Social Media

  • Most Topular Stories

  • 5 Tips to Make Your Brand Pop

    Canva
    Anna Guerrero
    31 Jul 2014 | 5:00 am
    No matter how great your product or service is, if no one knows about it they won’t be able to use or buy it. Seth Godin wrote about the difficulty of brand competition in his book Purple Cow: Transform Your Business By Being Remarkable, declaring the death of mediocre brands and the rise of amazing ones. Being bold and adventurous will set you brand apart from your competitors. These are our top five tips to make your brand pop: 1Build social media campaigns around new features and products Benjamin Franklin wrote about the value of engaging content: “Either write something worth reading…
  • How to Make the Most of your Visual Assets

    Canva
    Melissa Meggison
    18 Jul 2014 | 12:25 pm
    With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious – we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got. 1 Optimize for the platform Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And,…
  • Launching With Social: A Study of What Works and What Does Not

    Social Media Examiner
    Michael Stelzner
    1 Aug 2014 | 3:00 am
    Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and insights learned from the launch [...]This post Launching With Social: A Study of What Works and What Does Not first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • LinkedIn Has Quietly Rolled Out A "Follow" Button To Millions Of Members

    ReadWrite
    Owen Thomas
    31 Jul 2014 | 12:18 pm
    A gigantic change is quietly sweeping through LinkedIn. Millions of members now have a "Follow" button, a feature that promises to transform how we think about our interactions on the professional network.ReadWrite has found, and LinkedIn has confirmed to us, that a far broader set of users can now broadcast their activity to followers who don't need to formally connect with them to see what they're doing.This shift is more profound than it may first sound. It makes LinkedIn less like a work-oriented Facebook and more like a professionally oriented Twitter or Tumblr, minus the sports chatter…
  • 11 Ways to Get More Followers for Your Google+ Business Page

    Social Media Examiner
    Martin Shervington
    31 Jul 2014 | 3:00 am
    Do you want to grow your Google+ Page? Are you looking for ways to get your Google+ Page noticed? Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+. In this article you’ll discover 11 ways to get more followers for your Google+ [...]This post 11 Ways to Get More Followers for Your Google+ Business Page first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    Canva

  • 5 Tips to Make Your Brand Pop

    Anna Guerrero
    31 Jul 2014 | 5:00 am
    No matter how great your product or service is, if no one knows about it they won’t be able to use or buy it. Seth Godin wrote about the difficulty of brand competition in his book Purple Cow: Transform Your Business By Being Remarkable, declaring the death of mediocre brands and the rise of amazing ones. Being bold and adventurous will set you brand apart from your competitors. These are our top five tips to make your brand pop: 1Build social media campaigns around new features and products Benjamin Franklin wrote about the value of engaging content: “Either write something worth reading…
  • An Easy Guide to Creating a Presentation in Canva

    Peg Fitzpatrick
    29 Jul 2014 | 5:00 am
    Creating a presentation is a key element for many positions these days whether you’re an executive, speaker, or working in a professional setting. Getting your message across in a concise and visually appealing manner is challenge for many people but it doesn’t need to be. We’ve put together the ultimate guide to creating a presentation in Canva to help you feel confident and make the best impression while communicating successfully. 1 Be consistent Let your audience take in a presentation that’s easy on the eyes and flows from slide to slide. Jarring the presentation…
  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • How to Make the Most of your Visual Assets

    Melissa Meggison
    18 Jul 2014 | 12:25 pm
    With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious – we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got. 1 Optimize for the platform Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And,…
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
 
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    Social Media Examiner

  • Launching With Social: A Study of What Works and What Does Not

    Michael Stelzner
    1 Aug 2014 | 3:00 am
    Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and insights learned from the launch [...]This post Launching With Social: A Study of What Works and What Does Not first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 11 Ways to Get More Followers for Your Google+ Business Page

    Martin Shervington
    31 Jul 2014 | 3:00 am
    Do you want to grow your Google+ Page? Are you looking for ways to get your Google+ Page noticed? Most people broadcast their content on Google+ and hope for engagement, but there are better tactics to grow your audience on Google+. In this article you’ll discover 11 ways to get more followers for your Google+ [...]This post 11 Ways to Get More Followers for Your Google+ Business Page first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Google Analytics to Run a Social Media Split Test

    Kiera Stein
    31 Jul 2014 | 2:00 am
    Have you used Google Analytics to get an idea of what content your audience responds to most? Have you tried split testing? Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed. In this article you’ll discover how to use Google Analytics for informal [...]This post How to Use Google Analytics to Run a Social Media Split Test first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Must-Have Networking Apps to Boost Your Social Media Marketing

    Sherice Jacob
    30 Jul 2014 | 3:00 am
    Do you want to build strong relationships around your brand? Are you using networking apps to connect online? Networking with the right people can make your brand stronger and more responsive. In this article you’ll discover how seven networking apps to build relationships. #1: Leverage Twitter Connections SocialBro uses a combination of tweet analytics and [...]This post 7 Must-Have Networking Apps to Boost Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 6 Ways to Get Your Tweets Noticed

    Aaron Lee
    30 Jul 2014 | 2:00 am
    Do people pay attention to your tweets? Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge. In this article you’ll discover six ways to improve your tweets and get noticed. #1: Personalize Retweets Many people [...]This post 6 Ways to Get Your Tweets Noticed first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Saffron Fix Will Deliver You Indian Food Ingredients, Recipes

    Julian Chokkattu
    1 Aug 2014 | 7:43 am
     If you ever thought cooking Indian food was a daunting task or wanted to give it a go, Saffron Fix is trying to help. Read More
  • Google Barge Sold For Scrap

    Sarah Perez
    1 Aug 2014 | 7:10 am
     Portland’s Google barge is no more, it seems. Remember the Google mystery barges? Toward the end of last year, the tech world was abuzz with curiosity about why Google had anchored barges in Portland, Maine and San Francisco. Floating data centers? Secret projects? The search giant finally clued us in: the company was planning to use the barges as interactive spaces to teach people… Read More
  • Apple Officially Welcomes Beats As It Gets U.S. Regulatory Approval For The Deal

    Darrell Etherington
    1 Aug 2014 | 6:51 am
     Apple has a new splash page welcoming Beats to its family, with a declaration expressing excitement that both Beats Music and Beats Electronics have joined the Cupertino-based company. The page includes a brief one-paragraph explainer about why the company was a good fit, and expressing optimism for what the companies can do together in the future. A link on the page, which features a… Read More
  • Four Note-Taking Apps For The Tech-Forward College Student

    Jordan Crook
    1 Aug 2014 | 6:40 am
     As we head into the depths of August (the month where time stands still), there is one interesting thing that starts to happen. Kids head back to school. That said, we decided to use some new data from CampusBooks to look at how college students are approaching their schoolwork. Perhaps the most interesting finding was that 91 percent of college students prefer to take notes by hand. Almost all… Read More
  • HP’s Gilt-Exclusive Smartwatch Puts Fashion FIrst

    Darrell Etherington
    1 Aug 2014 | 5:51 am
     What would it take to get people actually buying smartwatches in droves? Could FASHION be the answer? A new odd trio aims to find out, with HP teaming up with fashion flash sales site Gilt and designer Michael Bastian (via Fashionista) to create a smartwatch that looks smart, too, if you’ll permit me to use some slightly archaic language for the sake of a pun. The tech behind the new… Read More
 
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    ReadWrite

  • The Future Of Shopping: When Apps Shop With—Or For—You

    Stephanie Chan
    1 Aug 2014 | 7:00 am
    ReadWriteShop is an occasional series about the intersection of technology and commerce.E-commerce is already pretty much woven into our daily lives, but only in a limited, one-way sort of interaction between user and website. Which has some future-of-shopping types wondering: What happens when your shopping apps stop waiting for you and instead come to you with offers? Or stop just taking orders and start proactively making suggestions or giving you advice?In fact, they're not just wondering. Let's take a quick tour of some alternative shopping interfaces and interactive physical…
  • Zambia Gets Free Facebook Access! (And Internet, Sort Of)

    Selena Larson
    1 Aug 2014 | 6:30 am
    Facebook wants to make sure everyone on the planet can access knowledge, job opportunities—and, of course, create Facebook accounts—through Internet access provided by the social network.The company announced the Internet.org app on Thursday, a way for people in developing countries to use free data and access Facebook, Google search and other online resources. Through a partnership with telecom provider Airtel, the Internet.org app will be available for free, initially rolling out in Zambia.The app is part of Facebook’s larger Internet.org initiative to help bring Internet connectivity…
  • Why I Switched To Adblock Plus (And You Should, Too)

    Matt Asay
    1 Aug 2014 | 6:00 am
    It's been years since I last saw a Google ad. I know they're supposed to fill the white space to the right of my search results, but for years I've used two different ad-blocking extensions to my browsers: Adblock and Adblock Plus. While both do an excellent job of de-cluttering my browsing experience, only one seems to be committed to doing so in an open fashion.Why Block?It may seem obvious why blocking ads is a very good thing, at least for users. (And, as an aside, it may seem ironic that I'm suggesting people should use ad-blocking software at all, given that ReadWrite, as with most…
  • LinkedIn Has Quietly Rolled Out A "Follow" Button To Millions Of Members

    Owen Thomas
    31 Jul 2014 | 12:18 pm
    A gigantic change is quietly sweeping through LinkedIn. Millions of members now have a "Follow" button, a feature that promises to transform how we think about our interactions on the professional network.ReadWrite has found, and LinkedIn has confirmed to us, that a far broader set of users can now broadcast their activity to followers who don't need to formally connect with them to see what they're doing.This shift is more profound than it may first sound. It makes LinkedIn less like a work-oriented Facebook and more like a professionally oriented Twitter or Tumblr, minus the sports chatter…
  • Why Download One Facebook App When Eight Will Do?

    Selena Larson
    31 Jul 2014 | 8:00 am
    It's now officially a trend. Big social-media companies are now so dead-set on getting you to use their apps that they're taking a sledgehammer to them, busting up perfectly serviceable software into collections of mini-apps they hope will have a better chance of catching your eye.Foursquare, Facebook and LinkedIn are just a few of the companies that have recently pulled apart their main apps in order to spin off once-core features as standalone offerings. The standby Foursquare service is now two apps, Foursquare and Swarm; LinkedIn is now six. As befits the king of social media, Facebook is…
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    Charlene Li

  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
  • Infographic: State of Social Business 2013 and Outlook for 2014

    Charlene Li
    30 Dec 2013 | 10:59 am
    This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six stages of social business evolution Report on the true state of social business in 2013, An ebook on seven success factors of social business strategy An image-rich slide deck complete with all the graphs and charts you […] The post Infographic: State of Social Business 2013 and Outlook for 2014 appeared first on Charlene Li.
 
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    Sensei Marketing

  • Johnson’s Baby Capitalizes on Prince George’s Birthday – Real-Time Marketing

    Sam Fiorella
    22 Jul 2014 | 3:10 am
    We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver the intended result. In many cases, the campaigns have gone off he rails once the disruptive force known as user-generated content has intersected with the brand’s intent and message. For example, during the FIFA World Cup…
  • Vote: Should Brands Use YouTube Hoaxes In Marketing Mix?

    Sam Fiorella
    18 Jul 2014 | 8:48 am
    Earlier this week, Lake Ontario (the greatest of the Great Lakes in my opinion – sorry Lake Superior) made international headlines when a man posted a cell phone video on YouTube of him and his buddies fishing along its shores. What made the video remarkable, and thus go viral, is the fact that the videographer caught a glimpse of a shark jumping out of the water and snatching the fish his friend was reeling in. The video was posted on July 10th and almost immediately traditional media and the Internet werebuzzing with copious content including parental warnings to keep kids out of the…
  • Comcast Customer Recovery Strategy – Too Much, Too Late.

    Sam Fiorella
    16 Jul 2014 | 1:22 pm
    Arguably, phone, wireless, and cable providers are simultaneously the most predatory and desperate of all direct-to-consumer businesses. They conspire with each other to set inflated prices for mediocre service and negotiate territories to avoid competition, which, in turn, helps them set inflated prices for mediocre service. They demand your loyalty but only seem to reward that loyalty when you threaten to unsubscribe in favor of another provider.  We all know the story: You call to cancel a contract or service and when the phone agent discerns that you’re serious about leaving, they pass…
  • Content Marketing: You’re Trying Too Hard

    Sam Fiorella
    9 Jul 2014 | 7:03 am
    After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to get its share of visibility at the games.   Similarly, Bavaria, a Dutch brewer, used disruptive marketing tactics during a FIFA event in which Budweiser was the official sponsor. Love ‘em or hate ‘em, most of the campaigns were quite…
  • Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

    Sam Fiorella
    30 Jun 2014 | 4:03 pm
    A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results. eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social…
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    Social Solutions Collective

  • User Generated Content As Part Of Your Instagram Marketing

    Megan Corwin
    30 Jul 2014 | 1:26 pm
     Sharing the photos others create can be a valuable part of your Instagram marketing plan. Benefits include making your followers feel special, as well as saving time on creating your own content. However, successfully sharing...Author informationMegan CorwinInternet Marketing Strategist at Visual Content LabMegan Corwin established and operates Visual Content Lab, an internet marketing consulting firm in Columbus, OH. She works directly with diverse clients to get their businesses noticed online. Megan’s love of learning new things keeps her on top of emerging marketing strategies and…
  • Creating Better Pin Descriptions With The Pin It Button

    Dorien Morin
    29 Jul 2014 | 4:34 am
     Pinning Original Content From The Web If you are a frequent reader of my Pinterest articles, you know that I’ve mentioned a time or two that 80% of all pins on Pinterest are repins. What...Author informationDorien MorinOwner at More In MediaDorien Morin-van Dam is the face behind the orange glasses! Proud to be Dutch, Dorien wears orange glasses in real life, too! As manager of 4 kids, 3 dogs, 1 business and 1 husband, multi-tasking is her middle name. When she’s not engaged online, Dorien loves to engage with all those kids and their friends. Dorien is a marathon runner, avid…
  • Video Screen Capture Software for Recording Your Screen: Windows

    Caroline Jones
    25 Jul 2014 | 6:35 am
     Or videos that don’t require hair combing or lippy! Ever wondered how you make those how-to videos that show you exactly what’s happening on a computer screen? We did too! And it took us ages to find...Author informationCaroline JonesOne of the Big Cheeses at Useful Graphic Design TutorialsCaroline is the co-founder of Useful Graphic Design Tutorials. Having started with zero video making skills in 2011, she is now the proud owner (with her sister Davina) of a YouTube Channel that has over 140 videos and loads of subscribers! Caroline also works with small business owners who…
  • What Is Your Brand Personality?

    Sheng Riechers
    24 Jul 2014 | 10:26 am
      Creating and maintaining a brand a personality is just as important as having a personality of your own. Imagine the consumer marketplace as a social mixer. Consumers are more likely to use a brand...Author informationSheng RiechersCommunication Director at Candeo Creative Sheng Riechers is the Communication Director of Candeo Creative, a full scale integrated marketing agency based out of Oshkosh, WI.TwitterGoogle+LinkedInThe post What Is Your Brand Personality? appeared first on Social Solutions Collective.
  • Productivity With Google Drive And Google Docs

    Sara Nickleberry
    24 Jul 2014 | 7:46 am
     As much as I love Google products, even I get confused when it comes to the various Google Apps For Business. Especially Google Drive and Google Docs. What’s the difference between the two and how...Author informationSara NickleberryCEO at Simply Social LLCSara is a wife, mom and an entrepreneur who is passionate about social media and travel. She is persistent about pursuing her dreams and loves helping other entrepreneurs do the same. She has met amazing people from diverse backgrounds who dream of starting their own businesses. Sara enjoys pushing them towards that dream by…
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    Social Media Today

  • The Art of Self-Promotion on Social Media: How to Toot Your Horn Without Turning Your Audience Off

    kevanlee
    1 Aug 2014 | 2:08 pm
    What makes for good self-promotion on social media? Learn why we share a high percentage of our own content on social and why you could consider the same.
  • Facebook Affects Us Like a Drug

    JulioVisko
    1 Aug 2014 | 10:31 am
    Facebook has experienced overwhelming success like no other website or social network before it. This however, is not a surprise to neuroscientists who have been studying social interactions all over the world. In the past 10 years, neuroscientists have discovered some unusual quirks in the brain that appears to be very socially oriented.
  • Is Your Facebook Contest Legal?

    Chris Marentis
    1 Aug 2014 | 8:06 am
    As more small businesses get involved with Facebook, they’re using contests to engage more of their followers. Unfortunately, not all businesses follow Facebook’s official rules and guidelines for contents; in some cases, failure to follow these guidelines can put businesses at risk of having their Facebook page removed from the social network altogether.
  • What We Can Expect to See from Google in the Near Future

    philcohen4
    1 Aug 2014 | 7:09 am
    When it comes to the massive technological giant of a company that is Google, the burning question is usually, "What will they come up with next?" Here are six areas where we can expect to see more Googleish shine in the coming years.
  • The Marketing Department of 2014 and Beyond [SLIDESHARE]

    Jose Antonio Sanchez
    1 Aug 2014 | 6:49 am
    The marketing department of yesteryear can’t be successful in 2014. Today’s highly personalized, highly mobile, highly social, and highly automated world has had radically changed the way brands market to their audiences.
 
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    Social Media Explorer

  • Preaching is creating a divide between you and your audience

    Nichole Kelly
    31 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”, I asked how often you preach at your audience as an indicator of whether or not ego is driving your presence. It was a big question, and it felt like it needed it’s own conversation to fully analyze. The reality is that we all have likely preached at our audience one time or another. If we want to change it, we need to address two questions: how do we know when we are preaching, and what should we do instead? What does preaching look like? The first question is how do we know if you are preaching or not. There are a few easy…
  • Is Ego Coming Between the Value You Could Offer Your Audience?

    Nichole Kelly
    30 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience. First, it’s important to have a discussion about self-promotion…
  • A leader in thought does not make you a thought leader

    Nichole Kelly
    29 Jul 2014 | 3:00 am
    In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence. Why do you want to be a thought leader? What difference does it really make if you or your brand is a thought leader? As an individual, perhaps you’ll be more respected, have more credibility, get more…
  • Is Your Ego What’s Really Driving Your Social Presence?

    Nichole Kelly
    28 Jul 2014 | 3:00 am
    Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego. Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share…
  • 3 Ways you’re Sabotaging the Sale

    Jason Spooner
    25 Jul 2014 | 3:00 am
    When it comes to closing the deal, you could be your own worst enemy. Not happy with your sales numbers? Is your site not converting at the rate you need? Don’t blame the leads (The leads aren’t weak, you’re weak!). Instead, the answer could be looking you in the eye every time you visit your company’s website. Un-optimized websites and difficult conversion processes are kryptonite to a high conversion rate and could be the very thing that is sabotaging your sales. Here are three of the most common areas of #salessabotage we see at SME Digital. Your Website Isn’t Optimized By now…
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    @ProBlogger

  • 10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book

    Guest Blogger
    31 Jul 2014 | 8:22 am
    Image via Flickr user triedandtruetutoring This is a guest contribution from entrepreneur and author Niall Harbison. Although not everybody wants to make money from their blog, it is undoubtedly the goal for many. To make a living from writing at home often features high on the list of dream jobs! I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down to blogging. I wanted to share some of the tips that helped me first of all get the book published,…
  • Increase Your SEO By Appearing on Google News

    Guest Blogger
    30 Jul 2014 | 8:34 am
    This is a guest contribution from business/tech writer Nick Chowdrey. Getting on Google News Everybody knows that the world of SEO is changing. As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story. You could write the most fascinating and informative article, but with so many other companies now employing writers to do the same,…
  • ProBlogger in Perth: 10 Things Darren Wishes He Knew About Blogging

    Guest Blogger
    29 Jul 2014 | 8:44 am
    This is a guest contribution from blogger Jenish Pandya. What happens when ProBlogger legend Darren Rowse comes to your city for the first time ever? You and everyone around you go crazy and act like teenagers at a Justin Bieber concert and start taking heaps of photos every time he makes a move. Then what do you do with all the photos you have taken? Well, you write a blog post. Darren came down to Perth for the first ever mini PBevent and in his presentation gave us a taste of what happens at the main event happening this year on Gold Coast from 29-30 August. Darren Rowse’s 10…
  • Three Ways to Outperform Your Online Competition

    Guest Blogger
    28 Jul 2014 | 9:33 am
    This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. With some sound advice, a strategic approach, and a solid implementation plan, your online business performance can go from…
  • Create the Best Pay-Per-Click Landing Page in 7 Easy Steps

    Guest Blogger
    24 Jul 2014 | 9:53 am
    Image via Flickr user Andrew Pescod This is a guest contribution from Poulami Ghosh of PPC Ads Management. If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to pay for every single click. Ask any PPC company and it will tell you the same thing. However, it is not enough to know that you should use a landing page. You also have to know how to craft one, so that your marketing efforts rise above the average and become exceptional. There are seven steps to…
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    Scott Monty

  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
  • This Week in Digital - June 20, 2014

    20 Jun 2014 | 8:55 pm
    Amazon releases more than just a phone, brands question the value of large agencies, Facebook puts ad choices in users' hands, Twitter makes a critical decision that may single-handedly doom the platform, Tumblr ads join Yahoo, PR tech is the future, two data points that demonstrate what's wrong with marketing, the changes needed to better serve consumers and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile,…
  • Military Strategy and the Collaborative Economy

    14 Jun 2014 | 8:19 pm
    By now you're likely aware of the multi-city battles that are waged between the traditional taxi industry and upstart car service Uber. Medallion holders and legislators in cities such as Chicago, New York, Austin, Washington and more have dug in their heels in favor of the status quo over innovation when it comes to mobility and transportation.And just last week, a number of cities in Europe - including London and Madrid - staged a massive protest during which they withheld taxi service from consumers, with a "we'll show them" attitude designed to demonstrate the superiority of the…
 
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    Social Fresh

  • 4 Overlooked Tools and Tips for Multi-Contributor Blogs

    Blake McCammon
    28 Jul 2014 | 6:24 am
    For the past five years I have been managing the Blogging4Jobs community recognized as the #1 HR & Recruiting blog on the Internet according to Forbes. In that time we’ve been able to grow the regular contributors from three to over twenty-five while tripling the number of blog posts that happen daily. Managing a community this size can be hard work and learning to manage a multi-contributor blog isn’t for the faint at heart. You’re constantly dealing with contributors forgetting to submit their blogs on time, sometimes never, and having to quickly come up with content in order to…
  • How Nicki Minaj leveraged social media to sell 25k units of perfume overnight

    Kion Sanders
    26 Jul 2014 | 1:09 pm
    When A-List celebrities invest time into building massive online communities, it only makes since for them to find ways to creatively share their art, products and services with them, right? After all, they’re more than entertainers – they’re brands. One celebrity who truly believes in this approach is Nicki Minaj. The 31-year-old pop icon partnered with HSN to release an exclusive fragrance for her self-entitled perfume line. Originally, the fragrance was only going to be available for one day but due to an overwhelming amount of purchases and social chatter, they extended the…
  • Blogs Are Not the Only Type of Owned Content, Meet the Microcontent Hub

    Jason Keath
    24 Jul 2014 | 3:38 am
    Carrie Kerpen at Social Fresh EAST 2014 – photo by Anthony Quintano Carrie Kerpen (@carriekerpen) is the CEO and co-founder of Likeable Media. She was our opening presenter at the most recent Social Fresh social media conference, in Orlando July 16-18, 2014. Her session focused on owned media, and the value of bringing your social content back to an owned channel. To Truly Own Your Content Is To Step Away From The Social Network Carrie has a great story about how her mom disagreed on many things while she was growing up, like always taking photos of her with messy hair (come one mom),…
  • 10 Tips to Break Your Productivity Slump 

    Nick Cicero
    15 Jul 2014 | 5:45 am
    There’s a debilitating disease affecting nearly one in three creatives on the planet. They call it a slump, and if you’re one of the millions of suffering each year, you know that it’s a feeling that completely alters your state of being, with side effects including, but not limited to broken pencils, keyboards, and increased desire to be a trash can basketball player. Maybe a difficult client has got you stuck in front of a blank notebook. Maybe it’s a blog post you’re halfway through writing but just can’t seem to make the words sound right. Maybe it’s a daunting list of…
  • How To Use Social Sharing Buttons To Increase Email Marketing Results

    Dan Virgillito
    11 Jul 2014 | 12:11 pm
    The idea of maximizing an email marketing campaign can be a hard slog. While this form of marketing is the best-converting sales channel, according to numerous reports, practices are constantly evolving. Wondering why? Because of the social era. What you considered as an opposite force – collaboration, power in community, having a social purpose and generating revenue – is not really in opposition. A study revealed that email messages are increasingly including options to share content on social media platforms such as Facebook and Twitter. What’s more intriguing is that options to…
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    OkDork.com

  • A (Proven) Freelancer’s Guide to Growing Your Business

    Noah Kagan
    22 Jul 2014 | 11:38 am
    [This is a delicious guest post by Paul Jarvis, Founder of PJRVS. --Noah] Most freelancers start out their business like this: They get great at what they do. They build a website that talks about their expertise They set up their social media profiles and start promoting at people. They wait for clients to come to them. When it’s laid out like that, you can see the obviously flaws. And yet, this is how a lot of freelancers try to start working for themselves. They think that simply being good at what they do is enough to have clients knocking down their door. There’s a better way: Start…
  • the expert curse

    Noah Kagan
    15 Jul 2014 | 6:50 pm
    at a dinner with my friend tucker i confided with him i was overwhelmed working on okdork. when you start out in your business and do crazy things or experiment and it works or doesn’t, who cares. there’s no one to watch you fall. you’re just playing around without expectations. one of my favorite quotes recently relates to this expression. it’s from steve jobs. “the heaviness of being successful was replaced by the lightness of being a beginner again.” this speaks it so eloquently. the more we add expectations the more others expect of us. letting all that go releases…
  • How to Connect with VIPs: 5 Tips for Cold Emails

    John Corcoran
    8 Jul 2014 | 3:00 am
    This is a guest post by John Corcoran. Let’s get one thing straight: Noah Kagan really has no business sending me cookies. Noah is busy running AppSumo, training new entrepreneurs and riding bikes around Austin sampling tacos. Until recently, he had no idea who I was. And yet here I was, opening my mail to find a box of chocolate chip cookies, with a thank you note from Noah Kagan. So why did Noah send me cookies? Well, it all started with an email that got his attention. Because of that one email, I interviewed him for a guest post I was writing, got him to come on my podcast, got valuable…
  • If You Don’t Like Your Life, Change It! – Book Review

    Noah Kagan
    28 Jun 2014 | 11:21 am
    I recently picked up Yehuda Berg’s new book If You Don’t Like Your Life, Change It! Instead of writing up a summary or a regular review, I want to share some of the insights I picked up as I read it. Enjoy! The size of greatness inside of you is measure by the challenges you overcome. If you have problems with a co-worker for example, what lesson is that unpleasant colleague here to teach me? To learn patience or new communication skills? Difficult situations are like flags indicating where your soul’s work lies. Repetition is the best way to reinforce a new neural pathway in…
  • The Samuel L. Jackson Marketing Hack

    Noah Kagan
    18 Jun 2014 | 7:30 am
    Who clicks ‘forward to a friend’ to a friend these days? Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson) Today, I want to show you how you can use this simple and effective technique. I call it the “Samuel L. Jackson Marketing Hack” Most people: 1- Read emails in an email client. 2- Have friends. I’m looking at you Neville (Mr. 5000+ friend everyone) 3- Want to send cool things to their friends. 4- Are lazy mofos, as scientifically stated by Sam Jackson. So how does the Sam Jackson Marketing hack work? A) In your emails, add a simple…
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    socialmouths

  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    Francisco Rosales
    16 Jul 2014 | 9:42 am
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly. Just so you know, the post includes an infographic and a video courtesy of Mention at the bottom.
  • Video in Email? Here is What You Need to Know

    Francisco Rosales
    8 Jul 2014 | 8:35 am
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement storytelling in your content strategy. On the other hand, we have email, still the most effective communication vehicle to date and probably the biggest driver of ROI. The question now is, should you use video in your email marketing campaigns? Why you should consider using video in emails According to research conducted by Email Monks and…
 
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    blog

  • Blue Ocean strategy and the ethos of artificial scarcity

    Brent Robinson
    31 Jul 2014 | 9:45 am
    There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If I am being honest, though, I should say I play a ton of video games. Naturally, I was so elated when Sony unveiled their new video game console last year, the Playstation 4, I bought it the day it was released. I was just as excited when the Nintendo Wii came out a few…
  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
  • Know your hoaxes: Don’t let your brand get caught in the web of lies

    Summer Daoud
    15 Jul 2014 | 10:19 am
    I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  [caption id="" align="aligncenter" width="471"] (Source: Mashable)[/caption] As a child of the 80's, I had known a few truths: One day, I would be as cool as Punky Brewster. The Ouija board was real. There would be hover boards on the day that Marty McFly went to "the future." I proudly shared this news with my 862 Facebook friends only to see it refuted by Mashable shortly…
  • How Boxing Day and bank holidays affect consumer review usage

    Prelini Udayan-Chiechi
    10 Jul 2014 | 9:47 am
    It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network of the world’s top businesses to understand the seasonal trends that effect consumer conversations during the holidays. Boxing Day tops even Cyber Monday in countries that observe…
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    12 Most

  • 12 Most Nostalgic Reasons to Attend Your High School Reunion

    Mary Dell Harrington
    29 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mary Dell Harrington “High school reunion.” When those three words pop up on your computer or arrive via postcard, your reaction will be one of two things: Sign me up! or No way in Hell! Having just returned from my own reunion, I want to nudge you toward the former. I had a fabulous […]
  • 12 Most Inspiring Infographics to Change Your Mind About Reading

    Alex Strike
    28 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Alex Strike   We are what we read. It’s difficult to object to this statement, as reading’s influence on our minds has been researched and proved many times already. We bet you enjoy the process of reading —otherwise, you would not be reading this post, would you? The more you read, the more you’ll like […]
  • 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter

    J. P. Reynolds
    22 Jul 2014 | 5:00 am
    12 Most HE6TKNU4H59Q By J. P. Reynolds When not giving seminars on interpersonal communication skills, I’m officiating non-denominational wedding ceremonies. (Long story for another kind of post!) Recently, I attended a networking event for wedding professionals. Jack (name changed), the keynote speaker, was introducing a new website aimed at the Millennial bridal market.   Within minutes of Jack’s […]
  • 12 Most Gumptious Ways to Display Grit in Your Writing

    Daphne Gray-Grant
    21 Jul 2014 | 3:15 am
    12 Most HE6TKNU4H59Q By Daphne Gray-Grant There’s one talent more useful to writers than the ability to dream up sensational story ideas, write quickly and fluently, and sit at a computer for hours without losing their minds. It’s called grit. Do you have it? Take this very quick quiz  to find out. The website doesn’t say it, but I’m […]
  • 12 Most Tranquil Reasons to Take a Social Media Vacation

    Susan Silver
    18 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Silver   Have you felt that 24 hour drive to post and share your life on social media? Sometimes I think our media consumption fills a void in our lives. What if we stared into that void instead of ignoring it? What would we discover? Are there benefits to going off the grid? […]
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    chrisbrogan.com

  • Experimental Life

    Chris Brogan
    22 Jul 2014 | 9:46 am
    On the Owner’s Mind podcast, I ask a question or two about experimenting, and how I might better help you. MOST of the time, I interview nice people, but this is something different. I’m sharing this here, so if you’re a blog subscriber but not a podcast subscriber, you can rectify that magically. :)
  • Sponsored Posts Would Work Better If You Improved Context

    Chris Brogan
    14 Jul 2014 | 9:17 am
    People are talking about how sponsored posts are showing up in their stream on places like Instagram these days. I saw one the other day for some TV show. It was a bit jarring, because I was pretty sure I wasn’t following Liev Schreiber. And that’s the thing. A sponsored post would work so much better if the people running the sponsored posts improved context. Sponsored Posts Are Useful I’m a fan of sponsored posts, but only if they match the intentions of the person creating them. For instance, later today, I’ll be launching a project with Jacq on BossFit about the…
  • Evolution

    Chris Brogan
    10 Jul 2014 | 1:30 am
    I started journaling in 1998. It wasn’t called blogging until much later. I had no business intent. I just wanted to share stories I’d written that the mainstream had no interest in publishing. Along the way, I learned a lot (mostly by failing and adjusting), and became a New York Times bestselling author who speaks to princesses and heads of huge companies like Disney (also in the princess business). How did I get here? Evolution is a Matter of Perception, Growth, and Persistence When I started, I wanted to share stories. Along the way, I got interested in other topics…
  • Understanding Value

    Chris Brogan
    9 Jul 2014 | 1:30 am
    My friend, Anthony is one of the best salesmen I’ve ever met. Whenever I ask him the key to selling, he says the same thing every time without hesitation: “Sales is about creating value.” Understanding Value My universe has shifted into amazing alignment lately. Ever since ferreting out what I REALLY know how to help people do better, and how that will add value to their lives, I’ve been on fire. And even then, I started like I usually do: with a bad first attempt. But now, my Owner’s Path course is going to really be my best ability to add value back to your…
  • What You Think You Sell

    Chris Brogan
    30 Jun 2014 | 6:58 am
    There’s what you say you sell, what you think you sell, and what others think you sell. I’m in a bit of a quandary. I think these three facets don’t line up really well right now. I know what I sell and what I intend to sell. But I need feedback from you. What do you SEEK from me? Not what I’m selling. What do you SEEK? What are you hoping to glean? When you come here, you say, “If I read X, I’ll be able to do something in my world HERE (where?). I’d love to know the answer to this from your perspective. If you’re shy, email it to me: chris @…
 
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    Logic+Emotion

  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
  • The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

    David Armano
    18 May 2014 | 6:40 pm
    "To improve is to change; to perfect is to change often"~Winston ChurchillThere are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times 2014 Innovation Report. Recently leaked, presumably in some connection with the dismissal of executive editor Jill Abramson the 91 page report has been somewhat eclipsed by the debate around Abramson. But while that story has been garnering the most attention in the media—it is the innovation report which needs to be read cover to cover by anyone whose work…
  • Native Advertising Isn't The Enemy—We Are

    David Armano
    9 May 2014 | 7:52 am
    "We have met the enemy and he is us"~Pogo You should stop what you are doing and read this piece on Native Advertising by Andrew Sullivan, in which he asserts "journalism has surrendered" on the topic of native advertising. Specifically the form that seamlessly blends marketing with editorial in a publication. Aside from it being a wonderful and brutally honest assessment of native advertising and its influence on media, Andrew is both right and wrong in the piece when he says this:"At one point, the reputation of that journalism is going to tarnished by the fact that you’re not sure if…
  • Why It's Time To Re-Think Real-Time

    David Armano
    4 May 2014 | 7:18 pm
    We can do better.  Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it means for their organizations. When asked what their favorite example of real time marketing was—most deferred to the obvious answer: Oreo's "dunk in the dark!" With much respect to the brand that got the real time conversation started—it's time to move on. From Real Time Marketing to Building Responsive BrandsReal-time marketing is…
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    Spiral16

  • Judging SDCC 2014 Social Media “Winners” [INFOGRAPHIC]

    Alan Rapp
    29 Jul 2014 | 12:30 pm
    Way to Blue, the PR company not the 1994 compilation album by Nick Drake, attempts to put the social media buzz of this year’s San Diego Comic-Con in perspective in the following infographic. What’s important to note before taking a closer look is that the infographic is focused entirely on volume (a useful measurement to be sure) but lacks any analytical takeaways in terms of the sentiment of the data collected. The infographic shows buzz surrounding Batman V Superman: Dawn of Justice, Game of Thrones, and the first reveal of Gal Gadot‘s Wonder Woman all clearly…
  • The Language of Doing Business

    Alan Rapp
    24 Jul 2014 | 12:40 pm
    Like them or hate them, buzzwords, corporate jargon, and marketing speak are here to stay. The terms have become common place not only in official company communications and press releases but also a brand’s various social media channels geared towards both promoting its own image and growing its consumer base. Earlier this week “Weird Al” Yankovic wrapped up eight straight days of music video releases for his new album Mandatory Fun with a video for “Mission Statement” which borrows the style of UPS’ whiteboard commercials while lampooning the language…
  • The Strength and Acquisition of Brand Advocates

    jessica.nollett
    15 Jul 2014 | 6:00 am
    In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are a few valuable lessons for other brands to learn about social media competitive intelligence, brand advocates, and how to build an army of them. And, unlike the commercial, you don’t have to physically visit customers at their homes; online is fine. 1) Listen to…
  • Six Essential Components of an Effective B2B Online Marketing Program

    Alan Rapp
    10 Jul 2014 | 8:22 am
    We’ve discussed the unique struggles the B2B marketing community faces before and offered a look at ways which companies in the B2B space can adopt and use social media to build awareness around their brand. This infogrpahic from Circle Studio details Six Essential Components of an Effective B2B Online Marketing Program. Along with a solid strategy, content marketing, and a focus on both lead generation and lead management, the infographic stresses both the need for sharing relevant content through various social media channels and measuring the response of your message across the web.
  • Evolution of #Shelfie Parellels Maturity of Visual-Based Social Content

    Eric Melin
    30 Jun 2014 | 6:52 am
    Way back in 2013, the social media trend known as a “shelfie” began to take root on Instagram and Twitter. Rather then taking a self-portrait on your mobile phone, however, the shelfie was something that appealed to a higher literary purpose: showing off your book collection. Users had already begun the trend late last year when The Guardian asked people to share their own shelifes with this introductory copy: What’s more telling than a bookshelf? You can share a snap of a single shelf or your entire bookcase – you decide. If you’re feeling in a particularly…
 
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    ManagingCommunities.com

  • Delay Decisions to Ask Affected Parties for Input

    Patrick
    31 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Community Software Can Help Emphasize Current Members Over Former Ones

    Patrick
    28 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Treat Your Online Community’s Paid Memberships Like Amazon Treats Amazon Prime

    Patrick
    24 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Key Takeaways from How CNN and The New York Times Moderate Comments

    Patrick
    21 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How CNN and The New York Times Moderate Comments

    Patrick
    17 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Bokardo

  • Looking for a word

    bokardo
    13 Jul 2014 | 8:06 am
    Found this great quote by Steve Jobs: “Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want…
  • The Why and How of UX

    bokardo
    11 Jul 2014 | 8:07 am
    In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”: The Why and The How of Organizations that Deliver Great Experiences They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision at the top end and incentives at the bottom end to set the right goals and drive the right processes (and hire for the right capabilities). FYI: I’m writing a new book on how to communicate your product or…
  • Customer development notes

    bokardo
    10 Jul 2014 | 4:44 am
    A great little list by Cindy Alvarez: » 10 Things I’ve Learned About Customer Development (2014). The overriding lesson in this list (and in customer research in general) is that you can’t simply trust what people say during an interview…because people being interviewed are biased to please you (or not look stupid). Instead, you must verify with previous behavior…make sure that people are indeed already doing what they say they would do. If someone says they would spend money for your product, for example, you should verify that they are indeed spending money on a…
  • There is no later for your customers

    bokardo
    3 Jul 2014 | 5:39 am
    When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally separated into design and manufacturing. “Sending it off to manufacturing” means that the design is done and can’t be changed. Same with “sending it off to the printer”. Creating software is entirely different.
  • Faster design research

    bokardo
    2 Jul 2014 | 6:36 am
    As software becomes more embedded in our everyday lives customer research becomes more important…we need to really understand the problem we’re solving before we can build a great solution for it. Since design and development processes are getting faster every day it makes sense that research needs to get faster too…but research tends to conjure up images of the opposite: long hours slogging through lots of data. Michael Margolis of Google Ventures is the fastest/most efficient researcher I’ve ever worked with. We’ve worked with him several times at HubSpot and…
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    Collective Thoughts| Collective Thoughts

  • What’s The Most Aggressive Dog Breed?

    Brian Wallace
    31 Jul 2014 | 9:50 am
    Spoiler alert: it’s not pit bulls.  Learn more about aggression and other issues from this infographic.
  • Learning About The Tiny House Movement

    Brian Wallace
    31 Jul 2014 | 8:27 am
    The tiny house movement isn’t very complicated at all-live in a smaller house and you will reduce your carbon footprint and your bills.  Check out this infographic for more.
  • ACA Offers Help To Addicts

    Brian Wallace
    29 Jul 2014 | 7:34 am
    The Affordable Care Act offers help to addicts in the form of greater access to rehabilitation programs.  Check out this infographic for more.
  • Lessons From Recent Data Breaches

    Brian Wallace
    25 Jul 2014 | 12:49 pm
    Data breaches seem to be a part of daily life these days.  Check out this infographic for the lessons we’ve learned from them so far.
  • Tips For STEM Recruiting

    Brian Wallace
    15 Jul 2014 | 7:22 am
    STEM recruiting can be tough, but retaining qualified STEM candidates can be just as tough.  Learn more from this infographic.
 
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    Brian Solis

  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
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    Geek Girlfriends

  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
  • Don’t take your office to the car wash

    Christina
    29 Jan 2014 | 2:00 pm
    Here is another goofy field test videos from the folks at Toshiba. Matt & Jamie create a cheesy office in a coin-op car wash and have a blast with high-speed water, a laptop, and some office supplies. There are casualties. But that’s my idea of a fun day at work.
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    Beth’s Blog

  • The Art of Less As More: Micro Content

    Beth
    24 Jul 2014 | 10:28 am
    Visual.ly has published this really useful and free e-book on Micro Content.   As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”    The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources.  I don’t know about you, but as a content consumer, I still do consumer long-form content to get a better understanding of a topic.   As…
  • Explore Impact Leadership at NTEN’s Leading Change Summit: Free Registration Giveaway

    Beth
    23 Jul 2014 | 9:15 am
    I’m giving away a free registration to NTEN’s Leading Social Change Summit.   If you want to a chance to win, leave a comment on this post sharing something that you’d like to learn about Impact Leadership or some wisdom from your experience about practicing impact leadership!  I’ll pick a winner by July 3oth. NTEN is hosting the “Leading Change Summit ” in San Francisco from September 3-6th.  (Early bird registration ends on July 31 and scholarship information is here.) This conference will be different from Nonprofit Technology Conference which is…
  • Can My Fitbit Data Make Health Care Better?

