrett and Sherrie Rohde hosted Neil Cauldwell, Brian Fanzo, Marissa Ferraraccio, Lorrie Guerrieri and Vincenzo Landino as panelists to discuss the pros and cons of different video types through personal experiences as well as share tips to push the creative limits. If you missed us live, catch the video and tweets below![<a href=”//storify.com/myCMGR/cmgrhangout-presents-building-community-with-vide” target=”_blank”>View the story “#CMGRHangout presents: Building Community with Video” on…
  • #CMGRHangout presents: Building Community with Video (Preview)

    Sherrie Rohde
    16 Apr 2015 | 6:09 pm
    Periscope or Meerkat? Livestream, Google+ HOA, Ustream, Twitch, Nurph or another one I’m likely missing? Lately new video platforms have been springing up all around us. Last year we spoke with a few community managers in video communities, and some of them gave us fantastic tips like how to loosen up before getting on camera. This week we’re going to take that in a slightly different direction to discuss the pros and cons of different video types through personal experience as well as share tips to push the creative limits.Join us for this week’s #CMGRHangout panel on…
  • #CMGRHangout presents: Connecting with your Community (Storify)

    Sarah Nagel
    10 Apr 2015 | 1:34 pm
    Community managers have the job of connecting and relating to everyone in their community- regardless of location, cultural differences, age and so many other factors. This week, we chatted with a panel of community managers who know what it means to form relationships. They’re expert connecters and know how to be (or make the brand) likable.[View the story “#Cmgrhangout presents: Connecting with your Community ” on Storify]The post #CMGRHangout presents: Connecting with your Community (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Connecting with Your Community (Preview)

    Sherrie Rohde
    8 Apr 2015 | 5:59 pm
    As community professionals, we learn how to connect with almost everyone we meet, but it isn’t always easy. From topics that aren’t core to who you are, to cultural differences, to generational gaps, we are constantly on our toes and looking for common ground. The good news is, as we work on this core skill of connecting, it becomes so natural we instead need to remind ourselves not to relate to every story our friends and family are trying to tell us when “off duty.”Join us for this week’s #CMGRHangout panel on Friday, April 10th at 2pm EDT to trade stories and…
  • 3 Tips from an Experienced Community Manager

    Emma Cunningham
    7 Apr 2015 | 7:08 am
    So, community management. Like last week’s #CMGRHangout panelists, I’ve #btdt and bought the t-shirt, so I’m happily able to impart some wisdom. Or something.I started managing my first community at twelve. It was called the Young Authors Club, I think, or maybe the Young Writers Club, or something like that. We were a bunch of nerdy, angsty (mostly) girls who felt lonely and wrote extremely dark and depressing poetry in order to feel kinship. Believe me when I tell you I’ve never worked as hard to keep a community happy as I did at that one. Nothing tops a tween or…
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    Shoutlet

  • Industry Leaders Share Trends at Launch of New Crowdsourced Social Media Book

    Ana de Jesus
    17 Apr 2015 | 7:12 am
    This week we attended the launch of Damian Ryan’s latest book “Understanding Social Media” in London. Following on the success of his bestselling book “Understanding Digital Marketing,” Ryan’s latest contribution to the digital space was created with the collaboration of 65 industry professionals who shared their experience, advice, and tips for different sections of the (more...) The post Industry Leaders Share Trends at Launch of New Crowdsourced Social Media Book appeared first on Shoutlet. Click the headline to read more.
  • An Intro to Social Ads Retargeting

    Kara Martens
    16 Apr 2015 | 8:15 am
    If you were creating social ads based on a checklist of must-haves, making sure your ad is relevant to those who see it would be near the top of that list. Facebook even recently created a Relevance Score to help steer marketers in the right direction. Social ad campaigns often use demographic and behavioral targeting (more...) The post An Intro to Social Ads Retargeting appeared first on Shoutlet. Click the headline to read more.
  • Crafting Your Multichannel Social Media Strategy [Webinar Recap]

    Guest
    6 Apr 2015 | 8:26 am
    This is a guest post by Luke Brynley-Jones, Founder & CEO of UK-based social media agency, Our Social Times. How should you develop a multichannel social media strategy? This was the question I posed to my expert panel in a fascinating webinar last week, which included Adam Kay (VP EMEA, Shoutlet), Alexandra Gorman (Social Media Manager, (more...) The post Crafting Your Multichannel Social Media Strategy [Webinar Recap] appeared first on Shoutlet. Click the headline to read more.
  • What a Co-Branded Social Media Campaign Can Do for Your Brand

    Kara Martens
    2 Apr 2015 | 8:36 am
    Are two brands better than one? When they partner up on a social media campaign, they certainly can be. Working with another brand with similar target audiences, missions, and voices can elevate the results either brand would have had on its own. A few of the upsides to partnering on a social media campaign include: (more...) The post What a Co-Branded Social Media Campaign Can Do for Your Brand appeared first on Shoutlet. Click the headline to read more.
  • How Social Data Insights Will Change the Way Brands Operate

    Ana de Jesus
    30 Mar 2015 | 7:26 am
    “Pushing out informative content, in the right moment and in a timely manner that drives quantifiable results, should be the focus of every brand,” said Greg Gerik, VP Product Marketing and Services for Shoutlet, when referring to the current state of social media at the recent Shoutlet London Social Marketing Seminar, ‘What’s Next in Social (more...) The post How Social Data Insights Will Change the Way Brands Operate appeared first on Shoutlet. Click the headline to read more.
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    The Technology Cafe

  • VIDEO: William Shatner’s Plan To Save California From Drought

    Samir Saleem
    17 Apr 2015 | 6:58 pm
    Actor and philanthropist William Shatner tells David Pogue how Kickstarter could save California from its drought. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: William Shatner’s Plan To Save California From Drought appeared first on The Technology Cafe.
  • VIDEO: The Pogue Review: Mastering Google Maps

