Social Media

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  • 5 Sources of Ideas for My Blog Posts

    @ProBlogger
    Darren Rowse
    25 Nov 2014 | 7:16 am
    On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blog posts?” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Discuss: I’m also keen to hear your experience on the question because I’m very aware that my approach is just one of many ways to go about generating blog post ideas. 1. Questions from Readers Perhaps the #1 place I get inspiration for blog posts is the inspiration for this one – a question from a reader. As I look back at the most popular posts here on…
  • 26 Tips to Strengthen Your Social Media Marketing

    Social Media Examiner
    Debbie Hemley
    25 Nov 2014 | 3:00 am
    Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media [...]This post 26 Tips to Strengthen Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How Social Media is Shifting From Marketing to Targeted Digital Advertising

    Soshable
    Louie Baur
    18 Nov 2014 | 11:59 am
    The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional. For businesses, it really comes down to two options: pay to…
  • This Week On The TC Gadgets Podcast: BlackFriday!

    TechCrunch
    John Biggs
    27 Nov 2014 | 8:38 pm
    We’re bringing this podcast to you a little early so you can arm yourself before going into Black Friday! Join Greg Kumparak, Matt Burns, and Darrell Etherington as we skewer Zelda and talk about the best laptops for your money! We invite you to enjoy our weekly podcasts every Friday at 3 p.m. Eastern and noon Pacific. And feel free to check out the TechCrunch Gadgets Flipboard… Read More
  • Everything I’ve learned about running Google+ communities, I learned waiting tables.

    Martin Shervington
    Martin Shervington
    25 Oct 2014 | 11:28 am
    Since their launch at the start of December 2012, I have focused much of my time and attention on running Google+ communities. What I have been reflecting on lately is the process of ‘serving’ people and where this skill comes from. As such, I thought I would connect it to a time when I lived... Continue Reading >> The post Everything I’ve learned about running Google+ communities, I learned waiting tables. appeared first on Martin Shervington.
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    Social Media Examiner

  • Instagram Growth: How to Build a Community on Instagram

    Michael Stelzner
    28 Nov 2014 | 3:00 am
    Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]This post Instagram Growth: How to Build a Community on Instagram first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Design Social Media Images for Brand Recognition

    Anna Guerrero
    27 Nov 2014 | 3:00 am
    Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand [...]This post How to Design Social Media Images for Brand Recognition first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Ad Campaign Changes: What Marketers Need to Know

    Andrea Vahl
    26 Nov 2014 | 3:00 am
    Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. Campaign Structure Changes The biggest change [...]This post Facebook Ad Campaign Changes: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 26 Tips to Strengthen Your Social Media Marketing

    Debbie Hemley
    25 Nov 2014 | 3:00 am
    Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media [...]This post 26 Tips to Strengthen Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 3 Ways to Turn Email Subscribers Into Social Fans

    Joy Ugi
    25 Nov 2014 | 2:00 am
    Do you want more followers for your company’s social sites? Have you tried building your social following through your email list? Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too? In this article I’ll share three things you can [...]This post 3 Ways to Turn Email Subscribers Into Social Fans first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Gimmie Raises $700,000 For A New Messaging-Based Lead Conversion Service

    Jon Russell
    28 Nov 2014 | 4:18 am
     Gimmie, the mobile rewards startup that relocated to Singapore from the U.S. two years ago, has raised $700,000 in new funding and launched a new service aimed at turning first-time website visitors into customers using real-time messaging. Read More
  • Yandex Gives Its Browser A Minimalist Makeover

    Natasha Lomas
    28 Nov 2014 | 2:44 am
     Russian tech giant Yandex has launched a refreshed version of its Chromium-based browser that’s been designed to make the browser itself feel less visible to web users. Read More
  • Restaurant Guide Zomato Launches Mobile Ads And Prepares To Move Into Payments

    Jon Russell
    28 Nov 2014 | 12:13 am
     Global restaurant discovery service Zomato pulled in $60 million in fresh funding just ten days ago, and now it’s time to ramp up its monetization efforts after the India-headquartered company introduced advertising within its mobile apps. Read More
  • From The Farm To The Head Of Web Summit’s Table

    Ping Wong
    27 Nov 2014 | 9:00 pm
     Earlier this month I was at Dublin’s Web Summit, one of the largest global technology conferences in the world. That’s a remarkable feat, considering only four years ago the same event drew only 400 participants – while this year I joined more than 22,000 attendees for what is the fastest growing tech conference in history. Read More
  • This Week On The TC Gadgets Podcast: BlackFriday!

    John Biggs
    27 Nov 2014 | 8:38 pm
    We’re bringing this podcast to you a little early so you can arm yourself before going into Black Friday! Join Greg Kumparak, Matt Burns, and Darrell Etherington as we skewer Zelda and talk about the best laptops for your money! We invite you to enjoy our weekly podcasts every Friday at 3 p.m. Eastern and noon Pacific. And feel free to check out the TechCrunch Gadgets Flipboard… Read More
 
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    Mashable

  • The life of a Latino startup founder in Silicon Valley

    National Journal
    28 Nov 2014 | 4:15 am
    Alex Murillo leans forward in his seat, sipping coffee from a shot glass and waving his hands as he talks. He points to the screen of his MacBook Pro, explaining the genius behind Audive, the mobile application he is developing that allows users to record cover songs and mix tracks with music enthusiasts around the world. "This is the secret sauce," says Murillo, hitting a key on his computer that fills the air with the sound of a man singing in Italian. "You can bring in vocals from a guy in Italy or you can bring in the flamenco guitar from Spain." Murillo has made this pitch about three…
  • Shooter targeting multiple buildings in downtown Austin is shot by police

    Blathnaid Healy
    28 Nov 2014 | 3:25 am
    A shooter who was targeting multiple buildings in downtown Austin, including the Police Department, has been shot dead by police early Friday morning. An officer saw the suspect and fired, Chief of Staff Raul Munguia told a press briefing There was an active shooter targeting multiple downtown blogs, including APD Headquarters. This resulted in an Ofc. Involved Shooting. — Austin Police Dept (@Austin_Police) November 28, 2014 Munguia Said that police saw an improvised explosive device in the car next to the suspect Chief of Staff Raul Munguia: Subject was wearing a vest. Officers backed…
  • 10 most clichéd hashtags you're still overusing

    Jillian Kumagai
    28 Nov 2014 | 3:04 am
    #justsayin. #truestory. #nature. When a hashtag usage becomes synonymous with social media, you know it's a problem. And while there may be a grain of truth to every cliché — we've all had #justsayin moments — there comes a time when we've just used them way too much See also: 20 Things Your Most Annoying Friends Do on Facebook As such, this is an appeal to find a new hashtag to overuse. We dare you to read these 10 cliches without shaking your head at least once. Have something to add to this story? Share it in the comments. Read more...More about Twitter, Social Media,…
  • Protestors at several Ferguson stores call for Black Friday boycott

    Blathnaid Healy
    28 Nov 2014 | 2:27 am
    Protesters went to Walmart and Target stores in Ferguson, and surrounding areas in Missouri, late Thursday calling for a boycott against Black Friday. See also: Michael Brown's family leaves empty seat at dinner table for Thanksgiving The group, which was protesting a grand jury's verdict not to indict the officer who fatally shot Michael Brown, managed to get into some stores, but police guarded the entrances to others. This video show's protestors outside a Walmart shouting the refrain "shut it down." Protesters also sang “Back away from the Walmart, back away." Elsewhere, protestors…
  • Google slashes price of LG G Watch to $99 for Black Friday

    Stan Schroeder
    28 Nov 2014 | 1:41 am
    Looking to buy a smartwatch? Google has two Black Friday/Cyber Monday offers which sweeten the deal considerably, especially if you don't mind getting a slightly older device The first one is very straightforward: Google slashed $130 of the price of LG G Watch, bringing it to $99. Though that device, originally unveiled in March, is showing signs of aging (LG launched a new smartwatch, the LG G Watch R, in September), it's still a nice entry into the fast-growing smartwatch world See also: LG G Watch R: Sharp looks, dull performance Those looking to buy a different smartwatch, a Nest…
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    Charlene Li

  • How Good Is Your Social Business Governance?

    Charlene Li
    14 Nov 2014 | 6:19 pm
    In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in […] The post How Good Is Your Social Business Governance? appeared first on Charlene Li.
  • Lessons from the Fall of the Berlin Wall

    Charlene Li
    11 Nov 2014 | 11:24 pm
    25 years ago, I was living in Amsterdam watching the events unfold in Berlin, as the Wall Fell. I saw history in the making on the TV and wanted to be there to witness it. I bought a ticket and took the night train to Berlin, arriving early Saturday morning. I found a youth hostel, […] The post Lessons from the Fall of the Berlin Wall appeared first on Charlene Li.
  • Fun Foray: Electric Vehicle Test Drive

    Charlene Li
    16 Oct 2014 | 11:03 am
    Occasionally, I’ll depart from my usual writing about business and technology and post about something more personal, which I call a Fun Foray.  I recently had the opportunity to test drive an electric vehicle (EV) over the weekend — a Chevy Spark — thanks to the Experience Electric #TheBetterRide program. Background: I’m an ardent hybrid owner […] The post Fun Foray: Electric Vehicle Test Drive appeared first on Charlene Li.
  • My TED Talk: Leading in the Digital Era

    Charlene Li
    13 Oct 2014 | 10:59 am
    I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title of my talk was “Giving Up Control: Leading in the Digital Era”. One key data point from Gallup […] The post My TED Talk: Leading in the Digital Era appeared first on Charlene Li.
  • Blogging as a State of Mind: Reflections on 10 Years of Blogging

    Charlene Li
    24 Sep 2014 | 11:01 pm
    Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind”. I still vividly remember the moment — my palms were sweating as I pressed the “Publish” button on my Typepad blog for the first time. I was excited, but nervous about what was going to happen. What would […] The post Blogging as a State of Mind: Reflections on 10 Years of Blogging appeared first on Charlene Li.
 
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    Sensei Marketing

  • Three: The Right Number of Product Claims to Sway Consumer Behavior

    Sam Fiorella
    19 Nov 2014 | 8:34 am
    Since Danny Brown and I published Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing,  the practice of influence marketing has continued to expand beyond simple social scoring. In fact, social ranking/scoring is all but dead (save for the popular “top XX marketer” link-bait blog posts that continue to add noise to the digital airwaves). We’re happy that the practice, which is moving more towards a science than a social experiment, has started to produce meaningful metrics and results. Aside from the new software companies entering the…
  • When does good management become a hostage to political correctness?

    Don Whitbeck
    11 Nov 2014 | 6:59 am
    This is the first in an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  As marketers, we are frequently called upon to manage people and situations which, if managed poorly, could reflect badly on our brand. Trouble is, the definition of “well” and “poorly” keeps shifting under our feet. Consider this case: A small team in a mid-size marketing department was under budget and time pressure. Accordingly the department had expanded individual roles, giving more autonomy and authority to team members and helping them to do more with…
  • The Friday Trifecta: GoPro, Vytautas Water, and Vizio’s HD TVs

    Sam Fiorella
    7 Nov 2014 | 6:26 am
    This is an ongoing series of articles highlighting three marketing case studies that have captured the attention of the Sensei Marketing team, and should capture yours as well. Go Pro Shares User Content As rumors abound that Apple will introduce social marketing next year, Sensei became interested in how other hardware firms were successfully using user-generated content to market their products. GoPro, the mounted camera that has become as much a part of our popular culture as a must-have utility for socially engaged adventurers, does it right. GoPro captures the best videos created on its…
  • Customer Acquisition Lessons From the Auto Industry

    Sam Fiorella
    5 Nov 2014 | 8:01 am
    According to a recent study conducted by the Interactive Advertising Bureau (IAB), 96 percent of consumers research online before making a large purchase, especially when considering a new car.  And the auto industry has taken notice, embracing digital and social platforms better than most of their colleagues in other industries. However, there’s nothing new in reporting the fact that auto manufacturers have been leading the way in innovative digital and social marketing efforts. Those following the industry are familiar with Ford Motor Company’s success in diverting traditional…
  • Five Content Strategies for Advocate Marketing

    Sam Fiorella
    2 Nov 2014 | 1:05 pm
      Marketers have long accepted the fact that successful content is that which is helpful to the business’s audience and not overt brand advertising. We know that if the content we produce is to be consumed and shared, it must entertain and inform our audience, instead of simply selling to them. As more and more businesses produce such useful content, however, making your content more relevant has become a new challenge. Drew Bernard, the founder of Facebook app development firm Action Sprout, recently shared his “lessons learned” on content creation and how to make it more…
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    Martin Shervington

  • Social Media Marketing World 2015

    Martin Shervington
    6 Nov 2014 | 5:33 am
    Want to see many of the top social media marketing speakers from around the world? Well, this is the place to be in 2015. And I am there too! The post Social Media Marketing World 2015 appeared first on Martin Shervington.
  • Everything I’ve learned about running Google+ communities, I learned waiting tables.

    Martin Shervington
    25 Oct 2014 | 11:28 am
    Since their launch at the start of December 2012, I have focused much of my time and attention on running Google+ communities. What I have been reflecting on lately is the process of ‘serving’ people and where this skill comes from. As such, I thought I would connect it to a time when I lived... Continue Reading >> The post Everything I’ve learned about running Google+ communities, I learned waiting tables. appeared first on Martin Shervington.
  • Jimmy Fallon’s Birthday

    Martin Shervington
    19 Sep 2014 | 4:23 am
    Myself and the ever brilliant Amy Harrison, decided to team up and create a somewhat amusing birthday campaign for the Google+ community. Yep, few people have the super powers to get me wearing a pink wig but Amy knows funny when she sees it.So, the first thing we’ve done is put out this video teaser... Continue Reading >> The post Jimmy Fallon’s Birthday appeared first on Martin Shervington.
  • The power of ‘words and images’ we use on Google+

    Martin Shervington
    12 Sep 2014 | 12:28 am
    This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is, what emotional response do you want to create? Do you consider this... Continue Reading >> The post The power of ‘words and images’ we use on Google+ appeared first on Martin Shervington.
  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these... Continue Reading >> The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
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    Social Media Explorer

  • Yes, Misery Loves Your Company

    Matt Hollowell
    28 Nov 2014 | 3:00 am
    Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team is always flirting with misery. None of us are immune, and we all know the feeling when stuff hits the fan. Moments of misery in business are as old as business itself, but the outlet for those feelings has drastically changed, and that is where the newish danger of misery lives: publicizing it. Our knee-jerk relationship with social media means…
  • How To Separate Strategies from Tactics

    Jason Falls
    24 Nov 2014 | 3:30 am
    I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I had a notion of what strategies were, it was more of a, “just make sure you tie it all together somehow,” checks and balances, rather than actually thinking strategically. When I took the job of Assistant Athletic Director for Communications at Birmingham-Southern College, however, I had the idea that we should start with something bigger than a bunch of ideas. Research and reading reinforced that and my work as a PR guy in college athletics started…
  • How To Make Your Facebook News Feed More Relevant

    Jason Falls
    17 Nov 2014 | 6:47 am
    About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list. Now, this is quite hypocritical of me in many ways. I’ve always been rather open with my social connections, even on Facebook. I mean, I have more than one friend on Facebook named…
  • Searching for social ROI?

    Matt Hollowell
    12 Nov 2014 | 3:00 am
    I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep…
  • 3 Tools to Discover How Much Authority An Influencer Really Has

    Marcus Ho
    11 Nov 2014 | 3:00 am
    In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts. Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet. When you…
 
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    Social Media Era Of Poking

  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
  • The Importance of Consumer Insights in Today’s Marketing Strategies

    Jure KLEPIC
    10 Nov 2014 | 5:46 am
    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. This is one area in…
  • Companies Invest More in Social Media Marketing in 2014

    megantotka
    4 Nov 2014 | 5:39 am
    Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their…
  • How To Gain Consumer Insights That Boost Your Marketing Results

    Jure KLEPIC
    29 Oct 2014 | 7:57 am
    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Changing the mind-set of senior level executives. Going above and beyond to capture insights. Showing a genuine interest in what consumers have to say. Today’s consumers may like something for years, and…
  • Do you really know your Customers?

    Jure KLEPIC
    27 Oct 2014 | 8:11 am
    What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation is important, but if your business is concerned with sales, consumer motivation is perhaps even more crucial. Understanding what consumers want and responding to their desires is a near certain path to increased sales. If understanding humans is the goal,…
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    @ProBlogger

  • How to Calculate the Value of Your Blog

    Guest Blogger
    27 Nov 2014 | 8:01 am
    This is a guest contribution from Tom Fanelli. For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or is not) benefiting their bottom line. Understanding your blog’s value can help you determine if you want to invest more on its development, adjust your blogging strategy to make it more effective, or simply cut back on your investment entirely. Sound good? Here’s a guide on how to figure out your blog’s value. Track the cost of content…
  • Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

    Guest Blogger
    26 Nov 2014 | 7:56 am
    Image via Flickr user Peyri Herrera This is a guest contribution from Veronica Taylor. Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren’t working, they need to be tested and updated. Most people think of marketing automation as efficient yet impersonal. When used correctly, however, most automated marketing solutions now provide the possibility for highly targeted messages based on each customer’s personal interests, preferences…
  • 5 Sources of Ideas for My Blog Posts

    Darren Rowse
    25 Nov 2014 | 7:16 am
    On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blog posts?” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Discuss: I’m also keen to hear your experience on the question because I’m very aware that my approach is just one of many ways to go about generating blog post ideas. 1. Questions from Readers Perhaps the #1 place I get inspiration for blog posts is the inspiration for this one – a question from a reader. As I look back at the most popular posts here on…
  • How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better

    Guest Blogger
    24 Nov 2014 | 7:43 am
    This is a guest contribution from Karol K. You can read the first and second post in this mini series here and here.… “[...] then the evening came and she found herself sitting by the drawing board again, trying to [...]“ Um … wait a minute, is it “sitting by the drawing board” or “sitting at the drawing board”? Damn it, I never remember, and both sound okay to me! How do I check this?! … Oh, the struggles of every blogger attempting to edit their own work. There are thousands of expressions just like the one above, causing us problems on…
  • 5 Quick Questions with Robert Scoble: What Makes a Great Tech Blog?

    Stacey Roberts
    23 Nov 2014 | 7:08 am
    Robert Scoble is the brains behind the blog Scobleizer (which he’s just abandoned in favour of solely microblogging on Facebook), and a well-respected authority on social media, tech, and blogging. He has worked for Microsoft, and is currently with Rackspace. We were super-fortunate to grab a few minutes of his time to answer five questions about how to make your tech blog a success. What do you think are the essentials a tech blog should have in order to be successful? Define success! For some, it might be just getting an industry discussion going. Others might want to build a media…
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    Scott Monty

  • Don't Quit Facebook - What Forrester Got Wrong

    25 Nov 2014 | 7:48 am
    Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles, according to statisticians.Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook…
  • This Week in Digital - November 21, 2014

    21 Nov 2014 | 6:06 am
    An Uber-mega PR crisis that takes on a life of its own, the continued importance of mobile, global internet growth numbers, Facebook continues to cut down on spammy posts, clean up your Twitter history, Snapchat gets into payments, Amazon books some travel, Spotify inks a deal for ridesharing music and hints at a future of podcasts, when it's time to invest in measurement tools, how Google judges quality content, what's affecting global payments, the best business books for 2014 and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a…
  • This Week in Digital - November 14, 2014

    14 Nov 2014 | 3:45 am
    Landing a rocket on a comet, being single in China is expensive, picking sides on net neutrality, Facebook updates privacy policy for humans, Twitter announces native video, Yahoo buys a video ad platform, Instagram evolves, CMO tenure is growing, Uber is getting richer while attempting to prohibit Lyft from doing the same, podcasting is in vogue with a $1.5 million for a new podcast and a database of marketing podcasts, Amazon settles with Hachette and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series…
  • This Week in Digital - November 7, 2014

    7 Nov 2014 | 7:35 am
    It was an election week but #AlexFromTarget trended, a major digital marketing acquisition, teenagers have a more nuanced view of privacy than you might expect, Millennials are set to dominate the workforce, a look at listening habits, Zuckerberg comes clean on Messenger, BuzzFeed DIY quizzes, another week of the soap opera behind the scenes at Uber, the use of small data, deciding what to measure, the best branded content of October and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about…
  • This Week in Digital - October 31, 2014

    31 Oct 2014 | 8:36 am
    It was a social earnings bonanza this week, no Apple Pay for CVS and Rite Aid customers, a data breach for alternative payment system CurrenC, when real-time isn't really real, personnel changes at Twitter, a major overhaul for Flipboard, the disruptive and economic impact of the sharing economy, your analytics lesson of the week, taking brand publishers seriously, optimism and ignorance, getting others to listen to you and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events…
 
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    Social Fresh

  • The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

    Nick Cicero
    28 Nov 2014 | 4:30 am
    The recent growth of marketing podcasts is a symptom of our thirst for on demand content. Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content. Netflix, Spotify, Kindle, STEAM, the App Store – all of these have programmed today’s consumer to collect and consume their favorite content types without attachment to a desktop computer. With 80% of the world’s population owning a smartphone, and that number only continuing to rise, we’re seeing accessibility on a global level unlike ever…
  • Tip: Turn Your Company’s Email Into A Content Library

    Jason Keath
    20 Nov 2014 | 5:46 am
    This tip is one of dozens from a report we are releasing next week called the Content Marketing Template. It’s the comprehensive guide for building a content plan that delivers real business results. If you are reading this, you likely send tons of emails every day.  Your boss, your coworkers, your employees — they send a ton of email too. Those emails are your untapped resource of content.  Your sales and customer service teams are constantly emailing with customers. They are answering common customer questions and discussing product features. They also speak to unique uses…
  • How To Find Customers On Black Friday with Twitter Ads

    Nick Cicero
    19 Nov 2014 | 6:41 am
    Black Friday, one of the largest retail shopping days of the year, is just a week away. Customers will soon be waiting in line for hours for the best deals they can find. And you can bet they’ll be tweeting, Facebooking and Instagramming their frozen butts off. Already in 2014, stores such as Macy’s, Best Buy and Walmart have already announced plans to open their doors on Thanksgiving Day and the Prosper Spending Score pegs holiday spending as rising 8% in 2014. Social media traffic is a huge part of Black Friday for both brick and mortar stores and e-commerce alike. 84% of shoppers use…
  • Tip: The real benefit of “big data” and listening

    Jason Keath
    14 Nov 2014 | 5:42 am
    As marketers we hear a lot about listening, monitoring, and big data. Today’s tip is a preview of our webinar next week with Forrester and Synthesio on helping your social media focus more on the customer (click the link to register now). The amount of data available to businesses today, especially through social media, is mind blowing. For instance, did you know that half of the business data out there today was created in the last two years? Businesses are leveraging a tiny percentage of that information and data. And often leveraging it poorly. One of the biggest insights a business…
  • The Facebook Fangate is Dead, Your Technical Guide

    Andreas Teufel
    11 Nov 2014 | 7:20 am
    Well, it has finally happened. Facebook killed off fangates last week as of November 5, 2014. The general rule for these kind of changes on Facebook is that you get at least 90 days to update your apps, and this change was no different, originally announced in August earlier this year. According to Facebook, 90% of apps on the social network get updated in 80-140 days. Don’t confuse this with Graph/Core API changes, because those have a much longer support time – at least 2 years after the next version gets published. Some technical stuff Fangates on page tabs are implemented by…
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    OkDork.com

  • Essentialism: The Disciplined Pursuit of Less – Book Review

    Noah Kagan
    15 Nov 2014 | 1:26 pm
    I’ve been reading more this year and so far my favorite has been Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It’s so good I bought it for the team at AppSumo so they could all read it. I often talk about having one goal and prioritizing based that goal as a key to marketing. Essentialism is an in depth look at what happens when we put more energy into ONE thing instead of EVERYthing in life and work @GregoryMcKeown Your book is my favorite one this year. Love to promote it to 100k+ people via Okdork if you’re interested… — noah kagan (@noahkagan)…
  • Hooked: How to Build Habit-Forming Products – Book Review

    Noah Kagan
    4 Nov 2014 | 3:27 pm
    My friend Nir Eyal released a new, fantastic book about customer behavior and products that hook customers right away.  Nir is a fellow start-up founder who has been through it all–and he puts that experience into the book Hooked: How to Build Habit-Forming Products. I read the whole thing in a few days and found that it’s a perfect fit for the type of content I love: Hands-on, actionable advice that anyone can start implementing right away. If you’re looking for a new read that will shape how you look at marketing, products, design and behavior check out the book here and…
  • How to attract the best talent in the world

    Noah Kagan
    3 Nov 2014 | 8:52 am
    [I’m hiring at AppSumo (click here to apply). Our flagship SumoMe.com product is reaching 180,000,000+ people a month and we need help. Make it to the end of this article for details. If you refer a person we hire, you’ll get a first class ticket and all-expense day with me in Austin. We can go over any piece of your job, business or just bike around and eat tacos] It’s hard to hire great people. Millions of employers say that every time they need to hire someone new. Recruiting the best people to work with is just like dating: all the best ones are taken! The best employees are already…
  • What I learned about email marketing after losing $135,000 a day

    Noah Kagan
    7 Oct 2014 | 6:06 am
    6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer. Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players. Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more. Then one day Facebook banned us. Sayonara Gambit Within 24 hours, our daily revenue dropped from $150,000 to $15,000. Imagine losing an extra $135,000 every day! We…
  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
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    blog

  • Get on consumers’ nice list by following these 5 holiday trends

    Lisa Pearson
    24 Nov 2014 | 8:27 am
    Forget everything you think you know about holiday shoppers. The holiday season is well underway and we are already seeing changes to traditional holiday shopping behavior. A new blend of mobile technology and old school bargain hunting is giving consumers unparalleled power to find what they want, where they want at prices they deem fair. Brands and retailers must recognize that the landscape of consumer behavior is evolving. We are at a huge inflection point in society around the way consumers buy things and there is no more critical moment than now (during the holiday season) for brands to…
  • The trusting consumer

    Michael Berliner
    21 Nov 2014 | 9:23 am
    Unrivaled purchasing power on the horizon, much yet to be understood. Over a half of Millennials trust the opinions of strangers online over those of friends and family, the same group of people that will have more spending power than any other generation come 2017. Is it a surprise that brands and retailers of all sizes are holding planning meetings, conducting surveys, and investing large sums of money to try to understand this up-and-coming consumer? For some, engaging with user generated content online such as reviews or photos before making a purchase is just part of considering any…
  • Using Consumer Reviews to Win in Search

    Greg Rivera
    19 Nov 2014 | 9:08 am
    Search has changed the consumer journey forever. Search gave people the ability to instantly research a need, answer a question, or find a product. In the past, the brand that answered these questions had a competitive advantage over the brands that didn’t. Today, the competition for businesses to stand out on Google is so high, they must rely upon something more to stand out from the crowd. Busy consumers don’t have time to scroll through pages of results – they need a quick trust signal and then click. Reviews are that trust signal for search. Reviews have now changed the search…
  • Kicking the Habit: Banks are checking into marketing rehab

    Summer Daoud
    18 Nov 2014 | 9:58 am
    The first step to overcoming an addiction is admitting you have a problem. I just returned from BAI Retail Delivery (a retail banking technology conference) and was relieved to see the industry owning up to their traditional marketing addiction. Gary Vaynerchuk (@garyvee) was the keynote speaker on the first day and delivered what could only be described as an intervention. Rather than a room full of people telling a junkie to kick the habit, it was one hoodie-clad tech guru shaming an auditorium of suited-up bankers. The crowd received Vaynerchuk’s message loud and clear as he said banks…
  • Reviewing the DMV: Why all organizations benefit from customer feedback

    Rich Murr
    13 Nov 2014 | 9:51 am
    Remember what it was like to shop without the aid of ratings and reviews? Maybe you had a past experience that guided your next purchase. Or, if you were lucky enough, maybe you had a friend or family member that could offer a cautionary tale. Or, maybe you had neither, and found yourself face to face with a salesman whose knowledge about the product you wanted to purchase far exceeded your own. I still remember the sinking feeling I had when I purchased my first car, and the rearview mirror came off in my hand on the drive home. Had trustworthy ratings and reviews been available at the time,…
 
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    chrisbrogan.com

  • Become a Bigger You

    Chris Brogan
    24 Nov 2014 | 6:55 am
    On a recent trip to Las Vegas, I found myself observing many people who were dressed for their nights on the town as if they were starring in a movie or TV show about Vegas. They wore shiny faux-gold sunglasses at night (pretty sure they don’t do this at home). They left three or so buttons undone on their shirts (can you imagine that kind of look at your office?). They wore little black dresses and super high heels and they carried purses that glittered like warfare. As judgmental as I like to be, I am enamored with the idea because in all cases, people were allowing themselves to play, to…
  • Brown Fur Sweaters and Why I Wasted Over a Decade Mourning My Childhood’s Holiday Rituals

    Chris Brogan
    21 Nov 2014 | 6:48 am
    It’s the strangest thing: I’m sitting on a plane bound for Las Vegas where I’ll attend the premiere of a documentary that I participated in, and I am doing what I do mostly: observing people and their decisions. An older woman in the seat in front of me is on her iPad and using the in-flight wifi, a marvel of technology that allows us nearly unfettered access to the universe while at 30,000 feet! And here’s what she’s doing. She’s typed “brown fur sweater” into the search bar at NeimanMarcus.com . Continue ReadingThe post Brown Fur Sweaters and Why I Wasted Over a Decade…
  • Look Beyond the Sniper Rifle

    Chris Brogan
    11 Nov 2014 | 10:29 am
    I had the pleasure of interviewing Brandon Webb, CEO of Force 12 Media about many things: his writing, his web empire, his books, his view on ISIS, and a lot more. His background, such as it is, includes having run the US Navy SEAL sniper training program and training several of the world’s deadliest snipers. What ended up being interesting to me is that Brandon is often brought onto shows to comment as a US Navy SEAL, but they tend to underutilize his perspective, or ask general questions like, “Boy, it sure is hard to get through your training as a SEAL, isn’t it?”…
  • You Need a Better Network

    Chris Brogan
    6 Nov 2014 | 6:37 am
    I am fortunate to know people like Carey Lohrenz, the first female F14 combat pilot, who gave me the shirt in the picture above. She wrote a great book called Fearless Leadership, by the way, a Wall Street Journal bestseller about how to be a better personal leader and then how to lead others. She’s a top shelf kind of person to know, and I intend to connect with her as often as possible over the coming years. I added her to my Whatsapp account for that reason, too. I want to be able to connect with her when I need something, or when I have something to offer her. Continue ReadingThe…
  • Freakshow – A New Video Show Coming Soon

    Chris Brogan
    29 Oct 2014 | 12:50 pm
    I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you like my other projects, you’ll have a blast with this. Continue ReadingThe post Freakshow – A New Video Show Coming Soon appeared first on chrisbrogan.com.
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    Logic+Emotion

  • Five Things I Learned In Five Years

    David Armano
    16 Nov 2014 | 6:59 pm
    According to the US Department of labor—the average tenure at at job for 2014 is 4.6 years. In less than a month, I'll be celebrating five years at Edelman, so I thought it would be a good time to reflect in what can be learned in five years, not just on the job but in life as well. I'm a big believer that looking back can help you look forward, so here are are a few things I've learned over the past five years. Mentorship Comes In Many FormsThe traditional image of a mentor is someone who takes you under their wing, puts time aside for you, and imparts wisdom—often a more senior person…
  • Responsive Brand: Chevrolet's #Technologyandstuff

    David Armano
    31 Oct 2014 | 9:46 am
    The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s ability to respond quickly to concerns and complaints with 78% of consumers saying it’s important but only 17% feeling brands do this well. But we think a brand’s responsiveness goes beyond replying to people’s concerns and also extends into all forms of communication and engagement in a real time context.  Recently,…
  • Societal: The Third Dimension Of Modern Day Brand Building

    David Armano
    26 Oct 2014 | 7:39 pm
    I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in order to capture their attention. We're emotional beings by design and often times make decisions based on how we feel. Our emotions serve as clues that explain our behaviors. We buy clothes because we need them—but the styles and brands we choose have more to do with our psycology than the basic need we must fill. In the same breath we have…
  • Did Google Just Re-Invent E-mail With Inbox?

    David Armano
    24 Oct 2014 | 9:33 am
    While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with Google's recently released app simply called "Inbox" and after five minutes of use the only thing that kept popping up in my head was this: Is it possible that Google is making e-mail enjoyable again? That's a lofty goal because right now for many of us, e-mail has become a second and third full time job. We use it so much at work that we're often…
  • Three Things Consumers Want From Brands Today: Responsiveness, Involvement and Conviction

    David Armano
    22 Oct 2014 | 7:52 pm
    I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I focused on the macro theme of the report—that consumers indicated brands aren't living up to their side of the relationship when it comes to the value exchange that exists (or doesn't) with brands. The important context here is that we are talking about the relationship beyond the transactions (consumer buys product or services and "consumes"—rinse and repeat). We…
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    Spiral16

  • Patriots Fumble Twitter Campaign by Promoting Racist Slur

    Alan Rapp
    14 Nov 2014 | 9:49 am
    You know that old saying about about what happens when you “assume.” Well, the Patriots learned last night how it applies to social media. On the surface the team’s Twitter campaign to recognize their 1,000,000 followers by highlighting usernames on a Patriots jerseys seemed harmless enough. It’s Twitter, so what could possibly go wrong? Not taking into account the number of spam and troll accounts or the chance that an offensive Twitter handle could garner the kind of attention the team didn’t wish to receive, the Patriots took the human element completely out…
  • The Trending Costumes of Halloween 2014

    Alan Rapp
    31 Oct 2014 | 7:19 am
    Halloween is finally upon us. That special holiday where a child can dress up as nearly anything he or she wants and demand candy from friends and strangers alike, and adults are given a free pass to wear costumes which might get them locked up for indecent exposure or mental instability on any other day of the year, is tonight. But what to wear? This infographic from Sumo Coupons takes a look at the trending costumes in the United States state-by-state this year. What do we learn? Well from a quick glance staples like Pirates, Batman & Catwoman, and Star Wars costumes are still doing…
  • Hashtag Round-Up (Sports Edition): #FreeSimmons & #ThatsWhatCountryBreakfastDo

    Alan Rapp
    8 Oct 2014 | 12:09 pm
    Taking a look at look at a couple sports-related Twitter topics we see examples of how fans jumped on-board bandwagons to support both a suspended sports journalist and a Kansas City baseball player while poking some goodnatured fun at the situations in which they find themselves. For the first time in 29 years (since they won the World Series back in 1985) the Kansas City Royals are in the post-season. As a battered-down an beleaguered fanbase is enjoying the team’s recent success it also is savoring the small unexpected moments such as the team’s Designated Hitter Billy Butler…
  • Consumers Respond to Colorful Brands

    Alan Rapp
    1 Oct 2014 | 6:28 am
    Brand awareness and brand marketing are constant struggles in the digital world to retain and grow a customer base. We’ve discussed the use of color in branding before. This video infographic from Elizabeth Steele offers a few stats to underline the importance of color in a company’s logo, marketing materials, and its public message. The use of color increases brand recognition by 80% and brand comprehension by 73%. Just think about your favorite soft drink. It’s hard not to see Coca-Cola’s basic red and white logo when thinking about the product. The video also states…
  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
 
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • 5 Surefire Success Tips for the Modern Entrepreneur

    Damian Davila
    26 Nov 2014 | 12:46 pm
    Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others. Use the following tips to guide your efforts when launching a venture. 1. Make Your Mission Social Quite a few recent start-ups have proven that entrepreneurship and the…
  • Why Cloud Computing Makes So Much Sense for Small Businesses

    Damian Davila
    25 Nov 2014 | 7:42 pm
    Before the Internet, everything was legacy hardware and software. You turned your work on and off and it only came with you if you brought it. Most of the time, that wasn’t possible, being that it was confined on a heavy desktop computer. After the Internet, everything can stream, from music to video, to documents and accounting spreadsheets. Cloud computing is nearly a $20 billion industry today. It’s a game-changer. So, why does it make sense for small businesses? It’s packed with advantages. It works smarter, faster and is the smarter investment. The Cloud Advantage Non-cloud systems…
  • Making the Next Big Idea Fly

    Damian Davila
    21 Nov 2014 | 5:51 pm
    You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen. Get the Patent Don’t make the mistake of letting anyone steal your idea. Whether you have colleagues that are not on the up and up or great minds think alike, there is liable to be someone out there who…
  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
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    ManagingCommunities.com

  • Free Download: Community Manager Salary Survey 2014 by The Community Roundtable and Jive

    Patrick
    27 Nov 2014 | 1:07 pm
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How to Respond to Negative Reviews on TripAdvisor and Yelp

    Patrick
    20 Nov 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Private Messages: Not Flashy, But a Must Have for Community Managers and Staff

    Patrick
    13 Nov 2014 | 11:53 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Over-Communicate

    Patrick
    10 Nov 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Community is What Fills the Gap Between Sales and Service

    Patrick
    6 Nov 2014 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
 
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    Bokardo

  • Growing from 10 to 100 to 1000 users

    bokardo
    12 Nov 2014 | 6:52 am
    Lots of folks I talk to about building products want to know how to grow from a tiny initial user base (10 people) up through 100 to 1000. It certainly seems like each of these stages is different, but it’s not clear why. I recently thought a lot about this when interviewed by Jay Acunzo of Nextview Ventures. My take is that the reason why these are fundamentally different stages is because of the relationship you have with these people…in short it comes down to bias: “Initially when you start, you can talk to friends and get them excited about what you’re working on.
  • Great idea, poorly designed

    bokardo
    16 Sep 2014 | 5:57 am
    Rob Go of NextView Ventures makes a great point: saying “It’s been tried before” is a bad excuse to dismiss a product or startup. Rob says: “I’ve said those words before as well, both directly to entrepreneurs as well as in our internal conversations about companies. But I’m convinced that “it’s been tried before” is a terrible way to dismiss a startup idea. The reason is that this statement allows you to be way too intellectually lazy. It essentially says “… I’m just going to assume it won’t work because others before it failed.” Rob says that…
  • Three important points about listening to your customers

    bokardo
    10 Sep 2014 | 6:50 am
    Great list by Braden Kowitz on why you should listen to your customers: Several important points: 1) People love to say they talk to customers but rarely do. And some people talk to a couple customers, feel good about it, and assume their job is done. But the fact is that you have to go after feedback with a club. How do you know if you’re talking to your customers enough? Easy: You’re not surprised by what they say anymore. 2) Hiring a designer will not make you a design-first company. I’ve known lots of business owners who want to “get some design in here” by…
  • Tips for doing Lean Research

    bokardo
    3 Sep 2014 | 6:53 am
    A nice set of notes here: The Right Way to Do Lean Research, curated from a discussion panel of several folks who really know their stuff: Christina Wodtke, Laura Klein, Todd Zaki-Warfel, and Mike Long. Right questions: Ask the right questions and save a tremendous amount of time by knowing what you want to learn before doing research. Right people: Talk to the right people about your product: the people would actually pay for it. Right test: The research method you choose depends on what you want to learn and where you are in the product development process. Right place: You try to put…
  • How architecture can inform UI design

    bokardo
    2 Sep 2014 | 7:19 am
    It is said that all designers wished they were architects…or something like that. Over at the Percolate blog former architect Melissa Mandelbaum has written Applying Architecture to Product Design: Lesson 1 in which she points out the architectural principle of circulation is pretty much the same thing as navigation in UI design. Mandelbaum writes: “The circulation of buildings not only affects your perception of them, but also your usage and behavior within them. Continuing the apartment example, stairs would likely lead you to go home less frequently than you would if you had an…
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    Collective Thoughts| Collective Thoughts

  • Making Sense Of The OpenStack Ecosystem

    Brian Wallace
    25 Nov 2014 | 10:52 am
    OpenStack may be a difficult concept to grasp, but understanding the various companies and people who have contributed to it isn’t.  This infographic outlines some of the major players responsible for the development of this IaaS platform.
  • The Future Of Virtual Payments

    Brian Wallace
    20 Nov 2014 | 9:09 am
    Virtual currencies are popping up all over the place these days.  Check out this infographic for some of the newer ones.
  • 8 Reasons We Love To Hate Dave From Storage Wars

    Brian Wallace
    18 Nov 2014 | 11:35 am
    Dave Hester of Storage Wars is someone we love to hate.  Learn why from this infographic.
  • Which Country Drinks The Most Wine?

    Brian Wallace
    6 Nov 2014 | 1:00 pm
    You might be surprised to learn that no one holds a candle to The Vatican when it comes to wine consumption.  Check out this infographic for more.
  • How To Brew Your Own Beer

    Brian Wallace
    31 Oct 2014 | 8:20 am
    If you want to get started, November 1 is National Learn To Homebrew Day.  But any day is good to start a new hobby, so check out this infographic!
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    Brian Solis

  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something I’d love to help will to happen, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the…
  • The Gap Between Big Data and Big Insights: Turning data into engaging stories

    Brian Solis
    25 Nov 2014 | 7:56 am
    Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible monotone words. It’s not that big data isn’t important. Believe me, it’s the foundation for the…
  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

    Guest Author
    17 Nov 2014 | 7:02 am
    Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming music. Spotify is not alone in this and certainly not the worst player by far (some could point to Pandora for…
  • Digital Transformation is About Empathy First and Technology Second

    Brian Solis
    10 Nov 2014 | 1:47 pm
    Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. - Real Time - Social Media- Mobile - Sharing Economy - Peer-to-Peer Economy - Maker Economy - Internet of Things - Crowd Funding/Lending This wheel of disruption keeps turning and the Butterfly Effect it unleashes with each revolution…
 
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    Geek Girlfriends

  • How to Save Gas Money from the Geeks at GasBuddy

    Christina
    6 Nov 2014 | 6:51 pm
    I have recently become startlingly aware of the price of gas. Back in July, I pulled a Beverly Hillbillies maneuver and packed my two kids, husband, and sixty pounds of canine anxiety into a big SUV and moved from North Carolina to California. (You can read more about that adventure here.) GM loaned me a Buick Enclave for that journey as part of its Buick Bucket List campaign. That car has lots of technology, including charging ports, video monitors, hot and cold seat warmers, and a slick nav system. It had enough room so the dog could take the third row and each teen had a video monitor.
  • Men, Explained. (Women too.)

    Christina
    20 Oct 2014 | 4:50 pm
    Taschen (the publisher) sent me a great little book — Yang Liu. Man meets Woman– yesterday. With few words, and only simple, graphic images, it does a tidy job of explaining some of the differences — cultural and psychological — between the sexes. I won’t throw a lot of words at explaining a book that forgoes words almost entirely. (Missing the point, don’t you think?) But I will say, if you are either a man or a woman, especially if you are having trouble getting along with someone of the opposite sex, flip through it. Everyone I’ve handed it to…
  • You Can Learn Anything

    Christina
    20 Aug 2014 | 5:32 pm
      I got a great email from Sal Khan this morning. I’m a big fan of the Khan Academy (of which he is the founder (that’s a link to how he got started; a story he tells well.) It has saved my kids in school — and made up for failures in their schools —  more times than I count. I tap it when I wish I knew something. (Or when I forget how to do the math.) But that man (Sal) is on a mission to make people smart. And that, to me, seems like the best way to save the world, stop the Apocalypse, and halt the idiocracy. I think he’s kind of a super hero,…
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    Emily Chang - Designer

  • post-rain

    Emily Chang
    22 Nov 2014 | 10:48 am
    Instagram filter used: Normal Photo taken at: Sightglass Coffee View in Instagram ⇒
  • ebb and flow

    Emily Chang
    18 Nov 2014 | 12:57 pm
    Instagram filter used: Willow View in Instagram ⇒
  • wander inn

    Emily Chang
    17 Nov 2014 | 10:21 am
    Instagram filter used: Amaro View in Instagram ⇒
  • cranes and pulleys

    Emily Chang
    11 Nov 2014 | 12:52 pm
    Instagram filter used: Normal View in Instagram ⇒
  • it’s good to be veg

    Emily Chang
    11 Nov 2014 | 12:50 pm
    Instagram filter used: Normal View in Instagram ⇒
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    Beth’s Blog

  • #thankful4home: Raising Awareness Around Homelessness

    Beth
    25 Nov 2014 | 6:29 am
      #thankful4home: A Lesson in Project Based Learning & Gratitude guest post by Lisa Colton This fall and winter I’m working with a group of organizations in Chicago to raise awareness around homelessness, alongside screenings of the @Home documentary that features portraits of this issue through the eyes of activist Mark Horvath.  Through an impact-producing grant from the Polk Bros Foundation, we’re helping these local organizations raise awareness of their work and mature their online networks. The Boot Camp includes training, coaching, and project based learning. An awareness…
  • Record-breaking donations on Give to the Max Day in Minnesota

    Beth
    24 Nov 2014 | 6:35 am
    GiveMN launched its “Give to the Max Day” over 6 years ago.  It was one of the first 24-hour day of giving that rallies and inspires to donate to charities.  On November 13, Minnesotans broke a record Thursday, donating more than $18 million to schools and non-profits.  I have been tracking this giving day since its first Giving Day back in 2009 and every year do a debrief post or interview.  This year, I was lucky enough to get Dana Nelson, Executive Director to do an email interview.    GiveMN and Dana have been a key part of the Knight Foundation Giving Day Learning…
  • Give Miami Day raises record $5.2 million for nonprofits

    Beth
    21 Nov 2014 | 12:29 pm
    Community Block Party attendees check out participating nonprofit organizations during the event. Photo courtesy of The Miami Foundation. Note from Beth: It’s Giving Day Season!   I’m working with a network of community foundations, grantees of the Knight Foundation, that are hosting giving days as the facilitator.     The peer learning exchange is experimenting with best practices for Giving Days.     The group is using and adding their knowledge to The Giving Day Playbook.   These strategies are helping community foundations experiment, iterate and implement best…
  • Understanding the New Power of the Collaborative Economy for Social Good Sector

    Beth
    20 Nov 2014 | 9:42 am
    My colleague, Henry Timms and Jeremy Heimans have just published an important piece over on the Harvard Business School blog called “Understanding the New Power” that gives us a great high level analysis of how collaborative economy is operating in the social good sector.   The piece talks about how the growing tension between: old power and new power are transforming the way that social good activists do their work.    The article lays out a framework for understanding how power works and how it is shifting. They characterize these two types of power as: Old power works like…
  • A Conversation with Allison Fine About Her New Book #Matterness

    Beth
    19 Nov 2014 | 7:25 am
    Click To Purchase Now Today is the official launch of Allison Fine’s new book, Matterness.  We recently had a delightful email interview about some of the ideas and themes from the book.  You can get your copy now by clicking here. BK:  Hi, Allison, I hear you’ve written another book. What’s Matterness about? AF:  It’s called Matterness: What Fearless Leaders Know About the Power and Promise of Social Media? I was trying to answer a question that has been bugging me for the last ten years, literally for the entire time we’ve known one another. Here’s the question: Why do…
 
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    Chris Heuer's Insytes

  • It’s Time for a Forward Thinking Conversation. It’s time for a #ReOrg

    cheuer
    20 Nov 2014 | 10:14 pm
    We live in an amazing time. A time where we are are able to not only stand on the shoulders of the giants who came before us, but also where we can be lifted by our peers and give them a boost too. When we started to broaden the conversation around social media back in […]
  • My Photo in Opening Sequence of Intruders on BBC

    cheuer
    22 Aug 2014 | 11:52 am
    In the ain’t it cool department, this ranks up there for me. As many of you know, I love photos, and occasionally take some pretty good ones – portraits, landscape, abstract, weddings, sunsets, conferences and more.  Occasionally, I shoot photos from planes of the earth below. So this one time while we were circling SEA-TAC […]
  • Building Our Future: A Blueprint for Leading in a Connected Society

    cheuer
    27 Feb 2014 | 11:35 am
    Note: This post outlines our plan for a video project / documentary we are producing while in Austin next week. Many of you, like myself, have spent the past several years, or decades perhaps, focused on inventing and building our future. Through our own personal experiences, challenges and insights we’ve made decisions about where we […]
  • Social Business Isn’t Dead, It’s ____________

    cheuer
    29 Jan 2014 | 12:41 am
    Here at IBM Connect 2014 in Orlando this week I’ve had a epiphany. Or perhaps, I should say that I have actually come to face the facts I have long known to be true, yet tried to forget. Or rather, I tried to ignore the facts by imbuing my support for the bigger idea that is […]
  • CES 2014 – Technology Solutions, Not Gadgets

    cheuer
    9 Jan 2014 | 1:22 pm
    I’ve been trying to synthesize everything I have been seeing at this year’s CES into some trends and insights on a macro level, but the pattern wasn’t clear to me till just now. I have a lot more of the show floor to see today, but I’ve talked to a lot of press, analysts, startups […]
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    Soshable

  • How Social Media is Shifting From Marketing to Targeted Digital Advertising

    Louie Baur
    18 Nov 2014 | 11:59 am
    The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that are too promotional. For businesses, it really comes down to two options: pay to…
  • In Advertising, Let the Data Be Your Guide

    Rocco Penn
    10 Nov 2014 | 2:48 pm
    Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to put their advertising dollars. Most big companies get it. They will go so far as to buy other companies just to get access to their data. This has been common for decades, but today the ability to sift through and organize the data in a quickly-retrievable manner makes it…
  • Reddit’s Self-Promotion Conundrum

    JD Rucker
    5 Oct 2014 | 7:36 pm
    Here’s where we get a little snobbish. Reddit has never been a good place to promote your own interests unless you’re a celebrity. That’s all there is to it. This stems from a heartfelt plea from James Andrews. He made some incredible points. He deserves to be able to promote his new website, especially considering that it’s promoting indie bands, they get most of the money, and charities get money from the endeavor as well. Others with similar sites have been allowed to self-promote. Why can’t James? The reality is this – for every “James” on…
  • Why Social Media Won’t Die Any Time Soon

    JD Rucker
    5 Oct 2014 | 5:21 pm
    I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off. It never did. It never will. There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see…
  • Why Soshable Went Dormant (and why it’s due for an eruption)

    JD Rucker
    3 Oct 2014 | 4:56 pm
    When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. I created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own. Things change. Directions change. Elements of our lives that we once considered to be important become secondary in the blink of an eye. For me, Soshable has been one of those aspects of my life that fell by the wayside. My focus on automotive social media marketing has allowed me the privilege of…
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    Brains on Fire

  • November Newsletter | Big Thanks Edition

    Amy Taylor
    26 Nov 2014 | 6:41 am
    It’s hard to believe we’ll soon be bidding farewell to 2014. Before we all get swept away in a flurry of red, green and glitter, we wanted to take a moment to send our gratitude and love out to each of you who have been part of our story this year. We couldn’t do it without you. A special thanks goes out to our courageous clients. You inspire us to get out of bed each day. We’re honored to be your partner in doing great things. We believe in you, what you do and why you do it. Thank you for allowing us to be part of your story. Cheers to a happy Thanksgiving —…
  • 5 Free Stock Photo Sites that Don’t Suck

    Amy Taylor
    25 Nov 2014 | 9:52 am
    Thanksgiving is arguably my favorite week of the year. It’s short. It’s festive. It’s a three day parade into the official holiday season. (Though, if I’m being perfectly honest, I’ve been excited about “the holidays” since roughly September 1.) In the spirit of week in which the working world is scrambling to cram five days worth of work into three while visions of food comas dance in our heads, I thought it would be nice to keep today’s blog fun and food-focused (with a generous side of what-the-hell?) Not too long ago, Buzzfeed posted a…
  • Friday Fotos | WOMMY Edition

    Amy Taylor
    21 Nov 2014 | 10:11 am
      And the Gold Engagement WOMMY goes to… Brains on Fire! Geno would like to thank the academy… just kidding. #yeahTHATwommy WOMMY winners showing off their bling Welcome home, little guy.   The post Friday Fotos | WOMMY Edition appeared first on Brains on Fire.
  • And the WOMMY award goes to…Brains on Fire!

