Social Media

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  • How to Use LinkedIn Publisher to Get More Visibility

    Social Media Examiner
    Viveka von Rosen
    23 Jul 2014 | 3:00 am
    Do you want more visibility on LinkedIn? Are you using the new LinkedIn publishing platform? Publishing content on LinkedIn Publisher can give your content and your reputation a boost. In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility. Why Use Publisher? Posting articles to LinkedIn with Publisher [...]This post How to Use LinkedIn Publisher to Get More Visibility first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Awesome Apps for Creatives + Community Managers

    Brains on Fire
    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
  • 12 Reasons to Use Visual Content [Infographic]

    SocialTimes
    Christie Barakat
    23 Jul 2014 | 1:00 pm
    There is measurably increased impact of visual content on social media.  The most engaging posts on Facebook are photos. Twitter’s timeline now accommodates photos and videos, and its recent profile pages update features larger header photos and profile pictures. Pinterest is the fourth most popular social networking site. But while nearly half of all bloggers are creating content with multiple images, 25 percent of them aren’t adding images to their posts. Visual content grabs attention, is processed faster by the brain, generates more engagement and influences emotions. Images of…
  • 7 Roadblocks to a Successful Social Media Campaign

    Smedio - Business Ideas Worth Sharing
    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 10 Ways to Exponentially Grow Your Traffic in 30 Days

    @ProBlogger
    Guest Blogger
    17 Jul 2014 | 9:33 am
    This is a guest contribution from Marcus Taylor of Venture Harbour. In Western cultures, there is a prevailing belief that you ‘work your way to the top’, ‘climb the ladder’, and make slow and steady efforts to achieve success. This way of thinking is undoubtedly a smart approach, particularly for bloggers. However, there is an equally smart, yet opposing, belief that’s more common in certain Eastern cultures: leapfrogging straight to the top. At the beginning of 2014, I decided to get smart about my blogging. By concentrating on the things that made the biggest difference, I…
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    Canva

  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
  • How Real Estate Pros Can Create Irresistible Graphics

    Rebekah Radice
    16 Jul 2014 | 5:20 am
    Imagine the unbelievable power of a group of people who do more than just like or plus one your content? Now envision an enthusiastic crowd that seeks out your content and eagerly shares it with their network. That’s what an engaged social media following plus powerful, attention-grabbing graphics can do. Not only can they build brand awareness, but also online influence as you cast your marketing net across a larger audience. The great news? Adding eye-popping images to your unique content has never been easier! Canva, in their commitment to providing a consistent stream of branded…
  • Six Types of Content and Why You Should Mix it Up! Part One

    Helen Scheuerer
    15 Jul 2014 | 10:35 am
    These days content is produced around the clock, on mass for thousands and thousands of websites. There’s technology that will write and rewrite content for you, as well as numerous ways to outsource the production of words, images and video. According to The Writer Mag: “Huffington Post publishes 1,200 pieces of new editorial content per day. In addition, 28 blog editors curate 400 blog posts in that same day. Upstart Buzzfeed.com (of list and viral nostalgia fame) pumps out an average of 373 pieces of content per day. The online sports hub Bleacher Report produces about 800…
  • An Easy Guide to Cool Color Combos

    Poppie Pack
    9 Jul 2014 | 12:12 am
    Whether it’s neon, neutral, pastel or monochrome, color conveys the tone of your design and helps visually illustrate a story by evoking mood and feelings. Combining these color combos is often the hardest part, in this post we show you how to bring together the correct hues and apply them bringing harmony to your designs.   Handy Hint – Download the ‘Eyedropper for Chrome’ to help pick up the colors you like straight from the webpage. Here is a little glossary to help you with your tour, and guide you through the color families. 1Naturally Neutral ‘Linen’f1eae2  and…
 
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    Social Media Examiner

  • How to Use LinkedIn Publisher to Get More Visibility

    Viveka von Rosen
    23 Jul 2014 | 3:00 am
    Do you want more visibility on LinkedIn? Are you using the new LinkedIn publishing platform? Publishing content on LinkedIn Publisher can give your content and your reputation a boost. In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility. Why Use Publisher? Posting articles to LinkedIn with Publisher [...]This post How to Use LinkedIn Publisher to Get More Visibility first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Got Fake Facebook Fans? How to Protect Your Facebook Page

    Kandice Linwright
    23 Jul 2014 | 2:00 am
    Do you have fake fans on your Page? Do you know how to tell? In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake. In this article I’ll tell you how to spot fake Facebook fans and what to do about them. Fake Fans [...]This post Got Fake Facebook Fans? How to Protect Your Facebook Page first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Visual Content for Real-Time Engagement

    Donna Moritz
    22 Jul 2014 | 3:00 am
    Is visual content part of your social media strategy? Is your content flexible enough to engage fans in real time? Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand. In this article I’ll show you four ways you can [...]This post How to Use Visual Content for Real-Time Engagement first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 3 Social Media Tools That Help Marketers Save Time

    Pratik Dholakiya
    22 Jul 2014 | 2:00 am
    How much of your day is spent on recurring social media activities? Are small tasks taking up too much of your time? When you know where tools can help you most, you can decide which tools best suit your needs. In this article I’ll address three time-consuming areas and share social media tools to help you [...]This post 3 Social Media Tools That Help Marketers Save Time first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 10 Changes to the Facebook Page Layout: What Marketers Need to Know

    Mike Gingerich
    21 Jul 2014 | 3:00 am
    Have you noticed some big changes in your Facebook Page layout? Do you know where to find everything? Earlier this year, Facebook announced a new design for Facebook Pages. It took a while to roll out, but most Page admins had it by June. In this article you’ll discover 10 changes to your Facebook Page layout. [...]This post 10 Changes to the Facebook Page Layout: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Vingle Lets You Mingle With People Who Share Your Interests

    Catherine Shu
    23 Jul 2014 | 10:40 pm
     Vingle is a fun, community-oriented site from the founders of Viki, the crowdsourced subtitling platform that was acquired by Rakuten for a reported $200 million last year. Viki’s founders, Changseong Ho, Razmig Hovaghimian, and Jiwon Moon, saw how devoted fans on Viki were to translating and subtitling the dialogue in their favorite movies and TV series, and wanted to create a network… Read More
  • Easy Location-Sharing App Jink Is Kind To Your Smartphone’s Battery

    Catherine Shu
    23 Jul 2014 | 10:04 pm
     Jink is an iOS and Android app with one goal: to answer the question “where the heck are you?” The location sharing app, developed by Taipei and San Francisco-based Greenhouse Apps, is the latest entrant in a very busy space and is up against some formidable competition, including Glympse (which recently disclosed new funding of $12 million, bringing its total to $20 million)… Read More
  • Matter Lets You Add And Edit 3D Objects In Your Photographs

    Julian Chokkattu
    23 Jul 2014 | 10:00 pm
     Pixite, a company that creates high-quality photo editing apps on iOS, is increasing its creative suite today with the launch of Matter, an app that allows users to add 3D effects with shadows and reflections into their existing photographs. Read More
  • Microsoft Says It Isn’t Abandoning Xbox Music, Promises It Will Suck Less Shortly

    Alex Wilhelm
    23 Jul 2014 | 5:18 pm
     During Microsoft’s earnings call yesterday, Microsoft CEO Satya Nadella indicated that his company would “streamline” its work in music and video. That was interpreted in some cases to imply that Microsoft was walking away from Xbox Music, its beleaguered Spotify competitor. Read More
  • Life On Kim Kardashian’s D-List

    Sarah Buhr
    23 Jul 2014 | 4:38 pm
     Is there anything Kim Kardashian can’t sell? The Kim Kardashian: Hollywood game is now #1 in the App Store with a 5-star rating and more than 140,000 reviews. It’s slated to gross an estimated $200 million in annual revenue and the stock price for the company that created it, Glu Mobile, has nearly doubled in the last month! I’d been hearing about this game for a couple weeks. Read More
 
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    ReadWrite

  • Foursquare's App Debuts A New Look—But You Can't Download It Yet

    Selena Larson
    23 Jul 2014 | 10:29 am
    Foursquare's transition from one app to two completely different services is a slow one. Like a child getting used to a cold pool one foot at a time, Foursquare is gradually rolling out each new app.Today, the company unveiled a new logo and a new design for its flagship Foursquare app, revealing what it will look like once the check-in is ripped out and placed in Swarm, the location-based social app the company released in May. The new app isn't live yet—it will be available in the next few weeks.The new Foursquare will take on Yelp, but will be more than just a directory of businesses.
  • Apple Confirms iOS Backdoors, But Calls Them "Diagnostic Capabilities"

    David Hamilton
    23 Jul 2014 | 9:56 am
    Apple acknowledged that its iOS operating system for iPhones and iPads contains several previously undisclosed "diagnostic capabilities"—services that an iOS forensics expert recently described as "backdoors" that could allow broad access to a user's personal data on those devices under certain circumstances.See also: Those "Backdoors" In Apple's iOS—What You Need To KnowThe issue involves problematic iOS services identified several months ago by Jonathan Zdziarski, the forensics expert who is also a one-time iOS jailbreaker and the author of several books on iPhone development. Zdziarski…
  • What Microsoft's "One Windows" Really Means

    Dan Rowinski
    23 Jul 2014 | 9:55 am
    Windows will soon be one operating system across PCs and mobile devices. Or so read the breathless headlines after Microsoft CEO Satya Nadella said on the company’s quarterly earnings call that Microsoft will merge its different variants of Windows into one platform.“We will streamline the next version of Windows from three operating systems into one single converged operating system for screens of all sizes,” Nadella said.The problem is that this isn’t exactly true. Neither is it a new announcement from Microsoft.When Nadella said that Windows would soon be “single converged…
  • Duolingo Wants To Make It Easier For People To Get Jobs And An Education

    Selena Larson
    23 Jul 2014 | 9:04 am
    Duolingo, a popular online language education service, is making it easier for students and job-seekers to receive English language certification with the introduction of its new app, Test Center.Language certification is necessary for some visas, universities and job applications. But the costs can be prohibitive, especially in countries where monthly incomes average at just few hundred dollars.For a flat rate of $20, Test Center allows users to test for and receive accredited English language certification online or through a mobile application. This is a lot less than the average cost of…
  • YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

    Stephanie Chan
    23 Jul 2014 | 7:01 am
    In her keynote address at VidCon, YouTube's unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. Many of the people seated there were a special breed of YouTube users—the people YouTube calls "creators," the video artists who long ago graduated from uploading bedroom webcam confessionals to making a real business and drawing their own fan base, sometimes in the millions.Wojcicki said all the right things at VidCon. “You guys are the real stars,” she told the assembled…
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    Mashable

  • Ban on Flights to Israel Lifted by Federal Aviation Administration

    The Associated Press
    23 Jul 2014 | 11:05 pm
    The Federal Aviation Administration lifted its ban Wednesday on U.S. flights in and out of Israel, which the agency had imposed out of concern for the risk of planes being hit by Hamas rockets. The decision was effective at 11:45 p.m. EDT. "Before making this decision, the FAA worked with its U.S. government counterparts to assess the security situation in Israel and carefully reviewed both significant new information and measures the government of Israel is taking to mitigate potential risks to civil aviation," the FAA said. "The agency will continue to closely monitor the very fluid…
  • Artist Creates Stunning Art Using Old Books as His Canvas

    Andrea Romano
    23 Jul 2014 | 11:00 pm
    Even your local library can be a great place for art supplies. Artist Mike Stilkey reclaims the book covers of dozens of old books that otherwise would have been thrown out. Using ink, colored pencil and paint to create his whimsical works of art, Stilkey asserts that painting on book covers came to him more naturally than painting on a canvas See also: Classic Art Paired With Hip-Hop Gives Mona Lisa Some Swag "I began painting on them almost accidentally ... I was always somewhat afraid of pristine white pieces of paper or canvas," said Stilkey to Mashable. The creatively stacked hardcovers…
  • 'I'm on Vacation' Is Your New Anti-Work Summer Anthem

    Colin Gorenstein
    23 Jul 2014 | 10:00 pm
    Please do not kill these two bros' vacation vibe YouTubers Rhett & Link have a new song called "I'm On Vacation," and it's the perfect summer anthem for anyone desperate to leave the 9 to 5 grind behind See also: Photographer Brings Spam Emails to Life Just make sure you have enough PTO before you do. Have something to add to this story? Share it in the comments. The Confusing and Crappy World of Hip Bathroom Signs Queen's Guard Plays a Regal 'Game of Thrones' Cover Conan, Dave Franco Try (and Fail) to Find Love on Tinder Jimmy Fallon Teaches Miranda Kerr How to Play College Drinking…
  • Winter Is Coming to Russia: Putin Abolishes 'Daylight Saving' Time Shift

    Alex Magdaleno
    23 Jul 2014 | 9:31 pm
    Russian President Vladimir Putin has taken the first steps in claiming "Winterfell" as Russia's nickname, after he signed a law on Tuesday that places the country under a permanent wintertime, starting October 26. Under the new law, "seasonal changing of clocks is not being carried out," the Kremlin announcement said, according to Agence France-Presse. "Russians will turn their clocks back one hour, and will not set them an hour ahead the following spring," Russian news site RIA Novosti reported. See also: Vladimir Putin's Distorted Reality Putin's "winter" will revert former president Dmitry…
  • Philips Hue Lights React to 'Sharknado 2' for Bloody Cool Effects

    Pete Pachal
    23 Jul 2014 | 9:01 pm
    Ian Ziering looks serious. His character's worrisome scowl appears permanent, a consequence of living through probably the most absurdly hellish scenario in B-movie history: a tornado that hoovers up thousands of hungry sharks from the ocean, only to rain them down onto Los Angeles to feast on hapless residents. Sharknado was a social media sensation (as well as a ratings one) last summer, whipping Twitter into a feeding frenzy of shark-obsessed tweets, with notable influencers such as actor Wil Wheaton and writer Damon Lindelof leading the charge. Twitter even released analytics around the…
 
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    Charlene Li

  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
  • Infographic: State of Social Business 2013 and Outlook for 2014

    Charlene Li
    30 Dec 2013 | 10:59 am
    This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six stages of social business evolution Report on the true state of social business in 2013, An ebook on seven success factors of social business strategy An image-rich slide deck complete with all the graphs and charts you […] The post Infographic: State of Social Business 2013 and Outlook for 2014 appeared first on Charlene Li.
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    Sensei Marketing

  • Johnson’s Baby Capitalizes on Prince George’s Birthday – Real-Time Marketing

    Sam Fiorella
    22 Jul 2014 | 3:10 am
    We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver the intended result. In many cases, the campaigns have gone off he rails once the disruptive force known as user-generated content has intersected with the brand’s intent and message. For example, during the FIFA World Cup…
  • Vote: Should Brands Use YouTube Hoaxes In Marketing Mix?

    Sam Fiorella
    18 Jul 2014 | 8:48 am
    Earlier this week, Lake Ontario (the greatest of the Great Lakes in my opinion – sorry Lake Superior) made international headlines when a man posted a cell phone video on YouTube of him and his buddies fishing along its shores. What made the video remarkable, and thus go viral, is the fact that the videographer caught a glimpse of a shark jumping out of the water and snatching the fish his friend was reeling in. The video was posted on July 10th and almost immediately traditional media and the Internet werebuzzing with copious content including parental warnings to keep kids out of the…
  • Comcast Customer Recovery Strategy – Too Much, Too Late.

    Sam Fiorella
    16 Jul 2014 | 1:22 pm
    Arguably, phone, wireless, and cable providers are simultaneously the most predatory and desperate of all direct-to-consumer businesses. They conspire with each other to set inflated prices for mediocre service and negotiate territories to avoid competition, which, in turn, helps them set inflated prices for mediocre service. They demand your loyalty but only seem to reward that loyalty when you threaten to unsubscribe in favor of another provider.  We all know the story: You call to cancel a contract or service and when the phone agent discerns that you’re serious about leaving, they pass…
  • Content Marketing: You’re Trying Too Hard

    Sam Fiorella
    9 Jul 2014 | 7:03 am
    After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to get its share of visibility at the games.   Similarly, Bavaria, a Dutch brewer, used disruptive marketing tactics during a FIFA event in which Budweiser was the official sponsor. Love ‘em or hate ‘em, most of the campaigns were quite…
  • Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

    Sam Fiorella
    30 Jun 2014 | 4:03 pm
    A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results. eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social…
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    Social Solutions Collective

  • Twitter Cards Are An “Ace” Advertising Option!

    Mandy Edwards
    23 Jul 2014 | 8:57 am
     Many are talking about Facebook advertising these days. But, there is another viable option people are not talking about … Twitter. Twitter advertising has many great, great options. You can promote tweets or accounts and...Author informationMandy EdwardsFounder at ME Marketing ServicesMandy wears many hats in her day-to-day life: wife, mom, business owner. The founder of ME Marketing Services, Mandy has a heart to serve businesses in increasing their reach online through social media. She provides social media management, training and consulting to her clients. Social media is…
  • Share And Bookmark Your Blog Posts With OnlyWire

    Cindy Buccieri
    23 Jul 2014 | 5:52 am
     I love to blog. I love sharing information and helpful tips as well as my personal feelings and opinions in a blog post. However, one of the worst feelings is when you create this masterpiece...Author informationCindy BuccieriBlogging Expert and AuthorAs a blogging expert, author and business owner, Cindy Buccieri combines her 20 years of Internet savvy and desire to help others with her intuitive understanding of technology. She engages and enlightens audiences while providing easy to understand solutions to their blogging and online challenges. Cindy Buccieri is the author of…
  • Writing Rut? Get Virtual Help With Your Blog Content!

    Shannon Baker
    22 Jul 2014 | 8:03 am
     When you own your own business, time is money! Many entrepreneurs launch a blog as part of their marketing strategy, in order to share their expertise with their audience. I’m sure you’ll agree that blogging...Author informationShannon BakerOwner/Social Media Virtual Assistant at Socially Savvy V.A. Shannon is a Social Media Virtual Assistant (VA) who helps small business owners connect with their audience online with social media and face to face with social and promotional events. She will be providing insight into how a VA can assist companies with their social media…
  • Reputation Equation: Add To Your Brand, Help A Cause

    Roshanda Pratt
    21 Jul 2014 | 7:44 am
     When it comes to building your reputation we often wonder what’s in it for me? Have you ever thought about using your name to help make the world a better place or to eliminate social ills...Author informationRoshanda PrattMedia Messenger & Marketing Strategist at R.E.P. Communications NetworkRoshanda E. Pratt, is the founder of REP Communications Network, a media and marketing consulting business dedicated to partnering with businesses and non- profits to build their (REP)utation on air and online to captivate and influence their audience. Over the course of a decade as a television…
  • Summertime Social Media: Will You Take A Break?

    Carrie Chwierut
    21 Jul 2014 | 5:02 am
     Summertime, and the livin’s easy. So they say. Do you take time to schedule a break? How about taking a vacation with the family? Or are you a self-described …WORKAHOLIC? According to Psychology Today, workaholics...Author informationCarrie ChwierutOwner at Carrie's SocialI'm a Social Media geek who loves helping businesses figure it all out! On any given day, you'll find me Blogging, Posting or Tweeting.TwitterFacebookGoogle+LinkedInThe post Summertime Social Media: Will You Take A Break? appeared first on Social Solutions Collective.
 
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    Social Media Today

  • Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

    FeldmanCreative
    23 Jul 2014 | 9:46 pm
    There’s too much content. Someone had to say it. Someone did. Mark Schaeffer, a respected author, professor, consultant and leader in the field penned “Content Shock: Why content marketing is not a sustainable strategy.” Schaeffer opined the supply of content has surpassed demand. Mark warned, “Content shock is coming and I believe we are beginning to enter the danger zone now.”
  • Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

    shaybmoser
    23 Jul 2014 | 4:55 pm
    “Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
  • 5 Reasons People Aren't Reading Your Content

    rsj8000
    23 Jul 2014 | 2:00 pm
    You’ve got good content, but nobody’s reading it. Find out why people aren't reading your content and get more eyeballs with these tips.
  • How to Build a Relationship, Not Just a Content Promotion Strategy

    nsholly
    23 Jul 2014 | 1:53 pm
    A successful content promotion strategy relies on you to create and share content that truly addresses the needs of your customers. Forget about what you’re selling and focus instead on what information your customer needs to make smart purchase decisions and how she finds and consumes content. Create that content and make it available to your target customers to build trust and develop strong relationships.
  • The New Rules of Social: Mobile First & Pay to Play

    pdavis
    23 Jul 2014 | 1:44 pm
    We’re halfway through 2014 and it goes without saying that a lot has happened this year in social. We’ve all been witness to these as they’ve happened. To go over every thing that has taken place would take more than just a blog post. So where is social leading us from here?
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    Social Media Explorer

  • There Is No Reason To Like A Facebook Page

    Matt Hollowell
    23 Jul 2014 | 3:00 am
    Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when I really don’t? Why am I doing a disservice to so many Social managers and brands? Indifference and laziness, mostly. But today, I quit, and I’m calling you to the…
  • Why are companies so horrible at communicating?

    Nichole Kelly
    22 Jul 2014 | 3:00 am
    In the last few months, I’ve had numerous real-life interactions with companies and front-line employees. And one thing is clear: companies suck at communicating in real life. This revelation begs the following question: how can they ever possibly get it right online? As we sit and watch the latest customer service issue go viral, we all need to sit back and ask where leadership went wrong. Putting the entirety of social media’s fate on the backs of marketers who are trained communicators is a reflection of the lack of trust in our employees who deal with our customers every day, and this…
  • Content Lessons From The Real Pros

    Jason Falls
    21 Jul 2014 | 3:00 am
    Saturday night’s Dwight Yoakam show at the annual Forecastle Festival in Louisville was my fourth or fifth time seeing him. Not many famous people hail from my hometown, and fellow Pikevillians tend to keep track of the ones that do. One subtlety I noticed about Yoakum’s performance this time around that was different than my previous concerts was the choice of material. Yoakam and band played a wide variety of his hits from as far back as Guitars, Cadillacs, Etc., Etc., his first album from 1986. At previous shows, he played mostly songs from whatever album he was touring to support with…
  • 3 Ways Quizzes Can Drive Social Traffic Back to Your Site

    Josh Haynam
    17 Jul 2014 | 3:00 am
    One struggle I see marketers dealing with on a consistent basis is driving social traffic back to their websites. A lot of content either performs well on your domain or performs well in the social world, but bridging the gap is difficult. One solution is to create quizzes, which are highly share-able on social media but can also drive traffic to specific pages on your main website. Here are three ways of using quizzes to drive social traffic back to your domain. 3 ways to use quizzes Provide more information on your site. A quiz titled “Which Cake are you?” is responsible for driving…
  • How Sococo is Completely Transforming the Virtual Office

    Nichole Kelly
    16 Jul 2014 | 3:00 am
    One of the biggest challenges within a remote work environment is how to encourage the natural collaboration that would happen inside of an office environment. This is one of the things SME has been trying to figure out for the last couple of years. We know that most people don’t get their best work done in a cubicle so we’ve shunned opening a corporate office, but we wanted to figure out a way to capture those water cooler conversations and ad-hoc brilliance that comes when two people start hashing out a problem in the hallway. We just figured out a huge shortcut to getting all the…
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    @ProBlogger

  • Three Ways to Outperform Your Online Competition

    Guest Blogger
    23 Jul 2014 | 9:33 am
    This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. With some sound advice, a strategic approach, and a solid implementation plan, your online business performance can go from…
  • How Social Media Can Affect Your Search Engine Rankings

    Guest Blogger
    22 Jul 2014 | 9:13 am
    This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. A study  conducted by Ascend2 indicates that companies with the strongest SEO via social media strategies now produce the best results, and vice-versa. Companies that consider…
  • How I Earned $15000 from The Problogger Job Board

    Guest Blogger
    21 Jul 2014 | 9:01 am
    This is a guest contribution from Andy Nathan, of Smart at the Start. I have a secret formula for using the Problogger job board that will enthrall many, and bring others to tears with their boredom. That is OK! I do not want everyone to use what I am about to explain below, because that just means more business for me.  In fact, I struggled with whether I should even share this information to anyone, because…well… human greed being what it is. Over the past year, I have automated the process on the Problogger job board to the point where I spend roughly 5-10 minutes prospecting for…
  • Content Isn’t King… Here’s What Is!

    Darren Rowse
    20 Jul 2014 | 9:49 am
    Over the years I’ve heard many debates in the blogosphere about what is ‘king’. ‘Blogging is King’ was something many argued almost 10 years ago as it began to rise in popularity. ‘Content is King’ was the catch cry for many years… then it became ‘Community is King’ for a while as community management became the big thing. ‘Twitter is King’ was something I heard a number of bloggers crying (as they gave up their blogs to get onto Twitter), ‘Facebook is King’ was the cry a few years later when setting up pages…
  • 10 Ways to Exponentially Grow Your Traffic in 30 Days

    Guest Blogger
    17 Jul 2014 | 9:33 am
    This is a guest contribution from Marcus Taylor of Venture Harbour. In Western cultures, there is a prevailing belief that you ‘work your way to the top’, ‘climb the ladder’, and make slow and steady efforts to achieve success. This way of thinking is undoubtedly a smart approach, particularly for bloggers. However, there is an equally smart, yet opposing, belief that’s more common in certain Eastern cultures: leapfrogging straight to the top. At the beginning of 2014, I decided to get smart about my blogging. By concentrating on the things that made the biggest difference, I…
 
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    Scott Monty

  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
  • This Week in Digital - June 20, 2014

    20 Jun 2014 | 8:55 pm
    Amazon releases more than just a phone, brands question the value of large agencies, Facebook puts ad choices in users' hands, Twitter makes a critical decision that may single-handedly doom the platform, Tumblr ads join Yahoo, PR tech is the future, two data points that demonstrate what's wrong with marketing, the changes needed to better serve consumers and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile,…
  • Military Strategy and the Collaborative Economy

    14 Jun 2014 | 8:19 pm
    By now you're likely aware of the multi-city battles that are waged between the traditional taxi industry and upstart car service Uber. Medallion holders and legislators in cities such as Chicago, New York, Austin, Washington and more have dug in their heels in favor of the status quo over innovation when it comes to mobility and transportation.And just last week, a number of cities in Europe - including London and Madrid - staged a massive protest during which they withheld taxi service from consumers, with a "we'll show them" attitude designed to demonstrate the superiority of the…
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    Social Fresh

  • 10 Tips to Break Your Productivity Slump 

    Nick Cicero
    15 Jul 2014 | 5:45 am
    There’s a debilitating disease affecting nearly one in three creatives on the planet. They call it a slump, and if you’re one of the millions of suffering each year, you know that it’s a feeling that completely alters your state of being, with side effects including, but not limited to broken pencils, keyboards, and increased desire to be a trash can basketball player. Maybe a difficult client has got you stuck in front of a blank notebook. Maybe it’s a blog post you’re halfway through writing but just can’t seem to make the words sound right. Maybe it’s a daunting list of…
  • How To Use Social Sharing Buttons To Increase Email Marketing Results

    Dan Virgillito
    11 Jul 2014 | 12:11 pm
    The idea of maximizing an email marketing campaign can be a hard slog. While this form of marketing is the best-converting sales channel, according to numerous reports, practices are constantly evolving. Wondering why? Because of the social era. What you considered as an opposite force – collaboration, power in community, having a social purpose and generating revenue – is not really in opposition. A study revealed that email messages are increasingly including options to share content on social media platforms such as Facebook and Twitter. What’s more intriguing is that options to…
  • How to add audio to your Instagram photos

    Nick Cicero
    8 Jul 2014 | 8:52 pm
    Who says that pictures have to be silent? While Instagram has made it easy to shoot, edit, and upload short 15 second videos, sometimes you don’t really want to share video but you still want audio attached to a photo. Now before, you might have had to do some fancy video editing in iMovie which requires a lot of time and frustration (and sizing to make sure it comes out properly). Even the awesome array of video editing mobile apps are still generally focused solely on creating video, not simply matching audio to a photo. It just gets clunky. Enter Lee Martin, a designer and…
  • These 3 brands actually get employee advocacy

    Justin Dennis
    8 Jul 2014 | 3:39 am
    For many moons they only called employees promoting the brand the Sales Team. Today, any employee can influence their personal network during the purchase process. Employee advocacy is a measurable approach to growing word of mouth sales while keeping your brand in tact. Paul Adams discovered people share in small groups. We often only connect with a select group of people each month. The Edelman Trust Barometer found that regular employees have more credibility than executives. If you want to grow your social reach, why not think small and personal. Employee Advocacy might just help you…
  • Don’t Be Social, Be Human

    Jason Keath
    3 Jul 2014 | 6:29 pm
    HubSpot asked me to do a follow up interview to my BOLD talk on creativity from last year’s INBOUND conference. At the intersection of HubSpot’s inbound marketing approach and my belief that social is most certainly making the world a better place is the concept of human business. Social media and digital marketing in general is forcing businesses to be more open, more transparent, and more responsive. It is forcing more businesses to be human. If you’re just doing social media you’re doing it wrong. You need human marketing. You need to be a human business. [Tweet…
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    OkDork.com

  • A (Proven) Freelancer’s Guide to Growing Your Business

    Noah Kagan
    22 Jul 2014 | 11:38 am
    [This is a delicious guest post by Paul Jarvis, Founder of PJRVS. --Noah] Most freelancers start out their business like this: They get great at what they do. They build a website that talks about their expertise They set up their social media profiles and start promoting at people. They wait for clients to come to them. When it’s laid out like that, you can see the obviously flaws. And yet, this is how a lot of freelancers try to start working for themselves. They think that simply being good at what they do is enough to have clients knocking down their door. There’s a better way: Start…
  • the expert curse

    Noah Kagan
    15 Jul 2014 | 6:50 pm
    at a dinner with my friend tucker i confided with him i was overwhelmed working on okdork. when you start out in your business and do crazy things or experiment and it works or doesn’t, who cares. there’s no one to watch you fall. you’re just playing around without expectations. one of my favorite quotes recently relates to this expression. it’s from steve jobs. “the heaviness of being successful was replaced by the lightness of being a beginner again.” this speaks it so eloquently. the more we add expectations the more others expect of us. letting all that go releases…
  • How to Email a Busy VIP: 5 Tips for Connecting With a Cold Email

    John Corcoran
    8 Jul 2014 | 3:00 am
    This is a guest post by John Corcoran. Let’s get one thing straight: Noah Kagan really has no business sending me cookies. Noah is busy running AppSumo, training new entrepreneurs and riding bikes around Austin sampling tacos. Until recently, he had no idea who I was. And yet here I was, opening my mail to find a box of chocolate chip cookies, with a thank you note from Noah Kagan. So why did Noah send me cookies? Well, it all started with an email that got his attention. Because of that one email, I interviewed him for a guest post I was writing, got him to come on my podcast, got valuable…
  • If You Don’t Like Your Life, Change It! – Book Review

    Noah Kagan
    28 Jun 2014 | 11:21 am
    I recently picked up Yehuda Berg’s new book If You Don’t Like Your Life, Change It! Instead of writing up a summary or a regular review, I want to share some of the insights I picked up as I read it. Enjoy! The size of greatness inside of you is measure by the challenges you overcome. If you have problems with a co-worker for example, what lesson is that unpleasant colleague here to teach me? To learn patience or new communication skills? Difficult situations are like flags indicating where your soul’s work lies. Repetition is the best way to reinforce a new neural pathway in…
  • The Samuel L. Jackson Marketing Hack

    Noah Kagan
    18 Jun 2014 | 7:30 am
    Who clicks ‘forward to a friend’ to a friend these days? Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson) Today, I want to show you how you can use this simple and effective technique. I call it the “Samuel L. Jackson Marketing Hack” Most people: 1- Read emails in an email client. 2- Have friends. I’m looking at you Neville (Mr. 5000+ friend everyone) 3- Want to send cool things to their friends. 4- Are lazy mofos, as scientifically stated by Sam Jackson. So how does the Sam Jackson Marketing hack work? A) In your emails, add a simple…
 
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    socialmouths

  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    Francisco Rosales
    16 Jul 2014 | 9:42 am
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly. Just so you know, the post includes an infographic and a video courtesy of Mention at the bottom.
  • Video in Email? Here is What You Need to Know

    Francisco Rosales
    8 Jul 2014 | 8:35 am
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement storytelling in your content strategy. On the other hand, we have email, still the most effective communication vehicle to date and probably the biggest driver of ROI. The question now is, should you use video in your email marketing campaigns? Why you should consider using video in emails According to research conducted by Email Monks and…
  • 9 Ways to Change What People Are Saying About You Online

    Shannon Byrne
    2 Jul 2014 | 8:03 am
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may even see both of these examples from one person, hopefully the former following the latter. Then there’s your everyday run-of-the-mill inquiries — things like support requests and product feature questions. These inquiries account for the majority of company mentions at 75.5%, according to data we collected at Mention from one billion mentions…
  • How to Increase YouTube Engagement [Infographic]

    Francisco Rosales
    9 Jun 2014 | 7:49 am
    Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer. Vine, Instagram, even Tumblr. But even though some have implemented a YouTube strategy in the last couple of years, it’s still a little intimating for many businesses, there’s the production aspect of it, and it can also be a little more complex in terms of understanding how to generate engagement. Usually when I put it on the table with my clients, they look like video content is a bit…
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    blog

  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
  • Know your hoaxes: Don’t let your brand get caught in the web of lies

    Summer Daoud
    15 Jul 2014 | 10:19 am
    I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  [caption id="" align="aligncenter" width="471"] (Source: Mashable)[/caption] As a child of the 80's, I had known a few truths: One day, I would be as cool as Punky Brewster. The Ouija board was real. There would be hover boards on the day that Marty McFly went to "the future." I proudly shared this news with my 862 Facebook friends only to see it refuted by Mashable shortly…
  • How Boxing Day and bank holidays affect consumer review usage

    Prelini Udayan-Chiechi
    10 Jul 2014 | 9:47 am
    It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network of the world’s top businesses to understand the seasonal trends that effect consumer conversations during the holidays. Boxing Day tops even Cyber Monday in countries that observe…
  • Content marketing trust gap

    Jason Ford
    8 Jul 2014 | 9:29 am
    As the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion. The fact is, people trust other people more than they trust brands. Even random strangers posting comments and reviews online are trusted about 70% of the time – vs. brand marketing which is trusted only about 30% of the time. We call this the content marketing trust gap. [caption id="" align="aligncenter" width="700"]…
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    12 Most

  • 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter

    J. P. Reynolds
    22 Jul 2014 | 5:00 am
    12 Most HE6TKNU4H59Q By J. P. Reynolds When not giving seminars on interpersonal communication skills, I’m officiating non-denominational wedding ceremonies. (Long story for another kind of post!) Recently, I attended a networking event for wedding professionals. Jack (name changed), the keynote speaker, was introducing a new website aimed at the Millennial bridal market.   Within minutes of Jack’s […]
  • 12 Most Gumptious Ways to Display Grit in Your Writing

    Daphne Gray-Grant
    21 Jul 2014 | 3:15 am
    12 Most HE6TKNU4H59Q By Daphne Gray-Grant There’s one talent more useful to writers than the ability to dream up sensational story ideas, write quickly and fluently, and sit at a computer for hours without losing their minds. It’s called grit. Do you have it? Take this very quick quiz  to find out. The website doesn’t say it, but I’m […]
  • 12 Most Tranquil Reasons to Take a Social Media Vacation

    Susan Silver
    18 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Silver   Have you felt that 24 hour drive to post and share your life on social media? Sometimes I think our media consumption fills a void in our lives. What if we stared into that void instead of ignoring it? What would we discover? Are there benefits to going off the grid? […]
  • 12 Most Hard Truths You Need to Know When Taking the Road Less Traveled

    Alden Tan
    17 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Alden Tan   When we hear about taking the road less traveled, people tend to think it’s a passionate path to glory or your dream. That is true, but what a lot of us don’t see are the hardships that come along with it, hardships which can scare anyone off. Hence the lonely road it […]
  • 12 Most Profound Life Lessons I Learned From Stephen Covey

    Bushra Azhar
    16 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Bushra Azhar   Although Stephen Covey has moved on from this world, his words have inspired many and remain a beacon of light for those searching for truth and inspiration in personal and professional life. I am a huge fan of his teachings — his lessons of empathy and the importance of listening have not only […]
 
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    chrisbrogan.com

  • Experimental Life

    Chris Brogan
    22 Jul 2014 | 9:46 am
    On the Owner’s Mind podcast, I ask a question or two about experimenting, and how I might better help you. MOST of the time, I interview nice people, but this is something different. I’m sharing this here, so if you’re a blog subscriber but not a podcast subscriber, you can rectify that magically. :)
  • Sponsored Posts Would Work Better If You Improved Context

    Chris Brogan
    14 Jul 2014 | 9:17 am
    People are talking about how sponsored posts are showing up in their stream on places like Instagram these days. I saw one the other day for some TV show. It was a bit jarring, because I was pretty sure I wasn’t following Liev Schreiber. And that’s the thing. A sponsored post would work so much better if the people running the sponsored posts improved context. Sponsored Posts Are Useful I’m a fan of sponsored posts, but only if they match the intentions of the person creating them. For instance, later today, I’ll be launching a project with Jacq on BossFit about the…
  • Evolution

    Chris Brogan
    10 Jul 2014 | 1:30 am
    I started journaling in 1998. It wasn’t called blogging until much later. I had no business intent. I just wanted to share stories I’d written that the mainstream had no interest in publishing. Along the way, I learned a lot (mostly by failing and adjusting), and became a New York Times bestselling author who speaks to princesses and heads of huge companies like Disney (also in the princess business). How did I get here? Evolution is a Matter of Perception, Growth, and Persistence When I started, I wanted to share stories. Along the way, I got interested in other topics…
  • Understanding Value

    Chris Brogan
    9 Jul 2014 | 1:30 am
    My friend, Anthony is one of the best salesmen I’ve ever met. Whenever I ask him the key to selling, he says the same thing every time without hesitation: “Sales is about creating value.” Understanding Value My universe has shifted into amazing alignment lately. Ever since ferreting out what I REALLY know how to help people do better, and how that will add value to their lives, I’ve been on fire. And even then, I started like I usually do: with a bad first attempt. But now, my Owner’s Path course is going to really be my best ability to add value back to your…
  • What You Think You Sell

    Chris Brogan
    30 Jun 2014 | 6:58 am
    There’s what you say you sell, what you think you sell, and what others think you sell. I’m in a bit of a quandary. I think these three facets don’t line up really well right now. I know what I sell and what I intend to sell. But I need feedback from you. What do you SEEK from me? Not what I’m selling. What do you SEEK? What are you hoping to glean? When you come here, you say, “If I read X, I’ll be able to do something in my world HERE (where?). I’d love to know the answer to this from your perspective. If you’re shy, email it to me: chris @…
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    Logic+Emotion

  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
  • The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

    David Armano
    18 May 2014 | 6:40 pm
    "To improve is to change; to perfect is to change often"~Winston ChurchillThere are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times 2014 Innovation Report. Recently leaked, presumably in some connection with the dismissal of executive editor Jill Abramson the 91 page report has been somewhat eclipsed by the debate around Abramson. But while that story has been garnering the most attention in the media—it is the innovation report which needs to be read cover to cover by anyone whose work…
  • Native Advertising Isn't The Enemy—We Are

    David Armano
    9 May 2014 | 7:52 am
    "We have met the enemy and he is us"~Pogo You should stop what you are doing and read this piece on Native Advertising by Andrew Sullivan, in which he asserts "journalism has surrendered" on the topic of native advertising. Specifically the form that seamlessly blends marketing with editorial in a publication. Aside from it being a wonderful and brutally honest assessment of native advertising and its influence on media, Andrew is both right and wrong in the piece when he says this:"At one point, the reputation of that journalism is going to tarnished by the fact that you’re not sure if…
  • Why It's Time To Re-Think Real-Time

    David Armano
    4 May 2014 | 7:18 pm
    We can do better.  Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it means for their organizations. When asked what their favorite example of real time marketing was—most deferred to the obvious answer: Oreo's "dunk in the dark!" With much respect to the brand that got the real time conversation started—it's time to move on. From Real Time Marketing to Building Responsive BrandsReal-time marketing is…
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    Spiral16

  • The Strength and Acquisition of Brand Advocates

    jessica.nollett
    15 Jul 2014 | 6:00 am
    In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are a few valuable lessons for other brands to learn about social media competitive intelligence, brand advocates, and how to build an army of them. And, unlike the commercial, you don’t have to physically visit customers at their homes; online is fine. 1) Listen to…
  • Six Essential Components of an Effective B2B Online Marketing Program

    Alan Rapp
    10 Jul 2014 | 8:22 am
    We’ve discussed the unique struggles the B2B marketing community faces before and offered a look at ways which companies in the B2B space can adopt and use social media to build awareness around their brand. This infogrpahic from Circle Studio details Six Essential Components of an Effective B2B Online Marketing Program. Along with a solid strategy, content marketing, and a focus on both lead generation and lead management, the infographic stresses both the need for sharing relevant content through various social media channels and measuring the response of your message across the web.
  • Evolution of #Shelfie Parellels Maturity of Visual-Based Social Content

    Eric Melin
    30 Jun 2014 | 6:52 am
    Way back in 2013, the social media trend known as a “shelfie” began to take root on Instagram and Twitter. Rather then taking a self-portrait on your mobile phone, however, the shelfie was something that appealed to a higher literary purpose: showing off your book collection. Users had already begun the trend late last year when The Guardian asked people to share their own shelifes with this introductory copy: What’s more telling than a bookshelf? You can share a snap of a single shelf or your entire bookcase – you decide. If you’re feeling in a particularly…
  • Social Networking Throughout the Ages

    Alan Rapp
    27 Jun 2014 | 7:28 am
    Human interaction and information sharing are ever-evolving processes which continue to change with the invention of new technological leaps. This infographic from Bixa Media offers a look at how far social networking has come from its humble beginnings (cave paintings on a wall) to today with the increased number of social networking sites now available to users. Although computers, the Internet, email, and various social media sites from MySpace to Instagram have changed the way we interact with the wider world one thing is obvious: We want to interact and share (even if only in a private…
  • The Media Habits of the Class of 2014

    Alan Rapp
    25 Jun 2014 | 8:00 am
    So what kind of social media are those young people using today? In hopes of discovering the answer Niche surveyed 7,000 members of the Class of 2014 having the students rank 50 popular apps and websites based on their usage. 7,000 is a fairly small sample size to be sure given the fact more than 3.2 million high school students were expected to graduate this year. With that as a given, the results seem to suggest that various small microblogging and social sites aren’t killing off Facebook just yet. The data presented here contradicts the oft-reported story that the younger generation…
 
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
  • California Small Businesses Poised For Growth in 2014 [Infographic]

    Damian Davila
    24 Jun 2014 | 12:00 am
    California Small Businesses Poised For Growth in 2014 Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014. In the following infographic from the California Bank and Trust provides the results from the California Small Business Survey. Some important findings are: 72% of small business owners said the rise in the minimum wage would have a neutral or positive effect on their business 53% of small businesses plan to hire new employees in 2014 63% of small businesses are expecting…
  • You Don’t Have ADHD, You Have A Thousand Obligations: Finance Apps That Help

    Damian Davila
    11 Jun 2014 | 5:21 pm
    So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways? No. Somewhere between the mortgage or rent, the utilities, the Lowes card, the Capital One, the Care Credit for the cats, of course the car payment and insurance, and let’s not forget Junior’s daycare, somehow something slipped through the cracks of your airtight system… you know, that one notebook you keep on the kitchen counter. It’s not working, and also, it has spaghetti sauce and your dad’s pulmonologist’s phone number scribbled on it for…
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    NowSourcing.Com » Blog

  • How to be the Next Silicon Valley Without Being Silicon Valley

    rose
    21 Jul 2014 | 1:47 pm
    It takes one person to have a great idea, but it takes a team to help it grow. Entrepreneurs and their ideas come in all different shapes and sizes, but even with that variety, it seems like none of them are coming from Louisville, KY. Whether it’s New York or LA, it seems that startups already have their home. So what about us? What is it exactly that’s keeping Louisville off the tech radar? Stop Thinking Small, Louisville is all about branching out ideas and helping one another succeed as businesses. Startups are exactly that: they’re just starting up and they need all the…
  • Rent vs. Own

    Brian Wallace
    29 Jun 2014 | 2:21 pm
    Courtesy of: SpareFoot
  • Bitcoin: The Future of Currency?

    Brian Wallace
    26 Jun 2014 | 3:13 am
    Bitcoin: The Future of Currency? [infographic] Compliments of MobilePaymentsToday.com
  • It’s Not the Size of Your Data

    Brian Wallace
    25 Jun 2014 | 9:25 am
    It’s not the size of your data, courtesy of TIBCO Spotfire.
  • Facebook Starts To Get More Tougher & Mercenary With Their Ad Revenue Model

    Mark O'Neill
    22 Jun 2014 | 7:01 am
    It seems that the good days are over at Facebook. Gone are the days when you can put up a free Page and expect every one of your followers to see your status updates. Now, status posts are being distributed to a select number of your followers based on “engagement”, and if you want everyone else to see it? Then pay for the privilege or risk becoming irrelevant. It’s been estimated that only 1 to 2 per cent of followers will eventually see a post. Time is reporting that from October last year until February this year, the number of followers seeing a company’s posts…
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    ManagingCommunities.com

  • Key Takeaways from How CNN and The New York Times Moderate Comments

    Patrick
    21 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How CNN and The New York Times Moderate Comments

    Patrick
    17 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Changing Your Community Software Won’t Save You

    Patrick
    14 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Employee Advocacy: Don’t Inject Your Brand Into Another Brand’s Positive Story

    Patrick
    10 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • I’m Looking for a New Opportunity

    Patrick
    7 Jul 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
 
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    Bokardo

  • Looking for a word

    bokardo
    13 Jul 2014 | 8:06 am
    Found this great quote by Steve Jobs: “Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want…
  • The Why and How of UX

    bokardo
    11 Jul 2014 | 8:07 am
    In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”: The Why and The How of Organizations that Deliver Great Experiences They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision at the top end and incentives at the bottom end to set the right goals and drive the right processes (and hire for the right capabilities). FYI: I’m writing a new book on how to communicate your product or…
  • Customer development notes

    bokardo
    10 Jul 2014 | 4:44 am
    A great little list by Cindy Alvarez: » 10 Things I’ve Learned About Customer Development (2014). The overriding lesson in this list (and in customer research in general) is that you can’t simply trust what people say during an interview…because people being interviewed are biased to please you (or not look stupid). Instead, you must verify with previous behavior…make sure that people are indeed already doing what they say they would do. If someone says they would spend money for your product, for example, you should verify that they are indeed spending money on a…
  • There is no later for your customers

    bokardo
    3 Jul 2014 | 5:39 am
    When building something is expensive, like a physical object, prototyping early and often becomes the obvious way to improve the product cheaply. If you’re designing a new chair, for example, it makes sense to prototype, test, and prototype again before sending the final design off to the manufacturer. The workflow of physical products is naturally separated into design and manufacturing. “Sending it off to manufacturing” means that the design is done and can’t be changed. Same with “sending it off to the printer”. Creating software is entirely different.
  • Faster design research

    bokardo
    2 Jul 2014 | 6:36 am
    As software becomes more embedded in our everyday lives customer research becomes more important…we need to really understand the problem we’re solving before we can build a great solution for it. Since design and development processes are getting faster every day it makes sense that research needs to get faster too…but research tends to conjure up images of the opposite: long hours slogging through lots of data. Michael Margolis of Google Ventures is the fastest/most efficient researcher I’ve ever worked with. We’ve worked with him several times at HubSpot and…
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    Collective Thoughts| Collective Thoughts

  • Tips For STEM Recruiting

    Brian Wallace
    15 Jul 2014 | 7:22 am
    STEM recruiting can be tough, but retaining qualified STEM candidates can be just as tough.  Learn more from this infographic.
  • Do You Have What It Takes To Work In A Call Center?