    Beth
    22 Jul 2014 | 6:26 am
    I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data,  on my wrist back in October. After some results from routine tests during my annual physical,  my doctor informed me that my cholesterol was high.    ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months.  Otherwise, I would need to go on statins. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment.  …
  • Stop the Glorification of Busy and Thrive

    Beth
    21 Jul 2014 | 6:43 am
    I just returned last week from vacation with my husband and children at the Jersey Shore where I grew up.   It was great to sit on the beach and do nothing, get lots of walking in, and hang out with family.    Above all, it is a great escape from your never ending to do list.   I did take along a few books, including Ariana Huffington’s Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder. The book is about how to reframe success away from money and power to a third metric.  She identifies this as “thriving,” where you…
  • Markets for Good Post: Design A Better Dashboard

    Beth
    18 Jul 2014 | 10:12 am
    Flickr Photo by PetitPlat - Stephanie Kilgast This post was also appeared on the MarketsforGood site as part of my regular column, “Between the Dashboard and the Chair.” How Human-Centered Design Methods Can Help You Design A Better Dashboard Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. Dashboard design is more than simply clarifying outcomes and key metrics. Dashboard design should also inspire buy-in and continuous improvement by using “human centered design” methods. But shouldn’t dashboards…
 
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Download your copy of the IndiaAuto Social Index, June 2014 edition

    Blogworks
    23 Jul 2014 | 10:31 pm
    Blogworks IndiaAuto Social Index_June 2014 The Blogworks IndiaAuto Social Index, June 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for…
  • Harley-Davidson India Facebook Page has the highest engagement in India

    Blogworks
    14 Jul 2014 | 2:40 am
      Harley-Davidson India* has the highest engagement per fan compared to 17 top brands which are respective category leaders on Facebook according to our internal study at Blogworks. We compared the engagement scores for the 17 top brands which are category leaders on Facebook in India according to the report published by Unmetric in January 2014. Harley-Davidson India led  engagement per fan with a score of 0.51: Brand Category Leader Score Harley-Davidson India Automotive 0.51 Yepme Shopping Retail Chain 0.27 Maybelline New York India Personal Care 0.11 Samsung Mobile India Mobile…
  • Content Marketing: Does your brand want to hit an ‘ace’ or a ‘rally’

    Amita Malhotra
    9 Jul 2014 | 5:41 am
    Our learning sessions on content marketing at Blogworks always start with the concept of Ace vs. Rally In the tennis parlance, an ‘Ace’ is where the server hits the ball so hard that the recipient is not able to touch it and the server wins the point. Take a look: In the parlance of social content, an ‘Ace’ is a piece of content that hits home with the recipient driving him/her to ‘share’ the content with their network. The single aim of this kind of content is NOT to initiate a discussion but to be consumed and ‘amplified’. If you see a story…
  • Mahindra #RisePrize Google Hangout

    Blogworks
    11 Jun 2014 | 11:17 pm
              On our journey with Mahindra on the Spark the Rise programme, we have worked with the brand to help seed initiatives that build the dialogue among change makers in India. We are excited about the latest dialogue series – Rise Prize Hangouts where the best minds from India and overseas would discuss opportunities to bring about positive change through innovation and entrepreneurship. The first Google Hangout of this series took place last month on the subject of ‘Future of Mobility’. Working with the Mahindra team, we put together a panel of experts to…
  • Allen Solly Colour Lab : Making real people the face of the brand

    Blogworks
    11 Jun 2014 | 9:46 pm
    For the first time in India, Allen Solly made real people the face of the brand. Check out Allen Solly Colour Lab Campaign here.
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    Brains on Fire

  • Friday Fotos | Edition 20

    Amy Taylor
    1 Aug 2014 | 7:19 am
    “My life rocks because I have significantly more grass in my backyard than I did last summer.” To the window. That place Moe works.  Guess we can mark “Client ad in Garden and Gun” off our bucket list.” #YeahTHATgreenville Tequila. Nate and Em deep in conversation… The post Friday Fotos | Edition 20 appeared first on Brains on Fire.
  • A marketing lesson courtesy of sharks + donuts

    Amy Taylor
    29 Jul 2014 | 6:18 am
    What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “life preserver” donut is a perfect example of a brand finding a way to make themselves relevant in what will inevitably be a big conversation come August. While donuts and sharks aren’t typically a natural pairing, DD came up with an idea that makes sense for their brand. Take on a challenge this week: identify a new conversation…
  • #explorer

    Geno Church
    28 Jul 2014 | 8:26 am
    Thanks to my grandparents, wanderlust was injected in my DNA from a very early age. Weekends with my grandparents were spent wandering and exploring close to home and far away. I’m so thankful my parents allowed those experiences at such an early age. As an adult, wanderlust is always sitting just below my skin. It’s a constant itch wanting to be set free. There’s a downside to constantly filling life with journeys: how do you handle the journey’s end? For me, I fill my life with little journey buckets to explore; traveling with my wife, exercise, reading, sports, listening to music…
  • Friday Fotos | Edition 19

    Amy Taylor
    25 Jul 2014 | 10:49 am
       Taking time for fun at Cordell’s Wisdom. Where the magic happens. (And lunch, sometimes.) National Tequila Day, you say? ….. We’ve got this.   The post Friday Fotos | Edition 19 appeared first on Brains on Fire.
  • Treat Employees Like They Make a Difference…and They Will

    Amy Taylor
    24 Jul 2014 | 8:18 am
    Whenever I hear an exceptional customer service story, I try to make sure I pass it on. Whether it’s a bank doing business in a way that completely sets them apart from the crowd or a restaurant doing well by doing good. Last night a photo (see above) in my Facebook stream caught my eye: “Best customer service today at the Petco off of 6th Ave in Tacoma. We mentioned that we had a picky eater and were given 17 bags of free food samples. Plus, I asked if they happened to offer a military discount and the cashier said no but gave us 15% off because she was happy to hear that [our…
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    Shai Coggins

  • On Blogging, Holidays, and Procrastination

    Shai Coggins
    1 Aug 2014 | 3:39 am
    Ah, Roma. Italy just feels like a dream now that I’ve been back in Australia for a month. Many times, over the last few weeks, I’ve attempted to write something here to record the memories from that trip here on this blog. But, words fail me. With hundreds of photos (and I’m not even exaggerating!), dozens of sketches, and several stories to share, I find myself overwhelmed. And, I keep asking myself: How do I synthesise the trip in a way that I don’t end up with a giant blog post that no one would care about? I didn’t have an answer, so I keep putting it off.
  • Travel Sketching Kit

    Shai Coggins
    9 Jun 2014 | 8:18 pm
    Who knew that one of the most time-consuming parts of preparing for my upcoming trip to Italy is figuring out what would go into my travel sketching kit? When you’re an art supplies hoarder like I am, it’s a bit of a challenge to figure out which ones are ‘essential art stuff’ and which ones can be left back at the home studio. I mean, sure,  I’ve taken sketching supplies before in my travels. In fact, I don’t really remember travelling anywhere without at least a sketchpad and a pen and/or pencil. But, I’ve never been on an ART TRIP before. As in, a trip specifically for art…
  • 8 Things For A Belated May Check-In

    Shai Coggins
    4 Jun 2014 | 4:13 am
    When I’m having trouble getting back to blogging due to a long absence, I find that I can often ease back into it through lists. So, here’s my list of the moment. 1. May means a dry spell when it comes to personal projects and social media use. I haven’t been keeping up with Project Life, Documented Life, and The Year of the Fairy Tale Art Classes. Even my Facebook, Twitter, Instagram, and other social platforms look a bit sparse. Needless to say,  I haven’t blogged much either. Just didn’t have much time and energy for all these things, what with work and…
  • Why #WeSpeakCode Matters

    Shai Coggins
    2 May 2014 | 1:33 am
    The family that codes together… Over the last few weeks, I’ve been completely and utterly taken over by life and work. That’s the way it is most days, I know. But, every now and then, things get a bit crazier than usual. This is one of those moments! In fact, that’s the reason that in-between client work and life commitments, I can’t seem to do much. Like go out of my house or blog. My brain seems to go flat and all I can do is nap or binge-watch TV shows. Or read stuff online. But, I can’t complain. I love what I do. Especially when I see how it becomes…
  • Celebrating 40th Birthday, 1920s-style

    Shai Coggins
    8 Apr 2014 | 5:18 am
    Me, in my 1920s Flapper Dress and Accessories. When it comes to celebrating my birthday, I have long since given up on the concept of holding parties and making any kind of big deal about it. That’s why my last proper birthday party was when I turned 18, twenty-two years ago. And, every year since then, I started setting lower expectations on my birthday due to a variety of reasons. If you’ve ever spent a birthday when literally no one greeted you on the day and/or you associate your birthday week with a lousy break-up and/or you have memories of physical assault/verbal abuse by…
 
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    Ignite Social Media

  • Marketers Don’t Really Believe in Social Media…Yet!

    John Andrews
    29 Jul 2014 | 11:31 am
    I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke new ground in playing five freshmen players, bringing a new style of play and even altering the interaction of sports and fashion. Disruption of the college basketball game caused all teams to fundamentally approach the game in a different way. Talented freshmen for instance, have a disruptive impact on the overall success of…
  • Snapchat Partners With MTV While Facebook Makes “Big Plans” | #SYSK

    John Andrews
    26 Jul 2014 | 8:00 am
    Snapchat Partners With MTV for VMA Nominee Announcments The MTV Video Music Awards always have a reputation for generating headlines (both good and bad), and this year was no exception. MTV became one of the first brands to utilize Snapchat choosing to announce their star-studded list of VMA nominees via the "disappearing" photo app. While this is a great way for MTV to increase its Snapchat engagement, those who missed it were able to view the same announcement clips via Vine and Instagram (as they did last year). The question still lingers though, will other award shows, or other…
  • #NBASitcoms Is My New Favorite Hashtag

    Craig Carter
    25 Jul 2014 | 11:48 am
    The NBA is certainly winning this summer. Even during the off-season the Association has been a huge topic of conversation, in no small part due to LeBron James. Yesterday, many of the Association's teams started to spontaneously engage in a hashtag known as #NBASitcoms. For any NBA fan, it was amazing to say the least. Atlanta Hawks The Atlanta-based crew from NBA on TNT  loved to poke fun at players and coaches. Lobbing this old joke their way was a nice touch. The Golden Guys #NBASitcoms (For you @NBAonTNT) pic.twitter.com/TJp5ILMuHv — Atlanta Hawks (@ATLHawks) July 24, 2014 What…
  • Social Fresh East 2014 Recap and Key Takeaways for Brands

    Vanessa Williams
    24 Jul 2014 | 12:33 pm
    Last week, I had the opportunity to attend Social Fresh East 2014 in Orlando, FL. I enjoyed the setup of the conference and I felt like the speakers kept the audience engaged in the 30-minute single sessions. Topics ranged from social storytelling to helpful social tools to how to brainstorm. However, these were my top 3 key takeaways: community is at the core of social, content is key, and we need to find reliable reach. Community is at the Core of Social In several sessions, speakers touched on the importance of building communities in social. David Spinks defined community as a “strong…
  • The One Twitter Trick You Should be Using but Aren’t

    John Patterson
    22 Jul 2014 | 12:00 pm
    So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo -- $Free.99. What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of…
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    Technosailor.com

  • Bad Job Board Titles

    Aaron Brazell
    25 Jul 2014 | 6:43 am
    Human Resources personnel. You gotta love ‘em. They’re the people who make sure you get paid every week, or biweekly or however often you get paid. They’re the ones who you talk to when you have a complaint about another employee. HR personnel are also, generally, responsible for posting job reqs. If you go to […]
  • Entrepreneurial Priorities if You Don’t Want to Despise Yourself at Age 80

    Aaron Brazell
    2 Jun 2014 | 8:57 am
    With the exception of a general, “We’re hiring” post a few days ago, my site has been largely neglected for the past year. It’s not that I don’t want to write. I do. And it’s not like I don’t have things to say because, if you know me, I do. I really do. And it’s […]
  • Looking for a Top Notch WordPress/PHP Developer

    Aaron Brazell
    21 May 2014 | 3:12 pm
    If you’re in Baltimore and are a developer, or if you are in Baltimore and know someone who is a developer… Heck, if you’re in DC and are a developer or know a developer, we need you. (You can be to work in under an hour on the MARC train).Some of you know what I […]
  • 9 Years of Blogging: Lessons from the Trenches

    Aaron Brazell
    20 May 2013 | 11:46 am
    It is May 20 today and that means two things. First, it’s the 5 year birthday of this handsome boy. Without a doubt, his day will be filled with belly rubs and snacks… as it should be. But secondly, this is my 9th anniversary of blogging. It’s also the 9th anniversary of me installing WordPress […]
  • I hate social networking

    Aaron Brazell
    1 May 2013 | 5:21 pm
    I hate social networking. I despise it. All of it. For me it’s a tool (like me, some would say). “But, Aaron. You have 1500 friends on Facebook and nearly 10,000 on Twitter. You’re lying.” Oh but I’m not. I used to love social networking. I used to travel to conferences where other social media […]
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    @KokaSexton | Social Selling Expert | Social Marketing

  • It was an Epic Social Selling SalesforceLive Broadcast

    Koka Sexton
    24 Jul 2014 | 7:21 pm
    Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit. I had a blast! The entire discussion was very engaging and we took a few questions from the social stream. Thank you all for watching, we are waiting on the final numbers but I was told we had over…
  • The Evolution of Social Selling

    Koka Sexton
    22 Jul 2014 | 11:11 am
    The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape.  A brief history of sales The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. Each with their own resources they would use to exchange for other resources. It was a trying process that would sometimes require long journeys across land and sea. This person to person contact built strong relationships,…
  • Should Sales Professionals Be Blogging?

    Koka Sexton
    17 Jul 2014 | 6:17 am
    A very interesting discussion happened recently on Twitter with Lee Odden the CEO of TopRank, Shawn Karol Sandy the Chief Revenue Officer of the Selling Agency, and I around the topic of sales people blogging. I first wrote about this topic in 2011 with enthusiasm. Over the years I have adjusted my belief that not all reps should be blogging. Truth is that most sales professionals are much better at verbal communication skills than written. That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business,…
  • Social Selling Video Series with Joanne Black.

    Koka Sexton
    8 Jul 2014 | 6:03 am
    I had the privilege of bringing in author and referral selling expert Joanne black to the LinkedIn studio to discuss her new book “Pick up the DAMN phone”, social selling and how LinkedIn can be used to make referral selling more effective. In this video series I get to ask Joanne Black a series of questions broken up into clips for easy digestion. SocialTalk: Joanne Black’s new book “Pick up the damn phone” SocialTalk: Social Selling with Joanne Black – Sales and Marketing  SocialTalk: What are the best ways for sales professionals to be social?
  • Everything You Want to Know About How to Create an Amazing #LinkedIn Profile

    Koka Sexton
    7 Jul 2014 | 5:29 am
    One of the most asked questions and possibly the most important one is “How do I make a great LinkedIn profile?“. I say it is one of the most important questions because nothing I talk about regarding social selling or social marketing on LinkedIn will matter at all if your profiles look like garbage. You NEED to make sure that you profile is polished and is written from the customers point of view. Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from, not your online resume. 1. 21 Steps to Create an Awesome LinkedIn…
 
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    Digital Trends

  • Quotacle turns all your favorite movie quotes into GIFs

    Malarie Gokey
    1 Aug 2014 | 7:33 am
    Quotacle puts together hundreds of thousands of quotes from your favorite movies and turns them into GIFs. Quotacle has lines from Star Wars, The Lord of the Rings, Back to the Future, Harry Potter, and more. The post Quotacle turns all your favorite movie quotes into GIFs appeared first on Digital Trends.
  • Michael Keaton brings back his superhero voice for new Birdman trailer

    Rick Marshall
    1 Aug 2014 | 7:11 am
    The film about a washed-up former superhero actor trying to launch a Broadway play gives Michael Keaton the opportunity to bring back his Batman voice. The post Michael Keaton brings back his superhero voice for new Birdman trailer appeared first on Digital Trends.
  • Diablo 3 saves from PS3 or Xbox 360 can transfer to either of the newer consoles

    Adam Rosenberg
    1 Aug 2014 | 6:49 am
    Blizzard's upcoming console release of Diablo 3: Ultimate Evil Edition allows players to import saves from PS3/Xbox 360 to either of the newer consoles. The post Diablo 3 saves from PS3 or Xbox 360 can transfer to either of the newer consoles appeared first on Digital Trends.
  • Sacré bleu! French company Iliad makes $15 billion bid for T-Mobile USA

    Williams Pelegrin
    1 Aug 2014 | 6:00 am
    French company Iliad has come out of left field and offered a $15 billion bid to purchase T-Mobile USA from Deutsche Telekom. Iliad would purchase 56.6 percent of T-Mobile, if successful. The post Sacré bleu! French company Iliad makes $15 billion bid for T-Mobile USA appeared first on Digital Trends.
  • HP is making a smartwatch, and it’s fashioned by a renowned designer

    Andy Boxall
    1 Aug 2014 | 5:24 am
    Hewlett Packard has teamed up with menswear fashion designer Michael Bastian to produce a stylish new smartwatch, which will be sold by the fashion website Gilt.com later this year. The post HP is making a smartwatch, and it’s fashioned by a renowned designer appeared first on Digital Trends.
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    Janet Fouts

  • What whitewater rafting taught me about social business

    fouts
    28 Jul 2014 | 6:00 pm
    Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our brains. I live in a world that is constantly buzzing with alerts, updates and stories I just HAVE to listen to. It’s my job for the most part and I love it, my phone is within 3 feet 24/7 and I look at it on average every 4 minutes (yes, somebody timed it). So two days on the…
  • The Not-So Secret Guide to Twitter Lists

    fouts
    16 Jul 2014 | 10:01 pm
    What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. Why make lists? You know how people complain about how noisy…
  • Hashtags, the Good the Bad, the Oh So Ugly

    fouts
    7 Jul 2014 | 10:04 pm
    It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Probably the most recent oops was #AskThicke which was intended to be a Twitter style Q&A but quickly became a platform to call him out about misogyny, divorce, his hair…
  • Facebook’s Grand Experiment #Fail or….?

    fouts
    30 Jun 2014 | 2:35 pm
    First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Basically they targeted users and manipulated their Facebook newsfeed to show more of either positive or negative emotions to see if exposure to those emotions changed their own posting behaviors. Read the abstract…
  • 50+ Inspiring Tech Savvy Leaders Over 50

    fouts
    5 Jun 2014 | 4:45 pm
    You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! Over the last 20 odd years I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. I wanted to share with you some super-smart people who are over 50 and do get tech. They are marketers, authors, trainers, CEOs, and some are just plain geeks. Every single one of…
 
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    SocialTimes

  • Are the Pentagon’s Social Media Studies a Waste of Money?

    admin
    1 Aug 2014 | 7:05 am
    Drew Hendricks is a tech, social media and environmental addict. He’s written for many major publishers such as Forbes and Entrepreneur Research labs at the Pentagon have undertaken “dozens” of studies focused on how social media is used, but there doesn’t appear to be a clear goal or strategy. The Guardian was the first to report on these findings, which has many people asking two questions: Was it worth it, and what exactly is the government after anyway? This came on the heels of Facebook announcing that it had been studying its own users, which didn’t set the stage well. The…
  • Social Media Newsfeed: Slingshot Update | Reddit Live

    Tim Sohn
    1 Aug 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Slingshot Update Allows Reactions to Reactions, Easier Access to Friends Using the App (AllFacebook) Facebook announced an update to its Slingshot photo- and video-sharing application, giving users the ability to react to reactions to their slings, as well as making it easier for them to find friends to sling with. The social network said in a post on the Slingshot blog that users of the app can now reply to reactions to their slings in photo, video or text form. The Next Web Similar to Snapchat, Slingshot allows you to…
  • Amazon is Giving Away 30 Premium Apps

    Phi Tran
    31 Jul 2014 | 1:50 pm
    The dog days of summer are here, and so is this giveaway for Amazon: a package of 30 free apps worth well over $100.  The special promotion’s theme is ‘Summer Self-Improvement Bundle,’ which includes apps like Instapaper, Bills Reminder, Food Diary and Calorie Tracker Pro and more. The special offer is only available today, July 31, 2014 and August 1, 2014. The apps and their premium costs are below. If you can’t see all of them, it’s because the app store has location-specific apps, which may not be available outside the U.S. — Amazon U.K. users will only…
  • Mobile Data Illustrates Growing Opportunity for App Developers [Infographic]

    Kimberlee Morrison
    31 Jul 2014 | 12:40 pm
    Mobile growth is the hidden driver behind the increase of people online around the world. While wealthier countries are more connected that poorer countries, an infographic from Hot Bargain Phones illustrates the opportunity in a growing market. For example, the emergence of China, India and Brazil as economic superpowers coincides with the increase in mobile users. In fact, these countries are among the top five smartphone markets, which also includes the U.S. and the U.K. While in the U.S. Apple devices seem most popular, globally, Samsung is the most popular mobile provider and Android is…
  • Social Sharing Makes Events Seem More Real, Says Study

    Christie Barakat
    31 Jul 2014 | 11:50 am
    A new study published in the journal Computers in Human Behavior investigated the widespread practice of sharing personal news and events via social media and smartphones. The study looked at which types of media and platforms people chose for sharing positive and negative personal information, and how they felt after sharing news in mediated environments. Three-hundred undergraduate students at UW-Madison participated in the study, which was conducted by graduate students Mina Choi and Catalina Toma. Participants kept a diary of how sharing information about a particular event affected…
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    Debs' Blog - technology changes humans don't

  • Hello. Welcome to my home on the web

    Debs
    23 Jul 2014 | 3:58 pm
    This is where I've been jotting down random thoughts, observations and provocations on the impact of technology on people, society and business since 2000. I write a lot more sporadically than I used to , probably because I am out and about having great conversations and tweeting more. The site has morphed a lot over the years, yet the main idea remains the same.  Technology is not an end unto itself, but a means for us to improve our lives, connect and create.  It empowers us to do things we never thought possible but can also cause some growing pains along the way.  Lately, my work and…
  • An Experiment: The psychic impact of our connected lives

    Debs
    23 Jul 2014 | 3:31 pm
    During the past week I conducted an experiment in digital empathy.   Background As many of you are aware, I am obsessed with the potential of enabling and integrating our digital 1/0 lives into our human emotive sides.   I don't just want a quantified self,  I want a qualified self.   Giving me more numbers and graphs and charts can be helpful but providing me with more things to compete over does nothing to enhance my joy and presence with others or provide me with the tactile and unmeasurable benefits from getting a hug or whacking a table with a boomwhacker [as I recently observed when…
  • Code, Shmode - people trump algorithms! Tummeling for success

    Debs
    30 Jul 2012 | 3:15 pm
    I was privileged to be invited to speak at StartupFestival Montreal this month - great city, great event, great team [thanks Alistair]. My favorite time was spent meeting with startups. At one point I found myself in the advisor tent with three companies' founders chatting tech, culture, politics, business models and global scene.  Amazingly these founders all grew up outside North America - Singapore, Ethiopia, Norway, Hong Kong and Brazil.  And each had spent a significant time living outside of their native countries. They all run virtual teams but place equal importance on meeting…
  • Ten Years brings perspective

    Debs
    11 Sep 2011 | 10:25 pm
    This year, more than any other, I feel incredibly protective over the memory of 9/11.  I have been surprised by a feeling of anxiety and dread during the drumbeat leading up to today and have found myself getting angry at the inevitable media reflections and documentaries that were to come.   But, as I woke up this morning, something interesting happened, the anger had vanished.  I am sad but, I also have a sense of calm.  As I reflect on today and the ten years that have passed,  I've come to realize that 9/11 and my experiences downtown have shaped me in ways that I am only now…
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    Quick Online Tips

  • Exclusive .CEO Domain Name for Leaders

    P. Chandra
    29 Jul 2014 | 12:57 am
    .CEO domain name is what will separate leaders from others. This new domain name promises the best identity domain name on the web for leaders and top executives of companies.... Read more Read full original article at Exclusive .CEO Domain Name for Leaders©2014 QuickOnlineTips. All Rights Reserved.
  • How to Add Adsense Ads Between WordPress Posts

    P. Chandra
    27 Jul 2014 | 3:46 am
    How can you insert Adsense ads between posts on WordPress archives, categories, tags,  index, search and homepages. As you learnt about how to insert Adsense inside articles, inserting between WordPress... Read more Read full original article at How to Add Adsense Ads Between WordPress Posts©2014 QuickOnlineTips. All Rights Reserved.
  • How to Optimize Legibility to Increase Readability of Text

    P. Chandra
    12 Jul 2014 | 9:32 pm
    How can you Optimize Legibility to increase readability of your long articles. Online screen reading is an important consideration for web designers as people resort to more reading activities in search... Read more Read full original article at How to Optimize Legibility to Increase Readability of Text©2014 QuickOnlineTips. All Rights Reserved.
  • How to Add Vary: Accept-Encoding HTTP Header with .htaccess

    P. Chandra
    8 Jul 2014 | 3:53 am
    Its a good idea to set Vary: Accept-Encoding HTTP header response from your server, especially if you display different websites for various user agents and even to define if the caching... Read more Read full original article at How to Add Vary: Accept-Encoding HTTP Header with .htaccess©2014 QuickOnlineTips. All Rights Reserved.
  • Separate WordPress Comments to Fix Google Panda Penalty

    P. Chandra
    25 Jun 2014 | 9:50 am
    The real secret why we separated WordPress comments from post content, is to deal with our Google Panda penalties. While our site gets millions of spam comments every year, many... Read more Read full original article at Separate WordPress Comments to Fix Google Panda Penalty©2014 QuickOnlineTips. All Rights Reserved.
 
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    Web Strategy by Jeremiah

  • Crowdfunding is the Highest Form of Loyalty: Shared Destiny

    jeremiah_owyang
    28 Jul 2014 | 6:12 am
    Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, but only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and other crowdfunding platforms for the tech savvy, but what does it mean to corporate product development and marketing strategy? Today’s crowdfunding projects include a panoply of products that never make it to the shelves. I jokingly refer to this as “this decade’s home shopping…
  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
  • 12 Collaborative Services for Success at Work

    jeremiah_owyang
    16 Jun 2014 | 8:39 am
    This post was originally posted on Shareable, the leading website on the growing movement. Top photo credit: Yusuke Kawasaki. The collaborative economy empowers ordinary people to share their unused resources, such as time and goods, often in a peer-to-peer commerce model. We tend to think of this model impacting us as individuals, as illustrated in the popular Honeycomb graphic. However, shared services (many of which I use) aren’t limited to personal use. The collaborative economy model is expanding to include these strategies and technologies at the B2B level. See my quick guide…
  • Tesla Lets Go, to Gain the Market

    jeremiah_owyang
    14 Jun 2014 | 7:56 am
    Can a corporation let go, in order to win it all? Tesla has deployed a business strategy we call “Provide a Platform” which enables your ecosystem to design, build, enhance, fulfill, support your own products for you. Tesla, who’s already a market leader in their category, made a surprising move, by releasing their patents as open source.  This move patterns co-innovation moves we see from companies in the Collaborative Economy that are partnering with their own customers to create products like GE+Quirky, Barclay’s Card Ring, and others companies that I share from my…
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    Future Visions

  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
  • Amazon Fire Phone: the phone your mom has been dreaming of

    Jonathan Burg
    19 Jun 2014 | 2:28 am
    Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on two minutes of trial in an AT&T showroom or the phone's star rating on Amazon. The general public has never heard of The Verge, let alone watched an unboxing.  The Fire Phone is built for this massive market. And it promises to make Amazon a great deal of cash and loyalty along the way. Retail Ready: The "dynamic perspective" feature will make for an incredible…
  • Hashtags, yellow ribbons and flags

    Jonathan Burg
    16 Jun 2014 | 1:49 am
    You have a yellow ribbon on your tree! Then I'll stop attacking your military... said no one ever. But that doesn't mean that you shouldn't hang a yellow ribbon, use a hashtag or wave a flag. These are all symbols of something greater than ourselves, icons of self-identification that join us together and rally others to our cause. We don't hang ribbons to conquer the enemy, at least not directly. We hang them as a reminder to ourselves and to everyone we encounter that this cause is close to our hearts. We hang ribbons to generate momentum for our movement, to amass goodwill and ultimately…
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    Des Walsh

  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
  • Business Blogging Favored by Marketers

    Des Walsh
    3 Jun 2014 | 3:45 pm
    An Eye-opener on Attitudes to Business Blogging Here’s a paradox. When I speak to business owners about incorporating a blog or blogs in their social media strategy the response is, at best, polite but unengaged listening. That contrasts with the often quite animated discussions I get into about Facebook, Twitter and even LinkedIn (rarely YouTube, Google+ or Pinterest, Instagram etc). But according to Michael Stelzner’s recently released Social Media Marketing Industry Report 2014, blogging holds the top spot for future social media marketing plans. More so for B2B companies but…
  • Newsletter Subscribers Down, Open Rate Up

    Des Walsh
    14 May 2014 | 7:03 pm
    This post is a bit in the way of a “what I’m doing in my kitchen” story. I’m guessing it will be of interest mainly or only to people interested in the business of email newsletters, but I know people have lots of opinions about newsletters, both for the sending and the receiving, so I am hoping for some feedback to help me do better. But if you are not intending to read beyond here, I understand completely. Newsletter Stats Do you send out a newsletter and if so do you study the statistics for the number of subscribers, the number of people who open the newsletter,…
 
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    Zac Johnson

  • ROTE 024: Dave Taylor Pays His Mortgage with Google Adsense

    Zac Johnson
    31 Jul 2014 | 8:05 am
    Do you remember the first time you were introduced to the internet? It was most likely severals years ago, but most likely no where near the birth of the internet… or world wide web. Nearly just as important as that first time you were introduced to the internet, you probably also remember the first time you made money online. For many of us, Google Adsense was a great and easy way for us to learn how to start making money online. Google does all the hard stuff, and if have quality traffic flowing through our sites we can make a good amount of money on the site. Some sites even use…
  • Creating Epic Marketing Campaigns with Wishpond

    Zac Johnson
    30 Jul 2014 | 4:59 pm
    When trying to build a marketing campaign for your business, one of the biggest frustrations is trying to target each of your audience and platforms. The main problem with this is that you usually will have to use different services and solutions to cater to different audiences and tasks. Here’s what a typical online campaign might consist of these days. landing pages email / data collection contests and promotions facebook fan pages ecommerce coupons All of these are excellent ways to target your audience, but it would be much easier if it could all be done through one web site or…
  • ROTE 023: Stephan Spencer and the Science of SEO

    Zac Johnson
    29 Jul 2014 | 1:11 pm
    Google is the largest and most powerful search engine in the world and millions of people are using it to find your competitor’s sites everyday. So why does Google rank your competition higher than you? It all comes down to the content and backlinks of your site. No matter what type of web site or online business you have, you need links. More importantly than how many links you get, are the quality and type of links. The content of your site also has to be great. At the end of the day the combination of these two factors will determine the success of your business and how it ranks in…
  • ROTE 022: David Klein and Making Life Changing Adjustments

    Zac Johnson
    24 Jul 2014 | 1:11 pm
    How many times have you started something new in your life and made big plans around it, only to find yourself in a completely different direction a few months or years later? I’m sure it’s something we’ve all experienced. Especially for anyone who may have accidentally found themselves into the world of internet marketing or became an entrepreneur by mistake when their passion turns into success. No matter what your story is, the good news is that change is all about progression and making the most out of life and business. This is exactly what we are going to be talking…
  • ROTE 021: Ian Fernando and Paving Your Own Path for Success

    Zac Johnson
    22 Jul 2014 | 1:39 pm
    When it comes to running a successful business on the internet, there is no prerequisite. You don’t NEED to attend college, have a business plan or even start with a lot of money. At the end of the day it all comes down to how you are going to spend your time and focus. These types of success stories are created everyday through the use of the internet – from individuals of all sizes, lifestyles and throughout the world. This is exactly what we are going to be talking about in the latest episode of the Rise of the Entrepreneur. Rise of the Entrepreneur – Episode 21…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Finding The Balance

    Chad Barr
    30 Jul 2014 | 5:10 pm
    Issue No. 82 July 30, 2014 Raising the Barr Weekly Memo: Finding The Balance Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I love obtaining new gadgets and technologies as much as I love inventing and creating new offerings for us and for our clients. I find similar passion exists among most of my clients as well. But let me ask you this question: When reviewing…
  • Raising the Barr Weekly Memo: Web Presence Myths

    Chad Barr
    23 Jul 2014 | 2:20 pm
    Issue No. 81 July 23, 2014 Raising the Barr Weekly Memo: Web Presence Myths Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting thousands of visits per day from irrelevant individuals is meaningless and worthless. The key is to create credibility to attract…
  • Raising the Barr Weekly Memo: Exponential Exposure

    Chad Barr
    16 Jul 2014 | 5:57 pm
    Issue No. 80 July 16, 2014 Raising the Barr Weekly Memo: Exponential Exposure Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Many I talk with struggle to find effective ways to get in front of potential clients. The answers may be simpler than you thought: Collaborate with others. Why not select an individual or a group of individuals you respect and suggest you…
  • Raising the Barr Weekly Memo: Free or Fee?

    Chad Barr
    9 Jul 2014 | 1:30 pm
    Issue No. 79 July 9, 2014 Raising the Barr Weekly Memo: Free or Fee? Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: So you’ve just created a valuable eBook that you are about to offer to your clients. Should you charge for it or provide it for free? The answer is quite simple. If the key objective is to leverage the eBook for marketing purpose, then I…
  • New Web Presence Launch – Weinstock Immigration Lawyers

    Chad Barr
    8 Jul 2014 | 1:19 pm
    I am pleased to announce the launch of the new web presence we have developed and implemented for Weinstock Immigration Lawyers.    
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    @andrewchen

  • There’s only a few ways to scale user growth, and here’s the list

    Andrew Chen
    8 Jul 2014 | 3:27 pm
    Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. If your users give you money, then you can buy users…
  • Lessons learned adding messaging to a notes app (Guest Post)

    Alex Schiff
    1 Jul 2014 | 11:03 am
    [Today we have a guest post from Alex Schiff, who's a co-founder and CEO of Fetchnotes, which makes simple, smart tools that help people work together and get things done. Fetchnotes graduated from Techstars Boston in November 2012, and is currently a team of 5 in Cambridge, Massachusetts. -Andrew] Alex Schiff, CEO of Fetchnotes: There’s a big craze in messaging right now, and everyone seems to be trying to integrate some form of it into their product. Having learned that people who shared notes were way more likely to build a habit with Fetchnotes, we definitely caught the bug in our last…
  • Retention is King (Guest Post)

    Jamie Quint
    3 Jun 2014 | 10:00 am
    This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works with companies like Twitch and Hipmunk. Previously, he was the PM of Growth at Swipely and a Y Combinator alum. -Andrew Jamie Quint: There are too many companies asking, “How do we acquire more users?” that should instead be asking “How do we get better at keeping the users we already have?”. Its easy when approaching the problem of growth to think that you just need to get more users, after all that seems to be the very…
  • Why consumer product metrics are all terrible

    Andrew Chen
    13 May 2014 | 10:26 am
    The reality of consumer products I’ve never met an entrepreneur who’s happy with their metrics. Whether you’re talking about sign up rates, retention rates, or how often your users create content – on face value, the metrics always seem terrible. The secret is, almost everyone’s consumer product metrics are horrible, so once you start to compare them with everyone else’s terrible metrics – then at least we’re all in the same leaky boat together! Other than the exceptional cases, consumers are impatient and disinterested in your product. Even…
  • How to solve the cold-start problem for social products

    Andrew Chen
    27 Mar 2014 | 11:34 am
    Social products need mass before scaling growth I often write on the topic of how social products can scale growth, resulting in inbound emails to the effect of “how do I get my product to go viral?” The problem is, until you have a strong baseline of engagement, it’s nearly impossible to have a metrics-oriented discussion on growth and virality. So you have to get that first, before you can talk about the next step. The focus should be on creating that baseline – a small-to-medium sized network of highly engaged users in a big market, that’s growing. Maybe this…
 
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    brandflakesforbreakfast

  • twitchy concert viewers

    31 Jul 2014 | 6:12 am
    If you aren't aware of Twitch.tv, it's probably time to take notice. Twitch is most notably known for streaming video game play-throughs, commentary and events. The content has been primarily focused on games of all kinds from mega-popular League of Legends to live Dungeons and Dragons sessions. But now they are branching out to Music. A live Steve Aoki concert was featured on the Twitch homepage. When the DVR has replaced appointment television, Twitch is making a strong case for creating appointment viewing on their platform.
  • another private messaging app for your...

    31 Jul 2014 | 5:57 am
    The world clearly needs more apps for people to share photos that they don't want to stay on the recipients phone for longer than a few seconds. At least Instagram thought so. So, they went ahead and developed Bolt. It is launching in Singapore, New Zealand, and South Africa for now. Then maybe it will go world wide and you'll be able to say, "you've been bolted!" over a photo you just took on the bus.
  • sharks circle the twitternado

    31 Jul 2014 | 5:47 am
    Sharknado 2 was made and released. Twitter went wild. Brands decided to join in on the fun by posting their own rif on the Sharknado experience. Some put effort in to it while others... well, at least they got on the bandwagon before the wheels fell off.
  • auto-wins from "share a coke with" campaign

    30 Jul 2014 | 5:10 am
    Alright, Coca-cola, fine. Your mission to seek free publicity by forcing your consumer to share their Coke cans all over social media has succeeded. There are photos. There are memes. There is even a nativity scene. Check out Mandatory's list of the best and worst of the "share the Coke with" campaign. There's only one question that remains: if Coke took the top 250 names to be printed on bottles and cans, then how did Siri weasel her way onto a bottle?
  • give a dog a bone (or water)

    30 Jul 2014 | 5:10 am
    The 150,000 stray dogs in Istanbul, Turkey, pose a serious problem for the city as they wander about in search of food and water. Instead of getting rid of them or letting them starve, one Turkish company has developed an innovation that not only feeds the nomadic canines of Turkey, but helps promote recycling as well. This gigantic reverse vending machine dispenses food and water every time a bottle is recycled. Save the dogs. Save the environment. This is a win-win.
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    Stowe Boyd

  • Dieter Rams: Ten Principles For Good Design

    1 Aug 2014 | 3:23 am
    Good design: Is innovative - The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself. Makes a product useful - A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it. Is aesthetic - The aesthetic quality of a product is…
  • 8 Ways to Maximize Your Creativity at Work

    1 Aug 2014 | 2:53 am
    stanfordbusiness: Tweet this:Giving to others and orienting yourself to a larger purpose can result in more creativity and enhanced work performance. –Professor Jennifer AakerRead the New York Times article. Tweet this:Trusting employees with the freedom and resources to excel leads to more creativity and risk-taking in the workplace. –Professor Joel PetersonRead the LinkedIn post. Tweet this:Laughter in the workplace can help organizations boost happiness, creativity, and productivity. –Eric Tsytsylin (MBA ’14)Watch the video. Tweet this:By fostering a greater sense of fairness in…
  • "When politicians pick and choose which experts to believe, the odds are that they will choose badly..."

    1 Aug 2014 | 2:09 am
    “When politicians pick and choose which experts to believe, the odds are that they will choose badly - Paul Krugman http://t.co/nzOmM4mc8z— Stowe Boyd (@stoweboyd) August 1, 2014 ”
  • "Every extension is also an amputation."

    31 Jul 2014 | 9:00 pm
    “Every extension is also an amputation.” - - Marshall McLuhan
  • "The problem with business is that it is afraid of dealing with the business of people."

    31 Jul 2014 | 12:08 pm
    “The problem with business is that it is afraid of dealing with the business of people.” - W. Edwards Demings
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    Six Pixels of Separation

  • Pushing Through The Pain

    Mitch Joel
    31 Jul 2014 | 12:57 pm
    I have no idea what I did to my back... but it's bad. Really bad. When I used to do a whole bunch of close quarters combative training and coaching with Tony Blauer, I would often think about the notion of pain and what it means. Have you ever stubbed your toe? Your initial reaction is to scream out in pain, but is it really all that painful? Here's an exercise I used to do: I would take moments like stubbing my toe, getting a paper cut and other instances of personal abuse and, before yelping out in pain, I would ask myself, "does this really hurt?" I mean really, really hurt? More…
  • The Only Consumer That Matters

    Mitch Joel
    31 Jul 2014 | 6:32 am
    Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage of it. So, I do. I ask them questions. I prod them. I engage them. I do my best to not be a pest, while at the same time, I see these as moments that should never be wasted. If I'm lucky enough to be one of a handful of people to have direct contact with a former President or current New York Times bestselling author, it feels like a moment that should not be wasted. That being…
  • Social Media, Politics And A Myopic World View

    Mitch Joel
    29 Jul 2014 | 5:39 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • How Does The World See You?

    Mitch Joel
    27 Jul 2014 | 5:17 am
    Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something…
  • Six Links Worthy Of Your Attention #214

    Mitch Joel
    25 Jul 2014 | 6:12 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
 
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    Chris Pirillo

  • What Tech Will I Use as a New Dad?

    Chris Pirillo
    31 Jul 2014 | 5:28 pm
    If you follow the vlogs that my lovely wife (the artist currently known as Diana) and I do every bleepin’ day, you already know that we’ve got a baby on the way — and due very soon! So she’s going to be a first-time mom, and I’m going to be a first-time dad; sure, this... Read the full article on http://chris.pirillo.com/
  • This is Your Favorite Soap Opera

    Chris Pirillo
    31 Jul 2014 | 1:13 pm
    Our story never ends… and there’s no telling what we’ll be sleeping with in the next episode! What intrigue and wickedness will transpire in Pirillo Vlog 824? It’s just like one big soap opera over here. Read the full article on http://chris.pirillo.com/
  • Are Tablet Sales Crashing?

    Chris Pirillo
    31 Jul 2014 | 9:34 am
    What will it take for Nintendo to survive — other than saying a few Hail Marys? Thanks to our patrons for believing in us! Learn more about how to become a patron here! TLDR – Are Tablet Sales Crashing? Pirillo Vlog 824 – This is Your Favorite Soap Opera Batman Flip Flops Could Be... Read the full article on http://chris.pirillo.com/
  • Is Facebook Helping or Hurting Us?

    Chris Pirillo
    30 Jul 2014 | 10:43 pm
    Using social networks like Facebook can be a wonderful way to keep in touch with friends and family around the world who might otherwise be lost to the ravages of time and distance in a less connected era. But it’s important to remember that, though usually free, such social networks exist to... Read the full article on http://chris.pirillo.com/
  • Our Real Adventure Hasn’t Started Yet

    Chris Pirillo
    30 Jul 2014 | 3:59 pm
    Are there any scents that you just cannot tolerate? Can you make any sense of Pirillo Vlog 823? A humble salt lump lamp (that we love) raises at least one important concern about our parental adventures ahead. Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Affiliate Marketing Explained by Common Craft

    leelefever
    22 Jul 2014 | 10:33 am
    We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared when a website visitor buys from an affiliate link Why it is important to disclose affiliate program…
  • The Art of Explanation - Now an Audiobook

    leelefever
    25 Jun 2014 | 10:16 am
    It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 
  • New Common Craft Video: Online Advertising

    leelefever
    19 Jun 2014 | 10:01 am
    Our new video is all about the models of online advertising. This animation includes highlights: About this video: We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.  What it teaches: Why advertising is so important to online commerce. The basics of display and pay-per-click advertising. How text and keyword-based advertising works. Remarketing: Why some ads seem to follow you on the web. How affiliate programs work. How to get the most out of advertising. Watch…
  • A Soccer Guide Like No Other

    leelefever
    11 Jun 2014 | 10:26 pm
    The World Cup is here and our goal is to help you understand the basics of soccer.  Introducing: The Common Craft Soccer Guide You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear. Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there. Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know learn something new, just in time to enjoy the World Cup!
  • Coming Soon: The Common Craft Soccer Guide

    leelefever
    9 Jun 2014 | 11:21 am
    We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014! Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy. This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations. It's almost ready, and the front page of the guide will look something like this: We love the animations, which are not videos, but animated GIFs. We call them ExplainerGIFs - an…
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    Data Mining: Text Mining, Visualization and Social Media

  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
  • Hopper - new in the travel space

    Matthew Hurst
    19 Jan 2014 | 11:24 am
    Briefly - Hopper is something new in the travel  / local space. In their own words: What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places. We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of…
  • FitBit: A great product with an even better website

    Matthew Hurst
    29 Dec 2013 | 10:36 am
    Briefly - Wakako gave me (actually us) a FitBit for Christmas. This is a great product if you are (like me) motivated by data to take action. While I appreciate the device design (small but functional), I really like the thought that has gone in to the data presentation in the dashboard. The displays of the key variables are clean and yet subtle enough to reward interaction by revealing additional dimensions.
  • Review: Information is Beautiful by David McCandless

    Matthew Hurst
    28 Dec 2013 | 5:23 pm
    Information is Beautiful is a thought provoking labour of love by one of the first true data journalists, David McCandless. It is a simply structured collection of graphical interpretations of a variety of interesting statistics, factoids and opinions. It is compelling in its ability to provoke exclamations of surprise at the relationships between facts (e.g. the financial crisis costing us almost four times more than the expected total cost of the west's adventurism in Iraq and Afghanistan) as well as generating respect for the creativity and design that has gone in to presenting the…
 
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    The Buzz Bin

  • 8 Reasons Why Internal Communicators Should Cheat on Outlook

    Joe Williams
    31 Jul 2014 | 6:06 am
    Internal communicators have one of the hardest jobs when it comes to engaging, informing and inspiring associates through communications, because more often than not communicators are forced to use the dinosaur of vehicles; Microsoft Outlook. Since its first release in 1992 with MS-DOS, Outlook has undergone significant changes to improve its capabilities. However, Outlook will never be the email software that communicators need to effectively do their job. So what is the best solution? Email marketing providers like Emma, help businesses, agencies and universities get marketing materials in…
  • Marketing, Math, and a Formula for the Perfect Beer

    Jill Haapaniemi
    30 Jul 2014 | 6:41 am
    As marketing professionals, we know that two good ideas do not always come together to create a great one. While items such as the “townie” (half tart, half brownie, a sad challenger to the Cronut), Colgate Kitchen Entrees (whet your appetite with thoughts of chalky toothpaste!), and Moscato-infused vodka (no thank you) are proof of that, there are also success stories. Through careful consideration, taste testing, and rationality, we sometimes bring two delectable products together and arrive at an even better outcome. I am, of course, referring to bourbon-barrel-aged beer. The process…
  • When Journalism and Brand Management Collide

    Lauren Llewellyn
    29 Jul 2014 | 7:11 am
    Recently, PadillaCRT hosted a “meet the journalist” breakfast that invited a local magazine editor to our office to discuss their role and answer questions regarding how we can provide relevant content and news ideas on behalf of our clients. During the conversation, we were reminded of what most of us in the PR industry already know – editors are busy, their outlets are understaffed and their inboxes are often flooded with hundreds upon hundreds of unrelated email pitches from PR professionals assuming that their audience will be interested, which is a huge pet-peeve! But, as I walked…
  • BuzzLine: Recall Crisis Challenge

    Shalee Hanson
    25 Jul 2014 | 8:48 am
    Yesterday it was announced that more stores have been affected by a nation-wide listeria fruit recall. These stores include Costco, Kroger, Walmart, Sam’s Club, Whole Foods Market, Trader Joe’s, Ralphs, and Food 4 Less. The fruits being recalled include peaches, nectarines, plums, and pluots that were packaged at Wawona Packing Co. in Cutler, CA. The CNN article in regards to the recall says that listeria was found on two nectarines and one peach and it is unclear how the fruits were exposed. Aside from wanting to spread the word about the possible listeria outbreak and help consumers be…
  • 3 Reasons Brands Are Frightened by Hispanics

    Nicole Fischer
    25 Jul 2014 | 5:18 am
    In New York, more than 18% of the population is now made up of Hispanics, more than double what it was in 1980.[1],[2] Compounded with the growth of this population among the entire United States, we can see we have a massive evolution on our hands. Similar to the expansion of the Hispanic demographic are the recent growth rates coming from the beauty and personal care category. Just last year, mass and prestige beauty sales totaled $32 billion.[3] Well, I’m sure you see where I’m going with this. We have two strong forces moving on a parallel path, but their influence represents…
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish - Social Media for Associations and Nonprofits

  • [Cool Infographic Friday] – Optimizing Instagram

    Maddie Grant
    1 Aug 2014 | 5:00 am
    Forgive the spammy title of this infographic, it actually has some pretty good advice for using Instagram. More like this...[Cool Infographic Friday] The Ultimate Guide to Creative Commons[Cool Infographic Friday] Big Data Big Profits[Cool Infographic Friday] Why Video is the Best Form of Engagement[Cool Infographic Friday] Women dominate social media[Cool Infographic Friday] Content for SEO[Cool Infographic Friday] Do’s and Don’ts When Meeting with a VC The post [Cool Infographic Friday] – Optimizing Instagram appeared first on SocialFish - Social Media for Associations and…
  • 9 Problems Keeping Your Online Community from Being Great

    Ryan Crowe
    31 Jul 2014 | 5:00 am
    I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter. 1. You don’t have passionate core members The problem: The initial inclination when building an online community is volume. Getting those Follower counts high across your social channels seems to be paramount. And then after you reach an acceptable, beefy threshold – that’s when you…
  • It’s official – marketing will destroy everything good about social media.

