Social Media

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  • How to Navigate the Color Wheel

    Canva
    Anna Guerrero
    29 Sep 2014 | 11:00 pm
    Understanding color relationships is a fundamental of great design. Knowing how to navigate the color wheel can help beginner designers understand why certain colors look good together and others don’t – the first step to creating evocative, powerful color palettes. Visual marketers: did you know that  in the first 90 seconds someone forms an impression, up to 90% of the outcome is based on color alone? Learn how to navigate the color wheel and take advantage of thousands of color combinations! 1What is the color wheel? The color wheel is an incredible tool made up of over 16…
  • Why Web Push is the Next Big Thing for Bloggers

    @ProBlogger
    Guest Blogger
    25 Sep 2014 | 5:11 pm
    This is a guest contribution from Tim Varner of GoRoost.com. Raise your hand if you’re a blogger who’d like to turn your one-time visitors into repeat visitors — and eventually, engaged community members. If you’re not raising your hand, I’m sorry — but we can’t help you. Go watch a cat video or something. If you are raising your hand, get stoked. Because coming soon to a browser near you is a new technology called web push.And it’s quickly becoming every blogger’s go-to traffic driver. Intrigued? We thought so. Read on to learn what exactly web push is, and why…
  • The Longform Manifesto

    Data Mining: Text Mining, Visualization and Social Media
    Matthew Hurst
    25 Sep 2014 | 10:37 pm
    Sometimes a title for a blog posts suggests itself to me which seems so self contained that it takes real effort to actual write the post ('Machine Intelligence, not Machine Learning is the Next Big Thing' is another in this line). The idea behind the (or a) Longform Manifesto is as follows. I have become aware of late of the sense of deterioration that is associated with the mobile 'revolution' and the info snacking, casual gaming and interupt driven lifestyle that it has entailed. The behaviours are perfectly illustrated in this scene from Portlandia:   With a daughter…
  • The Top 10 Best PPC Hacks - Ever!

    Social Media Today
    Larry Kim
    1 Oct 2014 | 5:00 am
    AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. You can keep tweaking copy and testing button placement forever, but those minor changes won't have near the impact as my all-time top 10 PPC advertising hacks.
  • 14 Tools to Streamline Your Social Media Marketing

    Social Media Examiner
    Stephanie Shkolnik
    30 Sep 2014 | 3:00 am
    Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Once you define your target audience(s), find [...]This post 14 Tools to Streamline Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    Canva

  • How to Navigate the Color Wheel

    Anna Guerrero
    29 Sep 2014 | 11:00 pm
    Understanding color relationships is a fundamental of great design. Knowing how to navigate the color wheel can help beginner designers understand why certain colors look good together and others don’t – the first step to creating evocative, powerful color palettes. Visual marketers: did you know that  in the first 90 seconds someone forms an impression, up to 90% of the outcome is based on color alone? Learn how to navigate the color wheel and take advantage of thousands of color combinations! 1What is the color wheel? The color wheel is an incredible tool made up of over 16…
  • How and Why to Create a Blog Style Guide

    Sherice Jacob
    23 Sep 2014 | 5:00 am
    Whether you’re guest blogging for others, or you’re soon-to-be accepting guest bloggers on your own site, it’s important to make your requirements clear up-front.  Not only does this give your bloggers better direction on fulfilling your expectations, but it also provides clarity and a uniform writing tone on your blog.  We’ve all seen blogs where some of the writing is stellar and other posts leave much to be desired. A blog style guide can help change that. 1What is a Blog Style Guide? A style guide has its origins back in the 1800s, when the painstaking task of manually…
  • How To Choose Perfect Font Palettes

    Julya Buhain
    22 Sep 2014 | 5:00 am
    How do you know which fonts to use? Picking the right font palette can supercharge your designs. Creating font palettes is as simple as choosing a font for your title, subtitle and body text. Using fonts that compliment your design takes a design from good to great. Here are some key tips on setting up a fantastic font palette. 1 Set Tone with Mood and Type Different fonts will appeal to different audiences. Always think about who the design is for. For example, Economica might be too serious for a 7 year old’s birthday party but ‘Crafty Girls’ is too playful for an office memo.
  • New Type Features – And How to Use them

    Poppie Pack
    18 Sep 2014 | 3:00 am
    Want to learn more about the world of design and take your skills to the next level? Give them some nuance and start exploring the world of typography!  Something the untrained eye may not choose to consider is the artistic significance of the space between letters (letter spacing or tracking) and the space between lines of text in graphic design (line height or leading). Mastering these techniques can be challenging, so to fast-track you on your way to becoming a design pro, Canva is thrilled to introduce two powerful new features: letter space and line height tools! Glossary Since you…
  • 10 Tips to Boost Your Reach With Album Cover Design

    Anna Guerrero
    17 Sep 2014 | 3:00 am
    Are you an artist or DJ uploading original sounds to SoundCloud, a new band releasing your first signed album, or a seasoned public speaker hoping to take your podcast to new heights? If so, you’ll be no stranger to the task of self promotion. Album covers are often the first point of contact between listeners and your music or audio. But, if you’re like many artists who are either pressed for time, or cash, and want an easier way to design an album cover – Canva has great news! We’re incredibly excited to announce the launch of a new library of pro album cover layouts, which…
 
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    Social Media Examiner

  • How to Stream Google Hangouts On Air to Twitter and Facebook

    Greg Miller
    1 Oct 2014 | 3:00 am
    Are you using Google Hangouts on Air? Do you want your Twitter and Facebook followers to join in? By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers. In this article you’ll discover how to stream your next Google Hangout On Air [...]This post How to Stream Google Hangouts On Air to Twitter and Facebook first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 14 Tools to Streamline Your Social Media Marketing

    Stephanie Shkolnik
    30 Sep 2014 | 3:00 am
    Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Once you define your target audience(s), find [...]This post 14 Tools to Streamline Your Social Media Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Ways to Boost Your Twitter Engagement

    Neil Patel
    30 Sep 2014 | 2:00 am
    Is your Twitter engagement lagging? Are you looking for tips to get your numbers back up? A few simple tweaks can get you more attention and interaction on Twitter. In this article you’ll discover five ways to improve your tweets and up your engagement. #1: Refine Your Twitter Bio The most important thing you can [...]This post 5 Ways to Boost Your Twitter Engagement first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

    Emeric Ernoult
    29 Sep 2014 | 3:00 am
    Do you use Facebook ads to promote your business? Are you looking to increase your ROI? Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll [...]This post 5 Facebook Ad Split Tests to Cut Lead Acquisition Costs first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Capture More Email Leads With Social Media Contests

    Zsuzsa Kecsmar
    29 Sep 2014 | 2:00 am
    Do you want to capture more email leads? Are you running social media contests to grow your email list? Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails. In this article you’ll discover how to make sure your social media contests and giveaways [...]This post How to Capture More Email Leads With Social Media Contests first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Incubated: How StartX Helps Stanford-Affiliated Founders Get Their Companies Off The Ground

    Ryan Lawler
    1 Oct 2014 | 3:30 pm
     StartX has emerged to help founders from Stanford build their companies. The accelerator seeks to take advantage of all the resources at the university, as well as the wide range of tech companies nearby, to improve the ecosystem of Stanford-affiliated startups. Read More
  • Microsoft Woos Enterprise With Start Button In Windows 10

    Ron Miller
    1 Oct 2014 | 3:21 pm
     Microsoft announced Windows 10 the other day. Putting aside the fact they skipped version 9, and all of the jokes that could evoke, the announcement appeared to be one long apology to the enterprise. We’re sorry we dissed you in version 8 and we want to beg you to take us back. And we brought your favorite Start button. Remember, the one you’ve lived with and loved since 1995? Read More
  • Science Inc.’s Refame Connects Influencers With Advertisers On Vine And Instagram

    Anthony Ha
    1 Oct 2014 | 2:41 pm
     Startup studio Science Inc. is announcing its latest project — Refame, a marketing platform for social apps Vine and Instagram. Science’s approach to startups is pretty diverse — it launches new companies, invests in others, and also acquires teams and products. In this case, it’s launching Refame as part of Science Growth Labs, the organization’s division for… Read More
  • Just Say No To This Sexual Consent App

    Natasha Lomas
    1 Oct 2014 | 2:02 pm
     It’s an oft-trotted-out tech truism that there’s an app for everything. But when a pitch for a smartphone application for sexual consent lands in the inbox, well yes, it can certainly feel like there is indeed an app for everything. Read More
  • Kickstarter Chairman Perry Chen’s Next Act Is The Non-Profit Website Dollar A Day

    Jonathan Shieber
    1 Oct 2014 | 12:39 pm
     After handing over the reins at Kickstarter and assuming the role of chairman at the wildly successful crowdfunding company, Perry Chen’s next online act is launching Dollar A Day, a site aimed at educating the public on the wide world of non-profit giving and volunteering. Dollar a Day began as a mostly volunteer project that Chen started with a few other friends from the tech industry… Read More
 
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    Mashable

  • Working on 'Stalker,' Star Maggie Q Is More Wary of Social Media Than Ever

    Sandra Gonzalez
    1 Oct 2014 | 4:23 pm
    LOS ANGELES — Even before chasing down delusional creepy people on CBS's Stalker, Maggie Q was wary of sharing too much on social media "It's like blood from a stone getting me to post anything," she joked during a recent set visit. (And her spotty Twitter activity is evidence of that.) But she's hoping those active on various platforms will see a cautionary tale in the stories the new drama brings to life See also: '90210' Alum to Guest Star in 'Stalker' Episode About Obsessed Fans "I do hope it's a show that makes them think twice about what they're putting out there," she told…
  • Street Art and Music Inspire Hong Kong's Pro-Democracy Protesters

    Megan Specia
    1 Oct 2014 | 3:46 pm
    The de facto symbol of pro-democracy protests in Hong Kong, the umbrella, has taken on new life in street art installations amongst the demonstrating crowd. Aside from shielding protesters from pepper spray and tear gas as violence unfolded on the streets of Hong Kong's central business district on Sunday, the umbrellas also kept protesters dry amid heavy downpours during subsequent days of peaceful demonstrations See also: Hong Kong Protests: What You Need to Know About the Umbrella Revolution Now creatives are using umbrellas as artistic symbols and bringing music to the city's streets…
  • 5 Hot Trends in Advertising

    Stephanie Walden
    1 Oct 2014 | 3:41 pm
    If you've ever wondered if it's possible to converse in vernacular consisting almost entirely of industry buzzwords, look no further: We're officially in the thick of Advertising Week 2014 The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference, which attracts global advertising professionals to discuss the latest industry trends This year's event, which runs from September 29 through October 3 in New York, is full of opinions on the current state and future of advertising. A few of this year's hot topics include native…
  • Report: Twitter Creates New Platform to Make Nice With App Developers

    Rex Santus
    1 Oct 2014 | 3:12 pm
    After repeatedly angering third-party apps by cutting off access to its API, Twitter will launch a new app development platform called Fabric to bury the hatchet with scorned developers, according to a report. The Information reports that Twitter wants to embed itself into more mobile apps and collect more data from mobile users. If Fabric officially launches, Twitter hopes it will open the doors to do that See also: Twitter Needs to Monetize You, Even If You're Not on Twitter Once upon a time, Twitter encouraged third-party developers to use its feed. A shift occurred in 2011, and Twitter…
  • Michael Dunn Convicted of Murder in Shooting Over Loud Rap Music

    Kari Paul
    1 Oct 2014 | 2:21 pm
    A jury found a Florida man guilty of first-degree murder Wednesday for the 2012 shooting of an unarmed black teenager following an argument over playing music too loudly. Michael Dunn, 47, had told Jordan Davis, 17, and his three friends to turn down their rap music outside of a convenience store in Jacksonville, Florida. When the teens refused, Dunn fired 10 shots with a handgun into their vehicle, three of which hit Davis, who later died of gunshot injuries. See also: #IfTheyGunnedMeDown Confronts How Minority Deaths Are Portrayed in Media Dunn invoked Florida's controversial Stand Your…
 
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    Charlene Li

  • Blogging as a State of Mind: Reflections on 10 Years of Blogging

    Charlene Li
    24 Sep 2014 | 11:01 pm
    Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind”. I still vividly remember the moment — my palms were sweating as I pressed the “Publish” button on my Typepad blog for the first time. I was excited, but nervous about what was going to happen. What would […] The post Blogging as a State of Mind: Reflections on 10 Years of Blogging appeared first on Charlene Li.
  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer

    Charlene Li
    9 Sep 2014 | 9:49 pm
    While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […] The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li.
  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
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    Sensei Marketing

  • Crowdsourcing: Customers Don’t Always Know Best

    Sam Fiorella
    1 Oct 2014 | 3:01 am
    In 1985, the Coca-Cola Company, in a move that is still hotly debated today, concocted a new Coke recipe in hopes of reinvigorating interest in its number-one selling soft drink. Logic dictates that when a product is number one, you don’t mess with it.  The problem, however, was that Coke’s market share had declined to only 24% in 1983, down from a commanding 60% in 1945.  Competition from rival Pepsi was steadily eroding Coke’s dominance in the now famous cola war. As a result, in 1985, almost 99 years after Dr. John Pemberton first created the Coke formula, the company scrapped the…
  • Planned Spontaneity: Twitter’s New Advertising Program

    Sam Fiorella
    29 Sep 2014 | 4:57 am
    AdAge conducted an interview with Ross Hoffman, Twitter’s director of brand strategy, that revealed the social network’s plans to, well, plan social engagement spontaneity.  A program called Hatch is a new initiative within Twitter’s ad team, which is essentially a stable of marketers that work with brand advertisers to plan ad campaigns months in advance of major events such as the Grammys, or more local events like product launches.  In short, it looks forward to times where Twitter’s activity volume around a specific topic will be high and creates strategies that will help brand…
  • The Principle of Reciprocity and Influence Marketing

    Sam Fiorella
    24 Sep 2014 | 10:56 am
    Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is received.  People feel a sense of obligation to do something for you when you’ve done something for them. Reciprocity affects us every day.  Have you ever: Invited someone to your wedding because they invited you to theirs; bought a Christmas gift for someone because they bought one for you; donated money to an organization or subscribed to a magazine/newspaper because they offered a free gift? When done…
  • Case Study: Ringling College Embraces Lifecycle Marketing

    Sam Fiorella
    21 Sep 2014 | 4:13 pm
    Ringling College of Art and Design, the premier art college located in Sarasota Florida, had the same goal that every higher education institution has: to increase admissions. However, while every college may have the same admissions goal, each faces a unique set of challenges in trying to achieve that goal. Ringling College is a private, not-for-profit, fully accredited college offering Bachelor’s degree programs in 11 majors, including Illustration, Computer Animation, Game Art, Motion Design, Fine Arts, Digital Filmmaking, Graphic Design, and Advertising Design. The college has…
  • Facebook to Fix Security Issue in iOS App

    Sam Fiorella
    4 Sep 2014 | 3:57 am
    Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, and did.  Last December I posted an article calling out the Android permission settings on the Facebook Messenger app and others like it. I highlighted the threat that the “without your permission” stipulation, among others, could open the door for…
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    Martin Shervington

  • Jimmy Fallon’s Birthday

    Martin Shervington
    19 Sep 2014 | 4:23 am
    Myself and the ever brilliant Amy Harrison, decided to team up and create a somewhat amusing birthday campaign for the Google+ community. Yep, few people have the super powers to get me wearing a pink wig but Amy knows funny when she sees it.So, the first thing we’ve done is put out this video teaser […] The post Jimmy Fallon’s Birthday appeared first on Martin Shervington.
  • The power of ‘words and images’ we use on Google+

    Martin Shervington
    12 Sep 2014 | 12:28 am
    This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is, what emotional response do you want to create? Do you consider this […] The post The power of ‘words and images’ we use on Google+ appeared first on Martin Shervington.
  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
  • An interview with Martin Shervington and Geekbeat!

    Martin Shervington
    18 May 2014 | 3:12 pm
    Hello there! If you would like to know a little more about me that just my Google+ content then check out this lovely interview with a buddy of mine, David Foster: The post An interview with Martin Shervington and Geekbeat! appeared first on Martin Shervington.
 
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    Social Media Today

  • The ROI of Social Selling [INFOGRAPHIC]

    Jose Antonio Sanchez
    1 Oct 2014 | 7:00 am
    This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
  • Ello: The Ad-Free Social Network

    Douglas Clarke-Williams
    1 Oct 2014 | 7:00 am
    There’s an old saying, and one which has become increasingly relevant in the social media age: if you’re not paying for something then you’re not the customer, you’re the product.
  • Social Startups: Vusay Turns One-Way Online Videos into a Two-Way Social Conversation

    Shay Moser
    1 Oct 2014 | 6:03 am
    Do you ever wish you could comment on videos? The only way to read or write public comments has been to scroll down and post them below the video. That is, until now. Vusay (pronounced view-say) is the first social platform that allows viewers to add their thoughts and comments at specific video moments, immediately.
  • Apple Watch, Wearable Tech, and the Social Media Future

    Brad Friedman
    1 Oct 2014 | 6:00 am
    The newest wearable tech from Apple arrives in stores in early 2015, giving you plenty of time to check out the specs, see what all the hype is about, recover from any potential “the future is now” moments you encounter along the way, and ponder how things could change in the next few months for wearable tech, social media, and life as we know it.
  • The Top 10 Best PPC Hacks - Ever!

    Larry Kim
    1 Oct 2014 | 5:00 am
    AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. You can keep tweaking copy and testing button placement forever, but those minor changes won't have near the impact as my all-time top 10 PPC advertising hacks.
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    Social Media Explorer

  • Do You Ello?

    Ronnie Charrier
    1 Oct 2014 | 2:03 am
    Did you know there is a new social network site that’s receiving more than 30,000 requests to join every hour? And did you know that they‘re telling all of those people no? In fact, the only way you can join right now is to be invited by one of their members, or alternatively, purchase a member’s invite on eBay for up to $500. Why are people frantically searching the Internet for someone they know who will give them an invite? The answer, it seems, is no ads. There is a growing number of people who have become frustrated with Facebook and those people have responded strongly to the this…
  • Have our devices turned us into zombies?

    Nichole Kelly
    30 Sep 2014 | 3:00 am
    Have you ever been in a restaurant and sat next to a table where everyone was glued to their cell phone and didn’t even look at each other or talk? Have you ever gone to a networking event to find that the only ones connecting were those that already knew each other? Do you ever have to ask your kids to put down their devices and look you in the eyes while you are talking? Most of us have and it makes me wonder if we are too digitally connected to the point where we have forgotten how to interact with humans in real life. I’ve spent the last week in Barcelona, Spain for a workshop being…
  • Switcher Studio Democratizes Video Production

    Jason Falls
    29 Sep 2014 | 2:00 am
    It’s hard for me to be really interested in a new app or startup these days. So many ideas, so few honest assessments. At a recent meeting to discuss the startup scene in Louisville, Tony Schy of Velocity Indiana — an accelerator just across the river in Southern Indiana — said our market has the problem of being afraid to call each other’s babies ugly. It’s not just a Louisville problem. It’s a startup problem. But every now and then a pretty baby comes along. I love talking about those. Switcher Studio is one such baby. This application, available today…
  • ICYMI: From the iPhone 6 to Emma Watson Nude

    Jay Kelly
    26 Sep 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. As expected, the release of the new iPhone 6 dominated the headlines, but not for the reasons that you might suspect.  Joan Rivers sang it’s accolades from beyond the grave while shockingly gullible new owners saw their shiny new toy go up in smoke thanks to the new iOS8 Wave recharging feature. Apple has already pulled the first update for…
  • The Six Be-attitudes of Social Marketing

    Matt Hollowell
    24 Sep 2014 | 3:00 am
    I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today…well, I’m taking a step back and finding a zen calm in remembering the spirit of social marketing. Getting back to the roots, if you will, I have landed on six attitudes to ground myself when speaking and interacting via social channels. Attitude isn’t everything in social, but it is certainly a part of everything. Being this vs. that can make…
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    @ProBlogger

  • Using Visual Content to Increase Blog Engagement

    Guest Blogger
    30 Sep 2014 | 8:36 am
    This is a guest contribution from Tom More of Slidely.com.  Visual content is your secret weapon to boosting blog engagement. The blog posts of today demand fresh, eye-catching content that can be read and shared easily, which makes videos, infographics, photos, and slideshows a perfect companion to blog posts. People absorb information quicker and more intuitively from images than text and visual content attracts more engagement on social media channels. Additionally, visual content is extremely easy to integrate into your current blog posts, as well as add to your past posts. On your blog…
  • Thinking of Rebranding Your Blog? Read This.

    Stacey Roberts
    30 Sep 2014 | 8:27 am
    Rebranding an established and successful business? Why would you do that? For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger. No doubt it’s a scary leap to rebrand a blog – would people still read? Would a slight shift in direction upset the established audience? Would the to-do list of technical issues be too overwhelming? Would you lose all that Google love you’ve built up over the years? At some point, if you’ve…
  • It’s been 2 Years Since I’ve Seen A Blog Training Program This Good

    Darren Rowse
    28 Sep 2014 | 6:14 pm
    It has been almost two years since I’ve found training for bloggers that I’ve considered good enough to promote as an affiliate. I’m very fussy with who and what I promote (because there is so much hype and dubious practice in this space) but today have a recommendation for an authentic and valuable program that I know will help many ProBlogger readers. The Short Story The Elite Blog Academy is one of the most comprehensive blogging courses I’ve ever come across – and it’s available to enrol in with an early bird offer for just over 48 hours with the coupon code EBASAVE50…
  • 7 Powerful Tips for a Winning Twitter Sales Strategy

    Guest Blogger
    27 Sep 2014 | 9:16 am
    This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on Twitter? Have you been able to engage your potential or existing customers? Have you ever created enough momentum with your Tweets to impact your sales numbers? A large number of businesses on Twitter fail to do any of those things. Why? Because they don’t see Twitter as a sales channel.
  • Why Web Push is the Next Big Thing for Bloggers

    Guest Blogger
    25 Sep 2014 | 5:11 pm
    This is a guest contribution from Tim Varner of GoRoost.com. Raise your hand if you’re a blogger who’d like to turn your one-time visitors into repeat visitors — and eventually, engaged community members. If you’re not raising your hand, I’m sorry — but we can’t help you. Go watch a cat video or something. If you are raising your hand, get stoked. Because coming soon to a browser near you is a new technology called web push.And it’s quickly becoming every blogger’s go-to traffic driver. Intrigued? We thought so. Read on to learn what exactly web push is, and why…
 
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    Scott Monty

  • Negativity and the Competition

    29 Sep 2014 | 8:38 am
    With all of the recent chatter and excitement about Ello, it's been a great opportunity to pause and consider the business strategy.As a review, Ello's manifesto states that the site will not be ad-supported and will not share users' data. Those are the two main points of its strategy.Many are welcoming this (although a number of people are skeptical about the likelihood of that business model being sustainable and even dismissive of the founders' efforts), as the presence of brands on certain sites (most notably Facebook) has been of concern of late.Whether or not Ello is here for the long…
  • This Week in Digital - September 26, 2014

    26 Sep 2014 | 12:57 pm
    The magic bendy iPhone, how to get the most out of iOS 8 (when it's working), ad dollars versus time spent on Facebook, Ello says hello, the logic between the disparity of increased TV viewing and decreased ratings, measurement is as easy as apple pie, legal considerations in socially-driven engagements, the sports network for the YouTube age, over 30 predictions on the future of B2B marketing, how to freak out a friend online and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current…
  • This Week in Digital - 9/5/2014

    5 Sep 2014 | 8:00 am
    Leaks from iCloud and Home Depot show cracks in security, the newspaper industry continues its slide, social acquisitions continue, Twitter maps out its product offering, Facebook patent acquisition hints at new developments, why listening matters, the gaps in cross-channel marketing, how to stand out in a boring industry, social media strategy in one slide, the updated CMO Survey and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology,…
  • This Week in Digital - August 29, 2014

    28 Aug 2014 | 9:05 pm
    After a two-month hiatus, This Week in Digital is back.The numbers behind the #IceBucketChallenge, the value of inbound marketing, Amazon loves Twitch, Uber hates Lyft, Facebook cracks down on click-bait, Twitter opens the analysis floodgates, Hyperlapse speeds up Instagram's video, companies are still trying to figure out ROI, your brand may not own its Facebook likes, native advertising developments, a slew of ebooks for Content Marketing World and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of…
  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
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    Social Fresh

  • Tip: The Secret To How Buffer Creates So Much Awesome Content

    Jason Keath
    30 Sep 2014 | 3:45 am
    Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer, Kevan Lee, recently shared how they generate so much high quality content. Buffer writes 4 or more 1,500 word blog posts every week. Their content regularly goes viral with thousands of social shares. Here are some of the key tips and tools Kevan and the Buffer team use to keep the quality up on such a rapid pace. 1. Spend More Time On Your Posts Each Buffer blog post takes…
  • A Masterclass In Social Marketing: 7 Tips From The Experts

    Jason Keath
    26 Sep 2014 | 6:07 am
    Twice a year the smartest minds in social media come together at Social Fresh Conference. They share their best strategies and tactics for building a better business using social marketing. We pulled together some of the best tips these social media leaders brought to the stage at Social Fresh. Grab one of these recommendations and incorporate it into your digital marketing today. Also, be sure to join us in San Diego on October 28-30 for our next round of expert presentations at Social Fresh WEST 2014. 1. Turn Your Data Into Timely Charts – Josh Karpf This tip from Josh…
  • Tip: Data isn’t sexy, but visual storytelling is

    Jason Keath
    23 Sep 2014 | 4:14 am
    I wanted to share a quick Social Fresh Conference insight from one of our speakers, Josh Karpf (@jkarpf), Global Director of Social at Spotify. I thought this was a cool way to turn data into a visual story and would be useful for your business. Spotify noticed a huge spike in conversation on social around a song featured in the Breaking Bad finale. After the episode aired, the number of people listening to the song, “Baby Blue,” rose 9,000%. So they pulled the data together and created a chart tracking how engagement around the song spiked during and after the finale. And they…
  • Top 20 Company Blogs 2014, Finalists Announced

    Nick Cicero
    17 Sep 2014 | 3:57 am
    Top 10 Corporate Blog Awards: Nominations | Finalists | Coming Soon In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013.  What’s the reason? Well put simply, blogging for business is hard. It takes ongoing resources and time that are not needed on most social media platforms. Brand blogs can produce some big results when you take time to put together the right platform. In fact, B2B companies that…
  • Tip: Learn how to create killer content using research

    Jason Keath
    16 Sep 2014 | 5:31 am
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to the field.” — Tom Webster, Edison Research Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers. But, how do you stand out when everyone is throwing infographics and pie charts around? Edison’s Expert’s Guide to Content Marketing with Research, by Social…
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    OkDork.com

  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
  • We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

    Paul Shapiro
    9 Sep 2014 | 7:13 pm
    This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on…
  • Are things happening to you or are you making things happen?

    Noah Kagan
    2 Sep 2014 | 1:25 pm
    There is one key difference I’ve noticed among successful business owners and the “wantreprenuer” crowd. One group is waiting for the right _______ (fill in the blank). And the other group decided to make things happen for themselves. Period. I’ll let you take a lucky guess on which group is successful. Today, I want to show you three perfect examples of what it looks like to “make things happen” for yourself. Example 1: James Clear is a good friend and an impressive business guy. He’s built a number of businesses and travels the world taking incredible photographs. He was in…
  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
  • The 6 Step Guide to Getting Free Press for Your Startup

    Noah Kagan
    12 Aug 2014 | 2:23 pm
    To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the…
 
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    blog

  • How retail banks can win social

    Brent Robinson
    30 Sep 2014 | 7:10 am
    Let’s face it: retail banks have a very hard time differentiating themselves from each other. They all seem to offer different products and services, yet I cannot tell the difference between this bank or that one. Just a short time ago, there was a human interaction between a consumer and a teller in the bank. Thanks to the emergence of online banking: those days are long over. Shoppers today can do more from their smartphones than they ever could in a bank drive-through. Just like any other customer service interaction, when people had positive or negative experiences they told their…
  • Learn to use social insights to drive innovation

    Brent Robinson
    26 Sep 2014 | 10:00 am
    Big data gathered through social and other sources are full of insights and trends to help businesses make smarter choices in a rapidly changing market. The most predictive content for what’s coming and what consumers will want next comes straight from the shopper’s mouth in the form of user-generated content. UGC leads to product improvements and new product development. Gone are the days when brands could innovate in a vacuum. Customer data removes the guesswork from innovation, revealing exactly what product owners want through their own words. Looking for trends in what consumers say…
  • 10 user-generated content myths you’re falling for

    Bayley DeHaven
    24 Sep 2014 | 9:07 am
    What does customer loyalty mean to your brand? User-generated content (UGC), ratings & reviews, and word-of-mouth all reflect the basic human habit of trying to understand whether we should have the confidence to experience certain products or services. Some of the most common misconceptions that brands fall for when marketing their products land in how they use their own UGC. Here are the 10 most common UGC myths, and how to overcome them: 1. UGC does not matter According to Bazaarvoice VP of Client Success, Joe Rohrlich, “User-generated content is created by goal-oriented…
  • How enterprise brands deliver value through digital centers of excellence

    Carrie Griffiths
    18 Sep 2014 | 10:22 am
    As a Client Partner at Bazaarvoice, I’m often asked,”How do other companies do it?” From digital strategy to building cohesive word-of-mouth (WoM) programs and internalizing WoM, what is the secret sauce? To start answering these questions, I’ve interviewed two industry thought leaders, whom I’ve had the pleasure of working with over the past few years: Tom Laier, Global eCommerce and eMarketing Manager for the Consumer Business Group at 3M, and Jon Shen, Senior Director of Interactive Marketing and Consumer Promotions at ConAgra. To learn more about how enterprise businesses…
  • Power to the people! Exploring the current state of online reviews

    Lisa Pearson
    16 Sep 2014 | 8:56 am
    We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a purchase. Reviews are so influential they have integrated every form of consumer marketing. But don’t take my word for it. Let’s examine the market’s current conception of reviews, the influence they wield, and the importance of quality and quantity. 5 Predictions About the Growing Power of Online Customer Reviews By Tomer Tagrin for Entrepreneur Nielsen’s latest Global Trust in…
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    12 Most

  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
  • 12 Most Game-Changing Lessons for Entrepreneurs

    Mani Canaday
    29 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mani Canaday   When I was a brand new entrepreneur, I had the good fortune of receiving a lot of great advice from people with more experience. I also learned a lot through trial and error. In the spirit of sharing and camaraderie, these are the lessons I’ve found to be the most helpful: […]
  • 12 Most Imperative Steps to Changing Your Career

    Heather Rees
    23 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Heather Rees   Changing your career isn’t easy — but when it’s time, no other solution is sufficient replacement. There are a few signs and guideposts along the way that let you know in not-so-subtle form that you’re due. For instance, have you been nursing a bored, slightly resentful dread in the pit of your stomach […]
  • 12 Most Unexpected Ways International Adoption Made Me a Better Person

    Emily Suzanne Sims
    22 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Emily Suzanne Sims   I have five children — three by biological birth and two by adoption from Haiti. When my husband and I began the process of adoption, we expected that it would change our lives, but the scope of the transformation was something we never anticipated. Adopting internationally has enriched me as a […]
  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
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    chrisbrogan.com

  • Work Life Balance?

    Chris Brogan
    23 Sep 2014 | 6:58 pm
    I just finished watching a documentary on Paul Levesque, better known as Triple H, a professional wrestler, now helping shape the WWE and sports entertainment. In it, the recurring theme was that Paul had a very strong work ethic, that he pushed harder, worked harder, did more than those around him. His intense level of dedication to his work brought him the success that he earned throughout his career. Lots of people argue that it’s difficult to reach those levels and still have a life or a family. Anyone who works hard is often cautioned that it will ruin your relationship, that…
  • What I’ve Come to Learn About Learning

    Chris Brogan
    17 Sep 2014 | 3:15 pm
    I’ve come to learn that I’m somewhat different than other people when it comes to learning. I’m there for the candy bar, not the wrapper. And yet, I understand it, after the fact. Let me explain. People Want Their Learning to LOOK Very Formal In my experience, I find that the best lessons I’ve ever learned came during “between official moments” experiences, after hours, in the back rooms, quietly over coffee somewhere, or in other very informal places. When we talk openly versus with all the polish is where the best lessons come, OR SO I BELIEVE MYSELF.
  • My Take on Inbound Marketing

    Chris Brogan
    16 Sep 2014 | 5:29 am
    I’m presenting at Hubspot’s Inbound conference today, which marks my second time there with about six years distance in between. Has anything changed? No. Yes. But it would depend who you ask. There have been some really smart posts about the future of inbound marketing. I want to give you a simpler take than all that. The Value of Inbound Marketing Jacqueline and I completed our first Spartan race in August of 2014. Note that I say “first.” This is your first clue that the organization is doing something right. My friend, Chad, just completed what’s called a…
  • Find Intensity

    Chris Brogan
    13 Sep 2014 | 7:45 am
    I’ll admit it. I’m obsessed at the moment with this video with CT Fletcher, Kai Greene, and Dana Linn Bailey. (NOTE: this video is FULL of curse words, so if you’re a bit sensitive to such, do not push play). I’m obsessed for a reason. I’m thinking a lot about intensity. The Vast Distance Between “Doing” and Intensity I’ve been working on my fitness for a while. Those of you who follow me on Instagram have been subjected to my sweaty selfies for years. But two major changes have happened back to back, and in them, I’ve found a lesson…
  • Get Some Chris Guillebeau

    Chris Brogan
    13 Sep 2014 | 7:05 am
    There are few people who I think have the opportunity to start and maintain a cult. Chris Guillebeau is one of them. He’s so lovable, so damned addictive, and his ideas are YOUR ideas. He gives them to you and hopes you’ll do what he did: work and make them real. Pick up this book by Chris Guillebeau – The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. The deal is this. You’ve got to read the book, but you have to DO something with it. Oh, and here’s my interview with him: Continue Reading
 
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    Logic+Emotion

  • FOMO, WOM, WTF and ELLO

    David Armano
    26 Sep 2014 | 10:31 am
    I could be wrong. In the early days of social media, when Facebook was still for college kids—Twitter seemed like an utterly useless fad to most people. But I was really intrigued by it and stuck with it and connected with others, ultimately building an audience and a real time stream I could dip in and out of whenever I wanted to. That was 2007. Fast forward to 2014 and it's not Twitter my network is talking about—it's "Ello", a social network built on the promise that it won't touch your data nor will it ever give in to advertising. Its manifesto is posted in plain sight on the…
  • 5 Ice Bucket Envy Filled People To Avoid

    David Armano
    18 Aug 2014 | 9:20 am
    Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it seemed like the right thing to do.  Is the infamous "Ice Bucket Challenge" working? According to the New York Times, the campaign has raised over 13 million dollars compared to the 1.7 million raised last year at this time. So is there a down side? According to my social feeds—kind of. While I don't agree with them, here's a snapshot of some of the feedback I've seen in addition to the…
  • Should You Help Someone You Don't Know? Yes.

    David Armano
    14 Aug 2014 | 1:41 pm
    Meet Justin Levy.I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update on social media caught my attention and hasn't lost it since. Recently, Justin posted the following: And since then, he's undergone one of several surgeries for his shoulders which were both badly injured due to the violent nature of the seizure. To make matters even more unnerving, a brain tumor has been found and he's scheduled to have the majority of it…
  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
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    Spiral16

  • Consumers Respond to Colorful Brands

    Alan Rapp
    1 Oct 2014 | 6:28 am
    Brand awareness and brand marketing are constant struggles in the digital world to retain and grow a customer base. We’ve discussed the use of color in branding before. This video infographic from Elizabeth Steele offers a few stats to underline the importance of color in a company’s logo, marketing materials, and its public message. The use of color increases brand recognition by 80% and brand comprehension by 73%. Just think about your favorite soft drink. It’s hard not to see Coca-Cola’s basic red and white logo when thinking about the product. The video also states…
  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
  • This is Your Brain on Social Media. Any Questions?

    Alan Rapp
    9 Sep 2014 | 6:00 am
    Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable to control how much time they spend online, and 89% of those surveyed admitted to experiencing “Phantom Vibration Syndrome” (believing their phone vibrated with anticipated social media updates when it did not). The study also seems to support the theory that social media is…
  • Words & Music: Following the #VMAs

    Alan Rapp
    2 Sep 2014 | 12:42 pm
    The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it important to know the difference between how a product, person, or event is discussed online across the web? Brands, celebrities, and companies should be aware how language can shift when talking about the same topic in a news article versus a blog or Twitter post not only to allow them to better track…
  • Network & Fans Embrace Campaign to #DontKillSeanBean

    Alan Rapp
    14 Aug 2014 | 1:12 pm
    For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make sure the actor survived the show’s first season piggybacking an existing online campaign to let Bean live through the ends of his movies. Where the original campaign may have failed (the number of his on-screen deaths is staggering) this one has a chance, that is if the show can stay on the air and…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
  • Evaluating and Selecting Manufacturing Software

    Damian Davila
    27 Sep 2014 | 11:44 am
    Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps Manufacturing software can help keep inventory levels proportionate to the current demand. Company owners don’t like to have a large inventory sitting around unsold. By keeping inventory levels low, company owners can make better decisions about what they need to manufacture more or less of. One…
  • 5 Tips for Selecting the Right Employees

    Damian Davila
    26 Sep 2014 | 1:25 am
    As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. 1. Have a Clear About Your Ideal Candidate Before you hire your next employee, it pays to spend time researching the type of employee you really need. First, make sure that you have developed a detailed, accurate job description for the position…
  • Are You Measuring Your Social Media Efforts?

    Damian Davila
    20 Sep 2014 | 12:48 pm
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor? Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Just like…
  • Is Your Local Business Doing These Three Things on Twitter?

    Damian Davila
    20 Sep 2014 | 12:13 pm
    You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? 1. Engage with Your Followers First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive.
 
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    ManagingCommunities.com

  • Meet Jenna Woodul, the First Chief Community Officer

    Patrick
    29 Sep 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • How to Kick Start Your Forum

    Patrick
    25 Sep 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Do You Have a Great Comments Section? Tell Me About It

    Patrick
    22 Sep 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Introducing The Circle (What Online Community Questions Do You Want Answered?)

    Patrick
    18 Sep 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • The Next 5 Years of the Online Community Profession

    Patrick
    15 Sep 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Bokardo

  • Great idea, poorly designed

    bokardo
    16 Sep 2014 | 5:57 am
    Rob Go of NextView Ventures makes a great point: saying “It’s been tried before” is a bad excuse to dismiss a product or startup. Rob says: “I’ve said those words before as well, both directly to entrepreneurs as well as in our internal conversations about companies. But I’m convinced that “it’s been tried before” is a terrible way to dismiss a startup idea. The reason is that this statement allows you to be way too intellectually lazy. It essentially says “… I’m just going to assume it won’t work because others before it failed.” Rob says that…
  • Three important points about listening to your customers

    bokardo
    10 Sep 2014 | 6:50 am
    Great list by Braden Kowitz on why you should listen to your customers: Several important points: 1) People love to say they talk to customers but rarely do. And some people talk to a couple customers, feel good about it, and assume their job is done. But the fact is that you have to go after feedback with a club. How do you know if you’re talking to your customers enough? Easy: You’re not surprised by what they say anymore. 2) Hiring a designer will not make you a design-first company. I’ve known lots of business owners who want to “get some design in here” by…
  • Tips for doing Lean Research

    bokardo
    3 Sep 2014 | 6:53 am
    A nice set of notes here: The Right Way to Do Lean Research, curated from a discussion panel of several folks who really know their stuff: Christina Wodtke, Laura Klein, Todd Zaki-Warfel, and Mike Long. Right questions: Ask the right questions and save a tremendous amount of time by knowing what you want to learn before doing research. Right people: Talk to the right people about your product: the people would actually pay for it. Right test: The research method you choose depends on what you want to learn and where you are in the product development process. Right place: You try to put…
  • How architecture can inform UI design

    bokardo
    2 Sep 2014 | 7:19 am
    It is said that all designers wished they were architects…or something like that. Over at the Percolate blog former architect Melissa Mandelbaum has written Applying Architecture to Product Design: Lesson 1 in which she points out the architectural principle of circulation is pretty much the same thing as navigation in UI design. Mandelbaum writes: “The circulation of buildings not only affects your perception of them, but also your usage and behavior within them. Continuing the apartment example, stairs would likely lead you to go home less frequently than you would if you had an…
  • Why Apple doesn’t do MVPs

    bokardo
    1 Sep 2014 | 10:48 am
    The Biggest Lesson I Learned as an Apple Designer is a thoughtful piece that pushes back on the standard advice given out today of creating an MVP (minimum viable product) and learning as you go. It comes from a former Apple designer, Mark Kawano (who also wrote about Apple’s design culture), and suggests that MVPs just don’t make sense within the Apple process. Instead of “launching and learning”, Apple waits until their products are much more mature and offer a more complete experience: “Waiting to launch a product until its “magical” moment goes…
 
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    Brian Solis

  • Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

    Brian Solis
    30 Sep 2014 | 2:05 pm
    Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for…
  • WTF of Business at Saddleback Leather Co.

    Brian Solis
    29 Sep 2014 | 8:55 am
    Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to best serve them; they heard it directly from the customer. A year ago el Presidente Dave Munson asked me to build a relationship team for…
  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
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    Dan Zarrella

  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
  • [New Data] Use “Quotes” and #Hashtags to Get More ReTweets

    Dan Zarrella
    14 Oct 2013 | 9:30 pm
    Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and hashtags. Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. Thanks to the large dataset, there is a 99.9% confidence interval that Tweets with hashtags get more ReTweets than…
 
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    Beth’s Blog

  • Kickstarter Founder Launches Nonprofit Platform: A Dollar A Day

    Beth
    1 Oct 2014 | 10:06 am
    Perry Chen is an American Internet entrepreneur best known for co-founding the social fundraising website Kickstarter.   Today, he has launched a platform to help raise money for nonprofits that are doing highly effective work, but may not be as well known to a larger audience.   The platform is called “Dollar A Day.   The idea is simple.   Everyday they will donate a dollar a day to specific nonprofit, encourage others to donate, and promote the nonprofit’s work to their network via a brief email newsletter. The site features innovative and high impact nonprofits with…
  • 10 lessons for Giving Days, and one question: How can we make them more sustainable?

