Social Media

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  • 6 Apps That'll Make You Feel There Are 40 Hours in a Day

    Lisette Mejia
    20 Oct 2014 | 6:00 am
    Save up on minutes and hours.
  • Facebook News Feed: How to Respond to Facebook Changes

    Social Media Examiner
    Michael Stelzner
    17 Oct 2014 | 3:00 am
    Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.” More About This Show The Social Media Marketing podcast is an on-demand talk [...]This post Facebook News Feed: How to Respond to Facebook Changes first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • A Manifesto for Building Relationships in the Digital Era

    Brian Solis
    Brian Solis
    2 Oct 2014 | 11:12 am
    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to revisit our initial collaboration in a dedicated online series that told the…
  • Tip: The Vanilla Ice Rule of Content Marketing

    Social Fresh
    Jason Keath
    7 Oct 2014 | 3:45 am
    I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but I wanted to give you a quick preview first. Content envy is the pressure we all put on our businesses to publish a ton of content every day, to a ton of social networks, at a very high quality. One of the things that drives this are the content wealthy brands out there that CAN do this. Like Oreo, Coca-Cola, etc. We see how much great content they produce and we naturally want to…
  • Blogging as a State of Mind: Reflections on 10 Years of Blogging

    Charlene Li
    Charlene Li
    24 Sep 2014 | 11:01 pm
    Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind”. I still vividly remember the moment — my palms were sweating as I pressed the “Publish” button on my Typepad blog for the first time. I was excited, but nervous about what was going to happen. What would […] The post Blogging as a State of Mind: Reflections on 10 Years of Blogging appeared first on Charlene Li.
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  • How to Choose the Right Colors for Your Brand

    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
  • 5 Easy Tips for Terrific Titles

    Anna Guerrero
    16 Oct 2014 | 8:00 am
    When you think of your favourite book, movie or artwork, it’s the title that springs to mind. To the same effect, titles act like a hook in graphic design. They’re a feature element – so make sure they stand out! Learn how to align titles within your designs to make sure they look great in the limelight. 1Centre align your title Make your title the central focus of your design by aligning it in the centre of your composition. This works well with background images that aren’t too busy. For example, see the clear ocean image above. 2Right align your title Copy space…
  • Canva Launches iPad App to Bring Amazingly Simple Design to Your Fingertips

    Zach Kitschke
    15 Oct 2014 | 4:00 am
    We’re very excited to today announce the launch of the Canva app for iPad. The app brings together a simple drag-and-drop design interface with a library of more than one million photographs, graphics and fonts, and it makes creating graphics fast and easy. “Canva makes graphic design amazingly simple for everyone, allowing any idea to be beautifully presented in print or online,” said Canva CEO Melanie Perkins. “We are excited to extend this experience and now allow people to design at home, in the office or on the go.” “In the past year since our launch we have been overwhelmed…
  • Font Pairing Basics

    Anna Guerrero
    8 Oct 2014 | 1:00 pm
    Beginners: think of learning font pairing skills as your express ticket to next-level design. When used creatively, this bombshell skill holds the potential to make your designs look professional, read flawlessly, and capture the essence of your content with impact! To follow on from learning how to use fonts effectively, here we explain how different fonts can be used to complement each other. This skill is relevant to all design types that use text, from Facebook marketing graphics to album covers for artists. These five tips will provide you with the basic skills you’ll need to…
  • How to Create More White Space in Your Designs

    Anna Guerrero
    7 Oct 2014 | 10:00 am
    Let’s start by addressing the elephant in the room – white space isn’t actually white. Don’t be fooled, it’s a common misconception that prevents many people from utilising this awesome design principle! White space can be any area within a design that is free from text, images, or embellishments. Designers love it because it can help create grouping, emphasis and improves legibility. Action these tips to create more white space in your designs. It’s amazing a small adjustment can make a big difference! 1Deliberate white space   Don’t be afraid to leave large areas…
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    Social Media Examiner

  • How to Research Your Competition on Facebook

    Andrea Vahl
    20 Oct 2014 | 3:00 am
    Are your competitors getting massive reach and engagement on Facebook? Would you like to learn the secret of their Facebook success? While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition. You may get ideas on how to tweak your own posting strategy to build [...]This post How to Research Your Competition on Facebook first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Google+ Profiles and Pages for Better Visibility

    Megan Conley
    20 Oct 2014 | 2:00 am
    Are you using Google+? Have you optimized your profile and page so your message reaches the most people? It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach. In this article I’ll share three tips for optimizing your [...]This post How to Use Google+ Profiles and Pages for Better Visibility first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Stickers: This Week in Social Media

    Cindy King
    18 Oct 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings Stickers to Comments: “Just tap the smiley face icon in the bottom-right of any comment field to pick [...]This post Facebook Stickers: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook News Feed: How to Respond to Facebook Changes

    Michael Stelzner
    17 Oct 2014 | 3:00 am
    Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.” More About This Show The Social Media Marketing podcast is an on-demand talk [...]This post Facebook News Feed: How to Respond to Facebook Changes first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Achieve Content Marketing Success: New Research

    Patricia Redsicker
    16 Oct 2014 | 3:00 am
    Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing [...]This post How to Achieve Content Marketing Success: New Research first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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  • Mosquitos Beware, DDG Is Coming For You

    Sam O'Keefe
    20 Oct 2014 | 9:36 am
     Malaria, a disease rarely found in the US, is a global epidemic, with 219 million cases reported by the CDC in 2010. Caused by a parasite and spread from person to person via mosquito, the disease easily go undetected in its early stages with symptoms that mirror those of the flu. Early detection of Malaria is critical to treatment but is done too infrequently or too late, usually due to… Read More
  • The Oscult Is An iPad-Connected Ultrasound Machine

    Jordan Crook
    20 Oct 2014 | 9:24 am
     Healthcare in developing nations is a problem just aching for a solution. But it’s a big problem. Chipping away at that predicament is a company called Oscadi. Oscadi has created a piece of hardware, called Oscult, that allows you to perform an ultrasound by simply plugging their device into an iPad. The company claims that up until now, more than 60 percent of the world does not have… Read More
  • Giftgaming Gives You Power-Ups In Exchange For…Giving You Real-World Discounts

    Josh Constine
    20 Oct 2014 | 9:09 am
     Giftgaming is a win-win-win that helps you win. Advertisers get exposure, developers get paid, and you get free virtual goods in mobile games plus coupons for discounts on meatspace purchases. Today, Giftgaming launched its service onstage at the TechCrunch Disrupt Europe in London. When you’re playing a mobile game like Fluid Football, you’ll be able to tap a Giftgaming icon for… Read More
  • Microsoft Wants You To Doodle As You Scoot

    Alex Wilhelm
    20 Oct 2014 | 9:01 am
     If you own a Windows Phone, and you use Skype, and you are willing to update the Skype app on your Windows Phone, and you want to update the Skype app on your Windows Phone so that you can use the new Skype for Windows Phone feature, today is a pretty good day. Well, it is if you want to draw inside your newly updated Skype app on your Windows Phone device. Read More
  • Punchbowl Takes On Evite With A Redesigned Site, New Kids’ Brand Partnerships

    Sarah Perez
    20 Oct 2014 | 8:55 am
     Party planning resource and digital invitations provider Punchbowl is coming out swinging against rival Evite today with a full-page ad in the L.A. Times designed to kick off a marketing campaign aimed at encouraging users to ditch the older service. The move comes at a time when Punchbowl has just snagged a large handful of new brand partnerships from major players, including Sesame… Read More
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  • World's Oceans Set All-Time Heat Record for Third Time This Year

    Andrew Freedman
    20 Oct 2014 | 9:40 am
    For the third month this year, the world's oceans set a record for the warmest they have ever been since at least 1880, the National Oceanic and Atmospheric Administration (NOAA) reported on Monday September had the highest global average sea surface temperatures of any month on record since instrument record-keeping began, with a global average temperature of 61.1 degrees Fahrenheit. This was warm enough to set another milestone that had already been set two previous times this year; the average global sea surface temperature was so warm in September that it broke the all-time record for the…
  • John Oliver Improves the Supreme Court With Dogs

    Tricia Gilbride
    20 Oct 2014 | 9:20 am
    The Supreme Court won't allow cameras to capture their judicial arguments because they don't want their words taken out of context. They do, however, release audio footage, which John Oliver gently reminds them is just as (if not even more) dangerous. Inspired by national treasure Keyboard Cat, Oliver synced up audio from SCOTUS arguments with footage of adorable dogs in judges' robes. Justice Scalia is, naturally, a bulldog, while Justice Alito makes moves on Justice Kagan, who will not sit still Last Week Tonight uploaded raw footage of the dogglegangers and encourages viewers to do their…
  • 'The Hunger Games' Is the Next Film Franchise With a Google Promotion

    Josh Dickey
    20 Oct 2014 | 9:18 am
    LOS ANGELES — Are Google and Hollywood, like, an item now? Anyone else notice these two have been getting a lot cozier lately? Several weeks after Christopher Nolan's Interstellar became the first official movie website co-created by Google, Lionsgate has partnered with YouTube to promote The Hunger Games: Mockingjay – Part 1 with "District Voices," the latest campaign from Google’s Art, Copy & Code incubator. SEE ALSO: Being a YouTuber Is Now a Real Business The five-part video series features different popular YouTube creators whose channel "aligns with a specific…
  • China Intercepts iCloud Logins in Apparent Attempt to Steal Passwords

    Lorenzo Franceschi-Bicchierai
    20 Oct 2014 | 9:11 am
    Chinese authorities are attacking users who are connecting to Apple's iCloud website in what appears to be a surveillance push to steal users' login credentials, according to a Chinese censorship monitoring group. In the attack, which was first reported on Saturday, less than 24 hours after the new iPhone 6 went on sale in China, connections to were hijacked and stripped of the usual encryption that prevents hackers and government spies from intercepting the username and password typed by someone connecting to the site. See also: Can an Android App Defeat China's Internet Censors?
  • Pro Tip, Online Daters: Don't Sneak Into Your Ex's House by Chimney

    Brian Koerber
    20 Oct 2014 | 9:10 am
    That's not Santa Claus in your chimney, it's that girl you met online. Search and rescue crews had to remove a woman who was stuck in a chimney early Sunday morning in Thousand Oaks, California, reports See also: 10 Worst Types of First Messages in Online Dating The woman, 30-year-old Genoveva Nunez-Figueroa, was allegedly attempting to enter the home of a man she met online named Lawrence, who preferred to not reveal his last name. Lawrence told local reporters that the two went on a few dates, but he had recently ended their relationship. #ThousandOaks #entrapment FFs have reached…
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    Charlene Li

  • Fun Foray: Electric Vehicle Test Drive

    Charlene Li
    16 Oct 2014 | 11:03 am
    Occasionally, I’ll depart from my usual writing about business and technology and post about something more personal, which I call a Fun Foray.  I recently had the opportunity to test drive an electric vehicle (EV) over the weekend — a Chevy Spark — thanks to the Experience Electric #TheBetterRide program. Background: I’m an ardent hybrid owner […] The post Fun Foray: Electric Vehicle Test Drive appeared first on Charlene Li.
  • My TED Talk: Leading in the Digital Era

    Charlene Li
    13 Oct 2014 | 10:59 am
    I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title of my talk was “Giving Up Control: Leading in the Digital Era”. One key data point from Gallup […] The post My TED Talk: Leading in the Digital Era appeared first on Charlene Li.
  • Blogging as a State of Mind: Reflections on 10 Years of Blogging

    Charlene Li
    24 Sep 2014 | 11:01 pm
    Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind”. I still vividly remember the moment — my palms were sweating as I pressed the “Publish” button on my Typepad blog for the first time. I was excited, but nervous about what was going to happen. What would […] The post Blogging as a State of Mind: Reflections on 10 Years of Blogging appeared first on Charlene Li.
  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer

    Charlene Li
    9 Sep 2014 | 9:49 pm
    While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […] The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li.
  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
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    Sensei Marketing

  • Owning the Customer Experience is a Marketing Function

    Sam Fiorella
    6 Oct 2014 | 7:36 am
    The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been slow to change. According to consulting firm Deloitte, the influence and agenda of marketing executives have expanded, yet their organizational context has not fully caught up — they often have only indirect input on many of the critical customer and marketing-related decisions enterprises need to make. Navigating these tensions is what today’s chief marketing officers (CMOs) face. Clearly, there’s a conflict at the core of marketing…
  • The Friday Trifecta: Starbucks, Coke, and Southwest Airlines [Case Study]

    Sam Fiorella
    2 Oct 2014 | 9:01 pm
    This is the first in a weekly series of articles that will highlight three marketing case studies that have captured the attention of the Sensei Marketing team and should capture yours as well. This week’s theme is corporate branding. 1. Starbucks Launches First Brand Campaign Starbucks has always shined a light on its products – never its brand –  in advertising campaigns. Until now. For the first time, Starbucks has launched a brand campaign titled “Meet Me at Starbucks,” which features a six-minute documentary-style video about the day in the life of Starbucks. The mini…
  • Crowdsourcing: Customers Don’t Always Know Best

    Sam Fiorella
    1 Oct 2014 | 3:01 am
    In 1985, the Coca-Cola Company, in a move that is still hotly debated today, concocted a new Coke recipe in hopes of reinvigorating interest in its number-one selling soft drink. Logic dictates that when a product is number one, you don’t mess with it.  The problem, however, was that Coke’s market share had declined to only 24% in 1983, down from a commanding 60% in 1945.  Competition from rival Pepsi was steadily eroding Coke’s dominance in the now famous cola war. As a result, in 1985, almost 99 years after Dr. John Pemberton first created the Coke formula, the company scrapped the…
  • Planned Spontaneity: Twitter’s New Advertising Program

    Sam Fiorella
    29 Sep 2014 | 4:57 am
    AdAge conducted an interview with Ross Hoffman, Twitter’s director of brand strategy, that revealed the social network’s plans to, well, plan social engagement spontaneity.  A program called Hatch is a new initiative within Twitter’s ad team, which is essentially a stable of marketers that work with brand advertisers to plan ad campaigns months in advance of major events such as the Grammys, or more local events like product launches.  In short, it looks forward to times where Twitter’s activity volume around a specific topic will be high and creates strategies that will help brand…
  • The Principle of Reciprocity and Influence Marketing

    Sam Fiorella
    24 Sep 2014 | 10:56 am
    Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is received.  People feel a sense of obligation to do something for you when you’ve done something for them. Reciprocity affects us every day.  Have you ever: Invited someone to your wedding because they invited you to theirs; bought a Christmas gift for someone because they bought one for you; donated money to an organization or subscribed to a magazine/newspaper because they offered a free gift? When done…
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    Social Media Today

  • True Confessions of a Social Media Professional

    Mandy Edwards
    20 Oct 2014 | 6:00 am
    I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro.The rookie is the new kid on the block. Whether they’ve landed their first job at a company or have been hired by their first client, they are the newest ones in the field.The wannabe talks the talk but doesn’t walk the walk. You know, they explain their lack of followers by saying they spend all their time on their clients. Yeah, right.The actual pro is the one who knows what they are doing, have a roster of clients who love them (most days), either heads up social media for a…
  • The 15 Best Browser Extensions to Improve Your Social Media Marketing

    Kevan Lee
    20 Oct 2014 | 6:00 am
    There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL. And then, one day, someone shows you a browser extension that completely rocks your world for the better.I'd love to share some of those world-rocking browser extensions with you today. There're several great options out there to supercharge your browser and streamline the tasks you keep coming back to. Got a favorite browser extension that you use for social media marketing? I'd love to hear…
  • 5 LinkedIn Tips for B2B Brands

    Ekaterina Walter
    20 Oct 2014 | 5:00 am
    B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company pages. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities. 1. Get connected: start a groupLinkedIn claims its members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining a group, why not start your own…
  • Auditions, Social Media and Blogging May Help the Long-Term Unemployed

    Kayla Minguez
    20 Oct 2014 | 5:00 am
    The high unemployment rate in the United States is something that many people have been working hard to improve. Recently, many companies have started turning towards techniques that some people may consider unconventional to find good candidates for open positions. Thankfully, many of these initiatives are specifically geared towards people who have been unemployed for long periods of time, who tend to have an especially difficult time finding work again.Below are just a few such techniques that are being used to assess and hire previously unemployed people.A Coursework and…
  • Why Marketing Evolution Is Failing in the C-Suite

    Daniel Newman
    20 Oct 2014 | 4:00 am
    You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year.  After carefully considering the seismic shift that is happening across the digital web, the team has come back and said it is time to eradicate the marketing of old. Doing things differently is the only way. Our brand doesn’t need another year of stagnation pouring money into old media. Paid media has its place, but the time has come where people are building relationships with brands due to reasons greater…
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    Social Media Explorer

  • Getting Past the Social Echo

    Tracey Parsons
    20 Oct 2014 | 3:00 am
    Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I have called this delineation listening to respond (branded listening) and listening to understand (category listening). And here’s the big problem, when you are listening to just your brand, all you can hear is the echo of your own voice. Brands are creating more and more content each day and this content is being shared on their social channels…
  • ICYMI: From Killer Clowns to Snoop Dogg

    Jay Kelly
    17 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. Like a page ripped out of a Stephen King novel, maniacal clowns have been spotted roaming the streets of a California town. While the viral spread of killer clown sightings is awesome, knowing that it was just a photography project makes it a little less fun. In a blatant case of age discrimination, Facebook has forced centenarian Anna Stoehr to lie…
  • Four Things My Four-Year-Old Has Taught Me About Social Marketing

    Matt Hollowell
    16 Oct 2014 | 3:00 am
    My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketing lessons she has taught me (to the tune of Frozen; apologies in advance). Engagement Is Everything “It doesn’t have to be a snowman” There are many things that Jasmine needs: sustenance, protection, attention, reliability, and love to name just a few. And your audience needs the same (regular content, customer service, responses,…
  • Could Lean Rapid Prototyping Increase Your Marketing ROI?

    Nichole Kelly
    15 Oct 2014 | 3:00 am
    One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it costs too much money to implement an idea before they know whether it will generate a positive ROI. Marketers want a quick and efficient way to test before slamming large budgets behind an idea that may not deliver a positive return on investment. Enter Lean Rapid Prototyping. We’ve been using a Lean Rapid Prototyping Approach for the last year…
  • Love & Measurement: A Startup Case Study

    Tracey Parsons
    14 Oct 2014 | 3:00 am
    Measurement scares the snot out of a lot of marketers. I’ve written about it here and here, in case you forgot. Sometimes is scares me, too. The thing about tracking things is you never know what you’re going to see. It’s like stepping on a scale. When you know it is going to be bad, you won’t look at it. When you know you’re doing awesome, you can’t wait to peek. But, sometimes, you’re not sure how you’re doing. On those days, it just feels better to guess. Because guessing means you can’t see the holes in your product or campaign’s funnel. And that means you don’t have…
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    Social Media Era Of Poking

  • 7 NEW Social Media Solutions to Grow Your Business

    16 Oct 2014 | 8:03 am
    When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Pinterest Messenger Pinterest users send over two million pins each day. With so much engagement on Pinterest, it’s hard to ignore their newest feature – Pinterest Messenger. The messenger feature allows people to chat…
  • How Cultural Marketing Is Different From Consumer Insights

    Jure KLEPIC
    15 Oct 2014 | 7:44 am
    Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves out the cultural factors that influence and often change consumer behaviors. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present…
  • What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

    Jure KLEPIC
    6 Oct 2014 | 5:56 am
    While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. For a long time, this segmentation worked, too. Back when there were three television networks, one newspaper in every city, and clearly defined radio stations, it was easy to generalize that…
  • Applying Anthropology Concepts to Business Models

    Jure KLEPIC
    30 Sep 2014 | 6:55 am
    Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.  Broadly speaking, anthropology is a study of humans that draws upon knowledge from both the social sciences and the biological sciences. An anthropologist may even need an understanding of social sciences and the humanities in order to posit theories and conduct research. Under this…
  • Social Review Sites: How to Navigate Them

    29 Sep 2014 | 5:51 am
    Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Then yet again, nearly every ecommerce site has a place for product reviews for everything under the sun. Like it or not, these reviews can make or break a…
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  • Be a Better Blogger by Doing as Little as Possible

    Stacey Roberts
    19 Oct 2014 | 9:22 am
    When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re promoting those posts to your Facebook, Twitter, Google+, you’re ensuring all posts have a Pinnable image, and you’re Instagramming the behind-the-scenes for your followers. You’re working hard, commenting on other blogs, finding interesting things to retweet, staying up half the night with your editorial calendar, reading sites like this one…
  • Top Five Things to Learn from the Greggs vs Google Twitter Debacle

    Stacey Roberts
    16 Oct 2014 | 9:47 am
    This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. As a relatively low-budget food chain, they are a popular target for online abuse. As a result, they have already developed a robust strategy for dealing with complaints and controversy: Things turned particularly sour in August, when the Google algorithm accidentally replaced the official Greggs logo with a highly offensive…
  • How Blogging In College Got Me My First Job

    Stacey Roberts
    15 Oct 2014 | 5:07 pm
    This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I typed my first post on my new study abroad blog. You know the saying, “the rest is history”? Well, that cold January day is a big part of where I am today because my little study abroad blog helped determine my career and land my first job. Here’s how I did it. Getting Started with my Travel Blog All my friends that had spent time in Europe…
  • Your Blog as Part of an Overarching Business Strategy

    Guest Blogger
    14 Oct 2014 | 5:05 pm
    This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study, 62% of respondents claimed to run a company blog. A number which has consistently grown from 52% back in 2009. Today is also not the first time somebody tells you a blog will bring several advantages to your business. You’ve heard professionals tell you that writing blog posts gives you the opportunity to leverage the human side of your business. Or to showcase…
  • How to Write Successful Emails (and Improve Open Rates)

    Guest Blogger
    13 Oct 2014 | 9:13 am
    This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire. Strategy combined with creativity creates amazing profits and engagement. What’s the best way to write successful emails? You must think as if you’re the receiving email user. What would you hope to see? As an email user I look for emails that do one of the three if not all three:   Connect with me Add value to my life Helps me reach my…
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    Scott Monty

  • This Week in Digital - October 17, 2014

    17 Oct 2014 | 7:36 am
    HBO Goes digital in a move that may presage wholesale change in television, McDonalds gets more vocal, LEGO ends promotion after Greenpeace protests, Stickers are all the rage on Facebook, Twitter explains its suggested tweets strategy, social login rates across the web, improving how we value data, Whisper tacitly admits it's not so anonymous, Uber and Lyft claim another victim, the power shift between CIO and CMO, crafting a global digital strategy and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a…
  • This Week in Digital - October 10, 2014

    10 Oct 2014 | 6:55 am
    Amazon goes brick and mortar, New York's quick takedown of ad executions, Comcast gets a customer fired, music listening habits of Americans, Facebook gets into geofenced advertising, anonymous apps and healthcare, fired Reddit employee gets owned by Reddit CEO on AMA, how to combat "content shock," the ice cream principle of search and social, marketing skills of the future, global digital statistics and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the…
  • How The Atlantic Devalues Social Media

    8 Oct 2014 | 7:46 pm
    The Atlantic doesn't know who's running its Ello account.While that's slightly amusing, it's not the point of this post. There's a more insidious undercurrent in the Atlantic article - one that isn't quite accurate and misses a point. But in two paragraphs, the article does an excellent job of summing up nearly everything that's wrong with social media.Here are the paragraphs in question:Firstly, brands...will always stampede towards the Next New Network. Most companies (including ours) now pay people to focus entirely on social media, whether in-house or through a variety of third-party…
  • This Week In Digital - October 3, 2014

    3 Oct 2014 | 5:15 am
    A short history of marketing, Advertising Week summed up, job cuts at the New York Times, the seven deadly sins of social media marketing, the world of Facebook is on Atlas's shoulders, Twitter partners with MIT, getting out of the measurement rut in digital, tips for keeping your great employees, TV secrets to inform your content marketing, PR should stand for people and relationships, a review of the crowds on El Loco and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events…
  • Negativity and the Competition

    29 Sep 2014 | 8:38 am
    With all of the recent chatter and excitement about Ello, it's been a great opportunity to pause and consider the business strategy.As a review, Ello's manifesto states that the site will not be ad-supported and will not share users' data. Those are the two main points of its strategy.Many are welcoming this (although a number of people are skeptical about the likelihood of that business model being sustainable and even dismissive of the founders' efforts), as the presence of brands on certain sites (most notably Facebook) has been of concern of late.Whether or not Ello is here for the long…
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    Social Fresh

  • Tip: The Vanilla Ice Rule of Content Marketing

    Jason Keath
    7 Oct 2014 | 3:45 am
    I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but I wanted to give you a quick preview first. Content envy is the pressure we all put on our businesses to publish a ton of content every day, to a ton of social networks, at a very high quality. One of the things that drives this are the content wealthy brands out there that CAN do this. Like Oreo, Coca-Cola, etc. We see how much great content they produce and we naturally want to…
  • The Top 10 Corporate Blogs of 2014

    Nick Cicero
    2 Oct 2014 | 3:30 am
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In anticipation of the upcoming Social Fresh Conference in San Diego later this month, we put out a call to you, our Social Fresh community, asking for nominations for the best company blogs of 2014. The submissions came in fast and furious. In total, nearly 100 company blogs were nominated.  After narrowing the first round of nominations down to the top 20, we recruited a team of expert judges who took their time to scour through each finalist’s blog. They looked at three main categories: Calls To Action - Is…
  • Tip: The Secret To How Buffer Creates So Much Awesome Content

    Jason Keath
    30 Sep 2014 | 3:45 am
    Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer, Kevan Lee, recently shared how they generate so much high quality content. Buffer writes 4 or more 1,500 word blog posts every week. Their content regularly goes viral with thousands of social shares. Here are some of the key tips and tools Kevan and the Buffer team use to keep the quality up on such a rapid pace. 1. Spend More Time On Your Posts Each Buffer blog post takes…
  • A Masterclass In Social Marketing: 7 Tips From The Experts

    Jason Keath
    26 Sep 2014 | 6:07 am
    Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips these social media leaders brought to the stage at Social Fresh. Grab one of these recommendations and incorporate it into your digital marketing today. Also, be sure to join us in San Diego on October 28-30 for our next round of expert presentations at Social Fresh WEST 2014. 1. Turn Your Data Into Timely Charts – Josh Karpf This tip from Josh…
  • Tip: Data isn’t sexy, but visual storytelling is

    Jason Keath
    23 Sep 2014 | 4:14 am
    I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful for your business. Spotify noticed a huge spike in conversation on social around a song featured in the Breaking Bad finale. After the episode aired, the number of people listening to the song, “Baby Blue,” rose 9,000%. So they pulled the data together and created a chart tracking how engagement around the song spiked during and after the finale. And they…
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    Michelle Lamar

  • Customer Testimonials Powerful

    Michelle Lamar
    6 Oct 2014 | 1:42 pm
    Customer testimonials are a great way to show proof of concept for your product or service. This is especially important in technology and telecom, as the solutions your team is selling are often ahead of the curve. Testimonials are a core-part of direct-marketing success because they are real comments from real customers. Entrepreneur magazine points out the best reason to utilize customer testimonials: Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and…
  • Top Innovation Quotes

    Michelle Lamar
    9 Jan 2014 | 6:32 am
    Adaptability, change and ambiguity are the the new normal in today’s marketplace. The ability to change and innovate are at the core of most  successful businesses. From famous scientists to business leaders, the message is the same: change is hard but it’s necessary. Here are a few of my favorite quotes about innovation: “We cannot solve a problem by using the same kind of thinking we used when we created them.” -Albert Einstein “If you always do what you always did, you will always get what you always got.” -Albert Einstein “You miss 100 percent of…
  • Love of Your Life: Smartphone or Spouse?

    Michelle Lamar
    5 Jan 2014 | 2:08 pm
    If actions are more powerful than words, many people should be married to their smartphones.  According to study by O2 and Samsung, we now spend more time on our smartphones than with our life partner. That works out to be about one-third less time spent with the love of your life. O2 and Samsung surveyed 2,000 adults about their smartphone habits–a few more tidbits from the research: -24 minutes every day browsing the internet -16 minutes every day surfing social networks According to Social Media Today, 2014 is the year mobile goes mainstream: Every website needs to be optimized for…
  • 38% of Kids Under Age 2 Use Mobile

    Michelle Lamar
    4 Jan 2014 | 3:52 pm
    Some toddlers are using mobile devices before they can form full sentences. According to research from Common Sense Media, 38% of children under the age of 2 have used a mobile device for playing games or watching videos.  Common Sense Media’s research paper  “Zero to Eight: Children’s Media Use in America” also reports: Nearly 52% of 5- to 8-year-olds have used a mobile device and by the  age of 8, 72% of children have used a smartphone, tablet or similar device. In December 2013, the National Center for Families Learning (NCFL) and the Center on Media and Human…
  • M2M Technology for Hangers Cleaners

    Michelle Lamar
    6 Jun 2013 | 6:39 am
    Machine-to-Machine or M2M communication is a huge opportunity for business growth. Our world is becoming more connected every day. M2M communication enables the flow of data between machines and machines and ultimately machines and people. If you think M2M communication is used only by Fortune 100 companies or that it might be too expensive…think again!  Businesses of all sizes are utilizing M2M technology to work smarter and save money.   A recent case study shows how businesses can use M2M communication to gain immediate impact. Case Study – Hangers Cleaners Hangers Cleaners…
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  • What I learned about email marketing after losing $135,000 a day

    Noah Kagan
    7 Oct 2014 | 6:06 am
    6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer. Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players. Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more. Then one day Facebook banned us. Sayonara Gambit Within 24 hours, our daily revenue dropped from $150,000 to $15,000. Imagine losing an extra $135,000 every day! We…
  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
  • We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

    Paul Shapiro
    9 Sep 2014 | 7:13 pm
    This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on…
  • Are things happening to you or are you making things happen?

    Noah Kagan
    2 Sep 2014 | 1:25 pm
    There is one key difference I’ve noticed among successful business owners and the “wantreprenuer” crowd. One group is waiting for the right _______ (fill in the blank). And the other group decided to make things happen for themselves. Period. I’ll let you take a lucky guess on which group is successful. Today, I want to show you three perfect examples of what it looks like to “make things happen” for yourself. Example 1: James Clear is a good friend and an impressive business guy. He’s built a number of businesses and travels the world taking incredible photographs. He was in…
  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
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  • Digital goldmine: Using data to strike it rich with consumers

    Lisa Pearson
    17 Oct 2014 | 9:02 am
    In a recent video “open letter,” Fast Company’s Jason Feifer issued a challenge to Facebook: “I will give you all of the data you want about me…and, in return, I want a screen full of ads that I actually want to see. Can you do that? I don’t think that you can.” His point is more nuanced, though, than simply pointing out that the advertising most of us see on Facebook—indeed, across much of the Web—often misses the mark of our interests. “Do not worry about these people collecting your data because, quite frankly, they have no idea what to do with it,” he says. There is…
  • Video: Bazaarvoice CMO Lisa Pearson at Advertising Week

    Brent Robinson
    15 Oct 2014 | 11:41 am
    On October 2nd, Bazaarvoice Chief Marketing Officer Lisa Pearson was invited to speak at Advertising Week. During the session, Jim Joseph, Chief Branding Officer for Cohn & Wolfe, sat down with Lisa to discuss the notion of  'frictionless commerce.' The title of this talk was Shopping in 2020: The Future of Connected Commerce. As we enter a new era in commerce, consumers have new expectations of their experience. In a word, they want it to be frictionless. To deliver truly frictionless commerce – a customer journey with no road blocks or inconveniences – businesses must focus on…
  • Why festival mobile apps stink more than the porta-potties

    Summer Daoud
    15 Oct 2014 | 6:36 am
    Having just come off 3 fun, but exhausting days at the Austin City Limits (ACL) music festival, I shouldn’t be losing any of my precious Sunday night slumber thinking about how I could have “fested” more efficiently. Yet as a tech marketer, I find myself awake and irrationally angry at the money spent on ACL, when they clearly phoned it in - pun intended - on the official mobile app. I’m not just picking on C3 Presents here, as they used the same technology that powered the Olympics and SXSW, and no one has truly harnessed the power of 75,000 phones moving about a festival or large…
  • Why banks need user-generated content in their marketing

    Brent Robinson
    7 Oct 2014 | 8:47 am
    When did celebrities become the default spokesperson for the banking industry? Every credit card or mutual fund commercial I see features a person from television or film. There is even a Buzz Feed-style article ranking The Top 10 Biggest Celebrity Bank Promotions. As much as I like Alec Baldwin and Tommy Lee Jones, I do not want to base a major financial decision on something they are pitching me during The Today Show. I want to know what real people think of a product or service. That is why word-of-mouth marketing is effective; it addresses an inherent desire within us all to know what…
  • How retail banks can win social

    Brent Robinson
    30 Sep 2014 | 7:10 am
    Let’s face it: retail banks have a very hard time differentiating themselves from each other. They all seem to offer different products and services, yet I cannot tell the difference between this bank or that one. Just a short time ago, there was a human interaction between a consumer and a teller in the bank. Thanks to the emergence of online banking: those days are long over. Shoppers today can do more from their smartphones than they ever could in a bank drive-through. Just like any other customer service interaction, when people had positive or negative experiences they told their…
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    12 Most

  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
  • 12 Most Game-Changing Lessons for Entrepreneurs

    Mani Canaday
    29 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mani Canaday   When I was a brand new entrepreneur, I had the good fortune of receiving a lot of great advice from people with more experience. I also learned a lot through trial and error. In the spirit of sharing and camaraderie, these are the lessons I’ve found to be the most helpful: […]
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  • Bravery is Contagious

    Chris Brogan
    9 Oct 2014 | 7:04 am
    I recently watched my friend, Matt Ridings give a very personal speech, wherein which he talked about culture and how culture is living content. It was mind-blowing especially insofar as how Matt told a very personal story and then a story everyone over twelve years old knows. In the process, though the speech itself was magical, I just kept thinking about the bravery Matt demonstrated in telling the tale the way he wanted to tell it. Bravery is Contagious Yesterday, I gave a speech at PubCon wherein which I decided to tell an audience of hardcore Internet marketers about the vital importance…
  • Building a Culture of High Performance Training

    Chris Brogan
    6 Oct 2014 | 9:47 am
    In working through my new course, The Owner’s Heart, we had to understand what was required for an owner to have a successful journey from a life (and job) being led by others to picking up the capabilities and connections required to own your choices and your business as well. Just like it says here at [], “you can’t own your business, until you own your life,” I knew that I had to explain how one moves from that sense that you’re not quite making it to that deeply-felt knowledge that you’re on the path towards what you want to accomplish.
  • Work Life Balance?

    Chris Brogan
    23 Sep 2014 | 6:58 pm
    I just finished watching a documentary on Paul Levesque, better known as Triple H, a professional wrestler, now helping shape the WWE and sports entertainment. In it, the recurring theme was that Paul had a very strong work ethic, that he pushed harder, worked harder, did more than those around him. His intense level of dedication to his work brought him the success that he earned throughout his career. Lots of people argue that it’s difficult to reach those levels and still have a life or a family. Anyone who works hard is often cautioned that it will ruin your relationship, that…
  • What I’ve Come to Learn About Learning

    Chris Brogan
    17 Sep 2014 | 3:15 pm
    I’ve come to learn that I’m somewhat different than other people when it comes to learning. I’m there for the candy bar, not the wrapper. And yet, I understand it, after the fact. Let me explain. People Want Their Learning to LOOK Very Formal In my experience, I find that the best lessons I’ve ever learned came during “between official moments” experiences, after hours, in the back rooms, quietly over coffee somewhere, or in other very informal places. When we talk openly versus with all the polish is where the best lessons come, OR SO I BELIEVE MYSELF.
  • My Take on Inbound Marketing

    Chris Brogan
    16 Sep 2014 | 5:29 am
    I’m presenting at Hubspot’s Inbound conference today, which marks my second time there with about six years distance in between. Has anything changed? No. Yes. But it would depend who you ask. There have been some really smart posts about the future of inbound marketing. I want to give you a simpler take than all that. The Value of Inbound Marketing Jacqueline and I completed our first Spartan race in August of 2014. Note that I say “first.” This is your first clue that the organization is doing something right. My friend, Chad, just completed what’s called a…
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  • Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?

    David Armano
    19 Oct 2014 | 5:47 pm
    Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a taxi or spending a portion of your day underground don't appeal to you. You're active and enjoy finding ways to incorporate e exercise in your day. You come across a bike sharing station with blue bikes and an interactive kiosk that helps you decide where you should go next. You use your credit card to obtain a bike and you're off and running, feeling a sense of empowerment that you've taken matters…

    David Armano
    26 Sep 2014 | 10:31 am
    I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected with others, ultimately building an audience and a real time stream I could dip in and out of whenever I wanted to. That was 2007. Fast forward to 2014 and it's not Twitter my network is talking about—it's "Ello", a social network built on the promise that it won't touch your data nor will it ever give in to advertising. Its manifesto is posted in plain sight on the…
  • 5 Ice Bucket Envy Filled People To Avoid

    David Armano
    18 Aug 2014 | 9:20 am
    Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it seemed like the right thing to do.  Is the infamous "Ice Bucket Challenge" working? According to the New York Times, the campaign has raised over 13 million dollars compared to the 1.7 million raised last year at this time. So is there a down side? According to my social feeds—kind of. While I don't agree with them, here's a snapshot of some of the feedback I've seen in addition to the…
  • Should You Help Someone You Don't Know? Yes.

    David Armano
    14 Aug 2014 | 1:41 pm
    Meet Justin Levy.I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update on social media caught my attention and hasn't lost it since. Recently, Justin posted the following: And since then, he's undergone one of several surgeries for his shoulders which were both badly injured due to the violent nature of the seizure. To make matters even more unnerving, a brain tumor has been found and he's scheduled to have the majority of it…
  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
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  • Hashtag Round-Up (Sports Edition): #FreeSimmons & #ThatsWhatCountryBreakfastDo

    Alan Rapp
    8 Oct 2014 | 12:09 pm
    Taking a look at look at a couple sports-related Twitter topics we see examples of how fans jumped on-board bandwagons to support both a suspended sports journalist and a Kansas City baseball player while poking some goodnatured fun at the situations in which they find themselves. For the first time in 29 years (since they won the World Series back in 1985) the Kansas City Royals are in the post-season. As a battered-down an beleaguered fanbase is enjoying the team’s recent success it also is savoring the small unexpected moments such as the team’s Designated Hitter Billy Butler…
  • Consumers Respond to Colorful Brands

    Alan Rapp
    1 Oct 2014 | 6:28 am
    Brand awareness and brand marketing are constant struggles in the digital world to retain and grow a customer base. We’ve discussed the use of color in branding before. This video infographic from Elizabeth Steele offers a few stats to underline the importance of color in a company’s logo, marketing materials, and its public message. The use of color increases brand recognition by 80% and brand comprehension by 73%. Just think about your favorite soft drink. It’s hard not to see Coca-Cola’s basic red and white logo when thinking about the product. The video also states…
  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
  • This is Your Brain on Social Media. Any Questions?

    Alan Rapp
    9 Sep 2014 | 6:00 am
    Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable to control how much time they spend online, and 89% of those surveyed admitted to experiencing “Phantom Vibration Syndrome” (believing their phone vibrated with anticipated social media updates when it did not). The study also seems to support the theory that social media is…
  • Words & Music: Following the #VMAs

    Alan Rapp
    2 Sep 2014 | 12:42 pm
    The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it important to know the difference between how a product, person, or event is discussed online across the web? Brands, celebrities, and companies should be aware how language can shift when talking about the same topic in a news article versus a blog or Twitter post not only to allow them to better track…
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  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
  • Evaluating and Selecting Manufacturing Software

    Damian Davila
    27 Sep 2014 | 11:44 am
    Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps Manufacturing software can help keep inventory levels proportionate to the current demand. Company owners don’t like to have a large inventory sitting around unsold. By keeping inventory levels low, company owners can make better decisions about what they need to manufacture more or less of. One…
  • 5 Tips for Selecting the Right Employees

    Damian Davila
    26 Sep 2014 | 1:25 am
    As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. 1. Have a Clear About Your Ideal Candidate Before you hire your next employee, it pays to spend time researching the type of employee you really need. First, make sure that you have developed a detailed, accurate job description for the position…
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    Collective Thoughts| Collective Thoughts

  • Improving Efficiency For The Environment

    Brian Wallace
    10 Oct 2014 | 8:24 am
    Small changes in the way you live can make a really big difference.  Learn more from this infographic.
  • Oktoberfest For Everyone

    Brian Wallace
    9 Oct 2014 | 10:18 am
    You might be surprised to learn which U.S. cities have the best Oktoberfest celebrations.  Learn more from this infographic.  
  • Your Business Needs Cloud Security

    Brian Wallace
    6 Oct 2014 | 8:45 am
    Cloud access security broker tools can help keep your company’s data secure.  Learn more from this infographic.
  • Do You Know How To Pitch?

    Brian Wallace
    2 Oct 2014 | 11:05 am
    If your pitching efforts have been unsuccessful, you may need to check your technique.  Learn how to pitch like an expert from this infographic.
  • Women Should Life Weights, Too

    Brian Wallace
    30 Sep 2014 | 9:51 am
    Women have been told to stay away from weights for various reasons.  Learn the myths and facts about female bodybuilding from this infographic.
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    Brian Solis

  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. It’s changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with (people) How we define success (objectives and metrics) What we do next (planning and…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
  • A Manifesto for Building Relationships in the Digital Era

    Brian Solis
    2 Oct 2014 | 11:12 am
    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to revisit our initial collaboration in a dedicated online series that told the…
  • Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

    Brian Solis
    30 Sep 2014 | 2:05 pm
    Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for…
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    Dan Zarrella

  • An Introduction to Memes and Memetics for Marketers

    Dan Zarrella
    2 Oct 2014 | 12:01 am
    If I say the word “meme” around a group of web savvy people, the first thing that will come to most minds is an image macro–a photograph overlayed with funny text. A sort of meta inside joke that gets passed around the internet. Things like Good Guy Greg, Success Baby or Grumpy Cat. And while it’s true those are examples of what the word “meme” really means, they’re a very small subset of the greater definition. An understand of the larger context of memetics–the science of memes–is useful for marketers interesting in creating content in a socially connected…
  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
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    Beth’s Blog

  • #IFC2014 International Fundraising Congress: Inspire, Connect, Transform

    20 Oct 2014 | 6:36 am
    Source: Pamela Sutton-Legaud I’m just back from a trip to Europe where I  was part of the opening plenary at this year’s International Fundraising Congress outside of Amsterdam. (I also keynoted the NGO track at the Internet Festival in Pisa, Italy (more about that in separate post later).   The IFC is amazing global community of fundraising professionals, representing nonprofits working in every continent of the globe.    The conference had 1,000 delegates and offers high quality production values and advanced content sessions as well as incredible networking opportunities.
  • 8 Reasons Why Bad Trainings Happen to Good Nonprofits

    9 Oct 2014 | 9:32 am
    Note from Beth: Last January, I put together a train the trainers session for nonprofit trainers.  You can find the presentation here and accompanying blog post, How To Think Like A Nonprofit Instructional Designer.   Over on the SalsaLabs blog, they are doing a series on designing nonprofit tech training and I discovered this excellent rewrite of my post.  And if that’s not enough, we’ll also be sharing a few of the latest and greatest user trainings on Salsa tools to quench your thirst for knowledge and skills.  Anyway,  they graciously allowed me to republish the post here as a…
  • A Crash Course in Design Thinking for Network Leadership Skills

    7 Oct 2014 | 8:43 pm
    Last month, I participated in a Design Thinking Lab with network leadership practitioners convened by the Leadership Learning Community.   The lab was facilitated by Heather Mcleod-Grant and Justin Ferrell, Director of Fellowships at the Stanford d-School.  The session was an introduction to design thinking methods and to generate ideas for instructional modules for networked leadership development.  The design challenge was:  How do we come up with concrete tools, frameworks and methods for helping people better understand and adopt network systems leadership? Like all good training…
  • Giving 2.0: The MOOC Launches Today: Sign Up for Free

    6 Oct 2014 | 9:22 am
    Giving 2.0: The MOOC, is a Stanford University-sponsored FREE online course intended to teach givers of all ages, backgrounds, incomes and experiences to give more effectively.  It launches today, so there is still time to sign up!    The instructor is Stanford Professor and Philanthropist  Laura Arrillaga-Andreessen.    The course teaches students to assess nonprofits, create a high-impact giving plan, volunteer more effectively, and use online networks and tools for good.    The course also has an action learning component.  Participants will do a real-time grantmaking process…
  • What can nonprofit technology trainers learn from the social work field to improve their training techniques?