    Brian Wallace
    11 Jul 2014 | 7:58 am
    You might think working in a call center is easy, but it takes a certain type of person.  Check out this infographic for more. Please include attribution to adeccousa.com with this graphic.
  • Rent Or Buy?

    Brian Wallace
    1 Jul 2014 | 9:48 am
    Before you start packing up your house to move, you need to decide whether to rent or buy your next home.  This infographic will help.
  • What Does Social Media Have To Do With Game Of Thrones?

    Brian Wallace
    17 Jun 2014 | 7:16 am
    Both Game of Thrones and social media are cutthroat and highly competitive.  Check out this infographic for more. Brought to you by Social Marketing Software by Marketo
  • New Tech Showcased At World Cup

    Brian Wallace
    12 Jun 2014 | 7:04 am
    A 3-D printed headpiece that reads a brain and sends signals to a human exoskeleton is just one of the many technological advances being showcased at this year’s World Cup.  Check out this infographic for more.
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    Brian Solis

  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
 
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    Geek Girlfriends

  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
  • Don’t take your office to the car wash

    Christina
    29 Jan 2014 | 2:00 pm
    Here is another goofy field test videos from the folks at Toshiba. Matt & Jamie create a cheesy office in a coin-op car wash and have a blast with high-speed water, a laptop, and some office supplies. There are casualties. But that’s my idea of a fun day at work.
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    Beth’s Blog

  • Explore Impact Leadership at NTEN’s Leading Change Summit: Free Registration Giveaway

    Beth
    23 Jul 2014 | 9:15 am
    I’m giving away a free registration to NTEN’s Leading Social Change Summit.   If you want to a chance to win, leave a comment on this post sharing something that you’d like to learn about Impact Leadership or some wisdom from your experience about practicing impact leadership!  I’ll pick a winner by July 3oth. NTEN is hosting the “Leading Change Summit ” in San Francisco from September 3-6th.  (Early bird registration ends on July 31 and scholarship information is here.) This conference will be different from Nonprofit Technology Conference which is…
  • Can My Fitbit Data Make Health Care Better?

    Beth
    22 Jul 2014 | 6:26 am
    I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data,  on my wrist back in October. After some results from routine tests during my annual physical,  my doctor informed me that my cholesterol was high.    ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months.  Otherwise, I would need to go on statins. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment.  …
  • Stop the Glorification of Busy and Thrive

    Beth
    21 Jul 2014 | 6:43 am
    I just returned last week from vacation with my husband and children at the Jersey Shore where I grew up.   It was great to sit on the beach and do nothing, get lots of walking in, and hang out with family.    Above all, it is a great escape from your never ending to do list.   I did take along a few books, including Ariana Huffington’s Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder. The book is about how to reframe success away from money and power to a third metric.  She identifies this as “thriving,” where you…
  • Markets for Good Post: Design A Better Dashboard

    Beth
    18 Jul 2014 | 10:12 am
    Flickr Photo by PetitPlat - Stephanie Kilgast This post was also appeared on the MarketsforGood site as part of my regular column, “Between the Dashboard and the Chair.” How Human-Centered Design Methods Can Help You Design A Better Dashboard Take a look at any nonprofit dashboard and the most effective ones probably have an organizational process that lies beneath. Dashboard design is more than simply clarifying outcomes and key metrics. Dashboard design should also inspire buy-in and continuous improvement by using “human centered design” methods. But shouldn’t dashboards…
  • How Do World Leaders Use Twitter? New Findings from Annual Twiplomacy Study

    Beth
    25 Jun 2014 | 6:53 am
    Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network.  The research is conducted annually by Burson-Marsteller and I was lucky enough to get an advanced copy of their study released today. They analyzed 645 government accounts in 161 countries. Only 32 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence.  The study also revealed that more than 83 percent of all United Nations (UN) governments have a presence on Twitter, and two-thirds (68 percent) of all heads of state and government have personal…
 
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Download your copy of the IndiaAuto Social Index, June 2014 edition

    Amita Malhotra
    23 Jul 2014 | 10:31 pm
    The Blogworks IndiaAuto Social Index, June 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your brand…
  • Harley-Davidson India Facebook Page has the highest engagement in India

    Blogworks
    14 Jul 2014 | 2:40 am
      Harley-Davidson India* has the highest engagement per fan compared to 17 top brands which are respective category leaders on Facebook according to our internal study at Blogworks. We compared the engagement scores for the 17 top brands which are category leaders on Facebook in India according to the report published by Unmetric in January 2014. Harley-Davidson India led  engagement per fan with a score of 0.51: Brand Category Leader Score Harley-Davidson India Automotive 0.51 Yepme Shopping Retail Chain 0.27 Maybelline New York India Personal Care 0.11 Samsung Mobile India Mobile…
  • Content Marketing: Does your brand want to hit an ‘ace’ or a ‘rally’

    Amita Malhotra
    9 Jul 2014 | 5:41 am
    Our learning sessions on content marketing at Blogworks always start with the concept of Ace vs. Rally In the tennis parlance, an ‘Ace’ is where the server hits the ball so hard that the recipient is not able to touch it and the server wins the point. Take a look: In the parlance of social content, an ‘Ace’ is a piece of content that hits home with the recipient driving him/her to ‘share’ the content with their network. The single aim of this kind of content is NOT to initiate a discussion but to be consumed and ‘amplified’. If you see a story…
  • Mahindra #RisePrize Google Hangout

    Blogworks
    11 Jun 2014 | 11:17 pm
              On our journey with Mahindra on the Spark the Rise programme, we have worked with the brand to help seed initiatives that build the dialogue among change makers in India. We are excited about the latest dialogue series – Rise Prize Hangouts where the best minds from India and overseas would discuss opportunities to bring about positive change through innovation and entrepreneurship. The first Google Hangout of this series took place last month on the subject of ‘Future of Mobility’. Working with the Mahindra team, we put together a panel of experts to…
  • Allen Solly Colour Lab : Making real people the face of the brand

    Blogworks
    11 Jun 2014 | 9:46 pm
    For the first time in India, Allen Solly made real people the face of the brand. Check out Allen Solly Colour Lab Campaign here.
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    Soshable | Social Media Blog

  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
  • Businesses Need to Focus on Getting to the Point with their Advertising

    JD Rucker
    29 Jun 2014 | 4:28 pm
    There’s a saying that goes something like this: “Give me the baby. I don’t need the labor pains.” This definitely applies to modern digital marketing and advertising. It’s actually contrary to certain trends. Faster internet connection, faster mobile devices, and a resurgence of multi-step digital processes point to the concept that perhaps we don’t need to be so focused on getting to the point, but the other factors point in the other direction. Most notable of these factors would be the fact that people have been forced to jump through hoops in the past…
  • How Social Login Helps You Get Better Customer Insights

    Tracy Vides
    12 Jun 2014 | 12:40 pm
    Have you ever wondered how a particular brand knows so much about you that they keep sending relevant discount offers, including at times when you need them the most? It is not magic, nor is it luck. These offers are a result of the brand being able to obtain some solid customer insights that have helped it create a timely marketing message that is extremely relevant to your needs. While there are plenty of traditional data collection techniques, like web analytics and monitoring a particular customer’s purchase behavior, there is another wealth of consumer data that is just waiting to be…
  • Putting to Rest the Concept of “Organic” Social Media

    JD Rucker
    12 Jun 2014 | 4:14 am
    There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile. Okay, so that’s not really original. Any opportunity to plug in a line from Gladiator, I’ll take it. Despite the overly serious tone of the quote, it plays well with the dream that was social media. The idea of having a set of free venues through which businesses could interact with consumers and the consumers could interact back presented itself as a grand concept to be desired and cherished. Unfortunately, the dream is dead. Success on modern social…
  • 4 Ways to Make Context the Weapon of Choice for Conversions

    Tracy Vides
    2 Jun 2014 | 10:25 am
    Consider this: how exactly do you behave when you are at a baseball game compared to your presence at a luncheon with state heads (if ever you had such an opportunity)? In the former setting, you’d ideally be yourself. You’d cheer out loud, you’d even swear, wouldn’t you? However, you’d do no such thing at the aforesaid luncheon, board meetings, or the like. That’s context and your behavior is a function of such context. We go through these motions every day of our lives. So, why are we talking about context here? According to Malcolm Gladwell, author of The Tipping Point, the…
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    Brains on Fire

  • 5 Awesome Apps for Creatives + Community Managers

    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
  • Friday Fotos | Edition 18

    Amy Taylor
    18 Jul 2014 | 11:38 am
    Paging Charlie… From Greenville SC to Tokyo… Are you the human we seek? Now accepting resumes for our Fall 2014 internship! Passion-spotting on the desk of Chris Talley! The post Friday Fotos | Edition 18 appeared first on Brains on Fire.
  • Banning Smartphones is Not Smart Business

    Amy Taylor
    17 Jul 2014 | 7:28 am
    Recently, it seems I have seen a lot of restaurants bragging about being “smartphone-free zones,” encouraging patrons to instead talk to one another. While I wholeheartedly agree that a meal is time meant for sharing with your dining companion(s), banning smartphones in restaurants is simply bad business.  Before I continue, I should clarify. I’m not talking about people yapping loudly on their phones — I’m talking about restaurants that are discouraging smartphone use for social media (primarily Instagram) while you’re in their establishment.
  • What will you celebrate today?

    Robbin Phillips
    16 Jul 2014 | 7:22 am
    Happy Wednesday or Happy Winsday as we call it around Brains on Fire. Too often we save celebrating for the BIG WINS and forget that it’s the little wins and little stories that add up to success. And often it’s the little wins that spark word of mouth. So what if you let the middle of the week (Winsday) trigger your organization to stop and reflect on the following questions (from Page 119 of The Passion Conversation): When was the last time we celebrated a little win – or big win, for that matter? How do we define a win for our team? How do we celebrate what makes our customers…
  • 10 Tidbits of Marketing Wisdom

    Amy Taylor
    15 Jul 2014 | 6:10 am
      The post 10 Tidbits of Marketing Wisdom appeared first on Brains on Fire.
 
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    Ignite Social Media

  • The One Twitter Trick You Should be Using but Aren’t

    John Patterson
    22 Jul 2014 | 12:00 pm
    So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s a hint, it has to do with something that was formerly only available via paid Twitter products and is now FREE. Not a typo -- $Free.99. What is this magical free trick? Twitter cards: Specialized content cards that do everything from encourage app downloads, to collect email addresses. Probably one of the most underrated and most useful pieces of…
  • Twitter, Walmart Find New Uses for Social Data | #SYSK

    Jim Tobin
    19 Jul 2014 | 7:00 am
    Twitter Launching “Everyday Moments” Data Visualization Tool While initially available only to UK marketers, Twitter will eventually allow anyone to use their new “Everyday Moments” tool. The tool maps the country and lets marketers dig in to see the prevalence of certain words (such as happy, sad, pub) by time of day during a given week. The theory is that marketers will be able to better target their tweets based on what people are thinking about. The real value, as MediaPost points out, maybe that “real-time” becomes predictable rather quickly, allowing brands to schedule…
  • Pittsburgh Mayor Hosts Quite Possibly the Best Reddit AMA Ever

    Craig Carter
    18 Jul 2014 | 12:30 pm
    One of the best advantages of social media is that it gives everyone a voice. People everywhere want their opinions to be heard and that is especially important in local government. Yesterday, the mayor of Pittsburgh and his staff hosted a Reddit AMA session. It's one of the best executed AMAs I've seen in quite some time. Why? Read on. Mayor's Night On(line) AMA Starting this year, Bill Peduto, the Mayor of Pittsburgh, has been holding several "Mayor's Night Out/In" events where he speaks directly to the public. Yesterday, he hosted "the first... AMA with government leaders... in reddit…
  • The Winners and Losers of Branded World Cup Tweets

    Thea Neal
    14 Jul 2014 | 3:22 pm
    The World Cup might be over (for now), but tweets live forever. Here are our top branded tweets and some lackluster attempts from the 2014 FIFA World Cup. The best Adidas It’s a team game, but an entire nation wins. #allin pic.twitter.com/snZUtMPXnS — adidas (@adidas) July 13, 2014 Oh, Adidas, look at you! All the feels! Of course it was super convenient you sponsor both Germany, Argentina and even the soccer balls are Adidas, but, hey, who cares! You made us feel like a family. *hugs*  Snickers   Hey @luis16suarez. Next time you're hungry just grab a Snickers. #worldcup #luissuarez…
  • Adidas Wins the World Cup | #SYSK

    John Andrews
    14 Jul 2014 | 8:21 am
    The 2014 World Cup continues to create social media records and provide a view into how social interaction with other media is evolving. Concurrently, new data shows that Americans are increasingly absorbed in social media even while doing other activities, like watching TV (our #1 media consumption activity). To celebrate, we'd like to share the best flop video parody of all time. Anecdotally (speaking of being absorbed), the number of folks I see on their devices driving is frightening, please be safe out there! #GERvBRA Creates the Biggest Twitter Event Ever With Over 36MM Tweets A…
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    @KokaSexton | Social Selling Expert | Social Marketing

  • The Evolution of Social Selling

    Koka Sexton
    22 Jul 2014 | 11:11 am
    The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape.  A brief history of sales The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. Each with their own resources they would use to exchange for other resources. It was a trying process that would sometimes require long journeys across land and sea. This person to person contact built strong relationships,…
  • Should Sales Professionals Be Blogging?

    Koka Sexton
    17 Jul 2014 | 6:17 am
    A very interesting discussion happened recently on Twitter with Lee Odden the CEO of TopRank, Shawn Karol Sandy the Chief Revenue Officer of the Selling Agency, and I around the topic of sales people blogging. I first wrote about this topic in 2011 with enthusiasm. Over the years I have adjusted my belief that not all reps should be blogging. Truth is that most sales professionals are much better at verbal communication skills than written. That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business,…
  • Social Selling Video Series with Joanne Black.

    Koka Sexton
    8 Jul 2014 | 6:03 am
    I had the privilege of bringing in author and referral selling expert Joanne black to the LinkedIn studio to discuss her new book “Pick up the DAMN phone”, social selling and how LinkedIn can be used to make referral selling more effective. In this video series I get to ask Joanne Black a series of questions broken up into clips for easy digestion. SocialTalk: Joanne Black’s new book “Pick up the damn phone” SocialTalk: Social Selling with Joanne Black – Sales and Marketing  SocialTalk: What are the best ways for sales professionals to be social?
  • Everything You Want to Know About How to Create an Amazing #LinkedIn Profile

    Koka Sexton
    7 Jul 2014 | 5:29 am
    One of the most asked questions and possibly the most important one is “How do I make a great LinkedIn profile?“. I say it is one of the most important questions because nothing I talk about regarding social selling or social marketing on LinkedIn will matter at all if your profiles look like garbage. You NEED to make sure that you profile is polished and is written from the customers point of view. Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from, not your online resume. 1. 21 Steps to Create an Awesome LinkedIn…
  • Speaking: @Salesforce LIVE Using social connections to turn prospects into customers.

    Koka Sexton
    6 Jul 2014 | 1:27 pm
    I’m happy to announce that on July 24th at 12PM PT, I will be speaking on a live webcast from the Salesforce.com studios in San Francisco along with Jill Rowley. You might remember the Salesforce Live event from last year “Social Media for Sales with Salesforce” Ashish Vazirani of ZS Associates, Nasi Jazayeri of Chatter.com and Jamie Domenici of Salesforce. This time along with Jill Rowley, I will talk about the topic “Using social connections to turn prospects into customers.” Though I’m not the biggest fan of the word “prospects” it’s…
 
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    Digital Trends

  • Porsche’s 2015 Cayenne stays lean and green with new styling, plug-in hybrid model

    Stephen Edelstein
    23 Jul 2014 | 6:02 pm
    Porsche continues its commitment to SUVs with the updated 2015 Cayenne. his sporty utility gets revised styling and new power trains, including a first-ever plug-in hybrid version. The post Porsche’s 2015 Cayenne stays lean and green with new styling, plug-in hybrid model appeared first on Digital Trends.
  • This UK supermarket gets all of its power from rotting vegetables

    Drew Prindle
    23 Jul 2014 | 3:42 pm
    The Sainbury's grocery store in Cannock, England, gets 100 percent of it's power by collecting it's food waste, recycling it, and using it to generate biomethane gas. The post This UK supermarket gets all of its power from rotting vegetables appeared first on Digital Trends.
  • BMW reportedly developing a hardcore i8 successor – and M1 homage – called the i9

    Andrew Hard
    23 Jul 2014 | 3:15 pm
    In 1978, BMW released the legendary M1 road car, racing versions of which had heavy influence on the racing world. Sources are saying BMW is developing the 'spiritual successor' to the M1 (and also the successor to the i8) called the i9. The post BMW reportedly developing a hardcore i8 successor – and M1 homage – called the i9 appeared first on Digital Trends.
  • Mark Your Calendars: iPhone 6 to launch in mid-September with iOS 8

    Malarie Gokey
    23 Jul 2014 | 2:54 pm
    Sources say that Apple will launch the iPhone 6 in mid-September. It's unknown if both the 4.7 and 5.5-inch models will launch during the event. Meanwhile, iOS 8 appears to be on track for its launch alongside the iPhone. The post Mark Your Calendars: iPhone 6 to launch in mid-September with iOS 8 appeared first on Digital Trends.
  • Klipsch unveils a siege of new speakers for its Reference home theater line

    Ryan Waniata
    23 Jul 2014 | 2:39 pm
    As a part of its new grand scheme to align a host of products under its Reference line, Klipsch threw down a gauntlet of gear today for an entirely new home theater speaker lineup. The post Klipsch unveils a siege of new speakers for its Reference home theater line appeared first on Digital Trends.
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    Janet Fouts

  • The Not-So Secret Guide to Twitter Lists

    fouts
    16 Jul 2014 | 10:01 pm
    What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. Why make lists? You know how people complain about how noisy…
  • Hashtags, the Good the Bad, the Oh So Ugly

    fouts
    7 Jul 2014 | 10:04 pm
    It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Probably the most recent oops was #AskThicke which was intended to be a Twitter style Q&A but quickly became a platform to call him out about misogyny, divorce, his hair…
  • Facebook’s Grand Experiment #Fail or….?

    fouts
    30 Jun 2014 | 2:35 pm
    First a little backstory on this in case you’ve had your head in the sand for a week or so. A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Basically they targeted users and manipulated their Facebook newsfeed to show more of either positive or negative emotions to see if exposure to those emotions changed their own posting behaviors. Read the abstract…
  • 50+ Inspiring Tech Savvy Leaders Over 50

    fouts
    5 Jun 2014 | 4:45 pm
    You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! Over the last 20 odd years I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. I wanted to share with you some super-smart people who are over 50 and do get tech. They are marketers, authors, trainers, CEOs, and some are just plain geeks. Every single one of…
  • The CiscoLive Experience

    fouts
    27 May 2014 | 9:20 am
    I just got back from #CiscoLive last week. Man, what an event! 27,000 people poured into Moscone center in San Francisco, and Cisco invited 20 of us to attend  as  VIP social media ambassadors hand picked by Bryan Kramer of PureMatter. I was happy to see many of my Twitter friends there too, including  Joel Comm  Steve Farnsworth, Adam Helweh, Mitra Sorrells, Serena Shnayer Carlson, Neal Schaffer, Courtney Smith Kramer, Robin Fray Carey, Ted Rubin, Todd Wilms, Brian Moran,  Chris Heuer and  Shel Israel. All about the network I go to a lot of events, and whether I’m…
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    SocialTimes

  • 12 Reasons to Use Visual Content [Infographic]

    Christie Barakat
    23 Jul 2014 | 1:00 pm
    There is measurably increased impact of visual content on social media.  The most engaging posts on Facebook are photos. Twitter’s timeline now accommodates photos and videos, and its recent profile pages update features larger header photos and profile pictures. Pinterest is the fourth most popular social networking site. But while nearly half of all bloggers are creating content with multiple images, 25 percent of them aren’t adding images to their posts. Visual content grabs attention, is processed faster by the brain, generates more engagement and influences emotions. Images of…
  • Italy Gives Google 18 Months to Change Data Protocols

    Christie Barakat
    23 Jul 2014 | 11:50 am
    Regulators in Italy say Google failed to adequately disclose its treatment of data to Italian citizens, and have given the company 18 months to comply with a series of new measures. The new rules include users’ prior consent when their data is being used for commercial purposes and a two-month deadline for the removal of personal data from a user’s account once a take-down request is filed. After Google consolidated its privacy and data storage protocols across all of its services in March 2012 — without offering users the choice to opt-out — the European Union…
  • Head of YouTube Music Quits

    Mona Zhang
    23 Jul 2014 | 11:11 am
    Christopher LaRosa, product manager at YouTube music, is leaving the company on Friday, reports The Wall Street Journal. People who worked closely with LaRosa described him as very talented. It is a “huge loss” said one of these people.   LaRosa is the second person in charge of YouTube’s music service to leave over the past 12 months. The other, Nikhil Chandhok, left last fall… The WSJ reported that it was not clear who would lead the effort after LaRosa’s departure, which could stall its launch even further. However, Billboard reported that a source contradicted…
  • What, How and Why People Share on Social Media [Infographic]

    Kimberlee Morrison
    23 Jul 2014 | 10:00 am
    User sharing on social networks can be a somewhat nebulous topic. Marketers would love to know just what kinds of content gets shared the most. To answer this question, web design and development company Go-Gulf created an infographic that breaks down what, where and why people share on social media. Pictures are the No. 1 type of content users like to share. In fact, 43 percent of users share photos, while 26 percent of users like to share opinions, status updates and links to articles. Luckily for marketers, 25 percent of users share personal recommendations of things they like, which makes…
  • ESPN Makes a Play for E-sports Audiences

    Kimberlee Morrison
    23 Jul 2014 | 8:59 am
    ESPN3 fans may have been surprised to see images like these on their screens over the last few days. The image is from The International, the grand final for the DOTA 2 championships, which appeared on cable for the first time ever. Indeed, DOTA 2’s developer Valve made a deal with ESPN for broadcast cable coverage of an e-sports event. DOTA 2 is one of the leading games in e-sports — a ‘massive online battle arena’ (or MOBA) game, which pits teams of five against each other, as they attempt to destroy the other team’s base. While e-sports may seem strange to some, the prize…
 
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
  • Visual Content Marketing Show Episode 3 – How to use Google Hangouts to market your service based business

    Krishna De
    13 Jan 2014 | 7:43 am
    The third epsode of The Visual Content Marketing Show will take place on Monday 13 January 2014 at 8 pm /3 pm EST and my guest is Stephan Hovnanian. I first became aware of Stephan in 2013 when he posted some useful tips about how to optimise your Google Plus cover image. He recently started a a Google Hangout series where he is interviewing small business owners in the US who are using Google Hangouts in their marketing which you can subscribe to on YouTube. Stephan will be sharing with us his experience of using Google Hangouts as a platform to market your professional services practice.
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    Debs' Blog - technology changes humans don't

  • Hello. Welcome to my home on the web

    Debs
    23 Jul 2014 | 3:58 pm
    This is where I've been jotting down random thoughts, observations and provocations on the impact of technology on people, society and business since 2000. I write a lot more sporadically than I used to , probably because I am out and about having great conversations and tweeting more. The site has morphed a lot over the years, yet the main idea remains the same.  Technology is not an end unto itself, but a means for us to improve our lives, connect and create.  It empowers us to do things we never thought possible but can also cause some growing pains along the way.  Lately, my work and…
  • An Experiment: The psychic impact of our connected lives

    Debs
    23 Jul 2014 | 3:31 pm
    During the past week I conducted an experiment in digital empathy.   Background As many of you are aware, I am obsessed with the potential of enabling and integrating our digital 1/0 lives into our human emotive sides.   I don't just want a quantified self,  I want a qualified self.   Giving me more numbers and graphs and charts can be helpful but providing me with more things to compete over does nothing to enhance my joy and presence with others or provide me with the tactile and unmeasurable benefits from getting a hug or whacking a table with a boomwhacker [as I recently observed when…
  • Code, Shmode - people trump algorithms! Tummeling for success

    Debs
    30 Jul 2012 | 3:15 pm
    I was privileged to be invited to speak at StartupFestival Montreal this month - great city, great event, great team [thanks Alistair]. My favorite time was spent meeting with startups. At one point I found myself in the advisor tent with three companies' founders chatting tech, culture, politics, business models and global scene.  Amazingly these founders all grew up outside North America - Singapore, Ethiopia, Norway, Hong Kong and Brazil.  And each had spent a significant time living outside of their native countries. They all run virtual teams but place equal importance on meeting…
  • Ten Years brings perspective

    Debs
    11 Sep 2011 | 10:25 pm
    This year, more than any other, I feel incredibly protective over the memory of 9/11.  I have been surprised by a feeling of anxiety and dread during the drumbeat leading up to today and have found myself getting angry at the inevitable media reflections and documentaries that were to come.   But, as I woke up this morning, something interesting happened, the anger had vanished.  I am sad but, I also have a sense of calm.  As I reflect on today and the ten years that have passed,  I've come to realize that 9/11 and my experiences downtown have shaped me in ways that I am only now…
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    Quick Online Tips

  • How to Optimize Legibility to Increase Readability of Text

    P. Chandra
    12 Jul 2014 | 9:32 pm
    How can you Optimize Legibility to increase readability of your long articles. Online screen reading is an important consideration for web designers as people resort to more reading activities in search of information online. Getting the easiest reading experience is important.... Read more Read full original article at How to Optimize Legibility to Increase Readability of Text©2014 QuickOnlineTips. All Rights Reserved.
  • How to Add Vary: Accept-Encoding HTTP Header with .htaccess

    P. Chandra
    8 Jul 2014 | 3:53 am
    Its a good idea to set Vary: Accept-Encoding HTTP header response from your server, especially if you display different websites for various user agents and even to define if the caching tool should serve the gzip compressed file or not. First... Read more Read full original article at How to Add Vary: Accept-Encoding HTTP Header with .htaccess©2014 QuickOnlineTips. All Rights Reserved.
  • Separate WordPress Comments to Fix Google Panda Penalty

    P. Chandra
    25 Jun 2014 | 9:50 am
    The real secret why we separated WordPress comments from post content, is to deal with our Google Panda penalties. While our site gets millions of spam comments every year, many comments slip through the spam filters and moderation efforts. The... Read more Read full original article at Separate WordPress Comments to Fix Google Panda Penalty©2014 QuickOnlineTips. All Rights Reserved.
  • How to Show WordPress Comments on New Page

    P. Chandra
    24 Jun 2014 | 9:09 am
    Do you want to display WordPress comments on a new page and separate from post content? I explained earlier how to install WordPress pop-up comments easily. Now try this tip which will open WordPress comments on a different page, and... Read more Read full original article at How to Show WordPress Comments on New Page©2014 QuickOnlineTips. All Rights Reserved.
  • Google Displays Special Doodle on Your Birthday

    P. Chandra
    24 Jun 2014 | 8:04 am
    If it is your birthday, then Google displays a special Happy Birthday doodle on your birthday on Google.com! It was my birthday recently and it was surprising to see a new Doodle instead of the usual FIFA google doodles images... Read more Read full original article at Google Displays Special Doodle on Your Birthday©2014 QuickOnlineTips. All Rights Reserved.
 
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    Web Strategy by Jeremiah

  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
  • 12 Collaborative Services for Success at Work

    jeremiah_owyang
    16 Jun 2014 | 8:39 am
    This post was originally posted on Shareable, the leading website on the growing movement. Top photo credit: Yusuke Kawasaki. The collaborative economy empowers ordinary people to share their unused resources, such as time and goods, often in a peer-to-peer commerce model. We tend to think of this model impacting us as individuals, as illustrated in the popular Honeycomb graphic. However, shared services (many of which I use) aren’t limited to personal use. The collaborative economy model is expanding to include these strategies and technologies at the B2B level. See my quick guide…
  • Tesla Lets Go, to Gain the Market

    jeremiah_owyang
    14 Jun 2014 | 7:56 am
    Can a corporation let go, in order to win it all? Tesla has deployed a business strategy we call “Provide a Platform” which enables your ecosystem to design, build, enhance, fulfill, support your own products for you. Tesla, who’s already a market leader in their category, made a surprising move, by releasing their patents as open source.  This move patterns co-innovation moves we see from companies in the Collaborative Economy that are partnering with their own customers to create products like GE+Quirky, Barclay’s Card Ring, and others companies that I share from my…
  • Don’t Protest the Collaborative Economy –Lead It

    jeremiah_owyang
    12 Jun 2014 | 2:44 pm
    Yesterday, thousands of infuriated taxi drivers across dozens of European cities brought transportation services to a standstill. The taxis launched the “Escargot Protest” intended to stopped traffic in objection to Collaborative Economy startups Uber, Lyft and other similar startups. While they raised global attention, they lost a day’s wages, angered their own customers who were seeking to commute and, ironically, caused an 850% increase in Uber business, making Uber a trending term in UK, resulting in government officials mocking the taxi drivers. The taxi protest against the…
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    Future Visions

  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
  • Amazon Fire Phone: the phone your mom has been dreaming of

    Jonathan Burg
    19 Jun 2014 | 2:28 am
    Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on two minutes of trial in an AT&T showroom or the phone's star rating on Amazon. The general public has never heard of The Verge, let alone watched an unboxing.  The Fire Phone is built for this massive market. And it promises to make Amazon a great deal of cash and loyalty along the way. Retail Ready: The "dynamic perspective" feature will make for an incredible…
  • Hashtags, yellow ribbons and flags

    Jonathan Burg
    16 Jun 2014 | 1:49 am
    You have a yellow ribbon on your tree! Then I'll stop attacking your military... said no one ever. But that doesn't mean that you shouldn't hang a yellow ribbon, use a hashtag or wave a flag. These are all symbols of something greater than ourselves, icons of self-identification that join us together and rally others to our cause. We don't hang ribbons to conquer the enemy, at least not directly. We hang them as a reminder to ourselves and to everyone we encounter that this cause is close to our hearts. We hang ribbons to generate momentum for our movement, to amass goodwill and ultimately…
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    Des Walsh

  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
  • Business Blogging Favored by Marketers

    Des Walsh
    3 Jun 2014 | 3:45 pm
    An Eye-opener on Attitudes to Business Blogging Here’s a paradox. When I speak to business owners about incorporating a blog or blogs in their social media strategy the response is, at best, polite but unengaged listening. That contrasts with the often quite animated discussions I get into about Facebook, Twitter and even LinkedIn (rarely YouTube, Google+ or Pinterest, Instagram etc). But according to Michael Stelzner’s recently released Social Media Marketing Industry Report 2014, blogging holds the top spot for future social media marketing plans. More so for B2B companies but…
  • Newsletter Subscribers Down, Open Rate Up

    Des Walsh
    14 May 2014 | 7:03 pm
    This post is a bit in the way of a “what I’m doing in my kitchen” story. I’m guessing it will be of interest mainly or only to people interested in the business of email newsletters, but I know people have lots of opinions about newsletters, both for the sending and the receiving, so I am hoping for some feedback to help me do better. But if you are not intending to read beyond here, I understand completely. Newsletter Stats Do you send out a newsletter and if so do you study the statistics for the number of subscribers, the number of people who open the newsletter,…
 
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    Zac Johnson

  • ROTE 021: Ian Fernando and Paving Your Own Path for Success

    Zac Johnson
    22 Jul 2014 | 1:39 pm
    When it comes to running a successful business on the internet, there is no prerequisite. You don’t NEED to attend college, have a business plan or even start with a lot of money. At the end of the day it all comes down to how you are going to spend your time and focus. These types of success stories are created everyday through the use of the internet – from individuals of all sizes, lifestyles and throughout the world. This is exactly what we are going to be talking about in the latest episode of the Rise of the Entrepreneur. Rise of the Entrepreneur – Episode 21…
  • ROTE 020: Ian Cleary, The Social Media Tools Guy

    Zac Johnson
    17 Jul 2014 | 11:46 am
    Social media is every where. It’s completely changed the way people receive their news, post updates about what they are doing in life — and most especially how business and brands now engage with their customers and audience online. With over 2 billion users spread across all of the major social networks, how is anyone supposed to know where to start or how to best deliver their content? It’s a loaded question… and so is the answer! Through the use of social media tools and services, anyone can get a better hand on their social media activity while also measuring…
  • ROTE 019: Brad Waller and the Birth of Affiliate Marketing

    Zac Johnson
    15 Jul 2014 | 12:31 pm
    Where would we be without affiliate marketing? One thing is for sure… and that’s that you wouldn’t be reading this blog or the podcast you are about to listen to! Affiliate marketing has not only changed the way business and brands do business on the internet, but it’s also paved way for individuals of all facets of life to start a business of their own. Affiliate marketing offers a gateway to the business world that we have never seen before. There is no education or age requirement (though you are supposed to be 18), and the cost to get started is more about time and…
  • Rextopia & The Power of Affiliate Marketing

    Zac Johnson
    14 Jul 2014 | 10:15 am
    If you’ve been listening to the Rise of the Entrepreneur podcast lately, you may recognize the name Rextopia, as it’s the network that was started by Jennine Rexon, who was our special guest on episode 18. Jennine first started her online business back in 2001 and Rextopia.com was the network that pretty much kicked everything off. Jump forward nearly 14 years later and RexDirecNet (parent company of Rextopia) has now expanded their services and expertise across many different areas such as pay per call marketing, call centers, lead generation and more. What makes Rextopia stand…
  • ROTE 018: Jennine Rexon and Building an Affiliate Network Empire

    Zac Johnson
    10 Jul 2014 | 11:15 am
    Affiliate marketing is one of the absolute best ways to start making money online. There is very little investment needed to get started and no need for previous work or college experience. In short, it all comes down to how much work you put in and keeping that dedication alive to succeed in the long run. When I first started making money online with affiliate marketing, there were only a few affiliate networks to choose from. The two networks I first started out with are no longer around, as they were acquired by ValueClick many years ago. The landscape of affiliate marketing today is…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Web Presence Myths

    Chad Barr
    23 Jul 2014 | 2:20 pm
    Issue No. 81 July 23, 2014 Raising the Barr Weekly Memo: Web Presence Myths Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting thousands of visits per day from irrelevant individuals is meaningless and worthless. The key is to create credibility to attract…
  • Raising the Barr Weekly Memo: Exponential Exposure

    Chad Barr
    16 Jul 2014 | 5:57 pm
    Issue No. 80 July 16, 2014 Raising the Barr Weekly Memo: Exponential Exposure Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Many I talk with struggle to find effective ways to get in front of potential clients. The answers may be simpler than you thought: Collaborate with others. Why not select an individual or a group of individuals you respect and suggest you…
  • Raising the Barr Weekly Memo: Free or Fee?

    Chad Barr
    9 Jul 2014 | 1:30 pm
    Issue No. 79 July 9, 2014 Raising the Barr Weekly Memo: Free or Fee? Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: So you’ve just created a valuable eBook that you are about to offer to your clients. Should you charge for it or provide it for free? The answer is quite simple. If the key objective is to leverage the eBook for marketing purpose, then I…
  • New Web Presence Launch – Weinstock Immigration Lawyers

    Chad Barr
    8 Jul 2014 | 1:19 pm
    I am pleased to announce the launch of the new web presence we have developed and implemented for Weinstock Immigration Lawyers.    
  • Raising the Barr Weekly Memo: Close With a Bang

    Chad Barr
    2 Jul 2014 | 12:55 pm
    Issue No. 78 July 2, 2014 Raising the Barr Weekly Memo: Close With a Bang Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Last week I discussed the importance of powerful openings to draw audience attention to your content and I provided several examples. Today, I am going to discuss the importance of powerful closings. I see the closing as the way to: Summarize…
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    @andrewchen

  • There’s only a few ways to scale user growth, and here’s the list

    Andrew Chen
    8 Jul 2014 | 3:27 pm
    Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. If your users give you money, then you can buy users…
  • Lessons learned adding messaging to a notes app (Guest Post)

    Alex Schiff
    1 Jul 2014 | 11:03 am
    [Today we have a guest post from Alex Schiff, who's a co-founder and CEO of Fetchnotes, which makes simple, smart tools that help people work together and get things done. Fetchnotes graduated from Techstars Boston in November 2012, and is currently a team of 5 in Cambridge, Massachusetts. -Andrew] Alex Schiff, CEO of Fetchnotes: There’s a big craze in messaging right now, and everyone seems to be trying to integrate some form of it into their product. Having learned that people who shared notes were way more likely to build a habit with Fetchnotes, we definitely caught the bug in our last…
  • Retention is King (Guest Post)

    Jamie Quint
    3 Jun 2014 | 10:00 am
    This is a guest post by a friend of mine on retention. Jamie Quint is Managing Partner of Quint Growth, a full-service growth consultancy that works with companies like Twitch and Hipmunk. Previously, he was the PM of Growth at Swipely and a Y Combinator alum. -Andrew Jamie Quint: There are too many companies asking, “How do we acquire more users?” that should instead be asking “How do we get better at keeping the users we already have?”. Its easy when approaching the problem of growth to think that you just need to get more users, after all that seems to be the very…
  • Why consumer product metrics are all terrible

    Andrew Chen
    13 May 2014 | 10:26 am
    The reality of consumer products I’ve never met an entrepreneur who’s happy with their metrics. Whether you’re talking about sign up rates, retention rates, or how often your users create content – on face value, the metrics always seem terrible. The secret is, almost everyone’s consumer product metrics are horrible, so once you start to compare them with everyone else’s terrible metrics – then at least we’re all in the same leaky boat together! Other than the exceptional cases, consumers are impatient and disinterested in your product. Even…
  • How to solve the cold-start problem for social products

    Andrew Chen
    27 Mar 2014 | 11:34 am
    Social products need mass before scaling growth I often write on the topic of how social products can scale growth, resulting in inbound emails to the effect of “how do I get my product to go viral?” The problem is, until you have a strong baseline of engagement, it’s nearly impossible to have a metrics-oriented discussion on growth and virality. So you have to get that first, before you can talk about the next step. The focus should be on creating that baseline – a small-to-medium sized network of highly engaged users in a big market, that’s growing. Maybe this…
 
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    brandflakesforbreakfast

  • the color of characters

    23 Jul 2014 | 5:10 am
    Color is one of the most powerful and memorable elements used in design, and no one understands this better than the masters of color, Pantone. Their new minimalist poster series featuring not much more than the color of some of the world's most beloved cartoon characters hits the point home in the most adorable way possible.
  • meow that's what I call a super group

    23 Jul 2014 | 5:09 am
    Did someone say meow? What's better than a cute video of a famous cat? Oh, maybe a video with SIX famous cats! Summer Cat is a pop-video staring a super group of all your favorite internet cats including Grumpy Cat, Oskar the blind cat, Klaus, Hamilton, Hipster cat and Nala. And, as if that weren't mind blowing enough, every time you watch this sugary sweet adorableness, Friskies donates one meal to cats in need. So click play and prepare for cuteness overload.
  • steal your attention, steal your data

    23 Jul 2014 | 5:08 am
    The internet is filled with fun and distracting websites, some of which could easily be comprising your security. To illustrate that, Netherlands-based security software company Ziggo sent a sexy lady (more clothed than the ones you're likely looking at online) to distract computer users. Then BAM, she disappears to hack and wipe out your computer. A strangely effective way to get a message across.
  • neil patrick harris is at it again

    22 Jul 2014 | 5:02 am
    Neil Patrick Harris already has, like, a 98.1% approval rating, so the last thing we needed out of him was a clever, unorthodox turn as a pitch man. And yet, here we are with a new W+K spot for Heineken. Watch as NPH stumbles over the copious amount of red tape in advertising alcohol, while not once explaining to us how he met our mother.
  • inside-o-scope

    22 Jul 2014 | 5:00 am
    Stepping inside a kaleidoscope sounds like an idea your stoner cousin would present to you while you're half listening. That said, a pair of Japanese artists actually designed such a thing, and the results are pretty visually arresting. The design was for an art contest in which participants were challenged to "create something spectacular that fits within the confines of a standard shipping container," and suffice to say, we want one in our office. Now.
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    Stowe Boyd

  • Looks like I am the tipping point on another piece at Techmeme,...

    23 Jul 2014 | 7:02 am
    Looks like I am the tipping point on another piece at Techmeme, this one by Ben Thompson.
  • In Print: A Panel Session For EVEN Hotels

    23 Jul 2014 | 6:44 am
    I participated as the official mutant futurist at a panel session a few weeks ago in NYC, at an event by InterContinental Hotel Group launching the new EVEN Hotel brand. The panel: Michele Promaulayko, editor in chief, Women’s Health magazine; Stowe Boyd, lead researcher for the Future of Work at Gigaom; moderator Barbara DeLollis; David Kirsch, fitness & wellness expert and founder of David Kirsch Wellness Co.; Jim Anhut, SVP, Americas Design & Quality, IHG Americas region; Becky Worley, ABC News technology contributor and technology host for the Travel Channel. Meagan…
  • Socialogy Interview: Ana Silva

    22 Jul 2014 | 11:03 am
    I met Ana years ago in Portugal at a conference, and we have remained in contact ever since. She’s a leading advocate about making work more human, as in a recent TedX talk in Porto, so I thought I’d walk through her thoughts on that. About Ana Silva Ana Silva Ana’s work is digital marketing and social media strategy for a large multinational, but her true interest  is, as she says on her blog,  The impact this Social Era – the era of the connected consumer and the empowered employee — is having on our lives, societies and organizations, (re)defining the future of…
  • Is Nadella Going To Do Something Big, Or Just Fiddle Around?

    22 Jul 2014 | 7:35 am
    Ben Thompson thinks the only jhope for Microsoft is a break-up, This is in parallel with what I have been saying: if Microsoft is to grown into a modern enterprise software player, Nadella will have to jettison Windows. Here’s Thompson’s take: Ben Thompson, It’s Time to Split Up Microsoft For all the talk of moving beyond Windows (and Windows Phone), I am deeply skeptical that Microsoft can truly pursue its potential as a software and services company as long as Windows is around. Culture is developed over years, and for decades everything at Microsoft was about Windows.
  • "Is there another form of communication besides email where the acknowledged goal is to hide all of..."

    22 Jul 2014 | 6:15 am
    “Is there another form of communication besides email where the acknowledged goal is to hide all of the communication? Email has evolved into a weird medium of communication where the best thing you can do is destroy it quickly, as if every email were a rabid bat attacking your face. Yet even the tragically email-burdened still have a weird love for this particular rabid, face-attacking bat. People love to tweet about how overwhelming it all is. They write articles about email bankruptcy and proclaim their inbox zero status. Email is broken, everyone agrees, but it’s the devil we know.
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    Six Pixels of Separation

  • Are Your Customers Frozen? Let It Go!

    Mitch Joel
    22 Jul 2014 | 10:17 am
    The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my second book, CTRL ALT Delete, I believe (with everything that I have) that the new battle for this direct relationship trumps the one you're fighting with your competitor. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. We have all types of businesses at attention. Think about it this way: if you…
  • Adventures In Visiting Google, Facebook And Apple In Silicon Valley

    Mitch Joel
    21 Jul 2014 | 6:28 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The End Of The Dial Tone

    Mitch Joel
    20 Jul 2014 | 5:15 am
    Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. They see the true omnichannel as a place where all of their current silos converge and connect to one another. You have your social media…
  • Cognitive Economics And Consumer Choice

    Mitch Joel
    20 Jul 2014 | 4:19 am
    Episode #419 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different…
  • Six Links Worthy Of Your Attention #213

    Mitch Joel
    19 Jul 2014 | 5:33 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
 
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    Chris Pirillo

  • Why Being “a YouTuber” Isn’t Enough

    Chris Pirillo
    23 Jul 2014 | 11:01 pm
    YouTube’s done a lot toward giving your average Joe a soapbox. Heck, my dad — far from being average, but a Joe, nonetheless — even has a YouTube channel. And it used to be that anyone willing to devote the time to making good, regular, and original videos to feature on YouTube... Read the full article on http://chris.pirillo.com/
  • Baby Diaper, Mouth Wiper

    Chris Pirillo
    23 Jul 2014 | 3:03 pm
    Why didn’t Diana appreciate my attempt at helping to decorate for the baby shower? In Pirillo Vlog 816, I tried to help! Read the full article on http://chris.pirillo.com/
  • How Much Are Words Worth to You?

    Chris Pirillo
    23 Jul 2014 | 12:03 pm
    Is DRM a pain in your hiney, too? Seriously. STOP THE DRM! Thanks to our patrons for making this TLDR possible! Curious about what becoming a patron means to you? Find out more here! TLDR – How Much Are Words Worth to You? Pirillo Vlog 816 – Baby Diaper, Mouth Wiper! My New Teacher and... Read the full article on http://chris.pirillo.com/
  • When Will the Game Console Disappear from Relevance?