    Samir Saleem
    16 Apr 2015 | 2:59 pm
    The first app everyone should get on their new smartphone is Google Maps. David Pogue shows off the most useful and hidden tricks in Google Maps. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Pogue Review: Mastering Google Maps appeared first on The Technology Cafe.
  • VIDEO: Trying out Apple’s $17,000 ‘Gold’ watch

    Samir Saleem
    13 Apr 2015 | 4:59 pm
    The Post’s Hayley Tsukayama tests out the Apple Watch Edition, also known as “The Gold Watch” and sees if it’s worth its 18-karat price tag. She also tries out the more affordable sport and stainless steel models to see how they measure up. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Trying out Apple’s $17,000 ‘Gold’ watch appeared first on The Technology Cafe.
  • VIDEO: CELEBS WHO NEVILLE LONGBOTTOMED SO HARD

    Samir Saleem
    11 Apr 2015 | 4:58 pm
    Started from the bottom… Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: CELEBS WHO NEVILLE LONGBOTTOMED SO HARD appeared first on The Technology Cafe.
  • VIDEO: The Try Guys Try UFC Fighting

    Samir Saleem
    11 Apr 2015 | 2:58 am
    4 regular guys vs. professional UFC fighters… what could possibly go wrong? Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Try Guys Try UFC Fighting appeared first on The Technology Cafe.
 
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    Social Cubix » Blog

  • Huge Benefits the Aerospace Industry Can Reap by Going Mobile

    Imran Faruq
    16 Apr 2015 | 4:18 am
    A Head-on Approach to Overcoming Challenges Safety is priority no.1 in the aerospace industry. Rather than productivity, the key focus is on traceability, maintenance and quality – these components tied together warrant the need to protect passengers, manufacturers and airlines purchasing those aircrafts. There is in fact, virtually no room for quality or manufacturing issues, which could otherwise lead to disastrous outcomes. Real-time end-to-end traceability of each and every aircraft part from when it’s conceived to the retirement phase is by no means an ordinary task – large…
  • Our Top 7 Apps Picks – April Issue #1

    Imran Faruq
    15 Apr 2015 | 4:31 am
    Spring is upon us! Tis’ a glorious season indeed, though some of us are already getting used to the warm and humid weather that follows. Have some cold lemonade to take your mind off the humid spell and enjoy the first half of our top 7 app picks this month. Prey – Android, iOS Can’t find your phone? I bet you’re going to wish you had Prey installed. Prey’s tracking abilities lets it use your phone’s GPS to signal its precise location. You can also text your phone to switch it off and even notify you if the SIM card is replaced. The app’s camouflage mode keeps your phone…
  • How Do You Combat Fraud in the Mobile App Industry?

    Imran Faruq
    14 Apr 2015 | 8:22 pm
    The app economy hasn’t fully matured; much like the internet fifteen years back, everyone wants a slice of the mobile pie, and get rich quickly in the process. Unfortunately this has led to many shady practices employed by sinister characters who are out to cheat the system by profiting through illegitimate channels. Just imagine: you’re an aspiring, hard working developer trying to break into the market and out of the blue you come to know of a network offering installs at 30 cents a piece. “Really? For real?” is most likely your initial response; whereas the actual market price is…
  • 2015: How the Mobile Gaming Industry is Shaping Up

    Imran Faruq
    13 Apr 2015 | 8:16 am
    2014 was a memorable year in mobile gaming. We got to experience many great titles like Angry Birds Space, Badland, or Crazy Taxi City Rush, and the list just keeps piling. The mobile gaming market is rife with opportunities for indie developers in particular, given the barrier to entry which is practically non-existent today. Based on what we know so far, let’s take some educated guesses so as to how trends are going to shape up the mobile gaming market this year and beyond. Related: 50 best Android games 2014: our top picks Monumental Growth Expected It’s safe to say this is pretty much…
  • The Lowdown: Are All Game Engines Created Equal?

    Imran Faruq
    12 Apr 2015 | 9:44 pm
    Ready to unleash your product into the gaming world? Well, you’re about to embark on a wonderful journey for one thing, and deciding which free game engine to use will impact the success of your game in a huge way. The most sought-after gaming engines today are CryENGINE, Unity, Unreal Engine 4 and UDK. All of these engines are considered extremely powerful and versatile, having their unique strong suites. Well, how do you decide which one to exploit? This squarely depends on your game design and/or concept. For example, are you working on a first-person shooter? Is it a mobile-only game?
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    Geeks Zine

  • The Kolibree Open Platform Bluetooth Connected Toothbrush

    Kirsty
    16 Apr 2015 | 9:14 am
    Brushing your teeth is one of the necessary evils of life- it’s a boring task but must be done to keep bacteria, decay and bad breath at bay. But what if there was a way to make brushing smarter and more entertaining? Kolibree has come up with a way to do just that.  The Kolibree toothbrush has […] Read more: The Kolibree Open Platform Bluetooth Connected Toothbrush
  • 5 Tips and Tricks To Increase YouTube Views

    Luke
    15 Apr 2015 | 9:17 am
    Whether you’re a daily vlogger, artist video creator or just have a hobby of using YouTube then this article is great for you. We have all hit that plateau where no more viewers or followers are pouring in and being YouTube famous is a mere dream compared to the amount of hits your videos are […] Read more: 5 Tips and Tricks To Increase YouTube Views
  • Help NASA Save The World For Real With Asteroid Data Hunter App

    Kirsty
    15 Apr 2015 | 9:06 am
    NASA has developed and released desktop software that allows anyone to identify suspicious and damaging looking asteroids that may on a collision course with earth.The free Asteroid Data Hunter app works on all computers and laptops and enables you to analyse images from your home telescope. If you find anything unusual you can use the […] Read more: Help NASA Save The World For Real With Asteroid Data Hunter App
  • How Dropbox Composer Will Help You Work Smarter

