Social Media

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  • 8 Ways to Use Social Listening for Your Business

    Social Media Examiner
    Zoe Summers
    31 Mar 2015 | 2:00 am
    Do you monitor what people are saying about you online? Are you using this information to enhance your business? The insights you gather about your customers, prospects, products and competitors with social listening can be valuable. In this article you’ll discover eight ways to use social listening for your business. Why Social Listening? Social listening […]This post 8 Ways to Use Social Listening for Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Start a Pinterest Board That Succeeds

    Social Media Examiner
    Kelsey Libert
    31 Mar 2015 | 3:00 am
    Are your prospects on Pinterest? Do you want to start a Pinterest Board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. In this article you’ll find out how to develop Pinterest boards for your […]This post How to Start a Pinterest Board That Succeeds first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention

    chrisbrogan.com
    Chris Brogan
    25 Mar 2015 | 6:05 am
    With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not. What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any…
  • Tip: Do not focus on Facebook

    Social Fresh
    Jason Keath
    17 Mar 2015 | 3:00 am
    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is a different strategy when compared to most publishers. As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel. Lucia Moses at Digiday did a great breakdown last month of how Bleacher Report thinks about Facebook and their overall traffic strategy. Why would the Bleacher Report not want to…
  • 13 Blogging Statistics That Show Why You Should Blog

    Right Mix Marketing Blog
    Tom Treanor
    26 Mar 2015 | 12:05 am
    Is it hard to convince your boss, your employees or yourself why you should be blogging? If so, check out the following blogging statistics that show how powerful a business blog can be. They include... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Canva

  • 50 Of The Most Beautiful Twitter Banners Of 2015 So Far

    Caitlin Jordan
    31 Mar 2015 | 8:00 am
    Do you like free stuff? I think the better question is, who doesn’t like free stuff? The next question: do you realize you have a plethora of free advertisement right at your fingertips? Social media gives you the option to plaster your brand all over your page and completely customize your look. You have profile pictures, headers, and banners galore, but are you utilizing them to their full potential? Let’s talk Twitter, and how you can customize your banner to best suit your brand and get the most bang for your (free) buck. 01. Display your work If you’re an artist you want to get…
  • 50 Most Amazingly Talented Graphic Designers To Follow On Instagram

    Mary Stribley
    30 Mar 2015 | 8:00 am
    In its early days, Instagram used to be all about filtered pictures of your lunch and your pets, but since then it has grown into an immeasurably useful creative tool. Nowadays Instagram can be used for just about anything, and a lot of creatives have opted to use it as a catalogued portfolio of their work and a platform to network with others in their field. From handcrafted typographers, illustrators and painters, right through to animators and 3D designers, there is an Instagram page for just about every creative niche and to prove this, we’ve decided to compile a list of some inspiring…
  • Writing an Effective Design Brief: Awesome Examples And a Free Template To Get You Started

    Karen DeFelice
    26 Mar 2015 | 8:00 am
    You’ve gotten a lead on a really sweet client. The kind that makes you do a happy dance. You quickly research their company, their branding and their social media outlets. You’re ready to make a Skype date to talk about their needs and goals. You usually grab a pen and pad and scribble notes while talking with them. And you’re so excited about the project, ideas are already flowing that you can’t wait to start. But what happens when you get off that client call and realize you forgot to ask some important questions? You don’t want to start your design only to discover that what you…
  • 10 Menu Design Hacks Restaurants Use to Make You Order More

    Janie Kliever
    25 Mar 2015 | 7:00 am
    Whether we like it or not, marketing and psychology have been fast friends for a long time. So it’s quite likely that pretty much any design has at least some elements that were chosen specifically to get you to feel a certain way or take a certain action. Call it what you will — subliminal messaging, the power of suggestion, manipulation — but businesses are constantly cooking up ways to influence your decision-making, restaurants included. In fact, the restaurant industry has its own special toolbox of psychological strategies called menu engineering. Menu engineers study the visual…
  • 5 Reasons Your 9-5 Routine is Killing Your Creativity

    Andrew Tate
    24 Mar 2015 | 8:00 am
    Chances are you’re more than familiar with the “traditional” 8 hour work day. In at 9, out by 5. It’s commonly regarded as the “norm” for working class citizens. While it may be arguably one of the most common rituals throughout society, it’s not necessarily the most productive one. In fact, hardly any of history’s greatest minds adhered to this ideal. Honoré de Balzac, the French playwright, was asleep by 6pm each night. He then woke at 1am to start writing, continuing through until 8am when he had another short nap. After this nap he worked…
 
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    Social Media Examiner

  • How to Start a Pinterest Board That Succeeds

    Kelsey Libert
    31 Mar 2015 | 3:00 am
    Are your prospects on Pinterest? Do you want to start a Pinterest Board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. In this article you’ll find out how to develop Pinterest boards for your […]This post How to Start a Pinterest Board That Succeeds first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 8 Ways to Use Social Listening for Your Business

    Zoe Summers
    31 Mar 2015 | 2:00 am
    Do you monitor what people are saying about you online? Are you using this information to enhance your business? The insights you gather about your customers, prospects, products and competitors with social listening can be valuable. In this article you’ll discover eight ways to use social listening for your business. Why Social Listening? Social listening […]This post 8 Ways to Use Social Listening for Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Improve Your Email Marketing With Social Media

    Kristi Hines
    30 Mar 2015 | 3:00 am
    Want to know how to grow your email list? Are you using social media to support your email list growth? If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits. In this article you’ll discover tips for using social media to […]This post How to Improve Your Email Marketing With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Facebook Groups for Business

    Ashley Coombe
    30 Mar 2015 | 2:00 am
    Are you looking for new ways to connect with Facebook fans? Have you considered starting a Facebook group? You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships. In this article you’ll discover three ways to use Facebook groups for […]This post How to Use Facebook Groups for Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Launching Products: Lessons From Mistakes and Pushing Boundaries

    Michael Stelzner
    29 Mar 2015 | 3:00 am
    Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […]This post Launching Products: Lessons From Mistakes and Pushing Boundaries first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Don’t Read The Comments — Let Diffbot Analyze Them Instead

    Anthony Ha
    31 Mar 2015 | 3:54 pm
     Diffbot’s mission, according to CEO Mike Tung, involves “teaching a robot how to read and understand web pages.” Today it expanded that understanding to include forums, comments, reviews, and other online discussions. When Tung talks about understanding web pages, he means turning the content into structured data — say, looking at an article and identifying the title… Read More
  • See You This Week In Montreal And Toronto

    John Biggs
    31 Mar 2015 | 3:38 pm
    Here we go! TechCrunch is winging its way to Montreal and Toronto this week for some amazing meetups. We want to see you there so I hope you’ve purchased your ticket, eh. All the pitch-off companies are picked and the judges are in line to offer pithy commentary. The pitch-offs will follow our tried and true formula. We’ll pick 6 to 8 startups per city and they will have 60 seconds… Read More
  • When April Fools’ Day Gets More Love Than Good Policy

    Danny Crichton
    31 Mar 2015 | 2:00 pm
     Here is something to ponder: Silicon Valley will have gotten more work done on its April Fools’ Day jokes tomorrow than Washington has gotten done in the past several years. And that’s scary, for as much as playing PacMan on Google Maps is funny and maybe even endearing, driving on bridges ready to collapse is not. Read More
  • Etsy IPO Price Expected At Between $14-$16 A Share, Starting Roadshow Tomorrow

    Colleen Taylor
    31 Mar 2015 | 1:46 pm
     Today, Etsy gave a few more key details about its upcoming initial public offering. The company, which is known for its marketplace for handmade and vintage objects and plans to trade on NASDAQ under the ticker symbol “ETSY,” said today that its expected IPO price will be between $14 to $16 a share. This puts Etsy’s valuation between $1.55 billion and $1.77 billion. Etsy… Read More
  • Filmmaker Morgan Spurlock Says AOL’s Connected Delivers On The Promise Of Reality TV

    Anthony Ha
    31 Mar 2015 | 1:18 pm
     “Reality TV” is one of those phrases that inevitably begs for scare quotes — with its staged scenes and melodramatic confessions, a reality TV show’s relationship with reality can be … complicated. But Morgan Spurlock, director of documentaries like Super Size Me, suggested that the new online video series Connected might live up to “the promise of… Read More
 
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    Mashable

  • Introducing the selfie shoe

    Jeff Leeson
    31 Mar 2015 | 4:23 pm
    Because selfie sticks weren't annoying enough, here's a product with the potential to make you lose all hope in your fellow humans In a completely serious campaign that's definitely not in anyway related to April Fools' Day, Miz Mooz has unveiled its latest shoe innovation: selfie shoes With smartphone docking ports on both feet, the selfie shoes offer a glimpse of a terrifying dystopian future that we hope never actually comes to pass If there's one good thing that would come out of this product, it would at least provide selfie lovers with a loophole that lets them circumvent the stick bans…
  • Everywhere you can play Pac-Man in your Google Maps app

    Max Knoblauch
    31 Mar 2015 | 4:04 pm
    Google's April Fools' prank, in which Maps users can play Pac-Man in locations around the world, is already underway. While those using Maps on their desktop can play anywhere, those using the app are limited to (so far) 15 locations around the world. Rather than outright stating those locations, Google has released a series of clues for users to solve. See also: The 10 Most Disturbing Things About 'Kim Kardashian: Hollywood' If you aren't into puzzles or mystery or fun, we've gone ahead and solved all but one of the clues for you. You can enter these locations into your app's search bar to…
  • R2-D2 meets the love of his life in this adorable short film

    Chris Taylor
    31 Mar 2015 | 3:27 pm
    Nobody tell Threepio, but Artoo has a new bae. Just one problem: She isn't returning his affections The Star Wars star — who also happens to be George Lucas' favorite character — is branching out into the indie film scene in this adorable new short made by an Autodesk designer with a little pro bono help from Lucasfilm employees. It's called Artoo in Love See also: The secret sex lives of 'Star Wars' droids First unveiled this weekend at the Sonoma Film Festival, the short seems to be very effective at pushing our "awww" buttons. "People have definitely been having real emotional…
  • How to delete all your embarrassing tweets before you become famous

    Christina Warren
    31 Mar 2015 | 3:07 pm
    Oh, Internet. As newly-minted The Daily Show host Trevor Noah is learning, hell hath no fury like old tweets discovered to embarrass those new to the public spotlight. Within hours of the announcement that Noah would replace Jon Stewart as host of Comedy Central's The Daily Show, old tweets by Noah surfaced See also: How to search your own tweets on Twitter Whether the tweets are offensive or merely poor attempts at humor (a different kind of offense altogether), the Internet shame machine is out in full force. Noah, like so many other individuals thrust from obscurity and into the limelight,…
  • What it's like to snack like Homer Simpson IRL

    Laura Vitto
    31 Mar 2015 | 3:03 pm
    As someone who would sell his soul to the devil for a donut, Homer Simpson is serious about snacking. The film editors at Cinema Raven decided to get on Homer's level, food-wise, and recreated his incredible snacking habits in real life. The result is a mirror image video that gives us nine seconds in Simpsons snack heaven. The new 'Mad Max: Fury Road' trailer is the wildest ride yet Stop what you're doing, because Gonzo is doing 'The Humpty Dance' Vin Diesel talks about 'Furious 8' before 'Furious 7' is even out Footage shows every angle of burglars smashing into a mall Read more... More…
 
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    Charlene Li

  • My New Book “The Engaged Leader” is Now Available!

    Charlene Li
    17 Mar 2015 | 1:28 pm
    First time I’m holding the book, @SXSW Bookstore I’m excited to unveil my latest book, The Engaged Leader, available today. I held it for the first time on Friday and there’s nothing like that first view of your “baby”. I wrote the book for all of the leaders who know they need to engage in digital […] The post My New Book “The Engaged Leader” is Now Available! appeared first on Charlene Li .
  • Announcing My New Book “The Engaged Leader”

    Charlene Li
    19 Feb 2015 | 10:07 am
    My work with CEOs and other leaders has proven time after time that the wisdom and experience a great leader brings to the table are the keys to making his or her digital transformation stick. Any one of the tens or hundreds of digital natives within your organization can teach you to use Twitter, but […] The post Announcing My New Book “The Engaged Leader” appeared first on Charlene Li .
  • Creating a Culture of Content — Empowering Your Employees

    Charlene Li
    3 Dec 2014 | 10:53 am
    Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to […] The post Creating a Culture of Content — Empowering Your Employees appeared first on Charlene Li .
  • How Good Is Your Social Business Governance?

    Charlene Li
    14 Nov 2014 | 6:19 pm
    In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in […] The post How Good Is Your Social Business Governance? appeared first on Charlene Li .
  • Lessons from the Fall of the Berlin Wall

    Charlene Li
    11 Nov 2014 | 11:24 pm
    25 years ago, I was living in Amsterdam watching the events unfold in Berlin, as the Wall Fell. I saw history in the making on the TV and wanted to be there to witness it. I bought a ticket and took the night train to Berlin, arriving early Saturday morning. I found a youth hostel, […] The post Lessons from the Fall of the Berlin Wall appeared first on Charlene Li .
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    Sensei Marketing

  • Does Your Business Need A Personality to Succeed Online?

    Sam Fiorella
    15 Mar 2015 | 1:01 pm
    A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars ads – a collection of six units that include the Billboard, Filmstrip, and Pushdown – “in giving more personality to the brand.” When I first scanned the report, I expected to see statistics about the increase in traffic driven or the number of leads converted by this new crop of digital advertising technologies. Instead, the big data point was that 65% of survey respondents reported that these ad formats increased the awareness or presence of the brand in their minds.
  • Your Business Doesn’t Need A Facebook Page

    Sam Fiorella
    2 Mar 2015 | 5:06 am
    I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.   Social media marketers will extoll the merits of Facebook fan pages because, well, they’re drinking their own Kool Aid. They will share usage statistics such as the average…
  • Your Blog Should Not Require A Topic Generator

    Sam Fiorella
    23 Feb 2015 | 9:55 am
    I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing topics such as customer acquisition, customer development, customer experience, and influence marketing. Along the way, I’ve contributed to a variety of other online publications such as 12Most.com, business2community.com, the Huffington Post, and most…
  • Marketing Management, Choosing Leads or Branding

    Don Whitbeck
    9 Feb 2015 | 5:47 pm
    This is part of an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  Too often marketers are required to make decisions for which the right answer is “it depends.” Factors such as the business environment, the political environment, past sales performance or even internal politics can influence our decision making. Further, marketers are sometimes measured on results after the fact, using different criteria than those used to make the decision in the first place. Consider this case:  As a marketing manager, you have a choice between running…
  • Smartphones and the Numbing of the American Mind

    Sam Fiorella
    5 Feb 2015 | 2:27 am
    Smartphone usage is on the rise. Yeah, I know; no big surprise there. Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions.  Here are some staggering stats (according to a study conducted by Tecmark) In an average week, a smart phone user picks up his/her phone more than 1,500 times The average smartphone user uses his/her device for three hours and sixteen minutes each day – or the equivalent of almost one full day a week. Almost four in 10 users admitted feeling lost without their gadgets. Many owners…
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    Martin Shervington

  • Let’s connect at SMMW15!

    Martin Shervington
    23 Mar 2015 | 9:20 am
    Inspired by Chris Brogan’s post about networking with him at SMMW this year, I thought I would create one too! 1. First things first…and most imporant! Please come and say hello! I am there to connect with you. Really. I want to meet you. 2. If you would like my opinion about Google+ and its future,... Continue Reading >> The post Let’s connect at SMMW15! appeared first on Martin Shervington.
  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called 3courselunch.com (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
  • Social Media Marketing World 2015

    Martin Shervington
    6 Nov 2014 | 5:33 am
    Want to see many of the top social media marketing speakers from around the world? Well, this is the place to be in 2015. And I am there too! The post Social Media Marketing World 2015 appeared first on Martin Shervington.
  • Everything I’ve learned about running Google+ communities, I learned waiting tables.

    Martin Shervington
    25 Oct 2014 | 11:28 am
    Since their launch at the start of December 2012, I have focused much of my time and attention on running Google+ communities. What I have been reflecting on lately is the process of ‘serving’ people and where this skill comes from. As such, I thought I would connect it to a time when I lived... Continue Reading >> The post Everything I’ve learned about running Google+ communities, I learned waiting tables. appeared first on Martin Shervington.
 
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    Social Media Today RSS

  • Sprinklr Joins the Billion-Dollar Club

    Mary Ellen Egan
    31 Mar 2015 | 9:16 am
    Sprinklr announced today that it has raised $46 million in new funding, bringing its total funding to $123.5 million, and the company is now valued at $1.17 billion. The New York City-based social software platform company received its last round of funding from Intel Capital, Battery Ventures and Iconiq Capital.
  • Gigaom and the Question of Ethics and Advertising in News Business

    Daniel Green
    31 Mar 2015 | 3:45 am
    At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
  • Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

    AJ Ghergich
    31 Mar 2015 | 3:32 am
    While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the odds for a retweet by 17 percent. This infographic will teach you key ways to optimize your Twitter stream and your Twitter profile (both for individuals and for brands), ways to increase engagement, and best practices for tweet structure.
  • Think Like a Publisher: Best Practices in Brand Journalism

    Shana Pilewski
    31 Mar 2015 | 2:49 am
    By adopting the practices of a publisher like the New York Times or Wall Street Journal, large and small companies can create useful content that builds trust with potential customers and deepens their relationship with existing customers. Here are five ways to think like a publisher.
  • How to Make an Explainer Video: Learn the Step-by-Step Production Process

    Juan Jose Mendez
    31 Mar 2015 | 2:34 am
    An explainer video is an incredible tool that can help your marketing campaigns in many ways, from greater online presence to branding and social buzz. But have you ever wondered how an animated explainer video is made? How many professionals do you need? Or how much time does it take to make one?  Well, wonder no more! Today you’ll learn the whole explainer video production process step by step.
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    Social Media Explorer

  • The only four metrics that matter

    Tracey Parsons
    31 Mar 2015 | 3:00 am
    Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put…
  • Shhh….What We Learned From Silence

    Matt Hollowell
    30 Mar 2015 | 3:00 am
    Last week, we had zero blog posts published here on socialmediaexplorer.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you should know that it was absolutely, 100%, completely part of a well-thought-out, perfectly-executed master plan. Umm…okay…no it wasn’t. I’ve thought long and hard about our unintentional blog-hiatus. In fact, as primary editor of this blog, I thought about it day and night. And day. Publishing five (worthy) posts a week surely isn’t easy, but it turns out…
  • Google Analytics: How to Use Custom Segments to Up-Level Your Reporting

    Morgan Lucas
    19 Mar 2015 | 3:00 am
    The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we can isolate different groups of users and compare them to show us where we should be allocating future investments and strategy. In measuring social’s impact on consideration and conversion, Google Analytics defaults to last-touch attribution, which provides a very narrow view and gives minimal credit to the channel. However, we can create segments that measure the behavior of social media users…
  • The Single Best Way to Protect Your Company from a Social Media Crisis

    Peter Friedman
    18 Mar 2015 | 3:00 am
    Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits. Although poor management can turn one complaining customer into a full-blown PR crisis, the very worst social crises are generally caused by a much deeper problem that reaches into the past, before the crisis began. Many companies leave themselves exposed by being reticent in developing their social presence. Your customers don’t need you to have a Facebook page to express their…
  • Do You Have Social Media #FOMO or a Social Media Strategy?

    Suzanne Coblentz
    17 Mar 2015 | 3:00 am
    Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well. As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce. How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key…
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    Social Media Era Of Poking

  • Social Media Fails: When Good Brands Go Wrong

    megantotka
    5 Mar 2015 | 11:26 am
    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Where They Went Wrong: While USAirways sticks with its story that tweeting the image was an accident, the fact is…
  • Toyota Comeback: What’s Helped to Turn This Company Around

    guest
    13 Feb 2015 | 8:34 am
    From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas pedals, sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. How did they achieve this remarkable turnaround? Innovation Through Planning Ahead To its…
  • How to Keep Customers Happy in a Digital Marketplace

    megantotka
    4 Feb 2015 | 2:58 pm
    The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met. Building a friendly website. You will notice that I did…
  • 4 Simple Ways to Build Up Your Email List

    megantotka
    9 Jan 2015 | 10:46 am
    For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. A smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction.   An effective email list does not need to take a long time to create; you can accelerate your list building with the right approach and resources. Take a look at just a few of the ways to build a solid email list quickly: Ask on your website.
  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
 
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    @ProBlogger

  • 7 Effective Tips To Grow Your Social Media Presence The Right Way

    Guest Blogger
    31 Mar 2015 | 7:13 am
    This is a guest contribution from Adam Connell. Have you ever wondered how to gain a significant advantage with social media? Not just in terms of growing a following but growing an engaged following? I have too, and so have countless others. The truth is that you can, and it’s easier than you might think. If you’re serious about growing a more engaged following, you’ll find this post helpful. You’ll learn how to focus your efforts, boost engagement, monitor your progress and ultimately start seeing real growth. Ready? Let’s dive in! 1. Get to know your audience Your audience…
  • Editing for People Who Love to Write… Too Much

    Stacey Roberts
    29 Mar 2015 | 7:22 am
    If you’re anything like me, you love words. You love prose, you love language, you love how a perfectly-constructed sentence can say so much more than just letters put in order. If you’re unlike me, however, you love to use lots of words, and write mountains of prose. I know it’s hard not to get carried away, telling everyone everything you’ve ever wanted to say about a subject. Especially online, when blogs are creative outlets, and there are no restraints or word counts. But having been on the reading end of waffly posts (particularly when I haven’t got too…
  • Blog Post Idea: How I Do It Posts

    Darren Rowse
    26 Mar 2015 | 7:19 am
    Recently I shared a simple technique that I use to come up with ideas to write about on my blog – answering a beginner question. While not really rocket science I had a number of readers contact me privately with thank-you messages appreciating the nudge to write that type of post. Today I’d like to suggest another simple technique for coming up with blog post ideas. It’s simple yet is perhaps one of the most powerful types of posts I’ve used on my own blogs many times in the last 12 years. I call these posts the ‘how I do (or did) it’ post. How I did (or…
  • 3 Secret Weapons I Used to Launch My Fulltime Blogging Career

    Guest Blogger
    24 Mar 2015 | 7:23 am
    This is a guest post by Jeff Goins of Goins, Writer. “I’d like to be a writer,” I told my friend one day when he asked what my dream was. “But that’ll never happen.” And I quickly went back to moping around, waiting for my big break. At the time, I was working for a nonprofit as a marketing director, secretly wondering what it might be like to write for a living. Little did I know how close I was to my goal. My was staring me right in the face the whole time. I was just blind to it. “Every great dream begins with a dreamer,” Harriet Tubman once said. “Always remember, you…
  • 7 Commonsense Tips to Improve Your Next Expert Roundup

    Guest Blogger
    22 Mar 2015 | 7:41 am
    This is a guest contribution from Neil. Are you wondering why your expert roundups are not living up to your expectations? Why you are never getting the level of response some other people are getting? After all, the idea behind creating an expert roundup sounds foolproof on paper. Get eminent experts to answer a question for you. Gather the responses and publish the ultimate answer to that question. Get your experts to share the content and then leverage their audience to get a viral post. There is no way you can fail! But the reality is a bit different. My first expert roundup (January,…
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    Scott Monty

  • This Week in Digital - March 27, 2015

    27 Mar 2015 | 8:15 am
    A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a smartwatch, Facebook offers to host news stories directly on its site, some amazing Airbnb success stories, how one city regulated taxis so heavily that ridesharing has soared, the economics of podcasting, the impact of zero-based budgeting on measurement, Larry King tweets - but you'll never guess how, an essential video on the power of heliotropic leadership and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each…
  • This Week in Digital - March 20, 2015

    20 Mar 2015 | 9:07 am
    It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans, Facebook is so money, Twitter is in testing mode, Instagram needs more business, using Uber for "bar roulette," a milestone for data-driven PR, spending on data-driven marketing is up, what Americans- including Mark Zuckerberg - are doing to ensure their privacy, a search for tranquility, the math behind insane startup valuations  and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter…
  • This Week in Digital - March 13, 2015

    13 Mar 2015 | 3:09 pm
    A new heirloom that loses value in two years, the closing of a tech publishing icon, Millennials may not deserve all of those trophies, the cable industry gets more bad news, Facebook unleashes its firehose of data, funding for Snapchat, Uber and Lyft, content strategy secrets to make you successful, Uber pledges more women drivers, what's holding back podcasting, why you need a marketing technologist, Disney holds the future of wearables and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of…
  • This Week in Digital - March 6, 2015

    6 Mar 2015 | 5:05 am
    Surprises galore from Mobile World Congress, a telecom company cracks wise, the inspiration behind Geico's new ads, why senior communications executives exempt themselves from digital skills, Krispy Kreme needs to read Sherlock Holmes, a social network for financial executives, the Future of Marketing 2015 ebook, who wins in the Uber vs. Lyft battle, native advertising has a trust problem, The Infinite Dial 2015 has the latest digital and audio trends, better podcast measurement, watch Charlie Rose and Chris Hughes go at it and more, it's This Week in Digital.A roundup of relevant links…
  • This Week in Digital - February 27, 2015

    27 Feb 2015 | 6:57 am
    Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at Amazon and BuzzFeed, the intersection of porn and marketing, Facebook is concerned about suicides, Twitter hates trolls, YouTube loses money, Roadie and Roadster hit the collaborative street, a boost in podcast listening, using Google Analytics to know if your marketing is working, the number one city for tech and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
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    Social Fresh

  • Meerkat vs. Periscope #socialtoolkit

    Jason Yarby
    30 Mar 2015 | 6:03 am
    People are talking about these apps like its the #HarryPotter prophesy. @AppMeerkat @periscopeco pic.twitter.com/GrCWwJXAL7 — Dom Garrett (@DomGarrett) March 26, 2015 Social Toolkit 20: Meerkat vs Periscope Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Jason Keath and Jason Yarborough discuss the rise and debate of the popular live streaming social networks, Meerkat and Periscope, along with, the social media tools we use at and what’s to be expected at Social Fresh Conference 2015 (Tampa Bay, FL – Sept. 23-25, 2015). Below is a…
  • Tip: Do not focus on Facebook

    Jason Keath
    17 Mar 2015 | 3:00 am
    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is a different strategy when compared to most publishers. As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel. Lucia Moses at Digiday did a great breakdown last month of how Bleacher Report thinks about Facebook and their overall traffic strategy. Why would the Bleacher Report not want to…
  • Top 3 Ways Brands Can Utilize the Meerkat App

    Vincenzo Landino
    13 Mar 2015 | 10:52 am
    “It’s 9:00 on a Saturday, my regular thoughts shuffled in, there’s a new app right in front of me, blowing up on Twitter and LinkedIn.” New apps are always coming up in the social media space, claiming to be the latest and greatest in photo or video. The latest app generating a great deal of buzz is Meerkat, a live video-streaming app with Twitter integration. My friend, @CarlosGil83, had been using the app all week, streaming live coverage of him discussing social media, branding and talking about his journey from unemployment to the interview and hiring process. @CarlosGil83 talking…
  • Simplify Your Content Discovery Process: 4 Expert Tips

    Jason Yarby
    10 Mar 2015 | 7:36 am
    Content discovery itself is no longer the challenge. The challenge is discovering unique AND quality content. Sorting through thousands (and sometimes millions) of tweets, posts, and emails each day can be a daunting challenge. Thankfully, Jason Falls seems to always be a step ahead of the rest of us when it comes to discovering and sharing quality content. So, we invited Jason on the Social Toolkit Podcast to dive a bit deeper into his process, how he discovers the best of the best on the web. “On the internet today, there’s a lot of noise and NOT a lot of signal.”…
  • Tip: You are not tweeting enough

    Jason Keath
    4 Mar 2015 | 5:24 am
    I saw a benchmark study recently, from HubSpot, and a couple of their Twitter benchmark stats made me worry. HubSpot surveyed 7,000 of their customers, who I would anecdotally guess are more digitally and social savvy than the average business, on a ton of digital marketing topics. Check out the full benchmark report here (email gated). Your business is not tweeting enough The two stats that made me stop are how often these 7,000 businesses tweet, on average. They averaged less than one tweet per day. I’m going to go out on a limb and say that if your business is tweeting once a…
 
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    blog

  • Building consumer-generated content into the brick-and-mortar experience

    Christopher Baldwin
    23 Mar 2015 | 6:35 pm
    We’ve all seen it in the news - but in spite of the unwavering headlines, announcing the timely death of brick-and-mortar retail, we seem to have hit a wall. New stories are emerging in the industry, which suggest that brick-and-mortar still holds importance in the marketplace. The truth is, that physical stores still have sizeable, significant and strategic business benefits for retailers and brands alike. From the American retailer LL Bean to Google, organisations are re-building their bridges to the abundant offline world. But, why? “The Experience Economy” – that’s why. In a…
  • 10 SXSW sessions you absolutely can’t miss!

    Brent Robinson
    12 Mar 2015 | 9:11 am
    Are you new to SXSW and have no idea which sessions to attend? Maybe you are just overwhelmed by the hundreds of options available to you. As Social Media Strategist at Bazaarvoice, I’m uniquely qualified to survey the SXSW landscape for the best sessions related to consumer-generated content and the world of e-commerce. I’ve complied a list of ten sessions that you don’t want to miss. Friday, March 13th sessions Beacons, mPay, and the Great Shopper Reboot From showrooming to webrooming, consumers started using personal technology to transform the shopping experience long before…
  • 5 Bazaarvoice experts answer your consumer-generated content questions – Video

    Brent Robinson
    10 Mar 2015 | 8:28 am
    We hope you enjoyed our virtual bootcamp “Maximizing Your Social Currency: How Consumer Feedback Drives Sales” and that we met our goal of showing you new ways the consumer voice can help build your business. The entire event is now available on-demand for you and your colleagues. This link is your All-Access Pass to all the recorded presentations, download dozens of documents from the Resource Library, and see how Bazaarvoice products can help you in the Solutions Showcase. 9 Myths of Consumer Content You’re Still Falling For – BUSTED! Making the Most of Conversations with…
  • Endurance accessories brand uses reviews to win customers

    Erin Gentry
    5 Mar 2015 | 6:42 am
    It’s challenging for small companies to make a big impact. But endurance accessories brand Sealskinz has found a way—using the power of consumer generated content. Established in 1999, Sealskinz empowers outdoor enthusiasts with its waterproof, windproof and breathable products. As an emerging brand in an industry most shoppers aren’t familiar with, and with few competitors making similar products, reviews from users provide potential customers with product insights that traditional marketing can’t match.   “We’re a relatively new brand in a space that very few companies…
  • Yelp Suing Companies for Undermining Authenticity

    Rachael Genson
    26 Feb 2015 | 8:33 am
    For the last few years, Yelp has been the center of much conversation regarding the authenticity of review sites – often with people questioning the company’s unclear guidelines for accepting, filtering, and posting consumer reviews. But this week, Yelp is making headlines for its stand against inauthentic review practices. The company is suing RevLeap, a reputation management company that claims it can help companies hide negative reviews by filling their Yelp pages with positive reviews. Though RevLeap insists they are employing fully legal practices, Yelp has filed a suit for violation…
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    chrisbrogan.com

  • Content Will Never Be King

    Chris Brogan
    26 Mar 2015 | 7:43 am
    Yesterday, I had the pleasure to sit down with my friends Darren Rowse and Brian Clark. The last time the three of us sat quietly was in 2008 or 2009 when we launched the Third Tribe group (ah, memories). I joked that I wanted to bring that back and we could call it Sixth Tribe. You know, Third Tribe 2.0. Alas. Content Will Never Be King The conversation was brief, fun, and sprinkled with some melancholy about the fact that the more things change, the more they stay the same. Darren is thriving with his Problogger events and his Digital Photography School. Brian is running Copyblogger Media,…
  • Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention

    Chris Brogan
    25 Mar 2015 | 6:05 am
    With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than not. What seems most true, however, is that hardly anyone stops by someone’s actual blog any more (or say “site” in case you bristle at the word “blog.”) If people aren’t visiting blogs directly any…
  • Are You Going to Social Media Marketing World? SMMW15

    Chris Brogan
    22 Mar 2015 | 9:50 am
    I’m going to Social Media Marketing World in San Diego next Tuesday through Thursday. I’m doing two OFFICIAL things that I’ll stop explaining because I keep getting it wrong. Beyond that, most of my time is my own (I’ve got two other formal obligations and a few friend obligations). I thought I’d write out what my hopes are for the event, in case you and I have some shared interests we should cover. First and Foremost I’m definitely there to meet and connect. If you SEE me somewhere and find some dumb reason NOT to connect with me, stop it. Go the hell up…
  • How a $200 Chromebook Earned my Company $28,000 in Ten Days

    Chris Brogan
    21 Mar 2015 | 8:08 am
    This is the Acer Chromebook 11 CB3-111-C670. It’s about the size of a Macbook Air, kinda. It runs the Google Chrome OS, which means it’s pretty much like a browser-only deal. All the apps you use are web-based. And this device helped me make $28,000 in ten days. Could a Chromebook Make You More Money? I suspect you already know the real answer to how this worked. This Chromebook isn’t the most powerful computer in the universe. If you have a lot of tabs open, it doesn’t work well. So, I don’t have many tabs open. (hint one) Continue ReadingThe post How a $200…
  • What Writing A Great Sales Letter Taught Me About Everything

    Chris Brogan
    19 Mar 2015 | 8:26 am
    I can count on one hand the number of times that something I’ve tried to sell has been well-received by the people I serve. You know how some kids are a late bloomer? That’s me with most of the things I sell. People buy them years later sometimes. But this time, I really struck gold. How We Write Our Sales Letter Sequence I learned a lot while putting together the now-defunct webinar version of Online Course Maker. (Let me reiterate: the WEBINAR VERSION IS GONE). First, I learned that there’s such a thing as too much information for a format. I tried to cram way too much…
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    Logic+Emotion

  • Video Killed The Television Star: Why Total Fragmentation Is The New Norm

    David Armano
    27 Mar 2015 | 3:25 pm
    Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point. The real winner is digital video in all its forms—especially if it involves a popular app like Snapchat or a mobile optimized popular platform such as Netflix. The demise of traditional television happened somewhere around the time that YouTube began gaining popularity alongside with DVRs that empowered us to skip ads. Since then, things have only gotten worse for traditional, tied to the box…
  • It's Not The Size of SXSW, It's How You Use It

    David Armano
    21 Mar 2015 | 3:51 pm
    Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma. Some call it a conference and others say its more of a festival. Some say this year's SXSW felt "somber" while others asserted that fresh break through technology such as MeerKat, reasserted its relevance as a place where new startups can get their footing and enchant early adopters in the process. Other's still question its value for marketers and agencies…
  • MeerKat Is The Next Big Thing. But For How Long?

    David Armano
    6 Mar 2015 | 7:22 am
    Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good shot at stealing the show at SXSW next week—a venue that's been known to uncover the next big shiny object in social. It was after all, SXSW that put Twitter on the map, then subsequently Foursquare and more recently though with less impact, Vine.  But what exactly is MeerKat? Part Snapchat, part Twitter, and part video streaming app—MeerKat lets you effortlessly…
  • Ruling The "Aggregators" With Creative and Editorial Talent

    David Armano
    14 Feb 2015 | 3:14 pm
    Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's known in the marketing industry as "a big idea". Things were simpler back then... Big Ideas vs. Ruling The "Aggregators"Today, if you want your message and or communications to break through—you must understand how the "aggregators" work. What's an "aggregator"? Google, Facebook, Twitter, E-mail, Text Apps, Snapchat, Flipboard... it's…
  • Five Things I Learned In Five Years

    David Armano
    16 Nov 2014 | 6:59 pm
    According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect in what can be learned in five years, not just on the job but in life as well. I'm a big believer that looking back can help you look forward, so here are are a few things I've learned over the past five years. Mentorship Comes In Many FormsThe traditional image of a mentor is someone who takes you under their wing, puts time aside for you, and imparts wisdom—often a more senior person…
 
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    Spiral16

  • The Many Many Social Media Accounts of The Late Late Show

    Alan Rapp
    26 Mar 2015 | 4:00 am
    This week James Corden took over the hosting duties of The Late Late Show with James Corden (formerly The Late Late Show with Craig Ferguson) and one of his first acts was to invite fans and viewers to follow the show on a variety of social networks (many of which actually exist). Here’s what the segment looked like. Obviously made for laughs, the montage also addresses a brand’s need to carve out a presence on social media channels that fit your needs. Corden goes comically overboard of course as no one would need (or could ever hope to keep up with) the number of accounts he…
  • The Economics & Big Money of March Madness

    Alan Rapp
    24 Mar 2015 | 6:00 am
    It’s that time of year again. College Basketball fans are in full frenzy with the start of the NCAA Men’s Basketball Tournament and March Madness. The tournament is big money for the NCAA, gamblers, broadcasters, and the cities hosting tournament games as this infographic from WalletHub shows. The projected economic impact on Indianapolis, who will host the final three games of the tournament, is a whopping $70.8 million and last year CBS and Turner Broadcasting cashed-in to the tune of $1.13 billion in ad revenue. They aren’t the only ones benefiting as American beer…
  • Another Successful Planet Comicon for Kansas City

    Alan Rapp
    17 Mar 2015 | 4:00 am
    Every year the ides of March bring Planet Comicon back to Kansas City. As has been the case the last couple of years, this year’s event took place in Bartle Hall over a three-day weekend celebration of comic books and pop culture. Using the S16 platform I ran queries over the weekend which we can use to look back over the show’s social media footprint from the past three days and examine which special guests earned the most mentions as well as the language used by guests discussing the show. Rather than search for all the media, comic, and cosplay guests I handpicked an eclectic…
  • Hashtag Round-Up – #WeaselPecker, #YourMum & #BeefBan

    Alan Rapp
    10 Mar 2015 | 12:12 pm
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons & #ThatsWhatCountryBreakfastDo, #NAACPBombing and #JeSuisCharlie, the improper use of #WhyIStayed, and the use of hashtavism. Today we’ll look at three more hashtags which have recently caught our attention. The picture of a weasel unexpectedly riding on the back of a woodpecker went viral leading to several inventive takes…
  • Love & Life – Evolving a Personal Brand with Elegance & Style

    Alan Rapp
    4 Mar 2015 | 5:00 am
    Branding is everything. It not only lets potential clients, fans, and advocates better understand both you and your message but, if consistent, it helps you better promote and tweak you message over time. Crafting a brand message that meets you needs while making you attractive to others is a skill that the two women discussed below have managed to do with a sense of elegance and style. Actress Shay Mitchell‘s profile in both Hollywood and social media got a huge boost when she was chosen as one of the four leads of ABC Family’s Pretty Little Liars in December of 2009. The show,…
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    New Media Expo Blog

  • Breaking It Down: What The Different NMX Passes Get You Into

    Deb Ng
    26 Mar 2015 | 11:27 am
    NMX attendees have the option of registering for several different pass types: VIP Pass, Content Creator Pass, and Exhibits Only pass. As we have a variety of events happening at NMX, I thought it would be a good idea to list the type of passes we offer and the events you can get into. Here you [...]
  • Telling More, With Less

    Deb Ng
    25 Mar 2015 | 8:39 am
    by Donna Freedman – NMX Speaker Want to keep people reading your site? Keep this old journalism adage in mind: “Show, don’t tell.” Your job as a writer isn’t to force-feed facts so that readers will be sure to Get Your Point. Yesterday was the hottest day I can ever remember. My clothes were sticking [...]
  • NMX Speaker Spotlight: Shawn Collins

    Deb Ng
    24 Mar 2015 | 8:35 am
          Today we’re profiling Shawn Collins. Shawn along with his Affiliate Summit partner, Missy Ward are presenting “Monetizing Your Blog Using Affiliate Marketing” at NMX on Monday, April 13 at 1:45 p.m.  1. Without repeating your online bio word for word, tell the NMX community who you are and why you’re so good [...]
  • NMX Speaker Profile: 5 Questions With Tom Webster

    Deb Ng
    23 Mar 2015 | 4:40 am
      Deb’s note: I met Tom Webster in 2008 when I was the Community Manager for BlogTalkRadio and we had a booth at BlogWorld ’08. Tom had dinner with the BTR team, and I was impressed not only by his dry sense of humor – he kept us laughing throughout the meal – but also [...]
  • NMX Speaker Profile: 5 Questions With Lynette Young

    Deb Ng
    3 Mar 2015 | 10:41 am
    Last year, Lynette Young set the tone for an awesome event by opening NMX 2014. This year Lynette’s returned to co-present a breakout session with her friend, Hunter Boyle. What follows is a brief Q & A with our good friend, NMX speaker and superfan, Lynette Young. Simply put, I work with people (who sometimes [...]
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    idaconcpts.com

  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
 
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    NowSourcing.Com » Blog

  • Getting Some Local Louisville Love

    Maggie Kimberl
    27 Mar 2015 | 8:15 am
    On the heels of our recent return from SXSW, NowSourcing has been honored by The Greater Louisville Enterprise Corporation as one of 2015’s Fast Dozen companies.  Fast Dozen companies must have revenue over $1 million per year and have 20% growth each of the last 3 years.  Companies must be based in Louisville.  In addition, Fast Dozen companies must have been operating for at least 4 years and have at least 5 employees. The 2015 Fast Dozen Companies are: 21c Museum Hotels LLC Blackstone Media Network LLC Boice.net Component Supply LLC InGrid Design LLC modulR LLC NowSourcing Inc.
  • The State Of The Union Of Nonprofits [Infographic]

    Maggie Kimberl
    26 Mar 2015 | 9:02 am
      Nonprofit Capacity Conference      
  • Top 20 Most Expensive Bing Keywords [Infographic]

    Maggie Kimberl
    20 Mar 2015 | 9:24 am
      Wordstream
  • Children Are Dying And A New Treatment Could Save Them [Infographic]

    Maggie Kimberl
    17 Mar 2015 | 8:55 am
      The Race To Yes
  • SXSW Survival Guide

    rose
    13 Mar 2015 | 8:16 am
    In order to prepare ourselves and others for the marathon that is SXSW, we’ve compiled comprehensive guides for every part of the trip. Starting from three weeks out, we outlined exactly what needs to be done to ensure a successful trip to SXSW. SxSocial For the kick off we started by getting the word out about SxSocial: a great platform for getting to know people before you actually get there. This tool not only helps you make new contacts and maintain old ones, it also lets you manage your badges and book hotel reservations. Create a profile, let others know who you are and why…
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    Collective Thoughts| Collective Thoughts

  • Nonprofit Strategies

    Brian Wallace
    26 Mar 2015 | 10:29 am
    The economic climate has taken its toll on nonprofits.  Learn more about their struggles from this infographic. />
  • 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations

    Brian Wallace
    20 Mar 2015 | 10:52 am
    It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today, 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. Brands see how a photograph (otherwise known as styled snap) can sell an item out faster than any other form of marketing, so they’re learning to capitalize on this influence more than ever before. If a styled snap from a blogger can push product out the door that fast, collaborating on a clothing line featuring the blogger…
  • Defeating Duchenne

    Brian Wallace
    17 Mar 2015 | 10:07 am
    There’s a new treatment available for Duchenne Muscular Dystrophy called eteplirsen, but unfortunately the FDA approval process has stalled.  Learn more from this infographic.
  • There Are Ample Reasons To Be Envious Of Austin

    Brian Wallace
    6 Mar 2015 | 11:25 am
    Austin isn’t just a great tech city.  It’s also a great place to live and play.  Learn why you should be jealous of Austin from this infographic.
  • Travel to Cuba From America

    Brian Wallace
    3 Mar 2015 | 8:56 am
    You can’t plan a beach vacation to Cuba just yet.  Learn more about the eased travel restrictions for Americans who want to travel to Cuba from this infographic.
 
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    Brian Solis

  • Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be

    Brian Solis
    30 Mar 2015 | 10:12 am
    The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale. To prepare for the event, the team at CMO.com asked me to share my thoughts on the state and future of marketing. Maybe it was because the call took place at 6 a.m. my time or maybe I was just in the mood to share the truth, warts and all. Either…
  • Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

    Brian Solis
    28 Mar 2015 | 9:37 am
    Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also a data company? We talk about the new Twitter and Foursquare deal and why…
  • Digital Transformation Starts with Reimagining the Customer Experience

    Brian Solis
    25 Mar 2015 | 5:11 am
    All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life, one thing is becoming clear, everything is changing and that also affects the business of business. At the same time, technology is…
  • SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

    Brian Solis
    20 Mar 2015 | 10:07 am
    Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel to Austin to experience it. Meerkat, Meerkasting Craze and Twitter’s (Lack of) Developer Relations Meerkat mania was everywhere at SXSW and the livestreaming…
  • Meerkat and the Ephemeral State of Livestreaming

    Brian Solis
    19 Mar 2015 | 5:05 am
    By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I used up until this point were either geeky or buzzwordy. Leading up to the big SXSW Interactive event…
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    Geek Girlfriends

  • Automatic Smart Driving Assistant

    Dennis Baum
    18 Mar 2015 | 2:37 pm
    This is a guest post, written by Dennis Baum Christina and I SCUBA dive together. In California, diving involves lots of time in the car getting to the beach. When she’s driving one of the cars she’s reviewing, she demonstrates the cool tech in new cars: lane guidance, adaptive cruise control, self-driving technologies. I am always dutifully impressed. But when we hopped into my 2002 Toyota Tacoma and, by habit, I plugged my ancient GPS into the cigarette lighter, I was embarrassed and felt the need to apologize for its antiquated ways, “Not a lot of tech in here,” I said.
  • Bosch Coming to Amazon Prime

    Christina
    21 Jan 2015 | 6:24 pm
    Last year, I watched the pilot to Bosch (starring Titus Welliver, who I liked as Silas Adams in Deadwood.) I didn’t expect to like it. But I was curious about the Amazon Prime people’s approach to original content. (Don’t have Prime? It’s awesome.) They made the pilot, then asked viewers to tell them if they should do a season. So I watched, just to have a voice. And I was very quickly hooked. Dark, edgy, great performances. The script is tight and based on Michael Connelly’s Harry Bosch book series. I voted, “Yes!” And I was apparently not the only…
  • My Daughter Tries the High-Tech Venus Swirl™ Razor

    Christina
    6 Jan 2015 | 10:13 am
    This is a sponsored post. Thank you Gillette Venus for supporting my blog! The race to get out of the house and into traffic so we can crawl slowly to my daughter’s first-period class is behind us, our coffees are secured in cup holders, the final touches have been put on teenage hair and makeup. Ava smiles at me, impish, and puts one foot on the dash, exposing a lot of leg. “Go ahead,” she implores me. “Touch it!” Oddly, this is a common morning ritual. She is happy with her baby-soft, just-shaved legs. As her mother, it’s my job to admire her hairless handiwork. “I finally…
 
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    Beth’s Blog

  • How An Informal Nonprofit Employee Champion Program Can Benefit A One-Person Communications Dept.

    Beth
    31 Mar 2015 | 9:28 am
    Are you an one-person communications department?  Perhaps you can relate to this chart from Gerard Matthews, Communications Director of Arkansas Advocates for Children and Families.   As a one-person communications department, your workload, which includes doing the social media, is always increasing.  Your most valuable resource, your time, is a finite resource – even if you forgo getting enough sleep which you know doesn’t work to your advantage.    Gerard decided to do just one that dramatically changed his capacity to deliver a robust integrated social media strategy.  …
  • Will Give Local America Be The Largest Crowd Funding Event in History?

    Beth
    30 Mar 2015 | 10:28 am
    Note from Beth: Give Local America, powered by Kimbia’s technology, is an effort to coordinate giving days on one platform.   Last year, Give Local America raised more than $53 million from more than 306,000 gifts in 2014.  Though Give Local America is a national giving day event,  it has many community foundations and nonprofits running unique campaigns in their various communities.    Lori Finch,  Vice President of Community Giving,  Kimbia and the General Manager of Give Local America,  shares five new tactics they plan to use in 2015 to make this national day of giving the…
  • Nonprofit Crowd Funding Success Formula: Robust Planning, Networks, and Blessings

    Beth
    26 Mar 2015 | 11:03 am
    After publishing this post about Save the Children’s Crowd Funding Campaign – where I mentioned the Dalai Lama Foundation’s successful campaign, I noticed this tweet in my stream from Brian Rusch the former deputy director for the DLF: Woohoo! The crowd-funding campaign I ran for the Dalai Lama Foundation got a shout-out on @kanter‘s blog today! http://t.co/7FZnJT2rLq — Brian Rusch (@alohalife) March 25, 2015 I’m always on a higher path of learning. So, I reached out to Brian to learn more about the inside story of their success and lessons learned.   The…
  • Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success?

