Social Media

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  • 3 Ways to Use Social Media for Business

    Social Media Examiner
    Neil Patel
    16 Sep 2014 | 2:00 am
    Is social media working well for you? Are you approaching it the right way? Everyone uses social media differently, and the approach you use should be based on your goals. In this article I’ll share three ways to use social media to get the results you want for your business. #1: Sell Products or Services [...]This post 3 Ways to Use Social Media for Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Social media (addiction) overload?

    Amy Heugh
    admin
    10 Sep 2014 | 7:22 am
    In 2004… …the world wide web adopted only 5 social media websites and now today there are almost 200 running wild. In a frame of 10 years the evolution of social networking had accelerated aggressively. Out of the flood of procrastinatory gateways out there I’m only member to 9 of them and I feel like if I don’t check every single one of them by the end of the day, I’m missing out on information that might be significant. It’s like this online community of socialites had cast an enchanted spell on us or do I dare say it has become an dependence to alleviate our…
  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    We First Blog
    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • [Infographic] The Science of Instagram

    Dan Zarrella
    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • YouTube Converts, Facebook Self-Destructs, and Brands Do Real Time Wrong | Social You Should Know

    Ignite Social Media
    Erin Ledbetter
    13 Sep 2014 | 8:00 am
    YouTube Converts Better than Twitter and Paid, Earned, Owned is Still Relevant Convertro published a study this week breaking down which social channels were best at driving web conversions.YouTube proved to be the best, getting the most credit for driving both product discovery (first touch) and conversion (last touch) in their study, while Twitter, Tumblr and LinkedIn brought up the rear of the pack. The article also leads with a claim that paid converts better than organic on most social channels, while organic is best suited for middle funnel touch points. Seems like a pretty obvious…
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    Canva

  • 5 Fall Inspired Color Palettes

    Julya Buhain
    16 Sep 2014 | 3:00 am
    Fall is here! ‘Tis the season for crunchy leaves, sweaters and pumpkin spice lattes. When it comes to design, you need to make sure your brand stays on top of seasons and holidays. Show your audience you’re paying attention and are on top of the freshest trends. Color is a good way to stay on track. Put a Fall flair on your design with these color palettes! 1 Warm Up Your Design Brick Red (#C2453B), Sunflower (#FFE645), Pottery (#ECC66E) and Chocolate (#B25641) Warm tones are colors in the shades of yellow, orange, red and brown. Warm tones are colors we associate with things…
  • Canva Shortcuts Infographic

    Peg Fitzpatrick
    15 Sep 2014 | 5:30 am
    Creating great designs just got a little easier! We’ve created an infographic of Canva shortcuts for you to enjoy and use as a design resource.   We hope these tricks will help you design some amazing graphics for your blog, small business, classroom, or wherever you need a little bling. We know that you don’t have a lot of time – who does? So working smarter with keyboard shortcuts will help you get more done and maybe help improve your graphic design skills a little as well. You can grab the embed code below the infographic to add it to your own blog post. You may…
  • Branding Basics: An Introduction

    Poppie Pack
    11 Sep 2014 | 5:00 am
    The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted. We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines. 1Your Brand Essence This is the…
  • 10 Terrific Font Pairs for You To Try

    Julya Buhain
    9 Sep 2014 | 5:50 am
    Choosing fonts that pair well with each other is a lot like choosing an outfit. You have to make sure everything works well together. Here are some ideas we’ve gathered up for some font pairing for inspiration. 1 Launch Time   Raleway (51, Bolded, All Caps, Centered, #747676), Yellow Tail (51, Lower Case, Regular,  Centered, #747676), Raleway (28, Bolded, All Caps, Centered, #d3e0d1)   Raleway is a modern, no-nonsense font with classy accents. Yellowtail is a playful script with sharp angles that wouldn’t look out of place in the 1930s. Keep things bold and fresh with a…
  • Featured Blogger: Aaron Lee of Post Planner

    Peg Fitzpatrick
    8 Sep 2014 | 7:07 am
    Learning from people who have paved the way in blogging and social media is very helpful to new bloggers. We caught up with Aaron Lee and asked him a few questions about how he plans his day and gets things done. You’re sure to learn some tops to be a better blogger yourself by learning from Aaron. 1Tell us a bit about yourself and what you do. Ni nao (hello), I’m Aaron Lee or better known as @askaaronlee on Twitter. I am the Grand Master of Customer Delight on Post Planner. My job is to make sure our customers are happy with our product. That involves me working with the team to give…
 
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    Social Media Examiner

  • 14 Social Media Marketing Tools Recommended by the Pros

    Cindy King
    16 Sep 2014 | 3:00 am
    Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. [...]This post 14 Social Media Marketing Tools Recommended by the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 3 Ways to Use Social Media for Business

    Neil Patel
    16 Sep 2014 | 2:00 am
    Is social media working well for you? Are you approaching it the right way? Everyone uses social media differently, and the approach you use should be based on your goals. In this article I’ll share three ways to use social media to get the results you want for your business. #1: Sell Products or Services [...]This post 3 Ways to Use Social Media for Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Instagram to Promote Your Products

    Richard Lazazzera
    15 Sep 2014 | 3:00 am
    Are you using social media to reach new customers? Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel. In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.  [...]This post How to Use Instagram to Promote Your Products first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 4 Ways to Use Social Media in Public Relations

    Maggie Patterson
    15 Sep 2014 | 2:00 am
    Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media. In this article I’ll share four ways you [...]This post 4 Ways to Use Social Media in Public Relations first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Twitter Buy Button: This Week in Social Media

    Cindy King
    13 Sep 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that [...]This post Twitter Buy Button: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Amazon Has Turned On Carrier Billing For Apps, First In Germany With O2

    Ingrid Lunden
    16 Sep 2014 | 11:18 pm
     Amazon, the e-commerce giant that recently added smartphones to its growing mobile empire, is now turning on another element to bring more users and usage into its mobile business. It will now enable carrier billing, so that when people buy paid apps and make in-app purchases through Amazon’s appstore, they can charge that directly to their phone bills. Working with UK… Read More
  • Microsoft Shakes Up Its Board, Boosts Its Dividend 11%

    Alex Wilhelm
    16 Sep 2014 | 9:24 pm
     Microsoft has announced two coming board departures, two board additions, and a boost to its dividend. Leaving the board are Dave Marquardt and Dina Dublon. Marquardt is best known for his work in venture capital, and Dublon for her work at JPMorgan Chase. Taking their places are the appointed Teri List-Stoll from Kraft and Charles Scharf of Visa. Read More
  • Cozy Makes Its Rental Management Service Free

    Kyle Russell
    16 Sep 2014 | 6:58 pm
     Cozy, a Google Ventures-backed service that make the rental process easier for landlords and tenants, has made its current feature set available to all clients for free. In a blog post, Cozy CEO Gino Zahnd says that making these features free will bring in a wider audience for products set for launch in Q4 2014. Read More
  • Apple’s iPhone 6 And 6 Plus Cases Offer Comfort And Light Protection With Few Concessions

    Darrell Etherington
    16 Sep 2014 | 6:05 pm
     Apple launched both its new iPhone 6 and iPhone 6 Plus today, and along with the new smartphones it also debuted new cases for each. The follow the simple precedent Apple set out when it created the iPhone 5s leather cases: simple, solid color designs that are thin and have no moving parts, yet offer a degree of additional protection to the fit and finish of your devices. The new cases for… Read More
  • SwiftKey’s Predictive Keyboard App Is A Free Download On iOS

    Natasha Lomas
    16 Sep 2014 | 6:02 pm
     Rejoice, long-time iOS users, for you can finally throw off the shackles of the native Apple keyboard — cursing its erratic autocorrect habits for (hopefully) the last time — as you download a third party keyboard adventure of your choice, including Android veteran SwiftKey, which is releasing its first system-wide keyboard software app on iOS as a free download. Read More
 
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    Mashable

  • The Latest Twitter Meme is a Passive-Agressive Bunny

    Andrea Romano
    16 Sep 2014 | 11:00 pm
    The latest meme to hop on Twitter isn't another nonchalant emoticon such as the Smug Shrug. It's a passive-agressive bunny. Twitter has long been a forum for members of the media to have an open dialogue, to share ideas and stories in a productive environment. Now a group of media professionals has used the microblogging service to revive the so-called "Sign Bunny" meme. See also: How Did an Obscure Emoji Take Over the Internet? Shrug. The rabbit holds a sign — because rabbits can't talk, of course — where the tweeter can write a short phrase, from a funny joke to a…
  • 'Sun-filled, Cosy, Chic': Common Rental Lingo Translated By Bondi Hipsters

    Jenni Ryall
    16 Sep 2014 | 10:43 pm
    SYDNEY — The Bondi Hipsters know how to speak in real terms for Australia's under 30s. So in typical style, Adrian and Dom have created a list of the most ridiculous rental adjectives for your referral The satirical comedy duo have already taken aim at everything hipster including cocaine-snorting environmentalists, fashion-forward freaks and the underground mainstream on their YouTube channel. See also: Bondi Hipsters Show Reality of Australian Men in Old Spice Ad Now, the boys from Bondi Beach, who in real life are known as Nick Boshier and Christiaan Van Vuuren, have dissected the…
  • No Welfare for Weed Bill Passes House of Representatives

    Brittany Levine
    16 Sep 2014 | 10:36 pm
    The so-called "no welfare for weed bill," which would block pot shops from accepting welfare debit cards, passed the House of Representatives Tuesday. The Preserving Welfare for Needs Not Weed Act aims to close the loophole that was created when states such as Washington and Colorado legalized the recreational sale of marijuana, Rep. David Reichert, the bill's main sponsor, said on the House floor, according to a video of his remarks posted on his YouTube page See also: Tech-Powered Weed-Delivery Service Eaze Comes to San Francisco A federal law passed in 2012 forces states to prevent welfare…
  • Just a Chill Bear Cooling Off in a SoCal Pool

    Colin Gorenstein
    16 Sep 2014 | 10:00 pm
    Bears have got to beat the SoCal heat somehow During a particularly un*bear*able (sorry) Los Angeles weekend, when temperatures hit triple digits, one black bear's remedy was to climb into a backyard pool in Sierra Madre. In the bear's defense, the recesses of the pool were practically made for a reclining bear. Dancing Traffic Light Helps Pedestrians Moonwalk Safely Tiny Hamster Eating Tiny Hot Dogs Takes On Kobayashi You're Knot Ready for Ylvis' New Song, 'The Trucker's Hitch' Kristen Wiig and Ellen DeGeneres Have No Idea How 'Let It Go' Goes Read more... More about Humor, Viral Video,…
  • PSA: Don't Enable iCloud Drive When You Upgrade to iOS 8 Yet

    Karissa Bell
    16 Sep 2014 | 9:00 pm
    Apple's iOS 8 launch is finally upon us. But before you make the leap, there's one feature you should opt out of for now: iCloud Drive. See also: The 18 Most Important Features in iOS 8 iCloud Drive, which will launch with iOS 8 as part of Apple's new continuity features, is a cloud-based storage platform similar to Google Drive or Dropbox. It allows you to share files across apps on multiple iOS and OS X devices. But there's a catch— iCloud Drive is only compatible with iOS devices running iOS 8 and Macs running OS X Yosemite, which is not yet available. As, Nick Fletcher of Realmac…
 
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    Charlene Li

  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer

    Charlene Li
    9 Sep 2014 | 9:49 pm
    While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […] The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li.
  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
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    Sensei Marketing

  • Facebook to Fix Security Issue in iOS App

    Sam Fiorella
    4 Sep 2014 | 3:57 am
    Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, and did.  Last December I posted an article calling out the Android permission settings on the Facebook Messenger app and others like it. I highlighted the threat that the “without your permission” stipulation, among others, could open the door for…
  • Is the War Between Marketing and IT Over?

    Sam Fiorella
    28 Aug 2014 | 8:44 am
    The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughing at the marketing team’s request and timeline. Conversely, IT departments are often myopic in the way they work, too focused on the task’s parameters, technology, and security concerns to understand the bigger business need. Few companies have been able to find common middle…
  • Ikea Targets Millennials, Combines Sitcom and Reality TV Themes

    Sam Fiorella
    25 Aug 2014 | 5:58 am
    Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials. Here’s the scenario: The show’s host welcomes a millennial couple as they enter an Ikea store and has them hypnotized into parenting their future children (played by actors) through various life dramas. The…
  • Is our addiction to the utility of mobile apps blinding us to potential security issues?

    Sam Fiorella
    18 Aug 2014 | 6:32 am
    Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good on its promise to force users to download a separate app if they wanted to continue to IM their friends using its platform, which, I assume, is the reason that my year-old post gained so much traction. Unfortunately, I inaccurately used…
  • Sony Finds Influencers Among Friends, Not Social Celebrities

    Sam Fiorella
    13 Aug 2014 | 12:17 pm
    Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy but how can you target those friends? Over the last three years, social scoring platforms like Klout, Kred, and PeerIndex have been making news in marketing circles with claims that they can identify the most influential people in…
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    Martin Shervington

  • The power of ‘words and images’ we use on Google+

    Martin Shervington
    12 Sep 2014 | 12:28 am
    This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is, what emotional response do you want to create? Do you consider this […] The post The power of ‘words and images’ we use on Google+ appeared first on Martin Shervington.
  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
  • An interview with Martin Shervington and Geekbeat!

    Martin Shervington
    18 May 2014 | 3:12 pm
    Hello there! If you would like to know a little more about me that just my Google+ content then check out this lovely interview with a buddy of mine, David Foster: The post An interview with Martin Shervington and Geekbeat! appeared first on Martin Shervington.
  • The Oculus Rift – virtual reality just got ‘real’.

    Martin Shervington
    26 Apr 2014 | 7:05 pm
    Introduction With Facebook’s purchase of Oculus Rift, a virtual reality gaming device, the new world of virtual reality just became more real. This post gives you an idea of my UberGeekiness as I try it out for myself. I believe that the virtual world will rapidly become a new platform, like desktop, like mobile, but […] The post The Oculus Rift – virtual reality just got ‘real’. appeared first on Martin Shervington.
 
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    Social Media Today

  • How to Be Remarkable in a Noisy Social Media World

    Iris Vermeren
    16 Sep 2014 | 11:00 pm
    Whatever industry you operate in, the first battle you have to win over the hearts, minds and dollars of your potential customers is to rise above the noise and grab their attention by doing something different. Don’t let your marketing take the back seat.
  • The 5 Best Social Media Campaigns of the Summer

    Justin Garrity
    16 Sep 2014 | 10:00 pm
    Summer may typically be a slow time for marketing but that hasn’t stopped some savvy brands from launching creative campaigns that stand out.
  • Website Builder Platforms: Best Options for Small Businesses

    Courtney Hunt
    16 Sep 2014 | 10:00 pm
    The days of having to build a website “brick by brick” (i.e., code it line by line) are long behind us. For small businesses and “single shingle” professionals in particular, who don’t have in-house resources and can’t afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their site(s) relatively quickly and inexpensively.
  • Four Ways to Prove the Value of Social Media to Your CMO

    Mairead Ridge
    16 Sep 2014 | 10:00 pm
    Board meetings and budget approval requests can be a nightmare to digital marketers in need of justifying the ROI of social media to their CMO. This article helps to break down how marketers can approach higher-ups and deliver key values that will get their social campaigns approved.
  • Import Your Facebook Friends to Google+

    Craig Fifield
    16 Sep 2014 | 10:00 pm
    The easiest thing you can do when trying to grow your following on a new social network is to find and connect with any existing friends or followers that you have already on other networks. Here's how I found my Facebook friends on Google+.
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    Social Media Explorer

  • Why the photo explosion isn’t a technology story

    Ian Greenleigh
    16 Sep 2014 | 3:00 am
    Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before. But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos. Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its…
  • Stop Creating Content

    Jason Spooner
    12 Sep 2014 | 9:31 am
    Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that content strategy by pumping out content by the truckload. However, when you look at the results of these talented people, are you blown away? Sure you’re getting indexed in Google, and you’re getting a handful of shares and comments on various social platforms, but is the content successful? If it’s not, you might be a bit perplexed. After all, you’ve done the keyword research, you’ve audited your audience, and you even have a production…
  • Is Fun Content Over-rated?

    Tracey Parsons
    11 Sep 2014 | 3:00 am
    So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed’s attention and it wasn’t you. You know why? Apparently that stuff is fun. Not for me, per se, but for the gaggle of people I know on Facebook it must be the most fun thing in the world. And guess what, people like fun. At first, I thought this was all about the fun, but then I realized, it is exactly the type of fun people like. They like fun that is all about them. So, if you can…
  • Be More Awesome? Challenge Accepted!

    Matt Hollowell
    10 Sep 2014 | 3:00 am
    It’s going to be LEGEN…wait for it… I’ve been binge watching “How I Met Your Mother” lately (I’m only up to season 7, so no spoilers), and the more I spend quality time with Barney Stinson, love him or hate him, the more I feel he personifies the current state of Social Marketing, at least in part. That might sound like a stretch, but stay with me and see if you see your brand in his suave, yet sometimes flawed character. If so, maybe there is something for us all to learn here. Suit Up! Every day, brands suit up. We pretty up, use language that is often incomprehensible yet…
  • How to make the perfect social media quiz

    Josh Haynam
    9 Sep 2014 | 3:00 am
    Quizzes are the fastest growing form of content. On Interact alone, more than 3000 quizzes have been created in the last few months. Perhaps not surprisingly, the top 10% of those quizzes receive 90% of the traffic. In an attempt to figure out what distinguishes a good quiz from a “bad” quiz (that gets very few views), we put together a huge excel file of quizzes made using Interact and ran some statistics to discover what sets the high traffic quizzes apart from the rest. Here’s what we found: There are five attributes of a “perfect” quiz A title that sticks out on social media A…
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    @ProBlogger

  • Four Ways to Crush Your Email Challenge and Build the List

    Stacey Roberts
    15 Sep 2014 | 11:24 am
    This is a guest contribution from Luke Guy. I support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. I Wish I did it this way to begin with. Why? Collecting emails has got to be the fastest, easiest, cheapest way to build a community. You can approach someone and more likely get their email than a “like” on Facebook. Email is about discovery. Facebook is about liking what we already like. You know this though. You know that email is the way to build…
  • Creating and Selling Ebooks Webinar

    Stacey Roberts
    11 Sep 2014 | 6:48 pm
    This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. It covers: Sell Sheets: Do you need one? What is it? How to make a good one. What content to have in your book – what shouldn’t you miss? An effective book outline Thinking about your audience Your review process Writing tips – not only to get content written, but also tips about format, consistency and even mindframe mid-book The editing process Adding visual elements…
  • How to Craft a Blog that Attracts Customers and Converts Like Crazy

    Stacey Roberts
    9 Sep 2014 | 9:54 am
    This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m being honest (and I always am!) then you need to know one thing: A blog that doesn’t make money is a hobby, and a hobby is not a business. The truth is, many of us don’t know what we’re doing when we’re first starting out online. Learning how to create a website, identify your ideal customer and convert them into sales will be a process,…
  • Hypnotic Writing | 5 Effective Strategies To Put Your Reader In A Trance.

    Guest Blogger
    8 Sep 2014 | 9:30 am
    This is a guest contribution from Thai Nguyen of Wantrepreneur Journey. You are getting sleepy…very sleepy… That’s typically what comes to mind when you think of hypnosis—a stage show with some unfortunate soul doing the chicken-dance. However, those who practice hypnosis are quick to give a proper explanation. Here’s the textbook definition: The induction of a state of consciousness in which a person becomes highly responsive to suggestion or direction. We enter into hypnotic states on a daily basis; completely absorbed in an activity and losing track of time. It happens when…
  • The 5 Step Voyage of Creating Awesome Content

    Guest Blogger
    7 Sep 2014 | 9:36 am
    Image via Flickr user na.harii. This is a guest contribution from James Scherer. Do you struggle for content inspiration? Do you feel like every article you write is exactly like another you’ve already written or read? You’re falling victim to content stagnation, and it’s something we all deal with. Perhaps you need a refresher, a reminder, or just someone to give you a few new ideas - a nudge along the way. This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of…
 
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    Scott Monty

  • This Week in Digital - 9/5/2014

    5 Sep 2014 | 8:00 am
    Leaks from iCloud and Home Depot show cracks in security, the newspaper industry continues its slide, social acquisitions continue, Twitter maps out its product offering, Facebook patent acquisition hints at new developments, why listening matters, the gaps in cross-channel marketing, how to stand out in a boring industry, social media strategy in one slide, the updated CMO Survey and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology,…
  • This Week in Digital - August 29, 2014

    28 Aug 2014 | 9:05 pm
    After a two-month hiatus, This Week in Digital is back.The numbers behind the #IceBucketChallenge, the value of inbound marketing, Amazon loves Twitch, Uber hates Lyft, Facebook cracks down on click-bait, Twitter opens the analysis floodgates, Hyperlapse speeds up Instagram's video, companies are still trying to figure out ROI, your brand may not own its Facebook likes, native advertising developments, a slew of ebooks for Content Marketing World and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of…
  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
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    Social Fresh

  • Tip: Learn how to create killer content using research

    Jason Keath
    16 Sep 2014 | 5:31 am
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to the field.” — Tom Webster, Edison Research Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers. But, how do you stand out when everyone is throwing infographics and pie charts around? Edison’s Expert’s Guide to Content Marketing with Research, by Social…
  • 14 things social marketers say

    Jason Keath
    15 Sep 2014 | 4:00 am
    One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to help promote our social media conferences this year, we decided to steal borrow from one of our favorite visual content leaders, Someecards. I’m sure you’ve seen the influence of Someecards across the web. Their simple idea is wildly creative, visual, and flexible, which is probably why the concept is so shareable. Simply pair an old…
  • How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks

    Chris Brogan
    11 Sep 2014 | 4:00 am
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your business. His tips are below. I highly recommend you implement them for your business today. —- Blogging is dead. We all know that. We know because people tell us this every few weeks. Sometimes, when Facebook lets you see a post that someone didn’t pay to promote, you’ll see it there. “I’ve quit blogging.
  • How Tim Cook changed the Apple Watch social media conversation

    Jason Keath
    10 Sep 2014 | 7:16 am
    The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment sections of newspapers, in 50 languages and 200 countries. So everything basically. Before the official keynote announcing the Apple Watch, the conversation was split somewhat evenly between design, cost, and the functions of the watch. With design taking up 40% of the conversation and secondarily, potential cost taking up 32% of the discussion…
  • Tip: The live appearance lead magnet

    Jason Keath
    9 Sep 2014 | 4:00 am
    Any time you make a public appearance you should TRY to get email leads out of it. No matter how small or large the event, have a couple resources you can point people to that allow you to start a longer conversation with folks beyond that initial first encounter. These resources are called lead magnets. They are simply a reason for you to give me your email. It can be a download, a contest, a free webinar, etc. The more specific these lead magnets are to the live appearance the better. Let’s look at two examples that I have used in the past 12 months. 1. Presentation Downloads I…
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    OkDork.com

  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
  • We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

    Paul Shapiro
    9 Sep 2014 | 7:13 pm
    This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on…
  • Are things happening to you or are you making things happen?

    Noah Kagan
    2 Sep 2014 | 1:25 pm
    There is one key difference I’ve noticed among successful business owners and the “wantreprenuer” crowd. One group is waiting for the right _______ (fill in the blank). And the other group decided to make things happen for themselves. Period. I’ll let you take a lucky guess on which group is successful. Today, I want to show you three perfect examples of what it looks like to “make things happen” for yourself. Example 1: James Clear is a good friend and an impressive business guy. He’s built a number of businesses and travels the world taking incredible photographs. He was in…
  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
  • The 6 Step Guide to Getting Free Press for Your Startup

    Noah Kagan
    12 Aug 2014 | 2:23 pm
    To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the…
 
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    blog

  • Power to the people! Exploring the current state of online reviews

    Lisa Pearson
    16 Sep 2014 | 8:56 am
    We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a purchase. Reviews are so influential they have integrated every form of consumer marketing. But don’t take my word for it. Let’s examine the market’s current conception of reviews, the influence they wield, and the importance of quality and quantity. 5 Predictions About the Growing Power of Online Customer Reviews By Tomer Tagrin for Entrepreneur Nielsen’s latest Global Trust in…
  • Consumers define the moment of truth

    Brent Robinson
    12 Sep 2014 | 9:47 am
    People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of truth – the moment at which the shopper decides to buy – can be anywhere and at any time. According to Bazaarvoice CEO Gene Austin: “Like your brand, the moment of truth is defined by the consumer. The moment of truth is, ‘I need the content now, anywhere, anytime, on any device, with impeccable quality.’” Omnichannel consumers demand consistent, quality brand experiences…
  • Netflix goes social with movie recommendations

    Rachael Genson
    8 Sep 2014 | 7:26 pm
    Last week Netflix announced a social update allowing users to privately recommend video content to Facebook friends. After watching a movie or TV show, the site will ask users whether they want to suggest the content to a friend, giving them the ability to provide viewing suggestions without broadcasting that recommendation to their entire Facebook friend list. With the number of social posts bombarding our newsfeeds numbering in the hundreds of thousands each day, this kind of selective recommendation service seems sensible. But for those of us in the reviews industry, the update begs the…
  • Social engagement on both sides of the brain

    Frank Burns
    5 Sep 2014 | 12:35 pm
    The best stories combine the rational and the emotional. Stories that connect with the head and the heart are more likely to captivate and be remembered. Think of a movie that is all car chases and no love story, or vice versa—your favorites have a bit of both. Following this pattern, the strongest brands connect with consumers through persuasive and authentic communication that taps into both the rational and emotional parts of the brain. Moreover, the most effective word-of-mouth marketing programs fuse different forms of content to reach each side equally: Rational + Emotional. Sometimes…
  • Why authentic brands will triumph

    Tara DeMarco
    2 Sep 2014 | 9:59 am
    The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews online. The lack of transparency about how businesses collect data and monitor consumer opinions contributes to this lack of confidence. Authenticity will define the future of online word-of-mouth The fraudulent actions of a few companies have degraded the value of online word-of-mouth (WOM), the most powerful digital selling tool. This distrust is even more prevalent in global regions like…
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    12 Most

  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
  • 12 Most Trendy Clichés on Social Media

    Paul Biedermann
    8 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   On any given day in the world of social media, you will see at least one (if not several!) of these beyond-overused clichés. Funny thing is, everytime I see one, I can’t help thinking there’s a person on the other side — smirking, totally self-enamored with their clever wit — even […]
  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
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    chrisbrogan.com

  • My Take on Inbound Marketing

    Chris Brogan
    16 Sep 2014 | 5:29 am
    I’m presenting at Hubspot’s Inbound conference today, which marks my second time there with about six years distance in between. Has anything changed? No. Yes. But it would depend who you ask. There have been some really smart posts about the future of inbound marketing. I want to give you a simpler take than all that. The Value of Inbound Marketing Jacqueline and I completed our first Spartan race in August of 2014. Note that I say “first.” This is your first clue that the organization is doing something right. My friend, Chad, just completed what’s called a…
  • Find Intensity

    Chris Brogan
    13 Sep 2014 | 7:45 am
    I’ll admit it. I’m obsessed at the moment with this video with CT Fletcher, Kai Greene, and Dana Linn Bailey. (NOTE: this video is FULL of curse words, so if you’re a bit sensitive to such, do not push play). I’m obsessed for a reason. I’m thinking a lot about intensity. The Vast Distance Between “Doing” and Intensity I’ve been working on my fitness for a while. Those of you who follow me on Instagram have been subjected to my sweaty selfies for years. But two major changes have happened back to back, and in them, I’ve found a lesson…
  • Get Some Chris Guillebeau

    Chris Brogan
    13 Sep 2014 | 7:05 am
    There are few people who I think have the opportunity to start and maintain a cult. Chris Guillebeau is one of them. He’s so lovable, so damned addictive, and his ideas are YOUR ideas. He gives them to you and hopes you’ll do what he did: work and make them real. Pick up this book by Chris Guillebeau – The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. The deal is this. You’ve got to read the book, but you have to DO something with it. Oh, and here’s my interview with him: Continue Reading
  • How to Blog for Business

    Chris Brogan
    9 Sep 2014 | 2:29 pm
    Writing posts on this blog has been a cornerstone of my business for quite a while now. I started blogging in 1998 (we called it “journaling” back then), but it wasn’t really until somewhere around 2005 that I started figuring out how it would be part of my actual business (and by that, how it would be a way to make money). How to Blog for Business There are so many ways to look at this. You can choose to think of your blog as a media company, and stuff ads on it. I love ads, well, ads for things that make sense. The sidebar at [chrisbrogan.com] is full of companies I…
  • Build Your Home

    Chris Brogan
    5 Sep 2014 | 2:05 pm
    It all started making sense a little bit at a time, and then a lot at a time, and then I really saw it all, in a kind of continuum. By spending a lot of time analyzing what people have said to me at various events, in my inbox, in between their “official” statements and professional posturing, I’m starting to understand what’s needed by the Owners I so humbly intend to serve. There’s a war, such as it were, and the enemy has been named. But before we talk of war, we have to start where it always starts: at home. Build Your Home Life has changed over the last few…
 
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    Spiral16

  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
  • This is Your Brain on Social Media. Any Questions?

    Alan Rapp
    9 Sep 2014 | 6:00 am
    Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable to control how much time they spend online, and 89% of those surveyed admitted to experiencing “Phantom Vibration Syndrome” (believing their phone vibrated with anticipated social media updates when it did not). The study also seems to support the theory that social media is…
  • Words & Music: Following the #VMAs

    Alan Rapp
    2 Sep 2014 | 12:42 pm
    The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it important to know the difference between how a product, person, or event is discussed online across the web? Brands, celebrities, and companies should be aware how language can shift when talking about the same topic in a news article versus a blog or Twitter post not only to allow them to better track…
  • Network & Fans Embrace Campaign to #DontKillSeanBean

    Alan Rapp
    14 Aug 2014 | 1:12 pm
    For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make sure the actor survived the show’s first season piggybacking an existing online campaign to let Bean live through the ends of his movies. Where the original campaign may have failed (the number of his on-screen deaths is staggering) this one has a chance, that is if the show can stay on the air and…
  • The History of Hashtivism [INFOGRAPHIC]

    Alan Rapp
    6 Aug 2014 | 6:00 am
    The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) phrase can play huge dividends given visability and an engaged audience willing to spread the message. This infograpic from Infographic World takes a look back at some of the more memorable and successful hashtag activist stands. We’ve previously discussed the #CancelColbert…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • The Importance of Construction Turnaround Services

    Damian Davila
    14 Sep 2014 | 12:43 pm
    Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating. The turnaround service will make sure that every machine is kept in…
  • Holiday Phone: Keeping in Touch While Abroad

    Damian Davila
    13 Sep 2014 | 8:26 am
    Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions? The time to plan your communication strategy is…
  • Shipping and Storage Containers For All Needs

    Damian Davila
    11 Sep 2014 | 1:07 am
    There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage The storage on a property can be minimal because of the size of the property, but these containers provide storage space that the business can stack and organize easily. These containers can be…
  • Online Marketing 101 for Entrepreneurs

    Damian Davila
    2 Sep 2014 | 11:56 pm
    When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. You simply need to get your business into the online discussion world with a few key strategies. Start with Your Website With websites being necessary in today’s…
  • Texting: The Better Option to Communicate [Infographic]

    Damian Davila
    29 Aug 2014 | 5:48 pm
    Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new…
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    NowSourcing.Com » Blog

  • DAM: It’s About Saving Your Assets

    Kari
    12 Sep 2014 | 12:48 pm
    Source: Extensis and the DAM Learning Center
  • Think Big Louisville: It’s Time To Act

    Maggie Kimberl
    2 Sep 2014 | 12:11 pm
    It’s time for Louisville to think big.  That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Brian Wallace, Founder of NowSourcing, Jason Falls, VP of Marketing at Cafe Press, Tony Schy, Executive Director at Velocity, and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd.  Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. The overarching theme from the evening was that we shouldn’t aspire to be the next Austin, Boston, or…
  • How Do Optimists Stay Inspired?

    Brian Wallace
    28 Aug 2014 | 6:35 am
    It’s not always easy to be an optimist. I speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. Think of it as the Chicken Soup for the Marketer’s Soul. You might think it’s exhausting to keep up such a pace – guess what? It is! People on the Internet are so cynical; just read the comments on any article. On social media, people find it much more easy to talk about the…
  • How To Take A Better Selfie

    Kari
    7 Aug 2014 | 12:20 pm
  • Moon Storage

    Kari
    7 Aug 2014 | 11:05 am
    Courtesy of: SelfStorage.com
 
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    Bokardo

  • Many ideas fail because of poor design

    bokardo
    16 Sep 2014 | 5:57 am
    Rob Go of NextView Ventures has a good blog post on how saying It’s been tried before is a bad excuse to dismiss a product or startup. Rob says: “I’ve said those words before as well, both directly to entrepreneurs as well as in our internal conversations about companies. But I’m convinced that “it’s been tried before” is a terrible way to dismiss a startup idea. The reason is that this statement allows you to be way too intellectually lazy. It essentially says “I’m not going to think deeply about the challenges of the problem or proposed solution, I’m just going…
  • Three important points about listening to your customers

    bokardo
    10 Sep 2014 | 6:50 am
    Great list by Braden Kowitz on why you should listen to your customers: Several important points: 1) People love to say they talk to customers but rarely do. And some people talk to a couple customers, feel good about it, and assume their job is done. But the fact is that you have to go after feedback with a club. How do you know if you’re talking to your customers enough? Easy: You’re not surprised by what they say anymore. 2) Hiring a designer will not make you a design-first company. I’ve known lots of business owners who want to “get some design in here” by…
  • Tips for doing Lean Research

    bokardo
    3 Sep 2014 | 6:53 am
    A nice set of notes here: The Right Way to Do Lean Research, curated from a discussion panel of several folks who really know their stuff: Christina Wodtke, Laura Klein, Todd Zaki-Warfel, and Mike Long. Right questions: Ask the right questions and save a tremendous amount of time by knowing what you want to learn before doing research. Right people: Talk to the right people about your product: the people would actually pay for it. Right test: The research method you choose depends on what you want to learn and where you are in the product development process. Right place: You try to put…
  • How architecture can inform UI design

    bokardo
    2 Sep 2014 | 7:19 am
    It is said that all designers wished they were architects…or something like that. Over at the Percolate blog former architect Melissa Mandelbaum has written Applying Architecture to Product Design: Lesson 1 in which she points out the architectural principle of circulation is pretty much the same thing as navigation in UI design. Mandelbaum writes: “The circulation of buildings not only affects your perception of them, but also your usage and behavior within them. Continuing the apartment example, stairs would likely lead you to go home less frequently than you would if you had an…
  • Why Apple doesn’t do MVPs

    bokardo
    1 Sep 2014 | 10:48 am
    The Biggest Lesson I Learned as an Apple Designer is a thoughtful piece that pushes back on the standard advice given out today of creating an MVP (minimum viable product) and learning as you go. It comes from a former Apple designer, Mark Kawano (who also wrote about Apple’s design culture), and suggests that MVPs just don’t make sense within the Apple process. Instead of “launching and learning”, Apple waits until their products are much more mature and offer a more complete experience: “Waiting to launch a product until its “magical” moment goes…
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    Collective Thoughts| Collective Thoughts

  • College Football Tailgating Traditions In America

    Brian Wallace
    16 Sep 2014 | 8:13 am
    Tailgating and college football are part of fall.  Learn which colleges have the best tailgating traditions from this infographic.
  • Boston’s Top Companies And People

    Brian Wallace
    11 Sep 2014 | 1:20 pm
    Boston is making quite the name for itself in the business world.  Learn more about the top movers and shakers from this infographic.
  • Save Your Company Money With Digital Asset Management

    Brian Wallace
    11 Sep 2014 | 10:16 am
    All that time you waste searching for and requesting permission to access digital files at work is costing your company money.  Learn how you can save your company significant money by managing your digital assets, as outlined in this infographic.
  • Top Cities For Homebuying

    Brian Wallace
    4 Sep 2014 | 10:37 am
    If you’re in the market to buy a home, now is the time.  The housing market is slowly rebounding from a pretty epic recession, but fortunately the experts agree things are looking up.  There are some cities that are looking better than others right now, and the experts at Shea Homes have compiled this list of the 15 best cities for buying a home.  Rochester and Phoenix top the list.  Is your city on the list?  Click here to find out.
  • Thinking Critically About Critical Thinkers

    Brian Wallace
    12 Aug 2014 | 12:03 pm
    How can you attract critical thinkers to your company?  Learn more about recruiting and retaining qualified candidates from this infographic.
 