    Beth
    30 Sep 2014 | 8:49 am
    Click to see the full infographic Note for Beth: Most of my work over the last twenty years in nonprofit technology has been focused on designing and facilitating capacity building projects, specifically training and peer learning projects that help participants successfully learn and apply skills using online technology, social media, networks, measurement, training design or other topic.    The idea around peer learning groups is that participants learn skills that they assimilate as part of their ongoing practice. Over the past year, I have been  working with the Knight Foundation to…
  • The Art of Facilitating Meetings with Sticky Notes

    Beth
    29 Sep 2014 | 10:29 am
    Post-It Note Facilitation of A Network Map - 2012 Pakistan NGOs What’s in your facilitation toolkit?   Mine includes markers, sticky notes, index cards, and flip chart paper.   But wait, paper???   Yes.  And, I’m not alone.  Take for example my colleague Eugene Eric Kim who shares his facilitation toolkit which includes links to his favorite Post It notes and markers. David Lavenda wrote this excellent article in Fast Company about the history of the Post-It notes and their potential for becoming a killer innovation technology.   It talks about the early history of the…
  • Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

    Beth
    16 Sep 2014 | 2:22 pm
    Earlier this month I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.  The event also included plenary speakers, including a provocative talk about storytelling with data from Alexandra Samuel. Her most controversial point was: “Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.” She was speaking to a room filled with nonprofit…
  • How To Train Your Attention and Be Effective When Working Online

    Beth
    15 Sep 2014 | 12:23 pm
    Photo by BirgerKing Take a guess. Be honest. How long can you pay attention when working online before your mind wanders?    According to the Statistic Brain site list of attention span stats, in 2000 we had a 12 second attention span compared with an 8 second attention in 2013.   To put this context, a gold fish has an attention span of 9 seconds!    Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Download your copy of the IndiaAuto Social Index, August 2014 edition

    Rajesh Lalwani
    16 Sep 2014 | 6:09 am
    The Blogworks IndiaAuto Social Index, August 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
  • Looking at Selfies through John Berger’s ‘Ways of Seeing’

    Amita Malhotra
    5 Sep 2014 | 11:31 am
    Cross-posted from my personal blog About a month back I started reading, John Berger’s classic text ‘Ways of Seeing’. It’s been on my reading list since my literature days. I am only half-way through but it’s a fascinating read on how we see is not a random act of looking at a thing; it’s always us “looking at the relation between things and ourselves. Berger analyses a wide variety of images from oil paintings to graphic art to look at how we “look” is affected by a set of “learnt assumptions” that we form about ‘Beauty, Truth, Genius, Civilization, Taste.’ He sets…
  • Should companies control employees’ personal accounts?

    Amita Malhotra
    2 Sep 2014 | 8:33 pm
    You would have already read about the controversy around the Times of India’s latest social media policy for its employees. There has been a debate brewing since Quartz did two stories around two versions of the policy. I shared my view point in this story that Mint did today on the issue. While the story has some excerpts of what I shared with the publication, this post has my complete point of view on the subject. Background This post by MediaNama gives an excellent context and a perspective on the debate. Broadly, the policy states it would be creating new social media accounts for…
  • Understanding Native Advertising

    Amita Malhotra
    2 Sep 2014 | 1:08 am
    We have an interesting learning format at Blogworks called the Fast Forward – a 15 minutes learning session where we talk about concepts, best practices, campaigns – all things worthy of discussion in our journey of ‘brands for the future’. Last week, we had a session on  ‘Native advertising’. Here are some key points that we discussed: In the past, advertising was a dominant form of marketing communication. From print ads, TVCs, display ads on TV, there were formats available across media channels. The focus of the story was on the ‘advertiser’ and the ‘brand’ was the…
  • Download your copy of the IndiaAuto Social Index, July 2014 edition

    Rajesh Lalwani
    26 Aug 2014 | 10:52 pm
    The Blogworks IndiaAuto Social Index, July 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
 
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    Soshable | Social Media Blog

  • 4 Tools That Simplify Life For E-Commerce Startups

    Tracy Vides
    7 Sep 2014 | 10:14 pm
    Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks. Trello Startup…
  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
  • The Two Categories of Social Media Marketing Strategies

    JD Rucker
    10 Aug 2014 | 6:50 pm
    When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first. One can make an argument that there are definitely…
  • Transparency in Contact Forms Desperately Needed on Websites

    Michio Hasai
    3 Aug 2014 | 9:48 pm
    Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to receive the wrong information or to be contacted by the wrong (or even multiple) people. It has gotten to the point that contact forms in general often leave a negative taste in web surfers’ mouths. Moreover, they rarely have the right information even in the forms themselves. It’s common to be filling out a form and not have all of the…
  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
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    Brains on Fire

  • I love beautiful design.

    Robbin Phillips
    29 Sep 2014 | 9:25 am
    I’m inspired by Moe’s (@jukboxdiver) flower designs. So wonderful they make my heart swell. I really, really love beautiful design. And luckily, I’m surrounded by a group of kindred spirits when it comes to loving great design. They express their love of beautiful design in many ways – the words they choose, the clothes they wear, the objects on their desks, the work they do and share, the photos they take and the things they create and build. I believe design makes us feel happier and stronger and more connected to each other. They understand that great design stirs…
  • Friday Fotos | Edition 26

    Amy Taylor
    26 Sep 2014 | 12:07 pm
    The post Friday Fotos | Edition 26 appeared first on Brains on Fire.
  • There’s No Substitute for Function

    Amy Taylor
    23 Sep 2014 | 6:24 am
    I’m just going to say it: yesterday evening was a bit of a bust. The good news? There was a lesson in the bust. A few weeks ago, a friend and I registered to support the local branch of a national organization we love. It’s the kind of love we both regularly share on social. (A love so deep, in fact, I’m not going to call them out by name in this post, and will simply refer to them as ORG.) ORG just launched a new app that is pretty neat. It tracks your donor information, vitals and even gives you the ability to watch your donation make its way through the system. As a…
  • Passion and Curiosity.

    Robbin Phillips
    22 Sep 2014 | 7:18 am
    Often, when someone finds out that I’ve co-authored a book called The Passion Conversation they say something like this: “Boy. I could use your help.” Or “I would sure like to find my passion.” If you’ve read The Passion Conversation you know it’s not a self-help book focused on finding your personal passion. It’s a book about understanding and unearthing WHY your customers would want to have a dialogue with you in order to create conversation and advocacy. While you might actually end up happier at work when you shine a light on your organization’s…
  • Friday Fotos | Edition 26

    Amy Taylor
    19 Sep 2014 | 12:47 pm
      Like photography? Join several of the BOFers tomorrow (Saturday, September 20) at Furman for the #YeahTHATInstameet guided photo walk around campus. More details here Treating our clients to 128 ounces of organic juice- all in a day’s work at #brainsonfire. Book buds. Ramsey’s desk is a wonderland. The post Friday Fotos | Edition 26 appeared first on Brains on Fire.
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    Life, Inspired

  • Falling In Love With Oil Painting

    Shai Coggins
    1 Oct 2014 | 2:45 am
    Iris in Vase: Oil Painting on Canvas (8×10 inches) Oil painting has always intimidated me. I guess, somehow, I started thinking that only “Proper Artists” can paint in oils. I tried to overcome that crazy notion about 12 years ago when I took my first oil painting class at one of the top art schools in Singapore, when I was living there. It was only an evening class for beginners and while I did like the smooth buttery feel of the paint, the whole experience put me off oils even more. I felt that it’s just such a tough medium to master. And, I get impatient from…
  • Van Gogh Painting With My Girl

    Shai Coggins
    24 Sep 2014 | 6:03 am
    I dream of painting and then I paint my dream. – Vincent Van Gogh There’s no doubt about it: Out of all the master artists, I love Vincent Van Gogh the best.  His work has always resonated with me even long before I understood art theory and history. I’ve read books and watched documentaries all about him. And, I always get a special thrill every time I see his original work in a gallery or museum (my first one at Musee d’Orsay in Paris!). I even like works based on him (songs, Doctor Who episode…). That’s why I have done several homage pieces using his work as my…
  • Italy Instant Film Photography

    Shai Coggins
    22 Sep 2014 | 12:59 am
    Italy on Instax Film I’ve been back from my Italy trip for almost 3 months now. I’ve been meaning to blog about it, but the whole project overwhelms me. So, I keep procrastinating. Well, it seems like procrastinating. In reality, I guess, I have been working on my Italy posts. I’ve put finishing touches in my travel sketchbook. I’ve been scanning and editing the images. I’ve even been posting some of them in this Italy Travel Sketchbook gallery bit by bit. I’ve downloaded photos from my cameras (yes, multiple!) – and started editing some favourite…
  • Inspired Words No. 1: First Marks

    Shai Coggins
    5 Sep 2014 | 5:49 pm
    “The journey of every finished piece begins with the first mark.” Over the last week, I’ve picked up my pen to start practicing doodling again. I’ve been sketching every day and painting regularly nowadays – but haven’t done much doodling. Since most of my sketching is done from life (only occasionally from photos) and my paintings are based on photos or from life – I don’t create much from the imagination lately. So, a few days ago, I got inspired to start doodling. Anything goes. Just pick up a pen and start mark-making. I enjoyed Lisa…
  • Chilli, Lime, and Garlic Sauce: An Illustrated Recipe

    Shai Coggins
    29 Aug 2014 | 10:48 pm
    Last night, while making dinner for the family, I couldn’t help but grab my watercolour pad, pencil, pen and paints when I saw these items on my kitchen counter – garlic, chillis, and lime.  I just finished making the chilli, lime, and garlic sauce that goes so well with the Chicken Rice meal I was preparing, and I felt compelled to sketch while I waited for the rest of the dinner to be ready. I only really wanted to sketch what I saw and play with my new set of Peerless Transparent Watercolours. After I was done with my sketch, I thought I’d give the sketch a title. Then, before I…
 
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    Bare Feet Studios

  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem,. finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
  • Roxanne Darling

    Roxanne Darling
    2 Nov 2013 | 3:10 am
    Writer, coach, social media strategist, project manager, student of consciousness The post Roxanne Darling appeared first on Bare Feet Studios.
  • Shane Robinson

    Roxanne Darling
    2 Nov 2013 | 3:03 am
    Painter, Photographer, Technologist, Sys Admin, and Database Programmer The post Shane Robinson appeared first on Bare Feet Studios.
  • Lexi Dogg

    Roxanne Darling
    2 Nov 2013 | 3:03 am
    Fitness trainer and unconditional love coach The post Lexi Dogg appeared first on Bare Feet Studios.
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    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery and Disavow back-links Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
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    Ignite Social Media

  • Facebook, Cool or Nah; Snapchat Trumps With Millennials | Social You Should Know

    Ignite Social Media
    27 Sep 2014 | 8:00 am
    #FacebookProbz Facebook’s problem with teens is the same problem every parent of a teenager will eventually face. At some point, their kids will stop thinking they are cool. Facebook Works to Help Marketers Teens may have less interest, but that doesn't mean Facebook is not a viable place for marketers. In a new effort to keep things interesting, Facebook is unveiling a new advertising platform to show marketers how to better reach their audiences and measure their ad buys. Snapchat Discovery Rolls Out This November Speaking of ad buys. Current teen favorite Snapchat, who…
  • Snapchat Celebrates 3 Years; Brands Start Taking the Platform Seriously

    Nicole Esplin
    26 Sep 2014 | 5:45 am
    Happy 3rd Birthday to our favorite yellow-and-white ghost friend! Time flies, but thanks to Ghost Chillah (the Snapchat ghost’s official name), time has become even more fleeting, and moments exist only as long as the small square in the right-hand corner is still lit up purple. Three years ago would you have guessed that, every time you unlocked your phone, your thumbs would be drawn to that yellow square? We didn’t. But, we’re glad we were proven wrong. To celebrate three years of 10-second-or-less bliss (or agony, depending on the type of friends you have), we’re counting down the…
  • Tell Me Again How Facebook Doesn’t Have a Teen Problem?

    Jim Tobin
    24 Sep 2014 | 6:15 am
    In my 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," I argued that Facebook had a significant teen problem. We said it again and again. Soon groups I respect like Forrester and Edison Research were saying, "Wait, this is hype. Facebook doesn't have a teen problem. They're still number one." Their research flew in the face of what everyone with teenage kids sort of innately knew: Facebook had peaked for that set and was on a rather steep downward trajectory. Today, we have even more proof of that in this simple chart. But Why Does…
  • Pinterest Analytics Tutorial and Social Media Brand Marketing Stats | Social You Should Know

    Jim Tobin
    20 Sep 2014 | 8:00 am
    Pinterest Analytics “How To” Now that Pinterest Analytics is available to business accounts, what do you need to know? The good folks at Social Media Examiner put together a nice tutorial on how you can get data on your Pinterest Profile, Audience and Activity from Your Website. You can also filter the data based on data source, so you can see how Android Phone users might differ from general web traffic. Give it a try. How Brand Marketers View Social Media Did you know that 97% of brands are now using some form of social media marketing? Forrester research of 2,800 marketers…
  • Facebook Algorithm Change Makes Real-Time, Relevancy More Important

    John Patterson
    19 Sep 2014 | 9:36 am
    Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming boring and dated. The change, rolling out slowly over an undisclosed period of time, will give greater weight to trending topics. It will also serve up content that’s hot at the moment, meaning it’s currently getting lots of engagement. Finally, they will alter the way that story…
 
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    Marketing Roadmaps

  • FTC Update: Operation Full Disclosure; Disclosing a compensated trip

    Susan Getgood
    1 Oct 2014 | 7:46 am
    Last Thursday, the Federal Trade Commission issued a press release about its Operation “Full Disclosure.”  The most important thing for bloggers to know about Operation “Full Disclosure” is that it has NOTHING to do with sponsored posts on blogs.  It was aimed squarely at national television and print advertisers that failed to make adequate disclosures in their ads. More than 60 companies received FTC warning letters, largely focusing on disclosures that were in fine print, easy to miss or hard to read. The FTC Guidelines apply to ALL advertising claims and…
  • Blogger Compensation: How Much is a Sponsored Post Worth?

    Susan Getgood
    6 Aug 2014 | 12:12 pm
    Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many things have changed in the social media landscape since July 2005. But a constant, at least in my little corner, is that social media offers consumers an opportunity to have a voice about the products and services they buy. To…
  • A practical definition of content marketing

    Susan Getgood
    8 Jun 2014 | 7:28 pm
    Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about it as there are marketing pundits on the interwebs. Far be it from me to back away from a challenge. Linguistically, content marketing simply is using “content” to market products and services. But what exactly is…
  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

    Susan Getgood
    23 Feb 2014 | 3:10 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service and acceptable use policies of the social platforms commonly used in sponsored programs. The good news is: I love it so you don’t have to Recently (1/31/2014),  Pinterest changed its Acceptable Use Policy (AUP) to explicitly…
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    Digital Trends

  • Cargo drop! Honda teases F1 engine and announces three Earth Dreams powerplants

    Andrew Hard
    1 Oct 2014 | 3:15 pm
    Honda announced four new engines this week, and each one comes from very a different part of the spectrum. A new turbo powerplant for McLaren’s Formula 1 team has been unveiled, and three fresh Earth Dreams powertrains have gone public as well. The post Cargo drop! Honda teases F1 engine and announces three Earth Dreams powerplants appeared first on Digital Trends.
  • Kickstarter founder’s latest startup aims to crowdfund non-profits with a Dollar a Day

    Drew Prindle
    1 Oct 2014 | 2:53 pm
    After co-founding the world's most successful crowdfunding platform, Perry Chen is back with yet another fundraising startup -- this time targeted directly at non-profit organizations The post Kickstarter founder’s latest startup aims to crowdfund non-profits with a Dollar a Day appeared first on Digital Trends.
  • San Francisco and Houston get on-the-go mobile streaming for Comcast’s X1 cloud DVRs

    Alex Tretbar
    1 Oct 2014 | 2:27 pm
    Comcast announced today that it extended cloud-based streaming capabilities to its X1 DVR customers in the San Francisco Bay Area and Houston markets, as well as premiering out-of-home streaming from the X1 in its new markets. The post San Francisco and Houston get on-the-go mobile streaming for Comcast’s X1 cloud DVRs appeared first on Digital Trends.
  • 4 reasons Comcast’s tarnished reputation is beyond repair

    Ryan Waniata
    1 Oct 2014 | 2:15 pm
    You may have seen the commercials: Veteran comedian Jim Gaffigan inexplicably riding along in a Comcast van, asking the employee to give him one reason he should believe Comcast has really changed. It feels a little hand fed — more corporate fiction than real world fact. However, with several new moves, including the re-assignment of […] The post 4 reasons Comcast’s tarnished reputation is beyond repair appeared first on Digital Trends.
  • TT Sportback concept is the newest member of Audi’s sports-car family

    Stephen Edelstein
    1 Oct 2014 | 2:14 pm
    The Audi TT Sportback concept will debut at the 2014 Paris Motor Show as the next potential TT variant: a four-door fastback. It could see production as part of a planned family of TT models. The post TT Sportback concept is the newest member of Audi’s sports-car family appeared first on Digital Trends.
 
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    Janet Fouts

  • How social media is like spaghetti sauce

    fouts
    16 Sep 2014 | 12:13 pm
    Malcolm Gladwell explains the secret to sauce, but what’s that got to do with #socialbiz? LotsTweet: http://ctt.ec/7ni05+ I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us. As marketers we are often focused on the end goal, to make our…
  • Why people don’t get Google+

    fouts
    5 Sep 2014 | 9:34 pm
    Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works or how to use it! Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. Google+ is worth the effort I like to say Google+ combines the best of Twitter and Facebook on one…
  • Video Curation, It’s All About the N3TWORK

    fouts
    26 Aug 2014 | 9:24 pm
    We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it! Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month Users watch over 6 billion hours of video every month Mobile use on YouTube is up almost 40% of the global watch…
  • Are you using old skool strategies with new media tools?

    fouts
    18 Aug 2014 | 1:13 pm
    Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. The social media team responded quickly to direct me to the right person to solve my problem. They connected a human to…
  • A Hard Social Media Lesson for Hoteliers

    fouts
    6 Aug 2014 | 5:07 pm
    If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties. Guests are notified through the website that ” If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500. fine for each negative…
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    SocialTimes

  • Ello: Facebook Killer or Just Another Social Media Fad?

    Kimberlee Morrison
    1 Oct 2014 | 12:25 pm
    We profiled Ello in March, and the social networking startup has seen an explosion of activity in the last few weeks. As with the beginning of any social network, there’s a lot of starry-eyed hype, and there are some legitimate questions starting to emerge. The biggest question: Is Ello a flash in the pan, or will it develop into something to rival the big networks? The excitement around Ello is caused by a number of things, such as their ‘be you, or a version of you’ stance on identity, and the ‘You are not a product’ mantra. Users are enamored with these promises and others like…
  • Learn Photography Skills From Top Instagram Photographers

    Phi Tran
    1 Oct 2014 | 11:10 am
    A photo is worth a thousand words, and for some, millions of Instagram followers. If you’re like me, you’ve been following those great photographers on Instagram and wishing you had the right skills to create similarly great photos. Luckily, there’s an easy way to do so on Skillshare, where the latest series of tutorial videos feature some of the best photographers on Instagram. The range in style and medium varies widely, so there’s plenty for everyone from “hip-hop photographer Jonathan Mannion to Patagonia’s Jeff Johnson and National Geographic‘s Ami Vitale or…
  • Consumers Are Using Social Logins for Convenience and Security

    Kimberlee Morrison
    1 Oct 2014 | 10:05 am
    As logging in without registering becomes the default method of doing business with a new website, for more consumers, social logins are becoming increasingly important. New data from Gigya, a provider of social identity management solutions, shows us the attitudes of consumers towards social logins and what that means for businesses. The 2014 State of Consumer Privacy and Personalization was a survey conducted by OnePoll and Gigya of 2,000 U.S. adults aged 18 to 55. The first interesting thing to note is how much social logins have grown in just two years. In 2012, only 53 percent of…
  • Use JibJab’s Messenger App to Add Your Face to Shareable GIFs

    Phi Tran
    1 Oct 2014 | 8:55 am
    The days of using unoriginal GIFs are over. Let’s face it, if you’re not putting out idiosyncratic GIFs, how will you get your friends to pay attention to you when there are so many cat videos on the Internet? To help you garner social attention and keep old friends while wasting time, the folks at JibJab created an add-your-face-to-a-random-GIF messenger app. It’s really easy to use, and of course, will be more fun if you apply cat faces to things, as I did below:     To make your own, download the free app via the app store (you’ll get a number of free JibJab GIFs before you…
  • How Will Facebook’s Atlas Affect the Marketing World?

    admin
    1 Oct 2014 | 7:50 am
    Leah Pope is the VP of global marketing for Synthesio, an award-winning, social intelligence company helping the world’s leading brands listen to, understand and engage with consumers. By delivering social media data within 200 countries and 50-plus languages, brands receive crucial insights into their market’s opinions, wants and needs. In today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at deriving…
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    Quick Online Tips

  • 4 Best WordPress Plugins to Stop Comment Spam

    P. Chandra
    6 Sep 2014 | 11:45 pm
    Which are the best WordPress comment spam blocking plugins. Probably most of you use the amazing Aksimet plugin which comes bundled with WordPress, but it is not enough to stop... Read more Read full original article at 4 Best WordPress Plugins to Stop Comment Spam©2014 QuickOnlineTips. All Rights Reserved.
  • 100,000 Facebook Likes!

    P. Chandra
    29 Aug 2014 | 10:09 am
    A big thanks goes out to the amazing QOT community as we cross 100,000 Facebook likes today. It has been a long journey to 100K likes, but the QOT Facebook... Read more Read full original article at 100,000 Facebook Likes!©2014 QuickOnlineTips. All Rights Reserved.
  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
  • How to Load Disqus Comments on Click with jQuery

    P. Chandra
    10 Aug 2014 | 9:51 pm
    How to load Disqus comment on click and on demand using jQuery? You might want to increase page speed or hide comments to save space to display other interactive elements to... Read more Read full original article at How to Load Disqus Comments on Click with jQuery©2014 QuickOnlineTips. All Rights Reserved.
 
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    that canadian girl

  • Being Creative is Exhausting!

    Vero
    4 Sep 2014 | 7:24 am
    Lately, I’ve been feeling like my brain might explode. We’ve been fairly busy with work, but it’s all been good, manageable work towards our next product. Yet, as soon as I have time to spare, my head goes back to crafts and a squizzillion ideas fight their way around my brain like desperate parents battling their way into Wal-Mart to buy the last Furby for Christmas. This September, I’ve been knitting for four years, and yarn dyeing, spinning and crocheting for two. In between, I’ve been sidetracked by various types of jewellery making, weaving, papercrafts…
  • Plant ALL THE THINGS! (aka being a newbie gardener)

    Vero
    29 May 2014 | 9:24 am
    It’s the end of May of my first springtime as a gardener. Well… I say “a gardener”. I have major impostor syndrome when it comes to it, because I really have no idea what I’m doing and am winging it all the way. Having said that, I’ve planted seeds, they’ve grown into little plants and are still alive. I guess that makes me at least a bit of a gardener. Apparently, a common mistake of newbie gardeners is to plant too much. *raises hand* Yep, sounds about right. We’ve got… a lot planted, and so far, much to my surprise, most is still…
  • Discovering My Green Thumb

    Vero
    2 May 2014 | 7:06 am
    Flowers from the garden I’ve always assumed I’d never be much of a green thumb; When anyone gave me potted plants from the supermarket, they’d be dead within weeks. And while the thought of eating fruits and vegetables that had actual flavour, I never had the inclination to dig up the grass to plant my own. Then in August, we moved house and everything changed. Rather than the miserable always-shaded garden from our old house, where 12 neighbours’ windows were always overlooking, we’d just moved to a house with a large allotment*. That’s when I…
  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    Vero
    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
  • Rainbow Dyeing Experiment: The Long-Awaited Tutorial

    Vero
    9 Apr 2014 | 7:47 am
    Before I begin with my tutorial, I’ve been meaning to post this since last year, but back when I first spent a few hours putting the post together, the dog ate my homework Squarespace ate my blog post. Disheartened as I was, I never got around to re-writing it. Thankfully, I’ve now switched back to WordPress, which is far smarter than I am and saves my drafts as I work on them! This is a fun rainbow dyeing tutorial for those who like experimenting with colours and creating their own colours with yarn or fibre to be spun, knitted, crocheted, woven to your heart’s…
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    Web Strategy by Jeremiah

  • Infographic: A Day in the Life of the Collaborative Economy

    jeremiah_owyang
    29 Sep 2014 | 6:17 am
    Data shows collaboration in the new economy is accelerating.  People are crowdfunding, making, sharing, collaborating, all kinds of their things in life. Some are getting food on-demand, rather than going to traditional grocery stores or restaurants. The world is speeding up, and people are transacting between each other, or rapid-delivery services. We expect this to continue to accelerate as the funding from VCs dwarfs many markets, adoption rates are doubling, and the media has endless coverage over this collaborative movement. To help make sense of this dizzying environment, we attempted…
  • Disruption from the Collaborative Economy

    jeremiah_owyang
    24 Sep 2014 | 10:25 am
    (Above: Read thefull article in the SF Chronicle, and, please, read the comments. There’s no mercy for the taxi industry from former customers. Here aremy recommendations to the taxi industryto lead this movement –not fight it)  The Collaborative Economy is a crowd commerce revolution. People are empowered to get what they need from each other, using now common, mobile technologies in their pockets. Several quarters ago, people told me it was a fad; it wouldn’t last; peer-to-peer commerce can’t happen at scale. Like social media was disbelieved in 2005 (I vividly remember the…
  • Even More Money Funnels into the Collaborative Economy (Part 3)

    jeremiah_owyang
    20 Sep 2014 | 11:52 am
    Investors are doling out money by the fistful, $241 million deployed in less than three months. See the Google Sheet that has all this data, broken down by industry, amount, and date.  You can read part 1: Meet the investors, and part 2: The investors are in love with this market. Since my last analysis on July 3rd, 2014, there’s been continued funding into the Collaborative Economy market –where the crowd gets what they need from each other. Investors are infatuated in this market as it provides new supply, disrupts incumbents, using faster technology powered by mobile, social,…
  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Photo by Adam Foster Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
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    Future Visions

  • Stepping Up to a Better New Year

    Jonathan Burg
    21 Sep 2014 | 6:12 am
    Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was a particularly special moment for my family, as he was the first "Burg" born in our homeland in what was likely around 2000 years. But this year took a different turn as we approached summer. It began with the news that three of our boys were missing. Over the weeks that followed, I understood for the first time what it meant to be part of this great nation. Strangers gathered together in prayer and acts of…
  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
 
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    Des Walsh

  • 5 Things I’ve Learned About Getting Started with Podcasting

    Des Walsh
    22 Sep 2014 | 5:12 pm
    I’m planning a new podcasting show and in the process I’ve been reflecting on my podcasting journey so far, which has included a few starts and a few stops. With a few lessons learned along the way. Some key lessons have been: The focus of your show must fascinate you You don’t need elaborate gear to get started Join a community of podcasters Get the sequence of actions right at the outset Get a good hosting service 1. The focus of your show must fascinate you Creating and maintaining a podcast show takes work and discipline. So take time to choose a topic that fascinates…
  • Why I Write – Then and Now

    Des Walsh
    10 Aug 2014 | 7:40 pm
    My good friend Toby Bloomberg went along with an invitation to play along on an ‘old fashioned’ blog meme or blog hop. As Toby says in her post Why I Write – Blog Hop “Old Fashion” Meme, blog memes were popular before blogs were social media. Those were the days my friends etc. I’m not sure who started this particular meme, but Toby referenced Susan Foster, whose contribution to the meme is, appropriately for the master coach she is, Conscious Leadership: Why I Write. So then Toby asked me and a couple other friends and colleagues to join in and we said yes…
  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
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    Zac Johnson

  • ROTE 35: Spencer Haws and Dominating Your Niche

    Zac Johnson
    30 Sep 2014 | 2:20 pm
    Dominating your niche is one of the absolute best ways to make money. The reason why niche marketing works so well is because it gives you the opportunity to be the best authority sites in any given niche. So you might be thinking? “How can I possibly be the best in anything with millions of sites online?” — the answer is simple… “long tail keywords” With long tail keywords you break down huge categories into smaller and less competitive markets that are still massively successful. Not all niches are created the same and this is exactly what we are going to…
  • Voluum – The Best Ad Tracking System Ever?

    Zac Johnson
    25 Sep 2014 | 2:40 pm
    Every once in a while a new ad tracking system comes out that revolutionizes the industry. It looks like Voluum.com is that next tracking platform. While at Affiliate Summit East in NYC I had the opportunity to meet with the Voluum team and also get a demo on their new tracking platform that was in beta release at the time. It’s quite an amazing system and the platform is not only easy to setup and use, but they have everything in place that high volume (and smaller) online marketers are looking for. Voluum – A 90 Second Review Before getting into the tech specs, check out the…
  • ROTE 034: Molly Fletcher and the Winner’s Guide to Negotiating

    Zac Johnson
    23 Sep 2014 | 3:05 pm
    In the game of life and business… negotiating is everything! Whether you are negotiating a multi-million dollar contract or arguing with your spouse about what’s for dinner… someone is going to get what they want — the question is which side are you going to be on! Someone will win and some will lose… however the one’s who win are usually the ones who are prepared for life and whatever is thrown at them. This is exactly what we are going to be talking about in the latest episode of the Rise of the Entrepreneur. Rise of the Entrepreneur – Episode 34…
  • How Top Bloggers Make Money Blogging [Infographic]

    Zac Johnson
    21 Sep 2014 | 5:06 pm
    Making money with a blog is a dream come true for many bloggers around the world. Just think about it… this is the age of blogging! Never has it been so easy for someone to start a business or brand on the internet, while also only needing to spend a few dollars in the process. Someone with just a few dollars in their hands and a few hours a week could quickly build an empire of sites or a brand that could sell for hundreds of millions of dollars down the road. It’s happened before and it’s happened again. This post is all about the Blogconomy and how bloggers are making…
  • Get Paid to Blog with LinkVehicle

    Zac Johnson
    18 Sep 2014 | 2:01 pm
    There are many different ways to make money with a blog of your own, but one of the most direct ways is to simply “get paid to blog“. By this I mean that you are actually getting paid a specific amount of money for writing a piece of content and placing it onto your site. The concept is nothing new and amazing, it’s simply a matter of creating a high value blog that already has an existing audience and finding advertisers that would be willing to pay for exposure on your site. So where are you supposed to find these paying advertisers? That’s where LinkVehicle comes…
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    Chad's Blog

  • Raising the Barr Weekly Memo: What’s Next?

    Chad Barr
    1 Oct 2014 | 10:58 am
    Issue No. 91 October 1, 2014 Raising the Barr Weekly Memo: What’s Next? Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: When it comes to creativity and innovation, why is it that so many people start and stop continuously, like a sprinter? Or, they innovate and then, all of the sudden, everything comes to a screeching halt? I believe it all stems from the…
  • Raising the Barr Weekly Memo: Looking Inward

    Chad Barr
    24 Sep 2014 | 1:30 pm
    Issue No. 90 September 24, 2014 Raising the Barr Weekly Memo: Looking Inward Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: It’s the day before Rosh Hashana, the Jewish New Year, which is a time of year I look forward to and love. For me, the meaning of this holiday is about: Spending precious time with loved ones Rejoicing in my blessed life Being grateful…
  • Raising the Barr Weekly Memo: Growth Ideas From London II

    Chad Barr
    17 Sep 2014 | 1:46 pm
    Issue No. 89 September 17, 2014 Raising the Barr Weekly Memo: Growth Ideas From London II Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Last week I shared the key insights I gained from my first day meeting with my global growth circle. Today I would like to share additional take-aways from my second day’s meeting: All growth isn’t profitable. Our…
  • New Web Presence Launch – Citrin Consulting

    Chad Barr
    15 Sep 2014 | 6:45 am
    It’s time to share the exciting launch and web presence of Richard Citrin, Ph.D., founder of Citrin Consulting. His unique perspective on leadership development, talent management and resilience is based on the idea that by using strengths, assets, and skills, and by aligning them in a purposeful and powerful manner, real change occurs. Check out Richard’s impressive site, showcasing his wisdom, clients’ successes and his thought leadership: Watch Richard’s testimonial: © Chad Barr 2014. All Rights Reserved.
  • Raising the Barr Weekly Memo: Growth Ideas From London

    Chad Barr
    10 Sep 2014 | 10:00 am
    Issue No. 88 September 10, 2014 Raising the Barr Weekly Memo: Growth Ideas From London Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Every several months I get together with my global growth circle (mastermind group on steroids), facilitated by Alan Weiss, to discuss our businesses and identify growth areas for our clients and for us. I last reported 30 Growth…
 
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    @andrewchen

  • Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

    Mack Flavelle
    24 Sep 2014 | 11:03 am
    [Andrew: There's very little data out there on mobile, and so in the last few weeks, I've had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] Mack Flavelle, Tapstream: As most app developers know, retaining new users is hard and some would say it gets harder every year. At Tapstream we wanted to test that notion so we looked…
  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here - you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna's CEO.] Push notification click-through rates via Alli Brian @ Kahuna The best…
  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
  • New data shows up to 60% of users opt-out of push notifications (Guest Post)

    Shannon Levis
    6 Aug 2014 | 10:42 am
    [Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick that's compiled a treasure trove of data about push notifications. Today, in an article authored by Shannon and Alli of the Kahuna team, they share some of what they know about why people turn off push notifications.] Why 60% of your users opt-out of push notifications, and what to do about…
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    brandflakesforbreakfast

  • check yo'self...

    1 Oct 2014 | 5:10 am
    ... before you check social media? Ladies, think about how often you check social media updates. And, now think about the best thing that could happen as a result. Oh, I dunno, maybe you find out your friends are getting beer after work? Now imagine if you checked your breasts, saaaay, like, 1/1000th as often as you checked social media? Now imagine the best thing that could happen as a result. Yep, you could save your own life. It's a no brainer. But, in case you need some convincing, The Breast Cancer Foundation created these beautiful reminders with modified versions of Instagram,…
  • handwriting for the homeless

    1 Oct 2014 | 5:09 am
    HOMELESSFONTS from HOMELESSFONTS on Vimeo.Arrels, a foundation that helps serve the homeless in Barcelona, and their agency, Cyranos McCann, got real creative in their fundraising efforts with a program called HomelessFonts. The program takes the handwriting styles of various homeless people in Barcelona and turns the into fonts for purchase. The profits then goes back to the participants. What a simply, yet completely out-of-the box way to raise money and awareness for a worth cause.
  • smog eating billboard

    1 Oct 2014 | 5:08 am
    The University of Sheffield in England is proudly displaying a 65' billboard on the side of one of its buildings featuring a beautiful poem by Simon Armitage called "In Praise of Air". The poem, which celebrates the wonderfulness of fresh air, is appropriately printed on a titanium dioxide material that literally EATS smog in the air... which at that size means the pollution from 20 cars per day! Excuse me while I get all John Lennon on you, but imagine how beautifully pure our air would be if every billboard were made of this?
  • environmentalism for dummies

    30 Sep 2014 | 8:50 am
    Hey, you. I bet you don't like homelessness. Yet, you aren't going to spend this Saturday handing out dinner rolls at your local Soup Kitchen. It's not your fault - we all want the world to change for the better, yet we don't really want to do anything about it. That's what makes WWF's new PSA, "The Lazy Environmentalist," so brilliant. It makes saving the planet look so easy, you'd be a total douchebag NOT to do it.
  • solid goldblum

    30 Sep 2014 | 8:37 am
    You may remember Jeff Goldblum as the smart, yet quirky guy in Jurassic Park. Or maybe the smart, yet quirky guy in Independence Day. Whatever the case, you're about to know him as the sultry, spectacularly-coiffed star of a new GE campaign called "Enhance your Lighting." Watch, take notes, and get to work installing your piano/hot-tub, pronto.
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    Stowe Boyd

  • California cops don’t need warrants to surveil with drones

    1 Oct 2014 | 4:19 am
    California cops don’t need warrants to surveil with drones : Golden State’s governor vetoes privacy law already adopted in 10 other states.
  • "Tibco taken private by Vista Equity Partners for $4.3B http://t.co/PYwfJTh6du The more interesting..."

    30 Sep 2014 | 7:21 am
    “Tibco taken private by Vista Equity Partners for $4.3B http://t.co/PYwfJTh6du The more interesting story is about Vista’s unorthodox ways— Stowe Boyd (@stoweboyd) September 30, 2014 ”
  • "There’s a temptation within many newspapers to believe that the only problem the web has created is..."

    30 Sep 2014 | 5:23 am
    “There’s a temptation within many newspapers to believe that the only problem the web has created is how to get all that excellent journalism to readers most efficiently, and to see the social web as merely a distribution mechanism or PR gesture. Engaging with readers is much more than that — it’s the key to developing a new kind of interactive, two-way journalism, and that journalism may ultimately be the only kind that survives.” - Mathew Ingram, Does it matter that some New York Times editors and writers don’t tweet? Yes and no
  • futurescope: Fake ‘NYPD’ drone signs hit New York From Waging...

    29 Sep 2014 | 10:37 am
    futurescope: Fake ‘NYPD’ drone signs hit New York From Waging Nonviolence: Several weeks ago, a 28-year-old Army vet, who had worked with drones during two tours in Iraq and is now a radical art student in New York, came up with a creative act of protest to raise awareness around the growing use of drones domestically by police forces across the country. According to an article in last week’s New Yorker, over the course of several nights, the veteran (who remains anonymous) and a few friends posted eleven unusual street signs around New York City, which is apparently investigating…
  • David Banks, Ello: The Luxury Bicycle of Social networks

    29 Sep 2014 | 8:22 am
    David Banks, Ello: The Luxury Bicycle of Social networks : Ello, like a luxury bike, isn’t antithetical to capitalism and all of its problems. But it’s a step in the right direction, not just by being politically better than Facebook, but also being more useful and pleasurable than Diaspora. Ello’s core design team desperately needs some diversifying, and hopefully that and many other concerns of its users will alleviated sooner rather than later. This new network certainly isn’t the answer to every problem with have with private social networks, but it responds to some of the worst…
 
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    Six Pixels of Separation

  • Can Ello Take On Facebook? Can Anyone?

    Mitch Joel
    29 Sep 2014 | 5:12 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The State Of Business, Brands And Marketing With Tom Peters

    Mitch Joel
    28 Sep 2014 | 4:08 am
    Episode #429 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated to ask to come on the podcast with me. I decided to make a list. Tom Peters was at the top. I never thought that he would ever agree. He responded almost right away.
  • Was The iPhone 6 Worth The Wait? Is It All About iOS 8?

    Mitch Joel
    26 Sep 2014 | 12:15 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Six Links Worthy Of Your Attention #223

    Mitch Joel
    26 Sep 2014 | 10:55 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Be Like Apple

    Mitch Joel
    26 Sep 2014 | 10:26 am
    Don't be like Apple Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Like anything this massive, global and dominant, the brand has its fair share of lovers (and addicts) and detractors (and sworn enemies). Personally, I am an advocate for their products, but somewhat ambiguous when it comes to how I really feel about them as a brand (on any given day, my…
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    Chris Pirillo

  • Who’s Your Daddy?

    Chris Pirillo
    1 Oct 2014 | 2:20 pm
    In Pirillo Vlog 885, we wonder if Jedi Pirillo is actually a vampire or if she’s just inherited my nocturnal tendencies. Read the full article on http://chris.pirillo.com/
  • Should I Do a Daily Podcast?

    Chris Pirillo
    30 Sep 2014 | 12:25 pm
    People really need to have emotional maturity in order to have technology. There. I said it! But that doesn’t apply to (most of) you Gnomies and Super Gnomies, right? Right? On a completely different note, do you think I should do a daily podcast? I know. Pretty retro, right? Still, some... Read the full article on http://chris.pirillo.com/
  • She’s Under a Blanket of Cute

    Chris Pirillo
    30 Sep 2014 | 11:34 am
    Keep calm; she’s a Jedi, and she’s taking over Pirillo Vlog 884! Read the full article on http://chris.pirillo.com/
  • Android Phone or iPhone 6?

    Chris Pirillo
    29 Sep 2014 | 10:59 pm
    Over the past few days, I’ve been writing about this kind of smartphone versus that kind of smartphone. But the point I’ve been really trying to drive home is that the brand of a cleverly marketed smartphone doesn’t matter as much as making sure that it’s the right phone for... Read the full article on http://chris.pirillo.com/
  • Has Apple Lost Its Way?

