Social Media

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  • 5 Ways to Use Social Media to Promote Your Next Event

    Social Media World
    Molly Waldron
    31 Aug 2015 | 10:29 am
    Create a hashtag Creating a dedicated hashtag for your event will make it easier to track, engage with, and measure the conversation around your event – before, during, and after it takes place. It will also encourage attendees to engage with you and with one another, enabling valuable real-time interaction and feedback. It can take time to familiarize an audience with your hashtag, so it’s important to create one early on and make sure it’s visible everywhere – use it on your website, Twitter, Instagram, and any other networks to drive usage. You can also print out signs and…
  • The 3 Cs of Social Selling Success

    Social Media Today RSS
    Kevin Thomas Tully
    2 Sep 2015 | 11:05 pm
    As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
  • 7 habits of highly effective ‘Social Leaders’

    Martin Shervington
    Martin Shervington
    28 Aug 2015 | 3:27 am
    Back in the late 90’s I studied leadership during my postgrad at Birkbeck College, Uni of London. The models we learned were ‘classic’ approaches to leadership, with a stress on the importance of differentiating it from management. These approaches are well suited to an organizational structure but the longer I am around the people in... Continue Reading >> The post 7 habits of highly effective ‘Social Leaders’ appeared first on Martin Shervington.
  • How to Optimize Your Social Profiles for Search

    Social Media Examiner
    Kristi Hines
    2 Sep 2015 | 3:00 am
    Have you thought about optimizing your social accounts for search? Do you know where to use keywords in your social profiles? In social media, there are two search engines you have to optimize for: the search function within each social network and Google search. In this article you’ll discover where to use keywords in your […] This post How to Optimize Your Social Profiles for Search first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Social Media News Recap: What You Need to Know for 2016

    Social Media Explorer
    Sherman Standberry
    31 Aug 2015 | 7:13 am
    This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be. With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. Instagram Advertising has [finally] Arrived It is official. Instagram advertising has arrived and they are just getting started. Over the past year, Instagram partnered with the top…
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    Social Media Examiner

  • Instagram Ad Rollout Will Make It the Top Media Buy: New Research

    Suzanne Delzio
    3 Sep 2015 | 3:00 am
    Are you using Instagram for your business? Have you thought about advertising on the platform? Instagram just began offering paid advertising opportunities through select developer partners. In the coming months the platform is expected to create a Facebook-like self-serve option for any budget. In this article you’ll discover findings from studies about Instagram’s current reach, […] This post Instagram Ad Rollout Will Make It the Top Media Buy: New Research first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Optimize Your Social Profiles for Search

    Kristi Hines
    2 Sep 2015 | 3:00 am
    Have you thought about optimizing your social accounts for search? Do you know where to use keywords in your social profiles? In social media, there are two search engines you have to optimize for: the search function within each social network and Google search. In this article you’ll discover where to use keywords in your […] This post How to Optimize Your Social Profiles for Search first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Get Started on Blab: Group Video Broadcasting for Marketers

    Joel Comm
    31 Aug 2015 | 3:00 pm
    Are you a fan of live-streaming video for business? Have you tried Blab? Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community. In this article I’ll explore Blab and share ways you can use it for business. About Blab, which is currently available on desktop […] This post How to Get Started on Blab: Group Video Broadcasting for Marketers first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Twitter Quality Score for Ads: What Marketers Need to Know

    Larry Kim
    31 Aug 2015 | 2:55 pm
    Are you using Twitter ads? Do you want a better return on your investment? Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them. In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize […] This post Twitter Quality Score for Ads: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 9 Social Media Marketing Tool Tips From the Pros

    Cindy King
    31 Aug 2015 | 3:00 am
    Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts. Here’s what top social media experts are using to get results with social media marketing […] This post 9 Social Media Marketing Tool Tips From the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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  • Amazon Acquires Elemental Technologies For A Reported $500 Million In Cash

    Connie Loizos
    3 Sep 2015 | 1:23 pm
     Amazon announced this afternoon that it’s acquiring Elemental Technologies, a backend mobile video service. It’s paying around $500 million in cash for the company, according to a new report from The Information. (Subscription required.) Amazon didn’t immediately return a phone call or email request for comment about that figure. The deal was orchestrated by… Read More
  • What Do The App Store, PlayStation 2 And The Roman Empire Have In Common?

    Jerry Bowerman
    3 Sep 2015 | 1:00 pm
     If you casually follow tech industry headlines, you might be convinced that the app store model is the bright future of software distribution. So when I say, “I have clear evidence that the app store model is dying,” you may look at me as skeptically as you’d view any wild-eyed street-corner prophet. Read More
  • Google’s Latest Chrome Update Emphasizes Speed And Lower Memory Usage

    Frederic Lardinois
    3 Sep 2015 | 1:00 pm
     Chrome started out as one of the least memory hungry browsers on the market, but over time, it developed a bit more of an appetite for RAM. Now, however, Google is starting to get back to basics and the latest Chrome release (version 45) focuses on making the browser faster and more efficient. As the company announced in a blog post today, Chrome 45 includes a number of updates that focus… Read More
  • INNOVATE2016: The Next Generation Of Politicians Must Understand Innovation

    Andrew Keen
    3 Sep 2015 | 12:30 pm
     The future lies with Californian politicians. Kamala Harris, Gavin Newsom and Ed Lee are examples of politicians who are no longer stuck in the mindset of the past, perhaps because they are all very familiar with models of Silicon Valley innovation and entrepreneurship. Read More
  • Apple Continuing To Strengthen Its Smartphone Market Share In The U.S.

    Lucas Matney
    3 Sep 2015 | 11:41 am
     More and more Americans are buying into the Apple smartphone ecosystem, largely at the expense of Samsung. A new report from the digital media analytics company comScore suggests that Apple’s iPhone is continuing to further its lead in the U.S. smartphone market, now accounting for 44.2 percen Read More
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  • Why Samsung Just Announced New SmartThings Devices And Deeper Integrations

    David Nield
    3 Sep 2015 | 12:29 pm
    Some of the biggest names in the global technology industry have been busy showing off their latest wares at the IFA show in Berlin this week. Among them was Samsung, and central to its moment in the spotlight was an upgraded SmartThings Hub and range of accompanying sensors. It's the first major product launch from SmartThings since it was acquired by Samsung last August.The kit is more streamlined and powerful, and the accompanying app is more intelligent; there are also some new developer tools to help reinforce Samsung's commitment to an open and connected smart home standard. The company…
  • Your Connected Product Could Be Your Best Customer Engagement Tool

    Brian Solis
    3 Sep 2015 | 7:00 am
    Brian Solis is a digital analyst, anthropologist, futurist and author of X, What’s the Future of Business (WTF), Engage! and The End of Business As Usual.In a time when connectedness is part of everyday life and people have become online media platforms, customer experiences either work for a company or against it. Those experiences, now widely spread and shared so easily, have become the new brand. Brands are, as Amazon’s Jeff Bezos once put it, "what people say about you when you’re not in the room.” See also: The Biggest Digital Marketing Mistakes Entrepreneurs MakeThink about…
  • Tech Makers: Stop Treating Tablets Like Smartphones

    Liraz Margalit, PhD
    2 Sep 2015 | 3:00 pm
    Guest author Liraz Margalit, PhD, is a web psychologist at ClickTale, a company that provides website optimization software and consulting.Smartphones and tablets both get us online, store our photos and keep track of our calendars. But they are not the same. In fact, user behavior varies quite a bit between the two.While they're both portable and sleek, and used to get online access when users are away from desktop computers, people have different mindsets around them. See also: The Biggest Digital Marketing Mistakes Entrepreneurs MakeIn the course of my job as a web psychologist, I’m…
  • Today's Developer: Multilingual, Excited For The Future ... And Worried About Keeping Up

    David Nield
    2 Sep 2015 | 12:33 pm
    A new study, the Developer Insights Report, reveals some fascinating characteristics about today's developers: Apparently, they tend to be fluent in a variety of languages, excited about the rush of innovation sweeping the tech scene and, at the same time, overwhelmed by it all. The inaugural report, produced by the Application Developers Alliance and IDC, surveyed more than 850 developers about topics including the use of coding languages, types of projects tackled, attitudes about work and ambitions for the future. See also: JavaScript Dominates GitHub, Language Study…
  • It's Time For Deep Linking To Move Past The Plumbing

    Matt Thomson
    2 Sep 2015 | 7:00 am
    Guest author Matt Thomson is the chief product officer at Bitly.We've heard a lot about deep links so far this year. from Google at I/O and Apple at WWDC. My employer, Bitly, threw its hat in the ring, too. But I feel like the industry is stuck talking about how to implement deep links—and not why.With 70 percent of mobile commerce taking place inside apps, marketers need to take control of app re-engagement—with deep links. Similarly, deep links make it easier to move users from app to app. A classic example: Google Maps not only provides driving times but also offers…
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  • Australian mother plans to set up anti-vaccination day care centre

    Jenni Ryall
    3 Sep 2015 | 1:33 pm
    An Australian mother has announced she is starting her own childcare centre for parents who refuse to have their children vaccinated Juanita "Wanda" Halden, who lives in Tabulam, in the northern region of New South Wales, wrote on Facebook she planned on creating the Anti Vaxx Childcare Project to "highlight human rights violations." According to the Daily Mail Australia, the mother-of-two is referring to Australia's "No jab, no play, no pay" policy. See also: Famed cartoonist calls politicians fascist for enforcing vaccinations The mother of two is a firm believer in homeopathyImage:…
  • T-Pain sang the National Anthem sans autotune at a Dodgers game

    Tricia Gilbride
    3 Sep 2015 | 1:27 pm
    T-Pain proved that he doesn't need his signature autotune to sing the National Anthem, because this is the home of the brave On August 31, T-Pain opened up the Los Angeles Dodgers vs. San Francisco Giants game in LA with his unmodified vocals, and though the game was close, the home team was victorious, all thanks to T-Pain It is worth noting that although announcer Vin Scully referred to featuring Juicy J as "Make That Work" it is actually called "Make That Shit Work." And that's exactly what T-Pain inspired the Dodgers to do when he walked onto the field. You'll never feel more awkward than…
  • Two new 'Empire' songs will tide you over until Cookie returns to TV

    Yohana Desta
    3 Sep 2015 | 1:23 pm
    Two new Empire songs have landed, just in time for you to memorize them before the show's Sept. 23 return "No Doubt About It" featuring Pitbull and "Ain't About the MOney" recently dropped on the show's official Vevo page "Money" is the more modern track of the two, a boastful hip hop beat bolstered bythe smooth vocals of Jussie Smollett (who plays Jamal Lyon) and a guest rap verse from Yazz (who plays his brother Hakeem). The track was also featured in the show's Season 2 trailer, perhaps indicating Jamal's rise to music stardom and power in the coming episodes. See also: What to expect from…
  • Community heartbroken after school 'fires' beloved crossing guard dog

    Lindsey Robertson
    3 Sep 2015 | 1:22 pm
    Brad Curtis, a crossing guard for the Jersey Shore School District, used to have a secret weapon when it came to crossing guard excellence: his 5-year-old Maltipoo, Patches. Patches would come to work with Curtis on Allegheny Street, decked out in his own neon yellow safety vest and tiny stop sign. Patches would then sit patiently beside Curtis and follow him whenever he crossed the street to slow traffic. Patches was a lovable sight for parents and children in the school district, and became something of a local legend. See also: Efforts to catch runaway wiener dog on baseball field are…
  • Hipster Barbie's Instagram will make you jealous of her life

    Neha Prakash
    3 Sep 2015 | 1:00 pm
    Barbie has always led a #blessed life (that pink jeep, damn), but it's 2015. It's time for her to live her most authentic life. Enter Socality Barbie See also: 'Man Buns Of Disneyland' turns Instagram into the happiest place on Earth She artfully sleeps in hammocks, photographs lattes, sports Warby Parker glasses and embraces the hipster mindset. She also uses VSCO Cam, because what's the point if you don't have amazing filters? (The captions below were as they appeared on Instagram.) Socality Barbie is the brilliant parody Instagram account from a wedding photographer in Portland, Oregon,…
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    Sensei Marketing

  • Low Digital Marketing Acumen Is Hurting Brands

    Sam Fiorella
    26 Aug 2015 | 7:37 pm
    There’s a discrepancy, it seems, between the amount of time marketers spend talking and blogging about digital marketing and their likelihood to actually execute digital marketing efforts. From the volume of articles written, conferences attended, and twitter chats participated in, one would assume that all marketers and the brands they represent are completely digitally savvy and thus taking advantage of all that the medium offers. A variety of reports I’ve encountered recently seem to suggest the opposite; marketers’ low digital marketing acumen is hurting brands or maybe…
  • How Facebook Rips Off Businesses

    Sam Fiorella
    13 Aug 2015 | 11:30 am
    Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that long ago that I told readers that businesses don’t necessarily require a Business Page on Facebook. In truth, I utilize (and benefit from, in varying degrees) all these networks for various client projects I manage. It’s that experience, and the resulting…
  • “The Fat Jew” and Instagram – All That’s Wrong with Influence Marketing

    Sam Fiorella
    8 Aug 2015 | 7:51 am
    Josh Ostrovsky, otherwise known as “The Fat Jew” is quite a big deal these days (pun intended). Ostrovsky has amassed a large social media audience, predominately on Instagram (5.5 million followers) and Twitter (251,000 followers), through which he shares his humorous take on life. Often, these viewpoints are profanity-laced, lewd, and/or off-color comments and images, which have not  stunted his popularity; in fact, it may be the very reason for it. It’s that popularity and following that has attracted the attention of brand marketers desperately seeking a social media magic bullet.
  • Will Instagram’s Advertising Platform Hurt Its Popularity?

    Sam Fiorella
    4 Aug 2015 | 1:49 pm
    Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps, marketers and adverting agents will soon be buying and managing advertising in the same manner they do on Facebook, Instagram’s sister network.  Further, they will be able to do so through a single interface instead of being forced to flip…
  • Time To Convert Your Social Engagement Into a Sales Funnel?

    Sam Fiorella
    7 Jul 2015 | 1:42 pm
    We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact that technology would allow two-way conversations to occur via the web (as opposed to traditional one-way broadcast messages found in print and television advertising).  Where the Internet promised a free and open platform to market yourself or your…
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    Martin Shervington

  • 7 habits of highly effective ‘Social Leaders’

    Martin Shervington
    28 Aug 2015 | 3:27 am
    Back in the late 90’s I studied leadership during my postgrad at Birkbeck College, Uni of London. The models we learned were ‘classic’ approaches to leadership, with a stress on the importance of differentiating it from management. These approaches are well suited to an organizational structure but the longer I am around the people in... Continue Reading >> The post 7 habits of highly effective ‘Social Leaders’ appeared first on Martin Shervington.
  • An extra-ordinary visit to Infusionsoft

    Martin Shervington
    1 May 2015 | 7:38 am
    My visit to Infusionsoft I’ve been wondering how best to tell this part of the story from the past few weeks, and really I want to explain the beauty when an organization’s culture just ‘works’. My post-grad was in Organizational Psychology, so such things are in my bones whenever I visit places – piecing together... Continue Reading >> The post An extra-ordinary visit to Infusionsoft appeared first on Martin Shervington.
  • Let’s connect at SMMW15!

    Martin Shervington
    23 Mar 2015 | 9:20 am
    Inspired by Chris Brogan’s post about networking with him at SMMW this year, I thought I would create one too! 1. First things first…and most imporant! Please come and say hello! I am there to connect with you. Really. I want to meet you. 2. If you would like my opinion about Google+ and its future,... Continue Reading >> The post Let’s connect at SMMW15! appeared first on Martin Shervington.
  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
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    Social Media Today RSS

  • Should School Administrators Be Allowed to Track Students' Social Media Posts for Safety Reasons?

    Carianne King
    3 Sep 2015 | 8:33 am
    Heading into the 2015-2016 school year, Orange County’s school board is to start monitoring the social media posts of all students at its public schools using the tracking software Snaptrends. The software will be programmed to scan posts for keywords that might signal cyberbullying among students, intent of suicide, or violent threats.
  • Tech Giants Join Together for Open-Source Video Format

    Aaron Miles
    3 Sep 2015 | 6:38 am
  • 5 Principles of Psychology You Can Use to Improve Your Infographics

    Bryan Del Monte
    3 Sep 2015 | 6:00 am
    The Principles of Psychology is a monumental text in the history of psychology, written by American psychologist William James and published in 1890. Use these five principles to create better infographics to also create more traffic, more conversions and more influence.
  • Focus on Customer Service: Blab

    Dan Gingiss
    3 Sep 2015 | 5:20 am
    Filling yet another social engagement void that no one knew they needed, Blab is a multi-person live-streaming platform that is once again changing how we communicate with each other. Up to four speakers appear on video simultaneously in Brady Bunch-style boxes, while onlookers can participate via chat. Now anyone can be a broadcaster of content with just a computer or an iPhone (Android coming soon). 
  • The 3 Cs of Social Selling Success

    Kevin Thomas Tully
    2 Sep 2015 | 11:05 pm
    As the Social Selling revolution continues to captivate the sales industry, the most successful and forward-thinking professionals utilize social media to connect and capture more business than ever previously imagined. But, how exactly is this accomplished? Here are three simple steps that describe the transformative process of “Social Selling,” or how to use social media to generate revenue:
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    Social Media Explorer

  • How to Gain 500 Instagram Followers in 7 Days the Honest Way – Pt. 1

    Alex D'Amore
    2 Sep 2015 | 7:19 am
    Instagram’s takeover of social media is indisputable at this point. I dare you to look at any statistics behind the channel’s growth and deny it. As Social Baker reported in 2014, the top 25 IG profiles saw 3.31% engagement per post, where Twitter only saw 0.07%. This makes sense as the average user spends over 20 minutes per day browsing their feed. However, most brands struggle with finding a home on such a visual platform. So naturally, many succumb to quick fixes like purchased followers and likes. But these spam tactics will not work this time around. The Instagram platform is…
  • Social Media News Recap: What You Need to Know for 2016

    Sherman Standberry
    31 Aug 2015 | 7:13 am
    This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be. With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. Instagram Advertising has [finally] Arrived It is official. Instagram advertising has arrived and they are just getting started. Over the past year, Instagram partnered with the top…
  • 5 Crazy Simple Steps for Tracking Your Social ROI

    Alex D'Amore
    27 Aug 2015 | 7:05 am
    Be honest with me, when was the last time you really dived into your Google Analytics account? In 2014, Shareaholic reported that over 31.24% of all traffic to sites was from social media channels. Think about that for a second. One third of every single visit to your site is coming from a social channel, but over 41% of companies claimed to have no idea what impact social had on their bottom line. Uh…what? In this world, the only thing more valuable than money is time. If you’re not tracking your social you’re generously donating your time to the land of lost tweets. This…
  • Who Wins in the Battle of Influencer VS. Advocate Marketing

    Jeff Ernst
    25 Aug 2015 | 7:20 am
    The headlines are scattered with the aftermath and debated value of the social influencer. Kim Kardashian made network news headlines with the story where she and the manufacturer of Diclegis, a morning sickness drug, were warned by the FDA for Kim’s glowing one-sided promotion of the drug with blatant disregard for the minefield that is pharmaceutical advertising. While her millions saw the post (since taken down), the story in the news was how they didn’t follow requirements stating the side effects. The end result – the post is down and the news media has left people with the…
  • Best Practices for the New Age of Social Advertising

    Maggie Malek
    19 Aug 2015 | 7:19 am
    Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low-or-no cost threshold. Fast-forward ten years and it’s no secret…
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    Peg Fitzpatrick

  • How to use LinkedIn SlideShare to Create Eye Candy that Converts

    24 Aug 2015 | 6:00 am
    Are you using LinkedIn SlideShare as a social media marketing option? Are you using LinkedIn SlideShare presentations to market your business? Have you considered Linked In SlideShare as a conversion tool? LinkedIn SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool. In this article you’ll discover four simple ways to use LinkedIn SlideShare to improve your marketing and lead generation. Why LinkedIn…
  • 4 Fantastic Design Ideas For Facebook Pages

    10 Aug 2015 | 6:00 am
    Facebook Page management is one of the toughest social media tasks. Keeping up with all the changes in how to post and what type of posts to share can leave you fried for the basic tasks like creating great visual content. If you’ve found that you’re struggling to create great visual content for your Facebook Page, I hope these five ideas can help jump start your creative process and get your ideas flowing. To power up your Facebook design, use the proper size images for Facebook posts so you get great visibility in the newsfeed and on mobile devices. Currently, images that are…
  • Everything You Need To Know About Canva For Work

    8 Aug 2015 | 1:00 pm
    I’m super excited to share the details of Canva for Work! I’ve been using these amazing features as they’ve been working on them at Canva. As you may remember, I was Head of Social Strategy for Canva for about six months and Guy Kawasaki is the Chief Evangelist and I work with Mr. K so I’m still connected with Canva.  I was sworn to secrecy on these cool new features and I kept my part of the bargain until now! So, here are the great new things that you have coming soon to your laptop or iPad. One of the best new features is the ability to work with a team and add…
  • Check Out Facebook’s New LIVE Video Feature in Mentions

    6 Aug 2015 | 7:00 am
    Facebook has added a brand-new feature to it’s exclusive Mentions iPhone app. Mentions was launched in 2014 to a limited number of people. From Facebook, “Mentions is a better way for actors, musicians and other influencers to stay in touch with their fans and the people and things they care about on Facebook.” Some of the unique features in the Facebook Mentions app: • Go Live – Tell your story as it happens with live video. • Talk with Fans – See what people are saying about you and the topics you’re interested in. • Stay in the Loop – Get posts…
  • 5 Time Management Ideas That Can Better Your Life

    3 Aug 2015 | 6:00 am
    I get asked all the time how I manage everything that I do with social media and blogging and the best answer for that is time management. What people want to hear is that there’s one magic button that you can hit to fast track your to-do list and be successful but there’s not. This month for My Book Club, I read I Know How She Does It: How Successful Women Make the Most of Their Time by Laura Vanderkam and loved learning about her research based on time logs of 1,001 days of women who make at least $100,000 per year. Laura shares her time management tips from this research as…
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    Social Media Era Of Poking

  • Should I Use Periscope for my Small Business?

    1 Sep 2015 | 3:51 pm
    Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Is Periscope a tool that is really necessary or helpful? Let’s take a closer look. What is Periscope anyway? Periscope is a mobile application that is completely free for…
  • 5 Ways to Improve Your Online Shareability

    6 Aug 2015 | 2:55 pm
    Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field. The bottom…
  • 10 Effective Social Media Options Every Business Should Use

    9 Jul 2015 | 7:55 am
    Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools: Facebook Call to Action button. Recently Facebook added this feature to business and organization pages. You can choose from options like “shop now” and “watch a video” that encourages visitors of your page to take an extra step to learn more about…
  • 5 Safe Social Media Tasks for Business Leaders

    5 Jun 2015 | 4:05 pm
    Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media? There are ways that leaders can tap into resources like social media, however, and still come off as professional and in control. Take a look at a few safe ways that leaders can harness the…
  • 5 Reasons You Still Need Infographics

    5 May 2015 | 12:26 pm
    Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in…
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  • Reading Roundup: What’s New in Blogging Lately

    Stacey Roberts
    27 Aug 2015 | 7:01 am
    Coming to you live from the depths of Melbourne winter – while the rest of the country (almost) is springing into spring, we’re still freezing our butts off. Fingers crossed we’ll start to see the sun soon! Here’s what I found interesting lately around the web: How to use a $5 Twitter ad To Redefine Your Digital Strategy //  Jon Loomer The Facebook Advertising guy changes tack with a cheap but effective way of getting audience insights on Twitter that you just can’t get anywhere else – advertising gold. 13 Lessons on Viral Content that got 36,177 Shares in…
  • 10 Ways To Stay Productive as a Work-at-Home Blogger

    Guest Blogger
    26 Aug 2015 | 7:04 am
    This is a guest contribution from Larry Alton. Working from home sounds like a pretty cushy job. You can wear whatever you like, eat as often as you want, text your friends, run errands, and be at home with your family, all while being employed. However, that list of things can often make it difficult to accomplish your work. If you’re struggling to find a productive schedule as a freelance blogger, consider these tips. Find Your Groove Everyone has a groove that spurs productivity. Maybe you need to sit in your office chair with the lights off, blinds shut, and a fuzzy blanket on your lap.
  • How One Couple Drastically Changed Their Life by Blogging

    Guest Blogger
    25 Aug 2015 | 7:00 am
    This is a guest contribution from Gina Horkey. Two years ago, my husband and I were just like any other American couple. We were both working in Corporate America, had a one and a half year old and another on the way. Our work schedules and commutes weren’t bad, we just weren’t doing work that we were passionate about. Someone else was also raising our child. It could have been much worse – our son was maybe in daycare for 30 hours per week. And the provider was great! It just wasn’t what we wanted. Plus, with another on the way, daycare was about to get real expensive! Since I’m…
  • How to Drive Traffic to Your Blog Through Your Archived Material on Facebook

    Guest Blogger
    23 Aug 2015 | 7:25 am
    This is a guest contribution from Jonathan Goodman. I love discovering systems that work in the background so you can focus on your blog. What I’m going to detail is like the concept of compound interest. At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster. It involves Facebook. And while much has been said about Facebook’s diminishing reach, it still stands as the best platform to find and gather a purposeful audience and promote a blog. What I want to share with you isn’t how…
  • The Biggest Lesson I Learned About Building a Profitable Blog in 2015

    Darren Rowse
    20 Aug 2015 | 4:52 pm
    Episode 38 of the ProBlogger podcast is focused on something I’ve learned in the course of the past year that I think has the potential to transform not only your blogging, but many areas of your life. Today’s episode is personal – my personal journey of the last nine months. I talked about it at the ProBlogger event a few weeks ago now in my opening keynote – an unexpected topic perhaps, but one that I think is so useful as the foundation of everything, including building a profitable blog. The question I want to ask you today is the question we get asked all the…
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    Scott Monty

  • The Week in Digital - August 31, 2015

    31 Aug 2015 | 4:00 am
    Over 1 billion served on Monday, the New York Times increasingly relies how T-Mobile changed the wireless industry, giving consumers what they want, the most recent CMO Survey, let M help you out, Tumblr gets more serious about mobile, Uber has hired the two Jeep hackers as security advisors, a network of perpetual rides, New York's answer to Uber, technology and partnerships will boost podcast dominance, how iOS 9 may block more than ads, the FTC announces a Con, how a mid-air monopoly is possible and more, it's The Week in Digital.A roundup of relevant links affecting our…
  • The Week in Digital - August 24, 2015

    24 Aug 2015 | 3:45 am
    The cord-cutting apocalypse is upon us, the New York Times thinks it went too far with Amazon, the most overhyped technologies of 2015 (and we're just a little more than halfway through the year!), the latest mobile and social data from Pew, get your marketing belt on, Google and Uber both have a thing for India, brands get GIFs on Facebook, Uber will go public within two years, Airbnb and Tesla get charged up, content marketing doesn't work, Ashley Madison resorts to DCMA notices to protect its data, the scorched earth approach to strategy and more, it's The Week in Digital.A roundup of…
  • The Week in Digital - August 17, 2015

    17 Aug 2015 | 4:01 am
    Google spells out its changes, Apple may be driving sales, NBCUniversal invests in new media, Target troll targets Target trolls, ad blocking may be killing the Internet, using Twitter to get free pizza, Facebook says "haha," the FDA cracks down on Instagram posts, trends in crowdfunding, podcasts as the new blogs, a practical guide to content and metrics, more automotive security issues, Amazon may not be quite as amazing on the inside and more, it's The Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links…
  • The Uber of Legal and Identity Theft Services

    12 Aug 2015 | 7:45 am
    One of the industry areas we regularly cover in The Week in Digital updates is Privacy / Security / Legal. In fact, the latest issue had so many data breach stories that we pondered renaming the newsletter "The Week in Hacking." As digital marketing and communications increasingly involves the storage and analysis of personal data, marketers and consumers alike need to be educated on how protect our information.We recently had an opportunity to sit down with Jeff Bell, CEO of LegalShield, to explore some of the options available to people who are victims of identity theft and in need of…
  • The Week in Digital - August 10, 2015

    10 Aug 2015 | 3:00 am
    The New York Times surprises with its digital subscriber numbers, a slowing of digital marketing budgets, Google tightens its ad technology, morale is low at Twitter, Facebook gets into livestreaming video- in a limited way - and will snitch on you to your banker, leaked documents from Uber provide a partial look at its finances, a San Franciscan denounces laundromats and exposes a wealth gap, a popular YouTube series develops a print publication, why it's so difficult to find a good analytics hire, a plethora of security breaches, the death of the Internet and more, it's The Week in…
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    Social Fresh

  • 7 Influencer Marketing tips from American Eagle

    Jamie Simoni
    2 Sep 2015 | 3:44 am
    Influencer Marketing has matured. Your brand should no longer be thinking about using influencer marketing. You should start today, no matter how small the first step. From TV commercials featuring Vine stars and celebrities to Instagram posts featuring brand advocates and bloggers, we’re seeing influencers everywhere. Especially representing brands. Developing an influencer program from the ground up can be a daunting task. How do you find influencers? Should they be compensated? How do you measure success? Influencer Marketing is a mix between public relations and advertising. You want to…
  • 3 tips for getting your audience to digitally pay attention

    Jason Keath
    1 Sep 2015 | 3:44 am
    My good friend Faris Yakob is one of the smartest marketing and advertising folks you’ll ever meet. I just finished reading his book, Paid Attention, and I highly recommend it for anyone who runs a business or works in marketing. It’s a great glimpse at the soul of advertising and marketing. A key takeaway from Paid Attention is that gaining the attention of your audience requires a holistic approach. Here are 3 things Paid Attention teaches about how your business can get more organic consumer attention: 1. Create more acts of happiness Small actions that make people…
  • Livestreaming is in, LOL is out

    Jason Yarby
    27 Aug 2015 | 5:06 am
    In this hosts-only episode, Keath and Yarby discus today’s social trends, including Livestreaming apps like Blab, Periscope, Facebook, along with Facebook’s recent changes to Business Pages, how LinkedIn’s connecting coworkers, Twitter’s 10k DMs and more. 4 days left to enter —> Win a VIP trip to our #SocialFresh Conference 2015! — Social Fresh (@socialfresh) August 26, 2015 Social Toolkit 39: Social Trends: Do You Even Livestream, Bro? with Jason Keath and Jason Yarborough. Check out the full podcast…
  • The best way to convert your Youtube viewers

    Jason Keath
    25 Aug 2015 | 3:44 am
    YouTube is becoming more important as brands look to expand the use of video as a quality engagement opportunity. LEGO is a great example of a brand invested in YouTube and is consistently growing a large video subscriber base on the platform. Businesses of any size can build the same type of resource. One technique that can help you right away is taking advantage of a simple YouTube feature that most channels ignore. When a new viewer lands on your Youtube page, you can control the video that starts playing right away. YouTube calls this video placement your channel’s featured…
  • 3 quick tips for turning social data into revenue

    Karianne Stinson
    24 Aug 2015 | 3:44 am
    The term big data is ambiguous and overused. I prefer to talk about audience intelligence. We have more information about our customers, fans, and target audiences today than we could ever hope to understand. It’s easy to get overwhelmed by the sheer volume of data out there and the number of places it’s coming from. However, with a little focus, knowing where to look, and what tools to use, these audience intelligence insights will rock your world. Getting  to know your social media audience better will change your business. It will save you time, increase your revenue, and improve your…
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  • Expressions not impressions: Balancing the positive with the negative

    Sebastian Agudelo
    2 Sep 2015 | 11:19 am
    As brands continue to use digital channels to drive engagement, Brian Solis, Altimeter Group, makes a great point in that engagement is not just about increasing brand impressions but also focusing on the expressions from consumers about the experience they have had when using a brand. This expression is the essence of consumer generated content and is the ‘ultimate moment of truth’ for the value a brand delivers. Both positive and negative consumer-generated content are a natural part of this expression. We don’t live in a perfect world - this transparency is what makes brands…
  • Bazaarvoice Summit 2015: The Content All-Star Award – Philips

    Brent Robinson
    1 Sep 2015 | 11:42 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content All-Star Award goes to Phillips, the legendary Dutch technology company. Phillips is a successful company known its innovative electronics products. But like all companies large and small, it’s facing a dramatically changed consumer marketplace compared to a decade ago. With technology and online advancements, it’s also facing competition from emerging companies across many industries and locations. To help stay ahead of its competition while meeting consumer…
  • Bazaarvoice Summit 2015: The Content Amplifier Award – Screwfix

    Brent Robinson
    27 Aug 2015 | 7:48 am
    Each year Bazaarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Amplifier Award goes to Screwfix, the UK's largest retailer of trade tools, accessories and hardware products. With over 30 years in the home improvement industry and more than 400 stores across the UK, Screwfix has been on a roll.  This includes attracting more than 1.5 million unique visitors to its website each week. But like all companies and industries, Screwfix is facing dramatically increased competition, both online and from other businesses. To keep it’s…
  • #endfakereviews in Australia: ACCC fines firm for fraudulent reviews

    Dalia Seidner
    24 Aug 2015 | 9:11 am
    In an amazing display of consumer advocacy, The Australian Competition and Consumer Commission (ACCC) fined a removalist firm for posting fraudulent online reviews that deceived customers into using their services. The ACCC issued three infringement notices against Citymove, forcing it to pay a penalty of $30,600. The ACCC alleges that Citymove posted two fake testimonials on Google+ and one on Youtube. All three testimonials appear to have been fabricated and given by fake consumers. According to their website, The Australian Competition and Consumer Commission is “an independent…
  • Bazaarvoice Summit 2015: The Content Guru Award – Lenovo

    Brent Robinson
    18 Aug 2015 | 8:02 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Guru Award goes to Lenovo, the Chinese computer technology company: Lenovo’s rise to becoming one of the world’s top computer makers has been thrilling. But like all successful companies in the modern globalized economy, competition is fierce, constant and increasing rapidly. When Lenovo removed the physical trackpad button from its 2014 ThinkPad laptops, the product’s online ratings quickly declined as users expressed frustration over the removed button.
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    Successful Blog

  • Secrets of an Enduring, Successful Business

    3 Sep 2015 | 6:24 am
    It was a crazy idea. What if we quit our regular jobs and went all-in on a business of our own? Could we really do that? Turns out, yes we could. And have been for almost 17 years now. In a world where we’re surrounded by “unicorns” and big exits, upstarts and startups, hardly anyone gives thought to what it takes to build an enduring, successful business. I’ve been in the trenches for a long time now, and here’s what I think the “secret sauce” is: Be willing to do the hard thing Go out of your way for your customers, treat them all the same, and…
  • Should You Be Prone to Hiring Big Data-Skilled Workers?

    2 Sep 2015 | 2:17 pm
    Should you be hiring candidates with big data skills? As big data becomes a big part of many businesses’ operations, there are more candidates out there who have gained big data skills either through their job, or by specializing in big data during their studies. If you’re considering taking on candidates with big data skills, what can those skills do for your business? Big Data and Business Big data has a wide variety of uses for your business. Sometimes the difficulty is deciding what to focus on first. You can use big data to analyze your customers’ behavior. This could…
  • Beach Notes: Someone’s New Day

    29 Aug 2015 | 4:25 am
    Inspiration from Suzie Cheel & Des Walsh ​Who was this person who was the first to cross the beach this day? Each of us has the power to make each​ new day special. How will you make your day special? Suzie Cheel & Des Walsh The post Beach Notes: Someone’s New Day appeared first on Successful Blog.
  • Is Your Company’s Network Management Sound?

    26 Aug 2015 | 3:57 pm
    Technology is changing rapidly. Is your business’s network management staying on pace with those changes or falling behind? The antiquated main IT focus on hardware setup and troubleshooting has morphed to include tasks related to cloud services and more. Since sound network management is directly linked to effective internal communications and business success, here’s how to ensure yours is staged for success now and in the future: Consider Information Security Your top concern regarding the rapidly changing technological landscape must be the security of your company’s…
  • Marketing Money: It Isn’t For You

    Lindsey Tolino
    25 Aug 2015 | 4:00 am
    Your business is not your home. Your home, with all its aesthetics and function, is largely to serve you and those you live with. If you like a piece of art, you buy it and hang it in your house and enjoy it. If you want a newer refrigerator in your kitchen, you buy one to replace your old one. But your business is not your home. It’s primary purpose is not to serve you. Your business exists to serve others. That’s not to say that you can’t spend money in your business on things you like, you can – but that shouldn’t be your priority. Your priority should be to serve customers…
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  • The Rich Employee by James Altucher

    Chris Brogan
    1 Sep 2015 | 9:41 am
    My friend, James Altucher has launched his new book, The RICH Employee. I’m so jazzed about it because this book is part of the Choose Yourself series and so wonderful. We did a Blab Video James and I did a video interview using the new Blab platform. You can watch it all here: Continue ReadingThe post The Rich Employee by James Altucher appeared first on
  • Fast Project Recipe – Launch a Content Marketing Platform

    Chris Brogan
    30 Aug 2015 | 6:24 am
    As you know, I recently launched OwnerFUEL. It’s the media portion of my company, Owner. I wanted to share with you just how simple it was to launch, and what we did to get it up and running. I’ll tell you right up front that a lot of what I recommend hinges on you choosing to build on the Rainmaker platform. But I explain all the reasons why that’s the right choice. Fast Project Recipe – Launch a Content Marketing Platform Project Time: 2 Business DaysContinue ReadingThe post Fast Project Recipe – Launch a Content Marketing Platform appeared first on…
  • In Praise of Square Photos – or Why Instagram Had it Right

    Chris Brogan
    28 Aug 2015 | 1:02 pm
    The tech world is awash with excitement because Instagram (over 300 million users) now supports photos and video uploaded in traditional landscape and portrait mode, instead of just square. Oddly, I think Instagram did the mobile web a favor by pushing for us to upload in the square format. In Praise of Square Photos Photographers and artists are already grumbling at me, I’m sure. But hear me out. Continue ReadingThe post In Praise of Square Photos – or Why Instagram Had it Right appeared first on
  • Thinking about podcasting?

    Chris Brogan
    28 Aug 2015 | 12:30 pm
    You don’t want to miss the Podcasting Workflows I put together over on OwnerFUEL. That is all.Continue ReadingThe post Thinking about podcasting? appeared first on
  • OwnerFUEL is Live

    Chris Brogan
    18 Aug 2015 | 6:54 am
    I’m happy to report that we just launched OwnerFUEL as the media property supporting Owner Media Group. OwnerFUEL is the “parent” of all the various media efforts we have created. Let me explain the plan. OwnerFUEL is Business, Marketing, and Sales Advice for You My site,, is built as a kind of hybrid. It’s me. It’s also me talking about my business stuff. There’s a lot of ME here. So I wanted to create a property that was more about the subject than it is about me. Sure, I’m writing 95% of the articles (anything with my name on it is…
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    News from SMP

  • Space fuelled selfies: NASA to document space exploration with Tumblr

    9 Aug 2015 | 5:00 pm
    Selfies from space: Space agency NASA taps Tumblr to share missionNASA creates first two official Tumblr profiles for documenting mission training, preparation and space exploration.Astronaut Peggy Whitson to provide Tumblr behind-the-scenes of th...
  • boosts network with Warrior Forum acquisition

    15 Apr 2014 | 5:00 pm buys marketing community Warrior Forum Freelancing and crowdsourcing resource grows network with acquisition of Warrior ForumCrowdsourcing and freelancing resource has set designs on growing its global ...
  • Forbes creates visual social network 'Stream' for its magazine

    6 Jan 2014 | 4:00 pm creates publishing social network 'Stream'Forbes creates visual ‘Stream’ social network using mobile publishing start-up MAZ for iOS updateA new iOS release from Forbes includes a visual social network called ‘Stream’ allowing users to ...
  • Bing reveals top celebrity, film and sport searches for 2013

    1 Dec 2013 | 4:00 pm
    Search engine Bing reveals top internet 2013 web searchesBeyonce, Iron Man 3 and Tim Tebow lead top US 2013 Bing searchesMicrosoft Corporation’s search engine Bing unveils its top search terms for 2013 using its global search data.Bing’s search tr...
  • Hootsuite takes a look at the evolution of social media [INFOGRAPHIC]

    28 Nov 2013 | 4:00 pm
    The Evolution of Social Media (2008-2013) infographicHootsuite celebrates its 5th birthday along with Thanksgiving theme for #Thanksfor5Hootsuite celebrates five big ones and Thanksgiving reviewing its five years in the social media game.  ...
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    The Next Web

  • Chrome 45 will drastically reduce RAM usage by clearing memory from idle tabs

    Nate Swanner
    3 Sep 2015 | 12:59 pm
    Chrome users love it for its simplicity and power. Users lament it because it’s power consumptive and uses far too much memory. With Chrome 45, all that changes as the browser will now be proactive about how it uses your computer’s resources. Unused memory clean up via garbage collection takes place on idle tabs, and is especially powerful for complex Web apps. Google says it sees a 10 percent reduction of memory usage on average, but complex Web apps like Gmail see up to 25 percent reduction in memory used. Chrome’s Flash suspension feature, which pauses Flash content on a…
  • As on-demand drivers become scarce, Uber holds all the cards

    Lauren Hockenson
    3 Sep 2015 | 12:52 pm
    From where I am right now, in a southward neighborhood of San Francisco, I can order practically anything from my phone to be delivered to my house at nearly any time of day. Groceries? Absolutely. Ramen? Sure. Laundry Service? Why not. Postal Service? Yes. Flowers? Within the hour. Booze? Glad you asked. But all of these companies need someone to physically come to my house, either with goods in hand or able to pick up and deliver what I need to get done. That requires someone with free time and a car. It’s a resource that, especially in this city, has become… This story continues…
  • TwoDots will bring new levels every week with Treasure Hunt, an in-game competition event

    Natt Garun
    3 Sep 2015 | 11:44 am
    If you don’t think addictive mobile puzzle TwoDots updates with new levels fast enough, things are about to change. We’ve got an exclusive look inside Treasure Hunt, the game’s newest feature that aims to push new levels to users every seven days. Treasure Hunt is a weekly event that features a mini-map on the side. You can race to finish the seven special levels and receive a special badge if you are the first person globally to beat the event. But even if you aren’t first, you’ll get an in-game postcard as consolation prize (similar to the postcards received at the end…
  • Github introduces Protected Branches to help keep projects on the right track

    Nate Swanner
    3 Sep 2015 | 11:30 am
    As Github projects start splintering into side projects and teams grow, the chances of things getting a bit muddled scale. Now, administrators can protect their branches, and keep a project silo’d until they’re ready for changes. Protected Branches, which Github is rolling out over the next few weeks, allows repository administrators the ability to disable force pushes for branches. Those protected branches can also have required status checks to the master branch, and administrators have the ability to disable merges until their branches are up-to-date with the master. It’ll keep…
  • NASA’s iconic ‘worm’ logo and design manual are getting a new lease of life

    Amanda Connolly
    3 Sep 2015 | 10:38 am
    Last year, designers Jesse Reed and Hamish Smyth started a project to bring the 1970s New York City Transit Authority Graphics Standards Manual back to life in the form of an elegant book. The pair set a target of $108,000 on Kickstarter and ended up blowing that out of the water and raising over $800,000. Letters from the original 1970s NYC Transit Authority Graphics Standards Manual And now, they have set their sights on another iconic book: NASA’s Graphics Standards Manual. In just two days, the Kickstarter campaign has already raised more than double its $158,000 target, with over a…
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  • Recurring Revenue Is a Key Factor In Continued Business Success

    Damian Davila
    29 Aug 2015 | 2:43 am
    As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time. This entails a business model that enables frequent repeat customers and purchases, as opposed to one that must contend with a lengthy gap between a customer’s…
  • Why Document Translation Matters

    Damian Davila
    29 Aug 2015 | 2:26 am
    There are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen. Here are three reasons why your should hire a professional translation company involved in international business. 1. Loss of Money Can be Prevented When foreign business deals fall apart because documents are not…
  • 3 Tips for Taking Your Small Publishing Business to the Next Level

    Damian Davila
    25 Aug 2015 | 4:51 pm
    As a business owner, you know that starting a small business isn’t easy- especially in the highly competitive media industry. However, it’s very rewarding to see all your hard work and effort start to come to fruition. If you’re ready to take your small publishing business to the next level, try implementing the following three tips: 1. Focus on Customer Loyalty Many small business owners give all their attention to attracting new customers. After all, new customers mean new business, and that equals higher profits. Of course, attracting new business is always important,…
  • How to Use Twitter as a Professional Networking Tool

    Damian Davila
    21 Aug 2015 | 3:34 pm
    Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time. Here are five best practices on how to use Twitter as a professional networking tool. 1. Mention Others When you mention someone in a Twitter post, that person…
  • Hard Money Loans Infographic: The Facts and Figures

    Damian Davila
    17 Aug 2015 | 11:14 pm
    Unlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. While some individuals may not be willing to use their property as collateral for a loan, other individuals may welcome the idea of being able to skip an extensive background check to have access to financing. A major difference between traditional bank loans and hard money loans is that in the latter, lenders focus their attention in assessing the value of  a…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • Working Hard is Not Enough

    Brian Wallace
    2 Sep 2015 | 12:25 pm
    When you ask most business people these days how they are doing, many reply, “busy.” You Don’t Know What Busy Is I don’t think that most people know what busy really is.  There is a desire to look as if you’re doing important work, but how often are you taking breaks, binge watching Netflix, and surfing through your Facebook feed? Working hard isn’t just the number of hours you’re sitting at the computer.  It’s doing work that can sometimes be repetitive, sometimes you’re making huge decisions, and (hopefully) getting paid for it.
  • Why Monday is the Best Day of the Week

    Brian Wallace
    31 Aug 2015 | 7:32 am
    Yes, you read that correctly. Maybe I’m a bit of an optimist and grateful in what comes to me in life, but I just cannot understand people that spend all day lamenting the start of the week with a classic “case of the Mondays.” You knew it was coming, didn’t you? Did you think the weekend would last forever? Here’s the thing: you are creating your own negative environment.  When I have Monday meetings, I start off by saying that it’s the best day of the week.  Just by having this attitude, you’re making it a better day for you and those around you.
  • Sacrifice: the Untold Taboo of Entrepreneurs

    Brian Wallace
    21 Aug 2015 | 10:27 am
    Are you willing to do what others wouldn’t ever consider? Being an entrepreneur isn’t as easy and glamorous as it looks. Why do you want to be an entrepreneur? You want the fame? Not good enough. You want to be rich? That’s empty. You’re smart? That’s nice.   Einstein said that everyone is a genius in some way. Want to be your own boss? You’re going to have a harder boss than ever – yourself.   Are you willing to put it all on the line? Maybe, but how about doing it without a net? Peter Shankman did.  And I doubt you have the same resolve.  …
  • What a Journalist Learned by Interning for the “Dark Side”

    Michael McKay
    20 Aug 2015 | 10:58 am
    This summer I made the move from the newsroom to the conference room. My entire career (because I am recent college graduate/child) revolved around finding stories then fighting tooth-and-nail with more experienced people over a punctuation mark I demanded. Individualism is valued in the industry and instilled at my journalism school—as well as pity for writers “forced” into the “Dark Side,” trapped in the Public Relations and Marketing sphere. As it turns out, Nowsourcing is the polar opposite. Journalist Myth #1: The Dark Side doesn’t value individuals The infographics we…
  • You, Inc. The Best Investment You Can Make

    Brian Wallace
    12 Aug 2015 | 1:04 pm
    Invest in yourself. At your own company. Mind you, I’ve warned several times now against starting your own company.  But if you’re stubborn enough to ignore me, then maybe you do have what it takes after all. Investing the Right Way Not sure where everyone got the idea that recieving a round of investing should be celebrated like winning the lottery.  You still have to pay it back, remember?  Not to mention that you have a group of new people, that may or may not understand your business at all, that you now have to answer to. Tucker Max has excellently laid out the game that…
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    Collective Thoughts| Collective Thoughts

  • How To Avoid Pedestrian Accidents

    Brian Wallace
    28 Aug 2015 | 9:41 am
    Too many pedestrians are hit by cars every day.  Learn more about pedestrian safety from this interactive infographic!
  • Teaching Kids To Enjoy Healthy Foods [Infographic]

    Brian Wallace
    20 Aug 2015 | 11:31 am
    Parenting isn’t easy.  In fact, it’s one of the toughest jobs you will ever have.  But teaching your kids to enjoy healthy foods doesn’t have to be hard.  Learn more from this infographic.
  • You Can Take WHAT On A Plane?!

    Brian Wallace
    20 Aug 2015 | 7:46 am
    There are a few things you may not know you can take on a plane.  Learn more about what you can and can’t take on a plane from this infographic.
  • Best Workout Music

    Brian Wallace
    18 Aug 2015 | 11:20 am
    What’s the best music for your workout?  Well, simply put, it depends on your workout!
  • Can Sharks Break The Internet?

    Brian Wallace
    14 Aug 2015 | 10:48 am
    Not only can sharks break the internet, but there are also many other ways the internet can go down.  Learn more about the threats against the internet from this infographic.
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    Brian Solis

  • The 10 Commandments of Content Marketing

    Brian Solis
    1 Sep 2015 | 6:42 am
    Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They measure activity. And, whether or not that activity…
  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • What Do You Stand For? #WDYSF

    Brian Solis
    17 Aug 2015 | 9:04 am
    To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourself…What do you stand for? It’s an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it doesn’t matter. If we do not see it differently, we cannot approach it differently. If we cannot show up humble yet poised to offer…
  • It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

    Brian Solis
    11 Aug 2015 | 12:07 pm
    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited to share my thoughts alongside a very enchanting and sage MaryKay Kopf, CMO at Electrolux.
  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
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    Emily Chang - Designer

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    Emily Chang
    2 Sep 2015 | 12:24 pm
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    Emily Chang
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    Beth’s Blog

  • The Secret Sauce for Productive Nonprofit Meetings that No One Talks About

    3 Sep 2015 | 10:59 am
    Flickr Photo by Iain I’m facilitating a peer learning leadership development group for Emerging Nonprofit Leaders supported by the Packard Foundation.   One of the modules is on meetings.  It includes design and facilitation – and these days those are important leadership skills.   But often we forget to add the secret sauce: how to participate in meetings with impact. There is lots of advice out there about how to design and facilitate meetings.  In fact, I just wrote a post summarizing some of the most recent research on the topic.   So much of our work life is being in…
  • Healthy and Productive Nonprofit Meetings: What Does the Research Say?

    2 Sep 2015 | 10:15 am
    Flickr Photo by Haldane Martin How many meetings and conference calls did you have yesterday?  Our work days are filled with meetings and conference calls with the intent of getting stuff done.  But many meetings end up being a complete waste of time. That’s why we included a module in the Emerging Nonprofit Leaders peer learning group on meeting design and facilitation – and these days it is an important leadership skill.  In preparation, I’ve been studying the research and best practices for productive meetings.   Here’s a summary of what I learned: Do You Have…
  • Help Empower Women Rights Organizations in the Ukraine

    1 Sep 2015 | 7:53 am
      A branch of my family tree is from the Ukraine.   At the age of 13, my grandfather left his country and ended up as a refugee in America.    Despite harsh conditions, he made a new life in a new country, but never forgot his homeland. Now, almost 100 years later, I have an opportunity to give back to my ancestral homeland.  I’m giving my support as well as sharing my teaching and technology skills with Women’s Rights organizations in Ukraine.   The project is called “Tech2Empower,” organized by Wake, an organization on a quest to leverage technology for women’s…
  • #Buypens – Social Media and Crowdfunding Helps Syrian Refugee

    31 Aug 2015 | 10:27 am
    People who know me well, know that I have an obsession with pens and magic markers.   So, when this viral fundraising campaign – #BuyPens – to help Syrian refugee came across my radar, it immediately caught my attention. When Gissur Simonarson, an activist from Oslo, Norway, shared a photo on Twitter last week of a father selling pens on the streets of Beirut as he cradled his sleeping daughter, the tugged at the heart strings of the 6,000 followers on Twitter.    Within hours, requests poured in from around the world to help the man, a refugee from Syria, in the photo. But…
  • Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?