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    Brian Solis

  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
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    Geek Girlfriends

  • You Can Learn Anything

    Christina
    20 Aug 2014 | 5:32 pm
      I got a great email from Sal Khan this morning. I’m a big fan of the Khan Academy (of which he is the founder (that’s a link to how he got started; a story he tells well.) It has saved my kids in school — and made up for failures in their schools —  more times than I count. I tap it when I wish I knew something. (Or when I forget how to do the math.) But that man (Sal) is on a mission to make people smart. And that, to me, seems like the best way to save the world, stop the Apocalypse, and halt the idiocracy. I think he’s kind of a super hero,…
  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
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    Dan Zarrella

  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
  • [New Data] Use “Quotes” and #Hashtags to Get More ReTweets

    Dan Zarrella
    14 Oct 2013 | 9:30 pm
    Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and hashtags. Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. Thanks to the large dataset, there is a 99.9% confidence interval that Tweets with hashtags get more ReTweets than…
 
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    Beth’s Blog

  • Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

    Beth
    16 Sep 2014 | 2:22 pm
    Earlier this month I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.  The event also included plenary speakers, including a provocative talk about storytelling with data from Alexandra Samuel. Her most controversial point was: “Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.” She was speaking to a room filled with nonprofit…
  • How To Train Your Attention and Be Effective When Working Online

    Beth
    15 Sep 2014 | 12:23 pm
    Photo by BirgerKing Take a guess. Be honest. How long can you pay attention when working online before your mind wanders?    According to the Statistic Brain site list of attention span stats, in 2000 we had a 12 second attention span compared with an 8 second attention in 2013.   To put this context, a gold fish has an attention span of 9 seconds!    Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no…
  • A Guide to Evaluating Networks

    Beth
    9 Sep 2014 | 9:27 am
    Note from Beth:I met Madeleine Taylor back in 2009 while I was Visiting Scholar at the David and Lucile Packard Foundation.  This was fairly early in the Foundation’s exploration of networks and Madeleine came in to discuss her approach to evaluating networks.   We draw a lot of network depictions on napkins and had an amazing conversation. I captured it in this blog post.  Fast forward five years, Madeleine has published a new guide on evaluating networks.  She kindly wrote this guest post about it.   A Guide to Evaluating Networks – Guest Post By Madeleine Taylor Over…
  • NTEN Leading Change Summit #14lcs: Reflection

    Beth
    8 Sep 2014 | 11:51 am
    Photo by Trav Williams Last week I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.  The event also included plenary speakers, including a provocative talk about data methods from Alexandra Samuel.  There were cross-track sessions that ranged from traditional panels to an unconference.    The culmination of these two and half very intense days was an Idea Accelerator Lab.
  • Has the Ice Bucket Challenge Spawned Charity Jacking?

    Beth
    28 Aug 2014 | 8:49 am
    The amount of money raised for ALS research through the IceBucket Challenge is almost $100 million and the other impacts are just as impressive.    Scores of nonprofit fundraising staffers report being called on to replicate the challenge.    Jeremiah Owyang has provided the easy recipe and I’ve provided an analysis of what can and cannot be reproduced.   So, now we are seeing an emerging practice that for lack of a better phrase, I’m calling “Charity Jacking.” Charity Jacking is similar to brand jacking and  news jacking, defined by David Meerman Scott as the…
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    Chris Heuer's Insytes

  • My Photo in Opening Sequence of Intruders on BBC

    cheuer
    22 Aug 2014 | 11:52 am
    In the ain’t it cool department, this ranks up there for me. As many of you know, I love photos, and occasionally take some pretty good ones – portraits, landscape, abstract, weddings, sunsets, conferences and more.  Occasionally, I shoot photos from planes of the earth below. So this one time while we were circling SEA-TAC […]
  • Building Our Future: A Blueprint for Leading in a Connected Society

    cheuer
    27 Feb 2014 | 11:35 am
    Note: This post outlines our plan for a video project / documentary we are producing while in Austin next week. Many of you, like myself, have spent the past several years, or decades perhaps, focused on inventing and building our future. Through our own personal experiences, challenges and insights we’ve made decisions about where we […]
  • Social Business Isn’t Dead, It’s ____________

    cheuer
    29 Jan 2014 | 12:41 am
    Here at IBM Connect 2014 in Orlando this week I’ve had a epiphany. Or perhaps, I should say that I have actually come to face the facts I have long known to be true, yet tried to forget. Or rather, I tried to ignore the facts by imbuing my support for the bigger idea that is […]
  • CES 2014 – Technology Solutions, Not Gadgets

    cheuer
    9 Jan 2014 | 1:22 pm
    I’ve been trying to synthesize everything I have been seeing at this year’s CES into some trends and insights on a macro level, but the pattern wasn’t clear to me till just now. I have a lot more of the show floor to see today, but I’ve talked to a lot of press, analysts, startups […]
  • Wonder – a poem

    cheuer
    5 Jan 2014 | 11:25 pm
    And you often wonder why, And you sometimes wonder how, But you never quite find out. Even when you reason with the mind, Even when you feel with the heart, Nought to you is ever revealed. Though your quest began in earnest, Though your path is paved with good deeds, Never for a moment are […]
 
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Download your copy of the IndiaAuto Social Index, August 2014 edition

    Rajesh Lalwani
    16 Sep 2014 | 6:09 am
    The Blogworks IndiaAuto Social Index, August 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
  • Looking at Selfies through John Berger’s ‘Ways of Seeing’

    Amita Malhotra
    5 Sep 2014 | 11:31 am
    Cross-posted from my personal blog About a month back I started reading, John Berger’s classic text ‘Ways of Seeing’. It’s been on my reading list since my literature days. I am only half-way through but it’s a fascinating read on how we see is not a random act of looking at a thing; it’s always us “looking at the relation between things and ourselves. Berger analyses a wide variety of images from oil paintings to graphic art to look at how we “look” is affected by a set of “learnt assumptions” that we form about ‘Beauty, Truth, Genius, Civilization, Taste.’ He sets…
  • Should companies control employees’ personal accounts?

    Amita Malhotra
    2 Sep 2014 | 8:33 pm
    You would have already read about the controversy around the Times of India’s latest social media policy for its employees. There has been a debate brewing since Quartz did two stories around two versions of the policy. I shared my view point in this story that Mint did today on the issue. While the story has some excerpts of what I shared with the publication, this post has my complete point of view on the subject. Background This post by MediaNama gives an excellent context and a perspective on the debate. Broadly, the policy states it would be creating new social media accounts for…
  • Understanding Native Advertising

    Amita Malhotra
    2 Sep 2014 | 1:08 am
    We have an interesting learning format at Blogworks called the Fast Forward – a 15 minutes learning session where we talk about concepts, best practices, campaigns – all things worthy of discussion in our journey of ‘brands for the future’. Last week, we had a session on  ‘Native advertising’. Here are some key points that we discussed: In the past, advertising was a dominant form of marketing communication. From print ads, TVCs, display ads on TV, there were formats available across media channels. The focus of the story was on the ‘advertiser’ and the ‘brand’ was the…
  • Download your copy of the IndiaAuto Social Index, July 2014 edition

    Rajesh Lalwani
    26 Aug 2014 | 10:52 pm
    The Blogworks IndiaAuto Social Index, July 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
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    Soshable | Social Media Blog

  • 4 Tools That Simplify Life For E-Commerce Startups

    Tracy Vides
    7 Sep 2014 | 10:14 pm
    Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks. Trello Startup…
  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
  • The Two Categories of Social Media Marketing Strategies

    JD Rucker
    10 Aug 2014 | 6:50 pm
    When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first. One can make an argument that there are definitely…
  • Transparency in Contact Forms Desperately Needed on Websites

    Michio Hasai
    3 Aug 2014 | 9:48 pm
    Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to receive the wrong information or to be contacted by the wrong (or even multiple) people. It has gotten to the point that contact forms in general often leave a negative taste in web surfers’ mouths. Moreover, they rarely have the right information even in the forms themselves. It’s common to be filling out a form and not have all of the…
  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
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    Life, Inspired

  • Inspired Words No. 1: First Marks

    Shai Coggins
    5 Sep 2014 | 5:49 pm
    “The journey of every finished piece begins with the first mark.” Over the last week, I’ve picked up my pen to start practicing doodling again. I’ve been sketching every day and painting regularly nowadays – but haven’t done much doodling. Since most of my sketching is done from life (only occasionally from photos) and my paintings are based on photos or from life – I don’t create much from the imagination lately. So, a few days ago, I got inspired to start doodling. Anything goes. Just pick up a pen and start mark-making. I enjoyed Lisa…
  • Chilli, Lime, and Garlic Sauce: An Illustrated Recipe

    Shai Coggins
    29 Aug 2014 | 10:48 pm
    Last night, while making dinner for the family, I couldn’t help but grab my watercolour pad, pencil, pen and paints when I saw these items on my kitchen counter – garlic, chillis, and lime.  I just finished making the chilli, lime, and garlic sauce that goes so well with the Chicken Rice meal I was preparing, and I felt compelled to sketch while I waited for the rest of the dinner to be ready. I only really wanted to sketch what I saw and play with my new set of Peerless Transparent Watercolours. After I was done with my sketch, I thought I’d give the sketch a title. Then, before I…
  • Drawing Faces and Portraits

    Shai Coggins
    23 Aug 2014 | 5:35 am
    Faces and portraits are hard to do. At least, I find them so. But, sketching/drawing/painting faces is something that I have always been fascinated with, even though I have no aspirations to become a portrait artist. That’s why some time last year, I took on the 101 Faces project. The drawings and paintings I did for the project were stylized faces, though, for the most part. So, even though I’ve learnt a few things doing those faces, I know that my skill level in this department is still not at a level where I am pleased with. That’s the reason that I still don’t do…
  • Be Kind To Your Creative Self

    Shai Coggins
    15 Aug 2014 | 2:09 am
    “Stop being too critical of your creative efforts. Be your own best friend and fan. Love what you do – no matter how imperfect. The kinder you are to yourself, the more you will create. The more you create, the better you’ll be.” These words started running around in my mind today as I was doing my sketch of the day (see photo above). I think they came from weeks of developing a daily sketching habit and taking part in Sketchbook Skool. You see, ever since Day One of Italy last 13th June, I have carried a sketchbook with me and did at least one sketch a day. I never stopped sketching…
  • Life, Inspired

    Shai Coggins
    7 Aug 2014 | 4:18 am
    Well, hello new header and blog title! After 15 years of blogging (fourteen here, at ShaiCoggins.com), you’d think I’d have it all figured out by now. Truth is: I can never keep this blog the same way as when I first started. Or, when I decided to change it the first time. Or the second. And so forth. How can I? I’m not exactly the same person as I was when I first started blogging. A couple of years ago, I renamed this blog back to just being ShaiCoggins.com. I kept it at that way because I wasn’t quite sure that the previous name I gave it still fit. Before renaming…
 
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    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
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    Ignite Social Media

  • YouTube Converts, Facebook Self-Destructs, and Brands Do Real Time Wrong | Social You Should Know

    Erin Ledbetter
    13 Sep 2014 | 8:00 am
    YouTube Converts Better than Twitter and Paid, Earned, Owned is Still Relevant Convertro published a study this week breaking down which social channels were best at driving web conversions.YouTube proved to be the best, getting the most credit for driving both product discovery (first touch) and conversion (last touch) in their study, while Twitter, Tumblr and LinkedIn brought up the rear of the pack. The article also leads with a claim that paid converts better than organic on most social channels, while organic is best suited for middle funnel touch points. Seems like a pretty obvious…
  • 4 Excellent Ways to Make Your Brand Pop on Social Media with Contests

    Dave Landry
    12 Sep 2014 | 12:30 pm
    When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn't hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. In general, you would be hard-pressed to find someone who doesn't enjoy winning something for free. However, there are some individuals who believe social media contests can…
  • What Community Managers Can Learn from the Sons of Anarchy

    Kristina Kelly
    12 Sep 2014 | 10:10 am
      The boys of Charming are back for a final ride in the hit FX show, Sons of Anarchy. If you’re like me, this show has ripped out your soul and held it captive for seven seasons. Between fits of rage and tears, there are some valuable lessons to be learned from a motorcycle gang (besides learning how to refrain from throwing things at the TV!). Take note community managers, here’s how you can be a social media badass. 1. Don’t act on impulse. Bad things happen when you act on impulse, like suddenly deciding that stabbing someone with a grilling fork is good idea or using a hashtag…
  • 5 Reasons the ALS Ice Bucket Challenge Went Viral

    Kiera Stein
    9 Sep 2014 | 2:37 pm
    A cold front has overtaken your news feed, and it’s known as the ALS Ice Bucket Challenge. Whether you were the first to reach for your ice box, or are praying you never get nominated, no one can deny this campaign reached unprecedented levels in fundraising and virality. Below, we explore five reasons as to why the ALS Ice Bucket Challenge is streaming across your social networks. 1.  Your Friends Do The Bidding Who are you more likely looking impress? An organization you probably have no prior relationship with, or one of your close friends? It’s really a no-brainer, which is why the…
  • A UX Specialist’s User Experience

    La Tosca Goodwin
    8 Sep 2014 | 2:11 pm
    My eyes are shut tight against the will of my curiosity. I want desperately to open them and witness the spectacle in front, around and beneath me; but I know that my courage will seep through the holes in my temporary metal prison if I do. I control my breathing as I try to slow my heartbeat I can now hear over the sound of the wind. The wind, it has picked up considerably, so I know we are almost to the top. Keeping my composure is a daunting task as I hear the grinding of metal sliding over metal and feel the sway and shake of the unsteady entrapment. I also know that right in front of my…
 
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    Digital Trends

  • T-Mobile and ZTE announce the ZMax, a $250 phablet with a huge battery

    Joshua Sherman
    16 Sep 2014 | 6:16 pm
    ZTE is ready to brand its own cheap phablet for the masses. the ZTE ZMax costs just $250 and brings a 5.7-inch screen, huge battery and other features while still costing just a third of the iPhone 6 Plus The post T-Mobile and ZTE announce the ZMax, a $250 phablet with a huge battery appeared first on Digital Trends.
  • Joyride: 2014 Mazda Mazda6 Grand Touring

    Peter Braun
    16 Sep 2014 | 5:15 pm
    The Mazda6 stands out from family sedans in much the same way a supermodel would at a CPA convention. Even better, the Mazda's qualities aren't skin deep. With numerous features and an upscale feel, the Mazda6 also represents tremendous value. If only its powertrain weren't anorexic. The post Joyride: 2014 Mazda Mazda6 Grand Touring appeared first on Digital Trends.
  • Chromecast bulks up on content with support for Disney, Twitch, iHeartRadio

    Ryan Waniata
    16 Sep 2014 | 3:48 pm
    Chromecast bolsters its app selection once again, unveiling a trio of new Disney apps, iHeartRadio, and Twitch for use with both Android and iOS devices. The post Chromecast bulks up on content with support for Disney, Twitch, iHeartRadio appeared first on Digital Trends.
  • HTC Desire 510 brings its 64-bit goodness to Sprint, Boost, and Virgin Mobile

    Williams Pelegrin
    16 Sep 2014 | 3:40 pm
    Sprint announced that the HTC Desire 510, HTC's first 64-bit smartphone, will go on sale this Friday. Boost Mobile and Virgin Mobile, Sprint's prepaid subsidiaries, will sell the device next week. The post HTC Desire 510 brings its 64-bit goodness to Sprint, Boost, and Virgin Mobile appeared first on Digital Trends.
  • Vrvana tosses its Totem headset into the VR ring

    Will Fulton
    16 Sep 2014 | 3:29 pm
    As the consumer virtual reality market heats up with Oculus, Samsung, and Sony, a new challenger approaches in Vrvana, which has just launched its Totem headset on Kickstarter. The post Vrvana tosses its Totem headset into the VR ring appeared first on Digital Trends.
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    Janet Fouts

  • How social media is like spaghetti sauce

    fouts
    16 Sep 2014 | 12:13 pm
    I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us. As marketers we are often focused on the end goal, to make our product appealing to consumers. To be brutally honest, our goal is often to make consumers see the value in our product and not…
  • Why people don’t get Google+

    fouts
    5 Sep 2014 | 9:34 pm
    Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works or how to use it! Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. Google+ is worth the effort I like to say Google+ combines the best of Twitter and Facebook on one…
  • Video Curation, It’s All About the N3TWORK

    fouts
    26 Aug 2014 | 9:24 pm
    We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it! Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month Users watch over 6 billion hours of video every month Mobile use on YouTube is up almost 40% of the global watch…
  • Are you using old skool strategies with new media tools?

    fouts
    18 Aug 2014 | 1:13 pm
    Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. The social media team responded quickly to direct me to the right person to solve my problem. They connected a human to…
  • A Hard Social Media Lesson for Hoteliers

    fouts
    6 Aug 2014 | 5:07 pm
    If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties. Guests are notified through the website that ” If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500. fine for each negative…
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    SocialTimes

  • BBM Teams Up With Hootsuite to Engage Channel Followers

    Sonja Hegman Andras
    16 Sep 2014 | 1:35 pm
    For those wondering if BlackBerry is still around, it is, and the company has just announced it’s teaming up with Hootsuite to allow BBM Channel management through the scheduling platform. According to BlackBerry, the collaboration will simplify social media engagement for community managers and marketers, allowing them to share posts on their BBM Channels to other social media sites, like Facebook, Twitter, LinkedIn and Google+. The dashboard will also provide real-time analytics to measure activity. “Managing a brand’s social media presence is a juggling act. Marketers…
  • FCC Net Neutrality Comment Period Closed — Now What?

    Kimberlee Morrison
    16 Sep 2014 | 12:20 pm
    Since the FCC lost its court case against Verizon in January, the Internet has been mobilizing around the topic of net neutrality. Last week a host of sites rallied around a symbolic slowdown to raise awareness for net neutrality, and it seems that the FCC has never received so many comments on a single issue. The campaign to preserve net neutrality has been ongoing in earnest since the decision, but the reality is that the same issues are at play now as have been at play for years. Title II reclassification — defining the Internet as a common carrier like phone services — is the…
  • Will Microsoft Acquisition Change Mojang Games?

    Kimberlee Morrison
    16 Sep 2014 | 11:05 am
    A joint statement from Microsoft and Mojang, the game development company behind Minecraft, confirmed a huge acquisition deal. However, some of the key members of the Mojang team are not staying on with the company. “Under the terms of the agreement, Microsoft will acquire Mojang for $2.5 billion. Microsoft expects the acquisition to be break-even in FY15 on a GAAP basis. Subject to customary closing conditions and any regulatory review, the acquisition is expected to close in late 2014,” the official Microsoft release reads. Markus ‘Notch’ Persson, creator of Minecraft and founder of…
  • When Social Monitoring Goes Local, Privacy Concerns Grow

    Britt Clark
    16 Sep 2014 | 9:50 am
    Social media monitoring is the sausage-making of our online lives. Intellectually, most of us know that big brands and big governments are mining social networks to gather information about the public (heck, some of us ARE those brands), but we usually opt for some tasty denial when it comes to whether or not our personal posts are being watched. However, when social monitoring goes local, the reality of our online visibility is harder to ignore. Geofeedia, which was recently named a finalist for the Chicago Innovation awards, is one example of a social listening tool with a hyper-local…
  • Saving America: A Safe Place for Online Politics?

    Britt Clark
    16 Sep 2014 | 8:36 am
    With election season on the way, many Americans are gearing up to delete, hide and de-friend the spew of political ranting that’s bound to invade our Facebook and Twitter feeds. But what if we could harness the awesome reach of social media to discuss on the issues of our country in a way that was actually civil? That’s the premise behind Saving America, a new social network that launched this month. The for-profit model aims to direct the focus and passion of America away from angry diatribes and toward a constructive exchange of ideas on issues ranging from education to…
 
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    Quick Online Tips

  • 4 Best WordPress Plugins to Stop Comment Spam

    P. Chandra
    6 Sep 2014 | 11:45 pm
    Which are the best WordPress comment spam blocking plugins. Probably most of you use the amazing Aksimet plugin which comes bundled with WordPress, but it is not enough to stop... Read more Read full original article at 4 Best WordPress Plugins to Stop Comment Spam©2014 QuickOnlineTips. All Rights Reserved.
  • 100,000 Facebook Likes!

    P. Chandra
    29 Aug 2014 | 10:09 am
    A big thanks goes out to the amazing QOT community as we cross 100,000 Facebook likes today. It has been a long journey to 100K likes, but the QOT Facebook... Read more Read full original article at 100,000 Facebook Likes!©2014 QuickOnlineTips. All Rights Reserved.
  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
  • How to Load Disqus Comments on Click with jQuery

    P. Chandra
    10 Aug 2014 | 9:51 pm
    How to load Disqus comment on click and on demand using jQuery? You might want to increase page speed or hide comments to save space to display other interactive elements to... Read more Read full original article at How to Load Disqus Comments on Click with jQuery©2014 QuickOnlineTips. All Rights Reserved.
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    that canadian girl

  • Being Creative is Exhausting!

    Vero
    4 Sep 2014 | 7:24 am
    Lately, I’ve been feeling like my brain might explode. We’ve been fairly busy with work, but it’s all been good, manageable work towards our next product. Yet, as soon as I have time to spare, my head goes back to crafts and a squizzillion ideas fight their way around my brain like desperate parents battling their way into Wal-Mart to buy the last Furby for Christmas. This September, I’ve been knitting for four years, and yarn dyeing, spinning and crocheting for two. In between, I’ve been sidetracked by various types of jewellery making, weaving, papercrafts…
  • Plant ALL THE THINGS! (aka being a newbie gardener)

    Vero
    29 May 2014 | 9:24 am
    It’s the end of May of my first springtime as a gardener. Well… I say “a gardener”. I have major impostor syndrome when it comes to it, because I really have no idea what I’m doing and am winging it all the way. Having said that, I’ve planted seeds, they’ve grown into little plants and are still alive. I guess that makes me at least a bit of a gardener. Apparently, a common mistake of newbie gardeners is to plant too much. *raises hand* Yep, sounds about right. We’ve got… a lot planted, and so far, much to my surprise, most is still…
  • Discovering My Green Thumb

    Vero
    2 May 2014 | 7:06 am
    Flowers from the garden I’ve always assumed I’d never be much of a green thumb; When anyone gave me potted plants from the supermarket, they’d be dead within weeks. And while the thought of eating fruits and vegetables that had actual flavour, I never had the inclination to dig up the grass to plant my own. Then in August, we moved house and everything changed. Rather than the miserable always-shaded garden from our old house, where 12 neighbours’ windows were always overlooking, we’d just moved to a house with a large allotment*. That’s when I…
  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    Vero
    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
  • Rainbow Dyeing Experiment: The Long-Awaited Tutorial

    Vero
    9 Apr 2014 | 7:47 am
    Before I begin with my tutorial, I’ve been meaning to post this since last year, but back when I first spent a few hours putting the post together, the dog ate my homework Squarespace ate my blog post. Disheartened as I was, I never got around to re-writing it. Thankfully, I’ve now switched back to WordPress, which is far smarter than I am and saves my drafts as I work on them! This is a fun rainbow dyeing tutorial for those who like experimenting with colours and creating their own colours with yarn or fibre to be spun, knitted, crocheted, woven to your heart’s…
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    Web Strategy by Jeremiah

  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Photo by Adam Foster Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
  • Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

    jeremiah_owyang
    26 Aug 2014 | 12:50 pm
    Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars.
  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
 
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    Future Visions

  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
  • Amazon Fire Phone: the phone your mom has been dreaming of

    Jonathan Burg
    19 Jun 2014 | 2:28 am
    Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on two minutes of trial in an AT&T showroom or the phone's star rating on Amazon. The general public has never heard of The Verge, let alone watched an unboxing.  The Fire Phone is built for this massive market. And it promises to make Amazon a great deal of cash and loyalty along the way. Retail Ready: The "dynamic perspective" feature will make for an incredible…
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    Zac Johnson

  • ROTE 033: Burke Franklin Discusses the Importance of Business Planning

    Zac Johnson
    16 Sep 2014 | 1:46 pm
    It seems like everyone wants to be in business for themselves, but the majority of people simply don’t have the necessarily skills or dedication to make it happen. In addition to not having the necessary skills or drive to start something on their own, a business plan is lacking from many new entrepreneurs and individuals who are trying to get into this space. No matter what your trying to accomplish, whether it be a retail store, online business or even a blog… you need to have a business plan in place. Just think about how things were when you were younger. School is much like…
  • ROTE 032: Oliver Roup Wants to Make Every Link Intelligent and Valuable

    Zac Johnson
    9 Sep 2014 | 12:59 pm
    Imagine how many web sites and blogs there are in the world that link to products and services directly, with no affiliate link in place. While affiliate marketing is a way of life for most of us here, it’s a completely different world to anyone outside of the online marketing space. Amazon.com is one of the most popular sites in the world and the immediate go to source for buying anything online. When someone writes about their favorite movie or product through a blog post or article, they will usually link directly to the Amazon product page where someone could buy it. More often…
  • How to Monetize Partial Consumer Data

    Zac Johnson
    8 Sep 2014 | 4:04 pm
    The health & beauty and weight loss niche are always going to make a lot of money — especially now that there are plenty of white label and fulfillment companies in the world today. In short, it’s easy for anyone to start up a new branded product of their own and all they need to do is get a fulfillment company and put a solid marketing plan in place. Once all of this is done, it’s time for you to figure out how long you can keep a customer happy while also keeping them on your recurring monthly billing as a new product is shipped to them each month. When the product is…
  • How to Choose a Great Name for Your Blog

    Zac Johnson
    5 Sep 2014 | 4:35 pm
    When it comes time to choose a name for your blog, you are probably going to run into a few issues and frustrations — the main one being that the name you want to use for your site or domain is likely already taken. This is nothing out of the ordinary and something site owners and bloggers deal with on a daily basis. Fortunately, when it comes to blogging or making money on the internet, you can get quite creative and some of the most successful sites in the world have some unique names… ie: ebay, google, yahoo, buzzfeed, reddit etc. First Steps to Choosing a Name for Your Blog So…
  • ROTE 031: Brook Schaaf and the Rise of Affiliate Marketing

    Zac Johnson
    2 Sep 2014 | 9:21 am
    Affiliate marketing is been on a massive upward climb over the past 20 years and it’s been quite a journey for anyone who got in early and really got to experience it’s growth. Today affiliate marketing is still the backbone and core infrastructure for many million dollar companies on the internet. Just take a look at Amazon.com, they wouldn’t be where they are today if they didn’t start with affiliate marketing back in the mid 90s. While Amazon may be the most well known brand for getting into the affiliate marketing game early, new and established companies are…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Growth Ideas From London

    Chad Barr
    10 Sep 2014 | 10:00 am
    Issue No. 88 September 10, 2014 Raising the Barr Weekly Memo: Growth Ideas From London Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Every several months I get together with my global growth circle (mastermind group on steroids), facilitated by Alan Weiss, to discuss our businesses and identify growth areas for our clients and for us. I last reported 30 Growth…
  • How to Hijack a Limo?

    Chad Barr
    4 Sep 2014 | 6:35 pm
    My great friend, Phil Symchcyh, tells the story better than I ever could. So here is the NYC story and thank you Phil for sharing: Limo driver in airport, holding sign for BERNICE. Chad marches up to him, says in his authoritative, assertive voice, “BARR!” Driver nods, Chad nods, off they go. I’m running to catch up. Half way to our hotel, driver’s phone rings. His dispatcher yells, “Where are you? Bernice is at the airport and she’s ready for your ride to Park St.” Driver, in heavy Russian accent, “I have my passengers. Going to Park St.”…
  • Raising the Barr Weekly Memo: Web Presence Best Practices

    Chad Barr
    3 Sep 2014 | 1:14 pm
    Issue No. 87 September 3, 2014 Raising the Barr Weekly Memo: Web Presence Best Practices Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: The topic of clients’ best practices comes up quite often in my discussions with my clients. I have written on this topic in the past and today I will share these best practices from the perspective of our web presence. So…
  • Nonstop Sales Boom by Colleen Francis

    Chad Barr
    1 Sep 2014 | 9:53 am
    I just received the new book, Nonstop Sales Boom, written by my dear friend, colleague, and client, Colleen Francis. It has rocked my world and it would yours! See the before and after proofs below:       (This was of course done through the creative work of our amazing innovative design team. Thank you Adi and Lihi).   
  • Raising the Barr Weekly Memo: Are You Prepared For Success?

    Chad Barr
    27 Aug 2014 | 2:40 pm
    Issue No. 86 August 27, 2014 Raising the Barr Weekly Memo: Objectives For Creating Videos Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I just had a fantastic conversation with one of my dear clients, John Boggs, a retired Colonel in the U.S. Marine Corps, a great thinker and a leadership expert. As we were exchanging ideas on creating success, John shared with…
 
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    @andrewchen

  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here - you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna's CEO.] Push notification click-through rates via Alli Brian @ Kahuna The best…
  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
  • New data shows up to 60% of users opt-out of push notifications (Guest Post)

    Shannon Levis
    6 Aug 2014 | 10:42 am
    [Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick that's compiled a treasure trove of data about push notifications. Today, in an article authored by Shannon and Alli of the Kahuna team, they share some of what they know about why people turn off push notifications.] Why 60% of your users opt-out of push notifications, and what to do about…
  • Why aren’t App Constellations working? (Guest Post)

    Andrew Chen
    4 Aug 2014 | 10:00 am
    [Recently, I read this roundup of perspectives on "App Constellations" on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Thanks to the authors below for sharing their opinions on this new approach. -Andrew] Fred Wilson recently coined the term ‘App Constellations‘ to describe what he was seeing in the mobile app ecosystem with respect to distribution. Over the past few months, mobile companies have continued with this strategy, the idea being…
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    brandflakesforbreakfast

  • don't walk. dance.

    16 Sep 2014 | 11:57 am
    Every year, 28 billion people are hit by cars in jaywalking accidents. OK, maybe I made that stat up, but the point is, it happens a lot. To combat the issue, Smart car came out with a great interactive stunt - the static "don't walk" man is replaced by a dancing silhouette - controlled by participants on camera in a nearby booth. The result? 81% more people stopped at the light. (That stat is actually real. Watch the video.)
  • "apparently" this kid is selling dog food now

    16 Sep 2014 | 11:46 am
    Apparently, this kid named Noah Ritter was in an extremely cute and funny viral video a few weeks ago. And apparently, he and his family are cashing in on his 15 seconds of fame. After appearances on Good Morning America and Ellen, Noah has apparently taken his infectious persona into the world of advertising with this commercial for Freshpet dog food. Apparently, we have a star on our hands. Apparently.
  • covergirl controversy

    16 Sep 2014 | 11:35 am
    If you don't live under a rock, then you've heard that the NFL is going through a bit of a PR crisis. Domestic violence. Child abuse. Concussions. Steroids. It's not a pretty time for America's favorite sport, and many brands are withdrawing sponsorship accordingly - but one brand that's decided to stand their ground is CoverGirl. And the Internet is pissed.The above image, photoshopped from a CoverGirl banner ad by a Twitter user, is one of many that have surfaced in response to CoverGirl going forward with their "Get Your Game Face On" campaign in light of the NFL's perceived indifference…
  • LEGO my calendar

    15 Sep 2014 | 5:20 am
    Kids, adults, and senior citizens all love LEGOs, it’s a fact (may not actually be a fact). Well a few very smart people at Special Projects in London created an awesome office calendar made of LEGOs to help keep organized. It kills two birds with one stone: (1) LEGOs/fun at work and (2) functional work calendar. Oh and by the way, it syncs with your iCal, Google Calendar and others. Pretty sweet.
  • furniture climbing, it’s the new thing

    15 Sep 2014 | 5:10 am
    To celebrate their 30th store opening in France, Ikea turned a billboard into a ‘rock climbing wall,’ except there are no rocks, only Ikea furniture. Cool little stunt and looks like lots of fun, but you may be better off climbing actual rocks.
 
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    Six Pixels of Separation

  • The Future Of Work

    Mitch Joel
    14 Sep 2014 | 3:52 am
    Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a…
  • Six Links Worthy Of Your Attention #221

    Mitch Joel
    12 Sep 2014 | 7:59 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • History Predicted It... We're All Cyberpunks Now

    Mitch Joel
    12 Sep 2014 | 4:59 am
    How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There you are watching something that somebody sent you for work, and the next thing you know, it's three in the morning and you're watching things like this. Cyberpunk was originally coined in 1983. It was a term for individuals who were using technology to build their own world... on their own rules. Much of the output was seen as illegal and - if you were paying attention to Apple's recent announcements…
  • Native Advertising Is Everybody's Problem

    Mitch Joel
    12 Sep 2014 | 4:36 am
    Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse).Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. It was a very fast-paced panel featuring Doug Kessler (Velocity Partners) Brant McLean (Director of Brand Partnerships, Tumblr), Stacy Martinet (Chief Marketing Officer, Mashable) and David Spiegel (VP of Brand Strategy…
  • When TV Becomes An Accessory To YouTube

    Mitch Joel
    11 Sep 2014 | 7:01 pm
    Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. You're in the minority (and yes, I say this with full acknowledgement that if you're spending money on mobile data, this newly added features can be both draining and expensive. If this is causing you pain, please do this). Facebook is capturing consumer's attention, and this is a peek into just how powerful online video's…
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    Chris Pirillo

  • Is the Apple Watch for You?

    Chris Pirillo
    16 Sep 2014 | 11:52 pm
    Whenever Apple comes out with a new gadget, it’s a safe bet that there’s already going to be a line of people around the block just itching to be among the first to try it. Apple could make a toaster (I’m actually not being derogatory toward Cylons, for a change) and pretty much... Read the full article on http://chris.pirillo.com/
  • Minecraft Joins Microsoft

    Chris Pirillo
    16 Sep 2014 | 4:26 pm
    Is Jedi Pirillo a fan of TLDR? You’ll have to watch to find out! Thanks to our Gnomies and Super Gnomies for getting us this far. Now: onward and upward! TLDR – Minecraft Joins Microsoft Pirillo Vlog 870 – Not Painful Waiting for Labor Pains What Would You Have a Large Company... Read the full article on http://chris.pirillo.com/
  • Not Painful Waiting for Labor Pains

    Chris Pirillo
    16 Sep 2014 | 3:13 pm
    Are all women as comfortable, happy, and content just before giving birth as Diana was in Pirillo Vlog 870? I’m a lucky man! Read the full article on http://chris.pirillo.com/
  • Why Switch from Android to an iPhone 6?

    Chris Pirillo
    15 Sep 2014 | 10:53 pm
    The Android vs. iOS vs. Windows Phone vs. Any Other Mobile Operating System battle is never one that can be “won.” Each side has its hardcore followers that are devoted to it for any number of reasons. If you’re in one camp over another, you really don’t have to justify why... Read the full article on http://chris.pirillo.com/
  • Did You Order an iPhone 6?

    Chris Pirillo
    15 Sep 2014 | 1:39 pm
    What a difference a weekend makes! This was recorded on Friday, before we knew exactly when Baby Pirillo would be joining us. From here on out, it’s a whole new adventure. The vlog, of course, is always a few days behind (thanks, editing), but we’ll catch up to what’s... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • The War on Drugs Explained with Dragons

    leelefever
    16 Sep 2014 | 12:23 pm
    One of the tools we use in creating explainer videos is abstraction.  We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream.  Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors.  By abstracting an idea, we work to free it of all the details, biases and baggage that comes with the real world situation. Instead, we use symbols, metaphors and analogies to…
  • ExplainerGIFs: What They Are, Why They Matter

    leelefever
    8 Sep 2014 | 9:56 pm
    This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways.  You've probably seen animated GIFs used for entertainment or highlights:  But have you considered how animated GIFs can be used for communication and explanation?  Consider the example below by John Reid which…
  • New Video: Blended Learning Explained by Common Craft

    leelefever
    3 Sep 2014 | 11:34 am
    Our new video explains blended learning in under 2.5 minutes. See the highlights below: Watch it now   About this video: This video follows the story of a teacher who discovers blended learning and incorporates it into his teaching. It teaches: A basic definition of blended learning How the Internet has impacted teaching options The role of Learning Management Systems (LMSs) in blended learning How blended learning can change how classroom time is used What factors can ensure success Why blended learning matters   This video was suggested by Common Craft members and is designed with…
  • Common Craft Cut-outs: Now Available Individually

    leelefever
    12 Aug 2014 | 4:36 pm
    Visuals play an important role in how we communicate, but nice looking digital images can be a pain to find or create. That's a big reason we offer Common Craft Cut-outs - to provide a library of over 1,600 downloadable images that can be used in projects like presentations, blog posts and videos. Until recently, our Cut-outs were only available through Common Craft membership (starting at $49 per year). Today, all Cut-outs are also available individually. High resolution PNG images are $0.99 and EPS vectors graphics are $1.49.   Just click on Cut-outs in the library, add them to the…
  • Nice Animated Explainer on Planet Earth (and an Intellectual Leap)

    leelefever
    5 Aug 2014 | 10:52 am
    Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In the past I've written about the Intellectual Leap. This is when an explanation suddenly goes over the…
 
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    Drew's Marketing Minute

  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
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    The Buzz Bin

  • On Purpose: Barnes & Noble College’s Cynthia Zimmer on the Role of Brand

    Scott Davila
    16 Sep 2014 | 5:42 am
    The Buzz Bin’s “On Purpose” feature explores the thinking behind the strategies and tactics top marketers employ in pursuit of business goals. When it comes to B2B communications, brand marketing is a critical differentiation strategy. Today, we talk with Cynthia Zimmer, director of corporate marketing at Barnes & Noble College, the leading college campus bookstore operator on more than 725 campuses, about how she and her team express and market the company’s brand. For Cynthia, expressing the Barnes & Noble College brand is about much more than what the company…
  • 9 Reasons to Communicate with Employees in 160 Characters or Less (Literally)

    Joe Williams
    15 Sep 2014 | 6:24 am
    Every time you send an SMS (text message) or happy face emoji you can thank Friedhelm Hillebrand and Bernard Ghillebaert (German and French, respectively) for developing this communication tool in the early 1980s. Since the 1980s, SMS text messaging has exploded and is the most widely used communication medium among users to establish, build and maintain relationships. This medium provides an effective way to communicate a short amount of information (160 characters or less) to an individual or group of individuals instantaneously. Quick Fact: Hillebrand decided upon the 160 character after…
  • BuzzLine: Name That Wine Club

    Jason Stemm
    12 Sep 2014 | 8:55 am
    Retailers have been using e-commerce to expand their footprint, and now Whole Foods is partnering with wine.com to launch the Wine Club by Whole Foods Market. Hopefully their sommeliers will spend more time selecting the wine than they did coming up with the name. Help them out by coming up with your own name for Whole Foods’ new wine club. BONUS: this week, we won’t hold you to the six-word rule. Here’s what we’ve got so far: Whole Lotta Love, Whole Lotta Zin All For Wine, All For Zen The Sporting Cork by Whole Foods We’re sure you can come up with something…
  • 3 Forthcoming Food Trends You Need to Know About

    Julie Stas
    12 Sep 2014 | 5:39 am
    From raw to paleo to simple clean eating, consumers everywhere are becoming increasingly interested in their health and nutrition. Even chefs stand witness to consumers requesting lighter and healthier menu options. The magnitude of this food movement couldn’t be more evident than on the annual U.S. Highbush Blueberry Council (USHBC) Blueberry Boot Camp held at The Culinary Institute of America’s Greystone Campus in Helena, Calif. USHBC invited 16 innovative chefs from top restaurants, hotels, colleges and corporations to experiment with blueberries firsthand in the state-of-the-art CIA…
  • Ebola and Enterovirus: 3 Tips for Thought Leadership During a Health Pandemic

    Kim Blake
    11 Sep 2014 | 6:00 am
    The past few months have been a hypochondriac’s nightmare, with the spread of Ebola and the recent emergence of Enterovirus D68a respiratory virus that is resulting in hospital admissions for many children.  I wouldn’t call myself a hypochondriac, but you can be sure that I know all the symptoms associated with each of these and my kids washed their hands no less than 10 times at a birthday party last weekend (to be clear, my concern was obviously Enterovirus and not Ebola, but if I noticed someone vomiting, with a raised rash, who was also bleeding from their eyes…we were not staying…
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    Greg Verdino's Marketing Blog

  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • Why is your content strategy failing?

