Social Media

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  • 3 Reasons Why Pinterest May Be Your Best Storytelling Tool

    DigitalSherpa
    Lindsay Lanier
    29 Jan 2015 | 6:24 am
    One of the oldest marketing tricks in the book for earning your audience’s undivided attention is to tell a story, and social media is helping brands do this better than ever. While Facebook’s timeline feature may be the first thing that comes to mind when sharing your brand’s story with your social network, I encourage you to think outside the box and turn to Pinterest. By no means is Pinterest an up-and-coming social media site. With more than 70 million users and counting, this personalized media platform is already well established and has become a popular go-to…
  • How To Use Tumblr To Your Advantage

    Convergent1
    C1 Staff
    30 Jan 2015 | 7:00 am
    At its heart, Tumblr is a blogging platform. You can use it to write and post articles and content, you can post pictures and videos, and you can even use it for audio clips. On top of that, a Tumblr account gives you the ability to comment on the posts of other users or to share their posts. It is incredibly easy to use, and it connects you with people all over the world. For any business owner, it needs to be a big part of your overall social media marketing plan. The Rise of Blogging Over the years, there has been a distinct rise in blogging and a change in the way that it is both used and…
  • Four Big Twitter Mistakes You Need To Avoid

    Curve Communications » Blog
    Justin
    30 Jan 2015 | 9:16 am
    Even though Twitter has been around for quite a while now, we still see so many businesses and professionals making basic (and embarrassing) mistakes. Using Twitter properly isn’t difficult, but for those who are still struggling, we’ll show you four common Twitter mistakes and how to avoid them.  Sounding too Desperate We get it; you’re a business. One of the reasons you’re using Twitter and social media is to increase your sales. However, begging people to buy your products or follow you is embarrassing, damages your brand reputation, and won’t work. What should you do instead?
  • Top 10 New Social Media Apps for 2015

    SociableBlog
    Elizabeth Victor
    30 Jan 2015 | 9:11 am
    The social media industry is not new anymore, and yet it is still exploding with growth. You don’t have to be an expert to know who the big players are: Facebook, Twitter, Pinterest, and Google Plus. (You could include Instagram but it’s a part of Facebook now). But, there is a lot more to social media than those apps, including some interesting up and coming platforms. So let’s talk about some new social media apps you need to get to know this year. Bubbly Bubbly is a social media network based in voice. Users can create voice messages. They can then edit and add effects before posting…
  • Social Media Networking By Age Groups

    agency 2: Social Media Agency
    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
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    Rackspace Startups

  • Fashion Metric and the Rackspace Startup Program

    Rackspace
    6 Jan 2015 | 3:10 pm
    Fashion Metric is a big data SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience. By deploying a comprehensive technology to calculate a customer’s full set of body measurements in seconds, FM helps customers get measured for custom clothing or select the best ready-to-wear size. In this video, Fashion Metric Founder & CTO Morgan Linton talks to Rackspace about how his fashion-centric startup allows Rackspace to focus on infrastructure, Cloud hosting and server environments, while his…
  • Polycom: The Leader in HD Video Conferencing

    Robert Scoble
    19 Jun 2014 | 8:39 am
    Looking for ways to collaborate and help your organization defy distance? For more than 20 years, Polycom phones have powered voice conversations in over 4 million conference rooms worldwide. Today, Polycom offers a variety of solutions to fit the need of every room– from the home office to cubicles to boardrooms and more. Polycom RealPresence room video solutions are simple to operate and consistently deliver a flawless visual communications experience. http://polycom.com www.rackspacestartups.com
  • Scoble Discusses Performance-Based Advertising with Marimedia’s Founder Maia Shiran

    Robert Scoble
    19 Jun 2014 | 8:37 am
    Robert Scoble speaks with Maia Shiran, founder and COO of Marimedia Ltd. a Herzliya-based startup about to go public, that helps publishers and website owners generate revenue through performance-based advertising. They also look at Qadabra, Marimedia’s new self-serve platform for blogs and smaller websites. http://marimedia.net http://qadabra.com
  • Backblaze: Online Backup Made Easy

    Robert Scoble
    19 Jun 2014 | 8:27 am
    What does $5 a month get you? How about unlimited cloud storage with BackBlaze to ensure that your photos, music, movies, and documents are backed up. Gleb Budman, CEO of BackBlaze, shows how they designed a 180TB storage server to make this possible. The entire experience with BackBlaze is meant to be easy: simply log on, sign up, and download an app that will automatically backup all your files. Ensure that all your files are backed up today. http://backblaze.com
  • Instart Logic: Making Your Apps and Websites Faster

    Robert Scoble
    19 Jun 2014 | 8:21 am
    Instart Logic is the world’s first software-defined application delivery service that is focused on speeding the internet experience that involves images, HTML, and JavaScript. Instart Logic has created a platform that reaches from the cloud all the way to the end user’s device by coupling application intelligence in the cloud with unparalleled control in the end user’s browser using web application virtualization technology. This enables radical new approaches to application delivery, analytics, security, and more. http://instartlogic.com
 
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    Social Media Examiner

  • Content Curation: How to Easily Find Great Content to Share

    Michael Stelzner
    30 Jan 2015 | 3:00 am
    Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? To learn how to explore content curation, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]This post Content Curation: How to Easily Find Great Content to Share first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 10 Ideas to Inspire Your Next Blog Post

    Liz Jostes
    29 Jan 2015 | 3:00 am
    Are you looking for blog post ideas? Would you like some direction to inspire your editorial calendar? Although it may be challenging to come up with new blog post ideas, there’s a lot you could write about. In this article I’ll share 10 ideas to inspire your business blog content. #1: Answer Common Questions All […]This post 10 Ideas to Inspire Your Next Blog Post first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 6 Habits of Successful Social Media Marketers

    Rebekah Radice
    28 Jan 2015 | 3:00 am
    Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. #1: Build Meaningful Relationships Successful marketers know that relationships are the fuel behind business […]This post 6 Habits of Successful Social Media Marketers first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 26 Tips for Improving Your Social Media Marketing

    Debbie Hemley
    27 Jan 2015 | 3:00 am
    Does your social media need a boost? Do you want to add something to your online marketing? Trying new things can be fun and refreshing, for both you and your audience. In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts. #1: Add Audio If audio wasn’t part of […]This post 26 Tips for Improving Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Ways to Grow Your Email List With Facebook Contests

    Zsuzsa Kecsmar
    27 Jan 2015 | 2:00 am
    Do you want more email subscribers? Have you run contests on Facebook? Facebook contests and sweepstakes are an excellent method for capturing email leads. In this post I’ll share five ways to grow your email list with Facebook contests. #1: Offer Multiple Prizes When you offer several prizes, people are more likely to enter since […]This post 5 Ways to Grow Your Email List With Facebook Contests first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • CrunchWeek: Apple’s Huge Quarter, Snapchat Discover, And Newsweek’s Cover Fail

    Kyle Russell,Colleen Taylor,Alexia Tsotsis
    30 Jan 2015 | 7:28 pm
     Today’s episode of CrunchWeek is a very special milestone for us here at TechCrunch, marking the 100th time we’ve met up to casually talk about the week’s most interesting news. Read More
  • Will Uber Convertibles Run Out Of Gas?

    Robbie Goffin
    30 Jan 2015 | 3:00 pm
     Uber just completed a $1.6 billion, six-year convertible debt raise via Goldman’s private wealth group. “But Robbie,” you say, “how do you even put a value on a convertible bond if there isn’t any stock to convert the bond into?” A great question, and one that has a number of significant implications. Since we’re all friends here, let’s go ahead… Read More
  • Review Of Uber’s Privacy Policy Shows Positive Signs, But Still Room For Improvement

    Ryan Lawler
    30 Jan 2015 | 2:47 pm
     Uber today released the results of a review of its privacy policies, which it had commissioned from independent law firm Hogan Lovells. The firm found that Uber had appropriate policies and disclosures in place and that it had invested significantly to enforce those policies. However, it made some recommendations into how the company could improve the way it handles user data. Read More
  • FIghting Sexism In Silicon Valley

    Patricia Nakache
    30 Jan 2015 | 2:11 pm
     The scenarios depicted in the Newsweek story were disturbing, but frankly they remained somewhat abstract for me until I taught my class at Stanford’s Graduate School of Business several hours later. Read More
  • Betaworks Launches Idiot-Proof Livestream Broadcast App Upclose

    Josh Constine
    30 Jan 2015 | 1:57 pm
     Sick of hassling with Google Hangouts? Now you can start broadcasting video live to the world with just one-touch through Upclose, the newest app from Betaworks. Upclose lets you follow people to get notified when they’re on the air, discover who’s livestreaming now, and then comment on their broadcasts in a chat room with other viewers on the web or mobile. That’s it.… Read More
 
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    Mashable

  • Diversity in tech takes center stage at 'Superwomen Summit'

    JP Mangalindan
    30 Jan 2015 | 9:58 pm
    For all its cutting edge innovation and talk of egalitarianism, Silicon Valley remains an industry rife with issues. Just ask Cathryn Posey, a senior manager at software management maker Electric Cloud. On Thursday, Posey held the first annual Tech Superwomen Summit in San Francisco, California, a conference highlighting issues faced by women in STEM (science, mathematics, engineering and math) She cites a Harvard Business Review study last May reporting that 56% of all women in STEM leave their jobs mid-career for something entirely different. One likely culprit: issues caused by a…
  • Health officials on high alert as Disneyland measles outbreak spreads

    Brittany Levine
    30 Jan 2015 | 9:46 pm
    A measles outbreak linked to Disneyland continues to spread and while California remains the hardest hit state, health officials in Arizona are on high alert ahead of the Super Bowl. Authorities have confirmed at least 109 cases, 91 of which are in California, according to a Friday update from the California Department of Public Health. That's up from 78 cases reported on Jan. 23. Seven Arizona residents have been infected, but at least 1,000 people in three counties in the Grand Canyon state have also been exposed to the highly contagious airborne disease, "This is a critical point in this…
  • Here's the Super Bowl puppy ad you haven't seen

    T.L. Stanley
    30 Jan 2015 | 8:24 pm
    Commercials aren’t real, you know, even those slick, pricey, emotional ones that will run in Super Bowl XLIX on Sunday. So dry your tears, you big softies, because it’s all make believe. Or, watch this story about a sweet little kid who doesn’t get a fluffy puppy and completely falls apart. Through your sniffles, you might dejectedly ask: “Why, oh why, didn’t his dumb dad have a mobile paying system?” See also: Facebook may be the big winner of this year's Super Bowl FirstBank, a Lakewood, Colorado, financial institution with a twisted sense of humor,…
  • Snapchat to premiere original series starring Sasha Spielberg

    Patrick Kulp
    30 Jan 2015 | 7:11 pm
    Snapchat will debut its first original series this Saturday on the heels of the rollout of its media platform Discover earlier this week. The series, titled Literally Can't Even, will appear on the app's Snap Channel, as part of the new Discover feature, according to The Hollywood Reporter. See also: Is Snapchat about to become a publishing powerhouse? Sasha Spielberg and Emily Goldwyn, daughters of Steven Spielberg and John Goldwyn respectively, will write and star in the series. The duo will play fictionalized versions of themselves, and the plot will revolve around their lives in Los…
  • Even droids know the Force is with vaccination

    Chris Taylor
    30 Jan 2015 | 7:03 pm
    A long time ago, in a decade far, far away, parents knew the importance of immunizing their children, and doctors were the guardians of health in America. Before the dark times. Before Jenny McCarthy Given the recent outbreak of measles at Disneyland — a disease that was considered all but eradicated in 2000 — it's ironic to discover that a couple of characters now owned by Disney were involved in the pro-vaccine movement as early as 1977. Namely, R2-D2 and C-3PO. The metal pair warned Earthlings to get vaccinated "against polio, measles and whooping cough" in the TV ad above,…
 
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    Sensei Marketing

  • Social Media Has Killed Consumer Trust

    Sam Fiorella
    28 Jan 2015 | 9:36 am
    “People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies and statistics which reiterate that sentiment. They give credit to social media for this new reality and point to the “wisdom of crowds” effect, which references the observation that people tend to believe what the masses say and share on social media, despite personal experiences or empirical evidence to the contrary. If enough people hold this belief, it must be true. We trust the wisdom of crowds, despite the fact that we neither know…
  • Survey: Real Forces Disrupting Marketing Effectiveness

    Sam Fiorella
    25 Jan 2015 | 5:05 pm
    In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, are significant disruptions to the success of their marketing efforts. There doesn’t seem to be much hope for a near-term fix; 44% of marketers reported that these factors will remain a challenge in the next 1-3 years. 2. Mobile Tops…
  • Twitter Saves The Day For Virgin Customer In The Loo, Avoids #PooGate

    Sam Fiorella
    22 Jan 2015 | 11:22 am
    How closely are you paying attention to your customers on social media? Here’s a great case study on customer experience from arguably the king of customer experience design and execution: Virgin. The customer, Adam (@AdamPlaysYT), was riding Virgin Train in the UK when nature called. He took advantage of the facilities the train made available; however, upon the completion of his task he noticed that the onboard lavatory was out of toilet paper. What’s a guy to do in this situation? Tweet for help of course. Here’s Adam’s tweet: I suspect Adam turned to Twitter to do what most people…
  • Visual Influencer Marketing Is On The Rise, But Is It Worth The Investment?

    Sam Fiorella
    19 Jan 2015 | 7:27 am
    Images, videos, infographics, and other visual content have become increasingly popular forms of digital expression for individuals and content marketing fodder for bloggers and marketers.  This content has spurred the growth of social networks in which such content is produced and shared such as Vine, Pinterest, and Instagram.  So it should be no surprise that advertisers and brands are once again seeking to capitalize on perceived “influencers” within these sites despite the fact that these social networks are still in their infancy.  There’s no question that visual influencer…
  • The Friday Trifecta 01/16/15 – Adidas, Nike, AT&T

    Sam Fiorella
    16 Jan 2015 | 6:47 am
    The Friday Trifecta is an occasional series that highlights marketing or advertising campaigns that capture our attention. Adidas Tells Us What Stardom Isn’t. Do You Care? Adidas’s new Originals Superstar campaign follows four celebrities (Pharrell Williams, Rita Ora, David Beckham, and Damian Lillard) as they redefine what superstardom truly means by telling you everything it’s not. Beckham claims stardom isn’t about having your own bodyguard; Ora tells us that it’s not filling concert halls night after night, and Pharrell quips that it’s not about being recognized by…
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    Social Media Explorer

  • Listen To This: Why So Mad? from This American Life

    Matt Hollowell
    30 Jan 2015 | 3:00 am
    You’re garbage. Such incompetence. You suck at your job. Fail. This week’s “Listen to This” took me to a dark place in my professional career. A place that didn’t really exist before the adoption of social media. My guess? You’ve been to this place, too. Or you’ve at least seen it. This American Life Episode 545 (“If You Don’t Have Anything Nice to Say, SAY IT IN ALL CAPS”) is quite dark, full of tough language, subject matter, and personal stories that might not sit well with everyone. But it’s an important hour, and one that I want to put a spotlight on today.
  • Is making magic killing our careers?

    Tracey Parsons
    29 Jan 2015 | 3:00 am
    Over the long weekend, I had some time to reflect on last week’s post on how hard it is for organizations to keep high performers because they make magic. I’ve come to realize that making magic might actually be a career limiter. Never once in my career making magic have I thought that it could be holding me back. Reason being: magic is magic, and people in the C-suite don’t speak magic. They speak profit and loss. It is a common problem with marketers in our relationship with the C-suite. We do not speak the same language. So, it begs the question, is the magic a reason we are not…
  • Why Every Project Needs to Start with Conditions of Satisfaction

    Danielle Terreri
    28 Jan 2015 | 3:00 am
    Can I get a virtual show of hands: How many of you have traveled down the road of implementation quite a ways before realizing you don’t know exactly what it is you should be accomplishing? I’m embarrassed to admit that there has been a time or two (maybe more!) in my past where I have been part of a team that has invested so much time and energy into a project only to present it to the executives who no longer share the same “vision”. Out the window goes resources, budget, and a chunk of pride. It’s not just big implementation efforts, either. The same applies for smaller projects…
  • Counting Bugs at LinkedIn

    Seth Grimes
    27 Jan 2015 | 3:00 am
    LinkedIn has a bug problem, in two senses. There are long-standing, unresolved errors, and there are agitators like me (or is it only me?) who keep finding more and say so. This article is my latest “bug LinkedIn” entry. My latest finds center on counting. They’re very visible. I’ll show you two instances, and toss in a screenshot of a special slip-up. (See also My Search for Relevance on LinkedIn, on search-relevance deficiencies, posted in March 2014; my April 2014 via-Twitter reporting of incorrect rendering of HTML character entities, here and here, since fixed…
  • Report Shows Social Channel Effectiveness … Maybe

    Jason Falls
    26 Jan 2015 | 3:00 am
    The latest report on marketing leadership is out from Salesforce Marketing Cloud. Their survey of 5,000 marketers asks questions like what specific channels are you using for digital marketing, do you plan to increase your spend here, and so on. Reports like this don’t mean much to an individual company other than showing overall trends. But they’re still useful. The study focuses on the digital space, so there’s no real comparison to off-line tactics or execution, but with that in mind, here’s my quick read of the report which surfaced a few interesting nuggets:…
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    Social Media Era Of Poking

  • 4 Simple Ways to Build Up Your Email List

    megantotka
    9 Jan 2015 | 10:46 am
    For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. A smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction.   An effective email list does not need to take a long time to create; you can accelerate your list building with the right approach and resources. Take a look at just a few of the ways to build a solid email list quickly: Ask on your website.
  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
  • The Importance of Consumer Insights in Today’s Marketing Strategies

    Jure KLEPIC
    10 Nov 2014 | 5:46 am
    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. This is one area in…
  • Companies Invest More in Social Media Marketing in 2014

    megantotka
    4 Nov 2014 | 5:39 am
    Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their…
  • How To Gain Consumer Insights That Boost Your Marketing Results

    Jure KLEPIC
    29 Oct 2014 | 7:57 am
    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Changing the mind-set of senior level executives. Going above and beyond to capture insights. Showing a genuine interest in what consumers have to say. Today’s consumers may like something for years, and…
 
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    @ProBlogger

  • 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love

    Guest Blogger
    29 Jan 2015 | 6:00 am
    Image via Flickr user Daniel Lee This is a guest contribution from Hassan Ud-deen. Your blog posts have a purpose, right? You want your readers to take a specific action after reading your post. It could be to: like, share, subscribe, comment or just think about something. Either way, you’re aiming to elicit a response. And It doesn’t matter if you’re writing a sale letter, a blog post, or an email. If you aim to evoke any kind of response or action… you’re writing copy. Funnily enough, most of the content marketing style writing you read now, is heavily influenced by…
  • Design Trends of 2015: How Your Blog Can Adapt

    Guest Blogger
    28 Jan 2015 | 6:51 am
    This is a guest contribution from Owen Andrew. Since mobile internet began to overtake desktop internet usage in January 2014, there have been major innovations in website design in light of this trend. In general, websites have been opting for a simpler, mobile-friendly design. Maintaining a blog in such a fast-paced environment can be a huge challenge, but staying on top of trends is required for success. In order to keep your blog interesting and relevant in the upcoming year, there are five design trends to keep in mind when continuing your work in 2015. Image via shutterstock.com…
  • Going from a Blog to a Vlog: What the Big Companies Can Teach Us

    Guest Blogger
    27 Jan 2015 | 6:31 am
    This is a guest contribution from social media analyst Matthew Yeoman. The move online from only having a blog for your online marketing is, of course, one which has long since been abandoned. Brands now have Twitter, Facebook, Instagram, and on and on to promote their website and the blogs themselves. A trend towards video, with YouTube leading the way, has lead to the rise of the vlog as the next big thing in content marketing. Many of the biggest brands in the world are on YouTube. They are killing it with views, subscribers (there’s a familiar term for bloggers), and brand exposure.
  • Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

    Stacey Roberts
    26 Jan 2015 | 6:39 am
    Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. A longtime blogger, she’s learned how to balance honest storytelling with keeping her husband, her family, and their life together somewhat incognito. Always only a Google search away from film fans, Laura has erred on the side of caution when it comes to sharing her tales, but manages never to lose the heart of them. She is a gifted writer with an interesting story to tell, and I have no doubt you’ll take away lots to think about if you’ve…
  • The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

    Guest Blogger
    25 Jan 2015 | 6:44 am
    This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Many local businesses…
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    Scott Monty

  • This Week in Digital - January 30, 2015

    30 Jan 2015 | 2:28 am
    You may have heard the Super Bowl is upon us, AOL: Rise of the Machines, where were you when Facebook went down? Twitter ramps up its product development while Facebook ramps up real-time content and ads, Snapchat and Tumblr launch new features, podcast listening is up, the rise of freelance influencers, a new resource to bolster your marketing analytics mind, 16 things, grappling with authenticity and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the…
  • This Week in Digital - January 23, 2015

    23 Jan 2015 | 2:54 pm
    Statistics on global social and digital scene, frequency of social platform use, a teen's firsthand take on which platforms are essential, Amazon heads to the movies, Snapchat unapologetically charges an obscene fee for ads, Twitter conquers FOMO, Ubernomics is a thing and we should be concerned, why hearing is believing, what to do with all of that big data, how the New York Times is coming along with its digital transformation and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current…
  • This Week in Digital - December 19, 2014

    19 Dec 2014 | 10:45 am
    The unending Sony saga, Time goes all-in with digital, Spanish publishers get exactly what they bargained for, marketing skills, companies and trends to watch in 2015, Instagram makes some changes, the future of Secret and Medium, Serial is over, how to get data to make your PR program better, a growing and pervasive lack of trust in the media and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and…
  • This Week in Digital - December 12, 2014

    12 Dec 2014 | 4:45 am
    Uber's no-good, horrible, very bad week, more 2015 predictions than you can shake a stick at, putting the 'no' in innovation, updates to Facebook's search tool, Instagram surpasses Twitter but Twitter doesn't care, the biggest media company of the future, the data behind binge listening to podcasts, understanding the quality of your audience, the FTC cracks down on agency social media activity, the evolution of the collaborative economy and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links…
  • This Week in Digital - December 5, 2014

    5 Dec 2014 | 10:14 am
    Disruption hits the New York Times, the real story behind Apple Pay, Facebook makes privacy changes (again), Twitter makes it easier to deal with abuse, the quiet success that is Medium, going viral with audio, Uber takes a beating but bounces back and Lyft bounces higher, dark social and its impact, creating a culture of content, the reason it's hard to recognize genius, why PR is best left to the professionals and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and…
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    Social Fresh

  • 6 Productivity Hacks For Content Marketers #socialtoolkit

    Jason Yarby
    30 Jan 2015 | 7:23 am
    Content marketing is time intensive on numerous levels. As an expert in messaging and helping others create their best content, we invited Tamsen Webster on as a guest for the Social Toolkit podcast to share her best productivity tips. From content curation, organization to simple planning and time hacks, she gave a ton of great tips. Tamsen is SVP of Executive Communications and Idea Whisperer at Oratium, where she helps communicators refine they’re presentations to ensure the best delivery of their message. During the show we discussed a few of Tamsen’s favorite tools…
  • Top Social Media Career Moves of 2014

    Jason Yarby
    29 Jan 2015 | 3:49 am
    It’s a very fast paced industry we live in with this social media thing. So much so, that if you don’t stop and look around once in a while, you could miss all the career moves your colleagues made in 2014. A lot of smart and capable folks made big career moves this year in the social media industry, and we are here to catch you up. Tech and media companies continue to commit to social media teams. Big social media software vendors made some big hires. Plenty of folks got promoted, made moves to new companies, and made the all to common switches from agency to brand to vendor to brand…
  • Tip: Signs of a healthy Twitter account

    Jason Keath
    27 Jan 2015 | 5:22 am
    Peter Bray (@petebray) did a great data rich post over on the Moz blog last month about what factors relate to an increase in Twitter followers. It is very in depth, with a ton of charts. If you are a data geek, I highly recommend you go check it out. Cause and effect are always tough, but what Peter did dig up were several correlated data points of Twitter accounts that are growing their follower count. Below are a few of the highlights that I found the most interesting. 1. Using More Photos and Hashtags = 2% more daily followers Using images in your Tweets or hashtags is correlated to a 2%…
  • Top 10 social media acquisitions of 2014

    Jason Keath
    26 Jan 2015 | 7:33 am
    2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook with 7, Yahoo at 5, LinkedIn 3, Hootsuite 3, and Sprinklr, also with 3. Simply listing the number of acquisitions is not a great metric, but it is interesting form afar and can reveal some trends. A few of the clear trends we can see when charting total acquisitions over the last 4 years: Twitter is accelerating the pick up of small shop, especially…
  • Ultimate Recap: Top new social media tools of 2014

    Jason Keath
    20 Jan 2015 | 5:27 am
    For several years now we have been pulling together our annual list of top new social media tools from the year before. It is always a fan favorite and for good reason. As marketers, we love learning about new tools and processes. In fact, we get such a great response when we talk about tools, that we launched a podcast about it, the Social Toolkit. Our 11th episode, embedded below, was dedicated to rehashing the list and talking through some of the highlights. Check out the podcast on iTunes and let us know what you think. This year’s list is our longest yet. There were a ton of new…
 
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    blog

  • Technology should serve consumer experience, not the other way around

    Scott Anderson
    30 Jan 2015 | 8:36 am
    With advancement in technology happening so fast, a lot of companies are struggling to implement at the speed of change. How often have you had to wait at the cash register while a clerk fumbles to input your frequent shopper info? How many times have you seen the shop-lifter alarms sound when a customer tries to exit, only to find that a clerk forgot to remove the magnetic tag? When trying to contact a live company representative on the phone, how long did you have to wait and how many phone trees did you have to punch through to get help? All of these are unfortunate examples of businesses…
  • Data Privacy & Protection Will Be Achieved Through Data Literacy

    Matt Krebsbach
    28 Jan 2015 | 2:09 pm
    Today marks the eighth annual Data Privacy Day in the United States (Data Protection Day in Europe), an event led by the National Cyber Security Alliance (NCSA). Promoted as an international movement to highlight consumer privacy and data protection efforts, Data Privacy Day centers on “Respecting Privacy, Safeguarding Data and Enabling Trust.” The effort to promote a safer, more secure and trusted Internet is something we can all stand behind. And to that end, businesses and consumers must be equally dedicated to the cause not just of data privacy and protection, but also of data…
  • Creating community with user-generated content: An interview with Sony

    Brent Robinson
    27 Jan 2015 | 6:20 am
    Sony Electronics is responsible for some of the most popular consumer electronics in history. Recently, they have started a new program to showcase user-generated content in stores and on their website store.sony.com. We had the chance to sit down with Katie Babineau, Sr. Communications Strategist at Sony, to learn how Sony is using social content to highlight the Sony community and the meaningful role their products play in their customer's everyday lives. How do you think user-generated content (UGC) has changed the consumer journey over the past few years? Brands are now really starting to…
  • Today’s marketplace is a networked dialogue between brands and consumers

    Brent Robinson
    23 Jan 2015 | 7:24 am
    In our follow-up to last week’s post on the growth of user-generated content (UGC), we’re continuing to highlight how UGC is changing the Internet and consumer marketplace. This post provides a condensed version of subjects covered our eighth edition of The Conversation Index, which details how sharing UGC across networks (such as Bazaarvoice) and channels improves sales, insights and search results traffic. Content must be authentic On the web, content has always been king. But in 2015, it’s UGC’s authenticity that helps drive a businesses’ online success—particularly when it…
  • Six intriguing marketing predictions for 2015

    Lisa Pearson
    16 Jan 2015 | 8:23 am
    Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most interesting 2015 marketing predictions I’ve encountered, my corresponding commentary, and one of my own predictions. Sensory mind games Expert: Chloe Allan, Brand Planner, The Good Agency Source: The Guardian “This year, we have seen more brands lean towards the use…
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    chrisbrogan.com

  • I Like Facebook More Than Twitter These Days and Why That Doesn’t Matter

    Chris Brogan
    27 Jan 2015 | 5:57 pm
    Lately, I’m finding lots of interaction and fun on Facebook. I once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. And I’m reasonably well known for loving Twitter and being an early adopter of it. Which social network is right for you? The real answer? The one you like. I like Instagram plenty. I like Facebook more than I ever did before (no real idea why). I even spent a half hour today in LinkedIn (which I usually complain about). Continue ReadingThe post I Like Facebook More Than Twitter…
  • What is Content Marketing?

    Chris Brogan
    27 Jan 2015 | 7:53 am
    Content marketing is the art of using content of any kind (blogs, podcasts, newsletters, and much more) to reach prospects and customers and influencers, and warm them up for the potential of a purchase. You can have an offline business and use content marketing. You can promote yourself, a book, a store, a church, or whatever it is you need to do. The art of content marketing is to create information that entertains, informs, and then CONNECTS a potential buyer with what you do/offer.Continue ReadingThe post What is Content Marketing? appeared first on chrisbrogan.com.
  • What a Long Time Friendship and Partnership Looks Like

    Chris Brogan
    27 Jan 2015 | 4:33 am
    I started stalking Brian Clark of Copyblogger back in 2006. Hard to imagine that I’d already been blogging for eight years when he showed up, but I knew from the start that Brian was smarter at a lot of things than I was, and that he’d go far. He, on the other hand, thought I was a weirdo and wouldn’t amount to anything. (Long time joke, but true story.) Brian and I Have Collaborated In Many Ways Brian was faster to the idea of helping people learn what they needed to know about the business side of the web in a more formalized way. And he created years of content that…
  • Which Conference Should You Attend? Your Own

    Chris Brogan
    22 Jan 2015 | 8:00 am
    I’m working through a few ideas, but I’m a little bit stuck. And as I haven’t been invited to speak at a conference this week or next (where I get a lot of thoughts and ideas), I decided to put on a conference in my living room. The content doesn’t quite matter, because it’s my conference. People ask me all the time which conferences are the ones to attend? My answer: your own.Continue ReadingThe post Which Conference Should You Attend? Your Own appeared first on chrisbrogan.com.
  • Measure Your Wealth in Options

    Chris Brogan
    19 Jan 2015 | 6:44 am
    I was lamenting the fact that business has been slow over the last handful of weeks (end of the year and first of the year aren’t exactly the roaring seasons for keynote speakers and professional development experts), but a little change of perspective really turned me around. Because there’s a lesson in it that would be useful to an owner like you, I wanted to share it with you. Measure Your Wealth in Options The last few weeks have been slow, yes. But that means that I can accept the following truths to go along with it:Continue ReadingThe post Measure Your Wealth in Options…
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    Spiral16

  • Scoundrels & Idiots: Manually Updating Sentiment

    Alan Rapp
    26 Jan 2015 | 8:00 am
    Finding and tracking negative sentiment across the web as a way to monitor, engage, and react to potential problems is one of major goals of any brand adopting a social media presence online. But what happens when the search terms you are using, or the words surrounding them, are inherently negative even if the sentiment towards your brand may not be? I recently began a topic involving the Disney XD TV-show Star Wars Rebels. The show’s latest episode, entitled “Idiot’s Array” (making reference to the card game Sabaac) marked actor Billy Dee Williams‘ return to…
  • The 10 Core Principles of Growth Hackers

    Alan Rapp
    20 Jan 2015 | 12:02 pm
    Odds are if you have ever worked for or with an Internet start-up you’ve heard the term “growth hacking.” The concept, applicable to any business, is to make the most out of your meager marketing budget and promote brand awareness through a variety of creative, innovative, and usually cost effective means (i.e. cheaper than traditional marketing) online. This short video from 24 Motion Design offers a look at the 10 Core Principles of Growth Hackers to keep in mind when developing your own strategy such as be logical and creative, while remaining resilient, empathetic,…
  • Hashtag Round-Up – #NAACPBombing & #JeSuisCharlie

    Alan Rapp
    12 Jan 2015 | 1:09 pm
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about the use of hashtavism, using hashtags to promote social discussion over troubling trends or events, in the past and it doesn’t appear the trend is going away anytime soon. Two recent tragedies help show how discussion and awareness on social media can be far different from TV news depending on how long mainstream media elects to spend on a story. Happening within hours of…
  • Spiral16′s Five Most Shared Blog Posts of 2014

    Alan Rapp
    29 Dec 2014 | 12:47 pm
    2014 is coming to an end. Over the past year we’ve talked at length on the subject of social media, marketing, understanding trends, dealing quickly and responsibly with controversy, and the need for social media plans and monitoring to effectively watch, manage, and control your brand’s message online. Looking back over our blog this past year, here is a list of our five most shared posts. How Social Media Amplifies Content Marketing and SEO 10 Qualities of a Great Social Media Marketer [INFOGRAPHIC] This is Your Brain on Social Media. Any Questions? 40 Social Media Marketing…
  • Bing Ranks the Top People, Moments & Events Which Shaped 2014

    Alan Rapp
    15 Dec 2014 | 9:38 am
    2014, the year that was. Microsoft’s search engine Bing has released it’s Big Trends of 2014. Based in part on country of origin of the searcher, you can view “the people, moments, and events that shaped 2014″ in the search engine’s interactive look back at the past year. The results for the United States show the most searched terms for 2014 in a variety of categories including vacation destinations, discoveries, animals, news, most searched celebrities, athletes, and musicians, moving stories, sports, politics, and celebrity weddings, break-ups, deaths, and…
 
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    New Media Expo Blog

  • NMX: You’re Right, It’s Not the Same

    Deb Ng
    30 Jan 2015 | 7:29 am
    I recently took a short break from working as Conference Director and Community Manager for NMX. The reasons for the break aren’t as important as the reasons I returned – because as a content creator I believe in this conference, what it stands for, and the creative people who make up the NMX team and community. I [...]
  • Dennis Miller & Emily Morse to Host the 10th Annual Podcast Awards at NMX

    Deb Ng
    21 Jan 2015 | 7:58 am
    NMX is pleased to announce Dennis Miller and Emily Morse as hosts for the 10th Annual Podcast Awards being held at the Westgate Las Vegas Resort & Casino on Tuesday, April 14th starting at 6:30pm. The awards are attended by world renowned podcasters and other online influencers and fans. This is a pairing that isn’t to be [...]
  • Nominations for the 10th Annual Podcast Awards Opens January 19th

    Deb Ng
    14 Jan 2015 | 11:16 am
      by David Jackson – Podcasting Director for NMX Nominations for the 10th Annual Podcast Awards Open January 19th The 10th Annual Podcast Awards are being held in Las Vegas at New Media Expo.  Each year podcast audiences nominate and vote for their favorite shows. Both the nominating and voting are done over a period [...]
  • NMX + NAB Show = 1 Killer Event!

    Deb Ng
    13 Jan 2015 | 11:26 am
      When we made the announcement about  NMX’s co-location with NAB Show, April 13-16, 2015 in Las Vegas, our attendees sent us many congratulatory wishes However, we receive questions from time to time from members of our community who aren’t familiar with NAB Show, or who are wondering what aspects of NAB Show NMX attendees have access to. [...]
  • Adam Carolla and Norman Pattiz To Keynote at NMX

    Deb Ng
    12 Jan 2015 | 12:31 pm
    NMX is pleased to announce  two of our most popular speakers are returning. Podcasting superstars Adam Carolla and Norm Patitz are joining NMX ’15 as keynote speakers. When it comes to NMX, this isn’t Adam Carolla’s first rodeo. He’s joined us on stage as a keynoter at other NMX events and remains one of our most requested speakers.. [...]
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
  • The Role of Paper Today

    Damian Davila
    23 Jan 2015 | 12:40 am
    Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally. While some are concerned by this, the fact remains that printing things on paper is still important. Real and Experiential There has been a growing trend that individuals and companies are deliberately turning to paper to convey a message. The message can be focused on advertising or getting basic information out concerning an individual or fact. Whatever the case is, the message is…
  • Be in the Know to Stay on Top

    Damian Davila
    14 Jan 2015 | 11:04 pm
    Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed You need to do your homework. An InfoTrack ASIC name search can provide you with detailed information when you need to pull up a listing of comparable companies in your field. From that point, research your competition. Find out what…
  • 3 Options for The Perfect Gift

    Damian Davila
    30 Dec 2014 | 9:20 am
    Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. 1. Care Packages Send a care package to a loved one. Care packages mean a lot to people because they’re filled with specialized items that the receiver will enjoy and love. Care packages can include virtually anything. They mostly contain hygienic…
  • 5 Tips for Finding an Accounting Firm

    Damian Davila
    29 Dec 2014 | 12:39 pm
    If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. 1. Stay Local This should go without saying, but always choose an accounting firm in your home state. Laws, policies and taxes will differ depending on the location of your headquarters, so if you’re doing business in Hawaii, make sure you choose from accounting firms in Hawaii. You don’t want to get any wires crossed when your money is on the line.
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    NowSourcing.Com » Blog

  • Why Your Password is the Next to Get Nabbed

    Kari
    29 Jan 2015 | 2:45 pm
  • Are You Breeding Zombie Loyalists?

    Maggie Kimberl
    29 Jan 2015 | 9:31 am
    B.R.A.I.N.S. BRING RANDOM AMAZEMENT INTO NORMAL SITUATIONS (zombieloyalists.com) I’m almost finished reading Peter Shankman’s new book, Zombie Loyalists: Using Great Service To Create Rabid Fans, and already I can tell this book is a game-changer.  Somewhere in the past few decades there was a shift away from good customer service, and at this point, as Shankman points out multiple times in the book, we’ve come to expect bad service.  We expect the cable guy to show up 10 minutes before the end of his 8 hour window and we expect the fast food joint to get our order wrong.  When…
  • Why Visuals are Running Our Daily Lives

    rose
    13 Jan 2015 | 1:12 pm
    It’s been estimated that over 60% of the population are visual learners and rely heavily on data representations in order to retain information. Though the human experience is a cumulative of all five of our senses giving us an accurate account of the world around us, we rely most heavily on our vision. The brain processes images as a whole, taking in massive amounts of real life “snapshots” all at once to paint a picture of what we see. Reading, on the other hand, works as a linear process going one word at a time. Unfortunately, information gathered through reading…
  • The Evolution and History of the Fireplace

    Kari
    8 Jan 2015 | 1:53 pm
  • Is Your Home Safe from Radioactive Radon?

    Kari
    7 Jan 2015 | 10:48 am
      Courtesy of RadonIsReal.org
 
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    ManagingCommunities.com

  • ManagingCommunities.com is 7 Years Old!

    Patrick
    29 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Celebrate Community Manager Appreciation Day 2015 #CMAD

    Patrick
    26 Jan 2015 | 12:30 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • A-B-C. A – Always, B – Build, C – Community. Always Build Community

    Patrick
    19 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Why Community Will Never Get the Credit It Deserves

    Patrick
    15 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • When You Make People Choose, They Won’t Choose You

    Patrick
    12 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Bokardo

  • Tips on how to hire a good designer

    bokardo
    14 Jan 2015 | 10:32 am
    It seems like everyone is hiring designers! They’re hiring product designers, UX designers, creative directors, directors of design, UI designers, visual designers, etc. There are even acquihires of entire design teams! So…how do you find a good designer? First, a quick backstory for people who have never read my blog before. Until this past August I was the Director of UX at HubSpot, a SaaS marketing company here in Boston that went public in October. So for three years (in which HubSpot was growing quickly) I was the hiring manager for product designers and UX specialists. There is…
  • Does Apple care any more?

    bokardo
    7 Jan 2015 | 7:17 am
    Marco Arment, in his recent post Apple has lost the functional high ground: “But the software quality has fallen so much in the last few years that I’m deeply concerned for its future. I’m typing this on a computer whose existence I didn’t even think would be possible yet, but it runs an OS with embarrassing bugs and fundamental regressions.” After hypothesizing that Apple’s priorities are out of whack, he writes: “I fear that Apple’s leadership doesn’t realize quite how badly and deeply their software flaws have damaged their reputation, because if they…
  • In detail: Designing in context for mobile

    bokardo
    3 Jan 2015 | 8:08 am
    I’m noticing an interesting practice emerging when designing for mobile: in-context messages that help you learn or give feedback about an app. Here’s an example: In this example from the New York Times Now app, the designers have dropped in a “quick tip” to let you know that you can swipe left to discover new content in the “Our Picks” section. Swiping in this way does the same thing that tapping on the arrow in the nav bar. This is a really nice way to let people know something, in this case that an action is available. (That said, I think it could be…
  • In detail: Square’s email receipt and feedback flow

    bokardo
    29 Dec 2014 | 7:35 am
    Since paper receipts aren’t very useful these days, I’ve been choosing recently to have my receipts emailed to me. The other week I filled out my email address on a Square checkout device at my local coffee house (Atomic Cafe) and didn’t think much of it. But when I read the email receipt later I noticed that the Square designers had very nicely embedded a feedback flow into the email. Nice UI details: Feedback is embedded into the receipt. This has several positive effects. First, it ties the feedback to the actual transaction that the person just had and not some amorphous…
  • The problem with “we’ll fix it later”

    bokardo
    23 Dec 2014 | 6:59 am
    I was talking to a design team yesterday and one of the team members casually mentioned that they were launching something new. I took a quick look at what they were planning to launch and it was clear that something wasn’t quite right…there was a weird UI bug and some data looked off. So I pointed those things out and was told “Oh yeah, we know. We’re going to fix it later”. Those words, so subtle. I’ve said them many times. I’ve had the exact same attitude at a release. But the more I hear them the more I realize they’re deadly. Consider the negative effects…
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    Collective Thoughts| Collective Thoughts

  • Decluttering Your Way To A Clean Home

    Brian Wallace
    30 Jan 2015 | 11:45 am
    Having a clean home isn’t always easy.  Here are some tips and tricks for decluttering that can help.
  • Last Minute Superbowl Party Planning Tips

    Brian Wallace
    30 Jan 2015 | 9:08 am
    Even if you’ve never had a Superbowl party before, there’s still time to plan a great one.  The hardest part will be inviting your friends, I promise.  Once you’ve done that you have all day Saturday to plan a great Superbowl party. Start my planning the menu and decorations.  You can do most of it yourself very easily.  Decorations are easy to make yourself, and you can even get your kids to help.  Print off some Game Day Commercial Bingo cards to entertain your guests during your party.  Viola!  You have a Superbowl party!  Learn more tips and tricks for a great…
  • So You Wanna Bet? The Psychology Of Gambling

    Brian Wallace
    29 Jan 2015 | 12:29 pm
    Gambling can be a lot of fun if you don’t get addicted.  Learn more about the psychology of gambling from this infographic.
  • How Much Money Does A College Degree Mean To You?

    Brian Wallace
    29 Jan 2015 | 7:08 am
    Having a college degree can mean a million more dollars in your lifetime, according to some statistics.  Learn more about the value of a college education from this infographic.
  • Password Psychology

    Brian Wallace
    27 Jan 2015 | 12:03 pm
    Why do people use “password” as their password?  Because it’s easy.  Learn more about the psychology of passwords from this infographic.
 
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    Phone Reviews

  • Huawei Ascend P7 Review

    18 Jan 2015 | 5:10 am
    The Chinese company Huawei presented a few days ago officially in Paris their new Phone, the Ascend P7, closely following the line set by his predecessor, Ascend P6 . Instead of going to stop current range hardware, Ascend P7 keeps a careful balance between performance, design and price and that's where the Asian giant delivers a blow on the table. It is their strategy to stand up to the current playing top the trump card of a smaller price to which is added a superb design.However, how serves this terminal, where is situated exactly on the market and which features special offers are some of…
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    Brian Solis

  • Make Change Work for You: The Power of Observation

    Brian Solis
    26 Jan 2015 | 1:34 pm
    I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years. I wanted to share our conversation with you here… Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself an overnight success? Me: In 1991, I joined an advertising technology firm in Southern California as a…
  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
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    Geek Girlfriends

  • Bosch Coming to Amazon Prime

    Christina
    21 Jan 2015 | 6:24 pm
    Last year, I watched the pilot to Bosch (starring Titus Welliver, who I liked as Silas Adams in Deadwood.) I didn’t expect to like it. But I was curious about the Amazon Prime people’s approach to original content. They made the pilot, then asked viewers to tell them if they should do a season. So I watched, just to have a voice. And I was very quickly hooked. Dark, edgy, great performances. The script is tight and based on Michael Connelly’s Harry Bosch book series. I voted, “Yes!” And I was apparently not the only one. Because Season One — ten, hour-long…
  • My Daughter Tries the High-Tech Venus Swirl™ Razor

    Christina
    6 Jan 2015 | 10:13 am
    This is a sponsored post. Thank you Gillette Venus for supporting my blog! The race to get out of the house and into traffic so we can crawl slowly to my daughter’s first-period class is behind us, our coffees are secured in cup holders, the final touches have been put on teenage hair and makeup. Ava smiles at me, impish, and puts one foot on the dash, exposing a lot of leg. “Go ahead,” she implores me. “Touch it!” Oddly, this is a common morning ritual. She is happy with her baby-soft, just-shaved legs. As her mother, it’s my job to admire her hairless handiwork. “I finally…
  • Some Audio Books Worth Listening To

    Christina
    29 Dec 2014 | 10:08 pm
    I love getting books as gifts. And I love to give them. I am blessed with children who enjoy this as much as I do. So Christmas, as always, included a pleasant exchange of literary discoveries. But what’s even better than books? Books and the time to read them! That’s what audio books are. And I didn’t get any of those this year. (Though I did give some.) Cleaning the house? Headphones and an audio book. Hiking alone? A chance to read? (I have read hundreds of books this way, while staying in shape.) Long drive? Port an audio book through the car speakers and everyone in…
 
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    Dan Zarrella

  • Introducing PicStats.com: An Instagram Analytics Tool

    Dan Zarrella
    27 Jan 2015 | 1:53 am
    Most modern marketers know that Instagram can be a powerful marketing channel if you know how to use it. Unfortunately it’s lacking a bit in the analytics department. So I made PicStats, a free tool that allows you to analyze any Instagram account, yours, your friends’ or even your competitors’ accounts. You can get data like the best times and days to post and the best tags and filters to use. To use PicStats, simply login with your Instagram account and it’ll start off by showing you the report for your account. Then you can enter the username for any other…
  • Saying Goodbye to HubSpot

    Dan Zarrella
    13 Jan 2015 | 12:07 am
    I joined HubSpot on February first of 2009. In the six years since then we set the Guinness World Record for world’s largest webinar and we went public. I got married, wrote and published four books and moved to Las Vegas. I built and we released a bunch of awesome little social media tools and I represented HubSpot by speaking at countless conferences. The smallish company I joined back in 2009 has turned into a pretty big one, with offices on three continents. It was always our goal to be a big, successful public company. And I’m proud of the work I did that helped reach that…
  • An Introduction to Memes and Memetics for Marketers

    Dan Zarrella
    2 Oct 2014 | 12:01 am
    If I say the word “meme” around a group of web savvy people, the first thing that will come to most minds is an image macro–a photograph overlayed with funny text. A sort of meta inside joke that gets passed around the internet. Things like Good Guy Greg, Success Baby or Grumpy Cat. And while it’s true those are examples of what the word “meme” really means, they’re a very small subset of the greater definition. An understand of the larger context of memetics–the science of memes–is useful for marketers interesting in creating content in a socially connected…
  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    If you want to see data like this about your account specifically, check out the Instagram analytics tool I released: PicStats.com When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
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    Beth’s Blog

  • Smarter Nonprofit Networking: Building A Professional Network That Works for You

    Beth
    29 Jan 2015 | 10:16 am
    “You are not ever a genius all by yourself. Your ideas are a function of the people you are connected with…” – Carol Dweck, Author, Mindset Your professional network is your greatest asset no matter what stage you are in your nonprofit career, whether you are an emerging leader or an acknowledged thought leader in your industry or somewhere in between. When you intentionally build your professional network in the right way, you create a circle of individuals who are all rooting for your success and happy to help you.   An effective professional network can be a…
  • Hey Nonprofits: Here Comes Gen Z Donors

    Beth
    28 Jan 2015 | 8:51 am
    Many nonprofit fundraisers know about and have specific strategies to reach, cultivate, and solicit baby boom donors, Gen X donors, and Gen Y donors.   But look out, get ready to reach out to Gen Z donors, sometimes called “PhilanthroTeens”  or “PhilanthroKids.” These potential donors are teens (and pre-teens) with a passion for social change and who grew up not knowing what it was like to not to have a cell phone  or be connected to Facebook.  That generation has been dubbed as “Generation Z.”      They are also known as “Qwerty Monsters” who send hundreds of…
  • How DoSomething Transformed A Mistake Into Learning: Creating A Culture of Impact

    Beth
    26 Jan 2015 | 11:06 am
    You’ve heard the mantra: Learn from failure. But no one likes to screw up and you can’t learn when people are feeling shame and pointing fingers at each other.  Dosomething.org knows that mistakes happen, but also knows how as an organization to transform mistakes into organizational learning that leads to better results in a program.   This how you create a “culture of impact.” Earlier this month the Chronicle of Philanthropy wrote about how the organization corrected a mistake with a text messaging campaign.   The mistake: they sent a text message intended for a small…
  • Talking Shop with Network Designers and Weavers for Social Change

    Beth
    22 Jan 2015 | 9:50 am
    We learn so much about professional practice from having honest and candid conversations. Not only do we learn something new, but it feels great to connect with other people who are asking the sames types of questions about their work.   A part of my practice is around network design and facilitation and one of my most respected colleagues in this area is Eugene Eric Kim.   So, when he sent around an email that Janne K. Flisrand, who is a network weaver for sustainability networks, was in town and he was organizing an informal gathering, I wanted to go. Eugene is always thoughtful in the…
  • Nonprofit Blog Carnival Call for Submissions: What’s Your Best Online Personal Productivity Tip?