    Chris Pirillo
    22 Jul 2014 | 9:15 pm
    Everyone knows that the PS4 is better than Xbox One! Except for those who know that Xbox One is better than PS4! With the latest batch of game consoles being so fervently commended and, in turn, denounced by their respective proponents, you’d think that the format of console gaming was... Read the full article on http://chris.pirillo.com/
  • How to Be a Geeky Nerdy Dad

    Chris Pirillo
    22 Jul 2014 | 3:13 pm
    I do five question and answer videos per week; four are patron-only bonuses, and one is free for all. This is that one, and I talk about the road ahead I face as a soon-to-be geek dad. What happens if your child doesn’t turn out exactly as you had hoped? Oh! And here are some of the cool baby... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Affiliate Marketing Explained by Common Craft

    leelefever
    22 Jul 2014 | 10:33 am
    We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared when a website visitor buys from an affiliate link Why it is important to disclose affiliate program…
  • The Art of Explanation - Now an Audiobook

    leelefever
    25 Jun 2014 | 10:16 am
    It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 
  • New Common Craft Video: Online Advertising

    leelefever
    19 Jun 2014 | 10:01 am
    Our new video is all about the models of online advertising. This animation includes highlights: About this video: We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.  What it teaches: Why advertising is so important to online commerce. The basics of display and pay-per-click advertising. How text and keyword-based advertising works. Remarketing: Why some ads seem to follow you on the web. How affiliate programs work. How to get the most out of advertising. Watch…
  • A Soccer Guide Like No Other

    leelefever
    11 Jun 2014 | 10:26 pm
    The World Cup is here and our goal is to help you understand the basics of soccer.  Introducing: The Common Craft Soccer Guide You won't find an easier way to learn about the game. We use our signature explanation style and bite-sized animations to make it all crystal clear. Perhaps you're curious about fouls or the offside call? Or maybe yellow and red cards? It's all there. Seeing is believing. Check out the guide and please share it. It's totally free and will help you and people you know learn something new, just in time to enjoy the World Cup!
  • Coming Soon: The Common Craft Soccer Guide

    leelefever
    9 Jun 2014 | 11:21 am
    We want to help you and yours understand the game of soccer and get the most out of the World Cup 2014! Coming this week, we’ll publish a free online #SoccerGuide that makes learning about soccer (internationally known as Football) quick and easy. This is not your average guide. It includes over a dozen animations that cover the most confusing aspects of the sport - all in the form of Common Craft explanations. It's almost ready, and the front page of the guide will look something like this: We love the animations, which are not videos, but animated GIFs. We call them ExplainerGIFs - an…
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    Data Mining: Text Mining, Visualization and Social Media

  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
  • Hopper - new in the travel space

    Matthew Hurst
    19 Jan 2014 | 11:24 am
    Briefly - Hopper is something new in the travel  / local space. In their own words: What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places. We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of…
  • FitBit: A great product with an even better website

    Matthew Hurst
    29 Dec 2013 | 10:36 am
    Briefly - Wakako gave me (actually us) a FitBit for Christmas. This is a great product if you are (like me) motivated by data to take action. While I appreciate the device design (small but functional), I really like the thought that has gone in to the data presentation in the dashboard. The displays of the key variables are clean and yet subtle enough to reward interaction by revealing additional dimensions.
  • Review: Information is Beautiful by David McCandless

    Matthew Hurst
    28 Dec 2013 | 5:23 pm
    Information is Beautiful is a thought provoking labour of love by one of the first true data journalists, David McCandless. It is a simply structured collection of graphical interpretations of a variety of interesting statistics, factoids and opinions. It is compelling in its ability to provoke exclamations of surprise at the relationships between facts (e.g. the financial crisis costing us almost four times more than the expected total cost of the west's adventurism in Iraq and Afghanistan) as well as generating respect for the creativity and design that has gone in to presenting the…
 
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    The Buzz Bin

  • Why Beverage Brand Campaigns Have To Take An Integrated Approach

    Viviana Pinzon
    23 Jul 2014 | 8:47 am
    While we don’t completely understand the long-term impact of the communication revolution yet, one thing is certain:  the advent of changes such as smartphones and social media have profoundly shifted the fundamental principles of human communication.  Consider, for instance, that many schools don’t bother teaching kids how to write in cursive anymore.  What does this have to do with booze you ask?  Well, everything we do as professional beverage communicators must continue to evolve accordingly.   This truth, coupled with the U.S.’s position as the world’s most crowded…
  • Are you calling me a liar?

    John Scally
    22 Jul 2014 | 4:55 am
    Do you believe what you are told? Most Americans don’t. According to Gallup, sixty percent of Americans have little or no trust in the mass media to report the news fully, accurately, and fairly. The distrust doesn’t stop there; Americans are less likely to perceive large industries as “generally honest and trustworthy,” according to a survey from Harris Interactive. Continuing the trend, a recent Harvard University Institute of Politics poll found less trust in government than ever before. Are Americans really this suspicious? Yes, we are, says Corinne Hoare, Professor at…
  • 5 Internal Communications Trends

    Joe Williams
    21 Jul 2014 | 10:54 am
    Credit: Flickr User Sebastien Wiertz Over the years, internal communications has changed, and companies now recognize the importance of keeping associates engaged, informed and inspired. An effective internal communications plan can help build a positive culture, enhance associate morale, increase productivity and decrease turnover. With technology changing, the amount of resources a communicator has at his or her disposal continues to grow and evolve. Here are five internal communication trends to look for in 2014 and beyond: 1. Responsive Emails Let’s all face the fact that the medium of…
  • BuzzLine: Hottest Month of the Year

    Melissa Mowery
    18 Jul 2014 | 8:56 am
    Don’t try this “stay-cool” trick at home- it leads to cuts, bruises, and even chipped teeth! It’s the hottest month of the year and people are coming up with some pretty strange ways of cooling off. With a large tarp, some environmentally friendly soap and endless buckets of water in hand, professional stunt group SuperTramp created a DIY slip-n-slide. What’s so dangerous about that you ask? Instead of a plastic pool at the end of the slide, these stunt performers slid off a 50-foot cliff and into the lake below. The video, which took two days to film, shows members sliding off in…
  • (Mis)Perception on a Plate: 5 Formerly Vilified Foods

    Max Martens
    18 Jul 2014 | 5:09 am
    Those of us in PR who represent food, nutrition and health products are often re-explaining and redefining our consumables based on evolving science. While other industries such as consumer electronics definitely have lots of technical updates to communicate to passionate publics, people tend to have a special level of concern about a product they actually swallow and put into their bodies. Is it wholesome and nutritious? Will it keep me from getting a disease, or will it cause unwanted side effects? The answers to those questions can change over time as researchers conduct more studies, and…
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish - Social Media for Associations and Nonprofits

  • Association Social Media: American Occupational Therapy Association (AOTA)

    Maddie Grant
    23 Jul 2014 | 5:00 am
    I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.  In this series, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  Whoo hoo! —————— Stephanie Yamkovenko, AOTA First up – let’s all…
  • The Importance of Testimonials and Social Media

    Scott Huntington
    21 Jul 2014 | 5:00 am
    Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute necessity for your website. Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey, and 54% of these B2B respondents said that they have generated leads through social media. With that being…
  • [Cool Infographic Friday] Content for SEO

    Maddie Grant
    18 Jul 2014 | 5:00 am
    Quoth this post: “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers. But marketers should take note that not just any content will boost search performance – especially in the post-Panda searchscape.” More like this...3 Reasons Why Content…
  • 21st Century Collaboration in Action: The Path To Belgium’s First AMC

    Maddie Grant
    17 Jul 2014 | 5:00 am
    Guest post by Marc Mestdagh, ceo 2Mpact, Executive Director of BSAE (Belgian Society of Association Executives) – follow him at @2Mpact Here’s looking at you, AMC! Report: http://www.2mpact.be/sites/default/files/AMSE_whitepaper2013_v2_0.pdf Life would have been so beautiful. Imagine discovering a business model to provide professional services for associations. All- inclusive, state of the art, a myriad of cases and best practices confirming its raison d’être. Just take it off the shelf, and use it. Go on! What if we would call ourselves the first Belgian Association…
  • Calling all Association Social Media Managers

    Maddie Grant
    16 Jul 2014 | 5:00 am
    Are you an association social media manager? Then I want to hear from you! I’m starting a rockin’ new series of interviews right here on the blog. I’m looking for folks who would like to be interviewed for SocialFish by yours truly… and you will get to show off your good social media stuff and get a big bump of traffic your way in return, along with my eternal gratitude! Those of you who have been reading us since the early days, when we were mere guppies in the social media pond, may remember I did a series like this a whole 4 years ago (along with an Associations Now…
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    Christopher S. Penn

  • Out of Office: Vacation

    Christopher S Penn
    18 Jul 2014 | 5:05 am
    For the first time in quite some time, I’m going on vacation. What’s different about this vacation, however, is that it will be entirely off the grid. I’m going up to northern Maine, to an area that does not have wireless coverage or Internet access, on purpose. (yes, there are still places like that in the world, though they’re increasingly rare) While I am gone, I’m going to try a little experiment. Instead of new posts pre-written in advance or guest posts, both of which I’ve tried before, I am going to leave the blog as-is and use reruns on social media to see…
  • Jargon is a tell for marketing cluelessness

    Christopher S Penn
    17 Jul 2014 | 4:23 am
    In the world of stage magic and especially close-up, table magic, magicians can suffer from what’s called a tell. This is an error, a performance flaw in the trick that gives the whole trick away. It’s the egg you didn’t have fully tucked up your sleeve, or the coin peeking out the bottom of your hand. It’s the misdirection that wasn’t convincing enough to draw your eyes away from the pocket. One tell and the illusion crumbles. This gets trickier and trickier the more you perform for other magicians, too – a very minor tell to the layperson becomes a…
  • Marketing sophistication and the Art of War

    Christopher S Penn
    16 Jul 2014 | 3:59 am
    Sun Tzu said in the Art of War, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Today, knowing yourself and your competitors when it comes to digital marketing is easier than ever. With freely available tools, you can quickly ascertain the sophistication of a company’s digital marketing capabilities, from your own company to competitors to prospective…
  • What Ingress could mean to digital marketers

    Christopher S Penn
    15 Jul 2014 | 3:51 am
    Yesterday, Google finally opened up the augmented reality game Ingress to iOS users, after having been an Android app for over two years. Ingress is a game in which you travel the real world, gathering resources, and looking for “alien portals” to take over or defend using your smartphone or tablet; these portals exist in the real world as historic landmarks and points of interest. It’s a fun game, filled with a great storyline and intriguing gameplay, especially since it requires that you actually get off your butt and travel to physical locations around you in order to…
  • When conferences aren’t enough

    Christopher S Penn
    14 Jul 2014 | 5:08 am
    At a certain point in your journey to becoming a competent marketing professional, you’ll find yourself at a marketing conference. Conferences are terrific places to meet new people, to get exposed to new ideas, to jump headfirst into a topic area and see what’s available, at least at good conferences. Think of conferences like a buffet restaurant with a thousand different dishes. You can have the experience of snacking on a little bit of everything, or have a few exploratory bites and dine on a familiar, reassuring dish. At some point later in your career, you will wonder whether…
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    Socialmedia.biz

  • Why Google Plus is more like a forum than a social network

    Chris Abraham
    23 Jul 2014 | 5:02 am
    A Google+ affirmation graphic. Tips on what works and doesn’t work on G+ This is the second of a three-part series on Google Plus. Also see: • Hey Google! Here’s why Google+ is still a ghost town • Next: Why Google Plus is the antisocial network Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. It occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer. It’s a global reboot of the message board. If you want to…
  • Amp up your Facebook page and generate more leads with a contact form

    MediaShower
    21 Jul 2014 | 5:04 am
    Contact forms are among the most powerful – and most underutilized – apps for Facebook. From the opening page of PageYourself.com. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the never-ending hunt to make my Facebook page stronger than the day before, I’ve found that one of the most powerful add-ons is also one of the most underutilized: contact forms. Facebook is still far and away the most widely used social media marketing site, and a contact form…
  • Why smart TVs may be the future of home entertainment

    Ayelet Noff
    16 Jul 2014 | 3:00 am
    Photo credit: CC-BY lac-bac, Flickr The future of TV is a smart, personal experience People are always saying things like, ‘‘Oh, I never watch TV’’ and ‘‘I don’t even own a television,’’ which is perfectly fine until you hear them discussing the latest episode of ‘‘Game of Thrones’’ or ‘‘The Big Bang Theory.’’ So, if they don’t have a TV, how exactly are they watching their favorite news, sports, sitcoms, dramas, movies, and so on? While they may not be watching their TV programs on an actual television set, the vast majority still manage to keep up with…
  • Hey Google! Here’s why Google+ is still a ghost town

    Chris Abraham
    14 Jul 2014 | 5:02 am
    The Cerro Gordo ghost town (CC BY photo by Cynthinee on Flickr) It’s time for Mountain View to listen up & get over their control freakery Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, nonprofits, educators, Web publishers, journalists. Ihave been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of…
  • Hosted numbers: One way to make your business grow

    MediaShower
    10 Jul 2014 | 3:42 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Business owners are always looking to cut corners, save money and streamline their operations. Hosted numbers have allowed me to do all three in the communications department of even my tiny business. Here’s how a hosted number can lead to simplicity and savings. Hosted numbers are phone numbers that are hosted by a third party that answers, fields, routes and forwards calls to the appropriate line. This could be a…
 
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    Gigaom

  • Devops guru on Cloud Foundry, OpenStack and why startups should steer clear of incubators

    Barb Darrow
    23 Jul 2014 | 11:29 pm
    On this week's Structure Show, Andrew Clay Shafer talks about his new gig at Pivotal, his issues with OpenStack, and updates us on why incubators still suck. Devops guru on Cloud Foundry, OpenStack and why startups should steer clear of incubators originally published by Gigaom, © copyright 2014. Continue reading….
  • PTC to buy Axeda its second acquisition for the industrial internet of things

    Stacey Higginbotham
    23 Jul 2014 | 6:09 pm
    PTC, a supply chain management software company has become a surprise buyer of industrial internet companies. Today it said it would buy Axeda in a deal valued at $170 million. PTC to buy Axeda its second acquisition for the industrial internet of things originally published by Gigaom, © copyright 2014. Continue reading….
  • Twitter airs its unflattering diversity numbers when all eyes are on Facebook’s second quarter earnings

    Carmel DeAmicis
    23 Jul 2014 | 5:06 pm
    Twitter picked a rather opportune moment to publish its horrifying staff diversity statistics: During Facebook's quarter two earnings release. Twitter airs its unflattering diversity numbers when all eyes are on Facebook’s second quarter earnings originally published by Gigaom, © copyright 2014. Continue reading….
  • Chinese marketing group to acquire Yves Béhar’s design firm fuseproject

    Katie Fehrenbacher
    23 Jul 2014 | 4:05 pm
    The value of design for the tech industry is exploding. Designer Yves Béhar is selling a 75 stake in his design firm to a Chinese marketing group. Chinese marketing group to acquire Yves Béhar’s design firm fuseproject originally published by Gigaom, © copyright 2014. Continue reading….
  • Ten years on, Facebook’s second quarter earnings show users are more engaged than ever

    Carmel DeAmicis
    23 Jul 2014 | 3:50 pm
    Facebook's latest user engagement numbers, coming from its 2014 second quarter earnings statement, show a company riding high. Of Facebook’s active users, 63 percent use the site every single day. Ten years on, Facebook’s second quarter earnings show users are more engaged than ever originally published by Gigaom, © copyright 2014. Continue reading….
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    Marketing Land

  • Marketing Day: Facebook’s Q2 Revenue, Shelf Life Of Mobile Ads & App Reviews By Shatner

    Amy Gesenhues
    23 Jul 2014 | 2:13 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2 Facebook’s financial winning streak continued today, as the social... Please visit Marketing Land for the full article.
  • Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

    Martin Beck
    23 Jul 2014 | 1:51 pm
    Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings... Please visit Marketing Land for the full article.
  • Most Consumers Reject In-Store Mobile Tracking — Or Do They?

    Greg Sterling
    23 Jul 2014 | 9:54 am
    The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and... Please visit Marketing Land for the full article.
  • How Spirit Airlines Embraced Brand Hatred And Won

    Steve Hall
    23 Jul 2014 | 8:30 am
    Spirit Airlines is a brand people love to hate. Perhaps you’ve seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people’s expectations. But not Spirit Airlines. Spirit... Please visit Marketing Land for the full article.
  • Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

    Amy Gesenhues
    23 Jul 2014 | 8:00 am
    As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman’s day job is spent promoting the North Lake Tahoe region... Please visit Marketing Land for the full article.
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    Convince and Convert

  • How to Be Visual (Even When You’re not an Artist)

    Melanie Davis
    16 Jul 2014 | 3:00 am
    The master said it best: visuals are now the most important element of content marketing.This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.”I’m not being modest. In middle school, I only got one “B.” It was in art, and the teacher was being generous. Here is what I turned in for my final project: (It’s supposed to be a bird.)The good news: Even someone who made that can create effective visual marketing. Without a...Read the whole entry... »        
  • Get Social Media and Business Advice and Tips with the Jay Today Show

    Jay Baer
    15 Jul 2014 | 5:00 am
    This is an exciting day for me.Today is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes almost every business day Each episode includes a social media, content marketing, business or entrepreneurship tip or commentary Each episode includes a shout out to someone in business YOU should be followingHere’s a Slideshare presentation that describes the show, and includes several episodes embedded: Announcing a brand new social media and...Read the whole entry... »        
  • 3 Foolproof Ways to Create Contagious Content

    Marcus Ho
    14 Jul 2014 | 3:00 am
    As the online space gets noisier with an overpopulation of advertisements, content marketing has become one of the most effective ways for brands to differentiate themselves. In fact, Demand Metric claims that dollar-for-dollar, content marketing generates around three times as many leads as traditional marketing.But here’s the problem many marketers have when it comes to creating content: It takes up too much time for them. They need to brainstorm, research, write, and edit.Even if time is...Read the whole entry... »        
  • Why Being Nimble Was the Key to Success for This Social Media Strategist

    Jay Baer
    11 Jul 2014 | 3:00 am
    Tweetable MomentsCompanies must be very fluid in making decisions that articulate a company’s persona in the media.nickciceroTweet ThisAn Interesting Social StartNick Cicero has always been a musician. Since the age of six, he’s played the trumpet and went to college to pursue his jazz trumpet career. Because he was entering higher education around the same time that the internet was taking off along with many high-level desktop applications, he began composing music...Read the whole entry... »        
  • Ikea Russia Launches First-Ever Instagram Website

    Jessica Gioglio
    10 Jul 2014 | 3:00 am
    File this one under: Why didn’t we think of that?Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection.Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.IKEA PS: Instagram Website from Instinct on ...Read the whole entry... »        
 
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    The Online Community Guide

  • 250 Community Professionals Are Going To SPRINT In San Francisco, Will You Join Them?

    Richard Millington
    23 Jul 2014 | 11:30 pm
    FeverBee's Community SPRINT October 29th - 30th250 Community Professionals Yes everyone, this is it. On the 29th to 30th October, we’re going to run the event we’ve been planning for the best part of the year. If you sign up this week, you get both days for $315 (or much less). http://sprint.feverbee.com   Are you going to SPRINT? On October 29th - 30th, we're going to bring the world's top community experts (some you know, some you won't) to Share Practical, Relevant, Ideas and New Tactics (SPRINT). Day 1 will be an intensive workshop. We’re going to train a small…
  • Community Rituals

    Richard Millington
    22 Jul 2014 | 11:30 pm
    David Spinks has a fun tradition for the CMXSummit. Everyone jumps up and applauds speakers as they walk on stage.  It's fun for participants and a buzz for speakers.  Some communities (especially those we're involved with) ask members to share their biggest mistake. It breaks down emotional isolation from the community. It typically gets a good response. It's interesting to established regulars. It facilitates bonding. Sharing the biggest success/fear can work just as well.  Small, exclusive, communities can profile newcomers or invite members to share their…
  • Building Early Participation Habits In Your Online Community

    Richard Millington
    21 Jul 2014 | 11:30 pm
    Here's a typical approach to growing a community in which members participate. None of these ideas will be new to you.  1) Ask your members to share their best advice, funniest story, biggest challenge, or anything else that is the 'best, most' or definitive response to the question. This drives activity from existing members.  2) Publish this as an eBook. Each members gets their own page. Every page links back to both the member profile to ask for more information and a link to a relevant discussion within the community. This can be as big as you like it to be. You…
  • Six Great Community Concepts

    Richard Millington
    20 Jul 2014 | 11:30 pm
    The best community concepts are aligned to an existing motivation. They help us do something we already want to do.  The BJFogg model is a good way of talking about existing motivations.  Most organizations develop a community about themselves. They’re shocked their precious members don’t want to talk about them.  If members are visiting, but not sticking. It’s usually a concept problem.  Base your concept around one of the six core motivations:   Pleasure If you can identify the specific activity members like to do within the topic, it's easier to…
  • I Created That

    Richard Millington
    17 Jul 2014 | 11:30 pm
    It's hard to see most established communities vanishing overnight. This is because communities (the authentic, genuine, communities) are such a big part of who we are. We take great joy and validation from participating in the community. In many cases, it's our conduit for identification. We know more about ourselves through our community interaction. To walk away from a community would mean leaving behind a huge part of our identity. But that only happens if it is an authentic, real, community. It only happens when the community was stitched together over many years. It only happens…
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    Daily Blog Tips

  • Google Plus vs. Facebook: Weighing up the Pros and Cons [Guest Post]

    Ali Luke
    22 Jul 2014 | 7:00 am
    This is a guest post from Jon Mowat. Whether you’re building a business or promoting your blog, it’s difficult to ignore the huge influence social media can have. Facebook is still the most popular social network by far, but it may surprise you to find out that it’s not Twitter but Google Plus that comes in at second place, and by quite some way. In fact, of all the social media users out there, 70% are estimated to have a Facebook account, while 50% have a Google Plus account. If you’re going to be promoting yourself it’s difficult to ignore either of these two giants. Let’s dig…
  • What Makes YOU Decide to Read a Blog Regularly?

    Ali Luke
    21 Jul 2014 | 6:50 am
    If you read DailyBlogTips, it’s a safe bet that you read some other blogs too. What makes you decide to add a blog to your RSS reader (or to subscribe by email)? Which blogs do you find yourself going back to again and again? As you’re browsing the web, you probably come across new blogs on a regular basis. Maybe: You follow a link on Twitter to a post on a blog you’ve not read before. A friend recommends a blog to you on Facebook. You search for a topic on Google and click on the top result, which leads to a new blog. One of the newsletters you subscribe to links to a round-up of great…
  • Four Tell-Tale Signs of an Amateur Blog (Are You Avoiding These?)

    Ali Luke
    18 Jul 2014 | 12:35 am
    Does your blog make an instantly good impression on visitors? Or do they get the impression, within seconds, that you’re an amateur? While there’s nothing wrong with being a hobbyist blogger, you probably want to be taken seriously (even if you’re not trying to make money blogging). We all make snap judgements, though, and if your blog doesn’t look like a reputable, high-quality read, visitors won’t come back. They may even be put off linking to you (despite your great content) if your blog looks particularly amateur. So what can you do to give a better impression? Simply avoid…
  • Jargon Busters #3: Understanding (and Installing) WordPress

    Ali Luke
    17 Jul 2014 | 6:11 am
    Even if you haven’t started your blog yet, you’ve probably heard of WordPress. You might not be too sure exactly what it is, though, whether you need it, or how best to get it. In this post, I’ll be demystifying WordPress, and explaining how to use it for your blog. If you missed them, you might want to read the first two parts in this series first: Jargon Busters #1: Understanding Domain Names Jargon Busters #2: Understanding Web Hosting WordPress is a blogging platform, which means it’s a piece of software that runs on your website (not on your computer) to make it easy for you to…
  • Jargon Busters #2: Understanding Web Hosting

    Ali Luke
    15 Jul 2014 | 1:18 pm
    Welcome to the second part of our jargon-busting series. If you missed the first part, which deals with Domain Names, you can find it here. Having a domain name is a great start … but it’s not the only thing you need in order to get your website online. Your site needs to be “hosted” on the web. That means that all the files for your site have to be stored on a computer that’s connected to the internet, so that people can see your site when they visit it. Now, technically, you could keep your website on your home computer and set things up so it could be accessed – but no-one…
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    Poetslife

  • Practical Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Practical Prepper: A Common Sense Guide to Preparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
  • I Got the Phone Call Every Parent Fears

    Bruce Curley
    4 Jul 2014 | 1:14 pm
    “Eamon has been in an accident but he only has a scratch to his head. He’s been taken to Nanticoke Memorial Hospital with the other two boys for routine examination.”This is what my wife was told by Michelle, another high school football mom, at 11:02 Saturday June 17, 2014. She was referring to my youngest son, Eamon, who was on his way home from Senior Week at Ocean City, Maryland. This is a yearly rite of passage most parents fear and most high school students in our area undertake the week after the graduate.My wife and the football moms had several meeting with the 11 members of…
  • Honoring the Benghazi Legends Woods and Doherty

    Bruce Curley
    6 May 2014 | 8:32 am
    In the time-honored tradition of veterans helping veterans, my friend and sculptor Greg Marra is helping combat vets with PTSD and other war wounds to heal through sculpture at Veteransart.org.He is also creating statuary to honor the sacrifices of Glen Doherty and Tyrwone Woods.We can never really thank them adequately, but we can honor them as Western warriors have been honored going back to the ancient Greeks. Below is a press release from Greg that explains the project.The pond scum who watched them die on live satellite feed will never honor them, so we must do our duty and provide them…
  • Active Shooter, Bomb Threat, of Just Rumors

    Bruce Curley
    21 Mar 2014 | 8:56 pm
    “There’s an active shooter at South Carroll High School!!! God, I hope Eamon is safe! What can we do!!?”That is what I heard through my wife’s sobbing when I picked up the phone at 2.48 on March 20, 2014.As my son had played “Amazing Grace” on violin for the grieving families of the two victims of the Columbia Mall active shooting just two months earlier, my mind went into full alert overdrive, my vision narrowed, and my hands began to sweat.“How do you know there is an active shooter?! Who told you?”“Kim.” She said.Now I was even more alarmed. Kim is the mother of my son…
  • How to Survive a Water Contamination Event

    Bruce Curley
    26 Jan 2014 | 8:24 am
    The West Virginia chemical spill that contaminated the water sources for over 300,000 Americans did not get much media attention. Had it happened in Silicon Valley, Manhattan, or another media center, you would have heard every detail repeated in the 24-hour news cycle. Just because it was generally ignored by the elite media, does not mean it was not important lessons.When my older son went to school at West Virginia Wesleyan, I saw the Elk River. Just magnificent. And if a river that large can be polluted that fast, we need to pay attention to the lessons this spill offers.Glen Meder, a…
 
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    Nate Ritter

  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
  • Why I Removed Social Media Widgets

    Nate Ritter
    9 Feb 2014 | 1:15 pm
    I’ve done a small underground overhaul on this blog by switching hosts to Media Temple because it’s been faster and more reliable than ASmallOrange. I’ve also removed social media widgets from this site, and I don’t plan on bringing them back. Social media widgets (likes, tweets, pluses, etc) have two reasons for being: (1) They create social proof if the numbers are high enough and (2) they give people a fast way to share the page with others. The downsides, however, are they make the site slower to load, and if your page doesn’t go viral it actually ends up…
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    Louis Gray

  • Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard

    15 Jul 2014 | 11:00 pm
    Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. I haven't been happy with mine for a long time, but that's now all changed, with a system from Rachio, my latest move to make my home smarter and more connected.Like my Nest thermostat and smoke detectors, Rachio converts a long-neglected but important part of the home, and gives it intelligence, tapping…
  • 50 Top Startups from 2010: Acquired, Pivoted or Still Going?

    29 Jun 2014 | 11:30 am
    Editor's Note: This is one of the longest posts I've made - in length and duration. It's said that one year in the life of a startup is the equivalent of dog years when compared to more established companies. So looking back to a post I made just over four years ago is the equivalent of a generation of startups, and a quick glance at each shows what you'd expect from a generation of change - with some names graduating to the big time, others running in place, and yet a good chunk who've disappeared altogether.My goal with this June 2010 post was not to highlight the top private companies, as…
  • 100 Days of Solar Energy: Like Having Two Priuses on My Roof

    22 Jun 2014 | 1:00 pm
    100 days ago, we fired up our solar panels from Sunrun, and started being an energy producer, instead of an energy hog. With a few bills under our belt, we’re saving as much money as we would have saved on gasoline had I bought two Toyota Priuses for our comings and goings. In the 99 days of records we have so far, PG&E tells us we produced more energy than we consumed in 82 of those days, and in the rare occasion where we’ve tapped the grid, it hasn’t been for much. Living in Silicon Valley, home ownership is already expensive enough without having to worry about whether my kids…
  • The Myth of the Billion Dollar Startup

    19 Jun 2014 | 3:00 pm
    According to the Wall Street Journal, there are now as many as thirty companies who consider themselves startups valued at a billion dollars or more, based on how much money they’ve raised through private equity funding, and how much of the company they gave up to get that funding. But while the meme of “yet another billion dollar startup” is a fun one, the reality is that these are instead highly valued private companies who operate like public companies, and have the same kind of deep resources that most public companies have, but haven’t yet taken that leap to the retail trading…
  • Staying Ahead of the Curve on Tech Trends Isn't Trivial

    2 May 2014 | 11:10 am
    When it comes to picking choices in tech, making the wrong decision on formats, manufacturer, or version can set you back in terms of dollars, leave you with rapidly obsoleted hardware, or find you investing time in something that provides you with non-optimal returns.As an early adopter, you have a higher tolerance for risk and you take bets on product direction before the rest of the population may agree with you, and your choice to move one direction can act as the initial spark in a good situation, or as the canary in the coal mine, in a negative one. This thought crossed my mind as we…
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    Firebelly Marketing

  • Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

    Chad Richards
    23 Jul 2014 | 3:05 pm
    Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove
  • New Twitter Analytics: Everything You Need To Know

    Chad Richards
    18 Jul 2014 | 7:00 am
    Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how
  • Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney

    Shelby Henderzahs
    17 Jul 2014 | 7:38 am
    Your Current Approach to Marketing Could Make You Irrelevant. Fast. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How
  • Consumptions: The Hidden Facebook Engagement Metric

    Chad Richards
    14 Jul 2014 | 6:00 am
    Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights. What am I talking about? Consumptions
  • Top 8 Reasons Your Earned Media Team Is Failing 

    Duncan Alney
    11 Jul 2014 | 10:26 am
    If you’re thinking about investing in earned media efforts, you need to ask yourself — how can I do something that is interesting TO MY AUDIENCE? The concepts that are interesting to you, and the concepts that are interesting to your audience are not always the same concepts. Ask yourself another question — where are
 
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    ConverStations: Small Business Improvements

  • Your Face is a Conversation Station #Thoughtography

    Mike Sansone
    23 Jul 2014 | 5:06 am
    I was blessed to see a Hospice Social Worker talking with a family recently. Her listening style was what I would call Full Face Listening, and the empathy she has for this family was communicated as much in her facial expressions as she listened, than while she was talking. It reminded me that our face, our eyes and brows, the movements of our lips and cheeks, all are part of our conversation. It also reminds me of the opening of an Earth, Wind, and Fire song, On Your Face (listen here): Ain’t it funny that the way you feel, shows on your face- and no matter,how you try to hide…
  • Pictures and Images and Words: A Thoughtography Assignment

    Mike Sansone
    22 Jul 2014 | 1:25 pm
    Pictures and Images are more important to your content delivery than ever before. Everyone is taking pictures, sharing pictures, and posting pictures. Your friends, your customers, your prospects. Your turn. Sites like Pixabay and MorgueFile are making quality photography more readily available for you to use with proper attribution. Tools like PicMonkey and Canva are making it easier to create your own images with text overlays. By adding words to images (we call it Thoughtography), you can deliver your message for multiple types of readers and learning styles. Re-purposing content also…
  • Save Your Research Work on the Cloud – With TabCloud

    Mike Sansone
    21 Jul 2014 | 10:36 am
    There are often times I’m doing research or looking for photos for a project, and I’ll get a call or message that trumps the project in priority or urgency. If I have lots of tabs open in the browser, I don’t want to lose that work – so I click on a nifty tool called TabCloud, a Chrome browser extension (there is also a Firefox add-on in beta) Recently, that scenario played out just before a road trip. I was at my desktop putting together some a photo library for a client (including a spreadsheet with attributions) when a call came in. I immediately clicked on the…
  • Week in Review July 12 – 19, 2014: Posts and Podcasts

    Mike Sansone
    20 Jul 2014 | 11:35 am
    Week in Review July 12 - 19: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: July 19, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. Week in Review July 12 – 19, 2014: Posts and…
  • Profitability Isn’t an Event; It’s a Habit (Thoughtography)

    Mike Sansone
    20 Jul 2014 | 4:01 am
    A financially healthy company is a result of a series of small daily financial wins, not one big moment. Profitability isn’t an event; it’s a habit. - Mike Michalowicz in Profit First Profitability Isn’t an Event; It’s a Habit (Thoughtography) is a post from: ConverStations You just finished reading Profitability Isn’t an Event; It’s a Habit (Thoughtography)! Consider leaving a comment!Follow SmallBizTracks on Twitter or Facebook or on Google+       Related StoriesFocus on the Road, Not the WallPlan for the Pivot (Thoughtography)One Ending is Another…
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    RyanSpoon.com » Blog

  • Introducing Fantasy Football 2014

    Ryan Spoon
    23 Jul 2014 | 5:25 pm
    Introducing ESPN’s new Fantasy Football apps for 2014 – available now on iOS and Android. Highlights of this release are: - Entirely new visual design - Full relaunch of the Android application - League creation and drafting from your mobile device - Get a team & join a league from your mobile device - Invite your friends with email, Twitter, Facebook Messenger or text message - Free alerts for injuries, scores, trades, and more - Fantasy News and Videos from ESPN Fantasy Football analysts. And here are a couple of The Commish ad spots running on TV and other media:
  • ESPN, Google & World Cup Highlights in Search Results

    Ryan Spoon
    14 Jun 2014 | 8:03 am
    Yesterday, Google and ESPN combined to deliver real-time video highlights directly into Google search results via Google’s homepage, World Cup related search queries and Google’s new World Cup page, and so on. This integration will be live during the entire 2014 World Cup – meaning soccer fans can find their highlights. - on ESPN.com & ESPNFC.com, ESPN’s suite of mobile apps - on social media through integrations like Twitter Cards that play directly in-line and are sharable and embeddable - and now on Google and directly within search results At ESPN, our mission…
  • Today on ESPN: US Open, World Cup 2014, NBA Finals

    Ryan Spoon
    12 Jun 2014 | 7:26 am
    Today is one of those special days at ESPN: live on our networks and our digital suite of applications you’ll find the US Open at Pinehurst, the opening game of the 2014 World Cup (Brazil vs. Croatia) and then Game 4 of the NBA Finals (Spurs at Heat). And that’s in addition to a roster of other sporting events, news and happenings. It’s a magical sports day and you can follow it all live and live-streamed on ESPN and ESPN apps. Everything will be available on Watch ESPN - which you can access on web, iPhone & iPad, Android phones & tablets, Apple TV, Chromecast,…
  • ESPN Radio Now on iTunes Music – In time for World Cup 2014

    Ryan Spoon
    11 Jun 2014 | 7:25 am
    Ahead of tomorrow’s opening World Cup game, ESPN Radio has launched on iTunes Music. To access the live stream of ESPN Radio, just open iTunes Music on your iPhone or iPad and either click on the ESPN Radio channel or search for ‘ESPN’. And with World Cup starting tomorrow (Brazil vs. Croatia at 4pm EST), you will also be able to listen to the game live on ESPN Radio within iTunes Radio or the iOS / Android apps. More to come on World Cup 2014…
  • Introducing WatchESPN for Amazon Fire TV

    Ryan Spoon
    2 Apr 2014 | 2:40 pm
    Today, Amazon released their new Fire TV – available immediately and priced at $99. As part of that announcement and release – WatchESPN has launched on the Fire TV, giving users access to ESPN’s suite of live programming and 1,000s of additional games & events exclusively available via ESPN3. Also noteworthy: WatchESPN is now available to Dish subscribers.
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    The Engaging Brand

  • No Budget? Business Innovation Tip- No money required

    Anna Farmery
    23 Jul 2014 | 7:51 am
    Do you stop yourself from being innovative because you don’t have the business resources or funds available? What if I said you don’t need either? Copying is easier than ever. Copying is a wonderful way for your business to grow. Often the first to market is not the ultimate winner because they copy the basics and refine to something even better…..just think Google! When something is easy, business can do it without thinking. But when you copy without thinking…you are copying! When you copy and apply your thinking, you can be innovative! Business innovation does not…
  • A Fun Truth About Social Media Marketing Success

    Anna Farmery
    22 Jul 2014 | 4:49 am
    Marketing needs reasons and social media is a great vehicle to share those reasons. Reasons need to act as a glue between We understand what your problem is and demonstrate it daily. We understand what is important to you and demonstrate it daily. We understand what you want and demonstrate it daily. We understand to give is better than to receive and we give daily. So when you wonder what you should share, what social media marketing will work and what to write on social media…ask yourself these questions What are our reasons for being in business? Why are we in business and How do we…
  • Podcast 495 – Selling When You Hate Business Networking

    Anna Farmery
    21 Jul 2014 | 1:09 pm
    Do you hate networking? Do you find business networking cringe-worthy? John Corcoran of Smart Business Revolution has an amazing story. John has no Ivy League background yet he landed a job as a writer in the Clinton White House at the age of 23. How? Well, John learned how to become an intentional networker….and now he helps people like me who enjoys business networking when it just happens but feels uncomfortable when you have to ‘make it happen’. We cover How to network to get more clients. How to develop a triple win mindset for better business networking. What is…
  • The Ultimate Guide To Great Marketing Ideas

    Anna Farmery
    18 Jul 2014 | 5:26 am
    Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this…..they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Great marketing ideas recognise that human beings need nurturing, to allow them to sell the idea to…
  • Don’t Forget This Fact About Social Media Connections

    Anna Farmery
    17 Jul 2014 | 7:16 am
    Connections. Connecting. Everything you read about social media is about connections. However often what is forgotten is that to connect to something, you need to disconnect from something. If you try and connect to everyone through everything, everywhere then you dilute the sense of your brand on social media. To understand what type of disconnections you need to think about to improve your social media success, think about… What will you NOT do? What part of the market will you not serve and what problems will you NOT solve. Then either find a partner or someone that you can steer…
 
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    NTEN

  • Our Website as Our Home Base

    Steph
    23 Jul 2014 | 11:29 am
    Amy Sample Ward CEO NTEN The internet might be everywhere, but where are you? Amy makes the case for making your website your digital home. At NTEN, we're all over the Internet: we've got a community platform supporting online discussions and local events; microsites for both the Nonprofit Technology Conference and the Leading Change Summit; monthly email newsletters highlighting guest articles and new research on the blog; and social media profiles where we engage with the community regularly, including on Facebook, Instagram, LinkedIn, and Twitter. For all this effort to create content and…
  • 8th Annual Nonprofit Technology Staffing and Investments Report

    Amy
    22 Jul 2014 | 11:00 am
    We are excited to release the 8th Annual Nonprofit Technology Staffing and Investments Report! This research provides valuable benchmarks to help you assess and plan your technology budgets and strategies, and considers the nonprofit sector as a whole to gauge the maturity and effectiveness of technology strategies and use. With NTEN's theory of change in mind, this report examines technology staffing levels, technology budgets, and overall organizational approaches to technology decisions, as well as technology oversight and management practices. We have a number of key findings…
  • Five Things to Do Now to Enhance Your Nonprofit’s Website

    Steph
    22 Jul 2014 | 9:55 am
    Adam Hostetter Web Design & Development Lead American Technology Services Here's a listicle that breaks down some trends and can help you help your website produce greater impacts. Website design and development is a moving target where little changes can make a huge difference to your nonprofit’s website performance over time. In the past few years, you’ve heard a lot about responsive/mobile websites and the use of videos/ graphics to make the content more user-friendly. A lot of that still holds true. Here are some additional trends for making your website produce greater…
  • Connecting Resources and People: a Journey from Website to Digital Strategy

    Steph
    21 Jul 2014 | 1:38 pm
    Reggie Henry Chief Information Officer ASAE: The Center for Association Leadership From website to interactive content space and digital strategy hub: Reggie Henry from ASAE tells all. Content-rich websites are resplendent with both opportunities and challenges. NTEN staff met up with Reggie Henry, CIO of ASAE: The Center for Association Leadership, to understand how their membership organization went about meeting the challenge of better connecting ASAE's online resources and information to the members who need and want specific content.
  • How to Have a Killer Online Donation Page

    Steph
    21 Jul 2014 | 12:44 pm
    Leah Merrill Software Analyst Capterra A silky smooth donation page can make the difference between a gift from a new supporter and a missed opportunity. For many organizations, their primary means of receiving donations is through their donation page.  For this reason, it is really important that you make sure that your page works well and is straightforward for your donors to navigate.  Here are a few tips on how to make your online donation page the best that it can be.
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    PsyBlog

  • The Unhappiest and Happiest U.S. Cities Revealed By Nationwide Survey

    Jeremy Dean
    23 Jul 2014 | 6:40 am
    'Unhappy' cities have always been unhappy, new analysis of U.S. satisfaction with life finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: America: Happiest and Saddest States People Are Happier When They Do The Right Thing Urban Living: Green Spaces Improve Your Mental Health Antidepressants: Higher Rates of Psychological Side-Effects Revealed by New Study How to Set Goals That Lead to Happiness
  • How Cannabis Causes Paranoia

    Jeremy Dean
    22 Jul 2014 | 6:36 am
    Cannabis study provides insight into how to treat serious mental disorders.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Long-Term Stress Affects Short-Term Memory Exercise Can Improve Long-Term Memory Caffeine Improves Long-Term Memory When Consumed After Learning OCD: The Surprising Truth Magic Mushrooms: How They Affect the Brain’s Emotion Centres
  • How to Deal With Stress and Anxiety: 10 Proven Psychological Techniques

    Jeremy Dean
    21 Jul 2014 | 6:31 am
    Ten techniques you can use to deal with stress that you can't avoid.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 5 Relaxation Techniques for Anxiety Unwind: The Science of Rest, Relaxation and Sleep 8 Fascinating Facts About Anxiety Anxiety: Getting Excited Beats Trying to Calm Down Chronic Stress Early in Life Causes Anxiety and Aggression in Adulthood
  • Cyberloafing at Work Makes You More Productive

    Jeremy Dean
    20 Jul 2014 | 6:31 am
    Surfing the web at work for leisure makes you 9% more productive, a new study finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: “Is the Internet Good/Bad For You?” and Other Dumb Questions The Incubation Effect: How to Break Through a Mental Block Can You Be Addicted to Facebook or is it Just a Bad Habit? The Positive Effect of Creative Hobbies on Performance at Work Buy Less Insurance
  • Do Women Talk More Than Men? Depends on the Context

    Jeremy Dean
    19 Jul 2014 | 6:10 am
    The received wisdom about which gender talks more needs adjusting.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Are Men or Women More Cooperative? Are Men or Women Better at Multitasking? Empathy: Women Better Under Stress But Men Worse Men Want Women to Split Dating Costs But Are Scared to Ask Movie-and-Talk: Can This Simple Exercise Help Save a Marriage?
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    Media Culpa

  • Company uses flight MH17 crash to sell life insurance

    kullin
    18 Jul 2014 | 2:20 am
    The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens. Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed. The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
  • Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

    kullin
    17 Jun 2014 | 5:21 am
    Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably. Real time marketing is apparently a tactic that includes a high level of risk. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) 4 februari 2013 Clever video from the 2014 World Cup by Stabilo Sometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video…
  • Top Swedish Facebook pages in May 2014

    kullin
    12 Jun 2014 | 1:45 am
    I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and Twitter channels. The Swedish beer brand Norrlands Guld has the page with the highest average post engagement rate. Coop posted two of the three most popular posts in May I am also happy to see that a campaign I have been working on at my job for Coop has two of the three most popular post on Facebook last month. The campaign called #ekolöftet challenged the 8 parties of the Swedish Parliament to…
  • Facebook pulls the plug on frictionless sharing

    kullin
    28 May 2014 | 2:13 am
    In 2011, frictionless sharing was hailed by some as the future for social networks. Facebook launched a feature in which apps like Spotify and Netflix and news organizations like The Guardian could post a user’s activity to their wall, without asking for permission every time. While some criticized the move, others saw potential: “And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed.” But with increasing comptetion in the newsfeed, the feature hasn’t paid off and now…
 
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    Regular Geek

  • Geek Reading July 23, 2014

    Robert Diana
    23 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Scrum Master 2.0: A Scrum Master is Not | Elastic Leadership The Daily Six Pack: July 22, 2014 RabbitMQ in Multiple AWS…
  • Geek Reading July 22, 2014

    Robert Diana
    22 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Ars editor learns feds have his old IP addresses, full credit card numbers | Ars Technica How Models Change | Developsense Blog 3…
  • Geek Reading July 21, 2014

    Robert Diana
    21 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Complexity is the Excuse | Java Code Geeks The Daily Six Pack: July 18, 2014 Introducing inefficiencies into RavenDB, on purpose |…
  • Geek Reading July 18, 2014

    Robert Diana
    18 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Dew Drop – July 17, 2014 (#1816) | Morning Dew Double Shot #1386 | A Fresh Cup Converting JSON to XML to Java Objects using…
  • Geek Reading July 17, 2014

    Robert Diana
    17 Jul 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Daily Six Pack: July 16, 2014 | Dirk Strauss R: Apply a custom function across multiple lists | Mark Needham When a race…
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    Random Thoughts in Marketing

  • Kickstarter & Indiegogo have a Potato Salad problem

    23 Jul 2014 | 6:44 am
    By now you've likely heard of, or seen the over funded Potato Salad project on Kickstarter. To everyone's amazement, it not only met its intended goal of raising $10, but went on to raise over $61,000 from over 6000 backers. Cute...and it likely was a phenomenal PR event for Kickstarter, but they now need to be careful that they don't have a Potato Salad problem.Those who know me, know that I am a huge fan of both of the aforementioned services. I visit them often, and recently I am noting a huge influx of Potato Salad 'like' campaigns.  Not in the literal sense that people are…
  • Why you shouldn't hire me

    18 Jul 2014 | 12:22 pm
    One of my ventures AFPR is a consultancy where I offer all of what I have learned (mistakes and successes) over the past 20 years to small software and app. developers. Even though my greatest successes have been in product, or business strategy, and not just business development deals, that is often why entrepreneurs seek me out. The conversation us usually the same .... "Andy, I want you to do some business development for us. I noticed 'XYZ (their competition) corp. is having tremendous success and momentum...."More often then not, I either try to structure these engagements as more of a…
  • Dear @Twitter ...

    18 Jul 2014 | 7:45 am
    The past few months it has become more apparent that Twitter has a user issue.  Specifically, new users, and retaining them.  When Twitter reports their quarterly earnings at the end of July, you can expect to see their MAU's to likely be flat to perhaps up a few percent sequentially.  Twitter will ask analysts, investors et al to focus on other metrics, such as the billion + reach of their mobile ad network.  While I agree that Twitter will have an easy time monetizing, and showing great revenue growth, let's face it - Without user growth, Twitter is a dyeing asset.
  • The Death of Brick & Mortar Retail

    18 Jul 2014 | 6:13 am
    Traditional Brick & Mortar retailers have seen sales chiseled away over the past 10 years by a scrappy little sales channel called the Internet. This is a disruptive trend, and one that we all see. The smarter retailers saw this coming, and rather than conceding the war, the fought back. This is why even with the mega-success of Amazon, Walmart.com is right there fighting the good fight.Now however, with the advent of the Smartphone, retailers asleep at the wheel will find that the online challenge has 'stepped up it's game'.  I expect that within 5 short years, we will see even some…
  • Your blunder is your biggest PR opportunity

    17 Jul 2014 | 6:17 am
    If you have not already seen it, AirBnB just announced their new logo design. As horrible as it is, it is also the talk of the town.  You can not view a twitter of Facebook stream without seeing it mentioned.  Here lies opportunity.  Should I be part of the AirBNB team (I am not), I would be all over this.  How AirBnB could leverage this even more is simple.  Announce that you now wish to crowdsource a better logo design, and watch 'em talk about you even more!
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    Maggie McGary.com

  • What Online Communities Can Learn About Events from DashCon

    Maggie McGary
    15 Jul 2014 | 2:10 pm
    If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, overhead and general “we’ve always done it this way” mentality and operations of many associations.I will say, though, that despite my enthusiasm for online communities and, um, lack of enthusiasm for some aspects of association…
  • Are Groups Next on LinkedIn's Chopping Block?