    Kirsty
    14 Apr 2015 | 7:07 am
    Dropbox inadvertently revealed that its working on a project called Composer by releasing the app online where it was used and shared before quickly being removed. The tool required a Dropbox account to sign in but the company had kept quiet until recently when the new project was confirmed. Although there is no specific date for […] Read more: How Dropbox Composer Will Help You Work Smarter
  • Top 10 Gadgets from MWC 2015

    Luke
    13 Apr 2015 | 9:01 am
    Mobile World Congress has now finished and we wanted to bring you the most top ten most exciting gadgets to come out of this prestigious event. We have watched many videos, read many articles and decided on the top ten gadgets that have caught our eye and the eye of many different technology bloggers on […] Read more: Top 10 Gadgets from MWC 2015
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    EarnedWeb

  • Linkedin is still underrated

    Bilal Jaffery
    14 Apr 2015 | 6:33 am
    Linkedin in my opinion is still the most underrated network of the big social networks.When it comes to business of networking and real credible thought leadership, Linkedin leads the way. It is more focused. It is less shiny. It executes well without the fluff.It also gets less PR than the other two major social networks. Which, in my opinion, adds to its credibility.I have connected with the brightest minds in the world due to Linkedin. I’ve also been successful in attracting the brightest talent due to Linkedin.You can’t beat the value.Now with,…
  • This is what happens to your body when you check your phone before bed

    Bilal Jaffery
    10 Apr 2015 | 7:31 am
    I am guilty of this as well. But have been trying to ‘detox’ each night. Hope this helps you too.The post This is what happens to your body when you check your phone before bed appeared first on EarnedWeb.
  • More consolidation in enterprise social: Sprinklr buys Get Satisfaction

    Bilal Jaffery
    8 Apr 2015 | 6:02 am
    “The conversations [in Get Satisfaction communities] are not about the weather,” CEO Rahul Sachdev. They’re about “solutions to problems, specific questions.”I am a huge fan of the work that Get Satisfaction team does for us at Extreme Networks with our community forums. Today, Sprinklr, a hugely successful enterprise focused social management platform announced that they have acquired Get Satisfaction to boost up their ‘experience cloud’ offerings. They also needed to do this to compete with the big boys like Oracle, IBM, Salesforce etc.More news here:Sprinklr, whose…
  • Managing for Creativity: How to scale without hindering creativity?

    Bilal Jaffery
    4 Mar 2015 | 12:49 pm
    The beauty of a successful digital program is that it combines the creative inspiration of the artist with the analytic rigour of the scientist.I am often asked by my peers in various groups and councils on designing methodologies that allows scale but also doesn’t kill creativity in the process. Some assume that just building the process is enough and we can just force it upon everyone in our teams.The reality is that doing this with scale can be a very complex and complicated task but often necessary in order to build a profitable business.From my experience as someone who’s been…
  • The True Joy in Life

    Bilal Jaffery
    19 Feb 2015 | 2:19 am
    This quote really resonated with me today. And I hope it does it with you as well.This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can. I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life…
 
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    Social Web Thing

  • How to Incorporate SMS Marketing into Your Customer Service Strategy

    Ben Cotton
    16 Apr 2015 | 1:47 am
    Customer service, like all other areas of modern life, has been changed by new technology. Customers now ask questions, raise issues or offer feedback at all times of the day and night. In the race to ensure you deal with responding to your customers as promptly and professionally as possible you should consider SMS marketing. It has a number of advantages and, ultimately, allows you to talk to your customers on the device they have to hand at all times. Here’s four ways in which it could – and should – be incorporated into your strategy… Reminders Customers like to be kept up to…
  • Tips to Grow Your Email Subscriber Database

    Ben Cotton
    31 Mar 2015 | 3:53 am
    One of the most cost-effective methods to make contact with your target audience is email marketing. This is why Mailigen aims to increase the size of your email subscriber database and are willing to share some tips for doing so with you. You can easily grow your email database by following these eight proven methods: 1. Use an e-mail sign up form. You can add it to all pages of your website. It will provide great benefits to all those who subscribe, like expert tips, exclusive offers, news and more. 2. Use social media. Social networking sites like Twitter, Facebook and LinkedIn allow you…
  • Play Crossy Road for Real Fun

    Ben Cotton
    27 Mar 2015 | 7:48 am
    Are you looking for a free game that can provide you with adrenaline rushes? Play Crossy Road! Crossy Road is a game that will help you forget about your worries and have a great time. You do not have to spend any money at all to taste the flavor of Crossy Road as it is entirely free. Just get online and start playing this exhilarating game that never ends. Get across roads, save yourself from cars and other obstacles. Of course you can start all over again but the challenge is to cross roads without being hit by a variety of obstacles such as trains, cars and more. How to play? Playing…
  • Data Safety for Dublin Start-Ups

    Ben Cotton
    25 Mar 2015 | 12:06 pm
    Ireland has faced a difficult economic situation over the past years, but things are undoubtedly improving as it cements its place as a leading location for big businesses, as well as start-ups to set-up camp. This is because the digital world is changing the way business gets done. Now that the internet allows us to communicate via emails, video conferencing and social media, there is less of a need for businesses to set-up offices in big expensive capital cities. Places like London are a hub for many businesses, but they also are very expensive places to live. The price of renting an office…
  • SEO Tips to Boost Website Traffic

    Ben Cotton
    24 Mar 2015 | 11:44 am
    Search engine optimization (SEO) has changed considerably due to updates to Google’s guidelines. As you begin to move through 2015 and look to increase your site’s organic traffic, what is going to be most significant tactic to boost on-page search engine optimization? Below are some on-page SEO tips that you should be using in 2015: Optimize each webpage around a single keyword or topic The days of stuffing keywords are over, however, you still have to keep your webpages optimized around one main concept and keyword. Key phrases should appear in essential on-page components, such as…
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    Social Business Today