    Beth
    25 Mar 2015 | 8:27 am
    Ask any high school boy who likes video games who PewDiePie is and they will tell you that he is the most watched video personality on YouTube.  The main focus of PewDiePie’s videos is his commentary and reactions to various video games as he plays, captured on video and shared on his YouTube Channel. PewDiePie’s channel is the most subscribed channel on YouTube,and reaches over 34.8 million subscribers. Currently, the PewDiePie channel has received over 8 billion video views.  Due to his popularity, PewDiePie’s coverage of indie games has created an Oprah effect on video…
  • Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

    Beth
    24 Mar 2015 | 8:36 am
    There are no better champions for your organization’s communication’s strategy than your staff.  Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact.    With a few guidelines and a little  training, employees can use social channels effectively  in service of  your organization’s mission AND their own learning.  I asked colleagues what nonprofits had good employee champion programs and Chris Tuttle pointed me to Human Rights Watch. I interviewed Jim Murphy,  Senior Online Editor,…
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    Soshable

  • Better Social Media Marketing comes from Personalized Social Media Strategy

    JD Rucker
    31 Mar 2015 | 5:56 am
    If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend. In our industry, the car business, we believe in learning what we can about a dealership and customizing their social media to fit their market, personality, brands, selling style, and community involvement. One does not simply pull out a generic…
  • The Real Reasons People Love Craigslist for Buying Everything

    Rocco Penn
    29 Mar 2015 | 9:48 am
    I was browsing Craigslist looking for a car the other day when something occurred to me. Craigslist shouldn’t work. It shouldn’t be the first place that people stop when looking for anything from a boat or RV to a treadmill or refrigerator. The site is not attractive. It’s not fancy. It’s not modern. By most standards, it’s a site that shouldn’t be as popular as it is. However, it works because it’s not attractive, it’s not fancy, and it’s not modern. It works because it helps us find things in the ways that we’ve always been…
  • Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You

    Tracy Vides
    29 Mar 2015 | 7:19 am
    Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. That figure stands at 89% for young ’uns, or users from 18 to 29 years of age. The millennial generation, consisting of young adults born between 1980 to 2000 and accounting for nearly 30% of the US population, see social media as their primary means of connecting with…
  • Social Media: All About ROI

    Lauren Galli
    10 Feb 2015 | 3:15 am
    When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results? With any transaction of goods or services, ROI is most certainly expected. As a consumer driven…
  • If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

    JD Rucker
    23 Jan 2015 | 12:24 am
    It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role. We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come. The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business.
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    Brains on Fire

  • Announcing “Good Time”

    Amy Taylor
    30 Mar 2015 | 7:03 am
    A few fun facts:  20 percent of companies offer Employee Volunteer Programs (EVPs) and that figure has been steadily rising over the past decade. (Source) EVPs have been shown to improve employee morale, productivity, loyalty and recruitment efforts. (Source) 61 percent of millennials report that an employer’s commitment to its community would play a role in their decision to accept or decline a job offer. (Source) Over the years, Brains on Fire has made several attempts to volunteer and give back as a team, but personal commitments outside of work, meeting schedules and varying…
  • Friday Fotos | Remodel Edition

    Amy Taylor
    27 Mar 2015 | 1:09 pm
    New map for our old office space.  New conference table…coming soonish. A cool way to think about what drives us. Cleaning day! Wishing you a purrrrfect weekend. The post Friday Fotos | Remodel Edition appeared first on Brains on Fire.
  • I hope you get pneumonia.

    Robbin Phillips
    23 Mar 2015 | 8:40 am
    If I move again, it will be to a really tiny house like this one. About four years ago, I got pneumonia. Trust me. Coughing up blood makes you listen hard to a doctor’s advice to stay in bed. So I canceled my fancy plans to meet with a client on the west coast. And canceled all my calls and meetings. No one really even batted an eye. It was rather humbling. Then I went to bed for a solid week and an entire weekend. I spent a lot of time thinking during those ten days. About what mattered. And what didn’t. I didn’t check facebook or email or twitter. I just slept and slept and slept…
  • Friday Fotos | La-La Land Edition

    Amy Taylor
    20 Mar 2015 | 10:54 am
    Pie for Pi Day. Our ancient floorboards are becoming our new conference table — and we can’t wait to see the final result. Greenville goes to (BOF)LA. Beau doing a little nasal proofing of our handiwork. Hope your St. Patrick’s Day was good and green. The post Friday Fotos | La-La Land Edition appeared first on Brains on Fire.
  • How to Be Good: It’s So Obvious That It’s Not

    Amy Taylor
    18 Mar 2015 | 6:56 am
    For some reason, whenever I go grocery shopping, I find myself drawn to a random row of product in the baking aisle. The “weird flours,” if you will. I always wonder about the people who are purchasing those little bags of coconut flour and hazelnut meal. “What are you doing with all that chia seed,” I find myself wondering. It’s like they’re all part of some kind of super secret culinary club. Don’t mind us. We’re just hanging out in inconspicuous packaging on the middle shelf. Move along. Nothing here to see. Except it turns out there…
 
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    Life, Inspired

  • Woodland Fantasy: New Hand Drawn Clip Art Set Available!

    Shai Coggins
    4 Mar 2015 | 10:49 pm
    Really pleased to share with you my latest hand-drawn clip art set offering on Etsy: Woodland Fantasy. It’s a set that I feel really proud of – the theme, the colours, the elements… They all seem to have worked well together when I was creating this during the Trends 2015/16 class at Design Garden. And, I’ve been really inspired to put together all sorts of different things when I was working on this set. I was hoping to pull all the things I’m working on before I share this. But, I realised that I was falling into that trap of ‘waiting until…
  • Inspiration of the Moment: 03-2015

    Shai Coggins
    3 Mar 2015 | 2:54 am
    One of the things I’ve been hoping to start doing on this blog is to do a new version of my old round-up posts. I used to do all sorts of them – Friday Five, Web Wednesdays, etc. But, as this blog continues to evolve, my approach changes too. With ‘inspiration’ as this blog’s new focus word, I thought that an inspiration-of-the-moment feature is something worth trying here. The general idea is to share with you some of the things that are inspiring me at any given time – colour palettes that I am loving, home décor and personal style ideas, favourite food…
  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
  • ‘Grow': Word of The Year 2015

    Shai Coggins
    11 Jan 2015 | 9:15 pm
    Happy new year! Yes, I know that almost two weeks has passed since 2015 started. And, I am also aware that it has been a month since I last blogged here. I’ve been avoiding these long breaks over the last few months, but this time, I got defeated. Again. We all know that the holiday season is always a bit hectic. The wisest move would have been to give myself a break and make that official. But, I was overly confident that I would find the time to blog, regardless. Silly, me. I’m not going to give you the details of my holidays – but, needless to say, it was more hectic…
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    Bare Feet Studios

  • Launching the TEDxAIR Program, with Shane Robinson

    Roxanne Darling
    31 Mar 2015 | 1:33 pm
    When Shane and I moved Bare Feet Studios to Hawai‘i, we were an easy-to-understand web company. We built web databases, designed blogs, set up podcasts, offered SEO services, and helped our clients craft digital strategy to grow their businesses. But Hawai‘i has a way of seeping into your soul, calling forth desires and ideas that may not fit into neat little boxes.... The post Launching the TEDxAIR Program, with Shane Robinson appeared first on Bare Feet Studios.
  • To Do and Forget: Managing the Incomings

    Roxanne Darling
    25 Mar 2015 | 1:30 pm
    I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track of the ideas and the assignments had become a stressor extraordinaire. I love and use Basecamp for a few of my “top level” projects, as I can track or organize my diverse assets,... The post To Do and Forget: Managing the Incomings appeared first on Bare Feet Studios.
  • Here’s Hope for Workaholics

    Roxanne Darling
    16 Mar 2015 | 7:56 pm
    I am in a writer’s group and also I also coach a mindful social business group where we each post daily progress and process notes about how well we are inching along to our daily, weekly, and session goals. The Q&A is designed to motivate and feed the brain so it wants to do more, by acknowledging accomplishments of any sort, and... The post Here’s Hope for Workaholics appeared first on Bare Feet Studios.
  • Stop Learning and Start Doing

    Roxanne Darling
    2 Mar 2015 | 7:10 pm
    It’s not often you’ll hear such a barking-style suggestion from me. But I’ve decided that analysis paralysis has taken on a whole new realm in the world of using the internet to grow your small business or entrepreneurial venture. Webinars proliferate. Joint Ventures and VIP Days are hot. You’ve got to know all about lead capture pages. What is happening in your... The post Stop Learning and Start Doing appeared first on Bare Feet Studios.
  • Mindful Social Media

    Roxanne Darling
    23 Feb 2015 | 7:26 pm
    It's not an oxymoron! The post Mindful Social Media appeared first on Bare Feet Studios.
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    Ignite Social Media

  • Meerkat and Periscope Fight For Social Users

    Azad Abbasi
    31 Mar 2015 | 6:26 am
    There are two apps that, true to their namesakes, have been popping their heads up a lot as of late. Both Meerkat and Periscope recently emerged as live-streaming video apps geared towards making visible what might otherwise be out of sight. At a time when people want immediate access and can’t stand the FOMO (fear of missing out), both apps are poised to make their mark. But which will see greater adoption amongst social users? We’ve got some preliminary thoughts. Meerkat: Meerkat commanded great attention at this year’s South by Southwest. The new live-streaming app, created by CEO…
  • Facebook f8 Announcements Mean Opportunity for Brands | Social You Should Know

    Lisa Braziel
    29 Mar 2015 | 8:00 am
    5 F8 Announcements You Should Know Didn’t have time to make sense of the Facebook f8 announcements this week? Have no fear, our very own Erin Ledbetter has summarized the announcements that matter to you in her recent blog post, "5 f8 Announcements Brands Should Care About". Long story short: Facebook videos are now embeddable, 360 degree video capabilities are coming in a Facebook newsfeed near you, Facebook Messenger is adding bells and whistles and opening up to third party developers to make it a more social and attractive application for brands, and Facebook is positioning Messenger as…
  • Brands Lose 100K+ Fans After Facebook Purges Accounts

    Derek Roessler
    26 Mar 2015 | 2:32 pm
    Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of voluntarily deactivated and memorialized accounts, leading to reductions in brand fan counts. Thankfully, none of the changes caused a huge percentage drop like we experienced with The Great Instagram Purge of 2014, but the reductions were still noticeable. Looking at a dozen different brands, we saw an…
  • New Video Data Reinforces Social Media Video Effectiveness

    Lisa Braziel
    26 Mar 2015 | 8:50 am
    With the rise of video, you've probably taken another look at how video views are counted and valued.  Is a video view simply an impression?  Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? In yet another attempt to show social media video effectiveness and position itself as a leader in video consumption, Facebook commissioned a new study from Nielsen to calculate how video ads on Facebook could impact brand awareness, message association, and lift in ad recall. Finding: Video ads have value, even before they…
  • Five f8 2015 Announcements Marketers Should Care About

    Erin Ledbetter
    25 Mar 2015 | 12:45 pm
    Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control.  Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with the Facebook apps you and I log into every day) but a few of today's announcements could impact how brands engage consumers on the social network. Streamlining Sharing to Facebook Owned Apps Facebook is clearly committed to its siloed app strategy, which Mark reiterated in his opening speech, saying the…
 
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    Technosailor.com

  • Letting Perfect Get in the Way

    Aaron Brazell
    31 Mar 2015 | 12:08 pm
    I’ve been contemplating a phrase for a few days now. It applies to writing code, as I do for a living, as well as a whole host of other things… from relationships, to home life, life goals and endeavors… the list goes on. Don’t let perfection stand in the way of progress. I know what […]
  • New Adventures with 10up

    Aaron Brazell
    22 Mar 2015 | 2:00 pm
    It’s such a weird feeling. Since I began this blog in 2004, I’ve been able to say I was truly hired exactly one time. That day was Jan 9, 2013. In 2004, I was employed by Northrop Grumman. In 2006, I left NG to pursue the startup world, I took up residence at b5media as […]
  • Dishonesty in Digital Marketing

    Aaron Brazell
    18 Mar 2015 | 3:48 pm
    $9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure […]
  • Adding a Time Start to WordPress Media Embeds

    Aaron Brazell
    9 Mar 2015 | 2:39 pm
    Ever have those times that you'd like to share a piece of media but have it start at a particular time? I did recently, and figured I'd share my solution. It turns out, WordPress does not support this feature out of the box (though you could argue, theoretically, that it should).
  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • #ContentMarketing Highlights for the week.

    Koka Sexton
    8 Mar 2015 | 6:55 pm
    It was a good week for content marketing. From fun infographics to some great tactical use of blogs and design, this week was filled with amazing things. Here is a collection of items I found valuable this week on social media. View the story “CONTENT MARKETING HIGHLIGHTS FOR THE WEEK” on Storify Powered by WP Bannerize
  • The New #SocialSelling Index Makes Success More Predictable

    Koka Sexton
    31 Jan 2015 | 9:54 am
    There have been some major leaps made in the evolution of social selling in the past few years. One of them is the creation of the Social Selling Index, the score that LinkedIn can give to a sales professional; a company; an industry; a region; or globally that benchmarks the activity of sales people being active social sellers. LinkedIn Sales Solutions recently released this infographic outlining some of the changes made to the Social Selling Index and how it makes the score an ever more predictable formula for sales people.
  • Content Marketing Resources

    Koka Sexton
    27 Jan 2015 | 8:50 am
    The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. Here are some of the best social updates that talk about content marketing on platforms like LinkedIn, Twitter and other social networks. These are some great resources for people that are trying to step up their content marketing game. View the story “Must read marketing articles” on Storify Powered by WP Bannerize
  • Highlights from LinkedIn’s GSK

    Koka Sexton
    25 Jan 2015 | 6:38 pm
    Last week was LinkedIn’s Global Sales Kickoff, this year it was hosted in Los Angeles at the famed Nokia Theater where some of the biggest award shows in the world take place. This is my second GSK for LinkedIn [you can see the first one here] and it was bigger and better than the last. I have been to many GSK’s in my career either as a participant or a speaker and no one does it like LinkedIn. I was prepared for the grand scale of things but even being prepared didn’t fully set me up. It was so great to see so many sales people I know and it was wonderful to have the…
  • A collection of #SocialSelling posts for the week

    Koka Sexton
    17 Jan 2015 | 2:36 pm
    I’ve put together a series of articles that will benefit sales professionals.These are social selling knowledge and strategy posts that I found valuable and thought you would like to see also. Some of these articles are very rich in data that can help drive decisions within your organization. Most of them are around LinkedIn as the social media tool to us but there are some that talk about Twitter and other social networks too. View the story “Favorite #SocialSelling Posts of the Week” on Storify Powered by WP Bannerize
 
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    Digital Trends

  • Hands on: Project Spartan browser

    Matt Smith
    31 Mar 2015 | 4:45 pm
    Microsoft’s replacement for Internet Explorer is now available, but it Spartan isn’t as lean, mean and ready to fight as its name suggests. The post Hands on: Project Spartan browser appeared first on Digital Trends.
  • Following its high-riding wire stunt, the 2016 Jaguar XF heads for the Big Apple

    Andrew Hard
    31 Mar 2015 | 4:15 pm
    Jaguar has officially unveiled the 2016 XF ahead of its public debut at the 2015 New York Auto Show. With the use of a new aluminum-intensive architecture, the 2016 XF is 265 pounds lighter than its predecessor in AWD guise. The post Following its high-riding wire stunt, the 2016 Jaguar XF heads for the Big Apple appeared first on Digital Trends.
  • 20 common problems with the HTC One M8, and how to fix them

    AJ Dellinger
    31 Mar 2015 | 3:56 pm
    The HTC One M8 is the latest and greatest handset from HTC, but that doesn't mean it's flawless. Here are some of the most common issues and fixes for the handset to help you deal with the problems if they occur for you. The post 20 common problems with the HTC One M8, and how to fix them appeared first on Digital Trends.
  • Could Mad Max: Fury Road get any more epic? New trailer says ‘yes’

    Rick Marshall
    31 Mar 2015 | 3:22 pm
    Tom Hardy and Charlize Theron keep the intensity high and the speeds even higher in the latest, epic trailer for Mad Max: Fury Road. The movie will be the long-awaited fourth in the storied franchise. The post Could Mad Max: Fury Road get any more epic? New trailer says ‘yes’ appeared first on Digital Trends.
  • Volkswagen shows its rugged side with the 2016 Golf SportWagen Alltrack

    Ronan Glon
    31 Mar 2015 | 3:15 pm
    The 2016 Volkswagen Golf SportWagen Alltrack stands out from the standard SportWagen thanks to a more rugged look and a raised ground clearance. Additionally, it comes with Volkswagen's 4Motion all-wheel drive system. The post Volkswagen shows its rugged side with the 2016 Golf SportWagen Alltrack appeared first on Digital Trends.
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    Janet Fouts

  • Evernote – Change the Way You Take Notes

    fouts
    12 Mar 2015 | 11:26 am
    Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier. Until now. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone,  or smart phone. Items are tag-able and fully search-able so you can add pretty much anything, run…
  • Are you an intentional marketer?

    fouts
    8 Mar 2015 | 3:52 pm
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. I’ll tell you what to do with them in a minute. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? It seemed like a good idea at the time? Because your market is there? You like…
  • Meercat jumps on Twitter Video

    fouts
    5 Mar 2015 | 9:14 am
    People are jumping on Meerkat, a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there If you’re streaming a Meerkat video it’s pushed to your followers on Meerkat in real time and viewable on Twitter in real time Followers can “re-stream” your broadcast to their own followers in real time too You can…
  • Marketers- Stop multi-tasking social media

    fouts
    26 Feb 2015 | 2:35 pm
    We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? Yeah. No. The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Rather, you’re serial tasking and shifting your attention from one task to the other. In fact, the time it takes you to switch from one task to another can increase the overall time you spend on these tasks by up to 40%. Don’t your adoring fans deserve a mindful focus…
  • Just get us the Millennials! #Marketing #Fail

    fouts
    30 Dec 2014 | 12:53 pm
    I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials”. This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population 23% of Millennials have a Bachelor’s degree or higher,…
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    SocialTimes Feed

  • Twitter Launches Curator, a Platform for Media Publishers

    Justin Lafferty
    31 Mar 2015 | 3:30 pm
    Twitter wants to make it easier for media entities to tap into conversation on its platform. The company announced Tuesday the launch of Curator, a platform that surfaces the most relevant and popular tweets and Vines around a certain topic. Media publishers can see a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos. Twitter Product Manager Matt Dennebaum wrote about Curator in a blog post: Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments…
  • ICC Cricket World Cup 2015: 700M+ Interactions by 53M Facebook Users

    David Cohen
    31 Mar 2015 | 2:17 pm
    ICC Cricket World Cup 2015 wrapped up with Australia’s victory March 29, and the tournament generated more than 700 million interactions from Jan. 1 through the final match, from 53 million Facebook users. India’s victory over Pakistan Feb. 15 was itself responsible for 25 million interactions from 9 million users on the social network, and other matches drawing the attention of Facebook users included Australia’s semifinal victory over India (24.5 million interactions from 8.8 million users) and its final-match triumph over New Zealand (9.3 million interactions from 3.7 million…
  • FarmVille 2: Country Escape Updated with Easter Egg Scavenger Hunt

    Brandy Shaul
    31 Mar 2015 | 1:30 pm
    Zynga has released the latest major content update for FarmVille 2: Country Escape on mobile, bringing an Easter celebration to gamers level 10+. The event will see players completing quests and crafting special \"Springtime Goods,\" turning them in for Basket Points in an effort to climb the leaderboard and win prizes, including a limited edition Irish Setter Farm Hand. As with most holiday events, this Easter event has multiple parts. The first focuses on sending Farm Hands to key locations, including the Glade, Pier, Pond, Mine and new Flower Field (which is only available during this…
  • Facebook Adds Subscribe Button for Pages’ Events

    David Cohen
    31 Mar 2015 | 12:42 pm
    With the oft-mentioned drop in Facebook pages’ organic reach, page administrators of event-heavy pages, such as those for musical artists, have been hit hard. The social network launched a feature this week aimed at solving that issue. All pages on desktop and mobile now have subscribe buttons in their events sections, according to numerous reports, and users who click those buttons will receive the same types of notifications that they would see from other users’ events. Karissa Bell of Mashable pointed out that the new feature allows users to stay informed about events from pages…
  • Pinterest Celebrates 5th Birthday

    Justin Lafferty
    31 Mar 2015 | 12:00 pm
    Pinterest on Tuesday celebrated its fifth birthday, sharing some statistics showing how the company has grown in the last half decade. In the past 5 years: 50 billion Pins collected by people onto more than 1 billion boards 80 percent of traffic comes from mobile Each year, Pinterest serves more than 1.5 trillion recommendations Recipes: Pinterest has more than 1.7 billion recipe Pins Shopping: Every day nearly 2 million people Pin product rich Pins Articles: More than 14 million articles are Pinned each day ⅔ of all the content people Pin is from a business’ website Pinterest has…
 
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    Techipedia | Tamar Weinberg

  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

    Guest Author
    12 Mar 2015 | 5:50 am
    As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
  • Why Customer Service is the Future of Social Marketing

    Tamar Weinberg
    28 Oct 2014 | 5:30 am
    In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Initially, the network really had the cream of the Internet crop on its frontpage, and the “Digg effect” would take websites down just like that. Visitors flocked to the homepage…
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    Stay N Alive

  • Facebook Quietly Launches Ads API for ALL Developers

    26 Mar 2015 | 2:03 pm
    Some amazing things have been announced at Facebook's annual developer conference, F8, going on yesterday and today in San Francisco. From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations of the value of virtual reality I've ever seen, Facebook has by far made up for last year's F8, which I suggested was a bit uninteresting. But one thing went unannounced that I think bears merit, and I discovered it within their "Developers Garage" here at the conference as I was talking to people working for Facebook at the various booths. That…
  • No Known Solutions In Sight for Copyright Issues or Monetization for Facebook Video

    25 Mar 2015 | 2:55 pm
    At Facebook's now annual F8 developers conference, 2 issues seemed to be on the mind of developers and content creators in the audience of their "What's New With Facebook Video" session: copyright infringement and in-video monetization. But when asked about it, Facebook seemed mute.Among the features launched at Facebook F8 this year was the ability, just like Youtube, to embed native video from Facebook on websites and other 3rd party products (see video below). This launch allows further distribution of video, and improves the capabilities of video shared on websites to be shared beyond…
  • How to Find the Fans of Your Facebook Page

    19 Dec 2014 | 3:31 pm
    I had a client ask me the other day if they could identify their 10,000th fan for a giveaway. The truth is on Facebook, they don't make it easy to know who your fans are. In the Facebook API it limits you up to only a few hundred fans that you can retrieve (and that only works on occasion). You can use Graph Search and a combination of a couple Google Chrome extensions to download up to about 5,000 fans (I've never been able to get more). But to get the entire list hasn't been possible until I discovered this one cool hack, and it sorts it by most recent person who liked your page! Here's how…
  • The Entirely Contextual, Peer-to-Peer, Self-Aware Future of Technology

    6 Nov 2014 | 12:13 pm
    This article is part of the ‘Think Further’ series, sponsored by Alger Financial Management. For more ‘Think Further’ content and videos, click here.As I talk to others in the tech industry, I'm often asked, what's next for technology? First there was the PC, then the web. Then came the dynamic web experiences and "web 2.0". Following that came social media, mobile, and the appearance of all your friends and family, as well as personal information into that web experience. So what's next? The future of technology is all about the end user. It has no servers. It has no "destinations"…
  • Google+ Isn't Dying. Facebook Isn't Dying. The News Feed is Dying.

    22 Oct 2014 | 11:00 pm
    Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of "the destination". His post really resonated with me. I've long wondered, with the death of Google Authorship among other things being removed from Google+, if plus.google.com would stick around, instead being favored as just a layer across all Google products (Google+ therefore still definitely having a future). I've come to the conclusion of this: The idea of "a news feed" will be dead in the next 5 years. Facebook as you know it will be…
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    Quick Online Tips

  • How to Open Mailto: Links in Gmail by Default

    P. Chandra
    24 Mar 2015 | 8:58 am
    Have you clicked mailto: links (email links) on websites and want them to open in Gmail. When I decided to install email links at bottom of these posts, I would...Read full original article at How to Open Mailto: Links in Gmail by Default©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Make Site Search Default Google Chrome Search Engine Shocking! When Hackers Edit Disavow Links File 1000+ Gmail Emoticons!
  • How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed

    P. Chandra
    22 Mar 2015 | 11:26 pm
    Its a good idea to delay loading of non critical CSS to speed mobile site page speeds. Probably you use lots of CSS files to style your site, and this...Read full original article at How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Increase Site Speed by 200% Easily How to PHP Flush Buffer Early to Speed Website Loading 4 Best Web Page Speed Tests to Make Your Site Faster
  • How to Dispay Sharper Logo on High Resolution Screens

    P. Chandra
    18 Mar 2015 | 7:39 am
    Does your logo look blur and pixelated on iPad retina display screen? Why does the logo of your favorite top blog look sharper? Here is the secret to display sharper...Read full original article at How to Dispay Sharper Logo on High Resolution Screens©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Change WordPress Login Page Logo & Background Activate Instant Login Access Alerts for High Server Security Your Blog NEEDS an Awesome Logo
  • View Bootstrap, Font Awesome in WordPress Visual Post Editor

    P. Chandra
    7 Mar 2015 | 10:44 pm
    How can you view Bootstrap styles and Font awesome icons in your WordPress post editor. Currently if you use these 2 essential design elements, the changes are not visible in the...Read full original article at View Bootstrap, Font Awesome in WordPress Visual Post Editor©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Add Font Awesome Icons in Bootstrap How to Add Custom CSS Styles to WordPress Post Editor Use Bootstrap for Powerful Web Design
  • QuickCache to ZenCache: Fix WordPress Caching Errors

    P. Chandra
    6 Mar 2015 | 2:30 am
    As you migrated from WordPress caching plugin QuickCache to ZenCache, did caching stop working. We have been using Quickcache as our default WordPress caching plugin for several years now. Now QuickCache...Read full original article at QuickCache to ZenCache: Fix WordPress Caching Errors©2015 QuickOnlineTips. All Rights Reserved. Related posts: Now Get More Free Dropbox Space upto 18GB! 3 Tips for Choosing a Usenet Provider
 
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    Social Media Wise

  • The Internet and How It Is Related to Social Media

    newmedia
    21 Mar 2015 | 4:09 pm
    There are several popular social media sites nowadays and these are the websites with hundreds of millions of active users and even with billions with some of these. These are the internet websites where people can do live and real time interactions with other people globally, share pictures and ideas, or making interactive discussions, with friends, family, or anybody within their circle. I recently discovered a vibrant community on facebook discussing cosmetic surgery. The private community of plastic surgery addicts was surprising quite large and very active. They rant’d and raved about…
  • The Impact of Internet and Social Media

    newmedia
    21 Mar 2015 | 4:08 pm
    Social media is the platform where people share their ideas, make comments about certain things, or just make social interactions with people, their friends and family, and practically all people they are in contact with. This cannot be done without the internet though, thus social media are the internet sites where these people make these interactions and connections with various people. Personal conversations and other interaction types are made through this platform, and there are many types of these interactions done. This can be through the social media sites, forums, and even the blog…
  • What Internet And Social Media Have Given To The World

    newmedia
    21 Mar 2015 | 4:08 pm
    This magic called internet has given us a lot of things that has benefited the whole world through the years. Since the dawn of the internet and how it was widely used by everyone around the world, it has connected everyone and now it is like we can’t live without it. Well for the old generation they can live without it but for the generation who got caught with the wave of this great popular tool, it is like something that they should always be hooked on. Now it has also produced another rather addictive item that all of us are hooked in too which is social media. Internet and social media…
  • How to Use Social Media to Increase Your Business Profits

    newmedia
    21 Mar 2015 | 4:08 pm
    A lot of people are now into online stuff. Regardless of age, people are now registered on different types of social media and networking. This fact is given much consideration by people involved in small and big businesses which is why they come up with websites, social pages, and any more to reach out to their target market. Since social media is not a great hit, a lot of people running different kinds of business use this medium to reach out and distribute their products and services to the public. All of these activities are done simply for one same purpose: to increase business profits.
  • Using Social Media to Promote the Business

    newmedia
    21 Mar 2015 | 4:07 pm
    Establishing a presence is what should be done to a business and this can be done efficiently if you have an online presence. Whether your business is the traditional business or you have this online, having a presence on the net will add to this success. If you will note, the biggest brands in business are on the net, and they are doing this even if they have already attained success. Getting popular on the internet will get you a name and a brand that will be exclusively your own. This may not be easy to do though, but there can be no regrets if you do this, especially if you attained the…
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    Web Strategy by Jeremiah

  • How Investors are Sharing their Money into the Collaborative Economy

    jeremiah_owyang
    17 Mar 2015 | 6:29 am
    The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative Economy is an economic model that uses commonly available technologies to enable people to get what they need from each other. You’ve likely heard of the sharing economy, crowdfunding, P2P lending, the Maker Movement and cryptocurrencies. Each of these is a part of this emerging economy. I’ve met with many…
  • How the Technology of the Collaborative Economy all Works Together

    jeremiah_owyang
    1 Mar 2015 | 6:52 am
    If you’ve used Uber, Lyft, Airbnb, oDesk, Kickstarter, or Lending Club, you’ve participated in the Collaborative Economy, ever wondered what’s powering it behind the shiny user interface on the app? The Collaborative Economy is an economic model in which people use commonly available technologies to get what they need from each other. To put some stats on how large the startup ecosystem of companies in this space is, here’s some facts: The Mesh Directory is tracking well over 9,000 startups in this market. These startups are in twelve industries as documented on the Honeycomb…
  • Liberals and Conservatives Both Love & Loathe the Collaborative Economy

    jeremiah_owyang
    25 Feb 2015 | 12:17 am
    By Jeremiah Owyang, Founder, Crowd Companies and Alan Webber, Government Insights Research Director, IDC, (profile and twitter). Last week, A version of this article appeared in the WSJ. The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched,…
  • Your Tech Startup Doesn’t Need to be in Silicon Valley.

    jeremiah_owyang
    23 Feb 2015 | 8:30 am
    By Jeremiah Owyang @jowyang, living in Silicon Valley since 1997. My long-time, close friend, Chris Saad, wrote a helpful essay on 39 tips for startups. He shares many suggestions, based on his personal experience, in the startup world, from his home country of Australia, and in Palo Alto, and in the heart SF’s tech district SoMa. While I agree with 38 of his tips and suggestions, I’d like to discuss the merits of tip number one. Dear readers please know, I first chatted with Chris in advance, he was aware I was writing this, as I certainly don’t like to surprise a friend. Chris gives…
  • Self-Driving Cars Disrupt the Crowd

    jeremiah_owyang
    19 Feb 2015 | 4:53 am
    Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the way for the self-driving car industry. Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to…
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    solar feed crenk-feed

  • Solar Light – Your Questions, Answered

    31 Mar 2015 | 2:03 pm
    There are fantastic ways to save money, use less electricity and be more energy conscious. You can make a difference by learning all about solar lights. If you’re tired of feeling like your questions about solar lights are never answered correctly then you should continue reading. Solar lights are a great way to brighten your home and stay green. There is a huge amount of pressure to protect the world and reduce the carbon footprint added daily. Ignoring the ways you can do this is not an excuse. There are so many ways to change your lifestyle and live a greener life. One of those ways…
  • Portable Solar Panels – Tips To Buy The Right One

    31 Mar 2015 | 4:56 am
    The clean energy industry is a booming market in recent times, when the protection of the environment seems to be a priority for all. Solar energy has long been accepted as the best source for the safest and efficient energy that humans produce electricity for our consumption needs. Most countries are opting for this system for the manufacture and sale of electricity on a commercial scale. The same applies to the utility of this form of energy at the individual level. More and more people are turning to solar power for your portable power needs. Solar panels are a great product to help match…
  • Three important Benefits of Solar Panels

    30 Mar 2015 | 12:49 pm
    Since awareness about global warming, people have become more open to the idea of ​​finding renewable energy sources to mitigate environmental problems in the world today. Among the renewable sources of proposals was the use of solar panels, which has gained popularity in recent years with both residential and commercial spaces. In fact, there are significant benefits of using this type of energy production system, but some also stressed the disadvantages. In general, however, experts agree that the benefits outweigh the disadvantages. Some of the most notable benefits of using this type…
  • Advantages And Disadvantages Of Solar Powered Products

    30 Mar 2015 | 3:15 am
    Sustainable or green energy is becoming one word above all for those who want to save on their energy consumption. The use of solar energy is becoming very popular not only because it is free and plentiful, it is also one of the cleanest renewable energy resources used today. Whether you are looking for some efficient products, choosing solar energy devices is one of the best options you can choose. These are some of the advantages and disadvantages of solar panel lights to help you make an informed decision. Advantages of solar energy products One of the benefits of installing solar energy…
  • Highlighted Aspects of the Solar Industry

    29 Mar 2015 | 3:10 pm
    Solar energy has entered our lives for decades, and has been the change in our lives since. With more spin-off industry, many things that have become difficult to treat. While many aspects have become very popular rooms that provide large amounts of benefits every day. What are they? Distributed solar Service The service relates to a solar energy system is decentralized, modular and very flexible. It is located close to the load used, but generally have less capacity than traditional electricity. A photovoltaic system connected to the network is often considered the service. In practice, both…
 
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    Professional Blog - Chris Saad

  • New Opportunities

    Chris Saad
    5 Mar 2015 | 6:48 pm
    Today I'm searching for new opportunities.Over the last 5 years at Echo I’ve lead product for the team who built the Echo Real-time Developer Platform from 0 to 85 Billion API calls a month, some 30+ shrink-wrapped consumer social products and the super slick drag-n-drop Echo Experience Studio with 100+ customer deployments.We’ve powered amazing brands like Salesforce, AWS, WWE, ESPN, NASDAQ, USA Networks, Washington Post, Coke, Fanta, AT&T, Scripps Networks, Justin Bieber, Lady Gaga and many, many more.It’s been an amazing journey with a passionate and dedicated team - I’m…
  • Context Matters Episode 5 - FB Suicide Prevention, Cocaine use in SF & Do you need to be in Silicon Valley?

    Chris Saad
    4 Mar 2015 | 8:03 am
    See the full show notes
  • The Collaborative Economy Technology Stack v1

    Chris Saad
    1 Mar 2015 | 5:28 pm
    My friend Jeremiah Owyang (twitter, website) is the analyst researching, defining and leading the conversation on the Collaborative Economy. I, along with Rahim Fazel (twitter, website), assisted him to create this diagram as a visual aid for newcomers to the space.See Jeremiah's post for the full detail.
  • Context Matters Episode 4 - Medium vs Twitter, Culture war in San Francisco

    Chris Saad
    26 Feb 2015 | 8:07 am
    See the show notes
  • 39+ tips for building a startup after 15 years of success and failure

    Chris Saad
    21 Feb 2015 | 9:36 am
    I’ve been working on startups in one form or another since about 1999. I started hanging out in Silicon Valley informally in 2008, and moved formally at the beginning of 2009.In Silicon Valley there’s a particular flavor of startup that gets built. One where you “raise money, grow fast and make an impact”. In Silicon Valley “Success” is about being validated by a large market (most important), investors (less important) and “making the world a better place”. By this measure, I feel like I’ve had some share of big wins and great outcomes. More importantly, though, I’ve…
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    Des Walsh

  • Become a Thought Leader with Blogging – Part 2

    Des Walsh
    24 Mar 2015 | 11:40 pm
    In the first post of this two part series, I shared some thoughts about using blogging to establish or promote yourself as a thought leader. For that I focused on what some would see as a group unlikely to be persuaded to blog, CEOs. In this second post of the series I share some results of a few hours searching for examples of CEO blogs with interesting, useful content. I found seven really interesting blogs by CEOs. In this post I comment on three of them and hope to comment on the others in a separate post in the not too distant future. Two things in particular stand out for me with these…
  • Become a Thought Leader with Blogging – Part 1

    Des Walsh
    25 Feb 2015 | 11:26 am
    A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw how blogging could help me share my story and promote my coaching business globally. As it did. I have no doubt that blogging and – more broadly – social media have helped me operate in a bigger field and build a network more deeply and widely than I could have expected otherwise. That…
  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
  • Are you aiming up for 2015?

    Des Walsh
    31 Dec 2014 | 8:49 pm
    Aiming Up It’s that changeover time again, New Years, when we put behind us what was not so good in the year just ended and indulge in some hoping and dreaming about a better picture for the year ahead.  In this post I’m sharing some thoughts and experience about aiming up, setting some stretch goals, not settling for more of the same. It’s not about New Year’s resolutions. At least not the way I think of them. I don’t know about you but I’m not great on New Year’s resolutions. Probably too many in the past that I have not kept. But I do think…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Are You Self-Sabotaging Your Web Site?

    Chad Barr
    25 Mar 2015 | 2:25 pm
    Issue No. 116 March 25, 2015 Raising the Barr Weekly Memo: Are You Self-Sabotaging Your Web Site? This week’s reflection point: I want to share a few examples of how clients can self–sabotage their website and possibly their business. Several years ago, while developing the web site for one of our clients, she contacted our team requesting that we change the font size from 12 points to 11.75! I would admit that to the naked eye, there is absolutely no way to discern the difference so I contacted her to understand how she arrived at such a request. To my amazement, she was spending…
  • Raising the Barr Weekly Memo: Are You Surrounded By Genius?

    Chad Barr
    18 Mar 2015 | 4:08 pm
    Issue No. 115 March 18, 2015 Raising the Barr Weekly Memo: Are You Surrounded By Genius? This week’s reflection point: I just returned from the amazing Million Dollar Consulting convention in Atlanta where I was privileged to learn from the many great minds there as well as provide my presentation to the group. I was surrounded by some of the top minds in the world as I realized that the constant evolution of my wisdom is due to the brilliant minds around me. Some are alive and many are available to me in my extensive library. Let me share some of the highlights of last week’s…
  • Raising the Barr Weekly Memo: The Virtual Workplace

    Chad Barr
    11 Mar 2015 | 2:13 pm
    Issue No. 114 March 11, 2015 Raising the Barr Weekly Memo: The Virtual Workplace This week’s reflection point: Over the past 5 years I have worked primarily from my home office while my team continued working from our main office. I loved the new arrangement as I found it convenient and it worked extremely well for me. Then, as a couple of our team members moved out of state and a couple of our new hires lived overseas, I approached my “home” team to see if they would like to work from home. The answer was a resounding yes! It’s been over a year since we closed our physical…
  • Join Me at The Million Dollar Consulting® Convention

    Chad Barr
    10 Mar 2015 | 9:59 am
    Join me tomorrow with Dr. Alan Weiss, Dr. Marting Seligman, 8 other expert presenters and colleagues from all over the world for an amazing experience that has never before been provided for solo practitioners and boutique firm owners. http://www.alanweiss.com/growth-experiences/million-dollar-consulting-convention/
  • Raising the Barr Weekly Memo: The Purpose of Technology

    Chad Barr
    4 Mar 2015 | 2:08 pm
    Issue No. 113 March 4, 2015 Raising the Barr Weekly Memo: The Purpose of Technology This week’s reflection point: I love technology, its use and especially its impact. What makes no sense to me is using technology for technology sake rather than leveraging it to achieve great results and improve the quality of our lives. The critical aspect when investing in technology is to identify how it is going to improve your business, knowledge, enjoyment, and your life. Once you identify these, focus on getting the most out of that technology so you reap the potential rewards. One of the most…
 
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    andrewchen

  • This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

    Andrew Chen
    30 Mar 2015 | 9:56 am
    Cheaper and cheaper rides Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it. It would be the next step in the industry’s trajectory towards lowering prices. Uber started in the high-end of the market, as “everyone’s private driver” which emphasized quality, but the early pricing was out of range for most. Dropping prices will increase demand, grow the market, and nothing will do that faster than going free. Starting with UberX and now UberPool, each tier of service…
  • Meet me and Eric Ries at a private event on March 21st – here’s how to attend

    Andrew Chen
    4 Mar 2015 | 11:41 am
    Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics I plan to touch on: How Eric and I met in 2008 as unknown/unread bloggers :) Going from zero to global movement for the Lean Startup Biggest lessons – what worked and didn’t The new Kickstarter campaign he’s putting together How growth fits into the Lean Startup framework What’s Eric’s up to now, and…
  • Personal update: I’ve moved to Oakland! Here’s why.

    Andrew Chen
    24 Feb 2015 | 3:42 pm
    My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Previously, I lived in Palo Alto for 5 years, then about 2 years in the Lower Pac Heights neighborhood of San Francisco, but had never really spent much time in the East Bay. I had sort of heard that people were moving from SF to Oakland, but didn’t really have a reason to check out the neighborhood until a few…
  • The most common mistake when forecasting growth for new products (and how to fix it)

    Andrew Chen
    23 Feb 2015 | 10:30 am
    Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth. The other important reason for new products to focus on…
  • The race for Apple Watch’s killer app

    Andrew Chen
    17 Feb 2015 | 2:48 pm
    The upcoming race As the release of the Apple Watch draws near, we’re seeing press coverage hit a frenzied pace – covering both the product, the watch’s designers, sales forecasts, and the retail displays. That’ll be fun for us as consumers. But for those of us who are in the business of building new products, the bigger news is that we have a big new platform for play with! The launch of the Apple Watch will create an opportunity to build the first “watch-first” killer app, and if successful, it could create a new generation of apps and startups. Why…
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    Social Gears

  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    27 Mar 2015 | 11:00 am
    Stephen Fells We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place on May 19th and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by Anna…
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    27 Mar 2015 | 11:00 am
    Stephen Fells We are excited to announce that AgencyLogic CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place on May 19th and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by…
  • A Great Example of How To Aggregate Your Social Media

    Admin
    16 Mar 2015 | 11:00 am
    Getting an email from Twitter stating “you have a new follower” is always a good thing but when one comes through like this it’s even better! Phil Faranda has been on the cutting edge of real estate for a long time. It is why he uses Follr and integrates his single property Websites into his Profile Website: To setup your own Follr Profile Website click here. To create single property Websites visit AgencyLogic.com.
  • Why Upgrade to Follr Professional?

    Admin
    3 Mar 2015 | 6:33 am
    People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them: Social Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version. Web Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50! Documents – Add a printable résumé/CV, sales documents, product or company information, portfolio,…
  • Have You Visited The AgencyLogic Real Estate Community?

    Admin
    20 Feb 2015 | 11:51 am
    We regularly cover the activities and great software features coming out of Follr but did you know about the AgencyLogic Real Estate Community? The community allows real estate agents to: 1. Chat and share ideas with other agents 2. Read real estate news 3. Sign up for referrals 4. Laugh at the ‘Just for fun’ posts 5. View social media content 6. Watch videos And lots, lots more! If you want specific content added including new discussion threads just let us know. Did we mention it’s free? To join the community simply click here!
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    brandflakesforbreakfast

  • is that a banana in your bunker?

    31 Mar 2015 | 5:20 am
    Making the rounds of the Interwebs is this awesome interaction between Groupon and everyone else regarding a Banana Bunker sold on their site. Yes, the Banana Bunker is a real product, made for protecting your bananas. No, it is not a sex toy. Yes, Groupon is killing it with their responses to everyone that commented.
  • fantastical freehand calligraphy

    31 Mar 2015 | 5:15 am
    Latest doodle. Slower version on my 'Seb Lester' Facebook page. A video posted by Seb Lester (@seblester) on Mar 25, 2015 at 7:35am PDTThis is very impressive. Calligrapher, Sebastian Lester, is recreating some of the most well-known logos around. ALL BY HAND. These video clips are fascinating to watch. They will also make you feel bad about your doodles. I doodle a lot. Slower version on my 'Seb Lester' Facebook page. A video posted by Seb Lester (@seblester) on Mar 22, 2015 at 6:01am PDT Doodle. Slower version on my 'Seb Lester' Facebook page. A video posted by Seb…
  • inside the minds of stock photo models

    31 Mar 2015 | 5:05 am
    You can spend hours on stock photo sites searching for that perfect image, simply because you're so memorized by all of the absurdly ridiculous photos that come up in your search. The sad/funny thing is, real people actually had to participate in these incredibly awesome/bad photo shoots. Now we finally get a glimpse of what the models were thinking at the time. Not really, but this fantastic collection of photos is certainly enjoyable.
  • flavor of someone's home

    26 Mar 2015 | 5:24 am
    Did you grow up eating flavored rice and noodles from Knorr? The memory seems to be the most comforting thing now that we are older we and more aware of the ingredients in these bags. Knorr wants to capitalize on that nostalgia in their new campaign that touts "The greatest flavor on earth? The taste of home." So, live a little and go get your self a bag of cheddar broccoli rice and forget about the unpronounceable ingredients.
  • online banana buying

    26 Mar 2015 | 5:19 am
    There is probably a grocery store in your area that offers online shopping that enables you to simply swing by and pick up your produce, but it comes with fees and at a premium. Well, Walmart wants to get in that game with a pick-up only grocery store that doesn't have displays, signage, or anything else that you would come to expect from a grocer. This is either a brilliant idea, or a 17-year-old high school boy is going to be picking out your tomatoes. Good luck!
 
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    Stowe Boyd

  • emergentfutures:Slack’s Valuation More Than Doubles to $2.8...

    31 Mar 2015 | 6:14 am
    emergentfutures:Slack’s Valuation More Than Doubles to $2.8 Billion in Five Months The growing popularity of workplace collaboration tool Slack has attracted a new group of investors eager to pay up for a piece of the startup.Slack has signed a deal with investors to raise up to $160 million in a funding round that values the company at $2.76 billion, according to people familiar with the matter. The round, which will include new investors Institutional Venture Partners, Horizons Ventures, Index Ventures and DST Global, is expected to close in the next few weeks, the people said.Full Story:…
  • "Living Office, Herman Miller’s new approach to realizing higher-performing, human-centered..."

    31 Mar 2015 | 6:12 am
    “Living Office, Herman Miller’s new approach to realizing higher-performing, human-centered workplaces. They identified six key human needs—security, autonomy, belonging, achievement, status, and purpose—and are using these to help guide organizations toward purposeful choices in office design. In order to recognize individuals who once had the status of a private office and to showcase their accomplishments, a prominently located media wall now displays employees’ awards and achievements. These are effective ways to reinforce status without relying on traditional office design,…
  • "Meerkat’s “success” was the creation of a handful of West Coast tech bloggers who managed to lure..."

    31 Mar 2015 | 6:07 am
    “Meerkat’s “success” was the creation of a handful of West Coast tech bloggers who managed to lure major newspapers into covering a phenomenon that did not exist. Despite media coverage that most new apps would kill for, Meerkat failed to get anywhere close to the top 100 chart in the U.S. –even though on a typical week, a dozen new apps crack the top 100. Meerkat is an app that underperformed your average Croatian Flappy Bird clone or the 10th most popular diner simulation of the past year. Yet dozens of notable tech reporters kept tweeting and blogging about Meerkat as the biggest…
  • "Launching web site for Work Futures Research, my new research and analysis firm..."

    30 Mar 2015 | 11:43 am
    “Launching web site for Work Futures Research, my new research and analysis firm http://t.co/cDfqptxUUG— Stowe Boyd (@stoweboyd) March 30, 2015 ”
  • "Hillary Clinton even told Kara Swisher recently that her agenda if she runs for president is to end..."

    30 Mar 2015 | 11:28 am
    “Hillary Clinton even told Kara Swisher recently that her agenda if she runs for president is to end partisan gridlock. It’s not going to work. The breakdown of American constitutional democracy is a contrarian view. But it’s nothing more than the view that rather than everyone being wrong about the state of American politics, maybe everyone is right. Maybe Bush and Obama are dangerously exceeding norms of executive authority. Maybe legislative compromise really has broken down in an alarming way. And maybe the reason these complaints persist across different administrations and…
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    Six Pixels of Separation

  • Into The Future

    Mitch Joel
    30 Mar 2015 | 5:29 am
    Episode #455 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me. With a pending flight home, I could do little more than small talk with Gerd, but agreed to have a discussion about how he helps…
  • Periscope Up

    Mitch Joel
    30 Mar 2015 | 5:18 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Six Links Worthy Of Your Attention #249

    Mitch Joel
    27 Mar 2015 | 7:21 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • The Digital Reality

    Mitch Joel
    27 Mar 2015 | 7:10 pm
    Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear. From a fashion standpoint, it flopped. Without question. Still, it pushed a notion forward, and this notion was no different than the early cell phone manufacturers, who believed that individuals would walk around and talk on phones wherever they may be. We have a bad sense of history when it comes to these things, but it…
  • Email. You're Doing It Wrong.

    Mitch Joel
    23 Mar 2015 | 8:07 pm
    I suck at email. I think. It's a form of technology and communication that fascinates me. Fundamentally, email hasn't changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations across devices and email addresses. The rest of us take part in daily gladiator-like battles against the inbox. I'm usually quite good at taming my inbox (though, I rarely get to inbox zero). Lately, it has become embarrasingly unwieldy (and, if you're reading this and I have yet to respond to your email, I will... promise... and, I'm sorry!). Email reminds me…
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    Chris Pirillo

  • Is Periscope Better Than Meerkat?