    Chris Pirillo
    29 Sep 2014 | 4:39 pm
    Is Apple’s recent line of products hitting the market now and in the not-too-distant future consistent with past product cycles? Some say that its bigger iPhone tendency — to name just one example — is a long-overdue reaction to what consumers have been demanding from smartphones... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • Book Review - In a Common Craft Style Video

    leelefever
    29 Sep 2014 | 12:06 pm
    I love this. Bruce Herwig, a reader of The Art of Explanation, decided to review the book by creating a Common Craft Style video. He even provided "5 lessons I Learned in Making a Common Craft Style Video" in the blog post. Thanks Bruce! Reading in email? Watch the video here. Learn more about Common Craft Cut-outs. 
  • An Animated Interview by GoAnimate

    leelefever
    23 Sep 2014 | 10:36 am
    We're big fans of GoAnimate. They make it easy for anyone to create animated videos - even using Common Craft Cut-outs.   Recently they asked about doing an interview with me, but not just any interview. They wanted to make the interview look like an animated talk show. This is where their service really shines. We talked about my family's business in NC, how Sachi and I get along and of course, explainer videos. The video below was made with GoAnimate - and you can make videos just like it.   Viewing in email? Watch the video here. Learn more about how you can create Common Craft Style…
  • The War on Drugs Explained with Dragons

    leelefever
    16 Sep 2014 | 12:23 pm
    One of the tools we use in creating explainer videos is abstraction.  We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream.  Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors.  By abstracting an idea, we work to free it of all the details, biases and baggage that comes with the real world situation. Instead, we use symbols, metaphors and analogies to…
  • ExplainerGIFs: What They Are, Why They Matter

    leelefever
    8 Sep 2014 | 9:56 pm
    This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways.  You've probably seen animated GIFs used for entertainment or highlights:  But have you considered how animated GIFs can be used for communication and explanation?  Consider the example below by John Reid which…
  • New Video: Blended Learning Explained by Common Craft

    leelefever
    3 Sep 2014 | 11:34 am
    Our new video explains blended learning in under 2.5 minutes. See the highlights below: Watch it now   About this video: This video follows the story of a teacher who discovers blended learning and incorporates it into his teaching. It teaches: A basic definition of blended learning How the Internet has impacted teaching options The role of Learning Management Systems (LMSs) in blended learning How blended learning can change how classroom time is used What factors can ensure success Why blended learning matters   This video was suggested by Common Craft members and is designed with…
 
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    :Ben Metcalfe Blog

  • The feasibility and governance concerns behind 5% contribution to WordPress Core

    Ben
    30 Sep 2014 | 7:13 pm
    As always on benmetcalfe.com: the views and opinions expressed here are solely my own and may not be opinions shared, supported, or endorsed in any manner by any other entity I may have other interests in. Indeed, these days I work in another realm, transforming the way we use bits to move atoms. Earlier today Matt Mullenweg (WordPress co-founder, Automattic founder & CEO) publicly stated that companies operating in the WordPress ecosystem should have 5% of their staff base working on the WordPress Open Source Project: “I think a good rule of thumb that will scale with the…
  • PaperKarma, Craigslist and unintentional disruption

    Ben
    10 Feb 2012 | 11:33 am
    I study and write a lot about disruption caused directly or indirectly by the Internet. It’s actually the key tenant that matured my wonder and fascination with the Internet beyond just the technical/geeky aspect but into the socio-economic. Most disruption is intentional, and it’s now a well-weathered story to hear about a genius young entrepreneur out-smart an entire stalwart old-school industry in a way that the big guys didn’t see until it was too late. Yay the underdog! Go the little guy! Fuck the establishment! But some disruption is unintentional, and often with…
  • From the notebook: musings about so-called ‘acqhire’ talent acquisitions

    Ben
    6 Feb 2012 | 3:22 pm
    So-called “acq-hires” (when a company will buy a startup solely/mostly for the talent rather than the product itself) recently came up in a discussion amongst friends and industry peers. In my consultancy practice I tend to work with larger corporate/enterprise technology clients who want me to help inject a bit of ‘startup mentality’ into their innovation and engineering processes. Having the right execution team is often crucial to anything I do so getting like-minded employees on board is often one of the challenges to be faced as part of a project. And so…
  • What visa type do you need, exactly, to legally participate in Y Combinator?

    Ben
    3 Feb 2012 | 1:27 pm
    Hacker News has been buzzing with the story of Canadian citizen Zak Homuth, who was refused entry earlier in the week by US Customs and Border Protection to participate in Y Combinator with his new startup Upverter. His own account of what happened suggests that Zak made over-reaching assumptions as to his ‘rights’ to enter the US, that he didn’t have his paperwork in order and that he gave misleading answers to some of the questions the CPB offier asked him. Plenty of discussion on that in the HN comments. However, the issue does raise a question that I’ve been…
  • Cease & Desist letter sent to Fotopedia, abuser of Creative Commons

    Ben
    21 Aug 2011 | 3:59 pm
    I was sad to discover that photos belonging to both Violet and I are being reproduced without our permission at ‘photo encyclopedia’ Fotopedia. I’m a firm believer in Creative Commons and copyright reform, and so I license practically all creative work I produce under a Creative Commons Non-Commercial Use Share Alike license. This includes all photos I take (even with my pro equipment) and all blog posts I write, including this one… basically anything which isn’t otherwise covered under an existing agreement with a client/etc or a personal photo of a family…
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    Data Mining: Text Mining, Visualization and Social Media

  • The Longform Manifesto

    Matthew Hurst
    25 Sep 2014 | 10:37 pm
    Sometimes a title for a blog posts suggests itself to me which seems so self contained that it takes real effort to actual write the post ('Machine Intelligence, not Machine Learning is the Next Big Thing' is another in this line). The idea behind the (or a) Longform Manifesto is as follows. I have become aware of late of the sense of deterioration that is associated with the mobile 'revolution' and the info snacking, casual gaming and interupt driven lifestyle that it has entailed. The behaviours are perfectly illustrated in this scene from Portlandia:   With a daughter…
  • Scottish Independence : Bing Predicts 'No'

    Matthew Hurst
    18 Sep 2014 | 9:58 am
    Bing's prediction team has a feature live on the site right now that predicts Scotland will not become an independant nation as a result of today's referendum.
  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
  • Hopper - new in the travel space

    Matthew Hurst
    19 Jan 2014 | 11:24 am
    Briefly - Hopper is something new in the travel  / local space. In their own words: What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places. We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of…
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    Drew's Marketing Minute

  • How cause marketing can be smart marketing

    Drew McLellan
    30 Sep 2014 | 4:31 am
    In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Some would argue that to give without any expectation of reward or recognition is the true definition of giving. Perhaps that’s true. But it’s also very small. Another word for small in this instance might be isolated. If I give five dollars to a charity and don’t tell anyone about it,…
  • 5 tips for creating a company culture that connects with your sweet spot clients

    Drew McLellan
    25 Sep 2014 | 5:11 am
    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then…
  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
 
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    The Buzz Bin

  • Are Booze Delivery Apps Worth the Buzz?

    Tameka Davis
    1 Oct 2014 | 6:21 am
    Apps like Seamless and Uber make it easy to get takeout from your favorite Thai restaurant or a ride across town. Alcohol delivery itself isn’t entirely a new concept, but now startups are making it as simple to get a bottle of Pinot Noir delivered to your door all from the comfort of your mobile phone. These alcohol delivery apps service major cities that typically don’t have shortage of nearby liquor stores like New York, Washington D.C. and Los Angeles.  They are also for those who are of age of course. Are the users of these apps lazy boozers with extra income? They must be to pay…
  • Using the Visible to Infer the Invisible

    Emily Lacy
    30 Sep 2014 | 5:10 am
    Have you ever wondered why great experiential brands like Starbucks, Trader Joe’s and Costco do little to no advertising? It’s probably because they understand that in the mind of today’s consumer, actions speak much louder than words. Though they are values most of us care about, brand traits like “trustworthy,” “ethical,” “fair treatment,” etc., have become more buzzwords than reality. Consumers are so used to hearing companies say that they do business by these requisite traits, that the words do not mean anything anymore. This is especially true when a business says…
  • If variety is the spice of life, diversity is the main course

    Heath Rudduck
    29 Sep 2014 | 1:02 pm
    How many times in life have you looked at something and thought it was ridiculous, or the time wasting folly of someone with nothing better to do? Have you ever passed judgment on someone’s idea? Have you dismissed a thought because it seemed ludicrous at the time? Are The Stones the greatest band ever and everything else is garbage, paling in comparison? At what point do we humans go into this terrifying cerebral lock down? Brick by brick, it’s as if we slowly build a walled garden around ourselves. We construct our own safe little place, where everything is just as we know and how…
  • BuzzLine: It slices! It dices! It bends?

    Christian Munson
    26 Sep 2014 | 9:00 am
    Some of the early adopters who finally got their hands on an iPhone 6 this week discovered a feature Apple’s marketers forgot to hype. It bends. Media outlets are reporting it as an unintended design flaw. Apple is playing defense. And the Internet is having a field day. Let’s join in the fun, shall we?   Tell us in SIX WORDS how you would promote the iPhone’s new, state-of-the-art and must-have flex feature. Maybe… Physically adjusts to face’s natural contour (Six words!) Dependable, and by golly, it’s Bendable! (Six words!) Not just trendy; it’s freakin’ bendy. (Six…
  • Pumpkin Panic: Marketing Ourselves into a Corner

    Max Martens
    26 Sep 2014 | 5:23 am
    This is not a post about Pumpkin Spice Latte. If I were to judge by one of the predominant memes on social media, one might think that the main food-related conversation around the arrival of the fall season is that spicy, syrupy, coffee-ish beverage at your corner Starbucks. I’m not personally a fan of the drink, but thinking about that omnipresent concoction of cinnamon and cloves was a jumping-off point for my musings on this first Friday of autumn. Pumpkin – or at least the sensory experience that we associate with “pumpkin” – is such a psychological marker of this time of year.
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    Greg Verdino's Marketing Blog

  • 2014 IDEA e-Biz Forum Keynote Slides

    Greg Verdino
    25 Sep 2014 | 5:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    SocialFish

  • [Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet

    Maddie Grant
    26 Sep 2014 | 5:00 am
    Courtesy of: Prohibition PR ————– (photo credit) More like this...[Cool Infographic Friday] The Ultimate Guide to Creative Commons[Cool Infographic Friday] Big Data Big Profits[Cool Infographic Friday] – What can you outsource?[Cool Infographic Friday] Game of Tech Thrones[Cool Infographic Friday] A Brief History of Caps Lock[Cool Infographic Friday] 5 Reasons To Teach Your Kid To Code The post [Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet appeared first on SocialFish.
  • Association Social Media: National Association of Home Builders (NAHB)

    Maddie Grant
    25 Sep 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————- In today’s interview, we’re talking to Chad Davis, Senior Director, Digital Media, at NAHB. 1) First things first –  in what…
  • Understanding B2B Online Reviews

    Scott Huntington
    24 Sep 2014 | 9:00 am
    Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Online reviews made on social media can reach a very large audience and be spread quickly. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online…
  • How to Build a Company Culture That Works

    Maddie Grant
    24 Sep 2014 | 5:00 am
    Jamie Notter and I have developed a set of workshops through our new consulting firm, Culture That Works, to help our clients with their culture change issues.  We have a specific interest in and focus on culture change related to technology change, but we also have expertise in conflict, generational differences, and leadership development.  Interested in any of these workshops? Contact us today. Strategic Clarity Workshop Half-day workshop where leaders get clear on strategic principles. In this half-day workshop, we will work with you to develop a set of interview questions that go out…
  • How to Use Content Curation To Grow Your Online Presence

    Editorial
    23 Sep 2014 | 5:00 am
    Guest post by Don Sturgill. ————- In the not-too-distant past, information could be difficult to come by. One might need to travel to a large library, special collections or the headquarters of an association to get technical data. The Internet changed all that. Now, we are bombarded by information and often suffer from information overload. While this is a problem for many industries, the savvy marketing professional or social media expert sees it as an advantage. Grow Your Online Presence By categorizing and providing access to information, Google has become one of…
 
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    Christopher S. Penn

  • Social is as social does

    Christopher S Penn
    1 Oct 2014 | 3:04 am
    Amidst all the chatter about new social networks and how brands should be interacting with audiences, a simple lesson has been missed, one courtesy of Forrest Gump. The fictional character’s famous quote, stupid is as stupid does, is one equally applicable to social media: social is as social does. When marketing managers and directors are looking at numbers, charts, KPIs, and metrics about things like social media engagement, interactions per hour, new followers, etc. and wondering why social media isn’t delivering its fabled results, the answer can usually be found in that…
  • Social media analytics and accountability at SMB36

    Christopher S Penn
    30 Sep 2014 | 3:00 am
    I had the opportunity recently to speak at Social Media Breakfast Boston 36 about social media analytics, accountability, and measurement, using apple pie as an analogy: Special thanks to Bob Collins and Social Media Breakfast for having me! If you enjoyed this, please share it with your network! Want to read more like this from Christopher Penn? Get daily updates now: The post Social media analytics and accountability at SMB36 appeared first on Christopher S. Penn Blog.
  • What Starcraft should tell you about your social media strategy

    Christopher S Penn
    29 Sep 2014 | 3:00 am
    I’ve been playing the heck out of Starcraft II recently, having finally gotten around to buying it. It’s tremendous fun and is a true real-time strategy game, like Warcraft was before World of Warcraft. Starcraft teaches you a heck of a lot about tactical strategy because it’s fairly unforgiving of bad strategy. You know whether X idea is a good one or a bad one in short order. As you play the game, you have to build little buildings and troops, then place them on the map where you think they’ll do the most good. The catch is that you have a finite number of resources…
  • Business models of social networks

    Christopher S Penn
    26 Sep 2014 | 3:39 am
    When it comes to evaluating a new social network, such as the new Ello, one of the most important questions you can ask is how sustainable it is. The best perspective on the sustainability of any business is summarized by Jerry Maguire: How does this new social network – or any social network – plan to stay in business? After all, a social network isn’t free. There are servers – even in the cloud – that cost money. Bandwidth costs money. Disk space, even with platforms like Amazon S3 and EC2, still costs money, and the more popular a network is, the more money it…
  • Will your speech be a success?

    Christopher S Penn
    25 Sep 2014 | 4:20 am
    Lots of different public speaking programs claim the ability to help you be a successful speaker, to be able to make people love you and adore you. With the exception of Oratium (which is more about presentation architecture than on-stage charisma), I’ve not found any that address the fundamental flaw in most speaking programs. The fundamental flaw goes back to a direct marketing concept first created by Bob Stone in 1967. Stone simply said that direct marketing was a matter of three things in descending order of importance: list, offer, creative. If you don’t have the right list,…
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    Socialmedia.biz

  • How to maximize press coverage for your startup or business

    Guest
    29 Sep 2014 | 5:01 am
    Photo by Niuton may on Flickr (CC BY) This article originally appeared on Moz and is republished with permission. Post by Chris Winfield Over the past 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and so on), and I can tell you first-hand that it has helped me and my companies in an enormous way. It’s brought me: Publicity (obviously) Clients Partnerships Links Traffic Improved Employee Morale Credibility Money Even more important, I have helped hundreds…
  • Build a better company by building an online community

    Guest
    24 Sep 2014 | 5:01 am
    Photo by Susanne Nilsson on Flickr (CC BY SA) Or, how to build an awesome brand that takes flight This article originally appeared on Moz and is republished with permission. Posted by Mackenzie Fogelson CEO, Mack Web Solutions Every day, things are changing in search engine optimization. If you’re not already working on adapting, today’s the day. It’s time. It’s not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that’s been going around. It’s that there’s a way to integrate all the pieces into the big picture of building a better…
  • Top 10 social media tools for pro marketers

    Guest
    15 Sep 2014 | 5:02 am
    Mention, Zapier & Swayy should be in your marketing arsenal Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Megan Totka Chief Editor, ChamberofCommerce.com With so many tools and strategies for social media out there, it can be hard to know where to start. If you’re looking for a way to refine the possibilities, this list focuses on social media tools that marketing professionals are using successfully to get more from their social marketing. These tools range from free to paid,…
  • Do you have a domain name registration strategy?

    Chris Abraham
    8 Sep 2014 | 5:01 am
    Get an edge in search by going for the long term with your domain Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. What’s the first step in creating a domain name strategy for yourself, your business or your client? Step one is about brand brainstorming: thinking of a great domain name, registering it, perhaps buying it from its current owner, or perhaps registering it as a trademark with the United States Patent and Trademark Office. Step two is to make sure your online brand is locked…
  • Don’t believe what Google tells you about search

    Chris Abraham
    3 Sep 2014 | 3:55 am
    Photo by Alan Cleaver on Flickr (CC BY) How has Google misled us? Let us count the ways! Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. If you’ve been listening to Google of late, you’ve heard their spokespersons’ declarations that you should go merrily on your way producing content for your followers while making no attempts to improve your search rankings through explicit means. Focus on what you do best and ignore all that voodoo SEO stuff. Well. I’ll probably get…
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    Marketing Land

  • Up Close @ SMX East: Everyone’s Wrong About Influence Except Your Customers

    Susan Esparza
    1 Oct 2014 | 2:20 pm
    Are influencers as scarce as marketers once thought? Not in the age of social media and user-generated content. The post Up Close @ SMX East: Everyone’s Wrong About Influence Except Your Customers appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Up Close @ SMX East: Seven Steps To Success In Native Advertising

    Andy Betts
    1 Oct 2014 | 2:00 pm
    This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native advertising landscape. The advertising ecosystem is continuing to grow at rapid pace — and paid, owned and earned media channels are converging. This is... Please visit Marketing Land for the full article.
  • Marketing Day: New CTR Study, Avon CMO Profile & Google+ Restricts Views By Age & Location

    Amy Gesenhues
    1 Oct 2014 | 2:00 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Plans To Adjust Real-Name Policy Enforcement To Address Concerns Of LGBT Community Facebook plans to adjust how it enforces its real-name... Please visit Marketing Land for the full article.
  • #SMX Live Blog: Keynote Conversation With Jonah Peretti, Founder & CEO Of BuzzFeed

    Martin Beck
    1 Oct 2014 | 1:56 pm
    BuzzFeed’s founder and CEO Jonah Peretti will talk with Search Engine Land founding editor Danny Sullivan about how his publication has pioneered viral content, makes use of social media, the new wave of brands and native advertising, where search marketing fits into the mix and more. The keynote... Please visit Marketing Land for the full article.
  • Facebook Plans To Adjust Real-Name Policy Enforcement To Address Concerns Of LGBT Community

    Martin Beck
    1 Oct 2014 | 1:38 pm
    Facebook plans to adjust how it enforces its real-name policy after coming under strong criticism from the LGBT community. Today, Facebook’s chief product officer met with a group representing those angered by the company’s recent action against the accounts of a number of prominent... Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • Is Twitter About to Make a Huge Mistake?

    Jay Baer
    19 Sep 2014 | 3:00 am
    Tweetable MomentsMarketing is math.markwschaeferTweet This An Twitter Algorithm for Twitter Recently there have been rumors that Twitter is planning to implement an algorithm for the way it presents content: rather than a straight timeline that publishes every single update in reverse chronological order, Twitter would display a sorted newsfeed based on perceived relevance of the content. Mark is the co-host of marketing podcast The Marketing Companion and author of The Tao of Twitter:...Read the whole entry... »        
  • Does Content Marketing Fuel Our Worst Instincts?

    Sue Spolan
    18 Sep 2014 | 9:00 am
    Image via BigStockPhoto.com As individuals, we exist increasingly in a world that accommodates one person and one smartphone. When is the last time you saw a smartphone owner more than arm’s reach from his device? Day or night, the mobile obsession maintains a fever pitch. That loop between human and machine is ever tightening. And this is just the beginning. In the next three years, global smartphone penetration is expected to exceed the 50 percent mark, and in five years, global...Read the whole entry... »        
  • Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

    Jessica Gioglio
    18 Sep 2014 | 3:00 am
    To celebrate its 30th birthday, Burt’s Bees  took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8th with a dedicated microsite, plus promoted Facebook posts and tweets...Read the whole entry... »        
  • How Small Businesses Can Use Visual Content and Increase Conversions

    Tom More
    17 Sep 2014 | 9:00 am
    Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about...Read the whole entry... »        
  • This free pine tree reminded me of 2 key marketing trends

    Jay Baer
    17 Sep 2014 | 4:00 am
    Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation First, this pine tree is is a fantastic instance of marketing sideways. Marketing Sideways is where you don’t talk about your products and services per se, but talk about something else that your customers would value, using that as a way to create a relationship with those potential...Read the whole entry... »        
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    The Online Community Guide

  • What % Of Your Members Are You Comfortable Upsetting?

    Richard Millington
    30 Sep 2014 | 11:30 pm
    Patrick shares his decision not to post an article about female martial artists.  He asked a few female members of the community and decided not to publish the article because some might find it offensive.  Patrick's example may be unique, but in the broader context there is a obvious danger to not publishing articles that might offend/upset members. It leads to groupthink. It leads to a stale community that rejects new ideas in favour of the status quo. Better yet, the list of things people find offensive is too broad to act as a single decision point. Here's a screenshot…
  • A Quick Tip For Building Any Type Of Group

    Richard Millington
    29 Sep 2014 | 11:30 pm
    It's awkward when a group of strangers are dropped in a room together.  A few bold people will introduce themselves and start a discussion. Others will frantically try to think of a reason to speak to the person standing next to them.  The rest will play with their phones hoping someone tells them what to do. A simple tip, don't drop a group of strangers in a room together. Don't force everyone to introduce themselves to the rest of the group. This isn't natural. Neither party enjoys it.  Begin with you. Then invite a few people and begin chatting to them.
  • A Quick SPRINT Update - 1 Month To Go

    Richard Millington
    28 Sep 2014 | 9:00 pm
    We're now 1 month away from FeverBee SPRINT. We have about 10 places remaining for the workshop and a few more than that for the conference. Once the tickets have sold out, we won't be able to issue any more. If you're planning to go, buy tickets soon.  If you want the latest innovative ideas about building thriving communities, to connect with the top community pros in the world, and solve the specific challenges your community faces please sign up.    Full details at: http://sprint.feverbee.com. Note: We have a lot of special surprises for attendees. We…
  • Designing A Community For Your First 100 Members

    Richard Millington
    25 Sep 2014 | 11:30 pm
    Design your community for where it will be within the next few months, not now.  One client recently sent us incredibly vast and detailed plans to review. These plans dictated the entire social structure for a vast 10k+ community. These plans are designed to filter that sort of activity. But to get there, you first need to get your first 100 participating members. A community designed for your first 100 members is very different from a community designed for 1000 members. Take CommunityGeek below. We have news, we have forums, and a resources area. That's about it. That's…
  • What If Members Knew What We Know?

    Richard Millington
    24 Sep 2014 | 11:30 pm
    If your members were more aware of how their minds worked, would they act differently?  For example, if they knew that arguments tend to polarize people - would they still argue as much? Or with the same unending ferocity?  If they knew that we have less respect for those that feel compelled to defend themselves against any possible perceived slight, would they be as defensive and alert to any feasible slight? If they knew that it takes a certain number of 3 to 18 weeks (research varies) to form a habit, would they play a collaborative, active, role in trying to form the habit of…
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    Daily Blog Tips

  • Top 7 Web Directories for 2014

    Daniel Scocco
    30 Sep 2014 | 9:23 pm
    While most web directories have languished over the years, some are still going strong, and getting your site listed on one of them can still help you, both with traffic and with search engine rankings. In fact the web directories that managed to stay in business are the ones that work legitimately and try to provide a useful resource for their readers. Those don’t just accept any submission. There’s a screening process, and only useful and relevant resources get listed in each category. The value of a web directory is proportional with the editorial discretion each directory…
  • How to be Hated: A Blogger’s Guide to Zero Readers

    Guest Author
    29 Sep 2014 | 9:37 pm
    This is a guest post by Kevin Duncan of Be A Better Blogger. Want to know a sad reality? Everything you do as a blogger causes someone, somewhere, to dislike you. Why? Because it’s impossible to please everyone. If you write long posts, someone will wish they were shorter. If you mention someone’s website in a post you write, someone else will be mad you didn’t mention them. If you make a casual joke about Justin Bieber’s hair, someone (okay, lots of someones) will hate you with a fiery passion. Heck, someone out there is mad at me right now simply for using Bieber as an example in…
  • Big List of Sites with Royalty Free Images

    Daniel Scocco
    26 Sep 2014 | 9:27 pm
    Whenever you need an image to go along a blog post you simply go to Google.com, search for some keyword, select and download an image you like, and upload it to your site. Right? Wrong! Just because an image if available on the web it doesn’t mean that you can use it freely on your website. Any image carries a copy right, and you need permission from the author to use. Sure, the chances of getting in trouble by using an image on a blog post are small, but why risk it if there are dozens of options available where you can get royalty free images (i.e., images with a free license that you…
  • Top 50 Free Responsive WordPress Themes

    Daniel Scocco
    24 Sep 2014 | 9:13 pm
    As more and more users resort to tablets and smartphones to browse the web, having a mobile friendly design is already a must. In fact Google has been warning webmasters for a while that they should put extra effort into making sure their websites are compatible with mobile devices. There are different solutions available in the market, but having a responsive template is by far the best one, because it doesn’t force you to create two or more versions of your website, which might create problems for some users. If you are a WordPress user you can consider yourself lucky, as there are…
  • Building a .com or .net Brand

    Daniel Scocco
    24 Sep 2014 | 3:40 am
    This post is sponsored by Verisign. Every business has income and expenses, marketing, sales and customer service. Whether you “are” your own business or you are starting a new business idea, there are things that I have learned to become sacred in being successful. Here are five things that I have learned that have helped me build my brand: 1. Get a website! With a .com or .net domain name, you become “Internet Official” and you, your brand and your business become available 24/7 to the public! Even if you’re just thinking about starting a business, a website is a very important…
 
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    Poetslife

  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
  • Provident Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Provident Prepper: A Common Sense Guide toPreparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
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    Louis Gray

  • Automatic and Fitbit Data Show My Car Use Down 50% as Steps Are Up 33%

    30 Sep 2014 | 10:40 am
    It seems fairly logical that if you walk everywhere, you're probably driving less. But even as I've been on something of a Fitbit kick since early 2012, I've reached even higher highs in the last month-plus, and increased my daily goal to 15,000 steps (from 12,000), thanks to one simple change - opting to leave my car at home each workday and benefit from one of Google's most visible perks, taking the company shuttle.Looking at the data from Automatic, my dashboard shows I'm on pace to have set a new low for both miles driven and money spent on gas, this month, a full fifty percent below…
  • Blogs Still Trump Streams for Longform Content With a Long Shelf Life

    25 Sep 2014 | 9:30 pm
    Five or so years ago, the idea that one of the most visible bloggers would walk away from their website and completely move their presence to a third party network would have been a step short of scandalous. In fact, when top bloggers even took a month or two off before rejuvenating, that in itself was news. (See from 2007: Are Leading Bloggers Getting Blog Fatigue? and Robert Scoble's response) When the well-read and highly networked Jason Calacanis exited the blogging game in 2008, we all talked about it. When PR lead Steve Rubel deleted his blog in 2011, I was not happy.For many, the…
  • Zillowionnaires Common As Bay Area Property Prices Boom

    23 Sep 2014 | 11:15 am
    While much of the world isn't all that sympathetic to the concerns of a relatively well-off Bay Area population that is home to some of the most successful tech companies on the planet, there's a clear and increasing separation of the exceptionally comfortable (read: rich) group, and those being squeezed by a higher cost of living that is rapidly outpacing any kind of increase in income.As I wrote just over a year ago (See: DINKs vs SITKOMs and Other Family Finance Disasters), Bay Area housing costs are putting incredible pressure on families who haven't been lucky enough to partake in an IPO…
  • I Heartily Endorse This Event Or Product

    22 Sep 2014 | 2:45 pm
    Everyone's a cynic. Or at least it can often seem that way, when the concept of 'balanced' reporting means to find the gray cloud for every silver lining, giving equal weight to unequal issues or looking for ulterior motives from well intended people who genuinely find value from products, groups or communities.Many years ago, I made a decision to use my blog for good and not evil, per se. I recognized there was little value in tearing things down, and that my readers and I would benefit more from a series of highlights than a trolling muckery through half-finished products and half baked…
  • Rachio Users Save 10 Million Gallons of Water Amidst Drought

    16 Sep 2014 | 2:45 pm
    California, and much of the Western United States, is in the midst of an incredible drought. But despite the dire warnings to stop wasting water, most sprinkler systems are still pretty dumb, or are just too obtuse and challenging to operate, putting homeowners on the wrong side of conservation. Rachio, which makes a smart, good-looking system you can schedule with a mobile app, just told early users, myself included, that their combined efforts saved more than 10 million gallons - more than a drop in the bucket.Rachio's Note to Customers Today Reports 10M+ Gallons SavedUnfortunately, in…
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    Firebelly Marketing

  • Like It Or Not, Facebook Like-Gating Is Going Away

    Chad Richards
    10 Sep 2014 | 11:05 am
    Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.
  • Video Is More Important Than Ever On Facebook

    Chad Richards
    9 Sep 2014 | 5:09 pm
    Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site
  • Top 3 Firebelly Blog Posts Of August

    Chad Richards
    3 Sep 2014 | 8:14 am
    Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a
  • Twitter Analytics For All Users Now Available

    Chad Richards
    28 Aug 2014 | 3:20 pm
    Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and
  • #ALSIceBucketChallenge & Social Media: 3 Must-Reads

    Chad Richards
    22 Aug 2014 | 10:48 am
    By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done,
 
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    ConverStations: Small Business Improvements

  • Quotables Are Shareable

    Mike Sansone
    30 Sep 2014 | 9:16 am
    Winston Churchill once said, “The quotations when engraved upon the memory give you good thoughts.” Some of the most popular and widely shared pieces of content these days are quotes embedded in a text overlay on a beautiful image. The Thoughtography category is one of the most popular on my site. Before that, Quotes and Notes posts was a popular feature. Facebook and Pinstagram are loaded with albums and boards of quotes on images. Some of the most popular posts on blogs are collections of quotes with a particular theme. These quotables make for a great list post. Think about…
  • Are Website Builder Sites Really Less Expensive?

    Mike Sansone
    30 Sep 2014 | 2:20 am
    There are still a majority of small business that don’t have a website of their own. No, using Facebook as your only web presence doesn’t count as having a website – the page belongs to Facebook, so you’re on rented space. Thankfully for some, there are a plethora of website builders that make it affordable (cost) and easy (time) to at least get started by putting together a quick website for your business. But are these sites really less expensive than completely owning your own space? Often, small business owners want something simple to get started with – and…
  • Creating a Convictions List

    Mike Sansone
    29 Sep 2014 | 2:08 am
    There are To-Do Lists and To-Don’t Lists, Vision Boards and Action Boards, Manifestos and Mission Statements. While some business owners do very well with these, they are exercises that create meetings more often than breakthrough. Not always, but often. There is an exercise we do with small business owners that push them to create what we call The Convictions List. By creating a convictions list, we drill down to their core belief systems and ask tough questions that determine probable answers in advance of facing some difficult decisions. The opponent is overwhelm. The ally is The…
  • Week in Review: Posts and Podcasts September 21 – 27, 2014

    Mike Sansone
    28 Sep 2014 | 1:30 pm
    Week in Review September 21 – September 27: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 27, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog…
  • Choose Your Own View (Thoughtography)

    Mike Sansone
    28 Sep 2014 | 4:39 am
    There will come a time, and maybe has already arrived, when small business owners begin to venture out from their business and supplement or augment their revenue with freelancing opportunities. While the climates and economies of business continues to change, owners remain owners. The business location may change and even be offsite or on the move. Learning how to conduct business from anywhere will certainly continue to become an important skill. Choose what work you do – and where you do it. Choose your own view. Photo on Startup Stock Photos Choose Your Own View (Thoughtography) is…
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    RyanSpoon.com » Blog

  • SportsCenter App for iOS8

    Ryan Spoon
    25 Sep 2014 | 12:59 pm
    Yesterday we released an update to the SportsCenter App for iOS – optimized for iOS8 and including a rich, personalized widget. Users can now add the SportsCenter widget to their Today panel within iOS8. The widget includes live scores from your favorite teams and one-click access to listen to ESPN’s live Radio broadcast. You can actually customize which teams appear within the widget from the settings section of the SportsCenter App.
  • A New ESPN.com Is Coming

    Ryan Spoon
    16 Sep 2014 | 2:38 pm
    Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned ESPN.com. It is the first day of our Beta process – a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here). And you can learn more about the redesign and request early access here. Below are some questions and my answers from the Mashable article: What are the goals for the new ESPN.com? Simply put, we set out to build a…
  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100’s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
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    Direct Marketing Observations

  • How do you Measure Success?

    marc meyer
    30 Sep 2014 | 11:06 am
    I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. Translation-stacks of paper, folders, random scraps of paper, bar napkins and the backs of envelopes are not an uncommon sight on my desk. For me,…
  • How to Start the Day

    marc meyer
    3 Jun 2014 | 9:37 am
    I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff!
  • The State of Digital Marketing 2014

    marc meyer
    4 Feb 2014 | 11:43 am
    Thanks to the folks over at  Web Marketing 123 for this Infographic.
  • The Reality of Social Currency

    marc meyer
    20 Nov 2013 | 12:20 pm
    One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About…
  • The Biggest Social Media Story of 2013

    marc meyer
    14 Nov 2013 | 12:10 pm
    Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013.   Remember this because it will be the social media headline of 2013…   To quote The New York Times: What business makes no money, has yet to pass its third anniversary and just turned down an offer worth billions of dollars? Snapchat, a social media service run by a pair of 20-somethings who until last month worked out of a beachfront bungalow in Venice, Calif. The answer is in this last headline.     A better…
 
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    The Engaging Brand

  • 5 Critical Traits of An Entrepreneur’s Self Confidence

    Anna Farmery
    1 Oct 2014 | 5:33 am
    Self-confidence is such an important part of your business life. Self-confidence can be the difference between taking that calculated risk with your business strategy to win the market over and just working hard to stand still. When it comes to the social marketing the key ingredient is self-confidence, not arrogance but belief that you are doing the right thing, for the right people. So where an entrepreneur’s self-confidence come from? Self-confidence comes from working on a passion rather than in a business. Self-confidence comes from saying what you believe rather than what you…
  • Show 505 – Build a Brand That Reflects You

    Anna Farmery
    29 Sep 2014 | 4:08 am
    Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set? Today I am joined by Andy Hayes founded PlumDeluxe, a website that helps you create moments that matter. Founded in 2007 as an online community to foster a national conversation about mindfulness and self-care, it reflects who Andy truly is and his desire to keep encouraging individuals to create moments that matter with friends and family. Andy’s story is inspiring as he…
  • How To Win More Sales By Sacrificing More

    Anna Farmery
    25 Sep 2014 | 3:20 am
    What are you willing to sacrifice for business success? Think hard about it because at the heart of this question is what makes your business special. You see many businesses only use the term ‘sacrifice’ when they are discussing the cost of the service or the cost of the product. You hear  – What can we sacrifice to hit that price point? What sacrifices can we make to reduce our costs? That is the wrong way to think about business; profit is created through understanding what you will NOT sacrifice. Sacrifice is important. Sacrifice is at the heart of defining your brand.
  • Why Socialising is NOT Social Marketing

    Anna Farmery
    24 Sep 2014 | 9:59 am
    Blogging is one of the most underused and undervalued social media tools and I am glad! Because it means that if you take blogging seriously then you can still engage a committed audience. The emphasis for me is on the ‘engaged and committed audience‘. Yes, you can drive traffic from all social media tools. Yes, you can relatively easily increase likes and followers BUT are they potential customers? Are they people who share your values and who want to create value together for each other? For me that is the fundamental question. Being social is great, I love it BUT when it comes…
  • Show 504 – How to Sell Yourself and Your Expertise

    Anna Farmery
    23 Sep 2014 | 7:04 am
    Do you get embarrassed about selling? I know that I can be…..so on this weeks Engaging Brand podcast is a talk with Catherine Sandland (Presenting Queen on Twitter) someone I met when we both presented at the WIRE national conference. Catherine helps entrepreneurs to share and teach their expertise and today we talk about how to find our self confidence to sell yourself to other people What are the key elements of talking to groups of people? What are the gender differences on dealing with public speaking? Should you “fake it till you make it” or do you need to work on…
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    Brass Tack Thinking

  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
  • My Leadership Philosophy In A Nutshell

    Amber Naslund
    4 Sep 2014 | 7:25 am
    As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S. Truman once said “It’s amazing what you can accomplish if you don’t care who gets the credit.” I believe in this…
  • How I Balance Personal and Professional Online Today

    Amber Naslund
    30 Aug 2014 | 5:06 pm
    I’ve been visibly online since approximately 2004 or so, in varied media and communities online. Earlier if you count much more nerdy things. One thing has never changed: balancing what you share and with whom on the web is a delicate dance, and one that has no hard and fast rules. So, disclaimer: these aren’t rules either. It’s just how I have settled on doing things, for now, while I balance my desire to be very open, personal and vulnerable online while still maintaining a visible executive role with a great company (more soon on that, I promise). But I get asked about…
  • When Entrepreneurship Isn’t The Right Fit

    Amber Naslund
    28 Aug 2014 | 8:37 am
    Entrepreneurship these days is all the rage. There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. If you spend any time in internet land, however, entrepreneur-iness is next to godliness, or something along those lines. It seems you can’t swing a cat video without hitting yet another blog focused on entrepreneurship or small business, or another startup conference, or…
  • Smashing Soundbites: Is It Really All About Relationships?

    Amber Naslund
    11 Aug 2014 | 8:53 am
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. Let’s dissect this persistent little bugger and perhaps derive some useful tidbits from it. 1. What the heck constitutes a “relationship” anyway? Anyone can look up the dictionary definition of “relationship” and give me an answer. But what I really want to know is what - in the…
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    NTEN

  • The 15th issue of NTEN: Change is here: Advocacy and Visual Communications

    Joleen Ong
    30 Sep 2014 | 6:43 am
    The 15th issue of the NTEN: Change journal is out, focusing on Advocacy and Visual Communications: How to Rise Above the Noise. This issue is packed with actionable ideas, intriguing interviews, and impactful case examples that'll help you show what your mission means, and why it's important. >>Read the September 2014 issue! (read it on your desktop, mobile device, or Issuu app) Articles and interviews in this issue examines visual communications and advocacy across a range of angles. Features include: Seeing is Believing: The Power of Visual Communications, by Nicole Lampe,…
  • Weekly Event Round-Up (Sept. 29-Oct. 5)

    Joleen Ong
    25 Sep 2014 | 10:28 pm
    There's a lot happening at NTEN, and we want you to get involved! In this weekly roundup, you'll find the full list of NTEN events, opportunities, and deadlines for participation. Whether it's in-person events, such as NTEN Labs or 501 Tech Clubs, online Communities of Practice or webinars, or deadlines for contributing content or applications - this weekly round-up has you covered. Also, are you attending an NPTech-related event this month? Check out this page to see where NTEN will be in the community this month; we'd love to link up with…
  • Things We Like (September 2014)

    Steph
    25 Sep 2014 | 4:57 pm
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog. Here’s a Thing We Love: Ash Shepherd is NTEN's new Education Director! We’d welcome him to the party, but he’s been rocking the NTEN party for a good long while already. Drop him a line at his new email address: ash@nten.org. Makers of the world united digitally this summer to host 2,513 events in 86 countries. But “just because Maker Party 2014 is over doesn’t mean that the party has to end.” Truer words … If you feel like (re)making history, the British Museum is looking…
  • Developing the Data Value Chain

    Steph
    24 Sep 2014 | 4:02 pm
    Andrew Means Founder The Impact Lab "Data can create real value for your organization, but it isn’t pixie dust you can just sprinkle down for magical results." Data is like crude oil. In and of itself it isn’t valuable. Only when you do you something with it does it create real value. Only when it goes through a process is value created from this raw resource. The problem is that when we talk about “data” we often confuse the thing (a raw resource that is not inherently valuable) and the value chain (“the power of big data”). This confusion can lead organizations to…
  • The Unavoidable Decisions You Will Face with Donor Data Migration

    Steph
    24 Sep 2014 | 12:21 pm
    Samantha Carr Marketing Specialist Third Sector Labs You can’t take it with you. And by "it," we mean all of your legacy data, of course. No data migration project is easy. Data migration projects involving donor data (read: “highly degradable”) and the nonprofit industry (read: “technology shy”) are even more challenging. You have some avoidable decisions ahead of you. Facing down the unavoidable decisions now will ensure a more successful donor data migration project, saving you time and money.
 