    Beth
    7 Jan 2015 | 7:57 am
    I’m honored to be hosting the January, 2015 Nonprofit Blog Carnival and theme is personal productivity online.   2015 has arrived!    If you’re like most nonprofit folks, you’ve probably made a few New Year’s resolutions that include being more productive and effective at your nonprofit job. But maintaining productivity, especially online, can be challenging.  We are living and working ina world that is connected and where sacred space and deep thinking – essential ingredients to online personal productivity –  is almost becoming extinct. What is online…
 
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • [DigiCulture] DYI Cyber-Vigilantism: The Heroes We Need?

    Rahaf
    26 Jan 2015 | 8:06 am
    The Heroes We Need ? This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.      One of my favorite moments in Christopher Nolan’s The Dark Knight is the final scene where Lt. James Gordon tries to explain to his son why the police must hunt down Batman. “Because he’s the hero Gotham deserves, but not the one it needs right now,” Gordon says, looking saddened but resigned. I’ve always loved the quote and find myself thinking of it often. Gotham was dark and flawed and the nature of…
  • [SciPO] Course Debrief: Altucher & The Creativity Habit

    Rahaf
    2 Dec 2014 | 7:08 am
    This is the first “show your work”  post about my Innovation and Emerging Business Models course for Sciences Po’s MBA in Economics and Finance in Paris. You’ll be able to see subsequent entries here!  This past summer, I was invited by SciencesPo, France’s leading university for Social Sciences, to teach a course on innovation for their first year MBA program.  11 sessions later, I can’t believe we’ve reached the end of the semester! For the past few months, every Wednesday I’ve hopped on the metro and headed over to the beautiful campus in the…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Web Developer

    Latika
    28 Jan 2015 | 1:53 am
    Location: New Delhi Qualifications and Experience: A minimum of 3 years of formal industry/professional experience as a web/mobile designer Solid portfolio demonstrating design savvy Strong understanding of mobile platforms, particularly iOS, Android and Windows Phone7 Understanding of the limitations of web and mobile, with approaches/ideas to flex those boundaries Role Description: Web developer is primarily responsible for working closely with UI/UX designer to create high quality web applications Designing, developing and implementing new websites and landing pages Creating intuitive…
  • Creative Director

    Latika
    16 Jan 2015 | 2:47 am
    Location: New Delhi Qualifications and Experience: 7+ years of strong experience in a leading advertising & digital marketing agency Role Description: To lead the creative team with strong vision and leadership To craft creative strategies for clients To ensure the timely development and execution of programmes, campaigns and projects Work closely with design and content team on all creative and branding initiatives to ensure a consistent message across channels Develop and facilitate training related to new technology, strategy in sync with the market Ensuring all creatives are on-brand…
  • We are 9 today and it’s time to b:refreshed.

    Rajesh Lalwani
    25 Dec 2014 | 6:35 pm
    It’s Christmas, 2006. I have spent the night sitting up on my bed, working alongside my developer (he’s located in Goa), finalising the www.blogworks.in website. We need to go live tomorrow as our ‘Blog the Talk’ collaborative series of chats with experts goes live on the site and hits the stand simultaneously in Impact magazine – a first (blogs weren’t considered credible by mainstream media back then). Today as I punch this post, news breaks on Twitter first; storytelling, big data, UX/ UI, native apps, mCommerce are common marketing parlance. Digital is mainstream; social…
  • 11 tips that will help you win digital in 2015

    Rajesh Lalwani
    25 Dec 2014 | 5:10 pm
    We got together, and spoke with a few brand leaders on what can brands do to refresh their brand stories in 2015.  Take a peek: b-shareworthy Content as a driver of conversations – no matter whether it is print, or radio, or TV, or digital, all content will be focussed on driving conversations on digital. Digital, powered by its inherent virality, and backed by fast-growing media spends, will be the reach multiplier for campaigns. Interestingly we wil also see campaigns that go viral then splashed on other media for ‘even more mass’ reach (and even more virality online).
  • Analyst

    Latika
    16 Dec 2014 | 3:16 am
    Location: New Delhi Qualifications and Experience: Post-graduate in Maths/ Statistics/ Operations Research/Economics with 2-3 years of relevant work experience preferably in a knowledge processing role Role Description: Understand client issues and create research designs to address them using primary and/or secondary research methodologies Market Research Project Management, i.e. execute projects through various stages of a project cycle such as data collection, data validation and data analysis Perform quantitative/qualitative and multivariate analysis to look for insights and trends that…
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    Soshable

  • If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

    JD Rucker
    23 Jan 2015 | 12:24 am
    It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role. We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come. The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business.
  • Over Half of Internet Users Over 65 Use Facebook

    JD Rucker
    11 Jan 2015 | 2:00 am
    The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in…
  • ‘While You Were Away’ Will Make Twitter More Important for Business

    JD Rucker
    5 Jan 2015 | 1:28 am
    Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment. The…
  • Getting More People to Like Your Facebook Page is 99% Worthless

    JD Rucker
    3 Jan 2015 | 10:50 pm
    Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out. To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes. We do have examples, not to the extreme of…
  • Building Up a Blog with Social Promotion

    JD Rucker
    2 Jan 2015 | 12:09 am
    There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas. Great content. Great promotion. That’s it. If your content is strong and you’re able to promote your site properly and gain credibility on social media and search,…
 
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    Brains on Fire

  • Friday Fotos | Super Hero Edition

    Amy Taylor
    30 Jan 2015 | 7:09 am
    Psssst…we’re hiring. Activating our superpowers to make magic for a client. Stoked to see our work for TurboTax’s YOU Party in the flesh. #happyyouyear The post Friday Fotos | Super Hero Edition appeared first on Brains on Fire.
  • A Goliath Can Become a David Again

    John Moore
    28 Jan 2015 | 8:28 am
    Earlier this month I was talking with a regional franchise chain with aspirations to grow big… really BIG. But they want to grow BIG without losing their soul. Easier said than done. That conversation reminded me of the growth issue we faced at Starbucks in the late 1990s. At that time, Starbucks was fast approaching 2,000 locations. That’s BIG by most standards but Starbucks dreamed bigger and that dream has become reality as Starbucks now operates over 21,000 shops in 63 countries. Starbucks has truly become a Goliath’s Goliath. In my love story book about Starbucks, I shared the…
  • Now Hiring – Community Manager

    Amy Taylor
    26 Jan 2015 | 6:40 am
    Hear ye, hear ye! Brains on Fire is looking for a qualified Community Manager to join our Greenville team. The ideal candidate will be passionate about the environment, and will come ready to rock our clients’ worlds with an exceptional ability to think strategically and communicate effectively. A few of the qualities we’re looking for: Multi-tasker: The ideal candidate should feel energized by people. They must be able to triage client and advocate needs in a timely manner – and work well under pressure. You’ll be wearing lots of hats and responsible for keeping several plates…
  • Friday Fotos | BOFLA Edition

    Amy Taylor
    23 Jan 2015 | 8:02 am
      It has been a big week for Brains on Fire. In case you missed the memo (and the tweets…and the Facebook post…and newsletter…), yesterday we announced the opening of our west coast office, Brains on Fire LA. We were thrilled to have our entire BOFamily together in Greenville this week for the announcement. Here are a few of the highlights… The post Friday Fotos | BOFLA Edition appeared first on Brains on Fire.
  • Announcing Brains on Fire LA!

    Robbin Phillips
    22 Jan 2015 | 7:11 am
    Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. Helping brands become a powerful story people want to be part of requires a deeper understanding of what inspires them to care and motivates them to take action. In order to help the brands and organizations we work with grow in new and exciting ways, we always start with people. That…
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    a thousand cuts

  • Update Your Segmentation Model With Social Data Before It’s Too Late

    adam
    13 Jan 2015 | 7:35 am
    Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail. These models are built through…
  • Professional Services at the Digital Crossroads

    adam
    12 Dec 2013 | 7:22 am
    I’ve been watching lots of professional services firms evolve to take on the world of digital.  PR agencies are embracing the evolution of communication to online, unstructured and real-time content.  Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.  Ad agencies are extending “big ideas” to be rooted in shareable social platforms.  Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the…
  • Engaging the Right Audience on LinkedIn

    adam
    12 Apr 2012 | 8:21 am
    (Cross posted on the Fleishman-Hillard DNA blog) LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.  These are both significant leaps forward in helping companies engage followers which typically consist of…
  • The Content Convergence Dilemma: Where’s the Content Department?

    adam
    27 Oct 2011 | 6:59 am
    By now most companies have figured out that good content is critical in a digital presence.  That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others.  What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?  Who owns the publishing?  Who owns the maintenance?  Someone please tell me, where is the Content Department? Legacy organizational functions are aligned around different types of content, but they converge on the end customer.
  • Autumn Transitions

    adam
    30 Aug 2011 | 5:17 am
    It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. Today I am excited to share that I am starting a new position that allows me to focus on doing just that. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office. It’s been more than a decade since I…
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    Life, Inspired

  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
  • ‘Grow': Word of The Year 2015

    Shai Coggins
    11 Jan 2015 | 9:15 pm
    Happy new year! Yes, I know that almost two weeks has passed since 2015 started. And, I am also aware that it has been a month since I last blogged here. I’ve been avoiding these long breaks over the last few months, but this time, I got defeated. Again. We all know that the holiday season is always a bit hectic. The wisest move would have been to give myself a break and make that official. But, I was overly confident that I would find the time to blog, regardless. Silly, me. I’m not going to give you the details of my holidays – but, needless to say, it was more hectic…
  • A New Adventure in Surface Pattern Design

    Shai Coggins
    9 Dec 2014 | 7:44 pm
     1. Throw Pillow 2. Travel Mug 3. Mug (Standard) 4. Mug (Tall) 5. Tote Bag 6. iPhone Case 7. iPad Case 8. Galaxy Phone Case Coming up with my own surface pattern design was something that I’ve always wanted to do. But, I had no idea how to get started. With my improved digital art making abilities (thanks to DG class), however, I’ve decided to push my newfound skills a bit further. So, I’ve scoured the web for tutorials and tips on how to create surface patterns and found: Pattern Design: Creating Inspiring Repeats via Skillshare (Short Ecourse) How To Make Repeating…
  • Tea Party Clip Art Set: Now Available on Etsy

    Shai Coggins
    4 Dec 2014 | 4:45 am
    Hello, friends. It’s Day 4 of ‘A Week In The Life 2014’ today and I’m meant to be doing a Day 3 recap. But, I must admit, it’s feeling pretty lonely, trying to do WITL on my own this year. So, I thought that even though I plan to continue taking photos and notes (I have been doing so for four days now, so I should be able to keep going for three more days) — I’m taking a break from blogging about them on a day-by-day basis. Last year, part of my incentive to make the extra effort to blog about the photos daily was two-fold: Being able to join-in with other people in the…
  • A Week In The Life 2014: Day 2

    Shai Coggins
    3 Dec 2014 | 4:55 am
    As day after crazy day goes by this week, I’m really wondering if I’m going to survive this year’s attempt at ‘A Week In The Life’. I know I often say that most of my weeks are crazy. But, I think this week is particularly so, with so many things happening that are out of our usual routines – kids’ last week of the school year, backyard renovations at a fever pitch, personal/family celebrations, catching up on as much work as possible before the holidays settle in… So, yeah, I’m not sure what possessed me to decide that this week is the week to record to represent 2014…
 
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    Bare Feet Studios

  • Mindful Goal Setting

    Roxanne Darling
    26 Jan 2015 | 8:17 pm
    I really wanted to promote my Mindful Social Business Coaching program during the holidays. But I was overwhelmed by the hype being delivered by the email lists to which I myself am subscribed. I really am committed to creating a hype-free zone here for us. So as each day went by, I went inside and listened for a compelling “message to market.”... The post Mindful Goal Setting appeared first on Bare Feet Studios.
  • Announcing: Your Mindful Social Media Business Coach

    Roxanne Darling
    6 Nov 2014 | 10:18 am
    I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! NEXT SESSION STARTS MONDAY,... The post Announcing: Your Mindful Social Media Business Coach appeared first on Bare Feet Studios.
  • Thank You to Basecamp – You Are Amazing

    Roxanne Darling
    9 Oct 2014 | 12:49 pm
    Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is... The post Thank You to Basecamp – You Are Amazing appeared first on Bare Feet Studios.
  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
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    Ignite Social Media

  • Round Table: Tips for Running A Successful Twitter Party

    Beth Anne Ballance
    29 Jan 2015 | 12:01 pm
    Clients often ask us about hosting Twitter Parties, a new topic for most and one that many aren't always sure about when accessing the time and resources necessary for pulling one off successfully. While Twitter Parties can have excellent results for brand awareness and advocate building, they aren't always right for a particular brand or marketing goal. If you're in the same boat, we're here to help. We've gathered three of Ignite Social Media's Twitter Party pros to have a candid Twitter Party discussion, outlining details to decide if a Twitter Party is the right social strategy.
  • Community Manager Appreciation Day 2015: A Fun Look Inside CM Life

    Kristina Kelly
    26 Jan 2015 | 7:00 am
    It’s time yet again for one of our favorite holidays here at Ignite Social Media – Community Manager Appreciation Day. The role of a Community Manager has changed drastically over the last decade, transforming from a forum moderator into a jack of all trades in the digital space. While some days we all just wish the Internet would shut itself off at 5 p.m. so we could have an email-free evening, most days we’re thrilled to have one of the most interesting jobs around. To celebrate Community Manager Appreciation Day this year, Kathleen Tierney and I thought we’d give you a little…
  • Social Media Marketing Strategies for 2015

    Jim Tobin
    26 Jan 2015 | 5:29 am
    We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing an algorithm to its feed; The great promise of social ads (excellent targeting) failing mightily; The introduction of new networks, from Instagram to Snapchat, with rapidly changing audience demographics; The rise of the mobile phone, becoming the #1 device for accessing social media. Given that, how should brands…
  • Counting on Social Sharing for Your Super Bowl Ad? | Social You Should Know

    Jim Tobin
    25 Jan 2015 | 8:00 am
    Super Bowl Video Sharing Drops; Early Release of Video Does Not Help At a time when sharing of the average video increased 22%, sharing of Super Bowl ads decreased 29% last year vs. 2013. A separate study found that 45% of consumers were aware of a typical Super Bowl ad, but only 3% recalled seeing it before the game. What does help brands drive sales? A pre-Super Bowl promotion that generates 9% brand awareness, rivaling the 15% that the ad itself gets, and outperforming the ads themselves in improving purchase intent. It’s time to get back to promotions, including social media…
  • Instagram Photography for Community Managers: How To Get Fans To Double-Tap That

    Bruna Camargo
    24 Jan 2015 | 12:32 pm
    The list of things a community manager needs to know seems to keep growing. It now includes everything from writing abilities, to analytics assessment, to a sense of humor paired with a sensei-level patience. With the high engagement rates that we typically see on posts containing visual content, here’s one more to be added to the list: photography skills. Gone are the days of stale stock photography and repurposed print content – which is a great thing – so here are some guidelines to ensure your own photos are top-notch, thumb-stopping and thoroughly engaging on Instagram (and…
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    Marketing Roadmaps

  • 2014 in Review: Some of my favorite sponsored content programs (part 1)

    Susan Getgood
    5 Jan 2015 | 2:08 pm
    Disclosure: I am Senior Vice President, Integrated Marketing at SheKnows Media. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In my job at BlogHer, and now at SheKnows Media following its acquisition of BlogHer, I am privileged to work with our client brands and our community experts, bloggers and social influencers on some truly excellent sponsored content programs. To start off this year, in my next few posts I will share a few of my favorites from 2014, along with why I think the…
  • FTC Update: Operation Full Disclosure; Disclosing a compensated trip

    Susan Getgood
    1 Oct 2014 | 7:46 am
    Last Thursday, the Federal Trade Commission issued a press release about its Operation “Full Disclosure.” The most important thing for bloggers to know about Operation “Full Disclosure” is that it has NOTHING to do with sponsored posts on blogs.  It was aimed squarely at national television and print advertisers that failed to make adequate disclosures in their ads. More than 60 companies received FTC warning letters, largely focusing on disclosures that were in fine print, easy to miss or hard to read. The FTC Guidelines apply to ALL advertising claims and endorsements…
  • Blogger Compensation: How Much is a Sponsored Post Worth?

    Susan Getgood
    6 Aug 2014 | 12:12 pm
    Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many things have changed in the social media landscape since July 2005. But a constant, at least in my little corner, is that social media offers consumers an opportunity to have a voice about the products and services they buy. To…
  • A practical definition of content marketing

    Susan Getgood
    8 Jun 2014 | 7:28 pm
    Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about it as there are marketing pundits on the interwebs. Far be it from me to back away from a challenge. Linguistically, content marketing simply is using “content” to market products and services. But what exactly is…
  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
 
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • Content Marketing Resources

    Koka Sexton
    27 Jan 2015 | 8:50 am
    The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. Here are some of the best social updates that talk about content marketing on platforms like LinkedIn, Twitter and other social networks. These are some great resources for people that are trying to step up their content marketing game. View the story “Must read marketing articles” on Storify Powered by WP Bannerize
  • Highlights from LinkedIn’s GSK

    Koka Sexton
    25 Jan 2015 | 6:38 pm
    Last week was LinkedIn’s Global Sales Kickoff, this year it was hosted in Los Angeles at the famed Nokia Theater where some of the biggest award shows in the world take place. This is my second GSK for LinkedIn [you can see the first one here] and it was bigger and better than the last. I have been to many GSK’s in my career either as a participant or a speaker and no one does it like LinkedIn. I was prepared for the grand scale of things but even being prepared didn’t fully set me up. It was so great to see so many sales people I know and it was wonderful to have the…
  • A collection of #SocialSelling posts for the week

    Koka Sexton
    17 Jan 2015 | 2:36 pm
    I’ve put together a series of articles that will benefit sales professionals.These are social selling knowledge and strategy posts that I found valuable and thought you would like to see also. Some of these articles are very rich in data that can help drive decisions within your organization. Most of them are around LinkedIn as the social media tool to us but there are some that talk about Twitter and other social networks too. View the story “Favorite #SocialSelling Posts of the Week” on Storify Powered by WP Bannerize
  • Content Marketing Posts You Should Read

    Koka Sexton
    17 Jan 2015 | 1:16 pm
    Here are some of the top content marketing posts I found this week. Many of these are great marketing resources that you will want to bookmark and use as reference materials as you build you content marketing strategies for 2015. From agencies to thought leaders these posts have a ton of information for you to learn from. View the story “Content Marketing Tips” on Storify Powered by WP Bannerize
  • Content Marketing Food Groups

    Koka Sexton
    17 Jan 2015 | 11:19 am
    Marketing professionals wonder what makes for a great mix of content. You can’t have a content strategy or blog strategy that is solely based around your product features and functionality. It will be too boring and the goal is to have people looking forward to the next time you hit the publish button. The team at LinkedIn Marketing Solutions has a model they follow that I feel is one of the best I’ve seen when it comes to content marketing best practices. The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed…
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    Digital Trends

  • Trends with Benefits: Super Bowl ads, VR movies, golf simulator shenanigans

    Digital Trends Staff
    30 Jan 2015 | 5:15 pm
    This week we discuss the “Big Game”, jumping in cheese, Mophie, Oculus Rift movies, and Google Fiber news. Featuring Dan Gaul, Drew Prindle, Caleb Denison, Nick Mokey, and Greg Nibler. The post Trends with Benefits: Super Bowl ads, VR movies, golf simulator shenanigans appeared first on Digital Trends.
  • Decrypt This: Why securing your browser is the best defense

    Chris Stobing
    30 Jan 2015 | 4:15 pm
    Decrypt This dives into what makes a web browser safe, and the options, features, and applications you can use to be sure your browsing experience remains secure. The post Decrypt This: Why securing your browser is the best defense appeared first on Digital Trends.
  • Think the Jaguar F-Type is perfect already? Wait til you see what’s next

    Alexander Kalogianni
    30 Jan 2015 | 2:15 pm
    In a recent interview, a Jaguar sales exec stated that the brand has plans to make the F-type a range of high performance products, not unlike the Porsche 911. The current top model of the two-seater is the AWD, 550 hp coupe, but by 2020, this example could be considered old news. The post Think the Jaguar F-Type is perfect already? Wait til you see what’s next appeared first on Digital Trends.
  • As if it weren’t ‘Insane’ enough, Tesla’s P85D will get even faster with over-the-air update

    Andrew Hard
    30 Jan 2015 | 2:15 pm
    Tesla CEO Elon Musk recently revealed on Twitter that the Model S P85D, which can travel from 0 to 60 mph in 3.2 seconds, will soon be even faster with a software update. The over-the-air upgrade will bring that time down to around 3.1 seconds. The post As if it weren’t ‘Insane’ enough, Tesla’s P85D will get even faster with over-the-air update appeared first on Digital Trends.
  • Breathe new life into your “obsolete” smartphone by using it as a smart home gadget

    Drew Prindle
    30 Jan 2015 | 2:12 pm
    When you get down to it, even the most outdated phone is still a palm-sized computer stuffed with advanced sensor tech. Instead of throwing it away or reselling it for less than what you paid originally, why not repurpose it? The post Breathe new life into your “obsolete” smartphone by using it as a smart home gadget appeared first on Digital Trends.
 
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    SocialTimes Feed

  • Social Media Jobs: Avion Tequila, Architizer

    Nadine Cheung
    30 Jan 2015 | 5:50 pm
    This week, Avion Tequila is hiring a social media manager, while Architizer needs a social media coordinator. Wellesley College is seeking a social media director, and Newsday Media is looking for a social media moderator. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager Avion Tequila (New York, NY) Social Media Coordinator Architizer (New York, NY) Social Media Director Wellesley College (Wellesley, MA) Social Media Moderator Newsday Media (Melville, NY) Social Media Strategist Market America (Miami Beach, FL) Find more great…
  • Mobile Game Roundup: Radiation Island, LuckyPop and More

    Brandy Shaul
    30 Jan 2015 | 1:50 pm
    This week was a big one for mobile game releases, with 2K releasing a companion game for its upcoming console title, Evolve, and Uken Studios releasing a twist on the traditional card battle genre with its game, Titans. Here’s a look at some of the other new mobile games, which hit app stores this week. Radiation Island ($2.99 on iOS) – In this open-world survival adventure from Atypical Games, players find themselves stranded in an alternate reality, challenged with collecting anything they can to survive. Players will solve the island’s puzzles, and can explore seemingly…
  • 8 Ways to Become a Better Storyteller Through Social Media

    Guest
    30 Jan 2015 | 1:30 pm
    While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers to know your brand. Advertising innovator and iconoclast Howard Gossage said that people do not actually read ads, but rather what would pique their interests. This is very much true today. With the advent of the Digital Age— and the rise of popular sites such as Facebook, Instagram, and Twitter — it was only a matter of how you would be able to capture the interest of your prospective customers. And visual storytelling is one…
  • French President Wants to Hold Social Networks Accountable for Hate Speech

    Kimberlee Morrison
    30 Jan 2015 | 1:00 pm
    Social networks are probably the most powerful communication tools of the modern age. But at what point do they stop being platforms for communication, and become the tools of hatred? And if they do become platforms for the likes of terrorists, are the networks themselves accountable? French President Francois Hollande has proposed legislation that would declare social networks \"accomplices\" if they do not block messages from extremists. President Hollande spoke on this issue on earlier this week saying: [Social networks] can no longer close their eyes if they are considered accomplices of…
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    David Cohen
    30 Jan 2015 | 12:30 pm
    Facebook announced a move aimed at helping developers of iOS games keep game players engaged, as the social network took steps to make it easier for those developers to add app events to their games. App events allow developers to analyze how users are engaging with their applications and adjust their ad campaigns accordingly. Software engineer Ramkumar Natarajan provided more details in a post on the Facebook developer blog: We’re now making it even easier for iOS developers to implement app events in their apps. With the newest version of the iOS SDK (software-development kit),…
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    Quick Online Tips

  • How to Use WhatsApp Online in Your Web Browser

    P. Chandra
    24 Jan 2015 | 8:24 pm
    Did you know you can use WhatsApp Web online on your computer web browser and use all the WhatsApp features from anywhere. The feature is live now and you can...Read full original article at How to Use WhatsApp Online in Your Web Browser©2015 QuickOnlineTips. All Rights Reserved.
  • Read 2000 Popular Magazines Online for Rs. 500 Monthly!

    P. Chandra
    22 Jan 2015 | 3:48 am
    Magzter Gold now offers you 2000+ popular magazines for a  low subscription fee of around RS 500 per month ($8). This is a great deal for magazine readers, as this allows...Read full original article at Read 2000 Popular Magazines Online for Rs. 500 Monthly!©2015 QuickOnlineTips. All Rights Reserved.
  • How to Load Bootstrap Faster in 5 Easy Steps

    P. Chandra
    18 Jan 2015 | 11:42 pm
    How can you make Bootstrap load faster? Thousands of websites use Bootstrap for developing a great mobile first website easily and is an essential web design element. Bootstrap scripts and...Read full original article at How to Load Bootstrap Faster in 5 Easy Steps©2015 QuickOnlineTips. All Rights Reserved.
  • How to Change WordPress Login Page Logo & Background

    P. Chandra
    15 Jan 2015 | 6:19 am
    Did you know you change the WordPress login screen logo and background easily. Just as you have a custom WordPress theme and a unique site design, why should you not...Read full original article at How to Change WordPress Login Page Logo & Background©2015 QuickOnlineTips. All Rights Reserved.
  • Fastest Way to Take Screenshots with Dropbox

    P. Chandra
    14 Jan 2015 | 1:55 am
    What is the fastest way to take screenshots and save to Dropbox storage? Well I used to take the long way of press Print Screen key, then paste screenshot into my...Read full original article at Fastest Way to Take Screenshots with Dropbox©2015 QuickOnlineTips. All Rights Reserved.
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    Web Strategy by Jeremiah

  • A New Industry: These Groups Love Freelancers

    jeremiah_owyang
    26 Jan 2015 | 6:53 am
    A new industry is birthing to serve ride sharing drivers, Airbnb hosts, Freelancers, Taskrabbits, and Makers.  A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B – and a whole new class of organizations have emerged to support, empower, and connect freelancers. Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realizing that the audience gave way to…
  • Collaborative Economy Spreadsheets: Funding, Industry Stats, Brand Deployments

    jeremiah_owyang
    23 Jan 2015 | 6:39 am
    As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will. The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis,…
  • Crowd Companies: The Year in Review and Planning for 2015

    jeremiah_owyang
    26 Dec 2014 | 10:12 am
    It’s the end of the year. This post is a reflection of the Collaborative Economy market and Crowd Companies in 2014, as well as a look towards what lies ahead. The Collaborative Economy was a leading business topic of 2014. Over the past year, the Collaborative Economy movement has gained more attention from mainstream media, seen incredible pushback from the incumbents like taxi companies and obtained tremendous amounts of funding, while some startups created situations that left them exposed to intense scrutiny. Meanwhile, adoption by the public was forecasted to double (my findings on…
  • 2015 Is the Year of the Crowd (Slides & Video)

    jeremiah_owyang
    14 Dec 2014 | 4:28 am
    LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang   In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2, Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet, How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck, How brands are moving into this space, their adoption…
  • Collaborative Economy Honeycomb 2 –Watch it Grow

    jeremiah_owyang
    7 Dec 2014 | 3:01 pm
    Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially. The first version had six industries –now it’s twelve I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd. Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. It contained six families of industries that are being impacted by P2P commerce, including: 1) Goods, 2)…
 
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    solar feed crenk-feed

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
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    Professional Blog - Chris Saad

  • Long term, personalized value in the news business

    Chris Saad
    27 Jan 2015 | 4:22 pm
    Just a quick thought...Media companies are so focused on "going where the audience is" that they forget how to serve those audiences, cultivate them, inform them and build trust with them over the long term with a web and mobile product that serves the needs of the news consumer.They say that Facebook and Twitter have "made the home page irrelevant" - while that's true, in actuality they've dived head first into that irrelevancy by missing opportunity after opportunity for true personalization and next-gen UI/UX metaphors.News feed, social, real-time, follow, notify, citizen journalism,…
  • How telling our own stories is disrupting Journalism

    Chris Saad
    8 Jan 2015 | 9:20 am
    It's become increasingly clear to a growing number of people that the Internet, and more recently Social Media, are empowering individuals to tell their own story... 1 tweet at a time. Victims, Terrorists, Dictators, Celebrities, Politicians, Countries and even every day citizens get to publish their message, their way, free of pesky intermediaries called 'Journalists'.I've been writing about this, in one form or another, for pretty much as long as I can remember. Certainly since I read the Cluetrain Manifesto some 10+ years ago.Don't get me wrong. I'm not saying there's no place for…
  • Context is Everything. News Should Be A Collaborative Work

    Chris Saad
    9 Dec 2014 | 8:16 am
    News is broken. In a Twitter Generation most people just read the headlines before getting incensed and outraged... for 15 minutes. For me, I try (and often fail) to make a point of reading the whole article before forming an opinion. Often times reading many, many articles. I find myself wishing there was a great deal more supporting information on the page so that I don't have to work so hard to discover the truth.But I'm a news and information junkie, right? The mainstream audience doesn't need or want that kind of detail, right? It's not worth the effort because it won't…
  • Collaborative Works

    Chris Saad
    19 Nov 2014 | 3:34 pm
    There's been a lot of talk about the impact of social media on mainstream media, democracy and politics. It's also clear that the 'collaborative' or 'sharing' economy is going to massively disrupt traditional business models and concepts of ownership vs. access.I'd like to propose another area of exploration. Collaborative Works. That is, work product produced as a result of a broad collaboration between loosely tied peers.Think Wikipedia.I struggle to think of too many other great examples. Some loosely related case studies might include...Facebook Groups,…
  • The Tyranny of Choice

    Chris Saad
    14 Aug 2014 | 10:02 am
    For the longest time I was all about Choice. Give users flexibility, power, choice I'd say. Open ecosystems create opportunities for innovation I'd say.I've recently changed my mind. At least when it comes to the first few stages of creating a new product/company/opportunity.It seems that the number of people with any taste and tenacity is quite small and the opportunity (especially when you're just getting started) is not about consumer choice but about product choices. Creating great Product is all about making hard, opinionated choices based on best practices, intentionality and…
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    Des Walsh

  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
  • Are you aiming up for 2015?

    Des Walsh
    31 Dec 2014 | 8:49 pm
    Aiming Up It’s that changeover time again, New Years, when we put behind us what was not so good in the year just ended and indulge in some hoping and dreaming about a better picture for the year ahead.  In this post I’m sharing some thoughts and experience about aiming up, setting some stretch goals, not settling for more of the same. It’s not about New Year’s resolutions. At least not the way I think of them. I don’t know about you but I’m not great on New Year’s resolutions. Probably too many in the past that I have not kept. But I do think…
  • Zeusvision Levels the Outdoor Advertising Playing Field

    Des Walsh
    26 Oct 2014 | 6:47 pm
    Outdoor advertising Just outside a fire station near where I live there is a modestly sized noticeboard facing the main road. It has the occasional warning in season about high fire danger. It has also featured from time to time messages of congratulation or celebration of various events, someone’s birthday, a wedding anniversary, a graduation. I doubt it has cost much to use, as it’s not really a big signboard. And it’s on a local road, not the highway. It doesn’t compare with the huge signs you can see along the freeway, much less with the even more impressive ones…
  • 5 Things I’ve Learned About Getting Started with Podcasting

    Des Walsh
    22 Sep 2014 | 5:12 pm
    I’m planning a new podcasting show and in the process I’ve been reflecting on my podcasting journey so far, which has included a few starts and a few stops. With a few lessons learned along the way. Some key lessons have been: The focus of your show must fascinate you You don’t need elaborate gear to get started Join a community of podcasters Get the sequence of actions right at the outset Get a good hosting service 1. The focus of your show must fascinate you Creating and maintaining a podcast show takes work and discipline. So take time to choose a topic that fascinates…
 
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    Chad's Blog

  • Raising the Barr Weekly Memo: The Power of Testimonials

    Chad Barr
    28 Jan 2015 | 12:07 pm
    Issue No. 108 January 28, 2015 Raising the Barr Weekly Memo: The Power of Testimonials This week’s reflection point: One of the recurring discussions I often have with my clients is all about testimonials. They are critical to create and increase your credibility and demonstrate your track record of success. The more testimonials you have the more impactful they are. I encourage you to solicit them actively and continuously and make sure they focus on describing the impact you have helped create for your client. There are two types of testimonials. The best are unsolicited, when your…
  • Raising the Barr Weekly Memo: How Influential Are You?

    Chad Barr
    21 Jan 2015 | 12:03 pm
    Issue No. 107 January 21, 2015 Raising the Barr Weekly Memo: How Influential Are You? This week’s reflection point: One of the interesting phenomena manifesting itself through the social media platforms is the attempt to measure one’s virtual influence through a score provided by an online tool called Klout. This tool provides an individualized score from 0 to 100, based on one’s activities, connections, conversations and popularity on the web. The higher the score, the more popular one supposedly is. It’s rather easy to impact and significantly increase your Klout…
  • Raising the Barr Weekly Memo: Thought-Provoking Conversations

    Chad Barr
    14 Jan 2015 | 1:58 pm
    Issue No. 106 January 14, 2015 Raising the Barr Weekly Memo: Thought-Provoking Conversations This week’s reflection point: Earlier today, I had a terrific conversation with Dan Pink, NYT and WSJ bestselling author of books I highly recommend: To Sell is Human, Drive and A Whole New World. Dan is our featured VIP guest for our new electronic magazine, which is scheduled to debut in conjunction with the upcoming launch of our new site for The Chad Barr Group. During our conversation, we discussed topics such as: why right brainers are going to rule the world, how to leverage intrinsic…
  • Raising the Barr Weekly Memo: Your Network Exponential Power

    Chad Barr
    7 Jan 2015 | 2:02 pm
    Issue No. 105 January 7, 2015 Raising the Barr Weekly Memo: Your Network Exponential Power This week’s reflection point: There is an amazing potential to grow your business within your existing network. Unfortunately, most don’t recognize this awesome power. So let me explain. Take a look at your immediate network that surrounds you: your clients, suppliers (or partners), friends, and associates (or colleagues). If each one of them provides you with a referral that leads to a business, that would be 4 new clients. If you then look at the 2nd connection level where each one of…
  • Raising the Barr Weekly Memo: New Year’s Resolution

    Chad Barr
    31 Dec 2014 | 1:46 pm
    Issue No. 104 December 31, 2014 Raising the Barr Weekly Memo: New Year’s Resolution This week’s reflection point: I recently came across statistics compiled by the University of Scranton regarding New Year’s resolutions. Here are some interesting highlights: The top resolutions are: lose weight, get organized, spend less and save more, enjoy life, and stay fit and healthy. 45% of Americans make such resolutions while 38% never make any resolutions. 8% successfully achieve their resolutions. 75% of resolutions are maintained through the first week, which is down to 46% after six…
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    @andrewchen

  • My top essays in 2014 about mobile, growth, and tech

    Andrew Chen
    6 Jan 2015 | 12:30 pm
    Hello readers, Happy 2015 and hope everyone had a relaxing holiday. As always, more essays are coming soon for the next year. In the meantime, I wanted to share some of my essays published here over the last year. If you want to stay up to date, just make sure to subscribe for updates. Also, thanks to the SumoMe team (specifically Noah Kagan!) for supporting my hosting costs. I’ve used SumoMe since the product was in alpha and find it immensely helpful in building an audience. Thanks, Andrew The essays Without further ado, here’s a selection of essays published in 2014: Make…
  • Why messaging apps are so addictive (Guest Post)

    Andrew Chen
    4 Nov 2014 | 10:30 am
    [Andrew: This guest post is written by my friend and former Palo Alto running partner, Nir Eyal. Messaging apps have been a fascinating area within mobile, and the big reason for it is that the metrics – especially engagement – have been amazingly strong. I asked Nir to write a bit about why this might be the case, using the habit model. He’s in a unique position to comment on this: After spending time at Stanford and in the startup world, recently he’s been writing about psychology – particularly habit-building – and applying that to the realm of…
  • IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post)

    Aaron Schildkrout
    13 Oct 2014 | 10:46 am
    [Andrew: Trying to build and launch dating apps is a favorite pastime of 20-something tech entrepreneurs. However, dating products are notoriously hard to grow because it requires people to be “in-market” and also they don’t necessarily want their friends to know they’re online dating. Today, we have a great piece from a veteran of the space. Earlier this year, IAC bought HowAboutWe, a new dating product that was trying to reinvent the entire experience so that it’d focus on activities rather than dating profiles. The cofounder, Aaron Schildkrout, contributed…
  • Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

    Mack Flavelle
    24 Sep 2014 | 11:03 am
    [Andrew: There’s very little data out there on mobile, and so in the last few weeks, I’ve had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] Mack Flavelle, Tapstream: As most app developers know, retaining new users is hard and some would say it gets harder every year. At Tapstream we wanted to test that notion…
  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here – you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna’s CEO.] Push notification click-through rates via Alli Brian @…
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    Social Gears

  • There is a Very Important Reason Why You Should Add a Personal Domain Name to Your Profile Website

    Admin
    26 Jan 2015 | 7:00 am
    Quite simply, if you want to appear top of the search engines, this one method will significantly help and improve your search engine optimization(SEO). To see it yourself search for Network Earth CEO “Stephen Fells” and take a look at what is top of the organic search results. Here are the Google results: And the results are the same on Bing: That’s right – his Follr profile Website appears top of the organic results, above LinkedIn, Facebook, Twitter, multiple blogs he contributes to, it’s even higher than Google Plus. You can register any domain to your Follr…
  • Social Wall – A Centralized and Visually Beautiful Way to Highlight Your Social Media

    Admin
    15 Jan 2015 | 8:00 am
    One of the most popular Follr features is the “Social Wall”: Social Wall automatically aggregates all of your social content and presents a beautiful visual mashup of your Facebook updates, tweets, YouTube videos, blog posts, Pinterest pins and content from many other social Websites. You can also see the content full screen: To see this full size click here or click here: http://stephenfells.com/wall All of the content is responsive which means it will display on your mobile phone or tablet and is updated in real time! Create your Follr account today by clicking here!
  • Do You Know Which Social Network Works Best For You?

    Admin
    13 Jan 2015 | 6:00 am
    If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you, but most importantly the most value from the perspective of clients, vendors or potential new business relationships? Like many business owners my information is all over the Web. Using reports provided by Follr I know that, in December, people researched me via the following services: 1. Facebook 2. FourSquare 2. LinkedIn 4. ActiveRain 5. Inman Along with this data Follr also…
  • RebelMouse Integration Extended to Follr Personal

    Admin
    19 Nov 2014 | 11:00 am
    Earlier this month we announced the integration of RebelMouse into the Follr Community platform and we have now added it to the Follr Pro product. RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like Follr it enables marketers and media companies to create real-time digital experiences across multiple channels at once and mobilizes communities around topics, interests and causes that matter. Adding RebelMouse to Follr provides for a very powerful platform. To…
  • “Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

    Admin
    11 Nov 2014 | 8:02 am
    Deborah Gonzalez “Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity. The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells. The book presents readers with tools and resources…
 
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    brandflakesforbreakfast

  • comcastic truthiness

    29 Jan 2015 | 5:12 am
    In the United States everyone loves their cable and internet providers. We love them so much we call them often, give them tons of money and rave about them to our friends and coworkers on a regular basis. It would seem that Comcast doesn't think our reviews and praises are enough, so they run all kinds of ads. In those ads they appear to have been making claims that aren't quite true. As a result, the NAD (unfortunate abbreviation for the National Advertising Division) has told them to cut it out.
  • adblock IRL

    29 Jan 2015 | 5:06 am
    You've used adBlock before, right? Who really wants to see all those sidebar ads with the 'toys' you were just searching Amazon for earlier... no one (especially your coworkers). A group of students have banded together to help you avoid advertising and branded content in the real world with their 'Brand Killer' project. They have modified an Oculus headset to block out logos in real time as you walk around town. The catch... you have to wear a gigantic set of digital goggles on your face.
  • beiberman klien

    29 Jan 2015 | 4:59 am
    There has been a lot of buzz around Justin Beiber's Calvin Klein sponsorship and he has seen his fair share of ribbing due to some suspected photoshop 'enhancements.' But now we have a full on parody video of the Beibs CK commercial and it is something to behold. I haven't decided if it is one of the dumbest or funniest things I have seen in a while.
  • do you need fu@k up insurance?

    28 Jan 2015 | 5:10 am
    The concept is an old one... get your friend, boss, or significant other something nice to use for either forgiveness or credit for a time you fuck up. The execution, however, is fresh. Check out this ad out of Toronto for Carnivore Club (that's a meat-of-the-month club in case you couldn't figure it out), which positions their product as excellent fuck up insurance. You know you could use some...if not now, someday. Someday.
  • world's largest animated GIF

    28 Jan 2015 | 5:09 am
    Move over KFC, Ballantine’s Scotch Whiskey now owns the most epic "from space" stunt with their latest work. As part of their "Stay True" campaign celebrating creativity, Ballantine’s partnered with GIF artist, INSA, to paint four separate paintings in the same place in Rio de Janeiro over four days. Each painting was photographed from space to create a one-second animated GIF. The result is super cool!
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    Six Pixels of Separation

  • Twist Image Becomes Mirum

    Mitch Joel
    30 Jan 2015 | 4:37 pm
    You read that right: Twist Image will now be known as Mirum! (And, yes, I'm really excited about this!) So, what's going on? Last May, I announced that Twist Image had been acquired by WPP. A lot of people have been asking me about this experience and how it has been. So far, it has been great (and, I'm fully aware that we are still in the honeymoon phase). I explained the rationale in a blog post titled, Why Did I Sell Twist Image (And Other Questions)?. Since then, we have had a lot of interesting moments. We were able to win our first North American piece of business in Treasury Wine…
  • Real Brand Storytelling

    Mitch Joel
    25 Jan 2015 | 11:38 am
    Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat…
  • Six Links Worthy Of Your Attention #240

    Mitch Joel
    24 Jan 2015 | 5:10 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Find Your Brand Expression

    Mitch Joel
    24 Jan 2015 | 4:18 pm
    Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Whether the brand is an original or trying to find its differentiation, this issue is only magnified when it comes to creating content that resonates with an audience. Over the years, marketers - like me - have pleaded with brands to up their game. In order for real content to…
  • Google Glass Isn't Dead... And Other Digital News To Know This Week

    Mitch Joel
    19 Jan 2015 | 6:15 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
 
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    Chris Pirillo

  • Pow! Right in the Kisser!

    Chris Pirillo
    30 Jan 2015 | 2:33 pm
    In Pirillo Vlog 1006, Jedi looks threatening with her giant fist and pink onesie — but her secret weapon is far more sinister. Hint: it’s deadly, but it sure as heck ain’t silent! See (and hear!) here: Read the full article on http://chris.pirillo.com/
  • Honk if You Love Fun Food

    Chris Pirillo
    29 Jan 2015 | 10:25 pm
    I hope to hear a lot of honking from everybody for Pirillo Vlog 1005… we can’t toot our own horn! Read the full article on http://chris.pirillo.com/
  • Can Windows Work Well Without the Desktop?

    Chris Pirillo
    29 Jan 2015 | 9:51 pm
    Watch me try and boot up Windows… and much more in this TLDR! Thanks to our Super Gnomies — who forgive me for occasionally shaking my booty! TLDR – Can Windows Work Well Without the Desktop? Pirillo Vlog 1003 – All is Fair in Love and Vlog From LockerGnome and Beyond... Read the full article on http://chris.pirillo.com/
  • Should Apple Be Forced to Open Up?