    Chris Pirillo
    30 Mar 2015 | 6:12 pm
    Have you tried Periscope or Meerkat? Watch this TLDR for my views on these two video services along with more news and opinion! Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – Is Periscope... Read the full article on http://chris.pirillo.com/
  • First You Crawl, Then You Squawk

    Chris Pirillo
    29 Mar 2015 | 10:54 pm
    If you could pick a unique fragrance of your very own, what would you want to smell like? I examine some options thanks to Demeter in Pirillo Vlog 1064! Read the full article on http://chris.pirillo.com/
  • How to Avoid Staying Healthy

    Chris Pirillo
    28 Mar 2015 | 10:38 pm
    How do you stay healthy? In Pirillo Vlog 1063, we try to give you some tips to do just the opposite. You know — for balance! Read the full article on http://chris.pirillo.com/
  • How to Have Fun with Baby Hair

    Chris Pirillo
    27 Mar 2015 | 10:16 pm
    Starting Pirillo Vlog 1062 with a Bashurverse clip and ending with Jedi smiles makes anyone’s day! Read the full article on http://chris.pirillo.com/
  • Ask My Brother Adam Anything

    Chris Pirillo
    27 Mar 2015 | 7:28 pm
    You asked, and my brother Adam (aka @frojive) answered your questions in this special Ask Adam Anything TLDR! Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR – Ask My Brother Adam Anything... Read the full article on http://chris.pirillo.com/
 
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Libraries in the Internet Age (Free Version Included)

    leelefever
    31 Mar 2015 | 10:10 am
    We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many, libraries are relics. In the age of Google, Amazon and Wikipedia it’s easy to think that…
  • New Video: Encryption on the Web

    leelefever
    3 Mar 2015 | 10:36 am
    For our latest video, we’re going behind the scenes of the Internet and taking a look at encryption and how “keys” help keep our sensitive information secure as it travels from computer to computer.    Here are the highlights as an ExplainerGIF:     Do you want to learn to make animated GIFs like the one above? We'll teach you.     About This Video: Encryption is a fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and…
  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
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    Drew's Marketing Minute

  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
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    The Buzz Bin

  • How Are Millennials Changing The Way We Live?

    Mike Nelson
    31 Mar 2015 | 7:51 am
    The last generation born to the 20th century is beginning to earn more responsibility and buying power in the economy, and our attitudes are beginning to influence how we live, work and play in a very real way. A couple of Millennial attitudes to highlight are that we’re the generation with the least faith in institutions and have the highest support of political independents (50 percent of Millennials consider themselves politically unaffiliated according to Pew Research). We also like multitasking, are comfortable – if not addicted – to the Internet, and we feel secure maintaining…
  • From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter than Ever

    Emily Valentine
    27 Mar 2015 | 5:10 am
    This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s Annual Convention. And, yes, it was just as delicious as it sounds. Between sipping samples from vendors around the globe, I absorbed a lot about coffee’s past, present and future. My lessons began with the legend of Kaldi the goat herder, who first discovered Coffea Arabica when his flock became unusually frisky after ingesting some bright red berries while grazing in the Ethiopian hills,…
  • What I Learned While Touring Japan

    Kristen Lehman
    26 Mar 2015 | 7:09 am
    I recently took a journey halfway around the world. And while I love to travel, I had no idea that I would fall in love with a place that was so vastly different than what I’m used to – especially after 20 hours of flight time. If I’m being honest with myself there are two times others should avoid me – before 10 am on any given day and after approximately fifteen minutes on a flight. I think most people know that Japan’s healthcare system is above average. In Japan, a person’s entire medical history is attached to their social security card. No faxing documents from one…
  • Starbucks’ #RaceTogether Campaign and the Shift toward Pro-Social Brands

    Samantha Cox
    25 Mar 2015 | 7:54 am
    Photo credit: kcconfidential.com If you’ve been to a Starbucks in the past week, you may have seen something other than your name written on the side of your coffee. The company recently launched a new campaign encouraging baristas to write “#RaceTogether” on coffee cups in order to engage customers in discussions about race relations. While the sentiment behind this initiative may be good, the public response was not. As it turns out, standing at the register with a line of caffeine-deprived customers waiting behind you, anxious to get their coffee and be on their way, may not be the…
  • How Brand Sponsors Maximize March Madness

    Lauren Llewellyn
    24 Mar 2015 | 7:37 am
    More than bragging rights are at stake this month. It’s March and the madness is real for 16 major brands that scored a chance to advertise the NCAA tournament as an official sponsor. This is a huge opportunity for companies to reach a very seasonal, niche audience of more than 10.7 million viewers and increase brand engagement – a must considering the NCAA pay-for-play investment totals hundreds of millions of dollars. Each sponsor receives access to NCAA logo marks, TV airtime, tickets, hospitality, and more, but standing out from the crowded “sweet sixteen” sponsors can be a…
 
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    Greg Verdino's Marketing Blog

  • Join Me at Brand ManageCamp 2015

    Greg
    26 Mar 2015 | 12:27 pm
    I’m excited to announce that I’ll be taking the stage at Brand ManageCamp for the third time on October 2nd — and I’m hoping to see you there. If you’re not already familiar with this event, it might be enough to know that BMC has been listed by one Forbes.com columnist as a must-attend conference for anyone looking to stay ahead of the trends shaping the future of marketing. If that’s not enough, you might be swayed by this year’s all star line-up that, aside from yours truly, includes unmarketer Scott Stratten, relationship returner Ted Rubin,…
  • What is Digital Transformation, Really?

    Greg
    5 Mar 2015 | 10:42 am
    Everyone’s talking about ‘digital transformation’. C-suites and boards list it among their top 2015 priorities. Newly minted experts abound. Big consultancies have launched dedicated practice areas, despite being as in need of transformation as their clients are. Digital agencies paint ‘transformation’ as just another fancy way to say ‘marketing’ in order to claim it as their own. And for every expert, consultant, journalist, futurist, keynote speaker, marketer, executive and analyst who utters the phrase‘ digital transformation’, the words come to mean something different.
  • The Discovery of Water

    Greg
    12 Feb 2015 | 10:46 am
    Marshall McLuhan once pointed out that “Fish did not discover water,” going on to explain that, “in fact, because they are completely immersed in it, they live unaware of its existence. Similarly, when a conduct is normalized by a dominant cultural environment, it becomes invisible.” We are all immersed so deeply in something that it becomes invisible to us. To those of us who swim in digital transformation, what’s new is what’s normal. We already live and work in a world where the world’s largest media companies create no content, the most valuable taxi service has no…
  • White Collar Robots

    Greg
    26 Jan 2015 | 10:54 am
    “Technology gets better, cheaper and faster at a rate biology can’t match.” – C.G.P. Grey If you’re interested in the ways automation (aka robots) will affect the world of work, I highly recommend “Humans Need Not Apply” – a 15 minute primer on the current state and future possibilities for robotics in the workplace. While it’s not difficult to recognize how robots might replace blue collar workers and take on repetitive tasks, the video’s most eye-opening moments begin around 7 minutes and 25 seconds when the creator — C.G.P. Grey — looks at how large populations of…
  • Digital Is the Answer. Now What’s the Question?

    Greg
    23 Oct 2014 | 12:00 pm
    In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Today, you could make a similar joke, simply replacing the word ‘digital’ for the phrase ’30-second spot,’ and have a pretty fair indictment of the many marketers who presume that digital is the solution to the questions that haven’t yet been considered. This might seem like an odd statement coming from someone who makes his living as adigital…
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    SocialFish

  • How to Bring Your Business Blog to the Next Level

    Maddie Grant
    31 Mar 2015 | 4:00 am
    Guest post by the awesome Ann Smarty. —————- Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. What gives? Is there something wrong with your content? No, not really. You just haven’t brought your blog to the next level. Doing so requires…
  • Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media

    Elizabeth Bookhultz
    30 Mar 2015 | 4:00 am
    Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content YouTube is greeting marketers and video buffs with cards, a new way to direct viewers to relevant content while they’re streaming a video. If the idea sounds familiar, that’s because it is: the savvier sister to annotations, cards can be seen on mobile devices and TVs, rather than just on desktop. According to YouTube, mobile devices account for 50% of video…
  • [Cool Infographic Friday] Awesomizing YouTube

    Maddie Grant
    27 Mar 2015 | 4:00 am
    Via.   ———- (photo credit)
  • Data-Driven Millennials in the Social Sector

    Editorial
    26 Mar 2015 | 4:00 am
    Are you a millennial that wants to make a real impact in the world? Do you pledge to make a difference that can be measured? If you answered “yes” to both of these questions, your likelihood of being the next generation of nonprofit leaders is “very high” on a Likert scale – extra points if you know what a Likert scale is. For the first time ever, data scientists are becoming the most desirable group of people on this earth. If you didn’t get the memo it reads: nerd is the new cool. More recently, the art of crunching numbers to inform decisions and make predictions is…
  • Assessing Your Culture is Next on #CultureChat

    Jamie Notter
    25 Mar 2015 | 4:00 am
    This Thursday at 1pm ET we will host another #CultureChat on twitter, and the topic will be assessments. CultureChat is a (now) monthly chat on twitter for anyone interested in the topic of organizational culture, and particularly those who want to create strong ones (fourth Thursday of the month, 1pm ET). Our previous chats discussed the impact of the Millennial generation on cultures today and the role of HR in culture work. Thursday’s topic will focus on culture assessments. There are a lot of assessments out there, so how do you know what works the best? Can you even measure a…
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    Christopher S. Penn

  • When marketing data is counterintuitive

    Christopher S Penn
    31 Mar 2015 | 3:53 am
    Ryan asked at Social Media Marketing World for cases where data goes against intuition: This is a great question, and there are plenty of examples.  Influencer Management Intuition often says that people with the biggest audiences are the most influential. That’s not borne out in the data. There are certainly loud people, but there are also the precursors to the loud people. If you’ve read Malcolm Gladwell’s Tipping Point, in which he references Mavens, Connectors, and Salesmen, we often think of Salesmen when we’re talking influence. The reality is that if you can get to the…
  • Has Facebook failed local businesses?

    Christopher S Penn
    30 Mar 2015 | 4:00 am
    Laura asked about my thoughts on this Fast Company article: If the question is whether the free ride is over for businesses on Facebook, the answer is an unequivocal yes. The freeloading is done and gone. Nullem gratuitem prandium: no such thing as a free lunch, as the Romans said. If the question is whether Facebook is useless to small businesses that don’t have millions of dollars, the answer is equally firm: no. Facebook is still plenty useful to businesses even on meager budgets. What sort of things might small, local businesses still be able to do on Facebook without shelling out…
  • Should you have a social media marketing patron?

    Christopher S Penn
    26 Mar 2015 | 5:32 am
    In one of many conversations yesterday at Social Media Marketing World, I was asked, “How does someone new get started building a following?” While there’s no cut and dried answer that makes it easy, one of the accelerators you can use to jump start a program is to leverage a patron, an idea What is a patron? In this context, a patron is someone who’s willing to “sponsor” your social identity into a circle of influence and trust. This can be something as simple as someone retweeting your content on a consistent basis to their audience, or something as…
  • Where to find me at Social Media Marketing World

    Christopher S Penn
    25 Mar 2015 | 6:27 am
    As many others are, I’ll be attending and speaking at Social Media Marketing World. If you’d like to talk about how I and SHIFT Communications can help your company with all things social (especially measurement, analytics, and down-funnel marketing), data-driven public relations, come find me and say hello! Wednesday: Evening reception on the USS Midway. Look for the guy avoiding crowds and instead checking out World War II weaponry. I anticipate being difficult to find. Thursday: Invisible in the morning. Floating around during the afternoon. If you want to say hello, any time…
  • Opportunity cost and assisted conversions

    Christopher S Penn
    24 Mar 2015 | 3:53 am
    In the last post, I emphasized picking your marketing strengths and putting your focus behind a chosen few methods. This is leveraging opportunity cost, the cost of doing one thing and not doing something else. Every choice in life has an opportunity cost: When you eat at restaurant X, you’re not eating at restaurant Y or at home. When you watch television, the time you spend watching TV is time you could have spent on something else. When you focus on SEO as an inbound marketing method, the time you spend optimizing your site is time you could have been sending email or tweeting. Thus,…
 
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    Socialmedia.biz

  • 3 Ways That Your B2B Social Media Marketing Needs to Be Helpful

    Daniel Kushner
    21 Mar 2015 | 12:17 pm
    Illustration by Duncan Hull   Post by Daniel Kushner Founder, Oktopost The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in the purchase cycle, with buyers investing heavily in self-service research – often across several digital channels. For vendors, this changing dynamic calls for enabling the research process. Today’s digitally…
  • Gary Vaynerchuk at Launch: Traditional media holding on for dear life

    JD Lasica
    5 Mar 2015 | 4:35 am
    Gary Vaynerchuk at Launch: “We adore human interaction.” (Photo by JD Lasica) There were lots of remarkable moments at the eighth Launch Festival, which ended a three-day run Wednesday at Fort Mason in San Francisco: Investor legend Peter Thiel exhorting entrepreneurs to find a space and “create a monopoly.” Pundit Glenn Beck declaring, “We don’t need the media. I trust my neighbors.” Forty or so founders taking to the stage to launch interesting new startups. But there’s only one Gary Vaynerchuk, and he made his first appearance at Launch a…
  • Why community & marketing should be best buds

    JD Lasica
    27 Feb 2015 | 1:30 am
    Maria Ogneva of Sidecar, right, with Evan Hamilton of Zozi and moderator Irene Koehler (Photo by JD Lasica). Target audience: Community managers, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Here, in the year 2015, the term community building no longer seems to command the heft and respect it once did. Today it’s all about growth hacking and social sharing and co-creation. But, old school or not, community building still matters. For startups. For small businesses. For brands. For corporations.
  • Startup Grind: ‘Find your golden purpose’

    JD Lasica
    12 Feb 2015 | 1:16 pm
    Jeff Hoffman, who was part of the founding team at Priceline and now runs ColorJar. Target audience: Entrepreneurs, startup teams, businesses, anyone who cares about innovation. I‘m back from Startup Grind 2015 in Silicon Valley’s Redwood City, an annual two-day affair that attracts thousands of entrepreneurs and innovators from around the world. Here’s my Flickr photo set of 47 shots from the conference, which featured Twitter co-founder Biz Stone, Instagram co-founder Mike Krieger, Bill Maris of Google Ventures, Stripe co-founder Patrick Collison and Houzz co-founder Adi…
  • Best practices for nurturing B2B leads captured via social media

    Daniel Kushner
    15 Jan 2015 | 1:42 pm
    Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be. Despite all the talk about silos being a thing of the past, B2B social media marketing activity is…
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    Gigaom

  • About Gigaom

    Gigaom Management
    9 Mar 2015 | 5:57 pm
    A brief note on our company Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We […] About Gigaom originally published by Gigaom, © copyright 2015. Continue reading…
  • Fear, food and the internet of things at SXSW

    Stacey Higginbotham
    9 Mar 2015 | 4:19 pm
    Unfortunate timing means I’ll miss a huge chunk of this year’s South by Southwest Interactive festival happening in my hometown of Austin, Texas this year. I’m both saddened a bit relieved since it is my 14th year attending the festival, and it will be a nice […] Fear, food and the internet of things at SXSW originally published by Gigaom, © copyright 2015. Continue reading…
  • Apple’s take on the smartwatch: Elegant evolution

    Kevin C. Tofel
    9 Mar 2015 | 3:30 pm
    After attending the “Spring Forward” event to get all of the remaining Apple Watch details and then getting some hands-on time with the device, I walked away with mixed emotions. On the one hand, debuted a polished product that was very responsive in my use. On […] Apple’s take on the smartwatch: Elegant evolution originally published by Gigaom, © copyright 2015. Continue reading…
  • Apple Pay on the wrist: How Apple’s watch gets around the ID problem

    Kevin Fitchard
    9 Mar 2015 | 3:10 pm
    Apple only gave a fleeting demo of how contactless payments would work on its new Apple Watch at its Spring Forward event on Monday, but it was an impressive one. You select a card from Passbook in the watch interface and then tap the wearable device […] Apple Pay on the wrist: How Apple’s watch gets around the ID problem originally published by Gigaom, © copyright 2015. Continue reading…
  • All you need to know about HBO’s new HBO Now streaming service

    Janko Roettgers
    9 Mar 2015 | 2:57 pm
    HBO Now is almost here: HBO officially announced plans to launch its online-only streaming service dubbed HBO Now during Apple’s spring event Monday, and promptly managed to confuse everyone with an exclusive that isn’t quite exclusive and a price that’s not set in stone. Time to […] All you need to know about HBO’s new HBO Now streaming service originally published by Gigaom, © copyright 2015. Continue reading…
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    The Virtual Handshake: Opening Doors and Closing Deals Online

  • Visit Teten.com and ScottSocialMediaAllen.com for Latest Blog Posts

    David Teten
    26 Mar 2015 | 8:19 am
    My coauthor Scott Allen and I continue to write about online networks, but for simplicity we’re not doing it here at TheVirtualHandshake.com.  To keep up with our research, visit Teten.com and ScottSocialMediaAllen.com for our current writing.
  • Redesign of Teten.com and TheVirtualHandshake.com

    David Teten
    26 Apr 2012 | 7:09 am
    Assembling a WordPress Website My mother and I met Daniella Norwood, the owner of ella j designs, and her husband Brian Bigda at a Lean Startup Machine weekend at which I was a judge.  She did a great job redesigning my mother’s site, DancetimePublications.com, so I hired her to do a redesign of Teten.com and TheVirtualHandshake.com.  I’d love your feedback on the site.   I definitely recommend hiring Danni for your WordPress needs. Enter Danni: David’s RFP included: upgrading Teten.com and TheVirtualHandshake.com to the latest version of WordPress, modernising the design of both…
  • SEC Charges Adviser with Defrauding Investors via Social Media Sites

    Scott Allen
    4 Jan 2012 | 10:28 pm
    On Wednesday, the Securities and Exchange Commission today charged a Chicago-area investment adviser, Anthony Fields, with fraudulently promoting more than $500 billion in fictitious securities on several social media sites and issued two alerts and an investor bulletins regarding the risks investors and advisory firms face when using social media. “Fraudsters are quick to adapt to new technologies to exploit them for unlawful purposes,” said Robert B. Kaplan, Co-Chief of the SEC Enforcement Division’s Asset Management Unit. “Social media is no exception, and…
  • The Perfect Content Curation Tool?

    Scott Allen
    15 Dec 2011 | 9:10 am
    Maybe I’m just lazy. Maybe I’m overly ambitious. Maybe a little bit of both. All I know is. blogging as much as I would like to is a freakin’ lot of work! I do write original stuff sometimes – and some pretty good stuff at that, I think. I’m also a decent curator of content. For example, Linked Intelligence has grown into the definitive unofficial source for all things LinkedIn. But being a good curator is tedious and time-consuming. And a lot of the reason for that has to do with a sub-optimal workflow. At the moment I’ve cobbled together several tools,…
  • Fun with Klout

    Scott Allen
    9 Dec 2011 | 8:57 am
    I’m not going to bash Klout. plenty of others have done that already, and besides, I like getting free stuff, so, more power to them!  I just want to have fun with them. A few weeks ago, I did a post about Wikipedia’s fundraising ads, entitled Jimmy Wales, Serial Killer?, which got retweeted by a few people. Well, thanks to that, Klout decided that “Wales” and “Serial Killer” were topics I was influential about (sorry, didn’t get a “before” snapshot). Now, they weren’t among my top 3, which were “Social Media”,…
 
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    Marketing Land

  • As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns

    Erik Bratt
    31 Mar 2015 | 2:33 pm
    At the MarTech conference in San Francisco, contributor Erik Bratt recaps the scene-setting talk by Scott Brinker, editor of the Chief Martech blog and the conference chair. The post As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Bitly Is Shutting Down “Bundles” Because Of Spam & Low Use

    Martin Beck
    31 Mar 2015 | 2:22 pm
    Starting April 7, the URL shortening company will shutter the rarely used feature that enabled sharing of multiple links and replace it with a link-tagging system. The post Bitly Is Shutting Down “Bundles” Because Of Spam & Low Use appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Marketing Day: Twitter Unveils Curator, Pinterest Turns 5 & YouTube Vs Facebook Video

    Amy Gesenhues
    31 Mar 2015 | 2:03 pm
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter Unveils Curator, Pinterest Turns 5 & YouTube Vs Facebook Video appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Driver Education School Integrates Google Street View With Online Test Preparation

    Steve Hall
    31 Mar 2015 | 1:51 pm
    The Automobile Club of Romania is creatively using technology to help those studying to get their driver's license. The post Driver Education School Integrates Google Street View With Online Test Preparation appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers

    Martin Beck
    31 Mar 2015 | 12:41 pm
    New tool gives publishers the ability to find relevant content from Twitter and Vine and display it on web, mobile, television and other offline media. The post Twitter Unveils Curator, A Real-Time Search & Display Tool For Publishers appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Convince and Convert

  • 9 Productivity Tools I Use to Run My Company

    Jay Baer
    31 Mar 2015 | 4:00 am
    Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email (The One Thing), our 4 podcasts, ebooks, books, speaking and beyond. Yet, our entire team is 11 people, with nine of them half-time. And, we’re totally virtual with team members located coast-to-coast. How do we keep everything straight and the trains running on…
  • How to Break the Rules and Create Great Content

    Jess Ostroff
    30 Mar 2015 | 5:00 am
    Tweetable MomentsPut it out there when you’ve got something to say.unmarketingTweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing, keeps him pretty busy. So do his books, like UnMarketing and UnSelling, his UnPodcast, and being one of Forbes’ top social media power influencers. He’s known for his sarcastic tone as he points out brand fails on Twitter. When asked why he goes negative, Scott says this strategy is twofold: It matches his personality, so it’s genuine. UnMarketing came about 13 years ago because Scott…
  • Lessons From Running 400,000 Social Media Contests

    Jay Baer
    30 Mar 2015 | 4:00 am
    Tweetable MomentsPay attention to how your audience consumes different channels.shortstackjimTweet This From Pancakes to Social Media Jim Belosic is a man of many talents. Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. In fact, Pancake Labs (the name of Jim’s company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes. At three years old, his daughter had high standards and was not willing to accept…
  • The Key to Social Selling is Social, Not Selling

    Hillary Byers
    27 Mar 2015 | 5:00 am
    Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. As Devon Wijesinghe, CEO of Insightpool, so perfectly puts it in his most recent post, “Everyone talks about social selling, like the adage when people discussed relative to big data: ‘It’s just like teenage…
  • What Marketers Need to Learn from the Entertainment Industry

    Dan Gregory and Kieran Flanagan
    26 Mar 2015 | 5:00 am
    Image via BigStockPhoto.com Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It used to be so easy. We would simply buy up media space, interrupt people’s favorite TV show or magazine, newspaper, song, or news and beat them over the head with high rotation, repetitive sales pitches until they just gave in. It was like corporate water boarding—There should really be a UN inquiry into the marketing practices of the Mad Men era through today. But thanks to the digital revolution, consumers no longer have to watch or…
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    The Online Community Guide

  • What Members Are Most Likely To Do

    Richard Millington
    31 Mar 2015 | 3:44 am
    Hawk and I recently faced a choice. Should we let members submit their own guest posts or highlight the best contributions on the forums (or elsewhere) for special recognition. The former would be great. Many of the best communities thrive as dozens of members compete to be create the best content. There are two problems with this. First, guest-post style communities are rare. The failure rate is high. It’s more work for each member. The quality might be poor and the level of submissions might be low. A rarely updated section wouldn’t look good. Second, members are more likely to share…
  • Change The Way You Build Communities

    Richard Millington
    30 Mar 2015 | 8:13 am
    Launching on April 2nd, our new course for every online community professional in every organisation.  You can find the full details here.  We hope this course changes how you and your organisation builds communities.  Community building is in the middle of a big change on every front. Platforms have rapidly evolved, expectations have shifted, job roles are adapting, and new research is illuminating an entirely new approach to growing a successful online community. We're rapidly shifting from a domain of tech-first, intuitive, guesswork to a proven, reliable, and…
  • Introducing People

    Richard Millington
    26 Mar 2015 | 9:29 pm
    You’ve been through as many patronising icebreakers as I have. Here’s a better way of doing it: "What if instead of introducing your friend as Jennifer the nurse, you started introducing her as Jennifer, one of most thoughtful people you know, or Jennifer the friend who helped you move in when you didn’t know a soul in this city. Introducing your friends for who they are rather than focusing on what they do will remind them they are loved before and beyond their titles. It’s an easy way to remind them that you see them for their hearts instead of their…
  • Constructing Symbols and Collective Identity

    Richard Millington
    25 Mar 2015 | 9:22 pm
    Trace the history of almost any flag. Clearly the colours and design weren’t put together by accident. They reflect something about the country’s history and its members. The challenge isn’t to create a cool design, but to accurately reflect the history of those the flag represents. At our SPRINT USA workshop, I asked all 20 groups of 5 people to design themselves a flag. It was a difficult assignment. They have a blank page and four members they've just met. Most groups resorted to something funny, it's the safe option.  Symbols help create a sense of collective identity.
  • Alerts

    Richard Millington
    24 Mar 2015 | 9:52 pm
    Google Alerts aren't a secret, but they're rarely used.  If you’re looking to introduce fresh news and expertise into your community on a daily basis, set up alerts for various terms related to the topic.  Every morning you’ll get an e-mail with the latest news.  Filter the most interest, useful, and quirky. Share the best news with your members. Soon you'l find people visit the community as a source of information. 
 
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    Daily Blog Tips

  • List of Sites Offering Free WordPress Themes (2015)

    Guest Author
    30 Mar 2015 | 5:02 am
    Freebies! What an inviting word. Especially when it comes to WordPress development, as the vast majority of website owners and bloggers use WordPress today. WordPress has always been free as a platform, but it is still a challenge to build a good-looking WordPress site at no additional cost. Why? First of all because free hosting is not always reliable, so you will need to spend at least $10 a month to get a decent hosting plan. As for the design of your WordPress site, there are several options available. The first, and most expensive, one would be to hire a designer to create a custom-made…
  • Facebook’s Dynamic Product Ads: Everything You Should Know About

    Guest Author
    24 Mar 2015 | 6:11 am
    A few days ago, Facebook announced the launch of their new advertising unit, Dynamic Product Ads, to help businesses promote their products or even entire product catalog to shoppers across any device. With Product Ads, business owners can dynamically showcase more products in a single advert, while Facebook users can discover the most relevant products, both on mobile and desktop devices. Here is what you need to know about Facebook’s new Dynamic Product Ads: How Are Product Ads Different to Other Facebook Ads? The new advertising unit is different from other Facebook ad units in many…
  • Not A/B Testing Your Website Ads? AdPushup can help you optimize your Ad Revenue

    Mark Zeni
    17 Mar 2015 | 4:51 am
    One of the most important things you can do as an online entrepreneur or website owner in order to increase your revenue is to constantly keep testing things to figure out what does and doesn’t work with your users. For instance, you should test multiple headlines, landing page copy and formats, call-to-action buttons, and even ad units (something that almost everyone forgets to test) to ensure that after testing, you always end up with the winning combination of elements. How often should you be running such tests? Some people take an extreme position on this: They say that you should…
  • 4 Steps for Securing the Evergreen Content for Your Blog

    Guest Author
    10 Mar 2015 | 6:25 am
    When trying to create a successful blog, and be a renowned blogger, you should work towards the goal of building a certain online image for yourself. The best approach is to find a topic you can blog about – something interesting, useful, omnipresent etc. in other words, evergreen content. Picking a topic, however, is only scratching the surface, and in order to ensure your achievements, you need to provide readers with sound advice, good content, proper grammar and sentence structure. Think about what you love and what can be useful to others at the same time, for example, keeping up…
  • A Brief Introduction to Influencer Marketing, and Where to Get Started

    Guest Author
    3 Mar 2015 | 1:56 am
    This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf. The Shelf is a social influencer marketing platform ensuring that you connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators. Within the last few years, influencer marketing has really gained momentum. But what is it? The truth is, it’s a challenging topic to broach, because there’s no one-size-fits-all answer. Each brand and each vertical may have a different definition of an influencer, but as…
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    Nate Ritter

  • Guess Who Makes $166,220 Per Hour?

    Nate Ritter
    18 Mar 2015 | 10:37 am
    This infographic is crazy!
  • You Have to Spend Money to Make Money, the Saying Goes

    Nate Ritter
    31 Jan 2015 | 3:23 pm
    It’s true: you can build a business and even market that business for free. You might even find a small amount of success. If you want to find real success, though, and earn a real living you’re going to have to spend some money. Moreover, it is better to spend money now to find success later than to try to scrape money together later when you’re trying to avoid failure. This is true of any industry and business type. Just ask the musicians who have to buy instruments to play and equipment on which to record their songs. Ask the retail shop that had to lease sales space and pay for the…
  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
  • The Importance and Prevalence of Databases in Modern Computing

    Nate Ritter
    9 Dec 2014 | 12:18 pm
    You might not realize this but databases are pretty much at the root of everything in Information Technology. If you use any type of computer, you access and create databases on a daily basis. For example, the contact list on your smartphone is a database; so is your “Friends” list in Facebook, your wish list at Amazon – along with the record of your previous orders, the activity page for your Fitbit, and the radio stations you create on Pandora. Databases are everywhere, and database management systems control how that data is used and accessed. Types of Database Management Systems…
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    Louis Gray

  • FriendFeed's Closure Another Painful Loss from a Vibrant Era of Social Media

    9 Mar 2015 | 3:00 pm
    Amidst all the Apple watch hoopla today, FriendFeed's blog announced the long-ignored social networking pioneer was finally going to be taken out back behind Facebook's brilliant new campus and be put down for good. With the network's acquisition five years behind us in the rear view mirror, and user statistics consistently down, mothballing the once unique and vibrant community seemed only a matter of time, and the time has come.The closure will be by no means without pain. For the many people who made the site their center for capturing their updates around the Web, from the simplest status…
  • YouTube Kids: Smart, Mobile First, and Child Sized.

    23 Feb 2015 | 3:45 pm
    In December, I wrote about viewing technology through the eyes of a child. As much as I think of myself as an early adopter and 'with it' net citizen, I'm equally amused and amazed at the activities my own kids rapidly learn and partake in when it comes to technology and the Web, how things and concepts once considered the future are commonplace. And their eyes, unvarnished by the way things have always been, highlight shortcomings in our software and websites that historically have been designed for fully literate adults on the desktop.I've been particularly excited to watch (and trial)…
  • Adult Problems Stink. I Blame Drew's Cancer. #BlameDrewsCancer

    12 Jan 2015 | 11:30 am
    I quickly glossed over it during my first post of the year, when I said "Adult problems can be a real pain," but I'd be skirting around some big issues if I didn't go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain, hoping to rally others to their cause. But as I get older, and, as a result, my friends do too, struggles with health, family, work or finance are hardly isolated - making it somewhat selfish to choose one cause against another. And that sucks.Nearly five years ago, +Drew Olanoff, one of the best…
  • 10 New Year's Resolutions (for you) for the Year 2015

    1 Jan 2015 | 7:30 pm
    A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months.In years past I've put forth fun predictions for the world in tech. And trust me, I have some predictions, but I'll hold those close to the vest. Working at Google makes predicting the future like cheating. And I won't bore you with a list of my own resolutions for…
  • A Successful 100k Steps Leads to a Sore, Yet Happy, Christmas

    25 Dec 2014 | 9:30 pm
    Monday's personal record setting Fitbit dashboardLast week, I introduced a crazy and audacious goal, of knocking out 100,000 steps (as measured by Fitbit), in the name of personal achievement and to raise money for Camp Taylor, a summer camp for children with heart disease, in honor of colleague Ken Norton's son, Riley. And I'm beyond happy to say our adventure was a success.As chronicled on all the social channels (Twitter, Facebook and Google+ for starters), +Stephen Mack and I passed the 100,000 mark shortly before 10 pm Monday night, after 16 hours of pavement pounding fun…
 
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    ConverStations: Small Business Improvements

  • What’s on Your ’15 Minutes’ Short List?

    Mike Sansone
    31 Mar 2015 | 2:18 am
    What do you do with those 15 minute chunks of ‘in-between’ things? You know, those times where you just finished one task and your next appointment is still a bit ahead? Or when you get to a place a few minutes early? What do you do? I have a confession to make. Too often, when I’m in those 15-minute gaps, I’m either checking email, or Feedly, or Facebook. That’s not good, at least not for me. There are too many 10-20 minute chunks in my day to continue to check those apps. I have a schedule for checking email, scanning and saving on Feedly, and catching up on…
  • Why Quotes Work: 10 Reasons Quotes are Good Content

    Mike Sansone
    30 Mar 2015 | 2:48 am
    George Herbert is quoted as saying, “Good words are worth much, and cost little.” Quotes are good. Quotes are memorable. Quotes get shared. Quotes pave the way for wisdom. Easy to Remember: Quotes, when they resonate, are easy to remember. Twitter-Friendly: In many cases, quotes are less than 140 characters. The are shareable. Make Photo Memes: You’ve seen these become popular on Facebook, Pinterest, and Instagram. They are eye-catching and easy to share. Help Tell Your Story: At the beginning and end of every episode of Criminal Minds, there is a quote that helps tell the…
  • Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015

    Mike Sansone
    29 Mar 2015 | 2:54 am
    Week in Review March 22 - 28, 2015: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@mikesansone): This Week on ConverStations Spring Cleaning Our Social Media Is It Worth It to Find a Single Idea? Listen to Your Day: Turn Questions Into Content MyCreativeShop Empowers Owners Through Online Design 6 Small Business Trends to Watch for in 2015 Learning From Social Media’s Role in Healthcare Informatics Six Steps to a Safer Workplace A Simplified Guide to Naming Business Products Storytelling in LIFT Clips…
  • Visuals and Ideas in LIFT Slides 03/28/15

    Mike Sansone
    28 Mar 2015 | 10:55 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media How to Pack a Punch With Social Media from Guy Kawasaki IMPROVE -10 Startup Business Puzzles Visualized and Explained 10 Startup Business Puzzles Visualized and Explained from Sangeet Paul Choudary FIND FLOW –  How to Improve Your Productivity By Working on Self-Control How to improve your productivity by working on self-control from…
  • Storytelling in LIFT Clips 03/28/15

    Mike Sansone
    28 Mar 2015 | 2:47 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. The power of story and storytelling is becoming more and more important in building a better presence for your business. Here are a few looks at storytelling and how to do it better, if not different. LEARN – How to Create a Storyboard IMPROVE – Using Kinetic Typography FIND FLOW – Using a Different Canvas THINK – Why Storytelling Matters – As a youth, Saturdays…
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    Social Media Today RSS

  • Sprinklr Joins the Billion-Dollar Club

    Mary Ellen Egan
    31 Mar 2015 | 9:16 am
    Sprinklr announced today that it has raised $46 million in new funding, bringing its total funding to $123.5 million, and the company is now valued at $1.17 billion. The New York City-based social software platform company received its last round of funding from Intel Capital, Battery Ventures and Iconiq Capital.
  • Gigaom and the Question of Ethics and Advertising in News Business

    Daniel Green
    31 Mar 2015 | 3:45 am
    At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
  • Twitter Tips to Turn into a Twitter Pro [INFOGRAPHIC]

    AJ Ghergich
    31 Mar 2015 | 3:32 am
    While Twitter is a user-friendly platform, there are some easy ways to improve your presence and make a real difference in your Twitter marketing strategy. Tweet analysis shows a specific tweet structure and additional assets can increase your chances for a retweet. For instance, images result in a 35 percent bump while quotes increase the odds for a retweet by 17 percent. This infographic will teach you key ways to optimize your Twitter stream and your Twitter profile (both for individuals and for brands), ways to increase engagement, and best practices for tweet structure.
  • Think Like a Publisher: Best Practices in Brand Journalism

    Shana Pilewski
    31 Mar 2015 | 2:49 am
    By adopting the practices of a publisher like the New York Times or Wall Street Journal, large and small companies can create useful content that builds trust with potential customers and deepens their relationship with existing customers. Here are five ways to think like a publisher.
  • How to Make an Explainer Video: Learn the Step-by-Step Production Process

    Juan Jose Mendez
    31 Mar 2015 | 2:34 am
    An explainer video is an incredible tool that can help your marketing campaigns in many ways, from greater online presence to branding and social buzz. But have you ever wondered how an animated explainer video is made? How many professionals do you need? Or how much time does it take to make one?  Well, wonder no more! Today you’ll learn the whole explainer video production process step by step.
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    Direct Marketing Observations

  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
  • Why is the Customer Experience so Hard to Deliver On?

    marc meyer
    16 Mar 2015 | 9:11 am
    You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what has happened up to this point didn’t matter or was not a quality experience. I guess, what I want to know is, what have I been getting all of these years? You might want to say this out loud: “Companies just now, are starting to actually care and do something…
  • Does #IoT Mean Anything to Us Yet?

    marc meyer
    8 Jan 2015 | 12:49 pm
    The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.”. Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us. Maybe this infographic will help.
 
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    The Engaging Brand

  • How a Negative Friend Helped My Business

    Anna Farmery
    31 Mar 2015 | 2:05 pm
    Do you have one of those friends who much prefer to see the negative rather than the positive? Do they drain you? Does it wear you down? I bet if you know someone like that you will also know someone who sees the best, sees the positive even in the darkest moment. You leave them energised. Maybe you are one of these people. Just like people, brand personalities vary. Just like people, the brands that win, are the ones that people want to deal with, the one that makes them feel better in some way…. By simply fulfilling a need, or By making their desires come true, or By removing a…
  • 527 – Effect of Smart Technology On Customer Experiences

    Anna Farmery
    30 Mar 2015 | 6:38 am
    How are smart products changing the way our consumers are thinking about the world? Smart entrepreneurs understand that digital is stretching from a customer’s purchase cycle to their full life. So what does business need to plan for with the increase in ‘smart products’? That is the question I discuss with Max Burton. Max is the founder of Matter, a man inspired by “participating in a future that melds technology with art and humanity”. Max who has worked at Frog, Nike and Smart believes in designing products, from housewares to digitally enabled products,…
  • Ultimate Trick to Going Viral

    Anna Farmery
    26 Mar 2015 | 2:37 am
    Kindness is magical. We all remember it. We all feel the warmth and care that kindness brings. And we all share about those acts of kindness. Why though is kindness magical? I mean who wouldn’t want to be considerate, who wouldn’t want to be generous and friendly? Something so human, something so humane shouldn’t be magical, it should be expected. Social marketing is often defined. Definitions vary and arguments rage on whether social marketing is good or bad…yet for me social, in all it’s forms, is just applying kindness in your business. It is about all aspects…
  • One Tip That Will Blow Your Customers Away

    Anna Farmery
    25 Mar 2015 | 9:37 am
    If only business was as simple as a transaction….and yet getting more transactions is often at the heart of many business worries. This is how I love to see selling…. A sale is like a meal; an appetiser, main course and always a dessert.Click To Tweet The main course is the acceptance and delivery of the offer. The appetiser is the marketing and where social can play a huge role. Social should tempt, should give enough but not too much and leave people happy but wanting more. The dessert is so often forgotten. It is the special treat that makes people smile. It is a…
  • Define Your Point of Difference Like Van Gogh

    Anna Farmery
    24 Mar 2015 | 7:59 am
    Do you truly understand your point of difference? For many entrepreneurs it is one of the hardest parts of developing your brand. It should be easy but being average, being similar is what we are all trained to do. We are taught to fit into the norm yet the norm is what is boring us allClick To Tweet One way that I try and rebel against my own thinking is to watch, listen and read different points of view and learn different skills. At the moment I am watching The Big Painting Challenge, a series in which amateur artists compete and each week they must draw three different images using the…
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    Brass Tack Thinking

  • Having Purpose To Your Story.

    Amber Naslund
    26 Mar 2015 | 7:00 am
    If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. I figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If I believe in what I’m doing, what I’m talking about, what I’m selling…
  • On Being Real About Failure.

    Amber Naslund
    25 Mar 2015 | 9:12 am
    I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson. When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about. His answer was that he wanted me to talk about the differences in storytelling as an individual contributor – a blogger, an “influencer”, a content creator – and then storytelling as a professional representing an organization. My thesis was simple: the difference is…
  • I’ve Missed Blogging.

    Amber Naslund
    23 Mar 2015 | 5:45 pm
    But I sat here for a long time, wondering what to blog about. Paralyzed is probably more accurate. See, BTT used to be one of those “influential” blogs that people knew about and included on lists because I wrote about social media stuff when a lot of other people weren’t writing about it (yes, that definitely had something to do with it, timing is everything). The problem is, my hook became my roadblock. After a while, I just didn’t have that much unusual to say anymore about social media. The work I do is far more broad than that – I’m a marketer,…
  • Where I’m Headed Next

    Amber Naslund
    2 Oct 2014 | 7:15 am
      Drumroll, please… I know you all have been waiting on the very edge of your seats to find out what I’m doing next, haven’t you? Ok, well even if you haven’t been sitting here hitting refresh, I wanted to finally give you the big update. Because I’ve been bursting to tell you since I’m already hard at work and having a blast. I’ve taken the role of SVP of Marketing for Sysomos, a social analytics and intelligence platform. It’s obviously an industry that I know and love, given my history with the fine folks over at Radian6. And I’ve…
  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
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    NTEN

  • What Does Organizational Behavior Have to Do with Nonprofit Technology? Everything!

    Steph
    31 Mar 2015 | 2:39 pm
    Kelly Trusty, Ph.D. Assistant Professor Western Michigan University School of Public Affairs and Administration What's your organization's tech strategy type, and what does that mean for your organization? Defender! Analyzer! Prospector! Reactor! Could this be a new set of superheroes? Well, sort of. In an organizational context, it is a set of descriptors for the strategic approaches organizations use to make plans and decisions. In some organizations, those approaches are fueled by behaviors that are akin to superpowers. I’d like to introduce you to four strategy typologies and…
  • The 17th Issue of NTEN: Change is out - "Digital Inclusion and Technical Divides"

    Joleen Ong
    30 Mar 2015 | 7:02 am
    I can be sure of one thing: this issue is going to surprise you. As you dive in, prepare to have your assumptions challenged about who’s using technology, and the role your organization may play in addressing the digital divide. The 17th issue of NTEN: Change covers a range of perspectives from those at the forefront of bridging the digital divide: schools, libraries, city governments, and nonprofit organizations. Access the March 2015 issue! There are two ways to read it:  Online through Issuu (read it on your desktop, mobile device, or Issuu app)Download the…
  • Things We Like (March 2015)

    Steph
    25 Mar 2015 | 10:20 am
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog. We start off Things We Like by suggesting what you’ll be doing on April 29th: attending the 5th Women Who Tech TeleSummit program. Whether you attended 2015 SXSW Interactive or not, here is a brilliant round-up by Joleen Ong and Amy Sample Ward. Amy Sample Ward was also one of 16 nonprofit experts to round up innovative fundraising trends in this new era of philanthropy. Here’s an innovative trend we’d love to see in a new era of fashion: making textiles from bananas and…
  • Deep in the Heart of #NPTech: It's time for our #15NTC Round-up

    bethany
    24 Mar 2015 | 2:27 pm
    These socks were made for walkin'The 2015 Nonprofit Technology Conference in Austin, TX was a-mazing! We ate BBQ by the pound, celebrated inspiring campaigns and community members, rode around on Segways, and did a lot of photoshopping. Of course, we learned and shared a ton too. Check out this ridiculously long list of 15NTC content.Did we miss anything? Please let us know in the comments!ResourcesCollaborative session notesSession presentationsSession recordingsDiscussion forumPicturesOfficial photos, Trav Williams, Broken Banjo PhotographyPhotobooth photos, AbilaHeadshot photos,…
  • Tech Is Everyone's Job

    Amy
    24 Mar 2015 | 1:04 pm
    Amy Sample Ward CEO NTEN: The Nonprofit Technology Network Technology is everyone’s job because being an effective organization making real progress towards the mission is everyone’s job. Let’s face it: It’s 2015. Technology is a central part of how we do our work, communicate, and even fundraise. The idea that technology – from decisions to training and even testing new tools – would be something reserved for a single staff person or department doesn’t simply meet the needs we have as organizations anymore. 
 