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    PsyBlog

  • Memory Loss From Alzheimer’s Reversed For First Time With New Approach

    Jeremy Dean
    1 Oct 2014 | 7:29 am
    Nine out of ten patients with memory problems showed improvements with this novel multi-systems approach. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: This Blood Type Linked to Memory Loss Later in Life The Facial Expression That Fights Memory Loss The Surprising Impact of Weight Loss on the Emotions Blood Test for Alzheimer’s Breakthrough How Long-Term Stress Affects Short-Term Memory
  • How to Feel Good About Your Body and Worry Less About Imperfections

    Jeremy Dean
    30 Sep 2014 | 7:07 am
    Develop a more positive body image with this psychological approach to the self. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Surprising Motivational Power of Self-Compassion The Body Map of Emotions: Happiness Activates the Whole Body “I Am a Lovable Person!”: Why Positive Mantras Backfire For Some Powerful People Feel Taller Than They Really Are Why Dieting Does Not Usually Work
  • An Ancient Way to Heal The Mind Finds New Scientific Support

    Jeremy Dean
    29 Sep 2014 | 7:28 am
    The benefits were particularly strong for those who were stressed. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Remarkable Ways Nature Can Heal Your Mind Mental Health Problems Can Shorten Life More Than Heavy Smoking 20 Wonderful Effects Exercise Has on the Mind Meditation Benefits: 10 Ways It Helps Your Mind Urban Living: Green Spaces Improve Your Mental Health
  • The Secret to Raising A Well-Behaved Teen

    Jeremy Dean
    28 Sep 2014 | 6:38 am
    This is a vital cause of low mood, poor health and lacklustre learning in teenagers. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Later School Start Times Improve Sleep and Daytime Functioning in Adolescents Teen Myth: Marijuana is a ‘Safe Drug’ Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours Children Suffer Mentally and Physically From Astounding Levels of Homework Like to Stay Up Late? Different Neural Structures Found in the Brains of Night Owls
  • Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment

    Jeremy Dean
    27 Sep 2014 | 7:45 am
    Large study reveals the most effective treatment for social anxiety disorder. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Meditation is an Effective Treatment for Depression, Anxiety and Pain A Curious New Sleep Disorder That Affects One in Seven Antidepressants: Higher Rates of Psychological Side-Effects Revealed by New Study Long-Held Belief About Depression Challenged by New Study Social Conformity Effect Lasts Three Days
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    Media Culpa

  • 10 really awesome Airbnb places to rent in trendy Stockholm

    kullin
    22 Sep 2014 | 8:13 am
    Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination. The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. Here’s a list of a few of our favourite Airbnb listings in Stockholm, Sweden. 1. Renovated veteran bus A fully renovated 1976 bus situated in Bromma outside of Stockholm, with forest…
  • 14 percent of Swedish teens use Vine

    kullin
    19 Sep 2014 | 7:42 am
    Twitter’s video sharing service Vine recently announced that it has 100 million monthly active users. Until now we have not had any statistics about how many local Vine users there are in Sweden, but according to a new survey by GlobalWebIndex, at least 3% of Swedish mobile internet users age 16-64 use Vine on a montly basis. Among teens (age 16-19) the penetration is much higher as 14% say they have used Vine last month. The highest penetration among teens in the surveyed countries can be found in USA and Canada (25% and 22%).   There are no further details about how the survey…
  • Fashion app caught using fake LinkedIn profiles

    kullin
    5 Aug 2014 | 3:57 am
    I’m always a bit catious when someone out of the blue wants to connect with me on Facebook or LinkedIn, for example. Often when people want to network, there is some kind of common denominator, like we both now somebody, have worked for the same company or something similar. So when total strangers make friend requests, I always check them out. I recently got two friend requests from two unlikely individuals, both good looking women working for some fashion app called Okay and with a quite decent background in the fashion industry. One had been Creative Head of Glamour Magazine and the…
  • Company uses flight MH17 crash to sell life insurance

    kullin
    18 Jul 2014 | 2:20 am
    The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens. Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed. The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
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    Regular Geek

  • Geek Reading October 1, 2014

    Robert Diana
    1 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Real-time Analytics at Massive Scale with Pinot | LinkedIn Engineering Ansible Quick Start | ryaneschinger.com Pulse: Pure v Mixed…
  • Geek Reading September 30, 2014

    Robert Diana
    30 Sep 2014 | 8:00 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Memory – Part 6: Optimizing the FIFO and Stack allocators | Intersec Tech Talk Akka Notes – Actor Messaging – 1…
  • Geek Reading September 29, 2014

    Robert Diana
    29 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. JSON Path subscriptions | Superfeedr Reduce Boilerplate Code in your Java applications with Project Lombok | Java Code Geeks Blogs…
  • Geek Reading September 26, 2014

    Robert Diana
    26 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How to build and clear a reference data cache with singleton EJBs and MBeans | Java Code Geeks Optimizing event processing |…
  • Geek Reading September 25, 2014

    Robert Diana
    25 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Up and Running with Metal, Part 3: Lighting and Rendering in 3D | Metal By Example How to Trace Transactions Across Every Layer of…
 
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    Random Thoughts in Marketing

  • The BEST PR oppertunities are easy

    4 Sep 2014 | 2:32 pm
    You'll have to read through a few posts back to see it, but earlier I blogged about how AirBNB's new logo could have been used as an exceptional PR opportunity (that they blew). This post is about yet another PR hack that you could/should be using for your app.In just 5 short days Apple will launch their much anticipated new products and upgrades. Though Apple will host the press at their headquarters, think about all the press their stores received on previous launches. Now realizing this, know that the cost to have someone be a placeholder in line at an Apple store is historically anywhere…
  • First Movers get the press....

    31 Jul 2014 | 9:05 am
    I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.   It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).Lesson learned, when there is an opportunity to showcase your product integrated…
  • Twas Marketing that killed the tablet

    30 Jul 2014 | 3:14 pm
    So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.Number one you have a…
  • Yelp blew it with video

    30 Jul 2014 | 1:23 pm
    Yelp recently announced that it would add the ability for it's users to upload videos. Yelp blew it for multiple reasons in my opinion.First, understand that Smartphones are already a thorn in the side of many businesses.  In Yelp's main playground (restaurants), not only do they cause tremendous delay in the whole customer experience (people put wait staff on hold while they take selfies, etc), but more importantly for Yelp - Restaurants (and other small businesses) HATE Yelp. Now a business may or may not have a legitimate gripe with their online reviews, that's a different…
  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
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    Maggie McGary.com

  • 5 Trends Impacting Association Social Media in 2014

    Maggie McGary
    29 Sep 2014 | 6:49 am
    Even though I'm not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: ImagesA huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more…
  • Is SSL Essential for SEO?

    Maggie McGary
    23 Sep 2014 | 1:34 pm
    With so much recent press about huge-scale data breaches (Target, Home Depot, Healthcare.gov, etc), cybersecurity is--or should be--a priority for any online business. But what about people like me who host websites or blogs that don't sell anything or capture any data? On the surface, it would seem like we don't need to worry about stuff like securing websites...but it looks like Google is about to make you need to worry if SEO matters to you.Google recently announced that they're going to start using site security as a search engine ranking factor. Rather than me trying to explain the whole…
  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
  • Tired of Shutterstock Photos? 5 New Sources to Try

    Maggie McGary
    4 Aug 2014 | 9:09 am
    Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. All too often, posts about big data are illustrated with the same stock images of the same data center; posts about cybersecurity feature some variation on a lock with some kind of representation of “cyber” in the background...and so on. Especially as more and more tech companies invest in content marketing, I hope…
  • What You Need to Know Before You Install Facebook's Messenger App

    Maggie McGary
    29 Jul 2014 | 7:02 pm
    This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. Why? This is the sole reason they give in their FAQs about the change:Why is this changing?Messenger is much faster. You’ll get new messages instantly and can reply right away. In fact, we’ve found that people reply about 20% faster on…
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    connect.icrossing.co.uk

  • Why brands must overcome ageism to succeed in paid social

    Sam Fenton-Elstone
    30 Sep 2014 | 3:45 am
    Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn’t the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad. With Social Media Week London taking place last week, we analysed the demographic breakdowns for each network. We found that an impressive 45% of Facebook’s users are aged 35 and above and the number of users aged over 55 has…
  • Client Summit 2014: Our top take aways from the day

    Jenny Ellery
    19 Sep 2014 | 7:08 am
    From ‘What it is to be human’ to ‘How to buy beer’, iCrossing was answering the questions that really matter at its 2014 Client Summit yesterday. Taking place at the iconic Barbican Centre in London, the event saw an eclectic mix of talented individuals present their take on how brands can make the most of the moments that really matter to people. The speakers included Beau Lotto, a neuroscientist with a passion for design, Rita Clifton, dubbed the doyenne of branding by Campaign magazine and Jon Munro, who has the extraordinary task of marketing a whole country (Wales in case…
  • Scottish Referendum: Can we use social media to predict the outcome?

    Danny Chadburn
    18 Sep 2014 | 5:24 am
    With the future of Scotland balancing like a pre-tossed caber, I’ve done a little digging into the social profiles of each campaign to see what they’ve been up to. A couple of quick disclaimers. Firstly, despite my penchant for Tunnock’s Teacakes and being related loosely to snooker legend Stephen Hendry, I’m not Scottish – these views are purely analytical and in no way demonstrate the political leanings of myself or iCrossing. Secondly, without access to the social accounts of each side of the debate, we’re reliant on publicly available data. It’s…
  • Making sense of Google Analytics audience data

    Kirsten Shaw
    15 Sep 2014 | 6:14 am
    When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts. Earlier this year, Google added Demographics and Interest reports to the Audience section of Google Analytics (GA). Now not only can you see how many people are visiting your site, but how old they are, whether they’re male or female, what their…
  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst, reed.co.uk, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
 
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    C R U C E S

  • Nixie – A wearable drone

    Michael Myers
    30 Sep 2014 | 2:32 pm
    I love this but you may be asking yourself, “What would I do with this?” Not sure about you but . . . I would have it follow me down the slopes when I snowboard – recording the joy!
  • Alan Schaaf and breaking outside of your friends list

    Michael Myers
    10 Sep 2014 | 8:23 pm
  • OpenStreetMap turns 10

    Michael Myers
    10 Aug 2014 | 6:22 pm
    OpenStreetMap is 10 years old! I can’t believe it’s been that long . . . Here is some eye candy -which I believe shows how the data was mapped out over time. (At least that is what I chose to believe.) Enjoy!
  • Apple – MacBook Air Sticker Commercial (video)

    Michael Myers
    1 Aug 2014 | 7:34 pm
  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
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    Ben Werdmüller

  • Some reflections on a summer at @mattervc (written on the way to demo day)

    14 Sep 2014 | 3:09 pm
    Some reflections on a summer at @mattervc (written on the way to demo day) 5 min read When the garage door rose at 421 Bryant and a beaming Corey Ford welcomed us inside, I didn't know what would await us over the next eighteen weeks. What I found was an unparalleled support network, new tools that changed the way I thought about my nascent business, and a community of amazing entrepreneurs that I'm proud to call my friends.Matter's tagline is "change media for good". That mission was appealing to me: our media shapes us as a culture in profound ways. In a democracy, the population must be…
  • Don't keep your opinions to yourself

    7 Sep 2014 | 12:53 pm
    Don't keep your opinions to yourself 2 min read The web is the most powerful platform for learning that human society has ever known. Every time we encounter someone with different skills, contexts and ideas to us, we learn from each other - as long as we share those things.In many places, children are brought up to think of talking about politics as rude, and these attitudes can sometimes translate to social media. I feel very differently: while it may be rude to talk about differences of opinion at the Thanksgiving table, if only because the social norms have been set differently, I almost…
  • Why can't you comment on this post? #indieweb

    5 Sep 2014 | 9:46 am
    Why can't you comment on this post? #indieweb 2 min read I'm sometimes asked why my posts here on my Known site don't let people comment on them.The answer is: actually, they do. And I want to read your comments. Feedback is a gift.Known, like p3k, Taproot and a number of other platforms, uses an open technology called webmention to power its comments. Plugins are also available to help WordPress use webmention.What webmention gives us is a truly decentralized conversation: you can make a post on your site, mark it as being in reply to this post, and it'll show up as a comment here - but you…
  • Homebrew Website Club: September 10, 2014

    3 Sep 2014 | 11:59 pm
    Homebrew Website Club: September 10, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: September 10, 2014, 6:30pm Ends: September 10, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club…
  • Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about

    27 Aug 2014 | 7:49 am
    Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about 3 min read Fred Wilson is seeing a swing back towards personal blogging:There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.Which is exactly what I'm doing now, from my Known…
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    Social Networking for Newbies

  • Publishing your content on LinkedIn PULSE

    admin
    26 Sep 2014 | 3:20 pm
    If you’d like to publish your blog content on LinkedIn, LinkedIn’s PULSE will allow you to do this. On your Home page, in the field where you would type in a status update, look to the right of that box for a pencil icon. If you see the icon, you have the publishing tool. (If not, be patient…the tool is still rolling out.) Click on the pencil and a blogging space will appear.
  • How to tag your LinkedIn connections

    admin
    12 Sep 2014 | 2:40 pm
    Tagging your LinkedIn connections allows you to organize your contacts. In this video I show you how to perform this task.
  • How do direct people to your LinkedIn profile

    admin
    2 Sep 2014 | 2:24 pm
    I tell my clients that your LinkedIn profile needs to be viewed as your sales page vs. your resume. If you have an effective profile then you’ll want to maximize it’s exposure. The short video below shows you how to find your LinkedIn URL so you can share it with people.
  • How to add a YouTube video to your LinkedIn profile

    admin
    24 Aug 2014 | 2:24 pm
    Adding a video to your LinkedIn profile is very simple and easy. The following short video shows you how to do this.
  • How to request a LinkedIn introduction to a 2nd degree connection

    admin
    21 Aug 2014 | 2:17 pm
    LinkedIn is all about getting introductions FROM the people you know TO the people you’d like to meet. In the following short video you can see both the mechanics and the strategic approach to making this happen.
 
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    Growmap

  • Understanding How Innovation Creates Successful Businesses

    Gail Gardner
    22 Sep 2014 | 12:28 pm
    Change is the one thing that drives every industry. It affects the way that customers experience the things they love. When that change is beneficial to a large degree, then it becomes known as innovation. What counts as innovation? Consider those once-outlandish ideas such as computers you can take with you while on the go, phones that can surf the Internet or an online game with millions of players worldwide. These things wouldn’t be possible without leaders who considered the risks of trying something different for the sake of progress. Carefully Crafting Smart and Innovative…
  • 6 Financial Tips for Your Small Business

    Gail Gardner
    19 Sep 2014 | 12:21 pm
    As a small business owner, you’re well aware of how tough today’s economy can be. Forbes reported that 8 out of 10 small businesses in the U.S. fail within their first 18 months for a variety of reasons. No matter the cause, however, the failure of a business will almost always have roots in some kind of financial hardship. This is especially true when it comes to smaller businesses, where entrepreneurs are scraping up every last penny they can in order to see their vision for a successful business come to fruition. While scrimping and saving isn’t always easy, it’s…
  • Take Your Accounting to the Next Level, but with QuickBooks or Xero?

    Gail Gardner
    16 Sep 2014 | 7:01 am
    As the business world becomes more reliant on the cloud and working on-the-go, many small business owners will start to look at every aspect of how their business operates, including their accounting software. Any Google search for accounting software will turn up a bevy of choices, including newcomer Xero. For years, accounting teams across the globe had one go-to piece of accounting software: Intuit QuickBooks. That’s not the case anymore. Comparing the two software does carry a few key narratives: The little guy vs. the big guy; new vs. old; and hip vs. proven. Both pieces of software…
  • How to Use Local Business Directories to Increase Visibility and Sales

    Gail Gardner
    14 Sep 2014 | 4:22 pm
    Even in small towns, all your potential customers do not know how to find you. For years I’ve been encouraging bloggers to focus more locally. What we really need are local directories to quickly find only businesses that are in your area. The challenge is to get sufficient numbers of small businesses to list themselves on and promote the same site. Hasan Saleem has added a Local Search Directory for businesses in the United States to his long established directory site. Sample Business Listing – Click image to see actual listing How to Get the Most Out of Local Listings When…
  • What to Look For In a Digital Agency

    Michael Jenkins
    11 Sep 2014 | 10:01 pm
    So, you’ve finally made the decision to make the big leap. You’ve given it a lot of thought, weighed the options and looked at the playing field. Now, it’s time to hire a digital agency. That being said, you don’t have any experience in this area. You may not be familiar with the terms, and how all this digital stuff works in the first place. So, just how do you go about selecting the agency that’s just right for your company? Well, glad you asked. Here are a few simple steps you can take to find just the digital marketing agency that’s perfect for you. Check with Your Peers…
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    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
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    Social Media Bird Brain

  • Social Media and News Nonprofits

    24 Sep 2014 | 3:54 pm
    From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don't look at that news in an in-depth way, so if you're wanting to get people more involved with the news you have to share,
  • Where Your Content Marketing Went Wrong

    3 Sep 2014 | 12:00 am
    This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin Update on Adventures in Customer Service You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails
  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
 
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    Corporate Eye

  • The Evolution of the Coca-Cola Brand

    Susan Gunelius
    30 Sep 2014 | 2:00 am
    Just last week, I published an article here on the Corporate Eye blog about leveraging company culture for brand storytelling. A couple of days later, Fast Company published a perfect example of using brand history for storytelling that I want to share with you today. In its 2-minute and 11-second video, the team at FastCo Studios tells the 128-year history of Coca-Cola using words and images. It’s not just a great example of brand storytelling, it’s also a great example of visual storytelling through short-form, social content. The video is brief, laser-focused, fun, interesting,…
  • Dealing with unsuccessful candidates – without damaging your brand

    Karin Schroeck-Singh
    29 Sep 2014 | 2:23 am
    Being rejected in life is a normal thing that happens to everyone once in a while. It’s not much different in the corporate world. I remember when I received rejection letters in the past. Somehow the content was always very similar, they included words such as “unsuccessful”, “unfortunately”, “unable to consider you for this position”, “regret to inform you” etc. That’s surely something that nobody enjoys reading. Therefore, I would like to provide you with some tips on proper etiquette when dealing with job candidates who have not been chosen for an interview. Do’s: DO…
  • Instagram Tips for Brand Marketers

    Susan Gunelius
    26 Sep 2014 | 5:30 pm
    Do you use Instagram for brand marketing? While it’s not the top social media tool used for marketing, it can be very effective in building brand awareness, communicating brand experiences, and developing brand perceptions among consumers. Recently, Dan Zarrella of Hubspot conducted a study to try to determine how to get more followers and likes on Instagram. Brand marketers, listen up. There is some really useful information in the data. Zarrella studied nearly 1.5 million images from more than 500,000 Instagram users to come up with his conclusions. You can see the details in the…
  • Only 1 in 7 Companies are Highly Customer Centric

    Susan Gunelius
    24 Sep 2014 | 12:55 pm
    New research from the Chief Marketing Council (CMO) and SAP reveals that most marketing executives agree on three specific things. First, nearly 3 out of 4 of them (73%) agree that customer centricity is critical to success for the business and for their own roles. Second, nearly 9 out of 10 of them (86%) agree that customer centricity is not high for their businesses. Third, nine out of 10 marketers agree that their customers would not say their businesses are customer centric. This is bad news and reveals a significant gap in business strategy. In its Mastering Adaptive Customer Engagements…
  • Leveraging Company Culture for Brand Storytelling

    Susan Gunelius
    22 Sep 2014 | 4:17 pm
    How do you come up with ideas for brand storytelling? Buyer personas can become characters and consumer problems can become story conflicts, but brand stories should cover external and internal stories. To effectively communicate your brand promise through brand storytelling, you need to tell the whole story. This is where your company culture can become a source of many brand story ideas. A powerful company culture that executives truly live and which trickles down through all levels of the organization can become a story unto itself. Just look at Zappos to see how a company culture can…
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    Technology & Marketing Law Blog

  • A Seismic Ruling On Pre-1972 Sound Recordings and State Copyright Law–Flo & Eddie v. Sirius XM Radio (Guest Blog Post)

    Eric Goldman
    1 Oct 2014 | 8:53 am
    By Tyler Ochoa [Eric's intro: in Tyler's cover email to me, he told me the ruling was "huge, as in 1906-San-Francisco-earthquake huge.  It literally could result in undoing 75 years of copyright history."] A federal court in California has held that a California statute, Civil Code §980(a)(2), protects sound recordings fixed before February 15, 1972 against unauthorized public performance.  The ruling is a victory for Flo & Eddie, Inc., a corporation that owns the rights to sound recordings made in the 1960s by the musical group The Turtles, including the hit song “Happy Together”;…
  • Washington State Supreme Court Hears an Interesting Privacy Case: Dillon v. Seattle Deposition Reporters

    Venkat Balasubramani
    30 Sep 2014 | 9:35 am
    This is a super interesting case that’s working its way through the courts in Washington. In a nutshell, T-Mobile was a defendant in a breach of contract lawsuit brought by NetLogix in the Western District of Washington. T-Mobile was represented by Davis Wright. Dillon, a former VP of NetLogix, approached T-Mobile’s lawyers and said he wanted “talk about the facts.” Shutterstock / SoulCurry – I love My Privacy The next day, Dillon called and spoke with the DWT lawyers, who had a court reporter transcribe the conversation. (The court reporter and DWT lawyers were both listening…
  • Congress May Crack Down On Businesses’ Efforts To Ban Consumer Reviews (Forbes Cross-Post)

    Eric Goldman
    29 Sep 2014 | 8:42 am
    Photo credit: man’s mouth with bronze or gold metal zipper // ShutterStockImagine a dentist telling her patients that they can’t write online reviews about her. Or a hotel deducting money from a newly married couple’s security deposit if any member of the wedding party blasts the hotel on Yelp. These types of stories might sound fanciful, but they are true–and stories like these are becoming increasingly common as some businesses panic about the growing importance of consumer reviews. Recently, Reps. Swalwell and Sherman introduced H.R. 5499, the Consumer Review…
  • Trademark Owners Just Can’t Win Keyword Advertising Cases–EarthCam v. OxBlue

    Eric Goldman
    28 Sep 2014 | 10:00 am
    I have repeatedly observed that trademark owners routinely lose their lawsuits against advertisers who buy their trademarks as advertising keywords. (This is in addition to the futility of bringing trademark lawsuits against search engines, which almost no one does any more). I can’t recall the last time that I saw a trademark owner win a keyword advertising lawsuit; since the Network Automation case, those wins have been scarce. Today’s case involves two companies in the security camera business. EarthCam initiated a wide-ranging trade secret, CFAA and copyright lawsuit against…
  • NLRB Invalidates Employer’s Blogging Policy And Reverses Firing Based On Facebook Posts

    Venkat Balasubramani
    27 Sep 2014 | 11:28 am
    This is another NLRB Facebook firing case. The employer is a bar and restaurant whose employees were chatting on Facebook about owing amounts in taxes allegedly as a result of paperwork mishaps on the employer’s part. LaFrance, a former employee posted: [m]aybe someone should do the owners of TriplePlay a favor and buy it from them. They can’t even do the tax paperwork correctly!!! Now I OWE money…..Wtf!!!! The following responses ensued: You owe them money..that’s fucked up [a Facebook friend and customer] I FUCKING OWE MONEY TOO! [current employee] The state. Not Triple Play. I…
 
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    shesgotclients.com

  • My LAST EVER Get OUT There–Live! Workshop is Just Weeks Away!

    Christine
    1 Oct 2014 | 2:54 pm
    These days, people aren’t going to the Yellow Pages to find the services and products they need, right? And, as a business owner or aspiring business owner, you may already have a presence online–but it’s not translating to dollars and cents. I’m holding my 3-day live event this November 13-15 just outside Philadelphia called Get OUT There–Live… and I’ll be walking you through step-by-step how to build a profitable, fun online business, be seen as a respected go-to expert, and create an irresistible online presence that makes you money 24/7 AND allows you to impact…
  • I’m Going on Tour to See You!

    Christine
    3 Sep 2014 | 6:27 pm
    I’m going on a “mini-tour” to see you! Registration is now open for my Get OUT There—Live! Tour! What does it mean? I’m visiting a couple of cities to teach my process for growing a business that’s aligned with your values and allows you to serve many more people… by leveraging the Internet and using authentic, engaging marketing to attract your most ideal clients and get out there in a really big way. It’s something I’ve never done before! One of the coolest things about it? We’re making it very easy and affordable for you to get this information! You’ll spend a…
  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
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    Online Marketing Blog - TopRank®

  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    Lee Odden
    1 Oct 2014 | 4:20 am
    Answering any question about what’s next in B2B marketing must involve the increasing attention on buyers as people vs. simply “business to business”. The human element of business marketing has attracted a lot of play in the B2B marketing conversation and rightly so. While there are many changes and trends to consider to stay ahead in the B2B marketing game (paid, earned, owned and shared media for example) the thing that unites departments, tactics and technologies is common ground and common goals. By viewing B2B marketing from the buyer’s perspective, whether…
  • Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

    Brooke Furry
    30 Sep 2014 | 3:50 am
    Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good fire going. Fires don’t tend themselves. They need oxygen and fuel to survive. Someone has to actively feed the flames with new wood and stoke the embers when the flames start to die out. In other words, fire isn’t self-sustaining. As digital marketers, our “fire” is the…
  • B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

    Lee Odden
    29 Sep 2014 | 7:28 am
    My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how we used SEO with PR content to attract incoming media opportunities on top of outbound media pitching and brand content creation. As time went on and content as the key player, other disciplines converged in our B2B marketing practice. Since then, the coming together of…
  • Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

    Ben Brausen
    26 Sep 2014 | 3:45 am
    SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, Twitter’s short video sharing social network, reveals new data from GlobalWebIndex. AllTwitter Pinterest and Instagram are Strongly Associated with Smartphone Addiction - A study from Baylor University on smartphone addiction found that certain activities — notably…
  • Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

    Andy Thomson
    24 Sep 2014 | 11:33 am
    In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and…
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    FUEL LINES

  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
 
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    Kneale Mann | Leadership

  • Our Big Brain

    Kneale Mann
    30 Sep 2014 | 7:28 am
    It’s often said that we use a small percentage of the potential of our brain. There are things we can overcome, do, create, and accomplish, if we access additional information and abilities within it and ourselves. Teamwork, trust, and collaboration are becoming even more important in the workplace. Competencies are important, abilities are critical, but where companies find success is when the connections between us strengthen.Tom Wujec is an information designer who explains in his TEDTalk three areas of our brain that help us understand words, images, feelings, and connections and how to…
  • We Can...

    Kneale Mann
    27 Sep 2014 | 3:30 am
    We can learn. We can teach. We can hear. We can stop. We can know.We can act. We can drive. We can grow. We can cry. We can do. We can switch. We can help. We can call. We can bend. We can try.We can play. We can like. We can think. We can stretch. We can live.We can gift. We can swerve. We can go. We can dream. We can touch. We can move. We can thank. We can shape. We can win. We can fall. We can lend. We can run. We can draw. We can reach. We can love.The key may not be whether we can but whether we will.__________________________________________________________________Kneale Mann | People…
  • The Past Has Passed

    Kneale Mann
    24 Sep 2014 | 5:22 pm
    The phase seems easy enough to grasp. No matter how much effort we exert, money we possess, or expertise we apply, there is nothing we can change that has already happened. Yet many of us get stuck on events or behavior from the past. What should have been? What could I have done?It’s all irrelevant now, but for some reason we spend far too much of our consciousness on what happened and what may happen.Individual TeamworkYou see this in organizations as well. It’s the way we do things around here, we can’t do that at this company, and all the while, we create memes that drive us or…
  • Perspective

    Kneale Mann
    18 Sep 2014 | 4:48 am
    At an early age, we’re told to be brave. Don’t whine or I’ll give you something to cry about. We are not born with fear, but it rears its ugly head early on, sometimes through innocuous events. A bit here, a smidge there, and suddenly we are thrust into the world where others are told to be brave and not cry and not show their insecurities.We climb the ladder, finish the project, attend the meeting, rush to the event, answer that email, respond to that request, get on that conference call, make that flight, make eye contact, smile brightly, and we keep running.Splash in the faceWe get…
  • The Best Place to Start

    Kneale Mann
    15 Sep 2014 | 3:19 am
    I was sifting through old notes and saw two quotes that were well timed. Karen Lamb said a year from now you will wish you had started today while Jim Rohn said if you really want to do something, you'll find a way, if you don't, you'll find an excuse.We all have ideas we don’t act on. We may be waiting for the best time, more money, or permission. We may be out of excuses and left with one option. The best time is right now.__________________________________________________________________Kneale Mann | People + Priority = Profit lamag
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    The Fresh Peel

  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Orkut Has Shut Down

    Mark Brooks
    1 Oct 2014 | 9:44 am
    IBNLIVE - Sep 29 - Orkut, Google's first foray into social networking, has closed down. Google declined to say how many users Orkut had. Orkut, which was widely used in Brazil and India, was launched early in 2004 - the same year that Facebook was founded. Google would preserve an archive of all Orkut "communities". See full article at IBNLive See all posts on GoogleSee all posts on Orkut
  • MyCircles: Match.com, Facebook And LinkedIn In One

    Mark Brooks
    1 Oct 2014 | 9:39 am
    TECH.CO - Sep 29 - MyCircles is an affinity-based social network that allows its users to customize their online experience by joining specific ‘Circles’ that are of interest to them in one of three services; online dating, social networking, and professional networking. The idea of “your circles” sounds familiar to Google+. But MyCircles founder said he came up with the concept back in 2007. Google announces Google + Circles in 2011. by Camila SouzaSee full article at Tech.co See all posts on MyCircles
  • Facebook Ads Will Follow The Users Around

    Mark Brooks
    1 Oct 2014 | 9:33 am
    MASHABLE - Sep 29 - Facebook will use its new ad network, Atlas, to serve up ads on non-Facebook sites based on what Facebook knows about users. Atlas is a former Microsoft property that Facebook bought last year for ~$100M. It is a sort of alternative to Google's AdWords, which will let advertisers follow users across the web and mobile devices. by Todd WassermanSee full article at Mashable See all posts on Facebook
  • 31K People An Hour Are Joining Ello

    Mark Brooks
    29 Sep 2014 | 10:54 am
    VOX.COM - Sep 27 - A brand-new social networking startup - Ello - has gone viral. The new version of Ello launched in April 2014. The site went viral after the Daily Dot published an article titled "The great gay Facebook exodus begins." Almost immediately, new members were flocking to the site at a rate of 4K new users an hour. By September 25, 31K people were joining Ello every hour. People genuinely dislike Facebook for a lot of reasons, including ads. An ad-free social network that doesn't sell users information is a welcome alternative. But the main reason is apparently Facebook's…
  • Facebook Is Developing Drones To Provide WiFi

    Mark Brooks
    29 Sep 2014 | 10:40 am
    TELEGRAPH.CO.UK - Sep 25 - Facebook will create thousands of semi-autonomous drones the size of jumbo jets which will fly 17 miles above the Earth to provide wireless internet access to the 4 billion people currently unable to get online In March, Facebook was in negotiations to buy drone maker Titan Aerospace, which was snapped-up by Google. Now it seems that the company is developing its own drones instead. by Matthew SparkesSee full article at Telegraph.co.uk See all posts on Facebook
 
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    HighTalk

  • 3 Reasons Why Facebook Communities Are Dead

    George F. Snell III
    24 Sep 2014 | 7:51 am
    When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]
  • Fewer Choices, Please…

    George F. Snell III
    22 Sep 2014 | 1:46 pm
    Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]
  • Going Live is Really, Really Hard

    George F. Snell III
    10 Sep 2014 | 9:45 am
    For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]
  • What is Brand Content Supposed to Do?

    George F. Snell III
    1 May 2014 | 11:17 am
    It’s primary mission? It’s prime directive? Simple. Inform, entertain or do both. Brand content shouldn’t be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, product or service can do for its customers – whether they are businesses or people. Content should be […]
  • All Media is Paid

    George F. Snell III
    29 Apr 2014 | 9:18 am
    Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]
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    Sydney: Unfiltered.

  • Roadblocks: Unfiltered.

    Sydney
    11 Sep 2014 | 6:21 pm
    Since the beginning of the year, I’ve been on a path of self-discovery. Well, I guess I’m always on that path, but I’d say 2014 has been the (not very well planned) year of figuring out “Who Is Sydney” vs. “Who Everyone Expects Sydney To Be” – and it hasn’t always been pretty. I could sit here and say that everything about 2014 so far is sunshine and rainbows, but then I’d be lying. And if you know me, you know I’m not good at lying, which is why I gave it up a long time ago. So, who is Sydney? That’s a good fucking…
  • Catching Up

    Sydney
    26 Aug 2014 | 3:18 pm
    Holy guacamole, it’s been awhile since I’ve written here. Since my last post, here’s a quick rundown of life stuff: I trained and competed with Elsinore Horizon in 2013 to score a 16th Place (out of 42 teams) finish at our first trip to the USPA National Skydiving Championships. Our friend Chris took his own life in January of this year. Barry got promoted to School Manager at Skydive Elsinore. We adopted Herbie, another Puggle. My uncle Mike passed away. Horizon got a new lineup, and things were going swimmingly. One of my teammates had an injury that threatened to put her…
  • Skydiving at Sea: Ripcord by iFly on Quantum of the Seas

    Sydney
    16 Apr 2013 | 9:17 am
    You guys. YOU GUYS. Royal Caribbean just announced that there will be a wind tunnel, Ripcord by iFly, on their new ships, Quantum of the Seas and Anthem of the Seas. YOU GUYS. The tunnel will overlook the Flowrider surf simulator and offer views of the wide open seas. Tunnel time. At sea. It doesn’t get much better than this. Check it out: As you all know, Barry and I got married at SkyVenture Colorado, followed by a cruise for our honeymoon. It seems only fitting that we renew our vows at sea. I’m on a mission to make that happen. My dad was in NYC live for the reveal event of…
  • We’ll be Four Seasons guests for life.

    Sydney
    13 Nov 2012 | 10:05 am
    This is a story all about how (… not Fresh Prince-style, but kinda) the Four Seasons is excellent at what they do, offline and online. I’m a sucker for a consistent brand experience. Think, Chipotle for food, and Southwest Airlines, JetBlue, and Norwegian Cruise lines to name a few excellent travel experiences as of late. When you find a brand who does the in-person experience as well as they do the online brand experience, it’s a magical thing. I’ve already shared the story of how the Four Seasons in Denver won our hearts for our pre-wedding and wedding-night stay. To…
  • Specialty dining = thebombdotcom on Norwegian Pearl

    Sydney
    8 Oct 2012 | 9:37 pm
    Pretty stoked about the Teppanyaki dinner B and I just booked for our first day at sea on the Norwegian Pearl. Deemed the “Benihana at Sea” – I’m a sucker for the show when they’re flinging rice and shrimp everywhere. I haven’t been to a Benihana-type restaurant with B yet, but I’m pretty sure he’ll be wowed by my shrimp-catching skills. But there are a bunch of different specialty dining options on board the Blake Shelton Cruise. Check out this great write up by Nancy Schretter. Dining Choices Sizzle on the Blake Shelton Cruise By Nancy…
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    Jeff Korhan - New Media and Small Business Marketing

  • Your Business Story is Marketing

    Jeff Korhan
    29 Sep 2014 | 7:11 am
    Your story is who you are, and the same holds true for your business. The question is how much attention does your business dedicate to what is arguably its most powerful marketing? Tell a True Story Ann Handley, author of Everybody Writes says, “What matters now is telling a true story well.” The truth has a way of shining through, and that’s especially relevant for business marketing. Embedded within your business story is the vision that inspired it, the mission that it is committed to today, and even subtle qualities like your core values. This is why the first pages of most…
  • Micro-Business Economy: The Future of Social Media for Employers

    Jeff Korhan
    26 Sep 2014 | 11:04 am
    Listen to the Episode Below (00:39:07) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 10 of This Old New Business weekly business podcast with Jeff Korhan. This episode is a powerful glimpse into the future of business and the role social media is going to play in it. When I first learned about Laura’s story I reached out to her because there are not nearly enough case studies that show how social media works to increase sales, especially for traditional “brick and mortar”…
  • Grow Your Business Audience Without Google

    Jeff Korhan
    22 Sep 2014 | 8:36 am
    Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of us are scratching our heads for the motivation behind this change. It seemed to be the right thing to do for authors, while also personalizing search results to make them more credible. Nevertheless, what really matters is what we can learn from it moving forward. Your…
  • Everybody Writes: How to Tell Your Business Story

    Jeff Korhan
    19 Sep 2014 | 1:45 am
    Listen to the Episode Below (00:32:42) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a ground level, first by discussing why people have a complicated relationship with…
  • How to Market to Your Audience Influencers

    Jeff Korhan
    18 Sep 2014 | 2:30 am
    Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision maker. In every selling situation there are direct and indirect influencers. Tweet this. Our job as sales and marketing professionals is to identify and understand this extended audience, and then respond to their influence with our primary decision makers. The Circles of…
 
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    Phil Gerbyshak

  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
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    We First Blog

  • Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling

    Simon Mainwaring
    30 Sep 2014 | 9:56 am
    There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.’ During his time at Patagonia, he has implemented vanguard environmental and sustainability initiatives including Freedom to Roam, Common Threads, and the Footprint Chronicles that have quite literally reinvented the way…
  • Signposts From Big Brands: How to Rapidly Build Your Company in 2015

    Simon Mainwaring
    24 Sep 2014 | 2:40 pm
    The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic shifts: 1. Purpose is driving profit: Whether it’s a B2B company like IBM talking about how a better world is being ‘Made by IBM,’ or a small fast-casual restaurant chain like Chipotle stealing market share by promoting ‘Food with…
  • Purposeful Storytelling Now Table Stakes For Brands

    Simon Mainwaring
    23 Sep 2014 | 1:41 pm
    Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent saying they’ve boycotted a brand in the past 12 months, and those companies on the Meaningful Brands Index outperforming the stock markets by 120 percent, Edelman’s key learning from its annual Trust Barometer Report sums up this opportunity…
  • Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

    Simon Mainwaring
    18 Sep 2014 | 2:22 pm
    There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM…
  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
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    Social Media University, Global

  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
  • Why Ice Buckets are Contagious

    Lee Aase
    4 Sep 2014 | 4:15 am
    I’ve recently been listening to an audiobook by Jonah Berger called Contagious: Why Things Catch On. It’s based on Berger’s Ph.D. research into why some ideas or products get lots of word of mouth, while others don’t. It’s about a seven-hour audiobook that condenses his more academic work, and it’s good listening for workout time. Berger describes six key principles that helps products or ideas go “viral.” Those six characteristics are: Social Currency – How does it make people look to talk about a product or idea? Does it make people look…
  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
 
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    AdesBlog.com

  • Startups Around Blockchain Technology

    admin
    22 Sep 2014 | 9:02 am
    When you mention Bitcoin, first thing that comes to people’s minds are that it’s an anonymous digital currency (it’s actually far from anonymous but that’s a discussion for another post). So it’s primarily associated with “digital money” for majority of people. But it’s much more than that. The underlying technology that Bitcoin is built upon is called Blockchain. Blockchain in simple terms is a decentralized platform that keeps track of all the transactions ever executed on the platform. It’s transparent and it’s decentralized, in…
  • OhLife Alternative

    admin
    21 Sep 2014 | 2:36 am
    It’s a shame that OhLife is shutting down. If you didn’t know what it was, it was a service where it periodically (eg; daily, weekly, monthly, depending on what you choose) sent you an email asking “How was your day today?”. You would just reply back to the same email describing your day, week, month, and it would save it in your account in OhLife.com. And one of my favorite bits of the service was, it would include a random post from your life, saying; “Oh snap, remember this? 175 days ago you wrote…” (see above screenshot). What I liked about the…
  • How to Find Pro UI Designers for Your Startup

    admin
    8 Jun 2014 | 10:46 am
    Say, you have an idea for a startup which you would like to build MVP (minimum viable product i.e most basic version) of it but don’t know any decent UI designer who can visualize your idea and turn it into this amazing User Interface; the likes of Instagram and other similar cool apps. If you have done web or mobile app projects of your own before, I’m sure you know what I’m talking about – it’s a challenge to find pro User Interface designers. Most of the time, prior to deciding if you should hire full-time developers and designers for your startup, optimal…
  • Bookurve – Amazon books, cheaper with free shipping to Malaysia

    admin
    1 May 2014 | 11:33 am
    If you are an avid book reader in Malaysia and often purchase books from Amazon, you must already know how much the shipping fees are pain in the neck. Bookurve, a local startup that was founded by my friends Hossein and Lian Shen is addressing this issue. Value proposition of their startup is simple; Give access to wide selection of books (almost any books sold at Amazon is available on Bookurve) At a cheaper price (usually 20-40% cheaper than Amazon) With free shipping if you order above RM25 (for West Malaysia) They have taken few pivots to reach to their current business model. And…
  • Getty Images – Millions of Free Stock Images for Bloggers

    admin
    11 Mar 2014 | 2:37 am
    Largest stock photography site Getty Images has recently made a major change to its licensing options. As a result, big bulk of its 35 million image library is now free to use for bloggers and internet publishers. Below is how it will look when you embed an image from Getty Images to your blog or website. As part of the image, at the bottom, there will be a branding at the left corner – Getty Images’ logo will be displayed. And at the bottom-right, there will be social sharing and re-embed buttons. This makes it very easy for us – bloggers – to find the right image for…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Orkut Has Shut Down

    Mark Brooks
    1 Oct 2014 | 9:44 am
    IBNLIVE - Sep 29 - Orkut, Google's first foray into social networking, has closed down. Google declined to say how many users Orkut had. Orkut, which was widely used in Brazil and India, was launched early in 2004 - the same year that Facebook was founded. Google would preserve an archive of all Orkut "communities". See full article at IBNLive See all posts on GoogleSee all posts on Orkut
  • MyCircles: Match.com, Facebook And LinkedIn In One

    Mark Brooks
    1 Oct 2014 | 9:39 am
    TECH.CO - Sep 29 - MyCircles is an affinity-based social network that allows its users to customize their online experience by joining specific ‘Circles’ that are of interest to them in one of three services; online dating, social networking, and professional networking. The idea of “your circles” sounds familiar to Google+. But MyCircles founder said he came up with the concept back in 2007. Google announces Google + Circles in 2011. by Camila SouzaSee full article at Tech.co See all posts on MyCircles
  • Facebook Ads Will Follow The Users Around

    Mark Brooks
    1 Oct 2014 | 9:33 am
    MASHABLE - Sep 29 - Facebook will use its new ad network, Atlas, to serve up ads on non-Facebook sites based on what Facebook knows about users. Atlas is a former Microsoft property that Facebook bought last year for ~$100M. It is a sort of alternative to Google's AdWords, which will let advertisers follow users across the web and mobile devices. by Todd WassermanSee full article at Mashable See all posts on Facebook
  • 31K People An Hour Are Joining Ello

    Mark Brooks
    29 Sep 2014 | 10:54 am
    VOX.COM - Sep 27 - A brand-new social networking startup - Ello - has gone viral. The new version of Ello launched in April 2014. The site went viral after the Daily Dot published an article titled "The great gay Facebook exodus begins." Almost immediately, new members were flocking to the site at a rate of 4K new users an hour. By September 25, 31K people were joining Ello every hour. People genuinely dislike Facebook for a lot of reasons, including ads. An ad-free social network that doesn't sell users information is a welcome alternative. But the main reason is apparently Facebook's…
  • Facebook Is Developing Drones To Provide WiFi