    2 Oct 2014 | 10:11 am
    Last month, I spent two days teaching at University of Buffalo, School of Social Work.    During my visit, I gave a keynote at a nonprofit leadership conference, facilitated a workshop for social work agencies on networks and data, guest taught a graduate course in social work research and evaluation methods,  met with faculty, gave a talk on giving to students at the student union (pictured above), and was interviewed for the podcast series. I love teaching (and learning) and it was a pleasure to work with students, nonprofits, and faculty.   I also learned a lot working along side…
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    Soshable | Social Media Blog

  • Reddit’s Self-Promotion Conundrum

    JD Rucker
    5 Oct 2014 | 7:36 pm
    Here’s where we get a little snobbish. Reddit has never been a good place to promote your own interests unless you’re a celebrity. That’s all there is to it. This stems from a heartfelt plea from James Andrews. He made some incredible points. He deserves to be able to promote his new website, especially considering that it’s promoting indie bands, they get most of the money, and charities get money from the endeavor as well. Others with similar sites have been allowed to self-promote. Why can’t James? The reality is this – for every “James” on…
  • Why Social Media Won’t Die Any Time Soon

    JD Rucker
    5 Oct 2014 | 5:21 pm
    I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off. It never did. It never will. There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see…
  • Why Soshable Went Dormant (and why it’s due for an eruption)

    JD Rucker
    3 Oct 2014 | 4:56 pm
    When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. I created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own. Things change. Directions change. Elements of our lives that we once considered to be important become secondary in the blink of an eye. For me, Soshable has been one of those aspects of my life that fell by the wayside. My focus on automotive social media marketing has allowed me the privilege of…
  • 4 Tools That Simplify Life For E-Commerce Startups

    Tracy Vides
    7 Sep 2014 | 10:14 pm
    Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks. Trello Startup…
  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
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    Brains on Fire

  • Friday Fotos | Edition 29

    Amy Taylor
    17 Oct 2014 | 12:18 pm
      The newest addition to our Brains on Fire family. Meet Luna Spainhour! Patrick Byrd the mini model. Magic from the hands of Ram. The post Friday Fotos | Edition 29 appeared first on Brains on Fire.
  • The Container Store Super Fan

    John Moore
    16 Oct 2014 | 6:28 am
    As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was her haven. Founded in 1978 by Kip Tindell and two other partners, The Container Store has grown-up from its local shop roots to become a national retail powerhouse with 60 locations and revenues around $750 million. If you’ve never shopped at The Container Store then it’s hard to imagine a store that focuses on selling…
  • Community in Action

    Amy Taylor
    14 Oct 2014 | 6:46 am
    “One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.” -Jan Vanier The post Community in Action appeared first on Brains on Fire.
  • Friday Fotos | Edition 28

    Amy Taylor
    10 Oct 2014 | 6:01 am
    Moe and Geno getting their think on. Our view is thrilling these days. A visit from Baby ‘Belle A sneak peek inside the Bon Secours Wellness Arena #cl The post Friday Fotos | Edition 28 appeared first on Brains on Fire.
  • Build a Smart Company, Not a Loud One: On the Merits of Introverts

    Amy Taylor
    9 Oct 2014 | 12:06 pm
    A couple weeks ago, a few of us took a Myers-Briggs test just for fun. Upon the big reveal, we discovered that all three of us were INFJs. “INFJs indeed share a very unique combination of traits: though soft-spoken, they have very strong opinions and will fight tirelessly for an idea they believe in. They are decisive and strong-willed, but will rarely use that energy for personal gain – INFJs will act with creativity, imagination, conviction and sensitivity not to create advantage, but to create balance. Not only does this personality type need to be able to express their…
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    Life, Inspired

  • Falling In Love With Oil Painting

    Shai Coggins
    1 Oct 2014 | 2:45 am
    Iris in Vase: Oil Painting on Canvas (8×10 inches) Oil painting has always intimidated me. I guess, somehow, I started thinking that only “Proper Artists” can paint in oils. I tried to overcome that crazy notion about 12 years ago when I took my first oil painting class at one of the top art schools in Singapore, when I was living there. It was only an evening class for beginners and while I did like the smooth buttery feel of the paint, the whole experience put me off oils even more. I felt that it’s just such a tough medium to master. And, I get impatient from…
  • Van Gogh Painting With My Girl

    Shai Coggins
    24 Sep 2014 | 6:03 am
    I dream of painting and then I paint my dream. – Vincent Van Gogh There’s no doubt about it: Out of all the master artists, I love Vincent Van Gogh the best.  His work has always resonated with me even long before I understood art theory and history. I’ve read books and watched documentaries all about him. And, I always get a special thrill every time I see his original work in a gallery or museum (my first one at Musee d’Orsay in Paris!). I even like works based on him (songs, Doctor Who episode…). That’s why I have done several homage pieces using his work as my…
  • Italy Instant Film Photography

    Shai Coggins
    22 Sep 2014 | 12:59 am
    Italy on Instax Film I’ve been back from my Italy trip for almost 3 months now. I’ve been meaning to blog about it, but the whole project overwhelms me. So, I keep procrastinating. Well, it seems like procrastinating. In reality, I guess, I have been working on my Italy posts. I’ve put finishing touches in my travel sketchbook. I’ve been scanning and editing the images. I’ve even been posting some of them in this Italy Travel Sketchbook gallery bit by bit. I’ve downloaded photos from my cameras (yes, multiple!) – and started editing some favourite…
  • Inspired Words No. 1: First Marks

    Shai Coggins
    5 Sep 2014 | 5:49 pm
    “The journey of every finished piece begins with the first mark.” Over the last week, I’ve picked up my pen to start practicing doodling again. I’ve been sketching every day and painting regularly nowadays – but haven’t done much doodling. Since most of my sketching is done from life (only occasionally from photos) and my paintings are based on photos or from life – I don’t create much from the imagination lately. So, a few days ago, I got inspired to start doodling. Anything goes. Just pick up a pen and start mark-making. I enjoyed Lisa…
  • Chilli, Lime, and Garlic Sauce: An Illustrated Recipe

    Shai Coggins
    29 Aug 2014 | 10:48 pm
    Last night, while making dinner for the family, I couldn’t help but grab my watercolour pad, pencil, pen and paints when I saw these items on my kitchen counter – garlic, chillis, and lime.  I just finished making the chilli, lime, and garlic sauce that goes so well with the Chicken Rice meal I was preparing, and I felt compelled to sketch while I waited for the rest of the dinner to be ready. I only really wanted to sketch what I saw and play with my new set of Peerless Transparent Watercolours. After I was done with my sketch, I thought I’d give the sketch a title. Then, before I…
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    Bare Feet Studios

  • Thank You to Basecamp – You Are Amazing

    Roxanne Darling
    9 Oct 2014 | 12:49 pm
    Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is... The post Thank You to Basecamp – You Are Amazing appeared first on Bare Feet Studios.
  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
  • Roxanne Darling

    Roxanne Darling
    2 Nov 2013 | 3:10 am
    Writer, coach, social media strategist, project manager, student of consciousness The post Roxanne Darling appeared first on Bare Feet Studios.
  • Shane Robinson

    Roxanne Darling
    2 Nov 2013 | 3:03 am
    Painter, Photographer, Technologist, Sys Admin, and Database Programmer The post Shane Robinson appeared first on Bare Feet Studios.
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    Ignite Social Media

  • Who Owns Social? Social Media Specialists or Public Relations

    Bruna Camargo
    20 Oct 2014 | 7:20 am
    What came first, the chicken or the egg? Similar to this old adage, we don’t know who should own a brand’s social presence: public relations or social media marketing? It seems like the answer is right in the question. Truth is, social media marketing was sort of born from the rib of public relations, and as such, the confusion is perfectly reasonable. Kind of like cousins that grew apart, somewhere down the road a battle began to see who would win over Grandma’s affection. At the end of the day, Grandma (aka the brand) must identify strategic messaging goals and trek down the proper…
  • Facebook Face-plants, People Become Web Crawlers, and Analysis of Ebola Social Tweets | Social You Should Know

    John Andrews
    18 Oct 2014 | 8:00 am
    America online. Myspace. Could Facebook be next? A new study from Piper Jaffray this week reported that Teens are fleeing Facebook in flocks. The study compared survey responses from Spring and Fall 2014 and showed a dramatic decline with less that half of teens (45%) now reporting to use the network, down from 72%. The researchers evidently missed the fact that Snapchat is now the #3 network among teens as the network is not included in the results. Source: Piper Jaffray However, directionally this trend is interesting. Some social media discussion speculated that the teenage demographic…
  • Agile Social Media Marketing (ASMM) – Building a Real Time Engagement Model

    John Andrews
    13 Oct 2014 | 2:33 pm
    Successful social media marketing is a simple 3-ingredient recipe: great content, real-time engagement evaluation and even greater content combine to deliver ongoing audience growth and ROI. As many marketers can tell you, all content is not created equal and to get anyone to engage, paid media is required, especially as the overall volume of content increases exponentially. This stems from a couple factors. First, social networks, especially the publicly traded variety need to make some coin and are going to charge commercial users to reach "audiences" on their networks. Second, a lot of…
  • New Facebook & Snapchat Ads, Millennials Get Defined | Social You Should Know

    Erin Ledbetter
    11 Oct 2014 | 8:00 am
    Facebook Announced Local Awareness Ads While Facebook is positioning its new Local Awareness Ads (launching in the US sometime in the next 3-4 weeks) as an opportunity for local businesses, this new ad format would allow any brand to reach their target via mobile Facebook ads when a user enters a pre-determined area surrounding an address. It presents an interesting opportunity for retail brands looking to drive foot traffic, CPG shopper marketing teams looking for ways to activate at specific retailers, or any brand looking to reach event go-ers. Exponential to Marketers: "Millennials" are…
  • 4 Questions to Ask When Planning Your Social Media Holiday Campaign

    Vanessa Williams
    7 Oct 2014 | 5:24 am
      'Tis the planning season, which means marketers are solidifying their holiday campaigns for the most important retail season of the year. Here are four important data points to consider when planning your social media holiday campaign for 2014. What type of deal or incentive does your target audience value? A social exclusive offer can help brands stand apart from competitors and also drive trackable  social sales during this busy season. But with more and more brands jumping on the discount bandwagon each holiday season, it’s important to consider the types of incentives your…
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    Marketing Roadmaps

  • FTC Update: Operation Full Disclosure; Disclosing a compensated trip

    Susan Getgood
    1 Oct 2014 | 7:46 am
    Last Thursday, the Federal Trade Commission issued a press release about its Operation “Full Disclosure.” The most important thing for bloggers to know about Operation “Full Disclosure” is that it has NOTHING to do with sponsored posts on blogs.  It was aimed squarely at national television and print advertisers that failed to make adequate disclosures in their ads. More than 60 companies received FTC warning letters, largely focusing on disclosures that were in fine print, easy to miss or hard to read. The FTC Guidelines apply to ALL advertising claims and endorsements…
  • Blogger Compensation: How Much is a Sponsored Post Worth?

    Susan Getgood
    6 Aug 2014 | 12:12 pm
    Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many things have changed in the social media landscape since July 2005. But a constant, at least in my little corner, is that social media offers consumers an opportunity to have a voice about the products and services they buy. To…
  • A practical definition of content marketing

    Susan Getgood
    8 Jun 2014 | 7:28 pm
    Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about it as there are marketing pundits on the interwebs. Far be it from me to back away from a challenge. Linguistically, content marketing simply is using “content” to market products and services. But what exactly is…
  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

    Susan Getgood
    23 Feb 2014 | 3:10 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service and acceptable use policies of the social platforms commonly used in sponsored programs. The good news is: I love it so you don’t have to Recently (1/31/2014),  Pinterest changed its Acceptable Use Policy (AUP) to explicitly…
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    @KokaSexton | Social Selling Expert | Social Marketing

  • Social Selling Tips: 3 Sales Lessons from The Amazing Race

    Koka Sexton
    18 Oct 2014 | 4:37 pm
    The twenty-fifth ‘trip’ of the long-running reality competition The Amazing Race premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe. Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. Still, there are certain similarities between the show and…
  • How I experienced Dreamforce #DF14

    Koka Sexton
    16 Oct 2014 | 6:17 pm
    Dreamforce 2014 is now over and I am walking away exhausted but inspired. I spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. I was collecting all of the tweets from the past few days and surprised myself with all of the activity. It was so great to see familiar faces, people I only see at Dreamforce or maybe one other event in a year. Meeting new people that have started down the social selling path and have already connected on…
  • How I do it : Bulk URL shortening for #socialmedia updates

    Koka Sexton
    4 Oct 2014 | 3:40 pm
    I post a lot of updates on social media some for marketing and others for social selling activities. 30 a day x 5 profiles = 150 updates [a day] x 7 days = 1050 updates [a week]  x 52 weeks = 54,600 updates [a year]. This doesn’t really take into account the retweets I push from influencers or other interesting updates I find throughout the day, this is just what I have scheduled as updates. But I’ll write that post another time. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so…
  • The Era of Social Selling Starts Now.

    Koka Sexton
    6 Aug 2014 | 12:17 pm
    There have been a few defining moments in my career but none as important as last week when the new LinkedIn Sales Navigator was launched. The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. It seems like a lifetime ago but I remember the dark ages of sales. One of my first sales jobs had me at a desk with the yellow pages for Indianapolis Indiana. My job was to call every…
  • It was an Epic Social Selling SalesforceLive Broadcast

    Koka Sexton
    24 Jul 2014 | 7:21 pm
    Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit. I had a blast! The entire discussion was very engaging and we took a few questions from the social stream. Thank you all for watching, we are waiting on the final numbers but I was told we had over…
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    Digital Trends

  • This suitcase knows how much it weighs, where it is, and charges your gadgets

    Andy Boxall
    20 Oct 2014 | 9:15 am
    The Bluesmart is more than just a flashy carry-on case. It can connect up with your smartphone and offers everything from a built-in digital scale and a digital lock, to a battery ensuring your phone or tablet doesn't run out of power. The post This suitcase knows how much it weighs, where it is, and charges your gadgets appeared first on Digital Trends.
  • The $200 Asus EeeBook X205 squeaks its way to the market on November 3, pre-order now

    Adrian Diaconescu
    20 Oct 2014 | 8:28 am
    You can pre-order the super-cheap Asus EeeBook X205 right now, and it'll be in your hands in just a couple of weeks. Learn more here. The post The $200 Asus EeeBook X205 squeaks its way to the market on November 3, pre-order now appeared first on Digital Trends.
  • Spec heads, eat your hearts out: Motorola’s Droid Turbo is as powerful as it is gorgeous

    Williams Pelegrin
    20 Oct 2014 | 7:38 am
    Based on leaked internal Verizon documents, the Motorola Droid Turbo looks to pack a tremendous amount of heat, with its 5.2-inch Quad HD display and Snapdragon 805 + 3GB RAM combo. It will launch later this month. The post Spec heads, eat your hearts out: Motorola’s Droid Turbo is as powerful as it is gorgeous appeared first on Digital Trends.
  • Sting sings classic phone ringtones, and it’s amazing

    Andy Boxall
    20 Oct 2014 | 7:25 am
    During an interview, super talented singer Sting was challenged by Tonight show host Jimmy Fallon to recreate famous ringtones, and thus, the Stingtone was born. It's possibly the best thing you'll hear all day. The post Sting sings classic phone ringtones, and it’s amazing appeared first on Digital Trends.
  • Avengers: Age Of Ultron will have more VFX shots than any Marvel movie so far

    Rick Marshall
    20 Oct 2014 | 7:22 am
    Marvel exec Victoria Alonso says director Joss Whedon's upcoming Avengers: Age Of Ultron will have more VFX shots than any Marvel Studios movie so far. The post Avengers: Age Of Ultron will have more VFX shots than any Marvel movie so far appeared first on Digital Trends.
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    Janet Fouts

  • When content calendars are not the answer

    9 Oct 2014 | 6:29 am
    Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing…
  • Learning Facebook Business Manager

    2 Oct 2014 | 9:57 am
    Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. These are what Facebook calls “Grey accounts” These are accounts where you are using a 3rd party application to manage your ads, known as “shared logins”. You’ll need to enable these accounts through your business manager directly. More on that below. Here are the highlights of Facebook Business Manager: Only one person…
  • How social media is like spaghetti sauce

    16 Sep 2014 | 12:13 pm
    Malcolm Gladwell explains the secret to sauce, but what’s that got to do with #socialbiz? LotsTweet: I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us. As marketers we are often focused on the end goal, to make our…
  • Why people don’t get Google+

    5 Sep 2014 | 9:34 pm
    Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works or how to use it! Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. Google+ is worth the effort I like to say Google+ combines the best of Twitter and Facebook on one…
  • Video Curation, It’s All About the N3TWORK

    26 Aug 2014 | 9:24 pm
    We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it! Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month Users watch over 6 billion hours of video every month Mobile use on YouTube is up almost 40% of the global watch…
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  • Anonabox Kickstarter Campaign Suspended

    Mona Zhang
    20 Oct 2014 | 9:46 am
    Anonabox, the Kickstarter campaign that saw success last week, has been permanently suspended. Funding was halted for the project after a Kickstarter review of allegations about the device’s originality. The campaign’s funding goal of $7,500 was surpassed on its first day, and it eventually gained over $500,000 in pledges. However, the campaign’s initial success was disrupted when a developer for the project, August Germar, participated in a Reddit AMA about the device. Redditor asherlangton pointed out the hardware’s similarity to existing devices. The user also…
  • Social Media Newsfeed: Facebook to DEA: No Fake Profiles | Snapchat Ads

    Tim Sohn
    20 Oct 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Facebook Rebukes DEA For Impersonating Woman Online (BuzzFeed) Facebook has bluntly told the U.S. Drug Enforcement Administration to stop using phony accounts and posing as real people in its investigations. The company’s rebuke, delivered Friday in a sharply critical letter to the law enforcement agency, comes after BuzzFeed News disclosed that a DEA agent had created a bogus Facebook account, impersonated an upstate New York woman and posted racy photos of her and an image of her young son from her seized cell phone…
  • Social Media Jobs:, Chalkbeat, Stanton Carpet

    Nadine Cheung
    18 Oct 2014 | 9:00 am
    This week, is hiring a freelance social media editor, while Chalkbeat needs a community editor. Stanton Carpet is seeking a social media coordinator, and is on the hunt for a web editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Freelance Social Media Editor (New York, NY) Community Editor Chalkbeat (New York, NY) Social Media Coordinator – Part-Time Stanton Carpet (Syosset, NY) Web Editor (New York, NY) Vice President, Social Start-Up Firm (New York, NY) Find more great social media…
  • iOS Researcher Says Whisper Users Should Be ‘Concerned About Their Anonymity’

    Mona Zhang
    17 Oct 2014 | 3:17 pm
    Respected iOS researcher Jonathan Zdziarski has found many holes in Whisper’s claim to anonymity in a preliminary investigation of the app. “The social networking element of Whisper acts as secondary to the application’s subject tracking and analytics core,” he wrote. Among his findings are that the app generates a unique user ID when someone runs the app for the first time: These unique identifiers provide positive identification of the device that, given fingerprint and/or passcode authentication, can also serve as positive identification of an individual, eliminating…
  • 90% of Companies Have Experienced Unexpected Downtime [Infographic]

    Kimberlee Morrison
    17 Oct 2014 | 1:10 pm
    When critical systems experience downtime, there can be short- and long-term damage for companies. A WhatsApp outage earlier this year reportedly cost the company millions, and may have cost them some users too. A new infographic from Peer1 hosting details the impacts of downtime on businesses. Downtime is extremely prevalent, with 90 percent of businesses unexpectedly losing access to their critical systems, and one-third of businesses dealing with downtime every month. The average downtime in the U.S. is 7.9 hours per outage; in Europe it’s 10.3 hours. There are four major impacts from…
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    Quick Online Tips

  • How to Change PowerPoint Measurement Units From Cm to Inches

    P. Chandra
    4 Oct 2014 | 8:52 am
    Can you change the PowerPoint measurement units from centimeters to inches (cm to in)? I was making this poster for a conference that required a poster size of 36 in x 55... Read more Read full original article at How to Change PowerPoint Measurement Units From Cm to Inches©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Best WordPress Plugins to Stop Comment Spam

    P. Chandra
    6 Sep 2014 | 11:45 pm
    Which are the best WordPress comment spam blocking plugins. Probably most of you use the amazing Aksimet plugin which comes bundled with WordPress, but it is not enough to stop... Read more Read full original article at 4 Best WordPress Plugins to Stop Comment Spam©2014 QuickOnlineTips. All Rights Reserved.
  • 100,000 Facebook Likes!

    P. Chandra
    29 Aug 2014 | 10:09 am
    A big thanks goes out to the amazing QOT community as we cross 100,000 Facebook likes today. It has been a long journey to 100K likes, but the QOT Facebook... Read more Read full original article at 100,000 Facebook Likes!©2014 QuickOnlineTips. All Rights Reserved.
  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
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    Web Strategy by Jeremiah

  • Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014)

    16 Oct 2014 | 5:28 am
    The longest graphic in the history of my career is embedded below, some mobile devices may not properly render. As the Crowd Economy Rises, Brands Seek to Collaborate We’ve been tracking corporations in the Collaborative Economy, and released version 1.0 in April, 2014. Now, as we approach the Crowd Companies members-summit in NY next week, we’ll be dissecting and analyzing the different deployments large companies are rolling out to participate in sharing, marketplaces, as well as co-innovation with makers. The scope? This collaborative or crowd based economy continues to rise…
  • What It Means to Business When the Crowd Becomes a Company

    6 Oct 2014 | 6:13 am
    The crowd is bypassing traditional companies by sharing goods, services, space, and money with each other in the Sharing Economy.  People are being empowered to build their own goods in the Maker Movement by crowd funding, tapping global marketplaces, and preparing to accelerate this with 3D printing.  You see, the crowd, is starting to perform like a company:  self-financing, self-designing products, self-manufacturing, and self-selling to each other. So, what does this growing trend mean for traditional businesses? In my closing slides to corporate audiences about the Collaborative…
  • Firechat Enables the Crowd to Become the Internet –Bypassing Central Powers

    2 Oct 2014 | 11:57 am
    (Above pic: Thousands of HK protesters link their phones together using Bluetooth to become their own internet –overcoming the government ban on social media sites. Photo credit: Alex Hofford) If you thought peer-to-peer-based Uber, Airbnb, Lyft and Lending Club were disruptive, you haven’t seen anything yet. People are empowered –through commonly used technologies Previous revolutionaries have used pitchforks, wagon barricades, pamphlets, signs and drums. Today’s revolutionaries are using Firechat. It’s not just for revolutionaries, as I just downloaded Firechat. If you want…
  • Infographic: A Day in the Life of the Collaborative Economy

    29 Sep 2014 | 6:17 am
    See the original Honeycomb graphic, which spurred this “Day in the life” graphic. Data shows collaboration in the new economy is accelerating.  People are crowdfunding, making, sharing, collaborating, all kinds of their things in life. Some are getting food on-demand, rather than going to traditional grocery stores or restaurants. The world is speeding up, and people are transacting between each other, or rapid-delivery services. We expect this to continue to accelerate as the funding from VCs dwarfs many markets, adoption rates are doubling, and the media has endless coverage…
  • Disruption from the Collaborative Economy

    24 Sep 2014 | 10:25 am
    (Above: Read thefull article in the SF Chronicle, and, please, read the comments. There’s no mercy for the taxi industry from former customers. Here aremy recommendations to the taxi industryto lead this movement –not fight it)  The Collaborative Economy is a crowd commerce revolution. People are empowered to get what they need from each other, using now common, mobile technologies in their pockets. Several quarters ago, people told me it was a fad; it wouldn’t last; peer-to-peer commerce can’t happen at scale. Like social media was disbelieved in 2005 (I vividly remember the…
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    Future Visions

  • The book industry is missing television's boat

    Jonathan Burg
    6 Oct 2014 | 3:56 am
    The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book publishers must learn from television's tough lessons learned: the value of relationships, the economic potential of subscription and ad-sponsored distribution, the power of episodic content, binge viewing and the allure of free. While major book publishers struggle to combat Amazon's hold on their industry, they have failed to deliver a meaningful…
  • Stepping Up to a Better New Year

    Jonathan Burg
    21 Sep 2014 | 6:12 am
    Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was a particularly special moment for my family, as he was the first "Burg" born in our homeland in what was likely around 2000 years. But this year took a different turn as we approached summer. It began with the news that three of our boys were missing. Over the weeks that followed, I understood for the first time what it meant to be part of this great nation. Strangers gathered together in prayer and acts of…
  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
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    Des Walsh

  • 5 Things I’ve Learned About Getting Started with Podcasting

    Des Walsh
    22 Sep 2014 | 5:12 pm
    I’m planning a new podcasting show and in the process I’ve been reflecting on my podcasting journey so far, which has included a few starts and a few stops. With a few lessons learned along the way. Some key lessons have been: The focus of your show must fascinate you You don’t need elaborate gear to get started Join a community of podcasters Get the sequence of actions right at the outset Get a good hosting service 1. The focus of your show must fascinate you Creating and maintaining a podcast show takes work and discipline. So take time to choose a topic that fascinates…
  • Why I Write – Then and Now

    Des Walsh
    10 Aug 2014 | 7:40 pm
    My good friend Toby Bloomberg went along with an invitation to play along on an ‘old fashioned’ blog meme or blog hop. As Toby says in her post Why I Write – Blog Hop “Old Fashion” Meme, blog memes were popular before blogs were social media. Those were the days my friends etc. I’m not sure who started this particular meme, but Toby referenced Susan Foster, whose contribution to the meme is, appropriately for the master coach she is, Conscious Leadership: Why I Write. So then Toby asked me and a couple other friends and colleagues to join in and we said yes…
  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
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    Zac Johnson

  • ROTE 037: Jeff Bullas and Blogging the Smart Way

    Zac Johnson
    14 Oct 2014 | 1:26 pm
    When it comes to blogging you have a lot of options. You can create a WordPress site and just start throwing content out there that you are passionate about, or actually put your blog to use and create something of value. This is where most bloggers get it wrong… There are currently over 100 million blogs in the world today and every time you put out a new article or try to get someone to your site, you are fighting against 100 million other sites. Blogging can make you rich, famous and even a millionaire on the process… but only if you look at blogging as a legitimate business…
  • My Story on “Entrepreneur on Fire” with John Lee Dumas

    Zac Johnson
    9 Oct 2014 | 4:15 pm
    Over the past couple of years podcasting has just been on “fire“! It’s simply growing like blogging and WordPress was back when it was just catching on. Now everyone wants to be a part of it and it’s amazing to see how many bloggers, brands and experts are jumping in. This is exactly what I did several months back when I launched my “Rise of the Entrepreneur” podcast. I have to tell you… it’s not easy! Podcasting Overload! Podcasting is awesome… for both listeners and the people who are running shows of their own — however it’s…
  • Increase Affiliate Earnings with BlackFox Network

    Zac Johnson
    8 Oct 2014 | 12:48 pm
    Affiliate marketing is still one of the best ways to make money online. I get emails on a daily basis from blog readers asking me how they can start making money right away. The answer is always the same… start an ad campaign, back it up with some money and put in the time and effort to split test and tweak your ad campaigns until they are profitable. It’s a science that works… but it also takes time and effort to master. This is where most people are getting it wrong. Another problem is that when someone joins an affiliate network, the support and engagement usually stops…
  • ROTE 036: Dan Schawbel and the Power of Personal Branding

    Zac Johnson
    7 Oct 2014 | 11:21 am
    With the economy in a downward spiral and more people looking to fill less job positions than ever before, there is one thing that you may have that your competition doesn’t — brand power! Creating your own brand and using the internet to build a reputation in your industry is one of the best ways to get ahead. While everyone else is submitting paper resumes and hoping to get results, you could be using a personal blog to get yourself out there while also connecting with big name brands and executives personally through social media. The world is changing and so is how people…
  • Responsive WordPress Themes from

    Zac Johnson
    6 Oct 2014 | 9:21 am
    Responsive WordPress themes are extremely important to the success of your blog and giving your audience the content that they want to see. Years ago, everything was static on the internet — mainly back when pages were designed with pure HTML. Times were simply and people would visit your site through their main desktop computer. Now times have changed and people are viewing web content from desktops, mobile devices, tablets and more. This is exactly why having a responsive WordPress theme is so important. Through the use of a responsive theme your site content and design will always…
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    Chad's Blog

  • How Productive Are You?

    Chad Barr
    15 Oct 2014 | 10:56 am
    Issue No. 93 October 15, 2014 Raising the Barr Weekly Memo: How Productive Are You? This week’s reflection point: Would you indulge me in answering the question: “how productive are you?” Most of the people I talk to often complain about the fact that they are busier than ever, they don’t have enough hours in the day to accomplish their tasks, and they feel a sense of being overwhelmed. It all comes down to having a clear focus on accomplishing what we plan to accomplish each day and also eliminating distractions that disrupt us from reaching our target goal. So much…
  • Presenting At The Million Dollar Consulting® Convention

    Chad Barr
    15 Oct 2014 | 10:22 am
    I’m one of the global, expert faculty members at the Million Dollar Consulting® Convention in Atlanta, March 11-13, 2105. The keynoters are Alan Weiss and Dr. Martin Seligman. The 11 expert presenters and your colleagues from all over the world will create an experience that has never before been provided for solo practitioners and boutique firm owners. I thought you and your colleagues would be interested in attending what is a unique event in the world of consulting, coaching, and professional services. I’d be happy to introduce you to my colleagues during the event. You can…
  • Fun Innovation Through Videos

    Chad Barr
    15 Oct 2014 | 6:24 am
    Among quite a few new projects my team and I have been working on, one that we are getting ready to launch is the new web presence for my wife, Cantor Laurel Barr. With it is a new kids video channels we are calling “Kids Korner” and here is the video intro my brilliant team has just put together:   © Chad Barr 2014. All Rights Reserved.
  • New Web Presence Launch – Fulcrum ConsultingWorks

    Chad Barr
    14 Oct 2014 | 6:25 pm
    Another amazing creation by our team. The debut of a brand new web presence for Becky Morgan, President of Fulcrum ConsultingWorks, Inc. Becky is a manufacturing strategy consultant, an expert at clarifying complex ideas, finding creative solutions to problems, and developing operational excellence. I urge you to check out her site and content. Simply brilliant!   And here is a short video testimonial expressing Becky’s experience of working with us:
  • Raising the Barr Weekly Memo: Become a Game Changer

    Chad Barr
    8 Oct 2014 | 1:57 pm
    Issue No. 92 October 8, 2014 Raising the Barr Weekly Memo: Become a Game Changer Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: How do you increase your reach and influence and become a game changer? The best way to achieve this is to publish prolifically and provocatively. This will reduce the chance of you sounding like everyone else, it will help stimulate and…
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  • IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post)

    Aaron Schildkrout
    13 Oct 2014 | 10:46 am
    [Andrew: Trying to build and launch dating apps is a favorite pastime of 20-something tech entrepreneurs. However, dating products are notoriously hard to grow because it requires people to be "in-market" and also they don't necessarily want their friends to know they're online dating. Today, we have a great piece from a veteran of the space. Earlier this year, IAC bought HowAboutWe, a new dating product that was trying to reinvent the entire experience so that it'd focus on activities rather than dating profiles. The cofounder, Aaron Schildkrout, contributed the following essay below,…
  • Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

    Mack Flavelle
    24 Sep 2014 | 11:03 am
    [Andrew: There's very little data out there on mobile, and so in the last few weeks, I've had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] Mack Flavelle, Tapstream: As most app developers know, retaining new users is hard and some would say it gets harder every year. At Tapstream we wanted to test that notion so we looked…
  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here - you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna's CEO.] Push notification click-through rates via Alli Brian @ Kahuna The best…
  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
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  • poop in peace

    20 Oct 2014 | 5:30 am
    Okay, fine. Poop is funny. Nonprofit Indiegogo of course needed to leverage poop in a video for their latest innovation "Drop-A-Brick." An eco-friendly solution designed to help save water in toilet tanks can ultimately save millions of gallons each day. The spot is a PSA to urge Californians to employ the new device as they face their worst drought in history. So what do you say? Go home, and drop a brick in every bathroom of your house.
  • step up to the plate

    20 Oct 2014 | 5:30 am
    Aren't the best inventions always the simplest? How many billions of dollars have been spent in the diet space concocting the latest and greatest pills, regimens, packaged foods, etc. all to help combat overeating? What if we said that one Dutch designer figured out the easiest way to manage portion control, and all it requires is a specially designed plate? Enter the ETE plate - ingeniously divided into sections that show the recommended portion size for veggies, protein, and starches. No more counting calories or weighing portions - all you need to do is follow the guidelines on the plate.
  • a new kind of Disney World

    20 Oct 2014 | 5:30 am
    Makeup is an addiction, and cosmetic powerhouse MAC has monopolized that obsession better than anyone else. Their latest endeavor? Getting teens and tweens hooked young by opening specially-tailored stores just for this age group. The first one opened up in Orlando this summer with tremendous success, and the second will open this December in NYC. Kids, guard your allowance money, because there is no easier way to blow it than on lipgloss.
  • pencils, sharpeners

    17 Oct 2014 | 5:30 am
    We all know sex sells, but what sells sex? Well, this ad does. Just for the fun of it. Or it could be a way to boost sales for pencils & pencil sharpeners. But it’s probably just about sex. Decide for yourself.
  • gotta love customer service (pause) not

    17 Oct 2014 | 5:15 am
    That was a Borat reference in case you missed it. Nailed it. Well we've all been there before, you order something (a product, service, whatever), but it's broken and you have to call the dreaded customer service line. It's pretty much the same lovely song and dance every time. Sketch comedy group FatAwesome gets it. That's why they hit it out of the park with their parody of every single customer service call ever. Seriously, ever.
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    Stowe Boyd

  • Slow, Slow, Fast

    20 Oct 2014 | 8:40 am
    A great number of societal shifts take place in a three step fashion: slow, slow, fast.  The underlying cause is about the spread of innovations. A new innovation arrives on the scene and is embraced by a small group of innovators, but other, more conservative people deny any interest in the innovation, and embrace the technology or practice that is being potentially disrupted.  After a while, early adopters see the utility of the innovation and adopt it, but the majority remain unconvinced, although they are more likely now to come into contact with those that come aboard to the…
  • The Benefits Of Idleness

    19 Oct 2014 | 12:12 pm
    Americans have a well-known obsession with productivity. In recent research I am involved in we found that personal productivity is the highest aspiration in the use of work technologies. But perhaps this focus is not necessarily the best for us with regard to other aspects of life and work like well-being and creativity. I’ve been reviewing Andrew Smart’s Autopilot: The Art & Science of Doing Nothing, in which he makes a strong case for spending more time idle. As he puts it, Psychological research has shown that humans, especially American humans, tend to dread idleness.
  • Vindu Goel, A Dynamic New Tool to Preserve the Friendsters of...

    19 Oct 2014 | 10:38 am
    Vindu Goel, A Dynamic New Tool to Preserve the Friendsters of the Future   So how could you share the experience of Facebook as it is today with someone who has never used it? A screen shot of the social network does not convey how it actually works. You could use screen-recording software to follow your every movement on the site, but like the home movies of old, that can be tedious to view. What makes the Internet special is the ability to delve into the details or follow odd little side roads. On Facebook, that might mean a detour to see the wedding photos of a long-lost friend, or read…
  • "Betterworks raises $15.5M for quantified work platform Building alignment and..."

    19 Oct 2014 | 10:07 am
    “Betterworks raises $15.5M for quantified work platform Building alignment and engagement: quantified work at scale— Stowe Boyd (@stoweboyd) October 19, 2014 ”
  • engadget: Scientists want to fight the Ebola outbreak using...

    19 Oct 2014 | 9:05 am
    engadget: Scientists want to fight the Ebola outbreak using robots
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    Six Pixels of Separation

  • First There Was UnMarketing Now There Is UnSelling

    Mitch Joel
    19 Oct 2014 | 4:13 am
    Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling…
  • Six Links Worthy Of Your Attention #226

    Mitch Joel
    17 Oct 2014 | 12:58 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Content Is Not King

    Mitch Joel
    17 Oct 2014 | 11:44 am
    It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else? Last month, I had the honor of leading a very in-depth conversation with BuzzFeed founder, Jonah Peretti, at an exclusive retreat for senior marketers. He was fascinating (and, I do regret not being able to record that session and turn it into a podcast). While we were hanging out and waiting for the session to begin, I remembered having a very…
  • Our Digital Lives

    Mitch Joel
    17 Oct 2014 | 11:00 am
    Don't blame technology. Technology is ambiguous. Yesterday, I blogged about a new documentary that was being aired on TVO titled, Life After Digital. The documentary depressed me on many levels. Yes, it's a dystopian view of how bad people seem to be doing terrible things online, while the culture of rubber-necking is pushed further ahead by other bad civilians hiding behind their keyboards and screens egging these terrible things on. It's sad. In fact, in many instances, it's tragic (as the documentary displays). It also depressed me, because I don't believe that this is the right way to…
  • Life After Digital

    Mitch Joel
    17 Oct 2014 | 10:26 am
    Social media and digital technology are ruining everything. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Has digital technology and social media impacted the way that we experience our lives? Are we less human because we don't just experience events in real life, but record, share and create content around them? Are we all, suddenly, a bunch of narcissists? Did the sun rise this morning? I didn't get the chance to hop on to Instagram this morning to see all of your pictures of the…
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    Chris Pirillo

  • A Family of Many Voices

    Chris Pirillo
    19 Oct 2014 | 4:13 pm
    Pirillo Vlog 903 should please all the other LEGO minfigure fans out there… all 100 of you! Read the full article on
  • Why is Apple’s HealthKit Important?

    Chris Pirillo
    19 Oct 2014 | 3:29 pm
    The art of staying in shape is one of the casualties of a behind-the-desk lifestyle that so many of us lead. It’s easy to sit, hunched forward, pecking away at a keyboard, without even realizing that hours have passed. And if you work from home, you don’t even have the obligation of a... Read the full article on
  • Sometimes, You Just Need to Talk

    Chris Pirillo
    18 Oct 2014 | 4:01 pm
    No matter how difficult life may get at times, this little face is all that matters at the end of the day. Pirillo Vlog 902 is no exception! Read the full article on
  • More Apple Announcements

    Chris Pirillo
    17 Oct 2014 | 7:09 pm
    What are your thoughts on yesterday’s Apple announcements? Here are mine! Thanks to our Gnomies and Super Gnomies for chiming in! TLDR – Apple Announcements (iPad Air 2, iMac 5k Retina, Yosemite, iOS 8.1) Pirillo Vlog 898 – The Nerdy Man Can From LockerGnome and Beyond Space... Read the full article on
  • It’s Been a Hard Day’s Night

    Chris Pirillo
    17 Oct 2014 | 4:39 pm
    Apologies if Pirillo Vlog 901 doesn’t make much sense. We had been up all night and at the ER with Jedi. Thankfully, she’s fine, but it was a wild ride! As it turns out, her remote control’s batteries just needed replacing. Whew! Read the full article on
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Instructional Objectives Explained

    9 Oct 2014 | 9:51 am
    We just published a new video that's for all the instructors out there. It explains Instructional Objectives in about 3 minutes: Highlights from the video: About This Video: This video tells the story of an instructor named Mariam. She learns to use instructional objectives to plan her lessons so that her students can demonstrate what they learn in a measurable way. It teaches: Why instructors need measurable results Why instructional objectives are important How instructional objectives inform lesson planning The 3 main parts of instructional objectives Watch it now. Some Things You May Have…
  • Book Review - In a Common Craft Style Video

    29 Sep 2014 | 12:06 pm
    I love this. Bruce Herwig, a reader of The Art of Explanation, decided to review the book by creating a Common Craft Style video. He even provided "5 lessons I Learned in Making a Common Craft Style Video" in the blog post. Thanks Bruce! Reading in email? Watch the video here. Learn more about Common Craft Cut-outs. 
  • An Animated Interview by GoAnimate

    23 Sep 2014 | 10:36 am
    We're big fans of GoAnimate. They make it easy for anyone to create animated videos - even using Common Craft Cut-outs.   Recently they asked about doing an interview with me, but not just any interview. They wanted to make the interview look like an animated talk show. This is where their service really shines. We talked about my family's business in NC, how Sachi and I get along and of course, explainer videos. The video below was made with GoAnimate - and you can make videos just like it.   Viewing in email? Watch the video here. Learn more about how you can create Common Craft Style…
  • The War on Drugs Explained with Dragons

    16 Sep 2014 | 12:23 pm
    One of the tools we use in creating explainer videos is abstraction.  We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream.  Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors.  By abstracting an idea, we work to free it of all the details, biases and baggage that comes with the real world situation. Instead, we use symbols, metaphors and analogies to…
  • ExplainerGIFs: What They Are, Why They Matter

    8 Sep 2014 | 9:56 pm
    This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways.  You've probably seen animated GIFs used for entertainment or highlights:  But have you considered how animated GIFs can be used for communication and explanation?  Consider the example below by John Reid which…
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    :Ben Metcalfe Blog

  • The feasibility and governance concerns behind 5% contribution to WordPress Core

    30 Sep 2014 | 7:13 pm
    As always on the views and opinions expressed here are solely my own and may not be opinions shared, supported, or endorsed in any manner by any other entity I may have other interests in. Indeed, these days I work in another realm, transforming the way we use bits to move atoms. Earlier today Matt Mullenweg (WordPress co-founder, Automattic founder & CEO) publicly stated that companies operating in the WordPress ecosystem should have 5% of their staff base working on the WordPress Open Source Project: “I think a good rule of thumb that will scale with the…
  • PaperKarma, Craigslist and unintentional disruption

    10 Feb 2012 | 11:33 am
    I study and write a lot about disruption caused directly or indirectly by the Internet. It’s actually the key tenant that matured my wonder and fascination with the Internet beyond just the technical/geeky aspect but into the socio-economic. Most disruption is intentional, and it’s now a well-weathered story to hear about a genius young entrepreneur out-smart an entire stalwart old-school industry in a way that the big guys didn’t see until it was too late. Yay the underdog! Go the little guy! Fuck the establishment! But some disruption is unintentional, and often with…
  • From the notebook: musings about so-called ‘acqhire’ talent acquisitions

    6 Feb 2012 | 3:22 pm
    So-called “acq-hires” (when a company will buy a startup solely/mostly for the talent rather than the product itself) recently came up in a discussion amongst friends and industry peers. In my consultancy practice I tend to work with larger corporate/enterprise technology clients who want me to help inject a bit of ‘startup mentality’ into their innovation and engineering processes. Having the right execution team is often crucial to anything I do so getting like-minded employees on board is often one of the challenges to be faced as part of a project. And so…
  • What visa type do you need, exactly, to legally participate in Y Combinator?