    Amy Taylor
    19 Nov 2014 | 7:43 am
    It’s no secret that we love what we do at Brains on Fire. There’s something undeniably awesome about getting out of bed each day to go do something you’re truly passionate about. Last night’s WOMMY Awards were a beautiful reminder that when you do what you love with people you love for clients you love (and sometimes even a place you love) — amazing things will happen. We are thrilled to announce that Brains on Fire has added a new member to our Firesphere Family: a Gold Engagement WOMMY Award for our work on #yeahTHATgreenville. Geno had the opportunity to…
  • What’s the Business Impact of Word of Mouth?

    John Moore
    18 Nov 2014 | 9:16 am
    Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and Discovery Communications, WOMMA was able to get its hands on confidential data connecting brand-related conversations to business-enhancing performance. (Brands listed above are sponsors of the study.) The Keller Fay Group and…
 
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    Life, Inspired

  • My Etsy Shop Re-opens (with Special Bonus For Blog Readers)!

    Shai Coggins
    26 Nov 2014 | 10:26 pm
    When I joined Design Garden’s Foundation Class in order to improve my digital art making skills, I didn’t expect to be up and ready to sell my digital creations within 6 weeks (the allocated time to complete the course). However, our teacher, Sabina, was adamant that by the time we get to week 6, we should seriously consider sharing and selling our work. Just to get it out there. And, instead of worrying about whether our work is good enough for selling or not, we just work on the next product – and then put it out there again for selling. And then work on the next. And the next……
  • Nature’s Gifts: Weekly Walk on a Monday Morning

    Shai Coggins
    24 Nov 2014 | 3:19 am
    When I went out for my weekly walk this morning, I had no idea where I was headed or what I was going to explore. But, within a minute or two of walking, I noticed these fruit-like matter growing from a tree just near my house. And, these are what I ended up noticing in my walk today – fruit-like things along the streets of my suburban neighbourhood. I noticed a lot of flowers too, like the one pictured below. But then, flowers always catch my eye. I just haven’t used it as a ‘theme’ for my walk just yet. Maybe because I don’t really think it’s a good idea to pick flowers from my…
  • Design Garden Foundation Class: Online Class Review

    Shai Coggins
    19 Nov 2014 | 9:17 pm
    When I talked about my recent venture into digital art making,  I also mentioned an online course that I was taking to learn the skills to create hand drawn digital graphics. I have now officially completed the program, so I thought I’d blog about my experience, for those who might be interested in this area too. When I first came across Design Garden’s Foundation Class just over a month ago, I became really excited. It’s taught by the talented Sabina Radeva. For many years, I’ve been playing with digital art making but I couldn’t quite get the look and feel that I want, just…
  • Leaves: Monday Morning Walk

    Shai Coggins
    17 Nov 2014 | 5:05 am
    I had the perfect excuse today not to go on this weekly Monday Morning walk that I committed to last week: My 10-year-old son has been unwell and needed a ‘sick day’ at home while I work. Strangely enough, it’s one of the things that I didn’t have on my ‘contingency plan’. But, yes, since I still don’t leave my kids on their own at home, going out for a walk today seemed out of the question. But, at the off-chance, I thought I’d ask him if he felt strong enough to go on a quick walk around the block anyway. He reluctantly agreed, even though I said he was welcome to say no. My…
  • Weekly Walks on Monday Mornings

    Shai Coggins
    10 Nov 2014 | 4:14 am
      So, apparently, sitting down for more than 6 hours a day increases the likelihood of death within 15 years compared to someone who sits down for less than 3. For someone whose main job requires me to be in front of the computer, combined with my innate sense of exercise-avoidance, it seems like I might be doomed to an early death. I live such a sedentary lifestyle, I know I worry about my fitness. But, I don’t do much about it. I keep starting a new exercise routine, but I never seem to be able to stick to it. I’ve done all sorts of dance classes from hip hop to flamenco. I’ve…
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    Bare Feet Studios

  • Announcing: Your Social Media Business Coach

    Roxanne Darling
    6 Nov 2014 | 10:18 am
    I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! EXPIRING SOON: We are... The post Announcing: Your Social Media Business Coach appeared first on Bare Feet Studios.
  • Thank You to Basecamp – You Are Amazing

    Roxanne Darling
    9 Oct 2014 | 12:49 pm
    Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is... The post Thank You to Basecamp – You Are Amazing appeared first on Bare Feet Studios.
  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
  • Roxanne Darling

    Roxanne Darling
    2 Nov 2013 | 3:10 am
    Writer, coach, social media strategist, project manager, student of consciousness The post Roxanne Darling appeared first on Bare Feet Studios.
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    Ignite Social Media

  • Black Friday: The Relevance of Being Irrelevant

    Ron Lunde
    27 Nov 2014 | 7:04 am
    Ho -Ho-Hum … a ruma-tum-tum … who took the fun? The start of the holiday shopping season, now defined by Black Friday, is but a few hours away. For many, the whole dynamic of the season has shifted. What once was a family event is being changed from a 'fun' experience to price driven 'consumer combat' transactions … almost a form of punishment. The 'gift' is being defined by the 'deal'! Shopping is no longer fun! Last year, Black Friday shopping spend was down 13% from the previous year. Overall, Black Friday Weekend sales were up 3.8% while shopper counts were only up 0.8%, a vast…
  • 54 Social Media Experts We’re Thankful For

    Erin Ledbetter
    25 Nov 2014 | 9:53 am
    In two days, Ignite Social Media will close its doors so our work family members can break bread with their own family and friends this Thanksgiving.  We know social media marketing never truly takes a break (just ask our "always-on" Community Managers) but the leadership team at Ignite Social Media wanted to take a quick break out of our week to give thanks for the amazing team of social media experts that make our company one of the best, most experienced social media agencies in the world. In no particular order, (well, alpha-order was easiest...) here's a "short-list" of our…
  • Not Your Mother’s Social Media Video Ads

    Brooke Hefner
    25 Nov 2014 | 4:22 am
    Well, it’s official: video ads are having their moment on social media. With Tumblr, Snapchat, and Instagram all launching more sophisticated social media video ad capabilities in the past 30 days, it’s safe to say that plenty of social media budgets will be making room for video content in the near future. It’s been long established that in social media, visuals are king. Attention grabbing, chills inducing, giggle-worthy content will win every time. Video is the next logical step. Of course, Facebook has been on that train for some time now. We’ve been seeing their Premium Auto Play…
  • 5 Small Business Saturday Ideas to Activate Your Business on Social

    La Tosca Goodwin
    24 Nov 2014 | 1:02 pm
    Squeezing in between it’s older, bigger and more attention-grabbing siblings Black Friday and Cyber Monday, looking for some love on the holidays is Small Business Saturday. Born in 2010 from the minds at American Express as a way to encourage consumers not to forget about the little guys, Small Business Saturday has been able to insert itself into the hearts of consumers and their holiday shopping habits for the last 4 years. As the buzz around this newer shopping holiday gears up for its 5th year, we wanted to provide some ideas for promoting your business on social channels that all…
  • Search and Social Media Marketing: An Internet Summit 2014 Q&A

    Christian Sullivan
    24 Nov 2014 | 6:19 am
    I recently sat on a round table at the Internet Summit (#ISUM14) where the topic was “Search & Social” with an emphasis on content marketing and social promotions. I loved discussing our strategies behind social with a group of like-minded professionals including: Scott Gardner – SVP, Digital Marketing at BofA; Melissa Sowry – Social Media, Digital Content & Digital Advertising Global Marketing Manager at Burt’s Bees; and Cara Rousseau – Manager of Digital and Social Media Strategy for Duke University For those of you that were unable to attend this year’s conference, I…
 
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • The History of Social Selling Old vs New

    Koka Sexton
    10 Nov 2014 | 8:36 pm
    Bubba Page from QuotaDeck put together this cool infographic that explores two eras in the history of sales that share a common name: social selling. Social selling is highly in vogue right now, so we contrasted the current era against the original era of social selling in the 1940s and 1950s. Powered by WP Bannerize
  • Social Selling Tips on Salesforce Live

    Koka Sexton
    21 Oct 2014 | 1:47 pm
    Last week at Dreamforce I had the opportunity to be on Salesforce Live again. This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Jill Rowley provides some great examples of how companies are leveraging social selling in the enterprise. Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us.     Powered by WP Bannerize
  • Social Selling Tips: 3 Sales Lessons from The Amazing Race

    Koka Sexton
    18 Oct 2014 | 4:37 pm
    The twenty-fifth ‘trip’ of the long-running reality competition The Amazing Race premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe. Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. Still, there are certain similarities between the show and…
  • How I experienced Dreamforce #DF14

    Koka Sexton
    16 Oct 2014 | 6:17 pm
    Dreamforce 2014 is now over and I am walking away exhausted but inspired. I spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. I was collecting all of the tweets from the past few days and surprised myself with all of the activity. It was so great to see familiar faces, people I only see at Dreamforce or maybe one other event in a year. Meeting new people that have started down the social selling path and have already connected on…
  • How I do it : Bulk URL shortening for #socialmedia updates

    Koka Sexton
    4 Oct 2014 | 3:40 pm
    I post a lot of updates on social media some for marketing and others for social selling activities. 30 a day x 5 profiles = 150 updates [a day] x 7 days = 1050 updates [a week]  x 52 weeks = 54,600 updates [a year]. This doesn’t really take into account the retweets I push from influencers or other interesting updates I find throughout the day, this is just what I have scheduled as updates. But I’ll write that post another time. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so…
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    Digital Trends

  • Reports of drones flying close to aircraft on increase, FAA data reveals

    Trevor Mogg
    28 Nov 2014 | 3:15 am
    Despite the fact that drone flights are banned within five miles of U.S. airports, an alarming number of sightings have been reported by pilots in the last six months, with some coming perilously close to aircraft. The post Reports of drones flying close to aircraft on increase, FAA data reveals appeared first on Digital Trends.
  • Microsoft reportedly planning ‘significant’ Windows 10 event for soon after CES

    Trevor Mogg
    28 Nov 2014 | 2:45 am
    While Microsoft's Windows 10 presentation back in September was a short and sweet affair, an event reportedly being prepped for January to show off its consumer features is expected to be a lot meatier. The post Microsoft reportedly planning ‘significant’ Windows 10 event for soon after CES appeared first on Digital Trends.
  • European Union votes in favor of splitting Google into smaller companies

    Trevor Mogg
    28 Nov 2014 | 2:45 am
    Lawmakers in Europe on Thursday voted to split Web giant Google into smaller companies in a bid to curb its burgeoning presence and power. However, the vote is non-binding and so Google will, for now at least, remain intact. The post European Union votes in favor of splitting Google into smaller companies appeared first on Digital Trends.
  • Control is within your grasp: Here are our favorite universal remotes

    Brandon Widder
    27 Nov 2014 | 6:15 pm
    Universal remotes may be on their way out, but we haven't reach that point quite yet. Here are our top choices for the best universal remotes so you can control your Blu-ray player, DVR, Xbox 360 or any other device you may have tucked in your media hub. The post Control is within your grasp: Here are our favorite universal remotes appeared first on Digital Trends.
  • Road Rave: Smart windshields, electric turbos and more tech about to take over your car

    Peter Braun
    27 Nov 2014 | 5:15 pm
    The automotive world is finally on the cutting edge of technology, and everything from touchscreen windows, and electrically driver turbochargers, to cars that drive themselves on the highway could be here within the next five years. The post Road Rave: Smart windshields, electric turbos and more tech about to take over your car appeared first on Digital Trends.
 
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    SocialTimes

  • Which Retailers Have the Most Social Influence?

    Kimberlee Morrison
    26 Nov 2014 | 11:35 am
    Klout has long fancied itself the definitive measure of social media influence. While in more recent years, the validity and value of the Klout score has been called into question, the company continues trying to prove naysayers wrong. To wit, Klout and parent company announced the inaugural Klout 50 in October. The report used Interbrand 100 data to determine which brands are most influential on social media. This week, Klout analyzed social data from the National Retail Federation Top 100 to determine which retailers have the most social influence. Amazon, which topped the sister list, also…
  • LinkedIn Most Popular Platform for Adults

    Karen Fratti
    26 Nov 2014 | 10:25 am
    MediaPost reported this week that LinkedIn is the social network for grown-ups. Based on a survey of advertising executives’ and Association of National Advertiser members’ own social media habits, they self-reported active engagement across platforms. However, the professional social network was the most trafficked during the workday. They write: While Facebook and LinkedIn tied in terms of the share (92 percent) of ANA members using them personally, they were far more connected with others via LinkedIn (an average of 507 connections) vs. Facebook (an average of 385…
  • How ‘Cyberwar’ Puts Internet Users at Risk

    Kimberlee Morrison
    26 Nov 2014 | 9:20 am
    Now that the Internet has become an international communications tool, there are plenty of bad actors including governments that conduct their conflicts online as well as off. Russell Brandom, a contributor for The Verge, notes that government conflict online is detrimental to all Internet users. While governments around the world spend more on cybersecurity, Brandom points out that it’s difficult to protect against collateral damage online. “There’s no border to defend, no idea of national sovereignty. To the network, the Egyptian secret police don’t look that different from…
  • The Great Grape Salad Debate

    Karen Fratti
    26 Nov 2014 | 8:10 am
    The New York Times created an interactive, state-by-state map of the most Googled Thanksgiving recipes. Good idea, until residents started to chime in. Key lime cake in Georgia? Who ever heard of such a thing? Here were some more response from around the web: So this NYT Thanksgiving Recipe thing further pushes the stereotype that NJ is only made up of Italians? http://t.co/gwaLnQUe1H — Josh Sternberg (@joshsternberg) November 20, 2014   Only small gripe: the NYT Thanksgiving recipe for Kansas isn’t bad enough. — Alex Heard (@alexheard) November 19, 2014   Nothing says DC…
  • Should Smartphones Be Banned at Thanksgiving?

    Mona Zhang
    26 Nov 2014 | 7:02 am
    Eventbrite recently conducted a study on Americans’ attitudes towards technology use during Thanksgiving and other holiday celebrations. The near ubiquity of smartphones is fueling a “tech backlash” this year — 66 percent of U.S. adults think smartphones should be banned at Thanksgiving dinner. Women are even more anti-tech during T-day: 71 percent of women think phones should be banned, while 62 percent of men agreed with the measure. (Surprise: The guiltiest frequent phone-checkers are 18- to 44-year-old men.) Northeasterners are much more dogmatic than their…
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    Stay N Alive

  • The Entirely Contextual, Peer-to-Peer, Self-Aware Future of Technology

    6 Nov 2014 | 12:13 pm
    This article is part of the ‘Think Further’ series, sponsored by Alger Financial Management. For more ‘Think Further’ content and videos, click here.As I talk to others in the tech industry, I'm often asked, what's next for technology? First there was the PC, then the web. Then came the dynamic web experiences and "web 2.0". Following that came social media, mobile, and the appearance of all your friends and family, as well as personal information into that web experience. So what's next? The future of technology is all about the end user. It has no servers. It has no "destinations"…
  • Google+ Isn't Dying. Facebook Isn't Dying. The News Feed is Dying.

    22 Oct 2014 | 11:00 pm
    Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of "the destination". His post really resonated with me. I've long wondered, with the death of Google Authorship among other things being removed from Google+, if plus.google.com would stick around, instead being favored as just a layer across all Google products (Google+ therefore still definitely having a future). I've come to the conclusion of this: The idea of "a news feed" will be dead in the next 5 years. Facebook as you know it will be…
  • The Facebook Fraudster's New Strategy: Friend, Fraud, then Forget - How to Protect Yourself

    11 Aug 2014 | 10:10 am
    A common Facebook social engineering or fraud tactic is to pick someone with friends you want to target, copy their Facebook profile entirely, and then start friending their friends one by one, until your new profile looks completely authentic. In the past, it was easy to get rid of these fraudsters by just reporting their account (click on the "..." in the upper-right of their profile, and then click "report"). But they've gotten smarter. Once the fraudsters realize you're onto them they now block you, and you can't access that account to report them any more - this is a flaw in Facebook's…
  • How to Protect Your Online Social Media Presence Using Facebook Business Manager

    4 Aug 2014 | 2:56 pm
    Facebook's recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With just a few clicks you can know exactly who has access to your Facebook Pages and Ad accounts, and remove that access within just a click. As an agency, this is a dream come true! But there's one element of security marketers and businesses need to be aware of, and it could compromise their entire Business Manager access if they're…
  • I'm Writing Minecraft For Dummies, and This Time it's a Family Affair

    2 Jun 2014 | 12:04 am
    Hi, my name is Jesse Stay - I'm writing Minecraft For Dummies and Minecraft Recipes For Dummies, and yes, I'm officially crazy (but loving it!). I guess you could say I'm now addicted to writing books.When I first started writing my first book, I'm on Facebook--Now What??? with Jason Alba, I thought I was crazy. Then, I started writing FBML Essentials, and I thought I was even crazier. I then wrote Facebook Application Development For Dummies, then Google+ For Dummies, and following that Google+ Marketing For Dummies. We did a Second Edition of I'm on Facebook--Now What???, this time…
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    Quick Online Tips

  • The One-Key Hash Tag Keyboard

    P. Chandra
    26 Nov 2014 | 2:42 am
    This keyboard has only key and it types only the hash tag #.  Many people find it difficult to locate and type the hash tag on the regular keyboards, so... Read more Read full original article at The One-Key Hash Tag Keyboard©2014 QuickOnlineTips. All Rights Reserved.
  • How to Setup HTTP 410 Error Pages with .htaccess

    P. Chandra
    26 Nov 2014 | 1:14 am
    How can you setup 410 Gone Error pages using .htaccess file? 410 error is a HTTP server respnse to signify that the particular webpage is gone forever, is permanently removed from the... Read more Read full original article at How to Setup HTTP 410 Error Pages with .htaccess©2014 QuickOnlineTips. All Rights Reserved.
  • Moleskine Smart Notebook Converts Sketches to Vector Files in Adobe Creative Cloud

    P. Chandra
    21 Nov 2014 | 8:23 am
    The new Moleskine Smart Notebook takes paper drawings to the next level as it digitizes sketches to Vector files editable in Adobe Creative Cloud!   Moleskine is well known for its popular notebooks,... Read more Read full original article at Moleskine Smart Notebook Converts Sketches to Vector Files in Adobe Creative Cloud©2014 QuickOnlineTips. All Rights Reserved.
  • Free Daily Download: Bing HD Wallpapers!

    P. Chandra
    21 Nov 2014 | 7:32 am
    The popular Bing Search engine now allows users to download HD wallpapers for free from their site homepage! Now you have another reason to visit the Bing Homepage daily at... Read more Read full original article at Free Daily Download: Bing HD Wallpapers!©2014 QuickOnlineTips. All Rights Reserved.
  • Buy the Cool .OOO Domain Name

    P. Chandra
    3 Nov 2014 | 2:19 am
    You can register .OOO domain names now and get a cool url to show off. As more and more new top level domain names get available, domain owners are spoilt... Read more Read full original article at Buy the Cool .OOO Domain Name©2014 QuickOnlineTips. All Rights Reserved.
 
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    Web Strategy by Jeremiah

  • Massive Spreadsheet: Collaborative Economy Funding

    jeremiah_owyang
    21 Nov 2014 | 5:50 am
    Click on the above image, or you can advance to the Spreadsheet of the Collaborative Economy Funding, to see a multi-tab analysis of funding, which I update on a regular basis. Caveat: This sheet is incomplete: People continually submit new data to me, and early stage funding is often not reported in public. The Collaborative Economy continues to be a darling of tech investors. In a few short years, these companies have received incredible amounts of funding, totaling nearly $7 billion across 169 startups, with no signs of it slowing. Startups continue to seek investors to raise more…
  • Funding Comparison: Social Networks vs Collaborative Economy

    jeremiah_owyang
    14 Nov 2014 | 6:46 am
    Social networks were the first phase of digital P2P. They enabled anyone to create media and then share it. The Collaborative Economy is the second phase. It enables anyone to create goods and share what they already own. So, how similar or different are the funding amounts for these two movements? This post provides some insight. There are many ways to compare industries. I’ve conducted analysis on: adoption rates, attitudes, growth rates, and, in tech-heavy industry, funding rates. While investors have often known to be wrong, funding indicates bullish attitudes based on financial…
  • WSJ Essay: The Ups and Downs of Crowd-Based Resources

    jeremiah_owyang
    2 Nov 2014 | 3:24 am
    Below is my most recent essay to the WSJ Accelerator series, a dedicated section for the the fast-moving business audience. In this essay, I explore how we’re drinking our own champagne at Crowd Companies, by exploring and adopting crowd-based services. The Ups and Downs of Crowd-Based Resources Entrepreneurs today have no shortage of crowd-based services to augment their business models. Most people are probably familiar with Lyft and Uber, the ridesharing transportation services, but a large and dynamic industry of crowdsourced tools has emerged to help manage many aspects of running…
  • The Three Reasons the Collaborative Economy is Happening Now

    jeremiah_owyang
    30 Oct 2014 | 8:13 am
    Your customers are making their own goods in the Maker Movement and sharing their resources, rather than buying them from you! Do you know why? We’ve conducted pragmatic research via interviews and other methods to find out. Consumers don’t need to continually buy from traditional companies because they are making, sharing, renting and lending goods & services among themselves. [This rising behavior is being caused by three major trends: Social, Economic, and Technology drivers]   Analysis of Three Market Drivers: The Causes for the Collaborative Economy In the research…
  • Slides and Data: The Collaborative Economy Disrupts Revenue

    jeremiah_owyang
    26 Oct 2014 | 4:35 pm
    Below: see embedded slides, also on Slideshare Disruption Data: The Collaborative Economy Enables P2P Commerce from Jeremiah Owyang Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today, using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. This Collaborative Economy is forcing companies to rethink the relationship…
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    Future Visions

  • Gaining user clarity by blurring the lines between marketing, product and UX

    Jonathan Burg
    18 Nov 2014 | 12:50 am
    In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of a desire for efficiency and a focus on product. But what if we redesigned our teams around the user?  Great marketing, great product strategy and specs, and great design are all born of the same core insights and the same promise to the user. From the user's perspective the pitch, the product experience and the product value all combine to form the brand or…
  • Facebook is punishing crappy content - here's how to create great content every day of the year

    Jonathan Burg
    16 Nov 2014 | 10:43 am
    Over the past 24 hours the web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong. Facebook will now filter out posts that provide no unique value to users. To be specific, Facebook will be filtering out posts that are (a) purely promotional, (b) copied directly from ads or (c) meaningless promotions. This is good for marketers, it's good for users and it's great for Facebook. Here's why most Facebook content is crap.
  • The book industry is missing television's boat

    Jonathan Burg
    6 Oct 2014 | 3:56 am
    The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book publishers must learn from television's tough lessons learned: the value of relationships, the economic potential of subscription and ad-sponsored distribution, the power of episodic content, binge viewing and the allure of free. While major book publishers struggle to combat Amazon's hold on their industry, they have failed to deliver a meaningful…
  • Stepping Up to a Better New Year

    Jonathan Burg
    21 Sep 2014 | 6:12 am
    Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was a particularly special moment for my family, as he was the first "Burg" born in our homeland in what was likely around 2000 years. But this year took a different turn as we approached summer. It began with the news that three of our boys were missing. Over the weeks that followed, I understood for the first time what it meant to be part of this great nation. Strangers gathered together in prayer and acts of…
  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
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    solar feed crenk-feed

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
 
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    Professional Blog - Chris Saad

  • Collaborative Works

    Chris Saad
    19 Nov 2014 | 3:34 pm
    There's been a lot of talk about the impact of social media on mainstream media, democracy and politics. It's also clear that the 'collaborative' or 'sharing' economy is going to massively disrupt traditional business models and concepts of ownership vs. access.I'd like to propose another area of exploration. Collaborative Works. That is, work product produced as a result of a broad collaboration between loosely tied peers.Think Wikipedia.I struggle to think of too many other great examples. Some loosely related case studies might include...Facebook Groups,…
  • The Tyranny of Choice

    Chris Saad
    14 Aug 2014 | 10:02 am
    For the longest time I was all about Choice. Give users flexibility, power, choice I'd say. Open ecosystems create opportunities for innovation I'd say.I've recently changed my mind. At least when it comes to the first few stages of creating a new product/company/opportunity.It seems that the number of people with any taste and tenacity is quite small and the opportunity (especially when you're just getting started) is not about consumer choice but about product choices. Creating great Product is all about making hard, opinionated choices based on best practices, intentionality and…
  • Some suggestions for Google's Social Product Strategy`

    Chris Saad
    20 Jun 2014 | 11:33 pm
    Photo Credit: http://photos.jdhancock.com/photo/2011-09-11-232435-relationship.html While Facebook struggles to unbundle it's vertically integrated social network into simplistic mobile apps, Google already has a collection of discrete and powerful apps that millions of active users love every day. Gmail, Calendar, Drive, Groups etc are all products that enjoy a level of deep usage that provides a strong foundation for social. Why push users to adopt a stand alone social network called Google+?While the devil is obviously in the details, here's some of the high level things I'd do if I…
  • How Apple might compete with Google on Search

    Chris Saad
    8 Jun 2014 | 6:08 pm
    Thought experiment.Yesterday I tweeted lamenting the fact that a report shows we now search more within Apps than Google/Web Search...Well....Notice that on iOS 'Search' is branded 'Spotlight Search'.Notice the new 'Continuity' Features on iOS 8 and OSX Yosemite that involve lots of cross iOS/OSX interactionsNotice the SMS Syncing between iMessage and DesktopNotice deep spotlight search on the OSX - showing content within an App in the search results (like recent documents etc)Apple has clearly shown they want to disintermediate Google by turning every search box on an Apple device (iOS or…
  • The challenge of developing Open Standards

    Chris Saad
    26 Apr 2014 | 10:09 am
    A lifetime ago I created something called the DataPortability Project and, separately, proposed my own standard called APML. I also co-authored the Backplane standard. The first two were not very successful in achieving their mission. The latter is currently enjoying a medium amount of success.During these experiences, and while observing other standards efforts (particularly in the social media and web space), I've come to be quite jaded about the Standards processI still believe deeply in the vision of Open Standards. A world where independent parties can interoperate with each other…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Gratitude

    Chad Barr
    26 Nov 2014 | 12:34 pm
    Issue No. 99 November 26, 2014 Raising the Barr Weekly Memo: Gratitude This week’s reflection point: My wife shared with me recently that when she wakes up each morning she says a prayer for being grateful for what she has. I can understand why she may feel that way since I am the first one she sees. It also occurred to me that no matter what challenges we face or adversities we have yet to overcome, having this daily mindset of gratitude is a fabulous way to start another great day. So in the spirit of tomorrow’s Thanksgiving holiday and my gratitude, here is my short list: I am…
  • New Web Presence Launch for Constance Dierickx, PhD

    Chad Barr
    24 Nov 2014 | 6:47 am
    I am proud to announce another exciting web presence launch for Constance Dierickx, PhD, Founder of CD Consulting Group LLC. Also known as The Decision Doctor™, she  helps courageous leaders transform the success of their organization. Smart, witty, elegant and extremely valuable. Great words to describe Constance and her new web presence: Here is what Constance said about working with us: © Chad Barr 2014. All Rights Reserved
  • Raising the Barr Weekly Memo: When It Snows It Snows

    Chad Barr
    19 Nov 2014 | 2:05 pm
    Issue No. 98 November 19, 2014 Raising the Barr Weekly Memo: When It Snows It Snows This week’s reflection point: I am looking outside my office window and am astonished by the amount of snow that has come down in the past week. And it’s only November. Perhaps an early sign of what is yet to come. My team and I have greatly increased and accelerated the creation of my clients’ web presence, content, cyber strategies and social media involvement. In addition to helping my clients, I’ve ramped up the same for my own company and it’s paying off in a big way. Not a…
  • Raising the Barr Weekly Memo: What’s Your Mode Of Communication?

    Chad Barr
    12 Nov 2014 | 1:15 pm
    Issue No. 97 November 12, 2014 Raising the Barr Weekly Memo: What’s Your Mode Of Communication? This week’s reflection point: I’ve come to realize that my son rarely answers when called on his mobile phone but always replies to texts. Similarly, I’ve observed that some of my clients prefer to communicate via phone, some primarily by email, others, when possible, in person, or via text, some via the social media platforms, and many via Skype, Google hangouts and the like. It’s obvious that individuals have many different partialities as to the way they like to…
  • New Web Presence Launch for Dr. Alan Weiss

    Chad Barr
    12 Nov 2014 | 1:11 pm
    Now this is a WOW! After months of innovation, creation and dedication, my team and I are exhilarated to announce the amazing creation of the brand new web presence for Dr. Alan Weiss. Like Frank Sinatra, Alan needs no introduction. Enjoy!   And a few words from Alan: © Chad Barr 2014. All Rights Reserved
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    @andrewchen

  • Why messaging apps are so addictive (Guest Post)

    Andrew Chen
    4 Nov 2014 | 10:30 am
    [Andrew: This guest post is written by my friend and former Palo Alto running partner, Nir Eyal. Messaging apps have been a fascinating area within mobile, and the big reason for it is that the metrics – especially engagement – have been amazingly strong. I asked Nir to write a bit about why this might be the case, using the habit model. He’s in a unique position to comment on this: After spending time at Stanford and in the startup world, recently he’s been writing about psychology – particularly habit-building – and applying that to the realm of…
  • IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post)

    Aaron Schildkrout
    13 Oct 2014 | 10:46 am
    [Andrew: Trying to build and launch dating apps is a favorite pastime of 20-something tech entrepreneurs. However, dating products are notoriously hard to grow because it requires people to be “in-market” and also they don’t necessarily want their friends to know they’re online dating. Today, we have a great piece from a veteran of the space. Earlier this year, IAC bought HowAboutWe, a new dating product that was trying to reinvent the entire experience so that it’d focus on activities rather than dating profiles. The cofounder, Aaron Schildkrout, contributed…
  • Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

    Mack Flavelle
    24 Sep 2014 | 11:03 am
    [Andrew: There’s very little data out there on mobile, and so in the last few weeks, I’ve had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] Mack Flavelle, Tapstream: As most app developers know, retaining new users is hard and some would say it gets harder every year. At Tapstream we wanted to test that notion…
  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here – you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna’s CEO.] Push notification click-through rates via Alli Brian @…
  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
 
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    Social Gears

  • RebelMouse Integration Extended to Follr Personal

    Admin
    19 Nov 2014 | 11:00 am
    Earlier this month we announced the integration of RebelMouse into the Follr Community platform and we have now added it to the Follr Pro product. RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like Follr it enables marketers and media companies to create real-time digital experiences across multiple channels at once and mobilizes communities around topics, interests and causes that matter. Adding RebelMouse to Follr provides for a very powerful platform. To…
  • “Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

    Admin
    11 Nov 2014 | 8:02 am
    Deborah Gonzalez “Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity. The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells. The book presents readers with tools and resources…
  • Follr Integrates RebelMouse

    Admin
    6 Nov 2014 | 12:30 pm
    One of the most popular Follr features is “Social Wall” which aggregates individual and corporate social media. To see it in action visit a Follr Website: stephenfells.com and then click on either the ‘Full Screen’ or ‘Social Wall’ link: stephenfells.com/wall And we’ve made the feature even better for Follr Community users by allowing integration of RebelMouse content! RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like…
  • The New York Real Estate Journal Interview of Follr CEO Stephen Fells

    Admin
    4 Nov 2014 | 5:00 am
    Follr CEO Stephen Fells has been interviewed by the New York Real Estate Journal. The interview is now available via the NYREJ Website. To hear it click here.
  • Follr Feature – Social Wall

    Admin
    21 Apr 2014 | 11:00 am
    A favorite feature among our community members is the Follr Social Wall. By connecting all of your social channels via your Follr account you can provide a single place for people to see your social postings. Set up is simple, you just enter your account names or URL into your ‘Social & Links‘ section of your Follr profile, save and it’s done, as shown in the image below: Some of our community members favorite channels include: Twitter Facebook Pinterest YouTube LinkedIn Google+ Blog Feeds and many more… Bringing all of your content into one location allows for…
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    brandflakesforbreakfast

  • Tontino's wins at stock photography

    26 Nov 2014 | 5:10 am
    A while back Buzzfeed published a list of 50 Completely Unexplainable Stock Photos No One Will Ever Use. Totino's, not wanting to see a good stock photo go to waste, decided to put them to use with pizza. Because why the heck not?!
  • prankvertising: so big it's small

    26 Nov 2014 | 5:09 am
    Prankvertising has become so popular even regional, small department store chains are getting in on the action. While you'll find yourself asking "what in the hell?" several times while watching, this latest stunt video from Ocean State Job Lot in Rhode Island is quite delightful. Random customers who were encouraged to ring a bell at checkout were then taken on an over-the-top Christmas themed adventure for a chance to win prizes. Fun!
  • if you feel, eat a snack

    26 Nov 2014 | 5:08 am
    Super break-through ad from W+K for Weight Watchers that goes far beyond the typical superficial reasons for losing weight, down into all the emotional reasons we eat. While skeptical that Weight Watchers really offers the type of help needed to get past those behaviors, it's fantastically executed nonetheless.
  • Old Spice take a look what you’ve done

    25 Nov 2014 | 5:25 am
    Old Spice is no stranger to off-beat marketing mash-ups, and the men's grooming brand is at it again. In their latest ad, they build off the original crying mom spot, but this time bring dads into the mix. It’s great to see they’re dedicated to risk taking and pushing the envelope. Sure these ads make zero sense, but that’s okay because they’re hilarious. So keep the wacky and weird coming!
  • move...get out the way

    25 Nov 2014 | 5:15 am
    Black Friday is almost here. Retailers are slashing prices and brands are gearing up for the mad holiday rush. Some of us are smart enough to stay home and wait for the holiday deals on Cyber Monday. The folks that are crazy enough to venture out on Black Friday are on a whole nother level. It’s basically survival of the fittest when those retails doors open. Seriously, shit gets crazy out there. Nacho Punch knows what’s up in this Black Friday horror film parody. The funny thing? They’re not far off from reality…
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    Stowe Boyd

  • Reimagining Work: A Day With IBM

    26 Nov 2014 | 6:01 am
    Last week I had the opportunity to spend a day with a group of IBM execs — and a nearly equal number of analysts and influencers — dedicated in principle to reimagining work. I came away with a better understanding of the company’s product strategy, and the pressures within the business to remain relevant in a rapidly changing world. But even with a great deal said and much interaction, I also came away with several large unanswered questions. What will the world be like when every business moves to making decisions based on analytics instead of gut?I believe that Watson…
  • Kevin Kelly, The Three Breakthroughs That Have Finally Unleashed AI on the World | WIRED

    24 Nov 2014 | 11:00 am
    Kevin Kelly, The Three Breakthroughs That Have Finally Unleashed AI on the World | WIRED: excerpt a picture of our AI future is coming into view, and it is not the HAL 9000—a discrete machine animated by a charismatic (yet potentially homicidal) humanlike consciousness—or a Singularitan rapture of superintelligence. The AI on the horizon looks more like Amazon Web Services—cheap, reliable, industrial-grade digital smartness running behind everything, and almost invisible except when it blinks off. This common utility will serve you as much IQ as you want but no more than you need. Like…
  • Shazam Is Shaping Music, Not Just Identifying It

    21 Nov 2014 | 7:48 am
    Labels are digging into social activities — like Shazam search and Wikipedia page hits — to find the next hot musician: Derek Thompson, The Shazam Effect Earlier this year, Patch Culbertson, a scout for Republic Records, sat in his New York office and opened the Shazam map on his iPhone. Republic Records is the most data-driven major label in the music business (even an executive at a rival label described Republic as the gold standard for using analytics in scouting and marketing), and Culbertson in particular has proved to be a star at the company. Culbertson wanted to check up…
  • unwrapping: Tumblr Ranks First for Active User Growth:...

    20 Nov 2014 | 6:52 am
    unwrapping: Tumblr Ranks First for Active User Growth: GlobalWebIndex released its 2014 third-quarter report, ranking Tumblr first for active user growth during the last six months. The questions asked: “Members: On which of the following services do you have an account?” and “Active users: Which of the following services have you used or contributed to in the past month using any type of device?” Findings are based on Internet users worldwide (excluding China) from ages 16 to 64. See the summary report (PDF). Hat tip to marketr.
  • "Rich people, in my experience, don’t want to change the world. The world as it is suits them nicely."

    19 Nov 2014 | 9:27 am
    “Rich people, in my experience, don’t want to change the world. The world as it is suits them nicely.” - Michael Lewis, Billionaires: Reflections on the Upper Crust
 
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    Six Pixels of Separation

  • Facebook Says Thanks, FB Techwire, Contributor By Google, Amazon Goes Streaming And Twitter Goes Full Boar On Search.

    Mitch Joel
    24 Nov 2014 | 6:45 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The New Rules Of Sales And Service

    Mitch Joel
    23 Nov 2014 | 6:46 am
    Episode #437 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time…
  • Six Links Worthy Of Your Attention #231

    Mitch Joel
    21 Nov 2014 | 5:26 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Become A Connector

    Mitch Joel
    21 Nov 2014 | 4:41 pm
    Do you have one hour and forty-five minutes to spare? I'll admit it, I have been sucked into the vortex that is Skillshare. For a very normal monthly fee (like, ten bucks), you can take a whole bunch of fascinating courses. Not the kind of courses that you probably see in catalogues or through the continuing education department of your local college. I'm talking about courses being offered by people like Simon Sinek, Susan Orlean, Seth Godin and courses with titles like The Possibilities of Instagram: Sharing Your Best Photos, Hyperthinking: improve your day to day learning &…
  • Business Transformation. From Marketers To Makers.

    Mitch Joel
    21 Nov 2014 | 12:39 pm
    Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly), they wanted you to change who you are, and they needed you to do it right away. After all, it was for your own good. This was all being done, because the world around you was changing at a rapid place. Not easy. Most of us could not do it. I'd fail miserably at it, I'm sure.  It's easier said than done.  I've often lamented that the biggest struggle facing the…
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    Chris Pirillo

  • Five Ways Facebook Can Improve

    Chris Pirillo
    27 Nov 2014 | 4:06 pm
    Oh, Facebook. You are both everyone’s favorite place to be and the bane of our existence. There are things we absolutely love about you — and things we loathe with the fire of a thousand suns. After reading the title of this article, I have a feeling that every single reader will... Read the full article on http://chris.pirillo.com/
  • Thankathon Approaches! Join Us?

    Chris Pirillo
    26 Nov 2014 | 11:41 pm
    Tomorrow, on Thanksgiving Day (that’s Thursday, November 27th), I’ll be doing a four-hour live video stream for everyone — Gnomies and Super Gnomies, alike! Won’t you join me here? And if you want to listen to the most recent podcast of TLDR, that’s here! I’d... Read the full article on http://chris.pirillo.com/
  • What Apps Do I Use on a Daily Basis?

    Chris Pirillo
    26 Nov 2014 | 4:23 pm
    It’s not like I’m regularly attending any meetings to confess my vices, but I’m a bit of an app junkie — I’m not ashamed to admit it! And while I’m always happy to try out the new apps on the block (either free through http://go.tagjag.com/freepoints or... Read the full article on http://chris.pirillo.com/
  • Community is a Verb

    Chris Pirillo
    26 Nov 2014 | 1:49 pm
    In Pirillo Vlog 941, we learn that it takes different strokes to move the world. Or rule the world if my Game of Thrones/Diff’rent Strokes mashup pilot is ever greenlighted. Read the full article on http://chris.pirillo.com/
  • I Don’t Fit In Boxes

    Chris Pirillo
    25 Nov 2014 | 7:16 pm
    I don’t fit in boxes. Rather, the boxes into which I fit aren’t the boxes that people are expecting. With my Italian heritage, I could easily make some kind of joke that involves the mafia and the coffin-bound mortality of those of us who survive long enough to avoid sleeping with the... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
  • GoAnimate for Schools - Now with Common Craft Cut-outs

    leelefever
    19 Nov 2014 | 3:23 pm
    We love to see students and teachers work together on Common Craft style videos. Almost every day we see photos and videos from classroom projects like this one. You can find 100's Common Craft style videos on YouTube. While these live-action videos are awesome, Common Craft style videos can also be created using GoAnimate's online video maker. Last year, we partnered with GoAnimate to offer Common Craft Cut-outs as an upgrade to their standard product. Today, this access has been extended to teachers and schools. GoAnimate for Schools + Common Craft GoAnimate for Schools offers the…
  • New Video: The Internet of Things - Explained

    leelefever
    4 Nov 2014 | 5:17 pm
    It's new video time! This video was suggested by Common Craft members and explains a concept called The Internet of Things in just over 2 minutes.   Here's an ExplainerGIF with highlights from the video:   About This video: The internet is evolving. It used to be made of computers, but today, the internet includes all sorts of “things” that can work together. This video explains the Internet of Things and what it can mean for both individuals and communities.   What it teaches: Why the internet in changing to include more “smart” devices What has enabled these “things” to…
  • Unleash the "Creatures" Lurking Around You This Halloween

    leelefever
    21 Oct 2014 | 3:39 pm
    Learn how to turn digital photos of your pets, friends, kids and even spouses into "Creatures" that can be shared online.  Wait, what? As any subscriber to our newsletter knows, at Common Craft, we love our dogs. Recently we noticed something: Common Craft Cut-outs and dog photos can easily be combined to create funny creatures.  “Maybe the Dragon” was the original. Our friends loved it: The more we played with the Cut-outs the more we laughed. It's so fun! Soon enough Bosco became a (somewhat reluctant) vampire/devil: Then an idea was born... What if we created a LOT of these…
  • New Video: Instructional Objectives Explained

    leelefever
    9 Oct 2014 | 9:51 am
    We just published a new video that's for all the instructors out there. It explains Instructional Objectives in about 3 minutes: Highlights from the video: About This Video: This video tells the story of an instructor named Mariam. She learns to use instructional objectives to plan her lessons so that her students can demonstrate what they learn in a measurable way. It teaches: Why instructors need measurable results Why instructional objectives are important How instructional objectives inform lesson planning The 3 main parts of instructional objectives Watch it now. Some Things You May Have…
 
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    Drew's Marketing Minute

  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
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    latest solar news

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
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    The Buzz Bin

  • Top 3 Beverage Alcohol Trends for 2015

    Laura Petrosky
    26 Nov 2014 | 4:45 am
    It’s not even December, yet the web is already buzzing with predictions on what’s hot in the wine and spirits industry in 2015. Maybe someone took their cue from Walmart, which started selling Holiday decorations the day after Halloween. Like it or not, trend reports, much like holiday decorations, no longer wait for sweater weather. Jumping on the band wagon, here are three emerging beverage trends for 2015. The Boilermaker Celebrates a Comeback In 2015, craft cocktails will share the spotlight with simpler, more straight-forward drinks, such as a shot and a beer, known as a…
  • Plan Ahead for NIMBY Opposition

    Mike Nelson
    25 Nov 2014 | 6:52 am
    A few Saturdays ago, my street was blocked off so the neighborhood could get together for a potluck. We talked about the BBQ and the Redskins, but mostly we talked about the new construction project at the end of Church Street: the church is selling a small parcel of green space to be developed into a high-rise condo. Conversations agenized over the diminishing park space; how the proposed building design doesn’t fit with the neighborhood’s architecture; the increased street congestion and noise… With housing prices in DC as high as anywhere in the country, we appreciate the need…
  • Big Data: Connecting Online Advertising to Offline Sales

    Jason Poulos
    24 Nov 2014 | 9:20 am
    As an agency we do a lot of work with consumer products and in particular commodity boards including Highbush Blueberries, Florida Sweet Corn, Pure Canadian Maple Syrup and many others. We’ve managed to grow the digital/social presence for these organizations over the years and have continually received investment to grow and maintain their digital/social ecosystem for them. With clients, agencies and marketers getting smarter questions begin to arise around digital’s “true value,” ROI and contribution to offline sales. How far does an advertisement, like, pin or retweet really…
  • BuzzLine: Word of the Year, Unfortunately

    Shalee Hanson
    21 Nov 2014 | 9:11 am
    Vape. What are some things that come to mind when you hear the word “Vape?” For me, I think of Vicks VapoRub, my humidifier, or hot tubs. You know what I don’t think of when I think of “Vape?” The word of the year. This week the Oxford Dictionaries announced that the 2014 word of the year is “vape.” “Vape: v.  To inhale and exhale the vapor produced by an electronic cigarette or similar device.” The shortlist of words that vape beat out for the coveted title include: bae—a term of endearment for one’s romantic partner, budtender—a person who serves customers…
  • Watson Open for Business: What do YOU want to know?

    Matt Kucharski
    21 Nov 2014 | 4:02 am
    At the EY Strategic Growth Forum, I had a chance to hear Bob Pemberton, VP of Corporate Development at IBM, talk a little bit about The Watson Group – a new business unit created to help entrepreneurs harness the power of the Watson computer. For those of you who haven’t met Watson, he (or is it she?) is a huge leap forward in cognitive computing (essentially self-learning systems). It has been in development for a while, but its real public coming out came in 2011 when it beat two top contestants on Jeopardy! So what’s the big deal? It’s just a super powerful computer, right? Wrong!
 
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    SocialFish

  • Happy Turkey Day from the SocialFish!

