Social Media

  • Most Topular Stories

  • How to Create Influential Content With Social Media

    Social Media Examiner
    Sarah Quinn
    26 Jan 2015 | 2:00 am
    Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy? Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content. #1: Target Readers, Not Buyers […]This post How to Create Influential Content With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 22 tips for creating content

    New Marketing and Interactive
    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • YouTube as a social media marketing tool

    99Quid Social - Social Media Management
    Samit
    26 Jan 2015 | 6:31 am
    YouTube is great as a social media marketing tool. It gives us the opportunity to stream countless vlogs, political satire, cat videos, and epic fails. But did you know that you can use it like any other social media platforms for marketing your business? Facebook, Twitter, and Google+ may be where you can most effectively […] The post YouTube as a social media marketing tool appeared first on 99Quid Social - Social Media Management.
  • How to Get Better Results From Your Content

    Pushing Social
    Stan
    15 Jan 2015 | 8:30 am
    The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
  • Instart Logic: Making Your Apps and Websites Faster

    Rackspace Startups
    Robert Scoble
    19 Jun 2014 | 8:21 am
    Instart Logic is the world’s first software-defined application delivery service that is focused on speeding the internet experience that involves images, HTML, and JavaScript. Instart Logic has created a platform that reaches from the cloud all the way to the end user’s device by coupling application intelligence in the cloud with unparalleled control in the end user’s browser using web application virtualization technology. This enables radical new approaches to application delivery, analytics, security, and more. http://instartlogic.com
  • add this feed to my.Alltop

    Rackspace Startups

  • Fashion Metric and the Rackspace Startup Program

    Rackspace
    6 Jan 2015 | 3:10 pm
    Fashion Metric is a big data SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience. By deploying a comprehensive technology to calculate a customer’s full set of body measurements in seconds, FM helps customers get measured for custom clothing or select the best ready-to-wear size. In this video, Fashion Metric Founder & CTO Morgan Linton talks to Rackspace about how his fashion-centric startup allows Rackspace to focus on infrastructure, Cloud hosting and server environments, while his…
  • Polycom: The Leader in HD Video Conferencing

    Robert Scoble
    19 Jun 2014 | 8:39 am
    Looking for ways to collaborate and help your organization defy distance? For more than 20 years, Polycom phones have powered voice conversations in over 4 million conference rooms worldwide. Today, Polycom offers a variety of solutions to fit the need of every room– from the home office to cubicles to boardrooms and more. Polycom RealPresence room video solutions are simple to operate and consistently deliver a flawless visual communications experience. http://polycom.com www.rackspacestartups.com
  • Scoble Discusses Performance-Based Advertising with Marimedia’s Founder Maia Shiran

    Robert Scoble
    19 Jun 2014 | 8:37 am
    Robert Scoble speaks with Maia Shiran, founder and COO of Marimedia Ltd. a Herzliya-based startup about to go public, that helps publishers and website owners generate revenue through performance-based advertising. They also look at Qadabra, Marimedia’s new self-serve platform for blogs and smaller websites. http://marimedia.net http://qadabra.com
  • Backblaze: Online Backup Made Easy

    Robert Scoble
    19 Jun 2014 | 8:27 am
    What does $5 a month get you? How about unlimited cloud storage with BackBlaze to ensure that your photos, music, movies, and documents are backed up. Gleb Budman, CEO of BackBlaze, shows how they designed a 180TB storage server to make this possible. The entire experience with BackBlaze is meant to be easy: simply log on, sign up, and download an app that will automatically backup all your files. Ensure that all your files are backed up today. http://backblaze.com
  • Instart Logic: Making Your Apps and Websites Faster

    Robert Scoble
    19 Jun 2014 | 8:21 am
    Instart Logic is the world’s first software-defined application delivery service that is focused on speeding the internet experience that involves images, HTML, and JavaScript. Instart Logic has created a platform that reaches from the cloud all the way to the end user’s device by coupling application intelligence in the cloud with unparalleled control in the end user’s browser using web application virtualization technology. This enables radical new approaches to application delivery, analytics, security, and more. http://instartlogic.com
 
  • add this feed to my.Alltop

    Social Media Examiner

  • 15 Ways to Optimize Your Facebook Ads

    Rocco Alberto Baldassarre
    26 Jan 2015 | 3:00 am
    Are Facebook ads working for you? Are you looking to get a better return on your Facebook ad investment? To get the best performance from ads, you need to make sure they reach the right audience. In this article you’ll find 15 ways to set up and optimize your Facebook ads. #1: Keep Mobile and […]This post 15 Ways to Optimize Your Facebook Ads first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Create Influential Content With Social Media

    Sarah Quinn
    26 Jan 2015 | 2:00 am
    Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy? Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content. #1: Target Readers, Not Buyers […]This post How to Create Influential Content With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Twitter Shows Top Tweets You Missed: This Week in Social Media

    Cindy King
    24 Jan 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Recaps Tweets You Might Have Missed: Twitter introduced a new feature to your home feed—a recap of top tweets you […]This post Twitter Shows Top Tweets You Missed: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Advanced Facebook Ad Techniques: What Marketers Need to Know

    Michael Stelzner
    23 Jan 2015 | 3:00 am
    Do you use Facebook ads? Want to bring your Facebook advertising to the next level? To learn how to use Facebook advertising to your advantage, I interview Jon Loomer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]This post Advanced Facebook Ad Techniques: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Promote Your Business With Instagram

    Danielle Prager
    22 Jan 2015 | 3:00 am
    Do you use Instagram to promote your business? Are you looking for ways to engage your customers and attract new ones? The strong visual appeal of Instagram offers a wide variety of marketing opportunities for businesses of any size. In this article I’ll share four tips for successfully promoting your products and services on Instagram. […]This post How to Promote Your Business With Instagram first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • add this feed to my.Alltop

    TechCrunch

  • Amazon Pilots Visual, Mobile-Only Affiliate Product To Rival Skimlinks and VigLink

    Jon Russell
    26 Jan 2015 | 10:07 pm
     Amazon is testing a new service that could help it and its publishing partners drive more traffic (and, importantly, purchases) from customers on mobile devices. The pilot software is called ‘Mobile Popover’, and it is a mobile-only rival to top affiliate services Skimlinks and VigLink. Read More
  • Becoming An Engineering Manager

    Noah Brier
    26 Jan 2015 | 6:00 pm
    Over the last few years I’ve gotten the pleasure to work with a large number of really talented engineers — some of whom I’ve asked to make the leap into management. Like any individual contributor moving into a new role, they’re asked to fundamentally change the way they approach their day. As I’ve done my best to coach them through this experience, I wrote down… Read More
  • Here’s What You Need To Know From Microsoft’s $26B Quarter

    Alex Wilhelm
    26 Jan 2015 | 5:08 pm
     Microsoft reported its fiscal second-quarter financial performance today, laid out its forecasts for its future performance and took questions from a number of analyst. It was a flurry of data, so let’s take a moment and dig through the big points that matter. Read More
  • Galvanize’s New Nonprofit Foundation Will Give Out Scholarships For Code Schools

    Kyle Russell
    26 Jan 2015 | 4:17 pm
     Tech education startup Galvanize is bolstering its efforts to get people into tech with the launch of the Galvanize Foundation, a 501(c)(3) charitable organization that will fund scholarships to code schools and other programs that promote diversity in the tech industry. Read More
  • Dropcam Stops Selling Its Cheaper Model, The Dropcam HD

    Greg Kumparak
    26 Jan 2015 | 3:49 pm
     For the past few years, Dropcam’s product lineup has been a bit… confusing. Since October of 2013, Dropcam has sold two products: the Dropcam HD, and the Dropcam Pro. Which one were would-be buyers supposed to see as the “better” one? That won’t be a problem anymore. Read More
 
  • add this feed to my.Alltop

    Mashable

  • Yeti spotted roaming the streets of Boston during blizzard

    Jenni Ryall
    26 Jan 2015 | 10:39 pm
    Despite the state of Massachusetts being under an enforced travel ban since midnight Monday, Boston is being stalked by a creature identified as a Yeti. As the blizzard starting battering the streets of Boston, a figure dressed in a white Yeti costume was spotted at random locations in the snow-covered city See also: Live cam: Blizzard hits NYC The Yeti's movements are being documented on the @BostonYeti2015 Twitter handle, which mysteriously appeared on Monday as residents across the Northeast were trapped in their homes, bracing for the worst. So far, he has been spotted running wild…
  • Why NYC smartphones got blizzard alerts, but no one else did

    Pete Pachal
    26 Jan 2015 | 9:12 pm
    If you were in New York City on Tuesday night, that strange noise coming from your smartphone at about 8:55 p.m. was an alert about the imminent road closure. Due to the severe blizzard blanketing the city in snow, the streets would close to everything but emergency vehicles at 11 p.m. This is the wireless emergency alert (WEA) system at work. WEAs take advantage of the ubiquity of smartphones to alert people about emergencies. The alerts come in from federal agencies or local governments, and all the major carriers push them through to their subscribers at no cost. See also: Craigslisters…
  • This app tells you what to wear — based on your wardrobe and the weather

    Adario Strange
    26 Jan 2015 | 8:41 pm
    We've seen hundreds of apps devoted to organizing your finances or fitness. How about fashion — specifically, harnessing the power of technology to declutter your wardrobe? ClosetSpace tackles this area by combining curated outfit suggestions with the items in your own closet, allowing you to put together a stylish sartorial system at no extra cost. See also: Coded to Wear: 3D-printed fashion takes center stage at CES Fire up the app and you're presented with the option of adding items to your profile, from shoes to shirts to accessories. Anything you add can be tagged with brand,…
  • Mattel CEO departs as Barbie maker struggles to keep kids' interest

    Patrick Kulp
    26 Jan 2015 | 7:50 pm
    Bryan Stockton resigned from his post as CEO of Mattel on Monday after preliminary sales numbers indicated another disappointing holiday season for the struggling toy giant. The company announced that chairman Christopher Sinclair will take over as interim CEO until a replacement is determined. Alongside news of the departure, the toymaker announced that sales fell short of analyst expectations for the last three months of 2014, capping off several quarters of sagging sales. See also: 60% of Parents Have Distracted Their Kids With a Smartphone or Tablet A Wall Street Journal profile last…
  • Your app survival kit for the 2015 blizzard

    Karissa Bell
    26 Jan 2015 | 7:22 pm
    With a "potentially historic" blizzard on the way, millions of Americans are already in emergency preparedness mode. But while stocking up on food and other essentials is a given, loading your smartphone with the right apps can also help make the upcoming storm more manageable. See also: Live cam: Blizzard hits NYC From emergency alerts to real-time weather updates and first aid tips, these apps should help you prepare for any situation and keep you in the loop with the latest news throughout the storm. Also, be sure to check out our guides to conserving your smartphone's battery so you can…
 
  • add this feed to my.Alltop

    Sensei Marketing

  • Survey: Real Forces Disrupting Marketing Effectiveness

    Sam Fiorella
    25 Jan 2015 | 5:05 pm
    In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, are significant disruptions to the success of their marketing efforts. There doesn’t seem to be much hope for a near-term fix; 44% of marketers reported that these factors will remain a challenge in the next 1-3 years. 2. Mobile Tops…
  • Twitter Saves The Day For Virgin Customer In The Loo, Avoids #PooGate

    Sam Fiorella
    22 Jan 2015 | 11:22 am
    How closely are you paying attention to your customers on social media? Here’s a great case study on customer experience from arguably the king of customer experience design and execution: Virgin. The customer, Adam (@AdamPlaysYT), was riding Virgin Train in the UK when nature called. He took advantage of the facilities the train made available; however, upon the completion of his task he noticed that the onboard lavatory was out of toilet paper. What’s a guy to do in this situation? Tweet for help of course. Here’s Adam’s tweet: I suspect Adam turned to Twitter to do what most people…
  • Visual Influencer Marketing Is On The Rise, But Is It Worth The Investment?

    Sam Fiorella
    19 Jan 2015 | 7:27 am
    Images, videos, infographics, and other visual content have become increasingly popular forms of digital expression for individuals and content marketing fodder for bloggers and marketers.  This content has spurred the growth of social networks in which such content is produced and shared such as Vine, Pinterest, and Instagram.  So it should be no surprise that advertisers and brands are once again seeking to capitalize on perceived “influencers” within these sites despite the fact that these social networks are still in their infancy.  There’s no question that visual influencer…
  • The Friday Trifecta 01/16/15 – Adidas, Nike, AT&T

    Sam Fiorella
    16 Jan 2015 | 6:47 am
    The Friday Trifecta is an occasional series that highlights marketing or advertising campaigns that capture our attention. Adidas Tells Us What Stardom Isn’t. Do You Care? Adidas’s new Originals Superstar campaign follows four celebrities (Pharrell Williams, Rita Ora, David Beckham, and Damian Lillard) as they redefine what superstardom truly means by telling you everything it’s not. Beckham claims stardom isn’t about having your own bodyguard; Ora tells us that it’s not filling concert halls night after night, and Pharrell quips that it’s not about being recognized by…
  • Ben & Jerry’s: Aggressive Customer Acquisition During “Low Season”

    Sam Fiorella
    13 Jan 2015 | 3:29 pm
    You think your business has customer acquisition issues? Consider the plight of ice cream manufacturers and retailers during the winter months!  Eating ice cream – let alone buying it – during the cold winter months is about as counterintuitive as buying sunglasses in London, England, where clouds and rain are permanent symbols on the weather forecast.  Yet January to March is an important time of the year for supermarkets selling ice cream and even more so for manufacturers. Supermarkets and manufacturers like to keep freezer shelves stocked with ice cream during the winter months as a…
  • add this feed to my.Alltop

    Social Media Explorer

  • Report Shows Social Channel Effectiveness … Maybe

    Jason Falls
    26 Jan 2015 | 3:00 am
    The latest report on marketing leadership is out from Salesforce Marketing Cloud. Their survey of 5,000 marketers asks questions like what specific channels are you using for digital marketing, do you plan to increase your spend here, and so on. Reports like this don’t mean much to an individual company other than showing overall trends. But they’re still useful. The study focuses on the digital space, so there’s no real comparison to off-line tactics or execution, but with that in mind, here’s my quick read of the report which surfaced a few interesting nuggets:…
  • Listen To This: Jerry Kolber on Unmistakable Creative

    Matt Hollowell
    23 Jan 2015 | 3:00 am
    Against all of my tangent-loving instincts, this week’s “Listen To This” will (attempt to) be laser-focused. That’s difficult for me, particularly today, because Unmistakable Creative’s entire interview with Jerry Kolber is top-notch. As I was listening through, I kept writing down time stamps and quotes, each time thinking I had found the golden moment. But then…there would be another one. And another one. And another one. I have a page of notes sitting in front of me that I could delve into, but ironically, Jerry also talks about why it’s so very important to focus on one…
  • Four Traits Every Brand Needs From Agency Partners

    Danielle Terreri
    22 Jan 2015 | 3:00 am
    Many of us spend our career on one side of the table: Brand side or agency side. Expectations are set based on the experiences we have with those on the opposite end. I have spent time on both sides, but most of my experience comes from the agency side. From my time as an agency partner, I’ve come to learn that some brands have very low standards for their agency partners, which leave them with a less than “WOW” experience. A recent conversation with one my clients inspired me to share these four not-so-obvious traits every brand side marketer should expect from their agency partners.
  • What I Learned About Communication From the Dentist

    Suzanne Coblentz
    20 Jan 2015 | 3:00 am
    What I really wanted to title this post is, “What my dentist taught me about communication, setting expectations, and education.” That is pretty long, so communication will suffice. I have had a tough time over the past two months with my dentist. To be clear, technically speaking, the dental work itself has been on point. My dentist and his staff are the nicest folks around, sincerely. The problem is that every single time I went in, I had no idea what was going to transpire, what that day’s appointment would include, and ultimately how long the entire process would take. This resulted…
  • Do Social Media Policies Stifle Innovation?

    Eric Schwartzman
    17 Jan 2015 | 3:00 am
    Yesterday, US Chargé d’Affaires to Belarus Scott M. Rauland shared a link to a report on Internet Freedom by country. In Belarus, they block political content and have jailed bloggers, so the report ranks the Internet in that country as “Not Free.” I’m getting ready to go to Lithuania to advise the US Dept. of State on digital public affairs strategy in the region, so that, and the senseless massacre at Charlie Hebdo in Paris has me focused on how free speech impacts digital strategy. I’m asking myself, is there a social media governance lesson? Are politically correct speech…
  • add this feed to my.Alltop

    Social Media Era Of Poking

  • 4 Simple Ways to Build Up Your Email List

    megantotka
    9 Jan 2015 | 10:46 am
    For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. A smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction.   An effective email list does not need to take a long time to create; you can accelerate your list building with the right approach and resources. Take a look at just a few of the ways to build a solid email list quickly: Ask on your website.
  • Unlock these 6 Secrets to Better Email Marketing

    megantotka
    27 Nov 2014 | 9:32 am
    Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe. But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising. How well does your business use email marketing to reach your customers? Could you…
  • The Importance of Consumer Insights in Today’s Marketing Strategies

    Jure KLEPIC
    10 Nov 2014 | 5:46 am
    It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals to a specific demographic group. It means really getting down to the nitty-gritty of understanding why consumers act a certain way, how they share information with each other, and what cultural influences are at work in shaping their perceptions and understandings. This is one area in…
  • Companies Invest More in Social Media Marketing in 2014

    megantotka
    4 Nov 2014 | 5:39 am
    Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Companies are being forced, whether they like it or not, to put more and more of their…
  • How To Gain Consumer Insights That Boost Your Marketing Results

    Jure KLEPIC
    29 Oct 2014 | 7:57 am
    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Changing the mind-set of senior level executives. Going above and beyond to capture insights. Showing a genuine interest in what consumers have to say. Today’s consumers may like something for years, and…
 
  • add this feed to my.Alltop

    @ProBlogger

  • Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

    Stacey Roberts
    26 Jan 2015 | 6:39 am
    Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. A longtime blogger, she’s learned how to balance honest storytelling with keeping her husband, her family, and their life together somewhat incognito. Always only a Google search away from film fans, Laura has erred on the side of caution when it comes to sharing her tales, but manages never to lose the heart of them. She is a gifted writer with an interesting story to tell, and I have no doubt you’ll take away lots to think about if you’ve…
  • The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

    Guest Blogger
    25 Jan 2015 | 6:44 am
    This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Many local businesses…
  • How To Advertise Your New Business In Blog Posts Without Looking Too Promotional

    Guest Blogger
    22 Jan 2015 | 6:48 am
    Image via Flickr user twicepix. This is a guest contribution from freelance writer Victor Ijidola. Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. But then, we don’t want our readers to see us as being too promotional. So often we say little or nothing about our product, thereby making a lot of them read, get value, and leave. without ever having a glimpse of what we sell. Honestly, that doesn’t sound good for business. So how do you solve this puzzle? Here’s the truth: Millions of people visit…
  • Why Every Entrepreneur Must Become a Blogger

    Guest Blogger
    21 Jan 2015 | 6:22 am
    This is a guest contribution from blogger and graphic designer Luke Guy You’ve heard about this blogging stuff. You’re already making money and time isn’t on your side. Is blogging really worth it? Can afford to do it (time-wise). The answer is: Yes. Here’s why. As you know eBay, Amazon, and all these the other sites spend millions to do one thing. And that’s win people’s trust. How much are you spending to build trust with new people? And how exactly are you doing this? I understand they’re not making time anymore, but trust doesn’t come easy either. Knowledge is ever…
  • 500 Top-Tier Publishers Tell You What They Want from Content Marketers

    Guest Blogger
    20 Jan 2015 | 6:42 am
    This is a guest contribution from Kelsey Libert from Fractl. The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers. In fact, some top-tier publishers receive over 300 pitches a day – more than 3x the email volume of the average worker. What does this mean? Without placements that will reach the right audiences, the quality of your content is a moot point.
  • add this feed to my.Alltop

    Scott Monty

  • This Week in Digital - January 23, 2015

    23 Jan 2015 | 2:54 pm
    Statistics on global social and digital scene, frequency of social platform use, a teen's firsthand take on which platforms are essential, Amazon heads to the movies, Snapchat unapologetically charges an obscene fee for ads, Twitter conquers FOMO, Ubernomics is a thing and we should be concerned, why hearing is believing, what to do with all of that big data, how the New York Times is coming along with its digital transformation and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current…
  • This Week in Digital - December 19, 2014

    19 Dec 2014 | 10:45 am
    The unending Sony saga, Time goes all-in with digital, Spanish publishers get exactly what they bargained for, marketing skills, companies and trends to watch in 2015, Instagram makes some changes, the future of Secret and Medium, Serial is over, how to get data to make your PR program better, a growing and pervasive lack of trust in the media and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and…
  • This Week in Digital - December 12, 2014

    12 Dec 2014 | 4:45 am
    Uber's no-good, horrible, very bad week, more 2015 predictions than you can shake a stick at, putting the 'no' in innovation, updates to Facebook's search tool, Instagram surpasses Twitter but Twitter doesn't care, the biggest media company of the future, the data behind binge listening to podcasts, understanding the quality of your audience, the FTC cracks down on agency social media activity, the evolution of the collaborative economy and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links…
  • This Week in Digital - December 5, 2014

    5 Dec 2014 | 10:14 am
    Disruption hits the New York Times, the real story behind Apple Pay, Facebook makes privacy changes (again), Twitter makes it easier to deal with abuse, the quiet success that is Medium, going viral with audio, Uber takes a beating but bounces back and Lyft bounces higher, dark social and its impact, creating a culture of content, the reason it's hard to recognize genius, why PR is best left to the professionals and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and…
  • Don't Quit Facebook - What Forrester Got Wrong

    25 Nov 2014 | 7:48 am
    Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles, according to statisticians.Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook…
  • add this feed to my.Alltop

    Social Fresh

  • Top 10 social media acquisitions of 2014

    Jason Keath
    26 Jan 2015 | 7:33 am
    2014 has come and gone, which means quite a few social media companies have done the same. Twitter defended last years leader of acquisitions title with, yet again, 10 notable acquisitions. The leaders are Twitter with 10 acquisitions, Facebook with 7, Yahoo at 5, LinkedIn 3, Hootsuite 3, and Sprinklr, also with 3. Simply listing the number of acquisitions is not a great metric, but it is interesting form afar and can reveal some trends. A few of the clear trends we can see when charting total acquisitions over the last 4 years: Twitter is accelerating the pick up of small shop, especially…
  • Ultimate Recap: Top new social media tools of 2014

    Jason Keath
    20 Jan 2015 | 5:27 am
    For several years now we have been pulling together our annual list of top new social media tools from the year before. It is always a fan favorite and for good reason. As marketers, we love learning about new tools and processes. In fact, we get such a great response when we talk about tools, that we launched a podcast about it, the Social Toolkit. Our 11th episode, embedded below, was dedicated to rehashing the list and talking through some of the highlights. Check out the podcast on iTunes and let us know what you think. This year’s list is our longest yet. There were a ton of new…
  • 6 Digital Process Tips from Chris Brogan and The Law of 40%

    Jason Yarby
    14 Jan 2015 | 4:10 am
    Today, Social Fresh is launching the Social Toolkit Podcast. Each episode we will discuss the social, marketing, and productivity toolkit from a digital native guest. Our first 10 episodes are available for download today. Listen on iTunes here, or search for the “social toolkit” on the podcast app of your choice. Joining in on our first episode was Chris Brogan of Owner Media Group, who make courses and other tools to help you own your life and business. Chris is a NYTimes Bestselling author & leading authority on owning the game you most want to win. We talked about…
  • Tip: Be Amazing to the Customers You Have, to Get the Customers You Want

    Peter Shankman
    5 Jan 2015 | 3:30 am
    Scenario 1: Guy walks into a bar, goes up to the first woman he sees, and says “You don’t know me, but I’m awesome in bed.” The woman throws her drink in the man’s face and turns back to her friend. Scenario 2: Guy walks into a bar, and just sits and chills with a drink. A woman across the bar notices him, and turns to her friend – That’s so-and-so! I’ve read about him – He’s a really nice guy – One of my friends used to date him, and said he was awesome. I know he’s single, and you’re single, you should totally go talk to him! Which scenario would you prefer? In…
  • Top 10 branded viral videos of 2014

    Nick Cicero
    29 Dec 2014 | 4:59 am
    This is our third year curating the top branded viral videos from the past year. Here are the winners from 2012 and 2013 The term “viral video” is one that evokes both excitement and groans when mentioned around people within the marketing world. After all what’s viral? It means something different to everyone. Is it share-worthy? Do the masses relate? Did it get a million views? Definitions aside, more and more videos like Sh*t Girls Say, or the below news anchor dancing to Where They At Doe are blowing up online. And defining our online culture. The way we relate to…
 
  • add this feed to my.Alltop

    blog

  • Today’s marketplace is a networked dialogue between brands and consumers

    Brent Robinson
    23 Jan 2015 | 7:24 am
    In our follow-up to last week’s post on the growth of user-generated content (UGC), we’re continuing to highlight how UGC is changing the Internet and consumer marketplace. This post provides a condensed version of subjects covered our eighth edition of The Conversation Index, which details how sharing UGC across networks (such as Bazaarvoice) and channels improves sales, insights and search results traffic. Content must be authentic On the web, content has always been king. But in 2015, it’s UGC’s authenticity that helps drive a businesses’ online success—particularly when it…
  • Six intriguing marketing predictions for 2015

    Lisa Pearson
    16 Jan 2015 | 8:23 am
    Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most interesting 2015 marketing predictions I’ve encountered, my corresponding commentary, and one of my own predictions. Sensory mind games Expert: Chloe Allan, Brand Planner, The Good Agency Source: The Guardian “This year, we have seen more brands lean towards the use…
  • Learn why there’s no such thing as “enough” user-generated content

    Brent Robinson
    13 Jan 2015 | 8:06 am
    The internet is evolving even faster than we imagined—and in ways many of its earliest pioneers never predicted.  This is especially true for businesses and consumers in the online marketplace. The driving force of this evolution is user-generated content (UGC), such as product reviews, photos and videos. In the eighth edition of The Conversation Index, we explore how sharing UGC across networks (such as Bazaarvoice) and channels improves sales, insights, and search results traffic—and why there’s no such thing as too much UGC. For our time-stretched blog readers (we know you’re…
  • How free in-flight Wi-Fi changed the way I think about content delivery

    Lisa Pearson
    9 Jan 2015 | 9:07 am
    “How was your flight?” normally ranks near the bottom of the list of questions likely to invite an interesting answer? But my friend surprised me a few weeks ago with her response, which was, against all odds, actually interesting. At least to a marketer like me. She had flown from coast to coast on JetBlue, and mentioned how much she enjoyed the free Wi-Fi. We all remember when in-flight Wi-Fi was initially rolled out, how it simultaneously felt like a luxury and a long overdue no-brainer. To my friend—accustomed to paying $9 for what amounts to a 4G-strength connection—the free…
  • Holiday 2014: Behind the scenes with Bazaarvoice Engineering

    Gary Allison
    6 Jan 2015 | 11:23 am
    Bazaarvoice Engineering was built on the foundation of empowering our talented teams to own every aspect of service delivery to customers, beginning to end. For our biggest event of the year, the Black Friday / Cyber Monday weekend: each engineering team builds their projected traffic loads, their load testing plan, their code freeze plan, and each are responsible for the execution and reporting of results for readiness. This preparation begins over 7 month back from Black Friday. The work begins in April While many people are thinking about their trip to Disneyland or the beach, Bazaarvoice…
  • add this feed to my.Alltop

    chrisbrogan.com

  • Which Conference Should You Attend? Your Own

    Chris Brogan
    22 Jan 2015 | 8:00 am
    I’m working through a few ideas, but I’m a little bit stuck. And as I haven’t been invited to speak at a conference this week or next (where I get a lot of thoughts and ideas), I decided to put on a conference in my living room. The content doesn’t quite matter, because it’s my conference. People ask me all the time which conferences are the ones to attend? My answer: your own.Continue ReadingThe post Which Conference Should You Attend? Your Own appeared first on chrisbrogan.com.
  • Measure Your Wealth in Options

    Chris Brogan
    19 Jan 2015 | 6:44 am
    I was lamenting the fact that business has been slow over the last handful of weeks (end of the year and first of the year aren’t exactly the roaring seasons for keynote speakers and professional development experts), but a little change of perspective really turned me around. Because there’s a lesson in it that would be useful to an owner like you, I wanted to share it with you. Measure Your Wealth in Options The last few weeks have been slow, yes. But that means that I can accept the following truths to go along with it:Continue ReadingThe post Measure Your Wealth in Options…
  • What USA Today Knew Back in the 80s but You’re Finally Coming to Understand

    Chris Brogan
    12 Jan 2015 | 9:57 am
    I recently picked up the Amazon Fire TV Stick so I could stream movies from Amazon Prime on my TV for the kids and stuff. I figured it’d be a little more “family” feeling than watching off my 11 inch laptop screen. I suddenly learned so much more about visual media and how much it’s coming to mirror the way USA Today thought about delivering information from as far back as when they launched in the early 80s. We love molecular media. Continue ReadingThe post What USA Today Knew Back in the 80s but You’re Finally Coming to Understand appeared first on…
  • Business Podcast for You?

    Chris Brogan
    3 Jan 2015 | 10:42 am
    Want a business podcast to listen to this year? Get mine! The Owner’s Mind. You can listen to it on iTunes or Stitcher or via this website or you can dump the RSS feed in whatever player you want. Continue ReadingThe post Business Podcast for You? appeared first on chrisbrogan.com.
  • My 3 Words for 2015

    Chris Brogan
    1 Jan 2015 | 1:30 am
    Since 2006, I’ve been inviting people to shift how they approach their year and how they frame their goals and intentions. I created the “My 3 Words” exercise because most resolutions aren’t especially helpful. We decide something vague like “I’ve gotta get in shape” or “I’ve gotta quit smoking” or “I need to make more money” but while these are all great goals, they’re not really useful as ways to guide our activities throughout the year. I thought that maybe we could come up with something better, something more…
  • add this feed to my.Alltop

    Spiral16

  • Scoundrels & Idiots: Manually Updating Sentiment

    Alan Rapp
    26 Jan 2015 | 8:00 am
    Finding and tracking negative sentiment across the web as a way to monitor, engage, and react to potential problems is one of major goals of any brand adopting a social media presence online. But what happens when the search terms you are using, or the words surrounding them, are inherently negative even if the sentiment towards your brand may not be? I recently began a topic involving the Disney XD TV-show Star Wars Rebels. The show’s latest episode, entitled “Idiot’s Array” (making reference to the card game Sabaac) marked actor Billy Dee Williams‘ return to…
  • The 10 Core Principles of Growth Hackers

    Alan Rapp
    20 Jan 2015 | 12:02 pm
    Odds are if you have ever worked for or with an Internet start-up you’ve heard the term “growth hacking.” The concept, applicable to any business, is to make the most out of your meager marketing budget and promote brand awareness through a variety of creative, innovative, and usually cost effective means (i.e. cheaper than traditional marketing) online. This short video from 24 Motion Design offers a look at the 10 Core Principles of Growth Hackers to keep in mind when developing your own strategy such as be logical and creative, while remaining resilient, empathetic,…
  • Hashtag Round-Up – #NAACPBombing & #JeSuisCharlie

    Alan Rapp
    12 Jan 2015 | 1:09 pm
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about the use of hashtavism, using hashtags to promote social discussion over troubling trends or events, in the past and it doesn’t appear the trend is going away anytime soon. Two recent tragedies help show how discussion and awareness on social media can be far different from TV news depending on how long mainstream media elects to spend on a story. Happening within hours of…
  • Spiral16′s Five Most Shared Blog Posts of 2014

    Alan Rapp
    29 Dec 2014 | 12:47 pm
    2014 is coming to an end. Over the past year we’ve talked at length on the subject of social media, marketing, understanding trends, dealing quickly and responsibly with controversy, and the need for social media plans and monitoring to effectively watch, manage, and control your brand’s message online. Looking back over our blog this past year, here is a list of our five most shared posts. How Social Media Amplifies Content Marketing and SEO 10 Qualities of a Great Social Media Marketer [INFOGRAPHIC] This is Your Brain on Social Media. Any Questions? 40 Social Media Marketing…
  • Bing Ranks the Top People, Moments & Events Which Shaped 2014

    Alan Rapp
    15 Dec 2014 | 9:38 am
    2014, the year that was. Microsoft’s search engine Bing has released it’s Big Trends of 2014. Based in part on country of origin of the searcher, you can view “the people, moments, and events that shaped 2014″ in the search engine’s interactive look back at the past year. The results for the United States show the most searched terms for 2014 in a variety of categories including vacation destinations, discoveries, animals, news, most searched celebrities, athletes, and musicians, moving stories, sports, politics, and celebrity weddings, break-ups, deaths, and…
 
  • add this feed to my.Alltop

    New Media Expo Blog

  • Dennis Miller & Emily Morse to Host the 10th Annual Podcast Awards at NMX

    Deb Ng
    21 Jan 2015 | 7:58 am
    NMX is pleased to announce Dennis Miller and Emily Morse as hosts for the 10th Annual Podcast Awards being held at the Westgate Las Vegas Resort & Casino on Tuesday, April 14th starting at 6:30pm. The awards are attended by world renowned podcasters and other online influencers and fans. This is a pairing that isn’t to be [...]
  • Nominations for the 10th Annual Podcast Awards Opens January 19th

    Deb Ng
    14 Jan 2015 | 11:16 am
      by David Jackson – Podcasting Director for NMX Nominations for the 10th Annual Podcast Awards Open January 19th The 10th Annual Podcast Awards are being held in Las Vegas at New Media Expo.  Each year podcast audiences nominate and vote for their favorite shows. Both the nominating and voting are done over a period [...]
  • NMX + NAB Show = 1 Killer Event!

    Deb Ng
    13 Jan 2015 | 11:26 am
      When we made the announcement about  NMX’s co-location with NAB Show, April 13-16, 2015 in Las Vegas, our attendees sent us many congratulatory wishes However, we receive questions from time to time from members of our community who aren’t familiar with NAB Show, or who are wondering what aspects of NAB Show NMX attendees have access to. [...]
  • Adam Carolla and Norman Pattiz To Keynote at NMX

    Deb Ng
    12 Jan 2015 | 12:31 pm
    NMX is pleased to announce  two of our most popular speakers are returning. Podcasting superstars Adam Carolla and Norm Patitz are joining NMX ’15 as keynote speakers. When it comes to NMX, this isn’t Adam Carolla’s first rodeo. He’s joined us on stage as a keynoter at other NMX events and remains one of our most requested speakers.. [...]
  • One Million Stories at NMX

    Deb Ng
    9 Jan 2015 | 3:51 pm
    Every blogger at NMX has a story to tell. Every podcaster, every video producer, every photographer, freelance writer, journalist, Internet marketer, social media professional and crafter at NMX has a story to tell.  Every speaker at NMX has a story to tell. Every exhibitor, sponsor, and keynoter at NMX has a story to tell. Every [...]
  • add this feed to my.Alltop

    idaconcpts.com - Ideas and Concepts from Damian Davila

  • The Role of Paper Today

    Damian Davila
    23 Jan 2015 | 12:40 am
    Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally. While some are concerned by this, the fact remains that printing things on paper is still important. Real and Experiential There has been a growing trend that individuals and companies are deliberately turning to paper to convey a message. The message can be focused on advertising or getting basic information out concerning an individual or fact. Whatever the case is, the message is…
  • Be in the Know to Stay on Top

    Damian Davila
    14 Jan 2015 | 11:04 pm
    Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed You need to do your homework. An InfoTrack ASIC name search can provide you with detailed information when you need to pull up a listing of comparable companies in your field. From that point, research your competition. Find out what…
  • 3 Options for The Perfect Gift

    Damian Davila
    30 Dec 2014 | 9:20 am
    Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. 1. Care Packages Send a care package to a loved one. Care packages mean a lot to people because they’re filled with specialized items that the receiver will enjoy and love. Care packages can include virtually anything. They mostly contain hygienic…
  • 5 Tips for Finding an Accounting Firm

    Damian Davila
    29 Dec 2014 | 12:39 pm
    If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. 1. Stay Local This should go without saying, but always choose an accounting firm in your home state. Laws, policies and taxes will differ depending on the location of your headquarters, so if you’re doing business in Hawaii, make sure you choose from accounting firms in Hawaii. You don’t want to get any wires crossed when your money is on the line.
  • 5 Easy Ways to Trade in Your Phone

    Damian Davila
    23 Dec 2014 | 7:37 pm
    Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds. Regardless of where their phone may end up, those who wish to sell their phones can make a fair bit of extra money by taking the time to go through the proper channels. AT&T iPhone owners are at an advantage because according to experts in the field, these phones retain the greatest buyback value. However, other phones can bring their former…
  • add this feed to my.Alltop

    NowSourcing.Com » Blog

  • Why Visuals are Running Our Daily Lives

    rose
    13 Jan 2015 | 1:12 pm
    It’s been estimated that over 60% of the population are visual learners and rely heavily on data representations in order to retain information. Though the human experience is a cumulative of all five of our senses giving us an accurate account of the world around us, we rely most heavily on our vision. The brain processes images as a whole, taking in massive amounts of real life “snapshots” all at once to paint a picture of what we see. Reading, on the other hand, works as a linear process going one word at a time. Unfortunately, information gathered through reading…
  • The Evolution and History of the Fireplace

    Kari
    8 Jan 2015 | 1:53 pm
  • Is Your Home Safe from Radioactive Radon?

    Kari
    7 Jan 2015 | 10:48 am
      Courtesy of RadonIsReal.org
  • 10 Best Infographics of 2014

    Brian Wallace
    22 Dec 2014 | 3:31 pm
    What a great year it has been in the world of infographics! We’ve seen some great brands finally adopting more infographic strategies – the Content Marekting Institute has shown that infographics for b2b marketers had the largest jump from 51% to 62% usage. We’ve also seen a jump in more video and interactive infographics. Without further ado, here’s our 5th anniversary of the top 10 infographics of the year! (see 2010, 2011, 2012, and 2013) 1 – Where Does Coffee Come From? Brought to you by:BizBrain.org | Open in a New Window 2 – Why Upworthy Has Won the…
  • The Psychology of Impulse Buying

    Kari
    19 Dec 2014 | 7:55 am
 
  • add this feed to my.Alltop

    ManagingCommunities.com

  • Celebrate Community Manager Appreciation Day 2015 #CMAD

    Patrick
    26 Jan 2015 | 12:30 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • A-B-C. A – Always, B – Build, C – Community. Always Build Community

    Patrick
    19 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Why Community Will Never Get the Credit It Deserves

    Patrick
    15 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • When You Make People Choose, They Won’t Choose You

    Patrick
    12 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • The Community Professionals I Listen to and Why

    Patrick
    8 Jan 2015 | 2:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • add this feed to my.Alltop

    Bokardo

  • Tips on how to hire a good designer

    bokardo
    14 Jan 2015 | 10:32 am
    It seems like everyone is hiring designers! They’re hiring product designers, UX designers, creative directors, directors of design, UI designers, visual designers, etc. There are even acquihires of entire design teams! So…how do you find a good designer? First, a quick backstory for people who have never read my blog before. Until this past August I was the Director of UX at HubSpot, a SaaS marketing company here in Boston that went public in October. So for three years (in which HubSpot was growing quickly) I was the hiring manager for product designers and UX specialists. There is…
  • Does Apple care any more?

    bokardo
    7 Jan 2015 | 7:17 am
    Marco Arment, in his recent post Apple has lost the functional high ground: “But the software quality has fallen so much in the last few years that I’m deeply concerned for its future. I’m typing this on a computer whose existence I didn’t even think would be possible yet, but it runs an OS with embarrassing bugs and fundamental regressions.” After hypothesizing that Apple’s priorities are out of whack, he writes: “I fear that Apple’s leadership doesn’t realize quite how badly and deeply their software flaws have damaged their reputation, because if they…
  • In detail: Designing in context for mobile

    bokardo
    3 Jan 2015 | 8:08 am
    I’m noticing an interesting practice emerging when designing for mobile: in-context messages that help you learn or give feedback about an app. Here’s an example: In this example from the New York Times Now app, the designers have dropped in a “quick tip” to let you know that you can swipe left to discover new content in the “Our Picks” section. Swiping in this way does the same thing that tapping on the arrow in the nav bar. This is a really nice way to let people know something, in this case that an action is available. (That said, I think it could be…
  • In detail: Square’s email receipt and feedback flow

    bokardo
    29 Dec 2014 | 7:35 am
    Since paper receipts aren’t very useful these days, I’ve been choosing recently to have my receipts emailed to me. The other week I filled out my email address on a Square checkout device at my local coffee house (Atomic Cafe) and didn’t think much of it. But when I read the email receipt later I noticed that the Square designers had very nicely embedded a feedback flow into the email. Nice UI details: Feedback is embedded into the receipt. This has several positive effects. First, it ties the feedback to the actual transaction that the person just had and not some amorphous…
  • The problem with “we’ll fix it later”

    bokardo
    23 Dec 2014 | 6:59 am
    I was talking to a design team yesterday and one of the team members casually mentioned that they were launching something new. I took a quick look at what they were planning to launch and it was clear that something wasn’t quite right…there was a weird UI bug and some data looked off. So I pointed those things out and was told “Oh yeah, we know. We’re going to fix it later”. Those words, so subtle. I’ve said them many times. I’ve had the exact same attitude at a release. But the more I hear them the more I realize they’re deadly. Consider the negative effects…
  • add this feed to my.Alltop

    Collective Thoughts| Collective Thoughts

  • How To Keep Your Home Warm In The Winter

    Brian Wallace
    22 Jan 2015 | 9:42 am
    Winterizing your home is an easy way to cut down your home energy bills.  Learn some inexpensive tips for winterizing from this infographic.
  • The Threat Of Radon Is Real

    Brian Wallace
    9 Jan 2015 | 11:38 am
    Radon is a real concern as the second leading cause of lung cancer.  Learn more about radon’s myths and facts from this infographic.
  • Fireplaces In The Home: A Retrospective

    Brian Wallace
    8 Jan 2015 | 8:46 am
    The lowly fireplace hasn’t always been what it is today.  Learn more about the  history and evolution of fireplaces from this infographic.
  • Impulse Shopping For The Holidays

    Brian Wallace
    19 Dec 2014 | 10:47 am
    We all make those unplanned purchases from time to time.  Learn about the psychology of impulse shopping from this infographic.
  • The Science Of Sparing The Rod

    Brian Wallace
    18 Dec 2014 | 10:38 am
    Sparing the rod isn’t always a popular choice, but some people think it is a scientific one.  Learn more about alternatives to spanking from this infographic.  
 
  • add this feed to my.Alltop

    Phone Reviews

  • Huawei Ascend P7 Review

    18 Jan 2015 | 5:10 am
    The Chinese company Huawei presented a few days ago officially in Paris their new Phone, the Ascend P7, closely following the line set by his predecessor, Ascend P6 . Instead of going to stop current range hardware, Ascend P7 keeps a careful balance between performance, design and price and that's where the Asian giant delivers a blow on the table. It is their strategy to stand up to the current playing top the trump card of a smaller price to which is added a superb design.However, how serves this terminal, where is situated exactly on the market and which features special offers are some of…
  • add this feed to my.Alltop

    Brian Solis

  • Make Change Work for You: The Power of Observation

    Brian Solis
    26 Jan 2015 | 1:34 pm
    I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years. I wanted to share our conversation with you here… Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself an overnight success? Me: In 1991, I joined an advertising technology firm in Southern California as a…
  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
  • add this feed to my.Alltop

    Geek Girlfriends

  • Bosch Coming to Amazon Prime

    Christina
    21 Jan 2015 | 6:24 pm
    Last year, I watched the pilot to Bosch (starring Titus Welliver, who I liked as Silas Adams in Deadwood.) I didn’t expect to like it. But I was curious about the Amazon Prime people’s approach to original content. They made the pilot, then asked viewers to tell them if they should do a season. So I watched, just to have a voice. And I was very quickly hooked. Dark, edgy, great performances. The script is tight and based on Michael Connelly’s Harry Bosch book series. I voted, “Yes!” And I was apparently not the only one. Because Season One — ten, hour-long…
  • My Daughter Tries the High-Tech Venus Swirl™ Razor

    Christina
    6 Jan 2015 | 10:13 am
    This is a sponsored post. Thank you Gillette Venus for supporting my blog! The race to get out of the house and into traffic so we can crawl slowly to my daughter’s first-period class is behind us, our coffees are secured in cup holders, the final touches have been put on teenage hair and makeup. Ava smiles at me, impish, and puts one foot on the dash, exposing a lot of leg. “Go ahead,” she implores me. “Touch it!” Oddly, this is a common morning ritual. She is happy with her baby-soft, just-shaved legs. As her mother, it’s my job to admire her hairless handiwork. “I finally…
  • Some Audio Books Worth Listening To

    Christina
    29 Dec 2014 | 10:08 pm
    I love getting books as gifts. And I love to give them. I am blessed with children who enjoy this as much as I do. So Christmas, as always, included a pleasant exchange of literary discoveries. But what’s even better than books? Books and the time to read them! That’s what audio books are. And I didn’t get any of those this year. (Though I did give some.) Cleaning the house? Headphones and an audio book. Hiking alone? A chance to read? (I have read hundreds of books this way, while staying in shape.) Long drive? Port an audio book through the car speakers and everyone in…
 
  • add this feed to my.Alltop

    Dan Zarrella

  • Saying Goodbye to HubSpot

    Dan Zarrella
    13 Jan 2015 | 12:07 am
    I joined HubSpot on February first of 2009. In the six years since then we set the Guinness World Record for world’s largest webinar and we went public. I got married, wrote and published four books and moved to Las Vegas. I built and we released a bunch of awesome little social media tools and I represented HubSpot by speaking at countless conferences. The smallish company I joined back in 2009 has turned into a pretty big one, with offices on three continents. It was always our goal to be a big, successful public company. And I’m proud of the work I did that helped reach that…
  • An Introduction to Memes and Memetics for Marketers

    Dan Zarrella
    2 Oct 2014 | 12:01 am
    If I say the word “meme” around a group of web savvy people, the first thing that will come to most minds is an image macro–a photograph overlayed with funny text. A sort of meta inside joke that gets passed around the internet. Things like Good Guy Greg, Success Baby or Grumpy Cat. And while it’s true those are examples of what the word “meme” really means, they’re a very small subset of the greater definition. An understand of the larger context of memetics–the science of memes–is useful for marketers interesting in creating content in a socially connected…
  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • add this feed to my.Alltop

    Beth’s Blog

  • How DoSomething Transformed A Mistake Into Learning: Creating A Culture of Impact

    Beth
    26 Jan 2015 | 11:06 am
    You’ve heard the mantra: Learn from failure. But no one likes to screw up and you can’t learn when people are feeling shame and pointing fingers at each other.  Dosomething.org knows that mistakes happen, but also knows how as an organization to transform mistakes into organizational learning that leads to better results in a program.   This how you create a “culture of impact.” Earlier this month the Chronicle of Philanthropy wrote about how the organization corrected a mistake with a text messaging campaign.   The mistake: they sent a text message intended for a small…
  • Talking Shop with Network Designers and Weavers for Social Change

    Beth
    22 Jan 2015 | 9:50 am
    We learn so much about professional practice from having honest and candid conversations. Not only do we learn something new, but it feels great to connect with other people who are asking the sames types of questions about their work.   A part of my practice is around network design and facilitation and one of my most respected colleagues in this area is Eugene Eric Kim.   So, when he sent around an email that Janne K. Flisrand, who is a network weaver for sustainability networks, was in town and he was organizing an informal gathering, I wanted to go. Eugene is always thoughtful in the…
  • Nonprofit Blog Carnival Call for Submissions: What’s Your Best Online Personal Productivity Tip?