    3 Feb 2012 | 1:27 pm
    Hacker News has been buzzing with the story of Canadian citizen Zak Homuth, who was refused entry earlier in the week by US Customs and Border Protection to participate in Y Combinator with his new startup Upverter. His own account of what happened suggests that Zak made over-reaching assumptions as to his ‘rights’ to enter the US, that he didn’t have his paperwork in order and that he gave misleading answers to some of the questions the CPB offier asked him. Plenty of discussion on that in the HN comments. However, the issue does raise a question that I’ve been…
  • Cease & Desist letter sent to Fotopedia, abuser of Creative Commons

    21 Aug 2011 | 3:59 pm
    I was sad to discover that photos belonging to both Violet and I are being reproduced without our permission at ‘photo encyclopedia’ Fotopedia. I’m a firm believer in Creative Commons and copyright reform, and so I license practically all creative work I produce under a Creative Commons Non-Commercial Use Share Alike license. This includes all photos I take (even with my pro equipment) and all blog posts I write, including this one… basically anything which isn’t otherwise covered under an existing agreement with a client/etc or a personal photo of a family…
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    Data Mining: Text Mining, Visualization and Social Media

  • The Longform Manifesto

    Matthew Hurst
    25 Sep 2014 | 10:37 pm
    Sometimes a title for a blog posts suggests itself to me which seems so self contained that it takes real effort to actual write the post ('Machine Intelligence, not Machine Learning is the Next Big Thing' is another in this line). The idea behind the (or a) Longform Manifesto is as follows. I have become aware of late of the sense of deterioration that is associated with the mobile 'revolution' and the info snacking, casual gaming and interupt driven lifestyle that it has entailed. The behaviours are perfectly illustrated in this scene from Portlandia:   With a daughter…
  • Scottish Independence : Bing Predicts 'No'

    Matthew Hurst
    18 Sep 2014 | 9:58 am
    Bing's prediction team has a feature live on the site right now that predicts Scotland will not become an independant nation as a result of today's referendum.
  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
  • Hopper - new in the travel space

    Matthew Hurst
    19 Jan 2014 | 11:24 am
    Briefly - Hopper is something new in the travel  / local space. In their own words: What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places. We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of…
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    Drew's Marketing Minute

  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
  • How cause marketing can be smart marketing

    Drew McLellan
    30 Sep 2014 | 4:31 am
    In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Some would argue that to give without any expectation of reward or recognition is the true definition of giving. Perhaps that’s true. But it’s also very small. Another word for small in this instance might be isolated. If I give five dollars to a charity and don’t tell anyone about it,…
  • 5 tips for creating a company culture that connects with your sweet spot clients

    Drew McLellan
    25 Sep 2014 | 5:11 am
    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then…
  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
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    The Buzz Bin

  • BuzzLine: Lower Gas Prices

    Shalee Hanson
    17 Oct 2014 | 9:00 am
    Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower. This brings us to today’s BuzzLine contest. In this week’s contest, you get to pick a side: If you were in PR for a national chain of gas stations and you were charged with promoting more fuel consumption with lower prices, tell us in exactly six words what your marketing messages might be: Full…
  • Why “I hate math” is a PR Pro’s Death Sentence #PSRAICON

    Emily Valentine
    17 Oct 2014 | 5:10 am
    The day of my Econ 101 final, I swore off functions, curves and computations forever and declared a major in the farthest thing away I could find — French. And (while I’m being honest), when I began a career in PR, I never thought complex, algorithm-based analytics would become a cornerstone of my day-to-day decision-making. But thanks to Facebook, Google and that beast we call Big Data, they have. At this week’s PRSA International Conference in Washington DC, Facebook’s Vice President of Global Communications Mike Buckley urged roughly a thousand right-brained PR professionals to…
  • Survey Says: Using Survey Data in Consumer Health

    Kelsey Mohring
    16 Oct 2014 | 11:20 am
    If you work for a brand that doesn’t necessarily have news to report on a regular basis, sometimes you have to create your own news. And, survey research is a great way to do that! After the award-winning success of our last public education campaign with the American Physical Therapy Association where we identified the Top 10 Fittest Baby Boomer Cities in America using survey research, we decided to use the strategy once again in a campaign for National Physical Therapy Month. APTA staff worked with members to determine 7 common myths about physical therapy that may discourage consumers…
  • How to Get Media to Attend a Boring Event

    Laura Petrosky
    15 Oct 2014 | 6:42 am
    In public relations, face time between your clients and editors is crucial. It’s especially important in food and beverage PR when you represent a foreign client who visits the U.S. once, maybe twice, a year. Your only opportunity to make a lasting impression with the media and impress the client is by filling every last seat at your event. When your client is in town for 36 hours, there is no room for empty seats. Yes, sometimes, when the client is in town, there is not necessarily news to report on other than, “Hey, so-and-so is here so let’s get some press out of it!” So the money…
  • 3 Tips for Executing Employee Recognition Programs With Purpose

    Jeff Wilson
    14 Oct 2014 | 4:59 am
    This afternoon, PadillaCRT will honor our inaugural Living Our Purpose Award recipients during our Employee Stock Ownership Plan (ESOP) celebration. Being structured as an ESOP means that all our employees also are owners in our company, a point of pride for PadillaCRT. As part of the celebration, three employee-owners will be recognized for their contributions in one of the following categories: Client – For the demonstration of going above and beyond normal account service responsibilities in creative and innovative ways to help our clients achieve their purpose. Culture – For efforts…
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    Greg Verdino's Marketing Blog

  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • A New Guide To Smart Strategy For the Digital Age

    Greg Verdino
    8 Oct 2014 | 10:25 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Four Attitudes Toward Digital Disruption

    Ian Patterson
    6 Oct 2014 | 5:11 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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  • You’re Not Too Busy for Social Media Marketing

    20 Oct 2014 | 7:00 am
    Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. You’re so busy you can barely keep up with email and voicemail, and you can’t afford to hire another manager. So why would you want to add any other social media channels? Because it increases brand recognition, improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower…
  • [Cool Infographic Friday] Google Helpouts

    Maddie Grant
    17 Oct 2014 | 7:00 am
    Tip o’ the hat to Eddie Driscoll, of DPFOC UK, for sending this along for you guys. Google being the main internet search provider worldwide always emphasises its aim to make its search engine a great user experience. We see this regularly as part of their widely-feared algorithm updates like Penguin and Panda which are used by them to promote better web content. Perhaps through their experience of seeing people’s search behaviours and queries, they spotted an area that could be exploited commercially. A 2012 study found that Google earns $100million a day from AdWords so it is fair…
  • It’s that time again: The Third Annual Association Content Marketing Readiness Survey

    16 Oct 2014 | 7:00 am
    By Monica Bussolati ——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.” The author went on to say that excluding IT, he can’t think of another discipline that is evolving as quickly as marketing. And for associations, the marketing that gets the lion share of their resources is content marketing. Associations have always been on the leading edge of relying on content to play an important role in reaching business goals, but the approach to it…
  • The Problem Isn’t Millennials

    Jamie Notter
    15 Oct 2014 | 7:00 am
    It baffles me that we haven’t figured this out yet. Think about history. EVERY SINGLE younger generation is blamed as the problem as they enter adulthood. Xers (cynical slackers) were blamed. Boomers (long-haired, disrespectful hippies) were blamed. There are “kids these days” quotes dating back thousands of years. So if this happens EVERY SINGLE generation, then why hasn’t it occurred to us that it simply can’t be true? I mean, if every generation was going to drag us down to the depths, wouldn’t we have drowned as a civilization by now? Think about how…
  • The Pillars of Online Marketing Success in 2014 & Beyond

    Maddie Grant
    14 Oct 2014 | 7:00 am
    As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics that once produced high conversion rates are now diluted and less effective and you will need to invest more in making your mark and selling online. An increase in competition or the threat of saturation should never scare you, however, since throughout the history of commerce, there has always been a…
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    Christopher S. Penn

  • Justice and order

    Christopher S Penn
    20 Oct 2014 | 3:00 am
    Over the weekend, I was mulling a few different concepts over, and one got stuck and wouldn’t go away until I wrote it out. In the news, we see lots of stories about police brutality and the police state. We see lots of stories on social media about companies that rule over their employees with an iron hand or berate customers that step out of line. We see the United States government intruding on personal rights and privacy in countless ways, from NSA spying to the dispensing of military equipment to school districts. Why do we see these patterns? It’s easy to blame politics,…
  • Benchmarking your site in Google Analytics

    Christopher S Penn
    17 Oct 2014 | 4:27 am
    Have you ever had your CMO/CEO/Head Cheese ask you, “So how does our marketing program compare to the industry average?” Despite the fact that industry averages are notoriously questionable and generally a waste of time, when the boss asks, we typically need to answer with something more than a “stop wasting my time”. To provide a slightly more meaningful answer, Google Analytics now has the ability to display industry average benchmarks inside the application, to compare your web analytics to other typical sites in your vertical. You’ll find it under the…
  • What do Pinterest, Tinder, and the shopping mall have in common?

    Christopher S Penn
    16 Oct 2014 | 3:00 am
    Here’s a fun thought exercise for you. Question 1: What do Pinterest, Tinder, and the shopping mall have in common? If you said image-driven marketing, you’d be partially correct. Here’s the flip side of the coin. Question 2: What do WhatsApp, Google, and your GPS have in common? A tougher question to answer. The answer is that the items in question 1 are serendipity engines. They provide serendipity, a sense of discovery, a chance to stumble upon something that you didn’t intend to look for. Pinterest is masterful at this, at presenting all kinds of content that is…
  • The Real Question Underneath ROI

    Christopher S Penn
    15 Oct 2014 | 4:25 am
    Here’s a thought for you the next time someone asks you about the ROI of any given marketing method. There’s a secondary, implied question beneath the question of ROI, and that question is simply, does this marketing method work? Will it help us to meet our business objectives? When you think about the equation of ROI – (earned – spent)/spent – it’s actually fairly unhelpful for making strategic and tactical marketing decisions. Because it relies on the computation of all value produced down the entire value chain, from audience generation down to closed…
  • How do you know when you’re overanalyzing marketing data?

    Christopher S Penn
    14 Oct 2014 | 3:17 am
    During last week’s MarketingProfs B2B Forum, Tim Washer asked forgiveness on stage from me and other analysts in the crowd for lambasting over-analysis of data as one of the top obstacles to creativity in business. The thing is, he didn’t have to apologize: he’s totally right. The logical followup question then is, how do you know when you’re overanalyzing marketing data? The answer to this comes from what I call the Marketing DAIS. Data is the stuff. Analysis tells you what happened. Insights tell you why. Strategy tells you what to do next. You are overanalyzing when…
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  • SMS marketing: A good add-on for your social media campaigns

    6 Oct 2014 | 5:01 am
    SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries. The power of coupons to convert … and other mobile tips Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing. At its…
  • How to maximize press coverage for your startup or business

    29 Sep 2014 | 5:01 am
    Photo by Niuton may on Flickr (CC BY) This article originally appeared on Moz and is republished with permission. Post by Chris Winfield Over the past 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and so on), and I can tell you first-hand that it has helped me and my companies in an enormous way. It’s brought me: Publicity (obviously) Clients Partnerships Links Traffic Improved Employee Morale Credibility Money Even more important, I have helped hundreds…
  • Build a better company by building an online community

    24 Sep 2014 | 5:01 am
    Photo by Susanne Nilsson on Flickr (CC BY SA) Or, how to build an awesome brand that takes flight This article originally appeared on Moz and is republished with permission. Posted by Mackenzie Fogelson CEO, Mack Web Solutions Every day, things are changing in search engine optimization. If you’re not already working on adapting, today’s the day. It’s time. It’s not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that’s been going around. It’s that there’s a way to integrate all the pieces into the big picture of building a better…
  • Top 10 social media tools for pro marketers

    15 Sep 2014 | 5:02 am
    Mention, Zapier & Swayy should be in your marketing arsenal Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Megan Totka Chief Editor, With so many tools and strategies for social media out there, it can be hard to know where to start. If you’re looking for a way to refine the possibilities, this list focuses on social media tools that marketing professionals are using successfully to get more from their social marketing. These tools range from free to paid,…
  • Do you have a domain name registration strategy?

    Chris Abraham
    8 Sep 2014 | 5:01 am
    Get an edge in search by going for the long term with your domain Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. What’s the first step in creating a domain name strategy for yourself, your business or your client? Step one is about brand brainstorming: thinking of a great domain name, registering it, perhaps buying it from its current owner, or perhaps registering it as a trademark with the United States Patent and Trademark Office. Step two is to make sure your online brand is locked…
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    Marketing Land

  • Live Blog: Guardians Of The Galaxy Director James Gunn On Entertainment & Technology

    Danny Sullivan
    20 Oct 2014 | 10:21 am
    Hello from the Variety Entertainment & Technology Summit in Marina del Rey, where Guardians Of The Galaxy director James Gunn will be doing a keynote conversation on the topic. Tune in at 10:30am PT for our live blog, below. The post Live Blog: Guardians Of The Galaxy Director James Gunn On... Please visit Marketing Land for the full article.
  • Mobile And Social Ads Power 1H US Digital Revenues Of $23B — IAB

    Greg Sterling
    20 Oct 2014 | 9:55 am
    Today the IAB announced first half ad revenues for the US market of $23.1 billion. This represents modest 15 percent growth over the first half of 2013. Second quarter revenues were $11.7 billion, up from $10.3 billion the previous year. The numbers suggest full-year digital advertising spending... Please visit Marketing Land for the full article.
  • Native Advertising: Inspired Or Invasive?

    Susan Esparza
    20 Oct 2014 | 7:02 am
    Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. The post Native Advertising: Inspired Or Invasive? appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • How To Convince Management To Invest In Content Marketing

    Arnie Kuenn
    20 Oct 2014 | 6:10 am
    Having trouble convincing your boss of the benefits of content marketing? Columnist Arnie Kuenn has some valuable advice. The post How To Convince Management To Invest In Content Marketing appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Google Gives Stephen Colbert A Half Inch After Comedian Spotlights Bad Information In Search Results

    Amy Gesenhues
    20 Oct 2014 | 5:54 am
    Looks like Google heeded Stephen Colbert’s threat, and has manually fixed the quick answer for the comedian’s height, which Colbert pointed out last Wednesday was off by a half inch. “I was horrified to learn that the Google celebrity profile of me lists my height as... Please visit Marketing Land for the full article.
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    Convince and Convert

  • What Happens in Vegas Stays in Social Media

    Jay Baer
    10 Oct 2014 | 3:00 am
    Tweetable MomentsPeople just want to know that they’ve been heard.DerekSchoenTweet ThisEngaging through ListeningThere’s a new way to do “luxury” in Las Vegas. It doesn’t have to be over-the-top all the time or outlandishly theme-focused, and ARIA is that new look at luxury. Red velvet pancakes, world-class shopping, and a corner view in every room distinguish ARIA from the many other hotels and casinos in Vegas.“We have a thousand individual stories...Read the whole entry... »        
  • How to Make Marketing Analytics Easier

    Chris Lucas
    9 Oct 2014 | 9:00 am
    Tons of marketers hate data, so they only focus on the low-hanging fruit.These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes.If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue?When you frame your...Read the whole entry... »        
  • How a Foreign Advertisement is Gaining Success

    Jessica Gioglio
    9 Oct 2014 | 3:00 am
    Imagine this:You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action.Interesting, right? It gets better. To fully experience the message, watch the video below.The end result is powerful.As seen in the video, the element of surprise created an experience that was completely unexpected for the viewers....Read the whole entry... »        
  • 10 Proven Ways to Get People to Come to Your Online Event

    Kristen Matthews
    8 Oct 2014 | 9:00 am
    In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. If you missed this little run down you can check it out here.Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads.Of course, you have to get people to actually sign up for said epic...Read the whole entry... »        
  • What Did You Do To Get Better Today

    Jay Baer
    8 Oct 2014 | 3:00 am
    Ladies and gentlemen, success isn’t owned. Success is leased, and rent is due every single day.J. J. Watt is widely regarded as the best defensive player in the National Football League. It’s been a tough stretch for the NFL. I’ve talked about why I think you’ll eventually abandon the NFL, but I’ve got to tell you there’s still a lot of great guys in that league, and one of them is J. J. Watt. Talk about somebody who is an inspiration, not just to other...Read the whole entry... »        
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    The Online Community Guide

  • The Endless Quest For More Activity Is Killing Our Communities

    Richard Millington
    20 Oct 2014 | 9:30 am
    For just over a year now, I've spoken to community professionals who bristle at the same problem. The way we make decisions for our community is wrong. We make decisions that will increase activity in a community. We're measured by our success in increasing activity (or member counts). If we succeed, we have a very active platform. But a very active platform isn't a community. You don't get the benefits that a community provides. In fact, many of the actions we take to increase activity destroy the sense of community.  Community professionals build communities We are…
  • The Optimization Trap

    Richard Millington
    16 Oct 2014 | 9:30 pm
    Picture the newcomer to regular process as a conversion funnel. You can optimize every stage of it.  Awareness > Visit > Browse > Registration > Confirmation e-mail > Confirmation > First contribution. I once hired someone with a great copywriting background to look at a client’s newcomer to regular conversion funnel. He would be paid a fixed amount for every % he increased that funnel by (without reducing traffic). He did a terrific job. He reduced the churn and increased the number of people making a first contribution by a double-digit percentage. Can you guess…
  • The Hierarchy of Communications

    Richard Millington
    16 Oct 2014 | 9:30 am
    If members can only interact via the platform, it will take far longer to develop the community. This is because the level of social presence (awareness of an intelligent other) in the discussions are low. See the hierarchy of communication mediums below (1 is highest). Members communicate in person. Members communicate by phone. Members communicate by voice-chat. Members communicate in IM/SMS. Members communicate in chat-rooms. Members communicate by social networks. Members communicate via Twitter. Members communicate by forums. Members communicate by blog posts/videos/UGC.
  • Building Up An Extensive Partnership Network For Your Community

    Richard Millington
    14 Oct 2014 | 9:30 pm
    Your community lives in an ecosystem filled with other people and organisations. The better your relationships with these others, the greater the benefits for your community. Your community has a lot to offer any organisation. It can raise the profile of an individual within their sector. It can raise awareness of an issue the group cares about.  It is worth setting aside one or two hours each week to build and maintain relationships with the key organisations and people within your ecosystem. This can lead to content, new members, free products/services, and plenty more. Our approach…
  • Creating And Resolving Strong, Angry, Groups

    Richard Millington
    13 Oct 2014 | 9:30 pm
    Groups rally when they're being attacked.  Groups rally when they're being ignored (and have a spark).  If you want to make your group stronger, foster the perception that the group is being attacked. They bond under fire. They support and help one another.  Smart group organizers know this. They bait an opponent until they react and then capture the moment for others to see.  If you want to make your group louder, foster the perception that they're being ignored. Create plausible actions they can. Targeting an organization's sponsors, customers, or…
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    Daily Blog Tips

  • What’s in Words: The Power of Blogging

    Guest Author
    15 Oct 2014 | 4:12 am
    Seemingly, everyone has a blog these days. Barney Stinson. My mother. And pretty much, every company out there. And really, this should be a good thing — but all too often, it seems as though bloggers lose sight of their initial vision and land in a place with little readership and little to offer. There are plenty of reasons to blog — really, every company should have a blog — but to make that blog successful and relevant, it needs to stay the course and tie back to the reasons blogging is important. Build Your Brand Every company has a brand — and if it hasn’t been strategically…
  • 5 Tips To Realistically Build A Popular Blog

    Guest Author
    11 Oct 2014 | 9:15 pm
    It’s frustrating, isn’t it? Knowing all of the things that you know and still not being able to take your blog to the next level. The level that’ll catapult you into “popular blogger” status. I mean, isn’t that the goal that we all have – aside from making money? Sure you know the things you thought you needed to know. Things like traffic tips. Both on and off page SEO. An enticing “bribe” to capture more readers. Sharing you content on social media platforms. But regardless of doing these things for months … even years … you’re still not at that point you want to be.
  • How to Never Publish a Post Before It’s Ready on WordPress

    Daniel Scocco
    8 Oct 2014 | 9:15 pm
    Picture this: you are working on a really long post that you think your readers will love. The post will take a lot of work to get completed, so you decide to break the task in small parts, writing a bit every day. One day you are working late at a night, and after adding some new paragraphs and images to the post you decide to save it, but instead of hitting the “Save Draft” button you mistakenly hit the “Publish” one. Bam! The post is not ready, it’s not correctly formatted and it’s not even complete, but it goes live anyway. Unless you are fast to think…
  • Top Factors To Consider Before Starting A Business Blog

    Guest Author
    6 Oct 2014 | 9:17 pm
    So you’re convinced that your business needs more than a static website and you want to use a business blog as a means of marketing your products and services. Fortunately, it’s never too late to start content marketing to grow your online presence. Having a business blog is more of a necessity than a perk these days, and with this in mind, you simply need to sit down and consider some important factors before you start your business blog. For example, why and how will you start blogging? Who is your target audience and what is your core message? What types of problems are your…
  • 5 Dead Simple Tactics For Those Struggling To Get Traffic From Twitter

    Guest Author
    1 Oct 2014 | 9:18 pm
    For some people Twitter is simply a way to put their thoughts out about what’s going on in their world. But for us bloggers Twitter is a valuable tool to get more people to read our content. I won’t be able to count all those hours spent learning the trendiest Twitter Marketing tactics and then trying them out on my blog. But I can easily tell you how many of them brought me some results – no more than 20%. So if you’ve been struggling lately to get some nice traffic from Twitter don’t lose your motivation just yet. Most of the tips that Social Media experts preach…
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    Louis Gray

  • Fitbit Launches Challenges to Push You and Friends to Go Further

    17 Oct 2014 | 2:45 pm
    The charm of Fitbit has always been more than just counting steps and seeing how far you've meandered in your day. Even more than the virtual badges you can collect for hitting new personal records, one of the most engaging pieces of this smart wearable has been informally competing with your friends for a place atop the leaderboard, learning who is the most active, and seeing just how much further you need to go to land a spot at the top.With a new feature rolled out quietly last week, Fitbit has formalized these challenges, encouraging you to take on your friends directly. New on Fitbit:…
  • What If We Redid the 2000 .Com Monopoly Edition for Today's Web?

    14 Oct 2014 | 3:15 pm
    In the year 2000, as the .com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard. Emails and downloads were new conversation topics, and if you weren’t still on AOL, debates would ensue over which ISP you should choose, or which search engine or portal was the best. Sun was the dot in .com and Linux seemed poised to take over the desktop. Obviously, not everything turned out that way, even if some of the names are still around, and even strong.The 2000 .Com Monopoly BoardOne of the fun collectibles that came out of this time was a .com edition of…
  • Cloud Powered Near Instant PC, Mobile Upgrades Are the New Reality

    13 Oct 2014 | 11:00 am
    Buying a new computer or getting a new phone used to be a huge pain. Even if everything was up and running right away, you had to plan for hours, or even days, of moving all your data from the old device to the new one. And if you didn’t successfully complete the data migration, or had sufficient paranoia, you could end up with old devices cluttering your home - just in case you might need to get that old content. But with so much of our data moving from local disks to the cloud, and new operating systems improving their sync and account setup, the day of hot swapping devices is here. As…
  • Automatic and Fitbit Data Show My Car Use Down 50% as Steps Are Up 33%

    30 Sep 2014 | 10:40 am
    It seems fairly logical that if you walk everywhere, you're probably driving less. But even as I've been on something of a Fitbit kick since early 2012, I've reached even higher highs in the last month-plus, and increased my daily goal to 15,000 steps (from 12,000), thanks to one simple change - opting to leave my car at home each workday and benefit from one of Google's most visible perks, taking the company shuttle.Looking at the data from Automatic, my dashboard shows I'm on pace to have set a new low for both miles driven and money spent on gas, this month, a full fifty percent below…
  • Blogs Still Trump Streams for Longform Content With a Long Shelf Life

    25 Sep 2014 | 9:30 pm
    Five or so years ago, the idea that one of the most visible bloggers would walk away from their website and completely move their presence to a third party network would have been a step short of scandalous. In fact, when top bloggers even took a month or two off before rejuvenating, that in itself was news. (See from 2007: Are Leading Bloggers Getting Blog Fatigue? and Robert Scoble's response) When the well-read and highly networked Jason Calacanis exited the blogging game in 2008, we all talked about it. When PR lead Steve Rubel deleted his blog in 2011, I was not happy.For many, the…
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    Firebelly Marketing

  • #BOLOCON: Next Generation Social Media For Agencies

    Chad Richards
    20 Oct 2014 | 3:25 am
    Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. [URL:]
  • Firebelly CEO Presenting “Next Generation Social Media” At BOLO Conference

    Chad Richards
    17 Oct 2014 | 4:30 am
    Our own Duncan Alney will be presenting “Next Generation Social Media For Agencies” at the 2014 BOLO Conference, a conference that brings together thought-leaders and change-makers of the agency world, in Scottsdale, Arizona on October 20th. Session description This session will focus on emerging trends that will effect most agencies in the near future. Specifically,
  • Halloween & Social Media: 5 Must-Reads

    Chad Richards
    15 Oct 2014 | 4:30 am
    Don’t be scared of having some fun with your online community this Halloween! Check out these five must-reads for inspiration. Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine,
  • Firebelly Begins Working With V&V Supremo

    Chad Richards
    13 Oct 2014 | 4:30 am
    We’re excited to announce that we have started working with V&V Supremo. Founded in 1964 by Mr. Gilberto Villaseñor and Mr. Ignacio Villaseñor, both natives of Michoacan, Mexico, V&V Supremo is a Chicago-based company that has been producing high quality, authentic Mexican cheeses, creams and chorizos for 50 years. Fundada 1964 por el Sr. Gilberto Villaseñor
  • Firebelly CEO Presenting “Social Media For Lead Generation” At Midwest Multifamily Conference

    Chad Richards
    10 Oct 2014 | 4:30 am
    Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as
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    ConverStations: Small Business Improvements

  • A Simple Trigger Question for the Not-So-Simple “What Next?”

    Mike Sansone
    20 Oct 2014 | 2:13 am
    One of the most frequently asked questions that come in from the SmallBiz Tracks Daily Podcast “Ask” page is something along the lines of: What Do I Do Next? Sometimes, this question opens up to a larger question, such as: “I’ve just started my own business after years in the corporate world. What do I do next?” Many times, it goes along with something like: “I have so much to do, it seems like I’ll never get all of this done. What should I do first?” Of course, there is no single right answer for everyone. However, if you know what’s most…
  • Week in Review: Posts and Podcasts Oct 12 – Oct 18, 2014

    Mike Sansone
    19 Oct 2014 | 10:33 am
    Week in Review October 12 – 18: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: October 18, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog posts you may…
  • Small Wins Equal Big Victories (Thoughtography)

    Mike Sansone
    19 Oct 2014 | 3:55 am
    The Giants and Royals are about to meet in the 2014 World Series. Neither team won its division. Neither team won 90 games. Some are calling it the worst matchup in history. No matter what others call it, these two teams did whatever it took to get here – one step away from being World Champions. It’s a big title. It took a lot of small wins to get this close. Baseball is a game where small wins add up to big victories. Moving a runner over and into scoring position is a small win. Enough innings with crooked numbers on the score board is going to result in wins. Over 162 game…
  • Lessons from Stand By Me – “TRAIN!” (LIFT Clip)

    Mike Sansone
    18 Oct 2014 | 11:26 am
    There are many business and life lessons in the movies. I collect them on a YouTube Playlist: Movie Scenes. One of my favorite scenes is from the movie Stand By Me, and not just because of the railroad tracks as a prop. The scene where the boys decide to walk the train tracks across the river: Can't see the video in your RSS reader or email? Click Here! This pivotal scene shows a brazen attitude and penchant for shortcuts by Teddy. It also shows the supportive and aware mind of Gordie. As the boys cross, taking small steps across the tracks, we notice chubby Vern taking each track carefully…
  • Explain Your Story (LIFT Clips for 10-18)

    Mike Sansone
    18 Oct 2014 | 4:08 am
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Create a Storyboard Can't see the video in your RSS reader or email? Click Here! IMPROVE – The Power of Words Can't see the video in your RSS reader or email? Click Here! FIND FLOW – Explain it With Pictures Can't see the video in your RSS reader or email? Click Here! THINK – Elements of Story with Kevin Spacey Can't…
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  • SportsCenter App for iOS8

    Ryan Spoon
    25 Sep 2014 | 12:59 pm
    Yesterday we released an update to the SportsCenter App for iOS – optimized for iOS8 and including a rich, personalized widget. Users can now add the SportsCenter widget to their Today panel within iOS8. The widget includes live scores from your favorite teams and one-click access to listen to ESPN’s live Radio broadcast. You can actually customize which teams appear within the widget from the settings section of the SportsCenter App.
  • A New Is Coming

    Ryan Spoon
    16 Sep 2014 | 2:38 pm
    Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned It is the first day of our Beta process – a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here). And you can learn more about the redesign and request early access here. Below are some questions and my answers from the Mashable article: What are the goals for the new Simply put, we set out to build a…
  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100’s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
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    Direct Marketing Observations

  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
  • How do you Measure Success?

    marc meyer
    30 Sep 2014 | 11:06 am
    I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. Translation-stacks of paper, folders, random scraps of paper, bar napkins and the backs of envelopes are not an uncommon sight on my desk. For me,…
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    The Engaging Brand

  • Warning: Eliminate this Sentence to Make A Profit

    Anna Farmery
    16 Oct 2014 | 5:30 am
    We would do X but….. The most overused sentence in business. The sentence that brings shivers down my spine. Now clearly there are difficulties in implementing any ideas, clearly we need to look at the risks……however, don’t we also need to see the opportunities and find ways around the issues to stand out from our competitors? Successful entrepreneurs replace that word ‘but’ with ‘and’…..they work their ‘butt’ off to find a way. If gaining new customers was easy then anyone could be in business. Business is hard work. Business…
  • 4 Actions To Be More Productive At Work

    Anna Farmery
    15 Oct 2014 | 10:04 am
    Thinking about what you want to achieve in the long term is important. Doing tasks today is also important. Therein lies the dilemma for business. They know they should think about where they are going….but it can wait till tomorrow because they are too busy today. It is understandable. It makes sense. When customers are screaming or deadlines looming, it is important to deal with problems now. Therein lies the dilemma. So what to do? Listen to that famous quote “Tomorrow never comes.” When we take the easy option of not thinking, of not building, of not creating…
  • Do You Reward Your Social Shares ‘Holder’

    Anna Farmery
    14 Oct 2014 | 7:56 am
    In an age of digital marketing who invests in the business? Something to muse on….because yes, there are financial investments but in the social age there are also content investments. The issue is that although finance backers are rewarded with interest payments…..unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded. The whole…
  • 507 – Best tips for the overworked and overwhelmed

    Anna Farmery
    13 Oct 2014 | 6:02 am
    We all feel at different times that sense of not knowing what to do and where our energy has gone. But what do we do when we feel this Overworked and Overwhelmed? Anna Farmery talks to executive coach and leadership educator – Scott Eblin about simple practical tips and immediately applicable routines that can help you be at your best achieving your goals at work and at home. Here is a link to his new book Overworked and Overwhelmed: The Mindfulness Alternative offers tips. You can also watch an introductory video on the book’s site. Listener of the week is Marsha Freiberg…
  • Think Call to Reward NOT Call to Action

    Anna Farmery
    10 Oct 2014 | 8:07 am
    All brands want attention. All brands want awareness. And many brands do a lot of work to gain these AND then stop. Fans, followers, email lists are the customer giving you permission to talk to them. They are saying “I am aware. I like what I see yet I still need reasons to buy from you and the chance to actually buy from you’ They are not a sale. They are not money. They don’t pay the bills. That is the bad news. The good news is that like debtors on your balance sheet….  Fans/followers are assets that can be turned into money IF You consistently deliver reasons…
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    Brass Tack Thinking

  • Where I’m Headed Next

    Amber Naslund
    2 Oct 2014 | 7:15 am
    Drumroll, please… I know you all have been waiting on the very edge of your seats to find out what I’m doing next, haven’t you? Ok, well even if you haven’t been sitting here hitting refresh, I wanted to finally give you the big update. Because I’ve been bursting to tell you since I’m already hard at work and having a blast. I’ve taken the role of SVP of Marketing for Sysomos, a social analytics and intelligence platform. It’s obviously an industry that I know and love, given my history with the fine folks over at Radian6. And I’ve been…
  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
  • My Leadership Philosophy In A Nutshell

    Amber Naslund
    4 Sep 2014 | 7:25 am
    As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S. Truman once said “It’s amazing what you can accomplish if you don’t care who gets the credit.” I believe in this…
  • How I Balance Personal and Professional Online Today

    Amber Naslund
    30 Aug 2014 | 5:06 pm
    I’ve been visibly online since approximately 2004 or so, in varied media and communities online. Earlier if you count much more nerdy things. One thing has never changed: balancing what you share and with whom on the web is a delicate dance, and one that has no hard and fast rules. So, disclaimer: these aren’t rules either. It’s just how I have settled on doing things, for now, while I balance my desire to be very open, personal and vulnerable online while still maintaining a visible executive role with a great company (more soon on that, I promise). But I get asked about…
  • When Entrepreneurship Isn’t The Right Fit

    Amber Naslund
    28 Aug 2014 | 8:37 am
    Entrepreneurship these days is all the rage. There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. If you spend any time in internet land, however, entrepreneur-iness is next to godliness, or something along those lines. It seems you can’t swing a cat video without hitting yet another blog focused on entrepreneurship or small business, or another startup conference, or…
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  • Data Therapy: 10 tips to optimize your Database Administrator

    17 Oct 2014 | 11:00 am
    Alan Gordon Data Operations Manager Society for Science & the Public Help database administrators (DBAs) help you. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri; mso-ascii-font-family:Calibri;…
  • Measure what Matters

    16 Oct 2014 | 2:44 pm
    Chari Smith Founder CRSmith Consulting Are these the data you're looking for? Exploring what to measure is the first step on a journey to greater impact. How can nonprofit organizations know what is working, what is not, and what impact they are making? They can achieve this understanding by implementing a realistic and meaningful evaluation system.
  • How Small Organizations Can Use Affordable ICT-tools to Measure Impact

    15 Oct 2014 | 2:00 pm
    Tomohiro Hamakawa Project Manager Kopernik One organization's efforts to bring you a catalog of tools to track your impact in the field. Thanks, team. What if nonprofits and social enterprises had an affordable way to report real-time, large-scale data on their social impact? This question inspired Kopernik to create the ‘impact tracker technologies’ catalog in online and print forms.
  • Measuring Digital Maturity

    14 Oct 2014 | 4:06 pm
    Andrew Blackmore Director of Marketing & Analytics Velir Why your nonprofit needs to focus on the right data, and how to know what that it. As digital marketing technology continues to evolve at a rapid pace, organizations are making large investments to keep up with new innovations; it’s more important for them than ever to measure the progress and impact of their digital programs. This impact needs to be measured through the lens of the company’s overarching goals and performance. What are the challenges associated with digital maturity measurement? How can nonprofits ensure that…
  • Austin-ites: Join the 15NTC Sustainability Committee!

    14 Oct 2014 | 2:00 pm
    NTEN loves bringing the nonprofit technology community together, but we realize that our flagship event generates a tremendous amount of waste and CO2. As we’re all working to strengthen the nonprofit sector, it’s critical for us to be conscious of our social and environmental impact.    This year – we need your help! While NTEN is taking steps to ensure that the conference experience within the Austin Convention Center is socially and environmentally conscious, there’s a lot more we can be doing to ensure that participants are informed of all green options within and…
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  • How Vision Works: Why Most of What You See Looks Sharp When Really It’s Not

    Jeremy Dean
    20 Oct 2014 | 6:50 am
    Solving the most fascinating quirk of vision: what you see isn't really what you see. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Brain “Sees” Objects That You Don’t Perceive How Thinking Works: 10 Brilliant Cognitive Psychology Studies Everyone Should Know How Attention Works: The Brain’s Anti-Distraction System Discovered 13 Milliseconds: The Incredible Speed at Which Your Brain Can Identify an Image How the Mind Works: 10 Fascinating TED Talks
  • How to Feel Happy Just By Walking Differently

    Jeremy Dean
    19 Oct 2014 | 7:36 am
    Our mood clearly affects how we walk, but how does our walking style affect our mood? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Happy Habits: How to Fix Bad Moods Here’s Why Materialistic People Are Less Happy and Less Satisfied What Alzheimer’s Patients Feel After Their Memories Have Vanished The Item of Clothing That Can Help People Feel Less Angry The Happiness Equation: It Can Predict How Good You Will Feel Moment-by-Moment
  • 7 Common Neuromyths That Many Educators Believe

    Jeremy Dean
    18 Oct 2014 | 6:47 am
    Do any of these myths about the brain catch you out? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Debunked: ‘Right-Brain’ and ‘Left-Brain’ Personalities Top 5 Psychology Articles This Month (Aug ’13) 10 Most Awe-Inspiring Neuroscience Studies Connectivity: The Difference Between Men’s and Women’s Brains Brain Changes Associated With Casual Marijuana Use
  • What Alzheimer’s Patients Feel After Their Memories Have Vanished

    Jeremy Dean
    17 Oct 2014 | 8:06 am
    Is the emotional life of Alzheimer's patients alive and well? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Patients in Vegetative State Can Respond Emotionally to Loved Ones Consciousness in Vegetative Patients Thought Beyond Hope Revealed by Active Brain Networks Childhood Amnesia: The Age at Which Our Earliest Memories Fade How To Get a Narcissist to Feel Empathy Mind Pops: Memories That Come From Nowhere
  • Consciousness in Vegetative Patients Thought Beyond Hope Revealed by Active Brain Networks

    Jeremy Dean
    17 Oct 2014 | 7:32 am
    New analysis of brain waves reveals consciousness in patients who appeared to be vegetative. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Patients in Vegetative State Can Respond Emotionally to Loved Ones Discovery of Quantum Vibrations Inside Brain Neurons Supports Controversial Theory of Consciousness What Alzheimer’s Patients Feel After Their Memories Have Vanished How the Brain Stores Memories Reading a Novel Boosts Brain Connectivity
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    Media Culpa

  • Love without locks when Paris wants you to show digital love

    16 Oct 2014 | 2:09 am
    For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours. A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has…
  • Best social media responses to arrogant Layvin Kurzawa celebration

    15 Oct 2014 | 7:37 am
    Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”. But justice was served just a…
  • Bob the Builder gets a remake. Twitter says “can you fix it?”

    14 Oct 2014 | 7:42 am
    Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now would probably be a good time to start engaging with the audience again, since the page is attracting a lot of comments and most of them are negative. Some comments: “I like your new look as a deformed, child-faced freak.” “Bob plz don’t get…
  • Bed bugs a search problem for New York hotels

    12 Oct 2014 | 5:21 am
    I am currently searching for hotel rooms in New York for an upcoming trip and as many people do, I search on sites like and But I often also want to double check the reputation of the hotel by doing a regular Google search. When doing this, I soon discovered that bed bugs in hotel rooms seem to be a great worry for people who are about to travel to New York. For many of the hotels I searched, the top suggested search terms by Google was related to bed bugs, meaning that this is one of the most used search terms. If you are only searching one or two hotels, you…
  • 10 really awesome Airbnb places to rent in trendy Stockholm

    22 Sep 2014 | 8:13 am
    Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination. The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. Here’s a list of a few of our favourite Airbnb listings in Stockholm, Sweden. 1. Renovated veteran bus A fully renovated 1976 bus situated in Bromma outside of Stockholm, with forest…
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    Regular Geek

  • Geek Reading October 20, 2014

    Robert Diana
    20 Oct 2014 | 7:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. 10,000 Range Indexes | MarkLogic Developer Community MongoDB Incremental Migration Scripts | Vlad Mihalcea’s Blog Validate…
  • Geek Reading October 17, 2014

    Robert Diana
    17 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How to Design a Conversation of Impact | Conversation Agent – Valeria Maltoni Best practices for XML sitemaps & RSS/Atom…
  • Geek Reading October 16, 2014

    Robert Diana
    16 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Humanized Expert Beginner | DaedTech Write in Ceylon, Deploy as OSGI, use in JEE | Java Code Geeks Solving Json discrepancies…
  • Geek Reading October 15, 2014

    Robert Diana
    15 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Injecting domain objects instead of infrastructure components | Java Code Geeks Geographic smell maps | Flowing Data Disney’s…
  • Geek Reading October 14, 2014

    Robert Diana
    14 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Incremental Innovation | AVC Dew Drop – October 13, 2014 (#1875) | Morning Dew Fun with Shellshock | Embedded in Academia…
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  • LinkedIn Drops Ability to Connect Via Groups

    Maggie McGary
    6 Oct 2014 | 6:48 am
    A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. Now it appears that they've dropped one of the big attractions of groups for many people: the ability to connect with people via groups you're in together.As this post describes, a big plus of LinkedIn groups has been the ability to connect with people via a group you're both in. Now, however, and true to LinkedIn quietly dropping features with no explanation or notice, that feature has been removed. You'll notice that if you go to send a connect request to someone in a group, where there…
  • 5 Trends Impacting Association Social Media in 2014

    Maggie McGary
    29 Sep 2014 | 6:49 am
    Even though I'm not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: ImagesA huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more…
  • Is SSL Essential for SEO?

    Maggie McGary
    23 Sep 2014 | 1:34 pm
    With so much recent press about huge-scale data breaches (Target, Home Depot,, etc), cybersecurity is--or should be--a priority for any online business. But what about people like me who host websites or blogs that don't sell anything or capture any data? On the surface, it would seem like we don't need to worry about stuff like securing websites...but it looks like Google is about to make you need to worry if SEO matters to you.Google recently announced that they're going to start using site security as a search engine ranking factor. Rather than me trying to explain the whole…
  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
  • Tired of Shutterstock Photos? 5 New Sources to Try

    Maggie McGary
    4 Aug 2014 | 9:09 am
    Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. All too often, posts about big data are illustrated with the same stock images of the same data center; posts about cybersecurity feature some variation on a lock with some kind of representation of “cyber” in the background...and so on. Especially as more and more tech companies invest in content marketing, I hope…
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  • Final Post At The Blogger’s Bulletin

    Chris Franklin
    8 Oct 2014 | 9:11 pm
    This is the final post at the The Bloggers Bulletin.  I want to thank all who have posted here in the last 5 years.  And I want to thank our readers. The site will remain up as will the nearly 330 posts we published during that time.  
  • Tips for Getting Your Small Business Site Noticed By Google

    Deb Lamb
    24 Jul 2014 | 9:21 am
    You don’t have to be one of the multi-billion dollar companies in order to get your website noticed by Google. Even small businesses can find success on the search giant with the right content strategy. Keep the good content rolling What are people looking for when they turn to Google? Answers. Not just answers to questions, but solutions for problems they are having. They are looking for products that help fill a need and services that can help them. The link between your website, where you have those answers/ solutions/ products/ services, and Google is the content you have published on…
  • How to Create a Business Blog (Even If You Hate to Write)

    Deb Lamb
    9 Jul 2014 | 10:18 am
    You’ve surmised that you need to maintain a well-written blog for your business, but you still find that work involved isn’t for you.  What do you do? Hire a ghostwriter Hiring a ghostwriter is what many businesses have started to do in order to produce quality content for their blogs and web pages.  And you can find writers for hire through many freelance websites or search for someone who specializes in writing on your specified topic. The most important factor in hiring a ghostwriter is to find someone who can capture your own tone and voice. This is someone who has to…
  • How to Drive Your Business With an eBook

    Deb Lamb
    14 Mar 2014 | 8:19 am
    Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram. Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create. Since so few businesses have begun to utilize this form of content, the eBook, you may give yourself an edge over competitors when you offer your…
  • Why Your Business Needs to Have a Blog

    Deb Lamb
    24 Jan 2014 | 3:55 am
    One of the benefits of maintaining a business blog is that it gives your business more online visibility. Being found on the Internet is an important part of helping businesses thrive today. A blog will help your business show up in search results when people are doing a search for products or services related to your business. Here are some reasons that you need to start a blog for your business today (in bold, below): Blogs drive traffic Every business wants to get more visitors to its website. The way to do that these days is by having fresh content updated on your site often. This isn’t…
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    Community Building

  • The problem with halls of shame

    Martin Reed
    25 Sep 2014 | 1:00 pm
    The best way to deal with troublemakers in your online community is quietly (and quickly). There is no ‘one size fits all’ way of dealing with abusive members. You may want to privately discuss any issues you’re having with individual members on a one-to-one basis behind the scenes. You may decide to delete content or ban members. That’s your prerogative as a community manager (or moderator). It’s important not to end up spending too much time on this issue, though. It’s even more important that you don’t draw attention to the kind of behavior…
  • Your new community member’s true motivation

    Martin Reed
    18 Aug 2014 | 4:32 pm
    If you think every new member joins your community with the aim of actively participating and adding value, you’re wrong. Most new members join purely for selfish reasons. They want to solve a problem. That’s why you see so many new members ask a question very early on. They aren’t interested in becoming a true member of the community (yet). They’re in it for themselves. The challenge for community managers is turning this individualism into something that will end up benefitting the entire community. You do this by encouraging ever-increasing participation. Over time,…
  • Avoiding groupthink in online communities

    Martin Reed
    10 Jul 2014 | 1:44 pm
    An unavoidable cliché: variety is the spice of life. Something to be aware of as a community manager, though. Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are. What you do influences the culture of your community. Make sure you’re not creating the same type of content over and over again. More importantly, make sure you’re not rewarding the same type of behavior over and over again. If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the…
  • Can you be trusted, community manager?