    Maddie Grant
    26 Nov 2014 | 4:00 am
      We are grateful for all of you who read this blog. Thank you!
  • How To Write A Post That Will Rock Your Facebook

    Editorial
    25 Nov 2014 | 4:00 am
    Guest post by Cari Bennette. ————- Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? No? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Ones that will help to increase your readers’ involvement, brand your business, drive traffic and convert into sales. Interested? Then please, read on… Some Facebook Posting Basics Be yourself. Remember what…
  • Making Sense of Social Media Analytics

    Maggie McGary
    24 Nov 2014 | 4:00 am
    Whew, it’s been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. It’s a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the…
  • [Cool Infographic Friday] Portrait of a Content Marketer

    Maddie Grant
    21 Nov 2014 | 7:00 am
    ———– (photo credit)
  • What Does it Take to Go Viral Nowadays?

    Hilary Smith
    20 Nov 2014 | 7:00 am
    As children, we all learned the concept of sharing in Kindergarten and viral was something nasty we picked up from our classmates. Say goodbye to having kooties with the other kids and fast forward to the new age of viral sharing online. With the advent of social media networks, content is now shared thousands of times faster than the common cold spreads through our elementary school classrooms. In High School, our school pictures took days to be seen by everyone around our lockers in the hallways, but today a celebrity’s picture can be shared with the entire school roster in mere seconds.
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    Christopher S. Penn

  • How to analyze all your 2014 tweets

    Christopher S Penn
    26 Nov 2014 | 4:44 am
    Twitter’s Analytics tool has never been super forthcoming about all it can do. From its lackluster announcement of a stellar feature to non-obvious ways of getting at your data, it’s a goldmine without a map. As you start looking at the year’s marketing data, you might logically say, hey, can we analyze how we did on Twitter? From the default Analytics interface, the answer might appear to be no. Luckily, there’s a trick to get the answer you need. First, log into Twitter Analytics by going to ads.twitter.com or analytics.twitter.com, depending on what your account is…
  • The biggest mistake in your 2015 marketing strategy

    Christopher S Penn
    25 Nov 2014 | 3:49 am
    There’s a mistake lurking in your 2015 marketing plan. It’s a doozy, a real whopper. It’s probably lurking in your plan right now if you’ve made one, and if you haven’t, it’ll be in there when you do. The mistake is this: 2014. And 2013. And 2012. And so on. The past is what’s in your future marketing plan, and the past is going to hurt you. Every day, I talk to people, to colleagues, to friends, to clients, and to prospects. Every day, I hear people mention outdated knowledge, knowledge that is now ineffective or outright harmful to your marketing.
  • Cracks in the armor

    Christopher S Penn
    24 Nov 2014 | 3:50 am
    There is no place on Earth with a greater reality distortion field (since Steve Jobs passed away, at any rate) than Disney World, which is where I was for the last week. Yet even Disney World, the self-described “happiest place on Earth”, is losing its power to shield you from reality. Disney World does an absolutely masterful job of quarantining reality. If you wanted a master class in managing large groups of people, go to Disney World and pay attention. Line queues have interactive exhibits and multiple blind spots so that it’s difficult to tell how long the line is.
  • What’s your marketing scratch game?

    Christopher S Penn
    17 Nov 2014 | 4:12 am
    Chris Brogan recently mentioned not having a scratch game when it came to pancakes: I thought this was amusing, because as foods go, pancakes are fascinating. For those folks who aren’t familiar, a pancake is a breakfast bread that’s cooked entirely in a pan or griddle. The recipe for your average pancake goes something like this: 1 cup of flour 1/2 cup of milk 1/4 cup of sugar 1 teaspoon of salt 1 egg 1/4 cup vegetable oil 1 tablespoon baking powder Mix it all together and then put on a griddle in portions until cooked. That’s a fairly straightforward recipe, and…
  • Most measurement tools won’t help you

    Christopher S Penn
    14 Nov 2014 | 3:52 am
    I had the privilege to attend and speak at the MITX Data and Analytics Summit in Boston. One of the things that I took away from the event, which was excellent and enjoyable, is that analytics and measurement tools are getting more and more sophisticated (and expensive). We’re evolving our measurement and metrics tools constantly. Big Data and analysis engines and all of the wonderful technologies are changing our analysis capabilities, enhancing them, and giving us the ability to do new forms of analysis. However, fundamentally, these tools may not help you most of the time.
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    Socialmedia.biz

  • 5 social apps to turbo-charge your productivity

    Chris Abraham
    19 Nov 2014 | 3:08 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. There are both a number of applications I use every day and several I have played with that I thought I would share with you today. If you work in the marketing realm, or if you’re running a startup, or you’re the social media guru at your office, you’ll likely find some of these five apps will enhance your productivity. I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that…
  • 5 big ideas for Social UX success

    JD Lasica
    11 Nov 2014 | 9:52 am
    I‘m in Peru for the first time. Over the weekend I headed up to Cusco and spent a day at Machu Picchu (more about that at a later date at Cruiseable). Today I spoke for the second time at the annual conference put on by Grupo de Diarios America (GDA), this one at the headquarters of El Comercio in Lima, Peru. Three years ago, when I spoke in Santiago, Chile, I was the “social media guy,” urging media organizations to embrace the emerging social media wave. Now, the 60 or so participants are all on board. So my talk today focused on social UX. Social UX? Social UX is what you…
  • 4 startup product blogs that can teach you a thing or two

    Guest
    5 Nov 2014 | 3:50 am
    Post by Diana Doherty Chamber of Commerce.com Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Are you just getting your business blog up and running? Maybe your company already has a blog, but it just seems to get lost in the background noise of the Internet. Rather than looking for how-to guides on blogging for business, take a look these other startup blogs to see what they’re doing right. Buffer blog This social media sharing app Buffer struggled to gain exposure until they launched…
  • Have you cut the cord from traditional media?

    Ayelet Noff
    30 Oct 2014 | 7:00 am
    Now you can add Pluto.TV to your mix of news and curation sources Often I find myself stopping and considering just how far we’ve come as a society. The information age has brought about so much that you can find out about just about anything with a couple of taps or mouse clicks. However, this overflow of information is a mixed blessing: When you have so much information flowing in from so many sources, how do you separate what’s important from the noise? That question is the reason why, despite so many advances in media, people still rely on old-fashioned outlets, such as…
  • One dashboard to rule them all

    Chris Abraham
    26 Oct 2014 | 8:38 am
    Collect all of your disparate web apps, services, feeds & APIs into one place Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.   I am…
 
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    Marketing Land

  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    Martin Beck
    26 Nov 2014 | 3:46 pm
    The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick... Please visit Marketing Land for the full article.
  • Marketing Day: Twitter To Track Mobile Apps, Social Media Usage Report & Engagement Analytics

    Amy Gesenhues
    26 Nov 2014 | 1:07 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt We’ve seen many a marketing stunt in our time and, done well, they never get... Please visit Marketing Land for the full article.
  • 10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt

    Steve Hall
    26 Nov 2014 | 12:15 pm
    We’ve seen many a marketing stunt in our time and, done well, they never get old. After all, what’s more fun than getting a bunch of people to believe something that’s not actually true and then revealing it all? Especially when it involves a cute, ten-year-old girl who is a... Please visit Marketing Land for the full article.
  • Twitter Will Track The Mobile Apps Users Have Downloaded

    Martin Beck
    26 Nov 2014 | 11:51 am
    Twitter is about to get more up close and personal with your mobile device. The social network signaled today that it will start collecting data on the mobile apps that its users have downloaded.  The move, first reported today by Re/Code and laid out on a new support page, is meant to help the... Please visit Marketing Land for the full article.
  • Why Apple Is Suddenly Poised To Take On Facebook

    Ginny Marvin
    26 Nov 2014 | 9:28 am
    Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant... Please visit Marketing Land for the full article.
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    Convince and Convert

  • 23 Reasons Why Businesspeople Love Podcasts

    Jay Baer
    24 Nov 2014 | 4:45 am
    Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. Why did we spend the time and money on this? 1. We have two podcasts of our own: Social Pros and Jay Today 2. Podcast listening increased 25% last year in the United States 3. Increasingly, business people (especially marketers) are using podcasts to stay on top of trends because it’s the most time-efficient way to get educated. You can multi-task your podcast listening in ways you simply cannot with other forms of content. A ton more details below in our new infographic.
  • Does Your Content Pass the Resharing Test?

    Jay Baer
    21 Nov 2014 | 3:00 am
    Tweetable MomentsVisuals are the difference between being noticed and not being noticed.GuyKawasakiTweet This Cultivate Your Brand Cult Guy Kawasaki and Peg Fitzpatrick, the marketing power duo behind Canva‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless. Guy, for example, explains his re-share test: “You should post stuff that you believe your followers will find so compelling that they will share it to their followers.” And…
  • A Systematic 3D Approach to Brainstorming New Content Topics

    Chuck Frey
    20 Nov 2014 | 9:00 am
    If you’re like most content marketers, you’ve become adept at breaking your niche or market down into its component concepts and writing about them in exhaustive detail. But inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. One way to do this is to take a three-dimensional approach to the industry, profession, or niche within which you work. Picture three double-ended arrows: The first imaginary line points right and left, the second one…
  • Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

    Jessica Gioglio
    20 Nov 2014 | 3:00 am
    Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog, but is also available across various tablets and iBook for free. Viewing on Tumblr is recommended for its robust storytelling experience. Moving graphics and still images help the reader to visualize the novel, while sounds like music and a voice over narrative in synch…
  • Does Your Inbound Marketing Funnel Have Enough Room For Trust?

    Garrett Moon
    19 Nov 2014 | 9:00 am
    Do you remember the first time that you realized the true power of inbound marketing? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers. One day I got an out-of-the-blue email from one of those 50 non-profits. They wanted to talk about a consulting package. Within a week, I had closed the largest consulting deal that I had ever…
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    Gotham & Hudson

  • Tap&Ride MetroCard: the future for fare payment in New York?

    Stewart Mader
    18 Nov 2014 | 7:00 am
    Gotham & Hudson was contacted recently by RSG, a research firm conducting a survey on future fare payment technology for the MTA. The survey presented a hypothetical contactless fare payment system that appears to work much like London’s Oyster card, and other systems that rely on near-field communications (NFC) technology. In addition to accepting contactless cards, the survey suggested the hypothetical New York system would also accept fare payment from NFC-equipped phones: Within the next five years, MTA NYC Transit will introduce a “contactless” fare payment method.
  • A Viable Plan for Penn Station

    Stewart Mader
    5 Nov 2014 | 7:00 am
    At the 2014 Summit for New York, the Municipal Art Society and Regional Plan Association presented the latest development in their Penn 2023 campaign to remake Penn Station. The 42-page report, Madison Square Garden: Shaping the Future of West Midtown, highlights two options for the future of the station and arena, along with a feasibility study for turning the surrounding neighborhood into a cultural district. The first option, presented as the ideal scenario, would relocate Madison Square Garden one block southwest, replacing the Morgan postal facility on a site bounded by Ninth and Tenth…
  • NJ Transit to fill canal, build new tracks at Hoboken Terminal

    Stewart Mader
    28 Oct 2014 | 11:30 am
    Will Rebuild by Design be Realized? That’s the question The Architect’s Newspaper asked recently in an article reviewing the status of the winning Rebuild by Design projects announced in June. Hoboken’s Resist, Delay, Store, Discharge plan received $230M, which will be used to construct infrastructure and landscape features for coastal defense, rainwater storage, and drainage. In addition, a $146M Federal Transit Administration grant awarded in September will enable New Jersey Transit to fill in the Long Slip canal adjacent to Hoboken Terminal, the primary source of flooding…
  • Don’t Buy in Brooklyn Before Reading This

    Stewart Mader
    21 Oct 2014 | 7:00 am
    John Petro: Consider that since January of 2012, nearly 15,000 new building permits were issued in Brooklyn. But if the borough had issued the same number of permits as Hudson County, on a per capita basis, there would have been almost 37,000 permits issued in Brooklyn over that time. Despite the greater volume of building permits issued in Hudson Country, quality isn’t suffering because the redevelopment and rehabilitation processes in New Jersey give the city an active role in planning, design, infrastructure improvements, and public amenities: “In Hoboken, a lot of those projects…
  • Could NJ Transit Remove Seats to Increase Passenger Capacity on Trans-Hudson Trains?

    Stewart Mader
    16 Oct 2014 | 7:05 am
    Four years ago, when the Christie Administration cancelled ARC, the project to build two new trans-Hudson tunnels, Yonah Freemark of The Transport Politic suggested that NJ Transit could borrow an idea from Paris’ RER and increase passenger capacity on its existing trains by removing some seats: Whereas New Jersey Transit carries roughly 275,000 riders a day on its entire rail system, Paris’ RER Line A — one corridor, running through the center of the city using just two tracks — is able to handle a million users daily. It’s a squeeze, and the region is planning to build a…
 
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    The Online Community Guide

  • You Should Allow Members To Publicly Shame Each Other

    Richard Millington
    27 Nov 2014 | 7:30 am
    Karen writes about #DroughtShaming (a hashtag created to shame people that waste water): "Drought shaming and other attempts at informal social control rely on social interaction, specifically our desire to seek the approval of others. If we don’t particularly care if others like us or approve of us we might not alter our behavior."  Do you allow public shaming of members (or non-members) who violate rules (both written and unwritten)? If you do, you risk allowing public spats that can dominate all group discussion.  If you don't, the community…
  • Building Communities Inside And Outside Existing Ecosystems

    Richard Millington
    26 Nov 2014 | 7:30 am
    As per the previous post, there is a big difference between building a community where there is a large, existing, ecosystem and one when there isn't.  In a large existing ecosystem, you usually need to work with the key actors in the network to gain their support. Your power and vision is tempered by the demands of these actors. It might mean changing your vision to co-opt new influencers are they rise in importance.  This can seem frustrating (isn't working with people always?) Wouldn't it be better if there wasn't a strong ecosystem? Sometimes, perhaps. …
  • The Power And Politics of Communities

    Richard Millington
    25 Nov 2014 | 7:30 am
    It might come as a shock when existing influencers and leaders within your topic's ecosystem don't join and support your noble community efforts.  It's easy to understand. If you're an influencer, it's likely the existing ecosystem works well for you. Every new entrant is perceived as a threat to your power (power is perceived as a zero sum game).  You don't want to change the status quo if you benefit from the status quo. You don't want to help support others that might reduce your power.  This is why many sectors are dominated by a tiny group of…
  • Why Big Audiences Become Very Small Communities

    Richard Millington
    23 Nov 2014 | 11:30 pm
    There are two common ways to build a thriving community. The first is to begin with a huge audience and promote heavily to build a core, small, group. The second is to begin with a very small, very passionate, audience. It helps to have both, but this is rare. Most big organizations take the first option. They have big mailing lists with millions of members. There will usually be a few hundred die-hard members in the group to get the community started. Most customer service channels work well here. Most amateurs rely on their existing relationships/passionate followings. They launch the…
  • The Rapid Trend Towards Two-Factor Authentication

    Richard Millington
    21 Nov 2014 | 7:30 am
    Two-factor authentication will soon become the norm.  Almost every large organisation (with at least one competent security professional) we work with will now only use a platform with two-factor authentication. Here's a simple explanation.  Authentication (checking you're the right person to be accessing the community) can be done by three factors: 1) Knowledge - Something the user knows (e.g. a username/password) 2) Possession - Something the user has (e.g. a mobile phone/bank card) 3) Inherence - Something the user is (e.g. biometrics - fingerprint/voice/retina) In the…
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    Daily Blog Tips

  • How to Launch a Tourism, Location-Specific Website (Part 1)

    Guest Author
    24 Nov 2014 | 8:00 pm
    The SEO industry changes at a rapid clip. Old practices become redundant in less than months and, in effect, the odds against success prove overwhelming. I know this well enough. It affected my paycheck, my life even. For the last three years now, me and my partner were trying myriad of ways to ensure a constant stream of income by leveraging SEO practices and principles in order to build a sustainable business model. For many of our projects search marketing did provide the necessary backbone- the proper framework – on which we hoped to build our online businesses. And having its…
  • 4 Tips to Maximize the Advertising Earnings of Your Website

    Daniel Scocco
    17 Nov 2014 | 8:51 pm
    Advertising is by far the most popular monetization methods for blogs and websites. That is because running some ads on a site is both easy and efficient. It’s easy because you just need to copy and paste some code and you are set. It’s efficient because if you stick to the major advertising networks your earnings will be pretty decent. Despite these advantages, I often hear bloggers and webmasters complaining that they are not making as much money as they would like with the ads on their sites. Sometimes this is a problem with the site itself. For instance, if the the number of…
  • SSL Is A Ranking Factor Now. Are You Using It?

    Daniel Scocco
    11 Nov 2014 | 8:16 pm
    SSL stands for Secure Sockets Layer. It’s basically a protocol to cryptograph data sent over the Web (e.g., over the HTTP protocol), making it more secure. Until a couple of years ago only large websites and online stores used SSL, especially on the payment processing pages. This picture has been changing quite fast. In fact most established websites and companies today use SSL, not only for payment processing but also for user login, authentication and so on. Google is a big proponent of SSL, and a couple of months ago it announced that it will start using SSL as a search ranking…
  • Blogging Mistakes, Traffic and Content Ideas

    Daniel Scocco
    6 Nov 2014 | 4:18 am
    Here’s another list of useful and interesting links I found while browsing the web over the past couple of weeks. If you are looking to boost your traffic or to learn more about promotion and SEO, you’ll like the links below. 1. How to fix these 100 blogging mistakes and build a successful blog Very useful article from the BloggingFever guys. It lists 100 blogging mistakes you should avoid, and I am sure you’ll find at least a couple that you are still making! Here’s a quotation: Back in the high school, it is always a plus point that you can demonstrate complexity…
  • 3 Free Tools to Build A Website With No Technical Skills

    Daniel Scocco
    3 Nov 2014 | 9:32 am
    A couple of years ago I run a survey to know more about my readers, and I was surprised to find that around 15% of them didn’t have a blog or website yet. They said they wanted to build one, but didn’t have any technical skills, so they were afraid to get web hosting, install WordPress and so on. If you are in this situation, or if you know someone who is (e.g., a parent or a friend), there are tools one can use to build a website today that require no technical skill whatsoever. Below you’ll find 3 of them. 1. IM Creator If you are looking for a complete website, with…
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    Nate Ritter

  • How to relieve sinus pressure headache (fast and naturally)

    Nate Ritter
    12 Nov 2014 | 11:04 pm
    You can naturally (and quickly) relieve sinus headaches.  Here’s what this page contains.  Click one of the links below to skip to that section. Info about sinus pressure and headaches How to relieve sinus pressure headaches naturally Info about sinus pressure and headaches Sinus infections can be bacterial, viral, or fungal in origin and can be in the various sinus cavities or the nasal passages. An acute sinus infection refers to those of short duration whereas those with chronic sinus infections have episodes lasting more than 10 days and occurring 3 or more times per year. There…
  • Different Types Of Business Degrees

    Nate Ritter
    7 Nov 2014 | 8:46 am
    Whether you want to work for a major corporation or start your own business, earning a business degree can be one of the smartest decisions you will ever make. Whether you want to major in business management, accounting, finance, marketing, international business or other specialization a business degree can open many doors to exciting careers. However, choosing the best school can be difficult. There are many schools, both non-profit and for-profit, that offer a variety of different types of business degrees for everyone. From Associate degrees all the way to Doctorate degrees, there is a…
  • Starting A Micro Loan Business

    Nate Ritter
    25 Oct 2014 | 7:29 pm
    Professional lending companies may think that micro loans are only for experts, but the truth is that with some good record keeping, thoughtful planning and elbow grease, any individual can start a micro loan business on their own. 1. Pick a Cause When starting a micro loan business, you should establish a mission and determine what collectives or groups of individual entrepreneurs they want to cater to. Activity-based micro credit can target small companies such as fishery, agricultural operations or textile-based start-up companies. They can be gender specific as well such as helping women…
  • How to Integrate Codeception’s c3.php into Laravel4 – Step by Step

    Nate Ritter
    27 Aug 2014 | 10:39 am
    (Before we start here, if you’d like to see this, and other technical posts like this, done on video in the future, please say so in the comments below. Thanks!) After banging my head against a wall trying to integrate Codeception’s c3.php into Laravel for code coverage, I realized it wasn’t as hard as I had thought.  Regardless, here’s my post on how I did it. Prerequisites You’ll need xdebug installed with remote_enable option turned on. Here we go I was doing functional tests, so here’s an example functional.suite.yml with the coverage element added.
  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
 
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    Louis Gray

  • You Can't Achieve Equality by Expecting Everyone to be the Same

    25 Nov 2014 | 11:15 am
    There's not much a fairly privileged white guy who hails from the suburbs can say about diversity or racism without being questioned. Compared to many other people who don't hail from WASP backgrounds, most of my challenges are pretty easy. I don't come into life fighting against a biased expectation of who I am or what I'm capable of. I don't immediately find that people assume I'm not smart enough, or honest enough, or trusted enough to participate in their workplace and their communities. Things are remarkably comfortable.Speaking up or talking about hard issues like racial bias or…
  • Our Smartphones Have Surpassed Their Role as Computers In Our Pockets

    7 Nov 2014 | 3:00 pm
    The prevailing mantra holds that as our phones become increasingly smart and constantly connected, that we're walking around with the equivalent of computers in our pocket.These intelligent devices can do practically everything their PC predecessors could, from email and web browsing to document sharing and creation, music and photos, and any application you can think of. In fact, I'd argue that we're not only seeing people spend more hours with their mobile devices than traditional PCs, they're more functional as well - as the smartphone has surpassed the PC. Ever try taking photos with your…
  • Fitbit Launches Challenges to Push You and Friends to Go Further

    17 Oct 2014 | 2:45 pm
    The charm of Fitbit has always been more than just counting steps and seeing how far you've meandered in your day. Even more than the virtual badges you can collect for hitting new personal records, one of the most engaging pieces of this smart wearable has been informally competing with your friends for a place atop the leaderboard, learning who is the most active, and seeing just how much further you need to go to land a spot at the top.With a new feature rolled out quietly last week, Fitbit has formalized these challenges, encouraging you to take on your friends directly. New on Fitbit:…
  • What If We Redid the 2000 .Com Monopoly Edition for Today's Web?

    14 Oct 2014 | 3:15 pm
    In the year 2000, as the .com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard. Emails and downloads were new conversation topics, and if you weren’t still on AOL, debates would ensue over which ISP you should choose, or which search engine or portal was the best. Sun was the dot in .com and Linux seemed poised to take over the desktop. Obviously, not everything turned out that way, even if some of the names are still around, and even strong.The 2000 .Com Monopoly BoardOne of the fun collectibles that came out of this time was a .com edition of…
  • Cloud Powered Near Instant PC, Mobile Upgrades Are the New Reality

    13 Oct 2014 | 11:00 am
    Buying a new computer or getting a new phone used to be a huge pain. Even if everything was up and running right away, you had to plan for hours, or even days, of moving all your data from the old device to the new one. And if you didn’t successfully complete the data migration, or had sufficient paranoia, you could end up with old devices cluttering your home - just in case you might need to get that old content. But with so much of our data moving from local disks to the cloud, and new operating systems improving their sync and account setup, the day of hot swapping devices is here. As…
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    ConverStations: Small Business Improvements

  • 8 Tips to Creating a Small Business Holiday Marketing Plan

    Mike Sansone
    28 Nov 2014 | 2:06 am
    Written by Lewis Robinson Whenever the holidays roll around, anyone hawking anything is always in a tizzy to sell as much as possible. This impulse is understandable, given the rampant fervor surrounding the end of the year. Holidays provide a quick shot of adrenaline and a potential long-lasting brand boost to any small business. Crafting a marketing plan before the holidays hit can pay off in a big way. These quick tips should come in handy when pursuing this goal. 1 – Know Your Audience Inside and Out If you want to convert, you need to know the needs and wants of your core audience…
  • A Poem of Gratitude for Small Business

    Mike Sansone
    27 Nov 2014 | 2:23 am
    Almost a decade ago, I was driving through a small, rural town in Central Iowa about this time of year. There was a store having a Going Out of Business Liquidation Sale. When you think about it, things must have been really tough. This time of year, a retail business should thrive – or at least be busy enough not to have to liquidate. It broke my heart. It still happens too often. But small business owners are some of the most persistent, vigilant, hardest-working people I know. With Gratitude for Small Business I love a small business and the owners that I meet with offices and…
  • Giving a Gift of Growth

    Mike Sansone
    25 Nov 2014 | 2:15 am
    As part of the season of thanks and giving, consider gifting your favorite small business owner a gift of growth. On December 23, 2014 we will award five business owners with a 3-month subscription to SubCLUBs. Each month the winners will receive a report on their current web and social media status, access to premium content, 90 minutes of one-on-one coaching calls, members-only discounts on any project work from the SmallBiz Tracks team. You can nominate as many business owners as you want – even yourself! Think of all of your favorite business owners you’d like to give the gift…
  • Coaching Calls Designed for a LIFT

    Mike Sansone
    24 Nov 2014 | 2:47 am
    One of the best part of being a member of SubCLUBs are the coaching calls. Each month, active members receive 90 minutes of one-on-one coaching by phone, Skype or Google. These calls can be scheduled in 15, 30, 45, or 90-minute segments. During these coaching calls we cover each point of our LIFT practice: LEARN Something New IMPROVE on Something Old FIND FLOW and avoid overwhelm THINK differently By applying the LIFT practice to these calls, there is structure to our conversation around the goals, projects, and pivots being made within and around your business. One of the reasons we also…
  • Week in Review: Posts and Podcasts Nov 16 – Nov 22, 2014

    Mike Sansone
    23 Nov 2014 | 10:06 am
    Week in Review November 16 – November 22: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: November 22, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog posts…
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    RyanSpoon.com » Blog

  • Social Commerce Done Right: Nike’s Takes to Social for “Twitter Only Sales”

    Ryan Spoon
    24 Nov 2014 | 2:10 pm
    If you are a sneaker aficionado, you are probably well aware of Nike’s fantastic, online, social-only commerce routine. You might even have signed up for Twitter alerts from @NikeStore so that you never miss a special sale. And as a geek and a self-proclaimed sneakerhead (defined here: NYTimes here and here, FiveThirtyEight here)… Nike’s Twitter usage is among the best examples of social commerce and part of my shopping habit (I actually have Twitter iOS notifications turned on for @NikeStore). And if you’re not a sneaker fan, you should find Nike’s tactics…
  • SportsCenter App for iOS8

    Ryan Spoon
    25 Sep 2014 | 12:59 pm
    Yesterday we released an update to the SportsCenter App for iOS – optimized for iOS8 and including a rich, personalized widget. Users can now add the SportsCenter widget to their Today panel within iOS8. The widget includes live scores from your favorite teams and one-click access to listen to ESPN’s live Radio broadcast. You can actually customize which teams appear within the widget from the settings section of the SportsCenter App.
  • A New ESPN.com Is Coming

    Ryan Spoon
    16 Sep 2014 | 2:38 pm
    Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned ESPN.com. It is the first day of our Beta process – a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here). And you can learn more about the redesign and request early access here. Below are some questions and my answers from the Mashable article: What are the goals for the new ESPN.com? Simply put, we set out to build a…
  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100’s…
 
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    The Engaging Brand

  • 10 Traits of Brands Built to Make You Smile

    Anna Farmery
    26 Nov 2014 | 7:46 am
    What sets great companies apart? What brings clarity to a brand? Of course knowing who you are, knowing why you exist and consistently delivering on those promises all help BUT there is one aspect often neglected by businesses and entrepreneurs alike.. And it is this…   Brands often forget this yet it is critical for both you and your consumer. Why? Because we are judged by what we do AND by what we won’t do…. Think about the brands you most admire….they stand for something and against something. They don’t take the easy option, they take the option that…
  • 4 Reasons You Suffer From Social Burnout

    Anna Farmery
    25 Nov 2014 | 3:29 am
    Being social is hard work; it means that you have to feel passionate about what you do, it means you have to want to connect with like minded people, it means wanting to give more than receive. Humans are social beings. When it comes to sports team we can be passionate, when it comes to friends we want to talk to them, when it comes to family we want to give them love. So why is being social so hard when you are working? Too often we are working in a job than working towards a mission. Too often we are connecting for the goal of connecting to further our career rather than for the love of…
  • 513 – 7 Management Reward Principles

    Anna Farmery
    24 Nov 2014 | 5:55 am
    “Build yourself. Build your team. And, together, you will be…Built to Lead”  David Long What if everything you think you know about being a world class manager is wrong! Well, David Long believes that many aspects are and offers us a way to refine the management puzzle, allowing us to focus on our talents to guarantee success! Anna Farmery talks to David Long about Built to Lead: 7 Management R.E.W.A.R.D.S Principles for Becoming a Top 10% Manager. We discuss What are David’s 7 Management R.E.W.A.R.D.S behind the success at MyEmployee. How the REWARD principles…
  • Secret Productivity Tip That Transformed My Business

    Anna Farmery
    19 Nov 2014 | 12:55 pm
    Do you have lot’s of ideas? Do you end up doing loads of things? Do you then burn out and wonder what has gone wrong? Me too. How great would it feel if we had a productivity tip that turned thoughts into actions and gave you clarity on why you were so busy? You need two words to add to each idea, to each task in your busy working day…just two little words that transform a thought, a task into something that will drive value. Ready for the two words? Ready for a simple productivity tip to bring more clarity and focus to what you do? Just add “so that” to any sentence.
  • Secret Trove of Resources for Entrepreneurs

    Anna Farmery
    18 Nov 2014 | 9:05 am
    As an entrepreneur you understand the phrase “The buck stops with you”. You feel the burden of making that business dream become reality. What if though we didn’t feel it was a burden, what if we saw this as an opportunity? An opportunity that needs you to make it happen not carry it on your shoulders each day, weighed down with expectation. And that is why that original phrase needs a little help…. “The buck stops with you so let the book lead you” People often ask me how many books do I read and I simply can’t answer the question. It is like…
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    NTEN

  • The Impact of Your Donation: Udaya Sharma, 14NTC Scholarship Recipient, Shares

    Steph
    26 Nov 2014 | 12:30 pm
    Last year, NTEN Community Champions helped to raise over $36,000 to support the NTEN Community Challenge, which enhanced NTEN's program accessibility, including sending over 50 people to the 2014 Nonprofit Technology Conference (14NTC) and the 2014 Leading Change Summit (14LCS) with scholarships. To whom did the scholarships go, and what was the impact of your donation? As we try to raise support for 2015, we wanted to share the impact of your donation from last year, from the voices of our scholarship recipients. Today, we want to introduce you to Udaya Sharma, CEO…
  • #GivingTuesday is almost here! NTEN Members share their campaign plans

    Megan
    26 Nov 2014 | 8:45 am
    It's hard to believe it's less than one week from #GivingTuesday, an international annual day of giving to kick off the giving season. #GivingTuesday takes place on the Tuesday following Thanksgiving, falling on December 2 this year. For nonprofits, taking part in #GivingTuesday can be an effective boost to your annual campaign fundraising efforts. In the two years since its inception, #GivingTuesday campaigns saw a 90% increase in online giving, and 40% increase in average gift size. But the holiday is also a way to rally your community together in the spirit of giving to share their support…
  • Member Appreciation Month Week 4: Gobble Up the Grand Prizes and Congratulations to Last Week's Winners

    Megan
    24 Nov 2014 | 7:22 am
    We're coming into the last week of Member Appreciation Month (MAM), our month-long celebration of NTEN Members! Many of our American Members are getting ready for Thanksgiving festivities later in the week, but before you sit down to the feast, there's still ways to take part in the MAM festivities, and get your chance at winning the Grand Prizes: Two Firefox OS smartphones from the Mozilla Foundation! One will be awarded to an NTEN Member who renews their NTEN Membership before Nov. 30, 2014. The other will go to an NTEN Member who's been actively engaged with the NTEN Community throughout…
  • The Impact of Your Donation: Karen Borchgrevink, 14LCS Scholarship Recipient, Shares

    Steph
    21 Nov 2014 | 2:30 pm
    Last year, NTEN Community Champions helped to raise over $36,000 to support the NTEN Community Challenge, which enhanced NTEN's program accessibility, including sending over 50 people to the 2014 Nonprofit Technology Conference (14NTC) and the 2014 Leading Change Summit (14LCS) with scholarships. To whom did the scholarships go, and what was the impact of your donation? As we try to raise support for 2015, we wanted to share the impact of your donation from last year, from the voices of our scholarship recipients. Today, we want to introduce you to Karen…
  • Things We Like (November 2014)

    Steph
    20 Nov 2014 | 3:15 pm
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.In honor of the ESA’s Philae probe landing on a comet (NO BIG DEAL OR ANYTHING), xkcd creator Randall Munroe has given us this commemorative cartoon version of the sights of Philae in space. Do you prefer to experience the wonders of the cosmos in audio form? NASA is on Soundcloud, so you can listen to the sounds of space, too. Experience the native IFTTT Space Channel in various recipe forms to automate your vast wonder of the cosmos. In the vast state of social consciousness, how…
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    PsyBlog

  • 5 Easy Activities Proven To Enhance Life (Perfect for Thanksgiving)

    Jeremy Dean
    27 Nov 2014 | 7:42 am
    Five prosocial activities proven to be perfect for boosting happiness and well-being. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Easy Activities Science Has Proven Will Make You Happier Today 10 Ways Gratitude Can Change Your Life & 4 Step Gratitude Plan How Just One Night’s Poor Sleep Can Hurt a Relationship 6 Rules for a Happy Life and Healthier Environment The Emotion That Boosts Self-Control and Saves You Money
  • How To Use Music To Boost Athletic Performance

    Jeremy Dean
    26 Nov 2014 | 6:56 am
    Research reveals which types of music improve which types of athletic performance. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: New Study of Improvising Jazz Pianists Shows Similar Brain Circuits Used for Music and Language 10 Magical Effects Music Has On the Mind Making Music Dramatically Improves Young Children’s Behaviour Why Do We Enjoy Listening to Sad Music? How To Get a Bigger Buzz From Upbeat Music
  • Male or Female Bosses? The Sex Which Gets More Depressed From Work

    Jeremy Dean
    26 Nov 2014 | 6:32 am
    How more authority at work affects depressive symptoms in men and women. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The 5 Biggest Reasons People Get Anxious or Depressed A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again 4 Surprising Advantages of Being Depressed How Our Emotions Work 50 Years of Leadership: Women Rated As Effective Or More So Than Men
  • Dementia: The Brain’s Weak Spot Found

    Jeremy Dean
    25 Nov 2014 | 6:43 am
    A brain network which links dementia and schizophrenia has been discovered. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How To Detect Dementia Before Any Symptoms Appear How Cynical Personality Traits Affect Dementia Risk The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia Intense World: Autistic Brains Create 42% More Information at Rest Major Cause of Dementia Identified Which Could Lead to New Treatments
  • Here is What The Brain Can Remember From Infancy (Even When Consciously It’s Gone)

    Jeremy Dean
    24 Nov 2014 | 7:01 am
    The astounding power of the unconscious to store information we've consciously forgotten. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Your Brain Judges a Face’s Trustworthiness Before You Consciously See It New Study of Improvising Jazz Pianists Shows Similar Brain Circuits Used for Music and Language How The Brain Processes The Emotions Brain Map of Love and Desire Family Problems In Childhood Affect Brain Development
 
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    Media Culpa

  • Nissan’s brilliant Twitter response to #breaktheinternet

    kullin
    14 Nov 2014 | 4:46 am
    The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, butt one brand that really got to the bottom of the issue sent out a tweet to end the discussion. Here’s Nissan’s first Twitter rear-time marketing effort. Hate to break it to you, @KimKardashian. #BreakTheInternet (cc: @papermagazine) pic.twitter.com/WOWFy5p6FB —…
  • Instagram is wasting precious screen space with new look

    kullin
    14 Nov 2014 | 2:07 am
    Instagram continues to bring out new updates to its app every week now and the change I blogged about a few days ago has already been removed again. I love Instagram and I check the app several times per day. In the latest update there has been a change to the design of the activity feed. The tab that used to be called “news” is now called “you” and for some time the notifications (likes, comments or follows) have been presented in a quite condensed feed. Images to the right had no white space between them. Before that, the images had rounded corners and also some…
  • Instagram adds suggested accounts in drop down menu

    kullin
    12 Nov 2014 | 1:26 pm
    I’ve blogged about recent changes to Instagram and today I discovered another new addition to the popular app. Instagram is obviously adding improvements that will make it easier to follow new accounts. The one I just noticed is a drop down menu next to the follow button on a profile page. When you click on the arrow Instagram shows three suggested accounts to follow that are similar to the one you are watching. A clever little feature that probably will contribute to the growth of connections among accounts. Follow me on Instagram at @kullin Related Posts:Instagram removes time stamps…
  • Time stamps are back on Instagram photos

    kullin
    3 Nov 2014 | 3:23 am
    Last week I blogged about a new follow button on Instagram photos which unfortunately meant that time stamps were removed from images under a specific hashtag or location. Well, they weren’t missing for very long, because now time stamps are back. Now they are displayed under the images so that both the new follow button and the time stamp are visible. Although I won’t take any credit for this change, it was exactly what I expressed in my blog post. Here you can see the same image now with the new time stamp and below the example from last week without the time stamp.  …
  • Instagram removes time stamps and here’s what I don’t like about it

    kullin
    30 Oct 2014 | 4:01 am
    Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with one click as opposed to before when you had to click on the user profile in order to follow that account. It’s a smart move but the downside of this change is that the follow button has replaced the time stamp (“Följ” is Follow in Swedish). I think the loss of the time stamp is…
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    Regular Geek

  • Geek Reading November 27, 2014

    Robert Diana
    27 Nov 2014 | 10:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Because Reading is Fundamental | Coding Horror Ladies and Gentleman: the Language Grafters | Rob Williams’ Blog People…
  • Geek Reading November 26, 2014

    Robert Diana
    26 Nov 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Double Shot #1438 | A Fresh Cup Dew Drop – November 25, 2014 (#1903) | Morning Dew New malware: Password managers at risk…
  • Geek Reading November 25, 2014

    Robert Diana
    25 Nov 2014 | 5:45 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How do I still write code as a Tech Lead? | Java Code Geeks Double Shot #1437 | A Fresh Cup Content Strategy for the Customer…
  • Geek Reading November 24, 2014

    Robert Diana
    24 Nov 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. WordPress 4.0.1 Security Release | WordPress Announcing New Benefits from Stripe and FbStart.com | Facebook Developers Docker:…
  • Geek Reading November 21, 2014

    Robert Diana
    21 Nov 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Keybase Client | ongoing by Tim Bray Large scale distributed consensus approaches: Large data sets | Ayende @ Rahien 10 Questions…
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    Maggie McGary.com

  • Why Community Manager Should Be Your Association's Next Hire

    Maggie McGary
    14 Nov 2014 | 6:35 am
    It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.The article talks about how startup community managers are “Part sociologists, part event planners, part product…
  • Really, Internet? Is This What Social Media Has Become?

    Maggie McGary
    5 Nov 2014 | 6:00 am
    Maybe it’s just because the leaves are falling off the trees and it now gets dark at 5:30 pm and I’m depressed that winter’s almost here. Maybe it’s run-of-the-mill social media fatigue. Maybe it’s because I finally dropped my iPhone one too many times yesterday and the screen finally shattered. All I know is that when I read about Alex from Target, it just depressed the crap out of me. And now, 24 hours after I wrote this original post, it depresses me even more.*What’s depressing about a nice kid working at Target becoming Internet famous for no reason? Beats me…all I know is…
  • Making Sense of Social Media Analytics

    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
  • LinkedIn Drops Ability to Connect Via Groups

    Maggie McGary
    6 Oct 2014 | 6:48 am
    A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. Now it appears that they've dropped one of the big attractions of groups for many people: the ability to connect with people via groups you're in together.As this post describes, a big plus of LinkedIn groups has been the ability to connect with people via a group you're both in. Now, however, and true to LinkedIn quietly dropping features with no explanation or notice, that feature has been removed. You'll notice that if you go to send a connect request to someone in a group, where there…
  • 5 Trends Impacting Association Social Media in 2014

    Maggie McGary
    29 Sep 2014 | 6:49 am
    Even though I'm not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: ImagesA huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more…
 
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    Social News Watch

  • The Social Reason that Transparent Pricing Works

    JD Rucker
    25 Nov 2014 | 4:36 pm
    If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense. Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t…
  • Big Data Needs a Great Interpreter to be Effective

    JD Rucker
    18 Nov 2014 | 10:29 am
    I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective. This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years…
  • The Real Reason that Facebook is Changing to Non-Promotional Business Posts

    JD Rucker
    18 Nov 2014 | 10:05 am
    The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move. In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their…
  • Dealership Gets Social with ‘Keys in a Box’ Spoof Video

    JD Rucker
    16 Nov 2014 | 3:36 pm
    When a local company tries to spoof something, it normally fails miserably. It can come across cheesy, risky, and unprofessional. In the case of Oak Lawn Toyota‘s spoof of a popular SNL skit, the end result was pretty darn spot on. They made the video below based upon “D**k in a Box”, a popular skit that featured Andy (Andy Samberg) and Raif (Justin Timberlake). The production level, scripting, sound, and everything about what the dealership did was exceptional. I’ll let the video speak for itself…
  • How LotLinx Fits Into Our Marketing Offerings

    JD Rucker
    10 Nov 2014 | 3:14 pm
    It’s easy for us to point to social media or search engines as our bread and butter. They make sense. With the goal of Dealer Authority being to help dealers generate more business, the focus on search engines and social media makes sense because they’re the most obvious ways for dealers to move the needle on their marketing. We can send shoppers to the inventory, which is exactly where we want them to be in order to achieve our clients’ goals (and thus our own goals at the same time). LotLinx seems to be out of place at first glance. It isn’t social media. It…
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    Solar News DannyBrown

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
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    connect.icrossing.co.uk

  • Swaziland photos from the Development Squared leadership programme

    oliver.hughes
    24 Nov 2014 | 7:41 am
    Earlier this year at one of our company meetings Rachel Collier, our Chief Talent Officer, announced the opportunity for someone from iCrossing to work with an organisation called Development Squared. Development Squared work to link skilled workers from the UK with Swazi businesses facing challenges that more well established UK workers could help with. Participants work within the business for a whole week to help them develop specific skills they need such as finance, marketing, people and project management. Swaziland is found just between South Africa and Mozambique. I have to confess…
  • Tis the season for shoppable content

    Danny Chadburn
    21 Nov 2014 | 3:44 am
    With all these twinkling TV ads around, you might be confused into thinking it was Christmas! The battle for the best 30 second commercial is now more talked about than the race for the #1 spot in the singles chart, and sometimes their soundtrack actually becomes part of it. As you can see from the huge volume of penguin related items currently available to buy from John Lewis (a whopping 155), this content isn’t ‘just’ for Christmas – it’s shoppable, and it’s just one of many attempts by businesses to use content as a way to tap into the festive buying frenzy. There are many…
  • 3 quick PR tips to improve your outreach

    Ricardo Rodriguez
    19 Nov 2014 | 6:19 am
    The increasingly blurry lines between PR and SEO are a hotly discussed topic. As Google moves to discredit the ‘old ways’ of link building – namely, guest posting and directory links – in favour of editorial, natural link-building efforts, it is becoming increasingly pertinent that SEOs possess the skills from both a technical and journalistic point of view. At iCrossing, we pride our SEO team on being comprised of both. Below are three quick and simple ways, inspired by our outreach specialists, which can greatly improve the relationship between SEOs and influencers. While to some…
  • TEDxBrighton – Many Hands

    Sharna Waid
    17 Nov 2014 | 3:20 am
    We live in a digital world, where technology is prevalent in our everyday lives, social networking is an obsession, screens have become our surroundings and wearable tech is the future. We are more connected than ever so why do we arguably feel more isolated? The problem? Our online distractions drive us to desire the physical. Labour work was once the fruitful art of our ancestors and now the skill of making has become a rarity within the noise of the networked age. This was the recurring theme of the latest TEDx conference held at the Brighton Dome, which iCrossing sponsored. The 4th annual…
  • iCrossing becomes Guinness World Records title holders

    Jenny Ellery
    10 Nov 2014 | 6:20 am
    What do iCrossing and Usain Bolt have in common? They are both official Guinness World Records title holders. Yes, that’s right a team of eight of our staff now hold the record for ‘Longest span of a bridge made with interlocking plastic bricks in three minutes’. Becoming a Guinness World Records title holder is a childhood dream for many – especially those of us who grew up watching Roy Castle and his Record Breakers programme back in the 80s.  But for eight iCrossing staff, this dream has now come true. They successfully built a bridge with ‘interlocking plastic bricks’ that…
 
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    C R U C E S

  • The Cicret Bracelet: Projects your mobile interface on your skin (video)

    Michael Myers
    25 Nov 2014 | 9:48 pm
    This is a pretty cool idea. The obvious things that someone needs to consider are: Are my forearms big enough to get this to work? (Time to start lifting ladies!) Are my forearms to hairy get this to work? #antiLumberjack Enjoy!
  • Get creepy

    Michael Myers
    18 Nov 2014 | 9:41 am
    I arrive in Denver at 3:32pm on flight 1431.  I need to get to Boulder by 7pm for a dinner meeting. I get off the plane and make my way to the main concourse. I receive a text that Uber will be at door 8B on the west side as usual. I reply back; “I’m hungry ...
  • Introducing Snapcash!

    Michael Myers
    17 Nov 2014 | 4:31 pm
  • Snobs rule!

    Michael Myers
    16 Nov 2014 | 8:36 pm
    For most, the word snob is derogatory.  Someone who’s palette is so sophisticated they can’t be pleased. Someone who has the highest standards when it comes to experiencing the thing that they love. If you think about this definition, you could also call them geeks. Terms like beer geek, bike geek are common these days. Subject Matter Experts, ...
  • Ditto Labs can pull social data out of your images (video)

    Michael Myers
    15 Oct 2014 | 8:28 pm
    I posted about this undeveloped technology two years ago and here it is! Finally!!! Enjoy.
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    Ben Werdmüller

  • Surely we can do better than this

    20 Nov 2014 | 1:17 am
    2 min read On my way home tonight, an elderly homeless man stopped me in the street and asked if he could sleep on my floor  because it was cold and rainy. To my shame, I said I couldn't help him, although I could offer him some money, which he declined.He told me that he had been an actor, and had been in a movie with Lucille Ball. He said that he had been in a version of the Threepenny Opera directed by Jack Nicholson. And he said that nobody would give him the time of day, let alone a roof over his head, because they don't want to say they know a homeless man.Here, by which I mean in…
  • Opinions are a feature

    18 Nov 2014 | 8:21 pm
    4 min read Lately I've been thinking about the differences between entertainment and technology:entertainment n. the action of providing or being provided with amusement or enjoyment.technology n. the application of scientific knowledge for practical purposes.I've heard a lot about "delighting the user" lately. This is a good thing: a satisfying product does delight the user as a side effect of the way it operates. It might, as Android Lollipop does, provide slick animations to let the user know that their command has been received. It could predict the user's intentions in new ways. It might…
  • Shoplifters and thieves #podcastsunday

    16 Nov 2014 | 11:50 am
    Shoplifters and thieves #podcastsunday Some thoughts about shoplifting from Whole Foods and startup culture.
  • 8 tips for writing open source web apps that anyone can use

    14 Nov 2014 | 3:15 pm
    10 min read I’ve spent my career writing open source web applications that are designed to be used by non-technical users. Elgg was a social networking platform that was described at the time as “MySpace in a box”. Known is a web platform that allows you to share and communicate from your own domain as easily as posting to Twitter or Facebook.Elgg was ultimately used by organizations like Stanford, Harvard, Oxfam, Greenpeace and the World Bank. Known’s open source community is growing fast. Here are some lessons I’ve learned from both projects.1. It’s not about youAs a developer,…
  • Open-sourcing .NET is the best thing Microsoft could have done.