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    PsyBlog

  • Two Servings of Specific Vegetables Can Reduce Brain Age By 11 Years

    Jeremy Dean
    31 Mar 2015 | 6:54 am
    Just two daily servings containing vital nutrients is enough to reduce brain age by 11 years. » Continue reading: Two Servings of Specific Vegetables Can Reduce Brain Age By 11 Years » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia New MIND Diet Lowers Risk of Alzheimer’s Disease Over 50% Irregular Bedtimes Reduce Children’s Cognitive Performance 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia This Brain Disease Will Affect Nearly Every Family. Now…
  • A Common Vitamin Deficiency Linked to Depression in Women

    Jeremy Dean
    30 Mar 2015 | 5:52 am
    Very common vitamin deficiency linked to higher levels of depression.. » Continue reading: A Common Vitamin Deficiency Linked to Depression in Women » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Vitamin D Benefits Common Mental Illnesses By Regulating Serotonin This Vitamin Stops People Feeling SAD and Promotes Good Mental Health Autism: Vital Link Found Between Vitamin D and Serotonin Production The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia Signs of Depression: 10 Common Symptoms You Should Know
  • Stop Food Cravings In 15 Minutes With This Easy Trick

    Jeremy Dean
    29 Mar 2015 | 6:50 am
    Stop food cravings and cut chocolate consumption in half by doing this. » Continue reading: Stop Food Cravings In 15 Minutes With This Easy Trick » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Eating This For Breakfast Reduces Food Cravings Later in The Day 3 Minutes of Tetris Reduces Cravings for Drink, Cigarettes and Food Most Unlikely Weight Loss Trick Revealed by Psych Experiment Easy Mental Trick Which You’ll Be Surprised To Learn Reduces Appetite Diet Tip: The Unexpected Effect of Comfort Food on Bad Moods
  • The Healthy Brain Food In Every Fridge That Gets Overlooked

    Jeremy Dean
    28 Mar 2015 | 6:32 am
    Although it's in almost every fridge, few Americans have enough of this healthy brain food. » Continue reading: The Healthy Brain Food In Every Fridge That Gets Overlooked » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Food on the Mind: 20 Surprising Insights From Food Psychology The Best Look for a Leader: Intelligent or Healthy? A Handful of This Everyday Food Improves Memory, Concentration And Processing Speed 3 Minutes of Tetris Reduces Cravings for Drink, Cigarettes and Food Eating This For Breakfast Reduces Food Cravings Later in The Day
  • High-Fat Diet May Disturb a Range of Thoughts And Feelings

    Jeremy Dean
    27 Mar 2015 | 6:05 am
    Treat your gut well and this is why your brain will thank you. » Continue reading: High-Fat Diet May Disturb a Range of Thoughts And Feelings » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Diet Which Postpones Brain Aging Dementia Treated Successfully With Anti-Aging Diet The Familiar Food Which May Help Fight Alzheimer’s Disease 9 Nutrients Which Should Be In Your Diet for Good Mental Health Chronic Stress Early in Life Causes Anxiety and Aggression in Adulthood
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    Media Culpa

  • Using social media influencers as brand ambassadors

    kullin
    17 Mar 2015 | 1:43 pm
    At today’s Rethink conference in Stockholm, Christine Donaldson talked about her experience as an Oakley Women Brand Ambassador. Christine who is a musician and a skier uses social media to create a unique online persona in order to garner the attention of an online audience. She started using Youtube for her music and Instagram to show her passion for skiing. When she began to establish herself as a social influencer, brands began to approach her with suggestions of partnerships. Today she is an ambassador not only for Oakley Women but also for other brands. For someone who is…
  • Salvation Army ad nails it with THAT dress

    kullin
    6 Mar 2015 | 6:33 am
    About a week ago, the entire Internet was discussing whether a certain dress was white and gold or black and blue. Everyone was talking about it so this was a perfect situation to use for real-time marketing purposes. That’s exactly what the Salvation Army in South Africa did today with this tweet below, and boy did they nail it with this one! Is it so hard 2 see black & blue? 1 in 6 women are victims. #StopAbuseAgainstWomen #blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE — TheSalvationArmySA (@SalvationArmySA) 6 mars 2015 The advert is part of the Salvation…
  • Selfie sticks banned in venues

    kullin
    19 Jan 2015 | 2:09 am
    Selfie sticks, those extendable poles that enables a user to take selfies beyond the normal reach of the arm, have become incredibly popular. Even the Beckhams use it. But as practical as they are to the user, they can also be annoying to others, for examples at concerts or sports events. Now several venues have started to introduce restrictions or outright banning the selfie stick. Several major British music venues like O2 Arena and Wembley Arena in London have banned them citing safety and health reasons. More likely the reason is that they may disturb the experience of fellow visitors.
  • The most commented post on Instagram ever has 400,000 comments and tagged 3 million users

    kullin
    29 Dec 2014 | 5:03 am
    Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that currently has many times more than that. Apparently spammers are finding new ways to spam Instagram after the social network recently deleted millions of spam accounts. More than 3 million user names tagged The video below is used to post thousands of comments that each tag…
  • How to install the drop down menu for suggested accounts on Instagram

    kullin
    29 Dec 2014 | 1:37 am
    A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who got it. I speculated that only accounts with a certain number of followers got it, but now I think I have found the solution.   If you log in to your Instagram account on a desktop and edit your profile you will find a box at the bottom of that page. If you tick the box that says “suggested…
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    Regular Geek

  • Geek Reading March 31, 2015

    Robert Diana
    31 Mar 2015 | 5:30 am
    Some more unpleasantness leading off today as VentureBeat reports on the DDoS attack on GitHub continuing and evolving. Also from VentureBeat, Google has started morphing some of Google+ as photos and videos are now available in Google Drive. By itself, this is not a big thing, but we know that Google has not been thrilled by the usage of Google+. This could just be a move to make Google+ even more pervasive as they get ready to push it heavily for enterprises. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories DDoS attack on GitHub…
  • Geek Reading March 30, 2015

    Robert Diana
    30 Mar 2015 | 5:30 am
    Mostly unpleasant news to lead our day. Zynga is now facing a lawsuit regarding potential fraud tied to its IPO. This could be interesting because it could make things a little harder for later IPOs. Slack reports that their user database was hacked. Thankfully, it does not sound like any confidential information was stolen. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Zynga must face U.S. lawsuit alleging fraud tied to IPO | Reuters Slack discloses its user database was hacked, but only after turning on two-factor authentication |…
  • Geek Reading March 27, 2015

    Robert Diana
    27 Mar 2015 | 5:30 am
    Backchannel starts our day with a discussion of the three phases of consumer products. If you are a startup in the consumer space, you should definitely read it. For the second day in a row Valeria Maltoni, writing at Conversation Agent, gives us some excellent content. Today she talks about how access has more value than information. Johanna Rothman sheds some light on why managers ask for estimates. It is really good information for those people that do not pay attention to the business side of a company. As always, enjoy today’s items, and please participate in the discussions on these…
  • Geek Reading March 26, 2015

    Robert Diana
    26 Mar 2015 | 5:30 am
    Leading off today, MIT News announces that Michael Stonebraker wins the Turing Award. He is one of the leading database researchers and the award is probably overdue. Valeria Maltoni, writing at Conversation Agent, talks about taking good advice, not just listening to it. There are a lot of development articles today as well. In particular, the Dart team decided to focus on compiling to JavaScript instead of trying to make Dart work in all of the browsers. With the coming updates to JavaScript, this could be an interesting development. As always, enjoy today’s items, and please participate…
  • Geek Reading March 25, 2015

    Robert Diana
    25 Mar 2015 | 5:30 am
    Today we have a few top stories for you. First, Apple announced their acquisition of FoundationDB. I am curious what this purchase is really about, but we will have to wait and see. Both Sides of the Table brings us an interview with Fred Wilson that is very informative. Lastly, Seth Godin talks about how some of the harder things are more worthwhile. It is definitely a good, short read. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories What I’ve Learned from Fred Wilson | Both Sides of the Table Of course it’s difficult……
 
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    Solar News DannyBrown

  • Solar Light – Your Questions, Answered

    31 Mar 2015 | 2:03 pm
    There are fantastic ways to save money, use less electricity and be more energy conscious. You can make a difference by learning all about solar lights. If you’re tired of feeling like your questions about solar lights are never answered correctly then you should continue reading. Solar lights are a great way to brighten your home and stay green. There is a huge amount of pressure to protect the world and reduce the carbon footprint added daily. Ignoring the ways you can do this is not an excuse. There are so many ways to change your lifestyle and live a greener life. One of those ways…
  • Portable Solar Panels – Tips To Buy The Right One

    31 Mar 2015 | 4:56 am
    The clean energy industry is a booming market in recent times, when the protection of the environment seems to be a priority for all. Solar energy has long been accepted as the best source for the safest and efficient energy that humans produce electricity for our consumption needs. Most countries are opting for this system for the manufacture and sale of electricity on a commercial scale. The same applies to the utility of this form of energy at the individual level. More and more people are turning to solar power for your portable power needs. Solar panels are a great product to help match…
  • Three important Benefits of Solar Panels

    30 Mar 2015 | 12:49 pm
    Since awareness about global warming, people have become more open to the idea of ​​finding renewable energy sources to mitigate environmental problems in the world today. Among the renewable sources of proposals was the use of solar panels, which has gained popularity in recent years with both residential and commercial spaces. In fact, there are significant benefits of using this type of energy production system, but some also stressed the disadvantages. In general, however, experts agree that the benefits outweigh the disadvantages. Some of the most notable benefits of using this type…
  • Advantages And Disadvantages Of Solar Powered Products

    30 Mar 2015 | 3:15 am
    Sustainable or green energy is becoming one word above all for those who want to save on their energy consumption. The use of solar energy is becoming very popular not only because it is free and plentiful, it is also one of the cleanest renewable energy resources used today. Whether you are looking for some efficient products, choosing solar energy devices is one of the best options you can choose. These are some of the advantages and disadvantages of solar panel lights to help you make an informed decision. Advantages of solar energy products One of the benefits of installing solar energy…
  • Highlighted Aspects of the Solar Industry

    29 Mar 2015 | 3:10 pm
    Solar energy has entered our lives for decades, and has been the change in our lives since. With more spin-off industry, many things that have become difficult to treat. While many aspects have become very popular rooms that provide large amounts of benefits every day. What are they? Distributed solar Service The service relates to a solar energy system is decentralized, modular and very flexible. It is located close to the load used, but generally have less capacity than traditional electricity. A photovoltaic system connected to the network is often considered the service. In practice, both…
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    connect.icrossing.co.uk

  • Search Engine infographic 2015: The countries that stand between Google and total world domination

    Sam Vining
    31 Mar 2015 | 6:32 am
    Google has over 90% of the Search Engine market in the vast majority of countries around the world. But what about those where it doesn’t quite have this kind of stronghold? In our latest Search Engine infographic we take a closer look at the countries where Google doesn’t have over 90% and for comparison, have detailed Google’s market share in the largest economies in Europe, the BRIC countries and in Australia as well.   Today, there are nine countries where Google has yet to tip the 90% market share threshold and it may not be the countries that you expect. China with Baidu and…
  • Nine moments that put Twitter on the map

    James Mortimer
    23 Mar 2015 | 8:08 am
    It may seem hard to believe but Twitter turned nine years old this weekend (21st March). The micro blogging network changed how the world communicates, how brands interact with customers and how news is broken around the world. And to mark the occasion, here are Twitter’s nine biggest moments: Twitter’s IPO – In November 2013 Twitter went public with their long awaited IPO. The stock opened at $26 a share and currently trade at around $45 although there is still much debate between investment analysts about how successful the IPO actually was. Obama’s Twitter Town Hall – Twitter…
  • Global digital trends: The growth of mobile

    Bill Connolly
    13 Mar 2015 | 6:57 am
    The Global View This year we have introduced The Global View – a series of Connect posts that will give you a quick snapshot of the big issues influencing digital marketing around the world, as seen by the different offices in the iCrossing network.  This issue Bill Connolly our Content Marketing Manager State side is taking a closer look at what’s going on with mobile advertising right now. (c) Johan Larsson One of the biggest benefits to being a global organization is that we can share insights with colleagues from around the world. In the ever-changing realm of digital, brands must…
  • Boost your content’s SEO value using amplification

    Ricardo Rodriguez
    12 Mar 2015 | 8:52 am
    Amplification – or the practise of increasing a piece of content’s reach  – has always, and continues to be, an intrinsic part of the online marketing mix, but it is often an overlooked part of content strategy. Why should I consider amplification? Amplification can drive those all-important user & social signals that are becoming increasingly important to natural search visibility, leading to an increase in traffic, conversions and, importantly, revenue. When should I consider amplification? While typically, the actual implementation of amplifying tactics should come after the…
  • International Women’s Day: Making it happen at iCrossing

    Rosie Shimell
    6 Mar 2015 | 4:25 am
    This Sunday is International Women’s Day, and the theme for 2015 is ‘Make it Happen'; a powerful motif that asks us not only to celebrate the achievements of women but also to effect change by taking action. Working in the digital sector, I was pleased to read in the Guardian this week that the UK has more Inspiring Women in technology leadership positions than any other of our European counterparts. However, we still have a long way to go if we are to improve upon the poor representation of women within STEM (science, technology, engineering and maths) employers; the campaign…
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    C R U C E S

  • Twitter is partnering with Foursquare for location data

    Michael Myers
    24 Mar 2015 | 6:55 am
  • Had to share . . .

    Michael Myers
    22 Mar 2015 | 7:18 pm
  • SXSW Day 2: Forget Loyalty, Build Habits

    Michael Myers
    20 Mar 2015 | 3:02 pm
    My second day was a good one. I went to see the session entitled Forget Loyalty, Build habits with the VP/Digital for Julep Beauty, @lesliefeinzaig. Leslie is a gamer and has a gaming background so she has had some experience with building habits. Her goal with Julep is to create habits for influencers and as ...
  • Magic Leap’s AR game looks unbelievable!

    Michael Myers
    19 Mar 2015 | 9:13 pm
    I definitely understand why Google invested $542 million in Magic Leap! Their AR game looks AMAZING! Enjoy!
  • Behold! The Yo Platform

    Michael Myers
    17 Mar 2015 | 8:27 pm
    Yep. That Yo. The app that you could install and send a “Yo” to friends with. The app/company that received a $1.5 million investment last July. It turns out that this little joke of an app is actually creating a wafer thin platform for smartwatches with which you can plug your services into. @orarbel the ...
 
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    Twilight Fairy

  • Hair today, what tomorrow! (Review)

    Twilight Fairy
    9 Mar 2015 | 10:58 am
    So I took up the #happyhairchallenge from Garnier almost a month back & at that time my hair had the tendency to be like what I highlighted here! Here’s the journey from a tendency like this –> to using this –> to hair like this –> KIDDING! No my hair didn’t change colour! to this –> (well somewhat) After using the shampoo frequently over a period of a month, following was my experience: In the initial days of usage, my hair would feel soft immediately after the wash and conditioning process. However once my hair would dry properly, it would look rather electrified and I had to…
  • Hair today, what tomorrow!

    Twilight Fairy
    20 Feb 2015 | 10:22 am
    Since the beginning of time immemorial, I’ve had rather long hair (almost knee length or at least butt length for most of my life). Last year on women’s day I chopped my tresses in a bid to do something different, and went in for “shoulder length hair”. I know that counts as “long” for many but for me it was *rather* short going by what I had almost all the time. My biggest problem has always been how to keep my hair free from entangling and avoiding heartbreak (also known as hairfall that results from the aforementioned entangling). My hair is naturally wavy, and it tends to go…
  • Queen’s Luncheon

    Twilight Fairy
    3 Feb 2015 | 1:11 am
    Although I was making the meal & enjoying the luncheon in the aforementioned subject, I wasn’t the queen in question here. It was mostly the British monarch. During my London & Scotland trip, I enjoyed Fish & Chips at various places. One of these places had served the chips or as we call them – potato wedges – with a very tasty minty mushy peas dip that I always wanted to try back home. I had also saved some Lemon Curd from Fortnum & Mason and decided to make the day a tad British my including these flavours in my meal for the day. So here come the scrumptious details. Appetiser: Quick…
  • Had a Kneecap dislocation & now need MPFL surgery

    Twilight Fairy
    23 Jan 2015 | 11:51 pm
    It’s been a while since I’ve seriously blogged any personal stuff here or even blogged at all, for that matter. I’d been planning to get back to blogging since quite a while now (does anyone even read these blog updates anymore?) … but twitter always stood in the way of expressing myself in long form. Or even reading long form for that matter. I digress. To cut a long story short, I’ve had a kneecap dislocation (patellar dislocation) & it turns out that one of my ligaments (MPFL) is now torn to such an extent that it needs reconstruction through an invasive surgery The post op…
  • Making merry

    Twilight Fairy
    15 Jun 2014 | 11:43 am
    Ever since I arrived in London on 2nd June, we got busy with the tour around various departments at Kingston university campus. But it wasn’t just all work and no play. In fact right on the day we reached, after freshening up, we went to see the Graduate fashion week at Central London. On this particular day, the show was put up by the students of the Fashion department at Kingston university. We reached the venue in Central London and the place was swarming with fashionistas of all shapes, sizes and genders. For me the latest fashions were already there to observe in the crowd itself. Once…
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    Ben Werdmüller

  • Marc Benioff is doing the right thing. Every founder should take note.

    26 Mar 2015 | 11:35 am
    Marc Benioff, the CEO at Salesforce, is cancelling all programs in Indiana:Salesforce CEO Marc Benioff says he doesn’t want his employees subjected to discrimination as part of their work for the San Francisco-based company, and he is cancelling all required travel to the state of Indiana following the signing of a religious freedom law that some say allows business to exclude gay customers.As CNN reports, the bill is extremely regressive:On his website, Miller highlighted examples of the law's effect: Christian bakers, florists and photographers won't have to participate in "homosexual…
  • Facebook wants to own our news and communications. Here's why it has to fail.

    25 Mar 2015 | 12:39 pm
    Earlier this week, it emerged that Facebook was in talks to host the content from publications like the New York Times, Buzzfeed and National Geographic. Today, it "opened up" their Messenger app into a platform that can be incorporated into a host of other apps and services, as well as a raft of other new features around identity and communications.As a society, we tend to raise a skeptical eyebrow at nations with state-controlled media. But a world where one major entity controls the distribution of news, not just nationally but internationally, is arguably more harmful. I don't believe…
  • Some thoughts on building a high-growth startup with an open source product

    20 Mar 2015 | 1:02 pm
    Known is my second open source startup. I've spent over a decade working with free and open source software, and have been producing it in a startup context for most of that time. I've had a lot of time to think about the realities of doing this.I believe that free and open source software is important for both social and technical reasons. In this post, I'd like to explore the implications for running an end-user open source software project from a startup business perspective.What is free and open source software?First, let's back up a second and talk about "free software". This was…
  • Venture capital isn't evil.

    15 Mar 2015 | 5:02 pm
    I enjoyed this episode of This Week in Startups with USV's Fred Wilson. It's a fairly candid conversation from this year's Launch Festival, and Fred comes across as having both integrity and a very practical approach to investing in startups.The story that jumps out at me is that of Tumblr's acquisition by Yahoo!. There are two important details: the first is that Tumblr's initial investment round was less than a million dollars. The second is Fred's disclosure that the acquisition happened at a time when Tumblr had spent a lot of money on growth, and would have to either raise a huge round…
  • Why the secure web isn't ready for primetime (but we need to use it anyway)

    14 Mar 2015 | 1:05 pm
    In today's climate, it's important that we secure communications with our servers. For example, if you're on open wifi (at a coffee shop, for example, or at a conference), it's trivial to steal the unsecured logins of the people around you. Using secured connections also helps protect against people monitoring your communications further up the chain, at an infrastructure level. In the era of the Snowden revelations, protecting your privacy is an obviously good idea - but there is also an immediate practical value in preventing people from stealing your passwords and credit card details, too.
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    SuzeMuse

  • Why I Decided to Stop Working from Home

    Suze
    31 Mar 2015 | 5:48 am
    I’ve been a home-based worker for several years. For the most part, I’ve enjoyed my time in the home office. But lately something has changed. I’ve been less enamoured with working from home, and as a result my productivity has taken a hit. I have been thinking about what it is that has changed for me, and it boils down to this. I was lonely. Even though my chat windows and social networks are always a click away when I’m working, I still felt a real sense of loneliness. There’s something about the office environment, having other people around, the hustle and bustle, that is…
  • My Three Words for 2015

    Suze
    1 Jan 2015 | 6:13 am
    For the past several years, I’ve taken a page from Chris Brogan‘s book and, instead of making new year’s resolutions, have created three words to define my year. I’ve found it to be a very beneficial exercise, because it serves as a reminder on a daily basis of what I need to work towards, and what I might need to change. To me, words are just words without action, so each word I’ve come up with will also have an action associated with it, that will help me in my daily quest. So without further ado, here are my three words for 2015. Moment This is my reminder to…
  • How To Become a Better Writer

    Suze
    21 Jul 2014 | 5:36 am
    This video by “Weird Al” Yankovic is my new favourite thing in the whole wide world: I had horrible grammar in high school, so much so that my Grade 11 English teacher told me that I’d “never be much of a writer”. As a result, I stopped writing for fun altogether, and didn’t pick it up again until some 20 years later when I started this blog. Now, I’ve written over 500 posts here, as well as my first book. I guess I showed her, eh? Writing is one of the few things I feel compelled to do. Not a day goes by where I don’t put fingers to keyboard. Whether it’s cranking out a…
  • The Virtual Office: Is It For You?

    Suze
    16 Jul 2014 | 5:12 am
    I have been working in a virtual office environment on and off for several years, and I love it. My company has dabbled in having a physical office at times, but it never really worked out for us, for various reasons – ultimately the extra expense just wasn’t worth it to us. We have four people on our core team – myself, my partner, our go-to multimedia developer guy, and our business development and social media maven. We have a lot of other people that we bring in on various projects as needed. All of us work independently in our own home offices, and get together in person…
  • How Are You Spending Your Time?

    Suze
    14 Jul 2014 | 5:19 am
    How much time per day do you spend online? Of course, this varies greatly, depending on the type of work you do, your interest in various sites, and that sort of thing. It’s different for everyone. Perhaps the question should be, “How much time do you waste online?”. The answer, if you’re anything like me, is probably “a lot more than I should.” The truth is, there are so many distractions these days that it’s hard not to end up down the rabbit hole of YouTube videos and status updates. But all of this distraction is eating away at not only our productivity at work, but our…
 
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    Social Networking for Newbies

  • How to change a LinkedIn recommendation

    admin
    30 Mar 2015 | 9:13 am
    I received an email this morning asking how to change the Job/Title for a recommendation that was previously given. The good news/bad news about LinkedIn recommendations is that ONLY the person who writes the recommendation can change it. This is good news because it enhances the credibility of the recommendation – i.e. you can’t write/edit the recommendations you receive to reflect only what you want others to see. The bad news is that you need to reach out the person who recommended you and ask them to make the changes themselves. The video below shows the process on how to do…
  • Removing or hiding a LinkedIn recommendation

    admin
    16 Mar 2015 | 2:22 am
    Please watch the short video below if there is a recommendation on your LinkedIn profile that you would rather it not be seen by your LinkedIn connections and/or visitors.
  • How to Export your existing LinkedIn connections and how to import new ones

    admin
    8 Mar 2015 | 1:34 pm
    In this video I show you how to export your LinkedIn connections. Why do you want to do this? In one word: Insurance. By exporting your connections outside of LinkedIn, you are insuring yourself against something happening with LinkedIn. After all, they could go out of business tomorrow. Or they could suspend your account. Another reason why you may want to export your connections is because you have a duplicate LinkedIn account and you want to close it but not lose your connections. In this case, you can export the connections before closing the account, close the account and then re-import…
  • How to find shared connections among your LinkedIn’s 2nd degree contacts

    admin
    27 Feb 2015 | 5:36 pm
    Today I received the following question: “If John and I are 2nd level, is there a way to see who we both know in common (either to ask for an introduction or, if I have her email, to simply reference that ‘I see you know Bill Smith’)?” Watch the video below to see how to do this.
  • Asking for LinkedIn recommendations

    admin
    23 Feb 2015 | 9:34 am
    LinkedIn is always changing it’s layout – it reminds me of shopping at Costco – and as a result, you’ll probably struggle to find the location of some of the features you’re looking for. In my opinion, LinkedIn has made it very difficult to find the link that allows you to ask people to recommend you. I guess all their efforts are on highlighting the Endorsements feature and hiding the Recommendations. Below is a short video that shows you how to find the Recommendations link to ask your connections to recommend you.
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    Growmap

  • Social Gaming and Eating: A Winning Combination [Infographic]

    Dana Davis
    27 Mar 2015 | 12:11 pm
    The use of games to convince diners to hang out longer in restaurants is a tactic that has been used for some time. It isn’t surprising that the mix of games and eating that is so popular in home kitchens is also a big hit in restaurants. People just naturally like to eat while playing. Not only is this combination good for the diners, but it is also a good mix for restaurant owners. After all, the longer that people stay in the dining room, the more they are likely to order more food and drinks. The Progression of Restaurant Gaming Over the Years One hundred years ago, skee-ball games…
  • 5 Must-Know 2015 SEO Trends

    Kirtan
    26 Mar 2015 | 2:01 pm
    …and you thought SEO is Dead? Think Again! If you thought “Search Engine Optimization” is dead, then think again! It is far from the truth. On the contrary, SEO has evolved a lot. Yes, it is true that it has become more complex, but it is still a valuable tool that your company needs. Following are the 5 SEO trends that you need to plan for the year 2015. Semantic Search: This is vital because Google has completely changed the way SEO works. The latest Hummingbird update is a complete algorithm overhaul highlighting semantic search. Wondering what this semantic is all about? Well, it…
  • How to Successfully Link Build in Highly Technical Niches

    Alicia Lawrence
    25 Mar 2015 | 4:22 pm
    Have you ever had a client that you weren’t even sure what they did after combing through their website? It can be frustrating to try to find media placements and link opportunities for a brand when you can’t even articulate who their customers are. Sure, you could always slide them into high quality directories, but wouldn’t it be more beneficial to give them a robust link profile? There are ways to do it even for the trickiest technical companies, such as manufacturing or medical equipment. To drive home my point, I’ll be using my client SIMTEC Silicone, a custom manufacturer of…
  • How to Build a Blogging Community; CommentLuv Premium Discount

    Gail Gardner
    22 Mar 2015 | 7:26 pm
    When I think of blogs with thriving communities, I immediately think of AdrienneSmith.net. Any of us would be blessed to have the strong readership and commenters Adrienne has. Drop in and visit her any time and you’ll be amazed at the quantity and quality of comments her posts attract. Here are the numbers for her most recent six posts: 136, 148, 132, 102, 208, and 142. What these comments indicate is that Adrienne has hundreds of regular readers (or maybe thousands since most people don’t comment)! These are real people who read and comment. Click Image; Use Discount Code…
  • The Art of Letter Writing: How to Create the Right Impression

    Gail Gardner
    21 Mar 2015 | 7:50 am
    Whether you are writing to a business client or a close friend, there are several aspects of letter writing that need to be included in all your correspondence. Unfortunately, the art of letter writing has been largely lost in recent years, as more and more people make the permanent switch to digital forms of communication. However, you can set the right tone for your written discourse by revisiting the various principles of writing a letter. Select high quality writing materials The quality and texture of the paper you choose for your letter is crucial to the tone you want to deliver. For…
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    TheWayoftheWeb

  • Youtube introduces Interactive Cards

    Dan Thornton
    17 Mar 2015 | 4:12 pm
    Youtube has introduced interactive cards as a replacement for annotations on videos. There’s a new Cards tab available in the Youtube Video Editor to allow you to choose from 6 types; Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. Youtube Interactive Cards They’ll work across mobile and desktop and eventually annotations will be phased out to make way for the new interactive cards. Each type of card has specific settings – for instance Merchandise cards allow you to add an image, merchandise url and a call to action, while fan funding cards…
  • Friendfeed and GigaOm announce closures as Apple launches new products

    Dan Thornton
    10 Mar 2015 | 3:03 am
    While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. Friendfeed was a useful social network which combined short updates similar to Twitter with the ability to easily collect and aggregate your content from a huge variety of sources, into one feed. It launched back in 2007, and the service and team had been acquired by Facebook in 2009. There’s no official news beyond the April 2015 closure date, but there is some unofficial code on Github to export your data if you wish. And at the same time, one of the first big…
  • Google Authorship and rel=author is no more

    Dan Thornton
    29 Aug 2014 | 6:30 am
    One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. Since the start of 2014, Authorship has carried slightly less benefits for those who implemented it correctly with first a reduction in the amount of author photos shown per query,…
  • Blogging for Business and Profit Notes: DPiP August 2014

    Dan Thornton
    7 Aug 2014 | 1:25 am
    There’s nothing here yet until after I give my presentation this evening – Thursday, August 7th. The full notes will magically appear on Saturday, August 9th. In the meantime, you can always follow me on Twitter (@badgergravling), or follow TheWayofTheWeb (@twotwmarketing) to be alerted when I’ve compiled and sorted everything… The post Blogging for Business and Profit Notes: DPiP August 2014 appeared first on TheWayoftheWeb.
  • How to merge an existing Google+ page and Youtube Channel

    Dan Thornton
    4 Aug 2014 | 10:39 am
    The continued integration of various Google services with Google+ has generally been a positive move for both Google and businesses who can now access pages, page insights, analytics etc all in one place. But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was.   We’ve merged G+ and Youtube profiles for our own sites and clients Disconnecting a Google+…
 
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    Social Media Bird Brain

  • It's Not Just How You Say It, But Where And When

    24 Mar 2015 | 12:00 am
    By Yevy Photography, on Flickr  Communication is a word we use a lot in social media because that is what social media is about: creating a relationship with others by communicating with them. But how is communication defined as a strategy? ONE is an international NGO whose mission is to end extreme poverty by 2030. In a recent article for Stanford's Social Innovation Review, Jamie Drummond
  • To Crowdfund or Not to Crowdfund

    11 Mar 2015 | 12:36 pm
    Fractured Atlas had a great article on putting together a crowdfunding video (read it here), which made me think about crowdfunding in general. In a recent Twitter chat I was on, one of the participants opined that crowdfunding was the same as begging, and a couple of other participants agreed. I don't. Obviously, the couple that asks people to crowdfund their wedding celebration and
  • Time For Social Media

    25 Feb 2015 | 12:00 am
    NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a
  • TL:DR or What Is The Perfect Length?

    11 Feb 2015 | 12:00 am
    Ran across this infographic at MakeUseOf.com and thought it was worthy of a short discussion. As you may know, TL:DR stands for "Too Long: Didn't Read". There is a sweetness to brevity, particularly when it comes to social media. As a technical writer, I learned early on that wordiness can be a killer when you're trying to get people to read - and use - a user manual. I won't get into all
  • Two Great Thoughts from NonProfit Tech for Good

    28 Jan 2015 | 12:00 am
    Being a former IT worker, I can't help but geek out when I see technology being used for social good. One of the best groups throwing a spotlight on this is Nonprofit Tech for Good. Technology is crucial to every business and nonprofit and if your small NGO is not keeping up with the latest news in this sector, it could be at a very large disadvantage. This is not to say that you have to have
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    Corporate Eye

  • Eat, drink and recruit?

    Den Cartlidge
    17 Mar 2015 | 4:57 am
    Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be. We think the key to successfully recruiting online is providing great content on a career outpost. But what do we mean by “great content”? Well, we think its content that operates on a number of levels. For the purpose…
  • Benefits of Reverse Mentoring

    Ed Konczal
    13 Mar 2015 | 4:23 am
    My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits? Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:   COMPANY INDUSTRY REVERSE MENTORING DISCUSSION Mastercard Financial DOCUMENT HP Technology DOCUMENT Coty Cosmetics DOCUMENT Citicorp Financial YouTube Deutsche Telekom Telecommunications Document Cisco Technology BLOG…
  • Informative Eye Candy

    Den Cartlidge
    5 Mar 2015 | 11:52 pm
    For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon. Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in writing about good web copy (I am a blog writer after all!), for this post I’m going to talk about… Okay, I’ll admit it – we have touched on the value…
  • Coca-Cola Contour Bottle Turns 100 This Year

    Susan Gunelius
    2 Mar 2015 | 5:54 pm
    This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it shattered. The bottle design that the Root Glass Company in Terre Haute, Indiana created was based on a picture of a…
  • Following Scent Trails: Transform Europe 2015

    Lucy Nixon
    2 Mar 2015 | 12:51 am
    Have you ever taken an English Springer Spaniel for a walk? They hunt about, quartering the ground, following their noses down trails and truffling in the undergrowth to track down whatever it is that has seized their attention. And they come back wet, covered in mud and burrs, but triumphant with the excitement of the find. I spend at least part of every day taking an extended walk through corporate websites. I’m looking to see how well they communicate with their intended audiences, so I hunt about, covering all the ground and following interesting trails. And, just like my springer,…
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    הטיפים של טל

  • עיצוב לשיער

    admin
    8 Mar 2015 | 10:34 pm
    יש ללכת לספר מנוסה ולמעצב שיער עם ידע כיוון שעיצוב לשיער יכול להיות מאוד יפה ומיוחד אך במידה ולא עושים זאת באופן מקצועי יש סיכוי רב יותר שהתסרוקת תיפול או תיהרס בקלות ולא תחזיק מעמד לאורך זמן. לעיצוב מוצלח יותר אפשר לנסות שימוש ב
  • קמפינג על חוף הכינרת

    admin
    22 Feb 2015 | 8:55 pm
    קמפינג על חוף הכינרת זוהי אטרקציה בפני עצמה אף על פי שיש אטרקציות נוספות כמו שייט בקייקים או שייט באונייה, יש מסיבות רבות ולעיתים גם הופעות וכו’.לאורך חופי הכינרת יש גם בתי מלון וצימרים אך החווייה הכי אוטנתית והכי קרובה לטבע היא קמפינג. מידע נוסף אודות חופים ללינה בכנרת
  • איך להפסיק לעשן?

    admin
    18 Feb 2015 | 12:21 am
    יש כאלה אחר מפסיקים בבת אחת. במידה ועושעים כך על מנת להצליח לאורך זמן צריכה להיות סיבה שהיא מספיק טובה להפסקת העישון. יש כמה סיבות שגורמות לאדם להפסיק לעשן במיידי אך זה לא הכרחי. אתה 
  • בית אבות לבחירה

    admin
    7 Feb 2015 | 10:29 pm
    כאשר אתם מסתכלים על בנייני המגורים בחנו האם המקום מטופח וניתן לשהות בו בנעימים או האם הוא מוזנח ולא שמים כל כך לב לגינון במקום, לתיקונים שיש לעשות בבית הדירות וכו’.
  • הפקה של אירוע

    admin
    7 Feb 2015 | 10:19 pm
    בחרת דיג’יי היא בחיר מאוד חשובה כיוון שהיא זו שקובעת את האווירה שתהיה באירוע עצמו, למוזיקה יש חשיבות מאוד גדולה והיא יכולה לשנות את האירוע לשונה לגמרי. היא יכולה להפיח ימחה ולהרקיד את האורחים לגרום להם לאכול בנחת ולהפוך את האירוע לשמח. הפקת אירוע תכלול כמובן גם את הדיג’יי ומפיק ידע להציע לכם את איש המקצוע הטוב ביותר בתחום…
 
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    Seldom Seen Kid

  • #fornicforpromotion Watford Players Tweet Support for Nick Cruwys

    Matt Churchill
    13 Mar 2015 | 1:32 pm
    Watford players tweeted their support for Nick Cruwys, the Watford supporter who was attacked following the game with Wolverhampton Wanderers, in unison this evening (Friday night) prior to the home match against Reading tomorrow (Saturday). The team, who have been in the news for sad reasons this week, showed their humility and respect in what […]
  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
  • If you think #PR and #socialmedia should stay away from Paid Media, pack up and go home

    Matt Churchill
    3 Feb 2015 | 3:11 pm
    Running Paid Media campaigns now must be considered part of the ‘must have’ armoury of PRs. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid Media can bring to […]
  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . […]
  • 2015 Social Media Trends Round Up

    Matt Churchill
    2 Jan 2015 | 3:47 am
    I’ve already shared my four 2015 social media trends to watch out for, (Frictionless Social Networks, Microvideo, Paid Media and Digital Convergence) but what does everyone else think will be the main developments in the digital space over the next twelve months? I’ve gathered together five of my favourite prediction, top tip and trendhunting lists below. […]
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    Technology & Marketing Law Blog

  • Scribd Must Comply With The Americans With Disabilities Act (Forbes Cross-Post)

    Eric Goldman
    31 Mar 2015 | 11:07 am
    The Americans With Disabilities Act (ADA) is an important civil rights law intended to ensure that people with physical disabilities can enjoy the same social and economic interactions as everyone else. The law had ambitious visions about social equality, but the statute (drafted in 1990) codified a pre-Internet view of the world. The statute refers to “places of public accommodation,” which Congress defined by listing various types of commercial retailers–many of which can only serve customers in physical space (e.g., daycare centers and barber shops). The ADA doesn’t…
  • QVC Can’t Stop Web Scraping–QVC v. Resultly (Forbes Cross-Post)

    Eric Goldman
    30 Mar 2015 | 8:41 am
    Something most Californians are completely unfamiliar with. “Eiskratzer” by Stefan Flöper / Wikimedia Commons. Licensed under CC BY-SA 3.0 via Wikimedia Commons.“Web scraping,” also called crawling or spidering, is the automated gathering of data from someone else’s website. Scraping is an essential part of how the Internet functions. For example, Google uses web scraping to build its search database worth hundreds of billions of dollars. Many other online services, large and small, use scraping to build their databases too. Often, websites will allow…
  • GA Supreme Court Fixes Overbroad Injunction Against Message Board Operator–Chan v. Ellis

    Venkat Balasubramani
    29 Mar 2015 | 1:03 pm
    shutterstock / “man screaming” This case involves message board posts by a community that criticized Ellis’s copyright enforcement efforts. Ellis sought and obtained a protection order against Chan, the operator of the message board, on the legal grounds that the users’ posts constituted “stalking”. The Georgia Supreme Court reverses the order. Chan made First Amendment and Section 230 arguments, as well as arguments based on the text of the statute. The court focuses on the latter: That a communication is about a particular person does not mean necessarily that it is…
  • Court Rejects Bizarre Attempt To Scrub Consumer Review–Goren v. Ripoff Report

    Eric Goldman
    28 Mar 2015 | 10:23 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStock I previously blogged about this matter (see also Venkat’s update). A Massachusetts attorney, Goren, was unhappy about a user review of his law firm posted to Ripoff Report, which is well-known for not removing user posts. The plaintiffs sued the user for defamation in state court; the user no-showed. The plaintiffs got a default judgment and convinced the judge to assign the author’s copyright as part of the relief. The plaintiffs then turned around and sued Ripoff Report for…
  • In IMDb Privacy Case, 9th Circuit Rejects Hoang’s Appeal

    Venkat Balasubramani
    27 Mar 2015 | 6:21 pm
    Shutterstock / SoulCurry – I love My Privacy Hoang alleged that IMDb improperly used her personal information to find out her real age and published her real age on its website. She argued that this harmed her employment prospects in the industry. The jury ruled for IMDb. Hoang appealed. On appeal, Hoang raised two issues (1) the trial court abused its discretion in not granting Hoang additional discovery because her initial lawyer was sick and ultimately passed away, and (2) the jury instructions wrongly placed the burden on her to prove that she was not in breach of the IMDb…
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    shesgotclients.com

  • How to Find the Right Mentor For You

    Christine
    18 Mar 2015 | 7:35 pm
    “A mentor empowers a person to see a possible future, and believe it can be obtained.”—Shawn Hitchcock This quote is right on when it comes to my experience with mentors. When I doubted or didn’t have a clear vision of what I wanted or how I was going to do it, my mentors helped me to refocus on where I wanted to be and how to get there. They could do this because they had already been through the process themselves and had come out on the other side. I was just fortunate enough to be on the receiving end of their years of experience and wisdom. In fact, I had placed myself there…
  • Why Your Email List Isn’t Growing

    Christine
    4 Mar 2015 | 3:00 am
    At my annual 3-day workshop where I teach marketing, I include a session called “Building Your Email Subscriber List With Hustle and Heart.” I always emphasize in the session that the longer you wait to build your list, the more you let future dollars slip through your fingers. The fact is, email marketing is still incredibly relevant even in the social media age. (eMarketer recently reported that 58% of people spend more time in their inbox than any other digital activity, including Facebook and texting.) The problem for small business owners is twofold: 1) They often believe their list…
  • How the “Misalignments” in Your Life Affect Your Success (and How to Change it)

    Christine
    26 Feb 2015 | 5:55 am
    Years ago, through a series of mismatched educational and professional pursuits, I realized that the traditional route of fulfillment through working for someone else just might not be for me. At every job that I couldn’t stand and every educational path that didn’t quite fit, I couldn’t help but think, what is wrong with me? What was wrong with me was that I was misaligned. It would be years before I recognized and addressed that misalignment for what it was. Recognizing misalignment is the first step in finding your greater purpose and living life on your own terms. For me, the…
  • How to Own What’s True About You (Without Backing Down)

    Christine
    19 Feb 2015 | 10:06 am
    Discomfort has been one of my greatest teachers. Let me explain. I’ve shared before that I pick a theme word for the year instead of making New Year’s resolutions. It helps remind me of what I want to be, do, feel, and stand for in the coming year. One of my previous words was “own” because I wanted to focus on owning my value and expertise, owning my principles and boundaries, and owning my true authenticity and everything that organically makes me, ME. So many of us struggle in life because we constantly put others before ourselves. We put pleasing others before our own personal…
  • What My Divorce Taught Me

    Christine
    12 Feb 2015 | 12:44 pm
    The window seat in my place… after moving in last winter I spent A LOT of time here pondering the new chapter unfolding for me. My divorce was finalized the other day, and you might wonder why in the world I’m writing about this. Well, it occurred to me to share something with you. I knew I needed to make a change in my life but I was terrified for years. When I finally ripped the band-aid off and spent that first weekend in my new place, I could barely get off the floor. The tears would not stop. I was mourning the end of a relationship, yes, but I was also absolutely petrified:…
 
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    Online Marketing Blog - TopRank®

  • 12 Tools to Help You Optimize Your Social Media Marketing Results

    Debbie Friez
    31 Mar 2015 | 4:00 am
    Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value. Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive. 12 problems and the tools to solve them 1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You…
  • How to Create and Repurpose Content That Customers Really Want

    Brooke Furry
    30 Mar 2015 | 2:50 pm
    According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that answers audience questions in an authoritative way doesn’t grow on trees. Good content takes precious time and energy to create! You’ll be happy to hear that marketers don’t need to create more content – they just need to create smarter content. This is where the idea of repurposing comes in – and Lee…
  • How Big Brands Measure and Communicate Social Media Success

    Debbie Friez
    30 Mar 2015 | 11:00 am
    L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes. Steps to Measurement Success The first step is to find the stakeholders across the organization, which might be an internal audience of executives or managers or an…
  • How Content Marketers Can Tell Better, More Strategic Stories

    Brooke Furry
    30 Mar 2015 | 4:00 am
    As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he has awesome storytelling tips for marketers. (Disclosure: LinkedIn is a TopRank Marketing client) In his session at Social Media Marketing World 2015 in San Diego, Jason kept the audience captive, sharing what seemed like a million excellent…
  • Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

    Debbie Friez
    27 Mar 2015 | 11:00 am
    Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Facebook Marketing Planning One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to…
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    Content Matters

  • The One Thing Missing From the Apple Watch Launch

    Barry Graubart
    12 Mar 2015 | 4:36 am
    The Apple Watch launch event was a spectacle. Thousands of journalists and industry luminaries lined up for entry into the auditorium, giving it almost a red carpet feel (though without the silly "who are you wearing?" questions). Once inside, the crowd hung on every word, with even journalists applauding each new announcement (something I don't believe they teach at J-school).  The crowd oohed and aahed at each new device - ooh a gold MacBook, a pretty aluminum Apple  Watch and, ultimately, the gold Edition Watch.   But for me, one thing was missing. Compelling User Stories. How were…
  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
  • What makes a great product manager?

    Barry Graubart
    2 Jun 2014 | 12:40 pm
    Most roles at technology companies are pretty easy to define. Software engineers write code. QA analysts test to ensure releases meet requirements. DBA’s set up and manage data schemas. Marketers market and sales reps sell. But ask the typical person to define the product manager role and they’ll struggle. Perhaps they’ll say something like “they own the roadmap” or “they define the requirements”, which are certainly true, but that’s only a part of the product management role. Or, they’ll confuse it with project management, which can be a part of the role, but isn’t the…
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    FUEL LINES

  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
 
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    Kneale Mann | Leadership

  • More Streams of Subconsciousness

    Kneale Mann
    27 Mar 2015 | 7:43 am
    Take from the past what you want and leave the rest. Rest assured you can do what you set your mind on accomplishing. Accomplishments are not just monetary. Money and relationships are not related. Relating to those around you can help you better understand yourself. Selfishness does not have to come at the expense of others. Other points of view can often help clear your path. Pathways to success are rarely straight. Straightening your focus is a daily exercise. Exercise your right to your own success. Succeeding is measured by your standards and those who matter won't mind. Mindfulness can…
  • Passion and People

    Kneale Mann
    24 Mar 2015 | 4:33 pm
    If you are in business, managing a department, or leading an organization, you are judged and measured by your financial performance. The bottom line is one of the essential pieces of the matrix. Some say if you focus on revenue, the rest will take care of itself. If it was true, every company would enjoy infinite growth year after year.The key to any organizational growth begins with the relationships within your company. Great culture brings profit. Ensuring your people are well trained and enjoy coming to work every day must be your top priority. With that in mind, some words of…
  • Leading Innovation and Creativity

    Kneale Mann
    20 Mar 2015 | 2:00 am
    We see it everywhere. Many of us say it often. But how do we ensure innovation and creativity are given the time, space, and freedom to flourish? Innovation is a necessary element of our existence. It’s not a new concept but we seem to be taking a closer look at it. Linda Hill from the Harvard Business School unearthed some fascinating elements of collective genius, teamwork, and the iterative nature of leadership and innovation. __________________________________________________________________ Kneale Mann | People + Priority = Profit
  • Helping Others

    Kneale Mann
    18 Mar 2015 | 2:00 am
    As a leadership consultant and business coach, I work with clients on one-on-one business issues to help them become better leaders, managers, and professionals. I create and deliver workshops for teams on culture, teamwork, and communication. I also support various leadership development programs for clients and teams. And I collaborate with community leaders, associations, and companies on various human development initiatives. If you've been to this site before, you may know I believe it's about the whole person. If we measure ourselves only by our work, we are missing essential pieces of…
  • Perspective

    Kneale Mann
    15 Mar 2015 | 8:21 am
    It’s right there every day. You may recognize it but do you heed it often enough? A former mentor, a friend’s cousin, and a colleague’s daughter are all in my heart today. It may not be a tragic event, but do we pay close enough attention to the lessons that touch our lives?One definition of perspective is a particular attitude toward or way of regarding something; a point of view. You and I could look at the same situation with a different interpretation. Your experience may be a factor. My attitude may alter my standpoint. But the important question is, do we do anything about…
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    The Fresh Peel

  • Never Before Seen: Using Video to Drive Brand Engagement

    Chris Wilson
    25 Mar 2015 | 6:07 am
      Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the…
  • How the Lines Between User Experience and Marketing Have Blurred

    Nick Rojas
    30 Jan 2015 | 6:33 am
    With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the…
  • Graphic Design Marketplaces to find Freelance Work

    Chris Wilson
    26 Dec 2014 | 9:12 am
    There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:   Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your…
  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
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    Sydney: Unfiltered.

  • “It’s so fun!”

    Sydney
    25 Mar 2015 | 3:41 pm
    This is how I’ve been answering the “how is your business going?” question for the last couple of weeks. “It’s so fun!” I’ve answered that question like this before, and I totally mean it. It’s usually followed by gushing about all the rad shit in the works, and just oozing excitement. But in the last […] The post “It’s so fun!” appeared first on Sydney: Unfiltered..
  • When the wool comes off of your eyes.

    Sydney
    23 Mar 2015 | 7:39 pm
    You’re a smart person. Educated. Assumingly well-versed at this thing called life. You make opportunities happen – the world is your oyster. What you want, you get, and you stop at nothing to make the world that surrounds you exactly what you want at that precise point in your life. It’s not being stubborn, it’s […] The post When the wool comes off of your eyes. appeared first on Sydney: Unfiltered..
  • Sun Sessions, #heartbeatpants, and intense gratitude.

    Sydney
    23 Feb 2015 | 2:24 pm
    Holy smokes, you guys. Talk about radio silence. Note, I started that last sentence with “sorry for” but I’m working on not apologizing for everything all the time, so now I’m just declaring radio silence. Sweet. Remember when we talked about emotional hangovers? Right. Totally in the thick of one of those right now. We […] The post Sun Sessions, #heartbeatpants, and intense gratitude. appeared first on Sydney: Unfiltered..
  • Day 36: New chapters, running shoes, parades, and finding strength.

    Sydney
    5 Feb 2015 | 6:11 pm
    I didn’t go to yoga today, so I didn’t cry at yoga today. But, once again, Kate’s wisdom popped into my inbox this morning and I’ve been sitting on this all day. In short, we need to stop skipping over the hard stuff. I touched on this earlier this year, and this idea keeps presenting itself […] The post Day 36: New chapters, running shoes, parades, and finding strength. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 29: Top 5 vs. Give Zero Fucks

    Sydney
    29 Jan 2015 | 4:23 pm
    It has been one month since my last day as a person who regularly received a paycheck. Holy shit. I’ve written before about how it feels like I’ve been doing this Planet Green Socks thing for forever. 29 days of being the boss, you guys. First things first, let’s talk about all the awesome shit […] The post Being the Boss – Day 29: Top 5 vs. Give Zero Fucks appeared first on Sydney: Unfiltered..
 
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    Jeff Korhan - New Media and Small Business Marketing

  • Social Selling Tips: Converting Trust into Profits

    speaker
    27 Mar 2015 | 1:30 am
    Listen to the Episode Below (0:21:35) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 34 of This Old New Business weekly business podcast with Jeff Korhan. Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the foundation of social selling discussed in Episode 33. You may wish to give it a listen if you have not already, but you will still be able to follow…
  • Social Selling: Getting Buyers to Know, Like and Trust Your Business

    Jeff Korhan
    23 Mar 2015 | 1:00 am
    Listen to the Episode Below (0:28:42) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 33 of This Old New Business weekly business podcast with Jeff Korhan. Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. In my opinion that is because they do not understand successful selling is not about sales transactions, but relationships with buyers. My sales career goes back to…
  • Human Content Curation: How It Builds Your Business Brand

    Jeff Korhan
    4 Dec 0001 | 4:00 pm
    In addition to redesigning your original content to meet the varied needs of your audience, you should strongly consider curating content from other sources that are also recognized authorities in your space. We’ve all learned to ignore automated “set it and forget it” methods of content curation. However, a trend you should be aware of is using human curation to give your audience more of what it has come to expect from your business. Every business has its limits. Therefore, even major media outlets are practicing this. For example, USA Today online tends to report the mainstream…
  • How to Go The Distance with Your Content Marketing

    Jeff Korhan
    4 Dec 0001 | 4:00 pm
    Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes go the distance because stopping just a little short is enough to compromise the result – winning versus losing. In the world of marketing, the winners are the ones that not only create outstanding content, but then find new outlets for going the distance with it. Take Your Content Up, Down and…
  • Business Blogging: How to Build Trust and Gain Customers

    Jeff Korhan
    4 Dec 0001 | 4:00 pm
    Listen to the Episode Below (0:42:02) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 32 of This Old New Business weekly business podcast with Jeff Korhan. Whether you yourself are business blogging or you oversee the blogging of others, you will enjoy this show. In addition to personally managing her own blog for more than a decade, Linda Dessau is also a guest blogger and a ghostblogger, meaning she blogs for other businesses and organizations, both as an guest expert and a…
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    As Far As I Can Tell

  • Going Forward…

    Jon Edmiston
    15 Mar 2015 | 2:46 pm
    Rock has literally been consuming my life for the last 3 years. We’re very close to having it rolled out at our church. Once that’s done I’m hoping I can focus more energy on sharing tips and best-practices. I’ll do that through a couple of different channels: Official Rock Website: If it relates to the official documentation or is an organization announcement the best place is obviously the Rock website. Rock Community Blog: If it’s a lesson learned or a best practice from our personal experience I’ll share it on the Rock Community blog that Arran France…
  • RockRMS 1.0 Released

    Jon Edmiston
    5 Nov 2014 | 9:56 pm
    Wow, it’s been a while since my last post! We’ve been incredibly busy working on Rock. Literally… not sure when was the last time my eye’s weren’t stinging… but… as of two weeks ago we released Rock 1.0!!! Below are a couple of links to help you understand what Rock is… Intro Video (2 mins) Full Website Video Based Training Documentation (it’s not boring… promise) Installation Steps (with video) You might be asking what’s next… Trust us we’re only getting started. There’s still a ton to do. Check our road map…
  • Rock RMS

    Jon Edmiston
    29 Jan 2014 | 11:22 pm
    If you’ve been wondering where I’ve been lately, here’s an update.  For the past 3-4 years a small group of church developers have been working on a new next-generation ChMS. Our dream was to be able to provide a free open-source solution for churches of all sizes.  That dream is about to become a reality.  The Rock RMS (Relationship Management System) is literally just a few weeks from an open beta. If you you’d like more information on this new system I’d encourage you to: Visit our new website rockrms.com (it actually runs on Rock RMS, our dog food is…
  • Brand Identity Guidelines

    Jon Edmiston
    14 Mar 2013 | 10:40 pm
    Logo Design Love has an interesting post on brand identity guides for many leading brands.  There are some great gems in there.  Surprisingly, I was especially impressed with the Walmart guide. It’s definitely worth a slow skim (suppose that’s an oxymoron).  One topic to pay close attention to is section 9 on Tone and Voice.  Finding a good and consistent voice is so important. We’re working hard on voice at CCV and believe it or not for the Rock project.  We want the Rock ChMS to be more than a piece of software.  We want it to be a community.  One with a…
  • Social Media Audit

    Jon Edmiston
    9 Jan 2013 | 11:34 pm
    In late 2012 we engaged a local marketing firm, Off-Madison + Spin Six, to conduct a social media audit of our Facebook, Twitter and Instagram outposts. To be honest, I wasn’t sure of the quality of what we were going to get back.  Being a bit of a pessimist, I always worry that a consultant will come it read my watch and tell me what time it is. The results however were incredible. They provided us back with a 63 page document that had an in-depth review of each of our outposts (I learned this new term ‘outpost’ from the process, cool right?) The report also gave numerous…
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    Social Media University, Global

  • Using Social Media to Enhance Outreach and Engagement for Latino Communities

    Lee Aase
    28 Mar 2015 | 12:03 pm
    I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel. Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions,…
  • Global Call for #StrongArmSelfies

    Lee Aase
    8 Mar 2015 | 3:13 pm
    As we announced in late January, Mayo Clinic is working with the patient advocacy group Fight Colorectal Cancer on its #StrongArmSelfie campaign to promote awareness and appropriate screening. The campaign officially kicked off last week at NASDAQ, and Mayo Clinic is among those featured in rotation on its JumboTron in Times Square Join us in @FightCRC #StrongArmSelfie colorectal cancer awareness campaign! http://t.co/abBF4Dwme0 pic.twitter.com/IsaqljEE0h — Mayo Clinic (@MayoClinic) March 8, 2015 The next release in the campaign is our music video of “Stronger Than That,”…
  • Mayo Clinic and Google Knowledge Panels

    Lee Aase
    24 Feb 2015 | 9:13 am
    Last week Paul Levy, one of the early hospital CEO bloggers who is now blogging at Not Running a Hospital, came across what he thought was a significant issue with Google’s new medical search knowledge panels that incorporate information from Mayo Clinic and other sources. The main issue he raised related to the Prostate Cancer panel, and particularly that robotic surgery was listed first among surgical procedures (instead of alphabetically), with watchful waiting listed among “Other treatments” under the “Also common” heading. Or as he put it: Observers want to know:  Does this…
  • “Creating a Facebook page is like adopting a puppy. Starting a blog is like getting a pony.”