    Maggie McGary
    9 Jul 2014 | 1:36 pm
    Last week, I blogged about the Facebook research thing (btw, PNAS has since published an “Expression of Concern” about the fact that they chose to publish the study). Since LinkedIn enabled publishing on their platform, I’ve been curious to see if it offers any value to users as opposed to just benefiting LinkedIn. While I refuse to write new content for LinkedIn’s benefit, I do occasionally re-post content from here out of curiosity to see how it does on LinkedIn compared to how it does over here on Mizz Information.I admit I’m surprised and a bit conflicted about the fact that my…
  • Who's Responsible for the Facebook Research Scandal? An Association Journal

    Maggie McGary
    30 Jun 2014 | 1:21 pm
    By now, you’ve undoubtedly read about the fact that Facebook is using us all as lab rats. Shocker, right? That’s just Facebook for you, just one more “oops” in the never-ending parade of privacy breaches.But esteemed scientific professional societies know better, right? Well, sadly, it appears that, at least in this case, they do not...or at least that the National Academy of Sciences (NAS)--the organization in whose journal the study was published--does not. According to NAS’s mission statement they are “private, non-profit society of distinguished scholars”--in other words, a…
  • My Cyber Awakening

    Maggie McGary
    30 Jun 2014 | 9:05 am
    As I mentioned in my last post, I recently started a new job, a large part of which is covering tech and cybersecurity issues. After five years of obsessively focusing on social media and community management, it’s an interesting change and fun to be learning so much. At the same time, though, it’s kind of terrifying, especially the cybersecurity stuff.Last week I went to a cybersecurity conference and the opening keynote started with a video called “Cyber Awakening.” I wish I had a link to the video--so far I haven’t been able to get it, but if I do, I’ll be sure to add it…
  • 3 Reasons Why Content Marketing Doesn't Work for Associations

    Maggie McGary
    19 Jun 2014 | 9:10 am
    On Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference--it was fun (as far as public speaking gigs go) and great to see so many association friends. If you want to see our five quick tips for improving your website in five minutes, you’re in luck--here’s the link to our presentation.I didn’t see Joe Pulizzi speak about content marketing, but Associations Now wrote about his presentation, and that he pointed out that associations are, for the most part, doing it wrong when it comes to content marketing. He said that according to a…
 
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    THE BLOGGER'S BULLETIN

  • How to Create a Business Blog (Even If You Hate to Write)

    Deb Lamb
    9 Jul 2014 | 10:18 am
    Not everyone is a natural writer. Perhaps the gift of prose is not in your basket of talents; or you simply don’t have the time or the patience to keep up with a blog for your business. But these days, if you want to build a successful brand, creating valuable content has to be an important part of your marketing strategy. If you ask many business owners, they feel the same way that you do: blogging is a necessary evil. Content marketing has proven to be a valuable part of any business’ marketing plan for many years and it will continue to be because today’s consumers are taking in a…
  • How to Drive Your Business With an eBook

    Deb Lamb
    14 Mar 2014 | 8:19 am
    Every business has at least a dozen stories to tell. Today, sharing those stories through an eBook format with your audience goes a long way in driving business. Using eBooks as a marketing vehicle is a hugely underutilized tool that so many businesses are missing out on. Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram. Offering your customers free content created just for them is another way to forge a deeper connection. An…
  • 30 Jan 2014 | 6:43 pm

    Deb Lamb
    30 Jan 2014 | 6:43 pm
    It is no secret that, if you want to be successful online, you need to produce valuable, unique content. The Internet is bursting with potential customers who are all online searching for answers, new products and the right service provider for their needs. For small business owners, the way to draw those customers to you is to snare them with your content. The rules for online content have been that you 1) Stick to a consistent posting schedule, and 2) You write at least 500 words a day. But there is another rule that needs to be added to the others: Generate a list of content ideas. To stay…
  • Why Your Business Needs to Have a Blog

    Deb Lamb
    24 Jan 2014 | 3:55 am
    Content continues to be a very important driver of traffic. When you have the traffic, your business sees a boost in online sales. This is why businesses need to put a lot of effort into content marketing. If you have unique, beneficial quality content, you will be able to increase traffic to your site. One of the best ways to make sure you have fresh content available online is to maintain a business blog. A business blog is a short-form piece of content that is posted to the blog section of your business’ website. Each blog post needs to be about a specific topic that relates to your…
  • What do Petticoats and Writing Have in Common?

    Deb Lamb
    2 Jan 2013 | 4:00 am
    As I was sitting in my recliner last night, trying my best to find that light-bulb moment or the next viral blog post, for some reason the petticoat came to mind. I know you’re thinking…what!? My sentiments exactly! I had no idea where I was going with this, but something sparked inside me to simply start writing. I was hoping it would come to me as fast as my speedy typing. Wikipedia defines the Petticoat as follows: “In historical contexts (sixteenth to mid-nineteenth centuries), petticoat refers to any separate skirt worn with a gown, bedgown, bodice or jacket; these petticoats are…
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    Community Building

  • Avoiding groupthink in online communities

    Martin Reed
    10 Jul 2014 | 1:44 pm
    An unavoidable cliché: variety is the spice of life. Something to be aware of as a community manager, though. Your community learns from your leadership. They learn what the community’s accepted behaviors and norms are. What you do influences the culture of your community. Make sure you’re not creating the same type of content over and over again. More importantly, make sure you’re not rewarding the same type of behavior over and over again. If you’re always directing the spotlight at community members who are making the type of contributions you want to see in the…
  • Can you be trusted, community manager?

    Martin Reed
    22 Jun 2014 | 5:35 am
    If not, quit now. To be an effective community manager, trust is absolutely vital. Your employer places their trust in you. Your members place their trust in you. You need to be able to follow through on your promises. You need to always under-promise and over-deliver. You need to be able to keep secrets (plenty will be shared in a thriving community). You need to respect privacy and you need to respect the community guidelines you’re responsible for enforcing. What does distrust breed?… …Nothing you want in your online community, that’s what.
  • The best ideas won’t always come from you

    Martin Reed
    6 May 2014 | 4:01 pm
    Sometimes your community will come up with (and act upon) their own ideas. Sometimes these ideas will work. Sometimes they won’t. What I can tell you is this: most of the time, their ideas will work – and their success rate will always be higher than your own. The reason for this is simple: When you come up with an idea, you’re making an educated guess at what individuals in your community want. When members of your community come up with an idea, they’re telling you exactly what they want. Ignore their ideas at your peril.
  • 3 things all online communities need

    Martin Reed
    14 Apr 2014 | 4:32 pm
    Let’s boil this right down. At a bare minimum, all online communities need: 1. A clear, communicable identity and purpose. You need to be able to keep the purpose of your community short and snappy. Think elevator pitch – but even shorter. If you can’t condense the purpose (and benefits) of your online community down into a few sentences, then it isn’t focused enough. 2. To focus on the best. You should be continuously striving to be the best in your chosen niche. Your community needs to be able to attract the best members, it needs to create the best content and you…
  • Who is your online community for?

    Martin Reed
    5 Mar 2014 | 9:50 am
    This is especially relevant if you’re at the planning stage for an online community or if you’re stuck with a community that doesn’t seem to be working. The purpose of your online community needs to be aligned with the desires of the members you’re hoping to attract (and keep). The problem is, most of the time these values aren’t the same. The result is a failed online community. Ask a company why they want a community, they may say things like: So we can tell members about new products and services, So we have a permanent pool for cheap focus groups, So we can…
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    connect.icrossing.co.uk

  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
  • Twitter app promotion

    James Mortimer
    3 Jul 2014 | 7:46 am
    Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card that they can use to download their app from directly in their timeline. In the past advertisers have been able to include links in tweets that would take users straight to the app store of their choice but this new product should make the process more efficient and improve download rates. To ensure that advertisers are meeting their cost per install…
  • The changing face of Facebook

    Sam Vining
    1 Jul 2014 | 7:04 am
    Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate at a blistering pace. So far they have achieved this by tactically acquiring other technology firms – nearly 50 to date – once they’ve demonstrated the ability to attract and retain an audience. Although this has been successful to date, given the eye-watering costs ($1bn for Instagram, $19bn for WhatsApp, $2bn for Oculus…
  • A day in the life of an Account Manager

    Sharna Waid
    30 Jun 2014 | 7:00 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Bianca from the client services team based in Brighton. Background – what did you do before iCrossing? I spent the first part of my career working in finance, although it wasn’t for me, it did subsidise some hilarious nights out…
 
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    C R U C E S

  • Wall-E + EVE = JIBO

    Michael Myers
    23 Jul 2014 | 5:22 pm
    So . . . this is very interesting. They wanted to raise $100,000 and with 23 days left, they’ve raised $1,104,109 on Indiegogo. As Google expands it’s data-based business, expect it to acquire this company quickly. Nest is a joke compared to this when it comes to data collection.
  • Foursquare pivots

    Michael Myers
    23 Jul 2014 | 1:21 pm
    I just received this email from Foursquare. I have mixed feelings about this but I respect their decision to listen to the data (aka their users.) Love the new logo! Hi Michael, About five years ago, we launched a little app called Foursquare. As one of the first million people to sign up for Foursquare, you’ve ...
  • Bring your bracelet to Tomorrowland

    Michael Myers
    22 Jul 2014 | 12:48 pm
    I’d never heard of Tomorrowland but it looks like fun and this little bracelet allows you to make friends easily. Enjoy!
  • You gotta try Nymi! (video)

    Michael Myers
    16 Jul 2014 | 5:42 pm
    Checkout this video from Nymi and then go and pre-order one!
  • Adtile makes advertising contexual

    Michael Myers
    12 Jul 2014 | 3:50 pm
    If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even behavioral is still not very good. (I don’t log into Facebook anymore because they think they know ...
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    Ben Werdmüller

  • Homebrew Website Club: July 30, 2014

    22 Jul 2014 | 11:57 am
    Homebrew Website Club: July 30, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: July 30, 2014, 6:30pm Ends: July 30, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1…
  • The sounds of Sightglass

    22 Jul 2014 | 10:28 am
    The sounds of Sightglass
  • An inspiring weekend at the #reclaimyourdomain hackathon. #edtech

    20 Jul 2014 | 1:29 pm
    An inspiring weekend at the #reclaimyourdomain hackathon. #edtech Reading time: 2 minutes I'm having a good time at the Reclaim Your Domain meetup in Los Angeles this weekend, organized by Jim Groom of University of Mary Washington's Domain of One's Own initiative. From the initiative's homepage: A Domain of One's Own provides domain names and Web space to members of the UMW community, encouraging individuals to explore the creation and development of their digital identities. Reclaim Hosting, which was created by Jim Groom and Tim Owens, supports Known (as well as Elgg). It was set up to…
  • Homebrew Website Club: July 16, 2014

    15 Jul 2014 | 1:27 pm
    Homebrew Website Club: July 16, 2014 Discuss progress; meet up; make new friends. Location: Matter, 421 Bryant St, San Francisco, CA, 94107 Time: July 16, 2014, 6:30pm Ends: July 16, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a description…
  • Saying yes: dispatches from #yxyy

    12 Jul 2014 | 8:44 pm
    Saying yes: dispatches from #yxyy Reading time: 2 minutes I'm at Yes and Yes Yes (YxYY) this weekend: a nerd gathering in the desert. A large proportion of the people I look up to and count as friends in the industry are here - but it's not a conference. It's not even an unconference. It's not a networking event. It's an invitation to put a bunch of awesome people in the same place, encourage them all to say "yes" to things, and see what happens. @benwerd #yxyy is like HTTP: no sessions, just conversations. — Evan Prodromou (@evanpro) July 11, 2014 So far today I've been to Ben Metcalfe…
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    SuzeMuse

  • How To Become a Better Writer

    Suze
    21 Jul 2014 | 5:36 am
    This video by “Weird Al” Yankovic is my new favourite thing in the whole wide world: I had horrible grammar in high school, so much so that my Grade 11 English teacher told me that I’d “never be much of a writer”. As a result, I stopped writing for fun altogether, and didn’t pick it up again until some 20 years later when I started this blog. Now, I’ve written over 500 posts here, as well as my first book. I guess I showed her, eh? Writing is one of the few things I feel compelled to do. Not a day goes by where I don’t put fingers to keyboard. Whether it’s cranking out a…
  • The Virtual Office: Is It For You?

    Suze
    16 Jul 2014 | 5:12 am
    I have been working in a virtual office environment on and off for several years, and I love it. My company has dabbled in having a physical office at times, but it never really worked out for us, for various reasons – ultimately the extra expense just wasn’t worth it to us. We have four people on our core team – myself, my partner, our go-to multimedia developer guy, and our business development and social media maven. We have a lot of other people that we bring in on various projects as needed. All of us work independently in our own home offices, and get together in person…
  • How Are You Spending Your Time?

    Suze
    14 Jul 2014 | 5:19 am
    How much time per day do you spend online? Of course, this varies greatly, depending on the type of work you do, your interest in various sites, and that sort of thing. It’s different for everyone. Perhaps the question should be, “How much time do you waste online?”. The answer, if you’re anything like me, is probably “a lot more than I should.” The truth is, there are so many distractions these days that it’s hard not to end up down the rabbit hole of YouTube videos and status updates. But all of this distraction is eating away at not only our productivity at work, but our…
  • Networking Tips for Students

    Suze
    8 Jul 2014 | 3:00 am
    I’ve been having a really fun time this summer teaching Project Management at Algonquin College. I’m working with a really great bunch of students who are going to be the next wave of digital mavens, helping people just like you get ahead in this crazy online world. One of the questions I’m asked the most as a teacher is, “How can I find meaningful work after I graduate?”. It’s an important question, in an age where emailing your resume to companies just doesn’t cut it anymore as a way to get your foot in the door. What does it take to truly get on the inside track to finding…
  • What Happened to the Conversation of Twitter?

    Suze
    6 Jul 2014 | 3:00 am
    Twitter is my favourite social network, or at least it used to be. In the past six months or so, my Twitter usage has taken a huge nose dive. At first I wasn’t really sure why, but as I’ve really started to analyze it, I’m starting to figure it out. Nobody’s having conversations anymore. There was a time when I used to be able to log on to Twitter at any time of the day and post something – a question, a photo, a link – and I’d generate some type of response. Maybe it would be a comment, maybe a few retweets. But something has changed. There’s just not the same level…
 
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    Growmap

  • The Point-of-Sale Revolution

    Gail Gardner
    22 Jul 2014 | 5:31 pm
    If you have ever worked retail or frequented certain retail establishments, you are familiar with archaic and superannuated Point-of-sale systems that blight our nation. Many businesses shell out thousands of dollars every year to pay certain companies (that shall remain nameless) to provide buggy P-O-S services. Many such systems are unintuitive and simply not very powerful. Retail operators have had to maintain different programs and records for accounting, customer communication, inventory, etc. The whole mess is ripe for a change. Point-of-Sale-Systems POS systems like Square started to…
  • Personal Finance Blogs Can Help You In Business, Too

    Gail Gardner
    20 Jul 2014 | 8:33 pm
    Many people think that personal finance blogs are only relevant to individual needs, but this is far from the truth. In fact, managing your personal finances is a business and many Americans are failing miserably at it. Current stats estimate that 80% or more of people in the United States live paycheck to paycheck. The average savings rate is less than 2% while more than 50% of baby boomers have less than $50,000 saved for retirement. If personal finance were a business, there would be a plethora of bankruptcies in the US alone. To make matters worse, we don’t know how to manage our…
  • MUST FOLLOW SERIES: Gabriella Sannino @Level343 Needs Your Vote #ff

    Gail Gardner
    18 Jul 2014 | 11:52 am
    Click this image to vote for Gabriella Today I’m launching a new series where I profile the collaborators who have been supporting my efforts for the past almost 6 years. Next month (August 2014), GrowMap will be 6 years old. I’ve known most of my collaborators that long or longer. Each Friday I will profile another person you should know. Gabriella Sannino is first because she is currently very interested in speaking at WebIT Global Conference in Istanbul October 1-2, 2014. Voting is open now and you can only vote once. International SEO Gabriella Sannino Co-founder of the…
  • 10 Easy Steps for Moving Your Things to a Storage Unit: Business or Personal

    Gail Gardner
    17 Jul 2014 | 6:32 am
    Moving your business or home can be hard enough without the added stress of trying to figure out how to move some of your things to a storage unit for long term storage. Businesses also use storage for inventory, furniture, or materials they don’t have sufficient room for during periods of growth, seasonal challenges, or when remodeling. If you work from a home office or are a road warrior, you can use a storage address for deliveries or even work out of some locations like an office. IBM rented units in Houston that field technicians used to make phone calls, store parts, and do…
  • Six Ways to Create Buzz to Launch Your Brand to Stardom

    Gail Gardner
    15 Jul 2014 | 7:04 pm
    It isn’t easy to break into the hospitality business with thousands of brands all competing for fame and fortune. The good news is that there are measures you can take to get your company noticed sooner rather than later. If you’re ready to make a splash in the world of the elite, here are just six ways to launch your brand to stardom. 1: Host a Celebrity Most consumers are too savvy these days to fall for celebrity endorsements, but media buzz can still give a huge boost to your brand under the right circumstances. For example, no one will drink Super Soda just because Beyoncé…
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    One Trouser

  • Discovering The Appropriate Individual For Appliance Repair In Norfolk Va

    admin
    22 Jul 2014 | 1:39 pm
    When you pick a local Appliance Repair Norfolk company for service, you need to discover which name brands they fix. Big business will likely carry out repair work on all significant brands, so they will have the parts in stock if replacements are required. You wish to make sure they can perform the work in a prompt fashion, which they have the right parts on hand. So, before you hire a business, it is very important to learn what products they service, and also if they carry all parts on hand, for the significant name brand appliances that you own. If parts are not available, replace.
  • Read These Terrific Jersey City Nj Appliance Repair Recommendations

    admin
    17 Jul 2014 | 6:38 pm
    When employing an http://appliancerepair-pros.com/appliance-repair-jersey-city specialist, property owner should understand what to search for in the regional business where they live. Of course you need to hire a company that is fully licensed and licensed. Further, you want to look for business that have several years of experience in repairing the type of appliances you need fixed. The even more work they have actually done, and the even more clients they have served, the much easier it is going to be to employ the ideal individuals. With numerous regional repair service techs and…
  • Great Appliance Repair In Plano Pointers

    admin
    13 Jul 2014 | 3:22 pm
    Working with an http://appliancerepair-pros.com/appliance-repair-plano company that repair services all major name brand names is something that a homeowner should consider. Not only does this warranty they have dealt with a device just like yours in the past, it is likewise a guarantee they will have all essential parts on hand to do the repair. As there are many leading rated repair work techs and business, you need to put in the time to look around, compare, and discover the best team to do the work for you in your home, when you are ready to employ them for repair service services.
  • Appliance Repair In St Petersburg Fl

    admin
    10 Jul 2014 | 1:31 pm
    You can save money by employing an http://appliancerepair-pros.com/appliance-repair-st-petersburg specialist. Appliance prices are typically a lot more pricey as compared to repairing it. Rather than discarding your broken-down device and splashing money on a new one, it is better to first try to obtain it repaired at a more affordable cost. Repairing your home appliance and not buying a brand-new one likewise extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their lifetime. There are families that can replace a fridge or a…
  • Garland Roofing

    admin
    20 Jun 2014 | 5:53 pm
    When wanting to change your roof, be sure to browse at your different choices for roofer. Have multiple individuals come out and offer you varying quotes. Nevertheless, keep in mind that the least expensive option is not constantly the very best choice. If you go the low-cost route, however are unsure of the quality of their work, you could spend for it in the long run. Ask as lots of questions of your roofing contractor as you need to prior to you hire him. If you do not ask concerns, you are much more likely to employ somebody whose work you are ultimately dissatisfied with. Go over the…
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    Social Media Bird Brain

  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
  • Hacks and Tasks for Your Social Media Work

    3 Jun 2014 | 12:37 pm
    Social Media Outposts (Photo credit: the tartanpodcast) Social Media Today often has some really useful information. I ran across two posts that I think go well together. One is for social media platform hacks (strategies or techniques for using something better) and the other is a list of things that will help you improve your social media presence - better content, better outreach. Put
  • It's Funny - But Not On YOUR Account

    28 May 2014 | 1:02 pm
    Via Vocativ.com In past posts, I've warned about the dangers of thinking youth was a prerequisite for handling your small nonprofit's social media accounts. Here's an object lesson in what can happen when you put an intern in charge of your Twitter account without supervision or - apparently - even occasional oversight. This case-in-point is brought to you by the Seattle Department of
  • On Vacation This Week - Don't Argue

    14 May 2014 | 2:32 pm
    Image of Calvin and Susie by Bill Watterson You know you'll get criticism on your blog, about your post or tweet or even pics on Pinterest and we've talked about examples of how corporate brands and big NGOs deal with it. But, how do you respond when you need to GIVE criticism as part of your own argument? Do you freak out when you have to argue about something? Would you like to be better at
  • My Wake-Up Call

    7 May 2014 | 12:00 am
    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-6733938-2', 'smbirdbrain.blogspot.com'); ga('send', '
 
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    Corporate Eye

  • Mid-2014 Global Brand Rankings Announced

    Susan Gunelius
    23 Jul 2014 | 4:28 pm
    In YouGov’s mid-2013 global brand rankings, brands from the technology sector dominated the brand buzz lists in the United States, and the same is true in the 2014 Mid-Year Global Brand Ranking. In fact, if you look at the U.S. and U.K. brand rankings, little has changed since 2013 or 2012. The Brand Index ranking measures thousands of brands in fifteen counties each day. Global brands fared better in the mid-2014 list than they did in the mid-2013 list, but regional and local competitors aren’t far behind. Overall, Samsung ranked as the most buzzed about brand. It ranked in the…
  • Navigating the Numbers in the Online Purchase Path

    Susan Gunelius
    21 Jul 2014 | 3:57 pm
    According to a new infographic from Baynote, data plays an important roe in the online purchase path (see the infographic at the end of this article), but few companies are effectively navigating through the opportunities and roadblocks that all of the data creates. The infographic breaks the online path to purchase into five distinct steps: discovery, research/intent, interest/checkout, after the sale, and path to purchase future considerations. Let’s take a look at some of the data to see what’s happening along the path. The Data 89% of consumers use search engines to find…
  • Enterprise Content Marketing in 2014

    Susan Gunelius
    18 Jul 2014 | 4:35 pm
    If you’re struggling to find employee buy-in to support your content marketing plan, fighting for every content marketing budget dollar, and disappointed with content marketing performance measurement options, you’re not alone. According to The State of Enterprise Content Marketing 2014 report from the Content Marketing Institute (CMI), many senior-level marketers feel the same way. The data came from the CMI Executive Form held in San Francisco, California in May with 40 senior-level marketers discussing the present and future state of enterprise content marketing. The final…
  • Most and Least Respected Brands of 2014

    Susan Gunelius
    16 Jul 2014 | 6:58 pm
    The most respected brand of 2014 is Coca-Cola while the least respected is Delta Airlines. The ranking of the most and least respected brands of 2014 comes from the Brand Respect 2014 report from CoreBrand. Using its Corporate Branding Index, which is a 23-year quantitative study, CoreBrand’s team analyzed 1,000 corporate brands (not product or divisional brands) that have been publicly traded for more than five years, and have been tracked by its Index for more than five years. Over 500 companies met the study’s criteria and were included in the final analysis. Each brand was…
  • 3 Keys to Designing Effective Online Ads

    Susan Gunelius
    15 Jul 2014 | 6:08 pm
    New research from Facebook’s Marketing Science team identifies three keys to designing effective online ads as well as a variety of recommendations and warnings about things to avoid. The researchers studied 350 brands in 18 industries between October 2013 and March 2014 by recruiting 700 people from around the world to rate more than 1,500 ads that ran in their Facebook News Feeds. Using the data collected, the team identified the following recommendations for online advertisers to increase conversions: Focus on the product. Provide product information in the ads. Provide a clear…
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    Steve Kayser

  • I Am Sam I Am: Meet the Intrigue Expert, Ms. Sam Horn

    Steve Kayser
    30 Jun 2014 | 3:24 am
    How to Stand Out in Any Crowd by Sam Horn & Steve Kayser: You, your product, your service, your company, is good … maybe great. It’s different, unique, totally rad, awesomeroo and bloggerific. It even (occasionally) delivers real business value; makes an authentic difference in business or life. But … no one has heard of you. You haven't even heard of you! Here's how to get your message out - or not. Featuring an interview with Sam Horn, author of “POP! Stand Out in Any Crowd.” The post I Am Sam I Am: Meet the Intrigue Expert, Ms. Sam Horn appeared first on Steve Kayser.
  • I Chose National PR Firm EMSI … Why?

    Steve Kayser
    24 Jun 2014 | 1:46 pm
    Actually it came down to only one word. Of course there were these other words that supported that one word. Like... The post I Chose National PR Firm EMSI … Why? appeared first on Steve Kayser. Related posts: This Isn’t a Book Launch, It’s a Controlled Ooze! You Wrote a Book? Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises”
  • This Isn’t a Book Launch, It’s a Controlled Ooze!

    Steve Kayser
    17 Jun 2014 | 6:05 am
    NOW AVAILABLE: The book "The Greatest Words You’ve Never Heard: True Tales of Triumph” is now available on Amazon (print) and Kindle in the US, UK, Germany, France, Italy, Spain, Japan, Australia, Brazil and India starting today. The post This Isn’t a Book Launch, It’s a Controlled Ooze! appeared first on Steve Kayser. Related posts: You Wrote a Book? Open Your World, Walk Towards Wisdom An Interview with Dr. Ken Blanchard How to Create and Finish Anything: Read Steven Pressfield’s “Do the Work”
  • You Wrote a Book?

    Steve Kayser
    9 Jun 2014 | 1:28 pm
    Unprovided with original learning, unformed in the habits of thinking, unskilled in the arts of composition, I resolved to write a book. - Edward Gibbon The post You Wrote a Book? appeared first on Steve Kayser. Related posts: This Isn’t a Book Launch, It’s a Controlled Ooze! Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic) For the Fallen – Veteran’s Day 2013
  • Storytelling Story-selling Secret Sources

    Steve Kayser
    30 May 2014 | 6:31 am
    Whatever business you're in you have a story. If it's a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have. The trip down the path is your story. The post Storytelling Story-selling Secret Sources appeared first on Steve Kayser. Related posts: This Isn’t a Book Launch, It’s a Controlled Ooze! How to Create and Finish Anything: Read Steven Pressfield’s “Do the Work” The Explosive New Reality Show … Content
 
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    Seldom Seen Kid

  • Using Media To Be Social Is More Than Social Media

    Matt Churchill
    15 Jul 2014 | 2:04 am
    The latest valuation of Secret at $100 Million shows just how quickly social communications is evolving. Line has listed on the Tokyo Stock Exchange, a bold move considering it is still a relatively young app. Only a few months ago we were cooing at the prospect of Whatsapp being bought by Facebook for $19 Billion, with its established userbase a snip at half the price, and wondering what that would mean for the future of closed network conversations. There is data that suggests the use of social media platforms is in decline; indeed some suggest it is inevitable. What strikes me is that…
  • Top Ten Sites For Internet Inspiration

    Matt Churchill
    1 Jul 2014 | 1:06 am
    There is an unbounded number of great websites and blogs that focus on Digital Culture. Whether it’s smart content, clever activations or emerging behavioural theories, there is something to suit everyone. Below are ten of the blogs and sites I go to, to get inspired in no particular order. 1. PSFK 2. Brain Pickings 3. Smashing Magazine 4. Flowing Data 5. Change Agents 6. Digi Day 7. Five Thirty Eight 8. Ad Busters 9. Good.is 10. Great Talks What have I missed? Share your favourites in the comments.
  • How To Run An Effective Promoted Tweets Campaign

    Matt Churchill
    28 Jun 2014 | 11:20 am
    Twitter Promoted Tweet campaigns are an excellent way of reaching new or existing audiences. I’ve been very fortunate to have run several programmes over the past few years for a variety of clients who have wondered about the potential of Twitter ads; they have always been pleasantly surprised by the end results. I’ve tried to set out my thoughts on the main components to consider when running a Promoted Tweets campaign and how to make sure programme as effective as possible. As always, I’d love to hear your thoughts in the comments below. Objectives Before you start your…
  • The Rise of Infrequent Blogging

    Matt Churchill
    15 May 2014 | 2:13 am
    As Danny Wong noted in a blog post on The Next Web yesterday, Infrequent blogging can be a great way of making sure your voice is heard when attention is harder to hold than ever before. People want quality content and posting too much can dissuade your audience from returning. It’s a theory that flies against the notion of posting regular content to keep in constant contact with your community. By posting every now and then, rather than every day, you are signposting that the ideas you are trying to communicate are thought through and of real value to your readers. This can be just as…
  • Make Your Own Way

    Matt Churchill
    14 Mar 2014 | 1:45 am
    Whilst working at Edelman, Marshall was always expressing how he (and please excuse the paraphrasing Marshall) ‘made up the job as he went along’. It’s a sentiment I have focused on increasingly over the past year or so. Last week we welcomed Don Baer from the US team to the London Burson-Marsteller offices. In a great session, he regaled us with stories from his time in politics, law and PR. It struck a chord with me then, when he said that to succeed, we must ‘make our own way’. That’s two people with vast experience sharing the same message. Works for me. The social media…
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    Technology & Marketing Law Blog

  • Another Blogger Wins a Fair Use Defense For a Photo–Leveyfilm v. Fox Sports

    Eric Goldman
    22 Jul 2014 | 9:00 am
    Danielle Wysocki blogged at “The Jersey Catcher,” a sports blog for women. On December 6, 2010, she blogged about a lawsuit over the 1985 novelty rap song “The Super Bowl Shuffle,” sung by members of the Chicago Bears football team. (I’m reluctantly including a link to the video, but I recommend you watch it mostly to remind yourself how bad 80s pop culture could be. Especially note Tomczak’s head-shaking fake guitaring and Steve Fuller’s self-deprecating, uh, “rap.” Oh gawd, the whole thing is absolutely awful). As is common for bloggers,…
  • TCPA Claim Against Taco Bell Fails For Lack of Agency

    Venkat Balasubramani
    21 Jul 2014 | 8:18 am
    I mentioned before that a court said Taco Bell wasn’t liable for texts sent on its behalf because the plaintiff didn’t adequately allege the sender was Taco Bell’s agent (See “Franchisor Isn’t Liable Under the TCPA for Franchisees’ Text Message Campaign – Thomas v. Taco Bell“). That ruling was appealed to the Ninth Circuit, and the Ninth Circuit similarly rejected plaintiff’s claims that the main Taco Bell entity (the franchisor) should be held liable for a message sent out on behalf of one of its franchisee-associations: Ms. Thomas did not present…
  • Textbooks For An “Intellectual Property For Engineers” Course

    Eric Goldman
    16 Jul 2014 | 11:04 am
    I have been exploring teaching a one unit course in the undergraduate Engineering School called something like “IP for Engineers.” As part of researching this course, I flagged several books for closer review. Here are some mini-reviews of the books I examined first-hand (all Amazon affiliate links). * Rockman, Intellectual Property Law for Engineers and Scientists. This is the only “textbook” targeting the market of IP courses for engineers, and I believe it is the most widely used in the field. I saw a number of courses throughout the country that had adopted it. The book…
  • Lawyer’s Suit Over “Professional Recognition” Spam Flops

    Venkat Balasubramani
    12 Jul 2014 | 3:48 pm
    Say you’re a lawyer and you receive a promotional email intimating that you’re one of the “Top Lawyers in California.” You probably just delete it and move on, right? That would be too easy. Nicholas Bontrager sued Showmark alleging that he believed he received an accolade from a “respected legal association or organization.” The email purported to charge a $159 fee for a plaque memorializing the award. Bontrager never paid the fee because, upon inquiring, he did not receive a response from Showmark, but he did end up wasting his time, bandwidth, and email storage space. He did…
  • First Amendment Precludes Disorderly Conduct Conviction for Ranting on Police Department Facebook Page

    Venkat Balasubramani
    10 Jul 2014 | 9:54 am
    Smith was convicted following a jury trial of disorderly conduct and unlawful use of a computerized communication system. His charge stemmed for comments to the local police department’s Facebook page (access the town’s webpage here). shutterstock / complot – “a man strikes to another one with a fist that leaves its mouth” The police department initially posted an update regarding their efforts to track down certain suspects. Users piled on, and as expected unleashed a volley of comments. Smith posted the following: Fuck the fucking cops they ant shit but fucking…
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    Stuart Foster

  • Understanding the “Let’s Play” Phenomenon

    Stuart
    2 Jul 2014 | 9:35 am
    Ever wondered what YouTube channel has the most subscribers? Who would you guess it is? Bieber? Rhett and Link? Maybe Epic Rap Battles of History? Give up? It’s actually PewDiePie. Wait, who? Yep, with 28 million+ subscribers, a Swedish live-streamer who specializes in play-throughs (with commentary of course) of the latest video games has the […]
  • Sky’s the Limit Challenge – JetBlue

    norcross
    15 Apr 2012 | 8:29 am
    To give away millions of True Blue points for JetBlue we created a sweepstakes called "Sky's the Limit". To enter all you had to do was tweet #TrueBlueJackpot or Like JetBlue on Facebook to add to the pot of points. (Facebook App & Microsite) Project completed while at Mullen.
  • Spot the Drop – Toshiba

    Stuart
    12 Apr 2012 | 12:53 pm
    To demonstrate how light and thin the new Toshiba Ultrabook was we created an interactive YouTube experience using notations. You can check out the full experience here. https://apps.facebook.com/spotthesetup/
  • BrandBowl 2010 & 2011 – Mullen

    Stuart
    4 Apr 2012 | 7:57 pm
    What if we could leverage the collective power of social media to engage with the biggest media event of the year? Agency: Mullen
  • Altruism or Anonymity?

    Stuart
    28 Mar 2011 | 11:35 am
    How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are […]
 
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    Nashville SEO Social Media Marketing Web Design

  • Marketing 101 For Musicians

    David
    28 Jun 2014 | 8:51 am
      Musicians can hustle to promote themselves like nobody’s business. As a musician myself, I can definitely relate to the creativity and passion we often put in getting our name, our band and our music out to those that we want to impact. From selling our CDs out of our trunk, to passing out homemade business cards and flyers at someone else’s concerts, to giving away free music in exchange for [insert favor here]. You name it, I’ve probably seen it, and may be guilty of doing myself. Hustling for exposure is somewhat of a good thing, provided that your hustle…
  • Creating Quality Content For Your Membership Site

    David
    26 Jun 2014 | 7:07 pm
    Just a very quick post to let you know that I am honored to have been able to create a 5-step post on Memberpress.com. This series is called 5 Steps to Creating Quality Content for your Membership Site. The first 2 steps are found on this blog post, and the last 3 steps just got posted today. I’m definitely looking forward to writing more and hoping that Blair and his team wouldn’t mind getting more articles for me to write!      
  • Blocking Semalt Using .htaccess on WordPress

    David
    16 Jun 2014 | 12:26 pm
      If you’re running a website and you’re looking into your analytics, you’re bound to discover some fishy referral spam coming from Semalt. I don’t really want to go in depth on who they are or what they do, as they’re already getting enough attention as it is. Besides, there’s this thing called Google and Bing to figure them out. I’ve been getting a lot of spammy stuff from them since last year, and honestly they’re a pain in the neck. My traffic increases with their so-called referral traffic and spammy tactics, which is totally bogus…
  • Brand Marketing Mistakes by Non-Profit Organizations

    David
    28 May 2014 | 10:01 am
    Non-profits sometimes get a bad rap. As someone who has worked in the non-profit sector, I’m very well aware of a few issues that non-profits face when it comes to running a business, particularly when it comes to branding themselves effectively. Sometimes, when it comes to branding themselves, money is in one way, shape or form, connected to the branding mistakes that non-profits make. I admit that cost can be a deterrent, but it is not and should not be at the forefront in the inability to create a great brand. And yet, money, or lack thereof, usually is. While money is definitely tied…
  • Changes are in the way for Zion Eye Media

    David
    1 Mar 2014 | 9:54 am
    I’m totally for change (not the Obama kind), and am by no means a stranger to change. But as things happen in life, there are times where change is very good, even in the midst of uncertainty. I’m never one to shy away from change, but I’m one of those cats who want to know why change is happening in my life, so that I can be better adaptable to the coming environment. What’s the new change? Here are a few of the changes that are going to happen in the next several months. Newer Zion Eye Media Can I say I’m so much of a designer that I cannot be satisfied with my…
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    shesgotclients.com

  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
  • Have You Thought About Working With Me?

    Christine
    18 Jun 2014 | 11:47 am
    Something often happens before the best students in my Impact Academy join our programs. They do their research and due diligence, pay attention to the success stories and read up on the curriculum we cover and ask questions about the access they’ll be getting to me. (I think it’s super-smart to do this! I heard someone refer to this as a “dance,” and I think that’s very fitting.) Well, here’s something pretty cool. I’m going to save you a lot of time and effort (yay!) because I’m hosting a live video event for those who are interested (or even just a little curious) about…
  • How to Generate New Clients Consistently

    Christine
    5 Jun 2014 | 3:27 pm
    Getting clients and keeping your pipeline full isn’t rocket science. I promise. What it is is a systematic 3-step process that you simply implement consistently. Here’s exactly how it works: 1. Lead Generation Every client was once a prospect of course. This is where it all starts, but where do these prospects come from? It’s all about generating leads, and doing it on a regular basis. Regular does not mean only when you have a dip in clients and income. What’s that saying about digging your well when you’re thirsty? Yeah, that. There are countless ways to generate new leads, but…
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    Online Marketing Blog - TopRank®

  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
  • Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

    Lee Odden
    16 Jul 2014 | 3:46 am
    Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now. As much as people toss around “digital marketing”, I get the impression…
  • Two Marketing Tips for Creating More Meaningful and Profitable Content

    Lee Odden
    14 Jul 2014 | 7:16 am
    Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create content need to flavor their message according to the unique needs of each target audience. He shared with me how things like accepting a business card from someone in China and then writing…
 
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    FUEL LINES

  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
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    Kneale Mann | Leadership

  • Are You Grateful?

    Kneale Mann
    22 Jul 2014 | 4:26 am
    The last six months of my life has been quite a trip. In my experience, if you are currently faced with something you think you can’t accomplish, you can if you are willing to get clear on what you want, what drives you, and what makes you happy. And this is a critical ingredient; open your heart to those around you who want to help.The word selfish was always a tough one for me. It conjured up images of self-centered people who would take for themselves at the expense of others. These were loud arrogant people who would think nothing of walking over someone for their own gain. But the word…
  • The Truth About Facts

    Kneale Mann
    19 Jul 2014 | 3:56 am
    Einstein said; “If the facts don't fit the theory, change the facts. Maya Angelou added; "Don't let the facts get in the way of the truth". Mark Twain pondered; "How empty is theory in the presence of fact?”. And Felix Cohen opined; “The theories we believe we call facts. The facts we disbelieve we call theories.”It’s been said few will argue with their own data. But how do we separate fact from theory? Tom Asacker ponders that very question in his recent TEDTalk. __________________________________________________________________Kneale Mann | Leadership and management consultant…
  • No Instruction Manual

    Kneale Mann
    14 Jul 2014 | 5:22 am
    We live in a plug-in-play world. The gadget comes with an instructional manual but few (none) of us take the time to read it. Our collective impatience is too strong. We want to open the box and start using it. If there’s a problem, we’ll call someone or research the answer online. What do we do when we can’t figure out how people work? There is no owner’s manual with human interaction and relationships. Decades of experience can only give us a guide but each person is wired and motivated differently. Yet often the business world tries to do just that. One Size Does Not Fit…
  • Leading in the Nowist

    Kneale Mann
    9 Jul 2014 | 4:30 am
    We human types are the only beings on earth who worry about the future and think about the past. A dog will learn over time that certain things should be avoided. Being a prey animal, a horse is on the lookout for danger.A horse or a dog doesn't worry about how they ran three weeks ago or how their day will go next week. But we spend our perfectly good now splintering it into recanting missteps from yesterday while stressing about tomorrow.Joi Ito reminds us to lead and innovate in the now.__________________________________________________________________Kneale Mann | Leadership and…
  • This Time of Year

    Kneale Mann
    2 Jul 2014 | 4:27 am
    Summer has arrived in North America where I live and the tone of client conversations is changing. People seem a bit more relaxed and happy. Void of data, I can assume after a long hard winter, most are looking forward to some vacation time, time to unplug, time for family and friends, time without deadlines and email.I know I live a privileged life. Like you, I have plenty of challenges and setbacks, but if perspective is kept in clear view, it’s a pretty good ride. But if we don’t take time away from work, our work will suffer. If we don’t unplug and step away, we will burn out. And…
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    The Fresh Peel

  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Bought Bizo To Get Better At Ads

    Mark Brooks
    23 Jul 2014 | 10:24 am
    READWRITE - July 23 - LinkedIn is buying Bizo, a business-focused marketing firm, for $175M. The company provides advertising tools for businesses, and already worked with LinkedIn to place ads on the site for its customers. With the Bizo acquisition, users might see more ads. by Selena LarsonSee full article at ReadWrite See all posts on LinkedIn
  • Facebook’s $2 Billion Acquisition Of Oculus Is Now Official

    Mark Brooks
    23 Jul 2014 | 7:02 am
    TECH CRUNCH - July 22 - Facebook now owns Oculus. The $2 billion acquisition deal of the virtual reality pioneer announced in March has been approved by regulators and today become official. The VR startup still plans to operate somewhat independently. by Josh ConstineSee full article at Tech Crunch See all posts on Facebook
  • Mamabear Monitors Kids Social Media, Raises $1.4 Million

    Mark Brooks
    22 Jul 2014 | 1:06 pm
    TECH CRUNCH - July 21 - Mamabear is a parenting app that allows parents to monitor their children’s interactions across social media, including Facebook, Instagram and Twitter. The company has raised $1.4M in angel funding to help them fund growth and further development, as Mamabear begins to switch on its revenue-generation efforts. by Sarah PerezSee full article at Tech Crunch
  • Facebook Wants To Be Amazon

    Mark Brooks
    22 Jul 2014 | 1:03 pm
    WIRED - July 21 - Facebook is now a new Internet retailer. It started testing a “Buy” button inside the News Feed posts and ads, letting users instantly pay for goods and services from other merchants without leaving Facebook. Nicolas Franchet has long worked as Facebook’s global head of retail and e-commerce. His job is to turn Facebook into a place where people shop. From the point of view of a Facebook advertiser, the ads become more useful if they quickly lead from a click to a purchase. An auto-pay option only works if Facebook already has users' credit card information. A…
  • Facebook Is Testing New Shopping Feature

    Mark Brooks
    21 Jul 2014 | 12:25 pm
    STOCK.ORG - July 19 - Facebook will be testing a new feature that allows users to shop directly from its site. Facebook plans to insert ‘buy’ button on the site’s ads and page posts. As of today, the company will not be taking a portion of the revenue from the products sold through the Facebook Buy button. by Jessica SchultzSee full article at Stock.org See all posts on Facebook
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    Jeff Korhan - New Media and Small Business Marketing

  • Here’s How to Communicate with My Business

    Jeff Korhan
    21 Jul 2014 | 2:33 am
    Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. Since every business is unique, I’ll share key elements of our process that you can adapt to yours. I’m confident you will learn new ideas for improving your communications, while also helping you get more of what you need from me.
  • 3 Content Marketing Planning and Productivity Tips

    Jeff Korhan
    14 Jul 2014 | 12:08 pm
    As we cross the annual midpoint, many businesses experience a transition period, making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year strong. However, unlike the obvious transition to a new calendar year, this yearly midpoint often passes by with the lazy summer that accompanies it (here in the northern hemisphere). That is unfortunate, because now is the time for ramping up to still accomplish annual objectives, or even raise targets if everything is working out well. Planning and productivity is always relevant, because time is…
  • Marketing to Be a Distinctive Business

    Jeff Korhan
    7 Jul 2014 | 12:51 pm
    Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business. Failing to distinguish your business is to become extinct, at least according to notable author Tom Peters. Take the Risk of Being Direct When a business graciously says no, it instantly becomes distinctive. Does your marketing not only address how your business can help, but what it will NOT do? If your process is sound, your…
  • Markets are Lazy and Forgetful

    Jeff Korhan
    1 Jul 2014 | 7:25 am
    Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved Tell the Market Only What You Do Best In the real estate industry, the valuation of a parcel of land is determined by what is known as it’s highest and best use. It’s location and other factors will determine if that use is for retail, commercial, or residential development.
  • Marketing to the Worldview of Your Customers

    Jeff Korhan
    23 Jun 2014 | 3:43 pm
    A worldview is a philosophy or set of values through which people interpret and interact with the world. Do you understand what this is for your ideal customers? Communities align with businesses and brands that reaffirm their worldview. Tweet this This is the power of your story. The Market Shapes Your Story When you launched your small business, you most likely tested the idea by sharing it with friends who eagerly supported you. In fact, a few of them probably became your first customers. If your business delivered on its promise, those early customers shared your story with their friends,…
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    Phil Gerbyshak

  • Do You Know How the World Sees You? [interview with Sally Hogshead]

    Phil Gerbyshak
    23 Jul 2014 | 6:00 am
    Do you know how the world sees you – and why that’s so important to social salespeople, business owners and financial professionals? Sally Hogshead’s new book How The World Sees You is the answer to this question. I’ve taken a LOT of personality tests in the past (Myers Briggs, StrengthsFinder, DiSC, and many others) but never have I taken one focused on how the world sees ME. Until now. In just 30 minutes, Sally answered many questions that can help you sell more using your unique advantages – so you can stop competing on price and start sharing your highest…
  • Connecting With Your Content: How Financial Services Have Embraced Social Media

    Phil Gerbyshak
    17 Jul 2014 | 6:00 am
    This infographic shows way in which financial professionals can successfully connect on social media by providing the right content. Source: http://www.slideshare.net/linkedineurope/top-6-actions-ig-v1-copy?qid=2bc188e3-6d35-4e88-997f-b83ec9c34dd4&v=qf1&b=&from_search=32 The post Connecting With Your Content: How Financial Services Have Embraced Social Media appeared first on Phil Gerbyshak.
  • LinkedIn Premium is Worth It for Sales People [5 Reasons]

    Phil Gerbyshak
    11 Jul 2014 | 6:00 am
    Last month, I made the switch and started paying for LinkedIn Premium. I’ve used it before, but they’ve added some new features, and I’ve gotten a little smarter in my business, so I’m giving it another go. There is 1 primary reason, and 4 less important (to me) reasons to use LinkedIn Premium. Perhaps these will help you decide whether or not LinkedIn Premium is for you. 1: More introductions – I use LinkedIn to contact friends of friends. If I can get 1 introduction a day, from someone who already knows/likes/trusts me, that means 15-20 new people a month who I…
  • Get More of the Right Twitter Followers!