    Beth
    7 Jan 2015 | 7:57 am
    I’m honored to be hosting the January, 2015 Nonprofit Blog Carnival and theme is personal productivity online.   2015 has arrived!    If you’re like most nonprofit folks, you’ve probably made a few New Year’s resolutions that include being more productive and effective at your nonprofit job. But maintaining productivity, especially online, can be challenging.  We are living and working ina world that is connected and where sacred space and deep thinking – essential ingredients to online personal productivity –  is almost becoming extinct. What is online…
  • What Nonprofits Need To Do More in 2015: Embrace Stillness

    Beth
    6 Jan 2015 | 9:21 am
    The new year is always a popular time for all of us to take stock and see the big picture.   And, every year when the calendar flips over, we embrace reflection and setting goals.   However, we live in a connected world where we have gotten so go at being in touch, informed, and connected, that we don’t know how to be alone and step away more regularly. People who work in the social good sector world are busy people, flitting from task to the next text or email.     Too often, we can caught up on this endless slideshow that is our digital and mobile lifestyle.   We focus more…
  • Happy New Year: What’s Your Theme for the Year?

    Beth
    2 Jan 2015 | 11:11 am
    The Sun Sets on 2014 This year I took off a full two weeks during the holiday, spending time with family on the Big Island on a coffee farm and mostly offline.   I didn’t do a complete unplug, as we’re so dependent on the Internet for information in navigate our daily lives, which is a huge change since I first got online in 1993.    And, now with those beautiful sunsets behind me, I look ahead to 2015. I have a couple of New Year’s rituals that help prepare me for a new year.  These include a review of the year’s accomplishments and two techniques that help you focus on…
 
  • add this feed to my.Alltop

    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • [DigiCulture] DYI Cyber-Vigilantism: The Heroes We Need?

    Rahaf
    26 Jan 2015 | 8:06 am
    The Heroes We Need ? This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.      One of my favorite moments in Christopher Nolan’s The Dark Knight is the final scene where Lt. James Gordon tries to explain to his son why the police must hunt down Batman. “Because he’s the hero Gotham deserves, but not the one it needs right now,” Gordon says, looking saddened but resigned. I’ve always loved the quote and find myself thinking of it often. Gotham was dark and flawed and the nature of…
  • [SciPO] Course Debrief: Altucher & The Creativity Habit

    Rahaf
    2 Dec 2014 | 7:08 am
    This is the first “show your work”  post about my Innovation and Emerging Business Models course for Sciences Po’s MBA in Economics and Finance in Paris. You’ll be able to see subsequent entries here!  This past summer, I was invited by SciencesPo, France’s leading university for Social Sciences, to teach a course on innovation for their first year MBA program.  11 sessions later, I can’t believe we’ve reached the end of the semester! For the past few months, every Wednesday I’ve hopped on the metro and headed over to the beautiful campus in the…
  • add this feed to my.Alltop

    Soshable

  • If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

    JD Rucker
    23 Jan 2015 | 12:24 am
    It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role. We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come. The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business.
  • Over Half of Internet Users Over 65 Use Facebook

    JD Rucker
    11 Jan 2015 | 2:00 am
    The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in…
  • ‘While You Were Away’ Will Make Twitter More Important for Business

    JD Rucker
    5 Jan 2015 | 1:28 am
    Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment. The…
  • Getting More People to Like Your Facebook Page is 99% Worthless

    JD Rucker
    3 Jan 2015 | 10:50 pm
    Someday, I will have the opportunity to prove to a client or prospect beyond any reasonable doubt that this is true. In the meantime, I will continue to write about it in hopes that the facts will win out. To prove it beyond a reasonable doubt, I would have to take a page that has zero fans and send massive engagement and traffic with a small budget. Then, we’d need to look at the statistics to show that a page that starts off with zero likes can have more than just paid reach. It can have more organic reach than pages that have tons of likes. We do have examples, not to the extreme of…
  • Building Up a Blog with Social Promotion

    JD Rucker
    2 Jan 2015 | 12:09 am
    There are two major components to a good blog. Sure, there are plenty of other components such as design, site speed, consistency, purpose, niche relations… actually, there are so many that I could write a full-length article just listing the different components, let alone going into detail about them. Still, there are two primary components that can overcome poor performance on all of the other areas. Great content. Great promotion. That’s it. If your content is strong and you’re able to promote your site properly and gain credibility on social media and search,…
  • add this feed to my.Alltop

    Brains on Fire

  • Now Hiring – Community Manager

    Amy Taylor
    26 Jan 2015 | 6:40 am
    Hear ye, hear ye! Brains on Fire is looking for a qualified Community Manager to join our Greenville team. The ideal candidate will be passionate about the environment, and will come ready to rock our clients’ worlds with an exceptional ability to think strategically and communicate effectively. A few of the qualities we’re looking for: Multi-tasker: The ideal candidate should feel energized by people. They must be able to triage client and advocate needs in a timely manner – and work well under pressure. You’ll be wearing lots of hats and responsible for keeping several plates…
  • Friday Fotos | BOFLA Edition

    Amy Taylor
    23 Jan 2015 | 8:02 am
      It has been a big week for Brains on Fire. In case you missed the memo (and the tweets…and the Facebook post…and newsletter…), yesterday we announced the opening of our west coast office, Brains on Fire LA. We were thrilled to have our entire BOFamily together in Greenville this week for the announcement. Here are a few of the highlights… The post Friday Fotos | BOFLA Edition appeared first on Brains on Fire.
  • Announcing Brains on Fire LA!

    Robbin Phillips
    22 Jan 2015 | 7:11 am
    Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. Helping brands become a powerful story people want to be part of requires a deeper understanding of what inspires them to care and motivates them to take action. In order to help the brands and organizations we work with grow in new and exciting ways, we always start with people. That…
  • 5 PSAs That Got “The Art of War” Right

    Amy Taylor
    15 Jan 2015 | 6:53 am
    Sun Tzu’s “The Art of War” is chock-full of brilliant insights. (So much so, I feel like it should be a required read for every marketer, entrepreneur and business person.) And while we, thankfully, don’t have to stand on the frontline of an actual war each day, we are immersed in a form of war. We fight for attention. We fight to be remembered. We fight to break through the noise. We fight to not only make people give a damn, but to give enough of a damn they take action and do something. A tidbit of wisdom from The Art of War… “Engage people with what…
  • Practicing what we preach.

    Robbin Phillips
    15 Jan 2015 | 6:40 am
    We study word of mouth marketing and why people talk at Brains on Fire. Check out our books if you want to know more about that. So every once and while, just for fun, I like to see what folks on our team are recommending lately and why. Here’s what gets us talking these days: Moe has a way with making spaces look amazing. This is a photo from her home that I stole from her inspiring instagram feed. (@jukeboxdiver) Moe: Benjamin Moore paint. Because paint can change everything, and Benjamin Moore is just better in quality than Behr or normal hardware store paints. The colors are truer, the…
 
  • add this feed to my.Alltop

    a thousand cuts

  • Update Your Segmentation Model With Social Data Before It’s Too Late

    adam
    13 Jan 2015 | 7:35 am
    Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail. These models are built through…
  • Professional Services at the Digital Crossroads

    adam
    12 Dec 2013 | 7:22 am
    I’ve been watching lots of professional services firms evolve to take on the world of digital.  PR agencies are embracing the evolution of communication to online, unstructured and real-time content.  Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.  Ad agencies are extending “big ideas” to be rooted in shareable social platforms.  Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the…
  • Engaging the Right Audience on LinkedIn

    adam
    12 Apr 2012 | 8:21 am
    (Cross posted on the Fleishman-Hillard DNA blog) LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers.  Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.  These are both significant leaps forward in helping companies engage followers which typically consist of…
  • The Content Convergence Dilemma: Where’s the Content Department?

    adam
    27 Oct 2011 | 6:59 am
    By now most companies have figured out that good content is critical in a digital presence.  That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others.  What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?  Who owns the publishing?  Who owns the maintenance?  Someone please tell me, where is the Content Department? Legacy organizational functions are aligned around different types of content, but they converge on the end customer.
  • Autumn Transitions

    adam
    30 Aug 2011 | 5:17 am
    It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. Today I am excited to share that I am starting a new position that allows me to focus on doing just that. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office. It’s been more than a decade since I…
  • add this feed to my.Alltop

    Life, Inspired

  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
  • ‘Grow': Word of The Year 2015

    Shai Coggins
    11 Jan 2015 | 9:15 pm
    Happy new year! Yes, I know that almost two weeks has passed since 2015 started. And, I am also aware that it has been a month since I last blogged here. I’ve been avoiding these long breaks over the last few months, but this time, I got defeated. Again. We all know that the holiday season is always a bit hectic. The wisest move would have been to give myself a break and make that official. But, I was overly confident that I would find the time to blog, regardless. Silly, me. I’m not going to give you the details of my holidays – but, needless to say, it was more hectic…
  • A New Adventure in Surface Pattern Design

    Shai Coggins
    9 Dec 2014 | 7:44 pm
     1. Throw Pillow 2. Travel Mug 3. Mug (Standard) 4. Mug (Tall) 5. Tote Bag 6. iPhone Case 7. iPad Case 8. Galaxy Phone Case Coming up with my own surface pattern design was something that I’ve always wanted to do. But, I had no idea how to get started. With my improved digital art making abilities (thanks to DG class), however, I’ve decided to push my newfound skills a bit further. So, I’ve scoured the web for tutorials and tips on how to create surface patterns and found: Pattern Design: Creating Inspiring Repeats via Skillshare (Short Ecourse) How To Make Repeating…
  • Tea Party Clip Art Set: Now Available on Etsy

    Shai Coggins
    4 Dec 2014 | 4:45 am
    Hello, friends. It’s Day 4 of ‘A Week In The Life 2014’ today and I’m meant to be doing a Day 3 recap. But, I must admit, it’s feeling pretty lonely, trying to do WITL on my own this year. So, I thought that even though I plan to continue taking photos and notes (I have been doing so for four days now, so I should be able to keep going for three more days) — I’m taking a break from blogging about them on a day-by-day basis. Last year, part of my incentive to make the extra effort to blog about the photos daily was two-fold: Being able to join-in with other people in the…
  • A Week In The Life 2014: Day 2

    Shai Coggins
    3 Dec 2014 | 4:55 am
    As day after crazy day goes by this week, I’m really wondering if I’m going to survive this year’s attempt at ‘A Week In The Life’. I know I often say that most of my weeks are crazy. But, I think this week is particularly so, with so many things happening that are out of our usual routines – kids’ last week of the school year, backyard renovations at a fever pitch, personal/family celebrations, catching up on as much work as possible before the holidays settle in… So, yeah, I’m not sure what possessed me to decide that this week is the week to record to represent 2014…
  • add this feed to my.Alltop

    Bare Feet Studios

  • Mindful Goal Setting

    Roxanne Darling
    26 Jan 2015 | 8:17 pm
    I really wanted to promote my Mindful Social Business Coaching program during the holidays. But I was overwhelmed by the hype being delivered by the email lists to which I myself am subscribed. I really am committed to creating a hype-free zone here for us. So as each day went by, I went inside and listened for a compelling “message to market.”... The post Mindful Goal Setting appeared first on Bare Feet Studios.
  • Announcing: Your Mindful Social Media Business Coach

    Roxanne Darling
    6 Nov 2014 | 10:18 am
    I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform! NEXT SESSION STARTS MONDAY,... The post Announcing: Your Mindful Social Media Business Coach appeared first on Bare Feet Studios.
  • Thank You to Basecamp – You Are Amazing

    Roxanne Darling
    9 Oct 2014 | 12:49 pm
    Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is... The post Thank You to Basecamp – You Are Amazing appeared first on Bare Feet Studios.
  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
 
  • add this feed to my.Alltop

    Ignite Social Media

  • Community Manager Appreciation Day 2015: A Fun Look Inside CM Life

    Kristina Kelly
    26 Jan 2015 | 7:00 am
    It’s time yet again for one of our favorite holidays here at Ignite Social Media – Community Manager Appreciation Day. The role of a Community Manager has changed drastically over the last decade, transforming from a forum moderator into a jack of all trades in the digital space. While some days we all just wish the Internet would shut itself off at 5 p.m. so we could have an email-free evening, most days we’re thrilled to have one of the most interesting jobs around. To celebrate Community Manager Appreciation Day this year, Kathleen Tierney and I thought we’d give you a little…
  • Social Media Marketing Strategies for 2015

    Jim Tobin
    26 Jan 2015 | 5:29 am
    We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing an algorithm to its feed; The great promise of social ads (excellent targeting) failing mightily; The introduction of new networks, from Instagram to Snapchat, with rapidly changing audience demographics; The rise of the mobile phone, becoming the #1 device for accessing social media. Given that, how should brands…
  • Counting on Social Sharing for Your Super Bowl Ad? | Social You Should Know

    Jim Tobin
    25 Jan 2015 | 8:00 am
    Super Bowl Video Sharing Drops; Early Release of Video Does Not Help At a time when sharing of the average video increased 22%, sharing of Super Bowl ads decreased 29% last year vs. 2013. A separate study found that 45% of consumers were aware of a typical Super Bowl ad, but only 3% recalled seeing it before the game. What does help brands drive sales? A pre-Super Bowl promotion that generates 9% brand awareness, rivaling the 15% that the ad itself gets, and outperforming the ads themselves in improving purchase intent. It’s time to get back to promotions, including social media…
  • Instagram Photography for Community Managers: How To Get Fans To Double-Tap That

    Bruna Camargo
    24 Jan 2015 | 12:32 pm
    The list of things a community manager needs to know seems to keep growing. It now includes everything from writing abilities, to analytics assessment, to a sense of humor paired with a sensei-level patience. With the high engagement rates that we typically see on posts containing visual content, here’s one more to be added to the list: photography skills. Gone are the days of stale stock photography and repurposed print content – which is a great thing – so here are some guidelines to ensure your own photos are top-notch, thumb-stopping and thoroughly engaging on Instagram (and…
  • Pinterest Advertising Arrives for Brands

    Beth Anne Ballance
    23 Jan 2015 | 8:14 am
    Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected promoted pins, the gates opened on January 1 to all potential advertisers. How does Pinterest advertising work? The Pinterest algorithm works to introduce you to new experiences, new things to buy, essentially discovering for you by targeting age, sex, location, and interests. It is the very definition of right time marketing, serving the…
  • add this feed to my.Alltop

    Marketing Roadmaps

  • 2014 in Review: Some of my favorite sponsored content programs (part 1)

    Susan Getgood
    5 Jan 2015 | 2:08 pm
    Disclosure: I am Senior Vice President, Integrated Marketing at SheKnows Media. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In my job at BlogHer, and now at SheKnows Media following its acquisition of BlogHer, I am privileged to work with our client brands and our community experts, bloggers and social influencers on some truly excellent sponsored content programs. To start off this year, in my next few posts I will share a few of my favorites from 2014, along with why I think the…
  • FTC Update: Operation Full Disclosure; Disclosing a compensated trip

    Susan Getgood
    1 Oct 2014 | 7:46 am
    Last Thursday, the Federal Trade Commission issued a press release about its Operation “Full Disclosure.” The most important thing for bloggers to know about Operation “Full Disclosure” is that it has NOTHING to do with sponsored posts on blogs.  It was aimed squarely at national television and print advertisers that failed to make adequate disclosures in their ads. More than 60 companies received FTC warning letters, largely focusing on disclosures that were in fine print, easy to miss or hard to read. The FTC Guidelines apply to ALL advertising claims and endorsements…
  • Blogger Compensation: How Much is a Sponsored Post Worth?

    Susan Getgood
    6 Aug 2014 | 12:12 pm
    Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many things have changed in the social media landscape since July 2005. But a constant, at least in my little corner, is that social media offers consumers an opportunity to have a voice about the products and services they buy. To…
  • A practical definition of content marketing

    Susan Getgood
    8 Jun 2014 | 7:28 pm
    Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about it as there are marketing pundits on the interwebs. Far be it from me to back away from a challenge. Linguistically, content marketing simply is using “content” to market products and services. But what exactly is…
  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • add this feed to my.Alltop

    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • Highlights from LinkedIn’s GSK

    Koka Sexton
    25 Jan 2015 | 6:38 pm
    Last week was LinkedIn’s Global Sales Kickoff, this year it was hosted in Los Angeles at the famed Nokia Theater where some of the biggest award shows in the world take place. This is my second GSK for LinkedIn [you can see the first one here] and it was bigger and better than the last. I have been to many GSK’s in my career either as a participant or a speaker and no one does it like LinkedIn. I was prepared for the grand scale of things but even being prepared didn’t fully set me up. It was so great to see so many sales people I know and it was wonderful to have the…
  • A collection of #SocialSelling posts for the week

    Koka Sexton
    17 Jan 2015 | 2:36 pm
    I’ve put together a series of articles that will benefit sales professionals.These are social selling knowledge and strategy posts that I found valuable and thought you would like to see also. Some of these articles are very rich in data that can help drive decisions within your organization. Most of them are around LinkedIn as the social media tool to us but there are some that talk about Twitter and other social networks too. View the story “Favorite #SocialSelling Posts of the Week” on Storify Powered by WP Bannerize
  • Content Marketing Posts You Should Read

    Koka Sexton
    17 Jan 2015 | 1:16 pm
    Here are some of the top content marketing posts I found this week. Many of these are great marketing resources that you will want to bookmark and use as reference materials as you build you content marketing strategies for 2015. From agencies to thought leaders these posts have a ton of information for you to learn from. View the story “Content Marketing Tips” on Storify Powered by WP Bannerize
  • Content Marketing Food Groups

    Koka Sexton
    17 Jan 2015 | 11:19 am
    Marketing professionals wonder what makes for a great mix of content. You can’t have a content strategy or blog strategy that is solely based around your product features and functionality. It will be too boring and the goal is to have people looking forward to the next time you hit the publish button. The team at LinkedIn Marketing Solutions has a model they follow that I feel is one of the best I’ve seen when it comes to content marketing best practices. The idea is simple, think of your content strategy like a world class chef and break content into food groups that will feed…
  • How LinkedIn Supported my Transformation of Self

    Koka Sexton
    15 Dec 2014 | 6:42 pm
    When I was young I wanted to be an archeologist, or a scientist. I studied ancient Egypt and used to dig huge holes on my grandfathers farm looking for old stuff. My first science kit was an accident factory as I mixed compounds together and either watched them react to each other (sometimes violently) or look at the results under a microscope. In the end I became none of these things. It wasn’t until I was 23 that I knew I wanted to be in tech. I didn’t know what I wanted to DO but I knew I wanted IN. I did get in and I started my career in sales. It’s been 9 years since I became a…
 
  • add this feed to my.Alltop

    MarketingProfs: Marketing Opinions

  • Five Fears of SMBs

    26 Jan 2015 | 7:00 am
    What really weighs on the minds of small business owners? And, more importantly, what can they do to help relieve those worries? Read the full article at MarketingProfs
  • Why Machine Learning Can Help Marketers Connect With Consumers

    23 Jan 2015 | 7:00 am
    When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look at how machine learning can help you become a better marketer. Read the full article at MarketingProfs
  • Five Challenges Facing Marketers Today

    22 Jan 2015 | 7:00 am
    Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. Read the full article at MarketingProfs
  • The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

    21 Jan 2015 | 7:00 am
    Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. Read the full article at MarketingProfs
  • Three Examples of Uberization Done Right

    20 Jan 2015 | 7:00 am
    Uberization helps industries circumvent unnecessary bureaucracy and create smoother experiences for customers. The following industries have been uberized and benefited from it. Has yours? Read the full article at MarketingProfs
  • add this feed to my.Alltop

    Digital Trends

  • We tried Sling TV, and if you hate cable and love sports, you should too

    Caleb Denison
    26 Jan 2015 | 4:57 pm
    Dish Network's Sling TV begins its launch tonight, bringing live TV channels like ESPN, CNN, and Disney channels to viewers via the Internet. We went hands on to find out how well it works. The post We tried Sling TV, and if you hate cable and love sports, you should too appeared first on Digital Trends.
  • AT&T’s Mexican adventure continues with its purchase of Nextel Mexico

    Williams Pelegrin
    26 Jan 2015 | 4:26 pm
    AT&T announced it acquired Mexican carrier Nextel Mexico for almost $2 billion. Purchasing the carrier allows AT&T to be one step closer to creating the first-ever North American Mobile Service area, which hopes to cover over 400 million subscribers. The post AT&T’s Mexican adventure continues with its purchase of Nextel Mexico appeared first on Digital Trends.
  • Renault says upcoming crossover SUV will be called the Kadjar, means ‘agile quad’

    Andrew Hard
    26 Jan 2015 | 3:45 pm
    Renault has announced that the name of its upcoming crossover SUV will be the Kadjar. Built to take on cars like the Skoda Yeti and Nissan Qashqai, the Kadjar could be an evolution of the design language showcased in the smaller Renault Captur. The post Renault says upcoming crossover SUV will be called the Kadjar, means ‘agile quad’ appeared first on Digital Trends.
  • The first numbered 20th Anniversary PS4 sells for more than $100K

    Will Fulton
    26 Jan 2015 | 3:27 pm
    Sony has auctioned off the first 20th Anniversary Edition PS4s released last year, bringing in about $129,000 from one very dedicated, Japanese fan. The post The first numbered 20th Anniversary PS4 sells for more than $100K appeared first on Digital Trends.
  • Don’t wait for the Land Rover Discovery Sport SRV, it isn’t coming

    Alexander Kalogianni
    26 Jan 2015 | 2:45 pm
    Speaking at the launch of the Discovery Sport in Iceland, project chief Murray Dietsch quashed suggestions that the Discovery would get see an SVR version added to the lineup. He did however intimate that a “home-brand” upgrade could follow, suggesting a boosted output of the current engine. The post Don’t wait for the Land Rover Discovery Sport SRV, it isn’t coming appeared first on Digital Trends.
  • add this feed to my.Alltop

    Janet Fouts

  • Just get us the Millennials! #Marketing #Fail

    fouts
    30 Dec 2014 | 12:53 pm
    I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials”. This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population 23% of Millennials have a Bachelor’s degree or higher,…
  • Is Brand Engagement Over on Facebook?

    fouts
    12 Dec 2014 | 10:04 am
    The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see even less of “promotional posts” which include: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Here’s an example.
  • Tech and sanity – You can have both!

    fouts
    21 Oct 2014 | 9:05 pm
    There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. It’s not impossible to be mindful of what’s important and still run a business though, and here’s how technology works more for me and less against me. This may not work for everyone, but it works for me most of the time and after years of working like this I…
  • When content calendars are not the answer

    fouts
    9 Oct 2014 | 6:29 am
    Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing…
  • Learning Facebook Business Manager

    fouts
    2 Oct 2014 | 9:57 am
    Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. These are what Facebook calls “Grey accounts” These are accounts where you are using a 3rd party application to manage your ads, known as “shared logins”. You’ll need to enable these accounts through your business manager directly. More on that below. Here are the highlights of Facebook Business Manager: Only one person…
 
  • add this feed to my.Alltop

    SocialTimes Feed

  • Facebook Tests Chat Sidebar for Smaller Screens?

    David Cohen
    26 Jan 2015 | 3:30 pm
    Facebook appears to be testing a chat sidebar designed for users with smaller screens. Reader Matteo Gamba of TransferWise shared the screenshot below with SocialTimes. Readers: Have you seen anything similar?
  • Twitter Can Predict Heart Disease, Says Study

    Shea Bennett
    26 Jan 2015 | 3:00 pm
    A new study has found that Twitter can predict rates of coronary heart disease better than traditional methods. Researchers from the University of Pennsylvania found that expressions of negative emotions such as anger, stress and fatigue in a county’s tweets were associated with higher heart disease risk. Conversely, positive emotions such as excitement and optimism were associated with lower risk. Negative emotional language and topics, such as words like \"hate\" or expletives, remained strongly correlated with heart disease mortality, even after variables like income and education were…
  • Turkey to Facebook: Block Pages that Insult Prophet Mohammad

    David Cohen
    26 Jan 2015 | 2:30 pm
    A court in Turkey ordered Facebook to block several pages that it deemed insulting to the Prophet Mohammad, threatening to block access to the social network if it does not comply, Reuters reported. According to Reuters, via state broadcaster TRT, the court order followed a request by a prosecutor. Reuters pointed out that Turkish President Tayyip Erdogan and his administration have promoted an Islamist agenda, adding that prosecutors in the country launched an inquiry into a newspaper that reprinted parts of French satirical weekly newspaper Charlie Hebdo, the target of a terrorist attack…
  • How Much Does Facebook Really Know About Its Users?

    Kimberlee Morrison
    26 Jan 2015 | 2:00 pm
    Since social networks have become more user-data and advertising driven, algorithms have been of chief importance, and Facebook is seemingly always under fire. A personality trait study on Facebook that began in 2007 recently drew to a close, has led to questions about whether Facebook could knows us better than we know each other. Researches from the University of Cambridge and Stanford University surveyed 86,220 participants and 70,520 of the participant results were cross-checked using an algorithm that analysed their Facebook activity. The study reads: Using several criteria, we show that…
  • Vine Celebrates Second Year, 1.5 Billion Daily Loops

    Karen Fratti
    26 Jan 2015 | 1:30 pm
    Vine’s Jason Toff, head of product, celebrated the video app’s second anniversary on Saturday with a congratulatory tweet: Having just celebrated our 2nd birthday, I’m thrilled to share that we’re now seeing more than 1.5 billion loops per day on @Vine. — Jason Toff (@jasontoff) January 26, 2015 That’s a lot of loops. Vines are set to autoplay, though, so that 1.5 billion number may be a little off. What we do know about the platform, for sure, is that there are over 400 million active daily users, as per metrics released in 2013. But as Gigaom’s Carmel…
  • add this feed to my.Alltop

    Quick Online Tips

  • How to Use WhatsApp Online in Your Web Browser

    P. Chandra
    24 Jan 2015 | 8:24 pm
    Did you know you can use WhatsApp Web online on your computer web browser and use all the WhatsApp features from anywhere. The feature is live now and you can... more »Read full original article at How to Use WhatsApp Online in Your Web Browser©2015 QuickOnlineTips. All Rights Reserved.
  • Read 2000 Popular Magazines Online for Rs. 500 Monthly!

    P. Chandra
    22 Jan 2015 | 3:48 am
    Magzter Gold now offers you 2000+ popular magazines for a  low subscription fee of around RS 500 per month ($8). This is a great deal for magazine readers, as this allows... more »Read full original article at Read 2000 Popular Magazines Online for Rs. 500 Monthly!©2015 QuickOnlineTips. All Rights Reserved.
  • How to Load Bootstrap Faster in 5 Easy Steps

    P. Chandra
    18 Jan 2015 | 11:42 pm
    How can you make Bootstrap load faster? Thousands of websites use Bootstrap for developing a great mobile first website easily and is an essential web design element. Bootstrap scripts and... more »Read full original article at How to Load Bootstrap Faster in 5 Easy Steps©2015 QuickOnlineTips. All Rights Reserved.
  • How to Change WordPress Login Page Logo & Background

    P. Chandra
    15 Jan 2015 | 6:19 am
    Did you know you change the WordPress login screen logo and background easily. Just as you have a custom WordPress theme and a unique site design, why should you not... more »Read full original article at How to Change WordPress Login Page Logo & Background©2015 QuickOnlineTips. All Rights Reserved.
  • Fastest Way to Take Screenshots with Dropbox

    P. Chandra
    14 Jan 2015 | 1:55 am
    What is the fastest way to take screenshots and save to Dropbox storage? Well I used to take the long way of press Print Screen key, then paste screenshot into my... more »Read full original article at Fastest Way to Take Screenshots with Dropbox©2015 QuickOnlineTips. All Rights Reserved.
  • add this feed to my.Alltop

    Web Strategy by Jeremiah

  • A New Industry: These Groups Love Freelancers

    jeremiah_owyang
    26 Jan 2015 | 6:53 am
    A new industry is birthing to serve ride sharing drivers, Airbnb hosts, Freelancers, Taskrabbits, and Makers.  A booming market emerges: The Freelancer Economy is predicted to be 40% of the American workforce in just five years, and the startups that power them have been funded over $10B – and a whole new class of organizations have emerged to support, empower, and connect freelancers. Over the last decade, the Social Media industry birthed many groups to serve content providers. The birth of the social media industry resulted in many realizing that the audience gave way to…
  • Collaborative Economy Spreadsheets: Funding, Industry Stats, Brand Deployments

    jeremiah_owyang
    23 Jan 2015 | 6:39 am
    As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will. The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis,…
  • Crowd Companies: The Year in Review and Planning for 2015

    jeremiah_owyang
    26 Dec 2014 | 10:12 am
    It’s the end of the year. This post is a reflection of the Collaborative Economy market and Crowd Companies in 2014, as well as a look towards what lies ahead. The Collaborative Economy was a leading business topic of 2014. Over the past year, the Collaborative Economy movement has gained more attention from mainstream media, seen incredible pushback from the incumbents like taxi companies and obtained tremendous amounts of funding, while some startups created situations that left them exposed to intense scrutiny. Meanwhile, adoption by the public was forecasted to double (my findings on…
  • 2015 Is the Year of the Crowd (Slides & Video)

    jeremiah_owyang
    14 Dec 2014 | 4:28 am
    LeWeb Deck: 2015 The Year of the Crowd from Jeremiah Owyang   In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways: The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2, Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet, How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck, How brands are moving into this space, their adoption…
  • Collaborative Economy Honeycomb 2 –Watch it Grow

    jeremiah_owyang
    7 Dec 2014 | 3:01 pm
    Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially. The first version had six industries –now it’s twelve I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd. Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. It contained six families of industries that are being impacted by P2P commerce, including: 1) Goods, 2)…
 
  • add this feed to my.Alltop

    solar feed crenk-feed

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
  • add this feed to my.Alltop

    Professional Blog - Chris Saad

  • How telling our own stories is disrupting Journalism

    Chris Saad
    8 Jan 2015 | 9:20 am
    It's become increasingly clear to a growing number of people that the Internet, and more recently Social Media, are empowering individuals to tell their own story... 1 tweet at a time. Victims, Terrorists, Dictators, Celebrities, Politicians, Countries and even every day citizens get to publish their message, their way, free of pesky intermediaries called 'Journalists'.I've been writing about this, in one form or another, for pretty much as long as I can remember. Certainly since I read the Cluetrain Manifesto some 10+ years ago.Don't get me wrong. I'm not saying there's no place for…
  • Context is Everything. News Should Be A Collaborative Work

    Chris Saad
    9 Dec 2014 | 8:16 am
    News is broken. In a Twitter Generation most people just read the headlines before getting incensed and outraged... for 15 minutes. For me, I try (and often fail) to make a point of reading the whole article before forming an opinion. Often times reading many, many articles. I find myself wishing there was a great deal more supporting information on the page so that I don't have to work so hard to discover the truth.But I'm a news and information junkie, right? The mainstream audience doesn't need or want that kind of detail, right? It's not worth the effort because it won't…
  • Collaborative Works

    Chris Saad
    19 Nov 2014 | 3:34 pm
    There's been a lot of talk about the impact of social media on mainstream media, democracy and politics. It's also clear that the 'collaborative' or 'sharing' economy is going to massively disrupt traditional business models and concepts of ownership vs. access.I'd like to propose another area of exploration. Collaborative Works. That is, work product produced as a result of a broad collaboration between loosely tied peers.Think Wikipedia.I struggle to think of too many other great examples. Some loosely related case studies might include...Facebook Groups,…
  • The Tyranny of Choice

    Chris Saad
    14 Aug 2014 | 10:02 am
    For the longest time I was all about Choice. Give users flexibility, power, choice I'd say. Open ecosystems create opportunities for innovation I'd say.I've recently changed my mind. At least when it comes to the first few stages of creating a new product/company/opportunity.It seems that the number of people with any taste and tenacity is quite small and the opportunity (especially when you're just getting started) is not about consumer choice but about product choices. Creating great Product is all about making hard, opinionated choices based on best practices, intentionality and…
  • Some suggestions for Google's Social Product Strategy

    Chris Saad
    20 Jun 2014 | 11:33 pm
    Photo Credit: http://photos.jdhancock.com/photo/2011-09-11-232435-relationship.html While Facebook struggles to unbundle it's vertically integrated social network into simplistic mobile apps, Google already has a collection of discrete and powerful apps that millions of active users love every day. Gmail, Calendar, Drive, Groups etc are all products that enjoy a level of deep usage that provides a strong foundation for social. Why push users to adopt a stand alone social network called Google+?While the devil is obviously in the details, here's some of the high level things I'd do if I…
  • add this feed to my.Alltop

    Des Walsh

  • Getting on the Bus with Zeusvision

    Des Walsh
    12 Jan 2015 | 5:34 pm
    On the Bus A while ago in the post Zeusvison Levels the Outdoor Advertising Playing Field I wrote about an exciting new venture in which the Zeusvision company was putting ads on the side of buses, but with a very special twist of interest to anyone in small business, especially because of the amazingly economical aspect – with ads for as little as $99. As I wrote in that post: Think of Zeusvision as a huge iPhone™ on wheels that can position itself wherever the client desires, delivering customized multimedia messages and experiences for as little as $99. It was great to have been…
  • Are you aiming up for 2015?

    Des Walsh
    31 Dec 2014 | 8:49 pm
    Aiming Up It’s that changeover time again, New Years, when we put behind us what was not so good in the year just ended and indulge in some hoping and dreaming about a better picture for the year ahead.  In this post I’m sharing some thoughts and experience about aiming up, setting some stretch goals, not settling for more of the same. It’s not about New Year’s resolutions. At least not the way I think of them. I don’t know about you but I’m not great on New Year’s resolutions. Probably too many in the past that I have not kept. But I do think…
  • Zeusvision Levels the Outdoor Advertising Playing Field

    Des Walsh
    26 Oct 2014 | 6:47 pm
    Outdoor advertising Just outside a fire station near where I live there is a modestly sized noticeboard facing the main road. It has the occasional warning in season about high fire danger. It has also featured from time to time messages of congratulation or celebration of various events, someone’s birthday, a wedding anniversary, a graduation. I doubt it has cost much to use, as it’s not really a big signboard. And it’s on a local road, not the highway. It doesn’t compare with the huge signs you can see along the freeway, much less with the even more impressive ones…
  • 5 Things I’ve Learned About Getting Started with Podcasting

    Des Walsh
    22 Sep 2014 | 5:12 pm
    I’m planning a new podcasting show and in the process I’ve been reflecting on my podcasting journey so far, which has included a few starts and a few stops. With a few lessons learned along the way. Some key lessons have been: The focus of your show must fascinate you You don’t need elaborate gear to get started Join a community of podcasters Get the sequence of actions right at the outset Get a good hosting service 1. The focus of your show must fascinate you Creating and maintaining a podcast show takes work and discipline. So take time to choose a topic that fascinates…
 
  • add this feed to my.Alltop

    Chad's Blog

  • Raising the Barr Weekly Memo: How Influential Are You?

    Chad Barr
    21 Jan 2015 | 12:03 pm
    Issue No. 107 January 21, 2015 Raising the Barr Weekly Memo: How Influential Are You? This week’s reflection point: One of the interesting phenomena manifesting itself through the social media platforms is the attempt to measure one’s virtual influence through a score provided by an online tool called Klout. This tool provides an individualized score from 0 to 100, based on one’s activities, connections, conversations and popularity on the web. The higher the score, the more popular one supposedly is. It’s rather easy to impact and significantly increase your Klout…
  • Raising the Barr Weekly Memo: Thought-Provoking Conversations

    Chad Barr
    14 Jan 2015 | 1:58 pm
    Issue No. 106 January 14, 2015 Raising the Barr Weekly Memo: Thought-Provoking Conversations This week’s reflection point: Earlier today, I had a terrific conversation with Dan Pink, NYT and WSJ bestselling author of books I highly recommend: To Sell is Human, Drive and A Whole New World. Dan is our featured VIP guest for our new electronic magazine, which is scheduled to debut in conjunction with the upcoming launch of our new site for The Chad Barr Group. During our conversation, we discussed topics such as: why right brainers are going to rule the world, how to leverage intrinsic…
  • Raising the Barr Weekly Memo: Your Network Exponential Power

    Chad Barr
    7 Jan 2015 | 2:02 pm
    Issue No. 105 January 7, 2015 Raising the Barr Weekly Memo: Your Network Exponential Power This week’s reflection point: There is an amazing potential to grow your business within your existing network. Unfortunately, most don’t recognize this awesome power. So let me explain. Take a look at your immediate network that surrounds you: your clients, suppliers (or partners), friends, and associates (or colleagues). If each one of them provides you with a referral that leads to a business, that would be 4 new clients. If you then look at the 2nd connection level where each one of…
  • Raising the Barr Weekly Memo: New Year’s Resolution

    Chad Barr
    31 Dec 2014 | 1:46 pm
    Issue No. 104 December 31, 2014 Raising the Barr Weekly Memo: New Year’s Resolution This week’s reflection point: I recently came across statistics compiled by the University of Scranton regarding New Year’s resolutions. Here are some interesting highlights: The top resolutions are: lose weight, get organized, spend less and save more, enjoy life, and stay fit and healthy. 45% of Americans make such resolutions while 38% never make any resolutions. 8% successfully achieve their resolutions. 75% of resolutions are maintained through the first week, which is down to 46% after six…
  • Raising the Barr Weekly Memo: Strategic Review

    Chad Barr
    24 Dec 2014 | 10:53 am
    Issue No. 103 December 24, 2014 Raising the Barr Weekly Memo: Strategic Review This week’s reflection point: This is the time of year that my clients and I get to strategically review the year and make bold plans for the next year. Let me share with you the key questions and process I go through: Review this past year. Come up with a list of what has worked and what has not? Why? What are your biggest accomplishments and your key learning? What are the biggest challenges and obstacles you need to overcome and your biggest exciting opportunities ahead? Who are your current and future…
  • add this feed to my.Alltop

    @andrewchen

  • My top essays in 2014 about mobile, growth, and tech

    Andrew Chen
    6 Jan 2015 | 12:30 pm
    Hello readers, Happy 2015 and hope everyone had a relaxing holiday. As always, more essays are coming soon for the next year. In the meantime, I wanted to share some of my essays published here over the last year. If you want to stay up to date, just make sure to subscribe for updates. Also, thanks to the SumoMe team (specifically Noah Kagan!) for supporting my hosting costs. I’ve used SumoMe since the product was in alpha and find it immensely helpful in building an audience. Thanks, Andrew The essays Without further ado, here’s a selection of essays published in 2014: Make…
  • Why messaging apps are so addictive (Guest Post)

    Andrew Chen
    4 Nov 2014 | 10:30 am
    [Andrew: This guest post is written by my friend and former Palo Alto running partner, Nir Eyal. Messaging apps have been a fascinating area within mobile, and the big reason for it is that the metrics – especially engagement – have been amazingly strong. I asked Nir to write a bit about why this might be the case, using the habit model. He’s in a unique position to comment on this: After spending time at Stanford and in the startup world, recently he’s been writing about psychology – particularly habit-building – and applying that to the realm of…
  • IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post)

    Aaron Schildkrout
    13 Oct 2014 | 10:46 am
    [Andrew: Trying to build and launch dating apps is a favorite pastime of 20-something tech entrepreneurs. However, dating products are notoriously hard to grow because it requires people to be “in-market” and also they don’t necessarily want their friends to know they’re online dating. Today, we have a great piece from a veteran of the space. Earlier this year, IAC bought HowAboutWe, a new dating product that was trying to reinvent the entire experience so that it’d focus on activities rather than dating profiles. The cofounder, Aaron Schildkrout, contributed…
  • Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

    Mack Flavelle
    24 Sep 2014 | 11:03 am
    [Andrew: There’s very little data out there on mobile, and so in the last few weeks, I’ve had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] Mack Flavelle, Tapstream: As most app developers know, retaining new users is hard and some would say it gets harder every year. At Tapstream we wanted to test that notion…
  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they’re releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here – you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna’s CEO.] Push notification click-through rates via Alli Brian @…
  • add this feed to my.Alltop

    Social Gears

  • There is a Very Important Reason Why You Should Add a Personal Domain Name to Your Profile Website

    Admin
    26 Jan 2015 | 7:00 am
    Quite simply, if you want to appear top of the search engines, this one method will significantly help and improve your search engine optimization(SEO). To see it yourself search for Network Earth CEO “Stephen Fells” and take a look at what is top of the organic search results. Here are the Google results: And the results are the same on Bing: That’s right – his Follr profile Website appears top of the organic results, above LinkedIn, Facebook, Twitter, multiple blogs he contributes to, it’s even higher than Google Plus. You can register any domain to your Follr…
  • RebelMouse Integration Extended to Follr Personal

    Admin
    19 Nov 2014 | 11:00 am
    Earlier this month we announced the integration of RebelMouse into the Follr Community platform and we have now added it to the Follr Pro product. RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like Follr it enables marketers and media companies to create real-time digital experiences across multiple channels at once and mobilizes communities around topics, interests and causes that matter. Adding RebelMouse to Follr provides for a very powerful platform. To…
  • “Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

    Admin
    11 Nov 2014 | 8:02 am
    Deborah Gonzalez “Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity. The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells. The book presents readers with tools and resources…
  • Follr Integrates RebelMouse

    Admin
    6 Nov 2014 | 12:30 pm
    One of the most popular Follr features is “Social Wall” which aggregates individual and corporate social media. To see it in action visit a Follr Website: stephenfells.com and then click on either the ‘Full Screen’ or ‘Social Wall’ link: stephenfells.com/wall And we’ve made the feature even better for Follr Community users by allowing integration of RebelMouse content! RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like…
  • The New York Real Estate Journal Interview of Follr CEO Stephen Fells

    Admin
    4 Nov 2014 | 5:00 am
    Follr CEO Stephen Fells has been interviewed by the New York Real Estate Journal. The interview is now available via the NYREJ Website. To hear it click here.
 
  • add this feed to my.Alltop

    brandflakesforbreakfast

  • the millennials must be quarantined

    26 Jan 2015 | 5:36 am
    If you're sick of hearing the word Millennial, please raise your hand. In an effort to cater to their large millennial employee base, Grey Advertising has created its own completely separate office just for their Gen Y demographic. The new arrangement fosters a collaborative work community and encourages relationship building. With more and more brands shifting their marketing efforts to solely target millennials, it's important that agencies recognize and understand millennial wants, needs, and behaviors. Hell, they almost sound like a new species, don't they? Pop into the Grey offices and…
  • the (not so) sweetest thing

    26 Jan 2015 | 5:30 am
    Ohhh, someone's pissed. Confectionary giant, Hershey, has won the lawsuit it filed in August against LBB Imports LLC, a New Jersey company that imports products from the UK, including chocolate. Hershey claims the imported chocolate resembles packaging of iconic Hershey brands (e.g. Reese's, York, Kit Kat, Rolo, etc.). Chocolate knock-offs, really? The way I see it - the majority of Hershey chocolate lovers will easily buy the original, which is affordable and easily accessible, over any fake brand. The need for a law suit might be a little dramatic.
  • #epicfail

    26 Jan 2015 | 5:30 am
    Real-time marketing is always a double-edged sword. On one side, you're inserting your brand into relevant topics that can reach consumers instantly and spark conversation. On the other end, there's very little room for error. Mommy-narcotic of choice, ZzzQuil, upset their Twitter followers with a post that implied women (in general) lose sleep over not being engaged. The tweet, "Sleep like he finally proposed..." felt a little antiquated and chauvinistic. Maybe next time, ZzzQuil - it's hard to be funny without offending anyone!
  • nikon snaps family

    22 Jan 2015 | 5:18 am
    Social media is a really amazing thing. You never know if a thing you casually post is going to become the next big thing, or if the thing you worked really hard to do never takes off. Nikon's new campaign for I Am Generation Image pulls on the heartstrings, stirs up controversy and features product in an elegant and simple way. Kordale and Kaleb certainly do all of those things.
  • pizza signs gone wild

    22 Jan 2015 | 5:11 am
    Zoli's... you are the best. You saw an opportunity and took hold of it with the viciousness of a lion on the Serengeti. Yes, McDonald's had the idea and executed it the way a mega brand could, with minimal controversy or tongue-in-cheek humor. But you, Zoli's... you win. Check out more.
  • add this feed to my.Alltop

    Six Pixels of Separation

  • Real Brand Storytelling

    Mitch Joel
    25 Jan 2015 | 11:38 am
    Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat…
  • Six Links Worthy Of Your Attention #240

    Mitch Joel
    24 Jan 2015 | 5:10 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Find Your Brand Expression

    Mitch Joel
    24 Jan 2015 | 4:18 pm
    Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Whether the brand is an original or trying to find its differentiation, this issue is only magnified when it comes to creating content that resonates with an audience. Over the years, marketers - like me - have pleaded with brands to up their game. In order for real content to…
  • Google Glass Isn't Dead... And Other Digital News To Know This Week

    Mitch Joel
    19 Jan 2015 | 6:15 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Internet Is The Answer

    Mitch Joel
    18 Jan 2015 | 10:29 am
    Episode #445 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts -…
 
  • add this feed to my.Alltop

    Chris Pirillo

  • Not Quite Starsky & Hutch

    Chris Pirillo
    25 Jan 2015 | 7:22 pm
    Pirillo Vlog 1001? Too hot to hoot! It’s a palindrome, which is much more fun to say than “I’m assembling furniture that could crush me if I make one wrong move!” We need a daily Like challenge, like, now… Read the full article on http://chris.pirillo.com/
  • We Would Be Honored if You Would Join Us

    Chris Pirillo
    24 Jan 2015 | 7:05 pm
    Here’s Pirillo Vlog 1,000 — the first one uploaded to our dedicated Pirillo Vlogs channel! We would be honored if you would join us. Read the full article on http://chris.pirillo.com/
  • This Dad is a Classic Car Geek

    Chris Pirillo
    23 Jan 2015 | 7:57 pm
    Most of us have something in our lives that we geek out about. For some of us, it’s computers. Others like comic books. My dad? He geeks out about classic cars, and he’s happy to talk about them at great length to anyone who will listen — as you’ll discover if you watch this... Read the full article on http://chris.pirillo.com/
  • Thank You for Joining Us at Pirillo Vlogs

    Chris Pirillo
    23 Jan 2015 | 7:24 pm
    Pirillo Vlog 999 should be the final daily Pirillo Vlog in the Chris Pirillo YouTube channel. Future vlogs will be seen in a new channel called, appropriately enough, Pirillo Vlogs! Or you could just keep an eye on this blog space, where the vlogs are linked from wherever they may reside. Your... Read the full article on http://chris.pirillo.com/
  • I’m Excited about Microsoft Windows 10 and HoloLens

    Chris Pirillo
    23 Jan 2015 | 1:11 am
    Is Microsoft doing the most exciting thing we’ve seen from the company in ages? Is it doing even more exciting things than that Apple company of which everyone accuses me of being a fanboy? Time, as they say, shall tell. Thanks to our Super Gnomies for making this thing we do possible! Much... Read the full article on http://chris.pirillo.com/
  • add this feed to my.Alltop

    Common Craft - Common Craft - Our Product is Explanation

  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
  • GoAnimate for Schools - Now with Common Craft Cut-outs

    leelefever
    19 Nov 2014 | 3:23 pm
    We love to see students and teachers work together on Common Craft style videos. Almost every day we see photos and videos from classroom projects like this one. You can find 100's Common Craft style videos on YouTube. While these live-action videos are awesome, Common Craft style videos can also be created using GoAnimate's online video maker. Last year, we partnered with GoAnimate to offer Common Craft Cut-outs as an upgrade to their standard product. Today, this access has been extended to teachers and schools. GoAnimate for Schools + Common Craft GoAnimate for Schools offers the…
  • New Video: The Internet of Things - Explained

    leelefever
    4 Nov 2014 | 5:17 pm
    It's new video time! This video was suggested by Common Craft members and explains a concept called The Internet of Things in just over 2 minutes.   Here's an ExplainerGIF with highlights from the video:   About This video: The internet is evolving. It used to be made of computers, but today, the internet includes all sorts of “things” that can work together. This video explains the Internet of Things and what it can mean for both individuals and communities.   What it teaches: Why the internet in changing to include more “smart” devices What has enabled these “things” to…
  • add this feed to my.Alltop

    Data Mining: Text Mining, Visualization and Social Media

  • Stamp of Approval

    Matthew Hurst
    2 Jan 2015 | 9:31 pm
    After getting a hint of this a few months ago, I've finally tracked down an image of a stamp that will be released this year to celebrate the invention of the World Wide Web using an image I created. Here's the source. Think of me as you lick 'em.
  • The Longform Manifesto

    Matthew Hurst
    25 Sep 2014 | 10:37 pm
    Sometimes a title for a blog posts suggests itself to me which seems so self contained that it takes real effort to actual write the post ('Machine Intelligence, not Machine Learning is the Next Big Thing' is another in this line). The idea behind the (or a) Longform Manifesto is as follows. I have become aware of late of the sense of deterioration that is associated with the mobile 'revolution' and the info snacking, casual gaming and interupt driven lifestyle that it has entailed. The behaviours are perfectly illustrated in this scene from Portlandia:   With a daughter…
  • Scottish Independence : Bing Predicts 'No'

    Matthew Hurst
    18 Sep 2014 | 9:58 am
    Bing's prediction team has a feature live on the site right now that predicts Scotland will not become an independant nation as a result of today's referendum.
  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
 
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
  • JWt’s trend report for 2015

    Drew McLellan
    10 Jan 2015 | 6:12 am
    This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
  • Are you selling what your customers want to buy?