    25 Aug 2015 | 9:00 am
    Yesterday, after a planning call with colleagues for a  session I’m moderating at IFC called “Viral Fundraising Campaigns One Year On,”  I noticed a promoted post in my stream for the ALS Icebucket Challenge with a donate button.     Wow, two juicy news events in one post! Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. But, is the feature a field of dreams for nonprofits?  When Facebook rolled out the donate button feature in 2013 for a small group of…
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  • 7 Reason Why the Iran Nuclear Deal is Utterly Asinine

    JD Rucker
    2 Sep 2015 | 3:53 pm
    There are two problems facing the world as it pertains to Iran. For Israel, Saudi Arabia, and possibly the United States and Europe, allowing Iran to build nuclear weapons would be the most dangerous situation imaginable. For the people of Iran, crippling sanctions makes life extremely difficult with hardships rising and quality of life lowering. On the surface, it’s a no-brainer. Completely stop all nuclear activities, whether veiled in the guise of “energy” or admittedly done in an effort to build nuclear weapons. In exchange, they can rejoin the rest of the world in…
  • The Clinton Trap is Sprung While the Trump Trap is Primed

    JD Rucker
    1 Sep 2015 | 8:57 pm
    All eyes are on Donald Trump and rightfully so. He’s making waves that are drowning the other Republican candidates. He’s pointing out problems in America that most aren’t willing to say publicly. He’s rallying a large portion of the party around him and masterfully playing on the concept of being an outsider. Despite all of this, the liberal mainstream media and the powers that be for the Democratic party are relatively silent. Sure, there’s going to be the occasional hit piece by an overzealous journalist or a desperate candidate playing for cheers from the…
  • I’m Scared to Click on Any Stories about Miley Cyrus

    JD Rucker
    31 Aug 2015 | 2:56 pm
    To most, I’m what you would consider to be a prude. That wasn’t always the case; perhaps a combination of conservative Christian values and a wonderfully conservative wife changed my mind. Then again, it could be fatherhood, which is the main reason people like Miley Cyrus scare me. I remember one of my daughters watching Hannah Montana all the time. Some of the topics were a little more mature than I would like, particularly in the later seasons when she’s supposed to be college age, but for the most part it was still a PG-rated show. At the time, we were all seeing stars…
  • Why the Upcoming Economic Collapse is Being Hidden in Plain Sight

    JD Rucker
    30 Aug 2015 | 9:05 pm
    This is not a conspiracy theory. This isn’t an alarmist perspective, either. Go to your local economy professor or banking expert to verify that there will be a worldwide economic collapse in the near future. At this point it would take a miracle to keep it from happening in the short term and nothing can stop it from happening in the long term. We won’t dive into the details too much about how the economic collapse is shaping up, what effects it will have on individuals around the world, or even how it can be prevented. There are plenty of sources that go in-depth on these…
  • Donald Trump’s Discomfort with True Faith is Palpable

    JD Rucker
    29 Aug 2015 | 1:51 pm
    “I’m a religious person,” said Donald Trump in reply to a question at the Family Leadership Summit. Even President Obama seems more comfortable talking about his faith than Donald Trump. Notice that I didn’t say that he seemed uncomfortable when he’s talking about religion or even the Bible. On those topics, he seems much more comfortable to the point that when he declares that the Bible is his favorite book, it sounds very much like a line from a sales pitch, pointing to his fans and giving thumbs up accordingly. As one Twitter user put it, he’s pandering.
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    Brains on Fire

  • The Stuttering Presenter

    John Moore
    31 Aug 2015 | 6:36 am
    It’s funny. I stutter but I make a living speaking at conferences. A stutterer isn’t supposed to get up in front of people and talk. Yet, that’s what I do. One of the most rewarding experiences I have is when someone from the audience comes up to me afterwards and tells me their story about overcoming stuttering or their story about how they still struggle with stuttering. It’s always a tearful moment for me when a parent shares that their son or daughter stutters and that I have given them hope of a more fluent life for their child. Hope is what people who stutter and parents of…
  • The overview effect for marketers.

    Robbin Phillips
    26 Aug 2015 | 6:25 am
    I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth man on the moon, described it, “There was a startling recognition that the nature of the universe was not as I have been taught…I not only saw the connectedness, I felt it…I was overwhelmed with the sensation of…
  • NOW HIRING: Earth Street Citizen Correspondents

    Amy Taylor
    24 Aug 2015 | 7:40 am
    Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of the environment…let’s talk! See below for more details. The post NOW HIRING: Earth Street Citizen Correspondents appeared first on Brains on Fire.
  • Friday Fotos | Fix the Furniture Edition

    Amy Taylor
    21 Aug 2015 | 1:18 pm
    Real men chews pink.  This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special Thanks’ of several albums at your local record store. He loves GOOD (he made us specify) music, and he also loves feeling like he discovered a new band — BEFORE you. In fact, when asked to provide his favorite song for the summer, he promptly declined. “Not really my…
  • How to REALLY think like your customers.

    Robbin Phillips
    20 Aug 2015 | 7:12 am
    If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more about creating a brand that customers want to JOIN. Here’s a few nuggets John Moore shared with me after reading The Brand Flip: Today’s customers no longer BUY brands, they JOIN brands. Companies may SELL products. But customers JOIN brands. They sign up with companies that…
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    Life, Inspired

  • Get Today: Life Guided Journal On Amazon!

    Shai Coggins
    24 Aug 2015 | 3:48 am
    Today: Life guided journal is now available on! Buy Now. Yes. Remember that post when I said that my book, Today: Life guided journal is about to be available? Well, a few days ago, I received my very own copy in the flesh – Needless to say, I was sooo excited. It almost felt surreal. And now, the next step has happened: It’s now available for purchase! At least, on Amazon for now. I’m still waiting to hear where else it would end up in. But, for now, I’m really glad that it’s actually out there. Also, I’ve started developing free printables for…
  • Coming Soon: Today Guided Journals (Life Edition)

    Shai Coggins
    11 Aug 2015 | 12:21 am
    My first journaling book! It has been a long-time dream: Writing and publishing books. I’ve managed to do it once so far. A children’s book published back in 2000 by a small publisher in Singapore. 15 years ago. It was exciting to find a book I’ve written on the shelves of a shop! However, that feat has not been repeated since. Even though it’s something that I’ve been telling myself that I wish to do. Year after year, I say: This is it. This is when I’m finally going to make it happen. But, so many other things kept coming up on the top of my list and the…
  • Taking Part in SALA Festival 2015

    Shai Coggins
    1 Aug 2015 | 6:38 am
      It’s SALA Festival season in Adelaide! For all of August, there will be several South Australian Living Artists exhibits and events happening all around the state. And, this year, I am taking part! Through my local art studio, Splashout Art Studios, I am showing one of my paintings through one of the Splashout on Cotto events happening in Adelaide. In fact, the good folks at Splashout chose my painting to be featured in all of the studio’s posters and marketing materials (pictured above). The title of the painting is ‘Morning Tea’, and it’s acrylics on…
  • Why blogs are like best friends.

    Shai Coggins
    27 Jul 2015 | 6:35 am
    Most of my best friends live far away. We’re separated not just by suburbs, cities, and states. We’re countries and continents apart. That’s why I don’t get to chat with them as often as I’d like outside of Facebook comments and likes. The beauty of best friends though, is that even if catch-ups are very few and far between, you know that you’ll always have plenty to talk about when you do finally chat. You’d still laugh, talk, and vent as if you were never apart. It’s never a struggle to pick up where you left off.  Even if the relative…
  • Floral Dreams and My Return to Art Exhibiting and Selling

    Shai Coggins
    17 Apr 2015 | 5:07 am
    Floral Dreams. Oil on Gallery-Wrap Stretched Canvas. 22 x 28 inches. When I returned to painting a couple of years ago, I knew I wanted to create art just for the sake of creating art. No expectations. No dreams of becoming an ‘Artist’ with a capital A. No plans of selling or exhibiting. Just me, getting back in touch with this side of my life. Last year, things got more serious. I went on a life-changing art trip to Italy. I started painting and sketching more. And, when I got back from Italy, I was invited to become an art teacher at Splashout Art Studios. I even experimented…
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    Ignite Social Media

  • How Brands Can Leverage Everyday Messaging Apps

    Azad Abbasi
    1 Sep 2015 | 7:34 pm
    We recently walked you through a high-level understanding of what you need to know about global mobile messaging applications. Now, we’ll take a deeper dive into two messaging apps whose potential for brand use may surprise you. If you’re like most of us here at Ignite Social Media, you probably use both of these apps on a regular basis without thinking about the potential they carry for brand activation. But both Facebook Messenger and Skype can do more by way of engaging consumers than you might expect. Most of us only use Facebook Messenger to chat with our Facebook friends but retail…
  • Why You Shouldn’t Separate Paid Media From Social

    Misi McClelland
    1 Sep 2015 | 2:28 pm
    The Wall Street Journal recently reported on Forrester Research findings that Facebook ads outperform those on other social sites.  At the core of this story is Forrester’s report titled “It’s Time to Separate ‘Social’ From ‘Media’:  Why Marketers Must Hand Social Ad Budgets to Media Buyers.” Don’t Isolate Social and Media Wait a minute.  Let’s start there first.  We’ve been using, and value the relationship that we’ve had with, Forrester over the years but have to respectfully disagree on this one.  Our stance is “Don’t Isolate ‘Social’ and…
  • Influencer Marketing Effectiveness Continues to Rise; New Research Supports Facebook Impressions | Social You Should Know

    Erin Ledbetter
    31 Aug 2015 | 6:00 am
    The Effectiveness of Influencer Marketing Continues to Rise As we mentioned last week, content marketing budgets are continuing to increase, and with that trend so does the effectiveness of influencer marketing campaigns. Results from a recent RhythmOne study provide insights that the earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. The social engagement rate of these campaigns also increase 3.4% in H1 this year, with the consumer packaged goods (CPG) food industry leading in both categories. And with…
  • Twitter Event Targeting Creates A New Way to Reach Audiences

    Victoria Rogers
    27 Aug 2015 | 5:41 am
    Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse for events by category (sports, entertainment, holidays, conferences, politics, and other). What does this mean for advertisers? We’re able to insert our message into conversations about live events and reach users who are more likely to engage with the content. For example, if we wanted to reach…
  • The Evolution of Influencer Marketing

    Beth Anne Ballance
    26 Aug 2015 | 6:22 am
    In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I discovered blog metrics and learned that thousands of strangers tuned in weekly to hear my unfiltered thoughts. As my readership grew and became more engaged, I attended conferences to learn “blogging best practices” and before I knew it, I landed a writing gig with a large corporation and a spot on an ad network. What served as a hobby against boredom…
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    The Social Customer Manifesto

  • BrainPickings on the source of creative breakthroughs

    Christopher Carfi
    16 Aug 2015 | 10:10 am
    The most significant human achievements between Aristotle’s time and our own — our greatest art, the most enduring ideas of philosophy, the spark for every technological breakthrough — originated in leisure, in moments of unburdened contemplation, of absolute presence with the universe within one’s own mind and absolute attentiveness to life without, be it Galileo inventing modern timekeeping after watching a pendulum swing in a cathedral or Oliver Sacks illuminating music’s incredible effects on the mind while hiking in a Norwegian fjord. From today’s BrainPickings. Read it.
  • Annual performance reviews are now out of vogue

    Christopher Carfi
    22 Jul 2015 | 6:32 am
    When I was at Andersen Consulting, Accenture’s precursor, the “forced ranking” review cycle was the norm. Managers were given a curve, and had to map their team to that curve — you could only have x% “super high performers” and y% typical performers and, by fiat, z% of the team had to fit into the “lower performance” part of the curve. It’s notable to see how now, not-that-much-later, they’ve turned 180 degrees. In big move, Accenture will get rid of annual performance reviews and rankings (WaPo)
  • Our evening with Keith Haring

    Christopher Carfi
    14 Feb 2015 | 12:49 pm
    On February 12, 2015, a small group of friends had the rare opportunity to take a private tour of the exhibit “Keith Haring: The Political Line” at the de Young Museum in San Francisco. Julian Cox, curator of the exhibit, shared his perspective throughout the tour. Click on any image in here to see the full set of snaps. While I had known about Haring’s work through its ubiquity in pop culture in the 80’s, I wasn’t aware of the insane volume and breadth of work he created in just a few short years. I also wasn’t aware of the full extent of media in…
  • Tools I use: Plus/Delta

    Christopher Carfi
    3 Feb 2015 | 7:14 am
    There are a few tools I use on an almost weekly basis. Some of these help me get more stuff done, some of them help me do things better. One of these tools is Plus/Delta. Plus/Delta is dead-simple. Two columns, one labeled “Plus” and one labeled “Delta.” You can do it on a whiteboard, on a collaborative Google Doc (here’s one), on paper, on Post-Its or on index cards. Have a facilitator scribe, or have the participants write their Plusses and Deltas on notecards or on Post-Its. Have the participants in the session articulate what worked well (“Plus”)…
  • You’re doing awesome

    Christopher Carfi
    25 Oct 2014 | 4:48 pm
    Just saw a great lightning talk from Mickey Kay at WordCamp SF 2014. It was only about five minutes long, and was a great reminder of the fact that we are all newbies. Even if you’re an “expert” in a field, there’s always more to learn. More importantly, if you are truly a n00b, there is one thing to remember, first and foremost. That thing is: You’re doing awesome. You’re trying. You’re doing. You’re actually moving forward, even if it doesn’t feel like it at times. Mickey then shared his three rules for keeping the forward momentum…
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    Digital Trends

  • Jaguar’s EliteCare warranty program will challenge German rivals’ buyer experience

    Miles Branman
    3 Sep 2015 | 2:32 pm
    Jaguar has announced a new warranty program called EliteCare that includes a 5-year/60,000 warranty, roadside assistance, and a remote app. EliteCare offers better coverage than BMW, Mercedes-Benz, and Audi. The post Jaguar’s EliteCare warranty program will challenge German rivals’ buyer experience appeared first on Digital Trends.
  • NASA’s ‘hitchhiking harpoon’ will help spacecraft land on comets and asteroids

    Kelly Hodgkins
    3 Sep 2015 | 2:15 pm
    Instead of using costly fuel to accelerate a spacecraft toward a comet or an asteroid, Ono's proposed system would use a reusable tether system that would capture the comet. The post NASA’s ‘hitchhiking harpoon’ will help spacecraft land on comets and asteroids appeared first on Digital Trends.
  • Disney’s smartphone-controlled BB-8 droid toy goes on sale tonight at midnight

    Drew Prindle
    3 Sep 2015 | 2:15 pm
    If you’ve been eagerly awaiting the arrival of BB-8 ever since the adorable little droid from Star Wars: The Force Awakens, we’ve got good news for you -- Disney has partnered up with Sphero to make the droid a reality, and it goes on sale tonight at midnight. The post Disney’s smartphone-controlled BB-8 droid toy goes on sale tonight at midnight appeared first on Digital Trends.
  • Delighting Star Wars fans everywhere, Disney unveils Millennium Falcon and X-Wing drones

    Rick Stella
    3 Sep 2015 | 1:56 pm
    During its 18-hour live web event, Disney unveiled plans to sell remote-controlled Millennium Falcon and X-Wing drones starting Friday, September 4. The post Delighting Star Wars fans everywhere, Disney unveils Millennium Falcon and X-Wing drones appeared first on Digital Trends.
  • T•Mobile CEO John Legere hijacks Verizon’s new logo: DT Daily

    Bill Roberson
    3 Sep 2015 | 1:51 pm
    T•Mobile CEO John Legere hijacks Verizon's new logo, Samsung debuts an innovative smartwatch at IFA 2015 in Berlin. The post T•Mobile CEO John Legere hijacks Verizon’s new logo: DT Daily appeared first on Digital Trends.
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    Janet Fouts

  • Are you Blabbing up a storm yet?

    30 Aug 2015 | 1:45 pm
    I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. blows them away. Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation. Switching between users allows only one person to be seen at once in the broadcast, so you lose some of the responses from others in the group. Streaming right…
  • Twitter’s enhanced analytics dashboard

    3 Aug 2015 | 12:17 pm
    Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to If, like me, you manage multiple ad accounts you’ll be…
  • The amazing phenomenon of the #beme app launch

    19 Jul 2015 | 10:21 am
    Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special? Or is it because this is the app we’ve all been waiting for? According to Hashtracking , #beme generated 1,794,734 impressions with 1,500 tweets in the last day, and #bemecode generated 1,490,585 impressions with 1,500 tweets.
  • Are you missing your best content generators?

    16 Jul 2015 | 5:07 pm
    I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. It’s not just greedily holding their cards to their chest though, there are legitimate reasons to manage the flow of messaging but there are better ways to do it! After reading this…
  • Shockvertising… It’s a thing

    18 Jun 2015 | 6:49 pm
    The image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Watch it here: There have been other great examples of this type of…
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    Social Media Trader

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    Quick Online Tips

  • Buy Google OnHub Wifi Router

    P. Chandra
    2 Sep 2015 | 4:39 am
    Google made a new OnHub wifi router with partner TP-LINK and it promises to change the way people connect and use Wifi on their multiple internet-hungry always-connected devices. So how is...Read full original article at Buy Google OnHub Wifi Router©2015 QuickOnlineTips. All Rights Reserved. Related posts: Google Project Loon Tests Balloon Internet in New Zealand How to Use Google Glass [Video] Google Chromebit: Smallest Plug-n-Play Computer Under $100
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    P. Chandra
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  • Check Out the New Google Logo

    P. Chandra
    2 Sep 2015 | 12:13 am
    Google changed their logo today and simplified the logo design further. They switched from the previous serif font to more cleaner and simpler sans serif font. Why did Google change...Read full original article at Check Out the New Google Logo©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Check Reading Level of Your Website How to Change WordPress Login Page Logo & Background How to Dispay Sharper Logo on High Resolution Screens
  • 1 Billion People Used Facebook On A Single Day!

    P. Chandra
    30 Aug 2015 | 5:32 am
    The world has 7 billion people and of those 1 billion people used Facebook on a single day on 27 August 2015. It is an estimate of the popularity of...Read full original article at 1 Billion People Used Facebook On A Single Day!©2015 QuickOnlineTips. All Rights Reserved. Related posts: Facebook’s Mark Zuckerberg Among Most Generous Donors Download Facebook Camera: Share Facebook Photos Quickly Download Facebook Home App: Let Facebook Takeover Your Phone
  • Now Google Part of New Company Called Alphabet!

    P. Chandra
    11 Aug 2015 | 8:04 am
    Google has restructured its business and now Google is part of Alphabet, a new much bigger company holding multiple businesses, of which Google is just one part.  Sundar Pichai takes...Read full original article at Now Google Part of New Company Called Alphabet!©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Use Google Drive Free Stock Images for Google Docs, Slides New Google Adsense Smart Sizing Responsive Ads Why Your Google Search Traffic is Dropping (Its Not Panda)
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    that canadian girl

  • Episode 4: She used the C word!

    30 Aug 2015 | 1:44 pm
    It’s time for Episode 4 of Along The Lanes, my knitting podcast. I announce the winner of the Exploration Station vote – thanks for helping me pick! I’ve got a Finished Object, many WIPs and fun new ideas. Oh and I show you the Cart of Shame. Show Notes Twitter: Ravelry: Instagram: Ella Pullover: Stitched in Sweden on YouTube: Exploration Station by…
  • Episode 3: So much colour!

    25 Aug 2015 | 2:56 am
    Episode 3 of Along The Lanes, my knitting podcast about knitting, crafts and fluffy things, is now up on YouTube. In this episode, I show off rainbow noodle yarn, start flirting with a few future projects, and I can’t make up my mind! Head over and vote on your favourite combo on the Exploration Station colour scheme to help me out :D Twitter list of knitty and crafty people I love – Don’t forget to let me know if you tweet about your crafts and would like me to add you! Don’t forget to subscribe, and say hi on Twitter (@vero) and…
  • Stash Enhancement Edition: EasyKnits special!

    25 Aug 2015 | 2:55 am
      When the post arrived, I couldn’t keep my hands off this huge bag of yarn! Take a look at the short EasyKnits special episode for the fantastic yarn that arrived last week! :D
  • Along The Lanes: Episode 2 – Time Travel

    12 Aug 2015 | 3:56 am
    Last night, I published Episode 2 of Along The Lanes, my new podcast about knitting, crafts and fluffy things. This week, I’m sharing some progress updates, the story of my most worn and least worn Finished Objects, and opening some exciting post. You can watch it now on my new YouTube channel. As I’ve moved to a new channel, please re-subscribe to be notified when I add new videos! I already can’t wait to record the next one, and I suspect I’ll have some great stash acquisition to share in the next few days. And THANK YOU for watching! :D Show notes My Hitofude…
  • Along The Lanes: Episode 1 – New knitting podcast

    26 Jul 2015 | 12:11 pm
    After talking about it for… months? or years? I’ve finally got my act together and recorded my first podcast / vlog about knitting, crafts and squishy yarny things. I had so much fun recording and editing the first one that it’ll hopefully become a regular thing. It’s a good chance to play with video editing in ways that wouldn’t necessarily be suitable for work-related videos, and I get to waffle on about my favourite new yarns, patterns and projects – and anyone who’s ever got me started on those will know I’ve got a lot of love for the…
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  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Senior Cell Phone Plans - Simple & Easy to Use

    11 Aug 2015 | 3:51 am
    Choosing the best cell phone plan for a senior could be as complicated as choosing the right living arrangement. If you or a family member is over 50 and searching for a cell phone plan, you can find that big-name service providers just may not be suited to your needs. Luckily for retirees and seniors, there are companies and plans catered to users with a little more life experience
  • T-Mobile Cell Phone Plans Available in 2015

    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
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    Web Strategy by Jeremiah

  • The Collaborative Economy Defined

    27 Aug 2015 | 6:25 am
      The Collaborative Economy defined: An economic model where commonly available technologies enable people to get what they need from each other.   There are over 37 terms being used for this market, but the one that makes the most sense in terms of scope and accuracy is the Collaborative Economy. The above image is a screen capture from my powerpoint slide that I use in presentations, research, publications and with the Crowd Companies council, that we founded at the end of 2013. The honeycomb metaphor is an apt one; as it’s a representation of many individuals working…
  • Get Data and Stats for your Collaborative Economy Research

    21 Aug 2015 | 6:39 am
    As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will. The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis,…
  • Collaborative Startups Shift from Contractor to Employee Relationships

    30 Jul 2015 | 10:14 am
    On-demand startups, which are a subset of the Collaborative Economy, have been under scrutiny on worker treatment. They’re under the magnifying glass more than ever. This new industry, which was birthed  the 2008 recession, provided rise to the “gig” worker, or independent contractors. These part-time workers were offering their idle time, working multiple jobs, and offering their spare bedrooms to make ends meet. Many of the workers see the benefits of “being their own boss” as they can choose the time, service, and how they work –rather than reporting to a salaried job. In past…
  • Large Companies Ramp Up Adoption in the Collaborative Economy

    20 Jul 2015 | 10:18 pm
    The Collaborative Economy market is growing at an accelerated rate. Not only is adoption increasing by individuals at a rapid pace, but the VCs have invested a massive $16 Billion to pad the war chests of these disruptive P2P commerce startups. Corporations aren’t standing on the sidelines waiting to be disrupted, the progressive companies are leading the charge by deploying these same strategies and technologies. The following three slides show market growth, adoption by brands, and indicate how companies are deploying, you can view all the data in a Google Sheet, live on the web and…
  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
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    solar feed crenk-feed

  • Cinch tent with solar power

    3 Sep 2015 | 7:10 am
    Built to sleep the modern couple or family, the Cinch tent pitches in seconds and includes integrated LED lighting and an available power supply that keeps gadgets topped off using sunlight. Campers enjoy full weatherproof protection with some of the wired-in convenience of home. The Cinch tent is available for preorder now The two awnings provide a bit of outdoor shade Each entryway includes a storage vestibule The Cinch tent uses an integrated fiberglass pole system to pop into shape Cinch designer Jake Jackson loved everything about camping, except for the tent. After years of frustration…
  • Solar Impulse 2 Puts Solar Technology in the Spotlight

    1 Sep 2015 | 7:44 am
    The solar technology was news lately, and it’s easy to see why. It is a fascinating topic that homeowners and business owners are of similar interest, mainly because of their ability to save money. Perhaps the reason the news of the Solar Impulse 2 landed in Hawaii and the establishment of a register is so compelling. About the Solar Impulse 2 The Solar Impulse 2 is a solar airplane that departed from Nagoya, Japan, on June 28 The pilot, André Borschberg, sailed the plan for a period of five days, as he headed to Hawaii. After flying at an average speed of about 38 miles per hour and…
  • Woman completes solar-powered bike ride across US

    31 Aug 2015 | 7:44 am
    Last week 34-year-old Marissa Muller completed a solo, cross country bicycle ride in 80 days. Her custom bike was powered in part by solar energy, and the impetus for her trip was to show Americans the possibilities of solar power. NewsHour’s Saskia de Melker has the story.
  • PV Solar Panel Glass

    29 Aug 2015 | 7:18 am
    The glass in a solar panel is designed to protect solar cells, but at the same time as the light efficiently and reached the solar cells efficiently without thinking. When we ask, “How does a solar panel”, tempered glass, which is the material used in the real panel must be part of our discussion. The reason is simple, is not easily broken and when it does not produce sharp pieces of glass that can cause harm to a person when it breaks. A tempered glass is as the glass material of the window of his car. Tempered glass panel also helps provide stiffness. If you have experienced the…
  • A Drone Found A Man With No Chill Sunbathing On Top Of A 200 Foot Wind Turbine

    28 Aug 2015 | 6:35 am
    It’s summer and the beaches are packed – so this guy got some private sunbathing time sky high A drone pilot scoping out a giant wind turbine stumbled upon a man sunbathing on top of it. Woken from his nap by the noise of the drone, he sits up, gives a wave, and looks rather nonplussed as the drone moves in further for a good look.
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    Digital Transformation in the Enterprise

  • The Power of the Engaged Customer

    Len Devanna
    31 Aug 2015 | 2:02 pm
    Studies show that a customer who is fully-engaged with a brand represents an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. So why is 'engagement' so hard for brands?  I suspect that the uni-directional nature of the traditional web may be among the root causes. Digital was far easier for brands to navigate when it was a broadcast medium. Organizational complexities are also likely contributors. Should I respond to this? Am I 'allowed' to do so? Am I going to get in trouble? So how do you go about…
  • The Importance of Customer Experience

    Len Devanna
    22 Aug 2015 | 12:25 pm
    It's hard to believe that it's been six years since Watermark Consulting started their Customer Experience ROI study. But as time passes, the case only gets more compelling. Ask yourself - "Is customer experience truly critical to our business?" While everyone is going to answer with an emphatic yes, I suspect many of us have lost sight of what this truly means. Now ask yourself if you believe your brand is a leader in customer experience excellence. This one's a tad tougher, and the answer may serve as a bit of a wake up call. This question is at the core of Watermarks research. They looked…
  • From Broadcast to Engagement - The Art of Thank You

    Len Devanna
    12 Jun 2015 | 3:01 pm
    Imagine this scenario - I’m out to eat at a nice restaurant. The food is delicious. I see the chef passing by my table and compliment him on the wonderful work. He continues by me at a hurried pace without even making eye contact. Or perhaps this - I go to the front desk of the hotel I’m staying at and advise them that the A/C in my room isn’t working and it’s 100 degrees. Without response, they continue shuffling through papers or some similar distraction. These things just don’t happen in real life. So why do they happen in digital everyday? A recent Sprinklr report suggests that…
  • Pro tip #22 – You Don’t Need a Social Media Strategy

    Len Devanna
    21 Mar 2014 | 9:12 am
    I’m often asked how a company should measure success from their social media efforts. More often than not, the folks asking the question are thinking about things like numbers of followers, share of voice and overall brand sentiment. While these are interesting metrics on a micro scale, they’re not necessarily meaningful through a macro lens. To help frame the discussion, I suggest they envision their CEO asking for an update on social media impact. Leading with “We have x-thousand followers on (insert your platform) and x% share of voice” isn’t likely to get you that big promotion…
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    Des Walsh

  • Leadership & Transformation: Charlene Li [Podcast]

    Des Walsh
    1 Sep 2015 | 5:27 pm
    Speaking with Charlene Li As a Charlene Li fan from way back, I was delighted to be able to interview Charlene for the Let’s Talk Leadership show. Charlene is the Founder, CEO and Principal Analyst of Altimeter Group and the author of The Engaged Leader: A Strategy for Your Digital Transformation. She is also the author of the New York Times bestseller Open Leadership and co-author of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. She is one of the foremost experts on social media and technologies and a consultant and…
  • Driving Transformational Change – Dan Musson [Podcast]

    Des Walsh
    19 Aug 2015 | 11:25 pm
    Dan Musson is CEO of the Australian Institute of Management – AIM – which for 75 years has been “helping people become managers and managers become leaders”. With 20 years experience in the financial services industry (retail, banking and insurance) under his belt, including senior executive positions in the Insurance Australia Group (IAG), the Bank of Queensland and BT Financial Group, Dan moved into the education sphere as Chief Operating Officer of Careers Australia, where he “fell in love with the value that educators provide to individuals and companies”. A range of…
  • Helping Executives be Successful, Safe and Sane [Podcast]

    Des Walsh
    11 Aug 2015 | 7:29 pm
    Interview with Jack Crumlin, Founding Director, Norton Crumlin & Associates   Keeping Executives Safe and Sane Do you ever see a business motto or tagline and think “Wish I’d thought of that first’’? That was my reaction when I saw on the website of the Sydney-based firm Norton Crumlin & Associates the line “Helping Executives be successful and keeping them safe and sane in the process”. What an attractive approach for working with executives! And as you’ll hear in this podcast of my interview with Norton Crumlin & Associates Founding Director Jack Crumlin, that…
  • Podcast: And Now, the Let’s Talk Leadership Show

    Des Walsh
    6 Aug 2015 | 5:39 am
    This first episode of Let’s Talk Leadership features just me, show host Des Walsh, talking about the new show, its focus, type of topics, frequency, duration of episodes and how to access the shows. It’s a short episode, just under 12 minutes. Key points Show starts from the assumption that the digital age has placed extra demands on leaders, especially because of the unrelentingly rapid pace of change Areas of challenge for leadership in the digital age include: “big data”; new power of the customer; mobile; intergenerational workforce; overwhelm; anxiety about digital…
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    Chad Barr Group

  • The Marketing “It” Factor

    Chad Barr
    2 Sep 2015 | 1:03 pm
    This week’s reflection point: What’s the key to a successful business? Some might say it’s a solid business strategy, a strong financial plan, or even a team of excellent people. Others will tell you it’s effective leadership or huge demand for the product or service. While each of these components is important, the truth is that marketing trumps them all. That’s right: marketing. Far too many business owners ignore the significance of a powerful marketing strategy. Many claim that marketing isn’t relevant to their industries, or that it’s a waste of time and resources that…
  • 40 Lessons Learned From Running My Business

    Chad Barr
    26 Aug 2015 | 3:21 pm
    This week’s reflection point: Almost five years ago I wrote and shared my original Lessons Learned From Running My Business article, which included 40 lessons that have become quite popular among our readers. Since then, I have added 40 additional lessons, which I mentioned and have made available in this article. In the spirit of learning and sharing, here are 40 additional lessons learned: I’ve been fortunate to work with some of the smartest clients in the world. I don’t take my role for granted in helping them increase their success and I also recognize the great gift I got…
  • 11 Ways to Promote Your Business Online

    Chad Barr
    19 Aug 2015 | 1:47 pm
    This week’s reflection point: The question of how to promote your business online is a recurring theme I hear quite often. Three years ago, I wrote the article How To Promote Your Website when I shared 21 ideas of doing so. Today, I am going to change the angle slightly and focus on how to promote your business online. Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Create podcasts by recording your own…
  • Juggling Connectivity

    Chad Barr
    12 Aug 2015 | 1:37 pm
    This week’s reflection point: We live in an era of constant and instant connectivity. Over the past 15 years, our society has undergone a complete transformation in terms of basic interactions. It’s no surprise that the kids who came of age during this time period, the infamous Millennials, are known as The On-Demand Generation. These days, it seems that anything you want, you can get on demand—or at least in 1 to 2 business days, with free shipping. On one hand, there’s an absurd side to all this connectivity. You can see it in the husband and wife who text each other…
  • Tips To Identifying Your Web Partner

    Chad Barr
    11 Aug 2015 | 1:30 am
    A few years back I shared several ideas on Finding The Right Web Partner. I just added a few more bullet points to the original article and decided to repurpose this article.
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  • Personal update- I’m joining Uber! Here’s why

    Andrew Chen
    24 Aug 2015 | 1:00 pm
    Hi readers, Big news: I’m headed to Uber to join the supply growth team. I’m incredibly excited to apply everything I know about growth and combine that with an explosive company on a historic trajectory. My new role will head up everything related to driver signups, referral programs, and top-of-funnel for the supply side. I’m lucky to join the incredible team at Uber to work on a product I use every day. Thank you to Ed Baker, Travis VanderZanden, and Travis Kalanick for bringing me on board. I’m joining Uber because it’s changing the world.
  • This is the Product Death Cycle. Why it happens, and how to break out of it

    Andrew Chen
    16 Jun 2015 | 9:45 am
    The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. It may be the hardest phase, but it’s also the most fun. The Product Death Cycle All of this was on my mind when I saw a great tweet from about a year ago, on the Product Death Cycle, when things go wrong. David Bland, a management consultant based in San Francisco, tweeted this diagram: This is what I’m calling the Product Death Cycle – @davidjbland A year ago when I saw this, I retweeted this diagram right…
  • Quick update: Quoted in WSJ on dating apps, recent podcast interview, plus recent essays

    Andrew Chen
    11 Jun 2015 | 9:45 am
    Couple quick things that I wanted to batch up in a single post. A quote from me in the Wall Street Journal today First, there’s a quote from me in the Wall Street Journal today, for an article covering the opportunities/challenges of dating apps. I’ve been told the story will be on page B1 of the paper edition, but here’s the link for everyone who loves trees: The Dating Business: Love on the Rocks by Georgia Wells. The quote was pulled from a recent essay of mine on why investors are often skeptical of dating startups, which you can read: Why investors don’t…
  • New data shows losing 80% of mobile users is normal, and why the best apps do better

    Andrew Chen
    9 Jun 2015 | 9:45 am
    Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile intelligence startup Quettra and it’s founder/CEO Ankit Jain (formerly head of search+discovery for Google Play) to put together some exclusive data/graphs on retention rates** based on anonymized datapoints from…
  • Photos of the women who programmed the ENIAC, wrote the code for Apollo 11, and designed the Mac

    Andrew Chen
    4 Jun 2015 | 10:00 am
    Ada Lovelace, an early computing pioneer, featured prominently in Walter Isaacson’s book The Innovators Innovation is messy, and too easy to oversimplify After finishing Walter Isaacson’s biography of Steve Jobs, I eagerly devoured his followup book, The Innovators. This book zooms out to focus not on an individual, but on the teams of collaborators and competitors who’ve driven technology forward, and the messiness of innovation. The stars of the story turn out to be the often unappreciated women who contributed to computing at key moments, and the book fittingly…
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  • the little burger that could

    3 Sep 2015 | 5:19 am
    Remember last week when Ronald and the King had an epic rap battle over who could do peace better and that big clown buried the king under a heap full of reality? Well, that isn't going to stop BK from raising up from the flame broiled ashes with a big ol' helping of 'look at all of our other friends.' Burger King is joining up with a bunch of other restaurants that serve burgers to still create their pop-up store to raise awareness for Peace Day on September 21st.
  • fox news anchor things she's a hamster

    3 Sep 2015 | 5:12 am
    Do you see it? Supposedly there is a likeness between this Fox News anchor and that little plastic hamster. So much so that the anchor is suing Hasbro for stealing her name and likeness to create the toy. The anchor, Harris Faulkner, feels that the toy "'bear[s] a physical resemblance to Faulkner’s traditional professional appearance,' including her skin tone, eye shape, and the design of the animal’s eye 'makeup.'" The toy is no longer available, but that may just be coincidental. Do you have your name trademarked? Looks like you may want to go do that.
  • get another shot for taiwan

    3 Sep 2015 | 5:02 am
    Southern Comfort has decided that a new approach to their marketing is in order. So, why not liven things up with some animation from Taiwanese based animators, Next Media. The new ads try and get you to incorporate SHOTTASoCo in to your vocabulary through the use of very odd, and surreal shorts. At least the shorts are memorable, even if the whiskey isn't.
  • what to expect when you're expecting a poo baby

    2 Sep 2015 | 5:10 am
    Fiber One brings you this pretty darn funny video as a friendly reminder that if you don't get enough fiber in your diet you can expect discomfort, gas, bloating, and general irritability until you finally deliver that poo demon straight into the toilet. Fantastic!
  • measuring your wang by way of vegetables

    2 Sep 2015 | 5:09 am
    Apparently men have a tendency to purchase the wrong size condom for the size of their junk, which is often the cause of slippage, rippage, and other undesirable 'ages that you don't want to happen while gettin' it on. We can understand why too--sure most men probably know the length, but the girth, not so much. That's why designer Guan-Hao created these (surprisingly beautiful) condom packages that liken your junk size to something easily recognizable: vegetables. Men just have to answer the simple question, are you more of a zucchini, carrot, banana, turnip, or cucumber? And God bless ya if…
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    Stowe Boyd

  • "Advertisers and agencies have to raise their game. Not only will bad advertising be ignored, it may..."

    3 Sep 2015 | 2:32 am
    “Advertisers and agencies have to raise their game. Not only will bad advertising be ignored, it may never be seen.” - Ben Winkler, the chief digital officer at the agency OMD, cited by Sydney Ember in With Technology, Avoiding Both Ads and the Blockers
  • The new wireless dimming kit from the Philips Hue line—subtle...

    3 Sep 2015 | 1:46 am
    The new wireless dimming kit from the Philips Hue line—subtle technology that eliminates the need for electricians and apps at the same time.Each kit runs $40, and it includes a white Hue bulb and a dimming remote. All you have to do is screw in the bulb to install it—and up to ten others can piggyback on this same network. The remote uses theZigBee radio protocol to control them in tandem, and it promises to last a minimum of three years, or 50,000 uses, before it needs its battery replaced.This remote fits into a sticky base plate that adheres to your wall and looks like any standard…
  • Sumry

    3 Sep 2015 | 1:40 am
  • Kurt Vonnegut, How to Write With Style

    3 Sep 2015 | 12:57 am
    Kurt Vonnegut wrote the following for the International Paper company as an advertisement: Newspaper reporters and technical writers are trained to reveal almost nothing about themselves in their writings. This makes them freaks in the world of writers, since almost all of the other ink-stained wretches in that world reveal a lot about themselves to readers. We call these revelations, accidental and intentional, elements of style.These revelations tell us as readers what sort of person it is with whom we are spending time. Does the writer sound ignorant or informed, stupid or bright, crooked…
  • Backpack Makers Rethink a Student Staple

    3 Sep 2015 | 12:06 am
    Backpack Makers Rethink a Student Staple: Backpacks should be an indicator of what we lug around is influences us, but they don’t seem to be changing as fast as everything else: time for disruption?Americans bought more backpacks than ever last year— 174 million of them, according to the Travel Goods Association. The bulk of these were purchased during back-to-school shopping season, typically the second-largest sales season for retailers and an important bellwether for year-end holiday sales.But there is ample hand-wringing within the industry that it is not keeping up with the times.
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    Six Pixels of Separation

  • Over A Billion Served (In A Day), And Facebook Is Just Getting Started

    Mitch Joel
    31 Aug 2015 | 7:39 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Business Of Podcasting

    Mitch Joel
    30 Aug 2015 | 11:03 am
    Episode #477 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to…
  • Have We Reached Peak Productivity?...It May Be Killing Us.

    Mitch Joel
    30 Aug 2015 | 10:30 am
    How much better can we get at work? TED Talks can be provocative. That's what the best ones are. That's what the best ones are supposed to do. Some might argue that it's more like popcorn than a proper meal. That these talks don't really do that much to either change the world, or to spread great ideas. I don't agree. I would argue that stimulating your brain to think in different ways about issues that lie on the periphery of the work that we do - day in and day out - is what makes our own creativity expand. It's where innovation sparks. I would also argue that spending about twenty minutes…
  • Six Links Worthy Of Your Attention #271

    Mitch Joel
    30 Aug 2015 | 10:01 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Louder Than Words... Finding Your Brand Voice

    Mitch Joel
    25 Aug 2015 | 4:58 am
    Episode #476 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative (also the name of his very popular podcast). Well, Todd is back with Louder Than Words, and it is a very important read (not just for creatives, but for anyone and everyone who is creating content). It's one thing to choose a…
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    Chris Pirillo

  • Tech Versus Toys

    Chris Pirillo
    1 Sep 2015 | 10:34 pm
    Hello, My Gnomies!We're inching closer to the event that every geek has been waiting for all year. At least, every geek that I happen to communicate with on a regular basis.Of course, I'm referring to Force Friday - what event did you think I was talking about? September 9th for the next set of... Read the full article on
  • Getting Back into the Vinyl Groove

    Chris Pirillo
    28 Aug 2015 | 8:16 am
    Hello, My Gnomies!Yes, I actually own vinyl - does that surprise you? Two record albums came as a bonus for supporting one of my favorite bands of all time. Of course, I don't yet have an actual record player. Then again, I can't remember a time in my life when I'd ever purchased any kind …... Read the full article on
  • The Extreme Nature of Poison Ivy Rashes

    Chris Pirillo
    26 Aug 2015 | 9:25 pm
    This is a sponsored post written by me on behalf of Tec Labs. All opinions are 100% mine. Now that I’m a father, I have found myself freaking out about things that I’ve never freaked out about before. Like, I’ll wake up in the middle of the night and wonder if we need to stock... Read the full article on
  • It’s a Three-Ring Zoo in Seattle Now

    Chris Pirillo
    20 Aug 2015 | 7:26 pm
    Hello, My Gnomies!Did you miss me? Did you even know I was to be missed, but not really missing (because I'm really still here and have been far from silent in social over the past few days)?Well, you should be seeing me on Friday's Nightline show (on the ABC network). Yes, I'm coming back to... Read the full article on
  • Tapping the Mic Again

    Chris Pirillo
    14 Aug 2015 | 9:20 am
    Hello, My Gnomies!While "Smaller is Bigger" has been my mantra for at least a year and a half now, the rest of the galaxy appears to be stuck in the opposite lane. I'm still far more inclined to produce an event that brings together 1,000 passionate creators than an event that brings together... Read the full article on
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Account Security (Why Strong Passwords are Not Enough)

    12 Aug 2015 | 10:35 am
    Our latest video explains why a strong password is not enough and what we can do to prevent problems with access to our sensitive accounts. It's called Account Security - Explained by Common Craft.   Here are the highlights: Learn how to make ExplainerGIFs like the one below with our FREE GUIDE. Watch the full video. About this video: From email to bank accounts and healthcare information, a lot of our sensitive information now lives online. Along with strong passwords, there are many things we can do to prevent access to this information. This video explains: The risk of others having…
  • Explainer Academy - Our Next Big Thing

    5 Aug 2015 | 9:28 am
    This is your invitation to join us on a new adventure. Every day, smart, well-meaning people write emails, have conversations or create documents that only make sense to one person: themselves. This lack of clarity causes frustration and wastes time.  We can do better.  That's why we're building the Explainer Academy.  The Explainer Academy will provide self-paced, online courses that will: Teach you how to repackage your ideas into explanations that are irresistibly clear and easy to understand for your audience and situation. Show you exactly how to turn your explanations into animated…
  • ExplainerGIFs - A Free Guide to Creating Useful Animated GIFs Using Common Tools

    30 Jun 2015 | 11:19 am
    Our free, self-paced guide will teach you how to create useful animated GIFs using common tools like PowerPoint and screencasting software. I’m quite sure you’ve seen animated GIFs on the web. Usually, they are short, looping clips of hilarious cats, or scenes from TV shows. GIFs have a long, wonderful history of being entertaining. We believe the format is capable of so much more. GIFs can be useful. In fact, I believe that animated GIFs have the potential to become a new kind of explainer experience; one that plays reliably across the web - and in email.  We call them ExplainerGIFs and…
  • New Video: Intellectual Property

    4 Jun 2015 | 10:19 am
    This video hits close to home. Like many of you, we depend on intellectual property laws. They are essential tools for helping creators build their careers and own the work they create. Unfortunately, the meaning and intent of the laws can be difficult to understand. We made this video to help others understand the basics and why the laws matter. Here are the highlights: About This Video This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to…
  • Thing Explainer: A New Book By Randall Munroe of xkcd

    13 May 2015 | 11:40 am
    What if you had to explain something very complex, like a rocket, and only use drawings and the 1000 most-used words in the English language?   That's the constraint that Randall Munroe made famous a while back when he explained a Saturn V rocket. For example, because the word "rocket" is not in the 1000 words, he called it an "up-goer" and that became the informal name for this kind of communication. You might remember a guest post by Sally James on this blog about the idea Mr. Munroe, whose work you may have seen on the web comic xkcd, is set to publish an entire book called Thing…
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    Drew's Marketing Minute

  • No one wants to be sold

    Drew McLellan
    31 Aug 2015 | 8:30 am
    Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back […] The post No one wants to be sold appeared first on Drew's Marketing Minute.
  • Dollar cost averaging equals marketing

    Drew McLellan
    17 Aug 2015 | 5:37 am
    If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be. According to, […] The post Dollar cost averaging equals marketing appeared first on Drew's Marketing Minute.
  • Fundraising is marketing

    Drew McLellan
    4 Aug 2015 | 1:30 pm
    Let’s face it — fundraising is marketing. I love the stories of the good old days in my community.  You’ve probably already heard the same sorts of stories in your community too.  How the “founding fathers” would gather over coffee and when the community had a need, they’d each pull out their checkbook and invest in […] The post Fundraising is marketing appeared first on Drew's Marketing Minute.
  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for […] The post Pinpoint your sweet spot customers appeared first on Drew's Marketing Minute.
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so […] The post Playbook for word of mouth appeared first on Drew's Marketing Minute.
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    Social Media Club

  • How to Write for Social Media

    3 Sep 2015 | 12:32 pm
    Social media is all-pervasive today. It connects minds and thoughts together; provides platforms for all kinds of views to be expressed. It has definitely made the world, a very small place to be. Thus, there can be no doubt why it should not be considered as a great innovative and inspiration tool for writing. After all, great writing comes from great thinking and great expression. That is what social media enables, in a very easy way. Social media encourages creativity The great variety of social media tools and platforms enables creativity to be expressed in different forms. Whether your…
  • Is it Possible to Market with a Goal to Break the Internet?

    31 Aug 2015 | 1:20 pm
    For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its intended reach, doesn’t often work. In social media, the term is misused to describe a scenario in which content breaks the normal boundaries of expected success. So when the famous picture of Kim Kardashian was posted it did go viral, but it probably wasn’t meant to. Remember the Gangham Style dance? How about #alexfromtarget? All of these forms of digital media did reach mass audiences…
  • Nostalgia Marketing: Is It Just A Phase?

    26 Aug 2015 | 9:45 pm
    Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look back more frequently and see where they were a year or more ago on this very day. Facebook allows you to see friendships from years ago. It’s typically fun and enjoyable (unless it’s a memory you wish you didn’t have to relive – oops!) and…
  • Take a Tour of Dell’s Social Strategy with Alison Herzog

    Dennis Y
    21 Aug 2015 | 11:07 am
    One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s and ramen shops now. Alison, who ran social at FamilySearch in Salt Lake City, is now in charge of global social and strategy. You’ve probably seen her social media command center– enough of these tour write ups…
  • Less Than Penny Clicks Still Exist on Facebook…

    Dennis Y
    17 Aug 2015 | 12:37 pm
    …breathlessly exclaims the headline. Forget about whether these clicks are any good– if the targeting is good or copy evens draws in the right people. Hey, it’s all about penny clicks! And you clicked on this headline, didn’t you? I’ll tell you my secret strategy but only if you sign up in the next 24 hours, at which point it will be gone forever. I used to sell penny fans from the Philippines, but you got smart to that, so now I’m peddling penny clicks. 40 minutes into the video and I’ve still not mentioned anything specific. But maybe I can pry open…
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    The Buzz Bin

  • Handling a Crisis: Head Trauma and the NFL

    Alyse Brunella
    3 Sep 2015 | 8:19 am
    Football season is here, and as a Green Bay Packers fan, I could not be more excited. But communications professionals say that the National Football League could potentially have more than just rowdy fans on its hands this season. This week, Sony Pictures released a trailer for a new movie about the dangers of head trauma in football. The film, Concussion, tells the story of neuropathologist Dr. Bennet Omalu, who discovered chronic brain trauma in football players, and the hostility he faced as the league tried to silence him.  As communicators, we all know the importance of being honest,…
  • Hey you! Do you know who you’re talking to? Three big signs that you don’t.

    Amy Fisher
    2 Sep 2015 | 11:00 am
    I’ve spent my entire 20+year career helping B2B technology brands “market” themselves better. And one thing I’ve discovered is this: most companies don’t have any idea who they’re talking to. Don’t worry; it’s not just your brand; it’s a universal challenge. Size of the company doesn’t seem to matter, nor does the volume of PR and marketing investment, or the passion of its employees. Most B2B technology brands simply don’t have a solid understanding of their target audience and what motivates buyers to write a check. When asked, these same companies will insist they…
  • Not Your Father’s Root Beer – Growth Strategies for Small Brands

    Olivia Tornick
    2 Sep 2015 | 6:00 am
    One of the most popular products to hit the beverage industry in recent history came in the form of Not Your Father’s Root Beer (NYFRB). This beer-slash-soda brand has taken the market by storm, as it represents one of the newest trends in alcohol, “malternatives” aka alternative malt beverages (usually artificially flavored). Social media has been in a tizzy as consumers frantically search for it on the shelves of their local retailers. The consumer is truly engaged with the product and shares updates about where to find it and what it taste likes.   Instagram feeds flooded with…
  • What do a CEO and a Harley enthusiast have in common? PadillaCRT’s New Brand Ad Campaign: Where Passion Meets Purpose

    Lynn Casey
    1 Sep 2015 | 5:54 am
    Ever notice the similarity among ads for communications firms? Differentiating an agency with a headline and body copy is a real challenge, especially an agency with as much to offer as PadillaCRT. I’m pleased to say that our Creative group overcame that obstacle with the Where Passion Meets Purpose campaign we’re rolling out this month. Our agency is all about enabling our clients to articulate their purpose, then connecting that purpose with the people who are important to their success. Since ours is a people business, why not let readers connect with some of the great people who live…
  • Social Responsibility for Future Generations

    Rachel McPherson
    31 Aug 2015 | 7:59 am
    We are paying a very high price for our kids losing touch with the real world. Listen, I’m on my iPhone too much, but that doesn’t mean it’s a behavior that should be passed down to the next generation.  As a brand, you want to drive consumers offline – in store, of course. What if you could do more? What if you could encourage them to rethink their behaviors for them and their family? Nature Valley Granola Bars are trying to do just that with their new “Rediscover Nature” campaign which seeks to put childhood back outdoors. So they produced a spot where they asked three…
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  • How Are Associations Using Learning Technologies?