    Chris Pirillo
    28 Jan 2015 | 7:47 pm
    Should Apple be more open? Should you share this TLDR via group message on Twitter? Watch now! Thanks to our Super Gnomies for watching, participating, and making this all possible! TLDR – Should Apple Be Forced to Open Up? Pirillo Vlog 1002 – Father’s Day is Every Day From... Read the full article on http://chris.pirillo.com/
  • The Whipped Cream Face Challenge

    Chris Pirillo
    28 Jan 2015 | 6:55 pm
    Okay! We’re gonna try to take on some vlog challenges in Pirillo Vlog 1004 with your help. You in? Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
  • GoAnimate for Schools - Now with Common Craft Cut-outs

    leelefever
    19 Nov 2014 | 3:23 pm
    We love to see students and teachers work together on Common Craft style videos. Almost every day we see photos and videos from classroom projects like this one. You can find 100's Common Craft style videos on YouTube. While these live-action videos are awesome, Common Craft style videos can also be created using GoAnimate's online video maker. Last year, we partnered with GoAnimate to offer Common Craft Cut-outs as an upgrade to their standard product. Today, this access has been extended to teachers and schools. GoAnimate for Schools + Common Craft GoAnimate for Schools offers the…
  • New Video: The Internet of Things - Explained

    leelefever
    4 Nov 2014 | 5:17 pm
    It's new video time! This video was suggested by Common Craft members and explains a concept called The Internet of Things in just over 2 minutes.   Here's an ExplainerGIF with highlights from the video:   About This video: The internet is evolving. It used to be made of computers, but today, the internet includes all sorts of “things” that can work together. This video explains the Internet of Things and what it can mean for both individuals and communities.   What it teaches: Why the internet in changing to include more “smart” devices What has enabled these “things” to…
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    Drew's Marketing Minute

  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
  • JWt’s trend report for 2015

    Drew McLellan
    10 Jan 2015 | 6:12 am
    This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
  • Are you selling what your customers want to buy?

    Drew McLellan
    30 Dec 2014 | 10:10 am
    All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. A college professor stood in front of his classroom, holding a shovel. He told the class that their assignment was to write an ad, selling the shovel. The students got to work and their ads talked about the…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
 
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    The Buzz Bin

  • 3 lessons learned from a PR wine newbie

    Laura Schultz
    30 Jan 2015 | 4:10 am
    As a virtual stranger to wine PR (but definitely not to wine), getting tossed into the ring was a teensy bit stressful, to say the least. But hey, I don’t mind conducting my research at the liquor store. Definitely beats a library. After spending 2014 knee-deep in the industry, I’ve taken away a few glassfuls (get it?) of knowledge to fortify myself for the year to come. While there’s definitely a great deal of knowledge I have yet to gain, here are the top three things I learned: 1) Making sure a wine brand’s voice is heard in a saturated wine media landscape is a bit tricky. Well,…
  • Oscar Winning Health

    Kelsey Mohring
    29 Jan 2015 | 6:38 am
    As I was sitting in the movie theater watching previews of the many Oscar-nominated flicks that came out this winter, I noticed a theme: health has again made its way into our movies. Movies like Cake, Still Alice and The Theory of Everything are offering glimpses into diseases and conditions which many of us have never seen. These powerful stories allow us to deeply understand things like chronic pain, Alzheimer’s and ALS from the patient’s perspective. And, these actors can’t help but get Oscar buzz when portraying such raw and honest emotion, often doing major research and even…
  • 5 Free Tools for Communicators in 2015

    Joe Williams
    27 Jan 2015 | 5:48 am
      It’s the beginning of a new year, and communicators are starting to execute their plans for engaging, informing and inspiring employees in 2015. Here are five free tools to help communicators accomplish goals and revolutionize communications this year.     1. FlatIcon Make your documents and decks more creative with FlatIcon. The use of icons has grown in recent years and has become a staple in creative materials. When used in the right situation, icons can increase employee engagement and make communications memorable. The best part of FlatIcon is that you don’t have to…
  • How basic on-site optimization can lead to big SEO rewards

    Jason Poulos
    26 Jan 2015 | 9:15 am
    In the fall of 2014 we pursued some minor site updates for our North Carolina Sweet Potato client in an effort to help enhance their visibility in Google. With Thanksgiving approaching we knew we wanted traffic to our Sweet Potato content from users who searched for sweet potato-related content throughout the month of November. To achieve this goal and get more raw traffic to our client’s website, we went through our standard SEO process that included: Keyword Research: Understanding what type of sweet potato searches occur in Google. Content Generation: Identifying current content that…
  • Trends You Need to Know From the Winter Fancy Food Show

    Jason Stemm
    23 Jan 2015 | 4:00 am
    The specialty food industry is more robust and innovative than ever before. It is a great time to be in the gourmet foods business, and there is no better place to see the latest and greatest than the Fancy Food Show. Walking the floor with a keen eye, you will uncover the hottest categories, boldest flavors and latest trends shaping the industry’s growth. Fresh Jerky: It sounds oxymoronic, but this is not your father’s jerky if you’re thinking of the tough leathery jerky he’d grab while fueling up the car on that road trip. I first discovered this new age of jerky while dining at…
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    Greg Verdino's Marketing Blog

  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    SocialFish

  • [Cool Infographic Friday] Bots, bots, bots

    Maddie Grant
    30 Jan 2015 | 4:00 am
    No idea why, but I find this one super interesting. Or maybe I just wanted to post a cool robot picture. Lots more info here.     ——————- (photo credit)
  • You Don’t Define Engagement; They Do

    Jamie Notter
    29 Jan 2015 | 4:00 am
    There is a lot of talk about engagement in the association and nonprofit world. For one of our clients, I recently wrote up a summary of five different types of conversations I’ve noticed about engagement in this space, based on the alleged ultimate purpose of the engagement: purchases, customer satisfaction, content, volunteering, or community. From my perspective, engagement is typically a combination of those areas, rather than one exclusively, but no matter what your goals are around engagement, there is one point that came out in our conversation with the client that is perhaps…
  • Announcing #culturechat Thursdays!!

    Maddie Grant
    28 Jan 2015 | 4:00 am
    BIG NEWS to announce!  In conjunction with Good.co, Jamie Notter and I will be hosting a new #culturechat Twitter chat every other Thursday at 1 pm EST starting February 5th.  Mark your calendars!! Our first #culturechat will be about GENERATIONS AND CULTURE – a topic you know is very close to our hearts.  Will you join us to talk about such things as generational dynamics, how to retain and/or attract the best talent from different generations, and how to deal with internal conflict arising from generational differences?  We’d love to have you join the conversation! MORE INFO…
  • Direct marketing is dead. Long live direct marketing!

    Editorial
    27 Jan 2015 | 4:00 am
    Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. Where you might’ve had success selling through a catalogue delivered direct to a customer’s door, it might be time to consider taking a leap into the modern world and selling through…
  • Trends for 2015

    Maddie Grant
    26 Jan 2015 | 4:00 am
    I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Wonder why. ‘Course I didn’t have the energy to do one, but I have been deep in book writing so I think you can forgive me this time Anyway here are three I liked. Enjoy. Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon Top 10 Mobile Trends 2015 from Golden Gekko 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis ————– (photo credit)
 
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    Christopher S. Penn

  • The top sign of bad marketing analytics

    Christopher S Penn
    30 Jan 2015 | 4:03 am
    How do you know whether your marketing analytics is effective? What’s the top sign of an ineffective marketing analytics program? It isn’t ROI. It isn’t increased sales volume. Let Batman give you the answer: The top sign of bad marketing analytics: you never do anything with the data you collect or the analysis you perform. You build a model, you deliver a report, and it sits on a shelf. No one acts on the data or analysis. No one makes any changes. No one even tests anything. After you walk out of your reporting meeting, you have no deliverables and no deadlines. In the…
  • How to replace Twitter’s website analytics with Google Analytics

    Christopher S Penn
    29 Jan 2015 | 5:12 am
    Remember when Twitter rolled out website analytics? It was a wonderful secret just between us marketers. Well, the developers giveth and the developers taketh away. Twitter’s website analytics is no more: So how do you replace this? How will you figure out if Twitter is is delivering website performance to you, if you’d become accustomed to measuring your tweets with the built-in tool? Google Analytics is your answer. Here’s how to set it up. First, open your Google Analytics profile. Second, start a new custom segment, shown above. Next, create a Traffic Sources match for…
  • Which social network is right for you?

    Christopher S Penn
    28 Jan 2015 | 3:42 am
    My friend and colleague Chris Brogan posed the question: “Which social network is right for you?”. Our answers differ because our perspectives differ. My perspective is powered by data and analytics. In social media, three categories of metrics are important: taken from my new book, Marketing Blue Belt The social network that’s right for you depends on what your goals are. Followers, fans, and Likes are part of audience growth. That’s a valid beginning goal, because if you have no one to talk to, you have nothing to measure. Which social network is most efficient for…
  • Marketing research you’re leaving behind

    Christopher S Penn
    27 Jan 2015 | 4:08 am
    You’re paying for enormous amounts of research you’re not using. I can make this bold statement because I’m guilty of it, too. I’ve paid large sums of my own money for research I didn’t use as well as I could have. What is this research? I’m speaking of paid advertising. Right now, I’m in the middle of marketing my new book. I’m running Facebook and Twitter ads to capture attention and build interest. To advertise, I have to write copy and select images to create the ads. Most marketers write up the ads, turn them on, and walk away. After the…
  • Free yourself from marketing data prison

    Christopher S Penn
    26 Jan 2015 | 3:55 am
    Stuck. That’s the most common thing I’ve heard from marketers like you when it comes to making use of your data. You get stuck when you try to analyze your data. You get stuck when you look for insights. You get stuck trying to create a coherent strategy from your analysis. The worst stuck is when your boss asks you for an answer that you don’t have. I wrote Marketing Blue Belt to help get you unstuck. If you follow the steps and the framework in the book, you’ll have a roadmap for freeing yourself from a prison of data and analytics. You’ll learn a comprehensive…
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    Socialmedia.biz

  • Best practices for nurturing B2B leads captured via social media

    Daniel Kushner
    15 Jan 2015 | 1:42 pm
    Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be. Despite all the talk about silos being a thing of the past, B2B social media marketing activity is…
  • How to track customer data for your business

    Guest
    12 Jan 2015 | 5:01 am
    Are you using Big Data effectively to grow your business & sales in 2015? Post by Susan Payton ChamberofCommerce.com Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly. With eMarketer anticipating more than 1.75 billion smartphones to be purchased globally by the end of the year and 25% of the world on a social network, there is more data available than ever before. To show how new all of this data really is,…
  • Trends for 2015: Light apps, unbundled experiences

    Ayelet Noff
    5 Jan 2015 | 5:02 am
    A timelapse created with Instagram’s Hyperlapse, one of a new breed of apps. Why people are loving Facebook Messenger, RWND & Hyperlapse The past year has been a year of exciting revolutions in the mobile universe. New mobile messaging and sharing platforms in every conceivable medium — images, videos, texts and even two-letter words — are constantly inventing and reinventing new ways for us to communicate. With different apps available in different mediums, communication is getting better. In the past we may have thought that the most convenient platform for messaging or…
  • Email Marketing as Easy as Webmail

    Chris Abraham
    14 Dec 2014 | 6:49 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. For more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, and Christopher Penn have been a broken record when it comes down to brass tacks: cultivating an email list is the only real reason to do social media marketing, content marketing, inbound marketing, guest blogging, or column-writing. I take that back, selling and making money is the only reason, at the end of the day, but just ask anyone in the world of…
  • The Goldilocks of Online Collaboration

    Chris Abraham
    8 Dec 2014 | 2:40 pm
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. I love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for…
 
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    Gigaom

  • Newsweek designer defends his controversial tech sexism cover

    Carmel DeAmicis
    30 Jan 2015 | 5:46 pm
    The relaunched version of Newsweek is no stranger to controversy. Almost a year ago, it brought the ire of the internet upon it with its launch story on Bitcoin creator Satashi Nakamoto, to the point where the company had to hire private security for the reporter […] Newsweek designer defends his controversial tech sexism cover originally published by Gigaom, © copyright 2015. Continue reading…
  • Move over Emeril: Robot learns how to prep food from YouTube

    Signe Brewster
    30 Jan 2015 | 2:47 pm
    These days, you can learn just about anything from YouTube videos — from how to tie a knot to the best way to open a wine bottle with a shoe. And it isn’t just humans who are benefitting. University of Maryland researchers have programmed a robot […] Move over Emeril: Robot learns how to prep food from YouTube originally published by Gigaom, © copyright 2015. Continue reading…
  • MIT has an easier way for multicore chips to use data structures

    Jonathan Vanian
    30 Jan 2015 | 2:45 pm
    A group of researchers from MIT’s Computer Science and Artificial Intelligence Laboratory have discovered a way for data structures to work more efficiently with mutlicore chips, according to an MIT announcement on Friday. The scientists will present their findings in February during the Association for Computing […] MIT has an easier way for multicore chips to use data structures originally published by Gigaom, © copyright 2015. Continue reading…
  • Sponsored post: Hackers/coders wanted! Register for the Accelerate Hackathon hosted by HP Helion at DeveloperWeek 2015

    HP Helion
    30 Jan 2015 | 1:55 pm
    DeveloperWeek 2015 is San Francisco’s largest one-week tech event series with over 60 week-long events. One of the major events taking place in DeveloperWeek 2015 is the Accelerate Hackathon. This year HP Helion’s team is hosting the Accelerate 2015- Hackathon happening on the 7-8th February 2015. […] Sponsored post: Hackers/coders wanted! Register for the Accelerate Hackathon hosted by HP Helion at DeveloperWeek 2015 originally published by Gigaom, © copyright 2015. Continue reading…
  • What to know about OpenStack for 2015

    Sriram Subramanian
    30 Jan 2015 | 12:28 pm
    With growing adoption, signs of revenue, and the prominence of mature vendors, OpenStack clearly stands at an inflection point in 2015. What to know about OpenStack for 2015 originally published by Gigaom, © copyright 2015. Continue reading…
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    Marketing Land

  • Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]

    Matt McGee
    30 Jan 2015 | 4:01 pm
    Other major brands also planning to buy video ads for Sunday's Super Bowl. The post Lowe’s Will Run Two Super Bowl Ads On Instagram [Report] appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Massive Exposure, Minimal Impact: Doubts About Super Bowl Ad Effectiveness

    Greg Sterling
    30 Jan 2015 | 2:38 pm
    There’s no question that Super Bowl ads are often very clever, entertaining, engaging and sometimes even “powerful.” Many of these spots are shared or viewed millions of times after game day. But are they effective? Meaning: do they generate sales or other value for the brands and... Please visit Marketing Land for the full article.
  • Marketing Day: #HashtagBowl Live Blog Preview, Imgur’s GIF Tool & Native Ad Budgets

    Amy Gesenhues
    30 Jan 2015 | 1:12 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: #HashtagBowl Live Blog Preview, Imgur’s GIF Tool & Native Ad Budgets appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries

    Pamela Parker
    30 Jan 2015 | 12:35 pm
    Here's what you can expect when you tune in Sunday to our live coverage of the Super Bowl ads and more. The post Preview: The Marketing Land #HashtagBowl Live Blog With Guest Digital Luminaries appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook Is Using Humans To Improve News Feed Quality

    Martin Beck
    30 Jan 2015 | 11:37 am
    In a sign that the algorithm is not enough, Facebook has put together a team of 600 people to interact with Facebook and then answer detailed questions about their experience and preferences. The post Facebook Is Using Humans To Improve News Feed Quality appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Convince and Convert

  • LinkedIn Tricks for Social Media Professionals

    Jay Baer
    23 Jan 2015 | 3:00 am
    Tweetable MomentsTreat your LinkedIn page like a website. It really is your online reputation.LinkedInExpertTweet This Next-Level Networking Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!) on the Social Pros Podcast. Optimize Your LinkedIn Page The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the…
  • Going Programmatic to Get Your Content Seen

    Ben Plomion
    22 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing. I’d argue that Red Bull is still a beverage company because the ultimate aim is to sell beverages. If sales fell and its content marketing…
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    Jessica Gioglio
    22 Jan 2015 | 3:00 am
    Image via BigStockPhoto.com Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad. Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. In the video, Aubrey quips, “Why do big brands have all the fun? Shouldn’t the little guys have a…
  • Hack Your Email Growth Rate with This List-Building Tool

    Angus Lynch
    21 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports Unbounce. And 81% of digital shoppers in the US say they’re at least “somewhat likely” to make…
  • How to Create Time for Writing Great Content

    Mike Fishbein
    20 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com We all know about the many amazing benefits of blogging, writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content! I’ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit.  Below are seven tips for finding time in your busy schedule to get your butt in your writing seat and create awesome content. Write what you’re most enthusiastic about in the…
 
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    Go Big Always | Go Big Always

  • Smart Cottage Cheese is Smart

    Sam
    13 Jan 2015 | 7:00 am
  • The Internet of Things explained

    Sam
    11 Jan 2015 | 11:00 pm
  • Time for Marketing Software to grow up.

    Sam
    29 Oct 2013 | 7:35 am
    Marketing software doesn’t help how you market. Marketing software doesn’t help you or your company be better communicators. When you look at software solutions you find task-focused point solutions (email blasting) or mess-management automation apps, which offer  a “single pane of glass” (combo email marketing, landing pages, social media marketing) with built-in testing, dripping, and […]
  • Big Marketing and the Rebel Alliance

    Sam
    3 Sep 2013 | 8:35 am
     A New Hope It was a period of Big Marketing’s online dominance. Rebellious small businesses, striking from hidden Google results, have begun to win victories against Big Marketing’s forces. During the battles, rebellious small businesses managed to steal secret plans to the Enterprise’s ultimate weapon, the Bloat Star, a massive app with enough power to destroy […]
  • Small business software needs to think smaller.

    Sam
    13 Aug 2013 | 7:08 am
    Stripped-down copies of enterprise apps completely miss the mark. Let’s say you own a restaurant and grow your own vegetables. Would you be interested in a six-ton combine harvester? No. It’s simply not practical. In fact, that’s crazy. OK, well, how about a two-ton combine harvester? Still no. It’s still not practical, and it’s still crazy. […]
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    The Online Community Guide

  • Member to Member Webinars

    Richard Millington
    30 Jan 2015 | 9:15 am
    Here’s a simple idea. Set up a weekly (or monthly) webinar slot. Members can put themselves forward each week to share a story, teach a skill, interview someone they admire, or simply share something they’ve learnt recently to other members of the community.  Record the webinar and make it easy for attendees and the member to share it widely.  Over time you’ll build up an incredible repository of niche information. 
  • Why Most Branded Communities Fail

    Richard Millington
    29 Jan 2015 | 9:24 pm
    If you're curious why most branded communities fail, PR Week published an article of mine this week.    p.s. time is running out to sign up for SPRINT Europe's community management event. 
  • A Useful Resource

    Richard Millington
    29 Jan 2015 | 11:15 am
    Many sites are combing the best of social science with technology. Here’s a resource detailing a few of them: http://www.useronboard.com/
  • Minutia Trips Up Advocacy Campaigns

    Richard Millington
    28 Jan 2015 | 10:17 am
    Most advice on nurturing advocates can be summarized in four steps: 1) Find people passionate about your brand (usually those that contribute the most) 2) Give them exclusive access, information, and possibly freebies. 3) Connect them with one another to build a community to share advice/feel a sense of connection.  4) Give recognition, training, and encouragement to do their work.  If this worked, we would see many more successful advocacy campaigns.  We don't because this advice works best when the community manager is tweaking the activity of existing highly active…
  • % Of Target Members Who Are Aware/Participate in Communities

    Richard Millington
    27 Jan 2015 | 9:39 pm
    A few years ago, we did a survey that asked community professionals what existing communities they participated in. The results were illuminating. About 90% of community professionals didn't participate in any community about the topic.  Only around 20% could even name an existing community in the space. This has strategic implications.  The temptation is to look at your competitors and clearly define a unique value proposition that targets a narrow slice of the audience. That makes sense if you have established competitors. That establishment factor is…
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    Daily Blog Tips

  • 15 Essential Metrics for Webmasters and Internet Marketers

    Daniel Scocco
    30 Jan 2015 | 2:50 am
    I am a big fan of measuring and tracking things. Sure, I admit it’s a pain to collect the data and analyze it, but I know how important it is to my business, or pretty much to any of my endeavors (e.g., losing weight, getting better at a sport, and so on). If you are not yet sold on the importance or tracking things, or if you would like to know what exactly you should be tracking as a blogger/webmaster or online entrepreneur, then check out this presentation I came across a week ago or so. It’s called The 15 Most Critical Metrics for Internet Marketers. Right on the first slides…
  • Win a WP Theme with the TemplateMonster Giveaway

    Daniel Scocco
    28 Jan 2015 | 12:03 pm
    It’s time for a new TemplateMonster giveaway. This time we’ll be giving out 3 licenses to any WordPress theme on their website. If you are looking for a new theme for your blog or website, read on. The rules are pretty simple: 1. Visit the WordPress themes section on TemplateMonster.com and write down the number (for example #50731) of the theme you want. 2. Leave a comment on this post with the number of theme you want. You can describe why you liked it if you want. 3. Next Monday, February 2, I’ll be picking 3 winners at random among those who left a comment. The name of…
  • 5 Websites with Great Landing Pages

    Mark Zeni
    26 Jan 2015 | 12:11 pm
    A landing page is basically a point of entrance to your website. It is where visitors will “land.” As you can guess, the landing page is very important, as if you fail to engage those new visitors you might lose them forever. If you have an efficient landing page, on the other hand, you will capture the interest of those visitors and possibly turn them into loyal visitors, subscribers or customers. A website can have several landing pages. For instance, it can create one landing page for each marketing campaign it runs. For most websites, however, the homepage is usually the most…
  • Are You Optimizing Your Conversion Rate?

    Mark Zeni
    22 Jan 2015 | 5:06 am
    While increasing your traffic is a guaranteed way to boost your sales and earnings, it’s not the only way to do it, and frequently it’s not the easiest way either. In fact if you keep your traffic constant but increase the conversion rate of that traffic, your overall sales and earnings will increase. For instance, suppose you are currently getting 1000 people to visit your sales page every month, and your conversion rate is 1%. This means that out of those 1000 visitors 10 end up buying your product. Now here is why I say that working on the conversion rate might be easier and…
  • Check Out the Personal WordPress Theme

    Mark Zeni
    19 Jan 2015 | 10:16 am
    Quite frequently I receive emails from readers who want recommendations of WordPress themes and templates. If you are in this same position and are looking for a new design for your site or blog, I recommend that you check out a WP theme called Personal Blog WordPress Theme. First of all, the theme is completely responsive, meaning that it will adapt to screens of any size, including small mobile phones. This is essential because mobile traffic is exploding, and Google is already considering mobile optimization as a ranking factor. In fact, if your site is not yet responsive this could be a…
 
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    Nate Ritter

  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
  • The Importance and Prevalence of Databases in Modern Computing

    Nate Ritter
    9 Dec 2014 | 12:18 pm
    You might not realize this but databases are pretty much at the root of everything in Information Technology. If you use any type of computer, you access and create databases on a daily basis. For example, the contact list on your smartphone is a database; so is your “Friends” list in Facebook, your wish list at Amazon – along with the record of your previous orders, the activity page for your Fitbit, and the radio stations you create on Pandora. Databases are everywhere, and database management systems control how that data is used and accessed. Types of Database Management Systems…
  • $$Billion Idea: JSON-consumable Chart Creator

    Nate Ritter
    2 Dec 2014 | 8:55 pm
    Here’s a free idea for you. I’d love the credit if you build it, and if nobody does, maybe I will some day because this is just awesome (read: annoying that it doesn’t already exist). Scenario: I have a JSON API I want to build an infographic off, or some charts and graphs that change dynamically. The problem: All services I’ve seen up to this point that create charts and graphs from JSON data need to be formatted in their own vendor-specific way. The solution: Create a service (looking at you Chartio, et al), which consumes absolutely any JSON endpoint on the web…
  • How to find a Small Business Investor

    Nate Ritter
    30 Nov 2014 | 1:33 pm
    Getting a small business off the ground is a difficult thing to do. Not only do you need a good idea that the public will embrace, you also need a small business investor to finance your venture. How do you go about getting this money? In the old days, going to a bank and getting a small business loan was the most common way for people to acquire the necessary funds to turn their small business dream into a reality. However, things have changed dramatically in recent years. People now have other methods available to them for acquiring financing. Let’s take a look at some of the ways to…
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    Louis Gray

  • Adult Problems Stink. I Blame Drew's Cancer. #BlameDrewsCancer

    12 Jan 2015 | 11:30 am
    I quickly glossed over it during my first post of the year, when I said "Adult problems can be a real pain," but I'd be skirting around some big issues if I didn't go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain, hoping to rally others to their cause. But as I get older, and, as a result, my friends do too, struggles with health, family, work or finance are hardly isolated - making it somewhat selfish to choose one cause against another. And that sucks.Nearly five years ago, +Drew Olanoff, one of the best…
  • 10 New Year's Resolutions (for you) for the Year 2015

    1 Jan 2015 | 7:30 pm
    A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months.In years past I've put forth fun predictions for the world in tech. And trust me, I have some predictions, but I'll hold those close to the vest. Working at Google makes predicting the future like cheating. And I won't bore you with a list of my own resolutions for…
  • A Successful 100k Steps Leads to a Sore, Yet Happy, Christmas

    25 Dec 2014 | 9:30 pm
    Monday's personal record setting Fitbit dashboardLast week, I introduced a crazy and audacious goal, of knocking out 100,000 steps (as measured by Fitbit), in the name of personal achievement and to raise money for Camp Taylor, a summer camp for children with heart disease, in honor of colleague Ken Norton's son, Riley. And I'm beyond happy to say our adventure was a success.As chronicled on all the social channels (Twitter, Facebook and Google+ for starters), +Stephen Mack and I passed the 100,000 mark shortly before 10 pm Monday night, after 16 hours of pavement pounding fun…
  • Taking the 100k Steps Fitbit Challenge and Raising Money for Charity

    18 Dec 2014 | 12:45 pm
    On Monday, I have a crazy plan to set a new personal record for Fitbit steps. The goal? 100,000 steps in a single day, blowing away my previous personal best by more than 50 percent, and coming close to fifty miles walked - while also helping raise money for Camp Taylor, a free summer camp for children with heart disease, in memory of Riley Norton, the son of my friend and colleague Ken Norton.Ever since getting my Fitbit and being hooked on challenging myself to walk further and compete with friends, I've seen the allure of reaching new marks. I had my first 50,000+ step day in December of…
  • Tablets, Touch and Talk: Technology Through the Eyes of a Child

    17 Dec 2014 | 3:45 pm
    Braden With my Nexus 5, Watching the MLB At Bat app.My children have never known a world without high speed Internet, streaming movies on demand, and a seemingly all-knowing personal assistant, available to answer their every question when asked. They've grown accustomed to concepts which once seemed fanciful, like the ability to order all sorts of items on your tablet and have them delivered in the same day, having every photo you've ever taken available to you from any device, or having video chats with just about anyone instantly. For them, there is no such thing as technology. There's…
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    ConverStations: Small Business Improvements

  • Looking to Increase Productivity Through Telecommuting?

    Mike Sansone
    30 Jan 2015 | 10:26 am
    Increased Productivity Through Telecommuting The traditional setup of commuting long hours into work is going the way of the dinosaurs.  Thanks to the ubiquity of the internet, and the increase in reliability and speed of connections, more and more people are able to work at home.  The digital age has drastically changed the way we communicate, especially at work. About 85% of people use email, and 62% utilize social networks.  A study conducted by Cisco suggests that telecommuting even save businesses money and increases productivity.  Here are some of the pros and cons to telecommuting:…
  • Muscle Up with Forward Memory

    Mike Sansone
    30 Jan 2015 | 2:27 am
    “It’s a poor sort of memory that only works backwards.” ~  Lewis Carroll Many projects fail before they even get started. Doubts creep in. Poor performance or bad experiences from the past lend their voice. We’ve heard of muscle memory, but is memory itself a muscle? I’ve seen plenty of owners and solopreneurs use memory as a muscle – though often it works backwards – as a crutch or excuse basket. Look ahead, envision your success, believe in yourself and your idea. Build your memory muscle to propel you forward to your vision. Maybe then, you too,…
  • 4 Ways to Use Technology to Your Advantage

    Mike Sansone
    29 Jan 2015 | 5:24 am
    Guest Post by Roy Rasmussen On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Typical time-wasting culprits include website management, tech support, printing, marketing, shipping, credit card processing, payroll, human resources and legal assistance. Additionally, 41 percent of those surveyed said energy wasted on these tasks drained their passion for their business. A parallel eVoice survey found that 53 percent of entrepreneurs felt…
  • It Depends: More Than a Blanket Statement

    Mike Sansone
    28 Jan 2015 | 2:38 am
    “It depends.” This is more than just a blanket statement. Maybe it should not end with a period, but a comma. “I Don’t Know” is like that. Serves better as, “I Don’t Know, Let’s Find Out.” “It depends, let’s look deeper.” Every business is different. Location, customer-base, goals, competencies, deliverables, deadlines, branding, and et cetera. Two companies in the same town doing the same thing could have very different scenarios, so … “It depends, let’s look deeper.” The serve might be…
  • Why Do I Do What I Do?

    Mike Sansone
    27 Jan 2015 | 2:36 am
    Recently, I’ve been asking business owners, “Why do you do that (or that way)?” Or “What’s the purpose of (strategy or tactic)?” This helps me as their coach, but also helps them define the importance of what they do and how they do it. Sometimes, it reveals how little importance there is in the doing. Maybe the question was motivated by this movie clip with Robert Duvall, one of my favorite clips. Lately, the question has been volleyed back to me by some customers. I usually just smile and wait for them to answer – I’ve never said, “I…
 
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    RyanSpoon.com » Blog

  • Introducing Snapchat Discover & ESPN

    Ryan Spoon
    28 Jan 2015 | 2:18 pm
    Yesterday, Snapchat launched their new short-form, fun media product Discover: “Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.” I am excited to say that ESPN is part of that launch – among ten other great launch partners. We of course represent your sports news and content. You’ll find unique, daily sports clips, articles, photos and takes. It is fun and compelling – and…
  • My #LongReads Reading List of 2014: From Chris Rock to Jerry Jones and Silicon Valley to Rio de Janerio

    Ryan Spoon
    27 Dec 2014 | 10:28 am
    A Reading List of #LongReads in 2014 — From Chris Rock to Jerry Jones and Silicon Valley to Rio de Janerio Continuing the theme of year-end lists, here is an eclectic and certainly incomplete list of interesting, long reads. From pop culture (Chris Rock, Chevy Chase, Dave Chappelle) to pizza founders (Mike Ilitch and Tom Monaghan) to sports (World Cup, Jerry Jones, Ray Rice) to business (Las Vegas, Uber, education) and more. If you read my other list (My Favorite Products of 2014 — from apps to gadgets), you will notice the inclusion of Nuzzel and Pocket. There are many other ways…
  • Apple’s Best Apps of 2014: Top Free, Paid and Grossing Apps

    Ryan Spoon
    26 Dec 2014 | 12:26 pm
    It’s always interesting and valuable to explore Apple’s Best of 2014: Top Lists. Below are screenshots of the Top Free, Top Grossing and Top Paid iOS Apps. You’ll notice a few things: Top Free: it’s a list dominated by big brands. – Facebook has #1, #4, #5 and #11 with Messenger, Facebook, Instagram and WhatsApp respective. – Snapchat is #2. – Google has #3, #7, #12 with YouTube, Google Maps and Google. – Pandora is #6. Spotify is #9. Top Paid: There is some variety here, Of the top 20 – 14 are games – 4 are Photo and Video – 2…
  • My Favorite Products of 2014: From Applications to Gadgets

    Ryan Spoon
    24 Dec 2014 | 7:55 am
    For the past several years, I have used December to write about my favorite products, digital habits, etc. And here again is my annual list of things I habitually use, love and rely on. There are obviously many, many other great products, apps, tools and gadgets – some fun and others meaningfully important to tech trends… this is simply a list of those things I use each and every day. Applications, Tools and more… Nuzzel and Pocket Both of these are new habits in 2014: Nuzzel is a new product and I simply find it to be the most effective and most efficient way to find and…
  • Alex Schultz’s Fantastic Lecture on Growth

    Ryan Spoon
    6 Dec 2014 | 5:49 am
    YCombinator and Sam Altman have put together a tremendous resource for entrepreneurs, product managers, product marketers, etc… they have made available a series of lectures around YC’s “How to Start a Startup” course and it is truly excellent. Not only are the topics spot on – and relevant to all aspects of founding, building and growing and business – but they have phenomenal leaders giving their talks. I will ultimately do a couple of these posts – but wanted to start by embedding Alex SChultz’s talk on Growth. Alex is an old colleague from…
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    New Marketing and Interactive

  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 5:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 9:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 6:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    Direct Marketing Observations

  • Does #IoT Mean Anything to Us Yet?

    marc meyer
    8 Jan 2015 | 12:49 pm
    The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.”. Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us. Maybe this infographic will help.
  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
 
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    The Engaging Brand

  • A Priceless Marketing Lesson For Us

    Anna Farmery
    30 Jan 2015 | 3:07 am
    There are some things that just matter more. There are some things that mean more than money. Yesterday, I got a call from one of my Uncles neighbours who had found him disorientated. She had taken him in and continued to hold his hand until I drove the hour and forty minutes to be with him. (He is now safely at my house being looked after). But that act of kindness, that act of friendship, that choice of not looking the other way, well….it was priceless. What has this got to do with marketing? It has everything to do with business. It has everything to do with your marketing. There is…
  • A Poignant Reminder of Social Understanding

    Anna Farmery
    28 Jan 2015 | 9:23 am
    Social business is not new. Relationship building has always been the cornerstone of business. It may have moved from the golf course to LinkedIn yet relationships are stronger for the investment in social understanding. Understanding is an important word and one that is not valued like it should be. It is a word with significance for me because I remember one of the most poignant moments of Dad’s dementia when he looked at me so lovingly and said “I understand you so much and you understand me”. It will sound a strange sentence to be poignant but I understand fully what he…
  • The Simple Way of Finding Your Market Niche

    Anna Farmery
    26 Jan 2015 | 8:43 am
      All customers are different. We are not looking for similar people or similar customers. People think that they need to attract ‘similar’ but is that the right way to look at your market? What if we offered something not to similar people but who share ‘uncommon commonalities’? How to think about uncommon commonalities When you start a business there has to be a need that you must fulfil – it is that ‘similar’ need that creates the market. It is that need that is the link between all your customers. Not their personality, not their looks, not…
  • 520 – How to Be A Business Romantic

    Anna Farmery
    23 Jan 2015 | 7:37 am
    How do you find the romance in business? Tim Leberecht joins me to talk about The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, a new business book which helps us find happiness in our lives as entrepreneurs. Tim Leberecht is “the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations like Amazon, the Bill & Melinda Gates Foundation, Boeing, Google, Samsung, Starbucks, and Tencent create meaningful experiences” How the business world reflects the meanings of life. How the tensions of…
  • Top Tip to Add Creativity To Your Business

    Anna Farmery
    22 Jan 2015 | 8:36 am
    Let’s admit it, we all have a rebellious streak. You, me and our customers. The more we are asked to conform the more uncomfortable we feel. Not that we all want to break the law BUT we do tend to extend the rules. Who maybe goes a couple of miles per hour over the speed limit because we believe that is OK? Any of you old enough like me to have listened to pirate radio because it played the music that we wanted rather than what traditional stations were paid to play? We are simple creatures. From birth we learn to push the rules – from learning how to be allowed to stay up 5…
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    NTEN

  • Participate in the 2015 Nonprofit Tech Staffing & Investments Survey!

    Joleen Ong
    28 Jan 2015 | 6:06 am
    Did you know that over 64% of nonprofits include technology in their strategic plan, and there's been an increase in the number of "data" staff at nonprofits? These are some of the key findings from last year's Nonprofit Technology Staffing & Investments research. Help us figure out if that trend stayed true in 2014.In partnership with Care2 and TechSoup Global, NTEN is conducting the 9th annual Nonprofit Technology Staffing and Investments survey in order to provide both benchmarks and qualitative data about technology decisions and practices among NTEN, Care2, and TechSoup Global's…
  • Three Online Strategies to Improve Your Monthly Giving Program

    Steph
    26 Jan 2015 | 4:24 pm
    Wendy Marinaccio Husman Senior Account Executive Mal Warwick | Donordigital How to turn that one-time donation into a gift that keeps on coming, and makes your donors happy, too! Monthly giving programs are essential to a nonprofit’s ability to plan projects and budgets. Sustainers make it possible for organizations to rely on a broad base of monthly support. We work with our clients to help launch, grow, and improve their sustainer programs.
  • Submit your nomination for the Care2 Impact Prize!

    SarahH
    22 Jan 2015 | 12:06 pm
    We invite you to submit nominations for the sixth annual Care2 Impact Prize, which recognizes a campaign or initiative in the nonprofit sector that has made an outstanding impact on the field of online advocacy, online fundraising, or both. The winning organization will receive a cash donation of $1,000 from Care2. The runners up will each receive the Care2 Innovation Award, and Care2 will make a $200 donation to each of these organizations. The award will be presented on Wednesday, March 4 at the 2015 Nonprofit Technology Conference in Austin, TX, during the morning plenary…
  • Things We Like (January 2015)

    Steph
    22 Jan 2015 | 10:07 am
    A monthly roundup of our favorite nonprofit tech resources and other goodies.We start Things We Like in the cloud (technology ebook, in .pdf), complete with special Amy cameo.Returning to earth, specifically the Galapagos, this "last year in review" has everything: webcams, drones, and a shipwreck. Pure paradise!Last year was so … last year. Here are Kickstarter's tech predictions for 2015. DIY circuit boards, anyone?Or how about a DIY supercomputer made entirely of old PlayStations?It’s not just for PlayStation: The Games for Change Festival in April celebrates games with positive social…
  • Will Your Nonprofit be Ready for the Future of Payments?

    Steph
    20 Jan 2015 | 2:11 pm
    Stacy Dyer Owner TG Consulting Bitcoin and other new payment systems: what they are, what they aren't, and why you should care. The timing is perfect for you to learn from trail-blazing organizations already breaking ground in new frontiers, while still being early enough to claim advantages for your own cause.
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    PsyBlog

  • The Alcoholic Drink That Could Help Fight Alzheimer’s and Parkinson’s Diseases

    Jeremy Dean
    30 Jan 2015 | 6:44 am
    Study finds compound in this alcoholic drink may have protective effect against neurodegenerative diseases. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Three Ways To Fight Disease With Your Mind Discovered: How The Brain Repairs Itself After a Stroke Drug Reverses Schizophrenia in Mice by Curbing Synaptic Pruning Genetic Trigger Discovered For Most Common Form of Mental Disability and Autism Dementia Treated…
  • How to Triple What You Can Remember, Psychology Study Demonstrates

    Jeremy Dean
    29 Jan 2015 | 6:51 am
    People can forget things they were paying attention to just one second later, unless... Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: A Foolproof Way To Use Forgetting To Help You Remember, Study Reveals Here’s The Curious Secret To Perfect Learning While You Are Distracted How to Take Notes You Will Remember The Basic Emotion That Makes Infants Remember What They’ve Seen Men and Women Process…
  • The Personality Factor That Makes Some Violent Criminals So Dangerous

    Jeremy Dean
    28 Jan 2015 | 6:42 am
    Why psychopathic violent criminals are more likely than other violent criminals to offend again. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Which Professions Have The Most Psychopaths? This Social Media Behaviour Points To Personality Issues How So Many Psychopaths Manage to Reach Positions of Power Why It’s Dangerous to Give a Hurricane a Female Name The Type of Daydreaming That Makes The Mind More…
  • 4 Very Common Medicines Newly Linked to Irreversible Dementia Risk

    Jeremy Dean
    27 Jan 2015 | 6:37 am
    The non-prescription drugs which new study links to dementia risk. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia Lack of Sleep During Critical Period of Night Linked to Dementia Risk How Cynical Personality Traits Affect Dementia Risk 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia Revealed: Long-Suspected Danger of Anti-Anxiety…
  • People With This Special Quality Can Control Their Dreams

    Jeremy Dean
    26 Jan 2015 | 6:44 am
    Lucid dreamers can take control of their dreams, providing freedom in a hyperreal world. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Dreams: 10 Striking Insights From Psychological Science The Daytime Benefits of Lucid Dreaming The Mental Quality Which Helps Protect Against Schizophrenia Life After Death? This is What People Experience As The Brain Shuts Down People Choose Electric Shocks Over Sitting Quietly…
 
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    Media Culpa

  • Selfie sticks banned in venues

    kullin
    19 Jan 2015 | 2:09 am
    Selfie sticks, those extendable poles that enables a user to take selfies beyond the normal reach of the arm, have become incredibly popular. Even the Beckhams use it. But as practical as they are to the user, they can also be annoying to others, for examples at concerts or sports events. Now several venues have started to introduce restrictions or outright banning the selfie stick. Several major British music venues like O2 Arena and Wembley Arena in London have banned them citing safety and health reasons. More likely the reason is that they may disturb the experience of fellow visitors.
  • The most commented post on Instagram ever has 400,000 comments and tagged 3 million users

    kullin
    29 Dec 2014 | 5:03 am
    Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that currently has many times more than that. Apparently spammers are finding new ways to spam Instagram after the social network recently deleted millions of spam accounts. More than 3 million user names tagged The video below is used to post thousands of comments that each tag…
  • How to install the drop down menu for suggested accounts on Instagram

    kullin
    29 Dec 2014 | 1:37 am
    A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who got it. I speculated that only accounts with a certain number of followers got it, but now I think I have found the solution.   If you log in to your Instagram account on a desktop and edit your profile you will find a box at the bottom of that page. If you tick the box that says “suggested…
  • Uber surge pricing during Sydney hostage crisis causes PR disaster

    kullin
    15 Dec 2014 | 2:22 am
    The week has barely started yet, but we can already crown the worst corporate tweet of the week. A crisis is taking place in Sydney, Australia as an armed man holds several people hostage in a Lindt café. The busy district is in a lock-down and mass evacuations created an increased demand for taxi services. So Uber, the taxi service app, quadrupled prices and at one point charged a minimum fare of AU$100. According to Quartz, this type of surge pricing is automatic but the tweet from @uber_sydney that followed was not.   Of course, Uber was immediately slammed on Twitter for its…
  • Nissan’s brilliant Twitter response to #breaktheinternet

    kullin
    14 Nov 2014 | 4:46 am
    The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, butt one brand that really got to the bottom of the issue sent out a tweet to end the discussion. Here’s Nissan’s first Twitter rear-time marketing effort. Hate to break it to you, @KimKardashian. #BreakTheInternet (cc: @papermagazine) pic.twitter.com/WOWFy5p6FB —…
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    Regular Geek

  • Geek Reading January 30, 2015

    Robert Diana
    30 Jan 2015 | 5:30 am
    Johanna Rothman leads us off with an article regarding what development and test managers do in an agile organization. If you have any interest in our industry and how management works, you need to be reading Johanna’s blog. Aaron Harris talks about managing your cofounder, because if you don’t it could be all downhill from there. Flowing Data shares a flowchart about whether you should vaccinate your child. It is a humorous and snarky look at the typical misbeliefs. As always, enjoy today’s items, and please participate in the discussions on these sites. Career and Process What…
  • Geek Reading January 29, 2015

    Robert Diana
    29 Jan 2015 | 5:30 am
    We start with an excellent post from Valeria Maltoni on what makes people different than machines. Amazon goes after Google and Micrsoft by announcing WorkMail. Google fights back, posting about cloud pricing, how nobody understands how to compare offerings, and oh yeah “we are cheaper”. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories What Makes People Different than Machines | Conversation Agent – Valeria Maltoni Amazon WorkMail – Managed Email and Calendaring in the AWS Cloud | AWS Official Blog Career and…
  • Geek Reading January 28, 2015

    Robert Diana
    28 Jan 2015 | 5:30 am
    Today we have a good article on becoming an engineering manager from TechCrunch. Liz Keogh wrote an interesting post on using scenarios for experiment design. For some reason we had to open source releases of code search and analysis tools, Kythe from Google and Hound from Etsy on the Code as Craft blog. As always, enjoy today’s items, and please participate in the discussions on these sites. Career and Process Becoming An Engineering Manager | TechCrunch Technical Debt: Is Management Only Getting Half the Picture? | Javalobby Startup Lesson Learned: Technology Doesn’t Matter | Thomas…
  • Geek Reading January 27, 2015

    Robert Diana
    27 Jan 2015 | 5:30 am
    There was some really interesting news yesterday. Cablevision announces a wifi-only phone service, which might be really useful for lower income families or people looking to replace their home phone. Google gets some help with its Wallet purchasing by partnering with WePay. With Apple Pay growing, this could be the type of thing that finally launches mobile payments. Supposedly, IBM will be laying off over 100K people. Obviously, IBM denies it but other sources are saying it may be closer to 10K or even less. As always, enjoy today’s items, and please participate in the discussions on…
  • Geek Reading January 26, 2015

    Robert Diana
    26 Jan 2015 | 5:30 am
    On Friday, Microsoft announced the purchase of Revolution Analytics. Seth Godin drops some genius on advice and criticism. 0 FPS gives us more about collision detection. And Venture Beat tells us why enterprises are taking a while to adopt devops. There are a bunch of good posts today, so make sure you take a look. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Revolution Analytics joins Microsoft | Revolution Analytics Advice or criticism? | Seth Godin Career and Process Trail of Tears Architecture Anti-pattern | Javalobby Agile…
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    Social News Watch

  • 5 Social Media Lessons Lutz Bachmann Learned this Week

    JD Rucker
    21 Jan 2015 | 4:02 pm
    Over the years, we’ve seen dozens, perhaps hundreds of prominent examples of social media posts from the past coming back to haunt someone. It’s bad when it’s someone else who posted an image that got someone fired or otherwise personally damaged. It’s worse when the individual posts something stupid on their own. A very easy example to latch onto is the story of Lutz Bachmann, former leader of Germany’s Pegida protest movement. They have been mostly considered a fringe hate group until the terror incidents in Paris fueled their anti-Muslim protests and made…
  • The Social Reason that Transparent Pricing Works

    JD Rucker
    25 Nov 2014 | 4:36 pm
    If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense. Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t…
  • Big Data Needs a Great Interpreter to be Effective

    JD Rucker
    18 Nov 2014 | 10:29 am
    I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective. This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years…
  • The Real Reason that Facebook is Changing to Non-Promotional Business Posts

    JD Rucker
    18 Nov 2014 | 10:05 am
    The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move. In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their…
  • Dealership Gets Social with ‘Keys in a Box’ Spoof Video

    JD Rucker
    16 Nov 2014 | 3:36 pm
    When a local company tries to spoof something, it normally fails miserably. It can come across cheesy, risky, and unprofessional. In the case of Oak Lawn Toyota‘s spoof of a popular SNL skit, the end result was pretty darn spot on. They made the video below based upon “D**k in a Box”, a popular skit that featured Andy (Andy Samberg) and Raif (Justin Timberlake). The production level, scripting, sound, and everything about what the dealership did was exceptional. I’ll let the video speak for itself…
 
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    Solar News DannyBrown

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
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    connect.icrossing.co.uk

  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
  • How chillies are helping to transform women’s rights in Swaziland

    oliver.hughes
    15 Jan 2015 | 7:02 am
    Claudia and Joe are a couple of young entrepreneurs who started Black Mamba Chilli, a chilli sauce making company in Swaziland.  But what makes them stand out from the crowd is the fact that in a country where women are still treated as second class citizens, with very limited rights, all of their chilli plant growers are women.  These women grow the chilli plants from seedlings, provided by Black Mamba, but are able to sell their produce on the open market as well as back to Black Mamba for their chilli sauces. What starts as a seedling goes on to give these women their own money,…
  • A look back: Paid social media trends in 2014

    Patrick Hoy
    14 Jan 2015 | 2:21 am
    First posted on our US blog Great Finds on 13th Jan by Patrick Hoy, Media Analyst, Digital Media. Last year paid social grew well beyond its previous boundaries. Existing players expanded their reach beyond current offerings, and perhaps more excitingly, some social platforms that hadn’t previously offered paid options opened up to advertising. As paid social media gained in popularity and momentum in 2014, five prominent trends stood out. 1. A focus on direct response In early 2014, the innovation pipeline for both Facebook and Twitter focused heavily on attracting more direct response…
  • Link removals: What you need to know in 2015

    Samuel Mangialavori
    8 Jan 2015 | 3:10 am
    At the beginning of 2014 we predicted that link removals would be the most valuable SEO activity for the upcoming year. Now, as we look back at the last 12 months we can see that this was indeed on the mark. In the current landscape, more and more companies face the challenge to clean-up their backlink profile due to the regular updates issued by Google. One of the latest and most significant, Penguin 3.0, was rolled out in October 2014 and is just one of the many countermeasures that Google has been adopting since the arrival of Panda in 2012. Before Penguin 1.0 was introduced, a large part…
  • Natural search/SEO work experience programme at iCrossing

    Tiffanni Garner
    2 Dec 2014 | 2:28 am
    Like many graduates, I left university with little idea of what career path I wanted to take. I studied English Literature purely out of enjoyment, as I had little desire to be a teacher or an academic. As my final year came to a close, I ended up falling into business with my dad – setting up a small, artisan bakery in South East London. We worked together for two years before the opportunity to sell the business came up. I was then faced with the same problem of picking a career path. After more than a few desperate job searches, I started leaning towards digital marketing. As an…
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    C R U C E S

  • LinkedIn needs to dashboard me

    Michael Myers
    28 Jan 2015 | 6:23 pm
    LinkedIn is an amazing tool. I use it daily for the following tasks Research companies and potential business partners Keep up to date on what’s going on in the digital marketing industry (Search, mobile, location, social and data across all three of these, just in case your keeping score) Share content to the LinkedIn group Marketing@Daniels Review who ...
  • Usability and the Apple Watch

    Michael Myers
    4 Jan 2015 | 5:24 pm
    I haven’t had much time to comment on the impending release of Apple’s Smartwatch, aptly named Apple Watch (not iWatch) and my biggest question was how easy will the device be to use. The minuscule interface puts the term “limited real estate” to the test. But after watching this video, I’m excited to try it out. ...
  • The real issue with privacy

    Michael Myers
    17 Dec 2014 | 8:07 pm
    IMHO I pretty much nailed how privacy needs to be handled on a person-by-person level here. But we can’t even get to this point if we don’t solve one issue that 100% of everyone agrees needs to be solved. Security. As a consumer, I can’t even begin to worry about how you’re going to use ...
  • Mobile Consumer Behavior: The trip home

    Michael Myers
    9 Dec 2014 | 4:50 pm
      It has been an amazing class/trip to Japan. I learned a lot about mobile consumer behavior and the cultural characteristics that drive some of the behavioral differences. In the end, if you boil the trip down to its base element(s), it all comes down to culture.  When I started this class, the equation I came up with ...
  • Mobile Consumer Behavior: Day 9 in Japan

    Michael Myers
    8 Dec 2014 | 5:56 pm
    Today is our last day in Japan and I got up early, ate and headed out to the Fushimi Inari Shrine. This is a place I’ve always wanted to go and it did not disappoint. It’s about 1/2 hour from our hotel and it was easy to find. There are roughly 1 million photo opportunities and the ...
 