    Martin Reed
    22 Jun 2014 | 5:35 am
    If not, quit now. To be an effective community manager, trust is absolutely vital. Your employer places their trust in you. Your members place their trust in you. You need to be able to follow through on your promises. You need to always under-promise and over-deliver. You need to be able to keep secrets (plenty will be shared in a thriving community). You need to respect privacy and you need to respect the community guidelines you’re responsible for enforcing. What does distrust breed?… …Nothing you want in your online community, that’s what.
  • The best ideas won’t always come from you

    Martin Reed
    6 May 2014 | 4:01 pm
    Sometimes your community will come up with (and act upon) their own ideas. Sometimes these ideas will work. Sometimes they won’t. What I can tell you is this: most of the time, their ideas will work – and their success rate will always be higher than your own. The reason for this is simple: When you come up with an idea, you’re making an educated guess at what individuals in your community want. When members of your community come up with an idea, they’re telling you exactly what they want. Ignore their ideas at your peril.
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    Social News Watch

  • Bringing Back the Social News Watching

    JD Rucker
    5 Oct 2014 | 1:05 pm
    A hiatus. We went on one with this particular blog. It’s not that we lost any passion for the concept that launched Social News Watch back in 2007. We just got busy delivering automotive social media awesomeness to clients, but thankfully growth and strong hiring have allowed me to look back at the things I had to let go and put the right effort back into them. Social News Watch is one of those ancient projects that is about to see a rejuvenation. We’ve continued to post social media content on sites like DealerBar and DrivingSales, but now it’s time to get back to our…
  • New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

    Michio Hasai
    13 Apr 2014 | 11:31 pm
    By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything. Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more…
  • TIL It’s Illegal to Lie About Someone on Twitter

    Michio Hasai
    30 Mar 2014 | 5:44 am
    Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries. The video below by Buzzfeed set me straight. Granted, I wouldn’t use Buzzfeed as an authority on social media or the internet, let alone the law, but it seems legit and it’s not important enough to…
  • Tesla is Playing the Media Perfectly

    JD Rucker
    24 Mar 2014 | 12:28 am
    It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful. First and foremost, let’s make two things very clear: We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably…
  • Questions Rise About Chevrolet Commercial (that may not be a Chevrolet commercial)

    Scarlett Madison
    9 Mar 2014 | 2:04 pm
    There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again. The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection…
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  • This week we’re humanising data at the Joy of CX

    Georgie Wright
    15 Oct 2014 | 3:37 am
    Data is all very well and good, but unless you are using it to draw actionable insights in order to understand your audience better and to ensure the best experience for your customers, then what’s the point? We’re spending tomorrow with the team from The Drum at their ‘Joy of CX’ event (cheeky), in London’s rather cool Bounce venue to look at exactly this. How can we use data? How can we make the most of it to directly improve our customers’ experience with us? And, how can we make data human? Our Head of Media, Sam Fenton Elstone, will be taking to the stage with Hearst’s…
  • What brands can expect from Google’s imminent Penguin 3.0 update

    Adam Skalak
    8 Oct 2014 | 9:14 am
    Google has announced that Penguin 3.0 – its new Penguin algorithm update – is likely to be released in the next few weeks. So, what can we expect from this latest update and what does it mean for brands? While Google is currently testing the new update they have said that they expect to “delight searchers and make life a bit easier for webmasters”. This means that at this moment in time we can only speculate what the new update will be able to do. What we do know is that Penguin focuses on manipulative and unnatural links leaving Panda to target low quality content. The last…
  • Three tips to help you get the most out of your Christmas affiliate campaign

    Kunal Patel
    8 Oct 2014 | 2:59 am
    Last week my inbox was flooded with media packs from affiliates with all the various opportunities to get clients involved in their Christmas promotions. There is everything from themed newsletters to social media coverage and all the costs range from a couple of hundred pounds to a few thousand pounds. With so many media packs and so many opportunities available to brands it can sometimes be daunting and difficult to decide exactly how to go about picking the right options with the right partners. How do you decide what to do? This is the tricky part as the tendency is to play it safe and do…
  • Glasto2015 tickets on sale this weekend, but who was most talked about in 2014?

    Sam Zindel
    3 Oct 2014 | 4:43 am
    A lot of tweeters believed this year was the turning point of Glasto moving from festival to TV show… and others were shaming those campers caught in compromising situations live on Telly! (I’ll leave that to your imagination!) Football fanatics thought it was the best weekend of TV since <Insert great football moment> as Kasabian played out the festival, Costa Rica battled on to beat Greece on penalties immediately after! Fast forward 4 months –  Michael Eavis is threatening to close Glastofest for good and tickets are about to go on sale, what better time to use some…
  • Why brands must overcome ageism to succeed in paid social

    Sam Fenton-Elstone
    30 Sep 2014 | 3:45 am
    Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad. With Social Media Week London taking place last week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has…
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    Ben Werdmüller

  • Known 0.6.4 Release Candidate 1 is ready for testing

    19 Oct 2014 | 9:58 am
    Known 0.6.4 Release Candidate 1 is ready for testing 1 min read We've spent a long time on the next incremental version of Known, in order to reduce its technical requirements and improve compatibility with commonly-used shared hosts.You can download it as a .zip archive here.This is an incremental, early release for self-hosted users. A full release of 0.6.4 will follow.
  • "Middling" doesn't need a name - but I'm glad to see it's back

    18 Oct 2014 | 12:22 pm
    "Middling" doesn't need a name - but I'm glad to see it's back 2 min read Andy Baio is returning to longer-form posting:Twitter's for 140-character short-form writing and Medium's for long-form. Weirdly, there really isn't a great platform for everything in the middle — what previously would've just been called "blogging." Mid-length blogging. Middling.Gina Trapani is also returning to the form (and has some excellent advice). It's something that John Gruber and a few others never stopped doing, and - as you'd expect, as cofounder of a personal profile platform, and a former prolific…
  • The "right to be forgotten" points to a wider problem with the web

    17 Oct 2014 | 1:18 pm
    The "right to be forgotten" points to a wider problem with the web 3 min read The BBC is publishing a list of articles removed under the EU's "right to be forgotten" law:The BBC will begin - in the "next few weeks" - publishing the list of removed URLs it has been notified about by Google.Mr Jordan said the BBC had so far been notified of 46 links to articles that had been removed.I'm with Jeff Jarvis, who argued in May that the right to be forgotten is a hopelessly misguided law:The court has undertaken to control knowledge — to erase what is already known — which in concept is offensive…
  • Yes, you can build great products without spying on users. #indieweb

    9 Oct 2014 | 7:42 am
    Yes, you can build great products without spying on users. #indieweb 3 min read Dustin Curtis, the creator of Svbtle, recently wrote: Apple is going to realize very soon that it has made a grave mistake by positioning itself as a bastion of privacy against Google, the evil invader of everyone’s secrets. The truth is that collecting information about people allows you to make significantly better products, and the more information you collect, the better products you can build. Cole Peters responded: Data isn’t inherently good or bad, useful or useless; therefore, access to data does not…
  • Some reflections on a summer at @mattervc (written on the way to demo day)

    14 Sep 2014 | 3:09 pm
    Some reflections on a summer at @mattervc (written on the way to demo day) 5 min read When the garage door rose at 421 Bryant and a beaming Corey Ford welcomed us inside, I didn't know what would await us over the next eighteen weeks. What I found was an unparalleled support network, new tools that changed the way I thought about my nascent business, and a community of amazing entrepreneurs that I'm proud to call my friends.Matter's tagline is "change media for good". That mission was appealing to me: our media shapes us as a culture in profound ways. In a democracy, the population must be…
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    Social Networking for Newbies

  • Anatomy of a great LinkedIn recommendation

    12 Oct 2014 | 2:12 pm
    I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below. Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than…
  • How to find your tagged LinkedIn connections

    2 Oct 2014 | 3:05 pm
    If you’ve been following this blog you’ve know that I equate navigating LinkedIn to shopping at Costco! They’re constantly moving things around to get you to spend more time on the site. And this can be VERY frustrating. One of my clients asked about finding his tagged connections. The video below shows you how to do this.
  • Publishing your content on LinkedIn PULSE

    26 Sep 2014 | 3:20 pm
    If you’d like to publish your blog content on LinkedIn, LinkedIn’s PULSE will allow you to do this. On your Home page, in the field where you would type in a status update, look to the right of that box for a pencil icon. If you see the icon, you have the publishing tool. (If not, be patient…the tool is still rolling out.) Click on the pencil and a blogging space will appear.
  • How to tag your LinkedIn connections

    12 Sep 2014 | 2:40 pm
    Tagging your LinkedIn connections allows you to organize your contacts. In this video I show you how to perform this task.
  • How do direct people to your LinkedIn profile

    2 Sep 2014 | 2:24 pm
    I tell my clients that your LinkedIn profile needs to be viewed as your sales page vs. your resume. If you have an effective profile then you’ll want to maximize it’s exposure. The short video below shows you how to find your LinkedIn URL so you can share it with people.
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  • Five Ways to Breathe New Life into Your Website Design

    18 Oct 2014 | 5:36 pm
    Businesses can invest a lot of money into their website and there are often situations where the website isn’t delivering the results which were originally planned for it. In a lot of cases there is a lot of unrealized potential, but in some cases a website may even become a liability. Here are five ideas that can breathe new life into the website design and start getting the desired results: Incorporate a Call to Action One of the most successful methods of converting traffic into actual customers is presenting them with an effective call to action (CTA). Each page of a website should have…
  • How to Get the Best Bang for Your Buck with Conferences

    Kristen Hicks
    15 Oct 2014 | 9:58 am
    You know that to stay competitive in today’s marketplace you have to stay on top of newer trends like SEO and blogging, but some of the business tactics that pay off today are actually more old-fashioned.  So much of what works well online is all about making valuable connections with people and for that, there’s still not much that beats meeting in person. That makes conferences an extremely valuable tool for small businesses, but one that often comes with a pretty high price tag. Industry conferences bring the biggest concentration of the experts and influencers you want to…
  • 8 Best Active Social Networking Websites to Meet People Abroad

    Nishant Prajapati
    14 Oct 2014 | 9:21 am
    Millions of people are using the internet and most of them have social media accounts on social networking sites such as Facebook, Twitter and Google+. But that is not enough for those seeking to meet people abroad and wanting to expand their friend circle globally. The great developments offered by the internet – with its almost universal availability – have brought new ways of reaching people around the world. Many people are seeking to expand their business internationally or to meet new friends from other countries because of the thrill it offers. These are 8 of the best,…
  • Biometric Time Clocks Change Payroll for the Better

    Dana Davis
    13 Oct 2014 | 11:05 am
    There is still a very real need for companies to use time clocks. Using a time clock is still commonly regarded as the best way to keep track of the hours that employees work. However, it is very important to have a high degree of accuracy in using these types of systems. Many companies have switched to using a biometric time clock to eliminate problems with accuracy. Some older clock systems are prone to glitches that create delays and inaccuracies in employee payments. When your company switches to a biometric system, you’ll be able to leave issues with inaccuracies behind through use…
  • What Kind of Software Do You Need for Your Small Business? #smallbiz

    Dana Davis
    12 Oct 2014 | 11:01 am
    If you currently operate a small business, you may think “Nah, I got this” with regard to your inventory and accounting. It’s simple, right? I’m here to tell you that mistakes will be made, and you are best served letting software do the heavy lifting when it comes to your vital record keeping. Small business accounting software is just one example of the kind of programs that can make your business life organized and on-the-level. We’ll cover types of software every business needs below. Ecommerce Software lets you make sales through your web site. This is a great option for…
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    Fast Wonder

  • The Past Few Months: A Recap

    4 Oct 2014 | 8:08 pm
    Since I haven’t been blogging here on my own blog lately, I thought maybe a short post talking about what I have been doing would be interesting for at least a few people! While neglecting this blog, I have been blogging elsewhere and have been spending a lot of time traveling and speaking at conferences. I’ve also been busy with all sorts of other work, so I’ll try to give you the short recap of my activities over the past few months. A quick summary of a few things that I’ve been doing / blogging / whatever: Guest on The Ship Show Podcast, The Pulse of PuppetConf…
  • Lessons about Community from Studio Ghibli

    19 May 2014 | 4:53 pm
    Instead of my traditional Lessons about Community from Science Fiction (video) talk, I decided to do something a little different for LinuxCon Japan. The slides from my Lessons about Community from Studio Ghibli talk are available now (with speaker notes) for my presentation on Wednesday. Abstract Communities are one of the defining attributes that shape every open source project, and the people within them are what make communities so special, not unlike how characters like Totoro, Kiki, and Ponyo shape every Studio Ghibli film. The friendship between Ponyo and Sōsuke shows how people from…
  • Lessons about Community from Science Fiction

    30 Jan 2014 | 2:25 am
    If you think you’ve seen this presentation before, you’re wrong! In the spirit of making sure that every talk at Monki Gras is handcrafted and unique, I prepared a completely new set of slides and lessons just for Monki Gras. While it is probably obvious from the title, this talk focuses on community tips told through science fiction. While the topic is fun and a little silly, the lessons about communities are real and tangible. Here are just a few of the things that I explored in this presentation: Borg assimilation and bringing new community members into your collective for new ideas.
  • My Nerd Story: Ham Radio, Atari, and UNIX

    8 Jan 2014 | 6:00 am
    First, a huge thank you to Crystal Beasley for encouraging me, and others, to get organized and write our nerd stories in the aftermath of the recent comments from Paul Graham. My geek story started early, probably because my dad and grandfather were into amateur radio (ham radio) in a pretty hard core way from the time I was little. I remember my dad studying for one of the morse code exams when I was maybe 4 or 5 years old, and me being the little sponge that I was, picked it up pretty easily. Nothing like a mouthy toddler shouting the answers to motivate someone to learn. My parents got…
  • What Science Fiction Can Teach Us About Building Communities

    17 Sep 2013 | 9:10 am
    At LinuxCon North America in New Orleans and at LinuxCon Europe in Edinburgh, I presented about “What Science Fiction Can Teach Us About Building Communities“. You can download or view the presentation from Edinburgh or get the original version from New Orleans. Description Communities are one of the defining attributes that shape every open source project, not unlike how Asimov’€™s 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at…
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    Social Media Bird Brain

  • 3 Free Webinars from Nonprofit Tech for Good

    6 Oct 2014 | 12:53 pm
    The Public Interest Registry stepped up to sponsor these, so they are all FREE. Take advantage! Check them out HERE.
  • Social Media and News Nonprofits

    24 Sep 2014 | 3:54 pm
    From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don't look at that news in an in-depth way, so if you're wanting to get people more involved with the news you have to share,
  • Where Your Content Marketing Went Wrong

    3 Sep 2014 | 12:00 am
    This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin Update on Adventures in Customer Service You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails
  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
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    Corporate Eye

  • Social Login Improves User Registration and Provides Valuable Data

    Susan Gunelius
    15 Oct 2014 | 1:42 pm
    Offering a social login option to visitors to your brand websites and mobile applications is no longer an option. It’s an imperative. If you want to meet consumer expectations, increase trust, boost convenience, collect demographic and psychographic data, and increase user registrations, then social logins should be integrated into all of your websites and applications. In its 3Q 2014 study of social login trends across the web, Janrain found that Facebook is the social login market share leader, and it is extending that lead (up 2% from the previous quarter). Google holds the second…
  • Best Global Brands of 2014

    Susan Gunelius
    14 Oct 2014 | 11:33 am
    Interbrand has released its 15th annual ranking of the best global brands, and the 2014 list reflects a lot of brand value growth in all industries. The ranking is developed based on Interbrand’s analysis of three things: the financial performance of the branded product and service, the role the brand plays in influencing consumer choice, and the strength the brand has to command premium prices or to secure earnings for the company. Overall, the best global brands according to Interbrand’s ranking haven’t changed much since 2013. In fact, the top 6 brands are identical to…
  • The Growing Importance of Online Brand Ambassadors

    Susan Gunelius
    11 Oct 2014 | 8:57 am
    “The reach of Facebook paid brand posts is dropping.” That quote comes from Michael Fisher, president of Yes Lifecycle Marketing, whose company just released the results of a survey of more than 500 active social media users. According to the data, getting Facebook users to share information and deals about your products and services is far more important than you might realize. In total, 34% of active social media users have shared some kind of product offering with their followers and 94% of them have shared offers through Facebook (significantly higher than offer-sharing on…
  • The Gap Between Most Effective and Easiest to Execute Digital Marketing

    Susan Gunelius
    8 Oct 2014 | 5:39 pm
    New research from Ascend2 identifies just how big the gap is between the most effective digital marketing initiatives and the digital marketing initiatives that are easiest to execute. A total of 333 marketing, sales, and business professionals from around the world were interviewed for the Digital Marketing Strategy study, and an overwhelming majority (89%) reported that their digital marketing was very successful or successful to some extent.  More than one out of two respondents (51%) indicated that their biggest challenge to digital marketing success was a lack of an effective strategy.
  • The Rise of Social Logins in the US and UK

    Susan Gunelius
    7 Oct 2014 | 4:28 pm
    Social logins have become the norm and consumers not only look for a social login option on brand sites and mobile apps, they also expect a social login option. Gigya’s 2014 State of Consumer Privacy and Personalization study recently surveyed 2,000 people between the ages of 18 and 55 in the United States and the United Kingdom. The results showed that 77% of U.S. consumers and 60% of U.K. consumers have logged into a brand website or mobile account using a social network account. This is a huge jump (45% increase) from 2012 when just 53% of U.S. consumers used social logins. The rise…
  • add this feed to my.Alltop - tech reviews, opinion and wit

  • Get Into Your Mess: Cleaning Can Be a Distraction

    19 Oct 2014 | 9:41 am
    Don't let your compulsive cleanliness get in the way of your soaring inspirations. "Just close the door mom," is a fine answer. (Even if mom is just an idea in your head.)
  • Who You Follow On Twitter Says More Than You Think

    19 Oct 2014 | 7:55 am
    Look for quality people to follow. And when quality people follow you, follow them back. And please, please, please BLOCK and REPORT the spam accounts.
  • Yosemite Review – Hour One (Apple's New OS X 10.10)

    17 Oct 2014 | 6:27 am
    But I'm not all that enamored with a OS upgrade if it's going to slow me down or break things. Imagine clicking on a [Click to Upgrade Windows] button in the middle of a Thursday afternoon, when you've still got deliverables for the day. Um... No, don't imagine that. It's not rational.
  • Stop Talking: Do The Work, Don't Talk About Doing It

    16 Oct 2014 | 4:31 am
    If you're talking about your work rather than doing it, you are letting out a lot of energy. This energy (joy, excitement, recognition, community, support) is better used by focusing on DOING the work rather than TALKING ABOUT DOING the work. It's an easy concept, but it's harder to learn and master. The "pages" begin [...]
  • Why I Blocked Chris Brogan, Back

    12 Oct 2014 | 3:07 pm
    To be fair, I could care less about what these two former rockstars are tweeting about now. They've become clowns and shills of their former selves.
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    Technology & Marketing Law Blog

  • When Does Online Criticism Become “Stalking”?–Ellis v. Chan

    Venkat Balasubramani
    10 Oct 2014 | 10:47 am
    This is an online harassment dispute. Ellis, the plaintiff/petitioner, is the author of a poem called “The Dash”. She has achieved some degree of public figure status through the poem’s notoriety. The poem is about a person who speaks at a funeral, and Ellis encourages people to recite (but not publish) the poem. According to Chan, the defendant/respondent, Ellis also engages in scorched-earth copyright enforcement tactics, sending threat letters and extracting settlements from a wide-ranging group of people or entities who post or publish her poem without permission. In other words,…
  • Q3 2014 Quick Links, Part 2 (Content Regulation)

    Eric Goldman
    9 Oct 2014 | 8:51 am
    Photo credit: 3D Quick Link Crossword // ShutterStock * United States v. Valle, 2014 WL 2980256 (S.D.N.Y. June 30, 2014). The highly unusual facts of this case reflect the Internet age in which we live. To prove the kidnapping conspiracy alleged in Count One, the Government relied on numerous Internet “chats” in which Valle and three alleged coconspirators discuss in graphic detail kidnapping, torturing, raping, murdering, and cannibalizing women. Valle and his three alleged co-conspirators “met” on Dark Fetish Network or (“DFN”), which bills itself as a fantasy…
  • Call for Papers/Participation, 5th Annual Internet Law Work-in-Progress Conference, SCU, March 7, 2015

    Eric Goldman
    8 Oct 2014 | 12:15 pm
    Taken before any characters got mauled at D&D nightWe invite your participation in the Fifth Annual Internet Law Work-in-Progress conference at Santa Clara University School of Law on March 7, 2015. The conference series is co-sponsored by the High Tech Law Institute at Santa Clara University School of Law and the Institute for Information Law and Policy at the New York Law School. The work-in-progress event was created for Internet law scholars to receive feedback about their papers and projects from their academic peers. We take a broad view of the topics that fit under the…
  • Shopkick Unable to Shake Text Spam Complaint — Huricks v. Shopkick

    Venkat Balasubramani
    8 Oct 2014 | 8:21 am
    Shopkick is a rewards-based app that shoppers use on their phone while they are in-store shopping. I’m not precisely sure how it works (you get points for trying on items or walking in certain parts of the store?) but it did not seem to have crowd-buying component to it. Apparently, Shopkick allowed its users to send text messages giving their friends “points” on Shopkick and encouraging them to try the app. It’s unclear if the users must individually send such messages, or if the messages are sent out to all contacts en masse. A recipient brought claims under the TCPA. The court…
  • Q3 2014 Quick Links, Part 1 (RTBF, Reviews, IP & More)

    Eric Goldman
    7 Oct 2014 | 9:18 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStock Right to Be Forgotten * U.S. Attitudes Toward the ‘Right to Be Forgotten’: 1. Sixty-one percent of Americans believe some version of the right to be forgotten is necessary. 2. Thirty-nine percent want a European-style blanket right to be forgotten, without restrictions. 3. Nearly half of respondents were concerned that “irrelevant” search results can harm a person’s reputation. * Search Engine Land: The second most common reason Google is rejecting RTBF requests is…
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    LJ Jones's Blog

  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
  • Topher Grace, Seth Green and Mark Hamill kidnap George Lucas.

    LJ Jones
    23 Aug 2013 | 12:10 pm
    Movie Idea. Need Help. The movie takes place at Comicon in San Diego, where George Lucas is the headline attraction/speaker. Upset by StarWars 1,2 and 3, Topher Grace, Seth Green and Mark Hamill kidnap George and attempt to force him to re-edit the 3 movies into one decent movie, destroy the originals and remove all mention of midichlorians from StarWars cannon. In his old age, Mark Hamill thinks he's Darth Sidious. Darth Hamill is the mastermind of the plot and has the entire 501st as his Royal Guard. Not wanting to miss their only chance to meet George Lucas a rag tag bunch of geeks dressed…
  • When I was a kid......

    LJ Jones
    3 May 2012 | 5:49 pm
    When I was a kid........ vital Nintendo knowledge, like how to beat a boss or a cool cheat code, was passed from one kid to another at school. You couldn't look it up on the internet when you got stuck. You just figured it out and it worked pretty well. Up Up Down Down Left Right Left Right B A Select Start..... you kept a tape in your "BOOM Box", ready to hit record when your favorite song came on the radio so that you could savor that song over and over again. Sometimes you waited for days just so you could get the entire song..... you had to rewind and fast forward things. Cassette tapes.
  • Scientist Identify Geek Gene

    LJ Jones
    26 Apr 2012 | 1:49 pm
    Geek GeneScientists have finally identified the geek gene. That all important part of our DNA that makes us love things like Star Wars, Comic Books, Sci-Fi and Video Games. It explains why full grown men are willing to dress up in red tights and pretend they have Super Speed.Scientist theorize that this gene is also responsible for most social awkwardness and also inhibits men and the occasional woman from talking to the opposite sex.Geek ChromosomeOften large chains of the geek gene are woven together to form an actual geek chromosome, creating super geeks. Geeks so geeky, they rarely see…
  • Math With Friends

    LJ Jones
    27 Feb 2012 | 12:42 pm
    I have never been very good with word based games like Scrabble, so I came up with a game that is a little more my speed and one I can beat my wife at.  I call it Math With Friends.  It's more fun than a spelling bee.  It's based on word games like Scrabble but way more fun because it uses math.
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  • My LAST EVER Get OUT There–Live! Workshop is Just Weeks Away!

    1 Oct 2014 | 2:54 pm
    These days, people aren’t going to the Yellow Pages to find the services and products they need, right? And, as a business owner or aspiring business owner, you may already have a presence online–but it’s not translating to dollars and cents. I’m holding my 3-day live event this November 13-15 just outside Philadelphia called Get OUT There–Live… and I’ll be walking you through step-by-step how to build a profitable, fun online business, be seen as a respected go-to expert, and create an irresistible online presence that makes you money 24/7 AND allows you to impact…
  • I’m Going on Tour to See You!

    3 Sep 2014 | 6:27 pm
    I’m going on a “mini-tour” to see you! Registration is now open for my Get OUT There—Live! Tour! What does it mean? I’m visiting a couple of cities to teach my process for growing a business that’s aligned with your values and allows you to serve many more people… by leveraging the Internet and using authentic, engaging marketing to attract your most ideal clients and get out there in a really big way. It’s something I’ve never done before! One of the coolest things about it? We’re making it very easy and affordable for you to get this information! You’ll spend a…
  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from:
  • The Energy of Clutter—and How it Affects Your Business

    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
  • When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

    Lee Odden
    14 Oct 2014 | 9:02 am
    Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix of tactics directed squarely at the C-level customer – and where a content marketing strategy might take them. With my involvement in the B2B marketing space, I get to talk to a lot of marketing and PR professionals about marketing and communications programs. The desire to “do more” and innovate marketing isn’t unique –…
  • B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

    Lee Odden
    13 Oct 2014 | 4:14 am
    It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind…
  • Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes

    Ben Brausen
    10 Oct 2014 | 3:45 am
    Marketers’ Twisted Cross-Channel Attribution [Infographic] - Linking customer data points can sometimes feel like playing a game of Twister. With so many on- and offline customer touchpoints, the pressure to connect the dots can leave marketers feeling red in the face or blue with defeat. Check out the infographic above to see how marketers are connecting the dots. Direct Marketing News Report: We’re Spending 49% More Time in Social Media Apps vs. Last Year - Do you feel more social than you did a year ago? Or at least more mobile? Localytics, a mobile marketing and analytics…
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  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
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    Kneale Mann | Leadership

  • Never a Good Time

    Kneale Mann
    20 Oct 2014 | 4:02 am
    There’s never a good time to spill your dinner on your nice shirt. There’s never a good time to start that business. There’s never a good time to have another child. There’s never a good time to move. There's never a good time to act on that idea. There’s never a good time to make any decision in our lives.We can use that as an excuse, a reason not to move forward, or face things head on. I can’t speak for you, but there are countless times in my life I haven’t had the bravery to make the call. And whatever happened was what I safely accepted as what was supposed to happen.I was…
  • Finding the Quiet

    Kneale Mann
    15 Oct 2014 | 4:57 am
    Here are some interesting facts about how we spend our lives from Distractify.Twenty five years is for sleeping. We’ll work about 10-12 years in real time. This is discouraging, only 48 days having sex – keep in mind, it’s an average. We’ll watch about 9 years of television. Close to 3 years cooking, another year cleaning, and just over 4 years driving our cars. We’ll drink 12,000 cups of coffee, 48 pounds of tea, and a measly 14 days kissing. Tack on another year of our lives deciding what to wear, 8 years shopping, 5 years sitting at a desk, and we’ll swear about 2 million…
  • What is Authentic?

    Kneale Mann
    12 Oct 2014 | 7:26 pm
    The simple definition is something that is genuine; of undisputed origin. But we human types aren't simple. Or perhaps we make it complicated.At an early age, we are told to set goals and focus on results as if life is simply a recurrent process of projects and tasks. It makes sense in the business world, I suppose, because we want a return on investment to show those who watch the outcome. And without revenue, business grinds to a halt. In our fast-paced never satisfied reach for the next thing even if we haven't defined it world, is there room for authenticity? There are two sides to…
  • The Memes of Risk

    Kneale Mann
    8 Oct 2014 | 7:16 pm
    Manage risk, financial risk, reputation risk, market share risk, relationship risk, shareholder risk, the risks of risks, the risk of focusing on risks, the discussion of risks, the endless what if's that stall our journey. Perhaps we perceive it will be difficult or worse, not successful. We often fear our own abilities and guts to take that ride. One of the worst emotions I think we can possess is regret. The idea we didn't act on can often be the one that stops the flow. The safety of inaction becomes our comfort zone.Risk often focuses on what will, would, or could go wrong. It's a…
  • Changes

    Kneale Mann
    4 Oct 2014 | 5:33 am
    It may win an election. It looks good on a coffee mug. It gives us hope for better results. But what does change really mean to you and me? Some say we don’t mind change but we don’t want to be changed. It’s perhaps easier to point to large events in our lives as change but we are constantly changing.Change is inevitable, the only constant is change, we’ve heard it our whole lives. But how often do we let external forces create the change rather than knowing we have more control than we allow? Despite the effort of our conscious minds – thinking, hoping, fretting, and trying – our…
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    The Fresh Peel

  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source:     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
  • Your Brain on Social

    Dave Landry
    3 Oct 2014 | 1:55 pm
      This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of…
  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Mark Brooks Speaking At Wearable Computing Conference In London

    Mark Brooks
    20 Oct 2014 | 7:54 am
    SNW - Oct 20 - Mark Brooks, Publisher of Social Networking Watch, will be hosting a panel on marketing strategy and crowdfunding, and speaking about the state of the wearables industry at the GLAZEDcon London event this Wednesday 22nd October. It brings together the most inspiring and innovative executives in Wearables, Internet of Things, government, gaming, health and fitness, and lifestyle industries to discuss the future of wearable technology. Mark believes the social networking industry needs to learn and share and work with wearable technology companies. You can register at…
  • Tagged Ditches IPO Plans

    Mark Brooks
    17 Oct 2014 | 11:17 am
    TECH CRUNCH - Oct 16 - The company has instead acquired messaging app startup Tinode and renamed itself if(we). If(we) is essentially a brand new company, now acting as a parent brand to Tagged and social gaming site Hi5. The plan is to incubate multiple social products, and the company confirmed it is already working on a messaging app as its first product. by Sarah Buhr See full article at Tech Crunch See all posts on Tagged
  • Twitter Teams Up With SoundCloud, iTunes

    Mark Brooks
    17 Oct 2014 | 11:10 am
    NBC NEWS - Oct 16 - Twitter is introducing a new way to listen to music and audio on its platform with built-in media streaming from SoundCloud and iTunes that can be attached to tweets. Instead of sending users out to a website or separate app, songs and podcasts will now play right below the tweet in a virtual "card," just like videos and pictures. by Devin Coldewey See full article at NBC News See all posts on Twitter
  • Whisper Denies Tracking User Info For The U.S. Government

    Mark Brooks
    17 Oct 2014 | 10:58 am
    TECH CRUNCH - Oct 16 - Following claims by the Guardian that the app might be tracking the location of users via GPS or IP address on their smartphones and then handing that info over to the U.S. Department of Defense, Whisper spokesperson assures that the allegations are false. The company reportedly changed its Terms of Service just days after learning the Guardian intended to publish their findings and released a point-by-point letter it sent to the Guardian about the report. by Sarah Buhr See full article at Tech Crunch See all posts on Whisper
  • Twitter Explains Random Tweets in Timeline

    Mark Brooks
    17 Oct 2014 | 10:34 am
    USA TODAY - Oct 17 - It's part of a series of experiments run by the company to make timelines more interesting for its members by adding recommended tweets, accounts or topics to users' timelines. by Brett Molina See full article at USA Today See all posts on Twitter
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  • Mine is Longer Than Yours

    17 Oct 2014 | 7:30 am
      There is endless debate about how long marketing content needs to be. Most people fall into the camp that it needs to be short. Why? Attention spans. The fast and furious pace of the Internet The way social networks work (Twitter, for example) But conventional wisdom on going short may be wrong. There is […]
  • Deal With It: News is a Commodity, a Worthless One

    15 Oct 2014 | 8:44 am
    The Guardian posted a recent story called “Can Twitter Make Money Off of Breaking News or is it a PR Platform?” I nearly choked on my coffee. The article notes: “Twitter’s behaviour over the last few months suggests it doesn’t think it can.” Well of course Twitter doesn’t think it can make money off of […]
  • 3 Reasons Why Facebook Communities Are Dead

    24 Sep 2014 | 7:51 am
    When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]
  • Fewer Choices, Please…

    22 Sep 2014 | 1:46 pm
    Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]
  • Going Live is Really, Really Hard

    10 Sep 2014 | 9:45 am
    For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]
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    Jeff Korhan - New Media and Small Business Marketing

  • Business Niche: How to Build a Predictable Income Model

    Jeff Korhan
    17 Oct 2014 | 12:18 pm
    Listen to the Episode Below (0:38:31) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a lot more than had work. In this episode Mike shares why it’s vital to find a business model that…
  • How to Be Famous for Your Business Content

    Jeff Korhan
    14 Oct 2014 | 2:45 am
    As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill Gates is most often credited for one simple reason: He published it. This is why your business needs to get serious about publishing business content. Claim Your Signature Content New ideas often slowly emerge from everyday circumstances. This is why they seem common to those that are…
  • Community Value: How to Grow Your Business Audience

    Jeff Korhan
    10 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:25:52) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly downloads, not to mention earning millions of dollars in annual revenue. Out of that…
  • 4 Pillars of Online Marketing Success

    Jeff Korhan
    6 Oct 2014 | 10:33 am
    Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing at least one thing each day to get results. We’ll get to that later; because social media is just one of 4 pillars that comprise a solid online marketing foundation. Here they are in order of importance. #1 – An Optimized and Responsive Website Online…
  • Customer Experience: How to Use Social Media to be Amazingly Helpful

    Jeff Korhan
    4 Oct 2014 | 3:00 am
    Listen to the Episode Below (0:36:44) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on the show. He will reveal how your business can make the most of customer service week to honor its…
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    Social Media University, Global

  • Google Ad Sales Double All U.S. Newspapers COMBINED

    Lee Aase
    17 Oct 2014 | 5:26 pm
    That’s the most stunning statement in a Brookings Essay “The Bad News about the News” by Robert G. Kaiser, who worked for a half-century as a writer and editor at The Washington Post. He outlines the fundamental problem of the challenge digital presents to “legacy” media: Overall the economic devastation would be difficult to exaggerate. One statistic conveys its dimensions: the advertising revenue of all America’s newspapers fell from $63.5 billion in 2000 to about $23 billion in 2013, and is still falling. Traditional news organizations’ financial…
  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
  • Why Ice Buckets are Contagious

    Lee Aase
    4 Sep 2014 | 4:15 am
    I’ve recently been listening to an audiobook by Jonah Berger called Contagious: Why Things Catch On. It’s based on Berger’s Ph.D. research into why some ideas or products get lots of word of mouth, while others don’t. It’s about a seven-hour audiobook that condenses his more academic work, and it’s good listening for workout time. Berger describes six key principles that helps products or ideas go “viral.” Those six characteristics are: Social Currency – How does it make people look to talk about a product or idea? Does it make people look…
  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Mark Brooks Speaking At Wearable Computing Conference In London

    Mark Brooks
    20 Oct 2014 | 7:54 am
    SNW - Oct 20 - Mark Brooks, Publisher of Social Networking Watch, will be hosting a panel on marketing strategy and crowdfunding, and speaking about the state of the wearables industry at the GLAZEDcon London event this Wednesday 22nd October. It brings together the most inspiring and innovative executives in Wearables, Internet of Things, government, gaming, health and fitness, and lifestyle industries to discuss the future of wearable technology. Mark believes the social networking industry needs to learn and share and work with wearable technology companies. You can register at…
  • Tagged Ditches IPO Plans

    Mark Brooks
    17 Oct 2014 | 11:17 am
    TECH CRUNCH - Oct 16 - The company has instead acquired messaging app startup Tinode and renamed itself if(we). If(we) is essentially a brand new company, now acting as a parent brand to Tagged and social gaming site Hi5. The plan is to incubate multiple social products, and the company confirmed it is already working on a messaging app as its first product. by Sarah Buhr See full article at Tech Crunch See all posts on Tagged
  • Twitter Teams Up With SoundCloud, iTunes

    Mark Brooks
    17 Oct 2014 | 11:10 am
    NBC NEWS - Oct 16 - Twitter is introducing a new way to listen to music and audio on its platform with built-in media streaming from SoundCloud and iTunes that can be attached to tweets. Instead of sending users out to a website or separate app, songs and podcasts will now play right below the tweet in a virtual "card," just like videos and pictures. by Devin Coldewey See full article at NBC News See all posts on Twitter
  • Whisper Denies Tracking User Info For The U.S. Government

    Mark Brooks
    17 Oct 2014 | 10:58 am
    TECH CRUNCH - Oct 16 - Following claims by the Guardian that the app might be tracking the location of users via GPS or IP address on their smartphones and then handing that info over to the U.S. Department of Defense, Whisper spokesperson assures that the allegations are false. The company reportedly changed its Terms of Service just days after learning the Guardian intended to publish their findings and released a point-by-point letter it sent to the Guardian about the report. by Sarah Buhr See full article at Tech Crunch See all posts on Whisper
  • Twitter Explains Random Tweets in Timeline

    Mark Brooks
    17 Oct 2014 | 10:34 am
    USA TODAY - Oct 17 - It's part of a series of experiments run by the company to make timelines more interesting for its members by adding recommended tweets, accounts or topics to users' timelines. by Brett Molina See full article at USA Today See all posts on Twitter
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  • Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    17 Oct 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  So You’ve Made Content, Now What Do You Do With It? 6 Simple Habits of Successful Social Marketers Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media 6 Small Changes to Your Morning Routine Will Transform Your Entire Day 10 Storytelling Tips for PR Pros How to Avoid Social Media’s 4 Most Common Pitfalls Toms Founder: 3 Killer Advantages of Social Impact Businesses ‘Invite a Weirdo to Lunch’ and Four…
  • My Bad Blogger Confession (and Reboot)

    Heather Whaling
    14 Oct 2014 | 8:37 am
    Hi, my name is Heather. And, I have a confession. I’ve been a bad blogger. Like, a tragically bad, absentee blogger. If I’m being really, really honest, I fell out of love with blogging. When I first started blogging, it was fun. I wrote about whatever I wanted and didn’t really care if it tied back to my business. I was just exploring the medium. That quickly changed: In the early years of my company, I was tracing 75% of all of my business back to relationships that began online — and much of that was directly or indirectly tied to this blog. So, then I felt…
  • The Weekly Cocktail: Creativity Edition

    Heather Whaling
    10 Oct 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. Cheers and happy reading!  The Source of Creativity 5 Ways to Keep Your Team’s Creativity Flowing 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not 12 Ways to Instantly Boost Your Creativity Do These Things Before Bed to Hack Your Creativity While You Sleep Why Marketers Can’t Afford to Separate Data and Creativity Not Just for Toddlers: Give Yourself a Timeout to Boost Creativity 100 Motivational Quotes that will Inspire you to Succeed 5…
  • Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    3 Oct 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Skype Uses Storytelling to Be the Most Human of Tech Companies 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy The 10 Tech Terms You’re Mixing Up Victoria’s Other Secret: The Low-Key Billionaire Behind The Lingerie Giant 3 Tips for Winning the Facebook News Feed Battle 5 Ways to Jumpstart a Sluggish Morning How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers 7 Habits of the…
  • Thinking Inside the Box: A Content Marketing Case Study

    Heather Whaling
    30 Sep 2014 | 8:24 pm
    Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect with this group of women, centered on the following goals: Build and nurture relationships with female influencers Spark social chatter leading up to launch Expand Hello Fearless’ online footprint Drive signups for Hello…
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    Room 214

  • 3 Tips for SaaS Scriptwriting

    Fleetwood Mathews
    16 Oct 2014 | 8:22 am
    When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication. A video is a way to sell your services with appealing visuals and a memorable message to your audience. An imperative part of creating this video is writing an…
  • #COTW: MeUndies’ “The 90’s”

    Katie Leitner
    15 Oct 2014 | 3:00 am
    How exciting is it that we live in a world where our underwear can be delivered to us? MeUndies is an online clothing company that focuses on the comfort of their product and convenience of purchasing it. Not only does MeUndies utilize a newly emerging business model, but they are finding interesting and different ways to keep their fans engaged digitally. Customers can purchase MeUndies products just like any other traditional online retailer: when they please, as often as they please. Or they can sign up to receive their undies every 1, 2, or 3 months on a subscription basis. This…
  • 6 Unconventional SEO Tips for High-Tech Companies

    Josh Hill
    14 Oct 2014 | 1:46 pm
    Today’s high-tech companies are overflowing with digital talent. Because of this it seems like digital marketing should come naturally and sales pipelines should always be bursting with qualified leads. Unfortunately, it’s not that easy. This is especially true with SEO. Even if you have a talented team, SEO can be dumbfounding. There’s an inconvenient wealth of conflicting ideas and tactics online. Even if you have ideas regarding what might increase organic traffic, your confidence in these ideas is likely to be shaky at best. Because of this SEO is frequently put on the…
  • Productivity Apps for Agency Survival

    James Clark
    13 Oct 2014 | 2:13 am
    I’ve been using a few apps for scheduling and communications which have made a positive impact on my personal productivity. Scheduling We’ve all been subjected to the pain and suffering associated with managing our own personal, family, team, client and agency schedule. It’s a nightmare with endless frustrations. – Gmail works with personal and corporate Gmail and Google Calendar accounts and has given me hours of my life back. eliminates the back and forth, and potential for double booking. In the past if I was to send an…
  • How Marketing Can Support The Product Owner

    Michael Kwolek
    9 Oct 2014 | 8:40 am
    Marketing isn’t just about spammy email campaigns and trying to make your brand “go viral”. At its best, it can be a two-way conversation between brand and customer, helping to guide the right people to your product while understanding where your audience and the market are headed next. By keeping a pulse on current and future customer needs, your marketing team can actually work hand-in-hand with product owners to help prioritize development and ensure you make the best software for your audience.   Working Together The first step in building a stronger relationship between…
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  • #MakeInIndia smashes the -Billion impressions mark on Social Media

    5 Oct 2014 | 10:47 pm
    #MakeInIndia made a huge splash globally with social media updates from over 100 countries, capturing the world’s imagination and a large chunk of influencer mindspace. Digiqom, a growing digital agency, and Simplify 360, a leading Social Business Intelligence Company, have come together to measure the impact of #MakeInIndia by listening in on the conversations and making sense of the voluminous data. The stats are staggering. To give you a perspective, #MakeInIndia trended worldwide at no. 2 between 10.30 am and 11.30 am on Thursday, September 25—the day of the launch. Since then, there…
  • The Social Media Spread of Ebola Virus

    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
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  • The Google Tag Manager gets an Update

    Team Position²
    17 Oct 2014 | 5:49 am
    The Google Tag Manager is a very useful tool not only for the IT fraternity but also for the digital marketers. You can make the whole process of tag management more predictable and tailor-made for your specific needs. Some of the features associated with the just released Google Tag Manager update are as follows: Customizing the Tag Manager to your unique needs using new APIs A user friendly interface that can launch and edit your tags quicker and more efficiently. A host of other third party templates that makes tagging easier than before. A tag is an HTML code that executes on a web page…
  • Content Marketing, ROI of PPC Advertising and much more…| Best of the Week

    Team Position²
    17 Oct 2014 | 5:18 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Measuring Your Content Marketing Efforts Content Marketing is gaining unparalleled traction today. This has led Digital Marketers to accord special emphasis on the quality of content being created. An effective Content Marketing strategy will give you a definitive edge. Read this incisive blog to learn more now. Why Change Management Comes into Play in B2B Marketing 3 Major B2B Marketing Fears: What’s Holding You Back? When do B2B Tech Companies…
  • Effective Ways of Measuring Your Content Marketing Efforts

    Team Position²
    15 Oct 2014 | 5:46 am
    Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take full advantage of this content marketing craze by reaching out to your customers with the right content. The Rise of Content Marketing All Google updates have led to one conclusion by SEO experts:  Content is King. It all started in 2011, when the search query “content marketing” began its rising trend, and has now grown to be extremely common. Creating quality content for your business has major benefits for your search engine optimization, social media…
  • Salesforce Makes a Big Splash with Wave