    Lee Aase
    12 Feb 2015 | 7:07 am
    That’s the off-the-cuff formulation that emerged from the blogging session at our Mayo Clinic Social Media Residency on Monday. And today it becomes my 39th Thesis, joining the first 35, along with 36, 37 and 38. I’ve previously remarked that creating a brand page on Facebook is like puppy adoption. It’s fun at first. It can be messy, and requires lots of care and feeding. But especially with the declining organic reach of brand Facebook posts and the increasing need to supplement good content with paid advertising, a Facebook page can grow up to be a dog. Photo Credit: Steve…
  • Maximizing COPD and Asthma Inhalers with Educational Video

    Lee Aase
    4 Feb 2015 | 3:29 pm
    From the “Better Late Than Never” Department… In July I had the opportunity to speak at the Minnesota Medical Group Management Association annual meeting in Duluth, on the shore of Lake Superior. We had a great group in my session, and among the participants was Brenda Jaye of Fairview Physician Associates. After my presentation, Brenda told me about a neat program she and her colleagues had developed, called “Maximize Your Inhaler.” I thought it was a cool application of Flip cameras and nimble production, so I decided to practice what I had been preaching about…
 
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    AreWeConnected.com

  • How To: Writing your first blog post

    Mike Mueller
    26 Mar 2015 | 5:00 am
    Can you imagine asking your web developer to change the text on your 'about page' and having to wait a week or so for it to happen? Do you remember those days? Continue reading → The post How To: Writing your first blog post appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Blogging Better: Always Resize your Images

    Mike Mueller
    19 Feb 2015 | 7:00 am
    Images keep readers attached to your posts. Adding too large of images increases your page load time and drives them (and Google) away. Here's how to fix that. Continue reading → The post Blogging Better: Always Resize your Images appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    The Tyler Hayes

  • kittenclayton: OMFG FUNYUNS HAS A TUMBLR FUCK ALL Y’ALL AND...

    28 Mar 2015 | 9:33 am
    kittenclayton: OMFG FUNYUNS HAS A TUMBLR FUCK ALL Y’ALL AND YOUR THIRST AND YOUR PORN AND YOUR PATHETIC STABS AT PRETENDING TO BE ARTISTS OR THINKING YOU UNDERSTAND FASHION THERES A FUNYUNS TUMBLR AND YOU CANT COMPETE WITH THESE CRISPY LOOPS!!!!
  • womenwithink: @littlebabylinda by @hugovphoto #altgirls...

    20 Mar 2015 | 8:52 am
    womenwithink: @littlebabylinda by @hugovphoto #altgirls #altmodel #armtattoo #sleeve #sleevetattoo #modelswithink #modelswithtattoos #chestpiece #sternum #sternumtattoo #stomachtattoo #tattooed #tattooart #tattooist #thightattoo #tattooedgirls #tattooedwomen #tattooedmodels #womenwithink #womenwithtattoos #girlswithink #girlswithtattoos #inked #inkedgirl #inkedmodel #inkedwomen
  • womenwithink: @phoenixjayinkd by @marchayden.co.uk #sleeve...

    20 Mar 2015 | 8:52 am
    womenwithink: @phoenixjayinkd by @marchayden.co.uk #sleeve #sleevetattoo #blackwork #blacktattoo #necktattoo #womenwithink #inkedgirl #girlswithink #tattooed #tattooedwomen #tattooedmodels #tattooedgirls #modelswithink #modelswithtattoos
  • randyotter:  Join my fanpage:  ...

    16 Mar 2015 | 5:16 pm
    randyotter:  Join my fanpage:    https://www.facebook.com/randyotter3000Shop here:  http://www.redbubble.com/people/randyotter/shop
  • instagram: Why I Dance, by @scolerina9247 For more ballet...

    12 Mar 2015 | 11:55 pm
    instagram.com/p/si08ioIxuP/#maysunrae instagram.com/p/zfwVU2oxh2/#lindsaythomasphoto instagram.com/p/r5kw_wIxpr/#scolerina9247 instagram.com/p/qVQTANIxut/#scolerina9427 instagram.com/p/vR5iY4Ixl2/#scolerina9427 instagram.com/p/tTwi1UoxhG/#scolerina9427 instagram.com/p/tocx74IxsB/#scolerina9427 instagram: Why I Dance, by @scolerina9247 For more ballet portraits from Gigi, follow @scolerina9247 on Instagram. “#Hellomynameis Gigi Crouch (@scolerina9247). I just turned 17 and I am currently living in Seattle. I attend Pacific Northwest Ballet’s Professional Division. I have scoliosis, a…
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    SociableBlog

  • Workplace Interactions – Tips That Will Help You Communicate Better

    Ivan Dimitrijevic
    30 Mar 2015 | 9:42 am
    Building a professional career is not at all an easy thing to do. Regardless of the talent and the professionalism you possess, it still doesn’t come easy. There are a lot of hardships, trials and situations in which you need to persevere in order to reach your goal. Some of the issues can be connected to the work you do, perfecting your skills and adapting to the latest standards set by industry trends. Not everyone runs into problems when they start working with a team of people, but for some, this can be quite problematic. Regardless if you are doing office work or some work in the…
  • 15 Ultimate Ways To Customize Email Unsubscribe Process

    Tom Hardy
    26 Mar 2015 | 8:01 am
    Healthy email marketing probably depends on the email marketers’ readiness to appreciate audiences’ preferences. If you do not wish to stay in the opt-in world, then opt-out approach should work well. Hanging on to the people who are not interested or do not want to stay engaged is about being irresponsible, not being determined. It is better to make unsubscribing from an email as easy as subscribing for an email is made. Every email marketer hates to see his customer leaving the subscriber’s list, but the fact is that it often happens. Whether it is just an attempt to clear the…
  • The Beginner’s Guide to Digital Couponing

    Rebecca Jordan
    25 Mar 2015 | 8:07 am
    Couponing: the age old task of using a small piece of paper to save astronomical amounts of money at the grocery store. Welcome to the age of the digital coupon. You no longer need a piece of paper, some scissors or the Sunday paper. All you need is a computer or a smartphone. From store offers, to in-app codes, and combining offers in get up to 90% off and free shipping, this guide has got you covered. Learn how to find digital coupons, utilize your app to best work for your needs, and gain insightful tips and tricks to the digital coupon world. Look no further for clever ways to save money.
  • Sony Launches “Never Seen Before” Campaign With 3 Films Shot Using Sony Action Cam

    Bidisha Gupta
    25 Mar 2015 | 6:54 am
    The all-new Action Cam from Sony proves to be a director’s delight. In the “Never Seen Before” campaign, launched by Sony on March 23, 2015, Sony teams up with a number of visionary directors, artists and filmmakers to create some unique shorts using Sony Action Cam. The camera supports Smooth and high-quality image (4K/2K), image stabilization, high quality audio (did we mention that it is designed to decrease wind noise?), Live-View remote, 170˚ ultra-wide angle and a built-in GPS.  It is handy and lightweight, which allows it to be used in some situations where, prior to this, the…
  • Guide to Form Conversion for The Online Marketers (Infographic)

    Chris Lucas
    19 Mar 2015 | 9:00 am
    No matter what kind of business you’re in, making money is always a primary goal. To obtain that revenue, your company might prioritize lead generation and eventually converting those leads into dollars. Monetizing leads is an essential function of the sales funnel. And marketers are an important part of the process. That’s why the industry is always on the lookout for new and innovative ways to develop prospects into customers. A recent study of over 650,000 form users across a variety of industries provided insights into conversion form rates. While the report is chock full of tips and…
 
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    adesblog.com

  • Disruption in International Money Remittance is Imminent

    admin
    7 Mar 2015 | 1:33 am
    Problem As I tweeeted earlier, International Money Remitance has many pain points, main of them being the cost of sending money of course..   Fees for remittance, $100 from Malaysia to Kyrgyzstan: EFT $25, MoneyGram $19, WU $27. Undoubtedly the 1st industry to be disrupted by BTC — Abdylas Tynyshov (@ades) February 25, 2015 Solution Below is one of the many solutions that will be coming up soon that will be built on top of free, transparent, public ledger technology called Blockchain. And money will be sent on the Blockchain platform via one of its main apps/features called…
  • Review: Maybank2u Mobile App

    admin
    14 Feb 2015 | 8:07 am
    Initially I just wanted to provide some feedbacks to @MyMaybank via twitter, but there were simply too many things to tell, so I thought it would be easier to write a blog post about it. Native mobile apps that are extensions of existing web services are a great way to make your service more accessible and enjoyable for your customers. If done correctly, it can boost your customer satisfaction and increase your customer loyalty. Today I will be reviewing Maybank’s mobile app for iOS and giving some constructive critique. I hope they will take feedbacks of mine with an open heart and…
  • MailChimp’s Take on UX

    admin
    2 Feb 2015 | 7:08 am
    Everyone knows how great MailChimp is at what it does. As a tech startup, they have achieved a lot and they are definitely one of the startups who are doing things the right way. So, it’s only natural that when UX team of Mailchimp releases a new eBook that everyone should read it. It’s an easy read. It’s divided into major sections like: Collaboration, Research, Design, Development and Refinement. It’s written from their own perspective, so there are a lot insights into how MailChimp approaches things like building a functional team, creating conducive office…
  • Animated Loading Indicator Icons (SVG)

    admin
    7 Jan 2015 | 4:36 pm
    Here is a collection of cool loading indicator icons in SVG format. It’s free and open source.  Download them directly in zipped format here. URL:  http://samherbert.net/svg-loaders/
  • Zapier – Automate the Obvious

    admin
    6 Jan 2015 | 4:00 pm
    If you are a fan of IFTTT, then you will love Zapier too. Zapier is like an advanced version of IFTTT that is primarily targeted on power users and web developers. Below is a recipe of mine that I created, it does the following; when I forward particular email to Zapier email, it creates a new card in my Trello account, in the predefined Dashboard, under the “To-Do” column. Attachments of the email is also passed on to Trello card as attachments. You can also tag particular default users to the newly created card. It just saves tons of time.. Zapier supports tons of platforms…
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    prTini

  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
  • Double Shot: Gmail Hacks to Boost Media Relations

    Heather Whaling
    23 Mar 2015 | 5:56 am
    Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) someone opens or clicks one of your emails. It also generates contact profiles, detailing where they live, their professional history, recent tweets, mutual contacts, etc. From a media relations perspective, you can see which pitches or email…
  • What is Your Company’s Secret Sauce?

    Heather Whaling
    16 Mar 2015 | 9:24 am
    When Rent the Runway built out their leadership team, Jennifer Hyman, the first C-level executive hired, was a chief of data analytics. Interesting for a fashion company, right? You’d think maybe they’d hire a chief creative officer, or a CMO. Maybe even a CTO. Nope. Data was that important. During her South by Style talk, Jennifer explained that understanding all the data and relying on it to inform business decisions has been critical to Rent the Runway’s success. For example, data shapes their pricing-on-demand model. Data is also a competitive asset that they can…
  • Save Time with These 4 Productivity Tricks

    Heather Whaling
    12 Mar 2015 | 3:00 am
    Unless you are one of those people who views 80-hour work weeks as a badge of honor, then we’re all trying to get more done in less time. Efficiency adders, time savers and work arounds are like gold in our world. With that in mind, here are some tips, tools and ideas to help you be more productive: Block time for repeatable tasks. What are the things you have to do every week or every month? Identify them and add recurring appointments to your calendar to make sure they don’t slip through the cracks. For example, each week, I review how we can better live up to our…
  • Time to Celebrate YOU at the First-Ever #MeDay

    Heather Whaling
    9 Mar 2015 | 1:00 am
    At Geben, one of our House Rules is “Celebrate Successes:” Whether it’s a big win or a small moral victory, celebrate it. Pause to reflect, and enjoy how far you’ve come. And, then get back to it and work toward the next victory. Sounds good in theory, right? But, how often do you find yourself running from one project to the next? From one task to the next? When you’re incredibly busy, it may seem silly to spend time celebrating victories. That energy, effort and time should be spent driving toward the next big win, right? WRONG. Of course you always need to be…
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    Tech in Asia

  • What is going on with Chinese ecommerce site Wowo’s long-delayed IPO?

    C. Custer
    31 Mar 2015 | 11:00 am
    Chinese ecommerce and daily deals site Wowo (also known as 55tuan) is having a bit of a bumpy ride on its way to the US market. Wowo has been planning a US IPO for some time now, and was originally scheduled to list on the NASDAQ under the tag WOWO back in February. But that date came and went without an IPO. So did a subsequent date in March. Now, the company is reportedly scheduled for an April 1 IPO. But there are signs that might not come off either. To begin with, Wowo’s SEC filings indicate that an April IPO might violate agreements it previously made with shareholders. In its…
  • Philippine incubator Kickstart to support high-growth startups using fresh $50M funds

    Judith Balea
    31 Mar 2015 | 8:12 am
    Globe president and CEO Ernest Cu speaks to startup founders, mentors, partners during Kickstart’s 3rd anniversary celebration. Photo courtesy of Kickstart. Philippine telecommunications giant Globe Telecom announced today it is injecting up to US$50 million into its incubator arm Kickstart Ventures, which will use the fresh capital to support high-potential startups. The amount the group dubs as “Fund 2” is possibly the largest commitment to early-stage startup investing coming out of a Philippine company, Globe claims. It will target startups expanding anywhere in the world with clear…
  • India’s Snapdeal acquires RupeePower, launches financial services marketplace

    Paul Bischoff
    31 Mar 2015 | 5:58 am
    Snapdeal today announced it acquired a majority stake in RupeePower, a financial products distribution platform. RupeePower will be integrated into Snapdeal’s newly launched financial services marketplace. Further terms of the deal were not disclosed. As a result, Snapdeal customers will now be able to apply for loans through the ecommerce site. RupeePower will use its credit comparison, matching, and processing tech and its network of banks and financial institutions to find the loans best suited for those customers. In a canned statement, Snapdeal co-founder and CEO Kunal Bahl says:…
  • An online pharmacy wants to end Pakistan’s deadly trade in fake medicines

    Osman Husain
    31 Mar 2015 | 5:13 am
    With over 700 licensed manufacturers, Pakistan’s pharmaceutical industry is valued at about US$2 billion, placing it amongst the ten biggest markets in Asia and making it a highly lucrative industry. Unfortunately, the country also suffers from rampant counterfeiting of popular medicines, with some estimates declaring that approximately 30 percent of drugs in the supply chain are spurious and substandard copies. And dangerous. While major manufacturers continue to call for a greater degree of regulation, oversight, and dispensation of justice, government apathy has so far stymied any…
  • Taiwan enterprise chat app Team+ nets $4.5M series A round

    Josh Horwitz
    31 Mar 2015 | 5:07 am
    Every8D, the Taiwan-based startup behind enterprise chat software Team+, announced today it has closed a US$4.5 million series A funding round at a US$20 million valuation. The company names Joinsoon Electronics, a domestically-listed components maker, as one of several participants in the round. Every8D originated as an app studio that counted local governments, taxi operators, and restaurants as its clients. But after years of developing communication software tailored for specific clients, last July the company released Team+, a free-to-use chat app for iOS, Android, and desktop browsers.
 
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    Room 214

  • Your Guide to Marketing Your SaaS Company

    Caitlin Sherwood
    30 Mar 2015 | 7:32 pm
    SaaS Companies are unlike any other. Sure, you could say their product offering isn’t much different from traditional software companies. But if your SaaS company is still thinking like a traditional software company, you’re missing the point: your subscription-based services make you different. There is no CD-ROM for consumers to put into their computer. They’ll never touch the plasticky exterior of a disc case. The closest they’ll get to opening a box is logging in to your platform. Whether your company is hoping to gain the business of the world’s Fortune…
  • Models & Instagram: An Indulging Combination

    Isabel Kieszkowski
    18 Mar 2015 | 5:00 am
    I’ll admit that whenever writing for Room 214’s Capture the Conversation, I look to the internet for articles, news and quotes about my topic. This time, however, I went to the good ol’ bible of fashion, Vogue, for info on how fashion’s top models are using social media to revolutionize the fashion industry as we know it. In this digitally-charged world, the fashion industry has flocked to visually focused social media outlets, and Instagram has consistently outperformed every other social channel in this aspect. Fashion requires a very visual medium, and Instagram is perfectly…
  • Crimson Hexagon: Turning Nerds into Cool Kids Since 2007

    Taylor Cunningham
    17 Mar 2015 | 1:38 pm
    Here at Room 214, just about every project starts with a consumer insights engagement. The research department loves this because we get to take a deep look at each client, digging into the nitty gritty behind the business problem we’re solving. It’s the reason I love working at Room 214 (along with office dogs, open-book management, and a take-what-you-need vacation policy). But I digress. One of our go-to research tools is Crimson Hexagon, a social listening platform that allows us to gather all publicly available mentions of any set of keywords, dating back to 2008. Did you…
  • Announcing: Top 50 Fashion Brands Report

    Isabel Kieszkowski
    25 Feb 2015 | 1:00 am
    Room 214 has released its new and improved Top 50 Fashion Brands Report. How has it improved from our original report? Research, baby. Our last report, Fashion Report 1.0, highlighted brands with notable fandom, but this year we said, “let’s do more.” Get Your Room 214 Top 50 Fashion Brands Report NOW. How It Works This report ranks the fashion industry’s top brands based on our Room 214 Brand Salience Score, which considers number of brand mentions, aggregate brand followers and digital engagement on Instagram, Facebook and Twitter. In addition to creating a multivariable digital…
  • Campaign of the Week: #SpeakBeautiful

    Isabel Kieszkowski
    21 Feb 2015 | 1:00 am
    True to their strategy of uplifting women, Dove wants to put an end to negative tweets about women’s bodies. This is a perfect fit for the brand because after all, “Dove” and “self-confidence” have become synonymous. Dove claims it “only takes one positive tweet to start a trend”, and with this initiative are trying to start a more beneficial movement. According to findings by Dove last year, only 9% of women admit to posting negative statements about their bodies. However, negative social media posts regarding body image are much more prevalent than that statistic would…
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    BuzzShift.com

  • An Insider’s Guide to SXSW

    Eric Swayne
    9 Mar 2015 | 12:08 pm
    Besides being our good friend, Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention, and Founder of DataNarrate, a marketing data consultancy. This year I will attend my fifth SXSW Interactive. I’ve experienced SXSW as both a general conference attendee and as a presenter; I’ve attended dozens of parties (as a VIP or otherwise), and one year I even threw my own little party. It is easily the most mind-blowing week of the digital world, and still one of the most relevant events I have ever attended. My favorite way to describe SXSW is with the phrase…
  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
  • Using Content Segmentation to Optimize Social Media

    Loryn Thompson
    3 Feb 2015 | 8:41 am
    You can measure so many things on social media. Likes, shares, clicks, comments, link clicks… but what do those measurements really mean? Will knowing that our engagement rate increased over last month help us decide which photo to post tomorrow? Content segmentation can help you put those metrics to practical use, optimizing your social media posts and informing your day-to-day content decisions. When marketers talk about “segmentation,” it’s usually in reference to audience segments. And while audience segmentation is important, there’s still the question of how…
  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    (This article originally appeared on Huffington Post.) By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands…
  • 5 Ways to Invest In Your Brand

    Eddy Badrina
    23 Jan 2015 | 8:47 am
    Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many organizations fail to focus on: their own brand. Originally, a brand was a symbol that differentiated one rancher’s livestock from another. Today, a brand is the sum of the characteristics that make its service or products recognizable. It’s so much more than a logo, and includes everything from the layout of your store to what you talk about (and how you talk about it) on social media. Peter Thiel, in his…
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    Buzzom

  • Simplify360 CEO comes in defence of Deepika Padukone #MyChoice

    admin
    30 Mar 2015 | 8:46 pm
    Simplify360 CEO Bhupendra Khanal comes in support of Deepika Padukone through a Facebook and a LinkedIn post today. He believes she did the right thing as a actor, and is becoming a master viral marketer. Here is the full text. The 3 Big Principles of Virility - Feminism and Male Bashing – Viral; advocate for more sex – more viral, show a gorgeous girl releasing the bra strip – most viral Modi bashing – viral, Indian government bashing – more viral, India bashing – most viral Fighting the censor board – viral, fighting the government ban – more…
  • #SocialWorldCup Generated Over 4000 Tweets

    Deepak T
    27 Mar 2015 | 6:31 am
    India is a cricket frenzy nation, where cricket unites every citizen, irrespective of their religions, caste, creed or color. It’s no wonder that on March 26, 2015, when India took on Australia in ICC Cricket World Cup 2015 semifinal, the tweeples in India set the micro blogging site on fire. Among the hashtags that were trending, #IndvsAus received the most number of mentions. One particular hash tag, #SocialWorldCup requires a special mention. This hashtag received 4562 mentions during the game. It received 2019 mention between 12pm and 2pm, when the Australians innings came to an end and…
  • Researchers take on Govt to Twitter with #RIPResearch

    admin
    2 Mar 2015 | 6:43 am
            Indian Research community took the Twitter by storm today with their criticism of government about the compensation to the Researchers. The protest was strong and was widely supported by Twitter community, and the hashtag #RIPResearch went trending in India for throughout the day. Here is the summary of the Twitter storm. Data and Research by Simplify360.  
  • India is now multi author market, Chetan Bhagat gets good competition from Durjoy Datta and Vishwas Mudagal

    admin
    22 Dec 2014 | 10:36 pm
    Simplify360 Research on most loved English Novels by Indian authors shows an amazing trend of authors fighting for poll position intensely. Chetan Bhagat is still the king and leads the race in terms of overall ranking that combines social and readers feedback in Goodreads, Flipkart and Amazon.   Chetan Bhagat secures a Simplify360 Social Index (SSI) of 8.86 for “Half Girlfriend”, while Durjoy Datta secures second position with SSI of 8.61 for his novel “When Only Love Remains” Losing my Religion by Vishwas Mudagal secures the third position with SSI of 7.88. In…
  • Zhigrana becomes first Nepali Movie to take Social Media Seriously

    admin
    22 Dec 2014 | 9:47 pm
    Zhigrana, upcoming movie from Golden Yak Entertainment (GYE) becomes first Nepali movie to use Social Media seriously. GYE team believes Social Media has gone main stream in Nepal, which should be taken seriously now given the user numbers in the country. Nepal now has over 44 lacs Facebook users and is expected to have around 20 lacs Twitter users. The country is believed to have over 50 lacs of Youtube viewers. GYE has started using Faebook, Twitter and Youtube as major channels. The promo is released through Youtube, and is promoted heavily in other social channels. GYE has started using…
 
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    Position²

  • F8 Facebook Developer Conference 2015

    Team Position²
    31 Mar 2015 | 12:12 am
    The recently concluded Facebook F8 Developer’s Conference had a little bit of everything: workshops, product demos, digital luminaries waxing eloquent on the main stage. Facebook’s product experts freely traded geek info with the technical community. The big shout out was all about Facebook’s determination to be a ‘mobile first’ platform for all its products. Major Announcements and the Key Takeaways for Digital Marketers Messenger as Platform Integrating features from Messenger into other apps: Content created in-app with dynamic conversations in Messenger folds…
  • How to Optimize Content for Conversions [Infographic]

    Team Position²
    30 Mar 2015 | 4:53 am
    Content marketing powers your online visibility and conversions. It is essential that you have your digital content across multiple channels in multiple formats. Asset creation, optimization, distribution, reporting, and tweaking are the important steps in your content marketing endeavor. Learn more in this incisive infographic now. The post How to Optimize Content for Conversions [Infographic] appeared first on Position².
  • Best of the Week | Google Algorithm Update: Say Goodbye to Doorway Pages, and much more…

    Team Position²
    27 Mar 2015 | 5:13 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Algorithm Update: Say Goodbye to Doorway Pages! Google abhors black hat SEO techniques is an understatement. The latest instance is the tweaking of Google doorway page penalty algorithm to make it more stringent. Go through this blog to ensure you are not caught on the wrong foot. Explosive Growth in Marketing Tech: 7 Categories to Implement Now 5 Engagement-Driven Elements You Should Add to Every Blog Post B2B Marketers Takeaways on Ad Viewability 5 PPC…
  • Google Algorithm Update: Say Goodbye to Doorway Pages!

    Team Position²
    25 Mar 2015 | 4:48 am
    One of the most annoying search results will now be blocked by Google. We can all cheer a collective “hooray”! What are Doorway pages? In short, they are web spam. Designed to game the system, these pages rank high in search results, click baiting the searcher to an irrelevant page or site. Google described examples of doorway pages on their blog for clarity: Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page Pages generated to funnel visitors into the actual usable or relevant portion of your site(s) Substantially similar pages that…
  • Pinterest Launches A Shiney New Algorithm Called Pinnability

    Team Position²
    23 Mar 2015 | 10:42 pm
    Pinterest is beginning to poise itself as a search engine, or what they call a “discovery engine”. Taking cues from Facebook, Pinterest is now serving up what they call a “home feed”. This feed is powered by Pinterest’s Smart Feed algorithm that was launched in 2014. So what is Pinnability? It’s a collection of machine learning models that allows Pinterest to serve a smart feed on a Pinterest user’s homepage.  Pins used to be in chronological order, but now it’s the job of Pinnability to order pins based on a relevance score, or more specifically, a personalized relevance…
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    The Next Web

  • Roundup: All of Google’s jokes for April Fools’ Day 2015

    Owen Williams
    31 Mar 2015 | 4:31 pm
    Google has yet again gotten into the spirit of April Fools’ day this year and the company hasn’t disappointed so far. Usually, Google does so many jokes that it’s hard to follow, so we’re rounding them all up here for your viewing pleasure. Google Maps Pac-man The very first joke we found today was this amazing hack in Google Maps that lets you play Pac-Man on any street in any city. Just hit the button next to satellite view and you’ll be playing the game in your own neighborhood. It even works on mobile, if you can find one of the hidden little pins… This story continues…
  • Why you won’t find an April Fools’ Day joke on TNW this year

    Martin Bryant
    31 Mar 2015 | 3:01 pm
    April Fools’ Day is done. It’s through. It’s stopped being funny. It’s dead and the real-time Web is holding the knife. A few days ago we were throwing ideas around, trying to come up with a wacky product to announce or silly conspiracy theory to report as our annual April Fools’ Day joke. Then it hit us… Who actually cares if we do one or not? April Fools’ Day used be something that was a bit of fun. You’d play a trick on a friend, look for the spoof story in your newspaper and then get on with your life. As the… This story continues at The Next Web
  • Microsoft releases new Music and Video apps for Windows 10 without the Xbox branding

    Owen Williams
    31 Mar 2015 | 2:04 pm
    Windows 10 users got new bits to try yesterday in a build that included company’s new Spartan Web browser. Today Microsoft has delivered two new apps for testing. You can now download the Windows 10 Music and Video apps in preview form for your machine. Both apps have dropped the Xbox branding, but Music still taps into the Xbox Music Pass, which may indicate a branding change is coming in future. With the Music app you can stream music, play local songs and make playlists. Additional features is forthcoming, such as a dark theme and compact mode. The video app… This story continues…
  • This website shows you everything that’s streaming on Periscope right now

    Owen Williams
    31 Mar 2015 | 12:49 pm
    Twitter’s new live-streaming app, Periscope, launched less than a week ago but it’s still a little tricky to discover feeds on the service right now. A new third-party website, Periscope Streams, makes it easy to get an overview of everything that’s streaming on Periscope live. The service shows each stream as a thumbnail and lets you jump right in with a single click. The site works both on desktop and mobile so you can quickly jump in and out of streams on the app regardless of what you’re using. The same team also built Meerkat Streams which helps surface all… This story…
  • Animaker removes the barriers to creating pro-level animated videos

    Jackie Dove
    31 Mar 2015 | 12:44 pm
    Each week we’re profiling one company that has been selected for Boost – our early-stage startup growth program. Catch up with these companies in person at The Next Web Conference Europe on April 23 & 24. When it comes to online visual content, either on the Web or via mobile, some elements are no longer mysterious. Take photography, for example — there are literally hundreds of apps, many of them free, to help you illustrate a personal site, product or service. In recent years, new apps have even managed to demystify video, and it too is on its way to ubiquity. Animation,…
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    Jennings Social Media Marketing

  • JSMM Drives Results for Chevrolet Cadillac Buick GMC of Bellingham

    Heather Waugh
    30 Mar 2015 | 4:35 am
    Jennings Social Media Marketing (JSMM) has driven success to Chevrolet Cadillac Buick GMC of Bellingham thanks to a well-crafted social media and digital marketing strategy for the dealership with a focus on community engagement. When the agency assumed the account they found very limited support, canned content, outdated customer reviews and a not-so-great online reputation. Since then JSMM has kicked the dealership’s strategy into high gear. Jeffrey Watson, general manager of Bellingham Chevrolet, summed it up best by providing this testimonial. Watson said, “Jennings Social Media…
  • Van Osdol & Magruder Endorses Jennings Social Media Marketing

    Heather Waugh
    23 Mar 2015 | 3:29 am
    Jennings Social Media Marketing (JSMM) can handle the truth about Van Osdol & Magruder’s testimonial for JSMM’s services over the past several years. The Kansas City law firm has been around since the 1920s and specializes in representing entrepreneurs, businesses, nonprofits, healthcare, hospitals, restaurants, tech, oil and gas companies and more. The testimonial is provided by Robert M. Beachy, partner at Van Osdol & Magruder. He joined the firm in 1972 and has continued to grow it as an award winning firm along with several other partners and associates. Beachy said, “When…
  • Revving Up Sales: How the Motorsports Industry Can Use Social Media to Sell Bikes

    Heather Waugh
    16 Mar 2015 | 4:08 am
    Motorsports have a rough time revving up sales. It seems everyone ogles the bikes on the floor and wishes they could own one, but few buyers are confident enough to make the leap. The good news – BusinessWire has predicted strong sales growth for the motorsport industry and much of this is thanks to social media tactics. Photo credit: zeitfaenger.at / Foter / CC BY A well-rounded social media strategy for your motosport brand can do wonders in increasing sales for your business. Just ask Motoped, a client of Jennings Social Media Marketing that saw great increases in sales thanks to…
  • Banks and Credit Unions – Why Your Social Media Marketing is Not Working

    Heather Waugh
    7 Mar 2015 | 9:24 am
    It’s understandable and frustrating that due to compliance issues banks and financial institutions have been late to the social media party. However, here are some opportunities to look back and into the future about how these challenges can be corrected before you start throwing everything against the wall. Photo credit: Creative Commons Attribution-ShareAlike 3.0 Unported / Foter / CC BY Your Social Media Policy Needs Reworking Since you are in such a pivotal security industry, you need a rock solid social media policy that dictates what content you can publish, what to do in case of a…
  • How to Use Social Media Marketing to Promote An Event

    Heather Waugh
    2 Mar 2015 | 4:00 am
    Event marketing is a tried and true way to reach new customers and expand your brand reach. Now that we have social media, events can have an even greater impact thanks to the ability to extend an event invitation to a wider audience. Yet businesses still under-utilize social media when it comes to promoting an event. Photo credit: Yahoo Inc / Foter / CC BY Before the Event Once you have the details nailed down, start promoting the event on social media about three weeks out. There is a fine line between promotion and spamming, so be careful how often you post. In addition to social media…
 
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    Tippingpoint Labs | A content marketing agency | Boston, MA

  • When in-house agencies should outsource video

    Rebecca Garnick Ast
    6 Mar 2015 | 8:29 am
    Small and mid-sized in-house agencies often find themselves asking their staffs to work on projects outside of their areas of expertise. They might ask the internal public relations associate to “try” creating content for social media engagement, or to have the Photoshop designer “try” to create highly complex video graphics, or to have the copywriter “try” to write a script for an important video meant to be shared with loyal customers. The challenge with this approach is that many of these disciplines are specialized. And although current team members are…
  • Traffic does not matter. Stop counting it.

    Rebecca Garnick Ast
    7 Jan 2015 | 12:18 pm
    It is so easy to get caught up in traffic numbers. We all want to know how many people are visiting our sites and platforms. But what really matters is sales. Traffic is only as relevant as the people you’re attracting. That means visitors who are interested in your product and therefore more likely to engage and purchase. 100 highly engaged visitors are more valuable than 1000 browsing ones.Below is a very true case study that proves how little traffic matters. Quality of Traffic Trumps Quantity of Traffic A few years ago we tried something bold. We recommended to our client that they…
  • In-House Agencies: Techniques for Effective Content Marketing

    Rebecca Garnick Ast
    20 Mar 2013 | 9:20 am
    Nine out of 10 marketing professionals use content marketing. According to Content Marketing Institute, most marketers also plan to increase their content marketing investment within the next 12 months. However, only a third of marketers feel their content marketing efforts are effective, and only 5% of those surveyed by CMI have a content marketing strategy. Therein lies the problem. Is your organization lacking organization when it comes to content marketing? Tippingpoint Labs teaches techniques to help your team become more effective at creating the right strategy and execution plans for…
  • Hearsay: CNN Money with Predictions for Social Networks

    Rebecca Garnick Ast
    14 Jan 2013 | 6:31 am
    Last week, CNNMoney posted an article entitled: 7 social networks to watch in 2013. What struck me about these new networks is they all seemed to answer one of three needs: I need to communicate with a lot of people. I need to make money for my efforts. I need to say/share more. Do we all have a desire now to communicate more freely with strangers in a more verbose manner with the hope of making money from the interactions? Is there an app that could combine all these needs? Come together Many of us, ahem, have played the game “hot or not,” in which we quickly view a photo of a…
  • Hearsay: Great Content Principles for Brands to Follow

    Rebecca Garnick Ast
    8 Jan 2013 | 7:13 am
    I was sent an article, written by Jesse Stanchak, that paraphrases (there’s that word again) Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article, and presumably Monty’s presentation, shares 4 principles about developing a good branded content strategy. I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs. 1. “Let fans tell your…
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    The Blog of Matthew Loop

  • Chiropractic Clinic Marketing (a lesson in ROI)

    Matthew Loop
    7 Mar 2015 | 5:39 am
    This is one of the MOST overlooked concepts for many doctors when they start to market their chiropractic clinic. Not knowing how to track and measure this will cause you to spend 5-10x more money than you need to. Unfortunately, chiropractic school didn’t adequately teach this.     In case you’re curious, this video was filmed at the beautiful Paradisus Punta Cana Resort in the Dominican Republic. That’s where we held our Caribbean Adventure Mastermind last year. Now, for the good news! 2015 dates are set! Submit your application to join us at the luxurious Ritz…
  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
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    Diva Marketing (Blog)

  • The Four Ts of Content Consistency

    Toby
    18 Mar 2015 | 12:54 pm
    What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. Thought you might enjoy my response! Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Let’s look at this from a slightly different point of view: content consistency. I look at content consistency from two perspectives. The first direction includes tonality,…
  • Interview With N.E.D. - The Rock N Roll Docs

    Toby
    4 Feb 2015 | 2:20 pm
    Doctors heal patients in many ways ... some even through rock n roll! N.E.D., an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women's cancer issues. As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, "Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it." N.E.D's heartwarming story inspired award winning producers from Spark Media to become N.E.D. groupies (of sorts) following the band for over…
  • An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

    Toby
    6 Nov 2014 | 2:09 pm
    Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars. About…
  • Is Your Personal Brand Attracting the Right Audience?

    Toby
    7 Oct 2014 | 6:12 pm
    This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the…
  • Interview With American Marketing Association CEO Russ Klein

    Toby
    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | A time to Change it Up | All-Seeing Eye of Citizenry Watching Media and Government

    Israeli Rothman
    31 Mar 2015 | 8:01 am
    What I am about to share with literally millions of people all over the world, within 72 hours, and with you, is the solution to all of our problems. Global communication without boundaries, with little cost, and without media or governmental gatekeepers, can set the world free. Imagine a Meritocracy, as my son would say, where the playing field is so level and fair, that risk, reward, reach, popularity, power and money were all based on merit, judged by peers, and tested in real time. Not the dreadful vision of the classic bestseller which chilled so many if us into waking up in BRAVE NEW…
  • 2015 | The Time to Plan Your EXIT!

    Israeli Rothman
    15 Mar 2015 | 1:40 pm
    A life without purpose, without passion, without conviction, is an empty life. Belief has the power to change all of that immediately. Imagine being one of the Maccabees – going into battle outnumbered 1000 to one+ with only one advantage: you are ready. You are running into battle right now chanting in unison with 1,000 of your peers, your family, your tribe: “Shema…” There is something about this chant to you (see Maccabees -Alexander the Great) When YOU chant it, and now chanting it with 1000 of the best of the best, you have super-human strength, you are empowered…
  • 2015 TOP 7 Sources of Money for Financing Small Business | Hard Money – and where to find it

    Israeli Rothman
    8 Mar 2015 | 9:33 am
    1.  “Hard Money” Money is available to small companies with receivables and/or a track record of income (not necessarily profits or earnings).  There are companies that will lend at credit card rates to finance production, inventory, sales, receivables or just about any business expense.   “Hard Money” based on financing  your existing and future customers, credit card transactions and receivables is available immediately.   Approval is very fast (often overnight) and IS NOT BASED ON CREDIT SCORE.  Credit scores as low as  500 can be approved .  I represent the…
  • 101 | How to promote a Real Estate broker with Social Media – Feed Leads

    Israel Rothman
    4 Feb 2015 | 6:27 am
    This is how to  promote a Real Estate broker with Social Media – Feed Leads Bandon and the Central Oregon Coast are growing… Like many communities on the Oregon coast, Bandon had significant fishing and timber industries, which were greatly diminished by the 1980s, though some remnants still exist. Bandon’s current economy revolves around wood products, fishing, tourism, and agriculture. The five largest employers in the area include Bandon Dunes Golf Course, Southern Coos Health District, School District #54C, Oregon Overseas Timber, and Hardin Optical. Historical…
  • Bandon and the Central Oregon Coast – Pristine and Green – Vacation and Retirement Paradise

    Israeli Rothman
    4 Feb 2015 | 4:38 am
    Bandon and the Central Oregon Coast are growing… Like many communities on the Oregon coast, Bandon had significant fishing and timber industries, which were greatly diminished by the 1980s, though some remnants still exist. Bandon’s current economy revolves around wood products, fishing, tourism, and agriculture. The five largest employers in the area include Bandon Dunes Golf Course, Southern Coos Health District, School District #54C, Oregon Overseas Timber, and Hardin Optical. Historical population Census Pop. 1880 175 1890 219 25.1% 1900 645 194.5% 1910 1,803 179.5% 1920 1,140…
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    SocialTimes Feed

  • Twitter Launches Curator, a Platform for Media Publishers

    Justin Lafferty
    31 Mar 2015 | 3:30 pm
    Twitter wants to make it easier for media entities to tap into conversation on its platform. The company announced Tuesday the launch of Curator, a platform that surfaces the most relevant and popular tweets and Vines around a certain topic. Media publishers can see a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos. Twitter Product Manager Matt Dennebaum wrote about Curator in a blog post: Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments…
  • ICC Cricket World Cup 2015: 700M+ Interactions by 53M Facebook Users

    David Cohen
    31 Mar 2015 | 2:17 pm
    ICC Cricket World Cup 2015 wrapped up with Australia’s victory March 29, and the tournament generated more than 700 million interactions from Jan. 1 through the final match, from 53 million Facebook users. India’s victory over Pakistan Feb. 15 was itself responsible for 25 million interactions from 9 million users on the social network, and other matches drawing the attention of Facebook users included Australia’s semifinal victory over India (24.5 million interactions from 8.8 million users) and its final-match triumph over New Zealand (9.3 million interactions from 3.7 million…
  • FarmVille 2: Country Escape Updated with Easter Egg Scavenger Hunt

    Brandy Shaul
    31 Mar 2015 | 1:30 pm
    Zynga has released the latest major content update for FarmVille 2: Country Escape on mobile, bringing an Easter celebration to gamers level 10+. The event will see players completing quests and crafting special \"Springtime Goods,\" turning them in for Basket Points in an effort to climb the leaderboard and win prizes, including a limited edition Irish Setter Farm Hand. As with most holiday events, this Easter event has multiple parts. The first focuses on sending Farm Hands to key locations, including the Glade, Pier, Pond, Mine and new Flower Field (which is only available during this…
  • Facebook Adds Subscribe Button for Pages’ Events

    David Cohen
    31 Mar 2015 | 12:42 pm
    With the oft-mentioned drop in Facebook pages’ organic reach, page administrators of event-heavy pages, such as those for musical artists, have been hit hard. The social network launched a feature this week aimed at solving that issue. All pages on desktop and mobile now have subscribe buttons in their events sections, according to numerous reports, and users who click those buttons will receive the same types of notifications that they would see from other users’ events. Karissa Bell of Mashable pointed out that the new feature allows users to stay informed about events from pages…
  • Pinterest Celebrates 5th Birthday

    Justin Lafferty
    31 Mar 2015 | 12:00 pm
    Pinterest on Tuesday celebrated its fifth birthday, sharing some statistics showing how the company has grown in the last half decade. In the past 5 years: 50 billion Pins collected by people onto more than 1 billion boards 80 percent of traffic comes from mobile Each year, Pinterest serves more than 1.5 trillion recommendations Recipes: Pinterest has more than 1.7 billion recipe Pins Shopping: Every day nearly 2 million people Pin product rich Pins Articles: More than 14 million articles are Pinned each day ⅔ of all the content people Pin is from a business’ website Pinterest has…
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    Main Feed

  • DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce

    Igor Beuker
    20 Mar 2015 | 8:02 am
    In my upcoming keynote at Digital Media Forum Dubai, March 24-25, I will explore the trends in retail and ecommerce. This story was originally published on igorbeuker.com From an innovation point of view, for retailers, digital means much more than just ecommerce. They need to master from mobile phone and tablet shopping to social commerce, mobile-optimized e-mails and beacons. The omnichannel experience in retail has many faces, and consumers expect them all to be friendly and useful. It’s safe to say that technology keeps CIOs and CMOs in the retail industry awake at night. Meanwhile,…
  • Top 5 Videos In Viral Friday: Real Bionic Arm

    Paul van Veenendaal
    13 Mar 2015 | 1:08 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Microsoft: “Robert Downey Jr. Delivers a Real Bionic Arm” Click here to view the embedded video. Alex Pring, a 7-year-old who was born with a partially developed right arm, received a very special gift from Robert Downey Jr., who dressed up as Tony Stark to…
  • Live Sports Broadcasting Is Coming To Snapchat

    Laurens Bianchi
    12 Mar 2015 | 11:25 am
    Snapchat is negotiating with sports leagues to bring live sports broadcasting to its sharing platform. The information comes from Digiday, which says it received word on the matter from “multiple media executives” that are familiar with the effort. The mobile social network is currently trying to make deals with both broadcast networks and sports leagues to put live sports on its “Our Story” feature,. Despite working with some broadcast networks, Snapchat is not planning to splice in game footage recorded by those networks. Stories will remain entirely user-generated…
  • Wearable In Travel: KLM Launch Android Smartwatch App

    Igor Beuker
    11 Mar 2015 | 9:35 am
    Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. This story was originally published on igorbeuker.com KLM Royal Dutch Airlines has just launched a trial with Android smartwatch technology that will provide passengers with specific trip information. Besides supplying passengers with their boarding pass, the app assists with all relevant airport-related activities. Over the years I have been writing several stories on how KLM surprised consumers with virals, content marketing, WhatsApp as customer service tool, and…
  • Publishers Get Profitable With Programmatic & Waterfalling

    Igor Beuker
    7 Mar 2015 | 7:08 am
    Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer seem to align exactly with most brands’ interests. This story was originally published on igorbeuker.com For those news organizations known as bastions of journalistic integrity, it’s getting harder to solve the inherent conflict between editorial and advertisers. Even publishers who deal with more light-hearted content – celebrity gossip, for example – find…
 
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    Pamorama | Social Media Marketing Blog

  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
  • How to Create Perfect Headlines for Social Media Posts

    Pam Dyer
    7 Mar 2015 | 1:35 pm
    Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. David Ogilvy, the original “Mad Man” and founder…
  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Events are, by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a…
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    Exploring Conversational Media

  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
  • NewsSpark Content Hub – Beta Invite

    Jeff Esposito
    25 Mar 2015 | 7:14 am
    This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. And Jeff has given me the keys to his blog to invite you — his…
  • Executive Social Media – Kat Cole an Executive to Emulate

    Jeff Esposito
    6 Mar 2015 | 1:52 am
    Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to…
  • 900 Seconds – the future of ecommerce and social

    Jeff Esposito
    5 Mar 2015 | 5:00 am
    This video is a powerful video that predicts the future valuations of Facebook, Google, Apple and Amazon. It is fast and furious with some really interesting thoughts and insights into what the future could hold based on these behemoths of commerce.
  • Putting the 2015 #Boston snow into perspective

    Jeff Esposito
    4 Mar 2015 | 4:56 am
    The Boston Red Sox are currently in Spring Training and Opening Day is April 13 – we still have ~3′ of snow on the ground. What are the chances that the ground is clear of snow when the local 9 take the field? I would bet that it is as likely as seeing a Sasquatch, but the field over on Lansdowne Street will be clear and ball will be played. With that said, the folks over at Matter Communications put this infographic together to put the sheer volume of snow we’ve received in Boston into perspective using the Sox.
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    Social Media B2B

  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
 
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    {grow}

  • 14 great quotes about building an actionable audience

    Mark
    31 Mar 2015 | 4:00 am
    One of the highlights from the new The Content Code book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content. This is an area ripe for exploration. I contend that many businesses may not know who these special people are. While they make up less than 2 percent of your online audience, finding them, nurturing them, and rewarding them are absolutely crucial to a winning marketing strategy in an information dense world. Luckily, there are lots of amazing…
  • Five ideas to discover your marketing niche

    Mark
    30 Mar 2015 | 4:00 am
    A few months ago, Michael Stelzner and I had a phone conversation about the many unfulfilled business niches on the social web. Instead of pursuing these legitimate and focused opportunities, people entering the field as bloggers and consultants seem to be determined to simply copy everybody else and put out the same ideas over and over again in an already-crowded space. We thought it would interesting to talk about this opportunity at the recent Social Media Marketing World conference. We took the stage to share our ideas with a packed room of marketing professionals. It was an excellent…
  • Is Europe America’s Online Colony? American Influence on the Web

    mars
    26 Mar 2015 | 4:00 am
    by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. It’s a startup breeding ground that attracts poor and idealistic young entrepreneurs from around Europe, creating over-hyped apps that many of you probably never use, or have never even heard of. People here like to say how cool, European, and art-and-tech-oriented the German city is, but over the years, I have realized how America’s online supremacy is turning Berlin into its cultural colony.
  • Four reasons why traditional book publishing is dying (and what’s next)

    Mark
    25 Mar 2015 | 4:00 am
    In the latest Marketing Companion, we take a “behind the scenes” examination of The Content Code, a new book that charts a course for winning in a world of overwhelming information density. But along the way, Tom Webster and I also discuss … A few takeaways from SXSW 2015 The virtures of a sub-premium dating service Why the four benefits of traditional publishing are obsolete, and what I did about it. The reason why this is the hardest time to be in marketing — ever. The Alpha Audience — Why this is the bedrock of your business. Why you should be writing for the…
  • Three marketing truths for an information dense world

    Mark
    24 Mar 2015 | 4:00 am
    I recently gave a speech at SXSW about my new book The Content Code and have been asked by a few people if I could re-cap it in a post. I’d like to cover three big ideas I discussed from my research that I think are essential truths for this new marketing world. 1. Content is the starting line, not the finish line. Most of the marketing conversation today is about content, more content, better content, optimized content … but today we need something more than that to cut through the noise and become the signal with our customers. We face a menacing wall of information competition…
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    360i Digital Agency Blog