    Drew McLellan
    30 Dec 2014 | 10:10 am
    All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. A college professor stood in front of his classroom, holding a shovel. He told the class that their assignment was to write an ad, selling the shovel. The students got to work and their ads talked about the…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • add this feed to my.Alltop

    The Buzz Bin

  • How basic on-site optimization can lead to big SEO rewards

    Jason Poulos
    26 Jan 2015 | 9:15 am
    In the fall of 2014 we pursued some minor site updates for our North Carolina Sweet Potato client in an effort to help enhance their visibility in Google. With Thanksgiving approaching we knew we wanted traffic to our Sweet Potato content from users who searched for sweet potato-related content throughout the month of November. To achieve this goal and get more raw traffic to our client’s website, we went through our standard SEO process that included: Keyword Research: Understanding what type of sweet potato searches occur in Google. Content Generation: Identifying current content that…
  • Trends You Need to Know From the Winter Fancy Food Show

    Jason Stemm
    23 Jan 2015 | 4:00 am
    The specialty food industry is more robust and innovative than ever before. It is a great time to be in the gourmet foods business, and there is no better place to see the latest and greatest than the Fancy Food Show. Walking the floor with a keen eye, you will uncover the hottest categories, boldest flavors and latest trends shaping the industry’s growth. Fresh Jerky: It sounds oxymoronic, but this is not your father’s jerky if you’re thinking of the tough leathery jerky he’d grab while fueling up the car on that road trip. I first discovered this new age of jerky while dining at…
  • The State of Health Care: 5 Health Care Takeaways from the 2015 State of the Union Address

    Kim Blake
    22 Jan 2015 | 5:00 am
    Health care played a starring role in the 2014 State of the Union address, with nine full paragraphs of attention.  In 2015, while taking a backseat to issues like the economy, there were some key takeaways for health care professionals.  Here are five things from the 2015 State of the Union address that may impact the world of health care in 2015 and beyond: 1)    Precision Medicine Initiative - “I want the country that eliminated polio and mapped the human genome to deliver a new era of medicine, one that delivers the right treatment at the right time.” What is precision…
  • 5 booze trends to ban from predictions

    Rebekah Polster
    21 Jan 2015 | 6:56 am
    People in booze have been scouring the internet for upcoming trends and predictions in 2015. The only list that caught my attention was Kara Newman’s post on Liquor.com. Everything else was the same old boring stuff. It was as though the majority of predictions were just rehashes of previous years. Are people getting lazy? Or is there nothing new? Rather than give my predictions, I’m doing something a little different. Here are my top five trends that you ALWAYS see in year-start predictions that need to be banned as they’re NOT trends… The Mad Men Effect – OK, old school cocktails…
  • How to attract media attention for your brand at a conference

    Veronica Hunt
    20 Jan 2015 | 3:53 am
    From consumer electronics to kitchen and bath to international housewares and Medical World Americas, it’s the top of a new year and that means a tidal wave of conferences, annual meetings, trade shows and exhibitions are on the horizon for many industries. If you are charged with the task of capturing media attention for your brand’s presence at a show and/or driving media to your booth, these proven approaches continue to help PR professionals meet their charge. Engage a Celebrity – We read about them, love hearing about them and avidly follow them on and off the screen; celebrities…
  • add this feed to my.Alltop

    Greg Verdino's Marketing Blog

  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
  • add this feed to my.Alltop

    SocialFish

  • Trends for 2015

    Maddie Grant
    26 Jan 2015 | 4:00 am
    I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Wonder why. ‘Course I didn’t have the energy to do one, but I have been deep in book writing so I think you can forgive me this time Anyway here are three I liked. Enjoy. Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon Top 10 Mobile Trends 2015 from Golden Gekko 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis ————– (photo credit)
  • [Cool Infographic Friday] 2015 Social Media Image Sizes

    Maddie Grant
    23 Jan 2015 | 4:00 am
    Bookmark this! Here’s the source. —————– (photo credit)
  • The Future of Association Management Systems

    Maddie Grant
    22 Jan 2015 | 4:00 am
    What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. You get a different answer depending on who you speak with, but put on the spot were 5 of the industry’s leading AMS provokers for a panel discussion at ASAE’s 2014 Technology conference held in December at the Gaylord National Harbor just outside of Washington DC. Represented were Teri Carden, Founder of ReviewMyAMS.com, an online AMS review service; Sig VanDamme, CCO and Founder of…
  • YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD

    Maddie Grant
    21 Jan 2015 | 4:00 am
    Next Monday, January 26 is Community Manager Appreciation Day! How awesome is that? Community is what we all do, and we’re passionate about it. Let’s use this time to share our passion. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website. Higher Logic and The Community Roundtable decided that community managers deserved the entire month of January to celebrate. They’re hosting a nation-wide celebration with events in six cities—from Lunch & Learns to Google+ Hangouts…
  • A Culture of Content

    Maddie Grant
    20 Jan 2015 | 4:00 am
    Really like this Altimeter deck. Click the webinar link for a replay. “When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.” [Slides] A Culture of…
  • add this feed to my.Alltop

    Christopher S. Penn

  • Free yourself from marketing data prison

    Christopher S Penn
    26 Jan 2015 | 3:55 am
    Stuck. That’s the most common thing I’ve heard from marketers like you when it comes to making use of your data. You get stuck when you try to analyze your data. You get stuck when you look for insights. You get stuck trying to create a coherent strategy from your analysis. The worst stuck is when your boss asks you for an answer that you don’t have. I wrote Marketing Blue Belt to help get you unstuck. If you follow the steps and the framework in the book, you’ll have a roadmap for freeing yourself from a prison of data and analytics. You’ll learn a comprehensive…
  • Measure your video content marketing with monetization!

    Christopher S Penn
    22 Jan 2015 | 4:37 am
    The era of eyeballs alone is slowly coming to a close as more marketers demand tangible results from their efforts. One of the easiest ways to prove the quality of your marketing is to fulfill Jay Baer’s Youtility statement: marketing so good, people would pay for it. While you may or may not be able to sell your content directly, you can put it up for bid in advertising systems as a proxy for people paying for it. The channel most overlooked for monetization these days is YouTube. That’s unfortunate, since it’s so easy to do. Let’s explore the basic steps. First, you…
  • 9 simple tools for social media posting

    Christopher S Penn
    21 Jan 2015 | 4:38 am
    If you want to succeed in social media content today, you’d better have multimedia game. That means being able to generate audio, video, and image content above and beyond simple re-sharing of images. I thought I’d share some of my favorite tools for boosting your game. In full disclosure, where and when I can get an affiliate link in, I will. Before we dig in, read this piece I wrote over on the SHIFT blog about copyright infringement and what you can and can’t legally use of other peoples’ work. It will help prevent you being sued. Photos and Images Visual graphics…
  • Reverse your guest blogging strategy

    Christopher S Penn
    20 Jan 2015 | 3:52 am
    Guest blogging as a marketing strategy has been relatively simple up until this point. You write for other blogs, send them your post (which invariably contains one or more links to your website), and if they publish it, you get credit from search engines for an additional link to your website. The purpose of guest blogging is to generate links. Links create authority which signals Google that your site is worthwhile. Earning Google’s favor means better performance in unpaid search, which in turn means more traffic to your website. Just about a year ago, Matt Cutts, the webspam emeritus…
  • Marketing analytics tools for non-marketing uses

    Christopher S Penn
    16 Jan 2015 | 5:05 am
    There’s obvious professional benefit to mastering your marketing analytics tools, from data visualization to complex statistics. You can improve your marketing programs, grow your business, and make more money. However, often we just do the same rote things in our marketing analytics. What can we do to improve our skills? How can we get better at making our analytics tools work for us? What if we measured something else? One of the most powerful trends right now in data collection is around the quantified self movement. This is where you track lots of different data points. I own, for…
  • add this feed to my.Alltop

    Socialmedia.biz

  • Best practices for nurturing B2B leads captured via social media

    Daniel Kushner
    15 Jan 2015 | 1:42 pm
    Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the like, it simply makes the most sense to leverage these platforms to reach your intended audience – this is where they are, so this is where you have to be. Despite all the talk about silos being a thing of the past, B2B social media marketing activity is…
  • How to track customer data for your business

    Guest
    12 Jan 2015 | 5:01 am
    Are you using Big Data effectively to grow your business & sales in 2015? Post by Susan Payton ChamberofCommerce.com Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly. With eMarketer anticipating more than 1.75 billion smartphones to be purchased globally by the end of the year and 25% of the world on a social network, there is more data available than ever before. To show how new all of this data really is,…
  • Trends for 2015: Light apps, unbundled experiences

    Ayelet Noff
    5 Jan 2015 | 5:02 am
    A timelapse created with Instagram’s Hyperlapse, one of a new breed of apps. Why people are loving Facebook Messenger, RWND & Hyperlapse The past year has been a year of exciting revolutions in the mobile universe. New mobile messaging and sharing platforms in every conceivable medium — images, videos, texts and even two-letter words — are constantly inventing and reinventing new ways for us to communicate. With different apps available in different mediums, communication is getting better. In the past we may have thought that the most convenient platform for messaging or…
  • Email Marketing as Easy as Webmail

    Chris Abraham
    14 Dec 2014 | 6:49 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. For more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, and Christopher Penn have been a broken record when it comes down to brass tacks: cultivating an email list is the only real reason to do social media marketing, content marketing, inbound marketing, guest blogging, or column-writing. I take that back, selling and making money is the only reason, at the end of the day, but just ask anyone in the world of…
  • The Goldilocks of Online Collaboration

    Chris Abraham
    8 Dec 2014 | 2:40 pm
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. I love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for…
 
  • add this feed to my.Alltop

    Gigaom

  • Silent night: Facebook, Instagram go down for Snowmadgeddon

    Tom Krazit
    26 Jan 2015 | 10:36 pm
    All those carefully crafted images of snowscapes will have to stay locked up for a bit, East Coasters, because Facebook and Instagram are down. I’m not clear what any of you on the East Coast would be doing on Facebook at this hour, given how much […] Silent night: Facebook, Instagram go down for Snowmadgeddon originally published by Gigaom, © copyright 2015. Continue reading…
  • Scientists create quantum entanglement on a silicon chip

    Jonathan Vanian
    26 Jan 2015 | 5:33 pm
    A team of scientists has figured out a way for a standard silicon chip to tackle quantum entanglement — a phenomenon in which multiple particles are connected to each other and act in uniform, regardless of how far apart they are. The scientists’ findings were detailed on […] Scientists create quantum entanglement on a silicon chip originally published by Gigaom, © copyright 2015. Continue reading…
  • Forget TV, let’s put the Supreme Court on YouTube

    Jeff John Roberts
    26 Jan 2015 | 2:55 pm
    The Supreme Court is now on YouTube — sort of. A clandestine video from the court has turned up on the popular video-sharing platform, showing moments of last week’s outbursts in which protestors harangued the Justices about a controversial decision about corporate free speech. The protestors were hauled away and charged […] Forget TV, let’s put the Supreme Court on YouTube originally published by Gigaom, © copyright 2015. Continue reading…
  • HP names more execs in its dual company strategy

    Barb Darrow
    26 Jan 2015 | 2:41 pm
    When Hewlett-Packard CEO Meg Whitman announced plans to split the company in half in October, she said she would stay on as CEO of Hewlett-Packard Enterprise and Don Weisler would fill that role HP Co. which will continue HP’s venerable printer-and-PC franchise. Now more seats in the two companies […] HP names more execs in its dual company strategy originally published by Gigaom, © copyright 2015. Continue reading…
  • It’s official: Google’s Nexus Player now available in stores

    Janko Roettgers
    26 Jan 2015 | 2:39 pm
    Google’s Nexus Player has arrived in stores: Starting this week, the Android TV-based streaming box is being sold by Best Buy, Fry’s and Walmart, as well as on the websites of Amazon, NewEgg, Staples and TigerDirect, according to a Google+ post penned by Google’s Nexus team. […] It’s official: Google’s Nexus Player now available in stores originally published by Gigaom, © copyright 2015. Continue reading…
  • add this feed to my.Alltop

    Marketing Land

  • Report: Snapchat Discovery Will Launch Tuesday

    Martin Beck
    26 Jan 2015 | 6:47 pm
    Sources say that the mobile messaging app's new product will serve multimedia content supported by ads with a revenue share for publishers. The post Report: Snapchat Discovery Will Launch Tuesday appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Highlights From MSFT Earnings: Surface Sells, Bing Revenue Up, Windows Struggles

    Greg Sterling
    26 Jan 2015 | 3:57 pm
    Microsoft announced fiscal quarterly revenues this afternoon. The company had $26.5 million in revenue (up 8 percent YoY) and $7.8 billion in operating income, which was down 2 percent. Selected divisions performed very well (devices, commercial and cloud services), while Windows and traditional... Please visit Marketing Land for the full article.
  • Marketing Day: Facebook Drives 25% Of All Referral Traffic, Digital Marketing’s Secret Sauce & Nissan’s Super Bowl Ad

    Amy Gesenhues
    26 Jan 2015 | 2:00 pm
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Drives 25% Of All Referral Traffic, Digital Marketing’s Secret Sauce & Nissan’s Super Bowl Ad appeared first on Marketing... Please visit Marketing Land for the full article.
  • Super Bowl Highlights Will Show In Google’s Search Results

    Matt McGee
    26 Jan 2015 | 1:40 pm
    NFL, Google announce deal to show NFL videos in Google search results and on the NFL's new, official YouTube channel. The post Super Bowl Highlights Will Show In Google’s Search Results appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Ad Tech Firm, Turn, Found Harnessing Verizon’s Supercookie To Track Users

    Ginny Marvin
    26 Jan 2015 | 11:32 am
    Tracking IDs regenerate even after a user opts out of advertising tracking and deletes cookies. The post Ad Tech Firm, Turn, Found Harnessing Verizon’s Supercookie To Track Users appeared first on Marketing Land. Please visit Marketing Land for the full article.
 
  • add this feed to my.Alltop

    Convince and Convert

  • LinkedIn Tricks for Social Media Professionals

    Jay Baer
    23 Jan 2015 | 3:00 am
    Tweetable MomentsTreat your LinkedIn page like a website. It really is your online reputation.LinkedInExpertTweet This Next-Level Networking Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!) on the Social Pros Podcast. Optimize Your LinkedIn Page The first thing to remember is that LinkedIn is great for SEO, so remember that whatever you put on LinkedIn is searchable, both for individuals and companies. Spend the…
  • Going Programmatic to Get Your Content Seen

    Ben Plomion
    22 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing. I’d argue that Red Bull is still a beverage company because the ultimate aim is to sell beverages. If sales fell and its content marketing…
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    Jessica Gioglio
    22 Jan 2015 | 3:00 am
    Image via BigStockPhoto.com Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad. Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. In the video, Aubrey quips, “Why do big brands have all the fun? Shouldn’t the little guys have a…
  • Hack Your Email Growth Rate with This List-Building Tool

    Angus Lynch
    21 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports Unbounce. And 81% of digital shoppers in the US say they’re at least “somewhat likely” to make…
  • How to Create Time for Writing Great Content

    Mike Fishbein
    20 Jan 2015 | 9:00 am
    Image via BigStockPhoto.com We all know about the many amazing benefits of blogging, writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content! I’ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit.  Below are seven tips for finding time in your busy schedule to get your butt in your writing seat and create awesome content. Write what you’re most enthusiastic about in the…
  • add this feed to my.Alltop

    Go Big Always | Go Big Always

  • Smart Cottage Cheese is Smart

    Sam
    13 Jan 2015 | 7:00 am
  • The Internet of Things explained

    Sam
    11 Jan 2015 | 11:00 pm
  • Time for Marketing Software to grow up.

    Sam
    29 Oct 2013 | 7:35 am
    Marketing software doesn’t help how you market. Marketing software doesn’t help you or your company be better communicators. When you look at software solutions you find task-focused point solutions (email blasting) or mess-management automation apps, which offer  a “single pane of glass” (combo email marketing, landing pages, social media marketing) with built-in testing, dripping, and […]
  • Big Marketing and the Rebel Alliance

    Sam
    3 Sep 2013 | 8:35 am
     A New Hope It was a period of Big Marketing’s online dominance. Rebellious small businesses, striking from hidden Google results, have begun to win victories against Big Marketing’s forces. During the battles, rebellious small businesses managed to steal secret plans to the Enterprise’s ultimate weapon, the Bloat Star, a massive app with enough power to destroy […]
  • Small business software needs to think smaller.

    Sam
    13 Aug 2013 | 7:08 am
    Stripped-down copies of enterprise apps completely miss the mark. Let’s say you own a restaurant and grow your own vegetables. Would you be interested in a six-ton combine harvester? No. It’s simply not practical. In fact, that’s crazy. OK, well, how about a two-ton combine harvester? Still no. It’s still not practical, and it’s still crazy. […]
  • add this feed to my.Alltop

    The Online Community Guide

  • 10 Community Skills You Can Learn In 1 Month

    Richard Millington
    26 Jan 2015 | 1:15 am
    In less than a month, you can learn how to tackle many of the biggest challenges we face.  We're going to learn how to: Select, develop, and design a community platform. You're going to learn how much a community platform should cost, the process for developing a community platform, who to trust, how to develop frameworks, and plenty more.  Grow a community in a sustainable way. You're going to learn the difference between attracting your first few members and growing a community over the long-term.& Scale a community team. You will learn how to find the best…
  • Tagging Members

    Richard Millington
    21 Jan 2015 | 9:15 am
    Some platforms make it easy to  ‘tag’ people in to the discussions. If yours doesn’t, consider moving to one that does. If yours does, use the feature a lot. If you can get all members to tag in others they think have the answer, it becomes a powerful cycle.  Tag those you want to hear from, have relevant experience, or just need a nudge to get involved. 
  • Sarah Hawk Joins FeverBee

    Richard Millington
    20 Jan 2015 | 6:47 pm
    We know a lot of great community professionals. We know a lot of user experience experts too.  I can't think of many that have a proven track record of doing both.  Which is why we're thrilled to welcome Sarah Hawk to FeverBee  Sarah, from UXMastery and SitePoint, is easily at the top of both groups and exactly the type of person we love to hire.  Here are some great links we recommend you check out to learn more about user experience and communities: http://community.sitepoint.com/ - general advice for all things web/platform related.
  • Newcomer Questions

    Richard Millington
    20 Jan 2015 | 9:15 am
    Telling a newcomer they should have ‘read the FAQ’ or ‘searched for previous questions’ on the topic before they posted is a bad idea. In fact, it's the most sure-fire way to guarantee he won't participate again.  Two options. One, remove the post and answer it by e-mail rather than publicly rebuke him. Second, and better, highlight how it’s about time this topic came up again, identify any possible new information on the topic, reference previous discussions on the topic, and any useful link in the FAQ. Perhaps invite other experts in that topic to update their…
  • SPRINT Europe: The List Of Benefits

    Richard Millington
    19 Jan 2015 | 1:45 am
    A quick reminder you now have one month to sign yourself up for SPRINT Europe.  Here's all the tools to persuade your boss to let you attend.  The speakers are the best in Europe. We have Mumsnet, Google, GiffGaff, eModeration, Hootsuite, Etsy, MacMillan, Pearson, FeverBee etc... You get access to all the best speakers in the USA too.  Our workshops will tackle your biggest challenges and help you hone your skills.  You walk away with advanced skills in growth, community psychology, converting newcomers into regulars, platform design, nurturing advocates, and…
 
  • add this feed to my.Alltop

    Daily Blog Tips

  • 5 Websites with Great Landing Pages

    Mark Zeni
    26 Jan 2015 | 12:11 pm
    A landing page is basically a point of entrance to your website. It is where visitors will “land.” As you can guess, the landing page is very important, as if you fail to engage those new visitors you might lose them forever. If you have an efficient landing page, on the other hand, you will capture the interest of those visitors and possibly turn them into loyal visitors, subscribers or customers. A website can have several landing pages. For instance, it can create one landing page for each marketing campaign it runs. For most websites, however, the homepage is usually the most…
  • Are You Optimizing Your Conversion Rate?

    Mark Zeni
    22 Jan 2015 | 5:06 am
    While increasing your traffic is a guaranteed way to boost your sales and earnings, it’s not the only way to do it, and frequently it’s not the easiest way either. In fact if you keep your traffic constant but increase the conversion rate of that traffic, your overall sales and earnings will increase. For instance, suppose you are currently getting 1000 people to visit your sales page every month, and your conversion rate is 1%. This means that out of those 1000 visitors 10 end up buying your product. Now here is why I say that working on the conversion rate might be easier and…
  • Check Out the Personal WordPress Theme

    Mark Zeni
    19 Jan 2015 | 10:16 am
    Quite frequently I receive emails from readers who want recommendations of WordPress themes and templates. If you are in this same position and are looking for a new design for your site or blog, I recommend that you check out a WP theme called Personal Blog WordPress Theme. First of all, the theme is completely responsive, meaning that it will adapt to screens of any size, including small mobile phones. This is essential because mobile traffic is exploding, and Google is already considering mobile optimization as a ranking factor. In fact, if your site is not yet responsive this could be a…
  • 10 Tips About Local SEO

    Daniel Scocco
    15 Jan 2015 | 6:50 am
    Local SEO can be very profitable, yet most bloggers and webmasters ignore it. If you are not familiar with the term, it refers to optimizing your website or application to search queries that have a strong local component. For instance, if someone searches for “good dentist”, Google will assume that the person is looking for a good dentist close to his or her location, and will therefore adapt the search results to that constraint. With the explosion of mobile phones, more and more search queries are getting influenced by local SEO, and that is why you should learn about it. A…
  • Check Out This Collaborative Blog Platform

    Daniel Scocco
    6 Jan 2015 | 9:10 am
    Recently I came across a website called Presstream, and I thought the concept was quite interesting. It’s basically a collaborative blog platform. It’s a platform because they provide you the software and the hosting. You need to signup, and your chosen username will also be your domain. For instance, if you pick ‘music123′ as a username, your blog will be hosted at music123.presstream.com. The platform is designed to be easy to use, so even beginners are welcome. You can choose among three types of posts: normal posts, audio and video posts. Comments are available, as…
  • add this feed to my.Alltop

    Nate Ritter

  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
  • The Importance and Prevalence of Databases in Modern Computing

    Nate Ritter
    9 Dec 2014 | 12:18 pm
    You might not realize this but databases are pretty much at the root of everything in Information Technology. If you use any type of computer, you access and create databases on a daily basis. For example, the contact list on your smartphone is a database; so is your “Friends” list in Facebook, your wish list at Amazon – along with the record of your previous orders, the activity page for your Fitbit, and the radio stations you create on Pandora. Databases are everywhere, and database management systems control how that data is used and accessed. Types of Database Management Systems…
  • $$Billion Idea: JSON-consumable Chart Creator

    Nate Ritter
    2 Dec 2014 | 8:55 pm
    Here’s a free idea for you. I’d love the credit if you build it, and if nobody does, maybe I will some day because this is just awesome (read: annoying that it doesn’t already exist). Scenario: I have a JSON API I want to build an infographic off, or some charts and graphs that change dynamically. The problem: All services I’ve seen up to this point that create charts and graphs from JSON data need to be formatted in their own vendor-specific way. The solution: Create a service (looking at you Chartio, et al), which consumes absolutely any JSON endpoint on the web…
  • How to find a Small Business Investor

    Nate Ritter
    30 Nov 2014 | 1:33 pm
    Getting a small business off the ground is a difficult thing to do. Not only do you need a good idea that the public will embrace, you also need a small business investor to finance your venture. How do you go about getting this money? In the old days, going to a bank and getting a small business loan was the most common way for people to acquire the necessary funds to turn their small business dream into a reality. However, things have changed dramatically in recent years. People now have other methods available to them for acquiring financing. Let’s take a look at some of the ways to…
  • add this feed to my.Alltop

    Louis Gray

  • Adult Problems Stink. I Blame Drew's Cancer. #BlameDrewsCancer

    12 Jan 2015 | 11:30 am
    I quickly glossed over it during my first post of the year, when I said "Adult problems can be a real pain," but I'd be skirting around some big issues if I didn't go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain, hoping to rally others to their cause. But as I get older, and, as a result, my friends do too, struggles with health, family, work or finance are hardly isolated - making it somewhat selfish to choose one cause against another. And that sucks.Nearly five years ago, +Drew Olanoff, one of the best…
  • 10 New Year's Resolutions (for you) for the Year 2015

    1 Jan 2015 | 7:30 pm
    A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months.In years past I've put forth fun predictions for the world in tech. And trust me, I have some predictions, but I'll hold those close to the vest. Working at Google makes predicting the future like cheating. And I won't bore you with a list of my own resolutions for…
  • A Successful 100k Steps Leads to a Sore, Yet Happy, Christmas

    25 Dec 2014 | 9:30 pm
    Monday's personal record setting Fitbit dashboardLast week, I introduced a crazy and audacious goal, of knocking out 100,000 steps (as measured by Fitbit), in the name of personal achievement and to raise money for Camp Taylor, a summer camp for children with heart disease, in honor of colleague Ken Norton's son, Riley. And I'm beyond happy to say our adventure was a success.As chronicled on all the social channels (Twitter, Facebook and Google+ for starters), +Stephen Mack and I passed the 100,000 mark shortly before 10 pm Monday night, after 16 hours of pavement pounding fun…
  • Taking the 100k Steps Fitbit Challenge and Raising Money for Charity

    18 Dec 2014 | 12:45 pm
    On Monday, I have a crazy plan to set a new personal record for Fitbit steps. The goal? 100,000 steps in a single day, blowing away my previous personal best by more than 50 percent, and coming close to fifty miles walked - while also helping raise money for Camp Taylor, a free summer camp for children with heart disease, in memory of Riley Norton, the son of my friend and colleague Ken Norton.Ever since getting my Fitbit and being hooked on challenging myself to walk further and compete with friends, I've seen the allure of reaching new marks. I had my first 50,000+ step day in December of…
  • Tablets, Touch and Talk: Technology Through the Eyes of a Child

    17 Dec 2014 | 3:45 pm
    Braden With my Nexus 5, Watching the MLB At Bat app.My children have never known a world without high speed Internet, streaming movies on demand, and a seemingly all-knowing personal assistant, available to answer their every question when asked. They've grown accustomed to concepts which once seemed fanciful, like the ability to order all sorts of items on your tablet and have them delivered in the same day, having every photo you've ever taken available to you from any device, or having video chats with just about anyone instantly. For them, there is no such thing as technology. There's…
 
  • add this feed to my.Alltop

    ConverStations: Small Business Improvements

  • Using Twitter for Business – The LIFT Weekly Podcast No. 4

    Mike Sansone
    26 Jan 2015 | 2:40 am
    The LIFT Weekly Podcast for Small Business Owners Episode No. 4 – Using Twitter for Business. Twitter may seem the easiest of social networks because of its short messages, but it’s also possibly the fastest moving stream of posts (short steps = quick steps). We look at four areas, each from the standpoint of our LIFT framework (Learn, Improve, Find Flow, Think) to help you build a better business presence on Twitter. Included are better uses of Search, improving your profile, timing of posts and how much time to spend on Twitter, and thinking who and where your customers are on…
  • Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014

    Mike Sansone
    25 Jan 2015 | 3:25 am
    Week in Review January 18 – 24, 2014: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. 3 Advice of Real Experts on Blogging and Social Media Nobody Ever Won an Election Without Asking for a Vote Take Your Foot Off the Gas, Keep Your Hands On the Wheel Mobile Phones: More Than Just That (Thoughtography) 6 SEO Hurdles for Retailers and How to Beat Them Coaching Styles in LIFT Clips 01-24-15 Bleeding on the Video – LIFT…
  • Bleeding on the Video – LIFT Clip 01-24-15

    Mike Sansone
    24 Jan 2015 | 9:57 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. There’s something special about James Altucher, maybe more than one something. A lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas. – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from…
  • Coaching Styles in LIFT Clips 01-24-15

    Mike Sansone
    24 Jan 2015 | 2:39 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. A big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation. Here are some favorite film highlights of coaching styles and situations: LEARN – Coaching by Guidance in Learning Can't see the video in your RSS reader or email? Click Here! IMPROVE –…
  • 6 SEO Hurdles for Retailers and How to Beat Them

    Mike Sansone
    23 Jan 2015 | 8:23 am
    Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting. For retailers, especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. You might have numerous product descriptions that are nearly identical, constantly shifting inventory, and other obstacles. Luckily, SEO is…
  • add this feed to my.Alltop

    New Marketing and Interactive

  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 5:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 9:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 6:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • add this feed to my.Alltop

    Direct Marketing Observations

  • Does #IoT Mean Anything to Us Yet?

    marc meyer
    8 Jan 2015 | 12:49 pm
    The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.”. Everyone is writing about it, everyone is talking about it and everyone is trying to figure out what it does, what it means and how it will affect us. Maybe this infographic will help.
  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
 
  • add this feed to my.Alltop

    The Engaging Brand

  • The Simple Way of Finding Your Market Niche

    Anna Farmery
    26 Jan 2015 | 8:43 am
      All customers are different. We are not looking for similar people or similar customers. People think that they need to attract ‘similar’ but is that the right way to look at your market? What if we offered something not to similar people but who share ‘uncommon commonalities’? How to think about uncommon commonalities When you start a business there has to be a need that you must fulfil – it is that ‘similar’ need that creates the market. It is that need that is the link between all your customers. Not their personality, not their looks, not…
  • 520 – How to Be A Business Romantic

    Anna Farmery
    23 Jan 2015 | 7:37 am
    How do you find the romance in business? Tim Leberecht joins me to talk about The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, a new business book which helps us find happiness in our lives as entrepreneurs. Tim Leberecht is “the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations like Amazon, the Bill & Melinda Gates Foundation, Boeing, Google, Samsung, Starbucks, and Tencent create meaningful experiences” How the business world reflects the meanings of life. How the tensions of…
  • Top Tip to Add Creativity To Your Business

    Anna Farmery
    22 Jan 2015 | 8:36 am
    Let’s admit it, we all have a rebellious streak. You, me and our customers. The more we are asked to conform the more uncomfortable we feel. Not that we all want to break the law BUT we do tend to extend the rules. Who maybe goes a couple of miles per hour over the speed limit because we believe that is OK? Any of you old enough like me to have listened to pirate radio because it played the music that we wanted rather than what traditional stations were paid to play? We are simple creatures. From birth we learn to push the rules – from learning how to be allowed to stay up 5…
  • The Strange Truth Behind Great Brands

    Anna Farmery
    21 Jan 2015 | 8:43 am
    Not every business wants to achieve global domination. Not every entrepreneur wants to change the world forever. And that is OK. Business doesn’t have to be big to be great. Business needs to be focused to be great. We may not be able to save the world by ourselves however we can improve the world through our business. And isn’t offering a way to improve the world or the lives of other humans a noble aim? Sometimes businesses go wrong when they want to be big, then want to be bigger. As if constant growth in market share will somehow define the company as great. Wrong. Because…
  • Why You Need a Brand Date Night

    Anna Farmery
    20 Jan 2015 | 8:19 am
    How proud are you of what you do? How proud are you of how you serve your market? Pride can be a weakness however ‘being proud of what you do’ is essential for your business. I was reminded of how important by Jeremy Miller in a wonderful chapter in Sticky Branding, his new branding book. Reading Jeremy’s words reminded me of what stands out to me as a consumer – those brands who are proud of what they do and take pride in the service they give me. Even enjoying what you do is NOT as powerful as taking pride in serving your market. Think about it for a…
  • add this feed to my.Alltop

    NTEN

  • Three Online Strategies to Improve Your Monthly Giving Program

    Steph
    26 Jan 2015 | 4:24 pm
    Wendy Marinaccio Husman Senior Account Executive Mal Warwick | Donordigital How to turn that one-time donation into a gift that keeps on coming, and makes your donors happy, too! Monthly giving programs are essential to a nonprofit’s ability to plan projects and budgets. Sustainers make it possible for organizations to rely on a broad base of monthly support. We work with our clients to help launch, grow, and improve their sustainer programs.
  • Submit your nomination for the Care2 Impact Prize!

    SarahH
    22 Jan 2015 | 12:06 pm
    We invite you to submit nominations for the sixth annual Care2 Impact Prize, which recognizes a campaign or initiative in the nonprofit sector that has made an outstanding impact on the field of online advocacy, online fundraising, or both. The winning organization will receive a cash donation of $1,000 from Care2. The runners up will each receive the Care2 Innovation Award, and Care2 will make a $200 donation to each of these organizations. The award will be presented on Wednesday, March 4 at the 2015 Nonprofit Technology Conference in Austin, TX, during the morning plenary…
  • Things We Like (January 2015)

    Steph
    22 Jan 2015 | 10:07 am
    A monthly roundup of our favorite nonprofit tech resources and other goodies.We start Things We Like in the cloud (technology ebook, in .pdf), complete with special Amy cameo.Returning to earth, specifically the Galapagos, this "last year in review" has everything: webcams, drones, and a shipwreck. Pure paradise!Last year was so … last year. Here are Kickstarter's tech predictions for 2015. DIY circuit boards, anyone?Or how about a DIY supercomputer made entirely of old PlayStations?It’s not just for PlayStation: The Games for Change Festival in April celebrates games with positive social…
  • Will Your Nonprofit be Ready for the Future of Payments?

    Steph
    20 Jan 2015 | 2:11 pm
    Stacy Dyer Owner TG Consulting Bitcoin and other new payment systems: what they are, what they aren't, and why you should care. The timing is perfect for you to learn from trail-blazing organizations already breaking ground in new frontiers, while still being early enough to claim advantages for your own cause.
  • Inking The Deal: What We’ll Discuss at the #15NTC Contract Negotiation Session

    Steph
    20 Jan 2015 | 1:16 pm
    Peter Campbell CIO Legal Services Corporation Navigating a contract can be the beginning of a beautiful customer/vendor relationship. The 15NTC session, “Software and Service Contracts: How To Negotiate Reasonable Terms in the Cloud Era” is the third in my series of, “How wonky can we get?” information exchanges.
  • add this feed to my.Alltop

    PsyBlog

  • People With This Special Quality Can Control Their Dreams

    Jeremy Dean
    26 Jan 2015 | 6:44 am
    Lucid dreamers can take control of their dreams, providing freedom in a hyperreal world. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Dreams: 10 Striking Insights From Psychological Science The Daytime Benefits of Lucid Dreaming The Mental Quality Which Helps Protect Against Schizophrenia Life After Death? This is What People Experience As The Brain Shuts Down People Choose Electric Shocks Over Sitting Quietly…
  • This is What Depression Does to The Brain’s ‘Disappointment Circuit’

    Jeremy Dean
    25 Jan 2015 | 6:51 am
    Could there be a 'dimmer switch' for depression? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Mysterious Brain Region That is Vital to How You Decide Brain Region Discovered That Stops You Being a Couch Potato Connectivity: The Difference Between Men’s and Women’s Brains A Strange Depression Symptom That Most People Don’t Know A Blood Test for Depression
  • Study Finds Memory Has a Fascinating Effect On Sleep

    Jeremy Dean
    24 Jan 2015 | 6:29 am
    Poor sleep's negative effect on memory is well-known, but what about the effect of memory on sleep? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: You Can Learn a New Language While You Sleep, Study Finds How Sleep After Learning Enhances Memory Hidden Caves in the Brain Open Up During Sleep to Wash Away Toxins Nasal Spray Effective Treatment For Memory Loss and Alzheimer’s, Study Finds Lack of Sleep During…
  • A Handful of This Everyday Food Improves Memory, Concentration And Processing Speed

    Jeremy Dean
    23 Jan 2015 | 6:55 am
    Just 13 grams of this regular food improves brain function across the ages. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Learning Challenging New Skills Like Photography Improves Memory The Familiar Food Which May Help Fight Alzheimer’s Disease Green Tea Improves Working Memory Mindfulness: 6 Steps to Better Memory, Verbal Reasoning and Improved Concentration Can Doodling Improve Memory and Concentration?
  • Men and Women Process Emotions in Different Ways: This Affects What They Remember

    Jeremy Dean
    22 Jan 2015 | 8:50 am
    Study of 3,000+ finds men and women process emotions differently and this affects what they remember. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: How The Brain Processes The Emotions The Basic Emotion That Makes Infants Remember What They’ve Seen Connectivity: The Difference Between Men’s and Women’s Brains The Different Types of Infidelity Which Make Men and Women Most Upset Here is What The…
 
  • add this feed to my.Alltop

    Media Culpa

  • Selfie sticks banned in venues

    kullin
    19 Jan 2015 | 2:09 am
    Selfie sticks, those extendable poles that enables a user to take selfies beyond the normal reach of the arm, have become incredibly popular. Even the Beckhams use it. But as practical as they are to the user, they can also be annoying to others, for examples at concerts or sports events. Now several venues have started to introduce restrictions or outright banning the selfie stick. Several major British music venues like O2 Arena and Wembley Arena in London have banned them citing safety and health reasons. More likely the reason is that they may disturb the experience of fellow visitors.
  • The most commented post on Instagram ever has 400,000 comments and tagged 3 million users

    kullin
    29 Dec 2014 | 5:03 am
    Earlier this year, Kim Kardashian posted a photo from her wedding with Kanye West. It became the most liked photo on Instagram ever with more than 2.4 million likes to date. However, it is not the Instagram post with most comments. Kardashian’s image has about 57,000 comments but last week a video was posted that currently has many times more than that. Apparently spammers are finding new ways to spam Instagram after the social network recently deleted millions of spam accounts. More than 3 million user names tagged The video below is used to post thousands of comments that each tag…
  • How to install the drop down menu for suggested accounts on Instagram

    kullin
    29 Dec 2014 | 1:37 am
    A while back, Instagram introduced a new feature where you would see an arrow and a drop down menu next to the follow button on some Instagram accounts. The menu shows other accounts that are similar to the one you are looking at. But not every account had this menu and it was unclear who got it. I speculated that only accounts with a certain number of followers got it, but now I think I have found the solution.   If you log in to your Instagram account on a desktop and edit your profile you will find a box at the bottom of that page. If you tick the box that says “suggested…
  • Uber surge pricing during Sydney hostage crisis causes PR disaster

    kullin
    15 Dec 2014 | 2:22 am
    The week has barely started yet, but we can already crown the worst corporate tweet of the week. A crisis is taking place in Sydney, Australia as an armed man holds several people hostage in a Lindt café. The busy district is in a lock-down and mass evacuations created an increased demand for taxi services. So Uber, the taxi service app, quadrupled prices and at one point charged a minimum fare of AU$100. According to Quartz, this type of surge pricing is automatic but the tweet from @uber_sydney that followed was not.   Of course, Uber was immediately slammed on Twitter for its…
  • Nissan’s brilliant Twitter response to #breaktheinternet

    kullin
    14 Nov 2014 | 4:46 am
    The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, butt one brand that really got to the bottom of the issue sent out a tweet to end the discussion. Here’s Nissan’s first Twitter rear-time marketing effort. Hate to break it to you, @KimKardashian. #BreakTheInternet (cc: @papermagazine) pic.twitter.com/WOWFy5p6FB —…
  • add this feed to my.Alltop

    Regular Geek

  • Geek Reading January 26, 2015

    Robert Diana
    26 Jan 2015 | 5:30 am
    On Friday, Microsoft announced the purchase of Revolution Analytics. Seth Godin drops some genius on advice and criticism. 0 FPS gives us more about collision detection. And Venture Beat tells us why enterprises are taking a while to adopt devops. There are a bunch of good posts today, so make sure you take a look. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Revolution Analytics joins Microsoft | Revolution Analytics Advice or criticism? | Seth Godin Career and Process Trail of Tears Architecture Anti-pattern | Javalobby Agile…
  • Geek Reading January 23, 2015

    Robert Diana
    23 Jan 2015 | 5:30 am
    Today, Andreessen Horowitz gives us “16 things”, an excellent batch of advice for startups and entrepreneurs. Ayende @ Rahien has been giving us a low-level performance series based on the work of the RavenDB team. Lastly, LinkedIn open sources a new distributed document store called Espresso. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories 16 Things | Andreessen Horowitz Career and Process Why it’s Important for Marketers to Write Well | Conversation Agent – Valeria Maltoni Letters to junior developers | Code…
  • Geek Reading January 22, 2015

    Robert Diana
    22 Jan 2015 | 5:30 am
    Lots of interesting stuff for today! First, Microsoft announced a bunch of things, but more importantly we get a good look at Windows 10. The White House put the entire State of the Union speech on Medium, displaying solid social media savvy. BBC reports on an x-ray technique that allows researchers to read burnt Vesuvius scrolls without unrolling them. On Conversation Agent, Valeria Maltoni talks about understanding your audience in this highly connected world. If you are not reading what Valeria is writing, then you really need to start paying attention. As always, enjoy today’s items,…
  • Geek Reading January 21, 2015

    Robert Diana
    21 Jan 2015 | 5:30 am
    Today, Brad Feld gives us some excellent information on the product/market fit question. On Blind Five Year Old, AJ Kohn shows us how our desire to believe can be affected by marketing. There are two job related posts to look at as well. A geek with a hat rants on how programmers tend to get recruited and the various issues with that process. Brendan Gregg shows us the complete opposite with his story of getting hired by Netflix. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories The Illusion of Product/Market Fit for SaaS Companies | Feld…
  • Geek Reading January 20, 2015

    Robert Diana
    20 Jan 2015 | 5:30 am
    Some really cool advanced topics today. Over at 0 FPS, we have a continuing tutorial on collision detection. Syntopia gives us path tracing 3D fractals, and we all know that fractals are cool. Lastly, pyimagesearch shows us how to find the distance of an object from a camera using python. As always, enjoy today’s items, and please participate in the discussions on these sites. Career and Process 12 Things You NEED For Cracking The Coding Interview | Simple Programmer Development Use copy paste programming! | Java Code Geeks Spring and Angular JS: A Secure Single Page Application | Javalobby…
  • add this feed to my.Alltop

    Maggie McGary.com

  • Where Can Blogging Take You?