    12 Nov 2014 | 12:15 pm
    2 min read Microsoft open sourced their .NET platform today.Superficially, this is a huge deal: a proprietary platform at the heart of their development offerings is now available under an MIT license. Fantastic! This has been a long time coming and illustrates that Microsoft has turned a corner.I think this is undeniably a good thing. It's also a fantastic thing for Microsoft.It's not that .NET is going to be maintained by the community and Microsoft is leaving it to fend for itself. Instead, they will continue to direct the project - but it will be available on more platforms, and support a…
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    Social Networking for Newbies

  • How to be strategic with your LinkedIn updates

    admin
    15 Nov 2014 | 2:29 pm
    There are three critical success factors on LinkedIn: 1- Your profile 2- Your network 3- Your strategic activities Nowadays your activities on LinkedIn can pretty much be boiled down to publishing status updates and participation in groups. In this video I talk about the purpose, frequency and content of effective status updates. Enjoy.
  • Anatomy of a great LinkedIn recommendation

    admin
    12 Oct 2014 | 2:12 pm
    I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below. Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than…
  • How to find your tagged LinkedIn connections

    admin
    2 Oct 2014 | 3:05 pm
    If you’ve been following this blog you’ve know that I equate navigating LinkedIn to shopping at Costco! They’re constantly moving things around to get you to spend more time on the site. And this can be VERY frustrating. One of my clients asked about finding his tagged connections. The video below shows you how to do this.
  • Publishing your content on LinkedIn PULSE

    admin
    26 Sep 2014 | 3:20 pm
    If you’d like to publish your blog content on LinkedIn, LinkedIn’s PULSE will allow you to do this. On your Home page, in the field where you would type in a status update, look to the right of that box for a pencil icon. If you see the icon, you have the publishing tool. (If not, be patient…the tool is still rolling out.) Click on the pencil and a blogging space will appear.
  • How to tag your LinkedIn connections

    admin
    12 Sep 2014 | 2:40 pm
    Tagging your LinkedIn connections allows you to organize your contacts. In this video I show you how to perform this task.
 
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    Growmap

  • How to Build a Free Online Business Site or Family Holiday Card

    Gail Gardner
    26 Nov 2014 | 8:23 pm
    Half of your work peers and family is on Facebook – but the other half isn’t. Some use Instragram while others don’t have smart phones. How can you share your holiday thoughts with everyone in one place? What if you want to share your business’ holiday specials or favorite photos? Make a holiday website! Even if you aren’t technically inclined, it is easy using a free website builder like IM Creator. By using one of the free templates you don’t have to know much about design. The layout is done for you. Just click on anything you want to change. For images,…
  • Choosing a VoIP Service

    Dana Davis
    25 Nov 2014 | 8:28 pm
    Voice Over Internet Protocol (VoIP) is growing in popularity among small businesses as many eliminate landlines due to the lower costs and ease of use of VoIP. However, before switching a small business over to the protocol, it is important to follow a few tips in order to be sure what you choose is suitable for your needs. How Does VoIP Work? Before choosing a VoIP system, it is important to understand how it works. In some cases, a VoIP provider handles most of the difficult parts of the service, connecting calls to phones and software clients through their own hardware. However, the money…
  • Important SEO Basics: 8 Essentials for Optimization of Your Website

    Nishant Prajapati
    24 Nov 2014 | 12:26 pm
    Search engines play a vital role in design and planning a website. For a profitable website, introducing SEO for high rankings on search engines like Google and Bing is essential.  SEO is search engine optimization technique – an effective optimization strategy – which is fundamental and essential for giving your website good search results positions at the most critical time when people are looking to buy your products or services. Essentials for Website Optimization SEO creates a great user experience and communicates your intentions to search engines. 1. Understanding Design…
  • The Front Desk

    Dana Davis
    22 Nov 2014 | 3:25 pm
    The first person you usually see when you enter a doctor’s office is the medical receptionist. This person will gather our insurance information and inform the doctor that you have arrived. These are only two of the duties that you will be responsible for if you think that working in a doctor’s office is something you might like. Most community colleges offer a medical receptionist course, but you can start by taking some classes that relate to the job in high school. English is a subject that you should focus on, and not just the language. You need to know how to write documents…
  • How to Use the Internet to Promote Your Business

    Ajit Nayak
    21 Nov 2014 | 8:26 pm
    Before this digital era, marketing was one of the most difficult areas of a business. Promoting the business required humongous efforts, substantial finances and reaped unpredictable results. In these times, the advent of the various digital tools and the internet were a blessing. The internet provided a huge variety of easy to use platforms and tools for marketing – all at little or no cost – with measurable results. The extensive reach of the internet, coupled with its inexpensive nature, has made it the most common way of promoting businesses, big and small, worldwide. Here are…
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    Fast Wonder

  • Open Source: A Job and an Adventure

    Dawn
    10 Nov 2014 | 5:50 pm
    At LinuxCon in Düsseldorf, I gave a talk about the many ways that you can turn your work in open source into a career, so that you can get paid for all of the awesome work that you do in open source. If you already have a job in open source, I also talked about some of the different options that you have if you eventually want to do something different. I uploaded the slides, but several people (rightly) pointed out that the slides with one sentence didn’t really capture the details that I presented, so I decided that I would take my speaker notes and turn them into this blog post. Enjoy.
  • The Past Few Months: A Recap

    Dawn
    4 Oct 2014 | 8:08 pm
    Since I haven’t been blogging here on my own blog lately, I thought maybe a short post talking about what I have been doing would be interesting for at least a few people! While neglecting this blog, I have been blogging elsewhere and have been spending a lot of time traveling and speaking at conferences. I’ve also been busy with all sorts of other work, so I’ll try to give you the short recap of my activities over the past few months. A quick summary of a few things that I’ve been doing / blogging / whatever: Guest on The Ship Show Podcast, The Pulse of PuppetConf…
  • Lessons about Community from Studio Ghibli

    Dawn
    19 May 2014 | 4:53 pm
    Instead of my traditional Lessons about Community from Science Fiction (video) talk, I decided to do something a little different for LinuxCon Japan. The slides from my Lessons about Community from Studio Ghibli talk are available now (with speaker notes) for my presentation on Wednesday. Abstract Communities are one of the defining attributes that shape every open source project, and the people within them are what make communities so special, not unlike how characters like Totoro, Kiki, and Ponyo shape every Studio Ghibli film. The friendship between Ponyo and Sōsuke shows how people from…
  • Lessons about Community from Science Fiction

    Dawn
    30 Jan 2014 | 2:25 am
    If you think you’ve seen this presentation before, you’re wrong! In the spirit of making sure that every talk at Monki Gras is handcrafted and unique, I prepared a completely new set of slides and lessons just for Monki Gras. While it is probably obvious from the title, this talk focuses on community tips told through science fiction. While the topic is fun and a little silly, the lessons about communities are real and tangible. Here are just a few of the things that I explored in this presentation: Borg assimilation and bringing new community members into your collective for new ideas.
  • My Nerd Story: Ham Radio, Atari, and UNIX

    Dawn
    8 Jan 2014 | 6:00 am
    First, a huge thank you to Crystal Beasley for encouraging me, and others, to get organized and write our nerd stories in the aftermath of the recent comments from Paul Graham. My geek story started early, probably because my dad and grandfather were into amateur radio (ham radio) in a pretty hard core way from the time I was little. I remember my dad studying for one of the morse code exams when I was maybe 4 or 5 years old, and me being the little sponge that I was, picked it up pretty easily. Nothing like a mouthy toddler shouting the answers to motivate someone to learn. My parents got…
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    Social Media Bird Brain

  • Explain (Video) Yourself

    12 Nov 2014 | 12:00 am
    Looking for a new way to reach out to your community? Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot. Why? Explainer videos make a subject quickly understandable Video learning is often easier for viewers as well as entertaining Explainer videos are less expensive to produce than other videos Explainer videos have a long shelf life,
  • Is Your Small NGO Outside of the Donor-Advised Fund Pie?

    29 Oct 2014 | 12:00 am
    Image from Blue Mountain Community Foundation If your small NGO's mission deals with the basic needs of your community, you may already know this economy has left you with less to work with and more to work for as middle-class income has stagnated. But did you know that getting those high-income donors could be more difficult than you thought? And that the reason for that may be
  • The 7 Deadly Social Media Sins

    22 Oct 2014 | 12:00 am
    Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you'll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for
  • 3 Free Webinars from Nonprofit Tech for Good

    6 Oct 2014 | 12:53 pm
    The Public Interest Registry stepped up to sponsor these, so they are all FREE. Take advantage! Check them out HERE.
  • Social Media and News Nonprofits

    24 Sep 2014 | 3:54 pm
    From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don't look at that news in an in-depth way, so if you're wanting to get people more involved with the news you have to share,
 
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    Corporate Eye

  • Black Friday and Cyber Monday Brand Marketing Must Shift with Consumer Behaviors

    Susan Gunelius
    11 Nov 2014 | 11:58 am
    For consumer product brands that offer their products for sale in the United States, Black Friday and Cyber Monday are very important sales days. For years, brand marketers have reduced prices, opened retail locations early, and invested heavily in advertising to get a jump on holiday shopping sales. However, consumer behaviors are changing, and brand marketers have to shift their marketing strategies to meet changing consumer demands. Whether consumer behaviors are changing by choice or they’re changing as a result of brand marketing is a debate I’ll save for another post. For…
  • Nearly 9 out of 10 of the Top 100 Global Brands are on Instagram

    Susan Gunelius
    5 Nov 2014 | 3:07 pm
    The Simply Measured Q3 2014 Instagram study reveals that 86% of the top 100 global brands, according to Interbrand’s annual ranking, have Instagram accounts. Of those top brands that are on Instagram, 76% post at least one photo or video per week. Back in 2012, Simply Measured reported that only 54% of the top brands were on Instagram. Leading brands are spending time on Instagram for good reasons. Their audiences are growing and engagement is growing even more! During the third quarter of 2014, the average Instagram post by the top 100 brands averaged 18,822 likes and comments, which…
  • Innovation Governance and Reverse Mentoring

    Ed Konczal
    5 Nov 2014 | 12:09 am
    My last post reviewed techniques some companies use to improve the technology knowledge of Board and C-Level executives. Executives need this knowledge to make effective Innovation Governance decisions.  To be sure, not every innovation fully involves some type of technological influence,  however as McKinsey consultants indicate most do: The technology lens assesses feasibility and often provides benefits that can create and sustain competitive advantage. Technology, broadly defined, is the enabler of almost all innovative products, services, processes, and business models. It can be a…
  • IAB Takes Another Step Toward Standardizing Selling and Buying of Premium Online Ad Inventory

    Susan Gunelius
    3 Nov 2014 | 6:28 pm
    If you advertise your brand online, then you’re familiar with the challenges in buying and selling premium online ad inventory for advertisers and publishers. Last year, Microsoft, AOL, Yahoo! and Yieldex started working on a standard API that would standardize buying and selling of premium inventory through programmatic technologies. The group set a goal to shift more than 50% of inventory that was sold manually to programmatic trading. Ultimately, they hoped the shift would also cause a shift in how advertisers spend their budgets by moving offline advertising budget dollars to online…
  • Employer Brand, Reputation and Recruitment

    Lucy Nixon
    3 Nov 2014 | 1:00 am
    What keeps a CEO awake at night? Obviously there are a lot of answers to that question, but reputation and recruitment are both high on the list of worries. And they are related… Damage to a company’s reputation doesn’t only have an effect on sales, it can weaken the employer brand; a weak employer brand can mean it becomes more difficult to recruit good candidates – and where a big issue for many companies is that of skills shortage, this can become a critical problem. Some companies have the reputation of being great employers, and inevitably receive a lot of candidate applications.
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    Uber.la - tech reviews, opinion and wit

  • Who Makes The Best Laptop in the World? Who Makes the Cheapest?

    jmacofearth
    26 Nov 2014 | 12:41 pm
    The rough world of computing. Where would you rather be building the "people's computer" for razor-thin margins, or building the BMW of computers and sitting on a pile of cash from the rich margins. And you can reinvest that cash to build better and faster computers rather than manipulate your supply chain and strong-arm your suppliers into giving you better terms and better prices.
  • The Final Word on Twitter Influence, Reach, Ratios and Ads

    jmacofearth
    25 Nov 2014 | 12:59 pm
    Name another tool you can use during the course of any business day to drive 200 – 300 views to your latest post. Oh, and free. Let there be no mistake, Twitter is permission-based marketing. If you've been trying Twitter ads have any anything worthy to report, I'd love to hear from you. But just [...]
  • PC Shifts in 2014: How Dell is Losing the PC Marketing Wars

    jmacofearth
    23 Nov 2014 | 7:21 pm
    DEALS. Dear Dell, if your service business is based on deals and discounts, you've got a bigger problem ahead. And you don't have any first strike advantage this time, there are a lot of companies in the services space.
  • Is Adobe the New Microsoft? BUY vs RENT

    jmacofearth
    23 Nov 2014 | 8:07 am
    It's nice if you work for a company who pays your software rent, but many of us, who work for ourselves, are facing real issues when Adobe introduces a new "must have" or more likely "client used" feature that will require the CS versions of their software.
  • About Your Dell Experience… Do You Have Any Other Enterprise Examples?

    jmacofearth
    20 Nov 2014 | 10:33 am
    Any consultant might be open to going back "inside" for the right offer. So when a recruiter calls me or emails me, I often respond with a fresh resume and an open ear. Today, one of those conversations got to the next level. The details of the role as the recruiter understood it seemed to fit, [...]
 
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    Technology & Marketing Law Blog

  • Lawsuit Over User-Posted Celebrity Photos Survives Dismissal–BWP v. Hollywood Fan Sites

    Eric Goldman
    26 Nov 2014 | 12:31 pm
    I’m not much of a gossip site reader, especially when I can’t get the damn page to load properly and there’s a painful “your” typo on the front screenThe plaintiffs own copyrights in celebrity photos. The defendants run the Hollywood.com “fan site network” with 1,500+ websites dedicated to celebrities, TV shows, etc. The complaint alleges that the entire fan site network is predicated on republishing stolen photos, and that the fan sites are run by “dummy webmasters” who do so without pay but under the network operator’s strict…
  • Perfect 10 Loses Copyright Suit Against USENET Service Provider–Perfect 10 v. Giganews

    Eric Goldman
    25 Nov 2014 | 9:26 am
    Giganews acts as a USENET service provider. Perfect 10 is the litigious pornographer that has helped define Internet copyright law for the last 15 years. It sued Giganews because Perfect 10’s copyrighted images are distributed on USENET. After over three years of pointless litigation, the district court finally put a stop to the lawsuit (in an oddly formatted opinion divided into 3 separate memos). The court rejected Giganews’ direct infringement for lack of “volition.” The question remains: what does “volition” mean in this context? I’ve always found…
  • PissedConsumer Defeats Preliminary Injunction–Roca v. Consumer Opinion Corp.

    Eric Goldman
    24 Nov 2014 | 8:44 am
    Roca makes and sells dietary supplements. They’ve made a series of legally dubious choices, but I think their problems start with their desire to suppress negative consumer reviews. The court describes that: [Roca’s] Purchase Agreement requires customers to agree that, unless they pay the full purchase price without conditions, they “WILL NOT speak, publish, print, blog or write negatively about The Product or The Company in any way.” (Techdirt has been covering Roca Labs’ legal meltdowns in some detail). Photo credit: man’s mouth with bronze or gold metal zipper…
  • Fifth Annual Internet Law Work-in-Progress Conference: Initial Participant List

    Eric Goldman
    18 Nov 2014 | 10:44 am
    From last year’s Internet Law Work-in-Progress Conference at New York Law SchoolOn March 7, 2015, Santa Clara University will be hosting the Fifth Annual Internet Law Work-in-Progress conference. Over 50 Internet Law scholars from around the globe have signed up to come. If you’d still like to join us, please contact me at your earliest convenience. We’re running out of room, so pretty soon I’ll be putting all new speaking requests on a waitlist. Here’s the initial participant list: Usman Ahmed // Georgetown Law (adjunct)/eBay David Ardia // University of North…
  • LinkedIn Can’t Shake Publicity Rights Claims Based on Reminder Emails

    Venkat Balasubramani
    17 Nov 2014 | 10:41 am
    This is a lawsuit against LinkedIn alleging that LinkedIn wrongly sent out repeated invites to users’ contacts. In an initial ruling, Judge Koh denied LinkedIn’s request to dismiss on the grounds of standing but dismissed the federal claims for alleged violations of the Stored Communications Act and the Wiretap Act. The court said that Plaintiffs consented to the initial invitation email but not the second and third emails. (Blog post on the previous ruling here.) The plaintiffs’ second amended complaint drops the federal claims and alleges violations of publicity rights and…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

    Ben Brausen
    28 Nov 2014 | 2:45 am
    10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges Facing Social Media Marketers - Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter Google: Stop Using PageRank As A Metric, We…
  • Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

    Lee Odden
    26 Nov 2014 | 8:30 am
    Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content Marketing is all about customers and providing them the information they need to inspire action. The themes that align buyer interests and brand goals as part of a content marketing strategy can inspire the focus of any content or media whether it’s…
  • How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

    Lee Odden
    25 Nov 2014 | 9:02 am
    A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was promoted to attract links and social shares to ensure a presence on crawlable social media platforms. But then organic traffic began to slow down in growth and eventually decline, despite following SEO best practices capable of the…
  • 20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

    Lee Odden
    24 Nov 2014 | 5:27 am
    On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself. While the Minneapolis / St. Paul…
  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
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    FUEL LINES

  • Ad Agency New Business | Social Media Workshop – Orlando

    Michael Gass
    25 Nov 2014 | 7:21 am
    A New Approach is NOW Needed for New Business.This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development.
  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
 
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    Jon Dale

  • You Need a Budget (and so do I)

    Jon Dale
    13 Nov 2014 | 12:37 pm
    Photo courtesy of taxcredits.net About a year ago I was at Smashburger with my friend Kirby. After ordering, Kirby pulled out his iPhone and entered something into it. Intrigued, I asked him what he was doing. “YNABing lunch,” he said. “What’s YNAB?” I asked. That simple question led to me using a tool that’s had a huge impact on my life, my finances, and even my marriage. You Need A Budget (YNAB) is unlike any other budgeting/financial tool I’ve used (and I’ve tried a bunch). From the time I started my first business in high school, I was an avid user of…
  • Less stuff. More joy.

    Jon Dale
    26 Oct 2014 | 9:33 am
    I like stuff. A lot. In fact I’ve spent most of my life trying to accumulate more of it. I’ve got hobbies that require stuff. Kayaks (different ones for different situations), paddles, spray skirts, helmets, glove like things, bikes, climbing gear, camping gear, hunting gear, climbing gear, camping gear. Hell, I’ve got a shed full of gear of different kinds. But the truth is I only use a fraction of it on a yearly basis. The same is true for the stuff in my garage, and the stuff in my kitchen, and certainly the stuff in my closet, and my junk drawer. It turns out that I…
  • Please unsubscribe from my blog

    Jon Dale
    25 Oct 2014 | 9:16 pm
    Hey, Jon Dale here. You’re getting this because you’re subscribed to my blog (or maybe you’re actually reading this on my site right now). If this in your inbox and you don’t remember me, no big deal, just click unsubscribe at the bottom of this message. My guess is you haven’t noticed, but I’ve not posted much in the last several years. I used to post pretty regularly, mostly about business and marketing stuff. Then several years ago I decided to take a one year break from blogging. About twice a year I’d get inspired and write something. But the truth is I really felt like…
  • Safe or brave?

    Jon Dale
    25 Feb 2013 | 4:55 am
    It turns out there are basically two type of opportunities. Safe ones and brave ones. It’s safe to open the fourth auto parts store in Woodland Park, CO. Nobody woke up this morning with an I need another auto parts store to choose from problem, but the research must show there’s market share to be stolen. It’s safe for Microsoft to launch Bing or for Lowe’s to open a location accross the street from Home Depot. However, it’s brave opportunities that are fun. Brave people solve problems we wake up in the morning with. Brave challenges the status quo. Brave might…
  • This might not work

    Jon Dale
    4 Feb 2013 | 8:56 am
    If you’re like me you spend most of your time playing it safe…scared to try anything that might not work. At work and at play, with my kids and most certainly with my spouse. But it turns out that most great things…most things that impact the world…might not have worked. Dave didn’t have any¬†guarantee¬†that if he created the best leather bags in the world anyone would buy them…but they did. Derek didn’t know back in 1998 if he started selling CDs for indie artists if anyone would buy them…but they did. I didn’t know if leaving my…
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    Kneale Mann | Leadership

  • How Do You Measure Success?

    Kneale Mann
    27 Nov 2014 | 5:29 am
    Many say leadership is about results and the ability to measure those results. If you run a company, you are compensated by the success of the bottom line. But are you sure you know of all the ways you can influence the profits of your work? It may be somewhat simple to proclaim if we sell more stuff to more customers we will be more successful. But let’s look at the items we can’t necessarily measure which dramatically affect the way we view success.More More More Certainly in Western culture, it appears we can never get enough. We are chasing the dream, the goal, the customer, the…
  • Listen to Your Gut

    Kneale Mann
    24 Nov 2014 | 3:34 am
    We admire fearless people who take chances. But without knowing their story, it’s difficult to make that claim. Much has been written and said about taking chances, failure, and ultimate success. If you were to ask any person who has attained any modicum of advancement, they would probably tell you about the many times it took to make it. The setbacks, roadblocks, and challenges were plentiful.Vision is the art of seeing what is invisible to others. Jonathan SwiftYou know that feeling you have right now in the pit of your stomach? That’s the voice you may not be listening to but you…
  • Coffee Wisdom

    Kneale Mann
    23 Nov 2014 | 10:49 am
    Years ago, I purchased a coffee mug. It was strong. The perfect weight. The perfect size. I have been using it almost every day since. I was on a call this morning and read the words on the side probably for the first time since the day I bought it. The author is Mary Ann Radmacher. I’ll be reading my coffee mug daily from now on. Live with intention. Walk to the edge. Listen hard. Practice wellness. Play with abandon. Laugh. Choose with no regrets. Continue to learn.Appreciate your friends. Do what you love. Live as if this is all there is.Drink…
  • It’s Time to Sit Still

    Kneale Mann
    20 Nov 2014 | 3:35 pm
    The mere concept of doing absolutely nothing is foreign to many (most) of us. Meditation has been around since we began walking the earth but despite ourselves, we continue to cram more into our lives than is possible and necessary. A worse affliction than hurried lifestyles, busy work spaces, and smartphones glued to our hands, is our minds. To that end, this is definitely a book I’ll be picking up. The Art of Stillness by Pico Iyer reveals; “How stillness can act as a creative catalyst, and advocates for a way of living that counters the frenetic design of our modern lives.”Perhaps…
  • How Much is Enough?

    Kneale Mann
    18 Nov 2014 | 2:30 am
    The annual strategic meetings are on. The big boss says profit margins need to widen. The new product line has to help increase market share. The southwest division has to pick it up on sales results. The list goes on.The desire for infinite monetary growth permeates the room. No one is allowed to say this year will probably be a flat year because of market shifts and customer demands. No one would suggest business comes with ebbs and flows. And so does life.We Need More Stuff!In the developing world, it appears the need for prosperity and material possessions is a core belief and desire. But…
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    The Fresh Peel

  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    AC
    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter Testing New Commerce Product - Twitter Offers

    Mark Brooks
    27 Nov 2014 | 8:08 am
    TECH CRUNCH - Nov 26 - This follows the announcement of Twitter's first commerce product back in September, a “Buy” button allowing users to make purchases directly from tweets. Twitter Offers is aimed specifically at businesses advertising on Twitter — through Twitter Offers, those companies will be able to offer cashback rewards in their tweets, and those rewards will tie directly into consumers’ credit and debit cards. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • New Social Network Tsu Signs One Million Users In Just Five Weeks

    Mark Brooks
    26 Nov 2014 | 9:33 am
    ZD NET - Nov 25 - Tsu, the relatively unknown social network that launched this October, has reached 1M users in just 5 weeks. It took Facebook 10 months to reach 1M users. Tsu grows by word of mouth. New users need to have an invite code from another user. Founder and CEO Sebastian Sobczak says that Tsu is the “first socially responsible social network ... paying content royalties for the commercial use of content creators’ likeness, image and work”. by Eileen BrownSee full article at ZD Net
  • India Is One Of Twitter's Fastest Growing Markets

    Mark Brooks
    25 Nov 2014 | 1:46 am
    DNA INDIA - Nov 22 - Twitter will be investing more in India, which will surpass the US by December this year in terms of Internet users. 78% of the traffic on Twitter now comes from outside the US. See full article at DNA India See all posts on Twitter
  • Hot Or Not Founder Returns With Cakey, A YouTube App For Kids

    Mark Brooks
    25 Nov 2014 | 1:43 am
    TECH CRUNCH - Nov 22 - Hot Or Not founder James Hong is a father of three. He wanted to keep his kids safe from the unsuitable, adult-oriented content on YouTube so he launched Cakey, a YouTube app for children. Cakey offers a basic interface to YouTube where kids can browse through pre-screened kid-safe video “collections” presented in a film reel-like interface. by Sarah PerezSee full article at Tech Crunch This post also appears on OnlinePersonalsWatch.
  • Chat App Kik Raises $38M And Buys GIF Messenger Relay

    Mark Brooks
    20 Nov 2014 | 10:03 am
    TECH CRUNCH - Nov 18 - Canada-based startup Kik has raised $38.3M Series C funding. This round takes Kik, which claims 185M registered users, to $70.5M in funding to date. Kik has also acquired GIF messaging app Relay, a startup that has 700K users. Kik is still ramping up its monetization efforts, after opening up its Promoted Keywords service earlier this month, enabling brands to connect with users on its platform. Kik has also been quietly monetizing Kik Points, a virtual currency that gives users points when they complete certain tasks. by Jon RussellSee full article at Tech Crunch
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    Jeff Korhan - New Media and Small Business Marketing

  • Visual Storytelling: Business Marketing with Instagram

    Jeff Korhan
    28 Nov 2014 | 2:45 am
    Listen to the Episode Below (0:39:25) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 19 of This Old New Business weekly business podcast with Jeff Korhan. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this episode. Sue B. Zimmerman kicks everything off by explaining why a strategic approach to Instagram is…
  • Content Marketing Tools: How to Get Relevant Website Traffic

    Jeff Korhan
    21 Nov 2014 | 1:30 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of the tools will be listed in the show notes below, so just site back and learn as Ian reveals his go-to…
  • Inhabit One Social Media Channel

    Jeff Korhan
    20 Nov 2014 | 10:10 am
    Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly…
  • Relationship Focused: How to Successfully Run Any Business

    Jeff Korhan
    14 Nov 2014 | 3:45 am
    Listen to the Episode Below (0:31:08) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, Ohio. In addition to running that multi-million dollar business, Marty is also a successful author, business speaker, and consultant. What’s his secret to successfully running two businesses AND having a happy home life? Listen…
  • Value Your Fanbase: Marketing Lessons from Taylor Swift

    Jeff Korhan
    10 Nov 2014 | 8:17 am
    Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to be learned from this for mainstream businesses like yours and mine. Lesson #1 – Grow Your Audience If you are not familiar with Spotify, Rdio, and other music streaming services, they deliver popular music for free or a small monthly fee. This introduces the artists’ music to…
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    Birdsall Interactive

  • http://callmefitzonlinecom/ concédant que UK41i4

    colock
    28 Nov 2014 | 4:49 am
    Ca sentait le piment et avait http://callmefitzonline.com/ ce goût sucré salé qui http://callmefitzonline.com/bij-etampes/ fait qu’on n’est jamais rassasié.La figure représente l’intérieur d’une petite maison, où se trouvent deux jeunes personnes, qui se ressemblent parfaitement, et sont mises de même; avec elles sont deux seigneurs, un Duc et un Marquis.S’il n’a pas gagné d’avance, selon nous, il est tout de même le plus talentueux du lot et devrait le prouver en piste.Les armatures sont souvent bannies, afin http://stamarketing.com/…
  • http://ucmait/ rumine SA69DR

    colock
    28 Nov 2014 | 4:48 am
    Ne va t il pas trop loin, lorsqu’il écrit: Nous ne http://ucma.it/ sommes pas les maîtres des pensées qui naissent en nous.Johanna Lindqvist et Bexipop (6) feront le déplacement avec de grandes ambitions.)Il y a des plages de sable, d’autres de gravier des endroits où la mer est calme, http://callmefitzonline.com/ d’autres où la mer est plus agitée http://www.bij-etampes.fr/sac.php avec plus de vent et donc plus propices à la planche à voile.3402 (ISAE 3402).Katy Perry, nouveau phénomène pop rock, prévoit de revenir en 2009 en France pour y donner un nouveau…
  • http://eyetrackingbuscom/ l’issue des tirs au buthouse at the back KC66

    colock
    28 Nov 2014 | 4:48 am
    permettre b Tony ( en prenant son sac ): Promis !Par exemple, dans l’entit?coloration, la cl?primaire est coloration_id, et sa description, desc_coloration.et faux diagnostique de calcul) un urologue a finalement dit qu’on devait m’opérer pour ce problème congénitale qui m’est apparu par surprise, du jour au lendemain, il y a 2 1/2 maintenant.c’est vrai que a commence faire beaucoup Malgré vos nombreuses tentatives pour arrêter de fumer, vous n’avez toujours pas réussi à faire preuve d’une volonté suffisante, et votre appartement sent toujours…
  • http://callmefitzonlinecom/bijetampessac/ ne pas manquer DG23pT

    colock
    28 Nov 2014 | 4:48 am
    Le chic Chamarré Montmartre d’Antoine Heerah (52, rue Lamarck, tél.Il devenait urgent de se défaire des vieux oripeaux idéologiques, d’affronter le vrai visage de la Russie et d’en rendre compte par l’image.un artefact magique capable de http://callmefitzonline.com/bij-etampes-sac/ pr un bout d d sorcier Notez que son fauteuil roulant se trouve à quelques mètres de lui.Vous avec donc le choix des outils.Je tenais, par exemple, à ce que cette accumulation là se voit.production de mmp par les macrophages en présence de cd1547 Sauf que manger est devenu nettement…
  • http://stamarketingcom/ tenus un temps pour inoubliablesLe pitch LG26L5

    colock
    28 Nov 2014 | 4:47 am
    Ballade de JohnnyJane Le Camion jaune, 145.”I still love being on the pitch.Trange parce qu’elle http://stamarketing.com/ brasse un nombre considérable d’individus et qu’il en http://callmefitzonline.com/ reste quelques élus, tenus un temps pour inoubliables.Le pitch ? Un mec de 35 ans, mari avec des enfants, un peu loseur, un peu perdu, qui ne sait pas trop quoi faire de sa vie, et qui va apprendre beaucoup en donnant des cours la maison ses enfants.Cela est relativement efficace, à condition de laisser le robot tourner longtemps, voire jusqu’à épuisement…
 
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    Phil Gerbyshak

  • How To Calmly Manage A New Business

    Phil Gerbyshak
    24 Nov 2014 | 6:36 am
    Admittedly, it’s not easy to run a small business, and the notion that it can be done calmly may appear to border on the absurd. After all, there always appears to be a steady increase in the number of tasks that you believe necessary to take care of immediately. Your situation is analogous to someone who has to perpetually juggle an increasing number of balls in the air. Naturally, all this can lead to stress in the workplace, conflicts at home with your family, sleepless nights, and a deep sense of exhaustion. In fact, if this negative spiral is not interrupted, it can even lead to your…
  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
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    As Far As I Can Tell

  • RockRMS 1.0 Released

    Jon Edmiston
    5 Nov 2014 | 9:56 pm
    Wow, it’s been a while since my last post! We’ve been incredibly busy working on Rock. Literally… not sure when was the last time my eye’s weren’t stinging… but… as of two weeks ago we released Rock 1.0!!! Below are a couple of links to help you understand what Rock is… Intro Video (2 mins) Full Website Video Based Training Documentation (it’s not boring… promise) Installation Steps (with video) You might be asking what’s next… Trust us we’re only getting started. There’s still a ton to do. Check our road map…
  • Rock RMS

    Jon Edmiston
    29 Jan 2014 | 11:22 pm
    If you’ve been wondering where I’ve been lately, here’s an update.  For the past 3-4 years a small group of church developers have been working on a new next-generation ChMS. Our dream was to be able to provide a free open-source solution for churches of all sizes.  That dream is about to become a reality.  The Rock RMS (Relationship Management System) is literally just a few weeks from an open beta. If you you’d like more information on this new system I’d encourage you to: Visit our new website rockrms.com (it actually runs on Rock RMS, our dog food is…
  • Brand Identity Guidelines

    Jon Edmiston
    14 Mar 2013 | 10:40 pm
    Logo Design Love has an interesting post on brand identity guides for many leading brands.  There are some great gems in there.  Surprisingly, I was especially impressed with the Walmart guide. It’s definitely worth a slow skim (suppose that’s an oxymoron).  One topic to pay close attention to is section 9 on Tone and Voice.  Finding a good and consistent voice is so important. We’re working hard on voice at CCV and believe it or not for the Rock project.  We want the Rock ChMS to be more than a piece of software.  We want it to be a community.  One with a…
  • Social Media Audit

    Jon Edmiston
    9 Jan 2013 | 11:34 pm
    In late 2012 we engaged a local marketing firm, Off-Madison + Spin Six, to conduct a social media audit of our Facebook, Twitter and Instagram outposts. To be honest, I wasn’t sure of the quality of what we were going to get back.  Being a bit of a pessimist, I always worry that a consultant will come it read my watch and tell me what time it is. The results however were incredible. They provided us back with a 63 page document that had an in-depth review of each of our outposts (I learned this new term ‘outpost’ from the process, cool right?) The report also gave numerous…
  • Mobile App Source

    Jon Edmiston
    20 Sep 2012 | 12:12 am
    The last few posts have been discussing CCV’s mobile app developed using PhoneGap.  For anyone interested I posted the source on GitHub.  Currently, the app is only released on iOS, but the start of the Android project is in the ‘develop’ branch. Feel free to use it anyway you like as long as it’s non-commercial. Enjoy! Note: Unfortunately, we can’t support this code or answer in-depth questions about it.  If you have quick questions feel free to post them in the comments and I’ll try to answer them.
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    Social Media University, Global

  • Day One in Dubai

    Lee Aase
    9 Nov 2014 | 6:02 pm
    Note: As described in this post, I’m in Dubai as a member of the Global Agenda Council on Social Media for the World Economic Forum. I’ll be sharing some of experiences here on SMUG. I arrived in Dubai about 7:30 p.m. Saturday night, feeling reasonably well-rested after the 14-hour flight from Seattle by way of the North Pole. The service on Emirates Air Boeing 777 was outstanding, as was the seating (or bedding) in Business Class.     So the result was that I was energized for a big day yesterday. The coordinator for our Global Agenda Council on Social Media advised…
  • Off to Dubai!

    Lee Aase
    7 Nov 2014 | 4:09 pm
    I’m writing this from the International Lounge at the airport in Seattle, as I am waiting for the boarding call for my flight to Dubai, in the United Arab Emirates. In September, I was invited and accepted an appointment to a two-year term on the Global Agenda Council on Social Media, which is sponsored by the World Economic Forum. Most of our meetings are by videoconference, but we meet face-to-face once per year in Dubai. The first of these meetings starts Sunday afternoon. I have a lot of reading to do to prepare, and thankfully have a 14-hour flight on Emirates Air in which to do…
  • Making the Case in Oregon

    Lee Aase
    7 Nov 2014 | 8:02 am
    This morning I’m honored to be speaking and conducting a workshop at the 2014 Fall Conference of the Healthcare Communicators of Oregon (#HCOFall2014). I appreciate the flexibility Tom Eiland and the conference planning committee showed in allowing me to be a morning speaker instead of the previously planned closing keynote. My second and third slides give the reason for the switch: Making the Case for Social Media in Health Care from Lee Aase After my presentation on “The Case for Social Media in Health Care” I also will be leading a brief workshop on “Best Practices…
  • Google Ad Sales Double All U.S. Newspapers COMBINED

    Lee Aase
    17 Oct 2014 | 5:26 pm
    That’s the most stunning statement in a Brookings Essay “The Bad News about the News” by Robert G. Kaiser, who worked for a half-century as a writer and editor at The Washington Post. He outlines the fundamental problem of the challenge digital presents to “legacy” media: Overall the economic devastation would be difficult to exaggerate. One statistic conveys its dimensions: the advertising revenue of all America’s newspapers fell from $63.5 billion in 2000 to about $23 billion in 2013, and is still falling. Traditional news organizations’ financial…
  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
 
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    AreWeConnected.com

  • Why I deleted 2 of the most highly touted Apps

    Mike Mueller
    25 Nov 2014 | 5:00 am
    Two of the most highly touted apps. I was even a beta tester for one. Here's why I deleted both Facebook Groups and Google INBOX from my phone. Continue reading → The post Why I deleted 2 of the most highly touted Apps appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • 5ive Questions with Jim Walberg

    Mike Mueller
    19 Nov 2014 | 5:00 am
    5ive questions with Jim Walberg! Jim is one of the warmest people I know. He's a master at blogging and social media. Need proof? How about closing 31 escrows from referrals just from Facebook alone? He shares a few of his secrets in this post! Continue reading → The post 5ive Questions with Jim Walberg appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    The Tyler Hayes

  • Interstellar

    17 Nov 2014 | 9:47 am
    Interstellar: Yours truly, on Noble Pioneer: Interstellar is momentous. The world is blighted. Cooper (Matthew McConaughey) is a farmer, née NASA test pilot, harvesting one of the only remaining growable foods: corn. Depression does not reign, but hope is in low supply, ambition even lower, and history has been rewritten… Some thoughts on Interstellar.
  • Alpine. (at Squaw Valley)

    9 Nov 2014 | 12:27 pm
    Alpine. (at Squaw Valley)
  • Photo

    8 Nov 2014 | 12:35 pm
  • Photo

    8 Nov 2014 | 11:45 am
  • Just one of those mornings (at Squaw Valley)

    8 Nov 2014 | 9:14 am
    Just one of those mornings (at Squaw Valley)
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    SociableBlog

  • LG 34UC97 – 34 inch 21:9 Curved UltraWide Monitor Brings You The Next Level Of Display

    Bidisha Gupta
    5 Nov 2014 | 8:46 am
    What if a single inspiration could change the way you work, play and see the world? Thanks to the ultra-wide view of LG 34UC97, its newly-launched 21:9 Curvy IPS display, you can now  take your work efficiency and productivity up a few notch, enjoy better  gaming and movie watching experience. Don’t think that such an inspiration exists? Check out this amazing new video LG recently collaborated with new-age artists who share a passion for genuine creativity. 34UC97, the world’s first 34- inch 21:9 Curved UltraWide monitor can ensure better utilization of space, efficiency and function.
  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
 
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    adesblog.com

  • Usability: Visual Captcha

    admin
    12 Nov 2014 | 1:55 am
    Captchas are problematic. Traditional captcha solutions have been a failure so far. Below is one of the more user friendly solutions I have come so far   URL: http://visualcaptcha.net
  • Free Website Analytics Tool

    admin
    10 Nov 2014 | 2:18 am
    Nibbler is a free tool for testing websites. Enter the address of any website and Nibbler will give you a report scoring the website out of 10 for key areas, including accessibility, SEO, social media and technology etc. URL: http://nibbler.silktide.com
  • Usability: Delete Confirmations Done Right

    admin
    28 Oct 2014 | 2:51 am
    Here is a great way of implementing delete confirmations in web app interfaces. It’s intuitive and usable. It’s done within the same “delete” button but with an extra click. This is how it works, you click once on the button and it will change its state to confirmation button, you click again to confirm deletion. It’s way better than the overlay popups in the middle of the screen or other too creative ways that go counter-intuitive to the usability of the web app. It’s from Zapier.com, kudos to them for making their UI user-friendly.
  • Competition is for Losers

    admin
    11 Oct 2014 | 11:14 am
    Peter Thiel is no stranger to Startup World. He is the co-founder of PayPal and investor in Facebook, Quora, Artsy, PandoDaily, AdRoll, Reddit and many more. He has an interesting viewpoint when it comes to Startups and how they should be managed, in order to be successful. For the past decade, methodologies like Customer Development and Lean Startup have been popular. The central idea in these methodologies are around customers, and that your idea (hypothesis) must be tested against potential customers in order to be successful, and based on customers’ feedback you should tweak your…
  • Startups Around Blockchain Technology

    admin
    22 Sep 2014 | 9:02 am
    When you mention Bitcoin, first thing that comes to people’s minds are that it’s an anonymous digital currency (it’s actually far from anonymous but that’s a discussion for another post). So it’s primarily associated with “digital money” for majority of people. But it’s much more than that. The underlying technology that Bitcoin is built upon is called Blockchain. Blockchain in simple terms is a decentralized platform that keeps track of all the transactions ever executed on the platform. It’s transparent and it’s decentralized, in…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter Testing New Commerce Product - Twitter Offers

    Mark Brooks
    27 Nov 2014 | 8:08 am
    TECH CRUNCH - Nov 26 - This follows the announcement of Twitter's first commerce product back in September, a “Buy” button allowing users to make purchases directly from tweets. Twitter Offers is aimed specifically at businesses advertising on Twitter — through Twitter Offers, those companies will be able to offer cashback rewards in their tweets, and those rewards will tie directly into consumers’ credit and debit cards. by Anthony HaSee full article at Tech Crunch See all posts on Twitter
  • New Social Network Tsu Signs One Million Users In Just Five Weeks

    Mark Brooks
    26 Nov 2014 | 9:33 am
    ZD NET - Nov 25 - Tsu, the relatively unknown social network that launched this October, has reached 1M users in just 5 weeks. It took Facebook 10 months to reach 1M users. Tsu grows by word of mouth. New users need to have an invite code from another user. Founder and CEO Sebastian Sobczak says that Tsu is the “first socially responsible social network ... paying content royalties for the commercial use of content creators’ likeness, image and work”. by Eileen BrownSee full article at ZD Net
  • India Is One Of Twitter's Fastest Growing Markets

    Mark Brooks
    25 Nov 2014 | 1:46 am
    DNA INDIA - Nov 22 - Twitter will be investing more in India, which will surpass the US by December this year in terms of Internet users. 78% of the traffic on Twitter now comes from outside the US. See full article at DNA India See all posts on Twitter
  • Hot Or Not Founder Returns With Cakey, A YouTube App For Kids

    Mark Brooks
    25 Nov 2014 | 1:43 am
    TECH CRUNCH - Nov 22 - Hot Or Not founder James Hong is a father of three. He wanted to keep his kids safe from the unsuitable, adult-oriented content on YouTube so he launched Cakey, a YouTube app for children. Cakey offers a basic interface to YouTube where kids can browse through pre-screened kid-safe video “collections” presented in a film reel-like interface. by Sarah PerezSee full article at Tech Crunch This post also appears on OnlinePersonalsWatch.
  • Chat App Kik Raises $38M And Buys GIF Messenger Relay

    Mark Brooks
    20 Nov 2014 | 10:03 am
    TECH CRUNCH - Nov 18 - Canada-based startup Kik has raised $38.3M Series C funding. This round takes Kik, which claims 185M registered users, to $70.5M in funding to date. Kik has also acquired GIF messaging app Relay, a startup that has 700K users. Kik is still ramping up its monetization efforts, after opening up its Promoted Keywords service earlier this month, enabling brands to connect with users on its platform. Kik has also been quietly monetizing Kik Points, a virtual currency that gives users points when they complete certain tasks. by Jon RussellSee full article at Tech Crunch
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    prTini

  • Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    21 Nov 2014 | 6:36 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Four Elements of the Most Persuasive Copy What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Kickstart Your Career by Finding — and Funding — Inspiration Abroad (client) 9 Moments the Happiest People Have Every Day The Top 10 Social Media Podcasts Right Now (client) Facebook at Work Set To Do the Business Like LinkedIn, Report Says The Science of Building a Lasting Social Media Community 10 Reasons…
  • Twitter Networking Mistakes + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    14 Nov 2014 | 6:54 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Are You Making These Networking Mistakes On Twitter? The Ultimate Music Playlist for Your Next Business Trip Take Back Your Mornings (Infographic) The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back Resistance to Google+ and Hangouts Is Social Media Déjà Vu 7 Tips for Crafting the Perfect Facebook Post Facebook Marketing Tips: The Best Advice, Tried-And-Tested Finally, You Can Now Edit Captions on Instagram 5 Quick Steps to…
  • Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    7 Nov 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes 3 Tips to Help You Find the Right PR Agency for Your Startup 5 Tips on Pinterest and Other Missed Social SEO Opportunities Twitter Not Top Spot for Influencing Holiday Shoppers The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics 5 Top Social Media Campaigns of 2014 The Mentors Every Female Business Owner…
  • Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    31 Oct 2014 | 7:29 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in Three Easy Steps (client) Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos A Lesson in Rebranding From Monica Lewinsky How Facebook Is Changing the Way Its Users Consume Journalism Why Did Taco Bell Just…
  • Lessons from Prison: Writer’s Block and Humanity

    Heather Whaling
    28 Oct 2014 | 7:52 am
    I recently had the incredible opportunity to attend my second TEDx Marion Correctional event (that’s right a TEDx event in a prison!). The talks were just as powerful as the first time I went, but this time felt different. And, I learned a new way to overcome writer’s block — not exactly a lesson I anticipated learning in a prison. Chatting with an inmate at Marion Correctional. Some background: I’d been to Marion Correctional just a couple months earlier for my first TEDx-in-prison experience. (Apparently, spending time in prison is becoming a regular thing.
 