  • LinkedIn Elevate: This Week in Social Media

    newsadmin
    18 Apr 2015 | 6:45 am
    By Cindy KingPublished April 18, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces LinkedIn Elevate: LinkedIn Elevate is “a new product that helps companies and employees curate high-quality content, share easily to social networks and measure the impact.” “LinkedIn Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle, and human curation, to equip employees with a ready stream of relevant…
  • Zack Snyder undercuts pirates, releases Batman v Superman trailer early

    newsadmin
    17 Apr 2015 | 7:02 pm
    What is a director to do when a sneak peek trailer with Portuguese subtitles leaks online? You go ahead and release the full trailer a couple of days early. That’s what Zack Snyder did when his trailer for Batman v Superman was leaked on YouTube. The video was removed, of course, but it got enough traction to make releasing the real trailer a necessity. It’s only a few days; scheduled for Monday, it was released Friday. The sentiment so far from social media has been mixed. Here’s our take: Here’s the trailer itself: Published by Michio Hasai +Michio Hasai is a social strategist and…
  • Marketing Trends: How to Think Differently and Predict the Future

    newsadmin
    17 Apr 2015 | 6:56 am
    By Michael StelznerPublished April 17, 2015 Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? To explore marketing trends, I interview Rohit Bhargava. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He’s also the founder and CEO of the Influential Marketing Group. His…
  • More Blog Traffic: 6 Common and Expensive Mistakes

    newsadmin
    16 Apr 2015 | 11:38 pm
    Knowing what do to with blogging is important. But what about knowing what not to do? If you want more blog traffic, you need to make sure you’re not doing anything that’s going to damage your chances of getting that traffic. Here are some common mistakes bloggers make: 1. Not Having a Great ‘Meta Title’ When you do a search on Google and see results, what’s the first line you read? That’s the meta title. For example,  the meta title is underlined in this: The first line is the meta title If you don’t get this right, you are damaging your chances of getting traffic. You need…
  • How to Offer Great Customer Service With Social Media

    newsadmin
    16 Apr 2015 | 7:12 am
    By Stephanie ShkolnikPublished April 16, 2015 Are your customers on social media? Do you interact with them? The key to effectively using social media for customer service is to listen, take action and make the most of what your community tells you. In this article you’ll find out how to provide great customer service with social media. Discover how to offer customer service with social media. #1: Make a Customer Service Plan It’s important to have a plan in place for managing customer service on social media. First, define a clear social media strategy. Pinpoint how you can use social…
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    Clixto7

  • DashClock Is Back With New (Materialized) Beta

    LeadTech
    18 Apr 2015 | 10:50 pm
    Roman Nurik, a Design Advocate at Google, launched the DashClock Widget back in early 2013. It’s an extremely versatile, modular widget that – by default – supports things like time, weather, unread Gmail messages, and alarms. But its modular nature is the real selling point. Users can add extensions for apps they’re already using, allowing a lot of information from disparate and unrelated apps to be displayed in one handy widget. After an update in December 2013, though, it seemed that DashClock had gone on a break. Happily, version 1.7 is currently in beta mode and…
  • Mortal Kombat X Patch 1.02 Out Now, Includes New Skins, Gameplay Changes

    LeadTech
    18 Apr 2015 | 2:54 pm
    NetherRealm has released patch 1.02 for its fighting game Mortal Kombat X, the developer has announced. The patch includes new costumes for a few fighters, including a classic skin for the ice-wielding ninja Sub-Zero. More importantly, the patch makes a few gameplay changes, which are listed below. General – Throws (regular or command grabs) will no longer sometimes connect on a grounded reacting opponent off a counter hit Shinnok (Impostor) – He can now control the location of a stolen Goro Stomp. Subzero (Grandmaster) – Combos on a grounded opponent frozen by the Ice Klone…
  • Android Wallpaper: Get in Line

    LeadTech
    18 Apr 2015 | 12:10 pm
    See past editions of Android Wallpaper Oh, you want some wallpaper? Get in line! This week our wallpaper is all about lines. Straight lines, diagonal lines, lines that cross, lines that take sharp angles, colorful lines, and more. I don’t know if it’s because these wallpapers remind me of this toy, but line wallpapers really look nice as a backdrop for app icons. Below you will find 5 HD linear wallpapers. To get one of these wallpapers on your phone, tablet, or even PC, simply tap or click on the image to see it at full resolution. Let us know which one is your favorite, and…
  • WhatsApp 2.12.45 Adds The Option To Back Up And Restore From Google Drive

    LeadTech
    18 Apr 2015 | 10:50 am
    Rita El Khoury 2015/04/18 8:23am PDTApr 18, 2015 I know it seems that we have a new WhatsApp post every couple of days on Android Police lately, but it ain’t our fault. The app’s developers, specifically the Android team, appear to be drinking the good kind of cool-aid and kicking one new version after the other with not only bug fixes, but also lots of new goodies. So first there was the Web “client”, then the saga of the voice calling feature rollout, followed by the Material design update, and now Google Drive is being implemented as a backup option inside the…
  • Destiny: Where’d the House of Wolves Raid Go?