  • Livestreaming Goes ‘Up Periscope’ With Twitter’s Latest App

    360i
    27 Mar 2015 | 3:39 pm
    This week Twitter relaunched its recently acquired Periscope app for iOS. With the announcement, users can expect to see more livestream coverage beginning to pop up in their feeds as Twitter looks to become the destination in social for real-time storytelling. And the timing is perfect. What began as the year of video –  kicked off by Snapchat, Facebook and Twitter making key moves in the space early on –  has quickly morphed into the year of live video, with a focus on unedited and direct livestreams, courtesy of apps such as Meerkat and Periscope. While livestreaming isn’t a…
  • Facebook Updates Messenger to Support 1:1 Conversations & Commerce

    Fitz Maro
    26 Mar 2015 | 3:37 pm
    This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of new product updates. Among them was one of interest for brands with e-commerce platforms: Facebook’s Messenger app. The update will now allow Facebook Messenger to support personal, real-time conversations with customers, including limited in-app purchases. This update to Facebook Messenger could mark a revolutionary change in the way consumers engage with brands while shopping – making the whole experience much more frictionless. Today, even brands…
  • SXSW Recap: A Report on the Best of SXSW Interactive 2015

    360i
    26 Mar 2015 | 7:17 am
    Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview of the major themes, personalities, trending tech, notable brands and sessions that stood out to our team in Austin this year. Read the full recap here. Big thanks to our SXSW brand…
  • #WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

    Maria Loida
    25 Mar 2015 | 3:27 pm
    Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially move over and make room for Solange, the mysterious and misunderstood, but much cooler younger sister – known to marketers as Generation Z (unofficially categorized as individuals  born between 1997 and 2002). Similar to Solange’s “elevator…
  • Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

    Valentina Bettiol
    20 Mar 2015 | 3:07 pm
    Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of digital products and drive business results. Through the cases they shared highlighting their respective companies, there is much that other brands, digital marketers and agencies can learn from their experiences. Both presenters started where all campaign…
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    Mindjumpers

  • Mindjumpers: London Calling…

    Christine Dissing
    20 Mar 2015 | 8:42 am
    At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more flyer bonuses than many the last couple of years.     Mindjumpers is looking for key…
  • Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

    Christine Dissing
    2 Mar 2015 | 3:46 am
      As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month.   Facebook doesn’t support animated…
  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
  • Dark Social – We Only See The Tip of The Social Media Iceberg

    Christine Dissing
    18 Feb 2015 | 6:35 am
    A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. Dark Social happens when someone shares…
  • Branded Content: 6 Things To Remember before Publishing

    Christine Dissing
    10 Feb 2015 | 7:02 am
    We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Whenever you publish content it should be relevant for both your audience and…
 
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    The Next Web » Social Media

  • 4 tools to skyrocket your demand generation strategy in 2015

    Yoav Vilner
    27 Mar 2015 | 2:23 am
    Yoav Vilner is CEO at Ranky, the startup-marketing team. He’s helping startups grow and then shares his insights regularly at Forbes, Entrepreneur, Inc, TheNextWeb, ReadWrite and VentureBeat. Your marketing department wears many hats. Among them there’s the PPC hat, there’s the content hat (which is fit for a king), and there’s the demand generation hat – just to name a few. The demand generation hat is worn by anyone who is creating any sort of demand for your product or service. So what exactly are these guys with the demand gen hats doing to increase demand for their products?
  • Who gets the byline? How brands should navigate content authorship

    Brian Honigman
    22 Mar 2015 | 3:00 am
    Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog. New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In the age of content marketing, every brand must learn to think like a media company. Creating content brings a lot of related concerns along with it. One particularly tricky issue for brands to navigate is the question of authorship. Many brands shy away…
  • What we found when we analyzed the top 1,000 posts on LinkedIn

    Chris Bolman
    9 Mar 2015 | 3:04 am
    This post first appeared on Percolate Distributing compelling long-form content on LinkedIn can be a powerful way to build your company’s brand, showcase products, demonstrate thought leadership, and boost your own career. Marketing automation company HubSpot has also found that LinkedIn generated the highest visitor-to-lead conversion rates compared to Facebook and Twitter, where leads were almost three times higher to convert than Facebook or Twitter. We gathered one of the largest datasets of top performing long-form content across the LinkedIn Pulse network. This is what we found. For…
  • 7 goal-setting strategies to help you achieve great things on social media

    Kevan Lee
    7 Mar 2015 | 7:00 am
    This post originally appeared on the Buffer Blog. “How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channelshas often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out… This story continues at The Next Web
  • 4 free tricks to find the best business blog topics

    Yoav Vilner
    2 Mar 2015 | 7:47 am
    Yoav Vilner is CEO at Ranky, the startup-marketing team. He’s helping startups grow and then shares his insights regularly at Forbes, Entrepreneur, Inc, TheNextWeb, ReadWrite and VentureBeat. If the engagement in your company’s blog posts resembles a graveyard – you are far, far behind your competition. This assumption has tons of research behind it; did you know that companies with active blogs see 60 percent more online sales, as well as earn 97 percent more natural links from people enjoying the posts? After marketing startups for almost six years, trying about 200 tools and testing…
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    Courtney Engle Robertson

  • Why WordPress vs Squarespace, Wix, or Weebly

    Courtney Engle Robertson
    6 Mar 2015 | 9:18 am
    So, you need a website for your business.  You have plenty of options.  You may have heard about a few of these options even during SuperBowl commercials.  With so many choices, how will you know what will work best for your business? Preliminary Questions Before Building Your Website: Before you can begin work on building your website, it’s important to know a few vital questions.  This will help you narrow down what platform you use to build upon. Who will do the work of updating the content on your website? Who will do the design work of your website? How much traffic do you…
  • WordPress 4.1

    Courtney Engle Robertson
    9 Feb 2015 | 12:30 pm
    I’m a bit delayed on sharing about the changes in self-hosted WordPress 4.1 (not WordPress.com), but here we go: Twenty Fifteen This new theme is a return to simple personal blogging. While Twenty Ten/Eleven/Twelve/Thirteen were great themes to build an entire website on, Twenty Fourteen was ideal for magazine layouts, and Twenty Fifteen is great a keeping blogging simple. Take a look at the demo running on https://twentyfifteendemo.wordpress.com/. Demo WordPress TwentyFifteen Theme Distraction-Free Writing Normally when you write a post, you’ll see a screen similar to this:…
  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    Follow my blog with Bloglovin WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
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    CompuKol Connection » Blog

  • Knowing When to Marry or Divorce Your Clients

    Michael Cohn
    30 Mar 2015 | 2:00 am
    The truth is that not everyone is going to be your client. As a business owner, it is important for you to understand which clients are appropriate for you and your business and which ones are not. You need to have the strength to divorce those who are not right for you. Standing up to the truth Undoubtedly, saying “no” to clients before they even become clients or divorcing them after they have become clients (if it works out that way) is never a comfortable, easy thing to do. However, in the long run, it is healthier for you and it is healthier for them. Not every person is…
  • How to Organize Your LinkedIn Connections, Prospects and Clients

    Michael Cohn
    26 Mar 2015 | 2:00 am
    If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Your many different connections Your online connections may be prospective clients, actual clients, and people with whom you share some interest. Of course, it is advisable to go for quality versus quantity and as your list of online connections grows, it is important to organize the names, contact…
  • Increasing Your Exposure with LinkedIn Publisher

    Michael Cohn
    23 Mar 2015 | 2:00 am
    By now, you probably figured out how powerful and effective LinkedIn is for business and how much it can help you to bring your business to the next level. However, you may not be aware that you can increase your business’s exposure much more by using LinkedIn Publisher. Using LinkedIn Publisher LinkedIn Publisher is a relatively new tool and many business people are either not aware of its existence or are underutilizing it. There is a lot that you can do with that tool to increase your exposure and reputation. The fact is that you are generating content and publishing (and hopefully…
  • Small Business and the Marketing “Kits”

    Deborah Anderson
    19 Mar 2015 | 2:00 am
    There are several different “kits” that are referenced in the marketing world. Understanding what each of them is and when and if they apply to your business is helpful in understanding how they may be of benefit to your business.     Some of the kits and promotional pieces that often get mentioned include: Media kit Press kit Electronic press kit Brand or identity kit “One Sheet” The following slideshare goes through each of these: Media Kit The media kit is one that is often presented to potential advertisers for a web site. Many sites (especially a few years ago) would…
  • Engagement Rate Versus Likes – Which Is More Effective?

    Michael Cohn
    16 Mar 2015 | 2:00 am
    For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other  thing entirely. Proceed carefully Interestingly, and often not well-known, Facebook has a great deal of tools that can help the business owner to analyze the results of their business’s social media efforts. One of the things that you…
 
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    » Blog

  • 2015 SEO No-No’s

    Morgan Jones
    31 Mar 2015 | 8:48 am
    We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on .
  • Should Your Business Download Meerkat? [FLOWCHART]

    Morgan Jones
    12 Mar 2015 | 2:33 pm
    Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? [FLOWCHART] appeared first on .
  • What Carousel Ads mean for your Business on Instagram

    Morgan Jones
    5 Mar 2015 | 9:29 am
    Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on .
  • 5 Reasons Why Facebook Tabs Are Still Useful

    Morgan Jones
    2 Mar 2015 | 1:47 pm
    Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on .
  • Weather-Based Marketing

    Morgan Jones
    19 Feb 2015 | 12:52 pm
    How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on .
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    Pushing Social

  • A Simple 3-Step System for Converting Blog Readers into Quality Prospects

    Stan
    31 Mar 2015 | 5:00 am
    Your blog needs to pay its own way.  Every month, your blog should deliver qualified leads to your business.  Otherwise your blog is just a very expensive diary.
  • A Brand New Podcast for Serious Marketing Professionals

    Stan
    25 Mar 2015 | 9:00 am
    Earlier this year, Laura and I noticed something about the PS Podcast.  When we chatted before recording the podcast, we dug into nitty-gritty issues affecting our business.  We traded specific immediately actionable advice.  We held each other accountable and didn’t hesitate to share closely guarded strategies and tactics. But….
  • The Bad (and Good) News About Content Marketing

    Stan
    17 Mar 2015 | 7:30 am
    The problem is content marketing isn’t new. There are 358 million pages listed on Google for “Content Marketing”.  I along with the other speakers at Social Media Marketing World 2015 have spoken and written extensively about it. Sure there are new tools popping up every day.  It’s rare, however, to see new game-changing insights percolate up from the content marketing intelligentsia...
  • How This Subtle Mindset Shift Can Add Zing to Boring Content

    Stan
    4 Mar 2015 | 6:50 am
    Who wants to read, view, or listen to your business’ content? This simple question often turns marketing mavens into sputtering marketing interns.  Here’s what our team usually hears:
  • Will Content Marketing Work For Your Business?

    Stan
    26 Feb 2015 | 7:15 am
    You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls.  Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO.  You are. Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy.
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    Latest solar news

  • Solar Light – Your Questions, Answered

    admin
    31 Mar 2015 | 2:03 pm
    There are fantastic ways to save money, use less electricity and be more energy conscious. You can make a difference by learning all about solar lights. If you’re tired of feeling like your questions about solar lights are never answered correctly then you should continue reading. Solar lights are a great way to brighten your home and stay green. There is a huge amount of pressure to protect the world and reduce the carbon footprint added daily. Ignoring the ways you can do this is not an excuse. There are so many ways to change your lifestyle and live a greener life. One of those ways…
  • Portable Solar Panels – Tips To Buy The Right One

    admin
    31 Mar 2015 | 4:56 am
    The clean energy industry is a booming market in recent times, when the protection of the environment seems to be a priority for all. Solar energy has long been accepted as the best source for the safest and efficient energy that humans produce electricity for our consumption needs. Most countries are opting for this system for the manufacture and sale of electricity on a commercial scale. The same applies to the utility of this form of energy at the individual level. More and more people are turning to solar power for your portable power needs. Solar panels are a great product to help match…
  • Three important Benefits of Solar Panels

    admin
    30 Mar 2015 | 12:49 pm
    Since awareness about global warming, people have become more open to the idea of ​​finding renewable energy sources to mitigate environmental problems in the world today. Among the renewable sources of proposals was the use of solar panels, which has gained popularity in recent years with both residential and commercial spaces. In fact, there are significant benefits of using this type of energy production system, but some also stressed the disadvantages. In general, however, experts agree that the benefits outweigh the disadvantages. Some of the most notable benefits of using this type…
  • Advantages And Disadvantages Of Solar Powered Products

    admin
    30 Mar 2015 | 3:15 am
    Sustainable or green energy is becoming one word above all for those who want to save on their energy consumption. The use of solar energy is becoming very popular not only because it is free and plentiful, it is also one of the cleanest renewable energy resources used today. Whether you are looking for some efficient products, choosing solar energy devices is one of the best options you can choose. These are some of the advantages and disadvantages of solar panel lights to help you make an informed decision. Advantages of solar energy products One of the benefits of installing solar energy…
  • Highlighted Aspects of the Solar Industry

    admin
    29 Mar 2015 | 3:10 pm
    Solar energy has entered our lives for decades, and has been the change in our lives since. With more spin-off industry, many things that have become difficult to treat. While many aspects have become very popular rooms that provide large amounts of benefits every day. What are they? Distributed solar Service The service relates to a solar energy system is decentralized, modular and very flexible. It is located close to the load used, but generally have less capacity than traditional electricity. A photovoltaic system connected to the network is often considered the service. In practice, both…
 
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    Social-Media

  • TDA Group Content Happy Hour: Sprucing up the skills

    Paul Gustafson
    27 Mar 2015 | 10:47 am
    Spring is (finally) here, which means this is the perfect time to do some sprucing up. In this week’s tidy little content digest, learn how to freshen up your social media skills with two new training tools from Facebook. You’ll also discover the most effective way to get messy conversations out of your Twitter feed, which keywords in subject lines make dull business emails shine, and how to use image SEO on web pages to make your site shimmer for search crawlers. New Facebook Features Provide Training for Marketers By Mike O’Brien at ClickZ As Facebook grows ever bigger and more…
  • TDA Group Content Happy Hour: Winning big with current customers

    Paul Gustafson
    20 Mar 2015 | 11:12 am
    Want to improve customer retention and boost repeat sales? In this week’s March Madness–themed content digest, find out how to turn current clients into super fans of your business with outgoing content. You’ll also learn how millennials are changing the game of B2B buying, which interactive content inspires lead-gen victories, and why traffic drops don’t always signal defeat. Plus, see what CMOs retweet most and find out why writers need to ditch the word “should.” Top 5 Keys to Customer Retention By Mike Saldi at MarketingProfs Even the most casual observer of the B2B marketing…
  • TDA Group Content Happy Hour: Making the content-data connection

    Paul Gustafson
    13 Mar 2015 | 11:10 am
    How about some data about the data that makes your content a more effective selling tool? This week’s digest is full of recent news about the insights that can help you better guide prospects toward the sale. You’ll find out how to start using Facebook’s new topic data tool and see surprising breakdowns and forecasts of Instagram demographics. Plus, get the latest on new ways Google determines search rankings, and read a primer on audience content requirements. Facebook Finally Lets Its Firehose Be Tapped For Marketing Insights Thanks To DataSift By Josh Constine at TechCrunch Marketers…
  • TDA Group Content Happy Hour: Scaling new opportunities

    Paul Gustafson
    6 Mar 2015 | 4:56 pm
    Catch up on how content marketers are reaching new heights in this week’s news digest. You’ll find out why content and digital marketing efforts are getting more funding—and learn what you can do to get your share of those dollars. Discover how to harness new visual tools that make mobile marketing more effective, and view ways to make the most of Snapchat. Plus, get tips on creating a content playbook that can help contribute to greater marketing success. Marketing Budgets 2015: digital investment continues to grow [infographic] By Christopher Ratcliff at Econsultancy Make the case for…
  • She Takes on the World

    Natalie MacNeil
    4 Mar 2015 | 8:38 am
    “She Takes on the World: A Guide to Being Your Own Boss, Working Happy, and Living on Purpose is like having your own personal coach!” Through powerful exercises, awakening meditations, and thought-provoking questions, CONQUER helps you focus on what matters, shift your mindset, and achieve soul-stirring success.
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    David Meerman Scott - Web Ink Now

  • Chronicle Your Life and Business with Live Video Feeds

    David Meerman Scott
    30 Mar 2015 | 10:16 am
    Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result. I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on…
  • Hire a Journalist to Show your Products and Services in Action

    David Meerman Scott
    27 Mar 2015 | 8:53 am
    I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team.  For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
  • How to deal with resistance from your bosses

    David Meerman Scott
    17 Mar 2015 | 8:52 am
    I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.
  • Unleash the Power Within

    David Meerman Scott
    11 Mar 2015 | 9:40 am
    This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott. I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change. 
  • Transform Your Business With Buyer Personas (the new book)

    David Meerman Scott
    9 Mar 2015 | 7:29 am
    This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. It’s a book I’ve been waiting for because I’ve been talking about buyer personas for nearly ten years but have always wanted much more detail on this important strategy so I can share with people who want to transform their business.
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    We Are Social

  • The generation game

    Graham Jenks
    31 Mar 2015 | 9:14 am
    I recently judged this brilliant case study for Paddy Power’s World Cup campaign that you probably saw last year. I’m pretty sure that Paddy Power brainstorms are a fun, outspoken and edgy place to be. This reminds me of a few years ago when I found myself at the hands of a ‘brainstorming consultant’ who had us playing ‘idea catch’ around a boardroom table. One of those awkward ‘if my friends could see me now’ moments. Systems and exercises to think outside the box and generate ideas are nothing new. I’m glad to say that most of the methods I have had the…
  • We Are Social’s Monday Mashup #255

    Nick Mulligan
    30 Mar 2015 | 9:02 am
    Facebook launches new Messenger Platform Facebook has rolled out its updated Messenger Platform, as predicted by last week’s Mashup (not to say we told you so). Users can now share content including GIFs and videos through a number of third-party partners, such as ESPN, JibJab and Giphy. Facebook adds new video features Facebook has made a few updates to its video offering. First of all, you can now embed video on other websites by copying and pasting an HTML code. Meanwhile, there have been a few changes to the video API, divided into three categories: control, customise and…
  • Innovative Social Thinking #2

    Jim Coleman
    26 Mar 2015 | 9:21 am
    ‘Innovative Social Thinking’ combines social behavior with technology to form new connections, changing the world ever so slightly for the better. Last month, we highlighted the Be My Eyes app, WeChat campaign ‘The Voice Donor’ and Megafaces, the world’s first large scale LED kinetic façade. In the second blog post in our series our heads of creative, marketing and technology once again champion their best examples of Innovative Social Thinking. Friend Compass – Graham Jenks Creative Director This idea for flight comparison site Momondo puts a fun interactive spin on…
  • The rise of anonymous social media

    Rhoda Sell
    25 Mar 2015 | 9:02 am
    We Are Social has recently produced a report about Anonymous Social Media; the landscape, the issues and the opportunities for brands. If you’re interested in receiving the report, read our post below for more information. If you think anonymous social is hiding behind an alias in a nineties-esque chat room, then you need to get with the times, because 2015 is all about going incognito. Anonymous social apps are on the rise, so if you don’t know your Yaks from your Whispers, then read on to find out more and for details of how to get our free briefing on this up and coming area of…
  • Mobiles Surge Ahead in APAC

    Jason Mander
    24 Mar 2015 | 9:18 am
    The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers. As We Are Social’s new Digital, Social and Mobile in APAC 2015 report makes clear, Asia still lags (considerably) behind regions like North America and Western Europe when it comes to internet penetration rates. In places like India, for example, fewer than 1 in 5 adults are going online – which means internet populations in…
 
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    Communicator

  • CSR: What you didn’t know about Section 135 and didn’t bother to find out!

    jvbakshi
    27 Mar 2015 | 10:21 am
    Manika works at READ Oceanic Center’s Solar Shop – a social enterprise designed to provide an income to sustain the center while delivering solar lamps as a clean, affordable energy alternative to kerosene lamps for the community. This post is in response to a column by a media person and friend featured in First Post. The reason, of course, is to dispel the myths and mythology that seems to be surrounding common knowledge and understanding of Section 135, of the Companies Act, 2013, which makes CSR ( or much criticized  as the 2 percent tax) which companies have to make as part…
  • Road to a Digital Nation starts with building toilets

    jvbakshi
    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    jvbakshi
    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    jvbakshi
    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
  • Whose content is it anyway?

    jvbakshi
    21 Oct 2013 | 1:21 am
    for representation only. courtesy: http://www.tppwholesale.com.au/blog/wp-content/uploads/2013/05/copyright.-300×225.jpg Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with visibility in topic sharing messages which create above average engagement. http://j.mp/1fWbWx8 Earlier, in the week, a fellow journalist-turned-entrepreneur called to ask, how does content syndication work on mobile apps. Specifically, can the…
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    tcapushnpull.com

  • In Case You Missed It: March Social Media Headlines

    Kellie Elmerraji
    27 Mar 2015 | 7:28 am
    The only thing that is constant with social media is change. In an effort to keep you informed about the latest happenings, check out some of the major headlines from this month. Facebook Page’s Like Totals May Have Dropped: On March 12, Facebook changed the way they measure how many people like a page by removing inactive accounts. By doing so, it allows businesses to receive up-to-date insights on the people who actively follow their page. Facebook already filters out likes and comments generated by deactivated accounts, so this new update keeps data consistent. Twitter is experimenting…
  • Pinterest is about more than food, fashion and crafts

    Kellie Elmerraji
    20 Mar 2015 | 11:40 am
    Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to leverage this platform in their marketing. I will admit there are a lot of misconceptions out there about Pinterest. When you add in the confusion on how to use the network to gain traffic and revenue, it is easy to understand why there isn’t a higher adoption rate. But don’t worry; I’m here to help you understand why you shouldn’t count Pinterest out when it comes to your social media marketing strategy. Misconception #1: Pinterest is a network for…
  • Effectively Incorporate Instagram into a Social Strategy

    Kellie Elmerraji
    4 Mar 2015 | 2:00 am
    Instagram helps organizations and companies represent themselves visually. However, it’s not as simple as finding a cool picture that represents the brand and uploading it to the app. To really reap the benefits of this relatively new social media platform, incorporate these best practices: Hashtags are Essential. Searching hashtags is popular among users because they are clickable. When a hashtag is clicked, users are able to see the universe of images that added the same hashtag. To expand the brand’s reach, include hashtags that are likely to be searched by users. Use these types of…
  • Search Engine Optimization Tips for 2015

    dcyphers
    27 Feb 2015 | 5:58 am
    Search engine optimization techniques have always been quick to evolve and this year is no different. The topics are the same, but the techniques are changing fast. Here are a few of the key shifts that everyone in the marketing department needs to consider this year: Social Media Ranks Highly – Especially as Google hides more keyword ranking data, SEO is becoming more about brand visibility across platforms. Users may find you first on any number of social platforms and click back to your site – so the game becomes less about ranking and more about being found where your users hang out.
  • To boost posts or to advertise? That is the question.

    Kellie Elmerraji
    20 Feb 2015 | 12:42 pm
    We all know that Facebook has decreased the organic reach for pages. These days, if you want to be seen in people’s news feeds, you have to spend money. But what’s the best bang for your buck? The problem is that there’s not always a clear answer. Facebook’s advertising options can be completely overwhelming and confusing. But don’t worry; we’ve got you covered. Here’s the everything you need to know about the differences between promoted posts and boosted posts and how to determine which option best fits your marketing objectives. Boosted posts Think of this option as…
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    Social Media Network - Marketing

  • Building Your Community On Social Media

    30 Mar 2015 | 8:42 am
    Building Your Community On Social MediaI Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities.    HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1.   TSU the Social Media Network has crossed the 3 million Users mark! Use This As Invite Click Here Join Me:    http://www.tsu.co/PervaraKapadia​2.   Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And…
  • QR Codes Are Good Acquisition Tools - Social Media

    22 Mar 2015 | 8:34 am
    QR Codes Are Good Acquisition ToolsI Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ​  HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1.   TSU the Social Media Network has crossed the 3 million Users mark!  ​ Use This As Invite Click Here Join Me:   http://www.tsu.co/PervaraKapadia​2.   Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And…
  • Different Roles In The Community - Social Media

    22 Mar 2015 | 4:44 am
    When we handle a set of Audience on Facebook, Twitter, TSU, LinkedIn and other Platforms it is important to understand them. This would be their Mindset, their User Attitude, Behavior OnLine and OffLine and so on. What you need to do is make sets and understand them in a single situation given all other things same. Apart from this you also need to understand their Response to a particular Post. This means that at times you will have a 'Leader' kind of person in your Conversation, Other times there will be someone 'Who Knows It All' and so on. Here is one of the many…
  • One More Reason Why Content Is All Important Factor!

    19 Mar 2015 | 10:24 pm
    One More Reason Why Content Is All Important Factor! HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1.  The Social Media Network Called TSU has crossed the 3 million Users mark! ​ Use This As Invite Click Here Join Me:  http://www.tsu.co/PervaraKapadia​2.   Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5 million people worldwide have used the Free Search Engine…
  • Simple Philosophy In Social Media

    19 Mar 2015 | 5:29 am
    Simple Philosophy In Social MediaWatch your thoughts; they become words.Watch your words; they become actions.Watch your actions; they become habits.Watch your habits; they become character.Watch your character; it becomes your destiny.I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities.  HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1.  The Social Media Network Called TSU has crossed the 3 million Users mark! ​ Use This As Invite…
 
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    Paul Sutton

  • Freelance Diaries: Lessons from Q1

    Paul Sutton
    30 Mar 2015 | 2:37 am
    The decision to set up as an independent consultant, no matter in what field, is a big one. Though it sounds a bit ridiculous, for me it was a decision that actually took years to make. I’d been drawn to the idea of working myself for a long, long time. The ability to be able to choose who I work with, what I work on and when I work on it was something I found hugely attractive. But for a number of reasons, mainly family-related ones, the timing never seemed right. The security of a regular wage was of too great a value. Having eventually made the leap, I’d recommend it to anyone. Being…
  • The Tale of Fast, Cheap and Good

    Paul Sutton
    27 Mar 2015 | 3:26 am
    Once upon a time, there were three friends named Fast, Cheap and Good. One day they decided to seek their fortune in the big City. They loaded their packs with bread and mead and set off from their small village home in the country. After nearly a day’s travel, Fast, Cheap and Good came across a river. The river was wide and deep, and there was no bridge in sight. “What shall we do?”, asked Fast. “We cannot cross by bridge, and we cannot swim across as our packs will get wet.” The three friends sat on the bank and pondered their predicament, but could not come up with a solution.
  • Agencies or Freelancers: Which Are Better?

    Paul Sutton
    19 Mar 2015 | 3:00 am
    I’ve written a couple of times recently about why I believe the traditional model is failing communications agencies and why freelance digital media consultants are the future. As a result, Gini Dietrich from Arment Dietrich in the USA and I recently had a debate about the issue for The Social Media Show, the video for which you can watch at the bottom of this post if you want to. We don’t, as you might expect, see eye-to-eye on the matter, so we’ve agreed to let you in on the action, have your say and, ultimately, decide which one of us is correct. (Hint: it’s me.) Below is…
  • The Chromebook Experiment: As Yet Undecided

    Paul Sutton
    17 Mar 2015 | 5:15 am
    A couple of months ago I posed the question: if Apple and Microsoft fell into a black hole, could your business survive? Chromebooks, running on Google’s Chrome OS, do away with Windows and iOS completely. They’re cheap, they’re fast, they’re portable and they’re highly functional. I bought one instead of a Windows machine or a MacBook when I set up independently with the intention of finding out if they’re now a viable alternative for personal and, ultimately, business use. I’m two months into the experiment now. The good news is that I’m still writing this from my…
  • 100 Days to Impress

    Paul Sutton
    12 Mar 2015 | 1:35 am
    A few years back, I quit a senior role at a communications agency without having another job lined up before I did so. We needn’t go into the exact circumstances that led to me quitting, but suffice to say I’d had enough. The straw that broke the camel’s back was an email, sent to me in error one evening. Funny how small and insignificant occurrences can have such a big impact, isn’t it? The next day, I walked into my boss’ office, email in hand, and resigned. Some called it brave, some called it risky, some called it stupid. I think my wife called it all three,…
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    Pam Marketing Nut

  • How to Add Call To Action Button on Facebook Business Page

    Pam Moore
    23 Mar 2015 | 11:36 am
      Keeping up with the latest Facebook features is not always easy. The only guarantee we have with the social networks, business and life is change. Facebook has a nifty new feature that empowers the business marketer to easily add a call to action button right on to the top header image of the Facebook business page. In just a few simple clicks you can easily add a call to action button that could link to your contact form, video, email newsletter subscription or sign up form for an event or other program. Check out the video below for a quick 5 minute walk through of exactly how to use…
  • Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

    Pam Moore
    19 Mar 2015 | 8:51 am
      Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression. In a nutshell your brand is your promise to all those who come in contact with your brand. It’s your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to…
  • Be Careful Who You Follow and Trust with Your Business

    Josh Moore
    18 Mar 2015 | 4:40 pm
    It takes a lot to get me riled to the point of writing a blog post. I believe this is my second in history for The Marketing Nutz blog. The driver of this post is an Ask Gary Vee episode that I recently watched that told a story of a young kid in their early 20’s that told Gary they wanted to be a “Life Coach”. You can imagine his response. Essentially – how the BLEEP (you know Gary) can you be a life coach if you haven’t lived life! You idiot! Or something along those lines. You can insert the Gary Vee yelling voice in your head while you read this if you want to. I’ve…
  • 25 Ways Social Media is Killing Your Brand and You Don’t Know it!

    Pam Moore
    17 Mar 2015 | 10:53 am
    Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don’t know is that the little things they are doing online every day could be hurting their brand more than helping. When you think of leaving memorable brand impressions what comes to mind? Do you first think of a logo, colors, messaging, tone, sentiment or all of the above? None of the above? Even the best business leaders and marketers get overwhelmed with staying up to speed with new media, social media and…
  • Customer Experience is Your Brand – #AdobeSummit Inspirations Day 1

    Pam Moore
    11 Mar 2015 | 7:36 am
    Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small. How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? How do you bust ahead of your competition once and for all? This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. I was invited as an Adobe Insider to get a behind the scenes look at how Adobe is driving innovation and empowering their…
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    Jessica Malnik

  • Four Reasons Why All Bloggers Should Check Out The New Community Building Course

    Jessica Malnik
    24 Mar 2015 | 11:11 pm
    I’m super excited to announce that my first digital product is now live and open to the public for purchase. This comes in conjunction with a blog makeover. (I’d love to hear your thoughts- good and not-so-good – around the new, responsive design). The Create Your Tribe product is a month-long email course to help […]
  • A Community Manager’s Guide To Meerkat (With 6 Possible Use Cases)

    Jessica Malnik
    8 Mar 2015 | 10:54 pm
    At first glance, I didn’t want to like this app. I have written more than a couple of times about social media shiny object syndrome. Most of the sites that make an initial splash wear off and fade into relative obscurity within a couple of months. Think Highlight, Ello, Yo and so many more. After […]
  • The Case Against Gamifying Your Online Community

    Jessica Malnik
    5 Mar 2015 | 9:32 pm
    When it comes to launching a new online community or driving more engagement in an existing one, the first suggestions community managers usually bring up are gamification, giveaways and contests. It has become the default, go-to answer for many. I’ve seen this approach result in all kinds of headaches and problems time and time again. […]
  • The Secret To Creating A Booming Online Community

    Jessica Malnik
    23 Feb 2015 | 2:34 am
    What if I told you there was a magic formula you could follow and replicate exactly to create a booming online community with crazy high levels of engagement? A formula that could help your brand new community turn into an “overnight success” with thousands upon thousands of active contributors each week. I bet you anxiously […]
  • Finding Your Sweet Spot As A Community Manager

    Jessica Malnik
    9 Feb 2015 | 11:47 pm
    Growing up, I was a huge basketball fan. Despite being slightly vertically challenged, I had a sweet spot on the court where I knew I could sync a jump shot regardless of pressure. I was in the zone, and knew no matter what obstacles were thrown around me I could focus and make the shot. […]
 
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    blogs.pisocialmedia.com

  • 5 Reasons why missing out on Pinterest can hurt your social media strategy (Backed by Numbers!)

    pismadmin
    25 Mar 2015 | 7:01 am
    Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the value of Pinterest, you won’t be listening. You will also be missing out on the hottest social platform of the day. So here are the five biggest reasons on why you need to be on Pinterest. Backed by gobs of data. Pinterest is growing fast Blazing fast. It was the fastest growing social media platform in 2014. Can you really afford to stay away from something…
  • Smart Websites & Social Media Integration

    pismadmin
    19 Mar 2015 | 12:33 am
    1. How to use interesting Content to make websites smarter
  • How I Survived SXSW

    pismadmin
    16 Mar 2015 | 7:13 am
      We have been having an amazing time at SXSW 2015 (check out our photos on our Facebook page here), but we have to admit, it’s not easy.  Here are our top ten tips to survive SXSW. Oh, and if you are around, do visit us at stall 1242 and participate in our #DigitalNomad contest! There’s $500 worth of prizes to be won! Click here for more details.
  • Busting a Few Social Selling Myths

    pismadmin
    16 Mar 2015 | 5:49 am
    1. 72.6% of salespeople using social selling exceeded the quota 23% more often than those who didn’t. (Report published by Social Centered Selling and A Sales Guy Consulting) 2. 54% of survey respondents credited social selling for their closed deals. (Report published by Social Centered Selling and A Sales Guy Consulting) A look at the numbers and you know the hearsay is right – social selling is no longer an option; it’s a must-have. After all, you can’t be running a business and not have a business card. Social selling is handing over your virtual business card to your…
  • A Quick Guide to Social Selling

    pismadmin
    16 Mar 2015 | 5:13 am
    When you get right down to it, social selling isn’t really about selling. That comes later. Social selling is, first and foremost, about engaging, interacting, discussing, and becoming trusted by the people you hope to sell to. In a report jointly published by Social Centered Selling and A Sales Guy Consulting, 92% of buyers said they do not respond to emails or voicemails sent by someone they are not aware of. Bottom line is, people just won’t buy from those they don’t trust, and social selling is all about creating that trust in the minds of your prospects. So how do you do that?
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    Smedio - Business Ideas Worth Sharing

  • How to Effectively Upsell and Cross-Sell [#infofraphic]

    Douglas Idugboe
    30 Mar 2015 | 8:57 am
    Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is similar to upselling. However, it is the process of selling different product or service to existing customers, again, to increase purchase volume. As a business, if you’re to grow at exponential rate, you should upsell and cross-sell with every sale whenever possible.
  • Why Mobile Gaming is the New Landscape for Advertising

    Douglas Idugboe
    23 Mar 2015 | 10:12 am
    What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to their potential due to poor advertising (and it’s probably true that many more inferior products have found great success through the power of advertising alone). This principle explains why, increasingly, advertisers are starting to look at mobile gaming. There were 144 million mobile…
  • A Day in the Life of a Digital Marketer

    Douglas Idugboe
    18 Mar 2015 | 11:31 pm
    A Digital Marketer engage in a lot of digital marketing activities to attain her objectives. What is digital marketing? It is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. How a Digital Marketer operate this engine to drive a business forward is what this infographic is all about. Here’s a day in the life of a Digital Marketer: Source: Best Marketing Degrees The post A Day in the Life of a Digital Marketer appeared first on Smedio - Business Ideas Worth…
  • How to Get Customers Without Spending Any Money

    Douglas Idugboe
    13 Mar 2015 | 12:03 pm
    Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any business, big or small, is to survive in the long haul, it must understand and operate in the customer-lifeblood principle that says, “without sales, there’s no business.” In this infographic produced by Quicksprout, titled How to Get Customers without Spending Any Money, you’re going to learn 9 simplified ways your business can get customers without spending any money.
  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio -…
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    ReelSEO Video Marketing

  • How-to Transfer a YouTube Channel to a Different Google+ Page or Profile

    Carla Marshall
    31 Mar 2015 | 5:14 am
    Moving your YouTube Channel to a different Google+ Business Page or Profile just got a lot easier with the help of a new Transfer Tool feature from Google. If you wish to change the associated G+ Page or Profile you can now do so in seconds.
  • Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

    Greg Jarboe
    30 Mar 2015 | 7:40 am
    Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
  • Autoplay is Now the Default on YouTube - and That's OK

    Andy Smith
    26 Mar 2015 | 7:39 am
    YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
  • How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

    Dane Golden
    25 Mar 2015 | 2:23 pm
    YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.
  • NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

    Carla Marshall
    25 Mar 2015 | 12:13 pm
    March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
 
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    Prepare 1

  • Why Customers Unfollow Brands on Social Media [Infographic]

    Blair Evan Ball
    27 Mar 2015 | 8:09 am
    Have you unfollowed someone on Facebook? Twitter? If so, why? In today’s noisy internet world, drinking from the firehouse of information focuses us. We are now becoming more selective in what we now, read and view. Indeed, consumers show interest in connecting with brands online. Nearly 60 percent of them are willing to like or follow a brand on social media. However, people like to keep their social profiles well-siloed and use different networks for different interests. So when someone unfollows you or your brand, you lose the opportunity to market to them, to connect with them in a…
  • Man’s Search For Meaning in Social Media

    Blair Evan Ball
    19 Mar 2015 | 3:55 am
    Does your life have meaning and purpose? Does social media bring more purpose to you and your brand? If so, what is it that drives you? If not, why not? Why do some men and women awake each morning roaring to go…yet others can’t seem to pull off their covers and just lay there unmotivated. No motivation or passion. If you are in that state, then it’s time for a change. Time for a new direction. Time for a new commitment. Time for a new journey of discovery. Meaning and Purpose does not age discriminate, it’s your time and choice. A human being is not one thing among…
  • LinkedIn Most Effective Social Media Platform In B2B

    Blair Evan Ball
    13 Mar 2015 | 3:50 am
    How effective is your B2B strategy? What social media platforms are you seeing as the most beneficial? LinkedIn is best known for it’s job hunting, resume posting, content and news social networking site. Right? Well, not anymore if your a B2B marketer. Although social media platforms like Facebook have a much more wider appeal, the reality is, it doesn’t deliver on leads and results like LinkedIn. LinkedIn does work for B2B leads. Do Twitter, Facebook, Google+, and Pinterest? Maybe, but the recent research doesn’t bode well for those sites. In the B2B space, having people…
  • You Are What You Do

    Blair Evan Ball
    11 Mar 2015 | 4:05 am
    What are your daily to do plans? So what are your activities accomplishing? Are you rushing through life, or do you have a clear vision of where you are going? YOU ARE YOUR DAILY CALENDAR Call it walk the Talk or Talk the Walk. Obsess about your activities, your to do list. Examine it each morning and night. Does it reflect exactly your one, two or three brand priorities? Your social media priorities? We are so busy, with so much to do, and so little time, that we feel that we cannot take the few minutes necessary to sit quietly and be alone with ourselves. ATTENTION IS ALL THERE IS WEED…
  • 5 Photo Tools for Creating Awesome Images for Social Media 

    Blair Evan Ball
    6 Mar 2015 | 10:01 am
    What tools are you using for your social media photos? Are you creating awesome photos for your fans and potential customers? Do the different photo sizes on social media confuse you? Photos are still the #1 engagement media on Social Media. Photo uploads total 500 million+ per day. (Source: Gizmodo) The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically. As a small business owner or a one-person marketing team, is this…
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    Wakeman Agency

  • Five Women to Watch in Social Change

    Updates Updates
    31 Mar 2015 | 4:00 am
    As The Wakeman Agency concludes our celebration of bold and innovative agents of change and progress during Women’s History Month, we’re proud to spotlight five women who are making the world a better place in various spheres. From fostering economic viability by providing the homeless with a greater sense of agency to trying to level the playing field when it comes to racial inequity, these leaders have made not only a name for themselves, but also for the social change causes they advance each day. The post Five Women to Watch in Social Change appeared first on Wakeman Agency.
  • Overused Buzzwords and Phrases in the Workplace

    wake101
    27 Mar 2015 | 4:00 am
    Have the same buzzwords been in your playbook a bit too long? Are the metaphorical pages in your daily dictionary becoming weathered, filled with overused catchphrases and once-trendy expressions that still monopolize your business meetings, presentations and watercooler conversations? The post Overused Buzzwords and Phrases in the Workplace appeared first on Wakeman Agency.
  • Take Out: Event Planning & Public Relations Strategies To Go (March 2015)

    wake101
    24 Mar 2015 | 9:50 pm
    Dear Friends, I love being a woman! And during Women’s History Month, I can’t help but feel even more grounded keep reading The post Take Out: Event Planning & Public Relations Strategies To Go (March 2015) appeared first on Wakeman Agency.
  • Introducing Tameka Mullins, Social Media Manager

    wake101
    24 Mar 2015 | 4:00 am
    Tameka Mullins is a relative newcomer to The Wakeman Agency, having joined the team in late 2014. But she’s a veteran of the PR, marketing and communications world, as a bona fide and vetted pro, with no shortage of industry contacts and impressive capstone projects, to boot. The post Introducing Tameka Mullins, Social Media Manager appeared first on Wakeman Agency.
  • Infographic: The Power of One in Nonprofit Fundraising

    wake101
    20 Mar 2015 | 4:00 am
    Even in the social-change space, we sometimes underestimate the power of the individual. But we know that, when mobilized, the game-changing impact of the individual can be vast. This also pays dividends when it comes to raising funds for worthwhile causes. The post Infographic: The Power of One in Nonprofit Fundraising appeared first on Wakeman Agency.
 
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • LinkedIn Profiles Can Be Very Boring

    Nancy Myrland
    25 Mar 2015 | 9:40 am
    Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a few seconds to catch a visitor’s attention before they decide they’ve had enough and leave, or they discover they like what they see and stay for more. LET’S DO SOMETHING ABOUT THAT In May of 2013, LinkedIn gave us a feature I really like, which is the ability to add Rich…
  • Lawyers, Are You Winning The Battle?

    Nancy Myrland
    12 Mar 2015 | 3:03 am
    You’re fighting a battle. I’m fighting a battle. The firm next door is fighting this same battle. In fact, everyone is fighting the same battle, but with a different goal in mind. How Can That Be? Everything you say and do in your business has a purpose, or at least a result. Your marketing and communication, whether spoken, written, digital or otherwise, serves to create an impression of you in others’ minds, whether that is negative, positive or neutral. What is important is that you have first decided what you want that impression to be in the minds of your clients and…
  • What Is Inbound Marketing For Lawyers?

    Nancy Myrland
    6 Jan 2015 | 7:50 am
    I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” Don’t let all this talk of traffic, leads and sales turn you off. I know we…
  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google…
  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris’s new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you here for the long…
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    Digital Pivot RSS News Feed

  • UNICEF Uses Wearable Technology To Empower Kids And Save Lives

    Jennifer Graber
    31 Mar 8057 | 6:25 am
    Summary: Practically everyone these days utilizes a piece of wearable technology or knows someone who does. We track our steps. We count our miles. We calculate calories. You name it, we use wearable tech to do it. But does your wearable tech literally convert energy and activity into food? Well, it soon will. UNICEF is launching a special project that will put wearable tech to work in generating food donations for malnourished children. UNICEF is launching a special program called Kid Power.
  • Male Tinder Users Tricked

    Jessica Cherok
    31 Mar 6466 | 6:27 am
    Summary: A Tinder prank tricked men into flirting with other men, and according to experts has brought security lapses to light. A Tinder developer is accused of creating fake dating profiles for women, which tricked men using the app into flirting with them. The developer created a program that would match up men interested in the same dating profile, then allow them to flirt with one another. As if online dating needed to be any shadier, right? The developer said he only created the profiles to prove how easily it could be done...
  • Facebook Updates Community Rules

    Jessica Cherok
    31 Mar 4702 | 6:26 am
    Summary: If you wanted to show your private bits on Facebook, you’re now going to have a harder time. The social media giant has made some major updates to its Community Standards, including what is — and isn’t — tasteful nudity. The Community Standards page covers things like nudity, bullying, harassment, and hate speech. According to Facebook, “We want people to feel safe when using Facebook. For that reason, we've developed a set of Community Standards, outlined below. ..."
  • 30 and Over Paying More for Tinder

    Jessica Cherok
    31 Mar 3236 | 6:25 am
    Summary: Some things get better with age. Tinder, however, may not be one of them. The new premium version of Tinder is out, and if you’re over 30, you’ll have to pay more. You can now pay to use Tinder’s premium features, including the ability to go back...
  • Tasteless Selfies at Blast Site

    Jessica Cherok
    30 Mar 2015 | 8:55 am
    Summary: Perhaps as faux pas as snapping the selfie itself, the selfie stick has become a hated accessory. But several young women took narcissism to a whole new level when they snapped a picture of themselves posing in front of last week’s explosion in New York’s East Village.
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    Buzzom

  • Simplify360 CEO comes in defence of Deepika Padukone #MyChoice

    admin
    30 Mar 2015 | 8:46 pm
    Simplify360 CEO Bhupendra Khanal comes in support of Deepika Padukone through a Facebook and a LinkedIn post today. He believes she did the right thing as a actor, and is becoming a master viral marketer. Here is the full text. The 3 Big Principles of Virility - Feminism and Male Bashing – Viral; advocate for more sex – more viral, show a gorgeous girl releasing the bra strip – most viral Modi bashing – viral, Indian government bashing – more viral, India bashing – most viral Fighting the censor board – viral, fighting the government ban – more…
  • #SocialWorldCup Generated Over 4000 Tweets

    Deepak T
    27 Mar 2015 | 6:31 am
    India is a cricket frenzy nation, where cricket unites every citizen, irrespective of their religions, caste, creed or color. It’s no wonder that on March 26, 2015, when India took on Australia in ICC Cricket World Cup 2015 semifinal, the tweeples in India set the micro blogging site on fire. Among the hashtags that were trending, #IndvsAus received the most number of mentions. One particular hash tag, #SocialWorldCup requires a special mention. This hashtag received 4562 mentions during the game. It received 2019 mention between 12pm and 2pm, when the Australians innings came to an end and…
  • Researchers take on Govt to Twitter with #RIPResearch

    admin
    2 Mar 2015 | 6:43 am
            Indian Research community took the Twitter by storm today with their criticism of government about the compensation to the Researchers. The protest was strong and was widely supported by Twitter community, and the hashtag #RIPResearch went trending in India for throughout the day. Here is the summary of the Twitter storm. Data and Research by Simplify360.  
  • India is now multi author market, Chetan Bhagat gets good competition from Durjoy Datta and Vishwas Mudagal

    admin
    22 Dec 2014 | 10:36 pm
    Simplify360 Research on most loved English Novels by Indian authors shows an amazing trend of authors fighting for poll position intensely. Chetan Bhagat is still the king and leads the race in terms of overall ranking that combines social and readers feedback in Goodreads, Flipkart and Amazon.   Chetan Bhagat secures a Simplify360 Social Index (SSI) of 8.86 for “Half Girlfriend”, while Durjoy Datta secures second position with SSI of 8.61 for his novel “When Only Love Remains” Losing my Religion by Vishwas Mudagal secures the third position with SSI of 7.88. In…
  • Zhigrana becomes first Nepali Movie to take Social Media Seriously

    admin
    22 Dec 2014 | 9:47 pm
    Zhigrana, upcoming movie from Golden Yak Entertainment (GYE) becomes first Nepali movie to use Social Media seriously. GYE team believes Social Media has gone main stream in Nepal, which should be taken seriously now given the user numbers in the country. Nepal now has over 44 lacs Facebook users and is expected to have around 20 lacs Twitter users. The country is believed to have over 50 lacs of Youtube viewers. GYE has started using Faebook, Twitter and Youtube as major channels. The promo is released through Youtube, and is promoted heavily in other social channels. GYE has started using…
 
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    Sean Clark

  • 9 Inspirational Podcasts To Educate & Expand Your Knowledge

    Sean Clark
    21 Mar 2015 | 2:02 am
    Episode 57 of The Small Business Marketing Report Podcast On the show this week we discuss some of the podcast shows we listen to and why they are our favourite picks. They are also listed below should you wish to subscribe to them. The term Podcast was first used in 2004 and is associated with the iPod and broadcasting, and describes a particular type of audio delivered by a feed, a variation of RSS. Although podcasts are commonly associated with iTunes there are many other distribution sources. Many podcasts take their lead from talk radio, and the subject matter available covers a wide…
  • Solving the Strategy Delusion an Interview with Marc Stigter [PODCAST]

    Sean Clark
    7 Mar 2015 | 2:50 am
    Episode 56 of The Small Business Marketing Report Podcast Sean interviews Marc Stigter co-author of the book Solving the Strategy Delusion. Marc Stigter is an international strategist who works with organisations on unlocking deep insights and realising distinctive strategies. His own insights have been gained as a global practitioner at executive level, as a research academic at doctoral level, and as a strategy advisor at organisational level. Marc is an Honorary Senior Fellow at the University of Melbourne’s Graduate School of Business and Economics, and an Associate Director at…
  • Is Instagram Part Of Your Business Marketing Strategy?