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    themarketingblog.wordpress.com

  • 3 reasons why you should check out Greenrockstore

    brandingguy
    16 Nov 2014 | 8:21 pm
    Greenrockstore is a new kid on the block offering custom merchandise, t-shirts and more! If you are a fan of games and TV shows such as Breaking Bad and Big Bang Theory then you must give these folks a try. Here are 3 reasons why you must check them out: 1. Range of Colours – Love Green or Sky Blue? They’ve got a range of cool colours on offer beyond the usual ones like Red, Black etc. 2.  Customisation: If you don’t find what you are looking for, customise your t-shirts. Make one for yourself and choose your own colour, quote, where you want to place your logo and what…
  • A used Band-Aid in Flight Meal: Whose Fault it is?

    brandingguy
    8 Nov 2014 | 2:30 am
    While travelling to Raipur yesterday morning in the Indigo Airlines flight (6E 453), my fellow co-passenger Mr. Kamlesh Vyas found a used band-aid in his breakfast meal. Apparently, he had ordered  a vegetarian UPMA meal. Mr. Vyas was very upset on a seeing a used band-aid and he showed the meal to his fellow passengers including me. Impact? The air-hostess on her part apologised and offered to replace the meal but the damage had been done already. I had ordered a vegetarian manchow noodles but didn’t have the heart to eat it after this incident. So did Mr. Vyas who simply said no…
  • Basics of Planning a Digital Marketing Campaign

    brandingguy
    7 Jul 2014 | 11:25 pm
    I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’. Filed under: Media Tagged: Digital media, Media, Social media
  • OLX.in Mobile App Review

    brandingguy
    1 Jul 2014 | 2:56 am
    The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is Olx.in which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need. OLX.in is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on Watblog.com, the website traffic has grown…
  • Planning a Digital Campaign 101

    brandingguy
    9 Jun 2014 | 6:39 am
    Recently, I was invited by Small Enterprise Magazine to contribute my thoughts for the Digital Marketing Special edition. Click here to view the PDF of the May 2014 edition. Here is a full text excerpt of the same article: Planning an effective digital campaign is a vital cog in any marketer’s wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact. As brand marketers we often ask ourselves the million-dollar…
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    Tech in Asia

  • Here’s a new way to buy from Steam sales – just use your phone bill

    Mary-Anne Lee
    28 Nov 2014 | 12:50 am
    A funny gif of Gabe Newell, co-founder of Valve Corporation – the company that developed the Steam platform. Steam’s holiday sales have begun in earnest, but don’t you fret about not being able to partake of them because you don’t have a credit card. Carrier billing service Coda Payments – Codapay – has announced the Codashop for Indonesia, Philippines, and Singapore, with an initial focus on Steam Wallet codes. Just in time for the Thanksgiving sales! Right now, a credit card or Paypal account is needed to buy Steam Wallet credits. However, Codashop aims to do away…
  • Japan’s Shelfy, which connects interior designers with business owners, secures funding

    J.T. Quigley
    28 Nov 2014 | 12:18 am
    Shelfy, a Japanese startup that matches business owners with interior design companies, received an investment from East Ventures (Disclosure: East Ventures also invests in Tech in Asia, read our ethics statement here) of an undisclosed sum. The Bridge is reporting that the investment was in the tens of millions of yen (somewhere in the vicinity of US$85,000 to US$850,000). The round comes just four months after Shelfy’s launch in July, and will be used to hire additional team members. While shopping for something like clothing can be comparatively simple – visit the local mall or…
  • Closed doors and open secrets: how Asian startups balance transparency with cultural norms

    Daniel Tay
    27 Nov 2014 | 10:58 pm
    Several founders of Asian startups that Tech in Asia reached out to revealed that they practice transparency to a large extent with their employees.
  • 12 tools and resources that prove there’s never been a better time to start your own business

    Selina Ife
    27 Nov 2014 | 10:27 pm
    Selina Ife is living her dream working for a tech company in Melbourne, Australia. In recent years, she has focused on optimizing communication within teams spanning multiple timezones. She loves meeting and talking with interesting people, and is happily in a career where that can be put to good use. She also loves to travel, explore Melbourne, and take on overly ambitious craft projects. Dislikes inefficiency, particularly in cafes. This coming year, make starting a business one New Year’s resolution you can keep. Top-notch advice and high quality assets are important for any…
  • Xiaomi founder Lei Jun invests in huge housing project for young startups

    Paul Bischoff
    27 Nov 2014 | 8:41 pm
    Xiaomi founder Lei Jun is investing an RMB 100 million (US$16.3 million) series A round of funding into You+ International Youth Apartments. According to Techweb, the investment was completed in August. You+, an apartment project aimed at entrepreneurs, was co-founded by Su Di, the founder of Beijing’s iconic Garage Cafe, a popular coworking space in the Zhongguancun tech and startup district of the city. Seeing that Chinese startups often cluster together in small areas, he wanted to create the housing project as a utopia for entrepreneurs. The two eight-story complexes being renovated…
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    Room 214

  • Social Media Roundup: Facebook at Work

    Isabel Kieszkowski
    26 Nov 2014 | 5:00 am
    Hello all you Social Media enthusiasts! This week for our Social Media Roundup we will be discussing some exciting news: Facebook at Work. That’s right, the social network is making a supplemental platform to its existing network, allowing workers to share files (like Google Docs), network (like LinkedIn) and communicate (like Slack.) Facebook at Work will be a one stop shop for businesses and their employees. The new site will launch sometime in early 2015.   According to a Salary.com survey, 23% of workers use Facebook during office hours. Considering Facebook has more than 750…
  • #COTW: Taco Bell Blackout

    Katie Leitner
    12 Nov 2014 | 2:00 am
    Taco Bell has done it again. On Tuesday, October 28th, Taco Bell “blacked out” each of its social media pages including Facebook, Twitter, Instagram, and Tumblr. Taco Bell even went as far as to black out their website. This was all done in an effort to promote the launch of their new mobile app. Each blacked out platform replaced the old content with the message “#OnlyInTheApp” to lead fans to the new app and encourage them to download it. (Image from mashable. com)   Their Twitter account was not only blacked out and old content missing, but a new account was made with the old…
  • Social Media Roundup: Instagram Video Ads, SlideShare’s Visual Timeline & the Twitter + IBM Partnership

    Megan Moran
    6 Nov 2014 | 2:52 pm
    Welcome to another edition of Room 214’s Social Media Roundup! We’re here to help you stay up-to-date with what’s new in the social sphere. Here’s the news that’s making headlines this week: Instagram Video Ads Instagram has started to allow brands to place video ads in users’ feeds. These 15-second spots have already fostered interest among big brands like Disney, Banana Republic (both pictured below), and Call of Duty, and they plan on debuting their ads in the next few weeks. To date, Instagram has been specific with what types of static ads can be displayed on their…
  • What to Remember When Planning 2014 Campaigns

    Caitlin Sherwood
    6 Nov 2014 | 9:08 am
      It’s beginning to look a lot like… As soon as Halloween passes (and even before), the advertising scape starts looking a lot like Christmas. Instagram pictures of peppermint lattes, digitally laided snowflakes on every tenth Facebook picture, and every company bending the holidays into their own special excuse for promotion. Marketers talk a lot about “storytelling,” which is one reason why holiday campaigns can be so successful: holidays are relatable, full of emotion, and provide people with a way to connect. But if you’ve ever rolled your eyes at the consumerism that is…
  • #COTW: How Digital Is Interupting the Beauty Industry

    Isabel Kieszkowski
    29 Oct 2014 | 6:00 am
    On a personal note: I wake up in the mornings, make some tea and read Into The Gloss, a Manhattan-based beauty blog. I am no beauty fanatic; I believe in a simple regimen and only own as many products as the two small bathroom shelves in my studio apartment can hold. Yet Into The Gloss is a captivating read. The site features very genuine interviews with inspirational women like Jenna Lyons, creative director of retailer J. Crew and Karlie Kloss, model extraordinaire. The blog also features an array of product reviews ranging from drugstore to luxury brands, as well as a cool segment titled…
 
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    Buzzom

  • 5 Apps You Need to Be Weary of as a Parent.

    admin
    7 Nov 2014 | 1:08 am
    Most teens have the world at their finger tips.     Everyday 100 different apps make their way into respective app stores. with the world at their finger tips, children can easily access any sort of information via any app they choose to download. However as a parent, this is a bit of a concern, as some children, who in pursuit of more information, stumble across the underbelly of the internet, which is home to several malevolent entities.   Here are 5 apps that you should be weary of, as a parent:   KIK MESSENGER: The App allows kids to send private messages that their…
  • The Digital Boom.

    admin
    7 Nov 2014 | 12:55 am
    Technology has changed lives across the world.   The world is not what it once was. It is ever changing, evolving, a leviathan of information, growing in stature , leaving its imprint on everything it touches in its wake. Gone are the days of slow dial up connections and phone modems. Gone are those days where one would have to wait anxiously in queues to catch the latest films or match. Everything has gone digital and this explosion of information has changed the way the game has been played, forever. And its this massive shift that’s left parents of the current generation in a…
  • VMware to Continue vCloud Air Global Expansion with New Service Location in Australia

    Pawan Dhl
    6 Nov 2014 | 1:26 am
    SYDNEY and PALO ALTO, Calif., Nov. 6, 2014 – VMware (NYSE: VMW), the global leader in virtualization and cloud infrastructure, today announced that it will extend VMware vCloud® Air™ (previously VMware vCloud® Hybrid Service™) to Australia. Complementing the VMware vCloud Air Network™ of service provider options, the new Australian service location will provide customers with a hybrid cloud option operated by VMware that addresses local compliance and data protection concerns. The service is expected to be available in Australia in the first half of 2015.   Additionally, the…
  • ANCHOR ELECTRICALS UNVEILS PROFESSIONAL LED LIGHTING SOLUTIONS FOR THE INDIAN MARKET

    Pawan Dhl
    6 Nov 2014 | 1:22 am
    November 6th Mumbai: Anchor Electricals (A Panasonic Group Company), today announced the launch of its new professional LED lighting solutions for its consumers. The latest offerings from the house of Anchor offer reliable lighting solutions for all kinds of commercial, retail and hospitality sectors. With the launch of this range of solutions, the company is aiming at tapping lucrative opportunities present in the solutions business. Along with an already established expanding residential LED luminaire portfolio, the company aims at growing its presence as a lighting solutions provider.
  • PANASONIC CONTINUES TO STRENGTHEN ITS SMARTPHONE RANGE- LAUNCHES ITS LATEST QUAD CORE PHABLET P55

    Pawan Dhl
    6 Nov 2014 | 1:16 am
    New Delhi, 5th November, 2014: Delivering on its commitment to constantly innovate, Panasonic India today unveiled its latest smartphone- P55. The company has been introducing new & unique design elements with every new smartphone, and this time has proved new grounds with the launch of P55. Its unique tile patterned back cover gives the phablet a premium & elegant look while keeping the thickness to just 7.9mm making it a delight to use. The P55 is the latest addition to its phablet line-up, having a 13.9cm (5.5) IPS HD display, and a Quad Core processor clocked at 1.2GHz. It runs…
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    Position²

  • Black Friday [Infographic]

    Team Position²
    27 Nov 2014 | 5:44 am
    The Thanksgiving feast is over and the turkey, sweet potato and cranberry sauce is long gone. After the feast and celebrations comes America’s busiest shopping day – Black Friday. Sales just under $27 billion in 2005 have skyrocketed to $61.4 billion in 2013. Tectonic shifts are happening all around us in the way people are shopping. People’s penchant to shop online via their tablets and smartphones will be fully manifested this holiday shopping season. The biggest shopping extravaganza of the year is underway and the online world is abuzz with staggering deals. Go through this…
  • Black Friday Holiday Shopping Season

    Team Position²
    26 Nov 2014 | 5:19 am
    It’s that time of the year when shoppers are thronging retail outlets in the hope of getting a steal of a deal. But as you might have already realized e-commerce today has caught the fancy of shoppers in a big way. If you are a digital marketer, then you must have an ace up your sleeve to leverage this positive customer sentiment. You need to be sure that your message reaches the customers, breaking free from the clutter that is around this time of the year. Today, customers are savvy and you need to take cognizance of that while devising your marketing campaign. So what makes you stand…
  • Apple iAd Expands into Programmatic Buying

    Team Position²
    24 Nov 2014 | 5:56 am
    The programmatic buying bug has bitten brand Apple too. The iAd mobile advertising platform developed by Apple has finally gone the programmatic way. This platform is one of the biggest mobile ad platforms with tens of thousands of advertisers bidding on the available mobile inventory to promote their brands and businesses alike. So it was only natural that Apple resorted to programmatic buying in order to improve the speed and efficiency of the ad bidding process. iAd will now make more than 250,000 apps across its platform in over 100 countries accessible to the DSPs (Demand-side Platforms)…
  • Is Your Website Worth Clicking and much more…| Best of the Week

    Team Position²
    21 Nov 2014 | 4:58 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Your Website is Your Digital Persona. Is Yours Worth Clicking? Designing, developing, maintaining, migrating and optimizing your website is no mean feat. In today’s hypercompetitive digital world you need to be a step ahead of your competition at all times. Read this riveting blog to find out how. The right way to use Social Media in a B2B Industry Five Big Mistakes That B2B Marketers Make in Driving Leads 20 Ways B2B SEOs Can Leverage Schema Markup Three…
  • Make Your Website Mobile-friendly Now

    Team Position²
    20 Nov 2014 | 4:51 am
    Today more and more people are using the smart phone as the primary device for browsing the web closely followed by the tablet computer. Now what does this tell you about the way your website should be designed to cater to this group of burgeoning users? Having a website that just caters to the desktop users is so twentieth century approach. Give it a thought! If you still think that you can make do with a desktop-only optimized site then you will be relegated to digital oblivion in no time. Google has come up with a new set of rules that will judge your site’s suitability for the…
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    The Next Web

  • Bing begins processing ‘right to be forgotten’ search result removal requests in Europe

    Abhimanyu Ghoshal
    28 Nov 2014 | 4:03 am
    Microsoft’s search engine Bing has begun to remove search results in Europe that mention individuals who have invoked their ‘right to be forgotten’, reports removal request service Forget.me. Following a ruling by the Court of Justice of the European Union in May, Bing began accepting removal requests in July by releasing a form for users to fill out. Forget.me reports that users of its service who requested Bing to remove requests have now begun to receive responses. Of the 699 requests made via Forget.me, 79 have received responses so far, all of which have been refusals to comply.
  • Buy a OnePlus One Smartphone online without an invite for the next 72 hours

    Abhimanyu Ghoshal
    27 Nov 2014 | 11:33 pm
    Just in time for Black Friday, the OnePlus One is now available for purchase without an invite for the next 72 hours, across all the markets it currently ships to. This sale is similar to one the company ran earlier this month for just an hour, but this time around, the window of time to place your order is a lot longer, making it easier to get your hands on this device. The Chinese smartphone manufacturer is also runing offers on a range of accessories including JBL E1+ and OnePlus Silver Bullet headphones, screen protectors and OnePlus One cases, with discounts increasing… This…
  • Yoozon hosts CMS sites using Dropbox, no FTP required

    Abhimanyu Ghoshal
    27 Nov 2014 | 10:18 pm
    If you’re building a website with WordPress or a similar CMS, you’ll find it relatively easy to use and update – but what about setting it up in the first place? Webmasters still have to set up their host servers, upload files via FTP and wait for DNS to update before their projects can go live. Brazilian startup Yoozon believes they’ve solved that hassle with their new service, that lets you upload your site through Dropbox while it sets up your domain, DNS, email and databases instantly – allowing you to launch static HTML and PHP-based CMS sites in a… This story continues…
  • Dropshare helps you share files securely using a service you control

    Owen Williams
    27 Nov 2014 | 4:51 pm
    There’s a plethora of apps out there for sharing your screenshots and files with the world, like Cloudup and Droplr, but what if you’re not sold on the idea of trusting a company with your files? Dropshare for OS X makes uploading and sharing your own files easy. Instead of hosting on a shared service, you choose where to put your files. Using Dropshare, you can host them with Amazon’s S3 service, Rackspace Cloud Files or a self-hosted server using SCP. The app also allows you to auto-upload screenshots, the contents of your clipboard, can create screen recordings and allows you to…
  • Social media sites must simplify their terms, UK parliamentary committee says

    Mic Wright
    27 Nov 2014 | 4:01 pm
    Social media sites should drastically simplify their terms and conditions, according to a new report from the UK parliament’s Science and Technology Committee. Running the risk of stating the obvious, MPs say the complexity of the terms and conditions means many users aren’t fully aware of how their data can be used. The committee is calling on the UK government to work with the Information Commissioner to develop a new set of standards that websites and apps can sign up to, committing to explain how they use personal data in clear, concise and simple terms. Andrew Miller MP, chair…
 
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    Jennings Social Media

  • Jennings Social Media Marketing Featured Success Story On Marketwired.com

    admin
    26 Nov 2014 | 10:53 am
    Jennings Social Media Marketing CEO Valerie Jennings was recently interviewed by Marketwired for her agency’s work with Twentyseven Global. Prior to joining forces with JSMM, Twentyseven Global had little online visibility and was not generating many new business leads through social media presence. Since hiring JSMM to provide a social media marketing plan, Twentyseven Global has moved to first page Google search placement and is enjoying the benefit of a steady stream of potential clients. Twentyseven Global started in 2009 as a software engineering firm serving clients in the Kansas…
  • RAZ Mobile Endorses Jennings Social Media Marketing

    Josh Ridgway
    21 Nov 2014 | 2:40 pm
    Jennings Social Media Marketing earned a fantastic review from Dale Knoop, CEO of RAZ Mobile, a provider of mobile fundraising platforms for charitable and nonprofit organizations. Knoop recognized JSMM for its results driven process and for helping RAZ Mobile to build brand awareness in a market becoming increasingly crowded with platforms to support cause marketing campaigns and charities. Knoop said, “RAZ Mobile originally retained Jennings Social Media Marketing to help propel our brand and platform adoption in the nonprofit space. We had heard very positive things about JSMM from some…
  • Jennings Social Media Marketing Receives Rave Review From US Coachways

    admin
    14 Nov 2014 | 1:15 pm
    Jennings Social Media Marketing has received a gleaming testimonial from Ed Telmany, CEO of US Coachways, for its successful strategy, implementation of content marketing and social network advertising. Telmany said, “I would like to offer my most sincere accolades to the team at Jennings Social Media Marketing. Not only are they flexible and compliant with our various needs, but the company’s diligence and professionalism is truly remarkable. Jennings Social Media Marketing helps US Coachways execute a successful social media campaign. With many different offers and specials, they have…
  • Social Media Is Changing The Landscape Of Election Days & Voter Interaction

    Josh Ridgway
    6 Nov 2014 | 7:30 am
    Since the advent of Facebook, Twitter and various other social media platforms, businesses have been trying to figure out how to best interact with customers to increase sales. Politicians and political parties are doing the same – figuring out how to best interact with potential voters to sway votes and increase visibility. With another Election Day in the books, it is becoming even clearer just how far political campaigns have come with social media integration. Photo credit: Vox Efx / Foter / CC BY Take Facebook for example. If you logged into Facebook on Election Day this year, you…
  • JSMM Utilizes Large Database To Land Press Hit And Large Numbers Of Impressions For MotoVox Before AIMExpo Motorsport Show

    Josh Ridgway
    24 Oct 2014 | 8:30 am
    Jennings Social Media Marketing recently planned out a social media engagement and public relations strategy to help APT MotoVox, Inc. promote its appearance at the AIMExpo Motorsport show in Orlando. By using public relations techniques, JSMM promoted MotoVox’s appearance at the show to a database of 1.6 million and helped MotoVox reach two million social media impressions a week leading up to the show. JSMM also landed MotoVox a press hit in Torqued Magazine which detailed MotoVox’s plans to unveil seven new products at the AIMExpo. MotoVox left the show a big winner, going home with…
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    Relationship Economy

  • HBR’s Makeover Needs a Makeover

    Jay Deragon
    10 Nov 2014 | 3:55 am
    Last month Harvard Business Review (HBR) announced they would be releasing a new makeover of the HBR web site. Last week the makeover was revealed and purely from a user’s perspective (is there any other perspective?) the new makeover needs a new makeover. Sorry. the makeover seemed to take away instead of adding value I visit HBR every day (or used to) and in particular the HBR Blog network. I found the authors and their articles informative, educational and enlightening for the most part but then again who am I. I don’t know about you and maybe it is simply me and my lack of…
  • The Chasm Of Management Practices

    Jay Deragon
    10 Sep 2014 | 2:26 am
    There is a management chasm emerging that left unchecked could destroy your organizations future. A chasm is a marked division, separation, or difference between one point and another. In the field of management practices the points are past practices vs. future practices. Being stuck in the chasm means you are not going anywhere but down the ravine. In a Forbes article titled “Do Managers Matter Anymore?” Giovanni Rodriguez writes: While some very large firms can still get away with adopting a command-and-control approach to their ecosystem, the growth and learning of business…
  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
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    Adam Sherk

  • 10 Things That Expose Good Sites to Google Panda

    Adam Sherk
    20 Nov 2014 | 7:32 am
    Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
  • Mobile Visits Account for 40% of All Traffic for Publishers

    Adam Sherk
    11 Nov 2014 | 7:39 am
    Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. These are all sites that we currently work with so I’m going to keep the titles anonymous. But if you have a SimilarWeb PRO subscription you can pull this data for any site. On…
  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
 
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    The Blog of Matthew Loop

  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
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    Diva Marketing (Blog)

  • An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

    Toby
    6 Nov 2014 | 2:09 pm
    Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars. About…
  • Is Your Personal Brand Attracting the Right Audience?

    Toby
    7 Oct 2014 | 6:12 pm
    This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the…
  • Interview With American Marketing Association CEO Russ Klein

    Toby
    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
  • Why I Write - Blog Hop "Old Fashion" Meme

    Toby
    4 Aug 2014 | 7:48 pm
    When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. I've always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I've always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With…
  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    Toby
    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
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    SocialTimes

  • Which Retailers Have the Most Social Influence?

    Kimberlee Morrison
    26 Nov 2014 | 11:35 am
    Klout has long fancied itself the definitive measure of social media influence. While in more recent years, the validity and value of the Klout score has been called into question, the company continues trying to prove naysayers wrong. To wit, Klout and parent company announced the inaugural Klout 50 in October. The report used Interbrand 100 data to determine which brands are most influential on social media. This week, Klout analyzed social data from the National Retail Federation Top 100 to determine which retailers have the most social influence. Amazon, which topped the sister list, also…
  • LinkedIn Most Popular Platform for Adults

    Karen Fratti
    26 Nov 2014 | 10:25 am
    MediaPost reported this week that LinkedIn is the social network for grown-ups. Based on a survey of advertising executives’ and Association of National Advertiser members’ own social media habits, they self-reported active engagement across platforms. However, the professional social network was the most trafficked during the workday. They write: While Facebook and LinkedIn tied in terms of the share (92 percent) of ANA members using them personally, they were far more connected with others via LinkedIn (an average of 507 connections) vs. Facebook (an average of 385…
  • How ‘Cyberwar’ Puts Internet Users at Risk

    Kimberlee Morrison
    26 Nov 2014 | 9:20 am
    Now that the Internet has become an international communications tool, there are plenty of bad actors including governments that conduct their conflicts online as well as off. Russell Brandom, a contributor for The Verge, notes that government conflict online is detrimental to all Internet users. While governments around the world spend more on cybersecurity, Brandom points out that it’s difficult to protect against collateral damage online. “There’s no border to defend, no idea of national sovereignty. To the network, the Egyptian secret police don’t look that different from…
  • The Great Grape Salad Debate

    Karen Fratti
    26 Nov 2014 | 8:10 am
    The New York Times created an interactive, state-by-state map of the most Googled Thanksgiving recipes. Good idea, until residents started to chime in. Key lime cake in Georgia? Who ever heard of such a thing? Here were some more response from around the web: So this NYT Thanksgiving Recipe thing further pushes the stereotype that NJ is only made up of Italians? http://t.co/gwaLnQUe1H — Josh Sternberg (@joshsternberg) November 20, 2014   Only small gripe: the NYT Thanksgiving recipe for Kansas isn’t bad enough. — Alex Heard (@alexheard) November 19, 2014   Nothing says DC…
  • Should Smartphones Be Banned at Thanksgiving?

    Mona Zhang
    26 Nov 2014 | 7:02 am
    Eventbrite recently conducted a study on Americans’ attitudes towards technology use during Thanksgiving and other holiday celebrations. The near ubiquity of smartphones is fueling a “tech backlash” this year — 66 percent of U.S. adults think smartphones should be banned at Thanksgiving dinner. Women are even more anti-tech during T-day: 71 percent of women think phones should be banned, while 62 percent of men agreed with the measure. (Surprise: The guiltiest frequent phone-checkers are 18- to 44-year-old men.) Northeasterners are much more dogmatic than their…
 
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    Main Feed

  • Top 9 Current Help Desk Industry Trends

    Sameer Bhatia
    27 Nov 2014 | 12:52 pm
    The recent explosion of social media and the continuing move toward mobile technologies have changed how companies interact with their customers. This is especially true when it comes to customer service. Here are nine current trends affecting the help desk and help desk software industries. Cloud-computing Software-as-a-service is a growing trend for all enterprise systems, including help desk software. By moving to cloud-based applications, companies can save money both on the software and on IT resources. 24/7 support A help desk only open between 8 a.m. and 8 p.m.? That is so 20th…
  • Grabyo lands funding from Thierry, Cesc & RVP

    Laurens Bianchi
    27 Nov 2014 | 7:00 am
    Grabyo has announced Thierry Henry, Cesc Fabregas, Robin van Persie and NBA champion Tony Parker as investors and global ambassadors. Source: Grabyo Grabyo is the leader in real-time video. Its scalable, cloud-based platform enables broadcasters and content rights holders to instantly create, distribute and monetise real-time video clips across any platform and device. Grabyo launched as a mobile-first platform in 2013 and works with broadcasters in Europe, North America and Asia Pacific, as well as some of the most popular TV formats and largest advertisers globally. Grabyo is the leader in…
  • Top 5 Videos In Viral Friday: Ken Block’s Gymkhana 7

    Paul van Veenendaal
    21 Nov 2014 | 1:54 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. 1.  Hoonigan “Ken Block’s Gymkhana 7″ Rally car driver and viral video star Ken Block is back with a heavily modified Ford Mustang. Ken Block’s insane, drift-tastic Gymkhana video series is a global viral hit with over 200 million views. In Gymkhana 7, presented by Hoonigan, Ford and…
  • Real Madrid And Microsoft Announce Digital Platform Deal

    Laurens Bianchi
    20 Nov 2014 | 8:36 am
    Microsoft has signed a four-year deal with Real Madrid to undertake what it calls a “digital transformation” at the Spanish football giant. source: Real Madrid This week bth parties held a press conference to announce that they have come together in a partnership which will see the Spanish giants receive an estimated £20 million over four years A digital platform will be launched, which has a heavy emphasis on data and analytics and will offer fans “exclusive, personalised and customised” content that can be accessed online, the software company said. This will be…
  • Top 5 Videos In Viral Friday: John Lewis #MontyThePenguin

    Paul van Veenendaal
    14 Nov 2014 | 4:48 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. 1.  John Lewis “Monty’s Christmas” “Monty’s Christmas” is the £1m sequel to last year’s “The Bear and the Hare”. Famous retail chain John Lewis released its latest seasonal ad last week on Twitter. The launch of the department store’s…
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    Pamorama | Social Media Marketing Blog

  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
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    Social Media B2B

  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
  • 9 Steps to Highly Productive B2B Lead Generation

    Jeff Kalter
    13 Nov 2014 | 4:00 am
    The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once. You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. Create a Strategy Start with the big picture. This should flow naturally from your overall marketing strategy. It should define your…
  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
 
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    {grow}

  • An Example of Twitter’s Real-Life ROI

    Grow Community
    27 Nov 2014 | 3:00 am
    By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world. So I want to provide an example of Twitter facilitating important connections between people in the real world (it even involves Mark). A few years ago, the Pittsburgh Steelers were playing the Dallas Cowboys. Like many Americans, Mark was following the Steelers, his favorite football team. The game…
  • Social media success through cultural nuance

    Mark
    26 Nov 2014 | 3:00 am
    By Rick Wion, {grow} Community Member I had to Google it. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. That required zooming out on Google Maps. Way out. But three weeks later, I’m sitting in a cafe, mostly for the free wifi but also for a beer, in the beautiful capital city of Skopje. I had never heard of it either. This is not a remarkable whirlwind story of harrowing or madcap adventure. This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that…
  • What would I do if I were starting my blog from scratch?

    Mark
    25 Nov 2014 | 3:00 am
    Here is mind game successful bloggers play with each other. “If you had to start over right now, how would you do it?” So here is my answer, an amalgam of stuff that worked and stuff I learned from mistakes I learned along the way. If you are just building a blog from scratch, here are the foundational steps I would take to do it. 1. Don’t obsess with a niche Let me state plainly that yes … it is important to have a niche. You eventually need to carve out a little place on the web that you can make your own. But if you don’t know what that is, don’t let that stop you. Maybe…
  • Big data and small business: The future of marketing?

    Mark
    24 Nov 2014 | 3:00 am
    I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent … I was working with a small company who was bidding on a huge job to handle the maintenance on a fleet of corporate jets. Here is the conversation with the company’s founder/president/CMO (all the same person!): ME: Well what are your points of differentiation? How do you stand out? CUSTOMER: I don’t know. We all do the same thing. We maintain and repair jets. Everybody in the business has the same tools,…
  • Digital marketing shifts coming out of AdTech 2014

    Mark
    21 Nov 2014 | 3:00 am
    My friend Jonathan Barrick had the unique opportunity to cover the AdTech 2014 conference in New York City last week and collect digital trends, ideas, and opportunities from some of the biggest the companies in the business. He told me that there was a “distinct attitude shift about digital marketing” compared to other years and we are fortunate to have some of these observations today. Many thanks to Jonathan, Claude Ricks and Krista LaRiviere of gShift for gathering these insights from the floor of AdTech for our community! Blurring lines between channels The lines we’ve…
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    360i Digital Agency Blog

  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    26 Nov 2014 | 12:02 pm
    Attention, job seekers: we are always on the lookout for top-talent to join our team and help us create powerful work. Check out the latest job openings at 360i. Right now we have more than 40 job openings across our U.S. offices. If you embody passion, purpose and perseverance, and are interested in becoming a part of our team, apply at one of the links below. Senior Art Director (New York, NY) – We are looking for a Senior Art Director with masterful knowledge of creative software and a true understanding of its place within the arsenal. You will contribute your ideas and work as part of…
  • Influencer Spotlight: Catching up with Julie Gutierrez

    Maria Loida
    25 Nov 2014 | 1:09 pm
    The Beauty YouTuber phenomenon is no longer a trend; it’s an established channel category. Among the YouTube stars of the world, this particular group has garnered some of the largest, most engaged audiences on the platform, followings which many beauty and fashion brands have leveraged in the past five years or so. We at 360i have partnered with many of them on brand collaborations, but are always looking to learn more about how and why beauty gurus maintain and connect with their audiences. Julie Gutierrez, a self-taught makeup and nail design artist, has been particularly successful at…
  • Barilla Selects 360i as Digital Agency of Record

    360i
    25 Nov 2014 | 7:22 am
    We’re honored to share that Barilla has chosen 360i as their Digital Agency of Record in the U.S. The news was also covered by Ad Age today. As Digital Agency of Record, we’ll be overseeing Barilla’s digital and social marketing, including strategy, content creation and website design. We couldn’t be more excited about the opportunity to work with this great team (and to eat more great pasta!). When asked why Barilla chose 360i, Beth Reilly, Senior Director of Digital and Social at Barilla stated that “360i impressed us with their track record, consumer insights and deep experience…
  • Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

    360i
    21 Nov 2014 | 8:57 am
    Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How big this increase will be will depend on how many Firefox users will use the default search engine after seeing Yahoo! results instead of Google. According to 360i data, clients with tech-savvy customers see a sizable portion of their…
  • Using Social Data to Inform Your Holiday Communications Strategy

    360i
    20 Nov 2014 | 8:11 am
    Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually spent dropped – reminding brands that consumers still need to be convinced to spend – these particular shopping days present a critical opportunity for brands. Leading up to the Holiday season, Black Friday and Cyber Monday, 360i’s Insights and Planning team conducted online…
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    Mindjumpers

  • How to advertise and optimise posts on Facebook

    Stine Haarløv
    17 Nov 2014 | 5:41 am
    Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can…
  • Search & Social – Understanding the Interdependence

    admin
    7 Nov 2014 | 6:20 am
    This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh.   I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. The book tells…
  • How to structure glocal communication on Social Media

    admin
    4 Nov 2014 | 5:18 am
    The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field.  In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges…
  • Weibo – a Chinese Social Media platform

    Ursula Jiarui Zheng
    27 Oct 2014 | 5:44 am
    “You don’t have Facebook in China?” “No. And also no Youtube, twitter, Instagram…” I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo.   Sina Weibo Sina Weibo, micro-blogging in Chinese, is a hybrid of Twitter and Facebook, combined with other popular Chinese blogging functions. Users can post relatively…
  • Snapchat as a platform for branded content?

    Stine Haarløv
    22 Oct 2014 | 4:01 am
    With the growing number of social platforms, businesses have numerous ways to communicate with their customers.
 Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. It seems like Snapchat has gotten a lot of attention in the tech world lately. Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer…
 
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    The Next Web » Social Media

  • The anatomy of a marketing email that drives results

    Janet Choi
    26 Nov 2014 | 11:01 am
    Janet Choi is the Marketing Manager at Customer.io. Most writing in email marketing is terrible. Experiencing lame email copy can be educational on what not to do and motivate you to aim higher, if anything. But what are some positive techniques used to craft compelling emails? Here’s one simple but powerful method: AIDA, a time-tested copywriting formula that’s been used in marketing and advertising in all types of media for over a century. AIDA stands for Attention, Interest, Desire, Action — four building blocks that combine to motivate your readers to your call to action, from…
  • How to get your first 1,000 followers on every social network

    Kevan Lee
    26 Nov 2014 | 7:29 am
    This post originally appeared on the Buffer blog. You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. What would be one of the most encouraging signs when you’re first starting off? I imagine it’d be gaining followers. So how do new social media accounts do it? How do you gain your first 1,000 followers on social media or grow an account from dozens to hundreds? Follower count is one of those metrics that has tons… This story continues at The…
  • Pinterest’s Android app gets an update with faster load time and cleaner navigation

    Roberto Baldwin
    25 Nov 2014 | 10:02 am
    The unofficial “look book” of the Internet pushed an update to its Android app that brings it up to parity with the iOS version that was updated a few weeks ago. Available now, the update brings simplified navigation and Android-friendly visual tweaks. according to Pinterest. The app also loads faster which is helpful when you have a flash of brilliance and you need to pin it before the epiphany fades away. ➤ Pin Tip: Android Update [Pinterest]
  • Twitter introduces Twitter Offers with merchant deals right in your feed

    Roberto Baldwin
    25 Nov 2014 | 9:32 am
    Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed. Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card. Once you add you credit or… This story continues at The Next Web
  • If you help someone’s tweet make a splash, wouldn’t you like to see the ripples?

    Martin Bryant
    23 Nov 2014 | 8:00 am
    At some point in the past couple of weeks, Twitter switched off the notifications that let me know someone retweeted or favorited a tweet that I retweeted. I’m not sure exactly when, but they’ve definitely gone. It sounds like a small thing to cut, but I really miss it. It’s not like the feature is gone for everyone; a quick search for “retweeted your retweet” shows that it’s something a lot of people talk about. All I can assume is that I’m part of some A/B test to see how removing the feature impacts user behavior. Seeing that retweeting someone else… This story…
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    The Social Workplace

  • “Learn, Plan and Do” your way to a Social Intranet

    Elizabeth
    20 Nov 2014 | 3:36 pm
    The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet. Social Intranet (sō’shəl) • (ĭn’trə-nĕt’)An intranet that utilizes social technologies to enhance the every day…
  • Is Email Dead for Employees?

    Elizabeth
    14 Nov 2014 | 8:03 am
    With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the…
  • The Future of Internal Communications [#infographic]

    Elizabeth
    11 Nov 2014 | 8:38 am
    Guest post by: Newsweaver Internal Communications, Danielle Gibbons “In a world where digital technology can both help and hinder employee interactions, there’s an intrinsic need to address how to ensure excellence from our managers. When companies get manager communication right, it can be a source of competitive advantage.” — Luke Dodd, Melcrum Internal communications (IC) radically improves, controls and measures the way employers communicate with employees and stakeholders, helping to drive positive employee behaviour and increase engagement with influencers. The…
  • Using Video to Increase Employee Engagement and Collaboration

    Elizabeth
    3 Nov 2014 | 12:36 pm
    With most companies focusing on cost reduction, using video conferencing tools in place of face-to-face meetings is not only a real solution to controlling travel costs but it’s also a great productivity tool. If your company doesn’t have the deep pockets necessary for an enterprise telepresence platform, there are many companies who have developed more affordable alternatives. I came across this great post by Fuze, which not only discusses the value in video conferencing, but also discusses how video is a great, cost-effective solution to employee engagement and collaboration.
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    CompuKol Connection » Blog

  • Weighing the Benefits of Press Releases and Pitches

    Carolyn Cohn
    27 Nov 2014 | 2:00 am
    As a business owner, you are constantly thinking about new topics to write about and share with other people online. Even if you have amazing writing skills, it isn’t always easy to come up with ideas. However, there are some effective and important ways to communicate with your online connections and it is time to look at the benefits of both so that you can decide what works best for your business. Let’s look at the press release first Advantages There are several positive reasons why you would want to choosing a press release, including the fact that a press release has the…
  • Avoiding LinkedIn Certain “No Nos”

    Michael Cohn
    24 Nov 2014 | 2:00 am
    LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social  media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. The things that you shouldn’t do It is important to understand what is off limits for you just as much as you need to understand what you should be doing with LinkedIn for maximum results for your business. First and foremost, you must keep in mind that LinkedIn should…
  • The Importance of Landing Pages for Lead Generation

    Deborah Anderson
    20 Nov 2014 | 2:00 am
    We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the creation of one (or more) to your list of things to do. What is a Landing Page? The idea behind a landing page is to encourage conversions. While conversions can (and do) happen on the home page of a business site, they are much easier than using a landing page. Why is that? Let’s picture the visit to the home page of a…
  • Creating an Optimized Blog Post

    Carolyn Cohn
    17 Nov 2014 | 2:00 am
    You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the search engines, which is also very important to your professional success. The importance of optimizing your blog posts First and foremost, if you have been paying any attention at all since the dawn of social media and the success of the Internet, you must understand the importance of blogging for your business. If you are…
  • Maintaining Brand Image Consistency Across Social Media Channels

    Owen Andrew
    13 Nov 2014 | 2:00 am
    This entry is part 3 of 3 in the series The Role of Branding in Your Marketing Strategy   Social media used to be a relatively easy game. There were one, maybe two different social media sites you had to be on, and that was it. Those days are gone. While a few social media channels seem to get the lion’s share of mainstream coverage, the reality is that there are now several different social media platforms with very active and diverse user bases. Be it Facebook, Twitter, Tumblr, Pinterest, Instagram, Google Plus, or LinkedIn, if you want to reach various demographics and audiences,…
 
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    Sneeze It

  • 3 Things You Should Know about Google Penguin

    David Steel
    5 Nov 2014 | 10:32 am
    Say goodbye to spam on the web It’s been almost a full year since Google launched a Penguin 3.0 update. Now that it’s been rolled out to the masses, we decided it was time to go behind-the-scenes and let you know what this could mean for your site’s search rankings and if this really will eliminate spam on the Web. Unlike Google Panda, where mostly content hubs were affected, Google Penguin promises to take on websites in a variety of categories, meaning that NO ONE IS SAFE as long as Google detects unnatural SEO practices. How this will affect you and your website 1) If you’ve been…
  • Leveraging your Market (Lessons From Comic Con)

    David Steel
    27 Oct 2014 | 12:31 pm
    I had the chance recently to attend New York’s famous Comic Con with my daughter—the largest, most unconventional, and exciting pop culture event on the east coast. Unbeknownst to me, it was so much more than just comics—as booths featured the latest in anime, graphic novels, video games, toys, movies, and manga (a style of Japanese comics and graphic novels aimed at adults). Additionally there were other associated products one might not have visualized before attending—like 3D printing, fantasy food trucks, and even “Walking Dead” figurines and collectibles. Brand Partnerships…
  • Social media and the World Cup

    David Steel
    5 Jul 2014 | 5:22 am
    It should come as no surprise that major sporting events trend quickly on social media, and with a global event like the World Cup, that number has been soaring—and even breaking records—in recent weeks (the infamous Suárez bite notwithstanding). There have been more than 1 billion (yes, BILLION) Facebook interactions surrounding the 2014 FIFA World Cup by more than 220 million users since the games started. During the recent Brazil-Chile match, nearly 389,000 tweets were sent per minute, beating out the record set during the Super Bowl back in February. If you have absolutely ZERO…
  • What do we mean by “Websites are dead”?

    David Steel
    25 Jun 2014 | 5:26 pm
    If at first you don’t succeed, try try again. We’re all familiar with the age-old song and dance. But what happens when you attempt to do the same thing over and over with the same lackluster results? You begin to realize your efforts are no longer working. Like you, we’ve had to pull back and reevaluate our marketing strategy to keep up with the needs of our ever-changing market. After scratching our heads, running tests, and crunching the numbers, we have finally cracked the code and come up with a concept so revolutionary, it might initially scare you. Websites are dead. Hope we…
  • Say hello to Facebook’s new “Ask” feature

    David Steel
    23 Jun 2014 | 5:46 am
    Facebook recently announced a brand-new feature that rates pretty high on the creep scale, if you ask us. A new “ask” button appears next to a user’s relationship status if they don’t already have one listed. You can ask a Facebook friend (you must first be connected) out for a drink and then request them to list their status as either single, engaged, married, or in a civil (or very complicated) relationship. The owner of the page can respond to the request and that information only appears to the person doing the asking (and will still remain private for all of your other Facebook…
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    all the news that's fit to blog, tweet & post

  • Social Media Work-Out

    Debbie Hemley
    25 Nov 2014 | 3:52 am
    Today I have a new article, 26 Ways to Strengthen Your Social Media Marketing, published on Social Media Examiner.  Whether you’re new to social media or were an early adopter, the piece focuses on ways you can strengthen your overall presence and add more vitality. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by! While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.
  • The Power of Infographics

    Debbie Hemley
    24 Nov 2014 | 11:04 am
    There are infographics and then there are infographics; so rich with data, and visual interest that they quickly cross over an invisible line and become beautiful works of art. Infographic fans will surely delight in The Best American Infographics 2014 edited by Gareth Cook. The book is divided into three sections, You, Us and the Material World. And, technically a forth section entitled Interactive, where you can see screenshots of ten infographics and then navigate to the URLs provided in the text e.g. Transit Map, NYC, Block by Block, Brooklyn’s Past and Present. Why the growing interest…
  • Content That Delights, Teaches & Reminds

    Debbie Hemley
    21 Nov 2014 | 9:12 am
    In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for personal reasons—“nobody wakes up in the morning, looks at their phone and says, ‘Gee, I wonder what some big brand is doing today on Facebook.’’’ As an exercise I’ve been trying to stop and notice when content truly delights me in some way, teaches me something I didn’t know, reminds me of something maybe I needed to be reminded of.
  • The Information Age Wasn’t Born Yesterday

    Debbie Hemley
    20 Nov 2014 | 11:50 am
    Paul Otlet Loved learning about Paul Otlet in Alex Wright‘s excellent book, Cataloging the World: Paul Otlet and the Birth of the Information Age.  Otlet was truly a visionary! “Twenty-five years before the first microchip, forty years before the first personal computer, and fifty years before the very first Web browser, Paul Otlet had envisioned something very much like today’s Internet. Even more startling, Otlet also imagined that individuals would be able to upload files to central servers and communicate via wireless networks, anticipated the development of speech…
  • Five Ways to Effectively Test Your Product Concept on a Lean Budget

    Debbie Hemley
    15 Sep 2014 | 10:18 am
    Image Source: Dreamstine Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace? In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage. #1: Familiarize Yourself with Concept Testing Kotler and Armstrong suggest that concept testing is one of eight major stages in product development that follows the idea generation and screening phases. And involves “drafting the product idea in…
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    Pushing Social

  • [Podcast] Episode #27: How To Get Your Content Noticed

    Stan Smith
    19 Nov 2014 | 5:00 am
    Ok, you’ve been producing some crazy good blog posts, podcasts, infographics, and compelling short-run videos that tell your story. What next? How do you get your inspired content noticed and shared?  That’s what Laura and I tackle in this episode of the Pushing Social Podcast.   You’ll love it. Enjoy. Have A Question for Stan & Laura? Option #1:  Tweet your question with hashtag #PSPodcast Option #2: Leave us a voicemail message with SpeakPipe! Option #3: Leave a comment here. Ask your question and it’s very likely we’ll answer it on-air.
  • Is Content Marketing A Strategy Or A Tactic?

    Stan Smith
    13 Nov 2014 | 5:00 am
    It feels right to say that content marketing is a strategy because it seems to have all of the right answers for organization-wide challenges. For example, questions like: How do we attract the right prospects? How do we establish ourselves as an authority that can command premium pricing and fees? How do we explain our value proposition in a relevant way to our target market? The answer?  Content marketing. We run into problems however when we interrogate content marketing directly: How does content marketing build trust? How does content marketing stay relevant to our target audience? How…
  • Content Marketing the Smart Way

    Stan Smith
    6 Nov 2014 | 7:30 am
    Are you overwhelmed by the prospect of creating and implementing a content marketing strategy?   I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy.  Simplifying the process  will help you pinpoint what you don’t know and what you can improve. Tip:  Open up a note-taking application and create action steps as you read…
  • [Podcast] Episode #26: What The Heck is Content Marketing Anyway?

    Stan Smith
    5 Nov 2014 | 5:00 am
    Click Here to Subscribe to the Pushing Social Podcast I love the term “Content Marketing”. I find myself using it to describe anything that an organization creates. But, I’ve discovered that there are as many definitions for the term as their are professionals that use it! In this episode, Laura and I talk about the definition of content marketing and what it is and what it isn’t. We also throw in some “actionable” info that you can use immediately in your business. Enjoy. Have A Question for Stan & Laura? Option #1:  Tweet your question with…
  • The Blogger’s Guide to Content Distribution Channels

    Stan Smith
    29 Oct 2014 | 5:00 am
    Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter. The problem is that the Big Three are charging for access…
 
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    solar news HubSpot

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
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    33 Charts

  • (How) Should Patients be Present at Medical Meetings?

    DrV
    18 Nov 2014 | 2:30 am
    After reading Lucien Engelen’s BMJ editorial this past summer, I couldn’t help but think: Should patients be present at all medical meetings? Or better: Is there ever a time and place where doctors should meet without patients? The e-patient voice is critical. But, as important, we must think about where that voice best fits. We must move beyond they have to be there to detailing how to leverage patient expertise and experience in physician training. Otherwise it’s just for show. It’s easy to demand a seat. It’s harder to detail what happens once seated. Meeting planners looking…
  • Avoid the Social Shakedown

    DrV
    12 Nov 2014 | 11:04 am
    If you’ve worked hard to build the trust of your followers, don’t throw it away by pulling everyone into your petty consumer altercations. I’ve seen it many times. Twitters micro-celebs with massive followings shaking down a major organization. It usually goes something like this: Visible social figure has flight mix up at the boarding gate. Angry, he takes to Twitter to rant, rave and demand answers. 30 minutes later after resolution and upgrade to First Class, social figure returns to Twitter to magnanimously rave about the response to his concerns by the brand he just publicly…
  • Interview: Dr. Justin Smith of Cook Children’s Hospital

    DrV
    10 Nov 2014 | 7:53 pm
    In this interview, Dr Justin Smith from Cook Children’s Hospital discusses his new role in marketing and communication.  His position represents an new role for physicians as health organizations become more connected with the communicating public.  I was able to catch up Dr. Smith during Social Media Week at The Mayo Clinic.  How do you use social media at Cook Children’s Hospital? The main way I use social media is as a patient education tool. I see it as a place to provide basic pediatric content that parents can access at home. I also use it as a way to communicate about current…
  • The Public Physician – #HCSMCa Thoughts

    DrV
    29 Oct 2014 | 6:45 pm
    It was an honor to co-host the #hcsmca twitter chat this evening.  A huge thank you to Colleen Young for asking me to participate.  What follows are a few thoughts on the topics discussed. How do you map your public presence? When we think about our life online we need to think about where we’re going to live.  Where are we going to spend our time and energy?  There are a lot of places to post and talk. But we can’t be everywhere. We need to consider it like a map. When thinking about your map, think content and conversation:  these are the two components of our social world.
  • 9 Secrets for Making the Most of Your Doximity Profile

    DrV
    28 Oct 2014 | 2:30 am
    33 charts is excited to have Doximity as our featured sponsor this week. Frustratingly, much of what appears about physicians online is out of our control. There are only a few places that give doctors power over their social presence. With nearly 50% of all U.S. physicians as members, Doximity has emerged as the core professional profile for doctors and one that’s totally within physician control. It’s the first place I go to update my professional status as it changes. While you may already be a member, do you know how to make the most of your Doximity account?  Here are nine pro tips…
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    Talk It Up!

  • Spirit Airlines' new campaign hugs its haters with 8,000 bonus miles

    heidim@heidimillerpresents.com (Heidi Miller)
    18 Nov 2014 | 4:12 pm
    Why Spirits Airlines' "Hate Thousand Miles" Campaign is brilliant Recently, the budget airline Spirit Airlines launched a new crowdsourced campaign, "Hate Thousand Miles," inviting airline travelers to share the hate by submitting their biggest complaints on the Spirit website in exchange for 8,000 bonus miles. Spirit, a budget airline that utilizes cattle-call boarding and charges fees for everything save having a pilot, has long the lowest-rated airline as well as the subject of customer complaints for everything from carry-on bag fees to skimpy leg room. The campaign invites travelers to…
  • Five Steps to B2B Social Media Marketing Success

    heidim@heidimillerpresents.com (Heidi Miller)
    27 Jun 2014 | 10:25 am
    I had a great time earlier this month speaking to Abhishek Borah's Foster School of Business graduate marketing class on social media and content marketing! And I have to admit that the inquisitive and whip smart young minds gave me great faith in the next generation of marketers. :-) Five Steps to B2B Social Media Marketing Success from Heidi Miller
  • Will the new ad formats ruin Twitter?

    heidim@heidimillerpresents.com (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
  • What a diamond earring taught me about Zen

    heidim@heidimillerpresents.com (Heidi Miller)
    10 Apr 2014 | 4:33 pm
    Your quick reminder to stay present and curious This morning, I noticed a just after my shower that one of my diamond earrings was no longer in my ear. In the past, this moment would have inspired a flood of self-chastisement (why didn't you remove them like a responsible person), loss (the one splurge gift from my mom 10 years ago) or even punishment (if you can't keep track of things, you don't deserve to have nice things). After all, the earrings are one of just a few pieces of fine jewelry I own, and they were given to me 10 years ago by my mother. I suspect that many women and more than…
  • RTFM at Ignite Seattle

    heidim@heidimillerpresents.com (Heidi Miller)
    26 Sep 2013 | 2:31 pm
    My first Ignite Seattle talk was fun! I had a fantastic time speaking at my very first Ignite Seattle last month. While I do a great deal of public speaking, the home town crowd and five-minute time limit had me far more nervous than usual! But the Ignite Seattle support team was amazing; they helped us to prepare, gave us newbie presenters the lay of the land and gave us every chance to succeed. Justin Martensein, thank you! And Monica Guzman was a patient and vivacious host for the evening. My thanks to Ignite Seattle for such an amazing evening!
 
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    Wave: "tracking how people and brands use social media"

  • What automotive content generates the most views on YouTube?