    LeadTech
    18 Apr 2015 | 8:19 am
    By Destin Legarie Download Fireteam Chat Here The team of Destin Legarie, Jose Otero, and Fran Mirabella discuss the huge House of Wolves reveal from Bungie this week. Where’s the Raid? What did they think? Listen or watch to find out. Leave Us Feedback Please let us know what you think of the show in the comments or email us at the address below. Android users, Feedburner is the way you can get the show in audio form. Also you can join our Facebook Group here! Good Luck! We will have an RSS feed (and post the show on iTunes next week!), so you can subscribe and receive future…
 
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    Social Samosa

  • OMD Appoints Stephen Li as Asia Pacific CEO

    Social Samosa
    17 Apr 2015 | 6:23 am
    OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who will be relocating to OMD in London in a senior, global role. Li’s appointment will be effective from October 2015. Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific. Li has over two decades of experience in advertising, media and marketing communications. After holding senior roles with Batey and Lowe, and a role heading up WPP’s team HSBC in the region, Li moved to the media side of the business with MEC in 2005,…
  • MindShift Interactive wins digital mandate for Practo

    Social Samosa
    17 Apr 2015 | 5:45 am
    Practo signed on MindShift Interactive after a multi- agency pitch. It recently raised $30 million from investors Sequoia Capital and Matrix Parnters. The healthcare app helps users find the best doctors and book appointments easily and instantly on the basis of doctor’s location, specialisation, recommendations and consumer’s choice of time. MindShift Interactive is excited to announce the launch of Practo’s campaign tied in with its first ever TVC. The TVC revolves around the change in life stage that young Indians experience as they grow up which makes their and their loved…
  • HomeShop18 brands TV anchors using Vine

    Social Samosa
    17 Apr 2015 | 5:30 am
    Breaking free from the clutter of e-commerce advertising, HomeShop18 used Vine with a dash of humor creating interesting video content to deliver a business message. To succeed in this era of excess information, HomeShop18 tapped Vine to reach out to the youth with crisp content. The 6 second challenge Customers skim through all the television commercials, follow up emails and various forms of marketing only to consume scraps of information they like. Vine’s 6 second timeline pushes brands to get their creative juices flowing and produce succinct and creative content. HomeShop18 created…
  • [Event] Impact of Social Media on Net Neutrality

    Social Samosa
    17 Apr 2015 | 1:08 am
    TiE Mumbai has organized an informal panel format over tea and evening snacks. The focus is strongly on content and interaction. The panel will discuss the impact of social media on Net Neutrality and changing mindsets. Some talking points - – Social Media as a power tool for entrepreneurs – Future Role of Social Media in decision making – The correct time to use content marketing – Social Media as a catalyst in affecting the legal system – Net neutrality and its effect on Indian startups Date: Wednesday, April 22, 2015 Venue: Lower Parel, Mumbai Time: 3.45pm…
  • 6 cricket influencers who cannot be ignored

    Social Samosa
    16 Apr 2015 | 2:12 am
    Cricket influencers are a big catch this season, considering brands are gung ho about marketing on social media platforms during the IPL season. We picked some of the top cricket influencers through our cricket tracker. Take a look at the top 6 Twitter handles that a brand can accommodate within their influencer marketing list. @SardesaiRajdeep Journalist, author: 2014: The Election That Changed India. When not chained to the news, watch sport, read, write, sleep and enjoy family holidays. @PiersMorgan Piers Stefan Pughe-Morgan, known professionally as Piers Morgan, is a British journalist…
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    Justice Mitchell

  • What is Your Wawa?

    Justice Mitchell
    13 Apr 2015 | 6:18 pm
    I talk about branding constantly. Just ask the poor guy who sat next to me on a flight to NYC last week.One of the many things I always hit on is the “essence” of a brand. But in many cases, a brand also has a physical manifestation.That point hit home for me in a personal way when I was driving to the taco joint ... um, I mean Whole Foods ... a few days ago and eyeballed a Wawa convenience store/gas station under construction in my neighborhood. For those of you who don’t know Wawa, there is nothing more fabulous when it comes to a convenience store. The brand has roots in the…
  • “Plinko” Content: Zig and Zag Your Way to Brand Awareness

    Justice Mitchell
    13 Apr 2015 | 6:03 pm
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a fallacy in the assertion that a great story is all you need...For the remainder of this article click here:
  • How to Create, Share and Hijack Brand Equity in your Content

    Justice Mitchell
    30 Mar 2015 | 5:31 am
    From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?”As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders for your content. Without something compelling in those buckets, you don’t give anyone a reason to dig further and see what lies below the surface. What you put in those buckets speaks volumes about the brand you may or may not be developing.For the remainder of this article…
  • How Brand Builders Can Prep For Content Creators

    Justice Mitchell
    5 Mar 2015 | 6:16 am
    One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces. This is not necessarily the fault of the brand builder, as they may have existing knowledge about what previously worked in certain circumstances. In the new world marketing agenda, however, one must think far past the periphery of the basic needs in a brand.For the remainder of this article click…
  • BlogTalkTV — Because Killer Content Should Be FUN!

    Justice Mitchell
    12 Feb 2015 | 1:40 pm
    I recently had the incredible opportunity to work with the folks at BlogTalkTV. A joint project of many, but it's spearheaded by Bess Auer of the Florida Blog Con, GottaGetBlogging.com and Ben Reed of Orlando Water Hole. Any chance I get to hire either one of these folks I take it – there amazingly talented. So when I was asked to come on and talk about content marketing and all the things that I'm involved in, I jumped at the chance. Enjoy!
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    Social Media Sun

  • 39 Ways to Increase Email Open Rates

    Contributor
    15 Apr 2015 | 10:04 am
    Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require some patience. There are basically 4 ways to increase your open rates: 1. Increase deliverability. If you aren’t taking care of your deliverability, a lot of your emails could be ending up somewhere other than the inbox –…
  • Facebook Marketing Infographic for 2015

    Contributor
    25 Mar 2015 | 11:09 am
    64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most valuable #40 Hold a contest offering $10 gift certificate toward purchase for everyone who enters #42 Display a call-to-action on your Facebook page Timeline cover #49 Reward fans who tag your business #57 Ads are a must for 2015 to reach…
  • How to Use Pinterest to Drive More Traffic to Your Website

    Contributor
    20 Mar 2015 | 6:12 am
    Pinterest. It’s become a Social Media Hero and is driving traffic to thousands of websites daily. It’s simple to use, and has great advantages in driving traffic to your business over other social media. Pinterest pins are accompanied by a lot of metadata. That’s not only important for Search Engines, it matters to users who are searching on Pinterest. Pinterest is all about the images. Sure, it might seem a bit counter-intuitive to offer pictures when you want your visitors to read. But great images are the way to persuade visitors to click through to your blog post. And…
  • Busting Presentation Myths [Infographic]