    Maddie Grant
    3 Sep 2015 | 4:00 am
    HELP TAGORAS OUT!  How are YOU using learning technologies in your organization?  Their annual survey is aimed at any organization that provides educational products and experiences for its members, whether online or off, more or less formal. Their goal is to understand both whether and how organizations are using learning technologies. Jeff Cobb says they “define “learning technologies” broadly. It can include more traditional tools like learning management systems and Webinar platforms, but also social and mobile tools, community platforms, etc.” From Tagoras: If…
  • Should your online community be open or closed?

    Ben Martin
    2 Sep 2015 | 4:00 am
    This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. ———— Open or Closed—Who Can Participate? If your community is completely open, anyone can see everything, post anything, and participate as a full member of the community. If your community is completely closed, only people with special permission may see or post content and participate. In most cases, private online communities operate best when they have a mixture of open and…
  • A Millennial Approach to Mentoring

    Maddie Grant
    31 Aug 2015 | 4:00 am
    This post originally appeared on the Higher Logic blog, where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.  And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ———- Mentoring has been around since the dawn of time, and it certainly has been a central tenet within associations. Many of us can think of…
  • So did you GO to #ASAE15?

    Maddie Grant
    27 Aug 2015 | 4:00 am
    By Adele Cehrs, CEO of Epic PR Group and Author of SPIKE Your Brand ROI ———— You’re here, you went, you made sure you didn’t
  • Association Social Media: Kelli Windsor, Food Marketing Institute

    Maddie Grant
    26 Aug 2015 | 4:00 am
    I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.  Here’s a snippet of my conversation with just one of several great association social media folks.  Don’t forget, if you do social media for an association or nonprofit and would like to be interviewed for SocialFish, contact me anytime.  We love to hear about what you guys are up to. ——— Please introduce yourself and…
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    Christopher S. Penn

  • Writing Workflow with Scrivener

    Christopher S Penn
    3 Sep 2015 | 5:18 am
    Tamsen Webster recently asked about my workflow for publishing books using the Scrivener book publishing software. In this short 6 minute video, I walk through the creation of a book outline using the mind mapping software of your choice (assuming it can export to OPML), Scrivener, and then the Kindle app. If you enjoyed this, please share it with your network! Want to read more like this from Christopher Penn? Get updates here: The post Writing Workflow with Scrivener appeared first on Christopher S. Penn Blog.
  • Why do marketing strategies fail?

    Christopher S Penn
    2 Sep 2015 | 4:45 am
    Why do marketing strategies fail? Is it because we don’t have the right tools? Perhaps. Do we not have the right people? Maybe. Do we have a bad strategy? This is most likely. What is a failing marketing strategy? Recall the definition of strategy that we put forth in Marketing Blue Belt: Strategy, succinctly put, is goals x methods, limited by time and resources/environment. I’ve spoken to too many marketers recently who have said, “well, we’re not really sure what our goals are” or “we don’t know what kind of budget we have to work with” or…
  • Life lesson from a salt shaker

    Christopher S Penn
    1 Sep 2015 | 4:34 am
    When I sat down to breakfast one morning in Honolulu, I noticed that the salt shaker’s cap was very loose. Ah, I thought to myself, something in the world that needs a bit of fixing; I put the cap on correctly. A minor triumph to start the day, restoring order to the universe. A moment later, I tried to use the salt shaker and nothing came out. It turns out that Honolulu’s morning air was so dense and humid that all the salt stuck together. The previous occupants of the table (or perhaps the wait staff) had loosened it so that you could pour a clump out and sprinkle the salt with…
  • Simple travel tip: USPS flat rate large box

    Christopher S Penn
    31 Aug 2015 | 5:50 am
    When I travel on business, I occasionally do pick up things from my travels, such as interesting trade show giveaways, the random souvenir, client materials, etc. After a few trips, you learn to minimize what you pack and travel with. Going on the road is easy – you have total control over what you pack. Coming back after travel? You can get some interesting wildcards in your luggage. Consider then, what it costs to bring some extra stuff back: Depending on what you’re carrying, the checked baggage fee may cost more than the items are worth. For less stress, less heavy lifting,…
  • Beware of marketing assumptions

    Christopher S Penn
    27 Aug 2015 | 5:52 am
    I’ve had the pleasure and privilege of speaking at the Hawai‘i Tourism Association’s annual conference in Honolulu, a gorgeous city. I’d not been to Honolulu before, so it was fascinating to walk around a city in which Japanese is more or less the de facto second language. Signs, menus, directions – all have Japanese versions next to their English versions. It’s been great to practice my very rusty Japanese skills. Here’s the interesting assumption people make about me. Shopkeepers, store owners, and other tourists assume I speak Japanese. It’s…
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  • How to automate your social media marketing

    Chris Abraham
    3 Sep 2015 | 3:44 am
    Photo by Ryan Somma (Creative Commons BY) Target audience: Digital marketers, PR professionals, businesses, brands, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Even if you have enough money to hire an entire social media army as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots don’t even occur during the workday anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur. Some say from 9 pm to midnight…
  • Glip: A dazzling new project management tool

    JD Lasica
    27 Aug 2015 | 4:00 am
    A screenshot of a recent Cruiseable team video chat on Glip. And the major disappointment that is Disqus This is part three of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Glip and Disqus. Also see: • Part 1: Great tech startups begin with a great development team • Part 2: Followerwonk: A powerful tool to up your Twitter game – See more at: Target audience: Entrepreneurs, startup teams, angel investors,…
  • Followerwonk: A powerful tool to up your Twitter game

    JD Lasica
    20 Aug 2015 | 2:01 am
    Here’s a video showing you how we’re using FollowerWonk for our new startup, Cruiseable. And why increasing your @contacts score is vital to your brand’s health This is part two of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Followerwonk to increase Cruiseable’s footprint in social media. Also see: • Part 1: Great tech startups begin with a great development team Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators,…
  • Great tech startups begin with a great development team

    JD Lasica
    10 Aug 2015 | 3:44 am
    Ela Goczyńska-Han, COO/Business Development Chief of Coders Mill, at the company’s table at the Launch Festival in San Francisco in March (Photo by JD Lasica). This is part one of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at the decision to hire an overseas development team, Coders Mill. Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts. During the past 16 months, as longtime readers know (and this blog goes back a long…
  • Tools to find and engage your true-blue fans

    Chris Abraham
    5 Aug 2015 | 3:48 am
    Chris details his online influencer process Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Today I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach, long-tail blogger outreach, and social media marketing so a major part of my services include sifting through the entire Internet to come up with a hyper-targeted list of online influencers with whom to engage during the…
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  • Google’s ad penalties are more significant than Apple’s ad blocker

    Nathaniel Mott
    3 Sep 2015 | 7:47 am
    “Highly unlikely” would probably be how you’d have responded a year ago to someone telling you two of the largest tech companies in the world — Apple and Google — would both try to fix mobile advertising by blocking ads, but that’s currently the case. For instance, much has been made of a new feature allowing iPhone and iPad owners to block advertisements in Safari when iOS 9 debuts –with the rationale that it will enhance web browsing. But Google’s recent decision to start penalizing websites featuring app install ads –intrusive ad…
  • Hulu subscribers can now go commercial-free

    Tom Cheredar
    2 Sep 2015 | 8:30 am
    Streaming video service Hulu will start offering subscribers an option to eliminate advertising during programs, the company announced today. The move is significant because Hulu has traditionally thought to be against any business model that didn’t include commercials, which were identical to those found on cable and satellite television and nearly as lucrative. And since Hulu’s owners consist of major media companies (Comcast, Disney, News Corp.) — all firmly pro-advertising (or so it seemed) — it didn’t seem like that would ever change. However, it looks…
  • LinkedIn puts Slack in its crosshairs with updated messaging platform

    Nathaniel Mott
    1 Sep 2015 | 12:23 pm
      LinkedIn is either suffering a mid-life crisis or experiencing a renaissance. The company has traditionally focused on helping workers further their careers by transforming all of their acquaintances into potential “connections” that can endorse any of their skills or simply become another notch in their digital belts. It has also tried to become a content hub for these same professionals by acquiring the Pulse news startup and working on content marketing tools. Now an update to the company’s messaging system, which previously looked like an email client from…
  • Google’s logo gets redesigned for the Alphabet era

    Tom Cheredar
    1 Sep 2015 | 9:40 am
    Search giant Google unveiled an updated version of its logo today, which last saw a significant change back in 1999. The redesigned logo was done to mark a new era for Google, the company said in its announcement. Last month Google Inc. restructured and rebranded as Alphabet — a holding company that owns a slightly slimmed down version of Google as well as several other organizations like Nest, Google X, and Calico. The company states: “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for…
  • Twitter takes on Facebook, Snapchat with improved photo tools

    Nathaniel Mott
    31 Aug 2015 | 10:20 am
    New image and video editing tools revealed in recent tweets from various celebrities show that Twitter is, once again, bringing the fight to Facebook and Snapchat. The new tools appear to allow Twitter users to share images with text overlays, stickers, and other modifications. Twitter’s existing tools merely allow people to crop images or run them through filters that greatly change their appearance, whether it’s by upping the contrast or making them look like old Polaroid shots. Here’s one of the more popular examples of what the new tools can do, courtesy of Taylor…
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  • CommuniCon, San Francisco (October 6th, 2015)

    Richard Millington
    3 Sep 2015 | 9:45 am
    Over the past few months we’ve been highlighting how you can use proven principles from social psychology to optimise everything you do to build communities. This includes improving every message you send out, every activity you organize, how you onboard members, foster a powerful sense of community, and plenty more. I’m happy to have the opportunities to share the best of these tactics at ComuniCon on October 6th in San Francisco. During my keynote talk, I’ll share my favourite universal principles for increasing engagement in a broad range of communities. I feel…
  • The 6 Gibbs Characteristics And Provoking A Defensive Response

    Richard Millington
    2 Sep 2015 | 6:52 am
    A warning provokes defensiveness on behalf of the participant. It’s the least effective way to change behavior. Gibbs lists 6 characteristics that will provoke a defensive response; being critical, controlling, guarded, aloof, superior, and dogmatic. A warning covers at least 3 (criticism, controlling, superiority). Once you warn a member, they can’t change their ways without first changing taking a hit to their self-concept. Most people won’t do that. They’re far more likely to protect their self-concept and continue (or increase) acting that way they have until you remove them. In…
  • So You’ve Been Hacked

    Richard Millington
    28 Aug 2015 | 9:40 am
    Your members don’t care how or why their private information was published online. They don’t care what steps you’re taking to secure the site or make sure it doesn’t happen again in the future. And they certainly don’t care how upset or violated you feel about it. They only care how likely they will be hurt socially or financially. Any message you send after a hack that doesn’t tackle their core questions is a waste of oxygen. E.g. Will my friends/colleagues see my embarrassing pictures or compromising e-mails?  Will I be charged for things I didn’t buy? Will my husband/wife…
  • Every Member Has ‘Tells’ That Help You Increase Engagement

    Richard Millington
    27 Aug 2015 | 1:29 pm
    If you read the archives of Waiter Rant (circa 2006 – 2008), you quickly notice Steve can read his customers incredibly well. Within moments of entering a customer he’s sized you up and knows what you want. Some want the experience, some want to be left alone, some want their status reaffirmed. Every customer walking into that restaurant feels they are unique, but with enough experience and enough data-points they all fall within a handful of archetypes. Managing any type of social group is similar. Once you’ve seen enough members you can spot their tells. You can…
  • When Is The Best Time To Publish?

    Richard Millington
    26 Aug 2015 | 10:15 am
    Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped us plan content calendars Then the internet (and sites like Mashable/Lifehacker/BoingBoing) discovered higher post frequency was strongly correlated with higher levels of traffic i.e. the more you speak, the more people receive the message. We combined both lessons to create a monster. The content calendar triumphed over the message. Posting at increasingly short intervals became more important than having something important to say. This…
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    Daily Blog Tips

  • 3 Reasons to Use Video on Your Website or Blog

    Mark Zeni
    2 Sep 2015 | 10:08 am
    Despite video’s huge popularity (think YouTube, Meerkat, etc), there are many website owners and bloggers who still don’t use it. If you are one of them, here are three reasons to rethink your video strategy. 1. It helps to deliver your message Depending on the type of content you publish, using video might be a great way to deliver your message. Video helps your users understand the concepts you are trying to explain. One reason people love video is that it provides them with a change of pace – and some visual relief – from having to read information. This is especially…
  • How to Email Busy Bloggers and Get Response

    Guest Author
    25 Aug 2015 | 7:37 am
    Do you know what happens after you click send an email to a busy blogger? Well, you guessed it right. It gets ignored. Most top bloggers are busy. They’re extremely busy. At an average, every influential blogger receives anything around 150 to 200 new emails every single day. Unless and until he’s a superman, he won’t get enough time to read each and every email he gets. So what busy bloggers generally do? They ignore most of their emails! How do they decide which emails to ignore and which ones to respond? And how can you write emails that get response? Are you curious to find out?
  • Have Customers Who Need Images? Check Out Bigstock Ambassador

    Mark Zeni
    19 Aug 2015 | 6:47 am
    As you probably know, word of mouth is paramount in every segment today. The explosion of social media and review sites made sharing your opinion about a service or product incredibly easy. If you have readers or customers who need royalty-free photos, you should become a Bigstock Ambassador. First of all, if you have a blog or website and is not using affiliate marketing to monetize it, you are missing out. Affiliate marketing is when you promote the products or services of another company, and whenever you referrer refer a lead or customer, you earn a commission. It’s a great way to…
  • 10 Tools Bloggers Can Use For Promotion on Social Media

    Guest Author
    16 Aug 2015 | 9:44 pm
    Whether you are an individual or a company, social media channels are worth giving a go. They say you have to be where you customers are—and that is definitely social media for most people who own a smartphone. According to Techcrunch, 80% of all online adults now own a smartphone. Social media provides a unique link to customers that were never there before. Easy, in-expense, personal, and direct communication, this channel is an all-in-one package of pros and few, if any, cons. It also enables your “wooed” customers to market your brand without even asking them to. Making use of all…
  • 7 Proven Online Business Models that Work in 2015

    Guest Author
    10 Aug 2015 | 9:57 am
    Recent data published by Internet Retailer reveals that online sales totaled $304.91 billion in 2014, a 15.4% increase from 2013, and that an estimated $350 billion will be spent online at the end of this year (2015). This is in the US alone. While we’re all obsessed with the Mark Zuckerbergs, Jeff Bezos, Larry Pages and Sergey Brins of this world, the fact remains that there are a lot of average people making a difference, and ensuring a comfortable living for themselves without necessarily having to create the next big thing. If you are yet to start an online business, all data and…
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    Context Over Dogma

  • Shorter Is Better. Deal With It.

    Matt Peters
    13 Aug 2015 | 12:50 pm
    I’ve noticed an interesting trend among social media marketers lately: they are trying to cram more and more content into each social post. I thought it was common knowledge (not to mention commons sense) that shorter captions tend to perform better on platforms like Facebook and Instagram. I’ve always tried to hold myself to conveying one idea and one idea only in each post. This trend came into focus for me last week in a meeting where the client was actually advocating for paragraph-long captions on their Instagram posts in order to “convey the full story.” I was…
  • Facebook Analysis – The Nerdist

    Ed Gazarian
    3 Sep 2013 | 10:01 am
    We here at Pandemic Labs are big fans of The Nerdist. Using the Watchtower Analytics platform, we took a hard look at their Facebook Page. View the infographic here, and read below to see what we found. The Nerdist posts a lot of links. Many of those are Facebook posts announcing the release of a new episode of The Nerdist Podcast. That’s cool, guys. But consider posting a single photo (Of the guest? Of the scene while recording?) and linking to the new episode from the image’s caption. Your EdgeRank will improve, and your clickthroughs will follow suit. Weekend posts from The…
  • Facebook Analysis – Marvel vs. DC

    Ed Gazarian
    1 Aug 2013 | 1:13 pm
    In previous blog posts, strategies for the development and deployment of smart Facebook fan acquisition campaigns have been outlined. In this post, we’re going to look at two houses, both alike in dignity. Using Watchtower Analytics, we analyzed the Facebooking of the two biggest comic book publishers out there. Here’s what we found. Both brands lean heavily on the 12:00 pm Eastern posting time. This suggests a mechanical schedule that isn’t optimized for the times at which each brand receives proportionally higher engagement, as detailed below. Both brands are neglecting…
  • A Video Letter to Odwalla

    Matt Peters
    2 Apr 2013 | 1:24 pm
    I love Odwalla products. They taste good and at least I think they are better for me than drinking yet another Diet Coke. Here is a short video letter to Odwalla where we quickly explore a major hole in their Facebook strategy that we discovered using Watchtower. [iframe src=”″ width=”100%” height=”386″] Summary: They have got to start posting on the weekends!
  • An Open Letter to the San Francisco 49ers

    Greg Shumchenia
    30 Jan 2013 | 4:29 am
    Looks like you’re enjoying an extra 2.5 million interactions this month thanks to that NFC Championship win. The extra interactions brought your engagement rate up from a somewhat respectable 0.70% to a whopping 1.59%. You’re approaching the Super Bowl and Facebook Page dominance, but there are still a few areas where you can improve. Most notably the timing of your content. Take a look at the graph below. Your fans love to engage with your content when you post it between 11pm – 4am EST, but these are some of your lowest volume posting times. Instead you post mostly at 1pm and 2pm EST…
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    Louis Gray

  • Having a Clear Call to Action Can Drive Real Results

    31 Aug 2015 | 5:45 pm
    As a member of the Google Analytics team, I regularly field questions at events or on our social channels about how online and offline activity can drive results, and what metrics have value. As no two businesses are the same, it's critical to determine the status of your company and find if your activity can bring impact to results that matter, be they clicks, leads, registrations, opportunities or real revenue. When the goals are determined, and you have stakeholder buyin, then you can start your work. (See: Measure What Matters Most)Among the most common questions I see are those around…
  • Tech Company Shifts Position Sunnyvale as Major Hub for Next Decade

    30 Jul 2015 | 11:20 am
    In Silicon Valley, some of the most prosperous cities and most sought after zip codes to live, raise a family and send kids to school, are directly dependent on the proximity to corporate headquarters of the leading technology companies. As some of the biggest companies are running out of room in their headquarter cities, the resulting demand for continued growth is putting pressure on neighboring communities. Sunnyvale looks like ground zero for this next wave.Cupertino, home to Apple, the most valuable company on the planet, has a median home price north of $1.7 million dollars, up 15% year…
  • Preaching to Our Choirs and Setting Up Blinders for All Else

    14 May 2015 | 10:15 am
    Just about four years ago, Eli Pariser raised some very real flags about the "filter bubble", concerned that many of us on the Web were limiting our viewpoints by following those people and companies with whom we were most aligned. Our personal positions on politics, sports, and yes, even technology, have us in a constant state of affirmation seeking, and the desire to be part of a group of like-minded people, to reinforce our position and strengthen our decided upon beliefs, that we just might be right. And should somebody in our streams disagree with us, or launch into an off topic rant, we…
  • FriendFeed's Closure Another Painful Loss from a Vibrant Era of Social Media

    9 Mar 2015 | 3:00 pm
    Amidst all the Apple watch hoopla today, FriendFeed's blog announced the long-ignored social networking pioneer was finally going to be taken out back behind Facebook's brilliant new campus and be put down for good. With the network's acquisition five years behind us in the rear view mirror, and user statistics consistently down, mothballing the once unique and vibrant community seemed only a matter of time, and the time has come.The closure will be by no means without pain. For the many people who made the site their center for capturing their updates around the Web, from the simplest status…
  • YouTube Kids: Smart, Mobile First, and Child Sized.

    23 Feb 2015 | 3:45 pm
    In December, I wrote about viewing technology through the eyes of a child. As much as I think of myself as an early adopter and 'with it' net citizen, I'm equally amused and amazed at the activities my own kids rapidly learn and partake in when it comes to technology and the Web, how things and concepts once considered the future are commonplace. And their eyes, unvarnished by the way things have always been, highlight shortcomings in our software and websites that historically have been designed for fully literate adults on the desktop.I've been particularly excited to watch (and trial)…
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  • Born Creative – Our New Book Will Be Free For 500 People

    Harry Hoover
    12 Aug 2015 | 11:37 am
    We’re publishing a new book soon called Born Creative: Free Your Mind, Free Yourself. If you would like to know when it is available, subscribe using the “Join Now” button below. I plan to give the book away to 500 people. So, if you sign up, you will be the first when and where to go to get your free copy.   Sign Up Today! required Email Address: Email & Social Media Marketing by VerticalResponse Other Posts You Might LikeMarketers: Video’s Time Has ComeZemanta
  • Marketers: Video’s Time Has Come

    Harry Hoover
    13 Apr 2015 | 1:26 pm
                          Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Forbes reports that 75% of executives they surveyed said they watch…
  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
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    New Marketing and Interactive

  • 52 Types of Marketing Strategies (Dean Whitney)
    16 Aug 2015 | 7:15 pm
    Great deck by; 52 Types of Marketing Strategies to help you build awareness and attract new customers. 52 Types of Marketing Strategies from The Cult Branding Company Continue... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Marketing Lead Nurturing Illustrated [Infographic] (Dean Whitney)
    1 Aug 2015 | 2:47 am
    Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status.... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Should Apple Watch Apps Be Part of Your Business Solution? (Dean Whitney)
    29 Jun 2015 | 6:35 pm
    The Market While all of the major players producing watches and other wearables are staying very tight-lipped about the total sales of their product, one thing is clear: wearables are here to stay.... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • The Collaborative Economy Can Ignite Businesses (Dean Whitney)
    18 Jun 2015 | 2:10 pm
    The collaborative economy, which is based on sharing goods and services, has allowed companies to take latent resources and organize them into booming businesses. Startups no longer have to develop... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Lean Action Plan System (LAPs) (Dean Whitney)
    14 Jun 2015 | 10:22 am
    What’s the fastest way to get your business from where it is now to where you want it to be? You need to focus on only what will deliver the most value. How can you do that? The Lean Action... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    Direct Marketing Observations

  • The Secret to Digital Innovation in an App Centric World

    marc meyer
    2 Sep 2015 | 9:33 am
    I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this. It starts with one person. It’s born from one idea. You take that one idea and you make it better. You take one thing about that original idea and you tweak it. You find one person who can see your vision and you become one. Then you find another. You find that one competitor and you beat them or you take…
  • Ashley Madison and the Case for In the Moment Marketing

    marc meyer
    20 Aug 2015 | 9:24 am
    Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. Think Bitcoins and Silk Road but in the name of cheating… For those in the know, this is just another notch in the belt of just how “nonprivate” your privacy is and how your data is, for wont of a better analogy, nothing more than sargassum…
  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
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    MJM » MJM |

  • Hello world!

    6 Aug 2015 | 7:43 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Brass Tack Thinking

  • 40 Random Lessons from 40 Years On Earth

    Amber Naslund
    29 Aug 2015 | 4:38 pm
    I turned 40 last weekend, and as I reflected on that, I wondered what I’d tell my kid about what I’d learned on the planet so far. This is what I came up with. 1. Unless you’re in the business of saving lives at work, you aren’t. It’s okay for not everything to be treated like a life-threatening situation. 2. Maya Angelou was right. When someone shows you who they really are, believe them. The first time. 3. Life changes on a dime. Hug more people because they too often disappear and you’ll regret not doing so. 4. Have a hobby of your own. People who are interested in…
  • The One Rule That Changed My Work-Life Balance Forever

    Amber Naslund
    27 Jul 2015 | 5:23 pm
    I get really frustrated when I read productivity articles. How to do more in your workday, how to hustle and work 14 hour days without burning out, the twelve apps you should use to automate your work life… enough. Here’s the backstory: I’ve been in the workforce for 21 years now. I’ve managed teams since year three, and I’m now an executive at a growth-trajectory software company. If anyone knows about the “busy trap”, I do. I’ve come close more than once to utterly burning myself out on work. (Mostly because my self-worth was far, far too tied…
  • The Startups No One Talks About.

    Amber Naslund
    14 May 2015 | 6:00 am
      If you listen to the tech media, the definition of a startup is pretty much: A technology company Funded by venture capital Geared toward some kind of “exit” event (either acquisition or IPO, more often the former) But the reality is that a startup can be any number of different kinds of businesses. The nature of a “startup” as opposed to simply a small or new business is —  according to Paul Graham, the co-founder of Y Combinator — that it is designed for growth, and that it is in place to test the models that will fuel that growth. By that…
  • It’s Time For Some New Voices in Tech.

    Amber Naslund
    12 May 2015 | 9:01 am
    I think it’s high time for a new generation of tech leaders — and voices — that aren’t VC-saturated silicon bubble dwellers but people who are deep in the dirt and working hard to build sustainable companies, not just quick exits. I know that I’m at a saturation point with “tech” as we know it and I’m ready for some new perspectives. And yes, that includes learning to express mine. For the 8 or so years I’ve been actively working in tech (and the many more when it was part of my job), I’ve wanted to write about my perspective. To…
  • Having Purpose To Your Story.

    Amber Naslund
    26 Mar 2015 | 7:00 am
    If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. I figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If I believe in what I’m doing, what I’m talking about, what I’m selling…
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  • The Secret to Better Learning That Most People Don’t Know

    Jeremy Dean
    3 Sep 2015 | 7:34 am
    Despite multiple studies showing the benefits, many people don't know this learning trick. » Continue reading: The Secret to Better Learning That Most People Don’t Know » Read, the new site from PsyBlog's author Related articles: Here’s The Curious Secret To Perfect Learning While You Are Distracted The Secret To Learning is Reverse of Conventional Wisdom Offline Learning: How The Mind Learns During Sleep Mental Practice Makes Perfect 10 Superb Psychological Advantages of Learning Another Language
  • A Simple Test Could Help Identify Thinking Problems

    Jeremy Dean
    2 Sep 2015 | 7:33 am
    Test identifies smaller brain volume and problems with thinking. » Continue reading: A Simple Test Could Help Identify Thinking Problems » Read, the new site from PsyBlog's author Related articles: Here is Why Age-Related Memory and Thinking Problems Are Less Scary Than Many Imagine A Blood Test for Depression Simple Test Predicts Alzheimer’s 18 Year Before Diagnosis Blood Test for Alzheimer’s Breakthrough Early Fitness Preserves Thinking Skills 25 Years Later
  • Amazingly Some People Live Without This Normal Mental Ability

    Jeremy Dean
    1 Sep 2015 | 7:27 am
    It's possible to lack a very common mental ability, without even realising. » Continue reading: Amazingly Some People Live Without This Normal Mental Ability » Read, the new site from PsyBlog's author Related articles: People With This Special Quality Can Control Their Dreams The Weirdest Way People Communicate Their Happiness Easy Mental Trick Which You’ll Be Surprised To Learn Reduces Appetite Certain Foods Can Damage Your Ability To Think Flexibly Mental Practice Makes Perfect
  • This Supplement May Reduce Risk of Psychotic Disorders

    Jeremy Dean
    31 Aug 2015 | 8:58 am
    First study to show a positive effect of this supplement on serious mental illness. » Continue reading: This Supplement May Reduce Risk of Psychotic Disorders » Read, the new site from PsyBlog's author Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia The Personality Trait That Doubles Alzheimer’s Risk How Cynical Personality Traits Affect Dementia Risk A High IQ May Also Have This Mental Cost, Psychologists Find
  • Four Common Foods That May Lower Risk of Depression

    Jeremy Dean
    30 Aug 2015 | 8:39 am
    ...and three foods linked to increased risk of depression. » Continue reading: Four Common Foods That May Lower Risk of Depression » Read, the new site from PsyBlog's author Related articles: 10 Most Addictive Foods: All But One Are Highly Processed A Common Vitamin Deficiency Linked to Depression in Women New MIND Diet Lowers Risk of Alzheimer’s Disease Over 50% These Everyday Foods Have a Powerful Connection With Mental Wellbeing 4 Very Common Medicines Newly Linked to Irreversible Dementia Risk
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    Regular Geek

  • Geek Reading September 3, 2015

    Robert Diana
    3 Sep 2015 | 5:30 am
    Today, we have a great bunch of articles, but nothing that truly leads the day. You should focus your reading on the development, performance and security sections today. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Surviving Software Heroes | DaedTech 4 essential how-tos for dealing with scope creep | Atlassian What Are We Doing? | AVC Design and Development Approaches For Multiplatform UI Design Adaptation: A Case Study | Smashing Magazine Good Application Development Hygiene | Adam.Blog() This App For Kids…
  • Geek Reading September 2, 2015

    Robert Diana
    2 Sep 2015 | 5:32 am
    Today we start with Google’s new logo. If you have not seen it yet, you clearly did not use the internet yesterday. Seriously, everyone reported on this. On the startup side, we have an excellent article from Jeromy Sonne about product activation and retention being the key to revenue growth. Lastly, as much of a geek as I am, there is much truth in the KD Nuggets post about the one language a data scientist must master, business. This is also very true for developers as well. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories…
  • Geek Reading September 1, 2015

    Robert Diana
    1 Sep 2015 | 5:30 am
    Today’s lead story comes from Google where they announced that Android Wear will now will with iPhones. In the performance and scalability section, we have an article on HighScalability where they have a great overview of building globally distributed applications. At FastML, they talk about evaluating recommender systems, specifically getting past the typical RMSE (root mean square error) measurement. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Android Wear now works with iPhones | Google Blog Startups, Career and Process…
  • Geek Reading August 31, 2015

    Robert Diana
    31 Aug 2015 | 5:30 am
    Two good startup articles lead today. First, Paul Graham talks about why it is safe for founders to be nice. It was good to see this because so many people think the founders need to be much tougher. On TechCrunch, we have the math behind SaaS startup valuations. This is a good read for people wondering how to value their startup. For those of you interested in distributed systems, I give you this wonderful tweet: There are only two hard problems in distributed systems: 2. Exactly-once delivery 1. Guaranteed order of messages 2. Exactly-once delivery — Mathias Verraes (@mathiasverraes)…
  • Geek Reading August 28, 2015

    Robert Diana
    28 Aug 2015 | 5:30 am
    Two completely unrelated stories lead our day. First, TechCrunch reports on the new keyboard that LG made for mobile devices. That doesn’t sound interesting until you hear that it rolls up into a stick. If it is as good as it looks, I will be getting one. The Washington Post talks about the trading anomalies this past Monday. Basically, there is the possibility of a software defect in some ETFs that caused a rapid decline and just as quick a recovery. I am sure most of you have never asked about testing an edge case where the Chinese market is crashing and there is a sudden selloff in…
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    News Watch

  • Donald Trump points out the Iran deal could put the US at war with Israel

    Brian Molidor
    3 Sep 2015 | 12:41 pm
    Love him or hate him, he does tend to cut through the minutia to find the most poignant points in a deal. Whether it’s his years of master deal-making or standard common sense, Donald Trump made a point about the Iran deal that might just be the best reason yet to extinguish it before it becomes a total blazing war. In an interview on CNN Tonight, Trump pointed to language that we haven’t verified that implies a military alliance with Iran. If that’s the case, then an attack made by Israel against Iran could result in the United Nations forces, including United States…
  • Mainstream media silent about Khamenei’s hatred of United States

    Michio Hasai
    2 Sep 2015 | 2:48 pm
    The President achieved a major victory this week. He now has enough members of his own party to prevent a 2/3rds majority in the Senate from stopping the Iran deal. While it’s still unclear how having 65% of the Senate opposing the deal is considered to be a victory outside of the logistical implications (in other words, not worth bragging about), the President has cemented his legacy of either peacemaker or the primary instigator of WWIII. That’s dominating news in regards to Iran, but there’s something that very few in mainstream media (at least in the United States) are…
  • Time for an upgrade

    Nathan Ehinger
    1 Sep 2015 | 12:56 pm
    I remember a time when Kia was simply a bargain basement car company and many of us who were not so familiar with them wondered what a Kia was.  Now the Korean automaker has shown us it can change over the years.  Many of the Kia models we saw when they first came over and began selling in the US don’t look anything like the models of today.  Kia has reinvented itself time and again and with good reason and certainly because it wants to continue to be a serious contender in the market. At first, Kia has some cars and SUVs that looked like they might fall apart when you drive them. …
  • Ants can replace pesticides

    Scarlett Madison
    31 Aug 2015 | 10:24 am
    Throughout history humans have exhibited our dominion over animals. But, this ability has been taken to a whole new level: Training ants to eradicate unwanted pests. ANTS! Farmers in tropical forests are training ants to kill off bigger pests – The Independent — Pest Control News (@pestnewser) August 30, 2015 What makes this so innovative and brilliant is that it replaces the need for harmful pesticides, as well as other chemicals. The fact that ants are on every continent, other than Antarctica (ironically), means that this practice can potentially be…
  • High school auto clubs are still a hit

    Nathan Ehinger
    29 Aug 2015 | 12:37 pm
    In the 1950s-1970s it was hard to imagine a teenage male being interested in more than sports, girls and cars, but in today’s world many of these teens are so tech savvy and drive cars that don’t need working or offer the ability to work on them that it seems like auto clubs in high school is a thing of the past.  Some high schools certainly still offer automotive classes and have an auto club, but  the numbers are down, but don’t tell that to the crew at Freedom High in Wisconsin who have a huge and popular auto club. This club was founded in 2009 when the founder Jay Abitz realized…
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  • iCrossing becomes a Google Analytics Certified Partner (GACP)

    Steph Fabb
    2 Sep 2015 | 8:30 am
    I am really excited to announce that the iCrossing web analytics team has received recognition of our knowledge and experience with Google Analytics – we are now a Google accredited supplier of Google Analytics consulting, implementation, reporting & analysis, and training services. As a team we have an unhealthy obsession with data, we know how important it is to understand how your marketing activity is performing so you can re-allocate budget accordingly, focus on the good stuff and stop pouring money into the bad. In order to do this you need to really understand how your…
  • Unleashing Potential in retail? It’s all about engagement

    Georgie Wright
    3 Aug 2015 | 3:22 am
    At the end of last week we hosted an event at London’s exclusive Ham Yard Hotel which focused on Unleashing Potential within retail, turning audiences into consumers. We were joined by a vast array of speakers from very different backgrounds and industries, to hear what they thought was the key to unleashing brand potential in retail. As we heard from marketers, storytellers, strategists, mobile specialists through to augmented reality (AR) tech platforms, there was one resounding theme that came out again and again, engagement. Mark Iremonger, CSO, iCrossing To kick us off Mark encouraged…
  • The difference between making an impression and buying one

    Rob Quattromini
    2 Jul 2015 | 5:46 am
    Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel a week of inspiration was enough to entice me, but the sheer hysteria around the event was something that I didn’t expect. The academy itself was a week of intense learning, sharing and networking that allowed me to dive head first into the world of media alongside some of my global peers. On the Sunday we arrived it was the calm before the storm as the academy commenced the following day.
  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
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    C R U C E S

  • Google’s evolution (video)

    Michael Myers
    1 Sep 2015 | 9:11 pm
  • How to build a brand by Laura Roeder and David Karp (video)

    Michael Myers
    26 Aug 2015 | 10:27 am
    @lkr + @davidkarp talk about building a brand.
  • It’s time for Flipboard to get contextual

    Michael Myers
    23 Aug 2015 | 7:52 pm
    I love Flipboard. It’s an amazing tool and I’ve recommended strategies in the past. I’ve been spending more time on it lately and they’ve been doing a great job of suggesting topics for me to follow. When I open the app, it takes me to the Daily Edition, which is an aggregate of all stories ...
  • A modern day breakup

    Michael Myers
    13 Aug 2015 | 4:23 pm
    There are several things I find interesting about this video. This is how many relationships end (and begin) in today’s mobile culture. This is a “music video”. There used to be these things called music videos when MTV wasn’t a cultural scab on the collective shin. Enjoy!
  • Am I watching an online community die?

    Michael Myers
    11 Aug 2015 | 4:18 am
    I have been on Imgur (pronounced imager) since 12.13. I can’t remember exactly why I decided to spend time there but I immediately loved it. Visually, it somewhat resembles Pinterest. The primary difference is that it’s filled with user-generated images, gifs, etc instead of professionally taken photos. It was created as the image hosting server for Reddit and a ...
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    Twilight Fairy

  • Inside Out Genovese Pasta At The Beach

    Twilight Fairy
    18 Aug 2015 | 9:57 am
    I love Basil. Which is why I have untamed Basil bushes growing in my lawn. It’s a cousin of our very own Holy Basil (Tulsi) but tastes very different. Apart from garnishing anything with basil, the best thing to make with it is Basil pesto. Pesto is a sauce originating in Genoa in northern Italy and traditionally consists of crushed garlic, basil, pine nuts blended with olive oil, and Parmesan cheese. There are many variations to this. You can add a dash of other herbs that go with basil or replace pine nuts with walnuts or even almonds. You can also make it without any nuts and it’ll…
  • Hostgator is Post-Traitor

    Twilight Fairy
    23 Jul 2015 | 2:33 am
    Here’s why you should never use hostgator’s services. They are post-traitors. They lose mail data. And then you can never get it back. In short – they can not be relied upon for hosting your data, which is precisely what their job is. I have been using Hostgator since 4 years now for my professional photography domain I started with the US servers after which my account was shifted to India servers following their expansion into India just a month after I signed up. Since then, my experience with HG has been a living hell! Their India team is the most…
  • A drive till neemrana

    Twilight Fairy
    22 May 2015 | 10:01 am
    The first 4.5 months of this year went in coping with the kneecap dislocation and the subsequent MPFL reconstruction surgery I had to get done to fix the ligament that got ruptured. This included intensive physiotherapy for 2 months and even though I am not 100% ok yet, I am at least “kaam chalau” ok. Good enough to go out and be social again. I’ll write more about the MPFL reconstruction journey later. For now I shall talk about another journey – one from Gurgaon to Neemrana, while driving myself (yes, a big deal after surgery) and that too in a brand new car – the new Tata bolt! I…
  • Hair today, what tomorrow! (Review)

    Twilight Fairy
    9 Mar 2015 | 10:58 am
    So I took up the #happyhairchallenge from Garnier almost a month back & at that time my hair had the tendency to be like what I highlighted here! Here’s the journey from a tendency like this –> to using this –> to hair like this –> KIDDING! No my hair didn’t change colour! to this –> (well somewhat) After using the shampoo frequently over a period of a month, following was my experience: In the initial days of usage, my hair would feel soft immediately after the wash and conditioning process. However once my hair would dry properly, it would look rather electrified and I had to…
  • Hair today, what tomorrow!

    Twilight Fairy
    20 Feb 2015 | 10:22 am
    Since the beginning of time immemorial, I’ve had rather long hair (almost knee length or at least butt length for most of my life). Last year on women’s day I chopped my tresses in a bid to do something different, and went in for “shoulder length hair”. I know that counts as “long” for many but for me it was *rather* short going by what I had almost all the time. My biggest problem has always been how to keep my hair free from entangling and avoiding heartbreak (also known as hairfall that results from the aforementioned entangling). My hair is naturally wavy, and it tends to go…
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    Ben Werdmüller

  • On the new web, get used to paying for subscriptions

    1 Sep 2015 | 8:26 am
    The Verge reports that YouTube is trying a new business model:According to multiple sources, the world’s largest video-sharing site is preparing to launch its two separate subscription services before the end of 2015 — Music Key, which has been in beta since last November, and another unnamed service targeting YouTube’s premium content creators, which will come with a paywall. Taken together, YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall.At first glance, this seems like a brave new move for YouTube, which has been ad-supported since its…
  • What would it take to save #EdTech?

    16 Aug 2015 | 3:48 pm
    Education has a software problem.98% of higher educational institutions have a Learning Management System: a software platform designed to support the administration of courses. Larger institutions often spend over a million dollars a year on them, once all costs have been factored in, but the majority of people who use them - from educators through to students - hate the experience. In fact, when we did our initial user research for Known, we couldn't find a single person in either of those groups who had anything nice to say about them.That's because the LMS has been designed to support…
  • The Internet is more alive than it's ever been. But it needs our help.

    9 Aug 2015 | 11:19 am
    Another day, another eulogy for the Internet:It's an internet driven not by human beings, but by content, at all costs. And none of us — neither media professionals, nor readers — can stop it. Every single one of us is building it every single day.Over the last decade, the Internet has been growing at a frenetic pace. Since Facebook launched, over two billion people have joined, tripling the number of people who are connected online.When I joined the Internet for the first time, I was one of only 25 million users. Now, there are a little over 3 billion. Most of them never knew the…
  • Market source: an open source ecosystem that pays

    19 Jul 2015 | 2:41 pm
    Open source is a transformative model for building software. However, there are a few important problems with it, including but not limited to:"Libre" has become synonymous with "no recurring license", meaning it's hard for vendors to make money from open source software in a scalable way. As a result, "Open source businesses" are few and far between, except for development shops that provide services on top of platforms that other people have built for free, and service businesses like Red Hat. (Red Hat is the only sizeable open source business.) Even if the cost to the end user is zero, the…
  • Two years of being on the #indieweb

    11 Jul 2015 | 11:37 am
    For the last two years, I haven't directly posted a single tweet on Twitter, a single post on Facebook or LinkedIn, or a photo on Flickr. Instead, I publish on my own site at, and syndicate to my other services.If Flickr goes away, I keep all my photos. If Twitter pivots to another content model, I keep all my tweets. If I finally shut my Facebook profile, I get to keep everything I've posted there. And because my site is powered by Known, I can search across all of it, both by content and content type.My site is Known site zero. It's hosted on my own server, using a MongoDB back-end.
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  • Ethical Blogging: Bloggers, Is YOUR Opinion for Sale? Is Traditional Media Unbiased?

    Gail Gardner
    1 Sep 2015 | 7:17 pm
    Last week Small Business Technology Coach Vernessa Taylor wrote about the controversy over blogging for pay and cited several high profile examples of people who are adamantly against bloggers being compensated for their time because they apparently do not know anyone who has sufficient integrity to not let their judgement be clouded by their love of money. I know many bloggers whose opinions are NOT for sale and they make it quite clear up front to brands and PR people that they better expect a REAL review – not a fluff piece about how wonderful something is – even if it…
  • Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?

    Gail Gardner
    28 Aug 2015 | 1:06 am
    Image Credit: Ella Media. Click image to read Bloggers Should Be Compensated for Work Chris Abraham argued in a post on that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free. Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog. Then or now, though, only the very naive can truly believe advertising dollars do not determine media coverage – not…
  • Beware of Token Stealing Man-in-the-Cloud Hackers (MITC)

    Gail Gardner
    20 Aug 2015 | 5:51 pm
    Anyone who uses any cloud service needs to be aware of the potential for hackers to steal the tokens these services use when you log in. If you use Dropbox, Box, Google Drive, or Microsoft OneDrive, a token permits you to access your data from any of your devices. When someone steals that token they can take over your account, stealing data or distributing infected files through it. While most of us are not security experts and do not need to know the technical details, I did want to make you aware of this issue. As individual users, there may not be much we can do other than notify others…
  • The Secrets to Making More Money Freelancing

    Gail Gardner
    18 Aug 2015 | 6:03 pm
    Freelancing is a dream for many people, but making a full time living at it isn’t as simple as most hope it will be. The biggest challenge for most freelancers is creating the processes they will need to be successful. No matter how talented you are at your chosen work, if you miss deadlines, fail to communicate with clients, and don’t get invoices sent out and collected on time, you won’t be able to make a decent living at it. How Much Do Freelancers Make? Let’s get this out of the way right off the bat. Whenever we talk about money, keep in mind that amounts are…
  • Building the Proper Visual Identity for Your Business [Infographic]

    15 Aug 2015 | 8:21 am
    One of this year’s on demand topics is related to the startup industry and brand building. To elaborate, there’s an increase in demand for providers and services – from hosting to domain buying – that operate in eco-friendly manners. This could only mean that startups are slowly conquering the public eye, giving entrepreneurs the chance to turn their dreams into reality and investors the opportunity for smart investments. There is a high chance you will see messages such as these posted on a regular basis in entrepreneurial communities across the web: A Word or Two about the…
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  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • add this feed to my.Alltop - tech reviews, opinion and wit

  • Why Are We Losing Men's Voices on The Huffington Post? Why It's A Big Issue.

    2 Sep 2015 | 7:41 am
    I tried asking questions first. For a month. And got no reply from any of the Blog Team or directly from Arianna. Dear Huffington Post, WTF Is Going On with You? So, I guess I need to dig a bit deeper to see if I can understand what's going on with the conversation about Parenting, Relationships, [...] The post Why Are We Losing Men's Voices on The Huffington Post? Why It's A Big Issue. appeared first on
  • Watch Watch We Love Our Apple Watch

    29 Aug 2015 | 1:10 pm
    I have not come close to putting my Apple Watch through its paces. I've got a long review of the fitness and activity apps, but it's a few more days coming. There are a few things I'd really like to share, however, that might fill in some gaps about what you've heard. Battery Life It's [...] The post Watch Watch We Love Our Apple Watch appeared first on
  • The Digital Marketing Offer: Cost = Nearly Free; Value = Priceless

    26 Aug 2015 | 5:02 am
    This isn't about the food. It's about business. Your business and my business. My dance card is still a bit slim going into leap day and I'd like to meet you and talk about your business and the whole spectrum of online marketing opportunities that could contribute to your success. And there's no cost for our initial meeting, other than a lunch or cup of coffee. The post The Digital Marketing Offer: Cost = Nearly Free; Value = Priceless appeared first on
  • What's Your Frequency? I Am a Network a Meta-Filter

    re admin
    26 Aug 2015 | 4:40 am
    How Do You Follow? I am a firehose of data. I'm part of that 1% of people who really chews up a high volume of information and spits it back out in various ways. If you have people like me in your network, you can use them to your advantage. We, the influencer-types can be [...] The post What's Your Frequency? I Am a Network a Meta-Filter appeared first on
  • Un-Social Media on LinkedIn & Twitter: Are You Ready to Pay for Reach?

    25 Aug 2015 | 12:08 pm
    Let others know you are alive and clicking To say the sloping off of my organic reach on Twitter is depression would be an understatement. Looks like in mid-February my reach took a dive. I'm certain my followers didn't change. I didn't suddenly lose 90% of my interested followers, but I lost 90% of my [...] The post Un-Social Media on LinkedIn & Twitter: Are You Ready to Pay for Reach? appeared first on
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    הטיפים של טל

  • התאמה זוגית

    28 Aug 2015 | 6:05 pm
    אנשים רבים הפועלים בדרך זו אינם מבינים כי לעולם לא נמצא נפש תאומה אלינו ב100% וכי בכל אחד מבין בני הזוג יהיה מן הדומה ומן השונה. התאמה זוגית אצל נומרולוגית זה מקובל וזה מה שיפה בזוגיות. מציאת אדם עם השקפת עולם דומה לזו שלכם תעזור לכם לחוות חיים מאושרים ונינוחים יותר, אולם לצד זה ייתכנו גם רגעי משבר קצרים של מריבות וויכוחים. אין כמעט…
  • הובלות במרכז

    24 Jul 2015 | 9:09 am
  • עיצוב לשיער

    8 Mar 2015 | 10:34 pm
    יש ללכת לספר מנוסה ולמעצב שיער עם ידע כיוון שעיצוב לשיער יכול להיות מאוד יפה ומיוחד אך במידה ולא עושים זאת באופן מקצועי יש סיכוי רב יותר שהתסרוקת תיפול או תיהרס בקלות ולא תחזיק מעמד לאורך זמן. לעיצוב מוצלח יותר אפשר לנסות שימוש ב
  • קמפינג על חוף הכינרת

    22 Feb 2015 | 8:55 pm
  • איך להפסיק לעשן?

    18 Feb 2015 | 12:21 am
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    Seldom Seen Kid

  • PRS Begins Legal Action Against Soundcloud

    Matt Churchill
    27 Aug 2015 | 5:07 am
    The Performing Rights Society today distributed an email announcing legal action against Soundcloud. I love Soundcloud. I think it provides a great service. It allows musicians to share their music and be part of a community who, spammers aside, listen to and share their tracks. What it doesn’t do however, is pay musicians for streams […]
  • Russia Issues Selfie Guide

    Matt Churchill
    9 Jul 2015 | 3:07 am
    The Russian government has launched a guide to taking selfies, or more specifically, when NOT to take selfies. The press conference transcript is here if you want to read/Google translate it in it’s full entirety (clue, it’s in Russian). A particular stand out line from the press conference offers a stark warning: “We want to […]
  • Four Reasons Community Managers Need to Know Paid Media

    Matt Churchill
    29 Apr 2015 | 3:30 am
    The convergence of social media and paid media means that Community Managers must add another string to their ever-growing bow. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid […]
  • #fornicforpromotion Watford Players Tweet Support for Nick Cruwys

    Matt Churchill
    13 Mar 2015 | 1:32 pm
    Watford players tweeted their support for Nick Cruwys, the Watford supporter who was attacked following the game with Wolverhampton Wanderers, in unison this evening (Friday night) prior to the home match against Reading tomorrow (Saturday). The team, who have been in the news for sad reasons this week, showed their humility and respect in what […]
  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
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    Technology & Marketing Law Blog

  • The Long-Term Promise of Privacy Federalism, Part 2

    Eric Goldman
    2 Sep 2015 | 9:32 am
    Yesterday, guest blogger Bilyana Petkova summarized some of her arguments in favor of “privacy federalism,” i.e., temporary state-level regulation of privacy matters, a topic she addresses more fully in a forthcoming article on SSRN. In helping her prepare her post, I organized my thoughts into some pros and cons of state legislatures as privacy regulation entrepreneurs. Here’s what I came up with: Some possible benefits of privacy federalism * States can get stuff done where Congress can’t. * States passing laws can prompt/force Congress to act. However, as Paul…
  • Google Books Defeats Copyright Lawsuit Using 512(c)–Avdeef v. Google

    Eric Goldman
    2 Sep 2015 | 7:18 am
    The wheels of justice move slowly. To wit, the main Authors Guild vs. Google Books litigation has been percolating in the courts for almost a decade (September 20 is the 10 year anniversary–how do you plan to celebrate?!). Despite the Second Circuit’s refusal of class certification, the case has produced some key defense wins along the way, including Google’s 2013 fair use ruling and the HathiTrust ruling. In parallel, we have seen occasional minor side challenges to Google Books, such as this suit by Stephen Matthew Avdeef. (The following facts are distilled from the…
  • Sisterly Online Squabbling Isn’t Criminal Stalking–People v. Selinger

    Venkat Balasubramani
    1 Sep 2015 | 11:37 am
    photo credit: Shutterstock/Memo Angeles – “Internet Troll Using a Computer” This is a stalking and harassment case. The complainant’s allegations are below: I observed a photograph of a telephone number and a caption stating, “Found on the street. No.callme # anytakers? # foragoodtime.” posted on Instagram by username “hannahleeselinger,” which is a username I know to be associated with the defendant. The telephone number in the above described photograph belongs to me, and I received approximately 15 telephone calls between October 10, 2014 and October 17, 2014…
  • The Long-Term Promise of Privacy Federalism, Part 1 (Guest Blog Post)

    Eric Goldman
    1 Sep 2015 | 9:08 am
    by guest blogger Bilyana Petkova [Eric’s introduction: as I’ve remarked previously, the academic and policy discourse about privacy focuses principally on the substantive legal boundaries of privacy law and pays comparatively little attention on which policymakers are best positioned to develop and supervise those rules. The “who” question in privacy policymaking has significant implications, as I pointed out when discussing the ironic consequences of class action lawsuits as a privacy regulatory mechanism. Elsewhere, I’ve written about the illogic of state legislatures as…
  • Judge Expresses Frustration With Overbroad Discovery Requests for Social Media Evidence–Farley v. Callais

    Eric Goldman
    31 Aug 2015 | 12:57 pm
    Photo credit: Underwater fishing net // ShutterStock.comAs we’ve discussed before, social media accounts are honeypots in litigation; they are irresistible data sources as an encapsulation of a person’s life. As a result, it’s become routine for litigators to seek massive amounts of social media evidence in litigation; and frequently we see judges rubber-stamp overbroad requests. One judge has had enough, and his words offer some great lessons. In a personal injury case, the defendant Callais requested “all of [the plaintiff Farley’s] Facebook activity and…
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  • How Do You Gently Turn Away a Non-Ideal Client?