    Maggie McGary
    18 Jan 2015 | 10:49 am
    Long time, no see, Mizz Information readers! Another year, another bout of blog burnout...what else is new, right? I wrote that post in 2011 and this one just a few months ago, and, I'd imagine, if I'm still blogging a year or five years from now, I'll continue to grapple with blogging just as others who blog are doing and have always done. For me, the reason I've been able to keep plugging along with Mizz Information for so long (February marks the seven year anniversary of this lil' slice of the blogosphere) is because of my not-so-endearing capacity to focus on a particular topic for…
  • 2014 Movie Recap

    Maggie McGary
    30 Dec 2014 | 7:52 am
    (Originally posted on Chic n' Geek) Photo Credit *UPDATED because I'm old and forgot three movies! Thank you, Patrick, for reminding me of three movies I forgot!*Well, it’s that time again: time for my annual movie recap. Hard to believe this is my seventh year doing this--over these seven years, I’ve seen 393 movies. In the theater. You’re welcome, Hollywood.I have some sad news for you: 2014 pretty much sucked as far as movies go. In previous years, I always tried to exceed the number of movies I saw the year before; last year it was down 11 from the previous year, the first time…
  • Digital Cleanup Plan for a Fresh New Year

    Maggie McGary
    22 Dec 2014 | 8:24 am
    Here we are again at the end of another year. While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. Suffice it to say that it will go down in my personal history as the year I learned some sad truths about people and life...which, I guess, is a blessing because it makes me appreciate my family and true friends and good health all the more. So here’s to 2015 being awesome, right?!Another thing that 2014 brought was just a ridiculous onslaught of information via too many channels as information overload seemed to cause marketers to ratchet…
  • Associations With Engaged Communities Have Higher Retention Rates

    Maggie McGary
    2 Dec 2014 | 10:00 am
    If you read this blog, you know I’m obsessed with two things: associations and community management. I’ve been happy to see a slight uptick in associations hiring community managers this year--although salaries seem to be significantly lower than the average salaries reported in the Community Roundtable's recent salary survey (the average salary for community manager is almost $70k; the average association community manager salaries that I have seen have been significantly lower than that). And I truly believe that successful online communities are a key ingredient in…
  • Why Community Manager Should Be Your Association's Next Hire

    Maggie McGary
    14 Nov 2014 | 6:35 am
    It’s been a while since I’ve blogged about my favorite topic, association community management, right? I’m not currently working in the association world, but I still strongly believe in the importance of associations and can’t help but think “how does this apply to associations” when I read pretty much anything. This was especially true when I read this article about how startups are flocking to hire community managers, which quotes one of my idols, Rachel Happe.The article talks about how startup community managers are “Part sociologists, part event planners, part product…
 
  • add this feed to my.Alltop

    Social News Watch

  • 5 Social Media Lessons Lutz Bachmann Learned this Week

    JD Rucker
    21 Jan 2015 | 4:02 pm
    Over the years, we’ve seen dozens, perhaps hundreds of prominent examples of social media posts from the past coming back to haunt someone. It’s bad when it’s someone else who posted an image that got someone fired or otherwise personally damaged. It’s worse when the individual posts something stupid on their own. A very easy example to latch onto is the story of Lutz Bachmann, former leader of Germany’s Pegida protest movement. They have been mostly considered a fringe hate group until the terror incidents in Paris fueled their anti-Muslim protests and made…
  • The Social Reason that Transparent Pricing Works

    JD Rucker
    25 Nov 2014 | 4:36 pm
    If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense. Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t…
  • Big Data Needs a Great Interpreter to be Effective

    JD Rucker
    18 Nov 2014 | 10:29 am
    I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective. This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years…
  • The Real Reason that Facebook is Changing to Non-Promotional Business Posts

    JD Rucker
    18 Nov 2014 | 10:05 am
    The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move. In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their…
  • Dealership Gets Social with ‘Keys in a Box’ Spoof Video

    JD Rucker
    16 Nov 2014 | 3:36 pm
    When a local company tries to spoof something, it normally fails miserably. It can come across cheesy, risky, and unprofessional. In the case of Oak Lawn Toyota‘s spoof of a popular SNL skit, the end result was pretty darn spot on. They made the video below based upon “D**k in a Box”, a popular skit that featured Andy (Andy Samberg) and Raif (Justin Timberlake). The production level, scripting, sound, and everything about what the dealership did was exceptional. I’ll let the video speak for itself…
  • add this feed to my.Alltop

    Solar News DannyBrown

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
  • add this feed to my.Alltop

    connect.icrossing.co.uk

  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
  • How chillies are helping to transform women’s rights in Swaziland

    oliver.hughes
    15 Jan 2015 | 7:02 am
    Claudia and Joe are a couple of young entrepreneurs who started Black Mamba Chilli, a chilli sauce making company in Swaziland.  But what makes them stand out from the crowd is the fact that in a country where women are still treated as second class citizens, with very limited rights, all of their chilli plant growers are women.  These women grow the chilli plants from seedlings, provided by Black Mamba, but are able to sell their produce on the open market as well as back to Black Mamba for their chilli sauces. What starts as a seedling goes on to give these women their own money,…
  • A look back: Paid social media trends in 2014

    Patrick Hoy
    14 Jan 2015 | 2:21 am
    First posted on our US blog Great Finds on 13th Jan by Patrick Hoy, Media Analyst, Digital Media. Last year paid social grew well beyond its previous boundaries. Existing players expanded their reach beyond current offerings, and perhaps more excitingly, some social platforms that hadn’t previously offered paid options opened up to advertising. As paid social media gained in popularity and momentum in 2014, five prominent trends stood out. 1.) A focus on direct response In early 2014, the innovation pipeline for both Facebook and Twitter focused heavily on attracting more direct response…
  • Link removals: What you need to know in 2015

    Samuel Mangialavori
    8 Jan 2015 | 3:10 am
    At the beginning of 2014 we predicted that link removals would be the most valuable SEO activity for the upcoming year. Now, as we look back at the last 12 months we can see that this was indeed on the mark. In the current landscape, more and more companies face the challenge to clean-up their backlink profile due to the regular updates issued by Google. One of the latest and most significant, Penguin 3.0, was rolled out in October 2014 and is just one of the many countermeasures that Google has been adopting since the arrival of Panda in 2012. Before Penguin 1.0 was introduced, a large part…
  • Natural search/SEO work experience programme at iCrossing

    Tiffanni Garner
    2 Dec 2014 | 2:28 am
    Like many graduates, I left university with little idea of what career path I wanted to take. I studied English Literature purely out of enjoyment, as I had little desire to be a teacher or an academic. As my final year came to a close, I ended up falling into business with my dad – setting up a small, artisan bakery in South East London. We worked together for two years before the opportunity to sell the business came up. I was then faced with the same problem of picking a career path. After more than a few desperate job searches, I started leaning towards digital marketing. As an…
 
  • add this feed to my.Alltop

    C R U C E S

  • Usability and the Apple Watch

    Michael Myers
    4 Jan 2015 | 5:24 pm
    I haven’t had much time to comment on the impending release of Apple’s Smartwatch, aptly named Apple Watch (not iWatch) and my biggest question was how easy will the device be to use. The minuscule interface puts the term “limited real estate” to the test. But after watching this video, I’m excited to try it out. ...
  • The real issue with privacy

    Michael Myers
    17 Dec 2014 | 8:07 pm
    IMHO I pretty much nailed how privacy needs to be handled on a person-by-person level here. But we can’t even get to this point if we don’t solve one issue that 100% of everyone agrees needs to be solved. Security. As a consumer, I can’t even begin to worry about how you’re going to use ...
  • Mobile Consumer Behavior: The trip home

    Michael Myers
    9 Dec 2014 | 4:50 pm
      It has been an amazing class/trip to Japan. I learned a lot about mobile consumer behavior and the cultural characteristics that drive some of the behavioral differences. In the end, if you boil the trip down to its base element(s), it all comes down to culture.  When I started this class, the equation I came up with ...
  • Mobile Consumer Behavior: Day 9 in Japan

    Michael Myers
    8 Dec 2014 | 5:56 pm
    Today is our last day in Japan and I got up early, ate and headed out to the Fushimi Inari Shrine. This is a place I’ve always wanted to go and it did not disappoint. It’s about 1/2 hour from our hotel and it was easy to find. There are roughly 1 million photo opportunities and the ...
  • Mobile Consumer Behavior: Day 8 in Japan

    Michael Myers
    7 Dec 2014 | 5:37 pm
    We had two full days left in Japan and my students needed to take everything they’d seen/heard/learned (also known as data) and use it to write the create the final project. The final project was a paper and is outlined here. I met with each student team – primary and secondary – to review their ...
  • add this feed to my.Alltop

    Twilight Fairy

  • Had a Kneecap dislocation & now need MPFL surgery

    Twilight Fairy
    23 Jan 2015 | 11:51 pm
    It’s been a while since I’ve seriously blogged any personal stuff here or even blogged at all, for that matter. I’d been planning to get back to blogging since quite a while now (does anyone even read these blog updates anymore?) … but twitter always stood in the way of expressing myself in long form. Or even reading long form for that matter. I digress. To cut a long story short, I’ve had a kneecap dislocation (patellar dislocation) & it turns out that one of my ligaments (MPFL) is now torn to such an extent that it needs reconstruction through an invasive…
  • Making merry

    Twilight Fairy
    15 Jun 2014 | 11:43 am
    Ever since I arrived in London on 2nd June, we got busy with the tour around various departments at Kingston university campus. But it wasn’t just all work and no play. In fact right on the day we reached, after freshening up, we went to see the Graduate fashion week at Central London. On this particular day, the show was put up by the students of the Fashion department at Kingston university. We reached the venue in Central London and the place was swarming with fashionistas of all shapes, sizes and genders. For me the latest fashions were already there to observe in the crowd itself.
  • Education expedition

    Twilight Fairy
    11 Jun 2014 | 7:09 am
    I arrived in London on the 2nd June. We were quickly whisked away to Antoinette Hotel right next to Kingston University. Kingston is a quaint little place with cosy little houses. Lots of roses growing in everyone’s yard. The weather was perfect unlike the many predictions of rains. In fact it seems we got along a little sunshine here because it was after quite a gap that the rains had stopped. After freshening up, we went to see the Graduate fashion week at Central london. On this particular day, the show was put up by the students of the Fashion department at Kingston university.
  • London Thumakda

    Twilight Fairy
    2 Jun 2014 | 7:43 am
    A few months back I was contacted by Kingston university. They wanted to invite me to take a tour of their campus, check out the various courses offered and see what life is like out there. Now, I don’t have any direct connection to universities or the profession of teaching (except for being the daughter of one), but I have been contemplating since quite a few years about doing a course on photography (the art, not the technique) from London or Paris. That would give me a global perspective, get me exposure to many more luminaries in the field as well as allow me to globe-trot more…
  • My brush with Turkey & why I want to make it real

    Twilight Fairy
    11 Dec 2013 | 10:11 am
    My first brush with Turkey was as a child, when we had to learn the capitals of all the countries in the world. I must have been in the third or fourth grade I suppose. Now this was in the ’80’s and one had to buy special books that contained all this information. It wasn’t as easily accessible as it is today – like the tap of a finger . That was the first time I came to know that a country called ‘Turkey’ existed. I was still unaware about a bird existing with the same name though. I learnt that the capital was Ankara and the phrase…
  • add this feed to my.Alltop

    Ben Werdmüller

  • No, journalists shouldn't need to learn to code. They need better tools.

    26 Jan 2015 | 10:26 am
    2 min read Aaron Chimbel, over on PBS MediaShift:At most universities, students are required to take English composition courses, and at many others speech and/or foreign language classes are also required. Yet in the debate about teaching code in journalism programs, code is often reduced to a shiny toy.I've argued before that learning to code is not the same as being a coder, and that some degree of digital literacy is useful in a world that is slowly being eaten by software. Most recently, that was shown by the Silk Road trial, where a single investigator found the marketplace's founder…
  • Artists should control their work. That means we need better networks.

    23 Jan 2015 | 2:57 pm
    3 min read The musician Zoë Keating (who I admire) has written a very transparent, and a little sad, post about the decision she needs to make about YouTube:They were nice and took time to explain everything clearly to me, but the message was firm: I have to decide. I need to sign on to the new Youtube music services agreement or I will have my Youtube channel blocked.So what's in the YouTube music services agreement?It turns out to be a five-year contract that requires her to make all of her catalog available for free on YouTube, with an ad on it. In other words, YouTube requires her to…
  • Censorship and Silos

    15 Jan 2015 | 5:37 pm
    5 min read This is a summarized version of my talk at Hacks and Hackers tonight at Matter in San Francisco.This last summer, Alberto Guzman, a hairdresser in New York, uploaded a picture of him and his husband sharing a kiss on their wedding day. He tagged it with the hashtag #happy, as well as #gaypride and #equalrights. It was a wonderful day for them both.And then Instagram removed it - for being inappropriate.It turned out that it had been flagged as inappropriate, which is very easy to do on Instagram. You just click flag, and then tell them why. There isn’t a lengthy procedure to go…
  • Homebrew Website Club: January 14, 2015

    8 Jan 2015 | 4:30 pm
    Homebrew Website Club: January 14, 2015 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: January 14, 2015, 6:30pm Ends: January 14, 2015, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter…
  • Being a human on the Internet (and discovering my non-throttleable self)

    26 Dec 2014 | 8:58 am
    5 min read I just spent a couple of weeks back in the UK, partially to talk to universities and organizations about using Known, but mostly to reconnect with old, dearly-missed friends who I haven't seen in a few years. The two and a half years since I'd last been there is the longest single period in my life when I haven't visited another country, and I felt it. America is isolating: because it's so far away from anywhere else, getting out is hard, and expensive.I'd worried that after so much time (I've lived in the US for three and a half years now), my friends would have moved on and it…
 
  • add this feed to my.Alltop

    SuzeMuse

  • My Three Words for 2015

    Suze
    1 Jan 2015 | 6:13 am
    For the past several years, I’ve taken a page from Chris Brogan‘s book and, instead of making new year’s resolutions, have created three words to define my year. I’ve found it to be a very beneficial exercise, because it serves as a reminder on a daily basis of what I need to work towards, and what I might need to change. To me, words are just words without action, so each word I’ve come up with will also have an action associated with it, that will help me in my daily quest. So without further ado, here are my three words for 2015. Moment This is my reminder to…
  • How To Become a Better Writer

    Suze
    21 Jul 2014 | 5:36 am
    This video by “Weird Al” Yankovic is my new favourite thing in the whole wide world: I had horrible grammar in high school, so much so that my Grade 11 English teacher told me that I’d “never be much of a writer”. As a result, I stopped writing for fun altogether, and didn’t pick it up again until some 20 years later when I started this blog. Now, I’ve written over 500 posts here, as well as my first book. I guess I showed her, eh? Writing is one of the few things I feel compelled to do. Not a day goes by where I don’t put fingers to keyboard. Whether it’s cranking out a…
  • The Virtual Office: Is It For You?

    Suze
    16 Jul 2014 | 5:12 am
    I have been working in a virtual office environment on and off for several years, and I love it. My company has dabbled in having a physical office at times, but it never really worked out for us, for various reasons – ultimately the extra expense just wasn’t worth it to us. We have four people on our core team – myself, my partner, our go-to multimedia developer guy, and our business development and social media maven. We have a lot of other people that we bring in on various projects as needed. All of us work independently in our own home offices, and get together in person…
  • How Are You Spending Your Time?

    Suze
    14 Jul 2014 | 5:19 am
    How much time per day do you spend online? Of course, this varies greatly, depending on the type of work you do, your interest in various sites, and that sort of thing. It’s different for everyone. Perhaps the question should be, “How much time do you waste online?”. The answer, if you’re anything like me, is probably “a lot more than I should.” The truth is, there are so many distractions these days that it’s hard not to end up down the rabbit hole of YouTube videos and status updates. But all of this distraction is eating away at not only our productivity at work, but our…
  • Networking Tips for Students

    Suze
    8 Jul 2014 | 3:00 am
    I’ve been having a really fun time this summer teaching Project Management at Algonquin College. I’m working with a really great bunch of students who are going to be the next wave of digital mavens, helping people just like you get ahead in this crazy online world. One of the questions I’m asked the most as a teacher is, “How can I find meaningful work after I graduate?”. It’s an important question, in an age where emailing your resume to companies just doesn’t cut it anymore as a way to get your foot in the door. What does it take to truly get on the inside track to finding…
  • add this feed to my.Alltop

    sassholes

  • Why A Good Steakhouse Is A Vegan's Best Friend

    4 Jan 2015 | 2:10 pm
    Food, glorious food.  It is no wonder that was my favorite song from "Oliver."  Like most humans, I love to eat (and, arguably, it shows via the extra fifteen or twenty pounds I can always "stand to lose...")  My love for food notwithstanding, I have been a vegetarian for more than twenty-three years, and a vegan for the past eight or nine of those.  I became a vegetarian after my daughter was born and her mom, a very compassionate animal lover, declared that she was going to adopt a vegetarian diet (along with many pets).  As the dutiful husband (who did not do as…
  • The Time I Interviewed Robin Williams

    11 Aug 2014 | 9:15 pm
    Cover of The World According to GarpWhen I was 23 years old I was producing a talk show on cable television called "Celebrity."  The hostess was Alison Steele.  Known as "The Nightbird," Alison was a legendary rock DJ on New York City's WNEW-FM and probably the first really famous female rock radio DJ.  She was also a great personality and a classy "Celebrity" in her own right. Our show was simple.  In each hour long episode we spent the first half interviewing celebrities who were promoting their latest movie, and in the second half of the show Alison interviewed a CEO or…
  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
  • Teaching My Kid To Get A Career...

    11 May 2013 | 7:15 pm
    (This post originally appeared at Dad-O-Matic.)Those of you with kids in diapers or grade school may want to skip this post (unless you want a peek into the future at one of the many other parenting adventures you can look forward to facing). Those of you with teens and young adults getting ready to enter the workforce and start to earn more than an allowance, please read on...Jobs vs. CareerIn simple terms, I think of a job as something you do to make money. This is especially true when we are young. Babysitting, dog walking, lawn mowing, packing grocery bags, hawking fast-food, etc., are…
  • add this feed to my.Alltop

    Growmap

  • 3 Important Considerations for Your Business Social Media

    Dana Davis
    23 Jan 2015 | 6:19 pm
    Whether your business is in the public eye, or you are just building it to the point where it shows up on Google results, the time is now to start better managing your social media presence. Social media doesn’t manage itself, and if you are running your own business, you certainly don’t have the time to do it yourself. See something negative in social or search? Don’t hit the panic button! There are a lot of strategies to combat negative social media events. All of them occur on two fronts: 1) the side of customer service 2) the side of social media reparations. We’ll talk a…
  • 5 Must-Have Tips for Great Web Design

    Dana Davis
    22 Jan 2015 | 3:06 pm
    Just as you are judged by your appearance and how you speak and conduct yourself in the offline world, in the online world you are judged by your website’s appearance. It doesn’t matter if you offer great products, great prices, or both — if your website is out of date, shoddily constructed, or riddled with errors, the majority of your target market won’t give you the time of day. Besides making sure you have a clean looking layout, up to date information, and an accurate spell-checker, here are five additional tips that you’ll want to use as a checklist of sorts…
  • Social Media Management – It’s Role in Today’s Business World

    Sthiti Prangya
    21 Jan 2015 | 2:36 pm
    Social media includes all the social networking sites where people of different ages, castes and creeds share things with a wide audience. At present, almost everyone is attached to one or more social networking sites. Social media also has great influence in today’s business world. Social media’s role in a business The social media networking sites such as Twitter, Instagram, Facebook, Pinterest, Tumblr, and YouTube help in the online promotion and marketing of any kind of business. They can help companies and businesses to raise brand awareness to the most prospective customers. Apart…
  • Social Media Management for Small Business, Agencies, and Freelancers

    Gail Gardner
    20 Jan 2015 | 9:34 am
    Managing multiple social media accounts is complicated and confusing. Many find remembering usernames, passwords and where to log into each social media network more than they want to do each do. If you’re a freelancer or agency who has more than one set of social media accounts it gets even worse. Fortunately, there are tools you can use to organize what you do and measure your results. Social Media Management Goals Before you can choose the right social media management solution, you need to decide what you want to accomplish. To better understand what I mean, read what Ian Anderson…
  • Twitter Cards on Your Site: Two Tips

    Deborah Anderson
    16 Jan 2015 | 3:58 pm
    Let’s face it, Twitter Cards are cool.  Fortunately, they have been around long enough that many of the “kinks” have been worked out. But, that said, it doesn’t mean that everyone is using them yet. On one hand, everyone *should* be using them. But, as we know, when that happens, the “coolness” may begin to wane. Ok, What ARE Twitter Cards? Twitter Cards come in all shapes and sizes (literally)! The idea is that when you tweet a link, there is a Twitter Card that will automatically accompany your tweet. Creating the Tweet When you type the tweet and insert…
 
  • add this feed to my.Alltop

    Freelance Social Media

  • The best of #DeflateGate

    admin
    23 Jan 2015 | 7:58 am
    After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level. The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites:   Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ — krispykreme (@krispykreme) January 21, 2015 The internet had a field day with Tom Brady’s press conference #DeflateGate http://t.co/JSYiM3H0Vs pic.twitter.com/Vgsn2AgD6d — Bleacher Report (@BleacherReport) January 23, 2015 ShareThis
  • 2015 Web Design Trends

    admin
    13 Jan 2015 | 2:30 pm
    Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout I agree with most of this, especially Single Page. I’ve seen more and more websites that are condensing their content to one page. I disagree with Parallax scrolling. I think that is a trend that is starting to fade away.     ShareThis
  • A teenager’s views on social media

    admin
    8 Jan 2015 | 12:53 pm
    Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality. Instagram is the most popular. The content is higher quality because people take the time to edit their photos. Plus, people only post once a day or a couple of times a week whereas…
  • It’s a new year, time to audit your online marketing

    admin
    7 Jan 2015 | 9:29 pm
    While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social. ShareThis
  • Passbook and Small Businesses

    cinta5
    8 Oct 2012 | 10:04 am
    With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. They can also utilize geo-fencing, which uses GPS features of the iPhone to send messages to customers based on their location. For example, a…
  • add this feed to my.Alltop

    Corporate Eye

  • State of Marketing 2015

    Susan Gunelius
    14 Jan 2015 | 2:32 pm
    Leads, acquisition, and technology top the list of marketers’ highest priorities and biggest challenges in 2015 according to Salesforce Marketing Cloud’s 2015 State of Marketing report. It’s important to note that marketers from around the world participated in the Salesforce survey, so these results are representative of a diverse pool of marketers, companies, and industries. While challenges abound for marketers in 2015, budget increases will focus on digital marketing, particularly social media and mobile marketing. In total, 84% of respondents to the Salesforce survey…
  • Kia Rolls out Brand Repositioning Ad Campaign

    Susan Gunelius
    8 Jan 2015 | 5:36 pm
    This month, Kia is making headlines in the United Kingdom with its new ad campaign that includes television, print, digital, and social. It’s not the ads themselves that are driving buzz about the Kia brand, it’s about the goal of the ads—to reposition the Kia brand. For years, Kia has been known as the affordable car brand. It comfortably occupied that space in the marketplace and consumers were familiar with and trusted the Kia brand promise where value equaled affordability. Now, Kia is trying to reposition its brand as a different kind of value brand than what consumers…
  • 6 Sins of Marketing Automation

    Lucy Nixon
    8 Jan 2015 | 5:31 am
    Today’s post is by Ryan Chester, who wanted to talk about automating marketing – and how it can go wrong. Over to you, Ryan! Besides being the current buzzword, marketing automation has become a large thing, and a real thing. There are many billion dollar players in the space. As an executive in a large corporation you’re constantly evaluating what software to invest in, and among them marketing automation software sits near the top. It has become the most in-demand tool for marketing professionals. It helps large companies turn leads into customers by nurturing them correctly,…
  • Social Media Sentiment – Brand and Industry Winners and Losers

    Susan Gunelius
    30 Dec 2014 | 6:11 pm
    Which brands are winning when it comes to generating positive social media sentiment and which are losing? Which industries are performing best when it comes to social media sentiment overall? These are two of the questions that HootSuite answered in its study of brands in eight industries from September 16 to December 16, 2014. Using 100 million data sources tracked across 26 social platforms, HootSuite and uberVU identified the brands and industries with the most positive social media sentiment as well as the brands and industries with most negative social media sentiment. The results might…
  • Candidate Outreach: LinkedIn

    Den Cartlidge
    28 Dec 2014 | 11:42 pm
    Can I ask you a question? Have you heard of a social network called LinkedIn by any chance? Well, of course you have, and maybe you’ve just checked your own profile for updates (Still no news on that Richard Branson connect request? Oh well, maybe he’s busy). With over 332 million members worldwide, Linkedin has become the place for professionals to network, share ideas, and recruit, and it’s not just a place for professionals either. The fastest growing demographic on Linkedin are students and recent college graduates, so, with a potential audience of experienced hires and brand new…
 
  • add this feed to my.Alltop

    Seldom Seen Kid

  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . I urge you to read and share this widely – I’ve copied the full manifesto below. Hear, O Internet. It has been sixteen years since our previous communication. In that time the People of the Internet — you and me and all…
  • 2015 Social Media Trends Round Up

    Matt Churchill
    2 Jan 2015 | 3:47 am
    I’ve already shared my four 2015 social media trends to watch out for, (Frictionless Social Networks, Microvideo, Paid Media and Digital Convergence) but what does everyone else think will be the main developments in the digital space over the next twelve months? I’ve gathered together five of my favourite prediction, top tip and trendhunting lists below. Have a read through: what stands out to you as being the most important evolution we should look out for in 2015? Ten Trends for 2015 (via We Are Social) 5 social trends you can expect to see in 2015 (via Gigaom) 1. Chat as a…
  • 2015 Social Media Trends: Digital Convergence

    Matt Churchill
    28 Dec 2014 | 1:07 am
    In this final post of four, I’m going to briefly look at the shape of digital, social media and agencies and how they will continue to evolve in 2015. Previously I’ve looked at Frictionless Social Networks, Microvideo and Paid Media. In this post I’ll take a look at how agencies are evolving and how we should expect the landscape to shift. Digital Convergence As new junior hires come into agencies with social media firmly a part of their daily lives, we’re going to see fewer and fewer large social media teams. Instead we’re going to see digital skills more evenly…
  • 2015 Social Media Trends: Paid Media

    Matt Churchill
    26 Dec 2014 | 1:02 am
    In 2015, we’ll see social media continue to develop apace, but what will be the main evolutions we see? This is the third post of four that speculates on that question. Previously I’ve looked at Frictionless Social Networks and Microvideo, today it’s the turn of the advertiser’s favourite… Paid Media Recent research from Group M suggests that the UK will see 50% of all advertising fees go towards digital activations in 2015. Social media is no longer free; as organic reach decreases and more content as published created than ever before, getting the attention of…
  • 2015 Social Media Trends: Microvideo

    Matt Churchill
    24 Dec 2014 | 1:06 am
    Last time out I looked at Frictionless Social Networks. Today’s 2015 trend is Microvideo. We know that video consumption has, is, and will continue to skyrocket as access to better technology is available to more people. Why is it important and what can we do as digital marketers to make the most of it? Microvideo Video is increasingly being watched in mobile devices – this means that video content needs to be shorter so that a) it doesn’t kill your data allowance and b) it can be consumed quickly. This, coupled with Twitter-backed Vine and Facebook-owned Instagram, means that the…
  • add this feed to my.Alltop

    Technology & Marketing Law Blog

  • Court Rejects VPPA Claim Against Viacom and Google Based on Failure to Disclose Identity

    Venkat Balasubramani
    26 Jan 2015 | 5:37 am
    I blogged before about the privacy lawsuit against Viacom and Google over the disclosure of the viewing habits of minors. Shutterstock / SoulCurry – I love My Privacy The court previously rejected the claims on the basis that the disclosure of user attributes (such as demographic information, unique identifier and IP address), without more, does not amount to disclosure of someone’s personal identity (“information which identifies a person as having requested or obtained specific video materials or services from a video tape service provider”). Plaintiffs went back and…
  • Another Keyword Advertising Lawsuit Fails Badly

    Eric Goldman
    21 Jan 2015 | 8:57 am
    That’s the way the ill-advised trademark lawsuit crumbles. Photo credit: Angry businessman crashing stone trademark with karate punch // ShutterStockThis case is so pathetic, it probably only warrants a tweet. The TL; DR version: another trademark owner initiates a lawsuit over keyword advertising and gets crushed in court. The end. The antagonist is a Florida van rental service operating under several brands. The services include special transportation services for people with various ailments. The defendant, apparently providing similar or rival services, bought Google AdWords on…
  • Vonage Isn’t Liable For Disclosing ‘Unlisted’ Phone Number

    Venkat Balasubramani
    19 Jan 2015 | 10:40 am
    Miller is a psychologist who undertakes efforts to keep his phone number unlisted. As part of his work, he evaluated the mental health of criminal defendants. (For various reasons, his family wished to keep the number unlisted as well). an image of a telephone with a no solicitors sign He switched from TDS Metrocom to Vonage and researched whether Vonage would list his phone number and address. He determined that Vonage would not list his information. Nevertheless, his number was published after he ported the number to Vonage, so he started getting business-related calls at home, which…
  • No Personal Jurisdiction Over Nasty Facebook Post–Burdick v. Superior Court

    Eric Goldman
    16 Jan 2015 | 11:17 am
    Let me see if I can sum up all of my knowledge about Internet jurisdiction in a few pithy bullet points: * Motions to dismiss for lack of personal jurisdiction often lose, so why should we get too wrapped up in doctrinal nuances? * After all, the various doctrinal tests are a muddled mess. * In particular, the seminal Internet jurisdiction case, the Zippo case, is a heaping pile of poo. * Fortunately, courts have been stepping back from the overly plaintiff-favorable 1990s-era Zippo ruling. * Unfortunately, most courts are afraid to expressly reject Zippo, so the case still casts a…
  • Police Officer’s Facebook Post Criticizing Chief’s Budget Decision Justified Termination–Graziosi v. Greenville

    Venkat Balasubramani
    13 Jan 2015 | 7:32 am
    This is an appeal involving a police officer who was fired for criticizing the chief and a budget decision he made. Specifically, the chief decided to not make available official transport so that officers could travel to attend the funeral of an officer from a neighboring county who was killed in the line of duty. shutterstock / chrisdorney: “You’re Fired Rubber Stamp Over a White Background” Graciozi took to Facebook. She posted to her page and later to the then-Mayor’s Facebook page that the chief’s decision was unacceptable: I just found out that Greenville Police…
 
  • add this feed to my.Alltop

    LJ Jones's Blog

  • The Value of a Good Story

    LJ Jones
    8 Jan 2015 | 10:39 am
    Can a good story make something more valuable?  Consider diamonds.Man-made, "synthetic" diamond are produced in a lab by either high pressure and heat or a chemical process.  It takes about a week or two.Real diamonds are produced about 100 miles below the Earth's surface over a couple billion years.The truth is, "synthetic" diamonds aren't actually synthetic.  They are in fact real diamonds.  But they have a terrible story and sell for about 30% less than a real diamond and few people buy them.  No future bride wants to show her friends an engagement ring that was…
  • Entrepreneurial Blindness and Bad Origami

    LJ Jones
    19 Dec 2014 | 1:01 pm
    Have you ever watch the show Shark Tank?  Entrepreneurs present their ideas to a panel of successful investors.  Often the ideas appear to have at least some potential.  But occasionally, the ideas are downright awful.  Yet the entrepreneur believes in it with all his heart and "knows it will be successful one day" despite what the experts say.  How is it that the entrepreneur could believe so blindly and so strongly in an idea that everyone else thinks is terrible and will never fly? I know I've done this.Let's turn to behavioral economist Dan Ariely for an…
  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
  • Topher Grace, Seth Green and Mark Hamill kidnap George Lucas.

    LJ Jones
    23 Aug 2013 | 12:10 pm
    Movie Idea. Need Help. The movie takes place at Comicon in San Diego, where George Lucas is the headline attraction/speaker. Upset by StarWars 1,2 and 3, Topher Grace, Seth Green and Mark Hamill kidnap George and attempt to force him to re-edit the 3 movies into one decent movie, destroy the originals and remove all mention of midichlorians from StarWars cannon. In his old age, Mark Hamill thinks he's Darth Sidious. Darth Hamill is the mastermind of the plot and has the entire 501st as his Royal Guard. Not wanting to miss their only chance to meet George Lucas a rag tag bunch of geeks dressed…
  • When I was a kid......

    LJ Jones
    3 May 2012 | 5:49 pm
    When I was a kid........ vital Nintendo knowledge, like how to beat a boss or a cool cheat code, was passed from one kid to another at school. You couldn't look it up on the internet when you got stuck. You just figured it out and it worked pretty well. Up Up Down Down Left Right Left Right B A Select Start..... you kept a tape in your "BOOM Box", ready to hit record when your favorite song came on the radio so that you could savor that song over and over again. Sometimes you waited for days just so you could get the entire song..... you had to rewind and fast forward things. Cassette tapes.
  • add this feed to my.Alltop

    shesgotclients.com

  • What Cher and WordPress Have in Common

    Christine
    22 Jan 2015 | 10:00 pm
    “This is my final farewell tour. You can verify it with the AARP. I’m never going to come back, I swear.” –Cher A little confession today. I’ve been teaching WordPress for years (5 to be exact). Last year was the last ever time I was gonna teach it. After that, I was finished, done, finito. It was time to make room for other new offerings in the biz. But the protests have been loud and insistent. I know so many people need this info desperately, and they’ve been very vocal about it! So, I’m doing “a Cher” (or “an Ozzie” if you…
  • How to Stay Continually Inspired (Even When Things Get Rough)

    Christine
    21 Jan 2015 | 10:00 pm
    Creating new habits and processes in our lives often does not come naturally to us. There will have to be a gradual shift from what was to what will be. I’m sure you’ve heard the expression, “Dress for the job you want, not the job you have.” This applies to finding inspiration, especially in times where you’re going through a redefining of self: divorce, starting a new business, losing a lot of weight, or moving across the country, for example. When I was first exploring ideas for my own business, those ideas were shot down by some of the people I shared them with. The last thing I…
  • How Having My Hands Read Changed the Course of My Business

    Christine
    14 Jan 2015 | 10:00 pm
    I’m sure like most people, you’ve wondered what exactly you’re here on Earth for. Almost a year ago I had a hand analysis done that confirmed my life purpose and the legacy I want to leave. In the past, I would have been pretty skeptical of something like this! However, so much was confirmed that I couldn’t ignore it. The purpose of the analysis was to discover where my meaning and fulfillment are found and what I am hardwired to do. I don’t know what your feelings about such analyses are, but it was truly motivational to me and pivotal in my pursuing my life’s purpose. The…
  • Save the Date… New Spring Event!

    Christine
    14 Jan 2015 | 9:55 am
    Last Friday I had the honor of filming an episode for my friend Michele Granberg’s TV show! We talked about my new book and what it takes to succeed as an entrepreneur. (Marketing + Mindset baby!) I’m thankful to Michele for the opportunity, and it was also fun to chat about the “inner” stuff that affects all of us when it comes to creating success and happiness in our lives. This is the stuff that really gets me charged up! I could talk about it endlessly. In fact, I am excited to bring more of this front and center this year, as I am absolutely convinced more than…
  • 3 New Year’s Practices That Changed My Life

    Christine
    7 Jan 2015 | 10:05 am
    Over my time in business I’ve developed a few end-of-year/New Year’s practices, which always help me get into a confident and charged up state of mind as the new year gets under way. After one of my students in the Impact Academy recently asked me about what “rituals” I do this time of year, I felt a new blog post coming on. Here are three practices that I use to set myself up for success: 1. Choosing a word or theme for the year I always pick a word or phrase for the New Year as a beacon to guide me through the coming 12 months. Sometimes it eludes me until the very end of December,…
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
  • 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

    James Anderson
    22 Jan 2015 | 2:55 am
    “Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple. As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes…
  • Content Marketing is a Team Effort

    Lee Odden
    21 Jan 2015 | 5:45 am
    Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur and Adage as well as numerous business inquiries. Less is not always more. One could easily argue we have one of the most efficient content marketing and blogging efforts of any digital marketing agency. But the reality is that…
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    James Anderson
    20 Jan 2015 | 4:32 am
    How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into…
 
  • add this feed to my.Alltop

    Content Matters

  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
  • What makes a great product manager?

    Barry Graubart
    2 Jun 2014 | 12:40 pm
    Most roles at technology companies are pretty easy to define. Software engineers write code. QA analysts test to ensure releases meet requirements. DBA’s set up and manage data schemas. Marketers market and sales reps sell. But ask the typical person to define the product manager role and they’ll struggle. Perhaps they’ll say something like “they own the roadmap” or “they define the requirements”, which are certainly true, but that’s only a part of the product management role. Or, they’ll confuse it with project management, which can be a part of the role, but isn’t the…
  • On Loss (of Data)

    Barry Graubart
    2 Jun 2014 | 7:47 am
    There are two kinds of people - those who have lost data and those who will. That was a truism for most of us who grew up in the PC-era. I learned my lessons early in my career and have been religious about regular backups. In the early days, that was tape and CD; today, it's a mix of cloud backup (Mozy), external hard drive and occasionally burning files to DVDs and storing them in a fireproof safe (as a fire or storm can take out your external drive along with your laptop). But, as we move more and more of our lives to the Cloud, backing up your data becomes more challenging.  My Evernote…
  • With Immediacy Comes Great Responsibility

    Barry Graubart
    26 May 2014 | 12:29 pm
    UPDATE (5/26/14): Rap Genius cofounder Mahbod Moghadam has been fired. Community site Rap Genius sets as their mission to annotate the world - or to become the Internet Talmud. That's a lofty goal and perhaps a worthy one, particularly if they expand into poetry, literature, political speeches and more. But it's also a thorny path, as you look to a community to interpret the words of others. Rap Genius co-founder Mahbod Moghadam learned that today when he decided to annotate and publish the "manifesto" of UCSB mass shooter Elliot Rodger.  Defenders of Rap Genius will note that the words…
  • add this feed to my.Alltop

    FUEL LINES

  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
  • The Invisible Sale for Ad Agency New Business

    Michael Gass
    21 Jan 2015 | 2:00 pm
    A step-by-step guide to create a painless prospecting system.Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and…
  • People You May Know for Ad Agency New Business

    Michael Gass
    9 Jan 2015 | 1:08 pm
    LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile…
  • Win A Ticket To An Ad Agency New Business Workshop in Orlando

    Michael Gass
    6 Jan 2015 | 10:13 am
    Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. This workshop is designed for agency CEOs and their New Business and Senior Account Management teams.Benefits: You will…
  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
  • add this feed to my.Alltop

    Kneale Mann | Leadership

  • Snow Day Revisited

    Kneale Mann
    26 Jan 2015 | 2:30 am
    As the US East Coast gets slammed with another “storm of the century” we can reflect on two things – leadership and technology. I have a friend whose boss demands she is at her desk every weekday no later than 8:30am and cannot leave the office any earlier than 4:45pm. That may be helpful if you’re working on an assembly line but frankly I think it’s short-sighted.We are connected through email and mobile devices, webinars and virtual teaming technology, and if you look at the forward-thinking companies in the world, people aren't measured by the number of hours they spend warming…
  • Introverts vs. Extroverts

    Kneale Mann
    21 Jan 2015 | 3:00 am
    You may know that there seems to be a growing introvert movement going on at the moment. It’s not that there are more introverts in the world, but they seem to be speaking up for themselves which is a very good thing. There are books and seminars, and workshops and websites on introvert leadership, finding your inner extrovert, dealing with chatty people, navigating the business world in your own quiet way, etc.First, introverts aren't quiet. And they aren't one homogeneous group who share all the same traits. Clearly an extrovert gave them that label! A friend nailed it with one…
  • Inspiration Redefined

    Kneale Mann
    16 Jan 2015 | 5:06 am
    In her 2014 TEDTalk, Stella Young discussed inspiration in a frank, open and funny talk that may make you rethink your perspective.Sadly, Stella passed away suddenly last December. Watch this and let her inspire you, even though she may have claimed it was not her purpose in life.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Stella Young
  • What if?

    Kneale Mann
    13 Jan 2015 | 2:00 am
    Those are two fairly innocuous words put together to make a powerful question. It can lead us to possibilities and doubt, options and concern, but if we can park the negative for a moment and focus on the curious, let's see what happens. As an example, you may be looking at making a career change for a hundred different reasons. It could be financial, the situation, lack of advancement, a bad boss, etc. But you are not as happy as you think you could be if you stayed where you are now.Perspective changesIf you ask the question – what if I get a worse job? – that could keep you where you…
  • Labels are Dangerous

    Kneale Mann
    8 Jan 2015 | 3:00 am
    I'm an extrovert introvert who enjoys collaborating in team and group environments but also needs and enjoys some chill time on my own to recharge. I’m an ENFP (Extraversion, Intuition, Feeling, Perception) which means I focus on intuition and external connections. But there is a strong internal piece which is key to process how I feel about things and how they fit into my value system. I live in the world of possibilities – which can trip me up on follow through – but I see life as a gift and literally wake up every day looking forward to the possibilities. I have my share of down…
 
  • add this feed to my.Alltop

    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LobbyFriend: Pop-up Social Networks At Hotels

    Mark Brooks
    26 Jan 2015 | 9:42 am
    USA TODAY - Jan 25 - The app will enable users to get information on events near and at the property, as well as send messages to other guests for the length of a hotel stay. LobbyFriend launched in February 2012, and will be in four more U.S. properties by March. Hotels pay on average $100 a month for LobbyFriend, which guests can use when they access the hotel's Wi-Fi. Users can remain anonymous, fill out a profile, sign in with Facebook or even create an avatar. by Charisse JonesSee full article at USA Today See all posts on LobbyFriend
  • Thanks To Our Sponsors

    Mark Brooks
    24 Jan 2015 | 11:58 am
  • Facebook Accused Of Playing Monopoly With Virtual Currencies

    Mark Brooks
    24 Jan 2015 | 11:55 am
    FORBES - Jan 23 - In an antitrust lawsuit, Social Ranger LLC claims that Facebook parlayed its dominance of social gaming into an unlawful monopoly. They claim game developers were invited to its social network platform to attract subscribers, telling the developers that they could keep any money earned. When Facebook purportedly saw how much money developers were making, it launched its own virtual currency and service provider and made game developers use it instead of the variety of virtual currencies and service providers available. The social gaming market in the US was valued at over…
  • Twitter Partners With Bing For Language Translation

    Mark Brooks
    23 Jan 2015 | 10:13 am
    IDG NEWS SERVICE - Jan 23 - A globe icon may now appear in the top right corner of tweets that are not in the user's selected language. For those tweets, when the user clicks to expand them, the translated text will appear underneath the original. The feature works on iOS, Android, the desktop and TweetDeck. by Zach Miners See full article at Techworld See all posts on Twitter
  • Xing Buys Intelligence Competence Center

    Mark Brooks
    23 Jan 2015 | 10:02 am
    RTTNEWS - Jan 22 - Xing AG has acquired all shares in Aschaffenburg-based Intelligence Competence Center (Deutschland) AG, the operator of the largest jobs search engine in German-speaking countries. Xing AG has to make an aggregate payment of approximately 6.3M euros to all shareholders and depending on the achievement of operating targets for 2015 and 2016, the main shareholder and founder of Intelligence Competence Center (Deutschland) AG may receive additional purchase price payments of up to 2.4M euros by February 2017. See full article at RTT News See all posts on Xing
  • add this feed to my.Alltop

    Sydney: Unfiltered.

  • Being the Boss – Day 23: #Fearlessin15 Challenge

    Sydney
    23 Jan 2015 | 3:21 pm
    Here’s the deal, team. Back in August, when Hello Fearless (founded by one of the coolest chicks I know, Sara Davidson) launched their Boss School, I was wanting to join. When I actually started weighing pros and cons in October when the course was getting ready to start, I had just barely scratched the surface […] The post Being the Boss – Day 23: #Fearlessin15 Challenge appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 22: I don’t know where I live.

    Sydney
    22 Jan 2015 | 4:55 pm
    Real talk: this week, it’s been hard to keep up with writing every day. Partially because the internet at the house was 10 kinds of wonky, partially because I was feeling a bit lazy as a result of the shitty internet connection, but mostly because I’m getting the point where I’m coming back into my own, and […] The post Being the Boss – Day 22: I don’t know where I live. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 21: Catching Up.

    Sydney
    21 Jan 2015 | 3:45 pm
    OH MY GOD YOU GUYS I AM SO SORE. It’s almost comical, really. But enough about that. I want to talk about connecting with people, and reconnecting for that matter. How many times have you said “oh, we should catch up!” as a formality, and not really meant it? Or maybe you meant it but […] The post Being the Boss – Day 21: Catching Up. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 20: I’m joining the circus.

    Sydney
    20 Jan 2015 | 1:11 pm
    It’s been a long time since I’ve learned how to do something for the first time. Today, Barry and I went to the Santa Monica Pier to learn how to fly on the trapeze. Yes, trapeze. There’s a lot of cool stuff that happens as a result of being a part of the skydiving community. […] The post Being the Boss – Day 20: I’m joining the circus. appeared first on Sydney: Unfiltered..
  • Being the Boss – Day 19: Emotional Hangover.

    Sydney
    19 Jan 2015 | 12:57 pm
    Have you ever had an emotional hangover? I have, and it usually happens after some moment or life-happening where I’ve either given my heart and soul for months on end (planning a big event) or after I let go of something that I’ve been holding on to for awhile. When I woke up this morning, […] The post Being the Boss – Day 19: Emotional Hangover. appeared first on Sydney: Unfiltered..
  • add this feed to my.Alltop

    Jeff Korhan - New Media and Small Business Marketing

  • Modern Media: How to Build Your Business Reputation

    Jeff Korhan
    19 Jan 2015 | 12:05 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning to tell better stories and how to help our target audience, while of course…
  • Business Communication: How to Build Relationships with Technology

    Jeff Korhan
    13 Jan 2015 | 3:03 pm
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways for using them well. You should also be ready to take notes too because Terry shares…
  • Business Podcasting: How To Start a Podcast

    Jeff Korhan
    3 Jan 2015 | 11:36 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a few of the recommended resources within these notes, but only for products and services that I…
  • Business Podcast: How Every Business Can Benefit from Podcasting

    Jeff Korhan
    27 Dec 2014 | 12:52 am
    Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by the Simple Podcast Press Player This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan.  In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 episodes I now understand their enthusiasm. If anything, I would say they undersold the…
  • Buyers Seek Solutions to Meaningful Problems

    Jeff Korhan
    22 Dec 2014 | 2:58 am
    If your business is not enjoying the growth it deserves, then your buyers may not fully understand the meaning of the problems for which your products and services are the solution. I know, because my business recently made breakthroughs in this area. Action is the Result of Understanding Relationships between buyers and sellers develop when there is a mutual understanding. Many sellers assume the buyer understands his or her problem, and they therefore focus on the solution. It is vital to help people understand their current condition, and what happens if they do nothing. This can be…
 
  • add this feed to my.Alltop

    Phil Gerbyshak

  • 3 words for 2015

    Phil Gerbyshak
    31 Dec 2014 | 1:02 pm
    I don’t do resolutions. They don’t work for me for long, and they don’t help me achieve more or even feel better. I do do 3 words, to focus on and to look through as a lens to make my decisions. When faced with a hard decision, I ask myself if this is in alignment with my 3 words. If it aligns, I do it. If it doesn’t, I don’t. Works really well for me. Last year, I focused on Amplify, Integrity and Rhythm, AIR. And it worked great! I had a year to remember, with a magazine cover, lots of great speaking engagements, a redesign of my website, and I slowed my…
  • Entitlement

    Phil Gerbyshak
    17 Dec 2014 | 5:30 am
    Note from Phil: What follows is an insightful guest post from Sandy Shugart, author of Leadership in the Crucible of Work. I received a copy of Sandy’s book from his publicist, and I’m excited to dive into it. I think you’ll enjoy this article too, as it’s not your traditional leadership babble, but rather a strong look at the idea of entitlement, something many struggle from. Enjoy the article! I recently heard a radio-rant on “excessive compensation,” a popular topic soon after the financial meltdown a few years ago, but not so common now, as the stark reality of…
  • Your business needs a website

    Phil Gerbyshak
    9 Dec 2014 | 12:25 pm
    This is a Sponsored post written by me on behalf of .com & .net, powered by Verisign for SocialSpark. All opinions are 100% mine. Do you know that 91% of consumers look online for local good and services?1 And 56% do not trust a business without a website?2 You know you need a website, but how do you get started? What parts do you need, and how do you get it done? I get asked these questions all the time. Over the years, I’ve worked on building a website. Some I’ve built myself, but usually, I’ve worked with a designer to get them built and designed more quickly and…
  • How To Calmly Manage A New Business

    Phil Gerbyshak
    24 Nov 2014 | 6:36 am
    Admittedly, it’s not easy to run a small business, and the notion that it can be done calmly may appear to border on the absurd. After all, there always appears to be a steady increase in the number of tasks that you believe necessary to take care of immediately. Your situation is analogous to someone who has to perpetually juggle an increasing number of balls in the air. Naturally, all this can lead to stress in the workplace, conflicts at home with your family, sleepless nights, and a deep sense of exhaustion. In fact, if this negative spiral is not interrupted, it can even lead to your…
  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • add this feed to my.Alltop

    Social Media University, Global

  • Tweets have more Capitol Clout than Email

    Lee Aase
    6 Jan 2015 | 6:12 pm
    Before I began my career in health care, I worked for 14 years in political and government jobs at the local, state and national level. The last of those was as press secretary for former U.S. Rep. Gil Gutknecht. I had helped Gil set up his first Web site, but when I left in 2000 the Internet hadn’t yet gotten to be a big thing in politics. And social media platforms like Facebook and Twitter were nonexistent. In the post-9/11 era and in the aftermath of the anthrax scare, email took over as the highest impact means for citizens to communicate with their members of Congress. This…
  • Unbroken: Paying it Forward

    Lee Aase
    25 Dec 2014 | 7:22 pm
    I vividly remember reading this post by Scott Johnson on Power Line in Nov. 2010 about Unbroken, Lauren Hillenbrand’s book on the life of Olympic athlete/WW II bombadier/shark fighter/Japanese POW camp survivor Louis Zamperini. As Johnson wrote: Reading Janet Maslin’s review of the book last week, I felt bad not even to have heard of Zamperini previously. But, as Oney and Journal reviewer James Hornfischer point out, Hillenbrand hadn’t heard of him either before she undertook the research for Seabiscuit…Zamperini’s story should be common knowledge, especially while…
  • A PDA for My BFF and Holiday Greetings for You

    Lee Aase
    22 Dec 2014 | 6:09 am
    On December 22, 1984 at 11 a.m. I stood at the front of St. Peter’s Lutheran Church in New Richland, Minnesota with a lump in my throat as the most beautiful vision I can imagine walked down the aisle on the arm of my soon-to-be Father-in-Law. On that day, I married my best friend, and for three decades the Lord has blessed us with a wonderful life together. As we heard on our Wedding Day, He told our first parents, Adam and Eve, to be fruitful and multiply, to fill the earth and subdue it. Since then, Lisa and I have done our part to fulfill that cultural mandate. Here’s what we…
  • Day One in Dubai

    Lee Aase
    9 Nov 2014 | 6:02 pm
    Note: As described in this post, I’m in Dubai as a member of the Global Agenda Council on Social Media for the World Economic Forum. I’ll be sharing some of experiences here on SMUG. I arrived in Dubai about 7:30 p.m. Saturday night, feeling reasonably well-rested after the 14-hour flight from Seattle by way of the North Pole. The service on Emirates Air Boeing 777 was outstanding, as was the seating (or bedding) in Business Class.     So the result was that I was energized for a big day yesterday. The coordinator for our Global Agenda Council on Social Media advised…
  • Off to Dubai!