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    Twilight Fairy

  • Had a Kneecap dislocation & now need MPFL surgery

    Twilight Fairy
    23 Jan 2015 | 11:51 pm
    It’s been a while since I’ve seriously blogged any personal stuff here or even blogged at all, for that matter. I’d been planning to get back to blogging since quite a while now (does anyone even read these blog updates anymore?) … but twitter always stood in the way of expressing myself in long form. Or even reading long form for that matter. I digress. To cut a long story short, I’ve had a kneecap dislocation (patellar dislocation) & it turns out that one of my ligaments (MPFL) is now torn to such an extent that it needs reconstruction through an invasive surgery The post op…
  • Making merry

    Twilight Fairy
    15 Jun 2014 | 11:43 am
    Ever since I arrived in London on 2nd June, we got busy with the tour around various departments at Kingston university campus. But it wasn’t just all work and no play. In fact right on the day we reached, after freshening up, we went to see the Graduate fashion week at Central London. On this particular day, the show was put up by the students of the Fashion department at Kingston university. We reached the venue in Central London and the place was swarming with fashionistas of all shapes, sizes and genders. For me the latest fashions were already there to observe in the crowd itself. Once…
  • Education expedition

    Twilight Fairy
    11 Jun 2014 | 7:09 am
    I arrived in London on the 2nd June. We were quickly whisked away to Antoinette Hotel right next to Kingston University. Kingston is a quaint little place with cosy little houses. Lots of roses growing in everyone’s yard. The weather was perfect unlike the many predictions of rains. In fact it seems we got along a little sunshine here because it was after quite a gap that the rains had stopped. After freshening up, we went to see the Graduate fashion week at Central london. On this particular day, the show was put up by the students of the Fashion department at Kingston university. (More on…
  • London Thumakda

    Twilight Fairy
    2 Jun 2014 | 7:43 am
    A few months back I was contacted by Kingston university. They wanted to invite me to take a tour of their campus, check out the various courses offered and see what life is like out there. Now, I don’t have any direct connection to universities or the profession of teaching (except for being the daughter of one), but I have been contemplating since quite a few years about doing a course on photography (the art, not the technique) from London or Paris. That would give me a global perspective, get me exposure to many more luminaries in the field as well as allow me to globe-trot more often.
  • My brush with Turkey & why I want to make it real

    Twilight Fairy
    11 Dec 2013 | 10:11 am
    My first brush with Turkey was as a child, when we had to learn the capitals of all the countries in the world. I must have been in the third or fourth grade I suppose. Now this was in the ’80’s and one had to buy special books that contained all this information. It wasn’t as easily accessible as it is today – like the tap of a finger . That was the first time I came to know that a country called ‘Turkey’ existed. I was still unaware about a bird existing with the same name though. I learnt that the capital was Ankara and the phrase “Turkey-Ankara” just rolled off my tongue…
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    Ben Werdmüller

  • Community-owned startups: taking a cue from the Co-op

    27 Jan 2015 | 9:36 am
    3 min read One of the first conversations I had when I moved to California was with Kaliya, about alternative models of ownership for startups. I know it's something that's come up at events like Future of Money, and it's interesting to see it emerge in USV's question of the week. What would community-owned applications look like? Are they even possible?Growing up in Oxford, I lived around the corner from a Co-op: a national, collectively-owned chain of small supermarkets and other community businesses. Co-operative branches employ over 70,000 people, and their ownership structure makes them…
  • No, journalists shouldn't need to learn to code. They need better tools.

    26 Jan 2015 | 10:26 am
    2 min read Aaron Chimbel, over on PBS MediaShift:At most universities, students are required to take English composition courses, and at many others speech and/or foreign language classes are also required. Yet in the debate about teaching code in journalism programs, code is often reduced to a shiny toy.I've argued before that learning to code is not the same as being a coder, and that some degree of digital literacy is useful in a world that is slowly being eaten by software. Most recently, that was shown by the Silk Road trial, where a single investigator found the marketplace's founder…
  • Artists should control their work. That means we need better networks.

    23 Jan 2015 | 2:57 pm
    3 min read The musician Zoë Keating (who I admire) has written a very transparent, and a little sad, post about the decision she needs to make about YouTube:They were nice and took time to explain everything clearly to me, but the message was firm: I have to decide. I need to sign on to the new Youtube music services agreement or I will have my Youtube channel blocked.So what's in the YouTube music services agreement?It turns out to be a five-year contract that requires her to make all of her catalog available for free on YouTube, with an ad on it. In other words, YouTube requires her to…
  • Censorship and Silos

    15 Jan 2015 | 5:37 pm
    5 min read This is a summarized version of my talk at Hacks and Hackers tonight at Matter in San Francisco.This last summer, Alberto Guzman, a hairdresser in New York, uploaded a picture of him and his husband sharing a kiss on their wedding day. He tagged it with the hashtag #happy, as well as #gaypride and #equalrights. It was a wonderful day for them both.And then Instagram removed it - for being inappropriate.It turned out that it had been flagged as inappropriate, which is very easy to do on Instagram. You just click flag, and then tell them why. There isn’t a lengthy procedure to go…
  • Homebrew Website Club: January 14, 2015

    8 Jan 2015 | 4:30 pm
    Homebrew Website Club: January 14, 2015 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: January 14, 2015, 6:30pm Ends: January 14, 2015, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter…
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    sassholes

  • Why A Good Steakhouse Is A Vegan's Best Friend

    4 Jan 2015 | 2:10 pm
    Food, glorious food.  It is no wonder that was my favorite song from "Oliver."  Like most humans, I love to eat (and, arguably, it shows via the extra fifteen or twenty pounds I can always "stand to lose...")  My love for food notwithstanding, I have been a vegetarian for more than twenty-three years, and a vegan for the past eight or nine of those.  I became a vegetarian after my daughter was born and her mom, a very compassionate animal lover, declared that she was going to adopt a vegetarian diet (along with many pets).  As the dutiful husband (who did not do as…
  • The Time I Interviewed Robin Williams

    11 Aug 2014 | 9:15 pm
    Cover of The World According to GarpWhen I was 23 years old I was producing a talk show on cable television called "Celebrity."  The hostess was Alison Steele.  Known as "The Nightbird," Alison was a legendary rock DJ on New York City's WNEW-FM and probably the first really famous female rock radio DJ.  She was also a great personality and a classy "Celebrity" in her own right. Our show was simple.  In each hour long episode we spent the first half interviewing celebrities who were promoting their latest movie, and in the second half of the show Alison interviewed a CEO or…
  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
  • Teaching My Kid To Get A Career...

    11 May 2013 | 7:15 pm
    (This post originally appeared at Dad-O-Matic.)Those of you with kids in diapers or grade school may want to skip this post (unless you want a peek into the future at one of the many other parenting adventures you can look forward to facing). Those of you with teens and young adults getting ready to enter the workforce and start to earn more than an allowance, please read on...Jobs vs. CareerIn simple terms, I think of a job as something you do to make money. This is especially true when we are young. Babysitting, dog walking, lawn mowing, packing grocery bags, hawking fast-food, etc., are…
 
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    Growmap

  • What does Apple Pay mean for small business owners? Everything you need to know #smallbiz #ecommerce

    Dana Davis
    28 Jan 2015 | 11:49 am
    This month, Apple made several big announcements: A larger iPhone, a fancy new smart watch and perhaps most intriguing, a brand new way to pay for things. They call it Apple Pay. Apple Pay isn’t typical business for the tech company best known for its iOS lineup of devices and community of developers who have created more than a billion apps. But if someone is going to shake up the business game when it comes to how we pay for things, it’s Apple. So what do small business owners need to know? Here’s a quick rundown. About Apple Pay Apple Pay relies on near field communication (NFC)…
  • 3 Important Considerations for Your Business Social Media

    Dana Davis
    23 Jan 2015 | 6:19 pm
    Whether your business is in the public eye, or you are just building it to the point where it shows up on Google results, the time is now to start better managing your social media presence. Social media doesn’t manage itself, and if you are running your own business, you certainly don’t have the time to do it yourself. See something negative in social or search? Don’t hit the panic button! There are a lot of strategies to combat negative social media events. All of them occur on two fronts: 1) the side of customer service 2) the side of social media reparations. We’ll talk a…
  • 5 Must-Have Tips for Great Web Design

    Dana Davis
    22 Jan 2015 | 3:06 pm
    Just as you are judged by your appearance and how you speak and conduct yourself in the offline world, in the online world you are judged by your website’s appearance. It doesn’t matter if you offer great products, great prices, or both — if your website is out of date, shoddily constructed, or riddled with errors, the majority of your target market won’t give you the time of day. Besides making sure you have a clean looking layout, up to date information, and an accurate spell-checker, here are five additional tips that you’ll want to use as a checklist of sorts…
  • Social Media Management – It’s Role in Today’s Business World

    Sthiti Prangya
    21 Jan 2015 | 2:36 pm
    Social media includes all the social networking sites where people of different ages, castes and creeds share things with a wide audience. At present, almost everyone is attached to one or more social networking sites. Social media also has great influence in today’s business world. Social media’s role in a business The social media networking sites such as Twitter, Instagram, Facebook, Pinterest, Tumblr, and YouTube help in the online promotion and marketing of any kind of business. They can help companies and businesses to raise brand awareness to the most prospective customers. Apart…
  • Social Media Management for Small Business, Agencies, and Freelancers

    Gail Gardner
    20 Jan 2015 | 9:34 am
    Managing multiple social media accounts is complicated and confusing. Many find remembering usernames, passwords and where to log into each social media network more than they want to do each do. If you’re a freelancer or agency who has more than one set of social media accounts it gets even worse. Fortunately, there are tools you can use to organize what you do and measure your results. Social Media Management Goals Before you can choose the right social media management solution, you need to decide what you want to accomplish. To better understand what I mean, read what Ian Anderson…
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    Fast Wonder

  • Your Metrics Strategy at FLOSS Community Metrics

    Dawn
    30 Jan 2015 | 6:14 am
    I’m here in Brussels today for the FLOSS Community Metrics meeting, and I just gave a presentation about how to build Your Metrics Strategy. If you are interested, have a look at my presentation materials. Talk description: You probably know that community metrics are important, but how do you come up with a plan and figure out what you want to measure? Most open source projects have a very diverse community infrastructure with code repositories, IRC, mailing lists, wikis and other content sites, forums, and more. Deciding where to focus and what to measure across these many…
  • Moving to London to get a PhD

    Dawn
    4 Dec 2014 | 8:42 pm
    Some people buy fancy, expensive sports cars and hook up with someone half their age during a midlife crisis. I always like to be a little different, so I’ve decided to move to London and go back to school to get a PhD for my midlife crisis. I’m still waiting on my student visa, but if everything goes as planned, I’ll be moving to London in early January. Taking a step back from an amazing job and career is hard, but the reality is that this isn’t going to get any easier if I wait. I’m already in my mid-forties, so a rigorous academic research degree is just going to get harder to…
  • Open Source: A Job and an Adventure

    Dawn
    10 Nov 2014 | 5:50 pm
    At LinuxCon in Düsseldorf, I gave a talk about the many ways that you can turn your work in open source into a career, so that you can get paid for all of the awesome work that you do in open source. If you already have a job in open source, I also talked about some of the different options that you have if you eventually want to do something different. I uploaded the slides, but several people (rightly) pointed out that the slides with one sentence didn’t really capture the details that I presented, so I decided that I would take my speaker notes and turn them into this blog post. Enjoy.
  • The Past Few Months: A Recap

    Dawn
    4 Oct 2014 | 8:08 pm
    Since I haven’t been blogging here on my own blog lately, I thought maybe a short post talking about what I have been doing would be interesting for at least a few people! While neglecting this blog, I have been blogging elsewhere and have been spending a lot of time traveling and speaking at conferences. I’ve also been busy with all sorts of other work, so I’ll try to give you the short recap of my activities over the past few months. A quick summary of a few things that I’ve been doing / blogging / whatever: Guest on The Ship Show Podcast, The Pulse of PuppetConf…
  • Lessons about Community from Studio Ghibli

    Dawn
    19 May 2014 | 4:53 pm
    Instead of my traditional Lessons about Community from Science Fiction (video) talk, I decided to do something a little different for LinuxCon Japan. The slides from my Lessons about Community from Studio Ghibli talk are available now (with speaker notes) for my presentation on Wednesday. Abstract Communities are one of the defining attributes that shape every open source project, and the people within them are what make communities so special, not unlike how characters like Totoro, Kiki, and Ponyo shape every Studio Ghibli film. The friendship between Ponyo and Sōsuke shows how people from…
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    Social Media Bird Brain

  • Two Great Thoughts from NonProfit Tech for Good

    28 Jan 2015 | 12:00 am
    Being a former IT worker, I can't help but geek out when I see technology being used for social good. One of the best groups throwing a spotlight on this is Nonprofit Tech for Good. Technology is crucial to every business and nonprofit and if your small NGO is not keeping up with the latest news in this sector, it could be at a very large disadvantage. This is not to say that you have to have
  • There is Always More to Learn

    17 Dec 2014 | 12:00 am
    We learn from our mistakes and we can learn from the mistakes - and successes- of others. You may remember the #Kony2012 hashtag that was used by the NGO, Invisible Children, which had a video go viral and subsequently suffered a backlash from people saying they were deluded "white saviors" and encouraged slacktivism.  Recently, Invisible Children decided to shut down its U.S. operations,
  • Measurement is Not a Strategy

    10 Dec 2014 | 12:00 am
    Yo. Hope you had a good Thanksgiving, U.S. readers. All the rest of you, what is the deal with importing our Black Friday sales idea? Isn't shopping tough enough? LOL. So, I came across this very interesting piece of writing about measurements - or what biz folk like to call 'metrics' and how they should be collected in an effort to support your social media strategy, not be the strategy
  • Explain (Video) Yourself

    12 Nov 2014 | 12:00 am
    Looking for a new way to reach out to your community? Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Why? Explainer videos make a subject quickly understandable Video learning is often easier for viewers as well as entertaining Explainer videos are less expensive to produce than other videos Explainer videos have a long shelf life,
  • Is Your Small NGO Outside of the Donor-Advised Fund Pie?

    29 Oct 2014 | 12:00 am
    Image from Blue Mountain Community Foundation If your small NGO's mission deals with the basic needs of your community, you may already know this economy has left you with less to work with and more to work for as middle-class income has stagnated. But did you know that getting those high-income donors could be more difficult than you thought? And that the reason for that may be
 
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    Freelance Social Media

  • Ways to boost SEO using Social Media

    admin
    29 Jan 2015 | 2:10 pm
    For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “6 Social Media Practices That Boost SEO.” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam. Read all 6 of the practices he mentions here >>   Via: AudienceBloom.com ShareThis
  • The best of #DeflateGate

    admin
    23 Jan 2015 | 7:58 am
    After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level. The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites:   Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ — krispykreme (@krispykreme) January 21, 2015 The internet had a field day with Tom Brady’s press conference #DeflateGate http://t.co/JSYiM3H0Vs pic.twitter.com/Vgsn2AgD6d — Bleacher Report (@BleacherReport) January 23, 2015 ShareThis
  • 2015 Web Design Trends

    admin
    13 Jan 2015 | 2:30 pm
    Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout I agree with most of this, especially Single Page. I’ve seen more and more websites that are condensing their content to one page. I disagree with Parallax scrolling. I think that is a trend that is starting to fade away.     ShareThis
  • A teenager’s views on social media

    admin
    8 Jan 2015 | 12:53 pm
    Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality. Instagram is the most popular. The content is higher quality because people take the time to edit their photos. Plus, people only post once a day or a couple of times a week whereas…
  • It’s a new year, time to audit your online marketing

    admin
    7 Jan 2015 | 9:29 pm
    While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social. ShareThis
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    Corporate Eye

  • Facebook’s Growing Problem – Passive Users

    Susan Gunelius
    24 Jan 2015 | 1:23 pm
    Facebook is the most popular social networking site in the world (except China) with the most members (81%) and the most active users (42%) according to December 2014 data from GlobalWebIndex. However, Facebook was the only large social network to see its active usage drop in 2014 (by 9%). At the same time, Facebook is facing an even bigger problem, which GlobalWebIndex refers to as passive Facebooking. As 2014 drew to a close, GlobalWebIndex reports that only 52% of Facebook users were active users, which is a significant drop from 70% in 2012. When they do use Facebook, users are just…
  • State of Marketing 2015

    Susan Gunelius
    14 Jan 2015 | 2:32 pm
    Leads, acquisition, and technology top the list of marketers’ highest priorities and biggest challenges in 2015 according to Salesforce Marketing Cloud’s 2015 State of Marketing report. It’s important to note that marketers from around the world participated in the Salesforce survey, so these results are representative of a diverse pool of marketers, companies, and industries. While challenges abound for marketers in 2015, budget increases will focus on digital marketing, particularly social media and mobile marketing. In total, 84% of respondents to the Salesforce survey…
  • Kia Rolls out Brand Repositioning Ad Campaign

    Susan Gunelius
    8 Jan 2015 | 5:36 pm
    This month, Kia is making headlines in the United Kingdom with its new ad campaign that includes television, print, digital, and social. It’s not the ads themselves that are driving buzz about the Kia brand, it’s about the goal of the ads—to reposition the Kia brand. For years, Kia has been known as the affordable car brand. It comfortably occupied that space in the marketplace and consumers were familiar with and trusted the Kia brand promise where value equaled affordability. Now, Kia is trying to reposition its brand as a different kind of value brand than what consumers…
  • 6 Sins of Marketing Automation

    Lucy Nixon
    8 Jan 2015 | 5:31 am
    Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan! Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space. As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It has become the most in-demand tool for marketing professionals. It helps large companies turn leads into customers by nurturing them correctly,…
  • Social Media Sentiment – Brand and Industry Winners and Losers

    Susan Gunelius
    30 Dec 2014 | 6:11 pm
    Which brands are winning when it comes to generating positive social media sentiment and which are losing? Which industries are performing best when it comes to social media sentiment overall? These are two of the questions that HootSuite answered in its study of brands in eight industries from September 16 to December 16, 2014. Using 100 million data sources tracked across 26 social platforms, HootSuite and uberVU identified the brands and industries with the most positive social media sentiment as well as the brands and industries with most negative social media sentiment. The results might…
 
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    Seldom Seen Kid

  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . I urge you to read and share this widely – I’ve copied the full manifesto below. Hear, O Internet. It has been sixteen years since our previous communication. In that time the People of the Internet — you and me and all…
  • 2015 Social Media Trends Round Up

    Matt Churchill
    2 Jan 2015 | 3:47 am
    I’ve already shared my four 2015 social media trends to watch out for, (Frictionless Social Networks, Microvideo, Paid Media and Digital Convergence) but what does everyone else think will be the main developments in the digital space over the next twelve months? I’ve gathered together five of my favourite prediction, top tip and trendhunting lists below. Have a read through: what stands out to you as being the most important evolution we should look out for in 2015? Ten Trends for 2015 (via We Are Social) 5 social trends you can expect to see in 2015 (via Gigaom) 1. Chat as a…
  • 2015 Social Media Trends: Digital Convergence

    Matt Churchill
    28 Dec 2014 | 1:07 am
    In this final post of four, I’m going to briefly look at the shape of digital, social media and agencies and how they will continue to evolve in 2015. Previously I’ve looked at Frictionless Social Networks, Microvideo and Paid Media. In this post I’ll take a look at how agencies are evolving and how we should expect the landscape to shift. Digital Convergence As new junior hires come into agencies with social media firmly a part of their daily lives, we’re going to see fewer and fewer large social media teams. Instead we’re going to see digital skills more evenly…
  • 2015 Social Media Trends: Paid Media

    Matt Churchill
    26 Dec 2014 | 1:02 am
    In 2015, we’ll see social media continue to develop apace, but what will be the main evolutions we see? This is the third post of four that speculates on that question. Previously I’ve looked at Frictionless Social Networks and Microvideo, today it’s the turn of the advertiser’s favourite… Paid Media Recent research from Group M suggests that the UK will see 50% of all advertising fees go towards digital activations in 2015. Social media is no longer free; as organic reach decreases and more content as published created than ever before, getting the attention of…
  • 2015 Social Media Trends: Microvideo

    Matt Churchill
    24 Dec 2014 | 1:06 am
    Last time out I looked at Frictionless Social Networks. Today’s 2015 trend is Microvideo. We know that video consumption has, is, and will continue to skyrocket as access to better technology is available to more people. Why is it important and what can we do as digital marketers to make the most of it? Microvideo Video is increasingly being watched in mobile devices – this means that video content needs to be shorter so that a) it doesn’t kill your data allowance and b) it can be consumed quickly. This, coupled with Twitter-backed Vine and Facebook-owned Instagram, means that the…
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    Technology & Marketing Law Blog

  • One Is Not Enough, How Many Is Too Many? How Many Countries’ Copyright Laws Should and Actually Do Apply to Copyright Infringements on the Internet? (Guest Blog Post)

    Eric Goldman
    30 Jan 2015 | 9:30 am
    By  Marketa Trimble Photo credit: Copyright world map // ShutterStock By now, activities on the internet should have generated a very large number of cases in which copyright owners claimed simultaneous infringements of their copyrights in multiple countries – claims based on the copyright laws of each of those countries. After all, absent geoblocking of content in certain jurisdictions, internet users have access to content worldwide; if the content infringes some copyright owner’s copyright, the content potentially infringes that copyright everywhere – or at least in a large number…
  • Top 10 Internet Law Developments of 2014 (Forbes Cross-Post)

    Eric Goldman
    30 Jan 2015 | 8:47 am
    Photo credit: “the words Top 10 in a burst of colorful stars” // ShutterStock It’s time for my annual recap of the top Internet Law developments of the year. #10: Copyright Fair Use Tilts To Defense. Larry Lessig has famously said that “fair use in America simply means the right to hire a lawyer to defend your right to create.” While that may still be the case, 2014 was generally a good year for fair use defendants. Some rulings were straightforward, like the cases involving the circulation of an expert witness’ resume and copying a blogger’s posts in…
  • Lawsuit Fails Over Ridesharing Service’s Disclosures To Its Analytics Service–Garcia v. Zimride

    Venkat Balasubramani
    28 Jan 2015 | 10:52 am
    Plaintiff sued Lyft (and others) over privacy violations based on the allegedly improper disclosure of user information by the Zimride service. He alleged that he used the Zimride service, once owned by Lyft and now owned by Enterprise Holdings, and his information made its way to Mixpanel, a third party analytics service. California has a statute on the books that places restrictions on anyone who has access to personal information gathered “for the purpose of assisting private entities in the establishment or implementation of carpooling or ridesharing programs.” Plaintiff alleged…
  • Chicago State University Professors Fight Back Against University’s Efforts To Shut Down Their Blog (Guest Blog Post)

    Eric Goldman
    28 Jan 2015 | 8:36 am
    By Guest Blogger Stephen F. Diamond Earlier this month, two faculty activists at Chicago State University (CSU) prevailed against a motion to dismiss a lawsuit they had filed in federal court against CSU’s President, Vice President of Labor and Legal Affairs and General Counsel. The faculty suit claims the CSU officials violated the faculty members’ free speech rights under the First and Fourteenth Amendments when the officials sent the faculty members a “cease and desist” letter demanding they shut down a blog to which they contribute called “CSU Faculty…
  • Are Takedowns in 48 Hours “Expeditious” Enough?–Square Ring v. UStream

    Eric Goldman
    27 Jan 2015 | 8:52 am
    Unlike boxing matches, I prefer my 512(c) cases to be first-round knockouts (for the defense). Photo credit: Two young boxers facing each other in a match // ShutterStockThis case involves the March 21, 2009 boxing match between Roy Jones Jr. and Omar Sheika, broadcast as a pay-per-view. (Spoiler alert: Jones won a TKO in the 5th round). Anticipating users would live-stream the fight, promoter Square Ring contacted UStream several times beforehand threatening/cajoling/begging them to prevent live-streaming. Getting no love from UStream, Square Ring’s agent then sent three DMCA-complaint…
 
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    LJ Jones's Blog

  • The Value of a Good Story

    LJ Jones
    8 Jan 2015 | 10:39 am
    Can a good story make something more valuable?  Consider diamonds.Man-made, "synthetic" diamond are produced in a lab by either high pressure and heat or a chemical process.  It takes about a week or two.Real diamonds are produced about 100 miles below the Earth's surface over a couple billion years.The truth is, "synthetic" diamonds aren't actually synthetic.  They are in fact real diamonds.  But they have a terrible story and sell for about 30% less than a real diamond and few people buy them.  No future bride wants to show her friends an engagement ring that was…
  • Entrepreneurial Blindness and Bad Origami

    LJ Jones
    19 Dec 2014 | 1:01 pm
    Have you ever watch the show Shark Tank?  Entrepreneurs present their ideas to a panel of successful investors.  Often the ideas appear to have at least some potential.  But occasionally, the ideas are downright awful.  Yet the entrepreneur believes in it with all his heart and "knows it will be successful one day" despite what the experts say.  How is it that the entrepreneur could believe so blindly and so strongly in an idea that everyone else thinks is terrible and will never fly? I know I've done this.Let's turn to behavioral economist Dan Ariely for an…
  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
  • Topher Grace, Seth Green and Mark Hamill kidnap George Lucas.

    LJ Jones
    23 Aug 2013 | 12:10 pm
    Movie Idea. Need Help. The movie takes place at Comicon in San Diego, where George Lucas is the headline attraction/speaker. Upset by StarWars 1,2 and 3, Topher Grace, Seth Green and Mark Hamill kidnap George and attempt to force him to re-edit the 3 movies into one decent movie, destroy the originals and remove all mention of midichlorians from StarWars cannon. In his old age, Mark Hamill thinks he's Darth Sidious. Darth Hamill is the mastermind of the plot and has the entire 501st as his Royal Guard. Not wanting to miss their only chance to meet George Lucas a rag tag bunch of geeks dressed…
  • When I was a kid......

    LJ Jones
    3 May 2012 | 5:49 pm
    When I was a kid........ vital Nintendo knowledge, like how to beat a boss or a cool cheat code, was passed from one kid to another at school. You couldn't look it up on the internet when you got stuck. You just figured it out and it worked pretty well. Up Up Down Down Left Right Left Right B A Select Start..... you kept a tape in your "BOOM Box", ready to hit record when your favorite song came on the radio so that you could savor that song over and over again. Sometimes you waited for days just so you could get the entire song..... you had to rewind and fast forward things. Cassette tapes.
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    shesgotclients.com

  • 5 Easy Steps to Determining Your “X Factor”

    Christine
    28 Jan 2015 | 10:00 pm
    “But there are so many other people out there who do the same thing as me…” Does that sound familiar? Feeling like this is common for entrepreneurs, and it sometimes stops them dead in their tracks. But what about the business owners who’ve set themselves apart and don’t stress about the “competition?” You could say they have that “X Factor,” that certain something that differentiates them from the crowd and allows them to attract the best clients, enjoy the best opportunities, and frankly, have a lot more fun. I’ve recently had my own journey with figuring this out, and…
  • What Cher and WordPress Have in Common

    Christine
    22 Jan 2015 | 10:00 pm
    “This is my final farewell tour. You can verify it with the AARP. I’m never going to come back, I swear.” –Cher A little confession today. I’ve been teaching WordPress for years (5 to be exact). Last year was the last ever time I was gonna teach it. After that, I was finished, done, finito. It was time to make room for other new offerings in the biz. But the protests have been loud and insistent. I know so many people need this info desperately, and they’ve been very vocal about it! So, I’m doing “a Cher” (or “an Ozzie” if you…
  • How to Stay Continually Inspired (Even When Things Get Rough)

    Christine
    21 Jan 2015 | 10:00 pm
    Creating new habits and processes in our lives often does not come naturally to us. There will have to be a gradual shift from what was to what will be. I’m sure you’ve heard the expression, “Dress for the job you want, not the job you have.” This applies to finding inspiration, especially in times where you’re going through a redefining of self: divorce, starting a new business, losing a lot of weight, or moving across the country, for example. When I was first exploring ideas for my own business, those ideas were shot down by some of the people I shared them with. The last thing I…
  • How Having My Hands Read Changed the Course of My Business

    Christine
    14 Jan 2015 | 10:00 pm
    I’m sure like most people, you’ve wondered what exactly you’re here on Earth for. Almost a year ago I had a hand analysis done that confirmed my life purpose and the legacy I want to leave. In the past, I would have been pretty skeptical of something like this! However, so much was confirmed that I couldn’t ignore it. The purpose of the analysis was to discover where my meaning and fulfillment are found and what I am hardwired to do. I don’t know what your feelings about such analyses are, but it was truly motivational to me and pivotal in my pursuing my life’s purpose. The…
  • Save the Date… New Spring Event!

    Christine
    14 Jan 2015 | 9:55 am
    Last Friday I had the honor of filming an episode for my friend Michele Granberg’s TV show! We talked about my new book and what it takes to succeed as an entrepreneur. (Marketing + Mindset baby!) I’m thankful to Michele for the opportunity, and it was also fun to chat about the “inner” stuff that affects all of us when it comes to creating success and happiness in our lives. This is the stuff that really gets me charged up! I could talk about it endlessly. In fact, I am excited to bring more of this front and center this year, as I am absolutely convinced more than…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Mobile Drives Digital, Search is Number One, Twitter Digits

    Ben Brausen
    30 Jan 2015 | 2:45 am
    Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] - In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5% from Q4 2013 to account for more than 40% of total…
  • From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

    Brooke Furry
    29 Jan 2015 | 2:55 am
    You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue. According…
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    James Anderson
    28 Jan 2015 | 2:55 am
    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In doing so, they enlightened readers about locally-sourced food and responsible farming and revealed some key marketing lessons in the process. Most companies would have tossed the letter and missed out on the opportunity to use this kind of storytelling to pick up on…
  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study

    Lee Odden
    27 Jan 2015 | 3:03 am
    Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources. Inspired by the need to scale content marketing performance, a growing number of B2B marketers…
  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
 
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    Content Matters

  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
  • What makes a great product manager?

    Barry Graubart
    2 Jun 2014 | 12:40 pm
    Most roles at technology companies are pretty easy to define. Software engineers write code. QA analysts test to ensure releases meet requirements. DBA’s set up and manage data schemas. Marketers market and sales reps sell. But ask the typical person to define the product manager role and they’ll struggle. Perhaps they’ll say something like “they own the roadmap” or “they define the requirements”, which are certainly true, but that’s only a part of the product management role. Or, they’ll confuse it with project management, which can be a part of the role, but isn’t the…
  • On Loss (of Data)

    Barry Graubart
    2 Jun 2014 | 7:47 am
    There are two kinds of people - those who have lost data and those who will. That was a truism for most of us who grew up in the PC-era. I learned my lessons early in my career and have been religious about regular backups. In the early days, that was tape and CD; today, it's a mix of cloud backup (Mozy), external hard drive and occasionally burning files to DVDs and storing them in a fireproof safe (as a fire or storm can take out your external drive along with your laptop). But, as we move more and more of our lives to the Cloud, backing up your data becomes more challenging.  My Evernote…
  • With Immediacy Comes Great Responsibility

    Barry Graubart
    26 May 2014 | 12:29 pm
    UPDATE (5/26/14): Rap Genius cofounder Mahbod Moghadam has been fired. Community site Rap Genius sets as their mission to annotate the world - or to become the Internet Talmud. That's a lofty goal and perhaps a worthy one, particularly if they expand into poetry, literature, political speeches and more. But it's also a thorny path, as you look to a community to interpret the words of others. Rap Genius co-founder Mahbod Moghadam learned that today when he decided to annotate and publish the "manifesto" of UCSB mass shooter Elliot Rodger.  Defenders of Rap Genius will note that the words…
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    FUEL LINES

  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
  • The Invisible Sale for Ad Agency New Business

    Michael Gass
    21 Jan 2015 | 2:00 pm
    A step-by-step guide to create a painless prospecting system.Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and…
  • People You May Know for Ad Agency New Business

    Michael Gass
    9 Jan 2015 | 1:08 pm
    LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile…
  • Win A Ticket To An Ad Agency New Business Workshop in Orlando

    Michael Gass
    6 Jan 2015 | 10:13 am
    Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. This workshop is designed for agency CEOs and their New Business and Senior Account Management teams.Benefits: You will…
  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
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    Kneale Mann | Leadership

  • Accepted Behavior

    Kneale Mann
    28 Jan 2015 | 1:30 am
    8:13 Tuesday morningGlen is late again for the weekly sales meeting. It’s the third week in a row. He says there’s a lot going on in the morning with day care and school buses and making lunches for the kids and traffic. So the sales manager surveys the team and discovers four other members are dealing with similar issues. She carefully asks the entire team – so to not hinder those who don’t have kids – whether it would help if the meeting was moved to 8:30. Everyone agrees.8:42 Tuesday morning – four weeks laterGlen is late for the third time. What would you do as sales manager?
  • Snow Day Revisited

    Kneale Mann
    26 Jan 2015 | 2:30 am
    As the US East Coast gets slammed with another “storm of the century” we can reflect on two things – leadership and technology. I have a friend whose boss demands she is at her desk every weekday no later than 8:30am and cannot leave the office any earlier than 4:45pm. That may be helpful if you’re working on an assembly line but frankly I think it’s short-sighted.We are connected through email and mobile devices, webinars and virtual teaming technology, and if you look at the forward-thinking companies in the world, people aren't measured by the number of hours they spend warming…
  • Introverts vs. Extroverts

    Kneale Mann
    21 Jan 2015 | 3:00 am
    You may know that there seems to be a growing introvert movement going on at the moment. It’s not that there are more introverts in the world, but they seem to be speaking up for themselves which is a very good thing. There are books and seminars, and workshops and websites on introvert leadership, finding your inner extrovert, dealing with chatty people, navigating the business world in your own quiet way, etc.First, introverts aren't quiet. And they aren't one homogeneous group who share all the same traits. Clearly an extrovert gave them that label! A friend nailed it with one…
  • Inspiration Redefined

    Kneale Mann
    16 Jan 2015 | 5:06 am
    In her 2014 TEDTalk, Stella Young discussed inspiration in a frank, open and funny talk that may make you rethink your perspective.Sadly, Stella passed away suddenly last December. Watch this and let her inspire you, even though she may have claimed it was not her purpose in life.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Stella Young
  • What if?

    Kneale Mann
    13 Jan 2015 | 2:00 am
    Those are two fairly innocuous words put together to make a powerful question. It can lead us to possibilities and doubt, options and concern, but if we can park the negative for a moment and focus on the curious, let's see what happens. As an example, you may be looking at making a career change for a hundred different reasons. It could be financial, the situation, lack of advancement, a bad boss, etc. But you are not as happy as you think you could be if you stayed where you are now.Perspective changesIf you ask the question – what if I get a worse job? – that could keep you where you…
 
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    The Fresh Peel

  • How the Lines Between User Experience and Marketing Have Blurred

    Nick Rojas
    30 Jan 2015 | 6:33 am
    With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the…
  • Graphic Design Marketplaces to find Freelance Work

    Chris Wilson
    26 Dec 2014 | 9:12 am
    There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:   Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your…
  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    AC
    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Facebook Beats Estimates In Q4 With $3.85B Revenue

    Mark Brooks
    29 Jan 2015 | 9:29 am
    TECH CRUNCH - Jan 28 - Facebook now has 1.393B users (890M daily users, 1.19B mobile monthly users), up 3.18% quarter over quarter. The company brought in $0.54 EPS on $3.85B in revenue. Mobile made up 69% of ad revenue compared to 66% last quarter, showing its business is now firmly mobile. by Josh ConstineSee full article at Tech Crunch See all posts on Facebook
  • Chat App Kik Hits 200M Registered Users

    Mark Brooks
    28 Jan 2015 | 12:33 pm
    TECH CRUNCH - Jan 27 - Kik just passed 200M registered users, but CEO and co-founder Ted Livingston played down that milestone, saying that it “doesn’t really matter all that much.” The chat app has raised $70M to date. According to ComScore, Kik ranks second behind Snapchat on active U.S. users. Kik is focusing on America’s young, mobile-first generation. Kik's users aged under 20 are most engaged with its service. by Jon RussellSee full article at Tech Crunch See all posts on Kik
  • Facebook Q4 Earnings Preview: $10B Annual Revenue

    Mark Brooks
    28 Jan 2015 | 12:30 pm
    MASHABLE - Jan 27 - Facebook is expected to post earnings of $0.48 per share on revenue of $3.77B. If Facebook comes anywhere near that estimate, it will top $10B in annual revenue for the first time in its history. by Seth FiegermanSee full article at Mashable See all posts on Facebook
  • Facebook Takes Blame For Service Outages

    Mark Brooks
    28 Jan 2015 | 10:54 am
    REUTERS - Jan 27 - Access to Facebook and its Instagram was blocked around the world for up to an hour on Tuesday, which the company said later was due to an internal fault and not an outside attack. Tinder was also down around the same period, but recovered. A hacker group associated with other recent high-profile attacks on other online services sought to claim responsibility for the outages, but Facebook said the fault was its own. See full article at Recode.net See all posts on FacebookSee all posts on Instagram
  • Facebook Releases Facebook Lite

    Mark Brooks
    26 Jan 2015 | 11:49 pm
    LIFEHACKER - Jan 26 - A super lightweight version of its app directed at developing markets, currently only available officially in Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe. The APK is about 252KB, as opposed to the 27MB. by Eric Ravenscraft See full article at LifeHacker See all posts on Facebook
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    Sydney: Unfiltered.

  • Being the Boss – Day 29: Top 5 vs. Give Zero Fucks

    Sydney
    29 Jan 2015 | 4:23 pm
    It has been one month since my last day as a person who regularly received a paycheck. Holy shit. I’ve written before about how it feels like I’ve been doing this Planet Green Socks thing for forever. 29 days of being the boss, you guys. First things first, let’s talk about all the awesome shit […] The post Being the Boss – Day 29: Top 5 vs. Give Zero Fucks appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 27: Unapologetic.

    Sydney
    27 Jan 2015 | 5:47 pm
    You guys, the #FearlessIn15 challenge is absolutely rocking my world. One of my favorite parts about it is that there are prompts every day, but the leaders are adamant about reminding us that this challenge is for us to get in touch with our badass selves, and therefore, comments of “I’m so behind!” are totally […] The post Being the Boss – Day 27: Unapologetic. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 23: #Fearlessin15 Challenge

    Sydney
    23 Jan 2015 | 3:21 pm
    Here’s the deal, team. Back in August, when Hello Fearless (founded by one of the coolest chicks I know, Sara Davidson) launched their Boss School, I was wanting to join. When I actually started weighing pros and cons in October when the course was getting ready to start, I had just barely scratched the surface […] The post Being the Boss – Day 23: #Fearlessin15 Challenge appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 22: I don’t know where I live.

    Sydney
    22 Jan 2015 | 4:55 pm
    Real talk: this week, it’s been hard to keep up with writing every day. Partially because the internet at the house was 10 kinds of wonky, partially because I was feeling a bit lazy as a result of the shitty internet connection, but mostly because I’m getting the point where I’m coming back into my own, and […] The post Being the Boss – Day 22: I don’t know where I live. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 21: Catching Up.

    Sydney
    21 Jan 2015 | 3:45 pm
    OH MY GOD YOU GUYS I AM SO SORE. It’s almost comical, really. But enough about that. I want to talk about connecting with people, and reconnecting for that matter. How many times have you said “oh, we should catch up!” as a formality, and not really meant it? Or maybe you meant it but […] The post Being the Boss – Day 21: Catching Up. appeared first on Sydney: Unfiltered..
 
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    Jeff Korhan - New Media and Small Business Marketing

  • International Selling: How to Be Ready for The Next Opportunity

    Jeff Korhan
    30 Jan 2015 | 11:09 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 27 of This Old New Business weekly business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you want to learn practical and uncomplicated ways to…
  • Modern Media: How to Build Your Business Reputation

    Jeff Korhan
    19 Jan 2015 | 12:05 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning to tell better stories and how to help our target audience, while of course…
  • Business Communication: How to Build Relationships with Technology

    Jeff Korhan
    13 Jan 2015 | 3:03 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways for using them well. You should also be ready to take notes too because Terry shares…
  • Business Podcasting: How To Start a Podcast

    Jeff Korhan
    3 Jan 2015 | 11:36 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a few of the recommended resources within these notes, but only for products and services that I…
  • Business Podcast: How Every Business Can Benefit from Podcasting

    Jeff Korhan
    27 Dec 2014 | 12:52 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan.  In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 episodes I now understand their enthusiasm. If anything, I would say they undersold the…
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    Social Media University, Global

  • Tweets have more Capitol Clout than Email

    Lee Aase
    6 Jan 2015 | 6:12 pm
    Before I began my career in health care, I worked for 14 years in political and government jobs at the local, state and national level. The last of those was as press secretary for former U.S. Rep. Gil Gutknecht. I had helped Gil set up his first Web site, but when I left in 2000 the Internet hadn’t yet gotten to be a big thing in politics. And social media platforms like Facebook and Twitter were nonexistent. In the post-9/11 era and in the aftermath of the anthrax scare, email took over as the highest impact means for citizens to communicate with their members of Congress. This…
  • Unbroken: Paying it Forward

    Lee Aase
    25 Dec 2014 | 7:22 pm
    I vividly remember reading this post by Scott Johnson on Power Line in Nov. 2010 about Unbroken, Lauren Hillenbrand’s book on the life of Olympic athlete/WW II bombadier/shark fighter/Japanese POW camp survivor Louis Zamperini. As Johnson wrote: Reading Janet Maslin’s review of the book last week, I felt bad not even to have heard of Zamperini previously. But, as Oney and Journal reviewer James Hornfischer point out, Hillenbrand hadn’t heard of him either before she undertook the research for Seabiscuit…Zamperini’s story should be common knowledge, especially while…
  • A PDA for My BFF and Holiday Greetings for You

    Lee Aase
    22 Dec 2014 | 6:09 am
    On December 22, 1984 at 11 a.m. I stood at the front of St. Peter’s Lutheran Church in New Richland, Minnesota with a lump in my throat as the most beautiful vision I can imagine walked down the aisle on the arm of my soon-to-be Father-in-Law. On that day, I married my best friend, and for three decades the Lord has blessed us with a wonderful life together. As we heard on our Wedding Day, He told our first parents, Adam and Eve, to be fruitful and multiply, to fill the earth and subdue it. Since then, Lisa and I have done our part to fulfill that cultural mandate. Here’s what we…
  • Day One in Dubai

    Lee Aase
    9 Nov 2014 | 6:02 pm
    Note: As described in this post, I’m in Dubai as a member of the Global Agenda Council on Social Media for the World Economic Forum. I’ll be sharing some of experiences here on SMUG. I arrived in Dubai about 7:30 p.m. Saturday night, feeling reasonably well-rested after the 14-hour flight from Seattle by way of the North Pole. The service on Emirates Air Boeing 777 was outstanding, as was the seating (or bedding) in Business Class.     So the result was that I was energized for a big day yesterday. The coordinator for our Global Agenda Council on Social Media advised…
  • Off to Dubai!