    Mark Brooks
    29 Sep 2014 | 10:40 am
    TELEGRAPH.CO.UK - Sep 25 - Facebook will create thousands of semi-autonomous drones the size of jumbo jets which will fly 17 miles above the Earth to provide wireless internet access to the 4 billion people currently unable to get online In March, Facebook was in negotiations to buy drone maker Titan Aerospace, which was snapped-up by Google. Now it seems that the company is developing its own drones instead. by Matthew SparkesSee full article at Telegraph.co.uk See all posts on Facebook
 
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    prTini

  • Thinking Inside the Box: A Content Marketing Case Study

    Heather Whaling
    30 Sep 2014 | 8:24 pm
    Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect with this group of women, centered on the following goals: Build and nurture relationships with female influencers Spark social chatter leading up to launch Expand Hello Fearless’ online footprint Drive signups for Hello…
  • Best TED Talks for Communicators + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    26 Sep 2014 | 6:32 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors Kraft Says It Gets Four Times Better ROI from Content Than Ads 6 Best TED Talks for Communicators 3 Ways B2B Organizations Can Embrace Social Media Strategy An Analytics-Driven Approach to Becoming a Brand Publisher 15 New Facebook Advertising Statistics 17 Quick Wins to Boost Your Social Media Marketing Right Away 3 PR lessons from Beyoncé Business Lessons from the…
  • New Tools PR Pros Need to Discover

    Heather Whaling
    24 Sep 2014 | 7:06 am
    Guest post by: @Alicia_LW Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. But how do you know which ones are worth the investment? Trying new tools for the short free trail week is more often than not confusing and time-consuming. It’s like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try…
  • Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Sep 2014 | 7:11 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing Budweiser Wants You to Buy a Facebook Friend a Real Beer Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros 3 Social Media Measurement Tips to Improve Click-Through Rates 23 of the Best Social Media Articles and…
  • Time Management 101: 8 Tips to Maximize Your Day

    Heather Whaling
    17 Sep 2014 | 5:00 am
    With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more important is being more thoughtful and intentional about how we spend our time. Below are a few ideas and best practices we’ve implemented at Geben to maximize our time every day (Shout out to Megan Severs, our VP of client strategy, for compiling this list!):…
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    Tech in Asia

  • Try out Windows 10 for yourself right now in English or Simplified Chinese

    C. Custer
    1 Oct 2014 | 12:00 pm
    As you likely already know, Microsoft announced its latest operating system, Windows 10, yesterday. The system will run on a variety of devices, including PCs, handhelds, and even the Xbox One game console. And to the relief of many annoyed Windows 8 users, it features a start menu. But why read about the new features in Windows 10 when you can test them for yourself? The technical preview for the operating system is available now for download, and it’ll work in both English and Simplified Chinese. Do note, however, that the technical preview is meant for experts, so don’t…
  • WeChat is censoring photos from Hong Kong’s Occupy Central protests

    C. Custer
    1 Oct 2014 | 10:13 am
    As Hong Kong’s Occupy Central protests continue to gather momentum and attention, Hong Kong’s denizens are sharing photos of the moment on social media. But apparently, photos of the protests posted to WeChat by Hong Kong-based users are being censored, and are not visible for WeChat users in mainland China. @kinablog @WLYeung @westmoon Noticed this a few days ago. None of my images are getting through to Mainland contacts. — Cam MacMurchy (@zhongnanhai) October 1, 2014 For example, Hong Kong-based blogger Cam MacMurchy shared the screenshots below with Tech in Asia. On the left…
  • Foreigner’s anti-protest Weibo post about Occupy Central goes viral in China

    C. Custer
    1 Oct 2014 | 9:09 am
    As the pro-democracy protests in Hong Kong continue to grow, people from all over the world are watching and debating the merits of the demonstration. But on Sina Weibo, where the discussion is decidedly one-sided thanks to the Chinese government’s stringent censorship policies, the opinion of one foreigner who’s taken the Chinese government’s side has gone viral. John Ross, an English economist who’s currently a senior fellow at Renmin University in Beijing, posted this Chinese-language message on his microblog on Monday: It’s not convenient for me to comment on…
  • A nimble startup is targeting a blind spot of India’s ecommerce giants, and pulling the rug from under their feet

    Malavika Velayanikal
    1 Oct 2014 | 8:43 am
    Back in July, a billion-dollar funding round for Indian ecommerce leader Flipkart made a waves around the world. The very next day, Amazon founder Jeff Bezos declared from Seattle that he would pump US$2 billion into his company’s business in India. True to his word, the attention-grabbing Bezos rode a truck in Bangalore last Sunday, flashing a US$2 billion cheque which he handed over to the head of Amazon India. But while the big cats of ecommerce fight it out for leadership stakes in India, a mobile commerce jackal may be running away with the spoils. Here’s one indicator: When Tech…
  • 500 Startups appoints entrepreneur-in-residence in Taiwan

    Josh Horwitz
    1 Oct 2014 | 6:34 am
    500 Startups has appointed an entrepreneur-in-residence to mentor Taiwanese teams that receive investments from the Mountain View-based accelerator and early stage fund. Cjin Cheng, who joined 500 Startups’ fifth accelerator batch as the co-founder of Cubie Messenger, a mobile chat app, will work from Taipei with other local 500 alumni. Her role will require her to assist teams with marketing, growth, distribution, and fundraising, in an effort to help 500’s Taiwan portfolio companies reach their potential. “We had a great experience in the accelerator program, and…
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    Room 214

  • #COTW: Olive Garden’s Pasta Pass

    Isabel Kieszkowski
    30 Sep 2014 | 1:28 pm
    Here’s a fun fact: Olive Garden went through a rebrand in July. To be perfectly honest, I did not know about their new look, logo and menus until their Never Ending Pasta Pass campaign. Get this: the Never Ending Pasta Passes are gift cards good for seven weeks worth of all-you-can-eat pasta, salad, breadsticks and soft drinks at the chain for only $100.  Never mind, they sold out in 45 minutes on September 17th. Before the Pasta Pass Campaign Olive Garden was only getting about 1,600 mentions per day on social media. However during the hype of #PastaPass, the brand saw an average of 5,059…
  • Guide to Developing Buyer Personas for Your SaaS Company

    kcormier
    29 Sep 2014 | 8:08 am
    Developing good buyer personas can be critical to developing your brand story and key messaging. Much has been written on developing good buyer personas through interviews.  Personal interviews are considered the gold-strandard way to gather buyer information, but that is not always practical or timely and good interviews always need to be verified with other sources. Software as a Service based companies are in a unique situation to gather data and create buyer personas. SaaS companies have unique user insights and can track online behavior with the website and software. B2B SaaS companies…
  • Without Service, SaaS Would Just Be Software

    Caitlin Sherwood
    25 Sep 2014 | 9:42 am
    As a relatively new industry, Software as a Service has yet to be “hacked” in many ways — where there are textbooks about the business of software, there are few about the business of SaaS.  While the tech industry is well established, the SaaS industry is a bit like the wild West. The pioneers that pulled their wagons West had a general idea of what they would find. They had heard stories at the very least, and knew to bring a few supplies from home (shotguns for buffalo, a pan for gold). These supplies would help, but the West was a new world unlike anything known before.
  • Find the Story in Your SaaS Company

    Laura Oxler
    22 Sep 2014 | 8:20 am
    Storytelling seems to be on the tip of everyone’s tongue from TED talks to marketing summits. Simply put, great stories are the foundation of great brands. A compelling story is what will make your SaaS company memorable in the vast web of the cloud. While storytelling is powerful, it needs a backbone to be credible. The use of data in storytelling is necessary to give the story real value. What is your story? It might seem that as a cloud-based company, you don’t have a story to tell. However, in a nutshell your brand is a non-fiction story with a beginning, middle and end. You have…
  • Infographic: Where Can SaaS Companies Use A/B Testing to See Direct Results?

    Graham Swalling
    18 Sep 2014 | 2:33 am
    Even when you are familiar with your target market, making an engaging advertisement, effective landing page, or eye catching email takes a little bit of guess work. Small differences in copy, color scheme, or topic can make a vast difference in conversion rates. The problem marketers continue to face in not knowing which color or combination of words is going to produce the highest conversion rate, and believing that they do know what is going to work without any data to back their choice up. Old school market research teams would remedy this problem by printing out several versions of an…
 
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    Buzzom

  • The Social Media Spread of Ebola Virus

    admin
    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
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    Position²

  • Guidelines for App Store Optimization (ASO)

    Team Position²
    1 Oct 2014 | 4:27 am
      Image source: www.searchenginejournal.com Over the last few years, the mobile app space has grown into a multi-billion dollar industry. Research estimates 1.2 billion mobile app users in 2012 alone, and that number is expected to grow 29.8% each year. The app industry is broken down by 2 major players (Android and Apple iOS). In terms of OS platform share, comScore (a leading digital research firm) released the following numbers for OS platform market share as of August, 2013: Android: 51.6% Apple: 40.7% Blackberry: 4.8% Microsoft: 3.0% Symbian: 0.4% What is ASO? App store Optimization…
  • What is Programmatic Buying [Infographic]

    Team Position²
    30 Sep 2014 | 6:12 am
    Programmatic buying is all the rage today among digital marketers and rightly so. This automation of online display ad inventory has brought in new buzzwords in digital marketing parlance like ‘programmatic reserved’, ‘programmatic premium’, ‘programmatic guaranteed’ and ‘programmatic direct’. All this goes to show the kind of attention programmatic buying is receiving from digital advertisers. It is a heady cocktail of high market value reserved ads that has caught the fancy of premium advertising agencies worldwide and offered directly to them…
  • Google Incorporates ‘Structured Snippets’ into Search Results

    Team Position²
    29 Sep 2014 | 5:35 am
    The Search Engine giant has come up with yet another initiative to offer online searchers a more insightful and hopefully a better experience every time they search via Google. This time it has been named ‘Structured Snippets’ which is kind of self-explanatory. These snippets of information will be displayed for select search terms as facts and data points appearing right below individual search results. To better understand this view the visual example below. Fig. shows the search result for Nikon D7100 with the camera core specs tagged as structured snippets. Now these…
  • Hummingbird Update, B2B Advertising, and much more…| Best of the Week

    Team Position²
    26 Sep 2014 | 11:54 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Surviving the post-Hummingbird era The Hummingbird update from Google has taken us one step closer to the ‘Semantic Web’. Read this incisive blog to get a clear understanding of what it means to SEO in particular and digital marketing in general. Makes for a compelling read. The Only B2B Advertising Metric That Matters How to Get Executive Buy-In for Your B2B Influencer Marketing Program B2B Buyers Need Great Content, Not Fireworks With the Arrival of…
  • Surviving the post-Hummingbird era

    Chetan Rajasekaraiah
    24 Sep 2014 | 5:41 am
    Google officially released the Humming bird update almost a year ago on Sep 26, 2013 & we at Position2 had shared our thoughts then. This update was perceived not to be a worrisome algorithm update. But, this can make SEO’s scratch their heads as the approach towards website optimization changes after Humming bird. So what does this update mean to Marketers? It is estimated that Humming bird affected 90% of search queries & made SEO practices more strict & difficult too. With Humming bird – the underlying layers of the search algorithm have undergone a change and are now…
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    The Next Web

  • Netflix and Orange team up in France for set-top box streaming

    Roberto Baldwin
    1 Oct 2014 | 3:55 pm
    Orange and Netflix have reached an agreement to add the streaming service to the telco’s set-top boxes in France. Reuters reports that Netflix streaming on Orange boxes will begin in November. Orange CEO, Stephane Richard told French news outlet Le Monde, “Negotiations were tough but have come to a close.” Orange is joining telco, Bouygues offering the video streaming service in France. Orange has over 10 million broadband subscribers in France. That should help jump start Netflix’s entry into that country. Expect some sort of marketing that involves Orange is the New Black.
  • Google to remove thumbnail and news snippets of German newspapers from search results

    Roberto Baldwin
    1 Oct 2014 | 2:04 pm
    Most publications are excited when they see their articles at the top of Google search results. Germany’s VG Media is not one of those publications. As a result of pressure from publishers, Computer World reports that Google is removing news snippets and image thumbnails from search results of German news sites like bild.de, hoerzu.de and others under the VG Media umbrella. VG Media insists that Google should pay publishers a portion of the ad revenue that Google collects when it republishes portions of a news article. In response Google will only post an article headline and link.
  • The enterprise innovation primer: Why and how lean enterprise works

    Corey Eastman
    1 Oct 2014 | 12:33 pm
    Corey Eastman is a Director at Climax Media, a digital technology agency who specialize in building customized platforms for enterprise clients. This post originally appeared on the Climax Media blog. Every large company is investing in innovation. JP Morgan Chase is starting up an innovation lab. Enterprises such as AT&T, Staples, Nordstrom, Verizon, Vodafone, Kraft, Ford and McLaren all have their own labs divisions to contribute to innovation. Innovation often requires new processes and perspectives to challenge the same fundamental problems. Lean enterprise is a systematic,…
  • Camera51 photo app for Android helps you take your best shot

    Jackie Dove
    1 Oct 2014 | 12:23 pm
    Judging from the sheer volume of mobile photo shooting and editing apps for iOS and Android, it’s fair to say that people are obsessed with making their smartphone pictures look better and more interesting. But what if there was a shooting app that specialized in helping you take better photos from the outset? That’s the idea behind Camera51, a free Android app that offers onscreen help with composition. Why composition? Because if your photo does not say anything, or says it poorly, it doesn’t matter if the white balance or exposure or focus is correct. “Today, a normal picture is…
  • Twitter invests $10 million in new MIT Laboratory for Social Machines

    Josh Ong
    1 Oct 2014 | 12:06 pm
    Twitter has announced a new academic partnership with MIT that includes a five-year $10 million commitment to a new Laboratory for Social Machines. The university will also have access, via Twitter’s own Gnip data firm, to all public tweets ever sent. The new lab will focus on building technology in two areas: “grounded semantics and network analysis” and “pattern discovery, data visualization, and mobile app technologies.” Here’s Twitter’s own description of how MIT will use its data: The Laboratory for Social Machines anticipates using Twitter data to investigate the rapidly…
 
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    Jennings Social Media

  • Frank Ancona Honda, RAZ Mobile & City Union Mission Combine Forces Thanks To JSMM

    admin
    1 Oct 2014 | 7:21 am
    JSMM has been working with RAZ Mobile over the last several months to build cause marketing programs and public relations outreach for its clients and JSMM clients. Together RAZ Mobile and JSMM were retained by City Union Mission for social media and mobile fundraising on the nonprofit’s 90th anniversary. Recently, JSMM introduced its client Frank Ancona Honda to the Mission to develop cause marketing programs and raise money for #FeedKCNow. Frank Ancona Honda now has its own mobile fundraising page via RAZ Mobile, using a campaign page feature that is branded for #FeedKCNow. JSMM will…
  • JSMM & RAZ Mobile Retained by City Union Mission; Frank Ancona Honda Raises Money for #FeedKCNow

    admin
    19 Sep 2014 | 3:00 pm
    JSMM was retained by City Union Mission to elevate the Mission’s social media presence throughout its 90th year serving the Kansas City community. JSMM client RAZ Mobile was also retained for its mobile fundraising technology. The kickoff campaign is a charity music concert, Celebrating 90 Years: More Than A Soup Kitchen, at First Baptist Raytown on Friday, Sept. 19, 2014 with musical performances by Lynda Randle and Paul Land and Ray Hildebrand. Buy tickets now or make a donation via the RAZ Mobile site. Additionally, a Facebook auction is going on now until Friday on the Mission’s page…
  • RAZ Mobile and JSMM Announce #HelpKC10: Campaign for KC Nonprofits

    admin
    16 Sep 2014 | 7:15 am
    Jennings Social Media Marketing (JSMM) is excited to announce a new campaign with its client RAZ Mobile called #HelpKC10. Kansas Citians may nominate their favorite charities to receive free social media and mobile fundraising websites. Tweet @RAZ_Mobile or @valeriejennings with the #HelpKC10 to have your charity considered. Nonprofits may nominate themselves, too. The 10 charities that have received the most votes will be announced as winners on Oct. 1, 2014. These winners will set up a RAZ Mobile fundraising page and the JSMM team will provide social media content promoting the campaign.
  • B2B Companies Should Align With A Cause, Too

    admin
    12 Sep 2014 | 3:13 pm
    Most of the research and advice out there about cause marketing is for business to consumer companies. Those companies are under pressure to impress consumers, and research shows how well consumers respond. But business-to-business companies benefit from cause marketing, too. The campaigns may require a little more creativity to make the connection to the cause look convincing — but here are two big reasons B2Bs should make cause marketing a priority: Your future employees expect it Before long, the trickle of Millennials entering the workforce will become a flood. And, according to Achieve…
  • How To Implement Cause Marketing Strategies

    admin
    5 Sep 2014 | 12:05 pm
    It may seem hard to believe because temperatures are still in the 90s across the country, but the holiday season is right around the corner. What does that mean? Gifts, family, chilly weather, maybe a couple extra pounds… and cause marketing. That’s right, cause marketing is more important than ever. Why? Research shows that consumers choose companies that support causes over companies offering similar products that don’t. According to the 2013 Cone Communications/Echo Global CSR Study, 91 percent of consumers “are likely to switch brands to one associated with a good cause, given…
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    Relationship Economy

  • The Chasm Of Management Practices

    Jay Deragon
    10 Sep 2014 | 2:26 am
    There is a management chasm emerging that left unchecked could destroy your organizations future. A chasm is a marked division, separation, or difference between one point and another. In the field of management practices the points are past practices vs. future practices. Being stuck in the chasm means you are not going anywhere but down the ravine. In a Forbes article titled “Do Managers Matter Anymore?” Giovanni Rodriguez writes: While some very large firms can still get away with adopting a command-and-control approach to their ecosystem, the growth and learning of business…
  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
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    Jason Yormark

  • 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

    Jason Yormark
    1 Oct 2014 | 8:00 am
    Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. I love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. There was actually a time where you could practically get everything super cheap and free, Unfortunately those times have changed quite a bit. Vegas is much more touristy. In fact, over the years I’ve seen more…
  • You Need To Own Your Online Identity

    Jason Yormark
    7 May 2014 | 11:06 am
    I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas, a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc.  It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing. But today’s announcement is exactly why I’ve consulted not only restaurants, but all businesses to stay away…
  • Why Sometimes You Have To Say No To New Business

    Jason Yormark
    14 Apr 2014 | 12:11 pm
    Not every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into the most ridiculous showing of disorganization and disrespect I’ve faced since launching my business. A week or so ago, I was delighted to…
  • How To Guarantee Your Facebook Page Content Reaches Your Fans

    Jason Yormark
    2 Apr 2014 | 3:06 pm
    Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. Some are proclaiming they are leaving the platform, while others have begrudgingly bit the bullet and started paying to promote their posts. While I certainly enjoyed…
  • Social Media Isn’t Going Anywhere

    Jason Yormark
    24 Feb 2014 | 9:22 am
    I often get asked from folks whether there will ever be a “social media crash”. Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social”. It’s the technology that has changed that has allowed us to do so differently. So while I’m sure there will be a fair share of social channels that will come and go, our social…
 
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    The Blog of Matthew Loop

  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
  • The 5 MOST Powerful Facebook Advertising Tips

    Matthew Loop
    18 Sep 2014 | 1:50 pm
    Based on extensive market research, careful observation, and personally spending over $250,000 in Facebook ads (not to mention an extra half million dollars my company has managed for clients), here are the 5 most powerful Facebook advertising tips you can learn and profit from today! You’ll also discover arguably the most costly mistake  marketers and small businesses make when advertising on the social network. Click the play button below to watch.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog…
  • Before You Work Another 12 Hour Day, WATCH THIS FIRST

    Matthew Loop
    15 Sep 2014 | 4:47 am
    This one single mistake can CRIPPLE your business and life if you’re not careful. In terms of priority, it should be #1 or else everything else falls apart. It’s probably not what you would immediately think either. This video was shot on the beautiful islands of Turks and Caicos in Grace Bay.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (highlight reel) Selling Products Online? Watch This FIRST The 5 Pillars of a Successful Internet Business How to Start…
  • The 2014 Social Media Revenue Summit (highlight reel)

    Matthew Loop
    25 Aug 2014 | 8:54 am
    Held at the luxurious Ritz Carlton in Buckhead, this top tier advanced training was designed to help attendees build a 5 figure per month PASSIVE income machine around doing what they love. It was also for brick and mortar business owners wanting to profitably integrate social marketing into their existing business model, product, or service. As you’re about to see from the highlight video, there is NO OTHER experience like this in the social media marketing world! If you missed-out on this years event, keep your eyes out for the 2015 dates. To learn more about the Social Media Revenue…
  • Instagram Marketing for Chiropractors (video)

    Matthew Loop
    15 Aug 2014 | 6:58 pm
    In this timely training, you’ll learn how to harness Instagram to get more local traffic to your chiropractic website and bring more patients through the doors. Very few chiropractors have tapped into this massive photo sharing network that boasts over 200 MILLION regular users! Now is the perfect time to do so.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: [Replay] Facebook Marketing for Chiropractors in 2014 4 DUMB Chiropractic Website Mistakes 5 Easy and Lucrative PASSIVE Income Sources for…
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    Elaine Gantz Wright

  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014-2015 ISO 9001 Quality Certification Guaranteed – Sell to Government | Food Industry – Public Companies

    Israel Rothman
    19 Sep 2014 | 12:56 pm
    855-919-1623, ISO 900, 2014-2015, Quality,Certification, Guaranteed, Sell to, Government, Food Industry,Public Companies ,Energy, Industry,Centrifugal Pumps,development, certification process, ISO 9001, ISO 14000, AS 9100,ISO 50001, ISO/TS 29001,6949, Nuclear Certification Qualaco consultants bring extensive experience and knowledge in a broad range of industries. After meeting with you and determining your needs and objectives we can tailor the […]
  • 2014 | the Year for Independent Media – SEO – Facebook – Google

    Israel Rothman
    20 Aug 2014 | 2:28 pm
    2014 | the Year for Independent Media – SEO – Facebook – Google While you were doing business as usual, your cheese has moved.   The Yellow pages, newspaper and magazines will always exist, but substantial market shifts have changed that game too: according to this article at http://www.theguardian.com/advertising/digital-media-trends-2014-trends: “Mobile devices will not ONLY “replace” desktops […]
  • 2014 New Media Revenue Model – 1300 Independent Agents Needed in every City

    Israel Rothman
    13 Aug 2014 | 7:43 am
    According to this report by Newspaper Association of America (naa.org): “Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America… Key Findings Total revenue for 2013 was $37.59 billion, a decrease of 2.6% from the […]
  • Successful Kickstarter Campaign Template-Strategy | 4859 Year Old Secret Biblical Lunar-Solar Calendar

    Israel Rothman
    5 Aug 2014 | 4:35 am
    Click the picture to visit the campaign: Checklist for a  Successful Kickstarter Campaign Template | Creative Crowd-funding: The website: https://www.kickstarter.com/projects/1489772285/the-secret-calendar-written-in-the-fabric-of-the-s The video https://d2pq0u4uni88oo.cloudfront.net/projects/1071803/video-421373-h264_high.mp4 Twitter Profile Tweets by @GuthrieWilson Facebook profile or like page https://www.facebook.com/guthrie.wilson Facebook Groups and social blogs ready to go for launch articles – examples: MEMBER’S LOGIN! Log in CONNECT TO THE ROAR! About Us Join us!
  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
 
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    SocialTimes

  • Ello: Facebook Killer or Just Another Social Media Fad?

    Kimberlee Morrison
    1 Oct 2014 | 12:25 pm
    We profiled Ello in March, and the social networking startup has seen an explosion of activity in the last few weeks. As with the beginning of any social network, there’s a lot of starry-eyed hype, and there are some legitimate questions starting to emerge. The biggest question: Is Ello a flash in the pan, or will it develop into something to rival the big networks? The excitement around Ello is caused by a number of things, such as their ‘be you, or a version of you’ stance on identity, and the ‘You are not a product’ mantra. Users are enamored with these promises and others like…
  • Learn Photography Skills From Top Instagram Photographers

    Phi Tran
    1 Oct 2014 | 11:10 am
    A photo is worth a thousand words, and for some, millions of Instagram followers. If you’re like me, you’ve been following those great photographers on Instagram and wishing you had the right skills to create similarly great photos. Luckily, there’s an easy way to do so on Skillshare, where the latest series of tutorial videos feature some of the best photographers on Instagram. The range in style and medium varies widely, so there’s plenty for everyone from “hip-hop photographer Jonathan Mannion to Patagonia’s Jeff Johnson and National Geographic‘s Ami Vitale or…
  • Consumers Are Using Social Logins for Convenience and Security

    Kimberlee Morrison
    1 Oct 2014 | 10:05 am
    As logging in without registering becomes the default method of doing business with a new website, for more consumers, social logins are becoming increasingly important. New data from Gigya, a provider of social identity management solutions, shows us the attitudes of consumers towards social logins and what that means for businesses. The 2014 State of Consumer Privacy and Personalization was a survey conducted by OnePoll and Gigya of 2,000 U.S. adults aged 18 to 55. The first interesting thing to note is how much social logins have grown in just two years. In 2012, only 53 percent of…
  • Use JibJab’s Messenger App to Add Your Face to Shareable GIFs

    Phi Tran
    1 Oct 2014 | 8:55 am
    The days of using unoriginal GIFs are over. Let’s face it, if you’re not putting out idiosyncratic GIFs, how will you get your friends to pay attention to you when there are so many cat videos on the Internet? To help you garner social attention and keep old friends while wasting time, the folks at JibJab created an add-your-face-to-a-random-GIF messenger app. It’s really easy to use, and of course, will be more fun if you apply cat faces to things, as I did below:     To make your own, download the free app via the app store (you’ll get a number of free JibJab GIFs before you…
  • How Will Facebook’s Atlas Affect the Marketing World?

    admin
    1 Oct 2014 | 7:50 am
    Leah Pope is the VP of global marketing for Synthesio, an award-winning, social intelligence company helping the world’s leading brands listen to, understand and engage with consumers. By delivering social media data within 200 countries and 50-plus languages, brands receive crucial insights into their market’s opinions, wants and needs. In today’s digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook’s ad platform, Atlas. Atlas is aimed at deriving…
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    VIRALBLOG.COM

  • Have You Seen KLM’s Cute Lost And Found Service?

    Laurens Bianchi
    25 Sep 2014 | 9:00 am
    Dutch airline KLM has launched an unique Lost & Found service at Amsterdam Airport Schiphol. A dedicated team is now on a mission to return items, found by cabin crew on board or by KLM airport staff, to their legitimate owners – as soon as possible. Every week, KLM receives over 40.000 questions via social media. One of the most asked questions is about getting lost items back. This inspired KLM to set up a dedicated Lost & Found team that uses all available information like seat number, phone numbers and public social media details to reunite passengers with their belongings.
  • Who Else Wants To See The Best CEO Farewell Ever?

    Igor Beuker
    23 Sep 2014 | 6:35 am
    Mark Sebba served as chief executive of luxury fashion e-tailer Net-a-Porter for the past 11 years, and he is getting the best CEO farewell ever. As Sebba entered his London head office, he was welcomed by a gospel preacher, net ball team and his staff lining corridors with placards of his face and his name. Net-a-Porter CEO Mark Sebba Gets Best Farewell Ever The gospel choir and the full global staff were singing a parody version of Aloe Blacc’s hit song ‘The Man’. Enjoy the video here: The beloved chief executive took it all in his stride, even when he saw staff celebrating him via…
  • Top 5 Videos In Viral Friday: What You Really Need

    Martin Michalik
    19 Sep 2014 | 10:46 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Galaxy Tab S – What You Really Need Quite a brave statement from Samsung, stating “introducing the world’s most entertaining device, you’ll never want to put it down.” Will it be true? Let’s see, but this video got over 9.7 million views in just over 5 days. 2.
  • FIFA 15 Campaign Lets You Feel The Game

    Laurens Bianchi
    18 Sep 2014 | 11:59 am
    EA Sports has released their official TV Campaign for FIFA 15, featuring Barça star Lionel Messi. The start of the FIFA 15 campaign has been eagerly awaited since the end of the 2014 World Cup. The ‘Feel The Game’ campaign celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save, and goal. From personal experience I already felt the game of football many times before, watching the game on television and playing FIFA: kicking my legs when I felt player should have shot on goal. According to EA, this…
  • What Companies Can Learn From The ALS Ice Bucket Challenge

    Ali Lawrence
    17 Sep 2014 | 8:58 am
    Unless you’ve been living under a rock or have somehow avoided social media entirely for the last few weeks, you’ve undoubtedly seen people accepting the #ALSIceBucketChallenge. It involves a person dumping a bucket of ice water on his or her head just before pledging to donate money to research for Lou Gehrig’s disease. The cause is certainly a worthy one, especially since people affected by the illness may only survive for a couple of years afterwards — and there is currently no cure. Let’s look at a few reasons why the ALS Ice Bucket Challenge went viral. You may be able to…
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    Pamorama | Social Media Marketing Blog

  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
 
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    Social Media B2B

  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
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    {grow}

  • Are You Falling Out of Love with Your Blog?

    Amber Osborne
    1 Oct 2014 | 3:00 am
    By Amber Osborne, {grow] Contributing Columnist When I started blogging many years ago, I looked up to other amazing bloggers out there who generated massive amounts of content. I would get emails from them daily with their beautifully written, descriptive and well-thought-out blog posts. Some even had custom, high quality images or infographics every day. Very fancy stuff … and a bit intimidating for a first time blogger! At that time I thought success meant blogging multiple times a week, everyday if I could. At first, this wasn’t too hard, I had plenty to talk about, stories to…
  • Your social media strategy plan: Where do you START?

    Mark
    30 Sep 2014 | 3:00 am
    When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a step-by-step overview on how to move ahead. Headline links at the beginning of each section will take you to more detailed posts if you want to learn more about each specific step! And by the way, your social media initiative doesn’t start with a Facebookpage. It must start with … 1. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy…
  • Case Study: Denny’s flips its audience with a sassy social media strategy

    Kerry
    29 Sep 2014 | 3:00 am
    By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s: the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). Creating an experience worth sharing Companies hoping to make a connection with their customers have…
  • Why Ann Handley is the Queen of Content

    Mark
    25 Sep 2014 | 3:00 am
    Ann Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting. Ann is undeniably among the social media elite yet down to earth and accessible. She is a consummate professional but would not hesitate to make a hilarious point by crawling on a stage like a tiger. Ann has the heart of an entrepreneur but can work easily in any type of business environment. She has an enormous social media presence yet is quite private. In short, she is one of the coolest people I have met in the last five years. And, she has new book out, Everybody Writes: Your…
  • Are Apple and Google protecting us or the criminals?

    Mark
    24 Sep 2014 | 3:00 am
    Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. In an online world under attack from hackers, terrorists, and just plain old bad guys wanting to wreak havoc, the idea of hack-proof Internet data safety will have to be a product feature trumpeted by new devices, software and service providers. My prediction is coming true…
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    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for...The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it...The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 8 Lessons From The First 8 Months Of My Start Up

    Adam Vincenzini
    18 Mar 2014 | 6:28 pm
    My start-up, Kamber, is nearly eight months old and it would be an understatement to say I’ve learnt a few things during that period....The post 8 Lessons From The First 8 Months Of My Start Up appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands

    Adam Vincenzini
    5 Jan 2014 | 5:51 pm
    39% of Facebook pages saw an increase in Organic Reach in December 2013 The changes made to Facebook’s news feed algorithm have been the...The post Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 14 Social Media Trends for 2014 (Full Presentation)

    Adam Vincenzini
    2 Dec 2013 | 3:49 pm
    Social Media Trends 2014: #14for14 SlideShare Summary Over the course of the last month 14 blogs posts have been featured over on the Kamber blog...The post 14 Social Media Trends for 2014 (Full Presentation) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
 
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    360i Digital Agency Blog

  • 360i Wins Three IAB MIXX Awards in 2014 Program

    360i
    1 Oct 2014 | 11:39 am
    We’re pleased to share that 360i is a three-time honoree in the 2014 IAB MIXX Awards, alongside client partners HBO, Oscar Mayer and Red Roof Inn. 360i was honored at the IAB MIXX Awards ceremony on September 30 with two Gold MIXX Awards and one silver distinction. The IAB MIXX Awards, now in their 10th year, recognize and celebrate the year’s best interactive marketing. Oscar Mayer’s “Wake Up and Smell the Bacon” campaign, which debuted the world’s first alarm clock device and app able to mimic the sounds and scent of bacon sizzling on the stove, took home a Gold MIXX award in…
  • 360i Marketing Summit Post-Conference Guide

    360i
    1 Oct 2014 | 10:04 am
    In September we hosted our 2014 360i Marketing Summit, welcoming an exclusive group of clients to New York for a day of networking and education. It was another conference for the books – an inspirational day for all, as we plan for the year ahead. Our speaker lineup this year included presenters from brands such as Clinique, Coca-Cola, HBC Digital, Oscar Mayer, Red Roof Inn and Toyota as well as some of the biggest platforms and publishers in digital. In the below recap, we’ve summarized the key themes and takeaways from this year’s conference – from building a winning culture, to…
  • 360i Report: Facebook Relaunches Atlas

    360i
    30 Sep 2014 | 1:40 pm
    In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across a much wider slate of publisher sites and mobile apps. The performance of these ads will be measured and tracked across desktop and mobile devices. The new Atlas will shake up the online advertising industry because it combines the massive…
  • What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

    Dani Calogera
    26 Sep 2014 | 3:11 pm
    Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one of the most famous – and arguably, most effective – Internet memes of the past several years. It helped ALS Association generate more than 3x the search volume of Beyoncé in August, and has driven roughly…
  • Influencer Spotlight: Catching Up with Jack Vale

    Eric Gonzalez
    25 Sep 2014 | 1:39 pm
    Considered by many as one of YouTube’s first “original pranksters,” Jack Vale started his career in comedy by marketing a toy that made fart noises called “The Pooter.” Little did he know that his pranks would lead to an audience of more than 1.1 million YouTube subscribers and a gig producing and starring alongside Dean Cain in the hit network television show “Bloopers!” Jack’s comedic appeal and progress in online video (39 of his YouTube videos have surpassed 1 million views) led to a successful partnership with 360i client Canon to promote the launch of the VIXIA mini…
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    The Next Web » Social Media

  • Twitter invests $10 million in new MIT Laboratory for Social Machines

    Josh Ong
    1 Oct 2014 | 12:06 pm
    Twitter has announced a new academic partnership with MIT that includes a five-year $10 million commitment to a new Laboratory for Social Machines. The university will also have access, via Twitter’s own Gnip data firm, to all public tweets ever sent. The new lab will focus on building technology in two areas: “grounded semantics and network analysis” and “pattern discovery, data visualization, and mobile app technologies.” Here’s Twitter’s own description of how MIT will use its data: The Laboratory for Social Machines anticipates using Twitter data to investigate the rapidly…
  • How to maximize Twitter engagement with your TV audience

    Nick Cicero
    1 Oct 2014 | 10:46 am
    Nick Cicero is the Director of Client Strategy at Expion. This post originally appeared on the Expion blog. It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. At this point, it’s pretty well-documented that Twitter has been positioning themselves in the mind of network execs as a platform complimentary to TV, and user numbers seem to support their claims. In fact, 85 percent of users active on Twitter during primetime TV...
  • Content marketing: How to surpass 90% of the field in 90 days

    Barry Feldman
    1 Oct 2014 | 8:05 am
    Barry Feldman is a content marketing consultant, copywriter, social media advisor and more. This post originally appeared on his blog, Feldman Creative. Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear. Answer your prospects’ top 30 questions That’s it. Do it and enjoy the magic. I’ll expand on the idea ever-so-slightly… Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the…
  • A day in the life of a social media manager: How to spend your time on social media

    Kevan Lee
    28 Sep 2014 | 7:00 am
    This post originally appeared on the Buffer blog. You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager. Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others? I was curious for myself whether my social media manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content? And, perhaps most importantly, do we take the same…
  • Everything you need to know about Ello, the latest trendy social network

    Roberto Baldwin
    25 Sep 2014 | 12:46 pm
    You’ve probably seen it pop up in your Facebook feed. Or maybe someone on Twitter linked to their account. The entire internet is alive with talk of Ello, the anti-Facebook social network. An anti-Facebook sounds pretty cool right? But what exactly does that mean? And is it worth your time and effort to start using yet another social network. Remember when we all thought Path was going to be the next big thing? Let me break it down for you. No Ads and No Data Mining “Ello is a simple, beautiful, and ad-free social network created by a small group of artists and... This story continues…
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    The Social Workplace

  • Winning the Hearts and Minds of Your Employees [#infographic]

    Elizabeth
    17 Sep 2014 | 10:40 am
    Employee engagement is a much talked about topic, and despite all the chatter it continues to be a challenge because all too often senior leaders don’t understand the impacts that increased engagement can have to the organizations. I agree with what Six Seconds says which is that senior leaders continue to make three tragic mistakes: 1. This as a “nice to have” instead of confronting reality: Employee engagement is the lifeblood of performance. 2. We can increase engagement just by talking about it: Employees become engaged due to their emotional experience. 3. Surface…
  • How HR can Align Employee Engagement to Business Success

    Elizabeth
    14 Jul 2014 | 6:00 am
    As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I’ve come to realize is that employee engagement means different things to different people… and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools necessary to be more…
  • Enabling The Social Workplace Through Social Technologies

    Elizabeth
    27 May 2014 | 2:34 pm
    Image courtesy of equatehr Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while “72 percent of…
  • 2014 CMO’s Guide to Social Platforms

    Elizabeth
    26 Mar 2014 | 6:24 am
    Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers. For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in…
 
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    CompuKol Connection » Blog

  • Content Curation Ideas and Tips for Your Brand

    Carolyn Cohn
    29 Sep 2014 | 2:00 am
    Content curation is a tool that is used by many people. However, there are those business people who don’t believe that you should post anything except original content. There are certainly varying opinions and if you decide that content creation should be a part of your strategy, there are many helpful tips and ideas out there that you can use to bring your business to the next level. How instrumental is content curation in helping your brand to succeed? Before you accept or reject content curation, it is very important that you have a solid understanding of what you are accepting or…
  • How Do You Know if You Are Sharing the Right Message?

    Carolyn Cohn
    25 Sep 2014 | 2:00 am
    You definitely have something important to convey to your target audience online. However, are you sure that you are communicating your message correctly and effectively to the right people? It is not safe to assume that you are doing so. You need to be sure. The genius of online communications When it comes to communicating your messages online, there are many different approaches that you can take, which may all be successful in their own way. Being able to communicate online is absolutely brilliant and it allows you to reach a very large number of people in a very short time. What could be…
  • Understanding the Life Cycle of Social Media

    Michael Cohn
    22 Sep 2014 | 2:00 am
    Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. The cycle and how it works From everything you have read and everything you have experienced, social media works because it involves human beings who interact with each other and each person reacts in some way on an emotional/human level. Additionally, the goal is to…
  • The Social Aspect of Your Business and Your Clients

    Michael Cohn
    18 Sep 2014 | 2:00 am
    If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect that to your clients is the really tricky part and you need to find a way to effectively connect them. Social media for your business: how long has it been around? As you are probably well aware, social media has been around for a long time at this point. In the beginning, it didn’t take very long at all for people to figure out that it wasn’t just about what you had for breakfast or the latest fashion trend. It took…
  • Solving the Mysteries of Content Marketing

    Carolyn Cohn
    15 Sep 2014 | 2:00 am
    Content marketing is critical to the success of your business and traditional marketing is just as critical. In fact, you should use a combination of the two for the best possible outcome for your business. So, now you need to grasp exactly what content marketing is and how to use it most effectively. Your best approach to marketing your brand You may not totally understand what marketing is, whether you are talking about traditional marketing or online marketing. First and foremost, you need to have a marketing strategy that you can depend on and that serves you and your business well. So,…
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    all the news that's fit to blog, tweet & post

  • Five Ways to Effectively Test Your Product Concept on a Lean Budget

    Debbie Hemley
    15 Sep 2014 | 10:18 am
    Image Source: Dreamstine Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace? In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage. #1: Familiarize Yourself with Concept Testing Kotler and Armstrong suggest that concept testing is one of eight major stages in product development that follows the idea generation and screening phases. And involves “drafting the product idea in…
  • Every Day a New Discovery

    Debbie Hemley
    31 Jul 2014 | 8:39 am
    Available from Think Geek. thinkgeek.com A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s. The truth of the matter is that I like doing these things. I like knowing that I can trust myself and that in turn, others have confidence in me. I…
  • Creating Effective Social Media Campaigns

    Debbie Hemley
    3 Jun 2014 | 10:36 am
    I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market. I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her…
  • Telling a Story with Storify

    Debbie Hemley
    29 May 2014 | 1:29 pm
    [View the story "A Little About My Journey Getting Started with Digital Photogaphy" on Storify]
  • Covering All Bases With Mobile Social Marketing Tactics

    Debbie Hemley
    29 May 2014 | 4:41 am
    The mobile social landscape is BIG! If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping…
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    Pushing Social

  • Why Every Successful Content Marketing Strategy Needs a Secret

    Stan Smith
    30 Sep 2014 | 7:48 am
    We’ve talked about how important a unique approach is to establishing yourself as an expert.  But you need one more thing before you can create your unique approach. You need to discover your Niche Secret. “There is always a secret at the core of every business” – Peter Thiel In Peter Thiel’s book – Zero to One, he describes the power of Secrets.  Secrets are valuable. Successful business owners find the secret in their business niche and uses the secret to deliver better products and services to their audience.  You can’t compete and build a valuable business…
  • Facebook is the New Google. That’s the bad news.