    Lee Aase
    7 Nov 2014 | 4:09 pm
    I’m writing this from the International Lounge at the airport in Seattle, as I am waiting for the boarding call for my flight to Dubai, in the United Arab Emirates. In September, I was invited and accepted an appointment to a two-year term on the Global Agenda Council on Social Media, which is sponsored by the World Economic Forum. Most of our meetings are by videoconference, but we meet face-to-face once per year in Dubai. The first of these meetings starts Sunday afternoon. I have a lot of reading to do to prepare, and thankfully have a 14-hour flight on Emirates Air in which to do…
  • add this feed to my.Alltop

    AreWeConnected.com

  • What to do with your old phone

    Mike Mueller
    20 Jan 2015 | 12:21 pm
    When that old computer dies you take it to a certified e-waste recycler for disposal. What do you do with your old phone? Here's a few important thoughts Continue reading → The post What to do with your old phone appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • UPDATE: Spammy emails in MailChimp

    Mike Mueller
    13 Jan 2015 | 5:00 am
    I just wanted to follow up with my recent post where I noticed I was getting a bunch of spammy emails subscribing to my newsletter. I reached out for professional help but here's how I ended up fixing it myself. Continue reading → The post UPDATE: Spammy emails in MailChimp appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
 
  • add this feed to my.Alltop

    SociableBlog

  • 6 Ways Teachers Can Harness The Power Of Pinterest

    Sharen Stuart
    26 Jan 2015 | 12:26 pm
    When you think of social media sites, you think about sharing pictures and videos and connecting with friends. But, there is one website that is truly ideal for teachers… and it is called Pinterest. Pinterest allows teachers to do many great things in terms of teaching and learning in a very convenient and fun manner. If you are a teacher, then get ready to explore a new and exciting world of opportunities that Pinterest brings to you. They will enhance your productivity in no time. 1. Pinterest can be Used to Share Assignment Details It’s easy for teachers to create pages with detailed…
  • 3 Ways to Protect Your Ecommerce Sites from Hackers

    Social Guy
    20 Jan 2015 | 2:59 pm
    Department stores hire plain clothes security guards and install unobtrusive cameras everywhere to protect their merchandise because their biggest losses come from people simply waltzing in and stealing their stuff. The same is true online. Ecommerce stores also have thieves, although they are given the daredevil name of “hackers,” which makes them sound like smart geeks; but they are as cold and calculating as street-smart thieves. Now that you understand why you should protect an eCommerce site, let’s talk about 3 practical things you can do to make sure you are taking computer…
  • Using Social Networks as Powerful Advertising Tools

    Ivan Dimitrijevic
    14 Jan 2015 | 7:19 am
    Everyone has an account on any given social network, or two, or three, or all of them, and this is just a way of showing how addicted we are to them. No matter whether we are using them for posting pictures of cute kittens and babies, or if we are using them for some alternative business purposes, social networks are here – and they are going to stay. They present a perfect online gathering place, each of them catering to a different group of people; some are more inclined toward business users, while others are better for the visually inclined. They cater to both genders, all nationalities…
  • 5 Social Media Mistakes You Probably Don’t Know You’re Making

    Matthew Yeoman
    13 Jan 2015 | 11:15 am
    Using social media as an individual is easy – you just say whatever you feel like saying. A corporate social media account requires a bit more tact than that. A number of people just starting out in the corporate social media world fail to realize this and make a number of mistakes without knowing it. Here are 5 common mistakes that brands make on their new social media profiles without even realizing it! 1) TMI: The Too much Information syndrome A personable social media account for your brand is always great. An account that goes too far, and gets a little too personal, is a terrible…
  • The Effects of Social Media on Child Education

    Roxanne
    12 Jan 2015 | 8:42 am
    Social media refers to any application or website that allows users to participate in social networking and enables them to create and share information. As known by now, such websites include Facebook, Instagram, YouTube, Twitter, GooglePlus and of course, blogs and v-blogs. This article discusses the importance of filtering information for children who surf the web and engage in social media interactions. Of course, effects can be both positive and negative, and that is the reason why we have to take action. “It is better to prevent than to treat”, says an old quote. Social Media…
  • add this feed to my.Alltop

    adesblog.com

  • Animated Loading Indicator Icons (SVG)

    admin
    7 Jan 2015 | 4:36 pm
    Here is a collection of cool loading indicator icons in SVG format. It’s free and open source.  Download them directly in zipped format here. URL:  http://samherbert.net/svg-loaders/
  • Zapier – Automate the Obvious

    admin
    6 Jan 2015 | 4:00 pm
    If you are a fan of IFTTT, then you will love Zapier too. Zapier is like an advanced version of IFTTT that is primarily targeted on power users and web developers. Below is a recipe of mine that I created, it does the following; when I forward particular email to Zapier email, it creates a new card in my Trello account, in the predefined Dashboard, under the “To-Do” column. Attachments of the email is also passed on to Trello card as attachments. You can also tag particular default users to the newly created card. It just saves tons of time.. Zapier supports tons of platforms…
  • Knowledge vs Experience

    admin
    5 Jan 2015 | 7:23 pm
    Self-explanatory.. source: unknown This is what Steve Jobs said in his popular Commencement Address in 2005 at Stanford University regarding “connecting dots“: ..you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
  • Web Design Trends for 2015

    admin
    4 Jan 2015 | 7:49 pm
    Full screen web design has been around for some time now, it used to be particularly popular in design agency websites, photography sites, web designer portfolios etc. However, it looks like 2015 will be the year for full-screen web design. Here are some of the websites which have implemented full screen design: Storj.io PayPal Google Maps Evernote Pair.com Ted Delicious What other cool full-screen websites you have noticed? Mention them in the comments section.
  • How to Build an MVP Correctly

    admin
    29 Dec 2014 | 2:41 am
    This sums up nicely on how to build a minimum viable product (MVP) correctly. source: author unknown.
 
  • add this feed to my.Alltop

    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LobbyFriend: Pop-up Social Networks At Hotels

    Mark Brooks
    26 Jan 2015 | 9:42 am
    USA TODAY - Jan 25 - The app will enable users to get information on events near and at the property, as well as send messages to other guests for the length of a hotel stay. LobbyFriend launched in February 2012, and will be in four more U.S. properties by March. Hotels pay on average $100 a month for LobbyFriend, which guests can use when they access the hotel's Wi-Fi. Users can remain anonymous, fill out a profile, sign in with Facebook or even create an avatar. by Charisse JonesSee full article at USA Today See all posts on LobbyFriend
  • Thanks To Our Sponsors

    Mark Brooks
    24 Jan 2015 | 11:58 am
  • Facebook Accused Of Playing Monopoly With Virtual Currencies

    Mark Brooks
    24 Jan 2015 | 11:55 am
    FORBES - Jan 23 - In an antitrust lawsuit, Social Ranger LLC claims that Facebook parlayed its dominance of social gaming into an unlawful monopoly. They claim game developers were invited to its social network platform to attract subscribers, telling the developers that they could keep any money earned. When Facebook purportedly saw how much money developers were making, it launched its own virtual currency and service provider and made game developers use it instead of the variety of virtual currencies and service providers available. The social gaming market in the US was valued at over…
  • Twitter Partners With Bing For Language Translation

    Mark Brooks
    23 Jan 2015 | 10:13 am
    IDG NEWS SERVICE - Jan 23 - A globe icon may now appear in the top right corner of tweets that are not in the user's selected language. For those tweets, when the user clicks to expand them, the translated text will appear underneath the original. The feature works on iOS, Android, the desktop and TweetDeck. by Zach Miners See full article at Techworld See all posts on Twitter
  • Xing Buys Intelligence Competence Center

    Mark Brooks
    23 Jan 2015 | 10:02 am
    RTTNEWS - Jan 22 - Xing AG has acquired all shares in Aschaffenburg-based Intelligence Competence Center (Deutschland) AG, the operator of the largest jobs search engine in German-speaking countries. Xing AG has to make an aggregate payment of approximately 6.3M euros to all shareholders and depending on the achievement of operating targets for 2015 and 2016, the main shareholder and founder of Intelligence Competence Center (Deutschland) AG may receive additional purchase price payments of up to 2.4M euros by February 2017. See full article at RTT News See all posts on Xing
  • add this feed to my.Alltop

    prTini

  • Triple Shot: Visual Storytelling Tools

    Heather Whaling
    16 Jan 2015 | 7:07 am
    This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard – Flipboard’s magazines have always been helpful for trend/news monitoring and content discovery. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the…
  • Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Dec 2014 | 6:20 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in 2015 10 Productivity Strategies Backed by Science Facebook Creates ‘Empathy’ Team to Relate to Users What Athletes Can Teach You About Embracing Diversity (client) Hacking The Tweet Stream 10 Productivity Strategies Backed by Science 7 Holiday Season Survival Tips…
  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
  • Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    12 Dec 2014 | 6:17 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  10 PR Stunts That Won 2014 Inside Square’s Winning PR Strategy Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat Land Your Dream Job Through Social Media Savvy (client) Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas Oh, Snap! Instagram Has More Users Than Twitter Three Tips for Improving Twitter Ad Campaigns 10 Pinterest Tips for Smart Brands 14 Recent Changes to Twitter, Facebook and More That Social…
  • Embarrassing, but … a Quick Gender Bias Lesson

    Heather Whaling
    8 Dec 2014 | 6:55 am
    A FATHER and his son are in a car accident. The father is killed and the son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate, because this boy is my son.” This little brain-teaser is the opening line in a New York Times article on gender stereotypes. They report that 40-75% of people can’t figure it out. I read it and easily came to a conclusion: The boy had two fathers. Gay men are becoming parents more quickly, so that’s not really all that far-fetched at all. Then, I read the next paragraph before my own gender bias hit…
  • add this feed to my.Alltop

    Tech in Asia

  • Unlicensed drone pilots in Thailand could spend a year in jail under new law

    Paul Bischoff
    26 Jan 2015 | 9:30 pm
    Thailand’s transport ministry next month will implement new regulations prohibiting the unlicensed use of aerial drones, according to Thai PBS. The ministry says the drones are a threat to aviation safety, national security, and privacy. While "drone" can have many meanings, in this case it refers to any unmanned aerial vehicle, primarily multi-rotor helicopters. The country’s air chief marshal Prajin Juntong says the new regulation is being drawn up by the Civil Aviation Department under the Air Navigation Act and will be submitted to the cabinet for approval before…
  • Japanese porn megasite goes into robotics. But it’s not what you think

    David Corbin
    26 Jan 2015 | 9:16 pm
    DMM Japan. If you know that name, there is a 97 percent possibility you’ve watched Japanese porn. The company (corporate site – SFW), purveyors of the internet’s more salacious offerings, might have made its bones trading on free time and male curiosity, but it wants to be known for much more. DMM is now adding something new – robotics. Today, DMM announced its jump into the burgeoning robotics space. CNET Japan is reporting that the strategy has four branches – make industrial-grade robotic technology accessible for everyday use, import/export robots, provide a robot…
  • After seeing his parents battle diabetes for 25 years, an entrepreneur made a smart blood sugar tracker

    Steven Millward
    26 Jan 2015 | 8:46 pm
    Shreekant Pawar (second from right) with the Diabeto team. For Shreekant Pawar, his parents were the “first validation” of what he’d just made and is now hoping to sell. After seeing their ongoing battle with diabetes for 25 years, he’s now got them using the smart blood sugar tracker that his startup has made. The gizmo and accompanying app also help Pawar to monitor his parents’ blood sugar levels and receive alerts if the numbers drop. Now, after more than three years of preparation work and six hardware prototypes, India-based startup Diabeto is crowdfunding…
  • Indonesian flash sales startup VIP Plaza snags series A funding to start Southeast Asia expansion

    Leighton Cosseboom
    26 Jan 2015 | 5:00 pm
    Indonesia’s VIP Plaza, a fashion flash sales site, today announced a series A round of funding from Yahoo Japan Capital (YJ Capital), a venture subsidiary of Yahoo Japan. The amount is not disclosed. Tesong Kim, co-founder of VIP Plaza, says the new funds will be used to beef up the ecommerce store’s marketing activity and help VIP Plaza reach more consumers across Indonesia. He also says VIP Plaza is looking to expand globally, starting with a brand new office in Malaysia that opened recently. The funding round marks YJ Capital’s first investment in Indonesia and further strengthens…
  • WeChat ads are live, and big foreign brands are in on the ground floor

    C. Custer
    26 Jan 2015 | 9:23 am
    Just a few days after testing ads in the WeChat timeline, Tencent has brought WeChat advertising live. Regular ads in the service began appearing in users’ timelines over the weekend, and among the first ones to pop up were advertisements for global brands BMW and Coca-Cola (pictured below). Chinese smartphone maker Vivo also has ads on the service. It’s no surprise that global brands are interested in getting in on the ground floor of WeChat advertising. The service current boasts nearly 500 million active users, and it continues to grow. But reaction to the ads among users is…
 
  • add this feed to my.Alltop

    Room 214

  • SEO in 2015: The Importance of Engagement & Chasing the Unknowns

    Scott Shelton
    23 Jan 2015 | 3:29 pm
    What do we know about SEO, about how to improve our rankings and traffic from organic search? We know that links matter, specifically high quality links from authoritative sources. This has been true for as long as SEO has existed as a practice. We know that content is king. Unique, informative and helpful content creates engagement and drives links. We know that certain technical website attributes affect our search results. Site architecture, site speed, meta data, URLs, image optimization – these are all things proven and even acknowledged by Google to have an effect on rankings.
  • Facebook Image Sizes Quick Reference Infographic (2015)

    Brent Walker
    23 Jan 2015 | 2:25 am
    Knowing what size to create and upload photos to the ever-changing landscape that is Facebook can push even the calmest people to the brink, so we collected all the information you could need into an easy-to-read and visual infographic detailing every image you’ll ever upload. We outline the recommended upload size, and display sizes of profile & cover photos, shared images, shared links, and highlighted images. You can also download our handy cover photo templates as Adobe Illustrator Template(.ait), and Photoshop(.psd) files. 
  • Twitter Image Sizes Quick Reference Infographic (2015)

    Brent Walker
    22 Jan 2015 | 7:35 am
    Images on Twitter seem simple, but there are a lot of nuances to the sizes images are uploaded and displayed at – especially with Twitter’s responsive layout. This infographic should act as a quick-reference guide to optimizing the images on your Twitter feed for maximum effect and engagement. We outline the recommended upload size, and display sizes of profile & cover photos, and in-stream photos, both minimized and expanded. You can also download our handy cover photo templates as Adobe Illustrator Template(.ait), and Photoshop(.psd) files.
  • #COTW: McDondald’s 2015 Rebranding Efforts

    Megan Moran
    21 Jan 2015 | 3:11 pm
    McDonald’s is a brand that’s already making waves in the New Year. Publicis Groupe’s Leo Burnett won the company’s business in August, with the promise of refreshing McDonald’s image. The agency has brought new life to the phrase “I’m Lovin’ It” and is attempting to bring a more community feel to McDonald’s and the food produced by the worldwide corporation. The ‘rebrand’ has come to life in commercials featuring traditional and popular enemies putting aside their differences to share love instead. In addition, they have introduced fruit options to the traditional…
  • Kick SaaS Churn Calculator

    Caitlin Sherwood
    20 Jan 2015 | 2:27 pm
    What is this tool? For SaaS marketers, determining churn rate is an ongoing struggle and constantly moving metric. This calculator helps marketers get up-to-date metrics that help them determine the success of their marketing activities. What is Churn?  Churn is the measurement of how many customers a SaaS company loses per period as a percentage of their overall customer base. This number is a benchmark that helps SaaS Marketers evaluate their activities and adjust their strategies. Churn = # of customers lost over set time period / total customers at end of period Sign up to receive our…
  • add this feed to my.Alltop

    BuzzShift.com

  • 5 Ways to Invest In Your Brand

    Eddy Badrina
    23 Jan 2015 | 8:47 am
    Successful companies have to juggle lots of moving parts: product, sales, logistics, operations, financial metrics. However, the most important driver of success is something that many organizations fail to focus on: their own brand. Originally, a brand was a symbol that differentiated one rancher’s livestock from another. Today, a brand is the sum of the characteristics that make its service or products recognizable. It’s so much more than a logo, and includes everything from the layout of your store to what you talk about (and how you talk about it) on social media. Peter Thiel, in his…
  • 25 Must-Attend Digital Conferences in 2015

    Cameron Gawley
    15 Jan 2015 | 1:42 pm
    Every year, the BuzzShift team reviews all the best digital conferences across the globe. All BuzzShift employees receive a yearly $1,500 conference budget to help them grow in their roles. The reality is, you can learn a lot from these conferences. Not only are you learning from the experts, but these conferences are also a great place to collaborate and build your network. For 2015 we hand-selected a list of the “Must Attend” digital conferences based on overall quality, content, network opportunities, and potential key learnings.  Below is our list of the top 25 conferences…
  • The Big Guide to Social Media Dimensions

    Cameron Gawley
    22 Jan 2014 | 4:00 am
    The appearance of your company’s social media profiles can be just as important as the way your own website looks. Unfortunately, you have much less creative control on the social networks. You can only work within their standard templates and drop in your own images and text. And each network has its own standard sizes, which often adjust depending on the type of screen you view it on; use the wrong image dimensions in your design, and the results can look amateurish at best. To help you design a professional social media presence that will look great on all networks and all devices,…
  • How Microblogging Can Solve Content Creation Gridlock

    Cameron Gawley
    18 Dec 2013 | 4:12 am
    In the triathlon world, there’s a saying that goes, “You can’t win a race during the swim, but you can certainly lose it.” So it goes with a content strategy, and especially a company blog. It’s my opinion that even with all the fanfare around content strategy, creation alone won’t cut it. Innovative marketing, analysis, and design along with informed marketing decisions are the vital organs of a vibrant content marketing strategy. But with that said, if you don’t create content, you’ll flounder quickly among the competition (and you also…
  • 3 Design Tips for Creating Apps for Kids

    micahdavis
    3 Dec 2013 | 4:00 am
    Our friends over at Oven Bits, an app design agency, have agreed to share some of their design expertise with our BuzzShift blog readers. Below is a post by Oven Bits designer Micah Davis. Be sure to check out their blog for upcoming posts from the BuzzShift team. Kids today are using technology from a very young age. A parent’s smartphone or tablet often doubles as a toy, teaching tool, or digital babysitter for their children. Designing kid-friendly apps is a much different experience than designing for adults, though. It involves more than just using bright colors and drawing cheerful…
  • add this feed to my.Alltop

    Position²

  • Responsive Web Design (RWD) – What you should know and much more…| Best of the Week

    Team Position²
    23 Jan 2015 | 4:27 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Responsive Web Design (RWD) – What you should know? Mobile web users are a new class of consumers, albeit a lucrative one. Digital marketers can ill afford to give them a pass. This makes responsive web design highly desirable. Read this blog to find out more. Content Marketing: What to Consider Before You Outsource Seven Conversion Rate Tactics That Increased Sales by $21 Million How to Define, Track, and Optimize PPC AdWords ROI Are Keywords Relevant to SEO in…
  • Yahoo Market Share Rises after Mozilla Deal!

    Team Position²
    23 Jan 2015 | 4:27 am
    Yahoo had got into an exclusive agreement with Mozilla in November 2014. As per this deal, Yahoo became the default search engine for Mozilla PC and mobile browsers. This was a “strategic five-year partnership” and as part of the deal, Yahoo started offering enhanced search experiences. Yahoo featured a clear, modern and immersive design with inputs from the Mozilla team. Source This deal seems to have paid Yahoo rich dividends. This is clearly evident in the latest comScore released for US desktop search engine rankings. As per this data, Yahoo has seen an increase of 1.6% in US…
  • WhatsApp Gets a Desktop Avatar

    Team Position²
    22 Jan 2015 | 3:28 am
    It is the sign of the changing times. Convergence is the way to go in the digital world. Less than a year ago, the social media giant Facebook had bought the mobile messaging service WhatsApp for around $19 billion! Now Facebook is going for a major makeover for the app. Going forward you can access WhatsApp on your desktop or laptop PCs. This would basically be a mirror of the app on your phone and you would still need an Internet-connected phone. All your message though will reside on your phone and the desktop would just be an interface for you to send and receive messages. This is…
  • Responsive Web Design (RWD) – What you should know?

    John Bosco
    21 Jan 2015 | 4:32 am
    The use of mobile devices with differing display sizes to browse the web has all but erupted overnight, and most websites haven’t been optimized to handle the variety of screens. Enter Responsive Web Design (RWD), a technique capable of rendering the same content without disruption across devices with varying screen sizes. What is Responsive Web Design? Responsive web design is a web development approach that enables dynamic changes to the appearance of a web page, depending on the screen size and orientation of the device used. It’s a technique for building websites that works on mobile…
  • Google’s Data Platform Changes Imminent

    Team Position²
    19 Jan 2015 | 4:40 am
    Google is the market leader as far as online advertising is concerned. But of late there are a few other competitors that are threatening Google’s hegemony in this space. This has obviously got the search engine giant quite perturbed and it is no mood to give away its share of the lucrative online ad business without a fight. The Facebook Atlas platform seems to be one of the toughest competitors that the Google ad network had to face since a very long time. Google intends to respond to such threats by restricting its ad network to data management platforms. This has naturally got…
 
  • add this feed to my.Alltop

    The Next Web

  • Facebook and Instagram are down right now

    Abhimanyu Ghoshal
    26 Jan 2015 | 10:26 pm
    Users worldwide are experiencing issues connecting to Facebook and Instagram, both on the Web and via mobile apps. It’s not clear what’s causing the outage, which first occurred around 1:10am ET. However, Facebook-owned mobile messaging service WhatsApp is running as usual. We’ve contacted Facebook for more details and will update this post as soon as we hear back.
  • Dropbox acquires visual collaboration platform Pixelapse

    Abhimanyu Ghoshal
    26 Jan 2015 | 8:57 pm
    Dropbox has acquired visual version control and collaboration platform Pixelapse today for an undisclosed sum. Pixelapse will work towards integrating its service into Dropbox over the next year. Pixelapse gives users version control over their graphics projects, and works across Windows and Mac on over 50 file formats covering apps like Adobe’s Photoshop and Illustrator, as well as Graffle and Sketch. It also lets teams collaborate on files by offering annotation and visual comparison tools. Pixelapse says it will continue to work as a standalone product for existing users over this year…
  • Forget annual reports; create a sound sculpture to track your company’s performance

    Jackie Dove
    26 Jan 2015 | 4:20 pm
    So here’s a novel way to track your corporate performance: Generate a multimedia sculpture. You might think that’s a little over the top, but considering how hard you work to gather and analyze all those dry, boring numbers, a sound sculpture is much more fun — and certainly more creative. At least that was the idea behind the recently released project by New York design agency, Hush Studios. Hush decided to experiment with translating quantified numerical data into a five-foot sculpture complete with gesture-controlled music. The input consists of data collected for each week of…
  • Yelp for Android and iOS updated with event RSVP and improved media upload

    Napier Lopez
    26 Jan 2015 | 1:54 pm
    Yelp users on Android and iOS are getting a couple of small but useful feature updates today. First up, you can now RSVP to events on your mobile device. When you check out your profile, you’ll be able to view and comment on all the events you’re attending. Yelp is also improving the photo and video upload expreince. The company says sharing media from your phone’s library should be a lot more efficient, with quick access to your library as well as taking a new photo or video. Lastly, Bookmarks for iOS users are getting sped up, while the Android… This story continues at The Next…
  • Nest to replace old Dropcams for free before they stop working in April

    Owen Williams
    26 Jan 2015 | 12:50 pm
    Gigaom reports today that Nest is offering a replacement program for anyone who purchased an original Dropcam or Dropcam Echo before they stop functioning in April. The old cameras are set to stop functioning in April as Nest upgrades its IP-camera software, adding new features that the older cameras weren’t capable of. The company said the upgrade program is because it’ll “no longer be able to give Original Dropcam and Dropcam Echo owners an experience that meets our standards.” Affected users don’t need to do anything; Nest will get in touch to arrange their free Dropcam…
  • add this feed to my.Alltop

    Jennings Social Media Marketing

  • Social Media Marketing 101: CMO & CEO 2015 Tips & Tactics

    Heather Waugh
    26 Jan 2015 | 6:09 am
    By Valerie Jennings, CEO of JSMM Hi there…are you thinking about giving your social media marketing an overhaul? Think again before you dust off the old playbook from 2014. There are a few things you need to know before you set up your next planning meeting with the marketing department or vendor. For instance, did you know that we really haven’t seen any new products, campaign programs or super cool incentivized sales or promo platforms for social media in a while? Do you know why? Social media has plateaued. Photo by: Jason A Howie / Foter / CC By Let me give you a little historical…
  • JSMM & VBM To Attend Outdoor Retailer Winter Market 2015

    Heather Waugh
    19 Jan 2015 | 7:51 am
    If you like cold weather and extreme outdoor sports, then the 2015 Outdoor Retailer Winter Market is for you. Jennings Social Media Marketing and Viral Bolt Media will be there! We represent many badass extreme sports brands. Bryan Richard, director of digital strategy for VBM, will be heading there this week to meet with companies that want to sell more gear. Photo Credit: Outdoor Retailer This year the Outdoor Retailer Winter Market runs from January 21-24 at the Salt Palace Convention Center in Salt Lake City. The event showcases retailers, manufacturers and professionals in the winter…
  • Jennings Social Media Marketing & Viral Bolt Media Attends Consumer Electronics Show 2015

    Heather Waugh
    9 Jan 2015 | 11:45 am
    The International Consumer Electronics Show takes place in Las Vegas every January and features thousands of electronics and technology creations from companies all over the world. Those companies range from startups to multi-billion dollar companies all competing for eyes and attention to get their products on the market and in the public eye. Jennings Social Media Marketing has documented success in the retail e-commerce and technological marketplace, so it seemed like the perfect place to network, make some new friends and introduce ourselves to potential new clients. Bryan Richard, who…
  • Jennings Social Media Marketing Makes Predictions For ROI And Gaining Traction In 2015

    Heather Waugh
    2 Jan 2015 | 12:24 pm
    Jennings Social Media Marketing has released its predictions for 2015. For the past several years, JSMM has been at the forefront of social media and its CEO, Valerie Jennings, is viewed as an early adopter due to the face she introduced social media tactics to companies well before social media was even spoken about inside corporate boardrooms. JSMM reviewed large volumes of data from a wide range of clients including travel, tourism, technology, automotive, manufacturing and more to reach conclusions about 2015 predictions. Many research and analysis reports were conducted in several key…
  • APT Motovox, Inc. Revs Up A Roaring Testimonial For Jennings Social Media Marketing

    Heather Waugh
    19 Dec 2014 | 11:14 am
    Jennings Social Media Marketing has received a top-tier review from Mike Malina, director of marketing at APT Motovox, Inc. Motovox is a publicly traded company based in Kansas City, Missouri that builds mini bikes, pit bikes, go-karts and scooters from the ground up. In mid-2014, Motovox acquired Motoped, which is a customizable line of bikes, think a mix of a motorcycle, moped and bicycle, that is designed to go where standard motorcycles can’t. When the acquisition occurred, Motovox retained JSMM for social media marketing to help build the company’s brand and online footprint. Malina…
  • add this feed to my.Alltop

    Jason Yormark

  • Why “What Women Want In A Man” Lists Are Bullshit

    Jason Yormark
    14 Jan 2015 | 9:00 am
    You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of shit. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women. These lists never have any real thought or actionable direction. Sometimes these lists have claims…
  • 5 Sure Fire Tips That Will Have You Cutting The Cable Cord

    Jason Yormark
    7 Jan 2015 | 9:00 am
    After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be. I figured I would just figure it out over time. Here are 5 things I’ve learned that make it a hell of a lot easier to do. 1. Get a Mohu HD Antenna For only about $40, you can get…
  • Use Whatever Friggin Words You Want!

    Jason Yormark
    18 Dec 2014 | 2:46 pm
    I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words”. The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Here’s the thing…who friggin cares? You want to use the word visionary or innovate? Then use it. Just use it…
  • Are You These 5 Things? Then You’re Hired.

    Jason Yormark
    11 Dec 2014 | 9:00 am
    Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these 5 things are definitely at the top of my list. 1. You can work with anybody. I learned this the…
  • 5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

    Jason Yormark
    1 Oct 2014 | 8:00 am
    Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. I love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it. The ultimate adult playground. There was actually a time where you could practically get everything super cheap and free, Unfortunately those times have changed quite a bit. Vegas is much more touristy. In fact, over the years I’ve seen more…
 
  • add this feed to my.Alltop

    Elaine Gantz Wright

  • It’s All INREACH: Marketing Revisited

    elaine gantz wright
    25 Jan 2015 | 11:20 am
    “How odd I can have all this inside me and to you it’s just words.” ― David Foster Wallace, The Pale King I hear nonprofits use the word “outreach” frequently.  We are doing an “outreach.” This can refer to everything from mission-driven programming — to marketing to fundraising.  They may even have an “outreach” department.” And many have even made it a verb. “We are outreaching across the globe.” But this brings to mind a sort of broad, cast-the-net-style effort, as opposed to a more targeted, precise, systematic approach — focused on engagement, conversions…
  • Angels

    elaine gantz wright
    25 Dec 2014 | 9:44 am
    It’s Christmas, again.  So, what have we done?  Seems the years are barreling by more rapidly than ever. Hyperspeed.  With the death of my father this year, the passing of my mother two years ago,  my youngest turning 18, and other major personal epiphanies this year, the reality of time has been a central theme. That’s why I  bought myself a special gift this year — Mary Oliver’s new book of poems — “Blue Horses.” It’s exquisite.  I find the purity and simplicity of Oliver’s intimate observations of nature and everyday wonder so…
  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • add this feed to my.Alltop

    3net Search Engine Marketing Blog by Social Media Systems

  • Phoenix Valentines Day Flowers

    Lisa Brando
    19 Jan 2015 | 1:52 pm
    Phoenix Valentines Day Flowers Order flowers online with Same Day Delivery from Your Local Phoenix Florist. Fresh flowers hand delivered right to your door 800-411-3588 Cupids Creation $124.95  $84.95 Click Here To View All Flowers Available For Delivery Just type in the delivery zip code – No Need To Call   Your Local Florist – […]
  • Arizona Valentines Day Flowers By Your Local Florist

    Lisa Brando
    19 Jan 2015 | 11:53 am
    Arizona Valentines Day Flowers By Your Local Florist Order flowers online with Same Day Delivery from Your Local Florist. Fresh flowers hand delivered right to your door 800-411-3588 Cupids Creation $124.95  $84.95 Click Here To View All Flowers Available For Delivery Just type in the delivery zip code – No Need To Call   Your […]
  • 2015 Trust Marketing – Transcending Risk In International Business Arbitrage

    Israel Rothman
    15 Jan 2015 | 8:35 am
    Certain opportunities exist because of rapid change.  Changes in technology which become adapted in daily life, transcending geographical boundaries, language boundaries, and, eventually, cultural differences, can change the world. When everyone talking to everyone all over the world for free becomes more and more commonplace, the gigantic arbitrages between prices and availability of commodities and […]
  • 1 Largest Australia Social Network and Facebook Group

    Israel Rothman
    14 Jan 2015 | 3:25 am
    Announcing 1 Largest Australia Social Network and Facebook Group From Australia.com: Multicultural Australia Australian society is made up of people from a rich variety of cultural, ethnic, linguistic and religious backgrounds, and this is a defining feature of modern Australian society. Aboriginal and Torres Strait Islander people have inhabited Australia for tens of thousands of […]
  • 2015 | Global Arbitrage | Work from Home

    Israel Rothman
    8 Jan 2015 | 1:20 pm
    Change takes place gradually.  As it evolves, there are always a few who see things coming ahead of time. These people are not any better or worse than any of you, they simply have a gift from God to see things coming like a freight train ahead of everyone else. Change creates opportunity.  The more […]
  • add this feed to my.Alltop

    SocialTimes Feed

  • Facebook Tests Chat Sidebar for Smaller Screens?

    David Cohen
    26 Jan 2015 | 3:30 pm
    Facebook appears to be testing a chat sidebar designed for users with smaller screens. Reader Matteo Gamba of TransferWise shared the screenshot below with SocialTimes. Readers: Have you seen anything similar?
  • Twitter Can Predict Heart Disease, Says Study

    Shea Bennett
    26 Jan 2015 | 3:00 pm
    A new study has found that Twitter can predict rates of coronary heart disease better than traditional methods. Researchers from the University of Pennsylvania found that expressions of negative emotions such as anger, stress and fatigue in a county’s tweets were associated with higher heart disease risk. Conversely, positive emotions such as excitement and optimism were associated with lower risk. Negative emotional language and topics, such as words like \"hate\" or expletives, remained strongly correlated with heart disease mortality, even after variables like income and education were…
  • Turkey to Facebook: Block Pages that Insult Prophet Mohammad

    David Cohen
    26 Jan 2015 | 2:30 pm
    A court in Turkey ordered Facebook to block several pages that it deemed insulting to the Prophet Mohammad, threatening to block access to the social network if it does not comply, Reuters reported. According to Reuters, via state broadcaster TRT, the court order followed a request by a prosecutor. Reuters pointed out that Turkish President Tayyip Erdogan and his administration have promoted an Islamist agenda, adding that prosecutors in the country launched an inquiry into a newspaper that reprinted parts of French satirical weekly newspaper Charlie Hebdo, the target of a terrorist attack…
  • How Much Does Facebook Really Know About Its Users?

    Kimberlee Morrison
    26 Jan 2015 | 2:00 pm
    Since social networks have become more user-data and advertising driven, algorithms have been of chief importance, and Facebook is seemingly always under fire. A personality trait study on Facebook that began in 2007 recently drew to a close, has led to questions about whether Facebook could knows us better than we know each other. Researches from the University of Cambridge and Stanford University surveyed 86,220 participants and 70,520 of the participant results were cross-checked using an algorithm that analysed their Facebook activity. The study reads: Using several criteria, we show that…
  • Vine Celebrates Second Year, 1.5 Billion Daily Loops

    Karen Fratti
    26 Jan 2015 | 1:30 pm
    Vine’s Jason Toff, head of product, celebrated the video app’s second anniversary on Saturday with a congratulatory tweet: Having just celebrated our 2nd birthday, I’m thrilled to share that we’re now seeing more than 1.5 billion loops per day on @Vine. — Jason Toff (@jasontoff) January 26, 2015 That’s a lot of loops. Vines are set to autoplay, though, so that 1.5 billion number may be a little off. What we do know about the platform, for sure, is that there are over 400 million active daily users, as per metrics released in 2013. But as Gigaom’s Carmel…
 
  • add this feed to my.Alltop

    Main Feed

  • Top 5 Videos In Viral Friday: DashCam Confessional

    Paul van Veenendaal
    23 Jan 2015 | 11:56 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Dover Police: “DashCam Confessional (Shake it Off)” Click here to view the embedded video. This week’s viral number one is for internet sensation Master Corporal Jeff Davis of the Dover Police Department with his clip “DashCam Confessional…
  • What Is Facebook’s Impact On Global Economy And Jobs?

    Laurens Bianchi
    22 Jan 2015 | 7:00 am
    A new report by Deloitte analyzes how Facebook’s marketing, platform, and connectivity effects have facilitated growth and jobs around the world. Commissioned by Facebook, the study estimates that the company, with an approximately $8 billion cost base, enabled global economic impact of $227 billion and 4.5 million jobs around the world in 2014. More specifically, Deloitte’s report looks at how Facebook stimulates economic impact by providing: tools for marketers a platform for app developers; and 3) demand for connectivity, meaning data usage and mobile devices. The study is an update to…
  • WhatsApp launches Web Client: Here’s What You Need To Know

    Laurens Bianchi
    22 Jan 2015 | 2:33 am
    WhatsApp in now available for desktop, thanks to a web client that launched for Chrome and Android. With over 700 million users, WhatsApp is one of the largest chat clients in the world, and the app’s growth has fueled rumors concerning the company’s next move. As you may have imagined, this allows you to use your computer to send and receive WhatsApp messages. Last summer we already mentioned why WhatsApp is the new kid on the social block and why you marketers need to imbed the network within your content marketing strategy. The launch of the web client makes our (professional)…
  • Nike Turns Runner’s Data Into 100.000 Personalized Videos

    Igor Beuker
    19 Jan 2015 | 8:21 am
    Nike turns running data into 100.000 personalized videos in their new campaign dubbed Our Year. See how Nike takes community marketing to the next level. This story was originally published on igorbeuker.com Nike and creative digital agency AKQA visualized data that is coming in from apps and wearables (Nike+ and Nike Fuelband) in personalized animated videos. The data is also connected to the weather and location of the runners. Nike+ Our Year: Smart Community Marketing In 2014 we ran, trained and moved together. Watch our year, directed by our Nike+ data and get ready to outdo you in 2015.
  • Top 5 Videos In Viral Friday: Save the Australian Open

    Paul van Veenendaal
    16 Jan 2015 | 3:35 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. Click here to view the embedded video. This week, we selected the following top 5 videos for you… Enjoy and share. 1. Kia & X-Men: “Save the Australian Open with Kia” Click here to view the embedded video. South-Korean car maker Kia, tennis star Rafael Nadal and the X-Men have teamed up, to celebrate the Australian Open 2015, to reveal the ‘X-Men’ inspired…
  • add this feed to my.Alltop

    Pamorama | Social Media Marketing Blog

  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. The key is to attract the “right” traffic. If you interact better with your audience, provide content that your visitors want to share, and help online shoppers make informed and satisfying purchase decisions, your website traffic will improve. If you have recently lost search traffic and are looking for new ways to attract relevant visitors, read on. 1. Enhance your content to make it shareable High-quality shareable website content should be the foundation of of your…
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing…
  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more…
  • Don’t Make These 9 Social Media Marketing Mistakes

    Pam Dyer
    8 Nov 2014 | 4:42 pm
    Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Marketers place a very high value on social media: according to a study by Social Media Examiner, 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Simply setting up an account or sending out some tweets is not enough to…
  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • add this feed to my.Alltop

    Exploring Conversational Media

  • Got goals for content marketing, SEO?

    Jeff Esposito
    20 Jan 2015 | 12:43 pm
  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
 
  • add this feed to my.Alltop

    Social Media B2B

  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
  • add this feed to my.Alltop

    {grow}

  • Why you don’t want to be Chris Brogan

    Mark
    26 Jan 2015 | 3:00 am
      I have been mentoring a bright young guy trying to start a marketing business. I just received this note from him: I’m still full of questions about this whole marketing business thing. I think I am setting the bar too high for myself and failing.  I’m comparing myself to friends like you and Jay Baer and not seeing the same results.  I am trying to lower the goal, but when I am surrounded by what you guys do I don’t really know what that goal is.   Here is my response (I told him I was going to make a blog post out of this!) … When I started my own business…
  • What’s Your Content Cadence?

    Brooke Ballard
    22 Jan 2015 | 3:00 am
    By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous. Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. So as I sharpened my storytelling skills, I started to think…
  • 14 Data Visualization Tools to Tell Better Stories with Numbers

    Grow Community
    21 Jan 2015 | 3:00 am
      By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it.    – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. They range in sophistication from “drag and drop,” plug-ins and widgets to JavaScript that is likely to involve a web…
  • The state of the nation on SEO, content strategy and earned media

    Mark
    20 Jan 2015 | 3:00 am
    I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden, CEO of TopRank Marketing and the author of Optimize, one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. He’s not only a thought leader, he’s an intense student of the best practices in our field. In this interview, he discloses powerful and practical insights to help guide your marketing strategy today. Mark: In your book Optimize you stated that, “Content is not just King, it’s the…
  • 12 Ideas to Ignite Your Content NOW

    Mark
    19 Jan 2015 | 3:00 am
    In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting – content ignition! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.” The basic idea is that we want to…
  • add this feed to my.Alltop

    Janet Clarey

  • New ways to consume and apply research

    Janet
    30 Dec 2014 | 11:22 am
    I’ve recently been given the opportunity to oversee The eLearning Guild’s research function, while continuing to oversee the Guild Academy, an opportunity I’m both grateful for and extremely excited about. In the past, as an analyst and industry researcher, I’ve generally followed the hourglass structure for conducting research; however, I’ve been uninspired by the lowest part of the hourglass – the output for communicating findings, insights, and recommendations. In my experience, research is often presented to users via a lengthy PDF document.
  • So you’re offering me the opportunity to pay you 50% more to get back a feature I just lost?

    Janet
    15 Aug 2014 | 8:44 am
    Yes, that’s what Bloomfire wants me to do. Apparently I’ve got two weeks make up my mind. If I don’t it looks like my rate may triple. Yup. Triple. I do not feel like a customer right now even though the company I work for pays them several thousand dollars each year. Let me back up… Bloomfire is a knowledge sharing platform but how I use it has been a bit unusual – I’m not the typical use case. To support the activities that happen between live vILT sessions, I set up a new Bloomfire sub-community for each session. In that sub-community,…
  • This is where my outrageous headline goes

    Janet
    1 Aug 2014 | 8:05 am
    I know that online learning is not the same as reading a newspaper article or watching news online (or at least I hope not) but I have always been interested in the similarities of two of their associated professions  – instructional designer and journalist – especially how they are evolving; presenting meaningful content that elicits less passive and less controlled behaviors. When it comes right down to it, both instructional designers and journalists are responsible for putting content on screens – just with different objectives (or at least I hope so).
  • Stop flailing. You’ll draw too much attention. Start failing.

    Janet
    30 Jul 2014 | 9:28 am
    As every scuba diver knows, panic is your worst enemy: when it hits, your mind starts to thrash and you are likely to do something really stupid and self-destructive. – Daniel Dennett, Philosopher To a lesser extent, it’s like that feeling I get walking through a store full of crystal and china. I think suddenly I’ll start flailing my arms around and break everything. Aaahhhh what have I done! Story time. Over 15 years ago (!!!) I developed a fear of running out of air after losing the ability to breath during a supposedly simple, yet botched, routine medical procedure.
  • There is no one ‘right’ online platform to support learning

    Janet
    3 Jul 2014 | 11:04 am
    If you’re in the profession of learning & development you would no doubt select “TRUE” to the following statement if it was presented as a test question: We know that instruction, when spaced over time, produces substantial learning benefits (i.e., better retention) than instruction delivered at one-time. (follow that link to a great paper by Will Thalheimer – worth your time) That said, it seems there are still a fair amount of one-time events being developed. One course. One class. One workshop. One time. At the eLearning Guild Academy, I work with…
 
  • add this feed to my.Alltop

    360i Digital Agency Blog

  • 360i is Top 3 on Ad Age A-List for 3rd Straight Year

    360i
    26 Jan 2015 | 5:08 am
    360i has been named among the top three agencies on Advertising Age’s Agency A-Listfor the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led marketing and digital-centric agencies are becoming the modern state of the art.”  The coverage also recognizes how 360i has diversified our work and clients, including “work as far-reaching as in-store branding, cross-platform media buying and…
  • [REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

    360i
    23 Jan 2015 | 11:24 am
    Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the potential to buy inventory at attractive prices is fueling a growing problem that is predicted to cost the industry more than $6.3 billion globally next year, according to a new study from the…
  • Rethink Retail Marketing: Connecting Through Mobile

    David Mataranglo
    22 Jan 2015 | 1:36 pm
    This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and focus their marketing efforts, we are sharing five ways for retailers to expand their…
  • Influencer Spotlight: Catching Up with Jessica Northey

    Jessica Solon
    21 Jan 2015 | 12:14 pm
    “Social Media Pioneer,” “Power Influencer,” and “Twitter Powerhouse” Jessica Northey is a multi-media personality who consistently ranks as one of the Most Influential Women in Social Media. She hosts interviews with Country Music stars that are often live streamed from the red carpet or backstage at award shows, and more recently reported live from the red carpet at the CMA Awards. Between running her website and hosting both #CMChat on Twitter and Twangout on Google+, Jessica found time to catch up with us and chat about how she got her start in the Country Music industry, why…
  • The CES 2015 Report: Position Your Brand For The Future

    360i
    20 Jan 2015 | 11:05 am
    Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to life with more affordable and accessible consumer technology innovations. This year we are seeing low-cost, data-rich sensor technologies drive the most relevant spaces for innovative brands, which could have broad…
  • add this feed to my.Alltop

    Mindjumpers

  • Content Creation – From Quantity to Quality

    Christine Dissing
    21 Jan 2015 | 6:51 am
    Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented on a daily basis. However, the most crucial thing when creating content is to make the right amount of content relevant to your users.   It’s all about being relevant and relatable As we now write…
  • Marketing Predictions for 2015

    Christine Dissing
    14 Jan 2015 | 6:16 am
        The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites:     • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Sarah Mitchell Head of Content Stategy at Lush Digital Media   • We will see a shift from discoverability-oriented content…
  • Trends in 2015: Ready for The Next Big Thing?