    Maddie Grant
    30 Jul 2014 | 5:00 am
    Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy.  In it, he says: “As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.”  Therefore, he advocates quitting the rifle approach, and adopting the shotgun approach instead. “The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era…
  • Holy Awesome – NTEN’s Impact Evaluation

    Maddie Grant
    29 Jul 2014 | 5:00 am
    NTEN has just made public their IMPACT EVALUATION.  I asked their CEO Amy Sample Ward for some insight into what it is and why making this insider information public is a good idea. NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to fulfill their missions. To put NTEN’s mission and values into a position to guide our work, support program direction, and identify community focused strategies, we created our Theory of Change.  Evaluating NTEN’s Impact We recognize that we have a broad mission, trying to reach all types of…
  • Is your organizational culture ready for the Millennial Era?

    Maddie Grant
    28 Jul 2014 | 5:00 am
    Got a spare hour? You might want to bookmark this. Jamie and I were invited to be the first interview for their new #SitrionTalks series. Sitrion, by the way, is an awesome collaboration software company we love – their philosohy is “make work better”. AMEN brother!! Here’s the description of the interview, below.  We had a really fatastic conversation about what will happen when Millennials take over… Enjoy. We are in a transition from one era in management to the next, and the new normal requires very different organizations than the ones that have dominated…
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    Christopher S. Penn

  • Multitasking exacts a hefty mental performance penalty

    Christopher S Penn
    1 Aug 2014 | 5:27 am
    In a 2002 academic paper, Dr. Klaus Oberauer at the University of Potsdam wanted to see just how limited our working memories are. For background, working memory is your brain’s ability to store and process information in the short-term. It’s the memory you use every day when you’re at the grocery store when you’ve left your list at home. It’s the memory you use at parties after you’ve just met someone and exchanged names. It’s the memory you use when you’re writing an email or updating slides in a presentation from a spreadsheet you just…
  • 3 meta-steps to getting started with video content

    Christopher S Penn
    31 Jul 2014 | 4:06 am
    Has anyone else noticed as of late that there are far more videos in your Facebook News Feed than before? I was scrolling through the other day and at one point almost every other post was a video of some kind. (and of course, began to auto-play as I scrolled by) Facebook, of course, is likely prepping the ground for their LiveRail integration. Twitter’s got its video player cards (which work quite well) and its acquisition of SnappyTV to roll out. It wouldn’t surprise me to hear that LinkedIn is going to make a video-related acquisition. The ever-increasing frequency of video…
  • Steering the marketing canoe

    Christopher S Penn
    30 Jul 2014 | 5:08 am
    I learned 4 things about canoeing while on vacation last week that reminded me of marketing: Canoes turn more slowly than you think they will. Canoes have much more momentum than you perceive. Canoes require whole commitment to work well. Canoes are not kayaks. Now, I’ll be the first to admit, I’m not only a novice canoeist, I also received exactly zero instruction and without access to the Internet, YouTubing “how to canoe” wasn’t possible, so I did the best I could. Anyone with even a modicum of experience and training probably would have laughed their butts…
  • Sleep, caffeine, and vacation learnings

    Christopher S Penn
    29 Jul 2014 | 4:56 am
    One of my peculiar habits I do every 6 months or so is to take a week off of any kind of caffeine. This started a few years ago at the suggestion of Barry Meklir, my muscular therapist, who recommended it in order to give the body’s adrenal glands some time to recharge and reset. Consistent high dosages of caffeine tend to mess them up. I found that the caffeine purge was helpful for also getting my sleep cycles back in order, but didn’t give it much thought beyond that. The signs when it’s time to do a caffeine purge become fairly obvious to me. First, caffeine’s…
  • Do content marketing reruns work?

    Christopher S Penn
    28 Jul 2014 | 3:48 am
    I’m glad to be back from vacation after a week completely off the grid. Talk about a drastic change in lifestyle, going to a place where devices don’t even work (thus removing the temptation to “just check in”). I recommend it heartily. Before I left for vacation, I thought I’d run an experiment using reruns on social media to power my social media postings for the week. Instead of my normal routine of a new blog post each day plus a welcome message (2 links back to my website per day), I went to five reruns plus a welcome message (6 links back to my website per…
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    Socialmedia.biz

  • Choose the right monetization model for your blog

    Ayelet Noff
    1 Aug 2014 | 1:24 am
    Photo by Julia Manzerova on Flickr (CC BY) Target audience: Bloggers, small businesses, self-publishers, nonprofits, educators, Web publishers, journalists. Everyone has different reasons why they decide to create their own blog or website. Many use it as a platform to share their opinions with others. Others see it as a great way to build up their name or business. Social media platforms like Facebook, Twitter, and Google Plus can also play a big role in a blogger’s effort to promote themselves, but they have their drawbacks too. Facebook is a great tool, but when it comes to…
  • Why Google Plus is the antisocial network

    Chris Abraham
    30 Jul 2014 | 5:01 am
    Photo by Alex Toulemonde on Flickr Google’s top-down approach doesn’t work when you’re trying to build a community This is the second of a three-part series on Google Plus. Also see: • Hey Google! Here’s why Google+ is still a ghost town • Why Google Plus is more like a forum than a social network Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Over the last few weeks I have been writing almost exclusively about Google Plus. The first article was a hopeful but…
  • Top 10 small business tips for using Google Plus

    Guest
    28 Jul 2014 | 5:01 am
    Target audience: Small businesses owners, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. By Megan Totka ChamberofCommerce.com Google Plus can be a powerful tool for promoting your small business online, in more ways than one. In addition to being an active social network with 250 million users, the features and tools of Google+ can help you improve search engine ranking, strengthen your industry authority, and make influential connections to grow your business network. Here are 10 tips for using Google+ to power your…
  • From telephone party lines to social media  

    Ayelet Noff
    25 Jul 2014 | 12:01 am
    Photo credit: CC-BY, weelakeo, Flickr The way we communicate is in transition Target audience: Marketing professionals, SEO specialists, PR pros, analysts, brand managers, businesses, educators, journalists. There was a time when social media meant a telephone party line. Phones have come a long way since then, especially the introduction of hand-held cellular phones that could be carried in your pocket or purse. Nevertheless, for the most part, the telephone has remained a one-to-one communications device. That might have been the end of the story – until the Internet and then social…
  • Why Google Plus is more like a forum than a social network

    Chris Abraham
    23 Jul 2014 | 5:02 am
    A Google+ affirmation graphic. Tips on what works and doesn’t work on G+ This is the second of a three-part series on Google Plus. Also see: • Hey Google! Here’s why Google+ is still a ghost town • Why Google Plus is the antisocial network Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. It occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer. It’s a global reboot of the message board. If you want to succeed,…
 
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    @Gauravonomics

  • Why Clash of Clans Might be the Best Mobile Game Ever

    gauravonomics@gmail.com (Gaurav Mishra)
    31 Jul 2014 | 5:18 am
    I have been playing ‘Clash of Clans’ this month, and I am getting totally addicted to it. The freemium mobile combat strategy game by SuperCell is arguably the best mid-core mobile game in the market, and amongst the highest grossing apps on the App Store and Google Play. The gameplay is made up of three loops: 1) In the “build” loop, you use the resources to pay builders to create buildings, and train troops. Your Town Hall is the main building and determines which other buildings you can buy. The Gold Mines and Elixir Collectors produce the resources, which…
  • Future of Money

    gauravonomics@gmail.com (Gaurav Mishra)
    5 Sep 2013 | 4:54 am
    I am delighted to share MSLGROUP‘s new report titled Future of Money, which I co-authored with Pascal Beucler and Nidhi Makhija. Download the Future of Money poster (3450 x 3808) How social and mobile technologies are changing the way people earn, manage and spend money What is the Future of Money? Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money. Source: opensourceway on Flickr First, these…
  • The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things

    gauravonomics@gmail.com (Gaurav Mishra)
    12 Jul 2013 | 3:35 am
    As part of MSLGROUP‘s recent Future of Engagement report (Kindle, SlideShare report, SlideShare deck, Visually, YouTube), I wrote (with Pascal Beucler and Nidhi Makhija) about various models build upon crowdsourcing, including: Co-creation Communities, Collaborative Social Innovation, Social Curation, Collective Intelligence, Crowdfunding and Collaborative Consumption We don’t always think of all these models as crowdsourcing, but, in my recent talk at CrowdSourcing Week, I argued for a broader definition for crowdsourcing and shared a new framework on how the center…
  • StoryStreamLab: MSLGROUP’s Social Curation Software

    Gaurav Mishra
    17 Jun 2013 | 4:07 am
    I am delighted to share that we have launched MSLGROUP‘s proprietary social curation software StoryStreamLab at Cannes Lions 2013. I helped create StoryStream — along with MSLGROUP’s crowdsourcing software People’s Lab and social analytics software Social Hive Index – with Pascal Beucler, Narendra Nag and Tushar Bajaj. StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on social popularity, and enables human curators to publish them on social networks, email…
  • Ten Frontiers for the Future of Engagement

    Gaurav Mishra
    29 May 2013 | 3:27 am
    I am delighted to share MSLGROUP‘s new report titled Now & Next: Ten Frontiers for the Future of Engagement, which I co-authored with Pascal Beucler and Nidhi Makhija. Ten Frontiers for the Future of Engagement The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: 1. Crowdfunding (SlideShare): Inspiring people to collectively fund projects they are passionate about and help bring them to life. Photo from p22earl on Flickr 2. Behavior Change Games (SlideShare): Using game…
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    Gigaom

  • Fashion first? Designer Michael Bastian sets his sights on wearable technology

    Kif Leswing
    1 Aug 2014 | 7:57 am
    A new watch that promises to connect to your smartphone and serve notifications is a collaboration between HP and menswear designer Michael Bastian. Fashion first? Designer Michael Bastian sets his sights on wearable technology originally published by Gigaom, © copyright 2014. Continue reading….
  • Who has the biggest cloud? By year’s end, the answer may surprise you.

    Barb Darrow
    1 Aug 2014 | 6:33 am
    Microsoft Azure will hit $5.77 billion run rate by December, surpassing Amazon Web Services and Salesforce.com, according to Nomura Securities Analyst Rick Sherlund. Who has the biggest cloud? By year’s end, the answer may surprise you. originally published by Gigaom, © copyright 2014. Continue reading….
  • Why these startups think chat apps are the next big thing in workplace collaboration

    Jonathan Vanian
    1 Aug 2014 | 5:00 am
    The big cloud storage companies like Amazon and the file-sync players like Box aren't the only ones rolling out work-collaboration features; there's a host of startups generating a lot of interest in the market and these companies are betting that improving upon chat is the way of the future. Why these startups think chat apps are the next big thing in workplace collaboration originally published by Gigaom, © copyright 2014. Continue reading….
  • The registration of Russian bloggers has begun

    David Meyer
    1 Aug 2014 | 4:53 am
    The first to receive notices demanding that they join a censorship-happy register reportedly include prominent novelists and satirists, who are now expected to abide by the same rules as journalists on their blogs. The registration of Russian bloggers has begun originally published by Gigaom, © copyright 2014. Continue reading….
  • USB’s security is fundamentally broken, researchers claim

    David Meyer
    1 Aug 2014 | 2:57 am
    German security researchers claim to have identified a serious vulnerability in the fundamental security of USB devices. The SR Labs team is preparing a presentation for Black Hat next week in which they will demonstrate the “BadUSB” reprogramming of the firmware in USB peripherals, such as […] USB’s security is fundamentally broken, researchers claim originally published by Gigaom, © copyright 2014. Continue reading….
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    Marketing Land

  • The Fundamental Checklist For Website Navigation Design and Architecture – Part 2

    Shari Thurow
    1 Aug 2014 | 7:00 am
    An optimized website is easy to navigate. In fact, one of the main reasons that people switch to a competitor site is navigation difficulty. So I created this navigation checklist to help web professionals ensure that their site’s navigation system is effective for both humans and technology.... Please visit Marketing Land for the full article.
  • Lifting The Veil On Audience Modeling: It’s Not Just Retargeting

    Benny Blum
    1 Aug 2014 | 6:10 am
    Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the response can be summarized by “Oh, you’re doing remarketing.” But I’m not remarketing. I’m building audiences. After the umpteenth... Please visit Marketing Land for the full article.
  • Marketing Day: Google’s Legal Issues, BMW’s Flashmob & Yelp Beats Expectations

    Amy Gesenhues
    31 Jul 2014 | 2:14 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball It’s no secret that the National Basketball Association loves... Please visit Marketing Land for the full article.
  • The @NBA: First Pro Sports League To Promote Twitter On Official Game Ball

    Matt McGee
    31 Jul 2014 | 11:32 am
    It’s no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact that, in this era where the National Football League is seen as the dominant sports league in the US, @NBA’s 10.8 million Twitter followers is more than 50 percent better... Please visit Marketing Land for the full article.
  • Google Faces Thai Criminal Case For Not Shutting Down Blogger

    Greg Sterling
    31 Jul 2014 | 11:02 am
    Google’s founders, Executive Chairman Eric Schmidt and its entire board have been named as criminal defendants in a case in Thailand. The case arises under that country’s “Computer Crimes Act.” David Hanks and Brian Goudie filed the criminal complaint after Google was... Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

    Greg Ciotti
    29 Jul 2014 | 9:00 am
    Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall...Read the whole entry... »        
  • [New Research] Do Viral Emotions Differ by Age and Gender?

    Kelsey Libert
    29 Jul 2014 | 3:00 am
    When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example, the average percentage markup for the services industry is close to 3,000%!Are you surprised?The answer just may be different based on your generation or your gender.Putting Emotional Response to the TestContent can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are...Read the whole entry... »        
  • Why It Might Be Time to Completely Change Your Social Media Strategy

    Jay Baer
    27 Jul 2014 | 8:07 am
    I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego).My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media strategy.I’ve embedded the slides and video below, and I do hope you’ll spend a few minutes now (or download for later) because this...Read the whole entry... »        
  • How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

    Jay Baer
    25 Jul 2014 | 3:00 am
    Tweetable MomentsYou have to have great customer service before you attempt social customer service.dgingissTweet ThisTaking Customer Service OnlineDiscover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. They answer questions on Twitter and Facebook from 9am to midnight EST every day.Dan Gingiss has a team of about 15 customer service representatives in a call center in Utah. They were...Read the whole entry... »        
  • Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge

    Jessica Gioglio
    24 Jul 2014 | 3:00 am
    Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich.Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone.Would you answer?Luckily for Samsung and its Swiss communications agency Serranetga, many did.As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and snap an...Read the whole entry... »        
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    The Online Community Guide

  • More Speakers for FeverBee SPRINT in October

    Richard Millington
    31 Jul 2014 | 11:30 pm
    On Oct 29 - 30, the world's top online community professionals will be coming to San Francisco for FeverBee's SPRINT.   This is the final day you can get discounted tickets for the event. If you need permission from your boss to attend, you might want to remind them. You can also get a 50% discount if you join CommunityGeek.    Two new speakers We can also confirm two new great speakers two our line-up; Joe Cothrel (Chief Community Officer, Lithium) and Jennifer 'Sabel' Lopez (Director of Community, Moz)  Joe Cothrel - Chief Community Officer, Lithium…
  • Member News

    Richard Millington
    30 Jul 2014 | 11:30 pm
    Your members are always doing something interesting, even if they don't know it. They're changing jobs, getting married, having children, launching major new projects being featured in the news, publishing a book, speaking at events, and attending events. They have strong feelings and opinions on the topical issues in your sector.  This is exactly the sort of content that members want to read. There are plenty of places where you can get advice about the topic. There are plenty of places that will tell you the latest news about the topic. There are almost none that talk about…
  • VIP Members

    Richard Millington
    29 Jul 2014 | 11:30 pm
    Don't target influencers when you launch a community. The people with the existing audience and reputation are the least likely to convert into regular active participants. They have little to gain from participating in your community at your beginning.  You might succeed, if the community is super-exclusive. A community solely for the top influencers is hard for the top influencers to avoid. Yet the community would have to be super-small too. Here's another approach. Offer a VIP membership application form. Have an area of the site where those who consider themselves VIPs can…
  • Testing Ideas Quietly

    Richard Millington
    28 Jul 2014 | 11:30 pm
    Greg and I have been testing a podcast for community professionals.  It's not right for mass-consumption yet, but that didn't stop several of you finding it on iTunes and giving us feedback. That's a neglected power of building a community. You can quietly launch ideas in stray areas of the site (or anywhere on the internet) and a few of your members will undoubtedly find it.  This lets us test out a dozen or so ideas a year to get a feel for whether: a) we can sustain the practice of producing the idea and b) whether the idea is a good fit for our audience. …
  • Paid Membership Communities

    Richard Millington
    27 Jul 2014 | 11:30 pm
    Some communities, like our own CommunityGeek, the great team at the Community-Roundtable, BackPackingLight, and eCommerceFuel are paid communities.  To be a member you have to pay an annual fee between $24.99 (BackPackingLight) to $1,495 (The CR). Multiply this by a few hundred, or a few thousand members, and you have a business model. This business model allows you to hire a community manager (we hired two for CommunityGeek) to cater very closely to the needs of members. It also allows you to create lots of perks/benefits for members, host member events etc... The value here isn't…
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    Daily Blog Tips

  • Could You Achieve More by Doing Less? (And Goodbye from Ali)

    Ali Luke
    31 Jul 2014 | 2:13 am
    Do you ever find yourself taking on commitments that you later regret, spending lots of time on stuff like emails and social media … … and never getting around to the things that would really make a difference in your life and business? I’ve been reading the book Essentialism: The Disciplined Pursuit of Less this week (thanks to Michael Hyatt, who recommended it on his podcast). The idea of essentialism, as explained by the book’s author Greg McKeown, is that to truly achieve great results, we need to focus on a few essential areas, instead of trying to do everything. That…
  • Nine More Blogging Milestones to Celebrate

    Ali Luke
    29 Jul 2014 | 2:11 am
    A while back, I wrote Nine Blogging Milestones to Celebrate, starting with “Getting Your Blog Up and Running” and finishing with “Getting a ‘Thank You’ Email from a Reader”. It’s been great to hear from DailyBlogTips readers over the past few months, in comments, by email, and in the Get Blogging forums, about the progress they’re making … … and perhaps you’re one of those who’ve hit all (or most!) of the milestones on that list. If so, today’s post is for you! These blogging milestones are the ones that you might reach after a few months – and in some…
  • What Makes DailyBlogTips Readers Choose YOUR Blog?

    Ali Luke
    28 Jul 2014 | 5:07 am
    Last week, I asked you what makes you choose to read a blog regularly. Is it the useful content? The professional design? The engaging writing style? Or something else entirely? Lots of you responded with great, thoughtful comments. I’ve picked four to share below, but you can read all the comments on What Makes YOU Decide to Read a Blog Regularly? J.K. Riki wrote: Personally I don’t visit ANY blogs daily. The only websites that receive a daily check from me are message boards, because I’m responding to different people who have responded to me. Twitter is another that falls…
  • Five Sure-Fire Ways to Come Up With Great Ideas for Your Blog

    Ali Luke
    25 Jul 2014 | 8:10 am
    Do you struggle to come up with ideas for your blog? Most bloggers do – at least from time to time. You might have had loads of ideas when you started out, but if you’ve been blogging for several months (or even several years), it can be tough to come up with fresh inspiration. And if you are in the first few weeks of your blogging journey, you may feel that your ideas aren’t very original, or you might have used up all your best ones already. Here’s how you can come up with plenty of great ideas for your blog, whenever you want. Give one of these five techniques a try this week. #1:…
  • The Four Crucial Skills Every Blogger Needs to Develop

    Ali Luke
    24 Jul 2014 | 6:50 am
    As a blogger, what should you focus on learning about? What skills do you need to work on? There are plenty of different skills involved in blogging, but for me at least, there are four really crucial areas that you need to get to grips with if you’re going to succeed. Miss out on one of these, and chances are, you’re not going to get very far with your blog. Hit all four, though, and you’re in with a good chance of doing really well. (You might disagree with me on some of these, or you might have a fifth crucial skill to add. Just pop a comment below if so.) #1: Writing Clear, Engaging…
 
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    Poetslife

  • Practical Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Practical Prepper: A Common Sense Guide to Preparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
  • I Got the Phone Call Every Parent Fears

    Bruce Curley
    4 Jul 2014 | 1:14 pm
    “Eamon has been in an accident but he only has a scratch to his head. He’s been taken to Nanticoke Memorial Hospital with the other two boys for routine examination.”This is what my wife was told by Michelle, another high school football mom, at 11:02 Saturday June 17, 2014. She was referring to my youngest son, Eamon, who was on his way home from Senior Week at Ocean City, Maryland. This is a yearly rite of passage most parents fear and most high school students in our area undertake the week after the graduate.My wife and the football moms had several meeting with the 11 members of…
  • Honoring the Benghazi Legends Woods and Doherty

    Bruce Curley
    6 May 2014 | 8:32 am
    In the time-honored tradition of veterans helping veterans, my friend and sculptor Greg Marra is helping combat vets with PTSD and other war wounds to heal through sculpture at Veteransart.org.He is also creating statuary to honor the sacrifices of Glen Doherty and Tyrwone Woods.We can never really thank them adequately, but we can honor them as Western warriors have been honored going back to the ancient Greeks. Below is a press release from Greg that explains the project.The pond scum who watched them die on live satellite feed will never honor them, so we must do our duty and provide them…
  • Active Shooter, Bomb Threat, of Just Rumors

    Bruce Curley
    21 Mar 2014 | 8:56 pm
    “There’s an active shooter at South Carroll High School!!! God, I hope Eamon is safe! What can we do!!?”That is what I heard through my wife’s sobbing when I picked up the phone at 2.48 on March 20, 2014.As my son had played “Amazing Grace” on violin for the grieving families of the two victims of the Columbia Mall active shooting just two months earlier, my mind went into full alert overdrive, my vision narrowed, and my hands began to sweat.“How do you know there is an active shooter?! Who told you?”“Kim.” She said.Now I was even more alarmed. Kim is the mother of my son…
  • How to Survive a Water Contamination Event

    Bruce Curley
    26 Jan 2014 | 8:24 am
    The West Virginia chemical spill that contaminated the water sources for over 300,000 Americans did not get much media attention. Had it happened in Silicon Valley, Manhattan, or another media center, you would have heard every detail repeated in the 24-hour news cycle. Just because it was generally ignored by the elite media, does not mean it was not important lessons.When my older son went to school at West Virginia Wesleyan, I saw the Elk River. Just magnificent. And if a river that large can be polluted that fast, we need to pay attention to the lessons this spill offers.Glen Meder, a…
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    Nate Ritter

  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
  • Why I Removed Social Media Widgets

    Nate Ritter
    9 Feb 2014 | 1:15 pm
    I’ve done a small underground overhaul on this blog by switching hosts to Media Temple because it’s been faster and more reliable than ASmallOrange. I’ve also removed social media widgets from this site, and I don’t plan on bringing them back. Social media widgets (likes, tweets, pluses, etc) have two reasons for being: (1) They create social proof if the numbers are high enough and (2) they give people a fast way to share the page with others. The downsides, however, are they make the site slower to load, and if your page doesn’t go viral it actually ends up…
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    Louis Gray

  • Life By Numbers and Notifications

    28 Jul 2014 | 10:15 am
    From morning until night, I'm led by numbers and notifications. These numbers prompt me what to do next, what actions to take, and often, can be used to inform whether my decision was the right one. And throughout the day, all my devices, working in concert, alert me to what they believe is the information I need to know right now. As we've seen a graduation of our primary content consumption from longform text to microtext, we're moving again to the notification being the central medium by which our get our updates.Like most of you, my day starts with an alarm clock - mine being on my Nexus…
  • Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard

    15 Jul 2014 | 11:00 pm
    Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. I haven't been happy with mine for a long time, but that's now all changed, with a system from Rachio, my latest move to make my home smarter and more connected.Like my Nest thermostat and smoke detectors, Rachio converts a long-neglected but important part of the home, and gives it intelligence, tapping…
  • 50 Top Startups from 2010: Acquired, Pivoted or Still Going?

    29 Jun 2014 | 11:30 am
    Editor's Note: This is one of the longest posts I've made - in length and duration. It's said that one year in the life of a startup is the equivalent of dog years when compared to more established companies. So looking back to a post I made just over four years ago is the equivalent of a generation of startups, and a quick glance at each shows what you'd expect from a generation of change - with some names graduating to the big time, others running in place, and yet a good chunk who've disappeared altogether.My goal with this June 2010 post was not to highlight the top private companies, as…
  • 100 Days of Solar Energy: Like Having Two Priuses on My Roof

    22 Jun 2014 | 1:00 pm
    100 days ago, we fired up our solar panels from Sunrun, and started being an energy producer, instead of an energy hog. With a few bills under our belt, we’re saving as much money as we would have saved on gasoline had I bought two Toyota Priuses for our comings and goings. In the 99 days of records we have so far, PG&E tells us we produced more energy than we consumed in 82 of those days, and in the rare occasion where we’ve tapped the grid, it hasn’t been for much. Living in Silicon Valley, home ownership is already expensive enough without having to worry about whether my kids…
  • The Myth of the Billion Dollar Startup

    19 Jun 2014 | 3:00 pm
    According to the Wall Street Journal, there are now as many as thirty companies who consider themselves startups valued at a billion dollars or more, based on how much money they’ve raised through private equity funding, and how much of the company they gave up to get that funding. But while the meme of “yet another billion dollar startup” is a fun one, the reality is that these are instead highly valued private companies who operate like public companies, and have the same kind of deep resources that most public companies have, but haven’t yet taken that leap to the retail trading…
 
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    Firebelly Marketing

  • How To See What’s Being Pinned From Competitors’ Websites

    Chad Richards
    30 Jul 2014 | 12:13 pm
    Paul Stringer / Shutterstock.com Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites? There’s a quick and easy (and free) way to find out! Simply use this URL: http://pinterest.com/source/CompetitorWebsite.com/ Enter your competitor’s domain in the appropriate spot and you
  • Facebook’s Growth Is A Digital Marketing Gold Mine

    Laura Miller
    28 Jul 2014 | 8:58 am
    dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. A recent Business Insider article reports Facebook’s growth in the third quarter as outstanding in North
  • 4 Major Foursquare Changes

    Chad Richards
    25 Jul 2014 | 6:00 am
    Gil C / Shutterstock.com Foursquare has announced many changes recently. Here are four you need to know about. 1) They’re rolling out a new logo. 2) Focus is now on helping users search for nearby places. 3) All check-ins now take place on its Swarm app. 4) Users will need both apps to check in & check
  • Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

    Chad Richards
    23 Jul 2014 | 3:05 pm
    Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove
  • New Twitter Analytics: Everything You Need To Know

    Chad Richards
    18 Jul 2014 | 7:00 am
    Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how
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    ConverStations: Small Business Improvements

  • A Guide to Social Media Etiquette for Business

    Mike Sansone
    1 Aug 2014 | 3:57 am
    Written by Dave Landry, Jr. If your business is interested in expanding its reach to a wider audience, social media provides great opportunities for both marketing and CRM, but professional social media etiquette and usage comes with a different set of rules than personal usage. It’s important, before embarking on your social media campaign, that you understand what is and isn’t allowed, as well as what strategies and methods have been proven most effective for boosting conversions and ROI. A modern business would be wise to have 6 social media outlet on its radar: Facebook, Twitter,…
  • The Steps From Business Owner to Franchise Owner

    Mike Sansone
    31 Jul 2014 | 9:46 am
    In a report for the International Franchise Association (IFA) by IHS Global Insights, franchises outpaced the growth of other business sectors in 2012. They estimate that there will be more than 750 thousand franchise locations by the end of 2013, a 1.4 percent increase. If you’re considering moving away from small business ownership and buying a franchise, this might be the time to capitalize on the franchise growth trend. Make sure this is a good move for you by doing your homework and understanding the inner workings of owning a franchise. The Franchise/Small Business Differences There…
  • Is Guest Posting a Good Business Practice?

    Mike Sansone
    31 Jul 2014 | 2:14 am
    There has been some debate over whether guest posting is a beneficial practice or a spammy practice, a positive or a negative. I’m not a fan of blanket statements. It’s probably why “It Depends” is so often at the tip of my tongue. When it comes to a small business owner publishing or writing a guest post, the reader (potential customer) is still the most important role in the process. Here are three ways to look at guest posting as a business practice. Guest Posting and the Publisher Publishing relevant guest posts can give you, as a publisher, a broader reach as…
  • Father, Brother, Pastor, Leader

    Mike Sansone
    30 Jul 2014 | 8:31 am
    In most cases, I wouldn’t post such a personal item on these pages. This is different. I lost a friend yesterday. More than a friend. A father. A brother. A pastor. A leader. Bo Thye was all of these things to me. The first time I met him was a 7 1/2 hour conversation. A three-mealer. I was asking him if I could marry his daughter, Angela. Thankfully, he said yes. He and I were different in many ways, but alike in the important ones. He didn’t really understand everything about my business, but he was a big supporter in word and deed. He was a tinkerer and lifelong learner. His…
  • Can Cold Calls Still Build Business?

    Mike Sansone
    29 Jul 2014 | 9:53 am
    While inbound marketing, networking and referrals, and content marketing are all fantastic practices in today’s business climate, cold calls are still a great way to increase business relationships and continue building a better business presence. If you’re going to keep your funnel filled with new prospects and customers, and I think that’s how most of us stay in business, cold calling is still an important form of outreach. By doing a few of each of the following types of cold calls each week, you’ll avoid overwhelm and burnout – and you’ll build your…
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    RyanSpoon.com » Blog

  • Introducing Fantasy Football 2014

    Ryan Spoon
    23 Jul 2014 | 5:25 pm
    Introducing ESPN’s new Fantasy Football apps for 2014 – available now on iOS and Android. Highlights of this release are: - Entirely new visual design - Full relaunch of the Android application - League creation and drafting from your mobile device - Get a team & join a league from your mobile device - Invite your friends with email, Twitter, Facebook Messenger or text message - Free alerts for injuries, scores, trades, and more - Fantasy News and Videos from ESPN Fantasy Football analysts. And here are a couple of The Commish ad spots running on TV and other media:
  • ESPN, Google & World Cup Highlights in Search Results

    Ryan Spoon
    14 Jun 2014 | 8:03 am
    Yesterday, Google and ESPN combined to deliver real-time video highlights directly into Google search results via Google’s homepage, World Cup related search queries and Google’s new World Cup page, and so on. This integration will be live during the entire 2014 World Cup – meaning soccer fans can find their highlights. - on ESPN.com & ESPNFC.com, ESPN’s suite of mobile apps - on social media through integrations like Twitter Cards that play directly in-line and are sharable and embeddable - and now on Google and directly within search results At ESPN, our mission…
  • Today on ESPN: US Open, World Cup 2014, NBA Finals

    Ryan Spoon
    12 Jun 2014 | 7:26 am
    Today is one of those special days at ESPN: live on our networks and our digital suite of applications you’ll find the US Open at Pinehurst, the opening game of the 2014 World Cup (Brazil vs. Croatia) and then Game 4 of the NBA Finals (Spurs at Heat). And that’s in addition to a roster of other sporting events, news and happenings. It’s a magical sports day and you can follow it all live and live-streamed on ESPN and ESPN apps. Everything will be available on Watch ESPN - which you can access on web, iPhone & iPad, Android phones & tablets, Apple TV, Chromecast,…
  • ESPN Radio Now on iTunes Music – In time for World Cup 2014

    Ryan Spoon
    11 Jun 2014 | 7:25 am
    Ahead of tomorrow’s opening World Cup game, ESPN Radio has launched on iTunes Music. To access the live stream of ESPN Radio, just open iTunes Music on your iPhone or iPad and either click on the ESPN Radio channel or search for ‘ESPN’. And with World Cup starting tomorrow (Brazil vs. Croatia at 4pm EST), you will also be able to listen to the game live on ESPN Radio within iTunes Radio or the iOS / Android apps. More to come on World Cup 2014…
  • Introducing WatchESPN for Amazon Fire TV

    Ryan Spoon
    2 Apr 2014 | 2:40 pm
    Today, Amazon released their new Fire TV – available immediately and priced at $99. As part of that announcement and release – WatchESPN has launched on the Fire TV, giving users access to ESPN’s suite of live programming and 1,000s of additional games & events exclusively available via ESPN3. Also noteworthy: WatchESPN is now available to Dish subscribers.
 
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    New Marketing and Interactive

  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Vote for the best Boston Tech Jam CD Album Cover

    dean@deanwhitney.com (Dean Whitney)
    13 Jun 2014 | 3:32 pm
    We shot a bunch of rockers at the #bostontechjam last night and now we need to declare a winner? Cast your vote by rating all these photos. Tell your friends. Good luck to the most awesome rockers at... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Tech Jam CD Cover Photo Contest at Tech Jam Boston

    dean@deanwhitney.com (Dean Whitney)
    12 Jun 2014 | 11:27 am
    Today we’ll be at Tech Jam Boston (www.techjamboston.com) giving away some OMG AMAZING PRIZES!!! Come by and unleash your inner Zeppelin. Check back here to vote on the best album covers! An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • SnagaStool to pitch at A&E’s Project Startup

    dean@deanwhitney.com (Dean Whitney)
    7 Jun 2014 | 9:55 am
    From A&E, Comcast Business and RocketHub Project Startup Live, is a unique entrepreneur forum bringing together some of the best and brightest minds in Boston. Among hundreds, one of our favorite... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Constant Contact’s New Accelerator Program

    dean@deanwhitney.com (Dean Whitney)
    11 May 2014 | 4:03 pm
    Constant Contact, known for their email marketing platform, has started an accelerator program to help small businesses and entrepreneurs develop new products and services and market them... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • Do you suffer from the Entrepreneur’s Dilemma?

    Anna Farmery
    31 Jul 2014 | 9:12 am
    You are expected to be a leader, an inspirer, a fortune teller, a geek, a talent producer, an accountant…the list goes on. Entrepreneurs have a lot on their plate that’s for sure and that can either weigh someone down or lift someone to even greater heights – what about you? Which reaction do you have to the entrepreneur’s dilemma? How to recognise the entrepreneur’s dilemma? How do I work on the business when people need me to work in the business? How do I gain all the skills that I need without diluting my enthusiasm for why I started this business? How do…
  • 4 Social Media Marketing Tips for Long Term Success

    Anna Farmery
    30 Jul 2014 | 6:56 am
    Social media marketing is not a short term tactic but then what is a guaranteed, short term quick fix to increase your sales? So many social media ‘experts’ give the view that all you have to do is to tweet and blog and suddenly you will be a mega brand with more sales than you know what to do with….if only that was true! No. Social media marketing is like all other business activities; it needs focus, time and sustained effort. We live in world that demands success now. We live in a world where businesses and consumers alike want what they want NOW. BUT here is the…
  • How to Stand Out From Your Competition

    Anna Farmery
    29 Jul 2014 | 8:08 am
    A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different? Yikes, so many offers, so many choices….can you truly be different? How to stand out from your competition Often standing out from the competition is not about the ‘what’ of the customer offer, often it is the ‘why’…
  • Podcast 496 – Defining Your Business Model

    Anna Farmery
    28 Jul 2014 | 5:09 am
    Do you find your business drifting from it’s original purpose? Do you manage risk in a way that grows your business rather than stifles it? Do you really understand your business model? Those are the business questions put to Karan Girotra, Professor of Technology and Operations Management at INSEAD, who joins me to talk about  The Risk-Driven Business Model First of all a big thank you to Judi Shell who was chosen from all the people who reviewed the show on iTunes or shared this blog post to their followers – a goodie bag is on it’s way to you. Should business risk…
  • Don’t Miss Out on These Simple Business Tricks

    Anna Farmery
    25 Jul 2014 | 8:23 am
    Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks….so you get the customers that your business deserves. Business tricks you into working harder rather than smarter and the truth is this… You don’t deserve customers based on the long hours you work You don’t deserve customers because of the effort that you put in. You don’t deserve customers because YOU think you are great. No. Unfortunately working hard doesn’t guarantee business success, it…
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    PsyBlog

  • The Most Surprising Attribute of Great Leaders

    Jeremy Dean
    1 Aug 2014 | 7:15 am
    Research into 63 companies and their CEOs reveals unexpected leadership factor.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How To Be a Great Leader (in under 300 words) 8 Psychological Benefits of Being Humble The Problem With Narcissistic Leaders 10 Keys to Building Great Teams 50 Years of Leadership: Women Rated As Effective Or More So Than Men
  • What is Love: Are You Made For Each Other or Are You on a Journey?

    Jeremy Dean
    31 Jul 2014 | 6:25 am
    What your view of love does to your relationship.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Falling in Love Takes One-Fifth of a Second How Just One Night’s Poor Sleep Can Hurt a Relationship Brain Map of Love and Desire Still Thinking About Your Ex? Why It’s Bad News for Your Current Partner 10 Psychology Studies Every Lover Should Know
  • How We Learn: Reading and Math Ability Driven By The Same Genes

    Jeremy Dean
    30 Jul 2014 | 6:15 am
    First study to pinpoint the sole influence of genes on how we learn.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Fear of Math: How Much is Genetic? Our Genes Respond Positively to The Right Kind of Happiness Meditation Changes How Genes Are Expressed Here’s The Psychological Key to Early Academic Achievement You Can Learn a New Language While You Sleep, Study Finds
  • How The Right Type of Materialism Can Make You Happy

    Jeremy Dean
    29 Jul 2014 | 6:04 am
    All products were not created equal: some can even make you happy, new psychological research finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Buy More Experiences and Less Stuff How Aging Changes What Makes You Happy Happy Habits: How to Fix Bad Moods How To Be Happy: 6 Most Uplifting TED Talks Here’s Why Materialistic People Are Less Happy and Less Satisfied
  • 10 Remarkable Ways Nature Can Heal Your Mind

    Jeremy Dean
    28 Jul 2014 | 6:51 am
    People now spend up to 25% less time enjoying nature than they did 20 years ago. What is that doing to our minds?Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Urban Living: Green Spaces Improve Your Mental Health Meditation Benefits: 10 Ways It Helps Your Mind The Psychology of Why Kids (and Adults) Should Play Outside Tea: 6 Brilliant Effects on the Brain 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia
 
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    Media Culpa

  • Company uses flight MH17 crash to sell life insurance

    kullin
    18 Jul 2014 | 2:20 am
    The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens. Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed. The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
  • Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

    kullin
    17 Jun 2014 | 5:21 am
    Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably. Real time marketing is apparently a tactic that includes a high level of risk. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) 4 februari 2013 Clever video from the 2014 World Cup by Stabilo Sometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video…
  • Top Swedish Facebook pages in May 2014

    kullin
    12 Jun 2014 | 1:45 am
    I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and Twitter channels. The Swedish beer brand Norrlands Guld has the page with the highest average post engagement rate. Coop posted two of the three most popular posts in May I am also happy to see that a campaign I have been working on at my job for Coop has two of the three most popular post on Facebook last month. The campaign called #ekolöftet challenged the 8 parties of the Swedish Parliament to…
  • Facebook pulls the plug on frictionless sharing

    kullin
    28 May 2014 | 2:13 am
    In 2011, frictionless sharing was hailed by some as the future for social networks. Facebook launched a feature in which apps like Spotify and Netflix and news organizations like The Guardian could post a user’s activity to their wall, without asking for permission every time. While some criticized the move, others saw potential: “And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed.” But with increasing comptetion in the newsfeed, the feature hasn’t paid off and now…
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    Regular Geek

  • Geek Reading August 1, 2014

    Robert Diana
    1 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Technology | Paul Buchheit Friends Don’t Let Friends Use Loops | Bones Moses Software Development | The Programmer’s…
  • Geek Reading July 31, 2014

    Robert Diana
    31 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How to compose html emails in Java with Spring and Velocity | Java Code Geeks A beginner’s guide to JPA/Hibernate entity state…
  • Geek Reading July 30, 2014

    Robert Diana
    30 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. App Rot | Marco Arment Building a self-serve platform for Hadoop | myNoSQL How well we don’t understand probability | Flowing…
  • Geek Reading July 29, 2014

    Robert Diana
    29 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Daily Six Pack: July 28, 2014 Changing the Conversation | Conversation Agent – Valeria Maltoni Good news for electric…
  • Geek Reading July 28, 2014

    Robert Diana
    28 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How To Put Your Favorite Source Code Goodies on Nuget | DaedTech Google’s New Project Seeks To Map Out Healthy Human | The…
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    Random Thoughts in Marketing

  • First Movers get the press....

    31 Jul 2014 | 9:05 am
    I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.   It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).Lesson learned, when there is an opportunity to showcase your product integrated…
  • Twas Marketing that killed the tablet

    30 Jul 2014 | 3:14 pm
    So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.Number one you have a…
  • Yelp blew it with video

    30 Jul 2014 | 1:23 pm
    Yelp recently announced that it would add the ability for it's users to upload videos. Yelp blew it for multiple reasons in my opinion.First, understand that Smartphones are already a thorn in the side of many businesses.  In Yelp's main playground (restaurants), not only do they cause tremendous delay in the whole customer experience (people put wait staff on hold while they take selfies, etc), but more importantly for Yelp - Restaurants (and other small businesses) HATE Yelp. Now a business may or may not have a legitimate gripe with their online reviews, that's a different…
  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
  • Mobile first?

    28 Jul 2014 | 9:15 am
    Ask an entrepreneur 20 years ago what platform they were developing for, and you might hear 90% - Windows - 10% Mac. Asking the same question 15 years ago, you likely heard 75% were developing for/on the web, less than 25% for the desktop market.  Fast forward to today, most startups are developing for Mobile first, and of those many choose IOS first, and eventually Android. Many of these Mobile first companies even remain Mobile only, never even considering the web or desktop market.I believe within just a few short years (if not now), many should be considering Cloud first. By…
 
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    Maggie McGary.com

  • What You Need to Know Before You Install Facebook's Messenger App

    Maggie McGary
    29 Jul 2014 | 7:02 pm
    This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. Why? This is the sole reason they give in their FAQs about the change:Why is this changing?Messenger is much faster. You’ll get new messages instantly and can reply right away. In fact, we’ve found that people reply about 20% faster on…
  • Social Media Sharing Gone Wrong--The White House is Compromising Users' Privacy

    Maggie McGary
    24 Jul 2014 | 1:19 pm
    If people were outraged about Facebook’s ethics violation when they conducted psychological experiments on unsuspecting and unconsenting users, I imagine they’ll be equally unhappy to learn about a new, persistent tracking tool that's being used to spy on users of millions websites. Aside from this Mashable post and a Forbes article, though, I’m not seeing many people talking about what I personally think is a pretty big deal.Long story short: researchers at Princeton University and KU Leuven University in Belgium just released a study titled “The Web never forgets: Persistent…
  • What Online Communities Can Learn About Events from DashCon

    Maggie McGary
    15 Jul 2014 | 2:10 pm
    If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, overhead and general “we’ve always done it this way” mentality and operations of many associations.I will say, though, that despite my enthusiasm for online communities and, um, lack of enthusiasm for some aspects of association…
  • Are Groups Next on LinkedIn's Chopping Block?