    Lee Aase
    7 Nov 2014 | 4:09 pm
    I’m writing this from the International Lounge at the airport in Seattle, as I am waiting for the boarding call for my flight to Dubai, in the United Arab Emirates. In September, I was invited and accepted an appointment to a two-year term on the Global Agenda Council on Social Media, which is sponsored by the World Economic Forum. Most of our meetings are by videoconference, but we meet face-to-face once per year in Dubai. The first of these meetings starts Sunday afternoon. I have a lot of reading to do to prepare, and thankfully have a 14-hour flight on Emirates Air in which to do…
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    AreWeConnected.com

  • If you are serious about Guest Posting…

    Mike Mueller
    29 Jan 2015 | 10:06 am
    Guest Posting can be a wonderful way to reach a larger audience. It can also be a scam. Here's yet another way NOT to be a guest poster on any blog. Continue reading → The post If you are serious about Guest Posting… appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • What to do with your old phone

    Mike Mueller
    20 Jan 2015 | 12:21 pm
    When that old computer dies you take it to a certified e-waste recycler for disposal. What do you do with your old phone? Here's a few important thoughts Continue reading → The post What to do with your old phone appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
 
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    The Tyler Hayes

  • #skittle

    27 Jan 2015 | 3:19 pm
    #skittle
  • 🌊 (at Kilauea Lighthouse)

    26 Jan 2015 | 3:47 pm
    🌊 (at Kilauea Lighthouse)
  • thekidshouldseethis: This is Gallium, a silvery metal that...

    26 Jan 2015 | 10:08 am
    thekidshouldseethis: This is Gallium, a silvery metal that looks like Mercury, but is notably different because it’s non-toxic. With a melting point of 29.7646 °C or 85.5763 °F, it will melt (slowly) in your hand. Watch the video.
  • fuck-me-till-the-end: ¤

    26 Jan 2015 | 10:07 am
    fuck-me-till-the-end:
  • "You are 12. You’re at the library looking for some generic young adult fiction novel about a girl..."

    26 Jan 2015 | 10:05 am
    “You are 12. You’re at the library looking for some generic young adult fiction novel about a girl who falls for her best friend. Your dad makes a disgusted face. “This is about lesbians,” he says. The word falls out of his mouth as though it pains him. You check out a different book and cry when you get home, but you aren’t sure why. You learn that this is not a story about you, and if it is, you are disgusting. You are 15. Your relatives are fawning over your cousin’s new boyfriend. “When will you have a boyfriend?” they ask. You shrug. “Maybe she’s one of those…
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    SociableBlog

  • Top 10 New Social Media Apps for 2015

    Elizabeth Victor
    30 Jan 2015 | 9:11 am
    The social media industry is not new anymore, and yet it is still exploding with growth. You don’t have to be an expert to know who the big players are: Facebook, Twitter, Pinterest, and Google Plus. (You could include Instagram but it’s a part of Facebook now). But, there is a lot more to social media than those apps, including some interesting up and coming platforms. So let’s talk about some new social media apps you need to get to know this year. Bubbly Bubbly is a social media network based in voice. Users can create voice messages. They can then edit and add effects before posting…
  • “Whatchu Talkin’ Bout Willis?” – The Importance of Social Media for Small Business

    Brian Sutter
    28 Jan 2015 | 10:45 am
    Prior to social media, businesses used public relations, advertising, and direct mail to create visibility, generate brand loyalty, and build sales. However, many small businesses found these tools included a high price tag. The launch of social media effectively leveled the marketing playing field between small and large businesses because social media is free. According to the State of Small Business Report, 56% of SMBs invest only 3% of their revenue in marketing. That percentage is evidence of the significant gap between what large and small businesses spend. A recent Gartner survey has…
  • Which Apps Are Spying On You?

    Gary Miliefsky
    28 Jan 2015 | 9:15 am
    Is it possible that Smartphone and Tablet apps are spying on you? If so, when would they do it and why? There has been $500 billion dollars in global banking fraud – half of which occurred online – using PCs, laptops, tablets and smartphones. In the USA alone there has been 930 million identity thefts, according to PrivacyRights.org. Do you spend time on your smartphone or tablet reading through your most recent text messages, sending emails and playing some fun games like angry birds, flappy birds, candy crush or others?  Ever fumble for your car keys and use that sleek flashlight app…
  • 6 Ways Teachers Can Harness The Power Of Pinterest

    Sharen Stuart
    26 Jan 2015 | 12:26 pm
    When you think of social media sites, you think about sharing pictures and videos and connecting with friends. But, there is one website that is truly ideal for teachers… and it is called Pinterest. Pinterest allows teachers to do many great things in terms of teaching and learning in a very convenient and fun manner. If you are a teacher, then get ready to explore a new and exciting world of opportunities that Pinterest brings to you. They will enhance your productivity in no time. 1. Pinterest can be Used to Share Assignment Details It’s easy for teachers to create pages with detailed…
  • Using Social Networks as Powerful Advertising Tools

    Ivan Dimitrijevic
    14 Jan 2015 | 7:19 am
    Everyone has an account on any given social network, or two, or three, or all of them, and this is just a way of showing how addicted we are to them. No matter whether we are using them for posting pictures of cute kittens and babies, or if we are using them for some alternative business purposes, social networks are here – and they are going to stay. They present a perfect online gathering place, each of them catering to a different group of people; some are more inclined toward business users, while others are better for the visually inclined. They cater to both genders, all nationalities…
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    adesblog.com

  • Animated Loading Indicator Icons (SVG)

    admin
    7 Jan 2015 | 4:36 pm
    Here is a collection of cool loading indicator icons in SVG format. It’s free and open source.  Download them directly in zipped format here. URL:  http://samherbert.net/svg-loaders/
  • Zapier – Automate the Obvious

    admin
    6 Jan 2015 | 4:00 pm
    If you are a fan of IFTTT, then you will love Zapier too. Zapier is like an advanced version of IFTTT that is primarily targeted on power users and web developers. Below is a recipe of mine that I created, it does the following; when I forward particular email to Zapier email, it creates a new card in my Trello account, in the predefined Dashboard, under the “To-Do” column. Attachments of the email is also passed on to Trello card as attachments. You can also tag particular default users to the newly created card. It just saves tons of time.. Zapier supports tons of platforms…
  • Knowledge vs Experience

    admin
    5 Jan 2015 | 7:23 pm
    Self-explanatory.. source: unknown This is what Steve Jobs said in his popular Commencement Address in 2005 at Stanford University regarding “connecting dots“: ..you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
  • Web Design Trends for 2015

    admin
    4 Jan 2015 | 7:49 pm
    Full screen web design has been around for some time now, it used to be particularly popular in design agency websites, photography sites, web designer portfolios etc. However, it looks like 2015 will be the year for full-screen web design. Here are some of the websites which have implemented full screen design: Storj.io PayPal Google Maps Evernote Pair.com Ted Delicious What other cool full-screen websites you have noticed? Mention them in the comments section.
  • How to Build an MVP Correctly

    admin
    29 Dec 2014 | 2:41 am
    This sums up nicely on how to build a minimum viable product (MVP) correctly. source: author unknown.
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Facebook Beats Estimates In Q4 With $3.85B Revenue

    Mark Brooks
    29 Jan 2015 | 9:29 am
    TECH CRUNCH - Jan 28 - Facebook now has 1.393B users (890M daily users, 1.19B mobile monthly users), up 3.18% quarter over quarter. The company brought in $0.54 EPS on $3.85B in revenue. Mobile made up 69% of ad revenue compared to 66% last quarter, showing its business is now firmly mobile. by Josh ConstineSee full article at Tech Crunch See all posts on Facebook
  • Chat App Kik Hits 200M Registered Users

    Mark Brooks
    28 Jan 2015 | 12:33 pm
    TECH CRUNCH - Jan 27 - Kik just passed 200M registered users, but CEO and co-founder Ted Livingston played down that milestone, saying that it “doesn’t really matter all that much.” The chat app has raised $70M to date. According to ComScore, Kik ranks second behind Snapchat on active U.S. users. Kik is focusing on America’s young, mobile-first generation. Kik's users aged under 20 are most engaged with its service. by Jon RussellSee full article at Tech Crunch See all posts on Kik
  • Facebook Q4 Earnings Preview: $10B Annual Revenue

    Mark Brooks
    28 Jan 2015 | 12:30 pm
    MASHABLE - Jan 27 - Facebook is expected to post earnings of $0.48 per share on revenue of $3.77B. If Facebook comes anywhere near that estimate, it will top $10B in annual revenue for the first time in its history. by Seth FiegermanSee full article at Mashable See all posts on Facebook
  • Facebook Takes Blame For Service Outages

    Mark Brooks
    28 Jan 2015 | 10:54 am
    REUTERS - Jan 27 - Access to Facebook and its Instagram was blocked around the world for up to an hour on Tuesday, which the company said later was due to an internal fault and not an outside attack. Tinder was also down around the same period, but recovered. A hacker group associated with other recent high-profile attacks on other online services sought to claim responsibility for the outages, but Facebook said the fault was its own. See full article at Recode.net See all posts on FacebookSee all posts on Instagram
  • Facebook Releases Facebook Lite

    Mark Brooks
    26 Jan 2015 | 11:49 pm
    LIFEHACKER - Jan 26 - A super lightweight version of its app directed at developing markets, currently only available officially in Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe. The APK is about 252KB, as opposed to the 27MB. by Eric Ravenscraft See full article at LifeHacker See all posts on Facebook
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    prTini

  • Triple Shot: Visual Storytelling Tools

    Heather Whaling
    16 Jan 2015 | 7:07 am
    This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard – Flipboard’s magazines have always been helpful for trend/news monitoring and content discovery. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the…
  • Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Dec 2014 | 6:20 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in 2015 10 Productivity Strategies Backed by Science Facebook Creates ‘Empathy’ Team to Relate to Users What Athletes Can Teach You About Embracing Diversity (client) Hacking The Tweet Stream 10 Productivity Strategies Backed by Science 7 Holiday Season Survival Tips…
  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
  • Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    12 Dec 2014 | 6:17 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  10 PR Stunts That Won 2014 Inside Square’s Winning PR Strategy Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat Land Your Dream Job Through Social Media Savvy (client) Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas Oh, Snap! Instagram Has More Users Than Twitter Three Tips for Improving Twitter Ad Campaigns 10 Pinterest Tips for Smart Brands 14 Recent Changes to Twitter, Facebook and More That Social…
  • Embarrassing, but … a Quick Gender Bias Lesson

    Heather Whaling
    8 Dec 2014 | 6:55 am
    A FATHER and his son are in a car accident. The father is killed and the son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate, because this boy is my son.” This little brain-teaser is the opening line in a New York Times article on gender stereotypes. They report that 40-75% of people can’t figure it out. I read it and easily came to a conclusion: The boy had two fathers. Gay men are becoming parents more quickly, so that’s not really all that far-fetched at all. Then, I read the next paragraph before my own gender bias hit…
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    Tech in Asia

  • Korean entrepreneur went from translating K-Pop tweets to selling language data to Google

    Paul Bischoff
    30 Jan 2015 | 7:30 pm
    We first covered South Korean startup Flitto in September 2013 when it came out of beta at Techcrunch Disrupt. The crowdsourced translation app already had 2 million users under its belt. Today, Flitto CEO Simon Lee tells Tech in Asia the app has grown to 3.7 million users worldwide, about one-tenth of those using the app on a daily basis. On the flipside, Flitto has almost 700,000 translators. Lee says Flitto is onboarding new users at a rate of 10,000 to 20,000 per day. "Right now we are making around US$100,000 a month. It is two times more revenue compared to the revenue three to…
  • Asia’s tech scene is booming. Here comes the consultants.

    Terence Lee
    30 Jan 2015 | 7:00 pm
    Consultants are going to become increasingly relevant in Asia's startup ecosystem.
  • Razmig Hovaghimian, founder of Viki, steps down as CEO, to lead Rakuten’s global video strategy

    David Corbin
    30 Jan 2015 | 6:32 pm
    Looks like Razmig Hovaghimian, the co-founder of the multilingual “video wikipedia” Viki is no longer the CEO of the company. Re/code first reported the news. Speaking with Tech in Asia, Hovaghimian confirms that this is his decision. The change comes just one year and five months after Japan’s Rakuten acquired Viki for a rumored US$200 million. At the time, Viki was partly based in Singapore, making it one of the largest exits ever for a Southeast Asian company. The community was excited and Hovaghimian’s story became an inspiration to many entrepreneurs. According to…
  • Hands-on with Xiaomi’s smart air purifier

    Steven Millward
    30 Jan 2015 | 5:58 pm
    Back in December, Xiaomi added an air purifier to its growing catalog of smart gadgets. It’s controlled by Xiaomi’s Smart Home app, which is available for Android and iOS (so it isn’t tied just to Xiaomi’s phones). I recently bought one Mi Air Purifier to see how it performs. I’m not going to do a full review, which would require a scientific test alongside some other air purifier models, but here’s a quick hands-on. Firstly, why even buy one? In a word: China. While my lake-filled city, Suzhou, is usually pleasant – certainly nothing like Beijing and…
  • Can Master Chief save the Chinese Xbox One? Halo is finally coming to China

    C. Custer
    30 Jan 2015 | 8:59 am
    In the months since the Xbox One’s China launch last fall, the console has had a lot of problems. But by far the most important is that the game console doesn’t really have any good games. It certainly doesn’t have any of those exclusive, flagship titles like Halo that have helped Microsoft sell previous Xbox consoles in other markets. But could there be light at the end of the tunnel on that front? In a public letter to gamers that addresses a number of complaints about the Chinese Xbox One, Microsoft’s Xbox China CEO Xie Enwei offers up a good and rather surprising…
 
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    Room 214

  • Room 214 is Hiring a PPC/SEO Specialist!

    Room 214
    29 Jan 2015 | 3:48 pm
    Room 214 is seeking a talented yet humble individual who is technically minded in digital marketing and excited to produce inspiring work. We are very interested in candidates with a strong background in one of the following disciplines: digital advertising, search engine optimization, email marketing and/or marketing automation. Experience in more than one and previous agency employment are bonuses. The role will include working with your team to manage Room 214 clients’ digital marketing retainers and projects. As a digital agency our services are constantly evolving to support the…
  • Videos + Super Bowl = Likes, Shares & NFL Brand Attention

    Isabel Kieszkowski
    29 Jan 2015 | 1:00 am
    Yes, we cheered on the Denver Broncos last year (a lot of good it did us eh?). And this year, our team almost made it to the big game so we could root for them again. But alas, looks like Room 214 will be rooting for social media during Super Bowl XLIX. Specifically, we’ll be rooting for Facebook video advertisements. This year, Facebook and the NFL have entered a video-sharing partnership that will be sponsored by Verizon Wireless. Facebook features football game highlights, NFL news and even fantasy football statistics in users’ news feeds during games. The clips reach Facebook…
  • Seeking Intern of the Creative Type

    Room 214
    28 Jan 2015 | 8:51 am
    Do you love digital? If you answered yes, please continue reading… We are looking for a fun and creative guy or gal to intern with Room 214’s creative team. You’d support Room 214’s creative content needs by assisting in the production of social media graphics, presentation design assets, simple video editing, and other creative team activities.  Below are some more specifics. You must: Understand basic design fundamentals (color, type, layout) Have a passion for creating visually engaging work and visual storytelling Know how to Google   Key Responsibilities: Collaborate…
  • Social Media Case Study: Elevations Funding the Extraordinary

    Ben Castelli
    28 Jan 2015 | 6:53 am
    Working with a great organization like Elevations Credit Union provides the opportunity to develop campaigns with both online and offline components. With Funding the Extraordinary, Room 214 collaborated with Elevations to develop an integrated digital marketing campaign that included a customized Facebook application, video content and both paid and owned promotion, all culminating in a live event to celebrate the nominees and announce the winners. Funding the Extraordinary was a campaign sparked by the belief that Elevations customers and local community members are ‘way beyond…
  • SEO in 2015: The Importance of Engagement & Chasing the Unknowns

    Scott Shelton
    23 Jan 2015 | 3:29 pm
    What do we know about SEO, about how to improve our rankings and traffic from organic search? We know that links matter, specifically high quality links from authoritative sources. This has been true for as long as SEO has existed as a practice. We know that content is king. Unique, informative and helpful content creates engagement and drives links. We know that certain technical website attributes affect our search results. Site architecture, site speed, meta data, URLs, image optimization – these are all things proven and even acknowledged by Google to have an effect on rankings.
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    BuzzShift.com

  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands ditched that impersonal, mass advertising in favor of…
  • 5 Ways to Invest In Your Brand

    Eddy Badrina
    23 Jan 2015 | 8:47 am
    Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many organizations fail to focus on: their own brand. Originally, a brand was a symbol that differentiated one rancher’s livestock from another. Today, a brand is the sum of the characteristics that make its service or products recognizable. It’s so much more than a logo, and includes everything from the layout of your store to what you talk about (and how you talk about it) on social media. Peter Thiel, in his…
  • 25 Must-Attend Digital Conferences in 2015

    Cameron Gawley
    15 Jan 2015 | 1:42 pm
    Every year, the BuzzShift team reviews all the best digital conferences across the globe. All BuzzShift employees receive a yearly $1,500 conference budget to help them grow in their roles. The reality is, you can learn a lot from these conferences. Not only are you learning from the experts, but these conferences are also a great place to collaborate and build your network. For 2015 we hand-selected a list of the “Must Attend” digital conferences based on overall quality, content, network opportunities, and potential key learnings.  Below is our list of the top 25 conferences…
  • The Big Guide to Social Media Dimensions

    Cameron Gawley
    22 Jan 2014 | 4:00 am
    The appearance of your company’s social media profiles can be just as important as the way your own website looks. Unfortunately, you have much less creative control on the social networks. You can only work within their standard templates and drop in your own images and text. And each network has its own standard sizes, which often adjust depending on the type of screen you view it on; use the wrong image dimensions in your design, and the results can look amateurish at best. To help you design a professional social media presence that will look great on all networks and all devices,…
  • How Microblogging Can Solve Content Creation Gridlock

    Cameron Gawley
    18 Dec 2013 | 4:12 am
    In the triathlon world, there’s a saying that goes, “You can’t win a race during the swim, but you can certainly lose it.” So it goes with a content strategy, and especially a company blog. It’s my opinion that even with all the fanfare around content strategy, creation alone won’t cut it. Innovative marketing, analysis, and design along with informed marketing decisions are the vital organs of a vibrant content marketing strategy. But with that said, if you don’t create content, you’ll flounder quickly among the competition (and you also…
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    Position²

  • View-through Conversions

    Team Position²
    30 Jan 2015 | 7:58 am
    You are as likely to click on a website immediately on seeing a banner ad as much as you would walk immediately into a store on seeing an attractive out-of-home display ad. We are less inclined to stop what we are doing in order to respond to ads, be it online or when we are out in the city. In the world of search marketing, click-through conversion is all that matters. Search, by its very nature, has a pre-qualified audience based on their intent to seek out information. Clicks reign supreme because ‘Clicks’ from search ads connect your brand with a sought after need. On the other hand…
  • Digital Marketing & Behavioral Targeting and much more…| Best of the Week

    Team Position²
    30 Jan 2015 | 5:10 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Digital Marketing & Behavioral Targeting Behavioral targeting is a new frontier that digital marketers are testing and with positive upshot. Customers are delighted when they are given tailored offers. Your advertising spends are more accountable too. Read this blog to find out more. How to Find out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention 7 Content Marketing Tools to Improve Your Productivity 3 Steps to Optimizing Local Paid…
  • The Super Bowl 2015 – Digital Marketers Can’t Get Enough!

    Team Position²
    29 Jan 2015 | 1:52 am
    A record 111 million viewers in 2014 alone, out of which over 50% tune in just to watch the commercials! Now that is manna from heaven for any advertiser worth his salt. A 30-second TV spot is worth a staggering 4 million dollars! Now that we have your undivided attention, let’s get to the issue of how lucrative this Super bowl can be and also let you in on the secret of immensely benefiting from it if you are a digital marketer! The television is the centre of the Super Bowl action. It has been so since a long time and will remain so at least in the very near future. But digital…
  • Digital Marketing & Behavioral Targeting

    Team Position²
    28 Jan 2015 | 4:48 am
    You can’t be limiting your marketing strategies to one or two channels today, not with digital media on board. If the difficulty of marketing to potential customers on this labyrinthine playing field tweaks your pain threshold, then you need to focus on behavioral targeting. It is nothing new. Marketers have used behavioral targeting since analog times to get better ROI. But not necessarily in the digital age. Only 24% of digital marketers actively utilize behavioral targeting techniques, no matter how straight forward those techniques might be. So let’s look at some ways to implement…
  • Responsive Web Design (RWD) – What you should know and much more…| Best of the Week

    Team Position²
    23 Jan 2015 | 4:27 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Responsive Web Design (RWD) – What you should know? Mobile web users are a new class of consumers, albeit a lucrative one. Digital marketers can ill afford to give them a pass. This makes responsive web design highly desirable. Read this blog to find out more. Content Marketing: What to Consider Before You Outsource Seven Conversion Rate Tactics That Increased Sales by $21 Million How to Define, Track, and Optimize PPC AdWords ROI Are Keywords Relevant to SEO in…
 
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    The Next Web

  • Infographic: explore Shutterstock’s 2015 creative trends

    Sarah Maloy
    30 Jan 2015 | 3:43 pm
    Sarah Maloy is Shutterstock’s content marketing manager. She’s also an entertainment writer, social media nerd and chronic binge-watcher. This post was originally published on the Shutterstock blog and has been reprinted with permission.   With more than 47 million images in the Shutterstock collection, we’re able to predict the creative industry’s top trends by looking at what our customers are searching for. And with this year’s annual global-trends infographic, we take things a step further — presenting our data for the first time as an exclusive interactive report exploring…
  • Google Ventures introduces a site and book to help make your startup’s product better in 5 days

    Roberto Baldwin
    30 Jan 2015 | 2:47 pm
    Are you putting together a startup based on a weird idea you had while drinking with friends? Well if you are, you should check out Google Venture’s site about a five-day process for answering “critical business questions through design, prototyping, and testing ideas with customers.” Called the Design Sprint, the site and upcoming book are meant to help new companies really focus on what it is they’re building. The process was used by startups like Next, Blue Bottle Coffee and Foundation Medicine so you know it works. Well at least it worked for those companies. Regardless, it looks…
  • Must-see: ‘The Queen of Code’ gives the lowdown on Grace Hopper, who should be a tech household name

    Jackie Dove
    30 Jan 2015 | 2:38 pm
    Considering the scandalous lack of women entrepreneurs in Silicon Valley, and the debased treatment some receive in the industry, it can be hard to remember that women helped form the backbone of computing when it mattered most. ‘The Queen of Code,’ a brand new 16-minute film from actress Gillian Jacobs, serves up a humorous and inspiring reminder that there is indeed a Mother of Computing. Her name was Grace Hopper: mathematics professor, US Navy Admiral, instrumental in creating the first compiler and the COBOL programming language, popularizing the terms “bug” and…
  • Uber scores well in independent privacy review, but is tightening employee training and data access

    Napier Lopez
    30 Jan 2015 | 12:59 pm
    In case you’ve forgotten, Uber had a terrible PR week last November. One of its executives suggested hiring “opposition researchers” to fight back against negative press, and the company admitted to employees accessing its user data. Uber tried to win back some trust by hiring a private law firm, Hogan Lovells, to review and improve its privacy practices. Today the company is making the results of that internal review public. In short, the firm gave Uber a good score. Hogan Lovells suggests “Uber has dedicated significantly more resources to privacy than we have observed of other…
  • Facebook is improving the News Feed by directly questioning real-life testers

    Napier Lopez
    30 Jan 2015 | 12:29 pm
    The News Feed is probably Facebook’s most important asset, and there’s no doubt the company spends a ton of money researching algorithms to feed you optimal content. But it turns out algorithms may not be enough – sometimes asking real people direct questions yields better results. According to Backchannel, since News Feed’s inception in 2006, Facebook has realized that simply observing reactions to a user’s feed and counting likes and shares does not fully correlate with whether people are enjoying the content they’re fed. A News Feed Project Manager made the analogy of feeding…
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    Jennings Social Media Marketing

  • Social Media Marketing 101: CMO & CEO 2015 Tips & Tactics

    Heather Waugh
    26 Jan 2015 | 6:09 am
    By Valerie Jennings, CEO of JSMM Hi there…are you thinking about giving your social media marketing an overhaul? Think again before you dust off the old playbook from 2014. There are a few things you need to know before you set up your next planning meeting with the marketing department or vendor. For instance, did you know that we really haven’t seen any new products, campaign programs or super cool incentivized sales or promo platforms for social media in a while? Do you know why? Social media has plateaued. Photo by: Jason A Howie / Foter / CC By Let me give you a little historical…
  • JSMM & VBM To Attend Outdoor Retailer Winter Market 2015

    Heather Waugh
    19 Jan 2015 | 7:51 am
    If you like cold weather and extreme outdoor sports, then the 2015 Outdoor Retailer Winter Market is for you. Jennings Social Media Marketing and Viral Bolt Media will be there! We represent many badass extreme sports brands. Bryan Richard, director of digital strategy for VBM, will be heading there this week to meet with companies that want to sell more gear. Photo Credit: Outdoor Retailer This year the Outdoor Retailer Winter Market runs from January 21-24 at the Salt Palace Convention Center in Salt Lake City. The event showcases retailers, manufacturers and professionals in the winter…
  • Jennings Social Media Marketing & Viral Bolt Media Attends Consumer Electronics Show 2015

    Heather Waugh
    9 Jan 2015 | 11:45 am
    The International Consumer Electronics Show takes place in Las Vegas every January and features thousands of electronics and technology creations from companies all over the world. Those companies range from startups to multi-billion dollar companies all competing for eyes and attention to get their products on the market and in the public eye. Jennings Social Media Marketing has documented success in the retail e-commerce and technological marketplace, so it seemed like the perfect place to network, make some new friends and introduce ourselves to potential new clients. Bryan Richard, who…
  • Jennings Social Media Marketing Makes Predictions For ROI And Gaining Traction In 2015

    Heather Waugh
    2 Jan 2015 | 12:24 pm
    Jennings Social Media Marketing has released its predictions for 2015. For the past several years, JSMM has been at the forefront of social media and its CEO, Valerie Jennings, is viewed as an early adopter due to the face she introduced social media tactics to companies well before social media was even spoken about inside corporate boardrooms. JSMM reviewed large volumes of data from a wide range of clients including travel, tourism, technology, automotive, manufacturing and more to reach conclusions about 2015 predictions. Many research and analysis reports were conducted in several key…
  • APT Motovox, Inc. Revs Up A Roaring Testimonial For Jennings Social Media Marketing

    Heather Waugh
    19 Dec 2014 | 11:14 am
    Jennings Social Media Marketing has received a top-tier review from Mike Malina, director of marketing at APT Motovox, Inc. Motovox is a publicly traded company based in Kansas City, Missouri that builds mini bikes, pit bikes, go-karts and scooters from the ground up. In mid-2014, Motovox acquired Motoped, which is a customizable line of bikes, think a mix of a motorcycle, moped and bicycle, that is designed to go where standard motorcycles can’t. When the acquisition occurred, Motovox retained JSMM for social media marketing to help build the company’s brand and online footprint. Malina…
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    Jason Yormark

  • Why “What Women Want In A Man” Lists Are Bullshit

    Jason Yormark
    14 Jan 2015 | 9:00 am
    You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of shit. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women. These lists never have any real thought or actionable direction. Sometimes these lists have claims…
  • 5 Sure Fire Tips That Will Have You Cutting The Cable Cord

    Jason Yormark
    7 Jan 2015 | 9:00 am
    After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be. I figured I would just figure it out over time. Here are 5 things I’ve learned that make it a hell of a lot easier to do. 1. Get a Mohu HD Antenna For only about $40, you can get…
  • Use Whatever Friggin Words You Want!

    Jason Yormark
    18 Dec 2014 | 2:46 pm
    I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words”. The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Here’s the thing…who friggin cares? You want to use the word visionary or innovate? Then use it. Just use it…
  • Are You These 5 Things? Then You’re Hired.

    Jason Yormark
    11 Dec 2014 | 9:00 am
    Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these 5 things are definitely at the top of my list. 1. You can work with anybody. I learned this the…
  • 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

    Jason Yormark
    1 Oct 2014 | 8:00 am
    Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. I love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. There was actually a time where you could practically get everything super cheap and free, Unfortunately those times have changed quite a bit. Vegas is much more touristy. In fact, over the years I’ve seen more…
 
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    Tippingpoint Labs | A content marketing agency

  • Traffic does not matter. Stop counting it.

    Rebecca Garnick Ast
    7 Jan 2015 | 12:18 pm
    It is so easy to get caught up in traffic numbers. We all want to know how many people are visiting our sites and platforms. But what really matters is sales. Traffic is only as relevant as the people you’re attracting. That means visitors who are interested in your product and therefore more likely to engage and purchase. 100 highly engaged visitors are more valuable than 1000 browsing ones.Below is a very true case study that proves how little traffic matters. Quality of Traffic Trumps Quantity of Traffic A few years ago we tried something bold. We recommended to our client that they…
  • In-House Agencies: Techniques for Effective Content Marketing

    Rebecca Garnick Ast
    20 Mar 2013 | 9:20 am
    Nine out of 10 marketing professionals use content marketing. According to Content Marketing Institute, most marketers also plan to increase their content marketing investment within the next 12 months. However, only a third of marketers feel their content marketing efforts are effective, and only 5% of those surveyed by CMI have a content marketing strategy. Therein lies the problem. Is your organization lacking organization when it comes to content marketing? Tippingpoint Labs teaches techniques to help your team become more effective at creating the right strategy and execution plans for…
  • Hearsay: CNN Money with Predictions for Social Networks

    Rebecca Garnick Ast
    14 Jan 2013 | 6:31 am
    Last week, CNNMoney posted an article entitled: 7 social networks to watch in 2013. What struck me about these new networks is they all seemed to answer one of three needs: I need to communicate with a lot of people. I need to make money for my efforts. I need to say/share more. Do we all have a desire now to communicate more freely with strangers in a more verbose manner with the hope of making money from the interactions? Is there an app that could combine all these needs? Come together Many of us, ahem, have played the game “hot or not,” in which we quickly view a photo of a…
  • Hearsay: Great Content Principles for Brands to Follow

    Rebecca Garnick Ast
    8 Jan 2013 | 7:13 am
    I was sent an article, written by Jesse Stanchak, that paraphrases (there’s that word again) Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article, and presumably Monty’s presentation, shares 4 principles about developing a good branded content strategy. I found its simplicity refreshing and its take-aways very similar to the content philosophies we employ at Tippingpoint Labs. 1. “Let fans tell your…
  • Starbucks’ CEO invites us to create content he can amplify

    Rebecca Garnick Ast
    3 Jul 2012 | 2:31 am
    Starbucks’ CEO, Howard Schultz took out a full page ad in the New York Times last Sunday. Except, it didn’t look like an ad. It was actually an open letter to Americans inviting us to “get more involved” this election season. He asked us to stand together, to be #indivisible, this 4th of July. Howard didn’t ask me to donate money. He didn’t invite you to buy one of his charity bracelets (although one’s pictured in the ad.) Howard simply asked us to create content. Schultz writes: On Instagram, post a photo of the America we all need to see. On…
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    Elaine Gantz Wright

  • It’s All INREACH: Marketing Revisited

    elaine gantz wright
    25 Jan 2015 | 11:20 am
    “How odd I can have all this inside me and to you it’s just words.” ― David Foster Wallace, The Pale King I hear nonprofits use the word “outreach” frequently.  We are doing an “outreach.” This can refer to everything from mission-driven programming — to marketing to fundraising.  They may even have an “outreach” department.” And many have even made it a verb. “We are outreaching across the globe.” But this brings to mind a sort of broad, cast-the-net-style effort, as opposed to a more targeted, precise, systematic approach — focused on engagement, conversions…
  • Angels

    elaine gantz wright
    25 Dec 2014 | 9:44 am
    It’s Christmas, again.  So, what have we done?  Seems the years are barreling by more rapidly than ever. Hyperspeed.  With the death of my father this year, the passing of my mother two years ago,  my youngest turning 18, and other major personal epiphanies this year, the reality of time has been a central theme. That’s why I  bought myself a special gift this year — Mary Oliver’s new book of poems — “Blue Horses.” It’s exquisite.  I find the purity and simplicity of Oliver’s intimate observations of nature and everyday wonder so…
  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
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    3net Search Engine Marketing Blog by Social Media Systems

  • Phoenix Valentines Day Flowers

    Lisa Brando
    19 Jan 2015 | 1:52 pm
    Phoenix Valentines Day Flowers Order flowers online with Same Day Delivery from Your Local Phoenix Florist. Fresh flowers hand delivered right to your door 800-411-3588 Cupids Creation $124.95  $84.95 Click Here To View All Flowers Available For Delivery Just type in the delivery zip code – No Need To Call   Your Local Florist – […]
  • Arizona Valentines Day Flowers By Your Local Florist

    Lisa Brando
    19 Jan 2015 | 11:53 am
    Arizona Valentines Day Flowers By Your Local Florist Order flowers online with Same Day Delivery from Your Local Florist. Fresh flowers hand delivered right to your door 800-411-3588 Cupids Creation $124.95  $84.95 Click Here To View All Flowers Available For Delivery Just type in the delivery zip code – No Need To Call   Your […]
  • 2015 Trust Marketing – Transcending Risk In International Business Arbitrage

    Israel Rothman
    15 Jan 2015 | 8:35 am
    Certain opportunities exist because of rapid change.  Changes in technology which become adapted in daily life, transcending geographical boundaries, language boundaries, and, eventually, cultural differences, can change the world. When everyone talking to everyone all over the world for free becomes more and more commonplace, the gigantic arbitrages between prices and availability of commodities and […]
  • 1 Largest Australia Social Network and Facebook Group

    Israel Rothman
    14 Jan 2015 | 3:25 am
    Announcing 1 Largest Australia Social Network and Facebook Group From Australia.com: Multicultural Australia Australian society is made up of people from a rich variety of cultural, ethnic, linguistic and religious backgrounds, and this is a defining feature of modern Australian society. Aboriginal and Torres Strait Islander people have inhabited Australia for tens of thousands of […]
  • 2015 | Global Arbitrage | Work from Home

    Israel Rothman
    8 Jan 2015 | 1:20 pm
    Change takes place gradually.  As it evolves, there are always a few who see things coming ahead of time. These people are not any better or worse than any of you, they simply have a gift from God to see things coming like a freight train ahead of everyone else. Change creates opportunity.  The more […]
 
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    SocialTimes Feed

  • Social Media Jobs: Avion Tequila, Architizer

    Nadine Cheung
    30 Jan 2015 | 5:50 pm
    This week, Avion Tequila is hiring a social media manager, while Architizer needs a social media coordinator. Wellesley College is seeking a social media director, and Newsday Media is looking for a social media moderator. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager Avion Tequila (New York, NY) Social Media Coordinator Architizer (New York, NY) Social Media Director Wellesley College (Wellesley, MA) Social Media Moderator Newsday Media (Melville, NY) Social Media Strategist Market America (Miami Beach, FL) Find more great…
  • Mobile Game Roundup: Radiation Island, LuckyPop and More

    Brandy Shaul
    30 Jan 2015 | 1:50 pm
    This week was a big one for mobile game releases, with 2K releasing a companion game for its upcoming console title, Evolve, and Uken Studios releasing a twist on the traditional card battle genre with its game, Titans. Here’s a look at some of the other new mobile games, which hit app stores this week. Radiation Island ($2.99 on iOS) – In this open-world survival adventure from Atypical Games, players find themselves stranded in an alternate reality, challenged with collecting anything they can to survive. Players will solve the island’s puzzles, and can explore seemingly…
  • 8 Ways to Become a Better Storyteller Through Social Media

    Guest
    30 Jan 2015 | 1:30 pm
    While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers to know your brand. Advertising innovator and iconoclast Howard Gossage said that people do not actually read ads, but rather what would pique their interests. This is very much true today. With the advent of the Digital Age— and the rise of popular sites such as Facebook, Instagram, and Twitter — it was only a matter of how you would be able to capture the interest of your prospective customers. And visual storytelling is one…
  • French President Wants to Hold Social Networks Accountable for Hate Speech

    Kimberlee Morrison
    30 Jan 2015 | 1:00 pm
    Social networks are probably the most powerful communication tools of the modern age. But at what point do they stop being platforms for communication, and become the tools of hatred? And if they do become platforms for the likes of terrorists, are the networks themselves accountable? French President Francois Hollande has proposed legislation that would declare social networks \"accomplices\" if they do not block messages from extremists. President Hollande spoke on this issue on earlier this week saying: [Social networks] can no longer close their eyes if they are considered accomplices of…
  • Facebook Makes It Easier for iOS Game Developers to Add App Events

    David Cohen
    30 Jan 2015 | 12:30 pm
    Facebook announced a move aimed at helping developers of iOS games keep game players engaged, as the social network took steps to make it easier for those developers to add app events to their games. App events allow developers to analyze how users are engaging with their applications and adjust their ad campaigns accordingly. Software engineer Ramkumar Natarajan provided more details in a post on the Facebook developer blog: We’re now making it even easier for iOS developers to implement app events in their apps. With the newest version of the iOS SDK (software-development kit),…
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    Main Feed

  • Top 5 Videos In Viral Friday: A Bad Lip Reading of The NFL

    Paul van Veenendaal
    30 Jan 2015 | 2:43 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Bad Lip Reading: “A Bad Lip Reading of The NFL 2015″ Click here to view the embedded video. This week’s viral number one is for “A Bad Lip Reading of The NFL 2015″. In January 2013 BLR released the first video in the “bad…
  • Facebook Launches A Dedicated Super Bowl 2015 Page

    Laurens Bianchi
    29 Jan 2015 | 7:00 am
    If you want to stay up to date with the latest news on the Super Bowl 2015, Facebook has a new page for you. More than 50 million people joined the conversation on Facebook during the Super Bowl in 2014. This year, Facebook introduces a new Super Bowl experience to give fans one place to connect in real time as they watch the Seattle Seahawks defend their title against the New England Patriots. With the new Super Bowl experience, you can: See posts from your friends and people in your network with Friends and Groups See real-time reactions from people around the world with Live Feed View…
  • Top 5 Videos In Viral Friday: DashCam Confessional

    Paul van Veenendaal
    23 Jan 2015 | 11:56 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Dover Police: “DashCam Confessional (Shake it Off)” Click here to view the embedded video. This week’s viral number one is for internet sensation Master Corporal Jeff Davis of the Dover Police Department with his clip “DashCam Confessional…
  • What Is Facebook’s Impact On Global Economy And Jobs?

    Laurens Bianchi
    22 Jan 2015 | 7:00 am
    A new report by Deloitte analyzes how Facebook’s marketing, platform, and connectivity effects have facilitated growth and jobs around the world. Commissioned by Facebook, the study estimates that the company, with an approximately $8 billion cost base, enabled global economic impact of $227 billion and 4.5 million jobs around the world in 2014. More specifically, Deloitte’s report looks at how Facebook stimulates economic impact by providing: tools for marketers a platform for app developers; and demand for connectivity, meaning data usage and mobile devices. The study is an update to…
  • WhatsApp launches Web Client: Here’s What You Need To Know

    Laurens Bianchi
    22 Jan 2015 | 2:33 am
    WhatsApp in now available for desktop, thanks to a web client that launched for Chrome and Android. With over 700 million users, WhatsApp is one of the largest chat clients in the world, and the app’s growth has fueled rumors concerning the company’s next move. As you may have imagined, this allows you to use your computer to send and receive WhatsApp messages. Last summer we already mentioned why WhatsApp is the new kid on the social block and why you marketers need to imbed the network within your content marketing strategy. The launch of the web client makes our (professional)…
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    Pamorama | Social Media Marketing Blog

  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. 1. Enhance your content to make it shareable High-quality shareable website content should be the foundation of of your…
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing…
  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more…
  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
 
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    Exploring Conversational Media

  • Got goals for content marketing, SEO?

    Jeff Esposito
    20 Jan 2015 | 12:43 pm
  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
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    Social Media B2B

  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
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    {grow}

  • 3 Lessons Spammers Taught Me About Marketing to Strangers

    mars
    29 Jan 2015 | 4:00 am
    By Mars Dorian, {grow} Contributing Columnist I get lots of spam mail. So much, I could open a spam factory, sell it back online, and make a profit. But what do those spam trolls want? They’re usually trying to sell something. They want me to review/share/buy whatever they cram into my inbox without building a relationship with me first. I condemned that behavior until I started doing it myself. Um, say what? I’ve recently launched a sci-fi book. And in order to make sales, you need good reviews. And to get reviews, people have to read your book. Sounds simple, unless you’re a…
  • Under-used social media platforms (and more)

    Mark
    28 Jan 2015 | 4:00 am
    In the latest edition of The Marketing Companion podcast, Tom Webster and I climb all over today’s hottest marketing topics. Here’s a sampling of our latest audio adventure: Tom amazes Mark with his knowledge of the Seven Dwarves. Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Under-used social media platforms — Mark tried an experiment that increased his page views by more than 10X. Would it work for you? What platform seems to be attracting more thought leaders than any other? Clever ways to use a new…
  • Four ways augmented reality will be coming to your workplace soon

    Mark
    27 Jan 2015 | 4:00 am
    Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. But I wanted to provide some good news — a report from the field that augmented reality and wearable technology is still moving ahead at a breakneck pace, although in places far away from retail stores and the Consumer Electronics show. For the past year, I have been working on a research project for the US Air Force examining best practices on technology applications to labor-intensive manufacturing processes. This is a…
  • Why you don’t want to be Chris Brogan

    Mark
    26 Jan 2015 | 3:00 am
      I have been mentoring a bright young guy trying to start a marketing business. I just received this note from him: I’m still full of questions about this whole marketing business thing. I think I am setting the bar too high for myself and failing.  I’m comparing myself to friends like you and Jay Baer and not seeing the same results.  I am trying to lower the goal, but when I am surrounded by what you guys do I don’t really know what that goal is.   Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business…
  • What’s Your Content Cadence?

    Brooke Ballard
    22 Jan 2015 | 3:00 am
    By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous. Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. So as I sharpened my storytelling skills, I started to think…
 
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    360i Digital Agency Blog

  • Facebook Tests Beacon Tech with Launch of New Place Tips Feature

    Orli LeWinter
    30 Jan 2015 | 1:18 pm
    Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived from locations’ Facebook pages above the newsfeed in a users’ smartphone browser. Facebook is currently testing Place Tips beacons in pilot locations in New York City, including the Dominique Ansel Bakery, the…
  • Update: Twitter Rolls Out New Features

    Danielle Johnsen Karr
    29 Jan 2015 | 12:18 pm
    Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video feature. Check out my Twitter video #Oscar exclusive! I gots me a scoop! pic.twitter.com/SGQ3oJHDqZ — Neil Patrick Harris (@ActuallyNPH) January 27, 2015 Twitter Officially Launches Mobile Video  Twitter has been working…
  • 360i is Top 3 on Ad Age A-List for 3rd Straight Year

    360i
    26 Jan 2015 | 5:08 am
    360i has been named among the top three agencies on Advertising Age’s Agency A-Listfor the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led marketing and digital-centric agencies are becoming the modern state of the art.”  The coverage also recognizes how 360i has diversified our work and clients, including “work as far-reaching as in-store branding, cross-platform media buying and…
  • [REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

    360i
    23 Jan 2015 | 11:24 am
    Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the potential to buy inventory at attractive prices is fueling a growing problem that is predicted to cost the industry more than $6.3 billion globally next year, according to a new study from the…
  • Rethink Retail Marketing: Connecting Through Mobile

    David Mataranglo
    22 Jan 2015 | 1:36 pm
    This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and focus their marketing efforts, we are sharing five ways for retailers to expand their…
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    Mindjumpers

  • Content Creation – From Quantity to Quality

    Christine Dissing
    21 Jan 2015 | 6:51 am
    Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented on a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users.   It’s all about being relevant and relatable As we now write…
  • Marketing Predictions for 2015

    Christine Dissing
    14 Jan 2015 | 6:16 am
        The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites:     • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Sarah Mitchell Head of Content Stategy at Lush Digital Media   • We will see a shift from discoverability-oriented content…
  • Trends in 2015: Ready for The Next Big Thing?