    Contributor
    16 Mar 2015 | 5:34 pm
    Don’t believe everything you’ve been told about presenting. Which of these myths have you already smashed? A lot of presentation skills training I hear about only really gives you half the skills you need to be an effective communicator – because it focuses too much on transmitting. I believe that half of any presentation you make should be made up of listening and observing – or receiving. If you think about it, when you are talking with friends, colleagues, clients, stakeholders or investors why should you want to appear any differently to you – in your own natural…
  • Spring Forward With a Renewed Look for Your Brand

    Sandy Stachowiak
    9 Mar 2015 | 8:38 am
    Spring-clean your brand! Springtime always brings a fresh, renewed feeling with it. The weather is getting warmer and trees, plants, and flowers are beginning to bloom. Everything around us feels transformed and it can be very energizing. This is the perfect time to try something new yourself. When was the last time you gave your website a new look; whether it was a complete redesign or just a logo update? Consistency with branding is important as we all know, so you do not have to overdo it to make it different. There are some things that you can do that will spruce up your brand and give it…
 
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    Cygnis Media Blog

  • Facebook Introduces Money Transfer Through Messenger App

    Cygnis Media Editor
    10 Apr 2015 | 6:04 am
    Facebook’s F8 conference has announced a lot of things this year. One of these announcements was to introduce Facebook Messenger as a separate platform and opening it up for developers. This means developers can now create third party applications that can utilize information the Messenger platform offers, and create feature rich experiences for users. However, this didn’t come as a surprise to many of us, as a couple of weeks ago Facebook introduced a payment method within its Messenger enabling users to send money to people in their friends list. In this post, we will discuss this…
  • The State of Enterprise Software in 2015

    Cygnis Media Editor
    3 Apr 2015 | 9:01 am
    Enterprise software such as CRMs have been around for quite some time. The thing about old enterprise software (sometime referred as legacy systems) is that they look old and make you feel old. With the advent of the mobile-first solutions era, these enterprise software looks centuries old. However, the question is, how did these enterprise software avoid all the paradigm shifts we have witnessed in recent years? Before getting started with our enterprise software journey, let’s bust a couple of myths. Myths: It is impossible to design a user-friendly enterprise system because problems are…
  • Samsung Acquires LoopPay To Build Mobile Payment System

    Cygnis Media Editor
    27 Mar 2015 | 5:02 am
    Last month, Samsung acquired LoopPay, a mobile payment technology, in order to build their own mobile payment service Samsung Pay. It is a much needed feature for company’s latest smartphones, as they are trying hard to compete with Apple’s iPhone 6 and iPhone 6 Plus which have shown great traction with Apple Pay. According to Samsung, it is not just about mobile payment, it is about building a mobile wallet that is comprehensive in scope, without asking either merchants or consumers to change their behavior. Samsung is confident that their magnetic secure transmission (MST) technology is…
  • Facebook F8 2015: Announcements Day 1

    Cygnis Media Editor
    26 Mar 2015 | 3:25 am
    Facebook’s developers conference known as F8 is currently in progress. Day 1 of the conference was full of surprise announcements and has made a promising start. Let’s dig into the first day’s proceedings. Some Stats At F8, Facebook also revealed some useful statistics. For all the statistics fans out there, Facebook has reached more than 1.39 billion active monthly users, while Instagram, Facebook Messenger, and Whatsapp have 300, 600 and 700 million monthly active users respectively. Facebook Messenger as a Platform A few months ago, Facebook forced its users to download and use the…
  • What is Git? How can it help your development skills?

    Cygnis Media Editor
    25 Mar 2015 | 6:40 am
    In computer programming, a distributed revision control (DRC) offers multiple developers to work on a given project without requiring them to share a common network. So, in simple words, Git is a distributed revision control. Since its introduction, Git has been widely considered a useful and practical tool among developers. In fact, Git has been instrumental in shaping modern development processes and fostering open-source project contributions. In this post, we will discuss some benefits of using Git and how it can help improve your development workflow. Git encourages modularization Even a…
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    Right Mix Marketing Blog

  • What’s a Content Marketer?

    Tom Treanor
    15 Apr 2015 | 9:48 pm
    You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!” So let’s explore the topic… A content marketer has:... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Video Marketing Trends: Who will wear the video crown?

    Guest Author
    13 Apr 2015 | 11:18 pm
    Everyone and their Facebook using mother are getting in on video marketing. This is leading more social media sites to start incorporating video into their API, and this is leading to all new styles... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The (often misunderstood) Blog’s Place in Your Marketing Strategy

    Tom Treanor
    13 Apr 2015 | 4:12 pm
    Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 28 Design Terms all Marketers Should Know

    Tom Treanor
    10 Apr 2015 | 5:27 pm
    Do you know the meaning of bleed, responsive, UI and UX? Can you define them and talk intelligently with designers or developers about them? If not, take a look at the following infographic where... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Should Your B2B Marketing Be More Fun? 11 Examples to help you decide

    Tom Treanor
    7 Apr 2015 | 5:22 pm
    It’s extremely competitive in the B2B marketing space. It used to be that the companies with the best reputation, biggest budget, the best direct sales force or the best channel sales model had the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EarningDiary » EarningDiary

  • Benefits of Home Loans in India

    Lakhyajyoti
    15 Apr 2015 | 3:32 am
    Home loan is one of the best backup that we have with us from financial companies, which help us in fulfilling our dreams which is not possible without loan. Especially when we build a rajkot property with high budget, it becomes impossible to manage the amount of money at once which we require and we […]
  • What You Should Know before Investing in an Arabian Horse