    Stan Smith
    26 Sep 2014 | 5:00 am
    I remember waiting for the Google Dance.  Old school SEO experts know what I’m referring to.  Years ago, Google would update its index once a month.  Online marketers would watch their search listings hoping for a jump in rankings.  The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate. Google still dances but it’s index changes are fine tuned and uneventful. Now we watch Facebook like shy geeks at prom. Last week, Facebook changed its Newsfeed algorithm again.
  • Do These Top 15 Super Networkers Suck At Social Media?

    Stan Smith
    24 Sep 2014 | 5:00 am
    Shane Snow, author of Shortcuts, is on the book tour circuit and he’s lighting up the blogosphere with fascinating articles that highlight extraordinary people with uncommon skills. His latest FastCompany article, 15 People Who Are Taking Networking To A New Level caught my attention.  Snow list highlights people who have the ability to create connections between just about anyone.  These folks sit at the nexus of the 2 degrees of separation. While reading I opened another tab and pulled up Ankur Jain’s Twitter profile.  I expected to see tens of thousands of adoring followers.  Nope.
  • How to Failure Proof Your Content Marketing Plan

    Stan Smith
    23 Sep 2014 | 6:00 am
    Losers are the new cool kids.  Read blog posts about “startups” and you’ll detect the desperate stench of loser-worship. Have you driven a prior business into the ground?  Good job. Has your marketing idea failed spectacularly?  Awesome you’re leadership material. Have a reputation for screwing up on a regular basis?  Start sending your resume to Silicon Valley startups they want you. Sounds absurd but it’s true.  I’ve never bought it. Finally I know why. In SmartCuts, author Shane Snow, digs into the art of success.  Specifically he explains why some people succeed…
  • How To Get Noticed As An Expert

    Stan Smith
    22 Sep 2014 | 5:00 am
    Do you sell advice? If so, you need to be an expert.  You also need to convince your audience that you’re an expert too. But by now you know that you are competing in a crowded space.  It seems like everyone is an expert. I looked on LinkedIn and counted how many consultants are competing in the top niches.  Check it out: Business consultants: 98,900 Management consultants: 75,707 Sales Consultants: 303,908 Life Coach: 33,358 Executive Coach: 15,711 These numbers are on the conservative side which means that you need to bring your “A Game” to get noticed. Specifically you must…
 
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    33 Charts

  • I’ve Got Friends with Low Platelets

    DrV
    1 Oct 2014 | 1:32 pm
    If you’ve ever Googled, ‘Why does my stool look like BBQ sauce?’ then you may want to check out this latest production from ZdoggMD. Here the plight of the thrombocytopenic e-patient is played out in a brilliant Garth Brooks parody.  Acoustic guitar complete with spleen percussion.  This may be ZDogg’s best stuff to date. After you’re entertained, look beyond the surface.  ZDogg epitomizes the public physician.  An outward facing medical artist who has mastered his medium.  Beyond artist, a self-made media producer.  Wow.
  • Medicine X | Ed – A New Conversation in Medical Education

    DrV
    10 Sep 2014 | 8:18 am
    I’ve been fortunate enough to attend Stanford Medicine X over the past 4 years.  Each year I’m surrounded by the most remarkable people and ideas.  And each year I think: What are we doing to bring these ideas to medical students? I think we’re closer. A natural evolution into medical education This weekend marked the announcement of the Medicine X | Ed 2015, a novel meeting that plays on the power, energy and innovation of one of modern medicine’s most influential communities, Medicine X.  Medicine X | Ed represents a natural evolution of MedX thinking into an area desperately in…
  • App Crowdsources Assistance for Arrest Victims

    DrV
    24 Aug 2014 | 11:23 am
    If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get an alert the same time as local emergency responders.   It also shows the location of the closest automatic defibrillator (if there is one nearby) as well as a reminder about how to do CPR, just in case the user has an adrenaline-induced brain-freeze. This…
  • Social Health’s Sewer of Self-Interest

    DrV
    22 Aug 2014 | 2:47 am
    There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the conversation on conversation.  Marketers love to cheer. Moving beyond cheerleading But what marketers want and do may be entirely different from what healthcare professionals might and should do.  It’s not that we can’t promote, but maybe we have…
  • Twitter’s New Paternalism

    DrV
    21 Aug 2014 | 9:37 am
    Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it this way: Surfacing the kinds of great conversations that pop up in peoples’ timelines from time to time, making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by, and…
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    Wave: "tracking how people and brands use social media"

  • Brands' premium positioning undermined by e-retailers who ignore naming and pricing guidelines

    Dan Cotton
    30 Sep 2014 | 10:18 am
    Brands’ potential sales are impacted by third-party retailers who do not comply with brand guidelines on their product listings. Our previous article analysed how online partners fail to follow brands’ imagery and video guidelines (link). This article will examine how third-party retailers ignore pricing and naming guidelines, which undermines brands’ positioning and affects how consumers perceive the brand.  Premium watch brands differentiate their products with sub-branding that is echoed across their marketing and own eCommerce sites. This is often…
  • Brands lose sales because e-retail partners fail to meet imagery and video guidelines

    Dan Cotton
    23 Sep 2014 | 8:16 am
    Brands are struggling to ensure that third-party retailers match their own high standards. E-retailers frequently let down brands by failing to follow listing guidelines, leading to sub-par product presentation that can impact sales potential.    In this forthcoming series of Wave articles, we will explore how brands can increase sales on third-party retailers by improving their listings and ensuring that online partners follow brand guidelines. This article will assess imagery and video inconsistencies between brands' own best practice guidelines and third-party retailers. We will…
  • Bob and Lush successfully use Facebook reviews to promote their image for best quality dog food

    Owen Scarr
    2 Sep 2014 | 7:51 am
    Inviting consumer reviews on Facebook can be a good strategy when they reinforce brand values and promote positivity. Premium UK dog food brand Bob & Lush capitalise on their reputation for best quality dog food to attract testimonials from people with first-hand experience. This can be particularly effective for brands, like Bob & Lush, which offer a health benefit, as consumers authentically reinforce their claim to promote “excellent health”. This article looks at Facebook reviews on Bob & Lush. We have coded their content to examine the outcome when a premium…
  • ePresence: Bosch's strong presence on e-retailers means they are best positioned to take advantage of distress home appliance purchases

    Ed Bristow
    1 Sep 2014 | 8:23 am
    By consistently running promotions across different sites Bosch’s front page placements were more visible than rivals such as Hotpoint, Indesit, Bush and Hoover. Given that 8 out of 10 home appliances purchases are in response to breakages and malfunctions*, this visibility at the point of purchase is of particular importance. This article analyses data collected by WaveMetrix’s ePresence solution, which monitored special offer placements on the front pages of John Lewis, Currys, Argos and AO’s white goods pages for a week in July to identify which brands’ promotions…
  • Case study: Volvo drives consumer loyalty by ensuring that “faultless” reliability matches consumers’ expectations

    Dan Cotton
    6 Mar 2014 | 8:47 am
    93% of Volvo owners discussing their loyalty say they will buy again. This is primarily driven by consumers praising Volvo’s “steadfast reliability”. Our previous analysis here of Volvo's social properties revealed that reliability is a key brand value that consumers associate with Volvo, suggesting that they are successful at converting consumers’ expectations and values of the brand into loyalty. This article will explore the reasons why consumers express loyalty to Volvo and the ways in which it corresponds to values synonymous with the brand.   …
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    Social-Media

  • 7 Ways To Get Your Groove Back After A Mess Up

    Natalie MacNeil
    1 Oct 2014 | 8:30 am
    Today I’m bringing you the last installment in a very special, three-part series on self confidence, sponsored by clear aligners, and today we’re going to be talking about those big embarrassing, “I hope no one saw that,” screw ups that happen to all of us. More importantly, we’re talking about how to get over those screw ups, gain confidence and get your groove back after making that mistake — even if it was a big one! Have you ever botched a big presentation, introduced someone using the wrong name, or flubbed in front of an audience? If so, this video is…
  • Seven Trends Transforming Customer Communication (Presentation)

    Kyle Lacy
    1 Oct 2014 | 7:51 am
    This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference.  1. Moments Matter Take advantage of every experience the customer has with your brand no matter what the interaction is and what device it’s happening on. Moments really do matter when technology allows us to reach our customers at any stage along the customer journey. Use the map above to think about your own stage in the customer journey and how to…
  • TDA Group Content Happy Hour: Joining the mobile video party

    Paul Gustafson
    26 Sep 2014 | 10:47 am
    Want to be the life of the marketing party? Mix mobile with video. Discover how smartphones and tablets are transforming video viewing habits in this week’s edition of our content marketing news digest. You’ll also find stories about a new YouTube viewer analytics tool, measuring and achieving campaign greatness, wooing brand journalists, and understanding the connection between pancakes and content (yes, you read that last bit right). Mobile Share of Online Video Views, Q1 2012-Q2 2014 MarketingCharts Staff Report All hail mobile video! More than one-quarter of online video views now…
  • Confidence In The Presence Of Greatness

    Natalie MacNeil
    25 Sep 2014 | 7:58 am
    Today I’m bringing you the second installment in a very special, three-part series on self confidence, sponsored by Invisalign® clear aligners, and if you want to learn how to gain confidence and self-esteem when meeting totally amazing, mind-blowingly impressive people, this video is for you.   So, like everyone, I’ve had plenty of run-ins with people who’ve made me go all starry eyed and leave me tongue-tied. One time, I found myself sitting next to the legendary Iman at an event and I felt so so intimidated! I mean, with heels on she was like 7 feet tall, with…
  • Boost Your Self Confidence In Just 5 Minutes A Day

    Natalie MacNeil
    17 Sep 2014 | 8:26 am
    Today we begin a very special, three-part series on self confidence, sponsored by Invisalign® clear aligners, and I think it’s the perfect way to kick off being on my brand-new, gorgeous set. I hope you like it! Have you ever started your day on the wrong side of the bed? You know those days when you think your outfit looks terrible, work is going to suck, and your neighbor has it out for you? Of course you have, because we’ve all been there. The truth is, being confident is a choice (click to tweet), and if you’d prefer to start your day on a more positive note, feeling…
 
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    David Meerman Scott - Web Ink Now

  • Ello is Ello. Not Facebook.

    David Meerman Scott
    30 Sep 2014 | 11:08 am
    There’s tons of hype about Ello, the new social network. I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite.  (Ello is in beta and is currently invite only.) Many people think Ello is similar to Facebook. In my opinion, people who insist Ello is a Facebook killer are looking at the idea of Ello in the wrong way.
  • Your competition

    David Meerman Scott
    25 Sep 2014 | 7:20 am
    On a recent trip to Belize, I had an opportunity to visit several Mayan archeological sites. At Xunantunich, located near San Ignacio in the Cayo District, visitors must ride a small hand cranked ferry across a river to reach the site. And right next to the ferry loading area are about a dozen souvenir shops. These shops are identical. They are housed in a communal building and each has the same floor space.
  • The power of SlideShare for social sharing

    David Meerman Scott
    22 Sep 2014 | 7:16 am
    Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. 
  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
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    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
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    We Are Social

  • The Greatest Ever #SMWPubQuiz

    Sophie Fitzgerald
    1 Oct 2014 | 8:04 am
    As we say goodbye to another successful Social Media Week London, we’ve been reflecting on the success of our third “Greatest Social Media Pub Quiz in the World”. Guests arriving at the event got their adrenaline pumping before their feet even touched the floor of Ticketmaster’s Imperial bar. Stairs are simply not an option when there is a slide that childhood dreams are made of in front of you – up until the 8pm slide curfew. Apparently after that, accidents happen. As our expert Quizmaster Laura Muldoon guided us through the taxing questions, we learnt a lot of…
  • 20% of internet users use Instagram

    Deniz Ugur
    30 Sep 2014 | 8:03 am
    It may have just rolled out ads in the UK, but how is Instagram performing globally? GlobalWebIndex analysed the behaviours and demographics of its audience. The study shows one fifth of adult internet users have an Instagram account worldwide, a figure that has consistently risen since mid 2013. Examining the figures by region, penetration is highest in Latin America and the Middle East, where a third of internet users use Instagram. The report also shows the Instagram audience to be an attractive one for advertisers; users are 25% more likely than average to be in the top income quartile.
  • We Are Social’s Monday Mashup #230

    Nick Mulligan
    29 Sep 2014 | 9:11 am
    Facebook fans spend more than other customers A four-year study of a ‘major grocery store’s Facebook page’ has found that Facebook fans purchase 35% more items than the average consumer. Those who engaged 10 times or more spent $1,000 more in each year. Sounds super – though always worth remembering correlation vs. causation. Facebook rolls out Atlas Facebook is launching its new ad platform, Atlas, which will allow marketers to target ads to Facebook users across other sites and mobile apps. It’s such a big move that it must feel like it’s got the weight…
  • Jaguar’s Social September

    Nick Dodd
    26 Sep 2014 | 3:03 am
    It’s been a busy September for the Jaguar team here at We Are Social. Earlier this month, Jaguar Land Rover sponsored the Invictus Games: a fantastic international sporting event to support wounded and sick Servicemen and women, championed by Prince Harry and featuring over 400 competitors from 13 nations. A dedicated social media team from Jaguar was on site at the event to demonstrate support for the event across the brand’s social channels with live, reactive posting, encouraging the participants and celebrating the high points of the Games. Here in the presence of excellence. Best of…
  • US Cross-Cultural Social Media Marketing

    Jason Mander
    25 Sep 2014 | 8:03 am
    GlobalWebIndex’s latest figures reveal a number of key social trends for anyone engaged with cross-cultural marketing in the US – with YouTube’s app now more popular than Facebook’s amongst Hispanic, Asian and Black/African Americans. Jason Mander, Head of Trends at GlobalWebIndex, exclusively talks us through some of the report’s key findings. As the demographic composition of the American population has continued to shift and evolve, the task of identifying, and successfully responding to, attitudinal or behavioral differences between key ethnic groups has been elevated in…
 
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    tcapushnpull.com

  • In the Wake of Tragedy: Where Do Brands Draw the Line?

    Sarah Irish
    19 Sep 2014 | 1:42 pm
    It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then you are aware of the major backlash brands received for chiming in on 9/11. While social media is an integral part of many marketing campaigns, the events of the last couple of weeks leave me wondering where and when brands should draw the line. Capitalizing on trending topics is nothing new; in fact it is common practice. As marketers it is our job to search for topics that make our clients relevant to their audience – holidays and events are super easy to plan ahead for. Many times,…
  • 10 Things That Crossed My Mind During Today’s Apple Keynote

    Sarah Irish
    9 Sep 2014 | 1:50 pm
    I love Apple, always have, always will. I got my first Apple product in 2004 when they came out with the iPod Mini. It was green, and it was glorious. From there I have owned a 5th Generation iPod, iPod shuffle, iPhone4, 2nd Generation iPad, a white (but man did I want black) Macbook, a Macbook pro, a Macbook Air and finally an iPhone5s. I know this seems a little overboard, but I am truly a brand loyalist. Needless to say, I was PRETTY excited for today’s iPhone6 release. I set up my Macbook , and my iMac and awaited the magnificent announcement. Here are 10 thoughts I had during the Apple…
  • The Evolving Landscape of Facebook Marketing

    Sarah Irish
    5 Sep 2014 | 1:51 pm
    Ahhh the magical, evolving animal that is Facebook. A couple of months ago, we laid out some changes Facebook made this year that have deeply effected the way we market on this platform. Now, four months later, we are still learning what these algorithm changes mean for us and our clients. Here are some takeaways from a little trial and error over the last few months: Its Not About Size: Back in the day (less than 5 years ago) Facebook for business was ALL about developing your community base. Its not to say the more followers you had made you a better page (but thats kinda what we’re…
  • Plagiarism and Social Media

    Sarah Irish
    22 Aug 2014 | 12:53 pm
    We live in a world powered by instant gratification – especially in regards to content and social media. The problem with our growing need to be informed is the quality of content. The internet is a melting pot of ideas – if you can think of it, you can find it online. This is a great resource but when it comes to plagiarism, the lines can be a bit blurry. A few weeks ago, Buzzfeed editor Benny Johnson was fired for plagiarism. This got me thinking about how easy it is to repost, or reuse content that is not technically yours to use. It is hard to distinguish the difference between social…
  • Pinterest Adds Messaging Feature

    Sarah Irish
    15 Aug 2014 | 7:09 am
    Planning weddings, cataloging cute puppies and mapping out elaborate vacations just got a whole lot easier. Last week, Pinterest unveiled a new messaging system that is about to change the way we pin. Early last year, Pinterest released their “Send A Pin” function that allows users to send a pin directly to an individual person. This has been an incredibly successful addition to their platform, and they estimate 2 millions pins are sent daily.  Now, with the new messaging function, you can send pins to someone or a group of someones and actually have a conversation about it.  This…
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    Social Media Network - Marketing

  • 3 Points To Remember In Social Media

    17 Sep 2014 | 12:49 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity contest. Social…
  • The Changing Customer Service - Social Media

    12 Sep 2014 | 8:46 am
    Due to Social Media the way customers are now serviced has taken a change. This change is for the good.Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers,…
  • Social Media Is Important

    23 Aug 2014 | 2:52 am
    Social Media is Important because:It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional mediaIt’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with themIt’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are…
  • How To Analyse And Measure / The ROI Metrics For Social Media

    15 Aug 2014 | 8:59 am
    Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from…
  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
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    FutureComms

  • What’s the Point in Measuring Business Outcomes?

    Paul Sutton
    22 Sep 2014 | 12:56 am
    The PR industry doesn’t need to bother measuring business outcomes. After all, lead generation and sales are marketing’s job. So, you know…sod it. I paraphrase (heavily), but that’s the general gist of an article that caught my attention last week entitled ‘What PR Metrics You Shouldn’t Measure’. The piece, penned by widely-regarded American author Christopher Penn, focused on three key points: Don’t measure things that don’t actually measure anything Don’t bother measuring what you don’t intend to act on Don’t intensely measure things you have no control over The…
  • B2B & B2C Social Media are like Chalk & Chalk

    Paul Sutton
    17 Sep 2014 | 3:15 am
    Before the advent of the internet, broadcast media, newspapers and the printing press, business was done person to person. If I wanted to sell my latest hand-crafted spinning wheel or my daily baked bread, I’d do so face to face with the person who was buying it. It was pretty simple, really. Now fast forward a few centuries and mass advertising and editorial have led to the firm belief that business is done with companies. Faceless entities with flashy logos and clever taglines and overly-sincere values and brand promises. And no matter how often the ‘people do business with people’…
  • 5 Critical Trends in Digital PR You Need to Act On

    Paul Sutton
    11 Sep 2014 | 2:35 am
    Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. Digital remains the big growth area in PR. This really should come as a surprise to no-one. I hope. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. The division of…
  • Breaking the Cycle of Crap Media Relations

    Paul Sutton
    10 Sep 2014 | 12:52 am
    This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, and so I asked him if he’d like to expand on his thoughts. I welcome your own opinions in the comments.  ———————————————————————— Last week, the Guardian…
  • Have We Really Learned Absolutely Nothing From Kenneth Cole?

    Paul Sutton
    14 Aug 2014 | 12:30 am
    Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in my mid teens, remains one of the most brilliant pieces of live comedy I’ve ever seen. His suicide is deeply saddening. I touched very briefly on my own struggle with depression in a very recent post, and so, for me personally, Mr Williams’ death is particularly…
 
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    Social Nerdia

  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell

    socialnerdia@gmail.com (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
  • The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

    socialnerdia@gmail.com (Social Nerdia)
    10 Apr 2014 | 1:47 am
    There's a South Park episode in which Stan, one of the four main characters of the show, is transported to a virtual world that looks much like the 1982 film Tron. In the show, the computer-simulated environment is supposed to be an embodiment of the world's largest social network: Facebook.The episode is a funny parody of the social network and the awkwardness of digital relationships - from friend requests and photo albums, to Farmville and Café World. The show aired over four years ago, but it was the very first thing I thought of when I heard that Facebook was acquiring one of the…
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    Pam Marketing Nut

  • Increase Social Media Conversions With Trust and Relationships, Not Spam

    Pam Moore
    30 Sep 2014 | 9:18 am
    It’s not rocket science or hot news that earning trust, establishing authority and nurturing relationships are the key to success in business and life. In this episode of the Social Zoom Factor podcast I explain why spam and self promotion is not going to help your business. I also share why your business and marketing results will be exponentially higher if you focus on earning trust and establishing relationships.   Do you wish you had more business conversions? Focus on earning trust as a top priority. Relationships are nurtured over time with a foundation of trust, caring, and…
  • People Don’t Just Buy Things, They Join Things!

    Pam Moore
    29 Sep 2014 | 6:28 am
    Humans are creatures of habit. Since marketers are humans, this means it’s easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals. Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way. Even more important is that audiences and community members are invited to join something bigger than what they can be or do by themselves. It is human behavior for people to want to feel connected. They want to…
  • 10 Tips to Quit Selling Me Your Stuff & Start Providing Value

    Pam Moore
    25 Sep 2014 | 6:46 am
    There is not a day I don’t wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don’t know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on. Whatever happened to first saying hello? Or how about building a relationship first? Or even better, how about earning my trust and inspiring me to check out your blog, website, mobile application or other products and services? In this episode of the Social Zoom Factor podcast I…
  • 5 Reasons Business Marketers Fail Using Social Media

    Pam Moore
    24 Sep 2014 | 1:48 pm
    It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an…
  • Why There is Only One Way to Do Social Media

    Pam Moore
    23 Sep 2014 | 12:23 pm
    Are you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie cutter solution you could buy or a social band-aid you could slap on your broken business that would make all of your business problems go away? Do you wish there was a magic carpet ride to increase brand awareness, Facebook news feed mastery and Twitter viral master heroism? The truth is that there is only one way to do social media and that is the way that works for you, your audience, your customers, and your business. You might as well…
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    Jessica Malnik

  • Why We Should Embrace Honesty and Vulnerability On Social Media

    Jessica Malnik
    15 Sep 2014 | 6:44 am
    It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power of portraying vulnerability and “being real” online. I think this is something that gets lost on social media sites. Think about it. We’re more connected than we have ever been before, thanks to Facebook, Twitter, Instagram, Pinterest and insert your social media site du jour.
  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
 
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    Smedio - Business Ideas Worth Sharing

  • The 6 Immutable Laws of Effective Copywriting

    Tracy Vides
    30 Sep 2014 | 9:17 pm
    Share on FacebookShare on TwitterE-mail Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is. Something changed. A new movement is up. Customers have too much content to handle. Your copy – I am sorry to douse your fire with ice water – is just “more” content for your potential customers. You’ve got to do something else. You may continue to write copy but you’ll…
  • 7 Time Proof Ways to Simplify and Strengthen Your SEO

    Alex Miller
    29 Sep 2014 | 2:03 am
    Share on FacebookShare on TwitterE-mail SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle. Focus on Great Content and Not Keywords The search engine optimization…
  • 4 Things the Pope Can Learn from Justin Bieber’s Twitter Profile

    Scott Masson
    23 Sep 2014 | 3:33 pm
    Share on FacebookShare on TwitterE-mail What can the Pope learn from Justin Bieber’s Twitter profile? Since becoming Pope in March 2013, Pope Francis has become one of the most beloved public figures in the world. His renowned humility and concern for the poor, as well as his outspoken stance on gay and women’s rights has endeared him to even the most militantly atheistic liberals. Saving our eternal souls aside, however, there is one area in which even Pope Francis falls behind: his social media profile. In order to help Francis spread his message of love and tolerance further…
  • How to Increase Your Reach With a Facebook Contest

    Douglas Idugboe
    17 Sep 2014 | 8:05 am
    Share on FacebookShare on TwitterE-mail Facebook contest is one of the most underused tools on Facebook. With the ongoing tweaks and changes to Facebook’s algorithm, using Facebook as a marketing tool is becoming increasingly strategic. It’s more difficult to get posts into news feeds and quality content is more important than ever. A focus on engagement with strong calls to action is required. Boost engagement with contests; you’ll extend your reach while creating brand awareness and customer loyalty. 4 Successful Facebook Contests Don’t just offer something for free…
  • 5 Reasons Leveraging LinkedIn is a Smarter Business Move

    Serhat Pala
    14 Sep 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a variety of users. Going from an online resume format that people created and forgot about just a handful of years ago, LinkedIn has been changing and is firmly on the social networking radar of every savvy marketer out…
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    ReelSEO Video Marketing

  • 3 Best Practices for Branding Your YouTube Channel [#TubeTalk #43]

    Dane Golden
    1 Oct 2014 | 12:30 pm
    On this week's TubeTalk, the podcast for YouTube marketing tips, we give you three best practices for branding your YouTube channel including how to use the branding watermark with InVideo programming, the best way to brand your Channel icon, and how to set up Channel Art.
  • 76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

    Carla Marshall
    1 Oct 2014 | 9:00 am
    A new report confirms that video is among the top choices for an effective B2B content marketing campaign, with 76% of respondents confirming that video publication and distribution is one of the most effective digital marketing strategies, and a core component for lead generation ROI.
  • The Top 20 Most Shared Online Video Ads For September 2014

    Contributor
    1 Oct 2014 | 6:29 am
    The launch of the new iPhone 6 attracted a huge amount of attention for Apple last month, both good, and bad, but it was Ikea, not Apple, that grabbed the top spot for the most shared video ad of September 2014. “Experience The Power Of The Bookbook” showcased the Swedish company’s new catalogue with a perfectly pitched parody of Apple’s branding.
  • 44% of U.S. Broadband Users Watch Online Video Via a Games Console

    Carla Marshall
    30 Sep 2014 | 11:38 am
    9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.
  • ATTENTION: Defines The Perfect Audience for Video Advertising [Infographic]

    Mark R Robertson
    29 Sep 2014 | 3:10 pm
    In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences are receptive to video ad campaigns?  The industry has worked hard to ...
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    Social4Business

  • Blog Tips to help you Focus and Get the Job Done

    Kathy Colaicovo
    23 Sep 2014 | 1:00 am
    Blogging is one of the best tools you can do to help boost your Search Engine Rankings – or how your website comes up in online search results. The block for many people is making the time to write the blog articles. There are several tips that can help you make certain you can achieve […] The post Blog Tips to help you Focus and Get the Job Done appeared first on Social4Business. Related posts: Blog Formatting Tips to help Attract more Clients Easy ways to Write an Article Write Blog Posts that bring in Traffic to your Website
  • How to get more Visibility when Sharing Links on Facebook

    Kathy Colaicovo
    16 Sep 2014 | 1:00 am
    A Facebook change is coming. Links and how they are posted on Facebook is changing! “Click-Baiting” on Facebook is soon going to be shown less in newsfeeds on Facebook. What is click baiting? This occurs when you post an update status on Facebook that has a link with a headline that encourages people to click […] The post How to get more Visibility when Sharing Links on Facebook appeared first on Social4Business. Related posts: What does the new Facebook Timeline mean for Users and Business Owners Facebook News Feed and Spam Facebook Redesign for Business Pages
  • How to Build your Facebook Business Page Community

    Kathy Colaicovo
    6 Sep 2014 | 1:00 am
    Almost every client I have, has a Facebook Page. With this comes the ever constant struggle to build engagement and grow the fan base. It is these connections that can lead to more website traffic, consults, leads and potential new clients. Sometimes the best way to think up new approaches to build your community on Facebook is to do […] The post How to Build your Facebook Business Page Community appeared first on Social4Business. Related posts: 5 Ways to Build an Interactive Facebook Community Facebook Page – How to Grow your Community How to get more people to see your…
  • Share those Images on Twitter too!

    Kathy Colaicovo
    2 Sep 2014 | 1:00 am
    Images are becoming one of the most shared content online and, for many, the most read. They are more interesting and, some will argue, faster to read them but also the idea resonates more because it has come in the form of a picture. For this reason, many businesses are turning to images more and […] The post Share those Images on Twitter too! appeared first on Social4Business. Related posts: Why Add Images to Your Blog? New Changes to Twitter on the Way What’s Trending Online?
  • How to Use Hootsuite Lists for Twitter Networking

    Kathy Colaicovo
    21 Aug 2014 | 1:00 am
    Creating Hootsuite Lists from keywords for business networking on Twitter. If you have been reading my blog, or are connected with me on Twitter, then you know I am always telling people – you need to take part in social media – people want to talk with you, this is the first step in getting […] The post How to Use Hootsuite Lists for Twitter Networking appeared first on Social4Business. Related posts: How to use Twitter Lists in Hootsuite Twitter Lists vs. Twitter Search Twitter adds a new Follow Button
 
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    Prepare 1

  • How to Showcase Your Brand With LinkedIn Publisher

    Blair Evan Ball
    25 Sep 2014 | 3:55 am
    Have you tried LinkedIn Publishing to gain more exposure? Would you like more business people to see what you publish? Top influencers like Richard Branson and Tony Robbins are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical blog.  Recently LinkedIn made the decision to open up the publishing platform to all users. Despite its awesome content marketing potential, the LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is in it’s infancy. The potential…
  • Visual Content Influencing the Future of Social Media [Infographic]

    Blair Evan Ball
    23 Sep 2014 | 8:30 am
    Is your brand telling visual stories? Are you empowering your fans to create and share visual content for you? Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep. When the Internet just began, it was all about words, and coding. Fast forward to today with sites like Pinterest which has exploded with visual content as the digital medium of choice. Twitter started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich…
  • Is it Halftime for You in Social Media

    Blair Evan Ball
    19 Sep 2014 | 4:25 am
    Are you needing to regroup with your Social Media Strategy? Do you need to play more offense? In the field of battle in sports, defensive usually wins. However, in Social Media Marketing…Offense Wins. Like most sports teams, they adjust at halftime whether they are winning or losing. Always striving to perform better, execute better. Businesses really are no different. Flexibility is key in today’s fast paced business environment. Do business conditions change? Are they changing slower or faster? So change your strategy, change your approach, change your tactics. Monitor and find…
  • The Six Things You Need to Know to Make Your Voice Heard

    Blair Evan Ball
    16 Sep 2014 | 9:48 am
    What strategies are you using to create brand awareness? How would you like your fans to find you and spread the word? What does your Social Media footprint convey to your audience? When people share your stories, products or campaigns with their friends, they’re giving it their stamp of approval, their friends take notice, and your brand awareness increases. An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just…
  • Twitter Launching Buy Button for Commerce

    Blair Evan Ball
    9 Sep 2014 | 7:36 am
    Would you click on a buy button on Twitter? Would your business use a buy button to sell on Twitter? Shortly before Twitter went public a year ago, Twitter poached former Ticketmaster CEO Nathan Hubbard to head e-commerce. This will be their first major e-commerce initiative. Billions of dollars of online sales are already associated with social networks. Many marketers post messages on services like Twitter and Facebook promoting their products and offering links to external sites where they can be bought. BUY BUTTON Twitter will be testing the buy button come this Monday in tweets. Users…
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    Leader Networks blog

  • Gender vs. Generational Divide Tops Findings From The Social Consumer Study

    Vanessa DiMauro
    24 Sep 2014 | 4:10 am
    Don Bulmer and I are thrilled to share the findings of our  latest study, The Social Consumer,  and we think this is the most exciting one yet!  We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that brands which can tap into the emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.  This is our third research collaboration since 2009, as part of our fellowship with The Society for New Communication Research. We were…
  • Big List 2.0: The Top 106 B2B Online Customer Communities

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
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    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
 
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    Digital Pivot RSS News Feed

  • DiGiorno Delivers Twitter Blunder

    Jennifer Graber
    1 Oct 6935 | 6:10 am
    Summary: DiGiorno, much like Taco Bell, has a way with words on Twitter. The pizza company utilizes humor and jokes in its digital interactions. For instance, it wouldn’t be unusual to see hashtags like #CheesyCelebrities or #DiGiorNOYOUDIDNT on its account. DiGiorno’s Twitter is not boring or typical in any sense of the word. And it is those kinds of social media accounts that get the most attention. In a crowded digital landscape, consumers are looking for what stands out, for what is atypical. However, DiGiorno’s Twitter recently stood out, and not in a…
  • Don't Bend Your New iPhone

    Jessica Cherok
    1 Oct 6918 | 6:11 am
    Summary: Some of Apple’s iPhone 6 and 6 Plus users are getting an unwanted feature. The new, ultra-thin phones have a nasty habit of bending when left in a pocket while someone is sitting for long periods of time. The thinner phones are easier to bend than previous, thicker versions. But the iPhone 6 and iPhone 6 Plus are hardly the first of Apple’s smartphones to have this issue.
  • Most Apps Still Gobbling Up User Data

    Jessica Cherok
    1 Oct 5448 | 6:10 am
    Summary: Surprise, surprise — apps are failing at protecting your privacy. According to a new report, apps are still collecting huge amounts of personal data. The Global Privacy Enforcement Network (GPEN) surveyed over 1,200 apps, finding that the large majority of them were not being clear or detailed in telling users what information was being collected.
  • iPhone Users Get a Whole New Twitter Profile

    Jessica Cherok
    1 Oct 3076 | 6:11 am
    Summary: iPhone users received a whole new Twitter experience last Thursday after the site’s update to its profiles. In what Twitter calls “our biggest update to profiles to date,” users will see new design and emphasis on bios and photos. As long as you have iOS 7 or above on your iPhone, you will be able to see the updated profile. Your bio will be immediately viewable on Twitter.
  • Internet Slow Down Day is Here

    Jessica Cherok
    1 Oct 2497 | 6:10 am
    Summary: It’s Internet Slow Down Day! The day where the Internet won’t actually be any slower, but your awareness will be raised about that possibility. Hopefully. Several websites — such as Netflix, Reddit, Etsy, Upworthy, and Vimeo — will prominently display...
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    Buzzom

  • The Social Media Spread of Ebola Virus

    admin
    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
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    Sean Clark

  • SEO Ranking Factors For 2014 [REPORT]

    Rebecca Miller
    30 Sep 2014 | 1:05 am
    A guide to SEO in 2014 Search Engine Optimisation is a constantly expanding and ever-changing field which can seem like a bit of a minefield if you don’t know where to start. As a business owner it’s vital that you and your team understand the importance SEO plays to your online presence, and how best to stay ahead of the game. Here is an overview of the white paper recently published by Searchmetrics - The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. Don’t be put off by the technical jargon in the title. This report is vital reading if you want to understand…
  • Grow Your Business Using Social Data

    Sean Clark
    25 Sep 2014 | 12:56 am
    Know Your Audience The following is based on my talk at the #EpicHootup in Norwich on 23rd September 2014. Included are the slides and a text overview from the talk. You really need to get to know who your audience are, not just guess. The closer you can align your marketing message with your audiences needs, the more effective it will be. Researching our market used to be very ad hoc: the odd survey or straw poll, perhaps, we would even call a few existing customers to discover their interests. The problem was that we had no way to analyse this. With the advent of “Big Data” some of…
  • A/B Testing: Why You Should Be Doing It

    Rebecca Miller
    23 Sep 2014 | 1:30 am
      A/B Testing A/B testing, also known as split testing, is becoming increasingly popular in the world of content marketing, and for good reason too. If done properly, you will be able to really drill down and discover exactly what pushes your audiences buttons. This invaluable information can then be used to grow your fan or customer base even further, and get them to hit the ‘buy’ button more often. So, What Exactly is A/B Testing? As the name suggests, you split your content into two parts – A, and B, get it? The difference between A and B can be anything – ranging from…
  • A Simple Formula You Can Use To Write Better Headlines [PODCAST]

    Sean Clark
    20 Sep 2014 | 4:21 am
    Episode 44 of The Small Business Marketing Report Podcast What makes great headlines work? Research from a marketing master… John Caples is revered as one of the original masters in the art of direct response copywriting, and his research is on the art of headlines is particularly useful. Caples’ researched the headlines that worked best in display advertising over many years and the results led him to conclude that there are four important qualities to a good headline: Self-interest (The most important of these headline qualities) News Curiosity Quick, easy way In this episode of The…
  • 5 Tips For Finding Your Target Audience

    Rebecca Miller
    16 Sep 2014 | 1:30 am
    Find your target audience online As entrepreneurs we are all aware of the importance of finding our target audience when selling our product. You need to make sure that your business is seen by all the right people, and that your ideal customer knows who you are and how they can make that all important sale. When marketing your product or service online through content and social media, it’s just as important to think about your target audience and find out where they hang-out. Think of it this way, it’s all very well putting in place a snazzy new Pinterest strategy, but if your product…
 
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    L2: Business Intelligence for Digital

  • Who Owns Beverage Search?

    Homa Zaryouni
    1 Oct 2014 | 2:58 pm
    Monthly searches for beverage brand terms were up by 16% in July compared to the beginning of 2014, driven by a 23% increase in the soda category. And L2’s Digital IQ Index®: Beverages found that brands are not taking advantage of this increase and are still underinvested in paid search. Paid ads appear on 80% of Google brand searches, but brands are controlling just 17% of the paid results. Furthermore, they are not being strategic in their purchases. Red Bull is the only brand buying against its competitor (Monster Energy) and 5-Hour Energy, Vita Coco and Zico are the only brands that…
  • Planes, Trains, Automobiles: European Click and Collect

    Sarah Hynes
    1 Oct 2014 | 12:21 pm
    The British invented the railway during the Industrial Revolution, but in the intervening two hundred years the French have delivered superior customer experience on their TGV high-speed train network. In CPG and Grocery e-commerce, the French were the first to pioneer click and collect programs with their “Drive” format. Yet the British now lead in delivering the most innovative solutions for U.K. shoppers. It has been a decade since Auchan’s Chronodrive launched its “Drive” pick-up service to collect non-grocery products from local stores. Drive pick-points continue to expand in…
  • Forum Preview: Interview with Author of ‘Invisibles’

    Homa Zaryouni
    1 Oct 2014 | 10:44 am
    Speaker, musician, writer and author of Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion David Zweig will be speaking at the L2 Forum on November 10 at The Morgan Library. Inspired by his experience as a fact-checker at Condé Nast magazines, Zweig began to explore the relationship between recognition and work. At Condé Nast, Zweig realized the better he did his job, the more he disappeared. (Readers only remember fact-checkers when an error makes it to the paper.) Yet, he felt an odd satisfaction at the end of each day. He interviewed some of the most…
  • EBay, PayPal Split Unlocks Huge Potential: Galloway

    Homa Zaryouni
    30 Sep 2014 | 2:36 pm
    L2 Founder and Chairman Scott Galloway spoke on Bloomberg TV today about the PayPal and EBay split. Galloway said dividing the company into two separately traded entities will unleash huge potential for both, especially “crowned jewel” PayPal. EBay has been an underperformer, growing just 1.9% per year in the past ten years. Meanwhile, PayPal is an overperformer with dominance few companies have been able to achieve. Despite the hype of mobile payments putting PayPal out of business, nobody has come close. See full video here.
  • Beauty Brands Should Invest More in Korea Site Features

    Homa Zaryouni
    30 Sep 2014 | 1:53 pm
    This graph from L2′s Digital IQ Index®: Beauty | Korea shows how Korean beauty brand site features match up against their counterparts in six countries (US, UK, China, France, Germany and Japan). While beauty brands in Korea have the best participation rate in online reviews (69%), they lag in areas such as live chat. (La Neige is the only brand that provides the service.) Just 25% of Index brands have an interactive tool (e.g. virtual makeover, diagnostic quiz) on their site, a smaller percentage than in the US, UK, Germany and China. Eighty-one percent of beauty brands in Korea…
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    Dave Linabury, LLC

  • False Arrow Image Galleries are Black Hat

    Dave Linabury
    28 Sep 2014 | 1:20 pm
    Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries. False Arrow Image Galleries are Black Hat One online tactic that I find particularly disturbing is the use of false image gallery arrows. Most meme and viral sites now have image galleries of […] The post False Arrow Image Galleries are Black Hat appeared first on Dave Linabury, LLC.
  • Reflecting on 16 Years of Blogging

    Dave Linabury
    26 Sep 2014 | 8:15 am
    After reading Charlene Li’s wonderful post Reflecting on 10 Years of Blogging this morning, I was inspired to write my version. I started blogging in 1998. That’s 16 years of blogging. Think about that. That’s longer than I’ve been married. Longer than I’ve stayed at any career. The only thing I’ve had in my life last […] The post Reflecting on 16 Years of Blogging appeared first on Dave Linabury, LLC.
  • 5 Things You Can Do to Win Over a Tough Client

    Dave Linabury
    18 Jun 2014 | 10:49 am
    “What kind of presentation was that? I’m not seeing what I’m looking for. This entire meeting was a waste of my time.” Have a client like that? Relax, you’re not alone. Everyone has a tough client at one point in their career that the entire team dreads meeting with. Although… there is always one person […] The post 5 Things You Can Do to Win Over a Tough Client appeared first on Dave Linabury, LLC.
  • Five Things Vendors Always Get Wrong

    Dave Linabury
    2 Jun 2014 | 12:28 pm
    Hi Vendors! I love meeting vendors and startup founders. I really do. But (most of) you haven’t quite mastered the social skills necessary to properly contact an executive, or what to say to us to keep our attention. But there are (at least) five things vendors always get wrong. So here’s some free advice… 1. […] The post Five Things Vendors Always Get Wrong appeared first on Dave Linabury, LLC.
  • Case Study: Artisan Plating

    Dave Linabury
    7 Apr 2014 | 8:19 am
    CASE STUDY: Artisan Plating This month’s case study is about Artisan Plating, an interesting company in that they specialize in electroplating all kinds of precious metals. While they specialize in plating designer work, they also electroplate for government and military applications, which means they reach military-grade tolerance levels. They’ve even plated parts for NASA’s space […] The post Case Study: Artisan Plating appeared first on Dave Linabury, LLC.
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    Digital Diva

  • Weekend in the Lakes, fringes & lip syncing to Taylor Swift

    Digital Diva
    29 Sep 2014 | 5:12 am
    Hey all. Hope you had a good week last week? I started it off with meetings in London, giving me some time away from the husband to watch the last series of House (I watched the other seasons before I met him and he hasn’t seen them, so there’s no point trying to catch him up!) I mostly wore trainers last week, it was a busy one and I needed a bit of comfort to be honest! I find I go through phases with what I wear. Here’s me in neon and snakeskin print trainers from Debenhams (I know! Right??), black jeans from H&M, a black jumper from Armani Exchange and a blue faux…
  • Man Crush Monday (#MCM)

    Digital Diva
    29 Sep 2014 | 12:15 am
    Happy Monday folks…Man Crush Monday (#MCM) in fact! I don’t have to think too hard about my Man Crush Monday, it’s my husband (I can almost hear you say “awwww…….” and then puke a bit). I have to say though, my husband is a diva. There, I said it. He’s a proper diva…and a show off. I love him for it though…he’s very confident, without being cocky. He knows his own mind well and although he listens to my opinion on what he wears and often asks my advice, he’s always got very clear ideas of what he wants to wear. He’s…
  • Bundobust: Indian Street Food in Leeds

    Digital Diva
    22 Sep 2014 | 5:55 am
    Bundobust is a beautiful marriage between The Sparrow Bier Cafe and Prashad restaurant (click the link to see my review of that restaurant). They specialise in craft beers and tasty vegetarian Indian street food. Bundobust opened fairly recently and I’ve been a few times now, finally remembering to take a few snaps on my last visit with some friends. If you haven’t been already, get yourself over there….it’s a great place to go either as a couple or with a group of friends. It’s very relaxed and the food is delicious. I can’t comment on the craft beer…
  • Weddings, Birthday Parties & Keeping Comfy

    Digital Diva
    21 Sep 2014 | 6:41 am
    Another week gone. Whooosh. Gone. I don’t know where times goes at the moment, seems like I have a lot on and endless to do lists. I shouldn’t complain though, I get bored easily and like being busy. This week was mostly full of work, weddings and birthday parties….mixed with bumping my beloved car (bad times!) to balance out the fun. Here are a few highlights…starting off with what I wore: Keeping comfy and showing my knees This week saw me in a New Look houndstooth shawl (pretty sure the husband thinks it’s a rug, but I like it), carrying on the pink theme with…
  • Byron Leeds: We have amazing burgers at last!