    Jessica Davis
    16 Sep 2014 | 5:00 am
    It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be…
  • Content Marketing Isn’t Always About Content Creation

    Editorial
    15 Sep 2014 | 5:00 am
    This post is by Rich Becker and originally appeared on Words. Concepts. Strategies. It is reposted here with permission. ——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. They don’t. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. There is so much being produced nowadays that some people are rightly asking how much is too…
  • [Cool Infographic Friday] Alibaba vs Amazon

    Maddie Grant
    12 Sep 2014 | 5:00 am
        via. More like this...[Cool Infographic Friday] How Will You Deal With Your Digital Afterlife?[Cool Infographic Friday] Top 10 Data Breaches[Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing[Cool Infographic Friday] – Optimizing Instagram[Cool Infographic Friday] Is the Book Dead? [Cool Infographic Friday] Womens’ Equality Since 2000 The post [Cool Infographic Friday] Alibaba vs Amazon appeared first on SocialFish.
  • What is Influencer Marketing?

    Maddie Grant
    11 Sep 2014 | 5:00 am
    Short answer – human to human interaction. Here I am with a short video on influencer marketing, filmed as part of Encore Alert‘s League of Extraordinary Marketers series (*blush*).  Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. Haven’t heard of Encore Alert?  Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post.  In the meantime, enjoy the video   ————— (photo credit) More like this...Content…
  • Association Social Media: The American Institute of Architects (AIA)

    Maddie Grant
    10 Sep 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! 1)…
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    Christopher S. Penn

  • The role of data in marketing

    Christopher S Penn
    15 Sep 2014 | 4:15 am
    I’ve heard and read quite a bit lately about how data can fix everything in the enterprise. Big Data, small data, data lakes… data will make everything better. I read very recently how data replaces the “shoddiness of intuition”, how data can help to redefine your marketing to be science, rather than art. Except that none of that is true. Data can make things better to a degree, but data cannot completely replace intuition, nor can it transform anything that relates to human beings to pure science. There are two core reasons why. First, your data – especially…
  • Are you proud to be an American?

    Christopher S Penn
    11 Sep 2014 | 5:08 am
    Are you proud to be an American? Is America the kind of country that you think best represents you? Do you think other people in other parts of the world think, when confronted with a tough political, social, or economic problem, “What would the Americans do?” If there’s one commonality in today’s America that people of any belief or political faction have, it’s that they feel America’s going in the wrong direction. Conservatives think it’s becoming a craven, gluttonous paradise where anyone can marry anything and their religion is a persecuted…
  • What Apple Watch and Apple Pay mean for marketers

    Christopher S Penn
    10 Sep 2014 | 4:53 am
    As many others did, I observed with great interest the Apple keynote special event on 9/9 in which the new Apple Watch and Apple Pay were revealed. Both are nice consumer technologies; both will have plentiful opportunities for B2B and B2C marketers, but the underlying technology of both will have a more profound effect. Let’s talk about Apple Watch first. Based on how it was demo’ed and what things it should theoretically be able to do, Apple Watch’s NFC and Bluetooth LE capabilities will mean Tap to X functionality across a wide variety of media. If you’ve ever used…
  • Thoughts on Work-Life Balance

    Christopher S Penn
    9 Sep 2014 | 4:41 am
    “What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” – Bob Dylan Work-life balance is all the rage as a topic of discussion these days. What is it? How do you achieve it? Why is it so important? It’s not. I’ll wait for the frothing at the mouth folks to leave. Okay, good. Work-life balance isn’t important for one simple reason: chances are, either your work or your life could stand for some improvement first. Work-life imbalance typically happens because one of those two…
  • Validating your marketing audience

    Christopher S Penn
    8 Sep 2014 | 4:08 am
    One of our toughest challenges in marketing is new people – specifically, how to find the right new people to keep our businesses growing. Without new audiences, without new growth at the top of the funnel, our businesses will tread water at best, if not decline. In the bad old days of marketing, we had to take out massive numbers of advertisements to very broad audiences in the hopes of catching the attention of a tiny piece of a part of the audience that we actually wanted to do business with. We had no idea who our audiences were, and certainly no way to tell who they should be.
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    Socialmedia.biz

  • Top 10 social media tools for pro marketers

    Guest
    15 Sep 2014 | 5:02 am
    Mention, Zapier & Swayy should be in your marketing arsenal Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Megan Totka Chief Editor, ChamberofCommerce.com With so many tools and strategies for social media out there, it can be hard to know where to start. If you’re looking for a way to refine the possibilities, this list focuses on social media tools that marketing professionals are using successfully to get more from their social marketing. These tools range from free to paid,…
  • Do you have a domain name registration strategy?

    Chris Abraham
    8 Sep 2014 | 5:01 am
    Get an edge in search by going for the long term with your domain Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. What’s the first step in creating a domain name strategy for yourself, your business or your client? Step one is about brand brainstorming: thinking of a great domain name, registering it, perhaps buying it from its current owner, or perhaps registering it as a trademark with the United States Patent and Trademark Office. Step two is to make sure your online brand is locked…
  • Don’t believe what Google tells you about search

    Chris Abraham
    3 Sep 2014 | 3:55 am
    Photo by Alan Cleaver on Flickr (CC BY) How has Google misled us? Let us count the ways! Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. If you’ve been listening to Google of late, you’ve heard their spokespersons’ declarations that you should go merrily on your way producing content for your followers while making no attempts to improve your search rankings through explicit means. Focus on what you do best and ignore all that voodoo SEO stuff. Well. I’ll probably get…
  • Calendar of social media, tech & marketing events: September 2014

    JD Lasica
    2 Sep 2014 | 5:02 am
    Fergie from the Black Eyed Peas at a recent Oracle OpenWorld (Photo by Sen Chang) Guide to the month’s best conferences & events As summer slides into fall, it’s time to gear up for a slew of social media, tech and marketing conferences. Among the notable events on tap: the annual conferences put on by Oracle OpenWorld, the Social Shake-Up, Content Marketing World, SMX East and the Online News Association. If you can’t attend the event in person, find out the hashtag and follow the goings-on on Twitter. For the full year, see our full Calendar of 2014 social media, tech…
  • 17 steps to get more (legit) Twitter followers

    Guest
    25 Aug 2014 | 5:01 am
    Image by Matthew Johnson Post by Pete Bray VP of Social Strategy, Moz Target audience: Brand managers, marketing professionals, SEO specialists, PR pros, businesses, nonprofits, educators, Web publishers, journalists and anyone with a Twitter account. This article originally appeared at Moz and is republished with permission. Let’s talk turkey! How do you get more followers on Twitter? To start, put aside those quaint olden-times notions that seeking more followers is unsavory. Heck, even Twitter promotes their tools as means to quickly get more followers. Of course, the early days of…
 
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    Marketing Land

  • Marketing Day: Google Wins Trademark Protection, Macy’s Takes iBeacon Nationwide & More

    Amy Gesenhues
    16 Sep 2014 | 2:09 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures Facebook today rolled out Facebook Media, a new resource... Please visit Marketing Land for the full article.
  • Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures

    Martin Beck
    16 Sep 2014 | 1:06 pm
    Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network. Facebook director of media partnerships Nick Grudin explained the... Please visit Marketing Land for the full article.
  • Visa Takes Over Madison Square Park With Giant #StartWeekending Installation

    Steve Hall
    16 Sep 2014 | 1:03 pm
    The financial services company is trying to associate its brand with weekend fun. The post Visa Takes Over Madison Square Park With Giant #StartWeekending Installation appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Enterprise Digital Analytics Platforms – New Market Intelligence Report

    Marketing Land
    16 Sep 2014 | 12:00 pm
    Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and... Please visit Marketing Land for the full article.
  • Court Ruling: Just Because People “Google” Stuff, Google Shouldn’t Lose Its Trademark

    Greg Sterling
    16 Sep 2014 | 10:32 am
    To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However, that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a... Please visit Marketing Land for the full article.
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    Convince and Convert

  • How to Create Content That Sells

    Doug Kessler
    16 Sep 2014 | 9:00 am
    Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum and needs to be held to the same standards. And if you’re marketing a disruptive product or service, hard-sell copy...Read the whole entry... »        
  • 5 New Email Marketing Terms You Should Know

    Chad White
    16 Sep 2014 | 3:00 am
    I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat. But I also love the final sentiment, because Read the whole entry... »        
  • Is Writing Still the Most Important Social Skill?

    Jay Baer
    15 Sep 2014 | 3:00 am
    Tweetable MomentsDone is better than perfect.annhandleyTweet This Storytelling in a Visual Age Visual storytelling has been getting a lot of chatter over the past few years: the rise of visual social media outlets like Pinterest and Instagram, the proliferation of tools for creating excellent visual content, etc. But Ann Handley’s new book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content tells us that in this content-driven world, writing actually matters more,...Read the whole entry... »        
  • Here Comes the Content Marketing Shakeout

    Jay Baer
    12 Sep 2014 | 3:00 am
    Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares. And in the intervening 12 months, they certainly got their piece. The most striking feature of Content...Read the whole entry... »        
  • How Content Partners Can Boost Your Content Marketing Strategy

    Ryan Kettler
    11 Sep 2014 | 9:00 am
    Image via BigStockPhoto.com In my previous Convince & Convert post, I explained how to research potential partners and expand your target audience by getting your content in front of their readers. Managing Editor, Jess Ostroff, added an awesome comment at the end of that article: “I think some people are afraid to ask for help from other content creators. They see it as invasive, pushy, or they’re not confident enough in their own content to be willing to share it.”...Read the whole entry... »        
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    The Online Community Guide

  • 1 Invite Per Person

    Richard Millington
    16 Sep 2014 | 11:30 pm
    Back in 2009, we stumbled across an interesting tactic for growing a community.  We closed the community and instead allowed each member of the community to invite 1 person per month.  If every member did this, the community would grow by 100% every month.  We found around 30% to 45% of members used their monthly invites.  30% to 45% growth per month is quite impressive. Faster than most communities. The exclusivity and being allowed to invite just 1 friend/colleague per month encouraged people to actually to find someone they wanted in the community. They suddenly had…
  • Hosting Great Events: Two Questions To Answer

    Richard Millington
    15 Sep 2014 | 8:00 pm
    We've recently sold our 200th ticket to FeverBee's SPRINT.  If you still want to come, you can sign up here. We're proud of this. It reflects a social-science driven approach to promoting the event. This aims to answer the two big questions prospective attendees face:  Who's going? What will I tell my boss?   Who's Going?  People primarily go to events where people they admire and their peers will be in attendance.  For SPRINT, we began by ensuring every top VIP in the community space will be there. We individually reached out to Google,…
  • Which Of These Two Motivational Appeals Do You Think Was Most Effective?

    Richard Millington
    14 Sep 2014 | 11:30 pm
    Here are the results of a relatively simple experiment.  A client was launching a new community. They disagreed with us on what would motivate people. So we ran an experiment with 147 prospective members. We split them into two groups. The first group were invited to become founding members of the new, exclusive, community. To join, they had to be approved through an application process. They took a quasi-pledge to contribute great content every week, interview the top people in their field, and get 5 people to join. If they didn't do this, they would be removed. Let's…
  • The Irrelevance Of Friending

    Richard Millington
    11 Sep 2014 | 11:30 pm
    For the majority of communities, the act of 'friending' someone makes no difference upon their level of participation.  These are some exceptions. Communities based around the follow feature, for example. You have to follow people to see anything in these communities.  These are rare. For most communities, trying to encourage people to add each other as friends is a waste of time. If you can remove the feature, remove it.  It will come as no surprise that real friendships aren't developed by such technical innovations. They come from frequent…
  • Be More Scared Of Politeness Than Frivolity

    Richard Millington
    10 Sep 2014 | 11:30 pm
    Study after study shows that developing a strong sense of community leads to every possible benefit you want.  It leads to higher levels of customer retention, repeat purchases, premium purchases, and advocacy. It leads to higher levels of knowledge exchange among employees (or customers). It leads to higher levels of employee retention and productivity.  To build a strong sense of community you must accept that frivolity.  A few years ago a group of new friends and I attended the Chess-Boxing World Champions (yup). It's a silly event, but led to plenty of in-jokes…
 
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    Daily Blog Tips

  • 16 Effective Blog Commenting Best Practices

    Guest Author
    15 Sep 2014 | 9:28 pm
    Like the principles of entrepreneurship… what worked in the 1800s for Andrew Carnegie, Henry Ford, James J. Hill and the Rockefeller are still the fundamentals principles of today’s entrepreneur. Blog commenting may also be seen as an old school way of promoting a blog, especially in today’s world where most of the conversation has moved beyond regular blog onto the social media sites – Twitter, Google Plus and Facebook. But it effectiveness has a blog marketing tool is as relevant as ever to the success of a blog popularity as it was in the 2000s. That’s why I…
  • Search Ranking Factors for 2014

    Daniel Scocco
    11 Sep 2014 | 4:36 am
    If you want your site to rank high on Google, you better keep an eye on the factors that influence the rankings, right? And mind you that you better keep an eye on those regularly, as they might change considerably over the years. If you want a refresher, I recommend the 2014 Ranking Factors Study published by the SearchMetrics guys. The infographic summarizes the picture, but you can also read about how they performed the researched, how to interpret the numbers and so on. Some highlights in case you are in a hurry: Website technical quality is gaining importance. In other words, if your…
  • 10 Signs You Should Invest in a Blog Writing Service

    Guest Author
    8 Sep 2014 | 9:00 pm
    You’ve heard it a thousand times over – content is king. Diligently you tap away at the keyboard, always aiming to write engaging content that will have your readers coming back for more. You know the importance of delivering quality information consistently and, like most webmasters, you wish you had more time and an endless array of amazing article ideas always at the ready! Sure, guest bloggers might have added value to your blog from time to time, however, it’s you your audience trust and want to hear from the most. In fact you’ve probably seen the fruits of your…
  • Are You an Oldschool Blogger/Webmaster? Take The Quiz

    Daniel Scocco
    4 Sep 2014 | 7:57 am
    Recently I was thinking about how much the blogging and Internet marketing scene has changed over the past years. Most of the services and tools I used eight years ago are gone. Some websites that were huge are now struggling to stay alive. So on and so forth. That’s why I decided to create the quiz below. Take it and see how many oldschool points you get! 1. Have you submitted sites to Dmoz? 1 point if you have 2. Did any of your sites got listed? 1 point if it did 3. Did you get listed on Yahoo! Business Directory? 1 point if you did 4. Did you use the Alexa browser extension to…
  • How to Build and Sell an Online Business

    Guest Author
    1 Sep 2014 | 9:07 pm
    It’s the dream of every online entrepreneur. But it seems to evade most. Stuck between one idea and the next big thing, most online entrepreneurs struggle to see any of their websites really create traction and substantial financial return. But I can tell you from experience of brokering the sales of dozens of online businesses that it really is possible and within the reach of anybody. The key is to select one idea within an area that you think is either established or growing (always easier to swim with the tide), make a detailed plan and make the choice to stick to it. No matter what. 1.
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    Poetslife

  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
  • Provident Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Provident Prepper: A Common Sense Guide toPreparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
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    Nate Ritter

  • How to Integrate Codeception’s c3.php into Laravel4

    Nate Ritter
    27 Aug 2014 | 10:39 am
    (Before we start here, if you’d like to see this, and other technical posts like this, done on video in the future, please say so in the comments below. Thanks!) After banging my head against a wall trying to integrate Codeception’s c3.php into Laravel for code coverage, I realized it wasn’t as hard as I had thought.  Regardless, here’s my post on how I did it. Prerequisites You’ll need xdebug installed with remote_enable option turned on. Here we go I was doing functional tests, so here’s an example functional.suite.yml with the coverage element added.
  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
 
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    Louis Gray

  • Rachio Users Save 10 Million Gallons of Water Amidst Drought

    16 Sep 2014 | 2:45 pm
    California, and much of the Western United States, is in the midst of an incredible drought. But despite the dire warnings to stop wasting water, most sprinkler systems are still pretty dumb, or are just too obtuse and challenging to operate, putting homeowners on the wrong side of conservation. Rachio, which makes a smart, good-looking system you can schedule with a mobile app, just told early users, myself included, that their combined efforts saved more than 10 million gallons - more than a drop in the bucket.Rachio's Note to Customers Today Reports 10M+ Gallons SavedUnfortunately, in…
  • If Content is Portable, Where You Consume It Doesn't Matter

    10 Sep 2014 | 3:20 pm
    My good friend and colleague +Adam Singer lit a thought bubble with his latest rant against the dumb pipe of television, saying the formulaic, reality show centric content there is no longer palatable to generations growing up with many more choices - dominated by the on demand, everything's available alternative of the Internet. The summary, he says... is that who actually watches TV is "the old", backed by data from the Washington Post echoing the same.The argument that the Internet is supplanting TV is one that can't be denied outright, but I believe it's the wrong discussion. What's…
  • Striving for Streams of Serendipity or Inbox Zero?

    4 Sep 2014 | 2:45 pm
    Nobody really likes spam - those unrequested commercial emails that join your email box. They interrupt you, distract you, mislead you, or maybe worse - trick you into giving up your money or personal information. And over time, most email services have been pretty good at determining just what is spam, and what's not, while we, as consumers, are getting better at refining just what content we want on all our screens, be it our email box, or our social streams.With this experience, what we've labeled as spam now not only encompasses the obvious scam message, but practically anything that…
  • Joining the Google Analytics Team to Help Make Data Count

    19 Aug 2014 | 10:30 am
    Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Similarly, I've made a move here at Google that I'm excited about, focused on education, advocacy, and like most good education offerings, lots of numbers and measurement.As I approach three years at Google since joining in August 2011, I'm moving to a new role, leading the Advocacy team for Google Analytics, giving me full-time focus on one of the most fundamental and impactful products that powers the Web. From casual part-time bloggers (like me) who rely on…
  • When Priced for Perfection, Startups Not Given Room for Error

    16 Aug 2014 | 9:30 pm
    While I maintain the meme of a "billion dollar startup" is a myth, there's a clear reality that some early stage and often pre-revenue, companies are quite publicly obtaining historically high valuations. These big bets by angels and venture capitalists are made with the expectation their investments will pay off, and masterfully well.Sometimes they do, but often, they don't, and the gap between initial expectations and reality can put incredible pressure on the funded company - not just from those who put money in, but from a closely watching press, and users who want to be part of something…
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    THINKing

  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
  • What Is Wrong With This Picture?

    Harry Hoover
    5 Feb 2014 | 2:04 pm
    According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Now, when you can’t get a job because you don’t have a photo on your LinkedIn profile, or the one you have looks worse than Lindsay Lohan’s mugshot, is taken in a car, a prom dress, or shows too much cleavage, just shut up. I don’t want to hear how unfair life is. Have you looked lately at the LinkedIn “People You May Know” recommendations? Come on, people. Use some common sense. This. Is .A. Professional. Business.
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    Firebelly Marketing

  • Like It Or Not, Facebook Like-Gating Is Going Away

    Chad Richards
    10 Sep 2014 | 11:05 am
    Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.
  • Video Is More Important Than Ever On Facebook

    Chad Richards
    9 Sep 2014 | 5:09 pm
    Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site
  • Top 3 Firebelly Blog Posts Of August

    Chad Richards
    3 Sep 2014 | 8:14 am
    Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a
  • Twitter Analytics For All Users Now Available

    Chad Richards
    28 Aug 2014 | 3:20 pm
    Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and
  • #ALSIceBucketChallenge & Social Media: 3 Must-Reads

    Chad Richards
    22 Aug 2014 | 10:48 am
    By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done,
 
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    ConverStations: Small Business Improvements

  • Resize Image (APP) Before Posting

    Mike Sansone
    16 Sep 2014 | 8:48 am
    There are two types of sizes when talking about images. There is the dimensional Width * Height, often measured in pixels. There is also the weight of the file, often measured in bytes. Most of the time, if you upload a picture from your mobile device directly onto your computer or even right onto your site, the weight of the file (bytes) is going to be very large. While your site might be able to automatically modify the dimensions, in most cases it will struggle compressing the weight. It means your site is doing a lot of work, therefore slowing down it’s loading time. If…
  • Every SmallBiz Track is Only $79

    Mike Sansone
    16 Sep 2014 | 2:41 am
    We’re changing our pricing structure. Instead of “levels” – Every SmallBiz Track is only $79. When SmallBizTracks first launched last fall, our projects were one of three levels of work: Basic, Advanced, and Master. The differences were in levels of complexity or customization for the projects – and cost. The more complex or customized the work of a track, the higher the cost. It’s become apparent that most business owners, always mindful of their budget, started out with Basic tracks. If customization became necessary, it was easy to add-on an…
  • Simple and Easy

    Mike Sansone
    15 Sep 2014 | 2:06 am
    A lot of business owners are looking for easy. Some call easy, simple. Yet, simple can sometimes be hard. Easy is not always lazy. Simple and Easy are not the same, and there can be great value in both. We use an acronym for EASY – though it’s more for the decision-making than the work or practice. Christopher Penn writes, “Easy is a minimum amount of effort to produce a result,” and follows with “Simple is the removal of everything except what matters.” Simple is not Easy. Writing a blog post on a consistent, frequent basis is not easy, but it is…
  • Week in Review: Posts and Podcasts September 7 – 13, 2014

    Mike Sansone
    14 Sep 2014 | 10:28 am
    Week in Review September 07 – September 13: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 13, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog…
  • Sharing Economy: Leave Some Stalk for Others

    Mike Sansone
    14 Sep 2014 | 12:44 am
    In this new era of a sharing economy, there is much to be said and shared for the practice of leaving room for others. The term may be new, but the practice isn’t. There was a time where the general practice of farmers was to leave a row of corn stalks standing next to the road. By leaving the stalk, there was a protection from weather and regeneration for the soil. Also, there was a potential for food for the passersby on horse or foot. The soil and the society was richer due to this practice. Even in conversation, while you might have the knowledge to say everything there is to say…
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    RyanSpoon.com » Blog

  • A New ESPN.com Is Coming

    Ryan Spoon
    16 Sep 2014 | 2:38 pm
    Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned ESPN.com. It is the first day of our Beta process – a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here). And you can learn more about the redesign and request early access here. Below are some questions and my answers from the Mashable article: What are the goals for the new ESPN.com? Simply put, we set out to build a…
  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100’s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
  • Nike Merchandises Rory McIlroy, Tiger Woods & the PGA Championship

    Ryan Spoon
    7 Aug 2014 | 12:41 pm
    I love golf. I love Nike. And I love Rory. Unsurprisingly, I’ve also written a fair amount about each – particularly Nike and its use of social media and commerce. Here’s on more to add to that collection – Rory McIlroy is the world’s #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete. Just ahead of Rory’s opening round tee off, Nike released the following Facebook post – which includes Rory’s attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with…
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    The Engaging Brand

  • 5 Business Success Tips That Will Transform Your Day

    Anna Farmery
    16 Sep 2014 | 7:31 pm
    What is stopping you? What is holding you back? Do you feel as though you work hard but just don’t get the business success that you deserve? The main cause of business stagnation is us – you, me and all the other business people out there. We too often block our own business success and don’t even know that we are doing it…. ….we see the problems, the risks, the reasons why not and ..ignore the opportunities, the benefits, the reasons why yes! Stand tall… and ask yourself what have you done to yourself, lately? What have you done to prevent your…
  • The Perfect Brand Example for Your Social Media

    Anna Farmery
    15 Sep 2014 | 6:56 pm
    Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples. Social media marketing is about BEING that example. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Doesn’t that sound more…
  • Maximise Your Emotional Business Investments

    Anna Farmery
    14 Sep 2014 | 7:11 pm
      Plans, plans, plans…financial, cashflow, sales…..business investments are surrounded by plans. Yet all these plans are based on an emotional investment that is so often ignored. You see it often with big brands who merge companies after painstaking financial business investments, and yet a sad lack of recognition of the investment required in combining two business cultures. You see it often with small businesses that don’t recognise the very strength of their brand is the culture of being small and personal. You see it often when all companies do not recognise the…
  • Show 503 – Maximising E-learning for Marketing

    Anna Farmery
    13 Sep 2014 | 11:21 pm
    Laura Wall Klieves is the VP Academy & Marketing and Duarte.com. Nancy Duarte is one of my favourite business thinkers. She has a life’s mission of removing boring presentations and helping business leaders tell their stories in an engaging way. Recently she launched an e-learning course on how to make awesome presentations and of course I signed up…..and I asked Laura for her to share her learning on how to develop an e-learning package that delivers great content and acts as a lead generator for their business. Listener of the week is Candice Collier – thank you for…
  • Is Your Social Media Following a Balanced Diet?

    Anna Farmery
    11 Sep 2014 | 6:59 pm
    Can I ask why do you feed your children? You don’t have to…..there maybe laws but you can choose to break those laws? Does the question make you feel uncomfortable? I mean why wouldn’t you WANT to feed your children? It’s about human decency, love, respect and our desire to nurture – so why not your customer? Customer’s are like your children; they need feeding to grow. And that is where social media marketing can play a huge role in your marketing mix. Your social media is meant to nourish your customer’s mind. It is there to feed their desires and…
 
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    Brass Tack Thinking

  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
  • My Leadership Philosophy In A Nutshell

    Amber Naslund
    4 Sep 2014 | 7:25 am
    As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S. Truman once said “It’s amazing what you can accomplish if you don’t care who gets the credit.” I believe in this…
  • How I Balance Personal and Professional Online Today

    Amber Naslund
    30 Aug 2014 | 5:06 pm
    I’ve been visibly online since approximately 2004 or so, in varied media and communities online. Earlier if you count much more nerdy things. One thing has never changed: balancing what you share and with whom on the web is a delicate dance, and one that has no hard and fast rules. So, disclaimer: these aren’t rules either. It’s just how I have settled on doing things, for now, while I balance my desire to be very open, personal and vulnerable online while still maintaining a visible executive role with a great company (more soon on that, I promise). But I get asked about…
  • When Entrepreneurship Isn’t The Right Fit

    Amber Naslund
    28 Aug 2014 | 8:37 am
    Entrepreneurship these days is all the rage. There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. If you spend any time in internet land, however, entrepreneur-iness is next to godliness, or something along those lines. It seems you can’t swing a cat video without hitting yet another blog focused on entrepreneurship or small business, or another startup conference, or…
  • Smashing Soundbites: Is It Really All About Relationships?

    Amber Naslund
    11 Aug 2014 | 8:53 am
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. Let’s dissect this persistent little bugger and perhaps derive some useful tidbits from it. 1. What the heck constitutes a “relationship” anyway? Anyone can look up the dictionary definition of “relationship” and give me an answer. But what I really want to know is what - in the…
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    NTEN

  • Are you Sending Mixed Messages to your Members?

    Steph
    16 Sep 2014 | 4:46 pm
    Marissa Maybee Director of Insights and Analytics Bear Analytics Organizational data siloes may be the culprit. Imagine this scenario: A supporter clicks the “donate” link in one of your emails and gives to your organization through the website. Afterward, the supporter tweets her support and gets an enthusiastic re-tweet from your organization’s Twitter handle. She also receives an automated gift acknowledgement email from your donation system, as well as a mailed “Thank You” letter from your development department the following month.  Through this seemingly simple…
  • Three Reasons Why We’ll Miss Julia Smith!

    Amy
    16 Sep 2014 | 8:16 am
    We are all so excited that Julia Smith has found a new opportunity to advance her career that allows her to work offline, in a real office, with other humans in Chicago. We are, of course, sad that it means the NTEN office hasn’t moved to Chicago to be with her. In her time at NTEN, Julia shared many lessons that we will continue to learn from and laugh about for years to come. She will continue to be an active NTEN Member, so it’s not goodbye!Have any special “Julia” moments? Leave a comment below! Here are just three reasons why Julia will be missed at NTEN: #1 Teleportation As a…
  • Putting Data to Use for a Successful Nonprofit Event

    Steph
    15 Sep 2014 | 5:03 pm
    Matthew Wainwright Director of Marketing Attend.com You put a lot of blood, sweat, and tears into your fundraising event. How can you use data to get the most out of it? One of the simultaneously most rewarding and most difficult aspects of nonprofit work is the reliance on community members to support an organization’s cause. Fundraisers present valuable opportunities to generate a stronger understanding of and commitment to the given cause within the attendees.
  • Member Round-Up: Mobile apps for social change, volunteering inspiration, upcoming conferences,

    Megan
    12 Sep 2014 | 9:06 am
    NTEN Members never fail to inspire us. Here's the latest news and events from our Members that has us smiling. There's a terrific schedule of sessions and an all-star lineup of speakers (including NTEN Members, Steve McDonell of ACHIEVA and Beth Kanter) planned for the Bayer Center for Nonprofits' upcoming Tech Now Conference in Pittsburgh, PA. Make sure to register by Sept. 30 to get early-bird pricing. Going to Salesforce's annual Dreamforce in San Francisco this October 13-16? Make sure to RSVP for Idealist Consulting's free Engagement Party on October 15 for social changemakers like…
  • 14LCS Idea Accelerator Pitches - Onward!

    Joleen Ong
    12 Sep 2014 | 7:39 am
    [Photo credit: Idea Accelerator contestants high five after practicing their pitches at the Microsoft evening reception, Sept. 5. Credit: Broken Banjo Photography] It takes a lot to jump onstage and pitch a brand new idea in front of a new group of people. Will they laugh at you, start to cheer, or be intrigued? On September 5-6, during the Microsoft evening reception and Idea Accelerator finale at the 2014 Leading Change Summit, 24 brave individuals and teams pitched ideas for social good. It was an incredible testament to the commitment and dedication of the nonprofit sector to put words to…
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    PsyBlog

  • Most Unlikely Weight Loss Trick Revealed by Psych Experiment

    Jeremy Dean
    16 Sep 2014 | 7:34 am
    Wow!!! This is surely one of the most counter-intuitive dieting tips ever. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Surprising Impact of Weight Loss on the Emotions How to Lose Weight: Stop Exercising, Start Having Fun Dogs Recognise Familiar Human Faces in Eye Tracking Experiment How to Recapture the Simple Pleasures of Childhood Food on the Mind: 20 Surprising Insights From Food Psychology
  • The Surprising Effect of Little Daily Hassles On Your Long-Term Health

    Jeremy Dean
    15 Sep 2014 | 7:18 am
    What's more likely to kill you: little hassles or major stressful life events? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Can Everyday Hassles Make You Depressed? How Long-Term Stress Affects Short-Term Memory How Long-Term Stress Causes Serious Mental Disorders Family Problems In Childhood Affect Brain Development The Surprising Power of an Emotional ‘Memory Palace’
  • One More Reason Why Teenage Behaviour Can Be So Extreme

    Jeremy Dean
    14 Sep 2014 | 6:31 am
    Adolescent behaviour can seem very weird to adults -- this basic mental process helps explain why. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Later School Start Times Improve Sleep and Daytime Functioning in Adolescents The Irritating Reason That Overconfident People Get All The Breaks Mysterious Brain Region That is Vital to How You Decide The Honking Experiment: Can You Predict Your Driving Behaviour? Rule-Breaking Teens Make More Successful Entrepreneurs
  • Husband or Wife? The Partner Whose Happiness Matters More For The Marriage

    Jeremy Dean
    13 Sep 2014 | 9:48 am
    Which spouse's happiness is most important for marital satisfaction? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: New Study Affirms 4 Very Old-Fashioned Guidelines for a Good Marriage Movie-and-Talk: Can This Simple Exercise Help Save a Marriage? The Key to Happiness: Brainpower or Social Connectedness? 4 Dark Sides To The Pursuit of Happiness Our Genes Respond Positively to The Right Kind of Happiness
  • This Blood Type Linked to Memory Loss Later in Life

    Jeremy Dean
    12 Sep 2014 | 7:13 am
    Study of over 30,000 people finds link between this blood type and pre-dementia symptoms. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: High Blood Sugar Levels Linked to Brain Decay Blood Test for Alzheimer’s Breakthrough The Facial Expression That Fights Memory Loss 10 Ways to Prevent Alzheimer’s Disease The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems
 
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    Regular Geek

  • Geek Reading September 16, 2014

    Robert Diana
    16 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Why You Should NOT Implement Layered Architecture | Javalobby Working with Hypermedia APIs | Javalobby An operational and…
  • Geek Reading September 15, 2014

    Robert Diana
    15 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Announcing $100,000 for Startups on Google Cloud Platform | Google Cloud Platform Blog RavenDB, unrecoverable database and data…
  • Geek Reading September 12, 2014

    Robert Diana
    12 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Researchers create a Maxwell’s demon with a single electron | Ars Technica 3 Don’ts of Cloud CRM Migration From On-Premise |…
  • Geek Reading September 11, 2014

    Robert Diana
    11 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Meet Zetta, an internet of things platform from the API wizards at Apigee | GigaOm WSJ: Microsoft Is in Talks to Acquire Minecraft…
  • Geek Reading September 10, 2014

    Robert Diana
    10 Sep 2014 | 7:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The HVT Analysis Approach | Java Code Geeks Home Depot credit card breach bigger than Target’s | BGR Cost, Value &…
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    Random Thoughts in Marketing

  • The BEST PR oppertunities are easy

    4 Sep 2014 | 2:32 pm
    You'll have to read through a few posts back to see it, but earlier I blogged about how AirBNB's new logo could have been used as an exceptional PR opportunity (that they blew). This post is about yet another PR hack that you could/should be using for your app.In just 5 short days Apple will launch their much anticipated new products and upgrades. Though Apple will host the press at their headquarters, think about all the press their stores received on previous launches. Now realizing this, know that the cost to have someone be a placeholder in line at an Apple store is historically anywhere…
  • First Movers get the press....

    31 Jul 2014 | 9:05 am
    I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.   It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).Lesson learned, when there is an opportunity to showcase your product integrated…
  • Twas Marketing that killed the tablet

    30 Jul 2014 | 3:14 pm
    So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.Number one you have a…
  • Yelp blew it with video

    30 Jul 2014 | 1:23 pm
    Yelp recently announced that it would add the ability for it's users to upload videos. Yelp blew it for multiple reasons in my opinion.First, understand that Smartphones are already a thorn in the side of many businesses.  In Yelp's main playground (restaurants), not only do they cause tremendous delay in the whole customer experience (people put wait staff on hold while they take selfies, etc), but more importantly for Yelp - Restaurants (and other small businesses) HATE Yelp. Now a business may or may not have a legitimate gripe with their online reviews, that's a different…
  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
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    connect.icrossing.co.uk

  • Making sense of Google Analytics audience data

    Kirsten Shaw
    15 Sep 2014 | 6:14 am
    When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts. Earlier this year, Google added Demographics and Interest reports to the Audience section of Google Analytics (GA). Now not only can you see how many people are visiting your site, but how old they are, whether they’re male or female, what their…
  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst, reed.co.uk, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
  • The truth behind campaign traffic in Google Analytics

    Nick Rhodes
    3 Sep 2014 | 2:23 am
    A quick search for “Google Analytics campaign tracking” reveals just how well documented the feature is. The web is awash with posts detailing how to use URL parameters to ensure that all marketing activity falls into neatly defined channels, and with good reason: any untagged traffic is bundled into the “direct” bucket and the true value of your hard-earned campaign traffic is obscured. In fact, the importance of campaign tracking even prompted Google to create a tool to aid marketers in creating properly tagged URLs. For the purpose of this article, let us assume that we have a…
  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
 
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    C R U C E S

  • Alan Schaaf and breaking outside of your friends list

    Michael Myers
    10 Sep 2014 | 8:23 pm
  • OpenStreetMap turns 10

    Michael Myers
    10 Aug 2014 | 6:22 pm
    OpenStreetMap is 10 years old! I can’t believe it’s been that long . . . Here is some eye candy -which I believe shows how the data was mapped out over time. (At least that is what I chose to believe.) Enjoy!
  • Apple – MacBook Air Sticker Commercial (video)

    Michael Myers
    1 Aug 2014 | 7:34 pm
  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
  • McKinsey’s David Edelman on digital marketing (video)

    Michael Myers
    30 Jul 2014 | 10:18 pm
    There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The ...
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    Ben Werdmüller

  • Some reflections on a summer at @mattervc (written on the way to demo day)

    14 Sep 2014 | 3:09 pm
    Some reflections on a summer at @mattervc (written on the way to demo day) 5 min read When the garage door rose at 421 Bryant and a beaming Corey Ford welcomed us inside, I didn't know what would await us over the next eighteen weeks. What I found was an unparalleled support network, new tools that changed the way I thought about my nascent business, and a community of amazing entrepreneurs that I'm proud to call my friends.Matter's tagline is "change media for good". That mission was appealing to me: our media shapes us as a culture in profound ways. In a democracy, the population must be…
  • Don't keep your opinions to yourself

    7 Sep 2014 | 12:53 pm
    Don't keep your opinions to yourself 2 min read The web is the most powerful platform for learning that human society has ever known. Every time we encounter someone with different skills, contexts and ideas to us, we learn from each other - as long as we share those things.In many places, children are brought up to think of talking about politics as rude, and these attitudes can sometimes translate to social media. I feel very differently: while it may be rude to talk about differences of opinion at the Thanksgiving table, if only because the social norms have been set differently, I almost…
  • Why can't you comment on this post? #indieweb

    5 Sep 2014 | 9:46 am
    Why can't you comment on this post? #indieweb 2 min read I'm sometimes asked why my posts here on my Known site don't let people comment on them.The answer is: actually, they do. And I want to read your comments. Feedback is a gift.Known, like p3k, Taproot and a number of other platforms, uses an open technology called webmention to power its comments. Plugins are also available to help WordPress use webmention.What webmention gives us is a truly decentralized conversation: you can make a post on your site, mark it as being in reply to this post, and it'll show up as a comment here - but you…
  • Homebrew Website Club: September 10, 2014

    3 Sep 2014 | 11:59 pm
    Homebrew Website Club: September 10, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: September 10, 2014, 6:30pm Ends: September 10, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club…
  • Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about

    27 Aug 2014 | 7:49 am
    Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about 3 min read Fred Wilson is seeing a swing back towards personal blogging:There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.Which is exactly what I'm doing now, from my Known…
 
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    Growmap

  • Take Your Accounting to the Next Level, but with QuickBooks or Xero?