    Lakhyajyoti
    11 Apr 2015 | 4:08 am
    When you want to invest in a horse it’s an excellent idea to do some research on the breed that interests you before you buy it; you’ll also want to partner with a reputable sales agent who can guide you through the process and make the entire transaction stress and problem free. Once you decide […]
  • 6 Ways to Save Money on Office Furniture

    Lakhyajyoti
    9 Apr 2015 | 10:46 pm
    Small businesses have to count the cost of every detail. You want to save money on your operating costs but some things are essential – office furniture, for example, is crucial. Without desks and chairs, how are your employees going to work? You also don’t want to cut corners on office furniture as poor quality […]
  • A Checklist for Your Marketing Materials

    Lakhyajyoti
    7 Apr 2015 | 10:52 pm
    Whether you’re a start-up company or an established brand in your community there are marketing materials that you must have in order to do business in a professional manner. Each and every decision that you make about your materials is important which makes working with a team of professionals more important than you might think. […]
  • 8 Ways the 2015 Budget Affects Your Small Business

    Lakhyajyoti
    6 Apr 2015 | 10:42 pm
    With only a short time to go until the General Election in the UK, the last budget of this current government was important for countless reasons. Within this crucial budget were various announcements directly affecting small businesses. The Chancellor presented his “economic plan working for you” and reiterated his desire to assist UK business – […]
 
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 40: Lindsey Rainwater shares the “State of Awake” Approach for Business

    Amy Schmittauer
    17 Apr 2015 | 5:01 am
    Conscious Living Coach Lindsey Rainwater joins me for a chat on The Marketing Lifestyle Show this week, and it’s great timing. I’ve been giving myself some extra love and care in how I treat my body and my approach to every day on the job. Lindsey dives into what it means to be in a “state of […] The post TMLS 40: Lindsey Rainwater shares the “State of Awake” Approach for Business appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 39: Motivational Mission Statements, People and Environments

    Amy Schmittauer
    13 Apr 2015 | 4:28 am
    In an effort to try something different, I’m posting this mini-session of the podcast on a Monday. Some ideas and thoughts from over the weekend and what I hope you’ll do for your brand that sets your week off on the right foot. Access links from this episode straight from your podcast player: http://wp.me/p1kQAY-3FM Stitcher Radio | […] The post TMLS 39: Motivational Mission Statements, People and Environments appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 38: Dale Partridge on finding Passion through People

    Amy Schmittauer
    10 Apr 2015 | 4:00 am
    Entrepreneur and author Dale Partridge joins us on The Marketing Lifestyle Show today to share what he’s learned in his career about building a passionate business by focusing on people. His upcoming book People Over Profit is his offering to other business owners who are trying to find their way to success while living with […] The post TMLS 38: Dale Partridge on finding Passion through People appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 37: Tim Schmoyer on YouTube Changes to Watch

    Amy Schmittauer
    27 Mar 2015 | 4:00 am
    I’m excited to have yet another brilliant mind in the YouTube space, Tim Schmoyer. He started the channel VideoCreatorsTV and does an amazing job of helping YouTubers get the most out of the platform. I have a lot of questions for him today on what he thinks about both new features and some old ones that […] The post TMLS 37: Tim Schmoyer on YouTube Changes to Watch appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 36: Stephanie Carls on Effective Digital Correspondency and YouTube

    Amy Schmittauer
    20 Mar 2015 | 7:29 am
    Lots to update you on this week including an amazing chat with my friend and Savvy Sexy Social Dallas speaker Stephanie Carls! She talks about some of the work she’s done as a social and digital correspondent to help you best represent your brand on camera! Also updates on #SSSVEDA, Savvy Sexy Social LIVE and […] The post TMLS 36: Stephanie Carls on Effective Digital Correspondency and YouTube appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
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    TechAbly

  • Get Advance Internet Credit loan on Airtel

    Rahul Arora
    26 Mar 2015 | 6:18 am
    A guide to get advance Internet credits on your Airtel prepaid connection—a loan of 65MB data worth Rs. 15. Read Complete post Get Advance Internet Credit loan on Airtel at TechAbly
  • Backup and Restore your Blogger template

    Rahul Arora
    24 Mar 2015 | 9:18 am
    A beginner's guide for backing up and restoring your Blogger template using inbuilt Blogger tools. Read Complete post Backup and Restore your Blogger template at TechAbly
  • View and Clear Facebook Search History

    Rahul Arora
    24 Mar 2015 | 4:12 am
    Quick steps to view and erase your Facebook Search logs. Read Complete post View and Clear Facebook Search History at TechAbly
  • Correct way to remove Add-on Subdomain from the Searches

    Rahul Arora
    20 Mar 2015 | 12:15 pm
    Here is the correct way to remove (redirect) your indexed Add-on subdomains from the search engines without harming search rankings. Read Complete post Correct way to remove Add-on Subdomain from the Searches at TechAbly
  • Add a Numbered Pagination to your Blogger blog

    Rahul Arora
    19 Mar 2015 | 12:12 pm
    Quickly install a modern, stylish Numbered Paged Navigation on your Blogger blog with simple JavaScript and CSS. Read Complete post Add a Numbered Pagination to your Blogger blog at TechAbly
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    Social Media For Law Firms

  • How to Raise Your Klout Score

    Samantha Collier
    16 Apr 2015 | 4:30 am
    The post How to Raise Your Klout Score appeared first on Social Media For Law Firms. Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]
  • New Law Might Reveal Google’s Secret Search Algorithms

    Samantha Collier
    15 Apr 2015 | 6:02 pm
    The post New Law Might Reveal Google’s Secret Search Algorithms appeared first on Social Media For Law Firms. “Forcing Google to dissolve its algorithms would be equivalent to telling Coca-Cola and KFC to disclose their recipes to the public.” -Anup Kumar  French authorities are discussing a new law that would force Google to reveal their secret search algorithms.  The European Union is accusing Google of illegally favoring its own services. “It’s a question […]
  • Twitter.com’s Kick-Ass Upgrade