    2 Sep 2015 | 7:34 pm
    How many times have you been advised to “only work with ideal clients?” If you’ve been in business any length of time, I’m sure you’ve heard it a lot. That’s all well and good, but what happens when you connect with a prospect who suddenly becomes non-ideal? You see the red flags, either before you’ve signed them on or after, and you know they will be more trouble than they’re worth in the long run. Is there a way to gently turn them away without feeling like a big jerk or having a really unpleasant conversation? Absolutely, and I’m…
  • Why it’s Non-Negotiable to Get Clear on Your Strengths (Three Lessons)

    26 Aug 2015 | 6:16 pm
    The nuns got it wrong. In school, many of us were taught to strengthen our weaknesses. (I’m not singling out nuns, it’s just that I went to Catholic school through 4th grade. :)) In this week’s video I’m sharing 3 lessons from my own life that have proven to me how absolutely crucial it is to understand what you’re truly good at–from business successes, interacting with significant others, and being unapologetically ME. Yep, it can even be a HUGE help in your relationships. (By the way, a strength is only a strength if it literally gives you strength and…
  • How to Get Known and STAY Visible (I’m Going on Tour :))

    20 Aug 2015 | 4:57 pm
    I’m going on a “tour” to see you, and registration is now open! I’m visiting 3 cities to teach you: * How to get known and STAY visible (while providing people with incredible value) * Exactly what makes an ENGAGING marketing message * How to collaborate your way to revenue (and amplify your reach BIG time) The best thing about it? The half day with me is FREE. (I know, it’s crazy.) I want to teach you my best marketing strategies for a social media world and hang out with you in person! Click on the image below to see the video I made explaining the details! Click here to get…
  • What’s Your Faith Immersion Practice? (Here’s Mine)

    19 Aug 2015 | 6:32 pm
    Entrepreneurship can be a roller coaster. There’s ups. There’s downs. There’s anxiety and failures. There are some of the sweetest rewards you’ll ever experience in your life. That roller coaster isn’t for everyone. But for those of us who have chosen to walk this path, sometimes repeating a few “I’m good enough, I’m smart enough, and doggone it, people like me” affirmations a la Stuart Smalley just doesn’t cut it. In this video I share my own “faith immersion practice” for staying positive and overcoming doubt and fear.
  • For Immediate Results and Income, Do This Instead (Most Business Owners Don’t)

    12 Aug 2015 | 6:35 pm
    Sounds crazy, but most business owners spend gobs of time on things that do not produce immediate results and income. Online marketing is sexy, and it definitely has its place in your marketing plan, but many people spend too much time doing things like crafting and honing blog posts, perfecting their brand, and tweaking their website and tagline instead of just getting out there and getting CASH FLOW. In my video this week I’m talking about where you should be focusing your efforts and energy instead. Are you guilty of this? Don’t worry, we all are at some point. But I want to…
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    Online Marketing Blog - TopRank®

  • Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

    Nick Ehrenberg
    3 Sep 2015 | 3:30 am
    We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for influencer marketing research, identifying your influencers is only part of the battle. The next part is reconciling them with your overall program objectives. It’s here that we’ve witnessed disconnects between marketing teams and…
  • Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

    Lee Odden
    2 Sep 2015 | 3:00 am
    What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service. In this interview, Jeff…
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    Debbie Friez
    1 Sep 2015 | 3:30 am
    Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts. “Social media enables relationships to be built regardless of traditional barriers like distance or language. For brands, this provides a forum to listen and learn – and if you’re smart, take action based off of…
  • How to Improve Influencer Engagement? Avoid These 50 Fails

    Lee Odden
    31 Aug 2015 | 3:00 am
    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers. Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of…
  • Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

    Ben Brausen
    28 Aug 2015 | 2:45 am
    The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality…
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    Nathan T. Wright

  • Tunnels

    Nathan T. Wright
    26 Aug 2015 | 6:42 pm
  • Red Riding Hood

    Nathan T. Wright
    17 Aug 2015 | 9:26 am
    I’ve had this image in my head for a while. Needed to expunge it. So here it is.
  • Sent to cleaning

    Nathan T. Wright
    8 Aug 2015 | 5:23 pm
    Inspired by Hugh Howey’s “Wool.”
  • Volkswagen Bus

    Nathan T. Wright
    7 Jul 2015 | 6:14 pm
    This banged-up old Volkswagen bus sits on my friend’s property in Wisconsin. I see it once a year and I’m always captivated by it. So I made this drawing.
  • Trap Queen infographic

    Nathan T. Wright
    28 Jun 2015 | 6:13 pm
    Did I get the math right?   Inspired by this article.
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  • What’s the Most Dangerous Job in Advertising?

    Michael Gass
    3 Sep 2015 | 1:25 pm
    ADWEEK said the most dangerous job in advertising is new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance?New business has historically been a problem for agencies.Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.They are often treated as vendors because they lack…
  • 10 Benefits of Inbound Marketing for Ad Agency New Business

    Michael Gass
    12 Aug 2015 | 9:50 am
     There is a new model for new business that makes the existing model obsolete.It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.Here are some of the top benefits of an inbound marketing strategy:It…
  • 2015 New Business Conference to be held in Nashville, TN

    Michael Gass
    4 Aug 2015 | 5:56 am
     The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.” – Business…
  • Social Proof: Use Client Testimonials for Ad Agency New Business

    Michael Gass
    29 Jul 2015 | 11:21 am
    Adding recommendations is one of the easiest ways to empower your new business program.As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an…
  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
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    Kneale Mann | Leadership

  • Lead in Plain Language

    Kneale Mann
    30 Aug 2015 | 5:37 am
    If you have ever spent time with a group of people from the same industry that you’re not a part of, you know how narrow we can all be at times. There are acronyms and terms you have no clue how to decipher. It’s almost as if they are speaking another language, their own language.I was in a client meeting last week and we had to stop and realize we had become so insular we had lost the plot. One of the team members stood up and said; “Can we just speak English, please!” and it broke the ice. We do it in our everyday lives and relationships. We think we’re being clear but we have to…
  • Use Your Imagination

    Kneale Mann
    27 Aug 2015 | 5:34 am
    Money and time have been the hurdles to pushing through that big idea you've had for far too long. Imagine for a moment both evaporate and you are free to act.Every time you want to say "not", imagine for a moment you change it to "why not".The dream was long given up on because there was no way you would be able to pull it off. People like you don't follow their dreams, you're responsible and practical. That stuff happens to other people. Imagine for a moment the story you've been telling yourself for years simply because it was easier than trying. And you take the first step.You take one…
  • Are You Happy?

    Kneale Mann
    20 Aug 2015 | 2:30 am
    I’ve mentioned it a few times here that I’ve gone through a lot in the last 18 months but when I step back it gives me perspective that what I’ve experienced is child’s play compared to what others have endured. I have a close friend who often says; don’t compare, but our personal experience is often our most vivid perspective.We fear losing our income; we stay in stagnant relationships because of money; we settle for good enough, and there's so much more we could do with our lives that isn't attached to wealth or stature. Who are these people?What is it about a small close-knit…
  • Our Shared Economy

    Kneale Mann
    17 Aug 2015 | 3:43 am
    Life isn't simple. Relationships aren't either. In our lifetime, we will fall in love, have several careers, meet many great people, break some hearts, have our heart broken, make money, lose money, make more money, deal with conflict, overcome challenges, and hopefully find some joy along the way. In his 2009 TEDTalk, Economist Alex Tabarrok sums up our world in the last hundred or so years. It's an interesting perspective.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Alex Tabarrok
  • Step Inside Your Company

    Kneale Mann
    13 Aug 2015 | 5:57 am
    This week, I visited a new client’s business and got to meet the entire team. My contact took me around the building introducing me. I was met with warmth and firm handshakes. After two months of getting to know this organization, and more importantly the people inside it, I felt they knew I was there to help.I’m often struck by the people inside an organization. Each has a story, each has passion and goals, and until we spend time getting to know them, we really don’t know much about what makes a company tick. Sure, great teamwork creates bigger profits and a collaborative culture…
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    Jeff Korhan - New Media and Small Business Marketing

  • Instinctive Action: How to Maximize Personal Productivity and Energy

    Jeff Korhan
    21 Aug 2015 | 10:01 am
    This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, with none of them being wrong or right. The question is which one is right for you? That understanding can be particularly valuable for business leaders and people working in teams. Instinctive Action Modes Never Change While…
  • Buyers Journey: Mining Insights that Drive Results

    Jeff Korhan
    14 Aug 2015 | 10:52 am
    This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. Needless to say, Jon is considered to be one of the top experts in customer relationship management (CRM) and sales force automation (SFA). Stop Sending Generic Marketing Messages It should go without…
  • Social Selling: Taking Action for Your Customers

    Jeff Korhan
    5 Aug 2015 | 1:45 am
    This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles. Think Big Act Bigger You can tell from the title of Jeffrey Hazylett’s new book, Think Big Act Bigger: The Rewards of Being…
  • Meditation Practice: How to Be a Better You

    Jeff Korhan
    16 Jul 2015 | 2:30 am
    This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this espisode we are going to talk about a subject I am very passionate about, and that is the meditation practice. You may be wondering why meditation is being discussed on a business podcast. The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a…
  • Make Marketing Your Art

    Jeff Korhan
    13 Jul 2015 | 8:58 am
    I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft. Not to take anything away from the rest of us, it occured to me the same is true for business owners and employees alike. Whether we think of it that way or not, our work is our art. To have the…
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    Phil Gerbyshak

  • Alphabet Poop – Don’t be like Google

    Phil Gerbyshak
    14 Aug 2015 | 6:31 am
    You aren’t Google. Don’t try to replicate what they did this week. Google is one of my favorite companies. I love to use their apps for my e-mail, calendar, and document sharing, I am a big fan of YouTube, and while I was wrong about Google+ being a useful social network, the Hangouts feature is still my favorite way to do a live video conversation. But this week, they did something you and I should learn from. They announced they will no longer be called Google. They’ll be called Alphabet. Their new domain will be ABC.XYX – which is cool, for them – but it…
  • How to Network Online (13 Ways from 13 Experts)

    Phil Gerbyshak
    10 Aug 2015 | 4:30 am
    I love to connect with smart people online. You might say I love the social part of social media most of all. I’ve been able to connect with doctors, lawyers, best selling authors, investment bankers, leadership experts, CEOs, and more – all because of the Internet and social media. It’s obviously not just me – it’s everyone, from every walk of life. How can you effectively network online? For a change, rather than just share my thoughts and experiences on how to network online, I asked some of the most connected people I know what their tips were for networking online, and they…
  • Social Selling Conversations with Stephen Lahey

    Phil Gerbyshak
    7 Aug 2015 | 4:30 am
    I always enjoy being interviewed by smart people. Stephen Lahey is one such person. I actually got to record 2 podcasts about improving social selling with Stephen, one about Social Media Strategies That Win More Clients and one about How to Stand Out and Connect with Ideal Clients Online. He asked some great questions, I think I shared some really smart things that you can use to improve your social selling. Both interviews are about 30 minutes, and I packed as much valuable information as I could into both of these interviews. In How to Stand Out and Connect with Ideal Clients Online,…
  • 20 Great Coffee Quotes

    Phil Gerbyshak
    4 Aug 2015 | 4:30 am
    Nearly every morning, I enjoy a cup of coffee – black – sipped slowly as I get my day started. Enjoy these quotes as you get your coffee fix on. Coffee is the best thing to douse the sunrise with.  – Terri Guillemets People say money can’t buy happiness. They Lie. Money buys Coffee, Coffee makes Me Happy! – Unknown A cup of gourmet coffee shared with a friend is happiness tasted and time well spent. – Unknown I would rather suffer with coffee than be senseless. Napoleon Bonaparte I have measured out my life in coffee spoons. – T.S. Elliot Ah. How sweet…
  • Ultimate Content Marketing Tool List

    Phil Gerbyshak
    31 Jul 2015 | 9:43 am
    There are hundreds of tools out there for content marketing. The goal is to find one that works for you and your business and use it frequently – and effectively. But what if you don’t know what’s out there? Or what might be available? Behold: The Ultimate Content Marketing Tool List. Click the picture to enlarge the graphic If you’re someone who wants to see all the content marketing tools out there, play with a few, and pick one or two to go deep on, this list is for you. It’s categorized by use, so at the very least, it’s a great link to bookmark for…
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  • What is SEO?

    Mike Mueller
    1 Sep 2015 | 7:30 am
    a Primer for what SEO is and what SEO isn't. Plus a bonus on what the slime SEO salesman are really selling you and how to do it yourself. Continue reading → The post What is SEO? appeared first on AreWeConnected is - Custom WordPress Websites that Rock!
  • Fix Your Broken Links

    Mike Mueller
    28 Aug 2015 | 8:46 am
    Your site has a lot of links. Google looks down on your site when you have broken links. Here's a plugin that'll make both your readers and Google happy. Continue reading → The post Fix Your Broken Links appeared first on AreWeConnected is - Custom WordPress Websites that Rock!
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    Ben Foster

  • Episode 009 of As Seen On Internet – Our Tech News Podcast

    Ben Foster
    18 Aug 2015 | 7:32 am
    Amit Wadehra and I break down Alphabet, Apple’s Top Secret project to launch a self-driving car, and an app that takes the pain out of finding a good place to drink. SHOW NOTES AMAZING INTERNET StraightOuttaSomewhere – Monk – DraftSmarts –   PRODUCT HUNTS BarRoulette –   TECH NEWS YOU NEED TO KNOW Google Alphabet […]
  • Tech Podcast As Seen On Internet – Episode 008 – Apple Gets Crazy Ideas From Trent Reznor

    Ben Foster
    17 Jun 2015 | 1:44 pm
    Amit and I talk about Apple’s WWDC, Google’s plans to improve cities, and where you should walk if you’re texting. Please leave us a 5 Star Review on iTunes!   SHOW NOTES Amazing Internet Utah Valley University Introduces Walk Text Run lanes around campus –   Facebook Messenger gets Draw Something –     Best […]
  • As Seen On Internet Tech News Podcast – Episode 7 “Skrillex’s Real Name”

    Ben Foster
    2 Jun 2015 | 11:42 am
    Amit and I talk about Google I/O, Mary Meeker’s State of The Internet, and a Kung Fu movie. Please leave us a 5 star review on iTunes.       SHOW NOTES AMAZING Internet Kung Fury Movie – Obama Joins Twitter – The real Barack Obama – Brand Tale – Twitter Shark […]
  • Top 7 Takeaways from 2015 Internet Trends Report From Mary Meeker

    Ben Foster
    28 May 2015 | 8:10 am
    Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report.  Not only is it packed full of rich yummy data, Meeker also provides cases and stories from around the world to inspire and surprise you. On Wednesday March 27, Meeker presented her 2015 report. Here were my Top 7 TakeAways  FACEBOOK ISN’T DEAD […]
  • As Seen On Internet Episode 6 – Amit’s Back From Europe!

    Ben Foster
    15 May 2015 | 8:55 am
    Itunes Link – RSS Link –     SHOW NOTES Ketchum’s Global Scholar Program – Amazing Internet When Shaq Falls Does it Make a Sound? Purple Delivery – Curvy Tron –   Facebook Q1 Results – Link Facebook “Instant Articles”…
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    Web Talent Marketing » SEO & Internet Marketing Blog

  • Three Reasons Your Website Should Have a Pin It Button

    Ellen Borza
    2 Sep 2015 | 6:45 am
    Pinterest has long felt like the forgotten middle child between Twitter and Facebook, but with buyable pins, the browser button, and other newly released features, it is no wonder that it’s quickly becoming the favorite social media. It is also the fastest-growing platform. In fact, the app is expected to hit 50 million monthly active users this year, and many of those users are businesses. Pinning your content is a great way to drive traffic to your website. Even if you have a small number of followers, your pins can reach a much wider audience. Nonetheless, sharing your own content can…
  • What we are Reading in Digital Marketing this Week (08-28)

    Anna Horn
    28 Aug 2015 | 1:10 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • What we are Reading in Digital Marketing this Week (08-21)

    Anna Horn
    21 Aug 2015 | 12:02 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • What we are Reading in Digital Marketing this Week (08-14)

    Anna Horn
    14 Aug 2015 | 12:47 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • Web Talent Marketing Welcomes 5 New Hires

    Emily Long
    12 Aug 2015 | 8:47 am
    Empty desks are hard to come by in our office these days. Come to think of it, chairs are getting pretty scarce as well. I’ve now resorted to parking it on a yoga ball. Namaste. But desks and chairs are a small—and completely necessary—price to pay for the five new employees we have the pleasure of welcoming to the Web Talent team! Here are a few fun tidbits about each of our new hires. We think you’ll agree: they are pretty great! Bill Hartz – Paid Search Specialist Bill comes to Web Talent by way of a third party logistics company based out of Ohio. He spent his days booking…
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    The Tyler Hayes

  • spokeart: Hand painted screen prints by conradrosetart for his...

    29 Aug 2015 | 8:16 am
    spokeart: Hand painted screen prints by conradrosetart for his solo show, opening tomorrow night at @spoke art in San Francisco.
  • thisiskittenfood: Tan lines.

    29 Aug 2015 | 8:12 am
    thisiskittenfood: Tan lines.
  • Photo

    29 Aug 2015 | 8:12 am
  • staff: skunkbear: One of my favorite animals, inexpertly...

    29 Aug 2015 | 8:10 am
    staff: skunkbear: One of my favorite animals, inexpertly rendered by centuries of European artists. That one from the Netherlands looks like a high school mascot. Happy World Elephant Day! If you’re in the mood to learn about some other giant animals, check out Skunk Bear’s latest video. We missed elephant day but NPR’s science Tumblr is called skunkbear and that’s what’s important here.
  • deusex: mirrorwalledcubicle: Man with a box of candy bars...

    29 Aug 2015 | 8:10 am
    deusex: mirrorwalledcubicle: Man with a box of candy bars Haha Finally! I finished. This is a parody-crossover-fan art of Boy with a Basket of Fruit and Adam Jensen, the hero of new Deus Ex series. The most prolonged painting was Sleeping Dogs fan art, but this painting takes long time, too. Almost a month. I got interesting in texture and lighting by this painting. It was hard but good challange to me. Original size: 3400*3600 Tool: Clip Studio Paint P.S. I`m not an English speaker. Please let me know if I use obviously wrong or awkward expressions.…
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  • Hiring the right people for your Startup

    27 Aug 2015 | 1:10 am
    Note: You can jump to Personality Plus Test here if you are already familiar with the four temperaments that are discussed below. More and more companies are using Personality Tests to get the right people for the right positions. For example, if you are Technology Startup and hiring Developers, would you rather hire someone who is very talkative, extrovert, forgetful, not detail-oriented, doesn’t like to follow rules and regulations or someone who is calm, introvert, detail-oriented, persistent, thorough etc? I think the answer is obvious. But let’s say you were hiring a Sales…
  • Personality Plus Test

    25 Aug 2015 | 1:13 am
    Note: If you came to this page directly, it’s recommended that you read this post first. When you are taking this test, visualize yourself at the workplace (i.e office) – how you behave at the office, how you deal with your colleagues, how do you think your colleagues perceive you? etc. Because thinking yourself at home or among your friends can skew the results. Since you won’t be behaving the same with your family members and friends as you do with your colleagues at the office. Ready to find out your personality? Good luck! Rules: Please choose one answer for each…
  • Jack Ma’s Advice to Entrepreneurs

    23 Aug 2015 | 9:01 pm
    Summary, with some paraphrasing; Before 20 years old – be a good student, gain experience. This is the time to take risks, fail and learn from your experiences. Before 30 years old – follow somebody, go to small company. Choose a good boss and not chase after a good company. You will learn a lot of things from good boss. Between 30 – 40 years – this is the time to be an entrepreneur and be your own boss. Between 40 – 50 years – do the things that you are good at, don’t try to learn new stuff at this age. Focus on things that you are good at. Between…
  • Securing the Web for Your Kids with OpenDNS

    22 Aug 2015 | 9:12 am
    Note: This is not a “technical” post, any parent can set this up to make the web little more secure for their kids. Read on.. I have three kids, all boys, eldest is 10 years old (Manas), followed by 7 years old (Aihan), and the youngest is 3 years old (Azat). Manas is now able to do his own research for his school assignments. Usually searching for specific topic in Google/Wikipedia. He is also into Minecraft. He follows some Minecraft YouTube Channels like DanTDM, Captain Sparklez, etc. He is almost entirely not watching any TV (he just joins in when Azat is watching some…
  • Bitcoin Use Case: Reward System for Content Promotion

    19 Aug 2015 | 9:30 pm
    One of the advantages of Bitcoin is in micropayments. It’s very convenient to send small amount of funds to others at nearly zero cost. So much so that the funds that you are sending itself could be near to zero. The same couldn’t be done with other electronic payment systems, say; Paypal. Because the transaction fees for PayPal would be too high to run a profitable micropayment system. Case Study: The Cointelegraph The Cointelegraph has done an interesting reward system for its website. They have taken advantage of Bitcoin’s superiority in micropayments, combined it with…
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    Tech in Asia

  • More networking opportunities, you say? See you at Night Crawl.

    Louisa Chiew
    3 Sep 2015 | 5:37 am
    So you’ve politely exchanged business cards and contact details with that man beside you. You’ve pitched to the stern-faced investor at Speed Dating, and you’ve talked your mouth dry in a bid to get on the press. The crazy packed day is drawing to a close. Except it’s not. For the first time in Tokyo, the Tech in Asia conference will stretch late into the night. Missed out on catching that investor you’ve been meaning to during the conference? Night Crawl’s your second chance. Plus, you never know – some people just prefer to talk business over drinks! Join us in two of…
  • This hybrid smartwatch has a 6-month battery life

    Steven Millward
    3 Sep 2015 | 5:33 am
    “We like to call this a ‘clever watch,’” says Isa Ghani. This startup’s newest creation does do typical smartwatch stuff – like count your steps and relay notifications from your phone – but he calls it that because the watch, the Boldr Voyager, doesn’t have a digital screen, instead rocking traditional tick-tock hands and a physical watch-face. Rather than throwing the kitchen sink at you (as Samsung usually does), or trying to hypnotize you into believing your existence will be hollow without it (hi, Apple), the startup team at Boldr Watches focused…
  • Another Chinese city just dealt a big blow to Uber, Didi Kuaidi

    Erik Crouch
    3 Sep 2015 | 3:19 am
    Representatives from China’s top three ride-hailing apps – Uber, Didi Kuaidi, and Yongche – were brought before Shenzhen authorities earlier this week for some bad news. The private-car hailing functions of the apps have been declared illegal in the city. As has happened in cities in China before, the apps are accused of circumventing taxi licensing laws. According to Sohu Business, Shenzhen authorities have alread investigated more than 150 cases of illegal vehicle use this year related to Didi Kuaidi, China’s most popular ride-hailing app. While Didi Kuaidi’s popular…
  • Zivame sells a bra a minute, raises $40 million as lingerie gets hot

    Malavika Velayanikal
    3 Sep 2015 | 12:44 am
    We Indians are a shy lot. We would rather pretend that we don’t wear underwear than be seen buying it. So when lingerie came online, it made our lives so much easier and we took to it. Bangalore-based Zivame, founded by Richa Kar in 2011, led the movement and is now the country’s largest online lingerie retailer. Initially, it had to “educate” a large segment of the population about underwear. Why one should invest in good underwear, the importance of a bra that doesn’t sag, how a good bra improves one’s posture, confidence, and what not. From everyday underwear to sexy lingerie,…
  • The digital nomad: lonely, white, male

    Elaine Ramirez
    2 Sep 2015 | 11:25 pm
    Jon Yongfook, a British-Singaporean software engineer, had enough of his day-to-day routine and decided he was done being the cog in a corporate wheel. “I didn’t want to keep building stuff for other people. I wanted to build stuff for myself. And all I was doing was just waking up in my ridiculously expensive apartment, making breakfast, going to Starbucks, going home, making dinner, and going to bed. And I was just thinking, why? Why would I stay here?” he tells Seoul-based journalist Do You-jin, in her upcoming documentary about digital nomads. So Jon quit his job in…
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    Room 214

  • Branded Communities: Customer Support is within Reach

    Kody Harlin
    26 Aug 2015 | 2:00 am
    What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?” The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof. What if those troublesome terms of measurement were replaced…
  • What’s New in the World of Facebook, Twitter and Google?

    Katie Moran
    26 Aug 2015 | 2:00 am
    It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google: Facebook to Update Notes, finally! You may have used Facebook notes before, or you may not even know it exists, but Facebook is seriously revamping the feature for the first time since 2010. Currently, a published note doesn’t look much different than a really long, standard Facebook post, but that is all about to change.
  • We’re Hiring! Senior Designer

    Caitlin Sherwood
    21 Aug 2015 | 11:37 am
    Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work”… Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. That’s our “Why” statement. If no part of you got all warm and fuzzy reading that – you can probably stop now and just watch this fun video But if you do have some warm and fuzzy parts…let’s talk business. We need a Senior Designer. Here’s what we’re looking for in that perfect unicorn-of-a-person:…
  • How To Live & Breathe Creativity

    Jason Cormier
    20 Aug 2015 | 10:01 am
    Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts. Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship. Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Back when I was a wee, little, college…
  • #COTW: Hefty’s Campaign for Box Tops for Education

    Megan Doyle
    19 Aug 2015 | 11:07 am
    There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year. I will take the Back-to-School aisle over Black Friday. There’s just something special about crisp new notebook paper and a freshly sharpened pencil. In case you’re wondering, no, I was never beaten up as a child because I had the sense to not share my weirdly passionate feelings…
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  • We honour our customers, build world-class products : Nilay Shah, founder Deepkala Silk

    27 Aug 2015 | 10:15 pm
    Deepkala Silk is in Business for over 7 decades and now CEO Nilay has decided to take it online. He is aspiring to become one of the leaders in the industry selling highly chosen crafted ethnic wear. Buzzom team got in touch with him, and here is the brief conversation we had with Nilay Shah, Founder & CEO at Q1. Tell us in brief about Deepkala Silk is a lifestyle e-commerce portal that sells Indian Ethnic designer garments and accessories, both within India and overseas. We have one of the largest collection of Indian designer sarees, bridal lehengas,…
  • Social Media for Retail : 360 Customer Intelligence from Simplify360 and Manthan

    19 Jul 2015 | 8:55 pm
    Bangalore, 17 July 2015: Social Business Intelligence leader Simplify360 partners with Manthan, a leader in Retail Analytics to build the next-gen Digital CRM and Intelligence Solution for the Retail Industry. Following the partnership, Simplify360 has integrated with Customer360 – Manthan’s signature Customer Analytics Platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications. Commenting on the…
  • The History of Social Media

    12 Jul 2015 | 7:45 pm
              Social Media started from 1979 with UseNet and it is interesting to see how it evolved with every new player adding some innovation to the system. Here is the detail history, and yes, you will be surprised to see some of the interesting events in last 4 decades.     The infographic is built by Simplify360, leader in Social Media Business Intelligence.
  • Simplify360 launches Certification Program with Digital Vidya

    12 Jul 2015 | 7:36 pm
    The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- Digital Vidya. According to the terms of the partnership, Simplify360 is going to share their research content with Digital Vidya, which will then be reused or recycled by them to build descriptive content pieces. This…
  • Ajay Alur named Simplify360 CEO

    10 Jul 2015 | 11:54 pm
    Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients. The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank. Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company. Speaking about the move incoming CEO Ajay says, “I am…
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  • Meta Data Optimization For Online Visibility

    Chetan Rajasekaraiah
    1 Sep 2015 | 11:16 pm
      Content may be King, and it is a primary factor for successful SEO. And it’s what marketers all round the world push to boost online visibility. But its only one part of the story. Content comes in many forms – web pages, blogs, articles, rich-media assets like PDF, PPT or infographics. Its real power is released in optimization, then syndication. Use meta data to optimize content for search engines. Search engine crawlers look at meta information to understand what the page is actually about, affecting your search result ranking. Here are the different kinds of meta data…
  • Best of the Week | Drupal 8 Is A Boon For Digital Marketing, and much more…

    Team Position²
    30 Aug 2015 | 10:41 pm
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Drupal 8 Is A Boon For Digital Marketing | Position2 Blog 48% of people cited “website design” as the number one factor in deciding business credibility. But, when a visitor taps on a button that doesn’t respond, the frustrated users’ buyer journey ends on your digital doorstep. Drupal 8 is looking to solve that problem. Read on and find out how to leverage Drupal 8. The Power Of Imagery In Content Marketing When To (And When Not To) Bring On An…
  • LinkedIn Makes A Move | Introducing The New Campaign Manager Tool

    Team Position²
    28 Aug 2015 | 11:00 pm
    Compared to other social media channels, marketing on LinkedIn has never been easy. While running campaigns or even reporting data Facebook and Twitter have provided a greater degree of flexibility and granularity. LinkedIn marketers have been looking for more options to efficiently reach targets on the platform. Remarketing would help. So would custom lists, conversion tracking, goal based pricing, and a better interface. Enter the new Campaign Manager tool. LinkedIn still has some issues to work out, but marketers can heave a sigh of relief. Here’s what caught our attention in the new…
  • Drupal 8 Is A Boon For Digital Marketing | Position2 Blog

    Prativa Sahoo
    26 Aug 2015 | 3:14 am
      The way the average mobile user is tied to a device of choice, marketers can pretty much reach target customers anyplace, at any time. But when a visitor taps on a button that doesn’t respond, the frustrated users’ buyer’s journey ends on your digital doorstep. Drupal 8 is looking to solve that problem. A large group of developers, keeping true to the community’s open source roots, is working on Drupal’s Mobile Initiative. The goal is to make the Drupal 8 CMS mobile platform the best there is in today’s increasingly mobile world. The Drupal Mobile Initiative…
  • GIFs For Pages On Facebook

    Team Position²
    25 Aug 2015 | 4:58 am
      You have been seeing animated GIFs in Facebook personal profiles since spring, but not in Facebook Pages. Until now. Sticking its toe in the water, the Social Media Giant announced today that it has relaxed its NO-GIF policy. The experiment begins with a few selected brand pages to evaluate the use of GIFs and the users’ experience. Wendy’s and Coca-Cola’s Brazilian brand Kuat posted GIFs today. The Original Post And The GIF   You’ll see these new GIFs in “Boosted” Page posts — which make up most of the ads you see in your feed — not in those tiny sidebar…
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    Jennings Social Media Marketing

  • Visual Storytelling Brings B2B Tech Brands to Life

    Christina Howard
    31 Aug 2015 | 1:00 am
    “Visual storytelling” may be a new concept to many B2B tech brands, but the concept of using visuals in marketing is anything but new. The website MindTools reports that 65 percent of the population considers themselves visual learners and marketers know from experience that visuals are some of the widest shared content across social media. Furthermore, the human attention span is now just 8 seconds – shorter than that of a goldfish – giving brands even more reason to embrace digital storytelling as a marketing tool.   To get the most out of your visual storytelling, combine…
  • From Early Adopter to Startup Investor: Q & A With Valerie Jennings, CEO of JSMM & VBM

    Christina Howard
    24 Aug 2015 | 10:04 am
    Valerie Jennings started her PR firm at the age of 24 in Overland Park, Kan. She earned the title as social media early adopter by introducing new PR tactics in 2006 and continues to educate businesses about how to implement strategies for lead generation, sales and marketing and brand recognition. Today, she continues to educate women and young women about how to tap into the power of the digital web and mentors students who want to pursue a career in STEM. Valerie is also an investor and BetaBlox, hoping to share some of her startup knowledge she picked up along the way during her early…
  • JSMM Recognizes Importance of Early Female Technology Adopters

    Christina Howard
    17 Aug 2015 | 1:00 am
    According to a report by Intel researcher Genevieve Bell, women in technology are underrepresented, but in fact, women use technology and mobile devices at a rate of 17 percent more than men. Women are also the fastest growing demographic of users on all social networking sites and internet enabled devices, including readers, healthcare devices and GPS. This news comes as no surprise to the JSMM team, that consists of early adopters, tech enthusiasts, passionate leaders, mentors and more. Our team, powered by the “JSMM Experience”, not only consists largely of female social media early…
  • How to Tell Your Technology Brand’s Story Through Digital Marketing

    Christina Howard
    10 Aug 2015 | 6:58 am
    Business to business and business to consumer technology, software, managed services and other types of tech companies have a hard time grasping the concept of telling their brand’s story. Additionally, implementing marketing strategies that humanize the brand are often lost amongst the midst of technical minutiae. Remember, your story should attract and intrigue an audience, so make it a good one! Follow these four steps to learn how to effectively tell your brand story using digital marketing – and remember to make it personal. People do business with people they like and trust, so…
  • What Marketers Need to Know About Wearable Technology

    Christina Howard
    3 Aug 2015 | 1:00 am
    With the huge success of the Apple Watch and similar wearable technology, retailers and marketers alike are continuously looking for ways to capitalize on the momentum. According to recent research from CCS Insights, shipments of smart wearables are expected to grow to 135 million in 2018 – the Apple Watch alone accounts for 40 percent of smartwatch shipments this year. This sudden increase of wearables presents great opportunities for marketers, who must find the balance between connecting with mobile customers and over communicating their message. Photo credit: shinya / Foter / CC…
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    Jason Yormark

  • 2015 Macbook Review

    Jason Yormark
    19 Aug 2015 | 8:31 am
    If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). But once again I’m blown away by the technical achievement of their latest offering, the new Macbook. For the past few years I’ve worked on a Macbook Pro, and loved every minute of it. The build quality and user experience was second to none, and I rarely if ever had any downtime or crashes. If you search online you will find thousands of…
  • 5 Ways To NOT Get A Response When Applying To A Job

    Jason Yormark
    30 Jul 2015 | 2:04 pm
    I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Easily only 10% of those that apply are worthy of consideration. So naturally I was motivated to write another hiring post. Hopefully to be found be future candidates to help bump that number up. This time I around I’m focusing on the pre-interview process and what things candidates do…
  • My Apple Watch Review: 5 Reasons It Works

    Jason Yormark
    1 Jul 2015 | 9:00 am
    It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look. Would it be too bulky? Uncomfortable? And would it really be worth spending that much on a watch? After a few months of letting the reviews filter in, and actually being able to try them out in a store, I…
  • Being The Underdog Is More Fun

    Jason Yormark
    17 Jun 2015 | 6:50 am
    The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am a hugely competitive person. Not in an unhealthy way by any means, but certainly more so than normal. In all my stops along my career,…
  • Living Life Against The Grain

    Jason Yormark
    10 Jun 2015 | 10:30 am
    I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general. One of the biggest satisfactions I have right now is when I drive to work. For the first 18 years or so of my professional life, I easily averaged at least a 45-60 minute commute to and…
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    The Blog of Matthew Loop

  • Before Publishing More Content Online, Watch This First

    Matthew Loop
    28 Aug 2015 | 6:51 am
    Don’t publish another video, article, press release, or blog post online until you watch this timely video first! What’s discussed here is arguably the BIGGEST lie you’ve been told by marketers, webmasters, and self proclaimed internet “gurus.” If you fall into this common trap, your business will suffer.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: This One Thing Multiplies Your Influence and Income The Social Media Revenue Summit (2015 Highlights) How I Got Over 1,800…
  • This One Thing Multiplies Your Influence and Income

    Matthew Loop
    25 Aug 2015 | 6:34 am
    This overlooked strategy differentiates you in the marketplace so that you’re viewed as a caring leader. It also establishes goodwill in your community and makes prospective customers MUCH more likely to spend their money with you. The world’s most successful businesses do this. Filmed in the Virgin Islands at the Ritz Carlton St. Thomas. Click the play button below to view.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (2015 Highlights) Is Philanthropy…
  • The Social Media Revenue Summit (2015 Highlights)

    Matthew Loop
    23 Aug 2015 | 6:28 am
    Here’s a glimpse of the advanced social media training experience so many are raving about! The Social Media Revenue Summit™ is designed to help you multiply your influence and build a 5 figure per month PASSIVE income machine around doing what you love. It’s also for entrepreneurs, start-ups, and businesses that want to profitably integrate social outreach into their existing business model, product, or service. This years event was held at the Ritz Carlton in Buckhead, GA.     Did you like this post? If so, click the Facebook “like” button below and share it with…
  • How to Rank Higher on Google Maps [updated]

    Matthew Loop
    6 May 2015 | 8:32 am
    This video shares the #1 way to rank your Google local business listing higher on Google without having to spend money. Synonymously referred to as Google Maps, Google Places, and Google My Business, scaling to the top (with the most social proof) means that you’ll reap the lions share of new clients / customers searching. Mastering this one thing can add hundreds of thousands of dollars in new revenue to your business each year.     Also, the video tutorial that was referenced in the video about how to get on the phone with the Google local business dept is below. Did you…
  • How to Beat Facebook’s News Feed Filter (without spending money)

    Matthew Loop
    1 May 2015 | 2:02 pm
    In this powerful training video, you’ll discover the #1 way to beat Facebook’s news feed algorithm filter so you can get 3-4x more visibility to your posts. This doesn’t cost you any money and is arguably the most overlooked factor when it comes to getting more traffic and exposure from the social network!     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 MOST Powerful Facebook Advertising Tips The 2014 Social Media Revenue Summit (highlight reel) How I Got Over 1,800 Facebook…
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    Elaine Gantz Wright

  • Bedazzle Your Audience with the 5 Cs

    elaine gantz wright
    25 Aug 2015 | 9:57 am
    “If you know your character’s thoughts, the proper vocal and bodily expressions will naturally follow.”  – Constantin Stanislavski Several years ago, I wrote about the 4 Cs of communication. Today, I am reposting the blog but adding a fifth important C― Consciousness. Remembering the 5 Cs can help us build a multi-dimensional clutter-cutting content communication plan. Consciousness – Much has been written about the importance of staying present. This applies to your personal world and the message you are building.  In many cases, this involves hard work to find the…
  • Fire that internal recruiter?! Start marketing from the inside out!

    elaine gantz wright
    5 Aug 2015 | 12:47 pm
    One of the intriguing things about being a consultant is that I often have the opportunity to connect the dots in tantalizingly new ways. Taking a step back, I look inside myself for a moment, and often, I learn something I did not expect to see. That’s always pretty darn exhilarating. Seems I have been working with a couple of clients in very different product and customer spaces–but I now see a common thread that has emerged around workforce empowerment and driving employee behavior. Well, tomes have been written on human behavior, you might say. But I’ve got an angle. Ghost…
  • It’s All INREACH: Marketing Revisited

    elaine gantz wright
    25 Jan 2015 | 11:20 am
    “How odd I can have all this inside me and to you it’s just words.” ― David Foster Wallace, The Pale King I hear nonprofits use the word “outreach” frequently.  We are doing an “outreach.” This can refer to everything from mission-driven programming — to marketing to fundraising.  They may even have an “outreach” department.” And many have even made it a verb. “We are outreaching across the globe.” But this brings to mind a sort of broad, cast-the-net-style effort, as opposed to a more targeted, precise, systematic approach — focused on engagement, conversions…
  • Angels

    elaine gantz wright
    25 Dec 2014 | 9:44 am
    It’s Christmas, again.  So, what have we done?  Seems the years are barreling by more rapidly than ever. Hyperspeed.  With the death of my father this year, the passing of my mother two years ago,  my youngest turning 18, and other major personal epiphanies this year, the reality of time has been a central theme. That’s why I  bought myself a special gift this year — Mary Oliver’s new book of poems — “Blue Horses.” It’s exquisite.  I find the purity and simplicity of Oliver’s intimate observations of nature and everyday wonder so…
  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
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  • 5 Email Marketing Best Practices for Pro Status Campaigns

    Harp Interactive
    24 Aug 2015 | 2:28 pm
    Categories: Email MarketingTags: best practices, email marketingReaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing...(Read more...)
  • 8 Downright Awesome Reasons to Create a Video Marketing Strategy

    Harp Interactive
    17 Aug 2015 | 1:54 pm
    Categories: Video MarketingTags: video marketing, visual marketingMarketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of...(Read more...)
  • You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

    Harp Interactive
    16 Dec 2014 | 2:32 pm
    Categories: Social Media MarketingTags: content marketing, social media marketing with images, visual marketing, visual marketing apps, visual marketing statsThink about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting...(Read more...)
  • Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

    Harp Interactive
    23 May 2014 | 9:58 am
    Categories: Social Media MarketingTags: Facebook, How You Rank, linkedin, Pinterest, Pinterest analytics, yelp, yelp video reviewsCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place...(
  • How to Mention Someone in Google Plus Posts

    Harp Interactive
    21 May 2014 | 9:10 am
    Categories: Social Media MarketingTags: Google, google plus, social mediaMention someone on Google Plus to grab their attention, give them credit or ask them a question.(Read more...)
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | Keyword Value | Flooring Contractor Los Angeles Example

    Israeli Rothman
    31 Aug 2015 | 7:35 am
    How much is the ability to rank for a search worth? It can be a great deal to those who are in that business, for instance “Flooring Contractor Los Angeles”  Google search brings up a whole page of lead generators, all of which are selling advertising to multiple contractors who cannot get to the first page on their own.   However, consumers know that these are sales funnels, so they may ad a word, like a ZIP code, making all the difference:  example 90001 flooring contractor Los Angeles Google search took one article for my strongest site to rank for, using my link authority…
  • 90001- 90024 | 541-982-9291 | Flooring Contractor Los Angeles | Top Contractors

    Israeli Rothman
    24 Aug 2015 | 7:08 pm
     We are declaring a slow death to lead generators who clutter up search results with sales funnels: we will outrank them with real contractors who do real work, on pages like this: Flooring Contractors Los Angeles According to Google search for “Flooring Contractor Los Angeles” The top contractors for flooring are: (less the lead generators, we do not link to those!)  The top contractors for flooring are: (less the lead generators, we do not link to those!) Los Angeles Tile Contractors | 323-662-1011 | Ceramic Tile … Los Angeles Tile Contractors, Tile Contractor Los Angeles,…
  • 2015 | Become the Local Media for Your Town | Real Estate Brokers | Hospitality

    Israeli Rothman
    19 Aug 2015 | 5:08 am
    It is a brave, new world. You can become the local media! User-generated, user-filtered media, is THE Media, local, global, viral, and free. You can BECOME the Media by simply deciding to do so, on a tiny budget; the rush is on! From a simple $300 blog, to a complete white-label, branded, in-house solution for only $699, the technology is user-friendly, comes with training and support, and is available to anybody with true vision to see the opportunities (custom WordPress). EXAMPLES: 949 874-2247 | Orange County California Social Network | Events | Real Estate Listings | Visitors Information…
  • 2015 | Becoming your own Lead Generator | Cut out the Middlemen | Become the Media

    Israeli Rothman
    12 Aug 2015 | 7:47 am
    In the new media, there are two ways to be on top: Pay more than anybody else per click or per lead or per action until your money runs out, for the links that you do not click on, or Provide the information, humor, events, videos, music and other content that create the media to advertise on, in, around, and through. While lead generators like Expedia,, Angie’s List and others have helped to create the market, and to educate the advertisers about new ways of advertising digitally, consumers are not searching for a sales funnel, where their information is sold to the highest…
  • 2015 | Empty-Nesters Unite to Save the Children | 7 Steps 4 Sustainable Communities

    Israeli Rothman
    13 Jul 2015 | 5:41 pm
    I wish to propose the question: how much do you really love your chem-lawn, and the other chores associated with your empty house?  Are these chores, activities, and the expenses associated with them fulfilling your true potential and worth and talent? What if you were offered an opportunity to join with like-minded elders in a joint effort to make this world of homeless children better? What if you were offered the opportunity, with your own space, to combine forces and hang with intelligent, healthy, still relevant adults in a effort to make a difference, with community resources…
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    Pamorama | Social Media Marketing Blog

  • 12 Secret Facebook Features Every Marketer Should Use

    Pam Dyer
    29 Aug 2015 | 4:47 pm
    Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. The team at Post Planner created the great infographic at the bottom of this post that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. I’ve expanded on their suggestions…
  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Pam Dyer
    12 Jul 2015 | 4:42 pm
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. You never get a second chance to make a good first impression. First impressions are quick, powerful, and enduring…
  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
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    Social Media B2B

  • The 20 Most Compelling B2B Statistics from the Latest CMO Survey

    Jeffrey L. Cohen
    3 Sep 2015 | 4:00 am
    Twice a year, the CMO survey, sponsored by Duke University’s Fuqua School of Business, the American Marketing Association and McKinsey & Company, does exactly what you would expect them to do. That’s right. They survey top marketers at US companies. This year’s survey, which includes responses from 255 marketers, is the 14th version of this survey, so there’s lots of data for historical comparison. One of the unique things about this survey is that the results are not just broken down by B2B and B2C, but they also look at the differences between companies that sell…
  • A Huge Missed Opportunity in B2B Visual Storytelling

    Jeffrey L. Cohen
    12 Aug 2015 | 4:00 am
    The woman in the picture is Neslihan Uzun. She is a Survey Engineer for Hyundai Engineering & Construction in Turkey. She has been an engineer for the company for nearly a year and a half, and is helping to build the Third Bosphorus Bridge in Istanbul, also known as the Yavuz Sultan Selim Bridge. I would recommend that she get the additional title of Chief Storyteller. This is a high profile project for Hyundai and for Turkey. This bridge symbolizes Modern Turkey. A happy, smiling, female engineer high above the water is a great face for this project. Hyundai Engineering has a number of…
  • Breaking The Rules of B2B Social Media

    Jeffrey L. Cohen
    31 Jul 2015 | 4:00 am
    When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. But the thing about social media marketing and rules is that nobody can agree on what the rules are. Even if you pull back from the strict approach of rules and call them guidelines, nobody can agree on that either. In the real world, rules are created in response to some complaint or action by someone or many someones. I recently…
  • The B2B Funnel is Leaky on the Marketing Side Too

    Jeffrey L. Cohen
    23 Jul 2015 | 4:00 am
    All B2B marketers are aware of the funnel. The basic idea of attracting a larger number of buyers with marketing or advertising so that you yield a smaller number of customers has been around for more than a hundred years. Whether you are a funnel-purist, who still firmly believes in this construct, or you think marketing has gotten way more complicated and customers enter the process at various stages through various means, there is still some value in using the funnel as a means to represent the overall approach of the marketing itself. I call this the content funnel and it sits alongside…
  • The Untapped B2B Marketing Resource: Social Media Data

    Lance Neuhaser
    15 Jul 2015 | 4:00 am
    B2B Marketers are embracing social media like never before. A report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. As many have discovered, creating and distributing targeted content allows a marketer to build brand awareness, demonstrate industry knowledge and even establish contact with buyers. But while…
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  • What is the meaning of life?

    3 Sep 2015 | 4:00 am
    Nearly every day, I’m asked to contribute an idea to some post or periodical. The questions are somewhat predictable … What is a business trend that excites you? What is on the horizon for social media? … and stuff like that. But a magazine recently posed a question that made me pause: To you, what is the meaning of life?” At first, I thought, “What a dumb question. Why would I answer that?” But then I realized that I didn’t have a ready answer. Shouldn’t I be able to articulate my own answer to this question? So I took it up as an intellectual…
  • 12 ways to achieve emotional marketing for your B2B company

    Brooke Ballard
    1 Sep 2015 | 4:00 am
    By Brooke Ballard, {grow} Contributing Columnist Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Over the past several months, I’ve heard four issues come up in conversations centered around better marketing through an emotional connection with consumers. I’ll give an overview of each reoccurring complaint and give three possible solutions to change your frame of mind. Issue #1: “But we’re B2B!” Often times I hear how…
  • Why it takes so long to achieve social media success

    31 Aug 2015 | 4:00 am
    If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner. This is not a scientific study, but it is a view from nearly 4,000 marketers, skewed toward small businesses. So we can’t regard it as absolute truth but it is probably directionally correct. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. First, let’s examine the expectations they have from their social media…
  • What is the purpose of a blog post today?

    27 Aug 2015 | 4:00 am
    Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” I really didn’t know how to answer that. What is a blog post any more? While my latest ideas usually start on my blog, there is no telling where they might end up next. And ideas tossed around on Facebook, Twitter — even…
  • Looking for inspiration on innovation and entrepreneurship? Here’s the source!