    Gail Gardner
    16 Sep 2014 | 7:01 am
    As the business world becomes more reliant on the cloud and working on-the-go, many small business owners will start to look at every aspect of how their business operates, including their accounting software. Any Google search for accounting software will turn up a bevy of choices, including newcomer Xero. For years, accounting teams across the globe had one go-to piece of accounting software: Intuit QuickBooks. That’s not the case anymore. Comparing the two software does carry a few key narratives: The little guy vs. the big guy; new vs. old; and hip vs. proven. Both pieces of software…
  • How to Use Local Business Directories to Increase Visibility and Sales

    Gail Gardner
    14 Sep 2014 | 4:22 pm
    Even in small towns, all your potential customers do not know how to find you. For years I’ve been encouraging bloggers to focus more locally. What we really need are local directories to quickly find only businesses that are in your area. The challenge is to get sufficient numbers of small businesses to list themselves on and promote the same site. Hasan Saleem has added a Local Search Directory for businesses in the United States to his long established directory site. Sample Business Listing – Click image to see actual listing How to Get the Most Out of Local Listings When…
  • What to Look For In a Digital Agency

    Michael Jenkins
    11 Sep 2014 | 10:01 pm
    So, you’ve finally made the decision to make the big leap. You’ve given it a lot of thought, weighed the options and looked at the playing field. Now, it’s time to hire a digital agency. That being said, you don’t have any experience in this area. You may not be familiar with the terms, and how all this digital stuff works in the first place. So, just how do you go about selecting the agency that’s just right for your company? Well, glad you asked. Here are a few simple steps you can take to find just the digital marketing agency that’s perfect for you. Check with Your Peers…
  • Small Businesses Adding Solar Power Development As an Income Stream

    Gail Gardner
    3 Sep 2014 | 1:30 pm
    Utility costs are not going to go down. Solar power is a way to lower and control future costs, lower current taxes, and lock in a future income source likely to be inflation resistant. Solar power is one of the few improvements a small business can make to both reduce costs and increase income. Both State and Federal programs exist to incentivize solar installations. Small businesses sitting on cash reserves could invest in solar power to control costs and add a new income stream. Solar Investment Tax Credit (ITC) The Solar Investment Tax Credit is a 30% multi-year tax credit for residential…
  • The Future of Search Optimized Content

    Andy Nathan
    2 Sep 2014 | 7:28 am
    In the past few years, we have seen a seismic shift in search optimized content creation. As the blogging industry has grown up, so has the need for improved content that will be accessible by not only Google’s spiders, but also human beings who come to read the articles. As content creators, we must start to anticipate what Google wants ahead of time. 5 Changes in the Future of Search Optimized Content Responsive Design Globally, 30% of all searches are now completed on mobile devices and tablets. This means if you want the best results for search engines, you need to have responsive…
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    TheWayoftheWeb

  • Google Authorship and rel=author is no more

    Dan Thornton
    29 Aug 2014 | 6:30 am
    One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. Since the start of 2014, Authorship has carried slightly less benefits for those who implemented it correctly with first a reduction in the amount of author photos shown per query,…
  • Blogging for Business and Profit Notes: DPiP August 2014

    Dan Thornton
    7 Aug 2014 | 1:25 am
    There’s nothing here yet until after I give my presentation this evening – Thursday, August 7th. The full notes will magically appear on Saturday, August 9th. In the meantime, you can always follow me on Twitter (@badgergravling), or follow TheWayofTheWeb (@twotwmarketing) to be alerted when I’ve compiled and sorted everything… The post Blogging for Business and Profit Notes: DPiP August 2014 appeared first on TheWayoftheWeb.
  • How to merge an existing Google+ page and Youtube Channel

    Dan Thornton
    4 Aug 2014 | 10:39 am
    The continued integration of various Google services with Google+ has generally been a positive move for both Google and businesses who can now access pages, page insights, analytics etc all in one place. But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was.   We’ve merged G+ and Youtube profiles for our own sites and clients Disconnecting a Google+…
  • Proud Sponsors of DPiP May 2014 event

    Dan Thornton
    8 May 2014 | 6:10 am
    I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. It’s a great way to informally meet up with a diverse range of people who share an interest in digital technology, whether it’s a personal interest, a career or their business. There’s more details on the DPiP website. And although we’re still a small company, it’s great to be able to start supporting initiatives and getting more involved in our local…
  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
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    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
 
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    Social Media Bird Brain

  • Where Your Content Marketing Went Wrong

    3 Sep 2014 | 12:00 am
    This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin Update on Adventures in Customer Service You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails
  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
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    Corporate Eye

  • The Effect of Company Culture on Brand Image

    Susan Gunelius
    12 Sep 2014 | 6:21 pm
    Which brand do you prefer as a consumer—Apple or Google? Which company would you rather work for as an employee—Apple or Google? Which company would you rather invest in as a shareholder—Apple or Google? Are your answers to those questions the same or different? For many people, their answers will be different because we prioritize different factors when evaluating a brand as a consumer versus as an employee or investor. As Google and Apple trade the top spot in the list of the most valuable global brands from year to year, both brands continue to enjoy positive brand…
  • State of Inbound Marketing for Corporations in 2014

    Susan Gunelius
    11 Sep 2014 | 1:09 pm
    The fifth annual State of Inbound report was been released by HubSpot, and again, thousands of marketers from around the world report that inbound marketing is very effective for their companies. In fact, companies are increasing investments in inbound and they’re experiencing positive ROI from those initiatives. Marketers report that in 2014, blogging has the most significant impact on performance. Respondents who have prioritized blogging are 13-times more likely to achieve positive ROI than marketers who have not prioritized it. Behind blogging, the top inbound marketing projects are…
  • The 50-20 Principle of Brand Loyalty

    Susan Gunelius
    9 Sep 2014 | 6:21 pm
    All marketers know the 80-20 rule that tells us 80% of sales come from 20% of a business’ customers, but research from Epsilon and Wylei Research has introduced us to the 50-20 principle, which tells us that 50% of sales come from 20% of a brand’s customer base known as brand loyalists. According to the study of U.S. consumers, brand loyalists consider price but they also consider a variety of other factors to determine their personal valuation of a brand’s product or service (e.g., availability, convenience, quality, etc.). As an industry gets more competitive, these…
  • LEGO Becomes the Biggest Toy Maker in the World

    Susan Gunelius
    6 Sep 2014 | 4:12 pm
    On September 4, LEGO announced its revenue increased by 11% and net profits increased by 14% during the first six months of 2014, which means it surpassed the former leader, Mattel (the maker of Barbie). How did a company that sells primarily one type of product—plastic bricks in a variety of colors, shapes, and sizes—topple Mattel? The short answer is the success of The LEGO Movie, which achieved box office sales over $469 million. Add the sales of The LEGO Movie merchandise, and you’ve got the making of a very good year for the company. However, there is more to…
  • Is Google Reaching Change Overload?

    Susan Gunelius
    5 Sep 2014 | 7:48 am
    Google changes. We all know this. What Google releases today might not be here tomorrow. One thing is certain when it comes to Google, if the company isn’t getting the results it needs from a product or service, it shows no mercy. That product or service is eliminated—and quickly. But when does change become too much for consumers? At what point do consumers reach change overload and turn away from a brand in search of another that consistently meets their expectations for it, which happens to be the very definition of branding. Is Google reaching change overload? In recent years,…
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    Uber.la - tech reviews, opinion and wit

  • Social Media Blowback

    jmacofearth
    13 Sep 2014 | 5:31 am
    If you're talking about social media these days, you're starting the conversation at a disadvantage. Today terms like demand generation and inbound marketing are much better marketing banners to fly on your LinkedIn profile or on your resume.
  • Apple and U2 – Nothing Is Free

    jmacofearth
    11 Sep 2014 | 7:12 am
    The backlash against U2's new album being freely available on your iPhone is amazing and asinine. It's as if Apple just spammed your account with junk mail. Um... Hello. It was a marketing stunt, and it's a free album.
  • A Watch from Apple that Looks like a Watch: Apple Watch

    jmacofearth
    9 Sep 2014 | 6:26 pm
    Okay, so the Apple Watch (not iWatch, thank you) was a bit of a bust. An amazing unknown at this point. A bit of smoke and mirrors and shipping early 2015. I love Jony Ivy and the design is spectacular, but it's not my FuelBand(tm).
  • LinkedIn Publishing Platform? My First 15 Posts and Results

    jmacofearth
    8 Sep 2014 | 7:18 pm
    When LinkedIn started offering publishing on their platform, I didn't really get it. I suppose for people that don't blog, the LinkedIn publishing tool is great. They don't have to commit to a blog, but can get their ideas and content out there. Well, if you have a blog, and are publishing regularly, why would [...]
  • Twitter Ads – Twitter Analytics: The SMB Experiment

    jmacofearth
    8 Sep 2014 | 5:43 am
    I work Twitter pretty hard. What can $25 get me on Twitter that my 20k+ followers aren't already providing? Let's see. I'll post my results here. In the meantime, check out your own Twitter Dashboard, it's free.
 
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    Technology & Marketing Law Blog

  • Texas Supreme Court Limits Reach of Pre-suit Discovery (Guest Blog Post)

    Eric Goldman
    16 Sep 2014 | 9:20 am
    [Eric's introduction: this guest blog post comes from Ed Cavazos of Bracewell & Giuliani in Austin, Texas, who I've known for 20 years. Ed was part of the first wave of lawyers and scholars focusing on Internet law, and he wrote the 1995 book Cyberspace and the Law: Your Rights and Duties in the On-Line World that was one of the leading early books on Internet Law (I still have it on my bookshelf). He has generously agreed to explain a potentially important ruling from Texas about anonymous online speech.] By Ed Cavazos The Texas Rules of Civil Procedure provide potential plaintiffs in…
  • California Tells Businesses: Stop Trying To Ban Consumer Reviews (Forbes Cross-Post)

    Eric Goldman
    15 Sep 2014 | 6:55 am
    Photo credit: man’s mouth with bronze or gold metal zipper // ShutterStockIncreasingly, businesses are looking for ways to suppress or erase consumers’ negative online reviews of them. In particular, we’ve recently seen a proliferation of contract clauses purporting to stop consumers from reviewing businesses online. Those overreaching contract clauses have never been a good idea, but last week, the idea got worse. Gov. Jerry Brown signed AB 2365 into law, to be codified as California Civil Code Sec. 1670.8. The law is a first-in-the-nation statute to stop businesses from…
  • Ninth Circuit Says Yelp Doesn’t Extort Businesses–Levitt v. Yelp (Forbes Cross-Post)

    Eric Goldman
    10 Sep 2014 | 6:45 am
    For years, Yelp has been dogged by allegations that it manipulates user reviews to coerce businesses to advertise with it. While businesses aren’t likely to stop grumbling about these concerns any time soon, a federal appellate court emphatically shut the door on legal claims that Yelp extorts advertisers. This long-running case dates back to early 2010. The plaintiffs allege that Yelp extorted them to buy advertising by manufacturing negative reviews of their businesses and manipulating user-submitted reviews and ratings about their businesses. The Ninth Circuit Court of Appeals…
  • Internet Law Professors Ask California Supreme Court To Review Pharmaceutical Liability Case

    Eric Goldman
    9 Sep 2014 | 10:56 am
    Hardin v. PDX is a quirky case that flew under the radar a bit. The case was brought by Hardin, a victim injured by bad drug interactions. She claims that she would have avoided the interaction if she had been told about it, but the drug disclosures (called “monographs”) given to her by her pharmacy (Safeway) omitted the crucial information because Safeway delivered a truncated monograph. The victim sued defendants up and down the chain, but the ruling that caught my attention involves PDX. PDX acts as a vendor to pharmacies, including providing a network that gathers the…
  • When Is It Appropriate To Monitor An Ex-Spouse’s Email Account? Never

    Venkat Balasubramani
    9 Sep 2014 | 7:43 am
    Zaratzian and Abadir were married but divorced after a little over a decade. While the couple was married, Abadir opened a Cablevision account for internet and email service. He configured an account for Zaratzian and set the password. Shutterstock / Everett Collection – “Suspicious Minds” He also configured an account for himself. At some point before the couple’s separation, Abadir configured the account to forward emails from Zaratzian’s account to Abadir’s account. He testified that he activated the auto-forwarding function so to avoid missing notifications sent to…
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    shesgotclients.com

  • I’m Going on Tour to See You!

    Christine
    3 Sep 2014 | 6:27 pm
    I’m going on a “mini-tour” to see you! Registration is now open for my Get OUT There—Live! Tour! What does it mean? I’m visiting a couple of cities to teach my process for growing a business that’s aligned with your values and allows you to serve many more people… by leveraging the Internet and using authentic, engaging marketing to attract your most ideal clients and get out there in a really big way. It’s something I’ve never done before! One of the coolest things about it? We’re making it very easy and affordable for you to get this information! You’ll spend a…
  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
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    Online Marketing Blog - TopRank®

  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

    Lee Odden
    15 Sep 2014 | 7:18 am
    The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed my expectations (once again) and shine her bright light of wisdom on the power of good writing. In business and in life, writing is an essential part of communications – no matter how digital, virtual and science…
  • Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

    Ben Brausen
    12 Sep 2014 | 3:45 am
    Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained…
  • Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

    Jesse Pickrain
    11 Sep 2014 | 2:26 pm
    It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger. He then cited the following George Bernard Shaw…
  • Three Stories That Will Help Content Marketers Win With Storytelling

    Jesse Pickrain
    11 Sep 2014 | 7:30 am
    Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords is ‘storytelling.’ Marketers are obsessed with storytelling and conference panels on the subject have fewer empty seats than a Bieber concert. Funny thing is, storytelling has been the buzzword off and on since advertising became a thing. It’s always coming out of…
 
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    FUEL LINES

  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
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    Kneale Mann | Leadership

  • The Best Place to Start

    Kneale Mann
    15 Sep 2014 | 3:19 am
    I was sifting through old notes and saw two quotes that were well timed. Karen Lamb said a year from now you will wish you had started today while Jim Rohn said if you really want to do something, you'll find a way, if you don't, you'll find an excuse.We all have ideas we don’t act on. We may be waiting for the best time, more money, or permission. We may be out of excuses and left with one option. The best time is right now.__________________________________________________________________Kneale Mann | People + Priority = Profit lamag
  • A Connected World Less Connected

    Kneale Mann
    12 Sep 2014 | 4:39 am
    Anytime you walk into a business, it can be an interesting look into human behavior. There are people in meetings, typing on laptops, discussing a new project in the hall, drinking coffee, and maybe even having a laugh or two. It’s a peek into a subsection of society we call work. They say we spent a third of our lives in this space. It appears it's rapidly becoming more. We may not be "at work" but we seem to be spending a larger amount of time working, thinking about work, worrying about work, discussing work.Our workspace is expanding physically as technology spreads it into homes and…
  • Let's Get Clear

    Kneale Mann
    4 Sep 2014 | 4:59 pm
    I went through an exercise recently with a colleague and friend. We have worked together and been friends for years. We were talking about a bunch of things; life, work, family, goals, dreams, strengths, what we want to do with the rest of our lives. It was a great conversation.Then he asked; “Are you clear what you want?” I thought he was asking a career question but it was deeper than that. He has two small children and his priorities have shifted. He no longer wants to spend the wee hours of the night behind his desk. He wants to spend time with his kids while his desire to do…
  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | People + Priority = Profit istock
  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | People + Priority = Profit Manuel de los Santos
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    The Fresh Peel

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Social Networking App "HeyLets" To Launch In USA

    Mark Brooks
    16 Sep 2014 | 10:52 am
    SMH.COM.AU - Sep 15 - The idea of walking into a shopping centre made Dean Kelly's skin crawl. "I couldn't bear the thought of having to fight crowds to furnish my flat," Kelly says. So he came up with the idea of Zanui, an online furniture store. While in US raising money for Zanui, he came up with his latest project - HeyLets, a social networking app that allows people to share their experiences based on their interests. He met Justin Parfitt and they decided to roll out the app in Australia first to test the market. In 2002 Parfitt created Fast Impressions, a speed-dating company. HeyLets…
  • Path: The Most Popular Social Network Nobody Understands

    Mark Brooks
    15 Sep 2014 | 1:56 am
    READ WRITE - Sep 11 - Path, the private social network, now has 5M daily active users, according to CEO Dave Morin. 1M people use the private messaging app, Path Talk, released in June, each day. Path's success is centered largely in Southeast Asia, specifically Indonesia. Path is introducing Place Messaging, a business text customer service feature. It enables users to text message any business in their life. Path has agents on the backend that see the text message, pick up the phone and call the business to get the information, and bring it back to users in under five minutes. by Selena…
  • Twitter Is Raising Another $1.8 Billion

    Mark Brooks
    14 Sep 2014 | 10:42 am
    MASHABLE - Sep 12 - Twitter announced will raise $1.8B in a convertible debt offering. The figure almost exactly matches the amount Twitter raised from its IPO in November 2013. Twitter did not specify what the additional capital will be used for. It will presumably help fuel acquisitions as Twitter competes for companies and talent against Facebook. by Seth FiegermanSee full article at Mashable See all posts on Twitter
  • Google Acquires Opinion Poll Service Polar For Google+

    Mark Brooks
    14 Sep 2014 | 10:39 am
    TECH CRUNCH - Sep 11 - Google has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. The Polar team will join Google+ and the service will continue to operate until the end of 2014. Existing users will be able to download and save an archive of their existing polls before the service shuts down for good. The company had raised $1.7M in total funding before the acquisition. by Frederic LardinoisSee full article at Tech Crunch See all posts on GoogleSee all posts on Google+
  • Apple's iWatch Will Support Facebook

    Mark Brooks
    9 Sep 2014 | 10:26 am
    IBTIMES - Sep 9 - Facebook is among the companies that got early access to iWatch software. The iWatch software is based on the iOS operating system and will support a number of third-party apps. Apple is preparing an app store for the wearable, but so far it's not clear whether it will be entirely separate or a special section on the main one. by Thomas HalleckSee full article at IBTimes See all posts on Facebook This post also appears on Wearable.ai.
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    HighTalk

  • Going Live is Really, Really Hard

    George F. Snell III
    10 Sep 2014 | 9:45 am
    For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]
  • What is Brand Content Supposed to Do?

    George F. Snell III
    1 May 2014 | 11:17 am
    It’s primary mission? It’s prime directive? Simple. Inform, entertain or do both. Brand content shouldn’t be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, product or service can do for its customers – whether they are businesses or people. Content should be […]
  • All Media is Paid

    George F. Snell III
    29 Apr 2014 | 9:18 am
    Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]
  • What’s Wrong with Facebook? You Can’t Scale

    George F. Snell III
    8 Apr 2014 | 6:57 am
    And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]
  • All the Fake News Fit to Print

    George F. Snell III
    2 Apr 2014 | 1:44 pm
    Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]
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    Sydney: Unfiltered.

  • Roadblocks: Unfiltered.

    Sydney
    11 Sep 2014 | 6:21 pm
    Since the beginning of the year, I’ve been on a path of self-discovery. Well, I guess I’m always on that path, but I’d say 2014 has been the (not very well planned) year of figuring out “Who Is Sydney” vs. “Who Everyone Expects Sydney To Be” – and it hasn’t always been pretty. I could sit here and say that everything about 2014 so far is sunshine and rainbows, but then I’d be lying. And if you know me, you know I’m not good at lying, which is why I gave it up a long time ago. So, who is Sydney? That’s a good fucking…
  • Catching Up

    Sydney
    26 Aug 2014 | 3:18 pm
    Holy guacamole, it’s been awhile since I’ve written here. Since my last post, here’s a quick rundown of life stuff: I trained and competed with Elsinore Horizon in 2013 to score a 16th Place (out of 42 teams) finish at our first trip to the USPA National Skydiving Championships. Our friend Chris took his own life in January of this year. Barry got promoted to School Manager at Skydive Elsinore. We adopted Herbie, another Puggle. My uncle Mike passed away. Horizon got a new lineup, and things were going swimmingly. One of my teammates had an injury that threatened to put her…
  • Skydiving at Sea: Ripcord by iFly on Quantum of the Seas

    Sydney
    16 Apr 2013 | 9:17 am
    You guys. YOU GUYS. Royal Caribbean just announced that there will be a wind tunnel, Ripcord by iFly, on their new ships, Quantum of the Seas and Anthem of the Seas. YOU GUYS. The tunnel will overlook the Flowrider surf simulator and offer views of the wide open seas. Tunnel time. At sea. It doesn’t get much better than this. Check it out: As you all know, Barry and I got married at SkyVenture Colorado, followed by a cruise for our honeymoon. It seems only fitting that we renew our vows at sea. I’m on a mission to make that happen. My dad was in NYC live for the reveal event of…
  • We’ll be Four Seasons guests for life.

    Sydney
    13 Nov 2012 | 10:05 am
    This is a story all about how (… not Fresh Prince-style, but kinda) the Four Seasons is excellent at what they do, offline and online. I’m a sucker for a consistent brand experience. Think, Chipotle for food, and Southwest Airlines, JetBlue, and Norwegian Cruise lines to name a few excellent travel experiences as of late. When you find a brand who does the in-person experience as well as they do the online brand experience, it’s a magical thing. I’ve already shared the story of how the Four Seasons in Denver won our hearts for our pre-wedding and wedding-night stay. To…
  • Specialty dining = thebombdotcom on Norwegian Pearl

    Sydney
    8 Oct 2012 | 9:37 pm
    Pretty stoked about the Teppanyaki dinner B and I just booked for our first day at sea on the Norwegian Pearl. Deemed the “Benihana at Sea” – I’m a sucker for the show when they’re flinging rice and shrimp everywhere. I haven’t been to a Benihana-type restaurant with B yet, but I’m pretty sure he’ll be wowed by my shrimp-catching skills. But there are a bunch of different specialty dining options on board the Blake Shelton Cruise. Check out this great write up by Nancy Schretter. Dining Choices Sizzle on the Blake Shelton Cruise By Nancy…
 
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    Jeff Korhan - New Media and Small Business Marketing

  • Google+ Communities: Amplify Your Content In Search

    Jeff Korhan
    12 Sep 2014 | 7:28 am
    Listen to the Episode Below (0:34:29) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps…
  • 3 Tips for Increasing Network Value and Influence

    Jeff Korhan
    11 Sep 2014 | 8:41 am
    In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values and trusts you and the others within it. Weak connections are best described as followers, and to a degree, fans too. While that connectivity provides potential value, it is just the starting point for building and sustaining true influence. Influence is the…
  • Facebook Marketing: Attracting Your Ideal Audience

    Jeff Korhan
    5 Sep 2014 | 10:53 am
    Listen to the Episode Below (00:36:23) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 7 of This Old New Business weekly business podcast with Jeff Korhan. I have to be honest. I have not been a big fan of Facebook for marketing my business. However, this conversation with Mike Gingerich changed my thinking, and it just may do the same for you. Mike genuinely likes to help people, so listen in as he share’s a wealth of information that will help you better understand Facebook,…
  • Social Business: Managing Relationships to Build Personal and Business Brands

    Jeff Korhan
    29 Aug 2014 | 1:45 am
    Listen to the Episode Below (00:37:05) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship management to help others achieve greatness. One of the challenges for…
  • Communicate a Bigger Vision with Content Marketing

    Jeff Korhan
    27 Aug 2014 | 1:23 am
    If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it must communicate what happens after they are opened. Tweet this What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. The Internet…
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    Phil Gerbyshak

  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
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    We First Blog

  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
  • Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

    Simon Mainwaring
    10 Sep 2014 | 1:28 pm
    Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP…
  • How Nestlé Combined Purpose and Product to Win at Social Marketing

    Simon Mainwaring
    4 Sep 2014 | 1:08 pm
    Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision development, “Germ Stoppa” talks about his immunity gain from his mother’s milk, and “Baby Luv” talks about the strong bonding between a mother and her child developed through breastfeeding. At the same time, the animated videos are a powerful…
  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
 
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    Social Media University, Global

  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
  • Why Ice Buckets are Contagious

    Lee Aase
    4 Sep 2014 | 4:15 am
    I’ve recently been listening to an audiobook by Jonah Berger called Contagious: Why Things Catch On. It’s based on Berger’s Ph.D. research into why some ideas or products get lots of word of mouth, while others don’t. It’s about a seven-hour audiobook that condenses his more academic work, and it’s good listening for workout time. Berger describes six key principles that helps products or ideas go “viral.” Those six characteristics are: Social Currency – How does it make people look to talk about a product or idea? Does it make people look…
  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
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    SociableBlog

  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Social Networking App "HeyLets" To Launch In USA

    Mark Brooks
    16 Sep 2014 | 10:52 am
    SMH.COM.AU - Sep 15 - The idea of walking into a shopping centre made Dean Kelly's skin crawl. "I couldn't bear the thought of having to fight crowds to furnish my flat," Kelly says. So he came up with the idea of Zanui, an online furniture store. While in US raising money for Zanui, he came up with his latest project - HeyLets, a social networking app that allows people to share their experiences based on their interests. He met Justin Parfitt and they decided to roll out the app in Australia first to test the market. In 2002 Parfitt created Fast Impressions, a speed-dating company. HeyLets…
  • Path: The Most Popular Social Network Nobody Understands

    Mark Brooks
    15 Sep 2014 | 1:56 am
    READ WRITE - Sep 11 - Path, the private social network, now has 5M daily active users, according to CEO Dave Morin. 1M people use the private messaging app, Path Talk, released in June, each day. Path's success is centered largely in Southeast Asia, specifically Indonesia. Path is introducing Place Messaging, a business text customer service feature. It enables users to text message any business in their life. Path has agents on the backend that see the text message, pick up the phone and call the business to get the information, and bring it back to users in under five minutes. by Selena…
  • Twitter Is Raising Another $1.8 Billion

    Mark Brooks
    14 Sep 2014 | 10:42 am
    MASHABLE - Sep 12 - Twitter announced will raise $1.8B in a convertible debt offering. The figure almost exactly matches the amount Twitter raised from its IPO in November 2013. Twitter did not specify what the additional capital will be used for. It will presumably help fuel acquisitions as Twitter competes for companies and talent against Facebook. by Seth FiegermanSee full article at Mashable See all posts on Twitter
  • Google Acquires Opinion Poll Service Polar For Google+

    Mark Brooks
    14 Sep 2014 | 10:39 am
    TECH CRUNCH - Sep 11 - Google has acquired Polar, the highly graphical opinion poll service, for an undisclosed sum. The Polar team will join Google+ and the service will continue to operate until the end of 2014. Existing users will be able to download and save an archive of their existing polls before the service shuts down for good. The company had raised $1.7M in total funding before the acquisition. by Frederic LardinoisSee full article at Tech Crunch See all posts on GoogleSee all posts on Google+
  • Apple's iWatch Will Support Facebook

    Mark Brooks
    9 Sep 2014 | 10:26 am
    IBTIMES - Sep 9 - Facebook is among the companies that got early access to iWatch software. The iWatch software is based on the iOS operating system and will support a number of third-party apps. Apple is preparing an app store for the wearable, but so far it's not clear whether it will be entirely separate or a special section on the main one. by Thomas HalleckSee full article at IBTimes See all posts on Facebook This post also appears on Wearable.ai.
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    prTini

  • Apps to Regain Control of Your Inbox + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    12 Sep 2014 | 6:18 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  7 Apps to Help You Regain Control of Your Inbox Social Media Lessons from DiGiorno’s Hashtag Fail How to Effectively and Accurately Use Data to Inform Your Social Media Decisions The Absolutely Essential but Most Overlooked Skill You Need in Management After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women With a Big Push From Facebook, Facebook Video Is Booming. Heads Up, YouTube. DiGiorno Is Really, Really Sorry About Its Tweet…
  • What’s in Your PR Toolkit? (September #pr20chat Details!)

    Heather Whaling
    8 Sep 2014 | 4:00 am
    What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (#pr20chat) is back! This month, we’re teaming up with PR Student Chat (#prstudchat) for #PRToolkit – a joint discussion to help students and professionals alike maximize their PR, marketing and social media initiatives throughout the fall (and into 2015). We’ll cover…
  • The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    5 Sep 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore The Dangers of Cause Marketing Want to Go Viral? It’ll Take a Lot More Work Than You Think Since You Can’t Manipulate Time, Try These 13 Time-Saving Tips Instagram: How the Must-Have App Became the…
  • Meet + Tweet: 15 (More) Pros to Follow

    Heather Whaling
    1 Sep 2014 | 4:30 am
    Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH, to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @aerocles: Agency pro. Brand hacker. Columnist. Digital strategist. You name it, David Teicher has done it (or written about it). David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. @CharlieCurve: The amount of wisdom Charlie Wollborg can pack into…
  • 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    29 Aug 2014 | 7:14 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  6 Golden Rules to Responding to Client Emails 297 Flabby Words and Phrases That Rob Your Writing of All Its Power Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch) Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand Why Instagram’s New App is a Dream for Social Marketers 12 Marketers Already Experimenting With Instagram’s Hyperlapse App The Best and Worst Real-Time Marketing…
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    Tech in Asia

  • Alibaba IPO will make it biggest internet company in China and third biggest in the world

    Paul Bischoff
    17 Sep 2014 | 1:00 am
    Alibaba will be the third-biggest internet company in the world by market cap if analysts’ estimates hold up. It will surpass both US ecommerce giant Amazon and Chinese rival Tencent. Chinese companies take up four of the top 10 spots and make up three of the top six. Baidu (NASDAQ:BIDU) sits at number six, while JD (NASDAQ:JD) rounds out the top 10. Google (NASDAQ:GOOGL) leads by a long shot with nearly twice the market cap as runner up Facebook (NASDAQ:FB). As Alibaba enters the fray, the landscape looks to be a lot more even between the US and China, but neither have made significant…
  • Wikileaks: Singapore firm with government ties bought cyber snooping software

    Daniel Tay
    16 Sep 2014 | 10:25 pm
    On September 15, Wikileaks released copies of invoices and support tickets from Germany-based software company FinFisher. This revealed the names of most of their clients, and how much they’ve paid for their technology. If you’re wondering why they deserve this, you should know that this particular firm deals in weaponized surveillance malware that reportedly includes the following: …computer intrusion systems, software exploits and remote monitoring systems that are capable of intercepting communications and data from OS X, Windows, and Linux computers as well as Android, iOS,…
  • Pirate3D: our ship isn’t sinking

    Roger Chang
    16 Sep 2014 | 9:29 pm
    Roger Chang is the CEO and co-founder of Pirate3D, a company that designs and sells 3D printers. While generally uncontactable as his pirate ship has no mobile reception, he is reachable on Twitter @rogermcchang “The reports of my death are greatly exaggerated.” – Mark Twain Concerned friends have been asking me about Pirate3D in the aftermath of our blunder with the Kickstarter refund algorithm. Mistakes were made, but overall it’s been great. Our new round of fundraising is just about done, we are ramping up to high volume production, and we are preparing for retail sales.
  • Mimopay wants to be the solution for Indonesia’s payment hassles

    Enricko Lukman
    16 Sep 2014 | 9:00 pm
    Indonesia is a big archipelago with 13,466 islands. And although the country has a huge population of 250 million people, 80 percent of them still do not have any bank account. That’s a huge problem for any tech company who are trying to monetize in the country. Mimopay wants to be the solution. Mimopay is among a few other payment enablers in Indonesia like Coda Payments, Unipin, and MOL. There is also Doku which excels in letting small merchants on social networks accept online payments, and there is Indomog, which sells physical vouchers for online top ups in many point of sales…
  • John Fearon: Singapore’s grasshopper entrepreneur

    Terence Lee
    16 Sep 2014 | 8:30 pm
    If serial entrepreneur John Fearon has a personal motto, it’s probably “Wanna Be Startin Somethin” – to quote the famous song by Michael Jackson. The South African started six failed businesses before arriving in Singapore, and then went on to launch or invest in at least a dozen more. These 12 ventures occurred in the past three years. He started outdoor ads marketplace EatAds in 2011, then left it dormant to launch website and email backup services Dropmysite and Dropmyemail a year later. He then resurrected EatAds by bringing new founders on board, and started investment and…
 
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    Room 214

  • 3 Step Guide to Integrated Marketing for SaaS Companies

    Room 214
    16 Sep 2014 | 9:01 am
    Setting up your software to encourage users to upgrade from a free trial or a freemium account to a paid subscription is one way to gain more users, but if you aren’t using a multichannel approach to market your software, you are missing out. Anyone that’s put a moment of time into considering advertising can spout off the most common channels for gaining friction: TV, newspaper, email campaigns, social networks, and even guerrilla street campaigns may come to mind. When it comes to promoting software, any number of these channels may work, but Software as a Service companies…
  • Storytelling at inContact

    Jen Casson
    9 Sep 2014 | 3:41 am
    Many smaller companies have the common problem of creating content – they just don’t have much and/or what they do have is poor quality. inContact, a cloud-based contact center solution provider, is the exception and an excellent example of a SaaS company leveraging the power of storytelling to drive their brand. Because inContact intimately understands its audience, the challenges they face, and the stages of the buying/customer lifecycle, they are able to create relevant and targeted content. According to inContact’s Senior Director of Demand Marketing, Marina Antestenis,…
  • Room 214 is Hiring: Account Manager

    Room 214
    8 Sep 2014 | 9:58 am
    Account Manager Support Room 214 clients’ social media marketing campaigns through research, content creation, community engagement and reporting. Requires excellent attention to detail, organizational, analytical, and copywriting skills, as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in digital marketing. Key Responsibilities: Work with account supervisors, account directors and managing partners to support client social media campaigns Create and curate content to be published…
  • Lead Scoring for an Accelerated Pipeline

    Ben Castelli
    8 Sep 2014 | 8:14 am
    What it is Lead Scoring Lead scoring is a critical element of marketing and sales related activities, and as marketing automation has developed so has the importance of lead scoring. By assigning values to specific lead qualities you can score them so that they progress from an entry touchpoint, to lead, to a marketing (sales) qualified lead that is ready for a sales push. Why is it important? Lead scoring enables your marketing and sales team by letting them concentrate on their respective duties. Marketing can be confident in the quality of the leads they develop and pass along, and sales…
  • 3 Steps to Creating a SaaS Lead Nurture Program

    Ben Castelli
    4 Sep 2014 | 9:00 am
    As a SaaS marketer, getting good at generating leads is only half the battle. Having high value gated assets on your website and a strong presence at events will generate leads however many may not be ready to purchase. This often leads to a frustrated sales team and revenue goals not being met. Lead nurturing is the other half of the battle and can be a real game changer. Lead nurturing is all about cultivating an ongoing relationship with qualified prospects so that your product is top-of-mind when they are ready to purchase. Here are 3 quick steps to get you set up for success with lead…
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    Buzzom

  • The Social Media Spread of Ebola Virus

    admin
    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
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    Position²

  • eBay Set to Offer New In-app Mobile Advertising

    Team Position²
    15 Sep 2014 | 6:36 am
    The online marketplace company eBay is all set to launch an in-app advertising network giving digital marketers a new avenue to target customers on the Internet. The amount of time users spend on eBay is much higher than that spent on its competitor sites. This gives digital marketers a very compelling reason to connect with the app’s 4.6 million and burgeoning daily visitors. The eBay app is a hot favorite among online shoppers who are either looking for a great bargain or just doing regular shopping. Now a new feature like this from the online marketplace giant is only going to make…
  • Google Offers Adwords Callout Extensions

    Team Position²
    12 Sep 2014 | 6:10 am
    Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an additional real estate that you can use appropriately. Learn more about Google AdWords Callout Extensions. This new feature from Google immediately makes your ad copy more conspicuous with people knowing exactly what you are selling and what its salient features are. This results in better ROI with higher click through rates. Fig. shows a typical callout extension example Google can show a maximum of four callout extensions each not exceeding 25 characters including…
  • Creatives in Today’s World, Attraction to Action, and much more…| Best of the Week

    Team Position²
    12 Sep 2014 | 5:56 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Creatives in Today’s World Creatives is one aspect of marketing that is receiving considerable attention today and rightly so. Read this exhaustive interview to know what exactly it entails and the skill sets required to be a part of this highly competitive field. Get an inside view of how a creatives team for B2B digital marketing functions and some idea on where this realm as a whole is headed. Why Your B2B Content Marketing May Not Be Working 7 Signs Your…
  • Creatives in Today’s World