    Maggie McGary
    9 Jul 2014 | 1:36 pm
    Last week, I blogged about the Facebook research thing (btw, PNAS has since published an “Expression of Concern” about the fact that they chose to publish the study). Since LinkedIn enabled publishing on their platform, I’ve been curious to see if it offers any value to users as opposed to just benefiting LinkedIn. While I refuse to write new content for LinkedIn’s benefit, I do occasionally re-post content from here out of curiosity to see how it does on LinkedIn compared to how it does over here on Mizz Information.I admit I’m surprised and a bit conflicted about the fact that my…
  • Who's Responsible for the Facebook Research Scandal? An Association Journal

    Maggie McGary
    30 Jun 2014 | 1:21 pm
    By now, you’ve undoubtedly read about the fact that Facebook is using us all as lab rats. Shocker, right? That’s just Facebook for you, just one more “oops” in the never-ending parade of privacy breaches.But esteemed scientific professional societies know better, right? Well, sadly, it appears that, at least in this case, they do not...or at least that the National Academy of Sciences (NAS)--the organization in whose journal the study was published--does not. According to NAS’s mission statement they are “private, non-profit society of distinguished scholars”--in other words, a…
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    THE BLOGGER'S BULLETIN

  • Tips for Getting Your Small Business Site Noticed By Google

    Deb Lamb
    24 Jul 2014 | 9:21 am
    The term “search engine optimization” is enough to confound even the most established small business owner. We know that it is an important part of online marketing and that, if it’s not done right, our websites will be shunned by Google. What we are not sure about is how to use SEO to our advantage and see better rankings for our efforts. Google uses an algorithm that helps it determine where websites should be ranked. That formula is always evolving, and no one person has the secret key to figuring it out. However, the core of that formula remains the same: quality content and plenty…
  • How to Create a Business Blog (Even If You Hate to Write)

    Deb Lamb
    9 Jul 2014 | 10:18 am
    Not everyone is a natural writer. Perhaps the gift of prose is not in your basket of talents; or you simply don’t have the time or the patience to keep up with a blog for your business. But these days, if you want to build a successful brand, creating valuable content has to be an important part of your marketing strategy. If you ask many business owners, they feel the same way that you do: blogging is a necessary evil. Content marketing has proven to be a valuable part of any business’ marketing plan for many years and it will continue to be because today’s consumers are taking in a…
  • How to Drive Your Business With an eBook

    Deb Lamb
    14 Mar 2014 | 8:19 am
    Every business has at least a dozen stories to tell. Today, sharing those stories through an eBook format with your audience goes a long way in driving business. Using eBooks as a marketing vehicle is a hugely underutilized tool that so many businesses are missing out on. Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram. Offering your customers free content created just for them is another way to forge a deeper connection. An…
  • 30 Jan 2014 | 6:43 pm

    Deb Lamb
    30 Jan 2014 | 6:43 pm
    It is no secret that, if you want to be successful online, you need to produce valuable, unique content. The Internet is bursting with potential customers who are all online searching for answers, new products and the right service provider for their needs. For small business owners, the way to draw those customers to you is to snare them with your content. The rules for online content have been that you 1) Stick to a consistent posting schedule, and 2) You write at least 500 words a day. But there is another rule that needs to be added to the others: Generate a list of content ideas. To stay…
  • Why Your Business Needs to Have a Blog

    Deb Lamb
    24 Jan 2014 | 3:55 am
    Content continues to be a very important driver of traffic. When you have the traffic, your business sees a boost in online sales. This is why businesses need to put a lot of effort into content marketing. If you have unique, beneficial quality content, you will be able to increase traffic to your site. One of the best ways to make sure you have fresh content available online is to maintain a business blog. A business blog is a short-form piece of content that is posted to the blog section of your business’ website. Each blog post needs to be about a specific topic that relates to your…
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    Community Building

  • Avoiding groupthink in online communities

    Martin Reed
    10 Jul 2014 | 1:44 pm
    An unavoidable cliché: variety is the spice of life. Something to be aware of as a community manager, though. Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are. What you do influences the culture of your community. Make sure you’re not creating the same type of content over and over again. More importantly, make sure you’re not rewarding the same type of behavior over and over again. If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the…
  • Can you be trusted, community manager?

    Martin Reed
    22 Jun 2014 | 5:35 am
    If not, quit now. To be an effective community manager, trust is absolutely vital. Your employer places their trust in you. Your members place their trust in you. You need to be able to follow through on your promises. You need to always under-promise and over-deliver. You need to be able to keep secrets (plenty will be shared in a thriving community). You need to respect privacy and you need to respect the community guidelines you’re responsible for enforcing. What does distrust breed?… …Nothing you want in your online community, that’s what.
  • The best ideas won’t always come from you

    Martin Reed
    6 May 2014 | 4:01 pm
    Sometimes your community will come up with (and act upon) their own ideas. Sometimes these ideas will work. Sometimes they won’t. What I can tell you is this: most of the time, their ideas will work – and their success rate will always be higher than your own. The reason for this is simple: When you come up with an idea, you’re making an educated guess at what individuals in your community want. When members of your community come up with an idea, they’re telling you exactly what they want. Ignore their ideas at your peril.
  • 3 things all online communities need

    Martin Reed
    14 Apr 2014 | 4:32 pm
    Let’s boil this right down. At a bare minimum, all online communities need: 1. A clear, communicable identity and purpose. You need to be able to keep the purpose of your community short and snappy. Think elevator pitch – but even shorter. If you can’t condense the purpose (and benefits) of your online community down into a few sentences, then it isn’t focused enough. 2. To focus on the best. You should be continuously striving to be the best in your chosen niche. Your community needs to be able to attract the best members, it needs to create the best content and you…
  • Who is your online community for?

    Martin Reed
    5 Mar 2014 | 9:50 am
    This is especially relevant if you’re at the planning stage for an online community or if you’re stuck with a community that doesn’t seem to be working. The purpose of your online community needs to be aligned with the desires of the members you’re hoping to attract (and keep). The problem is, most of the time these values aren’t the same. The result is a failed online community. Ask a company why they want a community, they may say things like: So we can tell members about new products and services, So we have a permanent pool for cheap focus groups, So we can…
 
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    connect.icrossing.co.uk

  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
  • Twitter app promotion

    James Mortimer
    3 Jul 2014 | 7:46 am
    Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card that they can use to download their app from directly in their timeline. In the past advertisers have been able to include links in tweets that would take users straight to the app store of their choice but this new product should make the process more efficient and improve download rates. To ensure that advertisers are meeting their cost per install…
  • The changing face of Facebook

    Sam Vining
    1 Jul 2014 | 7:04 am
    Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate at a blistering pace. So far they have achieved this by tactically acquiring other technology firms – nearly 50 to date – once they’ve demonstrated the ability to attract and retain an audience. Although this has been successful to date, given the eye-watering costs ($1bn for Instagram, $19bn for WhatsApp, $2bn for Oculus…
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    C R U C E S

  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
  • McKinsey’s David Edelman on digital marketing (video)

    Michael Myers
    30 Jul 2014 | 10:18 pm
    There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The ...
  • ScratchJr: An iPad app that teaches your 6-8 year old how to code (video)

    Michael Myers
    30 Jul 2014 | 10:30 am
    There is a comment in this video that I firmly believe and have been saying in my classes for the past 5 years. Computer programing or coding is a like a new form of writing. A new type of literacy. This same sentiment came form @photomatt, founder or WordPress (amongst others) when he said that scripting was the ...
  • Wall-E + EVE = JIBO (video)

    Michael Myers
    23 Jul 2014 | 5:22 pm
    So . . . this is very interesting. They wanted to raise $100,000 and with 23 days left, they’ve raised $1,104,109 on Indiegogo. As Google expands it’s data-based business, expect it to acquire this company quickly. Nest is a joke compared to this when it comes to data collection.
  • Foursquare pivots

    Michael Myers
    23 Jul 2014 | 1:21 pm
    I just received this email from Foursquare. I have mixed feelings about this but I respect their decision to listen to the data (aka their users.) Love the new logo! Hi Michael, About five years ago, we launched a little app called Foursquare. As one of the first million people to sign up for Foursquare, you’ve ...
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    Ben Werdmüller

  • Homebrew Website Club: July 30, 2014

    22 Jul 2014 | 11:57 am
    Homebrew Website Club: July 30, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: July 30, 2014, 6:30pm Ends: July 30, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1…
  • The sounds of Sightglass

    22 Jul 2014 | 10:28 am
    The sounds of Sightglass
  • An inspiring weekend at the #reclaimyourdomain hackathon. #edtech

    20 Jul 2014 | 1:29 pm
    An inspiring weekend at the #reclaimyourdomain hackathon. #edtech Reading time: 2 minutes I'm having a good time at the Reclaim Your Domain meetup in Los Angeles this weekend, organized by Jim Groom of University of Mary Washington's Domain of One's Own initiative. From the initiative's homepage: A Domain of One's Own provides domain names and Web space to members of the UMW community, encouraging individuals to explore the creation and development of their digital identities. Reclaim Hosting, which was created by Jim Groom and Tim Owens, supports Known (as well as Elgg). It was set up to…
  • Homebrew Website Club: July 16, 2014

    15 Jul 2014 | 1:27 pm
    Homebrew Website Club: July 16, 2014 Discuss progress; meet up; make new friends. Location: Matter, 421 Bryant St, San Francisco, CA, 94107 Time: July 16, 2014, 6:30pm Ends: July 16, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a description…
  • Saying yes: dispatches from #yxyy

    12 Jul 2014 | 8:44 pm
    Saying yes: dispatches from #yxyy Reading time: 2 minutes I'm at Yes and Yes Yes (YxYY) this weekend: a nerd gathering in the desert. A large proportion of the people I look up to and count as friends in the industry are here - but it's not a conference. It's not even an unconference. It's not a networking event. It's an invitation to put a bunch of awesome people in the same place, encourage them all to say "yes" to things, and see what happens. @benwerd #yxyy is like HTTP: no sessions, just conversations. — Evan Prodromou (@evanpro) July 11, 2014 So far today I've been to Ben Metcalfe…
 
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    SuzeMuse

  • How To Become a Better Writer

    Suze
    21 Jul 2014 | 5:36 am
    This video by “Weird Al” Yankovic is my new favourite thing in the whole wide world: I had horrible grammar in high school, so much so that my Grade 11 English teacher told me that I’d “never be much of a writer”. As a result, I stopped writing for fun altogether, and didn’t pick it up again until some 20 years later when I started this blog. Now, I’ve written over 500 posts here, as well as my first book. I guess I showed her, eh? Writing is one of the few things I feel compelled to do. Not a day goes by where I don’t put fingers to keyboard. Whether it’s cranking out a…
  • The Virtual Office: Is It For You?

    Suze
    16 Jul 2014 | 5:12 am
    I have been working in a virtual office environment on and off for several years, and I love it. My company has dabbled in having a physical office at times, but it never really worked out for us, for various reasons – ultimately the extra expense just wasn’t worth it to us. We have four people on our core team – myself, my partner, our go-to multimedia developer guy, and our business development and social media maven. We have a lot of other people that we bring in on various projects as needed. All of us work independently in our own home offices, and get together in person…
  • How Are You Spending Your Time?

    Suze
    14 Jul 2014 | 5:19 am
    How much time per day do you spend online? Of course, this varies greatly, depending on the type of work you do, your interest in various sites, and that sort of thing. It’s different for everyone. Perhaps the question should be, “How much time do you waste online?”. The answer, if you’re anything like me, is probably “a lot more than I should.” The truth is, there are so many distractions these days that it’s hard not to end up down the rabbit hole of YouTube videos and status updates. But all of this distraction is eating away at not only our productivity at work, but our…
  • Networking Tips for Students

    Suze
    8 Jul 2014 | 3:00 am
    I’ve been having a really fun time this summer teaching Project Management at Algonquin College. I’m working with a really great bunch of students who are going to be the next wave of digital mavens, helping people just like you get ahead in this crazy online world. One of the questions I’m asked the most as a teacher is, “How can I find meaningful work after I graduate?”. It’s an important question, in an age where emailing your resume to companies just doesn’t cut it anymore as a way to get your foot in the door. What does it take to truly get on the inside track to finding…
  • What Happened to the Conversation of Twitter?

    Suze
    6 Jul 2014 | 3:00 am
    Twitter is my favourite social network, or at least it used to be. In the past six months or so, my Twitter usage has taken a huge nose dive. At first I wasn’t really sure why, but as I’ve really started to analyze it, I’m starting to figure it out. Nobody’s having conversations anymore. There was a time when I used to be able to log on to Twitter at any time of the day and post something – a question, a photo, a link – and I’d generate some type of response. Maybe it would be a comment, maybe a few retweets. But something has changed. There’s just not the same level…
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    Growmap

  • 10 Reasons Why Digital Signs Are Ideal For Restaurants

    Gail Gardner
    30 Jul 2014 | 1:48 pm
    Images from @PocketSousChef Cookbook Restaurants have traditionally used printed menus and posters to advertise their food. Some fast food and takeaway restaurants use static backlit menu boards. However, digital signs offer so much more. Many major restaurant and fast food chains such as Burger King and McDonalds have jumped on the bandwagon and seen a huge increase in sales since installing digital signs. Here are 10 reasons why digital signs are ideal for restaurants: 1. Transform the dining experience Having digital signs completely transforms the dining experience for the customer. It…
  • The Point-of-Sale Revolution

    Gail Gardner
    22 Jul 2014 | 5:31 pm
    If you have ever worked retail or frequented certain retail establishments, you are familiar with archaic and superannuated Point-of-sale systems that blight our nation. Many businesses shell out thousands of dollars every year to pay certain companies (that shall remain nameless) to provide buggy P-O-S services. Many such systems are unintuitive and simply not very powerful. Retail operators have had to maintain different programs and records for accounting, customer communication, inventory, etc. The whole mess is ripe for a change. Point-of-Sale-Systems POS systems like Square started to…
  • Personal Finance Blogs Can Help You In Business, Too

    Gail Gardner
    20 Jul 2014 | 8:33 pm
    Many people think that personal finance blogs are only relevant to individual needs, but this is far from the truth. In fact, managing your personal finances is a business and many Americans are failing miserably at it. Current stats estimate that 80% or more of people in the United States live paycheck to paycheck. The average savings rate is less than 2% while more than 50% of baby boomers have less than $50,000 saved for retirement. If personal finance were a business, there would be a plethora of bankruptcies in the US alone. To make matters worse, we don’t know how to manage our…
  • MUST FOLLOW SERIES: Gabriella Sannino @Level343 Needs Your Vote #ff

    Gail Gardner
    18 Jul 2014 | 11:52 am
    Click this image to vote for Gabriella Today I’m launching a new series where I profile the collaborators who have been supporting my efforts for the past almost 6 years. Next month (August 2014), GrowMap will be 6 years old. I’ve known most of my collaborators that long or longer. Each Friday I will profile another person you should know. Gabriella Sannino is first because she is currently very interested in speaking at WebIT Global Conference in Istanbul October 1-2, 2014. Voting is open now and you can only vote once. International SEO Gabriella Sannino Co-founder of the…
  • 10 Easy Steps for Moving Your Things to a Storage Unit: Business or Personal

    Gail Gardner
    17 Jul 2014 | 6:32 am
    Moving your business or home can be hard enough without the added stress of trying to figure out how to move some of your things to a storage unit for long term storage. Businesses also use storage for inventory, furniture, or materials they don’t have sufficient room for during periods of growth, seasonal challenges, or when remodeling. If you work from a home office or are a road warrior, you can use a storage address for deliveries or even work out of some locations like an office. IBM rented units in Houston that field technicians used to make phone calls, store parts, and do…
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    One Trouser

  • Appliance Repair In Glendale Ca

    admin
    28 Jul 2014 | 3:30 pm
    There is no need to suffer during the summer when your air conditioner fails to sufficiently cool off your house. You put on t have to spend time searching for a brand-new a/c and spending a great deal of cash when a repair person can take care of the unit. Huge a/c unit are frequently augmented with a humidifier. Many individuals find that they need a humidifier to make it much easier to breathe, such as when they are unwell or are struggling with an allergy. A busted humidifier doesn t constantly have to be changed. An http://appliancerepair-pros.com/appliance-repair-glendale service can…
  • Helpful Minneapolis Mn Appliance Repair Suggestions

    admin
    26 Jul 2014 | 10:03 am
    You can conserve cash by working with an http://appliancerepair-pros.com/appliance-repair-minneapolis expert. Home appliance prices are commonly far more costly compared with repairing it. As opposed to discarding your broken-down home appliance and spraying cash on a brand-new one, it is better to very first shot to get it repaired at a less expensive expense. Fixing your device and not purchasing a new one also extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their life time. There are households that can change a fridge or…
  • Uncovering The Right Person For Cincinnati Appliance Repair

    admin
    24 Jul 2014 | 11:17 pm
    Due to the fact that you have so many Appliance Repair Pros techs to select from when you need repair finished, it is a great idea to make use of online boards, compare, and visit review websites, to learn more about each tech. You can use websites like Angie’s List, as well as other boards and online forums, to find out exactly what past consumers have to say about a business. You will discover excellent and bad scores, and can narrow down the top business, in order to ultimately hire the most certified, and the repair service staff that has the best scores and evaluations for services…
  • Appliance Repair In Tampa Recommendations Everyone Can Utilize

    admin
    24 Jul 2014 | 11:05 pm
    Professional http://appliancerepair-pros.com/appliance-repair-tampa is not only fast but also effective. Some budget-minded fellows erroneously believe that they can fix their gizmos by themselves. While this may be true to a certain extent, it can sometimes be lengthy, costlier and annoying. In case you do not have experience with fixing devices, it might take you a lot of time simply trying to see where the trouble is. You put on t really need to go with all this. The basic thing to do is to call a professional appliance repair professional and your gadget will be repaired in an instant. A…
  • Discovering The Appropriate Individual For Appliance Repair In Norfolk Va

    admin
    22 Jul 2014 | 1:39 pm
    When you pick a local Appliance Repair Norfolk company for service, you need to discover which name brands they fix. Big business will likely carry out repair work on all significant brands, so they will have the parts in stock if replacements are required. You wish to make sure they can perform the work in a prompt fashion, which they have the right parts on hand. So, before you hire a business, it is very important to learn what products they service, and also if they carry all parts on hand, for the significant name brand appliances that you own. If parts are not available, replace.
 
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    Social Media Bird Brain

  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
  • Hacks and Tasks for Your Social Media Work

    3 Jun 2014 | 12:37 pm
    Social Media Outposts (Photo credit: the tartanpodcast) Social Media Today often has some really useful information. I ran across two posts that I think go well together. One is for social media platform hacks (strategies or techniques for using something better) and the other is a list of things that will help you improve your social media presence - better content, better outreach. Put
  • It's Funny - But Not On YOUR Account

    28 May 2014 | 1:02 pm
    Via Vocativ.com In past posts, I've warned about the dangers of thinking youth was a prerequisite for handling your small nonprofit's social media accounts. Here's an object lesson in what can happen when you put an intern in charge of your Twitter account without supervision or - apparently - even occasional oversight. This case-in-point is brought to you by the Seattle Department of
  • On Vacation This Week - Don't Argue

    14 May 2014 | 2:32 pm
    Image of Calvin and Susie by Bill Watterson You know you'll get criticism on your blog, about your post or tweet or even pics on Pinterest and we've talked about examples of how corporate brands and big NGOs deal with it. But, how do you respond when you need to GIVE criticism as part of your own argument? Do you freak out when you have to argue about something? Would you like to be better at
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    Corporate Eye

  • Mobile Ads Get 80% of Clicks in First 90 Seconds

    Susan Gunelius
    1 Aug 2014 | 1:00 am
    The lifespan of a mobile ad is very short. In fact, three minutes after it displays to a user, a mobile ad has already received about 100% of the click-throughs that it will ever get. This data comes from a study published by Andrew Waber of Chitika on Marketingland, which analyzed a single week of ad performance on the Chitika ad network. No, this is not a large study, so the results are certainly not something you should plan your mobile advertising strategies around. However, these results are indicative of the mobile advertising environment. At the very least, you should test and track…
  • Facebook Rules Social Referrals

    Susan Gunelius
    28 Jul 2014 | 1:00 am
    Where does traffic to your branded website come from? Check your analytics data and it’s highly likely that Facebook will be near the top of the referrer list. That’s because Facebook now accounts for nearly a quarter (23.9%) of all traffic to websites. In other words, social referrals, particularly social referrals from Facebook, are getting more important every day. This data comes from the 2nd Quarter 2014 Shareaholic Social Media Traffic Report. The study was developed through an analysis of trends between the first and second quarters of 2014 as well as a year-over-year…
  • New App, New Logo for Foursquare

    Susan Gunelius
    25 Jul 2014 | 9:03 am
    This week, Foursquare unveiled a new logo and teased mobile audiences with a new, more focused Foursquare app. This change has been on the table for months, so the announcement does not come as a surprise. Just last month, Foursquare launched its new Swarm app, which users were told would take over all “check-in” features previously offered through Foursquare. As a result, Foursquare would eventually kill the check-in process in its flagship app and turn that app into a hyper-personalized, local search tool. In a blog post unveiling the new Foursquare logo and mobile icon that…
  • Mid-2014 Global Brand Rankings Announced

    Susan Gunelius
    23 Jul 2014 | 4:28 pm
    In YouGov’s mid-2013 global brand rankings, brands from the technology sector dominated the brand buzz lists in the United States, and the same is true in the 2014 Mid-Year Global Brand Ranking. In fact, if you look at the U.S. and U.K. brand rankings, little has changed since 2013 or 2012. The Brand Index ranking measures thousands of brands in fifteen counties each day. Global brands fared better in the mid-2014 list than they did in the mid-2013 list, but regional and local competitors aren’t far behind. Overall, Samsung ranked as the most buzzed about brand. It ranked in the…
  • Navigating the Numbers in the Online Purchase Path

    Susan Gunelius
    21 Jul 2014 | 3:57 pm
    According to a new infographic from Baynote, data plays an important roe in the online purchase path (see the infographic at the end of this article), but few companies are effectively navigating through the opportunities and roadblocks that all of the data creates. The infographic breaks the online path to purchase into five distinct steps: discovery, research/intent, interest/checkout, after the sale, and path to purchase future considerations. Let’s take a look at some of the data to see what’s happening along the path. The Data 89% of consumers use search engines to find…
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    Uber.la - tech reviews, opinion and wit

  • Dropping Facebook – Where Will You Get Social?

    jmacofearth
    31 Jul 2014 | 9:58 am
    To be honest, I can quit Facebook completely. I have several clients (and one GAME) that I have to access through Facebook, so even if I am trying to shy away from any personal interaction or news reading, I'm not completely off Facebook. And I know a few of my social apps post personal items [...]
  • Customer Service in the Cloud: Social Customer Response is Critical

    jmacofearth
    31 Jul 2014 | 8:49 am
    If Losing Customers Is Not An Option, you'd better attend to your social channels for customer feedback and support. A2 Hosting kicked ass today.
  • Letters to a Young Artist in the Digital Age – Your Personal Creative Cloud

    jmacofearth
    31 Jul 2014 | 6:58 am
    Be poetic if that's your bent. Be a journalist if you prefer. And make sure you have your day job figured out, because nothing kills a writer quicker than unpaid bills and lack of food and shelter. Write. Yes. But do your work first.
  • Review of the Upcoming iPhone 6 and my Tired iPhone 5

    jmacofearth
    31 Jul 2014 | 5:11 am
    It's all I wanted in a phone, plus a girlfriend named Siri. UPDATE 7-31-14: My iPhone 5 (non-S) is holding up just fine. I didn't crave the faster S, although Siri could use a performance boost from time to time, I don't use her very much. So what is important about a phone these days? [...]
  • Can Microsoft Deliver?

    jmacofearth
    29 Jul 2014 | 5:14 am
    So how long before the Microsoft technology lock is broken? We've got Android and Mac OS. We've got Google Docs that can read and write Office products. We've got superior hardware from every other manufacturer.
 
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    Seldom Seen Kid

  • Using Media To Be Social Is More Than Social Media

    Matt Churchill
    15 Jul 2014 | 2:04 am
    The latest valuation of Secret at $100 Million shows just how quickly social communications is evolving. Line has listed on the Tokyo Stock Exchange, a bold move considering it is still a relatively young app. Only a few months ago we were cooing at the prospect of Whatsapp being bought by Facebook for $19 Billion, with its established userbase a snip at half the price, and wondering what that would mean for the future of closed network conversations. There is data that suggests the use of social media platforms is in decline; indeed some suggest it is inevitable. What strikes me is that…
  • Top Ten Sites For Internet Inspiration

    Matt Churchill
    1 Jul 2014 | 1:06 am
    There is an unbounded number of great websites and blogs that focus on Digital Culture. Whether it’s smart content, clever activations or emerging behavioural theories, there is something to suit everyone. Below are ten of the blogs and sites I go to, to get inspired in no particular order. 1. PSFK 2. Brain Pickings 3. Smashing Magazine 4. Flowing Data 5. Change Agents 6. Digi Day 7. Five Thirty Eight 8. Ad Busters 9. Good.is 10. Great Talks What have I missed? Share your favourites in the comments.
  • How To Run An Effective Promoted Tweets Campaign

    Matt Churchill
    28 Jun 2014 | 11:20 am
    Twitter Promoted Tweet campaigns are an excellent way of reaching new or existing audiences. I’ve been very fortunate to have run several programmes over the past few years for a variety of clients who have wondered about the potential of Twitter ads; they have always been pleasantly surprised by the end results. I’ve tried to set out my thoughts on the main components to consider when running a Promoted Tweets campaign and how to make sure programme as effective as possible. As always, I’d love to hear your thoughts in the comments below. Objectives Before you start your…
  • The Rise of Infrequent Blogging

    Matt Churchill
    15 May 2014 | 2:13 am
    As Danny Wong noted in a blog post on The Next Web yesterday, Infrequent blogging can be a great way of making sure your voice is heard when attention is harder to hold than ever before. People want quality content and posting too much can dissuade your audience from returning. It’s a theory that flies against the notion of posting regular content to keep in constant contact with your community. By posting every now and then, rather than every day, you are signposting that the ideas you are trying to communicate are thought through and of real value to your readers. This can be just as…
  • Make Your Own Way

    Matt Churchill
    14 Mar 2014 | 1:45 am
    Whilst working at Edelman, Marshall was always expressing how he (and please excuse the paraphrasing Marshall) ‘made up the job as he went along’. It’s a sentiment I have focused on increasingly over the past year or so. Last week we welcomed Don Baer from the US team to the London Burson-Marsteller offices. In a great session, he regaled us with stories from his time in politics, law and PR. It struck a chord with me then, when he said that to succeed, we must ‘make our own way’. That’s two people with vast experience sharing the same message. Works for me. The social media…
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    Technology & Marketing Law Blog

  • ‘Silk Road’ Ruling Will Hurt Online Commerce (Forbes Cross-Post)

    Eric Goldman
    30 Jul 2014 | 7:43 am
    You may have heard of Silk Road, an online marketplace that enabled hard-to-trace buying and selling of illegal goods. The court says it was “as if the purchases were occurring on eBay;” buyers and sellers could even leave feedback about each other. Silk Road’s alleged creator and operator was Ross William Ulbricht (a/k/a “Dread Pirate Roberts,” a/k/a “DPR”). As you can imagine, especially given that Silk Road was used to trade illegal narcotics, the U.S. government came down on Silk Road and Ulbricht like a ton of bricks. Facing a staggering array of criminal…
  • Minors’ Privacy Claims Against Viacom and Google Over Disclosure of Video Viewing Habits Dismissed

    Venkat Balasubramani
    28 Jul 2014 | 9:44 am
    Plaintiffs alleged that Viacom and Google violated the Video Privacy Protection Act and other federal and state privacy laws by improperly collecting and passing along information when end users (kids) viewed videos or games at Viacom-owned websites (nick.com, nickjr.com, and neopets.com). Shutterstock / SoulCurry – I love My Privacy Plaintiffs alleged that Viacom created a record when a user views a video or plays a video game, by placing a cookie in the user’s browser which allows Viacom to glean a range of information regarding the user in question. The complaint alleges that…
  • Q2 2014 Quick Links, Part 4 (Content Regulation, Prostitution & More)

    Eric Goldman
    27 Jul 2014 | 8:46 am
    Photo credit: 3D Quick Link Crossword // ShutterStockContent Regulation * Jancik v. Redbox Automated Retail, LLC, 2014 WL 1920751 (C.D. Cal. May 14, 2014) (cites omitted). Another websites-and-ADA case diverging from the troubling 2012 Netflix ruling: However, the Redbox Instant website and the Redbox kiosks cannot be characterized as “heavily integrated”—the two services are bundled in a number of ways, but they are not integrated. For example, a Redbox Instant subscriber is entitled to two separate services: (1) access to streaming video content online and (2) four kiosk rentals a…
  • Q2 2014 Quick Links, Part 3 (Privacy, Marketing, E-Commerce & More)

    Eric Goldman
    26 Jul 2014 | 8:32 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Privacy * Snapchat’s basic value proposition (“Disappearing digital photos”) has been deceptive from the beginning. The FTC busted them for it. (I saw James Grimmelmann added this to his Internet Law casebook. We’ve also added it to our Advertising Law casebook, coming out shortly). * European Court of Justice rules that the European Data Retention Directive is invalid. * Dark Reading: Recent breaches of retail and credit card data are making customers think twice about where they shop and how they pay, researchers…
  • Q2 2014 Quick Links, Part 2 (Consumer Reviews, Defamation & More)

    Eric Goldman
    25 Jul 2014 | 10:03 am
    Photo credit: 3D Quick Link Crossword // ShutterStockConsumer Reviews * In re Margrett A. Skinner (Ga. Sup. Ct. May 19, 2014). Lawyer publicly reprimanded for disclosing client confidential information to rebut the client’s online reviews. See my Forbes post. * Loftus v. Nazari, 2:10-cv-00279-WOB-JGW (E.D. Ky. May 13, 2014). Another doctor lost a defamation suit over a patient’s online reviews. My updated chart of doctor v. patient lawsuits. * MarketWatch: The fine print that’s getting online commenters sued * Neumann v. Liles (Or. Ct. App. March 12, 2014). Google review of…
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    shesgotclients.com

  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
  • Have You Thought About Working With Me?

    Christine
    18 Jun 2014 | 11:47 am
    Something often happens before the best students in my Impact Academy join our programs. They do their research and due diligence, pay attention to the success stories and read up on the curriculum we cover and ask questions about the access they’ll be getting to me. (I think it’s super-smart to do this! I heard someone refer to this as a “dance,” and I think that’s very fitting.) Well, here’s something pretty cool. I’m going to save you a lot of time and effort (yay!) because I’m hosting a live video event for those who are interested (or even just a little curious) about…
  • How to Generate New Clients Consistently

    Christine
    5 Jun 2014 | 3:27 pm
    Getting clients and keeping your pipeline full isn’t rocket science. I promise. What it is is a systematic 3-step process that you simply implement consistently. Here’s exactly how it works: 1. Lead Generation Every client was once a prospect of course. This is where it all starts, but where do these prospects come from? It’s all about generating leads, and doing it on a regular basis. Regular does not mean only when you have a dip in clients and income. What’s that saying about digging your well when you’re thirsty? Yeah, that. There are countless ways to generate new leads, but…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: LinkedIn Makes You Good Looking, More Money More Traffic for Facebook, Organic Is Still King

    Ben Brausen
    1 Aug 2014 | 3:30 am
    The 2014 Digital Dollar Shift [Infographic] - 58% of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study. Find out all about the current state of digital spending trends in the infographic above. AllTwitter Introducing the Internet.org App - Over 85% of the world’s population lives in areas with existing cellular coverage, yet only about 30% of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption for many and…
  • Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

    Lee Odden
    31 Jul 2014 | 9:18 am
    The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row on a conference eBook project highlighting strategic and practical content marketing advice from select #CMWorld speakers. As an extension of the conference storytelling theme, this year’s project is a series of…
  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
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    FUEL LINES

  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
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    Kneale Mann | Leadership

  • Pick up the Phone

    Kneale Mann
    31 Jul 2014 | 4:46 am
    We live in a fast-paced world. We've heard that enough. We're busy. Blah Blah Blah.We're wearing busy like a badge of honor. We're in meetings and doing stuff and running around like idiots trying to do more faster often. It's time to get off the wheel and breathe. It's time for us to connect with each other again.They say that infants who get a lot of love and affection, grow up to be happier people. We need connection, we need to belong, but a roomful of people staring at their mobile device screens is not collaboration. Nothing, in my opinion, beats face-to-face, in person conversations,…
  • Ideas and Action

    Kneale Mann
    29 Jul 2014 | 5:46 am
    I was sifting through some older pieces this week as I prepare drafts for my first book and saw this post that reminded me of a lot of things going on in my life – perhaps in yours too.Money and time have been the hurdles to pushing through that big idea you've had for far too long. Imagine for a moment both evaporate and you are free to act. Every time you want to say "not", imagine for a moment you change it to "why not". Imagine for a moment the story you've been telling yourself for years was simply because it was easier than trying. And you take the first step. Imagine for a moment you…
  • Are You Grateful?

    Kneale Mann
    22 Jul 2014 | 4:26 am
    The last six months of my life has been quite a trip. In my experience, if you are currently faced with something you think you can’t accomplish, you can if you are willing to get clear on what you want, what drives you, and what makes you happy. And this is a critical ingredient; open your heart to those around you who want to help.The word selfish was always a tough one for me. It conjured up images of self-centered people who would take for themselves at the expense of others. These were loud arrogant people who would think nothing of walking over someone for their own gain. But the word…
  • The Truth About Facts

    Kneale Mann
    19 Jul 2014 | 3:56 am
    Einstein said; “If the facts don't fit the theory, change the facts. Maya Angelou added; "Don't let the facts get in the way of the truth". Mark Twain pondered; "How empty is theory in the presence of fact?”. And Felix Cohen opined; “The theories we believe we call facts. The facts we disbelieve we call theories.”It’s been said few will argue with their own data. But how do we separate fact from theory? Tom Asacker ponders that very question in his recent TEDTalk. __________________________________________________________________Kneale Mann | Leadership and management consultant…
  • No Instruction Manual

    Kneale Mann
    14 Jul 2014 | 5:22 am
    We live in a plug-in-play world. The gadget comes with an instructional manual but few (none) of us take the time to read it. Our collective impatience is too strong. We want to open the box and start using it. If there’s a problem, we’ll call someone or research the answer online. What do we do when we can’t figure out how people work? There is no owner’s manual with human interaction and relationships. Decades of experience can only give us a guide but each person is wired and motivated differently. Yet often the business world tries to do just that. One Size Does Not Fit…
 
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    The Fresh Peel

  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Snapchat In Talks With Alibaba At $10B Valuation

    Mark Brooks
    31 Jul 2014 | 1:06 pm
    REUTERS - July 30 - Snapchat, an app that lets users send messages that disappear after a few seconds, is in talks with investors, including Alibaba Group Holding Ltd, for financing that could value the company at $10B. Snapchat turned down a $3B acquisition offer from Facebook last year. by Aurindom MukherjeeSee full article at Reuters See all posts on Snapchat
  • Twitter Reported Q2 Revenue Of $312M

    Mark Brooks
    31 Jul 2014 | 11:08 am
    TECH CRUNCH - July 29 - Twitter reported its Q2 financial performance, including revenue of $312M, and earnings per share of $0.02. The revenue was up 124% YOY. 81% of Twitter’s ad revenue came from mobile advertising. It has 271M monthly active users, up from its 255M tally in the Q1 2014. That’s up 24% YOY. by Alex WilhelmSee full article at Tech Crunch See all posts on Twitter
  • Twitter Acquires Image Search Startup Madbits

    Mark Brooks
    31 Jul 2014 | 10:59 am
    TECH CRUNCH - July 30 - The terms of the deal were not disclosed. Madbits LinkedIn profile says the company is “primarily interested in the task of image search, and the creation of intelligent, dynamic image sets, to automatically organize large databases of images.” Last year it launched Momentsia, which allows users to create collages from photos taken inside the iOS app. The acquisition of Madbits makes sense because Twitter has been focused on building out its image features. by Catherine ShuSee full article at Tech Crunch See all posts on Twitter
  • Instagram Reveals Bolt, A Snapchat-like Messaging App

    Mark Brooks
    31 Jul 2014 | 10:54 am
    CNET NEWS - July 29 - Rolling out in limited countries, the app lets users send photos and videos with a tap and delete them with a swipe. by Dara KerrSee full article at CNet News See all posts on Instagram
  • Facebook To Shut Its Online Gift-Card Shop

    Mark Brooks
    31 Jul 2014 | 10:44 am
    READ WRITE - July 30 - Facebook is shutting down Facebook Gifts, the e-commerce service that lets users buy electronic gift cards from companies like iTunes, Starbucks and Sephora and send them to friends. Gifts will be gone on August 12. by Selena LarsonSee full article at Read Write See all posts on Facebook
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    Jeff Korhan - New Media and Small Business Marketing

  • Entrepreneurship is New: And Old and New Again

    Jeff Korhan
    1 Aug 2014 | 2:38 am
    You can also subscribe here with iTunes or Stitcher. Subscribing with SoundCloud is coming soon. This is Episode 2 of This Old New Business weekly business podcast with Jeff Korhan. Welcome to the 2nd episode of This Old New Business Marketing, where Chris Brogan and I discuss entrepreneurship. You will really enjoy this conversation. Chris is a master storyteller, and one of the most respected personalities in the world of entrepreneurship. He will have not only have you smiling, but also rethinking what it means to be an entrepreneur, business owner, employee, and a human being…
  • Superstar Selling: How to Think Like a Marketer and Sell Smarter

    Jeff Korhan
    30 Jul 2014 | 12:53 pm
    You can also subscribe here with iTunes or Stitcher. Subscribing with SoundCloud is coming soon. This is the debut episode of This Old New Business weekly podcast with Jeff Korhan. Each 30 minute episode features sales and marketing experts sharing how businesses today are successfully taking their traditional or “old” practices for building profits, and making them new again. It should not come as a surprise that they are doing this by successfully adapting to a digital, social, and global environment. So, if your business is wants to learn first-hand what works for growing a…
  • Podcast Launch: This Old New Business with Jeff Korhan

    Jeff Korhan
    30 Jul 2014 | 8:02 am
    This is the official launch of our new weekly podcast show: This Old New Business. I know, it’s a curious title. The title of the show may at first appear to be a contradiction, when in fact it’s a reflection of a prevailing shift in the marketplace. The line between old and new and what’s relevant in business is blurring, and you’ll discover our guest experts enjoy bringing some clarity to the equation. We hope you join us every join. About The Show This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill…
  • LinkedIn: A Global Economic Platform

    Jeff Korhan
    28 Jul 2014 | 2:30 am
    It’s not necessary to understand how the social networks function to derive utility from them. However, that knowledge will not only give your business more clarity for making better decisions, it will help it identify and adapt to emerging trends long before the competition. The magic that enables the various digital networks to do what they do well is known as digital graphing or mapping. Digital graphs are the foundation of each and every digital network, with specific strengths the result of their respective structures. Facebook is a social platform, Amazon commerce, Google content, and…
  • Here’s How to Communicate with My Business

    Jeff Korhan
    21 Jul 2014 | 2:33 am
    Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. Since every business is unique, I’ll share key elements of our process that you can adapt to yours. I’m confident you will learn new ideas for improving your communications, while also helping you get more of what you need from me.
 
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    Phil Gerbyshak

  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
  • Why You Should have a Presence on Google+

    Phil Gerbyshak
    24 Jul 2014 | 6:00 am
    Many companies overlook the power of Google+, here’s why you should look again. This is a great reminder for all of us that in the SEO world, you have to go beyond keywords. Source: http://www.slideshare.net/MPAYinc/google-infographic-35173267?qid=82b75658-b528-4bd6-a4a5-c49b8f96606e&v=default&b=&from_search=3 The post Why You Should have a Presence on Google+ appeared first on Phil Gerbyshak.
  • Do You Know How the World Sees You? [interview with Sally Hogshead]

    Phil Gerbyshak
    23 Jul 2014 | 6:00 am
    Do you know how the world sees you – and why that’s so important to social salespeople, business owners and financial professionals? Sally Hogshead’s new book How The World Sees You is the answer to this question. I’ve taken a LOT of personality tests in the past (Myers Briggs, StrengthsFinder, DiSC, and many others) but never have I taken one focused on how the world sees ME. Until now. In just 30 minutes, Sally answered many questions that can help you sell more using your unique advantages – so you can stop competing on price and start sharing your highest…
  • Connecting With Your Content: How Financial Services Have Embraced Social Media

    Phil Gerbyshak
    17 Jul 2014 | 6:00 am
    This infographic shows way in which financial professionals can successfully connect on social media by providing the right content. Source: http://www.slideshare.net/linkedineurope/top-6-actions-ig-v1-copy?qid=2bc188e3-6d35-4e88-997f-b83ec9c34dd4&v=qf1&b=&from_search=32 The post Connecting With Your Content: How Financial Services Have Embraced Social Media appeared first on Phil Gerbyshak.
  • LinkedIn Premium is Worth It for Sales People [5 Reasons]

    Phil Gerbyshak
    11 Jul 2014 | 6:00 am
    Last month, I made the switch and started paying for LinkedIn Premium. I’ve used it before, but they’ve added some new features, and I’ve gotten a little smarter in my business, so I’m giving it another go. There is 1 primary reason, and 4 less important (to me) reasons to use LinkedIn Premium. Perhaps these will help you decide whether or not LinkedIn Premium is for you. 1: More introductions – I use LinkedIn to contact friends of friends. If I can get 1 introduction a day, from someone who already knows/likes/trusts me, that means 15-20 new people a month who I…
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    We First Blog

  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
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    Social Media University, Global

  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
  • Weathering the Georgia Healthcare Landscape

    Lee Aase
    11 Jun 2014 | 11:06 am
    The theme for this year’s Georgia Hospital Association is “Weathering the New Healthcare Landscape,” and I’m glad to be here in Greensboro at the Ritz-Carlton Lodge at Reynolds Plantation to talk about how the impact of social media in this new environment. Just before my presentation, we’ll be hearing from Meg Fischer, who is the Director of Public Policy for GHA. The title of her talk is “The Affordable Care Act: The Seismic Shift in Healthcare and Its Aftershocks.” It will be interesting to hear her perspective, and I’ll be tweeting from the…
  • Celiac Chancellor

    Lee Aase
    3 Jun 2014 | 9:35 am
    Last Saturday morning I had the pleasure of participating as a patient in the weekly Mayo Clinic Radio program. This edition was all about Celiac Disease, and the guest expert was Dr. Joseph Murray, a Mayo Clinic gastroenterologist who also happens to be my doctor. Listen to the archived segment here. I come in at the 14:45 mark, but the whole thing is entertaining and informative. Mayo Clinic is a leader in research and providing information to patients on Celiac Disease. One of our initiatives is the Celiac Disease Blog, which launched late last year. Here is our Celiac Disease playlist…
 
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    Are We Connected?

  • 5 shocking facts social media – ROI of 4,300%?

    Mike Mueller
    1 Aug 2014 | 5:00 am
    Forget about the other 4, I'll show you how to get a ROI from social media (it's NOT what you think). Do it right and you'll outperform your competition! Continue reading → The post 5 shocking facts social media – ROI of 4,300%? appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Scoble Method is going to save you time.

    Mike Mueller
    30 Jul 2014 | 5:00 am
    I'm going to change your daily ritual of skimming Facebook for meaningful content. You'll still be a 'skimmer' but you'll be a better skimmer! Skim On! Continue reading → The post The Scoble Method is going to save you time. appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    The Tyler Hayes

  • instagram: Surfing in the Clouds with @hisarahlee For more of...