    26 Aug 2015 | 4:00 am
    One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. And time after time, I refer to what I learned in one single book: Innovation and Entrepreneurship by Peter Drucker. Peter Drucker may be the most revered business leader and author in history. He has written some of the most inspirational and influential books in the field and while Innovation and Entrepreneurship is not his best-known book, it is a resource I have re-read many times in my career. The book is also special to me because I took classes from Dr.
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    360i Digital Agency Blog

  • Feeding America Kicks Off Hunger Action Month with #Spoontember

    3 Sep 2015 | 9:12 am
    To kickoff Hunger Action Month, 360i teamed up with Feeding America and The Ad Council to launch a multi-platform activation and raise awareness for the one in six Americans struggling with hunger. As part of the campaign, Feeding America is challenging people across the country to snap a selfie with an orange spoon on their nose (a spoon selfie), to generate stopping power on social feeds across the country and educate people on the hunger issue in America. Today – Hunger Action Day – we’re projecting fan selfies tagged with the hashtag #SpoontemberTSQ on a Billboard in Times…
  • Influencer Spotlight: Catching Up with Adrian Kulp

    Rosanna Rago
    28 Aug 2015 | 8:32 am
    It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making their way into newsfeeds daily – you will often uncover much more than the latest product review. What you’ll find are unique personalities and stories from some unexpected perspectives. Enter Adrian Kulp: former comedy TV development executive for Adam…
  • Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

    Karri Wells
    27 Aug 2015 | 12:03 pm
    With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. What hasn’t changed: Facebook’s user base is continuing to see healthy growth, while growth on Twitter is slowing Video continues to be a focus for many of the platforms Both Facebook and Twitter have enhanced their video products with…
  • 3 Ways Marketers Can Modernize Their Organizations for the Digital Age

    26 Aug 2015 | 7:37 am
    Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital era is challenging businesses to connect with people in meaningful, motivational and monetizable ways. This is why it is becoming increasingly important for marketers to look inward and ensure their own processes, teams and success metrics are setting them up to succeed. In many organizations, marketing infrastructures have not kept pace with the changes in consumer habits and technological advancements we’re seeing today. It’s time…
  • The Power of TV Fandoms: What Marketers Need to Know

    25 Aug 2015 | 7:36 am
    In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light on the TV Fandom and how marketers can leverage fans’ love of a show to drive evangelism and ultimately tune-in. In the article, Adrian discusses the following: The definition of the TV Fandom How to build cultural cachet When…
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    The Next Web » Social Media

  • 22 growth hackers to follow on Twitter

    Matthew Capala
    2 Sep 2015 | 6:56 pm
    I checked my spam folder the other day. It was pretty amusing. I got one email that said, “Get 100k website visitors with the click of a buton.” Button was missing a ‘T’. I didn’t click it. I just laughed. These days, the internet has opened up to anybody with a keyboard and a wifi connection. By the way, I found a typo recently in a newsletter I wrote. I was embarrassed. I wonder how many of my subscribers put me in a spam folder. With a skyrocketing buzz around ‘growth hacker’ on the Web, comes a pile of myths,… This story continues at The Next Web
  • Star Wars masterfully shuts down this sexist question about Storm Trooper armor

    Lauren Hockenson
    28 Aug 2015 | 3:26 pm
    As hype continues to build around the latest Star Wars installment, ‘The Force Awakens,’ the brand has been gearing up its fans by encouraging them to submit fan art of the installment’s latest characters. In a post released yesterday, it showed off a drawing by a man named Seth Groves who had submitted a rendering of new character Captain Phasma. But what started out as an art showcase turned into a lesson in sexism. While little is known about the trooper, we do know that she is female — played by ‘Game of Thrones’ actress Gwendolyn Christie. Apparently, that didn’t…
  • Vine rolls out new music tools that help you make perfect looping videos

    Ben Woods
    27 Aug 2015 | 7:00 pm
    Vine is rolling out a new music-focused tool for video creators on its network called ‘Snap to Beat’. The option, Vine says, will make it a doddle to create looping six second videos that sync perfectly. While that’s possible already if you take the time to work out exactly where your track should restart, the new tool should make it a whole lot easier for people who don’t have the patience for that sort of thing. Once you’ve chosen a track, ‘Snap to Beat’ works out how much of the song you need to make a seamless loop and trims… This story continues at The Next Web
  • LinkedIn launches Lookup, a standalone app to help you tap your co-workers’ skills

    Ben Woods
    19 Aug 2015 | 6:00 am
    LinkedIn has launched a new standalone iOS app called LinkedIn Lookup today in a bid to help users make better use of their co-workers’s skills. The company says it conducted research that suggests many corporate employees feel they could do a better job if they knew how to find out who else in the company had specific skills, and that most resorted to looking at LinkedIn rather than their own company’s often outdated intranet listings. To tap into this use-case, LinkedIn’s Lookup app allows you to search for co-workers by name, title, current or past experience, education and specific…
  • How a social media audit can improve Web traffic by 300%

    Sujan Patel
    19 Aug 2015 | 1:49 am
    According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24 percent of overall traffic in December 2014, up from 22.71 percent just one year earlier. So what does that mean for your business? If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic. Shareaholic’s data comes from the program’s network of “300,000+ websites reaching a global audience of…
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    The Social Workplace

  • Results of BLR’s Employer Branding Survey

    19 Aug 2015 | 8:35 am
    In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The purpose of the survey was to provide insight into the following questions and more: How many companies are devoting programs to both internal and external branding? Who at the organization is typically responsible for such programs? What role do prospective, high potential (HIPO), and alumni employees play in branding? How are businesses monitoring their brand and reputation? Which branding strategies are…
  • The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand

    13 Aug 2015 | 6:28 am
    It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.” Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is a career choice other than “our most important purchase decision”), they want an experience that is transparent, relationship-based, personalized and flexible. So what does that mean for talent acquisition organizations? Smashfly, a company who specializes…
  • Ten Company Culture Killers [#infographic]

    30 Apr 2015 | 11:08 am
    Great infographic by OfficeVibe, an employee engagement company. It’s a list of the ten things that will destroy a company’s culture and cause low employee engagement. Here are the company culture killers: This infographic was crafted with love by Officevibe. Learn employee engagement facts that will stop company culture killers from growing in your company.
  • What contributes to decreased employee morale?

    1 Apr 2015 | 10:00 am
    ​Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied.​ [HR Daily Advisor] At my previous company, we worked with PricewaterhouseCoopers to conduct an audit of employee exit surveys and found there were some interesting comments and points as to why employees were leaving. While most managers believe that employees leave for more money, the results of the survey…
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    CompuKol Connection » Blog

  • Branding 101 – Revisiting the Basics

    Michael Cohn
    3 Sep 2015 | 2:00 am
    In many respects, there is nothing more important to your success than your brand. If you have been in business for a very long time (or even for quite a while), you have moved away from the basic principles. The chances are very good that you remember those principles but there may be some that have slipped your mind. Why is your brand so important? There are several reasons why your brand is so important and why ensuring that your brand is everything that it needs to be is critical to your continued success. First of all, your brand will (and must) distinguish you from your competitors.
  • A Simple, Effective Approach to Email Marketing

    Michael Cohn
    31 Aug 2015 | 2:00 am
    You may be working your Email marketing campaign for your business. However, you may not realize that there is a lot more to it than you may think. It is entirely possible that you have barely tapped into what it can potentially do for you and for your business. An effective Email marketing campaign is so much more than just a bunch of Emails The first thing that you need to understand and understand well is that you will have to work at producing an effective Email campaign. Of course, it goes without saying that it will be worth your while once you have gone through the process. In short,…
  • Getting Your Fans and Followers to Share Visual Content

    Michael Cohn
    27 Aug 2015 | 2:00 am
    Are you working your brand to the best of your ability? If you look at it honestly and the answer is “no,” it is time that you do something to change that situation. There are many different approaches that you can take but involving your fans and followers is one extremely important way that you can spread your visual content around effectively. The many ways to enhance your content with visual images You may have written the most wonderful, intuitive, exciting, valuable content that ever existed; however, if you don’t enhance that content with visual images (at least…
  • Growing Your Personal Brand Effectively

    Michael Cohn
    24 Aug 2015 | 2:00 am
    Personal branding is not just for people who are in the public eye. Personal branding is for everyone and it is essential that you understand how important it is for you and for your business. That is especially true nowadays, with the popularity of the Internet and with the explosive amount of interactions on the various social media channels. The need for your personal brand There are many important reasons why your personal brand is critical to your business’s success. First of all, you need a personal brand because people are going to do searches and they are going to find you and…
  • Pairing Your Social Campaigns With Your Prospects

    Michael Cohn
    20 Aug 2015 | 2:00 am
    As a business owner, you have been working your social media marketing campaign for a while now. Experience has taught you that your campaign is essential not only to your success but also to your having the opportunity to bring your business to the next level. Getting started and following through When you first set up your social media marketing campaign, you probably had a pretty good idea about what your campaign should communicate and the results that it should elicit along the way. One thing that is absolutely certain is that your social media marketing campaign must produce the…
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    all the news that's fit to blog, tweet & post

  • Be Summer, Be Now

    Deb Hemley
    22 Aug 2015 | 6:23 am
    Is it my imagination or did the summer doomsayers start earlier than usual this year? I’m remembering in particular the woman on the CVS check-out line back on August 1st who had to ruin everyone’s day when she lamented, “It’s just countdown to Labor Day now.” By August 22nd, I can feel them revving up everywhere I go. They’re officially kicking into high gear. I don’t know about you but I LOVE summer and want to cherish each of the thirteen+ hour days of sunlight while I can. I beg of you. Be summer, be now. Please.
  • Awe of a Flower

    Deb Hemley
    5 Jun 2015 | 6:14 am
    How wonderful to come across the quote and video below from the Feynman Series’ on ‘Beauty’ as I contemplated and photographed the very welcomed flowers to our garden–the magnificent peonies. “…Look how beautiful it is I see much more about the flower I could imagine the cells in there The complicated actions, which also have a beauty It’s not just beauty at this dimension of one centimeter, there’s also beauty at smaller dimensions The inner structure, also the processes, the fact that the colors and the flower are evolved in order to attract inspections to pollinate it…
  • Over here

    Deb Hemley
    25 May 2015 | 8:37 am
    Some days everything is so bright and beautiful that it feels as if everything is calling, “Look at me!”
  • Wall Swirl

    Deb Hemley
    9 May 2015 | 1:00 pm
  • The Art of Typewriters

    Deb Hemley
    5 May 2015 | 5:58 am
    Seen at Cambridge Typewriter in Arlington, MA
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    Pushing Social

  • How to Get Your Emails Opened and Read

    2 Sep 2015 | 1:34 pm
    We love email. It is still, pound for pound, the best marketing tool for driving repeat visits and sales. Ok.  Got it. But while email is still a great tool, some truly horrible tactics are undermining email’s effectiveness. It’s hard enough creating an email list, but the real challenge is getting your emails opened.  Face it, having a list of 10,000 subscribers who don’t open your email is a non-starter. What can you do to get more of your emails opened? That’s what we discuss in this episode of The Marketing Huddle. Get the Show Notes for this Episode here.  …
  • How to Revive A Dead Blog

    31 Aug 2015 | 6:00 am
    “Stuff” happens. The blog you started has fallen on hard times. It lost support. You ran out of time. Readers didn’t show up. It didn’t drive as many leads as you thought. Now the blog sits on blogspot with a threadbare post from the spring of 2013. Your competition, however, is outhustling you on the content marketing front. Their up-to-date blog is positioning them as the thought leader in the space. Their sales team is using blog posts to stay top of mind with prospects. Their perceived leadership in the space allows them to charge more while closing deals faster than you. It’s…
  • Should You Still Use Google+ to Promote Your Blog Posts?

    26 Aug 2015 | 7:23 am
    I want Google+ to succeed.  As a marketer, I want more options for reaching my audience.  Google+ was positioned as a Facebook and Twitter alternative and I eagerly set-up my profile page and began piling up the ‘Plus Ones (+1)” I was in good company.  Chris Brogan, Guy Kawasaki, Martin Shervington, and Ryan Hanley, all excellent marketers and thought leaders invested time and energy into demystifying Google+ for the rest of us. But…Google+ started to lose traction.  It seemed that Facebookers weren’t willing to shift to Google+ even if they used Gmail, Google…
  • 15 Essential Blog Growth Tools and Checklists

    25 Aug 2015 | 6:00 am
    We’ve written over 1,100 blog posts for Pushing Social and our clients. We’ve learned much along the way. Whenever I’ve faced a challenge I’ve opened Evernote and created a checklist or outlined how I would solve it. Over the last three years, these quick guides have been incorporated into day-to-day processes. I guess you could say that they are a key ingredient in our success. Now, for the last 6 months or so, I’ve been sharing these tools with you. You’ve usually found them via a link in a post or tucked away in the sidebar. Sometimes, I’ve been cheeky enough to push it…
  • You Must Have These 10 Keys for Successful Lead Generation Blogging

    20 Aug 2015 | 6:00 am
    I think you will agree that growing sales with blogging is getting harder. Blogging works. Blogging is cost-effective. Blogging pays long-term dividends. But, successful business blogging is a tough nut to crack. The good news is that you can solve the business blogging riddle. You can generate high-quality leads by making simple tweaks to your blogging strategy. You just need to take a step back and approach blogging from a different angle. Today, I’ll walk you through ten “Must Have” components needed for successful lead generation blogging. Implement each element and you will see…
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  • TDA Group Content Happy Hour: Top tips for audience appeal

    Paul Gustafson
    21 Aug 2015 | 11:43 am
    More is always better when it comes to numbers of engaged audience members. Read this week’s news digest to get the latest developments in attracting the influential people your revenue goals depend on. See which search engine ranking factors are most important and find tips for mastering compelling visual content. Plus, learn how to increase email engagement and improve delivery rates, and find out why Facebook is hopping on the long-form content bandwagon. Search Ranking Studies: Trends and Important Factors MarketingCharts Staff Report This MarketingCharts staff report provides a…
  • TDA Group Content Happy Hour: Sharpen your marketing tools

    Paul Gustafson
    14 Aug 2015 | 10:54 am
    Looking to improve your marketing results? Start with sharp tools and sound tactics. This week’s digest explores several indispensable skills for creating an effective social media strategy and stunning visual content. You’ll also discover how new Snapchat features help improve your marketing efficiency and why improvements in Skype for Business provide a more streamlined mobile experience. Plus, find out what Google’s new restructuring and name change mean to you. 4 powerful tips for a highly effective B2B social media strategy By Jawad Khan at MarketingProfs One marketing skill that…
  • TDA Group Content Happy Hour: Find big opportunities in the week’s top stories

    Paul Gustafson
    7 Aug 2015 | 8:01 am
    Advantages await marketers who follow the latest content marketing news developments. In this edition of our weekly digest, you’ll discover why you should spend more on visual assets, focus on creating mobile content, and carefully craft your email subject lines. You’ll also learn why content marketers should understand CRM software purchasing decisions and examine a future Facebook tagging feature that could spark additional opportunities. Study: Marketers Want More Money for Visual Content By Kate Maddox at Advertising Age A majority of senior marketers recognize that visual assets are…
  • TDA Group Content Happy Hour: What does it all mean?

    Paul Gustafson
    31 Jul 2015 | 9:34 am
    Is your work attracting prospects—and getting those prospects closer to purchase? This week, our content marketing news digest looks at developments that may help B2B marketers answer these questions. Read on to discover how well particular content types attract high-quality leads, and peek at new digital designs meant to entice more prospects. Plus, see which social platforms are stepping into the Google+ void and get SEO tips for the latest Google algorithm update. Which B2B Content Types Deliver Great Leads? By Ayaz Nanji at MarketingProfs The most commonly published content types…
  • TDA Group Content Happy Hour: The latest on driving engagement

    Paul Gustafson
    17 Jul 2015 | 11:57 am
    Consider this TDA maxim as you settle down with your Friday beverage of choice: Don’t just attract—make sure you interact. To demonstrate, we’ve scoured the Web to find recent stories about driving engagement so you can accelerate the sales cycle (you know, the stuff content marketing is supposed to do). Read on for news items covering content strategy, tactics, and opportunities that can help trigger repeat business and convert prospects into sales-ready leads. 6 Steps to Content Marketing Domination By Joe Pulizzi at Content Marketing Institute Can you use content marketing to…
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    David Meerman Scott - Web Ink Now

  • 8 Tips for Creating a Buyer-Centric Website

    David Meerman Scott
    2 Sep 2015 | 12:28 pm
    The online relationship begins the second a potential customer hits your homepage. The first thing he or she needs to find is a self-reflection. That's why you must organize your site with content for each of your distinct buyer personas.
  • Are You Selling When Buyers Are Ready?

    David Meerman Scott
    25 Aug 2015 | 12:24 pm
    Today, buyers are in charge. Google is our first stop during any shopping excursion. We check out a company’s site and blog and YouTube channel before considering doing business with them. We fire up LinkedIn an hour before an initial business meeting. We check out the CEO’s Twitter feed to see what she is up to.
  • Restoring the Human Touch: The Compelling Power of Authenticity

    David Meerman Scott
    19 Aug 2015 | 12:40 pm
    People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. There was a personal touch. If there was good service at a fair price and maybe a kind word and a smile, you had a business relationship that lasted for many years.
  • Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

    David Meerman Scott
    12 Aug 2015 | 1:54 pm
    I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.
  • #GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

    David Meerman Scott
    6 Aug 2015 | 9:33 am
    Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00. My specific advice to Donald Trump is to live tweet from the stage during the debate!
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    We Are Social

  • SXSW: defining tomorrow’s leaders

    Mobbie Nazir
    3 Sep 2015 | 8:01 am
    I have a nephew and four nieces aged between four and eleven. Whenever I see them, I find it amazing to watch how they interact with technology – how things that often seem new and shiny to me are just normal and everyday to them. Kids are growing up exposed to technology. That’s a fact, nothing we’re going to do now will change that – I think the debate about how much screen time is too much misses the point. What is really interesting to me is how increased screen time is shaping kids’ development and how that in turn will shape the future of society. In business in…
  • We Are Social’s Curiosity Stop #4

    Tom Ollerton
    2 Sep 2015 | 8:04 am
    You know when you do something good for others, you put loads of effort in and it’s still not quite right? Well that’s how I feel. We’ve done three versions of the brilliant Curiosity Stop and the feedback was “there’s just too much amazing content”. Well, I am sorry. So given that 50K views must all be wrong we’ve decided to slim it down. We’ll look at the categories of fitness, shopping, transport, art and fashion and lots more as usual, but this time we’ll delve into just one key social thinking example in that sector. For those of you who don’t know what social…
  • We Are Social’s Tuesday Tweakup #24

    Laura Muldoon
    1 Sep 2015 | 10:31 am
    Facebook sets new 1 billion logged in user record It’s official: 1 in 7 people on earth logged into Facebook last Monday, a massive milestone for what started as a small exclusive network just for Harvard students back in 2004. Mark Zuckerberg posted this update to commemorate the occasion: Facebook introduces personal assistant ‘M’ Siri and Cortana better watch out, as Facebook has announced it’s acquiring the skills of MI6’s head, ‘M’ to help out with users’ day to day tasks. A bit of a down-step for the first lady of espionage but it…
  • Digital, Social & Mobile in India in 2015

    Simon Kemp
    27 Aug 2015 | 8:20 am
    It’s been another year of bumper growth for all things digital in India, with the latest in We Are Social’s series of studies into Digital, Social & Mobile usage around the world revealing that over a quarter of the world’s second largest nation now uses the internet on a regular basis: Here are the key data headlines: Internet Users: 350 million, up 44% since our last report in July 2014 Social Media Users: 134 million, up 26% in the past year Unique Mobile Users: 590 million – a penetration rate of 46% Mobile Internet Users: 159 million – 45% of all internet…
  • Rob FitzGerald joins as President, US

    Rob Fitzgerald
    26 Aug 2015 | 12:43 pm
    As you may have read in MediaPost, Campaign or AgencySpy, Rob FitzGerald has been announced as We Are Social’s President in the US. Former President at Big Fuel Communications, Rob has a wealth of global experience at agencies including GlobalHue, Initiative and Omnicom Media Group, spanning Japan, China, Hong Kong, Europe and the US. Here, he explains why he chose to join We Are Social. Rob (centre) with We Are Social co-founders Robin (left) and Nathan (right) My first taste of a career in social was all thanks to Kanye. He approached a previous agency of mine, looking to monetize his…
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  • 7 seconds or less: Attention span versus first impressions on social media

    10 Aug 2015 | 6:48 am
    “In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and social media inspired micro-celebrities ( or should we say nano or pico celebrities) and you have New York Times carrying an article on 15 seconds of fame. The article, total read time 15 minutes online ( with graphics and images on) and 5 minutes on mobile ( Reader View Available) dwells on last year’s heartthrob, “hot mug shot guy”, a felon who trended on…
  • CSR: What you didn’t know about Section 135 and didn’t bother to find out!

    27 Mar 2015 | 10:21 am
    Manika works at READ Oceanic Center’s Solar Shop – a social enterprise designed to provide an income to sustain the center while delivering solar lamps as a clean, affordable energy alternative to kerosene lamps for the community. This post is in response to a column by a media person and friend featured in First Post. The reason, of course, is to dispel the myths and mythology that seems to be surrounding common knowledge and understanding of Section 135, of the Companies Act, 2013, which makes CSR ( or much criticized  as the 2 percent tax) which companies have to make as part…
  • Road to a Digital Nation starts with building toilets

    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
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  • Social Media in the News – August

    Kellie Elmerraji
    27 Aug 2015 | 12:32 pm
    The school year is upon us, and the kids aren’t the only ones learning something new. The social media landscape continues to evolve and we’ve got the details on everything you need to know. Facebook’s ad platform gets a facelift: The company is providing enhanced tools and targeting options to connect with current and prospective customers including: A new “Call Now” button enables consumers to call a company or organization directly from the ad on their newsfeed. Facebook extended the “carousel” ads, a format with the ability to display multiple images with different links…
  • What is SSL? And How Does it Work?

    Erik Wright
    21 Aug 2015 | 12:29 pm
    Security. What comes to mind when you see that word? Now, add Internet before it. Internet security. Does your perception change? Before we get too far into this expansive subject, let’s imagine a scenario. You’re looking to buy a brand new—let’s say—home appliance online. Obviously, you can go to a major online retailer, but you’ve stumbled across a website offering the EXACT same product for half the cost. It looks legitimate enough, so you proceed. After adding it to the cart and hitting the checkout button, something seems off. There’s no padlock or green…
  • Instagram could be a shopper’s paradise

    Kellie Elmerraji
    5 Aug 2015 | 3:25 am
    Good news brand marketers! Instagram has launched ads with “Shop Now,” “Sign Up” and “Install Now” buttons that link outside the app. It has always been clear that Instagram could be a shopper’s paradise. Users are already sharing product photos with friends, making comments, liking and getting opinions from their network. Unlike Facebook users, whose primary concern is connecting with family and friends, Instagram has more of a shopping drive. In Iconosquare’s 2015 study, 70% of respondents reported that they have already looked for a brand on Instagram. To garner…
  • Social Media in the News – July

    Kellie Elmerraji
    29 Jul 2015 | 7:02 am
    Another month has come and gone! Summer is flying by, and just like the weather, the social media world is also heating up. Here are the top social media headlines you may have missed from July! Twitter updates security: Twitter released a password protected data dashboard that allows users to privately manage their account. The dashboard has information about account history, blocked accounts and devices that are authorized to use the account.     Facebook restricts videos: Marketers and content creators now have more control over who watches their videos. Facebook already limits…
  • Top 10 Social Media Myths Debunked

    Kellie Elmerraji
    22 Jul 2015 | 11:49 am
    The world of social media marketing doesn’t have to be a scary thing! We’re here to clear up some common misconceptions and keep you on the right track. It’s important to be present on every channel. Not every social media outlet will be right for your brand, product, or business. Instead of spreading yourself thin, focus your efforts only on the networks that your target audience is most likely to engage with.     Social media marketing is free. We wish! The days of getting free advertising are long gone, and as competition grows fiercer, it’s definitely a pay-to-play…
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    Social Media Network - Marketing

  • When Was The Last Time You 'Listened' To Your Audience? - Social Media

    28 Aug 2015 | 2:59 am
    When Was The Last Time You 'Listened' To Your Audience? ​​I Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
  • It's All About How Well You Do It - Social Media

    25 Aug 2015 | 8:33 am
    How Well You Do It​​I Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
  • Have An Opinion In Social Media

    24 Aug 2015 | 7:49 am
    Have An Opinion In Social Media​​I Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:​1. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE For UPDATES ON OnLine Earning Join…
  • Emotions - Social Media

    21 Aug 2015 | 4:20 am
    Emotions​​I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
  • It Is The Dis-similarity Which Will Get You Ahead - Social Media

    21 Aug 2015 | 4:15 am
    It Is The Dis-similarity Which Will Get You Ahead ​​I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
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    Paul Sutton

  • What if Facebook Removed All Page Likes Data?

    Paul Sutton
    13 Aug 2015 | 1:16 am
    Facebook fans, or Page Likes to give them their correct terminology, have become a noose around the neck of many (most?) Facebook marketing efforts. So what if Facebook hid them? A few years back, measuring the growth in fan numbers was a viable, if somewhat spurious, strategy. This was partly because growing our community size was what Facebook told us we needed to do, partly because the basic Facebook success formula necessitated a decent number of relevant fans, and partly because it was a tangible metric that those not-in-the-know could understand and latch onto to prove value. Except…
  • How SEO is Stealing PR Business : A Case Study

    Paul Sutton
    22 Jul 2015 | 1:52 am
    “I’m currently trying to save my business model from annihilation by SEO agencies.” That’s what an experienced communications professional told me in response to my recent posts on how SEO agencies have become a serious threat to PR. While, having written about them, I wasn’t surprised to hear about the issues she’s facing, I was struck by how, as she says, she needs “skill to negotiate survival”. Intrigued, I asked more about the situation. She prefers to remain anonymous to protect her business interests. And while she may be an independent practitioner rather than an agency…
  • When Cakes Go Viral it’s Time to Worry

    Paul Sutton
    10 Jul 2015 | 12:11 am
    The internet can be a cruel place. Hidden behind their computer screens and mobile phones, people are quick to slate anything that doesn’t fit into their idea of the perfect world. Brands and organisations are big targets. Many are still scared of opening up to a social media-driven internet for fear of doing or saying anything that might attract negativity. Trolling-type behaviour is commonplace, and commenting on or sharing brands’ ‘mistakes’ seems to be a favourite pastime for many. But there are ordinary people behind those companies, and they aren’t immune either. And the…
  • How to Adopt the PESO Model and Boost Your Career

    Paul Sutton
    8 Jul 2015 | 1:16 am
    If it is to kick-start the evolution that is becoming increasingly urgent, the communications industry needs guidance. Agency bosses and senior communications executives both in-agency and in-house are generally aware of the need to adapt to technology and data. They’ve read the articles, they’ve been to the seminars, they’ve had the discussions. But they don’t know where to start. This has become more and more apparent to me since I started working with multiple companies after I set up independently at the start of the year. The issues they face are similar in nature and, whether…
  • 5 Words That Need to Die in PR

    Paul Sutton
    26 Jun 2015 | 3:50 am
    Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences… Content Content marketing is just about the most overused and overhyped phrase in the public relations industry at the present time. In 2015, PR is all about the content. “We’re no longer a PR agency, we’re a creative content agency.” Pur-lease… The problem is that PR has latched onto content like a Cambodian leech onto an unsuspecting backpacker. PR is using ‘content’ as a…
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    Pam Marketing Nut

  • Social Selling: 10 Tips to Increase Sales by Inspiring, Helping Your Customer Buy From You

    Pam Moore
    31 Aug 2015 | 9:13 am
    Smart marketers and business leaders know that their online integrated digital and social platform is not simply a megaphone for to tell the world how great their business is and beg them to make a purchase. Though you may see many new marketers to the online and social world fall to spammy tactics, they don’t usually last long. Your website, blog, Facebook page, Twitter profile, YouTube channel, Instagram page, Blab conversations, Periscope sessions and Pinterest boards all create opportunities for you to inspire, delight, connect, entertain and inform your audience and readers. With…
  • 7 Tips to Zoom Your Personal Brand and Business with the #YouFactor

    Pam Moore
    29 Aug 2015 | 6:44 am
    With the explosion of social, digital marketing platforms and technologies such as mobile live streaming even small businesses and individuals have the opportunity to become the media. Becoming the media today does not require millions of dollars spent on advertising and fancy websites. Instead an individual person serving as an industry influencer or thought leader can launch a blog and integrated digital, social platform and quite quickly have brands eagerly wanting to engage with them. The brands want to tap into the power of their community, reach and voice because it is truly people who…
  • Social Media Branding: 10 Strategies to Zoom Business Results

    Pam Moore
    27 Aug 2015 | 12:23 pm
      Social media is a great way to rev up your brand to turbo speed and leave your status quo competitors in the dust! Not only can you tap into the power of community, human relationships but you can also increase brand awareness, equity and even sales. Zooming your brand to turbo speed using social media requires both art and science. It requires the knowledge and ability to not only build a foundational framework and plan but also to connect with humans in a way that inspires, connects, delights and entertains. All of this must be done while at the same time staying true to your brand…
  • 10 Foundational Elements of Successful Brand Storytelling

    Pam Moore
    26 Aug 2015 | 9:25 am
    It’s not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It’s in our DNA to want to connect with other human beings who believe in the same things we do. It’s these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing…
  • 10 Habits Highly Successful Social Media Marketing Leaders

    Pam Moore
    24 Aug 2015 | 1:24 pm
    There is a clear separation between true social marketing business leaders and those that are sliding along with status quo. Many new and seasoned marketers and business leaders hop into the world of digital and social media marketing thinking they can send a few tweets, learn how to optimize visuals and social profiles and they will have a positive ROI on their investment in social media. Unfortunately too many of these same “status quo” seekers find themselves struggling to keep up with the true leaders, holding down a real job or feeling and experiencing real success. So what…
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    Jessica Malnik

  • Why You Are Probably Focusing On The Wrong KPI For Your Customer Support Community

    Jessica Malnik
    25 Aug 2015 | 11:24 pm
    I stumbled across this tweet from a friend the other day. It got me thinking about some of the biggest mistakes that support team leaders can fall into when thinking about customer support communities. What drives you THE MOST CRAZY about customer support communities? Seriously, what are your biggest gripes? #cmgr #custserv #custexp — Caty Kobe (@catykobe) August 19, 2015 I instantly think of all the ways that many companies initially try to measure their customer support communities. Customer support communities, while inherently more transactional than say enthusiast communities, exist to…
  • 11 Books That All Community Professionals Should Read

    Jessica Malnik
    9 Aug 2015 | 9:51 pm
    Note: While I share great blog posts from fellow community pros and bloggers on a fairly routine basis, it’s been awhile since I’ve shared a book list of many of the books that I have been reading. So, I thought I would share some of my faves in this post. To spice things up, I’m also doing my first giveaway on this blog. I’m going to give one lucky reader the full book bundle. Read on to enter.       I read a lot. Like a whole lot. Be it blog posts, news article and lots of books. While the format and medium of what I’m reading changes by the month, err. week…
  • The One Question You Should Ask Before You Rush to Create Your Next Periscope Campaign

    Jessica Malnik
    24 Jul 2015 | 12:11 am
    Snapchat and Periscope (and a lesser extent Meerkat) are the new social media darlings of the moment. All the social media marketing types are writing their endless listicles, blog posts, news articles and podcast episodes about why your company should be paying attention and jumping on them. Or else, you are going to be left behind. They lead with how Snapchat has 100 million users, and that 1 billion Snapchat stories are viewed every day. And, how Snapchat and Periscope are revolutionizing storytelling.  Or, how another brand is “winning” on Periscope with a new creative campaign.  Or…
  • 5 Tips For WDS Newbies

    Jessica Malnik
    9 Jul 2015 | 11:27 pm
    Last year, I went to the World Domination Summit (a.k.a. WDS) on a whim. A few of my friends were going. I heard really cool things about previous years. What can I say? FOMO is real. That said, I didn’t have many expectations. I didn’t know what I was getting into. I just knew it wasn’t your typical boring, stuffy conference (it’s more of an unconference IMO). I came away from the experience more inspired than any conference I’ve ever been to or for that matter any trip I’ve ever taken and with an arsenal of really cool, new friends. So needless to say, I’m super…
  • Embracing Our Collective Fear Of Mediocrity

    Jessica Malnik
    21 Jun 2015 | 4:07 pm
    It’s perfectly okay to be average. This is the sentiment shared in many blog posts recently, including from two of my favorite bloggers, Jay Baer and Mark Manson. While their blog posts couldn’t be further apart, the same general theme held true. It’s about our collective fear of being average. “Being “average” has become the new standard of failure. The worst thing you can be is in the middle of the pack, the middle of the bell curve.”   If you are anything like me, your first reaction to this sentiment is to get defensive and all up on your high horse. I know what you…
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  • McWhoppering your Social Media Presence

    3 Sep 2015 | 5:00 am
    The dream of the McWhopper may have died, but the idea got us thinking. What would the McWhopper of a social media strategy be? Of course, there’s no single perfect social strategy (we ourselves have said so repeatedly), but it’s fun to try and come up with something as close to one-size-fits-all as possible. Facebook (The Patty) – Without the world’s most popular social media network (by a mile), your social strategy is incomplete. Facebook is the meaty center of your social media McWhopper, just like it should be. Twitter/Instagram (The Cheese) – While technically not critical to…
  • Five things to consider before you set up your brand blog

    25 Aug 2015 | 5:56 am
    When it comes to getting a constant stream of inbound leads and links, and establishing your brand voice, you can’t beat a blog. The data seems to echo that as well – with recent research suggesting that companies that blog receive 97% more inbound links. However, business blogging is a little bit like running a marathon. It requires quite a bit of preparation if a brand is to be successful at it for any length of time. So here are the five essential questions to answer before starting a brand blog 1) WHO is your target audience? Determining your target audience is essential because it…
  • What Do Webinars Teach Us?

    14 Aug 2015 | 3:42 am
    In our experience, most marketers attend at least one webinar a month, while most sign up for even more. After all, webinars are great learning opportunities and usually cost little more than an hour (or less) of the attendee’s time. That said, even an hour is precious, so how do you ensure you are not wasting yours on a webinar? In other words, what can you expect from truly top notch webinars that provide good value for your time? A good webinar is one that provides attendees with actionable content backed up by verifiable data. If the webinar provides ideas and tips that can be put to…
  • 5 Things You Should Know About Social Media Marketing In 2015!

    12 Aug 2015 | 12:58 am
    Yup, 2015. Why are we blogging about social media in 2015 when the year is already half over? It’s because we still see brands stuck in the 2010s when it comes to social media marketing, and the results aren’t pretty. Deserted Facebook Pages, Tweet streams with promotion and nothing else, and Instagram presence? What Instagram presence? So, here are 5 ways in which social media marketing has changed in 2015. There’s no turning back. Your customer is on more channels – Facebook isn’t the only game anymore. Oh, it’s still huge and you definitely need to have a presence, but it’s…
  • Must-have Content Assets For #Digitalsuccess

    11 Aug 2015 | 6:30 pm
    Digital marketing without content marketing is like a house without furniture!
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    Smedio - Business Ideas Worth Sharing

  • 7 Business Lessons I learned from “Straight Outta Compton”

    Douglas Idugboe
    31 Aug 2015 | 12:19 am
    Image courtesy of Universal and Legendary Pictures What business lessons can you learn from the life of drugs and hip hop? Seeing Ice cube and his son, O’Shea Jackson Jr., at the VMA yesterday got me thinking about the business lessons I deducted watching their biopic just this weekend, after topping the weekend box office a third week in a row. Spinning around the rise and fall of the hip hop group N.W.A., the movie is not just a biographical production but one that provides food for thought. Not only it projects the birth of a genre of angry street music, it also teaches some vital…
  • How Mobile Devices and the Second Screen Forever Changed Online Shopping

    Douglas Idugboe
    27 Aug 2015 | 11:34 pm
    Online shopping has been an ingrained part of our culture for the better part of two decades now. It’s not hard to see why: it is convenient, proven, and in many cases, less expensive to boot. In fact, it’s the rare instance when you go to purchase something online and have hesitations. It’s simply become so commonplace that nobody gives it a second thought any more. But the online shopping experience is changing. The days of online shopping being the exclusive domain of Amazon and Ebay are behind us. From retail stores selling entire catalogs of products online (like…
  • Facebook Advertising Techniques You Probably Haven’t Tried Yet

    Mike Bird
    24 Aug 2015 | 8:50 am
    You may have wondered which of the numerous Facebook advertising techniques works best. Why? Facebook advertising is perhaps one of the most revered social media marketing tools today, and for good reason. It seems like everyone – from teenagers to grandparents – are posting, commenting and liking on Facebook. Like any marketer worth his or her salt, you’ve tried a Facebook advertising strategy and liked it well enough, but the effect was still somewhat underwhelming. Not any more. Try these Facebook advertising techniques that you’ve probably never thought of and see just…
  • How Social Media Levels the Playing Field for Entrepreneurs

    Andrew Cravenho
    10 Aug 2015 | 12:57 am
    The awesome power of social media makes successful entrepreneurship a reality for anyone who aspires to reach his or her full potential through business ownership. Although something of a cliché, no credible person can deny the sea change brought about by social media platforms on the Internet in the digital age. The rise of the smartphone has magnified that power one-hundred fold, growing not only the number of users with social media access, but also increasing the time users spend on social media web sites. The statistics are staggering! Facebook has 1.44 billion active monthly users,…
  • Rapid ROI: The Benefits of On-the-Job Training

    Chandana Das
    3 Aug 2015 | 12:58 pm
    Most people mistakenly believe that you always need a college degree to make it ahead in life. But, many employers are now using on-the-job training to bring employees up to speed and teach them valuable work-related skills. Here’s why this approach might work out well in your company. On The Job Training Increases Productivity On the job training does more than teach new skills. It helps improve productivity. It’s near-impossible for an employee to learn everything they need to know in college. When an employer provides on-the-job training, employees learn employer-specific skills which…
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  • The Best Branded Videos Across Vine and Instagram: August 2015

    Carla Marshall
    3 Sep 2015 | 8:29 am
    As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from August 2015.
  • Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

    Greg Jarboe
    2 Sep 2015 | 9:03 am
    Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    2 Sep 2015 | 7:51 am
    VidSummit 2015 was a goldmine of information for video marketers, and we bring you 16 of the most actionable tips and takeaways from the event. If you couldn't make it, just spend 5 minutes reviewing what's working on YouTube and how you can take action now.
  • Dear YouTube: We Love You But You Need an A/B Testing Feature

    Andy Smith
    1 Sep 2015 | 7:04 am
    A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
  • Online Video: How Consumers Use Resources to Research and Buy

    Greg Jarboe
    31 Aug 2015 | 7:45 am
    Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
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  • New Marketing Class! Create Picture Perfect Memes & Images

    Kathy Colaiacovo
    3 Sep 2015 | 1:00 am
    Ready to learn more about using images online? Join me September 15, 2015 for my new Marketing Class, “Create Picture Perfect Memes & Images” and I’ve got a special offer for the 1st 30 people to register! Visual Variety is a key component to your marketing… or at least it should be. Whether you add images to your newsletters, emails, or on social media… having images can be an intimal attractor that brings you new contacts, followers and Likes online. The more you can build that audience online the more people that could share your info OR better yet, they will…
  • Direct Messages on Twitter have NO LIMITS!!!

    Kathy Colaiacovo
    29 Aug 2015 | 1:00 am
    Yes, the 140 character limit has been removed on Direct Message in Twitter. Twitter announced last week they have removed the 140 character limit on direct messages within Twitter. It only makes sense… DMs are not public so to keep to their micro blog format – the limit needs to remain on the tweets, but direct messages have no need to have the limit. It will certainly mean an easier way of private communication on twitter and not having to post 5 messages to have one conversation – trust me I have done that and more! Now, a lot of people use a tool or app to send an auto welcome…
  • Using Events as Content in your Newsletter!

    Kathy Colaiacovo
    27 Aug 2015 | 1:00 am
    How to leverage the power of including events as content in your newsletters. This is very visible when I ask them about any event they will be part of – attending, or presenting – when we are planning their newsletter content. A lot do not actually understand why I feel it is helpful content or how to use it.  I thought a few examples of how you can see results from these mentions or even features in a newsletter work. First, here are a few reasons why you would include events into your Newsletter Content: Shows readers your expertise and builds your credibility. Lets readers know an…
  • Pictures DO Say a Thousand Words – Don’t Miss Out!

    Kathy Colaiacovo
    15 Aug 2015 | 1:00 am
    When you attend an event or even host one – pictures play a big part in these. Especially since almost everyone seems to own a smartphone these days and that means automatic cameras in the hands of all the people there. Clients often wonder why I am after them to be taking pictures at events and posting them online. It really is because a picture can say many more words that written text. Sharing them from an event will say a ton about what was happening. And if you are the host – the more posted and shared the better you can market your event and business – even after the fact.
  • My #1 Marketing Tip for Small Biz Owners

    Kathy Colaiacovo
    11 Aug 2015 | 1:00 am
    One of the most stressful things about being in business for yourself is marketing your business. Having to wear the hat of Sales and Marketing for many small business owners is just plain scary. No one likes Sales…  and Marketing is really sales. Sadly, as the CEO of your own business, you are the ONLY person who is going to find you clients and business. That means marketing yourself to find those ideal clients you want to work with. So … what is a person to do when they absolutely hate marketing? Since marketing and networking are my first love in business and where my strengths are,…
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    Prepare 1

  • 5 LinkedIn Best Practices [Infographic]

    Blair Evan Ball
    3 Sep 2015 | 5:05 am
    Why should you share content on LinkedIn? Will it make any difference at all? If you’re a professional with a valuable perspective to share, you have to find the social audience it will resonate with – the audience you can draw into your world and become that thought leader. It’s that perspective that makes you unique – and that ability to spark conversation among your peers that can take you far. LinkedIn can be a fantastic vehicle to drive business results. It connects more than 380 million professionals. And it is where business people go. It’s demographic is older and wealthier…
  • 5 Ways to Market to Boomers and Millennials

    Blair Evan Ball
    28 Aug 2015 | 4:25 am
    Are there some similarities in marketing to different generations? What does this say about you and your age? Do you consume your content in the early morning? Or later in the evening? Millennials and Boomers consume content at different times of the day. Are you targeting the right audience with the right content? We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in late 2015 as the largest living generation. According to insights by Nielsen marketing, in less than five years, 50 percent of the U.S. population will be over the age of 50.
  • How Google’s Update is Impacting Local Search

    Blair Evan Ball
    21 Aug 2015 | 3:55 am
    Have you heard the big local SEO news? Does this change mean less visibility for your local business? Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. A major change in Google’s local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous “local 7-pack”, where seven local businesses were featured, to a trimmed “local 3-pack” view. The local pack is not just showing fewer business listings, it is also…
  • 5 Successful Tactics in Marketing to Millennials

    Blair Evan Ball
    14 Aug 2015 | 4:55 am
    Do you sell a product or service to millennials? Do you recognize it takes a different approach to reach millennials? Would you like to know what marketing strategies work? Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. The millennial connected customer is the stranger you need to get to know, this group is only growing and mobile devices are the #1 choice. WHAT IS A GEN Y – MILLENNIAL Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X.
  • Marketing Initiatives of B2B Companies

    Blair Evan Ball
    6 Aug 2015 | 4:05 am
      What B2B content marketing initiatives are you working on? Have you thought about your challenges? How are you at gaining trust and visual story telling about your product or service? B2B requires you to think of all types of customers you want to target. If you’re targeting a B2B market, emotions and visuals play avital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish. Think about Apple’s marketing copy for every new…
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    Leader Networks blog

  • The Perils of a Neglected Online Community

    Vanessa DiMauro
    31 Aug 2015 | 10:48 am
    Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor, manage or staff it over the long term. Sure, everyone paid attention in the beginning, but then the focus waned. Everyone assumed that the mythical team mate named “someone else” was looking after it. Now, fast forward to the present. The result is a spiffy looking community and multitudes of unanswered questions–posts that draw plenty of eyeballs, but no replies. Or, even worse, a forum taken hostage by spammers, who feel they can hawk…
  • The Marketing Technology Tsunami: How To Avoid Disaster

    Vanessa DiMauro
    18 Aug 2015 | 7:25 am
    As our summer fun winds down, we Marketers kick into planning season for Q4 and beyond. One of the biggest areas of focus these days is on Marketing technologies as enablers to the overall strategy. Given the wide and varied range of marketing technology, it is increasingly important to focus on the big picture and then find the right tools to support the mission. To help enable holistic thinking, I have invited my colleague Lisa Nirell to share a guest blog post on the topic. She brings the “birds eye” view with her keen perspective and experience. Lisa is the Chief Energy…
  • 6 Things Rock-Star Community Managers Never Do

    Vanessa DiMauro
    24 Jun 2015 | 5:53 am
    Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing we haven’t done (until now) is look at community management from the inside out – from the community manager’s perspective. It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd,…
  • 8 Ways to Use Social Media to Drive Engagement

    Vanessa DiMauro
    12 Jun 2015 | 10:18 am
    Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it really that easy or is this a rerun of Field of Dreams? Build it and they will come has never panned out online. We tried this with online communities and the internet is awash with digital litter of empty forums and unanswered questions. Yet, we are at it again building…
  • Why Building Social Capital Matters In Business

    Vanessa DiMauro
    9 May 2015 | 7:50 am
    I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue had a different focus, the common theme across them all is that to succeed using social channels, one needs to be intentionally focused on relationship building. The strength of your relationships – the trust you build on and offline – translates into your strategic value. Your…
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    Wakeman Agency

  • When Bad Things Happen to Good Organizations

    1 Sep 2015 | 3:00 am
    Bad things can happen to good organizations, just like they can happen to good people. Unintended consequences from deeply rooted issues, as well as unpredictable life events, can strike nonprofit organizations just like they do everyday individuals. The post When Bad Things Happen to Good Organizations appeared first on Wakeman Agency.
  • The Changing Role of the Event Planner

    28 Aug 2015 | 4:00 am
    Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting). The post The Changing Role of the Event Planner appeared first on Wakeman Agency.
  • Going Back to School: Signs Your PR or Event Team Needs a Reboot

    25 Aug 2015 | 4:00 am
    The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way. The post Going Back to School: Signs Your PR or Event Team Needs a Reboot appeared first on Wakeman Agency.
  • August 2015 Newsletter from The Wakeman Agency

    21 Aug 2015 | 9:32 am
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post August 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
  • This Week in Social Change

    18 Aug 2015 | 4:00 am
    The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way. The post This Week in Social Change appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • Breaking LinkedIn News: Who’s Ready For Business Chat?

    Nancy Myrland
    1 Sep 2015 | 12:05 pm
    LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently.If you’ve ever tried to go into your LinkedIn “email” box to send and receive messages, you know that it wasn’t the most user-friendly environment. It took too many steps, was a bit cumbersome, and resembled some version of your business email inbox, which we all know is becoming less-and-less the app of choice if we are trying to quickly and easily stay in touch with those we care about.Raise Your HandsWho dreads going into your email…
  • Myrland Marketing Motivation: Let Them Know

    Nancy Myrland
    30 Aug 2015 | 10:17 pm
     Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!Who has recently made an impact on your life, or perhaps on someone else’s life? It could have been a simple comment, a tiny act of kindness, a boost of confidence, honest feedback you were seeking, a hello or mention that made you smile, humor that came at the right moment, or maybe even grace shown when you didn’t think you deserved it.Take 2 minutes right now, and let them know how much and why you appreciate what was done. Write a…
  • Myrland Marketing Motivation: Be That One

    Nancy Myrland
    23 Aug 2015 | 10:19 pm
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!Was there a time in your life when you were an underdog…when you were the one who needed help…when you were the one who didn’t quite know what the next step should be…and you felt awkward, shy or silly asking?Today, watch out for one person who you suspect might be that underdog, that one who is just waiting for an unexpected guiding hand, and be that one gentle voice that calmly offers help and direction.Nancy Myrland…
  • Myrland Marketing Motivation: A Powerful Twosome

    Nancy Myrland
    16 Aug 2015 | 10:18 pm
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!A Powerful Twosome Has something ever happened to cause you to doubt your talents?Maybe someone said something to cause you to question your abilities?Perhaps many events over the years have caused this doubt?The result is often discouragement, which can be a major hit to your soul.Today, I want you to know you ARE worthy.You ARE talented.You ARE better than you think you are.Doubt and discouragement have no power over you, okay?Nancy…
  • Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

    Nancy Myrland
    14 Aug 2015 | 4:11 pm
    This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter, where my Scopes are announced as they go live…thanks!Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker &…
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    Digital Pivot RSS News Feed

  • Tinder Gets Its Feelings Hurt

    Jessica Cherok
    3 Sep 7359 | 6:39 am
    Summary: For a dating app based largely on superficials and the gamification of dating, Tinder sure does seem to take itself seriously. So when Vanity Fair published an article about how Tinder was ruining romance, Tinder went ballistic on Twitter about it.
  • Twitter's Making It Hard for You to Steal Jokes

    Jessica Cherok
    3 Sep 4514 | 6:38 am
    Summary: If you're a joke-stealing hack, Twitter is about to become a whole lot less fun for you. The social media site is now removing tweets containing material that has been reported as stolen. Twitter blocks the tweet with a message saying "This Tweet from @[user] has been withheld in response to a report from the copyright holder."
  • Spotify Bumbles Policy Change Announcement

    Jessica Cherok
    3 Sep 4341 | 6:40 am
    Summary: Sometimes, in an effort to make your service better, you also succeed in scaring the hell out of your customers. Such was the case with Spotify's new privacy policy and what it calls "a lot of confusion." When you read through the new policy, it sounds a lot like Spotify will now be able to track your location...
  • One Man Wins Facebook Customer Service Trolling

    Jessica Cherok
    3 Sep 3181 | 6:39 am
    Summary: This week, a fake Facebook account claiming to be Target Customer Service trolled angry Target customers so hard, our sides split from laughing. Now, most of the time, Internet trolling ranges from incredibly lame to downright awful. But every once in a while, someone trolls in the most entertaining kind of way. This was one of those times.
  • Will There Be a Domino's Effect on Social Media?