    Samantha Collier
    15 Apr 2015 | 12:07 pm
    The post Twitter.com’s Kick-Ass Upgrade appeared first on Social Media For Law Firms. Breaking News! Put down your coffee and brace yourself… Twitter.com is undergoing a kick-ass upgrade! Behemoth social media platforms aren’t completely refreshed often (hence the kick-ass title). According to Twitter, hundreds of millions of people visit their site every month. Over 3 billion tweets have been sent since Twitter’s birth and 0.01% of these (32 million) […]
  • How To Prepare for Google’s Upcoming Algorithm Change

    Samantha Collier
    14 Apr 2015 | 10:58 pm
    The post How To Prepare for Google’s Upcoming Algorithm Change appeared first on Social Media For Law Firms. Is your website prepared for Google’s next major algorithm change? Google is upgrading it’s mobile search formula on April 21, 2015. After the update, mobile-friendly websites will enjoy higher positions in search rankings. Law firm websites and blogs must comply with Google’s new mobile-friendly-formula. If websites aren’t updated, they run the risk of sinking to the bottom […]
  • 2015 Social Media Statistics for Lawyers

    Samantha Collier
    5 Apr 2015 | 5:13 pm
    The post 2015 Social Media Statistics for Lawyers appeared first on Social Media For Law Firms. I love reading social media statistics. Some people might think that’s nerdy but it’s the truth. I help Lawyers and law firms create social media strategies. Staying ahead of the social media curve is vital. Talking about social media is always entertaining. People love it or hate it. Most haters don’t understand it (or their spouse dumped […]
 
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    Aleweb Social Marketing » Social Media

  • Taking the Mystery Out of Image File Types

    Tara R. Alemany
    25 Mar 2015 | 5:45 am
    We all know the benefits of using images and video in our social content. And then there’s the question of what to use in eBooks, presentations, on our websites, in blog posts and more. I’ve recently begun teaching myself how to use Pixlr to do some of my own image editing and save my graphic designer’s time for things that absolutely require his talent. So the question kept coming up for me. Which image file type should I be saving things as? I tried asking my designer, but I have to admit… This is something that gets those guys jacked up, and I was lost after just a…
  • An Interview with Joel Friedlander, The Book Designer

    Tara R. Alemany
    19 Mar 2015 | 5:27 am
    This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it. So, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his…
  • Is Your Website Ready for Mobilegeddon?

    Tara R. Alemany
    14 Mar 2015 | 9:52 am
    Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results… So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” This prefaced their…
  • 5 Tools to Manage Your Social Media Content

    Tara R. Alemany
    12 Mar 2015 | 10:50 am
    Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content. It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them? This topic came up recently in a Facebook group I’m part of, so I thought I’d share with my readers some of the tools and techniques I use to keep content flowing smoothly, even when my schedule is choppy. Keep in mind that every social network has a different posting…
  • Want to Master LinkedIn? Now’s Your Chance!

    Tara R. Alemany
    3 Mar 2015 | 9:56 am
    As I mentioned in my book, The Plan that Launched a Thousand Books, LinkedIn is a great resource no matter what profession you are in. The groups provide a wealth of information and collaboration opportunities. The blogs expose you to a wide variety of topics and interests. And the people? As with any networking opportunity, there’s a wide array of personalities and professions. As a speaker, I love connecting with event planners and audience members there. As an author and publisher, I enjoy sharing ideas with others who are going through the same trial and error to learn how to…
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    My Social Agency Blog

  • Social Network Best Practices for Sharing

    James Prideaux
    15 Apr 2015 | 8:37 am
    Whether you’re an industry professional, business owner or just someone looking to drive your business on social, using an integrated platform approach is proven to drive higher engagement levels, and consequently have an increased end conversion rate. However, many people working in this way tend to take an “all in one” approach, in that they use the same technique, i.e. timings, post structure, length, etc for each individual network. In order to provide your business with a successful social presence, much more thought is needed in regards to how to post on each…
  • 7 Ways to Spring Clean Your Social Media and Content

    Anna Francis
    9 Apr 2015 | 5:53 am
    Spring cleaning isn’t just for your home. Your blog and social media channels can also benefit from a bit of a freshen up. As the sun comes out and the days get brighter, it’s time to really dig deep and clean all the dusty corners of your web content, making your digital marketing shine. Social media and content marketing are constantly evolving, so your business strategy and approach to them both need to keep up. Something you may have done a year ago, may no longer be good for your brand’s online presence. Many people focus on developing and refining their content and social media…
  • A Six Step Guide to Successful Social Media Event Promotion

    Anna Francis
    2 Apr 2015 | 6:32 am
    The majority of brands have an audience on social media and the majority of industries take part in some form of events. The music industry have concerts, the corporate world have conferences, and the education industry have open days. Social media provides brands with a very powerful way to promote an event, a great way to gain exposure around an event, and a very useful way to present post-event data. The world of digital marketing has been revolutionised by social media, and brands should use this to their advantage in all situations, events included. Twitter, Facebook and LinkedIn all…
  • 4 Pillars of Social Media and What Tool to Use

    James Prideaux
    1 Apr 2015 | 7:04 am
    Like any part of digital marketing, social media can be an extremely complex and hard concept to swing your head around. It may be of benefit to you then, for me to say that social media can be split into four simple pillars; Research, Monitoring, Engagement and Measurement. Whilst these are very basic, top-level steps, they are the groundwork that needs to be covered before implementing further social technicalities. Below I have created a simple infographic displaying the definition of each social pillar, along with some great tools to use that are sure to help you along the way:   The…
  • 12 Steps to a Solid Social Media Strategy

    James Prideaux
    24 Mar 2015 | 8:17 am
    Whether you’re a social media veteran, or new to the industry, writing social media strategies can so