    Phil Gerbyshak
    10 Jul 2014 | 6:00 am
    This infographic breaks down what you can do to get more of the followers that improve your brand and your return on investment; it does this by artfully showing how to use twitter effectively. This is great to analyze your twitter or to build a stellar account! Source: http://www.slideshare.net/MarketMeSuite/twitter-followers-infographic04-1?qid=1a5dba67-fa9f-49f7-bf4a-d22923d13730&v=qf1&b=&from_search=4 The post Get More of the Right Twitter Followers! appeared first on Phil Gerbyshak.
  • Video Marketing Works

    Phil Gerbyshak
    4 Jul 2014 | 6:00 am
    Have you considered how video marketing could help your business succeed in reaching the target market? This infographic shows why investment in video marketing will drive people to your site and hold their attention. It also increases PR profitability. This information is not only good for sales industry but also for other sectors to help with educating their clientele. Source: http://www.slideshare.net/SoMedia/video-marketing-se?qid=c31e75b2-951f-4f65-9aef-fab396f35fe9&v=qf1&b=&from_search=1 The post Video Marketing Works appeared first on Phil Gerbyshak.
 
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    We First Blog

  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
  • Self-Disruption: Personal Innovation for Public Relevance

    Simon Mainwaring
    8 Jul 2014 | 10:24 am
    I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role that each of us plays as individuals in creating a future we want for ourselves, our companies, and the world. Specifically, I focused on how to secure cultural relevance, growth opportunity, and personal impact by disrupting your current mindset in…
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    Are We Connected?

  • WordPress Basics: The Quick Draft

    Mike Mueller
    23 Jul 2014 | 5:00 am
    Had an idea for a great post but forgot it? WP has an underutilized feature called Quick Draft - here's how to make the most of it and never forget again! Continue reading → The post WordPress Basics: The Quick Draft appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • On and On about Online Reviews

    Mike Mueller
    21 Jul 2014 | 5:00 am
    Reviews are great but there's 2 sides to the coin. I'm not talking about good vs bad. I'm talking about Internet Surfers vs the Website Visitor. Here's how to cover both. Continue reading → The post On and On about Online Reviews appeared first on AreWeConnected.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    The Tyler Hayes

  • Prime Techstars 2014 Demo Day Presentation

    22 Jul 2014 | 2:13 pm
    Prime Techstars 2014 Demo Day Presentation: thenoblepioneer: Put on a pair of judgmental sunglasses and watch this: here’s the fully unedited video of Prime’s Techstars Demo Day presentation. This went down at the Kaufman Center for the Performing Arts, an amazing and beautiful facility in Kansas City. About 1,500 people were in attendance and it was just a blast. Key to any great presentation: red pants.
  • agent-gwendolyn: hoodie? hell ye +1 would wear

    22 Jul 2014 | 2:06 pm
    agent-gwendolyn: hoodie? hell ye +1 would wear
  • Photo

    14 Jul 2014 | 6:22 pm
  • FREE THE NIPPLE

    12 Jul 2014 | 11:34 pm
    Found out about @freethenipple via this tweet: There is NO difference. We want to be treated as equals. #equality #FreeTheNipple pic.twitter.com/Q8S0xsiFrB— FREE THE NIPPLE (@freethenipple) May 28, 2014 Only to then scroll through their feed to come across this: Sweet, sweet irony.
  • Song of the Fucking Day™ NoteFromTyler: Obligatory video...

    12 Jul 2014 | 12:09 pm
    Song of the Fucking Day™ NoteFromTyler: Obligatory video include. This is how I dance around my house.
 
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    SociableBlog

  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
  • Miley Cyrus and Blogging: 7 Ways to Twerk Your Blogging

    Andrew Valentine
    5 May 2014 | 11:24 am
    Just like Miley Cyrus transforming from our favorite tween pop princess into America’s infamous twerking sensation, change is all around us. And while some might argue in Miley’s case that change can be good or bad, when it comes to twerking your blogging to stay updated and relevant with the times, change is essential. Also just like Miley, blogging has grown up quite a bit since it started trending, as well. Originally, blogging was another form of writing a journal…it was just online instead. People used blogging as an outlet to express thoughts and emotions and possibly converse…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Bought Bizo To Get Better At Ads

    Mark Brooks
    23 Jul 2014 | 10:24 am
    READWRITE - July 23 - LinkedIn is buying Bizo, a business-focused marketing firm, for $175M. The company provides advertising tools for businesses, and already worked with LinkedIn to place ads on the site for its customers. With the Bizo acquisition, users might see more ads. by Selena LarsonSee full article at ReadWrite See all posts on LinkedIn
  • Facebook’s $2 Billion Acquisition Of Oculus Is Now Official

    Mark Brooks
    23 Jul 2014 | 7:02 am
    TECH CRUNCH - July 22 - Facebook now owns Oculus. The $2 billion acquisition deal of the virtual reality pioneer announced in March has been approved by regulators and today become official. The VR startup still plans to operate somewhat independently. by Josh ConstineSee full article at Tech Crunch See all posts on Facebook
  • Mamabear Monitors Kids Social Media, Raises $1.4 Million

    Mark Brooks
    22 Jul 2014 | 1:06 pm
    TECH CRUNCH - July 21 - Mamabear is a parenting app that allows parents to monitor their children’s interactions across social media, including Facebook, Instagram and Twitter. The company has raised $1.4M in angel funding to help them fund growth and further development, as Mamabear begins to switch on its revenue-generation efforts. by Sarah PerezSee full article at Tech Crunch
  • Facebook Wants To Be Amazon

    Mark Brooks
    22 Jul 2014 | 1:03 pm
    WIRED - July 21 - Facebook is now a new Internet retailer. It started testing a “Buy” button inside the News Feed posts and ads, letting users instantly pay for goods and services from other merchants without leaving Facebook. Nicolas Franchet has long worked as Facebook’s global head of retail and e-commerce. His job is to turn Facebook into a place where people shop. From the point of view of a Facebook advertiser, the ads become more useful if they quickly lead from a click to a purchase. An auto-pay option only works if Facebook already has users' credit card information. A…
  • Facebook Is Testing New Shopping Feature

    Mark Brooks
    21 Jul 2014 | 12:25 pm
    STOCK.ORG - July 19 - Facebook will be testing a new feature that allows users to shop directly from its site. Facebook plans to insert ‘buy’ button on the site’s ads and page posts. As of today, the company will not be taking a portion of the revenue from the products sold through the Facebook Buy button. by Jessica SchultzSee full article at Stock.org See all posts on Facebook
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    prTini

  • Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

    Heather Whaling
    23 Jul 2014 | 4:00 am
    As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you transitioning from one role to the next? I started writing for Adweek’s blog, AdFreak, on the side while I was a copywriter at Birmingham-based ad agency Luckie & Company, and I…
  • Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content

    Heather Whaling
    22 Jul 2014 | 7:47 am
    Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: Post by: @Alicia_Lw There is actually a lot you can learn about search engine optimization (SEO) from a martini. No really, there is, hear me out. Consider the martini. That classic, iconic drink really is quite simple. The perfect martini requires a chilled glass, a shaker, ice, vermouth and gin. Add olives…
  • The Secret to Effective Motivation + 21 Links You Might Have Missed This Week

    Jeana Harrington
    18 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Adam Singer on Analytics, Jack Bauer and PR Success 6 Creative Ways to Get Employees More Involved with Social A New Way to Stop Procrastinating: Power Hour The Secret to Effective Motivation 20 Awesome Productivity Tricks Anyone Can Use PR ‘Communications Marketing’ Influences Social Media Brand Engagement The Rise of the Social Small Business (Infographic) Do’s and Don’ts When Meeting with a VC (Infographic) 20 WordPress Plugins You Can Install…
  • 4 Reasons Your PR Program Will Fail

    Heather Whaling
    16 Jul 2014 | 4:17 am
    Let’s be honest: Not every PR campaign will be a shining success. As much as we like to share case studies that drive amazing results, every single one of us in PR has been part of a campaign that didn’t quite go as planned. Want to hedge your bets against a PR flop? Avoid these four campaign killers: Product/market disconnect. This is totally out of the PR person’s control, but if the market doesn’t get, need or value your product, it’s virtually impossible to overcome that disconnect. If you’re involved in an agency’s business development, or…
  • What PR Folks Need to Know about Working with “Nerds”

    Heather Whaling
    15 Jul 2014 | 9:55 am
    In our office, we know just enough about coding to be dangerous. We may not have coders/designers on staff, but we work with them often enough that we’ve learned how to speak their language (we even have decor in our office to prove it!). Today, “communicator-turned-geek” Crystal Olig is sharing why all PR pros should embrace their “inherent nerdiness” and learn how to work with a technology team:  Post by: @sparklegem Call us nerds, geeks or simply the tech team, we don’t mind – geek is chic, haven’t you heard? I’m happy to wear the badge, but sad to…
 
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    themarketingblog.wordpress.com

  • Basics of Planning a Digital Marketing Campaign

    brandingguy
    7 Jul 2014 | 11:25 pm
    I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’. Filed under: Media Tagged: Digital media, Media, Social media
  • OLX.in Mobile App Review

    brandingguy
    1 Jul 2014 | 2:56 am
    The Indian e-commerce space is very competitive and there are a bunch of online classifieds portals and apps out there. One of the most popular portals doing big is Olx.in which is pushing forward the concept of ‘Make Your Phone a Sell Phone’. I quite like the ‘O Womaniya’ tv ad which highlights how you can use your OLX Mobile App to sell all the stuff at your home that you don’t need. OLX.in is backed by Nasper and judging by the latest reports the classifieds portal is growing very fast. According to an article on Watblog.com, the website traffic has grown…
  • Planning a Digital Campaign 101

    brandingguy
    9 Jun 2014 | 6:39 am
    Recently, I was invited by Small Enterprise Magazine to contribute my thoughts for the Digital Marketing Special edition. Click here to view the PDF of the May 2014 edition. Here is a full text excerpt of the same article: Planning an effective digital campaign is a vital cog in any marketer’s wheel. Every year we see innovative digital campaigns that steal the limelight & make it to the list of top campaigns. These campaigns boost the brand value and deliver unique experiences that create a long-term stakeholder impact. As brand marketers we often ask ourselves the million-dollar…
  • Twitter India Goes Global

    brandingguy
    2 Jun 2014 | 8:06 pm
    In another panel discussion on IndiaPostLive, I had recently shared my views on Twitter India’s strategy for the general elections. You can view the discussion here Twitter is planning to transplant some of its strategies for the 2014 India elections to other countries that are going to the polls soon, including Brazil and the USA. The platform was extensively used by many politicians during the recent elections to communicate with the public. Participate in the conversation as we discuss whether Twitter and social media in general will become a permanent feature in the electioneering…
  • Twitter Goof-ups: Conversation at India Post Live

    brandingguy
    8 May 2014 | 7:37 pm
    I was recently invited by Indiapostlive.com, India’s first web-tv to share my thoughts on Twitter Goof-ups by celebrities in India. BJP candidate from Amethi Smriti Irani tweeted that the SO was drunk, setting off a #SoDrunk trend on Twitter. We take a look at similar Twitter goof-ups. Here is the link to watch the discussion http://indiapostlive.com/twitter-goof-ups/#  Filed under: Media Tagged: indiapost, indiapostlive
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    Tech in Asia

  • New education site in China turns to students to make the lessons

    Steven Millward
    23 Jul 2014 | 10:40 pm
    China has a new online learning site that’s different to other startups in this burgeoning sector. That’s because KuXueXi is run as a non-profit, along the lines of the renowned Khan Academy. The fledgling site is also unusual in that it gets students to make its educational videos. “Teachers might make videos that are not fun,” says KuXueXi founder Li Xuhui. “But students can make cool videos that young people want to watch.” Many of the student-made videos on the site use a simple PowerPoint-style presentation along with a voiceover and a few visuals. The…
  • Tencent drops $3.2M on the company it hopes can be the Uber of laundry in China

    Paul Bischoff
    23 Jul 2014 | 8:43 pm
    China’s biggest internet company Tencent (HKG:0700) has just announced an RMB 20 million (US$3.2 million) series A round of funding into an app-connected laundry service made by laundromat chain Rongchang, according to 36kr. Despite the relatively small round compared to Tencent’s other recent investments – like US$736 million into online classifieds site 58.com – Rongchang is no startup. The laundry chain has been a staple franchise in China for several years. The online service, dubbed Edaixi, currently gets about 1,000 orders per day, and plans to reach 10,000 per…
  • Flipkart’s new elearning category makes it as easy to search for courses as it is to find books

    Malavika Velayanikal
    23 Jul 2014 | 6:57 pm
    Browsing through, finding, and registering for an online course has just got as easy as buying a book. India’s largest ecommerce marketplace Flipkart today introduced an elearning category on its site aimed at students. Certification courses, prep tests, and educational CDs form the bulk of the 1,900 products and titles in the new category at the outset. Students preparing for competitive exams are obviously getting special attention. Study material from Career Launcher, Edurite, EduKart, Merit Nation, TCY Online, and Practice Guru are part of the elearning portfolio, and Flipkart says it…
  • Game devs, get ready to be part of InMobi’s $25 million gaming fund

    Pankaj Maru
    23 Jul 2014 | 6:35 am
    India-based mobile advertising network InMobi is betting big on gaming in the global mobile industry. In a move to encourage and engage with the growing game developer community, InMobi has today announced a US$25 million fund for indie game developers. The first-of-its-kind fund is dedicated to game devs – but it’s not really a traditional VC fund. As a part of this $25 million fund, InMobi will offer advisory services to game developers on things such as global scaling, monetization, and ad experience creation. InMobi has come up with a dedicated gaming program where developers…
  • Flipkart, India’s largest online retailer, raises $1 billion in fresh funds

    Malavika Velayanikal
    23 Jul 2014 | 5:56 am
    India’s ecommerce poster-boy Flipkart has raised over US$1 billion. According to The Economic Times, Flipkart will make the official announcement next week. Half of the fresh funds are expected to come from existing investors: Tiger Global, Russian billionaire Yuri Milner’s DST, and Accel Partners. This is not only the biggest ever funding round by an Indian e-commerce company, but comes close to global taxi services company Uber’s US$1.2 billion round last month. Singapore’s sovereign wealth fund GIC and US-based investment firm T Rowe Price are likely to come on board as…
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    Room 214

  • Singing Milk Boxes and Dancing Cheese

    Jen Casson
    17 Jul 2014 | 11:22 am
    “What if the cheese twirled the macaroni around as rainbows and hearts fly out?” “Would it be ok if the peanut butter sandwich cracker took a little lick of himself?” “Can I put a top hat on the milk box and give him a dancing cane?” It’s ridiculous statements like these made during the course of a project that make one pause to ask “are we really getting paid to do this?”.  A recent creative project for Horizon Organic was just one of those times.  They asked Room 214 to create a fun animated video to help launch their new line of Mac &…
  • Room 214 is Hiring: Interactive Designer

    Room 214
    8 Jul 2014 | 10:06 am
    Job Description Create and maintain design assets specific to Room 214 branding, websites, social networks, marketing materials and pitch decks. Be involved with Support design and front-end development, as needed for mobile responsive web properties, social media applications and client projects. Serve as the key creative member, touching all visual aspects of company brand and design (programmers need not apply). The creative team works on a variety of projects in the agency including: branding, infographics, Facebook applications, presentations, digital strategy and concept development,…
  • Room 214 is Hiring: SEO Specialist with HTML & CSS Chops

    Room 214
    2 Jul 2014 | 1:08 pm
    SEO Specialist with HTML & CSS Chops Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This position is perfect for the individual who has: 1-3 years experience in keyword research and search engine optimization techniques 2-4 years experience with HTML and CSS experience (basic front-end web development) The confidence to communicate recommendations about web content (even to the extent of being able to write some of it her/himself) – but also the humility and hunger to learn more An…
  • Interactive Video: The Evolution of Video Marketing

    Jen Casson
    18 Jun 2014 | 4:39 am
    Video is a must-have component of your digital marketing strategy and the stats prove it. If you still haven’t bought into that… well, this article isn’t for you. What I’m interested in sharing is the next evolution of video marketing – the Interactive Video (or “IV “ for the character averse). Let’s briefly revisit web videos’ history. As more and more marketers began using video to promote their brands online, it was inevitable that they’d want to make their videos clickable.  Video for video’s sake?  Don’t be ridiculous!  They wanted viewers to…
  • Room 214 Opens Office in Washington, D.C.

    Stacey Kawakami
    11 Jun 2014 | 1:00 am
    Room 214 is pleased to announce the opening of our Washington, D.C. office — our first office outside of Boulder! The new office will support the agency’s growing roster of clients on the East Coast and service the business and non-profit community within the DC area. Stacey Kawakami, regional vice president, has relocated from Boulder to lead the office. “We’re thrilled to be in D.C. – a city with great culture and an expanding business and entrepreneurial environment. As a full-service digital agency with international clientele, we can offer local account management for many…
 
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    Buzzom

  • 8 reasons why txtbrowser is an awesome tech product!

    admin
    23 Jul 2014 | 11:22 pm
    Txtbrowser is a revolution – A product which allows the user to search for information even if there is no access to internet. We give you 8 good reasons explaining why Txtbrowser is an amazing tech product! Txtbrowser works on natural language You can get any information you want, simply by sending an SMS in normal spoken language, which reflects ease of use. Sample – SMS <Coffee shops in Bangalore>, send it to a pre-defined number and the system will reply with your answer, Even those who doesn’t have internet on phones, can benefit from your app As txtbrowser is an SMS based…
  • Indian Affairs India Leadership Conclave 21014 Awards conferred to India’s Noted Leaders!

    admin
    22 Jul 2014 | 2:03 am
    Anil Ambani , Naresh Goyal, Arvind Kejriwal,Dr Mukesh Batra, Sangram Singh, Shraddha Kapoor, Dr. Jayprakash Narayan, Aishwariya Nair, Komal Sood, Dr.Shashank Joshi, Dr. Dr.Jothydev Kesavadev,Nisha Jamvwal  among others shined at Asia’s Biggest India Leadership Conclave Awards 2014 India’s Most Eagerly Awaited & Prestigious 5th Annual Indian Affair’s India Leadership Conclave & Indian Affairs Business Leadership Awards 2014 ( www.ilc2014.in)  were announced in a glittering award program as Nation’s noted personalities & achievers were awarded  on  Friday, 18th July at…
  • 10 Reasons why you should take part in the MobiHunt 2014 contest

    admin
    21 Jul 2014 | 3:40 am
    Mobi Hunt 2014 – The battle for new age app developers is going on. We have listed out 10 specific points as why a coding enthusiast should participate in this contest! Put down your skills for the world to see: Coding is your passion. You get a kick from building apps and websites from scratch. You are the master of your craft and you know it. Why not put your skills against the best to see where you stand? Be a part of something unique: Txtbrowser is hardly something one would describe as conventional.  Take the opportunity to be a part of something that strays off the beaten path.
  • Can you make an app which functions without internet?

    Anjali
    15 Jul 2014 | 11:19 pm
    Hello everybody! We are writing about a very cool activity which recently caught our eye. Txtbrowser.com, one of the leading offline search engines in India, is organizing an app development contest called MobiHunt 2014, co-sponsored by Spice Digital. Through Mobi Hunt 2014 Txtbrowser is looking for the coders who can develop innovative SMS based apps. If you participate in this contest, then apart from prize money, your work will be reaching to the millions of people in India and Bangladesh region, who still doesn’t have access to internet! So here is the deal; Awards Categories: 1.
  • Top 5 iOS Utilities and Tools

    Priya
    15 Jul 2014 | 1:38 pm
    While Apple’s portable working framework does hold clients’ hands regarding gadget administration more so than contender Android, there are extra steps you can take to enhance your ios gadget. Here’s a gander at the main five free utilities and apparatuses for ios. Battery Doctor HD Battery Doctor HD is evaluated 4 or more stars out of a conceivable 5 for all forms. This ipad application, from Beijing Kingsoft, is a standout amongst the most prevalent battery administration apparatuses accessible in the itunes store. On the other hand, where it truly helps in ipad battery…
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    Position²

  • The ‘must have’ SEO features for an ecommerce site

    Team Position²
    23 Jul 2014 | 7:15 am
    ECommerce/online shopping is the trend of the day. It will continue to grow and is expected to outrun ‘normal shopping’. At this pace, product companies need to prepare to compete with seasoned players in the market.  Organic search space is dominated by the Amazons and Walmarts of the world. There are of course, several factors which contribute to this, like the number of pages, the number of visitors, the brand equation and the online spends of these companies. Given these, what should a normal player in the ecommerce space be doing to ensure that his website lists at the top of SERPs?
  • New Patent Enables Marketers to Tie Sales to Specific TV Ads

    Team Position²
    21 Jul 2014 | 5:58 am
    AOL’s Adap.tv’s new patent allows it to tie consumer sales to specific television advertisements. This helps marketers to connect conversions with television advertising better. The new patent involves a system which can recognize conversions stemming from television and based on the study of those patterns, can predict the possibility of future conversions. For companies, activating this online conversion attribution capability is as simple as adding conversion tracking script on their websites. Sales will be measured against audiences who have been exposed to your ads and those who…
  • Considerations for responsive web design, Facebook for B2B marketing and much more…| Best of the Week

    Team Position²
    18 Jul 2014 | 9:07 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Useful Considerations for Responsive Web Design In a market flooded with devices of varying screen sizes, it is tough for marketers to ensure that their website adapts to every screen resolution. Using responsive design helps solve this problem. Read on to know important aspects you need to consider when implementing responsive design. What Does Demand Generation Mean to You? [Report] 7 Reasons Why Facebook is More Effective Than LinkedIn for B2B Marketing Most B2B…
  • Facebook is Testing ‘Buy’ Button and Twitter Acquires Payments Startup CardSpring

    Team Position²
    18 Jul 2014 | 7:46 am
    Facebook The social behemoth is testing a new ‘Buy’ button that will let users purchase products without leaving the site. If launched, brands can use this feature to drive sales from News Feed and their Pages. Users can now click the ‘Buy’ CTA on ads and Page posts and purchase directly from a brand.  Facebook assures users of privacy when using this feature. It says that it will not share with advertisers any of the credit and debit card information users share with Facebook. Users can also select whether they would like to save payment information or not. This test is being run…
  • Useful Considerations for Responsive Web Design

    Team Position²
    16 Jul 2014 | 6:51 am
    Mobile internet penetration is growing at an exponential rate. According to a recent eMarketer study, four out of five global Internet users in 2014 are mobile web users. So, what does this growth rate mean to the online world? Mobile will become an essential platform for marketing in the digital world Website rendering across different mobile devices will assume significance Mobile friendly designs will be key to enhance user experience Optimizing for mobile will be an added advantage Let us now look into two important actualities: having a mobile friendly site and optimizing the same. As we…
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    The Next Web

  • Qualcomm launches $150m China startup fund, as reports of incoming monopoly fine surface

    Jon Russell
    23 Jul 2014 | 11:16 pm
    There’s good news and bad news in China today for Qualcomm, the US giant that creates chipsets for smartphones, tablets, PCs and other gadgets. First off, the good: Qualcomm has announced a new $150 million fund dedicated to startups in China. The company’s Chinese portfolio includes Xiaomi, which just unveiled its new Mi 4 smartphone this week, and Dolphin Browser, which just sold a majority 51 percent share to a Chinese games company. Qualcomm started investing in 2000, though its VC arm didn’t enter China until 10 years ago. With its newest fund, it is looking specifically for…
  • LG bucks struggling Android trend with record shipments and highest revenue since 2010

    Jon Russell
    23 Jul 2014 | 10:40 pm
    LG is bucking the trend of struggling Android smartphone companies like Samsung and HTC, after revealing that is shipped a record 14.5 million smartphones in the second quarter of 2014. That’s a 20 percent increase on one year previous. The company isn’t just shipping more phones, it says that mobile sales for the period were its highest since 2010, coming in at $3.51 billion. The company finished the quarter with $83.4 million in profit, ending three straight-quarters of losses. LG says “much of the success” was down to its flagship G3‘s popularity in Korea, and global sales of…
  • Razer’s sub-$100 Nabu wearable device integrates WeChat, behaves much like a smartwatch

    Jon Russell
    23 Jul 2014 | 9:00 pm
    This week is turning into a notable one for wearable devices thanks to a couple of announcements out of Asia. First, Xiaomi announced plans for a device that will retail for just $13, a truly new low pricepoint for the genre, and now Razer is revealing that its upcoming new product will integrate messaging app WeChat. The Nabu smartband borrows some functionality from a smartwatch, alongside the standard fitness and health tracking capabilities that we expect. But integrating WeChat is a very interesting move, particularly in China where the service is ubiquitously used and is even…
  • Xiaomi’s Hugo Barra defends ‘sensational’ copycat claims, says Apple is an inspiration

    Kaylene Hong
    23 Jul 2014 | 8:01 pm
    Xiaomi’s office is still humming way past 7pm on the day after their major product launch event. Employees typically end their days at 9.30pm after working 12-hour-long days here, and this commitment doesn’t end post-event. For all the work that has gone into developing its products — the company says the recently-launched Mi 4 took 18 months of research and development, for example —  it is little wonder that recent claims circulating in the press about the company blatantly ripping off Apple’s products have hit its executives hard. High-profile former Google VP Hugo Barra, now…
  • Google Street View expands in Asia as cars hit the road capturing images in Laos

    Jon Russell
    23 Jul 2014 | 7:49 pm
    Google has expanded its Street View imagery initiative in Asia after its distinctive camera-clad cars hit the roads of Laos, starting in capital city Vientiane. As is so often the case with Google Maps and Street View projects in Asia, the internet giant has teamed up with the local government and tourism organization for what it hopes will “create new ways for people around the world to experience Laos, and by doing so, help create better awareness of this country and attract more tourism.” Google says it will begin with Vientiane but hopes to cover the rest of Laos “over the next…
 
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    Jennings Social Media

  • JSMM Welcomes New Auto Dealership, Chevrolet Cadillac of Bellingham

    admin
    17 Jul 2014 | 11:18 am
    We could not be more excited to announce our newest client, Chevrolet Cadillac of Bellingham! This auto dealership located in Washington offers a wide variety of Chevrolet and Cadillac models, both new and used, to the Bellingham area. Currently, the dealership is under new ownership and management, Lithia and Jeffrey Watson. We cannot wait to begin working with this new dedicated team and develop some exciting social media promotions for car shoppers. This dealership is the largest in the area and offers all of the big-name models, including the Chevrolet Avalanche, Colorado, Corvette,…
  • How Does Social Media Impact Startups

    Katie Caplis
    11 Jul 2014 | 1:18 pm
    According to Inside View, 90 percent of CEOs don’t answer cold emails or cold calls, however, according to IBM, 70 percent of B2B decision-makers use social media for their decision-making process. When trying to capture attention online, it’s important to create a social media and SEO/SMO strategy that will deliver results especially when you don’t have a ton of budget to tell your brand’s story. Additionally, social media is the fastest way to deliver your messages into the marketplace. Tactics such as pitching bloggers, reporters, blogging, producing quick videos, tweeting,…
  • Online Reviews– The Key To Boosting Auto Dealer Sales

    admin
    3 Jul 2014 | 6:40 am
    According to digitaltrends.com, 87 percent of consumers are influenced by positive reviews, but it only takes one negative review to cost the company 30 potential customers. Just as one positive review can reign in potential leads, one negative review can have detrimental effects on sales. (Photo By: twobee/freedigitalphotos.net) In our previous blogpost about social media in the automotive industry, we briefly discussed the effects of online reputation, but the subject is so crucial to auto dealer success, we decided to dedicate an entire blog to auto dealership online reputation management.
  • What’s The Cost of Social Media To a Car Dealership?

    admin
    30 Jun 2014 | 1:50 pm
    According to www.Dealer.com, 38 percent of new car buyers will research their purchases using social media and 23 percent of new car buyers will share their experiences on social media. There is no question that social media is taking precedent in the automotive industry, and this change is happening so fast that many dealerships are behind. The sale begins online with the majority of consumers researching their purchase via the Web versus in the past when the sale started at the dealership. (Photo: Vichaya Kiatying-Angsulee/freedigitalphotos.net) Ninety-five percent of vehicle shoppers use…
  • What Google Panda 4.0 Means for Your Business

    admin
    27 Jun 2014 | 10:44 am
    Last month Google released its most recent update, Google Panda 4.0, which completely altered SEO & SMO strategies across all industries. With this update, tactics like aggregating information from outside sources to improve SEO will no longer work. Instead, Google Panda gives precedent to websites with relevant, original content that users want to read. The algorithm uses click-thru rates, SERP return rates and overall time on the site to rank websites based on this user experience. So, how do you provide content users want to read? Provide story-like content across all social media…
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    Adam Sherk

  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
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    Elaine Gantz Wright

  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
  • Are You Content?

    elaine gantz wright
    31 Mar 2014 | 3:32 pm
    It’s hard to believe I started writing this blog  five years ago. Seems like five months in many ways—and yet, so much has changed and at breakneck speed.  The trailblazers along the social-media super highway—accelerators such as Chris Brogan, Brian Solis, Beth Kanter and Clay Shirky—continue to inspire and challenge my thinking as they constantly reinvent, re-calibrate and re-conceptualize their own approaches to social media, their audiences, the web and their own livelihoods. It is, indeed, an ever-changing frontier out there . . .well, out here, as well. Where are we five years…
 
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    Diva Marketing (Blog)

  • Beyond The Ink Smudge To Digital Relevancy

    Toby
    17 Jul 2014 | 10:45 am
    Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
  • Second Screen TV - Research

    Toby
    11 Jul 2014 | 8:46 am
    Picture this. It's been a stressful week and you're looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It's a scene played-out in many homes for nearly 70 years. Over the past few years a there have been a few changes in How we watch TV. On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. . A couple of weeks…
  • Fourth of July - Peachtree "Community" Road Race

    Toby
    4 Jul 2014 | 11:03 am
    In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world's largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it's fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life. Even for the…
  • 7 Tips To Rockin' Facebook Engagement A La Frank Somerville

    Toby
    3 Jul 2014 | 1:37 pm
    During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement ... especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes…
  • Social Share Shopping Dance

    Toby
    8 May 2014 | 9:07 am
    The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures. What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don't know…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
  • Announcing 2014 Shelton Washington Olympic Peninsula Real Estate Master Sponsor Richard Beckman

    Israel Rothman
    7 Jul 2014 | 8:43 am
    From Google Search (less the lead generators)  Richard Beckman Realty Group Inc. Shelton Washington Olympic Peninsula Real Estate and Property Management WEICHERT, REALTORS® – Reynolds Real Estate Van Dorm Realty Century 21 360-426-5521 | Announcing 2014 Shelton Washington Olympic Peninsula Real Estate Master Sponsor Richard Beckman – before you call WEICHERT, REALTORS,®, Reynolds Real Estate, […]
  • 2014 How to optimize for competitors proper names and feed their customers to you

    Israel Rothman
    13 Jun 2014 | 8:04 am
    By optimizing for competitors proper names, your telephone number comes up on mobile search when your competitors proper names are searched for, clickable if done properly!  This is how it is done: Auto Dealers Sponsored By Tom Denchel Ford: Prosser – Phone  888-711-9135 According to Google Search for Auto Dealers Prosser Washington – less the […]
  • 2014 – What I would do with an empty building to fill it up – How-to-Guide Blueprint

    Israel Rothman
    10 Jun 2014 | 9:25 am
    According to this recent survey in the Oregonian More than half of U.S. adults have had to cut back elsewhere to cover their rent or mortgage, according to a new survey. The John D. And Catherine T. MacArthur Foundation found that 52 percent of adults had made trade-offs. Of those: 21 percent took a second […]
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    SocialTimes

  • 12 Reasons to Use Visual Content [Infographic]

    Christie Barakat
    23 Jul 2014 | 1:00 pm
    There is measurably increased impact of visual content on social media.  The most engaging posts on Facebook are photos. Twitter’s timeline now accommodates photos and videos, and its recent profile pages update features larger header photos and profile pictures. Pinterest is the fourth most popular social networking site. But while nearly half of all bloggers are creating content with multiple images, 25 percent of them aren’t adding images to their posts. Visual content grabs attention, is processed faster by the brain, generates more engagement and influences emotions. Images of…
  • Italy Gives Google 18 Months to Change Data Protocols

    Christie Barakat
    23 Jul 2014 | 11:50 am
    Regulators in Italy say Google failed to adequately disclose its treatment of data to Italian citizens, and have given the company 18 months to comply with a series of new measures. The new rules include users’ prior consent when their data is being used for commercial purposes and a two-month deadline for the removal of personal data from a user’s account once a take-down request is filed. After Google consolidated its privacy and data storage protocols across all of its services in March 2012 — without offering users the choice to opt-out — the European Union…
  • Head of YouTube Music Quits

    Mona Zhang
    23 Jul 2014 | 11:11 am
    Christopher LaRosa, product manager at YouTube music, is leaving the company on Friday, reports The Wall Street Journal. People who worked closely with LaRosa described him as very talented. It is a “huge loss” said one of these people.   LaRosa is the second person in charge of YouTube’s music service to leave over the past 12 months. The other, Nikhil Chandhok, left last fall… The WSJ reported that it was not clear who would lead the effort after LaRosa’s departure, which could stall its launch even further. However, Billboard reported that a source contradicted…
  • What, How and Why People Share on Social Media [Infographic]

    Kimberlee Morrison
    23 Jul 2014 | 10:00 am
    User sharing on social networks can be a somewhat nebulous topic. Marketers would love to know just what kinds of content gets shared the most. To answer this question, web design and development company Go-Gulf created an infographic that breaks down what, where and why people share on social media. Pictures are the No. 1 type of content users like to share. In fact, 43 percent of users share photos, while 26 percent of users like to share opinions, status updates and links to articles. Luckily for marketers, 25 percent of users share personal recommendations of things they like, which makes…
  • ESPN Makes a Play for E-sports Audiences

    Kimberlee Morrison
    23 Jul 2014 | 8:59 am
    ESPN3 fans may have been surprised to see images like these on their screens over the last few days. The image is from The International, the grand final for the DOTA 2 championships, which appeared on cable for the first time ever. Indeed, DOTA 2’s developer Valve made a deal with ESPN for broadcast cable coverage of an e-sports event. DOTA 2 is one of the leading games in e-sports — a ‘massive online battle arena’ (or MOBA) game, which pits teams of five against each other, as they attempt to destroy the other team’s base. While e-sports may seem strange to some, the prize…
 
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    VIRALBLOG.COM

  • How CMOs Use Big-Data in Marketing & Media to Drive Growth

    Igor Beuker
    21 Jul 2014 | 8:13 am
    Today CMOs have so many big-data marketing and media analytical options that they are able to drive superior growth. Some become the super predictve CMO (like Tom Cruise above). Other CMOs however, seem to drown in the big-data options to become paralyzed. For this group and the CMOs that call big-data a marketing hype, I suggest you read along. Marketing used to be an art, now it’s a science. Learn how big-data can drive superior growth. Big-Data Gives CMOs Decision-making Firepower Better analytical tools, new methods and approaches in recent years has given CMOs significant new…
  • What Happens In A YouTube Minute (Infographic)

    Igor Beuker
    20 Jul 2014 | 6:29 am
    YouTube exists 10 years and the video sharing platform is still gaining eyeballs. See the infographic full of fun facts and actionable insights here. Brands like Red Bull and Oreo already have pretty big YouTube channels. How about viral K-pop phenomenon PSY? Here you can meet the top YouTube stars that have so many followers that they are now filthy rich. Here’s What Happens Every 60 Seconds on YouTube I know 60 seconds might sound like obsessed micromanagement. However, with these dazzling numbers we could easily call it macro management+. In just 60 seconds: - Users upload 100 hours…
  • Top 5 Videos In Viral Friday: Undress Me

    Martin Michalik
    18 Jul 2014 | 8:43 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Undress Me Click here to view the embedded video. So we had The First Kiss, The Slap and now comes Undress me – video made in collaboration with Showtime for Masters of Sex. The same rules as before, people that never met do what they are asked. Seen over 8.9 million times in a week. So,…
  • Sparkplug: Airbnb Clone That Helps Musicians Rent Out Gear

    Igor Beuker
    17 Jul 2014 | 12:28 pm
    Go big, go niche or go home is a cliffhanger in one of my keynotes. Sparkplug is going niche by helping musicians the Airbnb way. Will they go big as well? Sparkplug puts a sharing-economy spin on musicianship, letting bands and musicians rent out their instruments, amps and other gear. After Spotify and Soundcloud yet another disruptive innovation comes from the music industry. In a very Airbnb-style site. Let’s discover if Sparkplug will be ‘jammin’ soon. Sparkplug the Airbnb for Music Gear? Sparkplug is a new matching platform. But this time not villa’s or…
  • Global Ad Spending Growth Will Double In 2014

    Igor Beuker
    16 Jul 2014 | 7:32 am
    Global ad spending growth will double in 2014. Advertisers worldwide will spend $545.40 billion on paid media this year, show new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago. Digital advertising will account for over 25% of global media advertising this year. This story offers CMOs the insights into defining their POE media mix. Why Global Ad Spending Doubles in 2014? There are a few tangible reasons why 2014 will be such a good advertising year. It includes major events like the Winter…
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    Pamorama | Social Media Marketing Blog

  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
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    Exploring Conversational Media

  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
  • Four things to pack for SXSW

    Jeff Esposito
    23 Feb 2014 | 1:40 pm
    So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our smart phones have a million and one things that they can do for us, with that said, the one thing that they suck at is keeping a full charge. With all the panels, parties, etc. you will more than likely be faced with a phone in need of a charge. With outlets in short supply and constant movement,…
 
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    Social Media B2B

  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • Give Your B2B Customers Clear Calls-To-Action on Social Media

    Jeffrey L. Cohen
    26 Jun 2014 | 4:00 am
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • B2B Sales Pros Need to Create Demand with Content Marketing

    Jeffrey L. Cohen
    18 Jun 2014 | 4:00 am
    I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process. Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it. Highlights of the Conversation:…
  • YouTube Insights for B2B from the Frozen Food Master

    Jeffrey L. Cohen
    10 Jun 2014 | 4:00 am
    Gregory Ng is the CMO of Brooks Bell, an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. But at night he opens the freezer, cranks up the microwave and transforms into the Frozen Food Master. Greg has been reviewing frozen food on Freezerburns since 2008. In that time he has learned quite a bit about YouTube. Combining that with his understanding of B2B marketing and optimization, he shared his insights for B2B companies in the interview below. Most of the biggest YouTube channels are run by individuals, not corporate brands. It seems that…
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    {grow}

  • 5 Reasons LinkedIn Has Lost Its Luster

    Eric Wittlake
    23 Jul 2014 | 3:00 am
    By Eric Wittlake, {grow} Contributing Columnist Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on. In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and…
  • The ROI of Twitter, Explained

    Mark
    22 Jul 2014 | 3:00 am
    Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I want to measure financial returns as much as any one but If you are going to win in this new digital age, you must humble yourself and accept that value will also come to you from MRS — Magnificent Random Synergy. Let me explain through an example. Hello Kitty I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created…
  • Straight talk on social media consulting

    Mark
    21 Jul 2014 | 3:00 am
    Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business. It’s really not about social media Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media.
  • Creating the beautiful blog with Stanford Smith

    Mark
    17 Jul 2014 | 3:00 am
    Click here if you can’t see the video interview with Stanford Smith of Pushing Social. I recently had a chance to catch up with Stanford Smith, one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time In this short video interview he covers: The importance of comments — a place to find your voice. How we engage with our audiences beyond comments The blogging trend that energizes him. The…
  • Does blogging still matter in 2014?

    mars
    16 Jul 2014 | 3:00 am
    By Mars Dorian, {grow} Contributing Columnist Five years ago, I wrote my first blog post. I was all — yay, a digital crusader entering the exciting realm of the blogosphere. It was like the Wild West — nobody knew what kind of article attracted the most readers, but the pundits all agreed on one thing – If you didn’t blog at least twice (or better, five times) a week , you were putting the nails into your own digital coffin. I followed their advice and cranked out high-quality posts up to three times per week and I loved it, just like my readers… Fast forward four…
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    Janet Clarey

  • There is no one ‘right’ online platform to support learning

    Janet
    3 Jul 2014 | 11:04 am
    If you’re in the profession of learning & development you would no doubt select “TRUE” to the following statement if it was presented as a test question: We know that instruction, when spaced over time, produces substantial learning benefits (i.e., better retention) than instruction delivered at one-time. (follow that link to a great paper by Will Thalheimer – worth your time) That said, it seems there are still a fair amount of one-time events being developed. One course. One class. One workshop. One time. At the eLearning Guild Academy, I work with…
  • Community Manager Appreciation Day

    Janet
    27 Jan 2014 | 9:44 am
    Started by Jeremiah Owyang in 2010, today is Community Manager Appreciation Day - a day to say thanks! I’ve been a “part-time” community manager for the past six months supporting the Bloomfire communities that supplement Guild Academy live online courses. I was reflecting on the role of community manager and ran across this slide presentation from The Community Roundtable on ‘the dark side of community management.’ According to the eBook, a result of discussion among members, the biggest challenges community managers face: Lack of or limited resources Lack of…
  • What do we actually do in isolation anymore?

    Janet
    30 Dec 2013 | 10:59 am
    A guest post on VB Business titled Coming 2014: a smarter, interconnected you identified four changes to keep an eye on next year. The last paragraph under the first  prediction says: …a new era of social experiences around activities that were previously done individually; those experiences will no longer be consumed in isolation, but in a living, breathing network. The writer doesn’t give any examples of the specific types of activities that will no longer be done individually but this prediction made me wonder about the loss of what I would call healthy isolation – the…
  • Don’t be afraid to breach the evidence-free zone

    Janet
    30 Oct 2013 | 9:21 am
    I had the pleasure of attending a speech by Hillary Clinton a few weeks ago. One phrase she used was “evidence-free zone” and I couldn’t help but think about it in the context of the L&D industry. Here’s what Clinton said: “Increasingly, we have emphasized scorched earth over common ground. Many of our public debates are happening in what I like to call an evidence-free zone, where ideology trumps data and common sense.” – Hillary Clinton, Hamilton College I can’t count how many times I’ve cringed when someone stands in front of a group and…
  • Don’t look back (or down)

    Janet
    24 Sep 2013 | 10:34 am
    What’s your earliest memory of school? Mine is the school bus. Of course this “memory” might not be a true memory but me internalizing my mother’s story of her four-year old girl who was so small she had to board the bus knees first. She told it many times – mostly for encouragement or as a reminder of an independence streak (apparently, I didn’t look back). True memory or just true-ish, that act of climbing the stairs vs. walking them has become symbolic. It’s volunteering for a promotion even though the boss was nasty piece of work, running a long…
 
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    360i Digital Agency Blog

  • Snapchat Geofilter Update Hints at Expanded Brand Opportunities

    Fitz Maro
    18 Jul 2014 | 12:51 pm
    Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum and Disney Land, among others. Geofilters: Not a monetization move – yet Although it would appear this update is the company’s first big play to generate revenue, Snapchat has confirmed that the first round of Geofilters are not paid…
  • What’s Buzzing: Platform Updates, MTV Snaps & More

    Valentina Bettiol
    18 Jul 2014 | 9:07 am
    The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying goodbye to the “hashflags” that for the past couple months dominated our feeds. And beyond World Cup news, Twitter’s new and improved analytics dashboard was only the first in a flurry of platform updates that rolled out over the last seven days, including the location-based Geofilters feature…
  • 3 Bing Ad Updates Marketers Will Want to Know About

    Kenneth Hamner
    17 Jul 2014 | 7:36 am
    Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post outlines the most significant changes and how they might affect marketers’ efforts in Bing. #1 | Microsoft is pushing to increase Bing’s reach One of Microsoft’s larger initiatives will be in pushing to increase…
  • What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

    360i
    11 Jul 2014 | 1:47 pm
    This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading platforms including Facebook and Pinterest. Read on for more news from this week. With 35.6 million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. #WorldCup pic.twitter.com/pRjssAZmhg — Twitter Data (@TwitterData) July 9,…
  • From A to E: 5 Steps for Creating Content that Resonates

    360i
    9 Jul 2014 | 7:56 am
    Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to the following guidelines to develop content strategies that will consistently drive business results: A: Applicable B: Breakthrough C: Cross-platform D: Discoverable E: Ever-changing Read the full article, “Five Ways to Make Your Content Resonate with…
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    The Next Web » Social Media

  • Get lost: How over reliance on digital maps could lead us mentally astray

    Curtis Silver
    23 Jul 2014 | 9:18 am
    As we navigate our way through the world, sometimes we just need to stop and Instagram the flowers. Be sure when you do, the path is on your turn by turn navigation. You wouldn’t want to have to read any unnecessary road signs. Make sure you tweet about missing your exit to your house though, since the GPS didn’t alert you quick enough to make the proper lane change. This is how many of us navigate through the world now, and it is so very dysfunctional. With every additional technology that assists in exploring the physical world around us, we are... This story continues at The Next Web
  • Facebook’s social logins share grows to 55% as G+ and Yahoo fall

    Paul Sawers
    22 Jul 2014 | 9:00 am
    It probably comes as little surprise that Facebook is the biggest driver of traffic compared to any other social network, but which social network comes out on top for social logins on third-party websites? Yup, you probably guessed right. Following on from its previous quarterly report, social login aggregator and provider Gigya has revealed some key insights in its latest report, showing that Facebook is making global gains. Its report is based on tens of millions of logins between April and June 2014, and records the most commonly used social APIs by internet users to log-in to websites.
  • How Facebook beat Wall Street with data and tripled its share price

    Maurice Coyle
    21 Jul 2014 | 11:23 am
    Maurice Coyle is the CEO and co-founder of HeyStaks, a search analytics startup that helps mobile operators monetize subscriber data usage and increases conversions for e-commerce stores. Facebook went public on May 18, 2012 in one of the most hotly anticipated tech company IPOs ever. The company priced its share at the upper end of its range at $38 and didn’t leave a cent on the table. Naturally, Facebook was cool about the whole thing, spending its time hacking the NASDAQ button (with Irish engineer Colm Doyle on the team) instead of getting haircuts and ironing their shirts before…
  • Facebook’s referral traffic share grew over 10% in Q2 2014, Pinterest fell 19%, and Twitter slipped over 9%

    Emil Protalinski
    21 Jul 2014 | 8:00 am
    Social discovery and sharing platform Shareaholic today released its quarterly report for referral traffic from the eight largest social media sites. In Q2 2014, Facebook gained share, while Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+ and LinkedIn all fell. As in the company’s previous reports, however, only the top three social networks are really worth considering. Here’s the breakdown from Shareholic, which tracks 400 million users visiting its network of 300,000 publishers: The month columns show the “share of visits,” a percentage of overall traffic (direct, social…
  • 5 strategies behind awesome customer service on social media

    Luke Chitwood
    21 Jul 2014 | 7:47 am
    This post is brought to you by Simply Measured.With the modern man attached to his smartphone at the thumb, today’s consumers often look to social media as the go-to route for customer service interactions with brands around the world. Additionally, there’s a greater incentive for brands to satisfy needs and fix problems expressed on social. An irate traveler in an airport only influences other irate travelers. An irate, inconvenienced traveler on social media influences their followers – and potentially many more. Personally, I now default to seeking support and service first on…
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    Courtney Engle Robertson

  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    While your WordPress website may not be printed often, you can help the visitors that do want to print articles and offer them a few settings. Without styling, the printed page may have a weird layout and use all the colors of your blog.  This isn’t ideal for printing purposes. Print Friendly and PDF Button The WordPress plugin Print Friendly and PDF Button will make quick work of displaying your website content in a printer friendly mode when a visitor clicks the printer button on your site. In the settings, I actually don’t display this printer button within the posts on my…
  • Use Heading Tags to Help Your Readers

    Courtney Engle Robertson
    26 Jun 2014 | 2:00 am
    Have you been using headings and heading tags in your blog posts?  If not, it’s time to dust off your posts and help your readers. Heading Tags Make Reading Easier When you break the main ideas down into several sub-topics, it is a lot easier on readers to quickly skim the content.  Visitors will read what interests them, but may not everything you’ve shared. Headings also clarify for readers the main points.  By having headings, your content is more memorable. Heading Tags Help Search Engines Find You While no longer as important as it was a few years ago, including Headings…
  • What Color Should Your Website Links Be?