    Shivani Sinha
    3 Sep 2015 | 6:47 am
    Summary: Have you seen the new Domino's ad? You know, the one where Sarah Hyland orders a pizza with an emoji of a pizza? ​It’s not the first time a big brand has turned to social media in such a direct way to drive sales. Just take a look at Amazon's strategy from last year, where consumers could use a hashtag that would automatically...
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  • We honour our customers, build world-class products : Nilay Shah, founder Deepkala Silk

    27 Aug 2015 | 10:15 pm
    Deepkala Silk is in Business for over 7 decades and now CEO Nilay has decided to take it online. He is aspiring to become one of the leaders in the industry selling highly chosen crafted ethnic wear. Buzzom team got in touch with him, and here is the brief conversation we had with Nilay Shah, Founder & CEO at Q1. Tell us in brief about Deepkala Silk is a lifestyle e-commerce portal that sells Indian Ethnic designer garments and accessories, both within India and overseas. We have one of the largest collection of Indian designer sarees, bridal lehengas,…
  • Social Media for Retail : 360 Customer Intelligence from Simplify360 and Manthan

    19 Jul 2015 | 8:55 pm
    Bangalore, 17 July 2015: Social Business Intelligence leader Simplify360 partners with Manthan, a leader in Retail Analytics to build the next-gen Digital CRM and Intelligence Solution for the Retail Industry. Following the partnership, Simplify360 has integrated with Customer360 – Manthan’s signature Customer Analytics Platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications. Commenting on the…
  • The History of Social Media

    12 Jul 2015 | 7:45 pm
              Social Media started from 1979 with UseNet and it is interesting to see how it evolved with every new player adding some innovation to the system. Here is the detail history, and yes, you will be surprised to see some of the interesting events in last 4 decades.     The infographic is built by Simplify360, leader in Social Media Business Intelligence.
  • Simplify360 launches Certification Program with Digital Vidya

    12 Jul 2015 | 7:36 pm
    The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- Digital Vidya. According to the terms of the partnership, Simplify360 is going to share their research content with Digital Vidya, which will then be reused or recycled by them to build descriptive content pieces. This…
  • Ajay Alur named Simplify360 CEO

    10 Jul 2015 | 11:54 pm
    Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients. The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank. Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company. Speaking about the move incoming CEO Ajay says, “I am…
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    Sean Clark

  • A Foolproof Formula To Create An Effective Talking Head Video

    Sean Clark
    27 Aug 2015 | 6:55 am
    Episode 68 of The Small Business Marketing Report Podcast This week we talk about video marketing. Something that any business can do, but many don’t. Video is a very powerful form of marketing. With the increased performance of smartphones they are also very cheap and easy to make. Producing a video is one thing. Making it effective is another. If you fail to capture your audience’s attention from the start, it is highly unlikely they’ll hang around to watch it to the end. That’s why this week we have a simple formula for creating one of the easiest types of video, an ‘In…
  • 5 Key Factors That Help Get More Leads From Your Website

    Sean Clark
    8 Aug 2015 | 3:07 am
    Episode 67 of The Small Business Marketing Report Podcast We spend a lot of time inventing ingenious ways to get more traffic to our websites. Spending money on Adwords campaigns, Facebook advertising and email marketing. Or we take hours crafting blog posts and optimising our site for search. Rather than spend time driving more traffic, what if we worked on better conversion the traffic we already get? This week we discuss an area many businesses overlook when it comes online marketing, landing pages. The pages you direct traffic to from your proactive marketing campaigns. We look at the 5…
  • Social Media as a Recruitment Tool with Julie Bishop

    Sean Clark
    25 Jul 2015 | 2:21 am
    Episode 66 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we are talking recruitment with Julie Bishop from Social media is impacting many areas of both our personal and work lives. In some market sectors it is more noticeable than others. Recruitment is one area in which social media is having the biggest effect. Today we talk with Julie Bishop aka JobHopJulie. Julie is a social media trainer, social recruiter and author of The Social Jobseeker. Julie explains how she helps companies leverage social media to improve their…
  • How to Blog More Effectively for your Business

    Sean Clark
    29 Jun 2015 | 1:53 am
    Blogging is often seen as mystical thing. Performed by many, perfected by few. Some have built everything they have from their blog. Others have used their blog to globalise their existing business. What have these people all got in common? And what can you learn from them so you can achieve similar goals? They all write… It’s as simple as that. Most write something everyday. They don’t publish everything they write, but they write nonetheless. When we start out, our writing is typically rubbish. As we progress it improves. That progression can only come from regular…
  • 7 Marketing Questions You Need To Answer

    Sean Clark
    27 Jun 2015 | 3:35 am
    Episode 65 of The Small Business Marketing Report Podcast This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”. Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence or two, but nevertheless powerful and thought provoking. A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case. He raises 7 questions about marketing,…
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    L2: Business Intelligence for Digital

  • Department Stores Slow to Leverage Social Commerce

    Elisabeth Rosen
    3 Sep 2015 | 12:44 pm
    Social media platforms are increasingly blurring the line between content and commerce. Facebook recently let brands add “Shop Now” buttons to page banners, a tool that more than doubled conversion rates in early test cases. More than half of brands in L2’s Digital IQ Index®: Department Stores have added the “Shop Now” button since January, an indication that they are eager to take advantage of the new option. However, the study indicates that most department stores have been slow to leverage similar strategies. While Pinterest’s rich pins let brands add details…
  • What Spider Chart Can Tell Us About Kohl’s Performance

    Elisabeth Rosen
    3 Sep 2015 | 10:07 am
    L2 Spider Charts provide a framework for benchmarking brands relative to the Digital IQ Index average for a given industry vertical. The chart is divided by the four dimensions of the Digital IQ: Site & E-Commerce, Digital Marketing, Social Media, and Mobile. The Index Average is represented by a dotted line. Taking a look at the Department Stores vertical, we examined 58 Department Stores operating across 17 geographies. Kohl’s took the fourth position overall with a Digital IQ of 139, putting the retailer in the Gifted category. In site, Kohl’s outperforms in omnichannel, with…
  • How Retailers Can Boost Twitter Engagement

    Elisabeth Rosen
    3 Sep 2015 | 8:27 am
    Department stores have a prolific Twitter presence, posting 18 tweets per day on average. However, these tweets rarely engage users. The average brand tweet receives only 9.3 interactions, a year-on-year decline of 63%, according to L2’s Digital IQ Index®: Department Stores. The situation is similar on Facebook, where the study also observes higher post frequency resulting in lower engagement rates. This indicates that for retail brands on social media, the key to boosting engagement is not posting more often, but making each post stand out. Incorporating rich media into…
  • Why Big Beer Brands Aren’t On E-Tailers’ Top Shelf

    Elisabeth Rosen
    2 Sep 2015 | 11:41 am
    When AmazonFresh halted beer and wine delivery in April, the news was likely not overly sobering for major Beer brands. L2’s Insight Report on beer e-tailers finds that most online platforms offer sparse merchandising opportunities, limiting their ability to drive sales. Even finding beer on most e-tailer sites poses a challenge for consumers, as the category is often buried. The L2 study finds that on all four major e-tailers, reaching the Beer category requires at least three clicks. Only FreshDirect lets customers discover brands through its “Like That?
  • What Spider Chart Can Tell Us About Nordstrom’s Performance

    Elisabeth Rosen
    2 Sep 2015 | 7:20 am
    L2 Spider Charts provide a framework for benchmarking brands relative to the Digital IQ Index average for a given industry vertical. The chart is divided by the four dimensions of the Digital IQ: Site & E-Commerce, Digital Marketing, Social Media, and Mobile. The Index Average is represented by a dotted line. Taking a look at the Department Stores vertical, we examined 58 Department Stores operating across 17 geographies. Nordstrom took the #2 position overall with a Digital IQ of 141, earning the Genius title. This video shows how the chart can be used to understand Nordstrom’s…
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    Digital Diva

  • Bettys Champagne Afternoon Tea in Harrogate

    Digital Diva
    27 Aug 2015 | 1:59 am
    I’d like to say thank you to Bettys for treating Jenni (Blog By LittleOne) and myself to a Bettys Champagne Afternoon Tea in Harrogate the other weekend. We popped along to review their new ‘Lady Afternoon Tea’ on a sunny Saturday and it was just lovely. If you have a little celebration coming up or just fancy a girls day out, then this is a fab way to spend the day! Apparently a companion of Queen Victoria (the Duchess of Bedford) is credited with inventing the afternoon tea – she thought it would be a nice way to fill the long gap between luncheon and dinner and…
  • Great Blogger Bakeoff with Kenwood & Curry’s

    Digital Diva
    6 Aug 2015 | 2:09 pm
    On Sunday I took part in a Great Blogger Bakeoff, a baking workshop with Kenwood & Curry’s…it was a LOT of fun, getting to try some really tasty recipes and meet some great bloggers at the same time.  We were at Wilmslow Kitchen Cookery School in the hands of three of their chefs teaching us how to make meringues, swiss roll and chocolate tart. Scroll down for the full recipes and pics of how I got on. We were all using the Kenwood KMix to help us with our baking. This is one aspect that really attracted me to this event. I’m just a beginner baker and the mixer I have…
  • Life…lately

    Digital Diva
    2 Aug 2015 | 1:35 pm
    Phew…another busy week zooms by. I had intended to blog again a bit more regularly, but work has been full on this week and there’s been lots of fun to be had meaning less time available to sit in front of this laptop! So, what gives? It was my 2nd Wedding Anniversary the other week. We went to Thorpe Park Hotel & Spa…I do love that place. I’ll review it properly soon, I promise. We had a fab day of pampering and relaxation. Happy 2nd Wedding Anniversary @majordowsing – thank you for my fab card xxx A photo posted by Ally Dowsing-Reynolds (@allydigitaldiva)…
  • Paige Denim at Repertoire Clothing

    Digital Diva
    17 Jul 2015 | 9:00 am
    Page Denim are known for producing some of the best jeans around at the moment and I think a good pair of jeans is pretty hard to beat. I mean a REALLY good pair of jeans…you know, the type that pull you in in all the right places and ones that last forever? When Repertoire Clothing asked if I’d like to review their service, it took me all of a few seconds after taking a look at their website to say a big fat ‘yes’. Brands galore, the website is packed full of really great clothes and their sales are dangerous (as in good dangerous). I particularly liked the selection…
  • BOSS Burgers, Chapel Allerton

    Digital Diva
    15 Jul 2015 | 5:59 am
    This had to be the most anticipated opening in Chapel Allerton for a while…since rumours started that BOSS Burgers were coming to Chapel Allerton, my mouth was watering. I’d heard of their rep for dishing up the best burgers around (mainly from burger aficionados Michael and Becca)…so I couldn’t wait to try them for myself. We’ve now had two takeaways (collection only under £30) and we’ve sat in the restaurant once (OK, now I’m starting to see why I’m not losing weight……). Each time, me and the husband have ordered a Los Pollos…
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    ansarada » M&A News

  • Are stock markets canaries in the M&A gold mine?

    Brett Cole
    30 Aug 2015 | 10:12 pm
    Are stock markets playing the role of a canary in the M&A mine? This question is undoubtedly occupying the minds and hearts of many a board of directors and their investment banking advisors after a week of stock market volatility. But should boards, chief executives and chief financial officers care about the short-term movements of […] The post Are stock markets canaries in the M&A gold mine? appeared first on ansarada.
  • Tech M&A, venture capital investments, people news of the week

    Brett Cole
    28 Aug 2015 | 1:29 pm
    Deals The board of directors of Data storage and IT giant EMC is taking a second and closer look at a proposal under which it would be acquired by VMware, the software company of which it is a majority owner, reports Re/code. The Chinese affiliate of Uber is close to securing about $1 billion in new […] The post Tech M&A, venture capital investments, people news of the week appeared first on ansarada.
  • Mergers and acquisitions: the week’s deals from around the world

    Brett Cole
    28 Aug 2015 | 12:37 pm
      Deals Monsanto said  it was abandoning its $47 billion takeover bid for the Swiss agricultural chemical manufacturer Syngenta after the company rebuffed a newly sweetened offer, reports the New York Times Dealbook. Schlumberger is buying Cameron in a cash-and-stock deal valued at about $12.71 billion that would create an oil field equipment and service […] The post Mergers and acquisitions: the week’s deals from around the world appeared first on ansarada.
  • Volatile markets pricking tech valuations

    Brett Cole
    26 Aug 2015 | 9:16 pm
    An acquaintance of mine is off to join Uber. His motivation is simple: garner equity options in the ride hailing app that was valued at $50 billion last month. A month is a very long time in markets. This week’s dramatic sea sawing of equity indices should give pause to my acquaintance’s starry eyed hopes […] The post Volatile markets pricking tech valuations appeared first on ansarada.
  • south east Asian M&A volume slumps: Dealogic

    Brett Cole
    23 Aug 2015 | 5:40 pm
    In a mergers and acquisitions bull market, south east Asia stands out for bucking the global trend. In the year to August 21, targeted south east Asian M&A has fallen 17 percent from the same period last year to $34.58 billion, according to Dealogic data. There have been 1,068 announced merger and acquisition transactions this […] The post south east Asian M&A volume slumps: Dealogic appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I Did This Summer

    31 Aug 2015 | 10:27 am
    As far as people who read this blog can tell I died at the end of May because I promised to post a recap every month and then I sort of forgot and now it’s September so I’m sorry if you thought I was dead but also I’ve posted plenty of shit on Twitter, Facebook, Instagram and Periscope over the past three months so if you were worried I was dead you could have verified pretty easily that I wasn’t if you really cared. Jerk. Shit that happened over the past three months: I wrote a column for Quorum magazine about why I spent two years volunteering on the marketing…
  • Shit I Did in May

    1 Jun 2015 | 1:10 pm
    Guys I’ve developed a SERIOUS sushi addiction. I ate sushi for SEVEN different meals in May and while that’s arguably healthier than my usual diet of “all the bacon and sixteen different cheeses” you can get mercury poisoning from eating too much sushi, and according to Wikipedia the symptoms are just “lack of coordination” (which I’ve never had) and “disturbed sensation” (which I’ve been known to cause to others) so I won’t be getting much of an indication that I’m about to die so just know that I died happy and please…
  • Shit I Did in April

    2 May 2015 | 9:40 am
    I moved speechbubble / Drink Up Columbus HQ a few weeks ago! I mean sure I moved it all of “one door down” but it was still a thing OK. My assistant and I then spent two hours trying to hang up a client wall and then my landlord popped in and looked at it awkwardly and said “I had a level you could have used” and I said “we… did use a level.” Then I hit myself in the face with a hammer in shame. So anyway come visit some time. Bring a level. Shit that happened in April: After months of hard work my partners and I debuted the Cbus Ale Trail and 2015…
  • Blowout Babe

    20 Apr 2015 | 2:20 pm
    Hair stylists regularly tell me that my hair is a stylist’s dream, so I guess that hair stylists are sick fucks because my thick, frizzy, curly hair is the stuff of nightmares. Anyway, my friends at The Blowout Bar recently asked me to be a hair model for their new style menu and I never turn down the chance to not wash my own hair so here are a few of the pics from the shoot:
  • Shit I Did in March

    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar (614) Magazine: Booze News 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Drink Up Columbus‘ four year (!!!) anniversary party will be May 28. Stay tuned for details! Only two more days to order my specially curated Modest Box – there’s some damn cool stuff in there, kids I’m nominated…
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    For Free Blog

  • Social Media Employee Empowerment - What Works

    Mike Johansson
    26 Aug 2015 | 11:46 am
    Social media "employee empowerment" is catching on in a wide variety of companies.It helps a brand leverage the social reach of its employees to talk to an audience that can be 10 times larger than the brand’s.Social media employee empowerment programs are proving highly successful at brands such as Lenovo, Oracle and Cisco where employees using their own social networks become brand ambassadors.Increased reach and engagement are just two of the often-cited benefits for brands.I recently became aware of just how widespread employee empowerment is thanks to Stephanie Dobyns who does…
  • 2015: The Year of SM #EmployeeEmpowerment and How to Create a Successful Program

    Mike Johansson
    26 Aug 2015 | 11:43 am
    As 2015 is shaping up to be the "Year of Employee Empowerment" in social media more and more companies are wondering how they might benefit. Social media employee empowerment programs are proving highly successful at brands such as Lenovo, Oracle and Cisco where employees using their own social networks effectively become brand ambassadors.Increased reach and engagement are just two of the often-cited benefits for brands. But how do you set up an effective employee empowerment program?  During a recent Brandwatch webinar called Social Monitoring & Gamification: Creating Employee…
  • Employee empowerment drives massive social media results for brand

    Mike Johansson
    25 Aug 2015 | 3:06 pm
    Increasing social media reach by 1,000 percent might seem like an unattainable goal for any business.Well, that’s exactly what Cisco’s Marketing Manager Alex Montuschi reports as a chief advantage of his company’s empowering employees to use social media to talk about Cisco.He was speaking during a recent Brandwatch webinar called Social Monitoring & Gamification: Creating Employee Advocates at Cisco. (Also, the slides from the webinar are here.) The webinar was looking at what is turning out to be one of the hottest trends in social media in 2015: Employee empowerment.In a…
  • College freshmen needs – laptop, books, oversized sheets and caring about your online rep NOW

    Mike Johansson
    21 Aug 2015 | 7:23 am
    All across the United States this month a few million college freshmen will be heading off to college for the first time … and one thing they probably aren’t considering is how little time they have to perfect their online reputation.Yes, four years can seem like a lot of time. But before most of these students realize it they will be applying for jobs and sending out resumes. And that is when employers start checking them out online.If you’re a college freshmen – or if you know one – now … right now … is the time to start thinking about how to perfect that online first…
  • The Importance of Personal Branding for College Students #infographic

    Mike Johansson
    20 Aug 2015 | 11:58 am
    Ahhhh … the start of a new college school year and the excitement of heading off to or back to college…. One thing many college students won’t be thinking about at this time of year, but they absolutely should be, is their personal brand.By the time they’re preparing to graduate – hopefully at the latest they’re thinking about this in Year 3 – they should have a strong personal brand that is obvious to anyone who finds them on the web. A solid personal brand means that a future employer, landlord or even significant other finds a well-rounded and positive (or at least…
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    Sprout Social

  • Monitor & Address Retweets With Comments From the Smart Inbox

    Rebecca Walker
    3 Sep 2015 | 1:02 pm
    Earlier this year, Sprout Social announced Retweet With Comment, which enables users to share and add commentary to Tweets without losing the context of the original message. Twitter recently added the ability to pull Retweets With Comments from its data source, so we’ve added these messages to the Smart Inbox. Now users can publish their thoughts and see what others are saying about their messages. The message detail design makes it easy for users to understand the context of the original Tweet while quickly focusing on the accompanying comment. The original Tweet is separate from the…
  • Instagram for Small Business: How to Build a Loyal Following

    Dominique Jackson
    3 Sep 2015 | 8:08 am
    Three years ago, if you asked most businesses what social media platforms they were active on, almost all of them would say Facebook and Twitter. Today those two are still in the lead, but we’re also seeing a lot more variety. More companies are seeing success on other social networks that aren’t as large as Facebook and Twitter—such as Pinterest, Google+ and Instagram—but still allow businesses to reach a very active and engaging group of consumers. Out of all of the newer social networks, Instagram is doing a lot to set itself apart. With over 300 million active users,…
  • How to Use Twitter Lists: A Professional’s Guide

    Zachary Hanz
    2 Sep 2015 | 11:22 am
    Social media still fights an unfortunate reputation as a distraction…a procrastinator’s dream. Baby animals, YouTube videos and memes reign supreme. But how do you see past all of the cute panda sneezes and use social effectively as a professional? Or as a business? Whether you’re a marketer searching for content, a professional trying to find value without the timesuck or a regular user who just wants to get more organized and less overwhelmed, the best way to achieve your goal comes down to one word: Lists. And not just Twitter lists, though that’s what we’ll focus on here.
  • From Venmo to ChangeTip, a Quick Guide to Money Transfers on Social

    Andrew Caravella
    2 Sep 2015 | 6:34 am
    Long seen as a promotional vehicle or engagement tactic, social media is quickly becoming a means to fulfill the business transaction itself. Never before has a medium offered so much utility for brands as well as immediate gratification for consumers. In fact, 78% of people say that social media greatly impacts their buying behavior already, with 4 in 10 having made a purchase either online or in the store after sharing or marking an item as a favorite on Twitter, Facebook or Pinterest. Now, a growing number of platforms are ensuring that consumers never even have to leave their networks at…
  • Using Social Media for Business Growth in 2015

    Dominique Jackson
    1 Sep 2015 | 10:33 am
    Despite the growing popularity of social media, and our dependency on sites like Facebook and Twitter for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses. We see huge brands like Coca-Cola, Nike and Starbucks using social media with great success, but what about the average coffee shop around the corner or a non-celebrity dentist? Can they use social media to grow their businesses in 2015? Social Media by the Numbers The answer is an astounding yes. Social media allows smaller sized companies…
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  • Do’s & Don’ts of Repurposing Your Existing Content (Correctly)

    Julia McCoy
    25 Aug 2015 | 8:21 am
    You want to bring in new clicks and clients, right? “Hello, Captain Obvious, that’s why I’m reading this blog.” That’s great! And guess what, I have some excellent tips to help you create an awesome content presence. The idea is actually quite simple. What is it? Repurposed content. Let’s take a look at why you should repurpose content, when and where you should, and some excellent do’s and don’ts to make sure you have an effective strategy. A Bigger Reach: Why You Should Repurpose Your Existing Content Repurposing your content is a great way to re-share your old content,…
  • Desktop or Mobile: Where Are Your Emails Converting?

    Francisco Rosales
    7 Aug 2015 | 1:47 pm
    If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop. While this is critical for your marketing, there are two questions that are much more important than where your emails are being opened: Where are your subscribers actually reading your emails? Where are conversions happening? Movable Ink published a study conducted in Q2 2015 that can help us understand this. Let’s take a look… 1) Email Opens According to Movable Ink, 67.8% of all emails sent were…
  • 8 Tactics I Used To Get My First 1,000 Email Subscribers

    Ikeashia Barr
    28 Jul 2015 | 8:34 am
    So you’re on your computer searching Google, while sipping on your cup of coffee, trying to find ways to build your email list. After all, you know that if you build your list you will sell more products and finally get your message out into the world. So you keep searching Google. But every article you find is giving the same old advice. You know advice like… Start your own blog Market on social media Add an opt-in form to your blog Need I say more? And you can’t help but think. “Wait! Something’s not right, someone has to be hiding the good stuff. You know, the actual…
  • How Many Subscribers Do You Really Need in Your Email List?

    Francisco Rosales
    21 Jul 2015 | 12:18 pm
    The internet is over flowing with “How to grow your email list” articles. Nothing wrong with that, I strongly believe that if you’re trying to build an audience around your business, it should be on email, and you should try to grow it as much as you can. But, focusing on growth and growing blindly are not the same thing. This is why I like having an ideal number in mind when it comes to growing your email list. In this post, I’ll show you how to figure out how many subscribers you need to have in your email list with a simple formula and why email marketing is not…
  • You’re looking for Reach, Engagement and Sales in all the Wrong Places

    Francisco Rosales
    4 Jun 2015 | 8:38 am
    It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. But, are you sure that’s the most effective way to grow your business? What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers? I’ve been pushing email over social media for years now, that’s why I loved this infographic from Devesh Khanal and wanted to share it with you. The reason I like it is because…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Don’t Forget Branding in Your Community

    David Chism
    2 Sep 2015 | 1:21 pm
    I sometimes see contractors who are busy getting new business using a number of different methods, which tends to cost a lot of money: Google Adwords, Home Advisors, Yelp Advertising, Angie’s List, and so forth. Some of these methods can quickly get leads in the door if you really need them. Yet the one thing that is missing from using these forms of marketing is the consistent branding of your business in the areas you want to work. Branding is essential to getting better leads Branding involves a number of things, including two important things: getting people to see who you are…
  • Should I Buy Apple Watches for My Field Employees

    David Chism
    17 Aug 2015 | 12:22 pm
    To some of you reading this post, you might think this is a no brainer. Yet, I have been asked the question, hence the blog post. Note: I am pretty certain Apple will be releasing the 2nd generation of the Apple Watch sooner than we think. So this post might get old real quick. On the other hand, my opinion might stay the same even after the next Apple Watch release. I purchased an Apple Watch the day of the pre release, which is typical for a tech junkie like me. I read lots and lots of articles and sifted through countless videos of bloggers reviewing the watch and what it could be capable…
  • A Good Tool for Scheduling Painting or Remodeling Projects

    David Chism
    10 Aug 2015 | 1:26 pm
    Managing the scheduling of painting or remodeling projects can be a real juggling act. When I was active in my family’s painting business, the schedule seemed to adjust and change daily. Sometimes, the headaches happened when a crew called last minute and said they were not finished on a Friday and needed 2 more hours on Monday morning to finish up, and they did not call their next project to let them know they would not be there Monday morning. Without the right technology, a home improvement schedule can be one of the most painful parts of running a business. It appears that a…
  • How Can You Run a Small Business Without a CRM?

    David Chism
    21 Jul 2015 | 4:45 pm
    Can you run a small service business without a Customer Relationship Management (CRM) program? Of course you can. This might be you reading this post. You might even be making money without a CRM.  Life might be simple and easy for you not having all this software and tracking features. Yet, I encourage you to read on. Even though you can run a business without a CRM program, and this is just my opinion, I think you will have better results and growth when you implement and commit to using a CRM. Let me explain a few benefits to why I think it is crucial that you consider a CRM for your…
  • What If I Only Want Uber-Wealthy Web Leads?

    David Chism
    13 Jul 2015 | 7:58 am
    Wouldn’t it be nice if most of the leads you received from your contracting website were from your target audience only? If your website already does well in the local search, chances are you are getting a pretty decent number of web inquiries during the spring and summer months. Unfortunately, it is very likely that a good portion of the leads are not ones you were hoping for, especially ones from the uber-wealthy audience. The question I have gotten asked in more recent months is this, “How can I only get uber-wealthy, targeted leads off my website?”  I do not…
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    Eli Rose Social Media

  • Things You Can Do in 20 Minutes or Less to Help Your Business

    2 Sep 2015 | 4:00 am
    These days, most of us are plagued by the dreaded “b” word. For the uninitiated, I mean busy. I hate that word – especially on the days it happens to be true. The cult of busy is not one I enjoy belonging to. During those busy times there are still, unfortunately, marketing tasks that need to be accomplished in order to keep you busy in lighter times. Write a blog post Schedule Facebook updates for the week (curating relevant content and creating an editorial calendar will take longer but the actual scheduling you may be able to knock out quickly) Google yourself and your…
  • Don’t Be Scared to SEO your Website. Here’s Why.

    31 Aug 2015 | 4:00 am
    SEO. Never have 3 little letters instilled so much fear and uneasiness in the hearts and minds of small business website owners! You want to maximize your effectiveness with Google so you can earn the best search engine rankings as possible, while also making sure you don’t do anything wrong to unintentionally anger Google. You either don’t want to pay for Google AdWords (and I don’t blame you), or you are tired of doing so and know that optimization of your site will be far cheaper and more effective in the long run. Plus, the rules for SEO seem to always be changing, so…
  • Your Curated Awesome for 8.28.15

    28 Aug 2015 | 4:00 am
    Happy Friday! Let’s all celebrate with a generous serving of cheesecake. How to Disable Facebook Video Autoplay It’s not for everyone – here’s how to disable it if it’s not for you. Selfies Are Getting Out of Control I cannot believe that people actually have to be warned not to take “Bear Selfies”. 8 Ways to Use Google Hangouts for Business Google has a lot of great features that many businesses are underutilizing. Hangouts is one that can simplify your life. Take that, Skype. 9 Things to do Every Weekend for a Fresh, Easy Week Don’t we all want an easier start to the week?
  • Customer Service: Lessons from Jeremy

    26 Aug 2015 | 4:00 am
    I have our local video store phone number saved in my phone. This may seem a bit unnecessary but it comes in handy, particularly when my kids request an older movie like “Bolt”. Not one to waste a trip, I make a point to call before we head over. No sense wasting our time AND disappointing the kids. So I call ahead and frequently Jeremy picks up the phone. He always identifies the business and himself. Then he answers my questions quickly, thoroughly and politely, often while politely letting people in store know that he’ll be right with them. He manages many tasks and finds…
  • QUICK TIP: 2 Ways to Identify Who’s Tweeting your Blog Links

    24 Aug 2015 | 4:00 am
    In a perfect world, every blog post and website page of yours that’s tweeted would include your Twitter handle so you could easily tell who was spreading the love (and choose to thank those people, if that’s your style). When you set up your website, you probably customized your Twitter button to include your handle so that anyone tweeting your blog post directly from your site would have your handle auto-inserted in that tweet. But we all know there are many other ways your blog posts and website pages can be shared on Twitter, and without having your handle included so you…
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    Ari Herzog's Blog

  • SLAPPED! LinkedIn Warns Me For Being Friendly

    Ari Herzog
    2 Sep 2015 | 11:44 am
    Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.” I suppose productivity and success can occur when people already know each other but can’t that also happen from spontaneous and impromptu connections? Numerous op-eds and best practices are out there about why you should befriend strangers and how to do it. Then again, maybe I’m not being reprimanded for reaching out to strangers but…
  • Tracking 2 Weeks of Blog Visitors

    Ari Herzog
    18 Aug 2015 | 12:13 pm
    Since I announced 15 days ago that I wanted to increase blog visitors and decrease people bouncing out during the month of August, I wrote followup posts on August 5, August 11, and August 16. Comparing three Saturdays according to different metrics on Google Analytics, is my mission successful (so far)? Number of Sessions August 1: 14 August 8: 36 August 15: 17 This tells me that people view blog posts on their own schedule and whether the post title sparks their interest to visit sooner. I also assume numbers cycle up as others share my posts. Being the summer, I wonder if these numbers…
  • How To Be a Better Guest Blogger

    Ari Herzog
    16 Aug 2015 | 10:58 am
    Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. I wanted to make sure my topic fits with your theme. I have two guest posts that I would like to have published. One is about how to plan for…
  • Social is More Important Than Social Media

    Ari Herzog
    11 Aug 2015 | 8:28 am
    I bought a Shark steam mop a few months ago and, with a question about the best way to wash its microfiber pads, I first turned to Google. Results suggested different customer opinions. I wanted to know what the company thought and didn’t feel like clicking around its website. They tweet and facebook and, while they do respond to inquiries, I wanted a more immediate response. Enter Live Chat! I inputted my name and email address — and typed back and forth with a customer support representative. Quick. And, she had a personality! The takeaway is while social media is important for…
  • When I Was Hired Sight Unseen

    Ari Herzog
    5 Aug 2015 | 10:16 am
    Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble. I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft, a technology company manufacturing a product line of enterprise reporting software. At the time, its primary competitors were SAP and Oracle (which later bought it). I don’t remember how I found…
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    Incite Group - Understanding the Whole Customer Experience

  • The State of Social Media Customer Service 2015

    Nick Johnson
    19 Aug 2015 | 1:06 pm
    With the ever-increasing demand from customers to communicate via social media channels, it is your responsibility to keep ahead and actively support customers in the channels of their choice.   As such, we wanting to share our annual, 16-page briefing looking at the State of Social Customer Service in 2015   It is free to download, just sign up as a basic subscriber to access.   The briefing provides insight on the following:  
  • Incite East 2015 Banner

    Nick Johnson
    29 Jul 2015 | 7:35 am
  • How 'Hashing' links connects online and offline customer journeys

    Matt Pigott
    28 Jul 2015 | 2:00 am
    The other day I went to my local supermarket and ended up pondering a half-price deal on a new range of Uncle Ben’s microwaveable food. The smiling Uncle, the alluring images of fluffy rice and quinoa, and the fifty percent deal–combined with my natural aversion to cooking raw rice for twenty minutes–had me reaching for a packet.   At the self-service checkout I scanned my loyalty card, paid with my debit card, and with the day’s hunting and gathering out of the way, drove home.    Image: Primary Event: The Incite Summit East 2015Banner Ad: Banner…
  • Social Customer Service, Part 4: It's Not Just for Huge Brands

    Tamsin Oxford
    26 Jul 2015 | 3:10 pm
    Spotify and Whole Foods are two organizations with exceptional social customer service strategies in play, and as we shift across the pond to Commencal, we uncover a business that’s spread across France, the UK, and now the USA thanks to rich customer engagement and service.Related Content: Social Customer Service, Part 3: Getting Personal with Whole FoodsSocial Customer Service, Part 2: How Spotify Drives Rich EngagementSocial Customer Service, Part 1: Social Care as a DifferentiatorSocial Customer Service, Part 5: Three Boxes to TickImage: Primary Event: The Customer…
  • The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

    Matt Pigott
    12 Jun 2015 | 9:49 am
    If you specialize in digital demographic analysis or online marketing, chances are that this is a prickly pear of a subject that gets discussed a lot around the water cooler. After twenty years of significant progress, social media is reaching maturity. We know this because it has, in a very short space of time, turned the traditional sales process on its head. But it doesn’t feel like things will stop there either.Related Content: How Different Age Groups Behave Across SocialMillennial MindGetting to grips with the digital generationImage: Primary Event: The Incite Summit…
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    DreamGrow Content Marketing & Social Media

  • Top 10 Social Networking Sites by Market Share of Visits [July 2015]

    Priit Kallas
    3 Sep 2015 | 3:07 am
    After a slight break I have updated this chart to the latest available data. Here is fresh top 10 social networking sites’ market share data in US for the month of July 2015. Market Share of Visits [July 2015]: Facebook 45,6% (-) YouTube 21,5% (+)... [This is a content summary, continue reading on our website!]
  • How To Master Facebook Timeline for Pages [Tips, Tricks, Sizes and Ideas]

    Mart Prööm
    2 Sep 2015 | 10:30 pm
    This post is all about removing the confusion and helping you towards some clarity and peace. Disclaimer: this is a pretty long post so bear with me on this one. If you’re just setting up, here’s a brief checklist of what you need to do: Read the cover... [This is a content summary, continue reading on our website!]
  • 10 Reasons Facebook Isn’t Working for Your Company

    Shanna Mallon
    2 Sep 2015 | 2:00 am
    Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our Facebook business pages and focus our social media attention elsewhere? Not so fast. Before you jump the Great Ship Facebook, take a look at the... [This is a content summary, continue reading on our website!]
  • Where is the Money in Social Media (ROI)?

    Priit Kallas
    1 Sep 2015 | 11:00 pm
    Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a... [This is a content summary, continue reading on our website!]
  • 5 Ways to Measure Social Media ROI

    Priit Kallas
    1 Sep 2015 | 4:00 am
    It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need. 1. Direct Method The clear path exists for social media marketers who use social media in a... [This is a content summary, continue reading on our website!]
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    EduTek n Social Media Advisor

  • Connected Educator Month

    EduTek_SocialMedia Consultant
    2 Sep 2015 | 11:10 pm
    ' Connected Educator Month: Those who do, teach. Own it, year-round. October 2015. A celebration of community, with educators at all levels, from all disciplines, moving towards a fully connected and collaborative profession. Convened by the connected education community, with the full support of the U.S. Department of Education, building on the success of previous years with hundreds of new events and activities from dozens of organizations and communities. We’ll be working together, in October and beyond, with all stakeholders, leaving no device unturned, no country or learning…
  • Emerald Who’s Who in Asia

    EduTek_SocialMedia Consultant
    13 Aug 2015 | 11:54 pm
    I am glad to inform you all that my profile has been selected for inclusion in the print version of forthcoming reference work ‘Emerald Who’s Who in Asia’ by Rifacimento International, Publishers of Specialised Reference Books. To know more about it, click here.
  • How about Introducing Nano Learning to Improve Corporate Performance?

    EduTek_SocialMedia Consultant
    27 Jul 2015 | 6:38 am
    We are familiar with macro and micro learning. Macro learning is associated with large content for large No. of people for long time where as micro learning / teaching is to do with small content for small No. of people for short duration of time. How do you define nano learning / teaching then? I shall define it as ultra small content catering to one learning objective meant for individuals (or very small group of not more than 4) lasting less than or equal to 9 min. duration. It would definitely be part of micro teaching / learning which in turn would be part of macro teaching /learning and…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    21 Jul 2015 | 1:50 am
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing SMM Consultant
  • Corporate Learning Week

    EduTek_SocialMedia Consultant
    8 Jul 2015 | 11:02 pm
    Corporate Sector's #1 event for L& D Leaders will be held from Nov. 9th-12th 2015 at Dallas, Texas. For details visit  
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  • Showcase Case Studies Range from Texas State Fair, to Chevrolet, Papa John’s and More

    Laurie Shook
    2 Sep 2015 | 8:56 pm
    It’s almost time for the Social Media Dallas Showcase, and I am more than jazzed about the range of insights to be revealed in our September 17th event. This year, there isn’t a common new platform or predominant new technique. Instead, presentations show that social media now goes far beyond fan engagement and is clearly an integral part of the overall marketing mix. To wit, the case studies selected demonstrate how social media is being used to achieve the following business objectives: New product introduction Penetrating a niche target market Geographic expansion of a brand Building…
  • Event Recap: Streaming for Business: Think Like a Fan

    Laurie Shook
    24 Aug 2015 | 7:01 pm
    Riddle: What talks fast, tweets faster and streams like a banshee? None other than Brian Fanzo or @iSocialFanz, Partner and Chief Digital Strategist at Broadsuite, and presenter at this month’s Social Media Dallas meeting. “Streaming for Business: Think Like a Fan,” wrapped cutting edge technology with community engagement best practices and featured a live remote guest appearance from radio host and celebrity Snapchatter Mark Kaye, @TheMarkKayeShow. Key themes in Brian’s presentation: Live streaming is thriving. There are 40 million videos consumed daily, and half of all mobile data…
  • Social Media Dallas Hosts the Battle of Live Streaming Platforms

    Teresa Martin
    18 Aug 2015 | 3:23 am
    Our August 20th meeting will be a truly live and interactive event.  Meerkat and Periscope are only months old, yet the rapid evolution of these live streaming platforms has taken communication to a new level.  Therefore, we are proud to host Brian Fanzo, @iSocialFanz in person for a presentation on live stream, techniques for using live stream for business, and how to “Think Like a Fan.”  He will be joined by Mark Kaye, @MarkKayeShow, for a discussion of the differences and best practices for Meerkat and Periscope. Brian is the Change Evangelist and a Partner at Broadsuite Media…
  • Social Media Experts Share with the Non-Profit Community

    Laurie Shook
    17 Aug 2015 | 9:17 pm
    image via Flickr If you’re engaged in non-profit marketing and support, you should check out “Social Media & Non-Profit Organizations: Maintaining a Mindful Presence.” The free event is set for Wednesday, August 19th, from 8:30 a.m. to noon at the Center for Community Cooperation, 2900 Live Oak St. in Dallas. The event features information on digital trends, legal concerns and social monitoring presented by speakers from Edelman, Buzzlogix and a couple of familiar folks from Social Media Dallas. “Staying out of Trouble on Social Media,” will be presented by Teresa Martin, Owner…
  • LAST CHANCE! Submit for the Social Media Showcase

    Sarah Beacom
    11 Aug 2015 | 6:57 pm
    Calling all social media gurus and brilliant marketing professionals: this is the last call to submit your case study to be considered for the Social Media Showcase 2015! Show off all the hard work you have put in to your client’s or company’s social media efforts and educate others on why what your company does works. While enjoying the opportunity to be honored for the campaigns you have produced in the past year, you will also be able to join in on viewing competitors’ presentations and their strategies in social media marketing. Overall, why should you be jumping at…
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    HarveyLeach Media Training

  • Big up the bodies

    Graham Leach
    2 Sep 2015 | 2:06 am
    One of the ways in which public bodies and their officials manage to put distance between themselves and the people they are supposed to serve is the over-inflated language they use in their communications with the world at large. It smacks of delusions of grandeur. They clearly think that by embellishing the language they use, the organisation in question is boosting its status in the mind of the public. In fact, exactly the reverse is true. They open themselves to ridicule. Here’s one example – “challenging”. Everything is “challenging” these days. Let’s say the inside lane of…
  • Robot politicians

    Graham Leach
    28 Jul 2015 | 6:14 am
    According to reports, one of the contenders for the Labour Party leadership, Andy Burnham, is giving a speech today in effect urging his party to get its act together. This comes in the midst of a leadership election campaign that, according to one survey, has made the party more unelectable than ever. Mr Burnham will apparently tell his audience that party members are “yearning for a different style of politics.” He’ll say: “They are sick of politicians speaking in soundbites, sticking to the script and looking like they don’t believe a word they are saying.” Well, he’s dead…
  • Alastair Cook’s lips positioning

    Graham Leach
    3 Jul 2015 | 1:04 am
    We’re just days away from the start of what, from my point of view, is the most eagerly-awaited event on this year’s sporting calendar, namely the Ashes. (For overseas readers of this blog and those who are non-followers of the game, the Ashes are the regular series of five cricket matches, known as Tests, between England and Australia – arguably the longest and most seriously-fought sporting contest in history.) The series begins with continued focus on the England captain, Alastair Cook. His style of captaincy has been criticised by several people, including the two very…
  • Why refusing to talk to the media can be an own goal

    Ann Bird
    22 Jun 2015 | 4:30 am
    There’s a saying that news reporters like to spout: “We don’t stop covering the story just because YOU won’t talk to us.” It sprang to mind recently when I read that two high-profile organisations had decided to refuse to give direct interviews to specific journalists. The first “ban” came from the Head of Media at Newcastle United and was contained in a letter to the local newspaper, The Chronicle. It said: “…the three NCJ Media titles, The Chronicle, The Journal and Sunday Sun, will not be permitted access to any media facilities, press conferences and player…
  • A basket full of brilliant soundbites from the new Tesco boss

    Ann Bird
    8 Jun 2015 | 8:06 am
    When you hear a really great business interview, it shines brightly. Perhaps that’s because there’s a paucity of good examples of corporate communication. Instead, we hear too many presentations struggling to break free from a PowerPoint straitjacket, or soundbites ruined by vacuous phrases such as “going forward”. (I heard that one twice today in a flagship radio news programme, including once from a senior reporter.) So take a bow please, Mr Dave Lewis, the new chief executive of Tesco. He was interviewed on Radio 4’s consumer programme You & Yours last week and from a media…
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    Digital Tomorrow Today

  • DTT Wins Purple Parking Brief

    Jamie Riddell
    2 Sep 2015 | 2:08 am
    Purple Parking, the UK’s largest provider of airport parking has appointed DTT for three social briefs. Our team will support Purple Parking with all social strategy, social listening and growth of the key social channels to support brand awareness, customer care and product promotions. Speaking on the win, CEO Jamie Riddell said, “We are delighted to be working with the UK’s largest airport parking provider. In a competitive arena we are excited about how we can help support their continued growth.” The win includes two additional brands recently acquired by Purple…
  • Social Buzz Awards 2015

    Jamie Riddell
    2 Aug 2015 | 2:14 am
    The Social Buzz Awards 2015 from the Drum are back for another year. The awards taking place in November will be judged across the autumn by a collection of talented practitioners. For the third time, Jamie has been invited to be one of the Judges. Speaking about this year’s awards Jamie says, “I am delighted to be alongside such luminaries on the judging panel. Social media is now an established part of the marketing mix, I’m looking forward to seeing how the entrants have used research data to shape/develop their social strategies to gain competitive advantage. Great content…
  • How to avoid a QR Code Disaster

    Jamie Riddell
    24 Jun 2015 | 4:35 am
    You may have seen last week’s news from Heinz. A QR code used for one of their campaigns expired and was taken by someone else. Instead of visiting a Heinz page from the QR code, users were taken to a different type of sauce entirely.  The error was shared with global news outlets which gleefully wrote up the gaff.   Such a problem could have easily been avoided with some planning and investment. Heinz haven’t stated exactly what the error was but we expect it was one of two things: Expired Domain, linked from the QR code Expired QR Code If the URL was expired, someone…
  • Don’t Build Links, Encourage Them…

    Jamie Riddell
    20 May 2015 | 2:20 am
    Link Building is an important element any successful SEO strategy. It can also be one of the most time consuming and unrewarding elements of SEO. Before you undertake a link building programme ask yourself this one question… ‘Why would someone link to my site?’ With this simple question, you can overhaul your link building strategy. The traditional process for Link Building Link Building is a process of identifying high quality, relevant sites, reaching out to request a link and hoping for the best. Link Encouragement is a wider process of ensuring there are reasons to link…
  • Think twice before using Craigslist in your SEO Marketing Strategy

    Jamie Riddell
    7 May 2015 | 2:23 am
    Craigslist, the US classified sites is a behemoth. In the US alone it is used by over 60 million with over 81 million classifieds posted every month. The domain is valuable with a Domain Authority of 91 making it a potential opportunity for anyone looking for site promotion or link promotion. Indeed, if you Google some other articles on marketing with Craigslist you will find some useful tips on how to create posts and how to rotate them frequently. Certainly Cragislist offers massive potential for classified ads but for your digital marketing or SEO, you will need to check the small print.
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  • Is Social Media Causing You to Stage Your Life?

    Deb Ng
    17 Aug 2015 | 7:27 am
    I totally staged this photo so all on Facebook could see my perfect, work at home, lifestyle. I just stopped myself from styling a photo featuring my laptop, wireless mouse, cell phone, and cup of coffee in order to illustrate a Facebook update about being back to work and reality. And just this weekend I stopped myself from taking photos of a beautiful smoke ring on a brisket my husband spent hours to cook, a giant jug of sangria, and half dozen kids eating barbecue while sitting on top of my shed. I stopped myself from sharing those things  because I realized I don’t need to get on…
  • 50 Places to Find Social Media Jobs

    Deb Ng
    27 Jul 2015 | 2:49 pm
    This is the third time we’re listing places to find social media jobs. The first list was published in July 2010 and featured 25 Places to Find Social Media Jobs. In 2013, I responded to poplar demand and published a list of 24 Places to Find Social Media Jobs. I’m beginning to receive emails again about the list being outdated, so today, I’m offering a new list. If you’re a job seeker, I hope you’ll find this list useful. 50 Places to Find Social Media Jobs The Social Media Jobs group on Facebook – My favorite place to look when I’m searching out new…
  • Does it Matter How Often You Blog?

    Deb Ng
    6 Jul 2015 | 7:52 am
    I’m not a terribly prolific blogger (anymore). It’s not for lack of motivation or passion and it’s not out of laziness, but I feel that blogging for the sake of blogging leads to an echo chamber or redundancy and mediocrity. It’s more important – for me anyway – to blog when I have something to share, rather than to jump on a topic simply because it’s trending or everyone else is writing about it. That isn’t to say I don’t look for any angle for a relevant trending topic, but I’m going to bandwagon jump if I don’t have…
  • The Difference Between Constructive Criticism and Verbal Abuse

    Deb Ng
    1 Jul 2015 | 6:15 am
    Warning: Very harsh language (not mine) ensues. So yesterday I wrote a little post about how E.L. James was treated unfairly during her Twitter chat the other day. This particular blog has very little traffic on a good day, so you can imagine my surprise went my post went viral – thanks to a tweet and Facebook share from author Anne Rice. Because of the boost in traffic, and because my post was shared on the hashtag, I received mixed responses from people who read or participated in the chat.  Almost everyone has been respectful even in disagreement and for that I’m grateful.
  • Defending E.L. James In the Aftermath of #AskELJames

    Deb Ng
    30 Jun 2015 | 1:43 pm
    If you were to ask my friends how I feel about the “Shades of Grey” books they’ll tell you I think they’re poorly written with awful characters.  They may even tell you about the time I went off because Anastasia Steele, a modern college graduate, had no idea how to send email or even turn on a computer. They know this because I’ve talked about my thoughts regarding the “Shades of Grey” books at many-a book club meeting. Not a fan. I’m telling you this because I’m about to show my support for E.L. James as a writer and content…
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    Jeffbullas's Blog

  • Why You Should Blog Before Breakfast

    Jeff Bullas
    3 Sep 2015 | 8:01 am
    Are you a night owl or do you like jumping out of bed at the crack of dawn? For most of my life the evenings were the time I read, watched television and socialized. Reading a book sometimes took me into the small hours. That’s the time when the clock numbers are starting with one’s and two’s. The books were novels, self help and business. I was consuming and learning but not creating. When I discovered Twitter it was fun to see the other side of the world wake up while I was contemplating sleep. But the immediacy of Twitter conversations when there were only a few of us…
  • How to Create a High-Converting Landing Page

    Sidhant Vats
    2 Sep 2015 | 8:01 am
    What is the first thing visitors notice when they come to your website? If you’re being deliberate about how you direct people to your site, it’s going to be a landing page. The first glimpse of your landing page decides whether the viewer will stay on your website or if they will bounce. Every cent you spend on running ads, or every minute you commit to writing guest posts – all of it is a waste if you don’t convert visitors into leads or customers. If you are not converting, the problem might be your landing page. You might be offering superb content or products and…
  • 10 Free eBooks Every Content Marketer Has to Read

    Sarah Quinn
    1 Sep 2015 | 8:01 am
    How often do you hear that content marketing is the sure fire way to success? That it will bring you followers, traffic, leads and sales? Quite a lot I bet. But then how often does your content actually bring in followers, traffic, leads and sales? If it’s not working out like you’ve been promised then it’ll have something to do with your approach. Whether it’s a lack of copywriting or design skills, you don’t understand how to target your audience, or you don’t apply SEO techniques – there’s a lot that can impact the effectiveness of your marketing…
  • 27 Reasons People Aren’t Reading Your Blog Posts

    Aaron Agius
    31 Aug 2015 | 8:01 am
    Do you ever look at prolific blogs and get frustrated by how easy they make it seem? Thousands of people read, comment and share each new post on the blog. It can be discouraging, especially if you’re a new blogger. In contrast, your blog may only get a few dozen hits each post. And the only shares that happen come from your own social media accounts. “Why aren’t people reading my blog posts?” This same question may have popped into your mind. I know it’s one I’ve struggled with before. Every new blogger has struggled with the concept of traffic, audience and building a successful…
  • 5 Social Media Mobile Apps That Make Your Life Easy

    Jessica Davis
    26 Aug 2015 | 8:01 am
    Social media marketing doesn’t always happen at your desk. There are times when you want to update your status, send out a tweet or reply to a fan while on-the-go. This is when you rely on social media mobile apps to make it all possible. Social media mobile apps give you the flexibility to work from anywhere and they let you get things done with a simple touch on your phone. They also eliminate the need to return to your desk every time you want to post something to your social media accounts. Here are 5 social media mobile apps that can make on-the-go social media marketing a breeze…
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    SMP Updates

  • Flytxt Wins 'Best Analytics Product for Telecom Industry' Award

    2 Sep 2015 | 10:58 pm
    DUBAI, UAE/PRNewswire/ --Flytxt, a leading mobile consumer analytics solution provider for Communication Service Providers (CSPs) and mobile enterprises, announced today that it has won the 'Best Analytics Product for Telecom Industry' award at th...
  • Agile Internal Communication in the Australian Public Sector 2015

    2 Sep 2015 | 5:44 pm
    Agile Internal Communication in the Australian Public SectorInnovative Strategies and Case Studies Reinforcing a Culture of Employee EngagementDate: 17-18 November 2015Location: Pavilion on Northbourne, Canberra, AustraliaAgile Internal Communicat...
  • Australian Employee Engagement 2015

    2 Sep 2015 | 5:28 pm
    Australian Employee Engagement - Changing Organisational DestinationsDate: 10-11 November 2015Location: Rydges Swanston, Melbourne, AustraliaAustralian Employee Engagement 2015 - Changing Organisational Destinations is a one day interactive study ...
  • TruFund Accelerates Growth For Underserved Tech Startups

    2 Sep 2015 | 4:01 pm
    NEW YORK/PRNewswire/ -- TruFund Financial Services, Inc. (TruFund), a non-profit Community Development Financial Institution (CDFI) that provides education and technical assistance services, as well as funding and opportunities, to underserved bus...
  • Corporate Communication via Interactive Media 2015

    2 Sep 2015 | 9:06 am
    Corporate Communication via Interactive MediaDate: 27-28 October 2015Location: Novotel Brisbane, AustraliaCorporate Communication via Interactive Media is a one-day interactive forum and also consisting workshops exploring the following through pr...
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 5 Tips to Make B2B Social Media Content Interesting

    Holly Chessman
    3 Sep 2015 | 5:45 am
    Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Those days […] Author information Holly Chessman Holly Chessman contributes a monthly column on Content Marketing. Holly is the Vice President of Marketing for Glance Networks. Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly…
  • Animation or Real People in Your Online Video: Which is More Effective?

    Jayson Duncan
    2 Sep 2015 | 5:45 am
    Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others…
  • Why Nonprofit Content Marketing Should Help; Not Sell

    Claire Axelrad
    1 Sep 2015 | 5:45 am
    One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Help someone and you create a customer for life. If you substitute ‘h’ and ‘p’ […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social…
  • 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From

    Neal Schaffer
    31 Aug 2015 | 5:45 am
    This is a sponsored post written by me on behalf of Tomoson. All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. As someone who has been on the receiving end, I can attest to the fact that too many […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the…
  • Closing the Customer Experience Gap: 10 Questions to Ask

    Joe Ruiz
    27 Aug 2015 | 5:45 am
    I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant population of marketing executives who believe they are providing a great customer […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • How Women Network and Girls to the Moon

    Dave Delaney
    1 Sep 2015 | 4:19 am
    My friend, Courtenay Rogers, is an incredibly well networked person. She is president of the Nashville chapter of the American Marketing Association (NAMA) and is co-founder and COO of the upcoming conference, Girls To The Moon. This week I interviewed her about the importance of networking and to share more about this important event for young girls.How has networking helped shape your... Read on...
  • The Secret Way to Get LinkedIn Connection Requests Accepted

    Dave Delaney
    9 Aug 2015 | 5:33 am
    Have you ever sent a connection request on LinkedIn and not had it accepted? Not being accepted can happen for a few reasons, like the person doesn't remember you or you're missing a profile photo.  I am certain you frequently receive connection requests from strangers like I do. Your parents taught you not to talk to strangers, so it makes sense that you ignore the requests. I recently... Read on...
  • The Dead Simple Way to Set and Follow Your Goals

    Dave Delaney
    7 Aug 2015 | 8:59 am
      I get distracted easily... Okay, I'm back. Anyway, I have tried countless apps and software to help me stay focused on my work each day. I have concluded that the best way to stay on task is to have your tasks on paper in front of you. That's right - paper.  I'm offering something special for my blog subscribers. This is a daily goals document you can print to work from... Read on...
  • How to Reinvent Yourself

    Dave Delaney
    29 Jul 2015 | 6:14 am
    In a study a few months ago, and research firm, Harris Interactive, found that 21% of full-time employees wanted to change their jobs last year. A typical U.S. employee stays in their job for 4.6 years. Staying at the same company for the rest of your life is no longer likely. Changes can occur for many reasons. You could be the victim of a layoff or your employer could go... Read on...
  • The Worst LinkedIn Profile In The World [WEBINAR REPLAY]

    Dave Delaney
    20 Jul 2015 | 5:42 am
    I recently produced a brand new presentation about common LinkedIn mistakes. To have some fun with it, I created a fictitious character named Jerry Larry. The Worst LinkedIn Profile In The World showcases Jerry's terrible choices using the professional social network.  My friends at Contactually presented the webinar last week. A number of you have asked for a replay, so here it is. Sit... Read on...
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    Joshua Swodeck

  • The Magic of Branding

    11 Aug 2015 | 7:59 am
    With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?” Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.
  • Are You Indispensable?

