Social Media

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  • 10 Successful Facebook Marketing Examples

    Social Media Examiner
    Andrea Vahl
    15 Dec 2014 | 3:00 am
    Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into [...]This post 10 Successful Facebook Marketing Examples first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Optimize Your Twitter Profile for Mobile Users

    Social Media Examiner
    Julia Borgini
    18 Dec 2014 | 2:00 am
    Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article you’ll find four ways to make sure your Twitter profile makes a great [...]This post How to Optimize Your Twitter Profile for Mobile Users first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Nominate Your Favorite Social Media Blog: 6th Annual Top 10 Social Media Blog Contest

    Social Media Examiner
    Cindy King
    16 Dec 2014 | 3:00 am
    We are accepting nominations for our 6th annual Top 10 Social Media Blogs contest, the biggest contest for social media blogs. We are looking for your nomination for the top 10 social media blogs. The winners will be promoted in our 320,000-reader newsletter and announced on Social Media Examiner. How to Nominate Please make a [...]This post Nominate Your Favorite Social Media Blog: 6th Annual Top 10 Social Media Blog Contest first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How Social Media is Shifting From Marketing to Targeted Digital Advertising

    Soshable
    Louie Baur
    18 Nov 2014 | 11:59 am
    The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional. For businesses, it really comes down to two options: pay to…
  • Don't Quit Facebook - What Forrester Got Wrong

    Scott Monty
    25 Nov 2014 | 7:48 am
    Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles, according to statisticians.Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook…
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    Social Media Examiner

  • How to Optimize Your Twitter Profile for Mobile Users

    Julia Borgini
    18 Dec 2014 | 2:00 am
    Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article you’ll find four ways to make sure your Twitter profile makes a great [...]This post How to Optimize Your Twitter Profile for Mobile Users first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Pinterest Interests: What Marketers Need to Know

    Cynthia Sanchez
    17 Dec 2014 | 3:00 am
    Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. In this article I’ll explain how to find and use Pinterest [...]This post Pinterest Interests: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Nominate Your Favorite Social Media Blog: 6th Annual Top 10 Social Media Blog Contest

    Cindy King
    16 Dec 2014 | 3:00 am
    We are accepting nominations for our 6th annual Top 10 Social Media Blogs contest, the biggest contest for social media blogs. We are looking for your nomination for the top 10 social media blogs. The winners will be promoted in our 320,000-reader newsletter and announced on Social Media Examiner. How to Nominate Please make a [...]This post Nominate Your Favorite Social Media Blog: 6th Annual Top 10 Social Media Blog Contest first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Tips to Improve Your Social Media Posts

    Kiera Stein
    16 Dec 2014 | 2:00 am
    Are you talking only about your business on social media? Do you want to publish other types of updates to engage your followers? A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line. In this article I’ll share seven ways to get people to remember your [...]This post 7 Tips to Improve Your Social Media Posts first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 10 Successful Facebook Marketing Examples

    Andrea Vahl
    15 Dec 2014 | 3:00 am
    Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into [...]This post 10 Successful Facebook Marketing Examples first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Flickr Removes Creative Commons Images From Its Wall Art Program Following Backlash

    Catherine Shu
    18 Dec 2014 | 7:33 pm
     Last month, Flickr expanded its Wall Art print service to include images from the photo-sharing site’s professional artists as well as images licensed for commercial use through Creative Commons. The project was originally intended to allow photographers profit from the sale of images made into prints, but it generated controversy when users realized that Yahoo (Flickr’s owner)… Read More
  • Mobile Commerce Consolidation As Mozido Takes Majority Stake In CorFire

    Ingrid Lunden
    18 Dec 2014 | 5:48 pm
     Just days after Dutch digital commerce provider Adyen announced a $250 million round of funding, another heavily capitalised player in the space has made an acquisition to up its game. Mozido, a mobile commerce specialist that raised $185 million in October 2014 after raising $103 million in May, has taken a majority stake in CorFire, another mobile commerce startup that focuses on… Read More
  • Neurence’s Cloud Platform Gives Wearables Eyes That Can See And Ears That Can Hear

    Natasha Lomas
    18 Dec 2014 | 5:21 pm
     U.K. startup Neurence, which has previously released two proof-of-concept apps showcasing its augmented reality tech, called Taggar and Tag Me, has now launched its long term platform play: a machine learning cloud platform for object recognition which it’s hoping will underpin the next wave of search queries as computing becomes increasingly immersed in the physical world — thanks… Read More
  • Ending The Invisibility Of Homelessness

    Kevin F. Adler
    18 Dec 2014 | 5:00 pm
     The lack of affordable, safe, and supportive housing is a scourge on society. It costs $90K to maintain a human being on the streets for a year, compared to $18K to provide supportive housing to a previously homeless person. Over the last 10 years, an influx of 75,000 people have moved to San Francisco, while only 17,000 new housing units have been built. We can end chronic homelessness by 2020… Read More
  • Google Rips MPAA For Allegedly Leveraging Local Government To Revive SOPA

    Alex Wilhelm
    18 Dec 2014 | 4:51 pm
    Corruption in the American Hollywood style is something to behold. Today, Google published a short blog post alleging that the Motion Picture Association of America (MPAA), alongside a number of film studios, funded what was essentially opposition research about the company. The resulting material was later fed to state attorneys general. Read More
 
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    Mashable

  • 10 weirdest things that have been pulled out of people's bums

    Andrea Romano
    18 Dec 2014 | 9:30 pm
    Everyone has done something stupid to get themselves into trouble, but idiotic stunts that can land you in the hospital is usually not what that happens once your grown-up common sense kicks in YouTube channel AllTime10's compiled some of the most unbelievable instances when people decided to not listen when their brains told them sticking objects like potatoes, concrete and even a live eel in their butt. Society's booty obsession has officially gotten out of hand. Marcel the Shell sings a haunting rendition of 'Landslide' 'Starbucks lovers' and other catchy misheard lyrics of 2014 'Jingle…
  • The best iPad apps of 2014

    Karissa Bell
    18 Dec 2014 | 9:00 pm
    Between iOS 8 and a new lineup of tablets from Apple, iPad users got some pretty big updates in 2014. Of course, major hardware and software updates also means a slew of new and better-than-ever apps. With all-new ways to tell stories, shoot and edit photos and create documents, iPad users can get more done than ever before See also: The 12 best Android apps of 2014 Check out our list, below, to see the apps that made our top picks and, if you're an iPhone user too, be sure to check out our list of top iPhone apps. Have something to add to this story? Share it in the comments. Yahoo Read…
  • A complete recap of 'The Interview,' the movie Sony may never show you

    Josh Dickey
    18 Dec 2014 | 8:52 pm
    LOS ANGELES — Sony has no plans at the moment to release The Interview after scrapping its Christmas Day theatrical release this week — not DVD, not VOD, not streaming, nothing. As of this writing, you simply cannot see the movie, and probably won’t for a good long while. But before Guardians of Peace threatened physical violence against movie theaters, it was screened for critics, at the Los Angeles premiere, and at the Austin, Texas-based movie marathon known as Butt-Numb-a-Thon. SEE ALSO: 'The Interview' is over: How a threat in broken English knocked Sony out I was at…
  • Eight children stabbed to death in Cairns suburb

    Brittany Levine
    18 Dec 2014 | 8:18 pm
    Eight children, aged between 18 months and 15 years old, were found stabbed to death in a home in the small Cairns suburb of Manoora in Australia, authorities said Friday local time. Cairns detectives are investigating the children's deaths after being called to the Manoora residence around 11:20 a.m. following reports that there was a woman with "serious injuries," according to a statement from Queensland Police Services The woman, 34, is in a stable condition at a nearby hospital and is assisting in the investigation, Cairns Detective Inspector Bruno Asnicar said during a press conference…
  • Ho-ho-hair: The 12 beards of Christmas

    Max Knoblauch
    18 Dec 2014 | 7:36 pm
    'Tis the season for facial hair. In her photo series, "The Twelve Beards of Christmas," Stephanie Jarstad gives a bunch of bearded dudes some festive additions to their impressive facial hair. Available on her Etsy shop, the poster featuring the 12 beards is perfect for any hair-themed holiday party. See also: The Best Type of Beard for Your Face The series does a great job at revealing just how much crap you can stick and/or lose in a beard. Also, all of the men give off a cheery "young Santa" vibe. Better still, sales help to support a Gofundme page for a man fighting acute myeloid…
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    Charlene Li

  • Creating a Culture of Content — Empowering Your Employees

    Charlene Li
    3 Dec 2014 | 10:53 am
    Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to […] The post Creating a Culture of Content — Empowering Your Employees appeared first on Charlene Li.
  • How Good Is Your Social Business Governance?

    Charlene Li
    14 Nov 2014 | 6:19 pm
    In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in […] The post How Good Is Your Social Business Governance? appeared first on Charlene Li.
  • Lessons from the Fall of the Berlin Wall

    Charlene Li
    11 Nov 2014 | 11:24 pm
    25 years ago, I was living in Amsterdam watching the events unfold in Berlin, as the Wall Fell. I saw history in the making on the TV and wanted to be there to witness it. I bought a ticket and took the night train to Berlin, arriving early Saturday morning. I found a youth hostel, […] The post Lessons from the Fall of the Berlin Wall appeared first on Charlene Li.
  • Fun Foray: Electric Vehicle Test Drive

    Charlene Li
    16 Oct 2014 | 11:03 am
    Occasionally, I’ll depart from my usual writing about business and technology and post about something more personal, which I call a Fun Foray.  I recently had the opportunity to test drive an electric vehicle (EV) over the weekend — a Chevy Spark — thanks to the Experience Electric #TheBetterRide program. Background: I’m an ardent hybrid owner […] The post Fun Foray: Electric Vehicle Test Drive appeared first on Charlene Li.
  • My TED Talk: Leading in the Digital Era

    Charlene Li
    13 Oct 2014 | 10:59 am
    I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title of my talk was “Giving Up Control: Leading in the Digital Era”. One key data point from Gallup […] The post My TED Talk: Leading in the Digital Era appeared first on Charlene Li.
 
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    Sensei Marketing

  • How Mobile is Disrupting Traditional Loyalty Programs

    Sam Fiorella
    11 Dec 2014 | 1:51 pm
    My last post here on Sensei blogs shared some statistics that demonstrate the disruptive effect of smart phones on the photography habits of consumers.  Mobile technology and devices have had a disruptive influence on many aspects of our lives beyond digital photography, which, in turn, has disrupted how businesses must engage consumers. Mobile is Disrupting Traditional Loyalty Programs Another example of mobile disruption is the effect that our proclivity for mobile communications has had on how loyalty programs operate.  Did you know that, according to Colloquy research, the average U.S.
  • Happy Customers + Smart Phones = Increased Sales

    Sam Fiorella
    8 Dec 2014 | 9:50 am
    How many of your customers are using their mobile device appendages to capture photos? A study conducted by Edelman and Shutterfly this year reports that 81% of US photo-takers (people who have taken at least 10 digital photos in the three months prior to polling) have done so using their smart phones. Consider the fact that at least two-thirds of Americans own a smart phone (according to Engadget), and the possibilities for enterprising brands are exciting. The study findings indicated that 40% of those who took digital pictures with their smart phones did so at least daily, with 24%…
  • Where Do Conferences Make Their Money and Should Brands Invest?

    Sam Fiorella
    1 Dec 2014 | 2:18 pm
    We’re often amazed at the number of trade shows and industry conferences that occur across the country every day, and the number of new conferences that seem to pop up monthly. It seems there are more events than potential customers. The sheer volume of available events makes it that much more difficult for businesses to plan event budgets or even choose which shows to participate in. When a decision has been made to participate, does the business sponsor the event or invest in exhibit spaces (supply and man a trade show booth)? According to a recent study by Exhibit Surveys and Lippman…
  • Three: The Right Number of Product Claims to Sway Consumer Behavior

    Sam Fiorella
    19 Nov 2014 | 8:34 am
    Since Danny Brown and I published Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing,  the practice of influence marketing has continued to expand beyond simple social scoring. In fact, social ranking/scoring is all but dead (save for the popular “top XX marketer” link-bait blog posts that continue to add noise to the digital airwaves). We’re happy that the practice, which is moving more towards a science than a social experiment, has started to produce meaningful metrics and results. Aside from the new software companies entering the…
  • When does good management become a hostage to political correctness?

    Don Whitbeck
    11 Nov 2014 | 6:59 am
    This is the first in an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  As marketers, we are frequently called upon to manage people and situations which, if managed poorly, could reflect badly on our brand. Trouble is, the definition of “well” and “poorly” keeps shifting under our feet. Consider this case: A small team in a mid-size marketing department was under budget and time pressure. Accordingly the department had expanded individual roles, giving more autonomy and authority to team members and helping them to do more with…
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    Martin Shervington

  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called 3courselunch.com (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
  • Social Media Marketing World 2015

    Martin Shervington
    6 Nov 2014 | 5:33 am
    Want to see many of the top social media marketing speakers from around the world? Well, this is the place to be in 2015. And I am there too! The post Social Media Marketing World 2015 appeared first on Martin Shervington.
  • Everything I’ve learned about running Google+ communities, I learned waiting tables.

    Martin Shervington
    25 Oct 2014 | 11:28 am
    Since their launch at the start of December 2012, I have focused much of my time and attention on running Google+ communities. What I have been reflecting on lately is the process of ‘serving’ people and where this skill comes from. As such, I thought I would connect it to a time when I lived... Continue Reading >> The post Everything I’ve learned about running Google+ communities, I learned waiting tables. appeared first on Martin Shervington.
  • Jimmy Fallon’s Birthday

    Martin Shervington
    19 Sep 2014 | 4:23 am
    Myself and the ever brilliant Amy Harrison, decided to team up and create a somewhat amusing birthday campaign for the Google+ community. Yep, few people have the super powers to get me wearing a pink wig but Amy knows funny when she sees it.So, the first thing we’ve done is put out this video teaser... Continue Reading >> The post Jimmy Fallon’s Birthday appeared first on Martin Shervington.
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    Social Media Explorer

  • An Open Letter to Brands from Your Customer

    Tracey Parsons
    17 Dec 2014 | 3:00 am
    Dear Brands, Thanks so much for the amazing products and services. I really like my toothpaste and my laundry detergent. So much so, I will not buy anything else and there is no coupon in the world that will make me switch. Unless my husband shops; then, all bets are off! Sorry about that, he loves him some end caps! I also really appreciate the food that ends up on my table. Especially when I do a good job cooking it; it’s delicious. Same as above, I will always buy the same brand of hot dogs and corn chips because, well, they are delicious! Oh and about that car, works great, thanks so…
  • How to establish your business blog as an authority in your industry

    Seb Atkinson
    16 Dec 2014 | 3:00 am
    Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a blog do for your business? A blog is more than just an SEO tool, it can also be a valuable asset to your business, demonstrating your authority in your industry and helping you to generate leads online. In this article we will look at how you can turn your business blog into a valuable lead generation tool by building your company’s authority in your industry. Building Trust with Your Blog When it comes to online marketing, many of the same concepts of offline sales…
  • The PR Guide To Media & Blogger Personalities

    Jason Falls
    15 Dec 2014 | 3:30 am
    Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely. Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone,…
  • Three Ways to Turn Company Secrets into Content

    Suzanne Coblentz
    10 Dec 2014 | 3:00 am
    Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content. Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience. Nope, what you need is proprietary content to make a real splash.  What exactly is proprietary content? I know what you are…
  • Can Haters Post Death Threats on Facebook?

    Whitney Gibson
    9 Dec 2014 | 3:00 am
    On Dec. 1, the United States Supreme Court heard arguments in the case of Anthony Elonis, a 31-year-old Pennsylvanian convicted of posting violent, threatening statements on Facebook. A jury found Elonis guilty of communicating threats to injure another person in violation of a federal statute. The Supreme Court’s ruling on what constitutes a criminal threat on social media websites, like Facebook, has potential consequences for the way that people express themselves on social media. In 2010, Elonis – operating his Facebook account under the pseudonym “Tone Dougie” – posted…
 
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    Social Media Era Of Poking

  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
  • The Importance of Consumer Insights in Today’s Marketing Strategies

    Jure KLEPIC
    10 Nov 2014 | 5:46 am
    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. This is one area in…
  • Companies Invest More in Social Media Marketing in 2014

    megantotka
    4 Nov 2014 | 5:39 am
    Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their…
  • How To Gain Consumer Insights That Boost Your Marketing Results

    Jure KLEPIC
    29 Oct 2014 | 7:57 am
    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Changing the mind-set of senior level executives. Going above and beyond to capture insights. Showing a genuine interest in what consumers have to say. Today’s consumers may like something for years, and…
  • Do you really know your Customers?

    Jure KLEPIC
    27 Oct 2014 | 8:11 am
    What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation is important, but if your business is concerned with sales, consumer motivation is perhaps even more crucial. Understanding what consumers want and responding to their desires is a near certain path to increased sales. If understanding humans is the goal,…
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    @ProBlogger

  • Most Popular Posts on ProBlogger 2014: General Tips

    Stacey Roberts
    18 Dec 2014 | 6:35 am
    This week we’ve covered the five most popular posts in the areas of monetization, content, social media, and writing tips. Today we bring you the top 5 general tips that readers found most useful. I hope they do to you too! Read it now, or pin for later. 1. 5 Quick Grammar Tips to Improve Your Writing – Plus Free Downloadable Cheat Sheet A super-handy overview of apostrophes, when to use that/which/who, when to use “everyday” vs. “every day”, commas, and capitalization. The cheat sheet is perfect for printing out and leaving it in your workspace so…
  • Most Popular Posts on ProBlogger 2014: Writing Tips

    Stacey Roberts
    17 Dec 2014 | 6:51 am
    So useful content is king, and we need to provide it consistently. But how? And what if writing isn’t our strong suit? I always find that writing tips, guides, and productivity hacks score high in the interest scale of ProBlogger readers. These were the five most-read posts this year. 1. 6 Lessons in Writing Irresistibly Magnetic Blog Post Headlines We all know headlines are what can make or break your post: if your headline sucks, people just won’t read. This post has six ways to nail it, every time. Image via Flickr user Dan Patterson 2. 9 Crucial Tips for Self-Editing Your Blog…
  • Most Popular Posts on ProBlogger 2014: Social Media

    Stacey Roberts
    16 Dec 2014 | 6:37 am
    Social media and how to navigate it was, again, a big issue in 2014. Which platform is best? How do we use it effectively? Are we still using Google Plus? Where did everyone on Twitter go? These are the answers we found…   1. 5 Ways to Promote Your Blog Without Relying on Google Traffic As Darren has said before, putting all your eggs in the Google basket can be risky (and devastating – he almost lost his business). We learned how to boost our traffic without relying on the Google fallback. 2. How to Socialize Your Posts for Maximum Effect What’s the point of promoting…
  • Most Popular Posts on ProBlogger 2014: Creating Content

    Stacey Roberts
    15 Dec 2014 | 6:51 am
    Content is King, as they say (or is it?!) so it’s no wonder that this topic was one of the most popular this year. Write great, useful content and promote it well – it’s the baseline for a successful blog. Which of these top five posts resonates with you? 1. How to Consistently Come up with Great Post Ideas for Your Blog Part of our Creating Content Theme Week, a behemoth post of advice that will mean you will never be stuck for a post idea again. 2. How to Promote Your Blog with Content that Will Grow Your Traffic, Links, and Shares It’s everything you want in one…
  • Most Popular Posts on ProBlogger 2014: Monetization

    Stacey Roberts
    14 Dec 2014 | 6:03 am
    We’ve covered so much ground here on ProBlogger this year, and much of it about monetization – here are the top five posts this year in that category. Have you made the changes you read about in these posts? Which ones did you miss? Take this chance now to catch up – or pin it for future reference. Image via Flickr user Susy Morris 1. Making the Impossible Possible: How I Created a Full-Time Blogging Income with No Qualifications It seems like Stacey Corrin’s story of turning her passion into profit in just three months was a hit with you guys. And who can blame it…
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    Scott Monty

  • This Week in Digital - December 12, 2014

    12 Dec 2014 | 4:45 am
    Uber's no-good, horrible, very bad week, more 2015 predictions than you can shake a stick at, putting the 'no' in innovation, updates to Facebook's search tool, Instagram surpasses Twitter but Twitter doesn't care, the biggest media company of the future, the data behind binge listening to podcasts, understanding the quality of your audience, the FTC cracks down on agency social media activity, the evolution of the collaborative economy and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links…
  • This Week in Digital - December 5, 2014

    5 Dec 2014 | 10:14 am
    Disruption hits the New York Times, the real story behind Apple Pay, Facebook makes privacy changes (again), Twitter makes it easier to deal with abuse, the quiet success that is Medium, going viral with audio, Uber takes a beating but bounces back and Lyft bounces higher, dark social and its impact, creating a culture of content, the reason it's hard to recognize genius, why PR is best left to the professionals and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and…
  • Don't Quit Facebook - What Forrester Got Wrong

    25 Nov 2014 | 7:48 am
    Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles, according to statisticians.Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook…
  • This Week in Digital - November 21, 2014

    21 Nov 2014 | 6:06 am
    An Uber-mega PR crisis that takes on a life of its own, the continued importance of mobile, global internet growth numbers, Facebook continues to cut down on spammy posts, clean up your Twitter history, Snapchat gets into payments, Amazon books some travel, Spotify inks a deal for ridesharing music and hints at a future of podcasts, when it's time to invest in measurement tools, how Google judges quality content, what's affecting global payments, the best business books for 2014 and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a…
  • This Week in Digital - November 14, 2014

    14 Nov 2014 | 3:45 am
    Landing a rocket on a comet, being single in China is expensive, picking sides on net neutrality, Facebook updates privacy policy for humans, Twitter announces native video, Yahoo buys a video ad platform, Instagram evolves, CMO tenure is growing, Uber is getting richer while attempting to prohibit Lyft from doing the same, podcasting is in vogue with a $1.5 million for a new podcast and a database of marketing podcasts, Amazon settles with Hachette and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series…
 
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    Social Fresh

  • How to Make Your Referral Marketing Campaign a Mobile Success

    Nick Cicero
    10 Dec 2014 | 5:43 am
    We are living in the age of the mobile consumer. Research from McKinsey has shown that word of mouth is the primary factor behind 50 percent of purchasing decisions, and that consumer-to-consumer word of mouth can generate two times the sales of traditional advertising. Other stats also support the overall growth of mobile: 80% of the world’s population owns a smartphone 40% of shoppers consult 3 or more channels before making a purchase (and often while shopping) 52% of Americans use their devices while browsing in-store to research products online 4 out of 5 consumers use smartphones to…
  • 13 Stats about Hispanic Consumers in 2014

    Nick Cicero
    5 Dec 2014 | 4:17 am
    At #Expion14 in Raleigh, NC this year, Cynthia Ashworth of Univision discussed how their organization is digging into data to uncover new insights about the rapidly growing hispanic population in the US. After her presentation I started to dig a little deeper into some stats from Univision and other sources about Hispanic consumers in the US myself, here’s what I found: Hispanics now number about 54 million in the U.S., up 50% from 2000 and nearly six times larger than 1970 18% of Americans are of Hispanic Origin, By 2060 that will increase to 1 in 3 Americans Kraft Foods stated that…
  • Tip: The Necessity of 60 Hour Content

    Jason Keath
    4 Dec 2014 | 3:05 am
    Today’s tip is an excerpt from Social Fresh’s Content Marketing Template. If you’ve ever heard me talk about content marketing, you know that I am a big believer in spending MORE time on FEWER pieces of content. I call it the Vanilla Ice rule: Creating one big hit that you can remix, reuse, and reimagine for months if not years. The key to creating high-quality, long-form content is simply investing more time. For example, if you have 10 hours per week to invest, reserve the majority of that time, 80 percent, for your long-form content. When it comes to creating a big…
  • The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

    Nick Cicero
    28 Nov 2014 | 4:30 am
    The recent growth of marketing podcasts is a symptom of our thirst for on demand content. Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content. Netflix, Spotify, Kindle, STEAM, the App Store – all of these have programmed today’s consumer to collect and consume their favorite content types without attachment to a desktop computer. With 80% of the world’s population owning a smartphone, and that number only continuing to rise, we’re seeing accessibility on a global level unlike ever…
  • Tip: Turn Your Company’s Email Into A Content Library

    Jason Keath
    20 Nov 2014 | 5:46 am
    This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send tons of emails every day.  Your boss, your coworkers, your employees — they send a ton of email too. Those emails are your untapped resource of content.  Your sales and customer service teams are constantly emailing with customers. They are answering common customer questions and discussing product features. They also speak to unique uses…
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    blog

  • How YETI Coolers went from UGC spectator to consumer conversationalist

    Amy Hayes
    16 Dec 2014 | 12:39 pm
    YETI Coolers knew they could get more out of word of mouth. They had happily watched their brand spread from consumer to consumer, but always, it seemed, from a distance. To hear Director of e-Commerce and Online Marketing Sara Kenton tell it, she and her colleagues “weren’t part of the conversation; [they] we were merely spectators.” I had the pleasure of joining Sara and guest speaker, Forrester Research Principal Analyst Tracy Stokes in a recent webinar to discuss a commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice entitled “User-Generated Content’s…
  • Are we waving goodbye to the impulse buy?

    Rachael Genson
    8 Dec 2014 | 10:20 am
    How many times have you gone to the grocery store with a list, only to throw a handful of random items in your cart because they looked appetizing? Or gone shopping for a new pair of shoes, only to come back with two? You can always use another pair of sensible work flats, right? For me, these scenarios are nothing out of the ordinary. In fact, I’d venture to say that at least half of my purchases were unplanned, impulse buys. It seems, however, that my shopping habits may soon become an exception to the norm since a recent Wall Street Journal article professed the impending end of the…
  • Get on consumers’ nice list by following these 5 holiday trends

    Lisa Pearson
    24 Nov 2014 | 8:27 am
    Forget everything you think you know about holiday shoppers. The holiday season is well underway and we are already seeing changes to traditional holiday shopping behavior. A new blend of mobile technology and old school bargain hunting is giving consumers unparalleled power to find what they want, where they want at prices they deem fair. Brands and retailers must recognize that the landscape of consumer behavior is evolving. We are at a huge inflection point in society around the way consumers buy things and there is no more critical moment than now (during the holiday season) for brands to…
  • The trusting consumer

    Michael Berliner
    21 Nov 2014 | 9:23 am
    Unrivaled purchasing power on the horizon, much yet to be understood. Over a half of Millennials trust the opinions of strangers online over those of friends and family, the same group of people that will have more spending power than any other generation come 2017. Is it a surprise that brands and retailers of all sizes are holding planning meetings, conducting surveys, and investing large sums of money to try to understand this up-and-coming consumer? For some, engaging with user generated content online such as reviews or photos before making a purchase is just part of considering any…
  • Using Consumer Reviews to Win in Search

    Greg Rivera
    19 Nov 2014 | 9:08 am
    Search has changed the consumer journey forever. Search gave people the ability to instantly research a need, answer a question, or find a product. In the past, the brand that answered these questions had a competitive advantage over the brands that didn’t. Today, the competition for businesses to stand out on Google is so high, they must rely upon something more to stand out from the crowd. Busy consumers don’t have time to scroll through pages of results – they need a quick trust signal and then click. Reviews are that trust signal for search. Reviews have now changed the search…
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    chrisbrogan.com

  • Who is Chris Brogan

    Chris Brogan
    13 Dec 2014 | 1:30 am
    You know, sometimes I take it for granted that you know who I am. I thought I’d share. Continue ReadingThe post Who is Chris Brogan appeared first on chrisbrogan.com.
  • Shine Your Own Bat Signal

    Chris Brogan
    12 Dec 2014 | 1:30 am
    It’s our job to be storytellers of what we do for the world, and who we seek, and how we’ll help them. If you’re not taking your opportunity to help, to connect, to build the storyline that will guide people to understand what you have that can help them, you’re missing your chance. Shine Your Own Bat Signal Think of the immense opportunity. We used to have to beg or buy our way into the newspaper. Can you imagine doing that these days? And yet, when you’re given the chance to address the world, to tell an interesting story, to do anything that will build some…
  • Best Apps and Software of 2014

    Chris Brogan
    11 Dec 2014 | 6:10 pm
    If you know me, you know that this list won’t be your typical. I don’t care which software most people use. But I do have some thoughts on the matter as it applies to doing business. See, that’s always been the angle. I’m not into the tech. I’m into what the tech helps us DO. And to that end, I do have some opinions on what you should fire up on your phone and tablet and laptop and use more often. Continue ReadingThe post Best Apps and Software of 2014 appeared first on chrisbrogan.com.
  • Become a Bigger You

    Chris Brogan
    24 Nov 2014 | 6:55 am
    On a recent trip to Las Vegas, I found myself observing many people who were dressed for their nights on the town as if they were starring in a movie or TV show about Vegas. They wore shiny faux-gold sunglasses at night (pretty sure they don’t do this at home). They left three or so buttons undone on their shirts (can you imagine that kind of look at your office?). They wore little black dresses and super high heels and they carried purses that glittered like warfare. As judgmental as I like to be, I am enamored with the idea because in all cases, people were allowing themselves to play, to…
  • Brown Fur Sweaters and Why I Wasted Over a Decade Mourning My Childhood’s Holiday Rituals

    Chris Brogan
    21 Nov 2014 | 6:48 am
    It’s the strangest thing: I’m sitting on a plane bound for Las Vegas where I’ll attend the premiere of a documentary that I participated in, and I am doing what I do mostly: observing people and their decisions. An older woman in the seat in front of me is on her iPad and using the in-flight wifi, a marvel of technology that allows us nearly unfettered access to the universe while at 30,000 feet! And here’s what she’s doing. She’s typed “brown fur sweater” into the search bar at NeimanMarcus.com . Continue ReadingThe post Brown Fur Sweaters and Why I Wasted Over a Decade…
 
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    Spiral16

  • Bing Ranks the Top People, Moments & Events Which Shaped 2014

    Alan Rapp
    15 Dec 2014 | 9:38 am
    2014, the year that was. Microsoft’s search engine Bing has released it’s Big Trends of 2014. Based in part on country of origin of the searcher, you can view “the people, moments, and events that shaped 2014″ in the search engine’s interactive look back at the past year. The results for the United States show the most searched terms for 2014 in a variety of categories including vacation destinations, discoveries, animals, news, most searched celebrities, athletes, and musicians, moving stories, sports, politics, and celebrity weddings, break-ups, deaths, and…
  • Foolin’ with Social Media

    Alan Rapp
    1 Dec 2014 | 1:09 pm
    “Tell the world what I think. Keep it fast, keep it mean, I don’t mean what I’m sayin, baby. Somebody save me.” Inspired by social media, Andrew Combs‘ new song “Foolin’” examines what the singer-songwriter tells Rolling Stone is the “somewhat sad but fascinating” look at how a digital world allows us to reinterpret ourselves in a way that may not actually reflect who we are as a person. Take a listen to the single and see what you think of Combs’ premise that adopting a fake persona to appear cool, intelligent, hip, or…
  • Patriots Fumble Twitter Campaign by Promoting Racist Slur

    Alan Rapp
    14 Nov 2014 | 9:49 am
    You know that old saying about about what happens when you “assume.” Well, the Patriots learned last night how it applies to social media. On the surface the team’s Twitter campaign to recognize their 1,000,000 followers by highlighting usernames on a Patriots jerseys seemed harmless enough. It’s Twitter, so what could possibly go wrong? Not taking into account the number of spam and troll accounts or the chance that an offensive Twitter handle could garner the kind of attention the team didn’t wish to receive, the Patriots took the human element completely out…
  • The Trending Costumes of Halloween 2014

    Alan Rapp
    31 Oct 2014 | 7:19 am
    Halloween is finally upon us. That special holiday where a child can dress up as nearly anything he or she wants and demand candy from friends and strangers alike, and adults are given a free pass to wear costumes which might get them locked up for indecent exposure or mental instability on any other day of the year, is tonight. But what to wear? This infographic from Sumo Coupons takes a look at the trending costumes in the United States state-by-state this year. What do we learn? Well from a quick glance staples like Pirates, Batman & Catwoman, and Star Wars costumes are still doing…
  • Hashtag Round-Up (Sports Edition): #FreeSimmons & #ThatsWhatCountryBreakfastDo

    Alan Rapp
    8 Oct 2014 | 12:09 pm
    Taking a look at look at a couple sports-related Twitter topics we see examples of how fans jumped on-board bandwagons to support both a suspended sports journalist and a Kansas City baseball player while poking some goodnatured fun at the situations in which they find themselves. For the first time in 29 years (since they won the World Series back in 1985) the Kansas City Royals are in the post-season. As a battered-down an beleaguered fanbase is enjoying the team’s recent success it also is savoring the small unexpected moments such as the team’s Designated Hitter Billy Butler…
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    New Media Expo Blog

  • NEW MEDIA EXPO PRESENTS THE 4th ANNUAL IAWTV AWARDS SHOW

    Deborah Cole
    18 Dec 2014 | 1:06 pm
    NEW MEDIA EXPO PRESENTS THE 4th ANNUAL IAWTV AWARDS SHOW The International Academy of Web Television will honor the best shows on the web on April 15th 2015 in Las Vegas as a part of the NMX / NAB Show The V in TV stands for “visions” according to Carrie Preston (True Blood), the host [...]
  • Announcing the Podcasting Hall Of Fame

    Rick
    9 Oct 2014 | 5:44 am
    We are very proud to announce that as part of the 10th annual People’s Choice Podcast Awards Ceremony we will include our first ever class of inductees into the Podcasting Hall of Fame. In a year of big news for #NMX we think this is HUGE NEWS! On April 14th 2015 we will induct the [...]
  • Protected: Top tips for marketing automation, updating workflows and email marketing

    sknight1
    8 Oct 2014 | 11:06 am
    There is no excerpt because this is a protected post.
  • Dave Jackson Announced as New Director of Podcasting for New Media Expo #NMX

    Rick
    2 Oct 2014 | 5:27 pm
    Please join me in welcoming Dave Jackson as our new Director of Podcasting for New Media Expo #NMX. When we first started looking for a new Director of Podcasting earlier this year I went and asked some of our attendees, speakers and sponsors who they would recommend. There were lots of great candidates but one [...]
  • NMX To Host And Produce 10th Annual Podcast Awards Show At NAB Show

    Rick
    16 Sep 2014 | 12:11 pm
    We are very proud to announce the 10th annual Podcast Awards Show will be held April 14th at the Westgate Las Vegas Resort and Casino. This is the latest big day in a series of big days for all of us at New Media Expo. Many of you know that we have produced the Podcast [...]
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Who Can Benefit From Outsourcing Payroll?

    Damian Davila
    11 Dec 2014 | 9:28 pm
    Outsourcing payroll functions is an excellent option for companies that want to operate more efficiently and at a reduced cost. If you are interested in pursuing this as an alternative to an in-house HR department, this list may help you determine whether your business needs will be best served by outsourcing your payroll. 1. Your Managers Are Overworked Tracking and adding up hours worked can be a laborious task, especially for companies that employ a significant number of non-exempt (that is, hourly) employees. This likely also takes time and energy away from core business functions, which…
  • The Modern Storage Space of Data Centers [Infographic]

    Damian Davila
    9 Dec 2014 | 7:32 pm
    With widespread access to the internet and increased use of cloud storage, it is sometimes easy to forget the amount of data that can be accessed without needing physical space. There is less need to find shelves for photo albums, DVDs, old text books, periodicals, or even handwritten notes. All of that information has to be stored somewhere. As a result, data centers are expanding rapidly to supply the storage that basement shelving would have handled for most people just a century ago. There are now over 5,000 data centers worldwide, and that number is constantly increasing. All data on the…
  • 3 Tips for Finding Your Dream Job

    Damian Davila
    5 Dec 2014 | 6:01 pm
    Whether you’ve been a part of the job force for years or you’re trying to find employment for the first time, you want to find a job that’s a great fit for you. Needs and preferences vary among job seekers, so a position that your friend is dreaming of might not be what you are searching for. Regardless of which industry you’re in or how large of a salary you are trying to obtain, you can use these simple tips to help you find your dream job. 1. Don’t Be Shy If you’re looking for a job, let as many people know about this as possible! Chat with your…
  • Finding the True Business Value of Big Data

    Damian Davila
    28 Nov 2014 | 8:35 am
    Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Big data can also be analyzed by how old it is or the manner in which it was collected. So where exactly is the business value hidden in these oceans of big data? Look Smarter Nearly any pool of big data has a unique type of business value to offer if you’re willing to look smarter rather than harder. You can start your search for the business value diamond in the rough with…
  • 5 Surefire Success Tips for the Modern Entrepreneur

    Damian Davila
    26 Nov 2014 | 12:46 pm
    Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others. Use the following tips to guide your efforts when launching a venture. 1. Make Your Mission Social Quite a few recent start-ups have proven that entrepreneurship and the…
 
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    ManagingCommunities.com

  • YouTube Isn’t a Copyright Launderer

    Patrick
    18 Dec 2014 | 12:07 pm
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Happy Holidays!

    Patrick
    15 Dec 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How to Find a Great Online Community Manager Job in 2015 (or a More Senior Role)

    Patrick
    11 Dec 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Music Artists Routinely Give Away Their Most Valuable Resource and Don’t Even Realize It

    Patrick
    8 Dec 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Examples of Companies Engaging on reddit

    Patrick
    4 Dec 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Collective Thoughts| Collective Thoughts

  • The Science Of Sparing The Rod

    Brian Wallace
    18 Dec 2014 | 10:38 am
    Sparing the rod isn’t always a popular choice, but some people think it is a scientific one.  Learn more about alternatives to spanking from this infographic.  
  • Four Popular Fancation Destinations

    Brian Wallace
    16 Dec 2014 | 9:40 am
    Fancations are all the rage now.  You can visit Walter White’s stomping grounds or travel to Hobbiton.  Learn more from this infographic.
  • Storing Santa’s Stuff

    Brian Wallace
    9 Dec 2014 | 7:10 am
    Like everyone this time of the year, Santa needs a little extra space.  Learn more about his storage needs from this infographic.
  • Preventing Death With Trash

    Brian Wallace
    5 Dec 2014 | 10:54 am
    Re-purposing medical trash can save lives.  Learn more about medical supply recovery operations from this infographic.
  • College Consumers Are Future Customers

    Brian Wallace
    5 Dec 2014 | 7:34 am
    College students are the consumers of the future, so now is the time to build brand loyalty.  Learn more about their spending habits from this infographic.
 
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    Brian Solis

  • The 6 Pillars of Social Commerce [VIDEO]

    Brian Solis
    18 Dec 2014 | 7:24 am
    In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and spend social capital. Based on the commerce of actions, words, and intentions, individuals…
  • Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

    Brian Solis
    16 Dec 2014 | 10:02 am
    In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees to blame? Nope. This incredible set of findings falls squarely on management or the lack thereof. What’s missing?
  • Digital Transformation: A Year in Review

    Brian Solis
    9 Dec 2014 | 7:34 am
    When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.  It didn’t talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didn’t talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with my Altimeter Group colleagues Jaimy Szymanski and Charlene Li, offered a behind the scenes…
  • Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

    Brian Solis
    2 Dec 2014 | 10:59 am
    Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available, I wanted to share the English version of the foreword with you here. I hope it helps or makes a…
  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to…
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    Beth’s Blog

  • The ALS Ice Bucket Donor Retention Challenge

    Beth
    11 Dec 2014 | 10:09 am
    Last month,  I had the pleasure of attending the Social Innovation Summit,  a twice annual event that represents a global convening of thought leaders in technology, investment, philanthropy, international development, and business.   I’ve been going every year since 2009 to cover the event on my blog.    Out of all the amazing speakers and discussions,  I was lucky enough to sit down with Barb Newhouse, President & Chief Executive Officer ALS Association and discuss the Ice Bucket Challenge. Barb Newhouse was appointed to her job at the ALS Association chief executive in…
  • What Social Media Analytics Can’t Tell You About Your Audience

    Beth
    9 Dec 2014 | 3:23 pm
    My colleague, Alexandra Samuel,  has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting.    So, in other words, research respondents opt-in to integrating their answers with their social media profiles.   The methodology and report provide some great insights about how to think about social media behaviors of our audience.   While the study looks at the details of consumer behavior, motivations, AND their actual social usage for three major corporate brands, the findings are useful for any nonprofit…
  • Hatch: A Tool for Digital Storytelling for Social Impact Launches

    Beth
    5 Dec 2014 | 9:47 am
    Note from Beth:  Over the past six months,  I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists between the intersection of story and technology, and  launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world.   Based on the research,  they have…
  • Thank You Wednesday: The Gift of Giving Tuesday

    Beth
    3 Dec 2014 | 11:16 am
    It is early here in Sao Paulo, Brasil, but I wanted to capture some quick reflections about the experience of GivingTuesday. Maybe it is because I am in a different country, but I felt the magic of what Giving Tuesday was intended to be when it launched two years ago. Yesterday, Giving Tuesday showed the abundance and generativeness that working in networks, movements, and community or whatever you want to call them can produce. Giving Tuesday is more than a gigantic Kickstarter campaign for nonprofits to beg for money from people they haven’t spoken to all year round. GivingTuesday is…
  • Join Me Live From Brasil to Celebrate #GivingTuesday #DiadeDoar on 12/2 at 11:00 AM PST

    Beth
    1 Dec 2014 | 5:33 am
    I’m in Sao Paulo, Brasil to speak at Telefonica’s Conference on virtual volunteering that takes place on December 2nd (GivingTuesday).  I’ll be talking about how individuals and NGOS can have a great impact by building relationships online and inspiring their networks to take action – whether volunteering, giving money,or  educating others. I’ve been a champion for GivingTuesday , a global day of giving to kick off the giving season, since the beginning because the idea of encouraging everyone give – either money or time  and in small amounts can have a…
 
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Analyst

    Latika
    16 Dec 2014 | 3:16 am
    Location: New Delhi Qualifications and Experience: Post-graduate in Maths/ Statistics/ Operations Research/Economics with 2-3 years of relevant work experience preferably in a knowledge processing role Role Description: Understand client issues and create research designs to address them using primary and/or secondary research methodologies Market Research Project Management, i.e. execute projects through various stages of a project cycle such as data collection, data validation and data analysis Perform quantitative/qualitative and multivariate analysis to look for insights and trends that…
  • Creative Director

    Latika
    16 Dec 2014 | 2:47 am
    Location: New Delhi Qualifications and Experience: 7+ years of strong experience in a leading advertising & digital marketing agency Role Description: To lead the creative team with strong vision and leadership To craft creative strategies for clients To ensure the timely development and execution of programmes, campaigns and projects Work closely with design and content team on all creative and branding initiatives to ensure a consistent message across channels Develop and facilitate training related to new technology, strategy in sync with the market Ensuring all creatives are on-brand…
  • Download your copy of the IndiaAuto Social Index, August 2014 edition

    Rajesh Lalwani
    16 Sep 2014 | 6:09 am
    The Blogworks IndiaAuto Social Index, August 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
  • Looking at Selfies through John Berger’s ‘Ways of Seeing’

    Amita Malhotra
    5 Sep 2014 | 11:31 am
    Cross-posted from my personal blog About a month back I started reading, John Berger’s classic text ‘Ways of Seeing’. It’s been on my reading list since my literature days. I am only half-way through but it’s a fascinating read on how we see is not a random act of looking at a thing; it’s always us “looking at the relation between things and ourselves. Berger analyses a wide variety of images from oil paintings to graphic art to look at how we “look” is affected by a set of “learnt assumptions” that we form about ‘Beauty, Truth, Genius, Civilization, Taste.’ He sets…
  • Should companies control employees’ personal accounts?

    Amita Malhotra
    2 Sep 2014 | 8:33 pm
    You would have already read about the controversy around the Times of India’s latest social media policy for its employees. There has been a debate brewing since Quartz did two stories around two versions of the policy. I shared my view point in this story that Mint did today on the issue. While the story has some excerpts of what I shared with the publication, this post has my complete point of view on the subject. Background This post by MediaNama gives an excellent context and a perspective on the debate. Broadly, the policy states it would be creating new social media accounts for…
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    Soshable

  • The Holidays and Social Media

    Lauren Galli
    6 Dec 2014 | 11:37 pm
    For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers. All too often, small businesses don’t understand the importance of an active social media presence and suffer the consequences. Developing a strategy for your small business in terms of social media can be just as important as the right location. With the…
  • How Social Media is Shifting From Marketing to Targeted Digital Advertising

    Louie Baur
    18 Nov 2014 | 11:59 am
    The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional. For businesses, it really comes down to two options: pay to…
  • In Advertising, Let the Data Be Your Guide

    Rocco Penn
    10 Nov 2014 | 2:48 pm
    Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to put their advertising dollars. Most big companies get it. They will go so far as to buy other companies just to get access to their data. This has been common for decades, but today the ability to sift through and organize the data in a quickly-retrievable manner makes it…
  • Reddit’s Self-Promotion Conundrum

    JD Rucker
    5 Oct 2014 | 7:36 pm
    Here’s where we get a little snobbish. Reddit has never been a good place to promote your own interests unless you’re a celebrity. That’s all there is to it. This stems from a heartfelt plea from James Andrews. He made some incredible points. He deserves to be able to promote his new website, especially considering that it’s promoting indie bands, they get most of the money, and charities get money from the endeavor as well. Others with similar sites have been allowed to self-promote. Why can’t James? The reality is this – for every “James” on…
  • Why Social Media Won’t Die Any Time Soon

    JD Rucker
    5 Oct 2014 | 5:21 pm
    I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off. It never did. It never will. There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see…
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    Brains on Fire

  • Creating Difference

    John Moore
    17 Dec 2014 | 7:29 am
    Bernadette Jiwa is a kindred sprit to Brains on Fire. She thinks like we think. Her book, DIFFERENCE, is comfort food to us because she understands that “marketing is, and has always been, a transfer of emotion.” We dedicated lots of pages in our book to explaining how the best marketing is about loving people and if you don’t love people then get out of marketing. We also make a plea for businesses to understand that the passion conversation isn’t about getting people to talk about YOU, the brand. Instead, it’s about getting people to talk about themselves and how they have become…
  • Making a Difference.