    Naksha M. Kumar
    10 Sep 2014 | 10:26 pm
    We all know that visuals are an attractive aspect of digital marketing collateral. But within the world of creative development, what are the skills required and trends observed to succeed? Where is the world of creative development heading? Recent research indicates that app development and 3D modeling are must-have skills. This is partially true. However, creative development is such a diverse area that each sub-domain under creative development requires different, in-depth specialized skills. Rajesh Muthyalu, Creative Director at Position2 sheds more light on the current scenario in…
  • How will Amazon Ad Network Affect Digital Marketers

    Team Position²
    8 Sep 2014 | 6:15 am
    Amazon is bolstering its ad network on the Internet with renewed vigor in order to give the industry veterans like Google a run for their money. Amazon recently manifested its serious intent to be a big player in the online advertising arena with the takeover of Twitch, a video game live-streaming site for almost a billion dollars! Learn more here about why Amazon paid such a hefty price for Twitch. The Amazon ad network is not just a list but it is much more than that. Amazon has a massive database of consumer shopping patterns on the Internet and marketers can use this to their advantage…
 
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    The Next Web

  • Dropbox suspends auto-upload feature in its iOS apps due to an iOS 8 ‘compatibility’ issue

    Jon Russell
    16 Sep 2014 | 9:40 pm
    Dropbox has “temporarily suspended” the auto-upload feature that syncs photos and videos in its primary iOS app, and the iOS version of its Carousel photo sharing app, following an issue with iOS 8. The company said in a blog post that it has run into problems with the latest version of iOS, which lead to some users’ media not being auto-uploaded as they expected. That’s a big problem if they then delete it from their device thinking that it is safely stashed in Dropbox’s cloud. “If you upgrade to iOS 8, don’t delete photos or videos from your devices until you’re sure…
  • The best third-party keyboards for iOS 8

    Roberto Baldwin
    16 Sep 2014 | 6:18 pm
    No longer are iOS users chained to the default keyboard. If a developer can build it (and get it through the App Store approval process), you can add it to your iPhone and iPad. Get ready for an onslaught of keyboard apps. With the launch of iOS 8 on Wednesday, you will have a plethora of apps that allow input in all manner of ways. From swiping to type, to a keyboard that lets you type out GIFs. It’s an exciting new finger-inputting world out there for iOS and here are our favorite apps to help us navigate to a better tomorrow.... This story continues at The Next Web The post The best…
  • SwiftKey for iOS review: The smart Android keyboard finally arrives in Apple land

    Martin Bryant
    16 Sep 2014 | 6:05 pm
    Oh happy day, it’s here at last. For years, I’ve been frustrated by the iOS keyboard. It felt like the cramped and under-developed weak link in what was otherwise a mature and slick operating system. With iOS 8 comes support for third-party keyboards, and with that comes SwiftKey – in my opinion the best keyboard available for Android. If you’re new to SwiftKey, you’ll find that it’s quite similar to the new default keyboard in iOS 8, but it offers a whole lot more. Like the default keyboard, it suggests words that you might be typing, giving you three dynamically changing...
  • iOS 8 review: The real advances here are yet to come

    Martin Bryant
    16 Sep 2014 | 6:01 pm
    The transition from iOS 6 to iOS 7 was a jarring one for many. If last year’s visual overhaul and significant early bugs rubbed you the wrong way you should find your upgrade to iOS 8 a much more pleasant experience. Apple bills iOS 8 as “the biggest iOS release ever,” but when you complete the upgrade, you may not notice that much of a difference beyond a couple of new icons on your homescreen. In fact, much of this operating system’s potential is in the hands of third-party developers. By updating some of its own apps, Apple has included demonstrations... This story continues at…
  • Instagram to introduce advertising in the UK in ‘the coming weeks’

    Josh Ong
    16 Sep 2014 | 3:40 pm
    As promised back in June, Instagram is preparing to show ads for UK users soon. Charlotte Williams spotted a PSA-style sponsored post from Instagram announcing the roll-out: ‘Sponsored Posts’ coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM — Charlotte Williams (@WilliamsCE) September 16, 2014 Instagram also plans to begin displaying ads in Canada and Australia later this year. Facebook declined to comment on timing for those countries, but they don’t appear to be included in the UK launch. Advertising first showed up for US Instagram users last November, with Michael…
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    Jennings Social Media

  • RAZ Mobile and JSMM Announce #HelpKC10: Campaign for KC Nonprofits

    admin
    16 Sep 2014 | 7:15 am
    Jennings Social Media Marketing (JSMM) is excited to announce a new campaign with its client RAZ Mobile called #HelpKC10. Kansas Citians may nominate their favorite charities to receive free social media and mobile fundraising websites. Tweet @RAZ_Mobile or @valeriejennings with the #HelpKC10 to have your charity considered. Nonprofits may also nominate themselves, too. The 10 winners who received the most votes will be announced Oct. 1st, 2014. These winners will set up a RAZ Mobile fundraising page and the JSMM team will provide social media content promoting the campaign. These campaigns…
  • B2B Companies Should Align With A Cause, Too

    admin
    12 Sep 2014 | 3:13 pm
    Most of the research and advice out there about cause marketing is for business to consumer companies. Those companies are under pressure to impress consumers, and research shows how well consumers respond. But business-to-business companies benefit from cause marketing, too. The campaigns may require a little more creativity to make the connection to the cause look convincing — but here are two big reasons B2Bs should make cause marketing a priority: Your future employees expect it Before long, the trickle of Millennials entering the workforce will become a flood. And, according to Achieve…
  • How To Implement Cause Marketing Strategies

    admin
    5 Sep 2014 | 12:05 pm
    It may seem hard to believe because temperatures are still in the 90s across the country, but the holiday season is right around the corner. What does that mean? Gifts, family, chilly weather, maybe a couple extra pounds… and cause marketing. That’s right, cause marketing is more important than ever. Why? Research shows that consumers choose companies that support causes over companies offering similar products that don’t. According to the 2013 Cone Communications/Echo Global CSR Study, 91 percent of consumers “are likely to switch brands to one associated with a good cause, given…
  • City Union Mission Retains Jennings Social Media Marketing

    admin
    29 Aug 2014 | 4:49 pm
    City Union Mission, a local nonprofit focused on serving the homeless and poor members of the Kansas City, Mo. community for 90 years, retained Jennings Social Media Marketing and RAZ Mobile for social media and online fundraising. RAZ Mobile is also a client of JSMM’s and has been at the forefront of providing nonprofits with mobile giving options that are affordable. City Union Mission, founded by Rev. and Mrs. David Bulkley in 1924, offers a range of services to the homeless and poor in the community such as life resources, medical care and men’s and women’s/family services. It is…
  • iGirlTech News Interviews Valerie Jennings about Social Media, Tech & Female Entrepreneurship

    admin
    27 Aug 2014 | 10:47 am
    iGrilTech News interviewed Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), about social media, technology and female entrepreneurship. The blog, iGirlTech News, is dedicated to reporting on the most recent trends and influencers in the tech industry while showcasing inspiring, passionate women within the field. In the interview, Amber Turner, host for iGirlTech News, talks with Jennings via Skype from the comfort of their homes in the Kansas City and Los Angeles areas. Watch the full video, or take a look at some of Jennings’ responses to…
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    Relationship Economy

  • The Chasm Of Management Practices

    Jay Deragon
    10 Sep 2014 | 2:26 am
    There is a management chasm emerging that left unchecked could destroy your organizations future. A chasm is a marked division, separation, or difference between one point and another. In the field of management practices the points are past practices vs. future practices. Being stuck in the chasm means you are not going anywhere but down the ravine. In a Forbes article titled “Do Managers Matter Anymore?” Giovanni Rodriguez writes: While some very large firms can still get away with adopting a command-and-control approach to their ecosystem, the growth and learning of business…
  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
 
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    The Blog of Matthew Loop

  • Before You Work Another 12 Hour Day, WATCH THIS FIRST

    Matthew Loop
    15 Sep 2014 | 4:47 am
    This one single mistake can CRIPPLE your business and life if you’re not careful. In terms of priority, it should be #1 or else everything else falls apart. It’s probably not what you would immediately think either. This video was shot on the beautiful islands of Turks and Caicos in Grace Bay.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (highlight reel) Selling Products Online? Watch This FIRST The 5 Pillars of a Successful Internet Business How to Start…
  • The 2014 Social Media Revenue Summit (highlight reel)

    Matthew Loop
    25 Aug 2014 | 8:54 am
    Held at the luxurious Ritz Carlton in Buckhead, this top tier advanced training was designed to help attendees build a 5 figure per month PASSIVE income machine around doing what they love. It was also for brick and mortar business owners wanting to profitably integrate social marketing into their existing business model, product, or service. As you’re about to see from the highlight video, there is NO OTHER experience like this in the social media marketing world! If you missed-out on this years event, keep your eyes out for the 2015 dates. To learn more about the Social Media Revenue…
  • Instagram Marketing for Chiropractors (video)

    Matthew Loop
    15 Aug 2014 | 6:58 pm
    In this timely training, you’ll learn how to harness Instagram to get more local traffic to your chiropractic website and bring more patients through the doors. Very few chiropractors have tapped into this massive photo sharing network that boasts over 200 MILLION regular users! Now is the perfect time to do so.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: [Replay] Facebook Marketing for Chiropractors in 2014 4 DUMB Chiropractic Website Mistakes 5 Easy and Lucrative PASSIVE Income Sources for…
  • [Replay] Facebook Marketing for Chiropractors in 2014

    Matthew Loop
    1 Aug 2014 | 6:45 am
    Hey Doc… Feedback from last night’s practice-building call has been POURING in!! As expected, all 197 lines were packed with chiropractors eager to implement the new Facebook changes to gain a serious competitive advantage. Dangerous Minds & Dimitri Drujchin The doctors in attendance got a great hook-up, too. Why? Because showing-up is half the battle in life. The info presented is CRITICAL to your success online this year. As mentioned previously, Facebook made another sneaky adjustment to their news feed algorithm. It affects every single one of us that use the social network.
  • How to Create a Lucrative Business with Low Stress

    Matthew Loop
    26 Jul 2014 | 11:51 am
    In this quick video, you’ll discover one of the most lucrative and low stress business strategies that leads to greater happiness. Join me at one of my favorite restaurants in Bogotá called Patagonia Asados del Sur! When visiting, I was reminded of this powerful business lesson that very few seem to employ.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: How to QUADRUPLE Your Income in a Bad Economy Selling Products Online? Watch This FIRST 3 Ways to Add an EXTRA $100,000 in Recurring Income…
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    Elaine Gantz Wright

  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | the Year for Independent Media – SEO – Facebook – Google

    Israel Rothman
    20 Aug 2014 | 2:28 pm
    2014 | the Year for Independent Media – SEO – Facebook – Google While you were doing business as usual, your cheese has moved.   The Yellow pages, newspaper and magazines will always exist, but substantial market shifts have changed that game too: according to this article at http://www.theguardian.com/advertising/digital-media-trends-2014-trends: “Mobile devices will not ONLY “replace” desktops […]
  • 2014 New Media Revenue Model – 1300 Independent Agents Needed in every City

    Israel Rothman
    13 Aug 2014 | 7:43 am
    According to this report by Newspaper Association of America (naa.org): “Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America… Key Findings Total revenue for 2013 was $37.59 billion, a decrease of 2.6% from the […]
  • Successful Kickstarter Campaign Template-Strategy | 4859 Year Old Secret Biblical Lunar-Solar Calendar

    Israel Rothman
    5 Aug 2014 | 4:35 am
    Click the picture to visit the campaign: Checklist for a  Successful Kickstarter Campaign Template | Creative Crowd-funding: The website: https://www.kickstarter.com/projects/1489772285/the-secret-calendar-written-in-the-fabric-of-the-s The video https://d2pq0u4uni88oo.cloudfront.net/projects/1071803/video-421373-h264_high.mp4 Twitter Profile Tweets by @GuthrieWilson Facebook profile or like page https://www.facebook.com/guthrie.wilson Facebook Groups and social blogs ready to go for launch articles – examples: MEMBER’S LOGIN! Log in CONNECT TO THE ROAR! About Us Join us!
  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
 
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    SocialTimes

  • BBM Teams Up With Hootsuite to Engage Channel Followers

    Sonja Hegman Andras
    16 Sep 2014 | 1:35 pm
    For those wondering if BlackBerry is still around, it is, and the company has just announced it’s teaming up with Hootsuite to allow BBM Channel management through the scheduling platform. According to BlackBerry, the collaboration will simplify social media engagement for community managers and marketers, allowing them to share posts on their BBM Channels to other social media sites, like Facebook, Twitter, LinkedIn and Google+. The dashboard will also provide real-time analytics to measure activity. “Managing a brand’s social media presence is a juggling act. Marketers…
  • FCC Net Neutrality Comment Period Closed — Now What?

    Kimberlee Morrison
    16 Sep 2014 | 12:20 pm
    Since the FCC lost its court case against Verizon in January, the Internet has been mobilizing around the topic of net neutrality. Last week a host of sites rallied around a symbolic slowdown to raise awareness for net neutrality, and it seems that the FCC has never received so many comments on a single issue. The campaign to preserve net neutrality has been ongoing in earnest since the decision, but the reality is that the same issues are at play now as have been at play for years. Title II reclassification — defining the Internet as a common carrier like phone services — is the…
  • Will Microsoft Acquisition Change Mojang Games?

    Kimberlee Morrison
    16 Sep 2014 | 11:05 am
    A joint statement from Microsoft and Mojang, the game development company behind Minecraft, confirmed a huge acquisition deal. However, some of the key members of the Mojang team are not staying on with the company. “Under the terms of the agreement, Microsoft will acquire Mojang for $2.5 billion. Microsoft expects the acquisition to be break-even in FY15 on a GAAP basis. Subject to customary closing conditions and any regulatory review, the acquisition is expected to close in late 2014,” the official Microsoft release reads. Markus ‘Notch’ Persson, creator of Minecraft and founder of…
  • When Social Monitoring Goes Local, Privacy Concerns Grow

    Britt Clark
    16 Sep 2014 | 9:50 am
    Social media monitoring is the sausage-making of our online lives. Intellectually, most of us know that big brands and big governments are mining social networks to gather information about the public (heck, some of us ARE those brands), but we usually opt for some tasty denial when it comes to whether or not our personal posts are being watched. However, when social monitoring goes local, the reality of our online visibility is harder to ignore. Geofeedia, which was recently named a finalist for the Chicago Innovation awards, is one example of a social listening tool with a hyper-local…
  • Saving America: A Safe Place for Online Politics?

    Britt Clark
    16 Sep 2014 | 8:36 am
    With election season on the way, many Americans are gearing up to delete, hide and de-friend the spew of political ranting that’s bound to invade our Facebook and Twitter feeds. But what if we could harness the awesome reach of social media to discuss on the issues of our country in a way that was actually civil? That’s the premise behind Saving America, a new social network that launched this month. The for-profit model aims to direct the focus and passion of America away from angry diatribes and toward a constructive exchange of ideas on issues ranging from education to…
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    VIRALBLOG.COM

  • Top 5 Videos In Viral Friday: Galaxy Note 4

    Martin Michalik
    12 Sep 2014 | 11:24 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Samsung GALAXY Note 4 A week before Apple, Samsung came with this introduction video for Galaxy Note 4 which got over 15 million views! 2. Experience The Power Of A bookbook™ The promotion of new catalogue from Ikea Singapore is just amazing, one of the best video’s that ridicules Apple.
  • The 10 Funniest Jokes About The Apple Watch

    Laurens Bianchi
    11 Sep 2014 | 8:00 am
    In case you missed it, Apple just revealed the Watch, which is the tech giant’s first entry in the smart watch space. Source: Apple Apple’s long-rumoured move into wearable technology has finally taken place. At the firm’s first major new product launch event of 2014, the Apple Watch was revealed on stage by CEO Tim Cook, alongside the brand new iPhone 6 and iPhone 6 Plus smartphone range. As usual, many took jabs at Apple and its first foray into wearables and instantly shared jokes ons social media. Scroll down below and check out some of the funniest posts about Apple’s Watch.
  • Hashtag My Ass: Album Release Earning Attention

    Igor Beuker
    7 Sep 2014 | 6:19 am
    Etienne de Crécy is earning massive attention with his Hashtag My Ass campaign to promote the release of his new album SuperDiscount 3. Social media has helped many artists to release their new songs and albums. PSY is the emperor of viral entertainment, but hashtag my ass is cracking another code. Hashtag My Ass: Album Release Hashtag My Ass is an Instagram-powered interactive music video for legendary French house producer Etienne de Crécy. After authentication, the site sorts, selects and tracks approximately twenty photo/hashtag combinations onto record sleeves which appear in the…
  • FanBoost Lets Fans Become Part Of The Formula E

    Laurens Bianchi
    4 Sep 2014 | 8:00 am
    Formula E gives you the unique opportunity to vote to give your favorite driver a 5-second 40bhp power boost with FanBoost. Formula E is a new racing championship and the world’s first fully-electric racing series. The Championship starts in September 2014 through to June 2015 and will compete in the heart of 10 of the world’s leading cities – including London, Beijing and Miami – racing around their iconic landmarks. Formula E represents a vision for the future of the motor industry over the coming decades, serving as a framework for R&D around the electric…
  • Top 5 Videos In Viral Friday: The Simpsons Ice Bucket Challenge

    Martin Michalik
    29 Aug 2014 | 1:32 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. The Simpsons ALS Ice Bucket Challenge Homer Simpsons joined the ALS ice bucket challenge as well, a cute short video that got already over 10.6 million views in less than four days! 2. Jennifer Aniston, Courteney Cox, Lisa Kudrow and Jimmy Kimmel in “Friends” The Friends series meet…
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    Pamorama | Social Media Marketing Blog

  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
 
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    Social Media B2B

  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
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    {grow}

  • 10 Free Blog Post Ideas

    Mark
    16 Sep 2014 | 3:00 am
    I have this creative system to develop blog post ideas. Every day as I think of ideas that might make a great blog post, I dutifully record it as a headline in WordPress for later assessment. Sometimes an idea blooms into an article, but more likely the idea slowly floats down to the bottom of the pile like a dead leaf drifting to the depths of the sea. Over the years, my list of potential blog posts has built up to include 268 ideas, and I began to wonder … just what is down there at the “bottom of the sea?” What was I thinking about four years ago when this pile started to…
  • Three implications for Big Data and your marketing department

    Mark
    15 Sep 2014 | 3:00 am
    Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data. Well … maybe not our arms. That might be awkward. Let’s say we need to get our minds around Big Data! If you go by these ads, you would think this is the biggest opportunity facing our world today. In many cases, it is! I have seen so many inspirational stories of Big Data making the world a cleaner, healthier, and safer place. But what about Big Data and marketing? Let’s look at three implications of this development and…
  • What’s Really Killing Your Online Career? Sitting all day.

    mars
    11 Sep 2014 | 3:44 am
    By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. It’s not because they are using the wrong social media strategy. It’s not because they don’t have a strong enough call to action. And it’s certainly not because they’re aren’t blogging enough. It’s because they’re abusing one activity over and over again: the S-word. You guessed it, SITTING. For over a year, I’ve been working day and night, pressing my butt into my chair and cranking out illustrations and words…
  • How to Get Over Your Fear of Guest Posting

    Grow Community
    10 Sep 2014 | 3:00 am
    By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. I had just finished interviewing Arianna Huffington for a series I produced for XM Radio called “Women Making History.” At the end of the interview, Arianna handed me her business card and asked me to write on her new site (at the time) called The HuffPost. She wanted me…to do what? You’d think that she had just asked me to  ski down the Swiss Alps while swigging chardonnay and singing showtunes. Nope. It was just a guest post. At the…
  • What are the boundaries of inbound marketing?

    Mark
    9 Sep 2014 | 3:00 am
    One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. In that entire decade, what innovation caused us to re-think marketing strategy? There was probably one in the entire ten-year-period: the emergence of cable TV. If you compare it to what we face today, it really re-defines what marketing is all about, doesn’t it? We need a core…
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    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for...The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it...The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 8 Lessons From The First 8 Months Of My Start Up

    Adam Vincenzini
    18 Mar 2014 | 6:28 pm
    My start-up, Kamber, is nearly eight months old and it would be an understatement to say I’ve learnt a few things during that period....The post 8 Lessons From The First 8 Months Of My Start Up appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands

    Adam Vincenzini
    5 Jan 2014 | 5:51 pm
    39% of Facebook pages saw an increase in Organic Reach in December 2013 The changes made to Facebook’s news feed algorithm have been the...The post Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 14 Social Media Trends for 2014 (Full Presentation)

    Adam Vincenzini
    2 Dec 2013 | 3:49 pm
    Social Media Trends 2014: #14for14 SlideShare Summary Over the course of the last month 14 blogs posts have been featured over on the Kamber blog...The post 14 Social Media Trends for 2014 (Full Presentation) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
 
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    360i Digital Agency Blog

  • 360i’s Belsky: The Time Has Come for Programmatic Reform

    360i
    11 Sep 2014 | 4:49 pm
    With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelēz and P&G are shaking up the industry with bold moves to buy nearly all of their online media…
  • Report: What Apple’s Innovations Mean For Marketers

    360i
    10 Sep 2014 | 2:23 pm
    Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world that it continues to lead innovation in the space. Moreover, the announcement underscores Apple’s ability to introduce new products, services and utilities that redefine technology and culture — and reignite excitement…
  • 3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy

    Catherine Fretter
    10 Sep 2014 | 12:29 pm
    Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers. Millennials are often miscast by older generations as superficial and spend thrifty, but for a generation coming of age post the 2008 recession, they are focused on saving their money rather than spending it, and a recent poll by Harris Interactive proves it. According to Harris Interactive, if given $100,000, 58 percent of Millennials would pay off any existing debts and loans whereas 14 percent of Millennials…
  • What’s Buzzing: Platform Updates, The Evolving Role of Influencers & More

    Colin Croughan
    5 Sep 2014 | 4:07 pm
    This week signaled a record-setting moment for Vine as the application rolled out an updated version which gives users considerably more creative freedom. In other news, Foursquare visited the 360i office to demo “the new Foursquare” and supplementary app Swarm. Read on for more news from this week. Vine Introduces New Camera Over the past two years, Vine has experienced a surge in popularity, especially among social media savvy Millennials. With the release of Vine’s new camera update, Vine has become quite literally a whole new world for platform users. By empowering the user…
  • 360i Adds Pernod Ricard USA to Agency Roster

    360i
    3 Sep 2014 | 1:23 pm
    We’re excited to share the news that Pernod Ricard USA has selected 360i to lead its communication planning, media and social community management initiatives, effective immediately. The company’s portfolio of wine and spirits brands includes Absolut® vodka, Jameson® Irish whiskey, Malibu® and Beefeater® gin. In a statement to Ad Age, Pierre Berard, senior VP of marketing for Pernod Ricard USA, said: “Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong…
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    The Next Web » Social Media

  • Mail.ru Group pays $1.47bn to take full control of ‘Russia’s Facebook’ Vkontakte

    Ben Woods
    16 Sep 2014 | 3:36 am
    Russian Internet company Mail.ru has agreed to pay $1.47 billion to purchase just over 48 percent of Vkontakte, making it the sole owner of the Russian social network. The deal, announced today, takes Mail.ru’s total investment in Vkontakte to $2.07 billion. As part of the agreement, ongoing litigation and shareholder disputes have also been settled, Mail.ru said. UCP, Mail.Ru and Pavel Durov have also agreed that simultaneous with this acquisition all the outstanding litigation, and claims concerning VK and related matters between these parties will be dropped with immediate effect.
  • Content marketers: It’s time to find a new blogging trend

    Erin Robbins O’Brien
    15 Sep 2014 | 12:23 pm
    Erin Robbins O’Brien is the COO of GinzaMetrics and co-founder of FOUND Conference. 10 Ways to Create Better Content. The Top 3 Things That Will Drive Traffic to Your Site. Here’s one thing that makes me want to gag – the overuse of numbered list headlines. Isn’t there a better way to present content? Rant aside, there’s larger issues at play. I’ve lost that lovin’ feeling My first concern that we’ve become completely unimaginative as marketers, writers and communicators. We are looking for the fastest return and best link bait – but here’s the rub, it’s losing its…
  • 10 unscalable tactics Quibb used to build a community of influential professionals

    Carrie Melissa Jones
    14 Sep 2014 | 4:00 am
    Carrie Melissa Jones is the editorial director of CMX Media. This post originally appeared on the CMX Hub. When you’re building a community from scratch, it may seem like you have far more questions than you do answers. Where do you begin? Who do you connect with first? How come this is taking so long? For Sandi MacPherson, founder of Quibb, these questions were really the tip of the iceberg. When she first started the site, a professional network based on sharing industry news, she described herself as a “tech newb,” looking for ways to help colleagues and professional peers... This…
  • What it’s really like to work in social media

    Leah Pope
    13 Sep 2014 | 7:00 am
    Leah Pope is the VP of Global Marketing of Synthesio. I don’t have a PhD, I don’t work in a lab and I don’t work with chemicals. I work in social media, and to succeed in this market you must think like a scientist. In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it has become a key tool for any business. That is why social media is one of the most interesting and exciting industries to work in, especially since there are so many different companies that fall under the umbrella title of... This story continues at The Next Web The post…
  • Everything you need to know about running a successful webinar

    Alex Manthei
    12 Sep 2014 | 12:53 pm
    This post originally appeared on the Mention blog. A few months ago, I held a Yabbly AMA about how and why we use webinars at Mention. For the uninitiated, webinars are online seminars or master classes designed to educate around a clear and concise topic. Generally around 30-40 minutes, these live events are a fantastic way to demo a product, show off a new feature, offer tips, hacks, or best practices, and perhaps most powerfully: to introduce yourself — your actual self — to customers. I have to say, I was surprised by all the interest on Yabbly. The AMA... This story continues at The…
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    Courtney Engle Robertson

  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
     ShareThe post Preview WordPress 4.0 appeared first on Courtney Engle Robertson.
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • WordCamp NYC

    Courtney Engle Robertson
    30 Jul 2014 | 10:24 am
    Today’s task: packing for WordCamp NYC . Getting excited! Also, testing omitting status post format from RSS. The post WordCamp NYC appeared first on Courtney Engle Robertson.
  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    The post Print Settings in WordPress Websites appeared first on Courtney Engle Robertson.
  • Use Heading Tags to Help Your Readers

    Courtney Engle Robertson
    26 Jun 2014 | 2:00 am
    The post Use Heading Tags to Help Your Readers appeared first on Courtney Engle Robertson.
 
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    CompuKol Connection » Blog

  • Solving the Mysteries of Content Marketing

    Carolyn Cohn
    15 Sep 2014 | 2:00 am
    Content marketing is critical to the success of your business and traditional marketing is just as critical. In fact, you should use a combination of the two for the best possible outcome for your business. So, now you need to grasp exactly what content marketing is and how to use it most effectively. Your best approach to marketing your brand You may not totally understand what marketing is, whether you are talking about traditional marketing or online marketing. First and foremost, you need to have a marketing strategy that you can depend on and that serves you and your business well. So,…
  • Identifying Your Topics for Content Curation

    Carolyn Cohn
    27 Aug 2014 | 5:00 pm
    When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience. What is content curation? If you are curating content, it means that you obtain, organize, and share content that is within a particular niche and you present it in such a way that you give it your own spin. The main objective is that the…
  • Getting Your LinkedIn Connections to Trust You

    Michael Cohn
    25 Aug 2014 | 2:00 am
    It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. How you build a solid LinkedIn reputation There are few elements that contribute to your reputation on LinkedIn as well as your social media reputation in general. They are your brand and your LinkedIn profile, the members of your LinkedIn community…
  • Applying Social Networking to Your Business

    Michael Cohn
    21 Aug 2014 | 2:00 am
    When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business?  In fact, that was originally how social networking began.  If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage. Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business…
  • Social Media’s Influence on Your Content Marketing Strategy

    Carolyn Cohn
    18 Aug 2014 | 2:00 am
    Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. The influence of social media on your content marketing strategy There are a few elements that contribute to the role that social media plays in your content marketing strategy, which will really bring your business to the next level. They are: The top social media channels should be taken seriously: It is very…
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    all the news that's fit to blog, tweet & post

  • Five Ways to Effectively Test Your Product Concept on a Lean Budget

    Debbie Hemley
    15 Sep 2014 | 10:18 am
    Image Source: Dreamstine Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace? In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage. #1: Familiarize Yourself with Concept Testing Kotler and Armstrong suggest that concept testing is one of eight major stages in product development that follows the idea generation and screening phases. And involves “drafting the product idea in…
  • Every Day a New Discovery

    Debbie Hemley
    31 Jul 2014 | 8:39 am
    Available from Think Geek. thinkgeek.com A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s. The truth of the matter is that I like doing these things. I like knowing that I can trust myself and that in turn, others have confidence in me. I…
  • Creating Effective Social Media Campaigns

    Debbie Hemley
    3 Jun 2014 | 10:36 am
    I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market. I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her…
  • Telling a Story with Storify

    Debbie Hemley
    29 May 2014 | 1:29 pm
    [View the story "A Little About My Journey Getting Started with Digital Photogaphy" on Storify]
  • Covering All Bases With Mobile Social Marketing Tactics

    Debbie Hemley
    29 May 2014 | 4:41 am
    The mobile social landscape is BIG! If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping…
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    Pushing Social

  • 7 Roles of the Savvy Content Marketer

    Stan Smith
    15 Sep 2014 | 6:38 am
    A content marketer is a different species of professional.  I’ve been helping businesses market themselves for 18 years and have seen the marketer evolve since the early 90’s. They went from direct mail specialists to media specialists.  Media professionals split and evolved into cable, broadcast (back when there were only 3 non-cable channels), radio, print, and billboard experts.  As the web gained traction, we saw the emergence of digital marketers who bridged the gap between the geeks and the clients.  Over the last 5 years  an evolutionary leap has created the content marketer.
  • A Word about The Social Media Success Summit 2014

    Stan Smith
    9 Sep 2014 | 6:25 am
    Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education. In October, Social Media Examiner will be holding it’s Sixth Annual Social Media Success Summit. Social Media Examiner knows how to run these conferences and they have the juice to attract the top experts in social media. You’ve probably already invested in online courses or hired one of the experts on the speaking roster. The Social Media…
  • Fired Up Friday – You Gotta Jump to be Successful

    Stan Smith
    5 Sep 2014 | 12:42 pm
    Blogging is scary. Publishing is scary. Building a business is scary too.   But here’s the deal. You want blogging to be tough so that you can get your work seen when you persevere.   You want it to be hard and terrifying to build a business to make sure that the world can see you for who you are – a determined human being hell-bent on doing whatever it takes to succeed. The incredible Steve Harvey says it best…
  • [Podcast] Episode #23: The Question Every Content Marketer Should Ask

    Stan Smith
    4 Sep 2014 | 8:43 am
    http://traffic.libsyn.com/pushingsocial/RandFishkin_Final_mixdown.mp3 Push Me To Subscribe to the Pushing Social Podcast Have you ever wondered if you were doing all you could to get more readers from Google? Search Engine Optimization (SEO) is important because it’s likely that Google will be your #1 source of traffic for a long time. But, most folks are overwhelmed and confused with all of the lingo and techniques. That’s why we asked Rand Fishkin, co-founder of Moz to hang out with us on the Pushing Social Podcast to talk about the intersection of blogging, content marketing,…
  • Fired Up Friday – From Struggle Comes Success

    Marie Williams
    29 Aug 2014 | 9:09 am
    Today’s video features the inspirational story of a man named Josef Azam. Five years ago, he was loading luggage at an airport. Today, he’s the CEO of a multi-million dollar company. To date, he’s generated over $250 million dollars in sales for his clients. In this video, he talks about what it was like to grow up poor in a neighborhood where others had everything. Unlike his peers, his parents weren’t able to pay for his education. He worked three jobs to put himself through school and get his degree. Stories like Josef’s are proof that anything is possible.
 
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    33 Charts

  • Medicine X | Ed – A New Conversation in Medical Education

    DrV
    10 Sep 2014 | 8:18 am
    I’ve been fortunate enough to attend Stanford Medicine X over the past 4 years.  Each year I’m surrounded by the most remarkable people and ideas.  And each year I think: What are we doing to bring these ideas to medical students? I think we’re closer. A natural evolution into medical education This weekend marked the announcement of the Medicine X | Ed 2015, a novel meeting that plays on the power, energy and innovation of one of modern medicine’s most influential communities, Medicine X.  Medicine X | Ed represents a natural evolution of MedX thinking into an area desperately in…
  • App Crowdsources Assistance for Arrest Victims

    DrV
    24 Aug 2014 | 11:23 am
    If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get an alert the same time as local emergency responders.   It also shows the location of the closest automatic defibrillator (if there is one nearby) as well as a reminder about how to do CPR, just in case the user has an adrenaline-induced brain-freeze. This…
  • Social Health’s Sewer of Self-Interest

    DrV
    22 Aug 2014 | 2:47 am
    There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the conversation on conversation.  Marketers love to cheer. Moving beyond cheerleading But what marketers want and do may be entirely different from what healthcare professionals might and should do.  It’s not that we can’t promote, but maybe we have…
  • Twitter’s New Paternalism

    DrV
    21 Aug 2014 | 9:37 am
    Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it this way: Surfacing the kinds of great conversations that pop up in peoples’ timelines from time to time, making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by, and…
  • Print Media as a Cure for Hemorrhoids

    DrV
    19 Aug 2014 | 8:59 am
      Fascinating case report of a readers whose hemorrhoids were cured with the discontinuation of the print edition of The Economist. Note that this is an N of 1.  The manipulation of print media has not been proven in any double-blinded study to impact outcomes with rectal varices. I’m wondering what we could do for short gut in kids. Via The Economist.  h/t to Tom Standage for pulling this into my feed.
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    Wave: "tracking how people and brands use social media"

  • ePresence: Bosch's strong presence on e-retailers means they are best positioned to take advantage of distress home appliance purchases

    Ed Bristow
    1 Sep 2014 | 8:23 am
    By consistently running promotions across different sites Bosch’s front page placements were more visible than rivals such as Hotpoint, Indesit, Bush and Hoover. Given that 8 out of 10 home appliances purchases are in response to breakages and malfunctions*, this visibility at the point of purchase is of particular importance. This article analyses data collected by WaveMetrix’s ePresence solution, which monitored special offer placements on the front pages of John Lewis, Currys, Argos and AO’s white goods pages for a week in July to identify which brands’ promotions…
  • Case study: Volvo drives consumer loyalty by ensuring that “faultless” reliability matches consumers’ expectations

    Dan Cotton
    6 Mar 2014 | 8:47 am
    93% of Volvo owners discussing their loyalty say they will buy again. This is primarily driven by consumers praising Volvo’s “steadfast reliability”. Our previous analysis here of Volvo's social properties revealed that reliability is a key brand value that consumers associate with Volvo, suggesting that they are successful at converting consumers’ expectations and values of the brand into loyalty. This article will explore the reasons why consumers express loyalty to Volvo and the ways in which it corresponds to values synonymous with the brand.   …
  • Case study: The “great” value offered by the Focus and Fiesta drives Ford’s high levels of loyalty discussion

    Dan Cotton
    17 Feb 2014 | 1:50 am
    Ford receive more loyalty discussion than any other brand, driven by the Focus and Fiesta, which are the two best-selling models in the United Kingdom. Consumers say they will remain loyal to the Focus and Fiesta because of "excellent" value and "fun" driving experiences. Analysing loyalty discussion enables brands to understand why consumers return to their models and allows them to reinforce this in messaging. In previous articles (here and here) we outlined our methodology for collecting loyalty buzz for fourteen brands. We coded discussion on top review…
  • Sherlock’s mini episode leads “excited” fans to reveal an intent to view and triples Twitter engagement

    Ben Rogers
    5 Feb 2014 | 1:49 am
    The Sherlock mini episode boosted the number of fans saying they were going to watch the Season 3 premiere. It also drove three times the average tweets about Sherlock in the lead-up to its premiere. This demonstrates that innovative and exclusive content can substantially increase interest in a show, creating a new level of engagement and stoking excitement.   Sherlock is a popular British show which released a mini episode eight-days prior to the third series’ premiere, titled ‘Many Happy Returns’. It was produced separately from the third season’s premiere and…
  • Complimentary food and drink is the form of personalisation most desired by luxury hotel guests

    Ben Rogers
    3 Feb 2014 | 1:44 am
    Analysis of comments posted on Twitter and Facebook by guests of luxury hotels reveals that offering complimentary food and drink is the most desired way to personalise a guest’s stay. 40% of comments which discuss personalised experiences in hotels focus on food and drink. In the competitive market of luxury hotels, personalising a guest’s stay and making them feel special can be a way to stand out from the crowd and drive repeat visits.  In previous analysis we showed that personalised service was a key driver of hotel loyalty. In this article we investigate exactly what…
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    Social-Media

  • Technology Trends Disrupting Consumer Behavior

    Kyle Lacy
    15 Sep 2014 | 6:55 am
    I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from the Uber API to Amazon drones, all having the power to revolutionize multiple industries within years (maybe months). With all the changes in mind, I thought I would upload my most recent deck discussing everything from collaborative consumption to brand humanization. Digital Marketing Trends Disrupting Consumer Behavior…
  • TDA Group Content Happy Hour: Being creative and credible

    Paul Gustafson
    12 Sep 2014 | 11:34 am
    Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the ingredients that go into content integrity, a formula for avoiding common video mistakes, and a primer on evaluating content quality. Plus, see why CMOs have developed a thirst for digital content. Five Ways to Maintain Credibility in Your Content Marketing By Petr Palas at MarketingProfs How quickly can poor content lose…
  • The Craziest Thing I’ve Ever Done

    Natalie MacNeil
    11 Sep 2014 | 7:42 am
    I’ve got some BIG NEWS to share with you today!  As you probably already know, after having our most successful year in business yet, my team and I went on a little sabbatical. I think taking time to recharge is an important part of upleveling your business and your life. I took a vacation in England, Ireland, and Scotland with my love. I spent time working on my next book among the vineyards of France, and met with Conquer Club members in Paris. We also helped open a school in Tanzania, The Conquer Academy – it was the happiest day of my life. It wasn’t no work, and…
  • TDA Group Content Happy Hour: What’s the story? And how are you telling it?