    Dan Cotton
    6 Nov 2014 | 2:09 am
    Automotive brands should ensure they upload their TV adverts on YouTube, as these attract the most of views of all automotive content. Adverts drive six times more views than the next most viewed video type – lifestyle videos. Adverts also tend to have a long lifespan, meaning they can give brands continued exposure. In contrast, event-based content amasses views more quickly, indicating that these videos should be uploaded immediately to capture consumer interest in the moment. WaveMetrix has analysed over 600 videos from a variety of automotive channels to understand what content…
  • Mining online consumer purchase narratives can uncover and demystify the consumer purchase journey

    Jason Hardman
    22 Oct 2014 | 5:00 pm
    There are millions of comprehensive accounts online written by consumers detailing their purchase journeys, from why they started looking for a new product/service, up to what led them to their final purchase decision. By mining these accounts, brands can gain a detailed picture of the different steps in the consumer purchase journey. This is vital information: by understanding the purchase journey, brands can align their marketing with the process to maximise their chances of selling. The importance of understanding the consumer purchase journey is well understood. However, building up a…
  • Going granular: human analysis gives detail automated tools can't

    Jason Hardman
    16 Oct 2014 | 8:38 am
    One of the biggest complaints we hear about automated tools is their lack of detail. They simply aren’t able to give the insight researchers need to answer burning business questions. However, consumer posts online are filled with opinions that provide the detail needed to help businesses. By using human analysts to extract granular detail at the individual opinion level, WaveMetrix's pioneering approach overcomes this problem and gives researchers insight that makes a difference. We frequently hear of the shortfalls of automated tools in giving granular details. Because their…
  • Going beyond the tip of the iceberg: getting more than just the mentions and sentiment automated tools give you

    Jason Hardman
    2 Oct 2014 | 3:32 am
    Many hold the misconception that the extent of insight that can be extracted from social media research is just mentions and sentiment, as this is how automated tools frame it. This simply isn't true. WaveMetrix's social insight iceberg model shows that there is more to be gained from examining online discussions than from what automated tools deliver. The real value of using social media as a research tool is frequently missed. Consumers are, as we speak, writing in-depth about millions of different topics online. They are writing responses to many of the questions market researchers are…
  • Brands' premium positioning undermined by e-retailers who ignore naming and pricing guidelines

    Dan Cotton
    30 Sep 2014 | 10:18 am
    Brands’ potential sales are impacted by third-party retailers who do not comply with brand guidelines on their product listings. Our previous article analysed how online partners fail to follow brands’ imagery and video guidelines (link). This article will examine how third-party retailers ignore pricing and naming guidelines, which undermines brands’ positioning and affects how consumers perceive the brand.  Premium watch brands differentiate their products with sub-branding that is echoed across their marketing and own eCommerce sites. This is often…
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    Social-Media

  • TDA Group Content Happy Hour: 10 big Friday questions

    Paul Gustafson
    21 Nov 2014 | 10:28 am
    Do you know how to use quizzes in your content marketing, structure a marketing team, or douse hair-on-fire syndrome? We’ve compiled news items that answer these questions (along with seven others) in this week’s digest. Test your content marketing news smarts with questions about the content marketing word of the year, typography optimization, how your competitors are faring with mobile marketing, lead-generation mistakes, and more. Any questions? A Handy Guide to Using Quizzes in Your Content Marketing By Josh Haynum at MarketingProfs Question #1: How do you construct a compelling quiz?
  • How to Supercharge Your Contact Marketing Strategy with RSS

    Kyle Lacy
    18 Nov 2014 | 7:56 am
    Content Marketing is one of those ever-changing fields of study that is constantly evolving with the demands of the masses. Historically speaking, the very first form of mass content dispersal was made possible with the printing press. Large, human operated mechanical machines printed the very first ‘copy’. Today, reaching out to a nation is reduced […] The post How to Supercharge Your Contact Marketing Strategy with RSS appeared first on WP RSS Aggregator.
  • How to Supercharge Your Content Marketing Strategy with RSS

    Kyle Lacy
    18 Nov 2014 | 7:56 am
    Content Marketing is one of those ever-changing fields of study that is constantly evolving with the demands of the masses. Historically speaking, the very first form of mass content dispersal was made possible with the printing press. Large, human operated mechanical machines printed the very first ‘copy’. Today, reaching out to a nation is reduced […] The post How to Supercharge Your Content Marketing Strategy with RSS appeared first on WP RSS Aggregator.
  • TDA Group Content Happy Hour: End-of-week productivity tips

    Paul Gustafson
    14 Nov 2014 | 11:09 am
    More coffee? Or more time-saving tips? Skip the jitters. Scan this week’s content marketing digest for recent news marketers can use to boost productivity and career movement. You’ll find articles covering the best times of day to get things done, upcoming Twitter changes that will likely affect your workload, and ways to predict campaign performance. You’ll also see how Instagram has finally changed posting options that may make use of the platform more effective. What Time of Day Do Marketers Feel Most Productive? By Ayaz Nanji at MarketingProfs Want to rise through the ranks? Then…
  • The New Age Of Networking With Lauren Maillian Bias

    Natalie MacNeil
    13 Nov 2014 | 10:14 am
    Getting others to buy into your dreams can be tricky business, but my latest guest in The Conquer Summit, Lauren Maillian Bias, knows a thing or two about networking…and how to spark those meaningful connections and awesome partnerships for your business. Lauren is a serial entrepreneur powerhouse, the founder and CEO of Luxury Market Branding, founding partner of Gen Y Capital Fund, a venture capitalist, and author of The Path Redefined. And in this amazing interview, Lauren shared with us: The art of networking, without networking How to craft a perfect pitch Her…
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    David Meerman Scott - Web Ink Now

  • Optimizing the Past: Content Lessons from the HubSpot Blog Team

    David Meerman Scott
    25 Nov 2014 | 1:36 pm
    Content drives action. Content is the best way to reach buyers. Content is King. (And President and Pope and Queen as well). So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then how does that content drive action and grow business? And what are the implications for ROI?
  • The Sales and Service Disconnect

    David Meerman Scott
    18 Nov 2014 | 7:15 am
    Here’s something curious: Many companies have completely different cultures and procedures for their customers depending upon which department is interacting with them. The manner in which salespeople engage potential new customers when trying to win new business is often light-years removed from how these same customers are serviced by the company only months later.
  • Charity: water Changes the Rules of Nonprofit Fundraising While Also Changing the World

    David Meerman Scott
    13 Nov 2014 | 6:42 am
    All organizations must start with an authentic and compelling story and communicate that to customers. This strategy is essential for companies, educational institutions, individuals, and yes, nonprofits too.
  • The Secret Weapon of Business Growth

    David Meerman Scott
    11 Nov 2014 | 11:09 am
    Throughout the year that I had been researching and writing The New Rules of Sales and Service, I had the pleasure of interviewing hundreds of people who are involved in serving customers. I was stunned by the number of them who revealed to me that they had turned their customer service function into a “secret weapon” of revenue growth!
  • I Was Successfully Stalked!

    David Meerman Scott
    6 Nov 2014 | 7:25 am
    I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class. Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home.
 
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    We Are Social

  • A winning week for We Are Social

    Lauren Allchurch
    28 Nov 2014 | 3:31 am
    It’s been another big week for We Are Social. With a handful of nominations in both the 2014 Content Marketing Awards and the Social Buzz Awards for our work with clients like F&F, evian and adidas as well as for the agency itself, we were hoping our awards shelf would be a little more crowded come Friday. We got off to a good start on Wednesday, as the adidas team’s World Cup work, #allin or nothing, picked up Best Travel & Leisure Campaign at the Content Marketing Awards, while evian’s Amazing Baby Rescue Me was highly commended in Best Non-Retail Consumer. And the Travel and…
  • We Are Social kitchen fork goes viral

    Nick Hearne
    27 Nov 2014 | 8:03 am
    This week, novelist Nikesh Shukla and We Are Social creative Nick Hearne have been winning the internet with their footage of a lamb chop in space. Here, Nick gives us an insight into the highs and lows involved when sending meat into orbit:  Ever had a crazy conversation in a pub and then end up three months later standing in a field at dawn launching a tandoori lamb chop into space? I have. In June 2014 we ‘borrowed’ a fork from We Are Social’s kitchen and sent a Tayyabs lamb chop into space to promote Nikesh Shukla’s new novel ‘Meatspace’ (get it?
  • Spreading Galatine love on social

    Massimiliano Galvagni
    26 Nov 2014 | 8:13 am
    Most of us will admit to having a bit of a sweet tooth. This is also true of Italy, birthplace of some of the best sweet and sugary dishes, including classics like Panettone, Biscotti and of course, Tiramisu. Galatine, also founded in Italy, is a popular candy choice in the country, made up of milk, yoghurt and honey. People all over Italy, of all ages, enjoy tucking into a handful of Galatine. But where are in Italy are the Galatine’s most passionate fans – not just those who like it – those who really go crazy for it? After a period of social listening, we managed to…
  • WeChat leads APAC mobile messaging

    Deniz Ugur
    25 Nov 2014 | 8:01 am
    A recent report by GlobalWebIndex shows WeChat is dominating the mobile messaging landscape in the Asia-Pacific region. Almost 40% of the adult internet users questioned had accessed the platform in the last month, giving it double the reach of Facebook Messenger, in second place. As well as its growing popularity in China, GlobalWebIndex reports WeChat has been enjoying strong growth across the whole of Asia. Between Q1 2013 and Q3 2014, WeChat’s APAC membership base grew by a huge 150%; and with parent company Tencent announcing the launch of Dianhua and Lighttalk, the former of which…
  • We Are Social’s Monday Mashup #238

    Hannah Jones
    24 Nov 2014 | 9:46 am
    Facebook launches new ‘Groups’ app If there is one thing we all need, it’s another Facebook branded mobile app. So we’re happy to introduce to you the new Facebook Groups app, which launched earlier this week for iOS and Android. In a similar style to the messenger app, it consolidates all your current Facebook groups into one place, allowing for faster sharing within groups, whilst making it easier to find other communities relevant to you. Facebook adds structured status feature to pages Ever wondered if your favourite brands were feeling blessed, loved or sleepy at any…
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    tcapushnpull.com

  • Why I am Thankful to be in Social Media

    Sarah Irish
    25 Nov 2014 | 8:03 am
    VIA: http://bit.ly/1vJYHaC Tis the season to be thankful, and today I am reflecting on all of the things I am grateful for as a social media manager. It is easy to get caught up in day-to-day humdrums, but there are a lot of little things that make my job and social media really great! Variety – Everyday I get to go to work and I have no idea what is in store for me. I work with clients that range from CPG to franchises, to non-profits. Each day is a little different and I am thankful to not feel the complacency caused by a monotonous job. Gratification – One of the best things about in…
  • This Week in Social Media Nov 7-14

    Sarah Irish
    14 Nov 2014 | 1:32 pm
    Well, stuff happened on the Internet this week. It’s a lot to keep up with, but I am going to give you the low down on the 4 things you absolutely should know. I will list them in order by least to most important for your convenience. 4. Dr. OZ Gets Destroyed On Twitter: It comes as no surprise to anyone that Dr. OZ is a bit of a sham. But, the Twitter sphere took no mercy when they lit him up earlier this week when he tried to host a Twitter Chat. People took the opportunity to ask Dr. OZ outlandish questions about his practices and his show. Needless to say it didn’t go over that well.
  • Seriously, Why Does Google+ Still Exist?

    Anna Forbes
    6 Nov 2014 | 6:29 am
    For many marketers (myself included), Google+ is pretty frustrating. No matter what Google says, it just feels like a waste of time and money because NO ONE is on it. They can tout their millions of users, but at the end of the day, Google+ will never be a platform that offers anything close to what Facebook, Twitter, Instagram, Pinterest and others do. It just doesn’t have the consumer engagement opportunities that brands need to be competitive. But the fact is, Google+ will live on because Google owns the internet and Google says so. But never fear,Google+ does still have a purpose for…
  • Spooky Tactics of Digital Marketing

    Sarah Irish
    31 Oct 2014 | 1:28 pm
    On this day, the 31st of October I am feeling a little spooky. As I sit here in my last minute Cowgirl costume, I am reflecting on how creepy, scary digital marketing can be. Like any great horror film, there are the key murderous killers (in this case, these archetypes are making you buy things). Via: http://bit.ly/1tq3JVQ The Stalker: You know the type. They will do any and everything to follow your every detail. Park their car outside your house, follow you to work, track you with binoculars. This terrifying killer knows your EVERY MOVE.  In the digital marketing world we call these…
  • Tracking Urls: Analytics Best Friend

    dcyphers
    24 Oct 2014 | 10:04 am
    No one needs convincing when it comes to the value of analytics in digital marketing. Of all the mediums, digital ads clearly have the most powerful tools to directly track your spend, analyze results and measure ROI. To use digital analytics to the full, make sure you’re using all the tracking mechanisms available to you. One super simple way to add to your analytics is to make sure you always use tracking urls. No matter where you’re placing a click through link, be it an email, PPC ad or a banner ad, it shouldn’t look like this: Click thru url: www.thecyphersagency.com It should look…
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    Millionaire Marketing Classroom

  • Why People Dread the Monday Morning Status Meeting

    Jess Gill
    17 Nov 2014 | 6:00 am
     It’s Monday, 9:30AM and the vast majority of the employees are already gathered in the office and everyone is waiting for the creative director to arrive. People are looking at their watches, it’s 9:45AM and there’s still no sign of the leader of the meeting. Do you start? Do you wait? Do you dread this is going to be another wasted morning where the meeting won’t start? Does this sound like your workplace? Sometimes the process is at fault; most often than not, disruptive people bring meetings to a grinding halt. Here are the reasons why most people dread that…
  • Social Media: Who Should Handle It?

    Jess Gill
    6 Mar 2014 | 5:49 am
    I know I’ve been away from writing on this blog for some time. My apologies for that, I adjusted my priorities and looking forward to contribute more pieces this year. Having said that, this piece is my first write up for this year. Hope it’s a great read to you. Recently I came across an article that discussed whose roles is it to handle social media: PR or Digital. As technology has changed the way we live, we have also seen the evolvement of job functions in the advertising space. Social media has also created new roles, expanded existing job functions and blurred the lines between…
  • Twitter Bickering Match Among Samsung, LG and HTC

    Jess Gill
    17 Jun 2013 | 6:42 am
    You’re likely to find comments from fans arguing over which company’s product is the best. However, what happens when big brands such as Samsung, LG and HTC started bickering on social media space. HTC UK celebrated its “Hottest Phone of 2013” award by posting a photo of on Twitter and added “ouch@SamsungMobileUK” to the end of the tweet. The picture was retweeted more than 700 times. SamsungMobileUK fired back by responding that it had won three awards before HTC replied that Samsung has been paying students to write fake reviews for its competitors’ products. LG UK decided to…
  • Why You Don’t Need to Feel Bad Not Getting Verified Check Mark for Facebook

    Jess Gill
    4 Jun 2013 | 7:07 am
    Just like Twitter’s Promoted accounts, Facebook had released Verified Pages too. Verified pages are indicated by a small, blue check mark beside the page’s name and in search results. According to Facebook, this will help people find the authentic accounts of celebrities and other high-profile people and businesses. Currently, this feature is made available to some well-known public figures and Pages with large followings (ex: celebrities, journalists, government officials, popular brands and businesses). Although it is said that people generally are more likely to follow authentic pages,…
  • Airlines Strategy to Differentiation – Pitch the Food

    Jess Gill
    25 Mar 2013 | 6:25 am
    When everything looks almost the same and supply is abundantly available, customers are left with too many choices and without a basis to make the right choice. When this happens, you’re a commodity. Commoditization is a real enemy to any businesses or marketers. It is a painful game to play, and the only solution is differentiation. One of the industries greatly affected by commoditization is Airlines. No matter how cheerful the flight crew or how innovative the airplane is, they’re considered buses with wings. Travelers spend many frustrated hours choosing between products they see as…
 
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    Social Media Network - Marketing

  • Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

    14 Nov 2014 | 10:45 pm
    Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.There are some consistent traits that make Organic Posts feel too promotional:Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real contextPosts that…
  • Your Content Solution In Social Media

    6 Nov 2014 | 8:07 pm
    The Never Ending Problem in Social Media = ContentThe Never Ending Solution To This Problem = UGC [User Generated Content]  Smooth Maneuvering Skills [With The Admin]  I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me. 
  • Generation Y - Helping Them Positively To Define ThemSelves To The World - Social Media

    31 Oct 2014 | 2:01 am
    Do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Think about it. Members of Generation Y can be difficult to impress, so Brands must deliver positive emotional engagement to keep their attention. These are the new Millennials. Millennials are defined as those born between 1980 and 2000. This Generation namely Generation Y is without doubt one of the most challenging group to market to. They span from a wide range of life stages, from those starting secondary school to those with spouses, children and mortgages.
  • How Many Characters Does Twitter Have? - Social Media

    25 Oct 2014 | 12:38 am
    Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter 'Compose New Tweet'?Below is an example of the Number Of Characters Before And After Image Being Attached To Twitter:I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Ello Converted To A Public Benefit Corporation (PBC) - Social Media

    24 Oct 2014 | 12:38 am
    The latest buzz in Social Media is Ello! Ello is Social Media Platform that has all the plans to be 'Ad-Free'. This may be strange to many. However as per what #Ello Mentions there are many ways to set-up a Social Media space and earn as well - without having to divide the Real Estate Space towards Advertisement!. It is 2014 and not 2004 - the world has changed !- says Ello!. 
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    Social Media Consultant, Paul Sutton

  • Are these the Worst Promoted Tweets Ever?

    Paul Sutton
    27 Nov 2014 | 2:33 am
    “Is this actually real?!” That was my response when a friend of mine, Stephen Waddington, tweeted a screen grab of a promoted tweet that had appeared in his timeline on Sunday. And as promoted tweets go, it’s a gem. At the time, I laughed and shrugged it off. Until Monday, when another friend, Michael Taggart, retweeted this:. Instant relief for itchy bums. Guaranteed to soothe anal itching or your money back. http://t.co/rTm5mveIq7 https://t.co/oWTA4GfhTT — Analcare Cream (@analcare) October 7, 2014 And now I can’t decide whether the Twitter profile for Analcare…
  • Does Sainsbury’s Christmas Chocolate Leave a Bitter Taste in Your Mouth?

    Paul Sutton
    17 Nov 2014 | 4:16 am
    Image Credit Christmas TV advertising isn’t generally intended to be divisive. The aim is to make you feel all warm and fuzzy about a brand or a store so you go out and buy a shedload of festive stuff from them. But this year’s Sainsbury’s advert has seriously divided opinions. Over the weekend I encountered not one but two two heavy debates about it on Facebook from two unrelated friends. One post had 49 comments; the other 36. Both linked back to a piece in The Guardian that offers the opinion that the ad is “a dangerous and disrespectful masterpiece”. Complaints have flooded in…
  • Could Crowdsourcing Have Saved Samaritans Radar?

    Paul Sutton
    12 Nov 2014 | 1:10 am
    Image Credit Crowdsourcing is hardly a cutting edge concept anymore. The ability of organisations and even individuals to gain input into developing ideas has never been easier. So why on earth did the Samaritans have to pull the Radar app, which was intended to help those suffering from mental health issues, after less than two weeks due to a public backlash? Samaritans Radar was a Twitter app that automatically scanned the tweets of friends for specific phrases indicating people in a vulnerable state of mind (eg ‘need someone to talk to’ or ‘hate myself’), notified users and offered…
  • Is Reach the Red Herring of Social Metrics?

    Paul Sutton
    10 Nov 2014 | 5:27 am
    Image Credit When it comes to measuring social media campaigns, there are 101 different social metrics we can use. Some, like fans and followers, mean very little outside of their place in whatever network you’re measuring. Others, like leads or conversion rates, matter an awful lot in a far wider sense. But what about ‘reach’? For me, reach sits somewhere between the pointless social metrics and the meaningful social metrics. In some instances and if measured correctly, I believe it has great value. In others, it doesn’t. Last week I wrote a post that simplified social media…
  • Social Media for Dummies

    Paul Sutton
    6 Nov 2014 | 5:15 am
    Image Credit So you want to generate awareness, loyalty and conversions from social media, right? Here’s the big secret in a highly scientific mathematical formula: Reach = Followers x Engagement At its core, it’s that simple. And it always astounds me how many people don’t understand this most basic of principles. I think it’s because of words and phrases like this: Relevance Influence Affinity Brand positioning Timing Conversation Creativity Content strategy Business outcomes They’re all valid. And they’re all important. And, over time, you should layer all of them over that…
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    Pam Marketing Nut

  • Why I Said No to a $1500 Influencer Marketing Gig

    Pam Moore
    19 Nov 2014 | 10:18 am
    What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks? How are you building trust with your online communities, customers, partners and friends? Chances are it is built upon the same foundation of ethics, morals and beliefs. I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program. The brand offered to pay me $1,500 to help them…
  • 20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing

    Pam Moore
    18 Nov 2014 | 2:19 pm
      Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not!  Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it’s just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don’t have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into…
  • Stop the Stupid Marketing: Failing to Plan is Planning to Fail!

    Pam Moore
    10 Nov 2014 | 2:26 pm
    Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful? Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the first place. It’s like going fishing in the…
  • 5 Top Visual Marketing Tools for Content Marketing & Social Media Branding

    Pam Moore
    31 Oct 2014 | 11:05 am
    A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?   Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your…
  • Every Brand Touch Matters: Case Study 2 Hotels in Athens, Greece #Travel

    Pam Moore
    30 Oct 2014 | 11:05 am
    Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. The goal should be to create compelling, delightful, memorable moments consistently, not just once in awhile or only when it’s easy to do such. It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression. A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one…
 
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    Jessica Malnik

  • 4 Community-Building Lessons From A Couple On A Cross-Country Quest

    Jessica Malnik
    5 Nov 2014 | 10:56 pm
    There’s a certain amount of community management that can’t be taught. It can only be learned through different experiences. Both directly managing a community and by all the encounters you have in just your day to day life. Some of the best things I have learned or just through the random encounters with people I meet. This brings me to a couple, The Padgetts, I met over the summer.  Heath Padgett and his wife Alyssa were driven by adventure. They aspired for a life rich with learning, community and service. These are high-level goals that drive so many of us. However for most people,…
  • Feverbee SPRINT Recap: 6 Key Takeaways For Community Managers

    Jessica Malnik
    2 Nov 2014 | 11:20 pm
    Four days later, my brain is still on the brink of exploding after attending Feverbee’s first SPRINT conference. This event excelled in every way possible from the caliber of speakers, to a ridiculously large amount of actionable tips and the quality of other attendees.  I’ve never learned so much in a two-day time period or gotten so many actionable nuggets and tips to apply. It would be impossible to break down all the top takeaways from this event, but I’ll outline six of the biggest stand-outs. As a community manager, you aren’t alone on a lifeboat in the middle of the Pacific…
  • The Number 1 Mistake You Are Probably Making When Growing Your Online Community (And How To Fix It)

    Jessica Malnik
    19 Oct 2014 | 10:40 pm
    Every community has lurkers. They usually average between 60-80% of all members. That’s a significant chunk no matter how you slice it. No matter how great of a community manager you are, you will never get even half of these lurkers to be regular, active contributors. So, why does just about every community manager (including myself) obsess at some point in time over the next tactic or full-blown strategy to convert more lurkers into active contributors. All you are doing is thwarting your community’s growth by obsessing over the wrong tactics and metrics. By catering all your…
  • Is Ello Just Another Bright, New, Shiny Social Media Object? (A Community Manager’s Perspective)

    Jessica Malnik
    2 Oct 2014 | 12:28 am
    Community managers, marketers, PR pros and yes even journalists all have a collective obsession with new and shiny things. Over the last couple of weeks, a new social network started to create some buzz. The social media site is called Ello, and it’s claiming to be the “anti-Facebook.” Ello says it is “free-to-use,” “ad-free” and they even have their manifesto right on their homepage. So as the curious community manager that I am, I decided to buck up, put my personal thoughts aside (with how contradictory those three phrases are) and test out this new social media site.
  • Why We Should Embrace Honesty and Vulnerability On Social Media

    Jessica Malnik
    15 Sep 2014 | 6:44 am
    It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power of portraying vulnerability and “being real” online. I think this is something that gets lost on social media sites. Think about it. We’re more connected than we have ever been before, thanks to Facebook, Twitter, Instagram, Pinterest and insert your social media site du jour.
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    PISM Blog

  • 5 Critical Tips to Make the Most of Twitter’s Ad Console

    pismadmin
    24 Nov 2014 | 2:31 am
    Twitter finally launched its self-service ad console in Singapore, which lets small and medium enterprises set up promoted tweets. We have been playing around with the tool quite a bit, and we like what we see. It’s clean, uncluttered, doesn’t overwhelm you with options but is not underpowered either. Here are some random takeaways from our time with it: Accessing your Twitter ad console First things first. To access the tool, just click on your profile icon on the top right to bring up the Profile and settings menu, and you should see the “Twitter Ads” option. Or, just click here.
  • 5 People Who Will Love (and 5 Who Will Hate) the WhatsApp Blue Ticks

    pismadmin
    7 Nov 2014 | 5:32 am
    Everyone’s favourite SMS alternative just got a small (but actually huge), new upgrade in usability. Those two little grey ticks at the bottom of each message signifying delivery? Now, they will both turn blue when the message is opened. It’s a much-requested feature, but will it make everyone uniformly happy? Let’s take a look at 5 people who will love the blue tick, and 5 who will hate it. Love it 1. Parents – No more wondering if the kids got the message to be back by 8. Of course they did. 2. Your boss – Planning to ignore the message during the weekend? Oops, now you know your…
  • Burning Man VS. Dussehra

    pismadmin
    16 Oct 2014 | 5:10 am
    Every year in September, a temporary city comes alive to welcome a cosmopolitan, experimental crowd to celebrate the vibrant Burning Man event in Nevada. Miles away in another part of the globe the Hindu community gathers to celebrate the glorious festival of Dussehra. Two rituals at two ends of the world, so similar yet so different – let us explore them more. How they’re the same: 1. The “Man” Burning man stands for progress, creativity and goodness of mankind. Dussehra represents the evil being that needs to be burnt down to maintain social harmony. 2. Burning of the Effigy…
  • Move on Facebook Like-Gate: Time to Engage, Not Incentivise

    pismadmin
    16 Oct 2014 | 12:04 am
    Just when you found the perfect incentive for your beloved fans, what does Facebook do? It plays social media big brother and puts up a giant road block to wipe out your slate. Yes, we are talking about your forced break-up with the like-gate. Now that you can no longer incentivise fans, let’s take a look at what goes in your favour in the apparently unimpressive deal! Facebook plays disciplinarian for brands that bribe fans: “You must not incentivise people to use social plug-ins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not…
  • Social Media Tool Review: LikeAlyzer

    pismadmin
    6 Oct 2014 | 4:48 am
    Do you want to analyse the performance of your brand on Facebook and improve your social media strategy? LikeAlyzer is a great social media tool that provides useful insights and suggestions to expand your reach and engagement. Here’s how LikeAlyzer can benefit your brand: 1. Simple, Fast and Free – LikeAlyzer is a free third party tool that assesses your page. No need to sign up. Just type in the URL. 2. Strategy Improvisation – LikeAlyzer provides useful insight and feedback after evaluating your current page strategy, pointing out any mistake. It also provides suggestions to help…
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    Smedio - Business Ideas Worth Sharing

  • Success and Social Media: Heather Geronemus

    2morrowknight
    26 Nov 2014 | 8:57 pm
    Share on FacebookShare on TwitterE-mail There is an old TEDx saying that goes, “Philanthropy isn’t billionaires giving away money. It’s loving mankind. Anyone can be a philanthropist.” Heather Geronemus proves this every single day. An advocate of volunteering and a fundraising pro, she uses her blog and social media platforms to bring much needed attention to important causes and nonprofits like Mothers Against Drunk Driving. Indeed, there is so much to be impressed with. She recently had a Philanthro-party for her birthday, where she invited all of my friends to…
  • How to Make Your First eCommerce Sale [infographic]

    Douglas Idugboe
    26 Nov 2014 | 11:22 am
    Share on FacebookShare on TwitterE-mail Ecommerce sales continue to soar. As a business owner, how do you make your first ecommerce sale? The way we do business and seek the opportunities to make a sale are more diverse than they have ever been, thanks to the development and growth of ecommerce. Bricks and mortar retailing became clicks and mortar retailing and there are now many successful businesses that simply sell their wares on the internet and have no high street presence at all. The real beauty of ecommerce is how quick and effective it is. You can develop a new idea or product and…
  • Proven Tips for Successful Holiday Marketing

    Douglas Idugboe
    24 Nov 2014 | 12:00 am
    Share on FacebookShare on TwitterE-mail Holiday marketing is back in season as we approach the end of another year. By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new iPhone 6/plus or this years gimme-gimme-gotta-have-it personal drones. Maybe consumers simply have every reason to reject the old Yule Tide cliches employed by retailers since the days of Miracle on 34th Street. As marketers, we are tasked…
  • 3 Content Marketing Tactics to Try Today

    Douglas Idugboe
    20 Nov 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail With content marketing continuing to forge ahead as a concept and a force within the business world, it’s unlikely your company doesn’t have some opinion around it. Maybe you dabble in putting out blog posts when you get around to it, or perhaps it’s your sole marketing strategy. Whether you’re just going through the motions so you don’t miss out on the trend or if you’re completely sold on the idea and attacking it full throttle, you can probably use a little extra help. Do you want to see some big results for your business today? Try…
  • How to Embrace Mobile Market Domination

    Ivan Serrano
    18 Nov 2014 | 9:52 pm
    Share on FacebookShare on TwitterE-mail The rate of smartphone adoption has surpassed all other consumer technology in history: it has been adopted ten times faster than PCs in the 1980s and two times faster than even the Internet in the 1990s. The expansion of tablets and smartphones worldwide continues to expand at an incredible rate with around 6 billion subscribers worldwide. The time for businesses to take on the mobile market is now and yet investment in mobile accounts for only 1 percent of the average marketing budget while traditional print accounts for around 10 percent of overall…
 
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    gabycastellanos.com

  • Llega la Publicidad a Instagram o como no hacer videos en Instagram

    Gaby Castellanos
    24 Nov 2014 | 2:08 pm
    Antes de contaros mas a detalle el tema, miremos las 1ras publicidades:                 Definitivamente unos son simplemente videos/ads de 8-15 sgs, y los otros son pensados para el medio. Conozco videos de usuarios/marcas mucho mas creativos y mas aplicados a la forma de visualizacion del usuario que estas […]
  • Como organizar mi newsfeed en Facebook, o como ver lo que a mi me da la gana en FB

    Gaby Castellanos
    21 Nov 2014 | 6:46 am
    A pesar de que creemos que lo sabemos todo, a veces la mayoria de las palabras referidas a Facebook son erroreas. Es decir, no sabemos bien como utilizarlo. Tiene tanto para custumizar que a se nos escapa de las manos. Ayer despues de escribir el post sobre : “Por que la gente no ve mi […]
  • ¿Por que la gente no ve mi contenido en Facebook? O como nombrarle la madre a Mark.

    Gaby Castellanos
    19 Nov 2014 | 6:20 pm
    Facil pregunta con muy dura respuesta. La quereis en serio? Yo os la doy, pero despues no me odies. Advertidos. Porque no es bueno. Asi de simple. Y de verdad, lo siento mucho, pero mucho. No quiero que salgais de aqui ofendidos, o dolidos, y diciendo: Y esta? quien se cree para decir esto? Aparte […]
  • El Nuevo Algoritmo de Facebook o como desenmascarar Gurus, Expertos y Agencias de Social media

    Gaby Castellanos
    8 May 2014 | 9:05 am
    Creo que soy una de las pocas personas a las cual los cambios de Facebook le han beneficiado. Durante años lo he dicho y repetido tal cual loro: “En Facebook lo que importa es cuan bueno es tu contenido como para compartitlo como tuyo (en tu timeline)?” Esa es la importancia que le da Facebook […]
  • Caso Venezuela: La verdad de las fotos fakes/falsas

    Gaby Castellanos
    3 Mar 2014 | 12:50 pm
    No habia publicado antes este post porque sentia que de alguna manera me iba a perjudicar ( lo hable con mis amigos influyentes y pensaron lo mismo, lo tengo preparado desde el 22/02/2014), pero de verdad, teneis mas clara mi posicion que nadie, mi twitter, mi facebook, mi instagram gritan por si solos, con lo […]
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    Social4Business

  • Would your Business Pay to use Facebook without Limitations?

    Kathy Colaicovo
    25 Nov 2014 | 12:00 am
    Facebook has made a few little changes again and one big one coming soon will once again affect the reach of your content on your Facebook Business Page. As of January 2015, Facebook will restrict the promotional content from business pages in the newsfeed of users. They will be bringing in “volume and content controls […] The post Would your Business Pay to use Facebook without Limitations? appeared first on Social4Business. Related posts: Why has Facebook Business Pages Reach Dropped Drastically? Facebook Business Profile Setup – the Big Question answered Use your Business…
  • Where to Find Images for Your Blog

    Kathy Colaicovo
    13 Nov 2014 | 12:00 am
    Now that you understand that images are an important part of each and every blog post, you might be wondering where you get photos and graphics for your posts. There are several places, paid and unpaid, where you can find just about any image you might need: Your own photos. The easiest place to find […] The post Where to Find Images for Your Blog appeared first on Social4Business. Related posts: Why Add Images to Your Blog? How to Add Images to your Blog Posts Share those Images on Twitter too!
  • How to Add Images to your Blog Posts

    Kathy Colaicovo
    6 Nov 2014 | 12:00 am
    How to add images and photo’s to your blog post, to help your message stand out! Go surf the internet and look at what catches your eye on websites – in most cases it is an image drawing you in. They are eye catching but also play a strategic piece in getting people to be […] The post How to Add Images to your Blog Posts appeared first on Social4Business. Related posts: Why Add Images to Your Blog? Write Blog Posts that bring in Traffic to your Website WordPress Plug-Ins to make your Blog a Social Place
  • How to find ideas of what to Write in your Blog

    Kathy Colaicovo
    30 Oct 2014 | 1:00 am
    Blogging for business, where to get inspiration for blog content topics. “I have nothing to write about” or “what could people want to read” or “I really don’t think I know enough to write a blog on a regular basis” … Bull-Hooey I say! Yeah that’s probably a Canadian term (or possibly a Kathy term), […] The post How to find ideas of what to Write in your Blog appeared first on Social4Business. Related posts: Blog Tips to help you Focus and Get the Job Done Write Blog Posts that bring in Traffic to your Website Easy ways to Write an Article
  • How to share more than one photo at a time on Twitter

    Kathy Colaicovo
    23 Oct 2014 | 1:00 am
    Did you know you can share more than one photo at a time on Twitter? Earlier this year, Twitter opened an option that few people know about… the ability to share more than one picture at a time – to make a collage of sorts when posting directly on Twitter. You can share up to […] The post How to share more than one photo at a time on Twitter appeared first on Social4Business. Related posts: How to Share an Image on Twitter for Business New Changes to Twitter on the Way Share those Images on Twitter too!
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    Prepare 1

  • The Iron Law of Social Media Success

    Blair Evan Ball
    26 Nov 2014 | 8:59 am
    Do you desire to succeed? Did you know there are laws at work that provide you the success you are seeking? Have you heard of the Law of Cause and Effect?  This is the foundation principle of modern thought. It says that for every cause, there is an effect. Everything happens for a reason. Nothing happens by accident. This law says that, even if you do not know the reason why something happens, there is still a reason that explains it. SUCCESS PRINCIPLES Here is one of the most important of all social media marketing success principles: “If you do what other successful people do, you will…
  • Facebook Takes on LinkedIn

    Blair Evan Ball
    21 Nov 2014 | 3:55 am
    Are you on LinkedIn? How about Facebook? Do you consider these social media platforms performing the same functions? The obvious answer is no, but that’s about to change. We see LinkedIn as a professional job network, a place to network for B2B. LinkedIn has the highest average income of all social media platforms, all Fortune 500 companies have a presence on LinkedIn. We see Facebook as a place to look at friend’s selfie’s, trips people have taken, generally what is going on in their personal life, and hopeful not post too many embarrassing photos. As we know Facebook went…
  • How Specialized Knowledge Leads to Social Media Success

    Blair Evan Ball
    14 Nov 2014 | 4:05 am
    Do you possess general knowledge? What about specialized knowledge of social media? KNOWLEDGE will not attract money and success, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that “knowledge is power.” It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end. ALWAYS BE LEARNING…
  • Social Media is Now Table Stakes

    Blair Evan Ball
    6 Nov 2014 | 3:55 am
    Are you in the Social Media Game? Are you winning? The stakes have been raised in Social Media Marketing for you and your brand. Gone are the days of sitting back and coasting. If you do, you’ll get run over. The pace of business is accelerating. Do you believe going forward it will be slower or faster? Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of  maintaining that state of mind known as a BURNING DESIRE TO WIN, essential to success. “SUCCESS REQUIRES NO APOLOGIES, FAILURE PERMITS NO…
  • Facebook Rooms Coming to a Home Near You

    Blair Evan Ball
    29 Oct 2014 | 3:55 am
    Are you familiar with the new Facebook app called “Rooms”? Is Rooms a response to Ello, and other networks that focus on privacy? It will be interesting to see if users can get over the fact that Rooms is a Facebook product, part of a company that’s not known for its protection of your anonymity. WHAT IS ROOMS Rooms is an app that lets you create places for whatever you’re into. Pick a topic, create a room and customize its look and feel. Share invites anywhere online or off. You can use whatever nickname you want in each room you’re in. First, let’s understand…
 
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    Leader Networks blog

  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
  • The Social Consumer Study and What It Means To Customer Service Professionals

    Vanessa DiMauro
    30 Oct 2014 | 5:11 am
    “The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms which fail to deliver on customer expectations. In the summer…
  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
  • The Future Of Social Business [Video]

    Vanessa DiMauro
    14 Oct 2014 | 5:36 am
    At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Our panel discussed where social has been and where it’s headed. Many smart people have been saying for years that at some point in the future we would no longer distinguish “social” business from ordinary business. Now we find social expertise in many enterprise…
  • Gender vs. Generational Divide Tops Findings From The Social Consumer Study

    Vanessa DiMauro
    24 Sep 2014 | 4:10 am
    Don Bulmer and I are thrilled to share the findings of our  latest study, The Social Consumer,  and we think this is the most exciting one yet!  We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that brands which can tap into the emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.  This is our third research collaboration since 2009, as part of our fellowship with The Society for New Communication Research. We were…
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    Wakeman Agency

  • 2014 Public Relations Society of America Gold Medal Winner

    wake101
    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    wake101
    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
  • Positioning – To Thine Own Brand Be True

    wake101
    11 Aug 2013 | 5:28 pm
    During a recent outing with a friend, the conversation turned to business. She has been a huge supporter of The Wakeman Agency and was truly excited that we had made to the 10-year mark. We keep reading
  • What I Didn’t Learn in Journalism School

    wake101
    22 Jul 2013 | 11:31 am
    By Katie Cray As a proud Northeastern University alumnus (one of the best journalist schools, in my opinion), I can honestly say that I learned a lot in the classroom and through the co-op program. keep reading
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    Digital Pivot RSS News Feed

  • Facebook Introduces Privacy Basics Page

    Jessica Cherok
    28 Nov 7680 | 6:16 am
    Summary: Facebook finally released a helpful privacy tool. The new page, Privacy Basics, will actually help you understand privacy settings. The social media giant has long been criticized for its lackluster privacy safeguards. Historically, the controls have been difficult to find and cumbersome to understand. Even better, the new explanation is not simply limited to what your friends can see, it also includes what advertisers have the ability to see about you.
  • Facebook's Rooms Brings Back the Chatroom

    Jessica Cherok
    28 Nov 6198 | 6:14 am
    Summary: Miss the old chatroom style of the 1990s? If so, Facebook has just the feature for you. The launch of their new Rooms app brings back fond memories of message boards. Facebook is seeking to bring people together based off common likes and experiences. It’s not about chatting with people you already know. It’s about chatting with people who share the same interests.
  • Facebook for Work Coming Soon

    Jessica Cherok
    28 Nov 3987 | 6:16 am
    Summary: In yet another move to be the only place you visit online, Facebook has created a network for coworkers to collaborate. Facebook at Work allows users to share work documents and chat, but keeps the work-related network separate from your personal Facebook profile. Facebook at Work hopes to compete with similar services such as Google Drive and Microsoft’s Office.
  • Finding 'X' in the CRM Equation

    Jerry Northup
    28 Nov 3525 | 6:15 am
    Summary: When the concept of customer relationship management (CRM) first became reality more than 20 years ago, there were relatively few variables at work. The concept of building databases from point-of-sale interactions, phone inquiries, and word-of-mouth endorsements was something that simply added up.
  • #DudesGreetingDudes Takes Aim at Catcalling

    Jennifer Graber
    28 Nov 2642 | 6:15 am
    Summary: A couple of weeks ago director Rob Bliss collaborated with the Hollaback! group to release a special video piece. The video piece documented Shoshana Roberts’ walk through New York City. To document the trek through the city, Bliss walked in front of Roberts with a camera (hidden in a backpack). What the video piece revealed was quite interesting. The duration of Roberts’ walk was riddled with catcalls and sexually charged greetings. Some men even said Roberts should be more grateful for the attention. Naturally, the video went viral and the Internet went crazy…
 
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    Buzzom

  • 5 Apps You Need to Be Weary of as a Parent.

    admin
    7 Nov 2014 | 1:08 am
    Most teens have the world at their finger tips.     Everyday 100 different apps make their way into respective app stores. with the world at their finger tips, children can easily access any sort of information via any app they choose to download. However as a parent, this is a bit of a concern, as some children, who in pursuit of more information, stumble across the underbelly of the internet, which is home to several malevolent entities.   Here are 5 apps that you should be weary of, as a parent:   KIK MESSENGER: The App allows kids to send private messages that their…
  • The Digital Boom.

    admin
    7 Nov 2014 | 12:55 am
    Technology has changed lives across the world.   The world is not what it once was. It is ever changing, evolving, a leviathan of information, growing in stature , leaving its imprint on everything it touches in its wake. Gone are the days of slow dial up connections and phone modems. Gone are those days where one would have to wait anxiously in queues to catch the latest films or match. Everything has gone digital and this explosion of information has changed the way the game has been played, forever. And its this massive shift that’s left parents of the current generation in a…
  • VMware to Continue vCloud Air Global Expansion with New Service Location in Australia

    Pawan Dhl
    6 Nov 2014 | 1:26 am
    SYDNEY and PALO ALTO, Calif., Nov. 6, 2014 – VMware (NYSE: VMW), the global leader in virtualization and cloud infrastructure, today announced that it will extend VMware vCloud® Air™ (previously VMware vCloud® Hybrid Service™) to Australia. Complementing the VMware vCloud Air Network™ of service provider options, the new Australian service location will provide customers with a hybrid cloud option operated by VMware that addresses local compliance and data protection concerns. The service is expected to be available in Australia in the first half of 2015.   Additionally, the…
  • ANCHOR ELECTRICALS UNVEILS PROFESSIONAL LED LIGHTING SOLUTIONS FOR THE INDIAN MARKET

    Pawan Dhl
    6 Nov 2014 | 1:22 am
    November 6th Mumbai: Anchor Electricals (A Panasonic Group Company), today announced the launch of its new professional LED lighting solutions for its consumers. The latest offerings from the house of Anchor offer reliable lighting solutions for all kinds of commercial, retail and hospitality sectors. With the launch of this range of solutions, the company is aiming at tapping lucrative opportunities present in the solutions business. Along with an already established expanding residential LED luminaire portfolio, the company aims at growing its presence as a lighting solutions provider.
  • PANASONIC CONTINUES TO STRENGTHEN ITS SMARTPHONE RANGE- LAUNCHES ITS LATEST QUAD CORE PHABLET P55

    Pawan Dhl
    6 Nov 2014 | 1:16 am
    New Delhi, 5th November, 2014: Delivering on its commitment to constantly innovate, Panasonic India today unveiled its latest smartphone- P55. The company has been introducing new & unique design elements with every new smartphone, and this time has proved new grounds with the launch of P55. Its unique tile patterned back cover gives the phablet a premium & elegant look while keeping the thickness to just 7.9mm making it a delight to use. The P55 is the latest addition to its phablet line-up, having a 13.9cm (5.5) IPS HD display, and a Quad Core processor clocked at 1.2GHz. It runs…
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    Sean Clark

  • A Measurable ROI From Social Media With Facebook Ads [PODCAST]

    Sean Clark
    14 Nov 2014 | 3:03 pm
    Episode 48 of The Small Business Marketing Report Podcast With organic reach on Facebook declining at a rapid rate is it still worth spending time on the platform? We think so, but with a different focus. Stop trying to do Facebook for free. Instead, leverage Facebooks’ unique user data and produce highly targeted ads to drive traffic to your website. Sean & Robert discuss how they use Facebook ads to generate sales and leads. And how you can do the same. Robert has a great guide to Facebook Ads and these tips from Simple Measured can help ensure your updates deliver the return…
  • Planning A Successful Email Marketing Campaign

    Rebecca Miller
    4 Nov 2014 | 2:30 am
    Email newsletters are a great way to keep in touch with your customers Email should form the part of any content marketing campaign. Unlike other distribution models for your content such as Social Media and Search Engine Optimisation, with email you remain in control of the platform. Whilst Facebook, Twitter and Google may change their rules and have an impact on your ability to reach your audience. If you have someones email address and permission to email them, you can decide how often and what exactly what you want say. So what constitutes a successful email marketing campaign? 1.
  • Is Your Business Ready For The Mobile Web? [PODCAST]

    Sean Clark
    1 Nov 2014 | 2:42 am
    Episode 47 of The Small Business Marketing Report Podcast According to StatCounter mobile web use has grown by 67% in the last 12 months worldwide. Where PCs are still popular for web browsing mobiles share has grown from 17.1% to 28.5%. In some countries like India mobile usage now dwarfs desktop web access taking a 70% share. But do businesses need to be concerned? In this episode Sean & Robert discuss the impact of mobile devices in the online world. Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page. Subscribe to this podcast via…
  • Tips To Keep Your Content Marketing Ideas Fresh

    Rebecca Miller
    28 Oct 2014 | 2:30 am
    Keep coming up with fresh new ideas The key to successful content marketing is to regularly produce interesting, engaging and shareable posts, which will encourage your audience returning to your site. This may sound simple, but when you’re a few years down the line, the constant treadmill of producing new content can increasingly seem like a chore. The danger is that your writing stops being fresh and your posts become dull. And yet, the never ending struggle to constantly keep coming up with snappy headlines and new ideas is necessary to ensure your business looks to be at the…
  • The Do’s and Don’ts of Social Media Automation

    Rebecca Miller
    21 Oct 2014 | 2:30 am
    Social media automation – don’t be a robot As your business grows and your presence on social media increases, it can seem like a daunting task to keep up with posting every day, especially when you have so much of the ‘real’ work of your business to get done. This is why more and more business owners are moving towards social media automation tools to save on time throughout the working week. Online apps such as Hootsuite and Kurasie allow you to manage your social media platforms on one dashboard. As well as being able to easily access and compare what is happening across…
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    L2: Business Intelligence for Digital

  • Why Hasn’t Amazon Cracked Fashion?