    25 Jun 2015 | 9:58 am
    It’s been 5 years since Seth Godin’s first visit to Orange County. I went with a few colleagues not knowing what to expect. Since then, Linchpin: Are You Indispensable? has become one of my favorite books and I’ve bought many copies to give out to friends. He left us with a charge to think differently about branding & marketing; to think differently about what we make. He told us to make art, give gifts, do work that matters, connect, lead, ship,and make a difference. Brian Elliot of, former Universal Home Entertainment exec with 15+ years in brand…
  • To a Worm in Horseradish, the World is Horseradish

    24 Jun 2015 | 6:35 pm
    Even though this TED video is almost 11 years old, it still holds significant weight. Shifting the perspective away from finding the one perfect thing and discovering the perfect things that a diverse society loves is key. “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
  • What If You Just Stopped

    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
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  • Expressions not impressions: Balancing the positive with the negative

    Sebastian Agudelo
    2 Sep 2015 | 11:19 am
    As brands continue to use digital channels to drive engagement, Brian Solis, Altimeter Group, makes a great point in that engagement is not just about increasing brand impressions but also focusing on the expressions from consumers about the experience they have had when using a brand. This expression is the essence of consumer generated content and is the ‘ultimate moment of truth’ for the value a brand delivers. Both positive and negative consumer-generated content are a natural part of this expression. We don’t live in a perfect world - this transparency is what makes brands…
  • Bazaarvoice Summit 2015: The Content All-Star Award – Philips

    Brent Robinson
    1 Sep 2015 | 11:42 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content All-Star Award goes to Phillips, the legendary Dutch technology company. Phillips is a successful company known its innovative electronics products. But like all companies large and small, it’s facing a dramatically changed consumer marketplace compared to a decade ago. With technology and online advancements, it’s also facing competition from emerging companies across many industries and locations. To help stay ahead of its competition while meeting consumer…
  • Bazaarvoice Summit 2015: The Content Amplifier Award – Screwfix

    Brent Robinson
    27 Aug 2015 | 7:48 am
    Each year Bazaarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Amplifier Award goes to Screwfix, the UK's largest retailer of trade tools, accessories and hardware products. With over 30 years in the home improvement industry and more than 400 stores across the UK, Screwfix has been on a roll.  This includes attracting more than 1.5 million unique visitors to its website each week. But like all companies and industries, Screwfix is facing dramatically increased competition, both online and from other businesses. To keep it’s…
  • #endfakereviews in Australia: ACCC fines firm for fraudulent reviews

    Dalia Seidner
    24 Aug 2015 | 9:11 am
    In an amazing display of consumer advocacy, The Australian Competition and Consumer Commission (ACCC) fined a removalist firm for posting fraudulent online reviews that deceived customers into using their services. The ACCC issued three infringement notices against Citymove, forcing it to pay a penalty of $30,600. The ACCC alleges that Citymove posted two fake testimonials on Google+ and one on Youtube. All three testimonials appear to have been fabricated and given by fake consumers. According to their website, The Australian Competition and Consumer Commission is “an independent…
  • Bazaarvoice Summit 2015: The Content Guru Award – Lenovo

    Brent Robinson
    18 Aug 2015 | 8:02 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Guru Award goes to Lenovo, the Chinese computer technology company: Lenovo’s rise to becoming one of the world’s top computer makers has been thrilling. But like all successful companies in the modern globalized economy, competition is fierce, constant and increasing rapidly. When Lenovo removed the physical trackpad button from its 2014 ThinkPad laptops, the product’s online ratings quickly declined as users expressed frustration over the removed button.
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    Justin Kownacki

  • What I Learned from Entering My First Screenwriting Competition

    27 Aug 2015 | 4:52 pm
    Earlier this year, I entered a short screenplay contest. It was my first attempt in this particular contest — and actually my first-ever public writing competition. Here’s what I learned… including a huge life lesson I wasn’t expecting. The Setup The NYC Midnight Short Screenplay Challenge is an annual online contest that began in 2004. […]
  • You Can’t Achieve Your Goals Until You Do This

    24 Aug 2015 | 11:01 am
    “You have to declare yourself.” A few weeks ago, I was talking with my parents about my possible futures, and that was my dad’s advice. What he means is, you can’t get anywhere in life unless you announce what direction you want to head in. Because once you do, that’s how other people will see […]
  • Everyone Has the Same Tragic Flaw

    19 Aug 2015 | 11:39 am
    Over the years, I’ve talked to dozens of people who either run their own businesses or who wish they could. Some of these people are incredibly talented. Some of them are exceptional communicators. A few of them are so singularly driven that I can’t imagine anything could stop them from succeeding if they put their […]
  • What I Learned by Speaking at the Event I Created

    17 Aug 2015 | 12:00 pm
    For a keynote I finished making at 4 AM, this one went quite well. A couple months ago, when PodCamp Pittsburgh 10 (or PCPGHX) was announced, the organizers asked me if I’d be able to attend. I helped co-found the event back in 2006, but now that I live in Baltimore, I hadn’t been back […]
  • Reinventing Yourself

    9 Aug 2015 | 10:37 pm
    In college, my first roommate was almost a high school dropout. (This is ironic, because I actually was a high school dropout.) My roommate and I talked about the mistakes we’d made, the opportunities we’d squandered, and what we wanted to do differently in college. We agreed that college was a chance for us to […]
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  • Guest Blogging Evolution: Why Top Blogs Did Not Accept Your Content

    Lesley J. Vos
    3 Sep 2015 | 6:00 am
    Here comes the ugly truth about guest blogging: All those sugary speeches about guest posting being a part of something bigger than banal link building don’t work (and they never worked) for top blogs editors. Let’s face it: what does guest blogging give you? Networking Brand promotion Author rank Online reputation Portfolio Recognition True. But it’s not all that simple. Do you hear that whisper from behind your shoulder? “Links. Links! Guest blogging gives you links, you silly boy!” Here’s the kicker: I am sure that if there was a law forbidding guest…
  • How to Benefit From A/B Testing If You Have Low Website Traffic

    Rich Page
    1 Sep 2015 | 6:00 am
    A/B testing. You have probably began to hear more about this popular newer technique for quickly increasing website sales, leads or subscribers from your existing visitors, and there are now tons of A/B testing case studies highlighting outstanding results you can get. This technique helps you quickly test different elements and pages of your website to find variations for converting a much higher percentage of visitors into sales, leads or subscribers (known as increasing conversion rate – a really cost effective way of increasing sales). To benefit from this, all you need is an A/B…
  • 9 Productivity-Boosting Gmail Tools (That Are Actually Useful)

    David Ly Khim
    27 Aug 2015 | 6:00 am
    Imagine you’re composing an email and you have to explain to someone what website to go to, what to click on, and what to look at before they can give you feedback. You also have to attach a file – but wait – the you get an error saying that the attachment exceeds the file size limit. Email takes up a lot of time and, to make it worse, there are a bunch of inefficiencies like the scenario above. I’ve tried out dozens of email tools to save time but many of them took too much time to learn to be helpful. And while some were helpful, I didn’t use them that often. But now I can…
  • Why Blogging can be a Ridiculous Waste of Time

    Lorraine Reguly
    25 Aug 2015 | 6:00 am
    I often get asked, “Do you make money from blogging?” I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple. No one pays me for creating blog posts for my own sites. No one pays me for promoting them, either. But, if I DIDN’T blog, no one would know who the heck I was. They wouldn’t learn about my freelancing writing and editing services. Nor would they know I’m an independently published author who helps others become authors…
  • Writing for Effect: How to Create Exciting Blog Copy

    Barry Chignell
    24 Aug 2015 | 3:38 pm
    At the heart of every great website you will find great content. An awesome design is convenient, but without awesome content to back it up, you won’t get the results that justify whatever you’re spending to host the site. Sometimes people get a little confused about what the word “content” actually means, so just to help out those folks, here is a quick definition. Content can be: Text Images Graphics Animations Videos Games There is a reason why all those stupid web sites that offer nothing but funny pictures of cats are so successful. It is that some people actually…
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    Cendrine Marrouat

  • Opened to the world

    Cendrine Marrouat
    1 Sep 2015 | 6:37 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Droplets 4

    Cendrine Marrouat
    30 Aug 2015 | 7:47 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Pigeons (black and white)

    Cendrine Marrouat
    26 Aug 2015 | 7:34 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Ruins

    Cendrine Marrouat
    25 Aug 2015 | 8:10 pm
    I love this daguerreotype. It almost look like a WWI photo / postcard! I didn’t use any model for this one. Just my imagination. Cendrine Marrouat - Photography
  • The world in a raindrop

    Cendrine Marrouat
    24 Aug 2015 | 8:38 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • Big Data and Customer Journey Analytics

    Harish Kotadia, Ph.D.
    22 Aug 2015 | 5:11 pm
    One of the key challenge facing CMOs today is establishment of long term relationship or partnership with their customers, one that will result in continued growth of the brand. Thanks to Big Data tools and technology, it is possible to solve this challenge through Customer Journey Analytics. Embedded below are two great presentations from McKinsey & Company on the topic and a YouTube video featuring David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales.
  • Top 5 Reasons Why Big Data and Analytics Projects Fail – Part 1

    Harish Kotadia, Ph.D.
    22 Mar 2015 | 8:33 pm
    A lot has been written about success and failure of Big Data and Analytics projects in recent times. Unfortunately, most of the articles and blog posts on this subject fail to highlight real reasons why Big Data projects fail. Given below are top 5 reasons, in my opinion, why most Big Data and Analytics project fail. They are: 1. Failure to define use case in objective terms 2. Failure to use right technology 3. Failure to focus on business requirements first, technology next 4. Failure to leverage all available data sets and assets 5. Failure to effectively use power of advanced analytics In…
  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
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  • 20 compelling characteristics of purpose driven companies

    Rob Petersen
    30 Aug 2015 | 6:01 pm
          91% of respondents who believe their organization have a sense of purpose report strong financial showing in business over the past year 82% of respondents working at organizations with a strong sense of purpose believe that their organization will grow over the next year 79% of employees and executives at purpose driven companies are optimistic about their organization’s long-term ability to outperform the competition (source: Deloitte Core Beliefs & Culture survey) What drives a company? The answer might be the pursuit of profit. But as you can see from these…
  • 10 essential infographics to create a digital marketing plan

    Rob Petersen
    23 Aug 2015 | 6:33 pm
        U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan. To guide you through the development, here are 10 essential inforgraphics to create a digital marketing plan. WHAT IS DIGITAL MARKETING? Begin with an understanding of what is digital marketing. Make sure your audience knows what they’re getting. How it…
  • 15 powerful facts to guide your social media strategy

    Rob Petersen
    17 Aug 2015 | 6:22 am
        Guest post from Nora Flint at TruConversion. If you think you’re going to hit the social media jackpot just by setting up a Facebook page and creating a Snapchat account, you’re fantasizing. The landscape has evolved; there’s way too much noise, and users are tired of constant self-promotion. The good news is, the social media platforms are bigger than ever before. That means, there’s much more you can potentially achieve in terms of reach and brand awareness. Some brands are doing amazing things in social media. They’re the ones who get it right. So while social…
  • 10 case studies where web analytics insights drove ROI

    Rob Petersen
    9 Aug 2015 | 5:32 pm
        What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some but the reason why companies do web analytics is simple: To find insights that help make better business decisions. Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI. BT FINANCIAL GROUP: Is a leading provider of superannuation,…
  • 10 compelling characteristics of great case studies

    Rob Petersen
    3 Aug 2015 | 8:42 am
        Case studies are a form of problem-based learning, where you present a situation that needs a resolution. Case studies are a great way to improve learning, gain involvement and encourage immediate use of newly acquired information and skills. But case studies are also grounded in stubborn facts that must be faced in real life situations. A case study can be a couple of paragraphs or 20 pages or more. Case studies may differ in length, depth of research and market situation, but great case studies share similarities. Here are 10 compelling characteristics of great case studies.
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    Windmill Networking is Now Maximize Social Business

  • 5 Tips to Make B2B Social Media Content Interesting

    Holly Chessman
    3 Sep 2015 | 5:45 am
    Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Those days […] Author information Holly Chessman Holly Chessman contributes a monthly column on Content Marketing. Holly is the Vice President of Marketing for Glance Networks. Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly…
  • Animation or Real People in Your Online Video: Which is More Effective?

    Jayson Duncan
    2 Sep 2015 | 5:45 am
    Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others…
  • Why Nonprofit Content Marketing Should Help; Not Sell

    Claire Axelrad
    1 Sep 2015 | 5:45 am
    One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Help someone and you create a customer for life. If you substitute ‘h’ and ‘p’ […] Author information Claire Axelrad Claire Axelrad, J.D., CFRE contributes a monthly column on Social Media and Nonprofits. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social…
  • 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From

    Neal Schaffer
    31 Aug 2015 | 5:45 am
    This is a sponsored post written by me on behalf of Tomoson. All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. As someone who has been on the receiving end, I can attest to the fact that too many […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the…
  • Closing the Customer Experience Gap: 10 Questions to Ask

    Joe Ruiz
    27 Aug 2015 | 5:45 am
    I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant population of marketing executives who believe they are providing a great customer […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated…
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    Heidi Cohen

  • The Best Social Media Advice For Content Marketers

    Heidi Cohen
    2 Sep 2015 | 3:00 am
    Looking for the best social media advice for content marketers? Then check these 11 recommendations from content experts. The post The Best Social Media Advice For Content Marketers appeared first on Heidi Cohen.
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    Heidi Cohen
    31 Aug 2015 | 3:00 am
    Does your content marketing attract an audience and drives measurable results? Improve your content with these 13 pieces of expert content marketing advice. The post Expert Content Marketing Advice: 13 Tactics To Improve Your Results appeared first on Heidi Cohen.
  • The Next Evolution of Marketing – Book Interview

    Heidi Cohen
    29 Aug 2015 | 3:00 am
    Gilbreath lays out his ideas about "meaningful marketing" which he defines as "marketing that adds value to people's lives." He is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services. Gilbreath presents an outline for developing meaningful marketing with many useful examples that can be tailored to any company, large or small. The post The Next Evolution of Marketing – Book Interview appeared first on Heidi Cohen.
  • How Social Media And Content Marketing Work Together

    Heidi Cohen
    26 Aug 2015 | 3:00 am
    Want your content marketing and social media to work together? Lee Odden, Erin Monday and others give advice in Social Media-Content Marketing Interview. The post How Social Media And Content Marketing Work Together appeared first on Heidi Cohen.
  • Top 10 Essential WordPress Plugins

    24 Aug 2015 | 3:00 am
    Here are the top 10 Essential WordPress Plugins. Selected by Actionable Marketing Guide's webmaster, he brings a programmer's point of view to help you. The post Top 10 Essential WordPress Plugins appeared first on Heidi Cohen.
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    The Future Buzz

  • Why Every Marketer & Digital Analyst Should Learn To Invest

    Adam Singer
    19 Aug 2015 | 8:00 pm
    In 2007, I wrote a post saying that every tech & marketing pro should blog (and later why Tweeting isn’t enough). I’ve also been vocal that you should make art. I stand by those ideas and am happy to have motivated several friends and contacts to try new things.Today I wanted to challenge you to take something else on as well: investing. Not index funds / Vanguard / Wealthfront or passive investing. That’s all well and good and you should be doing that also for retirement. I’m talking about active investing: whether as something like an angel investor in a…
  • New Tunes For Future Buzz Readers: Downtempo Mix- “Never Forget You”

    Adam Singer
    7 Jul 2015 | 9:45 am
    The following was originally posted to my music blog but x-posting here as I know listening to music while working helps many of you be more creative. Also I figured I couldn’t rant about pop music without offering you an alternative.Longtime readers know in addition to working in tech and investing, I also compose and mix music. Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.Production, effects, sampling & mixing using Ableton Live.Listening optionsStreaming: If you want to…
  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
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    Geeks Zine

  • 5 Tips and Tricks To Enhance Your User Experience with Micro Interactions

    20 Aug 2015 | 10:01 am
    We live in a world where design has absolutely taken over every sector of our digital lives. We have websites that incorporate such beauty that they could almost be considered art. We have mobile phone user interfaces that often result in users playing around with the application to see it’s fun animations rather than the […] Read more: 5 Tips and Tricks To Enhance Your User Experience with Micro Interactions
  • The Best Games From Gamescom This Year

    17 Aug 2015 | 9:49 am
    Gamescom has been and gone and left us with a lot of great teases and looks at some new games to expect later this year and in 2016. Without a doubt, 2015 has been one of the best years for gaming reveal in quite some time. It’s been exciting not only because of the amount […] Read more: The Best Games From Gamescom This Year
  • 10 Free Tools to Start Your Podcast From Scratch

    11 Aug 2015 | 7:59 am
    The podcasting world has recently exploded in America with the number of Americans tuning into podcasts doubling from 9% to 17% in January 2015 since 2008. This number definitely suggests that Podcasting is something you should look to bring your business into with a lot of people finding them great to listen to whilst in […] Read more: 10 Free Tools to Start Your Podcast From Scratch
  • The Most Common Hacker Types You Need To Look Out For

    6 Aug 2015 | 8:59 am
    Six main hacker types have been identified by cyber security company Cloudmark, which have individual motives and tactics to threaten the security of businesses and individuals. Knowing what to look out for will help you to shield yourself from having your cyber security compromised by one of these hackers.  The first of these hackers is the ‘secret […] Read more: The Most Common Hacker Types You Need To Look Out For
  • The Internet Of Things Explained

    6 Aug 2015 | 8:59 am
    The Internet of Things (IoT) is a phrase that is becoming widely used when referring to technology advancements and large corporations, but what does it mean?  An example involving a fridge is one of the most common used to explain the IoT. As one of the main points of the Internet of Things is that […] Read more: The Internet Of Things Explained
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  • Facebook’s answer to Siri — M

    Bilal Jaffery
    28 Aug 2015 | 12:25 pm
    Today, A FEW hundred Bay Area Facebook users will open their Messenger apps to discover M, a new virtual assistant. Facebook will prompt them to test it with examples of what M can do: Make restaurant reservations. Find a birthday gift for your spouse. Suggest—and then book—weekend getaways. How It Works To try the new service, users will tap a small button at the bottom of the Messenger app to send a note to M, the same way they might message anyone on Facebook. M’s software will decode the natural language, ask followup questions in the message thread, and send updates as the task is…
  • Wednesday Huddle: Bilal’s Top Picks in Digital

    Bilal Jaffery
    19 Aug 2015 | 2:39 pm
    I frequently get asked to share scoop on the latest and the greatest in tech, marketing, business and digital. So I’ve decided to start curating a weekly digest of top links that I’ll share each Wednesday. I find them useful and I’ll use them as reference for current and future projects. Hopefully you will find this effort useful as well. What we learned from designing 200 pitch decks? Data centric trends and analysis on what makes investor pitches successful. A good read and a bookmark. I found it informative. Why great User Experience is invisible? Airbnb, Disney World,…
  • Turkish Airlines: First Periscope Flight

    Bilal Jaffery
    10 Aug 2015 | 8:20 am
    Talk about using a emerging medium to tell an authentic story. Turkish Airlines uses @Periscope to tell an authentic story. Click To Tweet Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and fans got a behind the scenes experience as the airline flew from Istanbul to New York. They used Periscope, the video streaming platform, to showcase crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work. What’s really intriguing here is that they are using an emerging medium, the…
  • What do you desire from life?

    Bilal Jaffery
    30 Jul 2015 | 2:13 pm
    Late Alan Watts was a British-born philosopher who spoke passionately about doing what you love during your life and not settling for anything just because there’s a paycheck attached. Here’s a great video that will make you want to live larger, smarter, and happier. Better to have a short life doing what you like doing — instead of a long life doing what you’re miserable at. The post What do you desire from life? appeared first on
  • Discussing Analytics and #BigData with Brian Fanzo and Rachael Miller

    Bilal Jaffery
    11 May 2015 | 6:18 pm
    I had a blast discussing the role of data in shaping business culture and accelerating positive change. What I truly loved about the wonderful and charming Brian and Rachael, the hosts, was that they insisted on keeping it simple yet deep enough that one could gain actionable insights out of our discussion. We discussed Internet of Things, Social Analytics, Google Nest and Dashboards along with my love-hate relationship with a fellow Canadian, Justin Beiber. Hmmm . .. thinking @BilalJaffery just unfollowed Justin Bieber. #sbizhour — Janene Krajci (@JaneneKrajci) May 11, 2015  …
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    Social Web Thing

  • Why You Must Become a Social Enterprise

    Ben Cotton
    19 Aug 2015 | 4:14 am
    Communication within the workplace may have existed in some way since the year dot, but it’s also something that business owners have continually aspired to streamline and improve, borne out of a belief that the freer-flowing the dialogue, the greater the opportunities that emerge. It is why you may presently be sitting in an open plan office – but how do you become not just a company with decent internal communication, but an outright social enterprise? What you don’t do, is simply foist all manner of communication technologies on various parts of your employees’…
  • Landing a PR Internship: Getting the Most from Your Internship [PART 3]

    Ben Cotton
    30 May 2015 | 2:06 am
      Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is the third and final part of a guest post series from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based…
  • Landing a PR Internship: Interviewing Well [PART 2]

    Ben Cotton
    23 May 2015 | 4:58 am
    Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is part two of three of a guest post from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based agency “at the…
  • Landing a PR Internship: Getting an Interview [PART 1]

    Ben Cotton
    16 May 2015 | 12:38 am
    Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is part one of three of a guest post from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based agency “at the…
  • How to Incorporate SMS Marketing into Your Customer Service Strategy

    Ben Cotton
    16 Apr 2015 | 1:47 am
    Customer service, like all other areas of modern life, has been changed by new technology. Customers now ask questions, raise issues or offer feedback at all times of the day and night. In the race to ensure you deal with responding to your customers as promptly and professionally as possible you should consider SMS marketing. It has a number of advantages and, ultimately, allows you to talk to your customers on the device they have to hand at all times. Here’s four ways in which it could – and should – be incorporated into your strategy… Reminders Customers like to be kept up to…
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    Social Business Today

  • Donald Trump points out the Iran deal could put the US at war with Israel

    3 Sep 2015 | 12:55 pm
    Love him or hate him, he does tend to cut through the minutia to find the most poignant points in a deal. Whether it’s his years of master deal-making or standard common sense, Donald Trump made a point about the Iran deal that might just be the best reason yet to extinguish it before it becomes a total blazing war. In an interview on CNN Tonight, Trump pointed to language that we haven’t verified that implies a military alliance with Iran. If that’s the case, then an attack made by Israel against Iran could result in the United Nations forces, including United States forces, being…
  • 3 tips for getting your audience to digitally pay attention

    3 Sep 2015 | 10:03 am
    by Jason Keath on Sep 01, 2015 My good friend Faris Yakob is one of the smartest marketing and advertising folks you’ll ever meet. I just finished reading his book, Paid Attention, and I highly recommend it for anyone who runs a business or works in marketing. It’s a great glimpse at the soul of advertising and marketing. A key takeaway from Paid Attention is that gaining the attention of your audience requires a holistic approach. Here are 3 things Paid Attention teaches about how your business can get more organic consumer attention: 1. Create more acts of happiness Small…
  • Snapchat Hires A New Growth Lead

    3 Sep 2015 | 4:50 am
    Snapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world. Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen. These roles become increasingly important as a company needs to begin to devise its growth strategy.
  • How to Optimize Your Social Profiles for Search

    2 Sep 2015 | 1:38 pm
    By Kristi HinesPublished September 2, 2015 Have you thought about optimizing your social accounts for search? Do you know where to use keywords in your social profiles? In social media, there are two search engines you have to optimize for: the search function within each social network and Google search. In this article you’ll discover where to use keywords in your social profiles and pages so you are found when people search. Discover how optimize your social profiles for search. Anatomy of Google Search Results First, take a look at the anatomy of a result in Google Search. Example of a…
  • 7 Influencer Marketing tips from American Eagle

    2 Sep 2015 | 4:21 am
    by Jamie Simoni on Sep 02, 2015 Influencer Marketing has matured. Your brand should no longer be thinking about using influencer marketing. You should start today, no matter how small the first step. From TV commercials featuring Vine stars and celebrities to Instagram posts featuring brand advocates and bloggers, we’re seeing influencers everywhere. Especially representing brands. Developing an influencer program from the ground up can be a daunting task. How do you find influencers? Should they be compensated? How do you measure success? Influencer Marketing is a mix between public…
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  • Incoming Update To Google Health Conditions Will Bring Hundreds More Illnesses, Design Improvements, And PDF Downloads

    3 Sep 2015 | 10:49 am
    Cameron Summerson 2015/09/03 10:28am PDTSep 3, 2015 If you’ve ever searched Google for an illness – mostly common stuff, like Pink Eye or Flu – then you’ve seen the Health Conditions feature. It’s a quick-reference card that provides at-a-glance information like symptoms, how common it is, and a lot more. Today, Google announced an update to this information that provides a lot of useful improvements, like additional health conditions, an improved look, and – probably most importantly – the option to download all of this info as a PDF so you can show…
  • Live from Samsung’s IFA 2015 press event! (6 p.m. CET, noon ET, 9 a.m. PT)

    3 Sep 2015 | 4:44 am
    We’re coming at you live this evening (erm, or morning, depending on where you are) from Berlin, Germany, where Samsung is officially showing off the new Gear S2 smartwatch! We should get a closer look at the company’s latest wearable. And Samsung being Samsung, it’s entirely possible there’s a surprise or two waiting for us in the wings. So join us around 6 p.m. CET (that’s noon in New York, and 9 a.m. on the West Coast) as we see what’s up! (The liveblog probably will start a little after 6 p.m., which is when doors first open. Android Central –…
  • Assault Android Cactus PC Release Date Revealed

    3 Sep 2015 | 12:19 am
    Share. Bust out your pc-compatible controller. By Joab Gilroy Brisbane-based developer Witch Beam’s twin stick shooter Assault Android Cactus will officially launch on Steam come September 23. The shooter first appeared on Steam’s Early Access in 2013, showing off the game’s bullet hell-esque combat as the studio continued to work on it. IGN looked into its progress back in December 2014. Set in a vivid sci-fi universe, Assault Android Cactus charges players with investigating a distress beacon emitted by a ship lost in deep space. The game uses changing environments,…
  • [Deal Alert] Price Of The Nest 2nd Generation Learning Thermostat Drops $50 To $199 After The Launch Of The Nest 3rd Generation

    2 Sep 2015 | 10:51 pm
    Jeff Beck 2015/09/02 8:35pm PDTSep 2, 2015 It’s always fun to have the latest and greatest version of the gadgets we love, but sometimes the previous generation is nearly as good and a better overall value. Such may be the case with the new Nest Learning Thermostat. The 3rd generation of the popular temperature controller was announced yesterday and boasts a few minor improvements over the now “old” 2nd generation Nest. The display is larger, it’s a bit thinner, and is sports a couple of new features and sensors. If you want to read the full breakdown of changes you…
  • Google joins other tech companies to create a new video format

    2 Sep 2015 | 9:48 pm
    Shutterstock Google has teamed up with 6 other tech giants to create a next-generation video format. The partnership includes key players like Amazon, Cisco, Intel, Microsoft, Netflix and Mozilla (aside from the Search Giant), a collective which is to be named the Alliance for Open Media. You may be asking yourself what exactly the issue is with current video formats. Why are all these companies teaming up for a new solution, if our videos are already great? The main issue is that most popular video formats were not made with browsers and mobile devices in mind, they were simply adapted to…
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    Theres a blog in my soup

  • Link Bait: what it is and how it works

    15 Aug 2015 | 4:07 am
    The combination of the terms “Link” and “Bait” (to make the new word “linkbait”) – was first invented by Nick Wilson way back in 2005 and built upon by Aaron Wall of Seobook – that created a very heated debate within the SEO community. The term “Link Baiting” is considered quite controversial, linkbaiting is a viral content that is “interesting enough to catch people’s attention” (defined by Matt Cutts go Google). But ultimately is it a technique for personal gain? Yes, certainly. But if the…
  • ASO: How optimize your mobile app for Google Play & iTunes store

    1 Aug 2015 | 11:46 am
    Photo Credit: microsiervosASO (App Store Optimization) or SEO for your mobile app is fundamental to have many users downloading your app. With mobile use showing a continuing growth over the last number of years, users that search for apps in the iTunes Store and Google Play look set to continue to grow. And the signals that confirm this scenario come from other aspects: Google, Apple and Facebook are promoting app indexing (or the ability to read individual app’s content just like a web site); Google has started to make available the opportunity to plan your campaigns (via Google…
  • Which are the latest social media trends for marketers and how you can use them to grow your business

    22 Jun 2015 | 3:19 pm
    The social media world has evolved rapidly in the past few years, and it continues to do so at a very fast rate. If you want your business to be successful, then you have to take into account all the latest social media trends, as these will help bring more revenue and exposure for your business! Let’s find which are the most important trends right now! Visuals are becoming very important Photo Credit: andybientSure, written content will always entice people to purchase or read onward, but visuals are crucial especially when it comes to getting first contact with a business.
  • Google Webmaster Tools (GWT) changes its name and becomes Search Console

    21 May 2015 | 1:53 pm
    What’s happening to the bible for the site owner (Google Webmaster tools)? It no longer exists! The right answer is the second official announcement and we know that one of the best and free tools that allows site owners (webmasters) to know the health of their sites from today will no longer be called Google Webmaster Tools, but Google Search Console. Why have Google chose to change the name of its well known Tools is due to the fact that the term Webmaster identifies a specific site owner, generally one that looks after all the aspects of the site like the programming, graphical…
  • Global & European B2C E-commerce data

    18 Mar 2015 | 2:32 pm
    Below is the 2013 Key B2C E-c0mmerce data of Goods and services for both European & global markets. Globally of the top 10 e-commerce countries the USA is still in the lead (only just though) with China in close second place. Regarding the European market, the UK is in poll position with 29.4% of the total share. The last image shows the usage (in millions of USD) of smartphones and tablets worldwide.
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    Google Plus News

  • Twitter Tweets Are Now Back in Google Search Results

    Mohamed Rafiq
    21 Aug 2015 | 10:36 pm
    Twitter tweets used to appear in search results (for matching search queries) but their relationship soured and Google dropped showing tweets in search results. Seeing tweets inside search results was a great feature since it was almost in realtime and contextual. Historical results combined with realtime tweets was a very useful feature. Thankfully Google and Twitter re-established their partnership few months ago and finally tweets from Twitter are starting to appear on Google Search Results. I searched for “south korea” and as highlighted on the image below, search results…
  • HBO NOW Supports Chromecast on Android

    Mohamed Rafiq
    8 Aug 2015 | 12:44 pm
    Are you a fan of HBO and want to cut your cable? With the addition of HBO NOW Chromecast support it is getting easier than ever. HBO NOW is an online streaming service by HBO that lets you to subscribe and enjoy great HD programming on your favorite desktop, mobile or tablet devices (without the need for having HBO via your TV provider). One important thing that was missing until now was the Chromecast support. The wait is over, HBO NOW earlier announced the release of Chromecast support coming to Android smartphones in July 2015  but with some few days delay it has finally arrived in…
  • OnePlus 2 Phone Launch VR App Released in Playstore

    Mohamed Rafiq
    25 Jul 2015 | 2:27 pm
    Two years ago OnePlus was a simple startup company somewhere in China that no one was heard about. With their innovative approach to marketing and engaging with the user community they’ve changed all that. Today they have created a name for themselves through their very first Android smartphone called OnePlus One (a.k.a 1+1). At the time of launch it was one of the best phone in the Android smartphone world with impressive specifications, features all without compromising on the price (16gb version was sold for $299.00, 64gb was sold for $349.00). The only frustration was most of the…
  • Chromecast Birthday: Get Free Movie Rental on Google Play

    Mohamed Rafiq
    24 Jul 2015 | 10:19 pm
    Its been successful 2 years since the launch of popular Google Chromecast product and Google celebrates the 2nd birthday with a free movie rental as a gift. Millions and millions of Chromecast devices were sold over the last 2 years. During the last Google I/O 2015, Google announced they sold over 17 million+ chromecasts and users have cumulatively hit the cast button for over 1.5 billion+ times. Being a new market segment never explored before, Google deserves kudos for achieving such a remarkable milestone. Moreover this enabled smartness to any TV and made it very affordable. Here is…
  • How to Uninstall or Remove Google Software Update Program in Mac?

    Mohamed Rafiq
    21 Jul 2015 | 10:01 pm
    If you install any of the Google Software in Mac it might behind the scenes install a program called Google Software Update. This program from time to time checks for Software Updates and prompts the user to install them. Although this is a nice feature that helps to keep your software’s up-to date, I personally prefer to update manually. Moreover the dialog (refer below) is annoying and appears time to time once you login into your mac computer. The problem is there is no user-friendly way of uninstalling through an UI. But there is good news, thanks to the update program which by…
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    Social Samosa

  • The Irony of a cola brand associating with health

    Social Samosa
    2 Sep 2015 | 11:37 pm
    In early 2013, Diet coke wanted to let its consumers know how much they were concerned about their hearts and everything that comes with it. The brand then supported National heart, lung and blood institute’s ‘The heart truth’ campaign to raise awareness about heart health. The heart wants what it wants The ultimate objective of the campaign was to raise money and awareness for heart health and to support women’s heart health research programs. Actress Minka Kelly supported the campaign as Diet coke’s celebrity ambassador. Love my team! #showyourheartcontest #showyourheart…
  • [Infographic] 16 tips for ultimate performance on WordPress

    Social Samosa
    2 Sep 2015 | 10:08 pm
    Any one with passion and basic communication skills can initiate blogging. In a sea of blogs, topic, layout and design are primary differentiating factors. 40% of users abandon a website if it takes more than 3 seconds to load, making a blog design even prominent. You might be a blog fanatic, but there are certain pointers that everyone can miss out on. For instance, keeping the site size as low as 1-3mb, understanding the impact of social media conversions ( Facebook likes and Twitter shares). WordPress tips in this infographic, will tell you how and what you need to do, to get the basics…
  • Modi Naturals assigns digital mandate to DDB MudraMax-Media

    Social Samosa
    2 Sep 2015 | 8:29 am
    The account was won following a multi-agency pitch and will be managed by the agency’s North team. DDB MudraMax- Media will be managing the client’s digital and mainline (TV, print and radio)  media mandate. On the association with DDB MudraMax, Akshay Modi, Director, Modi Naturals, says, “We were impressed with DDB MudraMax’s thinking, passion and ability to seamlessly integrate all initiatives under one roof.” Commenting on the account win, Amita Karwal, EVP, DDB MudraMax- Media, shares, “We are delighted to be associated with Modi Naturals which shares…
  • Done it in time & right: Camlin’s prompt comment on new Google logo

    Saloni Surti
    2 Sep 2015 | 7:49 am
    Time and trend wait for no man. Oh, wait that was tide. But you get the point. When Google commenced the day, Doodling its new logo, filliped by crayons – Camlin decided to jump the bandwagon. As a response to the Google Doodle animation that displayed animation reworking the legendary logo with crayons, Camlin created a fun video with the message – If its crayons, it’s Camlin. Conceptualised by Kokuyo Camlin’s digital agency, Big I Tuna, the video is an artistic splash of colours. .@google Glad to know you love crayons too! #GoogleLogo — Kokuyo Camlin…
  • When LinkedIn got personal

    Sukaina Meghani
    2 Sep 2015 | 12:08 am
    Adding a personal touch, LinkedIn released a user – friendly personal messaging service. LinkedIn completely revamped its messaging service that will now support GIFs and allow sending photos and documents. The new messaging update looks a lot like Facebook chatroom. They have also updated their messaging push and email notification that will help users track important conversations. You can also message a group of people at once.With their latest update, messaging on LinkedIn will now not be considered as a task with its much-needed repair. LinkedIn is considered as one of the most…
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    Justice Mitchell

  • Content Marketing Is the Core of Thought Leadership

    Justice Mitchell
    27 Aug 2015 | 6:36 am
    I spent last weekend at a college reunion with an endless array of incredibly talented people. A common theme in many of the wide-ranging conversations was, “What are you doing now?” However, the subtext was more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your career?”Much of the discussion was about constructing environments for a personal brand, extended consulting services, and what I would consider a “thought leadership” play ... (Continue article here)
  • A Content Marketing Warrior Leaves Behind Valuable Lessons

    Justice Mitchell
    8 Aug 2015 | 8:47 am
    If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. I learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer.I was fortunate enough to be the creative director for GMD Studios, and work directly with Brian on an alternate reality game (ARG) called “The Art of the Heist.” The client was Audi, The agency was McKinney & Silver ... (Continue article here)
  • A Snapshot Self Branding Litmus Test

    Justice Mitchell
    6 Aug 2015 | 9:07 am
    One of the many questions that I get about personal branding is "how do I know if my efforts are working?" While the low hanging fruit there would be, if you get a genuine sense that more and more people are hearing about you and your activities. People with strong personal brands seem to be everywhere. They seem to be engaged in the conversations of people with smart SMEs and high thought leadership. This takes time and a boat-load of work. Needless to say, people still want to know if they are improving based on their efforts. Here is a quick list that you can benchmark…
  • Make Your Storytelling Content Worth Sharing

    Justice Mitchell
    18 May 2015 | 10:53 am
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.For the remainder of this article click here:
  • What is Your Wawa?

    Justice Mitchell
    13 Apr 2015 | 6:18 pm
    I talk about branding constantly. Just ask the poor guy who sat next to me on a flight to NYC last week.One of the many things I always hit on is the “essence” of a brand. But in many cases, a brand also has a physical manifestation.That point hit home for me in a personal way when I was driving to the taco joint ... um, I mean Whole Foods ... a few days ago and eyeballed a Wawa convenience store/gas station under construction in my neighborhood. For those of you who don’t know Wawa, there is nothing more fabulous when it comes to a convenience store. The brand has roots in the…
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  • 5 Proven Steps To Checking Your AdWords Market

    14 Aug 2015 | 12:00 pm
    You’re intelligent enough to know that creating demand in a market place for a product where none currently exists is extremely difficult.  And your AdWords market place is no different to any other. Don’t spend hours creating huge keyword lists, writing creative and imaginative ads and linking them to perfectly matched landing pages without testing your market place first. Wise words from one of Americas foremost combat generals of World War II. The harsh reality is that if there are very few people who are actively searching online for your product or service, then AdWords probably…
  • 2 Google Conversion Tracking Options For AdWords

    5 Aug 2015 | 11:58 am
    We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is! I am amazed and annoyed when people bring be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving. It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set-up conversion…
  • How Can I Improve My Quality Score?

    30 Jul 2015 | 11:58 am
    If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached. Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It therefore comes as no surprise when people tell us about the frustration they feel  when they spend hours working on their account for little or no return. The fact of the matter is…
  • Website Optimization Tips for Improving Web Site Traffic

    24 Jul 2015 | 12:51 pm
    To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site. Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number. Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a…
  • Helpful Tips On How To Build a Website Quick

    18 Jul 2015 | 12:49 pm
    If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly. Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it. Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many…
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    Social Media Sun

  • 10 Free Video Tutorials for New Bloggers

    Anna Fox
    1 Sep 2015 | 7:48 pm
    Youtube is probably the most addicting site on the web. We have all gotten trapped in a productivity hole, jumping on to catch a single video and realizing two hours later that we have frivolously wasted our afternoon. With so much content being uploaded literally every second from all over the world, much of it professional grade despite being amateur work, it is one entertaining place to be. But it can also be helpful. There are educational videos of every type, and one interesting genre that has been gaining popularity lately is blogging advice and guides. These are ten videos about…
  • 5 Sites to Get Inspired

    Anna Fox
    17 Aug 2015 | 7:11 pm
    Inspiration can be hard to come by. In a world where we are constantly bombarded with stimulation, before long it can feel like overload. Instead of offering you more ideas, it just crowds up your mind and leaves you desperately seeking to break through that mental barrier and find your own motivations. Believe it or not, the process can actually work for you instead of against you. It is a matter of finding the right sites that provide the right kind of motivation for your needs. These five are great for smashing through creative or inspirational block, and helping you towards your goals. No…
  • Google Search Lands Killer Blow For Travel Sites

    22 Jul 2015 | 10:19 am
    This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built over the years. Payments on Book by Google go via Google Wallet. Google search Any search in Google for a hotel will probably bring up results for booking websites before the actual hotel website. This often provides people with an…
  • The Business Of Fashion: 7 Surprising Facts About The Fashion Industry

    16 Jul 2015 | 6:12 am
    [The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the bus stop, you’ll likely be facing a constant visual bombardment of ads for the latest designer trends, from brands that you may or may not have an interest in. And it’s no surprise that all those brands are fighting for your attention: fashion is big…
  • The Message Of An Image

    Harry Price
    15 Jul 2015 | 7:33 am
    Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an explanatory process? Answering these all important questions needs to be done before you begin to search for online stock images, hire a photographer or begin snapping away yourself. Relevance is key to any graphical representation whether you…
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    Cygnis Media Blog

  • Facebook’s Moment Application Update

    Cygnis Media Editor
    27 Aug 2015 | 3:23 am
    At the end of a party or event, you might ask your friends to share pictures with you, but well, we all know that doesn’t happen instantly when you get home, and chances are you might not get all the good pictures. Facebook’s Moments App bridges this gap and allows you to share the pictures you took, get the photos you didn’t, and re-live your moments in a single place. The app received its first major update since its debut in June. The new update will automatically create videos for any grouping of six or more photos for a moment. The update allows you to customize your videos too.
  • Human-centered Designs

    Cygnis Media Editor
    25 Aug 2015 | 9:55 pm
    In an organization, you will come across executives, analysts, and managers, the meaning of data will be different to each of them. Managers may require an overall view of all activities on a micro level, while the executives would be more interested in data related to long term vision of the company. With a human-centered approach, companies are looking to do interesting things and explore new horizons with their data. Understanding the need and desires of users is integral. When you are designing complex systems, there will be multiple personas to design for. The three different roles…
  • The Customer Journey 101

    Cygnis Media Editor
    17 Aug 2015 | 12:54 am
    Businesses today realize the complexity involved in leading a customer to purchase their product. Analyzing all the steps it takes a customer to click the “Contact Us” button, or click the “Buy Now” button is no easy task. The challenge is to get a unified understanding of your customer’s experience. A user in their customer journey might be interacting with your website from their laptop, and then later through their phone. They may provide signals through various touchpoints in their journey and every interaction provides you a sign of interest. It’s essential to optimize…
  • Google is now an Alphabet

    Cygnis Media Editor
    11 Aug 2015 | 9:42 am
    Google’s former CEO Larry Page has announced the biggest news of the tech industry! Google, the company founded in 1998 which went public in 2004, will now be a part of a new holding company named “Alphabet” which will manage Google and all of its other products. Alphabet is one of the biggest tech company with a market capitalization of more than $400 billion. Alphabet includes the following entities: Google, headed by the new CEO Sundar Pichai. This includes “search, maps, Youtube, Android, ads and apps”. Other businesses such as Nest, Fiber, Calico and Google X. Incubation and…
  • How to choose an App Development Company

    Cygnis Media Editor
    7 Aug 2015 | 6:58 am
    You may have a great app idea which might become the next big thing, or some thoughts on how to re-engineer your business processes using cloud & mobile technologies, but you don’t have the time or technical expertise to bring it to life. You will come across several people offering to develop an app for you, but the question really is, how do you decide whom to trust with this incredibly important endeavor? 6 things to consider when choosing an App Development company 1. The Portfolio, Clients, and Feedback Every app development company proudly showcases their portfolio and clients.
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    Right Mix Marketing Blog

  • Creative Slump? 13 Resources to Fix That Problem

    Tom Treanor
    2 Sep 2015 | 9:10 am
    Some days, you or your team are just not feeling it. Your creative juices have run dry. So what do you do? Answer: Change things up a bit. Check out these 13 resources to get you back on the creative... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How We Increased Our Trial To Paid Conversions From 25% To 45% In One Month

    Guest Author
    31 Aug 2015 | 11:18 pm
    Onboarding – you don’t hear an awful lot about it. I guess it’s not “sexy” enough. But let me tell you – there’s nothing sexier in business than increasing the number of people who go... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates

    Guest Author
    23 Aug 2015 | 10:17 pm
    I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Agile Content Strategy That Helped Grow Our Page Views 317%

    Guest Author
    13 Aug 2015 | 11:53 pm
    Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

    Tom Treanor
    22 Jul 2015 | 1:18 pm
    Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Deltina U

  • Prune Your Twitter Account with UnTweeps | Tools for Success

    Deltina Hay
    3 Sep 2015 | 6:54 am
    Unfollow Twitter Users Who Don’t Tweet Often Enough: The ratio of your Twitter followers versus how many people you follow is important. UnTweeps is a fantastic online tool that can help you to filter out inactive Twitter users and makes it easy to unfollow them en mass. UnTweeps uses Twitter’s API to make the removals, so all the hard work is done on your behalf. It’s an incredibly simple tool to use and is perfect for refining the quality of your “following” list. Source: UnTweeps A No-Nonsense Easy to Use System UnTweeps has a non-complicated sign up process…
  • LinkedIn Rebrands SlideShare | News from the Source

    Deltina Hay
    1 Sep 2015 | 11:36 am
    LinkedIn SlideShare Introduces Clipping, Saving Your Favorite Content Just Got Easier: There were some interesting developments over at LinkedIn last month. On the 19th they rolled out the LinkedIn Lookup App and the following week they announced some big changes with SlideShare. LinkedIn acquired SlideShare in 2012 and began integrating it into their social network. Thanks to their hard work it is now one of the top 100 sites on the internet. Taking the integration to the next level they have rebranded it as “LinkedIn SlideShare” and developed a new tool that enables users to…
  • Feedly: Can you Manage Without it? | Tools for Success

    Deltina Hay
    27 Aug 2015 | 6:43 am
    Feedly—A single place for all the news, knowledge, and ideas you rely on to think, learn, and keep ahead: When it comes to great free tools it doesn’t get any better than feedly. It’s a feed aggregator that allows you easy access to “all your favorite content in one place”. Feedly is not by any means the only site that provides this ability, but it offers a range of other features the competition would be hard-pressed to beat. Feedly is also compatible with most browsers, including Firefox and Chrome, and there are a number of app choices available for those who…
  • LinkedIn Introduce New Lookup App | News from the Source

    Deltina Hay
    25 Aug 2015 | 2:04 pm
    Introducing LinkedIn Lookup: Easily Find, Learn About, and Contact Your Coworkers: The internet and associated modern technology has made it easy for people to collaborate on projects even though they may live in different cities or countries and may never meet. However, it can be hard to keep track of who is working on what and their level of skill and experience. In an article published on the LinkedIn blog, on Wednesday, LinkedIn Pulse co-founder, Ankit Gupta, announced the introduction of a new app designed to ease the process of collaboration. Source: LinkedIn Improving Communication and…
  • Semantic Content Optimization Secrets | Tools for Success

    Deltina Hay
    20 Aug 2015 | 5:30 am
    7 Steps to Semantic Content Excellence: Google is constantly refining their search engine algorithms and the spiders are learning to evaluate the quality of pages by the way visitors are interacting with them. So a lack of visitor engagement can result in a plummeting level of traffic. In a recent article published at Search Engine Land, SEO expert Eric Enge provides some tips on improving page quality by using Semantic Content Optimization. Source: Search Engine Land Making your Pages Sticky Semantic Content Optimization is the process used to make web pages more attractive to a larger…
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    EarningDiary » EarningDiary

  • 5 Blog Design Tips that Will Increase Readership

    2 Sep 2015 | 7:03 pm
    I can’t tell you how many blogs I’ve visited and thought to myself “What the hell is this?” when looking at the design elements; no dominant fonts, no dominant pictures, lack of anything new or exciting, or too many sidebars that are wastes of space. One of the best things you can do is sit […]
  • Three Tips For Effectively Using Online Marketing

    2 Sep 2015 | 8:22 am
    There is a reason that so many businesses are online, and there is a reason why many new startups get their start on line and often stay strictly online. It’s because the internet offers so much when it comes to promoting your business, both products and services. Are you taking full advantage of what the […]
  • 5 S Techniques For A Brilliant Web Design

    Guest Author
    2 Sep 2015 | 8:10 am
    Stylish Visuals:-The first thing visitors see is the web design of the website; therefore, you do not want them to see something that does not fit well with the overall theme of the website. It is important to remember that if the website design fails to impress the visitors, they will not waste a single […]
  • Here are 5 great ways to make money online!

    2 Sep 2015 | 1:08 am
    Some of my friends think making money online is really easy. As if we have a bunch of people throwing money at us while we browse the Internet. While the fact is true that making money online is possible, it is also true that you need to do the right thing and move in correct […]
  • 7 Big Mistakes You Can Make When Promoting Affiliate Products in Your Blog

    25 Aug 2015 | 11:31 am
    Many bloggers are testifying that it is difficult to promote affiliate products in their blog. Do you have the same problem? Yes, blogging is perhaps not the best way to promote affiliate products. That’s why most bloggers just use AdSense in their blog. Here are 7 big mistakes you can make when promoting affiliate products […]
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 70: Holly Gillen Takes You From Start To Star with Video

    Amy Schmittauer
    28 Aug 2015 | 4:00 am
    I love to show off successful Savvy Sexy Social community members whenever I can and Holly Gillen is a perfect story to tell! Listen to how she leveraged her online presence to grow an incredible video marketing consultancy. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud […] The post TMLS 70: Holly Gillen Takes You From Start To Star with Video appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 69: Twitter Posting Strategy for YouTube Videos

    Amy Schmittauer
    24 Aug 2015 | 4:00 am
    Voicemail question alert! Today’s Monday Muse episide is dedicated to a listener question about the most effective way to get views on your YouTube content via Twitter promotion. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsor: Aweber Email Marketing: Get 60 days […] The post TMLS 69: Twitter Posting Strategy for YouTube Videos appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 68: How To Grow An Email List Using Old (but still valuable) Content with Jeremy Montoya

    Amy Schmittauer
    21 Aug 2015 | 7:41 am
    Today is going to be a real treat. The brilliant list-builder Jeremy Montoya joins us to give us all his best advice about growing your email list and therefore the pipeline for your business! Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: […] The post TMLS 68: How To Grow An Email List Using Old (but still valuable) Content with Jeremy Montoya appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 67: Welcome to Season 3!

    Amy Schmittauer
    17 Aug 2015 | 4:00 am
    The podcast was on a little break. But we’re back! Here’s what you can expect to hear from us in Season 3. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Aweber Email Marketing: Get 60 days free and download the Getting Started […] The post TMLS 67: Welcome to Season 3! appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 66: AAMA = Ask Amy’s Mom Anything!

    Amy Schmittauer
    20 Jul 2015 | 6:20 am
    Why not turn a random livestream with your mom into a podcast? Oh happy Monday. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Aweber Email Marketing: Get 60 days free and download the Getting Started Guide, EXCLUSIVE to The Marketing Lifestyle Show […] The post TMLS 66: AAMA = Ask Amy’s Mom Anything! appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
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  • Encrypt Folder Contents before uploading it to the Cloud

    Mrinmay Bhattacharjee
    7 Aug 2015 | 6:41 am
    Guide explaining how to encrypt and decrypt a folder and all its files using Cloudfogger? Read Complete post Encrypt Folder Contents before uploading it to the Cloud at TechAbly
  • Play H.265/HEVC Videos on Android

    Mrinmay Bhattacharjee
    28 Jun 2015 | 1:09 am
    Short tutorial explaining how to play x265 coded videos on an Android powered smartphone and tablet device. Read Complete post Play H.265/HEVC Videos on Android at TechAbly
  • Download Latest Graphics & Chipset Drivers for your Computer

    Mrinmay Bhattacharjee
    22 Jun 2015 | 8:12 am
    Short Guide that tells you how to download latest Intel drivers for your computer? Read Complete post Download Latest Graphics & Chipset Drivers for your Computer at TechAbly
  • Now Book Railway Reservation Ticket on your Mobile!