    Robbin Phillips
    15 Dec 2014 | 6:49 am
    At Brains on Fire, we believe marketing has the power to change lives. We get up every single morning with that belief in our hearts. We’re all about finding and fighting injustices in the world and doing work that inspires people to remember what it feels like to be good people. Even in the work we do with for profit organizations, we dig deep to help the people we serve find their purpose, their soul… their passion conversation. Its work I am so very humbled and proud to be a part of. Yesterday I stumbled on Veronika Scott’s story. Wow. Veronika and her team at the Empowerment…
  • Friday Fotos | Edition 32

    Amy Taylor
    12 Dec 2014 | 9:19 am
    Breakfast-ing with our upstairs neighbors, friends and clients from VGSC  No matter how tough things get, at least you’re not underwear. Geno and John spent some time conducting interview this week in what could be considered the coolest cowork space ever ps: We’re on the hunt for a Senior Designer (with a side of web savvy). Learn more here.  The post Friday Fotos | Edition 32 appeared first on Brains on Fire.
  • NOW HIRING: Senior Designer (with Web Savvy)

    Amy Taylor
    10 Dec 2014 | 6:53 am
    Hear ye, hear ye! Brains on Fire is on the hunt for a super-amazing, humble, talented, cooperative senior designer to join our team—STAT! The ideal candidate will have at least seven years of agency experience, rockin’ design skills, mobile website and application design skills, interface and experience design abilities and familiar with front-end web development. Must be team-oriented, fun-loving, positive attitude to match. In this role you’ll be responsible for a range of duties, including… Creating designs, logos, illustrations, layouts and storyboards, etc. as needed Creating…
  • If You Want to Foster Creative Thinking, Ban Brainstorming

    Amy Taylor
    8 Dec 2014 | 8:19 am
    Ever since I was a youngster, the thought of group work has been synonymous with “ugh.” (Apparently I was identifying with the plight of introverts from a young age.) It wasn’t collaborating with others that bothered me, it was the inevitable mandatory brainstorm. (Which always made me feel a little bit like this.) As someone who identifies with the introvert side of the spectrum, brainstorming has notoriously meant one of two things over the years: Being in a group with several smart, silent people while the loudest person dominates the conversation, or worse; Being…
 
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    Life, Inspired

  • A New Adventure in Surface Pattern Design

    Shai Coggins
    9 Dec 2014 | 7:44 pm
     1. Throw Pillow 2. Travel Mug 3. Mug (Standard) 4. Mug (Tall) 5. Tote Bag 6. iPhone Case 7. iPad Case 8. Galaxy Phone Case Coming up with my own surface pattern design was something that I’ve always wanted to do. But, I had no idea how to get started. With my improved digital art making abilities (thanks to DG class), however, I’ve decided to push my newfound skills a bit further. So, I’ve scoured the web for tutorials and tips on how to create surface patterns and found: Pattern Design: Creating Inspiring Repeats via Skillshare (Short Ecourse) How To Make Repeating…
  • Tea Party Clip Art Set: Now Available on Etsy

    Shai Coggins
    4 Dec 2014 | 4:45 am
    Hello, friends. It’s Day 4 of ‘A Week In The Life 2014’ today and I’m meant to be doing a Day 3 recap. But, I must admit, it’s feeling pretty lonely, trying to do WITL on my own this year. So, I thought that even though I plan to continue taking photos and notes (I have been doing so for four days now, so I should be able to keep going for three more days) — I’m taking a break from blogging about them on a day-by-day basis. Last year, part of my incentive to make the extra effort to blog about the photos daily was two-fold: Being able to join-in with other people in the…
  • A Week In The Life 2014: Day 2

    Shai Coggins
    3 Dec 2014 | 4:55 am
    As day after crazy day goes by this week, I’m really wondering if I’m going to survive this year’s attempt at ‘A Week In The Life’. I know I often say that most of my weeks are crazy. But, I think this week is particularly so, with so many things happening that are out of our usual routines – kids’ last week of the school year, backyard renovations at a fever pitch, personal/family celebrations, catching up on as much work as possible before the holidays settle in… So, yeah, I’m not sure what possessed me to decide that this week is the week to record to represent 2014…
  • A Week In The Life 2014: Day 1

    Shai Coggins
    2 Dec 2014 | 6:13 am
      It’s only Day 2 of ‘A Week In The Life’ today and already, I’m wondering if I did the right thing to do it this week. But, I’m hoping that by the end of this week (and onwards), I’ll be glad that I decided to try and record daily living, even though my week is already feeling crazy. In any case, as promised, here are some notes and photos from Day 1, Monday. Starting off with the photo above: Me, getting ready for my Monday Morning Weekly Walk. Usually, I get ready in a rush on Monday mornings, helping the kids to get ready for school – getting kids’ breakfasts, packing…
  • A Week In The Life 2014

    Shai Coggins
    30 Nov 2014 | 11:39 pm
    It’s meant to be Monday Morning Weekly Walk blog post today. But, I’m postponing my check-in ’til tomorrow to make way for this instead – Hello, A Week In The Life 2014! Part of me is excited and another part is a bit scared to commit to another one of these week-long day-to-day life photo + stories projects. But, when I came across last year’s Week In The Life 2013 project a few days ago, I felt a tiny twinge inside me. Especially when I read something along the lines of: “I wish I did this years ago!” in one of my blog posts. You see, I really…
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    Ignite Social Media

  • New Facebook Publishing Tools Gives Brands More Control

    Erin Ledbetter
    16 Dec 2014 | 10:33 am
    On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content publishers. Interest Targeting lets brands segment their organic content to only those fans that might care about the topic. Post End Dates give brands the power to pull organically published content from the Newsfeed once it’s no longer relevant. Smart Publishing offers media companies a way to share their most popular content without ever logging in again. These Facebook publishing tools are designed to give online news outlets and publishers more insights…
  • Dark Social Media: What it is and Why Marketers Should Care

    Misi McClelland
    15 Dec 2014 | 7:32 am
    The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which in digital life means 14 years ago and therefore ahead of his time.  His instincts were that, to a large extent, we share links with each other using IM, email, and forums and that when this happens and the link is clicked, it’s invisible to most analytics programs and ends up falling into the “direct” or “typed/bookmarked” traffic. Image Credit: The American Genius - AGBeat.com This traffic, the “dark traffic”, is essentially misdiagnosed and the analyst misses…
  • A Decade of Community Management | Social You Should Know

    Jim Tobin
    15 Dec 2014 | 3:00 am
    How Community Management Has Changed While all sorts of chat rooms existed in the early 1990s, the role of a professional community manager really began around 2005 with the advent of the Forum Moderator. Over the years, the role has evolved from Friend to Brand Influencer, from Humanizer to Expert, from Newsroom Manager to the Expert Generalist. If you are, or know, a community manager, then this interesting blog post and accompanying SlideShare is worth checking out. Social (Again) Sends More Traffic; On Less Budget Briefly, around June of 2014, social media passed search in terms of…
  • How to Build Your Social Media Activation for the Upcoming Award Season

    Bruna Camargo
    11 Dec 2014 | 7:06 am
    In a recent post on our blog, we’ve told the history of real-time social and how the role of a community manager has changed over the years. Since 2013, when Oreo – the little cookie that could – seemingly started a revolution in how brands interpret real-time marketing, the need to jump on live activations and put together war rooms for major televised events sky-rocketed. Last year’s Oscar selfie (and most retweeted post ever) only cemented that need further. With award season just around the corner, here are the three steps you need to plan a successful real-time social media…
  • Social vs. Search While Black Friday Struggles | Social You Should Know

    John Andrews
    7 Dec 2014 | 8:00 am
    Social Now Drives More Website Traffic than Search An ongoing analysis of website referral traffic by Shareaholic (article by Buzzfeed) showed that social channels are now driving more traffic for sites than search. Social media is now responsible for 29.4% of all website traffic, yet social spending only accounts for 13.6% of marketer’s digital ad budgets. This is a pretty significant imbalance and should drive some major strategic shifts in how brands reach consumers. Black Friday/Cyber Monday Social Media Won By Integrated Social Promotions Amazon, Target, Kay Jewelers and TJ Maxx all…
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • How LinkedIn Supported my Transformation of Self

    Koka Sexton
    15 Dec 2014 | 6:42 pm
    When I was young I wanted to be an archeologist, or a scientist. I studied ancient Egypt and used to dig huge holes on my grandfathers farm looking for old stuff. My first science kit was an accident factory as I mixed compounds together and either watched them react to each other (sometimes violently) or look at the results under a microscope. In the end I became none of these things. It wasn’t until I was 23 that I knew I wanted to be in tech. I didn’t know what I wanted to DO but I knew I wanted IN. I did get in and I started my career in sales. It’s been 9 years since I became a…
  • The History of Social Selling Old vs New

    Koka Sexton
    10 Nov 2014 | 8:36 pm
    Bubba Page from QuotaDeck put together this cool infographic that explores two eras in the history of sales that share a common name: social selling. Social selling is highly in vogue right now, so we contrasted the current era against the original era of social selling in the 1940s and 1950s. Powered by WP Bannerize
  • Social Selling Tips on Salesforce Live

    Koka Sexton
    21 Oct 2014 | 1:47 pm
    Last week at Dreamforce I had the opportunity to be on Salesforce Live again. This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Jill Rowley provides some great examples of how companies are leveraging social selling in the enterprise. Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us.     Powered by WP Bannerize
  • Social Selling Tips: 3 Sales Lessons from The Amazing Race

    Koka Sexton
    18 Oct 2014 | 4:37 pm
    The twenty-fifth ‘trip’ of the long-running reality competition The Amazing Race premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe. Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. Still, there are certain similarities between the show and…
  • How I experienced Dreamforce #DF14

    Koka Sexton
    16 Oct 2014 | 6:17 pm
    Dreamforce 2014 is now over and I am walking away exhausted but inspired. I spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. I was collecting all of the tweets from the past few days and surprised myself with all of the activity. It was so great to see familiar faces, people I only see at Dreamforce or maybe one other event in a year. Meeting new people that have started down the social selling path and have already connected on…
 
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    Digital Trends

  • RevoZport mods make the CLA 45 AMG Shooting Brake “Zportier”

    Alexander Kalogianni
    18 Dec 2014 | 4:15 pm
    The UK-based car tuning brand has quickly followed Mercedes’ shooting brake announcement with available performance kits. The packages add new ECU mapping, a titanium exhaust system, and aero kits to improve performance. The post RevoZport mods make the CLA 45 AMG Shooting Brake “Zportier” appeared first on Digital Trends.
  • Comcast 4K UHD app launches on Samsung TVs with Suits, Chicago Fire and more to come

    Ryan Waniata
    18 Dec 2014 | 3:17 pm
    Comcast joined satellite provider DirecTV today as the second major pay-TV network to offer 4K UHD content on demand. The service, which is currently only offered on Samsung TVs, launches with Chicago Fire, Suits, and Covert Affairs, with Parks and Rec on the way. The post Comcast 4K UHD app launches on Samsung TVs with Suits, Chicago Fire and more to come appeared first on Digital Trends.
  • ‘What do you got in there?’ Ferrari 550 owner demolished by a Tesla P85D

    Andrew Hard
    18 Dec 2014 | 3:15 pm
    A video has surfaced of a 691-horsepower Tesla P85D racing a Ferrari 550, and to no one’s surprise, the Tesla wins. The Ferrari's 458 horsepower puts it at a distinct disadvantage, but the silent speed of the Tesla is always a joy to watch. The post ‘What do you got in there?’ Ferrari 550 owner demolished by a Tesla P85D appeared first on Digital Trends.
  • Hands on: BlackBerry Classic

    Malarie Gokey
    18 Dec 2014 | 3:14 pm
    BlackBerry’s Classic fulfills all the dreams of the company’s die-hard fans with its physical QWERTY keyboard. The post Hands on: BlackBerry Classic appeared first on Digital Trends.
  • Roses are red, violets are blue, this BenQ monitor sees color better than you

    Adrian Diaconescu
    18 Dec 2014 | 3:01 pm
    Color accuracy and easy hardware calibration are the main selling points of BenQ's first "professional photography monitor," a 24-inch display with 2560 x 1440 resolution that promises to render 99% of the AdobeRGB gamut. The post Roses are red, violets are blue, this BenQ monitor sees color better than you appeared first on Digital Trends.
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    Janet Fouts

  • Is Brand Engagement Over on Facebook?

    fouts
    12 Dec 2014 | 10:04 am
    The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Here’s an example.
  • Tech and sanity – You can have both!

    fouts
    21 Oct 2014 | 9:05 pm
    There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. It’s not impossible to be mindful of what’s important and still run a business though, and here’s how technology works more for me and less against me. This may not work for everyone, but it works for me most of the time and after years of working like this I…
  • When content calendars are not the answer

    fouts
    9 Oct 2014 | 6:29 am
    Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing…
  • Learning Facebook Business Manager

    fouts
    2 Oct 2014 | 9:57 am
    Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. These are what Facebook calls “Grey accounts” These are accounts where you are using a 3rd party application to manage your ads, known as “shared logins”. You’ll need to enable these accounts through your business manager directly. More on that below. Here are the highlights of Facebook Business Manager: Only one person…
  • How social media is like spaghetti sauce

    fouts
    16 Sep 2014 | 12:13 pm
    Malcolm Gladwell explains the secret to sauce, but what’s that got to do with #socialbiz? LotsTweet: http://ctt.ec/7ni05+ I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us. As marketers we are often focused on the end goal, to make our…
 
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    SocialTimes

  • The Worldwide Growth of Social and Mobile In 2014 [Infographic]

    Kimberlee Morrison
    18 Dec 2014 | 1:35 pm
    In many ways, social media has had a banner year. It has broken stories, increased awareness for diseases, raised money for charities and helped connect people around the world. An infographic from AddThis, a data analysis and content engagement company, showcases how social media grew, shrank and influenced the world this year. The biggest growth on social sites in 2014 came from some unexpected sources. Vietnamese social network Ketnooi increased its shares by 55 percent. There was a 25 percent increase in people sharing from their web address bar. Pinterest also increased shares by 15…
  • Take a Tour of The Colbert Report Studio in Google Maps

    Mona Zhang
    18 Dec 2014 | 12:20 pm
    With (sadly) one more episode of The Colbert Report set to air, Google has added a tour of the show’s Manhattan studios to Google Maps. Any business can add a tour of their space using Google Maps Business View. Using the tool, the show made an interactive tour dubbed “The Colbert Report Studiotron 6000.” Fans can explore all the tchotchkes adorning the walls and see the stories behind them — for instance, a wooden duck that Colbert shot all by himself at Pottery Barn. The show prohibits audience members from taking photos inside the studio, so this is a great way for…
  • Will 2015 Be The Year of the Push Notification?

    Karen Fratti
    18 Dec 2014 | 11:10 am
    Everyone has predictions for what 2015 will bring the media industry, but only one has made me cross my fingers and hope it’s true. It’s that 2015 will be the year the push notification grows up. As part of Nieman Lab’s Journalism Predictions for 2015, Philip Bump of the Washington Post shares his thoughts about how news organizations (and brands, too, really) need to get smart about how, where and why they share breaking updates. Touché. Too often, those push notifications end up in a sea of other notifications. A new Twitter follower, three emails and six updates from the…
  • Tsū Wants to Be the ‘Most Socially Responsible Social Network’

    Karen Fratti
    18 Dec 2014 | 9:55 am
    Monetizing your social media content is one thing. But did you ever think that the baby pictures you’re posting are worth something? They are, according to CEO and founder of tsū , Sebastian Sobczak. Why shouldn’t they be? Tsū  is a social network with a payment platform built into it. Your content is valued around social media through the platforms algorithm and you can actually make money. You can “take it home or use it on the platform.” says Sobczak. They launched in late October but already have over one million users on the site. And they’re helping…
  • Imgur to Expand Further Into Native Advertising in 2015

    Kimberlee Morrison
    18 Dec 2014 | 8:43 am
    Imgur, an image-hosting service that grew into a Reddit favorite, has experienced an interesting rise to success. From humble beginnings as “the simple image sharer,” the site has become a successful network in its own right. Now under the leadership of its new VP of sales and marketing Steve Patrizi, the site is set to expand its advertising in a big way. “We have seen an evolution of Imgur from an straight image posting service to now almost a visual storytelling community. People are creating, discovering and discussing news stories through images. And so our challenge is…
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    Quick Online Tips

  • Add Wayback Machine Archive Links to 404 Error Pages

    P. Chandra
    15 Dec 2014 | 5:24 am
    Would it not be nice if you could have links on 404 Error pages pointing to Wayback machine Archive.org links on how the pages looked like in the past. Of... Read more Read full original article at Add Wayback Machine Archive Links to 404 Error Pages©2014 QuickOnlineTips. All Rights Reserved.
  • Did Your Site Pass the Google Mobile-Friendly Test?

    P. Chandra
    14 Dec 2014 | 3:03 am
    Have you checked your site on the official Google Mobile-Friendly Test to see how your site appears on mobile devices and meets mobile design standards. There is no doubt that... Read more Read full original article at Did Your Site Pass the Google Mobile-Friendly Test?©2014 QuickOnlineTips. All Rights Reserved.
  • Legally Download YouTube Videos on Mobile Phones, iPad

    P. Chandra
    14 Dec 2014 | 1:20 am
    YouTube now lets users legally download YouTube videos on their Android phones, iPhones and iPads in select countries like India, where internet speeds are slow and users might not be able... Read more Read full original article at Legally Download YouTube Videos on Mobile Phones, iPad©2014 QuickOnlineTips. All Rights Reserved.
  • The One-Key Hash Tag Keyboard

    P. Chandra
    26 Nov 2014 | 2:42 am
    This keyboard has only key and it types only the hash tag #.  Many people find it difficult to locate and type the hash tag on the regular keyboards, so... Read more Read full original article at The One-Key Hash Tag Keyboard©2014 QuickOnlineTips. All Rights Reserved.
  • How to Setup HTTP 410 Error Pages with .htaccess

    P. Chandra
    26 Nov 2014 | 1:14 am
    How can you setup 410 Gone Error pages using .htaccess file? 410 error is a HTTP server respnse to signify that the particular webpage is gone forever, is permanently removed from the... Read more Read full original article at How to Setup HTTP 410 Error Pages with .htaccess©2014 QuickOnlineTips. All Rights Reserved.
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    that canadian girl

  • Tips for VAT MOSS Registration

    Vero
    1 Dec 2014 | 7:03 am
    VAT MOSS is the latest brainchild of HMRC (the UK’s Tax & Customs part of the government) and it’s been giving everyone some weird and wonderful headaches. While I don’t have time to go into details about why it’s going to hurt small businesses a lot (here’s Ysolda’s great summary), I wanted to quickly pop a post up as it seems many others are getting the error message I got to. (Skip to the end if you’re in a rush) When logging in to the Government Gateway site, the logical first place to look to register for MOSS (Mini One Stop Shop) is under…
  • Being Creative is Exhausting!

    Vero
    4 Sep 2014 | 7:24 am
    Lately, I’ve been feeling like my brain might explode. We’ve been fairly busy with work, but it’s all been good, manageable work towards our next product. Yet, as soon as I have time to spare, my head goes back to crafts and a squizzillion ideas fight their way around my brain like desperate parents battling their way into Wal-Mart to buy the last Furby for Christmas. This September, I’ve been knitting for four years, and yarn dyeing, spinning and crocheting for two. In between, I’ve been sidetracked by various types of jewellery making, weaving, papercrafts…
  • Plant ALL THE THINGS! (aka being a newbie gardener)

    Vero
    29 May 2014 | 9:24 am
    It’s the end of May of my first springtime as a gardener. Well… I say “a gardener”. I have major impostor syndrome when it comes to it, because I really have no idea what I’m doing and am winging it all the way. Having said that, I’ve planted seeds, they’ve grown into little plants and are still alive. I guess that makes me at least a bit of a gardener. Apparently, a common mistake of newbie gardeners is to plant too much. *raises hand* Yep, sounds about right. We’ve got… a lot planted, and so far, much to my surprise, most is still…
  • Discovering My Green Thumb

    Vero
    2 May 2014 | 7:06 am
    Flowers from the garden I’ve always assumed I’d never be much of a green thumb; When anyone gave me potted plants from the supermarket, they’d be dead within weeks. And while the thought of eating fruits and vegetables that had actual flavour, I never had the inclination to dig up the grass to plant my own. Then in August, we moved house and everything changed. Rather than the miserable always-shaded garden from our old house, where 12 neighbours’ windows were always overlooking, we’d just moved to a house with a large allotment*. That’s when I…
  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    Vero
    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
 
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    Web Strategy by Jeremiah

  • 2015 Is the Year of the Crowd (Slides & Video)

    jeremiah_owyang
    14 Dec 2014 | 4:28 am
    LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang   In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2, Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet, How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck, How brands are moving into this space, their adoption…
  • Collaborative Economy Honeycomb 2 –Watch it Grow

    jeremiah_owyang
    7 Dec 2014 | 3:01 pm
    Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially. The first version had six industries –now it’s twelve I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd. Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. It contained six families of industries that are being impacted by P2P commerce, including: 1) Goods, 2)…
  • The Collaborative Economy is Replicating Social Business #socbiz

    jeremiah_owyang
    29 Nov 2014 | 11:29 am
    Above image: Social Business Replicated by Collaborative Economy, Ver 1.1If you’re a social business professional, you’re in a prime spot to advance your career to the next phase: the Collaborative Economy. For over ten years, I was a social business professional. I helped Hitachi launch their program as a full time employee in 2005, started this Web Strategy blog, joined Forrester Research, and became a founding partner at Altimeter Group. I saw the genesis, evolution, maturity, and integration of an entire market in less than a decade. Today, another decade later, I’m witnessing the…
  • Massive Spreadsheet: Collaborative Economy Funding

    jeremiah_owyang
    21 Nov 2014 | 5:50 am
    Click on the above image, or you can advance to the Spreadsheet of the Collaborative Economy Funding, to see a multi-tab analysis of funding, which I update on a regular basis. Caveat: This sheet is incomplete: People continually submit new data to me, and early stage funding is often not reported in public. The Collaborative Economy continues to be a darling of tech investors. In a few short years, these companies have received incredible amounts of funding, totaling nearly $7 billion across 169 startups, with no signs of it slowing. Startups continue to seek investors to raise more…
  • Funding Comparison: Social Networks vs Collaborative Economy

    jeremiah_owyang
    14 Nov 2014 | 6:46 am
    Social networks were the first phase of digital P2P. They enabled anyone to create media and then share it. The Collaborative Economy is the second phase. It enables anyone to create goods and share what they already own. So, how similar or different are the funding amounts for these two movements? This post provides some insight. There are many ways to compare industries. I’ve conducted analysis on: adoption rates, attitudes, growth rates, and, in tech-heavy industry, funding rates. While investors have often known to be wrong, funding indicates bullish attitudes based on financial…
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    solar feed crenk-feed

  • Essentials of a Solar Greenhouse

    18 Dec 2014 | 6:37 am
    Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of the solar greenhouse. What Is a Solar Greenhouse? The very purpose of any greenhouse is to collect solar energy whenever the sun shining high. However, solar greenhouses serve a more specific purpose. It is able to do more than collect the solar energy. The solar greenhouse is able to store heat…
  • Solar Power- How Does It Save The Environment

    12 Dec 2014 | 3:30 pm
    You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger picture of protecting our environment? The point is that even small changes in the way we do things go a long way in terms of saving our environment. Solar energy is a renewable energy source The sun offers us a great source of renewable energy; it’s been around for over four billion…
  • How Solar Thermal Works In Your Home

    12 Dec 2014 | 2:14 am
    Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. Passive solar heating is the methodology used to achieve this goal. It is a process wherein a home is built or upgraded in such a way as to catch and contain as much of the sunlight in the form of heat as possible. To effectively use solar for heating, thermal mass is a subject you need to…
  • Following A Greener Path: What You Must Understand About Solar Power

    11 Dec 2014 | 3:27 am
    Going forward, people will be using oil less and less. Luckily, you can join this transition by making good use of clean, renewable solar energy today. This article is filled with useful tips and helpful information. When you are just transitioning to solar power, pick something small to start with. There are outdoor lights that are completely run on solar energy. It’s easy to find this sort of product online, at home improvement stores and at big box stores. Installing this sort of lighting system is a no-brainer. Walk down your garden path and poke the lights into the ground! To…
  • Feeling In The Dark About Solar Energy? Check Out These Illuminating Tips!

    10 Dec 2014 | 1:38 pm
    Many people are switching over to solar energy to power their homes these days. To make the best decisions regarding solar energy usage, one must fully understand the consequences and considerations surrounding its use. Read the below article to increase your knowledge on solar energy. There are a couple of different photo-voltaic panels to choose from. Less expensive poly-crystalline panels are not as efficient as the costlier mono-crystalline panels. You should purchase the best possible product your budget can allow when it comes to solar power systems. The efficiency of your solar panels…
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    Professional Blog - Chris Saad

  • Context is Everything. News Should Be A Collaborative Work

    Chris Saad
    9 Dec 2014 | 8:16 am
    News is broken. In a Twitter Generation most people just read the headlines before getting incensed and outraged... for 15 minutes. For me, I try (and often fail) to make a point of reading the whole article before forming an opinion. Often times reading many, many articles. I find myself wishing there was a great deal more supporting information on the page so that I don't have to work so hard to discover the truth.But I'm a news and information junkie, right? The mainstream audience doesn't need or want that kind of detail, right? It's not worth the effort because it won't…
  • Collaborative Works

    Chris Saad
    19 Nov 2014 | 3:34 pm
    There's been a lot of talk about the impact of social media on mainstream media, democracy and politics. It's also clear that the 'collaborative' or 'sharing' economy is going to massively disrupt traditional business models and concepts of ownership vs. access.I'd like to propose another area of exploration. Collaborative Works. That is, work product produced as a result of a broad collaboration between loosely tied peers.Think Wikipedia.I struggle to think of too many other great examples. Some loosely related case studies might include...Facebook Groups,…
  • The Tyranny of Choice

    Chris Saad
    14 Aug 2014 | 10:02 am
    For the longest time I was all about Choice. Give users flexibility, power, choice I'd say. Open ecosystems create opportunities for innovation I'd say.I've recently changed my mind. At least when it comes to the first few stages of creating a new product/company/opportunity.It seems that the number of people with any taste and tenacity is quite small and the opportunity (especially when you're just getting started) is not about consumer choice but about product choices. Creating great Product is all about making hard, opinionated choices based on best practices, intentionality and…
  • Some suggestions for Google's Social Product Strategy

    Chris Saad
    20 Jun 2014 | 11:33 pm
    Photo Credit: http://photos.jdhancock.com/photo/2011-09-11-232435-relationship.html While Facebook struggles to unbundle it's vertically integrated social network into simplistic mobile apps, Google already has a collection of discrete and powerful apps that millions of active users love every day. Gmail, Calendar, Drive, Groups etc are all products that enjoy a level of deep usage that provides a strong foundation for social. Why push users to adopt a stand alone social network called Google+?While the devil is obviously in the details, here's some of the high level things I'd do if I…
  • How Apple might compete with Google on Search

    Chris Saad
    8 Jun 2014 | 6:08 pm
    Thought experiment.Yesterday I tweeted lamenting the fact that a report shows we now search more within Apps than Google/Web Search...Well....Notice that on iOS 'Search' is branded 'Spotlight Search'.Notice the new 'Continuity' Features on iOS 8 and OSX Yosemite that involve lots of cross iOS/OSX interactionsNotice the SMS Syncing between iMessage and DesktopNotice deep spotlight search on the OSX - showing content within an App in the search results (like recent documents etc)Apple has clearly shown they want to disintermediate Google by turning every search box on an Apple device (iOS or…
 
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    Chad's Blog

  • Raising the Barr Weekly Memo: Cyber Security

    Chad Barr
    17 Dec 2014 | 11:32 am
    Issue No. 102 December 17, 2014 Raising the Barr Weekly Memo: Cyber Security This week’s reflection point: At the time I am writing this article, Sony Pictures is in the news going through a security and data breach nightmare. Unfortunately, Sony is not alone as they follow a long list of companies that have been hacked and exposed to serious breaches of data. Companies such as: USPS, Kmart, Home Depot, P.F. Chang’s, JP Morgan, Staples, Target, and the list goes on. There is much for these cyber hackers to gain and it does not rule out attacks on smaller organizations,…
  • Raising the Barr Weekly Memo: The Perfect Day

    Chad Barr
    10 Dec 2014 | 11:00 am
    Issue No. 101 December 10, 2014 Raising the Barr Weekly Memo: The Perfect Day This week’s reflection point: I always look for insightful ideas to improve the quality of my life and business. Since I realize there is always work to be done I decided to compile a list that reflects what my perfect day would look like. So here it is: Start my day with high energy and enthusiasm to turn it into an amazing day. Review the key goals and tasks I am to accomplish that will make a difference for me and others. Exercise to get my energy going and commit to healthy eating. Absorb new content by…
  • Raising the Barr Weekly Memo: Taking Small Actions Consistently

    Chad Barr
    3 Dec 2014 | 11:17 am
    Issue No. 100 December 3, 2014 Raising the Barr Weekly Memo: Taking Small Actions Consistently “Everything I know about business development, I learned from Chad…” Guest Writer: Betsy Jordyn, President, Accelera Consulting Group This week’s reflection point: It has been five years since I started working with Chad Barr. I met him when I attended Alan Weiss’ Million Dollar Consulting College. When I heard him speak, I knew I had to work with him because as an aspiring entrepreneur, I knew I needed more than a website. I needed a business development strategist…
  • Raising the Barr Weekly Memo: Gratitude

    Chad Barr
    26 Nov 2014 | 12:34 pm
    Issue No. 99 November 26, 2014 Raising the Barr Weekly Memo: Gratitude This week’s reflection point: My wife shared with me recently that when she wakes up each morning she says a prayer for being grateful for what she has. I can understand why she may feel that way since I am the first one she sees. It also occurred to me that no matter what challenges we face or adversities we have yet to overcome, having this daily mindset of gratitude is a fabulous way to start another great day. So in the spirit of tomorrow’s Thanksgiving holiday and my gratitude, here is my short list: I am…
  • New Web Presence Launch for Constance Dierickx, PhD

    Chad Barr
    24 Nov 2014 | 6:47 am
    I am proud to announce another exciting web presence launch for Constance Dierickx, PhD, Founder of CD Consulting Group LLC. Also known as The Decision Doctor™, she  helps courageous leaders transform the success of their organization. Smart, witty, elegant and extremely valuable. Great words to describe Constance and her new web presence: Here is what Constance said about working with us: © Chad Barr 2014. All Rights Reserved
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    brandflakesforbreakfast

  • a hootie holiday

    18 Dec 2014 | 5:23 am
    Tired of having the same old fireplace video playing on your tv while you open neatly wrapped socks this holiday? Well, Hootsuite is here to save the day with a 40 minute video of an owl in front of a fireplace. It's sort of relaxing really. Almost... hypnotic...
  • johnnie's history walk

    18 Dec 2014 | 5:19 am
    Is that Rumplestiltskin talking about whiskey? Yes, and wow does he do it well. The single shot video is a seriously well done little history lesson on why the bottle is square, the label askew, and where it all started. Well written, entertaining, and subtitled for those of us that can barely understand the Scottish accent. Bravo Walker's.
  • subscription vlogs are coming to town

    18 Dec 2014 | 5:12 am
    You've been on youtube once or twice, right? Eventually one just learns to tune out the ads, click the skip button and go about watching the video of news bloopers or spider dog. What if you could get rid of the ads all together? Would you pay to make that happen? Vessel sure wants you to. They are luring your favorite youtube stars over to their platform for early access to their content. Sounds familiar, right? Well that is because it comes from a former hulu exec.
  • Google, a year in confusion

    17 Dec 2014 | 5:10 am
    Every year at about this time Google releases it's year in search video, recapping the most searched topics of the year. A charity organization capitalized on this with an incredibly brilliant spin. Without giving anything away, you'll be incredibly confused, then bam, it hits you. Super powerful.
  • stock photography you'll actually love...

    17 Dec 2014 | 5:09 am
    ...no seriously. Let's face it, 90-something % of stock photography is crap. This is not crap. This is beautiful. This is Photos for Life and it consists of stock photography featuring real-life cancer survivors living very fulfilling lives, thus proving cancer doesn't have to be a death sentence. All profits from the use of these images goes to the Rak'n'Roll Win Your Life Foundation to finance therapy for cancer patients.
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    Stowe Boyd

  • Pew Internet Report on The Future Of Privacy

    18 Dec 2014 | 10:40 am
    They asked: Will policy makers and technology innovators create a secure, popularly accepted, and trusted privacy-rights infrastructure by 2025 that allows for business innovation and monetization while also offering individuals choices for protecting their personal information in easy-to-use formats? Describe what you think the reality will be in 2025 when it comes to the overall public perception about whether policy makers and corporations have struck the right balance between personal privacy, secure data, and compelling content and apps that emerge from consumer tracking and…
  • imadeit-davidjanes: “The first set of iOS enterprise apps from...

    18 Dec 2014 | 10:20 am
    imadeit-davidjanes: “The first set of iOS enterprise apps from Apple and IBM are out, and they’re gorgeous!”
  • "By the end of the century, corporations acknowledged that they had downgraded workers in their..."

    18 Dec 2014 | 10:13 am
    “By the end of the century, corporations acknowledged that they had downgraded workers in their calculus of concerns. In the 1980s, a Conference Board survey of corporate executives found that 56 percent agreed that “employees who are loyal to the company and further its business goals deserve an assurance of continued employment.” When the Conference Board asked the same question in the 1990s, 6 percent of executives agreed. “Loyalty to a company,” Welch once said, “it’s nonsense.” What has vanished over the past 40 years isn’t just Americans’ rising incomes. It’s their…
  • How are smartphones and sleepy bosses alike?

    18 Dec 2014 | 7:50 am
    Both demonstrate sleep disruption is bad for business There is a large body of evidence showing that insufficient sleep causes all sorts of problems in the workplace. For example, poor sleep hygiene has been linked to cyberloafingwork injuries, and unethical behavior One of the newest causes of poor sleeping in our connected world is the smartphone, especially when used after 9 p.m. Researchers Christopher M. Barnes, Klodiana Lanaj, and Russell Johnson believed the blue light emitted by smartphones could inhibit the production of melanin, the sleep-promoting hormone. They tested the…
  • What the Scandinavians know: high taxes and generous social...

    18 Dec 2014 | 6:39 am
    What the Scandinavians know: high taxes and generous social benefits do not lead to higher unemployment. On the contrary. But try to tell that to wackazoid conservatives who simply won’t look at the data. (source: Neil Irwin, A Big Safety Net and Strong Job Market Can Coexist. Just Ask Scandinavia.)
 
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    Six Pixels of Separation

  • Why Buy A Car, When You Can Have A BMW On-Demand?

    Mitch Joel
    15 Dec 2014 | 7:44 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Win More Pitches

    Mitch Joel
    14 Dec 2014 | 6:54 am
    Episode #440 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope…
  • How To Generate A Lot Of Creative Ideas Quickly.

    Mitch Joel
    13 Dec 2014 | 6:49 pm
    How often do you watch something twice that you have seen online? It doesn't happen often for me. In fact, I often have a hard time finishing a video on YouTube that I'm interested in, because there's something on the right-hand side - in the recommended viewing column - that grabs my attention like some kind of shiny, bright object (and yes, on YouTube, I can be quite the squirrel). Someone on Facebook posted a link to this little piece of glory just today. The online learning platform, Lynda, has issued a design challenge. They're asking a bunch of designers to take on a logo design…
  • The Way Television Should Be

    Mitch Joel
    13 Dec 2014 | 5:50 pm
    What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as I was dreaming it - would be that one day, students could pick and choose courses to attend like iTunes (remember, Netflix didn't exist back then). Their attendance could be physical and/or virtual. It seems to make sense, doesn't it? You get accepted to a college. That's the one that you physically attend, but you can take an economics course at Harvard or a design thinking course at…
  • The Instagram That You Hardly Know

    Mitch Joel
    13 Dec 2014 | 11:23 am
    There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many more dynamic factors at play, and Instagram is so much more than just another photo-sharing app. There's a reason (actually, there are many reasons) why Facebook was so aggressive in their acquisition of Instagram for about a billion dollars back in 2012. At the time, Instagram was quickly defining a very different way that consumers wanted to connect. The photos became a…
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    Chris Pirillo

  • Finding Favorite Holiday Movies is Fun

    Chris Pirillo
    17 Dec 2014 | 7:53 pm
    My top three favorite Christmas movies? I tried to narrow it down in Pirillo Vlogmas 962. Does Jedi agree? You’ll just have to see! Read the full article on http://chris.pirillo.com/
  • PCs Now More Personal and Cute

    Chris Pirillo
    17 Dec 2014 | 7:38 pm
    When I was your age, PCs were blocky and beige, kid! Now, they come in every shade of adorable. Don’t make me say “cute.” I have some pride! Thanks to our Super Gnomies for keeping me on task (and being, like, super cute)! TLDR – PCs Are Now More Personal and Cute Pirillo... Read the full article on http://chris.pirillo.com/
  • Telling Stories and Making Memories

    Chris Pirillo
    16 Dec 2014 | 8:06 pm
    The holidays that happen at year’s end seem a perfect time for reflection. What are the stories you remember from holidays past, and what stories are you making today? Thanks to our Super Gnomies for sharing their stories (and letting us share ours)! TLDR – Tell Your Story, Apps,... Read the full article on http://chris.pirillo.com/
  • Does Tech Help Relationships?

    Chris Pirillo
    16 Dec 2014 | 7:25 pm
    Pirillo Vlogmas 961 cautions against using the computer too much in your relationship… or it’ll become your relationship! Please process responsibly. Read the full article on http://chris.pirillo.com/
  • Is Microsoft Making a Comeback?

    Chris Pirillo
    15 Dec 2014 | 9:01 pm
    Is Microsoft making a comeback? LL Cool J politely requests that you please refrain from calling it such. Thanks to our Super Gnomies for keeping us at a point where we will — we hope — not have to make a comeback, either! TLDR – Is Microsoft Making a Comeback? Pirillo Vlogmas 958... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
  • GoAnimate for Schools - Now with Common Craft Cut-outs

    leelefever
    19 Nov 2014 | 3:23 pm
    We love to see students and teachers work together on Common Craft style videos. Almost every day we see photos and videos from classroom projects like this one. You can find 100's Common Craft style videos on YouTube. While these live-action videos are awesome, Common Craft style videos can also be created using GoAnimate's online video maker. Last year, we partnered with GoAnimate to offer Common Craft Cut-outs as an upgrade to their standard product. Today, this access has been extended to teachers and schools. GoAnimate for Schools + Common Craft GoAnimate for Schools offers the…
  • New Video: The Internet of Things - Explained

    leelefever
    4 Nov 2014 | 5:17 pm
    It's new video time! This video was suggested by Common Craft members and explains a concept called The Internet of Things in just over 2 minutes.   Here's an ExplainerGIF with highlights from the video:   About This video: The internet is evolving. It used to be made of computers, but today, the internet includes all sorts of “things” that can work together. This video explains the Internet of Things and what it can mean for both individuals and communities.   What it teaches: Why the internet in changing to include more “smart” devices What has enabled these “things” to…
  • Unleash the "Creatures" Lurking Around You This Halloween

    leelefever
    21 Oct 2014 | 3:39 pm
    Learn how to turn digital photos of your pets, friends, kids and even spouses into "Creatures" that can be shared online.  Wait, what? As any subscriber to our newsletter knows, at Common Craft, we love our dogs. Recently we noticed something: Common Craft Cut-outs and dog photos can easily be combined to create funny creatures.  “Maybe the Dragon” was the original. Our friends loved it: The more we played with the Cut-outs the more we laughed. It's so fun! Soon enough Bosco became a (somewhat reluctant) vampire/devil: Then an idea was born... What if we created a LOT of these…
 
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    Drew's Marketing Minute

  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
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    The Buzz Bin

  • Without a leg to stand on: Four observations about healthcare (that I learned the hard way)

    Mark Raper
    18 Dec 2014 | 6:09 am
    I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry. But, I learned more during the past seven months than in all the 30 years before. In May, ruptured discs pinched nerves in my back and literally drained all strength from the quadriceps muscles in my left leg. Three days after surgery, while dutifully doing my walk therapy, I stumbled and immediately depended on my “good” right leg to steady me.  Evidently, one of the seven pre-MRI falls had damaged or stretched my…
  • Ditch Your Agency’s Process

    Emily Lacy
    16 Dec 2014 | 5:23 am
    Choosing not to follow the rules laid out for you might just be the difference between mediocrity and greatness. Browse a few communications agency websites and you’ll quickly see that every agency has a branded process for their work. They preach it internally and promote it to clients and in new business presentations. Many of these processes are proprietary, yet nearly every one of them includes some combination of research, strategy, creative development, and measurement. Each agency has its own unique twist, spin or terminology, but the basic building blocks are always there. It’s so…
  • BuzzLine: Instagram vs. Twitter

    Melissa Mowery
    12 Dec 2014 | 11:09 am
    Its official – Instagram has beat out Twitter as the most actively used social networking site. Wednesday Instagram reported it has 300 million active monthly users. That’s a lot of #picsoftheday! Although Instagram’s growth has been fast, it’s no surprise, really. As visuals become ingrained in everything we do from reading the news to calling up a friend on FaceTime, it’s no revelation that a social networking platform based 100% on pictures would quickly rise to the top. However, Twitter remains an important platform not only to communicate with your friends, but for brands to…
  • A Feast for the 99%: Why Now is One of the Best Times for Good Food

    Max Martens
    12 Dec 2014 | 8:17 am
    As 2014 draws to a close, pundits in every industry category are assembling lists recounting memorable happenings from the past year and predictions for the coming year. (A full commentary on past and future food & beverage trends from me and my colleagues at PadillaCRT is slated for January – stay tuned.) I’ll avoid a listicle here but focus instead on one aspect of the food landscape that has been slowly changing for a while and continues to do so in notable ways as we approach the quinceañera of the new millennium: Casual food is becoming more sophisticated and fine dining is…
  • 5 Healthcare Trends in 2015

    Stephanie Fox, MA
    11 Dec 2014 | 6:37 am
    Tis the season for trend articles!  PadillaCRT looked at trend predictions for the past few years and looked ahead. We found two trends that deserve more momentum in 2015, two that are “coming soon to a health care organization near you” and one trend that we hope gets a little more air in 2015.   The Good: we’re hoping 2015 is the year for these two trends. 1. Patient engagement. This has eluded healthcare organizations longer than the “National Treasure” eluded the Gates family.  (According to the movie trailer that was at least three generations.) When patients are…
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    Greg Verdino's Marketing Blog

  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • [Cool Social Tools] Hot Online Community Platforms for 2015

    Maddie Grant
    18 Dec 2014 | 4:00 am
    Guest post by Teri Carden and Ben Martin of Online Community Results. ————— Due diligence. It’s a real thing. And associations need to do if it they’re shopping around for an online community platform. You must explore your options! It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! We’re doing it again for 2015 and we’re proud to announce the participants. Listed alphabetically: CareHubs: Relatively new on the scene, this online community platform’s killer app…
  • How to Get Engagement From Your Community

    Maddie Grant
    17 Dec 2014 | 4:00 am
    I know, I know. This is not quite what you expected when you clicked on this post title. But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community. “Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there — from the favelas of Rio to the streets of North Philadelphia. What’s made their projects succeed? In this funny and inspiring talk, the artists explain their art-first approach — and the importance of…
  • Five Cool Decks About Content Strategy

    Maddie Grant
    16 Dec 2014 | 4:00 am
    I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein Acquia Slides from Simon Mainwaring Measuring and Managing A Social Media Presence from Beth Kanter Managing the politics of content from Content Company ————- (photo credit)
  • The 2014 State of Digital Transformation

    Maddie Grant
    15 Dec 2014 | 4:00 am
    Lots of good stuff in this Altimeter report on Digital Transformation. Jamie Notter and I have a whole chapter on Digital in our forthcoming book. Watch this space, you’ll hear a lot more about it soon! MOST IMPORTANTLY – see slide 36 – the number one challenge facing digital transformation is “changing company culture”. That’s the core of the work we do through our new consulting practice, Culture That Works. Check us out. [Slides] The 2014 State of Digital Transformation by Altimeter Group from Altimeter Group Network on SlideShare ———…
  • [Cool Infographic Friday] How to Google

    Maddie Grant
    12 Dec 2014 | 4:00 am
    Betcha didn’t know you didn’t know how to Google, did you…!
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    Christopher S. Penn

  • The hottest marketing job skills of 2015

    Christopher S Penn
    18 Dec 2014 | 4:44 am
    LinkedIn recently published their data-mined list of the hottest individual job skills of 2014, based on recruiter interest and LinkedIn profile data. Here’s the raw list: Do you see a trend? I do. Let’s cluster them together by broad topic areas like marketing, data analysis, and technology skills: That’s impressive. Of the top 25 skills, only two are not in the buckets of marketing, data analysis, and technology – and they’re down at positions 15 and 17. So these are the hot skills of 2014, of the year that was. If you wanted, as Wayne Gretzky would say, to…
  • 5 Breakout Marketing Trends for 2015

    Christopher S Penn
    17 Dec 2014 | 3:45 am
    It’s that time of year again, time to make wild guesses about what’s to come in the year ahead. There are two general approaches folks use to predict the future. The first is the blatantly obvious; it’s been the year of mobile for about 3 years now. Content marketing is still pitched as a new thing, even though it’s as old as SEO. So how do you find legitimate, new stuff to pay attention to? You look at the data! There are tons of data sources online that you can mine for breakouts, for things that have had sudden, unexplained upswings in popularity that stand out. Let’s take a…
  • Choose a marketing-free zone

    Christopher S Penn
    16 Dec 2014 | 3:59 am
    Today, I want to flip things on their head a bit and advocate against marketing. I want to advocate for a marketing-free zone. In our efforts as marketers to experiment with as many different marketing channels as possible, we have a tendency to let marketing spread to everything. Everything becomes marketing. We fill our social feeds with marketing. Our blogs and personal websites become marketing vehicles. Anyone who’s ever had a friend or relative in Amway or other network marketing knows the feeling of all-marketing-all-the-time. The problem with always-on-everywhere marketing is…
  • How important is the long tail to your business?

    Christopher S Penn
    15 Dec 2014 | 3:35 am
    The long tail is something of a legend when it comes to content marketing. Lots of people talk about it, but few people ever really go looking for it. How real is the long tail? How relevant is it to your business? Luckily, our stalwart friend Google Analytics can help us to understand that. If you’ve taken my advice in years past about keeping a date-based URL structure for your blog and website, this will be a very easy thing to see. Fire up Google Analytics, then navigate down to the Behavior section. Locate and dig into Site Content, Content Drilldown, then set the timeframe to the…
  • Marketing inventory

    Christopher S Penn
    12 Dec 2014 | 3:46 am
    Ever been to a grocery store during inventory? It’s a messy, messy place. Items are all over the floor. U-boats are in the aisle. There are clipboards, papers, scanners, and diagrams scattered everywhere, like leaves after an autumn wind. Inevitably, every inventory cycle finds something unexpected. Some products are in the wrong place. Some products are out of stock, but no one knew about it. Some products appear in greater quantities than expected, or are the wrong SKU entirely. Your marketing platforms are no different. Take the time as the year winds down (if you’re able to)…
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    Socialmedia.biz

  • Email Marketing as Easy as Webmail

    Chris Abraham
    14 Dec 2014 | 6:49 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. For more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, and Christopher Penn have been a broken record when it comes down to brass tacks: cultivating an email list is the only real reason to do social media marketing, content marketing, inbound marketing, guest blogging, or column-writing. I take that back, selling and making money is the only reason, at the end of the day, but just ask anyone in the world of…
  • The Goldilocks of Online Collaboration

    Chris Abraham
    8 Dec 2014 | 2:40 pm
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. I love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for…
  • 5 tools to build your social media empire

    Chris Abraham
    3 Dec 2014 | 2:42 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. While I aspire to build my company Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will. So, while I am building…
  • 5 social apps to turbo-charge your productivity

    Chris Abraham
    19 Nov 2014 | 3:08 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. There are both a number of applications I use every day and several I have played with that I thought I would share with you today. If you work in the marketing realm, or if you’re running a startup, or you’re the social media guru at your office, you’ll likely find some of these five apps will enhance your productivity. I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that…
  • 5 big ideas for Social UX success

    JD Lasica
    11 Nov 2014 | 9:52 am
    I‘m in Peru for the first time. Over the weekend I headed up to Cusco and spent a day at Machu Picchu (more about that at a later date at Cruiseable). Today I spoke for the second time at the annual conference put on by Grupo de Diarios America (GDA), this one at the headquarters of El Comercio in Lima, Peru. Three years ago, when I spoke in Santiago, Chile, I was the “social media guy,” urging media organizations to embrace the emerging social media wave. Now, the 60 or so participants are all on board. So my talk today focused on social UX. Social UX? Social UX is what you…
 
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    @Gauravonomics

  • Before the Label Crowdfunding Platform for Fashion

    gauravonomics@gmail.com (Gaurav Mishra)
    28 Nov 2014 | 9:21 pm
    Before the Label is a crowdfunding platform for fashion. Designers create a campaign for a new product, and if users like a product, they back it by pledging to buy it. If the campaign meets its production goal, Before the Label pays the designers 30% of the funds to pay for production. Once the products are produced, designers ship it to Before the Label, who in turn ships it to the users, keeping 10% of the funds as margin, and paying the remaining 60% to the designers. The Petite Shop and Gustin are other players experimenting with fashion crowdfunding models (via Entrepreneur).
  • E-Commerce to Leapfrog Organized Retail in India?

    gauravonomics@gmail.com (Gaurav Mishra)
    28 Nov 2014 | 8:27 pm
    Kishore Biyani, CEO, Future Group via The Business of Fashion/ Reuters. According to Technopak, organized retail in India will grow 4 times from $46 billion in 2014 to $182 billion in 2020, while e-commerce will grow at 14 times from $2.3 billion in 2014 to $32 billion by 2020. Instead of developing their own e-commerce platforms, Indian retail chains are partnering with e-commerce players to sell online (Future Group with Amazon India and Croma with Snapdeal), leading to concerns that they will be overtaken with the better funded e-commerce players.
  • Victoria’s Secret Incredible Heartrate Monitor Compatible Smart Bra

    gauravonomics@gmail.com (Gaurav Mishra)
    28 Nov 2014 | 8:16 pm
    Victoria’s Secret has launched an heart rate monitor compatible smart bra called Incredible: Perfect for running, boxing and high-impact workouts, our truly Incredible maximum support sport bra is on the front lines of fitness with sensors that attach to most heart-rate monitors. The bra incorporates wearble sensors from Clothing+ and has hookups in the front which can be attached to heart-rate transmitters, so users don’t have to wear the belt which comes with most heart rate monitors. This is an early example of a mainstream brand experimenting with smart garments, a category…
  • Farfetch Click & Collect Digital-Physical Hybrid Commerce

    gauravonomics@gmail.com (Gaurav Mishra)
    28 Nov 2014 | 7:43 pm
    Farfetch.com is an unique e-commerce platform that enables users to buy apparel and accessories from over 300 independent fashion boutiques globally, and receive their purchases at their doorsteps. Now, Farfetch is going further with its Click & Collect service, which enables users to buy online from one of 100+ participating boutiques all over the world, and collect their purchases from a boutique nearby. Farfetch Click & Collect is an interesting variation of the digital-physical hybrid-commerce model. In another variation, users in India and China order items online or on…
  • Why Clash of Clans Might be the Best Mobile Game Ever

    gauravonomics@gmail.com (Gaurav Mishra)
    31 Jul 2014 | 5:18 am
    I have been playing ‘Clash of Clans’ this month, and I am getting totally addicted to it. The freemium mobile combat strategy game by SuperCell is arguably the best mid-core mobile game in the market, and amongst the highest grossing apps on the App Store and Google Play. The gameplay is made up of three loops: 1) In the “build” loop, you use the resources to pay builders to create buildings, and train troops. Your Town Hall is the main building and determines which other buildings you can buy. The Gold Mines and Elixir Collectors produce the resources, which…
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    Convince and Convert

  • How to Use Tumblr and Automated Tweets to Drive Awareness

    Jay Baer
    12 Dec 2014 | 3:00 am
    Tweetable MomentsIt’s all about keeping it relevant and providing content that is really useful and helpful to people.barimogilTweet This Much More Than Sales Bari Mogil is half of the digital team at the headquarters of Corcoran Group, a high-end real estate company with over 2,200 agents. Corcoran Group plays the long game with their social media strategy: “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.” Providing…
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    Holly Hamann
    11 Dec 2014 | 9:00 am
    Image via BigStockPhoto.com When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. But modern consumers are skeptical and savvy. The moment something hints of “ad,” they lose interest and move on. Whether you sell fitness and health products, tour packages, or home services, a single positive recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demonstration. And while…
  • How to Put the Customer First With Human Marketing

    Jessica Gioglio
    11 Dec 2014 | 3:00 am
    The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings to life how it’s the little things that touch our heart. From a marketing perspective, it allows KLM to tell the story of how it values the consumer experience. Surprising passengers with a unique, personalized experience…
  • Why Last Week’s FTC Twitter Violation is a Total #GameChanger

    Eric Schwartzman
    10 Dec 2014 | 9:00 am
    Image via Shutterstock If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big. If you’re a brand marketer, what I’m going to share could save you millions of dollars. If you’re an agency, it could save you from bankruptcy. And if you’re a social media practitioner, it could save you from becoming unemployable. If you saw the news coverage, this is the post that’ll give you…
  • Social Media ROI’s Missing Ingredient

    Jay Baer
    10 Dec 2014 | 3:45 am
    (watch video to see my son artistically photo bomb me) Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. We know likes and comments and shares and all those things. There’s no excuse for not knowing what your outputs are. But where we fall down, in terms of social media measurement, is actually…
 
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    Gotham & Hudson

  • Hoboken City Council Votes 8-1 to Approve Hoboken Yards Redevelopment Plan

    Stewart Mader
    16 Dec 2014 | 7:59 pm
    In a lengthy and at times lively meeting Tuesday night, the Hoboken City Council heard public comment and debated the Hoboken Terminal and Yards Redevelopment, before voting 8-1 to approve the plan. Councilmembers Bhalla, Castellano, Cunningham, Doyle, Giattino, Mello, Occhipinti, and Russo voted in favor, while councilmember Mason offered the lone dissenting vote. Ann Brady, executive director of Plan Smart NJ, spoke in support of the plan. She said that to be competitive, New Jersey needs to invest in infrastructure, provide a variety of housing types, and protect the environment, and she…
  • Hoboken Mayor Dawn Zimmer asks City Council to Support Hoboken Terminal Plan

    Stewart Mader
    16 Dec 2014 | 10:52 am
    At its meeting tonight, the Hoboken City Council will vote on the proposed Hoboken Terminal and Yards Redevelopment. Hoboken Mayor Dawn Zimmer released a letter asking for the City Council’s support of the redevelopment plan, along with a bond issue to purchase an additional flood pump for the north end of the city: The new proposed redevelopment plan will revitalize our transit hub, bring jobs to Hoboken, add affordable housing, and provide funding for open space. It is also an important part of the flood mitigation plan that has received $230 million of federal funding. All of this…
  • Hoboken Terminal & Yard Plan Would Create Transit-Oriented Urban Neighborhood for City’s Southern Edge

    Stewart Mader
    9 Dec 2014 | 7:00 am
    Train stations in the New York area have long been catalysts for the growth and evolution of their surrounding neighborhoods. In 1902, William J. Wilgus, chief engineer of the New York Central Railroad, proposed a visionary project to replace the existing Grand Central Station and its increasingly chaotic, open-air rail yards with electrified, subterranean tracks capped by a state-of-the-art new terminal. Sam Roberts, urban affairs correspondent for The New York Times, describes the scope of the project in his book, Grand Central: How a Train Station Transformed America: Absent the smothering…
  • Tap&Ride MetroCard: the future for fare payment in New York?