    Christine Dissing
    9 Jan 2015 | 3:12 am
    When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to a local context – the majority however are still lacking behind.     Social is Local An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. But having multilingual employees in…
  • Case Study: The Local Stories Project

    mindjumpers
    17 Dec 2014 | 7:08 am
      Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement.   The Case  In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location. This allows for the…
  • The Importance of Localized Branded Content on Social Media

    mindjumpers
    12 Dec 2014 | 6:04 am
    The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? We believe that it takes a local to tab into a certain location’s tone of voice and cultural understanding. It takes a Community Manager who grew up in the given location and is based there. Only then it will be possible to create authentic branded content that works for a local market,…
  • add this feed to my.Alltop

    The Next Web » Social Media

  • 7 reasons to use emoticons in your writing and social media, according to science

    Courtney Seiter
    25 Jan 2015 | 10:30 am
    This post originally appeared on the Buffer blog. Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose that the following character sequence for joke markers: “:-)” Read it sideways.” Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a…
  • How to leverage Google+ and Pinterest search for long-term impact

    Brian Honigman
    24 Jan 2015 | 4:00 am
    Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on the his blog.  Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the ones that happen overnight. This conception of social…
  • SocialRank’s Tech Startup Index reveals the social secrets of the world’s most valuable startups

    Mic Wright
    22 Jan 2015 | 8:03 am
    Social analytics company SocialRank has been on a roll recently, revealing a Global Brands Index, Tech Media Index and Tech Companies Index tracking data from those groups on Twitter. Today it’s announced the Tech Startups Index. The latest index tracks 86 companies. It’s based on a list of the world’s most valuable startups published by Fred Wilson, Willaim Mougayar and the Wall Street Journal. SocialRank filtered the index based on three criteria to include privately-owned companies founded after 2006 in the US. That means it includes big hitters like Uber, Snapchat, Airbnb,…
  • President Obama follows the wrong David Cameron on Twitter

    Mic Wright
    22 Jan 2015 | 3:52 am
    David Cameron proudly declared earlier this month that Barack Obama calls him ‘bro’, but it seems the President’s not as close to him as he thinks. With the help of SocialRank, we discovered that Obama does follow a David Cameron, it’s just not the right one. A quick double-check using the DoesFollow tool confirms that Obama isn’t among Cameron’s followers, despite the Prime Minister following him. An entirely different David Cameron gets that honor. So much is at stake in this election. Help secure a better future – pledge to vote: https://t.co/IEY51GMB8O…
  • 2015 worldwide Internet, mobile and social media trends: get into 376 pages of data

    Owen Williams
    20 Jan 2015 | 8:29 pm
    Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last year. In this year’s huge 376 page report, the social marketing agency details how the internet has changed in the last year in-depth. If you ever wanted a single place to get statistics from all around the world, this is it. The company says that there are now half a billion more people online than in the last report, clocking in at 3 billion users and that half of the… This story continues at The Next Web
 
  • add this feed to my.Alltop

    Courtney Engle Robertson

  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    Follow my blog with Bloglovin WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
    WordPress 4.0 will be released this week. While there are no drastic changes to come, lots of great tweaks have been made.  WordPress 2.9 -> 3.0 was a big change, but 3.9.2 -> 4.0 is “business as usual”, in that good changes have been made without overhauling nearly everything.  Take a look at what new features you can expect: Insert Media from URL Preview While we have had “insert media from URL” since 3.9, the ability to preview media inserted this way was lacking.  We now can see the preview in the media uploader, as well as in the post editor: Media…
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    While attending WordCamp NYC, I’ll keep my notes here. The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • add this feed to my.Alltop

    CompuKol Connection » Blog

  • Make Your Blogging a Raging Success

    Carolyn Cohn
    26 Jan 2015 | 2:00 am
    You may not be aware of an exact number but you probably have a sense that there are millions of people who are blogging every week and an even greater number of blogs that are being written, posted, and syndicated. What are the implications of so many blogs? How does such a number of blogs online affect you and how does it affect everyone else? There are two sides to that issue. First of all, a huge number of blogs means that a large amount of information is available to you (literally at your fingertips). However, you should be aware of the fact that you are not safe in assuming that all of…
  • Optimizing YouTube for Your Business

    Michael Cohn
    22 Jan 2015 | 2:00 am
    There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual. Why YouTube? You may not be aware that YouTube is an extraordinarily popular social media channel and billions of people go to the YouTube website regularly (around the world). Of course, it is understood that making a video comes with its own set of challenges.
  • Combining Forces: How Marketing and PR Can Work Together

    Megan Ritter
    19 Jan 2015 | 2:00 am
    In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, needless to say, many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting too. Due to advances in the fields of technology and communication, it’s not surprising that roles in areas that rely heavily on B2B and B2C communication have shifted and grown as a result. Marketing and public relations are two…
  • Making People Like You

    Michael Cohn
    15 Jan 2015 | 2:00 am
    When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the other person. Your “likeability” factor In life and in business, people will not be willing to interact with you if they don’t find you pleasant to deal with. That is not to say that you need to be best friends; however, you do need to establish a compatibility with each other that will allow…
  • Getting the Most From Hashtags

    Michael Cohn
    12 Jan 2015 | 2:00 am
    Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It  is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business. The way that you use hashtags The way in which you use hashtags is very important and you will see favorable results if you do it right. First of all, the last thing that you want…
  • add this feed to my.Alltop

    Finger Candy Media from Jessica Northey

  • My Year in Review

    Jessica Northey
    30 Dec 2014 | 1:51 pm
    Tweet Words cannot even begin to describe how amazing 2014 was, not just for Country Music #CMchat, but for me personally, so we made a video. Take a walk back down the 365 day memory lane that is in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Join @FLAGALine for a Country Music #CMchat Twitterview 12/11

    Jessica Northey
    9 Dec 2014 | 7:41 pm
    TweetThis is not a drill. I repeat, this is NOT a drill. We will, in fact, have Brian Kelleyand Tyler Hubbard, collectively known as This is not a drill. I repeat, this is NOT a drill. We will, in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Social Media Insights

    Jessica Northey
    2 Dec 2013 | 9:03 am
    Social media is perfect for anyone who wants to control their brand’s message or create a network of support and be heard by thousands of targeted individuals, with the potential to reach... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Dead End Decisions

    Jessica Northey
    28 Aug 2013 | 8:06 am
    TweetFind me on Google+ Long time no see…..no excuses from me; haven’t been making time to free-style blog.  Had to re-prioritize other areas of my life, and been doing a lot for my other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Managing Social Media During a Tragedy

    Jessica Northey
    21 Apr 2013 | 3:41 pm
    TweetGUEST POST from Danielle Bowers We’re standing on the edge of a new frontier with social media.  Every step we take, every advance is new ground and we’re all learning as we... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    » Blog

  • Influencer Marketing – Part 2

    Ian Western
    22 Jan 2015 | 9:27 am
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on .
  • Influencer Marketing – Part 1

    Ian Western
    20 Jan 2015 | 6:23 am
    Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on .
  • Snapchat Marketing & Advertising Demystified

    Morgan Jones
    13 Jan 2015 | 7:15 am
    What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on .
  • Revamp Your Email Marketing

    Ian Western
    9 Jan 2015 | 7:22 am
    Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies.The post Revamp Your Email Marketing appeared first on .
  • A Cashless America

    Morgan Jones
    7 Jan 2015 | 10:05 am
    In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out! The post A Cashless America appeared first on .
  • add this feed to my.Alltop

    Pushing Social

  • How To Help Your Struggling Content Marketing Leader

    Stan
    22 Jan 2015 | 9:00 am
    Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content.  This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
  • What The Dover Police and Maroon V Can Teach You About Viral Content

    Stan
    21 Jan 2015 | 11:28 am
    Have you ever wondered what it would be like to produce blog post or video that went viral? Today, I'm looking at two viral videos that got me thinking about the formula for viral content. We'll review 4 principles to get us started...
  • How to Get Better Results From Your Content

    Stan
    15 Jan 2015 | 8:30 am
    The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.
  • Episode #29: Erik Qualman Discusses How Social Media is Changing (And The One Thing That Hasn’t)

    Stan
    14 Jan 2015 | 5:00 am
    At that time, anecdotal evidence was plentiful but solid quantitative metrics were hard to uncover - until Socialnomics. That video and presentation saved my butt that day.  Ever since then, I've wanted to have the chance to talk with Erik Qualman. So you can imagine how excited I am to have him on the PS Podcast.
  • How Monetization Procrastination Can Derail Your Content Plan

    Stan
    9 Jan 2015 | 6:05 am
    “I’m excited about my new blog!” he said. I was too.  I love it when someone decides to turn their passion into reality.  I asked my standard question – “Do you hope that this blog can turn into a business?” After a beat, he gave me the safe response – “Right now I just want to get my content out there.  I may or may not monetize it later on.” Are you approaching your new blog or content marketing plan the same way? Build now, monetize later? If so, I hope I can convince you to change your plans because monetization procrastination is a good way to cripple…
  • add this feed to my.Alltop

    solar news HubSpot

  • How To Install Marine Solar Panels

    26 Jan 2015 | 12:35 am
    Solar panels can be a great help to sailors, keeping vital lights and appliances functioning, even when batteries run low or a generator malfunctions. They are also a much quieter way of recharging batteries! Learning how to install marine solar panels will be vital for the sailor who wants their advantages, but first he or she must learn which solar panels are best. Three types of solar cells are commonly used in solar panels, each with its own advantages. The sailor needs to learn these advantages and select the solar panels that are best for the need. Types of Solar Panels Solar panels…
  • Heating Your Home With Solar, But Without Panels

    25 Jan 2015 | 4:47 am
    With rising energy costs and massive stress on our electrical grids, solar is gaining in popularity. Not everyone realizes you can heat your home without buying big panel systems. Heating Your Home With Solar, But Without Panels – Gain You can use solar energy to heat your home through a concept known as gain. While you may associate panel systems with any mention of solar power, they are not a component of this approach. Of course, this makes the installation a heck of a lot cheap than going with traditional panel systems. Solar gain is a concept that has been with us for much of the…
  • Get Great Tips About Solar Energy From Experts Who Know!

    24 Jan 2015 | 1:09 pm
    Solar panel installation is a green solution. This is an investment that is important. You have to understand if it will fit into your budget. Continue reading to educate yourself about solar energy so that you can decide whether or not it’s the right choice for you. If you’re prepared to stick with the investment in the long run, solar energy systems are an outstanding means for saving money. Installing solar panels requires a substantial investment, so years may pass before the panels generate sufficient savings to cover your cost. Invest in solar conversion only when you are…
  • Concentrating Solar Power Systems

    15 Jan 2015 | 8:43 pm
    If you have ever seen a field with several mirrors pointing toward the sun you may be looking at a solar power system. These systems work to concentrate the sunlight to one area and use the heat to heat up the liquid that flows along the pipes. This system is called Parabolic-trough system. This type of system heats oil that is flowing through the pipe. The oil is hot and that is why it is used to boil water to power a steam generator which in turns powers electricity. The reason that this system works so well is because the U-shaped mirrors attracts and collects the suns heat which is then…
  • Solar Energy – The Future of Generating Energy for the Home

    5 Jan 2015 | 2:46 am
    Solar energy for residential houses is nothing new. It has just been relegated to the background in lieu of rising cost of real estate; newer more advanced building materials, design and the limitation of resources. Since man started building homes, sunlight played a major influence in the design. In fact, even in the more advanced urban planning method of the Ancient Chinese and Greeks, the orientation of the buildings is as much as possible directed towards where it could capture the most sunlight. The ancients might not be as intellectually sophisticated then to use catch phrases as…
 
  • add this feed to my.Alltop

    33 Charts

  • Social Media Has Been Introduced to Physicians

    DrV
    24 Jan 2015 | 6:50 am
    There’s a national organization that I’ve done some work with.  And for the past few years I have run social media sessions at their annual meeting.  Social Media 101 and other programs with non-threatening names intended to draw in frightened doctors. This year I suggested that the days of the new thing have passed. At some point we must go beyond the introduction and  into application.  The leadership of physician organizations need to begin to pay attention to the adopters and what they can do to move the needle.  Repeatedly pitching the terminally skeptical doesn’t work.
  • Weekend Medicine

    DrV
    20 Jan 2015 | 8:50 am
    It’s remarkable that hospitals still keep weekend schedules.  On the weekend, things stop.  They don’t stop, but they really do.  ORs operate with emergency staffing.  Routine diagnostic imaging is held until Monday morning. Weekend schedules are a throwback to a time when the tempo of health care was set by the doctor’s rounds and the hands of a clock.  The doctor was out, then he came in.  He’s off for the weekend; she’s covering.  It’s after 5. Weekend medicine is as much a mindset as it is a model of care at an analog pace. As medicine is consumed by technology and…
  • 33 Shorts | January 16, 2014

    DrV
    16 Jan 2015 | 3:27 pm
    A few interesting things from the stream this week: Ignorant teens Most of us were smug enough to believe that we understood teens and their social media after reading this Medium post-gone-viral. danah boyd’s brilliant take shows that teens know themselves no better than we do.  As the father of a 16-year-old, I concur. Pharmacy medicine The short-term solution of a quick visit hasn’t caught up to the reality of providing for the sick.  While mainstream medical offices can learn from retail, I suspect we’ll find that fast-food medicine always tastes best on the way down.  Why…
  • 33 Shorts | January 12, 2015

    DrV
    12 Jan 2015 | 11:45 am
    A few noteworthy things: Board stiff Doctors are sick and tired of jumping hoops. Organized medicine’s latest mandate is maintenance of certification, or MOC. Consisting of an assortment of oddly creative quality and patient-safety exercises, it seems MOC’s biggest win has been the initiation of a conversation about what makes a doctor qualified.  In a bold move of medical disobedience, The National Board of Physicians and Surgeons has been born. Angry public physicians Counted among the angry internists is Wes Fisher, long-time blogger and public physician, who recently published a…
  • Scottish Physicians and Fear-Based Information

    DrV
    7 Jan 2015 | 4:50 am
    Should Scottish physicians  be afraid of social engagement?  This piece on the perils of public dialog would make it appear that way.  I though it would interesting to add some in-line commentary.  The bold is the original story with my commentary immediately following. Doctors who interact with patients on social media risk blurring the boundaries of the professional relationship, according to a medical defence organisation. Doctors who don’t interact beyond their immediate physical space risk becoming irrelevant. MDDUS (The Medical and Dental Defence Union of Scotland) has reported…
  • add this feed to my.Alltop

    Wave: "tracking how people and brands use social media"

  • With Super Bowl 2015 approaching, we investigate which advertising strategies worked best for movie studios last year

    Owen Scarr
    22 Jan 2015 | 4:35 am
    With a U.S audience of up to 110 million, the Super Bowl is the key date in every movie marketing calendar. However a prime spot can cost up to $4 million, is paying big worth it? What strategies can studios employ to promote their films? We take a look at last year to find out. Super Bowl week marketing The weekly lead-up to game day is filled with teasers and official releases Tie-in commercials Muppets Most Wanted sucessfully debuted a tie-in commercial for the Toyota Highlander. This was the most engaging pre-game movie content, gaining nearly 7M views Super Bowl Spot Teasers Captain…
  • How brands allow e-retailers to lose them sales

    Ed Bristow
    20 Jan 2015 | 8:58 am
    Selling on third party sites is now commonplace, however, actively improving how a brand is presented to consumers has only recently become an important focus for many. By understanding the steps that brands must take to maximise sales on e-retailers, you can plan exactly what you need to do to boost sales and differentiate yourselves. Brands vary in how they currently approach third party eCommerce. Some businesses are already pro-actively rolling out strategies to ensure their brands and products look their best on e-retailers. However, others do not even know where or how their products…
  • What automotive content generates the most views on YouTube?

    Dan Cotton
    6 Nov 2014 | 2:09 am
    Automotive brands should ensure they upload their TV adverts on YouTube, as these attract the most of views of all automotive content. Adverts drive six times more views than the next most viewed video type – lifestyle videos. Adverts also tend to have a long lifespan, meaning they can give brands continued exposure. In contrast, event-based content amasses views more quickly, indicating that these videos should be uploaded immediately to capture consumer interest in the moment. WaveMetrix has analysed over 600 videos from a variety of automotive channels to understand what content…
  • Mining online consumer purchase narratives can uncover and demystify the consumer purchase journey

    Jason Hardman
    22 Oct 2014 | 5:00 pm
    There are millions of comprehensive accounts online written by consumers detailing their purchase journeys, from why they started looking for a new product/service, up to what led them to their final purchase decision. By mining these accounts, brands can gain a detailed picture of the different steps in the consumer purchase journey. This is vital information: by understanding the purchase journey, brands can align their marketing with the process to maximise their chances of selling. The importance of understanding the consumer purchase journey is well understood. However, building up a…
  • Going granular: human analysis gives detail automated tools can't

    Jason Hardman
    16 Oct 2014 | 8:38 am
    One of the biggest complaints we hear about automated tools is their lack of detail. They simply aren’t able to give the insight researchers need to answer burning business questions. However, consumer posts online are filled with opinions that provide the detail needed to help businesses. By using human analysts to extract granular detail at the individual opinion level, WaveMetrix's pioneering approach overcomes this problem and gives researchers insight that makes a difference. We frequently hear of the shortfalls of automated tools in giving granular details. Because their…
  • add this feed to my.Alltop

    Social-Media

  • How To Tame Guilt And Embrace Your Growth

    Natalie MacNeil
    21 Jan 2015 | 7:53 am
    Today I want to shift gears a little bit, and talk about something I really, really dislike, something that’s been making me feel a little bit uncomfortable lately… This guilt comes in sooo many forms: not being able to go for coffee and lunches with everyone who asks, not being able to reply personally to every “Hello!” and “Can I get some advice?” note that lands in my inbox. It might sound silly – but it’s something I genuinely struggle with as She Takes On the World, my workload, and my team continues to grow. At this point it would be…
  • How To Create Your Launch Calendar

    Natalie MacNeil
    19 Jan 2015 | 8:19 am
    In of my 2-part series on successful launch planning, we discussed . In this installment, I am going to take you through the different types of launch frameworks, when to use them, and how to create your launch calendar. So what are your main options when it comes to planning your launch calendar? Typical launch frameworks: Once a year (annual) — One very big pre-launch and launch process with enrollment once-a-year only. The benefits of this framework are high urgency and exclusivity. However, this approach is not so great when you are starting out and your reach is limited. This…
  • TDA Group Content Happy Hour: Standing out from the crowd

    Paul Gustafson
    16 Jan 2015 | 11:18 am
    Differentiation makes all the difference in tech marketing. See how you can shine a light on your offerings in this week’s content marketing digest. We’ve illuminated the way to stories covering effective social media outreach and best practices for improving the impact of visual content. Plus, you’ll discover how to draw attention to the benefits of your solutions, and get a primer on Google Analytics to dim the allure of your competition and brighten your prospects. The 5 Pillars of Successful Content Marketing By Steven Macdonald at Content Marketing Institute Getting content noticed…
  • Marianne Williamson’s Key To Confidence

    Natalie MacNeil
    13 Jan 2015 | 10:37 am
    As an entrepreneur there’s been a big obstacle I’ve had to grapple with – as a brand, as a business owner, and as a woman, and I bet it’s one you’ve had to deal with, as well. Confidence. I think confidence is so crucial to your success as an entrepreneur that you will continue to hear me talk about it quite a bit and I love getting other people’s perspectives on confidence. That’s why I was thrilled when at a recent Marianne Williamson lecture I was at, someone in the audience asked this question: “Where do I find the confidence to pursue big…
  • Do You Have to Be Crazy to Change the World?

    Kyle Lacy
    13 Jan 2015 | 5:55 am
    Steve Jobs. Gengis Khan. Alan Turing. What do they have in common? Steve Jobs – see iPhone. Itunes. MacBook. Apple. I don’t really have to go into detail do I? Through violence and extreme cunning, Gengis Khan disrupted the entire thought-process of the ancient world. He established the first known dynasty that encouraged religious freedom while dismantling the entirety of the Middle Ages. Many credit him as the father of modern society. We have much (if not all) of our initial advancement in computer logic and computer science to Alan Turing. Oh yes… and winning World War…
 
  • add this feed to my.Alltop

    David Meerman Scott - Web Ink Now

  • How Content Influences the Buying Process and Grows Business

    David Meerman Scott
    20 Jan 2015 | 7:29 am
    Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?
  • #DawnWall and the Fear of Real Time Media

    David Meerman Scott
    15 Jan 2015 | 6:21 am
    Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 
  • 8 Ways to Ruin Your Chance of Making a Sale [Infographic]

    David Meerman Scott
    14 Jan 2015 | 11:52 am
    Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
  • New Rules of Sales on MSNBC Your Business

    David Meerman Scott
    7 Jan 2015 | 1:01 pm
    Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg.  MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. I always love to appear on this show!
  • The Year to Manage your Fear

    David Meerman Scott
    5 Jan 2015 | 9:02 am
    We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It's a natural human response. To truly achieve greatness in the form of personal fulfillment, you must act. That might mean you are a pioneer, a rebel, an instigator. You may need to challenge the status quo and make a difference in the world.
  • add this feed to my.Alltop

    We Are Social

  • We Are Social’s Monday Mashup #246

    Nick Mulligan
    26 Jan 2015 | 9:32 am
    WeChat is testing ads WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be big business. Sponsored posts will be marked ‘promoted’. WhatsApp for web browsers Want to chat to your mates at work, but can’t get away with using your phone? No, no, me neither. Anyway, say that you did, you can now access WhatsApp through a web client. Just scan a QR code using your phone and you use the messaging app on…
  • Interviewing Unilever’s Rahul Welde

    Don Anderson
    22 Jan 2015 | 8:01 am
    Rahul Welde, VP Media for Unilever Asia, Africa, Middle East, Turkey and Russia, says the number of media and technology options for consumers to engage has evolved “way beyond what people had imagined” and if brands are to remain relevant they need to make listening a priority. In our continuing series of interviews with top industry thought leaders and innovators, we speak with Welde about Unilever’s plans for digital and social media in 2015, its focus on building brand love, the importance of responding quickly and creatively in digital, and Millennials’ thirst for ‘snackable’…
  • Digital, Social & Mobile Worldwide in 2015

    Simon Kemp
    21 Jan 2015 | 1:21 am
    2014 was a landmark year for growth across all things digital, and We Are Social’s new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers. Including stats for more than 240 countries around the world, and profiling 30 of the world’s biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you’ll find. So what do its 376 pages reveal? The Headlines As we’ve seen in our on-going series of Digital Statshot reports, mobile increasingly dominates the…
  • The Power of Emotional Design

    Jacqui Jewell
    20 Jan 2015 | 8:02 am
    Marketing Magazine recently published this article by me about helping marketers understand the power of emotional design by dissecting the visceral, behavioural and reflective elements of a weather app. They’ve been kind enough to let us reproduce it in full below: Marketing is fast catching on to the idea that consumers buy an ‘experience’ rather than a product or service. It is all about the ‘relationship’ with the brand and/or product, and with all relationships comes human emotion. When it comes to experiences with products and services (whether it be a blender, a new TV…
  • We Are Social’s Monday Mashup #245

    Nick Mulligan
    19 Jan 2015 | 9:47 am
    Google search results link to brands’ social profiles First up is a news story that we’d say ‘puts the OO in Google’, if we weren’t above that sort of terrible pun. Google search results already link to social profiles for certain celebrities – the same will now happen for brands and companies, on both desktop and mobile. Facebook likes can predict your personality Computers know you better than your spouse, provided you’ve liked at least 300 Facebook pages. Researchers at Cambridge and Stanford universities have found that, given access to enough…
  • add this feed to my.Alltop

    tcapushnpull.com

  • Hell, now everyone can take a bathroom break.

    Anna Forbes
    23 Jan 2015 | 1:54 pm
    This week, Twitter introduced its new Recap feature “While You Were Away…” In a nutshell, the new function provides users with a snapshot of some of the Tweets they may have missed. We’ve only had 2 days to experience the new feature, so the jury is still out, but here are some of our initial reactions to the Tweet Recap. via https://blog.twitter.com/2015/while-you-were-away-0 We can take bathroom breaks again! The recap function is pretty comforting. While we might love the idea of sitting on Twitter watching the flood of Tweets go by, it’s just impossible to catch…
  • Following Facebook’s 20% Rule

    Anna Forbes
    16 Jan 2015 | 6:30 am
    As we now know, Facebook advertising is essential for maximum impressions and engagement. We have spent the last year tweaking our strategies and ad budgets to accommodate paid posts. But, one of the biggest challenges we have faced in Facebook advertising has to be the 20% text rule. Facebook has a rule that no image with 20% or more text can be promoted. The idea behind this is to deter brands from making obvious advertisements and paying to post them in people’s news feeds. I gotta say, in theory I think this is a great rule. As a consumer, I  don’t want to be bombarded with obvious…
  • 2015 Social Media Resolutions

    Sarah Irish
    30 Dec 2014 | 7:27 am
    VIA:http://bit.ly/1uZvGTe Well, it is that time of year again. Everyone makes resolutions (and then quits them on January 17th – National Ditch Your Resolutions Day). This year, I have decided to make some digital and social media resolutions that I can actually follow through on! Disconnect: This might seem counterintuitive but I truly believe the more connected we are, the less we appreciate things both on and offline. I resolve to disconnect from my phone and the internet at least once a day so that I can fully appreciate everything that is happening around me. Post Meaningful Images:…
  • Is storytelling bringing Podcasts Back?

    Sarah Irish
    19 Dec 2014 | 6:30 am
    For those of you who live under a rock – yesterday was the final episode of Serial (an extremely popular This American Life spinoff). In honor of this glorious and sad day (don’t worry, no spoilers here) I wanted to look into what the heck is going on with Podcasts. If you’re like me (and 5 million other people), you’re probably obsessed with Serial. Podcasts are nothing new; in fact they’re about 10 years old (or as old as the original iPod). Ten years doesn’t seem like a terribly long time but consider the leaps and bounds technology and digital media have made in that time.
  • Now Hiring: Social Media Coordinator, The Cyphers Agency

    The Cyphers Agency
    11 Dec 2014 | 9:10 am
    The Cyphers Agency is seeking a passionate, creative, and fun-loving Social Media Coordinator to serve as an integral member of our lean, mean word-of-mouth marketing department. The Social Media Coordinator will create great content for the web, implement social media marketing campaigns, and manage online communities. All our team members do lots of heavy lifting when it comes to developing brand messaging, strategizing integrated marketing plans, brainstorming wild and crazy campaigns, and all in all creating great advertising. Essential Responsibilities: Support the Digital Marketing Team…
 
  • add this feed to my.Alltop

    Millionaire Marketing Classroom

  • Your Brain Can’t Handle New Year’s Resolutions – Here are Why

    Jess Gill
    1 Jan 2015 | 8:57 am
    Let me guess: You want to save more money and spend less, quit smoking, lose weight or maybe just spend more time with family. These are typical top New Year’s resolutions on everyone’s list. On the New Year’s Eve day, I asked a handful number of people what are their resolutions for 2015 and they told me that they’re still stuck to the resolutions they made two years ago. There were an intriguing number of people in my Facebook list openly made fun of New Year’s resolutions saying that they never work. This really made me think why we are so bad at keeping our newly set out…
  • Why People Dread the Monday Morning Status Meeting

    Jess Gill
    17 Nov 2014 | 6:00 am
     It’s Monday, 9:30AM and the vast majority of the employees are already gathered in the office and everyone is waiting for the creative director to arrive. People are looking at their watches, it’s 9:45AM and there’s still no sign of the leader of the meeting. Do you start? Do you wait? Do you dread this is going to be another wasted morning where the meeting won’t start? Does this sound like your workplace? Sometimes the process is at fault; most often than not, disruptive people bring meetings to a grinding halt. Here are the reasons why most people dread that…
  • Social Media: Who Should Handle It?

    Jess Gill
    6 Mar 2014 | 5:49 am
    I know I’ve been away from writing on this blog for some time. My apologies for that, I adjusted my priorities and looking forward to contribute more pieces this year. Having said that, this piece is my first write up for this year. Hope it’s a great read to you. Recently I came across an article that discussed whose roles is it to handle social media: PR or Digital. As technology has changed the way we live, we have also seen the evolvement of job functions in the advertising space. Social media has also created new roles, expanded existing job functions and blurred the lines between…
  • Twitter Bickering Match Among Samsung, LG and HTC

    Jess Gill
    17 Jun 2013 | 6:42 am
    You’re likely to find comments from fans arguing over which company’s product is the best. However, what happens when big brands such as Samsung, LG and HTC started bickering on social media space. HTC UK celebrated its “Hottest Phone of 2013” award by posting a photo of on Twitter and added “ouch@SamsungMobileUK” to the end of the tweet. The picture was retweeted more than 700 times. SamsungMobileUK fired back by responding that it had won three awards before HTC replied that Samsung has been paying students to write fake reviews for its competitors’ products. LG UK decided to…
  • Why You Don’t Need to Feel Bad Not Getting Verified Check Mark for Facebook

    Jess Gill
    4 Jun 2013 | 7:07 am
    Just like Twitter’s Promoted accounts, Facebook had released Verified Pages too. Verified pages are indicated by a small, blue check mark beside the page’s name and in search results. According to Facebook, this will help people find the authentic accounts of celebrities and other high-profile people and businesses. Currently, this feature is made available to some well-known public figures and Pages with large followings (ex: celebrities, journalists, government officials, popular brands and businesses). Although it is said that people generally are more likely to follow authentic pages,…
  • add this feed to my.Alltop

    Social Media Network - Marketing

  • Will TSU Come Close To Facebook? - Social Media

    17 Jan 2015 | 12:59 am
    TSU , pronounced Sue, has had a solid backing from venture capital company Sancus Capital Prive who invested $7 million. 50 Cent and NBA star Carmelo Anthony even jumped onto the social networking platform and so has the public.  https://www.tsu.co/PervaraKapadiaNo doubt it is a fact that Facebook is a more established Social Networking Platform but Tsu is different in that it wants to reward You the user for sharing their platform. They aim to do this by giving you a revenue share from the advertisements they display.You can join the social media network…
  • You Can Join The Social Media Site That Pays, It Is Called TSU

    16 Jan 2015 | 4:00 am
    A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. You need an Invite Link though. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content. It looks very much like Facebook. However unlike Facebook this site pays. New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90…
  • New Call To Action Buttons For Your Facebook Pages - Social Media

    29 Dec 2014 | 6:53 am
    Latest at Facebook is the Introduction of their Call To Action button for your Facebook Pages. As Facebook puts it 'Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.'Page Admins can select from a group of Call-To-Action Buttons — like 'Shop Now' or 'Sign Up' — to add to the top of their Page. The seven calls to action available are: Book NowContact UsUse AppPlay GameShop NowSign UpWatch VideoI work as Freelance Social Media…
  • It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media

    13 Dec 2014 | 6:18 am
    Here is a scenario:On your Facebook Home Page Feed  - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. Moreover an Interaction will enable it to go higher on Network Feed. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ?. How about another Sign That shows – ‘I Have Read This, I Am Concerned’.  I work as Freelance Social Media Network Online…
  • The New Facebook Policy Can Get Your Existing Facebook Page 'UnPublished ' - Social Media

    4 Dec 2014 | 1:19 am
    The New Facebook Policy Can Get Your Existing Facebook Page 'UnPublished 'Facebook has recently updated its Policy, Terms and Conditions. If your Facebook Page does not adhere to the New Facebook Policy then you will be receiving this message:Once you go on your 'UnPublished Page' you get to see the below:You have a good chance to 'Appeal' to Facebook and get your Page 'Publish' again....All the best though...I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • add this feed to my.Alltop

    Paul Sutton

  • How to Completely Miss an Opportunity

    Paul Sutton
    26 Jan 2015 | 4:46 am
    A man walks into a bar. “Why don’t you try this ale?”, suggests the barman. “It’s new.” “Sure”, says the man, and the barman pours him a pint of what turns out to be a delicious, creamy brew, full of malty flavour. “Wow, ” says the man to the barman, “this is lovely.” The barman hands the man a glossy, colourful leaflet from the brewer inviting him to ‘join us’ on Twitter and Facebook. The man pulls out his mobile and fires off a tweet to the named handle waxing lyrical about the pint he’s enjoying. A couple of days later, the man finds the leaflet in his coat…
  • The Mysterious Case of the Disappearing Comms Bloggers

    Paul Sutton
    22 Jan 2015 | 2:00 am
    There was a time not so long ago when you could hardly move on the internet without running into someone writing about the marketing communications industry. Social media, PR and digital marketing were all the rage. Everyone had an opinion and communications blogs were abundant. Now? Not so much. At least, not where the UK is concerned. I was recently performing a new year clean up and refresh of my RSS feed. And what struck me was the lack of decent quality blogs emanating from British shores. Less than one in five of the blogs I’m now subscribed to are UK-based. And of those, only a small…
  • The Chromebook Experiment

    Paul Sutton
    19 Jan 2015 | 6:11 am
    If Microsoft and Apple both fell into a black hole tomorrow, could you survive? And more to the point, could your business? With Windows and iOS dominating the operating systems of desktop PCs and laptop computers, my guess is that the answer to that question is a very solid ‘no’. And yet there is another alternative; one that is slowly making inroads into personal computer use, if not quite yet into the business world. Chromebooks have been around for a few years now. For anyone unfamiliar with them, they run on Google’s Chrome operating system, bypassing Microsoft and Apple…
  • Is it Time You Binned Your Content Calendar?

    Paul Sutton
    16 Jan 2015 | 12:49 am
    If you work in social media marketing, you’ll probably have a content calendar. Whether produced with Excel or with professional planning tools like Hubspot or Scribble, content plans have formed the backbone of social communications for a long while. But the world has moved on. And for me, content calendars are now largely redundant. It doesn’t matter whether you use a content plan to look months or just weeks ahead, there’s a strong argument to say that it is no longer possible to plan much beyond a few days into the future. The Price of Progress We live in a world where…
  • Progression Paralysis & How to Overcome It

    Paul Sutton
    13 Jan 2015 | 12:35 am
    One of the questions I’m most commonly asked by communications professionals in social media training sessions is ‘how do you manage to keep up with all of the changes?’ Social media technology moves extremely fast, and there’s a real fear out there that if you’re not all over the latest network announcement, trend or thinking, you’re behind the curve. In many cases, it leads to what I call ‘Progression Paralysis’, where the task of keeping up seems so overwhelming that an individual doesn’t even know where to start and so does nothing. It’s a self-fulfilling prophecy,…
 
  • add this feed to my.Alltop

    Social Nerdia

  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • add this feed to my.Alltop

    Pam Marketing Nut

  • 10 Social Media Tips for Franchisors to Empower Franchisees & Zoom Results!

    Pam Moore
    21 Jan 2015 | 11:33 pm
    Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. Often time the franchisor fears that adopting social media and new technologies will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the social web, there is…
  • 15 Tips to Build an Integrated Online Social Platform that Works When You’re Not Working

    Pam Moore
    15 Jan 2015 | 10:34 am
      When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day. We all have the same 24 hours in the day. Wishing you had more time to do what you need to do is not a strategy for success in life or business. Finding a path that enables you to live the life you dream and get your business on the path to massive success doesn’t happen over night. You are going to need to roll up your sleeves and get to work. The truth is you need to…
  • Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study

    Pam Moore
    13 Jan 2015 | 8:51 am
    Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls. There is likely a conversation happening in the honor of you and your brand right now, regardless if you have chosen to be part of the conversation. What should a brand do when crisis hits? What should they do when the Twitter and Facebook storm gets out of control and tweets are flying left and right with angry TV viewers, customers, partners and…
  • 12 Success Tips and Strategies for Social Media Community Managers #CMGR

    Pam Moore
    9 Jan 2015 | 9:44 am
    At the foundation of social media is people. Social media is about people communicating, sharing, engaging, laughing, crying, and living life together online. It’s about relationships, meeting new people, finding old friends, and fostering relationships that help you zoom your business and life. Understanding how to nurture relationships, and most importantly bring people together so they can be part of something bigger than themselves is where the real power of social media comes in! Many organizations will assign a team member to be the “social media community manager”…
  • WHY Should Anyone Care Your Brand Exists on the Social Web?

    Pam Moore
    7 Jan 2015 | 10:17 pm
    As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to! What’s even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model. The days of free organic reach with little investment in content and community are quickly coming to a close. Not that this ever really worked or was a strategy for smart brands. Did you…
  • add this feed to my.Alltop

    Jessica Malnik

  • 11 Tips For Recruiting Your First 100 Members To Your Online Community

    Jessica Malnik
    22 Jan 2015 | 5:34 am
    Building a community from the ground-up is hard, often lonely work. You are starting out as the only evangelist for this fledgling idea, and you have to hustle day in and day out to get those key first members. Why 100? That’s when you typically should see some more user-generated topics and comments that isn’t necessarily all seeded by you. What better way to illustrate this than through an example. Let’s say, I want to create the ultimate online community and fan club around the most amazing 90s TV show, Saved by the Bell.  From Buddy Bands to caffeine pill addiction, I…
  • #ProductBuild: It’s BETA time!

    Jessica Malnik
    14 Jan 2015 | 9:37 pm
    This course is proving to be an exercise in endurance and perseverance. I still find myself paralyzed by both the imposter syndrome and comparison trap far more often than I want to admit. It’s making writing the last few lessons and editing process much more difficult than I originally anticipated. All the thoughts are raising around my brain. Am I really experienced enough to write this course? Is the content good enough? Too basic? Too advanced? Will anyone buy it? Let alone will anyone find it useful? Despite all this, I was able to start launching this course in a rough, closed beta.
  • My Theme For 2015: Vulnerability

    Jessica Malnik
    6 Jan 2015 | 1:16 am
    It’s becoming an annual tradition for me to write a post in the beginning of January reflecting on the past year, and choosing a theme to live by for the year ahead. Last year’s theme was about change and resiliency.  As I look back at 2014, I look back at a year that has honestly been the most rollercoaster of a year that I’ve ever had. Filled with some serious high points, major challenges and some serious lows, including watching some people that I love overcome major challenges and hurdles. Even with all the challenges, curveballs and forks in the road, I feel a sense of optimism…
  • #ProductBuild: Halfway Done And Writing, Writing And More Writing

    Jessica Malnik
    31 Dec 2014 | 11:35 am
    I’m writing this mere hours before the big, crystal ball drops in Times Square, and we (well to my U.S. based readers) ring in a brand, new year. So many will set out to tackle their New Year’s Resolutions bright and early tomorrow morning. While I don’t set New Year’s Resolutions (more on that in an upcoming post, I promise), I am more gung-ho than ever to get 2015 rolling. I have some big, (admittedly scary) goals set this year. Many of which I’ve been planning and working towards for the last few months. One of which is to launch this product to all of you guys. So, where am I at…
  • Best of the Best: 11 Top Community Management Reads of 2014

    Jessica Malnik
    21 Dec 2014 | 11:12 pm
    As 2014 comes to a close, it’s a great time to reflect on everything that has happened. In the community management field, there was certainly no shortage of great posts, resources, podcasts and speaker keynotes. I’ve rounded up 11 of the best of the best in this annual recap post. 1. Creating customers for life: 50 resources on loyalty, churn and customer retention If you run a customer community, this resource from Helpscout’s Gregory Ciotti is an absolute must-read. It compiles 50 top-notch posts around customer retention, loyalty and churn. 2. What makes a good community KPI? …
 
  • add this feed to my.Alltop

    blogs.pisocialmedia.com

  • Social & Search in 2015

    pismadmin
    5 Jan 2015 | 4:33 am
    1. How will search, social and content marketing interact in 2015? 2. Which mobile friendly social channels should you leverage in 2015? 3. Are brands really wasting time and money on Facebook as Forrester’s new report claims? 4. Which emerging platform offers maximum revenue per social commerce conversion? 5. Which social network has the highest engagement rate at present? (Hint: It’s neither Facebook or Twitter!) All your big digital marketing questions for 2015 answered! Brand managers, marketers and digital media strategists – wondering what changed, what faded and…
  • Facebook Community Management — More Than Just TGIF Posts!

    pismadmin
    5 Jan 2015 | 3:03 am
    Your Facebook community management strategy needs a complete makeover. Period. The new algorithm demands you share original, meaningful content that people love to see. That means your favourite ‘LOL cat’ pictures, memes and of course the ubiquitous TGIF posts are no longer uber-cool! As a community manager or digital media strategist, how do you position your brand in the new scheme of things and grow your community? We bring you the latest insights, useful tips and best practices for an effective Facebook community management strategy.
  • Why Timeline Contests Work

    pismadmin
    5 Jan 2015 | 2:42 am
    Looking to boost user engagement and drive traffic to your Facebook page without exhausting your social media budget? Running relevant Timeline contests is a great way to ensure your fans stay hooked and the tug-of-war between your social media budget and ROI finally ends. Here’s why Timeline contests work wonders for brands of all sizes: Quick and easy to set up - Timeline contests are fairly easy to implement and quick to roll out. The popular contest posts often go viral when fans share them and tag their friends. That way, the page reach can get a major boost within a short span of…
  • Social Media Tool Review: ThoughtBuzz

    pismadmin
    5 Jan 2015 | 2:09 am
    ThoughtBuzz is a social media company based in Singapore that helps clients understand social media and have fun along the way. 100+ brands use Thoughtbuzz to act on the latest trends and sentiments on social media. Here are some of its unique features that can help your business: 1. Influencer identification: Identifying influencers is one of the most critical aspects of a successful social media campaign. Influencers add credibility to your brand, promote word-of-mouth marketing and help to engage your niche audience. ThoughtBuzz lets you search for the biggest brand advocates and the…
  • Singapore’s Top 10 Shopping Malls on Social Media

    pismadmin
    24 Dec 2014 | 2:23 am
    Christmas and shopping go hand in hand especially if you are in Singapore, one of the most acclaimed destinations for retail therapy. The country is known for its luxurious shopping malls where visitors are spoilt for choice both in terms of quality and quantity. We bring you interesting insights, fun facts and social media scores of the ten most popular malls of Singapore.
  • add this feed to my.Alltop

    Smedio - Business Ideas Worth Sharing

  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
  • The Top Ad Networks of 2014

    Douglas Idugboe
    22 Dec 2014 | 9:42 am
    Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this process for you. Although there are ad networks for all types of media including print, with the increased use of smartphones, digital ad networks are more important than ever. So, how do you know what network to choose out of so many…
  • How to Build Customers’ Trust and Boost Online Sales

    Douglas Idugboe
    18 Dec 2014 | 9:57 am
    Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales lost in sales, worldwide. According to Paypal, 86% of American did their Christmas shopping online last year. The trend might not be different this year, if not better. How many of these shoppers will abandoned shopping carts  this…
 
  • add this feed to my.Alltop

    gabycastellanos.com

  • Como ser Influencer o tener Influencia y no morir en el intento (de convocar al menos 10 personas)

    Gaby Castellanos
    7 Jan 2015 | 11:50 am
    El otro dia leia este articulo publicado en El Mundo sobre un conocido “Influencer/Personality” español del mundo de la moda con mas de 200K followers en sus redes sociales y que no fue capaz de convocar a 15 personas para una “Master Class” de personal branding en social media. Y por ello, decidi escribir este post. […]
  • ¿Que aprendi en el 2014?

    Gaby Castellanos
    31 Dec 2014 | 11:54 am
    Desde hace 5 años, ya casi 6, me he dedicado a escribir un post para finalizar el año. Este post en vez de ser una prediccion de lo que va a pasar en el siguiente (como hace la mayoria de la gente, yo es que no soy adivina), es una vista atras y una revision […]
  • Llega la Publicidad a Instagram o como no hacer videos en Instagram

    Gaby Castellanos
    24 Nov 2014 | 2:08 pm
    Antes de contaros mas a detalle el tema, miremos las 1ras publicidades:                 Definitivamente unos son simplemente videos/ads de 8-15 sgs, y los otros son pensados para el medio. Conozco videos de usuarios/marcas mucho mas creativos y mas aplicados a la forma de visualizacion del usuario que estas […]
  • Como organizar mi newsfeed en Facebook, o como ver lo que a mi me da la gana en FB

    Gaby Castellanos
    21 Nov 2014 | 6:46 am
    A pesar de que creemos que lo sabemos todo, a veces la mayoria de las palabras referidas a Facebook son erroreas. Es decir, no sabemos bien como utilizarlo. Tiene tanto para custumizar que a se nos escapa de las manos. Ayer despues de escribir el post sobre : “Por que la gente no ve mi […]
  • ¿Por que la gente no ve mi contenido en Facebook? O como nombrarle la madre a Mark.

    Gaby Castellanos
    19 Nov 2014 | 6:20 pm
    Facil pregunta con muy dura respuesta. La quereis en serio? Yo os la doy, pero despues no me odies. Advertidos. Porque no es bueno. Asi de simple. Y de verdad, lo siento mucho, pero mucho. No quiero que salgais de aqui ofendidos, o dolidos, y diciendo: Y esta? quien se cree para decir esto? Aparte […]
  • add this feed to my.Alltop

    Social4Business

  • Change Your Passwords On A Regular Basis

    Kathy Colaicovo
    17 Jan 2015 | 12:00 am
    I worked in banking for years… passwords were the key to many things including the safe and the banking machines (all by double access of teams of two people of course)… for that reason I take password security pretty seriously. Recently there have been many breaches of data all over… Amazon, Sony, Microsoft were the […] The post Change Your Passwords On A Regular Basis appeared first on Social4Business. Related posts: Twitter and Passwords Simple Steps to Stay Safe Online Tribe Building – Why you need to do this on a Regular Basis
  • How to Get New Subscribers With Joint Ventures

    Kathy Colaicovo
    11 Dec 2014 | 12:00 am
    List Building Ideas When you think of JV (joint venture) partners, you usually think of partners endorsing each other’s products for a commission. This is definitely the case, but in the world of internet and online marketing many people also look to Joint Ventures as a way to build your email list. You have to […] The post How to Get New Subscribers With Joint Ventures appeared first on Social4Business. Related posts: How do You Build Your Email List of Subscribers? 5 Benefits of using Twitter for Business Top 3 Elements to Build a Profitable Email List
  • 5 New Ideas for Image Content in your Online Marketing

    Kathy Colaicovo
    4 Dec 2014 | 12:00 am
    Images are the #1 social media content shared across all platforms. You cannot sign on to Facebook or Twitter without seeing images. Even LinkedIn has transitioned to allow more visual options within their platform. Why is this such a trend? The best answer I can give you is that it is fast and easy to […] The post 5 New Ideas for Image Content in your Online Marketing appeared first on Social4Business. Related posts: How to find ideas of what to Write in your Blog What’s Trending Online? Planning your Social Media Content
  • Would your Business Pay to use Facebook without Limitations?

    Kathy Colaicovo
    25 Nov 2014 | 12:00 am
    Facebook has made a few little changes again and one big one coming soon will once again affect the reach of your content on your Facebook Business Page. As of January 2015, Facebook will restrict the promotional content from business pages in the newsfeed of users. They will be bringing in “volume and content controls […] The post Would your Business Pay to use Facebook without Limitations? appeared first on Social4Business. Related posts: Why has Facebook Business Pages Reach Dropped Drastically? Facebook Business Profile Setup – the Big Question answered Use your Business…
  • Where to Find Images for Your Blog

    Kathy Colaicovo
    13 Nov 2014 | 12:00 am
    Now that you understand that images are an important part of each and every blog post, you might be wondering where you get photos and graphics for your posts. There are several places, paid and unpaid, where you can find just about any image you might need: Your own photos. The easiest place to find […] The post Where to Find Images for Your Blog appeared first on Social4Business. Related posts: Why Add Images to Your Blog? How to Add Images to your Blog Posts Share those Images on Twitter too!
  • add this feed to my.Alltop

    Prepare 1

  • The 7 Keys to Living Life Aligned with Passion

    Blair Evan Ball
    23 Jan 2015 | 3:55 am
    Are you living your life with passion? How about Clarity and Purpose? The ability to live life in accord with your purpose, values and passion is key.  There are certain key principles that are critical to living a life with passion. Most of us go to the grave with the music still in us. Why? Give you attention to what you do right, to your wins, to the things you do well. You will find your improvement is faster and much great than when you try to fix your mistakes. “He who has a why to live for can bear almost any how.” - Frederick Nietzsche Your life is created first in your…
  • How Visual Content Amplifies Social Media

    Blair Evan Ball
    16 Jan 2015 | 4:05 am
    Did you know that 65% of people are visual learners? Do you know that our brain processes visuals 60,000 times faster than text? From a social media marketing standpoint, the old saying that “a picture’s worth a thousand words” holds so much value today. As marketers, we all need to be or become storytellers. A great photo or graphic tells a story in one hot second. A good image can connect an idea or message much quicker and stronger than text-only content. Photos are the main type of content posted by Facebook pages, Pinterest, Instagram and others. As a marketer, it makes sense to…
  • 4 Laws of Emotion That Influence You

    Blair Evan Ball
    9 Jan 2015 | 3:55 am
    Do you desire winning more than you fear failure? Do you engage in busy-work when you could be tackling important priorities? Do you put off learning a new skill or social media tool to market you and your business? Do your to-do lists stay filled with many things that have yet to be done? The Law of Emotion states that 100 percent of your decisions and subsequent actions are based on emotion. You are not largely emotional, or 90 percent emotional and 10 percent logical, as has been assumed. You are completely emotional. Everything you do is based on an emotion of some kind. “What you…
  • 12 Social Media Trends that will Dominate in 2015

    Blair Evan Ball
    30 Dec 2014 | 4:05 am
    It being the end of the year, I found myself wondering what was to come for 2015 and if anything had changed in the past year as to social media usage and platform popularity. As 2014 comes to a close the world of social media had some ups and downs. Some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order…
  • 5 Golden Rules for Sharing on Social Media

    Blair Evan Ball
    24 Dec 2014 | 11:29 am
    What do you suppose the golden rule is? If practiced would it change your life? Career? Business? But why? What is the real reason for this kindly consideration of others? We’ve entered a new era here and around the world that seems to be going in the opposite direction. The reason actually is very simple: “Whatever a man soweth that shall he also reap.” The Golden Rule means, substantially, to do unto others as you would wish them to do unto you if your positions were reversed. It is your privilege to deal unjustly with others, BUT, if you understand the law upon which the…
 
  • add this feed to my.Alltop

    Leader Networks blog

  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
  • Building the Business Case for Community

    Vanessa DiMauro
    17 Nov 2014 | 7:30 pm
    In every corner of an organization, the idea of having an online community is brought up. But often, the idea remains just that – an idea – because starting the journey seems daunting. How should we begin to build the business case for it? How can we translate the hard-to-explain-and-grasp benefits of community into a comprehensive and convincing plan? What lessons can be learned from others who have succeeded? How can we report the value in business terms? Your business case process is not simply a way to get approval for your community project. When well done, it is the outline for an…
  • The Social Consumer Study and What It Means To Customer Service Professionals

    Vanessa DiMauro
    30 Oct 2014 | 5:11 am
    “The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms which fail to deliver on customer expectations. In the summer…
  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
  • add this feed to my.Alltop

    Wakeman Agency

  • Press Release – Films for Change Initiative at The Wakeman Agency

    wake101
    14 Jan 2015 | 11:09 am
    The Wakeman Agency Enters Film World with Films for Change Initiative New offering includes a spectrum of services to help filmmakers and activists raise social awareness NEW YORK CITY—As part of a larger effort to keep reading
  • Happy Holidays at the Centre for Social Innovation

    wake101
    17 Dec 2014 | 9:06 am
    As a founding member of the Centre for Social Innovation (CSI) in NYC, The Wakeman Agency was delighted to attend CSI’s annual holiday party on December 11, 2014. It’s a joy to share space with keep reading
  • 2014 Public Relations Society of America Gold Medal Winner

    wake101
    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    wake101
    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
  • add this feed to my.Alltop

    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • What Is Inbound Marketing For Lawyers?