    Sean Clark
    24 Feb 2015 | 1:00 am
    With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how do you use it? It’s a visual medium so you have to have an eye for an image to get it to work for you. That said, Instagram users are 58 times more likely to like, share or comment on a brand’s update than a Facebook user, and 120 times more likely than a Twitter user! Quality and consistency count more than volume, but that is the same for all the social channels. You need to add some fun to your photos, and not be too self-promotional. Get employees…
  • The Business Benefit Of Joint Venture Marketing [PODCAST]

    Sean Clark
    21 Feb 2015 | 2:43 am
    Episode 55 of The Small Business Marketing Report Podcast Marketing your business can be tough, but by leveraging other people’s audiences can sometimes magnify the impact and therefore results. Joint Venture Marketing can be a great way to get exposure to a whole new audience. But it is not always as simple as asking to advertise in someone elses email newsletter. You have to make sure there is a fit. If you get this right you can also get a transfer of their credibility too. This podcast is a simplistic example of a Joint Venture. We both have our own businesses but use the podcast,…
  • WordPress is the Web!

    Sean Clark
    20 Feb 2015 | 6:34 am
    Are you still undecided over whether to go for that custom CMS build? It wouldn’t be the first time that I have asked “Why not WordPress?”, and the figures below just go to demonstrate how much of a popular platform it is. Yes it does have its short comings, security having been one of them in the past. With the proper management and maintenance most of these can be overcome. I agree there will always be exceptions, there may even be a preference for another type of platform. But when it comes down to WordPress or a custom build I find the custom solution very hard to…
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    L2: Business Intelligence for Digital

  • For Beverage Brands in China, E-Commerce is Now

    Homa Zaryouni
    31 Mar 2015 | 2:49 pm
    When speaking about online beverage sales in the U.S. and E.U. markets, opportunity is often synonymous with the future. For example, online grocery is expected to quadruple to $100 billion in 2019 and food and beverage brands are encouraged to invest platforms like Fresh Direct and Amazon to capture future online shoppers. But in China, the future is now. E-tailer platforms competing for a strong position across the 40 cities with populations of more than a million, and brands are following. L2’s first Digital IQ Index®: Beverages China finds that 32% of brands offer some type of…
  • M. Gemi Aims to Disrupt Luxury Shoe Industry

    Jenny Shen
    31 Mar 2015 | 10:53 am
    As flash sale sites struggle for new business, Rue La La founder Ben Fischman is back in the entrepreneurship game. He is the founder of the newly launched M. Gemi shoe retailer built on the vertical retail model made popular by Warby Parker, with prices similar to mid-range specialty retailers (from $128 to $248). The startup recently secured $14 million in seed and Series A funding, led by the same venture capital firm that backed Warby Parker, General Catalyst. Gemi seeks to disrupt the luxury shoe industry by sourcing products directly from Italian leather factories and selling directly…
  • Amazon to Offer House Cleaning Service

    Homa Zaryouni
    31 Mar 2015 | 7:06 am
    Amazon introduced a new on-demand service for home chores such as routine cleaning. Amazon Home Services in an invite-only marketplace with hand-picked professionals, verified reviews and upfront pricing. Amazon offers a “happiness guarantee” which refunds unsatisfied consumers. Home Services is an extension of Amazon’s efforts to dominate the household products category. Amazon has bid on 57% of high volume Home Care search terms on Google, more than bids placed for Hair Care & Color, Fashion, and Watches & Jewelry search terms. L2’s 2014 Intelligence Report: Amazon found…
  • Mass Beauty E-Commerce: The Handoff Opportunity

    Homa Zaryouni
    30 Mar 2015 | 2:03 pm
    Due to their high margins, Prestige Beauty brands are more attractive from an e-commerce perspective than mass beauty brands. Accordingly, 11% of prestige beauty brands are sold online vs. 6% of mass beauty brands. However, mass brands can bundle their products with other items from traditional retailers with an e-commerce site or pure play online retailers like Amazon and Drugstore.com. E-tailer handoff is an opportunity for brands without DTC to guide consumers down the purchase funnel, which many brands in L2’s mass beauty Index fail to leverage. For example, even though…
  • Yoox, Net-a-Porter Invest in Global Shoppers

    Homa Zaryouni
    30 Mar 2015 | 10:09 am
    Yoox Group confirmed today that it is in talks to buy U.K.-based online retailer Net-a-Porter. Both brands had relatively high scores in L2’s 2015 Digital IQ Index®: Department Stores, and displayed global competence where few brands have succeeded. (Yoox was ranked 16th and Average among 56 brands , while Net-a-Porter was Gifted and 13th.) E-commerce is an opportunity for department stores to capitalize on their globally recognized iconic names, and 52% are targeting shoppers outside of their home markets. However, few department store are building regional and customized site services…
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    Digital Diva

  • Veeno Wine Cafe in Leeds

    Digital Diva
    31 Mar 2015 | 3:33 pm
    How could the Veeno Wine Cafe in Leeds have been open since July 2014 and me not know about it?! I love Italian wine and food, so the concept of an Italian wine cafe sounds just about perfect for me. Veeno is opposite Space / Nandos on Duncan Street in Leeds, easy to miss…but you really shouldn’t miss it. Why? In one sentence: Their wine is fantastic and their food is really great. Veeno very kindly invited us along to try their tasting wine experience. Six wines paired with Spuntini (‘nibbles’ to you and me). The wine all comes from Caruso & Minini in Sicily,…
  • Wedding Weekend

    Digital Diva
    29 Mar 2015 | 9:41 am
    Hi, happy Sunday folks. Hope you’ve all had lovely weekends? We’ve mostly been having a lot of fun over near York with friends at a wedding… Amazing food, plentiful drinks, great company…the bride and groom both looked bloody great and they get top marks for organising a truly excellent wedding. On the way back we stopped off at the McArthur Glen Designer Outlet. Don’t worry, my spend ban is still intact! They were setting me a challenge, more on that to come. The rest of the week has been filled with work and headaches. If you read my post about last week…
  • George at Asda Dresses (& Leggings)

    Digital Diva
    28 Mar 2015 | 12:30 am
    George at Asda has always been a leader for very affordable fashion, they constantly put out a number of items that really hit the mark. As with any supermarket fashion brand, you do have to have a good look to find those truly gold star pieces, but when you find them…for very little money…it’s a great feeling! Their current range has some definite stand out items for me – their dresses are preeeeetty damn good right now! I paired this neon yellow tunic dress with a pair of trainers and a cardi to go see Chic & Nile Rodgers at the O2 Academy. I knew I’d…
  • Chic & Nile Rodgers, Laptops & Headaches

    Digital Diva
    23 Mar 2015 | 1:58 pm
    I’m a bit late in writing this week’s “life” post, mainly because we had a pretty awesome Sunday eating a roast dinner at Gaucho (review to come soon – it was amazing) and then going to see Chic and Nile Rodgers at the O2 Academy with mates. Really great gig, he played all his old stuff, it’s crazy when you realise how much he’s written…all the INXS stuff, then onto his more recent tunes like Get Lucky with Pharrell and his new tune with Chic ‘I’ll be there’. Paloma Faith was on the balcony having a good boogie… So, an…
  • Us, by David Nicholls

    Digital Diva
    21 Mar 2015 | 11:01 am
    Another holiday read and longlisted for the Man Booker Prize in 2014, I’ll be honest though…I found Us by David Nicholls a bit depressing for the first half of the book. The story focuses on Douglas and Connie’s relationship, they are seemingly unmatched. He’s very straight cut…a scientist. She’s the opposite, arty and care free. Despite the odds, they end up married and the story starts for us when their only child, Albie, is seventeen. Douglas is the narrator and takes us back to when he and Connie first met, the highs and the lows. Then, we get to know…
 
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    ansarada » M&A News

  • M&A goes boom in Q1 2015

    Brett Cole
    30 Mar 2015 | 9:01 pm
    M&A bulls rejoice. Global M&A is booming, much as Ken Moelis, founder of his eponymous investment bank, predicted in February. The Financial Times reports that M&A, even before the end of the first quarter this year, is up 21 percent from the first quarter last year to $811 billion. That’s the best start M&A deal […] The post M&A goes boom in Q1 2015 appeared first on ansarada.
  • Australian law firm Slater and Gordon: M&A machine

    Brett Cole
    29 Mar 2015 | 10:24 pm
    Australia’s Slater and Gordon law firm, the first in the world to list on a stock exchange, is planning to buy the UK’s Quindell’s professional services unit for about $947 million. Since it was listed on the Australian stock market in 2007, Slater and Gordon has boosted its revenue from A$63 million in 2007 to […] The post Australian law firm Slater and Gordon: M&A machine appeared first on ansarada.
  • What’s up in the world of tech? March 23 – 27 2015

    Brett Cole
    27 Mar 2015 | 5:18 pm
    Please leave comments on how to improve this round up of technology news in the section below. Email brett.cole@ansarada.com if you would like to get this weekly round up of tech land in your inbox. DEALS Intel is in discussions to buy Altera, a designer of specialized  computer chips. It would be one of Intel’s […] The post What’s up in the world of tech? March 23 – 27 2015 appeared first on ansarada.
  • Where have TMT M&A deals gone?

    Brett Cole
    26 Mar 2015 | 9:46 pm
    Global TMT M&A is down, way down, so far in 2015. Dealogic says technology, media and telecom M&A volume world wide in the year to date has plummeted 40 percent year on year. Global TMT M&A stands at $136.4 billion so far in 2015. That compares with $226.3 billion for the same period in 2014. […] The post Where have TMT M&A deals gone? appeared first on ansarada.
  • Warren Buffett’s Brazilian love affair. Is 3G the future of M&A?

    Brett Cole
    25 Mar 2015 | 8:46 pm
    The Oracle of Omaha’s view of private equity, along with investment bankers, was famously summed up in his latest letter to Berkshire Hathaway shareholders. He deemed both groups “money shufflers.” “In truth, ‘equity’ is a dirty word for many private-equity buyers; what they love is debt. And, because debt is currently so inexpensive, these buyers […] The post Warren Buffett’s Brazilian love affair. Is 3G the future of M&A? appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in March

    Cheryl
    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Did this fun blind beer taste test with my friend from Pat’s Pints Only two more days to order my specially curated Modest Box Please give me a vote for Best Local Blogger! I’ve been in the top three now for four years but I would love to win! I announced…
  • Buy my Box

    Cheryl
    10 Mar 2015 | 10:25 am
    A rough approximation of the email thread when Andrea from Modest Box asked me if I would be willing to curate a box with some of my favorite Ohio-made products: Andrea: Would you like to curate a Modest Box? Me: Sounds like fun! Andrea: Let’s schedule a photoshoot with you and your box Me: …LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL Andrea: CHERYL THAT IS NOT WHAT I MEANT Vagina jokes aside, I had so much fun picking the products for my Modest Box. The retail value of the box is $115, but they negotiated some good deals so they can sell it for $75, which includes shipping! The…
  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
  • Things I’m loving lately

    Cheryl
    21 Feb 2015 | 5:38 pm
    Mini Photo Lens Kit I picked up this phone lens kit – which includes a fish eye lens and a wide angle lens – and I’m obsessed! The lenses simply slide over top of your phone’s camera lens. The wide angle lens makes it easy to capture the full picture — even in Instagram’s usually limiting square aspect ratio — whether it’s showing off a room in my house or a client’s sweet space. And the fish eye lens… well, I think it takes some sweet selfies. I picked mine up at Restoration Hardware but there are plenty of similar products…
  • Shit I did in January

    Cheryl
    30 Jan 2015 | 9:18 am
    Last night my friend Bryant from Yelp Columbus hosted a Lumbersexual (yes you read that correctly) party with my client Smokehouse Brewing and it was super fun to be a part of but the point of me telling you about it is that 10 minutes ago I was sitting in my conference room meeting about a cool new project to promote local breweries when this woman walks in and hands me three pounds of bacon which Bryant had apparently sent me through Whence as a thank you for helping with the event so basically I’m having the best day ever and I hope your life is filled with Lumbersexual fantasies and…
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    Social Media Blog

  • Media Partner for Social Media World Forum 2014

    26 Mar 2015 | 5:22 am
    We are happy to announce that we are going to be a media partner for the Social and Digital Marketing Conference 2015 once again this year. #SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels. More information TBA closer to the time.
  • Macmillan Primary Care Conference - Workshops

    23 Nov 2014 | 4:00 pm
    Can we Palliate Social Media? Workshops & Leaflets James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference. 'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest. Can we palliate social media? (Conference Support material) Both…
  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
 
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    For Free Blog

  • Internet Shaming in the Social Media Age: Is it Right?

    Mike Johansson
    25 Mar 2015 | 10:30 am
    Publicly shaming bad behavior is as old as mankind, but in the Social Media Age it seems to happen more frequently and it certainly happens a lot faster.Various cases in the past year or so have highlighted the rapidity and breadth of consequences for people perceived to have wronged others. Just a few examples:Justine Sacco, communications director for the New York-based internet empire InterActive Corp, tweeted before she boarded a flight in December 2013: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" By the time she landed in South Africa the Internet outrage was about…
  • Twitter threat? Clones seem to be multiplying

    Mike Johansson
    22 Mar 2015 | 5:24 pm
    Social media is based on basic social niceties - greetings, thank yous and even compliments.So it’s disturbing to see a proliferation of what appear to be fake Twitter accounts that seem to have no purpose but to make conversation or flatter other legitimate Twitter users and then to send commercial tweets. The accounts look so similar and act in such a similar way they can only be "Twitter clones." Four of the Twitter clone accountsIn the past week, for example, I have been followed by nearly 30 of these accounts - all seemingly run by women and all seemingly wanting to engage in…
  • SXSW-Interactive: The Big Takeaways

    Mike Johansson
    19 Mar 2015 | 2:11 pm
    Live video streaming, alternate human-ness, a robot zoo and people dressed as giant squirrels pitching a new social app … yup, must be that annual nerd fest known as SXSW-Interactive in Austin, Texas. My highlights:Video streaming: So Meerkat was the talk on the streets both because it was new and seemingly everywhere you went someone with an iPhone (it is iOS only at this stage) was live-streaming a speaker or a party. It was also a popular topic after it was announced Twitter had purchased Periscope – a rival still in beta - and would be limiting how much access Meerkat users would have…
  • Facebook sees dead people… begins to help ... is it enough?

    Mike Johansson
    13 Feb 2015 | 12:08 pm
    Three cheers for Facebook for beginning to address the issue of death and our online presences. This week Facebook announced it will begin allowing you to designate someone — whom it calls a "legacy contact" — to manage parts of your Facebook accounts posthumously.Facebook is the second major online business to allow for designating digital executors (Google allowed this starting in 2013).According to a Wall Street Journal story (Facebook Heir? Time to Choose Who Manages Your Account When You Die) Facebook legacy contacts will be able to manage accounts in a way that can turn the…
  • UPDATED: 12 Reasons To Not Follow Someone On Twitter

    Mike Johansson
    1 Feb 2015 | 11:28 am
    Social media, in some quarters, has this unwritten expectation: If I follow you, you should follow me back. But this ignores any number of common sense reasons to not connect on a social platform. For example, on Twitter I have roughly 12 reasons I won’t follow or follow back another Twitter account. (This is an updated list from one I blogged about in 2013.) I won’t follow you if … 1. You don’t have a Twitter bio: There may be a good reason, but I can’t imagine what it is. It takes 30 seconds to say something about who you are. The same thing goes if you don’t have a…
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    Sprout Social

  • Please Link Responsibly: Social Media Guidelines for Alcohol Marketing

    Jennifer Beese
    30 Mar 2015 | 5:00 am
    Known for game day-stealing marketing campaigns and clever cross-platform advertising, alcohol brands are key content creators on social media. But while these brands appear to have no trouble giving people something to talk about, they face tough regulatory challenges when it comes to alcohol marketing and engagement. The Alcohol Industry and Self-Regulation According to the Federal Trade Commission, the three major alcohol supplier trade associations—the Beer Institute, Distilled Spirits Council of the United States (DISCUS) and Wine Institute—have adopted voluntary advertising and…
  • 6 Social Media Pros Discuss Effective Client Relationship Management

    Anna Washenko
    27 Mar 2015 | 1:09 pm
    One thing that can unite any agency professional is a story about a client who may have been a bit, well, misguided. Maybe the client had limited social media experience or wasn’t clear on what results to expect. Or maybe the client’s overarching charge was just “make it go viral!” Handling these requests in a way that strengthens rather than damages the agency-client relationship is paramount to success, and saying “no” requires a tactful approach—one that makes the client feel both heard and happy. To get a better sense of the skills and strategies…
  • Achieving Customer Service Success Through Social Media: A Q&A with Zendesk

    Andrew Caravella
    26 Mar 2015 | 7:00 am
    Customers have the world at their fingertips—and they expect an immediate and accurate response from your brand. When it comes to meeting those needs, what is the best way to empower your team for social success? On April 2, Zendesk, the world’s top customer support software company, will join Sprout Social for a one-hour discussion on the topic of “Trusting Your Support Team with Social Media.” Reserve your spot now to walk away with the latest best practices for integrating your customer service channels in order to have greater impact as a brand. Avi Warner,…
  • Social Media Recruiting: Tips for Finding Talent (and Getting Hired)

    Jim Conti
    24 Mar 2015 | 7:29 am
    As the business landscape evolves, social media is becoming increasingly more important to the talent acquisition process. So how exactly should HR leaders go about developing a plan of action for their whole team to adopt when it comes to recruiting online—and how can job candidates make the right impression? At Sprout Social, we believe in taking a holistic approach that guides candidates every step of the way, from the point of first contact to the final decision. Here are a few of our key insights for making that process as effective and as enjoyable as possible for all involved.
  • 8 Creative Social Campaigns & Ideas from Agencies

    Anna Washenko
    21 Mar 2015 | 8:00 am
    From cereal to celebrities, agencies represent many things for many brands. But it all begins with having a clearly articulated market position of their own. With that in mind, we took a look at eight agencies with meaningful mantras that have guided the way for some killer campaigns and innovative ideas for clients of all shapes and sizes. We hope this list will inspire you to think of social as more than a tactic but as a holistic approach with a strong vision and voice. 1. Vayner Media Markets: Los Angeles, New York, San Francisco Mantra: “Micro-content” Major brands: GE,…
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    socialmouths

  • Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

    Francisco Rosales
    25 Mar 2015 | 7:52 am
    Dump your Email Subscribers?! I know what you’re thinking… No, I’m not insane. In fact, I do this every year. In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same. Your email subscriber is your most important lead I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them? Let’s start by looking at the reasons why… Why you need to dump your email subscribers…
  • 10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

    Francisco Rosales
    13 Mar 2015 | 12:12 pm
    Most people look at transactional emails as… well, let’s say it… a transaction. We need to welcome you after signing up, or we need to confirm that we got your order, right? But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business. Why? Well, in email marketing you want to achieve 3 things: Get your subscriber to open your emails Get them to click through Convert those clicks into sales And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much…
  • How to Optimize Your Email Campaign through A/B Testing

    William Johnson
    3 Mar 2015 | 8:40 am
    Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect. We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts. If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails. We are talking about A/B testing your email automation campaign that tells you what works and what does not and then why. Why A/B Testing You may have…
  • How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use

    Tim Soulo
    10 Feb 2015 | 8:16 am
    Here’s an amusing thing I’ve noticed recently. There’s a gap between what the “experts” teach us about marketing on Twitter and what the Pro bloggers actually do. Everyone knows that Twitter can be a huge source of traffic, so we’re always eager to learn any new strategies that the “experts” teach us. But lately I’ve stopped listening to the “experts” and decided to take a look at how professional bloggers behave on Twitter and what brings them traffic. Here are the two popular myths that got busted right away: 1. “Experts” say: Follow relevant people Really? Let’s…
  • How to Segment Your Email List for ROI [Infographic]

    Francisco Rosales
    27 Jan 2015 | 9:17 am
    Do you segment your email list? If you don’t, you are probably leaving money on the table. Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue. As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark. While email segmentation sounds a bit technical, and perhaps something that big brands do, your ESP (Email Services Provider) most likely offers a very simple way to do this. In this…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Quick Tip on Using Do Not Disturb Feature on Your iPhone

    David Chism
    23 Mar 2015 | 9:44 am
    I made a quick 2 1/2 minute video on how to use the do not disturb feature on your iPhone or iPad. Minimizing Distractions One of the hardest things to do with the digital age we live in is to know when to take a break from technology. We might all have different reasons of why we need to shut off the reminders and notifications. For example, I know I have heard from a few of my clients telling me that they have missed important calls from a spouse when doing an estimate, because they made it a policy to keep their phone either off or in the vehicle. With the do not disturb feature, you can…
  • Use LinkedIn For More Than Just Building Connections

    David Chism
    11 Mar 2015 | 5:59 am
    LinkedIn made some major improvements in 2014. There were times a few years ago when I wondered if LinkedIn was going to stay in the game. Many businesses moved their resources over to Facebook for a time, but I am beginning to see them slowly migrate back to LinkedIn, which I think is a great move. LinkedIn pulled through. It has once again become a very strong place for companies to network and grow their businesses. LinkedIn Isn’t Just for Quick Research I recently heard a group of experts at a painting conference discuss social media tools and best practices for painting…
  • When You’re Busy and You Know It, What Do You Do?

    David Chism
    26 Feb 2015 | 5:33 am
    Remember the song you or your kids sang in preschool, “When You’re Happy and You Know It“? There were specific actions involved and, if you were like the rest of the kids in the group singing, you would follow suit: clap your hands, stomp your feet, and say “Amen!” As odd as it might initially seem, learning these kinds of reactive responses can tie in today with your overall marketing strategy, and how you handle the natural cycles of workload and growth. Two Problems – One Solution I have two scenarios going on at the moment that inspired this…
  • A Few Tips When Advertising on Angie’s List

    David Chism
    3 Feb 2015 | 9:06 am
    A Little Background When Angie’s List started back in 1995, it was  a  time when the internet was just beginning to become a fixture in homes. Consumers paid an annual membership fee to access a list of contractors that had been evaluated by its membership. It was an excellent concept. I was not really introduced to Angie’s List as a contractor until I was working for my dad’s painting business fifteen years ago. Even early on, I did not get many, if any calls about how to get on the list. I just figured the only way on the list was if a consumer used our services and…
  • What Is a Responsive Website, and Do I Need One?

    David Chism
    26 Jan 2015 | 10:07 am
    What is a Responsive Site Have you received emails or been asked by designers and marketers if your website is “responsive” or has a responsive layout? Do you wonder what on earth they are talking about and why it matters? In the years ahead, you will continue to hear the word “responsive” used in to describe websites, so we all should learn what it means! A short answer is this: a responsive website basically responds and adapts to a visitor’s device and screen. So if he or she is viewing your website on an Android 5″ screen, the website will resize itself to fit a…
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    Eli Rose Social Media

  • Facebook Ad Management & Training

    Admin
    30 Mar 2015 | 4:00 am
    If Facebook is part of your small business’ social media and online marketing strategy, and you want to be as effective as possible with your fan page, then setting aside part of your advertising budget for Facebook ads and developing a strategy for those ads is essential. Long gone are the days when good content and organic Reach were the powerful one-two punch to getting your most important information in front of your key customers on Facebook. As Facebook has continued to change its News Feed algorithm, the organic Reach the average Facebook fan page receives has been purposely…
  • Your Curated Awesome for 3.27.15

    LizJostes
    27 Mar 2015 | 4:00 am
    Before next week’s Curated Awesome hits the interwebs, April Fool’s Day will have come and gone. In the mean time, I’ll be waiting on pins and needles to see what this year’s bacon-flavored mouthwash will be. 10 Reasons Why Small Business Should Invest More in Content Marketing We agree with every last one of these reasons. How to Exceed 100,000 Blog Visits per Month A useful overview of a process you can aim to employ for stellar results! 9 Tools for Small Business Reputation Management and Brand Monitoring The inclusion of a review site tool (think: Yelp,…
  • Want to Get Meaningful Follow-Backs on Twitter? Avoid Doing These 8 Things.

    LizJostes
    25 Mar 2015 | 4:00 am
    I’ve been on Twitter for a long while now. I’ve tweeted for myself. I’ve tweeted for clients. I’ve lost track of how many Twitter profiles I’ve started, or taken over and managed over the years. Needless to say, I’m pretty well-versed in the user habits and practices of Twitter. Twitter is a platform that’s incredibly easy to grow the number of Followers you have very quickly. Now, that doesn’t mean you are doing the right things to get followed. You might have unhelpful Twitter practices, have purchased fake followers, or have a bunch of…
  • Zoolander 2: How to Make an Entrance (or Launch a New Product)

    KristinZaslavsky
    23 Mar 2015 | 4:00 am
    Good news, lovers of humor: Zoolander 2 is going to premiere next year. The new film was announced by Ben Stiller and Owen Wilson taking to the runway, in character, during Paris Fashion Week. Since then, I’ve heard it talked about on the radio, TV and excessively online. There’s no denying this publicity stunt got people talking. Often, our clients have fantastic new offerings. This is always an exciting time. However, sometimes they’re so busy launching the new offering that the launch plan gets a little fuzzy. Simply throwing up a new webpage on your site is not enough to…
  • Your Curated Awesome for 3.20.15

    KristinZaslavsky
    20 Mar 2015 | 4:00 am
    Welcome to Friday! It took us awhile to get here but it was well worth the wait. It’s an amazing week to read about things on the Internet. Google CFO Retires with Letter about Work-Life Balance I’m a big believer that you work better when you’ve had some down time. This unique retirement letter gives some insight into even the most successful of executives’ take on why we work. Being “Perfect” on Social Media may Be Ruining Your Life No one believes you’re perfect anyway, so please stop doing dangerous things in order to look perfect on social media. BuzzFeed CEO Says it’s…
 
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    Ari Herzog's Blog

  • Why I Want Weak Ties

    Ari Herzog
    31 Mar 2015 | 9:31 am
    Facebook says: …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says: …the basic type of connection is a contact you know personally and who you trust on a professional level. Twitter says: …”people you may know” are based on an algorithm that makes personalized suggestions for you. I say: Befriend people on Facebook and connect to people on LinkedIn using the same rationale as Twitter. A strong tie is someone who frequently and reciprocally communicates with you.
  • Strategies and Tips on Social Media Marketing

    Ari Herzog
    30 Mar 2015 | 10:30 am
    June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and industry colleagues to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They began posting valuable content. This is a screenshot of popular discussions as of March 30, 2015. There are over 16,000 LinkedIn members in the group today! There is a lot of spam, mostly broadcasts and few…
  • Why You Should Ask Why

    Ari Herzog
    23 Mar 2015 | 1:05 pm
    Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results. Type “why to write a blog” and see 47,300 results. If you agree successful online content (the type that one bookmarks and shares with others) involves human interaction, there are reasons for creating blogs, websites, and social networking profiles, argues Jason Morrison: One of my motivations was sharing some of the research done for classwork – it seemed a shame to write up a report, turn it in to a professor, and then let it gather dust in some corner of my hard…
  • Why (and How) I Forced 912 People to Unfollow Me on Twitter

    Ari Herzog
    18 Mar 2015 | 12:00 pm
    This screenshot, courtesy of TwitterCounter, shows a 3-month tally of my Twitter followers from early 2014. Notable milestones include 4,721 on January 14, 2014; and 4,887 on February 2, 2014. Do you see the downward slope on the far right? Notable numbers there include 4,832 on February 18; 4,503 on February 20; and 3,975 on February 22. Fast forward a year and I had 2,117 followers on March 18, 2015. While some people may have unfollowed me, the primary reason for the slope is because I forced inactive accounts to unfollow me. I will tell you why and I will tell you how. First, meet my…
  • How to Be Productive on Facebook

    Ari Herzog
    17 Mar 2015 | 9:20 am
    Facebook productivity increases when you read a status update from a profile or page and opt to like, comment, or share. When you don’t click those options, you are stuck in lurker mode and eventually get bored. It is a misnomer that you need friends to be productive. You only need to see content. It can come from your friends but it can also come from pages you like and other profiles you follow. Here is the skinny on friends and followers My updates are seen today by 113 friends and 356 followers. A friend is someone who either sent me a request to be friends or someone I sent a…
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    Oman Collective Intelligence - MPiRe

  • Always lock up your guns

    4 Mar 2015 | 8:33 pm
    Evolveis an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media.Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours. A very well executed campaign (by creative agency McCann), and quite funny too.Watch the video, will bring you a smile and...make you think.
  • ROP Vs Dubai Police

    24 Feb 2015 | 1:17 am
    As you might have seen already, very recently, both the Royal Oman Police and the Dubai Police released a video to showcase their capabilities.Two different approaches; the Dubai Police in an ongoing effort to get closer to the people, especially tourists, keeps showing off their amazing fleet of amazing super-cars (I already blogged about it some time ago; read it here. Check the Dubai Police latest James Bond style video below:The Royal Oman Police went a different way; probably less glamorous and definitely less expensive but also quite cool, especially if…
  • Oman best country in the world

    17 Feb 2015 | 12:21 am
    You must have come across the news that ‘Oman has been voted the best country in the world’. The prize was awarded during the 2015 World Countries Awards, the most prestigious international award ceremony in the world.Oman also bagged the several other prizes:Best Country in the World: OmanMost Beautiful Capital City In The World: MuscatBest Food in the World: Omani foodNicest People on Earth: Omani peopleSmartest people on the Planet: Omani peopleMost Handsome Men in the World: Omani menMost Beautiful Women In The World: Omani womenMost Humble Human Being on the Planet: The…
  • The perifect friend...by Nando’s

    2 Feb 2015 | 9:55 pm
    Friendship and love have always been part of the Nando's brand and its latest ‘Nando’s for Friends’ Instagram initiative celebrates nothing but great food with good companions.Both stores in Qurum and Muscat City Center have prepared an Instagram frame and a few other props for diners to use. All you need to do is get there with as many friends as possible, take a photo and tag nandosomanon Instagram including the hashtags #NandosForFriendsOman and #FriendSelfie. The three photos that gets most likes will win and all friends in the photos will get to dine for free. Not bad. That's…
  • How to sell your products directly on Instagram

    25 Jan 2015 | 8:33 pm
    If you don’t live under a rock you must have realised that Instagram in Oman is very popular. It is not as popular as Facebook (and will never be) but it is way bigger than Twitter.By now any company should already have a strong presence on Facebook so the time has come to focus on Instagram and maximize on the fans. So when you post a photo of a product why not give your fans the ability to purchase right then and there...on Instagram itself?That’s what my favourite shop in Muscat just did. TOTEM, being one of the few shops in Oman where you can buy stuff online, and being the first shop…
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    Arekibo

  • Our work with KPMG on its new Client Tax App

    Carmel Doyle
    11 Mar 2015 | 8:57 am
    We have been providing a full suite of digital services to KPMG since 2011. Our most recent work was the development of the KPMG Ireland Client Tax App. Putting KPMG at the forefront of digital communications in the financial services sector, the Client Tax App went live in 2014. The purpose of the Client Tax App is to provide an authoritative repository for KPMG’s online publications in the tax space. Available to registered users only, the portal enables access to a vast range of KPMG tax publications, including articles and insights. The portal is also home to the TaxWatch quarterly…
  • Our latest news: account wins, new team members, plus we’re hiring

    Carmel Doyle
    11 Mar 2015 | 8:55 am
    As well as revealing two new account wins, we welcome two new employees to the Arekibo team. We also share details of our latest hiring plans. New account wins with the Aon Centre for Innovation and Analytics and Invesco Limited Arekibo continues to set the pace as Ireland’s leading digital consultancy and we’re pleased to announce our two latest client wins. We will be providing digital expertise to the Aon Centre for Innovation and Analytics and we will also be working with the pensions and investment consulting company Invesco Limited. Welcome to the team We are delighted to welcome…
  • Google’s new search algorithms to favour mobile-friendly websites

    Carmel Doyle
    11 Mar 2015 | 8:51 am
    Is your website mobile-ready? Businesses that have not yet optimised their websites for mobile should take note that Google will soon be increasing the search ranking of sites that are mobile-friendly. The shift in Google’s search algorithms is set to come into play on 21 April next. The search giant has revealed that, with more and more people using mobile devices to access the internet, its algorithms have to adapt to these usage patterns. Google says the change will impact mobile searches in all language worldwide and will have a “significant impact” in its search results. As a…
  • Knowledge gaps and managing digital data in 2015

    Carmel Doyle
    11 Mar 2015 | 8:49 am
    New research from Arekibo reports on the current usage and application of analytics in Ireland today and identifies knowledge gaps as a concern for many digital executives. After interviewing a targeted sample of 30 senior digital executives from Ireland’s most successful public and private enterprises, our research has uncovered a number of interesting issues on the usage, role and future of analytics. These findings enable us to gain a solid insight into what is being done right now and what can be done to ensure marketers get the most from their analytics platform. How important is…
  • Arekibo acquires Irish digital agency KCO

    Carmel Doyle
    11 Mar 2015 | 8:01 am
    Latest acquisition will see Arekibo consolidate its strategic position as the largest independent digital consultancy in the Irish marketplace, growing its market share, and sustaining jobs in the process. Dublin, Ireland, 11 March 2015 – Arekibo, Ireland’s largest independent digital consultancy, has acquired the Irish digital agency KCO – its third acquisition in the past four years. KCO was founded in 1999 and designed and developed web and mobile solutions for clients including Invesco, Irish Life and Merck Sharp & Dohme. Arekibo provides strategic, creative and technology…
 
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    Laurence Borel | blog till you drop!

  • 31 Mar 2015 | 10:08 am

    Laurence Borel
    31 Mar 2015 | 10:08 am
    <a target=”_blank” href=”/designspark/electronics/eng/nodes/view/type:blog/slug:henry-hover-drone-tutorial” target=”_blank”><img src=”http://www.rs-online.com/designspark/assets/ds-assets/uploads/images/551a643f2050402895e04eb70ab544b9RS_Henry_Hover_568x.png” border=”0″ width=”570″ height=”570″ /></a><br /><span style=”font-size: 12px;”>Click image to find out more details about Henry Hover (via <a target=”_blank”…
  • 31 Mar 2015 | 9:48 am

    Laurence Borel
    31 Mar 2015 | 9:48 am
    Click image to find out more details about Henry Hover (via RS Components).
  • No hashtags, no frills, just a good old prank

    Laurence Borel
    12 Feb 2015 | 12:30 pm
    This campaign is awesome and truly put a smile on my face. Nice to see that marketers can still get eyeballs on their content the good old-fashioned way without the social fluff. Well played Ford!
  • Kickstarter campaign: The Secret Lives of Heroes

    Laurence Borel
    8 Feb 2015 | 10:54 am
    “Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve.” – Robert Indiana Popularised by the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, Pop Art is a genre that draws on popular imagery celebrating commonplace objects and people of everyday life. I came across a pretty…
  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
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    Marketing

  • A Healthy Following: What Brands Can Learn from a Social Media Fitness Sensation

    Contributor
    30 Mar 2015 | 2:32 pm
    Précis:  Lessons learned from a key example of great social media success. We often focus on large brands on social. There’s a lot they can learn from each other’s triumphs and tribulations. However, there’s just as much that large brands can learn from phenomenal, individual social sensations. Here’s a look at a social media campaign carried out by new fitness sensation Kayla Itsines, with key take-aways on what worked and why.   Meet Kayla. Related Content:  Activision on Social Media: Relevance is Key How Different Age Groups Behave Across Social…
  • Activision on Social Media: Relevance is Key

    Steven Knauer
    25 Mar 2015 | 9:37 am
    Précis:  In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant. Social media is a loud, busy medium. Users choose what they see, and choose not to engage with blatant advertisement. With so much noise and user control, how can a brand get recognized?    Consistent and relevant posts can grow a community of loyal fans. The subject matter will differ by brand, but creating a discussion and maintaining a positive relationship with followers is the…
  • Inside YouTube

    David Howell
    19 Mar 2015 | 8:04 am
    Précis:  As video continues as the most shared type of content across social media channels, YouTube should be at the heart of all corporate marketing. YouTube stands as one of the trinity of leading social media networks. Along with Facebook and Twitter, YouTube has continued its meteoric growth since its inception in 2005. Today, the network boasts more than one billion users.  Every day people watch hundreds of millions of hours on YouTube and generate billions of views.  The number of hours people are watching on YouTube each month is up 50% year over year.  300 hours…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    18 Mar 2015 | 6:00 am
    Précis:  Trends in social shopping for 2015, programmatic social media, YouTube Cards and how content engages with millennials. YouTube Cards The use of ads on YouTube has always been somewhat of a love/hate relationship. They are necessary, but viewers are often frustrated by how ads are managed. Waiting those five seconds before skipping an ad can feel like an eternity. YouTube hope they have resolved that issue with ‘cards’ that add rich annotations to videos.    Related Content:  The Future of Social Retail How Different Age Groups Behave Across Social…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    10 Mar 2015 | 5:00 pm
    Précis:  Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags. Twitter TV New research from Nielsen has shown a strong correlation between TV watching and activity across Twitter. “Now, new research shows that Twitter TV activity can also tell us just how engaged the general viewing population is with the programming it watches,” said Nielsen. “In fact, it now stands as a bellwether for general audience engagement.”   Related Content:  Who is using Facebook? How the…
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    EduTek n Social Media Advisor

  • Launched Social Media Marketing Online Course at ApnaCourse.com

    EduTek_SocialMedia Consultant
    31 Mar 2015 | 12:05 am
    I had been really busy designing, preparing content for the certificate program titled ‘Social Media Marketing’ (SMM). The course is offered at apnacourse.com because according to Mr.Sathish, Founder Director and C.E.O, ‘It is India’s only MOOC platform and the winner of the prestigious startup of the year 2014 award by Silicon India. ApnaCourse addresses a global demand for knowledge management and does so by partnering with elite institutions and individuals via video based courses’. They offer complete freedom in creating the content. Their non-interfering and friendly attitude…
  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
  • Will Casual Learning Replace Gamification?

    EduTek_SocialMedia Consultant
    1 Feb 2015 | 11:28 pm
    In this interview titled ‘GAMIFICATION IS OVER: NOW, IT’S ALL ABOUT CASUAL LEARNING’  Dave Cutler, the co-founder and CEO of mLevel, says that ‘Casual Learning is social, mobile and personalized. It’s designed to be consumed in short bursts when and where users need it. And it is designed to be fun’. The company’s mLevel ‘is the industry leading casual learning platform used by global fortune 500 companies to make learning fun, while improving real business results’. The following video suggests what mLevel is all about. mLevel mission manager enables the learning…
  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms such as FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
 
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    Rick Mahn

  • First Ride – 2015

    rickmahn
    15 Mar 2015 | 10:22 am
    Got the bike out for the first ride of the 2015 season. Looking forward to the next seven or so months of riding!
  • Happiness CDXXXVIII

    rickmahn
    9 Mar 2015 | 7:15 am
    On my way to a client this morning, I was lucky to view this:  
  • Happiness CDXXXVII

    rickmahn
    13 Dec 2014 | 4:30 am
    Impatient with life? Take Monday off and get up early. Sit back, relax, watch the day pass by and wait for the sunset… It’ll help with all the days that follow.
  • Playlist – U2 Live!

    rickmahn
    12 Dec 2014 | 9:43 pm
    A few months ago I shared a playlist called Darker Shade of Lunacy, and I said I’d share a few more playlists as I finished putting them together. The truth is that I get them done when I damn well feel like it. So this one for live U2 tracks has been done for several weeks, but I finally made time to share it with you. Frankly, with U2 you can’t go wrong with arranging them in whatever order you like. In this case, I’ve attempted to arrange them chronologically. You can judge how well I’ve done. Also, since U2 doesn’t have a lot of live albums out there, they…
  • Happiness CDXXXVI

    rickmahn
    21 Sep 2014 | 5:00 am
    A ride on the river in the evening watching the setting sun cast its glow.
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    HarveyLeach Media Training

  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
  • Comprise compromised

    Graham Leach
    9 Feb 2015 | 1:13 am
    A heated war has broken out between the guardians of English and those who believe “anything goes” when it comes to how the language is used. The dispute was sparked by a news report featuring a ‘pedant’, as the ‘anything goes’ camp would label him, called Bryan Henderson. According to the report, Mr Henderson, a Wikipedia editor, has spent six years removing 47,000 references to “comprised of” from the online encyclopaedia. He thinks the phrase is ungrammatical. At this point, I need to declare an interest.  I fall into the ‘pedantry’ camp. Family meals in my household…
  • How to win the election in three words – Think: “Real People”

    Ann Bird
    30 Jan 2015 | 6:12 am
    We’re forever hearing about how much the Westminster parties spend on “spin doctors” and other so-called communications experts. I’d say they still have a way to go to help win our votes, if an interview with a seasoned Labour politician this morning is anything to go by. Peter Hain – MP for Neath and a former minister in Blair and Brown’s governments – was on the BBC’s Today programme to defend Ed Miliband’s focus on the NHS, after the leader took a bashing from former Labour ministers Alan Milburn and Lord Hutton. James Naughtie asked him how radical Mr Miliband…
 
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    Alexis Rodrigo

  • Now Playing: The Awesomization of You

    Alexis Rodrigo
    28 Mar 2015 | 4:32 pm
    As the first quarter of 2015 comes to an end, do you feel like you need to ramp things up? In your personal life? Business or career? Is life moving too fast, and you wonder if you’re doing enough to reach those goals you promised yourself you will accomplish this time, at last? If so, then this post is for you. Recently, I joined a group called The Awesomization Nation. It’s a support group, accountability group, and mastermind group all rolled into one. But it’s the first of its kind. The Awesomization Nation is all about becoming the Awesome version of… YOU. The…
  • How to Become A Content Creation Machine: Tips From Justin Popovic

    Alexis Rodrigo
    22 May 2014 | 10:57 am
    Have you ever sat down in front of your computer to write a blog post, email, or video script, and then wonder, “What am I supposed to say now?” It happens too often. This is why at a content marketing conference, Exposure & Profit, in Toronto, Ontario, I cornered Justin Popovic for an interview. Justin (of ToolsforMotivation.com and BestQualityPLR.com) once did a 100-day challenge when he posted daily on his blog for 100 days straight. So I thought he was the perfect person to ask this question: Watch the video for his answer: Here’s what Justin said, in a nutshell:…
  • 17 Ways to Profit from Webinars

    Alexis Rodrigo
    14 May 2014 | 7:05 am
    I’ve been doing webinars since 2010, and I love them! I credit webinars for: growing my list from 300 to 2000 subscribers in 10 months making $1,000 in affiliate commission in six weeks earning hundreds of dollars with my own information products developing relationships with other entrepreneurs, some of whom have become my clients, JV partners, and real-life friends There are so many ways you could use webinars in your business. Below, I’ve listed 17 ways you could profit from webinars (in no particular order). I don’t think any other business tool has as many applications as a…
  • How To Turn Yourself Into A Lean, Mean, Productivity Machine

    Alexis Rodrigo
    19 Mar 2014 | 9:51 am
    “I’m surprised you’ve been able to function normally,” my family doctor said as she went over the results of my blood work. I had a nutritional deficiency so bad I should have been spending my entire days in bed, instead of working a full-time job, running my home business, and caring for my husband and three kids. But in fact, I had been wishing I could stay in bed all day. I wanted it so badly, I began suspecting I had clinical depression. Except I didn’t have other symptoms. I was still vain (cared for my looks) and otherwise happy. Fortunately, my work didn’t suffer. But…
  • 5 Productivity Hacks for Lazy Marketers

    Alexis Rodrigo
    12 Feb 2014 | 9:04 am
    You gotta work hard to succeed. There’s no escaping that fact. The most successful entrepreneurs and marketers attribute their success to plain, hard work. Elbow grease. “Talent in cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King Ok, point taken! But who wants to work harder than you have to? Come on, I can’t be the only lazy bum around here. So are we doomed to a life of failure? I doubt it. We can still get things done and reserve our energies for the things that really count. The things that…
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    Kommein

  • Facebook Is What I Show You

    Deb Ng
    26 Mar 2015 | 5:42 am
    If you were to judge me solely by my Facebook posts, you would see someone who is witty ( I hope), provocative (I’ll let you decide),   self deprecating, well-read (if Radar Online and TMZ make one well read), up on current affairs, rocking the parenting, and ever so connected and  successful. At least that’s the me I’m putting out there. Also, if you were to judge me solely by my Facebook posts, you might consider me someone who spends entirely too much time on Facebook and you would be absolutely right. You have the right to make that judgement because  I make the…
  • 5 Reasons Your Blog’s Slideshows Are Killing Me

    Deb Ng
    24 Mar 2015 | 5:12 am
    Enough with the slide shows on your blog already. I know why you do it. I know you get more page views and more opportunities to show your advertisers you’re getting more pageviews, but for me – your average reader – slide shows suck. Very few bloggers do them right and as a result I won’t spend much time on posts with slide show. Here’s why: 1. Blog slideshows are an assault on my senses As I said, very few blogs do slideshows right. In most cases the photos are too slow to load and the page the slide show is hosted on is surrounded by ads.   While waiting for…
  • Public Typo Shaming: The Passive Aggressive Approach to Good Grammar

    Deb Ng
    6 Mar 2015 | 6:18 am
    Yeah, I typo but it’s rarely ever intentional. I read through my work, I make corrections, and sometimes I go through several rounds of editing before I publish. Still, I miss things. We all do. So while I do agree we should all proofread our stuff before hitting “Publish” or “Send,” there are times when I’m willing to see past a typo to the bottom line. Casting the First Stone Everyone from CEOs to newspaper executives leave a typo behind. Yes, it can be cringe-worthy. Yes, it can be distracting. But is it so distracting that I will call that person out…
  • Freelancing Doesn’t Look Like This:

    Deb Ng
    26 Jan 2015 | 11:08 am
    While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that freelancing is this easy, carefree, barefoot, lifestyle. It couldn’t be farther from the truth. Let’s put aside the fact that the woman in the photo is sitting on an extremely rocky beach. I mean, comfort isn’t essential for anyone working full time at anything, right? I know that when I need to dig in and get work done the first thing I do is look…
  • Using Facebook Filters – For Sharing and For Viewing

    Deb Ng
    23 Jan 2015 | 11:26 am
    I’m a prolific Facebook user. I’m on Facebook pretty much all day because of my my clients and so I tend to share with my personal friends as well. As my Facebook friends fall into several different categories, I don’t necessarily feel comfortable sharing certain things with certain groups of people. For example, I don’t want to share personal family stories with business associates. Also, there are people who I would like to remain Facebook friends with, but I don’t necessarily want to see all of their Facebook updates. With all that in mind, I make heavy use of…
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    Jeffbullas's Blog

  • 5 Cool Web Analytics Tools to Spy on Your Website Visitors and Customers

    Pratik Dholakiya
    31 Mar 2015 | 8:51 am
    The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! This explosion of data extends into a murky horizon of thousands of data points. But the secret to success online isn’t the data itself but the insights it provides you and and what you do with it. All bloggers, online stores and big brands need to finetune their digital platforms to ensure that they maximize sales. So you need web analytics tools.
  • 7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog

    Julia Blake
    25 Mar 2015 | 8:01 am
    Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen. Why does this happen? The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work. Fail! People think that design is just about how it looks, but as stated by Steve (that Apple guy). “Design is not just about how it looks. It goes much deeper than that. It’s how it works“. If your site visitors love the content…
  • 10 Skills a Digital Marketing Manager Needs to Succeed

    Jeff Bullas
    24 Mar 2015 | 8:01 am
    A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates. It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization? The questions are many and complex. “To get…
  • The 10 New Rules Of Visual Content Marketing

    Paul Bingham
    23 Mar 2015 | 8:01 am
    When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks. It used to be OK to have a static website gallery, post text to your social channels, and use corporate photos and videos online. Now, readers depend on visuals to figure out whether your content is worth their time. Expectations of consumers have changed too. They no longer have time to click through to an image or link to see what your content is about. They make split-second decisions based on the visual…
  • 6 Ways to Make Money with Advertising on Your Blog and the Websites to Help You

    Pooja Lohana
    19 Mar 2015 | 8:01 am
    Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website. But there are times when Google Adsense becomes a less-than-ideal option for your blog. Here are some scenarios: Your Adsense account doesn’t get approved You’re not happy with what you’re making with Adsense and want to explore new ways Your account is disabled or banned for reasons unbeknown to you Whatever the reason, there are some Google Adsense alternatives that you can keep handy for future or start using them once…
 
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    The Social Web Analyst

  • It Was Foolish To Discontinue Yahoo! Profiles

    Stephen Robinson
    7 Mar 2015 | 7:50 pm
    The reason why people did not view other user's profiles is because they could not find them.  There is no search feature.  No more Yahoo! User Directory.  No possible way to search... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shiraz@ShirazDatta.Com

  • 2015 Roundup Of Cloud Computing Forecasts And Market Estimates

    18 Mar 2015 | 6:38 am
    Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels. A Goldman Sachs study published earlier this year projects that spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018 compared with 5% growth for the overallenterprise IT. Centaur Partners and other firms mentioned in this roundup are seeing more enterprise-size deals for cloud computing infrastructure and applications. While each of these consultancies and research firms have varying forecasts for the next few years, all…
  • Big Ideas - 2015

    9 Feb 2015 | 6:23 am
    These are the trends and ideas Influencers are focusing on in 2015. This clean info graphic does reflects an interesting shift that we can expect in 2015, and of course, the companies to look after. Personally, I am keeping an eye on LinkedIn, Tesla and SpaceX. Further, I certainly believe that this will be the year of Bio-sensing Wearable where it will first time could experience the domain of “must haves” from merely being a cool device. Considering the amount of companies (large & small) entering into the space, the 2015 will experience a new dimension…especially after the launch…
  • Where Big Data Jobs Will Be In 2015

    30 Jan 2015 | 6:04 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
  • This is how your Marketing Technology Lanscape looks like in 2015…And YES, its confusing….