    Team Position²
    14 Oct 2014 | 3:40 am
    Salesforce, the global cloud computing company best known for its Customer Relationship Management (CRM) tool- is getting into the big data arena with the launch of its new product ‘Wave‘. This Analytics Cloud platform Wave creates sales, service and marketing analytics that can be read on desktops and mobile devices alike. It can be used to derive more insights from data within Salesforce products or it can also be deployed to extract value from imported third-party data residing on various platforms including machine-generated data. Wave is a pioneering cloud…
  • Facebook Raises the Ante in Mobile Ad Space

    Team Position²
    10 Oct 2014 | 5:50 am
    Facebook has officially launched its mobile ad platform called “Audience Network” which lets digital advertisers to serve ads on third party apps. Now this is just an extension of the Facebook advertising program and it even involves the same ad inventory that serves ads on Facebook’s own site and its apps. For long Facebook has been struggling to monetize its database of over a billion users without much impact. Now this launch of its mobile ad platform will give a fresh boost to Facebook’s advertising capabilities. It is a simple way to augment its advertising reach…
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    The Next Web

  • What’s on your home screen? Checking in with HowAboutWe co-founder Aaron Schildkrout

    Courtney Boyd Myers
    20 Oct 2014 | 10:21 am
    Courtney Boyd Myers is the founder of “What’s On Your Home Screen” is presented by Fueled, a New York and London-based mobile app development company that produces award-winning apps for big brands like Barneys to hot startups like QuizUp. Online dating isn’t easy. Finding a match, and getting said match to go out on a date is tough enough. Then figuring out what to do? So much pressure! HowAboutWe, a New York City online dating service, launched in 2010, to solve this very problem. Aiming to take the initial friction out of date planning, founders Aaron Schildkrout…
  • Microsoft updates Office Mix presentation tools with raft of new features

    Ben Woods
    20 Oct 2014 | 10:16 am
    Microsoft has today announced a raft of updates for its still new Office Mix presentation and teaching tools. Among the new features is an option to pause recording part way through, to ensure you pick your words correctly and say exactly what you mean, and a new ‘erase ink’ feature, if you want to carry on dictating over the same slide but add new content to it. There’s also a new search feature that makes it easier to find ‘mixes’ that interest you, which allows for breakdown by category, topic, tag or author. With the update, Microsoft is looking to refine the way... This…
  • Apple releases iOS 8.1 with Apple Pay and SMS Relay, brings back the Camera Roll too

    Josh Ong
    20 Oct 2014 | 10:07 am
    As promised, Apple has released its iOS 8.1 update, which brings back the much-missed Camera Roll, enables Apple Pay on iPhone 6 and iPhone 6 Plus devices and adds support for sending text messages from your Mac. With iOS 8.1, you can test the iCloud Photo Library beta. You can find the 117MB download in the Software Update settings on your iOS device. Apple first announced iOS 8.1 last week at its iPad and Retina iMac event. iOS 8.1 also includes a number of bug fixes for Messages, WiFi, Bluetooth connectivity, screen rotation, Safari and accessibility.
  • First Spotify, now Pandora wants to reward listeners with ad-free music for engaging with brands

    Paul Sawers
    20 Oct 2014 | 9:54 am
    Internet radio streaming service Pandora has announced a new Sponsored Listening offering, letting brands give listeners a full hour of ad-free beats in exchange for a little engagement. Available in the US, Australia and New Zealand, Pandora serves up music from across a multitude of genres for free, though you can cough up $4.99/month to remove the ads. With Sponsored Listening, you’ll be asked to watch a short video, visit a brand’s website or engage in another similar ‘interaction’. You’ll immediately be granted 60-minutes of uninterrupted listening, though the advertiser’s…
  • Facebook shows off its first ad for Messenger

    Napier Lopez
    20 Oct 2014 | 9:04 am
    As the palette of messaging apps continues to crowd up, its important for companies to convince users to stick with their own particular service. In that line of thought, Facebook just released its first video ad for Messenger. It’s a bit saccharine and doesn’t show too much of what differentiates Messenger from other apps, but the company might just be trying to win back some fans after the backlash it received for forcing people to download a second, separate messaging app on mobile. There are a whole lot of stickers, though. In any case, it’s notable that Facebook is even…
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    Jennings Social Media

  • JSMM Grows US Coachways Impressions By 1,500% In One Week

    Emily Ward
    10 Oct 2014 | 12:38 pm
    In just one week, Jennings Social Media Marketing (JSMM) took its client US Coachways’ weekly social media impressions from 50,000 to over 800,000, up by a staggering 1,500 percent. Specials that JSMM created for the website generated over 3,000 leads in one month, 136 leads from Facebook in a week and 130 calls from Facebook in a week. US Coachways, a national bus charter company, retained JSMM in June when its social media channels were very small. Most of the growth has been organic besides a small advertising budget on Facebook.     Find out more about the success below-…
  • APT MotoVox Group, Inc. Retains JSMM for Social Media & PR

    Josh Ridgway
    6 Oct 2014 | 2:25 pm
    APT MotoVox Group, Inc., a technology company building Mini Bikes, Pit Bikes, Go-Karts, and Scooters from the ground up, has retained Jennings Social Media Marketing. APT MotoVox Group is a publicly traded company headquartered in Kansas City, Mo. APT MotoVox Group recently acquired MOTOPED®, a lightweight and fuel efficient amalgamation of a motorcycle, moped, and bike. Motopeds are designed to go where a standard bicycle or motorcycle can’t by utilizing a patented jackshift pedal drive system and various low-displacement engine packages. These features create a 115-pound Motoped that can…
  • Frank Ancona Honda, RAZ Mobile & City Union Mission Combine Forces Thanks To JSMM

    1 Oct 2014 | 7:21 am
    JSMM has been working with RAZ Mobile over the last several months to build cause marketing programs and public relations outreach for its clients and JSMM clients. Together RAZ Mobile and JSMM were retained by City Union Mission for social media and mobile fundraising on the nonprofit’s 90th anniversary. Recently, JSMM introduced its client Frank Ancona Honda to the Mission to develop cause marketing programs and raise money for #FeedKCNow. Frank Ancona Honda now has its own mobile fundraising page via RAZ Mobile, using a campaign page feature that is branded for #FeedKCNow. JSMM will…
  • JSMM & RAZ Mobile Retained by City Union Mission; Frank Ancona Honda Raises Money for #FeedKCNow

    19 Sep 2014 | 3:00 pm
    JSMM was retained by City Union Mission to elevate the Mission’s social media presence throughout its 90th year serving the Kansas City community. JSMM client RAZ Mobile was also retained for its mobile fundraising technology. The kickoff campaign is a charity music concert, Celebrating 90 Years: More Than A Soup Kitchen, at First Baptist Raytown on Friday, Sept. 19, 2014 with musical performances by Lynda Randle and Paul Land and Ray Hildebrand. Buy tickets now or make a donation via the RAZ Mobile site. Additionally, a Facebook auction is going on now until Friday on the Mission’s page…
  • RAZ Mobile and JSMM Announce #HelpKC10: Campaign for KC Nonprofits

    16 Sep 2014 | 7:15 am
    Jennings Social Media Marketing (JSMM) is excited to announce a new campaign with its client RAZ Mobile called #HelpKC10. Kansas Citians may nominate their favorite charities to receive free social media and mobile fundraising websites. Tweet @RAZ_Mobile or @valeriejennings with the #HelpKC10 to have your charity considered. Nonprofits may nominate themselves, too. The 10 charities that have received the most votes will be announced as winners on Oct. 1, 2014. These winners will set up a RAZ Mobile fundraising page and the JSMM team will provide social media content promoting the campaign.
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    Jason Yormark

  • 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

    Jason Yormark
    1 Oct 2014 | 8:00 am
    Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. I love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. There was actually a time where you could practically get everything super cheap and free, Unfortunately those times have changed quite a bit. Vegas is much more touristy. In fact, over the years I’ve seen more…
  • You Need To Own Your Online Identity

    Jason Yormark
    7 May 2014 | 11:06 am
    I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas, a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc.  It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing. But today’s announcement is exactly why I’ve consulted not only restaurants, but all businesses to stay away…
  • Why Sometimes You Have To Say No To New Business

    Jason Yormark
    14 Apr 2014 | 12:11 pm
    Not every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into the most ridiculous showing of disorganization and disrespect I’ve faced since launching my business. A week or so ago, I was delighted to…
  • How To Guarantee Your Facebook Page Content Reaches Your Fans

    Jason Yormark
    2 Apr 2014 | 3:06 pm
    Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. Some are proclaiming they are leaving the platform, while others have begrudgingly bit the bullet and started paying to promote their posts. While I certainly enjoyed…
  • Social Media Isn’t Going Anywhere

    Jason Yormark
    24 Feb 2014 | 9:22 am
    I often get asked from folks whether there will ever be a “social media crash”. Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social”. It’s the technology that has changed that has allowed us to do so differently. So while I’m sure there will be a fair share of social channels that will come and go, our social…
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    Adam Sherk

  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
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    The Blog of Matthew Loop

  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
  • The 5 MOST Powerful Facebook Advertising Tips

    Matthew Loop
    18 Sep 2014 | 1:50 pm
    Based on extensive market research, careful observation, and personally spending over $250,000 in Facebook ads (not to mention an extra half million dollars my company has managed for clients), here are the 5 most powerful Facebook advertising tips you can learn and profit from today! You’ll also discover arguably the most costly mistake  marketers and small businesses make when advertising on the social network. Click the play button below to watch.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog…
  • Before You Work Another 12 Hour Day, WATCH THIS FIRST

    Matthew Loop
    15 Sep 2014 | 4:47 am
    This one single mistake can CRIPPLE your business and life if you’re not careful. In terms of priority, it should be #1 or else everything else falls apart. It’s probably not what you would immediately think either. This video was shot on the beautiful islands of Turks and Caicos in Grace Bay.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (highlight reel) Selling Products Online? Watch This FIRST The 5 Pillars of a Successful Internet Business How to Start…
  • The 2014 Social Media Revenue Summit (highlight reel)

    Matthew Loop
    25 Aug 2014 | 8:54 am
    Held at the luxurious Ritz Carlton in Buckhead, this top tier advanced training was designed to help attendees build a 5 figure per month PASSIVE income machine around doing what they love. It was also for brick and mortar business owners wanting to profitably integrate social marketing into their existing business model, product, or service. As you’re about to see from the highlight video, there is NO OTHER experience like this in the social media marketing world! If you missed-out on this years event, keep your eyes out for the 2015 dates. To learn more about the Social Media Revenue…
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    Diva Marketing (Blog)

  • Is Your Personal Brand Attracting the Right Audience?

    7 Oct 2014 | 6:12 pm
    This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the…
  • Interview With American Marketing Association CEO Russ Klein

    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
  • Why I Write - Blog Hop "Old Fashion" Meme

    4 Aug 2014 | 7:48 pm
    When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. I've always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I've always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With…
  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
  • Beyond The Ink Smudge To Digital Relevancy

    17 Jul 2014 | 10:45 am
    "Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
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    3net Search Engine Marketing Blog by Social Media Systems

  • 844-300-1429 | Arizona Casino Night Party Companies

    17 Oct 2014 | 4:55 pm
    844-300-1429|Arizona Casino Night Party Companies Who Are The Top Arizona Casino Night Companies? When you are planning to hold a casino night party, whether it is for fundraising or just for fun, there are things you need to know when hiring a casino night party company in Arizona.  The first thing anyone does when wanting […]
  • 1 Billion+ USD | Venture Fund Seeks Best Regional Commercials – Best Spokesperson – Models Actresses and Actors – Huge Prizes – Travel – Capital Offered to Winners | TV Contest Begins

    Israel Rothman
    14 Oct 2014 | 9:19 am
    A new 1 $Billion+ Venture Fund Seeks: Best Regional Company Commercial   Best Travel Show Spokesperson Exotic Destinations Travel show Spokes Models Best Regional Actress Best Regional Actor.. TV shows for the Travel Industry.   Free Advertising, Huge prizes, Travel, Careers and even Capital Offered to Contest Winners! Resources Include:   Live Event Broadcasting / Streaming Arts & Entertainment Community […]
  • 313-277-0800 | List of Clowns in Michigan – Children’s Entertainment

    13 Oct 2014 | 7:34 pm
    313-277-0800 | List of Clowns in Michigan – Children’s Entertainment Things To Look For When Hiring A Clown in Michigan By, Shayna Lynn When you search for a clown for hire, whether it’s for birthday parties, theme parties or children’s special occasions, there are some things you must know first. Not every clown for hire […]
  • 609-895-9660| New Jersey Murder Mystery Party Companies NJ

    13 Oct 2014 | 6:16 pm
    609-895-9660| New Jersey Murder Mystery Party Companies NJ Murder Mystery Party Companies In New Jersey: Theater To Go – 609-895-9660 – Mercer County, Lawrenceville Please mention the Corporate Event Channel when calling  Riddlesbrood Theater Company – 609-377-9125 – Burlington County Please mention the Corporate Event Channel when calling How to Host A Murder Mystery Dinner […]
  • 763-506-0400 | Minneapolis Bounce House Rental

    12 Oct 2014 | 7:19 pm
    763-506-0400 | Minneapolis Bounce House Rental USA Intlatables – 763-506-0400 Please mention the Corporate Event Channel when calling USA Inflatables has FREE Delivery to the Minneapolis St Paul MN Metro area with additional service available to outstate MN, WI, IA, ND and SD. As the premier interactive party rental company in the Midwest we take […]
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  • Anonabox Kickstarter Campaign Suspended

    Mona Zhang
    20 Oct 2014 | 9:46 am
    Anonabox, the Kickstarter campaign that saw success last week, has been permanently suspended. Funding was halted for the project after a Kickstarter review of allegations about the device’s originality. The campaign’s funding goal of $7,500 was surpassed on its first day, and it eventually gained over $500,000 in pledges. However, the campaign’s initial success was disrupted when a developer for the project, August Germar, participated in a Reddit AMA about the device. Redditor asherlangton pointed out the hardware’s similarity to existing devices. The user also…
  • Social Media Newsfeed: Facebook to DEA: No Fake Profiles | Snapchat Ads

    Tim Sohn
    20 Oct 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Facebook Rebukes DEA For Impersonating Woman Online (BuzzFeed) Facebook has bluntly told the U.S. Drug Enforcement Administration to stop using phony accounts and posing as real people in its investigations. The company’s rebuke, delivered Friday in a sharply critical letter to the law enforcement agency, comes after BuzzFeed News disclosed that a DEA agent had created a bogus Facebook account, impersonated an upstate New York woman and posted racy photos of her and an image of her young son from her seized cell phone…
  • Social Media Jobs:, Chalkbeat, Stanton Carpet

    Nadine Cheung
    18 Oct 2014 | 9:00 am
    This week, is hiring a freelance social media editor, while Chalkbeat needs a community editor. Stanton Carpet is seeking a social media coordinator, and is on the hunt for a web editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Freelance Social Media Editor (New York, NY) Community Editor Chalkbeat (New York, NY) Social Media Coordinator – Part-Time Stanton Carpet (Syosset, NY) Web Editor (New York, NY) Vice President, Social Start-Up Firm (New York, NY) Find more great social media…
  • iOS Researcher Says Whisper Users Should Be ‘Concerned About Their Anonymity’

    Mona Zhang
    17 Oct 2014 | 3:17 pm
    Respected iOS researcher Jonathan Zdziarski has found many holes in Whisper’s claim to anonymity in a preliminary investigation of the app. “The social networking element of Whisper acts as secondary to the application’s subject tracking and analytics core,” he wrote. Among his findings are that the app generates a unique user ID when someone runs the app for the first time: These unique identifiers provide positive identification of the device that, given fingerprint and/or passcode authentication, can also serve as positive identification of an individual, eliminating…
  • 90% of Companies Have Experienced Unexpected Downtime [Infographic]

    Kimberlee Morrison
    17 Oct 2014 | 1:10 pm
    When critical systems experience downtime, there can be short- and long-term damage for companies. A WhatsApp outage earlier this year reportedly cost the company millions, and may have cost them some users too. A new infographic from Peer1 hosting details the impacts of downtime on businesses. Downtime is extremely prevalent, with 90 percent of businesses unexpectedly losing access to their critical systems, and one-third of businesses dealing with downtime every month. The average downtime in the U.S. is 7.9 hours per outage; in Europe it’s 10.3 hours. There are four major impacts from…
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  • 10 Great Examples Of How Sports Use Vine

    Laurens Bianchi
    16 Oct 2014 | 9:25 am
    Vine offers sports a great opportunity to engage with their audiences, in just 6 seconds.   When social network tool was launched in january 2013, many sport teams were one of the first professional users. In the beginning, their content was a bit boring: panoramic shots of an empty stadium or someone leafing through a match programme in six seconds. As micro content is becoming more popular and important within content marketing, sports teams and brands are becoming more creative, using the network tot engage with fans, reach promotional goals and leverage their sponsorships. Here are…
  • 4 Ways To Make Your Presentation Viral

    Daniel Glickman
    15 Oct 2014 | 6:00 am
    Most people create content in the hopes that someone will see it. Yet when it comes to presentations, how do you get it out to the world, or, even better, how do you make a presentation go viral? Many of us remember presentations that have been informative, engaging, interesting, and make us want to share them – so how do you create one that will have the same effect on viewers? Here are four of our top ways to create a presentation that catches on like internet wildfire. 1. Don’t tell a topic; share a story. Presentations that simply share information on a topic don’t go viral.
  • Top 5 Videos In Viral Friday: God Only Knows – BBC Music

    Martin Michalik
    10 Oct 2014 | 1:38 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. God Only Knows – BBC Music An amazing video from BBC Music, a remake of Beach Boys’ masterpiece God Only Knows by The Impossible Orchestra. This week’s viral number one with almost 4,7 million views in just four days. 2. Dear Kitten: Regarding The Dog Cat and kitten are back in yet…
  • Meet the Google Street View Camel

    Paul van Veenendaal
    9 Oct 2014 | 2:59 pm
    Google has embarked on new territory with an unusual vehicle, in its quest to visualize the world for its Street View project. While cars are used to capture the majority of Street View imagery, Google’s Street View Trekker cameras have been carried also around on bikes, snow mobiles, boats, people, and now camels to capture more ‘off grid’ locations. To map parts of the Liwa desert in the United Arab Emirates, the company from Mountain View, hired a 10-year-old camel to take one of its 360-degree ‘Trekker’ cameras on a trip across the dunes. Click here to…
  • Top 5 Videos In Viral Friday: Assassin’s Kittens Unity

    Martin Michalik
    3 Oct 2014 | 7:52 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Assassin’s Kittens Unity New Assassin’s Creed game is about to hit the shelves (on 11. 11. 2014), promising a CO-OP game and a lot of fun. To give you a sneak preview, well sort of, here come a version featuring kittens! Cuteness overload, with over 5.5 million views in a week. 2. GoPro…
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    Pamorama | Social Media Marketing Blog

  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
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    Social Media B2B

  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
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  • Social selling, social business, social employees and other hype

    20 Oct 2014 | 3:00 am
    It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! Here are three “trends” that I believe are severely over-hyped. I am NOT saying they are without value. I am saying that a lot of the buzz is being generated by over-simplified guru-speak that is out of step with business reality. 1. The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. No more wine and…
  • Dare to Be Stupid: A lesson for B2B marketers from Weird Al

    16 Oct 2014 | 3:00 am
    By James Hahn II, {grow} Community Member July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of Robin Thicke’s “Blurred Lines” and Pharell Williams’ “Happy” were immediate hits. One of my favorites that flew under the radar was “Mission Statement”, in which he TOTALLY EVISCERATED CORPORATE CULTURE! (Sorry … forgot I wasn’t writing for HuffPo) While the song is chock-full of cringe-worthy corporate jargon, one thing it does not contain is this oft-repeated,…
  • The Chasm of Expectations Between B2B Marketers and Buyers

    Eric Wittlake
    15 Oct 2014 | 3:00 am
    By Eric Wittlake, {grow} Contributing Columnist If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended LinkedIn’s Tech Connect 14 event. It was a great event, but my single biggest takeaway was actually the opposite of the message I heard from the stage. As a marketer there was a clear and distressing undercurrent: we have lost touch with today’s…
  • The social media forecast: Cloudy!

    14 Oct 2014 | 3:00 am
    It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. But to add different spin on things, I came across a list of predictions I made in 2010. Let’s see how I actually did with this social media forecast four years later … Apps take center stage. I predicted the new battleground for marketing would be smartphone apps, which was going to drive an era of breakthrough creativity. I was right about that but honestly, this prediction was not much of a stretch : ) Augmented reality…
  • The secret to getting me to become your brand advocate

    13 Oct 2014 | 3:00 am
    Influence marketing is becoming shrill and annoying. Every day I get nonsensical pitches asking me to become a brand advocate and write about a brand, watch a demo for a brand, or accept a guest post (about auto glass tinting, tanning beds, accounting software?). I guess it’s predictable … like anything in business, when people find a good thing, everybody piles on. But what dismays me is that even many great companies are doing this all wrong. Like any consumer, I form relationships with my favorite products almost as if they were my friends. This notion seems to be lost on most…
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  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
  • A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

    Axle Davids
    28 Apr 2014 | 2:28 pm
    “Glass” is a tough name to trademark when “Google” isn’t tacked on. As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google (which owns the federal claim to “Google Glass”) has been trying to lock down a U.S. trademark for the shortened product name…
  • Key Brand Design Elements for a Website

    Axle Davids
    22 Apr 2014 | 9:50 am
    Your brand design elements won’t create a full brand experience without strategy. Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key design elements they should keep in mind before diving in. What People Wish Was True Many people who approach us are hoping for a sort of checklist: “Select your fonts, colours, style of…
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    360i Digital Agency Blog

  • Uncovering Global Twitter Trends Part II: India

    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
  • 360i Goes Purple in Support of LGBT Youth & #SpiritDay

    16 Oct 2014 | 6:41 am
    Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” a color that symbolizes spirit on the rainbow flag. #SpiritDay, which began in 2010, occurs every year on the third Thursday in October during National Bullying Prevention Month. Founded by GLAAD, an organization focused on working with entertainment,…
  • Report: Alibaba & The Future of Global Marketing

    9 Oct 2014 | 10:03 am
    While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, shop for, and purchase goods and services. Its ecommerce platforms span C2C, B2C, B2B and wholesale, providing a level playing field for small businesses and consumers to compete with major global suppliers.
  • How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

    Sam Franklin
    9 Oct 2014 | 8:59 am
    While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the study, “Mobile Crowdsensing,” researchers suggest that when the rush hour crush reduces people’s physical personal space, they psychologically cope by escaping into the virtual space of their smartphones—…
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  • How to secure your Facebook Page from being hacked

    Stine Haarløv
    16 Oct 2014 | 5:41 am
    The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online. Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same. It’s easy – and it really can be worth it!   (Thank you, Mikael Lemberg for sharing the image)   First of all The form above is fake. Make sure that you or your colleges…
  • How to handle a shitstorm – before, during and after

    Stine Haarløv
    14 Oct 2014 | 4:46 am
    With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.   Before the storm: Listen and prepare. In the first place you need to make sure, that you are up-to-date…
  • Research-Driven Ideas for Social Data

    Christopher Zimmerman
    19 Jun 2014 | 1:08 am
    Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. This shift in mindset also shows a warming towards potential industry topics on the program that can be far more relevant to practice. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information…
  • ECIS2014 – New Views on Social Networks

    16 Jun 2014 | 7:51 am
    Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of socialbusiness intelligence. This is what he had to report.  As an industrial PhD working in this field at Mindjumpers, I was not only down in Tel Aviv for the academic networking and the sun, but to hunt down the social media topics of interest to social media marketing agencies like our own.   In this blog post, let me first report back to you…
  • How Calvin Klein Has Created Dialogue With Customers

    Anne Herngaard
    27 May 2014 | 7:21 am
    This post is written by Stine Haarløv, who has applied for an internship at Mindjumpers. Stine studies Film and Media science at Copenhagen University. In 1981, Brooke Shields starred a Calvin Klein commercial: “You wanna know what comes between me and my Calvins? Nothing.” In 1992, Kate Moss was wearing the iconic Calvin Klein underwear in a provocative campaign flashing the waistband-logo. Now its 2014 and Calvin Klein has once again come up with something good! Using social media marketing in a forceful way, Calvin Klein called for a reinterpretation of the iconic underwear…
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    The Next Web » Social Media

  • The content marketing trends your business should be implementing

    JT Ripton
    19 Oct 2014 | 8:00 am
    JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines. With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing: “Director of Content” is the new highly recruited…
  • How publishers and brands can measure the value of native advertising

    Brian Honigman
    18 Oct 2014 | 10:30 am
    Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Skyword blog. There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads. According to Shareaholic, 70 percent of people want to learn about products through content rather than through traditional advertising—a statistic that further stresses the importance of quality content to building trust with and educating your audience about your…
  • Improve social media shares by harnessing the power of positivity

    Kevan Lee
    17 Oct 2014 | 8:45 am
    This post originally appeared on the Buffer blog. You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure. Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update. What feeling does your update impart? How does someone feel when they read your update? These are big, ethereal questions, and significantly different than discovering great content and finding the best literary device to share with. The tone of your…
  • Tweets from accounts you don’t follow will soon appear in your timeline

    Roberto Baldwin
    16 Oct 2014 | 5:30 pm
    Twitter loves experimenting with its service. One of those experiments involves dropping tweets in your timeline from accounts you don’t follow. That one is actually here to stay. Today Twitter posted that in recent tests, people enjoyed seeing tweets from accounts they don’t follow in their timeline. Trevor O’Brien of the Product Team posted: For example, we recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics. Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals…
  • 7 ways to better integrate SEO across your marketing channels

    Brian Honigman
    16 Oct 2014 | 8:55 am
    Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Digital Current blog. Search engine optimization is one of the most essential marketing functions to help drive qualified visitors to your website on a regular basis, but unfortunately many marketers and business owners make the mistake of thinking of SEO within a silo. SEO is not a channel that should be thought about independently but instead incorporated extensively across your other marketing efforts to help better achieve long-lasting, quality results. There are many marketing…
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    Courtney Engle Robertson

  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
    WordPress 4.0 will be released this week. While there are no drastic changes to come, lots of great tweaks have been made.  WordPress 2.9 -> 3.0 was a big change, but 3.9.2 -> 4.0 is “business as usual”, in that good changes have been made without overhauling nearly everything.  Take a look at what new features you can expect: Insert Media from URL Preview While we have had “insert media from URL” since 3.9, the ability to preview media inserted this way was lacking.  We now can see the preview in the media uploader, as well as in the post editor: Media…
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    While attending WordCamp NYC, I’ll keep my notes here. The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • WordCamp NYC

    Courtney Engle Robertson
    30 Jul 2014 | 10:24 am
    Today’s task: packing for WordCamp NYC . Getting excited! Also, testing omitting status post format from RSS. The post WordCamp NYC appeared first on Courtney Engle Robertson.
  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    While your WordPress website may not be printed often, you can help the visitors that do want to print articles and offer them a few settings. Without styling, the printed page may have a weird layout and use all the colors of your blog.  This isn’t ideal for printing purposes. Print Friendly and PDF Button The WordPress plugin Print Friendly and PDF Button will make quick work of displaying your website content in a printer friendly mode when a visitor clicks the printer button on your site. In the settings, I actually don’t display this printer button within the posts on my…
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    CompuKol Connection » Blog

  • Matching Social Relationships with Social Channels

    Richard Larson
    20 Oct 2014 | 2:00 am
    This entry is part 2 of 2 in the series Business Relationships with Social Connections   Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. This article is the 2nd in our series on Business Relationships…
  • Your Staff May Be Your Best Online Tool Yet

    Michael Cohn
    16 Oct 2014 | 2:00 am
    You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. What is this amazing social media marketing tool and why haven’t you figured it out so far? It actually is no great mystery. The amazing social media marketing tool that you…
  • The Effectiveness of Adding Videos to Your Brand

    Michael Cohn
    13 Oct 2014 | 2:00 am
    Enhancing your professional brand with videos will make a giant positive difference to what you are doing and to how far you can go in a short amount of time. The truth is that your personal and your professional brand are, in many ways, one brand and videos will serve to enhance both very effectively. The visibility of your brand First of all, it is extremely important for you to get yourself and your business in front of the people with whom you wish to share a relationship. You can accomplish that in one of several ways, including written content, graphic images, and videos. Videos can be…
  • Making Your Social Mobile Strategy Sing

    Carolyn Cohn
    9 Oct 2014 | 2:00 am
    If you own a business, you are in a position of having to market your brand to some extent. You may be heavily involved with the marketing or you may be less involved. However, either way, you must market in several ways, including marketing for mobile devices. You have to really make sure that your efforts push your brand to great heights. Working your social mobile strategy until it sings You have a choice of two ways to look at the situation. You can either consider it a chore or you can consider it an opportunity. The opportunity is actually staring you in the face. Basically, every…
  • Effective Tips for Your Startup

    Michael Cohn
    6 Oct 2014 | 2:00 am
    If you have finally made the decision to start building a new business (whether it is your first business ever or one of many that came before it), it can be an extremely frightening proposition. Your continued (and eventual) success has a lot to do with whether you lay the foundation properly from the beginning. How do you start? If you are at the point where you are ready to start a new business, it is safe to assume that you have a unique, exciting idea. At least, that is what you know to be the fact. The reality is that you cannot be the only person who believes in your idea. You must…
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    Pushing Social

  • Offering Free Tools to Increase Your Social Reach

    Marie Williams
    15 Oct 2014 | 6:00 am
    Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in form to your website to collect leads when someone wants to download your content. I know I’ve taken my turn being on both ends of that equation. I’ve downloaded more special reports than I can count and I’ve also created more than my fair share of said reports. My guess is that you have too — has…
  • What Ragnar Taught Me About Grassroots Content Marketing

    Stan Smith
    14 Oct 2014 | 5:00 am
    I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.” Now I love my morning run. It took a torturous and life-changing event called the Ragnar to flash-transform me into a passionate athlete chasing the next runner’s high. (Listen to Laura and I talk about the run on the PS Podcast). On the 12-hour drive home to Michigan I tried to dissect…
  • [Podcast] Episode #24: Are You Using A Shotgun or Rifle Social Media Strategy?

    Stan Smith
    8 Oct 2014 | 5:00 am
    Click Here to Subscribe to the Pushing Social Podcast Several weeks ago Jay Baer delivered a sharp kidney shot to content strategists. His post “Why It Might Be Time To Completely Change Your Social Media Strategy” charged that you and I might be executing the wrong social media strategy. I read the post…and had a few thoughts that I wanted to share with you. But that’s not all, I invited my friend and new co-host! Laura Click on the show to discuss Jay’s post and some other cool stuff that you’ll enjoy. Make sure you check out Laura’s thoughtful and…
  • Why Your Editorial Calendar Isn’t Getting the Job Done

    Stan Smith
    2 Oct 2014 | 6:00 am
    I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. I look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts.  I’m hooked and my calendar habit will be tough to break. But, even though my editorial calendar is a cherished tool it still stands behind my editorial strategy. If you look back through our post archives you’ll see that I haven’t referred to “editorial strategy” – ever.  Why?  Well friend, it’s my Secret and since I practice what I preach I thought you…
  • Why Every Successful Content Marketing Strategy Needs a Secret

    Stan Smith
    30 Sep 2014 | 7:48 am
    We’ve talked about how important a unique approach is to establishing yourself as an expert.  But you need one more thing before you can create your unique approach. You need to discover your Niche Secret. “There is always a secret at the core of every business” – Peter Thiel In Peter Thiel’s book – Zero to One, he describes the power of Secrets.  Secrets are valuable. Successful business owners find the secret in their business niche and uses the secret to deliver better products and services to their audience.  You can’t compete and build a valuable business…
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    33 Charts

  • Announcing edX Medicine in the Digital Age

    2 Oct 2014 | 11:55 am
    In 2012, the Medical Futures Lab offered Medicine in the Age of Networked Intelligence, a powerful 50,000 foot view of medicine and its radical disruption.  The course was huge success and drew the attention of the social health community well beyond the confines of Rice University and the Texas Medical Center.  I was thrilled to co-teach and co-create this course with my Medical Futures Lab co-founder, Dr. Kirsten Ostherr. I’m now thrilled to announce that, through a novel collaboration between Rice University and Baylor College of Medicine, this course will be globally available in May…
  • I’ve Got Friends with Low Platelets

    1 Oct 2014 | 1:32 pm
    If you’ve ever Googled, ‘Why does my stool look like BBQ sauce?’ then you may want to check out this latest production from ZdoggMD. Here the plight of the thrombocytopenic e-patient is played out in a brilliant Garth Brooks parody.  Acoustic guitar complete with spleen percussion.  This may be ZDogg’s best stuff to date. After you’re entertained, look beyond the surface.  ZDogg epitomizes the public physician.  An outward facing medical artist who has mastered his medium.  Beyond artist, a self-made media producer.  Wow.
  • Medicine X | Ed – A New Conversation in Medical Education

    10 Sep 2014 | 8:18 am
    I’ve been fortunate enough to attend Stanford Medicine X over the past 4 years.  Each year I’m surrounded by the most remarkable people and ideas.  And each year I think: What are we doing to bring these ideas to medical students? I think we’re closer. A natural evolution into medical education This weekend marked the announcement of the Medicine X | Ed 2015, a novel meeting that plays on the power, energy and innovation of one of modern medicine’s most influential communities, Medicine X.  Medicine X | Ed represents a natural evolution of MedX thinking into an area desperately in…
  • App Crowdsources Assistance for Arrest Victims

    24 Aug 2014 | 11:23 am
    If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get an alert the same time as local emergency responders.   It also shows the location of the closest automatic defibrillator (if there is one nearby) as well as a reminder about how to do CPR, just in case the user has an adrenaline-induced brain-freeze. This…
  • Social Health’s Sewer of Self-Interest

    22 Aug 2014 | 2:47 am
    There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the conversation on conversation.  Marketers love to cheer. Moving beyond cheerleading But what marketers want and do may be entirely different from what healthcare professionals might and should do.  It’s not that we can’t promote, but maybe we have…
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    Wave: "tracking how people and brands use social media"

  • Going granular: human analysis gives you detail automated tools can't

    Jason Hardman
    16 Oct 2014 | 8:38 am
    One of the biggest complaints we hear about automated tools is their lack of detail. They simply aren’t able to give the insight researchers need to answer burning business questions. However, consumer posts online are filled with opinions that provide the detail needed to help businesses. By using human analysts to extract granular detail at the individual opinion level, WaveMetrix's pioneering approach overcomes this problem and gives researchers insight that makes a difference. We frequently hear of the shortfalls of automated tools in giving granular details. Because their…
  • Going beyond the tip of the iceberg: getting more than just the mentions and sentiment automated tools give you

    Jason Hardman
    2 Oct 2014 | 3:32 am
    Many hold the misconception that the extent of insight that can be extracted from social media research is just mentions and sentiment, as this is how automated tools frame it. This simply isn't true. WaveMetrix's social insight iceberg model shows that there is more to be gained from examining online discussions than from what automated tools deliver. The real value of using social media as a research tool is frequently missed. Consumers are, as we speak, writing in-depth about millions of different topics online. They are writing responses to many of the questions market researchers are…
  • Brands' premium positioning undermined by e-retailers who ignore naming and pricing guidelines

    Dan Cotton
    30 Sep 2014 | 10:18 am
    Brands’ potential sales are impacted by third-party retailers who do not comply with brand guidelines on their product listings. Our previous article analysed how online partners fail to follow brands’ imagery and video guidelines (link). This article will examine how third-party retailers ignore pricing and naming guidelines, which undermines brands’ positioning and affects how consumers perceive the brand.  Premium watch brands differentiate their products with sub-branding that is echoed across their marketing and own eCommerce sites. This is often…
  • Brands lose sales because e-retail partners fail to meet imagery and video guidelines

    Dan Cotton
    23 Sep 2014 | 8:16 am
    Brands are struggling to ensure that third-party retailers match their own high standards. E-retailers frequently let down brands by failing to follow listing guidelines, leading to sub-par product presentation that can impact sales potential.    In this forthcoming series of Wave articles, we will explore how brands can increase sales on third-party retailers by improving their listings and ensuring that online partners follow brand guidelines. This article will assess imagery and video inconsistencies between brands' own best practice guidelines and third-party retailers. We will…
  • Bob and Lush successfully use Facebook reviews to promote their image for best quality dog food

    Owen Scarr
    2 Sep 2014 | 7:51 am
    Inviting consumer reviews on Facebook can be a good strategy when they reinforce brand values and promote positivity. Premium UK dog food brand Bob & Lush capitalise on their reputation for best quality dog food to attract testimonials from people with first-hand experience. This can be particularly effective for brands, like Bob & Lush, which offer a health benefit, as consumers authentically reinforce their claim to promote “excellent health”. This article looks at Facebook reviews on Bob & Lush. We have coded their content to examine the outcome when a premium…
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  • TDA Group Content Happy Hour: Hey, look at me!

    Paul Gustafson
    17 Oct 2014 | 12:11 pm
    Having trouble getting prospects to focus on you? This edition of our content marketing news digest serves up recent items about getting audiences to pay attention to what you have to say. See lessons to be learned from the way mobile devices are driving new demand for digital newspaper content. Observe tips for clearing up visitor confusion to improve website conversions. Gaze at best practices for making your content the key driver for better search visibility. Digital Newspaper Readers’ Eyes Shift to Mobile eMarketer Staff Report Delivering the right message is important, but your…
  • Feel-Good Money Making

    Natalie MacNeil
    16 Oct 2014 | 11:56 am
    Guess what? If you think you’re not working hard enough or doing enough, you’re buying into a myth. So many mega successful entrepreneurs know a little secret about this: Earning money shouldn’t be hard work. In fact, this week’s Conquer Summit guest, Tara Gentile, believes making money should be a beautiful and easy thing, which I absolutely love. Tara, who’s the author of The Art of Earning Beautifully and the founder of Kickstart Labs, joined us for last night’s Summit session where we talked about: The simple perspective shift that can transform your…
  • TDA Group Content Happy Hour: Looking good while juggling tasks

    Paul Gustafson
    10 Oct 2014 | 10:28 am
    Face it: Most content marketers are expected to perform a growing number of tasks simultaneously—and look good at it. This week’s news digest examines stories about appearing polished and assured while juggling critical tactical and strategic tasks. Read on for video marketing strategy tips, ideas for optimizing web content with social intelligence, and a primer on the future of SEO. Plus, see the ways you can boost content effectiveness by learning a few basic coding skills. Five Steps to Creating a Video Marketing Strategy By Michael Litt at MarketingProfs How do you give video a…
  • The Path To Freedom And Finding Your Purpose

    Natalie MacNeil
    9 Oct 2014 | 12:01 pm
    Gaining clarity and finding your purpose can be a real challenge, especially when we’re enmeshed in so much busyness in our day-to-day lives. But finding (and focusing on) your purpose every day can also bring great freedom and incredible personal success. This is something my friend Nisha Moodley and I talked about during our Conquer Summit interview last night.   Nisha knows a thing or two about finding out what’s true to the heart and creating a “sisterhood” to help each other gain inner wisdom. She is a coach, a community cultivator, a writer, a speaker, and a…
  • Join Me at Spark Talks on Wednesday October 8th

    Kyle Lacy
    7 Oct 2014 | 6:37 pm
    I’m extremely fortunate to have the opportunity to speak at Spark Talks this Wednesday, October 8th. It is definitely a different format and out of my normal comfort zone. This is a timed talk of ten minutes! I think they will actually cut me off if I go over. I’m really looking forward to presenting on a different topic than my usual trends presentation. Here is all the information you need to know. Each month business owners, business development people, and fans of TED talks will converge with thought leaders at Sparks. New ways of thinking in the areas of personal &…
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    David Meerman Scott - Web Ink Now

  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”.
  • Sales Managers Must Adapt to the New Rules of Selling

    David Meerman Scott
    14 Oct 2014 | 6:51 am
    In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
  • Cold Calling is Dead

    David Meerman Scott
    8 Oct 2014 | 11:00 am
    My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies. My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street…
  • WaterField Designs great products and great web content

    David Meerman Scott
    2 Oct 2014 | 2:17 pm
    Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the workmanship and quality is outstanding. The coolest thing about their products is that they all made in the United States – in San Francisco!” Mike was right to turn me on to WaterField Designs. The moment I reached the WaterField Designs site I was hooked
  • Ello is Ello. Not Facebook.

    David Meerman Scott
    30 Sep 2014 | 11:08 am
    There’s tons of hype about Ello, the new social network. I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite.  (Ello is in beta and is currently invite only.) Many people think Ello is similar to Facebook. In my opinion, people who insist Ello is a Facebook killer are looking at the idea of Ello in the wrong way.
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    We Are Social

  • We Are Social’s Monday Mashup #233

    Nick Mulligan
    20 Oct 2014 | 9:32 am
    Teenagers like, totally hate Facebook Facebook looks set to join pogs and yoyos (does this blog post make me look old?) on the teenage scrapheap. A survey by finance folk Piper Jaffray has found that only 45% of teens admitted to using the network this autumn, compared with 72% in spring. There’s certainly fear that, if trendsetters deem the network ‘uncool’, their friends will follow (and where they go, so will the marketers). Now if you’ll excuse me, I’m gonna strap my Heelys on and head over to Tumblr. Organic Facebook reach keeps plummeting Adobe, a Facebook…
  • #IamSocial: Experiencing editorial

    Alex Milic
    17 Oct 2014 | 3:03 am
    Hey there, I’m Alex. I’m the other graduate here at We Are Social on the #IamSocial grad scheme. After battling through the ‘social application process’ and attending the assessment day, Rhoda and I finally made it onto the inaugural scheme. Tidy. It’s time to fill you in on rotation two of the graduate scheme. This week I’ve been hurling myself too fast down slides, trying out Google Glass, accidently sending embarrassing all work emails about James Blunt and reviewing the buffet spread at Google HQ. Rhoda and I rocking out Google Glass Along with all this, I’ve been…
  • The Best Digital/Social Agency in the World

    Robin Grant
    16 Oct 2014 | 8:05 am
    September came to an exciting end for the team here at We Are Social. After having picked up the Holmes Report’s EMEA Digital Agency of the Year and Best Multinational Agency to Work For accolades back in May, we were delighted to hear that we also picked up the publication’s award for the ‘Best Digital/Social Agency in the World’. With strong competition from the likes of Social@Ogilvy, Edelman and W20, our teams from all over the world are honoured to have been selected for an award that recognises how we’re making an impact across the globe. As The Holmes Report’s Arun Sudhaman…
  • The profile of Pinterest users

    Deniz Ugur
    15 Oct 2014 | 8:04 am
    A recent GlobalWebIndex study analysed the demographics and attitudes of Pinterest users. It found that almost two-thirds of users are in 16-34 age bracket and there are more women than men on the platform. A third of Pinterest’s total user base comes from America, followed by China at 14% and India at 13%. The report also shows almost all Pinterest users have a Facebook account and over 80% are highly active on YouTube, Google+ and Twitter.
  • Marking a moment with BBC Music

    Nick Hearne
    14 Oct 2014 | 8:08 am
    Last week, BBC Music unveiled a landmark musical moment across its television, radio and online networks, as 27 internationally acclaimed artists from a broad array of musical genres performed an extraordinary reworking of The Beach Boys’ classic song ‘God Only Knows’. The film marked the official launch of BBC Music, an ambitious wave of new music initiatives that amount to the BBC’s strongest commitment to music in 30 years, and We Are Social was delighted to be a part of it. Across social channels, a teaser phase kicked off the campaign as excitement built around a mysterious event…
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  • What The Ello?

    Sarah Irish
    7 Oct 2014 | 12:22 pm
    If you have been on the Internet in the last few weeks then you have probably heard of a new social media site called Ello. This new platform is being referred to by some as the “anti-facebook” because of their aversion to advertisements – naturally I had to check it out. Ello is currently in Beta, which means you can only join if you are invited ( see below). I was able to obtain an invite from a fellow social media enthusiast (thanks!) I had the opportunity to play around a little- here is what I can tell you. 1.  Ello boasts simplicity, and simple it is. The current features…
  • Growing Your Email Subscriber List

    2 Oct 2014 | 7:13 am
    Getting people to sign up for your email newsletter is an easy way to keep them engaged with your content. Use these best practices as a way to encourage more signups. Put Your Email Sign Up Form Everywhere On Your Website – Put it on every page of your website at or near the top. Also, add a checkbox to opt in to your newsletter to every form on your site. On A Popup – Use a popup signup form on your home page. Make sure not to overdo it and use a nicely designed form that can be closed by the user. On Your Email Signature – Make sure everyone at your company is promoting the email…
  • In the Wake of Tragedy: Where Do Brands Draw the Line?