    Courtney Engle Robertson
    25 Jun 2014 | 2:00 am
    Have you ever visited a website and tried to click on some text that looked like a link, only to be deceived by the author (see what I just did there)?  It’s happened to me a few times, and often because the client treats their website as though it is Microsoft Word. While it seems like something obvious, some writers neglect these basic rules and make a mess of their sites from the visitor’s experience. Nothing happens when I click on text that is blue and underlined, despite expecting a link to take me somewhere. Website Design: Best Practices When you are writing posts on your…
  • Mobile Responsive Navigation and Accessibility

    Courtney Engle Robertson
    24 Jun 2014 | 2:00 am
      What areas of your website navigation pass the test? See this Slideshare to review what areas of your site may need help with usability: Responsive Navigation When people visit your website, can they navigate around without pinching and zooming, especially on your navigation bar?  On this site, I implement a drop navigation system that works well for thumbs.  This is built in to my preferred theme framework, Headway. Users click on the drop menu, and select what page they want to go to.  Dropboxes like this are common in forms elsewhere online, and make sense for users.
  • Does Your Website Have An Email Opt-In?

    Courtney Engle Robertson
    23 Jun 2014 | 2:00 am
    Email newsletters are said to be the real gold in your marketing mix, but you may be missing out on building your list.  Does your website have an easy to spot email opt-in form? You’ll need an email marketing service that collects and maintains your list of subscribers.  I like MailChimp. Where To Place An Email Opt-In Form Home page – Ask for this near the top of your home page. Consider only asking for their email address here. On a sidebar – Keep this near the top of your sidebar At the end of a blog post – Either embedded at the bottom of a post or as a pop-up…
 
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    The Social Workplace

  • How HR can Align Employee Engagement to Business Success

    Elizabeth
    14 Jul 2014 | 6:00 am
    As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I’ve come to realize is that employee engagement means different things to different people… and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools necessary to be more…
  • Enabling The Social Workplace Through Social Technologies

    Elizabeth
    27 May 2014 | 2:34 pm
    Image courtesy of equatehr Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while “72 percent of…
  • 2014 CMO’s Guide to Social Platforms

    Elizabeth
    26 Mar 2014 | 6:24 am
    Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers. For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in…
  • Employees Are Your Best Brand Advocates #infographic

    Elizabeth
    25 Mar 2014 | 11:56 am
    Why is it so important to leverage your employees as brand advocates? Because they’re TWICE as trusted as your C-level executive!
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    CompuKol Connection » Blog

  • The Best Ways to Connect With Your Audience on Social Media

    Michael Cohn
    21 Jul 2014 | 2:00 am
    So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. The importance of connections online In an extremely fundamental way, if you don’t connect with your audience (and that connection must be on an emotional/human level), you are finished before you even begin. You may be the most extraordinary writer and business person ever known to…
  • Will Online Marketing Work for Your Business?

    Michael Cohn
    17 Jul 2014 | 2:00 am
    This entry is part 2 of 2 in the series Marketing Your Business Online   This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the execution of those techniques can determine whether Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be factored into the equation. This article will outline the potential for success in an Internet…
  • Why You Should Market Your Business Online

    Michael Cohn
    14 Jul 2014 | 2:00 am
    This entry is part 1 of 2 in the series Marketing Your Business Online   If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online marketing. There are so many advantages to this type of marketing. First of all, marketing your business online is extremely affordable. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world, and the ability to customize the marketing for…
  • Social Selling Like Crazy on LinkedIn

    Michael Cohn
    10 Jul 2014 | 2:00 am
    You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it. The reputation of the sales concept  Unfortunately, when a lot of people think about selling and salespeople, negative thoughts may come to mind. This may be the case with you too. In fact, when you think about social selling on social media channels, including on LinkedIn, Facebook, Twitter,…
  • Optimizing Your Blog Articles for SEO

    Michael Cohn
    8 Jul 2014 | 2:00 am
    Search Engine Optimization (SEO) is on everyone’s lips all of the time. It is wonderful if you can write a blog article that uses sophisticated language, exciting language, and beautiful grammar and punctuation. However, it is also critical that it is optimized for the search engines. After all, people need to be able to find you. Your approach to optimization Sometimes, when it comes to writing, the hardest part is coming up with the first sentence. Once you have been able to come up with that first sentence, you just have to put one foot in front of the other after that and keep…
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    Sneeze It

  • Social media and the World Cup

    David Steel
    5 Jul 2014 | 5:22 am
    It should come as no surprise that major sporting events trend quickly on social media, and with a global event like the World Cup, that number has been soaring—and even breaking records—in recent weeks (the infamous Suárez bite notwithstanding). There have been more than 1 billion (yes, BILLION) Facebook interactions surrounding the 2014 FIFA World Cup by more than 220 million users since the games started. During the recent Brazil-Chile match, nearly 389,000 tweets were sent per minute, beating out the record set during the Super Bowl back in February. If you have absolutely ZERO…
  • What do we mean by “Websites are dead”?

    David Steel
    25 Jun 2014 | 5:26 pm
    If at first you don’t succeed, try try again. We’re all familiar with the age-old song and dance. But what happens when you attempt to do the same thing over and over with the same lackluster results? You begin to realize your efforts are no longer working. Like you, we’ve had to pull back and reevaluate our marketing strategy to keep up with the needs of our ever-changing market. After scratching our heads, running tests, and crunching the numbers, we have finally cracked the code and come up with a concept so revolutionary, it might initially scare you. Websites are dead. Hope we…
  • Say hello to Facebook’s new “Ask” feature

    David Steel
    23 Jun 2014 | 5:46 am
    Facebook recently announced a brand-new feature that rates pretty high on the creep scale, if you ask us. A new “ask” button appears next to a user’s relationship status if they don’t already have one listed. You can ask a Facebook friend (you must first be connected) out for a drink and then request them to list their status as either single, engaged, married, or in a civil (or very complicated) relationship. The owner of the page can respond to the request and that information only appears to the person doing the asking (and will still remain private for all of your other Facebook…
  • The social media apps you can’t live without

    David Steel
    14 Jun 2014 | 4:43 am
    Staying connected to your friends and family is much easier with the right apps at your fingertips. Here are just a few that we love! Buffer: This app makes it easier than ever to share your content to a variety of social media platforms. The bit.ly integration (URL shortener) has an advantage over sites like Hootsuite (another scheduling tool) and there’s not much of a learning curve to get started with this app. Snapchat: Create funny videos to send to friends, which will self-destruct after 24 hours. Available for both iPhone and Android, this is a highly addicting, lighthearted app and…
  • Why you Should Always Optimize your Images for SEO

    David Steel
    9 Jun 2014 | 8:08 am
    Search Engine Optimization (or SEO) is necessary to get people to find you on sites like Google, Bing, and Yahoo. These search engines crawl through webpages like a blind spider—meaning that they can read text but they are unable to see pictures. This is why it’s so important to label the images so that bots know what they are looking at. Give your images descriptive names. When you upload a picture to your blog or website, try not to use the default camera dump name (does “IMG00.jpg” sound familiar?) but label it something like “pesto-and-garlic-spaghetti.jpg” instead. No one…
 
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    The Anti-Social Media

  • What People want from Infographics

    Jay
    27 Jun 2014 | 4:05 am
    The post What People want from Infographics appeared first on The Anti-Social Media.
  • Is Blogging Cool Anymore?

    Jay
    26 Jun 2014 | 4:05 am
    The other night I spent a few hours redesigning my personal website to better set it up as a blog. Call me crazy, but I may want to eventually be known for a blog that doesn’t have a recurring feature called “F*&k You! Friday.” Eventually. As if winning some award in 2011 and having a great job wasn’t enough, a part of me needs to be seen as legit by a bunch of strangers on the internet. But then I started thinking more about who makes it big online these days. When was the last time you heard of someone making it big as a blogger? 2004? 2006? Yeah, that’s…
  • Sunday Funday! Best Day of my Life

    Jay
    23 Mar 2014 | 4:00 am
    I love this song so much, but this video is why I never drink alone. The post Sunday Funday! Best Day of my Life appeared first on The Anti-Social Media.
  • F*&k You Friday! Giant Image Headers

    Jay
    21 Mar 2014 | 4:00 am
    When did it become cool to bury your crappy internet writing behind a terrible stock photo? Somewhere between 2013 and 2014, bloggers thought that they need to make their content look cooler. This probably occurred because of Medium, which features a huge image prominently with each post. Maybe bloggers want to look cool. I don’t blame them. Blogging is pretty much the lamest thing you can do in 2014. Maybe that giant image buys you two or three more seconds of a reader’s time. That’s a measurable but meaningless stat you can report to advertisers. But a giant image at the…
  • Goodbye, Comments

    Jay
    17 Mar 2014 | 4:00 am
    I turned off comments on this blog. We had a good run, but comments no longer add value to this site. Here’s why: SPAM comments are not worth dealing with, both the robot generated kind and by people looking to be “influencers.” There is no meaningful conversation in the comments. None. There are more than enough ways to comment on my blog thoughtfully through Twitter, Facebook and other social channels, like your own crappy blog. Some people will argue that a blog isn’t a blog without comments. I say fuck them. You can’t add to a conversation after skimming a…
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    Pushing Social

  • [Podcast] Episode #20: Why Your Blog May Need A Vacation

    Stan Smith
    22 Jul 2014 | 4:00 am
    http://traffic.libsyn.com/pushingsocial/20_Stan_Spark_Final.mp3 Push Me To Subscribe to the Pushing Social Podcast Is it getting harder to discover new blog post ideas? Has your content marketing plan ground to a halt as you search for some inspiration that will get you excited about publishing again? I've been there and I've discovered three ways to beat creative burnout. In this episode of the Pushing Social Podcast I'll give you 3 ways to beat burnout and revitalize your creative energy. Right Click Here to Download This Episode Did You Like This Episode? It would be great if you could…
  • Fired Up Friday – Push Your Boundaries

    Marie Williams
    18 Jul 2014 | 8:21 am
    It can be tempting to stop pushing forward once we are "good enough" to get the job done. We have all been guilty of this before. If you're settling for mediocrity, what holds you back from greatness? Ask yourself why being average has become acceptable and answer yourself honestly. You are either not working towards the right goals for yourself or you are making excuses. If you are focusing your efforts on the goal you were meant to achieve, there won't be any excuses left for not being the best at what you do.
  • Fired Up Friday – Would You Follow You?

    Stan Smith
    11 Jul 2014 | 5:40 am
    It's a soul-searching question: "Would You Follow You?" Those who answer with a hearty "Yes!" lead because they have demonstrated something powerful. See what the secret to being a legend is in this Fired Up Friday video.
  • Why Autoresponders Are a Content Marketer’s Best Friend

    Stan Smith
    8 Jul 2014 | 4:30 am
    Email autoresponders aren’t sexy. They are even a bit taboo for some social media purists who believe that marketers should spurn marketing in favor of every interaction being handled by a human. I don’t subscribe to this school of thought. I believe that smart automation is the key to scaling your business and reaching the point where your content is delivering real results. Autoresponders are at the top of my list of must-have marketing automation tools because they solve a problem that could undermine your business. You see, most blogs are only able to convert 1-2% of their visitors…
  • [Podcast] Epsisode #19: Peg Fitzpatrick – How to Add Sizzle to Your Content

    Stan Smith
    7 Jul 2014 | 3:59 am
    http://traffic.libsyn.com/pushingsocial/PegFitzpatrick_final_mixdown.mp3 Push Me To Subscribe to the Pushing Social Podcast Have you noticed the recent trend toward using high-impact photos for blogs? Have you wondered how "non-designers" are able to create awesome photos for their blogs and Pinterest pin boards? Their secret weapon is Canva and this week I've invited Peg Fitzpatrick, the director of social strategy to the Pushing Social Podcast to discuss Canva and other ways to add sizzle to your social media plan. Right Click Here to Download This Episode Resources Mentioned Canva Peg…
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    33 Charts

  • Lockstep Medicine

    DrV
    10 Jul 2014 | 8:12 am
    In medicine it seems .. We idolize leadership but promote management. We marginalize vision while rewarding process. We worship list makers. We’re trained as responders not initiators. We propagate a culture of permission and seek to breed a generation precisely like the last. We believe that thought leadership and the transmission of ideas happens on an 17th century communication platform. Wes Fisher has it right this week on Kevin MD when he asks, ‘What kind of doctor are we breeding?’ And what kind of leaders are we creating? Image via Wikipedia
  • Dr. Google, the Quack

    DrV
    7 Jul 2014 | 7:57 pm
    For years we believed that Google would bring us the information we need.  Tom Krazit at Gigom suggests that the party may be over.  Search has become so algorithmically corrupt that its hard to understand or believe what we’re getting. The thing that gets me is that we’ve become such informed consumers in so many other areas of our lives. We buy organic vegetables, we obsess over miles-per-gallon in our prospective cars, and we demand that our artificially valuable gems weren’t touched by desperate violent gangs before they reach our fingers. Yet we assume that the information being…
  • Creative Confidence

    DrV
    3 Jul 2014 | 12:37 pm
    I just finished Creative Confidence - Unleashing the Creative Potential Within All of Us.  Written by Dave and Tom Kelley, founders of IDEO, it represents a critical bit of thinking on creativity. Here’s what you get:  The authors demystify the creative process, represent it as a critical skill for working professionals, and then offer granular steps to achieving creative confidence. Beyond a look behind the curtain at the processes of the world’s most successful creative consulting organization, the Kelleys deliver a backhanded motivational book that will have you seeing your…
  • Build It and They Won’t Necessarily Come

    DrV
    1 Jul 2014 | 5:50 am
    Just because you create something doesn’t mean that anyone will look at it. I taught at in an educator certificate program at Baylor College of Medicine recently.  We were doing a hands-on drill on digital footprint and reputation management.  When discussing our findings, one of the attendees concluded that just because you post something doesn’t mean someone will read it.  This, of course, created a priceless opportunity for discussion. Few realize what it takes to successfully deliver a message or idea.  And fewer recognize the level of consistency necessary to establish a…
  • Medicine and The Access Effect

    DrV
    18 Jun 2014 | 1:33 am
    I overheard on Twitter last week that there are institutions that don’t allow the use of smart phones by physicians.  It seemed hard to believe. Then it made sense.  Because we’re in transition between siloed and networked worlds. Our siloed world supports encounters with the health system that are isolated, episodic and dependent upon the capacity of a single provider.  A networked medical world operates in real-time and is supported by decision-making intelligence that extends beyond what one person can offer. Modern medical work is rooted in the analog.  So doctors without phones,…
 
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    Talk It Up!

  • Five Steps to B2B Social Media Marketing Success

    heidim@heidimillerpresents.com (Heidi Miller)
    27 Jun 2014 | 10:25 am
    I had a great time earlier this month speaking to Abhishek Borah's Foster School of Business graduate marketing class on social media and content marketing! And I have to admit that the inquisitive and whip smart young minds gave me great faith in the next generation of marketers. :-) Five Steps to B2B Social Media Marketing Success from Heidi Miller
  • Will the new ad formats ruin Twitter?

    heidim@heidimillerpresents.com (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
  • What a diamond earring taught me about Zen

    heidim@heidimillerpresents.com (Heidi Miller)
    10 Apr 2014 | 4:33 pm
    Your quick reminder to stay present and curious This morning, I noticed a just after my shower that one of my diamond earrings was no longer in my ear. In the past, this moment would have inspired a flood of self-chastisement (why didn't you remove them like a responsible person), loss (the one splurge gift from my mom 10 years ago) or even punishment (if you can't keep track of things, you don't deserve to have nice things). After all, the earrings are one of just a few pieces of fine jewelry I own, and they were given to me 10 years ago by my mother. I suspect that many women and more than…
  • RTFM at Ignite Seattle

    heidim@heidimillerpresents.com (Heidi Miller)
    26 Sep 2013 | 2:31 pm
    My first Ignite Seattle talk was fun! I had a fantastic time speaking at my very first Ignite Seattle last month. While I do a great deal of public speaking, the home town crowd and five-minute time limit had me far more nervous than usual! But the Ignite Seattle support team was amazing; they helped us to prepare, gave us newbie presenters the lay of the land and gave us every chance to succeed. Justin Martensein, thank you! And Monica Guzman was a patient and vivacious host for the evening. My thanks to Ignite Seattle for such an amazing evening!
  • 8 Things I Learned from 8 Years in Podcasting

    heidim@heidimillerpresents.com (Heidi Miller)
    5 Jun 2013 | 9:19 am
    Secrets from a podcasting geek I am very much looking forward to this afternoon's talk on podcasting at the Emerging Media Conference! Thanks to the fabulous Jenn Matthews for inviting me to speak on one of my very favorite topics in the world: podcasting, that most intimate and enduring of social media. A sneak peek at my mini-keynote talk for this afternoon:
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    Social-Media

  • How to find your USP

    Leon Spencer
    19 Jul 2014 | 5:42 am
    These days, just being ‘good enough’ isn’t good enough. If you want success you need to tell people what makes you special – your ‘unique selling proposition’, or USP. Here are some ways to explain why customers should choose you. You’re the only one What your business does, or sells, is unique – there isn’t another product or service like yours. This situation is pretty rare, but if your business is innovative you could be the only ones doing what you do. If your innovation is successful, beware of competitors coming in to take a piece of…
  • TDA Group Content Happy Hour: More tips for making the right decisions

    Paul Gustafson
    18 Jul 2014 | 10:56 am
    So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a useful YouTube trick, and find out about the perils of using public WiFi. Plus, get the details on the Wake ‘Em Up Webinar: Driving B2B Sales Through Content Marketing we’re co-hosting with MEDIAmobz on July 24. New Twitter Dashboard Lets You Measure Performance of Organic Tweets By Pamela Vaughan at HubSpot Ever wish…
  • Set Yourself Apart: Creating A Personal Brand When You’re Running A Business

    Natalie MacNeil
    17 Jul 2014 | 8:52 am
    This blog post is being brought to you by Visa Small Business “You’re She Takes on the World!” That’s a common greeting I hear from people at conferences and events I attend. Natalie MacNeil has become somewhat synonymous with the She Takes on the World brand, and I am constantly examining where my personal brand and business brand overlap and where the two brands should be more distinguished. This is a common dilemma for solo entrepreneurs, who make up the majority of small business owners. I believe business owners should inject their own personalities and personal…
  • TDA Group Content Happy Hour: More ways to excel at demanding marketing jobs

    Paul Gustafson
    11 Jul 2014 | 10:50 am
    Feel like a jack-of-all-trades? No wonder. Effective content marketers must excel at a variety of tasks in numerous settings—and on multiple platforms. This week’s digest looks at recent developments that can make you more effective. You’ll discover which brands publish the most influential content on LinkedIn, find out what prevents content from going viral, view blog design issues, and peek at the ever-growing numbers behind one of mobile’s most popular platforms. The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] By Ayaz Nanji at…
  • It’s Your Choice: The Antidote For Being Too Busy

    Natalie MacNeil
    10 Jul 2014 | 12:58 pm
    Tell me if this sounds familiar: You run into someone you haven’t seen for a while and ask them how they’re doing and they say, “I am sooooo busy.” Or maybe someone asks you about how things are going and your knee-jerk response is to reply, “I’m really busy,” maybe even with a bit of pride at how busy you are. We are living in a very fast-paced world and I think we’re all feeling the pressure. I was recently in a café and heard a woman who was preoccupied on her phone tell her young daughter, “Mommy’s busy right now. Hold…
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    Web Ink Now

  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
  • The #Social CEO Drives Business for their Company

    David Meerman Scott
    14 Jul 2014 | 6:33 am
    When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a social CEO. Richard Branson, Marissa Mayer, and Arianna Huffington all have something in common. Not only are they CEOs of large organizations, they are also top executives on social media with a combined 6 million Twitter followers. I have had the social CEO discussion with leaders of smaller organizations and when done right, being social allows direct engagement with…
  • New Rules of Marketing and PR latest edition now out in audio

    David Meerman Scott
    9 Jul 2014 | 2:29 am
    One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition (which released last year). Simultaneous with the print release, my publisher John Wiley & Sons also released in the various ebook formats like Kindle, iBook, Nook, and others. New Rules of Marketing and PR latest edition now out in audio Now the audiobook version of the 4th edition is released. I read the introduction to the book. The availability of the latest edition in…
  • Agile Sales Require a Real-Time Mind-Set

    David Meerman Scott
    8 Jul 2014 | 10:49 am
    The real-time mind-set recognizes the importance of speed. It is an attitude to business — and to life — that emphasizes moving quickly when the time is right. For decades the typical Wall Street bond trader has worked in a high-pressure atmosphere ready to make split-second decisions based on information scanned from real-time data and news feeds. The traders peer intently at bond prices displayed on the Bloomberg and Reuters screens, poised and ready to commit huge sums of money when the moment is right. Data from futures markets and stock exchanges update the instant a trade is made.
 
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    One Trouser

  • Discovering The Appropriate Individual For Appliance Repair In Norfolk Va

    admin
    22 Jul 2014 | 1:39 pm
    When you pick a local Appliance Repair Norfolk company for service, you need to discover which name brands they fix. Big business will likely carry out repair work on all significant brands, so they will have the parts in stock if replacements are required. You wish to make sure they can perform the work in a prompt fashion, which they have the right parts on hand. So, before you hire a business, it is very important to learn what products they service, and also if they carry all parts on hand, for the significant name brand appliances that you own. If parts are not available, replace.
  • Read These Terrific Jersey City Nj Appliance Repair Recommendations

    admin
    17 Jul 2014 | 6:38 pm
    When employing an http://appliancerepair-pros.com/appliance-repair-jersey-city specialist, property owner should understand what to search for in the regional business where they live. Of course you need to hire a company that is fully licensed and licensed. Further, you want to look for business that have several years of experience in repairing the type of appliances you need fixed. The even more work they have actually done, and the even more clients they have served, the much easier it is going to be to employ the ideal individuals. With numerous regional repair service techs and…
  • Great Appliance Repair In Plano Pointers

    admin
    13 Jul 2014 | 3:22 pm
    Working with an http://appliancerepair-pros.com/appliance-repair-plano company that repair services all major name brand names is something that a homeowner should consider. Not only does this warranty they have dealt with a device just like yours in the past, it is likewise a guarantee they will have all essential parts on hand to do the repair. As there are many leading rated repair work techs and business, you need to put in the time to look around, compare, and discover the best team to do the work for you in your home, when you are ready to employ them for repair service services.
  • Appliance Repair In St Petersburg Fl

    admin
    10 Jul 2014 | 1:31 pm
    You can save money by employing an http://appliancerepair-pros.com/appliance-repair-st-petersburg specialist. Appliance prices are typically a lot more pricey as compared to repairing it. Rather than discarding your broken-down device and splashing money on a new one, it is better to first try to obtain it repaired at a more affordable cost. Repairing your home appliance and not buying a brand-new one likewise extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their lifetime. There are families that can replace a fridge or a…
  • Garland Roofing

    admin
    20 Jun 2014 | 5:53 pm
    When wanting to change your roof, be sure to browse at your different choices for roofer. Have multiple individuals come out and offer you varying quotes. Nevertheless, keep in mind that the least expensive option is not constantly the very best choice. If you go the low-cost route, however are unsure of the quality of their work, you could spend for it in the long run. Ask as lots of questions of your roofing contractor as you need to prior to you hire him. If you do not ask concerns, you are much more likely to employ somebody whose work you are ultimately dissatisfied with. Go over the…
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    We Are Social

  • WhatsApp overtakes Facebook Messenger

    Jason Mander
    23 Jul 2014 | 8:03 am
    GlobalWebIndex’s latest figures show that WhatsApp has now passed Facebook Messenger to become the top mobile chat app globally. But as Quack! Messenger launches in the UK – promising its users a share of ad revenue – what factors are driving the boom in mobile messaging? And what fate lies ahead for the humble SMS? Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of their key findings. In 2014, we’ve seen an important transition in the mobile messaging space: WhatsApp is now being used by 39% of the mobile internet audience, pushing Facebook Messenger…
  • We Are Social – We Are Six

    Lisa Berardi
    22 Jul 2014 | 8:23 am
    Friday afternoon saw the London office down tools; embrace the heat wave and head down to Lovebox, our annual tradition. And boy did we embrace it, an afternoon filled with food, fair ground rides, laughter and an awesome line up at Victoria Park. Lovebox is not the only event we’ve been celebrating recently. In London, we have just turned six years old and we honestly can’t believe how quickly time is flying by. The last 12 months have been amazing, we’re winning more and more awards for our outstanding work as well as being officially recognised as a great agency to work for. And, as…
  • We Are Social’s Monday Mashup #221

    Nick Mulligan
    21 Jul 2014 | 11:12 am
    Facebook ad cost-per-views increase Two Q2 reports from Facebook’s Strategic Preferred Marketing Developers were released last week. Nanigans noted an increase of 47% in click-through-rates since Q1, or 146% year-on-year, coupled with a 57% quarter-on-quarter increase on the cost-per-thousand-views (218% year-on-year). Kenshoo, meanwhile, reported a 21% increase in ad spend for the quarter (51% year-on-year). Facebook regains number one spot for social logins After six straight quarters of falling behind, Facebook is now the number one site for social logins, according to tech company…
  • Looking good for Lovebox: #WeAreDenim

    Nick Hearne
    18 Jul 2014 | 3:11 am
    As We Are Social’s London team heads off to celebrate its 6th birthday with its annual trip to Lovebox, senior creative Nick Hearne reveals the inspiration behind this year’s #WeAreDenim theme.  We Are Social Designer Tom MacMahon has proved how amazing our design department is by creating a one-off wearable poster for our annual trip to Lovebox festival. To promote the theme of this year’s outing, We Are Denim, Tom decided to craft a truly unique promotional item. A fully patched-up biker ‘battle jacket’. The jacket has 12 unique embroidered patches revealing the details…
  • Marketing to become more digital

    Deniz Ugur
    17 Jul 2014 | 8:08 am
    CMOs expect marketing to undergo radical changes over the next five years, according to a recent survey in Adweek. It looked at the level of digital preparation companies are undergoing, as well as how becoming more digital would affect marketing budgets. The survey also looked at the perceived effectiveness of different channels amongst CMOs, with email, social and mobile amongst those considered to be growing in effectiveness.
 
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    tcapushnpull.com

  • Who’s Idea is it Anyway: Announcing Kindle Unlimited

    Sarah Irish
    18 Jul 2014 | 12:40 pm
    This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups and then turn around and pilfer those brilliant ideas. I find myself torn between being someone who works in the creative industry, and a consumer. I value a great idea, but I also (maybe selfishly) love a good consumer experience. Today, Amazon announced the launch of their new program called Kindle Unlimited. It’s exactly as it sounds, for $9.99 you get unlimited books, much like Hulu or Netflix! Sounds amazing, right? Well, that’s because it is. So…
  • Facebook Retargeting: A Love Story

    Sarah Irish
    1 Jul 2014 | 11:48 am
    I’ll be honest I am a total marketing nerd. I absolutely love it when I am sitting at my desk perusing the Internet and I am served a perfectly timed ad. One that I can’t even help but click on. It brings me joy knowing that someone, somewhere targeted that ad especially to me. And by clicking on it I am making them squeal with nerdy joy. Just the other day, I was researching doggie daycares for my furry friend. I wasn’t finding anything that I liked and I was prepared to give up. Well then, as fate would have it, I was surfing Facebook and BOOM, the.perfect.ad. was served to me. It was…
  • My Favorite Digital Things

    Sarah Irish
    27 Jun 2014 | 1:01 pm
    Look, I don’t want to pick favorites or anything but some brands just do it better. There’s been a lot going on in the social-digi-blogi-sphere as of late. Here is a round up of my top favorite digital brands right now. Best Website - Williams Sonoma: Because content marketing and blogging are so widely popular,  large ecommerce websites are finding it hard to keep up with the kind of content consumers want. Williams Sonoma is doing a great job of bringing customers in and giving them the large photos, intuitive information hierarchies and streaming content they want. Best…
  • Ice Cream Sundae, a Summer Time Analogy for Social Media

    Sarah Irish
    20 Jun 2014 | 11:55 am
    It sure is hot out and all I can think about right now is a good old fashion Ice Cream Sundae. You know what I love about Ice Cream Sundaes? I love that they can be consistent and comforting, but given the right toppings, new and exciting. As I sit here, I realize this treat and social media have a lot in common. Having engaging, consistent content is critical base for a healthy Facebook environment. But sometimes, your audience craves something a little extra, maybe some rainbow jimmies or crunch coat. This is where special campaigns come into play. Regular Content (AKA Vanilla Base): Your…
  • Our Top 5 Favorite FIFA World Cup Commercials

    Sarah Irish
    12 Jun 2014 | 12:18 pm
    In honor of the opening day of the FIFA World Cup 2014, we have rounded up our top 5 favorite World Cup commercials from this year. We always love the work that comes out of sporting events. They evoke nostalgia and feelings of team pride. This year, we have seen quite a few longer pieces, particularly from brands like Nike and Powerade. We took a little survey and here are favorites –enjoy! #5. “Ian Darke Calls a Date” – ESPN #4. “Winner Stays” – Nike #3. “The Game Before The Game” – Beats By Dre #2. “The Last Game” – Nike #1. “Nico’s Story” –…
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    Social Media Network - Marketing

  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
  • Are You For Or Against: 'Right to be Forgotten' - Social Media

    11 Jul 2014 | 8:24 am
    Are you for or against: 'Right to be Forgotten'  We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a…
  • 3 Points To Remember When You Are Looking At Social Media

    4 Jul 2014 | 9:04 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity…
  • What To Post On Facebook? - Social Media

    18 Jun 2014 | 7:16 am
    Many a times am questioned as to what should the Facebook Posts be so that the Community starts to interact and the Communication between the Brand and the Community could start...First advice - a very critical one:Posts are not about bombarding sales messages. They are about 'Sharing'. This is what usually Appeals and is Useful / Beneficial to the person at Personal Level, Professional Level and or Social Level. Your Sales Message would not appeal to any of these right? So drop it!I work as Freelance Social Media Network Online…
  • How To Measure Your Social Media Efforts

    5 Jun 2014 | 8:37 am
    Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI.It is certain that while Social Media is easily available and can be networked with, it still does require investment, skill and thorough knowledge. These investment at minimal level would be time, energy, technology [hardware, software the web and internet connectivity], dedicated human resource. Add to this just like any…
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    optimumexposure.co.uk

  • Forum Marketing – still worth if for Traffic & SEO

    Charlotte Britton
    15 Jul 2014 | 5:20 am
    Forum marketing feels like old school digital marketing as it was one of the original ways to drive visitors to a website and get inbound links. With the advent of SEO, forum marketing fell out of favour, as more web masters looked at short cuts for getting inbound links. Buying links or doing guest blog posts seems to have been the key areas where people have focused their attention to get inbound links. Short Cuts to Inbound Links With the recent updates from Google where people have been blatantly guest blogging purely for SEO purposes or buying links, people need to look at more…
  • Walking the Talk on SEO and SMM

    Charlotte Britton
    25 Jun 2014 | 9:04 am
    It’s been a while since I’ve posted. You may have thought I’d given up the ghost on this blogging malarky. Not so, I’ve been focusing on other online marketing. It’s been a busy year, after losing my sister in law after a courageous battle with cancer, we’ve headed over to near York to be closer to my older brother & his kids. On top of that, I’ve been focusing my efforts on the other two businesses that I’m involved in. So I’m back in ernest. Walking the Talk There are so many people, agencies, and companies offering social media from…
  • Hosting a Live Facebook Chat

    Charlotte Britton
    28 Jun 2013 | 1:33 am
    Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines. Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key. With the launch of reply to comments on Facebook pages a few weeks ago, this made having conversations on Facebook pages easy as people can respond to specific comments.  So what is a Facebook Chat? It’s a virtual conversation where people…
  • Social Media Interview with Sharon Cain

    Charlotte Britton
    22 Apr 2013 | 9:25 am
    In this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns. We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.  
  • OnLandscape – Walking the Talk of Social Media

    Charlotte Britton
    18 Apr 2013 | 9:54 am
    Walking the talk when it comes to social media is important as it backs up your credibility  knowledge and know-how. But it’s more than that, it is a USP. Since I started Optimum Exposure four years ago, it’s become a crowded market place with low barriers to entry. There’s so many different aspects of social, whether it’s PR, lead generation, market research, community engagement, or brand awareness. There’s then the different platforms to manage, report and measure your reach and interactions. OnLandscape was set up just over 2 years ago (in those days it was…
 
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    FutureComms

  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
  • The Future of Communications: Women?

    Paul Sutton
    19 Jun 2014 | 9:01 am
    It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the odd tongue-in-cheek #workingwithwomen sarcastic tweet. I may find the high-pitched and emotionally-charged environment when something exciting happens a little overwhelming at times. And the topics of conversation I’m exposed to…oh, the topics of conversation! But, for the most part, I like working with the laydeez. Yesterday…
  • Video: The Future of Communications

    Paul Sutton
    29 May 2014 | 1:37 am
    Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. Moderated by Adam Cranfield, it proved to be a fantastic taster of what’s to come on June 18th in London. If you have an interest in the future of the communications industry (and if you’re reading this I have to assume you…
  • 5 Corporate Facebook Lessons from an Indie Band [Case Study]

    Paul Sutton
    8 May 2014 | 1:54 am
    This week, rock band Embrace’s eponymously-titled new album entered the UK chart at number five. Which is quite an accomplishment for a band that sunk without trace eight years ago and whose last album, ‘This New Day’ released in 2006, really wasn’t that great. So what on earth does this have to do with PR, communications and social media? I’ve been following the band’s activity on Facebook for the last few months in the lead up to the new record, and it’s no surprise to me that it should chart so high given the way the band has gone about whipping its fans into a frenzy of…
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    Pam Marketing Nut

  • How to Develop a Social Business Strategy and Plan

    Pam Moore
    22 Jul 2014 | 11:21 pm
      Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology. The goal is not to “do social media” but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can help nurture relationships for both the short and long term. Obtaining buy-in from needed stakeholders is critical for success.  You must be able to clearly articulate where you are going and why so that…
  • How to Manage Social Media Brand Risk & Stomp Fear of Getting Started

    Pam Moore
    22 Jul 2014 | 2:50 am
    Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn’t be further from the truth. There is no opt-out button associated with social media. Chances are high that for the majority of brands, there is already a conversation happening in their honor, regardless if the brand chooses to join the conversation and contribute in a meaningful and relevant way. Social media is going to reveal the organization from the…
  • How Small Business & Startups can Rock Big Business Competition

    Pam Moore
    21 Jul 2014 | 12:54 am
    For small business, startups, entrepreneurs, and even “corporatepreneurs” within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing. Small businesses can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition. In this episode of the Social Zoom Factor podcast I cover 10 levers small business leaders can pull to rock business results.   Episode Highlights 10 Levers small business, entrepreneurs, startups and…
  • Personal Branding is a Requirement, Not an Option

    Pam Moore
    18 Jul 2014 | 10:48 am
    In today’s socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to “do social” but to be social. Even “being social” is often not enough. We must be socially relevant. The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us…
  • Social Business, The Only Guarantee is Change

    Pam Moore
    17 Jul 2014 | 7:39 am
    The only guarantee in business, life and social media is change. The landscape and ecosystem is changing with every step we take. It’s becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business. We must realize that change is the new constant. Accepting this fact and embracing the change with a positive mental and business mindset will make or separate the successful business from the failing. We must accept an increased level of risk and fail fast vs. avoiding risk and being left behind. Marketers must be…
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    Jessica Malnik

  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
  • Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

    Jessica Malnik
    16 Jun 2014 | 11:16 pm
    When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and Twitter- tend to perform badly for driving loads and loads of traffic to your new blog post, unless you are writing about cat videos, the latest meme, or Buzzfeed Quizzes. (Seriously, these need to end. I mean have you seen this quiz. And, this one. And oh this…
  • 5 Tips To Help You Kickstart A Brand New Blog

    Jessica Malnik
    26 May 2014 | 8:39 pm
    I have been blogging since 2009. There’s no doubt that blogging has changed a lot since then. While the tools and number of resources to help new bloggers have grown tremendously, there is no question that’s it harder to get your new blog noticed out of the crowd today. As someone who just started a new lifestyle blog a few months ago, I wanted to share five tips to help you get your new blog noticed faster. 1. Focus on setting up a solid SEO foundation for your blog. There has been a lot of talk recently about how SEO is dying. I couldn’t disagree more. SEO matters. While…
  • Why I Deleted My Snapchat Account and Started Writing More

    Jessica Malnik
    4 May 2014 | 6:44 pm
    I was on Snapchat for a good half-second. The reason I joined in the first place was to do my due-diligence, research and test out a new, up-and-coming platform. I tried to keep an open mind and “like it,” but the only thought going through my mind is this is a waste of time. It’s all about creating micro content – or “snaps” that disappear in a matter of seconds. The “fleeting nature” of the content might appeal to some folks. However, it also has the unintended consequence of giving people the illusion that they don’t have to think about…
 
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    Smedio - Business Ideas Worth Sharing

  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
  • How to Secure Your WordPress Website and Keep It Secured

    Tracy Vides
    1 Jul 2014 | 12:40 pm
    Share on FacebookShare on TwitterE-mail How to Secure Your WordPress Website? Before we dive into that, let’s look at why anyone would want to bother with infringing the security of your WordPress website. By their own numbers, WordPress powers over 17% of all websites around the world. If you look at that number for blogs alone, it will in all probability be much higher. There are many things that make WordPress such a darling of netizens. The fact that it’s a free open source CMS, completely flexible, extremely easy to use and setup even by novices, has great SEO capabilities built…
  • Must-have Software for Small Businesses

    Suraj Kumar
    18 Jun 2014 | 1:23 pm
    Share on FacebookShare on TwitterE-mail Software for small businesses are becoming one of the essential nutritions for a healthy business. Did you know that you can run your business right from your fingertips? Technology has made it possible for small business owners to take maximum advantage of available software applications and Web services, and ensure a smoothly-functioning and growth-oriented organization.   Whether it is creating documents or storing them securely, technology can do it all for you in no time. Many small businessmen have home offices and virtual employees. In such…
  • Why Facebook Marketing isn`t Worthwhile Anymore

    Maria Mincey
    16 Jun 2014 | 1:08 pm
    Share on FacebookShare on TwitterE-mail Facebook started making inroads into the business realm just a few years after it was launched to the public as a platform for people to interact socially and rekindle the old connections. In a short span of time, Facebook marketing became THE buzzword and we, as consumers, found ourselves caught up in the ‘Like’ and ‘Share’ frenzy. Brands were rejoicing the fact that a post remotely interesting was helping them gain more and more brand followers which may or may not be turning into buyers, but their brand was getting recognized…
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    ReelSEO Video Marketing

  • How to Optimize YouTube Tags and Descriptions [TubeTalk #33]

    Dane Golden
    23 Jul 2014 | 7:51 pm
    How do you properly tag your YouTube videos? How do you add default tags and descriptions to your YouTube channel? How do you rearrange your YouTube tags? We answer these questions and more this week on ReelSEO TubeTalk, the podcast for YouTube Video Marketing Tips.
  • Hey Trolls, You Can Go Back to Using False YouTube Names Again

    Andy Smith
    23 Jul 2014 | 12:50 pm
    When YouTube introduced the new commenting system in November 2013, it was an attempt to tackle a number of issues, one of which included making users accountable for their comments by forcing them to use their real names. After an avalanche of bad feeling from the YouTube community, Google has now reversed the decision.
  • World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

    Mark R Robertson
    23 Jul 2014 | 11:24 am
    The 2014 Reel Summit starts tomorrow and we've created a hashtag - #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.
  • Crime Fighting Video Advertising Fraud

    Contributor
    22 Jul 2014 | 12:45 pm
    If you run a digital business today, you are also inadvertently in the crime fighting business. Video ad fraud is a real and ongoing issue in the ad tech community. YuMe CEO Jayant Kadambi offers four points that digital video ad companies should all be driving home to combat the issue.
  • Don’t Miss – 2014 Video Marketing Summit This Week!

    Greg Jarboe
    21 Jul 2014 | 12:01 pm
    If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.
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    Social4Business

  • What to Include in Your Social Media BIOs

    Kathy Colaicovo
    19 Jul 2014 | 12:00 am
    The words you have in your Social Media BIO are one of the most important parts of your profile. Yet, it is something many people overlook when using Social Media for Business. Most BIO areas are fairly short – on average you are looking at 160 characters to use – so it has to be […] The post What to Include in Your Social Media BIOs appeared first on Social4Business. Related posts: The Top 5 Ways to Include Social Media on your Website How do You Build Your Email List of Subscribers? VA Classroom offering new Social Media Training Program
  • Facebook Redesign for Business Pages

    Kathy Colaicovo
    20 Jun 2014 | 1:00 am
    Oops, they did it Again – They played with our Page… I’m lost in the Look. Yes, Facebook did it again! I mentioned a while ago that Facebook was doing a redesign for Business Pages – Again! Well, they have pretty much rolled this out to every Facebook Business Page this week and many people […] The post Facebook Redesign for Business Pages appeared first on Social4Business. Related posts: Facebook Pages Upgrade – The New Layout Facebook Pages: How often should you post updates? Timeline For Facebook Business Pages
  • Are you Still Avoiding Social Media for your Business?

    Kathy Colaicovo
    3 Jun 2014 | 1:00 am
    So many business owners are still frustrated with the social media world. If you’re a business owner, the last thing you want is to add more to your to-do list, especially something that, for some people, seems pointless. However, if you think of “doing” social media as more of a business building tool and less […] The post Are you Still Avoiding Social Media for your Business? appeared first on Social4Business. Related posts: Which Social Media Network should your Business use? What to Say on your Social Media Channels? Planning your Social Media Content
  • New Changes to Twitter on the Way

    Kathy Colaicovo
    20 May 2014 | 1:00 am
    Some of you may have noticed a new message in your Twitter dashboard… some changes are afoot at Twitter. So, what does this mean for you? Not a lot technically. The changes are mostly layout changes and how your profile looks when people visit your page on Twitter. What is New on Twitter? Profile picture […] The post New Changes to Twitter on the Way appeared first on Social4Business. Related posts: The New, New Twitter – What can it do now? What does the new Facebook Timeline mean for Users and Business Owners Automation and Twitter
  • Top 3 Elements to Build a Profitable Email List

    Kathy Colaicovo
    13 May 2014 | 1:00 am
    “The Money is in the List.” Sorry, even if you are tired of hearing this – it is true. My experience the last 6 years has proven it – more online sales happen through your email list than anywhere else – social, website and other pieces of your online presence. Does this mean you stop […] The post Top 3 Elements to Build a Profitable Email List appeared first on Social4Business. Related posts: 5 Tips to Building a Profitable Email Marketing List How do You Build Your Email List of Subscribers? Learn to Build your Email list to increase Sales
 
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    Prepare 1

  • Commonly Used Content in Social Media Marketing

    Blair Evan Ball
    23 Jul 2014 | 8:57 am
    Have you thought about your content for Social Media Marketing? Have you given consideration to a strategy that is effective? If so, do you know what that strategy is? What’s your biggest challenge in producing content? Content marketing has proven to be essential in today’s marketing world. Yet many marketers struggle to understand it or use it. Creating content – its planning, development, production and measurement – can feel like a treacherous journey into unknown territory. And it’s true; content marketing is more reminiscent of the publishing world than the advertising…
  • The Complete Guide to Instagram

    Blair Evan Ball
    18 Jul 2014 | 4:35 am
    How do you determine if Instagram is for you and your brand? Realistically can I handle another social media platform? If I can, what goals and objectives do I want to achieve? Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. As many of you know Facebook bought Instagram in 2012 for $1 Billion. Instagram will remain an independently branded standalone app that’s…
  • 7 Twitter Tools to Maximize Your Productivity

    Blair Evan Ball
    15 Jul 2014 | 9:39 am
    Are you spending too much time on Social Media? Are you finding it harder and harder to keep up? Are you looking for more efficient and effective ways to reach your audience? I remember the first Tweet I read…My cat ate ____ for breakfast. Really? I love animals, but as a businessman I shunned twitter. Then my curiosity of this new technology prompted me to take a closer look. Over the years I’ve come to learn the power of Twitter. As I started out on Twitter and learning the platform, I came to enjoy it. As my followers grew, I then started to dislike it because it was taking up…
  • Social Media Platforms Used by B2B vs. B2C

    Blair Evan Ball
    11 Jul 2014 | 4:25 am
    Is there a difference in the platforms used by B2B and B2C? Does one work better than another? Does amount of time spent play a role? Social Media is in a constant state of change and the pace of change has quickened. One has to wonder when it will slow down. This leaves businesses in a state of learning, strategizing, implementing and being flexible enough to change on a dime. Different platforms and tactics are far more successful depending on which type of marketing you’re performing. Gone are the days of stability. UNDERSTAND YOUR PLATFORMS Each social media platform has it’s…
  • LinkedIn Launches New Job Search App

    Blair Evan Ball
    9 Jul 2014 | 6:07 am
    How would you like to improve your chances of finding a job? Would you like to be able to do a customized search? Find jobs that are tailored to your set of skills? LinkedIn’s new job search app for iPhone was recently launched. We live in a mobile society, and business moves fast. How would you like an advantage over others when you apply for a job? First mover advantage goes to those job seekers who apply the first day a job is posted. In fact, according to LinkedIn, you gain a 10% advantage over your peers.     LinkedIn Job Search App for iPhone from LinkedIn STREAMLINED…
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    Leader Networks blog

  • TLC for Community Managers – Tips To Avoid Burnout

    Vanessa DiMauro
    17 Jul 2014 | 11:05 am
    Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners.  It is a tough, never ending job that knows no bounds – all done through email and online communications. I doubt there are many other professions where time online is so high.   We all know the problem exists, however until the typical online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard.  My favorite insider community manager joke is “I am smiling from my wrists…
  • Social Business and the Responsive Enterprise

    Vanessa DiMauro
    7 Jul 2014 | 5:35 am
      The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here. Customers are clamoring for greater intimacy with firms they trust, to drop the veil, raise the shades, get close and personal, have a real conversation. Sadly, many customers get…
  • Social Media for Strategy-Focused Organizations

    Vanessa DiMauro
    19 Jun 2014 | 11:17 am
    By Vanessa DiMauro and Adam Zawel As social media is growing up, so is executive leadership’s understanding of how it can support or enable an organization’s strategy. My colleague Adam Zawel, community director for Palladium Group’s online community and I wrote an article about the powerful impact social can have in aligning strategy with operations. Palladium was founded by leadership giants Drs. Robert Kaplan and David Norton.  The firm helps organizations effectively and sustainably execute their strategies through the use of the Balanced Scorecard, Strategy-Focused…
  • Secrets of Great Communities And Community Managers

    Vanessa DiMauro
    12 Jun 2014 | 7:51 am
    Last week I delivered a presentation “Secrets of Great Communities and Community Mangers” at the KAConnect conference.  It was a wonderful, inspiring event for knowledge management professionals in the Architecture & Engineering (an $11B industry). Given the focus of their practice, this industry is fueled by a unique balance of structure and creativity.  The gauntlet had been dropped on helping make sense of the complexities of employing  professional collaboration to create buildings, cities and parks.  While there are many things to be said about this topic, here are 5…
  • 56 Lessons From 20 Years of Online Community Building

    Vanessa DiMauro
    28 May 2014 | 5:41 am
    Ever wonder what it takes to succeed with online community strategy and operations?  Here are 56 lessons learned culled from 20 years of online community building experience. 1.  To succeed at online community building, your organization must be able to give members a reason to convene – online or offline. 2.  Take time to validate your community strategy with prospective members. They will likely help you make important adjustments to the plan. 3.  The sponsoring organization must create a balance of “gives” to members and “gets” from members – no community can be one-sided;…
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    The Brainchild Group

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
 
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    Digital Pivot RSS News Feed

  • Tinder Faces Sexual Harassment Suit

    Jessica Cherok
    24 Jul 7855 | 6:04 am
    Summary: Tinder's former vice president of marketing is suing the popular dating app for sexual harassment and discrimination. The former VP, Whitney Wolfe, says she was stripped of her co-founder title, and called a "whore" at a Tinder company event. Despite bringing her complaints to Tinder's CEO, Wolfe claims nothing was done. IAC/InterActiveCorp, which owns the majority of Tinder...
  • How Social Media Won the World Cup

    Isaiah Reed
    24 Jul 6691 | 6:05 am
    Summary: The month-long soccer extravaganza that is the World Cup came to a close this past Sunday and has set new social media event records in the process. Over 672 million tweets were sent that related to the World Cup, which is the highest number ever for an event on Twitter. Yes, the World Cup does take place over a 32-day span, but this number is still pretty daunting regardless. That's 21 million tweets a day... And then there's Facebook. Over three BILLION interactions occurred on the social network that were related to the World Cup. It is the most-discussed sporting event in…
  • Time to Make Up Your Google+ Name

    Jessica Cherok
    24 Jul 5509 | 6:05 am
    Summary: Google is finally relenting on its absurd insistence that Google+ users use their real names. Relenting and apologizing. The original intention behind the policy of real names was meant to cut down on trolling. After all, people are less likely to act like complete jerks if their online comments can lead back to them in real life. The policy, which started in 2011, was met with a lot of backlash...
  • Laughable Yo App Saving Lives?