    30 Jul 2014 | 10:57 am
    instagram.com/p/mB4aeGiqhR/#hisarahlee instagram.com/p/oVEeFwiqtv/#hisarahlee instagram.com/p/n8-gpxCqnz/#hisarahlee instagram.com/p/pXai-VCqhD/#hisarahlee instagram.com/p/p1jge8iqiE/#hisarahlee instagram.com/p/qMRA-ciqvl/#hisarahlee instagram.com/p/ne_DEaCqiW/#hisarahlee instagram: Surfing in the Clouds with @hisarahlee For more of Sarah Lee’s atmospheric shots underwater and above, follow @hisarahlee. “Duck diving”—the act of riding waves beneath the surf—has found a home in the incredible, ethereal photos by Hawai’i Instagrammer Sarah Lee (@hisarahlee). “One day I was out…
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    28 Jul 2014 | 8:05 pm
    womenwithink: Refen doe
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    27 Jul 2014 | 7:55 pm
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    SociableBlog

  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
  • Miley Cyrus and Blogging: 7 Ways to Twerk Your Blogging

    Andrew Valentine
    5 May 2014 | 11:24 am
    Just like Miley Cyrus transforming from our favorite tween pop princess into America’s infamous twerking sensation, change is all around us. And while some might argue in Miley’s case that change can be good or bad, when it comes to twerking your blogging to stay updated and relevant with the times, change is essential. Also just like Miley, blogging has grown up quite a bit since it started trending, as well. Originally, blogging was another form of writing a journal…it was just online instead. People used blogging as an outlet to express thoughts and emotions and possibly converse…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Snapchat In Talks With Alibaba At $10B Valuation

    Mark Brooks
    31 Jul 2014 | 1:06 pm
    REUTERS - July 30 - Snapchat, an app that lets users send messages that disappear after a few seconds, is in talks with investors, including Alibaba Group Holding Ltd, for financing that could value the company at $10B. Snapchat turned down a $3B acquisition offer from Facebook last year. by Aurindom MukherjeeSee full article at Reuters See all posts on Snapchat
  • Twitter Reported Q2 Revenue Of $312M

    Mark Brooks
    31 Jul 2014 | 11:08 am
    TECH CRUNCH - July 29 - Twitter reported its Q2 financial performance, including revenue of $312M, and earnings per share of $0.02. The revenue was up 124% YOY. 81% of Twitter’s ad revenue came from mobile advertising. It has 271M monthly active users, up from its 255M tally in the Q1 2014. That’s up 24% YOY. by Alex WilhelmSee full article at Tech Crunch See all posts on Twitter
  • Twitter Acquires Image Search Startup Madbits

    Mark Brooks
    31 Jul 2014 | 10:59 am
    TECH CRUNCH - July 30 - The terms of the deal were not disclosed. Madbits LinkedIn profile says the company is “primarily interested in the task of image search, and the creation of intelligent, dynamic image sets, to automatically organize large databases of images.” Last year it launched Momentsia, which allows users to create collages from photos taken inside the iOS app. The acquisition of Madbits makes sense because Twitter has been focused on building out its image features. by Catherine ShuSee full article at Tech Crunch See all posts on Twitter
  • Instagram Reveals Bolt, A Snapchat-like Messaging App

    Mark Brooks
    31 Jul 2014 | 10:54 am
    CNET NEWS - July 29 - Rolling out in limited countries, the app lets users send photos and videos with a tap and delete them with a swipe. by Dara KerrSee full article at CNet News See all posts on Instagram
  • Facebook To Shut Its Online Gift-Card Shop

    Mark Brooks
    31 Jul 2014 | 10:44 am
    READ WRITE - July 30 - Facebook is shutting down Facebook Gifts, the e-commerce service that lets users buy electronic gift cards from companies like iTunes, Starbucks and Sephora and send them to friends. Gifts will be gone on August 12. by Selena LarsonSee full article at Read Write See all posts on Facebook
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    prTini

  • Tips for the Perfect Pitch + 15 Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    1 Aug 2014 | 5:43 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  9 Steps for Planning Your Next Social Advertising Campaign How to Use Twitter Analytics to Find Important Data Why Social Media Conversation Density Matters IKEA’s PR Breakthrough: How Lippe Taylor Lit a Fire Under Consumers and Scored Client Over 1,000 Media Placements for a Major Announcement Foursquare Swarms Over Swarmly 33 Cool Abbreviations You Should Know (JIC You Didn’t Already) 8 Tips for a Perfect Pitch 10 Signs You Should Work in PR…
  • Case Study: Columbus Commons Celebrates the Start of Summer with a Virtual Block Party

    Heather Whaling
    31 Jul 2014 | 10:30 am
    Columbus Commons is a park located in the heart of Downtown Columbus that features live performances, free fitness classes, family-friendly activities, special events, a weekly “Food Truck Food Court” and more throughout the summer. Since opening in 2011, Geben has worked with Columbus Commons to use social media to position the park as a premier downtown destination offering something for everyone. During “busy season” (April-September, when most park programming is scheduled), that includes promoting events, distributing news/updates, building relationships with people who love…
  • Finding, Curating and Promoting Blog Content: Q&A with Arik Hanson

    Heather Whaling
    29 Jul 2014 | 5:54 am
    I rarely create a “must-follow” Twitter list that doesn’t include Arik Hanson. (After all, he was one of the first people I really “met” through social media!) Arik is a brilliant PR pro and industry blogger, so I asked him to share a few of his go-to tips on finding, curating and promoting blog content: You’ve been blogging for over five years (and we love your posts!). What are some of your best practices for keeping content fresh and relevant? Damn. Five years? Has it really been that long? I’m not sure I do the best job of keeping content “fresh…
  • Content Creation Power Tips + 20 Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    25 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These Researchers Are Studying Facebook’s News Feed to Make Algorithms More Accountable How to Prove ROI Potential of Content Campaigns How to Prepare for a Big News Announcement Seven Step Process for Media Relations Why People…
  • Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

    Heather Whaling
    23 Jul 2014 | 4:00 am
    As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you transitioning from one role to the next? I started writing for Adweek’s blog, AdFreak, on the side while I was a copywriter at Birmingham-based ad agency Luckie & Company, and I…
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    themarketingblog.wordpress.com

  • Basics of Planning a Digital Marketing Campaign

    brandingguy
    7 Jul 2014 | 11:25 pm
    I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’. Filed under: Media Tagged: Digital media, Media, Social media
  • OLX.in Mobile App Review

    brandingguy
    1 Jul 2014 | 2:56 am
    The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is Olx.in which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need. OLX.in is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on Watblog.com, the website traffic has grown…
  • Planning a Digital Campaign 101

    brandingguy
    9 Jun 2014 | 6:39 am
    Recently, I was invited by Small Enterprise Magazine to contribute my thoughts for the Digital Marketing Special edition. Click here to view the PDF of the May 2014 edition. Here is a full text excerpt of the same article: Planning an effective digital campaign is a vital cog in any marketer’s wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact. As brand marketers we often ask ourselves the million-dollar…
  • Twitter India Goes Global

    brandingguy
    2 Jun 2014 | 8:06 pm
    In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering…
  • Twitter Goof-ups: Conversation at India Post Live

    brandingguy
    8 May 2014 | 7:37 pm
    I was recently invited by Indiapostlive.com, India’s first web-tv to share my thoughts on Twitter Goof-ups by celebrities in India. BJP candidate from Amethi Smriti Irani tweeted that the SO was drunk, setting off a #SoDrunk trend on Twitter. We take a look at similar Twitter goof-ups. Here is the link to watch the discussion http://indiapostlive.com/twitter-goof-ups/#  Filed under: Media Tagged: indiapost, indiapostlive
 
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    Tech in Asia

  • “Oi! Remove your app from the store,” says Apple following takedown order from Yo

    Steven Millward
    1 Aug 2014 | 6:35 am
    An Australian startup last week launched Oi, a simple messaging app along the lines of Yo. But today the startup team got an email from Apple (NASDAQ:AAPL) saying that Yo wants the app taken down due to it being a “direct clone” that infringes on Yo’s copyright. “We think it’s a ridiculous accusation,” says Chhai Thach, a co-founder at the unfortunately-named Getyo, which makes business automation software. He explains to Tech in Asia: Although Oi is a nano social app, its design and features are more advanced than Yo and is purposely designed for B2B…
  • How can the US and Japan embrace Asia? (#StartupAsia preview)

    Anh-Minh Do
    1 Aug 2014 | 3:29 am
    Asia is the 21st century’s most important continent. The sheer size, economic output, and population are a testament to that. Asia cannot be ignored. And the startups that are growing out of this continent will continue to gain in significance and impact on the continent and eventually the rest of the world. Where are the US and Japan in all of this? The US, mainly represented by the Silicon Valley, is increasingly in its own bubble. An ecosystem dominated by older white males who invest in their younger male counterparts, who hire even younger counterparts in their own image, is far from…
  • Wassup WhatsApp? Viber claims an early lead in Myanmar with 5 million registered users

    Steven Millward
    1 Aug 2014 | 2:16 am
    Viber is claiming an early lead ahead of all its messaging app rivals in the newly opened up country of Myanmar. Viber said today that it now has five million registered users in Myanmar. “The growth rate is exceptional and we are thrilled that Myanmar mobile users have joined the Viber family,” said Talmon Marco, Viber’s CEO in an announcement. It comes a day after Marco appeared by video link (using Viber?) at a company event in Yangon, the former capital that remains Myanmar’s cultural hub. Viber has grown from two million registered users in Myanmar six months ago.
  • Why leading VC firm JAFCO is not giving up on Japan

    David Corbin
    1 Aug 2014 | 12:30 am
    Everyone knows that the investment market in Japan is considerably smaller than its American cousin. The US saw US$33.1 billion worth of investments for 2013 – Japan, only US$1.5 billion. In these parts, the announcement of a US$50 million fund set up over several years is big news. Japanese private equity firm JAFCO, on the other hand, has burned through an average of nearly US$80 million in Japanese investments every year since 2008. Last year saw 41 percent of those funds go to startups specializing in IT services. In a time when a stream of venture funds can be seen leaving Japan…
  • Indonesia’s new president seeks crowdsourced help in picking new ministers

    Enricko Lukman
    1 Aug 2014 | 12:00 am
    President elect Joko Widodo The election is over in Indonesia, and Joko Widodo has now become the country’s president elect. As one of his first acts as the new president, he needs to find and appoint new cabinet ministers for the coming term. Embracing democracy, Widodo is gathering feedback from the citizens about their choice of ministers. Two websites are taking on the initiative by conducting online polls regarding Widodo’s new cabinet: Jokowi Center and Kabinet Rakyat. Both websites are created by volunteers, and both claim that they have consulted with numerous people from…
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    Room 214

  • Singing Milk Boxes and Dancing Cheese

    Jen Casson
    17 Jul 2014 | 11:22 am
    “What if the cheese twirled the macaroni around as rainbows and hearts fly out?” “Would it be ok if the peanut butter sandwich cracker took a little lick of himself?” “Can I put a top hat on the milk box and give him a dancing cane?” It’s ridiculous statements like these made during the course of a project that make one pause to ask “are we really getting paid to do this?”.  A recent creative project for Horizon Organic was just one of those times.  They asked Room 214 to create a fun animated video to help launch their new line of Mac &…
  • Room 214 is Hiring: Interactive Designer

    Room 214
    8 Jul 2014 | 10:06 am
    Job Description Create and maintain design assets specific to Room 214 branding, websites, social networks, marketing materials and pitch decks. Be involved with Support design and front-end development, as needed for mobile responsive web properties, social media applications and client projects. Serve as the key creative member, touching all visual aspects of company brand and design (programmers need not apply). The creative team works on a variety of projects in the agency including: branding, infographics, Facebook applications, presentations, digital strategy and concept development,…
  • Room 214 is Hiring: SEO Specialist with HTML & CSS Chops

    Room 214
    2 Jul 2014 | 1:08 pm
    SEO Specialist with HTML & CSS Chops Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This position is perfect for the individual who has: 1-3 years experience in keyword research and search engine optimization techniques 2-4 years experience with HTML and CSS experience (basic front-end web development) The confidence to communicate recommendations about web content (even to the extent of being able to write some of it her/himself) – but also the humility and hunger to learn more An…
  • Interactive Video: The Evolution of Video Marketing

    Jen Casson
    18 Jun 2014 | 4:39 am
    Video is a must-have component of your digital marketing strategy and the stats prove it. If you still haven’t bought into that… well, this article isn’t for you. What I’m interested in sharing is the next evolution of video marketing – the Interactive Video (or “IV “ for the character averse). Let’s briefly revisit web videos’ history. As more and more marketers began using video to promote their brands online, it was inevitable that they’d want to make their videos clickable.  Video for video’s sake?  Don’t be ridiculous!  They wanted viewers to…
  • Room 214 Opens Office in Washington, D.C.

    Stacey Kawakami
    11 Jun 2014 | 1:00 am
    Room 214 is pleased to announce the opening of our Washington, D.C. office — our first office outside of Boulder! The new office will support the agency’s growing roster of clients on the East Coast and service the business and non-profit community within the DC area. Stacey Kawakami, regional vice president, has relocated from Boulder to lead the office. “We’re thrilled to be in D.C. – a city with great culture and an expanding business and entrepreneurial environment. As a full-service digital agency with international clientele, we can offer local account management for many…
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    Buzzom

  • Xbox One To Launch In China On September 23

    Priya
    31 Jul 2014 | 10:41 am
    Xbox One is a video game console which is developed as well as marketed by Microsoft. It is the third console within the Xbox family and is an immediate successor to Xbox 360. Xbox One was designed to be the most advanced in the gaming console industry ever. With its continuous adding of features, capabilities and contents, it has become one of the best entertainment console. Xbox One has proved to be the ideal balance of performance and power. Microsoft has announced to launch the Xbox One Gaming Console on September 23, in China. After the ban was lifted last year, this launch will make…
  • Govt expects to implement nationwide mobile number portability by March 2015

    Priya
    31 Jul 2014 | 10:37 am
    Mobile Number Portability is a service which is provided by mobile companies allowing you to be able to change over to another mobile service provider while retaining your number in the process. MNP was initially introduced in 2011 in India. Since then, till August 2013, it had already crossed the 100 million mark. Presently, one has the privilege of opting for the Mobile Number Portability staying within native circle. By the end of March 2015, the Government of India anticipates to enforce the mobile number portability all over the country. This implementation will allow customers to change…
  • 5 mobile puzzle games you probably have never heard of

    Priya
    31 Jul 2014 | 10:32 am
    All driven by the strong demand of consumers and the popularity of smartphones, there has been an excessive focus on producing creative and new innovative technologies. In this aspect the mobile games have also received an attention. Puzzle mobile games are a genre of games that emphasizes on solving puzzles. The different types of puzzles can test a number of problem solving skills including pattern recognition, logic, word completion and sequence solving. Deviating from the same old pattern of moving candies, gems or eggs, there are other challenging brain games that truly moves the…
  • 5 tips to protect your iOS device

    Priya
    31 Jul 2014 | 10:29 am
    Apple’s mobile operating system is similar for its iPod touch, iPhone, Apple TV, iPad and other devices. The IOS was originally named the iPhone OS and eventually was renamed in 2010, in order to portray the evolving support of the OS for other additional Apple devices. Our valued iPads and iPhones are not only exquisite by themselves, yet they contain our personal information and data. Thus there is a compulsive need of securing them. However the IOS7 has made it easier to secure all the devices, even if they are not in use. Although there are a few tips to be followed in order to protect…
  • How DarkMail can secure your emails

    Priya
    31 Jul 2014 | 10:27 am
    In July 2013, there were mails send to activists and journalists from the id edsnowden@lavabit.com with an invite after Edward Snowden’s arrival at Moscow. Within a month of this email circulation, Ladar Levision, the owner of Lavabit was forced to suspend the company’s operation. He had to choose between his ten years of hard work or be unethically associated with criminal activities against America. Today Levison is back in the market and his effort to secure this email is named as DarkMail. Inspite of the several encrypted messages, Levison’s DarkMail claims to be one step ahead and…
 
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    Position²

  • LinkedIn to Launch New Sales Tool

    Naksha M. Kumar
    1 Aug 2014 | 7:01 am
    Arguably one of the most reputed professional networking sites, LinkedIn, is aiming to befriend sales executives. LinkedIn is going to start offering a new tool this week, Sales Navigator, which it says will make the lives of sales people easier and happier. Costing $1200 per year, Sales Navigator allows sales people to efficiently look up potential customers who would be more inclined to meet due to shared personal connections. LinkedIn has tested this tool with companies like PayPal and Autodesk and claims to have gained good results. LinkedIn says that sales people can turn out better…
  • Geo-targeting, B2B content marketing and much more…| Best of the Week

    Team Position²
    1 Aug 2014 | 6:16 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Geo-targeting – 7 Tips to Consider User targeting is becoming more precise and its importance is increasing in the digital marketing world. Precise and relevant user targeting is essential to ensure better campaign success and geo-targeting is one way of doing it. Read this blog to know more about geo-targeting. Avoid Valueless B2B Content Marketing 5 Factors Breaking Your B2B Content Marketing Budget Why B2B Sales Leads Don’t Convert What Time Should I…
  • Geo-targeting – 7 Tips to Consider

    Naksha M. Kumar
    30 Jul 2014 | 9:53 am
    It’s a common scenario today for brands to have customers in many countries. But, targeting these customers and engaging them is a challenge, owing to their varying preferences and requirements. This is where geo-targeting steps in… Targeting customers by location is called Geo-targeting. It’s an important aspect of online marketing especially for brands targeting customers in different geographical locations. Geo-targeting helps brands address customers using their preferred language and target them with region-specific offers. This increases customers’ brand affinity, engagement and…
  • Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

    Team Position²
    29 Jul 2014 | 5:58 am
    Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding videos as a tool in their marketing arsenal. Check out this visual representation of the world of video marketing for B2B. The post Why B2B Companies Shouldn’t Skip Video Marketing [Infographic] appeared first on Position².
  • SEO features for ecommerce sites, tracking intent data for B2B marketers and much more…| Best of the Week

    Team Position²
    25 Jul 2014 | 7:10 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ‘must have’ SEO features for an ecommerce site SEO strategy for ecommerce sites is different. They need to draw from retail marketing while also conforming to search engine algorithm trends. Check out this article to know about the SEO features for ecommerce sites. When It Comes to Audience Engagement, Webinars Still Reign Supreme Tracking Intent Data Across Channels For B2B Marketers 5 Simple Tips for improving your LinkedIn B2B Marketing Protect…
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    The Next Web

  • 20 of the best new iOS apps from July

    Paul Sawers
    1 Aug 2014 | 7:38 am
    From encrypted messaging, to tools that tell you what to pack for holiday, we covered a lot of ground with new iOS apps in July. Here, we filter through the cacophonous crackle to present you with our selection of the best App Store newcomers from the past month. MyRoll Strictly speaking, MyRoll isn’t an entirely new app, but July saw the already popular Flayvr app change its name and pivot in a slightly new direction. MyRoll is an intelligent mobile gallery app that displays all your best photos as ‘moments’, automatically organizing your snaps based on its analysis of each... This…
  • Why employee management is out of control

    David Hassell
    1 Aug 2014 | 7:26 am
    David Hassell is the CEO of 15Five. This post originally appeared on the the origins of the word “labor”, the definitions you discover are quite unsettling — “work hard, toil, struggle, have difficulty, endure pain and suffering…” Is it any wonder that the first demand for top-talent has never been greater, so how do employers stay atop a rapidly shifting workplace landscape? Eyes on, hands off That all depends on how business leaders adjust to cope with staffing changes in a competitive global economy: Access to a talent pool the world over including off-shoring, outsourcing…
  • Why we prefer pictures: It’s the way we’re wired

    Abhilasha Shah
    1 Aug 2014 | 7:00 am
    Abhilasha Shah is a PR/Communications Intern studying communications and psychology at the University of Michigan. This post was originally published on the Shutterstock blog and has been reprinted with permission. Let’s play a little game. See how long you can stay focused on the data and research behind the visual, rather than searching for the “eye candy” (the eye-capturing images throughout this post that simply illustrate the topic). No matter how tedious it gets; no matter how many facts there are, see if you can last until the end. Here we go! Images vs. words FWStudio |…
  • IE11 peaks in market share before it can overtake IE8, Chrome passes 20%, and Opera falls below 1%

    Emil Protalinski
    1 Aug 2014 | 6:06 am
    July saw the ninth full month of IE11 availability with Windows 8.1, as well as the release of Chrome 36 and Firefox 31. The latest numbers from Net Applications show that Chrome was once again the only major winner last month, further widening its second place lead over Firefox. Between June and July, IE fell 0.37 percentage points (from 58.38 percent to 57.88 percent), Chrome gained 1.03 percentage points (from 19.34 percent to 20.37 percent), and Firefox fell 0.46 percentage points (from 15.54 percent to 15.08 percent). Safari meanwhile slipped 0.12 percentage points to 5.16 percent and…
  • HP jumps on the smartwatch bandwagon with a luxury designer device

    Ben Woods
    1 Aug 2014 | 5:56 am
    The first glimpse of the HP and Gilt tie-up, a smartwatch designed by Michael Bastian, has been posted online today. According to the announcement, Gilt sought to work specifically with Michael Bastian for the design and HP for the manufacturing side of things, and the device will work with both iOS and Android devices via an app. Gilt says it’ll perform the usual raft of smartwatch tasks, like letting you quickly check weather, stocks and sports updates, or keeping you up-to-date on your email, SMS and social media notifications. It’s also “water resistant” and has a battery life of…
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    Jennings Social Media

  • JSMM Releases Documentary Video of CEO’s Entrepreneurial Journey

    admin
    31 Jul 2014 | 11:42 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) recently discussed her entrepreneurial journey starting from the age of 24 in the new JSMM documentary style YouTube video. In the video, Jennings shares her experiences as a young, female entrepreneur and the obstacles she overcame to lead to the success JSMM has achieved. The video created by JSMM sister company, Viral Bolt Media (VBM), covers the trials and tribulations Jennings faced to start her company with few resources in Overland Park, Kan. 11 years ago. Despite Jennings’ lack of experience running a public relations…
  • JSMM Welcomes New Auto Dealership, Chevrolet Cadillac of Bellingham

    admin
    17 Jul 2014 | 11:18 am
    We could not be more excited to announce our newest client, Chevrolet Cadillac of Bellingham! This auto dealership located in Washington offers a wide variety of Chevrolet and Cadillac models, both new and used, to the Bellingham area. Currently, the dealership is under new ownership and management, Lithia and Jeffrey Watson. We cannot wait to begin working with this new dedicated team and develop some exciting social media promotions for car shoppers. This dealership is the largest in the area and offers all of the big-name models, including the Chevrolet Avalanche, Colorado, Corvette,…
  • How Does Social Media Impact Startups

    Katie Caplis
    11 Jul 2014 | 1:18 pm
    According to Inside View, 90 percent of CEOs don’t answer cold emails or cold calls, however, according to IBM, 70 percent of B2B decision-makers use social media for their decision-making process. When trying to capture attention online, it’s important to create a social media and SEO/SMO strategy that will deliver results especially when you don’t have a ton of budget to tell your brand’s story. Additionally, social media is the fastest way to deliver your messages into the marketplace. Tactics such as pitching bloggers, reporters, blogging, producing quick videos, tweeting,…
  • Online Reviews– The Key To Boosting Auto Dealer Sales

    admin
    3 Jul 2014 | 6:40 am
    According to digitaltrends.com, 87 percent of consumers are influenced by positive reviews, but it only takes one negative review to cost the company 30 potential customers. Just as one positive review can reign in potential leads, one negative review can have detrimental effects on sales. (Photo By: twobee/freedigitalphotos.net) In our previous blogpost about social media in the automotive industry, we briefly discussed the effects of online reputation, but the subject is so crucial to auto dealer success, we decided to dedicate an entire blog to auto dealership online reputation management.
  • What’s The Cost of Social Media To a Car Dealership?

    admin
    30 Jun 2014 | 1:50 pm
    According to www.Dealer.com, 38 percent of new car buyers will research their purchases using social media and 23 percent of new car buyers will share their experiences on social media. There is no question that social media is taking precedent in the automotive industry, and this change is happening so fast that many dealerships are behind. The sale begins online with the majority of consumers researching their purchase via the Web versus in the past when the sale started at the dealership. (Photo: Vichaya Kiatying-Angsulee/freedigitalphotos.net) Ninety-five percent of vehicle shoppers use…
 
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    Relationship Economy

  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
  • Had Enough of The Fluff?

    Jay Deragon
    23 Apr 2014 | 2:54 am
    Remember Marshmallow Fluff? That creamy, fluffy concoction that you simply licked off a spoon and taste so good but provides nothing but empty calories.  It doesn’t provide nourishment for your body, mind or soul.  It kinda reminds me of social media.  All fluff with little substance. Marketer’s have stuffed so much sickly, sweet gobbledygook down our throats — loads of insta-quotes, and “feel good” fodder — that all the “fluff in our brains” has crystallized into pure sugar.  The sugar highs from all the fluff now has consumers tired and needing…
  • Show Me The Deliverables….Yeah Right!

    Jay Deragon
    18 Apr 2014 | 3:04 am
    Let’s cut to the chase….. You are a consultant providing strategic services to organizations. You are in a meeting with a prospect interested in your services and they say “So what would be the deliverable?” The question of what’s the deliverable is really a way to say “I have no idea what I need or what you can do but I am results oriented and I need to know what can you deliver that I can measure” As a consultant I’ve heard this question asked  a million times and each time I wanted to say:  How the hell would you know if you don’t…
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    Adam Sherk

  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
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    The Blog of Matthew Loop

  • [Replay] Facebook Marketing for Chiropractors in 2014

    Matthew Loop
    1 Aug 2014 | 6:45 am
    Hey Doc… Feedback from last night’s practice-building call has been POURING in!! As expected, all 197 lines were packed with chiropractors eager to implement the new Facebook changes to gain a serious competitive advantage. Dangerous Minds & Dimitri Drujchin The doctors in attendance got a great hook-up, too. Why? Because showing-up is half the battle in life. The info presented is CRITICAL to your success online this year. As mentioned previously, Facebook made another sneaky adjustment to their news feed algorithm. It affects every single one of us that use the social network.
  • How to Create a Lucrative Business with Low Stress

    Matthew Loop
    26 Jul 2014 | 11:51 am
    In this quick video, you’ll discover one of the most lucrative and low stress business strategies that leads to greater happiness. Join me at one of my favorite restaurants in Bogotá called Patagonia Asados del Sur! When visiting, I was reminded of this powerful business lesson that very few seem to employ.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: How to QUADRUPLE Your Income in a Bad Economy Selling Products Online? Watch This FIRST 3 Ways to Add an EXTRA $100,000 in Recurring Income…
  • 4 DUMB Chiropractic Website Mistakes

    Matthew Loop
    17 May 2014 | 5:31 am
    In this eye-opening training video, you’ll discover the common and costly chiropractic website mistakes to avoid that kill your credibility, believability and new patient numbers from social media. This is a must-watch for all doctors looking to be more effective and have a greater impact online.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for Chiropractors The 7 BEST Chiropractic Practice Marketing Strategies Free Chiropractic Marketing Ideas That…
  • Free Chiropractic Marketing Ideas That Attract More Patients

    Matthew Loop
    16 May 2014 | 7:20 am
    In this video, you’ll discover two powerful chiropractic marketing ideas that grow your practice quickly. You’ll be able to implement these proven strategies immediately and see more website traffic and new patients. In today’s time, you MUST be using these modern chiropractic practice marketing methods so prospective patients don’t think you’re outdated and out of touch.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for…
  • Social Media Marketing Expert Speaks in the Dominican Republic

    Matthew Loop
    9 May 2014 | 8:36 am
    In this video, Dr. Matthew Loop takes you to the beautiful and exotic island of Dominican Republic. This is a speaking clip at the Paradisus Punta Cana resort where the Ultimate Caribbean Adventure Mastermind was hosted. The big 3 topics that were discussed were: 1) How to attract 2-3x MORE new customers / clients with social media without spending money on traditional advertising. Facebook, Google+ Local, Pinterest, Instagram, Yelp, and Twitter were discussed in-depth. 2) Psychology, persuasion, brand positioning, manufacturing celebrity, pre-framing, and influence as it relates to sales and…
 
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    Elaine Gantz Wright

  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
  • Are You Content?

    elaine gantz wright
    31 Mar 2014 | 3:32 pm
    It’s hard to believe I started writing this blog  five years ago. Seems like five months in many ways—and yet, so much has changed and at breakneck speed.  The trailblazers along the social-media super highway—accelerators such as Chris Brogan, Brian Solis, Beth Kanter and Clay Shirky—continue to inspire and challenge my thinking as they constantly reinvent, re-calibrate and re-conceptualize their own approaches to social media, their audiences, the web and their own livelihoods. It is, indeed, an ever-changing frontier out there . . .well, out here, as well. Where are we five years…
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    Diva Marketing (Blog)

  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    Toby
    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
  • Beyond The Ink Smudge To Digital Relevancy

    Toby
    17 Jul 2014 | 10:45 am
    Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
  • Second Screen TV - Research

    Toby
    11 Jul 2014 | 8:46 am
    Picture this. It's been a stressful week and you're looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It's a scene played-out in many homes for nearly 70 years. Over the past few years a there have been a few changes in How we watch TV. On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. . A couple of weeks…
  • Fourth of July - Peachtree "Community" Road Race

    Toby
    4 Jul 2014 | 11:03 am
    In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world's largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it's fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life. Even for the…
  • 7 Tips To Rockin' Facebook Engagement A La Frank Somerville

    Toby
    3 Jul 2014 | 1:37 pm
    During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement ... especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
  • Announcing 2014 Shelton Washington Olympic Peninsula Real Estate Master Sponsor Richard Beckman

    Israel Rothman
    7 Jul 2014 | 8:43 am
    From Google Search (less the lead generators)  Richard Beckman Realty Group Inc. Shelton Washington Olympic Peninsula Real Estate and Property Management WEICHERT, REALTORS® – Reynolds Real Estate Van Dorm Realty Century 21 360-426-5521 | Announcing 2014 Shelton Washington Olympic Peninsula Real Estate Master Sponsor Richard Beckman – before you call WEICHERT, REALTORS,®, Reynolds Real Estate, […]
  • 2014 How to optimize for competitors proper names and feed their customers to you

    Israel Rothman
    13 Jun 2014 | 8:04 am
    By optimizing for competitors proper names, your telephone number comes up on mobile search when your competitors proper names are searched for, clickable if done properly!  This is how it is done: Auto Dealers Sponsored By Tom Denchel Ford: Prosser – Phone  888-711-9135 According to Google Search for Auto Dealers Prosser Washington – less the […]
  • 2014 – What I would do with an empty building to fill it up – How-to-Guide Blueprint

    Israel Rothman
    10 Jun 2014 | 9:25 am
    According to this recent survey in the Oregonian More than half of U.S. adults have had to cut back elsewhere to cover their rent or mortgage, according to a new survey. The John D. And Catherine T. MacArthur Foundation found that 52 percent of adults had made trade-offs. Of those: 21 percent took a second […]
 
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    SocialTimes

  • Global Class Action Lawsuit Filed Against Facebook in Europe

    Christie Barakat
    1 Aug 2014 | 8:16 am
    Privacy activist and founder of europe-v-facebook.org Max Schrems is organizing a class action lawsuit against Facebook, which could potentially be Europe’s largest data privacy suit. Schrems, who is also a Viennese law student, has filed a civil suit against Facebook’s Irish subsidiary in Vienna’s commerical court. In accordance with Austrian law, Schrems opened the class action suit to all registered adult Facebook users outside the US and Canada through his Class Action App on fbclaim.com. The suit claims that Facebook’s use of “big data” systems, the…
  • What Happens in a Google Minute? [Infographic]

    Kimberlee Morrison
    1 Aug 2014 | 8:10 am
    Google is deeply embedded into the Web. So much so that when the search servers were down for five minutes last April, Internet traffic dropped 40 percent. That’s power — the kind that can make or break a business. We’ve explored what happens in a minute on the Internet and what happens in a minute on YouTube. An infographic from SumoCoupon demonstrates all the things that happen in a Google minute. In just 60 short seconds, Google processes: 2.4 million search inquires More than 20.5 million ad impressions 1.15 million Play Store app downloads More than 600 new users Nearly 700…
  • Are the Pentagon’s Social Media Studies a Waste of Money?

    admin
    1 Aug 2014 | 7:05 am
    Drew Hendricks is a tech, social media and environmental addict. He’s written for many major publishers such as Forbes and Entrepreneur Research labs at the Pentagon have undertaken “dozens” of studies focused on how social media is used, but there doesn’t appear to be a clear goal or strategy. The Guardian was the first to report on these findings, which has many people asking two questions: Was it worth it, and what exactly is the government after anyway? This came on the heels of Facebook announcing that it had been studying its own users, which didn’t set the stage well. The…
  • Social Media Newsfeed: Slingshot Update | Reddit Live

    Tim Sohn
    1 Aug 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Slingshot Update Allows Reactions to Reactions, Easier Access to Friends Using the App (AllFacebook) Facebook announced an update to its Slingshot photo- and video-sharing application, giving users the ability to react to reactions to their slings, as well as making it easier for them to find friends to sling with. The social network said in a post on the Slingshot blog that users of the app can now reply to reactions to their slings in photo, video or text form. The Next Web Similar to Snapchat, Slingshot allows you to…
  • Amazon is Giving Away 30 Premium Apps

    Phi Tran
    31 Jul 2014 | 1:50 pm
    The dog days of summer are here, and so is this giveaway for Amazon: a package of 30 free apps worth well over $100.  The special promotion’s theme is ‘Summer Self-Improvement Bundle,’ which includes apps like Instapaper, Bills Reminder, Food Diary and Calorie Tracker Pro and more. The special offer is only available today, July 31, 2014 and August 1, 2014. The apps and their premium costs are below. If you can’t see all of them, it’s because the app store has location-specific apps, which may not be available outside the U.S. — Amazon U.K. users will only…
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    VIRALBLOG.COM

  • Why Bloggers Barely Tolerate Google’s Backlink Policy?

    Igor Beuker
    1 Aug 2014 | 6:36 am
    How do you like Google’s backlink policy? Truth is that most bloggers barely tolerate the ever changing Google guidelines. Bloggers are passionate creatures, volunteers that will leave dinner on Christmas Eve to post a new story or scoop. Even when real journalists are enjoying their two weeks off. Google is a media company, masqueraded as tech company. A media mogul that will unleash fierce animals (panda’s and penguins), to make more money from search advertising. Do you feel the friction? Discover some interesting facts here. Google’s Backlink Policy: the Shake-down…
  • Heineken Launches Social Experiment With Fred Armisen

    Marion aan 't Goor
    29 Jul 2014 | 8:00 am
    Heineken just launched a social experiment campaign across the US with comedian Fred Armisen, called Routine Interruptions. What’s the idea behind Heineken’s Routine Interruptions? Fred Armisen, of Saturday Night Live fame, calls a public pay phone and waits to see if anyone walking by picks it up. If the person answering the phone agrees to do what Fred says (he doesn’t reveal it’s him, of course), they get to experience a once in a lifetime night on stage with Fred. Heineken’s aim is to pull the always busy city folk out of their daily routine through these…
  • Yahoo’s Search Share Has Just Dropped Below 10%

    Igor Beuker
    27 Jul 2014 | 12:42 pm
    New data from comScore on the search industry shows that Yahoo’s search share has just dropped below 10%. Is Mayer Yahoo’s messiah? Yahoo’s share of the U.S. search market is under 10% for the first time ever. The new score is 9.8%, its lowest ever. Large blogs, like TechCrunch, predicted that Marissa Meyer would be the messiah for Yahoo. We however, soon concluded she was definitely not. Yahoo: Search Share Has Just Dropped Below 10% Since Meyer became Yahoo’s new CEO almost everything has dropped at Yahoo. Its display ad business fell 7% last quarter, but revenue from…
  • Top 5 Videos In Viral Friday: JIBO

    Martin Michalik
    25 Jul 2014 | 7:34 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. JIBO: The World’s First Family Robot Click here to view the embedded video. Just in case you missed it, there will be a new, personal robot available, soon. Meet JIBO! I’ll cut the talking, enjoy the video that got more than 3.4 million views over the last week. It’s cute,…
  • Mobile Tectonics: The Next Billion Dollar Startups?

    Igor Beuker
    24 Jul 2014 | 7:29 am
    The rapid revolution of the mobile ecosystem makes VCs aware: mobile tectonics is their focus to scout the next game-changing startups. The mobile tectonics roadmap helps VC Sequoia Capital to drive superior growth. Indeed, Facebook bought WhatsApp for $19 billion in cash and stock earlier this year. Surprised that WhatsApp is part of Sequioa’s portfolio? Discover more about mobile tectonics and coining mobile trends. Discover the insights here. Sequoia Capital: The Mobile Tectonics Roadmap Their roadmap is clear. When it comes to mobile tectonics, there are three layers. Layer number…
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    Pamorama | Social Media Marketing Blog

  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
 
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    Exploring Conversational Media

  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
  • Four things to pack for SXSW

    Jeff Esposito
    23 Feb 2014 | 1:40 pm
    So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our smart phones have a million and one things that they can do for us, with that said, the one thing that they suck at is keeping a full charge. With all the panels, parties, etc. you will more than likely be faced with a phone in need of a charge. With outlets in short supply and constant movement,…
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    Social Media B2B

  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • Give Your B2B Customers Clear Calls-To-Action on Social Media

    Jeffrey L. Cohen
    26 Jun 2014 | 4:00 am
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • B2B Sales Pros Need to Create Demand with Content Marketing

    Jeffrey L. Cohen
    18 Jun 2014 | 4:00 am
    I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process. Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it. Highlights of the Conversation:…
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    {grow}

  • Three foundations of social selling (free eBook)

    Mark
    31 Jul 2014 | 3:00 am
    I’ve developed a brief eBook for you on three important aspects of social selling. “What’s that?” you might ask … “Selling on the social web? I thought we weren’t supposed to do that?” Well, aren’t we all selling something in a way? And besides, sometimes you HAVE to sell, especially if your job is in sales! If you’re just starting out, here are three high-level principles to keep in mind, presented in a fun and easy style. Hope you enjoy it! Many thanks to Schaefer Marketing Solutions Artistic Director Sarah S. Mason for the fun…
  • The sneaky method BuzzFeed uses to win the market research game

    Kerry
    30 Jul 2014 | 3:00 am
    By Kerry Gorgone, {grow} Contributing Columnist Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. After all, what insight could be gleaned by a marketer’s knowing which Harry Potter, Game of Thrones, or Downton Abbey character you are? But other quizzes—such as How Lazy Are You and What Grade Are You Getting in Life—would likely reveal much more personal data. Dan Barker recently published a highly detailed article about which data points BuzzFeed has collected about his use of the site. As BuzzFeed no doubt knows, quite a bit of nuanced…
  • Would you erase yourself from Google search results?

    Mark
    29 Jul 2014 | 3:00 am
    Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with. In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: Erasing yourself from Google. New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S,?  And what happens when you…
  • The Twitter Book that changed everything

    Mark
    28 Jul 2014 | 3:00 am
    I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. It’s a strange thing, and something you could never predict, but what started out as a hand-out for my college class morphed into the best-selling book on Twitter in the world, The Tao of Twitter. Not a day goes by that I don’t get a message from somebody thanking me for writing the book, some even telling me that the book has changed their lives. That’s why when it…
  • Live first. Post later.

    Amber Osborne
    25 Jul 2014 | 3:00 am
    By Amber Osborne, {grow} Contributing Columnist This past weekend I was at a concert in Vegas for my birthday. It was a tour opener for the bands Nine Inch Nails and Soundgarden, each iconic bands in their own rock genres. I’ve seen Nine Inch Nails a few times in the past; it’s always an unforgettable energetic show where the whole crowd becomes a connected entity to the pulsing, loud music and the visual experience on the stage. This time something was drastically different — the crowd seemed disconnected. Countless people were sitting down with their heads down and faces…
 
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    Janet Clarey

  • Stop flailing. You’ll draw too much attention. Start failing.

    Janet
    30 Jul 2014 | 9:28 am
    As every scuba diver knows, panic is your worst enemy: when it hits, your mind starts to thrash and you are likely to do something really stupid and self-destructive. – Daniel Dennett, Philosopher To a lesser extent, it’s like that feeling I get walking through a store full of crystal and china. I think suddenly I’ll start flailing my arms around and break everything. Aaahhhh what have I done! Story time. Over 15 years ago (!!!) I developed a fear of running out of air after losing the ability to breath during a supposedly simple, yet botched, routine medical procedure.
  • There is no one ‘right’ online platform to support learning

    Janet
    3 Jul 2014 | 11:04 am
    If you’re in the profession of learning & development you would no doubt select “TRUE” to the following statement if it was presented as a test question: We know that instruction, when spaced over time, produces substantial learning benefits (i.e., better retention) than instruction delivered at one-time. (follow that link to a great paper by Will Thalheimer – worth your time) That said, it seems there are still a fair amount of one-time events being developed. One course. One class. One workshop. One time. At the eLearning Guild Academy, I work with…
  • Community Manager Appreciation Day

    Janet
    27 Jan 2014 | 9:44 am
    Started by Jeremiah Owyang in 2010, today is Community Manager Appreciation Day - a day to say thanks! I’ve been a “part-time” community manager for the past six months supporting the Bloomfire communities that supplement Guild Academy live online courses. I was reflecting on the role of community manager and ran across this slide presentation from The Community Roundtable on ‘the dark side of community management.’ According to the eBook, a result of discussion among members, the biggest challenges community managers face: Lack of or limited resources Lack of…
  • What do we actually do in isolation anymore?

    Janet
    30 Dec 2013 | 10:59 am
    A guest post on VB Business titled Coming 2014: a smarter, interconnected you identified four changes to keep an eye on next year. The last paragraph under the first  prediction says: …a new era of social experiences around activities that were previously done individually; those experiences will no longer be consumed in isolation, but in a living, breathing network. The writer doesn’t give any examples of the specific types of activities that will no longer be done individually but this prediction made me wonder about the loss of what I would call healthy isolation – the…
  • Don’t be afraid to breach the evidence-free zone

    Janet
    30 Oct 2013 | 9:21 am
    I had the pleasure of attending a speech by Hillary Clinton a few weeks ago. One phrase she used was “evidence-free zone” and I couldn’t help but think about it in the context of the L&D industry. Here’s what Clinton said: “Increasingly, we have emphasized scorched earth over common ground. Many of our public debates are happening in what I like to call an evidence-free zone, where ideology trumps data and common sense.” – Hillary Clinton, Hamilton College I can’t count how many times I’ve cringed when someone stands in front of a group and…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching up with Logan Paul

    Alden Millar
    30 Jul 2014 | 8:16 am
    Our newest addition to the 360i “Influencer Spotlight” Q&A series is Vine superstar Logan Paul, who has emerged as a true leader on the platform with over 4.8 million followers to date. Logan’s great sense of humor, spirited stunts and no-fear attitude make his short form videos extremely entertaining and sharable. Recently, Logan has worked with a number of brands, including 360i clients Hanes and HBO to help authentically reach new consumers on the platform. We had a chance to catch up with Logan and chat about his approach to Vine and social media. 360i: Where do you get your…
  • Google Introduces Dynamic Sitelinks to Improve Ad Relevancy

    David Mataranglo
    30 Jul 2014 | 8:03 am
    Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of search ads by increasing CTR and linking to content deeper within a site (e.g. in-demand or priority subpages). The difference between advertiser-created sitelinks and dynamic sitelinks is that the latter will be automatically generated based on recent search activity and historical data. This format will only appear for ads on the top and bottom of the SERP and will not show in conjunction with…
  • Case Study: How Smirnoff Captured the Millennial Spirit on July 4

    360i
    29 Jul 2014 | 10:30 am
    For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the brand’s peak sales window of the year. Using social media to connect with consumers where they were already capturing and sharing the festivities, Smirnoff entered the holiday conversation in a way that delivered tangible value to July 4 celebrants.
  • Ad Age Touts Clinique’s ‘Fresh Start’

    360i
    29 Jul 2014 | 7:25 am
    360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique Sees Hope in a Fresh Start”), noting how the brand strategy marks a step away from the “tried-and-true marketing playbook” and contemporizes Clinique to align more closely with culture. The message is all about empowerment, new beginnings and having the…
  • Bing Integrates Twitter within its Search Engine

    Scott Walldren
    28 Jul 2014 | 7:20 am
    Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help searchers discover the most relevant answers to their Twitter-related queries, which may include user handles, hashtags and the like. Bing believes this new tool is useful since the most interesting content can be determined by its “popularity,…
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    The Next Web » Social Media

  • Cash-strapped? 10 PR strategies you can adopt to improve ROI by tenfold

    Dmitry Davydov
    31 Jul 2014 | 1:43 pm
    Dmitry Davydov is a Chief Marketing Officer for Bitrix24, worlds fastest growing free CRM, project management, private social network and online collaboration platform created specifically for small businesses. PR is hard. And expensive. Most of the time, you get nothing out of it. And when your company finally is mentioned in an article, even in a big publication, the results can be disappointing. One time, we got a whooping 169 visitors after being covered by ZDNet. Over the past two years, I’ve made a lot of PR mistakes. I’ve also got Bitrix24 into Forbes, VentureBeat, ReadWrite,…
  • The Point Chrome extension will let you share and chat within articles

    Roberto Baldwin
    30 Jul 2014 | 9:12 pm
    Typically when you share an article with your friends it’s hard to continue the conversation unless they comment on Facebook or reply on Twitter. With the Point Chrome extension,you can take that conversation right into the article. The Point Chrome extension, available for free, gives you the ability to share an article with friends and chat within the article page in real time. Plus, you can highlight portions of the article and share it in the chat window. Once the extension is installed, you can sign in with your Facebook or Google+ account and invite friends to share articles and…
  • How Google+ Pros can optimize Google My Business for success

    Britt Klontz
    30 Jul 2014 | 11:56 am
    Britt Klontz is a PR Consultant at Distilled, a creative online marketing agency.  If you’re already a Google Plus pro, you know how powerful the platform can be as a community builder for your brand. The same goes for Google Local, Google Analytics and YouTube pros. In the past, however, being an expert on just one of these platforms hasn’t guaranteed competence with any of the others, let alone that you’d have the time and energy to manage all of them successfully. That’s all changed with the advent of Google My Business, which combines all of your favorite Google services into...
  • How most startups mess up their marketing

    Katie Burke
    29 Jul 2014 | 10:56 am
    Katie Burke is the Director of Media & Analyst Relations at HubSpot. Recently, a startup called Pressfarm launched, promising to provide the names, emails, and Twitter accounts for journalists so that entrepreneurs could get outstanding coverage for their business. There’s just one major problem with this business proposition: the hardest part of getting press for your startup isn’t getting reporter’s contact information at all. In fact, many reporters in the startup world provide emails in their Twitter bios. Those who don’t can often be found with a quick Google search, or…
  • Leak lets you send nearly anonymous emails to friends, family and enemies

    Roberto Baldwin
    28 Jul 2014 | 2:26 pm
    Leak is a new email service that lets you send messages without disclosing your identity. Because passive aggressive subtweeting and Facebook rants aren’t enough. The service is simple: Type in the email address; choose your relationship (friend, family member, coworker, friend of a friend, or “someone”); type a message and hit “Send This Leak Anonymously.” The recipient will get an email with that thing you’ve always wanted to say but were afraid to. Maybe it’s a declaration of love. Maybe you just need to tell your boss to stop being such an ass. Whatever your message, it’s…
 
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    The Social Workplace

  • How HR can Align Employee Engagement to Business Success

    Elizabeth
    14 Jul 2014 | 6:00 am
    As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I’ve come to realize is that employee engagement means different things to different people… and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools necessary to be more…
  • Enabling The Social Workplace Through Social Technologies

    Elizabeth
    27 May 2014 | 2:34 pm
    Image courtesy of equatehr Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while “72 percent of…
  • 2014 CMO’s Guide to Social Platforms

    Elizabeth
    26 Mar 2014 | 6:24 am
    Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers. For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in…
  • Employees Are Your Best Brand Advocates #infographic

    Elizabeth
    25 Mar 2014 | 11:56 am
    Why is it so important to leverage your employees as brand advocates? Because they’re TWICE as trusted as your C-level executive!
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    CompuKol Connection » Blog

  • Gauging Results of Your Online Marketing Efforts

    Michael Cohn
    31 Jul 2014 | 2:00 am
    This entry is part 3 of 4 in the series Marketing Your Business Online   Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use the Internet to research or purchase the products you sell or the services you offer but those marketing efforts may be a complete waste of time if you don’t evaluate the response to your Internet marketing. Each time you implement a change to your marketing strategy, you must evaluate the results of the change to determine whether it…
  • How to Start Marketing Your Business Online

    Michael Cohn
    28 Jul 2014 | 2:00 am
    This entry is part 3 of 4 in the series Marketing Your Business Online   While, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies that can help a business owner to launch his or her own Internet marketing campaign. It will cover concepts such as creating a website,…
  • The Elements of Creating Perfect Content

    Carolyn Cohn
    24 Jul 2014 | 2:00 am
    As you are thinking about creating new content to share online, you most likely realize that a great deal will go into that content. It doesn’t just appear at the wave of your magic wand without any effort behind it. The elements of perfect content There are many different elements that come together to form perfect content. Of course, the content must be written extremely well; however, there are other aspects of content creation that are also important to the success of the content and without which you will not get nearly as far as you would if you had them. Your content must be…
  • The Best Ways to Connect With Your Audience on Social Media

    Michael Cohn
    21 Jul 2014 | 2:00 am
    So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. The importance of connections online In an extremely fundamental way, if you don’t connect with your audience (and that connection must be on an emotional/human level), you are finished before you even begin. You may be the most extraordinary writer and business person ever known to…
  • Will Online Marketing Work for Your Business?