    Paul Gustafson
    5 Sep 2014 | 10:44 am
    Your task? Ensure compelling content. That’s why this week’s digest looks at the latest news about sharpening storytelling skills. You’ll learn how to develop content through a five-part framework and get media company secrets that boost content marketing success. Plus, see how to turn your sales folks into decent storytellers, uncover 26 ways to jump-start social media updates, and discover how to avoid social media metric mistakes. Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning By Leah Betancourt at Business 2 Community To create truly…
  • Guided Meditation To Magnetize What You Desire

    Natalie MacNeil
    4 Sep 2014 | 7:40 am
    A note from Natalie: My team and I are taking a sabbatical for the remainder of the summer, so we’re bringing back some of our greatest hits for you to experience for the first time or enjoy again… Summer’s always a great time for catching up on reruns! We’ll be back in the fall with some amazing new episodes for you. Are you ready to become a magnet for what you desire?   In this week’s episode of She Takes on the World TV, I’m sharing with you a guided meditation I created to help you magnetize exactly what you want in your business and…
 
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    David Meerman Scott - Web Ink Now

  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
  • Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

    David Meerman Scott
    4 Sep 2014 | 6:22 am
    The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.
  • Agile, Real-Time Customer Service [free ebook]

    David Meerman Scott
    3 Sep 2014 | 1:23 am
    This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from booksellers in other countries. The ebook formats like Kindle, Nook, Apple iBook, and Google Android are all available now.
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    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
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    We Are Social

  • The Greatest Social Media Pub Quiz, Ever

    Sophie Fitzgerald
    16 Sep 2014 | 8:01 am
    After its sell-out success over the last two years, The Greatest Social Media Pub Quiz in the World is back! On Tuesday 23rd September at 6:30pm we’ll be joining forces with Ticketmaster once again to host our 2014 edition of The Greatest Social Media Pub Quiz In The World, as part of Social Media Week London. Last year we saw some superb social media knowledge and first-class arts & crafts skills from teams including Jaguar, Mondelez and Heinz. If you think you’re ready to take on the big guns, now’s your chance to get yourself, your colleagues, your agency or just your best mate…
  • We Are Social’s Monday Mashup #228

    Hannah Jones
    15 Sep 2014 | 9:32 am
    Apple Watch to feature social apps Following its grand unveiling last week, it has been revealed that Facebook, Yahoo, Pinterest and Twitter are among the companies already developing apps for Apple Watch. While certain features such as the ability to receive and act on Facebook notifications have been demonstrated, it has not yet been announced whether ads will be included in the small-screen apps. The wearable device got a relatively subdued 336,000 mentions on Twitter right before and after its unveiling, compared to the hefty 1 million-plus mentions of the new iPhones launched the same…
  • Global usage of Pinterest

    Deniz Ugur
    12 Sep 2014 | 3:03 am
    A GlobalWebIndex study looked into Pinterest’s top markets worldwide, and discovered North America to be the biggest stronghold for the platform, where a third of adult internet users have a Pinterest account. Canada, Indonesia and South Africa follow closely with around 30% of internet users on Pinterest, while European countries including Germany, Poland and France account for the lowest Pinterest uptake at just 10%. On a global level, the study reveals that 16% of internet users aged 16-64 have a Pinterest account.
  • The 3Ps of Connected Brands

    Simon Kemp
    11 Sep 2014 | 8:01 am
    As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age. Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out. In today’s post, we go beyond those activities and dig deeper into the factors that determine overall brand success. The 3Ps of Great Connected Marketing Our conversations with more than 100 of the world’s top marketing…
  • Global usage of WhatsApp

    Deniz Ugur
    11 Sep 2014 | 3:11 am
    WhatsApp’s popularity continues to rise on a global level, with an increase from 16% of internet users on the app in 2013 to 24% in 2014. WhatsApp usage is greatest in the regions of Latin America, the Middle East and Africa, GlobalWebIndex reports. However, when analysing WhatsApp by country, Malaysia comes out top with 77% of mobile internet users on WhatsApp, followed shortly by South Africa and Singapore at 76%. In comparison, China, South Korea and Japan have less than 4% of mobile internet users using WhatsApp, partly due to the popularity of apps like WeChat, Kakao Talk and LINE.
 
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    Communicator

  • Road to a Digital Nation starts with building toilets

    jvbakshi
    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    jvbakshi
    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    jvbakshi
    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
  • Whose content is it anyway?

    jvbakshi
    21 Oct 2013 | 1:21 am
    for representation only. courtesy: http://www.tppwholesale.com.au/blog/wp-content/uploads/2013/05/copyright.-300×225.jpg Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with visibility in topic sharing messages which create above average engagement. http://j.mp/1fWbWx8 Earlier, in the week, a fellow journalist-turned-entrepreneur called to ask, how does content syndication work on mobile apps. Specifically, can the…
  • Is the News Room dying?

    jvbakshi
    30 Sep 2013 | 10:50 pm
    The Me Generation news room- for representation purpose only I didn’t blog a year back when Instagram, was valued at One BILLION dollars and acquired by Facebook, about the same time when Kodak filed for bankruptcy. I thought enough has been written already about how Instagram, which allows people to share pictures, as opposed to Kodak which allowed people to store memories in an album, has a wider appeal in a generation which seeks identity in a stream of digital consciousness, with ‘likes’ holding higher value than the memories the camera captures. I also thought that 18…
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    tcapushnpull.com

  • 10 Things That Crossed My Mind During Today’s Apple Keynote

    Sarah Irish
    9 Sep 2014 | 1:50 pm
    I love Apple, always have, always will. I got my first Apple product in 2004 when they came out with the iPod Mini. It was green, and it was glorious. From there I have owned a 5th Generation iPod, iPod shuffle, iPhone4, 2nd Generation iPad, a white (but man did I want black) Macbook, a Macbook pro, a Macbook Air and finally an iPhone5s. I know this seems a little overboard, but I am truly a brand loyalist. Needless to say, I was PRETTY excited for today’s iPhone6 release. I set up my Macbook , and my iMac and awaited the magnificent announcement. Here are 10 thoughts I had during the Apple…
  • The Evolving Landscape of Facebook Marketing

    Sarah Irish
    5 Sep 2014 | 1:51 pm
    Ahhh the magical, evolving animal that is Facebook. A couple of months ago, we laid out some changes Facebook made this year that have deeply effected the way we market on this platform. Now, four months later, we are still learning what these algorithm changes mean for us and our clients. Here are some takeaways from a little trial and error over the last few months: Its Not About Size: Back in the day (less than 5 years ago) Facebook for business was ALL about developing your community base. Its not to say the more followers you had made you a better page (but thats kinda what we’re…
  • Plagiarism and Social Media

    Sarah Irish
    22 Aug 2014 | 12:53 pm
    We live in a world powered by instant gratification – especially in regards to content and social media. The problem with our growing need to be informed is the quality of content. The internet is a melting pot of ideas – if you can think of it, you can find it online. This is a great resource but when it comes to plagiarism, the lines can be a bit blurry. A few weeks ago, Buzzfeed editor Benny Johnson was fired for plagiarism. This got me thinking about how easy it is to repost, or reuse content that is not technically yours to use. It is hard to distinguish the difference between social…
  • Pinterest Adds Messaging Feature

    Sarah Irish
    15 Aug 2014 | 7:09 am
    Planning weddings, cataloging cute puppies and mapping out elaborate vacations just got a whole lot easier. Last week, Pinterest unveiled a new messaging system that is about to change the way we pin. Early last year, Pinterest released their “Send A Pin” function that allows users to send a pin directly to an individual person. This has been an incredibly successful addition to their platform, and they estimate 2 millions pins are sent daily.  Now, with the new messaging function, you can send pins to someone or a group of someones and actually have a conversation about it.  This…
  • Utilizing Snapchat for Marketing

    The Cyphers Agency
    6 Aug 2014 | 9:19 am
    Taco Bell’s Crunchy Burrito Snapchat From Snapchat’s humble beginnings in a fraternity house in 2011, it has become a top contender in the social media market. With an estimated value of $800,00 and between 250 and 300 million snaps being sent everyday, it doesn’t look like they are going to lose momentum any time soon. Snapchat has a hold over teens and young adults that is unparalleled, and marketing and advertising gurus are starting to notice. Companies have had success in marketing with Snapchat because it allows for a personal and direct picture message to be delivered to the…
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    Social Media Network - Marketing

  • 3 Points To Remember In Social Media

    17 Sep 2014 | 12:49 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity contest. Social…
  • The Changing Customer Service - Social Media

    12 Sep 2014 | 8:46 am
    Due to Social Media the way customers are now serviced has taken a change. This change is for the good.Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers,…
  • Social Media Is Important

    23 Aug 2014 | 2:52 am
    Social Media is Important because:It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional mediaIt’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with themIt’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are…
  • How To Analyse And Measure / The ROI Metrics For Social Media

    15 Aug 2014 | 8:59 am
    Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from…
  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
 
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    FutureComms

  • 5 Critical Trends in Digital PR You Need to Act On

    Paul Sutton
    11 Sep 2014 | 2:35 am
    Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. Digital remains the big growth area in PR. This really should come as a surprise to no-one. I hope. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. The division of…
  • Breaking the Cycle of Crap Media Relations

    Paul Sutton
    10 Sep 2014 | 12:52 am
    This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, and so I asked him if he’d like to expand on his thoughts. I welcome your own opinions in the comments.  ———————————————————————— Last week, the Guardian…
  • Have We Really Learned Absolutely Nothing From Kenneth Cole?

    Paul Sutton
    14 Aug 2014 | 12:30 am
    Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in my mid teens, remains one of the most brilliant pieces of live comedy I’ve ever seen. His suicide is deeply saddening. I touched very briefly on my own struggle with depression in a very recent post, and so, for me personally, Mr Williams’ death is particularly…
  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
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    Social Nerdia

  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell

    socialnerdia@gmail.com (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
  • The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

    socialnerdia@gmail.com (Social Nerdia)
    10 Apr 2014 | 1:47 am
    There's a South Park episode in which Stan, one of the four main characters of the show, is transported to a virtual world that looks much like the 1982 film Tron. In the show, the computer-simulated environment is supposed to be an embodiment of the world's largest social network: Facebook.The episode is a funny parody of the social network and the awkwardness of digital relationships - from friend requests and photo albums, to Farmville and Café World. The show aired over four years ago, but it was the very first thing I thought of when I heard that Facebook was acquiring one of the…
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    Pam Marketing Nut

  • LinkedIn in a Nutshell: 10 Things to Do On LinkedIn Besides Look for a Job

    Pam Moore
    16 Sep 2014 | 1:00 pm
    If you think LinkedIn is only for looking for a job, I suggest you listen to this episode of the Social Zoom Factor podcast with an open mind. Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories? Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second. LinkedIn can provide many benefits for brands, marketers and…
  • Want Social Media ROI? Quit Being a Lazy Marketer!

    Pam Moore
    15 Sep 2014 | 3:33 pm
    In this episode of the Social Zoom Factor podcast I deliver a dose of tough love on how to achieve real results in both business and life using social media. There is not a day that goes by that I don’t hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business. It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It’s easy to…
  • 5 Top WordPress Plugins for 2014

    Pam Moore
    12 Sep 2014 | 12:55 pm
    If you know anything about using WordPress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience. In this episode of the Social Zoom Factor podcast I share 5 of my very favorite WordPress plugins. It was very hard to narrow it down to 5. However, these are 5 of the top WordPress plugins we use when developing blogs and websites for our agency, Marketing Nutz and our clients. An important note is also that a plugin will not do…
  • 25 Content Marketing Ideas to Stomp Writers Block

    Pam Moore
    10 Sep 2014 | 10:13 pm
    Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone. Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It’s alright to feel stuck now and then. However, if you find yourself continually running short on ideas it’s time you find some inspiration and quick! Even if creating content doesn’t come easy for you, the truth is inspiration for creating amazing content that connects you and your brand with your…
  • Content Marketing in a Nutshell

    Pam Moore
    10 Sep 2014 | 12:30 pm
    It is not news that content marketing is one of the hottest buzz words online today. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help…
 
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    Jessica Malnik

  • Why We Should Embrace Honesty and Vulnerability On Social Media

    Jessica Malnik
    15 Sep 2014 | 6:44 am
    It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power of portraying vulnerability and “being real” online. I think this is something that gets lost on social media sites. Think about it. We’re more connected than we have ever been before, thanks to Facebook, Twitter, Instagram, Pinterest and insert your social media site du jour.
  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
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    Smedio - Business Ideas Worth Sharing

  • 5 Reasons Leveraging LinkedIn is a Smarter Business Move

    Serhat Pala
    14 Sep 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a variety of users. Going from an online resume format that people created and forgot about just a handful of years ago, LinkedIn has been changing and is firmly on the social networking radar of every savvy marketer out…
  • How iPhone 6 Features Compare in Innovation to other iPhones

    Douglas Idugboe
    11 Sep 2014 | 1:36 pm
    Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list. Using latest customer surveys and comparing specs of previous iPhone models, FinanceOnline created an infographic that shows how much innovation there really was in each iPhone so far.  Also included is a detailed analysis of what features clients got from…
  • How to Adapt to the Changing Face of Marketing

    Douglas Idugboe
    2 Sep 2014 | 11:01 pm
    In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other. As a business, how do you respond to the rapidly changing face of marketing? While traditional marketing was mostly one-way communication, social media has redefined marketing as an active dialogue between…
  • Should You Ever Use Royalty Free Content?

    Douglas Idugboe
    31 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and marketing? They often turn to royalty free content. Images and videos are increasingly replacing text in the online world. Mobile technology such as tablets and smartphones means information is accessible almost instantly, 24/7,…
  • How to Make Your Company Culture a Social Media Marketing Tool

    Douglas Idugboe
    25 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever equal the influence on both social and business cultures. Naturally, the corporate world was a little slow to adapt. Many businesses viewed social media as an hindrance to work, a personal activity…
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    ReelSEO Video Marketing

  • 50% of Video Views Will Be Via Mobile in 2016 [Research]

    Carla Marshall
    16 Sep 2014 | 8:27 am
    27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to new research, the bigger the mobile screen the better when it comes to long-form video viewing.
  • Correct Vertical YouTube Videos With This Nifty 2 Second Trick

    Carla Marshall
    16 Sep 2014 | 6:43 am
    Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that's not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to make the viewing experience more bearable. By taking a couple of seconds to install the following bookmarklet, you can transform any video on YouTube that's been filmed in vertical into something much more watchable - hurrah!
  • Video Ads Land on Flipboard and They Won't Auto-play

    Carla Marshall
    15 Sep 2014 | 1:51 pm
    Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.
  • James Franco Hits AOL Originals by ‘Making a Scene'

    Greg Jarboe
    15 Sep 2014 | 8:35 am
    Actor and polymath James Franco has dabbled in producing a web series before, but he's about to make his AOL Original debut with 'Making a Scene'. The innovative 10-episode comedy, which showcases Franco’s recreation of cinema’s most iconic moments, lands on AOL this Wednesday.
  • Four Video Ads that Define the Scottish Independence Referendum

    Greg Jarboe
    15 Sep 2014 | 7:11 am
    With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”
 
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    Social4Business

  • How to get more Visibility when Sharing Links on Facebook

    Kathy Colaicovo
    16 Sep 2014 | 1:00 am
    A Facebook change is coming. Links and how they are posted on Facebook is changing! “Click-Baiting” on Facebook is soon going to be shown less in newsfeeds on Facebook. What is click baiting? This occurs when you post an update status on Facebook that has a link with a headline that encourages people to click […] The post How to get more Visibility when Sharing Links on Facebook appeared first on Social4Business. Related posts: What does the new Facebook Timeline mean for Users and Business Owners Facebook News Feed and Spam Facebook Redesign for Business Pages
  • How to Build your Facebook Business Page Community

    Kathy Colaicovo
    6 Sep 2014 | 1:00 am
    Almost every client I have, has a Facebook Page. With this comes the ever constant struggle to build engagement and grow the fan base. It is these connections that can lead to more website traffic, consults, leads and potential new clients. Sometimes the best way to think up new approaches to build your community on Facebook is to do […] The post How to Build your Facebook Business Page Community appeared first on Social4Business. Related posts: 5 Ways to Build an Interactive Facebook Community Facebook Page – How to Grow your Community How to get more people to see your…
  • Share those Images on Twitter too!

    Kathy Colaicovo
    2 Sep 2014 | 1:00 am
    Images are becoming one of the most shared content online and, for many, the most read. They are more interesting and, some will argue, faster to read them but also the idea resonates more because it has come in the form of a picture. For this reason, many businesses are turning to images more and […] The post Share those Images on Twitter too! appeared first on Social4Business. Related posts: Why Add Images to Your Blog? New Changes to Twitter on the Way What’s Trending Online?
  • How to Use Hootsuite Lists for Twitter Networking

    Kathy Colaicovo
    21 Aug 2014 | 1:00 am
    Creating Hootsuite Lists from keywords for business networking on Twitter. If you have been reading my blog, or are connected with me on Twitter, then you know I am always telling people – you need to take part in social media – people want to talk with you, this is the first step in getting […] The post How to Use Hootsuite Lists for Twitter Networking appeared first on Social4Business. Related posts: How to use Twitter Lists in Hootsuite Twitter Lists vs. Twitter Search Twitter adds a new Follow Button
  • Optimize your Facebook Business Page

    Kathy Colaicovo
    14 Aug 2014 | 1:00 am
    You cannot boost your online visibility with blank spaces! Here is how to optimize your Facebook Business Page, so people can find you online. Some days I feel like yelling to people – “Stop Wasting Space on Facebook!” This past week I have been doing some research as I started creating a new Facebook Page. […] The post Optimize your Facebook Business Page appeared first on Social4Business. Related posts: Facebook Redesign for Business Pages What is the 1st thing to do when starting a Facebook Business Page? Why Creative Facebook Page Names don’t always Work
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    Prepare 1

  • The Six Things You Need to Know to Make Your Voice Heard

    Blair Evan Ball
    16 Sep 2014 | 9:48 am
    What strategies are you using to create brand awareness? How would you like your fans to find you and spread the word? What does your Social Media footprint convey to your audience? When people share your stories, products or campaigns with their friends, they’re giving it their stamp of approval, their friends take notice, and your brand awareness increases. An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just…
  • Twitter Launching Buy Button for Commerce

    Blair Evan Ball
    9 Sep 2014 | 7:36 am
    Would you click on a buy button on Twitter? Would your business use a buy button to sell on Twitter? Shortly before Twitter went public a year ago, Twitter poached former Ticketmaster CEO Nathan Hubbard to head e-commerce. This will be their first major e-commerce initiative. Billions of dollars of online sales are already associated with social networks. Many marketers post messages on services like Twitter and Facebook promoting their products and offering links to external sites where they can be bought. BUY BUTTON Twitter will be testing the buy button come this Monday in tweets. Users…
  • The Disconnect Between Brands & Social Media Customer Service

    Blair Evan Ball
    5 Sep 2014 | 7:30 am
    How do you handle customer service issues on social? Are you prepared to respond fast? Do you have a strategy around the different social media platforms to respond? Customer service via social media channels has become self evident, especially in B2C industries with high volumes of contact. It’s become one of the Big Three customer service channels, joining phone and email to form the triad of support. RISING EXPECTATIONS If you are like millions of consumers around the globe, you jump on Twitter, Facebook, Google+ or your blog. You complain to friends, family, followers and the world…
  • The Science Behind Sharing on Social Media [Infographic]

    Blair Evan Ball
    3 Sep 2014 | 4:25 am
    Do you share on social media? Is it working for you? The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? What motivates people to share? MOTIVATIONS FOR SHARING 1. To bring valuable and entertaining content to others. 94% carefully consider how the information they share will be useful to the recipient/ 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 2. To define ourselves to others 68%…
  • 7 Local SEO Strategies for Business

    Blair Evan Ball
    27 Aug 2014 | 4:25 am
    Do you know much about local SEO? Did you realize 93% of people search the internet mostly  on mobile for local business products and services? Are you showing up in search on page 1? Would you like higher search rankings? Local SEO is now more important than ever, especially if you are a storefront business. The first phase of any SEO is having your website optimized for search. Is yours? GOOGLE MY BUSINESS Google has just launched a “new” product – Google My Business.  While there is a new name and some new functions, what has actually happened is that Google has taken several…
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    Leader Networks blog

  • Big List 2.0: The Top 106 B2B Online Customer Communities

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
 
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    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
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    Myrland Marketing Minutes by @NancyMyrland

  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google…
  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris's new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you here for the long…
  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about your…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always telling people to…
  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
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    Digital Pivot RSS News Feed

  • DiGiorno Delivers Twitter Blunder

    Jennifer Graber
    17 Sep 6935 | 6:10 am
    Summary: DiGiorno, much like Taco Bell, has a way with words on Twitter. The pizza company utilizes humor and jokes in its digital interactions. For instance, it wouldn't be unusual to see hashtags like #CheesyCelebrities or #DiGiorNOYOUDIDNT on its account. DiGiorno's Twitter is not boring or typical in any sense of the word. And it is those kinds of social media accounts that get the most attention. In a crowded digital landscape, consumers are looking for what stands out, for what is atypical. However, DiGiorno's Twitter recently stood out, and not in a positive way. DiGiorno had a…
  • Most Apps Still Gobbling Up User Data

    Jessica Cherok
    17 Sep 5448 | 6:10 am
    Summary: Surprise, surprise -- apps are failing at protecting your privacy. According to a new report, apps are still collecting huge amounts of personal data. The Global Privacy Enforcement Network (GPEN) surveyed over 1,200 apps, finding that the large majority of them were not being clear or detailed in telling users what information was being collected.
  • Internet Slow Down Day is Here

    Jessica Cherok
    17 Sep 2497 | 6:10 am
    Summary: It's Internet Slow Down Day! The day where the Internet won't actually be any slower, but your awareness will be raised about that possibility. Hopefully. Several websites -- such as Netflix, Reddit, Etsy, Upworthy, and Vimeo -- will prominently display...
  • Should You Worry About Your Gmail Account?

    Jessica Cherok
    16 Sep 2014 | 12:15 am
    Summary: Google's Gmail has been the victim of the latest large-scale security breach. Nearly five million email addresses and passwords were listed online -- yet despite the large number of accounts potentially affected, Google says not to worry. According to Google, "We're always monitoring for these dumps so we can respond quickly to protect our users...."
  • Agency Review: T3

    Luke Willoughby
    16 Sep 2014 | 12:12 am
    Summary: T3 is a full-service, independent shop that was founded in Austin in 1989 by Gay Gaddis. This was not only before SXSW was cool, but also before female leadership was familiar in the industry. Today, Gay runs a successful agency of 190 people across three offices (including SF and NY) that pulled $23 million in revenue...
 
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    Buzzom

  • The Social Media Spread of Ebola Virus

    admin
    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
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    Sean Clark

  • 5 Tips For Finding Your Target Audience

    Rebecca Miller
    16 Sep 2014 | 1:30 am
    Find your target audience online As entrepreneurs we are all aware of the importance of finding our target audience when selling our product. You need to make sure that your business is seen by all the right people, and that your ideal customer knows who you are and how they can make that all important sale. When marketing your product or service online through content and social media, it’s just as important to think about your target audience and find out where they hang-out. Think of it this way, it’s all very well putting in place a snazzy new Pinterest strategy, but if your product…
  • Your Online Marketing Questions Answered [PODCAST]

    Sean Clark
    6 Sep 2014 | 3:52 am
    Episode 43 of The Small Business Marketing Report Podcast In this episode we thought we would answer some of the popular questions we get asked from time to time. Want to know how to get more followers on Twitter? Whether Facebook is still worth the effort? Where to get ideas for blog posts? We cover ranking better in search, budgeting for AdWords and what reports are most important in Google Analytics? If you’d like to know the answer to any of these then download and listen to episode 43. Listen in to the show, and if you have any questions then please feel free to comment on our…
  • How To Generate A Positive ROI From Your Social Media Marketing [PODCAST]

    Sean Clark
    23 Aug 2014 | 3:33 am
    Episode 42 of The Small Business Marketing Report Podcast A lot of people think you can’t measure the effectiveness of social media. When in truth it’s just they are trying to measure the wrong things. In this weeks show we tackle the very common question of how to get a return on investment from your social media activity. So come join us and ensure you’re not discounting your social media marketing before it has had a chance to prove its worth. Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page. Subscribe to this…
  • A Business Guide To Information Products [PODCAST]

    Sean Clark
    9 Aug 2014 | 12:14 am
    Episode 41 of The Small Business Marketing Report Podcast This weeks episode is all about information products. Sean’s asking the questions as Robert explains how you can use information products to add value to your business. So what is an information product? It’s is any piece of knowledge you have that has been turned in to some form of content for others to consume. It could be in print, digital or hardcopy, audio format like this podcast, or even a video. There are many ways to package up your information product. Some of the most popular are: Hardcopy book E-book Manuals or workbook…
  • Are You Ready For The Content Marketing Challenge?

    Sean Clark
    31 Jul 2014 | 3:46 pm
    Ready For The Content Marketing Challenge Once you understand the benefits of using content to market your business, the real challenge becomes planning what you will write about. There is absolutely no point in just writing about products you want to promote. You must also avoid thinking in terms of just e-mail newsletters, Twitter or Facebook, and think about the problem you are solving for the customer. Remember, your potential audience don’t care about you; they care about themselves and their immediate problems. Some points you should consider are: Be seen as the leading experts in…
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    L2: Business Intelligence for Digital

  • L2 to Host the Forum

    Homa Zaryouni
    16 Sep 2014 | 4:03 pm
    It’s that time of year again. L2 is preparing for the annual Forum, a single-day TED-style event featuring thought leaders and innovators in tech, branding, design, art and science. This year, Professor Owen Mundy will speak about the privacy implications of online cat photos. Author JC Herz (Joystick Nation, Learning to Breathe Fire: The Rise of CrossFit and the Primal Future of Fitness) will speak about the origins and influence of the CrossFit movement. Food designer Emilie Baltz will talk about how the sensory experience can transform the lives of creators and consumers. And, L2…
  • Macy’s Invests in Tech as Part of Omnichannel Push

    Homa Zaryouni
    16 Sep 2014 | 2:06 pm
    Runner-up in L2’s 2014 Digital IQ Index®: Department Stores Macy’s holds Genius status for the second year in a row, thanks to effective email marketing, search visibility, aggressive Facebook advertising, and targeting of tourist shoppers. Yet, America’s largest department store has not been resting on its laurels. It has ambitious plans to improve in-store technology and omnichannel capabilities. This week, Macy’s announced same-day delivery in Houston, Los Angeles, New Jersey, San Francisco, San Jose, Seattle and Washington, D.C. The service will cost $5 (competitive with…
  • 13% of South Korea Retail is E-Commerce

    Homa Zaryouni
    16 Sep 2014 | 11:00 am
    This graph from L2’s Digital IQ Index®: Department Stores shows the percentage of retail sales m-commerce and e-commerce account for in each country. Korea is the lead, deriving 13% of its retail sales from e-commerce and 2% from mobile commerce. Despite the proliferation of mobile devices in China, m-commerce still accounts for less than 1% of retail sales in the country. But are companies matching each country’s demand for more digital commerce? The graph below from the same report looks at the average Digital IQ of department stores in each country. South Korea-based department stores…
  • John Oliver Schools Brands on Twitter

    Homa Zaryouni
    15 Sep 2014 | 3:27 pm
    Ever since Oreo’s social media team won major props for the ‘You can dunk in the dark’ tweet during the 2013 Super Bowl blackout, brands have been looking for a current event wave to ride. Success stories (Chobani, Pantene) exist, but so do disastrous ones such as this week’s fiasco from DiGiorno. The pizza company piggybacked on #WhyIStayed, a hashtag meant to give a voice to domestic abuse survivors, with a joke implying that pizza was the reason why one victim stayed. A few other brands used the anniversary of the September 11 attacks as an opportunity to express grief (and keep…
  • El Palacio De Hierro Wins YouTube

    Homa Zaryouni
    15 Sep 2014 | 1:27 pm
    L2’s Department Stores Insight Report: Social Media found that most department store videos on YouTube were practically invisible, lost in a sea of user-generated content. Department stores control just 24% of first page organic real estate for brand terms, and nine retailers appear in none of those results. In fact, YouTube presence has decreased among department store brands. In 2013, 85% of brands were present on YouTube. By 2014 just 77% remained, all while presence on social platforms such as Twitter, Instagram, Google+, Sina Weibo and WeChat increased. A brand that is doing well on…
 
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    Digital Diva

  • MeatLiquor Leeds: Burgers & Cocktails

    Digital Diva
    4 Sep 2014 | 4:45 am
    MeatLiquor Leeds opened it’s very new doors to us last night. MeatLiquor are legends in London (lots of friends say their burgers are to die for), so I was really looking forward to this opening party. MeatLiquor Leeds: The Food We got to taste their burgers (in slider form…’smaller burgers’ for those thinking “huh?”), tobacco onions and chicken pieces. I’m pretty sure they aren’t actually called ‘chicken pieces’, but there wasn’t any info available on what we were given, so I’m just calling them that. The burgers were…
  • The Gambia: birds, monkeys & much more

    Digital Diva
    17 Aug 2014 | 1:11 pm
    Earlier on this year, we went to The Gambia with friends for a lovely relaxing week. I’d highly recommend going – it’s very cost effective (Thomas Cook have some great deals), you get to see many varieties of birds, watch the monkeys playing…..and relax in the beautiful sunshine. Here are just a few pics to give you a flavour of what it’s like… The post The Gambia: birds, monkeys & much more appeared first on Digital Diva.
  • 10th Anniversary of the end of Friends

    Digital Diva
    10 Aug 2014 | 11:41 pm
    Can you believe it’s been 10 years since the end of Friends?! Simplyhealth invited a few Leeds bloggers to watch the first four episodes ever of Friends at the Everyman Cinema. This was part of their healthy smiles campaign – they’ve been looking into the psychology of laughter…and which better sitcom to make you laugh than Friends?! It was a nice chance to reminisce about the fab sitcom and remember all the classic quotes (Joey: “could I BE wearing any more clothes?!”) There were a lot of laughs during the episodes. Obviously they all looked SUPER young!
  • Le Chalet – French Tea & Cakes in the middle of Leeds

    Digital Diva
    1 Aug 2014 | 12:07 pm
    Becca (@eatlittlespoon) and I checked out Le Chalet in Leeds City Centre the other day. Le Chalet is a French Tea Room in the most unlikely of locations – in the financial district of the Leeds (Park Row). The owner had a chat with us (with the most wonderful French accent, obviously) and explained that she really wanted to create a place where people came to eat together – good food with no additives or preservatives. We tried a selection of savoury food and a few little cakes with some tea. For the tea, I opted for lemon and Becca went for the blooming tea. My tea was lovely…
  • Architect Hair’s new hair chalk service (Headingley, Leeds)

    Digital Diva
    29 Jul 2014 | 2:51 pm
    I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself. With this in mind, I thought Architect Hair’s idea of offering to apply the hair chalk for a great price (£10+ depending on how much hair you have – because I have I lot of hair, it would have been £20*) was an absolutely…
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    ansarada » M&A News

  • ansarada ranked No. 5 best place to work

    Brett Cole
    11 Sep 2014 | 7:48 pm
    ansarada, which seeks to make life easier for everyone involved in M&A due diligence, is ranked fifth in a survey of the best places to work in Australia that have less than 100 employees. It is the third year nine-year old ansarada has been ranked among the 50 “Best Places to Work” in Australia following […] The post ansarada ranked No. 5 best place to work appeared first on ansarada.
  • Vault ranks best banks, law firms

    Brett Cole
    10 Sep 2014 | 9:31 pm
    Vault, the New York-based consultants that provide intelligence on industries and companies, has ranked the best banks after surveying 3,600 banking professionals at 85 firms. Rank Firm 1 Blackstone 2 Goldman Sachs 3 Morgan Stanley 4 J.P. Morgan 5 Centerview Partners 6 Evercore 7 Houlihan Lokey 8 Greenhill 9 Perella Weinberg 10 Credit Suisse The […] The post Vault ranks best banks, law firms appeared first on ansarada.
  • KKR v TPG Down Under

    Brett Cole
    8 Sep 2014 | 4:10 pm
    Down Under they love a good fight. The battle between KKR and TPG Capital for Treasury Wine Estates is sure to be a bruising affair. Unlike the U.S., where seven private equity firms have paid money to settle allegations of collusion, Australia is a less cosy market as far as leveraged buyouts go. Local and […] The post KKR v TPG Down Under appeared first on ansarada.
  • Silicon Valley: M&A epicenter

    Brett Cole
    8 Sep 2014 | 4:09 pm
    The epicenter of contemporary M&A has moved to Silicon Valley from Wall Street. And that may not be a bad thing. After all, the Bay Area’s weather is better and on the left coast even billionaires eschew Alexander McQueen and Canali in favor of jeans and sneakers. Wall Street, being the adaptable beast it is, […] The post Silicon Valley: M&A epicenter appeared first on ansarada.
  • M&A the ansarada way

    Brett Cole
    8 Sep 2014 | 3:07 pm
    When Intralinks, one of the world’s biggest data rooms providers, named Javier Colado as its Asia Pacific president in May, Mr Colado almost immediately got on a plane and flew to Australia. Mr Colado and Intralinks are intent on reclaiming their mantle as the top provider of merger and acquisition (M&A) data rooms Down Under. After […] The post M&A the ansarada way appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Move ALL the things

    Cheryl
    12 Sep 2014 | 7:29 am
    In the past month I moved out of my condo and into my boyfriend Scott’s house, and also moved my business into real office space. The best part of moving is coupons. I had to change three addresses with the postal service – my personal address, Drink Up Columbus and speechbubble. That means three times the coupons – but wait, there’s more! When you file to change your address online, you can print coupons to awesome places like Target, Pier 1 Imports and Lowes. BUT THEN when they send you the confirmation packet in the mail you get ANOTHER SET OF COUPONS TO THOSE…
  • Her name is Reno

    Cheryl
    5 Sep 2014 | 10:11 am
    Thanks to my boobs I recently won a trip to Reno to attend craft beer festival CANFEST and relax for a few days. I also got come home with two ear infections, a sinus infection and bronchitis so I guess you can’t win ‘em all. As part of the contest Scott and I got picked up at the airport in a limo for a 10 minute ride to the casino where they were putting us up. Necessary? Absolutely not. Kind of badass having one of those dudes waiting at the airport with my name on a sign and then getting to stretch out on leather couches while contemplating how many airplane-sized bottles of…
  • Shit I Did in August

    Cheryl
    2 Sep 2014 | 10:12 am
    I was kind of quiet on the internets last week because I was dealing with double ear infections (double ear infections! what does it mean!), a sinus infections AND bronchitis. Sickness: gotta catch ‘em all! Shit I wrote other places: Drink Up Columbus: Mad Moon Craft Cider Launching in Columbus Shit that happened elsewhere: I was honored to host the Cystic Fibrosis Foundation’s Columbus’ Finest event to help fund research for Cystic Fibrosis, which I honestly didn’t know a lot about before the event. Did you know two people with Cystic Fibrosis aren’t supposed to…
  • Shit I Did in July

    Cheryl
    1 Aug 2014 | 7:41 am
    Yesterday I discovered the text art accompaniment to a CSI Caruso one-liner. BUT MY BLOG KEEPS BREAKING THE @$%#^$ CHARACTER IN THE LITTLE SQUARE SUNGLASSES SO THIS IS A SCREENSHOT. YEEEEAAAHHHHHHHH! Shit I wrote other places: 614 Magazine: Dazed and Infused 614 Magazine: Brownie Points Drink Up Columbus: Columbus is about to get Cray Drink Up Columbus: This is your beard. This is your beard on hops. Drink Up Columbus: California wine with Columbus roots-Zanon Zinfandel Drink Up Columbus: Drunk Brunch-The Table Drink Up Columbus: Happy hour drink AND food deals in Columbus Shit that happened…
  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
 
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    Voices of the Past

  • 20 years later, I finally understand what college media leadership taught me

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    15 Sep 2014 | 8:00 am
        My career is in digital media now, and I’m grateful for that. But my younger self romanticized the notion of being a newspaper journalist.  Almost 20 years later, the university student newspaper I edited is celebrating 100 years of publication and digitization of its archive. Its tradition may not be yet be gone with the wind, but is certainly being buffeted by modern reality. Here are my thoughts looking back on that time.] As a painfully introverted Northwestern State University pre-forestry major in 1990, I made one of those classic freshman errors that changes the…
  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
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    Social Media Blog

  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
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    Blog - Digital Jungle

  • How to optimize your site for Baidu

    15 Sep 2014 | 1:14 am
    Google is dead long live Baidu! Pretty provocative words I know and not strictly true, however in China this is very true, I won’t go into the reasons why Google didn’t make it that’s pretty well documented elsewhere. To get…
  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
 
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    For Free Blog

  • 10 Social Media Resources for Small Businesses

    Mike Johansson
    13 Sep 2014 | 9:32 am
    Any small business owner knows that it’s always about being short on money and short on time … which is why social media can be such a good investment.  By carefully choosing a few social media platforms and allocating a little time each day small businesses can reap rewards including new customers/increased sales, competitive intelligence, better customer relations and greater word-of-mouth marketing. The question is where and how to begin. To help here are 10 resources for small business owners. 10 Resources for Small Businesses on Social Media1. Your Guide to Benefitting…
  • New Foursquare – The Reviews Are Mixed