    Mrinmay Bhattacharjee
    25 May 2015 | 8:51 am
    A detailed step-by-step guide to book Train tickets online with IRCTC connect App for mobile. Read Complete post Now Book Railway Reservation Ticket on your Mobile! at TechAbly
  • Get Advance Internet Credit loan on Airtel

    Rahul Arora
    26 Mar 2015 | 6:18 am
    A guide to get advance Internet credits on your Airtel prepaid connection—a loan of 65MB data worth Rs. 15. Read Complete post Get Advance Internet Credit loan on Airtel at TechAbly
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    Social Media For Law Firms

  • How to Pick a Kick-Ass LinkedIn Profile Picture

    Samantha Collier
    3 Sep 2015 | 3:57 am
    The post How to Pick a Kick-Ass LinkedIn Profile Picture appeared first on Social Media For Law Firms. This is the first in a series of short how-to videos on how to optimize your social media profiles. Today, I’m discussing how to pick the right picture for your LinkedIn Personal Profile. Please share your comments and/or tips in the comments section below. How to Pick the Right LinkedIn Profile Picture. Make sure your […]
  • Why Does Social Media Marketing Suck?

    Samantha Collier
    31 Aug 2015 | 11:25 pm
    The post Why Does Social Media Marketing Suck? appeared first on Social Media For Law Firms. Today I asked my Twitter followers, “What’s the biggest letdown about social media?” Here are some of their answers: @samtaracollier accoutablity. — Rene Novoa (@ReneNovoa58) August 31, 2015 Some companies have a presence but have no idea how to manage it. No responses, snarky responses damage their brand. — Colibri Insurance (@colibriins) August 31, […]
  • How Brian Tannebaum Defines Social Media Success

    Samantha Collier
    23 Aug 2015 | 3:01 pm
    The post How Brian Tannebaum Defines Social Media Success appeared first on Social Media For Law Firms. Background According to his Twitter bio, Brian Tannebaum is a Criminal/Bar Defense Lawyer, a Certified Sommelier, a T2 diabetic, a transparency hawk and a “bad follower” (I’m happy to be one of the 147 people he follows on Twitter. He currently has over 6,200 followers. Brian, please don’t unfollow me after this! Brian was one of […]
  • Facebook is the #1 Source of New Legal Work

    Samantha Collier
    19 Aug 2015 | 9:44 pm
    The post Facebook is the #1 Source of New Legal Work appeared first on Social Media For Law Firms. According to a Google+ Poll in my Google+ Social Media for Law Firms Group, Facebook is the number one source of new work when it comes to social networks. There have been 17 votes to date and the results are:   These results aren’t a surprise to me. My clients have received roughly the same […]
  • What Does Big Law think about Social Media?

    Samantha Collier
    15 Aug 2015 | 10:42 pm
    The post What Does Big Law think about Social Media? appeared first on Social Media For Law Firms. Only five AmLaw 100 managing partners use social media according to a recent Bloomberg article authored by Eduardo C. Leite, Global Chairman of Baker & Mckenzie (he is one of the five). His insight includes: Social media allows us to engage and connect with our clients and our people in real time, and on a personal basis. […]
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    Aleweb Social Marketing » Social Media

  • What’s Your Social Selling Index?

    Tara R. Alemany
    12 Aug 2015 | 10:11 am
    Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you. You might have heard the term “social selling” before. But if you haven’t here’s a quick definition. Social selling is when sales people use social media (LinkedIn especially) to interact directly with their prospects. Sales people provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. LinkedIn’s new Social Selling Index (SSI) measures the 4 key elements of…
  • 5 Steps to Success in Social Marketing Your First Book

    Tara R. Alemany
    9 Jul 2015 | 4:57 am
    ”This is the first time that I’ve offered someone a Featured Author interview with whom I had no prior relationship. However, when Victor Prince reached out to me last April to see if I might support his book launch in mid-July, he did everything exactly how I tell my clients to do it. He provided plenty of time. He explained what his book was and why it was important. He shared with me what he was offering to do. He told me clearly what was in it for me, as well as for my readers. He made it clear that he was willing to bend over backwards to make the whole thing as easy as possible…
  • Animoto’s 2015 Video Marketing Cheat Sheet [Infographic]

    Tara R. Alemany
    20 May 2015 | 5:18 am
    According to a recent study by Animoto, more than 7 billion videos watched each and every day on Facebook and YouTube. You can read the press release about the Animoto Online and Social Video Marketing Study to learn more. However, one thing is clear… If video content isn’t part of your marketing strategy, you’re missing out! And Animoto is a great way to get started… Consider this: 4 times as many consumers would rather watch a video about a product than read about it. Customers are nearly 50% more likely to read email newsletters that include links to video. 4 in 5…
  • Taking the Mystery Out of Image File Types

    Tara R. Alemany
    25 Mar 2015 | 5:45 am
    We all know the benefits of using images and video in our social content. And then there’s the question of what to use in eBooks, presentations, on our websites, in blog posts and more. I’ve recently begun teaching myself how to use Pixlr to do some of my own image editing and save my graphic designer’s time for things that absolutely require his talent. So the question kept coming up for me. Which image file type should I be saving things as? I tried asking my designer, but I have to admit… This is something that gets those guys jacked up, and I was lost after just a…
  • An Interview with Joel Friedlander, The Book Designer

    Tara R. Alemany
    19 Mar 2015 | 5:27 am
    This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it. So, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his…
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    My Social Agency Blog

  • What Should the Future of the Press Release Look Like?

    Laura Yuen
    21 Aug 2015 | 7:03 am
    Press releases are a form of open communication, most often circulated within the news industry by a company or their representatives via email or newswire. These releases are designed to convey the 5 Ws of a story – the who, what, why, where, and when. Usually no longer than one side of an A4 sheet of paper, they’ll also contain a quote from the relevant company figurehead, include press contact details, additional notes to editors, and maybe even a photograph. Of course the press release is inherently a marketing tool and as such, there will be a sales message buried within the…
  • Podcasts – What Are They and Why Should You Have one?

    James Prideaux
    10 Aug 2015 | 5:58 am
    Going back around 3-4 years, podcasting was seen as an ancient technique, especially with the rise of social media platforms. The public started to veer away from audio content, turning their interest towards up and coming social networks like twitter – you could say podcasts were used in more traditional media. As the saying goes though, ‘what goes around comes back around’. Much like the constant rotation in fashion trends, podcasts seems to have come back into popularity within the past 12 months, especially in the digital industry. In fact, according to research produced by…
  • Complimentary Social Media Audit

    James Prideaux
    5 Aug 2015 | 9:17 am
    It’s important to check the health of your digital marketing, just like you would with your car at a garage, or your body at the doctors. A social media audit will assess the state of your current online marketing efforts and see where you could make improvements. Maintaining a number of social media profiles can sometimes feel like a full time job, and after a while some of your social media accounts may fall into a state of disrepair and end up having no benefits at all for your brand. Our complementary social media audit will analyse: How each of your social media accounts is performing…
  • 5 Fantastic Online Tools For Effective Brainstorming and Idea Generation

    Anna Francis
    3 Aug 2015 | 3:37 am
    The initial hurdle when it comes to the majority of content marketing campaigns is ideas; ideas for new blog content, ideas for new social media strategies, ideas for advertising, and ideas for online PR and earned media. Thinking of something that will help you stand out from the crowd can be tricky. A great way to come up with a range of new and creative ideas is to brainstorm with a team of people. The problem with brainstorming though, is that it doesn’t always go to plan. Some people join in, others stay as quiet as possible, and often it results in a couple of people bickering over…
  • How to Utilise Social Proof to Increase Your Conversions

    James Prideaux
    29 Jul 2015 | 6:34 am
    What is the value of online sharing? What is the value of online recommendations? What is the value of a tweet or a Facebook comment? More importantly, how does this value impact my sales figures or conversion rates? Further questions; what do I look for in a brand’s online presence? Where do I go to increase my knowledge of a product before purchasing? What have people tweeted/commented about this brand? Above are a set of questions I want you to ask yourself. You may find that each of the two sets answer one another. For example: What do I look for in a brand’s online presence? –…
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    Tech Cyclo

  • Top 10 Best Quality 4K Camcorder in 2015 Review

    Samneang Moeunsak
    31 Aug 2015 | 3:57 am
    Among the major standards for consumers has been High-Definition content. Therefore, you can imagine how demanding video resolutions requirements can be in professional videography fields. For some, the typical video cameras can shoot and record in full HD, although for the advent of pro video cameras and 4K camcorders has made the whole process simple […]
  • Top 10 Best Tablet Stands in 2015 That You Will Love

    Samneang Moeunsak
    31 Aug 2015 | 3:52 am
    The Tablet Stands are among some of the very innovative products that are considerably growing in terms of popularity. This is mainly because these stands allow you to use your Tablet gadgets hands-free as well as open up an array of new uses and possibilities for the device. They are also ideal for people who […]
  • Top 10 Best Smartwatch in 2015 you have to have one for your self

    Samneang Moeunsak
    31 Aug 2015 | 3:46 am
    Earlier on, the smartphones flooded the market, and they were the talk in every corner of the world. Within a short time, the talk has shifted and taken a different angle. Now, everyone is talking about the smart watch. A smart watch is a wearable worn around the wrist just like it’s done with the […]
  • Top 10 Best Selling Selfie Sticks in 2015 you have to get one

    Samneang Moeunsak
    31 Aug 2015 | 3:40 am
    Are you a selfie lover? If you love taking self and group selfie using your phone, then if you buy a phone that is enabled to take selfie you must then buy a selfie stick. This stick is more than cool, and it makes it possible for you to take a large selfie of a […]
  • Top 10 Best Rice Cooker in 2015 Review

    Samneang Moeunsak
    31 Aug 2015 | 3:32 am
    Do you have great tastes for rice? Do you believe that there exists a vast difference between nicely prepared and ill prepared rice? If you consider the questions mentioned above in your meals, then it’s important to ensure you get the best taste of a well cooked meal. Estimations should never come your way when […]
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  • Marketing: What Brands Can Learn From a Health-conscious Hashtag

    Emma Reid
    2 Sep 2015 | 6:11 am
    As summer comes to a close and we hurtle toward the colder, frostier months, we decided to look at the social conversations around some of the main things we did to get ready for our summer holidays. Unsurprisingly, one of the main topics identified was around the desire to achieve the perfect beach body. The idea of being ‘beach body ready’ was surrounded in controversy earlier in the year, with over 60,000 people signing a petition calling for Protein World to withdraw an advert due to its alleged promotion of an unhealthy body image. Taking this into account, we were interested to…
  • Data Labs: The Labour Leadership Vote According to Social Media

    Matt Pearson
    2 Sep 2015 | 2:41 am
    Social media in the UK has a left-wing bias. We know this If there’s one thing our previous UK election prediction experiments could conclude indisputably, it’s that the way the world looks out of our internet windows is that little bit more groovy and socially conscious than the way it looks out in the street. The reasons for this are twofold. Partly it’s presentation bias – we may want to be seen to be more liberal than we actually are. Mostly it’s about demographics though; social media, a relatively new form of media, will naturally be more popular amongst less conservative…
  • React: The 15 Hottest Game Releases of This Summer

    Marcus Beard
    1 Sep 2015 | 7:01 am
    August is traditionally slow in the video gaming industry. With the consumer-heavy holidays of Thanksgiving and Christmas far away, the hot summer months face a lack of gaming releases as people are busy making the most of the fine weather (hopefully) outside. July brought the E3 convention, where announcements of games in early development dominated the headlines. Back then Xbox took first place. In August, the Gamescom convention in Cologne drew thousands of attendees on a slightly less press-centric premise. The majority of those games, though, won’t be released until the fall.
  • Interview: How Social Intelligence Powers BT

    Hannah Tregear
    28 Aug 2015 | 7:33 am
    Technology has always been at the heart of British Telecom, the world’s oldest telecommunications company. The organization is now operating in over 170 countries, and was the first to develop a nationwide network helping to connect people within minutes, rather than hours or days. Today, BT are building on the foundation of the digital era to create the information age. They’re connecting people nationwide, and around the world. As technology pioneers, BT choose to work with only the best in class software and solutions. BT and Brandwatch have been working together since 2014 to…
  • Analysis: The Kaiser Permanente vs. Blue Cross Blue Shield Social Showdown

    James Lovejoy
    28 Aug 2015 | 4:03 am
    Welcome to the fourth in our monthly social presence showdown series, where age-old disputes between industry titans are settled through the analysis of social media data. Today we take a look at two major organizations in the American healthcare industry: Blue Cross Blue Shield and Kaiser Permanente. To say the least, the healthcare system in the US is incredibly complex. Kaiser Permanente defines itself as an integrated managed care consortium, while Blue Cross Blue Shield is actually a federation of health insurance organizations. While Kaiser provides insurance, manages hospitals and…
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  • The Fly in Google’s Alphabet Soup

    Mark Weinstein
    29 Aug 2015 | 2:31 pm
    Good alphabet soup, like a Scrabble board, has 26 letters just like the English alphabet. We use them to form words, sentences, thoughts, and ideas. But Google’s Alphabet is a murkier recipe – it is a parent holding company – for a behemoth data collection endeavor. Google co-founder and CEO Larry Page claims that he intends to use this ‘Alphabet’ for transparency. But what’s really going on here? Transparency is just a mumbo-jumbo marketing term meant to excite Wall Street and lift stock prices into the heavens. That’s a capitalist story, not meant for everyday people who…
  • Hold on to the Good Times for a Lifetime on MeWe!

    MeWe Team
    22 Aug 2015 | 9:51 pm
    Hi Awesome MeWe Member, As summer is wrapping up and the good times are coming to a close, now is the perfect time to create a group so you can share your favorite memories and keep in touch with your closest friends. Remember those cool pictures you took on vacation of your best friend windsurfing and your boyfriend falling off the boat, the summer nights, fireworks, and late-night parties with friends? Let’s face it, gone are the days where we developed pictures and put them in photo albums so we could pass them around at parties and reminisice. This is the 21st century where we want…
  • The New iOS App Will Rock Your World

    MeWe Team
    7 Aug 2015 | 11:36 am
    Hi Awesome MeWe Member, You gave us your feedback and we did more than listen. We took your input and created the coolest iOS app to date. If you have an iPhone and you haven’t updated your MeWe app in awhile, you’ll want to do it stat, so you can get the hook-up on the latest and greatest iOS features. Once updated, you can access your “My World,” groups, notifications, and chats in one place. You can check in on your profile info to make sure you sound as cool as you are in real life. You can invite new contacts, search, adjust your settings, and submit feedback. You can even chat…
  • Sex, Poop and Social Media

    Mark Weinstein
    23 Jul 2015 | 6:25 pm
    Last September, faculty members at Colgate University tried to strike back against racial posts and bathroom wall chatter posted on Yik Yak with a campaign of positive messaging. “Yik Yak Take Back” had the best intentions, but as one might expect, no long-term results. As Colgate biology professor Geoff Holm pointed out, “The posts are mainly focused on sex and poop again.” Holm’s statement in many ways makes the perfect Eeyore tagline for Yik Yak marketing: “Sex and poop again.” Apparently these biological practices are still taboo subjects to…
  • Privacy Wars: A Tale of Two Tims

    Mark Weinstein
    23 Jul 2015 | 5:52 pm
    The gloves are officially off in Silicon Valley. As web founder Tim Berners-Lee circles the globe calling for a web privacy Magna Carta to rein in the sultans of data, another Tim has taken his gloves off to pound the table. Speaking remotely to the Electronic Privacy Information Center’s (EPIC) annual Champions of Freedom Awards dinner, Apple CEO Tim Cook turned a ‘thank you’ speech into a fiery sermon against Facebook’s and Google’s privacy invasion policies. Not one to mince words, Cook wasted little time in getting to the point of his message: “Like many of you, we at Apple…
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    Social Media Minute

  • How to Get a Facebook Beacon for Your Local Business 

    Jacob Curtis
    2 Sep 2015 | 2:08 pm
    The Facebook Beacon is a device you put in your local business that sends information to people who are on Facebook near you and have Bluetooth turned on. Gotta love tech!This week’s #SocialMediaMinute will cover how local businesses can request a Facebook Bluetooth beacon..This means when people visit your business and open Facebook, they’ll see what’s called Place Tips. Place tips show people who visit your business things like their friends’ posts and photos about your business, reviews, upcoming events and other relevant info (ex. popular menu items) from your business’…
  • How to Change Your Facebook News Feed Settings

    Jacob Curtis
    7 May 2015 | 3:37 pm
    While Facebook does its best to deliver relevant stories into your Facebook news feed everyday, you may notice that over time you’ll see the same people, pages or groups more often than others while on Facebook.Unfortunately this can lead to you being stuck seeing updates in your Facebook news feed that you don’t want. According to Facebook every time someone visits news feed there are on average 1,500potential stories from friends, people they follow and Pages for you to see.This week’s #SocialMediaMinute will cover how to change your Facebook news feed settings.Changing your news…
  • How to Find Free Images for FB Posts Using @RiteTag

    Jacob Curtis
    15 Apr 2015 | 2:35 pm
    We know that images increase post performance. But it’s not always easy finding images to use.While researching a tool to help with that, I found a free trial for a browser extension called RiteTag.It’s pretty slick for serving up a bunch of free images along with attribution links.This week’s #SocialMediaMinute will cover how to find free images for Facebook using RiteTag.See Also: How to Share a Facebook Photo or Video with a non-Facebook UserLearn more by watching the short tutorial video.Video Tutorial Subscribe on YouTube: to Download the RiteTag…
  • How to Embed Native Facebook Videos on Your Website

    Jacob Curtis
    26 Mar 2015 | 12:32 pm
    People sure watch a lot of video on Facebook. And by a lot I mean that every single day people are viewing more than 3 billion videos on the social network.With its increasing popularity, auto-play feature and Newsfeed distribution, more and more brands have began experimenting with uploading their video content as native Facebook videos instead of sharing a link to their external video content.This week’s #SocialMediaMinute will cover how to embed a Facebook video on your website.Luckily it’s very similar to the way YouTube and Vimeo videos are embed on other websites that…
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    Digital Marketing Today

  • Donald, Megyn, and the Curious Art of NYC Social Media

    Frank Bocchino
    9 Aug 2015 | 8:39 pm
    Social media lessons we can all learn from the most outspoken, opinionated, yet fascinating Presidential candidate.If you were slapped by a stranger, would you turn and run, restrain them, or hit back?  For many of us raised in and around New York City, a slap is returned with a closed fist to the jaw. Not fighting fair? The attitude is, if you make an unprovoked or unfair hit we will hit you much harder. This transcends socioeconomic class. Perhaps it's why one time New York City Police Commissioner Teddy Roosevelt would speak softly and carry that big stick.The same applies to verbal…
  • Feed and Speed Your Social Media Metabolism

    Frank Bocchino
    12 Jul 2015 | 10:47 am
    The best way to keep momentum in your company's social media efforts is to become a social media nutritionist and change the way you're consuming content."Eat many small meals throughout the day" is the mantra of many a nutritionist when teaching clients on how to keep their metabolism going.  Your body is like a locomotive gaining momentum and energy from the frequent small feedings. Social media I will tell you works the same way.I've written about the importance of regular blogging, press releases, tweets but creating relevant content on a regular schedule isn't easy. It's not that…
  • Excellence? I Bet You Don't Want It.

    Frank Bocchino
    1 Jun 2015 | 9:40 am
    Some people (and businesses) often strive for the mundane and average because it's safer and easier.Before you ask for exemplary efforts from your employees, your team, your managers, your partner, first ask yourself: "Do I really want that?"Everybody wants the best right? Wrong. We all have the ability to be great. And some of us for are willing to put in the work to get there and the additional work to stay there. But once we're there perhaps the most surprising thing is discovering that the rest of the world is perfectly content with being average.Think about it. When most people talk…
  • Social Media Money Making is all in the Inception

    Frank Bocchino
    26 Apr 2015 | 2:35 pm
    There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too.Thanks to social media, the days of the banner ads as revenue generators are behind us.  Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark. Then when tracking became available, advertisers charged by viewership or "eyeballs", And that…
  • Half-Baked Rules are Killing B2B Email

    Frank Bocchino
    12 Apr 2015 | 7:13 pm
    Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore.You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The…
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  • HR Lessons to Be Learned From DeflateGate

    Elijah Yip
    18 Aug 2015 | 12:49 pm
    One of the bombshells in the DeflateGate saga was the revelation that Tom Brady had his cell phone destroyed shortly before meeting with the National Football League’s investigators. According to the NFL’s written decision suspending Brady, Brady knew that the investigators wanted access to text messages on the phone he had when the AFC Championship was played. Even so, Brady instructed his assistant to dispose of the phone—just four months after starting to use it. The dubious circumstances surrounding the disappearance of the phone greatly hurt Brady’s credibility in NFL…
  • Court “Deactivates” Attempt to Hide Social Media Information From Discovery

    Elijah Yip
    17 Jun 2015 | 4:04 pm
    Have you ever been tempted to delete a social media message you posted that exposes you or your company to liability? That post that seemed like a harmless joke but now could turn into evidence in a wrongful termination lawsuit. Or that photo that could cast you in an unflattering light. If it ever crossed your mind that no one will notice if you simply pressed the “delete” button, here’s a case illustrating why succumbing to the temptation doesn’t end well. In Crowe v. Marquette Transportation Company, Gulf-Inland, LLC, 2015 WL 254633 (E.D. La. Jan. 20, 2015), Brannon Crowe sued his…
  • Bargaining After the Breach – NLRB says failure to engage in collective bargaining over data breach remedies violates federal law

    Elijah Yip
    13 May 2015 | 7:06 pm
    The National Labor Relations Board (NLRB) recently took the unprecedented position that an employer violated federal law by failing to engage its employees’ union in collective bargaining regarding its response to a data breach. The U.S. Postal Service (USPS) was the target of a 2014 data breach affecting over 800,000 of its current and former employees. The NLRB filed complaints against the USPS claiming that it executed its response to the breach without engaging in collective bargaining with the union. That’s a violation of National Labor Relations Act (NLRA) provisions mandating…
  • Court Turns Down the Volume on Audio Company’s Effort to Discover Identity of Anonymous Tweeters

    Elijah Yip
    29 Apr 2015 | 5:48 pm
    Say you’re the president of Diamond Staffing Services. One morning, your phone is flooded with Twitter notifications. A few taps leads you to the source of the buzz: Someone opened a Twitter account parodying your company’s name and tweeted: “Work for Diamond? Pregnant = fired. We’re Diamond – we don’t care, LOL!” The tweet links to your company’s official Twitter account. Livid, you instruct your attorney to file a defamation lawsuit. Not so fast, your attorney says. First, you need to know who you’re suing, and the Twitter account was probably opened using fake…
  • Clinton Email Controversy Highlights Dangers of Using Personal Online Accounts For Work

    Elijah Yip
    15 Mar 2015 | 2:29 pm
    The New York Times recently reported that Hillary Rodham Clinton used a personal email address for work and personal matters while she served as Secretary of State. Many employees could probably appreciate why Ms. Clinton chose to use a private email address for work purposes. She enjoyed the convenience of carrying one mobile device instead of two. That’s the same reason the Bring Your Own Device movement has been rapidly gaining momentum. The convenience of commingling professional and personal online accounts comes at a price. One danger is unauthorized disclosure of confidential…
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    Social Media World

  • 5 Ways to Use Social Media to Promote Your Next Event

    Molly Waldron
    31 Aug 2015 | 10:29 am
    Create a hashtag Creating a dedicated hashtag for your event will make it easier to track, engage with, and measure the conversation around your event – before, during, and after it takes place. It will also encourage attendees to engage with you and with one another, enabling valuable real-time interaction and feedback. It can take time to familiarize an audience with your hashtag, so it’s important to create one early on and make sure it’s visible everywhere – use it on your website, Twitter, Instagram, and any other networks to drive usage. You can also print out signs and…
  • Social Media Events – Aug/Sep 2015

    Landon Echols
    27 Jul 2015 | 1:30 pm
    Big 4 Social Media Conference – August 6, 2015 Learn about the social media marketing strategies implemented by companies like FedEx, Adobe etc., specifically for the “Big 4″ networks – Twitter, Instagram, Facebook and Snapchat. Click Z Live – August 10-12, 2015 ClickZ Live (formerly SES Conference & Expo) is a cutting-edge, all-encompassing digital marketing event series that has been educating marketers for over 15 years. The conference offers an action-packed, educationally-focused agenda that will cover the latest digital…
  • Social Media Events – Spring 2015

    Brea Silva
    23 Feb 2015 | 9:35 am
    Mar 02           2nd Annual Sports Fan Engagement Forum The meeting will cover the entire spectrum of engaging fans, from pre-season and pre-game campaigning that drive ticket sales, to the game-day experience, and marketing initiatives that elevate the experience on-the-day, to post-season marketing, including measuring results and connecting with fans during the off-season. Tracked sessions will dive into high-level digital marketing strategies and techniques, best practices for leveraging sponsorship and branding partnerships and overall, building life-long relationships with a…
  • Tips for LinkedIn Social Marketing

    Brea Silva
    4 Feb 2015 | 10:50 am
    Whether we like it or not, LinkedIn has become more than a social media network for professionals. It is a marketing tool for users and businesses to promote themselves and their businesses. A study by Jobvite found that 93 percent of recruiters were using LinkedIn to find candidates. A survey done for Harvard Business Review from a sampling of top technical salespeople, 40 percent of the LinkedIn Enthusiasts were able to generate income for their activities. If you are not marketing yourself on LinkedIn, it’s time to get started. Here are a few tips: 1. Create a Profile that Projects…
  • The 5 Free Apps You Might Not Know You Needed

    Alex Mandel
    8 Dec 2014 | 11:38 am
    There are hundreds of thousands of mobile apps out there, many intended to make your life easier and more entertaining. We’ve narrowed it down to find the best free apps for music, travel, money management, dating and photography that are available on your smartphone. on your smartphone.   Music Radical.FM: Tired of listening to Pandora only to hear the same songs over and over again and be constantly interrupted by ads? Try Radical.FM, a free and ad-free streaming radio service that offers a diverse selection of songs and a unique multi-genre mixer. Radical.FM is unique in that it…
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    Top Dog Social Media

  • Top 3 Social Selling Myths (and what actually works)
    26 Aug 2015 | 12:00 am
    Selling has always been social. Long before the days of Facebook or Twitter, people looked to their peers for recommendations, and to trusted reviewers and industry experts for advice on what course they should take. But these days, instead of actively seeking out information, we get so many different messages from so many different directions that our ideas about a brand seem to form without us even realizing it. In fact, research suggests that 90% of all our buying decisions are made subconsciously This means that your potential clients are out there on the internet right now, forming their…
  • 9 Ways To Convert Social Media Fans/Followers To Real Leads
    6 Aug 2015 | 7:24 pm
    Are you using social media for business but struggling to convert leads to customers? Many business owners are trying to convert fans to customers without adding any value or building trust first. This results in an overly sales-focused approach that turns off prospects before you’ve had a chance to create a meaningful relationship. Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients. 1. Use High Quality Blog Posts To Drive Traffic The first step in any social media strategy should be to divert traffic from social networks to your…
  • New Survey Shows How Marketers Are Using Social Media
    4 Aug 2015 | 9:30 am
    Every year, Social Media Examiner releases their Social Media Industry Report after surveying thousands of marketers to better understand what factors are affecting and driving their strategies most. Some of the factors they look at include: The top questions pros want answered on social media Average time commitment needed to see results The overall benefits of social media based on experience Most used social media platforms (and the ones driving the most results) It’s an amazing way to get an idea of where marketers are allocating their resources, whether that’s time, money or both.
  • 5 Social Media Metrics You Must Check Regularly To Grow
    21 Jul 2015 | 9:02 am
    Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it…
  • How To Be More Productive On Social Media
    7 Jul 2015 | 10:00 pm
    Have you calculated how much time you spend daily on social media? A recent study found that we spend an average of 25% of our waking hours on social media. If you are using social media for business, are you finding that you are spending a lot of time but not getting the results for your efforts? Social media productivity is a topic I’m passionate about because it gives me back my time, the most precious resource I have. One of the most popular articles on our blog is The Guide To Social Media Time Management so I know it matters to you too. You can always make more money but you can never…
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    Social Media - News, Information & Updates - GizBot

  • Twitter launches self-service ad platform in India

    3 Sep 2015 | 3:09 am
    Micro-blogging site Twitter has launched a self-service advertising platform for small and medium-sized businesses (SMBs) in India, the social networking service announced on Thursday. {image-03-1441274843-twitter.jpg} Twitter has expanded the platform reach of Twitter ads globally from 33 countries to over
  • Facebook tool to identify unauthorised video postings

    31 Aug 2015 | 5:30 am
    Soon it would not be easy to "steal" videos from Facebook as the social networking giant is introducing a video-matching tool designed to quickly identify videos that are duplicates of those already uploaded directly by their creators. {image-31-1441023974-facebook.jpg} Facebook has
  • Facebook Hits A Record With One Billion Users Login in a Single Day!

    28 Aug 2015 | 4:08 am
    A billion users logged into social networking site Facebook on August 24 for the first time, founder and CEO Mark Zuckerberg has said. {image-28-1440756778-facebookmark.jpg} "We just passed an important milestone. For the first time ever, one billion people used Facebook
  • Facebook’s own Virtual Assistant ‘M’ is now official!

    27 Aug 2015 | 6:10 am
    Meet the ‘M' - the Facebook's answer to Google Now, Siri and Cortana. The Social Networking giant today officially unveiled their virtual assistant that will be incorporated within their existing messenger app. {image-27-1440677213-facebookm.jpg} Speaking on the addition of the virtual
  • Now, buy gifts through Facebook!

    27 Aug 2015 | 4:31 am
    Social networking site Facebook is testing a virtual assistant, called 'M', nestled within its Messenger that can help users buy gifts and make restaurant reservations. {image-27-1440674380-facebook.jpg} "Today (Thursday) we're beginning to test a new service called M. It is a
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  • 5 Essential Tips for Social Media Success in 2015

    7 Aug 2015 | 9:32 am
    This article won’t tell you how to use hashtags, how to analyze data from your posts, or how to optimize social media for search engines. However, what we will tell you is so much more than that. Before you dive straight into social marketing for your business, there are some essentials that you should remember. 1.  Find Platforms That Work For Your Business There are more social media platforms in existence than you have time to keep up with. Facebook, Twitter, Pinterest, Instagram, Linkedin and Google+ are used the most by businesses, but others such as Youtube, Vine and Snapchat can…
  • DIY: How to Create a Summer Gold Design

    14 Jul 2015 | 12:45 pm
    Now that we are feeling how warm the weather can get in summer, we got inspired to make a quick and visually appealing effect that you will be able to implement for several graphic design projects this season. Get ready, set, GO! 1. Prepare your document, for this demonstration we will work with a 1200 x 1000 pixel canvas and a resolution of 72 dpi, which actually works best for a Facebook Social Post. 2. “Piña Colada” your background, we used this color for the base: 64ffc3, and added two different types of tropical leaves for the background. Here are the images. If you…
  • Instagram for Business

    26 Jun 2015 | 3:00 pm
    Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts were 2.8 higher than Nielsen’s norms for online advertising. Today we will explore some examples of great Instagram strategies that have been implemented by brands in a creative way, and we’ll analyze how can these tactics…
  • Live Streaming for Business: Periscope/Meerkat

    15 Jun 2015 | 8:55 am
    We are evolving. Visual storytelling has taken center stage in social media content sharing, platforms such as Periscope and Meerkat have appeared in the market following pioneers like Snapchat to bring a new form of communication to the table: Live Streaming. But how can we as business take advantage of these tools and use them as ways to connect with our consumers? We’ll dive into the interesting world of live video sharing and discuss the ways all business can hop on the ride. Let’s start with an overview of both tools: 1. Meerkat: Live video streaming app, that allow users to…
  • DIY: NYC Dreamy Photographic City Overlay!

    4 Jun 2015 | 11:23 am
    Today we’re going to learn a very simple trick that can turn any photo from ordinary to striking. This has been trending for some time now and can be used in a variety of ways to enhance any design or photography work. Open Photoshop and let’s start! Step 1: Get the colors ready We want a sort of vintage looking photo, so the first step we will do is turn the image black and white. To do so you just have to click Image > Black and White (in a copy of the original layer). Step 2: Give the photo some oopmh! To achieve that dusty film color we’re going to adjust it by…
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    Social Positives

  • 15 Websites to Waste your Time

    Mohammed Anzil
    2 Sep 2015 | 8:46 am
    Are you really bored? There are plenty of social networking sites are available to get relaxed. You can chat with your friends, sharing your photos with them and a lot. That’s an interesting thing. What about wasting your time? Are you kidding? Definitely not. Today we are listing 15 websites...Read more »The post 15 Websites to Waste your Time appeared first on Social Positives.
  • Best Slow Motion Camera Apps

    Mohammed Anzil
    1 Sep 2015 | 11:19 pm
    Making a slow motion video is not a hard task now. You can create and upload slow motion videos to popular social networks like YouTube, Instagram and get hundreds of likes. All thing you need is a best slow motion camera app. Today we have to list best slow motion camera...Read more »The post Best Slow Motion Camera Apps appeared first on Social Positives.
  • Solved: This Video is Not Available in your Country

    Mohammed Anzil
    31 Aug 2015 | 10:33 pm
    This video is not available in your country. This message could be annoy you when you want to watch videos on YouTube. YouTube is the second largest search engine after Google. Its being the most popular and powerful video streaming service out there. So you won’t need to see this message anymore....Read more »The post Solved: This Video is Not Available in your Country appeared first on Social Positives.
  • How to Block Someone on Pinterest

    Mohammed Anzil
    31 Aug 2015 | 9:20 pm
    Pinterest is a trendy site that allows users to upload, save, sort, and manage images known as pins. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the “Pin It”....Read more »The post How to Block Someone on Pinterest appeared first on Social Positives.
  • Best Sites to Watch TV Series Online Free

    Mohammed Anzil
    31 Aug 2015 | 8:34 am
    Video streaming is one of the most popular way to interact with peoples over the internet. If you want to watch news videos, live sports, events, TV shows, tutorials video streaming sites will help you. Today it’s something really interesting just for TV series lovers. Today we are going to list the...Read more »The post Best Sites to Watch TV Series Online Free appeared first on Social Positives.
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    MyiTechWorld Blog

  • WhatsApp for Android: Latest Update Brings ‘Middle Finger Emoji’ & Tons Of Other Features

    Nirav Mistry
    3 Sep 2015 | 8:43 am
    For WhatsApp users who have ever wished there should be a “middle finger emoji” to take out their emotions, the wait is over. Now using latest update you can send Middle finger emoji in your WhatsApp on Android or Windows officially. The latest version of WhatsApp on Android unlocked this middle finger button along with Vulcan salute emoji, which is even offered in different skin tones. In addition, this update rolls out other features like new emojis, custom notifications, as well as a new “low data” mode for phone calls – Which already been rolled out to iOS…
  • Live-stream Apple’s iPhone 6s September 9 Event on Windows 10 PC[How-To]

    Nirav Mistry
    28 Aug 2015 | 10:58 am
    Apple has now confirmed that it would be holding a iPhone 6s, iPhone 6s Plus launch event on September 9th. The company is also likely to unveil the all-new Apple TV possibly with Siri integration. That is what Apple trying to hint using words “Hey Siri, give us a hint,” on event invitation graphic. Likewise past few years, Apple will also broadcast a live-stream of this year iPhone 6s launch event at their micro-site in the blog format. You can also view the live-stream of event in video format on various below platforms and devices: Apple TV If you want to enjoy an…
  • Apple is Likely To Launch iPhone 6s, New iPad Air & Apple TV on September 9

    Nirav Mistry
    8 Aug 2015 | 12:24 am
    Apple is reportedly setting up an event to launch new iPhone, iPad & Apple TV on September 9 according to BuzzFeed’s John Paczkowski. In addition, September 9th was the date that Apple announced the existing line of iPhones as well as the Apple Watch, so there is strong assumptions. Paczkowski also added that new iPhones—likely to be named as the iPhone 6s and iPhone 6s Plus or iPhone 7—will also feature Force Touch displays, powerful wireless chip, enhanced camera and significantly faster processors. At last, Paczkowski hints that a refreshed Apple TV will also make a debut on…
  • Wi-Fi Assist Feature in iOS 9 Will Automatically Use Cellular Data When Wi-Fi Connectivity is Poor

    Nirav Mistry
    7 Aug 2015 | 5:16 am
    In latest iOS 9 beta update, Apple has fixed Wi-Fi connectivity issues with the new ‘Wi-Fi Assist’ toggle in Cellular settings for automatically switching to cellular data when experiencing weak Wi-Fi. This feature was first covered by 9to5Mac in this post along with a dozens of other new  features spotted in latest iOS 9 beta update for developers. These includes 15 new wallpapers, radio station Beats 1 and Apple Music support in CarPlay and Wi-Fi Calling support now for AT&T users. However, this new feature is currently available to the iOS 9 beta developers users. If…
  • WhatsApp for iOS Now Lets Users Include Videos in iCloud Chat Backups

    Nirav Mistry
    6 Aug 2015 | 5:31 am
    WhatsApp for iOS just updated to caught up with all the juice of WhatsApp for Android. The new updated version of WhatsApp 2.12.5, is now lets users include videos in their chat backups and bunch of other new features. Here are some of the highlights: Users can now include videos in their iCloud chat backups. Users can also force WhatsApp calling feature to use low data while making calls to reduce data usage under settings > chats and calls. Improved design for cropping pictures and videos. You can now mark chats as read or unread with a swipe to the right. If you’re going through…
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  • How Jay Carteré Kickstarted His Music Career Using Social Media

    Shreeja Jamdar
    26 Aug 2015 | 5:40 am
    Picture this: A passionate, young musician. Music has been his companion since he was a child and it only seemed right that he make it his life. There he is, in the big city, dreams in his eyes, armed with nothing but his talent and his passion. He toils away in a small room, day after day creating music he loves. Covers, mix-tapes, singles – he zips about from fairs to clubs to studios, hoping to catch the fancy of a record producer and get that golden ticket. And on his struggle continues. A career in the music industry is almost synonymous with struggle. If you are a musician, you…
  • How Joel Brown Used Social Media To Build A Million-Dollar Blog

    Shreeja Jamdar
    18 Aug 2015 | 6:43 am
    As of writing this article on the 18th of August, over 2.5 million blog posts were published worldwide. (source: Worldometers) Wikipedia tells us that there were over 75 million WordPress blogs in 2014. If other blogging platforms like Blogger, Tumblr and Medium are taken into consideration, the total would surpass 75 million by a long shot. Plus, let’s not forget individual websites. Bottom line: The blogosphere is massive. And millions of bloggers are battling it out every day to get their content out to as many people as possible. A 2014 article by LifeHacker tells us that the…
  • Instagram Analytics now on Stats – Numbers To Help You Grow On Instagram

    Shreeja Jamdar
    30 Jul 2015 | 6:25 am
    This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version…
  • We Might Be Down. But, We Won’t Let You Down

    27 Jul 2015 | 8:24 am
    At the outset, we would like to sincerely apologize for the outage. Yes, Crowdfire is down at the moment. We know that you rely on Crowdfire for your important work. We understand the seriousness of the situation, your anger and disappointment. But, rest assured, our team is not going to sleep until we get it running! While our devs are at it, here are some quick points for you to note: Our servers are acting up and that’s why the apps and the site is down Posts scheduled on your Publish App won’t be posted as of now Keep an eye on the Crowdfire Twitter handle for updates We shall keep on…
  • How This Small Business Grew Its Site Traffic by 2100% in 1 Month

    Shreeja Jamdar
    21 Jul 2015 | 11:55 am
    Marketing today, is now more fluid than it has ever been. New social media platforms spring up every few months with each platform rolling out updates at breakneck speed. With a rising class of millennial users, social media marketing is the imposing Goliath you cannot ignore. One viral campaign has the power to bring you millions of customers. If you aren’t on social, you might as well be a brick-and-mortar shop around the corner. Starting Out With Social Media: From 0 to 2100 To businesses that until recently ran successfully with traditional marketing channels, social media…
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  • 6 Smarter-than-Average Ways to Promote your Facebook Page

    Nick Steeves
    2 Sep 2015 | 10:03 am
    Recently, I was looking for some new ways to promote Wishpond’s Facebook Page. After doing some research, I soon became unexcited with the same old boring strategies that people have been talking about for more than five years. So I started to dig deeper and look for some new, less obvious ways to promote our Facebook Page. After some serious brainstorming (which to me means more than 5 coffees) I devised six strategies that to promote our Facebook Page. In this article, I’ll share the strategies with you, and how some of them are already being used by top marketers today. Let’s begin.
  • Introducing Wishpond's All New, Free Landing Page Builder

    James Scherer
    1 Sep 2015 | 10:51 am
    Today, we are excited to announce the release of our all new, free landing page builder, allowing you to create high-converting and mobile-optimized landing pages in minutes at no cost. This is a landing page tool built with marketers in mind: a builder with the power to give you a professional end-result without the hours (and dollars) spent on a professional developer. In this article we’ll introduce you to the builder’s best features, from the drag ‘n drop editor to mobile-optimization, A/B testing, integrations and more. And yes, you did hear right. FREE. Wishpond’s new landing…
  • 7 Ways to Choose a Contest Winner

    Nick Steeves
    1 Sep 2015 | 9:06 am
    A contest isn’t over when the countdown timer ends. It ends when you choose a winner. In this article I’ll show you a number of different methods to choose a winner and a few best practices to follow. Winner Selection Methods In this section I’ll show you how to use the most popular winner selection methods: #1. Random Selection The easiest way to choose a winner is to use a simple random selection tool. You can do this automatically using a contest app like Wishpond: You collect entries on the contest entry page, and then when the contest is over you click the ‘Select Winner…
  • 5 Best Ways to Announce & Notify Contest Winners (With Examples)

    Nick Steeves
    26 Aug 2015 | 9:06 am
    The countdown timer has just run out. After weeks of creative prep and more weeks of promotion and moderation, your contest is finally over. But there’s just one thing left to do: Announce (and contact) the winner. In this article I’ll show you how to announce your contest winner, notify them via email and follow-up with non-winning contestants. Let’s begin. #1. Email to the Contest Winner First, before you announce anything to the public, you need to contact the winner by email. This is for a few reasons: To make sure the person is eligible to win, meaning they meet any entry…
  • 7 Blog Giveaway Mistakes to Avoid

    Cara Tarbaj
    25 Aug 2015 | 9:23 am
    Blog giveaways are a great way to generate tons of email leads, but there are many ways to hurt the success of your contest. In this article I’ll give you 7 of the biggest mistakes I see people make while running a giveaway on their blog - hopefully this way you’ll be able to avoid them. #1: Failing to understand the goals associated with each type of contest Do a little research before diving right into a contest. It’s important to note that each type of contest is focused on gathering different results. Blog giveaways are great a great type of contest to run on your blog because their…
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    The Social Media Hat

  • Blog Promotionology, The Art & Science of Blog Promotion

    Mike Allton
    3 Sep 2015 | 5:00 am
    BloggingBlog Promotionology, The Art & Science of Blog Promotion The Only Blog Promotion Checklist You'll Ever NeedThere are some who suggest that when you're comparing your time spent writing blog posts with your time spent promoting blog posts, it should be an 80/20 ratio, with the bulk of your time spent getting that post out in front of more and more people.Honestly, I don't subscribe to that.While there is a long list of promotional techniques that I use, and even more that I don't personally employ, the actual time spent is typically 1/2 to 1/3 that of the actual writing.In other…
  • The Best Social Media Management Tool for Smart Business Owners

    Mike Allton
    22 Aug 2015 | 6:00 am
    Social MediaThe Best Social Media Management Tool for Smart Business Owners For the business owner who wants to leverage social media, the days of simply posting to a Facebook Page are long over. Today's businesses must have a presence on Facebook, Twitter, LinkedIn and Google+, and regularly share updates and information to each of those platforms. Furthermore, the socially savvy brand owner recognizes that social media isn't just for marketing. Businesses and their customers are using social channels to have discussions on issues and products, and even brands themselves. Businesses that…
  • Powerful Keyword Research At Your Fingertips - An SBI! for WP Review

    Mike Allton
    10 Aug 2015 | 2:30 pm
    BloggingPowerful Keyword Research At Your Fingertips - An SBI! for WP Review I've been blogging since 2007. Throughout the years, I've done my share of keyword research - looking for the words and phrases that I hoped people would be interested in, and which I could write about. As a blogger on a budget, of course I used Google's free Keyword Planner most often. But there's a cost to everything, right? While use of the tool itself was free, the cost was my time. Every time I wanted to review keyword performance or refine my targeted list, I had to start over. I'd like to share with you a new…
  • How Bloggers Can Leverage Instagram

    Mike Allton
    3 Aug 2015 | 7:00 am
    Social MediaHow Bloggers Can Leverage Instagram Instagram is one of the relatively new 'visual' platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don't have gorgeous products or interesting scenery... we have blog posts, right?But Instagram, like every other social network, does have potential for certain bloggers who want to make a little effort to leverage it. And I'm going to tell you exactly how.And the good news is, while we'll be reviewing quite a number of techniques and processes, the amount of time required to promote an individual…
  • What Is Going On With Google Plus?

    Mike Allton
    28 Jul 2015 | 11:00 am
    Google+What Is Going On With Google Plus? Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.So what's really going on?First, some fact-checking and news-reporting so we're all on the same page.Let Google+ Be Google+This week's announcement was quite impactful. Google stated that Google+ would no longer be a "social layer connecting all of your Google accounts and…
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    Software And Social

  • What is a Computer Network?

    3 Sep 2015 | 11:58 am
    Computer network Computer network is a system to connect two or more devices using one of the techniques of communication systems for the exchange of information, resources and the available... The post What is a Computer Network? appeared first on Software And Social.
  • WordPerfect Office X5 Home and Student Review

    2 Sep 2015 | 8:05 pm
      Click here to buy from Amazon WordPerfect Office X5 Home and student is a perfect solution for creating professional documents, presentations and spreadsheets. Corel’s WordPerfect Office X% for home... The post WordPerfect Office X5 Home and Student Review appeared first on Software And Social.
  • Pros and Cons of Wind Powered Generators

    2 Sep 2015 | 12:53 pm
          Click Here for more Information on Wind Powered Generators: Electricity is a primary need, we all know that. Every day, we consume electricity even without us knowing... The post Pros and Cons of Wind Powered Generators appeared first on Software And Social.
  • HP Folio 13-1020US Ultrabook Laptop – Awesome Engineering Exposure

    2 Sep 2015 | 12:21 pm
        Click Here to Buy:    HP Folio 13-1020US 13.3-Inch Ultrabook (Steel Gray) Product Description Stay cool and happy with HP Folio 13-1020US Ultrabook Laptop that includes CoolSense HP technology,... The post HP Folio 13-1020US Ultrabook Laptop – Awesome Engineering Exposure appeared first on Software And Social.
  • Privacy and security in Social Networks

    2 Sep 2015 | 12:17 pm
      Social networks have become databases in which personal information is collected and documents on the activities of real life people who use them. Fields such as marital status and... The post Privacy and security in Social Networks appeared first on Software And Social.
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  • How You Can Build Your Brand with Periscope

    Emmelie De La Cruz
    2 Sep 2015 | 7:00 am
    I’ve talked about the live-streaming app Periscope before and how it’s still a relatively new and unknown product for people who aren’t social media marketers. It was a tool that not a lot of brands – or people for that matter – knew how to leverage not too long ago, but all that has changed now. The last month or so has resulted in an increase in the amount of broadcasters and viewers on the platform right on time for the upcoming Periscope Summit in September. I chatted with Africa Miranda, an early adopter of Periscope and one of the panelists for the summit. She shared tips on…
  • Tips from 3 Social Media Managers on How to Edit Your Instagram Photos

    Emmelie De La Cruz
    27 Aug 2015 | 1:20 pm
    Do you ever see feeds that look perfectly put together and you wonder how they got so many photos to look so cohesive and well-planned? So did we. I have been working on an Instagram strategy for SumAll and was curious what the ingredients to those successful Instagram accounts were. Adding tons of hashtags and other Instagram black magic as I like to call it, is going to be pointless if you don’t take good pictures. That has been proven time and time again across Instagram. The channels that create better content always perform better on this visual platform. For this reason, we wanted to…
  • How to Make Use of Instagram’s “Layout App” for Business

    Brian Honigman
    26 Aug 2015 | 7:00 am
    Instagram recently launched another standalone app called Layout, where users can easily create photo collages for uploading on Facebook, Instagram, and other social media channels. Photo collage tools aren’t a new concept for some users, Instagram reported that 20% of their users, or approximately 60 million people, were already using third party tools to create collage posts. These third party apps include: Pic Collage, InstaCollage, PhotoGrid, and others, but many were built around a freemium model and contained pop advertisements that users found intrusive. Enter Layout, Instagram’s…
  • The Tools We Use to Promote Transparency

    Mark Uzunian
    20 Aug 2015 | 7:00 am
    A lot has been written about SumAll and our commitment to being a totally transparent company. A lot. But we’re certainly not the first nor only company to reveal how much every employee makes or to have a flat organizational structure. Valve, the world-famous video game company, is renowned for not having job titles, and our friends at Buffer have a page dedicated to revealing things like salaries, equity, and a real-time revenue dashboard. So the question becomes why we chose to structure (or, deconstruct) SumAll in such a radically different way from the majority of established,…
  • 7 Tools to Help You Create Visual Content

    Emmelie De La Cruz
    19 Aug 2015 | 1:20 pm
    Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay. When you aren’t a photographer, graphic designer or even slightly creative, posting to these channels can become difficult. But who can resist trying, when Instagram alone boasts 300 million active users? Enter these tools to help. VSCOCam Forget about your phone’s camera and never open it again after reading this post. VSCOCam is the best camera replacement app and gives you more control over your shooting and…
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    Social Media Slant

  • Interview with Jeff Weisbein, Founder and CEO of KYA

    Cendrine Marrouat
    2 Sep 2015 | 10:03 am
    A few weeks ago, I came across an interesting WordPress plugin called KYA. Its CEO and Founder, Jeff Weisbein contacted me after the signup process to make sure everything was running smoothly on my website. As I Social Media Slant - Social media for small businesses & entrepreneurs from a human perspective
  • Announcing The Social Business Newsletter

    Cendrine Marrouat
    1 Sep 2015 | 11:14 am
    As you know by now, I’m passionate about curation. I love finding gems for you. Actually, I would do it all day long if I could! Last week, a friend and I were discussing newsletters and how Social Media Slant - Social media for small businesses & entrepreneurs from a human perspective
  • 5 ways to promote your blog by commenting on others

    Cendrine Marrouat
    26 Aug 2015 | 10:03 am
    Do you have favorite blogs? If so, you probably are a subscriber or follow them via Feedly. Now, what happens after you have read a good post? Do you just share it on social networks or do you also Social Media Slant - Social media for small businesses & entrepreneurs from a human perspective
  • Courtesy rules apply on LinkedIn too

    Cendrine Marrouat
    19 Aug 2015 | 10:03 am
    I love LinkedIn. This platform has opened more doors for me than Facebook ever will. However, there is one feature I cannot stand: generic invitations. When you add connections from the “People you may know” Social Media Slant - Social media for small businesses & entrepreneurs from a human perspective