    Stewart Mader
    18 Nov 2014 | 7:00 am
    Gotham & Hudson was contacted recently by RSG, a research firm conducting a survey on future fare payment technology for the MTA. The survey presented a hypothetical contactless fare payment system that appears to work much like London’s Oyster card, and other systems that rely on near-field communications (NFC) technology. In addition to accepting contactless cards, the survey suggested the hypothetical New York system would also accept fare payment from NFC-equipped phones: Within the next five years, MTA NYC Transit will introduce a “contactless” fare payment method.
  • A Viable Plan for Penn Station

    Stewart Mader
    5 Nov 2014 | 7:00 am
    At the 2014 Summit for New York, the Municipal Art Society and Regional Plan Association presented the latest development in their Penn 2023 campaign to remake Penn Station. The 42-page report, Madison Square Garden: Shaping the Future of West Midtown, highlights two options for the future of the station and arena, along with a feasibility study for turning the surrounding neighborhood into a cultural district. The first option, presented as the ideal scenario, would relocate Madison Square Garden one block southwest, replacing the Morgan postal facility on a site bounded by Ninth and Tenth…
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    The Online Community Guide

  • Group A Or Group B? Contrasting Groups To Persuade People To Join

    Richard Millington
    18 Dec 2014 | 3:30 pm
    Here's a simple tip to persuade people to join any type of group. Highlight what the group isn't.  This latches upon two key aspects of psychology. The first is people understand any object better when it's contrasted with another. I don't know if Car A is good by itself, but I can tell if it looks better than Car B. If it does, Car A seems good.  The second is we tend to see things in good/bad dualities. We see most choices as a choice between something good and something bad.  You can influence members to see joining the community as a choice about who they…
  • America Appreciation Day

    Richard Millington
    18 Dec 2014 | 3:30 pm
    Imagine if Americans invented America Appreciation Day - a day for Americans to appreciate themselves? Would the rest of the world have a positive reaction? That doesn’t mean American doesn’t have appreciation days. The 4th July and Thanksgiving prove there's no shortage of days to appreciate what's great about the USA.  So why aren't these days embarressing?  Crucially these dates have a narrative that taps into the collective memory of the group. The dates themselves have context and the rituals understandable attributes. The people being appreciated are those…
  • Example Of A Successful Brand-Created Community (that's not a customer service site)

    Richard Millington
    16 Dec 2014 | 5:30 pm
    Jim send through BeThePro, a great example of a branded (or unbranded) community from Bosch.  A few things to note here: 1) It's unbranded. This means the community can attract both their customers and others. If you make the community about your brand, you immediately reduce the size of the possible audience.  2) It uses a simple platform. It's build on wordpress using BuddyPress for forums/groups. This allows for full customization of the platform.  3) Content from members. The majority of community content is provided by members. By giving members the ability to…
  • Push Notifications And Single Function Apps

    Richard Millington
    15 Dec 2014 | 5:30 pm
    Condensing the entire community experience into an app doesn't work well. It's unwieldy for people staring at small screens, using big fingers, in a moving vehicle. Facebook is countering this with single-function apps. They're creating separate apps for popular activities and forcing members to use them.  This means the entire app experience serves a single function. It's simple and removes the distraction. Most importantly, it uses the power of push notifications to build habits.  Most apps offer notifications. Which means we ignore most apps. This is…
  • Join Europe's Top Community Professionals In London (Speaker list)

    Richard Millington
    14 Dec 2014 | 8:15 pm
    If you weren't sure about attending SPRINT Europe on Feb 24 - 25, we hope this will persuade you. Please send it to your boss, colleagues, and anyone else you believe should attend. If you want to buy tickets, click here. Speaker lineup:  Justine Roberts, CEO, MumsnetJustine Roberts is the incredible founder and CEO of Mumsnet, the UK's largest online community for parents. In the past 14 years, Justine has grown the community to 46m page impressions from 14 million visits per month. Mumsnet has led the way in campaigning on behalf of…
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    Daily Blog Tips

  • Check Out These Free Resources from TemplateMonster

    Daniel Scocco
    17 Dec 2014 | 6:47 am
    You probably know TemplateMonster, the leading online marketplace for HTML templates, CMS themes and so on. What you might not know is that they often release free web design resources, so it’s worth a look to keep an eye on their website and blog. Recently they published a really interesting infographic titled Web Design Trends 2004-2014, which is quite unique and entertaining. It basically allows you to see and read about the main web design trends year by year. It’s quite useful if you are a professional web designer, but even if you are just a site owner I believe you could…
  • How to Check if a Domain You are Buying is Clean

    Daniel Scocco
    15 Dec 2014 | 8:56 pm
    Whenever you start a new online project one of the first things you’ll need to handle is the domain name. You have basically two options here: to buy an available domain or to buy an existing domain from its current owner. The second option might be better for serious projects, as you’ll be able to find better domains if you consider existing ones. The problem, however, is that an existing domain might have been penalized by Google in the past, and this could be disastrous for your project. How do you avoid this situation? Matt Cutts publish a video some time ago covering the…
  • RankPay is Now Offering Social Profile Management

    Daniel Scocco
    12 Dec 2014 | 3:42 am
    As you probably know, RankPay is the company that pioneered the performance-based SEO service model. That is, if you become a client you’ll only pay if and when you start ranking well for your targeted keywords. This is a much better program than paying thousands of dollars for an SEO consultant that doesn’t guarantee any results, right? In fact this is the reason they have been a sponsor of this blog for many years: because I know and recommend their services. I’ve been impressed with their results-based approach for search optimization, and now they are launching Social…
  • Need Help to Build Your First Website? Check out This Guide

    Daniel Scocco
    9 Dec 2014 | 8:56 pm
    There are many people who contact me asking for help to get their first website or blog off the ground. Unfortunately I don’t have time to help all, but I always try to point them in the right direction. If you are in a similar situation, recently I came across a quite useful guide to get you started. It’s called WebsiteSetup.org, and it comes with information to build a site on three major platforms: WordPress, Drupal and Joomla. If you are feeling adventurous they even have a guide for building HTML5 websites. I recommend that you start with the WordPress one, as WordPress is by…
  • 6 Easy Writing Hacks to Seduce Readers and Boost Traffic

    Guest Author
    8 Dec 2014 | 8:10 pm
    Let’s face it. Creating killer content is hard. Very hard. Dig facts out of your brain. Find unique ways to present information. Create posts every week. Despite punishing your brain to give birth to valuable content, crickets are still chirping in your comments section, traffic is stagnant and your social media feeds are dry. The problem isn’t your content, but the way it is written. When it comes to your writing… people aren’t reading for fun, they aren’t reading to kill time, and they aren’t reading because they care about you. They’re reading your…
 
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    Nate Ritter

  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
  • The Importance and Prevalence of Databases in Modern Computing

    Nate Ritter
    9 Dec 2014 | 12:18 pm
    You might not realize this but databases are pretty much at the root of everything in Information Technology. If you use any type of computer, you access and create databases on a daily basis. For example, the contact list on your smartphone is a database; so is your “Friends” list in Facebook, your wish list at Amazon – along with the record of your previous orders, the activity page for your Fitbit, and the radio stations you create on Pandora. Databases are everywhere, and database management systems control how that data is used and accessed. Types of Database Management Systems…
  • $$Billion Idea: JSON-consumable Chart Creator

    Nate Ritter
    2 Dec 2014 | 8:55 pm
    Here’s a free idea for you. I’d love the credit if you build it, and if nobody does, maybe I will some day because this is just awesome (read: annoying that it doesn’t already exist). Scenario: I have a JSON API I want to build an infographic off, or some charts and graphs that change dynamically. The problem: All services I’ve seen up to this point that create charts and graphs from JSON data need to be formatted in their own vendor-specific way. The solution: Create a service (looking at you Chartio, et al), which consumes absolutely any JSON endpoint on the web…
  • How to find a Small Business Investor

    Nate Ritter
    30 Nov 2014 | 1:33 pm
    Getting a small business off the ground is a difficult thing to do. Not only do you need a good idea that the public will embrace, you also need a small business investor to finance your venture. How do you go about getting this money? In the old days, going to a bank and getting a small business loan was the most common way for people to acquire the necessary funds to turn their small business dream into a reality. However, things have changed dramatically in recent years. People now have other methods available to them for acquiring financing. Let’s take a look at some of the ways to…
  • What is an Angel Investor?

    Nate Ritter
    28 Nov 2014 | 4:01 pm
    You’re an entrepreneurial-minded professional with a small business idea. You have a start-up and need funding for prototypes, manufacturing or operations. It is time to learn about angel investors. An angel investor, who can also be called a business angel, is a financial investor who specifically is in business to provide funding to entrepreneurs with an idea or to business owners who need start-up funding. Because this individual provides financial backing to business-minded people who otherwise could not receive funding, the term angel investor was coined. This article will teach…
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    Louis Gray

  • Taking the 100k Steps Fitbit Challenge and Raising Money for Charity

    18 Dec 2014 | 12:45 pm
    On Monday, I have a crazy plan to set a new personal record for Fitbit steps. The goal? 100,000 steps in a single day, blowing away my previous personal best by more than 50 percent, and coming close to fifty miles walked - while also helping raise money for Camp Taylor, a free summer camp for children with heart disease, in memory of Riley Norton, the son of my friend and colleague Ken Norton.Ever since getting my Fitbit and being hooked on challenging myself to walk further and compete with friends, I've seen the allure of reaching new marks. I had my first 50,000+ step day in December of…
  • Tablets, Touch and Talk: Technology Through the Eyes of a Child

    17 Dec 2014 | 3:45 pm
    Braden With my Nexus 5, Watching the MLB At Bat app.My children have never known a world without high speed Internet, streaming movies on demand, and a seemingly all-knowing personal assistant, available to answer their every question when asked. They've grown accustomed to concepts which once seemed fanciful, like the ability to order all sorts of items on your tablet and have them delivered in the same day, having every photo you've ever taken available to you from any device, or having video chats with just about anyone instantly. For them, there is no such thing as technology. There's…
  • Ingress: The Incredible & Addictive Covert Game Being Played All Around You

    9 Dec 2014 | 4:15 pm
    A little over two years ago, a small team within Google called Niantic Labs introduced Ingress, a game that adds a virtual reality layer on top of the entire world, which you can claim, defend or destroy for your cause - depending on which side you've chosen. And while I tested early versions of the game while it was developing at Google, and dabbled with it just after launch, I put it aside before jumping back in with both feet two months ago, when a pair of colleagues on my new team couldn't stop talking about it. And now I won't stop talking about it either.Simply put, in my view, it's the…
  • You Can't Achieve Equality by Expecting Everyone to be the Same

    25 Nov 2014 | 11:15 am
    There's not much a fairly privileged white guy who hails from the suburbs can say about diversity or racism without being questioned. Compared to many other people who don't hail from WASP backgrounds, most of my challenges are pretty easy. I don't come into life fighting against a biased expectation of who I am or what I'm capable of. I don't immediately find that people assume I'm not smart enough, or honest enough, or trusted enough to participate in their workplace and their communities. Things are remarkably comfortable.Speaking up or talking about hard issues like racial bias or…
  • Our Smartphones Have Surpassed Their Role as Computers In Our Pockets

    7 Nov 2014 | 3:00 pm
    The prevailing mantra holds that as our phones become increasingly smart and constantly connected, that we're walking around with the equivalent of computers in our pocket.These intelligent devices can do practically everything their PC predecessors could, from email and web browsing to document sharing and creation, music and photos, and any application you can think of. In fact, I'd argue that we're not only seeing people spend more hours with their mobile devices than traditional PCs, they're more functional as well - as the smartphone has surpassed the PC. Ever try taking photos with your…
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    ConverStations: Small Business Improvements

  • NEW: The LIFT Weekly Podcast for Small Business Owners

    Mike Sansone
    18 Dec 2014 | 1:48 am
    Sometimes you hit on something in the course of work and it resonates. You build upon it and the more you work with it, the more you realize it’s a winner. The LIFT model has become an such a piece in working with small business owners and operators. In 2014, the LIFT model became a big part of our weekend content, our Whistle Stops weekly newsletter, and the coaching calls we do with SubCLUBs members. The LIFT Acronym: Learn, Improve, Find Flow, and Think. Business owners, often of a DIY mindset, are embracing how we cover each area. The new year will bring in a new program…
  • Guest Post Guidelines (Updated for 2015)

    Mike Sansone
    17 Dec 2014 | 2:07 am
    The practice of publishing guest posts in 2014 on ConverStations had an interesting run. Solid relationships were built and several outstanding articles were published. Unfortunately, there were many guest post queries that either didn’t read the guidelines from last year or didn’t believe them. After their queries or submissions were turned down, some became a bit belligerent. For guest posts in 2015, the hope is to continue with relationships already in place while putting up a thicker velvet rope for entry. Personally, I’m looking forward to guest post submissions from…
  • nRelate ‘Related Posts’ Closing, Recommended: Zemanta Plugin

    Mike Sansone
    16 Dec 2014 | 2:42 am
    As you may have heard, the nRelate ‘Related Plugins’ for WordPress is closing up shop. In their Farewell FAQs, they list 5 PM ET on New Year’s Eve as the latest they will serve recommendations. It is highly recommended that you deactivate and remove the nRelate plugin from your site by December 31, 2014. Should you simply deactivate, delete and forget about it or replace the nRelate with something else first, then delete? I’m suggesting Zemanta as a replacement and adding Zemanta before subtracting nRelate. Add Zemanta Before Deleting nRelate Zemanta is a trusted…
  • Small Business Owners: Writing Articles and Guest Posts

    Mike Sansone
    15 Dec 2014 | 2:40 am
    Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. Every industry and every niche market has at least one site positioned as its leader in content and community. There is one for your business and marketplace. A quick search on Alltop.com will show you tops sites for almost every type of industry. Perhaps the site you find caters to your kind of customer. Find it and submit an article or guest post. Email the Publisher You should be able to find the publisher’s name on the sidebar…
  • Design Your Days

    Mike Sansone
    14 Dec 2014 | 3:05 am
    “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs This time or year, calendars come out being filled with dreams and projects. Color-coded or leather-bound or home screen-app, it won’t matter how good it looks if it doesn’t work for you. Plan your work, work your plan, right?   Photo on DollarPhotoClub Design Your Days is a post from: ConverStations You just finished reading Design Your Days! Consider leaving a comment!Follow SmallBizTracks on Twitter or Facebook or on Google+…
 
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    RyanSpoon.com » Blog

  • Alex Schultz’s Fantastic Lecture on Growth

    Ryan Spoon
    6 Dec 2014 | 5:49 am
    YCombinator and Sam Altman have put together a tremendous resource for entrepreneurs, product managers, product marketers, etc… they have made available a series of lectures around YC’s “How to Start a Startup” course and it is truly excellent. Not only are the topics spot on – and relevant to all aspects of founding, building and growing and business – but they have phenomenal leaders giving their talks. I will ultimately do a couple of these posts – but wanted to start by embedding Alex SChultz’s talk on Growth. Alex is an old colleague from…
  • Nike Gears Up for Alabama vs. Auburn Iron Bowl on Twitter (Again)

    Ryan Spoon
    29 Nov 2014 | 5:25 am
    There was very good response from my earlier post on Nike’s use of Twitter and using it as an example of successful and time-sensitive social commerce. So I thought I would share a couple quick follow up posts related to Nike’s use of Twitter on the heels of a couple great promotions. I mentioned in the prior post that Nike does a very good job tying promotions and gear to live / big events (I used the Broncos & Seahawks Super Bowl as an example). Today marks a huge day for college football: - it’s the Iron Bowl and that’s always a big deal (#1 Alabama vs. #15…
  • Social Commerce Done Right: Nike’s Takes to Social for “Twitter Only Sales”

    Ryan Spoon
    24 Nov 2014 | 2:10 pm
    If you are a sneaker aficionado, you are probably well aware of Nike’s fantastic, online, social-only commerce routine. You might even have signed up for Twitter alerts from @NikeStore so that you never miss a special sale. And as a geek and a self-proclaimed sneakerhead (defined here: NYTimes here and here, FiveThirtyEight here)… Nike’s Twitter usage is among the best examples of social commerce and part of my shopping habit (I actually have Twitter iOS notifications turned on for @NikeStore). And if you’re not a sneaker fan, you should find Nike’s tactics…
  • SportsCenter App for iOS8

    Ryan Spoon
    25 Sep 2014 | 12:59 pm
    Yesterday we released an update to the SportsCenter App for iOS – optimized for iOS8 and including a rich, personalized widget. Users can now add the SportsCenter widget to their Today panel within iOS8. The widget includes live scores from your favorite teams and one-click access to listen to ESPN’s live Radio broadcast. You can actually customize which teams appear within the widget from the settings section of the SportsCenter App.
  • A New ESPN.com Is Coming

    Ryan Spoon
    16 Sep 2014 | 2:38 pm
    Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned ESPN.com. It is the first day of our Beta process – a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here). And you can learn more about the redesign and request early access here. Below are some questions and my answers from the Mashable article: What are the goals for the new ESPN.com? Simply put, we set out to build a…
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    New Marketing and Interactive

  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 6:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Vote for the best Boston Tech Jam CD Album Cover

    dean@deanwhitney.com (Dean Whitney)
    13 Jun 2014 | 3:32 pm
    We shot a bunch of rockers at the #bostontechjam last night and now we need to declare a winner? Cast your vote by rating all these photos. Tell your friends. Good luck to the most awesome rockers at... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Tech Jam CD Cover Photo Contest at Tech Jam Boston

    dean@deanwhitney.com (Dean Whitney)
    12 Jun 2014 | 11:27 am
    Today we’ll be at Tech Jam Boston (www.techjamboston.com) giving away some OMG AMAZING PRIZES!!! Come by and unleash your inner Zeppelin. Check back here to vote on the best album covers! An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • How to Rekindle Your Business Passion

    Anna Farmery
    16 Dec 2014 | 4:23 am
    Do you ever find yourself just going through the motions? There is a spark missing, you just don’t get that thrill with your work? The problem is that even Google can’t provide a simple answer – it needs you to find your own answer. It’s a little like when you are driving and you can’t remember passing the last junction on a motorway. You are in auto pilot mode because there is nothing grabbing your attention. You are not alone. Business can be hard and even mundane at times. Business is not one glorious journey it has bumps and it has moments when you think…
  • 516 – How To Keep Your Eyes On The Persuasion Prize

    Anna Farmery
    15 Dec 2014 | 8:46 am
    Ted Talks are superb for helping us understand and see the world in different ways. One talk that I recently watched was Emily Balcetis, Assistant Professor of Psychology at New York University entitled Why Some People Find Exercise Harder Than Others. Emily  in her role explores perception, motivation, goal-setting and decision-making from conscious and non conscious levels. So I wanted to speak to her about what we, as business people, can learn from her research into perception. Firstly though – Christina Ionita was chosen as listener of the week and a little goodie bag will be…
  • Are you Missing Out On The Boredom Opportunity?

    Anna Farmery
    11 Dec 2014 | 8:52 am
    Money is tight. Hours are short. Your market, your customers are bored with their life. They need you to fight their boring life. Now for me life is never boring! But many people want more from their life, many people want to surf the web and be entertained, informed or educated. They want someone to provide that something that will provide some element of their life that they feel is missing. Now before we judge whether people should take more responsibility for their own happiness, let’s see the business opportunity for us. Boredom is opportunity. Boredom is an invitation. Boredom is…
  • Have You Lost This Essential Business Success Factor?

    Anna Farmery
    10 Dec 2014 | 2:42 am
    Small businesses wish they were larger, wish they had bigger budgets and more customers. Large businesses wish they still had that entrepreneurial spirit, wish they could be more human and less bureaucratic. We all wish for something, yet we are what we are…and what we are is special, unique and different. Our strengths will always be our weaknesses and vice versa. Big, small, local, global….it doesn’t actually matter. There is only one thing that matters…. Belief. You see belief in ourselves sells. Not arrogance or blind belief but self aware belief. Think about…
  • How to Create Your Cinderella Moment in 2015

    Anna Farmery
    9 Dec 2014 | 8:58 am
    The end of the year is looming and that makes me smile. Why? Because we start to reflect and look forward to what we WILL achieve next year. As if one date in the whole of the 365 dates in a year is more important than anything else! We fool ourselves that 2015 will be so much better. We will commit to doing x and achieving y. We will turn over a new leaf and put into practice all those ideas we have read in books, on blog posts and be the person who we were truly meant to be…. Now just think about that….think about the pressure we are putting on ourselves…think about the…
 
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    NTEN

  • Storytelling, Design, and Communicating With Your Audience

    Steph
    18 Dec 2014 | 4:09 pm
    Samihah Azim Product Design Manager Bluenose Analytics When pie charts about pie detract from your story: how to hold content as the star and design as the back-up singer. I work to weave the story of customer success into the core of the product. The fundamentals of designing for storytelling in tech products can be woven into the overall strategy of nonprofit organizations. The first step is articulating a strong story about the organization, then making sure that every element on the website reinforces that. 
  • Things We Like (December 2014)

    Steph
    17 Dec 2014 | 7:13 pm
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.We’re kicking off Things We Like with these revolutionary ideas for social change in 2014.The revolution will be live-tweeted: Why #BlackLivesMatter is the new model for civil rights.Speaking of a model for civil rights, Hands Up United has launched its GoFundMe campaign for a Youth Tech Program in Ferguson.Citizen Four is the recently-launched movie about Edward Snowden’s journey to uncover data-related privacy breeches.You can journey through London’s civil landscape with…
  • It Might Just Be My Favorite Year: 2014 in review

    Amy
    17 Dec 2014 | 11:55 am
    Amy Sample Ward CEO NTEN It's time to take a moment to marvel at the wonders that the nonprofit technology community has made possible this year (thanks, team!). I know you're not supposed to have favorites, but 2014 has truly been an incredible year. The successes and challenges punctuating the past year have demonstrated the importance and growing strength of the nonprofit technology sector. While it's daunting to try to condense this amazing year into a short list, I feel the following five highlights represent larger changes, opportunities, and discussions in the sector and in the…
  • 48 Hours Only: Double your donations by supporting the NTEN Community!

    Megan
    17 Dec 2014 | 5:30 am
    Nonprofit folks are pros when it comes to doing more with less! Now you can double the impact of your donation dollars by supporting the 2015 NTEN Challenge. Donate to NTEN in the next 48 hours, and Jon Biedermann, VP of DonorPerfect CRM Fundraising Software, will match your donations of up to $2,500! Any donation received on Crowdrise or directly to NTEN will qualify for the match up to $2,500 total. In Jon's words, "Technology by itself is just a tool, and NTEN provides the strategy to make technology work for nonprofits. Please join me and support NTEN so that they can continue their…
  • Five Nonprofit Online Communities that Inspire Action & Generate Results: The Sequel

    Steph
    16 Dec 2014 | 11:42 am
    Michael Wilson CEO & Founder Small World Labs An update from the land of online communities: why they matter to mission-driven organizations, how effective they can be, and what they can do for a broad spectrum of organizations. Back in March, I wrote an article Five Nonprofit Online Communities that Inspire Action & Generate Results. So... I've come back to write the sequel. For this version, I follow up on some of the communities I profiled before and mix in a few new ones.
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    PsyBlog

  • You Might Be Surprised How Much a Hug Helps Fight Illness, Stress and Depression

    Jeremy Dean
    18 Dec 2014 | 6:03 am
    Psychologists go to surprising lengths in new study to show how much a hug can help. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Empathy: Women Better Under Stress But Men Worse Childhood Poverty and Stress Harms Adult Brain Function This is How Exercise Protects You From Stress-Induced Depression How Easily Stress is Transferred Between People A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again
  • Lack of Sleep During Critical Period of Night Linked to Dementia Risk

    Jeremy Dean
    17 Dec 2014 | 6:44 am
    Missing out on this kind of sleep can lead to poor memory and dementia. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Just One Night’s Poor Sleep Can Hurt a Relationship The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia How Cynical Personality Traits Affect Dementia Risk Bad Night’s Sleep? Blame the Full Moon Why Some People Only Need Five Hours’ Sleep a Night
  • The Personality Trait Linked To The Strongest Immune System

    Jeremy Dean
    16 Dec 2014 | 6:29 am
    Outgoing or introverted? Which personality types are best at fighting off infection? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Personality Trait That Doubles Alzheimer’s Risk Meditation Changes How Genes Are Expressed How Cynical Personality Traits Affect Dementia Risk A Highly Valued Personality Trait That Sadly Increases The Risk of Suicide Meditation Can Reduce Loneliness in the Elderly
  • The Best 3 Ways to Deal With Failure (Plus 5 Painful Ones To Avoid)

    Jeremy Dean
    15 Dec 2014 | 9:27 am
    Are your ways of dealing with everyday failures helping or hindering? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How to Deal With Stress and Anxiety: 10 Proven Psychological Techniques 8 Ways to Get Rid of Unwanted Negative Thoughts The Healthiest Way to Deal With Memories of a Traumatic Childhood 10 Ways Gratitude Can Change Your Life & 4 Step Gratitude Plan How to Feel Good About Your Body and Worry Less About Imperfections
  • A Foolproof Way To Use Forgetting To Help You Remember, Study Reveals

    Jeremy Dean
    14 Dec 2014 | 6:35 am
    When you save information digitally, your real memory for that information is worse, but a new study reveals a positive flipside. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment How to Take Notes You Will Remember You Can Learn a New Language While You Sleep, Study Finds Why People’s Names Are So Hard to Remember The Myth of Cognitive Decline: Elderly Know More and Use it Better
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    Usability Counts

  • Join my team at Apptio as a Senior UX Designer

    Patrick Neeman
    17 Dec 2014 | 3:17 pm
    It’s my blog, so here it is — I’m looking for a Sr. or Principal UX Designer in Bellevue, Washington. For the right candidate, we’ll relocate. You’ll read more about the role below. If interested, send me an email with your resume and a link to your portfolio at pneeman@apptio.com. Cheers. The Company Apptio’s Technology Business Management (TBM) platform provides revolutionary software as a service (SaaS) applications that help IT leaders run technology organizations like a business. From the founding of the company, we set out to disrupt the existing…
  • Pragmatic Marketing: How Product Managers and Designers Can Work Together Better

    Patrick Neeman
    26 Feb 2014 | 9:52 am
    Pragmatic Marketing was gracious enough to allow my presence in their print magazine (print!) after I did this presentation at ProductCamp Seattle. Here’s the original article in PDF format and HTML format. It was done in the theme of the UX Drinking Game, but there’s some very valuable tips. Drink on! Being a user-experience designer can get frustrating—enough to drive a person to drink. In 2011, I decided to share some of my frustrations with the role by creating a website, UX Drinking Game. People soon began submitting their own frustrations, and the site currently has a…
  • How To Kill It During A UX Interview

    Patrick Neeman
    29 Jan 2014 | 8:40 am
    When you’ve reached the phone screen or the in-person interview step, you’ve gotten past the hard part: you have demonstrated that you have the qualifications to work at the company. You’re now being judged on whether you have the soft skills and culture fit. After holding previous talks at The Seattle UX Meetup group, I’m reminded that many interview expectations are unstated, and most companies don’t understand how to interview. The process presents incredible opportunities where you as designers can take control of the interview and show you can fill their need. Run the interview…
  • Your Mobile Design Strategy: Responsive, Adaptive, Native, or Not At All?

    Patrick Neeman
    8 Jan 2014 | 7:28 am
    Responsive design is a buzzword in User Experience. Adoption is moving  at blazing speed. Websites such as Disney.com have redesigned their sites so they work across multiple devices. Designers are blogging all kinds of advice about what mobile strategy we should follow. But really, mobile first for everything? Like anything in User Experience, it depends on context. There is no single approach, and yet designers make sweeping declarations before understanding the differences in user needs. There is no one size fits all solution, no matter how many presentations at conferences say so. There…
  • UX Portfolios: How To Tell Your Story

    Patrick Neeman
    10 Dec 2013 | 10:38 pm
    How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup December 10, 2013. Thank you Misty Melissa Weaver for inviting us! You just finished reading UX Portfolios: How To Tell Your Story! Consider leaving a comment!Stuff to check out UX Drinking Game | UX Resume and Career GuideThe post UX Portfolios: How To Tell Your Story appeared first on Usability Counts.
 
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    Media Culpa

  • Uber surge pricing during Sydney hostage crisis causes PR disaster

    kullin
    15 Dec 2014 | 2:22 am
    The week has barely started yet, but we can already crown the worst corporate tweet of the week. A crisis is taking place in Sydney, Australia as an armed man holds several people hostage in a Lindt café. The busy district is in a lock-down and mass evacuations created an increased demand for taxi services. So Uber, the taxi service app, quadrupled prices and at one point charged a minimum fare of AU$100. According to Quartz, this type of surge pricing is automatic but the tweet from @uber_sydney that followed was not.   Of course, Uber was immediately slammed on Twitter for its…
  • Nissan’s brilliant Twitter response to #breaktheinternet

    kullin
    14 Nov 2014 | 4:46 am
    The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, butt one brand that really got to the bottom of the issue sent out a tweet to end the discussion. Here’s Nissan’s first Twitter rear-time marketing effort. Hate to break it to you, @KimKardashian. #BreakTheInternet (cc: @papermagazine) pic.twitter.com/WOWFy5p6FB —…
  • Instagram is wasting precious screen space with new look

    kullin
    14 Nov 2014 | 2:07 am
    Instagram continues to bring out new updates to its app every week now and the change I blogged about a few days ago has already been removed again. I love Instagram and I check the app several times per day. In the latest update there has been a change to the design of the activity feed. The tab that used to be called “news” is now called “you” and for some time the notifications (likes, comments or follows) have been presented in a quite condensed feed. Images to the right had no white space between them. Before that, the images had rounded corners and also some…
  • Instagram adds suggested accounts in drop down menu

    kullin
    12 Nov 2014 | 1:26 pm
    I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on the arrow Instagram shows three suggested accounts to follow that are similar to the one you are watching. A clever little feature that probably will contribute to the growth of connections among accounts. Follow me on Instagram at @kullin Related Posts:Instagram removes time stamps…
  • Time stamps are back on Instagram photos

    kullin
    3 Nov 2014 | 3:23 am
    Last week I blogged about a new follow button on Instagram photos which unfortunately meant that time stamps were removed from images under a specific hashtag or location. Well, they weren’t missing for very long, because now time stamps are back. Now they are displayed under the images so that both the new follow button and the time stamp are visible. Although I won’t take any credit for this change, it was exactly what I expressed in my blog post. Here you can see the same image now with the new time stamp and below the example from last week without the time stamp.  …
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    Regular Geek

  • Geek Reading December 18, 2014

    Robert Diana
    18 Dec 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Team Competition is Not Friendly | Johanna Rothman, Management Consultant In Devs We Trust | DaedTech Thoughtful Web #8: The Only…
  • Geek Reading December 17, 2014

    Robert Diana
    17 Dec 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Creating a REST API with Spring Boot and MongoDB | Java Code Geeks Really Too Bad that Java 8 Doesn’t Have Iterable.stream() |…
  • Geek Reading December 16, 2014

    Robert Diana
    16 Dec 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Definitions | The Programmer’s Paradox ID Anthology – the community “cannon” | Identity Woman EAGER…
  • Geek Reading December 15, 2014

    Robert Diana
    15 Dec 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Frozen Rivers | XKCD What If Data Retrieval Policies and Audit Logging for Amazon Glacier | Amazon AWS The Daily Six Pack:…
  • Happy 7th Birthday To Regular Geek!

    Robert Diana
    12 Dec 2014 | 8:00 am
    Happy 7th birthday to RegularGeek and the community of readers. Much like last year, there was little time for writing original content. The daily links continue to keep the blog alive, but it is not the same as writing new posts. I still have a bunch of drafts waiting for me to finish, but I am starting to doubt that those drafts will get touched again. In 2015, I am continuing the hope of writing new technical posts. I do plan to change the format of the daily links as well, though I have been saying that since I started those as well There are lots of ideas in my head for new types of…
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    Autovoie

  • How Often Does One Incorporate Additional Wood Chips?

    admin
    16 Dec 2014 | 5:02 am
    Smokers Before we reach the electrical smoker recipes, we have to go the different types of electrical smokers that are available over. This smokehouse is extremely easy to function and fundamentally all you have to do is heap it upwards …The post How Often Does One Incorporate Additional Wood Chips? appeared first on Autovoie.
  • Suggestions On Purchasing The Very Best Waffle-Maker

    admin
    4 Dec 2014 | 6:00 pm
    Stay Belgian Waffle-Maker In Stainless Waffles have now been a favorite breakfast or delicacy meals. You should be obvious regarding the features you desire your waffle-maker to include, to start off using. Before running your seek out the top waffle-maker …The post Suggestions On Purchasing The Very Best Waffle-Maker appeared first on Autovoie.
  • Vacuum Sealer Review Book

    admin
    3 Dec 2014 | 3:04 am
    Weston elevenINCH Professional Gain Vacuum Sealer Cook's Shown journal includes cleaner sealant testimonials using really in-depth examination, verifying two hand-used and six home counter meals sealers designed for ease, seal sturdiness and signs of freezer burn after sixty days , …The post Vacuum Sealer Review Book appeared first on Autovoie.
  • Greatest Kitchen Sinks

    admin
    30 Nov 2014 | 1:07 pm
    Hartje’s Do-It-Best Equipment The number price of a company is an excellent indicator of the esteem in which a com­pany contains its items that are own, however, not fundamentally in their market-value. Akitchen shoes critique state whilst the youngsters will …The post Greatest Kitchen Sinks appeared first on Autovoie.
 
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    Maggie McGary.com

  • Associations With Engaged Communities Have Higher Retention Rates

    Maggie McGary
    2 Dec 2014 | 10:00 am
    If you read this blog, you know I’m obsessed with two things: associations and community management. I’ve been happy to see a slight uptick in associations hiring community managers this year--although salaries seem to be significantly lower than the average salaries reported in the Community Roundtable's recent salary survey (the average salary for community manager is almost $70k; the average association community manager salaries that I have seen have been significantly lower than that). And I truly believe that successful online communities are a key ingredient in…
  • Why Community Manager Should Be Your Association's Next Hire

    Maggie McGary
    14 Nov 2014 | 6:35 am
    It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.The article talks about how startup community managers are “Part sociologists, part event planners, part product…
  • Really, Internet? Is This What Social Media Has Become?

    Maggie McGary
    5 Nov 2014 | 6:00 am
    Maybe it’s just because the leaves are falling off the trees and it now gets dark at 5:30 pm and I’m depressed that winter’s almost here. Maybe it’s run-of-the-mill social media fatigue. Maybe it’s because I finally dropped my iPhone one too many times yesterday and the screen finally shattered. All I know is that when I read about Alex from Target, it just depressed the crap out of me. And now, 24 hours after I wrote this original post, it depresses me even more.*What’s depressing about a nice kid working at Target becoming Internet famous for no reason? Beats me…all I know is…
  • Making Sense of Social Media Analytics

    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
  • LinkedIn Drops Ability to Connect Via Groups

    Maggie McGary
    6 Oct 2014 | 6:48 am
    A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. Now it appears that they've dropped one of the big attractions of groups for many people: the ability to connect with people via groups you're in together.As this post describes, a big plus of LinkedIn groups has been the ability to connect with people via a group you're both in. Now, however, and true to LinkedIn quietly dropping features with no explanation or notice, that feature has been removed. You'll notice that if you go to send a connect request to someone in a group, where there…
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    Social News Watch

  • The Social Reason that Transparent Pricing Works

    JD Rucker
    25 Nov 2014 | 4:36 pm
    If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense. Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t…
  • Big Data Needs a Great Interpreter to be Effective

    JD Rucker
    18 Nov 2014 | 10:29 am
    I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective. This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years…
  • The Real Reason that Facebook is Changing to Non-Promotional Business Posts

    JD Rucker
    18 Nov 2014 | 10:05 am
    The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move. In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their…
  • Dealership Gets Social with ‘Keys in a Box’ Spoof Video

    JD Rucker
    16 Nov 2014 | 3:36 pm
    When a local company tries to spoof something, it normally fails miserably. It can come across cheesy, risky, and unprofessional. In the case of Oak Lawn Toyota‘s spoof of a popular SNL skit, the end result was pretty darn spot on. They made the video below based upon “D**k in a Box”, a popular skit that featured Andy (Andy Samberg) and Raif (Justin Timberlake). The production level, scripting, sound, and everything about what the dealership did was exceptional. I’ll let the video speak for itself…
  • How LotLinx Fits Into Our Marketing Offerings

    JD Rucker
    10 Nov 2014 | 3:14 pm
    It’s easy for us to point to social media or search engines as our bread and butter. They make sense. With the goal of Dealer Authority being to help dealers generate more business, the focus on search engines and social media makes sense because they’re the most obvious ways for dealers to move the needle on their marketing. We can send shoppers to the inventory, which is exactly where we want them to be in order to achieve our clients’ goals (and thus our own goals at the same time). LotLinx seems to be out of place at first glance. It isn’t social media. It…
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    Solar News DannyBrown

  • Essentials of a Solar Greenhouse

    18 Dec 2014 | 6:37 am
    Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of the solar greenhouse. What Is a Solar Greenhouse? The very purpose of any greenhouse is to collect solar energy whenever the sun shining high. However, solar greenhouses serve a more specific purpose. It is able to do more than collect the solar energy. The solar greenhouse is able to store heat…
  • Solar Power- How Does It Save The Environment

    12 Dec 2014 | 3:30 pm
    You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger picture of protecting our environment? The point is that even small changes in the way we do things go a long way in terms of saving our environment. Solar energy is a renewable energy source The sun offers us a great source of renewable energy; it’s been around for over four billion…
  • How Solar Thermal Works In Your Home

    12 Dec 2014 | 2:14 am
    Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. Passive solar heating is the methodology used to achieve this goal. It is a process wherein a home is built or upgraded in such a way as to catch and contain as much of the sunlight in the form of heat as possible. To effectively use solar for heating, thermal mass is a subject you need to…
  • Following A Greener Path: What You Must Understand About Solar Power

    11 Dec 2014 | 3:27 am
    Going forward, people will be using oil less and less. Luckily, you can join this transition by making good use of clean, renewable solar energy today. This article is filled with useful tips and helpful information. When you are just transitioning to solar power, pick something small to start with. There are outdoor lights that are completely run on solar energy. It’s easy to find this sort of product online, at home improvement stores and at big box stores. Installing this sort of lighting system is a no-brainer. Walk down your garden path and poke the lights into the ground! To…
  • Feeling In The Dark About Solar Energy? Check Out These Illuminating Tips!

    10 Dec 2014 | 1:38 pm
    Many people are switching over to solar energy to power their homes these days. To make the best decisions regarding solar energy usage, one must fully understand the consequences and considerations surrounding its use. Read the below article to increase your knowledge on solar energy. There are a couple of different photo-voltaic panels to choose from. Less expensive poly-crystalline panels are not as efficient as the costlier mono-crystalline panels. You should purchase the best possible product your budget can allow when it comes to solar power systems. The efficiency of your solar panels…
 
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    connect.icrossing.co.uk

  • Natural search/SEO work experience programme at iCrossing

    Tiffanni Garner
    2 Dec 2014 | 2:28 am
    Like many graduates, I left university with little idea of what career path I wanted to take. I studied English Literature purely out of enjoyment, as I had little desire to be a teacher or an academic. As my final year came to a close, I ended up falling into business with my dad – setting up a small, artisan bakery in South East London. We worked together for two years before the opportunity to sell the business came up. I was then faced with the same problem of picking a career path. After more than a few desperate job searches, I started leaning towards digital marketing. As an…
  • Swaziland photos from the Development Squared leadership programme

    oliver.hughes
    24 Nov 2014 | 7:41 am
    Earlier this year at one of our company meetings Rachel Collier, our Chief Talent Officer, announced the opportunity for someone from iCrossing to work with an organisation called Development Squared. Development Squared work to link skilled workers from the UK with Swazi businesses facing challenges that more well established UK workers could help with. Participants work within the business for a whole week to help them develop specific skills they need such as finance, marketing, people and project management. Swaziland is found just between South Africa and Mozambique. I have to confess…
  • Tis the season for shoppable content

    Danny Chadburn
    21 Nov 2014 | 3:44 am
    With all these twinkling TV ads around, you might be confused into thinking it was Christmas! The battle for the best 30 second commercial is now more talked about than the race for the #1 spot in the singles chart, and sometimes their soundtrack actually becomes part of it. As you can see from the huge volume of penguin related items currently available to buy from John Lewis (a whopping 155), this content isn’t ‘just’ for Christmas – it’s shoppable, and it’s just one of many attempts by businesses to use content as a way to tap into the festive buying frenzy. There are many…
  • 3 quick PR tips to improve your outreach

    Ricardo Rodriguez
    19 Nov 2014 | 6:19 am
    The increasingly blurry lines between PR and SEO are a hotly discussed topic. As Google moves to discredit the ‘old ways’ of link building – namely, guest posting and directory links – in favour of editorial, natural link-building efforts, it is becoming increasingly pertinent that SEOs possess the skills from both a technical and journalistic point of view. At iCrossing, we pride our SEO team on being comprised of both. Below are three quick and simple ways, inspired by our outreach specialists, which can greatly improve the relationship between SEOs and influencers. While to some…
  • TEDxBrighton – Many Hands

    Sharna Waid
    17 Nov 2014 | 3:20 am
    We live in a digital world, where technology is prevalent in our everyday lives, social networking is an obsession, screens have become our surroundings and wearable tech is the future. We are more connected than ever so why do we arguably feel more isolated? The problem? Our online distractions drive us to desire the physical. Labour work was once the fruitful art of our ancestors and now the skill of making has become a rarity within the noise of the networked age. This was the recurring theme of the latest TEDx conference held at the Brighton Dome, which iCrossing sponsored. The 4th annual…
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    C R U C E S

  • The real issue with privacy

    Michael Myers
    17 Dec 2014 | 8:07 pm
    IMHO I pretty much nailed how privacy needs to be handled on a person-by-person level here. But we can’t even get to this point if we don’t solve one issue that 100% of everyone agrees needs to be solved. Security. As a consumer, I can’t even begin to worry about how you’re going to use ...
  • Mobile Consumer Behavior: The trip home

    Michael Myers
    9 Dec 2014 | 4:50 pm
      It has been an amazing class/trip to Japan. I learned a lot about mobile consumer behavior and the cultural characteristics that drive some of the behavioral differences. In the end, if you boil the trip down to its base element(s), it all comes down to culture.  When I started this class, the equation I came up with ...
  • Mobile Consumer Behavior: Day 9 in Japan

    Michael Myers
    8 Dec 2014 | 5:56 pm
    Today is our last day in Japan and I got up early, ate and headed out to the Fushimi Inari Shrine. This is a place I’ve always wanted to go and it did not disappoint. It’s about 1/2 hour from our hotel and it was easy to find. There are roughly 1 million photo opportunities and the ...
  • Mobile Consumer Behavior: Day 8 in Japan

    Michael Myers
    7 Dec 2014 | 5:37 pm
    We had two full days left in Japan and my students needed to take everything they’d seen/heard/learned (also known as data) and use it to write the create the final project. The final project was a paper and is outlined here. I met with each student team – primary and secondary – to review their ...
  • Mobile Consumer Behavior: Day 7 in Japan

    Michael Myers
    6 Dec 2014 | 4:48 pm
    After a brief stop at the Edo-Tokyo Museum. It was brief because the top three floors were closed! We then went back to Kyoto on the bullet train. Once we arrived we settled into the hotel (same rooms!) and then headed out to the Ginkaku-ji. After that we took a look at Heian Shrine. This is ...
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    Ben Werdmüller

  • A trade war is emerging over where you store your data - but you don't have to participate

    12 Dec 2014 | 1:42 am
    2 min read The Telegraph reports on the rivalry between the EU and Silicon Valley: As European governments increasingly push back against the growing power of American internet giants on antitrust, privacy and tax, the competition in question increasingly looks like a clash of economies rather than rival companies. The EU and the US are on the brink of a new kind of trade war, where flows of data are just as important as flows of capital.Information has become power. As more and more of us pour it into fewer and fewer centralized locations, a real battle over whose jurisdiction it's stored in…
  • Flickr selling its CC photos shows: users don't just need control, they need to understand it, too

    30 Nov 2014 | 12:06 pm
    3 min read Dazed reports that Flickr is going to start selling off your Creative Commons licensed photographs:The site plans to handpick a few select photographers who will get 51% of the sales, but the vast majority of people will see their images printed onto canvas and sold for up to $49 a pop. The only credit they'll get is a small sticker at the bottom of the print bearing their name.Flickr's founder, Stewart Butterfield (now founder of Slack), is on record as saying, "it's hard to imagine the revenue from selling the prints will cover the cost of lost goodwill".On his blog, Jeffrey…
  • Surely we can do better than this

    20 Nov 2014 | 1:17 am
    2 min read On my way home tonight, an elderly homeless man stopped me in the street and asked if he could sleep on my floor  because it was cold and rainy. To my shame, I said I couldn't help him, although I could offer him some money, which he declined.He told me that he had been an actor, and had been in a movie with Lucille Ball. He said that he had been in a version of the Threepenny Opera directed by Jack Nicholson. And he said that nobody would give him the time of day, let alone a roof over his head, because they don't want to say they know a homeless man.Here, by which I mean in…
  • Opinions are a feature

    18 Nov 2014 | 8:21 pm
    4 min read Lately I've been thinking about the differences between entertainment and technology:entertainment n. the action of providing or being provided with amusement or enjoyment.technology n. the application of scientific knowledge for practical purposes.I've heard a lot about "delighting the user" lately. This is a good thing: a satisfying product does delight the user as a side effect of the way it operates. It might, as Android Lollipop does, provide slick animations to let the user know that their command has been received. It could predict the user's intentions in new ways. It might…
  • Shoplifters and thieves #podcastsunday

    16 Nov 2014 | 11:50 am
    Shoplifters and thieves #podcastsunday Some thoughts about shoplifting from Whole Foods and startup culture.
 