    Mike Johansson
    8 Aug 2014 | 7:56 am
    The Tastes feature of the new Foursquare The new Foursquare arrived this week – splitting off the Swarm social check-in app for good and offering Foursquare users a much more robust recommendation app for anything its users are likely to want to do. The new logoFoursquare now has a pink logo and a pink-and-blue color palette (perfect for a newborn) and will offer recommendations based on Foursquare's database of 10,000 tastes, which cover qualities like food served, ambience, and activity type that Foursquare has gleaned from all the user tips that it has stockpiled over the…
  • Talking to Kids About Social Media and Other Online Activities

    Mike Johansson
    11 May 2014 | 11:06 am
    Parents and teens see social media and other online activities differently. A parent's best bet? Be a good listenerIn what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web.Evidence came recently as The New York Times reported that Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised and that it may have misled users…
  • 9 Surprising Things You Can Do With Twitter

    Mike Johansson
    13 Mar 2014 | 7:57 am
    Twitter is to social media what cheese is to a great sandwich – pretty much essential for great flavor, but often taken for granted.While many use it as a newsfeed, a trend barometer or a way to keep in touch there are so many other things you can do on Twitter … some of them unexpected. I present…9 Surprising Things You Can Do With TwitterSurprise!1. Book a hotel stay: Loews Hotels and Resorts now allows travelers to book rooms at 16 of its 19 properties via Twitter. Interested travelers tweet to @Loews_Hotels with the hashtag #BookLoews to express interest in a room. Then a Loews…
  • 5 things brands should be doing on Instagram

    Mike Johansson
    8 Mar 2014 | 3:52 am
    Instagram, the free photo-sharing application which allows users to share photos and short videos on its own service and across other social media networking services, including Facebook, Twitter, Foursquare, Tumblr and Flickr, has become immensely popular among brands and consumers alike.The latest statistics reveal 75 million people use it every day while 25 percent of all Fortune 500 brands are active on it, as well.And while some brands “get it” as to how to best use the platform to benefit their particular brand, some still struggle.To those struggling to find their way on Instagram,…
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    Hypertext

  • Big Data, Analytics and Communications Q&A With Our Experts

    Vince Abbate
    16 Sep 2014 | 12:41 pm
    The International Association For the Measurement and Evaluation Of Communication’s Measurement Week began Monday and runs through September 19. The week-long event features panels and discussions focused on educating communications and marketing professionals about the benefits of research and analytics. Two of our metrics experts, Jeremy Woolf and Phil Kam, will be speaking at Thursday’s “Why Measurement Matters For PR” panel, showcasing a unique understanding of analytics as it pertains to the field of integrated communications. Prior to the panel, I had a chance to spend a…
  • Autumn Offers Time To Refocus Marketing Efforts

    Jason Ouellette
    4 Sep 2014 | 12:45 pm
    If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you haven’t noticed the uptick in pictures of school-themed photos, there is one thing I know you have noticed: the calendar. Fall is right around the corner, and with that comes a few of my personal favorite things including football, anything pumpkin related and refocusing. The first two…
  • From The Fault In Our Stars To Tweeting, Here’s How To Nix Epic Typos

    Emily Bird
    2 Sep 2014 | 2:27 pm
    Disclaimer: No one is perfect. In fact, there may be a typo in this post — though, I swear I triple-checked. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Developed by a public vote of PR professionals, I believe the key phrase in this definition is “strategic communication.” After all, in public relations, every single word matters because each is included to formulate a strategic message intended for a specific audience. So, a typo can…
  • How to Be a Communications Pro In 6 Great Books

    James Mignano
    25 Aug 2014 | 2:59 pm
      A person who won’t read has no advantage over one who can’t read.  —Mark Twain   You want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up with your favorite communications blogs only goes so far. In order to become a pro, take a page from my playbook and immerse yourself in these paper heavyweights highlighting modern communications and the tech that makes it possible. [caption…
  • SXSW 2015 Interactive Panel Voting Underway

    Text100
    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
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    Sprout Social

  • What You Need to Know About Twitter’s E-commerce Features

    Jennifer Beese
    16 Sep 2014 | 6:59 am
    Social media dominates nearly every aspect of consumer life, and so it’s no surprise that 74 percent of buyers rely on these networks to guide their purchases. In fact, it’s been predicted that U.S. consumers will spend $327 billion online in 2016. Although that’s still two years away, major players like Facebook, Pinterest, and Twitter have been preparing features specifically designed to help brands boost e-commerce sales. Twitter in particular has ramped up its preparation, and recently confirmed testing of a new way to discover and buy products on the social platform. Here we take a…
  • Inside the Virality of Social Charity Campaigns

    Elizabeth Harper
    15 Sep 2014 | 12:09 pm
    The Ice Bucket Challenge took the world by storm this summer, and as the latest charitable effort to become a social media phenomenon, it has caught the attention of the business world. Although brands won’t be able to replicate these charitable campaigns exactly, the success of philanthropic ventures can be a great source of social media inspiration. Though we’ve seen brands doing great things with viral video and weird content, in many ways charities seem to have the advantage in viral-friendly content campaigns. In part, it’s the nature of philanthropy that helps them…
  • Here’s How Twitter Profiles Can Support Your Marketing Initiative

    Jennifer Beese
    12 Sep 2014 | 10:40 am
    From new customization options to revamped favorites, new tools and features are being tested every week on popular social networks. And while you should never get too caught up in the details, it’s important that you know how these changes can affect your strategy. After all, your profile is the entry point for your audience. Any updates made to its design, layout, or content can have a positive or negative impact on your community. Earlier this month, Twitter announced some minor changes designed to enhance both your and your followers’ experiences. The first change, an updated web…
  • Pitch Perfect: Taking Your Blogger Outreach to the Next Level

    Jennifer Beese
    11 Sep 2014 | 12:35 pm
    Like traditional media, bloggers can be a wonderful resource for helping to spread the word about your business. However, unlike traditional media, they tend to have a more personal relationship with their readership. As a result, bloggers can possess an advantage when it comes to sharing your message. Not only do they have direct access to your target audience, but they can influence buying decisions through word-of-mouth marketing. Beyond referral traffic, working with bloggers builds recognition of your brand among consumers and can even help to drive sales. A 2012 study by BlogHer and…
  • An In-Depth Look At Real Estate Marketing Ideas for Social

    Michael Patterson
    10 Sep 2014 | 11:02 am
    Real estate is a business that thrives on in-person connections, but that doesn’t mean there’s no need for agents to cultivate a social media presence. Quite the contrary. Social media can help forge the connections that make realty go ’round. Here are some suggestions for why real estate social media marketing is important and how agents can effectively approach the most popular social networks. We also have a few great app suggestions to keep you productive and give you more time for social media marketing. The Importance of Social Media for Realtors Realtors may be…
 
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    socialmouths

  • How to Incorporate Social Media Into Your Product Packaging

    Britt Klontz
    10 Sep 2014 | 8:26 am
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet. That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical…
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Early Thoughts on iPhone 6 and Software Updates

    David Chism
    10 Sep 2014 | 7:53 am
    As I write this, we are awaiting the arrival of Apple’s latest and greatest iOS 8 upgrade. This will happen in about 1 week (September 17th or 19th). I’ve been testing iOS 8 for the past 3 months and really like it. The best part about iOS 8 over the current version is yet to come. What I mean is that iOS 8 is supposed to be the best update for iOS developers. Apple has supposedly made it much easier for developers to create far greater features than ever before. If this is true, business users of the iPhone and iPad can expect some updates as early as this fall that will…
  • Will Having a Nicer Looking Website Bring Me More Leads?

    David Chism
    6 Sep 2014 | 12:00 pm
    Responsive Websites If I told you my website was based on Responsive Design, some of you might actually know what I was talking about more this year than last year. It is a fairly new way to design a website. Those of you who do not know what Responsive Website Design is just yet, I’ll explain. In short, a responsive website basically means the website can be displayed on most computers, tablets and mobile device screens. In other words, it responds and adapts to the screen of the end user. Before responsive coding, most websites had at least two web designs: one for the desktop and a…
  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
 
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    Eli Rose Social Media

  • Launching your Business: What You Need to Know about SEO

    LizJostes
    15 Sep 2014 | 4:00 am
    The internet has leveled the playing field quite a bit between big business and small business. Social media, SEO, websites, blogging, and online advertising are either free or very affordable, making all of the above online marketing tools very doable for all sizes of budgets. Search engine optimization is the process of making your website, blog posts, and social media accounts easily understood and discoverable by Google, Yahoo, and Bing. By using relevant keyword phrases both on-page and off, you “tell” search engines what that page or profile is all about, and greatly…
  • Your Curated Awesome for 9.12.14

    LizJostes
    12 Sep 2014 | 4:00 am
    There hasn’t been a bigger tech story on the internet this week than the release of the iPhone6 and the Smart Watch! We’ve dug through the smart phone, smart watch, and other smart hype to find these 6 doozies of reads for this week’s Curated Awesome. Let’s take a look! How to Create Secure Passwords you can Actually Remember Because hackers are jerks and remembering passwords is hard. Redesigning your Website? Why you Need to Think About SEO from the Start It’s never easy telling a new client that the brand new website they just paid someone else for, is…
  • Back to School: When Smiling Doesn’t Equal Happy

    TomLogue
    10 Sep 2014 | 5:03 am
    The new school year is underway, and that means new experiences for everyone. Our daughter, firmly entrenched in the Terrible Twos, is adjusting to a classroom with no sippy cups, regular potty breaks, and more rules than she knows what to do with. How is she adjusting? Her daily status reports tell the story quite well: That’s our daughter in a nutshell. Happy and uncooperative. To some, that may seem contradictory. It’s hard to think about a two-year-old being uncooperative without thinking of tantrums, screaming, or pouting. Not her. She’ll ignore you, disregard your instructions,…
  • How a Facebook Photo goes Viral on Pinterest

    KristinZaslavsky
    8 Sep 2014 | 4:00 am
    A friend of mine recently started raising the chickens. She put together a fun outdoor dust bath for them and posted a photo of it on Facebook. Several weeks later, while browsing Pinterest, she came across a photo of her own backyard dust bath. It had been pinned more than 2,200 times. This, of course, reminded me of a few things we should all be aware of on the Internet. 1. Privacy Settings It’s important to be aware of your privacy settings when posting on the Internet. Each Internet browser and social media platform has their own unique choices to make. What you’re…
  • Your Curated Awesome for 9.5.14

    KristinZaslavsky
    5 Sep 2014 | 4:00 am
    Happy Friday! Short holiday weeks always seem to fly by – even with the jam packed schedules they often include. Hopefully, this weekend is full of relaxation for you and yours. But, until then, some wonderful things on the Internet this week. How to Remove Fake Facebook Fans Once upon a time, did you buy Facebook fans hoping to extend your reach only to find out they were fake profiles? Here’s how to remove those fans from your page so that your actual fans see your updates. Your Facebook “Friend” May Be the FBI Speaking of fake profiles on Facebook, do you really know who all your…
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    Ari Herzog's Blog

  • Digital Sabbaticals are Healthy

    Ari Herzog
    2 Sep 2014 | 9:59 am
    “It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” - Pico Iyer Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications. The messages were pithy and not time sensitive. The notifications were generic: people inviting me to like their pages, people inviting me to future events, people commenting after I wrote comments, people liking or sharing content on my wall.
  • Why I List My Facebook Friends

    Ari Herzog
    18 Aug 2014 | 7:46 am
    Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like. By default, you follow your friends. I am probably in the minority of Facebook users in that I rarely follow my friends. Rather, I unfollow them and add people to lists (and you can see…
  • Robin Williams

    Ari Herzog
    13 Aug 2014 | 2:38 pm
    Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams. One of my favorite scenes is from 1991′s Hook. It invokes our inner child and helps us remember where we came from before growing up got in the way. In memory of Robin and everyone else who die too young, please watch, reflect, and enjoy… Thanks for reading. Please sign up to receive blog…
  • Follow Me, Friend Me, Do Me Wherever

    Ari Herzog
    12 Aug 2014 | 7:54 am
    Looking back at my year-long desire to find order in chaos, here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. It was very hard to be productive when people tweeted about everything. By unfollowing everyone and starting fresh, I can focus on the people who matter most to me right now. I follow less than half of one percent of those who follow me. I also realize I don’t need to follow someone to tweet with them; and people asking me to…
  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
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    Oman Collective Intelligence - MPiRe

  • Ice Bucket Challenge - Epic Fails

    22 Aug 2014 | 11:15 pm
    The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.Currently the ALS Association has received $53.3 million in donations compared to $2.2 million during the same time period last year. Donations have come from existing donors and new donors.Thanks to social media the activity went viral this year when many celebrities across the world joined the initiative, surely you must have seen some recently.
  • Social media job of the day

    12 Aug 2014 | 10:48 pm
    Zeenah, one of Oman’s biggest, most progressive communication companies, is looking for a Social Media Account Executive.You have passion for social media and are an active user of major networks (Twitter, Facebook, Sabla, YouTube, LinkedIn, Instagram, etc.). You understand social media, its business value and why feeds, promoted posts and Facebook ads are important.You are social by nature, able to converse with fans and build communities online. You take pride in customer service excellence.You are eager to meet and exceed objectives and take on more responsibilities, and able to…
  • Social Celebrities - Sami Al Zadjali

    6 Aug 2014 | 9:35 pm
    Sami is one of those people I’ll never be bored listening to; i met him several times and he's always positive and entertaining. Very successful at all he does as you’ll see from what he has achieved already. He's a sort of jack of all trades. Here is what Sami shared with us:The First Doctor of Pharmacy (Pharm.D) in Oman, First Omani holding a degree in (Social Marketing - Specialist in Emotional Branding), Researcher in Burnout Syndrome (Depression at Work), X-Model, a Fashion Designer & Founder of Razza Fashion, Radio Show Presenter, Social Media Personality & currently…
  • Facebook is down. Call the LAPD

    5 Aug 2014 | 4:58 am
    If you use Facebook you might recall that a few days ago, August 1st, the social media giant was down for a short period of time across the globe, even here in Oman. This is the second time that it happens within a few months.News channels reported the news as a ‘breaking news’ and naturally many people started to panic and some of them called the 911! (I know...hard to believe).The hashtag #facebookdown quickly became the top hashtag worldwide but what entertained people most was this tweet from Burton Brink, a police officer in LA, which was retweeted and favourited several thousand…
  • Dar El Ezz scores 50k+ Facebook fans

    27 Jul 2014 | 9:55 pm
    The recently inaugurated Dar El Ezz dining complex in Nizwa has reached a staggering 50,000+ fans on Facebook in just a few weeks.The page was created on April 17th 2014 and, as publicly stated by one of Dar El Ezz Senior Managers on his personal profile, started ‘going Viral’ even before the complex was inaugurated. Awesome, isn't it? As days went by more and more people became fans of this extraordinary page, in fact, all of you reading are probably fans too. The complex opened its doors to the public on May 15th 2014 and since then the page was only…
 
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    socialamateur.com

  • 6 Lessons From My Father on Being a Successful Businessowner

    Melissa Reyes
    10 Sep 2014 | 8:30 am
    Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful business on the side.
  • Just Write

    Melissa Reyes
    7 Sep 2014 | 4:27 pm
    When I was young, I would write constantly. Poems, songs, short stories, essays. I would write for hours every day. Going into journalism felt natural, and getting great writing jobs after college was easy. Writing made me feel alive. But life has twists and turns, and things change.
  • Uh-Oh. She’s Got a Case of UOL (Unnatural Outbound Links).

    Melissa Reyes
    19 May 2014 | 4:28 pm
    Unnatural outbound links. It kind of sounds like some sort of communicable disease – “Oooh, did you hear? Melissa has unnatural outbound links. UOL. Ewww.” And the truth is that it is kind of an icky thing. It feels like I’ve been caught doing... Continue Reading →
  • Lessons from Superheroes at #ICNY

    Melissa Reyes
    24 Jan 2014 | 5:39 pm
    It’s been a week since I returned from Real Estate Connect (#ICNY), and after putting out all of the fires that arose while I was gone, I’ve had a little time to think about my experience. There are few things... Continue Reading →
  • Socially Awkward in a Social World

    Melissa Reyes
    14 Jan 2014 | 2:32 pm
    “You must have a lot of work to do,” he says as he smiles and hands me my coffee. I drink a lot of coffee, and the gentleman at the café on this train has been pouring cup after cup for... Continue Reading →
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    Community Connect

  • How enterprise companies ensure their content reaches the right global audiences at low or no cost?

    SanjayShetty
    10 Sep 2014 | 4:38 am
    Lets say you represent Microsoft. You’re launching a new version of an existing product globally and you’ve got well a pittance for a budget, essentially some t-shirts, flyers, banners etc. How would you do this? Ok let me up the ante a bit. You need to get some 10,000 events organized globally. What do you do? How many gazillions would you need? Nada. But how is it possible? Marketing can be toughWhen you think of doing 10,000 events across the world that can bring a drop of sweat to most seasoned marketers. How did they do it? Like all magnificent things, it’s very simple They…
  • How to increase relevance of your brand advocacy program via segmentation?

    SanjayShetty
    16 Jan 2013 | 10:16 pm
      The only place I can buy shoes my size is the United States of America… sounds crazy right… we don’t have large size shoes in stores back home (India). Now what does large shoes have to do with your brand advocacy program and with social media? Everything! Brand Advocates and Social Media Do they sound like strange bedfellows? Well they’re not. Being social involves engaging with customers across a huge number of social channels where your customers are. However, it’s difficult for any organization to manage this on their own, considering the limited resources,…
  • How do you handle a community member who shows their passion through sting language?

    SanjayShetty
    23 Dec 2012 | 11:26 pm
    I do not want to remove this member from the community, however, I’m open to suggestions/experiences in handling negativity within a community!  Have you been in the above situation? Every community manager at some point of time faces the above situation. 5 ideas on how to handle a community member who shows their passion through sting language Here are my thoughts: One on one engagement might solve it completely. Meet in person or Pick the phone, yeah I know it sounds old fashioned, but it often gets to the heart of the matter the fastest. Or If phone isn’t feasible then go the…
  • Secret Weapons for Crisis Management: Brand Advocates & Communities

    SanjayShetty
    26 Sep 2012 | 7:26 am
    Nobody believes you, no matter what you say, more and more people gather around, the roar of the crowd, the vicious comments, the loud voices, so many voices, and no matter what you or your employees, or your agencies do, the noise just doesn’t go down and often increases further. Handling an online crisis can be like fighting a losing war however, as it’s often said the solution to a problem lies within the problem itself.   Read on to learn how you can leverage the power of Brand Advocates and Communities who can provide a formidable high wall of defence to protect you in a…
  • How (and why) to Cultivate Individual Relationships with your Brand Advocates?

    SanjayShetty
    24 Sep 2012 | 10:26 pm
    Sometimes the most obvious things are totally ignored, and then one wonders what happened! A classic example of the lack of individual relationships is the Samsung story where they cancelled a blogger’s airplane ticket on a press trip for refusing to write about the brand. Relationships are the life blood of your brand advocacy program especially in the social business era. However, you need to cultivate and build those individual relationships. This can prove challenging as the size of your brand advocacy program grows. Read on to learn how you can refuel your brand advocacy program with…
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    Arekibo

  • Social messaging in Ireland – new research reveals the winners

    Carmel Doyle
    15 Sep 2014 | 10:10 am
    Snapchat, WhatsApp, Viber and Facebook Messenger are some of the most popular social messaging platforms being used in Ireland right now – that’s according to a new Social Messaging Quarterly from Ipsos MRBI. The survey findings from the market research agency cover the three months up to the end of August 2014 and were compiled following a telephone survey of 1,000 adults aged 15-plus every three weeks. According to Ipsos MRBI, 520,000 adults in Ireland are daily users of WhatsApp, while 500,000 people use Snapchat daily. Key nuggets from the survey are reflected in an infographic (see…
  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    Our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell Square Cultural Quarter planned for…
  • As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?

    Carmel Doyle
    10 Sep 2014 | 9:37 am
    With Twitter set to unleash a new ‘Buy’ button feature that will apparently offer people the scope to find and buy products directly from a Tweet, we take a look at its foray into mobile shopping, how other tech giants are getting in on the action and the evolving mobile e-commerce space. A new wave of mobile e-commerce (or m-commerce) could be coming your way soon. That’s if Twitter has its way. Earlier this week, the microblogging giant unveiled that it is starting to test new functionality to eventually allow people make e-commerce transactions via their Twitter apps for both…
  • Digital technologies and the evolving strategic union between marketing and IT

    Carmel Doyle
    2 Sep 2014 | 9:53 am
    In this data-driven digital age, the relationship between marketing and IT appears to be undergoing a type of revolution, especially with organisations recognising the need to deliver more personalised consumer experiences. We take a look at the arrival of the chief marketing technologist, coupled with the growth of marketing IT A recent Harvard Business Review (HBR) article called ‘The Rise of the Chief Marketing Technologist’ explores how marketing is swiftly emerging as one of the most “technology dependent” functions in business. Enter the chief marketing technologist (CMT).
  • Teens and tech: how digital is shaping their communication habits

    Carmel Doyle
    7 Aug 2014 | 8:35 am
    With a new report claiming that children as young as six in the UK believe they have the same knowledge of communications technology as their 45-year-old counterparts, we take a look at how the new boom of tech-savvy youths are harnessing digital platforms to disrupt the ways in which they use the internet and communicate with others. Firstly, in its latest Communications Market Report published today, UK communications watchdog Ofcom attests that a “millennium generation” of 14-15 year olds in the UK are now the most technology savvy, having been the first generation to reap the rewards…
 
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    Laurence Borel

  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
  • UK clearing is almost over; a few words of wisdom to future students

    Laurence Borel
    14 Aug 2014 | 12:58 am
    I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on both sides of the academic fence, part lecturer and part research student. When I lecture at my former university down in Kent, I often hear students complaining about the cost of education and the perceived value of studying towards a degree. As someone who went back to university ten years after…
  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
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    Marketing

  • Apple Event: What People REALLY Cared About

    Liam Dowd
    12 Sep 2014 | 3:42 am
    Précis:  What happens every fall? The leaves turn, pumpkin pandemonium begins (again) and Apple holds a super-secretive press conference to unveil their latest innovations. This year’s event came and went exactly as expected, sort of, but how were these new products received in real-time? We were curious so we took a look at social media and web data between 9 a.m. and 1 p.m. PST to gain insight into the public’s reaction as announcements were made. 3 Hours. 3 BIG Announcements. Image:  Primary Event:  The Corporate Social Media Summit Europe Premium`:  No…
  • Social Tactics Part 1: Analysing the social media toolbox

    Tamsin Oxford
    9 Sep 2014 | 4:00 pm
    Précis:  Finding the best social media tactics to drive your corporation's business goals Social media has become the currency of the digital economy. Research undertaken by CeBIT has shown that when it comes to making purchasing decisions, 74% of consumers are influenced by social media with 81% influenced by friends’ posts. And an impressive 71% of consumers are likely to recommend a brand if their response times are swift on social media. It’s the engine of the successful business and the tactics your corporation employs are the tools your business need to make it…
  • The Wednesday Update including Twitter buy button, social retail is mobile and global social media stats

    Liam Dowd
    9 Sep 2014 | 4:00 pm
    Précis:  This week's top stories and findings in easy to digest chunks Social retail is mobile As you read this Apple will have unveiled its latest iPhone. For corporations trying to leverage their e-commerce presence in an increasingly mobile environment, paying close attention to mobile consumer behaviour is vital. According to the latest 2014 Mobile Benchmark Report, Adobe has concluded that over a third (36%) of referral visits from social media services to e-commerce site come from mobile devices. Related Content:  Socially Mobile: Joined up thinking leads the way The…
  • Big Data in Social Media Part 3: Defining the data for your corporation

    Tamsin Oxford
    26 Aug 2014 | 4:00 pm
    Précis:  To get any value from Big Data corporations need to clearly define the information they need to leverage in order to deliver high levels of ROI In the first part of this series examining the role of Big Data in social media we looked at how it has the potential to transform customer insight. In the second part we considered the methodologies that corporations can adopt in order to sift through the data. In this final section we are asking the question - what type of content should your corporation be filtering out to influence sound commercial business decisions? Related…
  • Social Security

    David Howell
    26 Aug 2014 | 4:00 pm
    Précis:  As cyber attacks continue to rise, how should your corporation ensure its use of social media networks is secure? Using social media in a corporate environment means paying particular attention to security. However, the latest Kaspersky Labs security report illustrates that there is much more that needs to be done in order to secure social media networks. Related Content:  Which social media networks does your corporation use? Employee Advocates: A major source of sentiment that's often overlooked Image:  Primary Event:  The Social Media for Customer Service…
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    EduTek n Social Media Advisor

  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit http://gifdeck.in/ and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
 
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    Plum Deluxe

  • “World’s Longest Beach:” A Weekend Getaway in Long Beach, Washington

    Andy Hayes
    17 Sep 2014 | 1:00 am
    Hanging out on a narrow peninsula off the southwestern coast of Washington State, Long Beach is indeed very long — 28 miles to be exact. It is one of many tourism destinations that claims a stake at the “world’s longest beach.” Regardless of whether the claim is true or not, Long Beach offers a quiet Pacific Northwest getaway full of good food, luxurious accommodations, and a handful of attractions both indoor and outdoor. Here’s a quick peek at a weekend getaway to Long Beach, Washington. Where is Long Beach, WA? Long Beach is located just north of the…
  • Herbal Tea Ingredients that Improve Your Health

    Carrie Keplinger
    16 Sep 2014 | 4:00 am
    I don’t know about you, but I don’t really like reaching for the pill bottle whenever I don’t feel well; it’s kind of strange to go around heavily medicated, and I often worry about the side effects. Now, I do believe in using medication when I really need it, but with smaller, more common ailments I prefer to use some of the herbal wisdom I’ve picked up over the years. With a little knowledge, you, too, can turn your tea cupboard into a medicine cabinet. Preparing Herbals Preparing and taking your herbal “medicine” is as easy as drinking tea. Simply place your herbs in a tea…
  • Perfectly Pumpkin Seeds: Getting Sweet and Savory with Pepitas

    Krista Bjorn
    15 Sep 2014 | 4:00 am
    Pumpkin seeds are pint-sized powerhouses of nutrition and a delicious addition to the hors d’ouevres table at your next dinner party. Loaded with magnesium and zinc, you can rest easy as you set out platters of pumpkin seed nibbles knowing your guests are getting mouthfuls of deliciousness and a zing of nutrition at the same time. Seedy Surprises Pumpkin seeds come in two forms: green (hulled) and white (not hulled). White pumpkin seeds are the ones you scrape out of the bowels of your pumpkin before carving it at Halloween. They are rendered scrumptious from a good cleaning, a dunk in…
  • Deluxe Apple Slaw Sandwich

    Andy Hayes
    11 Sep 2014 | 1:00 am
    This recipe was shared with us by Jarlsberg®, sponsor of our upcoming Seattle wine pairing dinner. There’s more to autumn flavors than apple cider doughnuts and pumpkins spice lattes (both of those being beautiful things, of course). For me, some great autumn meals include grilled cheese sandwiches and hot apple dishes. Today’s featured recipe brings those two great flavors together for an apple slaw sandwich. Yes, that’s right – slaw sandwich. Personally, I think you can put anything into a sandwich, though I realize there are probably some practical limits to that…
  • Party Playbook: Tips To Up your Tailgating Game

    Janice Bear
    10 Sep 2014 | 4:00 am
    The very first tailgate party I ever attended spoiled me. There was food and drink, games, a party bus — game day perfection! Over a few decades the members of Charlie Foxtrot — devoted fans of the Texas Aggies and game day festivities — had perfected tailgating. So yeah, I’m a spoiled tailgater, but don’t be jealous. I’m going to share a few game day veterans’ strategies for tailgating success. Create Party Zones Think of your stadium-side venue as your game day home, and set up your party accordingly. Your patch-o-grass (or pavement) is essentially an open floor…
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    smcdallas.org

  • SlideShare: How To Use Overlooked Platform In Your Social Media Strategy

    Kay Byfield
    15 Sep 2014 | 10:25 pm
    Several weeks ago I saw this tweet about SlideShare from someone I follow. I disagree with his point completely so I couldn’t let this one go. Mike Merrill spoke about relevance in B2B Content and Social Media Marketing last month at SMC Dallas and he reinforced my opinion that SlideShare is undervalued. Why SlideShare is Underutilized B2B isn’t very sexy, and the thought of browsing PowerPoints in your free time is enough to make most people’s skin crawl. But that’s what I like about SlideShare. Most poorly designed slide decks never see the light of day (or the front page of…
  • Why You Should Attend the 2014 Social Media Showcase

    Teri Guill
    9 Sep 2014 | 4:42 am
    The fourth annual SMC Dallas Social Media Showcase is coming up on September 18, and we are so excited for another great Showcase event with a fantastic set of speakers. If you haven’t been to one of our Showcase events in the past (and even if you have), here are a couple of reasons why you should check out the Showcase this year. Social Media Case Studies from DFW Speakers This event is an opportunity to explore how Dallas-area companies implement different social media campaigns and the results they achieve. We’ve got a line-up of four speakers with different campaign styles,…
  • Business Member Spotlight: Atomic Design & Consulting

    Kay Byfield
    1 Sep 2014 | 10:23 pm
    Professionals and businesses who are involved in social media, marketing, and public relations throughout North Texas support the Social Media Club of Dallas. Our programs, messaging, and our blog are designed to provide resources and connections to leading practitioners in our area. Businesses memberships enable the organization to invite nationally recognized experts to come to Dallas and provide great monthly programs. In addition, we also host top notch events like the Social Media Showcase coming on September 18. In return for their support, Business Level members, depending upon their…
  • Relevance in B2B Content and Social Media Marketing

    Kay Byfield
    25 Aug 2014 | 10:27 pm
    Mike Merrill’s blog post on August 12th  was just a preview of the great presentation he gave to the Social media club of Dallas on August 21st. His talk was packed with valuable insights about developing and executing a marketing strategy that focuses on providing relevant content for audiences to build engagement with your brand. Mike jumped on the social media bandwagon back in the early days and was one of the founders of the Social Media Club of Dallas back in 2009. He has served as President of the group and social media has long been a key aspect of his career activities including…
  • Foursquare’s New Split Personality: Growth or Game Over?

    Laurie Shook
    18 Aug 2014 | 10:53 pm
    Three years ago, consumers and financial analysts were up in arms when Netflix announced plans to split itself into two separate companies: Netflix, which would focus solely on internet streaming, and Qwikster, which would focus on the original mainstay DVD mail delivery business. Consumers hated the split because it divided the user experience and increased prices 60% for users of both formats. The ensuing melee drove the stock price down and destroyed 50% of its market capitalization. Foursquare recently split itself into two applications: Swarm, which will support check-ins, and…
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    Rick Mahn

  • A Motorcycle and a Tent

    Rick Mahn
    15 Sep 2014 | 4:30 am
    That’s all I really need. To travel the world and experience new places. See the countryside, and breath deep the fresh air. Grow in knowledge as well as hope. To dream and to live out my dreams. That’s all I really need. A motorcycle and a tent.
  • Happiness CDXXXIV

    Rick Mahn
    5 Jul 2014 | 4:30 am
    What is knowledge but experiences we have yet to have?
  • Independence Day 2014

    Rick Mahn
    4 Jul 2014 | 4:30 am
    Happy 4th of July! I absolutely love finding versions of our flag that exist all around the country. I’ve seen this picture many times, but thought I’d share it this year. Finding truthfully represented versions of our flag painted on barns and shops or signs is pretty cool to see. Especially the one’s that have a little age on them. Not sure why, but it makes them even more endearing to me. Maybe it’s because everything on the Internet is just a little to precise, a little to perfect. We all look better with a little age on us. Happy Birthday America! Photo Credit:…
  • Kinnickinnick River at Kinnickinnick State Park

    Rick Mahn
    25 Jun 2014 | 6:00 am
  • Cedar Bay Landing on Cedar Lake

    Rick Mahn
    23 Jun 2014 | 8:02 pm
 
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    Ernest Barbaric

  • Love As a Marketing Strategy

    eb_admin
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    eb_admin
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    eb_admin
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
  • These 3 Small Businesses Are Rocking Instagram (And How You Can Too)

    eb_admin
    28 Jan 2014 | 8:10 pm
    I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles. However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand. Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing…
  • Do you have a passion project? Why NOW is the time to start one.

    eb_admin
    15 Jan 2014 | 9:37 am
    There will be a time when you’ll think back to this moment and either regret that you didn’t act, or cherish that you did.   I’ve read almost all of Seth Godin’s books. He started losing me a bit right around Linchpin, when he started talking about art and artists, and sharing your art and so on. It sounded hokey and weird, with quotes like this: “Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.” – Seth Godin It took me…
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    HarveyLeach Media Training

  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
  • Ashya King and the new democracy

    Graham Leach
    5 Sep 2014 | 1:33 am
    Now that Ashya King, the little boy with brain cancer who is fighting for his life, has been reunited with his parents, it is perhaps a good moment to consider how this news story has played out in the media, and more specifically how the two opposing parties – Ashya’s parents and the various ‘agencies’ involved – have fared in the mind of the public. Obviously, this is a secondary issue compared to the future wellbeing of this little boy. Everyone wishes him well. However, the media coverage of this story has played a big part in what will happen next with regard to his treatment.
  • One false move and your performance can be scotched

    Ann Bird
    29 Aug 2014 | 1:39 am
    You know media training has been worthwhile when your audience doesn’t even notice it. When they do spot it, it’s sometimes as damaging as not having had any or perhaps not enough. Wasn’t it Mark Twain who said he’d taken months to prepare an off-the-cuff speech? In the second TV debate on Scottish independence, broadcast last Monday, Alex Salmond, the man driving the “Yes” campaign, seemed to display several signs of media training preparation, which made him look anything but impromptu and natural. In contrast, the face of the Better Together campaign, Alistair Darling, looked…
  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
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    Kommein

  • The ALS Challenge and Peer Pressure

    Deb Ng
    22 Aug 2014 | 6:49 am
    Over the past few weeks I watched my Facebook friends take part in the ALS Ice Bucket Challenge. The challenge itself has been a remarkable success, with millions raised for ALS. It’s a very worthy cause, and I think it’s terrific so many people are participating to raise funds and awareness. Though I was tagged many times, I chose to donate over participate because being drenched in ice water isn’t my thing. However…. ALS isn’t my charity of choice. When I give, I prefer to give to breast cancer charities, as my mom is a breast cancer survivor, and prostate…
  • “Free” Content Isn’t Free: Why I’m Not Clicking Through

    Deb Ng
    22 Aug 2014 | 5:28 am
    In my world, “free” means, well, free. As in, no cost or obligation to the consumer. However, in the online world, free always comes with a price, even if marketing people try to spin it otherwise. I think that sucks. If I have to sit through a video in order to see your content, it’s not free. I still have to provide my time in exchange. If I have to sign up for a newsletter or to be on your “list,” before I can download your ebook, it’s not free. I still have to receive your newsletter and sales pitches in my inbox every week. If I have to Tweet, Like, or…
  • On Looking for Work When You’re “Old”

    Deb Ng
    21 Aug 2014 | 6:07 am
    I landed my first “real” job as receptionist at a publishing company when I was 20 years old. That job got my foot in the door and led me to where I am today. I learned everything I knew about writing, creativity, and professionalism from the people I worked with for the 15 years that I remained in publishing. I didn’t like working in publishing very much, but I did enjoy the opportunities to learn, work with a team, and be creative. The thing is, I feel creatively as young now as I did back then. If that’s even a thing. I know I’m not in my 20′s but my…
  • Here’s What’s Wrong With Freelancing Today

    Deb Ng
    2 May 2014 | 4:41 pm
    In the 15 years I’ve been freelancing, not much has changed. Clients are paying crap, and writers are taking that crap and writing crap in return. It’s a vicious cycle. Here’s some of what’s wrong with freelancing today. The Pays But Not With Cash Client “Like any startup we have no funding yet, but there may be a few Amazon or Starbuck’s gift cards in it for you, especially if you bring some friends on board to read and comment on your work. When we do get funding we will definitely need great writers/editors.” So I checked with my mortgage company…
  • The Argument for Keeping Those Blog Comments Open

    Deb Ng
    3 Apr 2014 | 7:17 am
    “The comments are what differentiates a blog from a website, ” they told us. “Engage!” they said. “It’s about building community…” …And engage we did. Ever since I published my first blog post in the late 90′s, I lived for the interaction. It was the spirit of community that really made it all worthwhile. I’m a chatter. I like to talk to people. So when people I didn’t even know became regulars -first on my humor blog, then on my freelance writing blog – it was a great rush and a truly valuable experience. I can…
 
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    The @Steveology Blog

  • Measuring Content Marketing Effectiveness In Achieving Goals

    Steve Farnsworth
    15 Sep 2014 | 12:17 pm
    A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. Enterprise companies usually have lots of metrics they are tracking. If you’re a midsize or smaller company you should take this page from their playbook. When it comes to content marketing, it can be a headache trying to pinpoint where the most critical improvements are needed. How can you determine if you have the right KPIs for measuring your content marketing goals’…
  • 52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others

    Steve Farnsworth
    8 Sep 2014 | 3:08 pm
    My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the book, Mutuality Matter 1. It is never too late to turn the page to a new chapter of the adventure story you are truly meant to live with others (Tweet This) 2. Whatever most captures your mind controls your life. Let a Mutuality Mindset become top-of-mind 3.
  • Picking The Right Social Media Platform For Content Marketing