    Digital Diva
    20 Sep 2014 | 9:04 am
    I have been hoping Byron Leeds would open for quite some time. I’ve even been known to tweet them asking needfully when they would come to our fine city! My brother first introduced me to Byron burger restaurants in London a few years back and I have to say it opened my eyes to burger restaurants actually being decent! Byron were one of the first restaurants to do burgers well and I was hooked. Luckily for us, Byron Leeds have opened up their doors and I went over to check the new Leeds restaurant out. Byron Leeds Menu Here’s the Byron Leeds menu…I like that they actually…
 
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    ansarada » M&A News

  • M&A analyst recruitment focuses on boutiques

    Brett Cole
    30 Sep 2014 | 3:39 pm
    Bulge bracket investment banks have a new recruitment strategy: boutique investment banks. Frustrated with their lack of success in filling their M&A analyst ranks from U.S. colleges, Wall Street’s biggest names are instead enticing analysts just six or eight months into a typical two year program at a boutique to sign up with them. Such […] The post M&A analyst recruitment focuses on boutiques appeared first on ansarada.
  • Jon North’s path from law to his own M&A firm

    Brett Cole
    29 Sep 2014 | 4:23 pm
    Jon North’s mid life crises wasn’t a taste in Ferraris or iron men triathlons. At 42 year of age Mr North, after months of contemplation, decided to leave the elite Australian law firm Allens to “try and climb the mountain” in investment banking. Blue chip boutique advisors Gresham Partners offered Mr North a job advising […] The post Jon North’s path from law to his own M&A firm appeared first on ansarada.
  • 5 Questions: Nelson Lam on M&A in fund & wealth management

    Brett Cole
    28 Sep 2014 | 4:23 pm
    Nelson Lam is a principal at Chase Corporate Advisory, a Sydney-based boutique advisory firm that specializes in advising financial services on M&A. Mr Lam gives advice to the fund and wealth managers sectors. He spoke to ansarada on potential M&A trends among fund management companies as well as Australian superannuation funds. What is the trend […] The post 5 Questions: Nelson Lam on M&A in fund & wealth management appeared first on ansarada.
  • Charm, Profits, Private Equity & Korea

    Brett Cole
    25 Sep 2014 | 6:47 pm
    South Korea suffers unfairly, its top financial regulator says, from a perception it is hostile to private equity. On the face of it Korea’s Financial Services Commission chairman Shin Je-yoon is right. South Korea has a slew of buyout firms seeking to become the KKR of their country and region. These include MBK Partners and […] The post Charm, Profits, Private Equity & Korea appeared first on ansarada.
  • Alibaba, IPOs, private equity & M&A

    Brett Cole
    24 Sep 2014 | 11:03 pm
    Does Alibaba’s extraordinary debut on the New York Stock Exchange last week, where its shares rose 38 percent in one day, signal the latest high water mark for the IPO market? Perhaps so, with regards to Europe. U.S. private equity giant Carlyle may sell a 50 percent stake in RAC, which has been preparing for an […] The post Alibaba, IPOs, private equity & M&A appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in September

    Cheryl
    1 Oct 2014 | 12:47 pm
    IS THERE ANYTHING CUTER THAN BABY PUMPKINS?! AND NO I DON’T CARE IF THEY ARE REALLY “GOURDS” THEY LOOK LIKE GODDAMN BABY PUMPKINS AND I PREFER TO PRETEND THAT A MOMMY PUMPKIN AND A DADDY PUMPKIN FELL IN LOVE AND CAME TOGETHER IN A MOMENT OF PASSION TO MAKE A BABY PUMPKIN, CAUSE SCIENCE. I’m sorry for yelling but I have very strong feels about baby pumpkins. Shit I wrote here: Move ALL the things Her name is Reno Shit I wrote other places: (614) Magazine: Pretty in Plus (614) Magazine: California Dreamer – West Coast Wine by way of Columbus Stock & Barrel…
  • Move ALL the things

    Cheryl
    12 Sep 2014 | 7:29 am
    In the past month I moved out of my condo and into my boyfriend Scott’s house, and also moved my business into real office space. The best part of moving is coupons. I had to change three addresses with the postal service – my personal address, Drink Up Columbus and speechbubble. That means three times the coupons – but wait, there’s more! When you file to change your address online, you can print coupons to awesome places like Target, Pier 1 Imports and Lowes. BUT THEN when they send you the confirmation packet in the mail you get ANOTHER SET OF COUPONS TO THOSE…
  • Her name is Reno

    Cheryl
    5 Sep 2014 | 10:11 am
    Thanks to my boobs I recently won a trip to Reno to attend craft beer festival CANFEST and relax for a few days. I also got come home with two ear infections, a sinus infection and bronchitis so I guess you can’t win ‘em all. As part of the contest Scott and I got picked up at the airport in a limo for a 10 minute ride to the casino where they were putting us up. Necessary? Absolutely not. Kind of badass having one of those dudes waiting at the airport with my name on a sign and then getting to stretch out on leather couches while contemplating how many airplane-sized bottles of…
  • Shit I Did in August

    Cheryl
    2 Sep 2014 | 10:12 am
    I was kind of quiet on the internets last week because I was dealing with double ear infections (double ear infections! what does it mean!), a sinus infections AND bronchitis. Sickness: gotta catch ‘em all! Shit I wrote other places: Drink Up Columbus: Mad Moon Craft Cider Launching in Columbus Shit that happened elsewhere: I was honored to host the Cystic Fibrosis Foundation’s Columbus’ Finest event to help fund research for Cystic Fibrosis, which I honestly didn’t know a lot about before the event. Did you know two people with Cystic Fibrosis aren’t supposed to…
  • Shit I Did in July

    Cheryl
    1 Aug 2014 | 7:41 am
    Yesterday I discovered the text art accompaniment to a CSI Caruso one-liner. BUT MY BLOG KEEPS BREAKING THE @$%#^$ CHARACTER IN THE LITTLE SQUARE SUNGLASSES SO THIS IS A SCREENSHOT. YEEEEAAAHHHHHHHH! Shit I wrote other places: 614 Magazine: Dazed and Infused 614 Magazine: Brownie Points Drink Up Columbus: Columbus is about to get Cray Drink Up Columbus: This is your beard. This is your beard on hops. Drink Up Columbus: California wine with Columbus roots-Zanon Zinfandel Drink Up Columbus: Drunk Brunch-The Table Drink Up Columbus: Happy hour drink AND food deals in Columbus Shit that happened…
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    Voices of the Past

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  • Case Study: Alchemical Quest Rare Books Museum Interactive

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    21 Sep 2014 | 8:00 am
    In 2012, I managed development of a museum exhibit interactive called The Alchemical Quest, which supported an exhibit of rare books. The books originated during the golden age of alchemy, from the 16th and 17th centuries and were drawn from the collections of the Othmer Library of Chemical History. The report below documents the project team’s efforts to make these texts accessible and alive to visitors via touch projection technology. Project Goals: Reinforce the depth and complexity presented in the exhibition content Implicitly reiterate the exhibition narratives while allowing for…
  • 20 years later, I finally understand what college media leadership taught me

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    15 Sep 2014 | 8:00 am
        My career is in digital media now, and I’m grateful for that. But my younger self romanticized the notion of being a newspaper journalist.  Almost 20 years later, the university student newspaper I edited is celebrating 100 years of publication and digitization of its archive. Its tradition may not be yet be gone with the wind, but is certainly being buffeted by modern reality. Here are my thoughts looking back on that time.] As a painfully introverted Northwestern State University pre-forestry major in 1990, I made one of those classic freshman errors that changes the…
 
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    Social Media Blog

  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
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    Blog - Digital Jungle

  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • How to Recover From the Panda 4.1 Update

    29 Sep 2014 | 2:41 am
    Panda 4.1 what does it do? Google have announced that the latest Panda update, which has already been launched, is a filter dedicated to penalizing poor content and prevent it from ranking well. The logic behind this latest update is…
  • The Older Social Media User

    29 Sep 2014 | 2:13 am
    Social Media Population of China With an approximate population of roughly 597 million active users, Chinese social media is obviously a dominant online force. When it comes to age, 51% of social media users are over the age of 31.…
  • The Popularity of Australian Wine in Mainland China

    29 Sep 2014 | 1:46 am
    The Chinese Market for Wines & How to market it to China The ten years of uninterrupted growth of 25% per year in the consumption of wine came to an abrupt end in 2013. This was caused by the Austerity…
  • Why Do Chinese Students Study In American Universities

    29 Sep 2014 | 1:38 am
    Why Do Chinese choose to study in America? 25% of all international students studying in America are Chinese. This figure demonstrates the popularity of attending foreign universities with Chinese people.  But what attracts Chinese students to the United States and,…
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    For Free Blog

  • Social Media for Small Business: A Page o’ Links

    Mike Johansson
    23 Sep 2014 | 11:18 am
    Social media is everywhere and yet many businesses are still not using it or not using it well.Sometimes it is a time issue. Sometimes it’s a feeling of "Where do I begin? Sometimes it’s simply a feeling of intimidation or having bene left behind.My hope with this page of links is to offer some useful resources for any small business owner at any stage of their social media evolution:Platforms:Hubspot, probably the best champion of inbound marketing – attracting customers – has a useful post for those starting on Facebook: How to Create a Facebook Business Page in 5 Simple…
  • Social media offers big benefits to small business

    Mike Johansson
    21 Sep 2014 | 7:42 am
    One thing all small business owners can agree on: They don’t have unlimited resources to put into marketing and other customer outreach.This is where social media can be a big help. What does social media allow your small businesses to do?Listen for opportunities: Possibly the most-overlooked benefit is simply being on social networks as a way take the pulse of a marketplace or to hear people discussing a need … a need you may be able to meet.Vertical Response surveyed small business andfound which platforms they preferred to useOffer better customer service: Customers using…
  • 10 Social Media Resources for Small Businesses

    Mike Johansson
    13 Sep 2014 | 9:32 am
    Any small business owner knows that it’s always about being short on money and short on time … which is why social media can be such a good investment.  By carefully choosing a few social media platforms and allocating a little time each day small businesses can reap rewards including new customers/increased sales, competitive intelligence, better customer relations and greater word-of-mouth marketing. The question is where and how to begin. To help here are 10 resources for small business owners. 10 Resources for Small Businesses on Social Media1. Your Guide to Benefitting…
  • New Foursquare – The Reviews Are Mixed

    Mike Johansson
    8 Aug 2014 | 7:56 am
    The Tastes feature of the new Foursquare The new Foursquare arrived this week – splitting off the Swarm social check-in app for good and offering Foursquare users a much more robust recommendation app for anything its users are likely to want to do. The new logoFoursquare now has a pink logo and a pink-and-blue color palette (perfect for a newborn) and will offer recommendations based on Foursquare's database of 10,000 tastes, which cover qualities like food served, ambience, and activity type that Foursquare has gleaned from all the user tips that it has stockpiled over the…
  • Talking to Kids About Social Media and Other Online Activities

    Mike Johansson
    11 May 2014 | 11:06 am
    Parents and teens see social media and other online activities differently. A parent's best bet? Be a good listenerIn what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web.Evidence came recently as The New York Times reported that Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised and that it may have misled users…
 
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    Hypertext

  • Sell Your Boss On Social Media Marketing (SMW14 panel video)

    Vince Abbate
    1 Oct 2014 | 2:14 pm
    Social Media Marketing Experts Hold Social Media Week London Panel We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at  Social Media Week London to pick their brains about social media marketing and how to get the C-suite buy-in on the concept. Of course, it can be difficult when trying to convince your boss of adopting new online marketing tactics— especially when it comes to B2B content marketing — which is we hosted The Cynics’ Guide to Social In the B2B Space,” a special panel at the yearly event that focused on social media…
  • New At Work? Here’s 5 Tips To Help You Get Ahead

    James Mignano
    26 Sep 2014 | 9:36 am
    The first six months of your career are incredibly important. Throughout this period, you are laying the groundwork for what people can expect and what you can expect from yourself. You are learning a ton about your company and co-workers while simultaneously establishing the habits and work ethic that can make or break a career. I recently had my first six-month review as an account coordinator. While it was great to receive feedback from a number of colleagues and clients, it was also an opportunity to reflect on what has gone well and what could be improved upon since I began. If you are…
  • Costello On Being Named To PR Week’s APAC Power List

    Vince Abbate
    24 Sep 2014 | 2:01 pm
    Anne Costello, regional director of Text100’s Asia Pacific region, was recently named as one of PR Week’s 50 Most Influential People In PR. The honor places her among some of the most influential integrated communications professionals within the APAC region. Making the publication’s Power List for 2014 came as somewhat of a surprise, Costello said. Shortly after being named to the list, I discussed the honor with her as well as the recently concluded fiscal year and what’s in store for the next. Costello on PR Week APAC Nod: Q: PR Week recently named you to their 50 Most Influential…
  • Social Media Week London: The Two Must-See Panels

    Text100
    23 Sep 2014 | 11:42 am
    Having doubts about whether or not social media is a viable tool for your business-to-business marketing endeavors? Did you know that GIFs, Vines and other visual content could be used to support traditional white papers, reports, press releases and case studies? We’ll cover those questions and more on September 25 at Social Media Week London when Text100 hosts panels featuring experts from IBM, Microsoft, CorpComms magazine and B2B Marketing magazine. While it’s easy to see how social media can stoke brand awareness and evangelism for companies that focus on consumer sales, the jury’s…
  • Top Tech Brands, Journalists Celebrate Xmas In August

    Bianca Georgiou
    22 Sep 2014 | 11:14 am
    According to U.K. futurist Ian Pearson, on December 25, 2050, a “normal” human family will sit down to a vegetarian-friendly synthetic turkey, prepared by a robotic kitchen assistant, while absent relatives join the table virtually and children receive gifts of walking, talking Barbie dolls and genetically engineered Furbies. Houses fitted with telepresence will transport any dinner table to the North Pole, and humble, bygone Christmases will give way to new, artificial realities enabled by technology that we’re already seeing in its infancy. Welcome to Christmas of the future. Well,…
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    Sprout Social

  • #SproutChat Shares Tips for Social Media Agency Challenges

    Jennifer Beese
    1 Oct 2014 | 8:02 am
    Marketing agencies are a great resource, running social media channels for companies that lack the bandwidth to do so. Thanks to their specialized skills, agencies can develop innovative campaigns for their clients and deliver strong results. While there are many advantages to this approach, not being in-house comes with its own unique challenges. During a recent #SproutChat, we asked our community what they thought were some of the challenges associated with managing a brand’s social media strategy as an agency. We also looked at some of the ways agencies can successfully promote a…
  • 36 Free Tools for Creating Unique Images

    Michael Patterson
    30 Sep 2014 | 10:25 am
    If a picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image? We know it can be difficult to come up with a fresh image for each social post you create, so we’ve put together this list of amazing tools to help you create images for your social media posts, websites, and more. While all of the resources on this list have a free version, some may require you to pay for additional features or access. Types…
  • Sprout Social Index: 5 Out of 6 Messages to Brands Go Unanswered

    Jennifer Beese
    29 Sep 2014 | 1:47 pm
    Social media has undeniably changed the way brands and customers communicate. Over the past few years, we’ve seen how consumers changed to use Facebook and Twitter as their primary means of communicating with businesses. As the number of consumer-brand interactions grows and moves past traditional phone and email into social media and mobile, businesses must adjust their strategies to accommodate that shift. Unfortunately, that’s not happening fast enough. Looking at newly-released data from The Sprout Social Index, it’s clear that the current status quo of silence and slow response…
  • Fifty & Five’s EVP On Growth, Change and Marketing in Social

    Anna Washenko
    29 Sep 2014 | 7:10 am
    If you’ve spent any time observing social media, it’ll come as no surprise that the networks are a source of constant change. While this means that members are often getting new and better services, the change is a source of both stress and excitement for the companies working in the field every day. “The agency is having to adapt and evolve as quickly as social is,” said Jenna Vandenberg, executive vice president of marketing at Fifty & Five. She told us the story of how the agency grew from one guy sitting on a couch in Starbucks to a bicoastal team serving global clients. In…
  • Sprout’s New Inbox: A Better Way to Manage your Social Messages

    Product Team
    25 Sep 2014 | 9:03 am
    We’re pleased to introduce our brand new Smart Inbox, reimagined to make it easier for you to effortlessly manage your social messages — no matter the size of your team. The new Smart Inbox is built around two concepts. First, visibility into your message volume and activity enables you to more effectively and efficiently communicate with your customers. Second, you need tools that enable you to not only be more effective and organized today, but that are flexible enough to support your social strategy as it evolves. Introducing ‘Mark as Complete’ Now, you can tell Sprout…
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    socialmouths

  • How to Incorporate Social Media Into Your Product Packaging

    Britt Klontz
    10 Sep 2014 | 8:26 am
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet. That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical…
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Should You Fire Your Business Coach?

    David Chism
    18 Sep 2014 | 8:08 am
    Working Out Note: Last November, I joined a 3-day a week intense workout program (12 weeks) at a BJJ & MMA studio called Clinch Academy. I sort of went into it thinking I’d do the 3 month challenge and go back to my old routine of light exercise when I had the time! One of the reasons I had to do something is that I was not doing much physical exercise. I was playing basketball 1-2 times a week and that was about it. It was around that time, just before I joined, that my blood pressure was quite a bit higher than normal. I was told by the doc, “You’ve got to do a bit…
  • Early Thoughts on iPhone 6 and Software Updates

    David Chism
    10 Sep 2014 | 7:53 am
    As I write this, we are awaiting the arrival of Apple’s latest and greatest iOS 8 upgrade. This will happen in about 1 week (September 17th or 19th). I’ve been testing iOS 8 for the past 3 months and really like it. The best part about iOS 8 over the current version is yet to come. What I mean is that iOS 8 is supposed to be the best update for iOS developers. Apple has supposedly made it much easier for developers to create far greater features than ever before. If this is true, business users of the iPhone and iPad can expect some updates as early as this fall that will…
  • Will Having a Nicer Looking Website Bring Me More Leads?

    David Chism
    6 Sep 2014 | 12:00 pm
    Responsive Websites If I told you my website was based on Responsive Design, some of you might actually know what I was talking about more this year than last year. It is a fairly new way to design a website. Those of you who do not know what Responsive Website Design is just yet, I’ll explain. In short, a responsive website basically means the website can be displayed on most computers, tablets and mobile device screens. In other words, it responds and adapts to the screen of the end user. Before responsive coding, most websites had at least two web designs: one for the desktop and a…
  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
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    Eli Rose Social Media

  • Using Impressum on your Facebook Fan Page {Quick Tip}

    LizJostes
    1 Oct 2014 | 4:00 am
    Sometimes businesses have the need to post a set of rules or guidelines to their fan page. It could be a commenting and moderation policy for the fan page, or some legalese pertaining to client or patient privacy. Facebook has a feature called Impressum that is designed for this exact purpose. Facebook fans and other users can locate the Impressum in the left sidebar of your page, and by clicking on your fan page’s About tab. In this example, a Florida hospital has published information that addresses patient privacy, comment moderation, what will and won’t be addressed on the…
  • What is the Most Important Part of Your Website?

    KristinZaslavsky
    29 Sep 2014 | 4:00 am
    I often use the internet to find information. Don’t we all? I feel so obvious stating this fact but since I often find websites that don’t provide much information, I feel like it’s worth stating. Often, I visit websites that provide a short synopsis of what they do but have no real details. And when I visit the contact page so I can call the business to get an answer to my question, there’s just a contact form to complete. No phone number, no email, no actual contact information. These websites are not usable. They are likely to lose business because they provide no…
  • Your Curated Awesome for 9.26.14

    LizJostes
    26 Sep 2014 | 4:00 am
    Food, Fridays, Facebook and Wi-Fi…this week’s Curated Awesome comin’ atchya! 13 Takeaways from Successful Food + Restaurant Facebook Pages People typically love food. And coffee. And alcohol. So it’s not surprise when we see restaurant fan pages doing better than the average fan page. Taking that one step further are these 13 fan pages seriously rockin’ the space. 5 Surprising Twitter Marketing Facts Who – or what – is responsible for the creation of the hashtag? Learn this and more in this short slide show of Twitter facts. How to Get More People…
  • How Simple Website Changes can Improve Your Sales

    KristinZaslavsky
    24 Sep 2014 | 4:00 am
    Periodically, I get emails from a company that are filled with images of beautiful, handmade products. I fall in love with these products. I dream of having them in my home. Then I click on one of these beautiful, clickable images with every intention of buying it. Sadly, I get taken to a generic category page or the website’s homepage. Too lazy to spend 15 minutes figuring out which exact product it was I’d fallen in love with, I leave their website. This has saved me a lot of money over the years. I doubt this business would be excited to hear that, though. Plenty of small…
  • How to Craft an Eye-Catching Tweet {Quick Tip}

    LizJostes
    22 Sep 2014 | 4:00 am
    If you were asked to explain how Twitter works or what Twitter is all about, your answer would undoubtedly include the fact that tweets are limited to only 140 characters. The need to be succinct is one of the many unique characteristics of Twitter, and also why you typically see truncated sentences, abbreviated words, and even (1/2) and (2/2) notations when you are left no choice but to continue your tweet thought beyond those initial 140 characters. Tweet streams are jammed with text and links, everyone trying to fit in as much as they can before they hit ‘tweet’. Because of…
 
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    Oman Collective Intelligence - MPiRe

  • Omani print media goes online

    29 Sep 2014 | 9:12 pm
    In Oman we have four English dailies; when it comes to their online and mobile presence they seem to follow two very opposite approaches: on one side we have publications, like Times of Oman and the Oman Observer, who want to be everywhere, whether Facebook, YouTube, Twitter, Google+, mobile apps, etc., and on the other side publications, like Oman Tribune, who’d rather stay in the prehistoric ages. So how are they doing online? How has the print media in Oman responded to ongoing technology changes when disseminating news? Are they searchable and findable? Are they creating interest and…
  • Gitex

    22 Sep 2014 | 9:07 pm
    GITEX, the largest information and communications technology (ICT) event in the Middle East, is the place to go to if you’re into gadgets and electronics. Hosted at the Dubai World Trade Centre, from 12 to 16 of October, the event attracts more than 140K ICT Professionals from 150 countries and nearly 4,000 ICT companies and brands from 61 countries.According to American information technology research and advisory firm, Gartner, total Middle East IT and telecoms spend is set to grow 24 per cent from USD 195.6 billion last year to USD 243 billion by 2018, with device spending set to jump 30…
  • Oman Green Awards

    18 Sep 2014 | 5:16 am
    As the country’s first Environmental Awards, the Oman Green Awards have been created to awaken the eco-consciousness in every Omani citizen and resident. The ultimate aim is to motivate behavioural change and increase awareness in relation to the protection and preservation of our environment.Oman Green Awards will honour outstanding environmental vision, endeavours and achievements of corporate and individuals who matter most as they strive in this environmental cause.You can find full information here.In the mean time enjoy the event invitation; it’s made of tick shiny glossy paper…
  • Ice Bucket Challenge - Epic Fails

    22 Aug 2014 | 11:15 pm
    The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.Currently the ALS Association has received $53.3 million in donations compared to $2.2 million during the same time period last year. Donations have come from existing donors and new donors.Thanks to social media the activity went viral this year when many celebrities across the world joined the initiative, surely you must have seen some recently.
  • Social media job of the day

    12 Aug 2014 | 10:48 pm
    Zeenah, one of Oman’s biggest, most progressive communication companies, is looking for a Social Media Account Executive.You have passion for social media and are an active user of major networks (Twitter, Facebook, Sabla, YouTube, LinkedIn, Instagram, etc.). You understand social media, its business value and why feeds, promoted posts and Facebook ads are important.You are social by nature, able to converse with fans and build communities online. You take pride in customer service excellence.You are eager to meet and exceed objectives and take on more responsibilities, and able to…
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    socialamateur.com

  • Why I Hate Your Stupid Slideshows

    Melissa Reyes
    30 Sep 2014 | 9:10 am
    Slideshows are a fun was to display photos, graphics and lists in a visually appealing way. But I'm begging you to stop using them.
  • 6 Lessons From My Father on Being a Successful Businessowner

    Melissa Reyes
    10 Sep 2014 | 8:30 am
    Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful business on the side.
  • Just Write

    Melissa Reyes
    7 Sep 2014 | 4:27 pm
    When I was young, I would write constantly. Poems, songs, short stories, essays. I would write for hours every day. Going into journalism felt natural, and getting great writing jobs after college was easy. Writing made me feel alive. But life has twists and turns, and things change.
  • Uh-Oh. She’s Got a Case of UOL (Unnatural Outbound Links).

    Melissa Reyes
    19 May 2014 | 4:28 pm
    Unnatural outbound links. It kind of sounds like some sort of communicable disease – “Oooh, did you hear? Melissa has unnatural outbound links. UOL. Ewww.” And the truth is that it is kind of an icky thing. It feels like I’ve been caught doing... Continue Reading →
  • Lessons from Superheroes at #ICNY

    Melissa Reyes
    24 Jan 2014 | 5:39 pm
    It’s been a week since I returned from Real Estate Connect (#ICNY), and after putting out all of the fires that arose while I was gone, I’ve had a little time to think about my experience. There are few things... Continue Reading →
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    Community Connect

  • How enterprise companies ensure their content reaches the right global audiences at low or no cost?

    SanjayShetty
    10 Sep 2014 | 4:38 am
    Lets say you represent Microsoft. You’re launching a new version of an existing product globally and you’ve got well a pittance for a budget, essentially some t-shirts, flyers, banners etc. How would you do this? Ok let me up the ante a bit. You need to get some 10,000 events organized globally. What do you do? How many gazillions would you need? Nada. But how is it possible? Marketing can be toughWhen you think of doing 10,000 events across the world that can bring a drop of sweat to most seasoned marketers. How did they do it? Like all magnificent things, it’s very simple They…
  • How to increase relevance of your brand advocacy program via segmentation?

    SanjayShetty
    16 Jan 2013 | 10:16 pm
      The only place I can buy shoes my size is the United States of America… sounds crazy right… we don’t have large size shoes in stores back home (India). Now what does large shoes have to do with your brand advocacy program and with social media? Everything! Brand Advocates and Social Media Do they sound like strange bedfellows? Well they’re not. Being social involves engaging with customers across a huge number of social channels where your customers are. However, it’s difficult for any organization to manage this on their own, considering the limited resources,…
  • How do you handle a community member who shows their passion through sting language?

    SanjayShetty
    23 Dec 2012 | 11:26 pm
    I do not want to remove this member from the community, however, I’m open to suggestions/experiences in handling negativity within a community!  Have you been in the above situation? Every community manager at some point of time faces the above situation. 5 ideas on how to handle a community member who shows their passion through sting language Here are my thoughts: One on one engagement might solve it completely. Meet in person or Pick the phone, yeah I know it sounds old fashioned, but it often gets to the heart of the matter the fastest. Or If phone isn’t feasible then go the…
  • Secret Weapons for Crisis Management: Brand Advocates & Communities

    SanjayShetty
    26 Sep 2012 | 7:26 am
    Nobody believes you, no matter what you say, more and more people gather around, the roar of the crowd, the vicious comments, the loud voices, so many voices, and no matter what you or your employees, or your agencies do, the noise just doesn’t go down and often increases further. Handling an online crisis can be like fighting a losing war however, as it’s often said the solution to a problem lies within the problem itself.   Read on to learn how you can leverage the power of Brand Advocates and Communities who can provide a formidable high wall of defence to protect you in a…
  • How (and why) to Cultivate Individual Relationships with your Brand Advocates?

    SanjayShetty
    24 Sep 2012 | 10:26 pm
    Sometimes the most obvious things are totally ignored, and then one wonders what happened! A classic example of the lack of individual relationships is the Samsung story where they cancelled a blogger’s airplane ticket on a press trip for refusing to write about the brand. Relationships are the life blood of your brand advocacy program especially in the social business era. However, you need to cultivate and build those individual relationships. This can prove challenging as the size of your brand advocacy program grows. Read on to learn how you can refuel your brand advocacy program with…
 
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    Arekibo

  • Alibaba IPO – four things you should know about the e-commerce powerhouse

    Carmel Doyle
    19 Sep 2014 | 7:26 am
    As Alibaba gears up for its initial public offering (IPO) on the New York Stock Exchange (NYSE) today, here are four things you should know about the Chinese group that is behind the world’s largest collection of e-commerce websites. Alibaba has begun trading on the NYSE under the ticker symbol ‘BABA’, with the company having announced yesterday that it would be pricing shares at US$68 each. The share price has given Alibaba an initial market value of US$168bn, with some analysts predicting that today’s US$21.8bn IPO could be the largest one ever for a US listed company. We have…
  • Social messaging in Ireland – new research reveals the winners

    Carmel Doyle
    15 Sep 2014 | 10:10 am
    Snapchat, WhatsApp, Viber and Facebook Messenger are some of the most popular social messaging platforms being used in Ireland right now – that’s according to a new Social Messaging Quarterly from Ipsos MRBI. The survey findings from the market research agency cover the three months up to the end of August 2014 and were compiled following a telephone survey of 1,000 adults aged 15-plus every three weeks. According to Ipsos MRBI, 520,000 adults in Ireland are daily users of WhatsApp, while 500,000 people use Snapchat daily. Key nuggets from the survey are reflected in an infographic (see…
  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    Our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell Square Cultural Quarter planned for…
  • As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?

    Carmel Doyle
    10 Sep 2014 | 9:37 am
    With Twitter set to unleash a new ‘Buy’ button feature that will apparently offer people the scope to find and buy products directly from a Tweet, we take a look at its foray into mobile shopping, how other tech giants are getting in on the action and the evolving mobile e-commerce space. A new wave of mobile e-commerce (or m-commerce) could be coming your way soon. That’s if Twitter has its way. Earlier this week, the microblogging giant unveiled that it is starting to test new functionality to eventually allow people make e-commerce transactions via their Twitter apps for both…
  • Digital technologies and the evolving strategic union between marketing and IT

    Carmel Doyle
    2 Sep 2014 | 9:53 am
    In this data-driven digital age, the relationship between marketing and IT appears to be undergoing a type of revolution, especially with organisations recognising the need to deliver more personalised consumer experiences. We take a look at the arrival of the chief marketing technologist, coupled with the growth of marketing IT A recent Harvard Business Review (HBR) article called ‘The Rise of the Chief Marketing Technologist’ explores how marketing is swiftly emerging as one of the most “technology dependent” functions in business. Enter the chief marketing technologist (CMT).
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    Marketing

  • How to spend your corporation’s social media marketing budget

    David Howell
    30 Sep 2014 | 4:00 pm
    Précis:  Choosing which social media networks should gain more of your corporation’s marketing spend is now of paramount importance to deliver high levels of engagement and loyalty. With the Christmas season coming up, corporations will need to think carefully about how social media fits into their overall marketing strategy. Social media is now clearly a major component within all marketing teams, but measuring the ROI, understanding the core groups of consumers, and evolving social media as a marketing channel are still challenges many corporations still struggle with. Related…
  • The Wednesday Update including Facebook’s Atlas, social turn offs and engagement for more brand loyalty

    Liam Dowd
    30 Sep 2014 | 4:00 pm
    Précis:  Your one-stop-shop to the latest happenings in the world of corporate social media Social turn offs for mums Related Content:  Facebook Contagion The Wednesday Update including social media giving, digital marketing ad spending and social app access 4 reasons to attend #CSMEU The Wednesday Update including how to target Facebook customers, social TV, Twitter query response and mobile social behaviour Image:  Primary Event:  The Corporate Social Media Summit Europe Premium`:  No read more
  • Visual content drives social media in South Africa

    David Howell
    23 Sep 2014 | 4:00 pm
    Précis:  Social media marketing means understanding what drives consumers to your business. In South Africa, this is visual content. All corporations know that when it comes to developing high levels of engagement with their customers, nothing beats visual content. New research reveals that this is also true across South Africa. The number of YouTube and Instagram users in South Africa increased by 53% and 65% respectively over the past year, according to the findings of the SA Social Media Landscape 2015 study, released by Fuseware and World Wide Worx. Related Content:  The State…
  • Social Media Tactics Part 3: How to get people talking about your brand

    Tamsin Oxford
    23 Sep 2014 | 4:00 pm
    Précis:  Social media can be used to make a brand brilliant, tell stories and build up a narrative that everyone wants to read Related Content:  Social Tactics Part 1: Analysing the social media toolbox Social Tactics Part 2: Adapt or die Image:  Primary Event:  The Social Media for Customer Service Summit 2014 Premium`:  No read more
  • The Wednesday Update including social media giving, digital marketing ad spending and social app access

    Liam Dowd
    23 Sep 2014 | 4:00 pm
    Précis:  Social media giving, digital marketing ad spending and social app access The good and bad of social media How does your corporation value its social media? It’s a question that is often asked by CMOs in particular. A new infographic from OutMarket gathers a number of key statistics to reveal what CMOs really think. Social media may grab much of a CMOs attention these days, but it is useful to place these networks into some form of context. Related Content:  Press Release: The Multi-Channel Customer Service Revolution The Wednesday Update including Instagram on the…
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    EduTek n Social Media Advisor

  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit http://gifdeck.in/ and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
 
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    Madras Geek

  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
  • How to Save Google maps offline in Android and iOS

    Srivathsan G.K
    21 Jan 2014 | 12:42 am
    This has got to be one of the best hidden features on Google Maps: accessing maps without data – a huge advantage for when you’ve run out of data or you truly are in the middle of nowhere with no sign and in dire need of a map. To access this feature you need the phrase that pays: “OK Maps”. Zoom into the part of the map you most want to save for offline browsing. Tap the search bar and type “OK Maps” (excluding the quotation marks) and tap the search button. Why not just take a screenshot, you might ask. Simple: Google lets you zoom into the saved map for greater detail. This…
  • Control Your Android device from PC with Wondershare MobileGo

    Srivathsan G.K
    18 Nov 2013 | 7:04 am
    Wondershare has always been my favorite company when it comes to Video converters, dowloaders, flash tools etc. From Wondershare, here is an awesome tool to manage everything on your android device (phones and tablets) from your PC. With Wondershare MobileGo for android, you can control everything on your android device from PC. You can backup / restore android files, transfer music / videos / photos from your device or PC. You can install / uninstall apps, transfer contacts, find duplicate contacts, send / reply SMS etc. Wondershare MobileGo for Android is a live safer for digital addicts…
  • Which 2013 Smartphone is the Best for Gaming?