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    Social Networking for Newbies

  • How to edit your LinkedIn Profile’s Headline

    admin
    4 Dec 2014 | 5:06 pm
    Your LinkedIn profile’s headline is a key element in your LinkedIn profile. Most people have a “functional headline” – one that states their title i.e. Realtor, General Manager of XYZ company, etc. I recommend that your headline either create some curiosity/interest in what you do and/or offer a compelling benefit to your target audience. Please watch the video below on how to change the headline.
  • How to be strategic with your LinkedIn updates

    admin
    15 Nov 2014 | 2:29 pm
    There are three critical success factors on LinkedIn: 1- Your profile 2- Your network 3- Your strategic activities Nowadays your activities on LinkedIn can pretty much be boiled down to publishing status updates and participation in groups. In this video I talk about the purpose, frequency and content of effective status updates. Enjoy.
  • Anatomy of a great LinkedIn recommendation

    admin
    12 Oct 2014 | 2:12 pm
    I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below. Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than…
  • How to find your tagged LinkedIn connections

    admin
    2 Oct 2014 | 3:05 pm
    If you’ve been following this blog you’ve know that I equate navigating LinkedIn to shopping at Costco! They’re constantly moving things around to get you to spend more time on the site. And this can be VERY frustrating. One of my clients asked about finding his tagged connections. The video below shows you how to do this.
  • Publishing your content on LinkedIn PULSE

    admin
    26 Sep 2014 | 3:20 pm
    If you’d like to publish your blog content on LinkedIn, LinkedIn’s PULSE will allow you to do this. On your Home page, in the field where you would type in a status update, look to the right of that box for a pencil icon. If you see the icon, you have the publishing tool. (If not, be patient…the tool is still rolling out.) Click on the pencil and a blogging space will appear.
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    Growmap

  • Web Design Tips: 6 Steps for Establishing a Great Working Relationship with your Designer

    MagicDust
    17 Dec 2014 | 4:43 pm
    It is a good idea to always have a graphic or website designer that’s readily available and is familiar with your business. Even if you don’t need their services all the time, having a go-to designer will allow you to have a pay-per-job team member that understands your branding completely. To get the most out of your relationship with your website designer, follow these tips.     Know Your Basics Before you send over a project for your graphic designer, it is good to understand the five basic elements of web design. They are: Color Fonts Images Layout Overall aesthetic Make sure your…
  • Social Media and Online Forex Trading

    Dana Davis
    15 Dec 2014 | 9:08 am
    The impact of social media in various walks of life is a well-known fact. And the busy and lucrative forex trading is not immune to the charm exuded by social media. From being thought of as a traditional trading platform, solo investors now have turned to social media networks to get the best of market strategies right from the experts. Increasing Popularity of Social Networks While individual trading made up a good amount of the daily forex trading, the advanced trading websites also termed as social trading networks help users to get ideas from top traders in the industry, swap proposals,…
  • How to Build Your Team as an Entrepreneur

    Annie Davis
    3 Dec 2014 | 2:07 pm
    So you developed a grand idea for the next hot startup and now you need to bring people on-board to help you make it a reality. How do you get started? Do you just post a job listing and start interviewing? That’s not exactly the best idea. You’re better off taking a step back to understand what an entrepreneurial team needs to become successful. Keep reading to learn how to build your team as an entrepreneur. Image Credit: FutUndBeidl from flickr Arrange Your Hiring Decisions Based on Key Business Goals Hiring an employee for a new business is not like bringing someone on board…
  • How to Build a Free Online Business Site or Family Holiday Card

    Gail Gardner
    26 Nov 2014 | 8:23 pm
    Half of your work peers and family is on Facebook – but the other half isn’t. Some use Instragram while others don’t have smart phones. How can you share your holiday thoughts with everyone in one place? What if you want to share your business’ holiday specials or favorite photos? Make a holiday website! Even if you aren’t technically inclined, it is easy using a free website builder like IM Creator. By using one of the free templates you don’t have to know much about design. The layout is done for you. Just click on anything you want to change. For images,…
  • Choosing a VoIP Service

    Dana Davis
    25 Nov 2014 | 8:28 pm
    Voice Over Internet Protocol (VoIP) is growing in popularity among small businesses as many eliminate landlines due to the lower costs and ease of use of VoIP. However, before switching a small business over to the protocol, it is important to follow a few tips in order to be sure what you choose is suitable for your needs. How Does VoIP Work? Before choosing a VoIP system, it is important to understand how it works. In some cases, a VoIP provider handles most of the difficult parts of the service, connecting calls to phones and software clients through their own hardware. However, the money…
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    Fast Wonder

  • Moving to London to get a PhD

    Dawn
    4 Dec 2014 | 8:42 pm
    Some people buy fancy, expensive sports cars and hook up with someone half their age during a midlife crisis. I always like to be a little different, so I’ve decided to move to London and go back to school to get a PhD for my midlife crisis. I’m still waiting on my student visa, but if everything goes as planned, I’ll be moving to London in early January. Taking a step back from an amazing job and career is hard, but the reality is that this isn’t going to get any easier if I wait. I’m already in my mid-forties, so a rigorous academic research degree is just going to get harder to…
  • Open Source: A Job and an Adventure

    Dawn
    10 Nov 2014 | 5:50 pm
    At LinuxCon in Düsseldorf, I gave a talk about the many ways that you can turn your work in open source into a career, so that you can get paid for all of the awesome work that you do in open source. If you already have a job in open source, I also talked about some of the different options that you have if you eventually want to do something different. I uploaded the slides, but several people (rightly) pointed out that the slides with one sentence didn’t really capture the details that I presented, so I decided that I would take my speaker notes and turn them into this blog post. Enjoy.
  • The Past Few Months: A Recap

    Dawn
    4 Oct 2014 | 8:08 pm
    Since I haven’t been blogging here on my own blog lately, I thought maybe a short post talking about what I have been doing would be interesting for at least a few people! While neglecting this blog, I have been blogging elsewhere and have been spending a lot of time traveling and speaking at conferences. I’ve also been busy with all sorts of other work, so I’ll try to give you the short recap of my activities over the past few months. A quick summary of a few things that I’ve been doing / blogging / whatever: Guest on The Ship Show Podcast, The Pulse of PuppetConf…
  • Lessons about Community from Studio Ghibli

    Dawn
    19 May 2014 | 4:53 pm
    Instead of my traditional Lessons about Community from Science Fiction (video) talk, I decided to do something a little different for LinuxCon Japan. The slides from my Lessons about Community from Studio Ghibli talk are available now (with speaker notes) for my presentation on Wednesday. Abstract Communities are one of the defining attributes that shape every open source project, and the people within them are what make communities so special, not unlike how characters like Totoro, Kiki, and Ponyo shape every Studio Ghibli film. The friendship between Ponyo and Sōsuke shows how people from…
  • Lessons about Community from Science Fiction

    Dawn
    30 Jan 2014 | 2:25 am
    If you think you’ve seen this presentation before, you’re wrong! In the spirit of making sure that every talk at Monki Gras is handcrafted and unique, I prepared a completely new set of slides and lessons just for Monki Gras. While it is probably obvious from the title, this talk focuses on community tips told through science fiction. While the topic is fun and a little silly, the lessons about communities are real and tangible. Here are just a few of the things that I explored in this presentation: Borg assimilation and bringing new community members into your collective for new ideas.
 
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    Social Media Bird Brain

  • There is Always More to Learn

    17 Dec 2014 | 12:00 am
    We learn from our mistakes and we can learn from the mistakes - and successes- of others. You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism.  Recently, Invisible Children decided to shut down its U.S. operations,
  • Measurement is Not a Strategy

    10 Dec 2014 | 12:00 am
    Yo. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn't shopping tough enough? LOL. So, I came across this very interesting piece of writing about measurements - or what biz folk like to call 'metrics' and how they should be collected in an effort to support your social media strategy, not be the strategy
  • Explain (Video) Yourself

    12 Nov 2014 | 12:00 am
    Looking for a new way to reach out to your community? Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Why? Explainer videos make a subject quickly understandable Video learning is often easier for viewers as well as entertaining Explainer videos are less expensive to produce than other videos Explainer videos have a long shelf life,
  • Is Your Small NGO Outside of the Donor-Advised Fund Pie?

    29 Oct 2014 | 12:00 am
    Image from Blue Mountain Community Foundation If your small NGO's mission deals with the basic needs of your community, you may already know this economy has left you with less to work with and more to work for as middle-class income has stagnated. But did you know that getting those high-income donors could be more difficult than you thought? And that the reason for that may be
  • The 7 Deadly Social Media Sins

    22 Oct 2014 | 12:00 am
    Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you'll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for
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    Corporate Eye

  • Improving Email Marketing ROI in 2015 Depends on Data

    Susan Gunelius
    10 Dec 2014 | 3:38 pm
    When it comes time to increase your email marketing ROI in the coming year, it’s all about that data. According to research from The Relevancy Group and Liveclicker, Exploring the Benefits of Real Time Email, the top priorities among mid-market and enterprise marketers for improving email marketing ROI in 2015 are all tied to data. Here are the top five email marketing priorities for marketers in 2015: 1. Increased Use of Analytics In order to optimize their brand communications, marketers’ top 2015 email marketing priority is increasing their use of analytics. Overall, 46% of enterprise…
  • Google Reveals 4 Factors Affecting Online Ad Viewability

    Susan Gunelius
    8 Dec 2014 | 4:29 pm
    Online advertising is a key component of most brand marketing plans, but how many of the ads that are paid for by brands are actually viewed by consumers? Based on the industry standard identified by the Media Rating Council, an online ad is considered viewable when at least 50% of the ad’s pixels are actually in view on the screen for a minimum of one second. Using that standard, Google reviewed its entire display ad platform to determine what factors affect ad viewability, which ads are performing better in terms of viewability, and which ads are performing worse. Google measured…
  • 5 Key Elements of a Great Brand Story

    Susan Gunelius
    5 Dec 2014 | 2:14 pm
    Brand storytelling is a hot topic these days but most marketers don’t know how to craft a compelling brand story. Unless you’re one of the marketers who actually took a creative writing class in college and you still have your copy of William Zinsser’s On Writing Well (yes, I still have mine), storytelling can be challenging. To help you get started in developing stories for your own brands, here are the five key elements that every great brand story needs to have. Without this elements, it will be very difficult for audiences to connect with your story or your brand, and…
  • Germany Ranks as Best Nation Brand 2014

    Susan Gunelius
    2 Dec 2014 | 6:02 pm
    Since 2009, the United States has held the top spot in the annual Anholt-Gfk Nation Brands Index SM, but according to the July 2014 survey of over 20,000 people in 20 countries, Germany has stolen the top spot as the best nation this year among a total of 50 ranked countries. The study measures perceptions of countries based on 23 attributes that are mapped to six national image dimensions: exports, governance, culture and heritage, people, tourism, and immigration/investment. Germany’s impressive increases in perceptions related to “sports excellence,” “honest and…
  • The Influence of Blogs on Purchase Decisions

    Susan Gunelius
    27 Nov 2014 | 10:56 am
    The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase…
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    Uber.la - tech reviews, opinion and wit

  • LinkedIn Publishing Platform: By the Numbers

    jmacofearth
    16 Dec 2014 | 9:38 am
    DO PUBLISH ON LINKED IN. But don't make it a primary strategy. If you don't have a blog, start one. No one will fault you for starting late, but they will wonder why you don't publish, if you're so smart.
  • Solitude and the Artistic Temperament

    jmacofearth
    14 Dec 2014 | 9:32 am
    Pass through the darkness. Embrace the dark nights of your soul as they have arrived to tell you something. LETTER THIRTEEN We've got to talk about the dark side for a moment. If you've got a handful of guiding artists that you look to for inspiration, you're likely to have a few that succumbed to [...]
  • The Unhappy Reality of Twitter Advertising

    jmacofearth
    13 Dec 2014 | 12:53 pm
    Twitter ads have not been overly successful for me so far in any of the variations. I'd love to hear some case studies where Promoted Tweets rocked. Please send me the data.
  • Tech Dad Gift Guide – Holiday 2014

    jmacofearth
    9 Dec 2014 | 6:49 pm
    DAD NEEDS TO FOCUS Noise canceling headphones. Oh my, these are my secret weapon, both in the house and on the road. Clicking the little ON switch doesn't kill everything, but it quiets enough of the ambient noise that I don't have to turn the music up so loud to drown out a loud conversation, [...]
  • Zen and the Tennisball Machine – Alone with Patience and Agility

    jmacofearth
    30 Nov 2014 | 8:16 am
    This morning, as the ball machine thumped balls at me on both sides of the court, my task, my lesson, is to be calm and hit a solid shot rather than a winner. Even as I get tired, say by shot number 75, I try and concentrate on breathing into the shot and relaxing rather than tensing up and trying to hit an Andre Aggassi passing shot. And as the time and simple rhythm wear on, the ball machine and I are locked in a meditation.
 
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    Technology & Marketing Law Blog

  • Appeals Court: Accepting Lawyer’s Prove-me-Wrong Challenge Does not Form a Contract

    Venkat Balasubramani
    18 Dec 2014 | 12:27 pm
    shutterstock / orgus88: A old wanted posters / Vector wanted poster image This is a great case where a defense lawyer made a passing statement that his client could not have committed a murder he was charged with due to the sheer impossibility of traveling logistics. The Defendant was spotted via surveillance camera in Atlanta several hours before and after the murders (in Florida). The defense lawyer said there was no way the defendant could have gotten from the hotel in Atlanta to Orlando, driven to Bartow, then flew back to Atlanta and make another appearance on the security camera: I…
  • Will A ‘Cast Of Thousands’ Become A ‘Cast Of Thousands…Of Plaintiffs’? A Preview of Garcia v. Google (Forbes Cross-Post)

    Eric Goldman
    18 Dec 2014 | 8:43 am
    [Note: I wrote the following post on Monday before the oral arguments. I haven’t had a chance to view Monday’s oral arguments, but from the news reports and Twitter feeds, it sounds like Kozinski and McKeown will be squaring off. Let’s hope that works out better than the last Ninth Circuit en banc Internet intermediary case where they disagreed. Judge Kozinski apparently reached deep into his bag of tricks in a desperate attempt to advance his normative agenda; but perhaps his desperation was transparent to his colleagues. I’m still keeping my fingers crossed that the…
  • eBay Isn’t Liable for Selling Recalled Merchandise–Hinton v. Amazon

    Eric Goldman
    17 Dec 2014 | 9:11 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockDue to Section 230, eBay generally isn’t liable when its merchants sell problematic goods. I believe the earliest ruling establishing this proposition is Stoner v. eBay, a 2000 case over bootleg recordings. More recently, in 2011, a court held that eBay wasn’t liable for personal injuries caused by merchandise purchased on eBay. The latest attempt to hold eBay liable for the goods offered by its merchants claimed that eBay sold equipment subject to CPSC recalls. Like the other cases, this one goes nowhere.
  • First Amendment Bars School Discipline For Student’s Rap Video About School Coaches

    Venkat Balasubramani
    16 Dec 2014 | 8:50 am
    Bell was a student at Itawamba Agricultural High School in Fulton, Mississippi. A few female students told Bell that two male athletic coaches had made inappropriate comments toward them. Bell, an aspiring rapper, made a video about the two coaches. shutterstock / Leishman – cartoon man principal sitting at his desk with a golden apple The verses generally derided the behavior of the two coaches, identifying them by name. Bell posted the video initially to Facebook and then posted a “more polished” version on YouTube. (You can see the lyrics in the opinion, but the majority and…
  • Lawyer Disciplined for Sending Facebook Message to Adverse Party

    Venkat Balasubramani
    15 Dec 2014 | 12:56 pm
    An 18 year old had sex with a co-worker and ended up pregnant. She gave up the baby for adoption, but the biological father did not consent. The mother had signed an adoption consent form. Prior to the date of the hearing to terminate the father’s parental rights, the biological father’s lawyer sent the following Facebook message to the mother: ‘I wish to offer you some reasons why you should stand up and fight for your daughter. As you know, I am the attorney for [the biological father]. We held your deposition in my office. I wanted to give you the chance to make things right.
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    shesgotclients.com

  • Lessons From My Dark Night of the Soul (A New Free Class)

    Christine
    7 Dec 2014 | 8:27 am
    I recently had my first book published, called “There’s More to Life Than This.” I’m very happy about and proud of this book, and one particular message in it came through loud and clear. To be very successful in your own business, you often have to do the OPPOSITE of what everyone else is doing. You may have heard from me previously that this year has been one of tough transitions and painful decisions in my life and business. And I’ve learned so much from my experiences. I’ve emerged from this time with lessons that have led me to create more abundance in…
  • My LAST EVER Get OUT There–Live! Workshop is Just Weeks Away!

    Christine
    1 Oct 2014 | 2:54 pm
    These days, people aren’t going to the Yellow Pages to find the services and products they need, right? And, as a business owner or aspiring business owner, you may already have a presence online–but it’s not translating to dollars and cents. I’m holding my 3-day live event this November 13-15 just outside Philadelphia called Get OUT There–Live… and I’ll be walking you through step-by-step how to build a profitable, fun online business, be seen as a respected go-to expert, and create an irresistible online presence that makes you money 24/7 AND allows you to impact…
  • I’m Going on Tour to See You!

    Christine
    3 Sep 2014 | 6:27 pm
    I’m going on a “mini-tour” to see you! Registration is now open for my Get OUT There—Live! Tour! What does it mean? I’m visiting a couple of cities to teach my process for growing a business that’s aligned with your values and allows you to serve many more people… by leveraging the Internet and using authentic, engaging marketing to attract your most ideal clients and get out there in a really big way. It’s something I’ve never done before! One of the coolest things about it? We’re making it very easy and affordable for you to get this information! You’ll spend a…
  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
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    Online Marketing Blog - TopRank®

  • Global Content Marketing – Book Review

    Lee Odden
    18 Dec 2014 | 3:08 am
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had…
  • Social Media Content: Pros, Cons, Examples and Best Practices

    James Anderson
    17 Dec 2014 | 5:06 am
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind…
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

    James Anderson
    16 Dec 2014 | 5:45 am
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A marketer and a journalist. They can walk into a bar or walk where ever they want. The point is that they walk in the same shoes, as the same persona with the same mission: Telling and sharing great…
  • 25 Women Who Rock Social Media – 2014

    Lee Odden
    15 Dec 2014 | 3:02 am
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. We…
  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

    Ben Brausen
    12 Dec 2014 | 2:45 am
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people…
 
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    FUEL LINES

  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
  • Ad Agency New Business | Social Media Workshop – Orlando

    Michael Gass
    25 Nov 2014 | 7:21 am
    A New Approach is NOW Needed for New Business.This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 2015, in Orlando, Florida. The workshop is limited to 40 attendees.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.New business has been a problem historically for agencies. It’s made worse with…
  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
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    Kneale Mann | Leadership

  • Let's Keep Searching...

    Kneale Mann
    18 Dec 2014 | 3:30 am
    Since 2001, Google has put together the highlights of the year in the spirit of our time or Zeitgeist. This year, they did something very different. Watch this then share it. 2013 to 20012009 • 2008 • 20072006200520042003 • 2002 • 2001__________________________________________________________________Kneale Mann | People + Priority = Profit Google
  • Resolutions and Reflection

    Kneale Mann
    15 Dec 2014 | 2:00 am
    The calendar year is drawing to a close so it’s only natural we think back on what went well, not so well, and the lessons we learned, while preparing for that magical turn of the year for new ideas, triumphs, relationships, opportunities, challenges, and more.For me and many I know, it has been both a challenging and enlightening year. Perhaps only my perception, but it seems many are sifting through their lives for what makes sense, what needs attention, and most importantly, what can be improved to reach personal goals. Happiness and fulfillment seem to be a common theme more than…
  • Relationships Are Not Easy

    Kneale Mann
    11 Dec 2014 | 1:19 am
    We are twisted complicated creatures. There is pressure to do well, meet deadlines, attain results, and all the while run to find some unattainable goal of success. We are trying to navigate relationships with each other and most importantly with ourselves.Trust is key – that’s the deal breaker. Without trust, we have nothing. But in business, it’s not always easy to maintain. There is pressure to make a buck, increase market share, and win the customer. And in life, it’s difficult to keep that openness because of competing priorities and baggage from the past. Easier Said Than DoneIt…
  • Enjoy the Ride

    Kneale Mann
    9 Dec 2014 | 11:48 am
    One of my go-to songs is from a band called Morcheeba entitled Enjoy the Ride. There was a situation recently that made me crank it a few times. We spend far too much of our time looking back and looking forward and not enough time enjoying now.Now is not always fun and the ride is certainly not always smooth – in fact, it’s often quite bumpy. But if we pay more attention, we may stop chasing shadows in our work, our companies, our relationships, and our lives and enjoy this ride.__________________________________________________________________Kneale Mann | People + Priority = Profit…
  • Making More Mistakes

    Kneale Mann
    5 Dec 2014 | 3:30 am
    There is ample theory that we don’t try many of the ideas we want to try because we fear failure or success. Economist Tim Harford explains why we need to make better mistakes and not assume we know the answers.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Tim Hartford
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    The Fresh Peel

  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    AC
    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter And Foursquare May Team Up To Add Location To Tweets

    Mark Brooks
    18 Dec 2014 | 10:58 am
    CNET NEWS - Dec 18 - If they reach a deal, tweets could include location information -- such as a country, city or venue -- as early as next year. Twitter already offers some location-based features. It can identify a users location when they sign up for the service and users are able to share their location in their bio if they want. Twitter does not currently in-depth location information for individual tweets. by Don ReisingerSee full article at CNet News See all posts on TwitterSee all posts on Foursquare
  • Facebook’s Interest-Based Social App Rooms Is Now Easier To Use

    Mark Brooks
    18 Dec 2014 | 10:49 am
    TECH CRUNCH - Dec 18 - Facebook’s “Rooms” app has not been an overnight viral sensation. However, it is notable for being the first app from Facebook that didn’t require users to go by their real name. When Rooms first launched, it was difficult for users to find groups to join. Users would have to get an invite from another person in order to get in. But now Rooms is making it easier. The 1.2 version allows users to tap a button on the top-left of the app’s main screen in order to browse through suggested rooms they may like to join. by Sarah PerezSee full article at Tech Crunch…
  • Lending Club IPO Rises To $1 Billion

    Mark Brooks
    18 Dec 2014 | 10:25 am
    SILICONBEAT - Dec 17 - Lending Club, which went public last week, had sold additional shares to raise its total IPO earnings to $1B. Lending Club connects individual and institutional lenders with people who need money, using data and Web tools to provide the lender with an instant risk assessment. Much in the way eBay serves buyers and sellers, Lending Club offers a marketplace rather than making loans directly as a bank does. It has facilitated $6.2B in loans since 2007. by Heather SomervilleSee full article at Siliconbeat See all posts on LendingClub
  • Twitter Lets Advertisers Target By Wireless Carrier

    Mark Brooks
    18 Dec 2014 | 10:18 am
    ADAGE - Dec 16 - Twitter is introducing two new ad features: one that lets advertisers target Twitter users on particular wireless carriers, and another that lets them reach users on new mobile devices. If a Twitter user logs in using a new iPhone, for instance, advertisers can now pitch the user on other apps. Both Google and Facebook currently offer this feature. Twitter is joining Google in selling carrier-targeting. To date, Facebook does not. by Mark BergenSee full article at AdAge See all posts on Twitter
  • Social Media Trends Set To Dominate 2015

    Mark Brooks
    18 Dec 2014 | 12:54 am
    BUSINESS2COMMUNITY - Dec 15 - 92% of business owners now recognize the need to invest in social media as a necessary part of their business. In 2013, that number was 86%. Another prominent social media trend of 2014 was the success of image-centric networks. Retention rates for Pinterest have been incredible. Instagram also continues to rise in popularity. The final trend of 2014 is the rise in micro video. Some trends from 2014 will spill over into the new year but consuming information on smartphones and tablets will really take off in 2015. Mobile users are also making in-store purchases.
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    Jeff Korhan - New Media and Small Business Marketing

  • Facebook Marketing: How to Target the Right People Every Time

    Jeff Korhan
    12 Dec 2014 | 1:03 pm
    Listen to the Episode Below (0:39:30) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook marketing best practices in this episode, including how to use the more…
  • Pinterest Marketing: How to Build Sustainable Website Traffic

    Jeff Korhan
    5 Dec 2014 | 8:12 am
    Listen to the Episode Below (0:33:56) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 20 of This Old New Business weekly business podcast with Jeff Korhan. If you have been ignoring Pinterest for growing your business, you may be surprised to learn that it often drives more traffic than sites such LinkedIn, YouTube, and Reddit … combined! Do I have your attention now? I thought so. Many of us set up our Pinterest accounts years ago and then walked away because we were not quite certain…
  • Visual Storytelling: Business Marketing with Instagram

    Jeff Korhan
    28 Nov 2014 | 2:45 am
    Listen to the Episode Below (0:39:25) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 19 of This Old New Business weekly business podcast with Jeff Korhan. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. Sue B. Zimmerman kicks everything off by explaining why a strategic approach to Instagram is…
  • Content Marketing Tools: How to Get Relevant Website Traffic

    Jeff Korhan
    21 Nov 2014 | 1:30 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of the tools will be listed in the show notes below, so just site back and learn as Ian reveals his go-to…
  • Inhabit One Social Media Channel

    Jeff Korhan
    20 Nov 2014 | 10:10 am
    Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly…
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    Phil Gerbyshak

  • Entitlement

    Phil Gerbyshak
    17 Dec 2014 | 5:30 am
    Note from Phil: What follows is an insightful guest post from Sandy Shugart, author of Leadership in the Crucible of Work. I received a copy of Sandy’s book from his publicist, and I’m excited to dive into it. I think you’ll enjoy this article too, as it’s not your traditional leadership babble, but rather a strong look at the idea of entitlement, something many struggle from. Enjoy the article! I recently heard a radio-rant on “excessive compensation,” a popular topic soon after the financial meltdown a few years ago, but not so common now, as the stark reality of…
  • Your business needs a website

    Phil Gerbyshak
    9 Dec 2014 | 12:25 pm
    This is a Sponsored post written by me on behalf of .com & .net, powered by Verisign for SocialSpark. All opinions are 100% mine. Do you know that 91% of consumers look online for local good and services?1 And 56% do not trust a business without a website?2 You know you need a website, but how do you get started? What parts do you need, and how do you get it done? I get asked these questions all the time. Over the years, I’ve worked on building a website. Some I’ve built myself, but usually, I’ve worked with a designer to get them built and designed more quickly and…
  • How To Calmly Manage A New Business

    Phil Gerbyshak
    24 Nov 2014 | 6:36 am
    Admittedly, it’s not easy to run a small business, and the notion that it can be done calmly may appear to border on the absurd. After all, there always appears to be a steady increase in the number of tasks that you believe necessary to take care of immediately. Your situation is analogous to someone who has to perpetually juggle an increasing number of balls in the air. Naturally, all this can lead to stress in the workplace, conflicts at home with your family, sleepless nights, and a deep sense of exhaustion. In fact, if this negative spiral is not interrupted, it can even lead to your…
  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
 
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    AreWeConnected.com

  • 5ive Questions with Jay Valento

    Mike Mueller
    16 Dec 2014 | 5:00 am
    Jay Valento of the Red Wagon Team stops by to answer 5ive Questions. He includes a shoutout to Steve Chader and Lisa Archer too! Continue reading → The post 5ive Questions with Jay Valento appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Why does your small business need a website?

    Mike Mueller
    2 Dec 2014 | 7:03 am
    One simple question with three simple answers could help you determine what kind of a website your small business is going to need. How would you answer this question? Continue reading → The post Why does your small business need a website? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    The Tyler Hayes

  • humansofnewyork: "I don’t think the library is threatened....

    12 Dec 2014 | 8:24 am
    humansofnewyork: "I don’t think the library is threatened. Circulation of physical books has never been higher. But I wouldn’t even agree that libraries are in the book business. I think they are in the information sharing business. And it just so happens that books have been the primary method of sharing information for half a millennium. The library isn’t going to compete with the internet. It’s going to be part of the internet. New York libraries have one of the greatest collections of information in the world, and one of our goals is to have it all curated, linked, and…
  • theimpossiblecool: Francoise.

    9 Dec 2014 | 11:41 pm
    theimpossiblecool: Francoise.
  • david: "The time for remorse would have been when my husband...

    4 Dec 2014 | 11:11 pm
    david: "The time for remorse would have been when my husband was yelling to breathe."
  • womenwithink: Two babes are better than one @jadefenixhobday...

    4 Dec 2014 | 11:08 pm
    womenwithink: Two babes are better than one @jadefenixhobday and @missrlatham_model by @jackrussell_photo #womenwithink #womenwithtattoos #tattoo #tattoos #tattooed #thightattoo #tattooedgirls #tattooedwomen #ink #inked #inkedgirl #inkedmodel #modelswithink #modelswithtattoos #sleeve #sexy #legtattoo
  • perks-of-being-chinese: John Crawford was holding a toy gun as...

    4 Dec 2014 | 11:06 pm
    perks-of-being-chinese: John Crawford was holding a toy gun as he stood in the toy section of a Walmart. Before the police shot him to death in that same aisle, John managed to say, “It’s not real.” But it was too late for John. Sean Bell was going to get married. One night, he was driving away from his bachelor party with his friends, Joseph and Trent. Suddenly, he hit a minivan. Four undercover police officers from the minivan began to shoot at them without warning, firing a total of 50 bullets at the three unarmed men. A wounded Joseph turned to Sean and said, “S, I love…
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    SociableBlog

  • Facebook Marketing Strategies – 7 Examples from Top Brands

    Dane Atkinson
    18 Dec 2014 | 11:03 am
    Companies of any size that want to establish strong social media presence often start with Facebook due to its massive reach. Brands that are successful on Facebook aren’t just racking up fans, they’re also generating comments and shares which have a much more lasting impact. Despite sharing similar goals, some of the top Facebook brands use different approaches to create engaging Facebook pages. Each of these top seven brands below employs a different approach to build a Facebook fan base. Each brand is successful at spurring conversation and enticing customers towards a certain…
  • 3 Lessons from Google Updates You Won’t Want to Miss

    Stephanie Gifford
    17 Dec 2014 | 9:38 am
    But first, some background . . . Search Engines Wrapped Up Developed in the early 1990s, search engines are systems that search for and identify information on the World Wide Web. Originally, search engines operated by web crawling and indexing. Searches were performed using keywords. With these keywords, search engines extracted search engine results pages (SERPS). Search engines continued to develop through the ‘90s from Archie (the very first search program) to the search engines of today, including Google, Yahoo!, Bing, and Ask.com. Google’s Strategy Google established itself as a…
  • Top 10 Great Tools For Social Content Creation

    Jessica Millis
    16 Dec 2014 | 10:09 am
    Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client. As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit…
  • Get Yourself In The Loop On Twitter (Infographic)

    Lisa Marino
    15 Dec 2014 | 7:00 am
    Twitter. Just say this word at any party or social gathering, and you’re bound to get a variety of interesting responses. Some people love it, some people hate it, and some people just don’t care. No matter how you feel, you can’t argue how important Twitter has become in today’s social media-driven society. Most of us have a Twitter account, whether we use it non-stop or only on occasion. Even some of the most popular television shows, like The Voice, uses tweets to engage their viewing audience. During their live final shows, viewers are encouraged to tweet in order to save a…
  • 4 Google Analytics Time Hacks that Will Strengthen Your Marketing

    Chris Lucas
    11 Dec 2014 | 9:06 am
    If you are like most marketers, your time is limited. It’s much easier to collect only vanity metrics, such as page views and social followers. The problem is that data requires analysis. You need some hacks to help you save time but still get the actionable metrics you need. Actionable metrics lead increased ROI. With some strategic effort in Google Analytics, you’ll be surprised at how much you can accomplish. Time Hack 1: Determine if your metrics are actionable It’s time to admit if you have a problem. Are you truly collecting the right metrics?  Some data is more actionable than…
 
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    adesblog.com

  • What moves the price of Bitcoin up?

    admin
    15 Dec 2014 | 10:45 pm
    Last week Microsoft announced that it is now accepting bitcoin for app purchases on Windows phones and Xbox. Many bitcoin enthusiasts were hopeful that this would positively affect the price of bitcoin and also facilitate the wider usage of bitcoin among gamers and general public at large. However, the news of Microsoft accepting Bitcoin went unaffected just like the previous news of Dell accepting bitcoin or DISH accepting bitcoin or Expedia accepting bitcoins for booking hotels and etc etc In fact, the price of bitcoin is hovering at $330-$350 which is one of the lowest in 2014. What…
  • Preceden: Timeline Generator Tool

    admin
    9 Dec 2014 | 11:54 pm
    I might have found the timeline generator tool that I have been looking for – it’s clean, simple and user-friendly. You can easily generate timelines for your small projects and export them in PDF, CSV or embed them in your websites (as seen below). Preceden – Make a Timeline for Anything Free version allows you to add up to 5 tasks per project (which is quite less), pro version costs $29 that allows you to add unlimited number of tasks per project. The fee is a one-time fee which gives you lifetime pro membership. URL: http://www.preceden.com
  • Usability: Visual Captcha

    admin
    12 Nov 2014 | 1:55 am
    Captchas are problematic. Traditional captcha solutions have been a failure so far. Below is one of the more user friendly solutions I have come so far   URL: http://visualcaptcha.net
  • Free Website Analytics Tool

    admin
    10 Nov 2014 | 2:18 am
    Nibbler is a free tool for testing websites. Enter the address of any website and Nibbler will give you a report scoring the website out of 10 for key areas, including accessibility, SEO, social media and technology etc. URL: http://nibbler.silktide.com
  • Usability: Delete Confirmations Done Right

    admin
    28 Oct 2014 | 2:51 am
    Here is a great way of implementing delete confirmations in web app interfaces. It’s intuitive and usable. It’s done within the same “delete” button but with an extra click. This is how it works, you click once on the button and it will change its state to confirmation button, you click again to confirm deletion. It’s way better than the overlay popups in the middle of the screen or other too creative ways that go counter-intuitive to the usability of the web app. It’s from Zapier.com, kudos to them for making their UI user-friendly.
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter And Foursquare May Team Up To Add Location To Tweets

    Mark Brooks
    18 Dec 2014 | 10:58 am
    CNET NEWS - Dec 18 - If they reach a deal, tweets could include location information -- such as a country, city or venue -- as early as next year. Twitter already offers some location-based features. It can identify a users location when they sign up for the service and users are able to share their location in their bio if they want. Twitter does not currently in-depth location information for individual tweets. by Don ReisingerSee full article at CNet News See all posts on TwitterSee all posts on Foursquare
  • Facebook’s Interest-Based Social App Rooms Is Now Easier To Use

    Mark Brooks
    18 Dec 2014 | 10:49 am
    TECH CRUNCH - Dec 18 - Facebook’s “Rooms” app has not been an overnight viral sensation. However, it is notable for being the first app from Facebook that didn’t require users to go by their real name. When Rooms first launched, it was difficult for users to find groups to join. Users would have to get an invite from another person in order to get in. But now Rooms is making it easier. The 1.2 version allows users to tap a button on the top-left of the app’s main screen in order to browse through suggested rooms they may like to join. by Sarah PerezSee full article at Tech Crunch…
  • Lending Club IPO Rises To $1 Billion

    Mark Brooks
    18 Dec 2014 | 10:25 am
    SILICONBEAT - Dec 17 - Lending Club, which went public last week, had sold additional shares to raise its total IPO earnings to $1B. Lending Club connects individual and institutional lenders with people who need money, using data and Web tools to provide the lender with an instant risk assessment. Much in the way eBay serves buyers and sellers, Lending Club offers a marketplace rather than making loans directly as a bank does. It has facilitated $6.2B in loans since 2007. by Heather SomervilleSee full article at Siliconbeat See all posts on LendingClub
  • Twitter Lets Advertisers Target By Wireless Carrier

    Mark Brooks
    18 Dec 2014 | 10:18 am
    ADAGE - Dec 16 - Twitter is introducing two new ad features: one that lets advertisers target Twitter users on particular wireless carriers, and another that lets them reach users on new mobile devices. If a Twitter user logs in using a new iPhone, for instance, advertisers can now pitch the user on other apps. Both Google and Facebook currently offer this feature. Twitter is joining Google in selling carrier-targeting. To date, Facebook does not. by Mark BergenSee full article at AdAge See all posts on Twitter
  • Social Media Trends Set To Dominate 2015

    Mark Brooks
    18 Dec 2014 | 12:54 am
    BUSINESS2COMMUNITY - Dec 15 - 92% of business owners now recognize the need to invest in social media as a necessary part of their business. In 2013, that number was 86%. Another prominent social media trend of 2014 was the success of image-centric networks. Retention rates for Pinterest have been incredible. Instagram also continues to rise in popularity. The final trend of 2014 is the rise in micro video. Some trends from 2014 will spill over into the new year but consuming information on smartphones and tablets will really take off in 2015. Mobile users are also making in-store purchases.
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    prTini

  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
  • Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    12 Dec 2014 | 6:17 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  10 PR Stunts That Won 2014 Inside Square’s Winning PR Strategy Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat Land Your Dream Job Through Social Media Savvy (client) Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas Oh, Snap! Instagram Has More Users Than Twitter Three Tips for Improving Twitter Ad Campaigns 10 Pinterest Tips for Smart Brands 14 Recent Changes to Twitter, Facebook and More That Social…
  • Embarrassing, but … a Quick Gender Bias Lesson

    Heather Whaling
    8 Dec 2014 | 6:55 am
    A FATHER and his son are in a car accident. The father is killed and the son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate, because this boy is my son.” This little brain-teaser is the opening line in a New York Times article on gender stereotypes. They report that 40-75% of people can’t figure it out. I read it and easily came to a conclusion: The boy had two fathers. Gay men are becoming parents more quickly, so that’s not really all that far-fetched at all. Then, I read the next paragraph before my own gender bias hit…
  • 2015 Trends + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana
    5 Dec 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Cheapest, Easiest Way to Influence People Networking 101: Making Valuable Connections Before Ever Leaving School (client) Online Sales for Girl Scout Cookies Are Approved 11 Reasons Why Journalists Don’t Respond to Your Pitches Finding Your Mission, Vision, Values and Strategy Geben Communication Approach to PR for Tech Startups: ‘Embracy the Crazy’ The Complete List of Cultural Trends to Watch for in 2015 What Digital Marketing Will Look Like in…
  • 5 Years and 50 Lessons

    Heather Whaling
    2 Dec 2014 | 11:07 am
    This week, we’re celebrating Geben’s fifth aniversary. We’re not a toddler anymore — yay! Instead of writing a cheesy, retrospective post, I thought it would be more helpful — for me and you — if I captured some of the most important lessons I’ve realized along this crazy journey. So, with that, here are 50 lessons from my entrepreneurial experience thus far: Teamwork really does make the dream work. (Tweet this!) Define your all. Don’t let others define it for you. Do well by doing good. Don’t let the fear of failure stop you from…
 
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    Tech in Asia

  • What it takes to win the Ideaspace startup competition

    Judith Balea
    18 Dec 2014 | 9:06 pm
    Do you have a business idea you want to turn into reality? Try pitching it to Philippine accelerator Ideaspace Foundation. Ideaspace is holding the biggest startup competition in the Philippines where it will choose 10 startups out of a pool of hundreds to undergo a six-week incubation program. At stake is at least PHP 1 million (US$22,340) worth of monetary and in-kind benefits. The winners will get seed investment of PHP 500,000 (US$11,170), office space, a housing option, mentorship on financial modeling and costing, marketing, design, and legal advice. The startups’ founders will be…
  • China’s best Instagram replacement yet snaps up $36M investment

    Paul Bischoff
    18 Dec 2014 | 9:05 pm
    Nice, an up-and-coming Instagram replacement for China, just announced it has closed a US$36 million series C round of financing from Tiger Global Fund and Vy Capital, according to 36kr. Instagram has been blocked in China since a wave of photos showing Hong Kong’s Occupy Central protests sprung up on the app. With no signs of making a comeback, we searched for substitute photo-sharing social networks in China and found the alternatives to either be sub-par or miss the mark. But we overlooked Nice, which received a US$8 million series A round from Matrix Partners China and Morningside…
  • Buon appetito, says Zomato, with its fifth acquisition in five months

    Malavika Velayanikal
    18 Dec 2014 | 8:39 pm
    Indian restaurant finder site Zomato just announced its fifth international acquisition this year: Cibando, Italy’s leading restaurant search service. With this, users in major Italian cities can now use Zomato. This takes Zomato’s presence to 20 countries. “The entire Cibando team is joining Zomato and will lead the effort of building the business in Italy. I think we have a lot to learn from them about the local market,” says Deepinder Goyal, founder and CEO of Zomato, in a statement announcing the acquisition. Zomato has been going global at a rapid pace. It…
  • Here’s why Xiaomi is China’s most important tech company

    Anh-Minh Do
    18 Dec 2014 | 6:28 pm
    I can see why Lei Jun doesn’t want to be called the Steve Jobs of China. If you look at his history, he’s more like a quasi-Bill Gates with a hint of Jeff Bezos, with Marc Andreesen tendencies, and only a soupçon of Steve Jobs. Look at his history: 1992 to 2007: he joined as an engineer and rose to president and CEO of Kingsoft in six years. This is a company that does word processing and antivirus software, gaming distribution, and even ecommerce. That’s the quasi-Bill Gates. 2000 to 2004: Lei Jun founds Joyo.com, an online bookstore, within Kingsoft, and eventually sells it to…
  • 2RedBeans is a dating startup for the global Chinese diaspora

    C. Custer
    18 Dec 2014 | 6:00 pm
    One of the biggest problems for young Chinese adults both at home and abroad can be finding a partner. Parents and grandparents are often anxious for their offspring to get married and have kids of their own, but finding someone you actually want to marry? That’s not easy. That can be doubly true for the tens of millions of Chinese people who live outside China’s borders. Many of them would prefer to find a Chinese partner given the linguistic and cultural similarities they’d like to share with their future spouse, but finding the right person isn’t easy, especially if…
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    Room 214

  • Social Media Roundup: Facebook’s Improved Search

    Katie Leitner
    17 Dec 2014 | 2:00 am
    It’s finally happened. Facebook has finally updated its search feature so that when you close the window, log out of your account, or go to a new page, that hilarious video you’ve been meaning to show your friend is not gone forever. Facebook selects stories for your News Feed based off of your connections and activity, which are constantly changing with every click. Although Facebook allows you to choose whether you’d like stories on your News Feed to be organized by Top Stories or Most Recent, if too much time passes, trying to go back and find an old picture, relevant article, or…
  • #COTW: Toyota’s #BuckleUpForLife

    Room 214
    10 Dec 2014 | 1:48 pm
    Before your Thanksgiving turkey was even fully settled a few weeks ago, American entered extreme consumer mode and hasn’t let up. As brands continue to push products and deals on social, the trend to buy will likely continue until after the holidays end. In the midst of constant consumption, one campaign that truly stands out allows consumers to take a break from the buying and give. Toyota is giving fans a philanthropic opportunity this year by asking drivers across the country to buckle up an important person or thing in their life and take a picture. For every picture that is shared on…
  • Top 5 Fashion Brands Men Are Talking About Online

    Taylor Cunningham
    4 Dec 2014 | 5:54 pm
    In an industry where many brands focus on fostering female connections, a handful of fashion companies have succeeded in creating digital bonds with the other half of the population. This blog takes a look at the top five fashion brands having the highest proportion of male authorship, and what those brands do on digital to activate the Y chromosome. While sports are a key theme, the number-one brand might surprise you. 5 – Chubbies Quirky, unapologetic, and native to digital, Chubbies Shorts has made a splash in the men’s fashion world. Specializing in extroverted, thigh-baring…
  • Social Media Roundup: Facebook at Work

    Isabel Kieszkowski
    26 Nov 2014 | 5:00 am
    Hello all you Social Media enthusiasts! This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.   According to a Salary.com survey, 23% of workers use Facebook during office hours. Considering Facebook has more than 750…
  • #COTW: Taco Bell Blackout

    Katie Leitner
    12 Nov 2014 | 2:00 am
    Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website. This was all done in an effort to promote the launch of their new mobile app. Each blacked out platform replaced the old content with the message “#OnlyInTheApp” to lead fans to the new app and encourage them to download it. (Image from mashable. com)   Their Twitter account was not only blacked out and old content missing, but a new account was made with the old…
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    Buzzom

  • HP Launches New Enterprise Infrastructure Technology to Drive Positive Business Outcomes

    Pawan Dhl
    18 Dec 2014 | 11:09 am
    India, 18 December 2014 — HP today unveiled new enterprise products and services that will enable customers to transform operations across the data center to enable growth, improve profitability and increase business agility. Infrastructure is the foundation for the rich, impactful next-generation applications, web services and user experiences that are enabled by trends in big data, cloud, mobility and security. As the business requirements for infrastructure multiply at an exponential rate in coming years, a strong foundation will be more important than ever to help customers compete…
  • Mindtree becomes the world’s first Bluetooth Smart 4.2 IP provider

    Pawan Dhl
    18 Dec 2014 | 11:06 am
    Bangalore (India), December 18, 2014: Mindtree, a global technology services company, announced the qualification of its Bluetooth Smart IP for version 4.2. Mindtree has been a leading provider of Bluetooth Intellectual Property solutions over the last 15 years and this qualification is the most recent in its long list of Bluetooth IPs. Bluetooth Smart version 4.2 focuses on stronger security and privacy, faster data rates and better power efficiency. It heralds a new wave of Bluetooth products and will accelerate growth in emerging categories such as wearables, smart homes, connected…
  • Trend Micro Announces Strategic OEM Agreement with HP

    Pawan Dhl
    18 Dec 2014 | 10:59 am
    New Delhi, December 17, 2014 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in security software and solutions, has signed a strategic OEM agreement with HP to help enterprises combat advanced targeted threats and custom malware. The HP TippingPoint Advanced Threat Appliance (ATA) family of products leverages the power of Trend Micro™ Deep Discovery to provide customers with a single, integrated solution for detection and enforcement. The solution identifies malware through static, dynamic and behavioral techniques to block and neutralize threats before critical…
  • Intex Technologies honored at the 17th Edition of CMDA IT EXPO, Pune

    Pawan Dhl
    18 Dec 2014 | 10:51 am
    India, 15th December 2014: Intex Technologies, one of the fastest growing IT companies in India has concluded its participation in 17th edition of the CMDA IT Expo held from 11th to 14th December, 2014 in Pune. The company won the “Viewer’s Choice Award” basis the great appreciation for its offerings by the visitors. The theme of the IT EXPO was ‘Get IT smartly – touch IT live’. Intex Technologies displayed its wide range of Aqua smartphones, LED Television, IT accessories and networking products during the expo. The association with this IT Expo aimed to raise awareness of its…
  • ASUS Republic of Gamers Announces G551JK

    Pawan Dhl
    16 Dec 2014 | 8:57 pm
    New Delhi— ASUS today announced the Republic of Gamers (ROG) G Series G551 gaming laptop. This new G Series modelrepresent a performance leap over their predecessors, with up to Intel® Core™ i7 processors and enthusiast-grade NVIDIA® GeForce® GTX™ graphics for the horsepower to drive today’s games smoothly at their highest settings.This G Series laptop exhibits visual prowess with wide-angle IPS displays, and provide gamers with Full HD visuals. There’s also 4K/UHD-ready TrinityDisplay output for multi-monitor gaming or multitasking. The distinctive G Seriesdesign features a…
 
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    Position²

  • Evolution of Content Marketing

    John Bosco
    17 Dec 2014 | 5:48 am
    We trace the shift in the approach to marketing with higher than ever emphasis on “creating meaningful experiences” for the audience. Global Content Marketing The traditional content marketing was very limited in ways of reach and effect. Content marketers traditionally ‘push’ what they have, to potential customers rather than what potential customers demand. Majority of the websites in the past are example of this traditional content marketing where content was deployed using a single common language (usually English) for visitors across the globe. A single website is…
  • Google Launches Hindi Advertising!