    Christine Dissing
    9 Jan 2015 | 3:12 am
    When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to a local context – the majority however are still lacking behind.     Social is Local An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. But having multilingual employees in…
  • Case Study: The Local Stories Project

    mindjumpers
    17 Dec 2014 | 7:08 am
      Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement.   The Case  In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location. This allows for the…
  • The Importance of Localized Branded Content on Social Media

    mindjumpers
    12 Dec 2014 | 6:04 am
    The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding. It takes a Community Manager who grew up in the given location and is based there. Only then it will be possible to create authentic branded content that works for a local market,…
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    The Next Web » Social Media

  • Snapchat is premiering its own Web series tomorrow

    Roberto Baldwin
    30 Jan 2015 | 11:33 am
    When you think Snapchat, you think original Web series from the children of established Hollywood executives. No wait, you don’t. That doesn’t matter, because The Hollywood Reporter reports that the app that brought you embarrassing photos of your friends is launching a Web series helmed by Sasha Spielberg and Emily Goldwyn, daughters of director, producer Steven Spielberg and producer John Goldwyn. The weekly show — titled Literally Can’t Even — will be written and star Goldwyn and Spielberg as themselves. Each episode will last approximately five minutes and will disappear after…
  • On Snapchat’s not-so-social bet on content

    Nick Cicero
    30 Jan 2015 | 11:10 am
    Nick is the founder and CEO of Delmondo and Content Marketing Manager at Percolate. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. He put the first Instagram Video on TV for Oprah and is a frequent speaker and writer. This week Snapchat announced its newest feature – and one of the biggest updates to its platform yet – with the launch of Discover. It’s getting a ton of press because Snapchat is one of the most exciting platforms today. Publishers, marketers and consumers are interested because…
  • This is how easy it can be to get people’s medical information and credit card number

    Mic Wright
    29 Jan 2015 | 1:39 am
    Pedestrians entering the Nassau Street entrance at Trinity College, Dublin on Tuesday evening were greeted with a giant projection of a QR code, like a terribly geeky Bat signal. It was also displayed elsewhere around the university campus. There was no explanation of what the QR code did but over 100 people scanned it out of curiosity and were led through a series of pages requesting different types of personal data. 90 percent offered up their name and gender but the most worrying part is that 27 percent entered details of medical conditions and their credit card number. Luckily, the……
  • Twitter’s Group DMs are the Internet’s best new secret meeting place

    Roberto Baldwin
    28 Jan 2015 | 3:05 pm
    Yesterday Twitter unleashed its long-awaited group DM feature. You can finally have private multi-person conversations on Twitter. While many of those discussions will be quick one-off chats about various subjects, like where to meet for lunch or which sports team will win Super Bowl (go sports team!), the new feature opens up a new way for Twitter users to interact without having to sign up for another social network or actually be friends on Facebook. I’d like to start a group DM. Ladies only. Inquire within. — Selena Larson (@selenalarson) January 28, 2015 Groups like the one started…
  • Secret messaging app, Wickr launches secure photo sharing that works with Facebook

    Roberto Baldwin
    27 Jan 2015 | 6:00 am
    It’s fun to share secret photos with friends. It’s funner to do it in plain sight. Super-secret messaging service Wickr just launched a new way to share secure photos within its app and with friends via Facebook right in your timeline. The Wickr Timed Feed (WTF) feature is available for iOS devices and shares photos for 24 hours before they self-destruct. While sharing within an app that’s already secure doesn’t seem that exciting, sharing those photos on your public Facebook timeline is an entirely different beast. Wickr uses steganography (the act of hiding a message in plain…
 
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    Courtney Engle Robertson

  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    Follow my blog with Bloglovin WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
    WordPress 4.0 will be released this week. While there are no drastic changes to come, lots of great tweaks have been made.  WordPress 2.9 -> 3.0 was a big change, but 3.9.2 -> 4.0 is “business as usual”, in that good changes have been made without overhauling nearly everything.  Take a look at what new features you can expect: Insert Media from URL Preview While we have had “insert media from URL” since 3.9, the ability to preview media inserted this way was lacking.  We now can see the preview in the media uploader, as well as in the post editor: Media…
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    While attending WordCamp NYC, I’ll keep my notes here. The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
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    The Social Workplace

  • Is Your Social Brand the Authentic You?

    Elizabeth
    27 Jan 2015 | 11:43 am
    Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others. Social branding: Building a brand on social media. Social media offers an affordable way to build your brand online, engage more people and easily interact with potential and existing customers and/or employers.
  • “Learn, Plan and Do” your way to a Social Intranet

    Elizabeth
    20 Nov 2014 | 3:36 pm
    The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet. Social Intranet (sō’shəl) • (ĭn’trə-nĕt’)An intranet that utilizes social technologies to enhance the every day…
  • Is Email Dead for Employees?

    Elizabeth
    14 Nov 2014 | 8:03 am
    With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the…
  • The Future of Internal Communications [#infographic]

    Elizabeth
    11 Nov 2014 | 8:38 am
    Guest post by: Newsweaver Internal Communications, Danielle Gibbons “In a world where digital technology can both help and hinder employee interactions, there’s an intrinsic need to address how to ensure excellence from our managers. When companies get manager communication right, it can be a source of competitive advantage.” — Luke Dodd, Melcrum Internal communications (IC) radically improves, controls and measures the way employers communicate with employees and stakeholders, helping to drive positive employee behaviour and increase engagement with influencers. The…
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    CompuKol Connection » Blog

  • How to Pitch Your Unusual Product or Service

    Carolyn Cohn
    29 Jan 2015 | 2:00 am
    When it comes to promoting (and eventually selling) your product or service, you must understand that you need a story in order to establish a human connection. If the product and/or service that you are trying to sell is unusual or complex, you will really need to have an approach that is buttoned down.  Taking the right approach Unfortunately, when it comes to selling your products and/or services, if what you are selling is unusual, you will need to establish a connection with your potential or existing client that compels that person to buy from you. In short, you need to make the…
  • Make Your Blogging a Raging Success

    Carolyn Cohn
    26 Jan 2015 | 2:00 am
    You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated. What are the implications of so many blogs? How does such a number of blogs online affect you and how does it affect everyone else? There are two sides to that issue. First of all, a huge number of blogs means that a large amount of information is available to you (literally at your fingertips). However, you should be aware of the fact that you are not safe in assuming that all of…
  • Optimizing YouTube for Your Business

    Michael Cohn
    22 Jan 2015 | 2:00 am
    There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual. Why YouTube? You may not be aware that YouTube is an extraordinarily popular social media channel and billions of people go to the YouTube website regularly (around the world). Of course, it is understood that making a video comes with its own set of challenges.
  • Combining Forces: How Marketing and PR Can Work Together

    Megan Ritter
    19 Jan 2015 | 2:00 am
    In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting too. Due to advances in the fields of technology and communication, it’s not surprising that roles in areas that rely heavily on B2B and B2C communication have shifted and grown as a result. Marketing and public relations are two…
  • Making People Like You

    Michael Cohn
    15 Jan 2015 | 2:00 am
    When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the other person. Your “likeability” factor In life and in business, people will not be willing to interact with you if they don’t find you pleasant to deal with. That is not to say that you need to be best friends; however, you do need to establish a compatibility with each other that will allow…
 
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    all the news that's fit to blog, tweet & post

  • Change is Good, Especially When It Comes to Social Media

    Debbie Hemley
    27 Jan 2015 | 4:42 am
    Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways to tell a story, new ways to format information. Recently the Boston Globe, changed the format of my favorite section–the G section. I’ve seen this section go through several iterations during the time I’ve lived in Boston. The first few days I might feel like, “whoa, what happened here?” But within a short time I…
  • Lessons Learned from Brands on Social Media

    Debbie Hemley
    24 Dec 2014 | 4:48 am
    26 Ways Brands Succeed with Social Media Marketing was published today on Social Media Examiner. As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin.  I needed to narrow my approach and find a way to identify brands who were indeed, successful. I reached out to Ryan Hatoum (@ryanhatoum), US PR Manager at Socialbakers, who graciously agreed to provide me with data (e.g. # of updates, # responses, # of new followers, etc.) about the 30 top brands on Twitter, Facebook and YouTube.  And since the information…
  • Social Media Work-Out

    Debbie Hemley
    25 Nov 2014 | 3:52 am
    Today I have a new article, 26 Ways to Strengthen Your Social Media Marketing, published on Social Media Examiner.  Whether you’re new to social media or were an early adopter, the piece focuses on ways you can strengthen your overall presence and add more vitality. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by! While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.
  • The Power of Infographics

    Debbie Hemley
    24 Nov 2014 | 11:04 am
    There are infographics and then there are infographics; so rich with data, and visual interest that they quickly cross over an invisible line and become beautiful works of art. Infographic fans will surely delight in The Best American Infographics 2014 edited by Gareth Cook. The book is divided into three sections, You, Us and the Material World. And, technically a forth section entitled Interactive, where you can see screenshots of ten infographics and then navigate to the URLs provided in the text e.g. Transit Map, NYC, Block by Block, Brooklyn’s Past and Present. Why the growing interest…
  • Content That Delights, Teaches & Reminds

    Debbie Hemley
    21 Nov 2014 | 9:12 am
    In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for personal reasons—“nobody wakes up in the morning, looks at their phone and says, ‘Gee, I wonder what some big brand is doing today on Facebook.’’’ As an exercise I’ve been trying to stop and notice when content truly delights me in some way, teaches me something I didn’t know, reminds me of something maybe I needed to be reminded of.
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    » Blog

  • How your brand can win the 2015 Super Bowl

    Morgan Jones
    27 Jan 2015 | 10:46 am
    In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on .
  • Influencer Marketing – Part 2

    Ian Western
    22 Jan 2015 | 9:27 am
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on .
  • Influencer Marketing – Part 1

    Ian Western
    20 Jan 2015 | 6:23 am
    Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on .
  • Snapchat Marketing & Advertising Demystified

    Morgan Jones
    13 Jan 2015 | 7:15 am
    What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on .
  • Revamp Your Email Marketing

    Ian Western
    9 Jan 2015 | 7:22 am
    Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies.The post Revamp Your Email Marketing appeared first on .
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    Pushing Social

  • Episode #30: How To Win The Battle For Attention with Ryan Hanley

    Stan
    29 Jan 2015 | 5:00 am
    We enjoyed our conversation with guest Ryan Hanley, Mr. Content Warfare himself.  You'll love Ryan's straightforward and practical approach to getting noticed online.
  • Why Blogging Isn’t Good Enough

    Stan
    28 Jan 2015 | 8:41 am
    Blog posts aren’t getting it done.  Anyone can blog and almost everybody does.  Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.
  • How To Help Your Struggling Content Marketing Leader

    Stan
    22 Jan 2015 | 9:00 am
    Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content.  This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
  • What The Dover Police and Maroon V Can Teach You About Viral Content

    Stan
    21 Jan 2015 | 11:28 am
    Have you ever wondered what it would be like to produce blog post or video that went viral? Today, I'm looking at two viral videos that got me thinking about the formula for viral content. We'll review 4 principles to get us started...
  • How to Get Better Results From Your Content

    Stan
    15 Jan 2015 | 8:30 am
    The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
 
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    solar news HubSpot

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
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    33 Charts

  • Doximity Unveils Physician Salaries

    DrV
    28 Jan 2015 | 4:17 pm
    Yesterday Doximity announced the launch of Career Navigator – the first doctor-driven, grassroots look at physician compensation trends. Some 18,000 verified practicing physicians began sharing anonymous compensation data over the past four months. The resulting interactive map is available free to any US physician through Doximity and includes compensation trends for 48 specialties down to the county level updated in real-time. It’s crazy fascinating.  I could spend hours gliding the cursor over the US map to see who’s got what where.  In fact, I’ve given up staring at…
  • Social Media Has Been Introduced to Physicians

    DrV
    24 Jan 2015 | 6:50 am
    There’s a national organization that I’ve done some work with.  And for the past few years I have run social media sessions at their annual meeting.  Social Media 101 and other programs with non-threatening names intended to draw in frightened doctors. This year I suggested that the days of the new thing have passed. At some point we must go beyond the introduction and  into application.  The leadership of physician organizations need to begin to pay attention to the adopters and what they can do to move the needle.  Repeatedly pitching the terminally skeptical doesn’t work.
  • Weekend Medicine

    DrV
    20 Jan 2015 | 8:50 am
    It’s remarkable that hospitals still keep weekend schedules.  On the weekend, things stop.  They don’t stop, but they really do.  ORs operate with emergency staffing.  Routine diagnostic imaging is held until Monday morning. Weekend schedules are a throwback to a time when the tempo of health care was set by the doctor’s rounds and the hands of a clock.  The doctor was out, then he came in.  He’s off for the weekend; she’s covering.  It’s after 5. Weekend medicine is as much a mindset as it is a model of care at an analog pace. As medicine is consumed by technology and…
  • 33 Shorts | January 16, 2014

    DrV
    16 Jan 2015 | 3:27 pm
    A few interesting things from the stream this week: Ignorant teens Most of us were smug enough to believe that we understood teens and their social media after reading this Medium post-gone-viral. danah boyd’s brilliant take shows that teens know themselves no better than we do.  As the father of a 16-year-old, I concur. Pharmacy medicine The short-term solution of a quick visit hasn’t caught up to the reality of providing for the sick.  While mainstream medical offices can learn from retail, I suspect we’ll find that fast-food medicine always tastes best on the way down.  Why…
  • 33 Shorts | January 12, 2015

    DrV
    12 Jan 2015 | 11:45 am
    A few noteworthy things: Board stiff Doctors are sick and tired of jumping hoops. Organized medicine’s latest mandate is maintenance of certification, or MOC. Consisting of an assortment of oddly creative quality and patient-safety exercises, it seems MOC’s biggest win has been the initiation of a conversation about what makes a doctor qualified.  In a bold move of medical disobedience, The National Board of Physicians and Surgeons has been born. Angry public physicians Counted among the angry internists is Wes Fisher, long-time blogger and public physician, who recently published a…
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    Wave: "tracking how people and brands use social media"

  • Why outdated attitudes towards online sales are holding many brands back

    Ed Bristow
    30 Jan 2015 | 7:53 am
    Traditionalist attitudes towards third party e-retailers are causing many brands fall behind their competitors. By failing to actively monitor and police e-retailers, companies are allowing third party sites to present their brands and products poorly and make vital mistakes when listing products. Last we week we showed the steps brands need to take to drive improvements in their channel partner eCommerce strategy, with the first step being to ensure traditionalists understand how important ensuring high quality brand and product presentation is and how it can have a direct positive impact on…
  • With Super Bowl 2015 approaching, we investigate which advertising strategies worked best for movie studios last year

    Owen Scarr
    22 Jan 2015 | 4:35 am
    With a U.S audience of up to 110 million, the Super Bowl is the key date in every movie marketing calendar. However a prime spot can cost up to $4 million, is paying big worth it? What strategies can studios employ to promote their films? We take a look at last year to find out. Super Bowl week marketing The weekly lead-up to game day is filled with teasers and official releases Tie-in commercials Muppets Most Wanted sucessfully debuted a tie-in commercial for the Toyota Highlander. This was the most engaging pre-game movie content, gaining nearly 7M views Super Bowl Spot Teasers Captain…
  • How brands allow e-retailers to lose them sales

    Ed Bristow
    20 Jan 2015 | 8:58 am
    Selling on third party sites is now commonplace, however, actively improving how a brand is presented to consumers has only recently become an important focus for many. By understanding the steps that brands must take to maximise sales on e-retailers, you can plan exactly what you need to do to boost sales and differentiate yourselves. Brands vary in how they currently approach third party eCommerce. Some businesses are already pro-actively rolling out strategies to ensure their brands and products look their best on e-retailers. However, others do not even know where or how their products…
  • What automotive content generates the most views on YouTube?

    Dan Cotton
    6 Nov 2014 | 2:09 am
    Automotive brands should ensure they upload their TV adverts on YouTube, as these attract the most of views of all automotive content. Adverts drive six times more views than the next most viewed video type – lifestyle videos. Adverts also tend to have a long lifespan, meaning they can give brands continued exposure. In contrast, event-based content amasses views more quickly, indicating that these videos should be uploaded immediately to capture consumer interest in the moment. WaveMetrix has analysed over 600 videos from a variety of automotive channels to understand what content…
  • Mining online consumer purchase narratives can uncover and demystify the consumer purchase journey

    Jason Hardman
    22 Oct 2014 | 5:00 pm
    There are millions of comprehensive accounts online written by consumers detailing their purchase journeys, from why they started looking for a new product/service, up to what led them to their final purchase decision. By mining these accounts, brands can gain a detailed picture of the different steps in the consumer purchase journey. This is vital information: by understanding the purchase journey, brands can align their marketing with the process to maximise their chances of selling. The importance of understanding the consumer purchase journey is well understood. However, building up a…
 
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    Social-Media

  • TDA Group Content Happy Hour: More ways to improve your game plan

    Paul Gustafson
    30 Jan 2015 | 11:13 am
    Sports not your thing? You’re in luck. This week’s Super Bowl–themed TDA Content Happy Hour is stacked with information you can use to steer office football talk toward ways to improve your marketing game plan. You’ll find articles your team can use to run up your social media score, information about how your competitors are trying to get better field position with more marketing budget, and a visual marketing lesson found in the history of two NFL team logos. Don’t try too hard to please Twitter—and other lessons from The New York Times’ social media desk By Michael Roston at…
  • My New Hire Checklist For Busy Entrepreneurs

    Natalie MacNeil
    28 Jan 2015 | 3:00 am
    Today I want to talk about a crazy-exciting, but sometimes really challenging, time for your business… It’s that moment when you decide to hire a new team member. (Yay!) (And if you think you’re not there yet, I’d encourage you to reconsider. To grow your business, you need at least one person while you work on bigger-picture ideas.) Whether it’s the 1st or 15th person you’ve hired, though, it can be tough to bring a fresh face on board if you don’t have a new hire checklist or system in place for doing this. Honestly, I’ve heard from a…
  • How To Tame Guilt And Embrace Your Growth

    Natalie MacNeil
    21 Jan 2015 | 7:53 am
    Today I want to shift gears a little bit, and talk about something I really, really dislike, something that’s been making me feel a little bit uncomfortable lately… This guilt comes in sooo many forms: not being able to go for coffee and lunches with everyone who asks, not being able to reply personally to every “Hello!” and “Can I get some advice?” note that lands in my inbox. It might sound silly – but it’s something I genuinely struggle with as She Takes On the World, my workload, and my team continues to grow. At this point it would be…
  • How To Create Your Launch Calendar

    Natalie MacNeil
    19 Jan 2015 | 8:19 am
    In of my 2-part series on successful launch planning, we discussed . In this installment, I am going to take you through the different types of launch frameworks, when to use them, and how to create your launch calendar. So what are your main options when it comes to planning your launch calendar? Typical launch frameworks: Once a year (annual) — One very big pre-launch and launch process with enrollment once-a-year only. The benefits of this framework are high urgency and exclusivity. However, this approach is not so great when you are starting out and your reach is limited. This…
  • TDA Group Content Happy Hour: Standing out from the crowd

    Paul Gustafson
    16 Jan 2015 | 11:18 am
    Differentiation makes all the difference in tech marketing. See how you can shine a light on your offerings in this week’s content marketing digest. We’ve illuminated the way to stories covering effective social media outreach and best practices for improving the impact of visual content. Plus, you’ll discover how to draw attention to the benefits of your solutions, and get a primer on Google Analytics to dim the allure of your competition and brighten your prospects. The 5 Pillars of Successful Content Marketing By Steven Macdonald at Content Marketing Institute Getting content noticed…
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    David Meerman Scott - Web Ink Now

  • Big Birge Plumbing Co. Grows Business in a Competitive Market

    David Meerman Scott
    27 Jan 2015 | 7:39 am
    Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow. While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”
  • How Content Influences the Buying Process and Grows Business

    David Meerman Scott
    20 Jan 2015 | 7:29 am
    Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?
  • #DawnWall and the Fear of Real Time Media

    David Meerman Scott
    15 Jan 2015 | 6:21 am
    Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 
  • 8 Ways to Ruin Your Chance of Making a Sale [Infographic]

    David Meerman Scott
    14 Jan 2015 | 11:52 am
    Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
  • New Rules of Sales on MSNBC Your Business

    David Meerman Scott
    7 Jan 2015 | 1:01 pm
    Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg.  MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. I always love to appear on this show!
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    We Are Social

  • Who’s winning? The UK’s Social Election

    Paul Greenwood
    30 Jan 2015 | 3:01 am
    The UK’s general elections used to be a reasonably predictable affair. Historically, there were a number of things that always seemed to hold true: No incumbent Government ever increases their share of vote No opposition party ever wins an election without leading in economy and leadership polling (Labour is currently behind on both) Scotland is a Labour stronghold; the South East a Conservative one But this year, we’re facing new factors we’ve never had to deal with before. The incumbent is the first peacetime coalition and we’re at an all time low of party membership; not to…
  • Smaller Networks Boom as Facebook Dips

    Jason Mander
    29 Jan 2015 | 8:04 am
    GlobalWebIndex’s latest figures show the major social networking winners and losers from 2014 – with Pinterest, Tumblr and Instagram growing the fastest as Facebook saw declines in all age groups and regions. Jason Mander, Head of Trends at GWI, exclusively talks us through some of the key trends and findings from the new GWI Social report. 2014 was the year of the smaller networks; while Facebook saw a small drop in active usage and the other big players (Twitter, YouTube and Google+) all recorded relatively gentle increases, it was the younger, tier-two networks like Pinterest (+97%),…
  • Video Killed the Video Star

    Stefano Maggi
    28 Jan 2015 | 8:11 am
    Until a few years ago, the way marketing thought about video revolved around a very basic concept: the TV advert. This approach meant that a disproportionate amount of strategic, creative and production effort went into the creation of a single piece of content. Although it was adaptable to several formats, could be watched on several channels and inspire related content, the TV spot was a single, isolated element. Today’s reality is very different. In the past brands’ stories could be told through one, or perhaps a few, TV ads. Today, they need to be part of a conversation,…
  • The ‘New Social’: How Brands Must Change

    Simon Kemp
    27 Jan 2015 | 8:22 am
    I joined Rishaad Salamat on Bloomberg TV last week to discuss how brands need to change the way they approach social media in light of the changes we highlighted in our new Digital, Social & Mobile Worldwide in 2015 report. As you’ll see from the video of our chat above, the most valuable findings to come out of this report are not the staggering numbers, nor the impressive, growth of all things digital; much as these things are important, it’s the change in the ways that people are using digital connectivity, and why they’re using it, that has the greatest significance…
  • We Are Social’s Monday Mashup #246

    Nick Mulligan
    26 Jan 2015 | 9:32 am
    WeChat is testing ads WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’. WhatsApp for web browsers Want to chat to your mates at work, but can’t get away with using your phone? No, no, me neither. Anyway, say that you did, you can now access WhatsApp through a web client. Just scan a QR code using your phone and you use the messaging app on…
 
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    tcapushnpull.com

  • 7 Ways to Scale Your Content Marketing

    dcyphers
    28 Jan 2015 | 12:15 pm
    via: www.valuablecontent.co.uk So you’ve decided that content marketing is a serious to do list item for 2015, but it’s a bit daunting to get started. Well you’re in luck. Here’s everything you need to know on how content marketing is maturing and the ways that marketers can embrace it. Not that long ago, clients were wary of “content marketing.” Could we really attract audiences and build relationships by sharing information (copy, photos, videos) that was relevant and interesting but not directly selling products and services?  Brands large and small have proven that a…
  • Hell, now everyone can take a bathroom break.

    Anna Forbes
    23 Jan 2015 | 1:54 pm
    This week, Twitter introduced its new Recap feature “While You Were Away…” In a nutshell, the new function provides users with a snapshot of some of the Tweets they may have missed. We’ve only had 2 days to experience the new feature, so the jury is still out, but here are some of our initial reactions to the Tweet Recap. via https://blog.twitter.com/2015/while-you-were-away-0 We can take bathroom breaks again! The recap function is pretty comforting. While we might love the idea of sitting on Twitter watching the flood of Tweets go by, it’s just impossible to catch…
  • Following Facebook’s 20% Rule

    Anna Forbes
    16 Jan 2015 | 6:30 am
    As we now know, Facebook advertising is essential for maximum impressions and engagement. We have spent the last year tweaking our strategies and ad budgets to accommodate paid posts. But, one of the biggest challenges we have faced in Facebook advertising has to be the 20% text rule. Facebook has a rule that no image with 20% or more text can be promoted. The idea behind this is to deter brands from making obvious advertisements and paying to post them in people’s news feeds. I gotta say, in theory I think this is a great rule. As a consumer, I  don’t want to be bombarded with obvious…
  • 2015 Social Media Resolutions

    Sarah Irish
    30 Dec 2014 | 7:27 am
    VIA:http://bit.ly/1uZvGTe Well, it is that time of year again. Everyone makes resolutions (and then quits them on January 17th – National Ditch Your Resolutions Day). This year, I have decided to make some digital and social media resolutions that I can actually follow through on! Disconnect: This might seem counterintuitive but I truly believe the more connected we are, the less we appreciate things both on and offline. I resolve to disconnect from my phone and the internet at least once a day so that I can fully appreciate everything that is happening around me. Post Meaningful Images:…
  • Is storytelling bringing Podcasts Back?

    Sarah Irish
    19 Dec 2014 | 6:30 am
    For those of you who live under a rock – yesterday was the final episode of Serial (an extremely popular This American Life spinoff). In honor of this glorious and sad day (don’t worry, no spoilers here) I wanted to look into what the heck is going on with Podcasts. If you’re like me (and 5 million other people), you’re probably obsessed with Serial. Podcasts are nothing new; in fact they’re about 10 years old (or as old as the original iPod). Ten years doesn’t seem like a terribly long time but consider the leaps and bounds technology and digital media have made in that time.
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    Social Media Network - Marketing

  • 10 Ideas To Ignite Your Next Blog Post Creation - Social Media

    30 Jan 2015 | 2:26 am
    Blog Writing can come naturally to some and not so naturally to others. Both ways one does have to write and one will have to have source for Ideas...There are several Trigger Points that you can build your ideas from. Here are a few:Ask A Question: This could be rhetorical or any other. List Making: Making concise lists of top 10, top 5 etc can get people to share and many a times save and archive your lists.Share Your Expertise Knowledge: If you specialist in something then Blog about it. Give examples. Share your opinion. Review: If there is a new product…
  • Will TSU Come Close To Facebook? - Social Media

    17 Jan 2015 | 12:59 am
    TSU , pronounced Sue, has had a solid backing from venture capital company Sancus Capital Prive who invested $7 million. 50 Cent and NBA star Carmelo Anthony even jumped onto the social networking platform and so has the public.  https://www.tsu.co/PervaraKapadiaNo doubt it is a fact that Facebook is a more established Social Networking Platform but Tsu is different in that it wants to reward You the user for sharing their platform. They aim to do this by giving you a revenue share from the advertisements they display.You can join the social media network…
  • You Can Join The Social Media Site That Pays, It Is Called TSU

    16 Jan 2015 | 4:00 am
    A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. You need an Invite Link though. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content. It looks very much like Facebook. However unlike Facebook this site pays. New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90…
  • New Call To Action Buttons For Your Facebook Pages - Social Media

    29 Dec 2014 | 6:53 am
    Latest at Facebook is the Introduction of their Call To Action button for your Facebook Pages. As Facebook puts it 'Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.'Page Admins can select from a group of Call-To-Action Buttons — like 'Shop Now' or 'Sign Up' — to add to the top of their Page. The seven calls to action available are: Book NowContact UsUse AppPlay GameShop NowSign UpWatch VideoI work as Freelance Social Media…
  • It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media

    13 Dec 2014 | 6:18 am
    Here is a scenario:On your Facebook Home Page Feed  - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. Moreover an Interaction will enable it to go higher on Network Feed. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ?. How about another Sign That shows – ‘I Have Read This, I Am Concerned’.  I work as Freelance Social Media Network Online…
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    Paul Sutton

  • Smoke ‘Em if You Got ‘Em

    Paul Sutton
    30 Jan 2015 | 1:05 am
    I’ve recently been making a lot of noise in PR, social media and communications circles. ‘Noise’ as in ‘getting my name out there’. I wanted to make sure that potential clients heard about my new independent status. Maybe a couple of times. Or three. Or four And I’ve been pondering whether such shouty behaviour is tiresome? The thing is, I’m not one for blowing my own trumpet. Well, that’s not strictly true. I was told something by my former MD at BOTTLE about five years ago which I’ve not forgotten. He said to me that I needed to PR myself better, both within and outside of…
  • How to Completely Miss an Opportunity

    Paul Sutton
    26 Jan 2015 | 4:46 am
    A man walks into a bar. “Why don’t you try this ale?”, suggests the barman. “It’s new.” “Sure”, says the man, and the barman pours him a pint of what turns out to be a delicious, creamy brew, full of malty flavour. “Wow, ” says the man to the barman, “this is lovely.” The barman hands the man a glossy, colourful leaflet from the brewer inviting him to ‘join us’ on Twitter and Facebook. The man pulls out his mobile and fires off a tweet to the named handle waxing lyrical about the pint he’s enjoying. A couple of days later, the man finds the leaflet in his coat…
  • The Mysterious Case of the Disappearing Comms Bloggers

    Paul Sutton
    22 Jan 2015 | 2:00 am
    There was a time not so long ago when you could hardly move on the internet without running into someone writing about the marketing communications industry. Social media, PR and digital marketing were all the rage. Everyone had an opinion and communications blogs were abundant. Now? Not so much. At least, not where the UK is concerned. I was recently performing a new year clean up and refresh of my RSS feed. And what struck me was the lack of decent quality blogs emanating from British shores. Less than one in five of the blogs I’m now subscribed to are UK-based. And of those, only a small…
  • The Chromebook Experiment

    Paul Sutton
    19 Jan 2015 | 6:11 am
    If Microsoft and Apple both fell into a black hole tomorrow, could you survive? And more to the point, could your business? With Windows and iOS dominating the operating systems of desktop PCs and laptop computers, my guess is that the answer to that question is a very solid ‘no’. And yet there is another alternative; one that is slowly making inroads into personal computer use, if not quite yet into the business world. Chromebooks have been around for a few years now. For anyone unfamiliar with them, they run on Google’s Chrome operating system, bypassing Microsoft and Apple…
  • Is it Time You Binned Your Content Calendar?

    Paul Sutton
    16 Jan 2015 | 12:49 am
    If you work in social media marketing, you’ll probably have a content calendar. Whether produced with Excel or with professional planning tools like Hubspot or Scribble, content plans have formed the backbone of social communications for a long while. But the world has moved on. And for me, content calendars are now largely redundant. It doesn’t matter whether you use a content plan to look months or just weeks ahead, there’s a strong argument to say that it is no longer possible to plan much beyond a few days into the future. The Price of Progress We live in a world where…
 
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    Social Nerdia

  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
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    Pam Marketing Nut

  • Why I don’t Live on Google Plus 24/7 or Care About Blog Comments as Top Metric

    Pam Moore
    27 Jan 2015 | 11:51 am
    There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business! One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn’t be. It’s easy to find a blog post with a step by step guide for how to blog, build community, establish thought leadership and close more business. The harder part is figuring out what are the RIGHT steps…
  • Power of Visual Content Marketing and Brand Storytelling in a Nutshell

    Pam Moore
    26 Jan 2015 | 12:15 pm
    Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time. No longer is it required to have a full time, dedicated design team on staff to serve up a good healthy dose of visual content marketing for your audiences and clients to devour! Now even small marketing teams can easily take photos with an iPhone or other smart phone, mobile device and use them to engage their audiences via the social networks such as Instagram, Facebook, Twitter,…
  • 10 Social Media Tips for Franchisors to Empower Franchisees & Zoom Results!

    Pam Moore
    21 Jan 2015 | 11:33 pm
    Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. Often time the franchisor fears that adopting social media and new technologies will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the social web, there is…
  • 15 Tips to Build an Integrated Online Social Platform that Works When You’re Not Working

    Pam Moore
    15 Jan 2015 | 10:34 am
      When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day. We all have the same 24 hours in the day. Wishing you had more time to do what you need to do is not a strategy for success in life or business. Finding a path that enables you to live the life you dream and get your business on the path to massive success doesn’t happen over night. You are going to need to roll up your sleeves and get to work. The truth is you need to…
  • Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

    Pam Moore
    13 Jan 2015 | 8:51 am
    Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls. There is likely a conversation happening in the honor of you and your brand right now, regardless if you have chosen to be part of the conversation. What should a brand do when crisis hits? What should they do when the Twitter and Facebook storm gets out of control and tweets are flying left and right with angry TV viewers, customers, partners and…
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    Jessica Malnik

  • The Biggest Mistake You May Be Making With Your Community Moderation Strategy (And Why Facebook Will Never Have A Dislike Button)

    Jessica Malnik
    26 Jan 2015 | 11:35 pm
    Moderation is a big topic in the community management space. For many, it automatically conjures up images of trolls and ban buttons. However in reality, high quality moderation goes way beyond that, and is equal parts an art form, psychology and science. In a Google Hangout on Air yesterday as part of CMAD, modern community moderation was the hot topic discussed by Justin Isaf, Darren Gough, Caty Kobe, Sarah Hawk, Jenn Chen, Randy Farmer and Aurelia Butler-Ball. While I could easily write several long form posts around this topic, one specific debate caught my attention. That’s to downvote…
  • 11 Tips For Recruiting Your First 100 Members To Your Online Community

    Jessica Malnik
    22 Jan 2015 | 5:34 am
    Building a community from the ground-up is hard, often lonely work. You are starting out as the only evangelist for this fledgling idea, and you have to hustle day in and day out to get those key first members. Why 100? That’s when you typically should see some more user-generated topics and comments that isn’t necessarily all seeded by you. What better way to illustrate this than through an example. Let’s say, I want to create the ultimate online community and fan club around the most amazing 90s TV show, Saved by the Bell.  From Buddy Bands to caffeine pill addiction, I…
  • #ProductBuild: It’s BETA time!

    Jessica Malnik
    14 Jan 2015 | 9:37 pm
    This course is proving to be an exercise in endurance and perseverance. I still find myself paralyzed by both the imposter syndrome and comparison trap far more often than I want to admit. It’s making writing the last few lessons and editing process much more difficult than I originally anticipated. All the thoughts are raising around my brain. Am I really experienced enough to write this course? Is the content good enough? Too basic? Too advanced? Will anyone buy it? Let alone will anyone find it useful? Despite all this, I was able to start launching this course in a rough, closed beta.
  • My Theme For 2015: Vulnerability

    Jessica Malnik
    6 Jan 2015 | 1:16 am
    It’s becoming an annual tradition for me to write a post in the beginning of January reflecting on the past year, and choosing a theme to live by for the year ahead. Last year’s theme was about change and resiliency.  As I look back at 2014, I look back at a year that has honestly been the most rollercoaster of a year that I’ve ever had. Filled with some serious high points, major challenges and some serious lows, including watching some people that I love overcome major challenges and hurdles. Even with all the challenges, curveballs and forks in the road, I feel a sense of optimism…
  • #ProductBuild: Halfway Done And Writing, Writing And More Writing

    Jessica Malnik
    31 Dec 2014 | 11:35 am
    I’m writing this mere hours before the big, crystal ball drops in Times Square, and we (well to my U.S. based readers) ring in a brand, new year. So many will set out to tackle their New Year’s Resolutions bright and early tomorrow morning. While I don’t set New Year’s Resolutions (more on that in an upcoming post, I promise), I am more gung-ho than ever to get 2015 rolling. I have some big, (admittedly scary) goals set this year. Many of which I’ve been planning and working towards for the last few months. One of which is to launch this product to all of you guys. So, where am I at…
 
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    blogs.pisocialmedia.com

  • Does Your BRAND Have an Instagram Plan?

    pismadmin
    30 Jan 2015 | 3:11 am
    Instagram has gone from being an iOS-only app to the 3rd fastest growing social media platform with its Android and web presence. There are around 300 million monthly active Instagrammers worldwide. Moreover, as per reports, around 86% of the world’s top 100 brands have an Instagram account today. Let’s see how you can leverage this platform for your own business promotions: Use hashtags in every post Add hashtags to any photo or video you upload on Instagram. Search for popular Instagram hashtags and make a list of the ones that are most relevant to your business. Ask visitors to…
  • New Kids on the Block for Video Marketing

    pismadmin
    29 Jan 2015 | 2:43 am
    A picture is worth a thousand words. True, but a video is worth a thousand more. With 70% of marketers reporting that video leads to more conversion than any other medium, video marketing is definitely here to stay! Time crunch and short attention span of web users are key reasons why videos engage at least half of the mobile traffic, and have a definite advantage over text in the digital space. When it comes to digital marketing, YouTube still rules, with more than 4 billion views every day. With more than 60% of the top brands embedding YouTube videos on their websites, this comes as little…
  • Old Wine in New Bottle: Top 5 Reasons Why You Should Repurpose Content!

    pismadmin
    29 Jan 2015 | 2:06 am
    Old is gold. Well, repurposing old content might actually help you strike gold in generating more leads for your business. Mind you, the word is repurposing and not rehashing. Unlike rehashing, repurposing is not just about sprucing up the presentation. It’s about maintaining the essence of a particular piece of content while you change either its structure or its intended audience. This might involve putting together a webinar with content from old blog posts, or using content from an e-book to create a series of newsletters. However, before you do all that, it is time to determine why you…
  • Social Media Tool Review: Iconosquare

    pismadmin
    29 Jan 2015 | 1:43 am
    Iconosquare, previously known as Statigram, is a social media tool which provides Instagram users with insights into their accounts. It helps you view the average number of comments/likes per photo, your most liked photos, and other key metrics about your Instagram account through a single user-friendly interface. There are more than 8.5 million Iconosquare users, and around 200K brands use this tool for their businesses. If you’re looking for an effective Instagram analytics tool for your brand, here is why you might want to take a look at Iconosquare. View Instagram news feed better…
  • SEO New Year Resolutions for 2015: Get Rid of the Bad Habits of 2014

    pismadmin
    28 Jan 2015 | 4:15 am
    SEO best practices are constantly evolving! So, it’s difficult to keep a tab of what’s true and what’s a myth. Let us take a peek at the common SEO myths of 2014, so that you don’t waste time on SEO strategies which don’t matter, in 2015. Here are some of the myths you should particularly watch out for. Google Authorship can increase clickthrough rates and search visibility For the last several years, we’ve been touting the significance of getting Google Authorship on blogs. But, you can totally forget about the program, as it doesn’t exist any…
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    Smedio - Business Ideas Worth Sharing

  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
  • The Top Ad Networks of 2014

    Douglas Idugboe
    22 Dec 2014 | 9:42 am
    Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this process for you. Although there are ad networks for all types of media including print, with the increased use of smartphones, digital ad networks are more important than ever. So, how do you know what network to choose out of so many…
  • How to Build Customers’ Trust and Boost Online Sales

    Douglas Idugboe
    18 Dec 2014 | 9:57 am
    Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales lost in sales, worldwide. According to Paypal, 86% of American did their Christmas shopping online last year. The trend might not be different this year, if not better. How many of these shoppers will abandoned shopping carts  this…
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    ReelSEO Video Marketing

  • How to Hack YouTube Video Titles to Get More Views [#TubeTalk #57]

    Dane Golden
    29 Jan 2015 | 12:37 pm
    A compelling and engaging video title is not only essential for SEO, but it is also one of the best tactics for enticing viewers into watching your video. On this week's ReelSEO TubeTalk, we discuss the best ways of optimizing your video title tag.
  • Changes at ReelSEO - Goodbye Creator's Tip, Hello How-To's Days

    Carla Marshall
    29 Jan 2015 | 9:17 am
    There are some exciting changes coming to the ReelSEO website and YouTube channel. We're introducing a brand new online video tips and advice series which will benefit creators, video marketers, and anyone passionate about succeeding in online video.
  • Facebook Vs. YouTube: Why It's Like Comparing Apples to Oranges

    Contributor
    28 Jan 2015 | 8:30 am
    Facebook is being touted as the new destination site to upload a branded video if you want the views, and the engagement. But, is it fair to compare Facebook to YouTube when they are clearly very different models?
  • How-to Be a Superstar YouTube Community Manager

    Carla Marshall
    27 Jan 2015 | 8:15 am
    Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
  • The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

    Greg Jarboe
    26 Jan 2015 | 11:42 am
    Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016
 
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    gabycastellanos.com

  • Contrastar la informacion o fe ciega: Los problemas de imagenes e informacion en Social Media.

    Gaby Castellanos
    29 Jan 2015 | 7:13 am
    En @socialphilia estamos buscando gente con talento, buscadores de la verdad. Como siempre. Es lo unico que nos interesa. Y se nos ocurrio una idea con una imagen fake que esta rulando por todas las redes sociales sobre Mariano Rajoy y el Forum Global de Turismo. Esta es la imagen: Y esta la real: Un buen […]
  • Como ser Influencer o tener Influencia y no morir en el intento (de convocar al menos 10 personas)

    Gaby Castellanos
    7 Jan 2015 | 11:50 am
    El otro dia leia este articulo publicado en El Mundo sobre un conocido “Influencer/Personality” español del mundo de la moda con mas de 200K followers en sus redes sociales y que no fue capaz de convocar a 15 personas para una “Master Class” de personal branding en social media. Y por ello, decidi escribir este post. […]
  • ¿Que aprendi en el 2014?

    Gaby Castellanos
    31 Dec 2014 | 11:54 am
    Desde hace 5 años, ya casi 6, me he dedicado a escribir un post para finalizar el año. Este post en vez de ser una prediccion de lo que va a pasar en el siguiente (como hace la mayoria de la gente, yo es que no soy adivina), es una vista atras y una revision […]
  • Llega la Publicidad a Instagram o como no hacer videos en Instagram

    Gaby Castellanos
    24 Nov 2014 | 2:08 pm
    Antes de contaros mas a detalle el tema, miremos las 1ras publicidades:                 Definitivamente unos son simplemente videos/ads de 8-15 sgs, y los otros son pensados para el medio. Conozco videos de usuarios/marcas mucho mas creativos y mas aplicados a la forma de visualizacion del usuario que estas […]
  • Como organizar mi newsfeed en Facebook, o como ver lo que a mi me da la gana en FB

    Gaby Castellanos
    21 Nov 2014 | 6:46 am
    A pesar de que creemos que lo sabemos todo, a veces la mayoria de las palabras referidas a Facebook son erroreas. Es decir, no sabemos bien como utilizarlo. Tiene tanto para custumizar que a se nos escapa de las manos. Ayer despues de escribir el post sobre : “Por que la gente no ve mi […]
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    Social4Business

  • Change Your Passwords On A Regular Basis

    Kathy Colaicovo
    17 Jan 2015 | 12:00 am
    I worked in banking for years… passwords were the key to many things including the safe and the banking machines (all by double access of teams of two people of course)… for that reason I take password security pretty seriously. Recently there have been many breaches of data all over… Amazon, Sony, Microsoft were the […] The post Change Your Passwords On A Regular Basis appeared first on Social4Business. Related posts: Twitter and Passwords Simple Steps to Stay Safe Online Tribe Building – Why you need to do this on a Regular Basis
  • How to Get New Subscribers With Joint Ventures

    Kathy Colaicovo
    11 Dec 2014 | 12:00 am
    List Building Ideas When you think of JV (joint venture) partners, you usually think of partners endorsing each other’s products for a commission. This is definitely the case, but in the world of internet and online marketing many people also look to Joint Ventures as a way to build your email list. You have to […] The post How to Get New Subscribers With Joint Ventures appeared first on Social4Business. Related posts: How do You Build Your Email List of Subscribers? 5 Benefits of using Twitter for Business Top 3 Elements to Build a Profitable Email List
  • 5 New Ideas for Image Content in your Online Marketing

    Kathy Colaicovo
    4 Dec 2014 | 12:00 am
    Images are the #1 social media content shared across all platforms. You cannot sign on to Facebook or Twitter without seeing images. Even LinkedIn has transitioned to allow more visual options within their platform. Why is this such a trend? The best answer I can give you is that it is fast and easy to […] The post 5 New Ideas for Image Content in your Online Marketing appeared first on Social4Business. Related posts: How to find ideas of what to Write in your Blog What’s Trending Online? Planning your Social Media Content
  • Would your Business Pay to use Facebook without Limitations?

    Kathy Colaicovo
    25 Nov 2014 | 12:00 am
    Facebook has made a few little changes again and one big one coming soon will once again affect the reach of your content on your Facebook Business Page. As of January 2015, Facebook will restrict the promotional content from business pages in the newsfeed of users. They will be bringing in “volume and content controls […] The post Would your Business Pay to use Facebook without Limitations? appeared first on Social4Business. Related posts: Why has Facebook Business Pages Reach Dropped Drastically? Facebook Business Profile Setup – the Big Question answered Use your Business…
  • Where to Find Images for Your Blog

    Kathy Colaicovo
    13 Nov 2014 | 12:00 am
    Now that you understand that images are an important part of each and every blog post, you might be wondering where you get photos and graphics for your posts. There are several places, paid and unpaid, where you can find just about any image you might need: Your own photos. The easiest place to find […] The post Where to Find Images for Your Blog appeared first on Social4Business. Related posts: Why Add Images to Your Blog? How to Add Images to your Blog Posts Share those Images on Twitter too!
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    Prepare 1

  • How the NFL, Super Bowl & Brands Plan to Use Social Media

    Blair Evan Ball
    29 Jan 2015 | 4:05 am
    Do you like to watch the latest Super Bowl Ads? What type of Super Bowl Ad moves you? Name the two teams that are playing in Super Bowl XLIX? Last year the Super Bowl was the most watched event in America with more than 108 million viewers, but the really fascinating thing is why people watched. Several studies have proven that 50% of the Super Bowl audience tunes in just to watch the ads. This year advertisers are hoping for 120 million viewers. The game itself is usually more entertaining now. Furthermore, many advertisers release their Super Bowl ads to the web and through social media…
  • The 7 Keys to Living Life Aligned with Passion

    Blair Evan Ball
    23 Jan 2015 | 3:55 am
    Are you living your life with passion? How about Clarity and Purpose? The ability to live life in accord with your purpose, values and passion is key.  There are certain key principles that are critical to living a life with passion. Most of us go to the grave with the music still in us. Why? Give you attention to what you do right, to your wins, to the things you do well. You will find your improvement is faster and much great than when you try to fix your mistakes. “He who has a why to live for can bear almost any how.” - Frederick Nietzsche Your life is created first in your…
  • How Visual Content Amplifies Social Media

    Blair Evan Ball
    16 Jan 2015 | 4:05 am
    Did you know that 65% of people are visual learners? Do you know that our brain processes visuals 60,000 times faster than text? From a social media marketing standpoint, the old saying that “a picture’s worth a thousand words” holds so much value today. As marketers, we all need to be or become storytellers. A great photo or graphic tells a story in one hot second. A good image can connect an idea or message much quicker and stronger than text-only content. Photos are the main type of content posted by Facebook pages, Pinterest, Instagram and others. As a marketer, it makes sense to…
  • 4 Laws of Emotion That Influence You

    Blair Evan Ball
    9 Jan 2015 | 3:55 am
    Do you desire winning more than you fear failure? Do you engage in busy-work when you could be tackling important priorities? Do you put off learning a new skill or social media tool to market you and your business? Do your to-do lists stay filled with many things that have yet to be done? The Law of Emotion states that 100 percent of your decisions and subsequent actions are based on emotion. You are not largely emotional, or 90 percent emotional and 10 percent logical, as has been assumed. You are completely emotional. Everything you do is based on an emotion of some kind. “What you…
  • 12 Social Media Trends that will Dominate in 2015

    Blair Evan Ball
    30 Dec 2014 | 4:05 am
    It being the end of the year, I found myself wondering what was to come for 2015 and if anything had changed in the past year as to social media usage and platform popularity. As 2014 comes to a close the world of social media had some ups and downs. Some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order…
 
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    Leader Networks blog

  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
  • The Social Consumer Study and What It Means To Customer Service Professionals

    Vanessa DiMauro
    30 Oct 2014 | 5:11 am
    “The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms which fail to deliver on customer expectations. In the summer…
  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
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    Wakeman Agency

  • What is Your State of the Union?