    Homa Zaryouni
    26 Nov 2014 | 8:40 am
    Above is a timeline of Amazon’s initiatives to crack the fashion industry. Except for the acquisition of MyHabit, Zappos, and Shopbop, most have been failures as just 16% of fashion brands distribute on the platform. Amazon has stated a policy of limiting discounting on high-end fashion brands, not asking for “mark down” money or taking returns on unsold inventory. But fashion brands hare still hesitant to partner with the retailer. Part of the aversion to Amazon is fear of losing brand equity, as brands are willing to work with Amazon-owned entities that carry a different name and…
  • How Big Box Brands Fight Amazon on Shipping

    Homa Zaryouni
    25 Nov 2014 | 3:07 pm
    Amazon Prime has 40 million members in the U.S., suggesting that speedy delivery is a priority for most online shoppers. Yet, the majority of big box brands take four to six days to ship items to consumers. But Amazon’s fulfillment strategies are costly. The online retailer spent $6.6 billion on transportation services and collected just $3.1 billion in shipping fees. Even though Big Box brands have chosen not to compete with Amazon in speed, most have a conditional free shipping strategy to match Amazon on shipping costs without draining capital. 79% of brands in L2’s Digital IQ Index®:…
  • Best Buy the Only Electronic Retailer With In-App Loyalty

    Homa Zaryouni
    25 Nov 2014 | 11:31 am
    Eighty-percent of brands in L2’s Digital IQ Index®: Big Box offer loyalty programs and the same number provide time-sensitive offers to create an urgency to buy. However, many may not be getting a high-enough ROI due how cumbersome it is to access these discounts. For example, 25% of brands in the study require account logins to access advertised discounts, and just 16% enable mobile shoppers to text offers to their mobile phone. Few have taken the extra step to integrate these loyalty programs in their mobile apps; Best Buy is the only retailer with mobile app support of a loyalty…
  • Winners & Losers in a Digital Age: Apple Watch, Big Box, Beauty Retailers in Germany

    Homa Zaryouni
    25 Nov 2014 | 9:12 am
    In this episode of Winners & Losers in a Digital Age, Scott Galloway speaks about the Apple Watch, Big Box brands, German Beauty and Personal Care retailers, and alcohol consumption in the U.S. Apple Watch is predicted to have $13.5 billion in sales in the first year of its existence, making it the largest watch company in the world. Big Box brands have found Amazon’s Achilles heel (astronomical shipping costs), and are using stores to fight back. See L2’s Digital IQ Index®: Big Box for more. German retailers of Personal Care and Beauty products are this week’s losers. They have…
  • Q&A With Wanelo CEO Deena Varshavskaya

    Homa Zaryouni
    24 Nov 2014 | 3:43 pm
    2014 was an eventful year for social shopping with seventeen developments from Twitter, Facebook, Kakao Talk, Sina Weibo, WeChat and Line. And today, Wanelo announced the launch of in-app buying. Consumers can buy from 200 partner brands without leaving the Wanelo app. We did a Q&A with Wanelo CEO Deena Varshavskaya, who believes Wanelo is in a prime position to rule social shopping because it is a platform where users go to shop. “We don’t go to Twitter or Facebook to shop,” she says. Varshavskaya. Varshavskaya is also careful to differentiate Wanelo from an inspiration site. Out…
 
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    Digital Diva

  • Competition: House of Fraser Cyber Monday

    Digital Diva
    26 Nov 2014 | 10:17 am
    Have you sorted your Christmas Shopping out yet? No…me neither! It’s Cyber Monday on the 1st December and I have one £30 voucher for House of Fraser that is valid for use (only) on that day. Combined with the sales, that should help take the edge off the bill for your shopping, no? Here are the details on the sales, you can check them out on the day here: 8am – 1pm Additional 20% off Hotel Collection Bed & Bath Additional 20% off MW Accessories Up to 15% off Makeup Additional 20% off WW Outerwear & Knitwear 1pm – 6pm Additional 20% off WW Winter Warmers Additional 20%…
  • Cabana Leeds: Delicious Brasilian BBQ

    Digital Diva
    25 Nov 2014 | 11:40 pm
    There are lots of new eateries opening up in Leeds at the moment and Cabana Leeds is the latest to join the throng of restaurants. I’m choosing my invites quite carefully at the moment because there just isn’t enough time to go to them all…when I read “Brazilian BBQ” I thought “Oh…a bit like Fazenda?”…but I thought I might as well give it a try because the other half is a big fan of BBQ. I am SO glad I did! This is absolutely my new favourite restaurant in Leeds City Centre! Cocktails at Cabana We were greeted with a multitude of different…
  • Eating, drinking & watching

    Digital Diva
    23 Nov 2014 | 11:50 pm
    This week I feel like writing a bit more than usual. Sometimes I just post a few pics and don’t have much to say than “I’ve done this”….other times I babble on. This week, I’m babbling. Like a brook. (by the way, links open in a new window) Mostly Doing We went to the launch of Cabana, a new Brazilian BBQ restaurant in the Trinity in Leeds. The food was REALLY good, so impressed. Blog post happening on that soon. One of my very best friends Sally moved to London a little while ago, I’ve missed her terribly so it was lovely to see her this weekend.
  • Pink Ravens with H&M

    Digital Diva
    18 Nov 2014 | 2:03 pm
    Well, H&M are on fire at the moment in my opinion. I’ve always loved browsing in their store (the online site doesn’t really do it for me….but I can spend a good hour or so wandering in the ‘real’ store). I was at the Trafford Centre at the weekend seeing friends and popped into H&M to see if I could find a belt for the husband…he spends most of his life with his jeans halfway down his ass. He went into a bakery once and the lady behind the counter remarked on his jeans-down-ass situation…she asked “is that the fashion these…
  • Lee Mack, York & Friends

    Digital Diva
    16 Nov 2014 | 1:50 pm
    Hey y’all…how have you all been? Good week? Mine has been busy (when isn’t it?!)…work has been pretty full on and taking a lot of my energy. I managed to fit in a few other things though, obviously   I caught up with Chantal and Anne, whom I love dearly….It’s good to have friends that are honest, smart and fab. We finally started watching Orange Is The New Black…absolutely loving it! I know, I know, we’re so behind. We had tickets for us to see Lee Mack at the York Barbican, so thought why not make a nice stay of it and booked us into the…
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    ansarada » M&A News

  • M&A bankers give thanks on Thanksgiving

    Brett Cole
    26 Nov 2014 | 6:19 pm
    As Wall Street’s M&A bankers sit down to their Thanksgiving meals, they have much to be grateful for. Global M&A volumes are at their highest year to date level since 2007. There has been about $3.2 trillion worth of M&A so far in 2014, 27 percent higher than for the same period last year, according […] The post M&A bankers give thanks on Thanksgiving appeared first on ansarada.
  • Twitter’s M&A plan shows data room security paramount

    Brett Cole
    25 Nov 2014 | 9:26 pm
    In M&A it pays to keep plans confidential. It’s not a good idea to direct message, through a public forum, a takeover plan. Twitter’s chief financial officer Anthony Noto – surprisingly for someone who has been trained at West Point and Goldman Sachs – told the world he was seeking to do an acquisition in […] The post Twitter’s M&A plan shows data room security paramount appeared first on ansarada.
  • Morals & the modern M&A banker

    Brett Cole
    24 Nov 2014 | 6:53 pm
    Morals matter in M&A. Such a statement may be greeted by loud and hearty laughter from many but the M&A graveyard is full of firms once thought of as irreplaceable. That should serve as a warning as scandals continue to dominate headlines in the world of finance. Improper and illegal behavior that contravenes the letter […] The post Morals & the modern M&A banker appeared first on ansarada.
  • Private equity’s dilemma

    Brett Cole
    23 Nov 2014 | 7:26 pm
    Private equity is awash with news of multi billion dollar funds being raised or planned amid the lowest level of leveraged buyout activity in five years. Last week news leaked of Bain’s $4.3 billion European buyout fund. Two weeks ago Hellman & Friedman said it raised its biggest every fund, a $10.9 billion capital pool. […] The post Private equity’s dilemma appeared first on ansarada.
  • 5 tips for women to succeed in M&A: Diane Holt Frankle

    Brett Cole
    20 Nov 2014 | 3:11 pm
    Diane Holt Frankle, is a partner in the Silicon Valley office of the law firm Kaye Scholer. In the last 25 years she has closed more than 100 M&A deals worth about $12 billion. This year Ms Holt Frankle was chosen by The Recorder as one of its 2014 women leaders in technology. The Daily […] The post 5 tips for women to succeed in M&A: Diane Holt Frankle appeared first on ansarada.
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    Knowledge Enthusiast

  • Optimize your LinkedIn profile: 10 steps you should take

    mattroyse
    2 Nov 2014 | 9:30 am
    LinkedIn is one of the most professional social media networks. It has more than 313 million members in more than 200 countries and territories. Professionals sign up to join LinkedIn at a rate of more than two members per second. As part of my job, I have had the opportunity to teach a 30 minute LinkedIn 101 class to hundreds of Forsythe employees. Here are my top 10 takeaways that I have boiled down on what every career professional should take to optimize their LinkedIn profile. 1. Update your profile information Make sure you add all of your basic info such as your full name, title at you…
  • 10 tips for getting more done with less effort

    mattroyse
    8 Jun 2014 | 4:18 pm
    These days it seems like we don’t have enough time in the day to do everything we need to do. How often have you heard: There are not enough hours in the day! I have no time to work out. I don’t have enough time for social media. Whatever the excuse is, we all have a lot on our plate. So the question is: how does one find more time in the day? Here are 10 time management tips that you may be overlooking: 1. Ask smart questions about your email inbox. Let’s face the facts. We live in our email inbox—whether it is your work or personal email. Are we asking ourselves the right questions…
  • 10 steps to building and managing your personal brand

    mattroyse
    10 Nov 2013 | 4:20 am
    Personal Branding Formula (Photo credit: stefano principato) “All of us need to understand the importance of branding… we are CEOs of our own companies: Me Inc. …our most important job is to be head marketer for the brand called you,” wroteTom Peters an American writer on business management practices, in Fast Company. Are you branding yourself in everything you do and developing and refining your personal brand? What is a personal brand? Personal branding is also knows as your career or professional brand. It is the way you present yourself to your colleagues and your network online…
  • 5 common social media mistakes and how to avoid them

    mattroyse
    22 Oct 2013 | 4:45 pm
    Photo Credit: All rights reserved by infekted.it Social media can help grow your personal and company brand, if done right. If social media is not done properly, it could send the wrong message to your community and it could hurt your brand. It is important that you don’t put your social media on autopilot and you don’t neglect it. Social media takes a lot of care and feeding. We have created a list of five common social media mistakes and how you can avoid them. 1. Not customizing your message to the social network How many times have you seen @ signs on LinkedIn? Probably a lot. Do you…
  • 3 free image editing apps for social media

    mattroyse
    4 Sep 2013 | 6:59 pm
    Image courtesy of YaiSirichai / FreeDigitalPhotos.net If you are active on social media, you know that social networking sites frequently change the look, feel and functionality. Look at what happens almost on a monthly basis with Facebook. Not to mention LinkedIn and YouTube. They both recently underwent a series of updates and changes. One day you have a perfect background photo and the next day you don’t. It is important for you and your company to keep up with these changes because it is a key component of making a good first impression and keeping your community coming back for more.
 
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    Being Cheryl: Cheryl Harrison

  • In which I interview a Power Ranger

    Cheryl
    4 Nov 2014 | 9:37 am
    I went to a press party the night before Wizard World’s Ohio Comic Con kicked off to pick up my press pass and as I was checking in the PR person was like “Do you want to interview Jason David Frank?” and I’m thinking umm I did not plan to interview Jason David Frank fka the Green Ranger lka the White Ranger and thus I have no idea what I would ask him but instead I said “Sure?” and she said “Cool cause he’s sitting behind you,” and she pulled out a chair for me and I sat down and awkwardly turned on my recorder and here’s the next…
  • Shit I Did in October

    Cheryl
    31 Oct 2014 | 7:52 am
    The number of Reese’s peanut butter pumpkins that I’ve eaten this month is a secret I’ll keep till death. …which will be caused by early onset diabetes from the roughly thirty six Reese’s peanut butter pumkins I’ve eaten this month. Shit I wrote here: Settlers of Catan Costume Playing Model Shit I wrote other places: 614 Magazine: Booze News Drink Up Columbus: Spirits savant changing Ohio’s liquor landscape Drink Up Columbus: Park Street Cantina boasts state’s largest whiskey selection Drink Up Columbus: Buckeye Lake bringing canned growlers to Central…
  • Settlers of Catan Costume

    Cheryl
    20 Oct 2014 | 10:50 am
    This year, instead of recycling the same Amy Pond costume I’ve worn for the last two Halloweens, I had the foresight to combine my loves of board gaming and funtivities* into a costume, and thus Scott and I were The Settlers of Catan… and you can too. * (fuhn-tiv-i-tees, plural noun, the condition in which shit like sparklers and sprinklers and parades exist) Step 1: Some sort of brownish shoulder bag ($12-$15) I purchased this Medic Bag for around $13 on Amazon, but received notice that it wasn’t going to show up on time, so instead I went to my local Army/Navy surplus…
  • Playing model

    Cheryl
    2 Oct 2014 | 9:27 am
    Since I first wrote about Gwynnie Bee back in June I haven’t posted anything else about the plus-sized clothing rental service on this blog, so I’m updating you now because I recently became an affiliate for Gwynnie Bee after several people were like “you talk about that Gwynnie Bee place a lot – do they, like, pay you?” and I was like “NO BUT THEY SHOULD” so now they will if you click this link and do stuff. ANYWAY, the first time I blogged about Gwynnie Bee I was just testing it out and had mixed feelings, but I’ve been using the service for…
  • Shit I Did in September

    Cheryl
    1 Oct 2014 | 12:47 pm
    IS THERE ANYTHING CUTER THAN BABY PUMPKINS?! AND NO I DON’T CARE IF THEY ARE REALLY “GOURDS” THEY LOOK LIKE GODDAMN BABY PUMPKINS AND I PREFER TO PRETEND THAT A MOMMY PUMPKIN AND A DADDY PUMPKIN FELL IN LOVE AND CAME TOGETHER IN A MOMENT OF PASSION TO MAKE A BABY PUMPKIN, CAUSE SCIENCE. I’m sorry for yelling but I have very strong feels about baby pumpkins. Shit I wrote here: Move ALL the things Her name is Reno Shit I wrote other places: (614) Magazine: Pretty in Plus (614) Magazine: California Dreamer – West Coast Wine by way of Columbus Stock & Barrel…
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    Blog - Digital Jungle

  • The Growth of the Chinese Film Industry

    24 Nov 2014 | 11:24 pm
    The Size of the Chinese Film Industry The Chinese film box office is now the second largest in the world, second only to the American film box office. The box office revenue of 2012 was $2.7 billion, a 30% increase…
  • The Growing Popularity of Medical Tourism in China

    24 Nov 2014 | 11:16 pm
    What is Medical Tourism? Medical Tourism is not a new concept. Originally the term was more closely associated with people travelling from third world countries to more developed ones in order to receive medical care for health issues they cannot…
  • Designed In China

    24 Nov 2014 | 7:02 pm
      Made in China For many years, China has been heavily associated with the manufacturing industry and the infamous slogan ‘Made in China’ found on almost everything we consume in Western society. There is, however, a wind of change in…
  • DIGITAL JUNGLE PARTNERS WITH EARTHCHECK

    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
  • The Success of Starbucks in Mainland China

    2 Nov 2014 | 10:39 pm
    Western Brands in China Many successful Western brands have struggled to replicate their popularity and market position in China. While there are numerous reasons behind different companies’ struggles, one company nobody expected to last was Starbucks. With China’s historical connection…
 
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    This is%%sitename%%

  • Fiscal Year 2015 Marketing Strategy No.1: Don’t Panic

    Lewis Webb
    12 Nov 2014 | 12:14 pm
    Unfortunately, when it comes to planning the upcoming fiscal year, we often start without a clear idea of what’s achievable or the insights needed to support our goals. Don’t fall into that trap for 2015. The clocks have been rolled back, daylight is growing scarce, and the holidays are upon us. It’s that time of year again: Time to panic. Many integrated communications teams grow anxious as the end of fiscal year approaches because they “panic plan” the following year without giving any thought to building a marketing strategy based on real insights. It’s a reflection of how…
  • Our ‘Lebron James of PR’ On Life, Freedom and Motorcycles

    Vince Abbate
    5 Nov 2014 | 10:18 am
    Soon-to-be U.S. citizen and self-proclaimed "Lebron James of PR" dishes about an off-on relationship with Text100 as well as shares his thoughts on life, happiness, motorcycles and the true meaning of freedom. From a thick, slick slathering of pomade in his spikey hairdo, to the retro, British-style leather jacket and skin-tight motorcycle pants, this guy’s got swagger. Allen Tsai, the self-proclaimed "Lebron James of PR" who immigrated to America in 1993 and learned English via the “X-Files,” began his PR career with Text100 in the summer of 2010. Then he left to “experience…
  • Vectors vs. Raster Images: Which Do I Use?

    Laura Mossteller
    29 Oct 2014 | 12:34 pm
    You probably heard the terms “raster” and “vector” thrown about with regard to images and their file types. Although not the most alluring of topics, knowing the fundamentals about these files saves time and many unfortunate surprises when it comes to design work. Raster Images and Pixel Art The term raster, also called bitmap, may sound completely foreign and more appropriate for the name of a dinosaur than a type of image. However, many people interact with raster graphics regularly. Raster images are those beautiful photographs we take with fancy cameras and quick snaps on…
  • Influencers, Content And Big Data Highlight MarketingProfs Event

    Jeremy Woolf
    27 Oct 2014 | 3:12 pm
    This year's event focused on big data, influencers, content marketing and much more. I recently attended the Boston MarketingProfs B2B Conference that brought together almost a thousand marketing fans and customers to worship at content’s altar. This is my second Mprofs event, and this year offered a mix of both new and old ideas. Here’s my key takeaways: Big Data Analytics is the Holy Grail According to guest speakers, automation and predictive analytics are the future. Though, it appeared they took a more cautious approach this year in coming to that conclusion. Now, I’m not…
  • Sharper Images: 3 Tips That Make Your Photograph Pop

    Laura Mossteller
    17 Oct 2014 | 4:14 am
    The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects. Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then promptly forget. The goal of this post is to stick to the basic, yet vital, parts of image resolution in the hope of keeping the subject more concrete and easy to apply when needed. That way, a photograph or other…
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    Sprout Social

  • Why Two Social Platforms Are Better Than One

    Elizabeth Harper
    26 Nov 2014 | 9:56 am
    You may think a single social network is enough for your campaigns. Perhaps all of your users flock to Twitter or the size of Facebook makes it the best place to target your social efforts. However, restricting your efforts to a single network means you’re restricting your reach, too. Even if most of your customers are on a single social platform, it’s highly unlikely that all of them are. Plus, if you want to grow your business and reach out to new potential customers a new network can be a great idea to reach untapped markets. Launching a social campaign across multiple networks…
  • 5 Important Sprout Social Features You May Not Be Using

    Patrick Cuttica
    25 Nov 2014 | 8:58 am
    According to the latest Sprout Social Index, the number of social messages sent to brands has increased by 77 percent over the past year. What’s more, customers are sending twice as many messages that actually require a response. It’s safe to say that in order to become a truly social business, brands must be able to effectively communicate through social media. To truly improve communication between your brand and your customers, you have to be able to find the relevant conversations, put them into context, and ensure that you’re talking to the right people. That may seem a lot easier…
  • How Much Should You Pay a Social Media Manager?

    Anna Washenko
    24 Nov 2014 | 9:46 am
    As social media assumes a bigger and bigger role in companies’ marketing plans, the need for dedicated social media employees has also grown. It’s not practical or recommended to load the responsibilities of your brand’s social media presence on a fresh-faced intern or on your already busy marketing team. That means you’ll need to hire a community manager or social media manager (or maybe both) to join your staff. Before you start recruitment for these valued positions, you’ll want to understand how to determine a fair and competitive salary for the role. Has the increased…
  • Twitter Stats that Can Help Boost Engagement

    Michael Patterson
    21 Nov 2014 | 11:41 am
    An average of 500 million tweets are sent every day, which is equivalent to 3.5 billion tweets sent every week. With all of that noise happening on the site, it can be hard to make sure that your tweets are getting the engagement that they deserve. To make that job easier, we’ve rounded up a list of vital Twitter stats – from the network itself and from around the web – and put them all in one place. By being well informed about what works, you can guide your social strategy, plus improve your clicks, retweets, and overall reach. It’s All About the Audience Before…
  • Advanced Guide for Advertising on Facebook

    Michael Patterson
    20 Nov 2014 | 11:31 am
    Facebook Advertising is always a hot topic – as evidenced by the great conversation our recent Beginner’s Guide to Facebook Ads prompted. The article discussed how to choose the best campaign objective and ad placement, but glossed over the idea of choosing who to actually advertise to. An advertisement is worthless if it doesn’t reach the right people. Thus, we wanted to provide a guide to Facebook ad targeting using the network’s Power Editor. Getting Started with Power Editor To kick off the process, open your Facebook ads account and find the link to the…
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    socialmouths

  • Email Automation Works – Here are the Stats to Prove it

    Francisco Rosales
    25 Nov 2014 | 8:33 am
    Email automation works. Period. The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale. But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time. If you’re a regular reader of this blog, you know I’ve said many times, email…
  • 7 Ways You’re Missing Out on Attracting More Loyal Subscribers

    Jenna Dalton
    12 Nov 2014 | 7:43 am
    It’s frustrating, right? You want more loyal subscribers. You know that the more subscribers you have, the more sales you could potentially make. But for some reason people just aren’t signing up for your email list as much as you’d hoped. You’ve listened to the experts. You’ve started blogging, created a freebie, and been active on social media. But you’re just not attracting as many subscribers as you thought you would. What gives? Well, you might be making some (or all) of these seven mistakes. 1. Avoiding asking people to share your freebie According to a survey by Nielsen,…
  • Engage your audience- it’s that simple

    Daniel Glickman
    3 Nov 2014 | 8:06 am
    Since when did engaging audiences become so hard? Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it. Sure, this may sound oversimplified, but bear with me. All the posts you will read about the “20 innovative ways to engage your audience” or “Simple tricks to boost engagement” build off of one core principle: attracting and sustaining the attention of…
  • Is your Email Marketing ready for the Holiday Season? (Infographic)

    Francisco Rosales
    31 Oct 2014 | 8:00 am
    Is your email marketing strategy ready for the holiday season? Yes, we are going to start talking about the holidays… Don’t kill the messenger, you know marketers have been talking about it for a while now. In the last couple of weeks I had a few conversations with clients, mostly to review the season strategy. It’s no surprise to me that most of these conversations are solely focused on social media, almost as if businesses were intentionally planning to leave email out of the equation completely. I know it’s not the case. People just don’t talk about email as…
  • 10 Creative Ways To Reward Your Facebook Fans & Increase Engagement

    Massimo Chieruzzi
    29 Oct 2014 | 7:49 am
    Most brands and individuals neglect the importance of making an impression on their Facebook fans when they look to increase engagement and build a loyal fan base. That is a mistake. Great Facebook pages reward fans. They influence thousands and grow audiences. They build successful businesses, and get the pick of engagement for their content. See, rewarding your Facebook fans is an important part of building a dynamic, loyal and active fan following that can benefit your business. [Tweet “Rewarding your Facebook fans is an important part of building a dynamic and active following that…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Using Base CRM for a Seasonal Business

    David Chism
    20 Nov 2014 | 1:40 pm
    This fall (2014), I helped a seasonal Christmas lighting company setup and manage a Customer Relationship Management (CRM) that I use and like: Base CRM. I have been working with them since 2008. In previous years, the company used several different methods to manage leads and sales ranging from Google Apps, Dropbox, Highrise CRM, Zoho and a few others. Yet there was really nothing that really quite worked well until we implemented Base. Each year the company’s leads have grown making it that much more crucial to track and manage the sales process. Here are a couple of the…
  • Why Do I Blog?

    David Chism
    10 Nov 2014 | 12:50 pm
    The first business blog I wrote for a business was from May 31, 2006. I was working for my father’s painting company, Chism Brothers Painting, at the time. I really did not know much about blogging when I wrote my first post. I knew enough to know it was a good thing to do, and I was one of the first painters to give it a try. I had not heard of content marketing or best practices in blogging or really anything. I just knew I had to start putting quality and helpful information on my website and hope consumers would agree that they liked my post.  My first post was rather quite…
  • Taking Your Online Reputation Seriously

    David Chism
    22 Oct 2014 | 2:40 pm
    I Am Impressed with My Clients The review above has another side of the story to this too! There are a lot of negative vibes online these days, and I believe we largely have review sites to thank for this. Companies today are plagued with 1 and 2-star ratings, typically from people who have overly demanding expectations. If you forget to return a phone call, chances are, sooner or later, you’ll be receiving a low-star rating on a site like Yelp. Yet, if you do a good job and serve the customer well, it is very difficult to get consumers to write a positive review on their own.
  • A Few of My Favorite Apps for My iPhone

    David Chism
    8 Oct 2014 | 7:32 am
    I thought it was time to share a screenshot of my iPhone to help those of you who are wondering what apps I use and why. I use my iPhone and iPad primarily for business and a little pleasure. I rarely play any games, so you’ll notice my main screen is mostly for business with a few personal apps sprinkled in too. The most-used apps you’ll find at the very bottom. The ones at the very top are the second most-used, with the ones in the middle getting used a little less. All other apps are on the second screen, which I’ve not included in this blog. Those are all misc. apps…
  • Should You Fire Your Business Coach?

    David Chism
    18 Sep 2014 | 8:08 am
    Working Out Note: Last November, I joined a 3-day a week intense workout program (12 weeks) at a BJJ & MMA studio called Clinch Academy. I sort of went into it thinking I’d do the 3 month challenge and go back to my old routine of light exercise when I had the time! One of the reasons I had to do something is that I was not doing much physical exercise. I was playing basketball 1-2 times a week and that was about it. It was around that time, just before I joined, that my blood pressure was quite a bit higher than normal. I was told by the doc, “You’ve got to do a bit…
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    Eli Rose Social Media

  • Setting up Goals in Google Analytics

    LizJostes
    24 Nov 2014 | 3:00 am
    Once you are comfortable with the basics of Google Analytics, and want to dig a bit deeper, setting up a few Goals for your online store is a great place to start. When you log in to your Google Analytics, you’ll find Goals under Conversions on your left sidebar. If you’ve never set up a Goal, you’ll be instructed on how to do so when clicking here. If you have previously set up a Goal, you can find the data on those Goals here. There is more than 1 type of Goal you can set up with Google Analytics. For the purposes of this article, we’re walking through how to set up…
  • Your Curated Awesome for 11.21.14

    LizJostes
    21 Nov 2014 | 3:00 am
    The Friday before Black Friday means… that next week is mostly a wasted work week, amiright? Catch up on the social media world *this* week to allow for maximum online shopping *next* week while you are wasting time at your desk. Best Buy Black Friday Early Access for Elite Members In a strategic customer loyalty move, Best Buy is offering its Elite and Elite Plus members preferred access to early Black Friday deals! “Best Buy is offering 6 new deals every 4 days for the next 2 weeks.” We Tested All the Best Advice to get More Clicks on Facebook. Here’s What…
  • Charitable Causes Improve Your Brand Reputation

    KristinZaslavsky
    19 Nov 2014 | 3:00 am
    It’s no secret that Facebook and I have a complicated relationship. I love their reach and the ease with which I can keep up with friends and fans across the globe. Still, I hate the Facebook algorithm and think they could put more functionality into their apps. So when I saw that they were encouraging me to help bolster the fight against Ebola in West Africa, I was grudgingly impressed. I like helping people. And I really like businesses who help people. For Facebook to harness their slew of users to help people on the other side of the globe…it’s a good thing. I respect…
  • Grrr! I’m having trouble tagging a Facebook Fan Page!

    LizJostes
    17 Nov 2014 | 3:00 am
    One of the most frustrating parts of the Facebook user experience for both individuals and business owners is the inconsistency with existing Facebook features and functionality. At the top of that list is the ability to tag another fan page. I remember back a few years when you HAD to first “like” a fan page either as yourself or as your fan page in order to be able to tag that fan page in a status update. Even though that requirement went away some time ago, simply having “liked” a fan page doesn’t guarantee the ability to tag that fan page when you want to. 4…
  • Your Curated Awesome for 11.14.14

    KristinZaslavsky
    14 Nov 2014 | 3:00 am
    Happy Friday! After today, there’s only one Friday before Thanksgiving. And with that chilling thought, let’s find out what great stuff there was on the Internet this week. Games like Fruit Ninja Get Worst Privacy Rating If you’re anything like me, you sometimes get all crazy about the terms of service for certain apps. Well, just to make things fun, you should be worried about the privacy implications of the games both you and your children may be playing. Privacy Experts Can’t Track What Google Knows About You And in other terrifying privacy news…. Six Tips for a Killer Hashtag…
 
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    Ari Herzog's Blog

  • Ferguson

    Ari Herzog
    25 Nov 2014 | 9:53 am
    #Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection. Do you remember the days and weeks after 9/11 when people bought flags and patriotism ran amok? That level of the nation coming together, for good or…
  • No Regrets But Something Else

    Ari Herzog
    17 Nov 2014 | 7:29 am
    There are a couple moments in middle school and high school when I wish I acted differently. Saying yes when I said no. Capturing her gaze a moment longer. Giggling. Smiling. I don’t regret those moments because they made me into the man I am today. I always wonder if she knew. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesDigital Sabbaticals are HealthyRobin WilliamsHow Dare We Take It For Granted 
  • Why Facebook and I Broke Up

    Ari Herzog
    15 Nov 2014 | 8:26 am
    I don’t blame Facebook. It’s not her fault for providing an outlet for people to share baby photos, cat photos, religious and political links, and updates about everything under the sun. But because all that stuff is being shared in a 24/7 news cycle that never sleeps, and further because I have no rules to accept someone’s friendship, it became too much. I told Facebook to stop coddling me last weekend when I posted a picture from the folks at Facebook Sabbatical that I was taking a few days off. Those days were freeing and productive as I did very little online. But after…
  • Thanks for the support

    Ari Herzog
    5 Nov 2014 | 1:48 pm
    On March 26, 2014, I announced my candidacy for State Representative of the First Essex District in Massachusetts. On November 4, 2014, I received 1,122 votes in Newburyport, 278 votes in Amesbury, and 206 votes in Salisbury. An independent candidate, I accepted an uphill battle on day one by competing with Democratic and Republican machines. I met many people and learned about many issues. After seven months, about 10% of the voting electorate cast my oval. It is a humbling experience. To everyone who voted for me, supported me, and otherwise met and talked with me: thank you. I wish the…
  • Digital Sabbaticals are Healthy

    Ari Herzog
    2 Sep 2014 | 9:59 am
    “It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” – Pico Iyer Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications. The messages were pithy and not time sensitive. The notifications were generic: people inviting me to like their pages, people inviting me to future events, people commenting after I wrote comments, people liking or sharing content on my…
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    Arekibo

  • Nutricia wins gold in The Appys 2014 for Best Medical App

    Carmel Doyle
    21 Nov 2014 | 7:42 am
    Nutricia has won ‘Best Medical App’ in The Appys 2014 for its new smartphone app that has been developed for dietitians. Specialist nutrition company Nutricia triumphed in the Medical App category for its Nutricia Dietetic App, which was developed this year and is now available on the App Store and on Google Play. Designed for dietitians, the app captures many of the functions they would use in their day-to-day work to make a nutritional assessment of a patient. The app is recognised as the most comprehensive dietetic calculator for specialists currently on the market. The winners of this…
  • Alibaba IPO – four things you should know about the e-commerce powerhouse

    Carmel Doyle
    19 Sep 2014 | 7:26 am
    As Alibaba gears up for its initial public offering (IPO) on the New York Stock Exchange (NYSE) today, here are four things you should know about the Chinese group that is behind the world’s largest collection of e-commerce websites. Alibaba has begun trading on the NYSE under the ticker symbol ‘BABA’, with the company having announced yesterday that it would be pricing shares at US$68 each. The share price has given Alibaba an initial market value of US$168bn, with some analysts predicting that today’s US$21.8bn IPO could be the largest one ever for a US listed company. We have…
  • Social messaging in Ireland – new research reveals the winners

    Carmel Doyle
    15 Sep 2014 | 10:10 am
    Snapchat, WhatsApp, Viber and Facebook Messenger are some of the most popular social messaging platforms being used in Ireland right now – that’s according to a new Social Messaging Quarterly from Ipsos MRBI. The survey findings from the market research agency cover the three months up to the end of August 2014 and were compiled following a telephone survey of 1,000 adults aged 15-plus every three weeks. According to Ipsos MRBI, 520,000 adults in Ireland are daily users of WhatsApp, while 500,000 people use Snapchat daily. Key nuggets from the survey are reflected in an infographic (see…
  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    Our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell Square Cultural Quarter planned for…
  • As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?

    Carmel Doyle
    10 Sep 2014 | 9:37 am
    With Twitter set to unleash a new ‘Buy’ button feature that will apparently offer people the scope to find and buy products directly from a Tweet, we take a look at its foray into mobile shopping, how other tech giants are getting in on the action and the evolving mobile e-commerce space. A new wave of mobile e-commerce (or m-commerce) could be coming your way soon. That’s if Twitter has its way. Earlier this week, the microblogging giant unveiled that it is starting to test new functionality to eventually allow people make e-commerce transactions via their Twitter apps for both…
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    Laurence Borel

  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
  • Paris vs. New York: a visual tale of the two cities

    Laurence Borel
    30 Oct 2014 | 1:33 pm
    In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram Muratayan author of the book without word Paris vs. New York. 
  • Introducing London Midtown

    Laurence Borel
    12 Oct 2014 | 1:27 pm
    I was  surprised the other day to find out that the triangle of Bloomsbury, Holborn and St Giles area has been dubbed London Midtown. I happen to work Midtown and my university is also based in this eclectic and exciting area. The Evening Standard and  Inmidtown.org recently highlighted a number of exciting talks taking place Midtown in the coming months. Enjoy! The Virtues of Modern Business, The Bloomsbury Ballroom, 29 October 6-9pm  The School of Life’s Alain de Botton discusses the joys and challenges of contemporary modern working life. _______________________ 10 things you…
  • From 140 characters to 20K words

    Laurence Borel
    4 Oct 2014 | 3:04 am
    This is it! I handed in my hashtag research thesis a couple of weeks ago after working on it from 6 months full time. Going back university to study towards a Masters by Research was something which I wanted to do for many years and it’s been a hell of a journey. I have now discovered myself a brand new passion for academic research and I really hope to be able to continue studying towards my PhD. Onwards and upwards! [<a href=”//storify.com/laurenceborel/the-hastag-project-as-it-happened-hashtagldn” target=”_blank”>View the story…
  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
 
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    Marketing

  • The social CEO Part 3: Using the right digital tools

    Tamsin Oxford
    25 Nov 2014 | 4:00 pm
    Précis:  Just like the corporation, the CEO is a brand and must engage on the right platforms in order for communication to be effective If one word had to be used to describe the social media strategies and interactions of today it would be engagement.  Social media has been used as a tool to reach customers from the start, but the methodology behind its use has changed.    Where adverts and Facebook pages talked at the consumer, following the traditional lines of product sell and awareness, they now talk to the customer, creating a brand identity and making the customer…
  • Dark Social Sharing

    David Howell
    25 Nov 2014 | 4:00 pm
    Précis:  With just 19% social sharing occurring on Facebook, understanding and cultivating dark social channels can deliver massive rewards New research published RadiumOne reveals that 74% of all online sharing activity in the UK takes place via ‘Dark Social’ channels, compared to just 19% via Facebook and 7% on all other social channels combined.    In addition, 36% of ‘dark social sharing’ globally now takes place via mobile devices, illustrating their increasingly pivotal role in daily shopping and sharing habits.   Related Content: …
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    25 Nov 2014 | 4:00 pm
    Précis:  Why entertaining social content sells. How McDonalds is an expert social business and how does your corporation know its social media activity is successful? Holiday shopping As brands gear up for the Christmas season, the behaviour of shoppers needs to be taken into consideration. Clearly social media has become an essential component of all marketing messages – none more so than at peak purchasing times such as Christmas. Indeed, social media networks have rapidly become a retail channel in their own right.   Related Content:  Wednesday Update: Gearing up for…
  • Moody Marketing

    David Howell
    18 Nov 2014 | 4:00 pm
    Précis:  Gaining the attention of an increasingly distracted consumer is at the heart of all great marketing, but so is understanding of their personalities. Your corporation may have spent a huge quantity of resources developing a new marketing plan, with social media at its centre, but this will be for nought if these messages don’t each their intended audiences.    This is the cold truth that all corporate marketers contend with on a daily basis. Gaining the attention of consumers as they are bombarded with increasing numbers of marketing messages is now vital to…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    18 Nov 2014 | 4:00 pm
    Précis:  Why connected customers are not equal, Pinterest marketing expands, more video sharing and which social media marketing mistakes to avoid. More active users on Pinterest “With 70 million users in the world and numerous social interactions every day, Pinterest is a social network on the move… The latest statistics about users’ activities and brands’ heavy mobilization prove it,” says the creators of the latest infographic that illustrates the power that Pinterest continues to weald across the social media space.   Related Content: …
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    EduTek n Social Media Advisor

  • Develop Online Courses Using Edynco

    EduTek_SocialMedia Consultant
    25 Nov 2014 | 8:04 pm
    Today I came across an interesting tool ‘Edynco’ that helps you create ‘learning maps’ that in turn enables you to develop online courses. Edynco is cloud based and hence the learning maps you’ve created from your browser can be accessed by your students using any device like iPad, iPhone or any other mobile device. You can publish your learning maps through your website or blog, LMS or on mobile devices. It is integrated with special tools such as micro lecture recorder, quiz creator. It also enables you to attach learning objects like video, quiz, micro lecture, image, weblink etc…
  • Organic Metric 4 Holistic Approach to SEO

    EduTek_SocialMedia Consultant
    23 Nov 2014 | 10:21 pm
    Today I shall suggest Organic Metric (in Beta), a free SEO Platform that offers all the tools to deliver top class results. According to IWB group who has launched Organic Metric, ‘You can Monitor the movement of your keywords in top search engines Lead users to your website with the right words Size up your competition Gain valuable insight on your audience Maximise link building Thoroughly audit your website Generate real-time SEO reports’ At present this tool is available for free and you can click here for registering.
  • Create eBooks with Soundtrack

    EduTek_SocialMedia Consultant
    18 Nov 2014 | 10:31 pm
    Today I came across ‘Booktrack’ that provides sound track for your digital content. ‘The Booktrack Studio allows you to read and create synchronized soundtracks for e-Books or any kind of digital text by adding background music, ambient sound, and sound effects. Booktrack automatically adjusts the soundtrack to your individual reading speed’. Moreover Booktrack is not an audio book but is an eBook where you read the text and hear a synchronised soundtrack that matches with the story. The following video suggests the various features offered by Booktrack. Click here to watch the videos…
  • Reaching Customers in Real Time through Programmatic Marketing

    EduTek_SocialMedia Consultant
    14 Nov 2014 | 1:55 am
    Marketing normally requires the marketer to reach the right person with right message at right time. Targeting new customers is not always easy but retargeting existing ones are much easier. Availability of huge data would let the marketer decide who should and should not be retargeted, at what bid price and with what message. Recently I had to do some shopping for Diwali purchase. As I had undergone a small surgery due to fracture of wrist on my left hand, I thought I shall do online shopping as I can comfortably browse and select what I want as long as I like without going outside. I was…
  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
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    smcdallas.org

  • The Ties that Bind: LinkedIn as Your B2B Social Media Channel

    Kay Byfield
    3 Nov 2014 | 9:16 pm
    I recently helped a client enhance his LinkedIn profile to help build his business. I am a firm believer that, in some cases, LinkedIn is the most powerful social media choice for business-to-business marketing. Why? Because LinkedIn is designed to establish, maintain, and strengthen business relationships, and everything in business is about relationships. My client has already generated a few extra leads from his new business page and he is inaugurating a conscientious posting schedule. Relationships Matter “Our research shows that the number-one predictive element of an individual’s…
  • We’ve Re-branded! Social Media Club Dallas Is Now Social Media Dallas

    Teri Guill
    28 Oct 2014 | 4:35 am
    Back in January we announced that in 2014, we would be re-branding our organization. And it’s finally here! I’m proud to announce that at our October 16 event, we revealed our new name as selected by our board and our members: Social Media Dallas! We’ve got a great new look and logo, courtesy of our creative partner, Launch. We’re also in the process of changing our brand name across all our online homes, so you’ll start to see our name and image transition to our new look. Keep up to date with us on social media. Twitter || Facebook || Instagram || Pinterest || Google+…
  • The Eyes Have It…The Impact of Visual Media!

    Kathy F. Catoe
    21 Oct 2014 | 5:25 pm
    Did you know that 90% of information transmitted to the brain is visual or that the human brain processes visuals 60,000X faster than text?People relate to visual media!  At the October meeting of Social Media Dallas, Ekaterina Walter educated and entertained us with her presentation, “Make Your Marketing Memorable with Visual Storytelling and Real-Time Marketing.” Ekaterina began her social media career at Intel and worked to engage an audience composed largely of “geeks and nerds” by experimenting with visual content.  She learned that by posting a photo of the desk of an…
  • Visual Storytelling, Social Giving & Jingle Mingle Cap off 2014 Events

    Laurie Shook
    13 Oct 2014 | 10:29 pm
    Our 4th quarter 2014 events will give you a chance to learn, give and mingle with the area’s social media practitioners and enthusiasts. Ekaterina Walter, Author, International Speaker & Social Evangelist You do not want to miss our October event! This Thursday, October 16th, SMC Dallas is proud to host Ekaterina Walter, an international-caliber speaker and author visiting us from the Portland, Oregon area. She’ll speak on making your marketing memorable with effective visual storytelling. Ekaterina led strategic and marketing innovation for Fortune 500 brands such as Intel and…
  • Slideshare and the Long-Tail Effect

    Featured Author
    6 Oct 2014 | 10:55 pm
    Most presentations on Slideshare are not designed to achieve the long-tail effect, where new people continue to like, share, and comment on the slides. Instead, people upload their presentations to quickly engage customers rather than create a meaningful impact. Offensive images and titillating titles compete for the attention of the Slideshare audience. You can create presentation with a lasting impact, if you design for the long tail effect. A Short Tale about My Long-Tail Experience on Slideshare At SxSW Interactive 2013, I presented a talk called Design Like Da Vinci: Sketching Secrets of…
 
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    Richard Buettner

  • Hello world!

    richardalois
    5 Nov 2014 | 10:43 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Ernest Barbaric

  • How To Find Your Voice, Dare To Be Vulnerable & Live Your Brand

    Ernest Barbaric
    4 Nov 2014 | 8:39 pm
    A few months ago, on a Thursday evening, I got a call from a friend. He was part of an organizing committee for a WordPress conference to be held in Calgary that weekend. It turned out one of their morning speakers had to cancel at the last minute and now he was looking for a replacement that would speak on something related to blogging in 2 days time. And that is how I came to give the most naked and vulnerable talk of my speaking career. In front of about a 100 bloggers, developers and entrepreneurs. Instead of preparing one of my usual strategy and principle loaded presentations, I gave an…
  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
  • Love As a Marketing Strategy

    Ernest Barbaric
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    Ernest Barbaric
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    Ernest Barbaric
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
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    HarveyLeach Media Training

  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
 
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    Jeffbullas's Blog

  • 3 Big Reasons Why I Use LinkedIn

    Alex Pirouz
    25 Nov 2014 | 8:00 am
    LinkedIn is “the” professionals social network. Recent reports reveal that there are over 332 million users and one in three professionals are members. The question isn’t whether you should be on it but “how” you should use it. When I first started learning about social media I spent the first 12 months investing a lot of my time and money to really discover which platform would work best for our business and give me the return on investment I was looking for. Here are 3 big reasons why I use LinkedIn as my key platform. #1. Media Gaining media exposure on a…
  • 8 Insights on How the Top 100 Brands Use Twitter in 2014 – Study

    Jeff Bullas
    24 Nov 2014 | 12:20 pm
    Facebook is now your pay to play channel and Twitter is your stream of consciousness. Also, how you use Twitter and Facebook should be different as they are not the same beast. Tweets don’t have the same longevity as a Facebook post and so Twitter requires more feeding to engage with your user. On the revenue creation side you might not sell directly from a tweet but it sure can increase your chances of brand discovery and awareness. Then the conversation will center around whether the first click or the last click should be attributed with the revenue result. But being discovered is…
  • 6 Crucial Steps to Stay Relevant with Your Digital Marketing in 2015

    Jason Parks
    23 Nov 2014 | 12:35 pm
    “Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google. Nobody wants to be…
  • The Essential How To Guide on Generating Leads with Business Blogging – Part 2

    Elena Dobre
    21 Nov 2014 | 11:19 am
    In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. Before jumping into the first step of the process, let’s take an overview at what we have to do. The process of generating leads with blogging starts with knowing the target audience. “I hear this everyday… could you skip it” I could skip mentioning it in this post, but I like to learn from mistakes and telling other people how to avoid them. Honestly, I have written enough untargeted content in the…
  • The Essential How to Guide on Generating Leads with Business Blogging – Part 1

    Elena Dobre
    17 Nov 2014 | 2:21 pm
    Blogging is not just about content, publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. In a previous post on this blog, I have analyzed how to collect email addresses using interactive pop ups. It made me realize that this advanced tactic may sound a bit complicated to people who are just getting started with business blogging. But I think that a complete guide to show how can the content marketer generate leads with blogging for an online business would make more sense. This piece of content is an introduction to a series of…
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    Shiraz@ShirazDatta.Com

  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    23 Nov 2014 | 3:07 pm
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Infographic – Why???

    5 Nov 2014 | 11:39 am
    Recently I was researching about the growing importance of info-graphics for marketers…while it was encouraging to see many articulations to prove its importance, but I have to acknowledge that I was a bit underwhelmed by the actual use or embrace this strategic tool of communications… While I may list its importance due to the mere fact that Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a…
  • Gartner’s Top 10 Strategic Technology Trends For 2015

    27 Oct 2014 | 6:00 am
    Gartner presented their top 10 strategic technology trends for 2015 at their annual Gartner Symposium/ITxpo 2014 held in Orlando earlier this month.  Computing Everywhere, the Internet of Things (IoT) and 3D Printing are projected to be the three most important strategic technology trends in 2015. 3D Printing Will Continue To Revolutionize Prototyping And Manufacturing  3D printing is forecast to reach a tipping point in the next three years due to streamlined prototyping and short-run manufacturing. Improving time-to-market, ensuring greater accuracy of highly customized products,…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    15 Oct 2014 | 11:24 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • Ideal Customer Experience

    16 Sep 2014 | 5:52 am
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • How to Create a Winning Google Plus Profile

    Peg Fitzpatrick
    26 Nov 2014 | 5:45 am
    Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Combine this […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy…
  • The Authentic Crisis on Social Media

    Wade Harman
    26 Nov 2014 | 3:45 am
    You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. We hear this all day every day, and it’s a sound that continually rings in our ears. But why aren’t we being who we really are? This post is activated by a conversation […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
  • Drive Social Media Traffic to Your Crowdfunding Campaign

    Lilach Bullock
    25 Nov 2014 | 5:45 am
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. In a…
  • 11 Ways to Get More Traffic to Your Business Blog Using Pinterest

    Julia Campbell
    25 Nov 2014 | 3:45 am
    If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow. People are using Pinterest as a place to find helpful articles […] Author information Julia Campbell This monthly Pinterest column is contributed by Julia Campbell. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. A social media specialist,…
  • How to Recycle Your Old Content for Clever Social and Email Marketing

    Neal Schaffer
    24 Nov 2014 | 11:12 am
    This is a sponsored post written by me on behalf of SendinBlue. All opinions are 100% mine. One of the main challenges for business owners who want to create and retain a good presence on social media is finding the time and, more importantly, the resources to constantly release a new piece of content every […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • Do They Know, Like and Trust You?