    Team Position²
    17 Dec 2014 | 5:13 am
    The search engine biggie Google has woken up to the potential of consumers speaking in the vernacular Indian language, residing mostly in the northern part of the country. Google has just launched ads in Hindi to cater to over half a billion people who speak the Hindi language fluently. This will help global advertisers to connect with this market that was hitherto not possible online. Now this is a very big move for Google and also to the tens of hundreds of brands and companies that will partner with Google for this particular program. If you see the above online newspaper wherein the…
  • Slideshare Throws Open the Analytics Tool

    Team Position²
    15 Dec 2014 | 5:25 am
    It’s the age of integrated marketing wherein you will see a host of features being added to online resources that will aid you in 360 digital marketing. In a bid to help publishers get a feedback on their presentations, the eponymous slide sharing website ‘Slideshare’ has sprung on a pleasant pre-Christmas surprise! You get a free analytics tool to assess your content’s performance so you can better tweak it to your user requirements. If you are a webmaster or a web content publisher then this tool helps you get information on your- top slides, recent sources of traffic,…
  • Add E-commerce Analytics for Better Business and much more…| Best of the Week

    Team Position²
    12 Dec 2014 | 5:20 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Add E-commerce Analytics for Better Business It’s great to have an ecommerce portal. But are you tracking how your online business is faring? Well, it’s a vital part of the business process. Learn how to track your ecommerce venture now for a better return on investment. The Un-Checkbox Approach to Content Marketing Why B2B Companies Shouldn’t Fear Going Mobile “The Customer Journey to Online Purchase” – New Insights into Marketing Channels…
  • Google Introduces New Sitelinks Search Box

    Rajkumar Raju
    12 Dec 2014 | 5:02 am
    Google introduced a new Sitelink search box feature that gives webmasters the ability to control searching within their site. Websites seen in the SERP (Search Engine Results Page) now display a site search box above the Sitelinks. The new search box has been designed to simplify a user’s query for specific content on your website, working directly through your own website search pages. The Sitelinks Search Box is displayed in a prominent position and the new functionality eliminates a step in a user’s content search process. The auto-complete feature is also used to great advantage when…
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    The Next Web

  • Follower counts plummet after Instagram deletes millions of spam accounts, vain users outraged

    Abhimanyu Ghoshal
    18 Dec 2014 | 8:53 pm
    After Instagram made good on its promise to remove scores of spam accounts from its service, many users noticed that they lost large swathes of followers — from a handful to a few million. Saddeningly, many users are having trouble dealing with the loss and are in a row over the issue. The Verge reports that Instagram said it would remove accounts that didn’t fall in line with its Community Guidelines, which includes refraining from spamming users in comments. Users were notified that they might notice drops in their follower counts, but it’s apparent from comments made on Instagram’s…
  • Saatchi Art’s “View in a Room” feature lets you visualize how art will look in your home

    Jackie Dove
    18 Dec 2014 | 6:31 pm
    Saatchi Art, the marketplace for original paintings, drawings, photography, sculpture and other artworks, has rolled out a customer service via its new iPhone app that promises to spur sales by helping art buyers with their selections. As part of the new app that lets you discover a massive amount of original artwork, Saatchi also gives you some idea of how that art will actually look on your wall or in your room. The sticking point, especially with buying art online, is the possible discrepancy between what you see on the screen and how it will actually fit in your home. To move……
  • Investigation unveils poor conditions in Apple factories, but it’s not entirely Apple’s fault

    Owen Williams
    18 Dec 2014 | 6:07 pm
    A BBC investigation into working conditions in Apple’s iPhone factories in China has unveiled poor conditions, despite the company’s claims to the contrary. For the BBC’s piece, a reporter was sent in to work undercover and film working conditions. The video uncovers workers that are forced to work without breaks and for days on end without a day off. The undercover reporter said that they were required to do 18 days straight with no day off. This isn’t the first time that Apple’s come under fire for poor factory conditions. A report in 2012 revealed suicides, rioting and endless…
  • Reuters: Next Android version will reportedly be car-ready

    Roberto Baldwin
    18 Dec 2014 | 4:24 pm
    The next version of Android might be ready for your car right out of the gate. Reuters reports that vehicles will appear in 2015 that will be stand-alone Android devices thanks to the next version of operating system. The vehicles won’t even need to be plugged into an Android phone according to Reuters’ sources. Google unveiled its current in-car system, Android Auto at its 2014 Google I/O event. The system, like Apple’s CarPlay works with your smartphone for navigation and entertainment. By optimizing its mobile operating system to work in vehicles, it could give Google a stronger…
  • Flickr won’t print Creative Commons wall art after all, issues refunds to customers

    Owen Williams
    18 Dec 2014 | 4:03 pm
    Flickr today has killed a new service that promised to allow you to print wall art of any creative commons image from the service. The move comes only weeks after its initial announcement, after the community was outraged by the company moving to print creative commons images without warning. Flickr VP, Bernando Hernandez, said in a blog post today that it was “sorry we let some of you down” and that it received a lot of feedback from the community that wasn’t “in the spirit” of Creative Commons. Those who have purchased wall art under the creative commons program will… This…
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    Jennings Social Media Marketing

  • SafeDefend Gives A-Plus Testimonial To Jennings Social Media Marketing

    admin
    14 Dec 2014 | 7:35 pm
    Jennings Social Media Marketing has received an A-plus review from Jeff Green, president and CEO of SafeDefend™, a Kansas City based company working to protect schools, businesses, public buildings, hospitals and corporate offices in times of active-shooter emergencies. Following the Sandy Hook tragedy in Newtown, Connecticut in December 2012, Green left his post as a school principal to develop the SafeDefend Personnel Protection System. Green worked with local law enforcement, FBI and national threat assessment experts to design the system before he devoted his work full-time toward…
  • Creative Candles Gives Glowing Endorsement For Jennings Social Media Marketing

    admin
    14 Dec 2014 | 7:34 pm
    Jennings Social Media Marketing received a radiant review from Ken Weiner, president of Creative Candles, an artisanal candle company based in Kansas City, Mo. Weiner noted Creative Candles’ growth of 20% in business-to-consumer sales in October after JSMM started working with social media placement across multiple platforms, reaching out to bloggers for product placement and writing and promoting special offers exclusively for Creative Candles customers. JSMM has helped Creative Candles grow its online presence in a sector of the market that is very busy with dozens of candle brands.
  • Jennings Social Media Marketing Featured Success Story On Marketwired.com

    admin
    14 Dec 2014 | 7:32 pm
    Jennings Social Media Marketing CEO Valerie Jennings was recently interviewed by Marketwired for her agency’s work with Twentyseven Global. Prior to joining forces with JSMM, Twentyseven Global had little online visibility and was not generating many new business leads through social media presence. Since hiring JSMM to provide a social media marketing plan, Twentyseven Global has moved to first page Google search placement and is enjoying the benefit of a steady stream of potential clients. Twentyseven Global started in 2009 as a software engineering firm serving clients in the Kansas…
  • RAZ Mobile Endorses Jennings Social Media Marketing

    admin
    14 Dec 2014 | 7:30 pm
    Jennings Social Media Marketing earned a fantastic review from Dale Knoop, CEO of RAZ Mobile, a provider of mobile fundraising platforms for charitable and nonprofit organizations. Knoop recognized JSMM for its results driven process and for helping RAZ Mobile to build brand awareness in a market becoming increasingly crowded with platforms to support cause marketing campaigns and charities. Knoop said, “RAZ Mobile originally retained Jennings Social Media Marketing to help propel our brand and platform adoption in the nonprofit space. We had heard very positive things about JSMM from some…
  • Jennings Social Media Marketing Receives Rave Review From US Coachways

    admin
    14 Nov 2014 | 1:15 pm
    Jennings Social Media Marketing has received a gleaming testimonial from Ed Telmany, CEO of US Coachways, for its successful strategy, implementation of content marketing and social network advertising. Telmany said, “I would like to offer my most sincere accolades to the team at Jennings Social Media Marketing. Not only are they flexible and compliant with our various needs, but the company’s diligence and professionalism is truly remarkable. Jennings Social Media Marketing helps US Coachways execute a successful social media campaign. With many different offers and specials, they have…
 
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    Jason Yormark

  • Use Whatever Friggin Words You Want!

    Jason Yormark
    18 Dec 2014 | 2:46 pm
    I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words”. The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Here’s the thing…who friggin cares? You want to use the word visionary or innovate? Then use it. Just use it…
  • Are You These 5 Things? Then You’re Hired.

    Jason Yormark
    11 Dec 2014 | 9:00 am
    Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these 5 things are definitely at the top of my list. 1. You can work with anybody. I learned this the…
  • 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

    Jason Yormark
    1 Oct 2014 | 8:00 am
    Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. I love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. There was actually a time where you could practically get everything super cheap and free, Unfortunately those times have changed quite a bit. Vegas is much more touristy. In fact, over the years I’ve seen more…
  • You Need To Own Your Online Identity

    Jason Yormark
    7 May 2014 | 11:06 am
    I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas, a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc.  It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing. But today’s announcement is exactly why I’ve consulted not only restaurants, but all businesses to stay away…
  • Why Sometimes You Have To Say No To New Business

    Jason Yormark
    14 Apr 2014 | 12:11 pm
    Not every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into the most ridiculous showing of disorganization and disrespect I’ve faced since launching my business. A week or so ago, I was delighted to…
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    Adam Sherk

  • How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

    Adam Sherk
    9 Dec 2014 | 7:23 am
    Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it…
  • 10 Things That Expose Good Sites to Google Panda

    Adam Sherk
    20 Nov 2014 | 7:32 am
    Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
  • Mobile Visits Account for 40% of All Traffic for Publishers

    Adam Sherk
    11 Nov 2014 | 7:39 am
    Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. These are all sites that we currently work with so I’m going to keep the titles anonymous. But if you have a SimilarWeb PRO subscription you can pull this data for any site. On…
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
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    The Blog of Matthew Loop

  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
 
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    Harp Social

  • You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

    Diane Rayfield
    16 Dec 2014 | 2:32 pm
    Categories: Blog, Content Creation, Content Marketing, Social Media Marketing, Tools and Resources, Visual MarketingTags: content marketing, social media marketing with images, visual marketing, visual marketing apps, visual marketing statsThink about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting image or visual. You may have noticed that visual marketing is the white-hot topic and that’s because it works… beautifully! More than [...](Read more...)
  • Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

    Vanessa DiStefano
    23 May 2014 | 9:58 am
    Categories: Blog, Facebook, Google Plus, LinkedIn, Pinterest, Social Media MarketingTags: Facebook, How You Rank, linkedin, Pinterest, Pinterest analytics, yelp, yelp video reviewsCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending May 23, 2014: New on Facebook Facebook May Soon Know What You’re Watching—And Hearing Earlier this week, Facebook unveiled a new [...](
  • How to Mention Someone in Google Plus Posts

    Diane Rayfield
    21 May 2014 | 9:10 am
    Categories: Blog, Facebook, How ToTags: Google, google plus, social mediaMention someone on Google Plus to grab their attention, give them credit or ask them a question.(Read more...)
  • Essential LinkedIn Profile Checklist

    Diane Rayfield
    1 May 2014 | 10:51 am
    Categories: Blog, LinkedIn, Online Personal BrandingTags: LinkedIn Profile Tip, online branding, optimized LinkedIn profileWant your LinkedIn profile to standout? One of the most significant changes you can make is to write a compelling, keyword-rich headline.(Read more...)
  • 5 Power Tips for Writing Killer Blog Headlines for SEO and People

    Diane Rayfield
    9 Apr 2014 | 9:35 am
    Categories: Blog, blogging, Content Creation, Content Marketing, Social Media & SEOTags: blogging, content marketing, seo and headlines, tips for good headlines, Write Great Headlines, writing great headlinesHow to write blog headlines that get found and shared! In this article we'll show you 5 power tips for blog headline writing that will elevate your blog to share-worthy status.(Read more...)
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    SocialTimes

  • The Worldwide Growth of Social and Mobile In 2014 [Infographic]

    Kimberlee Morrison
    18 Dec 2014 | 1:35 pm
    In many ways, social media has had a banner year. It has broken stories, increased awareness for diseases, raised money for charities and helped connect people around the world. An infographic from AddThis, a data analysis and content engagement company, showcases how social media grew, shrank and influenced the world this year. The biggest growth on social sites in 2014 came from some unexpected sources. Vietnamese social network Ketnooi increased its shares by 55 percent. There was a 25 percent increase in people sharing from their web address bar. Pinterest also increased shares by 15…
  • Take a Tour of The Colbert Report Studio in Google Maps

    Mona Zhang
    18 Dec 2014 | 12:20 pm
    With (sadly) one more episode of The Colbert Report set to air, Google has added a tour of the show’s Manhattan studios to Google Maps. Any business can add a tour of their space using Google Maps Business View. Using the tool, the show made an interactive tour dubbed “The Colbert Report Studiotron 6000.” Fans can explore all the tchotchkes adorning the walls and see the stories behind them — for instance, a wooden duck that Colbert shot all by himself at Pottery Barn. The show prohibits audience members from taking photos inside the studio, so this is a great way for…
  • Will 2015 Be The Year of the Push Notification?

    Karen Fratti
    18 Dec 2014 | 11:10 am
    Everyone has predictions for what 2015 will bring the media industry, but only one has made me cross my fingers and hope it’s true. It’s that 2015 will be the year the push notification grows up. As part of Nieman Lab’s Journalism Predictions for 2015, Philip Bump of the Washington Post shares his thoughts about how news organizations (and brands, too, really) need to get smart about how, where and why they share breaking updates. Touché. Too often, those push notifications end up in a sea of other notifications. A new Twitter follower, three emails and six updates from the…
  • Tsū Wants to Be the ‘Most Socially Responsible Social Network’

    Karen Fratti
    18 Dec 2014 | 9:55 am
    Monetizing your social media content is one thing. But did you ever think that the baby pictures you’re posting are worth something? They are, according to CEO and founder of tsū , Sebastian Sobczak. Why shouldn’t they be? Tsū  is a social network with a payment platform built into it. Your content is valued around social media through the platforms algorithm and you can actually make money. You can “take it home or use it on the platform.” says Sobczak. They launched in late October but already have over one million users on the site. And they’re helping…
  • Imgur to Expand Further Into Native Advertising in 2015

    Kimberlee Morrison
    18 Dec 2014 | 8:43 am
    Imgur, an image-hosting service that grew into a Reddit favorite, has experienced an interesting rise to success. From humble beginnings as “the simple image sharer,” the site has become a successful network in its own right. Now under the leadership of its new VP of sales and marketing Steve Patrizi, the site is set to expand its advertising in a big way. “We have seen an evolution of Imgur from an straight image posting service to now almost a visual storytelling community. People are creating, discovering and discussing news stories through images. And so our challenge is…
 
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    Main Feed

  • FC Barcelona Knocks Out Real Madrid In Social Engagement

    Laurens Bianchi
    18 Dec 2014 | 9:20 am
    Real Madrid might be the form team in Europe right now, but its bitter rivals FC Barcelona are leading the world of football in social engagement.   According to Bleacher Report, who teamed up with ListenFirst, Barcelona knocks out Real Madrid in their weekly ranking of the world’s top football clubs on social media. The rankings represent a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.     In the inaugural rankings, Barcelona lead the pack with a social…
  • Top 5 Videos In Viral Friday: #YouTubeRewind

    Paul van Veenendaal
    12 Dec 2014 | 1:59 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following video top 5 for you… Enjoy and share. 1. Google “YouTube Rewind: Turn Down for 2014″ Click here to view the embedded video. 2014 is nearly over. Time for many internet media outlets to put 2014 in retrospective, including Google’s YouTube. This year’s special recap is completely jam-packed…
  • Instagram Overtakes Twitter, Hits 300 Million Users

    Laurens Bianchi
    11 Dec 2014 | 7:00 am
    Nine months after hitting 200 million users, Instagram now says 300 million people use its photo app every month, with 70% of them coming from outside the US. Source: Instagram Instagram’s been going strong for four years now, and despite fears that the acquisition by Facebook would screw it up, there’s now 70 million photos shared each day, and over 30 billion total. Can you imagine, If you printed all the Instagram photos uploaded in a year, how far would they reach? The height of the Empire State Building? Everest? Outer space? Photoworld made a cool one-pager which answers this…
  • Engage Your Community For Once And For All

    Igor Beuker
    10 Dec 2014 | 8:41 am
    Congratulations! You’ve managed to get users on to your page, now how do we get them to stick around and come back for more? Community Engagement. Encourage the newbies and the old-timers to spend more time on your page, share your content with their friends, and become a loyal viewer. Stress-Free Participation Engagement should be like dating. Slow at first with no commitments, and once they’re comfortable you can gradually begin to ask more from them. Make sure it’s obvious at first how the viewer can participate online, and provide an incentive for them to come back. Incorporate…
  • Why Starbucks Is Going For Lunch, Dinner And Mobile?

    Igor Beuker
    9 Dec 2014 | 8:10 am
    Reserving your lunch or dinner and a bottle of wine at Starbucks? That will soon be possible when we take a look at its new business and marketing strategy. The famous coffee brand will even carve the word ‘coffee’ from its logo. Starbucks seems to be very dedicated to increase its revenues and profit by serving lunch and dinners. eCommerce Forces Starbucks to Carve out Coffee The main reason for this delicate transformation? More and more people are shopping online and visiting retail areas in cities less often. That’s why Starbucks expects a declining trend in coffee…
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    Pamorama | Social Media Marketing Blog

  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more…
  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
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    Social Media B2B

  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
  • 9 Steps to Highly Productive B2B Lead Generation

    Jeff Kalter
    13 Nov 2014 | 4:00 am
    The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once. You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. Create a Strategy Start with the big picture. This should flow naturally from your overall marketing strategy. It should define your…
  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
 
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    {grow}

  • The key to social media success rests with HR?

    Mark
    18 Dec 2014 | 3:00 am
    Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. I had a fascinating visit with Sprinklr CEO Ragy Thomas recently and the synaptic sparks were flying as we compared notes on how social media is progressing at some of the biggest companies on the planet. Our viewpoints were remarkably similar. We see many big investments in resources and technology but struggles nearly across the board with implementation, execution, and adoption. “Part of the problem,” Ragy said, “is…
  • Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge

    Kerry
    17 Dec 2014 | 3:00 am
    By Kerry Gorgone, {grow} Contributing Columnist Think the online world can’t get by without you for a while? Place your arm into a bucket of water. Now, pull it out. See how the water immediately regains its perfect, glassy surface? That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! Mental health professionals, parenting experts, your significant other, and just about everyone else will agree that you need to unplug every once in a while—step away from your online activities and recharge your spiritual batteries. The dark side of the…
  • 6 Personal best practices for content creation success

    Mark
    16 Dec 2014 | 3:00 am
    Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. Together, we give about 75 speeches a year and participate in dozens of webinars, panel discussions, classes and hangouts. In 2012, Tom even recorded a solo album of Swamp Blues Favorites.** In other words, we have been around the content creating block a time or two. We have made mistakes. We have had some glorious victories. But at every turn we learned, experimented, and became more…
  • 5 Proven tips to help with your blogging confidence

    Mark
    15 Dec 2014 | 3:00 am
    5 tips-to-become-a-more-confident-blogger from Mark Schaefer If you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet. It’s fun, entertaining, and an educational look at blogging confidence. Take a look at this presentation and if you enjoy the enormous amount of care and work we put into this, can you please…
  • On the web, there are no neutral corners

    Mark
    12 Dec 2014 | 3:00 am
    Sometimes I feel disheartened by the back-stabbing, invective, toxicity, and rumor-mongering I see among fellow bloggers. Of course this is not a “blogger problem.” It is a human problem. Anger, pettiness, jealousy … all this stuff has been there forever. It simply gets amplified by the web. An October study by Pew showed that 40 percent of online adults have experienced some form of online hate or harassment. We have turned avery good thing into a cesspool. When we engage with people on social media, every single interaction is an opportunity to lift people up or put them…
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    360i Digital Agency Blog

  • This Holiday, 360i is Donating Toys to Charity with #AgencyToyDrive

    360i
    15 Dec 2014 | 7:29 am
    The advertising industry is known for fun and creativity, and for having lots and lots of toys. At 360i, our teams are no exception –  we are guilty of hoarding toys that children want to play with – from gaming consoles, to action figures and ping pong tables – and often taking them for granted. This insight inspired us to give back by launching a first-of-its-kind socially-fuelled #AgencyToyDrive that challenges us to give as many toys as possible to the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. And…
  • iMedia Names 360i Best Agency for Social for Third Straight Year

    360i
    10 Dec 2014 | 8:03 am
    360i was named Best Agency for Social Media at last night’s 2014 iMedia Agency Awards, for the third year in a row. We’re incredibly honored to be awarded this recognition and to be considered among the top agencies driving industry innovation throughout the year and leading in social media With winners selected based on a public vote, we thank all who voted for 360i this year for bestowing us this honor for the third time. Citing the great work 360i has been doing during the past year like  Game of Thrones’ #RoastJoffrey, the first-ever social media roast of a television character,…
  • Rethink Retail Marketing: Leverage Paid Social

    Amy Peterman
    9 Dec 2014 | 8:00 am
    This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers…
  • Influencer Spotlight: Catching up with iJustine

    Sarah Jung
    9 Dec 2014 | 7:16 am
    Justine Ezarik, more widely known as iJustine, is a YouTube superstar and the camo-obsessed darling of all things geeky. The 360i Influencer Marketing team first partnered with iJustine for H&R Block’s Billion Back Records campaign, where iJustine helped amplify the brand’s message to Millennials in need of tax advice through her quirky sense of humor, social reach and a mini pig. Upon learning that iJustine is a huge fan of Coca-Cola, another 360i client, we invited her to participate in the Coca-Cola Freestyle #tasteface campaign. Her Instagram photo generated more than 2.5 million…
  • Q&A with Dani Beckerman of #JARSbyDani

    Maria Loida
    5 Dec 2014 | 12:04 pm
    Earlier this year, 360i launched a new series called “What’s Trending,” to combine fun perks and giveaways with thought leadership beyond our industry. With events hosted throughout the year, the series celebrates innovative ideas that are either trending in pop culture now, or are predicted to be trending soon. This past week, 360i brought in Dani Beckerman, the CEO and founder of JARS by Dani – a dessert business which layers decadent desserts in a simple fashion: jars. Photo credit: Alyssa Palermo Dani recently graduated from college with a pre-med degree, but turned in her lab…
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    Mindjumpers

  • Case Study: The Local Stories Project

    mindjumpers
    17 Dec 2014 | 7:08 am
      Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement.   The Case  In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location. This allows for the…
  • The Importance of Localized Branded Content on Social Media

    mindjumpers
    12 Dec 2014 | 6:04 am
    The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding. It takes a Community Manager who grew up in the given location and is based there. Only then it will be possible to create authentic branded content that works for a local market,…
  • How to advertise and optimise posts on Facebook

    Stine Haarløv
    17 Nov 2014 | 5:41 am
    Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can…
  • Search & Social – Understanding the Interdependence

    admin
    7 Nov 2014 | 6:20 am
    This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh.   I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. The book tells…
  • How to structure glocal communication on Social Media

    admin
    4 Nov 2014 | 5:18 am
    The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field.  In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges…
 
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    The Next Web » Social Media

  • How to maximize your press coverage

    Callum Laing
    14 Dec 2014 | 5:00 am
    Callum Laing is the CEO of Entrevo Asia and the founder of Fitness-Buffet, an employee fitness business in 11 countries. Getting media coverage is great, but as they say in the UK, “Today’s press is tomorrow’s chip paper.” Okay, so maybe digital chip paper lasts longer than its tree-based competitor, but it is still worth making the most of it when you get it. I don’t claim to be an expert in this area by any stretch, but I do have a daily column that features leaders in Asia who are doing cool stuff. Some people get featured and do nothing. Others… This story continues at…
  • 5 common mistakes guaranteed to screw up your PR strategy

    Conrad Egusa
    13 Dec 2014 | 11:00 am
    Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Successful people know how to learn from their own mistakes. Really successful people know how to learn from the mistakes of others. Here are some of the most common PR blunders that you can learn to avoid in the first place. 1. Taking the press for granted PR requires a concerted effort. It does when your company is a billion-dollar corporate giant, and it especially does when your company isn’t. The most fundamental mistake you can make in PR is assuming that, by virtue of being interesting,…
  • Social marketing platform SocialBro adds Twitter monitoring

    Abhimanyu Ghoshal
    10 Dec 2014 | 1:24 am
    Social media campaign management platform SocialBro has just launched a monitoring tool that harnesses the power of Twitter data, enabling deep data mining across available Twitter content in real-time. With this addition to its arsenal, SocialBro is able to provide its users with full real-time and historical Twitter data monitoring, and allows them to gather insights and run marketing campaigns using its existing tools. The company says that its new monitoring functionality supports complex search queries with combinations of hashtags, mentions, locations, keywords and sentiment.
  • Twitter looks back on 2014

    Abhimanyu Ghoshal
    10 Dec 2014 | 12:28 am
    It’s certainly been an eventful year, and social media users took full advantage of platforms to chronicle every happening in 2014. On its #YearInReview microsite, Twitter highlights the most memorable moments of the year gone by, in tweets. There’s a lot to explore in 140 characters through the past 11 months: from celebrities like Robert Downey Jr. and Garth Brooks making their Twitter debuts, to the gorgeous celebratory proceedings at the XXII Olympic Winter Games in Sochi in February, to Bradley Cooper’s infamous star-studded selfie at the Oscars in March. You’ll also spot the…
  • 39 blogging tools to help you work faster, better and land more readers

    Kevan Lee
    7 Dec 2014 | 11:00 am
    This post originally appeared on the Buffer blog. When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create. So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses. Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a……
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    CompuKol Connection » Blog

  • Effective Search Engine Optimization on a Global Level

    Michael Cohn
    18 Dec 2014 | 2:00 am
    You may have started your SEO efforts on a local level initially; however, lately, you may have been thinking that it is time to expand and go global. If your business is at a point where you have done all that you can do on a relatively small scale, it is time to tap into other markets. There is literally a whole world out there for you to explore. How do you get started? SEO has been important in the past, it is important now, and it will be important for many years to come. When it comes to the technology, small shifts are constantly occurring and new tools and technologies are being…
  • Is Marketing the Same as Selling?

    Dr. Brian Monger
    15 Dec 2014 | 2:00 am
    Many people think that marketing and selling are interchangeable, that it is just a different way to say the same thing. In fact, in many ways, marketing and selling are very different and require different skills and a very different approach. Of course they lead to the same end but the way that each approach progresses can be very different. Is Marketing the Same as Selling? Only is a broad, somewhat simplistic concept, where “selling” is thought of as the exchange activity. Marketing is an overall Organisational activity (the planning, pricing, promotion, packaging, advertising and…
  • How to Become an Influencer on Google+

    Michael Cohn
    11 Dec 2014 | 2:00 am
    You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for your business. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in. Give credit where credit is due Not only is it essential that you understand the capabilities that Google+ offers you and your business but it is also critical for your continued professional success that you do everything in your power on Google+ to position…
  • Top-Quality Content Has No Inhibitions

    Carolyn Cohn
    8 Dec 2014 | 2:00 am
    In the beginning of your content-sharing journey, you make a wonderful first impression with the quality of your content. Of course, over time, you will need to maintain that top quality. In order to accomplish that consistently, you will need to put your inhibitions aside and give your readers something really valuable. Distinguishing good from bad, for your sake and for the sake of your readers You are most likely well aware of the fact that anyone who has anything to do with the Internet is inundated on a regular basis with all sorts of content. That also applies to content marketing. You…
  • Using Webinars to Qualify Leads

    Michael Cohn
    4 Dec 2014 | 2:00 am
    As you are thinking about how to get leads and eventually to turn them into clients, there are many different ways that you can go about gathering those leads. One of the very effective ways is by identifying the people who register for your webinars. What your approach should be Sometimes, it can be challenging enough to simply qualify  your leads. To qualify your leads through the registration of your webinars can be even more challenging and complex. As you are going through that process, there are several different elements that you need to consider. One of those elements is the subject…
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    Finger Candy Media from Jessica Northey

  • Join @FLAGALine for a Country Music #CMchat Twitterview 12/11

    Jessica Northey
    9 Dec 2014 | 7:41 pm
    TweetThis is not a drill. I repeat, this is NOT a drill. We will, in fact, have Brian Kelleyand Tyler Hubbard, collectively known as This is not a drill. I repeat, this is NOT a drill. We will, in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Social Media Insights

    Jessica Northey
    2 Dec 2013 | 9:03 am
    Social media is perfect for anyone who wants to control their brand’s message or create a network of support and be heard by thousands of targeted individuals, with the potential to reach... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Dead End Decisions

    Jessica Northey
    28 Aug 2013 | 8:06 am
    TweetFind me on Google+ Long time no see…..no excuses from me; haven’t been making time to free-style blog.  Had to re-prioritize other areas of my life, and been doing a lot for my other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Managing Social Media During a Tragedy

    Jessica Northey
    21 Apr 2013 | 3:41 pm
    TweetGUEST POST from Danielle Bowers We’re standing on the edge of a new frontier with social media.  Every step we take, every advance is new ground and we’re all learning as we... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why Y’all Love Country So Much #CMchat

    Jessica Northey
    25 Mar 2013 | 5:00 am
    Tweetby Jessica Northey Find me on Google+ I haven’t done a blog post here for few months, my excuse is that I been a little busy over here.  I also discovered Google Plus Hangouts and have... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    all the news that's fit to blog, tweet & post

  • Social Media Work-Out

    Debbie Hemley
    25 Nov 2014 | 3:52 am
    Today I have a new article, 26 Ways to Strengthen Your Social Media Marketing, published on Social Media Examiner.  Whether you’re new to social media or were an early adopter, the piece focuses on ways you can strengthen your overall presence and add more vitality. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by! While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.
  • The Power of Infographics

    Debbie Hemley
    24 Nov 2014 | 11:04 am
    There are infographics and then there are infographics; so rich with data, and visual interest that they quickly cross over an invisible line and become beautiful works of art. Infographic fans will surely delight in The Best American Infographics 2014 edited by Gareth Cook. The book is divided into three sections, You, Us and the Material World. And, technically a forth section entitled Interactive, where you can see screenshots of ten infographics and then navigate to the URLs provided in the text e.g. Transit Map, NYC, Block by Block, Brooklyn’s Past and Present. Why the growing interest…
  • Content That Delights, Teaches & Reminds

    Debbie Hemley
    21 Nov 2014 | 9:12 am
    In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for personal reasons—“nobody wakes up in the morning, looks at their phone and says, ‘Gee, I wonder what some big brand is doing today on Facebook.’’’ As an exercise I’ve been trying to stop and notice when content truly delights me in some way, teaches me something I didn’t know, reminds me of something maybe I needed to be reminded of.
  • The Information Age Wasn’t Born Yesterday

    Debbie Hemley
    20 Nov 2014 | 11:50 am
    Paul Otlet Loved learning about Paul Otlet in Alex Wright‘s excellent book, Cataloging the World: Paul Otlet and the Birth of the Information Age.  Otlet was truly a visionary! “Twenty-five years before the first microchip, forty years before the first personal computer, and fifty years before the very first Web browser, Paul Otlet had envisioned something very much like today’s Internet. Even more startling, Otlet also imagined that individuals would be able to upload files to central servers and communicate via wireless networks, anticipated the development of speech…
  • Five Ways to Effectively Test Your Product Concept on a Lean Budget

    Debbie Hemley
    15 Sep 2014 | 10:18 am
    Image Source: Dreamstine Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace? In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage. #1: Familiarize Yourself with Concept Testing Kotler and Armstrong suggest that concept testing is one of eight major stages in product development that follows the idea generation and screening phases. And involves “drafting the product idea in…
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    Pushing Social

  • Can Nick Saban Teach You How to Create and Promote Stellar Content?

    Stan
    18 Dec 2014 | 5:00 am
    Get new articles sent to you.  Get New Articles In a few weeks, my Ohio State Buckeyes will face Alabama in the inaugural college playoff games.  I genuinely respect Alabama.  In fact, I’ve adapted many of the coaching techniques used by Nick Saban for Pushing Social. For example, we work very hard on splitting everything we do from strategy to website development into specific tasks.  We focus on understanding what it takes to master each task. This practice was inspired by Nick Saban’s list of physical factors he looks for in athletes based on their position.  According to…
  • Your 12 Point Content Marketing Strategy (Part 1 of 4)

    Stan
    14 Dec 2014 | 7:55 am
    Get new articles sent to you.  Get New Articles I’ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute. This means that your business’ content is already buried one minute after it hits your RSS feed.  It’s perverse but, your reader will think your brilliant content is old news by this afternoon. This is what my friend Mark Schaefer calls Content Shock.
  • 7 Insights to Consider When Redesigning Your Blog

    Stan
    11 Dec 2014 | 5:00 am
    Get new articles sent to you.  Get New Articles Even though I have developed hundreds of blogs and websites, I still struggle with redesigning my own site. Pushing Social is my baby and it’s tough to be objective. So this time around I relied heavily on a team of designers to help me reimagine how we deliver our message. I also started the process by compiling a list of 7 insights I’ve learned from designing client sites and applied them to redesigning Pushing Social. These insights were the litmus test for every design decision. Here they are: 1) “Blogging” Can Undermine Your…
  • [Podcast] Episode #28: How to Build Your 2015 Content Marketing Strategy

    Stan
    3 Dec 2014 | 7:58 pm
    Get new articles sent to you.  Get New Articles We have a few weeks left until 2015! What’s your content marketing plan look like for the New Year? In this episode, Laura and I will walk you through the key elements of your content marketing plan. We’ll talk about creating a strategy, budgeting, allocating resources and a bunch more. We also have a new addition to the show that you’ll enjoy. Subscribe On iTunes Show Notes: Blogo  Mars Edit  Razor Social Backlinko FlyBlueKite Listening Options: SoundCloud PodBean Stitcher Ask Your Question
  • [Podcast] Episode #27: How To Get Your Content Noticed

    Stan
    19 Nov 2014 | 5:00 am
    Get new articles sent to you.  Get New Articles Ok, you’ve been producing some crazy good blog posts, podcasts, infographics, and compelling short-run videos that tell your story. What next? How do you get your inspired content noticed and shared? That’s what Laura and I tackle in this episode of the Pushing Social Podcast. You’ll love it. Enjoy. Ask Your Question Subscribe On iTunes Show Notes: Marques Brownlee  1Canoe2 Jon Moss Beth Inglish McMillan FlyBlueKite Listening Options: SoundCloud PodBean Stitcher
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    solar news HubSpot

  • Essentials of a Solar Greenhouse

    18 Dec 2014 | 6:37 am
    Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of the solar greenhouse. What Is a Solar Greenhouse? The very purpose of any greenhouse is to collect solar energy whenever the sun shining high. However, solar greenhouses serve a more specific purpose. It is able to do more than collect the solar energy. The solar greenhouse is able to store heat…
  • Solar Power- How Does It Save The Environment

    12 Dec 2014 | 3:30 pm
    You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger picture of protecting our environment? The point is that even small changes in the way we do things go a long way in terms of saving our environment. Solar energy is a renewable energy source The sun offers us a great source of renewable energy; it’s been around for over four billion…
  • How Solar Thermal Works In Your Home

    12 Dec 2014 | 2:14 am
    Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. Passive solar heating is the methodology used to achieve this goal. It is a process wherein a home is built or upgraded in such a way as to catch and contain as much of the sunlight in the form of heat as possible. To effectively use solar for heating, thermal mass is a subject you need to…
  • Following A Greener Path: What You Must Understand About Solar Power

    11 Dec 2014 | 3:27 am
    Going forward, people will be using oil less and less. Luckily, you can join this transition by making good use of clean, renewable solar energy today. This article is filled with useful tips and helpful information. When you are just transitioning to solar power, pick something small to start with. There are outdoor lights that are completely run on solar energy. It’s easy to find this sort of product online, at home improvement stores and at big box stores. Installing this sort of lighting system is a no-brainer. Walk down your garden path and poke the lights into the ground! To…
  • Feeling In The Dark About Solar Energy? Check Out These Illuminating Tips!

    10 Dec 2014 | 1:38 pm
    Many people are switching over to solar energy to power their homes these days. To make the best decisions regarding solar energy usage, one must fully understand the consequences and considerations surrounding its use. Read the below article to increase your knowledge on solar energy. There are a couple of different photo-voltaic panels to choose from. Less expensive poly-crystalline panels are not as efficient as the costlier mono-crystalline panels. You should purchase the best possible product your budget can allow when it comes to solar power systems. The efficiency of your solar panels…
 
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    33 Charts

  • How a Doctor Can Improve His Digital Footprint in One Hour

    DrV
    1 Dec 2014 | 7:08 pm
    Doctor’s are almost universally concerned with how they appear online.  And almost universally, few have the time to invest in content creation, curation and conversation.  At a minimum physicians should be building out their public facing profiles.  Claiming these profiles represents a quick and reliable way to control an important piece of the digital landscape. While writing, taping and creating represents the best way to build an online presence, profiles are a quick way to get out of the gates. This voiceover format is something new for me.  I’d love to know what you think.
  • (How) Should Patients be Present at Medical Meetings?

    DrV
    18 Nov 2014 | 2:30 am
    After reading Lucien Engelen’s BMJ editorial this past summer, I couldn’t help but think: Should patients be present at all medical meetings? Or better: Is there ever a time and place where doctors should meet without patients? The e-patient voice is critical. But, as important, we must think about where that voice best fits. We must move beyond they have to be there to detailing how to leverage patient expertise and experience in physician training. Otherwise it’s just for show. It’s easy to demand a seat. It’s harder to detail what happens once seated. Meeting planners looking…
  • Avoid the Social Shakedown

    DrV
    12 Nov 2014 | 11:04 am
    If you’ve worked hard to build the trust of your followers, don’t throw it away by pulling everyone into your petty consumer altercations. I’ve seen it many times. Twitters micro-celebs with massive followings shaking down a major organization. It usually goes something like this: Visible social figure has flight mix up at the boarding gate. Angry, he takes to Twitter to rant, rave and demand answers. 30 minutes later after resolution and upgrade to First Class, social figure returns to Twitter to magnanimously rave about the response to his concerns by the brand he just publicly…
  • Interview: Dr. Justin Smith of Cook Children’s Hospital

    DrV
    10 Nov 2014 | 7:53 pm
    In this interview, Dr Justin Smith from Cook Children’s Hospital discusses his new role in marketing and communication.  His position represents an new role for physicians as health organizations become more connected with the communicating public.  I was able to catch up Dr. Smith during Social Media Week at The Mayo Clinic.  How do you use social media at Cook Children’s Hospital? The main way I use social media is as a patient education tool. I see it as a place to provide basic pediatric content that parents can access at home. I also use it as a way to communicate about current…
  • The Public Physician – #HCSMCa Thoughts

    DrV
    29 Oct 2014 | 6:45 pm
    It was an honor to co-host the #hcsmca twitter chat this evening.  A huge thank you to Colleen Young for asking me to participate.  What follows are a few thoughts on the topics discussed. How do you map your public presence? When we think about our life online we need to think about where we’re going to live.  Where are we going to spend our time and energy?  There are a lot of places to post and talk. But we can’t be everywhere. We need to consider it like a map. When thinking about your map, think content and conversation:  these are the two components of our social world.
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    Social-Media

  • TDA Group Content Happy Hour: Peeking at 2015 social trends

    Paul Gustafson
    12 Dec 2014 | 10:13 am
    Will your team be ready to make the most of social media in 2015? This week’s news digest offers recent developments that could affect your plans in the coming year. You’ll see how Facebook is trying to kill off Google+, read about the ongoing dominance of mobile, learn how old Facebook posts are now searchable, get tips for more visually appealing posts, and understand the evolution of the hashtag. Read on to see trends appearing on the social horizon. Facebook Just Took a Huge Shot at Google By Alex Fitzpatrick at Time Finding an old mention of a band or restaurant on your Facebook feed…
  • The Journey Is About Change – Goodbye Salesforce

    Kyle Lacy
    7 Dec 2014 | 11:05 am
    It has been almost three years since I joined the ranks of ExactTarget after leaving an agency I helped start in 2007. Calling my time here an adventure would be a gross understatement. Because of Scott Dorsey’s leadership (and many more people… too many to name) we witnessed the buying of two companies, an IPO and the eventual acquisition by one of the top cloud companies in the world. It has been an amazing journey and one I will more than likely… never experience again. However, I do believe that change is necessary when trying to live a fulfilled and successful…
  • TDA Group Content Happy Hour: Gifts that keep on giving

    Paul Gustafson
    5 Dec 2014 | 11:37 am
    Now that Black Friday is history, carols fill the shopping malls and Christmas lights are up. Read this week’s Content Happy Hour to learn how the right content can become a gift that keeps on giving. Discover how you can turn tactical content into strategic opportunities, see how data-driven personalization can impact ROI, get tips for improving social shares, and take a look at how Twitter’s photo filters are evolving to compete with Instagram. Content Marketing Is A Strategic Solution To A Strategic Problem By Michael Brenner at B2B Marketing Insider According to marketing pundit…
  • Let’s Make 2015 Our Best Year Yet!

    Natalie MacNeil
    4 Dec 2014 | 9:25 am
    WHEW! We just wrapped up an absolutely incredible season finale of The Conquer Summit. If you weren’t able to tune in live, I’d love for you to watch the recorded episode below: Click here to watch the exciting Conquer Summit grand finale: While part of me is sad we won’t be jamming on Conquer Summit Sessions again until 2015, I am completely over-the-moon to reveal all the juicy details of The Conquer Club 12-month incubator, and The Conquer Club Inner Circle + Conference and Retreat. Click to take a look! Make sure you act quickly though — enrollment closes on…
  • Women Earning More With Farnoosh Torabi

    Natalie MacNeil
    28 Nov 2014 | 9:03 am
    So many women are leaving the corporate world and starting their own businesses that we should proclaim it from the rooftops: Entrepreneurship is the new women’s movement. (Click to tweet)   As exciting as this is, with all this amazing progress we’re making, there’s often a sense of discomfort that comes in as women step into these really powerful roles and become the bread winners in their families. What happens when she makes more in this big movement that is underway? Join me for my interview with Farnoosh Torabi, author of She Makes More – 10 Rules for…
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    David Meerman Scott - Web Ink Now

  • Social Gamification Extends the Reach of Live Events

    David Meerman Scott
    17 Dec 2014 | 10:19 am
    I love that many of the events I present at at have active social backchannels. The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the world).
  • Public Relations is about Buyers. Not Clip Books.

    David Meerman Scott
    12 Dec 2014 | 7:16 am
    In the early 2000s, I was vice president of marketing and PR for two publicly traded companies. Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us. This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases…
  • A Visual Representation of The New Rules of Selling

    David Meerman Scott
    9 Dec 2014 | 9:29 am
    At my presentation at HubSpot’s Inbound conference this September, I delivered a talk titled The New Rules of Selling. Fortunately, HubSpot had Kelly Kingman sit in on the presentation to create a wonderful graphic recording of my talk.
  • Mary Kay Pink Cadillac Goes Real Time and Retro Cool

    David Meerman Scott
    5 Dec 2014 | 3:21 am
    Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!   I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac. I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and…
  • The Hidden Dangers of CRM Systems and Sales Force Automation Platforms

    David Meerman Scott
    2 Dec 2014 | 1:05 pm
    Today buyers are in charge. As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that agile, real-time social selling is optimized by software products designed before social networking was mainstream.
 
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    Digital Likeness

  • Freemium vs Free Trial

    Andrea Hill
    15 Dec 2014 | 11:14 am
    Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to pay to continue to use the product. The premise is that users need to have proof of the value of the service through usage, and will convert after the experience. At the end of the trial period, all users become either paid users or non-users. The freemium model allows users to…
  • Administering Business Masterfully

    Andrea Hill
    13 May 2014 | 9:52 am
    I havent written much in the past two years, as I was working on my MBA. I suppose a lot of my thoughts and effort went into that. But now that my head is out of that water, I know I need to do it the justice of thinking and writing about it. Over the two years we covered a lot of material. For the first 1.6 years we all took some core courses together as a cohort and then separated for electives. Executive Leadership Entrepreneurship New Product Development IT and Business Strategy Marketing Management Marketing Strategy Business Plan Preparation Quantitative Methods (Statistics) Market…
  • SXSW 2014 Day 3: Organizational Change and Program Development

    Andrea Hill
    13 Mar 2014 | 7:32 am
    On Sunday, I attended a few sessions that reminded me of some of my MBA studies, and organizational change and relationships. “Don’t be Ned Stark” and “The Hard Thing About Hard Things” were both about being successful and effective within an organization. I love establishing new programs and taking on new challenges, and one key approach I’ve been looking at is how best to develop, introduce and promote a program to the best chance of success. Ultimately a huge piece is the interpersonal piece. Both sessions focused on relationships – work with…
  • SXSW2014: Combinatorial Creativity: The Future of Innovation

    Andrea Hill
    8 Mar 2014 | 7:33 pm
    This session, which was quickly renamed “Awesome combos” by the panelists, was described as follows: Some of the most transformative new ideas and products are being created in both the skunkwork labs of tech giants and by digital artists, hackers, and other collectives; and in some instances the two sides are joining forces. The thread that connects these two seemingly opposite walks of life is the concept of combinatorial creativity: the idea that the most revolutionary, earth-shattering innovations are born as the result of collaboration and assimilating other great ideas into…
  • The Maker Movement, Creativity and Artifacts

    Andrea Hill
    8 Mar 2014 | 9:03 am
    I was just perusing the SXSW Bookstore, and lots of the content was of interest. Yet there were only a few I considered purchasing the hard-copy of. One was Show Your Work by Austin Kleon. The book is a square shape, and it doesn’t read like a “normal” book. The pages seem scrawled, like the touch of the creator can be felt. As I turned it in my hands, I wanted to own this book, not simply consume its message. I’ve always been a voracious reader, and going on vacation often involved packing at least 2-3 books to offer choice and be sure I didnt run out. I now just tote…
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    We Are Social

  • BNP Paribas’ Virtual T-Break

    Camille Jouneaux
    18 Dec 2014 | 8:01 am
    Last month, BNP Paribas hosted the BNP Paribas WTA Finals in Singapore, which featured the world’s best female tennis players including Martina Navratilova, Serena Williams and Simona Halep. During the tournament, BNP Paribas wanted to offer a special, different experience for its VIPs- something its guests would have never experienced before. It needed to highlight BNP Paribas’ commitment to both innovation and tennis through its We Are Tennis brand. We Are Social was asked to help the bank achieve its goal. Our solution was the Virtual T-Break: a digital tennis game with futuristic…
  • #SecretSantaSacrifice: Supporting Age UK

    Rhoda Sell
    17 Dec 2014 | 8:06 am
    Secret Santa, the long-standing office tradition of buying awkward novelty gifts for someone you don’t really know. This year we wanted to find a better way for you to spend that fiver and do a Christmas good deed. And so we created #SecretSantaSacrifice. The idea stemmed from our ‘Innovation for Good’ principle, ensuring that when we put time and money into developing ideas outside of client briefs, we also try to make a positive difference. We were looking for a seasonally apt cause to lend our help to. And we found a good one. We learned that fuel poverty means older people…
  • Spoiler Foiler wins at Eurobest

    Rory McClenaghan
    16 Dec 2014 | 8:16 am
    TV consumption is changing; we now watch what we want, when we want. But with that freedom comes the risk of seeing irritating spoilers on social media before you’ve watched the latest episode of your favourite show. This was the inspiration for Netflix and We Are Social’s Spoiler Foiler campaign, which picked up a huge accolade this month, winning bronze in the Interactive: Publications & Media category at the Eurobest Awards – one of the biggest awards celebrating the best in digital, print and outdoor campaigns in Europe. If you’re a Breaking Bad fan, it’s likely you’ll…
  • We Are Social’s Monday Mashup #241

    Nick Mulligan
    15 Dec 2014 | 8:36 am
    Facebook’s new CTA buttons for pages Facebook has added several call-to-action buttons for page owners: book now, contact us, use app, play game, shop now, sign up and watch video. Dollar Shave Club, which has been using the functionality in beta, has said that it saw a 2.5x higher conversion rate in a three-week test, and that’s in a cutthroat market. You know, because they make razors. Facebook updates publishing and insights tools Facebook has added a set of new publishing tools and insights. The first is ‘interest targeting’, which allows pages to target content to…
  • More Mobile Connections Than People

    Simon Kemp
    12 Dec 2014 | 3:01 am
    This month’s Digital Statshot – the third in We Are Social’s on-going series – brings another set of impressive numbers for Social, Digital and Mobile around the world. Mobile This month’s key headline relates to mobile, with GSMA Intelligence reporting that the number of active mobile subscriptions now exceeds the total world population. The site reports that there are now 7.324 billion active mobile subscriptions around the world, which is 44 million more than the total world population as reported by Worldometers. However, it’s worth remembering that…
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    tcapushnpull.com

  • Now Hiring: Social Media Coordinator, The Cyphers Agency

    The Cyphers Agency
    11 Dec 2014 | 9:10 am
    The Cyphers Agency is seeking a passionate, creative, and fun-loving Social Media Coordinator to serve as an integral member of our lean, mean word-of-mouth marketing department. The Social Media Coordinator will create great content for the web, implement social media marketing campaigns, and manage online communities. All our team members do lots of heavy lifting when it comes to developing brand messaging, strategizing integrated marketing plans, brainstorming wild and crazy campaigns, and all in all creating great advertising. Essential Responsibilities: Support the Digital Marketing Team…
  • New Facebook Privacy Tool

    Sarah Irish
    5 Dec 2014 | 11:59 am
    Via: Facebook.com Surprise, surprise – Facebook is updating their policies again. You might have heard, as of January 1, 2015 Facebook will be sending each of their users a long email outlining new privacy settings and an interactive user tool called Privacy Basics. The new tool will allow users to effectively pick and choose who sees their content, and which ads they are served. This initiative comes in the middle of several yearlong debates over Facebook’s privacy capabilities for its users. Facebook is the world’s largest social media platform with just around 1.5 billion active…
  • Why I am Thankful to be in Social Media

    Sarah Irish
    25 Nov 2014 | 8:03 am
    VIA: http://bit.ly/1vJYHaC Tis the season to be thankful, and today I am reflecting on all of the things I am grateful for as a social media manager. It is easy to get caught up in day-to-day humdrums, but there are a lot of little things that make my job and social media really great! Variety – Everyday I get to go to work and I have no idea what is in store for me. I work with clients that range from CPG to franchises, to non-profits. Each day is a little different and I am thankful to not feel the complacency caused by a monotonous job. Gratification – One of the best things about in…
  • This Week in Social Media Nov 7-14

    Sarah Irish
    14 Nov 2014 | 1:32 pm
    Well, stuff happened on the Internet this week. It’s a lot to keep up with, but I am going to give you the low down on the 4 things you absolutely should know. I will list them in order by least to most important for your convenience. 4. Dr. OZ Gets Destroyed On Twitter: It comes as no surprise to anyone that Dr. OZ is a bit of a sham. But, the Twitter sphere took no mercy when they lit him up earlier this week when he tried to host a Twitter Chat. People took the opportunity to ask Dr. OZ outlandish questions about his practices and his show. Needless to say it didn’t go over that well.
  • Seriously, Why Does Google+ Still Exist?

    Anna Forbes
    6 Nov 2014 | 6:29 am
    For many marketers (myself included), Google+ is pretty frustrating. No matter what Google says, it just feels like a waste of time and money because NO ONE is on it. They can tout their millions of users, but at the end of the day, Google+ will never be a platform that offers anything close to what Facebook, Twitter, Instagram, Pinterest and others do. It just doesn’t have the consumer engagement opportunities that brands need to be competitive. But the fact is, Google+ will live on because Google owns the internet and Google says so. But never fear,Google+ does still have a purpose for…
 
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    Social Media Network - Marketing

  • It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media

    13 Dec 2014 | 6:18 am
    Here is a scenario:On your Facebook Home Page Feed  - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. Moreover an Interaction will enable it to go higher on Network Feed. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ?. How about another Sign That shows – ‘I Have Read This, I Am Concerned’.  I work as Freelance Social Media Network Online…
  • The New Facebook Policy Can Get Your Existing Facebook Page 'UnPublished ' - Social Media

    4 Dec 2014 | 1:19 am
    The New Facebook Policy Can Get Your Existing Facebook Page 'UnPublished 'Facebook has recently updated its Policy, Terms and Conditions. If your Facebook Page does not adhere to the New Facebook Policy then you will be receiving this message:Once you go on your 'UnPublished Page' you get to see the below:You have a good chance to 'Appeal' to Facebook and get your Page 'Publish' again....All the best though...I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • How To Plan Your Movie Marketing On Social Media

    30 Nov 2014 | 7:25 am
    Social Media should be a part of your Film Marketing and Launch Plan. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. Social Media is not to be seen as an isolated one - off case. You need to streamline the entire Marketing Activity across all Platforms be it Hoardings, Ads, Events, Social Media and so on.Below are the quick steps that you need to take while Planning for Your Movie on Social Media:…
  • Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

    14 Nov 2014 | 10:45 pm
    Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.There are some consistent traits that make Organic Posts feel too promotional:Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that…
  • Your Content Solution In Social Media

    6 Nov 2014 | 8:07 pm
    The Never Ending Problem in Social Media = ContentThe Never Ending Solution To This Problem = UGC [User Generated Content]  Smooth Maneuvering Skills [With The Admin]  I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 
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    Social Media Consultant, Paul Sutton

  • Everything is Dead!