    Sarah Irish
    19 Sep 2014 | 1:42 pm
    It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then you are aware of the major backlash brands received for chiming in on 9/11. While social media is an integral part of many marketing campaigns, the events of the last couple of weeks leave me wondering where and when brands should draw the line. Capitalizing on trending topics is nothing new; in fact it is common practice. As marketers it is our job to search for topics that make our clients relevant to their audience – holidays and events are super easy to plan ahead for. Many times,…
  • 10 Things That Crossed My Mind During Today’s Apple Keynote

    Sarah Irish
    9 Sep 2014 | 1:50 pm
    I love Apple, always have, always will. I got my first Apple product in 2004 when they came out with the iPod Mini. It was green, and it was glorious. From there I have owned a 5th Generation iPod, iPod shuffle, iPhone4, 2nd Generation iPad, a white (but man did I want black) Macbook, a Macbook pro, a Macbook Air and finally an iPhone5s. I know this seems a little overboard, but I am truly a brand loyalist. Needless to say, I was PRETTY excited for today’s iPhone6 release. I set up my Macbook , and my iMac and awaited the magnificent announcement. Here are 10 thoughts I had during the Apple…
  • The Evolving Landscape of Facebook Marketing

    Sarah Irish
    5 Sep 2014 | 1:51 pm
    Ahhh the magical, evolving animal that is Facebook. A couple of months ago, we laid out some changes Facebook made this year that have deeply effected the way we market on this platform. Now, four months later, we are still learning what these algorithm changes mean for us and our clients. Here are some takeaways from a little trial and error over the last few months: Its Not About Size: Back in the day (less than 5 years ago) Facebook for business was ALL about developing your community base. Its not to say the more followers you had made you a better page (but thats kinda what we’re…
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    Social Media Network - Marketing

  • New Social Media Networking Site

    14 Oct 2014 | 9:22 am
    Many new Networking Sites are coming up. Some of them remain while many close down. The Main Features and Functions remain the same reason being the basic purpose of Networking Sites is so that people can Socialize, Share and generally engage. Ofcourse this becomes a great opportunity for Brands and Business Houses. Ofcourse Social Media is a space that needs to be walked on with utmost caution at Business level and at Personal Level as well. One such New Site has similar advantage as many other Famous Social Networking Sites with good Main Features and Functions. This Site has…
  • The Never Ending Problem In Social Media

    9 Oct 2014 | 7:46 am
    The Never Ending Problem in Social Media = ContentThe Never Ending Solution To This Problem = UGC [User Generated Content]Agree? 
  • The 10 Most Used Social Media Websites As Of October2014

    7 Oct 2014 | 5:11 am
    Let's see if you can name The 10 Most Used Social Media Websites As Of October2014You will be able to name many - Like Facebook, Twitter, Pinterest, LinkedIn ... but did you think of Vine? What about Tumblr? and VK?  [VK stands for the Russian Social Media Platform. Originally VKontakte. VK is the largest Russian Social Networking Platform in Europe. It is available in several languages and is popular among Russian-speaking users around the world, especially in Russia, Belarus, Kazakhstan, Uzbekistan and Ukraine.]Here goes the list for The 10 Most Used…
  • 3 Points To Remember In Social Media

    17 Sep 2014 | 12:49 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity contest. Social…
  • The Changing Customer Service - Social Media

    12 Sep 2014 | 8:46 am
    Due to Social Media the way customers are now serviced has taken a change. This change is for the good.Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers,…
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    Social Nerdia

  • Social Nerdia Podcast: ZIRX is On-Demand Parking (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
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    Pam Marketing Nut

  • 10 Reasons Employees are Your Best Brand Advocates

    Pam Moore
    15 Oct 2014 | 3:47 am
    Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making…
  • Free Webcast – Employee Brand Advocacy 101 w/ @EveryoneSocial October 15th #SocialZoomFactor

    Pam Moore
    14 Oct 2014 | 4:09 pm
    We are thrilled to bring to you a free webcast co-hosted and sponsored by Everyone Social. Eric Roach, the CEO and Co-Founder of Everyone Social will be joining us to discuss Employee Brand Advocacy 101. I will be co-hosting this event with Eric, who has a simply amazing background. Prior to founding Everyone Social Eric’s work included leading Elance Inc. as the CEO and running marketing at Morgan Stanley as Executive Vice President. This webcast is part of the Power Up Your Brand conversation and educational series we are doing in partnership with Everyone Social. Over the course of…
  • Hello Ello or Goodbye Ello?

    Pam Moore
    10 Oct 2014 | 10:46 am
    There is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour. However, the real question is how long will they stick around? As I always say, what happens after the like is far more important than the initial like, or in this case “hello.” Are the people jumping onto Ello doing anything more than saying hello? Ello touts itself as the anti-Facebook and plays against the Facebook business model of advertising, privacy issues and now requiring real user…
  • 25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders

    Pam Moore
    9 Oct 2014 | 6:23 am
    Becoming a social business is a journey, not a destination. You can’t just mark a day on the calendar and say “this is the day we will be a social business.” We must embrace the journey. We need to endure the bumps, valleys and remember we are on this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead. If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs…
  • Stop Listening to Social Media Gurus and Build Your Own Plan!

    Pam Moore
    8 Oct 2014 | 5:35 am
    There is definitely not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media. You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the onion of the best practices from the social scientists. They have advice on everything from how to tweet, how to get retweeted, what time of day to tweet, and when, how and why you should be on one social network over the other. In addition you can find a ton of advice on how to become a social…
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    Jessica Malnik

  • The Number 1 Mistake You Are Probably Making When Growing Your Online Community (And How To Fix It)

    Jessica Malnik
    19 Oct 2014 | 10:40 pm
    Every community has lurkers. They usually average between 60-80% of all members. That’s a significant chunk no matter how you slice it. No matter how great of a community manager you are, you will never get even half of these lurkers to be regular, active contributors. So, why does just about every community manager (including myself) obsess at some point in time over the next tactic or full-blown strategy to convert more lurkers into active contributors. All you are doing is thwarting your community’s growth by obsessing over the wrong tactics and metrics. By catering all your…
  • Is Ello Just Another Bright, New, Shiny Social Media Object? (A Community Manager’s Perspective)

    Jessica Malnik
    2 Oct 2014 | 12:28 am
    Community managers, marketers, PR pros and yes even journalists all have a collective obsession with new and shiny things. Over the last couple of weeks, a new social network started to create some buzz. The social media site is called Ello, and it’s claiming to be the “anti-Facebook.” Ello says it is “free-to-use,” “ad-free” and they even have their manifesto right on their homepage. So as the curious community manager that I am, I decided to buck up, put my personal thoughts aside (with how contradictory those three phrases are) and test out this new social media site.
  • Why We Should Embrace Honesty and Vulnerability On Social Media

    Jessica Malnik
    15 Sep 2014 | 6:44 am
    It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power of portraying vulnerability and “being real” online. I think this is something that gets lost on social media sites. Think about it. We’re more connected than we have ever been before, thanks to Facebook, Twitter, Instagram, Pinterest and insert your social media site du jour.
  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
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    PISM Blog

  • Burning Man VS. Dussehra

    16 Oct 2014 | 5:10 am
    Every year in September, a temporary city comes alive to welcome a cosmopolitan, experimental crowd to celebrate the vibrant Burning Man event in Nevada. Miles away in another part of the globe the Hindu community gathers to celebrate the glorious festival of Dussehra. Two rituals at two ends of the world, so similar yet so different – let us explore them more. How they’re the same: 1. The “Man” Burning man stands for progress, creativity and goodness of mankind. Dussehra represents the evil being that needs to be burnt down to maintain social harmony. 2. Burning of the Effigy…
  • Move on Facebook Like-gate: Time to Engage, Not Incentivise

    16 Oct 2014 | 12:04 am
    Just when you found the perfect incentive for your beloved fans, what does Facebook do? It plays social media big brother and puts up a giant road block to wipe out your slate. Yes, we are talking about your forced break-up with the like-gate button. Now that you can no longer incentivise fans, let’s take a look at what goes in your favour in the apparently unimpressive deal! Facebook plays disciplinarian for brands that bribe fans: “You must not incentivise people to use social plug-ins or to like a Page. This includes offering rewards, or gating apps or app content based on whether…
  • Social Media Tool Review: LikeAlyzer

    6 Oct 2014 | 4:48 am
    Do you want to analyse the performance of your brand on Facebook and improve your social media strategy? LikeAlyzer is a great social media tool that provides useful insights and suggestions to expand your reach and engagement. Here’s how LikeAlyzer can benefit your brand: 1. Simple, Fast and Free – LikeAlyzer is a free third party tool that assesses your page. No need to sign up. Just type in the URL. 2. Strategy Improvisation – LikeAlyzer provides useful insight and feedback after evaluating your current page strategy, pointing out any mistake. It also provides suggestions to help…
  • Formula One Singapore Grand Prix 2014 – The Social Circuit

    6 Oct 2014 | 3:46 am
    The Singapore Grand Prix completed its seventh heart-racing year in September 2014. Four-time World Champion Sebastian Vettel lost the coveted title to Lewis Hamilton. Incidentally Hamilton also dominates the social networking sites with 2,568,647 likes on his Facebook Page and 2.29 million Twitter followers. Singapore GP enjoys a huge fan following on social media with 95,326 Facebook Page likes and 11,400 followers on Twitter. Let’s take a look at some fun facts from the social media centre of Formula One Singapore Grand Prix 2014:
  • The ALS Ice Bucket Challenge Deconstructed for Universal Digital Success Hacks

    6 Oct 2014 | 1:06 am
    The ALS Ice Bucket Challenge Deconstructed for Universal Digital Success Hacks Tom (Cruise), Bill (Gates), Mark (Zuckerberg) and David (Beckham) have done it already. In all likelihood, so have Tom, Bill, Mark and David from your neighbourhood. Yes, we’re talking about the ALS ice bucket challenge. Even here in Singapore, we have our very own Rebecca Lim, Shigga Shay, Fandi Ahmad, and George Young dumping icy water on themselves for charity. So how did the ubiquitous Ice Bucket Challenge create such a social media storm and generate widespread awareness about a disease not very well…
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    Smedio - Business Ideas Worth Sharing

  • An Entrepreneur’s Guide to Simplified Tech Tools

    Douglas Idugboe
    12 Oct 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small Business Association. We live in culture where small companies and startups are revered and innovation is rewarded. But that doesn’t mean entrepreneurship and running a business is simple, let alone easy. While every…
  • The 6 Immutable Laws of Effective Copywriting

    Tracy Vides
    30 Sep 2014 | 9:17 pm
    Share on FacebookShare on TwitterE-mail Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is. Something changed. A new movement is up. Customers have too much content to handle. Your copy – I am sorry to douse your fire with ice water – is just “more” content for your potential customers. You’ve got to do something else. You may continue to write copy but you’ll…
  • 7 Time Proof Ways to Simplify and Strengthen Your SEO

    Alex Miller
    29 Sep 2014 | 2:03 am
    Share on FacebookShare on TwitterE-mail SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle. Focus on Great Content and Not Keywords The search engine optimization…
  • 4 Things the Pope Can Learn from Justin Bieber’s Twitter Profile

    Scott Masson
    23 Sep 2014 | 3:33 pm
    Share on FacebookShare on TwitterE-mail What can the Pope learn from Justin Bieber’s Twitter profile? Since becoming Pope in March 2013, Pope Francis has become one of the most beloved public figures in the world. His renowned humility and concern for the poor, as well as his outspoken stance on gay and women’s rights has endeared him to even the most militantly atheistic liberals. Saving our eternal souls aside, however, there is one area in which even Pope Francis falls behind: his social media profile. In order to help Francis spread his message of love and tolerance further…
  • How to Increase Your Reach With a Facebook Contest

    Douglas Idugboe
    17 Sep 2014 | 8:05 am
    Share on FacebookShare on TwitterE-mail Facebook contest is one of the most underused tools on Facebook. With the ongoing tweaks and changes to Facebook’s algorithm, using Facebook as a marketing tool is becoming increasingly strategic. It’s more difficult to get posts into news feeds and quality content is more important than ever. A focus on engagement with strong calls to action is required. Boost engagement with contests; you’ll extend your reach while creating brand awareness and customer loyalty. 4 Successful Facebook Contests Don’t just offer something for free…
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    ReelSEO Video Marketing

  • Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

    Greg Jarboe
    20 Oct 2014 | 8:45 am
    It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    17 Oct 2014 | 12:52 pm
    The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
  • JW Player on The Latest in Video Technology Innovations

    Carla Marshall
    17 Oct 2014 | 9:42 am
    Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.
  • How To Track Visitors from YouTube to Your Website [Creators Tip #164]

    Carla Marshall
    16 Oct 2014 | 9:44 am
    Did you know that you can set up custom URL parameters to track visitors from your YouTube associated website annotation links? We show you how in this week's Creator's Tip.
  • YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

    Andy Smith
    16 Oct 2014 | 8:30 am
    Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.
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  • How to Figure Out your Ideal Writing Time

    Kathy Colaicovo
    18 Oct 2014 | 1:00 am
    Whether writing for your blog, newsletter, or social media networks, how do you figure out your ideal writing time? What makes it an ideal time? When you are fresh with ideas and distractions are at a minimum. For me this is the first hour of the day. When I go in my office every day […] The post How to Figure Out your Ideal Writing Time appeared first on Social4Business. Related posts: Blog Tips to help you Focus and Get the Job Done Twitter Tips for Writing Tweets Easy ways to Write an Article
  • How to Share an Image on Twitter for Business

    Kathy Colaicovo
    9 Oct 2014 | 1:00 am
    What is the best way to share an image or photo on Twitter for business? Make the Images an actual Image, not a Link! Recently I shared about how you should be taking your images that you are all posting on Facebook and using them directly on Twitter too. But in watching people doing this, […] The post How to Share an Image on Twitter for Business appeared first on Social4Business. Related posts: Share those Images on Twitter too! How to use Twitter Lists in Hootsuite Facebook – Photo tagging for Pages
  • Have you Installed the Facebook Messenger on your Smartphone?

    Kathy Colaicovo
    2 Oct 2014 | 1:00 am
    Someone recently asked me what I thought of Facebook’s new Messenger app and the fact that they are forcing people to install this to get their private messages from Facebook. Apparently many people are outraged and upset because Facebook is forcing them to install this app and that, of course, comes with warning of sharing […] The post Have you Installed the Facebook Messenger on your Smartphone? appeared first on Social4Business. Related posts: How to find the Messages area on your Facebook Business Page Facebook Messages and Email Why has Facebook Business Pages Reach Dropped…
  • Blog Tips to help you Focus and Get the Job Done

    Kathy Colaicovo
    23 Sep 2014 | 1:00 am
    Blogging is one of the best tools you can do to help boost your Search Engine Rankings – or how your website comes up in online search results. The block for many people is making the time to write the blog articles. There are several tips that can help you make certain you can achieve […] The post Blog Tips to help you Focus and Get the Job Done appeared first on Social4Business. Related posts: Blog Formatting Tips to help Attract more Clients Easy ways to Write an Article Write Blog Posts that bring in Traffic to your Website
  • How to get more Visibility when Sharing Links on Facebook

    Kathy Colaicovo
    16 Sep 2014 | 1:00 am
    A Facebook change is coming. Links and how they are posted on Facebook is changing! “Click-Baiting” on Facebook is soon going to be shown less in newsfeeds on Facebook. What is click baiting? This occurs when you post an update status on Facebook that has a link with a headline that encourages people to click […] The post How to get more Visibility when Sharing Links on Facebook appeared first on Social4Business. Related posts: What does the new Facebook Timeline mean for Users and Business Owners Facebook News Feed and Spam Facebook Redesign for Business Pages
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    Prepare 1

  • How to Massively Increase Shares on Your Next Blog Post [Infographic]

    Blair Evan Ball
    17 Oct 2014 | 4:05 am
    Do you blog? If not, have you thought about blogging? Did you know that blogging can really move the needle for your business? Some of you may be asking what is blogging? Should I be doing this for my brand? WHAT IS BLOGGING According to Wikipedia, a blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual occasionally of a small…
  • 4 Success Habits of Social Media Marketing

    Blair Evan Ball
    10 Oct 2014 | 4:05 am
    What are the habits of successful Social Media Marketers? What makes them more profitable than others? “All business success rests on something labeled a sale, which at least momentarily weds company and customer.” (Thomas J. Peters & Robert H. Waterman, Jr) Over the years, many thousands of companies close down, merge, or go bankrupt. THE REASON FOR SUCCESS OR FAILURE Dunn and Bradstreet took all the statistics that they had generated on failing companies over the years and ran them through a supercomputer. This program sorted out all the variables and distilled business success and…
  • Organic Reach Surpassing All Other Methods for Website Traffic

    Blair Evan Ball
    2 Oct 2014 | 4:05 am
    Would you like more traffic to your website? How would you like more brand awareness that attracts new clients? Your next customer could be a click away! CUSTOMERS ARE LOOKING FOR YOU 93% of people today are searching the internet for a product or service. How will you be found? Is your website optimized and search engine friendly? Search is a rare marketing method, because your customers are looking for you or a product like yours. With SEO, you scientifically target the people who are already looking for what you have to offer. With other marketing efforts, you basically throw your money to…
  • How to Showcase Your Brand With LinkedIn Publisher

    Blair Evan Ball
    25 Sep 2014 | 3:55 am
    Have you tried LinkedIn Publishing to gain more exposure? Would you like more business people to see what you publish? Top influencers like Richard Branson and Tony Robbins are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical blog.  Recently LinkedIn made the decision to open up the publishing platform to all users. Despite its awesome content marketing potential, the LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is in it’s infancy. The potential…
  • Visual Content Influencing the Future of Social Media [Infographic]

    Blair Evan Ball
    23 Sep 2014 | 8:30 am
    Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you? Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep. When the Internet just began, it was all about words, and coding. Fast forward to today with sites like Pinterest which has exploded with visual content as the digital medium of choice. Twitter started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich…
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    Leader Networks blog

  • The Future Of Social Business [Video]

    Vanessa DiMauro
    14 Oct 2014 | 5:36 am
    At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Our panel discussed where social has been and where it’s headed. Many smart people have been saying for years that at some point in the future we would no longer distinguish “social” business from ordinary business. Now we find social expertise in many enterprise…
  • Gender vs. Generational Divide Tops Findings From The Social Consumer Study

    Vanessa DiMauro
    24 Sep 2014 | 4:10 am
    Don Bulmer and I are thrilled to share the findings of our  latest study, The Social Consumer,  and we think this is the most exciting one yet!  We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that brands which can tap into the emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.  This is our third research collaboration since 2009, as part of our fellowship with The Society for New Communication Research. We were…
  • Big List 2.0: The Top B2B Online Customer Communities 2014

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
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    Digital Pivot RSS News Feed

  • #FanGate Takes Center Stage at Florida Governor’s Debate

    Jennifer Graber
    20 Oct 7645 | 6:13 am
    Summary: The election season is upon us. Television programs are interspersed with political commercials attacking candidates. We also cannot go one day without telemarketing calls touting political parties. This season also means it is time for televised debates. It is a time for candidates to duke it out on important issues that affect our communities, states, and the nation.
  • HBO Launching Standalone Service

    Jessica Cherok
    20 Oct 7458 | 6:13 am
    Summary: For all of those who have left cable and satellite television behind, HBO&rsquo;s announcement to sell its service online in 2015 is great news. For years, many have complained about the high cost of cable, yet it&rsquo;s hard to give up because of the quality shows airing on some cable channels.
  • Don't Bend Your New iPhone

    Jessica Cherok
    20 Oct 6918 | 6:11 am
    Summary: Some of Apple&rsquo;s iPhone 6 and 6 Plus users are getting an unwanted feature. The new, ultra-thin phones have a nasty habit of bending when left in a pocket while someone is sitting for long periods of time. The thinner phones are easier to bend than previous, thicker versions. But the iPhone 6 and iPhone 6 Plus are hardly the first of Apple&rsquo;s smartphones to have this issue.
  • Facebook's Year of Birth Not Working for 114-Year-Old

    Jessica Cherok
    20 Oct 3586 | 6:13 am
    Summary: When you get to be 114 years old, you would think you wouldn&rsquo;t have a need to lie about your age. Not so for Anna Stoehr. The 114-year-old woman had to lie about age in order to join Facebook. Facebook&rsquo;s age count tops out at 99 years, well shy of Stoehr&rsquo;s age.
  • Does Anyone Want a More Relevant Twitter Feed?

    Jessica Cherok
    20 Oct 2014 | 7:59 am
    Summary: &ldquo;We&rsquo;re working to show you better, more relevant content&rdquo; is perhaps the most dreaded phrase in social media. Just hearing it from your social media platform of choice is enough to trigger an eye roll. So, not surprisingly, Twitter&rsquo;s recent announcement that it will be tweaking with the feed has many users annoyed.
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  • #MakeInIndia smashes the -Billion impressions mark on Social Media

    5 Oct 2014 | 10:47 pm
    #MakeInIndia made a huge splash globally with social media updates from over 100 countries, capturing the world’s imagination and a large chunk of influencer mindspace. Digiqom, a growing digital agency, and Simplify 360, a leading Social Business Intelligence Company, have come together to measure the impact of #MakeInIndia by listening in on the conversations and making sense of the voluminous data. The stats are staggering. To give you a perspective, #MakeInIndia trended worldwide at no. 2 between 10.30 am and 11.30 am on Thursday, September 25—the day of the launch. Since then, there…
  • The Social Media Spread of Ebola Virus

    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
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    Sean Clark

  • More Intelligent Marketing With Facebook Data [Podcast]

    Sean Clark
    18 Oct 2014 | 1:48 am
    Episode 46 of The Small Business Marketing Report Podcast It isn’t about using the Facebook to market to people. It is about using the data that Facebook collects about people to inform your own marketing. In this episode Sean & Robert cover how to mine Facebook’s OpenGraph data and Ad tools so you can: Take out the guess work out of marketing Know who you are trying to reach Know what interests your audience Know how many of them there are This discussion is based on a presentation recently delivered by Sean on Mining Facebook Data for Marketing, you can grab the slides and…
  • Creating A Simple Social Media Strategy That Works

    Rebecca Miller
    14 Oct 2014 | 1:20 am
    Create a social media game plan Business owners understand the importance of creating a strategy when considering their business development, sales and promotion, yet few realise the importance of creating a strategy to manage social media efforts too. Social media is such as new yet burgeoning part of the overall package, it’s easy for businesses to fall into the trap of using a scatter gun approach to social, putting out posts across networks without really considering the ‘what’ and the ‘why’. This laissez-fair attitude to social media can at the least cause more…
  • How To Write An Effective Business Blog

    Rebecca Miller
    7 Oct 2014 | 1:20 am
    The benefits of blogging for business The inclusion of a blog on your business website will keep your content fresh and relevant. It can act as a tool to drive traffic to your website, encouraging customers to return to your site more often, and stay on it longer. A quality blog can demonstrate to your readership the knowledge you have about your market sector, helping build trust in your brand, integrity and positioning you as a leader in your field. It can also be used as a tool to increase subscribers to your mailing list, giving you an audience who can potentially be…
  • Homepage Horror Shows & How To Avoid Them [PODCAST]

    Sean Clark
    4 Oct 2014 | 3:47 am
    Episode 45 of The Small Business Marketing Report Podcast Your websites homepage is a valuable asset, yet many businesses treat it like a dumping ground for every marketing message they have. Sean and Robert discuss many of the mistakes businesses of all types make when it comes to designing their homepage. How you need to have focus and a clear understanding of your business objectives. But, first they have a quick chat about the impact of Google dropping Google+ Authorship from the search results. Listen in to the show, and if you have any questions then please feel free to comment on our…
  • SEO Ranking Factors For 2014 [REPORT]

    Rebecca Miller
    30 Sep 2014 | 1:05 am
    A guide to SEO in 2014 Search Engine Optimisation is a constantly expanding and ever-changing field which can seem like a bit of a minefield if you don’t know where to start. As a business owner it’s vital that you and your team understand the importance SEO plays to your online presence, and how best to stay ahead of the game. Here is an overview of the white paper recently published by Searchmetrics - The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. Don’t be put off by the technical jargon in the title. This report is vital reading if you want to understand…
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    L2: Business Intelligence for Digital

  • Benefits of Loyalty-based Credit Cards

    Homa Zaryouni
    17 Oct 2014 | 3:32 pm
    The benefits of integrating a credit card with a loyalty program stretch further than revenue from interest payments and savings on fees. Compared to customers without a store card, customers with credit cards visit stores 1.4 to 1.7x more often and increase incremental sales between 36% and 86%. Additionally, credit card programs enable stores to leverage data on consumer habits for marketing purposes. L2’s Insight Report: Loyalty Programs finds that department stores, home brands, apparel and accessories, are taking advantage of this trend, while the beauty, sportswear and watches &…
  • Forum Preview: Food Experiences With Emilie Baltz

    Homa Zaryouni
    17 Oct 2014 | 11:46 am
    L2 Forums have a tradition of enlisting speakers whose expertise appears to have no relationship with Digital IQ. One of those speakers scheduled for this year’s event on November 10th is Food Designer and Artist Emilie Baltz who authored two books about food, drawing on her upbringing in Illinois and France. Junk Foodie: 51 Delicious Recipes for the LowBrow Gourmand recreates small plates and deserts Baltz was exposed during her childhood summers in France, using traditional American junk food. L.O.V.E FOODBOOK, which Baltz co-authored and designed, asks 15 renowned mixologists and chefs…
  • Seventh Generation and Dove Win Long-Tail Search

    Homa Zaryouni
    17 Oct 2014 | 9:40 am
    Competition to appear on the first page of Amazon search is intense, as 81% of clicks go to first page results and the top three receive 64%. Top sellers on Amazon are different than top-sellers in stores, as brand investments vary on each platform. For example, Bob’s Red Mill Gluten-Free Whole Grain Rolled Oats is the top-selling breakfast cereal on Amazon, while General Mills’ Honey Nut Cheerios is the top sellers in stores. L2’s Insight Report: Amazon CPG finds that Seventh Generation and Dove are winning the search war in home and personal care, appearing in the top three results…
  • Gifted Brand John Lewis Knows Its Customers

    Homa Zaryouni
    16 Oct 2014 | 3:07 pm
    UK-based department store John Lewis recently released a report revealing insights about the shopping habits of its consumers. In addition to interesting findings on regional preferences for sleepwear, clothes, home appliances, and fashion, the report has insights about consumer preferences on brick-and-mortar and online shopping. The report finds that 50% of John Lewis shoppers research and buy in-store and 14% research and buy online. The rest prefer a mix: 23% research online and buy in a store, while 12% research in the store and buy online. The latter is often the case for furniture…
  • Coca-Cola Hosts Dance Parties to Post on YouTube

    Homa Zaryouni
    16 Oct 2014 | 12:50 pm
    L2’s Digital IQ Index®: Beverages finds that most beer brands just use YouTube for repurposing television ads, but other beverage categories post long-form clips not suitable for 30 to 90-second spots. Coca-Cola has just begun a new strategy for more YouTube views and app downloads: staging outdoor events and uploads footage of popular dancers on YouTube. The brand created the Just Dance mobile app in partnership with Ubisoft, and on September 15 set up a stage on Paris’ Place St Lazare. Crowds formed and a performance of Les Twins (which was later uploaded) added to the draw. The clip…
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    Dave Linabury, LLC

  • False Arrow Image Galleries are Black Hat

    Dave Linabury
    28 Sep 2014 | 1:20 pm
    Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries. False Arrow Image Galleries are Black Hat One online tactic that I find particularly disturbing is the use of false image gallery arrows. Most meme and viral sites now have image galleries of […] The post False Arrow Image Galleries are Black Hat appeared first on Dave Linabury, LLC.
  • Reflecting on 16 Years of Blogging

    Dave Linabury
    26 Sep 2014 | 8:15 am
    After reading Charlene Li’s wonderful post Reflecting on 10 Years of Blogging this morning, I was inspired to write my version. I started blogging in 1998. That’s 16 years of blogging. Think about that. That’s longer than I’ve been married. Longer than I’ve stayed at any career. The only thing I’ve had in my life last […] The post Reflecting on 16 Years of Blogging appeared first on Dave Linabury, LLC.
  • 5 Things You Can Do to Win Over a Tough Client

    Dave Linabury
    18 Jun 2014 | 10:49 am
    “What kind of presentation was that? I’m not seeing what I’m looking for. This entire meeting was a waste of my time.” Have a client like that? Relax, you’re not alone. Everyone has a tough client at one point in their career that the entire team dreads meeting with. Although… there is always one person […] The post 5 Things You Can Do to Win Over a Tough Client appeared first on Dave Linabury, LLC.
  • Five Things Vendors Always Get Wrong

    Dave Linabury
    2 Jun 2014 | 12:28 pm
    Hi Vendors! I love meeting vendors and startup founders. I really do. But (most of) you haven’t quite mastered the social skills necessary to properly contact an executive, or what to say to us to keep our attention. But there are (at least) five things vendors always get wrong. So here’s some free advice… 1. […] The post Five Things Vendors Always Get Wrong appeared first on Dave Linabury, LLC.
  • Case Study: Artisan Plating

    Dave Linabury
    7 Apr 2014 | 8:19 am
    CASE STUDY: Artisan Plating This month’s case study is about Artisan Plating, an interesting company in that they specialize in electroplating all kinds of precious metals. While they specialize in plating designer work, they also electroplate for government and military applications, which means they reach military-grade tolerance levels. They’ve even plated parts for NASA’s space […] The post Case Study: Artisan Plating appeared first on Dave Linabury, LLC.
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    Digital Diva

  • DvF scarves, friends and trying to take it easier

    Digital Diva
    19 Oct 2014 | 7:45 am
    Hey all…how’s your week been? I kept the promise to myself of taking it a little easier…only a little though. I met up with my brother in London for some much needed chatter and drinks, attempted to tidy my dressing room (I was not blessed with great tidying skills), saw a friend I haven’t seen for a few years for a catchup to talk about his adventures around the world and had fun in Bundobust and Friends of Ham for someone’s birthday. I donated a bit of money to the Leeds Indie Food Festival – see Amy Liz’s blog post for more details on that.
  • The Pit Breakfast in Chapel Allerton

    Digital Diva
    19 Oct 2014 | 5:35 am
    This morning we tried The Pit breakfast in Chapel Allerton. We used to have breakfast in our lovely ‘village’ of Chapel Allerton quite a bit on a weekend, but we’ve been so busy and away recently that we haven’t for ages. I’m making a big effort to spend more time at home on weekends…we’ve had a fun few nights out drinking with friends and so Sunday called for a good breakfast! I had a look at The Pit’s website to see what they offered and it sounded good…so off we went. When we got there, we were a bit confused because there were no…
  • X Factor, Bourjois Rouge Edition Velvet & Silver Skechers

    Digital Diva
    13 Oct 2014 | 12:45 am
    Morning! Wow….it’s feeling Autumnal today, isn’t it? Brrrrrr………..    Did you watch X Factor this weekend? I’ve got Lauren Platt and Only The Young in the office sweepstake. I did also have Blonde Electra, but they went out last night. It was a shame, because I liked their kookiness, I can really see them as a band…but I guess they were a bit too bonkers for the general public. Why did I have three? Well, I kept paying my £1 for a choice till I was hoping I’d get Andrea! I didn’t. Dammit….he absolutely killed Earth Song…
  • The new I.N.O.X. watch from Victorinox

    Digital Diva
    7 Oct 2014 | 2:00 pm
    Watches. I don’t think I will ever have enough watches. Not matter how many I seem to own, I’m always rooting around in dressing room to find a watch that goes with whatever I’m wearing. Maybe it’s because they are all fairly cheap watches though. I did own the ‘perfect’ watch (for me), a beautiful Gucci watch which was a present. I owned it for years and then accidentally left it in the dressing gown at the Malmaison Spa in Manchester. Needless to say, even though I noticed a few hours later, the watch wasn’t to be found (and the hotel didn’t…
  • Weddings, Orchestras & Studded Boots

    Digital Diva
    5 Oct 2014 | 12:35 pm
    Another busy week draws to an end. Lots of people have been telling me I’ve been tiring them out with my endless zipping around and sharing on Facebook….it’s true, I’ve been up to a lot and although I’m thoroughly enjoying myself….I could really do with slowing down a little! I’ll try   I did have a bad cold this week and so I popped into Superdrug to see if they stocked anything to up my vitamin intake. Instead, I walked out with all of this: I wanted to try some smaller size lashes for a wedding on Friday (I struggle with the wide lashes),…
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    ansarada » M&A News

  • Private equity poised to take up M&A baton

    Brett Cole
    19 Oct 2014 | 9:24 pm
    Headlines scream cancelled deals, volatile markets and seeping investor confidence. But the best global M&A market in five years has some very, very powerful supporters: private equity. Blackstone Group is raising money for its seventh global private equity fund and second opportunistic fund. Steve Schwarzman, Blackstone’s chairman, says: “we are well positioned to capitalize on the […] The post Private equity poised to take up M&A baton appeared first on ansarada.
  • ansarada’s tips on making M&A easier

    Brett Cole
    13 Oct 2014 | 9:06 pm
    ansarada’s Joel White has been advising analysts and associates on M&A due diligence since 2007. He was the third full time employee at ansarada and has advised on hundreds of billions of dollars worth of M&A transactions. Joel, who loves chesterfield lounges and carving his own pipes, has smoking hot advice for sell-side analysts and […] The post ansarada’s tips on making M&A easier appeared first on ansarada.
  • Do looks help the M&A banker?

    Brett Cole
    12 Oct 2014 | 9:10 pm
    If looks equate to deal making prowess then Andrea Orcel, sole chief executive of investment banking at UBS, clearly leads the M&A pack. Mr Orcel, according to Anita Raghavan of the New York Times, “looks like a Wall Street version of George Clooney.” Good-looking people, according to Daniel Hamermesh, an economics professor at the University of […] The post Do looks help the M&A banker? appeared first on ansarada.
  • Is U.S. IPO market warning M&A?

    Brett Cole
    9 Oct 2014 | 5:17 pm
    Is a canary, in the form of the U.S. IPO market, sounding a warning about the M&A bull market? The U.S. IPO market, whose cycle is so often in lock step with M&A, has been, well, less than bullish since Chinese Internet giant Alibaba raised $25 billion less than three weeks ago. The Wall Street […] The post Is U.S. IPO market warning M&A? appeared first on ansarada.
  • Ivan Glasenberg, M&A icon

    Brett Cole
    8 Oct 2014 | 6:07 pm
    Ivan Glasenberg is an irresistible target for a M&A banker. That’s because the Glencore chief executive is so much like a M&A banker. Mr Glasenberg famously told the Wall Street Journal he doesn’t believe in work-life balance or lying on a beach. “We work. You don’t come here to take life easy. And we all […] The post Ivan Glasenberg, M&A icon appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Playing model

    2 Oct 2014 | 9:27 am
    Since I first wrote about Gwynnie Bee back in June I haven’t posted anything else about the plus-sized clothing rental service on this blog, so I’m updating you now because I recently became an affiliate for Gwynnie Bee after several people were like “you talk about that Gwynnie Bee place a lot – do they, like, pay you?” and I was like “NO BUT THEY SHOULD” so now they will if you click this link and do stuff. ANYWAY, the first time I blogged about Gwynnie Bee I was just testing it out and had mixed feelings, but I’ve been using the service for…
  • Shit I Did in September

    1 Oct 2014 | 12:47 pm
    IS THERE ANYTHING CUTER THAN BABY PUMPKINS?! AND NO I DON’T CARE IF THEY ARE REALLY “GOURDS” THEY LOOK LIKE GODDAMN BABY PUMPKINS AND I PREFER TO PRETEND THAT A MOMMY PUMPKIN AND A DADDY PUMPKIN FELL IN LOVE AND CAME TOGETHER IN A MOMENT OF PASSION TO MAKE A BABY PUMPKIN, CAUSE SCIENCE. I’m sorry for yelling but I have very strong feels about baby pumpkins. Shit I wrote here: Move ALL the things Her name is Reno Shit I wrote other places: (614) Magazine: Pretty in Plus (614) Magazine: California Dreamer – West Coast Wine by way of Columbus Stock & Barrel…
  • Move ALL the things

    12 Sep 2014 | 7:29 am
    In the past month I moved out of my condo and into my boyfriend Scott’s house, and also moved my business into real office space. The best part of moving is coupons. I had to change three addresses with the postal service – my personal address, Drink Up Columbus and speechbubble. That means three times the coupons – but wait, there’s more! When you file to change your address online, you can print coupons to awesome places like Target, Pier 1 Imports and Lowes. BUT THEN when they send you the confirmation packet in the mail you get ANOTHER SET OF COUPONS TO THOSE…
  • Her name is Reno

    5 Sep 2014 | 10:11 am
    Thanks to my boobs I recently won a trip to Reno to attend craft beer festival CANFEST and relax for a few days. I also got come home with two ear infections, a sinus infection and bronchitis so I guess you can’t win ‘em all. As part of the contest Scott and I got picked up at the airport in a limo for a 10 minute ride to the casino where they were putting us up. Necessary? Absolutely not. Kind of badass having one of those dudes waiting at the airport with my name on a sign and then getting to stretch out on leather couches while contemplating how many airplane-sized bottles of…
  • Shit I Did in August

    2 Sep 2014 | 10:12 am
    I was kind of quiet on the internets last week because I was dealing with double ear infections (double ear infections! what does it mean!), a sinus infections AND bronchitis. Sickness: gotta catch ‘em all! Shit I wrote other places: Drink Up Columbus: Mad Moon Craft Cider Launching in Columbus Shit that happened elsewhere: I was honored to host the Cystic Fibrosis Foundation’s Columbus’ Finest event to help fund research for Cystic Fibrosis, which I honestly didn’t know a lot about before the event. Did you know two people with Cystic Fibrosis aren’t supposed to…
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    Voices of the Past

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    28 Sep 2014 | 11:32 pm
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    28 Sep 2014 | 11:31 pm
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  • Case Study: Alchemical Quest Rare Books Museum Interactive (Jeffery K. Guin)
    21 Sep 2014 | 8:00 am
    In 2012, I managed development of a museum exhibit interactive called The Alchemical Quest, which supported an exhibit of rare books. The books originated during the golden age of alchemy, from the 16th and 17th centuries and were drawn from the collections of the Othmer Library of Chemical History. The report below documents the project team’s efforts to make these texts accessible and alive to visitors via touch projection technology. Project Goals: Reinforce the depth and complexity presented in the exhibition content Implicitly reiterate the exhibition narratives while allowing for…
  • 20 years later, I finally understand what college media leadership taught me (Jeffery K. Guin)
    15 Sep 2014 | 8:00 am
        My career is in digital media now, and I’m grateful for that. But my younger self romanticized the notion of being a newspaper journalist.  Almost 20 years later, the university student newspaper I edited is celebrating 100 years of publication and digitization of its archive. Its tradition may not be yet be gone with the wind, but is certainly being buffeted by modern reality. Here are my thoughts looking back on that time.] As a painfully introverted Northwestern State University pre-forestry major in 1990, I made one of those classic freshman errors that changes the…
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    Blog - Digital Jungle

  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • How to Recover From the Panda 4.1 Update

    29 Sep 2014 | 2:41 am
    Panda 4.1 what does it do? Google have announced that the latest Panda update, which has already been launched, is a filter dedicated to penalizing poor content and prevent it from ranking well. The logic behind this latest update is…
  • The Older Social Media User

    29 Sep 2014 | 2:13 am
    Social Media Population of China With an approximate population of roughly 597 million active users, Chinese social media is obviously a dominant online force. When it comes to age, 51% of social media users are over the age of 31.…
  • The Popularity of Australian Wine in Mainland China

    29 Sep 2014 | 1:46 am
    The Chinese Market for Wines & How to market it to China The ten years of uninterrupted growth of 25% per year in the consumption of wine came to an abrupt end in 2013. This was caused by the Austerity…
  • Why Do Chinese Students Study In American Universities

    29 Sep 2014 | 1:38 am
    Why Do Chinese choose to study in America? 25% of all international students studying in America are Chinese. This figure demonstrates the popularity of attending foreign universities with Chinese people.  But what attracts Chinese students to the United States and,…
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    For Free Blog

  • HOW TO: 7 Ways to Get More From Twitter

    Mike Johansson
    20 Oct 2014 | 2:13 am
    Wish you could get more from your time on social media? Is that especially true on Twitter? Well, have I got a post for you.7 Ways to Get More from TwitterLists as a way to get a lot more from Twitter: Lists are probably the most under-appreciated, most-useful feature of Twitter. They are a way to manage the "firehose" of tweets come from large numbers of people you follow. Lists are best organized around your interests (this could mean the industry you work in, family and friends or even competitors). When you open a list you only see tweets from those people. It is important to remember…
  • 13 Very Useful Twitter Infographics

    Mike Johansson
    18 Oct 2014 | 10:13 am
    Twitter can be confusing to some and even baffling to those who have not fully embraced it.With so many great resources out there it can be hard to know where to start. But, wait … let me present for your Twitter enlightenment…. A Baker’s Dozen of Great Twitter ResourcesShould You Use Twitter? This old-but-still-useful flowchart can help you decide whether Twitter is even the right place on social media for you.The infographic 7 Effective Ways to Engage on Twitter will help you maximize the time you do spend on Twitter.As will this the useful Maximize Your Tweets…
  • Social Media for Small Business: A Page o’ Links

    Mike Johansson
    23 Sep 2014 | 11:18 am
    Social media is everywhere and yet many businesses are still not using it or not using it well.Sometimes it is a time issue. Sometimes it’s a feeling of "Where do I begin? Sometimes it’s simply a feeling of intimidation or having bene left behind.My hope with this page of links is to offer some useful resources for any small business owner at any stage of their social media evolution:Platforms:Hubspot, probably the best champion of inbound marketing – attracting customers – has a useful post for those starting on Facebook: How to Create a Facebook Business Page in 5 Simple…
  • Social media offers big benefits to small business

    Mike Johansson
    21 Sep 2014 | 7:42 am
    One thing all small business owners can agree on: They don’t have unlimited resources to put into marketing and other customer outreach.This is where social media can be a big help. What does social media allow your small businesses to do?Listen for opportunities: Possibly the most-overlooked benefit is simply being on social networks as a way take the pulse of a marketplace or to hear people discussing a need … a need you may be able to meet.Vertical Response surveyed small business andfound which platforms they preferred to useOffer better customer service: Customers using…
  • 10 Social Media Resources for Small Businesses

    Mike Johansson
    13 Sep 2014 | 9:32 am
    Any small business owner knows that it’s always about being short on money and short on time … which is why social media can be such a good investment.  By carefully choosing a few social media platforms and allocating a little time each day small businesses can reap rewards including new customers/increased sales, competitive intelligence, better customer relations and greater word-of-mouth marketing. The question is where and how to begin. To help here are 10 resources for small business owners. 10 Resources for Small Businesses on Social Media1. Your Guide to Benefitting…
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  • Sharper Images: 3 Tips That Make Your Photograph Pop

    Laura Mossteller
    17 Oct 2014 | 4:14 am
    The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects. Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then promptly forget. The goal of this post is to stick to the basic, yet vital, parts of image resolution in the hope of keeping the subject more concrete and easy to apply when needed. That way, a photograph or other…
  • Why Webinars and LinkedIn Can’t Substitute For Real Conferences

    Vince Abbate
    15 Oct 2014 | 6:09 pm
    Webinars and LinkedIn aren't as fun as actually meeting your idols and connecting with real people. Who'd have thought? In the age of social media and content marketing, some people may argue that webinar conferencing and networking on LinkedIn is the new norm for experiencing thought leadership and making professional connections. They may even go as far as to say traditional conferences have gone the way of the Dodo. I say they're wrong. Or, at least somewhat misguided. Webinars are broadcast online for just about anyone, in any part of the word. You don’t even need to miss work. That…
  • Funny Memes For Your Next Content Campaign? Don’t Laugh

    Vince Abbate
    6 Oct 2014 | 3:05 pm
    Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”). And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get tens of thousand of views on social media and even find themselves in the annals of funny memes history. So can these so-called "Internet phenomena" be used as part of your social media marketing strategies?
  • How To Speak Social Marketing In Your Boss’ Language

    Lewis Webb
    2 Oct 2014 | 1:44 pm
    Ever had to sell your bosses on social media marketing, and they have no idea what you’re talking about? If the answer is “Yes,” you’re not alone. Social platforms such as Snapchat, Tinder and Yo! are often aimed at a younger, mobile friendly generation and can be greeted with a mixture of skepticism and bemusement by many in the C-suite — especially when it comes to developing social marketing strategies. With that in mind, we gathered with experts from IBM, Microsoft and CorpComms Magazine for a discussion panel on September 25 at Social Media Week London. The panel, “The…
  • Sell Your Boss On Social Media Marketing (SMW14 panel video)

    Vince Abbate
    1 Oct 2014 | 2:14 pm
    Social Media Marketing Experts Hold Social Media Week London Panel We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at  Social Media Week London to pick their brains about social media marketing and how to get the C-suite to buy-in on the concept. Of course, it can be difficult when trying to convince your boss of adopting new online marketing tactics — especially when it comes to B2B content marketing — which is why we hosted The Cynics’ Guide to Social In the B2B Space,” a special panel at the yearly event that focused on social…
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    Sprout Social

  • 3 Lessons From LinkedIn’s Best Sponsored Updates

    Jennifer Beese
    17 Oct 2014 | 8:10 am
    LinkedIn adds two new members every second of every day, making it one of the largest online communities of influential, affluent, and educated people. These professionals regularly engage with high-quality content from news sites, thought leaders, and brands, but not all 300 million of them follow your Company Page. So how can you make sure that your content reaches them? That’s where LinkedIn’s Sponsored Updates can help. Launched in July 2013, the ad unit lets businesses pay to promote updates to a much broader audience. As a result, your content appears alongside the content your…
  • Use Sprout Social to Foster Collaboration Among Teams

    Patrick Cuttica
    16 Oct 2014 | 8:26 am
    Smart social media management is a team effort, whether that team consists of two, 20, or 200 people. However, without proper processes, smart tools, and a visible workflow, it’s nearly impossible to feel connected to your teammates. Wires get crossed, messages are missed, and your brand can lose important opportunities to interact with customers. Sprout Social can help your company juggle the challenges of company teamwork. Whether you’re a frequent Sprout user or totally new to the platform, here is a closer look at some of our trusted collaboration features that will…
  • Real-Time Analytics and More YouTube Metrics to Watch

    Jennifer Beese
    15 Oct 2014 | 10:14 am
    A successful social media strategy is about more than just numbers, but sometimes metrics are necessary in order to effectively drive campaigns. Audience reaction heavily influences content strategies; if something about your video isn’t resonating with your fans, you’ll know by the way they interact with it. An important metric for YouTube creators to be aware of is how many people are watching your videos. However, this wasn’t always the easiest piece of data to track as YouTube analytics have been slightly ambiguous regarding watch counts. This all changed last month when the company…
  • Sprout Queue Improvements: Set Post Times at the Profile Level

    Product Team
    14 Oct 2014 | 8:51 am
    Starting today, you can now customize the Sprout Queue for each of your connected profiles individually! The Sprout Queue makes it easy for you to maintain a consistent presence on social without having to spend time scheduling every message. Your team can add content to the queue, and Sprout will automatically publish your messages at preset times or when your audience is most engaged. In the improved Sprout Queue, you can configure up to ten custom post times for each of your profiles—allowing you to set times that make sense for each of them individually. This new functionality will be…
  • 4 Tips for Filming the Best How-To Videos

    Anna Washenko
    13 Oct 2014 | 10:37 am
    A well-made and innovative how-to video will do more than just explain your product or service – it will introduce and personify your brand for a new audience. When you’re selling an interesting product or useful service, a smart, effective video can help bring your business to life and ultimately close a sale. Thanks to the well-known format and style of a how-to video, a creative business can even turn the idea into comedy gold. For example, Sony made a splash with its unexpectedly short Used Game Instructional Video. Even if your company’s wares don’t really require a how-to…
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  • 10 Writing Tips for Great Social Media Posts

    Cari Bennette
    14 Oct 2014 | 9:09 am
    It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience.  But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends. While the limited number of characters should be used for tweets and Google headlines, writing short posts is important for some social media, platforms such as…
  • 9 Things You Should Be Sharing on Facebook but Probably Aren’t

    Aaron Lee
    8 Oct 2014 | 10:05 am
    Don’t know what you should be posting on Facebook? You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts about their products. Not only is thinking what to post can be tough, business owners need to compete with over 30 million Facebook pages of businesses. It’s not easy stand out. With that in mind, we need more than just our products for us to stand out. We need a variety of content. So how do you stand share things and stand out? Let’s go…
  • How to Incorporate Social Media Into Your Product Packaging

    Britt Klontz
    10 Sep 2014 | 8:26 am
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet. That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical…
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • A Few of My Favorite Apps for My iPhone

    David Chism
    8 Oct 2014 | 7:32 am
    I thought it was time to share a screenshot of my iPhone to help those of you who are wondering what apps I use and why. I use my iPhone and iPad primarily for business and a little pleasure. I rarely play any games, so you’ll notice my main screen is mostly for business with a few personal apps sprinkled in too. The most-used apps you’ll find at the very bottom. The ones at the very top are the second most-used, with the ones in the middle getting used a little less. All other apps are on the second screen, which I’ve not included in this blog. Those are all misc. apps…
  • Should You Fire Your Business Coach?