    Jessica Cherok
    24 Jul 2545 | 6:05 am
    Summary: It's no secret that technology is helping to save lives, especially in times of disaster and war. In fact, the app Yo has teamed up with Red Alert, the Israeli missile alert system, to help warn citizens of incoming missiles and mortars. Yo, which was developed by an Israeli living in San Francisco...
  • LinkedIn's New App Has Helpful Hints

    Jessica Cherok
    23 Jul 2014 | 6:14 am
    Summary: Have a big meeting coming up? You should consider looking to LinkedIn for some helpful, pre-meeting advice. LinkedIn is launching its new app, which is supposed to be smarter and more helpful via "anticipatory computing." The new technology prompts users with helpful information about LinkedIn members, as well as integrates with smartphone calendars.
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    Buzzom

  • 8 reasons why txtbrowser is an awesome tech product!

    admin
    23 Jul 2014 | 11:22 pm
    Txtbrowser is a revolution – A product which allows the user to search for information even if there is no access to internet. We give you 8 good reasons explaining why Txtbrowser is an amazing tech product! Txtbrowser works on natural language You can get any information you want, simply by sending an SMS in normal spoken language, which reflects ease of use. Sample – SMS <Coffee shops in Bangalore>, send it to a pre-defined number and the system will reply with your answer, Even those who doesn’t have internet on phones, can benefit from your app As txtbrowser is an SMS based…
  • Indian Affairs India Leadership Conclave 21014 Awards conferred to India’s Noted Leaders!

    admin
    22 Jul 2014 | 2:03 am
    Anil Ambani , Naresh Goyal, Arvind Kejriwal,Dr Mukesh Batra, Sangram Singh, Shraddha Kapoor, Dr. Jayprakash Narayan, Aishwariya Nair, Komal Sood, Dr.Shashank Joshi, Dr. Dr.Jothydev Kesavadev,Nisha Jamvwal  among others shined at Asia’s Biggest India Leadership Conclave Awards 2014 India’s Most Eagerly Awaited & Prestigious 5th Annual Indian Affair’s India Leadership Conclave & Indian Affairs Business Leadership Awards 2014 ( www.ilc2014.in)  were announced in a glittering award program as Nation’s noted personalities & achievers were awarded  on  Friday, 18th July at…
  • 10 Reasons why you should take part in the MobiHunt 2014 contest

    admin
    21 Jul 2014 | 3:40 am
    Mobi Hunt 2014 – The battle for new age app developers is going on. We have listed out 10 specific points as why a coding enthusiast should participate in this contest! Put down your skills for the world to see: Coding is your passion. You get a kick from building apps and websites from scratch. You are the master of your craft and you know it. Why not put your skills against the best to see where you stand? Be a part of something unique: Txtbrowser is hardly something one would describe as conventional.  Take the opportunity to be a part of something that strays off the beaten path.
  • Can you make an app which functions without internet?

    Anjali
    15 Jul 2014 | 11:19 pm
    Hello everybody! We are writing about a very cool activity which recently caught our eye. Txtbrowser.com, one of the leading offline search engines in India, is organizing an app development contest called MobiHunt 2014, co-sponsored by Spice Digital. Through Mobi Hunt 2014 Txtbrowser is looking for the coders who can develop innovative SMS based apps. If you participate in this contest, then apart from prize money, your work will be reaching to the millions of people in India and Bangladesh region, who still doesn’t have access to internet! So here is the deal; Awards Categories: 1.
  • Top 5 iOS Utilities and Tools

    Priya
    15 Jul 2014 | 1:38 pm
    While Apple’s portable working framework does hold clients’ hands regarding gadget administration more so than contender Android, there are extra steps you can take to enhance your ios gadget. Here’s a gander at the main five free utilities and apparatuses for ios. Battery Doctor HD Battery Doctor HD is evaluated 4 or more stars out of a conceivable 5 for all forms. This ipad application, from Beijing Kingsoft, is a standout amongst the most prevalent battery administration apparatuses accessible in the itunes store. On the other hand, where it truly helps in ipad battery…
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    Sean Clark

  • Delivering Effective Customer Service On Social Media [INFOGRAPHIC]

    Sean Clark
    19 Jul 2014 | 3:39 am
    Has your company got what it takes to do social media well? Whilst many companies believe they do a good job of managing their social media presence, 92% of consumers disagree. With 80% of enquiries going unanswered some brands are not living up to customer expectation. Just Being There Is Not Enough To just have a presence on Twitter or Facebook is not good enough, your business to be committed to taking part in the conversation. That means being ready to reply to questions when they get asked, regardless of the channel your customer chooses to use. Monitor The Social Web Tools like…
  • A Guide To Starting A Podcast For Your Business [PODCAST]

    Sean Clark
    12 Jul 2014 | 3:40 am
    The Small Business Marketing Report Episode 39 of The Small Business Marketing Report Podcast This episode is a podcast all about podcasting, and how you can start one for your business. Once you are over the technical hurdles, podcasting can be a fantastic promotional tool that raises you above your competition. Podcasting allows you to become your own media publisher with a platform you control at very low cost. Follow our guide and you could soon be rubbing shoulders with some of the best media brands in the world on iTunes and other podcast outlets. Here are the links to some of the…
  • How To Use Webinars To Promote Your Business [PODCAST]

    Sean Clark
    28 Jun 2014 | 11:21 am
    The Small Business Marketing Report Episode 38 of The Small Business Marketing Report Podcast Most of us are familiar with sales presentations and seminars in an offline environment, but the online equivalent, webinars, can be just as powerful. In this episode we discuss how Robert uses webinars both as a promotional tool and as a product in themselves. Webinars also provide a great way to build authority and provide a method for time efficient customer support. Links to resources mentioned in the podcast: GotoWebinar Google Hangouts AnyMeeting Hootsuite University Raven Tools Webinars…
  • The First 6 Steps For Marketing A Website [PODCAST]

    Sean Clark
    14 Jun 2014 | 7:32 am
    The Small Business Marketing Report Episode 37 of The Small Business Marketing Report Podcast When it comes to marketing a website many businesses go about it in a haphazard manner. They’ll build the website, put some random marketing element in place and only then consider how they measure its effectiveness. Sean and Robert discuss the 6 steps you should follow when it comes to marketing your website. All the way from the initial setup through to the individual marketing elements and the order you should implement them. Analytics Data Capture Pay Per Click Advertising Email Marketing…
  • ROI On Social Media Is Not That Hard To Prove

    Sean Clark
    12 Jun 2014 | 3:17 pm
    When it comes to proving the ROI of social media it isn’t as hard as you might think. The key is to ensure you are tracking and collecting data effectively. First we need to set our objectives. What are you trying to achieve from your social media activity? Here are some typical examples: Lead generation Sales Retention Reach Email sign ups Cost reductions Aligning activity with objectives Once we know what we are trying to achieve we can then tailor our activity to match. If we want to increase our reach then we will want to post content to social media that is likely to get shared. If it…
 
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    L2: Business Intelligence for Digital

  • How German Beauty Tweets to an Inactive Population

    Homa Zaryouni
    23 Jul 2014 | 1:49 pm
    Germany has one of the lowest rates of Twitter activity in the world. Its 85 million residents send out fifty-nine million public tweets a year, which places it at 31st  in global activity on the platform. Only 5% of the population holds a Twitter account (4 million) vs. 71% in the U.K. L2’s Digital IQ Index®: Beauty | Germany looks at how brands connect on Twitter with such a low-profile population. German beauty brands send on average 4.9 tweets a week, approximately a fifth of beauty brands tweets sent in the U.K. and a tenth of tweets sent in the U.S. French beauty accounts are only…
  • How Audi Keeps Up On Social

    Homa Zaryouni
    23 Jul 2014 | 9:37 am
    This week, Audi made an effort to make its way to the identity of Chinese consumers with a six-question “Driving Personality Test” on WeChat. Those who share their results on WeChat between July 21 and 25 will be entered in a sweepstakes.   L2′s Digital IQ Index®: Auto report finds Audi is savvy in connecting with consumers on all social channels. On Twitter, it is on track to be one of the first auto brands to reach a million followers. While many auto brand Twitter account use the platform to respond to customer complaints, Audi is early to run creative campaigns. Back…
  • Mobile App Features: Gap in Popularity and Investment

    Homa Zaryouni
    23 Jul 2014 | 7:16 am
    L2’s Intelligence Report: Mobile & Tablet found a gap in mobile app investment and reception. More than 60% of the brands are active on iOS and 45% are present on Android, even though consumers spend less than 10% of their total time on mobile devices on non-game and non-social apps. The report also found a discrepancy between investment in app features and their popularity. For example, gamification was the most common feature among top-rated apps (found in 4 of the top 10), but just 5% of brand apps had the functionality. Another common feature of the top ten brand apps was device…
  • How Brands Are Responding to New Email Habits

    Homa Zaryouni
    22 Jul 2014 | 12:21 pm
    L2’s Intelligence Report: Mobile & Tablet looks at the changing email habits of consumers and whether brands are adapting their email sending tactics. In 2013, mobile email open rates increased by 21% (to 51% in December from 42% in January), but only 48% were viewable on the small screen. However, only 48% of brands send emails that are viewable on the small screen and just 13% send responsive emails. Eighty-three percent of brands in the study send emails that force mobile viewers to view them in the browser. The 90% of brands that engage in email marketing appear to be focused on…
  • Information Key to Attracting Chinese Consumers

    Homa Zaryouni
    22 Jul 2014 | 10:43 am
    A recent report by BNP Paribas finds a larger portion of Chinese consumers rely on digital information compared to the U.S. For example, 66% of Shanghai residents seek information on a brand website before making a purchase vs. 52% in New York. Likewise, fewer luxury consumers in China rely on point of sale information, 42% in Shanghai vs. 46% in New York.   This means brands need to provide tools for consumers to conduct research online. L2’s Digital IQ Index®: China – Luxury shows China site investment among luxury brands has remained stagnant since 2011, with minor…
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    CKSyme Media Group

  • How Big Brands Build Social Media Engagement

    Chris Syme
    23 Jul 2014 | 5:50 am
    We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to […] The post How Big Brands Build Social Media Engagement appeared first on CKSyme Media Group.
  • Millennials Expect A Consistent Brand Experience

    Chris Syme
    16 Jul 2014 | 4:21 am
    It’s been said that trust is built with consistency. By now we all know that today’s internet user expects an optimized experience wherever they virtually go. But is your optimized experience consistent? A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they […] The post Millennials Expect A Consistent Brand Experience appeared first on CKSyme Media Group.
  • What Student-Athletes Need to Know About Cyber Harassment

    Chris Syme
    8 Jul 2014 | 5:40 am
    One in five college students report they have been bullied, stalked, or harassed online , with some studies estimating as high as 34 percent (Baldasare, Bauman, Goldman & Robie, 2012).  A recent study reported that over 70 percent of their college student respondents indicated a desire for prevention education targeted at online safety.  Yet  only […] The post What Student-Athletes Need to Know About Cyber Harassment appeared first on CKSyme Media Group.
  • How To Target An Audience With Facebook Ads

    Chris Syme
    5 Jul 2014 | 6:20 pm
    A big thanks to Mari Smith for the heads up on this great infographic put together by Qwaya on how to target an audience with Facebook ads. If you haven’t taken a look lately at how laser-like Facebook ad targeting is and what the various options are, it’s time to take a closer look. The post How To Target An Audience With Facebook Ads appeared first on CKSyme Media Group.
  • What Students Need To Know About Social Media Personal Branding

    Chris Syme
    30 Jun 2014 | 4:41 am
    The University of Indiana set a precedent recently with the announcement of a comprehensive Student-Athlete Bill of Rights.  The first of its kind, the document lays out a list of benefits to incoming athletes that includes a “lifetime degree guarantee,” medical and health services, academic services, and even specialized social media training. As schools seek […] The post What Students Need To Know About Social Media Personal Branding appeared first on CKSyme Media Group.
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    Digital Diva

  • Battle of the Nations: Leeds is the ideal place for a weekend break

    Digital Diva
    1 Jul 2014 | 3:16 pm
    I consider myself a Leeds girl. I’ve been a Leeds girl for the past eleven years when I moved here, falling in love with the city that is big enough to offer lots of choice and opportunities…..but is compact enough not to make me feel like an ant. The Hotel Reservation Service challenged me to tell you all why I think Leeds is the best place to spend the weekend – why it’s waaaaay better than all the other places in the UK. Easy! Here’s the ideal weekend break in Leeds (nay….the UK!), according to moi: My morning would start off with… A wander…
  • Win a good night’s sleep with Time4Sleep

    Digital Diva
    30 Jun 2014 | 5:08 am
    Sleep, that cruel mistress. It’s great when you’re getting lots of sleep…you feel on top of the world! When sleep eludes you…well, it’s just a…nightmare! (sorry) I’m a girl who needs her sleep. If I don’t get it I’m cranky, I can’t concentrate at work, my memory fails me and I’m hungrier. My tips to ensure I get a good night’s sleep are usually to make sure my bedroom is as dark as possible (I’ve got black-out blinds but I use an eye mask if I’m away), have something nice smelling nearby (lavender is great, as…
  • Weekend in the Yorkshire Dales: Ingleton Falls

    Digital Diva
    29 Jun 2014 | 11:30 pm
    I’ve been trying to be more active recently….walking, running, that sorta thing. My husband takes a bit of coaxing into walking (he views it as a means to getting somewhere…not as a pleasure) and so I booked a weekend away in the Yorkshire Dales where we were get some good walking in….but the reward for him was he got to see some waterfalls (he loves them). We stayed a few nights at a B&B called Halsteads Barn in Bentham, which I wholeheartedly recommend. Janet who runs the B&B is a fantastic cook and spoiled us rotten. When she brought out a chilled bottle of…
  • Azendi Jewellers Silver Bracelet

    Digital Diva
    22 Jun 2014 | 8:50 am
    I’ve always been fond of Azendi Jewellers. I work in Headingley (Leeds) which is where Azendi started and they have always been my go-to place for gifts. They have a fabulous range of unique and chic jewellery for those who love something a bit different. Azendi have very wearable jewellery…they don’t go really over the top…but they’re not boring. They have a big range of pieces to suit various people. They have since branched out from Headingley and have shops around West Yorkshire, including the Victoria Quarter in Leeds. It’s nice to see an independent…
  • Lisa Tucci – Unique & Beautiful Italian Shoes

    Digital Diva
    31 May 2014 | 9:37 am
    You might not have heard of Lisa Tucci shoes. If you haven’t…you should check this range of shoes and heels out! They produce gorgeous, unique footwear and I was lucky enough to be sent my favourite pair from the range. One of the reasons why I love the range so much is that they are different to the usual…have a good look at the actual the heels of the shoes, how cool are they?! I wore them for the Leeds Blogger Meetup today and they are probably the comfiest heels I’ve even worn. Seriously. Lisa Tucci shoes are produced in Italy in small factories. You can tell a lot…
 
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    Jan Wong, Malaysia

  • Productivity Hack: Opportunities vs Time Sinks

    Jan Wong
    15 Jul 2014 | 7:32 pm
    I don’t know about you but I really dislike time sinks. You know, the stuff you do everyday that takes a chunk of time off your schedule and yet leaves you unproductive and at the end of the day, you never really accomplished what you’ve set out to do for the day. For me, it is things like checking and responding to emails, attending long meetings and administrative work. While some of these tasks can be delegated but in a startup environment, there are many things you can’t just delegate entirely. The team relies on you for support and vision and it’s your role to…
  • Getting a Job: How to Maintain An Employer-Friendly Social Profile

    Jan Wong
    14 May 2014 | 6:30 pm
    Most of us have Facebook accounts and it is clear that Facebook has been the place for many to post up their lives (sometimes mindlessly) onto the social network giant – which leads to a common problem among job seeking graduates – the need to set their accounts on “private” just to escape from prying eyes. Of course, your reason may be less complicated than that but this leads to a bigger problem. Believe it or not, many employers today will look you up on social media platforms or via a simple Google search. With your profiles set on private, you are more likely to…
  • 10 Common Mistakes at a Job Interview

    Jan Wong
    7 May 2014 | 4:30 pm
    The past few weeks has been a gruelling yet exciting one for me. One of my ventures, OpenMinds went through a time where we needed to expand our workforce to cater to the exciting (and growing) demands of our clients. Being myself, I take pride in every team member added to the OpenMinds family. I take time to ensure that I meet every candidate that passes through our door to see if they are a right fit. Sad to say more often than not, it has been a disappointment. Don’t get me wrong now. I’m not saying that they are not qualified for the job. In fact, all of them are. But many…
  • The Death of Facebook Promotional Apps?

    Jan Wong
    28 Aug 2013 | 2:27 am
    You’ve heard it, Facebook recently made it clear that running contests and promotions on brand pages is now legal. The once strictly regulated rule is now demolished, leaving social media marketers plenty of room to explore new possibilities WITHOUT the need of a Facebook promotional app. To put it simple, brands will no longer need to spend on Facebook contest apps such as Binkd or Wildfire as they can now run simple contests such as sweepstakes or giveaways as they please. Hurray for the budget conscious! Does this mean that Facebook promotional apps will now be irrelevant? Not quite.
  • Brand Focus #13: Maximizing Search Engine Optimization Offline [Hong Leong Bank Malaysia]

    Jan Wong
    25 Jun 2013 | 4:30 pm
    Search engine optimization (SEO) has always been key to many including myself. It really is a no-brainer as almost every brand, business or individual would want to be easily searchable across major search engines to stand out from their competition online. However, can SEO benefit OFFLINE marketing efforts? Definitely. And one reason why SEO can be equally powerful offline is that it demands attention and can potentially increases your credibility curve even if you are new to the industry. Take for example this advertising campaign by Hong Leong Bank Malaysia I spotted in a shopping mall on…
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    Being Cheryl: Cheryl Harrison

  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
  • Shit I Did in June

    Cheryl
    27 Jun 2014 | 7:52 am
    So, uh, earlier this month Wendy’s mailed me this big box filled with rose petals, my name in a heart-shaped picture frame, a walkman, and a mixtape of pretzel love songs. Two things. First, where the hell did Wendy’s procure a bunch of Walkmans in 2014?! And second — am… am I now “going steady” with Wendy’s? Shit I wrote here: Gwynnie Bee review My recipe for a fun party Things I’m loving lately An ode to cans (
  • Gwynnie Bee

    Cheryl
    12 Jun 2014 | 8:33 am
    I do not like shopping. Don’t get me wrong, I like new clothes, but I do not want to look for them, or try them on, and I definitely don’t want to be anywhere near a mall. So after seeing a Facebook ad for the bajillionth time for a free trial at Gwynnie Bee (referral link), a Netflix-for-clothes type service for sizes 10 and up, I decided to give it a go. The site has thousands of items, from dresses and denim to skirts and tops, boasting designer labels. You go through and add clothing items you like to your “closet,” and then Gwynnie Bee sends you a number of those…
  • My recipe for a fun party

    Cheryl
    6 Jun 2014 | 6:52 am
    Last Thursday I celebrated three years of running the booze news blog Drink Up Columbus by throwing a big party at Strongwater Food & Spirits for my friends and 500 of my closest strangers. Seriously, I have no idea who most of the people were at the event – which is awesome. It’s exciting to see your hard work reaching people beyond your own circle. Here’s my recipe for a fun party. All of these photos were taken by The Pink Woobie – thanks again, Chrissy. (Oh, and recipe ingredient #1: great photos to share later!) Decor I bought what was intended to be a bridal…
  • Things I’m loving lately

    Cheryl
    5 Jun 2014 | 8:38 am
    Here’s a few things I’m loving lately. You probably figured that out from the post title. The Bathory Bath Salts Look, I want to help preserve the planet and stuff, but there is nothing in the world I love more than a long, hot bath. I compensate for this wasted water by not flushing the toilet everytime I pee. I’m not sure it’s an even trade-off, but hey, I’m trying OK. Anyway, The Bathory lets you design your own bath salts, and not the kind that make you eat people’s faces. I picked a hydrating oatmeal, honey and buttermilk blend, with grapefruit (for…
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    Voices of the Past

  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
  • Strategy Kit: Goals, Objectives and Tactics for #DigitalHeritage Outreach Planning

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    2 Feb 2014 | 3:45 pm
    The pervasiveness of online tools makes engagement ever easier, and as a result, a less meaningful measure of influence. Conversely, planning for digital communications is often an uncomfortable and intensive process that results in more effective online initiatives by clarifying audiences and expectations. Based on my presentation at the 2013 Society for Historical Archaeology Conference, the following media will illustrate effective strategic planning approaches for organizations that seek to advocate for heritage resources through the web. Methods examined will include the development of…
  • RSS and Aggregation: The web you want, where you want it

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    10 Jan 2014 | 9:16 pm
    We’re all hearing stories about how newspapers are obsolete and print is dead. But what’s taking their place? After, all the big attraction of newspapers is their scannability. We humans have become accustomed to absorbing a world of timely knowledge, at a glance. At the dawn of social media,  RSS (or really simple syndication) was THE way to monitor new content. It still has real value for those curating content for others in a specific niche. To put it in a nutshell, RSS solutions bring the web to you, your way. No clicking. No searching. No fancy formatting. Very little ad…
 
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    Social Media Blog

  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
  • Social Business Trends 2014

    25 Apr 2014 | 7:37 am
    The average Internet user spends around two hours a day engaged on social media channels. By leveraging various social and digital channels possibilities and opportunitiues can increase business value, brand perception and profitability
  • How to use colour in your social media strategy

    4 Apr 2014 | 3:05 am
  • Social Media Post-Click Through Engagement

    31 Mar 2014 | 3:18 pm
    Attaining high quality traffic that converts is more valuable than attaining low quantity of traffic that does not! Recent data released by Shareaholic highlights that the post-click (click through) engagement levels attained from YouTube are higher (on average) than that of other social networks. This may be surprising at first however when someone views a video they are often able to attain a snapshot of company, the services they provide and the company ethos. Furthermore a level of trust can be built up whilst watching the video. Watching a video can help captivate the viewer and reduce…
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    Blog - Digital Jungle

  • Why Develop a Mobile-Optimized Website

    23 Jul 2014 | 6:38 pm
    In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the phone…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
  • The World Cup 不会说中文(The World Cup doesn’t Speak Chinese)

    13 Jun 2014 | 2:05 am
    Yesterday, June 12th marked amemorable day in sports history. The whole world, including China, was watching the Opening Ceremony of The 2014 FIFA World Cup in Brazil. Although, if you were not watching it on TV many Chinese Internet users…
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    Hypertext

  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
  • Redefining Digital Marketing: An Approach to Solving Business Problems

    Julian Chow
    23 Jun 2014 | 7:00 am
    Step into most marketing departments and agencies here today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing. Some would even have won awards for creative digital campaigns, executed brilliantly to bring greater exposure or engagement for the brand. From Communications Channel to Business Transformation But this approach to digital marketing is to me still a channel-based approach. Communicators have ingrained this channel-based thinking for years now. Previously, it was offline channels such as print, TV, radio,…
  • The Many Hats of a PR Pro

    Barron Rosborough
    18 Jun 2014 | 11:44 am
    “In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.” (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back at one common junction; the client. Throughout my own relatively short stint as a PR professional, I’ve had to prioritize different skills with each new position. In my very first PR…
  • Six Takeaways from the 2014 Internet Trends Report

    Julian Chow
    4 Jun 2014 | 3:19 pm
    Mary Meeker of famous Venture Capitalist Firm Kleiner Perkins Caufield Byers has just revealed her 2014 version of the Internet Trends Report – highlighting some of the key areas to look out for in the coming years. As communications professionals, there are some findings which we would be wise to pay attention to from this report, as it would have implications on how the discipline evolves. Some of the findings which resonated with me are: Print and broadcast advertising spend is over-indexed vs. the time consumers spend on those mediums, whilst digital and mobile advertising spend is…
 
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    Sprout Social

  • Before Fans, Turn Your Employees Into Brand Ambassadors

    Jennifer Beese
    23 Jul 2014 | 12:13 pm
    By now you should know that leveraging conversations happening around your brand and turning some of your most passionate fans into brand ambassadors can really pay off. And while that brand advocacy can go a long way in making your marketing more relevant and effective, you might be neglecting one of your most powerful assets: your employees. When you’re building an online presence, it’s easy to become hyper-focused on just one aspect of your social strategy — especially content. You’ve created volumes of great content, but getting in front of the right people can still be a…
  • A Complete Guide to LinkedIn Ads

    Kevin King
    23 Jul 2014 | 10:30 am
    With a user base of over 300 million working professionals and a plethora of highly relevant information on each user, LinkedIn advertising solutions have become powerful tools for marketers. Advertising on LinkedIn is less a question of when or if a company should embrace it, and more a question of how best to go about it. That’s why we thought it would be beneficial to bring you the different ad solutions offered by LinkedIn. Whether you’re completely new to advertising on LinkedIn or just looking for some additional help, we’ve put together these tips and strategies to help you…
  • How Conferences Are Putting the Network Into Social

    Anna Washenko
    22 Jul 2014 | 11:39 am
    Networking has been changing as our personal technology does. Sure, you can still trade business cards, but rather than a litany of phone numbers and an office address, that slip of card stock is more likely to include handles for Twitter, Instagram, or LinkedIn. Nowhere is this more visible than at professional conferences. These events are equally useful for education and networking, and social media has become a necessary tool for both the organizers and attendees. An examination of how social media’s role before, during, and after a conference is a great example of the changes currently…
  • What You Can Learn From Public Figures on Facebook

    Jennifer Beese
    22 Jul 2014 | 9:23 am
    Celebrities and their fans have long been active on social networks, and recent upgrades have made social media an invaluable tool for the entertainment industry. Today, nearly 800 million people are connected to public figures on Facebook. From interacting with actors and checking out new tracks from musicians, to cheering on athletes, there are more than a billion interactions between public figures and their fans on the platform every week. But that engagement is far from one-sided. Not only are high-profile individuals actively interacting with fans, but many of them are leveraging the…
  • Why Increased Visibility on Twitter Is Just a Few Tweaks Away

    Jennifer Beese
    21 Jul 2014 | 1:55 pm
    Thanks to real-time conversations and trend tracking around the globe, Twitter has established itself as a key player in the social space. But one thing that really sets Twitter apart from other social networks is that it’s a powerful amplifier for branded messages. There are currently 230 million active members generating more than 500 million tweets per day. On average, Twitter users follow six or more brands, and some of the top reasons for doing so include access to discounts, updates on upcoming sales, and exclusive content. What does this mean for you? Well for starters, it tells you…
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    Carrot Communications

  • Mindfulness at work: five ways it can help

    Gemma Storey
    16 Jul 2014 | 12:30 am
    Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help marines control stress. “Mindfulness is about managing the monkey mind.” (Rasmus Hougaard) Stopping us from continually pinging back and forth from one thought to another, from one task to another – even if it’s just switching between…
  • The slow death of productivity: work smarter, not harder

    Gemma Storey
    17 Jun 2014 | 8:32 am
    Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this feeling of busyness often leads to the death of productivity. 1. Letter trays I am firmly of the belief that letter trays were invented by a person fully intent on destroying my last vestige of organisational zeal. That’s why my triple stack of Satan’s desk equipment is now…
  • Anatomy of a crisis: LA Clippers

    Gemma Storey
    12 Jun 2014 | 6:57 am
    It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted a photo of herself with Magic Johnson on Instagram). A four-day crisis for the LA Clippers brand 26th April When celebrity news site, TMZ, reported racist remarks made by a the owner of an NBA team – and posted the audio recording to prove its allegations, it…
  • What can brands learn from the #nomakeupselfie campaign?

    Gemma Storey
    21 Mar 2014 | 4:29 am
    You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with regular social media users, rather than a brand or charity. Participants upload a selfie of themselves – make-up free – and encourage people to text ‘beat’ to donate £3 to Cancer Research UK. The charity, which admitted that it wasn’t the creator of the campaign (but…
  • PR for start-ups: “Everything is marketing”

    Kate Hartley
    3 Feb 2014 | 7:56 am
    The new marketing I’ve just finished the book ‘Rework’ by Jason Fried and David Heinemeier Hansson, who started 37signals in 1999. It’s a great book – full of really good advice for people starting out or running their own businesses, and much more readable than many business books. There’s a lot in the book to shout about, but one chapter that struck me is called ‘Everything is marketing’. Marketing is not the sole responsibility of the marketing department, but something that everyone in the company should do. Fried and Heinemeier Hansson say: “Every time you answer the…
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    socialmouths

  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
  • 5 Things to Consider When Monitoring Your Brand on Twitter

    Francisco Rosales
    16 Jul 2014 | 9:42 am
    A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention. The main point of the post is that, even if you are actively monitoring Twitter for brand mentions, there may be some situations when these mentions are invisible to you, and what to do so you no longer miss them and address them properly. Just so you know, the post includes an infographic and a video courtesy of Mention at the bottom.
  • Video in Email? Here is What You Need to Know

    Francisco Rosales
    8 Jul 2014 | 8:35 am
    Video is becoming one of the most important content formats online for many reasons, it’s easier to consume for users, it offers many opportunities for great distribution, it allows your brand to be more human, it’s a great way to implement storytelling in your content strategy. On the other hand, we have email, still the most effective communication vehicle to date and probably the biggest driver of ROI. The question now is, should you use video in your email marketing campaigns? Why you should consider using video in emails According to research conducted by Email Monks and…
  • 9 Ways to Change What People Are Saying About You Online

    Shannon Byrne
    2 Jul 2014 | 8:03 am
    If you’re a SaaS startup like Mention, you probably receive a real mix of incoming messages that span the entire emotional spectrum — from absolute head over heals in love with your brand or product, to not so happy with a current bug. You may even see both of these examples from one person, hopefully the former following the latter. Then there’s your everyday run-of-the-mill inquiries — things like support requests and product feature questions. These inquiries account for the majority of company mentions at 75.5%, according to data we collected at Mention from one billion mentions…
  • How to Increase YouTube Engagement [Infographic]

    Francisco Rosales
    9 Jun 2014 | 7:49 am
    Many business that produce content as a marketing initiative are looking for alternatives to jump into different types of media and new channels of distribution to reach their potential customer. Vine, Instagram, even Tumblr. But even though some have implemented a YouTube strategy in the last couple of years, it’s still a little intimating for many businesses, there’s the production aspect of it, and it can also be a little more complex in terms of understanding how to generate engagement. Usually when I put it on the table with my clients, they look like video content is a bit…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
  • Begin Your Fall & Winter Planning This Summer

    David Chism
    10 Jul 2014 | 6:21 am
    This has been one of the busiest summer seasons for most of my painting and remodeling clients in over 5 years. That is a great thing, to be busy, right? The only problem with being busy is that the marketing plan begins to become a thing of the past. Planning for the fall and winter is also the furthest thing from anyone’s mind. Yet, July and August are perhaps the two best months to really begin thinking and planning for the slower seasons. You know they are coming. It happens every year.  So a few quick tips:  Create an event and do not move it: This is an important event that…
  • Are Your Blogs Boring?

    David Chism
    20 Jun 2014 | 5:50 am
    Blogs Are Not Dead The majority of the contractor websites I see today have a blog. Many of these blogs are not active. I’ll see just a few post for awhile and then nothing for months. I understand this problem as it is very difficult to keep up on a blog. Typically a business owner is asking himself things like:  What should I write about? Will people read my content? Will they even care that I have a blog? Will it drive more traffic? Will it bring me more work? All are good questions to ask, but perhaps one of the best questions to ask is this, “Are my blogs boring?”…
  • 3 Important Words To Understand in Your Business

    David Chism
    21 May 2014 | 6:08 am
    Marketing, Advertising & Branding Three words, or terminologies, are kicked around often in the mind of many small business owners when it comes to growing one’s business: marketing, advertising & branding. Many times branding and advertising are combined into the one word, “marketing.” So when one thinks of branding, he is thinking “marketing.” Or another might say, “I need to do some advertising”, he typically is thinking, “I need to market my business”. These important terminologies are actually quite different from each other…
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    Eli Rose Social Media

  • Judging Your Customers: More Lessons in Perception

    KristinZaslavsky
    23 Jul 2014 | 4:00 am
    On a recent trip back to Chicago, we stopped at a nature center I’d loved as a child. I love the opportunity to get outdoors when I can and was eager to see how they’d renovated the space. As we approached the entrance, I was struck by a sign in the window that said simply “Please watch your children“. I’ve visited many places in my life, both geared towards children and geared towards adult, and couldn’t recall ever seeing a sign like this. I initially brushed it off as a reminder, likely encouraged by past issues, and proceeded in the door. From there…
  • Twitter Cards: How to Set Them Up & Why You Should

    LizJostes
    21 Jul 2014 | 4:00 am
    It’s kind of amazing how much value Twitter has slowly but steadily been able to add to its platform and tweets given the compact nature of Twitter. One of the newest features is called the Twitter Card. What the Twitter Card allows you to do is to include additional text and an image along with your 140 character tweet. Having this extra information gives your followers a deeper view of what they will learn if they click on your link. This extra data (and image) is viewed when clicking on “View Summary” in the bottom right corner of a tweet read on Twitter.com.  …
  • Your Curated Awesome for 7.18.14

    LizJostes
    18 Jul 2014 | 4:00 am
    It’s Friday again. It’s also Polar Vortex time again! Wishing you lots of patio time this cool summer weekend! And with that, let’s get to this week’s Curated Awesome… Add your SlideShares to your LinkedIn Profile SlideShare used to jive with your LinkedIn profile. Then LinkedIn made some big personal profile changes to make them more media rich. And now it’s apparently decided that it should again ‘play nice’ with SlideShare. Pinterest: Introducing a New Follow Button If Pinterest is a main traffic source for you, listen up! Now people can…
  • How to Upgrade to Universal Google Analytics & get Demographics and Interests Data

    LizJostes
    16 Jul 2014 | 4:00 am
    If you’ve signed in to your Google Analytics account and been seeing the message informing you to upgrade to Universal Analytics, you may be wondering if it’s something you should bother to do, and how to make the upgrade. Universal Analytics includes the new categories of Demographics and Interests along with all the rich analytics you’re already receiving from Google Analytics. If you visit your Google Analytics Dashboard, you’ll see menu items for Demographics and Interest, and can click to enable. But to make your Google Analytics start tracking this new data, you…
  • Perception and What It Means For Your Business

    KristinZaslavsky
    14 Jul 2014 | 4:00 am
    Recently, my boys and I were at the pool. We were hanging out in the kiddie pool with another mom and her son. There was an additional boy who was about our sons’ age. All of the boys were gently rough housing. As the mom and I chatted, we’d occasionally correct our children if things started to escalate. No one was there to correct the final boy. Eventually the other little boy wandered to a different part of the pool. At this point, the other mom asked how old my boys were. I explained that Alex is 4 and Evan is 2. “But wait,” she asked, “does that mean the…
 
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    Ari Herzog's Blog

  • How Dare We Take It For Granted

    Ari Herzog
    22 Jul 2014 | 12:56 pm
    We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesBut It Is Not Mundane, Meg!Rethinking Blog Comments AgainThe Swinging Desk 
  • July 17: Turning a New Twitter Leaf

    Ari Herzog
    17 Jul 2014 | 10:08 am
    July 17, 2014 was the day when I scrolled through the people I was following on Twitter and realized they were a mix of political people, cultural people, social builders, influencers, tomorrow’s leaders, and others. It was the day when I observed I curate numerous public and private lists (such as the above links), mostly to lurk and learn, but most of the people I was following were not on a list. It was the day when I realized maybe 1% of the people I was following were not following me back — and the other 99% rarely tweeted to me or mentioned me. I wondered why I followed…
  • It Is Hard Saying No

    Ari Herzog
    23 Jun 2014 | 10:27 am
    Yes, I want to do this. Yes, I want to do that too. Yes, I will volunteer for you. Yes, I have space and will take that off your hands. Yes, I will take that too. Yes, I will read that. Yes, I will watch that. Yes, I will yes I will yes I will yes I will. Yes. I am tired of saying yes. I am wearing too many hats. I have too many roles, most of which I chose to do. I own too much stuff. I have too much in my head. I this, I that. It is a burden. It is hard to say no. I am relearning the word. I am letting go of possessions, habits, even people. I am focusing my attention on passions and…
  • But It Is Not Mundane, Meg!

    Ari Herzog
    20 Jun 2014 | 9:26 am
    She thought I’d be bored. She tried telling me my workload would be the same every day. I suppose she wanted me to agree. I didn’t yield from my passion for the job. I had already met with the chief of staff and the deputy chief of staff. Meg was a project manager and part of the executive secretariat in the Governor’s economic development office. I knew the three of them would later talk about me before any recommendation to the Secretary himself. “But it is not mundane, Meg!” I said during that 2004 interview. “This would be my first job in state…
  • Rethinking Blog Comments Again

    Ari Herzog
    18 Jun 2014 | 10:23 am
    3, 0, 1, 0, 0, 0, 2, 1, 0, 1, 0, 0, 2, 1, 3, 1, 1, 7, 5, 3, 8, 0, 2, 0, 8, 0, 4, 1, 3, 1, 0, 9, 0, 0, 3, 4, 1, 2, 2, 4, 2, 0, 0, 7, 4, 5, 0, 1, 2, 0, and 3. If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding, the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Look at the zeroes. Why do I allow people to comment if few do? People are sharing it, though. If you start at the beginning of the series (on the left) and skip over…
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    Oman Collective Intelligence - MPiRe

  • Social Celebrities - Nicholla Henderson Hall

    17 Jul 2014 | 1:26 am
    Nicholla is very well known for several of her Facebook groups in Oman, Muscat Where Can I Find above all. I’m glad Nicholla agreed to share her experiences with us, here it follows:I'm a mompreneur, who loves social media and podcasting.  I'm a Business studies graduate and a chartered marketer. The last 5 years of my life has probably been the catapult to my career which everyone wishes started when they left Uni.  Mine started 8 years in.  I've brought people and communities together to share knowledge through social media and now I'm creating conversations in communities…
  • Pope Francis’ Facebook page hacked by Islam supporters

    7 Jul 2014 | 10:45 pm
    Pope Francis and his fans could not believe their eyes when Sunday morning they found several blasphemous posts in Arabic (but also in Italian and English), and photos, on the timeline of a very popular Facebook page dedicated to the Pope. The page is not his official page, the only social network used by the Pope is Twitter, but it has more than 1.3 million fans from all over the world.The page got shortly back into the hands of its owners who said that they will look into ways in which to prevent offensive or inappropriate messages and other such material from being posted on the Pope's…
  • Social Celebrities - Neal Bowden

    5 Jul 2014 | 7:06 am
    Being a radio presenter at Merge 104.8 Neal is already a celebrity. He’s been providing great entertainment to all fans and listeners since coming on board, definitely a great addition to the team. You might think it’s an easy job but constantly finding new content to keep people with different background and cultures happy is not easy task. Here is what Neal shared with us:I've been in Oman for just under 2 years. Originally from the UK, I’m no stranger to the region having spent 11 years in the Middle East.I work in the media and worked in radio since…
  • Avoiding the pitfalls of social media

    29 Jun 2014 | 9:08 pm
    Guest post by Devika Arora - The recently concluded 3rd Ambassadors’ gathering on cyber security, organised by Oman’s National Computer Emergency Readiness Team in association with Salalah College of Technology in Salalah had the underlying theme of social media and its negative impact arising out of its misuse. The ITA meet also discussed the various legal means to curb the negative aspects and maintain a harmonious and better cyber environment.The significance of this meet is much, as with the rising influence of social media on various aspects of life, chances of its misuse are greater…
  • Social Celebrities - Al Sayyida Mayya

    25 Jun 2014 | 1:38 am
    I’m glad to be getting such great response from most Oman celebrities I’ve contacted. This week I’m delighted to highlight a top blogger, with her own YouTube channel, and of course very popular on Twitter, Instagram, Pinterest and Facebook; Mayya. Let’s find out more about her:A loving mother of 2 daughters with a passion for sewing, with a strong belief in looking for the silver lining in every situation who aims to inspire and spread positivity, whilst remaining forever young at heart.Current place of work?Water and Power sector – Yeah I know!!How did your passion for social…
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    Arekibo

  • Digital risk officers and security – what to expect in organisations of the future

    Carmel Doyle
    15 Jul 2014 | 5:22 am
    Digital risk officers could be soon coming to an organisation near you, that’s if new analysis from Gartner is to be believed. According to the research and advisory firm, with the rise of digital business innovation, 2015 will be the year that digital risk officers (DRO) will come to the fore in large firms operating in the digital space. Could we be in the midst of a disruption of the traditional security officer role? With companies striving to keep apace with the evolution of all things digital, the Gartner analysis also suggests that more than half of CEOs will have a senior…
  • M&S admits its revamped website has impacted sales – how could this have been avoided?

    Carmel Doyle
    8 Jul 2014 | 9:00 am
    Retailer Marks & Spencer (M&S) has conceded that its new website could be to blame for declining sales of general merchandise over the past three months, following the release of its Trading Results. Could this have been avoided, however, with better strategic planning especially around user experience (UX) and pre-launch usability testing? The multi-channel retailer has posted its latest Trading Statement in which M&S chief executive Marc Bolland admitted that the new M&S.com website, which went live in mid-February of this year, has caused issues. “We have seen a…
  • Facebook: how to lose friends and alienate people … time for a new social media era?