    Paul Sutton
    16 Dec 2014 | 12:32 am
    Social media is dead! announces Ofcom. PR is dead! proclaims Robert Phillips. SEO is dead! screams Business2Community. Man, what a crappy state of affairs. Three industries wiped out, just like that. 2015 looks like it’s going to be one hell of a shitty year, huh? Happy Christmas your arse, I pray God it’s our last. Only…it’s not. Take the sensationalist headlines created last week around data from Ofcom reporting that UK social media use dropped by 9% in the last 12 months. What about Instagram? Use up. Vine? Use up. Snapchat? Use up. Google+? Err… The truth is that social…
  • A Masterclass in Influencer Marketing [case study]

    Paul Sutton
    11 Dec 2014 | 3:43 am
    Image Credit There have been books written on influencer marketing. Long and complex books. Books that talk about context, strategy, the buying cycle, monitoring, evaluation, ROI and much, much more. In this post, I’m going to save you the time of reading them* with one, powerful example. Emily Leary is one of the very top parent bloggers in the UK. In the two and a half years since she launched A Mummy Too, she’s established herself as the go-to person for all things family and food. On Tuesday, she received this tweet: @AMummyToo Hi Emily. We just had a go at making your filo quiches!
  • When PR Stunts turn into PR Disasters

    Paul Sutton
    1 Dec 2014 | 2:16 am
    Image Credit PR stunts are notoriously risky. By their very nature, as the risk increases, the potential reward increases. But so does the chance of something going wrong. At one end of the scale, the risk is simply that the stunt will flop and won’t generate any publicity. At the other is the potential for the stunt to completely backfire, resulting in a crisis situation. BassBuds has found itself in the latter thanks to the pitch invasions at the Tottenham Hotspur v Partizan Belgrade match last week, and has been forced into fending off massive public criticism and publishing reactive…
  • Are these the Worst Promoted Tweets Ever?

    Paul Sutton
    27 Nov 2014 | 2:33 am
    “Is this actually real?!” That was my response when a friend of mine, Stephen Waddington, tweeted a screen grab of a promoted tweet that had appeared in his timeline on Sunday. And as promoted tweets go, it’s a gem. At the time, I laughed and shrugged it off. Until Monday, when another friend, Michael Taggart, retweeted this:. Instant relief for itchy bums. Guaranteed to soothe anal itching or your money back. http://t.co/rTm5mveIq7 https://t.co/oWTA4GfhTT — Analcare Cream (@analcare) October 7, 2014 And now I can’t decide whether the Twitter profile for Analcare…
  • Does Sainsbury’s Christmas Chocolate Leave a Bitter Taste in Your Mouth?

    Paul Sutton
    17 Nov 2014 | 4:16 am
    Image Credit Christmas TV advertising isn’t generally intended to be divisive. The aim is to make you feel all warm and fuzzy about a brand or a store so you go out and buy a shedload of festive stuff from them. But this year’s Sainsbury’s advert has seriously divided opinions. Over the weekend I encountered not one but two two heavy debates about it on Facebook from two unrelated friends. One post had 49 comments; the other 36. Both linked back to a piece in The Guardian that offers the opinion that the ad is “a dangerous and disrespectful masterpiece”. Complaints have flooded in…
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    Pam Marketing Nut

  • 15 Things Smart Marketers Never Do on Facebook

    Pam Moore
    15 Dec 2014 | 10:32 pm
    It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014. 864 million daily active users on average 703 million mobile daily active users on average 1.35 billion monthly active users 1.12 billion mobile monthly active users As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow…
  • Your Child’s Online Reputation is in Your Social Media Hands!

    Pam Moore
    12 Dec 2014 | 12:18 am
    We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who knows where else! 5. Parent takes photo of messy room, wrecked car or mad teen. 6. Parent posts photo and/or another frustrated status update to Facebook. 7. Parent and child go about their life. They make up, forgive one another and forget about situation. 8. Parent…
  • Want Real Social Media Business Results? Stop Being Impatient!

    Pam Moore
    10 Dec 2014 | 8:14 am
    Patience is one of those words that many business and marketing leaders struggle with. It’s natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying… “good things come to those who wait.” But does it? Do we really need to wait? I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being “patient” doesn’t necessarily mean you…
  • Zoom Content Marketing ROI with this Content Asset Inventory Worksheet

    Pam Moore
    8 Dec 2014 | 7:36 pm
    Is your content and digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date. Wouldn’t it be…
  • Twitter and Tweet Chats in a Nutshell

    Pam Moore
    5 Dec 2014 | 9:14 am
    You’ve heard the words… Twitter chat, Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them.  You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.” For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships,…
 
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    Jessica Malnik

  • #ProductBuild Series: Battling My Inner Demons And Overcoming The Dreaded Comparison Trap

    Jessica Malnik
    16 Dec 2014 | 11:14 pm
    In the first post of this series, I talked about turning this crazy idea I have had swimming around in my head into an actual, executable plan. Since then, I have been working on fleshing out my course outline and starting the task of writing all the content. Sign up to follow my journey here.  To be brutally honest, it’s been going slower than I thought. In my head, I keep trying to make excuses for why that is. Not enough time? That’s a cop-out excuse, because there is never ever going to be enough time. In order to accomplish something, I just have to prioritize it better. Or, I…
  • Introducing #ProductBuild: Why I’m Creating My First Digital Product And Documenting The Process From Start To Finish

    Jessica Malnik
    30 Nov 2014 | 12:46 pm
    I have been using this blog as a testing board for my ideas- both good and bad- since I started it back in early 2010.  My ideas and writing style have evolved since. I have come to realize that ideas are cheap and action is the only thing that matters. Anywhoo, I had an idea swimming around in my head for a digital product for quite some time. I started to talk more publicly about this idea with a few trusty friends, who started to encourage me to build it. (And, one particular person who encouraged me to write about it. Looking at Jess Lawlor in particular). And now, it’s time for…
  • 4 Community-Building Lessons From A Couple On A Cross-Country Quest

    Jessica Malnik
    5 Nov 2014 | 10:56 pm
    There’s a certain amount of community management that can’t be taught. It can only be learned through different experiences. Both directly managing a community and by all the encounters you have in just your day to day life. Some of the best things I have learned or just through the random encounters with people I meet. This brings me to a couple, The Padgetts, I met over the summer.  Heath Padgett and his wife Alyssa were driven by adventure. They aspired for a life rich with learning, community and service. These are high-level goals that drive so many of us. However for most people,…
  • Feverbee SPRINT Recap: 6 Key Takeaways For Community Managers

    Jessica Malnik
    2 Nov 2014 | 11:20 pm
    Four days later, my brain is still on the brink of exploding after attending Feverbee’s first SPRINT conference. This event excelled in every way possible from the caliber of speakers, to a ridiculously large amount of actionable tips and the quality of other attendees.  I’ve never learned so much in a two-day time period or gotten so many actionable nuggets and tips to apply. It would be impossible to break down all the top takeaways from this event, but I’ll outline six of the biggest stand-outs. As a community manager, you aren’t alone on a lifeboat in the middle of the Pacific…
  • The Number 1 Mistake You Are Probably Making When Growing Your Online Community (And How To Fix It)

    Jessica Malnik
    19 Oct 2014 | 10:40 pm
    Every community has lurkers. They usually average between 60-80% of all members. That’s a significant chunk no matter how you slice it. No matter how great of a community manager you are, you will never get even half of these lurkers to be regular, active contributors. So, why does just about every community manager (including myself) obsess at some point in time over the next tactic or full-blown strategy to convert more lurkers into active contributors. All you are doing is thwarting your community’s growth by obsessing over the wrong tactics and metrics. By catering all your…
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    blogs.pisocialmedia.com

  • Do you really care about Customer Personas?

    pismadmin
    2 Dec 2014 | 7:55 am
    Yes and no. Finding your target audience is the key to success of any social media agency. CEOs, CFOs, CXOs and pretty much any decision maker of multinational companies and major brands form the core of it. So, reaching them on time and pitching your services is your key to achieving success in the business. The first step would be to ensure whether they already have a strong social media presence. Depending on that, you can either approach them with a proposal for a complete social media solution, or, the management strategy for individual campaigns. However, before you can do all that, you…
  • Microblogs and Social Networks – 2015 and Beyond

    pismadmin
    2 Dec 2014 | 7:50 am
    In 2015, shotguns will trump rifles, says NYTimes bestselling author Jay Baer. And he isn’t even talking about the hunting season. A “rifle” means focusing on a single platform, while a “shotgun” approach is spreading out and being everywhere, within reasonable limits, of course. For long, the rifle has been really popular, thanks to Facebook and its billion-strong audience. However, that’s changing. Five years ago, Instagram, Vine and Pinterest didn’t exist, and Tumblr was barely a blip in the radar. Today, they are where all the “cool kids” hang out….being cool! I…
  • What makes Influencers so “sought-after” these days?

    pismadmin
    2 Dec 2014 | 7:27 am
    No longer do bloggers live behind the screens, in dark rooms with many-a-cup-of-coffee as their constant companion. An entire new breed of “influencers” have made their way into the toolkit of the modern-day marketer. To be honest, influencers are actually similar to celebrity endorsers. Just their size of audience is smaller and niche, which suits marketers, just as well as so is their price tag! Three words that define a influencer: Credibility Persuasion power and Reach Influencers that influence me: In social media, two long-standing influencers who I follow very closely are Guy…
  • A Tale of Social Media Crisis Mismanagement

    pismadmin
    2 Dec 2014 | 7:05 am
    Fighting fire with fire is passé, especially if what’s burning is your brand’s reputation. Facing a PR crisis is something all brands have to go through at some point. Social media at such times can be both a boon, or a curse. Handle the situation and your responses with tact and you could diffuse it far faster and more effectively than any PR piece can. Mishandle it, however, and people will hear about it, and share it, because everyone loves a good “riches-to-rags” story. A recent experience on crisis management is a case-in-point. As we monitored the social media buzz of a large…
  • Is Blogging Still Relevant? You Bet!

    pismadmin
    2 Dec 2014 | 6:51 am
      What goes around comes around, and sometimes it comes around fast enough to make your head spin. Remember when everyone was spelling the death of blogging because “no one reads long-form content anymore”? Cut to 2014 it just sounds quaint. Bloggers (and yes, vloggers are bloggers too), are now online celebrities, with the ability to endorse a brand or a new product with a single review or an appreciative tweet. Conversely, bloggers can also break a brand, so no wonder they are being courted by brands to provide their stamp of approval on everything from leather pants to kids’…
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    Smedio - Business Ideas Worth Sharing

  • How to Build Customers’ Trust and Boost Online Sales

    Douglas Idugboe
    18 Dec 2014 | 9:57 am
    Share on FacebookShare on TwitterE-mail Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales lost in sales, worldwide. According to Paypal, 86% of American did their Christmas shopping online last year. The trend might not be different this year, if not better. How many of these…
  • 20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

    Tracy Vides
    15 Dec 2014 | 11:51 pm
    Share on FacebookShare on TwitterE-mail With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers. This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems). Bigcommerce predicts global B2C ecommerce market will hit record growth in 2015, with revenue of around $2 trillion. According to a study conducted by Emarketer.com, Asia-Pacific is likely to become the top region for ecommerce sales…
  • Know Your File Types and When to Use JPEG, GIF, and PNG (infographic)

    Douglas Idugboe
    10 Dec 2014 | 1:17 am
    Share on FacebookShare on TwitterE-mail Digital images fill up our inboxes, take up computer memory space, and take time to load on a webpage. While we’re all familiar with the various types of photo extensions, do you know when (and why) it’s best to use a .jpeg, .gif, or .png? The team at WhoIsHostingThis is giving us the full run-down, along with some useful info and fun trivia on these file types, in their newest infographic. Source: WhoIsHostingThis Share this to share your insight with others. Share on FacebookShare on Twitter The post Know Your File Types and When to Use…
  • Financial Tips for Start-Up Businesses

    Ivan Serrano
    8 Dec 2014 | 11:39 am
    Share on FacebookShare on TwitterE-mail Financial tips are craved by start-up businesses. Why? Many people daydream about starting their own business and the idea of entrepreneurship has become even more attractive in today’s relatively flat job market. But starting your own company isn’t for the faint of heart. Not only will running the company demand a great deal of time, it isn’t necessarily guaranteed to be successful as 50 percent of companies fold in 5 years. These tips can help you bring your business to life and keep it in the black. Ensure the Need for Your Product…
  • How to Become an Instagram Guru for Business [infographic]

    Ivan Serrano
    3 Dec 2014 | 11:56 pm
    Share on FacebookShare on TwitterE-mail Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently the app has over 200 million active monthly users who actively visit the site multiple times per day. This is due in part to its seamless integration with mobile devices and relatively straightforward and intuitive…
 
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    ReelSEO Video Marketing

  • The Ultimate YouTube Video Description: A Reel How-To Guide

    Carla Marshall
    18 Dec 2014 | 1:03 pm
    A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.
  • How-to Record an Online Video Interview in Google Hangouts [Creators Tip #173]

    Carla Marshall
    18 Dec 2014 | 9:04 am
    Google Hangouts are a great way to record a video interview with multiple participants. You can record in private and then publish straight to your YouTube channel within the hour. We show you how, in this week's Creator's Tip.
  • How-to Get the Most YouTube Video Views Via Facebook [#TubeTalk #54]

    Dane Golden
    17 Dec 2014 | 9:48 am
    How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.
  • 2014 ALS Ice Bucket Challenge Results: Biggest Video Meme EVER!

    Carla Marshall
    17 Dec 2014 | 8:11 am
    The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.
  • Hey YouTube! Why Make it So Difficult to Share Video Ads?

    Contributor
    16 Dec 2014 | 8:18 am
    Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
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    gabycastellanos.com

  • Llega la Publicidad a Instagram o como no hacer videos en Instagram

    Gaby Castellanos
    24 Nov 2014 | 2:08 pm
    Antes de contaros mas a detalle el tema, miremos las 1ras publicidades:                 Definitivamente unos son simplemente videos/ads de 8-15 sgs, y los otros son pensados para el medio. Conozco videos de usuarios/marcas mucho mas creativos y mas aplicados a la forma de visualizacion del usuario que estas […]
  • Como organizar mi newsfeed en Facebook, o como ver lo que a mi me da la gana en FB

    Gaby Castellanos
    21 Nov 2014 | 6:46 am
    A pesar de que creemos que lo sabemos todo, a veces la mayoria de las palabras referidas a Facebook son erroreas. Es decir, no sabemos bien como utilizarlo. Tiene tanto para custumizar que a se nos escapa de las manos. Ayer despues de escribir el post sobre : “Por que la gente no ve mi […]
  • ¿Por que la gente no ve mi contenido en Facebook? O como nombrarle la madre a Mark.

    Gaby Castellanos
    19 Nov 2014 | 6:20 pm
    Facil pregunta con muy dura respuesta. La quereis en serio? Yo os la doy, pero despues no me odies. Advertidos. Porque no es bueno. Asi de simple. Y de verdad, lo siento mucho, pero mucho. No quiero que salgais de aqui ofendidos, o dolidos, y diciendo: Y esta? quien se cree para decir esto? Aparte […]
  • El Nuevo Algoritmo de Facebook o como desenmascarar Gurus, Expertos y Agencias de Social media

    Gaby Castellanos
    8 May 2014 | 9:05 am
    Creo que soy una de las pocas personas a las cual los cambios de Facebook le han beneficiado. Durante años lo he dicho y repetido tal cual loro: “En Facebook lo que importa es cuan bueno es tu contenido como para compartitlo como tuyo (en tu timeline)?” Esa es la importancia que le da Facebook […]
  • Caso Venezuela: La verdad de las fotos fakes/falsas

    Gaby Castellanos
    3 Mar 2014 | 12:50 pm
    No habia publicado antes este post porque sentia que de alguna manera me iba a perjudicar ( lo hable con mis amigos influyentes y pensaron lo mismo, lo tengo preparado desde el 22/02/2014), pero de verdad, teneis mas clara mi posicion que nadie, mi twitter, mi facebook, mi instagram gritan por si solos, con lo […]
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    Social4Business

  • How to Get New Subscribers With Joint Ventures

    Kathy Colaicovo
    11 Dec 2014 | 12:00 am
    List Building Ideas When you think of JV (joint venture) partners, you usually think of partners endorsing each other’s products for a commission. This is definitely the case, but in the world of internet and online marketing many people also look to Joint Ventures as a way to build your email list. You have to […] The post How to Get New Subscribers With Joint Ventures appeared first on Social4Business. Related posts: How do You Build Your Email List of Subscribers? 5 Benefits of using Twitter for Business Top 3 Elements to Build a Profitable Email List
  • 5 New Ideas for Image Content in your Online Marketing

    Kathy Colaicovo
    4 Dec 2014 | 12:00 am
    Images are the #1 social media content shared across all platforms. You cannot sign on to Facebook or Twitter without seeing images. Even LinkedIn has transitioned to allow more visual options within their platform. Why is this such a trend? The best answer I can give you is that it is fast and easy to […] The post 5 New Ideas for Image Content in your Online Marketing appeared first on Social4Business. Related posts: How to find ideas of what to Write in your Blog What’s Trending Online? Planning your Social Media Content
  • Would your Business Pay to use Facebook without Limitations?

    Kathy Colaicovo
    25 Nov 2014 | 12:00 am
    Facebook has made a few little changes again and one big one coming soon will once again affect the reach of your content on your Facebook Business Page. As of January 2015, Facebook will restrict the promotional content from business pages in the newsfeed of users. They will be bringing in “volume and content controls […] The post Would your Business Pay to use Facebook without Limitations? appeared first on Social4Business. Related posts: Why has Facebook Business Pages Reach Dropped Drastically? Facebook Business Profile Setup – the Big Question answered Use your Business…
  • Where to Find Images for Your Blog

    Kathy Colaicovo
    13 Nov 2014 | 12:00 am
    Now that you understand that images are an important part of each and every blog post, you might be wondering where you get photos and graphics for your posts. There are several places, paid and unpaid, where you can find just about any image you might need: Your own photos. The easiest place to find […] The post Where to Find Images for Your Blog appeared first on Social4Business. Related posts: Why Add Images to Your Blog? How to Add Images to your Blog Posts Share those Images on Twitter too!
  • How to Add Images to your Blog Posts

    Kathy Colaicovo
    6 Nov 2014 | 12:00 am
    How to add images and photo’s to your blog post, to help your message stand out! Go surf the internet and look at what catches your eye on websites – in most cases it is an image drawing you in. They are eye catching but also play a strategic piece in getting people to be […] The post How to Add Images to your Blog Posts appeared first on Social4Business. Related posts: Why Add Images to Your Blog? Write Blog Posts that bring in Traffic to your Website WordPress Plug-Ins to make your Blog a Social Place
 
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    Prepare 1

  • How to Prepare to Have an Awesome 2015

    Blair Evan Ball
    12 Dec 2014 | 4:15 am
    Are you ready to make 2015 your best year ever? Was 2014 all that you had prepared and planned for? GETTING TO KNOW YOU How well do you know yourself? How well does your spouse or significant other know you? How well do friends and coworkers know you?   Let’s do a little exercise that when you’re both finished, you’ll know a good deal more about one another than when you started, and hopefully a little bit more about yourself. Pair off with another person, and read aloud the beginning of each sentence below then finishing it in his/her own way. “I live…
  • Mastering Your Time in Social Media

    Blair Evan Ball
    5 Dec 2014 | 3:55 am
    Do you find that there are not enough hours in the day? Do you wish you could clone yourself? Throw in keeping up with Social Media and all it’s constant changes. Finding, curating, creating and pushing out content daily for yourself and or company can leave you reeling. Yet it doesn’t have to be that way. The world in which we live produces information overflow. According to a recent study by IBM, we process more information in one year than our forefathers did in their lifetime. Yet, some blaze through this information, and still accomplish more in one day than most do in a…
  • The Iron Law of Social Media Success

    Blair Evan Ball
    26 Nov 2014 | 8:59 am
    Do you desire to succeed? Did you know there are laws at work that provide you the success you are seeking? Have you heard of the Law of Cause and Effect?  This is the foundation principle of modern thought. It says that for every cause, there is an effect. Everything happens for a reason. Nothing happens by accident. This law says that, even if you do not know the reason why something happens, there is still a reason that explains it. SUCCESS PRINCIPLES Here is one of the most important of all social media marketing success principles: “If you do what other successful people do, you will…
  • Facebook Takes on LinkedIn

    Blair Evan Ball
    21 Nov 2014 | 3:55 am
    Are you on LinkedIn? How about Facebook? Do you consider these social media platforms performing the same functions? The obvious answer is no, but that’s about to change. We see LinkedIn as a professional job network, a place to network for B2B. LinkedIn has the highest average income of all social media platforms, all Fortune 500 companies have a presence on LinkedIn. We see Facebook as a place to look at friend’s selfie’s, trips people have taken, generally what is going on in their personal life, and hopeful not post too many embarrassing photos. As we know Facebook went…
  • How Specialized Knowledge Leads to Social Media Success

    Blair Evan Ball
    14 Nov 2014 | 4:05 am
    Do you possess general knowledge? What about specialized knowledge of social media? KNOWLEDGE will not attract money and success, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that “knowledge is power.” It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end. ALWAYS BE LEARNING…
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    Wakeman Agency

  • Happy Holidays at the Centre for Social Innovation

    wake101
    17 Dec 2014 | 9:06 am
    As a founding member of the Centre for Social Innovation (CSI) in NYC, The Wakeman Agency was delighted to attend CSI’s annual holiday party on December 11, 2014. It’s a joy to share space with keep reading
  • 2014 Public Relations Society of America Gold Medal Winner

    wake101
    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    wake101
    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
  • Positioning – To Thine Own Brand Be True

    wake101
    11 Aug 2013 | 5:28 pm
    During a recent outing with a friend, the conversation turned to business. She has been a huge supporter of The Wakeman Agency and was truly excited that we had made to the 10-year mark. We keep reading
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    The Brainchild Group

  • Huge Google Algorithm Update Identified: Check Ranking Immediately

    Aaron Schoenberger
    5 Dec 2014 | 12:53 am
    Our research indicates that Google has rolled out a major update to their search engine algorithm that affects not only organic ranking, but also map listings. We advise all businesses and SEO companies to check ranking immediately.
  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
 
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    Digital Pivot RSS News Feed

  • Facebook Introduces Privacy Basics Page

    Jessica Cherok
    19 Dec 7680 | 6:16 am
    Summary: Facebook finally released a helpful privacy tool. The new page, Privacy Basics, will actually help you understand privacy settings. The social media giant has long been criticized for its lackluster privacy safeguards. Historically, the controls have been difficult to find and cumbersome to understand. Even better, the new explanation is not simply limited to what your friends can see, it also includes what advertisers have the ability to see about you.
  • DIY Pro-Level Animated Videos with GoAnimate

    Jennifer Graber
    19 Dec 7510 | 6:18 am
    Summary: In a busy and cluttered world, it can be challenging to tell a story. Important details can be overlooked simply because something else caught your eye. Call it a case of "oh, look, something shiny!" It is usually those missed details that are meant to connect the audience to the story.
  • Facebook for Work Coming Soon

    Jessica Cherok
    19 Dec 3987 | 6:16 am
    Summary: In yet another move to be the only place you visit online, Facebook has created a network for coworkers to collaborate. Facebook at Work allows users to share work documents and chat, but keeps the work-related network separate from your personal Facebook profile. Facebook at Work hopes to compete with similar services such as Google Drive and Microsoft’s Office.
  • Twitter to Track Your Apps

    Jessica Cherok
    19 Dec 3326 | 6:17 am
    Summary: Twitter wants to be the best Twitter it can be to you. Part of being the best for you means Twitter has now decided to track what apps you download in order to better understand what you like. The new app update keeps tabs on what apps you download to your device. According to the announcement, Twitter is using this new feature...
  • Instagram Update — New Filters and Features Added

    Jennifer Graber
    18 Dec 2014 | 5:27 am
    Summary: Just like Sirius Black did his 12 years of waiting in Azkaban, we, too, have done our waiting. Only it was a matter of two years, not 12. And the waiting was done in social media purgatory, not a prison full of dark wizards and witches. Nonetheless, we did our waiting and the time has finally come. Instagram users rejoice! The photo-sharing app has finally added new filters and features.
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    Buzzom

  • HP Launches New Enterprise Infrastructure Technology to Drive Positive Business Outcomes

    Pawan Dhl
    18 Dec 2014 | 11:09 am
    India, 18 December 2014 — HP today unveiled new enterprise products and services that will enable customers to transform operations across the data center to enable growth, improve profitability and increase business agility. Infrastructure is the foundation for the rich, impactful next-generation applications, web services and user experiences that are enabled by trends in big data, cloud, mobility and security. As the business requirements for infrastructure multiply at an exponential rate in coming years, a strong foundation will be more important than ever to help customers compete…
  • Mindtree becomes the world’s first Bluetooth Smart 4.2 IP provider

    Pawan Dhl
    18 Dec 2014 | 11:06 am
    Bangalore (India), December 18, 2014: Mindtree, a global technology services company, announced the qualification of its Bluetooth Smart IP for version 4.2. Mindtree has been a leading provider of Bluetooth Intellectual Property solutions over the last 15 years and this qualification is the most recent in its long list of Bluetooth IPs. Bluetooth Smart version 4.2 focuses on stronger security and privacy, faster data rates and better power efficiency. It heralds a new wave of Bluetooth products and will accelerate growth in emerging categories such as wearables, smart homes, connected…
  • Trend Micro Announces Strategic OEM Agreement with HP

    Pawan Dhl
    18 Dec 2014 | 10:59 am
    New Delhi, December 17, 2014 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in security software and solutions, has signed a strategic OEM agreement with HP to help enterprises combat advanced targeted threats and custom malware. The HP TippingPoint Advanced Threat Appliance (ATA) family of products leverages the power of Trend Micro™ Deep Discovery to provide customers with a single, integrated solution for detection and enforcement. The solution identifies malware through static, dynamic and behavioral techniques to block and neutralize threats before critical…
  • Intex Technologies honored at the 17th Edition of CMDA IT EXPO, Pune

    Pawan Dhl
    18 Dec 2014 | 10:51 am
    India, 15th December 2014: Intex Technologies, one of the fastest growing IT companies in India has concluded its participation in 17th edition of the CMDA IT Expo held from 11th to 14th December, 2014 in Pune. The company won the “Viewer’s Choice Award” basis the great appreciation for its offerings by the visitors. The theme of the IT EXPO was ‘Get IT smartly – touch IT live’. Intex Technologies displayed its wide range of Aqua smartphones, LED Television, IT accessories and networking products during the expo. The association with this IT Expo aimed to raise awareness of its…
  • ASUS Republic of Gamers Announces G551JK

    Pawan Dhl
    16 Dec 2014 | 8:57 pm
    New Delhi— ASUS today announced the Republic of Gamers (ROG) G Series G551 gaming laptop. This new G Series modelrepresent a performance leap over their predecessors, with up to Intel® Core™ i7 processors and enthusiast-grade NVIDIA® GeForce® GTX™ graphics for the horsepower to drive today’s games smoothly at their highest settings.This G Series laptop exhibits visual prowess with wide-angle IPS displays, and provide gamers with Full HD visuals. There’s also 4K/UHD-ready TrinityDisplay output for multi-monitor gaming or multitasking. The distinctive G Seriesdesign features a…
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    Sean Clark

  • 10 Business Books To Add To Your Christmas Reading List [PODCAST]

    Sean Clark
    13 Dec 2014 | 3:16 am
    Episode 50 of The Small Business Marketing Report Podcast Robert & Sean review books from their latest latest reading list. With something for everyone, everything from productivity to creative writing, some old and some very new releases. There’s sure to be something in here that will inspire you to improve your business or widen your knowledge. And there’s even a bonus pick at the end of the show from Sean! Sean’s Reading List 7 Habits of Highly Effective People – Stephen Covey Getting Things Done – David Allen Virtual Freedom – Chris Ducker The…
  • Optimising your Website for the Search Engines: A Practical Guide

    Joe Cox
    11 Dec 2014 | 8:27 am
    It’s a long established fact that any business or budding entrepreneur should have a website in the 21st Century. But just having a website isn’t enough these days. You need to make sure it’s as good as it can possibly be and not just in the way it looks. With competition fierce across so many sectors it’s important that your website is optimised for the search engines as well as your site visitors. There are many SEO ranking factors and optimising your website is the first step in any SEO campaign. To help you, we’ve put together a checklist for website owners at all levels.
  • Getting Started With Twitter Ads [PODCAST]

    Sean Clark
    29 Nov 2014 | 9:58 am
    Episode 49 of The Small Business Marketing Report Podcast Sean & Robert discuss some of the ways you can use Twitter Ads to reach your audience and make your social media marketing more effective. We always tend to look at Twitter as the marketing channel that business can leverage for free. But with the vast amount of content now being distributed through Twitter it’s becoming tougher to get noticed. Sometimes it may be more effective to set a budget and use the targeting features that Twitter has to offer with its paid advertising tools. Listen in to the show, and if you have any…
  • A Measurable ROI From Social Media With Facebook Ads [PODCAST]

    Sean Clark
    14 Nov 2014 | 3:03 pm
    Episode 48 of The Small Business Marketing Report Podcast With organic reach on Facebook declining at a rapid rate is it still worth spending time on the platform? We think so, but with a different focus. Stop trying to do Facebook for free. Instead, leverage Facebooks’ unique user data and produce highly targeted ads to drive traffic to your website. Sean & Robert discuss how they use Facebook ads to generate sales and leads. And how you can do the same. Robert has a great guide to Facebook Ads and these tips from Simple Measured can help ensure your updates deliver the return…
  • Planning A Successful Email Marketing Campaign

    Rebecca Miller
    4 Nov 2014 | 2:30 am
    Email newsletters are a great way to keep in touch with your customers Email should form the part of any content marketing campaign. Unlike other distribution models for your content such as Social Media and Search Engine Optimisation, with email you remain in control of the platform. Whilst Facebook, Twitter and Google may change their rules and have an impact on your ability to reach your audience. If you have someones email address and permission to email them, you can decide how often and what exactly what you want say. So what constitutes a successful email marketing campaign? 1.
 
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    L2: Business Intelligence for Digital

  • Chanel Has Double the YouTube Subscribers of Dior

    Homa Zaryouni
    18 Dec 2014 | 2:09 pm
    In L2’s Insight Report: Fashion & YouTube, Chanel was clear winner. Not only does its YouTube channel have more views than any other in the study, it has double the subscribers of second most-viewed brand channel (Dior). Part of Chanel’s success is due to its fragrance business, and the video investments that accompany them. The ‘Marilyn and N°5’ ad has been viewed close to 13,000 times. Other Chanel fragrance videos come close; “Chanel N°5: The One That I want” was viewed approximately 8.500,00 times. In contrast, a video of the brand’s Spring-Summer Haute Couture show…
  • Fashion’s Omnichannel Strategy: Mostly Lip Service

    Homa Zaryouni
    18 Dec 2014 | 11:25 am
    In this new video, L2 researcher Leslie Elder says even though adoption of omnichannel features has increased among fashion brands, the category is largely paying lip service to the term. For example, while 25% of brands in the Digital IQ Index®: Fashion have at least one omnichannel feature just 10% are using them in combination. Stella McCartney and Coach have truly integrated their online and in-store inventory while other brands continue to use workarounds.  
  • Why L’Oréal is a Beauty Genius

    Homa Zaryouni
    18 Dec 2014 | 9:15 am
    L2 released its fifth annual Digital IQ Index®: Beauty today, and L’Oréal Paris topped the Index surpassing 84 U.S. Skin Care, Fragrance, and Color Cosmetics brands in the U.S. Beauty is a digitally savvy category, in which overall digital ad spend has increased 23% year over year. So how did L’Oréal climb to the top? – L’Oréal site traffic from display ads is 3x the Index average. – In the competitive arena of search, L’Oréal dominates all organic branded real estate. – Its Makeup Genius app is one of the few color-finders with accuracy. It shows a commitment…
  • Tommy Hilfiger Most Personal on Email

    Homa Zaryouni
    17 Dec 2014 | 3:20 pm
    It’s no longer a secret that email is one of the most effective digital marketing tactics. Email open rates have increased despite the rise in quantity, and email registers a 6.1% average conversion rate (2.5x that social media or display ads). Yet as the number of emails from brands continues to grow, they will need to be differentiated. L2’s Digital IQ Index®: Fashion looks at the top email senders in the category, and finds that the top sender of emails (Tommy Hilfiger) sends close to eight emails a week. Other brands are not far behind; Vince Camuto and Kenneth Cole send…
  • Winners & Losers: Linkedin, OTAs, Burberry, Grumpy Cat

    Homa Zaryouni
    17 Dec 2014 | 11:44 am
    In this episode of Winners & Losers in a Digital Age, Scott Galloway names Linkedin an overlooked winner due to its skyrocketing user-base and revenue. In fact, 24% of brands tracked by L2 advertise on Linkedin whereas just 23% advertise on Twitter. Korea is a winner because of outsized influence on societal and consumer trends in Asia. Early broadband initiatives have made Korea’s residents one of the most digitally savvy, and Seoul is hub of luxury sales. All reasons for brands to move headquarters and resources to Seoul in the next few years. Once disruptors, Online Travel Agencies…
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    Digital Diva

  • Christmas Parties Galore!

    Digital Diva
    14 Dec 2014 | 6:14 am
    This week I’ve been having lots of fun with Christmas get-togethers and parties. We (well, my husband) cooked for friends… @jamesdowsingreynolds making Crepe Suzette A video posted by Ally Dowsing-Reynolds (@digital__diva) on Dec 12, 2014 at 3:45pm PST   Our friend Liz threw a fab Christmas party called Sing For Your Supper. She made some really yummy food and brought in some carol singers.  Sing For Your Supper A video posted by Ally Dowsing-Reynolds (@digital__diva) on Dec 12, 2014 at 1:50pm PST Our work Christmas party was also this week which was a lot of fun…the…
  • Wanderlust Tag: My Life’s Travels…so far

    Digital Diva
    12 Dec 2014 | 4:37 am
    I haven’t done any blogger tags before, have always meant to but never got around to it. I spotted this the wanderlust tag on Makeup Savvy and it hit me just at the right time (I’m currently trying to book our Jan holiday, its taking ages to sort and I just want to go already!!) So in the meantime…. Where was your first plane to? I think it will have been to the South of France when I was around 4 years old. We didn’t have any foreign holidays after that, so the first plane journey I actually remember was when I was 18 years old going to Ibiza (cue lots of partying…
  • Man Behind The Curtain by Michael O’Hare

    Digital Diva
    10 Dec 2014 | 9:16 am
    We actually went to Man Behind The Curtain in Leeds earlier this year but the photos got lost in the dearth of my memory cards. I still wanted to show you what we had though because if you haven’t been already, you really need to go. Man Behind The Curtain is the new (ish-now) restaurant by chef Michael O’Hare. He used to run the celebrated Blind Swine in York where he quickly got a reputation for producing experimental and pretty damn amazing food. We went a few times and loved it. When Michael and his team closed the Blind Swine to seek out a new location, they went “on…
  • #DreamingOfSnow Giveaway: Tell me your snow story!

    Digital Diva
    7 Dec 2014 | 11:53 pm
    A few years ago the snow was just about good enough to sledge on and we went over to Chapel Allerton Park to see if we could make a few runs. It was a LOT of fun…here’s a quick snippet: Inntravel specialise in ‘slow holidays’…walking, cycling and snow breaks. I’m not likely to persuade the hubby to go on one of the walking holidays (he thinks a walk is only a good idea if you’re trying to get to somewhere!), but I might be successful with the snow. We would like to know your best snow story/memory (have you been sledging? had a great snowboarding…
  • Putting up the Christmas tree & going to see Penraevon

    Digital Diva
    7 Dec 2014 | 10:29 am
    Oh man……I am TIRED! Everyone around me keeps going down in a haze of colds and flu and I’ve fallen slightly too, but am largely hanging in there. Just. This is the time of year where your body is fighting off all manner of germs and it gets tired doing it. Timehop basically kept telling me this week that over the past 5 years at the time all I have done is moan about being ill! This year I’ve eaten better (more veggies) and taken more vitamins. It’s definitely made a difference, or it seems that way. Big love to all those that are currently battling bad colds.
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    ansarada » M&A News

  • Goldman Sachs and the Weinbergs

    Brett Cole
    18 Dec 2014 | 4:44 pm
    The name Weinberg and Goldman Sachs are inexorably linked. Two generations of Weinbergs have run the Wall Street firm. The first Sidney, joined as an assistant to the janitor, rose to become the firm’s chairman and was the most powerful financier in America. Sidney was FDR’s favorite banker. His son John with John Whitehead ushered Goldman […] The post Goldman Sachs and the Weinbergs appeared first on ansarada.
  • Morgan Stanley Australia steps out of Lazard’s shadow

    Brett Cole
    17 Dec 2014 | 8:03 pm
    For years Morgan Stanley and its Australian investment banking team has labored under the shadow of Lazard and its larger than life Australian chief executive John Wylie. Mr Wylie built a reputation as Australia’s preeminent investment banker. He helped advise on the biggest corporate takeover in Australian history, Wesfarmers’ $22 billion acquisition of Coles and […] The post Morgan Stanley Australia steps out of Lazard’s shadow appeared first on ansarada.
  • Vladimir Putin may play Scrooge to M&A bankers

    Brett Cole
    16 Dec 2014 | 8:20 pm
    Russia, said Winston Churchill, is a riddle wrapped in a mystery inside an enigma. For M&A bankers, Russia is not so much an enigma but a place that threatens to upend the best global deal market since 2007. The ruble’s collapse and questions over the ability of Russia’s biggest oil company Rosneft to meet its […] The post Vladimir Putin may play Scrooge to M&A bankers appeared first on ansarada.
  • M&A resolutions

    Brett Cole
    15 Dec 2014 | 8:41 pm
    New Year’s resolutions are never easy. They require goals to be set and commitments to be followed through. Still, resolutions, even in the M&A world, can be fun. ansarada, the only virtual data room specialized in M&A, asked its team what their 2015 resolutions were. As can be seen from this video, hilarity ensued. The post M&A resolutions appeared first on ansarada.
  • Dealmakers in Asia, Africa ramp up M&A due diligence

    Brett Cole
    14 Dec 2014 | 7:40 pm
    Virtual data rooms are an intrinsic part of the M&A and corporate finance landscape in the U.S., Europe and Australia. In some of the world’s fastest growing economies, virtual data room usage is nascent. Physical data rooms, rooms full of documents, are still common in China and Africa. Some deals are simply done with a […] The post Dealmakers in Asia, Africa ramp up M&A due diligence appeared first on ansarada.
 
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    Being Cheryl: Cheryl Harrison

  • Shit I did in November… and most of December

    Cheryl
    18 Dec 2014 | 1:17 pm
    Well shit, I was one month away from going an entire year without forgetting to post a monthly recap, which is probably the longest I’ve ever not forgotten to do something, and then November happened and was all “here’s a bunch of new clients and meetings and lol to your free time” and in between all those I managed to sprain my ankle by jumping off a couch in order to avoid walking in front of my boyfriend’s video game because I am a great girlfriend AND a dumbass. So yeah, now it’s December 18 and I never recapped November and I KNOW you’re, like,…
  • In which I interview a Power Ranger

    Cheryl
    4 Nov 2014 | 9:37 am
    I went to a press party the night before Wizard World’s Ohio Comic Con kicked off to pick up my press pass and as I was checking in the PR person was like “Do you want to interview Jason David Frank?” and I’m thinking umm I did not plan to interview Jason David Frank fka the Green Ranger lka the White Ranger and thus I have no idea what I would ask him but instead I said “Sure?” and she said “Cool cause he’s sitting behind you,” and she pulled out a chair for me and I sat down and awkwardly turned on my recorder and here’s the next…
  • Shit I Did in October

    Cheryl
    31 Oct 2014 | 7:52 am
    The number of Reese’s peanut butter pumpkins that I’ve eaten this month is a secret I’ll keep till death. …which will be caused by early onset diabetes from the roughly thirty six Reese’s peanut butter pumkins I’ve eaten this month. Shit I wrote here: Settlers of Catan Costume Playing Model Shit I wrote other places: 614 Magazine: Booze News Drink Up Columbus: Spirits savant changing Ohio’s liquor landscape Drink Up Columbus: Park Street Cantina boasts state’s largest whiskey selection Drink Up Columbus: Buckeye Lake bringing canned growlers to Central…
  • Settlers of Catan Costume

    Cheryl
    20 Oct 2014 | 10:50 am
    This year, instead of recycling the same Amy Pond costume I’ve worn for the last two Halloweens, I had the foresight to combine my loves of board gaming and funtivities* into a costume, and thus Scott and I were The Settlers of Catan… and you can too. * (fuhn-tiv-i-tees, plural noun, the condition in which shit like sparklers and sprinklers and parades exist) Step 1: Some sort of brownish shoulder bag ($12-$15) I purchased this Medic Bag for around $13 on Amazon, but received notice that it wasn’t going to show up on time, so instead I went to my local Army/Navy surplus…
  • Playing model

    Cheryl
    2 Oct 2014 | 9:27 am
    Since I first wrote about Gwynnie Bee back in June I haven’t posted anything else about the plus-sized clothing rental service on this blog, so I’m updating you now because I recently became an affiliate for Gwynnie Bee after several people were like “you talk about that Gwynnie Bee place a lot – do they, like, pay you?” and I was like “NO BUT THEY SHOULD” so now they will if you click this link and do stuff. ANYWAY, the first time I blogged about Gwynnie Bee I was just testing it out and had mixed feelings, but I’ve been using the service for…
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    Social Media Blog

  • Macmillan Primary Care Conference - Workshops

    23 Nov 2014 | 4:00 pm
    Can we Palliate Social Media? Workshops & Leaflets James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference. 'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest.   @DeadSocial Not long to go: @macmillancancer Primary Care…
  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying life both and work and in play. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's digitally-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).    •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital Health…
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    Blog - Digital Jungle

  • Crossing The (Digital) Border

    11 Dec 2014 | 1:42 am
      With the growing economy, the burgeoning middle class and the increasing demand for Western goods, overseas education and international travel, many opportunities exist for exporting and expansion into this booming country. International brands are seeing China as a treasure…
  • The Growth of the Chinese Film Industry

    24 Nov 2014 | 11:24 pm
    The Size of the Chinese Film Industry The Chinese film box office is now the second largest in the world, second only to the American film box office. The box office revenue of 2012 was $2.7 billion, a 30% increase…
  • The Growing Popularity of Medical Tourism in China

    24 Nov 2014 | 11:16 pm
    What is Medical Tourism? Medical Tourism is not a new concept. Originally the term was more closely associated with people travelling from third world countries to more developed ones in order to receive medical care for health issues they cannot…
  • Designed In China

    24 Nov 2014 | 7:02 pm
      Made in China For many years, China has been heavily associated with the manufacturing industry and the infamous slogan ‘Made in China’ found on almost everything we consume in Western society. There is, however, a wind of change in…
  • DIGITAL JUNGLE PARTNERS WITH EARTHCHECK

    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
 
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    Jessica Northey

  • Join @FLAGALine for a Country Music #CMchat Twitterview 12/11

    Jessica Northey
    9 Dec 2014 | 7:41 pm
    TweetThis is not a drill. I repeat, this is NOT a drill. We will, in fact, have Brian Kelleyand Tyler Hubbard, collectively known as This is not a drill. I repeat, this is NOT a drill. We will, in fact, have Brian Kelleyand Tyler Hubbard, collectively known as one of country music’s most popular and decorated […] The post Join @FLAGALine for a Country Music #CMchat Twitterview 12/11 appeared first on Jessica Northey.
  • Social Media Insights

    Jessica Northey
    2 Dec 2013 | 9:03 am
    Social media is perfect for anyone who wants to control their brand’s message or create a network of support and be heard by thousands of targeted individuals, with the potential to reach millions. The post Social Media Insights appeared first on Jessica Northey.
  • Dead End Decisions

    Jessica Northey
    28 Aug 2013 | 8:06 am
    TweetFind me on Google+ Long time no see…..no excuses from me; haven’t been making time to free-style blog.  Had to re-prioritize other areas of my life, and been doing a lot for my other blog/business Country Music Chat.  With that said, I miss this. I love creative, reflective and editorial style writing. I’ve always tried to […] The post Dead End Decisions appeared first on Jessica Northey.
  • Managing Social Media During a Tragedy

    Jessica Northey
    21 Apr 2013 | 3:41 pm
    TweetGUEST POST from Danielle Bowers We’re standing on the edge of a new frontier with social media.  Every step we take, every advance is new ground and we’re all learning as we go.  That said, we also have to figure out how to handle tragic events as they unfold. By now we’ve seen it happen on Facebook, Google+, […] The post Managing Social Media During a Tragedy appeared first on Jessica Northey.
  • Why Y’all Love Country So Much #CMchat

    Jessica Northey
    25 Mar 2013 | 5:00 am
    Tweetby Jessica Northey Find me on Google+ I haven’t done a blog post here for few months, my excuse is that I been a little busy over here.  I also discovered Google Plus Hangouts and have been spending more time doing Video Conversations, LIVE event coverage and integrating Live Streaming “Hangouts on Air” with Country Music Chat on Twitter aka #CMchat.  […] The post Why Y’all Love Country So Much #CMchat appeared first on Jessica Northey.
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    Hypertext

  • Why PR needs to join the content marketing mix

    Mark Yeow
    15 Dec 2014 | 4:13 pm
    Public relations' storytelling mindset can enrich content marketing, while marketer’s insights and expertise are essential to quantify and increase PR's value. Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem. Unlike marketing, it’s seen as unable to deliver the hard results and ROI that businesses need. This perception is damaging for both PR and marketing. That’s because PR brings to the omni-channel table the…
  • Mobile Strategy Key When Marketing To Millennials In Asia

    Lauren Trucksess
    12 Dec 2014 | 3:41 pm
    Millennials in Asia and mobile technology go hand in hand. So it's not a stretch to say marketing strategies that don't take this into account will suffer. [su_quote cite="Al Capp"]Today’s younger generation is no worse than my own. We were just as ignorant and repulsive as they are, but nobody listened to us. [/su_quote] This quote by cartoonist Al Capp, while a bit harsh, reflects a unique challenge facing marketers today: listening to young consumers. The next generation of shoppers in Asia, the millennials, can be hard to please, and marketers know that engaging them—and…
  • PR Pros Should Accept Shift to Integrated Communications

    Magali Rouault
    10 Dec 2014 | 12:50 pm
    It's no longer about reliving PR's past as much as accepting the future of integrated communications I’ve been practicing public relations for nearly a decade now and have watched the communications landscape change dramatically over the last few years.   [su_quote]... many PR traditionalists are still opposed to the practice of marketing altogether.[/su_quote]   Within that short amount of time time, public relations and marketing and have become increasingly intertwined. Yet many PR traditionalists are still opposed to the practice of marketing altogether. That way of…
  • Storytelling Helps You Connect With The Target Audience

    Jason Ouellette
    8 Dec 2014 | 2:18 pm
    Choosing an integrated communications agency is tough. Make it easier by focusing on ones that employ storytelling aimed at the target audience If you work in a marketing department or the media business in general, I am sure you hear a lot about value propositions offered by various integrated communications agencies. No doubt, having an agency working with your business provides great benefits. Sometimes it is simply manpower for media relations or content creation; and sometimes it’s more involved like help with master narratives, providing industry insights and go-to market…
  • South Africa Brands: Embrace Integrated Marketing Communications

    Destiny Gillbee
    4 Dec 2014 | 3:45 pm
    2015 presents an opportunity for South Africa brands to amplify their stories and touch audiences at multiple opportunities across the buyer’s journey. Disney provides the perfect example of how a company can flourish when it masters the use storytelling for both entertainment and integrated marketing communications. Although integrated marketing communications is something we see taking shape globally, it is still in its infancy in South Africa. For years now, a big part of the corporate communications syllabus at the university in Johannesburg focused on integrated marketing…
 
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    socialmouths

  • How to Make Your Blog Images Perform Better on Social Media

    Francisco Rosales
    9 Dec 2014 | 9:03 am
    We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms. The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it. Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post. Most importantly: The featured image of your post. Why this image is so important, how to create awesome visuals for your content and some great…
  • Top 10 Social Media Posts of 2014

    Francisco Rosales
    3 Dec 2014 | 8:46 am
    I guess summarizing the best content of the year is, among other things, a way of attempting to wrap it all up. 2014 was a great year for SocialMouths, and even thought I’m the one on the “producing” end of the screen, it’s all thanks to you that allow me to deliver what I have to say in form of blog posts, courses and services. I just hope to make a little difference in your marketing, no matter how big or small your business is. Jeez, I promised myself I wouldn’t cry… Alright, so these are the 10 most popular posts published by SocialMouths in 2014.
  • Email Automation Works – Here are the Stats to Prove it

    Francisco Rosales
    25 Nov 2014 | 8:33 am
    Email automation works. Period. The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale. But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time. If you’re a regular reader of this blog, you know I’ve said many times, email…
  • 7 Ways You’re Missing Out on Attracting More Loyal Subscribers

    Jenna Dalton
    12 Nov 2014 | 7:43 am
    It’s frustrating, right? You want more loyal subscribers. You know that the more subscribers you have, the more sales you could potentially make. But for some reason people just aren’t signing up for your email list as much as you’d hoped. You’ve listened to the experts. You’ve started blogging, created a freebie, and been active on social media. But you’re just not attracting as many subscribers as you thought you would. What gives? Well, you might be making some (or all) of these seven mistakes. 1. Avoiding asking people to share your freebie According to a survey by Nielsen,…
  • Engage your audience- it’s that simple

    Daniel Glickman
    3 Nov 2014 | 8:06 am
    Since when did engaging audiences become so hard? Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it. Sure, this may sound oversimplified, but bear with me. All the posts you will read about the “20 innovative ways to engage your audience” or “Simple tricks to boost engagement” build off of one core principle: attracting and sustaining the attention of…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Is Blogging Still Important for My Contracting Business

    David Chism
    18 Dec 2014 | 12:31 pm
    I am going to be a bit different on this blog post this week. I have created a short 9 minute podcast answering the question, “Is Blogging Still Important” as we move into 2015. I found it much easier to communicate using audio this time around. I hope you find this post helpful as you wrap up 2014 and plan for the next year. Download: Is Blogging Still Important Podcast
  • How Do You Motivate Your Team? An Interview with Kevin Nolan

    David Chism
    9 Dec 2014 | 6:01 pm
    Exploring the Ideas of Accountability, Reward, and Response We as human beings respond to things. I know. That sounds like an incredibly simplistic statement, but when you slow down and think about it, it’s also incredibly powerful. As business owners and managers, you have an opportunity to draw specific responses from your team by the way you lead, manage, delegate, and encourage. As marketers (and we are all marketers in a way!), we strive to elicit a certain response from those who read our materials, find our websites, or explore our reputations. The trick is to find just the right key…
  • Using Base CRM for a Seasonal Business

    David Chism
    20 Nov 2014 | 1:40 pm
    This fall (2014), I helped a seasonal Christmas lighting company setup and manage a Customer Relationship Management (CRM) that I use and like: Base CRM. I have been working with them since 2008. In previous years, the company used several different methods to manage leads and sales ranging from Google Apps, Dropbox, Highrise CRM, Zoho and a few others. Yet there was really nothing that really quite worked well until we implemented Base. Each year the company’s leads have grown making it that much more crucial to track and manage the sales process. Here are a couple of the…
  • Why Do I Blog?