    Updates Updates
    28 Jan 2015 | 12:11 pm
    Now is the time to share your nonprofit’s key 2015 priorities On Jan. 20, President Barack Obama delivered the 2015 State of the Union address outlining his key legislative and national priorities for the year ahead keep reading
  • Our Top 5 Films at Sundance

    wake101
    28 Jan 2015 | 10:56 am
    The list below features documentary films that depict intimate struggles in some of the most unsettling issues our society faces today, from racial inequality, the exploitation of women, rape culture, to environmental issues. We will keep reading
  • Press Release – Films for Change Initiative at The Wakeman Agency

    wake101
    14 Jan 2015 | 11:09 am
    The Wakeman Agency Enters Film World with Films for Change Initiative New offering includes a spectrum of services to help filmmakers and activists raise social awareness NEW YORK CITY—As part of a larger effort to keep reading
  • Happy Holidays at the Centre for Social Innovation

    wake101
    17 Dec 2014 | 9:06 am
    As a founding member of the Centre for Social Innovation (CSI) in NYC, The Wakeman Agency was delighted to attend CSI’s annual holiday party on December 11, 2014. It’s a joy to share space with keep reading
  • 2014 Public Relations Society of America Gold Medal Winner

    wake101
    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • What Is Inbound Marketing For Lawyers?

    Nancy Myrland
    6 Jan 2015 | 7:50 am
    Send to KindleI was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” Don’t let all this talk of traffic, leads and sales turn you off. I…
  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    Send to KindleI’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching…
  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    Send to KindleI was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris’s new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you…
  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    Send to KindleDuring a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    Send to KindleI’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always…
 
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    Pixable

  • These Photos Will Make You Wish The Vulgar Chef Was Catering Your Superbowl Party

    Tara Mastroeni
    30 Jan 2015 | 12:53 pm
    The key to any successful Superbowl party is the food menu. Of course, you need tons of all-American finger foods and more than enough alcoholic options to go around. But, why have the same beer and wings that everyone else is doing? Let The Vulgar Chef, who’s famous for his unique edible mashups and NSFW tutorials, inspire you to think outside the pizza box. Pizza is boring, have this scrumptious mac and cheese doughnut instead (Source: Instagram/The Vulgar Chef) These beauties are essentially pre-cooked mac & cheese frozen into ring molds, dipped in an egg wash, and breaded in…
  • Photographer Captures Stunning Footage Of NASA’s Rocket Launch Into The Northern Lights (VIDEO)

    Natalie Krawczyk
    30 Jan 2015 | 12:50 pm
    As a part of NASA’s Auroral Spatial Structures Probe mission, the space agency and students from Utah State University have successfully launched a suborbital sounding rocket into the Northern Lights in Alaska. The rocket carried six probes that separated from the rocket and acted as “space buoys” to collect measurements of the aurora borealis. Scientists hope the information they collect will help them gain a better understanding of the disturbances in the upper atmosphere. Ronn Murray, known for his brilliant photos of auroras, was able to capture the entire event on…
  • Missy Elliott To Perform At Super Bowl Halftime Show, Still Can’t Save Us From Katy Perry

    Sophy Ziss
    30 Jan 2015 | 10:52 am
    Former Christian music artist Katy Hudson, otherwise known as the lady-shaped clump of pink cotton candy and old confetti Katy Perry, has long been scheduled as part of the Super Bowl that you are planning to mute. But in a desperate bid to convince you to keep your T.V. volume up, NBC is adding someone legitimately awesome to the bill: Missy Elliott. Why? Oh, god, Missy Elliott, why would you agree to this!? (Source: Tumblr) Look, we have nothing against the Super Bowl. In fact, we’d consider ourselves pretty pumped for it, despite the ultra lameness of the competing teams. However,…
  • Let Love Bloom With This Sweet DIY Cupcake Bouquet (VIDEO)

    Tara Mastroeni
    30 Jan 2015 | 10:28 am
    Now that Valentine’s Day is almost here, it’s common to see flowers, candy, and cards everywhere. But, if we’re being honest, they’re a little bit of a boring giftIf you want to step outside the box this year, give this DIY cupcake bouquet a try. YouTuber celiskarlaenglish shows us how to create an adorable and edible take on everyone’s favorite floral arrangement. To make this, you’ll need… (Source: Youtube/celiskarlaenglish) … a vase, a round styrofoam ball (that is correctly sized to sit inside the vase), cupcakes, icing, two shades of…
  • 10 Reasons Why Adopting A Rescue Dog Is The Best Decision You’ll Ever Make (PHOTOS)

    Kate Parker
    30 Jan 2015 | 10:19 am
    Scooter used to live in a garage. Buddy was found in a shelter in rural North Georgia. Now, they both live with myself, my husband and our two completely in love girls outside Atlanta. Our dogs are our family. As I write this, they are both nestled next to me in bed. Lucky me.  Lucky them. We don’t like to think about the two years that Scooter wasn’t with us or the six months that Buddy wasn’t, but we can see how it affects our boys. Buddy didn’t know how to walk up or down the stairs. After three years with us, Scooter still fights anxiety and steals food. These…
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    ProMovieBlogger

  • Make Your Website’s Permalink Google News Compliant on Day One

    Rollo Tomasi
    5 Jan 2015 | 9:27 am
    If you are starting a news website, you’ll want as much organic traffic as you can get your hands on. More traffic means more page views for the news stories you are reporting on, the articles that you have written, and more clicks for the ads your site is displaying. The king of organic website traffic is new and returning visitors. The queen is Google’s SERPs. The third biggest resource is Google News. Google News usually appears at the top of regular Google SERPs. Because of this fact, getting into Google News is extremely beneficial to your site, its traffic, and its…
  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
  • How to Add Open Graph & Schema Meta Data to your Website’s HTML Pages

    Rollo Tomasi
    7 May 2014 | 8:03 am
    Learning how to add Open Graph and Schema meta data to your website’s HTML pages can be done easily or over the course of a business day. We will explore both methods in this article. First things first though. You have to be made aware of what Open Graph and Schema meta data are so that you know of their importance to your website and its HTML pages. What is Open Graph? The Open Graph protocol enables developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. As an…
  • Email Newsletter Design Best Practices Infographic

    Rollo Tomasi
    23 Jan 2014 | 7:13 am
    Email Newsletter Design Best Practices Infographic. If you have a website and use Feedburner to manage your RSS feed and email subscribers (if you have activated these services), you have a newsletter. If you use Aweber, Mail Chimp, Constant Contact, etc., you definitely have a email newsletter. “A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.” Having a email newsletter does not mean that you have set it up properly or are managing it efficiently and to its maximum potential. It simply means you have an…
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    Digital Pivot RSS News Feed

  • ClosetSpace Digitizes Your Wardrobe

    Jennifer Graber
    31 Jan 9091 | 6:22 am
    Summary: Every budding fashionista — or actually anyone trying to pick an outfit — knows the struggle is real. Many have spent hours standing in front of their closets agonizing over the tough decision of what to wear. Do these pants go with that top? Do I have a pair of shoes that matches that suit? What will I wear next week to that business meeting? These difficult questions now have an easier manner in which to be answered.
  • Twitter Details New Features in Blog Post

    Jessica Cherok
    31 Jan 5915 | 6:22 am
    Summary: Twitter is rolling out a flurry of new services. The latest features to be added to the social media site are video and group messages. The group messages can include up to 20 people, and the videos can be shot and edited. Twitter announced the new features in a blog post: “Private conversations on Twitter are a great complement to the largely public experience on the platform. You might prefer to read (or watch) Tweets but converse about them privately. You might want to continue a public conversation privately..."
  • Twitter Launches New Features

    Jennifer Graber
    31 Jan 5783 | 6:22 am
    Summary: Twitter’s first year as a publicly traded company was somewhat of a roller coaster ride. This, understandably, caused some concern amongst investors. The company’s unsteady year spurred it into action. The social media site developed and released new features as a way to soothe the business minds of the investors. Or, perhaps it was done to appease the fickle nature of the social media world and to keep up with the Joneses — at least that is likely to be image presented to the public. The two features that Twitter rolled out this week were group…
  • Stop Posting About Copyright Ownership on Facebook

    Jessica Cherok
    31 Jan 5437 | 6:20 am
    Summary: It is a brand-new year, and time for a brand-new reminder of an old fact — posting some legalese statement on Facebook about copyright ownership doesn’t do anything. Seriously, nothing. Most likely, you have seen some variation of the following statement posted in your friends’ Facebook statuses: "Due to the fact that Facebook has chosen to involve software that will allow the theft of my personal information, I state: at this date of January 4, 2015, in response to the new guidelines of Facebook..."
  • Video Ads Coming to Snapchat

    Jessica Cherok
    31 Jan 5393 | 6:22 am
    Summary: The social photo-sharing application is teaming up with some big companies to bring ads to the app. Big brands like CNN, National Geographic, and the Food Network will all feature ads on the site. Snapchat has more than 100 million users worldwide, most of whom are teens and young adults. These demographics make it particularly appealing to advertisers.
 
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    Sean Clark

  • 5 Quick Content Ideas for a Blog Post [PODCAST]

    Sean Clark
    23 Jan 2015 | 10:55 am
    Episode 53 of The Small Business Marketing Report Podcast You are probably well aware of the value of content and producing regular posts for your site can see your online marketing efforts rewarded in many ways. It can be frustrating though when you’re stuck for an idea and you need to get a blog post written. In this episode we giveaway 5 quick ideas for blog posts that can help get you out of a spot: Top 10 sellers in Amazon Adapt a customer question Comment on another article Curated list of other content Leveraging YouTube …plus a bonus idea that’s worth a try. Mentioned in…
  • SEO is Dead, Long Live SEO! [PODCAST]

    Sean Clark
    10 Jan 2015 | 2:41 am
    Episode 52 of The Small Business Marketing Report Podcast Robert and I have differing opinions when it comes to Search Engine Optimisation (SEO) and in this episode we look at the reasoning behind our thoughts on the subject. There is no denying SEO has become more difficult and much of it far from under a businesses direct control. Is it still pertinent to concern yourself with it? Or is your time better spent on other, more tangible, marketing opportunities? Listen to the discussion, hear the arguments and see whether you think SEO still has some life in it yet. Listen in to the show, and…
  • How To Choose A Domain Name [PODCAST]

    Sean Clark
    28 Dec 2014 | 3:38 am
    Episode 51 of The Small Business Marketing Report Podcast When it comes to choosing a domain name for your business or next online venture there are many options to consider. But which are important and which are just pure marketing aimed are parting you from your money? In the final episode of 2014 Sean & Robert look at the following points when it comes to choosing a domain name: How important are domains? What is the value of a domain in SEO? Are some suffixes better than others and if so why? What is the value of the new domain extensions e.g. .london? Is it ever worth paying a…
  • 10 Business Books To Add To Your Christmas Reading List [PODCAST]

    Sean Clark
    13 Dec 2014 | 3:16 am
    Episode 50 of The Small Business Marketing Report Podcast Robert & Sean review books from their latest latest reading list. With something for everyone, everything from productivity to creative writing, some old and some very new releases. There’s sure to be something in here that will inspire you to improve your business or widen your knowledge. And there’s even a bonus pick at the end of the show from Sean! Sean’s Reading List 7 Habits of Highly Effective People – Stephen Covey Getting Things Done – David Allen Virtual Freedom – Chris Ducker The…
  • Optimising your Website for the Search Engines: A Practical Guide

    Joe Cox
    11 Dec 2014 | 8:27 am
    It’s a long established fact that any business or budding entrepreneur should have a website in the 21st Century. But just having a website isn’t enough these days. You need to make sure it’s as good as it can possibly be and not just in the way it looks. With competition fierce across so many sectors it’s important that your website is optimised for the search engines as well as your site visitors. There are many SEO ranking factors and optimising your website is the first step in any SEO campaign. To help you, we’ve put together a checklist for website owners at all levels.
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    L2: Business Intelligence for Digital

  • How to Provide Low-Touch Luxury

    Homa Zaryouni
    30 Jan 2015 | 1:10 pm
    Instead of seeking a full-service in-store experience, luxury consumers are increasingly seeking low-touch convenience. That is especially true for affluent customers, especially emerging ones ages 18 to 39 years old. In the same week, 69% of emerging affluents and 56% of hyper affluents used their smartphone to research products and prices. The percentage of emerging affluents and hyper affluents purchasing products on their phone is the same. So how are luxury brands optimizing their online presence for these mobile shoppers? The Prestige Beauty category is ahead while Watches & Jewelry…
  • Top 10 Watches & Jewelry Brands in Digital

    Laura Black
    30 Jan 2015 | 12:58 pm
    L2’s Digital IQ Index®: Watches & Jewelry 2014 benchmarks 82 brands in digital. Analyzing over 850 data-points across site, digital marketing, social media, and mobile & tablet, the study highlights brands that are thriving and struggling as Watch and Jewelry brands become more sophisticated digital players. Seven brands successfully defended their positions among the top ten but there has been a significant reshuffling of the ranking. Newcomers Alex and Ani, Montblanc and Shinola (the most improved brand in the Index) replaced Fossil, Tissot and Piaget. For the first time,…
  • Lost Dog Wins Super Bowl Pregame

    Homa Zaryouni
    30 Jan 2015 | 12:57 pm
    Advertising experts questioned Budweiser’s decision to run a sequel to last year’s wildly successful Puppy Love for the 2015 Super Bowl . Turns out, they were wrong. The digital SOV (Share Of Voice) of Puppy Gets Lost pre-game is higher than any other commercial in the Super Bowl based on data from . With just an estimated $13,075 of TV spend, the commercial has earned 321,773 social actions and 7,907, 233 views according to data fromiSpot.tv. Last year’s Budweiser was viewed 58.4 million times online, which boosted its YouTube channel views 451% during the week before the…
  • Free Shipping the Default in Korea

    Homa Zaryouni
    29 Jan 2015 | 1:48 pm
    When free shipping becomes the norm, how can brands differentiate themselves in fulfillment? L2’s Digital IQ Index®: Japan & Korea Luxury finds that free shipping is offered by 70% of luxury brands in Korea, with only two brands (Swarovski and Uniqlo) requiring a minimum payment which averages to KRW 90,000 ($90). Genius brand and No. 1 in the Korea Index MCM offers same-day free shipping, which is rare among luxury brands in Korea. Customers can place an order in the morning to receive their goods in the afternoon. Paul Smith doesn’t offer that feature in Korea, but makes same-day…
  • Mountain Dew Launches Multimedia Campaign on Snapchat

    Homa Zaryouni
    29 Jan 2015 | 12:03 pm
    This Week, Mountain Dew launched the #kickstart social media campaign debuting its new flavors Pineapple Orange Mango and Kiwi Strawberry Snapchat. (Additional campaign content is expected to arrive on Vine and YouTube.) With this move it joins a select group of brands that experiment with Snapchat Stories. Also this week, Snapchat launched Discover as a tool for users to keep up with news outlets via the social platform and a place for brands to run ads. Judging by Mountain Dew’s affinity for new platforms, Mountain Dew could be one of the first brands to experiment with paid ads on…
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    Digital Diva

  • Frock Swap: Saying goodbye to my Joy skirt

    Digital Diva
    18 Jan 2015 | 11:00 pm
    As most of you know, I’m doing the 100 day spending ban (clothes, makeup and skincare) with a few other fashion and personal style bloggers and they very kindly invited me to take part in their annual frock swap too, to ease the pain of the spending ban! The idea is that we send each other an item of clothing from our wardrobe that we’re ready to part with, or something that we’re finding tricky to style. The item gets a new lease of life in another blogger’s wardrobe. Erica, Donna and Charlotte are my Frock Swap buddies. Erica looks fab in skater dresses and…
  • Man Behind The Curtain & Saying Goodbye to my Hair Extensions

    Digital Diva
    18 Jan 2015 | 1:02 pm
    Hello hello…happy Sunday everyone. We went to The Man Behind The Curtain with friends this week for some gastronomic loveliness. Michael, as usual, didn’t disappoint! (click that link to see my post with more detail from last time we went) It was also good to see the lovely Anthony Fellows to get my hair extensions taken out before I go on holiday… I do miss them, but it’s a lot easier on holiday without them, lots of getting in and out of a pool doesn’t work well with drying extension bonds carefully. He packed me off with some Philip Kingsley products to keep…
  • Zucco: Delicious Italian Food in Meanwood (Leeds)

    Digital Diva
    18 Jan 2015 | 12:30 am
    If you haven’t already been to Zucco in Meanwood (Leeds) for their Italian food, you need to rectify that. I’ll try and help you see the error of your ways with this blog post. It’s one of my favourite restaurants in Leeds you see at the moment. Zucco specialise in freshly prepared Italian small plates and they do it very well. For starters, the prosecco is £3.15 a glass…whaaaaaaat?! That’s far cheaper than anywhere else. I must say though it can give a bit of a nasty headache …even on only two glasses (I’m a bit sensitive to some wines and…
  • Blow Dry Bar / Up Do Service at Architect Hair, Headingley

    Digital Diva
    17 Jan 2015 | 8:46 am
    Architect Hair in Headingley (Leeds) have introduced a new blow dry bar and up-do service which is fantastic for girls like me who aren’t so great at either! They very kindly invited me to along to review the service, which was perfectly timed because I had a Christmas Party to go to with work which had a 50’s theme. I had my outfit sorted, but my hair was definitely NOT sorted. You might remember Claire at Architect Hair hair chalked my hair earlier last year… I also see Abi at Architect regularly for fringe cuts when I’m in between appointments with Anthony Fellows…
  • Refreshing The Home (& Spending Ban Update)

    Digital Diva
    11 Jan 2015 | 9:50 am
    Hi all! How’s your week been? Have you been doing Dry January? Have you been depriving yourself in any other way? No crap food and lots of worthy visits to the gym…that’s what January is all about, isn’t it? I haven’t been going to the gym…that’s not really me, but I have been going for some 30-40 min walks on a lunchtime at work whilst listening to the Serial podcast. I haven’t been doing Dry January either, I’ve actually been drinking red wine again because I’ve finally figured out my allergy issues – woop! So long as I take…
 
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    ansarada » M&A News

  • Goldman Sachs’ M&A fees surely envy of rivals

    Brett Cole
    29 Jan 2015 | 4:05 pm
    On Wall Street there is a saying with regard to compensation: “you eat what you kill.” If that is the case at Goldman Sachs then the firm’s M&A bankers are eating so much better than their rivals. Dealogic says that so far in 2015 Goldman Sachs wallet share of M&A revenue is 17.6 percent. JPMorgan […] The post Goldman Sachs’ M&A fees surely envy of rivals appeared first on ansarada.
  • Evercore tops Wall Street Oasis satisfaction rating

    Brett Cole
    28 Jan 2015 | 6:28 pm
    Wall Street Oasis, the web site that details the working life of those in finance, has ranked investment banks after asking its readers: “overall, how satisfied are you working for this company?” Evercore Blackstone Harris Williams & Co Goldman Sachs William Blair Robert W. Baird JPMorgan Morgan Stanley Perella Weinberg Partners Wells Fargo Source: Wall […] The post Evercore tops Wall Street Oasis satisfaction rating appeared first on ansarada.
  • Data room use by analysts trumps VPs, MDs

    Brett Cole
    28 Jan 2015 | 4:10 pm
    During deal due diligence, the onus is still on the analyst at the investment banks in Australia, according to ansarada data. Australian-based analysts are logged into a data room on average 10 times more than a vice president or managing director regardless of the day of the week or time of day, says ansarada. Managing […] The post Data room use by analysts trumps VPs, MDs appeared first on ansarada.
  • China drives BRIC M&A

    Brett Cole
    27 Jan 2015 | 6:59 pm
    BRIC, the acronym that designates Brazil, Russia, India and China, feels like an anachronism. It was coined in 2001, the year Lifehouse’s “Hanging by a Moment” was Billboard’s hot single of the year and George W. Bush occupied the White House. But in M&A BRIC matters. Last year, $448 billion worth of M&A or 7,456 […] The post China drives BRIC M&A appeared first on ansarada.
  • Moelis, Lazard demand the most hours: Wall Street Oasis

    Brett Cole
    26 Jan 2015 | 5:08 pm
    Wall Street Oasis, the widely followed finance website that mixes the serious with the profane, has ranked the top 10 firms that demand the most hours from their employees. “If you are an investment banking analyst or associate, you can expect to be well paid, but also married to your job 24/7,” says Wall Street […] The post Moelis, Lazard demand the most hours: Wall Street Oasis appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I did in January

    Cheryl
    30 Jan 2015 | 9:18 am
    Last night my friend Bryant from Yelp Columbus hosted a Lumbersexual (yes you read that correctly) party with my client Smokehouse Brewing and it was super fun to be a part of but the point of me telling you about it is that 10 minutes ago I was sitting in my conference room meeting about a cool new project to promote local breweries when this woman walks in and hands me three pounds of bacon which Bryant had apparently sent me through Whence as a thank you for helping with the event so basically I’m having the best day ever and I hope your life is filled with Lumbersexual fantasies and…
  • Things I’m loving lately

    Cheryl
    29 Jan 2015 | 5:16 am
    ClassPass If you like to workout in group classes, OR if you’re not sure IF you like to workout in group classes and need some guidance on WHICH group classes, if any, are right for you, then you’ll love ClassPass. I fall into the latter category – I work out twice a week one-on-one with a trainer, but the idea of sweating on strangers doesn’t appeal to me. For a monthly fee, ClassPass let’s you take unlimited classes at any number of gyms across your city — it launched here in Columbus this month. During the trial ClassPass gave me, I tried seven classes…
  • I’m going to show you my super sexy breathing machine

    Cheryl
    28 Jan 2015 | 8:07 am
    For roughly the past three years, I’ve been constantly exhausted, despite sleeping 8-9 hours every night and taking (necessary, see: exhausted) mid-day naps. Exercising or not, eating healthy or shit, drinking or not drinking… no matter what I did, I felt like shit every single day when I had to get out of bed. If you saw me over that time period and I was smiling and alert, I’d probably just had six cups of coffee… and I was probably still faking it. It turns out I was constantly exhausted because I stop breathing twelve times an hour in my sleep which is a fucking…
  • Shit I Did in November… and most of December

    Cheryl
    18 Dec 2014 | 1:17 pm
    Well shit, I was one month away from going an entire year without forgetting to post a monthly recap, which is probably the longest I’ve ever not forgotten to do something, and then November happened and was all “here’s a bunch of new clients and meetings and lol to your free time” and in between all those I managed to sprain my ankle by jumping off a couch in order to avoid walking in front of my boyfriend’s video game because I am a great girlfriend AND a dumbass. So yeah, now it’s December 18 and I never recapped November and I KNOW you’re, like,…
  • In which I interview a Power Ranger

    Cheryl
    4 Nov 2014 | 9:37 am
    I went to a press party the night before Wizard World’s Ohio Comic Con kicked off to pick up my press pass and as I was checking in the PR person was like “Do you want to interview Jason David Frank?” and I’m thinking umm I did not plan to interview Jason David Frank fka the Green Ranger lka the White Ranger and thus I have no idea what I would ask him but instead I said “Sure?” and she said “Cool cause he’s sitting behind you,” and she pulled out a chair for me and I sat down and awkwardly turned on my recorder and here’s the next…
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    For Free Blog

  • 8 Reasons Your Organization MUST Have A Social Media Policy

    Mike Johansson
    29 Jan 2015 | 11:46 am
    Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology.But just as with those earlier policies some businesses and other organizations held out – refusing to commit the time to develop a policy. And just like those earlier instances some came to regret their tardiness. What percentage of businesses worldwide now have policies? According to a 2014 survey by international law…
  • Does Facebook’s anti-fake news approach create a new problem?

    Mike Johansson
    25 Jan 2015 | 9:59 am
    Social media still has a bit of a reputation as the Wild West of the communications world.So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction.In a post on its blog Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.But like most things on Facebook, how you mark a post as fake is complicated:First you go to the top-right corner of a post and select "I don’t like this post."That brings up a window titled "Help Us Understand What's Happening."Then you select…
  • Social Media 2015: 10 Perspectives

    Mike Johansson
    1 Jan 2015 | 10:02 am
    Social media saw some big shifts in 2014, but what will 2015 bring? The only thing that is certain is that change will continue and at least one new network will come along and surprise everyone with how quickly it gets broadly adopted. In the meantime here are … 10 Views of What 2015 Will Bring in Social MediaHeidi Cohen (@heidicohen on Twitter) of Heidi Cohen’s Actionable Marketing Guide says in 2015 Facebook will retain its social media marketing dominance, but continue to lose its key demographic, namely teens and twentysomethings. Among her other predictions: Amazon will…
  • Finding a fake on Facebook

    Mike Johansson
    26 Oct 2014 | 5:44 pm
    There are all kinds of posts on Facebook, Twitter and other social media that seem too good to be true. Sadly some of them are just that … too good to be true. But how can you tell which are true before you reshare that content on your social networks? Tools to detect an Internet fake: Google: In a Google Search window put the title of the internet post or image or video or the key subject of the piece. If the only results that come back are for that one piece of content, chances are it is fake or at the very least not credible, because if it were credible it would be found in a…
  • HOW TO: 7 Ways to Get More From Twitter

    Mike Johansson
    20 Oct 2014 | 2:13 am
    Wish you could get more from your time on social media? Is that especially true on Twitter? Well, have I got a post for you.7 Ways to Get More from TwitterLists as a way to get a lot more from Twitter: Lists are probably the most under-appreciated, most-useful feature of Twitter. They are a way to manage the "firehose" of tweets come from large numbers of people you follow. Lists are best organized around your interests (this could mean the industry you work in, family and friends or even competitors). When you open a list you only see tweets from those people. It is important to remember…
 
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    Hypertext

  • Google: Consumers Hit Web 1st When Planning Vacations

    Ana Reyes
    30 Jan 2015 | 4:26 pm
    Google data suggests it's time for vacation brands to start focusing on mobile when planning their marketing strategies  Google suggests that Web search plays a crucial role when consumers are planning vacations, which can be extremely beneficial to marketers with well-established digital channels targeted at new and existing travelers. According to Google’s 2014 Traveler’s Road to Decision, 65 percent of prospective travelers research trips online  — mainly via mobile search and online video — before choosing where to go, how to get there and what brands to purchase from. How the…
  • Online Advertising Data Offers Valuable Audience Insights

    MunYin Liu
    28 Jan 2015 | 3:28 pm
    Online advertising reveals easy-to-use audience insights that may curtail your fear of Big Data and help with content creation Online advertising is an opportunity often overlooked by my clients because it is not very sexy or sociable, not to mention it involves a lot of data that can come across as far too complex. According to a Cisco Systems forecast, the world will see about 1.5 trillion gigabytes of Internet traffic in 2018, which translates into an insane amount of data. So the challenge with today’s, as well as tomorrow’s, super-connected world is how to make the best use…
  • Big Data, Social Media Take Aim At the Flu Virus

    Megan Manzari
    26 Jan 2015 | 12:41 pm
    Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Centers for Disease Control and Prevention releases a detailed report pinpointing which states are currently experiencing heavy flu activity. It provides statewide coverage, but suffers from setbacks because of the delay from when data is gathered to when it’s actually released. Researchers…
  • Crossy Road Creators Say App Development is Kids’ Play

    Ian Murphy
    23 Jan 2015 | 12:40 pm
    Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation — whether it’s finding an address, checking the weather or just performing some good, old-fashioned Facebook stalking. Developers have jumped on this opportunity to supply the demand for apps, even going as far developing a range of solutions to help us avoid our apps. With Apple’s latest…
  • Minimum Viable Product: Would It Work For Marketing?

    Julian Chow
    22 Jan 2015 | 1:47 pm
    Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition? As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I'd submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion ratio was around 30 percent, which means that seven out of every 10 proposals (think of the hours, brainpower and effort here) fell by the wayside because clients took too long to examine the proposal until it was no longer viable. That, and…
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    Sprout Social

  • Must-Have Community Management Resources and Tools

    Sarah Nagel
    30 Jan 2015 | 11:10 am
    A community manager is expected to be a jack-of-all-trades. You must be knowledgeable about the brand and its product or service, as well as all the people that make up the community. You need to know how to best interact on every social network, how to create interesting and engaging content, and how to benchmark and measure these efforts quantitatively and qualitatively. Social channels are constantly changing, and CMs must stay on top of any updates or shifts in focus. There’s a virtually endless number of tools and resources to help community managers stay informed of industry news,…
  • Using Your Social Audience as a Focus Group 

    Elizabeth Harper
    29 Jan 2015 | 10:16 am
    Often, social media is the domain of our marketing or customer service departments (or both). But while social is an essential tool for these purposes, the data and insights gleaned from social networking can have a big impact on your businesses’ actual product or service. The key? Asking for and listening to customer feedback, which can be used to inform your product decisions. In doing so, you not only gain useful feedback, but your customers also feel you’re listening to their concerns — a win/win situation for any business. You’re probably already using social…
  • What Ariana Grande Is Doing That Your Brand Isn’t

    Anna Washenko
    28 Jan 2015 | 11:08 am
    Sometimes it just doesn’t seem fair. Celebrities seem to have it all – fame, money, talent, and enviable social media power. Many celebrities have amassed a gigantic and engaged social media following that builds their voice, excites their fans and strengthens their overall brand. Fortunately, you don’t have to include being a platinum recording artist or award-winning actor to learn from their actions. In fact, many of the elements that have helped today’s coolest celebrities to secure strong social followings are ideas that any brand can tap into as well. These three women…
  • Edgerank: A Guide to the Facebook News Feed Algorithm

    Michael Patterson
    26 Jan 2015 | 10:55 am
    Do you ever get the distinct feeling that not all of your brand’s Facebook followers are seeing your Page posts? Sometimes it can even feel like your business is only seeing engagement from the same core group of people. Those feelings might be validated by actual data. Implemented in 2010, the Facebook news feed algorithm Edgerank was created to pick and choose what Facebook users see in their News Feed. This means that Facebook is choosing which of your followers see all of the updates that you create. The Edgerank algorithm has a rather complicated, controversial history,…
  • How to Build Positive Social Communities

    Elizabeth Harper
    23 Jan 2015 | 7:41 am
    The Internet is an ideal place to build social communities around your brand, but it’s easy for any online community to become mired in negativity. While you may think dealing with negative content and the occasional troll is simply the cost of doing business online, bad attitudes can have a detrimental effect on your community if left unchecked. Not only does negative content discourage users from being active and engaged with their social feeds, but it can actually cause community members to be more negative themselves. A study shows that when content is evaluated negatively by…
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    socialmouths

  • How to Segment Your Email List for ROI [Infographic]

    Francisco Rosales
    27 Jan 2015 | 9:17 am
    Do you segment your email list? If you don’t, you are probably leaving money on the table. Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue. As we always say around here, the name of the game is “Relevancy.” Not segmenting your email list is like shooting in the dark. While email segmentation sounds a bit technical, and perhaps something that big brands do, your ESP (Email Services Provider) most likely offers a very simple way to do this. In this…
  • 3 Marketing Ideas You Can Steal From Bruce Lee

    Josue Valles
    13 Jan 2015 | 8:30 am
    Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later… But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are. And I’m not talking about branding, I mean something deeper…
  • How to Use Pinterest to Dramatically Boost Blog Referral Traffic

    Peg Fitzpatrick
    6 Jan 2015 | 7:58 am
    The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later! The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way. The viral nature of a successful pin is like a pinball bouncing around repins, likes and traffic.Click To Tweet An article on the…
  • How to Make Your Blog Images Perform Better on Social Media

    Francisco Rosales
    9 Dec 2014 | 9:03 am
    We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms. The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it. Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post. Most importantly: The featured image of your post. Why this image is so important, how to create awesome visuals for your content and some great…
  • Top 10 Social Media Posts of 2014

    Francisco Rosales
    3 Dec 2014 | 8:46 am
    I guess summarizing the best content of the year is, among other things, a way of attempting to wrap it all up. 2014 was a great year for SocialMouths, and even thought I’m the one on the “producing” end of the screen, it’s all thanks to you that allow me to deliver what I have to say in form of blog posts, courses and services. I just hope to make a little difference in your marketing, no matter how big or small your business is. Jeez, I promised myself I wouldn’t cry… Alright, so these are the 10 most popular posts published by SocialMouths in 2014.
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Your Evolving Role as a Sales Rep in the Digital Age

    David Chism
    13 Jan 2015 | 4:02 pm
    Remember When… Remember the golden years of the sales rep? From late 1999 up until around 2007, being a salesperson in the home improvement world was, for lack of a better phrase, pretty darn good and rewarding. Sure, you had to have some sales skills and be pleasant with people, but overall it was fairly smooth sailing. Most of my own formal sales training took place in the early 2000s. There was a lot of competition, but marketing during those years was not really that hard. The phone just seemed to ring and leads knocked at the door with what, at times, seemed like very little…
  • Base CRM Final 2014 Review of Updates

    David Chism
    31 Dec 2014 | 2:07 pm
    Narrowing Down My CRM Recommendations As I write my final 2014 blog post, I wanted to bring my readers up to date on one of my favorite Customer Relationship Management (CRM) programs of 2014, Base CRM and why it is a strong choice if you are considering a switch in 2015. I get a bit of emails and comments from others around the world telling me that THIS CRM is better than THAT CRM or that I should try THIS CRM too. I have been using CRM software for 15 years now and have tried and tested several dozen of them to see how they work for a contracting business. The big players in the market:…
  • Using SmartSheet In Our Remodeling Business

    David Chism
    29 Dec 2014 | 7:38 am
    I have a growing number of clients using a project management program called SmartSheet the past couple of years. I stumbled upon SmartSheet awhile back myself when researching other cloud-based project management programs. I had been hooked on Basecamp for almost a decade, but it lacked some key features for my audience. For this next blog, I’ve asked my good friend and client, Barry Stohlman, to write about his experience using SmartSheet in his Design-Build firm in the DC Metro area. Guest Post By Barry Stohlman of Stohlman & Kilner Remodeling Contractors Our residential…
  • Is Blogging Still Important for My Contracting Business

    David Chism
    18 Dec 2014 | 12:31 pm
    I am going to be a bit different on this blog post this week. I have created a short 9 minute podcast answering the question, “Is Blogging Still Important” as we move into 2015. I found it much easier to communicate using audio this time around. I hope you find this post helpful as you wrap up 2014 and plan for the next year. Download: Is Blogging Still Important Podcast
  • How Do You Motivate Your Team? An Interview with Kevin Nolan

    David Chism
    9 Dec 2014 | 6:01 pm
    Exploring the Ideas of Accountability, Reward, and Response We as human beings respond to things. I know. That sounds like an incredibly simplistic statement, but when you slow down and think about it, it’s also incredibly powerful. As business owners and managers, you have an opportunity to draw specific responses from your team by the way you lead, manage, delegate, and encourage. As marketers (and we are all marketers in a way!), we strive to elicit a certain response from those who read our materials, find our websites, or explore our reputations. The trick is to find just the right key…
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    Eli Rose Social Media

  • Your Curated Awesome for 1.30.15

    LizJostes
    30 Jan 2015 | 4:00 am
    As you ready your fingers for lots of Super Bowl live tweeting and chili cheese chip dipping, read through this week’s Curated Awesome! Are You an Angry Tweeter? Time to See a Cardiologist Thankfully, GoDaddy already pulled their planned terrible dog commercial. This should help keep the blood pressures down. 9 Reasons You Should Delete your Pinterest Pins Lots of mixed feelings on this one. On one hand, I get what she’s saying about deleting old pins that never received re-pins. But on the other hand, there’s no way to know if her clearing out of all those old pins (and…
  • Should You Download Facebook Messenger?

    KristinZaslavsky
    28 Jan 2015 | 4:00 am
    There’s been much hubbub about Facebook messenger. Facebook launched this stand alone app several months ago and when their terms and conditions came out, privacy was a huge concern for many. Facebook pushed people to download the separate app through various methods. You can no longer access your Facebook messages via the normal Facebook app. However, you can still see when you have a message. If you try to view it, for months, you were encouraged to download the app – and even shown all of your friends who have downloaded the app. I have not downloaded the app. I didn’t…
  • Google+: A Perfect Facebook – Twitter Combination

    LizJostes
    26 Jan 2015 | 4:00 am
    Google+ gets a bad rap. “It’s a ghost town!” “It’s a Facebook Wannabe!” “None of my friends/customers are there!” To which I respond, “When’s the last time you took a look at Google+? Have you done any searches to find other users or Google+ Communities that fit your niche?” Yes, Google+ doesn’t have near the number of users as Facebook. It also doesn’t have the impossible algorithm, the clutter, the game requests, or the ads that Facebook does. A Google+ Business page doesn’t have the limitations that a…
  • Your Curated Awesome for 1.23.15

    KristinZaslavsky
    23 Jan 2015 | 4:00 am
    Happy Friday! Let’s all grab a slice of pizza and take a look at some truly awesome articles. Facebook’s Got Us on Lockdown Scary news: looks like most of us are not deleting our Facebook profiles anytime soon even though we often feel worse after scrolling through our feeds. I’ll admit, I’ll check in more than I like to admit even though much of the “news” frustrates me. You are What You Like According to New Personality Test In even scarier news, it seems that an algorithm can determine your personality – including whether you’re depressed – better than your friends and…
  • The Difference Between Customer Preference and Importance

    TomLogue
    21 Jan 2015 | 4:00 am
    It was only four in the afternoon and it had already been a long day. I’d been conducting interviews all day with small groups of people about their preferences for color schemes for the local public transit provider. I still had another five hours to go. And then a ray of sunshine entered the room. In disguise. She was in her mid-20s. Bleach blond hair with colorful streaks of blue, pink, and green. Eyes black with makeup, glaring at the floor. Zipped up puffy jacket despite the warm room. She was the quiet one in a group of four participants. As we talked through different color palettes…
 
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    Ari Herzog's Blog

  • Who You Are

    Ari Herzog
    30 Jan 2015 | 4:39 pm
    According to Google Analytics, 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. A session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned. You come from many countries… …and cities of the world… …with different browsers… …and operating systems. Most of you came here from desktop computers. I show 101 using the Apple iPhone and 36 with the…
  • What Comes Easy and Natural to You That Others Struggle With?

    Ari Herzog
    28 Jan 2015 | 8:47 pm
    Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. A career coach, Kathy elaborates: If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing. Not knowing what you’re great at also means you’re more likely to be taken advantage of in the workforce – undervalued, underutilized, and under-compensated. If you don’t know your own worth and value in the world, you’ll…
  • Your Socks Should Match Your Trousers

    Ari Herzog
    25 Jan 2015 | 9:55 am
    It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Yet, this is what I’ve been doing for the longest time. It’s only when I recently bought a pair of dress boots and wore them with blue jeans and white socks, sat cross-legged on a Starbucks chair, and looked down at my sock showing itself, that I turned to the internet. GQ, Men’s Fitness, and similar websites told me I was wrong. The Art of Manliness shares best practices when wearing socks and the second rule explains there should be “a streamlined look with no…
  • Social Networking In Your Face

    Ari Herzog
    23 Jan 2015 | 8:11 am
    Jena Kingsley is the latest in a series of comedians to poke fun at social networking systems by forcefully interacting with people in public places and proving that our online lives are silly when taken literally. Facebook has a little-used function called a poke. Nobody truly knows how to define a poke, some thinking it is sexual and others thinking it is playful fun; but I can press a poke button and you, whether or not we’re friends, will get a notification you were poked. You can then ignore it or poke me back. Or poke anyone else. But if I walk up to you on a sidewalk and poke…
  • 3 Decembers of Twitter Data

    Ari Herzog
    19 Jan 2015 | 2:45 pm
    I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014. Of note, the number of replies increased every year — to the extent that last month saw more replies than the other two months combined. While my mood changes whenever I decide to send a tweet, I usually choose to reply to someone (or mention someone) than merely broadcast. It’s a personal preference. Here is an example broadcast tweet: It is 20 degrees…
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    Oman Collective Intelligence - MPiRe

  • How to sell your products directly on Instagram

    25 Jan 2015 | 8:33 pm
    If you don’t live under a rock you must have realised that Instagram in Oman is very popular. It is not as popular as Facebook (and will never be) but it is way bigger than Twitter.By now any company should already have a strong presence on Facebook so the time has come to focus on Instagram and maximize on the fans. So when you post a photo of a product why not give your fans the ability to purchase right then and there...on Instagram itself?That’s what my favourite shop in Muscat just did. TOTEM, being one of the few shops in Oman where you can buy stuff online, and being the first shop…
  • The newest & coolest app in Muscat

    20 Jan 2015 | 9:45 pm
    I’m glad to finally write about this as I’m part of this project that kept me busy in the past months.Muscat Guide is a new and personalized way of experiencing Muscat and its happenings. It is a free mobile app developed in between Italy and Oman, relying on the latest technology, hosting plenty of valuable info available for both residents and tourists. Muscat Guide has all the usual stuff such as restaurants, shops, major places of interests, cinemas, etc. as well as a news section, in cooperation with Muscat Daily newspaper. Additionally you'll find a social media section where…
  • Social Media: The Growing Potential in Oman

    11 Jan 2015 | 6:46 am
    Guest post by Swati Srivastava - several sources have mentioned the growing potential of social media in Oman. The number of people making use of social media in Oman is increasing exponentially. The Oman Daily Observer reports that social media is being used by local businesses and residents on a daily basis.Social Media Growth in OmanThe penetration of several Internet-enabled devices such as tablets, laptop, and Smartphones has increased the number of Internet and social media users in Oman. During the last decade, the Internet users have increased from 4 percent to approximately 70…
  • Ikea's horror

    24 Oct 2014 | 3:07 am
    Remember The Shining?Halloween is approaching and Ikea Singapore created a themed advert to promote late-night shopping by using one of the most famous scenes of the 1980 horror movie starred by Jack Nicholson. Watch the video and your late-night shopping will never be the same again...
  • Social media unhappiness

    20 Oct 2014 | 12:18 am
    Social media in Oman is used by hundreds of thousands people and therefore, if monitored, it can be a very useful tool for the government. With so many people on Facebook, Twitter, Instagram, blogs, forums, etc. there’s a good chance to find out what the population, or at least a part of it, is happy or unhappy with.I’m taking two examples but there's lots more out there; both examples are related to civic education which seems to be an unknown matter to many here in Oman.Like what you saw? These are very common sights unfortunately. People Animals go for picnics or camping and leave…
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    Laurence Borel

  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
  • Paris vs. New York: a visual tale of the two cities

    Laurence Borel
    30 Oct 2014 | 1:33 pm
    In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram Muratayan author of the book without word Paris vs. New York. 
  • Introducing London Midtown

    Laurence Borel
    12 Oct 2014 | 1:27 pm
    I was  surprised the other day to find out that the triangle of Bloomsbury, Holborn and St Giles area has been dubbed London Midtown. I happen to work Midtown and my university is also based in this eclectic and exciting area. The Evening Standard and  Inmidtown.org recently highlighted a number of exciting talks taking place Midtown in the coming months. Enjoy! The Virtues of Modern Business, The Bloomsbury Ballroom, 29 October 6-9pm  The School of Life’s Alain de Botton discusses the joys and challenges of contemporary modern working life. _______________________ 10 things you…
  • From 140 characters to 20K words

    Laurence Borel
    4 Oct 2014 | 3:04 am
    This is it! I handed in my hashtag research thesis a couple of weeks ago after working on it from 6 months full time. Going back university to study towards a Masters by Research was something which I wanted to do for many years and it’s been a hell of a journey. I have now discovered myself a brand new passion for academic research and I really hope to be able to continue studying towards my PhD. Onwards and upwards! [<a href=”//storify.com/laurenceborel/the-hastag-project-as-it-happened-hashtagldn” target=”_blank”>View the story…
 
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    Marketing

  • Going Global

    David Howell
    27 Jan 2015 | 4:00 pm
    Précis:  Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message reaches its full potential. The latest global survey of social media usage has recently been published by We Are social. The study covers over 240 countries profiling all of the major economies to give a snapshot of how social and mobile are being used today.    This massive report has several highlights including: Worldwide social media users exceeded two billion back in August. Worldwide penetration of mobile phones passed…
  • Retargeting Matters

    David Howell
    20 Jan 2015 | 4:00 pm
    Précis:  Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing. 2015 looks set to be the year where social media ads become even more important to corporate marketing campaigns. With all of the leading social media networks actively developing their own take on how social ads should be managed, now is the time for all corporate marketers to fully leverage their use of retargeting in particular.   Related Content:  Social Targeting: The new frontier for corporate marketers Delivering targeted…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    20 Jan 2015 | 4:00 pm
    Précis:  What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video? Catching up with YouTube All corporate marketers know that video content has taken centre stage as the most popular shared online content over the last year or so. Of course all eyes look to YouTube in this sector, but a new report from eMarketer suggests that other social media networks are nipping at the heels of YouTube, as other channels leverage their support of video content.   Related Content:  Who is using Facebook? The…
  • The State of Marketing Leadership

    David Howell
    14 Jan 2015 | 4:00 pm
    Précis:  As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks. One key question that all corporations will be asking themselves across 2015 is if they now fully understand social media, and can their core marketing staff lead their business into a future that is increasingly dominated by social media.   Related Content:  Speaker Interview: Jennifer Dominiquini, CMO, Evite & BuySeasons Content Management: A new…
  • The Incite Summit West

    Liam Dowd
    7 Jan 2015 | 6:45 am
    Event Duration Event Date:  Mon, 2015-05-18Tue, 2015-05-19 Event URL:  http://incitemc.com/west/ Event Location:  San Francisco Number of attendees:  200 Programme URL:  http://incitemc.com/west/conference-agenda.php Brochure URL:  http://1.incitemc.com/LP=521 Speakers URL:  http://incitemc.com/west/conference-speakers.php Purchase Recording URL:  http://incitemc.com/west/register.php Event Organiser:  Kate Frasca Event Organiser E-mail:  kfrasca@incitemc.com Précis:  The event will feature 40+ Senior Brand Vice Presidents and C-Suite…
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    i-SCOOP » Email marketing

  • The state of digital marketing optimization 2015 – challenges and solutions

    Dave Chaffey
    26 Jan 2015 | 12:03 am
    The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as...
  • Email marketing versus social media – once more

    J-P De Clerck
    30 Dec 2014 | 3:30 pm
    According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can’t...
  • The role and use of content in email and marketing automation

    J-P De Clerck
    13 Mar 2014 | 3:24 am
    People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you’re using email or a social platform, for instance, when using your mobile device? Despite the fact that content marketing is also...
  • Good eCRM puts the customer at the centre of the universe