    Dave Delaney
    28 Nov 2014 | 1:00 am
    As we form business connections, many networking newbies often jump straight into the mode of figuring out how to book someone as a new client or to try to sell a product to a new connection. More experienced folks realize that networking is more about building long term relationships rather than looking for a quick buck. It’s one of the things that Dave talks about in his book. Folks are likely to do business with someone they know, like, and trust, and by giving freely and building relationships over the long term, you’ll become someone who is known, liked, and trusted. We usually think…
  • NBN38 Top 5 Episodes of NBN Radio

    Dave Delaney
    26 Nov 2014 | 1:00 am
    Photo from Flickr by Ian Westcott. This week on NBN Radio, I decided to do something different. Rather than speak with a guest, I wanted to review my statistics and share takeaways from the top five episodes with you. My show just surpassed 20,000 downloads! My goal is to reach 1,000 per episode, so I’m getting close. I hope you will help me get there by visiting love.nbnradio.com to share a tweet of support. Enter to win a signed copy of my book, New Business Networking by TWEETING THIS. I’ll announce the winner on episode 40. Thank you and good luck. Show Notes On the show this…
  • Forks in the Road

    Dave Delaney
    24 Nov 2014 | 2:28 pm
    I had an inspiring conversation with best-selling author, consultant and speaker, C.C. Chapman, on New Business Networking Radio recently. C.C. explained that he went through a period over the summer where he had to decide what was next for his career. He had hit a fork in the road. This has happened to me before and it probably has for you. We’ll reach more forks as we move through our careers. Nobody has the same job for their whole career anymore. It is paramount to have a strong network to rely on during these transitional times. Close members of your network like family, friends and…
  • NBN37 Admitting Your Self-Doubt Can Help Others with C.C. Chapman

    Dave Delaney
    19 Nov 2014 | 1:00 am
    C.C. Chapman is a storyteller, explorer and humanitarian. He’s the author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series). C.C. hosts the Managing the Gray podcast, and he recently launched a new company, Never Enough Days, a conscience based consultancy. Talking about unplugging, realigning and networking at conferences. NBN 37 Show Notes Join the NBN Club today…
  • Facebook Wants You to Say Thanks

    Dave Delaney
    12 Nov 2014 | 12:14 pm
    Funny, I just wrote about the importance of giving thanks the other day. Facebook has just made it even easier using it’s newest service, Say Thanks. Here’s how they describe Say Thanks in the announcement. To create a Say Thanks video, visit facebook.com/thanks. Once you choose a friend, Facebook will generate a preview of the video. You’ll have the ability to select a different theme and edit photos and posts that represent your friendship. When you’re satisfied with the video, click “Share” — you will have the option of writing a personalized message before posting.
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    Social Media DDS

  • What’s the Buzz: Tell Me What’s Happening

    SocialMediaDDS
    24 Nov 2014 | 4:00 am
      At the risk of revealing my age, there was a great song from the hit musical Jesus Christ Superstar back in the 70’s called “What’s the Buzz: Tell Me What’s Happening”.  You can listen to a part of it here. In social media, it’s all about the “buzz”. It is, in fact, the buzz […]
  • Why I Love Social Media

    SocialMediaDDS
    17 Nov 2014 | 4:00 am
      There are many reasons that I love social media.  If you follow Social Media DDS at all, you know just how passionate I am about social media and what it can do for your business and brand. Connections! But my favorite reason for loving social media is that social media is all about connections. […]
  • Office Selfies: Sharing the Social Media Love

    SocialMediaDDS
    3 Nov 2014 | 4:00 am
      Selfies are all the rage in social media now.  And many business owners are missing a great opportunity to engage with their clients/patients/customers if they are not sharing OFFICE SELFIES As business owners, we take a lot of things for granted.  We either think that  People aren’t interested in what goes on in our business OR […]
  • Once is Never Enough: Social Media Scheduling

    SocialMediaDDS
    27 Oct 2014 | 5:00 am
      I am always trying to help you to keep it simple when it comes to the social media presence of your business.  The problem with stressing simplicity is that the temptation is to take the concept too literally.  When I encourage you to follow the KISS principle I don’t mean for you to confuse KISS with […]
  • I Am, I Can

    SocialMediaDDS
    20 Oct 2014 | 5:00 am
      There’s a daycare center that I pass everyday on my way into work.  From the outside,  it looks like every other day care center I’ve seen.  Except for the name. The sign outside the center proudly announces the business name… I AM I CAN It may sound a bit hokey in this world of […]
 
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    blog

  • Get on consumers’ nice list by following these 5 holiday trends

    Lisa Pearson
    24 Nov 2014 | 8:27 am
    Forget everything you think you know about holiday shoppers. The holiday season is well underway and we are already seeing changes to traditional holiday shopping behavior. A new blend of mobile technology and old school bargain hunting is giving consumers unparalleled power to find what they want, where they want at prices they deem fair. Brands and retailers must recognize that the landscape of consumer behavior is evolving. We are at a huge inflection point in society around the way consumers buy things and there is no more critical moment than now (during the holiday season) for brands to…
  • The trusting consumer

    Michael Berliner
    21 Nov 2014 | 9:23 am
    Unrivaled purchasing power on the horizon, much yet to be understood. Over a half of Millennials trust the opinions of strangers online over those of friends and family, the same group of people that will have more spending power than any other generation come 2017. Is it a surprise that brands and retailers of all sizes are holding planning meetings, conducting surveys, and investing large sums of money to try to understand this up-and-coming consumer? For some, engaging with user generated content online such as reviews or photos before making a purchase is just part of considering any…
  • Using Consumer Reviews to Win in Search

    Greg Rivera
    19 Nov 2014 | 9:08 am
    Search has changed the consumer journey forever. Search gave people the ability to instantly research a need, answer a question, or find a product. In the past, the brand that answered these questions had a competitive advantage over the brands that didn’t. Today, the competition for businesses to stand out on Google is so high, they must rely upon something more to stand out from the crowd. Busy consumers don’t have time to scroll through pages of results – they need a quick trust signal and then click. Reviews are that trust signal for search. Reviews have now changed the search…
  • Kicking the Habit: Banks are checking into marketing rehab

    Summer Daoud
    18 Nov 2014 | 9:58 am
    The first step to overcoming an addiction is admitting you have a problem. I just returned from BAI Retail Delivery (a retail banking technology conference) and was relieved to see the industry owning up to their traditional marketing addiction. Gary Vaynerchuk (@garyvee) was the keynote speaker on the first day and delivered what could only be described as an intervention. Rather than a room full of people telling a junkie to kick the habit, it was one hoodie-clad tech guru shaming an auditorium of suited-up bankers. The crowd received Vaynerchuk’s message loud and clear as he said banks…
  • Reviewing the DMV: Why all organizations benefit from customer feedback

    Rich Murr
    13 Nov 2014 | 9:51 am
    Remember what it was like to shop without the aid of ratings and reviews? Maybe you had a past experience that guided your next purchase. Or, if you were lucky enough, maybe you had a friend or family member that could offer a cautionary tale. Or, maybe you had neither, and found yourself face to face with a salesman whose knowledge about the product you wanted to purchase far exceeded your own. I still remember the sinking feeling I had when I purchased my first car, and the rearview mirror came off in my hand on the drive home. Had trustworthy ratings and reviews been available at the time,…
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    Justin Kownacki

  • Why We’re All Afraid to Speak Our Minds at Thanksgiving

    Justin
    25 Nov 2014 | 3:40 pm
    Here’s what’s going to happen in most American homes this Thanksgiving: Most of us will travel — maybe across town, maybe across the country — to share a dinner or two with our family and friends. We’ll eat, we’ll drink, we’ll sit around and watch football. On Friday, we’ll jockey for position in the good-natured […]
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck […]
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    Building Social Bridges

  • Good to Great: Creating a Tropical Storm of Customer Satisfaction

    Ekaterina Walter
    19 Nov 2014 | 6:23 am
    Roger Staubach once said: “There are no traffic jams along the extra mile.” It continues to amaze me that the sentiment still rings true in the consumer-empowered age. Why is it that almost every time we hang up the phone with a customer service rep, we feel flat? Despite the profiling technologies, the predictive analytics technologies, the customer databases that companies have at their fingertips, it is still insanely hard for them to provide a breathtaking experience. Why? I think it is because a lot of times companies are missing a key ingredient to business success – human…
  • Why Companies Must Invest In Experience Management

    Ekaterina Walter
    17 Nov 2014 | 10:43 am
    Us, marketers, we love buzz words. Omni-channel. Real-time marketing. Retargeting. The list goes on. Each one of us wants to show off how cool, cutting-edge, and tuned-in with modern times our brand is. We listen on the web. We entertain on social. We crank out a ton of content every day, hoping for virality. We measure the amount of conversations, likes, and shares. If we are really good, we analyze purchase intent and actual purchase data and correlate it back to all of our busy social efforts. And all the while we are missing the most important measure of all – relationship capital. Here…
  • 5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

    Ekaterina Walter
    20 Oct 2014 | 5:00 am
    Google’s new London office is due to open in 2016 – and the internet is already buzzing about what looks like one of the most VIP workspaces in the world. Mashable reports that it will have an open-air swimming pool, an indoor football pitch, a climbing wall and a roof garden – all in the very heart of London. Add to that free lunches and a design that allows employees to cycle right into the building to store bikes, as well as the major transport hub of King’s Cross station on its doorstep, and you will have some very happy Google staff. So why is this 5-star luxury so important to…
 
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    BSitko

  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
  • Executing Quick Marketing Wins

    bsitko
    17 Oct 2014 | 4:30 am
    This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things…
  • In search of that shiny new penny

    bsitko
    10 Oct 2014 | 4:29 am
    Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will…
  • The most anti-industry multifamily post you will ever read

    bsitko
    26 Sep 2014 | 5:21 am
    This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while…
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    Sazbean

  • Leveraging LinkedIn for Business

    Sazbean Team
    17 Nov 2014 | 7:00 am
    With each social media site comes its own set of advantages, characteristics, and user base. While some sites, like Instagram and Vine, may share similar demographics and video sharing capabilities, other sites are more unique to themselves. This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. It’s a place where businesses can form new partnerships, where employers can look for new employees and vice versa. LinkedIn users are, on average, better educated with…
  • Doing Business on Pinterest

    Sazbean Team
    10 Nov 2014 | 7:00 am
    As anyone who has invested in Myspace knows, the social media game has no safe bets. A site you thought would’ve been around forever is already a ghost town while another you thought was doomed from the start slowly builds into a zeitgeist-grabbing juggernaut. When it comes to matters of social media, it’s best to not count anyone out too quickly. Except maybe Myspace. You can probably count them out. But, then again . . . Pinterest, who has had its fair share of naysayers, detractors, and otherwise, has established itself as one of the main players of the social media game. If…
  • The Art and Value of Repurposing Content

    Guest Post
    5 Nov 2014 | 7:00 am
    Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists) since time immemorial: what to write? What to photograph? What to feature? How to create content, day in and day out, and keep it fresh and interesting? Repurposing content can answer some of these questions. It takes the pressure off by limiting the amount of creativity your content creators need…
  • When to Use Twitter Ads for Business

    Sazbean Team
    3 Nov 2014 | 7:00 am
    For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. All of these services allow you to reach thousands and thousands of potential customers without spending a dime. Well, sort of. While it’s true that sites like Instagram and Vine don’t charge users to start an account and begin posting to their ever-growing list of followers—i.e., potential customers—that doesn’t necessarily mean that a post is going to be seen, read, or clicked on. How do they offer their service for free?
  • Sharing for Engagement on Twitter

    Sarah Worsham
    27 Oct 2014 | 7:00 am
    Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. It’s articles, listicles, photographs, infographics, videos, and so much more. Content is the key to engagement. No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’…
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    SociableBlog

  • LG 34UC97 – 34 inch 21:9 Curved UltraWide Monitor Brings You The Next Level Of Display

    Bidisha Gupta
    5 Nov 2014 | 8:46 am
    What if a single inspiration could change the way you work, play and see the world? Thanks to the ultra-wide view of LG 34UC97, its newly-launched 21:9 Curvy IPS display, you can now  take your work efficiency and productivity up a few notch, enjoy better  gaming and movie watching experience. Don’t think that such an inspiration exists? Check out this amazing new video LG recently collaborated with new-age artists who share a passion for genuine creativity. 34UC97, the world’s first 34- inch 21:9 Curved UltraWide monitor can ensure better utilization of space, efficiency and function.
  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
 
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    Lone Wolf Media

  • Mold Issues and Mold Solutions

    admin
    11 Nov 2014 | 7:04 am
    Mold can trigger significant health troubles and discovering the best mold options is a crucial job for any house owner. Any mold in your house can make you or others really, really ill. Mold spores... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Benefits of Working with a Certified Water Damage Restoration Service Provider

    admin
    9 Nov 2014 | 1:52 pm
    Water damages are one of the issues in your house that must have correct action otherwise; you could be coming across big monetary expenditures in the future. And you will certainly require a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Make Your House Mold Free

    admin
    7 Nov 2014 | 2:46 am
    Humidity along with bad house maintenance can be reproducing premises for mold. Whether it is within in your restroom or exterior on your walls, disregarding the growing mold can cost you a lot of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Water Damage Restoration Companies

    admin
    5 Nov 2014 | 12:56 am
    Who’re the Water Damage restoration professionals to reveal to for flood cleanup, removal, and deal with? You’ll stumble upon merely a number of real fire and Water restoration companies... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Gutter Covers Importance

    admin
    26 Sep 2014 | 10:05 am
    Best Gutter Cover The good news is, there are rain gutters to assist support the roofing. These products serve as a blockage that triggers the water to harm the rain gutters, the roofing system, and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Kikolani

  • 2014 Black Friday & Cyber Monday Sales for Marketers

    Kristi Hines
    24 Nov 2014 | 6:00 am
    It’s almost that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently to see when new deals are added! Available Now Product: OptinMonster Description: The best lead-generation plugin for WordPress that allows you to create attention-grabbing optin forms that convert. Deal: 35% off all plans with discount code BF2014 Dates: November 24th – December…
  • LXRSEO Review – Getting an Edge on Competitors in Search

    Kristi Hines
    14 Oct 2014 | 9:43 am
    You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving a good search engine rank is what it’s all about when it comes to online success. You probably understand well the case for SEO (search engine optimization). But what many individuals and companies are less clear about is how to optimize their sites. You can embark on a journey…
  • Blinkist Makes Sure You Always Have Time To Read Non-Fiction

    Kristi Hines
    17 Sep 2014 | 9:35 am
    Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? Blinkist is a catalog of non-fiction books summarized down to ‘blinks’, or key chapters, accessible on your desktop browser or via mobile apps. There are synopses for…
  • 7 Awesome eCommerce Platforms For Small Businesses

    Kristi Hines
    15 Sep 2014 | 9:30 am
    The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything? Most successful businesses today sell…
  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
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    Cendrine Marrouat Photography

  • Almost like a painting…

    Cendrine Marrouat
    9 Nov 2014 | 6:45 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Cherry Tree

    Cendrine Marrouat
    8 Nov 2014 | 8:01 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Staircase

    Cendrine Marrouat
    7 Nov 2014 | 11:56 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Taking a walk in the Pyrénées, France

    Cendrine Marrouat
    7 Nov 2014 | 10:42 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Hana, Maui

    Cendrine Marrouat
    28 Oct 2014 | 8:54 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
 
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    Financial Social Media

  • How to Grow Your Email List

    Advisor Websites
    25 Nov 2014 | 2:19 pm
      By now we should all know how important an email list is. Despite all the new fangled ways to communicate and keep in touch, the simple, mild-mannered email still continues to dominate the field. It’s stickier than social media and more precise than a blog post. As an advisor, email is one of the best ways to engage prospective clients, build their trust, and turn them into current clients to stay in contact with. And a robust email list makes this worth the effort. So how do you build one? Over at his site, Robbie Richards polled over 60 online marketing experts to see which tools…
  • Advisors: Claim Your Google+ Page

    Amy McIlwain
    20 Nov 2014 | 1:15 pm
      If you’ve turned on a mobile device or computer today, chances are you’ve performed a Google search or two or three or more. But did you know chances are also good that your advisory practice has its very own Google+ page, and you just haven’t claimed it yet? You may wonder why you should bother with claiming a Google+ page. Haven’t you already created awesome social-media profiles for yourself on LinkedIn and Twitter? Well, yes, you have. However, in this age of search engine optimization, web bots and tracked keywords, you want to control as much of your online profile as you…
  • SEC Enforcement Actions Up in 2014

    Guest
    18 Nov 2014 | 12:26 pm
    By Smarsh. In 2014, the Securities and Exchange Commission (SEC) hit an all-time high in the number of enforcement actions and fines levied. With a fiscal year that ended in September, the SEC filed a record 755 enforcement actions, and obtained orders totaling $4.16 billion in disgorgement and penalties, according to preliminary SEC figures. This marks a significant increase in fines, compared to 686 actions and $3.4 billion in 2013, and 734 actions and $3.1 billion in 2012. SEC Chair Mary Jo White said the innovative use of technology, including enhanced use of data and quantitative…
  • Demystifying Paid, Owned & Earned Media: What Does that Mean to You?

    Guest
    13 Nov 2014 | 11:02 am
    By Naomi Rouff You’ve heard the words a million times, “paid, owned and earned.” Ever thought what it means for you and your brand? If you’re new to social marketing this may seem like a big step to take into the unknown. Today, we’ll shed light on these words and help you make them part of your digital strategy. Let’s start with paid media. When it comes to your presence online, or anywhere else for that matter, you can buy space. You can buy numerous forms of advertising, PPC, display advertising, Facebook, twitter, LinkedIn and YouTube all have ad forms of their own. Define…
  • 4 Social Media Tips All Agents Need

    Guest
    11 Nov 2014 | 2:23 pm
    By Jacob Stern.  Confused about the best way to use social media? Join the club. Social media can be a great way to build your individual brand and engage with clients and prospects online. But where should you start? Which platforms should you use? What can you post? LifeHealthPro recently ran an article featuring helpful tips for agents interested in using social media. Whether you’re just starting out or fine-tuning your existing strategy, the following steps can help: 1.  Start small. There’s likely no need for your company to be on Twitter, Facebook, LinkedIn, Instagram, SnapChat,…
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    Digital Royalty

  • Thankful in 2014

    Darren Flores
    26 Nov 2014 | 2:57 pm
    Happy Thanksgiving from your friends at Digital Royalty! The post Thankful in 2014 appeared first on Digital Royalty.
  • #Ferguson: A Social Revolution

    Chase Bauman
    26 Nov 2014 | 9:55 am
    It was Monday night, and I had just gotten home from an exceptionally long 13 hour day. I was prepped and ready to get cozy on my couch—in less than a second I had flipped off my shoes, and even quicker than that, I had grabbed a glass of wine. I had found my peace. That is, until I had opened up my newsfeed. Before my eyes, my entire feed was #Ferguson—details trickling in left and right. Retweeted photos filled my dashboard, and it was almost like I was immediately behind the scenes. I was watching history be told through social right in front of my very eyes. Surprisingly, in less than…
  • Starts at the Top

    Alana Golob
    21 Nov 2014 | 1:30 pm
    In a time when consumers don’t hesitate to turn to social to voice their opinions, brands have a greater responsibility now more than ever, to properly educate their employees on what is acceptable or not acceptable when representing their organization. An even greater responsibility lies on those within senior leadership to also have an online presence. A study by Weber Shadwick supports this theory. 82% of consumers are more likely to trust a company who’s CEOs and team members engage with them on social. 77% are more willing to buy from a company whose mission and values are…
  • Social Snacks, Episode 2

    Darren Flores
    21 Nov 2014 | 1:16 pm
    Welcome to the second episode of Social Snacks, a new 1:40 web series from your friends at Digital Royalty. This week we’re chatting about Facebook’s new business platform, Facebook at Work, free wifi coming soon to New York City via recycled pay phones, and SnapCash! Hungry for some social goodness? Have a snack, on us! Want to partner with dR and the gang? The post Social Snacks, Episode 2 appeared first on Digital Royalty.
  • Have a Holly Jolly Online Shopping Season

    melissa
    21 Nov 2014 | 12:42 pm
    With the holiday season fast approaching, it can mean only one thing: online shopping! Did you know there’s a projected $650 billion dollars to be spent this holiday season? This year, marketers are spending more on social media than last year to drive people to buy in stores and online. This is a smart move because social media is fast becoming a main source to drive sales for brands, which means your brand’s presence online is even more essential to business than you think. Almost everyone, at least once in their life, has fallen prey to the frenzy of sales that stores run…
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    Uncrunched

  • “Time Collapse” And My Broken Brain

    Michael Arrington
    10 Nov 2014 | 9:52 pm
    I was perusing the news headlines this evening and I noticed this article about Glenn Beck’s health troubles. A few sentences early on in the article floored me, because it describes how I feel exactly: “Doctors tell me that up until recently, I hadn’t had a real REM sleep in maybe as long as a decade,” Beck said. “I didn’t have a dream that I remember, except one in a decade. And quite honestly, this isn’t a symptom you look to fix if you have a ton to do. But the first sign of trouble I noticed was what I call a ‘time collapse.’ If we had met before, I couldn’t tell…
  • Abacus, The Expense Software Employees Love, Raises $3.5 Million

    Michael Arrington
    31 Oct 2014 | 6:46 am
    I hate expense reports. I do them once a year and I still hate it. Back when I had to do them monthly or have the finance department all over me I hated them twelve times as much. Abacus fixes all that. The company was founded by Omar Qari, Ted Power and Josh Halickman (Foursquare, Google, Etsy Venmo and other experience) and they launched earlier this year at Winter Y Combinator. You can read their launch post here. How does Abacus fix expense reports? When a company starts using Abacus, they link their bank account. Employees set themselves up in the app and also link their bank account.
  • Who’s Lying About Whisper?

    Michael Arrington
    16 Oct 2014 | 2:23 pm
    Separately, Whisper has been following a user claiming to be a sex-obsessed lobbyist in Washington DC. The company’s tracking tools allow staff to monitor which areas of the capital the lobbyist visits. “He’s a guy that we’ll track for the rest of his life and he’ll have no idea we’ll be watching him,” the same Whisper executive said. – The Guardian As far as I can tell from what The Guardian has alleged, and from Whisper’s denials, what happened is this: 1. When talking to potential partners, Whisper hypes its ability to track users so that those partners will know…
  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
 
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    agency 2: Social Media Agency

  • Creative Workplace: London Social Media Agency

    agency2
    28 Nov 2014 | 4:19 am
    A social space for London social media agency | Created by Studio 7 Design. agency:2 moves into a new, bespoke London office designed for creative inspiration & sociable interaction. A fab new office has been designed and created by the team at Studio 7 Design for agency:2, run by Joel Davis and Sharon Baker. Studio 7 Design worked quickly and efficiently in order to facilitate a smooth transition from a temporary office in London’s Kings Cross to a  new space in Highbury & Islington. The bespoke office space was designed with purpose and flair; all of the elements have come…
  • What Does The Future Hold For A Marketing Director?

    agency2
    22 Sep 2014 | 8:57 am
    Gartner analyst Laura McLellan has predicted  2017 a company’s Chief Marketing Officer will “spend more  than their counterpart Chief Information Officers”.  We are already seeing IT becoming increasingly important for marketing departments and a merging of these skills sets. With social media, big data, real-time analytics and data security now a fundamental part of any marketing campaign this increase in spend is not unexpected. As new software is becoming more refined it is increasingly important that new technologies are fully integrated. Part of this process involves…
  • Big Data: The Big Game Changer

    agency2
    13 Jun 2014 | 7:00 am
    If you’re a sports fan the next two months will be a golden period for watching sport with the FIFA World Cup, Wimbledon and the Commonwealth Games all taking place. Here are our top three predictions about how Big Data will be a big game changer for these events and how it will affect the future of sport. 1. Better Analytics: There is now a wealth of sports statistics about specific games and players accessible for managers, broadcasters, players and fans alike with real-time data easily accessible. Some of this technology is already enriching fans experiences, and for Wimbledon this year…
  • Social Data Growth in 2014

    agency2
    22 Nov 2013 | 3:57 am
    For 2014 agency:2 predicts Social Data to emerge as a business foundation.  Throughout an organisation: from HR,  to Brand, PR and Marketing teams, Social Data will play a major role in building a richer level of Customer Relationship Management (eCRM) in order to create a better understanding of  customer, prospect and employee  insights and actions. With CRM Analytics and Social data companies are able to create predictive models, benchmark and support the decision making process.  
  • Vine – Being creative in social media

    agency2
    4 Feb 2013 | 9:19 pm
    How long does it take you to showcase your creativity? Twitter proved you just need 140 characters and its newest offering Vine demonstrates how you only need 6 seconds. So, after a week in Vine what do we predict will be in store for the future? Vine has so far created controversy over its nonexistent privacy settings, which allow videos to be seen by anyone regardless of age and has already led to extremely graphic footage being shared. It has experienced problems with spam and Facebook has distanced itself from Vine by refusing to allow access to your friends list. However, any new app…
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    barnraisersllc.com

  • 6 more studies prove Digital Marketing ROI

    Rob Petersen
    23 Nov 2014 | 5:07 am
        TV and Digital are the two media channels that now receive the most ad spending. They are the only two media channels where ad spending is increasing as opposed to Print, Radio and Outdoor where it is decreasing. If current trends continue, Digital is expected to overtake TV by 2018. Marketers spend more in Digital but many companies ask: Show me the ROI! To better understand Digital Marketing ROI and this trend, we recently published 11 Studies Prove the ROI of Digital Marketing. Below is an Infographic of our findings from Piktochart, a  company that offers an all-in-one…
  • 10 experts give top criteria for killer presentations

    Rob Petersen
    15 Nov 2014 | 3:25 pm
          Only 50% of a presentation is remembered after 10 minutes Only 25% by the next day Only 10% within a week (source: Jack Malcolm) Even though you sweat and toil over a presentation, the facts indicate your audience quickly forgets most of it. So what do you do to stand out? Make you audience remember? Achieve the goal of the presentation? 10 experts give their top criteria for killer presentations. FRAME YOUR STORY: There’s no way you can give a good talk unless you have something worth talking about. Conceptualizing and framing what you want to say is the most vital…
  • 7 best examples of brand communities

    Rob Petersen
    11 Nov 2014 | 2:57 pm
        A Brand Community is “a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand.” This is according to Albert Muniz Jr. and Thomas C. O’Guinn who coined the term in 2001 with their study on Brand Community for the Journal of Consumer Research. Muniz and O’Guinn said Brand Communities exhibit three traditional markers of community: Shared consciousness Rituals and traditions A sense of moral responsibility Although it would be easy to see how a lot of brands would jump on this bandwagon, the…
  • 30 things obstacles teach us

    Rob Petersen
    1 Nov 2014 | 6:48 pm
        Obstacles are things that blocks our way or hinder progress. That “thing” can be a barrier, complication, hindrance, problem, disadvantage, difficulty, feeling of being overwhelmed, catastrophe, obstruction, drawback or stumbling block. Obstacles are also great educators. Obstacles, by their very nature, challenge us to grow, change and adapt. How? Here are 30 things obstacles teach us. They open us up to change. They make us examine our priorities. They point us to options. They engage creativity. They slow us down to help us choose the right path. They create new…
  • Social media “show me the money.” 30 facts on revenue

    Rob Petersen
    27 Oct 2014 | 4:54 am
        83% of marketers indicate that social media is important for their business (Source: Social Media Examiner) 59% are using social media for 6 hours or more each week (Source: Social Media Examiner) 53% of social media marketers don’t measure their success (Source: Awareness Inc) These facts indicate most companies believe social media matters for business growth. They dedicate time, regularly, but don’t know if they are getting anything back. Does this sound like your company? Do you ask: Social Media “show me the money”? If you do, here are 30 facts on…
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    Windmill Networking is Now Maximize Social Business

  • How to Create a Winning Google Plus Profile

    Peg Fitzpatrick
    26 Nov 2014 | 5:45 am
    Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike. Combine this […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy…
  • The Authentic Crisis on Social Media

    Wade Harman
    26 Nov 2014 | 3:45 am
    You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. We hear this all day every day, and it’s a sound that continually rings in our ears. But why aren’t we being who we really are? This post is activated by a conversation […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
  • Drive Social Media Traffic to Your Crowdfunding Campaign

    Lilach Bullock
    25 Nov 2014 | 5:45 am
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. In a…
  • 11 Ways to Get More Traffic to Your Business Blog Using Pinterest

    Julia Campbell
    25 Nov 2014 | 3:45 am
    If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow. People are using Pinterest as a place to find helpful articles […] Author information Julia Campbell This monthly Pinterest column is contributed by Julia Campbell. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. A social media specialist,…
  • How to Recycle Your Old Content for Clever Social and Email Marketing

    Neal Schaffer
    24 Nov 2014 | 11:12 am
    This is a sponsored post written by me on behalf of SendinBlue. All opinions are 100% mine. One of the main challenges for business owners who want to create and retain a good presence on social media is finding the time and, more importantly, the resources to constantly release a new piece of content every […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently…
 
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    Social Media Simplify

  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School of…
  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
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    Heidi Cohen

  • 13 Holiday Small Business Specials

    Heidi Cohen
    28 Nov 2014 | 3:00 am
    Small Business Tips You Can Use 365 Days A Year Before the Thanksgiving turkey is even cold, we’re off to shop for the holidays. Amazon, Walmart and other big stores have their marketing, promotions and inventories set. But what gives them clout is a double-edged sword; they have to pray their plans work. But if you’re a small business owner, you have the flexibility to adapt and attract sales that go beyond a one-time great price offer. Here’s research showing where affluent people plan to shop this holiday season.  HINT: They’re avoiding stores. Therefore your small…
  • How Your Business Can Thank The People Who Matter Most

    Heidi Cohen
    26 Nov 2014 | 3:00 am
    Don’t Be A Turkey: 20 Ways Marketers Can Say Thank You Thanksgiving is more than a big turkey-focused meal with all of the trimmings and non-stop holiday sales. Nor is it the envy-inducing social media images portraying how great your cooking looks. Rather, Thanksgiving is a time to look inward to truly appreciate those people in our lives that give us love, support and camaraderie. Oftentimes we don’t let them know how much we care about them. Thank you are the 2 words that you can never say often enough. Not in the empty I-don’t-care way but rather with love and heartfelt…
  • 2015 B2B Buyers: A Content Marketing Crash Course

    Heidi Cohen
    24 Nov 2014 | 3:00 am
    15 B2B Content Marketing Tips For End User Buyers Newsflash: B2B buyers are living, breathing human beings, not machines. While this may sound obvious, the reality is that many B2B marketers overlook this key fact when marketing to business buyers. Often, they’ve skipped crafting a marketing persona and related analyses. Translation: B2B marketers must sell to real people. When making business purchases, their buyers employ the same online shopping techniques they’ve learned, used and expect as consumers. As a result, expectations for today’s B2B content marketing is…
  • 14 Twitter Holiday Tips To Beat Your Competition

    Heidi Cohen
    21 Nov 2014 | 3:00 am
    Use Twitter To Supercharge Your Holiday Sales Is Twitter integrated into your 2014 holiday marketing plans? If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner. Because over 50% of UK users turn to Twitter to discuss what they’re doing RIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)  Twitter has 284 million monthly active users and 500 million tweets sent daily as of November 2014. It accounts for about 9% of all social media shares based…
  • 200 Million Reasons Your Business Needs Instagram

    Heidi Cohen
    19 Nov 2014 | 3:00 am
    15 Instagram Social Media Tactics To Extend Your Reach Instagram, the mobile visual social media content platform continues to grow. With 200 million monthly active users posting 60 million photos daily, Instagram attracts 1.6 billion likes per day. 86% of top 100 Interbrands have Instagram accounts, up 15 percentage points from 2013. Simply Measured analyzed 6,075 posts by 80 brands that attracted 1,314,427 comments and 113,030,987 likes. 73% of brands post at least one photo or video per week. This is the bar for minimum Instagram brand activity. (Here are  some more Instagram brand tips…
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    The Future Buzz

  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
  • Useful Link: Measurement Guide From Google

    Adam Singer
    7 Nov 2014 | 11:16 am
    We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion. So I’m always happy when new resources are released to help marketers continue their journey to achieve better measurement.This week, my colleagues at Google released a new guide to help you become a better marketer. It’s titled: Measure What Matters Most: A Marketer’s Guide.In this brief guide, you’ll learn about the four crucial tenets of measurement-focused…
  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
  • Complaining About Cell Phone Usage Makes You Sound Ridiculous

    Adam Singer
    24 Oct 2014 | 12:14 pm
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale. Communication among smart, active people has never been better.But don’t tell that to some people nostalgic for a past that never actually existed, who seem to ignore all the barriers technology has broken down in communications and connection. What am I talking about? The anti-technology or altogether unhappy…
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data

    Adam Singer
    22 Oct 2014 | 9:24 am
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.I’ll quote just a quick bit from the article that gets at the heart of his argument. And by argument – isn’t actually an argument, it’s some random guy’s opinion (emphasis mine):Men’s facial hair can take three basic forms. You can be clean shaven. That’s fine. You can have stubble, meaning you haven’t shaven for a little while and a…
 
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    My Community Manager

  • #CMGRHangout presents: Community Retention (Preview)

    Sherrie Rohde
    27 Nov 2014 | 7:06 pm
    While Black Friday is all about the best deals, loyalty and retention are in it for the long haul. As Alex Hillman points out in his still-timely post from 2012, How do you know if your community is leaking?:It’s easy to focus on increasing the headcount, meanwhile forgetting about the critical factor that can put a strangle-hold on all of your growth projections: retention.In commerce, it is financially irresponsible not to as the cost for customer acquisition is so high in comparison. In fact, according to Bain & Company and Harvard Business Review, boosting customer retention by 5%…
  • Community Manager Appreciation Day (#CMAD) is January 26, 2015!

    Sherrie Rohde
    23 Nov 2014 | 9:31 am
    If you haven’t already heard the news, the 6th Annual Community Manager Appreciation Day (#CMAD) is January 26, 2015 and we are really excited about partnering with some fantastic companies including, but not limited to: Community Manager Appreciation Day 2013 consisted of 12 hours of live hangouts with 86 speakers from 7 different countries. In 2014, we were able to expand CMAD to 24 hours with 147 speakers representing 17 countries!In keeping our focus on collaboration, we’ll continue to update the CMAD site with any information related to the day: cmad.co. Check it out and let…
  • #CMGRHangout presents: Crafting Community Expectations (Storify)

    Sarah Mordis
    21 Nov 2014 | 1:24 pm
    Setting expectations in your community is a crucial part of fostering a healthy environment; however, it also requires a bit of balance. Check out some great tips from our panel on how to execute this![View the story “#CMGRHangout presents: Crafting Community Expectations” on Storify]The post #CMGRHangout presents: Crafting Community Expectations (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Crafting Community Expectations (Preview)

    Sherrie Rohde
    20 Nov 2014 | 1:20 pm
    Setting expectations in your community is a crucial part of fostering a healthy environment; however, it also requires a bit of balance. Perhaps you’re working with an open source community and balance things like code reviews and contributions or maybe you’re concerned with what your C Suite is expecting. How do you take the expectations of your organization and match them with your community’s needs without exhausting yourself in the process? How do you decide things like acceptable response times?Join us for this week’s #CMGRHangout panel on Friday, November 21st…
  • Everything In Moderation

    Emma Cunningham
    19 Nov 2014 | 9:10 am
    I see it all too often among non-socialites: bosses and brands that don’t understand the difference between a community manager and a moderator. Let’s start there. What is the difference?A community manager defines the role of community. They set up the guidelines, terms of service, and reach out to influencers and customers alike to pull them into the fold. They often work closely with marketing and sales teams to further the companies’ business objectives in the social space, although sometimes those duties end up being taken on by a Social Media Manager instead. They nurture and…
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    Shoutlet Blog

  • 5 Tips for Building Your Brand with Instagram Marketing

    Emily Zei
    25 Nov 2014 | 6:00 am
    According to a recent Forrester report, Instagram delivers brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.  Not only does... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • Social Teams Gear Up for a New Game This Black Friday and Cyber Monday

    Kara Martens
    21 Nov 2014 | 7:46 am
    It happens like clockwork every year. When the last Thanksgiving dishes are cleared away, shoppers arm themselves with their credit cards and shopping lists. They’re ready for Black Friday and Cyber... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • Brands Weigh In on How Social Data is Fueling Optimization

    Melissa Johnson
    19 Nov 2014 | 10:40 am
    As marketers reflect on 2014 and prepare for 2015, one of the topics that many are focused on is data – how to capture, analyze, and apply it to their efforts. In social, data is being applied to... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • How Case IH’s Instagram Strategy Engaged Current and Future Customers

    Guest
    14 Nov 2014 | 6:00 am
    This is a guest post from Samantha Arnold, senior project manager at marketing agency Designory. As one of the leading farming equipment manufacturers in the world, Case IH North America connects... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • Introducing Shoutlet Customer Care

    Emily Zei
    13 Nov 2014 | 4:00 am
    It can happen at any moment. It doesn’t matter the time, or the day. And it can come from anywhere. Every social media manager has experienced it. You are scrolling through feeds of social content —... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
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    The Technology Cafe

  • VIDEO: Weird Things All Brothers Fight About

    Samir Saleem
    27 Nov 2014 | 10:59 am
    Nut taps = love. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Weird Things All Brothers Fight About appeared first on The Technology Cafe.
  • VIDEO: 25 Problems Only People With Sensitive Ears Understand

    Samir Saleem
    27 Nov 2014 | 10:59 am
    Can you make it through without cringing? Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: 25 Problems Only People With Sensitive Ears Understand appeared first on The Technology Cafe.
  • VIDEO: 9 Things Close Female Friends Just Get

    Samir Saleem
    26 Nov 2014 | 8:59 pm
    Things you’ll both get. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: 9 Things Close Female Friends Just Get appeared first on The Technology Cafe.
  • VIDEO: The Pogue Review: HP Sprout

    Samir Saleem
    26 Nov 2014 | 1:59 pm
    What can you do with a computer that has a projector, touch surface and a 3D scanner? David Pogue reviews HP’s newest interactive computer, the Sprout. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Pogue Review: HP Sprout appeared first on The Technology Cafe.
  • VIDEO: Which tech gifts to buy and which to skip

    Samir Saleem
    21 Nov 2014 | 2:58 pm
    With the holiday season fast approaching, The Washington Post presents the top tech gifts this year, and whether you should get it or skip it. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Which tech gifts to buy and which to skip appeared first on The Technology Cafe.
 
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    App Development Company » Blog

  • Untapped Potential in Mobile Apps – The “Intelligent” Airport

    Umar Khan
    24 Nov 2014 | 12:40 pm
    On the go travelers are among the most stressed out people in busy airports. They want nothing more than to stay connected at all times, and have travel information at their fingertips in a jiffy. Thanks to the revolution brought about by Smartphones, passengers are better connected than ever. This presents a unique opportunity to airports everywhere to offer unique tech-based amenities to enhance the overall travel experience for today’s connected travelers. Intelligent Traveling A fully smart airport has the potential to be a complete game changer, and as far as mobile apps go, this is an…
  • Social Cubix’s Top 7 App Picks – November Issue #1

    Umar Khan
    19 Nov 2014 | 4:45 am
    It’s your lunch break and you’re checking up on some general info on your favorite smartphone app. I wish I could sometimes put my finger on it, but what is it about apps that make you not want to put the phone down? Yeap, we’ve all been there. Mobile apps do have that effect on us. Part of a new blog series, November brings you two more fresh issues of our top must-have mobile apps this month. Here we go again! EasilyDo – Smart Assistant, iOS, Android Our culturally-inherited obsession with shaving off a few seconds here or there to boost productivity dates back to at least…
  • Mobile Apps and Car Manufacturers: An Ideal Marriage

    Umar Khan
    12 Nov 2014 | 7:05 am
    “Rise of the planet of the apps” seems like a more apt headline. Mobile apps seem to follow us around every corner these days, no matter what we’re doing. At the drop of a hat, we tend to use them: they keep us informed, entertained and go to great lengths to make our everyday tasks simpler and even fun. In the world of retail auto manufacturing and sale, great opportunities lie in wait for businesses to harness the potential and power mobile apps place at our fingertips. Mobile apps are crafting many industries into dominating giants in their own unique way; there’s no reason why…
  • Social Cubix’s Top 7 App Picks – October Issue #2

    Umar Khan
    30 Oct 2014 | 3:40 pm
    If we only had a nickel for every killer app that rolls out each month, we’d be sitting on top of a gold mine.. well, almost! Just a few days back we unveiled the very first issue of our select app picks for October. Here is issue #2 of another top 7 mobile apps that make living simply fun. Flight Tonight: Last Minute Trips to anywhere – iOS Do you get a kick out of doing spontaneous last-minute type of stuff, for reasons known only to yourself? Maybe you just recalled your anniversary, and the wife won’t let you off the hook so easily; you need to get a super-awesome gift, pronto.
  • Age of Mobile Payments – Is Apple Pay Totally Worth it?

    Umar Khan
    28 Oct 2014 | 11:27 am
    How does the idea of purchasing Apple products through your iPhone and thumbprint sound? Over the years, Apple’s technological marvel has combined several independent devices including cameras, GPS systems and music players, all in one refined in-your-pocket package. Apple is yet again at the forefront of innovation with a new payment service that lets you buy products at over 220,000 shops or within apps, using your hi-tech hand-held gizmo. The real question every buyer must be weary of is whether it poses any security risks at all, given the recently “leaked” celebrity photos debacle,…
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    Social Web Thing

  • What’s Next for Content Marketing?

    Ben Cotton
    21 Nov 2014 | 3:58 pm
    I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot down examples of organisations, brands and media which are transforming the world of content and redefining what content might mean in the future. I refer back to this list when I’m in need of inspiration — especially when considering new ways of developing content that can help tell the Indeed story in a more interesting and compelling way. Although, the media industry has…
  • 2015 PR Graduate Schemes

    Ben Cotton
    14 Nov 2014 | 3:25 pm
    Here is the eagerly anticipated list of PR graduate schemes which begin in 2015. Despite most university semesters commencing in September or October, the reality is that the deadline for many schemes is already fast-approaching (the majority close throughout January 2015). Crucially, this means two things for students. A) Now is the time to start on your application. I don’t just mean the application form itself, but start learning about burning industry issues, researching the agency and its clients, as well as critically evaluating successful case studies and preparing for what…
  • Reflecting on One Year at Indeed

    Ben Cotton
    11 Nov 2014 | 12:00 pm
    Today, marks one year for me at Indeed. Frequent readers of SWT will know throughout the year that I like to pause, think and reflect, and anniversaries offer the ideal opportunity to do just that. So, what has happened over the past year? If truth be told, it feels like only yesterday that I was making my way to Indeed’s Silicon Docks HQ to start my new role, but I’m pleased to report that during the past 12 months there’s been some incredible achievements. Among the many highlights, I’ve witnessed first-hand the considerable growth of the Indeed team, I’ve also had the…
  • Got a Business Idea? Here’s 25 Questions You Must Answer

    Ben Cotton
    7 Nov 2014 | 3:39 pm
    Earlier this year I signed up for ‘Entrepreneurship 101: Who is your customer?’ – a massive open online course (MOOC) run by edX. The fantastic course lasted six weeks and my lecturers were the esteemed Bill Aulet and talented Erdin Beshimov from MIT Sloan School of Management. It taught me a lot about entrepreneurship and I’ve jotted some of the questions posed that you may like to take a look at if you’ve got an entrepreneurial itch. I’m adamant that entrepreneurship (and coding) should be taught in all schools. The way I see it, the vast majority of people work for businesses…
  • Web Summit 2014 [DAY 3]

    Ben Cotton
    6 Nov 2014 | 8:11 am
    Over the last couple of weeks I’ve been away getting married in Boston and honeymooning in Tulum, so Deirdre Savage from digital marketing agency, Big Bang filled in for me at this year’s Web Summit and wrote the following summary. Over the last two days one thing was firmly established: Google do the best coffee at the Web Summit. Conveniently located right next to the pitching stage we didn’t even have to miss out on any of the action during our half hour wait. First up was a company I had come across a few months ago while wandering around the rabbit-hole of the internet.
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    Pro Blog Service

  • 5 Social Media Trends All Writers Should Follow in 2015

    Erik Deckers
    11 Nov 2014 | 8:11 am
    5 Social Media Trends All Writers Should Follow in 2015 This is a special guest post written by Hilary Smith, a recent graduate of Medill School of Journalism. Always one to help young writers, I’m pleased to offer this on her behalf. As we approach the holiday season, we also come to the end of another amazing year of technology and the continued growth of social media. The year 2014 brought us the iPhone 6, but more importantly gave us new technological advances in brain mapping, better mobile collaboration and more agile robots. Writers need social media. It may be a distraction, but…
  • Screw the Long-Term Strategy! Smart Content Marketing is Agile

    Erik Deckers
    23 Oct 2014 | 10:00 am
    Screw the Long-Term Strategy! Smart Content Marketing is Agile There’s an old story about an architect who was hired to design an entire campus of buildings surrounding a large empty quad. When the buildings were done, the administrators asked the architect to lay out a series of sidewalks between buildings. He decided to wait instead. As he waited, people walked between the buildings, finding their own way, eventually wearing the most efficient paths into the grass. Then the architect had the sidewalks installed on the paths the people had made, saying they were more efficient and…
  • Five Steps for Surviving Google Authorship’s Death

    Erik Deckers
    14 Oct 2014 | 5:00 am
    Five Steps for Surviving Google Authorship’s Death I was pretty pissed when Google canceled their much-loved Authorship. For one thing, they did it less than a week before an advanced content marketing seminar I was leading, which killed about 25% of the entire presentation, which sent me scrambling for another solid 15 minutes. I mean, I had a great graphic with Chuck Norris, bacon, and a cartoon of a bear riding a shark, and They. Killed. It. Second, this was the one thing that was going to make honest writers out of all the meh-diocre hacks and spammers. Rather than allowing…
  • Five Lazy Words To Cut From Your Marketing Copy

    Erik Deckers
    30 Sep 2014 | 5:00 am
    Five Lazy Words To Cut From Your Marketing Copy Many marketers suck their readers into the bog of humdrum with over-used words and industry jargon, hoping no one will notice they’re just coasting on properly spelled words and grammatical sentences. It’s a sign of writing laziness to trot out the same old phrases and buzzwords, using them just one more time, in the hopes of getting out of yet another copywriting jam. These words aren’t even buzzwords anymore. They’ve had the buzz driven right out of them. They’re words that every good copywriter must stop using if…
  • Louisville Digital Association’s 6th Annual Digital Media Summit Schedule

    Erik Deckers
    26 Sep 2014 | 11:41 am
    Louisville Digital Association’s 6th Annual Digital Media Summit Schedule I’m very proud to be one of the speakers at the 6th annual Digital Media Summit in Louisville on October 16. it’s a single day event held in Frazier Hall at Bellarmine University, and it’s sponsored by the fine fols at Brown-Forman and Bellarmine University’s School of Communication. You can get tickets here. With the tagline, Improve your business and marketing through technology, several of us will be talking about how to do social media marketing better, including my two co-authors,…
 
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    Clixto7

  • Google slashes price of LG G Watch to $99 for Black Friday

    Robot
    28 Nov 2014 | 2:23 am
    Looking to buy a smartwatch? Google has two Black Friday/Cyber Monday offers which sweeten the deal considerably, especially if you don’t mind getting a slightly older device The first one is very straightforward: Google slashed $ 130 of the price of LG G Watch, bringing it to $ 99. Though that device, originally unveiled in March, is showing signs of aging (LG launched a new smartwatch, the LG G Watch R, in September), it’s still a nice entry into the fast-growing smartwatch world See also: LG G Watch R: Sharp looks, dull performance Those looking to buy a different smartwatch, a…
  • Full of Turkey? Time for a live-streamed ‘MST3K’ marathon

    Robot
    27 Nov 2014 | 2:35 pm
    Cord cutters, rejoice! The Mystery Science Theater 3000 Thanksgiving Day marathon does not require a cable-television subscription. The marathon, which started Thursday at 12 p.m. ET, includes live streaming of six episodes of the TV show. The cult hit B-movie comedy series ran on various networks from 1988 to 1999. See also: Stars of Mystery Science Theater 3000 Reunite for New Series So if you’re done stuffing your face, and Thanksgiving football is not your thing, take a seat and enjoy some hearty laughs. Pranksters give away cash to honest strangers for Thanksgiving Daredevil climbs…
  • British embassy vehicle hit in suicide attack in Kabul

    Robot
    27 Nov 2014 | 2:46 am
    UPDATED: 05:11 a.m. ET A suicide bomber attacked a British embassy vehicle in the Afghan capital Kabul on Thursday, killing at least five people, including a foreigner and wounding more than 30 others, officials said. See also: Afghanistan Gets New President After Power-Sharing Deal, But Vote Total Kept Hidden An embassy spokesman confirmed the attack and said some people in the vehicle were wounded, without providing further details. The nationality of the foreigner could not be immediately confirmed but is believed to be British. Kabir Amiri, the administrative head of Kabul hospitals, said…
  • British embassy vehicle hit in suicide attack in Kabul

    Robot
    27 Nov 2014 | 2:46 am
    UPDATED: 05:11 a.m. ET A suicide bomber attacked a British embassy vehicle in the Afghan capital Kabul on Thursday, killing at least five people, including a foreigner and wounding more than 30 others, officials said. See also: Afghanistan Gets New President After Power-Sharing Deal, But Vote Total Kept Hidden An embassy spokesman confirmed the attack and said some people in the vehicle were wounded, without providing further details. The nationality of the foreigner could not be immediately confirmed but is believed to be British. Kabir Amiri, the administrative head of Kabul hospitals, said…
  • Lucasfilm confirms ‘Star Wars’ trailer will be online as well

    Robot
    26 Nov 2014 | 2:57 pm
    If you’re the kind of committed Star Wars fan who was planning an hours-long roundtrip to the nearest of 30 North American theaters showing an 88-second teaser trailer for “Star Wars: The Force Awakens” this weekend, you can stand down now Lucasfilm confirmed Wednesday afternoon that the trailer would also appear on iTunes on Black Friday, by dropping a tweet to that effect: The Force is with you on #BlackFriday when #TheForceAwakens teaser hits @iTunesTrailers. — Star Wars (@starwars) November 26, 2014 To which some of those hardcore fans responded with ecstatic…