    Michael Cohn
    17 Jul 2014 | 2:00 am
    This entry is part 2 of 4 in the series Marketing Your Business Online   This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet…
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    Sneeze It

  • Social media and the World Cup

    David Steel
    5 Jul 2014 | 5:22 am
    It should come as no surprise that major sporting events trend quickly on social media, and with a global event like the World Cup, that number has been soaring—and even breaking records—in recent weeks (the infamous Suárez bite notwithstanding). There have been more than 1 billion (yes, BILLION) Facebook interactions surrounding the 2014 FIFA World Cup by more than 220 million users since the games started. During the recent Brazil-Chile match, nearly 389,000 tweets were sent per minute, beating out the record set during the Super Bowl back in February. If you have absolutely ZERO…
  • What do we mean by “Websites are dead”?

    David Steel
    25 Jun 2014 | 5:26 pm
    If at first you don’t succeed, try try again. We’re all familiar with the age-old song and dance. But what happens when you attempt to do the same thing over and over with the same lackluster results? You begin to realize your efforts are no longer working. Like you, we’ve had to pull back and reevaluate our marketing strategy to keep up with the needs of our ever-changing market. After scratching our heads, running tests, and crunching the numbers, we have finally cracked the code and come up with a concept so revolutionary, it might initially scare you. Websites are dead. Hope we…
  • Say hello to Facebook’s new “Ask” feature

    David Steel
    23 Jun 2014 | 5:46 am
    Facebook recently announced a brand-new feature that rates pretty high on the creep scale, if you ask us. A new “ask” button appears next to a user’s relationship status if they don’t already have one listed. You can ask a Facebook friend (you must first be connected) out for a drink and then request them to list their status as either single, engaged, married, or in a civil (or very complicated) relationship. The owner of the page can respond to the request and that information only appears to the person doing the asking (and will still remain private for all of your other Facebook…
  • The social media apps you can’t live without

    David Steel
    14 Jun 2014 | 4:43 am
    Staying connected to your friends and family is much easier with the right apps at your fingertips. Here are just a few that we love! Buffer: This app makes it easier than ever to share your content to a variety of social media platforms. The bit.ly integration (URL shortener) has an advantage over sites like Hootsuite (another scheduling tool) and there’s not much of a learning curve to get started with this app. Snapchat: Create funny videos to send to friends, which will self-destruct after 24 hours. Available for both iPhone and Android, this is a highly addicting, lighthearted app and…
  • Why you Should Always Optimize your Images for SEO

    David Steel
    9 Jun 2014 | 8:08 am
    Search Engine Optimization (or SEO) is necessary to get people to find you on sites like Google, Bing, and Yahoo. These search engines crawl through webpages like a blind spider—meaning that they can read text but they are unable to see pictures. This is why it’s so important to label the images so that bots know what they are looking at. Give your images descriptive names. When you upload a picture to your blog or website, try not to use the default camera dump name (does “IMG00.jpg” sound familiar?) but label it something like “pesto-and-garlic-spaghetti.jpg” instead. No one…
 
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    all the news that's fit to blog, tweet & post

  • Every Day a New Discovery

    Debbie Hemley
    31 Jul 2014 | 8:39 am
    Available from Think Geek. thinkgeek.com A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s. The truth of the matter is that I like doing these things. I like knowing that I can trust myself and that in turn, others have confidence in me. I…
  • Creating Effective Social Media Campaigns

    Debbie Hemley
    3 Jun 2014 | 10:36 am
    I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market. I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her…
  • Telling a Story with Storify

    Debbie Hemley
    29 May 2014 | 1:29 pm
    [View the story "A Little About My Journey Getting Started with Digital Photogaphy" on Storify]
  • Covering All Bases With Mobile Social Marketing Tactics

    Debbie Hemley
    29 May 2014 | 4:41 am
    The mobile social landscape is BIG! If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping…
  • The Status Update is the Message

    Debbie Hemley
    20 Mar 2014 | 3:48 am
    I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.” While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in many cases how many characters you can use, the size of images, use of hashtags or not, and more. In…
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    Pushing Social

  • What The P Word Can Do For Your Business

    Stan Smith
    30 Jul 2014 | 5:00 am
    Just a short note today. I have a confession to make. I’m looking for a content marketing silver bullet. I’ve found some great blog growth hacks and other marketing tactics that work extremely well in certain situations but none are guaranteed winners. I should know better with almost 20 years of marketing experience, but like the Knights Templar, I’m still searching for the Holy Grail. Guess what? I think I might have found it. It’s not a tool or tactic. It’s a marketing mindset, more accurately it’s a trait. It’s Persistence. Pure dogged, stubborn, pain-in-the-butt…
  • The Cure for Blogging Procrastination

    Stan Smith
    29 Jul 2014 | 6:00 am
    Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? I understand how you feel. As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Plus, publishing content probably isn’t your only job. I get it. This isn’t simple or convenient. However, my friend, you need to suck it up. Marketing isn’t an option and it has to get done. It’s your business and vision on the line and we have to make it happen. You need new content to…
  • [Podcast] Episode #21: How to Boost Your Online Visibility with Denise Wakeman

    Stan Smith
    28 Jul 2014 | 7:51 am
    http://traffic.libsyn.com/pushingsocial/Denise_CombinedTrack_mixdown.mp3 Push Me To Subscribe to the Pushing Social Podcast I've been following Denise Wakeman for a while and I've always found her business blogging advice very helpful. We were able to get her on the PS Podcast to discuss her strategies for increasing your online visibility via your blog and social media. In this episode we discuss: 1. Why introverts may have an advantage as social media marketers! 2. Where to start when creating your online visibility strategy 3. How "boring" businesses can effectively use content marketing…
  • Fired Up Friday – No Apologies

    Stan Smith
    25 Jul 2014 | 5:46 am
    It's Fired Up Friday again and today's post is a message specifically for the ladies in our audience. I find it troubling that most women seem uncomfortable asserting their expertise, experience and talent. I think it's time for women to stop feeling guilty for being assertive. How many of the situations in this video from Pantene can you relate to? How often do you apologize when you shouldn't? It's also time for men to appreciate this quality in women and let them know that they don't have to be sorry for being assertive. The reason this all matters so much is that confidence is contagious,…
  • Why Your Blog Must Sell Sell Sell

    Stan Smith
    24 Jul 2014 | 12:46 pm
    Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad's performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. “It’s Not Creative Unless It Sells” - often quoted by David Ogilvy Content creators, especially bloggers, should adopt this approach. Blogging Ghettos and Shantytowns Occasionally I find myself on Stumbleupon clicking the next button to visit sites served up by Stumbleupon’s algorithm. These online field trips shows that the web…
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    33 Charts

  • Lockstep Medicine

    DrV
    10 Jul 2014 | 8:12 am
    In medicine it seems .. We idolize leadership but promote management. We marginalize vision while rewarding process. We worship list makers. We’re trained as responders not initiators. We propagate a culture of permission and seek to breed a generation precisely like the last. We believe that thought leadership and the transmission of ideas happens on an 17th century communication platform. Wes Fisher has it right this week on Kevin MD when he asks, ‘What kind of doctor are we breeding?’ And what kind of leaders are we creating? Image via Wikipedia
  • Dr. Google, the Quack

    DrV
    7 Jul 2014 | 7:57 pm
    For years we believed that Google would bring us the information we need.  Tom Krazit at Gigom suggests that the party may be over.  Search has become so algorithmically corrupt that its hard to understand or believe what we’re getting. The thing that gets me is that we’ve become such informed consumers in so many other areas of our lives. We buy organic vegetables, we obsess over miles-per-gallon in our prospective cars, and we demand that our artificially valuable gems weren’t touched by desperate violent gangs before they reach our fingers. Yet we assume that the information being…
  • Creative Confidence

    DrV
    3 Jul 2014 | 12:37 pm
    I just finished Creative Confidence - Unleashing the Creative Potential Within All of Us.  Written by Dave and Tom Kelley, founders of IDEO, it represents a critical bit of thinking on creativity. Here’s what you get:  The authors demystify the creative process, represent it as a critical skill for working professionals, and then offer granular steps to achieving creative confidence. Beyond a look behind the curtain at the processes of the world’s most successful creative consulting organization, the Kelleys deliver a backhanded motivational book that will have you seeing your…
  • Build It and They Won’t Necessarily Come

    DrV
    1 Jul 2014 | 5:50 am
    Just because you create something doesn’t mean that anyone will look at it. I taught at in an educator certificate program at Baylor College of Medicine recently.  We were doing a hands-on drill on digital footprint and reputation management.  When discussing our findings, one of the attendees concluded that just because you post something doesn’t mean someone will read it.  This, of course, created a priceless opportunity for discussion. Few realize what it takes to successfully deliver a message or idea.  And fewer recognize the level of consistency necessary to establish a…
  • Medicine and The Access Effect

    DrV
    18 Jun 2014 | 1:33 am
    I overheard on Twitter last week that there are institutions that don’t allow the use of smart phones by physicians.  It seemed hard to believe. Then it made sense.  Because we’re in transition between siloed and networked worlds. Our siloed world supports encounters with the health system that are isolated, episodic and dependent upon the capacity of a single provider.  A networked medical world operates in real-time and is supported by decision-making intelligence that extends beyond what one person can offer. Modern medical work is rooted in the analog.  So doctors without phones,…
 
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    Social-Media

  • TDA Group Content Happy Hour: How to thin spend and influence people

    Paul Gustafson
    25 Jul 2014 | 4:30 pm
    It’s tricky—and costly—to navigate a world filled with ROI rabbit holes, oodles of influencers, and an ever-growing need for fresh content. This week’s digest explores how you can save money by hiring a content curator to repurpose existing assets, four key ROI questions every marketer should ask, and how to quickly plug into the networks of your industry’s key players. You’ll even find some earth-shattering SEO shakeups and irksome “Word Crimes.” Why We Are Hiring for a New Content Role (and You Should Too) By Joe Pulizzi at Content Marketing Institute Want to…
  • The Three Small Business Tools We Can’t Live Without

    Natalie MacNeil
    24 Jul 2014 | 8:55 am
    Have you ever noticed that a lot of successful entrepreneurs recommend like, a million tools to keep their businesses running? How in the world do they manage all their management tools??!! You need tools to run your business, but don’t let your tools run you! (Click to tweet!) I know it can feel really overwhelming to figure out which small business tools you need, and which ones you can live without. In today’s episode of She Takes on the World TV, I’m going to share with you the THREE (that’s right, just three) amazing tools that are absolutely essential to keeping…
  • How to find your USP

    Leon Spencer
    19 Jul 2014 | 5:42 am
    These days, just being ‘good enough’ isn’t good enough. If you want success you need to tell people what makes you special – your ‘unique selling proposition’, or USP. Here are some ways to explain why customers should choose you. You’re the only one What your business does, or sells, is unique – there isn’t another product or service like yours. This situation is pretty rare, but if your business is innovative you could be the only ones doing what you do. If your innovation is successful, beware of competitors coming in to take a piece of…
  • TDA Group Content Happy Hour: More tips for making the right decisions

    Paul Gustafson
    18 Jul 2014 | 10:56 am
    So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a useful YouTube trick, and find out about the perils of using public WiFi. Plus, get the details on the Wake ‘Em Up Webinar: Driving B2B Sales Through Content Marketing we’re co-hosting with MEDIAmobz on July 24. New Twitter Dashboard Lets You Measure Performance of Organic Tweets By Pamela Vaughan at HubSpot Ever wish…
  • Set Yourself Apart: Creating A Personal Brand When You’re Running A Business

    Natalie MacNeil
    17 Jul 2014 | 8:52 am
    This blog post is being brought to you by Visa Small Business “You’re She Takes on the World!” That’s a common greeting I hear from people at conferences and events I attend. Natalie MacNeil has become somewhat synonymous with the She Takes on the World brand, and I am constantly examining where my personal brand and business brand overlap and where the two brands should be more distinguished. This is a common dilemma for solo entrepreneurs, who make up the majority of small business owners. I believe business owners should inject their own personalities and personal…
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    Web Ink Now

  • Why I Totally Hate Google Hangouts!

    David Meerman Scott
    30 Jul 2014 | 8:57 am
    Google Hangouts on Air make me feel stupid. I’ve agreed to do about 20 interviews via Google Hangouts on Air and every time I’ve tried to log onto one, there has been a problem. My technology failure makes me look dim-witted I don’t like that feeling one bit. In most cases, the problem is probably user error. Yep, I freely admit my failure to log in quickly is likely due to ineptitude. But in my defense, I’ve been able to master a lot of technologies, so I’d like to think there’s something that’s not intuitive enough with Google Hangouts for a dummy like me to handle. The…
  • Upgrade to Canada #social program nabs tourists from other countries

    David Meerman Scott
    28 Jul 2014 | 9:43 am
    Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day. I had an opportunity to speak with Siobhan Chretien from the Canadian Tourism Commission to learn about a terrific social experiment they conducted. Upgrade to Canada involved intercepting travelers at the Frankfurt and Lyon airports and persuading people to switch their holiday plans on the spot to visit Canada instead. People only had a few minutes to…
  • The Health Club That Tells Its Story by Exercising an Attitude

    David Meerman Scott
    24 Jul 2014 | 6:56 am
    I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the…
  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
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    One Trouser

  • Appliance Repair In Glendale Ca

    admin
    28 Jul 2014 | 3:30 pm
    There is no need to suffer during the summer when your air conditioner fails to sufficiently cool off your house. You put on t have to spend time searching for a brand-new a/c and spending a great deal of cash when a repair person can take care of the unit. Huge a/c unit are frequently augmented with a humidifier. Many individuals find that they need a humidifier to make it much easier to breathe, such as when they are unwell or are struggling with an allergy. A busted humidifier doesn t constantly have to be changed. An http://appliancerepair-pros.com/appliance-repair-glendale service can…
  • Helpful Minneapolis Mn Appliance Repair Suggestions

    admin
    26 Jul 2014 | 10:03 am
    You can conserve cash by working with an http://appliancerepair-pros.com/appliance-repair-minneapolis expert. Home appliance prices are commonly far more costly compared with repairing it. As opposed to discarding your broken-down home appliance and spraying cash on a brand-new one, it is better to very first shot to get it repaired at a less expensive expense. Fixing your device and not purchasing a new one also extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their life time. There are households that can change a fridge or…
  • Uncovering The Right Person For Cincinnati Appliance Repair

    admin
    24 Jul 2014 | 11:17 pm
    Due to the fact that you have so many Appliance Repair Pros techs to select from when you need repair finished, it is a great idea to make use of online boards, compare, and visit review websites, to learn more about each tech. You can use websites like Angie’s List, as well as other boards and online forums, to find out exactly what past consumers have to say about a business. You will discover excellent and bad scores, and can narrow down the top business, in order to ultimately hire the most certified, and the repair service staff that has the best scores and evaluations for services…
  • Appliance Repair In Tampa Recommendations Everyone Can Utilize

    admin
    24 Jul 2014 | 11:05 pm
    Professional http://appliancerepair-pros.com/appliance-repair-tampa is not only fast but also effective. Some budget-minded fellows erroneously believe that they can fix their gizmos by themselves. While this may be true to a certain extent, it can sometimes be lengthy, costlier and annoying. In case you do not have experience with fixing devices, it might take you a lot of time simply trying to see where the trouble is. You put on t really need to go with all this. The basic thing to do is to call a professional appliance repair professional and your gadget will be repaired in an instant. A…
  • Discovering The Appropriate Individual For Appliance Repair In Norfolk Va

    admin
    22 Jul 2014 | 1:39 pm
    When you pick a local Appliance Repair Norfolk company for service, you need to discover which name brands they fix. Big business will likely carry out repair work on all significant brands, so they will have the parts in stock if replacements are required. You wish to make sure they can perform the work in a prompt fashion, which they have the right parts on hand. So, before you hire a business, it is very important to learn what products they service, and also if they carry all parts on hand, for the significant name brand appliances that you own. If parts are not available, replace.
 
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    We Are Social

  • How to avoid a Twitter fail

    Sabrina Antoniou
    31 Jul 2014 | 8:07 am
    We recently contributed to an article in B&T on the notorious hashtag and Twitter fails we often see plastered across the industry press. We thought we’d share a more detailed viewpoint on terrible Tweets, together with some tips on how to avoid the downward spiral into the social pool of ridicule. Basic common sense should dictate that, in the very least, reading the hashtag before using it (see poor SuBo below) would be prudent. Just in case, here are a few more acid tests to run before your 140 characters see the light of day: 1. Research your hashtags and any new handles to ensure…
  • #LeTour: The social media story

    Arthur Feraud
    30 Jul 2014 | 8:18 am
    We’re always treated to a vast selection of sporting events over the summer, and 2014 was no exception to the rule. We’ve followed Roland Garros, Wimbledon, the World Cup and of course, the Tour de France. So, we decided to take a look at the social media highlights around this year’s race. Le Tour’s social media strategy steps up a gear The Tour de France went multi-platform on social media, using Facebook, Twitter, Instagram, Snapchat and Vine to report on 198 cyclists’ progress along the 3,664km route, making the race much more social than in previous years. The Tour de…
  • We Are Social’s Monday Mashup #222

    Nick Mulligan
    28 Jul 2014 | 7:24 am
    Mobile social users engage more with brands Mobile social users are more likely than their desktop-only equivalents to ‘like’ branded content, according to a survey of 37,000 US online adults. The study asked recipients if they liked something a company posted at least once per week; 49% of tablet users and 46% of those using smartphones said that they did, compared to 37% of desktop/PC-only users. Meanwhile, 64% of US online adults access social media through desktops/laptops, 45% on smartphones and 25% tablets. Facebook releases Q2 results Facebook released its Q2 results last…
  • Social, Digital & Mobile in the Middle East

    Simon Kemp
    24 Jul 2014 | 8:29 am
    Continuing our series of reports on the social, digital and mobile landscapes of hundreds of countries around the world, today we’re very pleased to share a report on countries in the Middle East, North Africa and Turkey. As always, we begin with a quick update on the latest global figures: If you’re looking for in-depth numbers on specific countries beyond the Middle East, North Africa and Turkey, you may want to check out these previous reports: Global APAC Europe The Americas China India The Internet in the Middle East, North Africa and Turkey As in so many other areas of life,…
  • WhatsApp overtakes Facebook Messenger

    Jason Mander
    23 Jul 2014 | 8:03 am
    GlobalWebIndex’s latest figures show that WhatsApp has now passed Facebook Messenger to become the top mobile chat app globally. But as Quack! Messenger launches in the UK – promising its users a share of ad revenue – what factors are driving the boom in mobile messaging? And what fate lies ahead for the humble SMS? Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of their key findings. In 2014, we’ve seen an important transition in the mobile messaging space: WhatsApp is now being used by 39% of the mobile internet audience, pushing Facebook Messenger…
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    tcapushnpull.com

  • 3 Tips For Better Blog Writing

    Sarah Irish
    30 Jul 2014 | 10:44 am
    Blog writing is about harnessing method and creativity to fully engage your reader. We now understand that blogs are great tools that can help your brand to: Increase traffic to your site Increase your search ranking &Engage your consumersBut, the trouble with blogs is finding that delicate balance between producing engaging and interesting content, and optimizing your SEO at the same time. Here are 3 steps to take the next time you go to write a blog.1. Grab Their attention: You only have 3-4 sentences to captivate your audience enough to convince them to continue reading your post.
  • Who’s Idea is it Anyway: Announcing Kindle Unlimited

    Sarah Irish
    18 Jul 2014 | 12:40 pm
    This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups and then turn around and pilfer those brilliant ideas. I find myself torn between being someone who works in the creative industry, and a consumer. I value a great idea, but I also (maybe selfishly) love a good consumer experience.Today, Amazon announced the launch of their new program called Kindle Unlimited. It’s exactly as it sounds, for $9.99 you get unlimited books, much like Hulu or Netflix! Sounds amazing, right? Well, that’s because it is. So…
  • Facebook Retargeting: A Love Story

    Sarah Irish
    1 Jul 2014 | 11:48 am
    I’ll be honest I am a total marketing nerd. I absolutely love it when I am sitting at my desk perusing the Internet and I am served a perfectly timed ad. One that I can’t even help but click on. It brings me joy knowing that someone, somewhere targeted that ad especially to me. And by clicking on it I am making them squeal with nerdy joy.Just the other day, I was researching doggie daycares for my furry friend. I wasn’t finding anything that I liked and I was prepared to give up. Well then, as fate would have it, I was surfing Facebook and BOOM, the.perfect.ad. was served to me. It was…
  • My Favorite Digital Things

    Sarah Irish
    27 Jun 2014 | 1:01 pm
    Look, I don’t want to pick favorites or anything but some brands just do it better. There’s been a lot going on in the social-digi-blogi-sphere as of late. Here is a round up of my top favorite digital brands right now.Best Website - Williams Sonoma: Because content marketing and blogging are so widely popular,  large ecommerce websites are finding it hard to keep up with the kind of content consumers want. Williams Sonoma is doing a great job of bringing customers in and giving them the large photos, intuitive information hierarchies and streaming content they want.Best…
  • Ice Cream Sundae, a Summer Time Analogy for Social Media

    Sarah Irish
    20 Jun 2014 | 11:55 am
    It sure is hot out and all I can think about right now is a good old fashion Ice Cream Sundae. You know what I love about Ice Cream Sundaes? I love that they can be consistent and comforting, but given the right toppings, new and exciting. As I sit here, I realize this treat and social media have a lot in common. Having engaging, consistent content is critical base for a healthy Facebook environment. But sometimes, your audience craves something a little extra, maybe some rainbow jimmies or crunch coat. This is where special campaigns come into play. Regular Content (AKA Vanilla Base): Your…
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    Social Media Network - Marketing

  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
  • Are You For Or Against: 'Right to be Forgotten' - Social Media

    11 Jul 2014 | 8:24 am
    Are you for or against: 'Right to be Forgotten'  We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a…
  • 3 Points To Remember When You Are Looking At Social Media

    4 Jul 2014 | 9:04 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity…
  • What To Post On Facebook? - Social Media

    18 Jun 2014 | 7:16 am
    Many a times am questioned as to what should the Facebook Posts be so that the Community starts to interact and the Communication between the Brand and the Community could start...First advice - a very critical one:Posts are not about bombarding sales messages. They are about 'Sharing'. This is what usually Appeals and is Useful / Beneficial to the person at Personal Level, Professional Level and or Social Level. Your Sales Message would not appeal to any of these right? So drop it!I work as Freelance Social Media Network Online…
  • How To Measure Your Social Media Efforts

    5 Jun 2014 | 8:37 am
    Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI.It is certain that while Social Media is easily available and can be networked with, it still does require investment, skill and thorough knowledge. These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource. Add to this just like any…
 
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    optimumexposure.co.uk

  • Forum Marketing – still worth if for Traffic & SEO

    Charlotte Britton
    15 Jul 2014 | 5:20 am
    Forum marketing feels like old school digital marketing as it was one of the original ways to drive visitors to a website and get inbound links. With the advent of SEO, forum marketing fell out of favour, as more web masters looked at short cuts for getting inbound links. Buying links or doing guest blog posts seems to have been the key areas where people have focused their attention to get inbound links. Short Cuts to Inbound Links With the recent updates from Google where people have been blatantly guest blogging purely for SEO purposes or buying links, people need to look at more…
  • Walking the Talk on SEO and SMM

    Charlotte Britton
    25 Jun 2014 | 9:04 am
    It’s been a while since I’ve posted. You may have thought I’d given up the ghost on this blogging malarky. Not so, I’ve been focusing on other online marketing. It’s been a busy year, after losing my sister in law after a courageous battle with cancer, we’ve headed over to near York to be closer to my older brother & his kids. On top of that, I’ve been focusing my efforts on the other two businesses that I’m involved in. So I’m back in ernest. Walking the Talk There are so many people, agencies, and companies offering social media from…
  • Hosting a Live Facebook Chat

    Charlotte Britton
    28 Jun 2013 | 1:33 am
    Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines. Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key. With the launch of reply to comments on Facebook pages a few weeks ago, this made having conversations on Facebook pages easy as people can respond to specific comments.  So what is a Facebook Chat? It’s a virtual conversation where people…
  • Social Media Interview with Sharon Cain

    Charlotte Britton
    22 Apr 2013 | 9:25 am
    In this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns. We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.  
  • OnLandscape – Walking the Talk of Social Media

    Charlotte Britton
    18 Apr 2013 | 9:54 am
    Walking the talk when it comes to social media is important as it backs up your credibility  knowledge and know-how. But it’s more than that, it is a USP. Since I started Optimum Exposure four years ago, it’s become a crowded market place with low barriers to entry. There’s so many different aspects of social, whether it’s PR, lead generation, market research, community engagement, or brand awareness. There’s then the different platforms to manage, report and measure your reach and interactions. OnLandscape was set up just over 2 years ago (in those days it was…
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    FutureComms

  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
  • The Future of Communications: Women?

    Paul Sutton
    19 Jun 2014 | 9:01 am
    It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the odd tongue-in-cheek #workingwithwomen sarcastic tweet. I may find the high-pitched and emotionally-charged environment when something exciting happens a little overwhelming at times. And the topics of conversation I’m exposed to…oh, the topics of conversation! But, for the most part, I like working with the laydeez. Yesterday…
  • Video: The Future of Communications

    Paul Sutton
    29 May 2014 | 1:37 am
    Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. Moderated by Adam Cranfield, it proved to be a fantastic taster of what’s to come on June 18th in London. If you have an interest in the future of the communications industry (and if you’re reading this I have to assume you…
  • 5 Corporate Facebook Lessons from an Indie Band [Case Study]

    Paul Sutton
    8 May 2014 | 1:54 am
    This week, rock band Embrace’s eponymously-titled new album entered the UK chart at number five. Which is quite an accomplishment for a band that sunk without trace eight years ago and whose last album, ‘This New Day’ released in 2006, really wasn’t that great. So what on earth does this have to do with PR, communications and social media? I’ve been following the band’s activity on Facebook for the last few months in the lead up to the new record, and it’s no surprise to me that it should chart so high given the way the band has gone about whipping its fans into a frenzy of…
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    Pam Marketing Nut

  • 34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast

    Pam Moore
    1 Aug 2014 | 3:41 am
    We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more. This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true. The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology in late 2012. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build…
  • Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority

    Pam Moore
    31 Jul 2014 | 3:42 am
    Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it look like a deserted island. So what is the problem? It could very well be they have a problem establishing trust. Does their…
  • How to Get Your CEO on Twitter

    Pam Moore
    29 Jul 2014 | 10:10 pm
    Do you wish you could get your CEO on Twitter? Want to get your c-suite,  stakeholders and team members to jump on the social networks? Check out my latest episode of the Social Zoom Factor podcast to hear my answer and recommendation on exactly how you should handle this challenge and question. My recommendation may surprise you! Episode Highlights Is it time to get your CEO on Twitter? The importance of a social business strategy and plan. How to get buy-in. Developing an online and Twitter persona. Humanizing your brand. Bridging the social and digital divide. Resources mentioned: …
  • Relationships are the Life Raft of Technology & Social Media Evolution

    Pam Moore
    29 Jul 2014 | 4:46 am
      We wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time. Even though you may not want to admit it, chances are you have at minimum a slight addiction to technology, shiny objects, Twitter birds and social networks of any and all flavors. If you don’t, congratulations as you are likely in the minority if you are reading this blog post and listening to this podcast! We subscribe to podcasts on iTunes and blog posts via RSS feeds. We open up our email programs via…
  • How to Build, Nurture, Grow, Sustain & Ignite Social Media Communities

    Pam Moore
    27 Jul 2014 | 11:01 pm
      How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? The truth is it takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science. Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time. Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on the…
 
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    Jessica Malnik

  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
  • Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

    Jessica Malnik
    16 Jun 2014 | 11:16 pm
    When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and Twitter- tend to perform badly for driving loads and loads of traffic to your new blog post, unless you are writing about cat videos, the latest meme, or Buzzfeed Quizzes. (Seriously, these need to end. I mean have you seen this quiz. And, this one. And oh this…
  • 5 Tips To Help You Kickstart A Brand New Blog

    Jessica Malnik
    26 May 2014 | 8:39 pm
    I have been blogging since 2009. There’s no doubt that blogging has changed a lot since then. While the tools and number of resources to help new bloggers have grown tremendously, there is no question that’s it harder to get your new blog noticed out of the crowd today. As someone who just started a new lifestyle blog a few months ago, I wanted to share five tips to help you get your new blog noticed faster. 1. Focus on setting up a solid SEO foundation for your blog. There has been a lot of talk recently about how SEO is dying. I couldn’t disagree more. SEO matters. While…
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    Smedio - Business Ideas Worth Sharing

  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
  • How to Secure Your WordPress Website and Keep It Secured

    Tracy Vides
    1 Jul 2014 | 12:40 pm
    Share on FacebookShare on TwitterE-mail How to Secure Your WordPress Website? Before we dive into that, let’s look at why anyone would want to bother with infringing the security of your WordPress website. By their own numbers, WordPress powers over 17% of all websites around the world. If you look at that number for blogs alone, it will in all probability be much higher. There are many things that make WordPress such a darling of netizens. The fact that it’s a free open source CMS, completely flexible, extremely easy to use and setup even by novices, has great SEO capabilities built…
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    ReelSEO Video Marketing

  • How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

    Carla Marshall
    31 Jul 2014 | 11:24 am
    Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.
  • Best Branded Vines of the Week: 31st July 2014

    Andy Smith
    31 Jul 2014 | 9:16 am
    Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.
  • Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success

    Contributor
    31 Jul 2014 | 8:30 am
    Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed in growing the reach of their respective YouTube channels? Unfortunately, in large part, they did not.
  • How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

    Carla Marshall
    31 Jul 2014 | 8:07 am
    In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?
  • Why is YouTube Blocking This Family Friendly Viral Video?

    Greg Jarboe
    30 Jul 2014 | 7:45 pm
    In an ironic twist, a viral video, created to promote a family-friendly community who tag potentially offensive violence in YouTube videos, and streaming TV shows and movies, has been censored itself by YouTube. Are trolls to blame? Who knows, but YouTube are painfully slow to take any action.
 
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    Social4Business

  • What to Include in Your Social Media BIOs

    Kathy Colaicovo
    19 Jul 2014 | 12:00 am
    The words you have in your Social Media BIO are one of the most important parts of your profile. Yet, it is something many people overlook when using Social Media for Business. Most BIO areas are fairly short – on average you are looking at 160 characters to use – so it has to be […] The post What to Include in Your Social Media BIOs appeared first on Social4Business. Related posts: The Top 5 Ways to Include Social Media on your Website How do You Build Your Email List of Subscribers? VA Classroom offering new Social Media Training Program
  • Facebook Redesign for Business Pages

    Kathy Colaicovo
    20 Jun 2014 | 1:00 am
    Oops, they did it Again – They played with our Page… I’m lost in the Look. Yes, Facebook did it again! I mentioned a while ago that Facebook was doing a redesign for Business Pages – Again! Well, they have pretty much rolled this out to every Facebook Business Page this week and many people […] The post Facebook Redesign for Business Pages appeared first on Social4Business. Related posts: Facebook Pages Upgrade – The New Layout Facebook Pages: How often should you post updates? Timeline For Facebook Business Pages
  • Are you Still Avoiding Social Media for your Business?

    Kathy Colaicovo
    3 Jun 2014 | 1:00 am
    So many business owners are still frustrated with the social media world. If you’re a business owner, the last thing you want is to add more to your to-do list, especially something that, for some people, seems pointless. However, if you think of “doing” social media as more of a business building tool and less […] The post Are you Still Avoiding Social Media for your Business? appeared first on Social4Business. Related posts: Which Social Media Network should your Business use? What to Say on your Social Media Channels? Planning your Social Media Content
  • New Changes to Twitter on the Way

    Kathy Colaicovo
    20 May 2014 | 1:00 am
    Some of you may have noticed a new message in your Twitter dashboard… some changes are afoot at Twitter. So, what does this mean for you? Not a lot technically. The changes are mostly layout changes and how your profile looks when people visit your page on Twitter. What is New on Twitter? Profile picture […] The post New Changes to Twitter on the Way appeared first on Social4Business. Related posts: The New, New Twitter – What can it do now? What does the new Facebook Timeline mean for Users and Business Owners Automation and Twitter
  • Top 3 Elements to Build a Profitable Email List

    Kathy Colaicovo
    13 May 2014 | 1:00 am
    “The Money is in the List.” Sorry, even if you are tired of hearing this – it is true. My experience the last 6 years has proven it – more online sales happen through your email list than anywhere else – social, website and other pieces of your online presence. Does this mean you stop […] The post Top 3 Elements to Build a Profitable Email List appeared first on Social4Business. Related posts: 5 Tips to Building a Profitable Email Marketing List How do You Build Your Email List of Subscribers? Learn to Build your Email list to increase Sales
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    Prepare 1

  • Facebook Launching Buy Button for Commerce

    Blair Evan Ball
    31 Jul 2014 | 7:52 am
    Did you know that Facebook recently poached David Marcus  from PayPal? Do you realize that Facebook is shutting down its Facebook gifts where people could buy gifts & cards? What does this really mean? Facebook wants to help other businesses sell things, so it’s done selling its own. Payments and Messenger will eventually “overlap,” Zuckerberg said.   FACEBOOK GIFTS Facebook gifts was launched in September of 2012 to compete with Amazon. It was a small online shop where Facebook users could buy small gifts and gift cards for friends. Amazon required an address from the user,…
  • [Infographic] Facebook in One Minute

    Blair Evan Ball
    25 Jul 2014 | 8:54 am
    Is Facebook part of your marketing strategy? Has the decline in organic reach affected you or your business? Do you now Pay to Play with Ads? Have you optimized your site for the mobile now that 60%+ of users now log on via their mobile device? FACEBOOK FACTS Facebook posted record earnings for the second quarter, let’s take a look. Facebook now has 1.28 Billion users. 30 Million business now have a Facebook Page. Almost 400 million use Facebook via mobile only. Twice as many people now watch videos on Facebook in their feed compared to just six months ago. 1.5 million businesses now…
  • Commonly Used Content in Social Media Marketing

    Blair Evan Ball
    23 Jul 2014 | 8:57 am
    Have you thought about your content for Social Media Marketing? Have you given consideration to a strategy that is effective? If so, do you know what that strategy is? What’s your biggest challenge in producing content? Content marketing has proven to be essential in today’s marketing world. Yet many marketers struggle to understand it or use it. Creating content – its planning, development, production and measurement – can feel like a treacherous journey into unknown territory. And it’s true; content marketing is more reminiscent of the publishing world than the advertising…
  • The Complete Guide to Instagram

    Blair Evan Ball
    18 Jul 2014 | 4:35 am
    How do you determine if Instagram is for you and your brand? Realistically can I handle another social media platform? If I can, what goals and objectives do I want to achieve? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. As many of you know Facebook bought Instagram in 2012 for $1 Billion. Instagram will remain an independently branded standalone app that’s…
  • 7 Twitter Tools to Maximize Your Productivity

    Blair Evan Ball
    15 Jul 2014 | 9:39 am
    Are you spending too much time on Social Media? Are you finding it harder and harder to keep up? Are you looking for more efficient and effective ways to reach your audience? I remember the first Tweet I read…My cat ate ____ for breakfast. Really? I love animals, but as a businessman I shunned twitter. Then my curiosity of this new technology prompted me to take a closer look. Over the years I’ve come to learn the power of Twitter. As I started out on Twitter and learning the platform, I came to enjoy it. As my followers grew, I then started to dislike it because it was taking up…
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    Leader Networks blog

  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
  • TLC for Community Managers – Tips To Avoid Burnout

    Vanessa DiMauro
    17 Jul 2014 | 11:05 am
    Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners.  It is a tough, never ending job that knows no bounds – all done through email and online communications. I doubt there are many other professions where time online is so high.   We all know the problem exists, however until the typical online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard.  My favorite insider community manager joke is “I am smiling from my wrists…
  • Social Business and the Responsive Enterprise

    Vanessa DiMauro
    7 Jul 2014 | 5:35 am
      The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here. Customers are clamoring for greater intimacy with firms they trust, to drop the veil, raise the shades, get close and personal, have a real conversation. Sadly, many customers get…
  • Social Media for Strategy-Focused Organizations

    Vanessa DiMauro
    19 Jun 2014 | 11:17 am
    By Vanessa DiMauro and Adam Zawel As social media is growing up, so is executive leadership’s understanding of how it can support or enable an organization’s strategy. My colleague Adam Zawel, community director for Palladium Group’s online community and I wrote an article about the powerful impact social can have in aligning strategy with operations. Palladium was founded by leadership giants Drs. Robert Kaplan and David Norton.  The firm helps organizations effectively and sustainably execute their strategies through the use of the Balanced Scorecard, Strategy-Focused…
  • Secrets of Great Communities And Community Managers

    Vanessa DiMauro
    12 Jun 2014 | 7:51 am
    Last week I delivered a presentation “Secrets of Great Communities and Community Mangers” at the KAConnect conference.  It was a wonderful, inspiring event for knowledge management professionals in the Architecture & Engineering (an $11B industry). Given the focus of their practice, this industry is fueled by a unique balance of structure and creativity.  The gauntlet had been dropped on helping make sense of the complexities of employing  professional collaboration to create buildings, cities and parks.  While there are many things to be said about this topic, here are 5…
 
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    The Brainchild Group

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
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    Myrland Marketing Minutes by @NancyMyrland

  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
  • General Counsel To Lawyers: “Do You Understand AFAs?”

    Nancy Myrland
    12 Jun 2014 | 10:22 pm
    Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.” Another theme that surfaced had to do with AFAs, or Alternative Fee Arrangements, often called Value Billing and a few other names depending on how you feel about them, or how they are executed. They are one of the primary topics of interest these days among law firm leaders, including lawyers, legal marketers and others in executive management, not to…
  • General Counsel: “Lawyers, Know My Business”

    Nancy Myrland
    11 Jun 2014 | 6:58 am
    Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. Not that I haven’t already given it away in my title and the graphic to your right, but watch for the theme. If you see abbreviations, please remember we are limited to 140…
  • Your LinkedIn Newsfeed: You Need To Choose What You Want To See

    Nancy Myrland
    15 May 2014 | 12:05 pm
    IT’S TIME TO TAKE CONTROL OF YOUR LINKEDIN NEWSFEED Remember when you first discovered that Facebook started deciding what you would see in your Newsfeed? Well, it is now happening on LinkedIn, too. You need to check your settings on a regular basis because the LinkedIn default might not be what you would like to see. Take a moment and watch this video I made for you so you can see exactly what to do. Did you know this was happening? Which setting will you use? If there are any other topics you would like to see me cover, please let me know in the comments below. Send to Kindle
  • Content Marketing: Can It Be Done In Your Spare Time?

    Nancy Myrland
    21 Apr 2014 | 8:13 am
    I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to produce something thoughtful about a topic that has been on your mind lately, or that is being discussed by the masses? In a recent post on pipelinetorque called Adding Value To Your Content Strategy, one line stood out among others to me: “Content…
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    ProMovieBlogger

  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
  • How to Add Open Graph & Schema Meta Data to your Website’s HTML Pages

    Rollo Tomasi
    7 May 2014 | 8:03 am
    Learning how to add Open Graph and Schema meta data to your website’s HTML pages can be done easily or over the course of a business day. We will explore both methods in this article. First things first though. You have to be made aware of what Open Graph and Schema meta data are so that you know of their importance to your website and its HTML pages. What is Open Graph? The Open Graph protocol enables developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. As an…
  • Email Newsletter Design Best Practices Infographic

    Rollo Tomasi
    23 Jan 2014 | 7:13 am
    Email Newsletter Design Best Practices Infographic. If you have a website and use Feedburner to manage your RSS feed and email subscribers (if you have activated these services), you have a newsletter. If you use Aweber, Mail Chimp, Constant Contact, etc., you definitely have a email newsletter. “A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.” Having a email newsletter does not mean that you have set it up properly or are managing it efficiently and to its maximum potential. It simply means you have an…
  • 6 Website Ad Networks: Display Advertising & Web Traffic Monetization

    Rollo Tomasi
    22 Jan 2014 | 7:19 am
    Making money online for your website through advertising networks makes web traffic monetization less strenuous. Many rely on the Google AdSense ad network but there as numerous other ad networks out there, networks more finely tuned to your demographics, site content, and monetary goals. I have written previously about the basics of making money online, in-text advertisements, picture advertisements, video advertisements, and I have spoken about other ad networks beyond Google. Now it is time to bring to your attention new ad networks that I have discovered (many from other film websites)…
 
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    Digital Pivot RSS News Feed

  • Mary Poppins Quits Her Day Job

    Jennifer Graber
    1 Aug 7615 | 6:06 am
    Summary: You clock in and spend countless hours putting in your time. Your tasks might be considered menial by some, but to you your job is important. You are fulfilling a need in a marketplace. You are contributing to the environment around you. After you put in your time you clock out, collect your paycheck...
  • How Social Media Won the World Cup

    Isaiah Reed
    1 Aug 6691 | 6:05 am
    Summary: The month-long soccer extravaganza that is the World Cup came to a close this past Sunday and has set new social media event records in the process. Over 672 million tweets were sent that related to the World Cup, which is the highest number ever for an event on Twitter. Yes, the World Cup does take place over a 32-day span, but this number is still pretty daunting regardless. That's 21 million tweets a day... And then there's Facebook. Over three BILLION interactions occurred on the social network that were related to the World Cup. It is the most-discussed sporting event in…
  • Time to Make Up Your Google+ Name

    Jessica Cherok
    1 Aug 5509 | 6:05 am
    Summary: Google is finally relenting on its absurd insistence that Google+ users use their real names. Relenting and apologizing. The original intention behind the policy of real names was meant to cut down on trolling. After all, people are less likely to act like complete jerks if their online comments can lead back to them in real life. The policy, which started in 2011, was met with a lot of backlash...
  • Social Media News Agencies Playing Role in MH17 Investigation

    Jessica Cherok
    1 Aug 2782 | 6:06 am
    Summary: In the wake of the MH17 crash (the plane shot down by pro-Russian fighters), social media may be helping investigators piece together parts of what may occurred before and after the disaster. Each side has been pointing fingers at the other, making it incredibly difficult for investigators to figure out exactly what happened. As a result, social news agencies are sifting through posts to verify claims. Social news agencies, such as Storyful and Open Newsroom...
  • Laughable Yo App Saving Lives?