    Nancy Myrland
    6 Jan 2015 | 7:50 am
    Send to KindleI was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Michael simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” Don’t let all this talk of traffic, leads and sales turn you off. I…
  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    Send to KindleI’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching…
  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    Send to KindleI was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris’s new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you…
  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    Send to KindleDuring a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    Send to KindleI’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always…
 
  • add this feed to my.Alltop

    Pixable

  • Seven Other Names For Edward Norton’s Baby That Are Better Than Atlas

    Sophy Ziss
    26 Jan 2015 | 10:48 am
    Academy Award-nominee Edward Norton is married. Did you know that? We didn’t. He’s married to another Hollywood person, in fact: Shauna Robertson, who produced every single Judd Apatow movie you can think of. Cool! And they have a two-year-old son together. Double cool! Less cool? They named that goddamn baby Atlas. That poor, sweet baby. They revealed the name this week, as if it’s a good one we should be excited about.  And now, 7 other things Ed Norton could have named his kid 1. Map (Source: Tumblr) Right? Short and sweet. 2. Maps* (Source: Imgur) Pluralizing it adds a…
  • KFC’s Latest Double Down Dog Will Probably Kill You (PHOTOS)

    Tara Mastroeni
    26 Jan 2015 | 10:25 am
    We’re no strangers to insane food mashups. If the wonut and the cereal cake are any indication, it’s definitely possible for two meals to be better as one. But KFC may have outdone themselves this time with their newest creation, the Double Down Dog. According to Bro Bible, this Frankenstein sandwich takes your two favorite mystery meats and joins them in an unholy, bun-free union. Here it is in all its glory (Source: Twitter/Mr. Sazon) The Double Down Dog features a hot dog that’s been drenched in cheese sauce and encased in a “specially-folded” fried chicken…
  • Gotta Get The Bread And Milk! Vic DiBitetto Shares His Thoughts On The Blizzard of 2015 (VIDEO)

    Natalie Krawczyk
    26 Jan 2015 | 9:07 am
    In case you haven’t heard there’s a “potentially historic” blizzard heading towards the Northeast and everyone is going absolutely crazy. Bread and milk have flown off stores shelves, lines for gas are extremely long and it seems like nothing else is going on in the world except a major snowstorm. Comedian Vic DiBitetto, known as the “Bread & Milk” man, has posted an update to his viral video from 2013. DiBitetto comments how in the face of the storm, we all seem to forget about otherwise hot topics, both political and topical, and the only thing on…
  • We Can’t Even With These Crochet Blanket Clothes (PHOTOS)

    Tara Mastroeni
    26 Jan 2015 | 9:01 am
    We’ve all joked about wishing we could brave the freezing temps by wrapping ourselves in blankets 24/7. But, of course, there’s always that one guy who takes the joke a little too seriously. In this case, that guy is the owner of Etsy store LordvonSchmitt. The store offers a line of   — you guessed it — crochet blanket clothes. Yep, like the kind draped across the back of your Grandma’s couch. Take a look. You’ve never seen shirts like these before (Source: Etsy/LordvonSchmitt) (Source: Etsy/LordvonSchmitt) If you’re confused about where you might…
  • See John Oliver Audition For ‘Fifty Shades Of Grey’ (VIDEO)

    Sophy Ziss
    26 Jan 2015 | 8:07 am
    John Oliver and suburban moms have something in common: They love talking about “50 Shades of Grey.” And, like so many suburban moms before him, Oliver is deeply unhappy with the casting choice of Jamie Dornan to play titular character Christian Grey. In fact, Oliver is so displeased, he launched the hashtag #NotMyChristian from his HBO show “Last Week Tonight.” But a recent web exclusive, he began to apologize for his vocal Twitter protest against the film – and then, mercifully, blissfully, finally offered the solution we all need: casting himself in the…
  • add this feed to my.Alltop

    ProMovieBlogger

  • Make Your Website’s Permalink Google News Compliant on Day One

    Rollo Tomasi
    5 Jan 2015 | 9:27 am
    If you are starting a news website, you’ll want as much organic traffic as you can get your hands on. More traffic means more page views for the news stories you are reporting on, the articles that you have written, and more clicks for the ads your site is displaying. The king of organic website traffic is new and returning visitors. The queen is Google’s SERPs. The third biggest resource is Google News. Google News usually appears at the top of regular Google SERPs. Because of this fact, getting into Google News is extremely beneficial to your site, its traffic, and its…
  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
  • How to Add Open Graph & Schema Meta Data to your Website’s HTML Pages

    Rollo Tomasi
    7 May 2014 | 8:03 am
    Learning how to add Open Graph and Schema meta data to your website’s HTML pages can be done easily or over the course of a business day. We will explore both methods in this article. First things first though. You have to be made aware of what Open Graph and Schema meta data are so that you know of their importance to your website and its HTML pages. What is Open Graph? The Open Graph protocol enables developers to integrate their pages into the social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users. As an…
  • Email Newsletter Design Best Practices Infographic

    Rollo Tomasi
    23 Jan 2014 | 7:13 am
    Email Newsletter Design Best Practices Infographic. If you have a website and use Feedburner to manage your RSS feed and email subscribers (if you have activated these services), you have a newsletter. If you use Aweber, Mail Chimp, Constant Contact, etc., you definitely have a email newsletter. “A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.” Having a email newsletter does not mean that you have set it up properly or are managing it efficiently and to its maximum potential. It simply means you have an…
  • add this feed to my.Alltop

    Digital Pivot RSS News Feed

  • New Feature for Facebook's Year in Review

    Jessica Cherok
    27 Jan 5772 | 6:19 am
    Summary: Was 2014 a banner year for you? Now you can relive the memories with Facebook’s Year in Review feature. That is, assuming you want to relive it. Year in Review debuted on Facebook in 2013, allowing users to view a video of their year’s posts. Unlike the 2013 review, Facebook users can now pick which photos are in the 2014 review.
  • Stop Posting About Copyright Ownership on Facebook

    Jessica Cherok
    27 Jan 5437 | 6:20 am
    Summary: It is a brand-new year, and time for a brand-new reminder of an old fact — posting some legalese statement on Facebook about copyright ownership doesn’t do anything. Seriously, nothing. Most likely, you have seen some variation of the following statement posted in your friends’ Facebook statuses: "Due to the fact that Facebook has chosen to involve software that will allow the theft of my personal information, I state: at this date of January 4, 2015, in response to the new guidelines of Facebook..."
  • Privacy Loss to Combat Cyber Bullying

    Jessica Cherok
    26 Jan 2015 | 5:33 am
    Summary: The State of Illinois has taken steps to handle cases of cyber bullying a lot more seriously. The state just passed legislation this January requiring that those suspected or accused of cyber bullying turn over the passwords to their social profiles. The law also now includes social media sites like Facebook, Instagram, Twitter...
  • SOTU Leads to Many Trending Topics on Social Media

    Jessica Cherok
    22 Jan 2015 | 4:56 am
    Summary: The President’s State of the Union Address had some record moments in it, including the first-ever mention by a president about lesbian, gay, bisexual, and transgender persons in a SOTU. The President’s use of these words was a trending topic on social media. President Obama said, "As Americans, we respect human dignity, even when we're threatened..."
  • Be My Eyes App Brings Sight to the Vision Impaired

    Jennifer Graber
    21 Jan 2015 | 5:16 am
    Summary: One can only imagine the challenges faced by an individual who is vision impaired. Simply navigating daily life presents a plethora of obstacles not even considered by a non-impaired person. Tasks like cooking, shopping, clothing oneself, checking expiration dates, studying a map for directions, and more, all become significantly more complex when one is visually impaired.
 
  • add this feed to my.Alltop

    Sean Clark

  • 5 Quick Content Ideas for a Blog Post [PODCAST]

    Sean Clark
    23 Jan 2015 | 10:55 am
    Episode 53 of The Small Business Marketing Report Podcast You are probably well aware of the value of content and producing regular posts for your site can see your online marketing efforts rewarded in many ways. It can be frustrating though when you’re stuck for an idea and you need to get a blog post written. In this episode we giveaway 5 quick ideas for blog posts that can help get you out of a spot: Top 10 sellers in Amazon Adapt a customer question Comment on another article Curated list of other content Leveraging YouTube …plus a bonus idea that’s worth a try. Mentioned in…
  • SEO is Dead, Long Live SEO! [PODCAST]

    Sean Clark
    10 Jan 2015 | 2:41 am
    Episode 52 of The Small Business Marketing Report Podcast Robert and I have differing opinions when it comes to Search Engine Optimisation (SEO) and in this episode we look at the reasoning behind our thoughts on the subject. There is no denying SEO has become more difficult and much of it far from under a businesses direct control. Is it still pertinent to concern yourself with it? Or is your time better spent on other, more tangible, marketing opportunities? Listen to the discussion, hear the arguments and see whether you think SEO still has some life in it yet. Listen in to the show, and…
  • How To Choose A Domain Name [PODCAST]

    Sean Clark
    28 Dec 2014 | 3:38 am
    Episode 51 of The Small Business Marketing Report Podcast When it comes to choosing a domain name for your business or next online venture there are many options to consider. But which are important and which are just pure marketing aimed are parting you from your money? In the final episode of 2014 Sean & Robert look at the following points when it comes to choosing a domain name: How important are domains? What is the value of a domain in SEO? Are some suffixes better than others and if so why? What is the value of the new domain extensions e.g. .london? Is it ever worth paying a…
  • 10 Business Books To Add To Your Christmas Reading List [PODCAST]

    Sean Clark
    13 Dec 2014 | 3:16 am
    Episode 50 of The Small Business Marketing Report Podcast Robert & Sean review books from their latest latest reading list. With something for everyone, everything from productivity to creative writing, some old and some very new releases. There’s sure to be something in here that will inspire you to improve your business or widen your knowledge. And there’s even a bonus pick at the end of the show from Sean! Sean’s Reading List 7 Habits of Highly Effective People – Stephen Covey Getting Things Done – David Allen Virtual Freedom – Chris Ducker The…
  • Optimising your Website for the Search Engines: A Practical Guide

    Joe Cox
    11 Dec 2014 | 8:27 am
    It’s a long established fact that any business or budding entrepreneur should have a website in the 21st Century. But just having a website isn’t enough these days. You need to make sure it’s as good as it can possibly be and not just in the way it looks. With competition fierce across so many sectors it’s important that your website is optimised for the search engines as well as your site visitors. There are many SEO ranking factors and optimising your website is the first step in any SEO campaign. To help you, we’ve put together a checklist for website owners at all levels.
  • add this feed to my.Alltop

    L2: Business Intelligence for Digital

  • Super Bowl Newbie Wix Impresses

    Homa Zaryouni
    26 Jan 2015 | 1:05 pm
    In the first day of Super Bowl week, we look at data from iSpot.TV to see who is winning the pre-Super Bowl race for online views. As of now, Dove, Carl’s Jr., and Victoria’s Secret take the overall lead, while Bud Light, Old Spice, and Carl’s Jr. have been trending in the past 24 hours. Dove’s Real Strength commercial surpassed others in not just views, but in social actions. Real Strength received 172,722 social interactions in the past seven days, close to 4x the interactions of runner up Carl’s Jr.’s Au Naturel. The hashtag #realstrength (featured as the Dove ad’s call to…
  • Japan & Korea Luxury: Local Platforms

    Homa Zaryouni
    26 Jan 2015 | 10:30 am
    South Korea has one of the most digitally savvy and social populations (Korean internet users spend an hour a day on social media), but luxury brands in the country are not very active in local or social channels. Just 25% of brands in the Korea Luxury Index are present on Facebook and 15% are present on Twitter. Japan is slightly less social than Korea, and but brands in the Japan Index have a higher social media adoption rate. Forty-six percent of brands in the Japan Index are present on Facebook and 39% are present on Twitter. But brands in both countries’ Indexes are making inadequate…
  • MCM and Uniqlo Top L2’s Japan & Korea Luxury Index

    Homa Zaryouni
    23 Jan 2015 | 2:55 pm
    L2 released today the Digital IQ Index®: Japan & Korea luxury. MCM topped 68 luxury brands in the Korea Index and Uniqlo was ranked No. 1 of 70 brands the Japan Index. Here’s why: Uniqlo has built a sophisticated site with robust product customization tools, advanced search functionality and good content integrated with commerce. Uniqlo is the most searched-for brand in Japan, on mobile and desktop, with over two million monthly searches. Uniqlo consistently launches innovative digital campaigns like the Lucky Line. Uniqlo is social. It is one of the 11% of brands in the Japan Index to…
  • Cosmetics vs. Fragrances: Challenges of Selling Online (Video)

    Homa Zaryouni
    23 Jan 2015 | 1:54 pm
    In this L2 video, Researcher Giulia Prati speaks about the challenges of creating a personalized online shopping experience for cosmetics, illustrated by the fact that 19% of Fragrance sales in the U.K. happen online vs. just 7% of Color Cosmetics sales. Beauty brands are taking steps to fill in that gap, with 44% featuring guided selling tools on their site. It’s important for Beauty brands to take improve their online selling tools, especially during the holidays where 61% of U.K. customers look for gifts on Amazon and 56% search on Google. In the Digital IQ Index®: Beauty U.K. Genius…
  • The Four Horsemen: Amazon, Apple, Facebook, Google

    Homa Zaryouni
    23 Jan 2015 | 11:07 am
    Earlier this week at the 2015 DLD conference in Munich, L2 Founder Scott Galloway spoke about the four most dominant companies in digital and made predictions around who will increase and who will decrease in value and influence in 2015. “The Four Horsemen” Amazon/Apple/Facebook/Google, are the most dominant tech companies with a higher combined market cap than the GDP of South Korea. Amazon: Pure-play retail is going away, whether its pure e-commerce or brick-and-mortar without an online presence. Therefore companies like Fab.com, Gilt, and Net-a-porter are on their way out. True…
  • add this feed to my.Alltop

    Digital Diva

  • Frock Swap: Saying goodbye to my Joy skirt

    Digital Diva
    18 Jan 2015 | 11:00 pm
    As most of you know, I’m doing the 100 day spending ban (clothes, makeup and skincare) with a few other fashion and personal style bloggers and they very kindly invited me to take part in their annual frock swap too, to ease the pain of the spending ban! The idea is that we send each other an item of clothing from our wardrobe that we’re ready to part with, or something that we’re finding tricky to style. The item gets a new lease of life in another blogger’s wardrobe. Erica, Donna and Charlotte are my Frock Swap buddies. Erica looks fab in skater dresses and…
  • Man Behind The Curtain & Saying Goodbye to my Hair Extensions

    Digital Diva
    18 Jan 2015 | 1:02 pm
    Hello hello…happy Sunday everyone. We went to The Man Behind The Curtain with friends this week for some gastronomic loveliness. Michael, as usual, didn’t disappoint! (click that link to see my post with more detail from last time we went) It was also good to see the lovely Anthony Fellows to get my hair extensions taken out before I go on holiday… I do miss them, but it’s a lot easier on holiday without them, lots of getting in and out of a pool doesn’t work well with drying extension bonds carefully. He packed me off with some Philip Kingsley products to keep…
  • Zucco: Delicious Italian Food in Meanwood (Leeds)

    Digital Diva
    18 Jan 2015 | 12:30 am
    If you haven’t already been to Zucco in Meanwood (Leeds) for their Italian food, you need to rectify that. I’ll try and help you see the error of your ways with this blog post. It’s one of my favourite restaurants in Leeds you see at the moment. Zucco specialise in freshly prepared Italian small plates and they do it very well. For starters, the prosecco is £3.15 a glass…whaaaaaaat?! That’s far cheaper than anywhere else. I must say though it can give a bit of a nasty headache …even on only two glasses (I’m a bit sensitive to some wines and…
  • Blow Dry Bar / Up Do Service at Architect Hair, Headingley

    Digital Diva
    17 Jan 2015 | 8:46 am
    Architect Hair in Headingley (Leeds) have introduced a new blow dry bar and up-do service which is fantastic for girls like me who aren’t so great at either! They very kindly invited me to along to review the service, which was perfectly timed because I had a Christmas Party to go to with work which had a 50’s theme. I had my outfit sorted, but my hair was definitely NOT sorted. You might remember Claire at Architect Hair hair chalked my hair earlier last year… I also see Abi at Architect regularly for fringe cuts when I’m in between appointments with Anthony Fellows…
  • Refreshing The Home (& Spending Ban Update)

    Digital Diva
    11 Jan 2015 | 9:50 am
    Hi all! How’s your week been? Have you been doing Dry January? Have you been depriving yourself in any other way? No crap food and lots of worthy visits to the gym…that’s what January is all about, isn’t it? I haven’t been going to the gym…that’s not really me, but I have been going for some 30-40 min walks on a lunchtime at work whilst listening to the Serial podcast. I haven’t been doing Dry January either, I’ve actually been drinking red wine again because I’ve finally figured out my allergy issues – woop! So long as I take…
 
  • add this feed to my.Alltop

    ansarada » M&A News

  • Buy oil: Steve Schwarzman

    Brett Cole
    22 Jan 2015 | 8:12 pm
    Time to do an oil deal? Just listen to one of Wall Street’s premier dealmakers, Steve Schwarzman. “Oil is the biggest investment opportunity in the world,” the Blackstone chief executive told the Wall Street Journal. Oil is down more than 50 percent since June. Houston, epicenter of oil and gas transactions, is eerily quiet. Total […] The post Buy oil: Steve Schwarzman appeared first on ansarada.
  • “Alternatives” M&A war chest

    Brett Cole
    21 Jan 2015 | 4:37 pm
    The numbers are simply astounding. So-called alternative asset managers have $6.91 trillion under management, says Preqin. The breakdown in assets managed by these alternative asset managers is as follows: $3.02 trillion in hedge fund assets $3.79 trillion in private equity assets including $742 billion in real estate assets, $296 billion in infrastructure assets and $387 billion […] The post “Alternatives” M&A war chest appeared first on ansarada.
  • Davos & Deals

    Brett Cole
    20 Jan 2015 | 8:37 pm
    If there was ever a time and place where the old adage, it is not what but who you know, is true, it is Davos. Felix Salmon, finance’s famed blogger, once called an event at Davos “a drunken mess.” But Davos is the El Capitan for the M&A banker. Conquer it and you can conquer […] The post Davos & Deals appeared first on ansarada.
  • 5 tips to help close deals in a M&A bull market: Heather Lee

    Brett Cole
    19 Jan 2015 | 6:28 pm
    When M&A heats up who ya gonna call? M&A volume in 2014 was $3.6 trillion, the third-highest year on record, according to Dealogic. There were more than 30,000 deals globally last year. Could 2015 be more of the same? ansarada’s Heather Lee, a Clemson University graduate and a fan of Washington’s NFL team, has five […] The post 5 tips to help close deals in a M&A bull market: Heather Lee appeared first on ansarada.
  • Evercore, Blackstone top Wall Street Oasis survey

    Brett Cole
    18 Jan 2015 | 9:21 pm
    What matters most, prestige or recommendations in the world of finance? Wall Street Oasis, the popular web site for those working in finance, has ranked the following investment banks and financial advisory firms, based on the website’s readers reviews, as places recommended to others to work. Evercore Blackstone Harris Williams Goldman Sachs William Blair  Robert W. […] The post Evercore, Blackstone top Wall Street Oasis survey appeared first on ansarada.
  • add this feed to my.Alltop

    Jessica Northey

  • My Year in Review

    Jessica Northey
    30 Dec 2014 | 1:51 pm
    Tweet Words cannot even begin to describe how amazing 2014 was, not just for Country Music #CMchat, but for me personally, so we made a video. Take a walk back down the 365 day memory lane that is in our rearview mirrors of 2014. AND thank you EVERYONE including Fans, #CMchat Community Members, CMchatLIVE.com Contributors, Artist […] The post My Year in Review appeared first on Jessica Northey.
  • Join @FLAGALine for a Country Music #CMchat Twitterview 12/11

    Jessica Northey
    9 Dec 2014 | 7:41 pm
    TweetThis is not a drill. I repeat, this is NOT a drill. We will, in fact, have Brian Kelleyand Tyler Hubbard, collectively known as This is not a drill. I repeat, this is NOT a drill. We will, in fact, have Brian Kelleyand Tyler Hubbard, collectively known as one of country music’s most popular and decorated […] The post Join @FLAGALine for a Country Music #CMchat Twitterview 12/11 appeared first on Jessica Northey.
  • Social Media Insights

    Jessica Northey
    2 Dec 2013 | 9:03 am
    Social media is perfect for anyone who wants to control their brand’s message or create a network of support and be heard by thousands of targeted individuals, with the potential to reach millions. The post Social Media Insights appeared first on Jessica Northey.
  • Dead End Decisions

    Jessica Northey
    28 Aug 2013 | 8:06 am
    TweetFind me on Google+ Long time no see…..no excuses from me; haven’t been making time to free-style blog.  Had to re-prioritize other areas of my life, and been doing a lot for my other blog/business Country Music Chat.  With that said, I miss this. I love creative, reflective and editorial style writing. I’ve always tried to […] The post Dead End Decisions appeared first on Jessica Northey.
  • Managing Social Media During a Tragedy

    Jessica Northey
    21 Apr 2013 | 3:41 pm
    TweetGUEST POST from Danielle Bowers We’re standing on the edge of a new frontier with social media.  Every step we take, every advance is new ground and we’re all learning as we go.  That said, we also have to figure out how to handle tragic events as they unfold. By now we’ve seen it happen on Facebook, Google+, […] The post Managing Social Media During a Tragedy appeared first on Jessica Northey.
  • add this feed to my.Alltop

    For Free Blog

  • Does Facebook’s anti-fake news approach create a new problem?

    Mike Johansson
    25 Jan 2015 | 9:59 am
    Social media still has a bit of a reputation as the Wild West of the communications world.So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction.In a post on its blog Facebook said the new feature would help it police the proliferation of fake news making its way onto the platform.But like most things on Facebook, how you mark a post as fake is complicated:First you go to the top-right corner of a post and select "I don’t like this post."That brings up a window titled "Help Us Understand What's Happening."Then you select…
  • Social Media 2015: 10 Perspectives

    Mike Johansson
    1 Jan 2015 | 10:02 am
    Social media saw some big shifts in 2014, but what will 2015 bring? The only thing that is certain is that change will continue and at least one new network will come along and surprise everyone with how quickly it gets broadly adopted. In the meantime here are … 10 Views of What 2015 Will Bring in Social MediaHeidi Cohen (@heidicohen on Twitter) of Heidi Cohen’s Actionable Marketing Guide says in 2015 Facebook will retain its social media marketing dominance, but continue to lose its key demographic, namely teens and twentysomethings. Among her other predictions: Amazon will…
  • Finding a fake on Facebook

    Mike Johansson
    26 Oct 2014 | 5:44 pm
    There are all kinds of posts on Facebook, Twitter and other social media that seem too good to be true. Sadly some of them are just that … too good to be true. But how can you tell which are true before you reshare that content on your social networks? Tools to detect an Internet fake: Google: In a Google Search window put the title of the internet post or image or video or the key subject of the piece. If the only results that come back are for that one piece of content, chances are it is fake or at the very least not credible, because if it were credible it would be found in a…
  • HOW TO: 7 Ways to Get More From Twitter

    Mike Johansson
    20 Oct 2014 | 2:13 am
    Wish you could get more from your time on social media? Is that especially true on Twitter? Well, have I got a post for you.7 Ways to Get More from TwitterLists as a way to get a lot more from Twitter: Lists are probably the most under-appreciated, most-useful feature of Twitter. They are a way to manage the "firehose" of tweets come from large numbers of people you follow. Lists are best organized around your interests (this could mean the industry you work in, family and friends or even competitors). When you open a list you only see tweets from those people. It is important to remember…
  • 13 Very Useful Twitter Infographics

    Mike Johansson
    18 Oct 2014 | 10:13 am
    Twitter can be confusing to some and even baffling to those who have not fully embraced it.With so many great resources out there it can be hard to know where to start. But, wait … let me present for your Twitter enlightenment…. A Baker’s Dozen of Great Twitter ResourcesShould You Use Twitter? This old-but-still-useful flowchart can help you decide whether Twitter is even the right place on social media for you.The infographic 7 Effective Ways to Engage on Twitter will help you maximize the time you do spend on Twitter.As will this the useful Maximize Your Tweets…
 
  • add this feed to my.Alltop

    Hypertext

  • Big Data, Social Media Take Aim At the Flu Virus

    Megan Manzari
    26 Jan 2015 | 12:41 pm
    Though vaccination is currently considered the most effective prevention method against the flu virus, big data and social media are getting us closer to a day when we can bury the needle. Flu season is here, and this year, it’s back with vengeance. Thankfully, so is technology. Every week, the Centers for Disease Control and Prevention releases a detailed report pinpointing which states are currently experiencing heavy flu activity. It provides statewide coverage, but suffers from setbacks because of the delay from when data is gathered to when it’s actually released. Researchers…
  • Crossy Road Creators Say App Development is Kids’ Play

    Ian Murphy
    23 Jan 2015 | 12:40 pm
    Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation — whether it’s finding an address, checking the weather or just performing some good, old-fashioned Facebook stalking. Developers have jumped on this opportunity to supply the demand for apps, even going as far developing a range of solutions to help us avoid our apps. With Apple’s latest…
  • Minimum Viable Product: Would It Work For Marketing?

    Julian Chow
    22 Jan 2015 | 1:47 pm
    Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition? As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I'd submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion ratio was around 30 percent, which means that seven out of every 10 proposals (think of the hours, brainpower and effort here) fell by the wayside because clients took too long to examine the proposal until it was no longer viable. That, and…
  • How Chris Nolan’s Interstellar Can Help Content Marketing

    Mark Yeow
    21 Jan 2015 | 2:51 pm
    Look no further than Chris Nolan's blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, sort of like what today’s leading filmmakers, writers and artists do as they hone their craft. Only by aiming for the stars can content marketers hope to stand out from the growing morass of really bad stuff…
  • 4 Analyst Relations Best Practices Companies Should Seek

    Stephanie Liu
    20 Jan 2015 | 2:34 pm
    Often overlooked and underrated, these analyst relations best practices can provide invaluable benefits to your company You’re building up an analyst relations program and want to bring in an integrated agency to support you. Great! Now, where to begin? Well, start with these four analyst relations best practices: Develop your analyst relations strategy What is driving the program, what is the goal, and how can an agency help? Analysts can provide a huge wealth of information, but clients have to know what to ask and look for before going into a briefing or inquiry. To maximize the…
  • add this feed to my.Alltop

    Sprout Social

  • Edgerank: A Guide to the Facebook Algorithm

    Michael Patterson
    26 Jan 2015 | 10:55 am
    Do you ever get the distinct feeling that not all of your brand’s Facebook followers are seeing your Page posts? Sometimes it can even feel like your business is only seeing engagement from the same core group of people. Those feelings might be validated by actual data. Implemented in 2010, the Facebook news feed algorithm Edgerank was created to pick and choose what Facebook users see in their News Feed. This means that Facebook is choosing which of your followers see all of the updates that you create. The Edgerank algorithm has a rather complicated, controversial history,…
  • How to Build Positive Social Communities

    Elizabeth Harper
    23 Jan 2015 | 7:41 am
    The Internet is an ideal place to build social communities around your brand, but it’s easy for any online community to become mired in negativity. While you may think dealing with negative content and the occasional troll is simply the cost of doing business online, bad attitudes can have a detrimental effect on your community if left unchecked. Not only does negative content discourage users from being active and engaged with their social feeds, but it can actually cause community members to be more negative themselves. A study shows that when content is evaluated negatively by…
  • 5 Insightful Instagram Statistics That You Should Know

    Jennifer Beese
    22 Jan 2015 | 11:02 am
    What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Instagram now has over 300 million members who share more than 70 million photos and videos each day. Home to creativity in all its forms, Instagram is a place where you can find everything from images of faraway places to the newest looks from today’s hottest fashion brands. The community continues to grow and thrive, and as Instagram’s user base increases, so do the benefits for celebrities, athletes, and brands. Here are a few Instagram statistics that will help…
  • How Social Media Behaviors Differ Across Asia Pacific

    Anna Washenko
    21 Jan 2015 | 10:40 am
    The vast memberships and fast growth show that social media is a truly global phenomenon. Most of the major social networks have global audiences numbering in the high millions, if not billions, with growth in nearly every country of the world. Social’s ability to instantly connect people in thousands of different countries can make the miles between nations disappear. For businesses with customers around the world, it provides the unprecedented opportunity to reach their audiences in every corner of the world with a few key strokes. Despite all the closeness an Internet connection…
  • Here’s What an Employee Ambassador Program Looks Like on LinkedIn

    Jennifer Beese
    20 Jan 2015 | 9:04 am
    Businesses are becoming more social, and by that we don’t mean that they’re tweeting more frequently or utilizing additional platforms. Today, companies are taking social media deeper into their organizations, integrating with more than just their marketing and customer service departments. As a result, the most engaged and best-informed advocates of your brand — your employees — are helping to share your message and broaden your reach. The steps to getting your company involved in social media are simple, and given the right tools and training, your employees can be your best brand…
  • add this feed to my.Alltop

    socialmouths

  • 3 Marketing Ideas You Can Steal From Bruce Lee

    Josue Valles
    13 Jan 2015 | 8:30 am
    Could you believe that Hollywood can make your business better? You’ve seen a lot of movies and you’ve probably heard enough about Will Smith, George Lucas or Jackie Chan, but how those crazy guys can improve your marketing? I’ll get into that later… But first, let me introduce you to one of the most effective branches of marketing – attraction marketing – in which people are automatically joining your business opportunity, contracting your services, or buying your products because of who you are. And I’m not talking about branding, I mean something deeper…
  • How to Use Pinterest to Dramatically Boost Blog Referral Traffic

    Peg Fitzpatrick
    6 Jan 2015 | 7:58 am
    The power of Pinterest for bloggers is undeniable for your social media marketing promotions. Tweets on Twitter and posts on Facebook and Google+ have relatively short periods of time that they are viable and found by your followers. By contrast, a Pinterest pin will be repinned the same day, next week, next month, and even years later! The viral nature of a successful pin is like a pinball bouncing around adding repins, likes, and blog traffic along the way. The viral nature of a successful pin is like a pinball bouncing around repins, likes and traffic.Click To Tweet An article on the…
  • How to Make Your Blog Images Perform Better on Social Media

    Francisco Rosales
    9 Dec 2014 | 9:03 am
    We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms. The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it. Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post. Most importantly: The featured image of your post. Why this image is so important, how to create awesome visuals for your content and some great…
  • Top 10 Social Media Posts of 2014

    Francisco Rosales
    3 Dec 2014 | 8:46 am
    I guess summarizing the best content of the year is, among other things, a way of attempting to wrap it all up. 2014 was a great year for SocialMouths, and even thought I’m the one on the “producing” end of the screen, it’s all thanks to you that allow me to deliver what I have to say in form of blog posts, courses and services. I just hope to make a little difference in your marketing, no matter how big or small your business is. Jeez, I promised myself I wouldn’t cry… Alright, so these are the 10 most popular posts published by SocialMouths in 2014.
  • Email Automation Works – Here are the Stats to Prove it

    Francisco Rosales
    25 Nov 2014 | 8:33 am
    Email automation works. Period. The problem is, many people still believe we’re just talking about simply sending a welcome message upon signup or a thank you note after a sale. But it’s definitely much more than that. Email automation can help you create a system that targets users with the right messages at the right times, like offering a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time. If you’re a regular reader of this blog, you know I’ve said many times, email…
 
  • add this feed to my.Alltop

    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Your Evolving Role as a Sales Rep in the Digital Age

    David Chism
    13 Jan 2015 | 4:02 pm
    Remember When… Remember the golden years of the sales rep? From late 1999 up until around 2007, being a salesperson in the home improvement world was, for lack of a better phrase, pretty darn good and rewarding. Sure, you had to have some sales skills and be pleasant with people, but overall it was fairly smooth sailing. Most of my own formal sales training took place in the early 2000s. There was a lot of competition, but marketing during those years was not really that hard. The phone just seemed to ring and leads knocked at the door with what, at times, seemed like very little…
  • Base CRM Final 2014 Review of Updates

    David Chism
    31 Dec 2014 | 2:07 pm
    Narrowing Down My CRM Recommendations As I write my final 2014 blog post, I wanted to bring my readers up to date on one of my favorite Customer Relationship Management (CRM) programs of 2014, Base CRM and why it is a strong choice if you are considering a switch in 2015. I get a bit of emails and comments from others around the world telling me that THIS CRM is better than THAT CRM or that I should try THIS CRM too. I have been using CRM software for 15 years now and have tried and tested several dozen of them to see how they work for a contracting business. The big players in the market:…
  • Using SmartSheet In Our Remodeling Business

    David Chism
    29 Dec 2014 | 7:38 am
    I have a growing number of clients using a project management program called SmartSheet the past couple of years. I stumbled upon SmartSheet awhile back myself when researching other cloud-based project management programs. I had been hooked on Basecamp for almost a decade, but it lacked some key features for my audience. For this next blog, I’ve asked my good friend and client, Barry Stohlman, to write about his experience using SmartSheet in his Design-Build firm in the DC Metro area. Guest Post By Barry Stohlman of Stohlman & Kilner Remodeling Contractors Our residential…
  • Is Blogging Still Important for My Contracting Business

    David Chism
    18 Dec 2014 | 12:31 pm
    I am going to be a bit different on this blog post this week. I have created a short 9 minute podcast answering the question, “Is Blogging Still Important” as we move into 2015. I found it much easier to communicate using audio this time around. I hope you find this post helpful as you wrap up 2014 and plan for the next year. Download: Is Blogging Still Important Podcast
  • How Do You Motivate Your Team? An Interview with Kevin Nolan

    David Chism
    9 Dec 2014 | 6:01 pm
    Exploring the Ideas of Accountability, Reward, and Response We as human beings respond to things. I know. That sounds like an incredibly simplistic statement, but when you slow down and think about it, it’s also incredibly powerful. As business owners and managers, you have an opportunity to draw specific responses from your team by the way you lead, manage, delegate, and encourage. As marketers (and we are all marketers in a way!), we strive to elicit a certain response from those who read our materials, find our websites, or explore our reputations. The trick is to find just the right key…
  • add this feed to my.Alltop

    Eli Rose Social Media

  • Google+: A Perfect Facebook – Twitter Combination

    LizJostes
    26 Jan 2015 | 4:00 am
    Google+ gets a bad rap. “It’s a ghost town!” “It’s a Facebook Wannabe!” “None of my friends/customers are there!” To which I respond, “When’s the last time you took a look at Google+? Have you done any searches to find other users or Google+ Communities that fit your niche?” Yes, Google+ doesn’t have near the number of users as Facebook. It also doesn’t have the impossible algorithm, the clutter, the game requests, or the ads that Facebook does. A Google+ Business page doesn’t have the limitations that a…
  • Your Curated Awesome for 1.23.15

    KristinZaslavsky
    23 Jan 2015 | 4:00 am
    Happy Friday! Let’s all grab a slice of pizza and take a look at some truly awesome articles. Facebook’s Got Us on Lockdown Scary news: looks like most of us are not deleting our Facebook profiles anytime soon even though we often feel worse after scrolling through our feeds. I’ll admit, I’ll check in more than I like to admit even though much of the “news” frustrates me. You are What You Like According to New Personality Test In even scarier news, it seems that an algorithm can determine your personality – including whether you’re depressed – better than your friends and…
  • The Difference Between Customer Preference and Importance

    TomLogue
    21 Jan 2015 | 4:00 am
    It was only four in the afternoon and it had already been a long day. I’d been conducting interviews all day with small groups of people about their preferences for color schemes for the local public transit provider. I still had another five hours to go. And then a ray of sunshine entered the room. In disguise. She was in her mid-20s. Bleach blond hair with colorful streaks of blue, pink, and green. Eyes black with makeup, glaring at the floor. Zipped up puffy jacket despite the warm room. She was the quiet one in a group of four participants. As we talked through different color palettes…
  • Why Customer Service Matters

    KristinZaslavsky
    19 Jan 2015 | 4:00 am
    Recently, my brother-in-law told me about a mechanic he’d never use again. His distrust of the mechanic started when the mechanic answered his business phone “hello” without identifying himself or his business. From there, the distrust only grew as the mechanic failed to call when he said he would, give my brother-in-law a quote before fixing issues, or update him on the expected timeline. So, while he did good work for a reasonable price this time, they weren’t sure it would work out with him again in the future. Fast forward a few weeks. I called customer service of…
  • Your Curated Awesome for 1.16.15

    LizJostes
    16 Jan 2015 | 4:00 am
    It’s been a little over 2 weeks since we were ringing in the new year, yet it feels like the holiday season was eons ago. I guess that’s what happens when everyone gets back to life (and reality) following the winter holidays. With that being said, let’s be sure we’re getting back to staying on top of important scoop happening in the online space. Here’s this week’s Curated Awesome. WordPress SEO Best Practices in 2015 Because no one wants SEO that’s sooooo 2011. Google Calendar’s Enforced Birthdays Show the Ugly Side of Algorithms For as…
  • add this feed to my.Alltop

    Ari Herzog's Blog

  • Your Socks Should Match Your Trousers

    Ari Herzog
    25 Jan 2015 | 9:55 am
    It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Yet, this is what I’ve been doing for the longest time. It’s only when I recently bought a pair of dress boots and wore them with blue jeans and white socks, sat cross-legged on a Starbucks chair, and looked down at my sock showing itself, that I turned to the internet. GQ, Men’s Fitness, and similar websites told me I was wrong. The Art of Manliness shares best practices when wearing socks and the second rule explains there should be “a streamlined look with no…
  • Social Networking In Your Face

    Ari Herzog
    23 Jan 2015 | 8:11 am
    Jena Kingsley is the latest in a series of comedians to poke fun at social networking systems by forcefully interacting with people in public places and proving that our online lives are silly when taken literally. Facebook has a little-used function called a poke. Nobody truly knows how to define a poke, some thinking it is sexual and others thinking it is playful fun; but I can press a poke button and you, whether or not we’re friends, will get a notification you were poked. You can then ignore it or poke me back. Or poke anyone else. But if I walk up to you on a sidewalk and poke…
  • 3 Decembers of Twitter Data

    Ari Herzog
    19 Jan 2015 | 2:45 pm
    I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014. Of note, the number of replies increased every year — to the extent that last month saw more replies than the other two months combined. While my mood changes whenever I decide to send a tweet, I usually choose to reply to someone (or mention someone) than merely broadcast. It’s a personal preference. Here is an example broadcast tweet: It is 20 degrees…
  • Thoughts on Simple Living

    Ari Herzog
    9 Jan 2015 | 9:51 am
    Here are some thoughts on simple living: Buy less and give more. Malcolm Forbes said, “He who dies with the most toys wins,” but he was wrong. Consumption and accumulation create clutter but not happiness. Decide what you don’t use anymore and give it away. That other phrase, “One person’s junk is another’s treasure” is more apropos. I frequently give things away via freecycling. Eat healthy. The next time you reach for a soda or a bag of chips, ask yourself if you can be equally satisfied with a bottle of water or a bag of nuts. I joined the paleo…
  • My Wild and Precious Life

    Ari Herzog
    6 Jan 2015 | 9:02 am
    I will always remember Graduation Day of 1986. It was the day Dad picked up on my last day of fifth grade, drove me to the State House, and we had tea and cookies (I drank milk) with the Governor. It was the day Michael Dukakis could have done a million things for Massachusetts but he met with an 11-year-old kid. Dad won the privilege of this conversation in a silent auction. I don’t remember what we talked about. I remember posing for a photograph which hangs today on a wall in my old bedroom. I wore khaki pants, a button-down shirt, and a blue blazer. I smiled. Two years earlier, I…
 
  • add this feed to my.Alltop

    Oman Collective Intelligence - MPiRe

  • How to sell your products directly on Instagram

    25 Jan 2015 | 8:33 pm
    If you don’t live under a rock you must have realised that Instagram in Oman is very popular. It is not as popular as Facebook (and will never be) but it is way bigger than Twitter.By now any company should already have a strong presence on Facebook so the time has come to focus on Instagram and maximize on the fans. So when you post a photo of a product why not give your fans the ability to purchase right then and there...on Instagram itself?That’s what my favourite shop in Muscat just did. TOTEM, being one of the few shops in Oman where you can buy stuff online, and being the first shop…
  • The newest & coolest app in Muscat

    20 Jan 2015 | 9:45 pm
    I’m glad to finally write about this as I’m part of this project that kept me busy in the past months.Muscat Guide is a new and personalized way of experiencing Muscat and its happenings. It is a free mobile app developed in between Italy and Oman, relying on the latest technology, hosting plenty of valuable info available for both residents and tourists. Muscat Guide has all the usual stuff such as restaurants, shops, major places of interests, cinemas, etc. as well as a news section, in cooperation with Muscat Daily newspaper. Additionally you'll find a social media section where…
  • Social Media: The Growing Potential in Oman

    11 Jan 2015 | 6:46 am
    Guest post by Swati Srivastava - several sources have mentioned the growing potential of social media in Oman. The number of people making use of social media in Oman is increasing exponentially. The Oman Daily Observer reports that social media is being used by local businesses and residents on a daily basis.Social Media Growth in OmanThe penetration of several Internet-enabled devices such as tablets, laptop, and Smartphones has increased the number of Internet and social media users in Oman. During the last decade, the Internet users have increased from 4 percent to approximately 70…
  • Ikea's horror

    24 Oct 2014 | 3:07 am
    Remember The Shining?Halloween is approaching and Ikea Singapore created a themed advert to promote late-night shopping by using one of the most famous scenes of the 1980 horror movie starred by Jack Nicholson. Watch the video and your late-night shopping will never be the same again...
  • Social media unhappiness

    20 Oct 2014 | 12:18 am
    Social media in Oman is used by hundreds of thousands people and therefore, if monitored, it can be a very useful tool for the government. With so many people on Facebook, Twitter, Instagram, blogs, forums, etc. there’s a good chance to find out what the population, or at least a part of it, is happy or unhappy with.I’m taking two examples but there's lots more out there; both examples are related to civic education which seems to be an unknown matter to many here in Oman.Like what you saw? These are very common sights unfortunately. People Animals go for picnics or camping and leave…
  • add this feed to my.Alltop

    Laurence Borel

  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
  • Paris vs. New York: a visual tale of the two cities

    Laurence Borel
    30 Oct 2014 | 1:33 pm
    In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram Muratayan author of the book without word Paris vs. New York. 
  • Introducing London Midtown

    Laurence Borel
    12 Oct 2014 | 1:27 pm
    I was  surprised the other day to find out that the triangle of Bloomsbury, Holborn and St Giles area has been dubbed London Midtown. I happen to work Midtown and my university is also based in this eclectic and exciting area. The Evening Standard and  Inmidtown.org recently highlighted a number of exciting talks taking place Midtown in the coming months. Enjoy! The Virtues of Modern Business, The Bloomsbury Ballroom, 29 October 6-9pm  The School of Life’s Alain de Botton discusses the joys and challenges of contemporary modern working life. _______________________ 10 things you…
  • From 140 characters to 20K words

    Laurence Borel
    4 Oct 2014 | 3:04 am
    This is it! I handed in my hashtag research thesis a couple of weeks ago after working on it from 6 months full time. Going back university to study towards a Masters by Research was something which I wanted to do for many years and it’s been a hell of a journey. I have now discovered myself a brand new passion for academic research and I really hope to be able to continue studying towards my PhD. Onwards and upwards! [<a href=”//storify.com/laurenceborel/the-hastag-project-as-it-happened-hashtagldn” target=”_blank”>View the story…
  • add this feed to my.Alltop

    Marketing

  • Retargeting Matters

    David Howell
    20 Jan 2015 | 4:00 pm
    Précis:  Retargeting in 2015 will become more understood and play an increasingly central role in a holistic approach to social media marketing. 2015 looks set to be the year where social media ads become even more important to corporate marketing campaigns. With all of the leading social media networks actively developing their own take on how social ads should be managed, now is the time for all corporate marketers to fully leverage their use of retargeting in particular.   Related Content:  Social Targeting: The new frontier for corporate marketers Delivering targeted…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    20 Jan 2015 | 4:00 pm
    Précis:  What’s your marketing roadmap for this year? Losing interest in social media. And who is catching YouTube to dominate social media video? Catching up with YouTube All corporate marketers know that video content has taken centre stage as the most popular shared online content over the last year or so. Of course all eyes look to YouTube in this sector, but a new report from eMarketer suggests that other social media networks are nipping at the heels of YouTube, as other channels leverage their support of video content.   Related Content:  Who is using Facebook? The…
  • The State of Marketing Leadership

    David Howell
    14 Jan 2015 | 4:00 pm
    Précis:  As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving their customer touchpoints especially across social media networks. One key question that all corporations will be asking themselves across 2015 is if they now fully understand social media, and can their core marketing staff lead their business into a future that is increasingly dominated by social media.   Related Content:  Speaker Interview: Jennifer Dominiquini, CMO, Evite & BuySeasons Content Management: A new…
  • The Incite Summit West

    Liam Dowd
    7 Jan 2015 | 6:45 am
    Event Duration Event Date:  Mon, 2015-05-18Tue, 2015-05-19 Event URL:  http://incitemc.com/west/ Event Location:  San Francisco Number of attendees:  200 Programme URL:  http://incitemc.com/west/conference-agenda.php Brochure URL:  http://1.incitemc.com/LP=521 Speakers URL:  http://incitemc.com/west/conference-speakers.php Purchase Recording URL:  http://incitemc.com/west/register.php Event Organiser:  Kate Frasca Event Organiser E-mail:  kfrasca@incitemc.com Précis:  The event will feature 40+ Senior Brand Vice Presidents and C-Suite…
  • The Incite Programmatic Summit

    Liam Dowd
    7 Jan 2015 | 6:27 am
    Event Duration Event Date:  Mon, 2015-05-04Tue, 2015-05-05 Event URL:  http://incitemc.com/programmatic/ Event Location:  New York Number of attendees:  150 Brochure URL:  http://1.incitemc.com/LP=743 Event Organiser:  Brynn Smith-Raska Event Organiser E-mail:  B.Smith-Raska@incitemc.com Précis:  The Programmatic Summit looks directly at the advertising space and the challenges and opportunities available to marketers, publishers and creatives trying to get a foothold in an ever-changing digital and mobile landscape
 
  • add this feed to my.Alltop

    i-SCOOP » Email marketing

  • The state of digital marketing optimization 2015 – challenges and solutions

    Dave Chaffey
    26 Jan 2015 | 12:03 am
    The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as...
  • Email marketing versus social media – once more

    J-P De Clerck
    30 Dec 2014 | 3:30 pm
    According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can’t...
  • The role and use of content in email and marketing automation

    J-P De Clerck
    13 Mar 2014 | 3:24 am
    People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you’re using email or a social platform, for instance, when using your mobile device? Despite the fact that content marketing is also...
  • Good eCRM puts the customer at the centre of the universe

    Jim Ducharme
    1 Jan 2014 | 6:49 am
    Gianfranco Cuzziol’s fascination is the cross-channel journey of today’s consumer. He works with clients to help them leverage the points of impact along that consumer journey. He’s been described as a “conversation manager”. Gianfranco, who spoke several times at i-SCOOP’s Fusion...
  • Industry news: StrongMail becomes StrongView

    J-P De Clerck
    10 Jul 2013 | 6:03 am
    US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution approach that made it go beyond email, announced it changes its’ name into StrongView. The company says it does so to better align its’ brand...
  • add this feed to my.Alltop

    Russell Roering: Geek, Marketer, Digital Croody-Head

  • The Difference Between a Pause and a Stop

    russell
    5 Jan 2015 | 10:04 am
    I never thought I’d be one of those writers who would have to explain a hiatus. I told myself when I started blogging that I would consistently write and, should a break occur, I would pick up right where I left off. But when you go two years without a new post, people deserve an explanation. First of all, I am sorry for the pause. If you are one of the ten people who read my posts, odds are you are beyond thinking “where are the new posts?” and have long since moved on to something else. Maybe its time to work on winning you back. Second, I have not stopped writing! You may…
  • Why are Light Bulbs so Hard to Find at Target? UX IRL

    russell
    30 Dec 2012 | 6:26 am
    On a recent trip to my local-area Target to buy a couple of new light bulbs for my apartment, I was taught a valuable lesson in User Experience. I needed a few other items and, since I knew their location, picked them up first. I then began to peruse the store in a slowly increasing panic I hadn’t experienced in Target since I had to shop alone for my 4-year-old niece. I began by searching the obvious places—lamps, home improvement, home décor…nothing. I could’ve asked an employee, but everyone knows it’s illegal for a man to ask for help. I finally found the light bulbs…
  • Diving into Social Media When your Small Business Isn’t Social

    russell
    10 Nov 2012 | 1:02 pm
    There is no chance that small business will become less competitive. Especially now, we see an upward trend of start-ups gaining capital and taking their shot at success, so small businesses need to stretch further than ever to stand out. As a free tool, social media is naturally an attractive choice. The tendency for a restaurant, bar, or sports venue to rapid-fire across social networks with feel-good messages and upcoming promotions is a natural fit. But what about a Laundromat? What should they say on Twitter? Do they even need Twitter? In the gilded age of shiny social toys, we forget…
  • Going on a Content Diet

    russell
    7 Sep 2012 | 3:46 am
    This is a Harley-Davidson© Fat Boy™, which is far more awesome than anything else that’s fat, hence why its here. Since the first time a caveman drew a picture on the wall and another caveman stopped to take a look at it, mankind has been a consumer of content. Today we call ourselves “consumers” of pretty much everything and anything we can get ahold of in terms of online content. As someone who makes their living from creating content, this is good for me (thanks, by the way). Which may make what I’m about to tell you seem like blasphemy. You and I are content-fat. We…
  • It’s Time to Shut Up About Customer Service

    russell
    10 Jun 2012 | 6:57 am
    Before the rise of ratings boards, social media channels, and the awesome instant gratification that comes with the Internet, when you received stellar customer service, you told your friends. When you received terrible customer service, you really told your friends. Social media now allows us this same freedom, which is a mixed blessing. Think about all of the times you’ve received bad service from several employees with the same company over the course of several visits. Is it the whole organization that sucks, or just one bad apple? The next time you receive bad customer service and take…
  • add this feed to my.Alltop

    EduTek n Social Media Advisor

  • Explore Social Platforms Counter, Flapit

    EduTek_SocialMedia Consultant
    8 Jan 2015 | 11:45 pm
    Interested in impressing your offline community by showing your strength in online community? Then try Flapit, as it is the first physical counter that connects to many social platforms suchas FB, Twitter, YouTube, Google Plus and others. The following video shows how you can impress your off-line community by using Flapit. According to their website, ‘Flapit can be placed anywhere: in your store window, or on display at your agency or on the wall of your restaurant / hotel, you name it’. It can be tried by small businesses as well as corporations as it is an interactive marketing tool…
  • Happy NewYear 2015

    EduTek_SocialMedia Consultant
    31 Dec 2014 | 10:31 am
  • Have You Explored Ello an Ad Free Social Network Environment?