    Jim Ducharme
    1 Jan 2014 | 6:49 am
    Gianfranco Cuzziol’s fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that consumer journey. He’s been described as a “conversation manager”. Gianfranco, who spoke several times at i-SCOOP’s Fusion...
  • Industry news: StrongMail becomes StrongView

    J-P De Clerck
    10 Jul 2013 | 6:03 am
    US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution approach that made it go beyond email, announced it changes its’ name into StrongView. The company says it does so to better align its’ brand...
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    DreamGrow Social Media

  • Online Shops and Google Analytics e-commerce tracking

    Priit Kallas
    30 Jan 2015 | 2:44 am
    Kui sa pead e-poodi ja ei kasuta Google Analyticsi poolt pakutavat e-commerce tracking võimalusi, siis jääb sul suur osa analüütika kasudest saamata. Mis on Google Analytics e-commerce tracking? E-commerce tracking annab Google Analyticsile andmed sinu e-poes toimuvate tehingute kohta. Tänu sellele näed eurodes väljendatuna, millised veebilehed müüvad paremini, millised kanalid ning reklaamid toovad ostjaid ja kuidas erinevad e-poe elemendid sinu reaalset käivet mõjutavad. Näiteks saad vastuse küsimusele, et kui kulutada päevas 1550 eurot Delfi avalehe bännerile, siis kas see…
  • How to Use Social Media Channels to Build Your Newsletter

    Priit Kallas
    16 Apr 2014 | 7:01 am
    Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list. The campaigns on social media sites should be used to engage people and lead them to make the next step in the funnel. The best goal would be to make the potential customer buy your products or services but this may not be always possible. In this case you should strive to get more information and a permission for future communication. Building your newsletter through social media campaigns When you…
  • 11 Reasons Why Newsletter Beats Social Media

    Priit Kallas
    8 Apr 2014 | 6:09 am
    It’s time to reallocate funds to your content marketing and newsletter. Start integrating social media to boost your email marketing. With the latest changes to what gets into the Facebook newsfeed it’s becoming clear that engaging your hard won fans will become increasingly difficult. Facebook’s share price is going up and they have to find ways to justify that with increased ad revenue. Latest analysis published by Marshall Manson from Social@Ogilvy found that organic reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of…
  • André Morys from the largest conversion agency in the world

    Priit Kallas
    4 Mar 2014 | 1:47 am
    André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in the world). Their customers include renowned national and international online retailers, financial services and manufacturers. André’s writings have been widely published by professional and popular media alike: Adzine, iBusiness.de, Website Boosting, Internet World, and many other magazines. He’s also been a lecturer in usability and user-centered design at universities and…
  • Brian Massey: Keynote speaker for Elite Camp 2014

    Priit Kallas
    3 Mar 2014 | 3:00 am
    Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get more visitors. He appears in his trademark lab coat when speaking…
 
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    Russell Roering: Geek, Marketer, Digital Croody-Head

  • The Difference Between a Pause and a Stop

    russell
    5 Jan 2015 | 10:04 am
    I never thought I’d be one of those writers who would have to explain a hiatus. I told myself when I started blogging that I would consistently write and, should a break occur, I would pick up right where I left off. But when you go two years without a new post, people deserve an explanation. First of all, I am sorry for the pause. If you are one of the ten people who read my posts, odds are you are beyond thinking “where are the new posts?” and have long since moved on to something else. Maybe its time to work on winning you back. Second, I have not stopped writing! You may…
  • Why are Light Bulbs so Hard to Find at Target? UX IRL

    russell
    30 Dec 2012 | 6:26 am
    On a recent trip to my local-area Target to buy a couple of new light bulbs for my apartment, I was taught a valuable lesson in User Experience. I needed a few other items and, since I knew their location, picked them up first. I then began to peruse the store in a slowly increasing panic I hadn’t experienced in Target since I had to shop alone for my 4-year-old niece. I began by searching the obvious places—lamps, home improvement, home décor…nothing. I could’ve asked an employee, but everyone knows it’s illegal for a man to ask for help. I finally found the light bulbs…
  • Diving into Social Media When your Small Business Isn’t Social

    russell
    10 Nov 2012 | 1:02 pm
    There is no chance that small business will become less competitive. Especially now, we see an upward trend of start-ups gaining capital and taking their shot at success, so small businesses need to stretch further than ever to stand out. As a free tool, social media is naturally an attractive choice. The tendency for a restaurant, bar, or sports venue to rapid-fire across social networks with feel-good messages and upcoming promotions is a natural fit. But what about a Laundromat? What should they say on Twitter? Do they even need Twitter? In the gilded age of shiny social toys, we forget…
  • Going on a Content Diet

    russell
    7 Sep 2012 | 3:46 am
    This is a Harley-Davidson© Fat Boy™, which is far more awesome than anything else that’s fat, hence why its here. Since the first time a caveman drew a picture on the wall and another caveman stopped to take a look at it, mankind has been a consumer of content. Today we call ourselves “consumers” of pretty much everything and anything we can get ahold of in terms of online content. As someone who makes their living from creating content, this is good for me (thanks, by the way). Which may make what I’m about to tell you seem like blasphemy. You and I are content-fat. We…
  • It’s Time to Shut Up About Customer Service

    russell
    10 Jun 2012 | 6:57 am
    Before the rise of ratings boards, social media channels, and the awesome instant gratification that comes with the Internet, when you received stellar customer service, you told your friends. When you received terrible customer service, you really told your friends. Social media now allows us this same freedom, which is a mixed blessing. Think about all of the times you’ve received bad service from several employees with the same company over the course of several visits. Is it the whole organization that sucks, or just one bad apple? The next time you receive bad customer service and take…
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    EduTek n Social Media Advisor

  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
  • Apricot Connecting Teachers, Students and Parents

    EduTek_SocialMedia Consultant
    7 Dec 2014 | 10:47 pm
    Today I came across new EdTech resource, Apricot, that connects teachers, students and parents to make everyone talking about your school. How Apricot Works Image Source: http://justapricot.com/images/howitworks@2x.png According to Apricot, ‘Teachers discover what students find interesting and challenging. Students feel empowered by giving feedback, and parents gain insight into what their kids are learning’. At present it is free, and offers an easy way to help students engage with their teachers and parents. As of now, they are doing a pilot study and those interested in participating,…
  • Broadcast Your Presentations on Any Device

    EduTek_SocialMedia Consultant
    30 Nov 2014 | 8:01 pm
    Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time. You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices. Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png At present it is free and no registration required. Hence those interested can explore the tool.
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    Madras Geek

  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
 
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    HarveyLeach Media Training

  • How to win the election in three words – Think: “Real People”

    Ann Bird
    30 Jan 2015 | 6:12 am
    We’re forever hearing about how much the Westminster parties spend on “spin doctors” and other so-called communications experts. I’d say they still have a way to go to help win our votes, if an interview with a seasoned Labour politician this morning is anything to go by. Peter Hain – MP for Neath and a former minister in Blair and Brown’s governments – was on the BBC’s Today programme to defend Ed Miliband’s focus on the NHS, after the leader took a bashing from former Labour ministers Alan Milburn and Lord Hutton. James Naughtie asked him how radical Mr Miliband…
  • Doctor, Doctor…I can’t stop spouting gobbledygook!

    Ann Bird
    9 Jan 2015 | 6:06 am
    There’s a major blockage in the NHS, but not in A&E departments. No, it’s in its communications. This morning I stumbled on a web page from the NHS that arguably exemplifies all that’s wrong with our much-valued health service. The page details its “Quality, Service Improvement and Redesign ‘Train the Trainer’ programme”. The first symptom is right there in the title. What?! There’s more. It says it’s “a fantastic opportunity to develop people within your own organisation or system to spread the required skills and knowledge through a tried and tested learning and…
  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
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    Kommein

  • Freelancing Doesn’t Look Like This:

    Deb Ng
    26 Jan 2015 | 11:08 am
    While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that freelancing is this easy, carefree, barefoot, lifestyle. It couldn’t be farther from the truth. Let’s put aside the fact that the woman in the photo is sitting on an extremely rocky beach. I mean, comfort isn’t essential for anyone working full time at anything, right? I know that when I need to dig in and get work done the first thing I do is look…
  • Using Facebook Filters – For Sharing and For Viewing

    Deb Ng
    23 Jan 2015 | 11:26 am
    I’m a prolific Facebook user. I’m on Facebook pretty much all day because of my my clients and so I tend to share with my personal friends as well. As my Facebook friends fall into several different categories, I don’t necessarily feel comfortable sharing certain things with certain groups of people. For example, I don’t want to share personal family stories with business associates. Also, there are people who I would like to remain Facebook friends with, but I don’t necessarily want to see all of their Facebook updates. With all that in mind, I make heavy use of…
  • There’s No Such Thing As “Unemployable”

    Deb Ng
    19 Jan 2015 | 7:44 am
    I’m confused by a term I’m seeing more and more among the freelancers and independent contractors I interact with on a regular basis. “Unemployable.” Yet, each of the people using “unemployable” to describe themselves, has a steady pool of clients. So I ask you, if they are so unemployable, how are they able to find work on a regular basis? You keep saying that word… “Unemployable” is a dangerous concept In case you missed the memo, I’m not fond of using negative terms to describe a positive situation. So if…
  • Why I Won’t Teach Anyone to Dominate, Disrupt, Disturb, or Make Noise

    Deb Ng
    16 Jan 2015 | 5:44 am
    Internet marketers can be a little silly sometimes. They use negative terms such as “dominate,” “instigate,” “disrupt,” “disturb” and “break the rules,” to sell strategies for being profitable and successful. I can tell you, in all the years I’ve been in business, the people who make me most uncomfortable are the people who are over aggressive and take to steamrolling anyone who gets in their way. I don’t do business with this type of person, nor do I recommend clients to this type of person. I…
  • Before You Invite Me to Like Your Facebook Page…

    Deb Ng
    11 Jan 2015 | 7:43 am
    So you have a new Facebook page to announce your latest whatever it is you’re doing this week. Hey, I’m cool with that. I know that it sucks to create a social profile and have no one like it and I’m always happy to help my friends. Social media is a numbers game and no one wants to hang out on a page with only 10 Likes. I get it, really I do. I just wish I heard from you other times and not only when you want me to Like or share your stuff. Before you send anyone an invitation to Like your Facebook page, ask yourself the following: Do I interact with this person on a…
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    Ricardo Bueno

  • Using the Lock In Effect To Convert More Real Estate Leads

    Ricardo Bueno
    15 Jan 2015 | 6:00 am
    There are plenty of search engines that produce search results just as good as Google but with more results per page and better privacy and yet everyone hasn’t switched. Why? Because the lock in effect is very powerful. The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to. For example, I have a friend who banks with BofA. She always complains about the miscellaneous fees that they charge but BofA is making it difficult for her to cancel and move to another…
  • Why Your Online Strategy Is Failing (and What You Should Do About It)

    Ricardo Bueno
    13 Jan 2015 | 6:00 am
    Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the “Results Triangle”). Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it. In real estate, in order to effectively generate and close online leads you need three critical components as well: An IDX-powered website Site traffic (paid or earned) An effective follow up sales process That’s it. Get these 3 key elements…
  • What Real Estate Agents Can Learn From TIME’s 40% Newsletter Open Rate

    Ricardo Bueno
    8 Jan 2015 | 10:12 am
    The editorial team at NewsCred wrote an excellent article on the success of TIME’s newsletter open rate. It’s a good read. According to the article, TIME boasts a 40% open rate and a click-through rate of about 16%. That’s 2x’s the industry average. Most industries, according to MailChimp, average around a 20 – 25% open rate. Real Estate shows an average 21.12% open rate with a click-through rate of 2.68%. The format of their email is simple. It’s called The Brief. Each email contains 12 hyperlinked headlines with a short paragraph teaser. Simple, right? It…
  • 5 Business Resolutions You Can’t Afford To Break In 2015

    Ricardo Bueno
    6 Jan 2015 | 7:00 am
    It’s that time of year when everyone is making new years resolutions. I’m going to go to the gym this year and get fit. I’m going to eat more healthy. I’m going to resolve to be more disciplined in my business.  New Year’s resolutions are a promise we make to ourselves to do better at something. As you sit and review last year’s results in your business, and as you start planning for the 2015 business year, here are 5 business resolutions you absolutely cannot afford to break! Resolution #1: “I will write more regularly on my real estate…
  • 3 Types of Revenue Worth Pursuing in 2015

    Ricardo Bueno
    5 Jan 2015 | 9:34 am
    Over the New Year “break” I listened to Seth Godin’s Startup School Podcast. If you’re creating anything in 2015, it’s definitely worth a listen. In one of the first episodes Seth Godin talks about 3 types of revenue worth pursuing. The revenue of business, revenue of trust and attention, and the revenue of referral.  I thought I’d take a little more time to talk about the latter two today. Revenue of Business The revenue of business is the revenue that you generate when you close escrow on a property. You have a buyer who submits an offer on a…
 
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    Jeffbullas's Blog

  • 5 Reasons Why You Should Have a Digital Marketing Strategy

    Dave Chaffey
    28 Jan 2015 | 8:03 am
    A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one. And yet, on the ground, most companies remain unconvinced. A new report by Smartinsights.com, Managing Digital Marketing 2015  , shows that a full 50% of marketers have active digital marketing programmes, but no defined strategy at all. This is actually a slight increase…
  • The Most Powerful Connection Tool On LinkedIn You Should Start Using Today

    Alex Pirouz
    27 Jan 2015 | 8:01 am
    The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration. Social media provides tools and technology that let you grow and build connections at scale globally. On the social web it starts with tweeting someone’s content, sharing their post on Facebook or adding value to people’s lives on LinkedIn by publishing great content. This is the “weak…
  • 10 Things All Bloggers Need to Know About the Latest Version of WordPress

    Ajeet Yadav
    26 Jan 2015 | 8:01 am
    If you are a blogger then you will have heard about WordPress. In fact it is the most popular blogging platform globally and is used by more than 23.3% of the top 10 million websites as of January, 2015. It powers more than 60 million websites! But there is a new version that you need to checkout. The very latest version of WordPress, 4.1 “Dinah”, is now available for download or update. Named “Dinah” for jazz singer Dinah Washington, version 4.1 proves to be the apparent milestone for WordPress due to a plethora of improvements, general updates, fixes and new amazing features.
  • 8 Compelling Ways To Tell 140 Character Stories On Twitter

    Kimberly Grimms
    23 Jan 2015 | 8:01 am
    With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. Unfortunately, not all people have a natural talent for storytelling and writing good tweets. If you’re using your Twitter for social media marketing purposes, you have to learn how to write effective and concise content or else you’re in for costly mistakes that will…
  • 10 Top Social Media Posts of 2014 From The World’s Best Blogs

    Susan Harrow
    22 Jan 2015 | 8:01 am
    Social media is in constant evolution and 2015 looks like another exciting year. We will see paid social media advertising becoming a must, social mobile continue to transform the web and the content creation challenge pushing the old boundaries. It’s not time to put the feet up but keep re-inventing, testing and experimenting. If you want to check out some of the social media facts and statistics from last year then you may enjoy this article! This is a super list of the 10 top social media posts from some very savvy social media bloggers that showed us the way in 2014. Here a huge…
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    Shiraz@ShirazDatta.Com

  • Where Big Data Jobs Will Be In 2015

    30 Jan 2015 | 6:04 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
  • This is how your Marketing Technology Lanscape looks like in 2015…And YES, its confusing….

    15 Jan 2015 | 6:18 am
    Technology has and will keep on playing a critical role in your marketing strategy....and its criticality will go two notches up in near future with the emergence of connected homes and "Connected Beings".   The below Marketing Technology Landscape, a long-running graphical view of the Martech space by Scott Brinker of ChiefMartec. This does highlight the complexity that Martech space has in offering but provides a view for a marketer to chart an optimize path/elements to consider for an effective marketing success. If you finding it confusing, don't worry...its is…
  • Meet Mike – Your Customer in 2015

    5 Jan 2015 | 11:12 am
    Meet Mike. Mike is your customer in 2015 He is connected and one who checks his smartphone throughout the day, every day, Religiously . Mike doesn’t pay much attention to your ads but he always has a an opinion on your company, and will happily post his thoughts on social media. He likes to  consult reviews and pay close attention to what his friends think when making a purchase. And most importantly, Mike is loyal….even in the products he use for his daily rituals. He’s a big fan of your brand, and wants to keep buying your stuff. But if you make a major mistake or lose his trust,…
  • Ten Ways Big Data Is Revolutionizing Manufacturing

    17 Dec 2014 | 6:22 am
    McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.  The McKinsey article shows through several examples how big data and advanced analytics applications and platforms can deliver…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • How to Design a Subreddit for Your Own Business, Service, or Program

    Jesse Aaron
    30 Jan 2015 | 5:45 am
    Subreddits are – unknown to many – free to create and customize. Just like we might create our own forum or Facebook group, a subreddit bears many similarities to these platforms. It has a theme: we can designate what type of content and discussions are appropriate and which are not. It has rules: we can […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed), slowly learning Python, and reading…
  • When A Friend Of A Friend Becomes My Employee

    Laurianne Laval
    29 Jan 2015 | 5:45 am
    More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. Your clients, friends, families, and all those who appreciate your values and understand your needs are assisting in your search for candidates. The Wall Street Journal calls it Friend […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at myjobcompany.com. She blogs to show brands how to use social media in their…
  • 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later

    Jonah Geil-Neufeld
    28 Jan 2015 | 5:45 am
    Podcasts aren’t new, but in 2014 they came back in a really big way. 2014 saw the first podcasts “celebrity” emerge in Sarah Koenig, the host and producer of Serial, a spin-off of NPR show/podcast This American Life. Serial drew millions and millions of listeners and begot fan podcasts, hundreds of blog posts, and one […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global audiences. |…
  • How to Network Successfully on Google Plus. Are You Networking or is it not Working?

    Peg Fitzpatrick
    27 Jan 2015 | 5:45 am
    Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking! Learning to network like a pro starts with using the good old social skills […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. And her…
  • The Psychological Impact of Google Hangouts

    Wade Harman
    26 Jan 2015 | 5:45 am
    For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. The option to build one’s audience by allowing us to become show hosts and reach different people with a more emotional message. In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
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    Social Media DDS

  • Dentists Using Social Media

    SocialMediaDDS
    26 Jan 2015 | 4:00 am
      Finally, it’s beginning to happen with more regularity.  Dentist are using social media more often and more consistently. And I couldn’t be happier! You know how I know that more and more dentists are using social media? From the questions that I get asked when I speak at dental groups on “Let’s Get Social”. […]
  • Smelling Like a Rose – Using an Email Scheduler

    SocialMediaDDS
    19 Jan 2015 | 4:00 am
    I see rants every day on Facebook or Twitter.  I’m sure you do too.  Most often, I ignore them.  I chalk them up to the rant-er having a bad day and needs to let off some steam. But occasionally, the rant hits home. This rant made me think. Emails are such an important way to […]
  • How to Make 2015 a Truly Rewarding Year

    SocialMediaDDS
    5 Jan 2015 | 4:00 am
      It would be easy for me to write a “first post of the New Year” about what I am going to do to help each of you on your social media journey for your brands and businesses.  But facing the clean and compelling slate of a New Year shouldn’t be about platitudes and promises. […]
  • Waxing Philosophical for the Holidays

    SocialMediaDDS
    22 Dec 2014 | 4:00 am
      Each week I try to come up with articles that I think will be relevant and helpful to anyone who is considering using or just starting out with social media as part of their marketing strategy.  Sometimes my muse is working right there with me and sometimes I have to coax her out of […]
  • Visions of Social Media Dancing Through My Head

    SocialMediaDDS
    15 Dec 2014 | 4:00 am
        Remember when you were a child and right about now, visions of sugar plums would be dancing through your sweet little heads?   And then we became grown ups! I don’t know about you, but the visions that are dancing through my head at any given moment of the day usually have something […]
 
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    Joshua Swodeck

  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
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    blog

  • Technology should serve consumer experience, not the other way around

    Scott Anderson
    30 Jan 2015 | 8:36 am
    With advancement in technology happening so fast, a lot of companies are struggling to implement at the speed of change. How often have you had to wait at the cash register while a clerk fumbles to input your frequent shopper info? How many times have you seen the shop-lifter alarms sound when a customer tries to exit, only to find that a clerk forgot to remove the magnetic tag? When trying to contact a live company representative on the phone, how long did you have to wait and how many phone trees did you have to punch through to get help? All of these are unfortunate examples of businesses…
  • Data Privacy & Protection Will Be Achieved Through Data Literacy

    Matt Krebsbach
    28 Jan 2015 | 2:09 pm
    Today marks the eighth annual Data Privacy Day in the United States (Data Protection Day in Europe), an event led by the National Cyber Security Alliance (NCSA). Promoted as an international movement to highlight consumer privacy and data protection efforts, Data Privacy Day centers on “Respecting Privacy, Safeguarding Data and Enabling Trust.” The effort to promote a safer, more secure and trusted Internet is something we can all stand behind. And to that end, businesses and consumers must be equally dedicated to the cause not just of data privacy and protection, but also of data…
  • Creating community with user-generated content: An interview with Sony

    Brent Robinson
    27 Jan 2015 | 6:20 am
    Sony Electronics is responsible for some of the most popular consumer electronics in history. Recently, they have started a new program to showcase user-generated content in stores and on their website store.sony.com. We had the chance to sit down with Katie Babineau, Sr. Communications Strategist at Sony, to learn how Sony is using social content to highlight the Sony community and the meaningful role their products play in their customer's everyday lives. How do you think user-generated content (UGC) has changed the consumer journey over the past few years? Brands are now really starting to…
  • Today’s marketplace is a networked dialogue between brands and consumers

    Brent Robinson
    23 Jan 2015 | 7:24 am
    In our follow-up to last week’s post on the growth of user-generated content (UGC), we’re continuing to highlight how UGC is changing the Internet and consumer marketplace. This post provides a condensed version of subjects covered our eighth edition of The Conversation Index, which details how sharing UGC across networks (such as Bazaarvoice) and channels improves sales, insights and search results traffic. Content must be authentic On the web, content has always been king. But in 2015, it’s UGC’s authenticity that helps drive a businesses’ online success—particularly when it…
  • Six intriguing marketing predictions for 2015

    Lisa Pearson
    16 Jan 2015 | 8:23 am
    Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most interesting 2015 marketing predictions I’ve encountered, my corresponding commentary, and one of my own predictions. Sensory mind games Expert: Chloe Allan, Brand Planner, The Good Agency Source: The Guardian “This year, we have seen more brands lean towards the use…
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    BSitko

  • Set Your Data Free

    bsitko
    30 Jan 2015 | 5:39 am
    Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense…
  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
  • Executing Quick Marketing Wins

    bsitko
    17 Oct 2014 | 4:30 am
    This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things…
 
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    Sazbean

  • Using Pinterest for Business

    Sazbean Team
    26 Jan 2015 | 7:00 am
    Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. They’re a passionate group, one that actively share and engage with content. And it’s content that is shared and re-shared; as high as 80% of all Pinterest content is curated. Signing up your business for Pinterest is not unlike most social media sites. Businesses will want a strong profile picture, a clear bio that defines who…
  • How Brands Use Social Media to Enhance the Customer Experience

    Sazbean Team
    22 Jan 2015 | 6:00 am
    Social media is no longer optional for businesses wishing to grow and compete in their industry. A survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Despite 52 percent of companies saying it’s nearly impossible to measure ROI on social media marketing, a majority will increase spending on mediums in 2015, according to a study by Gigaom. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. A good customer…
  • Measurement Basics for Facebook Pages

    Sazbean Team
    19 Jan 2015 | 7:00 am
    For all the work you put into running your Facebook page—updating statuses, responding to comments, updating information, creating events, answering messages, posting pictures, interacting with others’ posts—sometimes you might wonder just what it is you’re doing on your computer when there are so many other aspects of your business to worry about. Hey, we get it. But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. There’s the immediate, of course. Just…
  • Rules for Creating an Engaging Corporate Video

    Sazbean Team
    13 Jan 2015 | 10:51 am
    We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. From HD professional video to stock footage to animation, there is a world of digital messaging available to your business. Just make sure that you follow some fundamental rules in creating your marketing media. Speak to Your Customer There is a rule in psychology that you need to meet your clients where they are. This is true for…
  • How to Know if Social Media Efforts are Paying Off

    Sazbean Team
    12 Jan 2015 | 6:00 am
    Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. The fact is that many people just don’t understand how to figure out how their social media efforts are paying off. For the biggest of social media skeptics, throwing around phrases like ‘community engagement’ is just not that impressive. While plenty of people understand the benefits of establishing a community online to where you can directly share…
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    SociableBlog

  • Top 10 New Social Media Apps for 2015

    Elizabeth Victor
    30 Jan 2015 | 9:11 am
    The social media industry is not new anymore, and yet it is still exploding with growth. You don’t have to be an expert to know who the big players are: Facebook, Twitter, Pinterest, and Google Plus. (You could include Instagram but it’s a part of Facebook now). But, there is a lot more to social media than those apps, including some interesting up and coming platforms. So let’s talk about some new social media apps you need to get to know this year. Bubbly Bubbly is a social media network based in voice. Users can create voice messages. They can then edit and add effects before posting…
  • “Whatchu Talkin’ Bout Willis?” – The Importance of Social Media for Small Business

    Brian Sutter
    28 Jan 2015 | 10:45 am
    Prior to social media, businesses used public relations, advertising, and direct mail to create visibility, generate brand loyalty, and build sales. However, many small businesses found these tools included a high price tag. The launch of social media effectively leveled the marketing playing field between small and large businesses because social media is free. According to the State of Small Business Report, 56% of SMBs invest only 3% of their revenue in marketing. That percentage is evidence of the significant gap between what large and small businesses spend. A recent Gartner survey has…
  • Which Apps Are Spying On You?

    Gary Miliefsky
    28 Jan 2015 | 9:15 am
    Is it possible that Smartphone and Tablet apps are spying on you? If so, when would they do it and why? There has been $500 billion dollars in global banking fraud – half of which occurred online – using PCs, laptops, tablets and smartphones. In the USA alone there has been 930 million identity thefts, according to PrivacyRights.org. Do you spend time on your smartphone or tablet reading through your most recent text messages, sending emails and playing some fun games like angry birds, flappy birds, candy crush or others?  Ever fumble for your car keys and use that sleek flashlight app…
  • 6 Ways Teachers Can Harness The Power Of Pinterest

    Sharen Stuart
    26 Jan 2015 | 12:26 pm
    When you think of social media sites, you think about sharing pictures and videos and connecting with friends. But, there is one website that is truly ideal for teachers… and it is called Pinterest. Pinterest allows teachers to do many great things in terms of teaching and learning in a very convenient and fun manner. If you are a teacher, then get ready to explore a new and exciting world of opportunities that Pinterest brings to you. They will enhance your productivity in no time. 1. Pinterest can be Used to Share Assignment Details It’s easy for teachers to create pages with detailed…
  • Using Social Networks as Powerful Advertising Tools

    Ivan Dimitrijevic
    14 Jan 2015 | 7:19 am
    Everyone has an account on any given social network, or two, or three, or all of them, and this is just a way of showing how addicted we are to them. No matter whether we are using them for posting pictures of cute kittens and babies, or if we are using them for some alternative business purposes, social networks are here – and they are going to stay. They present a perfect online gathering place, each of them catering to a different group of people; some are more inclined toward business users, while others are better for the visually inclined. They cater to both genders, all nationalities…
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    Kikolani

  • Fetching Friday – 20 Posts on Marketing and Productivity

    Kristi Hines
    30 Jan 2015 | 9:09 am
    Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin 10 Ideas to Inspire Your Next Blog Post by Liz Jostes 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Frederiksen Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle) by Isla Mcketta The Scientifically Proven Best…
  • 6 Essential Split Tests for WordPress Users with Nelio A/B Testing

    Kristi Hines
    26 Jan 2015 | 6:00 am
    Have you ever found yourself trying to make a decision about your website’s design or content? If so, then split testing can help you make the best decision possible based on conversions. Nelio A/B Testing is a split testing tool made for WordPress. It makes it easy to test critical elements of your WordPress website that either guide your visitors where you want them to go. In this post, we’re going to look at the essential split tests WordPress users should consider for their website and how to set them up using Nelio A/B Testing. Essential Split Tests for WordPress Websites…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    23 Jan 2015 | 7:00 am
    Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden 5 Reasons Your Small Business Should Start a Podcast Today by Dan Newman Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya 9 Ways to Recycle Your Blog Posts Into Other Content Formats by Will Blunt Use Lifestyle Content to Revamp Your Company’s Marketing Strategy by Jack…
  • 12 Social Media Tools for Scheduling and Publishing Updates Compared

    Kristi Hines
    19 Jan 2015 | 9:00 am
    In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Want to learn how to effectively promote your content? Sign up for the waitlist for my new premium training on content promotion! Social Media Tools Compared The following are the social media tools for scheduling and publishing updates that I chose to research. AgoraPulse…
  • Fetching Friday – 32 Posts on Online Marketing and Productivity

    Kristi Hines
    16 Jan 2015 | 8:14 am
    Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Book Writing Productivity Hacks by Nicholas Carlson FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori Reid 25 Reasons Your Business Should Switch to WordPress by John Rampton 12 Proven Ways Your Copy Can Get More Conversions by Chad Rucker 7 Dead-Simple Ways to Improve Slide Decks by Erica Mcgillivray How to Provide Unique Value in Your Content by Rand…
 
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    Cendrine Marrouat Photography

  • St. Sernin Basilica, Toulouse

    Cendrine Marrouat
    19 Jan 2015 | 8:02 pm
    Original size: 3456 × 5184 pixels Buy the print and merchandise at Redbubble.
  • Palmyra, Syria

    Cendrine Marrouat
    11 Jan 2015 | 8:24 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Redbubble.
  • A walk in Seville

    Cendrine Marrouat
    4 Jan 2015 | 8:33 pm
    Original size: 5180 × 3384 pixels Buy the print and merchandise at Redbubble.
  • Toronto in black and white

    Cendrine Marrouat
    3 Jan 2015 | 4:10 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Fine Print America. Buy the merchandise at Redbubble.
  • Almost like a painting…

    Cendrine Marrouat
    9 Nov 2014 | 6:45 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
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    Financial Social Media

  • Managing Compliant Messages on LinkedIn

    Amy McIlwain
    29 Jan 2015 | 11:11 am
      If you’re like me, on just about any given workday, you’ll receive a LinkedIn message from a colleague in your social network. Maybe they’re congratulating you on a promotion or for reaching a significant work anniversary. And maybe you’re returning their message with some positive messaging of your own. That’s great! It means you’re staying connected via social media even when you’re at your busiest. But what if those LinkedIn messages take a more sales-driven turn, and you and your colleague start talking about a business opportunity? Can you be sure that your LinkedIn…
  • How to Freshen Up Your Website in 2015

    Amy McIlwain
    1 Jan 2015 | 9:10 am
      While I often talk about the importance of LinkedIn, Twitter and Facebook in my Financial Social Media blog posts, the fact is that an advisory firm’s social presence on the Internet is best established with a well-designed website. In 2014, and even more so in 2015, the trend in web design is leaning toward a new technology called responsive web design, and you can expect to see many more websites using this design function in the future. Responsive web design makes sites easier to navigate and it works across all digital devices, including iOS and Android smartphones, iPads and…
  • Best of 2014: Top Financial Social Media Blogs This Year

    Amy McIlwain
    30 Dec 2014 | 12:56 pm
    2014 was a great year for social media in the financial and insurance industries! A lot of progress was made, with limits being pushed, regulations clearly defined and the number of professionals getting involved increasing even more. At Financial Social Media, we always like to help you stay on top of what’s going on and changing in the digital marketing world, so just incase you missed some of them, we have put together a list of our most popular blogs from 2014 by category — What Changed, FinServ Statistics, & New Networks/Methods. What Changed? What the New SEC Social Media…
  • 5 Best Practices for Creating Successful, Customized Email Campaigns

    Amy McIlwain
    25 Dec 2014 | 1:20 pm
      As more financial professionals get up to speed on social media, I’ve noticed that they sometimes forget that tried-and-true email is still a great way to connect with clients and prospects. Utilizing both email and social within your digital marketing (and even tying campaigns together) can be incredibly powerful. The possibilities within email have evolved, including just how personal a customized campaign can look and feel. Maybe you’re one of those early-adopting technophiles who believes that email is dead. But in a great article in The Atlantic, “Email Is Still the Best…
  • Happy Holidays!

    Amy McIlwain
    23 Dec 2014 | 10:09 pm
    Wishing everyone a wonderful holiday season and a Happy New Year!   http://financialsocialmedia.com/wp-content/uploads/2014/12/Financial_SM_Xmas_promo_FULL_HD_2.mp4 Author informationAmy McIlwainPresident at Financial Social MediaAuthor, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon…
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    Digital Royalty

  • Social Snacks, Episode Six

    Darren Flores
    30 Jan 2015 | 9:47 am
    On this week’s episode of Social Snacks, we’re chatting about Super Bowl XLIX, aka the “Brand Bowl,” how the White House continues to make social an integral part of their strategy, and how Facebook is making an effort to reduce online hoaxes. Hungry? Have a snack on us. Want to partner with dR and the gang? The post Social Snacks, Episode Six appeared first on Digital Royalty.
  • Tumblr Tailors Platform for Writers

    Chelsea Hartling
    29 Jan 2015 | 3:36 pm
    “Is Tumblr back from the dead?” I overheard someone ask that question in a meeting the other day. “I thought it was just a phase like Myspace.” To be honest, the answer is no. It’s not back from the dead, because it never died in the first place. The platform has over 420 million active users and 220 million blogs made up of pictures, GIF’s, cat memes, and Beyonce pictures. It’s very possible that any meme or viral image you’ve seen in the past year or so originated on Tumblr. And ever since Yahoo! acquired them back in 2013, they’ve…
  • Social Snacks, Episode 5

    Darren Flores
    18 Dec 2014 | 7:30 am
    Welcome to the fifth episode of Social Snacks, a new 1:40 web series from your friends at Digital Royalty. This week we’re chatting about YouTube’s new .gif creation tool, Liam Neeson and LinkedIn, and a new tool on Twitter for quickly promoting your posts. Hungry for some social goodness? Have a snack, on us. Want to partner with dR and the gang? The post Social Snacks, Episode 5 appeared first on Digital Royalty.
  • Using Automation To Put A Little Time Back In Your Day

    Graham Kahr
    16 Dec 2014 | 9:46 am
    We’ve all heard the phrase, “you’ve gotta work smarter, not harder” but that’s not always as easy as it sounds, right? Luckily, there’s a wide selection of apps that can help you cross tasks off your to-do list through automation. Apps like IFTTT and Workflow are great third party apps to get you automating like a pro. All of those tasks that you’ve never wanted to do like backing up your contacts to a Google Spreadsheet or automatically download Facebook Photos that you’re tagged in to your Dropbox, are done in a flash with ‘If This Then That’ (IFTTT). IFTTT…
  • Holiday Picks: Social Campaigns

    Erinn Ray
    11 Dec 2014 | 9:47 am
    We’re well into this festive season and I’m sure you’ve seen just a wee bit of holiday marketing, no? If you’re like me, you’ve been bombarded by holiday ads for quiet some time now. Heck, we’ve been seeing them since before Halloween! But even in the sea of sameness (please, not one more perfume commercial!), there are a few gems that have stuck out to us. Here are our top picks for the seasonal campaigns with awesome social integration. Motorola Moto 360 – #ForOurTimes The ‘A Watch for our Times’ campaign rolled out just in time for the holidays to promote their…
 
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    Uncrunched

  • MTailor Launches on Android. Get Yourself A Perfect Shirt.

    Michael Arrington
    30 Jan 2015 | 2:19 pm
    Up until now only iPad/iPhone people could use MTailor, the app that uses your mobile device to scan you more perfectly than any tailor ever could, and have shirts made to your exact measurements. I last wrote about them in December when CrunchFund invested. Since then they’ve sold a LOT of shirts. They haven’t started offering pants or suits yet, but once they do they’ll already have your measurements. People on Android devices were frustrated that they couldn’t use MTailor. Now they won’t be frustrated any more. Get the Android MTailor app here. It launches…
  • The Conference In Detroit

    Michael Arrington
    5 Jan 2015 | 9:38 am
    Detroit. It was once the factory of America. No more. For most of us, Detroit has been a city in decline for much or all of our lives. The population has declined rapidly, and everyone has seen the images of abandoned buildings, drug violence and abject poverty. In other words, Detroit is the perfect place to begin anew. There is an energy there as people begin to rebuild. A willingness to experiment. A stubbornness to succeed. Tech startups can play a pivotal role in rebuilding, but infrastructure is needed. We are seeing a dramatic increase in the number of Detroit based startups looking…
  • The Ethics Of Publishing Hacked Information

    Michael Arrington
    15 Dec 2014 | 12:54 pm
    Like many people I’ve been fascinated by the Sony hacks. So much interesting information (and gossip) about the inner workings of a major movie studio. I was also waiting for Sony to start balking at the re-publication of a lot of that information by the news sites. And sure enough, they’re now calling it stolen information, and threatening publications that are sharing it with the public. It reminds me distinctly of the situation we found ourselves in in 2009 when a hacker delivered a truckload of internal Twitter information. See In Our Inbox: Hundreds Of Confidential Twitter…
  • MTailor: The Perfectly Tailored Man’s Shirt

    Michael Arrington
    10 Dec 2014 | 2:21 pm
    MTailor, one of our recent investments at CrunchFund, is a really amazing company. They make tailored shirts for men, except your mobile device is the tailor. You go through a quick scanning process that involves leaning your phone or tablet against a wall and then spinning slowly in front of it. Once that’s done MTailor has your measurements, which they say are 20% better than actual tailors they used for a study. I’ve never owned tailored shirts but I should have. I have a longer body than average and generally buy tall shirts when I can find them. That’s been harder with…
  • “Time Collapse” And My Broken Brain

    Michael Arrington
    10 Nov 2014 | 9:52 pm
    I was perusing the news headlines this evening and I noticed this article about Glenn Beck’s health troubles. A few sentences early on in the article floored me, because it describes how I feel exactly: “Doctors tell me that up until recently, I hadn’t had a real REM sleep in maybe as long as a decade,” Beck said. “I didn’t have a dream that I remember, except one in a decade. And quite honestly, this isn’t a symptom you look to fix if you have a ton to do. But the first sign of trouble I noticed was what I call a ‘time collapse.’ If we had met before, I couldn’t tell…
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    agency 2: Social Media Agency

  • Social Media Networking By Age Groups

    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
  • Social networking sites. Ones to watch in 2015?

    agency2
    24 Dec 2014 | 2:17 am
    Exploding onto the scene, making a quiet entrance or growing in popularity? There is always talk about which new social media platforms are replacing the existing channels.  Although it is never as simple as a platform becoming obsolete in a matter of days, new tools and apps and sites are popping up all the time. Whether or not they will grow in popularity and gain cult-like status or disappear into the cloud ether never to be seen again, only time will tell. WeChat – mobile voice and text messaging service from China, WeChat has now become the largest standalone messaging app by monthly…
  • Facebook’s new call to action for 2015

    agency2
    15 Dec 2014 | 6:43 am
      Driving more call to actions on Facebook in 2015 Facebook Pages are giving marketers additional capabilities on their brands’ pages with a set of new call-to-action buttons. Call-to-action options, including Book Now, Contact Us, Shop Now & Sign Up, will help brands actualise the value of their communities. A welcome move, especially after the challenge of reduced organic reach that Facebook Communities managers have been faced with. It is an interesting move that Facebook are placing this call-to-action button in such a prominent position (next to the Like button),…
  • Creative Workplace: London Social Media Agency

    agency2
    28 Nov 2014 | 4:19 am
    A social space for London social media agency | Created by Studio 7 Design. agency:2 moves into a new, bespoke London office designed for creative inspiration & sociable interaction. A fab new office has been designed and created by the team at Studio 7 Design for agency:2, run by Joel Davis and Sharon Baker. Studio 7 Design worked quickly and efficiently in order to facilitate a smooth transition from a temporary office in London’s Kings Cross to a  new space in Highbury & Islington. The bespoke office space was designed with purpose and flair; all of the elements have come…
  • What Does The Future Hold For A Marketing Director?

    agency2
    22 Sep 2014 | 8:57 am
    Gartner analyst Laura McLellan has predicted  2017 a company’s Chief Marketing Officer will “spend more  than their counterpart Chief Information Officers”.  We are already seeing IT becoming increasingly important for marketing departments and a merging of these skills sets. With social media, big data, real-time analytics and data security now a fundamental part of any marketing campaign this increase in spend is not unexpected. As new software is becoming more refined it is increasingly important that new technologies are fully integrated. Part of this process involves…
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    barnraisersllc.com

  • 15 B2B case studies show how content marketing drives ROI

    Rob Petersen
    25 Jan 2015 | 2:27 pm
        70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute) 21% say they are successful at tracking ROI (source: Ad Age) Content marketing is more important to B2B businesses. Who is succeeding and why? Below is a infographic that details B2B Content Marketing Trends for 2015. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience Don’t create content for the sake of…
  • How to build a strategy for social influence in 8 steps

    Rob Petersen
    18 Jan 2015 | 8:26 am
        78% of people say companies’ social media posts impact their purchase decisions 71% are more likely to make a purchase based on social media referrals 25% of social media users have purchased a product after sharing it or marking it as a Favorite on Facebook, Twitter or Pinterest (source: Digital Information World; an infographic from invesp is below) These facts show social influence plays an important role in our purchase decisions. Social influence is a reason companies turn to social media. But, to get desired results, there has to be a strategy: A roadmap with…
  • 35 data points show how content marketing works

    Rob Petersen
    12 Jan 2015 | 12:12 pm
        90% of marketers use content marketing (source: e-Strategy Trends) 44% have a documented content marketing strategy (Source: Flip Creator) 42% of B2B marketers and 34% of B2C marketers believe they are effective at it (source: e-Strategy Trends) These statistics indicate content marketing has come of age but there is still room for improvement. What makes it work? How should your business use it? Here is some guidance. 35 data points that show how content marketing work. CONTENT IS KING 78% of CMOs believe custom content is the future of marketing (source: Social Times) 76% use…
  • 14 case studies show great digital creative drives ROI

    Rob Petersen
    3 Jan 2015 | 1:25 pm
        Does great creative drive ROI? We certainly think it should. Here are 14 case studies that highlight creative on digital campaigns. They include brands from B2C, B2B, small business, large brands, profit and non-profit. Tactics range from paid, owned and earned media to user generated content. In each case, the impact of the creative idea is isolated and measured. We found great creative drives ROI. But it drives even greater ROI when it is combined with smart targeting, sound strategic thinking and has a specific business role in the overall marketing mix. Here are 14 case…
  • 8 studies prove digital advertising works for brands

    Rob Petersen
    28 Dec 2014 | 4:42 pm
        35% of Unilever’s advertising spending in the U.S. is in digital (up 40% versus year) (source: Deloitte) 33% of Procter & Gamble’s U.S advertising budget goes to digital media (source: Deloitte) Trends indicate leading brand companies are moving ad spending to digital, but the question many still ask is: Does digital advertising really work for brand advertisers? To answer this question definitively, the IAB through Peter Minnium, Head of Digital Initiatives, asked BarnRaisers to help them research this area and create the infographic featured at the bottom of…
 
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    Windmill Networking is Now Maximize Social Business

  • How to Design a Subreddit for Your Own Business, Service, or Program

    Jesse Aaron
    30 Jan 2015 | 5:45 am
    Subreddits are – unknown to many – free to create and customize. Just like we might create our own forum or Facebook group, a subreddit bears many similarities to these platforms. It has a theme: we can designate what type of content and discussions are appropriate and which are not. It has rules: we can […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed), slowly learning Python, and reading…
  • When A Friend Of A Friend Becomes My Employee

    Laurianne Laval
    29 Jan 2015 | 5:45 am
    More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. Your clients, friends, families, and all those who appreciate your values and understand your needs are assisting in your search for candidates. The Wall Street Journal calls it Friend […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at myjobcompany.com. She blogs to show brands how to use social media in their…
  • 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later

    Jonah Geil-Neufeld
    28 Jan 2015 | 5:45 am
    Podcasts aren’t new, but in 2014 they came back in a really big way. 2014 saw the first podcasts “celebrity” emerge in Sarah Koenig, the host and producer of Serial, a spin-off of NPR show/podcast This American Life. Serial drew millions and millions of listeners and begot fan podcasts, hundreds of blog posts, and one […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global audiences. |…
  • How to Network Successfully on Google Plus. Are You Networking or is it not Working?

    Peg Fitzpatrick
    27 Jan 2015 | 5:45 am
    Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking! Learning to network like a pro starts with using the good old social skills […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. And her…
  • The Psychological Impact of Google Hangouts

    Wade Harman
    26 Jan 2015 | 5:45 am
    For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. The option to build one’s audience by allowing us to become show hosts and reach different people with a more emotional message. In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
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    Social Media Simplify

  • Entrepreneurship Education through Digital & Social Media: EOP - IIE

    Syed M Raza
    26 Jan 2015 | 7:28 am
    Tweet At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a…
  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (or consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School…
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    Heidi Cohen

  • 5 Key Facebook Marketing Trends For 2015

    Heidi Cohen
    30 Jan 2015 | 3:00 am
    Facebook To Marketers: What You Need To Do To Succeed Love it or hate it, Facebook is the 800 pound gorilla of social media. Facebook is also a global platform. It’s a Top 10 social media entity across the world (Check out the social media behavior complete with charts and details.) As such, Facebook’s 2014 annual earnings report spotlights important trends every business must understand and incorporate into their 2015 marketing plans. (BTW–Here’s the Ultimate 2015 Marketing Checklist to download.) Facebook’s earnings reports are targeted at stock and investment analysts, not…
  • Content Search VS Social Media

    Heidi Cohen
    28 Jan 2015 | 3:00 am
    Search And Social Media Maximize Content Marketing Reach Got content? Of course you do. You’re a marketer! Resources remain the top content marketing challenge. This translates to the need for more people (often referred to as time) and budget. Yet, this overlooks the critical problem at the heart of content marketing. KEY ISSUE: How does your audience (including prospects, customers, influencers, users and employees) discover your content? Because the best content in the world is worthless if the right people don’t see it!  (It helps to have a well developed marketing persona.) ANSWER:…
  • Do You Know What Your Audience Is Doing On Social Media?

    Heidi Cohen
    26 Jan 2015 | 3:00 am
    Social Media Behavior In 2015 You must incorporate social media into your 2015 marketing plan as an integral element of your content, communication, interaction and promotion. Concurrently, social networks continue to mature in their own product life cycles becoming serious businesses and media entities that must gen