    David Chism
    18 Sep 2014 | 8:08 am
    Working Out Note: Last November, I joined a 3-day a week intense workout program (12 weeks) at a BJJ & MMA studio called Clinch Academy. I sort of went into it thinking I’d do the 3 month challenge and go back to my old routine of light exercise when I had the time! One of the reasons I had to do something is that I was not doing much physical exercise. I was playing basketball 1-2 times a week and that was about it. It was around that time, just before I joined, that my blood pressure was quite a bit higher than normal. I was told by the doc, “You’ve got to do a bit…
  • Early Thoughts on iPhone 6 and Software Updates

    David Chism
    10 Sep 2014 | 7:53 am
    As I write this, we are awaiting the arrival of Apple’s latest and greatest iOS 8 upgrade. This will happen in about 1 week (September 17th or 19th). I’ve been testing iOS 8 for the past 3 months and really like it. The best part about iOS 8 over the current version is yet to come. What I mean is that iOS 8 is supposed to be the best update for iOS developers. Apple has supposedly made it much easier for developers to create far greater features than ever before. If this is true, business users of the iPhone and iPad can expect some updates as early as this fall that will…
  • Will Having a Nicer Looking Website Bring Me More Leads?

    David Chism
    6 Sep 2014 | 12:00 pm
    Responsive Websites If I told you my website was based on Responsive Design, some of you might actually know what I was talking about more this year than last year. It is a fairly new way to design a website. Those of you who do not know what Responsive Website Design is just yet, I’ll explain. In short, a responsive website basically means the website can be displayed on most computers, tablets and mobile device screens. In other words, it responds and adapts to the screen of the end user. Before responsive coding, most websites had at least two web designs: one for the desktop and a…
  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
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    Eli Rose Social Media

  • The Problem with SEO Plugins & Tools

    20 Oct 2014 | 4:00 am
    Search engine optimization is a scary term to many people. Most business owners know it’s important for their website and overall business, and that you have to implement SEO correctly in order to not get in trouble with Google (or Bing or Yahoo). But unfamiliar terms like “meta data”, “title tags”, and “SERPs” can make it seem like conquering the SEO world is too technical for the average person to achieve without significant amounts of help. Enter: SEO plugins & keyword research tools There are several paid and free tools, and website plugins…
  • Your Curated Awesome for 10.17.14

    17 Oct 2014 | 4:00 am
    It’s Friday already and this year is just flying by. I haven’t bought Halloween costumes yet, so it’s time for me to get in gear. How about you? Whether you’re on top of the season or not, here’s so awesome articles from around the interwebs this week. Comcast Told My Employer About Complaint, Got Me Fired It’s not unusual for people to shrug off privacy concerns when it comes to the Internet. However, this is a really great example that it’s easier to find out information about you than you think. Social Media Country Club This new social media platform has a $9000 price tag…
  • How to Compare 2 Date Ranges with Google Analytics

    15 Oct 2014 | 4:00 am
    When it comes to All Things Online Marketing, we strive to make them as simple, straight-forward, and practical as possible. We work with small businesses, entrepreneurs, and independent professionals, and being small business owners ourselves, we know that there are only so many hours in a day! Google Analytics is one of the most intimidating online marketing tools out there. For starters, stats tend to scare people. Next, Google Analytics is considered the most accurate, in-depth tool there is. You could spend all day, every day, looking at the data every which way. We try to guide our…
  • Facebook Marketing: Is It Worth It During the Holidays?

    13 Oct 2014 | 4:00 am
    As you may expect, I’m on Facebook quite often. It’s my business. We’ve also moved a few times and often it’s the only way to keep in touch with far away friends. So I’m there a lot. Due to Facebook’s algorithm, I often don’t see all the updates I’d like. I see a whole lot of updates from online media I follow – like Mashable. This makes sense based on the algorithm as they post often, get lots of engagement from others, and I frequently click on their links because it’s my job to stay up on social media news. As great as this is for…
  • Your Curated Awesome for 10.10.14

    10 Oct 2014 | 4:00 am
    This week’s Curated Awesome is (evidently) all about the numbers! 9, 10, 14, 3, and 7 to be exact. If this doesn’t attest to the power of using numbers in your post titles, I don’t know what does! 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery This post is helpful because it highlights different styles of search used by customers. And since we business owners want customers to find us on the internet, we’re going to read this article. 10 Little-Known Buffer Features: How to Power Up your Social Media Sharing We are HUGE fans of Buffer and…
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    Oman Collective Intelligence - MPiRe

  • Social media unhappiness

    20 Oct 2014 | 12:18 am
    Social media in Oman is used by hundreds of thousands people and therefore, if monitored, it can be a very useful tool for the government. With so many people on Facebook, Twitter, Instagram, blogs, forums, etc. there’s a good chance to find out what the population, or at least a part of it, is happy or unhappy with.I’m taking two examples but there's lots more out there; both examples are related to civic education which seems to be an unknown matter to many here in Oman.Like what you saw? These are very common sights unfortunately. People Animals go for picnics or camping and leave…
  • Enter if you dare

    14 Oct 2014 | 9:32 pm
    Great opportunity for all geoscience and petroleum engineering students at Sultan Qaboos University. Here is your chance to enter a very cool contest with a total cash prize of 20,000 Euros (that's nearly 10,000 Rials).The MOL Group, a leading international oil and gas company headquartered in Budapest, has launched a new talent acquisition and development program that offers qualified top talent the opportunity to join MOL Group’s Upstream division.Not interesting enough? Think again. These guys at MOL have done things the proper way by inviting students from selected universities in 15…
  • State of the Omani blogosphere

    13 Oct 2014 | 5:38 am
    Over the years for different reasons we lost several great local bloggers; I’m thinking of the father of all bloggers Muscati, as well as Oman Expat, Muscat Jet Driver, Muscat Confidential, Linoleum Surfer (even though he did not blog for very long), Blue-chi and several others including Andy in Oman.We still have a small bunch of excellent bloggers but I believe the overall scene is lacking more targeted and detailed info. There’s no really good blogs or bad blogs since blogging is something personal and we all blog about whatever we like but somehow I feel that back in the days…
  • Omani print media goes online

    29 Sep 2014 | 9:12 pm
    In Oman we have four English dailies; when it comes to their online and mobile presence they seem to follow two very opposite approaches: on one side we have publications, like Times of Oman and the Oman Observer, who want to be everywhere, whether Facebook, YouTube, Twitter, Google+, mobile apps, etc., and on the other side publications, like Oman Tribune, who’d rather stay in the prehistoric ages. So how are they doing online? How has the print media in Oman responded to ongoing technology changes when disseminating news? Are they searchable and findable? Are they creating interest and…
  • Gitex

    22 Sep 2014 | 9:07 pm
    GITEX, the largest information and communications technology (ICT) event in the Middle East, is the place to go to if you’re into gadgets and electronics. Hosted at the Dubai World Trade Centre, from 12 to 16 of October, the event attracts more than 140K ICT Professionals from 150 countries and nearly 4,000 ICT companies and brands from 61 countries.According to American information technology research and advisory firm, Gartner, total Middle East IT and telecoms spend is set to grow 24 per cent from USD 195.6 billion last year to USD 243 billion by 2018, with device spending set to jump 30…
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  • Why I Hate Your Stupid Slideshows

    Melissa Reyes
    30 Sep 2014 | 9:10 am
    Slideshows are a fun was to display photos, graphics and lists in a visually appealing way. But I'm begging you to stop using them.
  • 6 Lessons From My Father on Being a Successful Businessowner

    Melissa Reyes
    10 Sep 2014 | 8:30 am
    Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful business on the side.
  • Just Write

    Melissa Reyes
    7 Sep 2014 | 4:27 pm
    When I was young, I would write constantly. Poems, songs, short stories, essays. I would write for hours every day. Going into journalism felt natural, and getting great writing jobs after college was easy. Writing made me feel alive. But life has twists and turns, and things change.
  • Uh-Oh. She’s Got a Case of UOL (Unnatural Outbound Links).

    Melissa Reyes
    19 May 2014 | 4:28 pm
    Unnatural outbound links. It kind of sounds like some sort of communicable disease – “Oooh, did you hear? Melissa has unnatural outbound links. UOL. Ewww.” And the truth is that it is kind of an icky thing. It feels like I’ve been caught doing... Continue Reading →
  • Lessons from Superheroes at #ICNY

    Melissa Reyes
    24 Jan 2014 | 5:39 pm
    It’s been a week since I returned from Real Estate Connect (#ICNY), and after putting out all of the fires that arose while I was gone, I’ve had a little time to think about my experience. There are few things... Continue Reading →
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    Laurence Borel

  • Introducing London Midtown

    Laurence Borel
    12 Oct 2014 | 1:27 pm
    I was  surprised the other day to find out that the triangle of Bloomsbury, Holborn and St Giles area has been dubbed London Midtown. I happen to work Midtown and my university is also based in this eclectic and exciting area. The Evening Standard and recently highlighted a number of exciting talks taking place Midtown in the coming months. Enjoy! The Virtues of Modern Business, The Bloomsbury Ballroom, 29 October 6-9pm  The School of Life’s Alain de Botton discusses the joys and challenges of contemporary modern working life. _______________________ 10 things you…
  • From 140 characters to 20K words

    Laurence Borel
    4 Oct 2014 | 3:04 am
    This is it! I handed in my hashtag research thesis a couple of weeks ago after working on it from 6 months full time. Going back university to study towards a Masters by Research was something which I wanted to do for many years and it’s been a hell of a journey. I have now discovered myself a brand new passion for academic research and I really hope to be able to continue studying towards my PhD. Onwards and upwards! [&amp;lt;a href="//" target="_blank"&amp;gt;View the story "From 140 characters to 20K words…
  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
  • UK clearing is almost over; a few words of wisdom to future students

    Laurence Borel
    14 Aug 2014 | 12:58 am
    I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on both sides of the academic fence, part lecturer and part research student. When I lecture at my former university down in Kent, I often hear students complaining about the cost of education and the perceived value of studying towards a degree. As someone who went back to university ten years after…
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  • Why It's Time to Rethink Your Content Marketing Strategy

    Nick Rojas
    16 Oct 2014 | 2:01 am
    Précis:  With the proliferation of search engine penalties, marketers are moving away from illicit online-marketing strategies and towards content marketing Gone are the days where buying links, getting listed on article directories, or forum spam can get your site to rank safely in Google. In the absence of these cheap and quick tactics, companies are focusing on creating vast amounts of content -- both written and visual, to improve their visibility in Google. As a result, we’ve entered a stage of “Content Shock.” Related Content:  B2B Content Maturity Social…
  • Social Media Marketing Trends to Avoid

    Russel Cooke
    16 Oct 2014 | 1:35 am
    Précis:  3 trends to avoid When GoDaddy CEO Bob Parsons shared a personal video on social media, his initial plan was leverage. He wanted to show his audience that he was more than just a CEO. He wanted to show that he was human. Related Content:  Social Marketing Part 1: What is social advertising? Social Brands: The Future of Marketing Turning Social Data into Actionable Intelligence - 7 Top Tips Image:  Primary Event:  The Corporate Social Media Summit Europe Premium`:  No read more
  • Social Marketing Part 1: What is social advertising?

    Tamsin Oxford
    14 Oct 2014 | 4:00 pm
    Précis:  Social advertising can be the most powerful weapon if your corporation understands the rules of engagement Social media advertising has experienced the kinds of ups and downs usually associated with a troubled Hollywood star. One minute in favour, the next vilified for bad behaviour, like Pinterest and their first sneak advertising attempts that were met with distaste. Related Content:  Social Tactics Part 2: Adapt or die Social Tactics Part 1: Analysing the social media toolbox Social Brands: The Future of Marketing The State of Corporate Social Media 2014 [Infographic]…
  • USM News Roundup: Latest Social Media News

    Liam Dowd
    14 Oct 2014 | 4:00 pm
    Précis:  How to integrate social media with email marketing, the growth of social ad spending and improving social customer services Social shows growth with ad spend According to the latest stats from the IAB and PwC, social media showed a 73% increase in ad spend for the first half of 2014. The report from last year revealed that 32% of digital ads are on social networks with 48% of mobile display ads appear on social platforms. This year’s report from IAB/PwC also predicts that digital consumer spending will outstrip traditional retailing with digital advertising moving past TV…
  • B2B content marketing focuses on social media

    David Howell
    7 Oct 2014 | 4:00 pm
    Précis:  As content marketing continues to move across the corporate landscape, new benchmark testing reveals social media as an essential delivery channel The latest B2B content marketing benchmark report from the Content Marketing Institute makes for interesting reading if your corporation needs to understand why content is still king. Since the advent of the Web, quality content has continued to be sought out by consumers and businesses alike. After the inception of social media, content became even more important. And now as we enter a post social media age, corporations in the B2B…
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    EduTek n Social Media Advisor

  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
  • Game based Approach to Teacher Educators

    EduTek_SocialMedia Consultant
    16 Oct 2014 | 3:21 am
    We have come across incorporating game based learning to various subjects such as Maths, Science, Social studies  and Corporate /Business studies. So how about incorporating game based approach to Teacher Education? It would be wonderful if teachers identify areas that require additional inputs before experimenting directly in class. Quest2Teach fulfills your requirement. Quest2Teach offers game infused curricula for teacher education so as to reduce the gap between educational theory and application. The teacher educators evolve their professional identity in various narrative 3D role based…
  • My Recent Updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    4 Oct 2014 | 1:47 am
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL I have not explored the software yet, but those interested can explore by visiting the above link.
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  • Visual Storytelling, Social Giving & Jingle Mingle Cap off 2014 Events

    Laurie Shook
    13 Oct 2014 | 10:29 pm
    Our 4th quarter 2014 events will give you a chance to learn, give and mingle with the area’s social media practitioners and enthusiasts. Ekaterina Walter, Author, International Speaker & Social Evangelist You do not want to miss our October event! This Thursday, October 16th, SMC Dallas is proud to host Ekaterina Walter, an international-caliber speaker and author visiting us from the Portland, Oregon area. She’ll speak on making your marketing memorable with effective visual storytelling. Ekaterina led strategic and marketing innovation for Fortune 500 brands such as Intel and…
  • Slideshare and the Long-Tail Effect

    Featured Author
    6 Oct 2014 | 10:55 pm
    Most presentations on Slideshare are not designed to achieve the long-tail effect, where new people continue to like, share, and comment on the slides. Instead, people upload their presentations to quickly engage customers rather than create a meaningful impact. Offensive images and titillating titles compete for the attention of the Slideshare audience. You can create presentation with a lasting impact, if you design for the long tail effect. A Short Tale about My Long-Tail Experience on Slideshare At SxSW Interactive 2013, I presented a talk called Design Like Da Vinci: Sketching Secrets of…
  • Social Media Specialist

    3 Oct 2014 | 10:19 am
    The Social Media Specialist will assist in implementing the Overall Online Marketing Strategy across various Angmar Companies brands. This entry level role coordinates with the internal IT and Marketing teams to support their respective missions, ensuring consistency in voice and cultivating strong online web presence and communities for all Angmar Companies. Additionally, this particular position will also be required to assist in website administration, primarily for WordPress based sites. A knowledge of WordPress, blogging and basic web development skills are preferred. Responsibilities…
  • Community Program Manager

    3 Oct 2014 | 10:19 am
    Community Program Manager Department:  Marketing                                    Reports to:  Sr. Marketing & Communications Manager FLSA Status:  Exempt Position Objective The primary responsibility for this position is to manage and develop strategic partnerships and community outreach at Nerium International. This is a high-visibility position that will be responsible for extensive coordination across several areas and levels of the organization growing global community outreach through the Nerium Ripple program. Specific…
  • Marketing and Communications Specialist

    3 Oct 2014 | 10:17 am
    Marketing and Communications Specialist Department: Marketing Reports to: Communications Manager FLSA Status: Exempt                 Position Objective The primary responsibility for this position is to work with the marketing and communications team to align all marketing and communications initiatives, materials and scheduling into a seamless course of events aimed at running an effective and efficient marketing department. Specific Accountabilities/Essential Functions of Position Manage vendor relationships, including coordinating all tasks and scheduling with vendors to…
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    Ernest Barbaric

  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
  • Love As a Marketing Strategy

    Ernest Barbaric
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    Ernest Barbaric
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    Ernest Barbaric
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
  • These 3 Small Businesses Are Rocking Instagram (And How You Can Too)

    Ernest Barbaric
    28 Jan 2014 | 8:10 pm
    I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles. However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand. Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing…
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    HarveyLeach Media Training

  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
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    The @Steveology Blog

  • 11 Keys Of Persuasion For Social Media Marketing

    Steve Farnsworth A.K.A. @Steveology
    8 Oct 2014 | 11:10 am
    Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing ground to be influential—with a single click, their content can reach a wider scope around the world, their message can be repeatedly executed and delivered in a creative manner. Click To Tweet >>> 11 Keys Of Persuasion For Social Media Marketing Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of…
  • Creating A Powerful Content Marketing Framework Part 1

    Steve Farnsworth A.K.A. @Steveology
    1 Oct 2014 | 11:25 am
    A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not a like mechanism that just stamps out cookie-cutter content but are repeatable framework for any type of content to be better utilized. Click To Tweet >>> Creating A Powerful Content Marketing Framework Part 1 Findability expert Erin Robbins O’Brien, the COO of GinzaMetrics in an interview explained, “It needs to…
  • Creating The Perfect Content Marketing Dashboard

    Steve Farnsworth A.K.A. @Steveology
    25 Sep 2014 | 9:24 am
    The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard After all, the dashboard is suppose to help you analyze data and execute different actions like publishing, inventory editing, and marketing strategies. Having said that, how do you identify what to track so that you will…
  • Map Your Content to Your Buyers

    Steve Farnsworth A.K.A. @Steveology
    22 Sep 2014 | 2:33 pm
    I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. Click To Tweet >>> Map Your Content to Your Buyers The first thing I ask a new client is who they sell to. You can have somebody who’s going to use the product, you can have somebody who’s tested it out, you can have a recommender someplace in there, and you might have influencers, too. Or maybe it’s someone who signs off on the…
  • Too Much Content; Not Enough Eyeballs

    Steve Farnsworth A.K.A. @Steveology
    19 Sep 2014 | 1:41 pm
    We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of eyeballs available to read their content is now vastly outmatched by the sheer amount of content. Click To Tweet >>> Too Much Content; Not Enough Eyeballs In short, this means that each piece of content or individual social media outreach may become less and less potent as the…
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    Jeffbullas's Blog

  • 10 Ways To Create Contagious Content for Your Social Media Marketing

    Vinay Koshay
    20 Oct 2014 | 9:00 am
    Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day? Creating shareable content boils down to understanding the mind of your audience. You can then understand exactly what makes them tick…or not. What elements cause them to share? The better understanding you have of the mind of your audience, the more effectively you’ll be able to create shareable content. It’s important to remember that there is still a person behind that computer. Understand how they…
  • The 10 Pillars To Creating a Personal Brand in a Digital World

    Jeff Bullas
    19 Oct 2014 | 12:38 pm
    Ever Googled yourself? What did you see? Did you like your web “you”? That’s the only way some people see you today in a digital world. You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion. In crowded job market and a competitive business world some packaging and promotion is essential. Does your job define “you”? For many people their career can be their primary building block that provides major personal meaning and purpose outside of their family. Lose your job and the…
  • 11 Power Tips To Increase Your Facebook Engagement

    Debra Trappen
    15 Oct 2014 | 9:00 am
    Facebook has over 800 million daily users. As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place! You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make.  So how do you put your best authentic self out there for the world to get to know you?  How do you engage on the worlds biggest social network to attract ideal clients and build your…
  • What Most Bloggers Don’t Want to Hear

    Jeff Bullas
    14 Oct 2014 | 9:00 am
    I started this digital platform built on passion, purpose and the beckoning of exciting new frontiers. It was invigorating. This portal to the world gave me a voice I didn’t know existed. It was a journey into the unknown. I created and crafted content, built connections on Twitter and published. I signed up for learning. It was time when Facebook was simple and organic. Content didn’t need images, screen shots and 1,500 words. Twitter was a simple text based platform of 140 characters devoid of visuals and it didn’t shorten your links. Mobile apps and optimization…
  • How to Double Your Email List With Facebook in 4 Simple Steps

    Nathan Latka
    13 Oct 2014 | 9:00 am
    Facebook has over 30 million businesses with Facebook pages which are both Fortune 500 companies and small businesses trying to reach new customers. Jeff Bullas has built his email list using Facebook with over 30,000 fans engaging with his content. Running a contest on Facebook has helped him build his email list and reach new audiences. Jeff understands that once he has captured an email address, he can use email marketing to turn his fans into customers. Heyo contests have been used by self starters like Jeff to capture thousands of emails from Facebook. Small businesses love using Heyo to…
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    SMP Updates

  • to Report Third Quarter 2014 Financial Results on November 3, 2014

    20 Oct 2014 | 12:00 am
    BEIJING/PRNewswire/ -- Limited ("Changyou" or the "Company") (NASDAQ: CYOU), a leading online game developer and operator in China, will report its third quarter 2014 unaudited financial results on Monday, November 3, 2014, before U.S...
  • to Report Third Quarter 2014 Financial Results on November 3, 2014

    19 Oct 2014 | 11:58 pm
    BEIJING/PRNewswire/ -- Inc. (NASDAQ: SOHU), China's leading online media, search, gaming, community and mobile service group, will report its third quarter 2014 unaudited financial results on Monday, November 3, 2014, before U.S. market h...
  • Global Sources completes launch of its mobile electronics vertical

    17 Oct 2014 | 11:48 pm
    World's largest mobile electronics sourcing show opens with more than 1,500 boothsHONG KONG/PRNewswire/ -- Global Sources (NASDAQ: GSOL) has now fully launched its suite of services for the mobile electronics industry. Mobile Electronics is an ind...
  • TES Global Launches TES Labs

    17 Oct 2014 | 5:49 pm
    LONDON/PRNewswire/ --TES Global - the largest network of teachers in the world with over six million registered teachers - has launched a new online community where teachers and start-ups can develop effective edtech products together. TES Labs (h...
  • IBM and PRO BTP Use Analytics to Fight Healthcare Insurance Fraud and Abuse

    15 Oct 2014 | 11:49 pm
    -- Deployed in the cloud, the platform enables the fight against fraud and abuse in optical and dental care-- The solution will be deployed in other medical specialties and life and protection insuranceARMONK, N.Y/PRNewswire/ -- IBM (NYSE: IBM) to...
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  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    15 Oct 2014 | 11:24 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • Ideal Customer Experience

    16 Sep 2014 | 5:52 am
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Visual Side of Customer Service {Infographic}

    3 Sep 2014 | 5:52 am
    The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual. On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at… something I…
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 15 Steps to Building a Better Facebook Contest

    Jim Belosic
    20 Oct 2014 | 5:45 am
    Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Timeline contests are very easy to put up, but using third-party software […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social…
  • Recruitment : The Success of a Social Referral Program

    Laurianne Laval
    17 Oct 2014 | 5:45 am
    More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). Some of these games quickly become viral, while others serve as marketing tools or boost awareness (UN, Farmerama). But does serious gaming belong in business? Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at She blogs to show brands how to use social media in their recruitment.
  • Draw Me a POEM: Define Media Influence

    Raymond Morin
    16 Oct 2014 | 5:45 am
    To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic…
  • My Top 25 Social Media for Business Quotes

    Neal Schaffer
    16 Oct 2014 | 3:45 am
    Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. I’ve also seen more people tweet out soundbites […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including…
  • How to Create a Unique Social Hotel Experience

    Debbie Miller
    15 Oct 2014 | 5:45 am
    Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. While having a strong, consistent social media presence is essential, hotels can take their guests’ experience to the next level by injecting social into the overall culture of the property. […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality…
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    Social Media DDS

  • I Am, I Can

    20 Oct 2014 | 5:00 am
      There’s a daycare center that I pass everyday on my way into work.  From the outside,  it looks like every other day care center I’ve seen.  Except for the name. The sign outside the center proudly announces the business name… I AM I CAN It may sound a bit hokey in this world of […]
  • Here’s to the Power of Email

    13 Oct 2014 | 5:00 am
    Are you keeping current with the email information of your patients or customers?  If so, are you making use of your email list effectively enough?   In the hurry-up, get-on-board world of social media, we often forget one of the best forms of engaging with our customers.   Email! “Well we use email to remind […]
  • Rewarding Loyalty with Good Content

    6 Oct 2014 | 5:00 am
      As small businesses, we try to find the best way to market our brand/business.  We may be utilizing the power of social media as part of our marketing strategy and putting time and effort into growing our online presence in the hopes of increasing traffic through our doors.  And that is great! It’s what […]
  • Let’s Get Real: How to be Authentic with Social Media

    29 Sep 2014 | 5:00 am
        I don’t know about you but I am a big fan of authenticity in my life.  I look for my culinary experiences to be authentic.  I am drawn to books that incorporate authentic information thereby enriching the readers experience. And I am most certainly drawn to authentic relationships in my life.  Why then, […]
  • When Does Social Media Become Stagnant Media?

    15 Sep 2014 | 5:00 am
      I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week.  Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, […]
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  • Digital goldmine: Using data to strike it rich with consumers

    Lisa Pearson
    17 Oct 2014 | 9:02 am
    In a recent video “open letter,” Fast Company’s Jason Feifer issued a challenge to Facebook: “I will give you all of the data you want about me…and, in return, I want a screen full of ads that I actually want to see. Can you do that? I don’t think that you can.” His point is more nuanced, though, than simply pointing out that the advertising most of us see on Facebook—indeed, across much of the Web—often misses the mark of our interests. “Do not worry about these people collecting your data because, quite frankly, they have no idea what to do with it,” he says. There is…
  • Video: Bazaarvoice CMO Lisa Pearson at Advertising Week

    Brent Robinson
    15 Oct 2014 | 11:41 am
    On October 2nd, Bazaarvoice Chief Marketing Officer Lisa Pearson was invited to speak at Advertising Week. During the session, Jim Joseph, Chief Branding Officer for Cohn & Wolfe, sat down with Lisa to discuss the notion of  'frictionless commerce.' The title of this talk was Shopping in 2020: The Future of Connected Commerce. As we enter a new era in commerce, consumers have new expectations of their experience. In a word, they want it to be frictionless. To deliver truly frictionless commerce – a customer journey with no road blocks or inconveniences – businesses must focus on…
  • Why festival mobile apps stink more than the porta-potties

    Summer Daoud
    15 Oct 2014 | 6:36 am
    Having just come off 3 fun, but exhausting days at the Austin City Limits (ACL) music festival, I shouldn’t be losing any of my precious Sunday night slumber thinking about how I could have “fested” more efficiently. Yet as a tech marketer, I find myself awake and irrationally angry at the money spent on ACL, when they clearly phoned it in - pun intended - on the official mobile app. I’m not just picking on C3 Presents here, as they used the same technology that powered the Olympics and SXSW, and no one has truly harnessed the power of 75,000 phones moving about a festival or large…
  • Why banks need user-generated content in their marketing

    Brent Robinson
    7 Oct 2014 | 8:47 am
    When did celebrities become the default spokesperson for the banking industry? Every credit card or mutual fund commercial I see features a person from television or film. There is even a Buzz Feed-style article ranking The Top 10 Biggest Celebrity Bank Promotions. As much as I like Alec Baldwin and Tommy Lee Jones, I do not want to base a major financial decision on something they are pitching me during The Today Show. I want to know what real people think of a product or service. That is why word-of-mouth marketing is effective; it addresses an inherent desire within us all to know what…
  • How retail banks can win social

    Brent Robinson
    30 Sep 2014 | 7:10 am
    Let’s face it: retail banks have a very hard time differentiating themselves from each other. They all seem to offer different products and services, yet I cannot tell the difference between this bank or that one. Just a short time ago, there was a human interaction between a consumer and a teller in the bank. Thanks to the emergence of online banking: those days are long over. Shoppers today can do more from their smartphones than they ever could in a bank drive-through. Just like any other customer service interaction, when people had positive or negative experiences they told their…
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    Building Social Bridges

  • 5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

    Ekaterina Walter
    20 Oct 2014 | 5:00 am
    Google’s new London office is due to open in 2016 – and the internet is already buzzing about what looks like one of the most VIP workspaces in the world. Mashable reports that it will have an open-air swimming pool, an indoor football pitch, a climbing wall and a roof garden – all in the very heart of London. Add to that free lunches and a design that allows employees to cycle right into the building to store bikes, as well as the major transport hub of King’s Cross station on its doorstep, and you will have some very happy Google staff. So why is this 5-star luxury so important to…
  • 5 LinkedIn Tips for B2B Brands

    Ekaterina Walter
    16 Oct 2014 | 5:58 am
    B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company pages. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities. 1. Get connected: start a group LinkedIn claims its members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining a group, why not start your own based…
  • Do You Include A ‘Don Draper Clause’ In Employee Contracts?

    Ekaterina Walter
    14 Oct 2014 | 5:42 am
    I was backstage in Bucharest, Romania, after my keynote at a large tech conference discussing the challenges of building the culture of excellence with a few fellow speakers, when one of them proposed simply: “Highly suggest adding a Don Draper clause to your employee contracts.” “A Don Draper clause?” I asked, baffled. “Oh, absolutely,” replied Lexi Mills in her charming British accent. “Our employees love it!” Lexi is a Head of Digital at Dynamo PR, an award-winning PR and digital consultancy in London. The story that followed surprised and delighted me at the same time.
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  • Executing Quick Marketing Wins

    17 Oct 2014 | 4:30 am
    This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things…
  • In search of that shiny new penny

    10 Oct 2014 | 4:29 am
    Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will…
  • The most anti-industry multifamily post you will ever read

    26 Sep 2014 | 5:21 am
    This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while…
  • An Anonymous Donor acquires The Owl

    27 Jun 2014 | 5:27 am
    (June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. Make it rain. “I’m still counting all the funds. I do know that $2.3 million in Monopoly money will keep us playing for years to come.” ~ Bill Szczytko“It proves the point that we will really buy…
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  • Tell Your Company Story through Your Blog: Here’s How

    Sazbean Team
    20 Oct 2014 | 7:00 am
    57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. You’ll be hard pressed to find a company who doesn’t agree that blogging can give business a boost. But not all blogs or content prove effective. Effective blogging strikes a balance between promotional, usefulness, fun and engagement. Take a look at a handful of companies with blogs that work. Whole Foods Whole Story Whole Foods has always been a…
  • Best Business Uses for Instagram

    Sazbean Team
    6 Oct 2014 | 7:00 am
    Short break for a small craft project… (Photo credit: sazbean) They say that a picture is worth a thousand words. But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. The right photo at the right time might be worth 10,000 words. Heck, a snap on a smart phone could carry the weight of War and Peace for your business, should everything work out right. The popular image-sharing app Instagram is an oft-overlooked opportunity for businesses hoping to connect with customers. While sponsored…
  • Customer Service Kings: 3 Strategies All Businesses Can Employ

    Sazbean Team
    23 Sep 2014 | 5:30 am
    Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Block called to have his service cancelled, but was instead belittled for more than eight minutes by a retention agent. A few weeks later Youtube user Tim Davis uploaded…
  • Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

    Guest Post
    9 Sep 2014 | 6:00 am
    Image Courtesy of Youssef Rahoui on Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. These customers expect to be given something…
  • How and Why to Get Started with Video Advertising

    Sazbean Team
    4 Sep 2014 | 6:00 am
    Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers. You do want more and better customers, right? Why has video advertising boomed? There was a time when magazines were widely read — cover to cover. That is NOT the norm today. Sales of magazines have plummeted in recent years, notes a study by the Pew Research…
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    Lone Wolf Media

  • Gutter Covers Importance

    26 Sep 2014 | 10:05 am
    Best Gutter Cover The good news is, there are rain gutters to assist support the roofing. These products serve as a blockage that triggers the water to harm the rain gutters, the roofing system, and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Three Best Gutter Cleaning Service Companies of US

    17 Sep 2014 | 7:50 am
    Rain gutters belong of your home that you do not normally pay attention to unless they show some troubles. If you leave your rain gutters without maintenance for years on end, you may have to pay a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ways to Discover Copper Gutter Info Online

    12 Sep 2014 | 5:47 am
    So, you actually like the appearance that a brand-new copper gutter will offer your house? That’s wonderful, however do you understand the best ways to set up gutter? If you do not, it’s... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Should You Purchase Your own Rain gutter Device?

    2 Sep 2014 | 8:58 pm
    The hardest part of being a structure specialist is finding out ways to grow your company. Doing the work is just part of the task. You could discover yourself investing simply as much time... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The best ways to Employ Roof covering Solutions

    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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  • LXRSEO Review – Getting an Edge on Competitors in Search

    Kristi Hines
    14 Oct 2014 | 9:43 am
    You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving a good search engine rank is what it’s all about when it comes to online success. You probably understand well the case for SEO (search engine optimization). But what many individuals and companies are less clear about is how to optimize their sites. You can embark on a journey…
  • Blinkist Makes Sure You Always Have Time To Read Non-Fiction

    Kristi Hines
    17 Sep 2014 | 9:35 am
    Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? Blinkist is a catalog of non-fiction books summarized down to ‘blinks’, or key chapters, accessible on your desktop browser or via mobile apps. There are synopses for…
  • 7 Awesome eCommerce Platforms For Small Businesses

    Kristi Hines
    15 Sep 2014 | 9:30 am
    The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything? Most successful businesses today sell…
  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
  • How to Choose (and Use) the Best Tools for Your Business

    Kristi Hines
    5 Jun 2014 | 6:00 am
    I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always…
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    Cendrine Marrouat Photography

  • Venice, Italy

    Cendrine Marrouat
    19 Oct 2014 | 9:45 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • Ars en Ré, France

    Cendrine Marrouat
    16 Oct 2014 | 9:33 pm
    Original size: 3648 × 2736 pixels Buy the merchandise at Redbubble.
  • Shadow trees

    Cendrine Marrouat
    16 Oct 2014 | 8:19 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Old Geneva, Switzerland

    Cendrine Marrouat
    15 Oct 2014 | 9:17 pm
    Original size: 3456 × 5184 pixels Buy the print and merchandise at Redbubble.
  • A beach in Maui, Hawaii

    Cendrine Marrouat
    13 Oct 2014 | 3:11 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
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    Financial Social Media

  • Measure the ROI of your Social Media Marketing Campaign [CHECKLIST]

    Katie Malone
    16 Oct 2014 | 9:07 am
      We hear it all the time… social media ROI is hard measure, but it is possible! When you run a new marketing campaign for your financial firm, whether it be a local/online event promotion or a lead-generating whitepaper give-away, there are ways to track your social media return on investment. Below is a checklist of metrics to measure on each social network to evaluate the value of your next social marketing campaign.   Author informationKatie MaloneDigital Marketing Director at Financial Social MediaKatie Malone is the Digital Marketing Director and Graphics Department…
  • Get Busy Living [digitally], or Get Busy Dying

    Victor Gaxiola
    14 Oct 2014 | 10:28 am
    Anyone familiar with the masterpiece movie “The Shawshank Redemption” with Tim Robbins and Morgan Freeman will remember this quote, with a slight modification. I added the “digitally”  to the title, and it’s what kept echoing in my head as I read the annual World Wealth Report released by Capgemini and RBC Wealth Management.  The annual report is an industry leading benchmark for tracking high net worth individuals (HNWIs), their wealth, and the global and economic conditions that drive change in the Wealth Management Industry. So why the quote? Well simply, if you check out…
  • Make Your Original Blog Content Worth Your While

    Amy McIlwain
    9 Oct 2014 | 10:01 am
      Now that you have written optimized, relevant, original content for your audience (15-Point Blog Optimization Checklist), today I want to help you not only maximize the reach and exposure of this content, but also learn how to stretch this content as much as possible to benefit and grow your business. There are 2 crucial ways to do just that: Pre-Plan How You Will Promote Your Blog As a general rule of thumb, you should spend as much time promoting and sharing your blog as you do writing it. We all know the most obvious promotion technique… share your blog on all the major social…
  • Attracting the Next Generation of Clients. Are You Ready for the Next Shift?

    7 Oct 2014 | 9:33 am
    By Joanna Belbey. As people get older, their wealth is inherited by younger generations. Today, the Boomer generation holds a great deal of wealth which has begun shifting to their children, and will shift eventually to their children. To avoid losing out, Financial Advisors and Producers need to be prepared for this shift, and for the differences in how these generations find trusted advisors to help them manage that wealth. The Boomer generation is comfortable with the financial advisors they have. And if they haven’t one, they’re used to the traditional ways of finding one: word of…
  • 3 Tips for Hosting a Successful Financial Advisor Conference: Lessons from #FPABE

    Amy McIlwain
    2 Oct 2014 | 9:58 am
      Having spoken at hundreds of conferences on the topics of social media and digital marketing, I’ve seen the gamut of good, bad, and ugly when it comes to hosting an event. It’s not easy. A lot of planning and prep goes into hosting a successful financial advisor conference. I recently returned from FPA BE (Financial Planning Association’s Business & Education Conference) in Seattle, and was impressed with the conference format, engagement and use of technology — all areas where events can suffer. In this blog post I wanted to switch things up a bit and share with you…
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    Digital Royalty

  • Big Brands: You Have The Floor. Now Give It To Your Audience.

    John Schumacher
    10 Oct 2014 | 2:26 pm
    Marketing has never been just about the brands themselves. And brands are finally starting to realize it. Forward-thinking marketers are doubling down on storytelling with campaigns that put humans in the driver’s seat, while actual products and logos sit in the back. At the end of September, Starbucks launched their first-ever brand campaign with a series of YouTube videos called “Meet Me At Starbucks.” The premise: tell the stories of people all over the world who use Starbucks as a meeting space for the things that are important in their lives. Families, friends, clubs, and…
  • Hello Ello )

    Erinn Ray
    30 Sep 2014 | 11:27 am
    There’s a new kid on the social block and his name is Ello. The current version of the social network launched in April, but was privately used for the last year by a small group of only about 100 artists and designers. Invitations were opened up beyond this initial 100 in May. And then this article happened last week and people are flocking to Ello at a rate of 31,000 requests per hour! The invite only model has certainly driven demand, causing people to even sell Ello invites on eBay. With its minimalist black and white design, users can post statuses, change profile pictures, add…
  • Facebook Mentions

    Megan Porteous
    25 Sep 2014 | 12:24 pm
    Social media – it’s more like the telephone and less like the TV. Meaning, it’s place for two-way dialog between people, brands, and public figures to take place. A large volume of this exchange is taking place on Twitter – it’s just naturally more conversational. When Twitter was in it’s infancy and celebrities started utilizing the platform around 2007/2008, fans couldn’t believe that their favorite celebrities were tweeting at them. Seriously, people didn’t believe it, so twitter had to come up with a “verification” process – that’s when the blue…
  • #SorryNotSorry: Why ‘Owning It’ is worth it

    19 Sep 2014 | 2:34 pm
    Admitting fault can be scary. It means admitting something went wrong, that a bad decision was made, or worse – admitting to yourself that the mistake could have been avoided. Taking your flaws and putting them out there (especially online), and drawing even more attention to them (Crap… It’s Viral/Trending/Top of Search), invites more criticism. Owning It – one of the Core Values our team lives by – can be one of the hardest things to do. By now, you’ve probably seen Urban Outfitter’s recent gaffe– selling these Kent State sweatshirts: The company very quickly released this…
  • How are consumers ‘feline’ about your brand?