    Jessica Cherok
    1 Aug 2545 | 6:05 am
    Summary: It's no secret that technology is helping to save lives, especially in times of disaster and war. In fact, the app Yo has teamed up with Red Alert, the Israeli missile alert system, to help warn citizens of incoming missiles and mortars. Yo, which was developed by an Israeli living in San Francisco...
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    Buzzom

  • Xbox One To Launch In China On September 23

    Priya
    31 Jul 2014 | 10:41 am
    Xbox One is a video game console which is developed as well as marketed by Microsoft. It is the third console within the Xbox family and is an immediate successor to Xbox 360. Xbox One was designed to be the most advanced in the gaming console industry ever. With its continuous adding of features, capabilities and contents, it has become one of the best entertainment console. Xbox One has proved to be the ideal balance of performance and power. Microsoft has announced to launch the Xbox One Gaming Console on September 23, in China. After the ban was lifted last year, this launch will make…
  • Govt expects to implement nationwide mobile number portability by March 2015

    Priya
    31 Jul 2014 | 10:37 am
    Mobile Number Portability is a service which is provided by mobile companies allowing you to be able to change over to another mobile service provider while retaining your number in the process. MNP was initially introduced in 2011 in India. Since then, till August 2013, it had already crossed the 100 million mark. Presently, one has the privilege of opting for the Mobile Number Portability staying within native circle. By the end of March 2015, the Government of India anticipates to enforce the mobile number portability all over the country. This implementation will allow customers to change…
  • 5 mobile puzzle games you probably have never heard of

    Priya
    31 Jul 2014 | 10:32 am
    All driven by the strong demand of consumers and the popularity of smartphones, there has been an excessive focus on producing creative and new innovative technologies. In this aspect the mobile games have also received an attention. Puzzle mobile games are a genre of games that emphasizes on solving puzzles. The different types of puzzles can test a number of problem solving skills including pattern recognition, logic, word completion and sequence solving. Deviating from the same old pattern of moving candies, gems or eggs, there are other challenging brain games that truly moves the…
  • 5 tips to protect your iOS device

    Priya
    31 Jul 2014 | 10:29 am
    Apple’s mobile operating system is similar for its iPod touch, iPhone, Apple TV, iPad and other devices. The IOS was originally named the iPhone OS and eventually was renamed in 2010, in order to portray the evolving support of the OS for other additional Apple devices. Our valued iPads and iPhones are not only exquisite by themselves, yet they contain our personal information and data. Thus there is a compulsive need of securing them. However the IOS7 has made it easier to secure all the devices, even if they are not in use. Although there are a few tips to be followed in order to protect…
  • How DarkMail can secure your emails

    Priya
    31 Jul 2014 | 10:27 am
    In July 2013, there were mails send to activists and journalists from the id edsnowden@lavabit.com with an invite after Edward Snowden’s arrival at Moscow. Within a month of this email circulation, Ladar Levision, the owner of Lavabit was forced to suspend the company’s operation. He had to choose between his ten years of hard work or be unethically associated with criminal activities against America. Today Levison is back in the market and his effort to secure this email is named as DarkMail. Inspite of the several encrypted messages, Levison’s DarkMail claims to be one step ahead and…
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    Sean Clark

  • 6 Online Marketing Tools We Can’t Live Without [PODCAST]

    Sean Clark
    26 Jul 2014 | 3:38 am
      Episode 40 of The Small Business Marketing Report Podcast This week we thought we’d tell you about 6 marketing tools that we use almost on a daily basis. They are not tools we have discussed before as they can be very specialist, but each offers a particular benefit or time saving you may find useful. If there are any tools that you use along these lines that you feel we may find interesting please do let us know. Here are the links to the applications mentioned in the show: FollowerWonk MozBar Raven Tools Lead Pages Pocket (Read Later, Instapaper) Bit.ly (URL shorteners) Listen…
  • Delivering Effective Customer Service On Social Media [INFOGRAPHIC]

    Sean Clark
    19 Jul 2014 | 3:39 am
    Has your company got what it takes to do social media well? Whilst many companies believe they do a good job of managing their social media presence, 92% of consumers disagree. With 80% of enquiries going unanswered some brands are not living up to customer expectation. Just Being There Is Not Enough To just have a presence on Twitter or Facebook is not good enough, your business to be committed to taking part in the conversation. That means being ready to reply to questions when they get asked, regardless of the channel your customer chooses to use. Monitor The Social Web Tools like…
  • A Guide To Starting A Podcast For Your Business [PODCAST]

    Sean Clark
    12 Jul 2014 | 3:40 am
    The Small Business Marketing Report Episode 39 of The Small Business Marketing Report Podcast This episode is a podcast all about podcasting, and how you can start one for your business. Once you are over the technical hurdles, podcasting can be a fantastic promotional tool that raises you above your competition. Podcasting allows you to become your own media publisher with a platform you control at very low cost. Follow our guide and you could soon be rubbing shoulders with some of the best media brands in the world on iTunes and other podcast outlets. Here are the links to some of the…
  • How To Use Webinars To Promote Your Business [PODCAST]

    Sean Clark
    28 Jun 2014 | 11:21 am
    The Small Business Marketing Report Episode 38 of The Small Business Marketing Report Podcast Most of us are familiar with sales presentations and seminars in an offline environment, but the online equivalent, webinars, can be just as powerful. In this episode we discuss how Robert uses webinars both as a promotional tool and as a product in themselves. Webinars also provide a great way to build authority and provide a method for time efficient customer support. Links to resources mentioned in the podcast: GotoWebinar Google Hangouts AnyMeeting Hootsuite University Raven Tools Webinars…
  • The First 6 Steps For Marketing A Website [PODCAST]

    Sean Clark
    14 Jun 2014 | 7:32 am
    The Small Business Marketing Report Episode 37 of The Small Business Marketing Report Podcast When it comes to marketing a website many businesses go about it in a haphazard manner. They’ll build the website, put some random marketing element in place and only then consider how they measure its effectiveness. Sean and Robert discuss the 6 steps you should follow when it comes to marketing your website. All the way from the initial setup through to the individual marketing elements and the order you should implement them. Analytics Data Capture Pay Per Click Advertising Email Marketing…
 
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    L2: Business Intelligence for Digital

  • Yoox’s WeChat Expansion: Q&A with Clement Kwan

    Homa Zaryouni
    31 Jul 2014 | 3:15 pm
    Online retailer Yoox recently joined the handful of luxury retailers that have started to create an official presence on WeChat. This week, Yoox opened up a WeChat account specifically for U.S. and Italian users, and revamped its Chinese account. L2’s Intelligence Report: Social Platforms found that WeChat’s user base grew 500% between January 2012 and January 2013, from 50 million users to 300 million. At the time of the report release, 19.8% of brands were present on WeChat. In this interview, Yoox Corp (U.S. division of Yoox Group) President Clement Kwan said he believed even more…
  • Best in Store Locators: Benefit Cosmetics

    Homa Zaryouni
    31 Jul 2014 | 12:58 pm
    L2’s Intelligence Report: Mobile & Tablet finds that 93% percent of brands have a store locator on their mobile site. Benefit Cosmetics, however, takes the store locator to a new level by extending it to department stores and Sephoras that carry its products. Additionally, Benefit is one of the 24% of brands in L2′s Intelligence Report: Omnichannel Retail study that allows customers to book in-store services online. Benefit is also ahead of many retailers in the store location features it offers. For example, it displays all initial results on a map, a feature in just 26% of…
  • Why Ship From Store?

    Homa Zaryouni
    31 Jul 2014 | 8:21 am
    Retailers’ brick-and-mortar footprint is their armor against online retailers such as Amazon. One of the ways they can leverage their stores is using them as fulfillment centers for online orders. Amazon plans to build close to ten new warehouses near major U.S. cities in 2014 and 2015 to cut shipping times. Many retailers already have stores in residential areas that can double as warehouses, where they can ship from in less time and at a lower cost.   Nordstrom, Walmart, and Macy’s adopted ship-from-store earlier than most retailers (in 2009, 2011 and 2012 respectively) and their…
  • Retailers Don’t Connect Preference and Inventory

    Homa Zaryouni
    30 Jul 2014 | 2:11 pm
    In a previous post, we mentioned the importance of retailers making their in-store inventory visible online. L2’s Intelligence Report: Omnichannel Retail finds that just 18% of consumers visit a store in the absence of an in-store inventory viewing tool online, compared to 42% when they find their desired item marked as available. But not only are brands slow in launching in-store inventory visibility online, those who do add the feature are not integrating it with other digital tools. Best Buy, Crate & Barrel, Home Depot, Sears, and Walmart were the only brands in the study that used…
  • Showrooming Becomes Webrooming

    Homa Zaryouni
    30 Jul 2014 | 8:22 am
    Since 2012, retailers have lost sleep over the showrooming phenomenon or customers browsing products in-store and purchasing online (often) at a lower price. But data suggest consumers are now more prone to webrooming, or researching products online before going to the store. The percentage of digitally influenced sales has more than doubled since 2012, from 14% to 36% in 2013. Mobile influenced sales have exploded even more dramatically, from $159 billion in 2012 to $593 billion in 2013. By September 2014, 50% of sales will be influenced by digital, but most retailers lack the skills and…
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    CKSyme Media Group

  • How Big Brands Build Social Media Engagement

    Chris Syme
    23 Jul 2014 | 5:50 am
    We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to […] The post How Big Brands Build Social Media Engagement appeared first on CKSyme Media Group.
  • Millennials Expect A Consistent Brand Experience

    Chris Syme
    16 Jul 2014 | 4:21 am
    It’s been said that trust is built with consistency. By now we all know that today’s internet user expects an optimized experience wherever they virtually go. But is your optimized experience consistent? A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they […] The post Millennials Expect A Consistent Brand Experience appeared first on CKSyme Media Group.
  • What Student-Athletes Need to Know About Cyber Harassment

    Chris Syme
    8 Jul 2014 | 5:40 am
    One in five college students report they have been bullied, stalked, or harassed online , with some studies estimating as high as 34 percent (Baldasare, Bauman, Goldman & Robie, 2012).  A recent study reported that over 70 percent of their college student respondents indicated a desire for prevention education targeted at online safety.  Yet  only […] The post What Student-Athletes Need to Know About Cyber Harassment appeared first on CKSyme Media Group.
  • How To Target An Audience With Facebook Ads

    Chris Syme
    5 Jul 2014 | 6:20 pm
    A big thanks to Mari Smith for the heads up on this great infographic put together by Qwaya on how to target an audience with Facebook ads. If you haven’t taken a look lately at how laser-like Facebook ad targeting is and what the various options are, it’s time to take a closer look. The post How To Target An Audience With Facebook Ads appeared first on CKSyme Media Group.
  • What Students Need To Know About Social Media Personal Branding

    Chris Syme
    30 Jun 2014 | 4:41 am
    The University of Indiana set a precedent recently with the announcement of a comprehensive Student-Athlete Bill of Rights.  The first of its kind, the document lays out a list of benefits to incoming athletes that includes a “lifetime degree guarantee,” medical and health services, academic services, and even specialized social media training. As schools seek […] The post What Students Need To Know About Social Media Personal Branding appeared first on CKSyme Media Group.
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    Digital Diva

  • Architect Hair’s new hair chalk service (Headingley, Leeds)

    Digital Diva
    29 Jul 2014 | 2:51 pm
    I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself. With this in mind, I thought Architect Hair’s idea of offering to apply the hair chalk for a great price (£10+ depending on how much hair you have – because I have I lot of hair, it would have been £20*) was an absolutely…
  • Where does time go?!

    Digital Diva
    28 Jul 2014 | 2:51 pm
    I haven’t been blogging a lot lately….life has been very busy with lots of work and lots of play. All good excuses for not blogging….living life…..but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? We’ve been busy working lots…but also having lots of fun. Here’s a few of the things we’ve been up to: Le Mans &…
  • Battle of the Nations: Leeds is the ideal place for a weekend break

    Digital Diva
    1 Jul 2014 | 3:16 pm
    I consider myself a Leeds girl. I’ve been a Leeds girl for the past eleven years when I moved here, falling in love with the city that is big enough to offer lots of choice and opportunities…..but is compact enough not to make me feel like an ant. The Hotel Reservation Service challenged me to tell you all why I think Leeds is the best place to spend the weekend – why it’s waaaaay better than all the other places in the UK. Easy! Here’s the ideal weekend break in Leeds (nay….the UK!), according to moi: My morning would start off with… A wander…
  • Win a good night’s sleep with Time4Sleep

    Digital Diva
    30 Jun 2014 | 5:08 am
    Sleep, that cruel mistress. It’s great when you’re getting lots of sleep…you feel on top of the world! When sleep eludes you…well, it’s just a…nightmare! (sorry) I’m a girl who needs her sleep. If I don’t get it I’m cranky, I can’t concentrate at work, my memory fails me and I’m hungrier. My tips to ensure I get a good night’s sleep are usually to make sure my bedroom is as dark as possible (I’ve got black-out blinds but I use an eye mask if I’m away), have something nice smelling nearby (lavender is great, as…
  • Weekend in the Yorkshire Dales: Ingleton Falls

    Digital Diva
    29 Jun 2014 | 11:30 pm
    I’ve been trying to be more active recently….walking, running, that sorta thing. My husband takes a bit of coaxing into walking (he views it as a means to getting somewhere…not as a pleasure) and so I booked a weekend away in the Yorkshire Dales where we were get some good walking in….but the reward for him was he got to see some waterfalls (he loves them). We stayed a few nights at a B&B called Halsteads Barn in Bentham, which I wholeheartedly recommend. Janet who runs the B&B is a fantastic cook and spoiled us rotten. When she brought out a chilled bottle of…
 
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    Jan Wong, Malaysia

  • Productivity Hack: Opportunities vs Time Sinks

    Jan Wong
    15 Jul 2014 | 7:32 pm
    I don’t know about you but I really dislike time sinks. You know, the stuff you do everyday that takes a chunk of time off your schedule and yet leaves you unproductive and at the end of the day, you never really accomplished what you’ve set out to do for the day. For me, it is things like checking and responding to emails, attending long meetings and administrative work. While some of these tasks can be delegated but in a startup environment, there are many things you can’t just delegate entirely. The team relies on you for support and vision and it’s your role to…
  • Getting a Job: How to Maintain An Employer-Friendly Social Profile

    Jan Wong
    14 May 2014 | 6:30 pm
    Most of us have Facebook accounts and it is clear that Facebook has been the place for many to post up their lives (sometimes mindlessly) onto the social network giant – which leads to a common problem among job seeking graduates – the need to set their accounts on “private” just to escape from prying eyes. Of course, your reason may be less complicated than that but this leads to a bigger problem. Believe it or not, many employers today will look you up on social media platforms or via a simple Google search. With your profiles set on private, you are more likely to…
  • 10 Common Mistakes at a Job Interview

    Jan Wong
    7 May 2014 | 4:30 pm
    The past few weeks has been a gruelling yet exciting one for me. One of my ventures, OpenMinds went through a time where we needed to expand our workforce to cater to the exciting (and growing) demands of our clients. Being myself, I take pride in every team member added to the OpenMinds family. I take time to ensure that I meet every candidate that passes through our door to see if they are a right fit. Sad to say more often than not, it has been a disappointment. Don’t get me wrong now. I’m not saying that they are not qualified for the job. In fact, all of them are. But many…
  • The Death of Facebook Promotional Apps?

    Jan Wong
    28 Aug 2013 | 2:27 am
    You’ve heard it, Facebook recently made it clear that running contests and promotions on brand pages is now legal. The once strictly regulated rule is now demolished, leaving social media marketers plenty of room to explore new possibilities WITHOUT the need of a Facebook promotional app. To put it simple, brands will no longer need to spend on Facebook contest apps such as Binkd or Wildfire as they can now run simple contests such as sweepstakes or giveaways as they please. Hurray for the budget conscious! Does this mean that Facebook promotional apps will now be irrelevant? Not quite.
  • Brand Focus #13: Maximizing Search Engine Optimization Offline [Hong Leong Bank Malaysia]

    Jan Wong
    25 Jun 2013 | 4:30 pm
    Search engine optimization (SEO) has always been key to many including myself. It really is a no-brainer as almost every brand, business or individual would want to be easily searchable across major search engines to stand out from their competition online. However, can SEO benefit OFFLINE marketing efforts? Definitely. And one reason why SEO can be equally powerful offline is that it demands attention and can potentially increases your credibility curve even if you are new to the industry. Take for example this advertising campaign by Hong Leong Bank Malaysia I spotted in a shopping mall on…
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in July

    Cheryl
    1 Aug 2014 | 7:41 am
    Yesterday I discovered the text art accompaniment to a CSI Caruso one-liner. BUT MY BLOG KEEPS BREAKING THE @$%#^$ CHARACTER IN THE LITTLE SQUARE SUNGLASSES SO THIS IS A SCREENSHOT. YEEEEAAAHHHHHHHH! Shit I wrote other places: 614 Magazine: Dazed and Infused 614 Magazine: Brownie Points Drink Up Columbus: Columbus is about to get Cray Drink Up Columbus: This is your beard. This is your beard on hops. Drink Up Columbus: California wine with Columbus roots-Zanon Zinfandel Drink Up Columbus: Drunk Brunch-The Table Drink Up Columbus: Happy hour drink AND food deals in Columbus Shit that happened…
  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
  • Shit I Did in June

    Cheryl
    27 Jun 2014 | 7:52 am
    So, uh, earlier this month Wendy’s mailed me this big box filled with rose petals, my name in a heart-shaped picture frame, a walkman, and a mixtape of pretzel love songs. Two things. First, where the hell did Wendy’s procure a bunch of Walkmans in 2014?! And second — am… am I now “going steady” with Wendy’s? Shit I wrote here: Gwynnie Bee review My recipe for a fun party Things I’m loving lately An ode to cans (
  • Gwynnie Bee

    Cheryl
    12 Jun 2014 | 8:33 am
    I do not like shopping. Don’t get me wrong, I like new clothes, but I do not want to look for them, or try them on, and I definitely don’t want to be anywhere near a mall. So after seeing a Facebook ad for the bajillionth time for a free trial at Gwynnie Bee (referral link), a Netflix-for-clothes type service for sizes 10 and up, I decided to give it a go. The site has thousands of items, from dresses and denim to skirts and tops, boasting designer labels. You go through and add clothing items you like to your “closet,” and then Gwynnie Bee sends you a number of those…
  • My recipe for a fun party

    Cheryl
    6 Jun 2014 | 6:52 am
    Last Thursday I celebrated three years of running the booze news blog Drink Up Columbus by throwing a big party at Strongwater Food & Spirits for my friends and 500 of my closest strangers. Seriously, I have no idea who most of the people were at the event – which is awesome. It’s exciting to see your hard work reaching people beyond your own circle. Here’s my recipe for a fun party. All of these photos were taken by The Pink Woobie – thanks again, Chrissy. (Oh, and recipe ingredient #1: great photos to share later!) Decor I bought what was intended to be a bridal…
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    Voices of the Past

  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
  • Strategy Kit: Goals, Objectives and Tactics for #DigitalHeritage Outreach Planning

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    2 Feb 2014 | 3:45 pm
    The pervasiveness of online tools makes engagement ever easier, and as a result, a less meaningful measure of influence. Conversely, planning for digital communications is often an uncomfortable and intensive process that results in more effective online initiatives by clarifying audiences and expectations. Based on my presentation at the 2013 Society for Historical Archaeology Conference, the following media will illustrate effective strategic planning approaches for organizations that seek to advocate for heritage resources through the web. Methods examined will include the development of…
  • RSS and Aggregation: The web you want, where you want it

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    10 Jan 2014 | 9:16 pm
    We’re all hearing stories about how newspapers are obsolete and print is dead. But what’s taking their place? After, all the big attraction of newspapers is their scannability. We humans have become accustomed to absorbing a world of timely knowledge, at a glance. At the dawn of social media,  RSS (or really simple syndication) was THE way to monitor new content. It still has real value for those curating content for others in a specific niche. To put it in a nutshell, RSS solutions bring the web to you, your way. No clicking. No searching. No fancy formatting. Very little ad…
 
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    Social Media Blog

  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
  • Social Business Trends 2014

    25 Apr 2014 | 7:37 am
    The average Internet user spends around two hours a day engaged on social media channels. By leveraging various social and digital channels possibilities and opportunitiues can increase business value, brand perception and profitability
  • How to use colour in your social media strategy

    4 Apr 2014 | 3:05 am
  • Social Media Post-Click Through Engagement

    31 Mar 2014 | 3:18 pm
    Attaining high quality traffic that converts is more valuable than attaining low quantity of traffic that does not! Recent data released by Shareaholic highlights that the post-click (click through) engagement levels attained from YouTube are higher (on average) than that of other social networks. This may be surprising at first however when someone views a video they are often able to attain a snapshot of company, the services they provide and the company ethos. Furthermore a level of trust can be built up whilst watching the video. Watching a video can help captivate the viewer and reduce…
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    Blog - Digital Jungle

  • Insights: How Chinese Perceive Foreign Brands

    28 Jul 2014 | 7:04 pm
    Every marketer will tell you to adapt your strategy to your target market in order to break into it effectively. When it comes to China, the sheer number of differences makes this market truly unique. Everyone is aware of the…
  • Why Develop a Mobile-Optimized Website

    28 Jul 2014 | 7:00 pm
    In June 2010, about 420 million Chinese people were using the internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say that many Chinese consumers went from using the phone to using…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
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    Hypertext

  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
  • Redefining Digital Marketing: An Approach to Solving Business Problems

    Julian Chow
    23 Jun 2014 | 7:00 am
    Step into most marketing departments and agencies here today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing. Some would even have won awards for creative digital campaigns, executed brilliantly to bring greater exposure or engagement for the brand. From Communications Channel to Business Transformation But this approach to digital marketing is to me still a channel-based approach. Communicators have ingrained this channel-based thinking for years now. Previously, it was offline channels such as print, TV, radio,…
  • The Many Hats of a PR Pro

    Barron Rosborough
    18 Jun 2014 | 11:44 am
    “In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.” (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back at one common junction; the client. Throughout my own relatively short stint as a PR professional, I’ve had to prioritize different skills with each new position. In my very first PR…
  • Six Takeaways from the 2014 Internet Trends Report

    Julian Chow
    4 Jun 2014 | 3:19 pm
    Mary Meeker of famous Venture Capitalist Firm Kleiner Perkins Caufield Byers has just revealed her 2014 version of the Internet Trends Report – highlighting some of the key areas to look out for in the coming years. As communications professionals, there are some findings which we would be wise to pay attention to from this report, as it would have implications on how the discipline evolves. Some of the findings which resonated with me are: Print and broadcast advertising spend is over-indexed vs. the time consumers spend on those mediums, whilst digital and mobile advertising spend is…
 
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    Sprout Social

  • See How Twilio Engages a Diverse Audience on Social

    Elizabeth Harper
    1 Aug 2014 | 8:09 am
    Cloud communication company Twilio helps its users build intelligent communications systems, whether that means setting up a great phone support system or adding SMS capability to an online application. But to communicate with its customers across social channels — and reach new potential customers — Twilio has to balance the diverse needs of its userbase, which includes both business executives and tech-savvy developers. How does the company manage to hit both targets? It’s about finding the right social networks to address the different individuals who are interested in Twilio,…
  • Check Out These Twitter Promoted Trends Success Stories

    Jennifer Beese
    31 Jul 2014 | 1:25 pm
    Since their launch nearly four years ago, Promoted Trends on Twitter have helped marketers position themselves at the top of the trend list for 24-hour windows. As such, Promoted Trends have become perfect for brands looking to kickstart a conversation, launch products, or run major campaigns. Twitter’s 2013 study found that exposure to Promoted Trends turned Twitter members into brand advocates, making them more likely to speak positively about a brand and retweet its messaging. And while the greatest lift in brand mentions occurred the day the ad unit ran, advertisers were still…
  • What Advertisers Are Hoping for From Instagram Ads

    Anna Washenko
    30 Jul 2014 | 12:03 pm
    Social media networks have been hard pressed to find consistent business models that will make their investors and their members happy. For many, advertising has proven itself the path of choice. It secures interest from businesses. From Twitter to Tumblr, just about every network has experimented with various types of ads. Instagram is one of the last to walk down the advertising road, and it is doing so methodically. For now, only a small number of hand-picked partners have been selected to run sponsored photos on the network. Based on what we’re seeing from those brands, what can we…
  • The Denny’s Social Strategy Is Weird, But That Pays Off

    Elizabeth Harper
    29 Jul 2014 | 11:41 am
    When we build social networking plans, we tend to think terms of corporate branding and strategy that meshes with our marketing plans. As a result, our thinking is often very “corporate” — and that’s not always a good thing. Social marketplaces are crowded with businesses, which means you have to do something special to stand out and make potential fans want to follow you, talk about you, and share your content. Worse still, an overly corporate online voice can alienate the very fans you wish to court with messaging that’s stiff and formal. How’s a social…
  • Sprout’s Carolyn Breit on the Importance of Customer Care

    Anna Washenko
    29 Jul 2014 | 8:54 am
    After working a support job right out of college, Carolyn Breit didn’t think she’d ever wind up back in that field. But then she signed up to participate in Grub With Us, a service that offered people a chance to make new friends over a meal. At one of those dinners, Carolyn met a Sprout Social employee who told her about the startup and mentioned that it had an open position that she might like. Carolyn applied and started the job as a customer support manager in May 2011. She’s been with Sprout ever since, and in that time, she has not only watched the tool evolve, but helped a…
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    Carrot Communications

  • PR: it takes all sorts

    Gemma Storey
    1 Aug 2014 | 6:51 am
    Having just read Rebecca Reid’s experience of working for an unnamed public relations firm, I feel the need to give her points some consideration. First, it kind of goes without saying that the Telegraph article describes her experience, and that just because other people’s experiences may be different, it doesn’t invalidate her own. (Second, I really want to know which PR agency this was, but then I am very nosey.) Look, PR isn’t for everyone, but not all PR agencies are the same. Whom do you serve? You have your huge, multi-national conglomerates that seem to work across every…
  • Mindfulness at work: five ways it can help

    Gemma Storey
    16 Jul 2014 | 12:30 am
    Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help marines control stress. “Mindfulness is about managing the monkey mind.” (Rasmus Hougaard) Stopping us from continually pinging back and forth from one thought to another, from one task to another – even if it’s just switching between…
  • The slow death of productivity: work smarter, not harder

    Gemma Storey
    17 Jun 2014 | 8:32 am
    Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this feeling of busyness often leads to the death of productivity. 1. Letter trays I am firmly of the belief that letter trays were invented by a person fully intent on destroying my last vestige of organisational zeal. That’s why my triple stack of Satan’s desk equipment is now…
  • Anatomy of a crisis: LA Clippers

    Gemma Storey
    12 Jun 2014 | 6:57 am
    It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted a photo of herself with Magic Johnson on Instagram). A four-day crisis for the LA Clippers brand 26th April When celebrity news site, TMZ, reported racist remarks made by a the owner of an NBA team – and posted the audio recording to prove its allegations, it…
  • What can brands learn from the #nomakeupselfie campaign?

    Gemma Storey
    21 Mar 2014 | 4:29 am
    You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with regular social media users, rather than a brand or charity. Participants upload a selfie of themselves – make-up free – and encourage people to text ‘beat’ to donate £3 to Cancer Research UK. The charity, which admitted that it wasn’t the creator of the campaign (but…
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    socialmouths

  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    Francisco Rosales
    16 Jul 2014 | 9:42 am
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly. Just so you know, the post includes an infographic and a video courtesy of Mention at the bottom.
  • Video in Email? Here is What You Need to Know

    Francisco Rosales
    8 Jul 2014 | 8:35 am
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement storytelling in your content strategy. On the other hand, we have email, still the most effective communication vehicle to date and probably the biggest driver of ROI. The question now is, should you use video in your email marketing campaigns? Why you should consider using video in emails According to research conducted by Email Monks and…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
  • Begin Your Fall & Winter Planning This Summer

    David Chism
    10 Jul 2014 | 6:21 am
    This has been one of the busiest summer seasons for most of my painting and remodeling clients in over 5 years. That is a great thing, to be busy, right? The only problem with being busy is that the marketing plan begins to become a thing of the past. Planning for the fall and winter is also the furthest thing from anyone’s mind. Yet, July and August are perhaps the two best months to really begin thinking and planning for the slower seasons. You know they are coming. It happens every year.  So a few quick tips:  Create an event and do not move it: This is an important event that…
  • Are Your Blogs Boring?

    David Chism
    20 Jun 2014 | 5:50 am
    Blogs Are Not Dead The majority of the contractor websites I see today have a blog. Many of these blogs are not active. I’ll see just a few post for awhile and then nothing for months. I understand this problem as it is very difficult to keep up on a blog. Typically a business owner is asking himself things like:  What should I write about? Will people read my content? Will they even care that I have a blog? Will it drive more traffic? Will it bring me more work? All are good questions to ask, but perhaps one of the best questions to ask is this, “Are my blogs boring?”…
  • 3 Important Words To Understand in Your Business

    David Chism
    21 May 2014 | 6:08 am
    Marketing, Advertising & Branding Three words, or terminologies, are kicked around often in the mind of many small business owners when it comes to growing one’s business: marketing, advertising & branding. Many times branding and advertising are combined into the one word, “marketing.” So when one thinks of branding, he is thinking “marketing.” Or another might say, “I need to do some advertising”, he typically is thinking, “I need to market my business”. These important terminologies are actually quite different from each other…
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    Eli Rose Social Media

  • Your Curated Awesome for 8.1.14

    LizJostes
    1 Aug 2014 | 4:00 am
    Ready or not, August is here! I feel like I’ve finally gotten used to writing “2014″ on checks, yet we’re already in the 8th month. So before that 2014 becomes 2015, let’s get to this week’s Curated Awesome! This is What a Twitter Guide Would Look Like if Dr. Seuss Wrote It Lessons from the Lorax: Learn all about Twitter in rhymes! Facebook is Killing Messaging in its Main Mobile App and Pushing Facebook Messenger Not really sure what’s so wrong with keeping this functionality within the current app, but soon if you want to send a message,…
  • Steady Demand Google+ Audit Tool

    LizJostes
    30 Jul 2014 | 4:00 am
    If you’d like a quick analysis of your current Google+ business page presence and posted updates, Steady Demand will deliver exactly that. A free tool, Steady Demand requires you to simply copy and paste your Google+ page URL into the field, and click the “Test” button. Then, simply scroll down to see your results. Steady Demand evaluates things like ensuring your website URL is part of your Google+ profile, that a connection has been made between your website and your profile page, and if you’ve correctly setup the Rel=Publisher markup. Steady Demand does note that…
  • Offering Discounts Needs to be Strategic

    KristinZaslavsky
    28 Jul 2014 | 4:00 am
    This year, I’m working diligently to decorate my home. Many of you likely believe that sentence should say redecorate my home, but that means I would have had to have mindfully decorated it at some point in the past. Now that it is the end of July, I have made a lot of progress decorating this house and almost – almost – have come to enjoy it. But, decorating an entire house is a balancing act. Not only must everything match and fit your style, it must also be something you actually need AND be on budget. Which is why I’d never undergone this endeavor in full before.
  • Your Curated Awesome for 7.25.14

    KristinZaslavsky
    25 Jul 2014 | 4:00 am
    This week has been incredibly productive and has flown by so quickly we almost forgot today’s roundup. Now, now. We’d never actually forget anything. Let’s dive right into this week’s curated awesome, shall we? Are you too pushy or a pushover? If you’re negotiating, it’s unlikely that you know how you come off to others. Pay close attention to whether or not you are being too pushy or a pushover – it can make a big difference when it comes to actually making the sales. How introverts can power through networking events Networking can be a real drag for introverts. If you’re an…
  • Judging Your Customers: More Lessons in Perception

    KristinZaslavsky
    23 Jul 2014 | 4:00 am
    On a recent trip back to Chicago, we stopped at a nature center I’d loved as a child. I love the opportunity to get outdoors when I can and was eager to see how they’d renovated the space. As we approached the entrance, I was struck by a sign in the window that said simply “Please watch your children“. I’ve visited many places in my life, both geared towards children and geared towards adult, and couldn’t recall ever seeing a sign like this. I initially brushed it off as a reminder, likely encouraged by past issues, and proceeded in the door. From there…
 
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    Ari Herzog's Blog

  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
  • How Dare We Take It For Granted

    Ari Herzog
    22 Jul 2014 | 12:56 pm
    We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesBut It Is Not Mundane, Meg!Rethinking Blog Comments AgainThe Swinging Desk 
  • July 17: Turning a New Twitter Leaf

    Ari Herzog
    17 Jul 2014 | 10:08 am
    July 17, 2014 was the day when I scrolled through the people I was following on Twitter and realized they were a mix of political people, cultural people, social builders, influencers, tomorrow’s leaders, and others. It was the day when I observed I curate numerous public and private lists (such as the above links), mostly to lurk and learn, but most of the people I was following were not on a list. It was the day when I realized maybe 1% of the people I was following were not following me back — and the other 99% rarely tweeted to me or mentioned me. I wondered why I followed…
  • It Is Hard Saying No

    Ari Herzog
    23 Jun 2014 | 10:27 am
    Yes, I want to do this. Yes, I want to do that too. Yes, I will volunteer for you. Yes, I have space and will take that off your hands. Yes, I will take that too. Yes, I will read that. Yes, I will watch that. Yes, I will yes I will yes I will yes I will. Yes. I am tired of saying yes. I am wearing too many hats. I have too many roles, most of which I chose to do. I own too much stuff. I have too much in my head. I this, I that. It is a burden. It is hard to say no. I am relearning the word. I am letting go of possessions, habits, even people. I am focusing my attention on passions and…
  • But It Is Not Mundane, Meg!

    Ari Herzog
    20 Jun 2014 | 9:26 am
    She thought I’d be bored. She tried telling me my workload would be the same every day. I suppose she wanted me to agree. I didn’t yield from my passion for the job. I had already met with the chief of staff and the deputy chief of staff. Meg was a project manager and part of the executive secretariat in the Governor’s economic development office. I knew the three of them would later talk about me before any recommendation to the Secretary himself. “But it is not mundane, Meg!” I said during that 2004 interview. “This would be my first job in state…
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    Oman Collective Intelligence - MPiRe

  • Dar El Ezz scores 50k+ Facebook fans

    27 Jul 2014 | 9:55 pm
    The recently inaugurated Dar El Ezz dining complex in Nizwa has reached a staggering 50,000+ fans on Facebook in just a few weeks.The page was created on April 17th 2014 and, as publicly stated by one of Dar El Ezz Senior Managers on his personal profile, started ‘going Viral’ even before the complex was inaugurated. Awesome, isn't it? As days went by more and more people became fans of this extraordinary page, in fact, all of you reading are probably fans too. The complex opened its doors to the public on May 15th 2014 and since then the page was only…
  • Queen Elizabeth II photobombs selfie!

    24 Jul 2014 | 8:52 am
    The two Australian hockey players could not believe their eyes when they saw that their selfie taken during the Commonwealth Games in Great Britain was photobombed by Queen Elizabeth II.Photobombing, I just learnt, is when a photograph is spoiled by the unexpected appearance of an unintended subject in the camera's field of view as the picture was taken. Awesome photobombing Her Majesty!
  • Social Celebrities - Nicholla Henderson Hall

    17 Jul 2014 | 1:26 am
    Nicholla is very well known for several of her Facebook groups in Oman, Muscat Where Can I Find above all. I’m glad Nicholla agreed to share her experiences with us, here it follows:I'm a mompreneur, who loves social media and podcasting.  I'm a Business studies graduate and a chartered marketer. The last 5 years of my life has probably been the catapult to my career which everyone wishes started when they left Uni.  Mine started 8 years in.  I've brought people and communities together to share knowledge through social media and now I'm creating conversations in communities…
  • Pope Francis’ Facebook page hacked by Islam supporters

    7 Jul 2014 | 10:45 pm
    Pope Francis and his fans could not believe their eyes when Sunday morning they found several blasphemous posts in Arabic (but also in Italian and English), and photos, on the timeline of a very popular Facebook page dedicated to the Pope. The page is not his official page, the only social network used by the Pope is Twitter, but it has more than 1.3 million fans from all over the world.The page got shortly back into the hands of its owners who said that they will look into ways in which to prevent offensive or inappropriate messages and other such material from being posted on the Pope's…
  • Social Celebrities - Neal Bowden

    5 Jul 2014 | 7:06 am
    Being a radio presenter at Merge 104.8 Neal is already a celebrity. He’s been providing great entertainment to all fans and listeners since coming on board, definitely a great addition to the team. You might think it’s an easy job but constantly finding new content to keep people with different background and cultures happy is not easy task. Here is what Neal shared with us:I've been in Oman for just under 2 years. Originally from the UK, I’m no stranger to the region having spent 11 years in the Middle East.I work in the media and worked in radio since…
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    Arekibo

  • Digital risk officers and security – what to expect in organisations of the future

    Carmel Doyle
    15 Jul 2014 | 5:22 am
    Digital risk officers could be soon coming to an organisation near you, that’s if new analysis from Gartner is to be believed. According to the research and advisory firm, with the rise of digital business innovation, 2015 will be the year that digital risk officers (DRO) will come to the fore in large firms operating in the digital space. Could we be in the midst of a disruption of the traditional security officer role? With companies striving to keep apace with the evolution of all things digital, the Gartner analysis also suggests that more than half of CEOs will have a senior…
  • M&S admits its revamped website has impacted sales – how could this have been avoided?

    Carmel Doyle
    8 Jul 2014 | 9:00 am
    Retailer Marks & Spencer (M&S) has conceded that its new website could be to blame for declining sales of general merchandise over the past three months, following the release of its Trading Results. Could this have been avoided, however, with better strategic planning especially around user experience (UX) and pre-launch usability testing? The multi-channel retailer has posted its latest Trading Statement in which M&S chief executive Marc Bolland admitted that the new M&S.com website, which went live in mid-February of this year, has caused issues. “We have seen a…
  • Facebook: how to lose friends and alienate people … time for a new social media era?