    Carmel Doyle
    2 Jul 2014 | 9:12 am
    Facebook COO Sheryl Sandberg has today apologised on behalf of the social network for the recently revealed ‘emotion manipulation’ study undertaken on the platform in 2012 amongst some 700,000 unsuspecting users. How has the digital world been reacting, and what about some of the latest kids hitting the social media scene … Are we in the midst of an entirely new era for online communication? The Facebook story has been well told by now, following the publication of a study in the PNAS Journal. Here’s a round-up, however. Facebook researchers, led by data scientist Adam…
  • Intranets, employees and digital workplaces: the value of factoring in mobile

    Carmel Doyle
    2 Jul 2014 | 3:53 am
    With companies increasingly recognising the value of ‘personalising’ their intranets, mobile-optimised employee platforms are also starting to catch-on as a means of raising engagement levels, especially as orgnaisations become more diverse, digital and dispersed. That’s according to a new report on intranets, released by the user experience (UX) consulting firm Nielsen Norman Group. The Intranet Portals: UX Design Experience from Real-Life Projects report, an updated fifth edition, is the result of Nielsen Norman’s analysis of intranet portals from 16 organisations spanning…
  • As FIFA penalises Luis Suárez, memes and gifs capture the World Cup 2014 ‘biting’ incident

    Carmel Doyle
    26 Jun 2014 | 3:58 am
    FIFA has announced on its official website that its Disciplinary Committee has banned Luis Suárez for four months from any football-related activity, in addition to a nine-match ban, following the ‘biting’ incident in which the Liverpool striker appeared to bite into the shoulder of Italian player Giorgio Chiellini during the World Cup 2014 match two days ago between Italy and Uruguay. And since the digital arena – particularly Twitter – has gone into Suárez overdrive, we decided to share a selection of memes and gifs to give you a flavour of how people have…
 
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    laurenceborel.com

  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
  • #Socialnomics 2014

    Laurence Borel
    13 May 2014 | 4:31 am
    I haven’t seen a social media stats video in a while, and #Socialnomics2014 is pretty cool. Below is a witty review from Rax who originally shared this vid.  Just try not to spot the misplaced / missing apostrophes. #Socialnomics 2014 Video from Erik Qualman on Vimeo.
  • Using hashtags in videos: 4 best practice tips

    Laurence Borel
    7 May 2014 | 5:00 am
    In the early days of social media, video marketing was usually done on platforms like YouTube and Facebook. Brands would simply upload their ads online and consumers would happily share them within their network. But for the past couple of years, brands have increasingly been including hashtags in their advertisements. According to a recent infographic produced by social media agency friend2friends only 5 commercials included a hashtag during the 2012 Super Bowl, rising to 20 commercials in 2013, and almost doubling in 2014, with a total of 38 ‘hashtagged’ commercials. According to…
  • Living with dyscalculia

    Laurence Borel
    18 Apr 2014 | 4:42 am
    I am dyscalculic… I feel the need to talk about my dyscalculia as I have set myself the challenge of working on a quantitative piece of research as part of my MRes and having to do maths/stats has opened up a few old wounds. Dyscalculia is defined by the British Dyslexia Association as a condition that affects the ability to acquire arithmetical skills. Dyscalculic learners may have difficulty understanding simple number concepts, lack an intuitive grasp of numbers, and have problems learning number facts and procedures. Even if they produce a correct answer or use a correct method,…
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    Marketing

  • B2B Content Maturity

    David Howell
    22 Jul 2014 | 4:00 pm
    Précis:  Content is still king across social media. New research however, suggests that B2B marketers are still struggling to convert the content they produce into tangible revenue Across the board corporations have been increasing their creation of new content especially for the social media channels their enterprises support. It is clearly understood that well-crafted content will reach its audience. However, new insights from Forrester indicate that these efforts are often not delivering the results corporations need or expect. Related Content:  Becoming a B2B social business…
  • The Wednesday Update including how to target Facebook customers, social TV, Twitter query response and mobile social behaviour

    Liam Dowd
    8 Jul 2014 | 4:00 pm
    Précis:  How to target Facebook customers, social TV, Twitter query response and mobile social behaviour On target with Facebook A new infographic from Qwaya offers some great insight if your corporation is attempting to build its profile on Facebook. As Qwaya explains: “In this infographic we’ve outlined all the options you currently have when building a target audience on Facebook. Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business.” Image:  Primary Event:  The…
  • Happy Birthday Google+

    Liam Dowd
    27 Jun 2014 | 4:56 am
    Précis:  As Google+ just celebrated it's 3rd birthday we take a look at how the platform's grown Google+ launched on June 28th 2011 under close scrutiny and uncertainty. Many did and still believe it’s a social ghost town. However, the below numbers seem to indicate the opposite… The above highlights statistics as of April 2014. It clearly shows a platform that’s thriving with 1.2 billion monthly page views and over five billion +1 clicks a day. Related Content:  Getting to Grips with Google+ Part 1: The success and failure of Google+ Getting to Grips…
  • The Dawn of Multi Touch Connections

    David Howell
    24 Jun 2014 | 4:00 pm
    Précis:  Traditional last-click attribution is fast being replaced with multi-touch attribution, as social media changes the sales relationship Until the inception of social media, the sales funnel was linear in that marketers and sales teams were able to clearly track how a conversion occurred, usually via a single sales channel. Today how corporations and their sales teams manage their marketing is multifaceted, so it makes sense that the last touch metric must also evolve, as consumers increasingly move to multi-touch sales channels. Related Content:  The Social Sales Funnel…
  • Social Brands: The Future of Marketing

    David Howell
    17 Jun 2014 | 4:00 pm
    Précis:  Social media should be at the heart of today’s marketing campaigns. All corporations know that social media is a vital component of their marketing campaigns. We Are Social have pulled together several distinct principles that all marketers should make their mantra. Related Content:  Press Release: C-suite Executives Reveal the Future of Corporate Social Media: Customer-Centricity The Future of Social Selling Image:  Primary Event:  The Corporate Social Media Summit San Francisco 2014 Premium`:  No read more
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    EduTek n Social Media Advisor

  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
  • Create and Share Content Easily Using Tackk

    EduTek_SocialMedia Consultant
    20 Jun 2014 | 2:00 am
    Today I came across Tackk that lets you create beautiful pages on the web that can be anything ranging from blog post to flyer, poster or your own web page. The educationists can use it to engage the students, improve collaboration and spark creativity or showcase your services /products and promote them in social networks. The interesting feature of Tackk is, that it lets you add an ecommerce element as it lets you sell stuff apart from letting you add audio, video and forms etc The following video suggests how you can create the content and share them easily in various social networks. As…
  • Monetization and Distribution features of Quampus

    EduTek_SocialMedia Consultant
    2 Jun 2014 | 11:47 pm
    Recently I had blogged about Quampus on the title ‘Campus on Cloud through Quampus’. That time I had highlighted the important features of Quampus when you log in as Learning Providers’ In this blog post I shall highlight the ‘Monetization and Distribution’ features of Quampus. Quampus, besides being a comprehensive learning delivery and management system with plethora of learning tools and delivery services, is a business platform for a learning provider to commercially monetize and distribute its services. The monetization and distribution features of Quampus make it a powerful…
 
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    Plum Deluxe

  • Shaken, Not Stirred: Perfect Iced Tea for a Warm Summer’s Day

    Carrie Keplinger
    23 Jul 2014 | 4:00 am
    Few things feel so good during warm weather as a nice, cold glass of iced tea. Just sipping it brings back memories of my mom’s sun tea, which was brewed by the gallon all summer long. Whether you’re an iced tea veteran or a beginner just exploring the world beyond the tea pot, this is our guide to brewing the best iced teas for all your warm weather needs. Choose Your Brew The first, and most important, step to making iced tea is deciding which tea you’re going to use. Just about any camellia sinensis-based tea will do well iced, though stronger teas like blacks, oolongs, and certain…
  • Slow-Cooked Summer: 3 Crock Pot Meals to Get You Through the Heat

    Carrie Keplinger
    22 Jul 2014 | 4:00 am
    It is too hot to cook. Like, seriously, you’d rather slum it with a box of ice pops and deal with the sugar rush than turn on your oven. However, since it’s not exactly feasible to subsist entirely on popsicles for the summer, here are our top three easy, delicious crock pot meals to sate your appetite and keep you from slaving away in a sweltering kitchen. Southern-Style Ribs I don’t know if they’re geographically accurate in name, but my local grocery store sells something called “southern-style” ribs. They’re not exactly ribs, but they’re not just pork, either; they usually…
  • Keep Your Cool: Tips to Avoid Overheating During Your Summer Workouts

    Janice Bear
    21 Jul 2014 | 4:00 am
    Sweating is gross, so I try not to do it. However, the heat wave known as summer has broken and the simple act of walking outside results in heavy perspiration. And exercising? I’d rather not. But I will. Even when the thermometer climbs past the 90-degree mark, at least 75 minutes of exercise per week is necessary to maintain health and 30 minutes daily to stay fit. That’s a lot of sweating and, more importantly, an increased risk of over-heating. Avoid the misery of sun stroke with these tips for keeping your cool (and a strong physique) throughout the dog days. Reset the Time…
  • Making a Meal of Zucchini Madness

    A Guest Writer
    18 Jul 2014 | 4:00 am
    I have more zucchini experience than I’d like to admit. They say that if you plan on planting zucchini, you better have a lot of friends. Well, one summer I made a gardening miscalculation and learned that I had far fewer friends than I thought! Enter several weeks of raw zucchini salad with almond pesto, zucchini cheddar fritters, zucchini corn chowder, and never ending zucchini muffins… It may be very good for your waistline, but not so much for romantic dinners and marital bliss. If you find yourself in the same precarious situation as I did, with more squash than sense, here’s how…
  • Wine and Dine in Texas Hill Country: A Weekend Getaway in Fredericksburg

    A Guest Writer
    17 Jul 2014 | 4:00 am
    Wine tasting, fine dining, and eclectic shopping opportunities abound in the historic heart of Hill Country, just over 70 miles from both San Antonio and Austin. Fredericksburg, Texas is the definitive weekend getaway — enchanting oenophiles, food lovers, and anyone hoping to escape the everyday. Stay and Slumber You can walk back from dinner if you choose Fredericksburg Herb Farm. Massive oak trees shade a rusty, metal-roofed canning shed and the quaint Poet’s Haus shop, while thick limestone walls of the Farm Haus Bistro and the imposing stone silo built into Nature’s Spa add…
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    smcdallas.org

  • Content Curation: An Essential Ingredient for Online Business Success

    Kay Byfield
    21 Jul 2014 | 10:42 pm
    Attendees at SMC Dallas’ July 17 meeting were treated to a practical presentation about the why and how of online content curation by Jerod Morris, director of content at Copyblogger.com.  He took any mystery out of the term “content curation,” boiling it down to the concept of “collecting and distilling ideas and content for yourself and audiences.” He acknowledged that the concept of content curation isn’t new; you just have to turn to any library or museum, the Bible, early American newspaper or other repository of news and information.  More recent digital examples include…
  • Want to become a THOUGHTLEADER? – Start a Blog

    Kay Byfield
    14 Jul 2014 | 11:25 pm
    Thought leaders are perhaps the single most sought after talent in the digital economy. Creating engaging content is and art, and the supporting skill set takes time to develop. You should start to blog now if this is one of your aspirations. You will need to figure out how to establish the right processes around your blogging to make you efficient. Successful companies are becoming more and more dependent on communicating thought leadership in their areas of expertise. A lot of this content will be born as short stories and then ported to suitable formats. If you have thought leadership…
  • Social Media Director for Orpheus Chamber Singers

    admin
    10 Jul 2014 | 10:41 am
    Executive Summary: Orpheus Chamber Singers is a 501c3 non-profit organization dedicated to the art of vocal chamber music for 19 years. They are seeking a replacement for their current social media director as he has relocated out of the area. Responsibilities: Oversee all social media activities, continue to grow the social media audience, promote concerts and events on social media, drive revenue through ticket sales, donations and merchandise sales. Current Online Properties: Website: http://www.orpheuschambersingers.org/ Facebook: https://www.facebook.com/orpheusdallas Twitter:…
  • Social Media Manager

    admin
    10 Jul 2014 | 10:37 am
    Apply here Worksoft seeks to hire a Social Media Manager, based in Dallas. The position reports to the Vice President of Marketing.  The mission for this role is to define and execute an integrated business-to-business Social Media strategy to expand the brand awareness of Worksoft and increase engagement with customers, prospects, and partners. Challenges of the position include:  Maintain daily activity across all social media accounts and corporate blog, as well as management of monthly social media and blog plan Develop relevant content for posting on all designated social media…
  • From the Desk of the President of the Social Media Club of Dallas

    Kay Byfield
    7 Jul 2014 | 10:46 pm
    In May, the Social Media Club of Dallas announced the incoming 2014-2015 board, and I’m incredibly excited to be leading the organization as this year’s President. June marked the first official SMC Dallas event for the new board, and it’s clear that we have an amazing team of talented and dedicated volunteers who are going to make this year excellent. The year ahead will be one of change for our organization. As we announced in January, our organization will be rebranding under a new name and logo. With input from our membership, we’ve determined our new name (but still keeping it…
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    Rick Mahn

  • Happiness CDXXXIV

    Rick Mahn
    5 Jul 2014 | 4:30 am
    What is knowledge but experiences we have yet to have?
  • Independence Day 2014

    Rick Mahn
    4 Jul 2014 | 4:30 am
    Happy 4th of July! I absolutely love finding versions of our flag that exist all around the country. I’ve seen this picture many times, but thought I’d share it this year. Finding truthfully represented versions of our flag painted on barns and shops or signs is pretty cool to see. Especially the one’s that have a little age on them. Not sure why, but it makes them even more endearing to me. Maybe it’s because everything on the Internet is just a little to precise, a little to perfect. We all look better with a little age on us. Happy Birthday America! Photo Credit:…
  • Kinnickinnick River at Kinnickinnick State Park

    Rick Mahn
    25 Jun 2014 | 6:00 am
  • Cedar Bay Landing on Cedar Lake

    Rick Mahn
    23 Jun 2014 | 8:02 pm
  • St. Croix River from Birkmose Park

    Rick Mahn
    3 Jun 2014 | 9:57 am
 
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    HarveyLeach Media Training

  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
  • Guilty of turgid, lumpy language? It’s a fair cop

    Ann Bird
    22 May 2014 | 8:56 am
    Yesterday Home Secretary Theresa May delivered a lashing from the lectern to the Police Federation and urged the police “union” to reform or face being forced to change. One obvious area where many officers could change for the better is in their communications. (And let me state for the record m’lud that there are many others in the legal sector who are similarly guilty of mangling the English language.) I’m not referring to poor news releases from a police press office here; I’m talking about the many reports that bear no resemblance to the language used by the people officers…
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    The @Steveology Blog

  • What Is New PR And Social Communications?

    Steve Farnsworth
    9 Jul 2014 | 4:32 am
    How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations, said digital communications author Gini Dietrich in our recent interview*. But you could pretty much do your job the same way. Nothing really changed. And in 2007, this thing called Twitter came out and about a year later, Facebook opened up to businesses and suddenly the social web was like, “Woo, here we are.” ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ We had a new way to…
  • Rethinking B2B Marketing In The Customer’s Context (Report)

    Steve Farnsworth
    1 Jul 2014 | 4:41 am
    Is Your Marketing Strategy Aligned To The Customer Life Cycle? If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized company can effective a course correction, but large companies trundle along under the weight of their inertia. Where should you start? Have you asked yourself, How are we adapting to our customers’ changing behavior? Sheryl Pattek, along with David M. Cooperstein and Alexandra Hayes asked…
  • Competitors Are Using Video To Steal Your Social Media Lunch Money

    Steve Farnsworth
    26 Jun 2014 | 4:09 am
    You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos to fuel their social media marketing. Which is why I was glad to find these killer stats from KissMetrics. ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ The Impact of Video on Sales Video testimonials increase sales by 600% Web visitors stay twice as long on pages with video Shoppers who view a video on a web page are 144% more likely to buy The use of video in e-mail results in a 96% increase in click through rates Explainer…
  • Being Mindful With Social Media Marketing

    Steve Farnsworth
    25 Jun 2014 | 1:33 pm
    One of the hot trends in Silicon Valley start-up, midsized, and even enterprise companies these days is to bring in yogis, Eastern gurus, or Buddhist teachers to help executives and staff to practice being mindful in their business day. Being mindful is great for your business and your everyday life, but does it have a place in social marketing? ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ What Is Mindful Social Media? Absolutely, you should be mindful in your social marketing, Janet Fouts told me*. She is Tatu Digital’s CEO. You should also be mindful in all your marketing.
  • Mindful Social Media: Janet Fouts Interview

    Steve Farnsworth
    18 Jun 2014 | 3:47 pm
    While mindfulness has a long history in Zen and other Buddhist teachings, Janet Fouts thinks it is time for brands to be more thoughtful in our social media activities. ❤ ❤ Please Click To Tweet This Post ❤ ❤   Janet’s marketing agency, Tatu Digital, helps brands deliver their story to fans by using social media smartly. She has advised many organizations on the business of social, including renowned human rights activist and Nobel Peace Prize Desmond Tutu. Watch this interview to hear her answers to: What is mindful social media? How can you use social media for…
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    Ricardo Bueno

  • Use Open House Data To Generate More IDX Leads

    Ricardo Bueno
    7 Jul 2014 | 10:21 am
    It’s been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I’d plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the flyers. Their next step? Call to request a showing and/or plan their weekend to go preview those properties. So why…
  • Build A High Converting Real Estate Website with AgentPress Pro

    Ricardo Bueno
    9 Jun 2014 | 11:19 am
    There are 4 primary reasons consumers are coming to your website: To search for homes To find out how the market is doing To find out how much their home is worth To learn about the community When you’re building a real estate website it’s important to take all of these elements into account. How will you organize your content to make it easy to search? To make it easy for visitors to explore and learn about the various communities (the culture, the geography, and other elements that make your community unique)? In many cases, you pick a “starter theme” and you…
  • 12 Reasons People Don’t Trust Your Real Estate Website

    Ricardo Bueno
    20 May 2014 | 11:35 am
    Developing a brand people can trust online is easy. Position yourself as the “go to” expert in your community by developing highly relevant, educational, and useful content. Develop relationships with your readers by following up with them and showing them that you’re there for them and that you care. Follow up with educational drip campaigns, listing email alerts, etc. Lastly, complement your content with a great professional-looking design. Sounds simple, right? And yet, so many real estate websites miss the mark. Instead of building trust with their readers, they’re…
  • 10 Keys To Dominating Your Local Market

    Ricardo Bueno
    24 Apr 2014 | 7:57 am
    To rank well, build a site so fantastic that it makes you an authority in your niche. – Matt Cutts, Head of the Google Web Spam Team A decade ago, if you owned the domain losangelesrealestate.com you’d won.Today, you can’t dominate your local market by simply gaming Google. Here’s what to do instead… 1. First, know your audience.  David Meerman Scott, author of The New Rules of Marketing & PR, calls this creating “buyer personas.” Here’s how it works … take 10 minutes to sit down and identify the person who buys from you. What do they…
  • 5 Must-Have Ingredients for A Successful Real Estate Website

    Ricardo Bueno
    23 Apr 2014 | 9:26 am
    The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat…  Your number 1 goal should be to find ways to generate new customers through your content. If you’re just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn’t just matter, it’s 50% of the battle. – Rand Fishkin Good design = Trust. You don’t need to spend thousands of dollars on a custom website…
 
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    Jeffbullas's Blog

  • 10 Insights on How to Attract More Traffic with Distinctive Writing

    Veronica May
    23 Jul 2014 | 9:00 am
    Attracting an audience and readers to your blog, website or your social media profile is more about retaining viewers than actually gaining new ones. Keeping the readers you already have is more effective than trying to get new people to read what you have written. If you write with your own style and voice, you will find that you gain a loyal readership and are also more likely to attract new people to your writing. It’s about being memorable. Here are some insights into how to attract more traffic to your blog by being distinctive with your writing. 1. A distinctive style may get you…
  • 20 Captivating Content Marketing Facts in 2014

    Jeff Bullas
    22 Jul 2014 | 2:10 pm
    Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name. It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts. The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run…
  • Get More Website Traffic with this Surprising Facebook Advertising Tactic

    Jason Parks
    21 Jul 2014 | 9:00 am
    If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy. One of the advertising tactics that is not often discussed is a particular type of Facebook advertising. This tactic can be used to get more website traffic and convert them to paying customers. What is Facebook remarketing? You…
  • 16 More Sure-Fire Ways to Make Sure Your Emails Are Opened and Read

    Pooja Lohana
    20 Jul 2014 | 2:04 pm
    This is part II in the Email Marketing Mastery series. Missed Part I? Read it here. In the last post, we saw 15 different ways you can instantly boost your email open and read rates today. We looked at how you can be play ethical, use hypnotic words, create a stellar autoresponder list and a personalized welcome message, among other things. Here are 16 more ways to make sure your emails are opened and to boost your click-through rates. 1. Stick to the same time Sending emails when your readers are getting ready for work or going to bed? Chances are your emails won’t get opened. Given that…
  • Insights Into the Powerful Influence of Social Proof

    Matthew Yeoman
    16 Jul 2014 | 9:00 am
    Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of some online ventures, and the failure of others. To put it simply: “Social proof in a social media context is the theory that accounts that have high follower numbers are trusted and followed more often” It can be used to build trust in a social media environment for your business. Social proof marketing is not new but often forgotten. Peer pressure One of the earliest influences on human development is something we have all…
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    SMP Updates

  • Qualcomm Commits Up To $150 Million to Strategic Venture Fund in China

    23 Jul 2014 | 11:36 pm
    SAN DIEGO/PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that it has made a commitment to invest up to $150 million in Chinese startup companies across all stages. Qualcomm will invest in Chinese companies that further the dev...
  • BT Launches BT One Phone

    20 Jul 2014 | 11:58 pm
    BT Makes the OnePhone Service Available to the UK MarketSTOCKHOLM, SWEDEN--(Marketwired) - BT announced on July 17th the launch of BT One Phone. This launch follows the April 2014 announcement of the joint venture between OnePhone Holding and BT t...
  • Geeknet Sets Second Quarter 2014 Financial Release Date

    19 Jul 2014 | 2:46 am
    FAIRFAX, Va/PRNewswire/ -- Geeknet, Inc. (NASDAQ: GKNT), parent company of online retailer ThinkGeek.com, today announced that it will report its financial results for the second quarter ended June 30, 2014 on Friday August 1, 2014.&nbsp; A confer...
  • TubeMogul Prices Initial Public Offering

    18 Jul 2014 | 12:07 am
    EMERYVILLE, Calif/PRNewswire/ -- TubeMogul, Inc. ("TubeMogul") (NASDAQ: TUBE), an enterprise software company for digital branding that provides a video buying platform to advertisers, today announced the pricing of its initial public offering of ...
  • SAP Announces Second Quarter 2014 Results

    16 Jul 2014 | 11:45 pm
    SAP Raises Cloud OutlookStrong Cloud Momentum with 39% Growth and Broad Market Adoption of SAP HANA Continues - Validating "Run simple" VisionWALLDORF,&nbsp;Germany/PRNewswire/ --Raising Full Year 2014 Non-IFRS Cloud Subscriptions and Support Reve...
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    Shiraz@ShirazDatta.Com

  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    8 Jul 2014 | 11:54 am
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
  • Cell Phones and Marketing.

    24 Jun 2014 | 6:30 am
    Marketers need to be causes of the new or somewhat an old reality in many countries. This stats is important to remember not only for reaching new audiences but also to ensure you engage adequately with your existing or captive audience. The below is certainly an indicator of a paradigm shift and this will only explode in the coming year through increased smartphone penetration with global population and reaching newer age brackets on the age spectrum. We all can certainly debate on the below numbers but we can’t do much on the message its giving - Get onto the mobile for every aspect of…
  • Ideal Customer Experience

    5 Jun 2014 | 8:01 pm
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Evolution of Marketing Data [Infographic]

    27 May 2014 | 12:00 pm
    Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that. The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all…
  • {Weekend Writing} Few Keys to Relationship….

    17 May 2014 | 9:49 am
    No matter its your personal or professional side…relationship do count…But its important to acknowledge that relationship does not just fall in your lap, its like a development project which needs all elements to build a beautiful architecture. Though, keep in mind, to build an exceptional architecture you need exceptional foundation…..and for every foundation you need to follow certain principals…Therefore, while you enjoy your weekend, these 12 principals may help you to start the foundation(s) or reinforce it. I know its small…click it to zoom…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 4 Ways To Involve Your Best Social Media Ambassadors

    Raymond Morin
    23 Jul 2014 | 5:45 am
    The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a “prosumer,” exercising real economic power to … Continue Reading 4 Ways To Involve Your Best Social Media Ambassadors by Raymond Morin -Maximize Social Business…
  • 3 Tips to Improve Your Social Customer Service

    Sofie De Beule
    22 Jul 2014 | 5:45 am
    Building relationships with your customers requires more than the occasional “check-up” to see how they are doing. Beyond simply fixing your customers’ issues, businesses need to interact meaningfully and consistently with their customers. Building social capital – investing in the value of your network – helps your business grow into a sustainable business and opens … Continue Reading 3 Tips to Improve Your Social Customer Service by Sofie De Beule -Maximize Social Business…
  • The Emotions of the Sexes and How To Capture It In Social Media

    Wade Harman
    21 Jul 2014 | 5:45 am
    You have been using social media psychology in your marketing.  You may have not been aware of it, but you have. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. Sure, it doesn’t take a genius to figure out … Continue Reading The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman -Maximize Social Business                   Related StoriesHow to Make More Online Sales by…
  • Is it Time for a Blogger Outreach Tool?

    Kristen Matthews
    18 Jul 2014 | 5:45 am
    Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual … Continue Reading Is it Time for a Blogger Outreach Tool? by Kristen Matthews -Maximize Social Business                   Related StoriesBlogger Relations Are the…
  • How B2B Marketers Can Win with Facebook Contests and Sweepstakes

    Jim Belosic
    16 Jul 2014 | 5:45 am
    By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use … Continue Reading How B2B Marketers Can Win with Facebook Contests and Sweepstakes by Jim Belosic -Maximize Social Business…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • Bob’s Your Uncle

    Dave Delaney
    29 Jun 2014 | 6:39 am
    Not everyone understands online sarcasm, some don’t even understand it offline. Emoticons are a very normal thing to include in casual online communication. However, not everyone understands that :-) is supposed to be a smile, and ;-) is supposed to be a wink. Do you use Microsoft Outlook for email? You probably have the popular Wingdings font installed. Your cute smile that you include in your message confuses the pants off the recipient if they use a different email client, because the smile appears as a single capitalized letter “J”. When corresponding in a professional…
  • Are You Ready to Rock?

    Dave Delaney
    26 Jun 2014 | 10:25 am
    Book today and save $200 before July 1. Visit rockyourinfluence.com I spend a fair amount of time speaking about business networking and social media marketing at conferences and corporate events. My presentations are typically around 45 minutes. The feedback is great, but I always have this feeling that I could have shared so much more. Good news, I found a way I can. I met Amber Hurdle when I was speaking at New Media Expo back in January. She’s a smart management coach with brilliant expertise in public relations and event management (among other things). Imagine my surprise when I…
  • NBN17 Having an Audience is a Privilege, Not a Right with Peter Shankman

    Dave Delaney
    25 Jun 2014 | 7:23 am
    Peter Shankman is the author of Nice Companies Finish First: Why Cutthroat Management Is Over–and Collaboration Is In, Can We Do That!: Outrageous PR Stunts That Work — And Why Your Company Needs Them, and Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech). He’s the co-host of the Mistake Podcast, and he is best known as the creator of HARO – Help a Reporter Out. Talking about the importance of networking, creating amazing content, and living in the moment. NBN17 Show Notes Join the NBN Club today (while it is free). Listen to episode 17…
  • NBN16 Trigger On-Going Reciprocity with Derek Coburn

    Dave Delaney
    18 Jun 2014 | 7:09 am
    Derek Coburn is the founder of Cadre, an un-networking community in Washington, DC and now in Baltimore. Derek is the author of Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections. Talking about organizing networking events, managing relationships, and connection. NBN16 Show Notes Join the NBN Club today (while it is free). Listen to episode 16 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to John Ellis for his audio comment. Leave your own networking tip, comment or…
  • NBN15 The Love of Comfort is the Enemy of Greatness with Todd Henry

    Dave Delaney
    11 Jun 2014 | 1:00 am
    Todd Henry is a keynote speaker and founder of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He is the author of the books, The Accidental Creative: How to Be Brilliant at a Moment’s Notice, and Die Empty: Unleash Your Best Work Every Day. Todd is also host of The Accidental Creative podcast. Talking about creativity, relationships, and networking.  NBN15 Show Notes Join the NBN Club today (while it is free). Listen to episode 15 in iTunes or Stitcher. Join NBN Radio by recording an audio comment, question or…
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    Social Media DDS

  • When Is a Muse Not Amusing?

    SocialMediaDDS
    14 Jul 2014 | 5:00 am
        When its not around! You know and I know that any good online presence requires fresh content and engagement.  So, for me, the engagement part is pretty straight forward and easy.  It’s the fresh content on a regular basis that gets me.  You see, I’ve got this really awesome muse that inspires me […]
  • Logo Design Tips from an Expert

    SocialMediaDDS
    7 Jul 2014 | 5:00 am
      I’m one of those people who’s creativity is inspired by other’s ideas and creativity.  In other words, I rely on the creativity gifts of others for direction in “my” ideas.  I am eternally grateful to the many people who share their gifts with me. Recently, I was working on my husband’s soon-to-be launched home […]
  • Tales From the Crypt – Preventing a Social Media Nightmare

    SocialMediaDDS
    30 Jun 2014 | 5:00 am
    You may have heard me say “It’s called SOCIAL media, not STAGNANT media”.  If not, then let me just repeat… It’s called SOCIAL media…not STAGNANT media. Here’s the problem.  It’s not pretty.  In fact it’s downright scary. There are a LOT of stagnant media accounts floating around out there.  Businesses who meant well and in a moment […]
  • What I Learned From My Dad

    SocialMediaDDS
    16 Jun 2014 | 5:00 am
    Happy Father’s Day…a day late! My amazing Dad has been gone for 10 years now but I think about him every single day.  And, since he was my original role model for owning a business, I thought I would share some of the lessons that I learned from my Dad about owning a business.  Now, […]
  • Taking the Pulse of Your Business

    SocialMediaDDS
    9 Jun 2014 | 5:00 am
    Oh no!  Here we go again! Another post on how important it is to work ON your business and not just work IN your business. That’s what you are thinking isn’t it?   Surprise! While it is extremely important to always remember to spend time ON your business as well as working IN your business, today’s topic […]
 
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    Joshua Swodeck

  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
  • To Blog or Not to Blog

    swodeck
    6 Jun 2014 | 10:14 am
    The saying “Content is King” in marketing is more true than most would like to admit. But have we considered that the content we write actually makes us better. Pausing to conceptualize and effectively communicate a thought in two or three paragraphs pushes our intellect and our depth of understanding concerning ourselves and our brand. And for the most part…it’s free!
  • What is Value?

    swodeck
    30 Apr 2014 | 11:07 am
    I often point out to clients that value is not just about money. It’s about necessity. It’s about urgency. It’s about happiness. We all value different things. I remember when I was a child, growing up in a lower-income neighborhood of Miami, learning this lesson. Many of my friends, whose family were on government assistance and struggling to make ends meet, had many of the so called “luxuries” my family could never imagine providing. New Jordans, gold chains, Cadillacs, big TVs, and more. The issue for many of these families was not whether or not they could…
  • Advice to My 18 Year Old Self

    swodeck
    6 Mar 2014 | 4:01 pm
    Asymmetrical Press released a book called “Advice to My 18 Year Old Self.” Branding is not a logo. Branding is who you are and where you’re going. Who I am has not changed significantly over the years as much as my comfort with who I am has. At 40, I give myself significantly more permission to be myself than I did 22 years ago. I have become more confident in the brand that is me. This same concept applies to artists, businesses and products. Here’s my letter to me, at 18. Dear Joshua: You are smart and see things differently. Stop worrying that people don’t think…
  • The Humility of the Artist

    swodeck
    19 Jan 2014 | 9:43 am
    I was reading Seth Godin’s blog post this morning and it profoundly hit the nail on the head. Here’s what he said, It seems arrogant to say, “perhaps this isn’t for you.” When the critic pans your work, or the prospect hears your offer but doesn’t buy, the artist responds, “that’s okay, it’s not for you.” She doesn’t wheedle or flip-flop or go into high pressure mode. She treats different people differently, understands that she is working to delight the weird, not please the masses, and walks away. Isn’t that arrogant?
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    blog

  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
  • Know your hoaxes: Don’t let your brand get caught in the web of lies

    Summer Daoud
    15 Jul 2014 | 10:19 am
    I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  [caption id="" align="aligncenter" width="471"] (Source: Mashable)[/caption] As a child of the 80's, I had known a few truths: One day, I would be as cool as Punky Brewster. The Ouija board was real. There would be hover boards on the day that Marty McFly went to "the future." I proudly shared this news with my 862 Facebook friends only to see it refuted by Mashable shortly…
  • How Boxing Day and bank holidays affect consumer review usage

    Prelini Udayan-Chiechi
    10 Jul 2014 | 9:47 am
    It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network of the world’s top businesses to understand the seasonal trends that effect consumer conversations during the holidays. Boxing Day tops even Cyber Monday in countries that observe…
  • Content marketing trust gap

    Jason Ford
    8 Jul 2014 | 9:29 am
    As the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion. The fact is, people trust other people more than they trust brands. Even random strangers posting comments and reviews online are trusted about 70% of the time – vs. brand marketing which is trusted only about 30% of the time. We call this the content marketing trust gap. [caption id="" align="aligncenter" width="700"]…
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    Justin Kownacki

  • 4 Thoughts I Had While Watching Transformers 4

    Justin
    19 Jul 2014 | 8:51 am
    Look, let’s get a few basics out of the way. Plenty has been written over the years about Michael Bay’s storytelling problems, his directorial tics, his troubling portrayal of women, homosexuals, and non-white characters, and his fetish for big guns and magic hour. You can also debate whether Transformers 4 is his most blatant cash-grab […]
  • 12 Thoughts I Had During Dawn of the Planet of the Apes

    Justin
    12 Jul 2014 | 10:21 am
    1. If they had titled this Generic Action Movie, would they have been wrong? What exactly happens here that was demonstrably different from any other “us vs. them” action film of the past 40 years? 2. My god, the distracting CGI… If you ever want to see the uncanny valley in action, this is the […]
  • 77 Thoughts I Had While Watching the New Godzilla

    Justin
    31 May 2014 | 6:15 am
    What happens when you take amazing actors, a stellar FX team, a competent director, an inept script, and $160 million, and try to make a profit? You get this following stream-of-consciousness play-by-play as I sat in a mostly-empty theater and tried to make sense of what went wrong with the making of the new Godzilla […]
  • How Social Media Destroyed Itself

    Justin
    15 Apr 2014 | 5:22 pm
    To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital revolution” for the past 10 […]
  • 8 Things You Can Stop Doing Right Now

    Justin
    13 Apr 2014 | 11:58 am
    This post might be hard for some of you to read, but I’m writing it for your own good. And mine. Please stop telling the world how much you’re “crushing it.” Yes, I’m talking to you. If you’re tweeting and Facebooking and Instagramming power quotes and humblebrags about how relentless you are, or how grateful […]
 
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    Social Strand Media

  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
  • Do Your Blog Headlines Make People Click?

    Tracy Sestili
    11 May 2014 | 6:06 pm
    The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good questions. Let’s answer them. Why 8 words or fewer? Well, there’s no definitive answer in the APA…
  • Why You Struggle On Twitter

    Tracy Sestili
    6 May 2014 | 8:45 am
    In case you didn’t read this post on LinkedIn…I recently read an article by Marcus Taylor that I really enjoyed. It was a case study about how Mashable, KISSmetrics, and Problogger reached millions of readers in less than two years. The article talked about the different blogging tactics each used. In a nutshell Mashable and KISSmetrics used a lot of infographics and Problogger posted evergreen content instead of news. All of them posted blog content like crazy in the first couple of years – posting multiple blogs daily. Now Mashable has a team of people, Problogger only…
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    Building Social Bridges

  • The Secrets of Making Anything Go Viral

    Ekaterina Walter
    22 Jul 2014 | 1:00 am
    Creating a ‘viral video’ is like setting out to produce ‘an Oscar-winning film’. You can look back at some of the most-shared videos, trying to fathom some sort of recipe for success, but if you try to replicate those vital ingredients your video will most likely feel flat and formulaic. If a movie producer tries too hard to re-create an award-winning film, putting together a big budget, an epic storyline, some top names, it can still be a flop. What movie-goers want is passion, great acting and a sense that everyone involved loved what they were doing: they want to feel something.
  • People Join Because Of Great Vision, People Leave Because Of Poor Leadership

    Ekaterina Walter
    14 Jul 2014 | 2:00 am
    It’s that simple. And that complicated. Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites. In my conversations with an investor who was burnt several times in the past by investing in businesses that didn’t take off the ground, I kept hearing him say: “Having the idea is only a start, the hard part is executing on it to make it a success.” According to the U.S. Small Business Administration over 50% of small businesses fail in the first five years. Why? What goes wrong? The truth is: there are plenty…
  • 5 Brands That Put Utility At The Heart Of Their Marketing

    Ekaterina Walter
    8 Jul 2014 | 2:01 am
    It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are delivering what customers need, rather than what their marketing teams want to say. There has been an explosion of branded apps in recent years as we move to on-the-go devices like smart phones and tablets, so companies have been trying to bridge that gap between the customer and their products wherever, whenever, 24/7 – and…
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    Web-Feed.com

  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
  • The Difference Between Social Media Marketing Persona and Buyer Persona

    webnews
    9 Jun 2014 | 5:17 pm
    While marketing or buyer persona concentrates exclusively on buyers, the social media marketing persona has a broader task. The purpose of social media marketing is not only to contribute to immediate and assisted conversions, but also to increase company’s brand awareness and grow online community. As a result social media marketing personas should include buyer personas with addition of at least two more personas related to social interactions: industry influencer persona and engager persona. Continue reading →
 
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    BSitko

  • An Anonymous Donor acquires The Owl

    bsitko
    27 Jun 2014 | 5:27 am
    (June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. Make it rain. “I’m still counting all the funds. I do know that $2.3 million in Monopoly money will keep us playing for years to come.” ~ Bill Szczytko“It proves the point that we will really buy…
  • From rags to riches: The power of industry networking

    bsitko
    26 Jun 2014 | 4:24 am
    Certainly would have been difficult to hold in your hand at the dinner table but here’s the first telephone, courtesy of Mr. Alexander Bell. Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking…
  • Why I hate job titles

    bsitko
    17 Jun 2014 | 4:11 am
    What’s your first reaction when you see these guys? Laborers? Don’t judge. One could’ve been a scholar too. “Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800′s. Turns out, my Neurologist is also a History Professor…
  • What’s the true definition of value?

    bsitko
    4 Jun 2014 | 4:29 am
    Do you see the old woman or the young lady with the feather with her head turned? Last week my wife decided that our ten year old purple couch, with the worn fabric and small baby vomit stains we’ve never been able to remove, needed to go. Besides the obvious failings, it didn’t seat enough people and guests in our home would often have to sit Indian style (or should that be criss cross applesauce?) on the floor in the living room. So, as husbands must do, I spent several days last weekend trying to make my wife happy. We shopped. We labored. (I labored and she directed) We…
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    Sazbean

  • 3 Tips for the Best Use of Video in Mobile Marketing

    Guest Post
    22 Jul 2014 | 6:00 am
    Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. It also found that the average American consumer spends 60 hours per week perusing content across all devices. Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. But marketing campaigns containing only a talking head and still pictures are missing the boat. Neil Fleming, the New Zealand professor best…
  • 5 Tips for Better Twitter Advertising

    Sarah Worsham
    15 Jul 2014 | 6:00 am
    (Photo credit: Wikipedia) Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. If your goal is to boost traffic to your website (or to particular pages on your…
  • Book Review: The Visual Organization by Phil Simon

    Sarah Worsham
    10 Jun 2014 | 7:00 am
    We are inundated and surrounded by Big Data. So much so, that it is very difficult to wrap your mind around how to use all the information that pelts us from all directions every day. Understanding how to use Big Data is becoming imperative for organizations and data visualization is the method to turn data into understandable information. In Phil Simon’s latest book, The Visual Organization, he uses easy-to-understand explanations and real-world examples from a variety of organizations to help you visualize (pun intended) how your organization could use data visualization. Starting with…
  • Five Tactics to Build a Strong Brand Presence Online

    Guest Post
    3 Jun 2014 | 7:00 am
    The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. (Photo credit: Wikipedia) If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. This signals that your company is not only legitimate and recognized far and wide for your wonderful products or ideas, but also worthy of their investment. After all, no one will buy from a company…
  • Use Device Analytics to Engage Your Users

    Guest Post
    22 May 2014 | 7:00 am
    Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. Companies are investing in analytics because it brings measurable results. Paperchase reported that applying analytics generated a 23 percent boost in online sales, notes Internet Retailing. Many companies are focusing their analytics efforts on tracking standard marketing and sales data such as keyword…
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    SociableBlog

  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
  • Miley Cyrus and Blogging: 7 Ways to Twerk Your Blogging

    Andrew Valentine
    5 May 2014 | 11:24 am
    Just like Miley Cyrus transforming from our favorite tween pop princess into America’s infamous twerking sensation, change is all around us. And while some might argue in Miley’s case that change can be good or bad, when it comes to twerking your blogging to stay updated and relevant with the times, change is essential. Also just like Miley, blogging has grown up quite a bit since it started trending, as well. Originally, blogging was another form of writing a journal…it was just online instead. People used blogging as an outlet to express thoughts and emotions and possibly converse…
 
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    Lone Wolf Media

  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Financial Social Media

  • Your Social Media Marketing Strategy and Google+

    Guest
    22 Jul 2014 | 9:33 am
    By Nick Venezia. Background on Google+ and SEO: One reason why any smart company will include Google+ to their social media marketing strategy is to ensure great search engine optimization (SEO) marketing. Google+ is a baby (well three years old); its importance will grow with it. Remember, Google+ marketing is a process. We can all agree that Google controls the search market. Yes, Google has a bias toward Google+ content; therefore, any business that wants to boost overall SEO should include Google+ marketing into their social media marketing strategy. Both Starbucks and The Economist…
  • The Digital Impact of the World Cup

    Amy McIlwain
    17 Jul 2014 | 1:40 pm
        The 20th World Cup is over, but it sure did make its mark. For those who follow me on Twitter or Facebook you probably know that I recently returned from the World Cup in Brazil. It was beyond incredible. Having played soccer since I was 4 years old it’s always been a dream of mine to see a live World Cup match…and in Brazil of all places! From the waterfalls in Manaus, to the beaches of Natal, to the streets of Rio, the entire country lived and breathed fútbol. But the excitement didn’t stop at the Brazilian boarder. With the connectivity of social media fans anywhere in…
  • 3 Ways To Grow Your Marketing Lists Online

    Advisor Websites
    15 Jul 2014 | 1:27 pm
    Here’s a sad-but-true fact: email marketing databases degrade by about 25% every year. Your contacts may chance their email addresses, moving from one company to another, they may unsubscribe from your email communication, or they abandon that old AOL address they only use to fill out forms on websites. Prospects who buy do so because they trust you and feel like you “get” them. If you’re looking to take on new business, consider widening your funnel. Email marketing is an awesome and efficient way to explain yourself and offer your expertise to alot of potential prospects at once.
  • Tweet, blog, write a book! How Top Advisors Are Using Content Marketing To Grow Their Business

    Amy McIlwain
    10 Jul 2014 | 1:55 pm
      Because the financial services industry is getting more fluent with the world of social media and digital marketing, content marketing is a hot topic, so it only seemed fitting that our first FSM Google Hangout (of many to come, see below) would be focused around that very subject. This morning, I had the opportunity to (virtually) sit down with Adam Witty, CEO of Advantage Media Group, to discuss the importance of content marketing for financial professionals. Adam’s company provides authors with a full range of services and expertise including book writing, book publishing,…
  • Conferences Have Gone Social – Have You?

    RegEd
    8 Jul 2014 | 1:43 pm
    By Caitlin Zucal.   Unlike any previous technology, social media has transformed the way we communicate. Today, our society is completely wired, making it easier than ever before to stay connected to family, friends, customers and colleagues. The financial services industry has adapted to modern communications, with many savvy advisors using social media channels, such as Twitter, LinkedIn and blogs, to communicate with clients, generate leads and meet prospects.  This has also revolutionized the conference experience.  For the first time, attendee participation is not only happening…
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    Uncrunched

  • Explicit GoTenna Use Case: Buying Drugs

    Michael Arrington
    18 Jul 2014 | 9:27 am
    I read about GoTenna yesterday – a neat little device that connects to your phone via bluetooth that allows you to send messages to other people using GoTenna even if cell service is out. It basically turns your phone into a handheld UHF radio with encryption (which you can’t do as a normal citizen with a CB). Watch the video here on the GoTenna site. I noticed the guy smoking (and selling) marijuana yesterday and chuckled. Someone at Hacker News noticed the same thing and commented on it. Another says “I think they are quite deliberately pointing out that dealers can…
  • They Might Be Tearing Down The Creamery To Build Condos

    Michael Arrington
    17 Jul 2014 | 4:51 pm
    If you’re involved in the startup world in San Francisco you’ve likely been to the Creamery on Townsend and 4th street. It’s iconic, even if only recently so. In 2012 I wrote about the Creamery in a post talking about the shift in startups from the Palo Alto area to San Francisco, noting that “CrunchFund has probably closed (meaning the verbal agreement part) more deals there than anywhere else.” Other press cemented the cafe’s reputation as the place to do business. Today there are probably at least a handful of startup meetings going on there at any given…
  • Fifteen Months Later

    Michael Arrington
    24 Jun 2014 | 10:10 am
    My defamation action against Jenn Allen, the woman who falsely accused me of rape last year after I ended our relationship, is over. She retracted her statements and apologized, which is the very relief I sought before filing this action, and I accordingly dismissed the lawsuit. The settlement agreement is here. Unfortunately, when you have been accused of rape — even provably falsely as I have been — there’s no way to “win”. For the rest of my life, when someone searches my name on the internet, the word “rape” will appear somewhere among the…
  • Ex-NSA Guys’ Startup To Protect You From NSA

    Michael Arrington
    18 Jun 2014 | 12:26 pm
    Virtu, a Washington D.C. startup, raises $6 million in new capital. The company is building an encryption product that will work with email platforms, including Gmail, Yahoo, and Outlook. Which is great except that the founders are ex-NSA guys who used to be paid to do things like collect emails and phone call information from hundreds of millions of terrorist suspects Americans. The kind of stuff that this new product is designed foil. It’s like hiring Darth Vader to build planetary defense systems to thwart the Death Star. Except the analogy doesn’t quite work. Vader switched to…
  • Microsoft Paying Bloggers To Write About Internet Explorer

    Michael Arrington
    17 Jun 2014 | 9:45 pm
    Update: Microsoft says they’re suspending the program in a statement: “This action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media. The program has been suspended.” — Why in the world is Microsoft (through an agency) trying pay bloggers to write about Internet Explorer? Do people still do this? And given my position on paid posts, why would they think I’d be willing to participate? This is just layers of stupid. Here’s the link in the request below. Here’s the hashtag (#IEbloggers) that…
 
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    BarnRaisers

  • 27 surprising facts about salespeople who are Social Selling

    Rob Petersen
    20 Jul 2014 | 6:25 am
        Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them. For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. It’s not a buzzword. It’s a real…
  • 4 native advertising case studies prove ROI

    Rob Petersen
    14 Jul 2014 | 2:55 pm
        Native Advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it’s placed. In 2011, it didn’t exist as a paid media channel. In 2013, native advertising is a $3.7 billion media industry, 56% larger than social display ads (source: eMarketer), But, for all the money being poured into native advertising, does it generates revenue for the businesses that use it? Does it “Show Me the Money” to advertisers and marketers? Here are 4 native advertising case studies that prove ROI.  …
  • 30 hard facts on content marketing to drive ROI

    Rob Petersen
    6 Jul 2014 | 6:25 am
        Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Content marketing subscribes to the notion that delivering high-quality, relevant, and valuable information to prospects and customers drives profitable consumer action. How important is content marketing to profitably running a business? The marketing decisions any company on the internet has to make is how to invest between “owned,” (a website, video, CRM system), “earned,”…
  • 11 ways to find your brand voice

    Rob Petersen
    29 Jun 2014 | 3:58 am
        A brand voice is how a brand speaks to its audiences. It connects a vision, mission and values to a personality; done well, it’s is relevant, timely and builds relationships that last. It’s the human face for a business or company. It’s an expression of the people behind the brand. It sets your company apart and builds trust. Particularly in the digital channel, with the depth of information on a website and publishing opportunities available through social media, it is an essential consideration to your brand platform Here are 11 ways to find your brand…
  • 21 reasons every business should have KPIs

    Rob Petersen
    22 Jun 2014 | 5:12 am
    Key Performance Indicators (KPIs) are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They will differ depending on the organization. Erica Olsen of OnStrategy explains in this brief video what KPIs are, why you choose the metrics that matter most and how to set up a KPI dashboard as an actionable scorecard to keep your strategy on track. But it takes work to align a company around common goals, establish key metrics and create regular reporting. Is it worth the effort? Here are 21 reasons every business should have KPIs.
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    Windmill Networking is Now Maximize Social Business

  • 4 Ways To Involve Your Best Social Media Ambassadors

    Raymond Morin
    23 Jul 2014 | 5:45 am
    The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a “prosumer,” exercising real economic power to … Continue Reading 4 Ways To Involve Your Best Social Media Ambassadors by Raymond Morin -Maximize Social Business   Related StoriesGeneration C: The Nine Spheres of Social Media…
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