    David Chism
    10 Nov 2014 | 12:50 pm
    The first business blog I wrote for a business was from May 31, 2006. I was working for my father’s painting company, Chism Brothers Painting, at the time. I really did not know much about blogging when I wrote my first post. I knew enough to know it was a good thing to do, and I was one of the first painters to give it a try. I had not heard of content marketing or best practices in blogging or really anything. I just knew I had to start putting quality and helpful information on my website and hope consumers would agree that they liked my post.  My first post was rather quite…
  • Taking Your Online Reputation Seriously

    David Chism
    22 Oct 2014 | 2:40 pm
    I Am Impressed with My Clients The review above has another side of the story to this too! There are a lot of negative vibes online these days, and I believe we largely have review sites to thank for this. Companies today are plagued with 1 and 2-star ratings, typically from people who have overly demanding expectations. If you forget to return a phone call, chances are, sooner or later, you’ll be receiving a low-star rating on a site like Yelp. Yet, if you do a good job and serve the customer well, it is very difficult to get consumers to write a positive review on their own.
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    Social Meteor

  • Boost Web Analytics in 2015 with a ‘Levels & Badges’ Mindset

    Troy Janisch
    17 Dec 2014 | 7:22 am
    The beginning of a new year is the perfect time to optimize your web analytics configuration and reporting. With that in mind, here are some tips for taking Google Analytics (GA) to the next level. Install Upgrades If you leverage GA for web insights and haven’t upgraded from Classic GA to GA Universal yet, do it now using these simple steps.  In all likelihood, the Classic GA platform will be disabled before the end of 2015 and you don’t want to be caught unprepared.  More than that, I’m going to spend much of this blogpost encouraging you to use custom dimensions and…
  • Roasted Plantain & Sweet Potato Salad

    Troy Janisch
    13 Aug 2014 | 4:00 am
    2014 has been the year of roasted vegetables for me.  Carrots. Brussel Sprouts. Onions. Peppers. Kale. Broccoli. Corn. Eggplant. Sweet Potatoes. You name it, I’ve been roasting it. Why? Roasted veggies make the best summer salads.  One of my favorite combinations is this blend of plantains, sweet potatoes and black beans: Ingredients 2 large, firm plantains – cut into thick slices, then quartered 4 medium/large sweet potatoes cubed 1 large red onion, cubed One can of black beans (rinsed/drained) or 1 cup cooked dry beans cooked until they’re moist, but not split 1/4 cup…
  • Has Your Website Gone Universal Yet?

    Troy Janisch
    11 Aug 2014 | 10:36 am
    If you depend on Google Analytics to measure the effectiveness of online marketing, it’s time to take you things to the next level — literally, by upgrading your site to Google Universal Analytics. A few months out of beta, Google Universal Analytics now supports all of the features you’ve come to love from Google Analytics — and a few more.  Most notably, the ability for a user’s unique id to span devices and override IP and User Agent fields. Upgrading an easy, two-step process: Step 1: Transfer Property Transfer your properties to Universal Analytics from the…
  • Unleashed

    Troy Janisch
    24 Jan 2014 | 11:52 am
    Wind howls. It stings my nose. I howl back. Frost bites. plunging my face into the snow, I bite back. Snow clings. I tear at it with my teeth. Labradoodle unleashed. The post Unleashed appeared first on Social Meteor.
  • Hang ups

    Troy Janisch
    24 Jan 2014 | 6:39 am
    To read this poem in Spanish: hit 1. For a bawdy limerick: hit 2. Insightful haiku: hit 3. For sonnets and other romantic poetry: hit 4. If you’re into free verse, please stay on the line for the next available beatnik. To connect to another human, at anytime: hang up. The post Hang ups appeared first on Social Meteor.
 
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    Eli Rose Social Media

  • What Social Media Platform is the Best for your Small Business?

    LizJostes
    17 Dec 2014 | 4:00 am
    Are you new to social media and currently deciding what social media platforms would be best for your small business to use? Or have you been active on social media for a while and feel you’re ready to add a new platform into the mix? Either way, this guide to the 6 most popular social media profiles including reasons to use each, challenges to each platform, and what you will need in order to make that social platform a success, is included below. As with most things in online marketing – and, well, life in general – there are no absolutes. You’d definitely be able to…
  • Attention Grabbing Headlines: How they Can Turn Off Customers

    KristinZaslavsky
    15 Dec 2014 | 4:00 am
    I’m a big fan of knowing all the rules. However, the fine print on sales drives me nuts. So often, businesses post a headline that’s intended to get you to click through to their site – an admirable, understandable goal – only to find when you get there that there is a myriad of fine print associated with the deal. Black Friday has just come and gone and with it a MYRIAD of emails about sales (including one for 12% off). One caught my eye, promising 50% off everything. As it was a store I needed something at, I eagerly clicked through. I find the item I needed, saw…
  • Your Curated Awesome for 12.12.14

    Admin
    12 Dec 2014 | 4:00 am
    A Small Business Guide to Google Plus You know how you find articles sometimes that are chock full of so much good stuff? Even links to even more good stuff? Yep, that’s the type of read this is. Caution: Your Facebook News Feed Survey was Flawed!…and your Business May Suffer for It Yep. Yep, yep, yep. This one is a read you don’t want to skip. 5 Tricks for the Best Nap Ever Because if you’re going to make a point to nap, you need to make it count. The Truths about Working from Home I can attest that it’s wonderful in a lot of ways, but it also has its own…
  • A Girl in a Country Song: Showing Value for Loyalty

    TomLogue
    10 Dec 2014 | 4:00 am
    There are short three-hour drives, and there are long three-hour drives. The drive from Memphis to Nashville is a long three hours. Fortunately, there’s radio. Not satellite radio, just regular radio. “In my day,” I’ll tell my kids one day, “radio stations were local, not national. You had to be near a tower to get a signal.” “Really? Tell us more!” they’ll scream excitedly, hanging on every word. Anyway, it’s a long three hours, and once you get out of range of Memphis, you have a long stretch with three options: Silence Talk radio Country music So I normally bounce back…
  • The State of Facebook Fan Pages: Separating Fact from Fiction

    LizJostes
    8 Dec 2014 | 3:00 am
    Facebook continues to deal blow after blow to fan page owners. The latest is Facebook’s move coming in 2015 that will significantly decrease distribution of status updates that Facebook deems to be “promotional” in nature. The percent organic Reach for fan pages is already so low that you might be wondering, “Why bother, Facebook? It’s not like you’re showing my fans my stuff as it is.” And, honestly, you’d be very qualified to wonder exactly that. We can’t make wise decisions for our own businesses unless we can be realistic about the…
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    Ari Herzog's Blog

  • Specialists and Generalists

    Ari Herzog
    15 Dec 2014 | 2:16 pm
    According to Harvard Business Review author Vikram Mansharamani, the need for specialization is waning and generalist skills are in demand. He explains the difference with bark. There are many who have deeply studied its nooks, grooves, coloration, and texture. Few have developed the understanding that the bark is merely the outermost layer of a tree. Fewer still understand the tree is embedded in a forest. And yet, both specialists and generalists are each needed. A company will need engineers who are experts in certain programming languages and databases but engineers are also needed to…
  • How Thanksgiving Lost Its Meaning

    Ari Herzog
    2 Dec 2014 | 2:37 pm
    Thanksgiving, according to President Abraham Lincoln, exists to offer “Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens.” That’s hardly true today when most Americans engage in extravagant feasts, march in parades, and watch football games. How many people truly give thanks when not celebrating a touchdown or tender turkey? Why are you thankful? Do you know why there’s a holiday? Do you care? Thanksgiving started here in the New World in 1621 when 51 Pilgrims and 91 Natives shared a fall harvest to mark crops growing despite their first…
  • On Being Too Busy For Facebook

    Ari Herzog
    30 Nov 2014 | 12:13 pm
    I want to be too busy to use Facebook. People have their own reasons but I guess mine will start by doing other things. I want to be too busy. Here’s to living life outside of Facebook. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesWhy Facebook and I Broke UpWhy I List My Facebook FriendsDigital Sabbaticals are Healthy 
  • Ferguson

    Ari Herzog
    25 Nov 2014 | 9:53 am
    #Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection. Do you remember the days and weeks after 9/11 when people bought flags and patriotism ran amok? That level of the nation coming together, for good or…
  • No Regrets But Something Else

    Ari Herzog
    17 Nov 2014 | 7:29 am
    There are a couple moments in middle school and high school when I wish I acted differently. Saying yes when I said no. Capturing her gaze a moment longer. Giggling. Smiling. I don’t regret those moments because they made me into the man I am today. I always wonder if she knew. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesHow Thanksgiving Lost Its MeaningFergusonDigital Sabbaticals are Healthy 
 
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    Arekibo

  • Nutricia wins gold in The Appys 2014 for Best Medical App

    Carmel Doyle
    21 Nov 2014 | 7:42 am
    Nutricia has won ‘Best Medical App’ in The Appys 2014 for its new smartphone app that has been developed for dietitians. Specialist nutrition company Nutricia triumphed in the Medical App category for its Nutricia Dietetic App, which was developed this year and is now available on the App Store and on Google Play. Designed for dietitians, the app captures many of the functions they would use in their day-to-day work to make a nutritional assessment of a patient. The app is recognised as the most comprehensive dietetic calculator for specialists currently on the market. The winners of this…
  • Alibaba IPO – four things you should know about the e-commerce powerhouse

    Carmel Doyle
    19 Sep 2014 | 7:26 am
    As Alibaba gears up for its initial public offering (IPO) on the New York Stock Exchange (NYSE) today, here are four things you should know about the Chinese group that is behind the world’s largest collection of e-commerce websites. Alibaba has begun trading on the NYSE under the ticker symbol ‘BABA’, with the company having announced yesterday that it would be pricing shares at US$68 each. The share price has given Alibaba an initial market value of US$168bn, with some analysts predicting that today’s US$21.8bn IPO could be the largest one ever for a US listed company. We have…
  • Social messaging in Ireland – new research reveals the winners

    Carmel Doyle
    15 Sep 2014 | 10:10 am
    Snapchat, WhatsApp, Viber and Facebook Messenger are some of the most popular social messaging platforms being used in Ireland right now – that’s according to a new Social Messaging Quarterly from Ipsos MRBI. The survey findings from the market research agency cover the three months up to the end of August 2014 and were compiled following a telephone survey of 1,000 adults aged 15-plus every three weeks. According to Ipsos MRBI, 520,000 adults in Ireland are daily users of WhatsApp, while 500,000 people use Snapchat daily. Key nuggets from the survey are reflected in an infographic (see…
  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    Our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell Square Cultural Quarter planned for…
  • As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?

    Carmel Doyle
    10 Sep 2014 | 9:37 am
    With Twitter set to unleash a new ‘Buy’ button feature that will apparently offer people the scope to find and buy products directly from a Tweet, we take a look at its foray into mobile shopping, how other tech giants are getting in on the action and the evolving mobile e-commerce space. A new wave of mobile e-commerce (or m-commerce) could be coming your way soon. That’s if Twitter has its way. Earlier this week, the microblogging giant unveiled that it is starting to test new functionality to eventually allow people make e-commerce transactions via their Twitter apps for both…
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    Marketing

  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    16 Dec 2014 | 4:00 pm
    Précis:  Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year. 55% of Internet users would advocate a brand if they received some form of reward in return. This is one of the findings included in the GWI Brand Survey for Q3 2014. Rewards are the greatest motivator across all the demographic breaks and motivate the majority of Internet users in all but three of the countries covered by GWI. A quarter would recommend a brand because it is relevant to their own interests or out of simple love for it.    Related…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    9 Dec 2014 | 4:00 pm
    Précis:  Which video ad tops the charts this year? Social advertising growth and the power of video ads now autoplaying on Facebook Autoplay mobile video from Facebook Video has become a major component of all corporate ads across social media, none more so than on Facebook. Video has of course been available for some time, but the company has made a subtle change in that video can now be posted to autoplay. This could offer marketers many more opportunities for their video ad messages to be seen by their target audiences.   Related Content:  Who is using Facebook? The Social…
  • Social Media Marketing Trends for 2015

    David Howell
    9 Dec 2014 | 4:00 pm
    Précis:  With 2015 approaching, what trends, channels and opportunities should corporations have on their roadmaps? As we approach a new year in marketing, it is clear that corporations have continued to evolve their use of social media as a core component of their marketing toolset. And the market as a whole across the social media space is rising. According to figures from Statistica, by 2018 there will be 2.44 billion users of social media networks, up from 1.79 billion today. Related Content:  The Rise of the Social Business The impact and integration that social media has had…
  • How to choose the right niche social media network: Part 1

    Tamsin Oxford
    2 Dec 2014 | 4:00 pm
    Précis:  Niche social networks look set to be the next social space where brands can engage with customers When Facebook was opened to the general public in 2006 few could have anticipated its extraordinary impact. Facebook was a seismic shift that created the tsunami we call social media today. Facebook, LinkedIn, Twitter and Pinterest are the social giants – the networks with the biggest audiences and the most desirable spaces for corporations and their brands to engage with customers. Or are they?   Related Content:  UK vs US social consumers, VH1 social strategist…
  • Dark Social Sharing

    David Howell
    25 Nov 2014 | 4:00 pm
    Précis:  With just 19% social sharing occurring on Facebook, understanding and cultivating dark social channels can deliver massive rewards New research published RadiumOne reveals that 74% of all online sharing activity in the UK takes place via ‘Dark Social’ channels, compared to just 19% via Facebook and 7% on all other social channels combined.    In addition, 36% of ‘dark social sharing’ globally now takes place via mobile devices, illustrating their increasingly pivotal role in daily shopping and sharing habits.   Related Content: …
 
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    Leonard Sipes.Com

  • Create Great Content To Improve Government Customer Service

    admin
    16 Dec 2014 | 12:32 pm
    Create Great Content To Improve Government Customer Service Leonard Adam Sipes, Jr. The article below is a speech delivered on December 11, 2014 at the Digital Government Institute (http://www.digitalgovernment.com/)/Cgov (http://www.cgovcop.org/) Conference on improving customer service at the Ronald Reagan Building in Washington, D.C. Leonard Sipes (Senior Public Affairs Specialist/Social Media Manager) and Timothy Barnes (Enterprise Director) won top awards for two categories; best government customer service and the best use of technology. Premise: Content creation is the heart and soul…
  • The New Audio and Video Producers-You Just Don’t Know We Exist

    admin
    3 Feb 2014 | 11:11 am
    Http://LeonardSipes.Com There is a new generation of professionals creating audio and video. We are also creating and maintaining websites, shooting and editing photos and employing a wide array of new tech tools. What’s so special about us? We don’t have an ounce of formal training in any of the above. What’s so interesting about us? We are probably creating more audio and video than those professionally trained. What’s not recognized? Those providing equipment and instruction don’t know we exist. For example, video-related firms are almost exclusively focused on people shooting…
  • Does social media drive traffic to websites?

    admin
    6 Jan 2014 | 1:20 pm
    From the Pew Research Center’s Internet Project: “Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis.” Observations/Questions: So social media is a powerhouse of communications but does it impact everyone equally? I understand social media…
  • Don’t Tick Off Socially Conscious Consumers-New Research

    admin
    16 Dec 2013 | 6:51 am
    4 in 5 see digital technology as a “game-changer” for positive social change. Walden University creates interesting reports on the use of social media and social change. In the research below, they characterize the types of people engaged in social change throughout the world and their willingness to express feelings through digital interactions. For me the primary finding is that the socially conscious consumer is digitally savvy and willing to express themselves  more than other categories. All groups express themselves digitally but within the framework of numbers, I chose to feature…
  • Could Albert Einstein create a successful blog? An open letter to Matt Cutts

    admin
    8 Oct 2013 | 7:29 am
    Http://LeonardSipes.Com Question: Could Albert Einstein create a successful blog if he was brilliant and successful but unknown? Better question: Can successful subject level experts create a meaningful digital presence from scratch  if they are not connected to an organization or extremely popular topics? Matt Cutts: Writing Matt Cutts is like writing a letter to God; he’s the head of webspam at Google. A notation from his Google+ account: “I’m the head of the webspam team at Google. That means that if you type your name into Google and get porn back, it’s my fault. Unless…
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    EduTek n Social Media Advisor

  • Apricot Connecting Teachers, Students and Parents

    EduTek_SocialMedia Consultant
    7 Dec 2014 | 10:47 pm
    Today I came across new EdTech resource, Apricot, that connects teachers, students and parents to make everyone talking about your school. How Apricot Works Image Source: http://justapricot.com/images/howitworks@2x.png According to Apricot, ‘Teachers discover what students find interesting and challenging. Students feel empowered by giving feedback, and parents gain insight into what their kids are learning’. At present it is free, and offers an easy way to help students engage with their teachers and parents. As of now, they are doing a pilot study and those interested in participating,…
  • Broadcast Your Presentations on Any Device

    EduTek_SocialMedia Consultant
    30 Nov 2014 | 8:01 pm
    Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time. You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices. Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png At present it is free and no registration required. Hence those interested can explore the tool.
  • Develop Online Courses Using Edynco

    EduTek_SocialMedia Consultant
    25 Nov 2014 | 8:04 pm
    Today I came across an interesting tool ‘Edynco’ that helps you create ‘learning maps’ that in turn enables you to develop online courses. Edynco is cloud based and hence the learning maps you’ve created from your browser can be accessed by your students using any device like iPad, iPhone or any other mobile device. You can publish your learning maps through your website or blog, LMS or on mobile devices. It is integrated with special tools such as micro lecture recorder, quiz creator. It also enables you to attach learning objects like video, quiz, micro lecture, image, weblink etc…
  • Organic Metric 4 Holistic Approach to SEO

    EduTek_SocialMedia Consultant
    23 Nov 2014 | 10:21 pm
    Today I shall suggest Organic Metric (in Beta), a free SEO Platform that offers all the tools to deliver top class results. According to IWB group who has launched Organic Metric, ‘You can Monitor the movement of your keywords in top search engines Lead users to your website with the right words Size up your competition Gain valuable insight on your audience Maximise link building Thoroughly audit your website Generate real-time SEO reports’ At present this tool is available for free and you can click here for registering.
  • Create eBooks with Soundtrack

    EduTek_SocialMedia Consultant
    18 Nov 2014 | 10:31 pm
    Today I came across ‘Booktrack’ that provides sound track for your digital content. ‘The Booktrack Studio allows you to read and create synchronized soundtracks for e-Books or any kind of digital text by adding background music, ambient sound, and sound effects. Booktrack automatically adjusts the soundtrack to your individual reading speed’. Moreover Booktrack is not an audio book but is an eBook where you read the text and hear a synchronised soundtrack that matches with the story. The following video suggests the various features offered by Booktrack. Click here to watch the videos…
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    Rick Mahn

  • Happiness CDXXXVII

    rickmahn
    13 Dec 2014 | 4:30 am
    Impatient with life? Take Monday off and get up early. Sit back, relax, watch the day pass by and wait for the sunset… It’ll help with all the days that follow.
  • Playlist – U2 Live!

    rickmahn
    12 Dec 2014 | 9:43 pm
    A few months ago I shared a playlist called Darker Shade of Lunacy, and I said I’d share a few more playlists as I finished putting them together. The truth is that I get them done when I damn well feel like it. So this one for live U2 tracks has been done for several weeks, but I finally made time to share it with you. Frankly, with U2 you can’t go wrong with arranging them in whatever order you like. In this case, I’ve attempted to arrange them chronologically. You can judge how well I’ve done. Also, since U2 doesn’t have a lot of live albums out there, they…
  • Happiness CDXXXVI

    rickmahn
    21 Sep 2014 | 5:00 am
    A ride on the river in the evening watching the setting sun cast its glow.
  • Happiness CDXXXV

    rickmahn
    20 Sep 2014 | 5:00 am
    A ride down a country road across a creek on a small country bridge.
  • Playlist – Darker Shade of Lunacy

    rickmahn
    17 Sep 2014 | 4:30 am
    So like pretty much like everyone, I’ve got a few favorite playlists that I’ve been perfecting for awhile and I wanted to share them with anyone interested. Be forewarned, I grew up in the 70’s and 80’s, so much of my music taste runs to classic rock, 80’s pop, and a bit of hair metal. This is the first playlist I’ll share, though I have several more. After creating this one a couple years ago, I recently began refining it to fit the overall theme that I originally had for it. Title: Darker Shade of Lunacy Description: A collection of moody, heavy,…
 
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    Ernest Barbaric

  • How to Stop Burnout, Reduce Stress & Boost Creativity

    Ernest Barbaric
    7 Dec 2014 | 12:37 pm
    Looming deadlines. Never-ending to do lists. Being creative on-demand. Dealing with constant change as well as an overflowing inbox. This is reality for most marketers and entrepreneurs. It’s also the cause of burnout, fatigue and anxiety. This is why good ideas die before they see the light of day. Our minds are too busy dealing with these stressors, to muster enough power for creative thought and meaningful action. I don’t talk about it much, but I often battle anxiety, fear and melancholia even after 8 years of running a pretty successful business. Just two weeks ago, we had another…
  • How To Find Your Voice, Dare To Be Vulnerable & Live Your Brand

    Ernest Barbaric
    4 Nov 2014 | 8:39 pm
    A few months ago, on a Thursday evening, I got a call from a friend. He was part of an organizing committee for a WordPress conference to be held in Calgary that weekend. It turned out one of their morning speakers had to cancel at the last minute and now he was looking for a replacement that would speak on something related to blogging in 2 days time. And that is how I came to give the most naked and vulnerable talk of my speaking career. In front of about a 100 bloggers, developers and entrepreneurs. Instead of preparing one of my usual strategy and principle loaded presentations, I gave an…
  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
  • Love As a Marketing Strategy

    Ernest Barbaric
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    Ernest Barbaric
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
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    HarveyLeach Media Training

  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
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    The @Steveology Blog

  • Social, Mobile, Content Marketing Predictions for 2015 Part 2

    Steve Farnsworth A.K.A. @Steveology
    5 Dec 2014 | 4:15 am
    In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about. Click To Tweet >>> Social, Mobile, Content Marketing Predictions for 2015 Part 2 Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a…
  • Social, Mobile, Content Marketing Predictions for 2015 Part 1

    Steve Farnsworth A.K.A. @Steveology
    1 Dec 2014 | 2:57 pm
    These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and what trend data is worth keeping in mind as you up your digital marketing game for 2015. Social Media Becomes Layered In All Content Touchpoints For most marketers sharing your new content on Twitter and your company Facebook page is a given. Click To Tweet >>> Social, Mobile, Content Marketing Predictions for 2015 Part 1 However, until recently few marketers have integrated layered social…
  • Creating A Powerful Content Marketing Framework Part 2

    Steve Farnsworth A.K.A. @Steveology
    28 Oct 2014 | 1:34 pm
    In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you want to take for putting it all together? What should you include in making your content marketing framework? Click To Tweet >>> Creating A Powerful Content Marketing Framework Part 2 It depends on where you are. If you’re an individual contributor at a midsized organization, and not necessarily at the management or executive level, then start by having a conversation with the big…
  • 11 Keys Of Persuasion For Social Media Marketing

    Steve Farnsworth A.K.A. @Steveology
    8 Oct 2014 | 11:10 am
    Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing ground to be influential—with a single click, their content can reach a wider scope around the world, their message can be repeatedly executed and delivered in a creative manner. Click To Tweet >>> 11 Keys Of Persuasion For Social Media Marketing Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of…
  • Creating A Powerful Content Marketing Framework Part 1

    Steve Farnsworth A.K.A. @Steveology
    1 Oct 2014 | 11:25 am
    A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not a like mechanism that just stamps out cookie-cutter content but are repeatable framework for any type of content to be better utilized. Click To Tweet >>> Creating A Powerful Content Marketing Framework Part 1 Findability expert Erin Robbins O’Brien, the COO of GinzaMetrics in an interview explained, “It needs to…
 
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    Jeffbullas's Blog

  • 10 Ways to Succeed in the New Age of Mobile Content Marketing

    Jeff Bullas
    18 Dec 2014 | 4:44 pm
    There is a seismic shift in media. The old guard is ignoring it and new upstarts are embracing it. The eyeball domination that made TV “the” media for the last 50+ years is now moving online. Digital is doing to TV what television did to print and radio. Disrupt and disturb. Digital mobile media is redefining how we read, view and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the default device of choice not the laptop. This device shift will be most prevalent in emerging nations including Asia and Africa as 3 billion more…
  • A Little Used Technique To Grow Twitter Followers Fast

    Reginald Chan
    17 Dec 2014 | 8:01 am
    Twitter is a tool. If you think it is going to save your marketing job, make the planet move sideways or transform your love life then you are very mistaken. For starters, I am a huge Twitter fan and I have been using it for years (for both business and leisure). It has been a 140 simple character toolbox that makes my content move, opened doors and grown my business networks. Through the years, I ended up creating dozens of Twitter accounts and in this article, I’ll share one simple technique that will grow Twitter followers fast. All you need is probably 30 minutes of your time daily and…
  • The Essential How To Guide on Generating Leads with Business Blogging – Part 4

    Elena Dobre
    16 Dec 2014 | 8:01 am
    In the previous part of the series “ The Essential Guide on How To Generate Leads With Blogging” we have analyzed the importance of using surveys in preparing and optimizing the lead generation campaigns for an online business. Once again, I encourage you to review the big picture. More exactly, let’s see where do we find ourselves on the road to generating leads with business blogging for your company: Before getting in the advanced stuff, you should know that I’ll use the term “subscriber” to define the people who: A. Want to receive regular updates from the blog B.
  • 4 Tools to Enhance the Images in Your Content Marketing

    Helen Nestrenko
    15 Dec 2014 | 8:01 am
    How’s the visual appeal of your content marketing? Is it  mediocre or outstanding? There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.People retain only 20% of what they read and 10% of what they hear, but 80% of what they see. Recent studies by the Content Marketing Institute reports that infographics and videos are still considered highly effective marketing tactics. As marketers increasingly embrace visual content, it’s become…
  • The Ultimate Guide – The 10 Key Steps on How To Start a Blog That Makes Money

    Jeff Bullas
    14 Dec 2014 | 8:00 am
    In the 1990′s people started creating online diaries. They were given the title of “web logs”. Popular myth has it that it became “we blog” and the “we” got dropped for the sake of language expediency. The word “blog” then emerged from the mist of vernacular evolution. That’s the opening story on the emergence of the blog word! Blogging has changed a lot since those times and with the evolution of the digital ecosystem it has reached new highs. A blogging tipping point The tale doesn’t stop there because the blog hit a…
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    SMP Updates

  • IBM Radically Simplifies Cloud Computing Contracts

    18 Dec 2014 | 9:34 am
    Receives Industry Award for Slashing Complexity and Boosting Speed of Signing Cloud AgreementsARMONK, N.Y/PRNewswire/ -- IBM (NYSE: IBM) today announced that it radically simplified and made it easier for customers to enter into cloud computing se...
  • Australian Marketers Not Afraid to Experiment With Content Marketing

    15 Dec 2014 | 10:24 pm
    CLEVELAND/PRNewswire/ -- Australian marketers are focused on better understanding their audience and are willing to try different content marketing tactics to engage with them. That is just one of the many insights in one of the most highly antici...
  • YouTellMe.com - Price Comparison and Product Discovery Portal Launched for India With $100K in Angel Funding From The Netherland

    9 Dec 2014 | 10:36 pm
    MUMBAI/PRNewswire/ --Online price comparison and product discovery portal, YouTellMe.com, owned by Mumbai based YouTellMe Media Pvt. Ltd., has launched in India. The company raised about $100K from Dutch early stage investment firm Bright Ventures...
  • Datacloud Global Congress & Exhibition 2015

    9 Dec 2014 | 1:56 am
    Datacloud Global Congress &amp; ExhibitionDate: 3-4 June 2015Location: Monaco Many of you will still know the event as Datacentres Europe / Enterprise Cloud Forum. This two day international congress and exhibition&nbsp; now rebranded as Datacloud...
  • Datacloud South East Asia Malaysia 2015

    9 Dec 2014 | 1:50 am
    Datacloud South East Asia MalaysiaDate: 25-26 March 2015 Location: MalaysiaDatacloud South East Asia will assess the energy, scalability, security, architecture and software challenges confronting datacentres, and how enterprises can successfully ...
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    Shiraz@ShirazDatta.Com

  • Ten Ways Big Data Is Revolutionizing Manufacturing

    17 Dec 2014 | 6:22 am
    McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.  The McKinsey article shows through several examples how big data and advanced analytics applications and platforms can deliver…
  • 84% Of Enterprises See Big Data Analytics Changing Their Industries’ Competitive Landscapes In The Next Year

    9 Dec 2014 | 6:06 am
    87% of enterprises believe Big Data analytics will redefine the competitive landscape of their industries within the next three years. 89% believe that companies that do not adopt a Big Data analytics strategy in the next year risk losing market share and momentum. These and other key findings are from a Accenture and General Electric study published this month on how the combination of Big Data analytics and the Internet of Things (IoT) are redefining the competitive landscape of entire industries. Accenture and GE define the Industrial Internet as the use of sensor, software,…
  • History of #Hastags

    3 Dec 2014 | 4:14 pm
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    23 Nov 2014 | 3:07 pm
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Infographic – Why???

    5 Nov 2014 | 11:39 am
    Recently I was researching about the growing importance of info-graphics for marketers…while it was encouraging to see many articulations to prove its importance, but I have to acknowledge that I was a bit underwhelmed by the actual use or embrace this strategic tool of communications… While I may list its importance due to the mere fact that Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 2015 : The Influencer Marketing in the Digital Age

    Raymond Morin
    18 Dec 2014 | 5:45 am
    The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. They recognize the strategic impact of influencers in social media and are integrating content into their marketing budget. […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for…
  • Three Ways to Optimize Social Media for Hotels in 2015

    Debbie Miller
    17 Dec 2014 | 5:45 am
    It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. It’s also a good idea to begin thinking about overarching plans for the […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works…
  • How To Build Your Following On SlideShare

    Ann Smarty
    16 Dec 2014 | 5:45 am
    SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. However it’s not just a social media network – it’s also a great asset […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in…
  • What Facebook’s Next Round of Algorithm Changes Means for Pages

    Jim Belosic
    15 Dec 2014 | 5:45 am
    In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This time the change, which will be implemented in January, affects the kinds of content fans and followers will see from the brands they follow. What’s behind the change? In their […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has…
  • New Year’s Resolutions For Your Social Customer Service

    Sofie De Beule
    12 Dec 2014 | 5:45 am
    As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. New investments in technologies and organizational changes to support this evolution are inevitable […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online presence. She writes…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • NBN41 Age is a Gift with Ronni Bennett

    Dave Delaney
    17 Dec 2014 | 4:14 am
    Ronni Bennett runs Time Goes By, a blog The Washington Post calls “the quintessential seniors’ blog”. She is a radio and television broadcasting veteran who produced shows like 20/20 and The Barbara Walters Specials on ABC. Ronni also produced programs for Lifetime, NBC, PBS and CBS. She was the first managing editor of CBSNews.com. Talking about age, blogging and networking online and offline. NBN 41 Show Notes Listen to episode 41 in iTunes or Stitcher. Join other listeners of NBN Radio to network and learn from one another in the NBN Club. Your membership supports this…
  • NBN40 Be Consistent and Have a Genuine Interest in People with Jason Elkins

    Dave Delaney
    10 Dec 2014 | 5:18 am
    Jason Elkins is a coach, speaker and social marketing strategist with Transparent Social Media. He’s also the creator of 100 Cups of Coffee in 100 Days. Talking about networking, coffee dates and being the connector NBN 40 Show Notes Join the NBN Club today and meet 100 smart minds who want to help you achieve your professional goals. Listen to episode 40 in iTunes or Stitcher. Check out Contactually, the best CRM solution to handle your follow ups and to help make you a networking super star. Thanks to Bernie Goldbach for his excellent networking tip. Record your own here. Jason…
  • I Want to Be Your Keynote Speaker

    Dave Delaney
    8 Dec 2014 | 8:04 am
      Photo by Antonio-Fajardo. This has been an incredible year of speaking at conferences, companies and events. I’m truly blessed to have the opportunities to share my stories, tips and techniques with audiences. Here are some highlights from this year Surrounded by friends and peers who I admire, I began the year speaking at New Media Expo in Las Vegas. I provided the keynote presentation for the VMUG Conference in Nashville and Boston. I got to present in Saskatoon, Saskatchewan at the MoSo Music and Social Conference where I made new friends and heard tons of amazing…
  • NBN39 Find the Hole and Run to Fill It with Mark Blevis

    Dave Delaney
    3 Dec 2014 | 7:49 am
    Mark Blevis is a digital public affairs strategist with Full Duplex in Ottawa, Canada. He specializes in research, writing and speaking about public affairs, politics & advocacy. Mark co-authored the best-selling book, TOUCH: Five Factors to Growing and Leading a Human Organization with Tod Maffin. Mark is also known as a podcasting pioneer who co-hosted Canadian Podcast Buffet and ran the Podcasters Across Borders (PAB) Conference with Bob Goyetche. Talking about passion, podcasting and reinvention NBN 39 Show Notes Join the NBN Club today and meet 100 smart minds who want to…
  • Do They Know, Like and Trust You?

    Dave Delaney
    28 Nov 2014 | 1:00 am
    As we form business connections, many networking newbies often jump straight into the mode of figuring out how to book someone as a new client or to try to sell a product to a new connection. More experienced folks realize that networking is more about building long term relationships rather than looking for a quick buck. It’s one of the things that Dave talks about in his book. Folks are likely to do business with someone they know, like, and trust, and by giving freely and building relationships over the long term, you’ll become someone who is known, liked, and trusted. We usually think…
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    Autovoie

  • How Often Does One Incorporate Additional Wood Chips?

    admin
    16 Dec 2014 | 5:02 am
    Smokers Before we reach the electrical smoker recipes, we have to go the different types of electrical smokers that are available over. This smokehouse is extremely easy to function and fundamentally all you have to do is heap it upwards …The post How Often Does One Incorporate Additional Wood Chips? appeared first on Autovoie.
  • Suggestions On Purchasing The Very Best Waffle-Maker

    admin
    4 Dec 2014 | 6:00 pm
    Stay Belgian Waffle-Maker In Stainless Waffles have now been a favorite breakfast or delicacy meals. You should be obvious regarding the features you desire your waffle-maker to include, to start off using. Before running your seek out the top waffle-maker …The post Suggestions On Purchasing The Very Best Waffle-Maker appeared first on Autovoie.
  • Vacuum Sealer Review Book

    admin
    3 Dec 2014 | 3:04 am
    Weston elevenINCH Professional Gain Vacuum Sealer Cook's Shown journal includes cleaner sealant testimonials using really in-depth examination, verifying two hand-used and six home counter meals sealers designed for ease, seal sturdiness and signs of freezer burn after sixty days , …The post Vacuum Sealer Review Book appeared first on Autovoie.
  • Greatest Kitchen Sinks

    admin
    30 Nov 2014 | 1:07 pm
    Hartje’s Do-It-Best Equipment The number price of a company is an excellent indicator of the esteem in which a com­pany contains its items that are own, however, not fundamentally in their market-value. Akitchen shoes critique state whilst the youngsters will …The post Greatest Kitchen Sinks appeared first on Autovoie.
 
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    Social Media DDS

  • Visions of Social Media Dancing Through My Head

    SocialMediaDDS
    15 Dec 2014 | 4:00 am
        Remember when you were a child and right about now, visions of sugar plums would be dancing through your sweet little heads?   And then we became grown ups! I don’t know about you, but the visions that are dancing through my head at any given moment of the day usually have something […]
  • The New Social Media is All About Visuals

    SocialMediaDDS
    8 Dec 2014 | 4:00 am
      If you have been using some of the popular social media channels as long as I have, you have seen an evolution as to how messages are conveyed.  Back in the day, posts to Facebook and Twitter were words.  That was it…just words. Things have changed When scrolling through the timelines of Facebook, Twitter, […]
  • Be Wise During the Holidays

    SocialMediaDDS
    1 Dec 2014 | 6:20 am
    The Holidays are fast upon us and with the joy that is associated with the season often comes stress from the pressure we put on ourselves.  Now more than ever, you want to be one of the Wise People in business when it comes to your digital journey. Wise Rule #1 Create a reasonable schedule for […]
  • What’s the Buzz: Tell Me What’s Happening

    SocialMediaDDS
    24 Nov 2014 | 4:00 am
      At the risk of revealing my age, there was a great song from the hit musical Jesus Christ Superstar back in the 70’s called “What’s the Buzz: Tell Me What’s Happening”.  You can listen to a part of it here. In social media, it’s all about the “buzz”. It is, in fact, the buzz […]
  • Why I Love Social Media

    SocialMediaDDS
    17 Nov 2014 | 4:00 am
      There are many reasons that I love social media.  If you follow Social Media DDS at all, you know just how passionate I am about social media and what it can do for your business and brand. Connections! But my favorite reason for loving social media is that social media is all about connections. […]
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    Joshua Swodeck

  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
  • To Blog or Not to Blog

    swodeck
    6 Jun 2014 | 10:14 am
    The saying “Content is King” in marketing is more true than most would like to admit. But have we considered that the content we write actually makes us better. Pausing to conceptualize and effectively communicate a thought in two or three paragraphs pushes our intellect and our depth of understanding concerning ourselves and our brand. And for the most part…it’s free!
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    blog

  • How YETI Coolers went from UGC spectator to consumer conversationalist

    Amy Hayes
    16 Dec 2014 | 12:39 pm
    YETI Coolers knew they could get more out of word of mouth. They had happily watched their brand spread from consumer to consumer, but always, it seemed, from a distance. To hear Director of e-Commerce and Online Marketing Sara Kenton tell it, she and her colleagues “weren’t part of the conversation; [they] we were merely spectators.” I had the pleasure of joining Sara and guest speaker, Forrester Research Principal Analyst Tracy Stokes in a recent webinar to discuss a commissioned study conducted by Forrester Consulting on behalf of Bazaarvoice entitled “User-Generated Content’s…
  • Are we waving goodbye to the impulse buy?

    Rachael Genson
    8 Dec 2014 | 10:20 am
    How many times have you gone to the grocery store with a list, only to throw a handful of random items in your cart because they looked appetizing? Or gone shopping for a new pair of shoes, only to come back with two? You can always use another pair of sensible work flats, right? For me, these scenarios are nothing out of the ordinary. In fact, I’d venture to say that at least half of my purchases were unplanned, impulse buys. It seems, however, that my shopping habits may soon become an exception to the norm since a recent Wall Street Journal article professed the impending end of the…
  • Get on consumers’ nice list by following these 5 holiday trends

    Lisa Pearson
    24 Nov 2014 | 8:27 am
    Forget everything you think you know about holiday shoppers. The holiday season is well underway and we are already seeing changes to traditional holiday shopping behavior. A new blend of mobile technology and old school bargain hunting is giving consumers unparalleled power to find what they want, where they want at prices they deem fair. Brands and retailers must recognize that the landscape of consumer behavior is evolving. We are at a huge inflection point in society around the way consumers buy things and there is no more critical moment than now (during the holiday season) for brands to…
  • The trusting consumer

    Michael Berliner
    21 Nov 2014 | 9:23 am
    Unrivaled purchasing power on the horizon, much yet to be understood. Over a half of Millennials trust the opinions of strangers online over those of friends and family, the same group of people that will have more spending power than any other generation come 2017. Is it a surprise that brands and retailers of all sizes are holding planning meetings, conducting surveys, and investing large sums of money to try to understand this up-and-coming consumer? For some, engaging with user generated content online such as reviews or photos before making a purchase is just part of considering any…
  • Using Consumer Reviews to Win in Search

    Greg Rivera
    19 Nov 2014 | 9:08 am
    Search has changed the consumer journey forever. Search gave people the ability to instantly research a need, answer a question, or find a product. In the past, the brand that answered these questions had a competitive advantage over the brands that didn’t. Today, the competition for businesses to stand out on Google is so high, they must rely upon something more to stand out from the crowd. Busy consumers don’t have time to scroll through pages of results – they need a quick trust signal and then click. Reviews are that trust signal for search. Reviews have now changed the search…
 
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    Justin Kownacki

  • The Secret to Not Sucking

    Justin
    2 Dec 2014 | 6:38 pm
    My friend Jess Gartner was a teacher with a problem. Unfortunately, this wasn’t a problem she could fix herself. This problem revolved around school budget data, which is one of those “behind the scenes” problems that teachers aren’t supposed to concern themselves with. Their job is to teach students, not to fix systems, even when […]
  • Why We’re All Afraid to Speak Our Minds at Thanksgiving

    Justin
    25 Nov 2014 | 3:40 pm
    Here’s what’s going to happen in most American homes this Thanksgiving: Most of us will travel — maybe across town, maybe across the country — to share a dinner or two with our family and friends. We’ll eat, we’ll drink, we’ll sit around and watch football. On Friday, we’ll jockey for position in the good-natured […]
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck […]
  • 10 Tips for Funding a Successful Kickstarter Project

    Justin
    26 Sep 2010 | 9:20 pm
    UPDATE: Due to the high volume of traffic that this post always receives, I’ve launched a new blog called CrowdFunding Help, which provides tips, news, interviews and how-tos for Kickstarter, IndieGoGo and more. Check it out! Last month, I created a Kickstarter project to help raise the initial funding for my new creative project, The […]
  • Tips for Running a Profitable Coffee Shop

    Justin
    10 Aug 2010 | 9:01 pm
    NOTE: This is a sequel to my post 10 Tips for Running a Successful Coffee Shop. ALSO: To learn how NOT to run a cafe, watch my web series, The Baristas. Last year, I blogged my own 2 cents about How to Run a Successful Coffee Shop, based on my experiences as a regular patron […]
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    Building Social Bridges

  • Maintaining Company Culture – Hunger Games Style

    Ekaterina Walter
    1 Dec 2014 | 5:41 am
    What do you do when your company grows at a rapid pace and it becomes harder to induct your employees into the fabric of your company that is your culture? Well, you might consider assassinating them, for one. No, not “for real life”, as my 5-year old daughter would say, but “for pretend.” That’s what we at Sprinklr did. For a company that grew 300% YOY for the past three years, we realized the challenge of maintaining the culture that got us to where we are today. We truly believe that having camaraderie between all Sprinklrites establishes a healthy and productive work…
  • Good to Great: Creating a Tropical Storm of Customer Satisfaction

    Ekaterina Walter
    19 Nov 2014 | 6:23 am
    Roger Staubach once said: “There are no traffic jams along the extra mile.” It continues to amaze me that the sentiment still rings true in the consumer-empowered age. Why is it that almost every time we hang up the phone with a customer service rep, we feel flat? Despite the profiling technologies, the predictive analytics technologies, the customer databases that companies have at their fingertips, it is still insanely hard for them to provide a breathtaking experience. Why? I think it is because a lot of times companies are missing a key ingredient to business success – human…
  • Why Companies Must Invest In Experience Management

    Ekaterina Walter
    17 Nov 2014 | 10:43 am
    Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. We listen on the web. We entertain on social. We crank out a ton of content every day, hoping for virality. We measure the amount of conversations, likes, and shares. If we are really good, we analyze purchase intent and actual purchase data and correlate it back to all of our busy social efforts. And all the while we are missing the most important measure of all – relationship capital. Here…
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    BSitko

  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
  • Executing Quick Marketing Wins

    bsitko
    17 Oct 2014 | 4:30 am
    This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things…
  • In search of that shiny new penny

    bsitko
    10 Oct 2014 | 4:29 am
    Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will…
  • The most anti-industry multifamily post you will ever read

    bsitko
    26 Sep 2014 | 5:21 am
    This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while…
 
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    Sazbean

  • Amplify Your Business with Social Media Giveaways

    Sarah Worsham
    17 Dec 2014 | 6:00 am
    By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Here are a few do’s and don’ts to keep in mind when aiming to reach customers through these networks: Be Relevant Creating a giveaway simply for the sake of having a giveaway may not be your best…
  • The Do’s and Don’ts of Using Facebook for Business

    Sazbean Team
    15 Dec 2014 | 6:00 am
    The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. Here are some critical DOs and DON’Ts that will provide a basic guideline for running a wicked good page. DO: Keep it light. Facebook is inherently fun and you don’t want to come across as stiff. If you’re looking to engage with your Facebook community and generate good will among potential customers, make them…
  • How to Utilize Mind Maps to Enhance Your Inbound Marketing

    Guest Post
    11 Dec 2014 | 6:00 am
    Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre, mind mapping is now being successfully utilized online to open new doors to our internet audience. Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping? Simply put, it is a diagram used to organize information into a visual form. They are created around a central word or thought, branch out into major categories, then into more minor subcategories, concepts and…
  • How PR Can Get the Most Out of Their Crowdfunding Budget

    Guest Post
    8 Dec 2014 | 6:00 am
    Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal. Fast forward to the huge popularity of this new and powerful technique for getting everything from capital for a new startup venture to soliciting donations for charity — and many more. In this huge arena, PR can feel like a tiny fish swimming in a huge ocean of many others vying for these same funds. How can we transform ourselves from a tiny minnow into a gigantic whale in a sea of worthy adversaries? Since we’re already…
  • Leveraging LinkedIn for Business

    Sazbean Team
    17 Nov 2014 | 7:00 am
    With each social media site comes its own set of advantages, characteristics, and user base. While some sites, like Instagram and Vine, may share similar demographics and video sharing capabilities, other sites are more unique to themselves. This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. It’s a place where businesses can form new partnerships, where employers can look for new employees and vice versa. LinkedIn users are, on average, better educated with…
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    SociableBlog

  • Facebook Marketing Strategies – 7 Examples from Top Brands

    Dane Atkinson
    18 Dec 2014 | 11:03 am
    Companies of any size that want to establish strong social media presence often start with Facebook due to its massive reach. Brands that are successful on Facebook aren’t just racking up fans, they’re also generating comments and shares which have a much more lasting impact. Despite sharing similar goals, some of the top Facebook brands use different approaches to create engaging Facebook pages. Each of these top seven brands below employs a different approach to build a Facebook fan base. Each brand is successful at spurring conversation and enticing customers towards a certain…
  • 3 Lessons from Google Updates You Won’t Want to Miss

    Stephanie Gifford
    17 Dec 2014 | 9:38 am
    But first, some background . . . Search Engines Wrapped Up Developed in the early 1990s, search engines are systems that search for and identify information on the World Wide Web. Originally, search engines operated by web crawling and indexing. Searches were performed using keywords. With these keywords, search engines extracted search engine results pages (SERPS). Search engines continued to develop through the ‘90s from Archie (the very first search program) to the search engines of today, including Google, Yahoo!, Bing, and Ask.com. Google’s Strategy Google established itself as a…
  • Top 10 Great Tools For Social Content Creation

    Jessica Millis
    16 Dec 2014 | 10:09 am
    Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client. As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit…
  • Get Yourself In The Loop On Twitter (Infographic)

    Lisa Marino
    15 Dec 2014 | 7:00 am
    Twitter. Just say this word at any party or social gathering, and you’re bound to get a variety of interesting responses. Some people love it, some people hate it, and some people just don’t care. No matter how you feel, you can’t argue how important Twitter has become in today’s social media-driven society. Most of us have a Twitter account, whether we use it non-stop or only on occasion. Even some of the most popular television shows, like The Voice, uses tweets to engage their viewing audience. During their live final shows, viewers are encouraged to tweet in order to save a…
  • 4 Google Analytics Time Hacks that Will Strengthen Your Marketing

    Chris Lucas
    11 Dec 2014 | 9:06 am
    If you are like most marketers, your time is limited. It’s much easier to collect only vanity metrics, such as page views and social followers. The problem is that data requires analysis. You need some hacks to help you save time but still get the actionable metrics you need. Actionable metrics lead increased ROI. With some strategic effort in Google Analytics, you’ll be surprised at how much you can accomplish. Time Hack 1: Determine if your metrics are actionable It’s time to admit if you have a problem. Are you truly collecting the right metrics?  Some data is more actionable than…
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    Lone Wolf Media

  • Think about The Facts For Mold Removal

    admin
    8 Dec 2014 | 7:24 pm
    When extreme wetness builds up in structures or developing products it results in mold development, specifically if left unaddressed for long. Mold and mold spores can not be gotten rid of in the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Guidelines for House Mold Removal

    admin
    5 Dec 2014 | 7:10 am
    Having a couple of mold removal approaches and methods can be very valuable. While you may do some of the mold removal yourself, it is necessary to work very carefully with an expert to guarantee... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mold Issues and Mold Solutions

    admin
    11 Nov 2014 | 7:04 am
    Mold can trigger significant health troubles and discovering the best mold options is a crucial job for any house owner. Any mold in your house can make you or others really, really ill. Mold spores... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Benefits of Working with a Certified Water Damage Restoration Service Provider

    admin
    9 Nov 2014 | 1:52 pm
    Water damages are one of the issues in your house that must have correct action otherwise; you could be coming across big monetary expenditures in the future. And you will certainly require a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Make Your House Mold Free

    admin
    7 Nov 2014 | 2:46 am
    Humidity along with bad house maintenance can be reproducing premises for mold. Whether it is within in your restroom or exterior on your walls, disregarding the growing mold can cost you a lot of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Kikolani

  • Web CEO SEO Software Platform Review

    Kristi Hines
    12 Dec 2014 | 8:11 am
    You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. Web CEO is a search engine optimization software that has a lot of great features. It used to be an exclusive desktop product a few years ago, but the company has transitioned everything to the cloud, which enhances its appeal. In this…
  • Simple and Affordable Resources for Creating a Website

    Kristi Hines
    8 Dec 2014 | 6:00 am
    There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. In this post, I’m going to share some easy-to-use and affordable resources for creating your own website. Hosting If you’re looking for affordable web hosting for your domain, then you might want to check out Hostt. They offer free web hosting when you…
  • SEO PowerSuite – Everything You Need for Your Website’s SEO

    Kristi Hines
    3 Dec 2014 | 6:00 am
    One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. Four tools, ten minutes. Within fifteen minutes, I had entered my website information, connected my Google Analytics & AdWords accounts, and received most of the data from each tool. That I find impressive – especially for a toolset that offers a free license. The SEO PowerSuite Toolset Now,…
  • 5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

    Kristi Hines
    1 Dec 2014 | 6:00 am
    If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it. In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them. Be sure to click to enlarge the images for a better preview! 1. KnowEm Have you ever visited @Apple on Twitter? While the account has 31.9k followers, it doesn’t…
  • 2014 Black Friday & Cyber Monday Sales for Marketers

    Kristi Hines
    24 Nov 2014 | 6:00 am
    It’s that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently to see when new deals are added! Also, be sure to check out deals that may be listed as expired – some will extend the offer for an additional time at the last minute! Available Now OptinMonster Description: The best lead-generation plugin for WordPress that allows you to create…
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    Financial Social Media

  • Understanding the Power of Email Marketing Relationships

    Guest
    16 Dec 2014 | 3:19 pm
    By Dave Charest.   “Would you mind giving me a ride to the airport?” The answer to this question relies on one very important factor—who’s asking? Your reply to a complete stranger is going to be different than the reply to a long-time friend. It’s the nature of the relationship that colors the response and the actions you take. The better the relationship, the easier it is to say, “Yes!” The same is true for email marketing. When you allow your email contacts to get to know, like, and trust you, over time you’ll find yourself with more relationships that lead to,…
  • The Future for Advisors and Social Media

    Amy McIlwain
    11 Dec 2014 | 2:40 pm
      I have seen the future for advisors and social media, and I’m here to tell you that it will be a paid-content world. Sites such as LinkedIn and Facebook started out with purely organic content written by people to entertain and inform their social media networks, and those audiences would reward them by liking them. But now and in the future, we will all see more paid content as businesses sponsor online posts in social media news feeds. LINKEDIN LinkedIn, in particular, is jumping on the paid-content bandwagon with what it calls “content marketing in the world’s only…
  • Financial Advisors, Release Your Content Powerhouse!