    Carmel Doyle
    2 Jul 2014 | 9:12 am
    Facebook COO Sheryl Sandberg has today apologised on behalf of the social network for the recently revealed ‘emotion manipulation’ study undertaken on the platform in 2012 amongst some 700,000 unsuspecting users. How has the digital world been reacting, and what about some of the latest kids hitting the social media scene … Are we in the midst of an entirely new era for online communication? The Facebook story has been well told by now, following the publication of a study in the PNAS Journal. Here’s a round-up, however. Facebook researchers, led by data scientist Adam…
  • Intranets, employees and digital workplaces: the value of factoring in mobile

    Carmel Doyle
    2 Jul 2014 | 3:53 am
    With companies increasingly recognising the value of ‘personalising’ their intranets, mobile-optimised employee platforms are also starting to catch-on as a means of raising engagement levels, especially as orgnaisations become more diverse, digital and dispersed. That’s according to a new report on intranets, released by the user experience (UX) consulting firm Nielsen Norman Group. The Intranet Portals: UX Design Experience from Real-Life Projects report, an updated fifth edition, is the result of Nielsen Norman’s analysis of intranet portals from 16 organisations spanning…
  • As FIFA penalises Luis Suárez, memes and gifs capture the World Cup 2014 ‘biting’ incident

    Carmel Doyle
    26 Jun 2014 | 3:58 am
    FIFA has announced on its official website that its Disciplinary Committee has banned Luis Suárez for four months from any football-related activity, in addition to a nine-match ban, following the ‘biting’ incident in which the Liverpool striker appeared to bite into the shoulder of Italian player Giorgio Chiellini during the World Cup 2014 match two days ago between Italy and Uruguay. And since the digital arena – particularly Twitter – has gone into Suárez overdrive, we decided to share a selection of memes and gifs to give you a flavour of how people have…
 
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    laurenceborel.com

  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
  • #Socialnomics 2014

    Laurence Borel
    13 May 2014 | 4:31 am
    I haven’t seen a social media stats video in a while, and #Socialnomics2014 is pretty cool. Below is a witty review from Rax who originally shared this vid.  Just try not to spot the misplaced / missing apostrophes. #Socialnomics 2014 Video from Erik Qualman on Vimeo.
  • Using hashtags in videos: 4 best practice tips

    Laurence Borel
    7 May 2014 | 5:00 am
    In the early days of social media, video marketing was usually done on platforms like YouTube and Facebook. Brands would simply upload their ads online and consumers would happily share them within their network. But for the past couple of years, brands have increasingly been including hashtags in their advertisements. According to a recent infographic produced by social media agency friend2friends only 5 commercials included a hashtag during the 2012 Super Bowl, rising to 20 commercials in 2013, and almost doubling in 2014, with a total of 38 ‘hashtagged’ commercials. According to…
  • Living with dyscalculia

    Laurence Borel
    18 Apr 2014 | 4:42 am
    I am dyscalculic… I feel the need to talk about my dyscalculia as I have set myself the challenge of working on a quantitative piece of research as part of my MRes and having to do maths/stats has opened up a few old wounds. Dyscalculia is defined by the British Dyslexia Association as a condition that affects the ability to acquire arithmetical skills. Dyscalculic learners may have difficulty understanding simple number concepts, lack an intuitive grasp of numbers, and have problems learning number facts and procedures. Even if they produce a correct answer or use a correct method,…
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    Marketing

  • Customer Centric Social Media Part 2: Personalisation and interaction

    Tamsin Oxford
    29 Jul 2014 | 4:00 pm
    Précis:  Personalisation has been radically altered in the age of social media and businesses need to adapt The age of social media has dramatically changed the way brands interact with their customers. Social networks offer rich resources of information that can be used to make conversations with consumers personal and attuned to their preferences. Social media is awash with the passions, loves, hates, moods and preferences of a billion lives and corporations are in a unique position to use this data to create personalised customer interactions and create a lifetime of customer…
  • The Wednesday Update including how to become a Pinterest warrior, mobile social engagement, reading the social signals and the anatomy of a tweet

    Liam Dowd
    29 Jul 2014 | 4:00 pm
    Précis:  How to become a Pinterest warrior, mobile social engagement, reading the social signals and the anatomy of a tweet Social signals Related Content:  Pinterest: The Art of Visual Marketing How is the rise of social affecting your SEO? Socially Mobile: Joined up thinking leads the way The Wednesday Update including LinkedIn consumers, what to track across social media, Twitter updates and why millennial think channels are irrelevant. The Rise of the Social Business Image:  Primary Event:  The Corporate Social Media Summit San Francisco 2014 Premium`:  No read…
  • The Corporate Social Media Summit Europe

    Liam Dowd
    29 Jul 2014 | 6:48 am
    Event Duration Event Date:  Tue, 2014-11-18Wed, 2014-11-19 Event URL:  http://events.usefulsocialmedia.com/europe/index.php Event Location:  London History:  5th Annual Number of attendees:  200 Programme URL:  http://events.usefulsocialmedia.com/europe/conference-agenda.php Brochure URL:  http://1.usefulsocialmedia.com/LP=137 Speakers URL:  http://events.usefulsocialmedia.com/europe/conference-speakers.php Purchase Recording URL:  http://events.usefulsocialmedia.com/europe/register.php Event Organiser:  Jack Edgar Event Organiser…
  • B2B Content Maturity

    David Howell
    22 Jul 2014 | 4:00 pm
    Précis:  Content is still king across social media. New research however, suggests that B2B marketers are still struggling to convert the content they produce into tangible revenue Across the board corporations have been increasing their creation of new content especially for the social media channels their enterprises support. It is clearly understood that well-crafted content will reach its audience. However, new insights from Forrester indicate that these efforts are often not delivering the results corporations need or expect. Related Content:  Becoming a B2B social business…
  • The Wednesday Update including how to target Facebook customers, social TV, Twitter query response and mobile social behaviour

    Liam Dowd
    8 Jul 2014 | 4:00 pm
    Précis:  How to target Facebook customers, social TV, Twitter query response and mobile social behaviour On target with Facebook A new infographic from Qwaya offers some great insight if your corporation is attempting to build its profile on Facebook. As Qwaya explains: “In this infographic we’ve outlined all the options you currently have when building a target audience on Facebook. Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business.” Image:  Primary Event:  The…
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    EduTek n Social Media Advisor

  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
  • Create and Share Content Easily Using Tackk

    EduTek_SocialMedia Consultant
    20 Jun 2014 | 2:00 am
    Today I came across Tackk that lets you create beautiful pages on the web that can be anything ranging from blog post to flyer, poster or your own web page. The educationists can use it to engage the students, improve collaboration and spark creativity or showcase your services /products and promote them in social networks. The interesting feature of Tackk is, that it lets you add an ecommerce element as it lets you sell stuff apart from letting you add audio, video and forms etc The following video suggests how you can create the content and share them easily in various social networks. As…
 
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    Plum Deluxe

  • History, Hooch, and Hospitality: A Weekend Getaway to Shepherdstown, WV

    Carrie Keplinger
    31 Jul 2014 | 4:00 am
    Theater, music, craft distilleries, boutique shopping, delicious food, and gorgeous views of nature wrapped up in Southern hospitality: Sounds like refinement, right? Yet those usually aren’t the things that come to my mind when considering West Virginia. If you think this Appalachian state has nothing but rednecks and country music, well, the village of Shepherdstown is going to change your mind. Warm and welcoming, Shepherdstown is tucked into the panhandle of West Virginia, close to the state’s borders with Maryland and Virginia. Situated right along the Potomac River and chartered in…
  • Gaucho Nights: 4 Variations of Maté Tea Inspired by South American Cinema

    A Guest Writer
    30 Jul 2014 | 4:00 am
    Long beloved in South America, Yerba Maté (pronounced sherba matay) is finally having its moment in the spotlight in the rest of the world, too. This herbal tea is derived from a holly plant native to Argentina, and, as well as having health benefits in spades, it is a social experience central to just about any Argentinean gathering. In its purest form, maté has a distinctive, somewhat bitter taste, but whether you enjoy it the traditional way or jazz it up with other flavors, maté is a great way to add a gaucho twist to your tea parties — or to your film nights. A maté and movie…
  • Mixing Art With the Outdoors: A Weekend Getaway to Helena, Montana

    A Guest Writer
    24 Jul 2014 | 4:00 am
    You want a weekend getaway filled with art museums, theater performances, and gallery hopping. Your partner dreams about hiking, biking, and fishing in the great outdoors. How do you find a destination to make both of you happy? Plan a romantic getaway to Helena, Montana. My husband and I weren’t sure what to expect on the drive up Interstate 15 to Helena. All we knew about the “Queen City of the Rockies” was that the former gold rush town — and home to 50 millionaires by 1888 — morphed into Montana’s state capital once the gold was depleted in Last Chance Gulch. What we…
  • Shaken, Not Stirred: Perfect Iced Tea for a Warm Summer’s Day

    Carrie Keplinger
    23 Jul 2014 | 4:00 am
    Few things feel so good during warm weather as a nice, cold glass of iced tea. Just sipping it brings back memories of my mom’s sun tea, which was brewed by the gallon all summer long. Whether you’re an iced tea veteran or a beginner just exploring the world beyond the tea pot, this is our guide to brewing the best iced teas for all your warm weather needs. Choose Your Brew The first, and most important, step to making iced tea is deciding which tea you’re going to use. Just about any camellia sinensis-based tea will do well iced, though stronger teas like blacks, oolongs, and certain…
  • Slow-Cooked Summer: 3 Crock Pot Meals to Get You Through the Heat

    Carrie Keplinger
    22 Jul 2014 | 4:00 am
    It is too hot to cook. Like, seriously, you’d rather slum it with a box of ice pops and deal with the sugar rush than turn on your oven. However, since it’s not exactly feasible to subsist entirely on popsicles for the summer, here are our top three easy, delicious crock pot meals to sate your appetite and keep you from slaving away in a sweltering kitchen. Southern-Style Ribs I don’t know if they’re geographically accurate in name, but my local grocery store sells something called “southern-style” ribs. They’re not exactly ribs, but they’re not just pork, either; they usually…
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    smcdallas.org

  • State of Search in 2014

    Kay Byfield
    28 Jul 2014 | 11:15 pm
    Change has always been a constant in the world, but its pace is speeding up. Nowhere is this more evident than in the online world of websites and social media, especially when it comes to Search Engine Optimization. In the past three years, Google has: Updated three major search engine algorithms Introduced Local Carousel Begun to include social media as part of the Google algorithm Increased personalization for searches Changed the amount of keyword data available to website owners As an SEO company, Globe Runner has kept on top of all of these changes affecting the state of search. If your…
  • Content Curation: An Essential Ingredient for Online Business Success

    Kay Byfield
    21 Jul 2014 | 10:42 pm
    Attendees at SMC Dallas’ July 17 meeting were treated to a practical presentation about the why and how of online content curation by Jerod Morris, director of content at Copyblogger.com.  He took any mystery out of the term “content curation,” boiling it down to the concept of “collecting and distilling ideas and content for yourself and audiences.” He acknowledged that the concept of content curation isn’t new; you just have to turn to any library or museum, the Bible, early American newspaper or other repository of news and information.  More recent digital examples include…
  • Want to become a THOUGHTLEADER? – Start a Blog

    Kay Byfield
    14 Jul 2014 | 11:25 pm
    Thought leaders are perhaps the single most sought after talent in the digital economy. Creating engaging content is and art, and the supporting skill set takes time to develop. You should start to blog now if this is one of your aspirations. You will need to figure out how to establish the right processes around your blogging to make you efficient. Successful companies are becoming more and more dependent on communicating thought leadership in their areas of expertise. A lot of this content will be born as short stories and then ported to suitable formats. If you have thought leadership…
  • Social Media Director for Orpheus Chamber Singers

    admin
    10 Jul 2014 | 10:41 am
    Executive Summary: Orpheus Chamber Singers is a 501c3 non-profit organization dedicated to the art of vocal chamber music for 19 years. They are seeking a replacement for their current social media director as he has relocated out of the area. Responsibilities: Oversee all social media activities, continue to grow the social media audience, promote concerts and events on social media, drive revenue through ticket sales, donations and merchandise sales. Current Online Properties: Website: http://www.orpheuschambersingers.org/ Facebook: https://www.facebook.com/orpheusdallas Twitter:…
  • Social Media Manager

    admin
    10 Jul 2014 | 10:37 am
    Apply here Worksoft seeks to hire a Social Media Manager, based in Dallas. The position reports to the Vice President of Marketing.  The mission for this role is to define and execute an integrated business-to-business Social Media strategy to expand the brand awareness of Worksoft and increase engagement with customers, prospects, and partners. Challenges of the position include:  Maintain daily activity across all social media accounts and corporate blog, as well as management of monthly social media and blog plan Develop relevant content for posting on all designated social media…
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    Rick Mahn

  • Happiness CDXXXIV

    Rick Mahn
    5 Jul 2014 | 4:30 am
    What is knowledge but experiences we have yet to have?
  • Independence Day 2014

    Rick Mahn
    4 Jul 2014 | 4:30 am
    Happy 4th of July! I absolutely love finding versions of our flag that exist all around the country. I’ve seen this picture many times, but thought I’d share it this year. Finding truthfully represented versions of our flag painted on barns and shops or signs is pretty cool to see. Especially the one’s that have a little age on them. Not sure why, but it makes them even more endearing to me. Maybe it’s because everything on the Internet is just a little to precise, a little to perfect. We all look better with a little age on us. Happy Birthday America! Photo Credit:…
  • Kinnickinnick River at Kinnickinnick State Park

    Rick Mahn
    25 Jun 2014 | 6:00 am
  • Cedar Bay Landing on Cedar Lake

    Rick Mahn
    23 Jun 2014 | 8:02 pm
  • St. Croix River from Birkmose Park

    Rick Mahn
    3 Jun 2014 | 9:57 am
 
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    JungleG Blog

  • Is There a Future for Hybrid Apps?

    Jorge Escobar
    31 Jul 2014 | 9:21 am
    There’s been a long standing debate in the past few months on the feasability of developing mobile applications using HTML5, JavaScript and CSS. Facebook’s founder went as far as partly blaming their initial hybrid approach as the reason they had failed in their mobile strategy. “I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native,” he admitted, acknowledging his company’s difficulties in piecing together a coherent mobile strategy. Today Basecamp announced on their blog the release of their new iPad app, which follows a…
  • Why Use a Static Site Generator Instead of a Blogging Platform

    Jorge Escobar
    28 Jul 2014 | 9:21 am
    When I started using Wordpress, I thought it was an awesome solution for blogging. It was easy to install and seemed like by just using plugins, you could augment your blog with a lot of features easily. That was until I got hacked not only once, but twice. Wordpress and any other database-backed Content Management System suffers from the same security vulnerability: you store the content behind an authorization scheme. There are ways to prevent this (and I even wrote a blog post about it in the previous incarnation of my blog), but the complexity of keeping up to date with all the…
  • My Blog Reboot

    Jorge Escobar
    10 Jun 2014 | 1:54 pm
    For the third time in its history I’ve decided to relaunch my blog. This time around, I have a new approach that I think will allow me to work on it on a consistent basis. After all this time, I still firmly believe it’s important that we have independent voices and not let the major blog portals own all the conversation. Blogging is important for me I’ve felt the need to blog for a long time. There are many excuses to not blog — dozens of more urgent things, work, family obligations. And yet, it’s an important acitivity that allows me to look back…
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    HarveyLeach Media Training

  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
  • Guilty of turgid, lumpy language? It’s a fair cop

    Ann Bird
    22 May 2014 | 8:56 am
    Yesterday Home Secretary Theresa May delivered a lashing from the lectern to the Police Federation and urged the police “union” to reform or face being forced to change. One obvious area where many officers could change for the better is in their communications. (And let me state for the record m’lud that there are many others in the legal sector who are similarly guilty of mangling the English language.) I’m not referring to poor news releases from a police press office here; I’m talking about the many reports that bear no resemblance to the language used by the people officers…
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    The @Steveology Blog

  • What Is New PR And Social Communications?

    Steve Farnsworth
    9 Jul 2014 | 4:32 am
    How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations, said digital communications author Gini Dietrich in our recent interview*. But you could pretty much do your job the same way. Nothing really changed. And in 2007, this thing called Twitter came out and about a year later, Facebook opened up to businesses and suddenly the social web was like, “Woo, here we are.” ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ We had a new way to…
  • Rethinking B2B Marketing In The Customer’s Context (Report)

    Steve Farnsworth
    1 Jul 2014 | 4:41 am
    Is Your Marketing Strategy Aligned To The Customer Life Cycle? If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized company can effective a course correction, but large companies trundle along under the weight of their inertia. Where should you start? Have you asked yourself, How are we adapting to our customers’ changing behavior? Sheryl Pattek, along with David M. Cooperstein and Alexandra Hayes asked…
  • Competitors Are Using Video To Steal Your Social Media Lunch Money

    Steve Farnsworth
    26 Jun 2014 | 4:09 am
    You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos to fuel their social media marketing. Which is why I was glad to find these killer stats from KissMetrics. ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ The Impact of Video on Sales Video testimonials increase sales by 600% Web visitors stay twice as long on pages with video Shoppers who view a video on a web page are 144% more likely to buy The use of video in e-mail results in a 96% increase in click through rates Explainer…
  • Being Mindful With Social Media Marketing

    Steve Farnsworth
    25 Jun 2014 | 1:33 pm
    One of the hot trends in Silicon Valley start-up, midsized, and even enterprise companies these days is to bring in yogis, Eastern gurus, or Buddhist teachers to help executives and staff to practice being mindful in their business day. Being mindful is great for your business and your everyday life, but does it have a place in social marketing? ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ What Is Mindful Social Media? Absolutely, you should be mindful in your social marketing, Janet Fouts told me*. She is Tatu Digital’s CEO. You should also be mindful in all your marketing.
  • Mindful Social Media: Janet Fouts Interview

    Steve Farnsworth
    18 Jun 2014 | 3:47 pm
    While mindfulness has a long history in Zen and other Buddhist teachings, Janet Fouts thinks it is time for brands to be more thoughtful in our social media activities. ❤ ❤ Please Click To Tweet This Post ❤ ❤   Janet’s marketing agency, Tatu Digital, helps brands deliver their story to fans by using social media smartly. She has advised many organizations on the business of social, including renowned human rights activist and Nobel Peace Prize Desmond Tutu. Watch this interview to hear her answers to: What is mindful social media? How can you use social media for…
 
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    Ricardo Bueno

  • Use Open House Data To Generate More IDX Leads

    Ricardo Bueno
    7 Jul 2014 | 10:21 am
    It’s been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I’d plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the flyers. Their next step? Call to request a showing and/or plan their weekend to go preview those properties. So why…
  • Build A High Converting Real Estate Website with AgentPress Pro

    Ricardo Bueno
    9 Jun 2014 | 11:19 am
    There are 4 primary reasons consumers are coming to your website: To search for homes To find out how the market is doing To find out how much their home is worth To learn about the community When you’re building a real estate website it’s important to take all of these elements into account. How will you organize your content to make it easy to search? To make it easy for visitors to explore and learn about the various communities (the culture, the geography, and other elements that make your community unique)? In many cases, you pick a “starter theme” and you…
  • 12 Reasons People Don’t Trust Your Real Estate Website

    Ricardo Bueno
    20 May 2014 | 11:35 am
    Developing a brand people can trust online is easy. Position yourself as the “go to” expert in your community by developing highly relevant, educational, and useful content. Develop relationships with your readers by following up with them and showing them that you’re there for them and that you care. Follow up with educational drip campaigns, listing email alerts, etc. Lastly, complement your content with a great professional-looking design. Sounds simple, right? And yet, so many real estate websites miss the mark. Instead of building trust with their readers, they’re…
  • 10 Keys To Dominating Your Local Market

    Ricardo Bueno
    24 Apr 2014 | 7:57 am
    To rank well, build a site so fantastic that it makes you an authority in your niche. – Matt Cutts, Head of the Google Web Spam Team A decade ago, if you owned the domain losangelesrealestate.com you’d won.Today, you can’t dominate your local market by simply gaming Google. Here’s what to do instead… 1. First, know your audience.  David Meerman Scott, author of The New Rules of Marketing & PR, calls this creating “buyer personas.” Here’s how it works … take 10 minutes to sit down and identify the person who buys from you. What do they…
  • 5 Must-Have Ingredients for A Successful Real Estate Website

    Ricardo Bueno
    23 Apr 2014 | 9:26 am
    The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat…  Your number 1 goal should be to find ways to generate new customers through your content. If you’re just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn’t just matter, it’s 50% of the battle. – Rand Fishkin Good design = Trust. You don’t need to spend thousands of dollars on a custom website…
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    Jeffbullas's Blog

  • The Top 15 Social Media Mistakes to Avoid

    Heather Smith
    31 Jul 2014 | 1:10 pm
    Right now, more than 90 percent of businesses use social media. But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts. Here are 15 social media mistakes to avoid. 1.  Not having a strategy Less than 20 percent of businesses say that their social media strategy is mature. Social media users are inundated with information and messages every second of the…
  • The Ultimate Guide to Building a Fast Blog and Why it Matters

    Ajeet Yadav
    29 Jul 2014 | 1:30 pm
    Speed matters! High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to respond to their web requests. When it comes to your user’s site  experience and position in search engines, how fast your website loads is a vital factor. In this post, I’ve covered everything you should know about how to build a fast loading blog and website: why it matters, what are the tools to test it, and what practices…
  • 25 Facebook Facts and Statistics You Should Know in 2014

    Nathan Latka
    28 Jul 2014 | 2:01 pm
    It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament. There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Despite declining reach and a more competitive landscape for business, Facebook outperformed market expectations. Lets…
  • Could a Robot Write Great Headlines?

    Jeff Bullas
    27 Jul 2014 | 3:16 pm
    Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your way to your next appointment and it keeps us entertained with YouTube videos while waiting for friends. They are great time savers and enhance who we are as humans. It’s a Swiss army knife for an information age. Tools have moved on from just saving time and money, they are also doing some of our thinking for us. Having trouble remembering a fact or some information?….then Lord Google is sitting in your…
  • 43 Tips for Creating Viral Content Campaigns [Research]

    Kelsey Libert
    24 Jul 2014 | 2:26 pm
    In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth. Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions. Today, I’ve combined my findings into 43 actionable tips for…
 
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    Shiraz@ShirazDatta.Com

  • Data Driven Marketing

    30 Jul 2014 | 9:23 am
    This info graphic based on a recent survey conduct with almost 1000 digital marketer and analysts by folks at Econsultancy provides a great insight into the importance of data in the entire whelm of marketing paradigm. This while advocates the fact that in any organization which is serious about marketing in this data age needs to elevate up on how they use or rather utilize their data to make the marketing decision. Further, the importance of data and its ability to understand and further base marketing decision and/or investment dollar base on deeper data analysis is not only good to have…
  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    8 Jul 2014 | 11:54 am
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
  • Cell Phones and Marketing.

    24 Jun 2014 | 6:30 am
    Marketers need to be causes of the new or somewhat an old reality in many countries. This stats is important to remember not only for reaching new audiences but also to ensure you engage adequately with your existing or captive audience. The below is certainly an indicator of a paradigm shift and this will only explode in the coming year through increased smartphone penetration with global population and reaching newer age brackets on the age spectrum. We all can certainly debate on the below numbers but we can’t do much on the message its giving - Get onto the mobile for every aspect of…
  • Ideal Customer Experience

    5 Jun 2014 | 8:01 pm
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Evolution of Marketing Data [Infographic]

    27 May 2014 | 12:00 pm
    Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that. The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • How to Tell if Your Facebook Efforts are Paying Off

    Jim Belosic
    1 Aug 2014 | 5:45 am
    Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track. Here’s an example of what I mean: It’s around lunchtime and a guy sees a Facebook post featuring a … Continue Reading How to Tell if Your Facebook Efforts are Paying Off by Jim Belosic -Maximize Social Business                   Related StoriesHow B2B Marketers Can Win…
  • We’re Doing it LIVE! reddit LIVE!

    Jesse Aaron
    31 Jul 2014 | 5:45 am
    Real-time updates. What does that mean to you? Does it mean being able to communicate with friends or people with shared interests instantaneously? Or keeping track of breaking news as it happens? Or following a professional sport play-by-play? The ability to connect with information in real-time has arguably been one of the foundations for many … Continue Reading We’re Doing it LIVE! reddit LIVE! by Jesse Aaron -Maximize Social Business                   Related StoriesThe New Influence of…
  • The Final Frontier of Social Media Marketing: Employee Advocacy

    Neal Schaffer
    30 Jul 2014 | 5:45 am
    On January 1, 2014, in my “6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of employee advocacy. As I mentioned then, Employee advocacy will become a strategic initiative for more and more large (and some small) companies. Companies are always looking outside corporate … Continue Reading The Final Frontier of Social Media Marketing: Employee Advocacy by Neal Schaffer -Maximize Social Business                   Related Stories4…
  • Do You Have A Social Media Productivity Plan?

    Tammy Kahn Fennell
    30 Jul 2014 | 3:45 am
    We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Like anything else in your business, you’ll need a plan. But don’t worry! Creating a social media plan for serious success is easy, and doesn’t take a ton … Continue Reading Do You Have A Social Media Productivity Plan? by Tammy Kahn Fennell -Maximize Social Business                   Related Stories4 New Social Productivity Tools…
  • Pros & Cons of Running Social Media Geared Towards China In-House

    Miguel Roberg
    29 Jul 2014 | 5:45 am
    One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and … Continue Reading Pros & Cons of Running Social Media Geared Towards China In-House by Miguel Roberg -Maximize Social Business                   Related…
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    Social Media DDS

  • Social Media Etiquette: Check Your Snark at the Door

    SocialMediaDDS
    28 Jul 2014 | 5:00 am
      One of my favorite things to do in real life and online is to observe.  You can learn so much by just watching and listening.   People can be so interesting. That said, though fascinating and interesting, people can also be rude.  Filterless. Bullies.  And, it seems as though the perceived safety of online […]
  • When Is a Muse Not Amusing?

    SocialMediaDDS
    14 Jul 2014 | 5:00 am
        When its not around! You know and I know that any good online presence requires fresh content and engagement.  So, for me, the engagement part is pretty straight forward and easy.  It’s the fresh content on a regular basis that gets me.  You see, I’ve got this really awesome muse that inspires me […]
  • Logo Design Tips from an Expert

    SocialMediaDDS
    7 Jul 2014 | 5:00 am
      I’m one of those people who’s creativity is inspired by other’s ideas and creativity.  In other words, I rely on the creativity gifts of others for direction in “my” ideas.  I am eternally grateful to the many people who share their gifts with me. Recently, I was working on my husband’s soon-to-be launched home […]
  • Tales From the Crypt – Preventing a Social Media Nightmare

    SocialMediaDDS
    30 Jun 2014 | 5:00 am
    You may have heard me say “It’s called SOCIAL media, not STAGNANT media”.  If not, then let me just repeat… It’s called SOCIAL media…not STAGNANT media. Here’s the problem.  It’s not pretty.  In fact it’s downright scary. There are a LOT of stagnant media accounts floating around out there.  Businesses who meant well and in a moment […]
  • What I Learned From My Dad

    SocialMediaDDS
    16 Jun 2014 | 5:00 am
    Happy Father’s Day…a day late! My amazing Dad has been gone for 10 years now but I think about him every single day.  And, since he was my original role model for owning a business, I thought I would share some of the lessons that I learned from my Dad about owning a business.  Now, […]
 
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    Joshua Swodeck

  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
  • To Blog or Not to Blog

    swodeck
    6 Jun 2014 | 10:14 am
    The saying “Content is King” in marketing is more true than most would like to admit. But have we considered that the content we write actually makes us better. Pausing to conceptualize and effectively communicate a thought in two or three paragraphs pushes our intellect and our depth of understanding concerning ourselves and our brand. And for the most part…it’s free!
  • What is Value?

    swodeck
    30 Apr 2014 | 11:07 am
    I often point out to clients that value is not just about money. It’s about necessity. It’s about urgency. It’s about happiness. We all value different things. I remember when I was a child, growing up in a lower-income neighborhood of Miami, learning this lesson. Many of my friends, whose family were on government assistance and struggling to make ends meet, had many of the so called “luxuries” my family could never imagine providing. New Jordans, gold chains, Cadillacs, big TVs, and more. The issue for many of these families was not whether or not they could…
  • Advice to My 18 Year Old Self

    swodeck
    6 Mar 2014 | 4:01 pm
    Asymmetrical Press released a book called “Advice to My 18 Year Old Self.” Branding is not a logo. Branding is who you are and where you’re going. Who I am has not changed significantly over the years as much as my comfort with who I am has. At 40, I give myself significantly more permission to be myself than I did 22 years ago. I have become more confident in the brand that is me. This same concept applies to artists, businesses and products. Here’s my letter to me, at 18. Dear Joshua: You are smart and see things differently. Stop worrying that people don’t think…
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    blog

  • Blue Ocean strategy and the ethos of artificial scarcity

    Brent Robinson
    31 Jul 2014 | 9:45 am
    There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If I am being honest, though, I should say I play a ton of video games. Naturally, I was so elated when Sony unveiled their new video game console last year, the Playstation 4, I bought it the day it was released. I was just as excited when the Nintendo Wii came out a few…
  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
  • Know your hoaxes: Don’t let your brand get caught in the web of lies

    Summer Daoud
    15 Jul 2014 | 10:19 am
    I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  [caption id="" align="aligncenter" width="471"] (Source: Mashable)[/caption] As a child of the 80's, I had known a few truths: One day, I would be as cool as Punky Brewster. The Ouija board was real. There would be hover boards on the day that Marty McFly went to "the future." I proudly shared this news with my 862 Facebook friends only to see it refuted by Mashable shortly…
  • How Boxing Day and bank holidays affect consumer review usage

    Prelini Udayan-Chiechi
    10 Jul 2014 | 9:47 am
    It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network of the world’s top businesses to understand the seasonal trends that effect consumer conversations during the holidays. Boxing Day tops even Cyber Monday in countries that observe…
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    Justin Kownacki

  • 4 Thoughts I Had While Watching Transformers 4

    Justin
    19 Jul 2014 | 8:51 am
    Look, let’s get a few basics out of the way. Plenty has been written over the years about Michael Bay’s storytelling problems, his directorial tics, his troubling portrayal of women, homosexuals, and non-white characters, and his fetish for big guns and magic hour. You can also debate whether Transformers 4 is his most blatant cash-grab […]
  • 12 Thoughts I Had During Dawn of the Planet of the Apes

    Justin
    12 Jul 2014 | 10:21 am
    1. If they had titled this Generic Action Movie, would they have been wrong? What exactly happens here that was demonstrably different from any other “us vs. them” action film of the past 40 years? 2. My god, the distracting CGI… If you ever want to see the uncanny valley in action, this is the […]
  • 77 Thoughts I Had While Watching the New Godzilla

    Justin
    31 May 2014 | 6:15 am
    What happens when you take amazing actors, a stellar FX team, a competent director, an inept script, and $160 million, and try to make a profit? You get this following stream-of-consciousness play-by-play as I sat in a mostly-empty theater and tried to make sense of what went wrong with the making of the new Godzilla […]
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 […]
  • 8 Things You Can Stop Doing Right Now

    Justin
    13 Apr 2014 | 11:58 am
    This post might be hard for some of you to read, but I’m writing it for your own good. And mine. Please stop telling the world how much you’re “crushing it.” Yes, I’m talking to you. If you’re tweeting and Facebooking and Instagramming power quotes and humblebrags about how relentless you are, or how grateful […]
 
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    Social Strand Media

  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
  • Do Your Blog Headlines Make People Click?

    Tracy Sestili
    11 May 2014 | 6:06 pm
    The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good questions. Let’s answer them. Why 8 words or fewer? Well, there’s no definitive answer in the APA…
  • Why You Struggle On Twitter

    Tracy Sestili
    6 May 2014 | 8:45 am
    In case you didn’t read this post on LinkedIn…I recently read an article by Marcus Taylor that I really enjoyed. It was a case study about how Mashable, KISSmetrics, and Problogger reached millions of readers in less than two years. The article talked about the different blogging tactics each used. In a nutshell Mashable and KISSmetrics used a lot of infographics and Problogger posted evergreen content instead of news. All of them posted blog content like crazy in the first couple of years – posting multiple blogs daily. Now Mashable has a team of people, Problogger only…
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    Building Social Bridges

  • In Business Your Reputation Is The Only Currency That Matters

    Ekaterina Walter
    29 Jul 2014 | 2:00 am
    “Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based on your reputation. And reputation is shaped by your character and your actions. Everything you do or say in life, regardless of your occupation or goals, directly contributes to people’s perception of you: who you are as a person and as a leader. “If I take care of my character, my reputation will take care of me.” –…
  • The Secrets of Making Anything Go Viral

    Ekaterina Walter
    22 Jul 2014 | 1:00 am
    Creating a ‘viral video’ is like setting out to produce ‘an Oscar-winning film’. You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel flat and formulaic. If a movie producer tries too hard to re-create an award-winning film, putting together a big budget, an epic storyline, some top names, it can still be a flop. What movie-goers want is passion, great acting and a sense that everyone involved loved what they were doing: they want to feel something.
  • People Join Because Of Great Vision, People Leave Because Of Poor Leadership

    Ekaterina Walter
    14 Jul 2014 | 2:00 am
    It’s that simple. And that complicated. Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites. In my conversations with an investor who was burnt several times in the past by investing in businesses that didn’t take off the ground, I kept hearing him say: “Having the idea is only a start, the hard part is executing on it to make it a success.” According to the U.S. Small Business Administration over 50% of small businesses fail in the first five years. Why? What goes wrong? The truth is: there are plenty…
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    Web-Feed.com

  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
  • The Difference Between Social Media Marketing Persona and Buyer Persona

    webnews
    9 Jun 2014 | 5:17 pm
    While marketing or buyer persona concentrates exclusively on buyers, the social media marketing persona has a broader task. The purpose of social media marketing is not only to contribute to immediate and assisted conversions, but also to increase company’s brand awareness and grow online community. As a result social media marketing personas should include buyer personas with addition of at least two more personas related to social interactions: industry influencer persona and engager persona. Continue reading →
 
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    Sazbean

  • Find the Funding You Need to Market Your Business

    Guest Post
    29 Jul 2014 | 7:37 am
    The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. That figure could be split between brand development efforts such as creating content for websites and blogs and the costs of marketing campaigns, advertising and events. However, that percentage assumes a business has margins of 10 to 12 percent after other expenses have been covered. It’s tempting to think you don’t need marketing if your business is strapped for cash. But remember, marketing is an investment in your future sales, and…
  • 3 Tips for the Best Use of Video in Mobile Marketing

    Guest Post
    22 Jul 2014 | 6:00 am
    Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. It also found that the average American consumer spends 60 hours per week perusing content across all devices. Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. But marketing campaigns containing only a talking head and still pictures are missing the boat. Neil Fleming, the New Zealand professor best…
  • 5 Tips for Better Twitter Advertising

    Sarah Worsham
    15 Jul 2014 | 6:00 am
    (Photo credit: Wikipedia) Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. If your goal is to boost traffic to your website (or to particular pages on your…
  • Book Review: The Visual Organization by Phil Simon

    Sarah Worsham
    10 Jun 2014 | 7:00 am
    We are inundated and surrounded by Big Data. So much so, that it is very difficult to wrap your mind around how to use all the information that pelts us from all directions every day. Understanding how to use Big Data is becoming imperative for organizations and data visualization is the method to turn data into understandable information. In Phil Simon’s latest book, The Visual Organization, he uses easy-to-understand explanations and real-world examples from a variety of organizations to help you visualize (pun intended) how your organization could use data visualization. Starting with…
  • Five Tactics to Build a Strong Brand Presence Online

    Guest Post
    3 Jun 2014 | 7:00 am
    The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. (Photo credit: Wikipedia) If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. This signals that your company is not only legitimate and recognized far and wide for your wonderful products or ideas, but also worthy of their investment. After all, no one will buy from a company…
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    SociableBlog

  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
  • Miley Cyrus and Blogging: 7 Ways to Twerk Your Blogging

    Andrew Valentine
    5 May 2014 | 11:24 am
    Just like Miley Cyrus transforming from our favorite tween pop princess into America’s infamous twerking sensation, change is all around us. And while some might argue in Miley’s case that change can be good or bad, when it comes to twerking your blogging to stay updated and relevant with the times, change is essential. Also just like Miley, blogging has grown up quite a bit since it started trending, as well. Originally, blogging was another form of writing a journal…it was just online instead. People used blogging as an outlet to express thoughts and emotions and possibly converse…
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    Lone Wolf Media

  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Financial Social Media

  • How Financial Advisors Can Measure Social Media Success [INFOGRAPHIC]

    Katie Malone
    31 Jul 2014 | 12:34 pm
      As you have probably discovered, measuring the success of social media efforts cannot be easily done using typical ROI metrics. Because social media is more of a communication channel for building relationships than traditional marketing media, measuring its success and worth requires a brand new approach. There are several key factors that financial firms should track in order to gauge the success of your digital campaigns, as detailed in the infographic below.     *REMEMBER:   After your measure your social media results, don’t forget to analyze them! Look at…
  • Your Marketing is Unsuccessful Because…

    Maribeth Kuzmeski
    29 Jul 2014 | 3:21 pm
    Are you frustrated with the results of your marketing efforts? Are you pulling out your hair trying to figure out what you can do to turn your marketing around? We’re oftentimes left to struggle with the ‘why,’ and sometimes the answer is challenging to uncover. Why did that seemingly sure-thing marketing strategy turn out poorly? From my experience, every marketing trip-up (and we all have them) can be understood and even quantified if we apply the following theories:   1.  The “College Try” Theory: We try to make the marketing activity work but secretly we hope it doesn’t…
  • 6 Ways Financial Advisors Can Use LinkedIn To Grow Their Business

    Amy McIlwain
    24 Jul 2014 | 12:38 pm
        For financial advisors, Linkedin can be a powerful tool. In an earlier guest postThe Importance of LinkedIn for Financial Service Providers, it is stated that 70% of the buyers surveyed listed LinkedIn as the social media platform they are most likely to turn to when gathering information on service providers. Not only that, but LinkedIn is constantly adding new features that are attractive to both advisors and clients. There is no doubt that using LinkedIn in your financial services marketing is a good, and necessary, strategy. Here are some tips for using LinkedIn to grow…
  • Your Social Media Marketing Strategy and Google+

    Guest
    22 Jul 2014 | 9:33 am
    By Nick Venezia. Background on Google+ and SEO: One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process. We can all agree that Google controls the search market. Yes, Google has a bias toward Google+ content; therefore, any business that wants to boost overall SEO should include Google+ marketing into their social media marketing strategy. Both Starbucks and The Economist…
  • The Digital Impact of the World Cup

    Amy McIlwain
    17 Jul 2014 | 1:40 pm
        The 20th World Cup is over, but it sure did make its mark. For those who follow me on Twitter or Facebook you probably know that I recently returned from the World Cup in Brazil. It was beyond incredible. Having played soccer since I was 4 years old it’s always been a dream of mine to see a live World Cup match…and in Brazil of all places! From the waterfalls in Manaus, to the beaches of Natal, to the streets of Rio, the entire country lived and breathed fútbol. But the excitement didn’t stop at the Brazilian boarder. With the connectivity of social media fans anywhere in…
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    Uncrunched

  • Explicit GoTenna Use Case: Buying Drugs

    Michael Arrington
    18 Jul 2014 | 9:27 am
    I read about GoTenna yesterday – a neat little device that connects to your phone via bluetooth that allows you to send messages to other people using GoTenna even if cell service is out. It basically turns your phone into a handheld UHF radio with encryption (which you can’t do as a normal citizen with a CB). Watch the video here on the GoTenna site. I noticed the guy smoking (and selling) marijuana yesterday and chuckled. Someone at Hacker News noticed the same thing and commented on it. Another says “I think they are quite deliberately pointing out that dealers can…
  • They Might Be Tearing Down The Creamery To Build Condos

    Michael Arrington
    17 Jul 2014 | 4:51 pm
    If you’re involved in the startup world in San Francisco you’ve likely been to the Creamery on Townsend and 4th street. It’s iconic, even if only recently so. In 2012 I wrote about the Creamery in a post talking about the shift in startups from the Palo Alto area to San Francisco, noting that “CrunchFund has probably closed (meaning the verbal agreement part) more deals there than anywhere else.” Other press cemented the cafe’s reputation as the place to do business. Today there are probably at least a handful of startup meetings going on there at any given…
  • Fifteen Months Later

    Michael Arrington
    24 Jun 2014 | 10:10 am
    My defamation action against Jenn Allen, the woman who falsely accused me of rape last year after I ended our relationship, is over. She retracted her statements and apologized, which is the very relief I sought before filing this action, and I accordingly dismissed the lawsuit. The settlement agreement is here. Unfortunately, when you have been accused of rape — even provably falsely as I have been — there’s no way to “win”. For the rest of my life, when someone searches my name on the internet, the word “rape” will appear somewhere among the…
  • Ex-NSA Guys’ Startup To Protect You From NSA

    Michael Arrington
    18 Jun 2014 | 12:26 pm
    Virtu, a Washington D.C. startup, raises $6 million in new capital. The company is building an encryption product that will work with email platforms, including Gmail, Yahoo, and Outlook. Which is great except that the founders are ex-NSA guys who used to be paid to do things like collect emails and phone call information from hundreds of millions of terrorist suspects Americans. The kind of stuff that this new product is designed foil. It’s like hiring Darth Vader to build planetary defense systems to thwart the Death Star. Except the analogy doesn’t quite work. Vader switched to…
  • Microsoft Paying Bloggers To Write About Internet Explorer

    Michael Arrington
    17 Jun 2014 | 9:45 pm
    Update: Microsoft says they’re suspending the program in a statement: “This action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media. The program has been suspended.” — Why in the world is Microsoft (through an agency) trying pay bloggers to write about Internet Explorer? Do people still do this? And given my position on paid posts, why would they think I’d be willing to participate? This is just layers of stupid. Here’s the link in the request below. Here’s the hashtag (#IEbloggers) that…
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    BarnRaisers

  • 6 case studies prove Social Selling ROI

    Rob Petersen
    29 Jul 2014 | 3:45 am
        Social Selling  is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. Last week, we published, 27 surprising facts about salespeople who are Social Selling. It was to give an overview of who’s doing Social Selling, how is being used and what are the results. This week, we’re telling some of the stories. Case studies range from Fortune 500…
  • 27 surprising facts about salespeople who are Social Selling

    Rob Petersen
    20 Jul 2014 | 6:25 am
        Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. It’s not a buzzword. It’s a real…
  • 4 native advertising case studies prove ROI

    Rob Petersen
    14 Jul 2014 | 2:55 pm
        Native Advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it’s placed. In 2011, it didn’t exist as a paid media channel. In 2013, native advertising is a $3.7 billion media industry, 56% larger than social display ads (source: eMarketer), But, for all the money being poured into native advertising, does it generates revenue for the businesses that use it? Does it “Show Me the Money” to advertisers and marketers? Here are 4 native advertising case studies that prove ROI.  …
  • 30 hard facts on content marketing to drive ROI

    Rob Petersen
    6 Jul 2014 | 6:25 am
        Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Content marketing subscribes to the notion that delivering high-quality, relevant, and valuable information to prospects and customers drives profitable consumer action. How important is content marketing to profitably running a business? The marketing decisions any company on the internet has to make is how to invest between “owned,” (a website, video, CRM system), “earned,”…
  • 11 ways to find your brand voice

    Rob Petersen
    29 Jun 2014 | 3:58 am
        A brand voice is how a brand speaks to its audiences. It connects a vision, mission and values to a personality; done well, it’s is relevant, timely and builds relationships that last. It’s the human face for a business or company. It’s an expression of the people behind the brand. It sets your company apart and builds trust. Particularly in the digital channel, with the depth of information on a website and publishing opportunities available through social media, it is an essential consideration to your brand platform Here are 11 ways to find your brand…
 
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    Windmill Networking is Now Maximize Social Business

  • How to Tell if Your Facebook Efforts are Paying Off

    Jim Belosic
    1 Aug 2014 | 5:45 am
    Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track. Here’s an example of what I mean: It’s around lunchtime and a guy sees a Facebook post featuring a … Continue Reading How to Tell if Your Facebook Efforts are Paying Off by Jim Belosic -Maximize Social Business   Related StoriesHow B2B Marketers Can Win with Facebook Contests and SweepstakesValuable Lessons You Can Learn from Successful Brands on…
  • We’re Doing it LIVE! reddit LIVE!

    Jesse Aaron
    31 Jul 2014 | 5:45 am
    Real-time updates. What does that mean to you? Does it mean being able to communicate with friends or people with shared interests instantaneously? Or keeping track of breaking news as it happens? Or following a professional sport play-by-play? The ability to connect with information in real-time has arguably been one of the foundations for many … Continue Reading We’re Doing it LIVE! reddit LIVE! by Jesse Aaron -Maximize Social Business   Related StoriesThe New Influence of Points and Voting on redditHow to Use Location Targeting in reddit AdvertisingBrand Management…
  • The Final Frontier of Social Media Marketing: Employee Advocacy

    Neal Schaffer
    30 Jul 2014 | 5:45 am
    On January 1, 2014, in my “6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of employee advocacy. As I mentioned then, Employee advocacy will become a strategic initiative for more and more large (and some small) companies. Companies are always looking outside corporate … Continue Reading The Final Frontier of Social Media Marketing: Employee Advocacy by Neal Schaffer -Maximize Social Business   Related Stories4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn
  • Do You Have A Social Media Productivity Plan?

    Tammy Kahn Fennell
    30 Jul 2014 | 3:45 am
    We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Like anything else in your business, you’ll need a plan. But don’t worry! Creating a social media plan for serious success is easy, and doesn’t take a ton … Continue Reading Do You Have A Social Media Productivity Plan? by Tammy Kahn Fennell -Maximize Social Business   Related Stories4 New Social Productivity Tools For The WorkplaceHow to Be Socially Productive: Tips From The Social Media Pros!4 Easy Ways To…
  • Pros & Cons of Running Social Media Geared Towards China In-House

    Miguel Roberg
    29 Jul 2014 | 5:45 am
    One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and … Continue Reading Pros & Cons of Running Social Media Geared Towards China In-House by Miguel Roberg -Maximize Social Business   Related StoriesDemographics and Behaviors of Chinese Social Media UsersHow to Maximize Your WeChat Marketing…
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    Social Media Simplify

  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
  • 5 Killer Social Media Infographics: Summer Collection

    Syed M Raza
    10 Jun 2014 | 1:52 pm
    This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...1. Social Media in 2014 by Digital Insights:2. Flying with Twitter from @TwitterAdsUK:3. A minute on Facebook by Sumocoupon:4. 10 Hottest Social Media Marketing Trends from MP Digital Marketing, Philippines5. Best Practices for Killer Facebook Content from BrandNetworksThat's the 5 I had to add here.... If you…
  • 5 Ways Facebook Still Dominates the Social Media Landscape

    Syed M Raza
    21 Apr 2014 | 11:09 am
    Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:Social Login: According to a report from eMarketer 51% of social logins into various sites worldwide are through Facebook. And as per the data from LoginRadiusmore than 55% websites use Facebook login for the user…
  • 17 Steps to an Exploding Facebook Contest

    Syed M Raza
    17 Mar 2014 | 6:57 am
    How to have an exploding Facebook contest?In the age of social advocacy, contests are the best ways to gather such social advocates conveniently. Facebook contests have always been an eye-candy for not only the social media marketers, but also the seasonal online marketers who utilize FB.Now, here're the 17 steps in infographics that you need to have an exploding Facebook contest irrespective of the products/services you would be using it for:
  • Your Dream Job through Social Media: The Ultimate Guide

    Syed M Raza
    6 Feb 2014 | 10:34 am
    TweetFinding the perfect job or say your dream job is not that dream easy, you know. But utilizing social media to market yourself is the definitely best way in today's connected world to enhance your chances. As I wrote in my previous article/slide http://www.socialmediasimplify.com/2013/03/social-media-and-job-you-want.html never put yourself into a static point of job search, rather try to be as much dynamic as possible.And if you are really eager to know 'How to get into it?', I would simply suggest you all the job aspirants to go through the following infographic published by…
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    Heidi Cohen

  • 20 Ways To Craft Amazing Blog Posts Your Readers Love

    Heidi Cohen
    1 Aug 2014 | 3:00 am
    Up-cycled Blog Post Content Unlike recycling that converts waste into new ingredients to avoid squandering potentially useful resources, up-cycling converts worthless materials into higher quality products. Similarly, upcycled content instills existing communications (often that are no longer of value) into fresh high quality information your target audience actively seeks to fulfill their needs and desires. When applied to blog articles, the resulting up-cycled blog post content yields increased value through the application of creativity. Why up-cycle stale content when you can create fresh…
  • How You Can Tap Into The Power Of Twitter

    Heidi Cohen
    30 Jul 2014 | 3:00 am
    6 Twitter Community Structures Simplify Your Work Do you want to tap into the power of Twitter to improve your social media reach and results? Of course you do! (Who doesn’t???) In plain English the secret is: Understand how participants form communities and communicate on Twitter to improve your results! This is known as Twitter Community Structures. More specifically, Twitter discussions form 6 identifiable organizations or groups based on 2014 Pew Research Center’s Internet Project and Social Media Research Foundation analysis. They’re defined by how participants interact,…
  • How To Make The Business Case For Content Curation

    Heidi Cohen
    28 Jul 2014 | 3:00 am
    5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute and MarketingProfs 2014 research. On average content accounts for 30% of their marketing budget. Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting…
  • The One Marketing Opportunity Everyone Is Missing

    Heidi Cohen
    25 Jul 2014 | 3:00 am
    15 Ways To Generate Sales From The People Who Know You Best Most businesses zealously rush to test every new marketing tactic touted to attract new prospects, maintain and grow their customer base. Customer acquisition is expensive since you must invest in marketing including advertising to find, reach and convert prospects. If you’re like most marketers you’re making 1 MAJOR MISTAKE. Being so focused on getting fresh prospects you’re missing the opportunity to generate sales from the people who know you best! Some marketers call this retention marketing (although it’s not as…
  • 7 Steps To Use Personae In Your Marketing Plan

    Heidi Cohen
    23 Jul 2014 | 3:00 am
    What To Do After You Create A Marketing Persona A persona is a key element of social media, content or really any type of marketing. BUT persona creation is NOT a marketing destination. You develop a persona to facilitate your marketing creation and enhance its effectiveness. By employing a well-developed persona, you no longer create content for a nebulous, undefined collection of people. Instead, you know your audience the way you know your friends and colleagues. So, you communicate with them as if you were face-to-face. Prospects are at least 58% of the way through the purchase process…
 
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    The Future Buzz

  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming

    Adam Singer
    29 Jul 2014 | 9:57 am
    I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced back into a world of subsidizing content I don’t want or can’t timeshift.So I was excited to see today’s news, that, as multiple media outlets reported, HBO is going “cable free.” Except they aren’t. And no media outlet got this story right. As reported by QZ in a story…
  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
  • Movie Attendance Plummets: 43% Decline In Y/Y for July 4

    Adam Singer
    7 Jul 2014 | 11:04 am
    We’ve been sharing data related to the decline of people physically going to the movie theater to watch movies for several years, while also showing consistent increases in users streaming content to the comfort (and high quality screens) of their homes.So it was no surprise to see data for this weekend’s July 4th box office showing that sales were the worst in decades. From Variety [emphasis mine]:Overall, this holiday weekend topped out at approximately $130 million, a 43.4% drop from last year’s Independence Day, which brought in $230 million overall. If these numbers…