    15 Jan 2015 | 6:18 am
    Technology has and will keep on playing a critical role in your marketing strategy....and its criticality will go two notches up in near future with the emergence of connected homes and "Connected Beings".   The below Marketing Technology Landscape, a long-running graphical view of the Martech space by Scott Brinker of ChiefMartec. This does highlight the complexity that Martech space has in offering but provides a view for a marketer to chart an optimize path/elements to consider for an effective marketing success. If you finding it confusing, don't worry...its is…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 8 Ways Hospitality Brands Can Use Vine for Marketing

    Debbie Miller
    31 Mar 2015 | 5:45 am
    Even though Meerkat is currently the talk of the town, many marketers are still undervaluing the possibilities with Twitter’s other product, Vine. Vine is a social video platform slowing you to capture or upload a video that plays in short, looping segment. Each video can only be six seconds long, aligning, in theory, with the […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the President of Social Hospitality where she provides clients with writing, editing, and social media services. She is also…
  • Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing.

    Rachel Miller
    30 Mar 2015 | 5:45 am
    We want things. We crave stuff. Human beings are naturally needy. We’re wired to follow those who give — those who serve. Everything from the emotional to physical and whatever falls in between — we seek it out. In a sales and marketing environment, we allow those who are helpful, in. We weed those who […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. Rachel is Chief Listener at Pipeliner CRM and Co-Host of the Social Selling Hour (#SShour). | Twitter | LinkedIn | Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing. by…
  • How to Create an Instagram Strategy for Your Business

    Peg Fitzpatrick
    27 Mar 2015 | 5:45 am
    From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion.
  • What Causes People To Click On Social Media?

    Wade Harman
    24 Mar 2015 | 5:45 am
    The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? HA! Sure you have. We all have done that at one time or another. Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social…
  • Customer Centricity Slogan or Experience?

    Joe Ruiz
    23 Mar 2015 | 5:45 am
    When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Most telling, only 11% believe their customers would agree that their brand is customer centric. Being customer centric feels like a no-brainer goal. Who wouldn’t […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing…
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    Social Media DDS

  • Social Media Best Times to Post

    SocialMediaDDS
    30 Mar 2015 | 5:00 am
      I must get asked about the best times to post to your social media channels at every event I attend.  I never did the analysis myself and relied on bits and pieces of information that I have gleaned over the years along with actual experience.  But recently I came across this awesome infographic that […]
  • Did You Know? Scheduling Your Social Media Posts

    SocialMediaDDS
    23 Mar 2015 | 5:00 am
      So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting! Did you know? You can […]
  • Did You Know? Instagram is a Social Media Game Changer

    SocialMediaDDS
    16 Mar 2015 | 5:18 am
      In keeping with the Did You Know series that shared Twitter Tips and Facebook Tips, I am going to share some tips as to how businesses can use Instagram.  Instagram is actually one of my favorite social media channels and I feel that all businesses should have an Instagram account.  Here’s why. Did you […]
  • Did You Know? Facebook Tips for Your Social Media Adventure

    SocialMediaDDS
    9 Mar 2015 | 5:00 am
      Last week’s Social Media DDS post on Twitter tips for your social media adventure was a huge hit so, I thought I would continue sharing some helpful tips as you find your way through the social media jungle.  This time, I am going to focus on Facebook. Did you know… You need to have […]
  • Did You Know? Twitter Tips for Your Social Media Adventure

    SocialMediaDDS
    2 Mar 2015 | 4:00 am
      I get asked so many questions about social media and Facebook and Twitter that I thought I would answer a few of the more popular ones here.  In today’s post, I will focus on Twitter. Did you know… Your Twitter username (the name that you use on Twitter with an @ in front of it) […]
 
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    Joshua Swodeck

  • A Client Story: Tim Storey

    swodeck
    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
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    blog

  • Building consumer-generated content into the brick-and-mortar experience

    Christopher Baldwin
    23 Mar 2015 | 6:35 pm
    We’ve all seen it in the news - but in spite of the unwavering headlines, announcing the timely death of brick-and-mortar retail, we seem to have hit a wall. New stories are emerging in the industry, which suggest that brick-and-mortar still holds importance in the marketplace. The truth is, that physical stores still have sizeable, significant and strategic business benefits for retailers and brands alike. From the American retailer LL Bean to Google, organisations are re-building their bridges to the abundant offline world. But, why? “The Experience Economy” – that’s why. In a…
  • 10 SXSW sessions you absolutely can’t miss!

    Brent Robinson
    12 Mar 2015 | 9:11 am
    Are you new to SXSW and have no idea which sessions to attend? Maybe you are just overwhelmed by the hundreds of options available to you. As Social Media Strategist at Bazaarvoice, I’m uniquely qualified to survey the SXSW landscape for the best sessions related to consumer-generated content and the world of e-commerce. I’ve complied a list of ten sessions that you don’t want to miss. Friday, March 13th sessions Beacons, mPay, and the Great Shopper Reboot From showrooming to webrooming, consumers started using personal technology to transform the shopping experience long before…
  • 5 Bazaarvoice experts answer your consumer-generated content questions – Video

    Brent Robinson
    10 Mar 2015 | 8:28 am
    We hope you enjoyed our virtual bootcamp “Maximizing Your Social Currency: How Consumer Feedback Drives Sales” and that we met our goal of showing you new ways the consumer voice can help build your business. The entire event is now available on-demand for you and your colleagues. This link is your All-Access Pass to all the recorded presentations, download dozens of documents from the Resource Library, and see how Bazaarvoice products can help you in the Solutions Showcase. 9 Myths of Consumer Content You’re Still Falling For – BUSTED! Making the Most of Conversations with…
  • Endurance accessories brand uses reviews to win customers

    Erin Gentry
    5 Mar 2015 | 6:42 am
    It’s challenging for small companies to make a big impact. But endurance accessories brand Sealskinz has found a way—using the power of consumer generated content. Established in 1999, Sealskinz empowers outdoor enthusiasts with its waterproof, windproof and breathable products. As an emerging brand in an industry most shoppers aren’t familiar with, and with few competitors making similar products, reviews from users provide potential customers with product insights that traditional marketing can’t match.   “We’re a relatively new brand in a space that very few companies…
  • Yelp Suing Companies for Undermining Authenticity

    Rachael Genson
    26 Feb 2015 | 8:33 am
    For the last few years, Yelp has been the center of much conversation regarding the authenticity of review sites – often with people questioning the company’s unclear guidelines for accepting, filtering, and posting consumer reviews. But this week, Yelp is making headlines for its stand against inauthentic review practices. The company is suing RevLeap, a reputation management company that claims it can help companies hide negative reviews by filling their Yelp pages with positive reviews. Though RevLeap insists they are employing fully legal practices, Yelp has filed a suit for violation…
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    Justin Kownacki

  • 6 Life Lessons from SXSW

    Justin
    23 Mar 2015 | 6:32 pm
    I spent six days in Austin enjoying the 2015 SXSW Film program. Like any conference that’s also a nonstop party, this year’s lineup was inspiring, informative, and over too soon. Here are six takeaways that stuck with me. “The cavalry is not coming.” – Mark Duplass Sound depressing? Well, wait a second. In his heartfelt … Continue reading 6 Life Lessons from SXSW
  • 10 Things Every Freelancer Needs

    Justin
    3 Mar 2015 | 4:36 pm
    Some people dream of quitting their day jobs in order to freelance, but the fear of “what could go wrong” keeps them from making the jump. I’ve done it twice now, once in 2005 and again in 2014. Both times, I did some things well and other things badly. And both times I loved the … Continue reading 10 Things Every Freelancer Needs
  • How Creators Can Win in the Post-Facebook Economy

    Justin
    17 Feb 2015 | 8:25 pm
    “What happens when there’s no independent media left?” A decade ago, this question was unthinkable. In 2005, “new media” was still new and its rules were largely unwritten. To put this in perspective, in 2005 Steve Jobs announced the iPhone’s new video capability by showcasing Tiki Bar TV, a no-budget podcast that was literally filmed … Continue reading How Creators Can Win in the Post-Facebook Economy
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck … Continue reading Why I Quit My Day Job
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 … Continue reading How Social Media Destroyed Itself
 
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    Building Social Bridges

  • The Experience Economy: The 5 Pillars Of Successful CXM

    Ekaterina Walter
    17 Mar 2015 | 6:08 am
    Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through “renting” experiences. Rather than building their iTunes library, people are happy to subscribe to Spotify for access to tens of thousands of songs for a variety of occasions. As a substitute for buying a new dress for every occasion, women can now rent one from the dream closet of Rent the Runway. The American dream may in fact no longer be a house and a car, but a great AirBnB and Uber on…
  • 4 Brands That Stole Our Hearts On Valentine’s Day

    Ekaterina Walter
    23 Feb 2015 | 2:04 pm
    Valentine’s day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest to pretend it doesn’t exist. For advertisers though, the feelings of love are unanimous. And it’s no wonder, with the average celebrant spending $142.31 on the holiday, up from $133.91 in 2014 according to the National Retail Federation. Of that spending, which is expected to have reached $18.9 Billion, it’s projected that 53.2% people bought candy, 37.8% bought flowers, 21.1% bought jewelry, and 35.1% spent money on a special night out.
  • Unique Experiences – The New Corporate Gift

    Ekaterina Walter
    26 Dec 2014 | 1:26 pm
    Holidays is the time of the year when we get an opportunity to show our love for our families, express our gratitude to our employees, and show our appreciation to our business partners. Most of the time we do so through gift-giving. And who doesn’t love gifts, right? Well, it turns out that when it comes to corporate gift-giving, not a lot of people are looking forward to getting surprises in the mail. This year especially I’ve seen a lot of frustrated tweets and Facebook posts flying around… from “Oh no! More holiday gifts that I don’t need” to “It’s that time of the…
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    SociableBlog

  • Workplace Interactions – Tips That Will Help You Communicate Better

    Ivan Dimitrijevic
    30 Mar 2015 | 9:42 am
    Building a professional career is not at all an easy thing to do. Regardless of the talent and the professionalism you possess, it still doesn’t come easy. There are a lot of hardships, trials and situations in which you need to persevere in order to reach your goal. Some of the issues can be connected to the work you do, perfecting your skills and adapting to the latest standards set by industry trends. Not everyone runs into problems when they start working with a team of people, but for some, this can be quite problematic. Regardless if you are doing office work or some work in the…
  • 15 Ultimate Ways To Customize Email Unsubscribe Process

    Tom Hardy
    26 Mar 2015 | 8:01 am
    Healthy email marketing probably depends on the email marketers’ readiness to appreciate audiences’ preferences. If you do not wish to stay in the opt-in world, then opt-out approach should work well. Hanging on to the people who are not interested or do not want to stay engaged is about being irresponsible, not being determined. It is better to make unsubscribing from an email as easy as subscribing for an email is made. Every email marketer hates to see his customer leaving the subscriber’s list, but the fact is that it often happens. Whether it is just an attempt to clear the…
  • The Beginner’s Guide to Digital Couponing

    Rebecca Jordan
    25 Mar 2015 | 8:07 am
    Couponing: the age old task of using a small piece of paper to save astronomical amounts of money at the grocery store. Welcome to the age of the digital coupon. You no longer need a piece of paper, some scissors or the Sunday paper. All you need is a computer or a smartphone. From store offers, to in-app codes, and combining offers in get up to 90% off and free shipping, this guide has got you covered. Learn how to find digital coupons, utilize your app to best work for your needs, and gain insightful tips and tricks to the digital coupon world. Look no further for clever ways to save money.
  • Sony Launches “Never Seen Before” Campaign With 3 Films Shot Using Sony Action Cam

    Bidisha Gupta
    25 Mar 2015 | 6:54 am
    The all-new Action Cam from Sony proves to be a director’s delight. In the “Never Seen Before” campaign, launched by Sony on March 23, 2015, Sony teams up with a number of visionary directors, artists and filmmakers to create some unique shorts using Sony Action Cam. The camera supports Smooth and high-quality image (4K/2K), image stabilization, high quality audio (did we mention that it is designed to decrease wind noise?), Live-View remote, 170˚ ultra-wide angle and a built-in GPS.  It is handy and lightweight, which allows it to be used in some situations where, prior to this, the…
  • Guide to Form Conversion for The Online Marketers (Infographic)

    Chris Lucas
    19 Mar 2015 | 9:00 am
    No matter what kind of business you’re in, making money is always a primary goal. To obtain that revenue, your company might prioritize lead generation and eventually converting those leads into dollars. Monetizing leads is an essential function of the sales funnel. And marketers are an important part of the process. That’s why the industry is always on the lookout for new and innovative ways to develop prospects into customers. A recent study of over 650,000 form users across a variety of industries provided insights into conversion form rates. While the report is chock full of tips and…
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    Kikolani

  • Conference Spotlight: Build Grow Scale LIVE

    Kristi Hines
    30 Mar 2015 | 12:11 pm
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following. Funnel Building – Learn about funnel design, psychology, and building methods. Ecommerce Strategy – Private…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    27 Mar 2015 | 8:00 am
    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner The 10 New Rules Of Visual Content Marketing by Paul Bingham Advanced Content Analysis in Google Analytics by Jeff Sauer 10 Trends Shaping the Future of Branded Content by James Cooper 10 Skills a Digital Marketing…
  • Fetching Friday – 33 Top Posts on Marketing and Productivity

    Kristi Hines
    20 Mar 2015 | 10:00 am
    Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Craft Headlines That Draw People to Your Content by Heidi Cohen Video Blogging: How to Become a Video Personality by Michael Stelzner Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen The Art of Concision: How to Effectively Make Your Point in Fewer Words by Isla Mcketta 10 User Generated Content Campaigns That Actually Worked by Eric Siu Content…
  • Introducing Bloom: A New Way to Grow Your Email List

    Kristi Hines
    18 Mar 2015 | 11:00 am
    There are lots of plugins for WordPress users to help grow your email list. If you are looking for a plugin that offers all of the features you need to increase the size of your list, then you should add Bloom to your website. Developed by the team behind ElegantThemes, Bloom offers multiple opt-form placements and designs. Best of all, it’s simple to use. Once you have installed the plugin, you will set up your opt-in forms using the following steps. 1. Set up your email service. To connect your email service to Bloom, you will go to the Bloom menu, choose Email Accounts, and click the…
  • How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

    Ann Smarty
    17 Mar 2015 | 6:00 am
    Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple. I’ve seen editorial calendars that actually take more time to create than to implement – I think this is counter-productive. Weekly Social Media Editorial Calendar I keep it simple…
 
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    Cendrine Marrouat Photography

  • Tongass National Forest, Alaska

    Cendrine Marrouat
    26 Mar 2015 | 8:52 pm
    Original size: 3648 x 2736 pixels Buy the print and merchandise at Redbubble.
  • Winnipeg in March

    Cendrine Marrouat
    23 Mar 2015 | 9:27 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • Venice in sepia

    Cendrine Marrouat
    16 Mar 2015 | 8:08 pm
      Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • St. Sernin Basilica, Toulouse

    Cendrine Marrouat
    19 Jan 2015 | 8:02 pm
    Original size: 3456 × 5184 pixels Buy the print and merchandise at Redbubble.
  • Palmyra, Syria

    Cendrine Marrouat
    11 Jan 2015 | 8:24 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Redbubble.
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    Digital Royalty

  • Music to the tune of Facebook

    Chelsea Hartling
    30 Mar 2015 | 5:04 pm
    Facebook made a major update this week that sounds like music to our ears. Musicians, bands, independent artists, and their fans can rejoice because this update is a win/win for everyone. Here’s the deal: Facebook added a subscribe button to the Events section of all Pages on desktop and mobile that once clicked, sends you a notification whenever that Page hosts an event near where you live. So why is this update important for the music industry? Check this out. One of my favorite artists, Josiah Leming, came to town a few months ago and I had no idea. I follow him on every single…
  • Social Snacks – Episode 11

    Darren Flores
    27 Mar 2015 | 10:20 am
    What do Meerkat’s, St. Bernard’s, and Catfish have in common? Social media at this year’s SXSW Interactive Festival (seriously!). Saddle up and check out our special roundup of the best social integrations that came out of this year’s festival in Austin, Texas. The post Social Snacks – Episode 11 appeared first on Digital Royalty.
  • Tech in the 21st Century

    Kathy Banez
    25 Mar 2015 | 12:54 pm
    Just 209 days until Marty McFly and Dr. Emmett Brown travel to our present day. Are you counting down the days like I am? Well, mark your calendars because on October 21, 2015 at 4:29pm, we’ll be able to officially compare how technology has advanced in last the 30 years. What will we have to show? I just got back from SXSW and saw some pretty cool stuff that might change the way we use social media, how we see the world, and how we get from point A to point B. Exhibit A: Wearable Technology Technology is getting avant-garde especially with the Moto 360 and the soon-to-be released Apple…
  • Hakuna Matata, Meerkat!

    nicole
    20 Mar 2015 | 9:42 am
    You may have heard of a little app called Meerkat over the last few days. And sorry, but no – it’s not an actual mongoose or your favorite Disney character, Timon. Meerkat is an app that has been in development for more than 2 years, but recently exploded in popularity after its appearance at SXSW (and after a little bit of retaliation from Twitter). Many are saying that this is the first app to really takeoff at SXSW since Foursquare, or even since Twitter’s launch in 2007. So what exactly is it? Meerkat is a video streaming app, which up until recently utilized Twitter’s social…
  • What You Can Learn From #FerrellTakesTheField

    Nate Ludens
    13 Mar 2015 | 10:10 am
    On Thursday March 12, 2015, comedy icon Will Ferrell took the field – several, actually – in a stunt that flooded Major League Baseball fans’ social timelines. Here’s what you can learn from #FerrellTakesTheField to make your next social media activation an overwhelming success: 1. Be uniquely goofy. While we’ve seen celebrity guest ballplayers in the past, we’ve never seen one keep a straight face while playing for ten teams in one day, or telling a batter he’s handsome as a third-base coach. And though Will Ferrell is a rare bird, who we can…
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    agency 2: Social Media Agency

  • Social Media: Connecting the dots

    agency2
    27 Mar 2015 | 5:34 am
    On Tuesday 31 March, 2015 our director Joel Davis, will chair a presentation at the DMA in central London. What is the DMA? The biggest marketing body in Europe, the DMA aims “to connect, enable and inspire our members to drive business growth” primarily through digital communications. Their objective includes facilitating a marketing evolution of growth at both a business and industry level. The presentation is called Social Media: Connecting the dots and will touch on various aspects of social including successful strategy, integrating social media with other channels, current…
  • Is Meerkat the next big social app?

    agency2
    24 Mar 2015 | 6:14 am
      It’s the talk of the town. A real-time video app set to take over the world. Is it really promising as a new social platform?   The live-streaming app allows users to play videos on their Twitter feeds, as they happen. According to The Independent, since its launch on 27 February, Meerkat has attracted more than 120,000 users. Not bad going for under a month.   Is ‘Meerkatting’ set to become the new way of communicating? Can it outlive its strong start and emerge as a big social network in its own right?   “The difference between Meerkat and, say, YouTube or…
  • Facebook Relevance Score – Top Tips

    agency2
    4 Mar 2015 | 9:58 am
    The relevance score is valuable towards further identifying the strength of your ad campaigns. It is important to note, it will not only affect the cost of your ads, but will also affect the visibility of your ads. (See here for Facebook’s announcement on the relevance score.) Facebook places high importance on relevance, in order to track what will be shown in an individual’s newsfeed. In essence, obtaining a high relevance score will decrease your costs; the more successful your ad in terms of targeting and engagement, the lower the delivery costs. On the flipside, if your ads are…
  • Social for selling

    agency2
    6 Feb 2015 | 8:27 am
    A new report by Shareaholic this week highlighted the following: Social media has become the number one driver of ALL website referral traffic. In 2014, the figures rose from 22.71% to 31.24%, a massive increase over this time period. This is a significant opportunity to consider; although this growth may not be sustainable, it is definitely something for businesses to focus their marketing campaigns on now. Which channel is the biggest referrer? Unsurprisingly, Facebook is still tops by a wide margin (24.63% in December 2014 vs. next best channel Pinterest at 5.06%). Despite the challenges…
  • Social Media Networking By Age Groups

    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
 
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • Top 5 Reasons Why Big Data and Analytics Projects Fail – Part 1

    Harish Kotadia, Ph.D.
    22 Mar 2015 | 8:33 pm
    A lot has been written about success and failure of Big Data and Analytics projects in recent times. Unfortunately, most of the articles and blog posts on this subject fail to highlight real reasons why Big Data projects fail. Given below are top 5 reasons, in my opinion, why most Big Data and Analytics project fail. They are: 1. Failure to define use case in objective terms 2. Failure to use right technology 3. Failure to focus on business requirements first, technology next 4. Failure to leverage all available data sets and assets 5. Failure to effectively use power of advanced analytics In…
  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
  • From Data to Information to Insights: Changing Role of #CIO

    Harish Kotadia, Ph.D.
    27 May 2013 | 8:45 pm
    There was a time not too long ago (late 1970s to be precise) when companies use to have Electronic Data Processing department and EDP Managers to manage data processing function. EDP department evolved to become Management Information Systems department in early 1980s and MIS Manager ran the show when it came to ‘computerization’ initiatives as it used to be called back then. As technology evolved from mainframes to client-server computing and with the rise of personal computers (PCs) or desk-tops, adoption of information technology across organization picked up pace and IT was no…
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    barnraisersllc.com

  • 10 best brand examples of social media engagement

    Rob Petersen
    29 Mar 2015 | 7:24 pm
      Americans spend more time on social networks than any other internet activity, including email (source: Business Insider). This fact may be a key reason many brands pursue social media, but it’s an even better reason why they should have a social media engagement plan, first. Social media engagement is communicating in a distinctive way so your audience pays attention and has a relationship with your brand in a two-way conversation. A recent survey of 45 CMOs found the majority of CMOs don’t know the definition of engagement. How to brands practice social media…
  • 12 ways Organic Search and Paid Search work better together

    Rob Petersen
    21 Mar 2015 | 6:37 pm
        In Chinese philosophy, yin (the shady side) and yang (the sunny side) describes how apparently opposite or contrary forces are actually complementary, interconnected and interdependent in the natural world. In digital marketing, yin and yang apply to the way organic search and paid search work. Organic Search (Search Engine Optimization (SEO) is the the process of obtaining a natural placement on search engine rank pages using keywords, keyword analysis and link popularity.  The goal of SEO is to attract users organically without paying for it. Paid Search (Search Engine…
  • 6 insights into the social media paradox

    Rob Petersen
    15 Mar 2015 | 6:31 am
          Socio media-logy – how digital and social media marketing work from Rob Petersen 50% of business owners have increased their time on social media 55% state they use Facebook, Twitter and the other major platforms for customer acquisition and sales leads 60% say they see no results (source: Forbes) Why do so many companies put so much time into activities that don’t produce results? A paradox is an absurd or seemingly self-contradictory statement that, when investigated, is well-founded and true. These facts say there is a paradox (or paradoxes) about the way…
  • Strategy or tactic? 21 ways to tell the difference

    Rob Petersen
    7 Mar 2015 | 3:11 pm
        In 500 B.C., Sun Tzu, the Chinese military general, strategist and philosopher who wrote The Art of War said you can’t win a war without a strategy and tactics. Why? Great tactics win battles but great strategies win wars. That wisdom is just as applicable today. Whether it’s war, marketing, sales, research, business intelligence or personal, both are inextricably linked and co-dependent. Sometimes, when people are creating a plan, there is confusion about whether something is a strategy or tactic. It’s important to know. As Sun Tzu states, the wrong…
  • 24 top ranking factors for high search rank on search engines

    Rob Petersen
    1 Mar 2015 | 12:40 pm
      81% of internet users find desired online destinations through a search engine (source: Forrester) 76% of people use search engines to find local business information (source: MOZ) 53% of organic searches click on the website in the first position (source: Search Engine Watch) The facts show, if your business expects results from the internet, you have to think about search rank like Ricky Bobby – “If you’re not first, you’re last.” Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of…
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    Windmill Networking is Now Maximize Social Business

  • 8 Ways Hospitality Brands Can Use Vine for Marketing

    Debbie Miller
    31 Mar 2015 | 5:45 am
    Even though Meerkat is currently the talk of the town, many marketers are still undervaluing the possibilities with Twitter’s other product, Vine. Vine is a social video platform slowing you to capture or upload a video that plays in short, looping segment. Each video can only be six seconds long, aligning, in theory, with the […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the President of Social Hospitality where she provides clients with writing, editing, and social media services. She is also…
  • Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing.

    Rachel Miller
    30 Mar 2015 | 5:45 am
    We want things. We crave stuff. Human beings are naturally needy. We’re wired to follow those who give — those who serve. Everything from the emotional to physical and whatever falls in between — we seek it out. In a sales and marketing environment, we allow those who are helpful, in. We weed those who […] Author information Rachel Miller Rachel Miller contributes a monthly column on Social CRM. Rachel is Chief Listener at Pipeliner CRM and Co-Host of the Social Selling Hour (#SShour). | Twitter | LinkedIn | Retrain the “Lizard Brain.” Sales: Be Helpful. Be Closing. by…
  • How to Create an Instagram Strategy for Your Business

    Peg Fitzpatrick
    27 Mar 2015 | 5:45 am
    From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as businesses switch from the Facebook platform due to the fall of organic reach. If you’re unsure how you can get value from Instagram, read on for some useful Instagram […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion.
  • What Causes People To Click On Social Media?

    Wade Harman
    24 Mar 2015 | 5:45 am
    The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? HA! Sure you have. We all have done that at one time or another. Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social…
  • Customer Centricity Slogan or Experience?

    Joe Ruiz
    23 Mar 2015 | 5:45 am
    When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Most telling, only 11% believe their customers would agree that their brand is customer centric. Being customer centric feels like a no-brainer goal. Who wouldn’t […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing…
 
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    Heidi Cohen

  • The One Element Most Marketers Forget About Social Media

    Heidi Cohen
    30 Mar 2015 | 3:00 am
    Want to build your social media community? 10 tactics based on social media marketing world 2015 lessons to grow a results-oriented social media community. The post The One Element Most Marketers Forget About Social Media appeared first on Heidi Cohen.
  • Content Chemistry – Book Interview

    Heidi Cohen
    28 Mar 2015 | 3:00 am
    The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business…
  • 3 Secrets To Get Employees Blogging For Your Business

    Heidi Cohen
    27 Mar 2015 | 3:00 am
    Does your company blog suffer from the lack of company love? Here are 10 easy-to-implement ways to get employees blogging for your business. The post 3 Secrets To Get Employees Blogging For Your Business appeared first on Heidi Cohen.
  • Why Use Media When We Have Content Marketing?

    Heidi Cohen
    25 Mar 2015 | 3:00 am
    Did you realized that how you define media has an impact on your marketing and PR results? Here's 15 media definition checklist complete with charts. The post Why Use Media When We Have Content Marketing? appeared first on Heidi Cohen.
  • The Social Media Opportunity Most Businesses Miss (Do You?)

    Heidi Cohen
    23 Mar 2015 | 3:00 am
    Want to know the secret to massively improve corporate social media engagement? Here are 10 tips to help you expand your social media interaction. The post The Social Media Opportunity Most Businesses Miss (Do You?) appeared first on Heidi Cohen.
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    The Future Buzz

  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
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    My Community Manager » My Community Manager -

  • #CMGRHangout presents: Lessons from Community Veterans (Preview)

    Sherrie Rohde
    31 Mar 2015 | 8:56 am
    There is nothing better than being in the same room as people who have been there, done that in an area of interest for you. This week’s panelists have decades of collective community experience and are ready and willing to share. If you could ask them anything, what would it be? As always, you can let us know during the panel, but please reach out in advance so we can allocate time for your questions!Join us for this week’s #CMGRHangout panel on Friday, April 3rd at 2pm EDT to talk with, and learn from, community veterans.Jonathan Brewer, Dom Garrett and Sherrie Rohde will be…
  • #CMGRHangout presents: Moving from Faves to Hugs (Storify)

    Sherrie Rohde
    28 Mar 2015 | 5:59 am
    Today on #CMGRHangout, Jonathan Brewer, Dom Garrett and Sherrie Rohde hosted Mike Al-Naji, Ally Greer and Stacey Miller to share tips and tricks on how to bring online community together offline, and back again.[View the story “#CMGRHangout presents: Moving from Faves to Hugs” on Storify]The post #CMGRHangout presents: Moving from Faves to Hugs (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Moving from Faves to Hugs (Preview)

    Sherrie Rohde
    26 Mar 2015 | 6:50 pm
    If you know me at all, you know I’m a huge fan of meet ups and events. I’m a bit notorious for hosting them everywhere I go. While it’s true that video makes us closer to each other, hugs are even better. As part of the Magento community, I was able to form in-person friendships at their first annual conference, four years ago, that only continue to grow stronger as time passes. Because this skill is so powerful and essential in our industry, one of our CMAD awards was focused to recognize community managers who excel at bringing their online communities offline.Join…
  • Impressing with Speed: Don’t Hate the Rabbit.

    David Hurley
    23 Mar 2015 | 12:44 pm
    We’re all familiar with the childhood story of the tortoise and the hare. In case you’re not, it’s a story about a turtle (tortoise) and a rabbit (hare) who are in a race. The story goes when the race started the rabbit immediately took an incredible lead and the turtle slowly began a methodical pace. Eventually the rabbit was so far in front he grew ridiculously confident in his sure-fire win and decided to take a break, go off-course, smell the flowers, and even take a nap. The rabbit lost track of time and the turtle, who never stopped his slow and steady pace, crossed the finish…
  • #CMGRHangout presents: How to Impress with Speed (Storify)

    Sarah Nagel
    20 Mar 2015 | 2:51 pm
    We like speed, but not speed sacrificing quality. How do you do both online? This week we have nominees and finalists for this years #CMAD’s “Fastest Fingers” award.[View the story “#CMGRHangout presents: How to Impress with Speed” on Storify]The post #CMGRHangout presents: How to Impress with Speed (Storify) appeared first on My Community Manager.
 
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    Shoutlet

  • How Social Data Insights Will Change the Way Brands Operate

    Ana de Jesus
    30 Mar 2015 | 7:26 am
    “Pushing out informative content, in the right moment and in a timely manner that drives quantifiable results, should be the focus of every brand,” said Greg Gerik, VP Product Marketing and Services for Shoutlet, when referring to the current state of social media at the recent Shoutlet London Social Marketing Seminar, ‘What’s Next in Social (more...) The post How Social Data Insights Will Change the Way Brands Operate appeared first on Shoutlet. Click the headline to read more.
  • Webinar Recap: Advanced Social Campaigns Deliver Real Business Impact

    Melissa Johnson
    24 Mar 2015 | 7:47 am
    Even with the vast evolution of social media marketing over the last half decade, marketers and CMOs alike are still challenged with proving the value of social media for their businesses. In a recent CMO Survey, only 13% of firms reported that they were able to prove the impact of social media quantitatively. While many (more...) The post Webinar Recap: Advanced Social Campaigns Deliver Real Business Impact appeared first on Shoutlet. Click the headline to read more.
  • Social Media’s Role in New Customer Acquisition

    Kara Martens
    23 Mar 2015 | 9:32 am
    Of all the marketing disciplines – email, paid search, SEO, and others – social media is well-suited to support every part of the customer journey, from awareness to advocacy. It’s easy to see how social media is a perfect fit for customer service, awareness, and relationship nurturing. But relying on it as a primary way (more...) The post Social Media’s Role in New Customer Acquisition appeared first on Shoutlet. Click the headline to read more.
  • 8 Ways to Get Your Social Media Ready for Spring

    Kara Martens
    18 Mar 2015 | 1:25 pm
    The official first day of spring is this Friday, March 20, but many of us don’t need the calendar to tell us that it’s time for winter to be over. It’s time for spring flowers, open windows, and usually a bit of spring cleaning to get the season started right. Your social media will benefit (more...) The post 8 Ways to Get Your Social Media Ready for Spring appeared first on Shoutlet. Click the headline to read more.
  • What Facebook’s Adjustment in Like Counts Means for Your Brand

    Kara Martens
    11 Mar 2015 | 10:00 am
    Starting March 12, Facebook Pages will see a “small dip” in their fan counts. The network will start to remove inactive or memorialized Facebook accounts from Pages’ Like count totals. While it means social teams will likely see a smaller overall fan base total, it’s a move that can bring what more brands are now (more...) The post What Facebook’s Adjustment in Like Counts Means for Your Brand appeared first on Shoutlet. Click the headline to read more.
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    The Technology Cafe

  • VIDEO: Smartpen Unboxing

    Samir Saleem
    28 Mar 2015 | 12:59 pm
    The mother’s companion to the iPad. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Smartpen Unboxing appeared first on The Technology Cafe.
  • VIDEO: Pogue’s Basics: The Yahoo App

    Samir Saleem
    27 Mar 2015 | 10:59 pm
    David Pogue shows how to work the new Yahoo App. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Pogue’s Basics: The Yahoo App appeared first on The Technology Cafe.
  • VIDEO: The Pogue Review: Robo Vacuums

    Samir Saleem
    27 Mar 2015 | 3:59 pm
    David Pogue reviews the four most popular robotic vacuums on the market. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Pogue Review: Robo Vacuums appeared first on The Technology Cafe.
  • VIDEO: What Sets Lyft Apart From Uber

    Samir Saleem
    26 Mar 2015 | 11:59 am
    Lyft co-founder Logan Green sits down with Yahoo Tech’s David Pogue to discuss the philosophical differences of how Lyft is different from Uber. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: What Sets Lyft Apart From Uber appeared first on The Technology Cafe.
  • VIDEO: How Lyft Is Changing The Face Of Transportation

    Samir Saleem
    26 Mar 2015 | 11:59 am
    Launched only six months ago, Lyft Line is quickly opening up a successful new market for Lyft. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: How Lyft Is Changing The Face Of Transportation appeared first on The Technology Cafe.
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    Social Cubix » Blog

  • What is the Difference between Hybrid & Native Apps?

    Imran Faruq
    29 Mar 2015 | 10:16 pm
    Why is it important to know the difference between hybrid and native apps? Because making the wrong move could result in wasted time and energy. Lots of it. Two of the most common and trendy approaches to mobile app building today are hybrid and native. Before we delve any further into highlighting key differences, let’s thoroughly understand some of the specific purposes behind each approach. What’s a Native App? A native app is essentially an app build to support a particular platform – iOS or Android for instance, where the app utilizes a language in order to facilitate development…
  • Flying High on the Cloud – The Latest Rage in the Wireless World

    Imran Faruq
    27 Mar 2015 | 6:05 am
    Every workplace today is crawling with ultra-fast computers and other goodies to speed up tasks and get to the end goal in one piece. Ever find yourself trying to milk out strategies to share all hardware and software resources in one place? This can certainly prove to be a tedious task, but it doesn’t necessarily have to be: the cloud understands that. The term “cloud” has been popping up everywhere in tech circles. To put it simply, a remote computer is used to share, store and access information on the internet via the cloud, from any location on the globe. The convenience and…
  • 8 Ways to Make Your Mobile Game More Addictive and Gamer-friendly

    Imran Faruq
    25 Mar 2015 | 10:33 pm
    I bet you didn’t know the creator of the ridiculously famous Flappy Bird was making more than $50,000 in ad revenue each day. The famed mobile game Angry Birds has seen many product tie-ins and cartoons spawning since its release. However, for every Farmville or Angry Birds-inspired game, there are several hundred games lying around in the app store, bagging only a limited number of downloads. Though every hit game sports different features, unique challenges and characters, there are some common traits which make these games highly addictive, exciting, and profitable. Let’s discuss some…
  • What All Mobile Devs Can Learn from Flappy Bird’s Success

    Imran Faruq
    24 Mar 2015 | 10:31 pm
    The rave success that was Flappy Bird made a preposterous $50,000 a day in ad revenue, before being pulled off from online stores. It took the developer just 3 days to write the game. Due to Flappy Bird’s undeniable success, a myriad of similar games have sprung up all over mobile stores. Can you cash in and enjoy the same level of success? As long as you have a great gaming idea, you certainly can. All you need is the right template. Got Room for One More? In a multi-billion dollar industry, is there any room at all for indie game makers or one-man show devs? Absolutely! Making your game a…
  • Boosting Mobile Customer Retention: 5 How-tos

    Imran Faruq
    23 Mar 2015 | 9:40 pm
    Mobile app teams daily run into monetization and retention problems. Innovators are busy at work coming up with key methods to drive tangible business results and increase mobile retention. Let’s discuss these methods. 1. The Relationship between Analytics and Iteration You’ve observed how several thousand app publishers are making use of analytics packages like Flurry or Google, to amass how customers are behaving inside their apps. Various events are created to observe specific user actions and look at the trail left behind by user interaction; app publishers can get a fix on what goes…
 
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    Geeks Zine

  • 20 Awesome Minimalist Logos for Inspiration

    Luke
    31 Mar 2015 | 11:20 am
    So you’re looking to design a new logo for either your existing company or your brand new company and want it to keep up with contemporary design and keep it minimal. There are lots of incredible examples of minimal logos out in the world and we’re going to show you 20 minimalist logos for inspiration today […] Read more: 20 Awesome Minimalist Logos for Inspiration
  • Twitter’s New Periscope Live Streaming App

    Kirsty
    30 Mar 2015 | 10:45 am
      Twitter has launched a free spin off app that allows users to record and view live streaming audio and videos of themselves and their surroundings. In order to stream from their phone camera, users need just download the app, sign in with a Twitter account and follow the instructions to start recording their own video. […] Read more: Twitter’s New Periscope Live Streaming App
  • 5 Top Features Coming in iOS 8.3

    Luke
    30 Mar 2015 | 10:21 am
    So, despite iOS 8.2 only having been released just recently, simply adding in the Apple Watch application allowing users to connect to their new Apple Watch in the middle of this month, iOS 8.3 Beta 3 is already in developers’ hands and looks to be bringing some helpful improvements that look to make iOS8x a […] Read more: 5 Top Features Coming in iOS 8.3
  • Whoa! New Vector Smartwatch Has 30 Day Battery Life

    Kirsty
    27 Mar 2015 | 11:21 am
    Recent smartwatch launches have been slated for not having enough battery life to keep up with users’ demands. However, at the Baselworld watch show in Switzerland, Vector announced its new smartwatch models Luna and Meridian will have a battery life to outdo them all. The Vector smartwatch is cross platform and will work with Android, […] Read more: Whoa! New Vector Smartwatch Has 30 Day Battery Life
  • Does The Split Into Streams and Photos Mean The End For Google+?

    Kirsty
    27 Mar 2015 | 10:14 am
    Google+, Google’s attempt at a social network site, was launched four years ago with the hopes of rivalling Facebook and allowing Google users the chance to create a unifying profile across all services. One of the original motivations behind the social network was reportedly to gather information about users that could be used to target […] Read more: Does The Split Into Streams and Photos Mean The End For Google+?
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    EarnedWeb

  • Managing for Creativity: How to scale without hindering creativity?

    Bilal Jaffery
    4 Mar 2015 | 12:49 pm
    The beauty of a successful digital program is that it combines the creative inspiration of the artist with the analytic rigour of the scientist.I am often asked by my peers in various groups and councils on designing methodologies that allows scale but also doesn’t kill creativity in the process. Some assume that just building the process is enough and we can just force it upon everyone in our teams.The reality is that doing this with scale can be a very complex and complicated task but often necessary in order to build a profitable business.From my experience as someone who’s been…
  • The True Joy in Life

    Bilal Jaffery
    19 Feb 2015 | 2:19 am
    This quote really resonated with me today. And I hope it does it with you as well.This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can. I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life…
  • Digital Business, Powered by Data in 2015

    Bilal Jaffery
    18 Feb 2015 | 3:19 pm
    The modern digital enterprise is a collaborative, living and an engaged organism. It understands its market conditions and organizes itself in advance for it. It embraces change as its only constant.Enabling Natural Human InteractionsThe modern business is flatter than ever before. It makes its decisions in minutes, not months. It is bottoms-up vs top-down. The strategy is no longer a static document. It is ever evolving based on real-time interactions across the various internal and external channels.Sounds impossible?Global enterprise social software market (ESS) is expected to grow from…
  • IBM Watson’s latest legal play: End of Overpaid Lawyer?

    Bilal Jaffery
    17 Feb 2015 | 11:02 am
    Is this the end of the overpaid lawyer?Now that Ross exists, it may very well be. The computer system, which is based off of IBM’s Watson platform and developed by an amazing team at UofToronto can take any and all of your legal inquiries and spit out answers based on inputted data gleaned from legal documents, cases and statutes.Ross is just one of the many ways that Watson is being used to better the world using big data. IBM, for one, is using the smart system to make better poutine, of all things.Oh, and it also taught chefs new recipes at SXSW.The post IBM Watson’s latest legal…
  • 5 Critical Elements of Teams That Win

    Bilal Jaffery
    12 Feb 2015 | 11:30 am
    In a meeting yesterday, I was asked to define what a winning team looks like? What allows a team to win, over and over again?“There’s got to be a secret for a strong track record. A team that consistently over delivers. What should a leader look for?”, she asked. “It can’t be a fluke.”I replied,“A winning team plans better, trusts each other more and works even harder.”Crisis in a modern business — whether it be a startup or a large enterprise is inevitable. Budgets get cut, systems break, projects get delayed, legal issues arise, products…
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    Social Web Thing

  • Tips to Grow Your Email Subscriber Database

    Ben Cotton
    31 Mar 2015 | 3:53 am
    One of the most cost-effective methods to make contact with your target audience is email marketing. This is why Mailigen aims to increase the size of your email subscriber database and are willing to share some tips for doing so with you. You can easily grow your email database by following these eight proven methods: 1. Use an e-mail sign up form. You can add it to all pages of your website. It will provide great benefits to all those who subscribe, like expert tips, exclusive offers, news and more. 2. Use social media. Social networking sites like Twitter, Facebook and LinkedIn allow you…
  • Play Crossy Road for Real Fun

    Ben Cotton
    27 Mar 2015 | 7:48 am
    Are you looking for a free game that can provide you with adrenaline rushes? Play Crossy Road! Crossy Road is a game that will help you forget about your worries and have a great time. You do not have to spend any money at all to taste the flavor of Crossy Road as it is entirely free. Just get online and start playing this exhilarating game that never ends. Get across roads, save yourself from cars and other obstacles. Of course you can start all over again but the challenge is to cross roads without being hit by a variety of obstacles such as trains, cars and more. How to play? Playing…
  • Data Safety for Dublin Start-Ups

    Ben Cotton
    25 Mar 2015 | 12:06 pm
    Ireland has faced a difficult economic situation over the past years, but things are undoubtedly improving as it cements its place as a leading location for big businesses, as well as start-ups to set-up camp. This is because the digital world is changing the way business gets done. Now that the internet allows us to communicate via emails, video conferencing and social media, there is less of a need for businesses to set-up offices in big expensive capital cities. Places like London are a hub for many businesses, but they also are very expensive places to live. The price of renting an office…
  • SEO Tips to Boost Website Traffic

    Ben Cotton
    24 Mar 2015 | 11:44 am
    Search engine optimization (SEO) has changed considerably due to updates to Google’s guidelines. As you begin to move through 2015 and look to increase your site’s organic traffic, what is going to be most significant tactic to boost on-page search engine optimization? Below are some on-page SEO tips that you should be using in 2015: Optimize each webpage around a single keyword or topic The days of stuffing keywords are over, however, you still have to keep your webpages optimized around one main concept and keyword. Key phrases should appear in essential on-page components, such as…
  • Four Lessons from Four Years in Dublin

    Ben Cotton
    7 Mar 2015 | 5:47 am
    Today, I celebrate four years living and working in Dublin. A lot has changed in 1,461 days. I’m now working in-house, I’ve transitioned from public relations to marketing, and I’m also a married man. Much has changed in Ireland too. The Emerald Isle exited the recession, confidence has returned and many industries are recording growth. Ahead of this fabulous four year milestone I’ve been thinking about and reflecting on the knowledge I’ve gained during this period. I’ve come up with a mix of personal lessons, and things I’ve observed about doing business in Ireland, so…
 
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    Pro Blog Service

  • How to Get Discovered by Brands (GUEST POST)

    Erik Deckers
    17 Mar 2015 | 5:00 am
    How to Get Discovered by Brands (GUEST POST) This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf, a tool that ensures that brands connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators. Are you a blogger looking to be discovered by a brand for collaboration opportunities? We totally understand the challenges you’re facing. I’ve worked with a sizable number of bloggers in the past, having written a book on social media marketing with an entire chapter…
  • Four Personal Branding Secrets from Joy of Painting’s Bob Ross

    Erik Deckers
    2 Mar 2015 | 8:27 am
    Four Personal Branding Secrets from Joy of Painting’s Bob Ross One of my pleasures — I wouldn’t even call it a “guilty” one — is recording The Joy of Painting with Bob Ross on my DVR, and then taking a nap while I watch. Bob’s voice is so smooth, so relaxing, I’m often asleep before he finishes showing all the colors across the screen. If I could make three or four of them autoplay in a row, I’d slip into a coma. I’ve been watching the show for over 25 years (it started in 1983 and ran until 1994), because not only is he fun to watch, but…
  • Tax Deductions You May Miss as a Freelancer or Entrepreneur

    Erik Deckers
    10 Feb 2015 | 12:37 pm
    Tax Deductions You May Miss as a Freelancer or Entrepreneur If you’re a freelancer or small business owner, and you’re only using the 1040 form to do your taxes, you’re doing it all wrong. You’re missing out on some very valuable deductions and expenses you could take, and if you’re not using a professional, you’re leaving money on the table. If you find you owe taxes each year, you’re definitely not doing it right. My advice: find a tax professional you can trust and talk to them about using a Schedule C with your 1040. The general rule of thumb is,…
  • 12 Marketing Strategies Defined

    Erik Deckers
    27 Jan 2015 | 7:22 am
    12 Marketing Strategies Defined If you’ve ever wondered what all the different types of marketing — content marketing, inbound marketing, push marketing — actually mean, wonder no more. Here is the basic definition of what each of these are, and what they do. Marketing Style Definition Content Marketing Marketing Digital Marketing Marketing Direct Marketing Marketing Inbound Marketing Marketing Internet Marketing Marketing Mobile Marketing Marketing Online Marketing Marketing Outbound Marketing Marketing Push Marketing Marketing Relationship Marketing Marketing Social Media…
  • 12 Techniques to Improve Your Writing in 2015

    Erik Deckers
    6 Jan 2015 | 5:00 am
    12 Techniques to Improve Your Writing in 2015 It must be frustrating for beginning writers who want to hone their craft, but aren’t given much direction beyond “write every day,” and “read a lot.” It’s been my experience that if you want to improve your writing, you have to start with one tactic and do it every day. But which ones? What order should you do them in? Are they all important? Here are the 12 big ones I see a lot of beginning writers need to work on. We’ll start simply and move from there. Start with the first one, work on it all through…
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    Social Business Today

  • How to Start a Pinterest Board That Succeeds

    newsadmin
    31 Mar 2015 | 10:31 am
    By Kelsey LibertPublished March 31, 2015 Are your prospects on Pinterest? Do you want to start a Pinterest Board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. In this article you’ll find out how to develop Pinterest boards for your business. Discover how to start a successful Pinterest board. #1: Choose Keywords for Your Topics First, build a keyword list. Create a spreadsheet listing relevant main topics and then add subtopics. For example, if you’re…
  • How to Use Facebook Groups for Business

    newsadmin
    30 Mar 2015 | 10:39 pm
    By Ashley CoombePublished March 30, 2015 Are you looking for new ways to connect with Facebook fans? Have you considered starting a Facebook group? You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships. In this article you’ll discover three ways to use Facebook groups for your business. Discover how to use Facebook Groups for business. #1: Network With Dedicated Fans This Facebook group is made up of your most dedicated customers—people who believe in your company, products and…
  • How to Improve Your Email Marketing With Social Media

    newsadmin
    30 Mar 2015 | 10:43 am
    By Kristi HinesPublished March 30, 2015 Want to know how to grow your email list? Are you using social media to support your email list growth? If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits. In this article you’ll discover tips for using social media to improve your email marketing. Discover how to improve your email marketing with social media. What You Need to Get Started There are two things you ideally need to make most of the tips in this article. In general, both will help you grow your…
  • Meerkat vs. Periscope #socialtoolkit

    newsadmin
    30 Mar 2015 | 8:01 am
    by Jason Yarby on Mar 30, 2015 Social Toolkit 20: Meerkat vs Periscope Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Jason Keath and Jason Yarborough discuss the rise and debate of the popular live streaming social networks, Meerkat and Periscope, along with