    Steve Farnsworth
    28 Aug 2014 | 9:15 pm
    The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? Click To Tweet >>> Picking The Right Social Media Platform For Content Marketing First of all, understand that this isn’t the Zen Koan it sounds like. Yes, for someone who’s new to content marketing, or who may be the only social media guru at their business, the prospect of tending to…
  • Personal Branding Audit and Action Plan for CxOs

    Steve Farnsworth
    22 Aug 2014 | 4:56 am
    C-Level executives may find it tempting to mimic other executives when it comes to personal branding, and that’s a mistake. Great personal brands are founded on uniqueness. Luckily, it’s simple to begin building your personal brand with some good information and an honest look at your goals and resources. Patrick Sitkins is a brand strategist who works with midsized and large businesses, and he has a few ideas that might help. Here are some easy ways to audit and begin building your personal brand. Click To Tweet>> Personal Branding: Why should anyone do business with you?
  • Creating Strong Social Brands for CxOs

    Steve Farnsworth
    20 Aug 2014 | 12:41 pm
    A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. It doesn’t matter whether you’re looking at the personal brand of a CEO, CMO, CFO, or the brand of a midsized company, whether you’re selling directly to customers or distributors, it’s still just a matter of how you are perceived. Click To Tweet >>> Creating Strong Social Brands for CxOs As my mentor used to tell me ad nauseam, perception is reality. She meant that the reality will impact you in…
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    Ricardo Bueno

  • 3 Types of Must-Have Content for Your Real Estate Blog

    Ricardo Bueno
    11 Sep 2014 | 7:00 am
    If you want to create a powerful, lead generating real estate blog, then you need to create targeted content that pulls readers in. That means creating content that answers your prospects’ everyday buying or selling questions and concerns … Content that addresses their fears about the homeownership process … Content that speaks about the joys of living in a specific market area … The more content you create that speaks to your target customer, the more they’ll start to know, like and trust you. And next thing you know, you’ve established yourself as the…
  • How To Write Great Content That Grows Your Real Estate Business

    Ricardo Bueno
    9 Sep 2014 | 7:00 am
    Creating great, original content can make you the indispensable expert in your field. It’s a great way to rank well in search engines and it’s also a great way to build your know, like, and trust factor with consumers. Writing great content takes time and effort and over the long-term it’s easy to lose momentum and call it quits. You’ll notice some real estate blogs start strong but after a few months, if they’re not generating leads, they grow stale. Yes, writing great content is hard, but it doesn’t have to be … Here are some quick tips to keep in…
  • 7 Smart Strategies for Following Up With Online Leads

    Ricardo Bueno
    28 Aug 2014 | 7:00 am
    Leads360did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you’re not going to convert any of them into closings. In today’s post I’m going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify’s research study found that the simple act of following up with a lead within a minute of lead generation can increase your…
  • Lead Conversion Is a Two-Step Process

    Ricardo Bueno
    25 Aug 2014 | 7:00 am
    The best way to improve any marketing campaign is to look at your data. Measuring things will help you make a better decision or change your actions if something isn’t working the way it’s supposed to. If you have a real estate blog and an IDX system installed, would you be able to tell me your conversion rate for the last 3 months running? Lead Conversion is a Two-Step Process Step number one is tracking how many website visitors turn into IDX registrations. This includes consumers who submit an inquiry on a property or submit an online showing request. So let’s say that…
  • Use Open House Data To Generate More IDX Leads

    Ricardo Bueno
    7 Jul 2014 | 10:21 am
    It’s been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I’d plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the flyers. Their next step? Call to request a showing and/or plan their weekend to go preview those properties. So why…
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    Jeffbullas's Blog

  • Why the Humble Quiz is a Brilliant Content Marketing Tactic

    Elli Bishop
    16 Sep 2014 | 1:36 pm
    You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. This quiz, “How Y’all, Youse and You Guys Talk” aimed to answer the question “What does the way you speak say about where you’re from?” In less than a dozen days, the quiz received more traffic than any other article on “The New York Times” launched during the entire year. In fact, OkDork reports that over the last several months 8 of the 10 world’s most shared articles were quizzes. The data proves some quizzes are unequivocally shareable and…
  • How To Create Brand Names and Domain Names That Don’t Suck

    Jeff Bullas
    15 Sep 2014 | 1:03 pm
    What’s in a name? I  inherited a strange surname in which I had no input due to being born into a certain family….and I then discovered that the schoolyard was sometimes unkind. Names surfaced like Bullarse, Bullshit and Bullfrog. For many years I thought that it would have been better to have had a name like Smith, Brown or even Jones. Maybe a bit boring but safe. The journey to creating a brand name for a business start up or even a blog is also often painful. But due to a different reason. They aren’t inherited but have to be created. And thinking often hurts. Name…
  • 4 Brands That Have Cracked the Social Commerce Code

    Pratik Dholakiya
    14 Sep 2014 | 1:06 pm
    Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter planning to follow suit; the social media platforms have turned serious about growing their share of their e-commerce pie. As per current estimates, social commerce accounts for between 5 – 20% of sales for nearly 60% of all businesses that market themselves on social media. However this number is about to take a sharp upturn, with social commerce set to account for $30 billion in sales in the US alone, by next year according to Booz & Company. Social media…
  • 10 Winners and Losers of Social Media Marketing

    Rob Young
    11 Sep 2014 | 12:02 pm
    Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media has the potential to reach a staggeringly large audience. Social media has helped to bridge a communication gap between big brands and customers, allowing the two parties to interact. The viral nature of social media can both be a help and a hindrance and soon…
  • 5 Pinterest Marketing Tactics That Produce Big Results

    Susan Harrow
    10 Sep 2014 | 12:06 pm
    There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and inspirational quotes. (And sometimes… I do!)   For those of you who have yet to discover Pinterest, it’s a social media site that allows you to create beautiful “boards” by “pinning” images from other people’s boards… adding…
 
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    Shiraz@ShirazDatta.Com

  • Ideal Customer Experience

    16 Sep 2014 | 5:52 am
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Visual Side of Customer Service {Infographic}

    3 Sep 2014 | 5:52 am
    The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual. On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I…
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    20 Aug 2014 | 5:50 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • Three Major Challenges of Influence Marketing for Businesses

    Raymond Morin
    16 Sep 2014 | 5:45 am
    (Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. I’m just sharing it for your information.)  A study by Augure PR Communications & Marketing (France) Earlier this year, I was approached by the PR communications and digital marketing firm Augure, in France, to … Continue Reading Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has…
  • 5 Tips for Awesome Slideshare Content Inspiration

    Ann Smarty
    16 Sep 2014 | 3:45 am
    Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. I am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. Yes, … Continue Reading Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of…
  • The Content Marketing Mantra: “Create Once, Use Many”

    Justice Mitchell
    15 Sep 2014 | 5:45 am
    When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is … Continue Reading Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated…
  • Being of Service Matters More than Being Social for Media Relations

    Maggie Patterson
    11 Sep 2014 | 5:45 am
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top … Continue Reading Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. She has 15 years of hands-on experience in PR, working with some of…
  • Overcoming Pain Points in Blogger Outreach

    Kristen Matthews
    10 Sep 2014 | 5:45 am
    Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. … Continue Reading Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. A constant thirst for creativity has…
 
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    Social Media DDS

  • When Does Social Media Become Stagnant Media?

    SocialMediaDDS
    15 Sep 2014 | 5:00 am
      I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week.  Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, […]
  • I am NOT Going to Write About the ALS Ice Bucket Challenge

    SocialMediaDDS
    1 Sep 2014 | 6:00 am
    Well, okay….maybe I am.   Social Media and worthwhile causes… There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis […]
  • What Do I Do Now? Common Social Media Questions

    SocialMediaDDS
    25 Aug 2014 | 5:00 am
      So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business.  Now it’s time to dip your toe in the social media stream but you have so many social media questions! What do I do now? […]
  • Walking the Walk: Social Media From the Ground Up

    SocialMediaDDS
    11 Aug 2014 | 5:00 am
      You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed. Lately, I’ve been walking the walk. […]
  • Decluttering Your Social Media Life

    SocialMediaDDS
    4 Aug 2014 | 5:00 am
      Every once in awhile, I switch into high gear in an effort to declutter my life.  I’m in that “Decluttering Mode” right now.  This urge to declutter takes me from my personal life right through my business social media life.   Decluttering can be so cathartic! At home, decluttering is easy.  Clean out closets, organize drawers, […]
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    blog

  • Power to the people! Exploring the current state of online reviews

    Lisa Pearson
    16 Sep 2014 | 8:56 am
    We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a purchase. Reviews are so influential they have integrated every form of consumer marketing. But don’t take my word for it. Let’s examine the market’s current conception of reviews, the influence they wield, and the importance of quality and quantity. 5 Predictions About the Growing Power of Online Customer Reviews By Tomer Tagrin for Entrepreneur Nielsen’s latest Global Trust in…
  • Consumers define the moment of truth

    Brent Robinson
    12 Sep 2014 | 9:47 am
    People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of truth – the moment at which the shopper decides to buy – can be anywhere and at any time. According to Bazaarvoice CEO Gene Austin: “Like your brand, the moment of truth is defined by the consumer. The moment of truth is, ‘I need the content now, anywhere, anytime, on any device, with impeccable quality.’” Omnichannel consumers demand consistent, quality brand experiences…
  • Netflix goes social with movie recommendations

    Rachael Genson
    8 Sep 2014 | 7:26 pm
    Last week Netflix announced a social update allowing users to privately recommend video content to Facebook friends. After watching a movie or TV show, the site will ask users whether they want to suggest the content to a friend, giving them the ability to provide viewing suggestions without broadcasting that recommendation to their entire Facebook friend list. With the number of social posts bombarding our newsfeeds numbering in the hundreds of thousands each day, this kind of selective recommendation service seems sensible. But for those of us in the reviews industry, the update begs the…
  • Social engagement on both sides of the brain

    Frank Burns
    5 Sep 2014 | 12:35 pm
    The best stories combine the rational and the emotional. Stories that connect with the head and the heart are more likely to captivate and be remembered. Think of a movie that is all car chases and no love story, or vice versa—your favorites have a bit of both. Following this pattern, the strongest brands connect with consumers through persuasive and authentic communication that taps into both the rational and emotional parts of the brain. Moreover, the most effective word-of-mouth marketing programs fuse different forms of content to reach each side equally: Rational + Emotional. Sometimes…
  • Why authentic brands will triumph

    Tara DeMarco
    2 Sep 2014 | 9:59 am
    The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews online. The lack of transparency about how businesses collect data and monitor consumer opinions contributes to this lack of confidence. Authenticity will define the future of online word-of-mouth The fraudulent actions of a few companies have degraded the value of online word-of-mouth (WOM), the most powerful digital selling tool. This distrust is even more prevalent in global regions like…
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    Social Strand Media

  • Social Bookmarking: How To Save for Later on Facebook

    Tracy Sestili
    7 Sep 2014 | 9:31 pm
    Did you know that Facebook now allows you to save something to read later? No one sees it unless you decide to share it. Think of it as kind of your own personal bookmarking for Facebook. You can bookmark links, places, events, movies, music, books, and TV shows. You cannot bookmark photos or regular posts. If you think about how many times you are thumbing through Facebook on your mobile device while waiting for something and think, that would be interesting to read but…either you don’t have time or your connection is bad and the page won’t load. (How frustrating is that??)…
  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
 
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    Building Social Bridges

  • No Longer Boutique, Advocacy Becomes Core Marketing Discipline

    Ekaterina Walter
    4 Sep 2014 | 10:25 pm
    It used to be that a “brand becoming a movement” was only for select few, companies like Apple and Harley Davidson that were able to build a tribe and ignite more that just a need for a slick product, rather inspire a sense of belonging. But that is no longer the case. This is a story of #AdvocacyAtScale, of advocacy marketing coming of age. This week Sprinklr, the leading independent end-to-end social relationship infrastructure,  announced their acquisition of BRANDERATI, the platform for advocacy and influencer marketing. (Disclosure: I was a part of the amazing leadership…
  • 5 Tips for Building Meaningful Relationships with Influencers

    Ekaterina Walter
    5 Aug 2014 | 1:00 am
    On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence marketing as a lead generation and customer acquisition tactic and 74% of global marketers reporting they will use influence marketing as part of their marketing strategy in the next 12 months. But not every company is sold on…
  • The Best and Worst of the World Cup Social Engagement

    Ekaterina Walter
    2 Aug 2014 | 2:20 pm
    New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were 245 million interactions), while on Twitter a record 618,725 tweets were sent in a single minute as Germany won the game. With this many users glued to their (multiple) screens, it’s no wonder that brands were doing their utmost to engage soccer fans. Some brands scored… others were relegated to the bench for their…
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    Web-Feed.com

  • Predictability of Social Media Marketing Campaigns

    webnews
    8 Sep 2014 | 8:28 am
    There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis. The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect. In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign. Viral…
  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
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    SwellCrowd

  • 100 Ways to Run Your Business From Your Phone

    Rennie Filler
    31 Aug 2014 | 9:28 am
    Salesforce.com recently released an e-book titled, 100 Ways to Run Your Business From Your Phone, and I was fortunate enough to make the cut! Here’s what Salesforce.com has to say … “Using the hashtag #salesforce1selfie, they responded with hundreds of screenshots showing how they use the Salesforce1 app to do business on the go—from sales to marketing […]
  • Binary Tree uses Tango Card and Salesforce.com to Drive Real Results

    Rennie Filler
    7 Aug 2013 | 7:02 am
    I recently had the opportunity to engage with Salesforce.com business partner, Tango Card, on a very unique promotion.  As a result, I wrote the following blog post that details my experience working with the Tango Card Salesforce app. I detail my thoughts on its usefulness, and how it helped to streamline my existing processes as […]
  • Want 5 Minutes of My Time? Then Don’t Ask Me for a Meeting

    Rennie Filler
    31 Aug 2011 | 12:14 pm
    Like almost everyone with an email address today, I get a lot of email. I’m not just talking 20-30 new emails each day; I’m talking 100-200 new emails per day. To some of you out there, that may not seem like a lot, but to me – as someone who cannot leave a single unread […]
  • Emotional Marketing for Successful Sales

    Rennie Filler
    21 Sep 2010 | 2:15 pm
    I came across this website today: ChangingMinds.org. As an online marketer who’s ultimate job it is to develop and execute marketing initiatives that help drive revenue, I found the website quite valuable in helping me understand the aspects of how we can change what others think, what they believe, how they feel, and what they do. In a world where […]
  • Website Redesign & Content Creation

    Rennie Filler
    31 Aug 2010 | 11:58 am
    As I often mention, I’m the Online Marketing Manager at Binary Tree. We’re currently in the process of redesigning our website and we’rehoping to go live in the next 6-8 weeks (fingers crossed tightly). The project is very near and dear to the hearts of the entire company, including the Executive team, who are more […]
 
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    Sazbean

  • Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

    Guest Post
    9 Sep 2014 | 6:00 am
    Image Courtesy of Youssef Rahoui on Flickr.com Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. These customers expect to be given something…
  • How and Why to Get Started with Video Advertising

    Sazbean Team
    4 Sep 2014 | 6:00 am
    Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers. You do want more and better customers, right? Why has video advertising boomed? There was a time when magazines were widely read — cover to cover. That is NOT the norm today. Sales of magazines have plummeted in recent years, notes a study by the Pew Research…
  • Harley Davidson: A Case Study in Smart and Savvy Marketing

    Sazbean Team
    2 Sep 2014 | 5:00 am
    Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Although Harley-Davidsons are, at their core, motorcycles that allow people to get from point A to point B, they are definitely more than a form of two-wheeled transportation. Thanks to some very clever and brilliant marketing techniques, Harley-Davidson has risen above being a regular motorcycle manufacturer and has transformed itself into a beloved and familiar company. The following marketing techniques may help explain why Harley-Davidson is…
  • Data Visualization: the Way of the Future, or Just a Trend?

    Guest Post
    20 Aug 2014 | 6:00 am
    With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedbackto determine what products customers want, and better understanding customers’ opinions on current products and services. Data visualizations are especially…
  • 4 Ways Your Marketing Fails

    Sarah Worsham
    14 Aug 2014 | 6:00 am
    Trier (Photo credit: sazbean) Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Unfortunately, a lot of marketing out there fails at even that… 1. Customers Can’t Tell What You Do Sometimes people think they need to use big phrases and keywords in their marketing and they forget to speak to who is important: people. If someone visits your website, or walks past…
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    SociableBlog

  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
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    Lone Wolf Media

  • Ways to Discover Copper Gutter Info Online

    admin
    12 Sep 2014 | 5:47 am
    So, you actually like the appearance that a brand-new copper gutter will offer your house? That’s wonderful, however do you understand the best ways to set up gutter? If you do not, it’s... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Should You Purchase Your own Rain gutter Device?

    admin
    2 Sep 2014 | 8:58 pm
    The hardest part of being a structure specialist is finding out ways to grow your company. Doing the work is just part of the task. You could discover yourself investing simply as much time... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The best ways to Employ Roof covering Solutions

    admin
    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Kikolani

  • 7 Awesome eCommerce Platforms For Small Businesses

    Kristi Hines
    15 Sep 2014 | 9:30 am
    The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything? Most successful businesses today sell…
  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
  • How to Choose (and Use) the Best Tools for Your Business

    Kristi Hines
    5 Jun 2014 | 6:00 am
    I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always…
  • Creating Online Courses with Kunerango

    Kristi Hines
    23 May 2014 | 6:00 am
    Are you ready to start teaching online courses, but not ready to setup a membership site on your own website or share 50% of your profits to another company? If so, then Kunerango is the platform for you. Kunerango – the Shopify of online courses – allows you to create your own online school for free with no contracts, and only charges you 10% when you make a sale on your course. No hidden fees, credit card required, or startup / hosting costs. Best of all, setting up your own online school is as simple as following these steps. Step 1: Sign up for Kunerango While you can change…
  • 5 Reasons I Still Use CommentLuv

    Kristi Hines
    24 Mar 2014 | 6:00 am
    One of the questions I’m often asked about this blog is why I still use the base WordPress comment system as opposed to Disqus, Livefyre, Facebook, or Google+. My answer is always CommentLuv. People have their issues with the CommentLuv plugin. I will admit that yes, it does invite spammers who just want to drop a link, so if you don’t moderate your comments carefully, you’ll be giving out lots of bad links. And yes, it does mean that over time, you’ll end up with a lot of broken outgoing links because bloggers close down their blogs. Why I Still Use CommentLuv For me,…
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    Cendrine Marrouat Photography

  • Wooden shadow

    Cendrine Marrouat
    16 Sep 2014 | 9:14 am
    Original size: 3456 x 5184 pixels Buy the print at Fine Art America. Buy the mug at Zazzle. Buy more merchandise at RedBubble.
  • Beautiful roses

    Cendrine Marrouat
    15 Sep 2014 | 3:43 pm
    Original size: 5184 x 3456 pixels Buy the print at Fine Art America. Buy the mug at Zazzle. Buy more merchandise at RedBubble.
  • La Rochelle, France

    Cendrine Marrouat
    15 Sep 2014 | 9:35 am
    Original size: 5184 x 3456 pixels Buy the print at Fine Art America. Buy the mug and mousepad at Zazzle. Buy more merchandise at RedBubble.
  • La Garonnette, Toulouse

    Cendrine Marrouat
    14 Sep 2014 | 10:25 pm
    Original size: 3648 × 2736 pixels Buy the print at Fine Art America. Buy the iPad case at Zazzle. Buy more merchandise at RedBubble.
  • Burano Island, Italy

    Cendrine Marrouat
    14 Sep 2014 | 10:08 pm
    Original size: 4898 × 3265 pixels Buy the digital file at DeviantArt. Buy the print at Fine Art America. Buy the mug at Zazzle. Buy more merchandise at RedBubble.
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    Financial Social Media

  • The Glossary of Web Marketing Terms for Financial Advisors

    Advisor Websites
    16 Sep 2014 | 9:04 am
    The vocabulary of any financial web marketer can take a little time to catch onto. Digital marketing lingo dominates forums, social networks, and blogs from around the web, so it’s important that advisors have a grasp on the basics. We have compiled a list of some of the most popular web marketing terminology to keep you up-to-date. A/B SPLIT TEST This term is used to when you test two different variables and compare the results. For instance, if you want to see which blog posts performs better, conduct an A/B Split Test. This is important when you want to see what content is working the…
  • 15-Point Blog Optimization Checklist for Maximum Impact

    Amy McIlwain
    11 Sep 2014 | 11:01 am
      Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. Success isn’t going to happen overnight. So how do you know if you are on the right track? Is there anything else you can be doing to help boost your blog views? We have created a checklist to help you optimize your blog content, make sure you have your blogging platform setup correctly and offer new ideas to get more people seeing your blog articles.   Optimize For Your Audience Who are you trying to reach with your blog? What do they want to hear from…
  • Numbers Don’t Lie

    Maribeth Kuzmeski
    9 Sep 2014 | 10:23 am
      Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable. What numbers am I talking about? Results-based numbers including the following: 1. Future Sales: A number, presented monthly, of new prospects, hot prospects, potential sales, future clients in your pipeline, number of new clients, and sources. These can help us by measuring ourselves through looking back and looking forward, determining trends, and making decisions…
  • How to Create Your Ideal Twitter Timeline

    Jozie LaViolette
    4 Sep 2014 | 1:36 pm
      In today’s blog we’ll be going over a few simple steps to ensure you have a Twitter timeline worth following. We’ve all been there; you’re scrolling, scrolling, scrolling and nothing seems to jumping out as important or worth reading. Twitter isn’t just a place to see posts about what your friends had for dinner and what the latest TV show drama is; if you’re following the right people, it’s an incredibly dynamic place to learn and grow in your industry. So, let’s take a few minutes to go over some painless enhancements you can make to…
  • Nurturing the Sales Funnel Using Social Media [INFOGRAPHIC]

    Guest
    2 Sep 2014 | 11:46 am
    The dawn of the social media age has seen generations discover, adopt, and pass on the habit of social media usage to younger generations, resulting in even the youngest members of society using one or more sites on at least a semi-regular basis. Of course, social media has been around for more than a little more than a decade now, with the steady amount of time taken to adopt to the process of posting, liking, and tweeting is far more than a flash in the pan that industry experts once considered. It’s taken time–and more than just a few attempts–but it’s becoming more and…
 
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    Digital Royalty

  • How are consumers ‘feline’ about your brand?

    Chase Bauman
    15 Sep 2014 | 9:30 am
    What do you get when you mix two parts cat gifs, and one part fan fiction? Well, Tumblr, naturally. But this platform is now offering more than just laughable gifs and high-resolution photos of nebulas. The Internet is constantly bombarded with photos—brand logos included. Just today, right meow, there are 114+ million posts uploaded to Tumblr alone. Current analytical tools are also limited. Online marketers are litter-ally ‘missing the picture’ sometimes from all of these postings, sharing valuable insights on brands. However, on August 18th, Tumblr announced a new firehose contract…
  • Be fast – but not too fast.

    melissa
    11 Sep 2014 | 4:17 pm
    A Pound Sign. The Hashtag. It serves multiple purposes like increasing awareness for brand campaigns, topics, and hubs conversations together during major events. Hashtags are a powerful tool for both small and large companies to drive awareness and jump in and out of relevant conversations on a daily basis. But what happens when a brand takes the risk of jumping into a conversation that doesn’t quite make sense? They often bite off more than they can chew. DiGiorno’s Twitter voice is known for its quirky, informal tone and light-hearted content. They live-tweet television shows,…
  • American Red Cross- Blood Donor App

    Sara Farr
    9 Sep 2014 | 1:31 pm
    Post by: Sara Farr As a devoted blood donor, I’ve always heard from many people about the trials and tribulations of donating blood. Did I schedule an appointment? What time is my appointment? Sometimes it just gets too easy to mix up. But starting today, those are thoughts of yesterday! Scheduling an appointment just got much simpler with the new Blood Donor app  by American Red Cross. Getting Started: This app makes it simple to schedule an appointment–it’s the first option you see. It even reinforces the difference you’ll make with your donation; that one pint of…
  • Tips for Online Security.

    Chelsea Hartling
    5 Sep 2014 | 12:22 pm
    Dear social media/internet users around the world, If you’re paying attention, you’ve probably noticed over the past few months many cases of online hacking: the HeartBleed security threat, spammy messages your friend unknowingly tags you in on Facebook, or even the recent celebrity photos leaked online. You might be thinking “sucks for them!” but the truth is, it can actually happen to anyone. Internet hacking is pretty serious, and it’s important to know how to prevent it and what to do if, and when, it does happen. Quick little personal anecdote: my mother was hacked a couple…
  • Social Media vs. Public Relations

    Kathy Banez
    28 Aug 2014 | 4:06 pm
    Before I joined Digital Royalty, I used to work at a Public Relations agency, so I’ve experienced both the PR side and social media side of advertising. Don’t get me wrong, social media and PR can (and should) work hand-in-hand for a campaign to be successful, but they’re very different areas of expertise. We often hear confused questions from people who don’t understand the vast difference between PR and social, so allow me to debunk some of the most common misconceptions. 1. Content/Writing Style Social media is quick, short, and timely. You need to find ways…
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    Uncrunched

  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
  • Jason Kincaid’s New Book Is A Must-Read For Founders

    Michael Arrington
    9 Sep 2014 | 1:27 pm
    I had the pleasure of reviewing former TechCrunch writer Jason Kincaid’s new book The Burned-Out Blogger’s Guide To PR today for Techcrunch. It’s a must-have book for entrepreneurs, and laugh-out-loud funny. Read my review here, and buy the book here. Kindle only for now, but you can get a printed version in a couple of weeks.
  • Regarding Alexia’s Mind

    Michael Arrington
    9 Sep 2014 | 8:58 am
    Alexia Tsotsis, the editor of TechCrunch, interviewed Peter Thiel yesterday at TechCrunch Disrupt. Pando editor Paul Carr has this to say: Alexia is the editor of TechCrunch. And that means she’s a competitor to the sites that regularly call out sexism, subtle or overt, that pops up in our industry. So she goes without defense. Not only does she go without defense from her peers in the industry, it’s actually one of her peers calling her stupid. Which is fine, she’s very tough. But if you see her today, let her know how much you respect her. She won’t show it, but…
  • Apple Is Totally Screwed

    Michael Arrington
    2 Sep 2014 | 11:21 am
    Apple has a very large problem right now. I’m not talking about legal liability over the nude celebrity photos and videos being posted all over the internet right now (dubbed “The Fappening”), although I think that’s also an issue. Celebrities tend to have aggressive attorneys, and the damages here are extreme – some celebrities have had careers ended from leaked photos (while others have benefited) But a much larger crisis looms – everyone, and I mean everyone, now knows that everything private they’ve done with their iPhone, if they use iCloud, is…
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
  • From Data to Information to Insights: Changing Role of #CIO

    Harish Kotadia, Ph.D.
    27 May 2013 | 8:45 pm
    There was a time not too long ago (late 1970s to be precise) when companies use to have Electronic Data Processing department and EDP Managers to manage data processing function. EDP department evolved to become Management Information Systems department in early 1980s and MIS Manager ran the show when it came to ‘computerization’ initiatives as it used to be called back then. As technology evolved from mainframes to client-server computing and with the rise of personal computers (PCs) or desk-tops, adoption of information technology across organization picked up pace and IT was no…
  • Big Data in Retail Industry

    Harish Kotadia, Ph.D.
    25 Apr 2013 | 5:29 pm
    Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject: Source: Monetate Marketing Infographics Source: http://video.ft.com/v/2172704889001/Big-data-bring-attention-to-retail
 
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    BarnRaisers

  • 12 data driven measurements every marketer should know

    Rob Petersen
    14 Sep 2014 | 12:28 pm
          If you can’t measure it, you can’t mange it. - Peter Drucker 78% of CMOs believe marketing will undergo radical change over the next 5 years Close to half are preparing for digital to grow to 75% of marketing budgets 42% believe analytics will be a core competency of marketing (source: Accenture Interactive CMO Study) These statistics say there are big changes in marketing coming. But we live in budget cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can’t…
  • 11 studies prove the ROI of digital marketing

    Rob Petersen
    7 Sep 2014 | 7:33 pm
        New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics). What does this tell you about how companies make decisions? By habit? Or by effectiveness? Here are 11 studies that prove the ROI of digital marketing (with the links, brief summary and key findings of what…
  • 16 social media metrics for ALS Ice Bucket Challenge to watch

    Rob Petersen
    31 Aug 2014 | 5:00 am
    The ALS Association (ALSA) — which fights Lou Gehrig’s disease by funding research, supporting people with the condition and fostering government partnerships — this weekend has now collected over $100 million dollars from a viral social media campaign. Over the same period last year, they collected $2.6 million. A viral social media campaign is a buzzword that refers to a tremendous increase in brand awareness from word of mouth enabled by social networks and the internet. The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile…
  • 37 key strategy questions web analytics answers

    Rob Petersen
    24 Aug 2014 | 7:11 pm
        Web analytics is not just a tool for measuring web traffic.  Off-site web analytics refers to the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the internet as a whole. On-site web analytics measures a visitor’s behavior once on your website. This includes its drivers and conversions. Taken together, web anlaytics provides a complete picture of your audience and their attitudes and behaviors toward your brand. Web analytics is the most valuable, useful, cost-effective and timely…
  • 8 guidelines for great data visualization (with examples)

    Rob Petersen
    17 Aug 2014 | 5:28 am
        91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA) 40%-60% annual growth increase is occurring in the volume of data available every year; in media intensive sectors and financial services, the increase is 120% (source: Fathom) The facts indicate company leaders believe understanding data is a critical component to business growth. And more of it is coming at us in ever increasing rates.
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    Windmill Networking is Now Maximize Social Business

  • Three Major Challenges of Influence Marketing for Businesses

    Raymond Morin
    16 Sep 2014 | 5:45 am
    (Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. I’m just sharing it for your information.)  A study by Augure PR Communications & Marketing (France) Earlier this year, I was approached by the PR communications and digital marketing firm Augure, in France, to … Continue Reading Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has…
  • 5 Tips for Awesome Slideshare Content Inspiration

    Ann Smarty
    16 Sep 2014 | 3:45 am
    Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. I am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. Yes, … Continue Reading Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of…
  • The Content Marketing Mantra: “Create Once, Use Many”

    Justice Mitchell
    15 Sep 2014 | 5:45 am
    When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is … Continue Reading Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Justice brings two decades of experience in concepting, designing and deploying integrated…
  • Being of Service Matters More than Being Social for Media Relations

    Maggie Patterson
    11 Sep 2014 | 5:45 am
    Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. PR or executives that can consistently deliver value and are of service will always be at the top … Continue Reading Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. She has 15 years of hands-on experience in PR, working with some of…
  • Overcoming Pain Points in Blogger Outreach

    Kristen Matthews
    10 Sep 2014 | 5:45 am
    Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. … Continue Reading Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. Kristen is the marketing and community manager for GroupHigh in Boulder, Colorado. A constant thirst for creativity has…
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    Social Media Simplify

  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School of…
  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
  • 5 Killer Social Media Infographics: Summer Collection

    Syed M Raza
    10 Jun 2014 | 1:52 pm
    This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...1. Social Media in 2014 by Digital Insights:2. Flying with Twitter from @TwitterAdsUK:3. A minute on Facebook by Sumocoupon:4. 10 Hottest Social Media Marketing Trends from MP Digital Marketing, Philippines5. Best Practices for Killer Facebook Content from BrandNetworksThat's the 5 I had to add here.... If you…
  • 5 Ways Facebook Still Dominates the Social Media Landscape

    Syed M Raza
    21 Apr 2014 | 11:09 am
    Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:Social Login: According to a report from eMarketer 51% of social logins into various sites worldwide are through Facebook. And as per the data from LoginRadiusmore than 55% websites use Facebook login for the user…
  • 17 Steps to an Exploding Facebook Contest

    Syed M Raza
    17 Mar 2014 | 6:57 am
    How to have an exploding Facebook contest?In the age of social advocacy, contests are the best ways to gather such social advocates conveniently. Facebook contests have always been an eye-candy for not only the social media marketers, but also the seasonal online marketers who utilize FB.Now, here're the 17 steps in infographics that you need to have an exploding Facebook contest irrespective of the products/services you would be using it for:
 
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    Heidi Cohen

  • 3 Post-Sale Content Marketing Strategies You Need

    Heidi Cohen
    15 Sep 2014 | 3:00 am
    The 1 Element Missing At Content Marketing World Content Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing. Why? The reason is simple. Taking their cues from their chief executives and sales team content marketers think their work is done once the sale is closed. However the initial sale is only the beginning of the customer relationship. Check this McKinsey & Company chart showing the customer journey. That bottom loop is where this content matters!  For most…
  • 10 Content Marketing World 2014 Lessons

    Heidi Cohen
    12 Sep 2014 | 3:00 am
    How To Create Content Marketing That Will Improve Your Business I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow. When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: To meet my peers. While social media has done an amazing job of expanding your circle of colleagues you might not have met otherwise, nothing beats real life connections. This is particularly true if you’re a solopreneur or virtual employee. Content Marketing World is worth the price of admission just for the ability…
  • 3 Secrets To Massive Content Curation Distribution

    Heidi Cohen
    10 Sep 2014 | 3:00 am
    12 Actionable Content Curation Distribution Tactics Your content curation distribution is more critical than your original content distribution. This is attributable to the fact that curated content requires adding your voice to existing content, whether it’s yours or other people’s content, to make it into something fresh and new. As a result, your content curation distribution also needs you to supply extra context and meaning based on where it’s placed. 3 secrets to massive content curation distribution By its nature, content curation enables marketers to broaden their reach and…
  • The Ultimate Content Curation Glossary

    Heidi Cohen
    8 Sep 2014 | 3:00 am
    100 Content Curation Terms Words matter when it comes to content marketing, especially for content curation. Therefore a comprehensive content curation glossary is critical to learn the words of the trade. 100 Content curation terms To help you get your content curation on track to succeed, here’s the ultimate content curation glossary (consisting of 100 content curation related terms.) Aggregate is the collection information on a specific topic and groups them by category. There is no additional commentary or related information added. Aggregation is an initial step towards content…
  • 5 Small Business Branding Tactics You Can Use

    Heidi Cohen
    5 Sep 2014 | 3:00 am
    Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness. While a big budget may be nice, branding is more than an advertising campaign or a logo. Small business branding goes beyond a logo or trademark or colors. It’s bigger than that. It encompasses your business and its reputation. Small business branding tactics are…
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    The Future Buzz

  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
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    My Community Manager

  • #CMGRHangout presents: Managing Community Relationships (Storify)

    Sarah Mordis
    12 Sep 2014 | 2:53 pm
    If you work in community you know it’s all about building and maintaining relationships, but what exactly does that mean? [View the story "#CMGRHangout presents: Managing Community Relationships" on Storify] The post #CMGRHangout presents: Managing Community Relationships (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Managing Community Relationships (Preview)

    Sherrie Rohde
    11 Sep 2014 | 7:00 pm
    If you work in community you know it’s all about building and maintaining relationships, but what exactly does that mean? What all does maintaining a relationships entail? How frequently do you stay in touch with community members? What do you use to remind you to catch up with a community member? Join us on this week’s #CMGRHangout panel Friday, September 12th at 2pm EST to discuss tips and tricks for maintaining relationships with your community. Jonathan Brewer and Sherrie Rohde will be hosting the Hangout with Jon Ferrara, David Hurley and Tim McDonald as…
  • Social Media for a Cause

    Nicole V. Rohr
    7 Sep 2014 | 9:15 am
    Recently on #CMGRHangout, we discussed social media for causes, whether that’s for a nonprofit organization or a for-profit company. Our guests on the Hangout were  Tim McDonald for No Kid Hungry/Share Our Strength, Molly Cantrell-Kraig for Women With Drive Foundation, Elijah van der Giessen for NetSquared, Bethany Joy Clark for TOMS, and Amanda Britt for Panzanzee. A common question that people working for causes ask is “What do I do on social media to raise more money?” But in order to get to that point, you have to go all the way back to your roots. Van der Giessen…
  • Playing the parent in your community

    Jason Schemmel
    6 Sep 2014 | 9:21 am
    Recently Rebecca Braglio; David DeWald; Kyle Geib; Jess Hanebury; David Hurley; Laura Occhipinti; and Marck Thornton all shared their experiences on the #CMGRHangout chat regarding developing thick skin as a community manager. Here’s my take on it: For those of you who have siblings, you know this scenario all too well: you have an opinion on “X,” your older/younger sibling has their own opinion on “X” which vastly differs from your own. You then find yourself a heated argument over who is right and why. In come your parent(s) to break up the fight,…
  • #CMGRHangout presents: How do community managers demonstrate our value? (Storify)

    Sarah Mordis
    5 Sep 2014 | 1:15 pm
    How do you measure your value? How do you demonstrate the importance of what you do to the rest of your organization? We all know this topic resurfaces often, but at the end of the day it’s important to know, and show, that you’re making an impact on your company’s goals. [View the story "#CMGRHangout presents: How do community managers demonstrate our value?" on Storify] The post #CMGRHangout presents: How do community managers demonstrate our value? (Storify) appeared first on My Community Manager.
 
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    Shoutlet Blog

  • Webinar Recap: Proving Social’s Value Doesn’t Have to Be So Hard

    Kira Sparks
    16 Sep 2014 | 10:05 am
    “Let’s address the elephant in the room,” said Forrester VP & Principal Analyst Nate Elliott, as he kicked off last week’s Shoutlet webinar. “Social has a lot of promise. But a lot of marketers... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • How a National Media Company Increased Social Referral Web Traffic 8X

    Melissa Johnson
    11 Sep 2014 | 9:54 am
    If you own 53 TV stations across the country, a good portion of your revenue stream includes digital ads from the local TV websites. A good news day, weather event, or breaking news can mean the... Intrigued? Click the headline to read more of this post on the Shoutlet blog.