    Guest
    9 Dec 2014 | 5:52 pm
    By Samuel Mignot. For the last couple of years, Google’s algorithm has increasingly emphasized the importance of quality content. Therefore, the focus is no longer on how well keywords are picked up and included on your pages, but on how much each one makes sense within a certain context. At this game, financial advisors are stronger than they think! Financial advisors already have all the content needed to succeed! Financial advisors, wealth managers, asset managers, trust officers, lawyers… these people are probably part of your staff and have tremendous experiences and knowledge to…
  • Facebook’s News Feed Algorithm Update: No Overly Promotional Posts

    Amy McIlwain
    4 Dec 2014 | 11:32 am
      As you have probably heard by now, Facebook will be making significant changes to the way the News Feed works in January 2015. These changes will affect the way that marketers will be able to reach users that like their brand’s page. But that doesn’t mean you should abandon your Facebook all together! In this week’s post, I will explain what this algorithm update means, what you should avoid in your future posts and what you can do to stay on Facebook’s good side and maintain your reach. What will change in the Facebook News Feed? “Our goal with News Feed has always been to…
  • Cultivating Relationships Not Worth The Time?

    Maribeth Kuzmeski
    2 Dec 2014 | 12:53 pm
    Proactively cultivating relationships is often an afterthought. But with all the talk about how important relationships are – why don’t we spend more time focusing in this area?  The fact is that we often are just too busy trying to get through the work of the day. And, relationships are not what we DO in our businesses, right? Most firms are not in the “relationship business,” we are in the [INSERT your core offering] business. Intuitively we know that relationships are important, but let’s focus on the quantitative reality. When you look back on your previous sales, try affixing…
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    Digital Royalty

  • Social Snacks, Episode 5

    Darren Flores
    18 Dec 2014 | 7:30 am
    Welcome to the fifth episode of Social Snacks, a new 1:40 web series from your friends at Digital Royalty. This week we’re chatting about YouTube’s new .gif creation tool, Liam Neeson and LinkedIn, and a new tool on Twitter for quickly promoting your posts. Hungry for some social goodness? Have a snack, on us. Want to partner with dR and the gang? The post Social Snacks, Episode 5 appeared first on Digital Royalty.
  • Using Automation To Put A Little Time Back In Your Day

    Graham Kahr
    16 Dec 2014 | 9:46 am
    We’ve all heard the phrase, “you’ve gotta work smarter, not harder” but that’s not always as easy as it sounds, right? Luckily, there’s a wide selection of apps that can help you cross tasks off your to-do list through automation. Apps like IFTTT and Workflow are great third party apps to get you automating like a pro. All of those tasks that you’ve never wanted to do like backing up your contacts to a Google Spreadsheet or automatically download Facebook Photos that you’re tagged in to your Dropbox, are done in a flash with ‘If This Then That’ (IFTTT). IFTTT…
  • Holiday Picks: Social Campaigns

    Erinn Ray
    11 Dec 2014 | 9:47 am
    We’re well into this festive season and I’m sure you’ve seen just a wee bit of holiday marketing, no? If you’re like me, you’ve been bombarded by holiday ads for quiet some time now. Heck, we’ve been seeing them since before Halloween! But even in the sea of sameness (please, not one more perfume commercial!), there are a few gems that have stuck out to us. Here are our top picks for the seasonal campaigns with awesome social integration. Motorola Moto 360 – #ForOurTimes The ‘A Watch for our Times’ campaign rolled out just in time for the holidays to promote their…
  • Social Snacks, Episode 4

    Darren Flores
    10 Dec 2014 | 1:18 pm
    Welcome to the fourth episode of Social Snacks, a new 1:40 web series from your friends at Digital Royalty. This week we’re chatting about Facebook’s major update to Graph Search, mobile search ad spend, and a new feature in YouTube’s Audio Library. Hungry for some social goodness? Have a snack, on us. Want to partner with dR and the gang? The post Social Snacks, Episode 4 appeared first on Digital Royalty.
  • Social Snacks, Episode 3

    Darren Flores
    3 Dec 2014 | 2:45 pm
    Welcome to the third episode of Social Snacks, a new 1:40 web series from your friends at Digital Royalty. This week we’re chatting about Black Friday, Tumblr, and the productivity app, Slack! Hungry for some social goodness? Have a snack, on us. Want to partner with dR and the gang? The post Social Snacks, Episode 3 appeared first on Digital Royalty.
 
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    Uncrunched

  • The Ethics Of Publishing Hacked Information

    Michael Arrington
    15 Dec 2014 | 12:54 pm
    Like many people I’ve been fascinated by the Sony hacks. So much interesting information (and gossip) about the inner workings of a major movie studio. I was also waiting for Sony to start balking at the re-publication of a lot of that information by the news sites. And sure enough, they’re now calling it stolen information, and threatening publications that are sharing it with the public. It reminds me distinctly of the situation we found ourselves in in 2009 when a hacker delivered a truckload of internal Twitter information. See In Our Inbox: Hundreds Of Confidential Twitter…
  • MTailor: The Perfectly Tailored Man’s Shirt

    Michael Arrington
    10 Dec 2014 | 2:21 pm
    MTailor, one of our recent investments at CrunchFund, is a really amazing company. They make tailored shirts for men, except your mobile device is the tailor. You go through a quick scanning process that involves leaning your phone or tablet against a wall and then spinning slowly in front of it. Once that’s done MTailor has your measurements, which they say are 20% better than actual tailors they used for a study. I’ve never owned tailored shirts but I should have. I have a longer body than average and generally buy tall shirts when I can find them. That’s been harder with…
  • “Time Collapse” And My Broken Brain

    Michael Arrington
    10 Nov 2014 | 9:52 pm
    I was perusing the news headlines this evening and I noticed this article about Glenn Beck’s health troubles. A few sentences early on in the article floored me, because it describes how I feel exactly: “Doctors tell me that up until recently, I hadn’t had a real REM sleep in maybe as long as a decade,” Beck said. “I didn’t have a dream that I remember, except one in a decade. And quite honestly, this isn’t a symptom you look to fix if you have a ton to do. But the first sign of trouble I noticed was what I call a ‘time collapse.’ If we had met before, I couldn’t tell…
  • Abacus, The Expense Software Employees Love, Raises $3.5 Million

    Michael Arrington
    31 Oct 2014 | 6:46 am
    I hate expense reports. I do them once a year and I still hate it. Back when I had to do them monthly or have the finance department all over me I hated them twelve times as much. Abacus fixes all that. The company was founded by Omar Qari, Ted Power and Josh Halickman (Foursquare, Google, Etsy Venmo and other experience) and they launched earlier this year at Winter Y Combinator. You can read their launch post here. How does Abacus fix expense reports? When a company starts using Abacus, they link their bank account. Employees set themselves up in the app and also link their bank account.
  • Who’s Lying About Whisper?

    Michael Arrington
    16 Oct 2014 | 2:23 pm
    Separately, Whisper has been following a user claiming to be a sex-obsessed lobbyist in Washington DC. The company’s tracking tools allow staff to monitor which areas of the capital the lobbyist visits. “He’s a guy that we’ll track for the rest of his life and he’ll have no idea we’ll be watching him,” the same Whisper executive said. – The Guardian As far as I can tell from what The Guardian has alleged, and from Whisper’s denials, what happened is this: 1. When talking to potential partners, Whisper hypes its ability to track users so that those partners will know…
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    agency 2: Social Media Agency

  • Facebook’s new call to action for 2015

    agency2
    15 Dec 2014 | 6:43 am
      Driving more call to actions on Facebook in 2015 Facebook Pages are giving marketers additional capabilities on their brands’ pages with a set of new call-to-action buttons. Call-to-action options, including Book Now, Contact Us, Shop Now & Sign Up, will help brands actualise the value of their communities. A welcome move, especially after the challenge of reduced organic reach that Facebook Communities managers have been faced with. It is an interesting move that Facebook are placing this call-to-action button in such a prominent position (next to the Like button),…
  • Creative Workplace: London Social Media Agency

    agency2
    28 Nov 2014 | 4:19 am
    A social space for London social media agency | Created by Studio 7 Design. agency:2 moves into a new, bespoke London office designed for creative inspiration & sociable interaction. A fab new office has been designed and created by the team at Studio 7 Design for agency:2, run by Joel Davis and Sharon Baker. Studio 7 Design worked quickly and efficiently in order to facilitate a smooth transition from a temporary office in London’s Kings Cross to a  new space in Highbury & Islington. The bespoke office space was designed with purpose and flair; all of the elements have come…
  • What Does The Future Hold For A Marketing Director?

    agency2
    22 Sep 2014 | 8:57 am
    Gartner analyst Laura McLellan has predicted  2017 a company’s Chief Marketing Officer will “spend more  than their counterpart Chief Information Officers”.  We are already seeing IT becoming increasingly important for marketing departments and a merging of these skills sets. With social media, big data, real-time analytics and data security now a fundamental part of any marketing campaign this increase in spend is not unexpected. As new software is becoming more refined it is increasingly important that new technologies are fully integrated. Part of this process involves…
  • Big Data: The Big Game Changer

    agency2
    13 Jun 2014 | 7:00 am
    If you’re a sports fan the next two months will be a golden period for watching sport with the FIFA World Cup, Wimbledon and the Commonwealth Games all taking place. Here are our top three predictions about how Big Data will be a big game changer for these events and how it will affect the future of sport. 1. Better Analytics: There is now a wealth of sports statistics about specific games and players accessible for managers, broadcasters, players and fans alike with real-time data easily accessible. Some of this technology is already enriching fans experiences, and for Wimbledon this year…
  • Social Data Growth in 2014

    agency2
    22 Nov 2013 | 3:57 am
    For 2014 agency:2 predicts Social Data to emerge as a business foundation.  Throughout an organisation: from HR,  to Brand, PR and Marketing teams, Social Data will play a major role in building a richer level of Customer Relationship Management (eCRM) in order to create a better understanding of  customer, prospect and employee  insights and actions. With CRM Analytics and Social data companies are able to create predictive models, benchmark and support the decision making process.  
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    barnraisersllc.com

  • 37 facts on the future of social selling vs. cold calling

    Rob Petersen
    14 Dec 2014 | 6:34 am
          50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com). Social Selling is the use of social media to interact directly with prospects, answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call.  You might say one is yesterday’s way of selling and the other is today’s. Where is it going in the future?
  • Top 7 free social media measurement tools from 7 experts

    Rob Petersen
    9 Dec 2014 | 7:46 pm
        90% of CMOs say social data has impacted at least some of their decisions; only 47% use data to make predictions or forecast sales. (source: Bazaarvoice) 87% of marketers want to know how to measure their return on investment for social media activities (source: Social Media Examiner) 85% use social networks in some way; only 14% tie financial metrics to it (source: AdAge) These facts indicate most companies use social media but don’t measure it. Yet, virtually all agree they would make better business decisions, possibly determine their return of investment, if they did.
  • 14 best data visualization tools for better storytelling

    Rob Petersen
    30 Nov 2014 | 3:48 pm
        If you can’t measure it, you can’t manage it. – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Hundreds of tools are now available to chart, create dashboards and better measure and mange data. They range in price from open source to thousands of dollars per year. They range is sophistication from “drag and drop,” plug-ins and…
  • 6 more studies prove Digital Marketing ROI

    Rob Petersen
    23 Nov 2014 | 5:07 am
        TV and Digital are the two media channels that now receive the most ad spending. They are the only two media channels where ad spending is increasing as opposed to Print, Radio and Outdoor where it is decreasing. If current trends continue, Digital is expected to overtake TV by 2018. Marketers spend more in Digital but many companies ask: Show me the ROI! To better understand Digital Marketing ROI and this trend, we recently published 11 Studies Prove the ROI of Digital Marketing. Below is an Infographic of our findings from Piktochart, a  company that offers an all-in-one…
  • 10 experts give top criteria for killer presentations

    Rob Petersen
    15 Nov 2014 | 3:25 pm
          Only 50% of a presentation is remembered after 10 minutes Only 25% by the next day Only 10% within a week (source: Jack Malcolm) Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it. So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation? 10 experts give their top criteria for killer presentations. FRAME YOUR STORY: There’s no way you can give a good talk unless you have something worth talking about. Conceptualizing and framing what you want to say is the most vital…
 
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    Windmill Networking is Now Maximize Social Business

  • 2015 : The Influencer Marketing in the Digital Age

    Raymond Morin
    18 Dec 2014 | 5:45 am
    The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. They recognize the strategic impact of influencers in social media and are integrating content into their marketing budget. […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for…
  • Three Ways to Optimize Social Media for Hotels in 2015

    Debbie Miller
    17 Dec 2014 | 5:45 am
    It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. It’s also a good idea to begin thinking about overarching plans for the […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works…
  • How To Build Your Following On SlideShare

    Ann Smarty
    16 Dec 2014 | 5:45 am
    SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. However it’s not just a social media network – it’s also a great asset […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in…
  • What Facebook’s Next Round of Algorithm Changes Means for Pages

    Jim Belosic
    15 Dec 2014 | 5:45 am
    In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This time the change, which will be implemented in January, affects the kinds of content fans and followers will see from the brands they follow. What’s behind the change? In their […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has…
  • New Year’s Resolutions For Your Social Customer Service

    Sofie De Beule
    12 Dec 2014 | 5:45 am
    As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Social customer care has become a true business necessity. New investments in technologies and organizational changes to support this evolution are inevitable […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online presence. She writes…
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    Social Media Simplify

  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (or consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School…
  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
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    Heidi Cohen

  • 5 Social Media Video Content Tips For Stellar Results

    Heidi Cohen
    17 Dec 2014 | 3:00 am
    Social Media Video Content: Case Study (Charts) Looking to expand your audience? Add social media video content. While visual content has gained traction over the last couple of years as easy-to-consume, snackable information, expect social media video to jump to the forefront of must-have content types in 2015. This content trend is fueled by 2 interrelated factors: Expansion of low (or no) cost, easy-to-create and edit professional looking video options. New filters and apps like Instagram’s Hyperlapse distributed via social media platforms continue to feed this frenzy. Free distribution…
  • How To Maximize Social Sharing

    Heidi Cohen
    15 Dec 2014 | 3:00 am
    7 Tips To Optimize Your Content For Social Sharing Ignore the power of social sharing at your peril. Social sharing is the traffic from one or more social media networks to your website or content. Optimal social sharing results from using these 5 key social sharing powerhouses (content creators, employees, influencers, community and DIY sharers) combined with social media advertising. Social sharing has beat search traffic for the second time in 2014 according to Shareaholic data based on 360,000 websites using Shareaholic platform and 420 million monthly unique visits (although…
  • What the Pros Do To Boost Content Reach

    Heidi Cohen
    12 Dec 2014 | 3:00 am
    5 Expert Content Marketing Tricks To Extend Your Reach Content marketers are always on the lookout for new tricks to engage a larger audience. The major challenge is to consistently break through and attract both dedicated and new readers in an increasingly competitive environment where time is readers’ most scarce resource. The key to improved reach is a compilation of small tactics that in aggregate create a big impact. It’s the same for the pros. You just don’t see what they’re doing because, like a “Where’s Waldo” cartoon, they’re hiding in plain sight! 5 Expert content…
  • How To Use Social Media To Attract Millennial Buyers

    Heidi Cohen
    10 Dec 2014 | 3:00 am
    Understand Your Millennial Customer Or Lose Her Business Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture. More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs, getting their first home, and getting married that involve major purchases. To succeed, take a page from real life Mad Man, David Ogilvy, who said, “You wouldn’t tell lies to your own wife. Don’t tell them to mine.” (Here are 5 lessons from David…
  • 55 US Mobile Facts Every Marketer Needs For 2015

    Heidi Cohen
    8 Dec 2014 | 3:00 am
    2015 Mobile Marketing – 19 Research Charts Mobile devices, smartphones and tablets, have changed our lives. As a result you need to plan your 2015 mobile marketing NOW!!! Skip the  kisses, I’ve got to check my smartphone according to Touluna (August 2014). 65% of US smartphone users check their phones within 15 minutes of rising 64% check their phones within 15 minutes of going to bed. But for millennials smartphones are personal devices where they spend significant time according to a Mitek and Zogby Analytics study (June 2014). (For more information on how millennials see…
 
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    The Future Buzz

  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
  • Useful Link: Measurement Guide From Google

    Adam Singer
    7 Nov 2014 | 11:16 am
    We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion. So I’m always happy when new resources are released to help marketers continue their journey to achieve better measurement.This week, my colleagues at Google released a new guide to help you become a better marketer. It’s titled: Measure What Matters Most: A Marketer’s Guide.In this brief guide, you’ll learn about the four crucial tenets of measurement-focused…
  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
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    My Community Manager

  • #CMGRHangout presents: Holiday Foodie Hangout (Preview)

    Sherrie Rohde
    18 Dec 2014 | 6:57 pm
    It’s that time of year when foodies of all levels can enjoy holiday delights everywhere they go. You’ve likely even formed new communities, or revived old ones, through some of those tasty treats your colleagues have brought to work or your neighbors have dropped by in apology (or was it gratitude?) for the past year. What can we learn from foodies as community builders? What observations can we make from food communities?Bring your favorite recipe and join us for this week’s #CMGRHangout panel on Friday, December 19th at 2pm EST to discuss how we can apply foodie concepts to…
  • User-Generated Content (UGC): Putting your community in the Creative Director’s seat

    Emma Cunningham
    17 Dec 2014 | 7:13 am
    Why make your own content when you can get somebody else to do it for you? Better yet, what if getting them to do it for you makes them happy AND boosts your bottom line? Let’s call it a win-win.Welcome to UGC: user generated content.“When you create great content, it’s wonderful, but great content is only great if it connects and helps the community,” says Brian Fanzo, Chief Digital Strategist at Broadsuite. “The best way to do that is to leverage the community—and UGC is a powerful way to do that.”People don’t connect to slick productions of fancy content the same way that…
  • Coopetition Among Communities

    Nicole Rohr Stephani
    15 Dec 2014 | 1:27 pm
    Recently on #CMGRHangout, we discussed how competitors can work together to share ideas and better their individual communities. There’s a clever name for it, too: coopetition.When you think of thought leadership or influencers for your community or your brand, the ones that are great are the ones who can reach outside and not stay in that one frame of mind.Separate the fact that the day before you were fighting over an RFP. Do what’s best for the community, not just for the bottom line.It’s a great way of establishing trust with your community. You’re not just constantly…
  • #CMGRHangout presents: User Generated Content (Storify)

    Sarah Mordis
    12 Dec 2014 | 1:18 pm
    If you’re working in community or social you probably don’t need to be convinced that user-generated content is a good thing. Check out this week’s #CMGRHangout panel for best tips on getting your community excited and interested in submitting copy, photos and more![View the story “#CMGRHangout presents: User-Generated Content ” on Storify]The post #CMGRHangout presents: User Generated Content (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: User Generated Content (Preview)

    Sherrie Rohde
    11 Dec 2014 | 7:08 pm
    If you’re working in community or social you probably don’t need to be convinced that user generated content is a good thing. After all:54% of adult internet users post original photos or videos online that they themselves have created. [PewResearch, 2013]Over half (51%) of Americans trust user-generated content more than other information on a company website. [Bazaar Voice, 2012]So what does an opportunity to run a user generated campaign look like? How do you encourage those early entries? Who’s doing a fantastic job bringing user generated content into their community?If…
 
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    The Technology Cafe

  • VIDEO: These Everyday Objects Dancing On Speakers Will Mesmerize You

    Samir Saleem
    13 Dec 2014 | 10:58 am
    “I’m pickin’ up good vibrations” Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: These Everyday Objects Dancing On Speakers Will Mesmerize You appeared first on The Technology Cafe.
  • VIDEO: 12 Days of Techness: Misfit Flash

    Samir Saleem
    12 Dec 2014 | 8:58 pm
    David Pogue brings you his very own spin on the “12 Days of Christmas” but with a tech twist. On the third day, he features the Misfit Flash fitness tracker. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: 12 Days of Techness: Misfit Flash appeared first on The Technology Cafe.
  • VIDEO: 12 Days of Techness: Jingle Ball Speaker

    Samir Saleem
    11 Dec 2014 | 4:58 pm
    David Pogue brings you his very own spin on the “12 Days of Christmas” but with a tech twist. On the fifth day, he features the Jingle Ball Christmas tree bluetooth speaker ornament. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: 12 Days of Techness: Jingle Ball Speaker appeared first on The Technology Cafe.
  • VIDEO: Sony’s hacked e-mails expose internal drama

    Samir Saleem
    11 Dec 2014 | 4:58 pm
    The massive hacking of Sony Pictures ranges from executives’ e-mails disparaging actors to leaked personal information. The Post’s Cecilia Kang explains what has been revealed so far, and why it could get much worse for the production company. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Sony’s hacked e-mails expose internal drama appeared first on The Technology Cafe.
  • VIDEO: 12 Days of Techness: Krinner Christmas Tree Stand

    Samir Saleem
    10 Dec 2014 | 7:58 pm
    David Pogue brings you his very own spin on the “12 Days of Christmas” but with a tech twist. On the fourth day, he features the Krinner Christmas Tree Stand. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: 12 Days of Techness: Krinner Christmas Tree Stand appeared first on The Technology Cafe.
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    Social Cubix » Blog

  • Social Cubix’s Top 7 Apps to Put You in the Christmas Spirit

    Umar Khan
    17 Dec 2014 | 11:54 pm
    Ho ho ho I say! Tis’ the season to spread joy, which is why we felt this month’s first issue should revolve around apps that make celebrating Christmas a pure joy. And we don’t mind at all if Santa “borrows” a few ideas here and there! Let’s get to it. Epicurious – iOS , Android Epicurious should be your cloud-cookbook this holiday season and let me tell you why. This app is right up there along with the most complete and polished cloud-cookbook sources, complete with dinner party ideas, a devoted cocktail section, and even a separate section for newbie cooks as well as vets.
  • Free Call & SMS Scheduler – The One Mobile Scheduler You Just Can’t Be Without

    Umar Khan
    10 Dec 2014 | 4:44 am
    “I’m not really the kind of guy who plans on making phone calls or send texts at a set time… when the need arises I just do it, unless of course something else gets in the way, in which case, I tend not to make that call!” says Cubix Labs COO, Salman. He explains further: “During my three-year marriage to my lovely wife, I must have put off ‘important stuff to do’ at least a few times each year. The wife was naturally cross with me as you can imagine. I had to find a permanent fix, fast. I also purchased call and text scheduling apps but they kept asking me to pay in order to…
  • Social Cubix’s Top 7 App Picks – November Issue #2

    Umar Khan
    26 Nov 2014 | 5:05 am
    A good gift keeps on giving, doesn’t it? We here at “The Cubix” love giving out the gift of apps! So here we are again with this month’s second issue of another top 7 picks. SnapShop Showroom – iOS Thanks to the technological wonders of augmented reality, you can now have a very good idea of how a new piece of furniture would look in your living room. SnapShop Showroom lets you visualize exactly how different furniture looks in your surroundings. Walk into your desired area for placing furniture and launch the app. Let’s say you want to see how a new sofa sits with the…
  • Untapped Potential in Mobile Apps – The “Intelligent” Airport

    Umar Khan
    24 Nov 2014 | 12:40 pm
    On the go travelers are among the most stressed out people in busy airports. They want nothing more than to stay connected at all times, and have travel information at their fingertips in a jiffy. Thanks to the revolution brought about by Smartphones, passengers are better connected than ever. This presents a unique opportunity to airports everywhere to offer unique tech-based amenities to enhance the overall travel experience for today’s connected travelers. Intelligent Traveling A fully smart airport has the potential to be a complete game changer, and as far as mobile apps go, this is an…
  • Social Cubix’s Top 7 App Picks – November Issue #1

    Umar Khan
    19 Nov 2014 | 4:45 am
    It’s your lunch break and you’re checking up on some general info on your favorite smartphone app. I wish I could sometimes put my finger on it, but what is it about apps that make you not want to put the phone down? Yeap, we’ve all been there. Mobile apps do have that effect on us. Part of a new blog series, November brings you two more fresh issues of our top must-have mobile apps this month. Here we go again! EasilyDo – Smart Assistant, iOS, Android Our culturally-inherited obsession with shaving off a few seconds here or there to boost productivity dates back to at least…
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    EarnedWeb | Digital Business + Strategy

  • 3 Principles for Successful Engagement in the Digital World

    Bilal Jaffery
    18 Dec 2014 | 7:50 am
    Last week, I had an honor of speaking at the Canadian Financial Marketing Forum with some of the brightest minds in the digital space. We discussed variety of issues facing the industry — from building a holistic strategy to best practices that generate a positive ROI. Here are few thoughts on some of my learnings […]
  • How Marc Benioff convinced me to buy a Fitbit?

    Bilal Jaffery
    26 Oct 2014 | 11:19 pm
    This is a lighthearted story of how social media influences consumer behaviors and accelerates sales. Also a proof point and validation of why executives need to be on social and have a personality. (Hint: No ghost writing, scheduled tweets etc.) At the verge of Fitbit’s new activity tracker launch last year, like most addicted to […]
  • True Passion is Contiguous

    Bilal Jaffery
    14 Oct 2014 | 6:44 pm
    True trait of a leader is to invoke and inspire others to join in a movement.  The ability to communicate, influence and persuade others to do things is indispensable to everything one accomplishes in life. Check out how a Celtics fan, Jeremy Fry, shows his passion and leadership by truly being part of a moment. […]
  • Is your self-worth defined by your likes/follows?

    Bilal Jaffery
    9 Oct 2014 | 5:43 pm
    How you use internet and the social web depends on you. The time we spend on social networks can be a waste, or it can make us smarter, connected, empathetic, and aware. It can amplify the good as well as the bad. You can use it to form deep emotional connections or ignore the person […]
  • Where is your media buy cash best spent? 

    Bilal Jaffery
    7 Oct 2014 | 9:53 am
      On Facebook, click-through ratios (CTRs) and share of spend is dominated by News Feed ads, despite a declining CTR for mobile feeds, says a Social Bakers report. Accordingly, advertisers are shifting more and more spend to the News Feed, resulting in higher costs per click (a 40% rise for desktop News Feed ads versus Q1). […]
 
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    Social Web Thing

  • The Email Marketing Renaissance

    Ben Cotton
    12 Dec 2014 | 3:01 pm
    I remember in the 90s when people were delighted to simply receive an email, the novelty factor was huge, and open rates were high (often upwards of 70%). Throughout the 2000s as technology developed, and with it spam techniques, this number began to dip, as we became accustomed to receiving email — much of it unsolicited. Many consumers were rightly scarred by this experience and began to equate email marketing with spam. They perceived email marketing as the online equivalent of receiving junk mail through the post. Unsurprisingly, open rates continued to plummet throughout this…
  • Ones to Watch on Social Media this Christmas

    Ben Cotton
    12 Dec 2014 | 4:06 am
    Social media is growing, year on year, into a phenomenal platform for advertisers. Perhaps this is because the end user feels far more involved in the process: no longer just a passive telly viewer, they can now share content that they like with friends, personally recommending them—and download add-ons like games, music and more. These types of interactive campaigns have evolved out of users of social media sharing what was initially user-generated content – funny videos, political and motivational messages, etc. Thus, to be truly successful, advertisers do best to replicate this format…
  • Using Social Media to Boost Your Job Search Success

    Ben Cotton
    12 Dec 2014 | 3:40 am
    Social media is a great way to interact with friends, share photographs and catch up with gossip but it can also help you land the career of your dreams. That’s right, networking platforms are a great way to hear about vacancies through recruitment specialists such as http://callcentrejobsinmanchester.co.uk/ and to get headhunted, so let’s take a closer look at some of the most popular social sites out there and how they can boost your job search success. LinkedIn LinkedIn is a business-orientated social networking site that’s designed to connect companies and employees both regionally…
  • What’s Next for Content Marketing?

    Ben Cotton
    21 Nov 2014 | 3:58 pm
    I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot down examples of organisations, brands and media which are transforming the world of content and redefining what content might mean in the future. I refer back to this list when I’m in need of inspiration — especially when considering new ways of developing content that can help tell the Indeed story in a more interesting and compelling way. Although, the media industry has…
  • 2015 PR Graduate Schemes

    Ben Cotton
    14 Nov 2014 | 3:25 pm
    Here is the eagerly anticipated list of PR graduate schemes which begin in 2015. Despite most university semesters commencing in September or October, the reality is that the deadline for many schemes is already fast-approaching (the majority close throughout January 2015). Crucially, this means two things for students. A) Now is the time to start on your application. I don’t just mean the application form itself, but start learning about burning industry issues, researching the agency and its clients, as well as critically evaluating successful case studies and preparing for what…
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    Pro Blog Service

  • Blogging and eCommerce: Guest Post by Lloyds of Indiana

    Erik Deckers
    15 Dec 2014 | 8:34 am
    Blogging and eCommerce: Guest Post by Lloyds of Indiana My partner, Paul Lorinczi, left Professional Blog Service in 2013 and went to work for Lloyds of Indiana, a former client of ours. I’m pleased to be able to share this guest post written by Garry Jones, owner of Lloyds. Years ago, Professional Blog Service came to us and suggested we start blogging to support our eCommerce site. We are an online retailer of Print Finish Equipment. We supply print shops and small offices with things like binding machines, binding supplies, laminators, laminating supplies and some larger equipment…
  • 5 Social Media Trends All Writers Should Follow in 2015

    Erik Deckers
    11 Nov 2014 | 8:11 am
    5 Social Media Trends All Writers Should Follow in 2015 This is a special guest post written by Hilary Smith, a recent graduate of Medill School of Journalism. Always one to help young writers, I’m pleased to offer this on her behalf. As we approach the holiday season, we also come to the end of another amazing year of technology and the continued growth of social media. The year 2014 brought us the iPhone 6, but more importantly gave us new technological advances in brain mapping, better mobile collaboration and more agile robots. Writers need social media. It may be a distraction, but…
  • Screw the Long-Term Strategy! Smart Content Marketing is Agile

    Erik Deckers
    23 Oct 2014 | 10:00 am
    Screw the Long-Term Strategy! Smart Content Marketing is Agile There’s an old story about an architect who was hired to design an entire campus of buildings surrounding a large empty quad. When the buildings were done, the administrators asked the architect to lay out a series of sidewalks between buildings. He decided to wait instead. As he waited, people walked between the buildings, finding their own way, eventually wearing the most efficient paths into the grass. Then the architect had the sidewalks installed on the paths the people had made, saying they were more efficient and…
  • Five Steps for Surviving Google Authorship’s Death

    Erik Deckers
    14 Oct 2014 | 5:00 am
    Five Steps for Surviving Google Authorship’s Death I was pretty pissed when Google canceled their much-loved Authorship. For one thing, they did it less than a week before an advanced content marketing seminar I was leading, which killed about 25% of the entire presentation, which sent me scrambling for another solid 15 minutes. I mean, I had a great graphic with Chuck Norris, bacon, and a cartoon of a bear riding a shark, and They. Killed. It. Second, this was the one thing that was going to make honest writers out of all the meh-diocre hacks and spammers. Rather than allowing…
  • Five Lazy Words To Cut From Your Marketing Copy

    Erik Deckers
    30 Sep 2014 | 5:00 am
    Five Lazy Words To Cut From Your Marketing Copy Many marketers suck their readers into the bog of humdrum with over-used words and industry jargon, hoping no one will notice they’re just coasting on properly spelled words and grammatical sentences. It’s a sign of writing laziness to trot out the same old phrases and buzzwords, using them just one more time, in the hopes of getting out of yet another copywriting jam. These words aren’t even buzzwords anymore. They’ve had the buzz driven right out of them. They’re words that every good copywriter must stop using if…
 
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    Priyanka Writing

  • When Social Media Bridges Borders – India & Pakistan

    admin
    18 Dec 2014 | 10:10 am
    Every Indian when you say ‘Pakistan’ .. something will flair in his or her heart. Anger, Passion, Sorrow, Hurt, Victory, Hope, Dream, Desire – whether positive or negative but something will flair in his/her heart. The passion and craze that surrounds any sporting activity between the two countries is testimony to this. I am just an Indian like this. Today the turn of events on Twitter have touched my heart. I want to document this here, for people who may miss it and just because it needs to be said, A couple of days back, Pakistan had a tragedy. Over 100 school kids were…
  • Hiring: 3 Life Skills Educational Institutions Must Teach their Students

    admin
    2 Dec 2014 | 9:45 am
    Educational institutions need to work on imparting meaningful life skills in students. Not just rote learning and some academic knowledge. If the student chooses a field of academics – teaching or PhD, then the academics help. For most of us who have gone into a different field of work after studies have found that, the work has pretty much nothing to do with all the stats, facts and theories we learnt in school. Now, for the last few months, I have been actively interviewing many candidates and hiring for @DigiWhirl and I find bizarre interactions happening. I have identified three…
  • Entrepreneur Spotlight: Rohit of @GoGujarati

    admin
    27 Sep 2014 | 3:14 am
    Recently I have been working with Rohit on his new mobile application designed to connect Gujaratis across the world – GoGujarati! App download links: Android ; iOS Decided to interview him for our entrepreneur series, Why GoGujarati? I started GoGujarati because there was no application which targeted a specific community as a whole. I am based in Mumbai and have grown up in a Gujarati community – I know this community is spread around the world with many unique cultural aspects. I feel this community is currently divided across distances and not united. They need to be connected…
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    Clixto7

  • Massive downtown LA inferno labeled arson

    Robot
    18 Dec 2014 | 6:35 pm
    LOS ANGELES — The massive inferno that ripped through an apartment complex under construction in downtown, melted signs on an adjacent freeway and blew out the windows of nearby buildings has been classified as arson by local and federal investigators. The Dec. 8 blaze at the seven-story Da Vinci apartment complex caused between $ 20 million and $ 30 million in damage, Erik Scott, a public information officer with the Los Angeles Fire Department, said on Twitter See also: Massive fire breaks out in downtown LA, closes freeway Investigators from @LAFD & #ATF determine the massive…
  • How to Repurpose the Best Content Formats of 2014

    Robot
    18 Dec 2014 | 7:49 am
    Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to repurpose and utilize these formats for their own content.  The local snapshot Whether taking the form of a list, interactive map, or article,…
  • Every big moment of 2014 in one honest Christmas medley

    Robot
    18 Dec 2014 | 6:46 am
    In case you’ve been living under a rock for the past year, but still greatly enjoy festive Christmas music, this medley is here for you Improv group Pop Roulette remixed classic holiday tunes like “Jingle Bells” and “Joy to the World” with the most noteworthy moments of 2014, including George Clooney getting married, Solange Knowles and Jay Z’s elevator brawl, Serial and the Ice Bucket Challenge The “12 Days of Christmas” has never sounded more depressing. Elaborate stunt proves all Christmas carolers should have a 20-piece band Cats destroying…
  • ‘The Interview’ is over: How a threat in broken English knocked Sony out

    Robot
    17 Dec 2014 | 6:57 pm
    LOS ANGELES — “The world will be full of fear.” There’s no way the hackers who brought Sony Pictures Entertainment to its knees, forcing the studio to shut down The Interview after a cascade of mortifying security and strategic failures over the past few weeks, could have known how right their statement would turn out to be. SEE ALSO: Sony nails ‘The Interview’ at festive, hack-free world premiere Never before has a major U.S. corporation looked so helpless. Never before has an enemy wielded such power over, or so vigorously had its way with, one of the…
  • Marketing Resolutions: Moving from Lag to Lead

    Robot
    17 Dec 2014 | 7:49 am
    Posted by Dr-Pete It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when we should be working. Even at work, we’re busily crafting our Q1 and 2015 plans for world domination, or at least for not-getting-fired, and trying to ignore how painfully short we fell in Q4 and 2014. This time, it will be different. The Problem with “Lag” Goals This is a post about marketing goals, and the insanity of failing the…
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    Theres a blog in my soup

  • Tumblr & Pinterest overtake Instagram in the social media stakes

    soup
    29 Nov 2014 | 3:00 am
    Recently released data from Global Web Index on the social networks growth trends as shown an interesting change. At the beginning of 2014 the social network with the fastest growing was Instagram, today the situation is somewhat different. New figures released by Global Web Index see a large increase in traffic to the social media networks Tumblr and Pinterest.   Growth in Members & active users Credit:globalwebindex.net In the last six months new user sign ups to Tumblr users grew by 120% while the photo sharing site Pinterest has shown visitor growth of 111%, important figures,…
  • Now you can filter bad bots in Google Analytics

    soup
    30 Aug 2014 | 3:32 am
    Google has recently announced a new feature with Google Analytics that gives site owners the ability to filter bot and spider visitors from showing up in your site visitor data. It has created a bit of confusion, so we thought would we try to make think clearer. Google Analytics is a web based analytics service that is based on a javascript library and on using cookies (rather than the users ip address like older log file analyzers used to do) to identify a particular user to see for example how many times the same user has returned to your web site. Javascript is a technology that runs on…
  • Google drive gets an update

    soup
    2 Jul 2014 | 2:41 pm
    Google Drive is the web storage service offer to users for free by Google and was introduced in 2012. The web service allows users to edit, share and store many types of documents, including those created using Google Docs (direct competitor of Microsoft Office).   Google Drive can be used in both web directly via your browser at http://drive.google.com, or by downloading the application and installing it on your pc or mac, with the ability to synchronize the contents of folders with those remote folders. It has a total storage capacity of 15 Gb, in addition to the same space allocated…
  • How does Google handle anchor text these days?

    soup
    27 Feb 2014 | 1:26 pm
    The following SEO experiment was run by an Austrian based SEO. They tried to find out how external and internal links are treated and whether Google is now able to recognize advertorials without nofollow tag added to them. The results are quite surprising. What was tested? Two external links on a page with the same link target and varying Anchor Text Two internal links on a page with the same link target and varying Anchor Text Two external links on a page with the same link target and varying anchor text, the first link is nofollow external link from a blog entry marked as advertorial The…
  • How to reduce traffic loss when migrating a site or with a domain change

    soup
    27 Oct 2013 | 3:13 pm
    In this post we will try to highlight the various aspects and types of possible site migrations. These points are to be kept in mind when migrating a site or carrying a domain name migration. Why migrate and not start again. We’ll explain why you should migrate and do not need to start over with a new domain or simply a newsite. What to migrate? site migration is often an expensive & time consuming operation, so it’s worth understanding what is worth to migrate and what can be left in the background. Tools for migration. At the end of this post we will see what tools we can…
 
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    Google Plus News

  • Buy OnePlus One Android Phone without Invite Code

    Mohamed Rafiq
    10 Dec 2014 | 9:45 pm
    OnePlus One is one of the best Android phone that is packed with amazing hardware specifications and still sells at an affordable price. However the problem is the site requires an Invite Code to buy this amazing phone. The good news is, In the spirit of Holiday season OnePlus One is now available for immediate purchase without an Invite Code (short-term only and while supplies last). Just visit the OnePlus site here, Add your choice of 16GB model for $299 or 64GB model for $349 to the shopping cart and checkout. Another cool thing is they estimate the phone to arrive by December 25th 2014…
  • How to Switch to Google Search after Firefox Yahoo Update?

    Mohamed Rafiq
    1 Dec 2014 | 10:17 pm
    Firefox recently announced their search partnership with Yahoo and rolling out Firefox 34.0 with Yahoo Search as their default search engine. So, if you have updated your Firefox in the last few days (Firefox 34.0 to be exact on Mac OS) you’ll be prompted to set Yahoo Search as default (refer image above). You may choose Later and ignore the change (Google will stay as your default search engine). In case you’ve already accepted the change and Want to revert to your previous favorite search engine i.e Google? here are the steps… Steps to change Default Search Engine in…
  • Donate to Fight Ebola and Google Will Match 2 times Your Donation!

    Mohamed Rafiq
    10 Nov 2014 | 10:44 pm
    Google along with Larry Page’s family foundation has kicked off a campaign to raise funds to fight the Ebola crisis in Africa and around the World. Larry Page’s family foundation has already announced  $25 million dollars contribution toward this effort. In order to encourage everyones participation Google is also spending another $7.5 million by matching your contribution by 2 times. So if you donate $1, Google will match with $2 and a total of $3 will go into the fight towards the Ebola crisis. ($1 is just and example and you can contribute as much you like) If you happen to…
  • GMail iOS App 3.1415926 with iPhone 6 Support Released

    Mohamed Rafiq
    7 Oct 2014 | 6:00 am
    GMail team today has released an updated version 3.1415926 of its popular iOS mail app with support for the new iPhone 6 and iPhone 6 Plus phones. GMail iOS Mobile App 3.1415926 New Feature Support for iPhone 6 Support for iPhone 6 Plus Install or Update the iOS mobile app from App Store. Popular termsversion 3 1415926The post GMail iOS App 3.1415926 with iPhone 6 Support Released appeared first on Google Plus News.
  • Google+ Android App Version 4.6.0.76970369 Released

    Mohamed Rafiq
    6 Oct 2014 | 10:12 pm
    Google+ Android team has released an updated version of the android app with couple of important new features. Google+ Android App 4.6.0.76970369 Two New features Now Stream Photos, Videos and Links to your TV directly from your Google+ App Edit Auto Awesome Movies on your device Besides above new features there are other performance improvements and bug fixes. Install or Update Google+ app from Play Store. Try out the new features and share your thoughts through comments below.The post Google+ Android App Version 4.6.0.76970369 Released appeared first on Google Plus News.
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    Social Samosa

  • How To Use Social Media For Successful Mobile App Launch

    Sameer Parwani
    18 Dec 2014 | 9:00 pm
    Social media is a powerful marketing platform, provided you do things correct.  If you want to use it to the fullest, you have to work in an organized way. Most people do several things randomly on social media – try this and that without a proper goal in mind, ultimately get no result and then conclude social media is of no use. However, if you take care of few basic things in advance and come up with a proper social media marketing plan, it can work wonders! Let’s get started. Here is a list of activities that you need to complete preferably in the following order. Define Goals…
  • Godrej Aer Spreads Awareness Against Pollution : A Tree, A Pigeon and A Dog Speak Up On National Pollution Control Day

    Aditya Bhatkal
    18 Dec 2014 | 9:00 pm
    It is quite a daunting task when asked to keep Mumbai pollution free. Godrej Aer was at the forefront of this and on National Pollution Control Day (2nd December) launched a campaign that had animals and trees speak to you who would leave a message or two. The message was followed by a penalty for non-adherence. Objective The objective of the campaign is simple. For the brand it stands for, Godrej Aer does its best to keep the insides of your car fresh and pleasant to smell. It asks these very same people to do their bit and keep the air outside fresh and pleasant thereby fulfilling the…
  • Zee Café’s Desperate Housewives Campaign Says Sin is In

    Janice Goveas
    18 Dec 2014 | 8:45 pm
    Desperate Housewives has been a much watched show on Zee Café and the concept itself has been quite disruptive for the Indian society. Interestingly there are quite a few viewers in the target audience. The new season has been launched by Zee Café and since most of the target audience is active across social media platform, it makes sense to reach out to them with promos via this platform rather than the usual / regular traditional media. Objective: Promoting the new season of Desperate Housewives on Zee Café – Seasons 1-8 using the tag line ‘Sin is In’. Desperate housewives has been…
  • #IndiawithPakistan – India unites with Pakistan on Twitter

    Social Samosa
    18 Dec 2014 | 8:32 am
    Post the #PeshawarAttack on Tuesday morning, there has been an outpouring of support for Pakistan from Indian Indians across the country. While world leaders were quick to condemn the attack, the common woman and man was quick to lend a shoulder to their neighbours. The hashtags #IndiaWithPakistan has been trending for more than 24 hours along with #PrayForPakistan and #PeshawarAttack have also been in the mix. Here’s a reverb on the conversations on this hashtag, indicating the peak in activity and the continuing buzz around the topic. Below is a roundup of how Indians of Twitter reached…
  • A Sexperiment Video By Durex Encourages The Nation To Make Love Without Fear On World Aids Day

    Ashwin Mathew
    17 Dec 2014 | 10:18 pm
    If there’s one category of ads on television that everyone lingers for when its playing, is a condom ad. Unless of course there’s family around. Durex India has been known for some of their creative and in-your-face marketing that’s given them such a large market share in the country. The ‘Make Love Without Fear’ campaign has been launched in association with MTV and Creativeland Asia. As always, their campaigns are never short of eye-catching strategies. Objective Encouraging India’s youth to engage in open conversation about safe sex. Raising awareness among the youth and…
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    Justice Mitchell

  • The Content Creation Manual for Marketers (Part One): Video

    Justice Mitchell
    16 Dec 2014 | 12:38 pm
    When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list.Video content is not only the most expensive to shoot, edit, and create, but it is also difficult to optimize once constructed. Therefore we are going to take a deep dive on how to construct your video, the length, and what purpose it serves. We also will cover how to think more critically about using your shooting schedule to maximize the types of video content.For the remainder of this…
  • Your Content Is Not As Good As You Think

    Justice Mitchell
    19 Nov 2014 | 6:00 am
    One of the many challenges I face developing integrated marketing campaigns is the client's perception of what they believe their customer desires. When I first establish a relationship with a new client, I do my best to dive into a deep stakeholder investigation. I really want to know not only what the leadership of a particular business or brand thinks, but what the larger audience thinks.For the remainder of this article click here:
  • Social Content Marketing Planning for a Live Event

    Justice Mitchell
    23 Oct 2014 | 3:44 pm
    I find it interesting and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like "in real time" reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Let's take a closer look at what it takes to properly develop and deploy social media/content marketing for a live event...For the remainder of this article click here:
  • Darwin's Inbound Marketing Clover – It's More Than Owned, Earned & Paid

    Justice Mitchell
    21 Oct 2014 | 6:44 am
    Over the past half a dozen years or so, all I've heard about in my circles is "owned, earned, and paid" media types. Marketing professionals love ... and I mean LOVE ... terms they can drop with clients as a way to sound smart. And although I'm a little weary of the ubiquity of these terms, it's true that media types are an important part of any integrated campaign conversation. However, it can be an amazingly cost-effective or expensive conversation, depending on the types of media you choose or create. Let's define this marketing vernacular:Owned Media: Owned media is content and…
  • The Content Marketing Mantra: “Create Once, Use Many”

    Justice Mitchell
    24 Sep 2014 | 6:12 am
    When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is to construct content in way that it can be utilized across your social graph ... [ read the remainder of the article here ]