    Chase Bauman
    15 Sep 2014 | 9:30 am
    What do you get when you mix two parts cat gifs, and one part fan fiction? Well, Tumblr, naturally. But this platform is now offering more than just laughable gifs and high-resolution photos of nebulas. The Internet is constantly bombarded with photos—brand logos included. Just today, right meow, there are 114+ million posts uploaded to Tumblr alone. Current analytical tools are also limited. Online marketers are litter-ally ‘missing the picture’ sometimes from all of these postings, sharing valuable insights on brands. However, on August 18th, Tumblr announced a new firehose contract…
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  • Who’s Lying About Whisper?

    Michael Arrington
    16 Oct 2014 | 2:23 pm
    Separately, Whisper has been following a user claiming to be a sex-obsessed lobbyist in Washington DC. The company’s tracking tools allow staff to monitor which areas of the capital the lobbyist visits. “He’s a guy that we’ll track for the rest of his life and he’ll have no idea we’ll be watching him,” the same Whisper executive said. – The Guardian As far as I can tell from what The Guardian has alleged, and from Whisper’s denials, what happened is this: 1. When talking to potential partners, Whisper hypes its ability to track users so that those partners will know…
  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
  • Jason Kincaid’s New Book Is A Must-Read For Founders

    Michael Arrington
    9 Sep 2014 | 1:27 pm
    I had the pleasure of reviewing former TechCrunch writer Jason Kincaid’s new book The Burned-Out Blogger’s Guide To PR today for Techcrunch. It’s a must-have book for entrepreneurs, and laugh-out-loud funny. Read my review here, and buy the book here. Kindle only for now, but you can get a printed version in a couple of weeks.
  • Regarding Alexia’s Mind

    Michael Arrington
    9 Sep 2014 | 8:58 am
    Alexia Tsotsis, the editor of TechCrunch, interviewed Peter Thiel yesterday at TechCrunch Disrupt. Pando editor Paul Carr has this to say: Alexia is the editor of TechCrunch. And that means she’s a competitor to the sites that regularly call out sexism, subtle or overt, that pops up in our industry. So she goes without defense. Not only does she go without defense from her peers in the industry, it’s actually one of her peers calling her stupid. Which is fine, she’s very tough. But if you see her today, let her know how much you respect her. She won’t show it, but…
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  • 10 best competitive intelligence tools from 10 experts

    Rob Petersen
    19 Oct 2014 | 5:11 pm
          Sun Tzu’s wisdom in The Art of War is as true today as it was in 500 B.C. Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors’ actions and events. If Sun Tzu were with us today, he would probably be using digital competitive intelligence tools to understand his adversaries. Which ones would he…
  • What makes a great SEO proposal? 11 ingredients

    Rob Petersen
    12 Oct 2014 | 6:43 am
    54% of consumers find a website through natural search (source: Forrester) 31% click through to the websites in the first position of natural search (source: MOZ) 95% of clicks to a website occur on the first page of nature search (source: MOZ) This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. This video from Search Engine Land explains what matters with simple examples. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles and…
  • 4 reasons value of Facebook Fans goes up but reach goes down

    Rob Petersen
    7 Oct 2014 | 8:11 am
        What goes up must come down according to Sir Issac Newton. But Sir Issac never had to buy Facebook advertising. The gravitational pull on Facebook is not quite as simple. According to Syncapse, who has measured the value of Facebook Fans since 2010, the value of a Facebook Fan went up to $174, an increase 28% in 2013 from 2010. Yet, the organic reach of Facebook went down at a greater rate to 6.53% per Fan according to TechCrunch. To understand, you should know Facebook measures reach in the following ways; Organic reach is the number of unique people, Fans or Non-Fans, who saw…
  • 10 studies show writing helps health and well-being

    Rob Petersen
    27 Sep 2014 | 3:00 pm
        This is my 239th blogpost. That may be more than some, but not as many as other bloggers I know. Like others, this blog began as an outlet for expression. I was starting a business. Like others who have followed this path, I said if not now, when. Only the when was in the midst of the worst recession since the great depression. This blog became a way of coping and putting values and beliefs out there when not much was coming in. Writing helped me through hard times. Circumstances improved. Today, this blog is one of our most valuable assets for a full service digital (digital,…
  • 7 core criteria to create a digital marketing plan

    Rob Petersen
    22 Sep 2014 | 6:01 pm
        Digital marketing planning is no different than any other marketing planning. In fact, companies shouldn’t separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. But we’re often required to have plans for “digital” based on the way teams and reporting is structured within companies. A way of aligning the two needs to happen at the start. It’s likely to facilitate buy-in for both that way. To get you going in the right direction, here are 7 core criteria when creating a digital marketing plan. FOCUS THE…
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    Windmill Networking is Now Maximize Social Business

  • 15 Steps to Building a Better Facebook Contest

    Jim Belosic
    20 Oct 2014 | 5:45 am
    Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Timeline contests are very easy to put up, but using third-party software […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social…
  • Recruitment : The Success of a Social Referral Program

    Laurianne Laval
    17 Oct 2014 | 5:45 am
    More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). Some of these games quickly become viral, while others serve as marketing tools or boost awareness (UN, Farmerama). But does serious gaming belong in business? Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at She blogs to show brands how to use social media in their recruitment.
  • Draw Me a POEM: Define Media Influence

    Raymond Morin
    16 Oct 2014 | 5:45 am
    To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic…
  • My Top 25 Social Media for Business Quotes

    Neal Schaffer
    16 Oct 2014 | 3:45 am
    Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. I’ve also seen more people tweet out soundbites […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including…
  • How to Create a Unique Social Hotel Experience

    Debbie Miller
    15 Oct 2014 | 5:45 am
    Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. While having a strong, consistent social media presence is essential, hotels can take their guests’ experience to the next level by injecting social into the overall culture of the property. […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality…
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    Heidi Cohen

  • Viral By Design: 3 Social Media Secrets

    Heidi Cohen
    20 Oct 2014 | 3:00 am
    How Upworthy Crafts Viral Social Media Success Want to create a viral social media success? Then, take a page from Upworthy’s viral playbook. Upworthy averaged 60,000+ shares per article, roughly 5 times Buzzfeed’s rate as noted in How To Improve Your Content Based On 2.6 Billion Social Media Shares. Here’s how Upworthy’s content stacks up. 56% of Upworthy posts don’t break 10,000 views. 5% of Upworthy posts broke 100,000 views. 0.3% or 5 of Upworthy posts broke 1 million views. Understand that not every post is going to be a viral social media success. Luck and timing DO influence…
  • Steal These 5 Awesome Content Marketing Tips

    Heidi Cohen
    17 Oct 2014 | 3:00 am
    MarketingProfs B2B Forum 2014 Lessons Does anyone, except maybe Ann Handley or Joe Pulizzi, produce content so amazing that they couldn’t benefit from some awesome content marketing tips? Live events like MarketingProfs B2B Forum 2014 are what LinkedIn’s Jason Miller calls “Big Rock Content”. Live events are epic content you can re-imagine and adapt for other audiences, needs and venues. They’re a prime example of Rebecca Lieb’s Thanksgiving turkey analogy. Steal these 5 awesome content marketing tips If you want to improve your content then steal these 5 awesome content marketing…
  • How To Dominate LinkedIn Publishing

    Heidi Cohen
    15 Oct 2014 | 3:00 am
    10 LinkedIn Publishing Tips (With Charts And Examples) LinkedIn publishing provides B2B marketers with a highly targeted combination of content publishing platform and social network. Likeable Local’s CEO Dave Kerpen saw the value of LinkedIn publishing when it was only available to select influencers. For 2014, Kerpen predicted: “LinkedIn will become far and away the most important platform for short form and long form content marketing.” B2B Marketing sweetspot LinkedIn reaches 1 out of 3 professionals by providing them with relevant content. LinkedIn content pages attract 7 times…
  • Top 2015 B2B Content Marketing Tactics

    Heidi Cohen
    13 Oct 2014 | 3:00 am
    30 Actionable Content Marketing Tips You Can Use Now Does your 2015 content marketing strategy benefit from the use of a variety of B2B content marketing tactics? Before you answer, let’s examine the tactics used by other content marketers according to Content Marketing Institute and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America to see how your efforts measure up against your peers. In 2014, marketers use an average of 13 content marketing tactics. They plan to start 8 new content initiatives on average during the next 12 months. That…
  • Small Business Live Events: 16 Tips To Create Yours

    Heidi Cohen
    10 Oct 2014 | 3:00 am
    What Andy Crestodina Taught Me About  Small Business Content That Can Help You Live events are where business takes place, especially for B2B companies. Don’t think, like many small businesses do, that live events are a champagne priced marketing approach that your beer budget marketing can’t afford. Instead, take a page from the Andy Crestodina playbook. As the Principal of Orbit Media, a Chicago based web design firm, Crestodina hosts a monthly Wine and Web in their offices to get speakers and audiences together. To stretch the power of live events, Crestodina partnered with…
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    The Future Buzz

  • Dear McDonald’s: No One Wants To See How The Sausage Is Made

    Adam Singer
    13 Oct 2014 | 1:40 pm
    I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is created in a laboratory / factory.The previous example was the gag-worthy chicken goop. The latest was one I stumbled upon was just released today. They’re apparently paying (ex) Mythbuster Grant Imahara as their new celebrity corporate shill, who goes inside of a McDonald’s beef supplier to show you how their…
  • Even Cable TV Providers Realize TV Is Over

    Adam Singer
    2 Oct 2014 | 11:26 am
    Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to the past.As BGR sums up:Big providers like Comcast and Time Warner Cable may want to cling to the past but it looks like smaller cable providers seem to know that cord cutting is actually the future.The Wall Street Journal reports that smaller cable providers are increasingly placing more emphasis on their broadband offerings and less on TV…
  • You Should Avoid All Types Of Sugars (Natural & Artificial)

    Adam Singer
    22 Sep 2014 | 9:19 am
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post has continued to be shared, the latest example of which was via 2014 documentary entitled Fed Up.Here’s the trailer if you didn’t see it yet (definitely worth watching the documentary in full when you get a chance):In case you didn’t catch on by now, the singular substance most responsible for obesity and the health crisis globally is…
  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
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    SPEAK SOCIAL BLOG | we get people talking about your brand

  • The Speak Social Mission has a New Home!

    Stephanie Bogus
    16 Oct 2014 | 11:35 am
        Welcome to the new Speak Social office. — Andy Gonzalez (@GoGoGonzilla) September 29, 2014 The post The Speak Social Mission has a New Home! appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign

    Andy Gonzalez
    12 Sep 2014 | 1:17 pm
    Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and … The post Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Au revoir, West Anderson Lane

    Brian Kendall
    17 Jun 2014 | 11:08 am
    “The house you were born in.” It’s a romantic sentiment that equates to an eternal fondness for the place where one takes his or her first breath of life. One visits the place later in life, perhaps during one’s mid-life crisis, and the memories of where one learned to walk, talk and chew with his … The post Au revoir, West Anderson Lane appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

    Brad Bogus
    20 May 2014 | 2:20 pm
    The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution … The post Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Twitter’s Mute Button is What Should be Muted

    Andy Gonzalez
    15 May 2014 | 8:02 am
    You can’t win them all. Sometimes you lose big. Other times, you don’t win or lose … you just stalemate yourself.  That’s exactly what Twitter did when it rolled out the mute button this week. Sure, I have fallen victim to long-winded fools who think in streams of endless tweets. People who like to write novels 140 characters … The post Twitter’s Mute Button is What Should be Muted appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
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    My Community Manager

  • A Community Management Lesson from Thespians

    Dom Garrett
    19 Oct 2014 | 12:55 pm
    Ah, the life of agency community management. With multiple brand voices, and in some cases multiple voices within a brand, there is never a dull day. As our fearless leader Brew put it, sometimes you wonder how you keep it all together. Well, if that is you, fear not! Our recent #CMGRHangout panel on Agency Community Management consisted of many community manager panelists who have been knee deep in this world for a while and have your answers to make sense of this dizzying world. Getting Organized is Important No matter how many team members you have, one of the biggest issues you run…
  • #CMGRHangout presents: Managing Passionate Communities (Storify)

    Sarah Mordis
    17 Oct 2014 | 1:21 pm
    Do you have a ridiculously passionate community? How do you celebrate wins with your community members? Are there challenges that arise from passion? Check out our (fittingly) passionate hangout and Twitter chat on the topic! [View the story "#CMGRHangout presents: Managing Passionate Communities" on Storify] The post #CMGRHangout presents: Managing Passionate Communities (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Managing Passionate Communities (Preview)

    Sherrie Rohde
    16 Oct 2014 | 3:46 pm
    Envato Market has a thriving community that includes over 1.5 million active users. Managing a community of this size presents its own challenges, coupled with the fact that many in their community depend on them for our income (they sell their digital goods through our marketplaces). Some members of the Envato Market community have earned over $4 million on our sites and are ridiculously passionate about every detail of the product. How do I know this? Natasha and Natalia reached out because they were so excited about having such a passionate community. Do you have a ridiculously…
  • Community Management Fell In My Lap

    Nicole Rohr Stephani
    15 Oct 2014 | 12:16 pm
    On last Friday’s #CMGRHangout, the consensus was pretty clear: community management just sort of happened for most of our guests. Whether they were figure skaters, sales people, gamers, dental assistants, online poker players or almost-pastors, the community managers who joined us for the Hangout were from all over, that’s for sure. It made for a really interesting discussion. While community managers’ backgrounds are so different, it takes a very specific set of skills to stick with a community management career. Everyone agreed that a background in customer service is…
  • #CMGRHangout presents: Transitioning into a Community Career (Storify)

    Sherrie Rohde
    10 Oct 2014 | 1:59 pm
    This week’s #CMGRHangout panel Friday, October 3rd at 2pm EST consisted of many who have made the leap to community management from other industries. We talked about where we came from, how we got here, what worked and what didn’t work. [View the story "#CMGRHangout presents: Transitioning into a Community Career" on Storify] The post #CMGRHangout presents: Transitioning into a Community Career (Storify) appeared first on My Community Manager.
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    Shoutlet Blog

  • Practical Ways Social Data Can Immediately Benefit the Enterprise

    Kara Martens
    16 Oct 2014 | 7:26 am
    As social marketers we’ve been focused on drumming up engagement, building relationships, and creating experiences in social campaigns that boost awareness and reinforce loyalty – important work... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • The Truth About Social Customer Care — 5 Stats You Can’t Ignore

    Emily Zei
    15 Oct 2014 | 6:56 am
    In a world where one bad experience is 140 characters away from costing you customers, ignoring feedback — negative or positive — is not an option. Gone are the days when customers are willing to... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • What Web Analytics Can Tell You as a Social Media Manager

    Kara Martens
    13 Oct 2014 | 7:59 am
    Tracking social media can be, well, tricky. There are a lot of layers to it. Engagement and reach metrics give you a sense for how well you’re resonating with your community, but tying that to the... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • 3 Emerging Social Media Trends in Restaurants

    Greg Gerik
    8 Oct 2014 | 7:52 am
    This week I had the opportunity to meet with a few brands in the restaurant industry to discuss the value of social engagement to businesses in quick serve and casual dining. There are some... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • How 3M Connected Fans with NASCAR Cup Sprint Series Driver Using Social: A Q&A with 3M’s Amber Campeau

    Elisa Weiss
    7 Oct 2014 | 8:20 am
    Imagine your favorite sport. Now imagine watching that sport in a stadium enveloped by empty seats. No fans. No cheering. Nothing. It’s a bit…awkward isn’t it?     Fans are hugely important... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
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    The Technology Cafe

  • VIDEO: iPad Mini 3 vs the Galaxy Tab S 8.4

    Samir Saleem
    17 Oct 2014 | 4:00 pm
    Yahoo Tech’s Daniel Howley explains how Apple’s iPad Mini 3 compares to Samsung’s Galaxy Tab S 8.4. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: iPad Mini 3 vs the Galaxy Tab S 8.4 appeared first on The Technology Cafe.
  • VIDEO: How does The iPad Air 2 Stack Up Against The Surface Pro 3?

    Samir Saleem
    17 Oct 2014 | 2:00 am
    Yahoo Tech’s Daniel Howley compares two of the industry’s leading full-size tablets. Find out how they stack up. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: How does The iPad Air 2 Stack Up Against The Surface Pro 3? appeared first on The Technology Cafe.
  • VIDEO: How Does The iPad Air 2 Stack Up Against The Surface Pro 3?

    Samir Saleem
    16 Oct 2014 | 7:00 pm
    Yahoo Tech’s Daniel Howley compares the industry’s leading full-size tablets. Find out how they stack up. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: How Does The iPad Air 2 Stack Up Against The Surface Pro 3? appeared first on The Technology Cafe.
  • VIDEO: Samsung Galaxy Alpha Review

    Samir Saleem
    30 Sep 2014 | 3:00 pm
    The new Samsung Galaxy Alpha has some fierce competition from the new iPhone 6. How does it stack up? Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Samsung Galaxy Alpha Review appeared first on The Technology Cafe.
  • VIDEO: No Pockets? No Purse? No Problem! New Ways to Carry Your Phone

    Samir Saleem
    30 Sep 2014 | 3:00 pm
    Becky Worley shows off new accessories for when you don’t have pockets, but do have a phone. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: No Pockets? No Purse? No Problem! New Ways to Carry Your Phone appeared first on The Technology Cafe.
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    App Development Company » Blog

  • Social Cubix’s Top 7 App Picks – October Issue #1

    Umar Khan
    20 Oct 2014 | 2:00 am
    At Social Cubix, we quite simply love apps that are fun to use, make lives easier, and just make getting through the work day tremendous fun. We’ve been bringing you the latest stuff on apps for quite a while now, and here is our very first bi-monthly issue of October’s top mobile apps you just gotta have. Push – iOS Want to turn your phone into a highly personalized news source? Most folks have a bunch of social media apps whose sole purpose is to send notifications to locked screens on a daily basis. Push lets you aggregate notifications from a variety of news sources, and curate…
  • 5 Great Ways to Design Your App for Today’s Tech-savvy User

    Umar Khan
    14 Oct 2014 | 4:45 am
    Creating a great app is a lot like engineering an automobile: it involves great attention to detail to ensure all moving parts are grinding away smoothly in unison. Every time users download apps for their preferred Smartphone, all they want is to make life easier in some shape or form, a means or gateway to fewer complications, and getting more done in less time. However, most of us app users end up getting disappointed. Why? Many developers are not really on the same boat when it comes to getting the basics of user-experience right. The next-gen user does not believe in app fandom, and is…
  • How to Beat Everyday Challenges of Mobile App Development

    Umar Khan
    8 Oct 2014 | 6:21 am
    Software development is often considered the backbone of innovation for any technology driven business. Unfortunately, many programmers and app developers are inevitably side-tracked by common hurdles that plague the development process early on. Here’s how you can avoid them. Appeasing Your Target Market Do your research thoroughly and you’ll know exactly which platforms are going to generate sizable returns. Unless you’ve zeroed in on your demographic, you’re putting a lot on the line for nothing. In addition, fleshing out a detailed plan of attack to tackle the various challenges…
  • 5 Top-notch Resources for Multi-platform Mobile App Development

    Umar Khan
    5 Oct 2014 | 2:00 am
    Most developers today understand what a painstaking and cumbersome task mobile app development on multiple platforms can be. Every platform presents to you a set of hurdles and challenges on a nice and shiny silver platter. You’re potentially dealing with unique capabilities, behavior and features for each one. Multi-platform apps are all the rage these days. Staying current on resources for mobile app development is a top priority for every app developer. It also pays to give heed to the fact that you must roll out apps which function smoothly on all platforms. Ride high on the…
  • How Cloud Computing is Revolutionizing the Mobile Apps Industry?

    Amber Atif
    12 Aug 2014 | 1:47 am
    Did you ever think that you could access your files on your personal computer from just about anywhere in the world? No wonder, the ‘cloud’ (which represents the internet in the cloud computing term) has started to become an integral part of our daily lives. Not only does it allow businesses to utilize software and hardware remotely; but also provides miraculous memory size to store official or personal data. Social Cubix believes that cloud technology will evolve the mobile industry in breathtaking ways and will continue to serve mobile users globally. Here, we have discussed…
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    EarnedWeb | Digital Business + Strategy

  • True Passion is Contiguous

    Bilal Jaffery
    14 Oct 2014 | 6:44 pm
    True trait of a leader is to invoke and inspire others to join in a movement.  The ability to communicate, influence and persuade others to do things is indispensable to everything one accomplishes in life. Check out how a Celtics fan, Jeremy Fry, shows his passion and leadership by truly being part of a moment. […]
  • Is your self-worth defined by your likes/follows?

    Bilal Jaffery
    9 Oct 2014 | 5:43 pm
    How you use internet and the social web depends on you. The time we spend on social networks can be a waste, or it can make us smarter, connected, empathetic, and aware. It can amplify the good as well as the bad. You can use it to form deep emotional connections or ignore the person […]
  • Where is your media buy cash best spent? 

    Bilal Jaffery
    7 Oct 2014 | 9:53 am
      On Facebook, click-through ratios (CTRs) and share of spend is dominated by News Feed ads, despite a declining CTR for mobile feeds, says a Social Bakers report. Accordingly, advertisers are shifting more and more spend to the News Feed, resulting in higher costs per click (a 40% rise for desktop News Feed ads versus Q1). […]
  • This is how Jerry Seinfeld Won the Internet

    Bilal Jaffery
    3 Oct 2014 | 9:35 am
    The whole internet is buzzing with Seinfeld’s brutally honest acceptance speech on Soulful Materialism. “I love advertising because I love lying.” Jerry Seinfeld was given an honorary award at 55th Annual Clio Awards. The Awards are defined to be, “world’s most recognized international awards competition for advertising, design, digital and communications”. Naturally, he began his […]
  • How Steve Jobs responded back to Michael Dell

    Bilal Jaffery
    25 Sep 2014 | 4:04 pm
    Another video has recently emerged that should make your weekend. Back in 1997, Michael Dell of Dell Computers was asked what he would if he was given a chance to run Apple. His (albiet, bit arrogant) response was that he’d shut it down and give the money back to shareholders. Now let’s see how Job […]
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    Social Web Thing

  • Customer Experience is The Future of Marketing

    Ben Cotton
    17 Oct 2014 | 4:57 pm
    What is a brand? Is it what an organisation says or is it made up of what people think, feel and most importantly, experience? I believe it’s the latter. On the face of it, this may not seem revolutionary, but I disagree — adopting a marketing-led mindset promises to change how we think about business and organisational design. Most meaningful brand experiences do not happen when you’re browsing online, watching TV or reading a newspaper. They happen, when you’re using a product, talking to a sales rep or listening to a customer service agent. While marketing campaigns make the…
  • 5 Ways to Achieve Inbox Zero

    Ben Cotton
    14 Oct 2014 | 12:25 am
    Inbox Zero: two tiny words that represent the pinnacle of personal technological accomplishment. We receive so many emails every day that if we don’t check them for a few days they can pile up and make our lives a nightmare when we try to sift through them to find the ones we do actually need to read. From promotional emails from all of the providers (and their third parties) that you signed up to access free WiFi on your phone, to offers and reminders from online retailers, your inbox can quickly become overwhelming – and that’s without work, personal messages and random spam that…
  • Reflecting on Five Years of Blogging & Working: Looking to the Future [PART 5]

    Ben Cotton
    10 Oct 2014 | 1:00 am
    In November 2013 I started at Indeed, the world’s #1 job site. Although, I’ve been working in various content roles for the last decade, this was my first pure content marketing position. My job is to develop content that raises awareness of Indeed, helps generate leads for our sales team and improves retention of existing clients. There’s a lot of discussion around whether content marketing overlaps PR, and while I would say there’s similarities and we share many of the same tactics, our goals are often different. A content marketer wants to raise awareness so people do (buy)…
  • Reflecting on Five Years of Blogging & Working: Going it Alone [PART 4]

    Ben Cotton
    9 Oct 2014 | 1:00 am
    In August 2012 I joined Chill Insurance, Ireland’s fastest growing insurance broker. The role was newly created and I had the opportunity to run a team — albeit a team of one. It was an exciting time with more responsibility and the chance to learn about a new industry. The team structure was new to me too. I worked with an experienced sales and marketing director, two marketing executives and an SEO, design and lead generation expert, Jim Durrant. It was a departure from the large agency environment I had been used to. Not only was I moving to a much smaller team, but my…
  • Reflecting on Five Years of Blogging & Working: The Emerald Isle [PART 3]

    Ben Cotton
    8 Oct 2014 | 1:00 am
    Living and working in Dublin has been a whole lot of fun, but the recession hit the Emerald Isle a lot harder than London — I went from the buzzing London PR scene to the retrenching and spluttering Dublin one. It was a big shock, but I was delighted to simply be there and grateful to have a job. And I always will be. To recap quickly, the Edelman team kindly allowed me to move to its Ireland office. I had a unique arrangement in that I would work remotely from Dublin for the London team four days a week, and the remaining day I would work with my new Irish colleagues. This arrangement…
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    Pro Blog Service

  • Five Steps for Surviving Google Authorship’s Death

    Erik Deckers
    14 Oct 2014 | 5:00 am
    Five Steps for Surviving Google Authorship’s Death I was pretty pissed when Google canceled their much-loved Authorship. For one thing, they did it less than a week before an advanced content marketing seminar I was leading, which killed about 25% of the entire presentation, which sent me scrambling for another solid 15 minutes. I mean, I had a great graphic with Chuck Norris, bacon, and a cartoon of a bear riding a shark, and They. Killed. It. Second, this was the one thing that was going to make honest writers out of all the meh-diocre hacks and spammers. Rather than allowing…
  • Five Lazy Words To Cut From Your Marketing Copy

    Erik Deckers
    30 Sep 2014 | 5:00 am
    Five Lazy Words To Cut From Your Marketing Copy Many marketers suck their readers into the bog of humdrum with over-used words and industry jargon, hoping no one will notice they’re just coasting on properly spelled words and grammatical sentences. It’s a sign of writing laziness to trot out the same old phrases and buzzwords, using them just one more time, in the hopes of getting out of yet another copywriting jam. These words aren’t even buzzwords anymore. They’ve had the buzz driven right out of them. They’re words that every good copywriter must stop using if…
  • Louisville Digital Association’s 6th Annual Digital Media Summit Schedule

    Erik Deckers
    26 Sep 2014 | 11:41 am
    Louisville Digital Association’s 6th Annual Digital Media Summit Schedule I’m very proud to be one of the speakers at the 6th annual Digital Media Summit in Louisville on October 16. it’s a single day event held in Frazier Hall at Bellarmine University, and it’s sponsored by the fine fols at Brown-Forman and Bellarmine University’s School of Communication. You can get tickets here. With the tagline, Improve your business and marketing through technology, several of us will be talking about how to do social media marketing better, including my two co-authors,…
  • What “Write Drunk, Edit Sober” Means

    Erik Deckers
    19 Sep 2014 | 5:30 am
    What “Write Drunk, Edit Sober” Means I have to correct a long-running bit of misinformation I’ve passed on for the last several years: Ernest Hemingway did NOT say “write drunk, edit sober.” This is something I’ve said in my talks on writing, and it’s one of my most popular tweets of the day. My Klout score will jump two points after a good “write drunk, edit sober” slide. Except, it does not appear that Ernest actually said it. Peter De VriesIt may have been said by noted American novelist Peter De Vries, the author of The Blood Of The…
  • There SHOULD be a High Barrier to Entry in Content Marketing

    Erik Deckers
    2 Sep 2014 | 5:00 am
    There SHOULD be a High Barrier to Entry in Content Marketing The downside of content shock, says Mark Schaefer, is that there will be a high barrier to entry for companies and people who want to start content marketing. He says that like it’s a bad thing. There needs to be a high barrier to entry, at least for those who want to be successful. The problem is, says Schaefer, the Internet will grow 600% in the next six years. In other words, as big as the Internet is now, there will be six more Internets of content by 2020. Yet we consumers only read, watch, and hear 10 hours a day of it,…
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    Priyanka Writing

  • Entrepreneur Spotlight: Rohit of @GoGujarati

    27 Sep 2014 | 3:14 am
    Recently I have been working with Rohit on his new mobile application designed to connect Gujaratis across the world – GoGujarati! App download links: Android ; iOS Decided to interview him for our entrepreneur series, Why GoGujarati? I started GoGujarati because there was no application which targeted a specific community as a whole. I am based in Mumbai and have grown up in a Gujarati community – I know this community is spread around the world with many unique cultural aspects. I feel this community is currently divided across distances and not united. They need to be connected…
  • The Offline Factor – A Facebook Ads Post #1

    8 Jul 2014 | 12:42 am
    Have been running an ad campaign for a healthcare client for months. Considering its healthcare with medical content ad rates were quite high. $0.15 A good rate is between $0.03 to $0.08. Tried few different creatives – funny, informative, interactive – didn’t matter much. Initially we were posting the ads in a geographical area where the client wanted to enter. Not a lot of people knew them there. Later decided to place ads in the area where they were better established. Bazinga… ad rates fell to $0.05 in the area where people already knew about them! The Offline…
  • The New, Fun Social Media Ads are here

    26 Feb 2014 | 4:10 am
    Recently a lot of brands are looking to publish some really interesting and fun content through their social channels. Specifically brands into serious stuff like insurance and healthcare want to be cool, fun, light and yet meaningful out there on social media. At a meeting with such a client, I was showing an ad campaign idea where we used some comics and fun images. For a moment the client was lost because fun, cool updates are understandable but an ad – which is a comic strip? I just realized how much advertising is changing on social channels. I have been seeing so many fun ads…
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  • Twitter Announces Partnership With SoundCloud To Bring Music To Your Timeline

    20 Oct 2014 | 9:32 am
    Twitter officials announced a new partnership with SoundCloud that will bring an integrated music experience to users of the social media service on Twitter’s official Android and iOS apps. SoundCloud is the first partner in the program, which is called “Twitter Audio Card.” The way Twitter Audio Card works is that when a user who is part of the program tweets a link to an audio file — there are a limited number of content creators enabled with Twitter Audio Card so far — users who click the link will have the audio pop up on Twitter, and they can…
  • Convincing Old-School Clients that Things Have Changed

    20 Oct 2014 | 8:49 am
    Posted by Kristina Kledzik There’s a reason we use the terms  “white hat” and “black hat” for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren’t many people shopping online yet. Fast forward to today: Ranking…
  • Nepal Ends Blizzard Rescue Efforts as Death Toll Nears 40

    20 Oct 2014 | 6:04 am
    Nepal wrapped up rescue operations in its northern mountains Monday, saying all the hikers believed to have been stranded on a trekking route by a series of deadly blizzards are now safe. At least 39 people, including trekkers from Canada, India, Israel, Slovakia, Poland and Japan, died in the blizzards and avalanches that swept the Himalayas last week, battering the popular Annapurna trekking circuit. Nepalese officials said they rescued 407 people, 226 of them foreigners. See also: India Cyclone Leads to Blizzard in Nepal That Leaves at Least 27 Dead The last rescue helicopters hovered over…
  • Nepal Ends Blizzard Rescue Efforts as Death Toll Nears 40

    20 Oct 2014 | 6:04 am
    Nepal wrapped up rescue operations in its northern mountains Monday, saying all the hikers believed to have been stranded on a trekking route by a series of deadly blizzards are now safe. At least 39 people, including trekkers from Canada, India, Israel, Slovakia, Poland and Japan, died in the blizzards and avalanches that swept the Himalayas last week, battering the popular Annapurna trekking circuit. Nepalese officials said they rescued 407 people, 226 of them foreigners. See also: India Cyclone Leads to Blizzard in Nepal That Leaves at Least 27 Dead The last rescue helicopters hovered over…
  • ‘It’s Not the Shark’s Fault': Aussie Teen Surfer Laughs After Shark Bites Her Leg

    19 Oct 2014 | 6:16 pm
    Australian teenager Kirra-Belle Olsson posted photos on Facebook of the injuries she sustained in a shark attack on Friday, as she made it clear it was not the shark’s fault. The 13-year-old Rip Curl-sponsored surfer was bitten on the leg by a wobbegong shark while surfing at Avoca Beach, on the central coast of New South Wales. She was about 10 to 15 metres from shore when she said she “dropped in on” the shark, meaning she caught the shark’s wave. See also: Beachgoers Capture Shark Feeding Frenzy “I took the wave and then I twice felt something grab my foot,…
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    Google Plus News

  • GMail iOS App 3.1415926 with iPhone 6 Support Released

    Mohamed Rafiq
    7 Oct 2014 | 6:00 am
    GMail team today has released an updated version 3.1415926 of its popular iOS mail app with support for the new iPhone 6 and iPhone 6 Plus phones. GMail iOS Mobile App 3.1415926 New Feature Support for iPhone 6 Support for iPhone 6 Plus Install or Update the iOS mobile app from App Store.The post GMail iOS App 3.1415926 with iPhone 6 Support Released appeared first on Google Plus News.
  • Google+ Android App Version Released

    Mohamed Rafiq
    6 Oct 2014 | 10:12 pm
    Google+ Android team has released an updated version of the android app with couple of important new features. Google+ Android App Two New features Now Stream Photos, Videos and Links to your TV directly from your Google+ App Edit Auto Awesome Movies on your device Besides above new features there are other performance improvements and bug fixes. Install or Update Google+ app from Play Store. Try out the new features and share your thoughts through comments below. Popular termsgoogle 4 6 0 76970369vercion 4 6 0 76970369The post Google+ Android App Version…
  • Google Doodle Today Welcomes Autumn 2014

    Mohamed Rafiq
    22 Sep 2014 | 10:38 pm
    Google Doodle today in the US welcomes the start of Autumn season (also know as Fall) for 2014. If you visit today in the U.S. you’ll be greeted with a beautiful and nice animated Google doodle that welcomes the First day of Autumn season i.e 23rd September 2014. Find below a recording video of the entire doodle animation. Google Doodle in US for Autumn 2014 Video Check it out by visiting!The post Google Doodle Today Welcomes Autumn 2014 appeared first on Google Plus News.
  • Google Chrome on Android Goes New L Material Design

    Mohamed Rafiq
    6 Sep 2014 | 1:46 pm
    During the last Google I/O 2014, Google broke the news about the upcoming version of Android with a brand new and flat look and feel called Android L Material Design. While Android L with Material Design is still in works, people already started applying material design in apps, themes, etc. To everyone’s surprise, now Google has updated its popular Chrome browser for Android with the beautiful and new L material design. Chrome 37.0.2062.117 changes (from play store) Signing in to Chrome signs you in to your favorite Google sites Updated look and feel with elements of Android’s…
  • Google Chrome Updates Privacy Error for Invalid SSL Certificates

    Mohamed Rafiq
    3 Sep 2014 | 11:08 pm
    Latest version of Google Chrome has updated its privacy error page and prevents you from erroneously visiting websites with SSL certificate errors (unless you choose advanced and continue). When you access a website via SSL i.e https:// the server returns a SSL certificate which must be valid so that you’re assured that you’re talking to a trusted website. Once valid it also ensures all communication between you and the website is securely transferred over an encrypted connection. Up until now Chrome just warns you when a certificate is invalid but makes it easy to ignore…
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    Social Samosa

  • The Idea behind Quest 2014: Customer Experience Management

    Social Samosa
    20 Oct 2014 | 7:44 am
    Quest as an industry body for Customer Experience Management would focus on what’s coming from a consumer perspective, what can brands learn from different sectors and how to handle the overlap of marketing and customer service. What will be covered 1. How will customer experience management evolve with technology. – Early examples, trends, navigating the change, opportunities – Using mobile for delivering better customer experience – Anticipating customer requirements before they know it – Lessons from e-commerce companies which can be relevant across sectors 2. How…
  • Why Customer Experience Management Deserves More?

    Vishrut Chalsani
    20 Oct 2014 | 7:43 am
    The recent Flipkart episode put customer experience (CX) management in the limelight. Delivering a superior experience to customers is the most powerful differentiator that a business can deploy. India has experienced an outstanding growth in its economy and living standards of people in recent years. This has led to an upsurge in expectations of consumers, forcing companies to set new benchmarks and become competent enough to cater to them. Customer service is an unsexy topic: it involves human intervention, is a thankless job and usually has little revenue generation potential. You get…
  • Kitkat Goes Topical This Diwali Season With Their Video Campaign

    Meera Rai
    20 Oct 2014 | 7:15 am
    Video is definitely the way to go for brands today. YouTube has taken centre stage as storytelling is going the visual route; and brands are not shying from investing in good quality content. Nestlé KITKAT’s latest video, which is literally out of the world, is aiming to do the same. The video features a female astronaut who has been away from home for nearly a year and one day she decides to take a break and what happens next is simply amazing. KITKAT Goes Topical Considering the hype around India’s successful Mars mission, the timing of this video is bang on. The video is emotional and…
  • Réal Greetings ‘Cheer a Child’ Initiative Brings Festive Cheer To The Underprivileged Children

    Siddharth Das
    20 Oct 2014 | 5:42 am
    Réal fruit power has joined Dabur India Ltd in collaboration with Prayas Juvenile Aid Centre Society for launching the ‘Cheer a Child’ campaign, a heart-felt initiative on the occasion of Diwali which is considered to be one of the most auspicious occasions in India. The objective of this initiative is to educate the masses & drag their attention to the nutritional needs of underprivileged children in the society. Real has undertaken an initiative to encourage people’s participation in bringing happiness & cheer in the lives of these otherwise neglected kids, this Diwali.
  • Going Viral: Pepsi’s New Video Campaign Around Diwali is Emotional & Touching

    Meera Rai
    20 Oct 2014 | 3:36 am
    Diwali has always been a great period for brands to come up with innovative campaigns that stand out and capture the attention of consumers. Over the years, many brands have tried to touch the emotional corner of their audience but very few have succeeded. You see, brands need to break away from the conventional ‘pushy’ mode in order to relate the consumers to their communication. In this context, Pepsi & Kurkure’s latest #GharWaliDiwali is a great example for other brands on how to strike an emotional chord with the audience. The campaign, driven primarily by a 7-min…
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    Justice Mitchell

  • The Content Marketing Mantra: “Create Once, Use Many”

    Justice Mitchell
    24 Sep 2014 | 6:12 am
    When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is to construct content in way that it can be utilized across your social graph ... [ read the remainder of the article here ]
  • The NFL — A Brand in Turmoil

    Justice Mitchell
    19 Sep 2014 | 7:23 am
    As a marketing professional, I preach that you must always adhere to and represent the core values of your brand. Stepping left and right of those values will incur not only disconnect, but loss of trust and allegiance. This is FACT – not opinion. And apparently it's a fact the National Football League doesn't SEEM to want embrace at this moment.[ NOW WATCH THE FOLLOWING VIDEO CLIP FROM ESPN ] There's no better way to alienate your audience than to introduce a consistent negative perception. Kicking your cash cow is a bad idea regardless of the day.NO brand can survive an ongoing onslaught…
  • The Problem With Massive Brand Acquisitions

    Justice Mitchell
    15 Sep 2014 | 8:04 pm
    The 800 pound gorilla Microsoft devours yet another company — Minecraft – for $2.5 billion. Some of you who will be excited about this acquisition and others will hate it. Why the polarity? It all comes down to "brand equity" on both ends of the spectrum. If you live any kind of digital lifestyle (and obviously you do, or you wouldn't be reading anything written by moi), you probably have an opinion positive or negative regarding Microsoft. This opinion informs a perception of the brand's essence to you and holds brand equity. In many cases, the acquisition of a lesser…
  • Why Your Next Hire Should Be a Content Marketing Expert

    Justice Mitchell
    7 Sep 2014 | 2:36 pm
    Get on the net and lay down a trail of tacos, because we just spotted a unicorn. An interesting phenomenon occurs when you try to hire an expert in an evolving digital medium. I affectionately refer to it as "hunting the unicorn." The job description is so full of wildly divergent responsibilities, unique requirements and unattainable goals, that no one on the planet could ever qualify. After spending more than 20 years in integrated marketing, I have seen this happen in the search for Web designers, SEO specialists, PPC campaign managers, and social media SMEs. For example:This person should…
  • Personal Branding Is More Than You

    Justice Mitchell
    7 Sep 2014 | 9:21 am
    I met the wonder Sunshine Baker a few years ago when I was doing a presentation for Jim Hobart's advertising class on personal branding. Ironic that years later I would be interviewed for her efforts at the University of Central Florida regarding the same topic.Well before any of these presentations was even a concept, I was a firm believer and personal branding and I still am. For those of you with an aggressive entrepreneurial spirit, a robust story to tell or simply an infectious way to educate and fill people with positive energy I highly recommend that you establish your own brand. It's…
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    Integrated Alliances

  • Snap your fingers to get prospects on the line with @ConnectAndSell

    2 Oct 2014 | 5:36 am
    In my 20 years in technology sales, my single biggest “time sucker” was trying to get a prospect on the phone. I was knocking my head against the wall much of the day, just trying to START the engagement process. Since then, this problem has only gotten worse as buyers erect more and more roadblocks between them and vendors. It’s a game of cat and mouse, kind of like we see in the virus/anti-virus world. You can’t blame customers. The business market is different now. It’s been turned upside down by Google, LinkedIn and a slew of others. Buyers call all the shots now, doing their…
  • LinkedIn Soliciting: Harshing My Mellow by @seansullivan110

    Sean Sullivan
    30 Sep 2014 | 5:00 am
    At Integrated Alliances, we had a weekly discussion about professionals. Yes… PROFESSIONALS using LinkedIn contact emails by subscribing them to their newsletters. The day after Lori mentioned what was going on with her colleagues. I experienced the same incident with another sender. I am not going to name names. But I was pretty ticked off. And my mellow was shot for 30 minutes. I asked myself a few questions. How did I get this email? It moved to… Did I sign up for this? Am I connected with this person on LinkedIn? After about investigating for 5 minutes, I found the person WAS a…
  • Is social selling a fad? by @LoriRuff

    Lori Ruff
    23 Sep 2014 | 6:20 am
    Is social selling a fad or here to stay? I was talking recently with social sales expert and rockstar team member, Julio Viskovich about the impact of social sales on the opportunity for a company to really move the needle on revenue and bottom line profits. Viskovich referred me to the August 2013 study by the Aberdeen Group indicating the success of social selling programs. 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. 46% of social sellers hit quota compared to 38% of sales reps who don’t. 64% of…
  • LinkedIn Targeting: Honing Your Crowd and Finding that Verse by @seansullivan110

    Sean Sullivan
    16 Sep 2014 | 5:00 am
    Concerts rock! Why do we love concerts? Well there is a few reasons why. We love jamming out to our favorite songs. We love the experience. At Integrated Alliances, we love how concerts relate to our company’s goals. Rockstars know exactly whom their fans are. They point at them during the concert. They serenade. The lead singer might get down on his knees and scream out an awesome verse. What does this all mean? Rockstars know how to praise their fans for coming. Not only that. They know how to get their fans to the show. As the Audience Manager, my position and my passion are to get those…
  • Simple and logical #iPhone6 features I want to see by @mikeoneilrocks

    30 Aug 2014 | 5:02 am
    It’s that time of year again where Apple makes its annual update to the iPhone product line. Notice that I said “product line” instead of just “iPhone 6”. That’s an important distinction. The date is Sept 9 and there are 2 new iPhone models coming out. There are some other rumored items as well, but the buzz is squarely on the iPhone. The rumor mills are churning. There are the obvious things – screen size, processor, etc. of course. Here are the “off the beaten path” features that I want to see from Apple. What do YOU want to see in the iPhone 6? I have…
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    Social Media Sun

  • How to Block Facebook Game Requests from Friends [Video tip]

    Anna Fox
    20 Oct 2014 | 6:11 am
    So you’ve been invited (again) to play Candy Crush Saga! Great…another Facebook notification you care nothing about. Now, I know I’m not the only one that has friends who play Facebook games, and I have no problem with those who do. What I do have a problem with, is