    Srivathsan G.K
    28 Oct 2013 | 12:00 am
    Just a little while ago the answer to that question would have been easier to answer than it is now. Before the latest iPhones were announced the best smartphone for gaming was the Samsung Galaxy 4S, and that included playing multiplayer console quality games, downloaded game apps. There was no comparison, that phone kicked the rest of them into touch, including the iPhone. However the latest high performance iPhone, the iPhone 5S, could be a game changer. Let’s take a look. First the downside, if you want to buy a top spec iPhone 5S with 64 GB of memory without a contract it will cost you…
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    Plum Deluxe

  • Spice Is Nice: Three Perfect Chai Cocktails

    Carrie Keplinger
    30 Sep 2014 | 4:00 am
    It’s my favorite time of year: chai season! Actually, if you know anything about me you know I think any time or season is perfect for chai, but the crisp air and spicy scents of fall make the autumn months even more so. To celebrate, I thought I’d share some of my very special, very delicious chai cocktail recipes. Chai Cocktail Basics Let’s do a little preliminary prep, shall we? The perfect chai cocktail starts with, well, chai of course. Cold-brew your favorite brand of spicy tea, then remove the leaves and store the tea in the fridge until you’re ready to use it. (Plum…
  • How to Host a Lit Swap: The Busy Professionals Book Club

    Janice Bear
    29 Sep 2014 | 4:00 am
    Look at your coffee table. Okay, now look at the corner of your living room. And now your bedside table. Do you see what I see? A dozen plus books “I’m definitely gonna read,” books I couldn’t bring myself to finish, and more than a year’s worth of magazines full of articles I just know I’ll need to reference someday. It feels so wrong to just get rid of them! Books and magazines are avenues to growing your mind, but they aren’t doing you much good if the visual clutter is driving you mad. Now, if I could clean up my bookshelves, both mental and physical, and fill them with…
  • 5 Questions to Answer Before Upgrading Your Home to Solar

    Andy Hayes
    25 Sep 2014 | 1:16 am
    Here at Plum Deluxe HQ in Portland, Oregon, we live in a neighborhood where you can’t walk far without seeing houses featuring solar power on the roof. Those solar arrays have become quite photogenic to me, and I’ve always wondered how the economics play out. Having researched it personally, it’s clear that solar has come a long way. Here are five questions you should answer when researching if solar power is a good investment for your home. 1. Do you qualify for preferential solar financing? I’m not going to shy away from the fact that upgrading to solar is not…
  • Easy Sweet Tea Ice Cream

    Andy Hayes
    24 Sep 2014 | 1:21 am
    I always say don’t believe everything you read on the Internet — especially when it comes to recipes. I recently stumbled across a Pinterest proliferation of “two ingredient, no machine, easy ice cream” recipes. Two-ingredient ice cream? No machine? Too good to be true, I thought. Well, my dinner party friends and sweet dairy fanatics, I’ve put the two-ingredient ice cream challenge to the test. My results? The two-ingredient ice cream makes use of condensed milk and heavy whipping cream to create a creamy ice cream mixture. I’ll be perfectly honest: it…
  • Cocktail DIY: How To Make Your Own Flavored Vodka

    Carrie Keplinger
    23 Sep 2014 | 4:00 am
    Vodka has the uncanny — and rather well-known — ability to leech flavor and color from anything steeped in it. And flavored vodka is good for a great many things, from cocktails to cooking to generally just impressing your friends. To make your own, all you need is a little imagination! (Ok, you’ll need a few other things, too.) But seriously, if you can make sangria, you can make infused vodka. How To Infuse Vodka, Plain and Simple Just about any spice or herb you can think of can be steeped in vodka, to excellent results. The same goes for most fruits and vegetables,…
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    smcdallas.org

  • They Lied to You – Content Marketing Isn’t for Everyone

    Featured Author
    29 Sep 2014 | 10:26 pm
    That’s not a sensational headline. It’s just the truth. Recently, several of us in Dallas/Fort Worth – people who are top content consultants or who lead content and other digital marketing teams – had a running Twitter debate about this very topic. Much of what I’m going to say was covered in that debate, and some of this information came from each side. We never reached an agreement, but the truth is that content marketing won’t work for everyone. That’s not to say that content marketing doesn’t have the potential to work for everyone. It does. It can work in every industry.
  • Showcase Emphasizes Budgets, Visuals and User-Created Content

    Laurie Shook
    22 Sep 2014 | 10:37 pm
    Social media on a budget, powerful visuals, and user-generated content were common themes across the 2014 Social Media Showcase presentations this month. Leading off the evening were Kimberly Jones and Emma Miller from Speakeasy speaking on the Dallas Arboretum case study, which exhibited all 3 characteristics. As a non-profit, the social media ad buy is limited to $200 a month. So efforts are targeted toward tactical goals, which can shift quickly based on gate receipts and weather. Speakeasy focuses on lots of smaller scale promotions, A/B testing, and attempts to drive last minute…
  • SlideShare: How To Use this Overlooked Platform In Your Social Media Strategy

    Kay Byfield
    15 Sep 2014 | 10:25 pm
    Several weeks ago I saw this tweet about SlideShare from someone I follow. I disagree with his point completely so I couldn’t let this one go. Mike Merrill spoke about relevance in B2B Content and Social Media Marketing last month at SMC Dallas and he reinforced my opinion that SlideShare is undervalued. Why SlideShare is Underutilized B2B isn’t very sexy, and the thought of browsing PowerPoints in your free time is enough to make most people’s skin crawl. But that’s what I like about SlideShare. Most poorly designed slide decks never see the light of day (or the front page of…
  • Why You Should Attend the 2014 Social Media Showcase

    Teri Guill
    9 Sep 2014 | 4:42 am
    The fourth annual SMC Dallas Social Media Showcase is coming up on September 18, and we are so excited for another great Showcase event with a fantastic set of speakers. If you haven’t been to one of our Showcase events in the past (and even if you have), here are a couple of reasons why you should check out the Showcase this year. Social Media Case Studies from DFW Speakers This event is an opportunity to explore how Dallas-area companies implement different social media campaigns and the results they achieve. We’ve got a line-up of four speakers with different campaign styles,…
  • Business Member Spotlight: Atomic Design & Consulting

    Kay Byfield
    1 Sep 2014 | 10:23 pm
    Professionals and businesses who are involved in social media, marketing, and public relations throughout North Texas support the Social Media Club of Dallas. Our programs, messaging, and our blog are designed to provide resources and connections to leading practitioners in our area. Businesses memberships enable the organization to invite nationally recognized experts to come to Dallas and provide great monthly programs. In addition, we also host top notch events like the Social Media Showcase coming on September 18. In return for their support, Business Level members, depending upon their…
 
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    Rick Mahn

  • Happiness CDXXXVI

    Rick Mahn
    21 Sep 2014 | 5:00 am
    A ride on the river in the evening watching the setting sun cast its glow.
  • Happiness CDXXXV

    Rick Mahn
    20 Sep 2014 | 5:00 am
    A ride down a country road across a creek on a small country bridge.
  • Playlist – Darker Shade of Lunacy

    rickmahn
    17 Sep 2014 | 4:30 am
    So like pretty much like everyone, I’ve got a few favorite playlists that I’ve been perfecting for awhile and I wanted to share them with anyone interested. Be forewarned, I grew up in the 70’s and 80’s, so much of my music taste runs to classic rock, 80’s pop, and a bit of hair metal. This is the first playlist I’ll share, though I have several more. After creating this one a couple years ago, I recently began refining it to fit the overall theme that I originally had for it. Title: Darker Shade of Lunacy Description: A collection of moody, heavy,…
  • A Motorcycle and a Tent

    Rick Mahn
    15 Sep 2014 | 4:30 am
    That’s all I really need. To travel the world and experience new places. See the countryside, and breath deep the fresh air. Grow in knowledge as well as hope. To dream and to live out my dreams. That’s all I really need. A motorcycle and a tent.
  • Happiness CDXXXIV

    Rick Mahn
    5 Jul 2014 | 4:30 am
    What is knowledge but experiences we have yet to have?
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    HarveyLeach Media Training

  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
  • Ashya King and the new democracy

    Graham Leach
    5 Sep 2014 | 1:33 am
    Now that Ashya King, the little boy with brain cancer who is fighting for his life, has been reunited with his parents, it is perhaps a good moment to consider how this news story has played out in the media, and more specifically how the two opposing parties – Ashya’s parents and the various ‘agencies’ involved – have fared in the mind of the public. Obviously, this is a secondary issue compared to the future wellbeing of this little boy. Everyone wishes him well. However, the media coverage of this story has played a big part in what will happen next with regard to his treatment.
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    The @Steveology Blog

  • Creating A Powerful Content Marketing Framework Part 1

    Steve Farnsworth
    1 Oct 2014 | 11:25 am
    A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not a like mechanism that just stamps out cookie-cutter content but are repeatable framework for any type of content to be better utilized. Click To Tweet >>> Creating A Powerful Content Marketing Framework Part 1 Findability expert Erin Robbins O’Brien, the COO of GinzaMetrics in an interview explained, “It needs to…
  • Creating The Perfect Content Marketing Dashboard

    Steve Farnsworth
    25 Sep 2014 | 9:24 am
    The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard After all, the dashboard is suppose to help you analyze data and execute different actions like publishing, inventory editing, and marketing strategies. Having said that, how do you identify what to track so that you will…
  • Map Your Content to Your Buyers

    Steve Farnsworth
    22 Sep 2014 | 2:33 pm
    I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. Click To Tweet >>> Map Your Content to Your Buyers The first thing I ask a new client is who they sell to. You can have somebody who’s going to use the product, you can have somebody who’s tested it out, you can have a recommender someplace in there, and you might have influencers, too. Or maybe it’s someone who signs off on the…
  • Too Much Content; Not Enough Eyeballs

    Steve Farnsworth
    19 Sep 2014 | 1:41 pm
    We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of eyeballs available to read their content is now vastly outmatched by the sheer amount of content. Click To Tweet >>> Too Much Content; Not Enough Eyeballs In short, this means that each piece of content or individual social media outreach may become less and less potent as the…
  • Measuring Content Marketing Effectiveness In Achieving Goals

    Steve Farnsworth
    15 Sep 2014 | 12:17 pm
    A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. Enterprise companies usually have lots of metrics they are tracking. If you’re a midsize or smaller company you should take this page from their playbook. When it comes to content marketing, it can be a headache trying to pinpoint where the most critical improvements are needed. How can you determine if you have the right KPIs for measuring your content marketing goals’…
 
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    Ricardo Bueno

  • A 15-Point Checklist To Supercharge Your Website Conversions

    Ricardo Bueno
    22 Sep 2014 | 4:00 am
    It’s hard turning a website into an effective lead generating machine. There are lots of things you need to do and parts that you need to optimize in order to start seeing results. And even then, optimization isn’t a one-time thing, it’s a long-term process. Today, I want to share a list of things you need to do to optimize your website and supercharge your conversions. I share some real estate specific examples in here but this checklist will help no matter what business you’re in. Let’s get started … Content The first step to creating a website that…
  • 10 Must-Read Books That Will Bring Out the Best Content Marketer In You

    Ricardo Bueno
    17 Sep 2014 | 3:00 am
    If you want to run a successful and profitable web business – whether you’re a real estate professional, a consultant, a lender, or a small business owner … you need a strategy to attract, engage, and convert visitors into customers on the web. Nothing happens without a website and an effective content strategy. No traffic, no sales, no revenue … nothing. Over the last 7 years I’ve created content to attract, engage, and convert customers in a number of different ways … At Diverse Solutions I wrote dozens of blog posts on how to effectively use IDX to…
  • 3 Types of Must-Have Content for Your Real Estate Blog

    Ricardo Bueno
    11 Sep 2014 | 7:00 am
    If you want to create a powerful, lead generating real estate blog, then you need to create targeted content that pulls readers in. That means creating content that answers your prospects’ everyday buying or selling questions and concerns … Content that addresses their fears about the homeownership process … Content that speaks about the joys of living in a specific market area … The more content you create that speaks to your target customer, the more they’ll start to know, like and trust you. And next thing you know, you’ve established yourself as the…
  • How To Write Great Content That Grows Your Real Estate Business

    Ricardo Bueno
    9 Sep 2014 | 7:00 am
    Creating great, original content can make you the indispensable expert in your field. It’s a great way to rank well in search engines and it’s also a great way to build your know, like, and trust factor with consumers. Writing great content takes time and effort and over the long-term it’s easy to lose momentum and call it quits. You’ll notice some real estate blogs start strong but after a few months, if they’re not generating leads, they grow stale. Yes, writing great content is hard, but it doesn’t have to be … Here are some quick tips to keep in…
  • 7 Smart Strategies for Following Up With Online Leads

    Ricardo Bueno
    28 Aug 2014 | 7:00 am
    Leads360did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you’re not going to convert any of them into closings. In today’s post I’m going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify’s research study found that the simple act of following up with a lead within a minute of lead generation can increase your…
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    Jeffbullas's Blog

  • 5 Outdated Search Engine Tactics You Need to Stop

    Martha Williams
    1 Oct 2014 | 1:34 pm
    Search engines will drive more traffic than social and email if you get it right. When you start your blog or website that will not be the case. You will need to earn that authority from Google, Bing and the other search engines over time. It takes persistence and patience. To provide some perspective on how important that is, this blog now receives over 50% of it’s traffic from organic search. That is free traffic! That is why SEO or “search engine optimization” is so vital. As with any strategy – business, marketing, SEO or otherwise, sometimes, a refresher is in order.
  • 6 Ways To Destroy Your Email List

    Luke Guy
    30 Sep 2014 | 1:24 pm
    One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list. Writing from an email reader’s view, you are sure to get a laugh from this article. If you’re looking to destroy your email list within 30 days, then this article is just for you. If you want to prevent that from happening, then this article is for you too! So let’s learn the 6 Ways To Destroy Your Email List, written from an email subscribers point of view. 1. You’re emailing me at…
  • 10 Content Marketing Lessons from The World’s Fastest Growing Websites

    Jeff Bullas
    28 Sep 2014 | 3:46 pm
    The media world is witnessing the changing of the guard. The new brash upstarts have embraced, integrated and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines.  Newspapers like the New York Times, The Guardian and even the super blogs such as the Huffington Post and Mashable are under upstart threat. The latest stats are revealing. Buzzfeed received 154 million unique visitors globally and 100.9 million in the US in the last…
  • You’ve Forgotten Your Blogging. Here Are The 7 Bad Signals It Sends To Your Customers

    Jawad Khan
    24 Sep 2014 | 2:39 pm
    You already know that blogging is a key component of content marketing that just cannot be ignored by businesses anymore. Any company website without a blog is clearly missing out on a lot of traffic and potential sales leads. But do you know what’s worse than not having a blog? A dead blog! If the last, and only, post on your blog was 8 months ago, then you’re the perfect example of a dead blog. It gives away so many wrong signals about your company that it’s hard to imagine something more damaging and credibility shattering – especially for an online business. Based on my years…
  • 4 Tools to Grow Your Email List Fast

    Elena Dobre
    23 Sep 2014 | 1:52 pm
    Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging with your audience, rather than trying to get more traffic. Let’s take a look at those two types of visitors. You attract new visitors to your website by using social media tactics and guest posting. “Word of Mouth” is certainly the best traffic generation…
 
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    Shiraz@ShirazDatta.Com

  • Ideal Customer Experience

    16 Sep 2014 | 5:52 am
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Visual Side of Customer Service {Infographic}

    3 Sep 2014 | 5:52 am
    The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual. On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I…
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    20 Aug 2014 | 5:50 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?

    James Wu
    1 Oct 2014 | 5:45 am
    A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  California is often known as the birthplace of many new trends that eventually spread throughout the country.  Of course, many social media companies are based in California, and high-tech gadgets are […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law. For over 15 years, James has provided day-to-day counseling and advice to employers regarding compliance with employment laws…
  • The Power of Emotion in Online Video

    Jayson Duncan
    30 Sep 2014 | 5:45 am
    People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke in a toddler. Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell…
  • Reaching China’s Wealthy Millennials on Social Media

    Miguel Roberg
    29 Sep 2014 | 5:45 am
    Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. According to McKinsey, “We now call consumers with household incomes in the 106,000 to 229,000 renminbi range upper middle class. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Miguel is passionate about marketing and advertising, currently lives in Beijing, China and is actively pursuing a career in the advertising…
  • What Businesses Should Understand About reddit

    Jesse Aaron
    26 Sep 2014 | 5:45 am
    One of the largest obstacles to adoption I see in people who’ve never heard of or used reddit is comprehending the deeper layers. The layers underneath the cute pictures of animals, comics about atheism, and currently popular memes. Earlier this month Alan Schaaf gave a TEDx talk in Wellington. Alan is the founder of Imgur, […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed), slowly learning…
  • The Psychological Significance of the First Impression in Social Media

    Wade Harman
    25 Sep 2014 | 5:45 am
    You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. There is a certain switch that people have when they meet you or your product, site, etc. that will activate either for you or against you right away. That’s why it’s so important […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
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    Social Media DDS

  • Let’s Get Real: How to be Authentic with Social Media

    SocialMediaDDS
    29 Sep 2014 | 5:00 am
        I don’t know about you but I am a big fan of authenticity in my life.  I look for my culinary experiences to be authentic.  I am drawn to books that incorporate authentic information thereby enriching the readers experience. And I am most certainly drawn to authentic relationships in my life.  Why then, […]
  • When Does Social Media Become Stagnant Media?

    SocialMediaDDS
    15 Sep 2014 | 5:00 am
      I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week.  Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, […]
  • I am NOT Going to Write About the ALS Ice Bucket Challenge

    SocialMediaDDS
    1 Sep 2014 | 6:00 am
    Well, okay….maybe I am.   Social Media and worthwhile causes… There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis […]
  • What Do I Do Now? Common Social Media Questions

    SocialMediaDDS
    25 Aug 2014 | 5:00 am
      So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business.  Now it’s time to dip your toe in the social media stream but you have so many social media questions! What do I do now? […]
  • Walking the Walk: Social Media From the Ground Up

    SocialMediaDDS
    11 Aug 2014 | 5:00 am
      You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed. Lately, I’ve been walking the walk. […]
 
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    blog

  • How retail banks can win social

    Brent Robinson
    30 Sep 2014 | 7:10 am
    Let’s face it: retail banks have a very hard time differentiating themselves from each other. They all seem to offer different products and services, yet I cannot tell the difference between this bank or that one. Just a short time ago, there was a human interaction between a consumer and a teller in the bank. Thanks to the emergence of online banking: those days are long over. Shoppers today can do more from their smartphones than they ever could in a bank drive-through. Just like any other customer service interaction, when people had positive or negative experiences they told their…
  • Learn to use social insights to drive innovation

    Brent Robinson
    26 Sep 2014 | 10:00 am
    Big data gathered through social and other sources are full of insights and trends to help businesses make smarter choices in a rapidly changing market. The most predictive content for what’s coming and what consumers will want next comes straight from the shopper’s mouth in the form of user-generated content. UGC leads to product improvements and new product development. Gone are the days when brands could innovate in a vacuum. Customer data removes the guesswork from innovation, revealing exactly what product owners want through their own words. Looking for trends in what consumers say…
  • 10 user-generated content myths you’re falling for

    Bayley DeHaven
    24 Sep 2014 | 9:07 am
    What does customer loyalty mean to your brand? User-generated content (UGC), ratings & reviews, and word-of-mouth all reflect the basic human habit of trying to understand whether we should have the confidence to experience certain products or services. Some of the most common misconceptions that brands fall for when marketing their products land in how they use their own UGC. Here are the 10 most common UGC myths, and how to overcome them: 1. UGC does not matter According to Bazaarvoice VP of Client Success, Joe Rohrlich, “User-generated content is created by goal-oriented…
  • How enterprise brands deliver value through digital centers of excellence

    Carrie Griffiths
    18 Sep 2014 | 10:22 am
    As a Client Partner at Bazaarvoice, I’m often asked,”How do other companies do it?” From digital strategy to building cohesive word-of-mouth (WoM) programs and internalizing WoM, what is the secret sauce? To start answering these questions, I’ve interviewed two industry thought leaders, whom I’ve had the pleasure of working with over the past few years: Tom Laier, Global eCommerce and eMarketing Manager for the Consumer Business Group at 3M, and Jon Shen, Senior Director of Interactive Marketing and Consumer Promotions at ConAgra. To learn more about how enterprise businesses…
  • Power to the people! Exploring the current state of online reviews

    Lisa Pearson
    16 Sep 2014 | 8:56 am
    We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a purchase. Reviews are so influential they have integrated every form of consumer marketing. But don’t take my word for it. Let’s examine the market’s current conception of reviews, the influence they wield, and the importance of quality and quantity. 5 Predictions About the Growing Power of Online Customer Reviews By Tomer Tagrin for Entrepreneur Nielsen’s latest Global Trust in…
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    Social Strand Media

  • Social Bookmarking: How To Save for Later on Facebook

    Tracy Sestili
    7 Sep 2014 | 9:31 pm
    Did you know that Facebook now allows you to save something to read later? No one sees it unless you decide to share it. Think of it as kind of your own personal bookmarking for Facebook. You can bookmark links, places, events, movies, music, books, and TV shows. You cannot bookmark photos or regular posts. If you think about how many times you are thumbing through Facebook on your mobile device while waiting for something and think, that would be interesting to read but…either you don’t have time or your connection is bad and the page won’t load. (How frustrating is that??)…
  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
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    Building Social Bridges

  • Mantras That Guide Thriving Organizations

    Ekaterina Walter
    1 Oct 2014 | 5:44 am
    To build a culture of innovation, excellence, and action you need to inspire people, bring them together around a shared mission, give them a sense of purpose. For centuries different tribes, teams, and organizations came up with mantras and slogans that motivated, elevated, and inspired: sports teams, military groups, non-profits, businesses… These mantras led people and helped shape internal culture. Here are some of my favorite ones that you might want to adopt within your company: All it takes is all you’ve got Used by sports teams, this mantra should be at the heart of every…
  • 3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content

    Ekaterina Walter
    27 Sep 2014 | 5:01 am
    With the rise of social media, blogging, image-sharing and the 24/7 access to the online sphere, consumers are filling the internet with information about brands and product experiences. The opinions of users have now become so important for customers that according to Nielsen, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Review sites and niche blogs have brought specific user information to the fingertips of potential buyers, while traditional media revenues are declining in importance.
  • Video Storytelling: 5 Tips for the B2B Brands

    Ekaterina Walter
    25 Sep 2014 | 6:57 am
    Many B2B companies find themselves at a distinct disadvantage compared to their B2C colleagues when it comes to marketing their brand online. White papers and complex technical brochures just don’t share well on social media, so how are you going to get your message out there to potential customers, or engage better with your existing ones? This is where video can help you. From short, quirky Vines to longer explanatory films, video can show the visual side to your brand like nothing else. We’re going to look at five different ways B2B brands are harnessing the power of video. 1. Find the…
 
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    Web-Feed.com

  • Predictability of Social Media Marketing Campaigns

    webnews
    8 Sep 2014 | 8:28 am
    There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis. The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect. In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign. Viral…
  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
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    BSitko

  • The most anti-industry multifamily post you will ever read

    bsitko
    26 Sep 2014 | 5:21 am
    This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while…
  • An Anonymous Donor acquires The Owl

    bsitko
    27 Jun 2014 | 5:27 am
    (June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. Make it rain. “I’m still counting all the funds. I do know that $2.3 million in Monopoly money will keep us playing for years to come.” ~ Bill Szczytko“It proves the point that we will really buy…
  • From rags to riches: The power of industry networking

    bsitko
    26 Jun 2014 | 4:24 am
    Certainly would have been difficult to hold in your hand at the dinner table but here’s the first telephone, courtesy of Mr. Alexander Bell. Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking…
  • Why I hate job titles

    bsitko
    17 Jun 2014 | 4:11 am
    What’s your first reaction when you see these guys? Laborers? Don’t judge. One could’ve been a scholar too. “Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800’s. Turns out, my Neurologist is also a History Professor…
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    Sazbean

  • Customer Service Kings: 3 Strategies All Businesses Can Employ

    Sazbean Team
    23 Sep 2014 | 5:30 am
    Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Block called to have his service cancelled, but was instead belittled for more than eight minutes by a retention agent. A few weeks later Youtube user Tim Davis uploaded…
  • Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

    Guest Post
    9 Sep 2014 | 6:00 am
    Image Courtesy of Youssef Rahoui on Flickr.com Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. These customers expect to be given something…
  • How and Why to Get Started with Video Advertising

    Sazbean Team
    4 Sep 2014 | 6:00 am
    Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers. You do want more and better customers, right? Why has video advertising boomed? There was a time when magazines were widely read — cover to cover. That is NOT the norm today. Sales of magazines have plummeted in recent years, notes a study by the Pew Research…
  • Harley Davidson: A Case Study in Smart and Savvy Marketing

    Sazbean Team
    2 Sep 2014 | 5:00 am
    Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Although Harley-Davidsons are, at their core, motorcycles that allow people to get from point A to point B, they are definitely more than a form of two-wheeled transportation. Thanks to some very clever and brilliant marketing techniques, Harley-Davidson has risen above being a regular motorcycle manufacturer and has transformed itself into a beloved and familiar company. The following marketing techniques may help explain why Harley-Davidson is…
  • Data Visualization: the Way of the Future, or Just a Trend?

    Guest Post
    20 Aug 2014 | 6:00 am
    With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedbackto determine what products customers want, and better understanding customers’ opinions on current products and services. Data visualizations are especially…
 
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    Lone Wolf Media

  • Gutter Covers Importance

    admin
    26 Sep 2014 | 10:05 am
    Best Gutter Cover The good news is, there are rain gutters to assist support the roofing. These products serve as a blockage that triggers the water to harm the rain gutters, the roofing system, and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Three Best Gutter Cleaning Service Companies of US

    admin
    17 Sep 2014 | 7:50 am
    Rain gutters belong of your home that you do not normally pay attention to unless they show some troubles. If you leave your rain gutters without maintenance for years on end, you may have to pay a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ways to Discover Copper Gutter Info Online

    admin
    12 Sep 2014 | 5:47 am
    So, you actually like the appearance that a brand-new copper gutter will offer your house? That’s wonderful, however do you understand the best ways to set up gutter? If you do not, it’s... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Should You Purchase Your own Rain gutter Device?

    admin
    2 Sep 2014 | 8:58 pm
    The hardest part of being a structure specialist is finding out ways to grow your company. Doing the work is just part of the task. You could discover yourself investing simply as much time... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The best ways to Employ Roof covering Solutions

    admin
    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Kikolani

  • Blinkist Makes Sure You Always Have Time To Read Non-Fiction

    Kristi Hines
    17 Sep 2014 | 9:35 am
    Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? Blinkist is a catalog of non-fiction books summarized down to ‘blinks’, or key chapters, accessible on your desktop browser or via mobile apps. There are synopses for…
  • 7 Awesome eCommerce Platforms For Small Businesses

    Kristi Hines
    15 Sep 2014 | 9:30 am
    The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything? Most successful businesses today sell…
  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
  • How to Choose (and Use) the Best Tools for Your Business

    Kristi Hines
    5 Jun 2014 | 6:00 am
    I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always…
  • Creating Online Courses with Kunerango

    Kristi Hines
    23 May 2014 | 6:00 am
    Are you ready to start teaching online courses, but not ready to setup a membership site on your own website or share 50% of your profits to another company? If so, then Kunerango is the platform for you. Kunerango – the Shopify of online courses – allows you to create your own online school for free with no contracts, and only charges you 10% when you make a sale on your course. No hidden fees, credit card required, or startup / hosting costs. Best of all, setting up your own online school is as simple as following these steps. Step 1: Sign up for Kunerango While you can change…
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    Cendrine Marrouat Photography

  • Beauty in simple things…

    Cendrine Marrouat
    28 Sep 2014 | 11:57 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • The beauty of fall

    Cendrine Marrouat
    27 Sep 2014 | 4:53 pm
    Original size: 2448 × 3264 pixels Buy the merchandise at Redbubble. Original size: 3456 × 5184 pixels Buy the print at Fine Art America. Buy merchandise at Redbubble. Original size: 5184 × 3456 pixels Buy the print and merchandise […]
  • West Hawk Lake, Canada

    Cendrine Marrouat
    26 Sep 2014 | 9:02 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • A frosty day

    Cendrine Marrouat
    26 Sep 2014 | 4:37 pm
    Original size: 5184 × 3456 pixels Buy the mug at Zazzle. Buy more merchandise at Redbubble.
  • Dreaming of Toulouse…

    Cendrine Marrouat
    25 Sep 2014 | 11:43 pm
    Original size: 5184 × 3456 pixels Buy the print at Fine Art America.
 
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    Financial Social Media

  • Why Good Aesthetic is Important to Your Website

    Advisor Websites
    30 Sep 2014 | 2:34 pm
    Today we’ll focus on one of the two primary mediums of a website, visual elements, and why it’s important to utilize it. Get the Look We love to look at things that look good. We can’t help it, our eye is instinctively drawn to appealing visuals — catching colour, clean lines, simple design, interesting graphics, funky patterns or, if you’re anything like me, twinkly things like the lighting section of department stores, but I digress. The point is, we garner our first impression of a company from the appearance of its website, so it’s important to put your best face forward.
  • The #1 Blogging Secret That Changed My Business…

    Guest
    23 Sep 2014 | 3:39 pm
    By Joe Simonds. When I first began blogging back in 2010, I had no freaking idea what I was doing. There was no one in our industry teaching “How to properly blog”, and I was too thick-headed (and too cheap) to take a course or ask for help. I figured that I was smart enough to figure out the #1 blogging secret all by myself using a little trick called trial and error. Boy, was I an idiot! So instead of searching for help, I did what any persistent, stubborn, and driven person would do… I blogged about anything and everything until my hands almost fell apart. And I am not joking. I was…
  • Social Media Advertising for Your Financial Firm: A Necessary Tool

    Amy McIlwain
    18 Sep 2014 | 11:00 am
      Last fall, Twitter finally went public and solidified that all the major social networks are now publicly traded entities. With all the hype around the release of their IPO’s, some forgot to consider how this would affect their users and the interface that they had grown to know and love. Because of increasing pressure from investors, it is no surprise (from a business prospective) that Facebook, Twitter, LinkedIn, YouTube, etc. would need to figure out how to make more money. The avenue that has proved successful: social media advertising. Then & Now: What has changed? It’s…
  • The Glossary of Web Marketing Terms for Financial Advisors

    Advisor Websites
    16 Sep 2014 | 9:04 am
    The vocabulary of any financial web marketer can take a little time to catch onto. Digital marketing lingo dominates forums, social networks, and blogs from around the web, so it’s important that advisors have a grasp on the basics. We have compiled a list of some of the most popular web marketing terminology to keep you up-to-date. A/B SPLIT TEST This term is used to when you test two different variables and compare the results. For instance, if you want to see which blog posts performs better, conduct an A/B Split Test. This is important when you want to see what content is working the…
  • 15-Point Blog Optimization Checklist for Maximum Impact

    Amy McIlwain
    11 Sep 2014 | 11:01 am
      Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. Success isn’t going to happen overnight. So how do you know if you are on the right track? Is there anything else you can be doing to help boost your blog views? We have created a checklist to help you optimize your blog content, make sure you have your blogging platform setup correctly and offer new ideas to get more people seeing your blog articles.   Optimize For Your Audience Who are you trying to reach with your blog? What do they want to hear from…
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    Digital Royalty

  • Hello Ello )

    Erinn Ray
    30 Sep 2014 | 11:27 am
    There’s a new kid on the social block and his name is Ello. The current version of the social network launched in April, but was privately used for the last year by a small group of only about 100 artists and designers. Invitations were opened up beyond this initial 100 in May. And then this article happened last week and people are flocking to Ello at a rate of 31,000 requests per hour! The invite only model has certainly driven demand, causing people to even sell Ello invites on eBay. With its minimalist black and white design, users can post statuses, change profile pictures, add…
  • Facebook Mentions

    Megan Porteous
    25 Sep 2014 | 12:24 pm
    Social media – it’s more like the telephone and less like the TV. Meaning, it’s place for two-way dialog between people, brands, and public figures to take place. A large volume of this exchange is taking place on Twitter – it’s just naturally more conversational. When Twitter was in it’s infancy and celebrities started utilizing the platform around 2007/2008, fans couldn’t believe that their favorite celebrities were tweeting at them. Seriously, people didn’t believe it, so twitter had to come up with a “verification” process – that’s when the blue…
  • #SorryNotSorry: Why ‘Owning It’ is worth it

    nicole
    19 Sep 2014 | 2:34 pm
    Admitting fault can be scary. It means admitting something went wrong, that a bad decision was made, or worse – admitting to yourself that the mistake could have been avoided. Taking your flaws and putting them out there (especially online), and drawing even more attention to them (Crap… It’s Viral/Trending/Top of Search), invites more criticism. Owning It – one of the Core Values our team lives by – can be one of the hardest things to do. By now, you’ve probably seen Urban Outfitter’s recent gaffe– selling these Kent State sweatshirts: The company very quickly released this…
  • How are consumers ‘feline’ about your brand?

    Chase Bauman
    15 Sep 2014 | 9:30 am
    What do you get when you mix two parts cat gifs, and one part fan fiction? Well, Tumblr, naturally. But this platform is now offering more than just laughable gifs and high-resolution photos of nebulas. The Internet is constantly bombarded with photos—brand logos included. Just today, right meow, there are 114+ million posts uploaded to Tumblr alone. Current analytical tools are also limited. Online marketers are litter-ally ‘missing the picture’ sometimes from all of these postings, sharing valuable insights on brands. However, on August 18th, Tumblr announced a new firehose contract…
  • Be fast – but not too fast.

    melissa
    11 Sep 2014 | 4:17 pm
    A Pound Sign. The Hashtag. It serves multiple purposes like increasing awareness for brand campaigns, topics, and hubs conversations together during major events. Hashtags are a powerful tool for both small and large companies to drive awareness and jump in and out of relevant conversations on a daily basis. But what happens when a brand takes the risk of jumping into a conversation that doesn’t quite make sense? They often bite off more than they can chew. DiGiorno’s Twitter voice is known for its quirky, informal tone and light-hearted content. They live-tweet television shows,…
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    Uncrunched

  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
  • Jason Kincaid’s New Book Is A Must-Read For Founders

    Michael Arrington
    9 Sep 2014 | 1:27 pm
    I had the pleasure of reviewing former TechCrunch writer Jason Kincaid’s new book The Burned-Out Blogger’s Guide To PR today for Techcrunch. It’s a must-have book for entrepreneurs, and laugh-out-loud funny. Read my review here, and buy the book here. Kindle only for now, but you can get a printed version in a couple of weeks.
  • Regarding Alexia’s Mind

    Michael Arrington
    9 Sep 2014 | 8:58 am
    Alexia Tsotsis, the editor of TechCrunch, interviewed Peter Thiel yesterday at TechCrunch Disrupt. Pando editor Paul Carr has this to say: Alexia is the editor of TechCrunch. And that means she’s a competitor to the sites that regularly call out sexism, subtle or overt, that pops up in our industry. So she goes without defense. Not only does she go without defense from her peers in the industry, it’s actually one of her peers calling her stupid. Which is fine, she’s very tough. But if you see her today, let her know how much you respect her. She won’t show it, but…
  • Apple Is Totally Screwed

    Michael Arrington
    2 Sep 2014 | 11:21 am
    Apple has a very large problem right now. I’m not talking about legal liability over the nude celebrity photos and videos being posted all over the internet right now (dubbed “The Fappening”), although I think that’s also an issue. Celebrities tend to have aggressive attorneys, and the damages here are extreme – some celebrities have had careers ended from leaked photos (while others have benefited) But a much larger crisis looms – everyone, and I mean everyone, now knows that everything private they’ve done with their iPhone, if they use iCloud, is…
 
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    agency 2: Social Media Agency

  • What Does The Future Hold For A Marketing Director?

    agency2
    22 Sep 2014 | 8:57 am
    Gartner analyst Laura McLellan has predicted  2017 a company’s Chief Marketing Officer will “spend more  than their counterpart Chief Information Officers”.  We are already seeing IT becoming increasingly important for marketing departments and a merging of these skills sets. With social media, big data, real-time analytics and data security now a fundamental part of any marketing campaign this increase in spend is not unexpected. As new software is becoming more refined it is increasingly important that new technologies are fully integrated. Part of this process involves…
  • Big Data: The Big Game Changer

    agency2
    13 Jun 2014 | 7:00 am
    If you’re a sports fan the next two months will be a golden period for watching sport with the FIFA World Cup, Wimbledon and the Commonwealth Games all taking place. Here are our top three predictions about how Big Data will be a big game changer for these events and how it will affect the future of sport. 1. Better Analytics: There is now a wealth of sports statistics about specific games and players accessible for managers, broadcasters, players and fans alike with real-time data easily accessible. Some of this technology is already enriching fans experiences, and for Wimbledon this year…
  • Social Data Growth in 2014

    agency2
    22 Nov 2013 | 3:57 am
    For 2014 agency:2 predicts Social Data to emerge as a business foundation.  Throughout an organisation: from HR,  to Brand, PR and Marketing teams, Social Data will play a major role in building a richer level of Customer Relationship Management (eCRM) in order to create a better understanding of  customer, prospect and employee  insights and actions. With CRM Analytics and Social data companies are able to create predictive models, benchmark and support the decision making process.  
  • Vine – Being creative in social media

    agency2
    4 Feb 2013 | 9:19 pm
    How long does it take you to showcase your creativity? Twitter proved you just need 140 characters and its newest offering Vine demonstrates how you only need 6 seconds. So, after a week in Vine what do we predict will be in store for the future? Vine has so far created controversy over its nonexistent privacy settings, which allow videos to be seen by anyone regardless of age and has already led to extremely graphic footage being shared. It has experienced problems with spam and Facebook has distanced itself from Vine by refusing to allow access to your friends list. However, any new app…
  • Trends in Social Media for 2014

    agency2
    7 Jan 2013 | 9:28 am
    What trends in social media are we expecting over the next few years? We know that it has only just turned 2013, but at agency: 2 we like to always be two steps ahead of the game, so our minds are already drifting to what will be the trends in social media for 2014. We predict that the social networking sites that will be most successful in 2014  will be those which make the most effective use of data, and allow users to get the most targeted and relevant experience. We believe the most successful social networking sites will use the tri-factors of user behaviour data, user intent data and…
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
  • From Data to Information to Insights: Changing Role of #CIO

    Harish Kotadia, Ph.D.
    27 May 2013 | 8:45 pm
    There was a time not too long ago (late 1970s to be precise) when companies use to have Electronic Data Processing department and EDP Managers to manage data processing function. EDP department evolved to become Management Information Systems department in early 1980s and MIS Manager ran the show when it came to ‘computerization’ initiatives as it used to be called back then. As technology evolved from mainframes to client-server computing and with the rise of personal computers (PCs) or desk-tops, adoption of information technology across organization picked up pace and IT was no…
  • Big Data in Retail Industry

    Harish Kotadia, Ph.D.
    25 Apr 2013 | 5:29 pm
    Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject: Source: Monetate Marketing Infographics Source: http://video.ft.com/v/2172704889001/Big-data-bring-attention-to-retail
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    BarnRaisers

  • 10 studies show writing helps health and well-being

    Rob Petersen
    27 Sep 2014 | 3:00 pm
        This is my 239th blogpost. That may be more than some, but not as many as other bloggers I know. Like others, this blog began as an outlet for expression. I was starting a business. Like others who have followed this path, I said if not now, when. Only the when was in the midst of the worst recession since the great depression. This blog became a way of coping and putting values and beliefs out there when not much was coming in. Writing helped me through hard times. Circumstances improved. Today, this blog is one of our most valuable assets for a full service digital (digital,…
  • 7 core criteria to create a digitial marketing plan

    Rob Petersen
    22 Sep 2014 | 6:01 pm
        Digital marketing planning is no different than any other marketing planning. In fact, companies shouldn’t separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. But we’re often required to have plans for “digital” based on the way teams and reporting is structured within companies. A way of aligning the two needs to happen at the start. It’s likely to facilitate buy-in for both that way. To get you going in the right direction, here are 7 core criteria when creating a digital marketing plan. FOCUS THE…
  • 12 data driven measurements every marketer should know

    Rob Petersen
    14 Sep 2014 | 12:28 pm
          If you can’t measure it, you can’t mange it. - Peter Drucker 78% of CMOs believe marketing will undergo radical change over the next 5 years Close to half are preparing for digital to grow to 75% of marketing budgets 42% believe analytics will be a core competency of marketing (source: Accenture Interactive CMO Study) These statistics say there are big changes in marketing coming. But we live in budget cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can’t…
  • 11 studies prove the ROI of digital marketing

    Rob Petersen
    7 Sep 2014 | 7:33 pm
        New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics). What does this tell you about how companies make decisions? By habit? Or by effectiveness? Here are 11 studies that prove the ROI of digital marketing (with the links, brief summary and key findings of what…
  • 16 social media metrics for ALS Ice Bucket Challenge to watch

    Rob Petersen
    31 Aug 2014 | 5:00 am
    The ALS Association (ALSA) — which fights Lou Gehrig’s disease by funding research, supporting people with the condition and fostering government partnerships — this weekend has now collected over $100 million dollars from a viral social media campaign. Over the same period last year, they collected $2.6 million. A viral social media campaign is a buzzword that refers to a tremendous increase in brand awareness from word of mouth enabled by social networks and the internet. The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile…
 
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    Windmill Networking is Now Maximize Social Business

  • Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?

    James Wu
    1 Oct 2014 | 5:45 am
    A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  California is often known as the birthplace of many new trends that eventually spread throughout the country.  Of course, many social media companies are based in California, and high-tech gadgets are […] Author information James Wu James Y. Wu contributes a monthly column on Social Media and Employment Law. For over 15 years, James has provided day-to-day counseling and advice to employers regarding compliance with employment laws…
  • The Power of Emotion in Online Video

    Jayson Duncan
    30 Sep 2014 | 5:45 am
    People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke in a toddler. Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell…
  • Reaching China’s Wealthy Millennials on Social Media

    Miguel Roberg
    29 Sep 2014 | 5:45 am
    Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. According to McKinsey, “We now call consumers with household incomes in the 106,000 to 229,000 renminbi range upper middle class. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Miguel is passionate about marketing and advertising, currently lives in Beijing, China and is actively pursuing a career in the advertising…
  • What Businesses Should Understand About reddit

    Jesse Aaron
    26 Sep 2014 | 5:45 am
    One of the largest obstacles to adoption I see in people who’ve never heard of or used reddit is comprehending the deeper layers. The layers underneath the cute pictures of animals, comics about atheism, and currently popular memes. Earlier this month Alan Schaaf gave a TEDx talk in Wellington. Alan is the founder of Imgur, […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed), slowly learning…
  • The Psychological Significance of the First Impression in Social Media

    Wade Harman
    25 Sep 2014 | 5:45 am
    You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. There is a certain switch that people have when they meet you or your product, site, etc. that will activate either for you or against you right away. That’s why it’s so important […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
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    Social Media Simplify

  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School of…
  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
  • 5 Killer Social Media Infographics: Summer Collection

    Syed M Raza
    10 Jun 2014 | 1:52 pm
    This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...1. Social Media in 2014 by Digital Insights:2. Flying with Twitter from @TwitterAdsUK:3. A minute on Facebook by Sumocoupon:4. 10 Hottest Social Media Marketing Trends from MP Digital Marketing, Philippines5. Best Practices for Killer Facebook Content from BrandNetworksThat's the 5 I had to add here.... If you…
  • 5 Ways Facebook Still Dominates the Social Media Landscape

    Syed M Raza
    21 Apr 2014 | 11:09 am
    Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:Social Login: According to a report from eMarketer 51% of social logins into various sites worldwide are through Facebook. And as per the data from LoginRadiusmore than 55% websites use Facebook login for the user…
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    Heidi Cohen

  • How Curated Content Performance Beats Original Content

    Heidi Cohen
    29 Sep 2014 | 3:00 am
    Content Marketing: Original Versus Curated Content Should I create original content or curate content from others? Many content marketers don’t EVEN consider this question. Why? They worry that curated content is NOT as effective as original content. Even worse, they assume that curated content is of lower quality.  Before we show you how to use these 2 types of content,  consider the following: In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! This quantity of content represented 50% year-over-year growth and is…
  • How To Improve Your Content Based On 2.6 Billion Social Media Shares

    Heidi Cohen
    24 Sep 2014 | 5:00 am
    Content Marketing Social Shares: Top Shared Article Results Social media is key to every content marketer’s distribution plans. But the harsh reality is that just posting your own content on your social media pages often isn’t sufficient to gain the visibility, traction and engagement you need in the never-ending stream of more personally relevant information. Rather you need to optimize your content marketing based on the platform where you distribute it. This means more than just publishing the same content at the same time across networks. What better way to maximize your content…
  • Content Marketing ROI: The Key You Need

    Heidi Cohen
    22 Sep 2014 | 3:00 am
    Why Measuring Content Marketing ROI Drives Results Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally understand your pain. Take it from me, like many others, I learned the hard way. My boss at a privately held, $100 million in sales, B2C retailer confided to me, “Did you know everyone I interviewed for your analyst job always asked about the firm’s sales but never questioned its ROI?” I smiled because I knew the answer since I had spent a year studying French in Paris. I proudly responded…
  • 25 Tactics To Overcome A Bad Small Business Location

    Heidi Cohen
    19 Sep 2014 | 3:00 am
    Turn Your Bad Small Business Location Into An Asset Location, location, location is the real estate catchphrase because it can be the make or break it decision for many business. For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Unfortunately, being G.U., my father’s term for geographically undesirable, tends to hinder your small business’s profitability. Prime real estate is pricey because it’s a key driver of foot traffic and sales. But an attractive physical location may not be affordable. The good news: Marketing can…
  • 5 Video Marketing Tricks To Increase Your Results 

    Heidi Cohen
    17 Sep 2014 | 3:00 am
    Video Content Converts Skip the selfies–Videos rocked Content Marketing World 2014. It seemed like everyone was creating some piece of video. As a form of visual content, video has been white hot for a while. In case you missed the email, both Instagram and Twitter (aka Vine) rolled out short form videos last year. (In fact, I called short form video the new black of content marketing!) The fact that YouTube is the second largest search engine after Google underscores this point. (Yes I know that YouTube is owned by Google.) Video is a visceral form of information. Video’s action…
 
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    The Future Buzz

  • You Should Avoid All Types Of Sugars (Natural & Artificial)

    Adam Singer
    22 Sep 2014 | 9:19 am
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post has continued to be shared, the latest example of which was via 2014 documentary entitled Fed Up.Here’s the trailer if you didn’t see it yet (definitely worth watching the documentary in full when you get a chance):In case you didn’t catch on by now, the singular substance most responsible for obesity and the health crisis globally is…
  • How Audio Branding S