    EduTek_SocialMedia Consultant
    18 Dec 2014 | 11:32 pm
    Ello is a social network that is just simple, ad free and hence cultureless. It is created by small group of designers and artists who promise not to sell your data to third parties. To remain ad free Ello converted to a Public Benefit Corporation (PBC). It works on mobile devices through web browser.                 The clutter offered in the updates of various social networks can be easily got rid of by choosing your connections between the options ‘friends’ and ‘noise’. This will enable you to view your friends’ updates easily and not having to search among…
  • Apricot Connecting Teachers, Students and Parents

    EduTek_SocialMedia Consultant
    7 Dec 2014 | 10:47 pm
    Today I came across new EdTech resource, Apricot, that connects teachers, students and parents to make everyone talking about your school. How Apricot Works Image Source: http://justapricot.com/images/howitworks@2x.png According to Apricot, ‘Teachers discover what students find interesting and challenging. Students feel empowered by giving feedback, and parents gain insight into what their kids are learning’. At present it is free, and offers an easy way to help students engage with their teachers and parents. As of now, they are doing a pilot study and those interested in participating,…
  • Broadcast Your Presentations on Any Device

    EduTek_SocialMedia Consultant
    30 Nov 2014 | 8:01 pm
    Today I came across Preso.tv that enables you to present on any device, be it desktop, mobile and projector screens at the same time. You can upload your Powerpoint, PDF or word files and broadcast it to room or anyone online with mobile devices. Image Source: http://www.preso.tv/Content/images/tourimages/tour1.png At present it is free and no registration required. Hence those interested can explore the tool.
 
  • add this feed to my.Alltop

    Madras Geek

  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
  • add this feed to my.Alltop

    HarveyLeach Media Training

  • Doctor, Doctor…I can’t stop spouting gobbledygook!

    Ann Bird
    9 Jan 2015 | 6:06 am
    There’s a major blockage in the NHS, but not in A&E departments. No, it’s in its communications. This morning I stumbled on a web page from the NHS that arguably exemplifies all that’s wrong with our much-valued health service. The page details its “Quality, Service Improvement and Redesign ‘Train the Trainer’ programme”. The first symptom is right there in the title. What?! There’s more. It says it’s “a fantastic opportunity to develop people within your own organisation or system to spread the required skills and knowledge through a tried and tested learning and…
  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • add this feed to my.Alltop

    Kommein

  • Freelancing Doesn’t Look Like This:

    Deb Ng
    26 Jan 2015 | 11:08 am
    While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that freelancing is this easy, carefree, barefoot, lifestyle. It couldn’t be farther from the truth. Let’s put aside the fact that the woman in the photo is sitting on an extremely rocky beach. I mean, comfort isn’t essential for anyone working full time at anything, right? I know that when I need to dig in and get work done the first thing I do is look…
  • Using Facebook Filters – For Sharing and For Viewing

    Deb Ng
    23 Jan 2015 | 11:26 am
    I’m a prolific Facebook user. I’m on Facebook pretty much all day because of my my clients and so I tend to share with my personal friends as well. As my Facebook friends fall into several different categories, I don’t necessarily feel comfortable sharing certain things with certain groups of people. For example, I don’t want to share personal family stories with business associates. Also, there are people who I would like to remain Facebook friends with, but I don’t necessarily want to see all of their Facebook updates. With all that in mind, I make heavy use of…
  • There’s No Such Thing As “Unemployable”

    Deb Ng
    19 Jan 2015 | 7:44 am
    I’m confused by a term I’m seeing more and more among the freelancers and independent contractors I interact with on a regular basis. “Unemployable.” Yet, each of the people using “unemployable” to describe themselves, has a steady pool of clients. So I ask you, if they are so unemployable, how are they able to find work on a regular basis? You keep saying that word… “Unemployable” is a dangerous concept In case you missed the memo, I’m not fond of using negative terms to describe a positive situation. So if…
  • Why I Won’t Teach Anyone to Dominate, Disrupt, Disturb, or Make Noise

    Deb Ng
    16 Jan 2015 | 5:44 am
    Internet marketers can be a little silly sometimes. They use negative terms such as “dominate,” “instigate,” “disrupt,” “disturb” and “break the rules,” to sell strategies for being profitable and successful. I can tell you, in all the years I’ve been in business, the people who make me most uncomfortable are the people who are over aggressive and take to steamrolling anyone who gets in their way. I don’t do business with this type of person, nor do I recommend clients to this type of person. I…
  • Before You Invite Me to Like Your Facebook Page…

    Deb Ng
    11 Jan 2015 | 7:43 am
    So you have a new Facebook page to announce your latest whatever it is you’re doing this week. Hey, I’m cool with that. I know that it sucks to create a social profile and have no one like it and I’m always happy to help my friends. Social media is a numbers game and no one wants to hang out on a page with only 10 Likes. I get it, really I do. I just wish I heard from you other times and not only when you want me to Like or share your stuff. Before you send anyone an invitation to Like your Facebook page, ask yourself the following: Do I interact with this person on a…
 
  • add this feed to my.Alltop

    Ricardo Bueno

  • Using the Lock In Effect To Convert More Real Estate Leads

    Ricardo Bueno
    15 Jan 2015 | 6:00 am
    There are plenty of search engines that produce search results just as good as Google but with more results per page and better privacy and yet everyone hasn’t switched. Why? Because the lock in effect is very powerful. The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to. For example, I have a friend who banks with BofA. She always complains about the miscellaneous fees that they charge but BofA is making it difficult for her to cancel and move to another…
  • Why Your Online Strategy Is Failing (and What You Should Do About It)

    Ricardo Bueno
    13 Jan 2015 | 6:00 am
    Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the “Results Triangle”). Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it. In real estate, in order to effectively generate and close online leads you need three critical components as well: An IDX-powered website Site traffic (paid or earned) An effective follow up sales process That’s it. Get these 3 key elements…
  • What Real Estate Agents Can Learn From TIME’s 40% Newsletter Open Rate

    Ricardo Bueno
    8 Jan 2015 | 10:12 am
    The editorial team at NewsCred wrote an excellent article on the success of TIME’s newsletter open rate. It’s a good read. According to the article, TIME boasts a 40% open rate and a click-through rate of about 16%. That’s 2x’s the industry average. Most industries, according to MailChimp, average around a 20 – 25% open rate. Real Estate shows an average 21.12% open rate with a click-through rate of 2.68%. The format of their email is simple. It’s called The Brief. Each email contains 12 hyperlinked headlines with a short paragraph teaser. Simple, right? It…
  • 5 Business Resolutions You Can’t Afford To Break In 2015

    Ricardo Bueno
    6 Jan 2015 | 7:00 am
    It’s that time of year when everyone is making new years resolutions. I’m going to go to the gym this year and get fit. I’m going to eat more healthy. I’m going to resolve to be more disciplined in my business.  New Year’s resolutions are a promise we make to ourselves to do better at something. As you sit and review last year’s results in your business, and as you start planning for the 2015 business year, here are 5 business resolutions you absolutely cannot afford to break! Resolution #1: “I will write more regularly on my real estate…
  • 3 Types of Revenue Worth Pursuing in 2015

    Ricardo Bueno
    5 Jan 2015 | 9:34 am
    Over the New Year “break” I listened to Seth Godin’s Startup School Podcast. If you’re creating anything in 2015, it’s definitely worth a listen. In one of the first episodes Seth Godin talks about 3 types of revenue worth pursuing. The revenue of business, revenue of trust and attention, and the revenue of referral.  I thought I’d take a little more time to talk about the latter two today. Revenue of Business The revenue of business is the revenue that you generate when you close escrow on a property. You have a buyer who submits an offer on a…
  • add this feed to my.Alltop

    Jeffbullas's Blog

  • 10 Things All Bloggers Need to Know About the Latest Version of WordPress

    Ajeet Yadav
    26 Jan 2015 | 8:01 am
    If you are a blogger then you will have heard about WordPress. In fact it is the most popular blogging platform globally and is used by more than 23.3% of the top 10 million websites as of January, 2015. It powers more than 60 million websites! But there is a new version that you need to checkout. The very latest version of WordPress, 4.1 “Dinah”, is now available for download or update. Named “Dinah” for jazz singer Dinah Washington, version 4.1 proves to be the apparent milestone for WordPress due to a plethora of improvements, general updates, fixes and new amazing features.
  • 8 Compelling Ways To Tell 140 Character Stories On Twitter

    Kimberly Grimms
    23 Jan 2015 | 8:01 am
    With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. Unfortunately, not all people have a natural talent for storytelling and writing good tweets. If you’re using your Twitter for social media marketing purposes, you have to learn how to write effective and concise content or else you’re in for costly mistakes that will…
  • 10 Top Social Media Posts of 2014 From The World’s Best Blogs

    Susan Harrow
    22 Jan 2015 | 8:01 am
    Social media is in constant evolution and 2015 looks like another exciting year. We will see paid social media advertising becoming a must, social mobile continue to transform the web and the content creation challenge pushing the old boundaries. It’s not time to put the feet up but keep re-inventing, testing and experimenting. If you want to check out some of the social media facts and statistics from last year then you may enjoy this article! This is a super list of the 10 top social media posts from some very savvy social media bloggers that showed us the way in 2014. Here a huge…
  • 6 Powerful Facebook Marketing Secrets That May Surprise You

    Sandeep Sharma
    21 Jan 2015 | 8:01 am
    Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine. While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that even an experienced marketing professional will be surprised. These secrets are all related to the Facebook advertising techniques and if revealed they will surely help you in understanding the some vital steps required for promoting your business successfully through Facebook. Here are the…
  • The 7 Steps to Create an Awesome Contest on Instagram

    Issa Asad
    20 Jan 2015 | 8:01 am
    Do you want to learn how to run a successful contest on Instagram? Well, you’re about to find out… With more than 300 million active users, Instagram has fast become one of the most popular social media platforms to date. The simple notion of snapping a photo and sharing it with the world has turned into a $35 billion idea, and it just goes to show how powerful visual communication can be. Running a social media contest has plenty of benefits such as building brand awareness; gaining more followers; and increasing your leads, but since Instagram is a new playing field for many…
 
  • add this feed to my.Alltop

    Shiraz@ShirazDatta.Com

  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
  • This is how your Marketing Technology Lanscape looks like in 2015…And YES, its confusing….

    15 Jan 2015 | 6:18 am
    Technology has and will keep on playing a critical role in your marketing strategy....and its criticality will go two notches up in near future with the emergence of connected homes and "Connected Beings".   The below Marketing Technology Landscape, a long-running graphical view of the Martech space by Scott Brinker of ChiefMartec. This does highlight the complexity that Martech space has in offering but provides a view for a marketer to chart an optimize path/elements to consider for an effective marketing success. If you finding it confusing, don't worry...its is…
  • Meet Mike – Your Customer in 2015

    5 Jan 2015 | 11:12 am
    Meet Mike. Mike is your customer in 2015 He is connected and one who checks his smartphone throughout the day, every day, Religiously . Mike doesn’t pay much attention to your ads but he always has a an opinion on your company, and will happily post his thoughts on social media. He likes to  consult reviews and pay close attention to what his friends think when making a purchase. And most importantly, Mike is loyal….even in the products he use for his daily rituals. He’s a big fan of your brand, and wants to keep buying your stuff. But if you make a major mistake or lose his trust,…
  • Ten Ways Big Data Is Revolutionizing Manufacturing

    17 Dec 2014 | 6:22 am
    McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.  The McKinsey article shows through several examples how big data and advanced analytics applications and platforms can deliver…
  • 84% Of Enterprises See Big Data Analytics Changing Their Industries’ Competitive Landscapes In The Next Year

    9 Dec 2014 | 6:06 am
    87% of enterprises believe Big Data analytics will redefine the competitive landscape of their industries within the next three years. 89% believe that companies that do not adopt a Big Data analytics strategy in the next year risk losing market share and momentum. These and other key findings are from a Accenture and General Electric study published this month on how the combination of Big Data analytics and the Internet of Things (IoT) are redefining the competitive landscape of entire industries. Accenture and GE define the Industrial Internet as the use of sensor, software,…
  • add this feed to my.Alltop

    Windmill Networking Blog on Social Media Strategy [Full]

  • The Psychological Impact of Google Hangouts

    Wade Harman
    26 Jan 2015 | 5:45 am
    For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. The option to build one’s audience by allowing us to become show hosts and reach different people with a more emotional message. In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
  • 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today

    Jim Belosic
    23 Jan 2015 | 5:45 am
    Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. The tips go in […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for…
  • Using Facebook For Email Marketing

    Amy Hall
    22 Jan 2015 | 5:45 am
    It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online. In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing…
  • The Anatomy Of A Great SlideShare Deck

    Ann Smarty
    21 Jan 2015 | 5:45 am
    Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Breaking down SlideShare slides, you can start to find a winning formula that will help […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann is also a…
  • 6 Essential Customer Experience Questions You Must Answer

    Joe Ruiz
    20 Jan 2015 | 5:45 am
    Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Now think about a product or service you love, love enough to recommend. Why do you love it? Most people are to able come up with at least one brand in […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Joseph thrives on the…
 
  • add this feed to my.Alltop

    Social Media DDS

  • Dentists Using Social Media

    SocialMediaDDS
    26 Jan 2015 | 4:00 am
      Finally, it’s beginning to happen with more regularity.  Dentist are using social media more often and more consistently. And I couldn’t be happier! You know how I know that more and more dentists are using social media? From the questions that I get asked when I speak at dental groups on “Let’s Get Social”. […]
  • Smelling Like a Rose – Using an Email Scheduler

    SocialMediaDDS
    19 Jan 2015 | 4:00 am
    I see rants every day on Facebook or Twitter.  I’m sure you do too.  Most often, I ignore them.  I chalk them up to the rant-er having a bad day and needs to let off some steam. But occasionally, the rant hits home. This rant made me think. Emails are such an important way to […]
  • How to Make 2015 a Truly Rewarding Year

    SocialMediaDDS
    5 Jan 2015 | 4:00 am
      It would be easy for me to write a “first post of the New Year” about what I am going to do to help each of you on your social media journey for your brands and businesses.  But facing the clean and compelling slate of a New Year shouldn’t be about platitudes and promises. […]
  • Waxing Philosophical for the Holidays

    SocialMediaDDS
    22 Dec 2014 | 4:00 am
      Each week I try to come up with articles that I think will be relevant and helpful to anyone who is considering using or just starting out with social media as part of their marketing strategy.  Sometimes my muse is working right there with me and sometimes I have to coax her out of […]
  • Visions of Social Media Dancing Through My Head

    SocialMediaDDS
    15 Dec 2014 | 4:00 am
        Remember when you were a child and right about now, visions of sugar plums would be dancing through your sweet little heads?   And then we became grown ups! I don’t know about you, but the visions that are dancing through my head at any given moment of the day usually have something […]
  • add this feed to my.Alltop

    Joshua Swodeck

  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
  • add this feed to my.Alltop

    blog

  • Today’s marketplace is a networked dialogue between brands and consumers

    Brent Robinson
    23 Jan 2015 | 7:24 am
    In our follow-up to last week’s post on the growth of user-generated content (UGC), we’re continuing to highlight how UGC is changing the Internet and consumer marketplace. This post provides a condensed version of subjects covered our eighth edition of The Conversation Index, which details how sharing UGC across networks (such as Bazaarvoice) and channels improves sales, insights and search results traffic. Content must be authentic On the web, content has always been king. But in 2015, it’s UGC’s authenticity that helps drive a businesses’ online success—particularly when it…
  • Six intriguing marketing predictions for 2015

    Lisa Pearson
    16 Jan 2015 | 8:23 am
    Ah, new year prediction posts. We’ve dabbled, to be sure. The format can be yawn-inducing, but within some of these lists, one finds truly thought-provoking glimpses into an imagined future. That’s why we’re going to alter the criteria a bit here to favor the fascinating over the likely. What follows are five of the most interesting 2015 marketing predictions I’ve encountered, my corresponding commentary, and one of my own predictions. Sensory mind games Expert: Chloe Allan, Brand Planner, The Good Agency Source: The Guardian “This year, we have seen more brands lean towards the use…
  • Learn why there’s no such thing as “enough” user-generated content

    Brent Robinson
    13 Jan 2015 | 8:06 am
    The internet is evolving even faster than we imagined—and in ways many of its earliest pioneers never predicted.  This is especially true for businesses and consumers in the online marketplace. The driving force of this evolution is user-generated content (UGC), such as product reviews, photos and videos. In the eighth edition of The Conversation Index, we explore how sharing UGC across networks (such as Bazaarvoice) and channels improves sales, insights, and search results traffic—and why there’s no such thing as too much UGC. For our time-stretched blog readers (we know you’re…
  • How free in-flight Wi-Fi changed the way I think about content delivery

    Lisa Pearson
    9 Jan 2015 | 9:07 am
    “How was your flight?” normally ranks near the bottom of the list of questions likely to invite an interesting answer? But my friend surprised me a few weeks ago with her response, which was, against all odds, actually interesting. At least to a marketer like me. She had flown from coast to coast on JetBlue, and mentioned how much she enjoyed the free Wi-Fi. We all remember when in-flight Wi-Fi was initially rolled out, how it simultaneously felt like a luxury and a long overdue no-brainer. To my friend—accustomed to paying $9 for what amounts to a 4G-strength connection—the free…
  • Holiday 2014: Behind the scenes with Bazaarvoice Engineering

    Gary Allison
    6 Jan 2015 | 11:23 am
    Bazaarvoice Engineering was built on the foundation of empowering our talented teams to own every aspect of service delivery to customers, beginning to end. For our biggest event of the year, the Black Friday / Cyber Monday weekend: each engineering team builds their projected traffic loads, their load testing plan, their code freeze plan, and each are responsible for the execution and reporting of results for readiness. This preparation begins over 7 month back from Black Friday. The work begins in April While many people are thinking about their trip to Disneyland or the beach, Bazaarvoice…
 
  • add this feed to my.Alltop

    BSitko

  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
  • Executing Quick Marketing Wins

    bsitko
    17 Oct 2014 | 4:30 am
    This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things…
  • In search of that shiny new penny

    bsitko
    10 Oct 2014 | 4:29 am
    Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will…
  • add this feed to my.Alltop

    Sazbean

  • Using Pinterest for Business

    Sazbean Team
    26 Jan 2015 | 7:00 am
    Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. They’re a passionate group, one that actively share and engage with content. And it’s content that is shared and re-shared; as high as 80% of all Pinterest content is curated. Signing up your business for Pinterest is not unlike most social media sites. Businesses will want a strong profile picture, a clear bio that defines who…
  • How Brands Use Social Media to Enhance the Customer Experience

    Sazbean Team
    22 Jan 2015 | 6:00 am
    Social media is no longer optional for businesses wishing to grow and compete in their industry. A survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Despite 52 percent of companies saying it’s nearly impossible to measure ROI on social media marketing, a majority will increase spending on mediums in 2015, according to a study by Gigaom. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. A good customer…
  • Measurement Basics for Facebook Pages

    Sazbean Team
    19 Jan 2015 | 7:00 am
    For all the work you put into running your Facebook page—updating statuses, responding to comments, updating information, creating events, answering messages, posting pictures, interacting with others’ posts—sometimes you might wonder just what it is you’re doing on your computer when there are so many other aspects of your business to worry about. Hey, we get it. But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. There’s the immediate, of course. Just…
  • Rules for Creating an Engaging Corporate Video

    Sazbean Team
    13 Jan 2015 | 10:51 am
    We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Websites, YouTube and Vimeo have made it economical and easy to have quality videos that carry important corporate messages. From HD professional video to stock footage to animation, there is a world of digital messaging available to your business. Just make sure that you follow some fundamental rules in creating your marketing media. Speak to Your Customer There is a rule in psychology that you need to meet your clients where they are. This is true for…
  • How to Know if Social Media Efforts are Paying Off

    Sazbean Team
    12 Jan 2015 | 6:00 am
    Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. The fact is that many people just don’t understand how to figure out how their social media efforts are paying off. For the biggest of social media skeptics, throwing around phrases like ‘community engagement’ is just not that impressive. While plenty of people understand the benefits of establishing a community online to where you can directly share…
  • add this feed to my.Alltop

    SociableBlog

  • 6 Ways Teachers Can Harness The Power Of Pinterest

    Sharen Stuart
    26 Jan 2015 | 12:26 pm
    When you think of social media sites, you think about sharing pictures and videos and connecting with friends. But, there is one website that is truly ideal for teachers… and it is called Pinterest. Pinterest allows teachers to do many great things in terms of teaching and learning in a very convenient and fun manner. If you are a teacher, then get ready to explore a new and exciting world of opportunities that Pinterest brings to you. They will enhance your productivity in no time. 1. Pinterest can be Used to Share Assignment Details It’s easy for teachers to create pages with detailed…
  • 3 Ways to Protect Your Ecommerce Sites from Hackers

    Social Guy
    20 Jan 2015 | 2:59 pm
    Department stores hire plain clothes security guards and install unobtrusive cameras everywhere to protect their merchandise because their biggest losses come from people simply waltzing in and stealing their stuff. The same is true online. Ecommerce stores also have thieves, although they are given the daredevil name of “hackers,” which makes them sound like smart geeks; but they are as cold and calculating as street-smart thieves. Now that you understand why you should protect an eCommerce site, let’s talk about 3 practical things you can do to make sure you are taking computer…
  • Using Social Networks as Powerful Advertising Tools

    Ivan Dimitrijevic
    14 Jan 2015 | 7:19 am
    Everyone has an account on any given social network, or two, or three, or all of them, and this is just a way of showing how addicted we are to them. No matter whether we are using them for posting pictures of cute kittens and babies, or if we are using them for some alternative business purposes, social networks are here – and they are going to stay. They present a perfect online gathering place, each of them catering to a different group of people; some are more inclined toward business users, while others are better for the visually inclined. They cater to both genders, all nationalities…
  • 5 Social Media Mistakes You Probably Don’t Know You’re Making

    Matthew Yeoman
    13 Jan 2015 | 11:15 am
    Using social media as an individual is easy – you just say whatever you feel like saying. A corporate social media account requires a bit more tact than that. A number of people just starting out in the corporate social media world fail to realize this and make a number of mistakes without knowing it. Here are 5 common mistakes that brands make on their new social media profiles without even realizing it! 1) TMI: The Too much Information syndrome A personable social media account for your brand is always great. An account that goes too far, and gets a little too personal, is a terrible…
  • The Effects of Social Media on Child Education

    Roxanne
    12 Jan 2015 | 8:42 am
    Social media refers to any application or website that allows users to participate in social networking and enables them to create and share information. As known by now, such websites include Facebook, Instagram, YouTube, Twitter, GooglePlus and of course, blogs and v-blogs. This article discusses the importance of filtering information for children who surf the web and engage in social media interactions. Of course, effects can be both positive and negative, and that is the reason why we have to take action. “It is better to prevent than to treat”, says an old quote. Social Media…
 
  • add this feed to my.Alltop

    Kikolani

  • 6 Essential Split Tests for WordPress Users with Nelio A/B Testing

    Kristi Hines
    26 Jan 2015 | 6:00 am
    Have you ever found yourself trying to make a decision about your website’s design or content? If so, then split testing can help you make the best decision possible based on conversions. Nelio A/B Testing is a split testing tool made for WordPress. It makes it easy to test critical elements of your WordPress website that either guide your visitors where you want them to go. In this post, we’re going to look at the essential split tests WordPress users should consider for their website and how to set them up using Nelio A/B Testing. Essential Split Tests for WordPress Websites…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    23 Jan 2015 | 7:00 am
    Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden 5 Reasons Your Small Business Should Start a Podcast Today by Dan Newman Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya 9 Ways to Recycle Your Blog Posts Into Other Content Formats by Will Blunt Use Lifestyle Content to Revamp Your Company’s Marketing Strategy by Jack…
  • 12 Social Media Tools for Scheduling and Publishing Updates Compared

    Kristi Hines
    19 Jan 2015 | 9:00 am
    In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Want to learn how to effectively promote your content? Sign up for the waitlist for my new premium training on content promotion! Social Media Tools Compared The following are the social media tools for scheduling and publishing updates that I chose to research. AgoraPulse…
  • Fetching Friday – 32 Posts on Online Marketing and Productivity

    Kristi Hines
    16 Jan 2015 | 8:14 am
    Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Book Writing Productivity Hacks by Nicholas Carlson FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori Reid 25 Reasons Your Business Should Switch to WordPress by John Rampton 12 Proven Ways Your Copy Can Get More Conversions by Chad Rucker 7 Dead-Simple Ways to Improve Slide Decks by Erica Mcgillivray How to Provide Unique Value in Your Content by Rand…
  • Easy A/B Testing with Visual Website Optimizer

    Kristi Hines
    12 Jan 2015 | 6:00 am
    I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions. But then I got the opportunity to review Visual Website Optimizer and found out that it wasn’t difficult to do at all. In this post, I’m going to take you through the steps of setting up a simple A/B testing campaign. Click on any images throughout the post to get the full view. Running an A/B Test I decided to try Visual Website Optimizer on my…
  • add this feed to my.Alltop

    Cendrine Marrouat Photography

  • St. Sernin Basilica, Toulouse

    Cendrine Marrouat
    19 Jan 2015 | 8:02 pm
    Original size: 3456 × 5184 pixels Buy the print and merchandise at Redbubble.
  • Palmyra, Syria

    Cendrine Marrouat
    11 Jan 2015 | 8:24 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Redbubble.
  • A walk in Seville

    Cendrine Marrouat
    4 Jan 2015 | 8:33 pm
    Original size: 5180 × 3384 pixels Buy the print and merchandise at Redbubble.
  • Toronto in black and white

    Cendrine Marrouat
    3 Jan 2015 | 4:10 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Fine Print America. Buy the merchandise at Redbubble.
  • Almost like a painting…

    Cendrine Marrouat
    9 Nov 2014 | 6:45 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • add this feed to my.Alltop

    Financial Social Media

  • How to Freshen Up Your Website in 2015

    Amy McIlwain
    1 Jan 2015 | 9:10 am
      While I often talk about the importance of LinkedIn, Twitter and Facebook in my Financial Social Media blog posts, the fact is that an advisory firm’s social presence on the Internet is best established with a well-designed website. In 2014, and even more so in 2015, the trend in web design is leaning toward a new technology called responsive web design, and you can expect to see many more websites using this design function in the future. Responsive web design makes sites easier to navigate and it works across all digital devices, including iOS and Android smartphones, iPads and…
  • Best of 2014: Top Financial Social Media Blogs This Year

    Amy McIlwain
    30 Dec 2014 | 12:56 pm
    2014 was a great year for social media in the financial and insurance industries! A lot of progress was made, with limits being pushed, regulations clearly defined and the number of professionals getting involved increasing even more. At Financial Social Media, we always like to help you stay on top of what’s going on and changing in the digital marketing world, so just incase you missed some of them, we have put together a list of our most popular blogs from 2014 by category — What Changed, FinServ Statistics, & New Networks/Methods. What Changed? What the New SEC Social Media…
  • 5 Best Practices for Creating Successful, Customized Email Campaigns

    Amy McIlwain
    25 Dec 2014 | 1:20 pm
      As more financial professionals get up to speed on social media, I’ve noticed that they sometimes forget that tried-and-true email is still a great way to connect with clients and prospects. Utilizing both email and social within your digital marketing (and even tying campaigns together) can be incredibly powerful. The possibilities within email have evolved, including just how personal a customized campaign can look and feel. Maybe you’re one of those early-adopting technophiles who believes that email is dead. But in a great article in The Atlantic, “Email Is Still the Best…
  • Happy Holidays!

    Amy McIlwain
    23 Dec 2014 | 10:09 pm
    Wishing everyone a wonderful holiday season and a Happy New Year!   http://financialsocialmedia.com/wp-content/uploads/2014/12/Financial_SM_Xmas_promo_FULL_HD_2.mp4 Author informationAmy McIlwainPresident at Financial Social MediaAuthor, speaker, and President at Financial Social Media, Amy McIlwain speaks at events around the world ranging from audiences of 1000 to small executive boardrooms. She's appeared on FOX, CBS, ABC, and NBC as a social media expert and her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon…
  • Social Media Benefits Financial Advisors, 2014 Study Shows

    Amy McIlwain
    19 Dec 2014 | 6:12 pm
    Did you know that financial advisors who use social media and digital marketing in their businesses are gaining more and wealthier clients than they were even a year ago? Putnam Investments released a 2014 study last week, from a survey of over 700 experienced advisors, which proves social media is on the rise! And not only is it more prevalently used, but it’s also growing in proven results. INCREASE IN NEW CLIENTS : 66% of financial advisors have gained new clients through social media, up from 49% a year ago. INCREASE IN AUM : 39% of respondents who reported gaining new clients…
 
  • add this feed to my.Alltop

    Uncrunched

  • The Conference In Detroit

    Michael Arrington
    5 Jan 2015 | 9:38 am
    Detroit. It was once the factory of America. No more. For most of us, Detroit has been a city in decline for much or all of our lives. The population has declined rapidly, and everyone has seen the images of abandoned buildings, drug violence and abject poverty. In other words, Detroit is the perfect place to begin anew. There is an energy there as people begin to rebuild. A willingness to experiment. A stubbornness to succeed. Tech startups can play a pivotal role in rebuilding, but infrastructure is needed. We are seeing a dramatic increase in the number of Detroit based startups looking…
  • The Ethics Of Publishing Hacked Information

    Michael Arrington
    15 Dec 2014 | 12:54 pm
    Like many people I’ve been fascinated by the Sony hacks. So much interesting information (and gossip) about the inner workings of a major movie studio. I was also waiting for Sony to start balking at the re-publication of a lot of that information by the news sites. And sure enough, they’re now calling it stolen information, and threatening publications that are sharing it with the public. It reminds me distinctly of the situation we found ourselves in in 2009 when a hacker delivered a truckload of internal Twitter information. See In Our Inbox: Hundreds Of Confidential Twitter…
  • MTailor: The Perfectly Tailored Man’s Shirt

    Michael Arrington
    10 Dec 2014 | 2:21 pm
    MTailor, one of our recent investments at CrunchFund, is a really amazing company. They make tailored shirts for men, except your mobile device is the tailor. You go through a quick scanning process that involves leaning your phone or tablet against a wall and then spinning slowly in front of it. Once that’s done MTailor has your measurements, which they say are 20% better than actual tailors they used for a study. I’ve never owned tailored shirts but I should have. I have a longer body than average and generally buy tall shirts when I can find them. That’s been harder with…
  • “Time Collapse” And My Broken Brain

    Michael Arrington
    10 Nov 2014 | 9:52 pm
    I was perusing the news headlines this evening and I noticed this article about Glenn Beck’s health troubles. A few sentences early on in the article floored me, because it describes how I feel exactly: “Doctors tell me that up until recently, I hadn’t had a real REM sleep in maybe as long as a decade,” Beck said. “I didn’t have a dream that I remember, except one in a decade. And quite honestly, this isn’t a symptom you look to fix if you have a ton to do. But the first sign of trouble I noticed was what I call a ‘time collapse.’ If we had met before, I couldn’t tell…
  • Abacus, The Expense Software Employees Love, Raises $3.5 Million

    Michael Arrington
    31 Oct 2014 | 6:46 am
    I hate expense reports. I do them once a year and I still hate it. Back when I had to do them monthly or have the finance department all over me I hated them twelve times as much. Abacus fixes all that. The company was founded by Omar Qari, Ted Power and Josh Halickman (Foursquare, Google, Etsy Venmo and other experience) and they launched earlier this year at Winter Y Combinator. You can read their launch post here. How does Abacus fix expense reports? When a company starts using Abacus, they link their bank account. Employees set themselves up in the app and also link their bank account.
  • add this feed to my.Alltop

    agency 2: Social Media Agency

  • Social Media Networking By Age Groups

    agency2
    23 Jan 2015 | 2:37 am
    “It wasn’t like that in my day….” “When I was your age…” These idioms are now applying to social media too.  Channels are changing quicker than we can take a selfie. The younger generation is continuously finding new ways of communicating and moving on from previous popular sites whilst the older generation is started to get socially active more than ever before. An American report entitled “Social Media Update 2014” (see link here) concluded that whilst Facebook remains the most popular social networking site, others are growing at a higher rate. What does all of this data…
  • Social networking sites. Ones to watch in 2015?

    agency2
    24 Dec 2014 | 2:17 am
    Exploding onto the scene, making a quiet entrance or growing in popularity? There is always talk about which new social media platforms are replacing the existing channels.  Although it is never as simple as a platform becoming obsolete in a matter of days, new tools and apps and sites are popping up all the time. Whether or not they will grow in popularity and gain cult-like status or disappear into the cloud ether never to be seen again, only time will tell. WeChat – mobile voice and text messaging service from China, WeChat has now become the largest standalone messaging app by monthly…
  • Facebook’s new call to action for 2015

    agency2
    15 Dec 2014 | 6:43 am
      Driving more call to actions on Facebook in 2015 Facebook Pages are giving marketers additional capabilities on their brands’ pages with a set of new call-to-action buttons. Call-to-action options, including Book Now, Contact Us, Shop Now & Sign Up, will help brands actualise the value of their communities. A welcome move, especially after the challenge of reduced organic reach that Facebook Communities managers have been faced with. It is an interesting move that Facebook are placing this call-to-action button in such a prominent position (next to the Like button),…
  • Creative Workplace: London Social Media Agency

    agency2
    28 Nov 2014 | 4:19 am
    A social space for London social media agency | Created by Studio 7 Design. agency:2 moves into a new, bespoke London office designed for creative inspiration & sociable interaction. A fab new office has been designed and created by the team at Studio 7 Design for agency:2, run by Joel Davis and Sharon Baker. Studio 7 Design worked quickly and efficiently in order to facilitate a smooth transition from a temporary office in London’s Kings Cross to a  new space in Highbury & Islington. The bespoke office space was designed with purpose and flair; all of the elements have come…
  • What Does The Future Hold For A Marketing Director?

    agency2
    22 Sep 2014 | 8:57 am
    Gartner analyst Laura McLellan has predicted  2017 a company’s Chief Marketing Officer will “spend more  than their counterpart Chief Information Officers”.  We are already seeing IT becoming increasingly important for marketing departments and a merging of these skills sets. With social media, big data, real-time analytics and data security now a fundamental part of any marketing campaign this increase in spend is not unexpected. As new software is becoming more refined it is increasingly important that new technologies are fully integrated. Part of this process involves…
  • add this feed to my.Alltop

    barnraisersllc.com

  • 15 B2B case studies show how content marketing drives ROI

    Rob Petersen
    25 Jan 2015 | 2:27 pm
        70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute) 21% say they are successful at tracking ROI (source: Ad Age) Content marketing is more important to B2B businesses. Who is succeeding and why? Below is a infographic that details B2B Content Marketing Trends for 2015. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience Don’t create content for the sake of…
  • How to build a strategy for social influence in 8 steps

    Rob Petersen
    18 Jan 2015 | 8:26 am
        78% of people say companies’ social media posts impact their purchase decisions 71% are more likely to make a purchase based on social media referrals 25% of social media users have purchased a product after sharing it or marking it as a Favorite on Facebook, Twitter or Pinterest (source: Digital Information World; an infographic from invesp is below) These facts show social influence plays an important role in our purchase decisions. Social influence is a reason companies turn to social media. But, to get desired results, there has to be a strategy: A roadmap with…
  • 35 data points show how content marketing works

    Rob Petersen
    12 Jan 2015 | 12:12 pm
        90% of marketers use content marketing (source: e-Strategy Trends) 44% have a documented content marketing strategy (Source: Flip Creator) 42% of B2B marketers and 34% of B2C marketers believe they are effective at it (source: e-Strategy Trends) These statistics indicate content marketing has come of age but there is still room for improvement. What makes it work? How should your business use it? Here is some guidance. 35 data points that show how content marketing work. CONTENT IS KING 78% of CMOs believe custom content is the future of marketing (source: Social Times) 76% use…
  • 14 case studies show great digital creative drives ROI

    Rob Petersen
    3 Jan 2015 | 1:25 pm
        Does great creative drive ROI? We certainly think it should. Here are 14 case studies that highlight creative on digital campaigns. They include brands from B2C, B2B, small business, large brands, profit and non-profit. Tactics range from paid, owned and earned media to user generated content. In each case, the impact of the creative idea is isolated and measured. We found great creative drives ROI. But it drives even greater ROI when it is combined with smart targeting, sound strategic thinking and has a specific business role in the overall marketing mix. Here are 14 case…
  • 8 studies prove digital advertising works for brands

    Rob Petersen
    28 Dec 2014 | 4:42 pm
        35% of Unilever’s advertising spending in the U.S. is in digital (up 40% versus year) (source: Deloitte) 33% of Procter & Gamble’s U.S advertising budget goes to digital media (source: Deloitte) Trends indicate leading brand companies are moving ad spending to digital, but the question many still ask is: Does digital advertising really work for brand advertisers? To answer this question definitively, the IAB through Peter Minnium, Head of Digital Initiatives, asked BarnRaisers to help them research this area and create the infographic featured at the bottom of…
 
  • add this feed to my.Alltop

    Windmill Networking is Now Maximize Social Business

  • The Psychological Impact of Google Hangouts

    Wade Harman
    26 Jan 2015 | 5:45 am
    For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. The option to build one’s audience by allowing us to become show hosts and reach different people with a more emotional message. In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and…
  • 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today

    Jim Belosic
    23 Jan 2015 | 5:45 am
    Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. The tips go in […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for…
  • Using Facebook For Email Marketing

    Amy Hall
    22 Jan 2015 | 5:45 am
    It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online. In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing…
  • The Anatomy Of A Great SlideShare Deck

    Ann Smarty
    21 Jan 2015 | 5:45 am
    Creating the perfect SlideShare slide is more than a skill, it is an art. Your goal is to make sure every slide is crafted just the right way because the whole of the presentation depends on the strength of its parts. Breaking down SlideShare slides, you can start to find a winning formula that will help […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience in search and social media marketing. Ann is also a…
  • 6 Essential Customer Experience Questions You Must Answer

    Joe Ruiz
    20 Jan 2015 | 5:45 am
    Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Now think about a product or service you love, love enough to recommend. Why do you love it? Most people are to able come up with at least one brand in […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing. Joseph thrives on the…
  • add this feed to my.Alltop

    Social Media Simplify

  • Entrepreneurship Education through Digital & Social Media: EOP - IIE

    Syed M Raza
    26 Jan 2015 | 7:28 am
    Tweet At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a…
  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (or consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School…
  • add this feed to my.Alltop

    Heidi Cohen

  • Do You Know What Your Audience Is Doing On Social Media?

    Heidi Cohen
    26 Jan 2015 | 3:00 am
    Social Media Behavior In 2015 You must incorporate social media into your 2015 marketing plan as an integral element of your content, communication, interaction and promotion. Concurrently, social networks continue to mature in their own product life cycles becoming serious businesses and media entities that must generate revenues, profits and returns for investors. Therefore, think like an old school journalist to understand the social media behavior of your audiences. This encompasses your prospects, influencers, customers, users, employees, media, and investors. Specifically, know the…
  • What The Top 10 Bloggers Do Differently From You To Succeed?

    Heidi Cohen
    23 Jan 2015 | 3:00 am
    10 Tricks For Success From The Top 10 Blogs It’s “Top 10 Blog” season, the Academy Awards of blogging. Before you ask: “Do I have what it takes to be a Top 10 Blogger?” Listen, I understand what you’re thinking because I wondered the same thing myself. (BTW—this blog was short-listed for Social Media Examiner’s Top 10 Social Media Blogs 2015 along with 19 other amazing blogs.) Like you, I’ve sat in front of my blank computer screen wondering if anyone would take the time to read my words on my new blog, let alone nominate my blog to be a Top 10 Blog.  Let me tell you that…
  • 3 No-Brainer Reasons To Curate Content

    Heidi Cohen
    22 Jan 2015 | 3:00 am
    Content Curation To The Rescue! As Gartner’s Jake Sorofman points out: “Content is the grist for the social marketing mill. Without compelling, insightful, inspiring content, social engagement simply fails to happen.” Yet, creating sufficient new, tailored content to distribute across social media and owned platforms on a regular basis is overwhelming. Content curation to the rescue! DEFINITION: Content curation assembles, selects, categorizes, comments on and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.
  • How To Drive Measurable Social Media Results

    Heidi Cohen
    19 Jan 2015 | 3:00 am
    5 Social Media Tactics To Improve Trackability Do your social media marketing activities drive measurable results? Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. At the heart of the campaign was what LinkedIn’s Jason Miller refers to as “big rock” content. That’s a piece of content that can be re-imagined into related smaller pieces. The project’s stated objective: Raise awareness for a major product rollout. In…
  • Decreased Facebook Visibility: What Can You Do?

    Heidi Cohen
    16 Jan 2015 | 3:00 am
    30 Low Budget Tactics To Maximize Small Business Reach Since January 1st, organic visibility in Facebook news feeds decreased for businesses. Facebook made this change to reduce the use of push marketing messages. (For the details, see Facebook’s announcement.) Specifically, Facebook is moving from being a business publishing platform to become an integral element of a business’s social media based identity. Don’t read this the wrong way. Facebook pages still provide an attractive environment for marketers. In October 2014, 1 billion people visited Facebook pages and 75% of these…
 
  • add this feed to my.Alltop

    The Future Buzz

  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
  • add this feed to my.Alltop

    SPEAK SOCIAL BLOG | we get people talking about your brand

  • Speak Social Promo Video … We Get People Talking About Your Brand

    Stephanie Bogus
    16 Jan 2015 | 4:44 pm
    Although there are a variety of projects that we’ve worked on over the past four years, if you ask our team what we do best, the answer is always “creating conversations.” This beauty of a video produced by the talented minds at Abstract Media, gives a little peek into how we set out to create a … The post Speak Social Promo Video … We Get People Talking About Your Brand appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Culture: It’s What ‘Startup Dreams’ are Made of

    Brad Bogus
    12 Jan 2015 | 1:26 pm
    There is one word you’re probably hearing way more often since the dawn of internet startups …Culture. While it has always been an important element of a company, especially since the Social Media bubble began in 2007, it seems like Culture has taken its well deserved seat in front of the conversation about business. Even if it’s just … The post Culture: It’s What ‘Startup Dreams’ are Made of appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Brad Bogus’ Guest Interview on The Creative Web Podcast

    Stephanie Bogus
    22 Oct 2014 | 11:50 am
          The post Brad Bogus’ Guest Interview on The Creative Web Podcast appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • The Speak Social Mission has a New Home!

    Stephanie Bogus
    16 Oct 2014 | 11:35 am
        Welcome to the new Speak Social office. https://t.co/Vxysr7sjYb — Andy Gonzalez (@GoGoGonzilla) September 29, 2014 The post The Speak Social Mission has a New Home! appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign

    Andy Gonzalez
    12 Sep 2014 | 1:17 pm
    Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and … The post Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • add this feed to my.Alltop

    My Community Manager

  • #CMGRHangout presents: Community Management and Privacy (Storify)

    Sarah Mordis
    23 Jan 2015 | 1:50 pm
    Privacy is a real concern in the community industry. From general safety of both community members and community managers to specific concerns with legal acts such as Children’s Online Privacy Protection (COPPA), the EU “Right to Be Forgotten” and the Health Insurance Portability and Accountability Act (HIPAA), there is much to be aware of both with your platform and your language.[View the story “#CMGRHangout presents: Community Management and Privacy” on Storify]The post #CMGRHangout presents: Community Management and Privacy (Storify) appeared first on My…
  • #CMGRHangout presents: Community Management and Privacy (Preview)

    Sherrie Rohde
    22 Jan 2015 | 6:01 pm
    Privacy is a real concern in the community industry. From general safety of both community members and community managers to specific concerns with legal acts such as Children’s Online Privacy Protection (COPPA), the EU “Right to Be Forgotten” and the Health Insurance Portability and Accountability Act (HIPAA), there is much to be aware of both with your platform and your language.Join us for this week’s #CMGRHangout panel on Friday, January 23rd at 2pm EST to discuss privacy concerns in the community industry.Jonathan Brewer, Dom Garrett and Sherrie Rohde will…
  • Now Trending: Freelance Community Management

    Dom Garrett
    20 Jan 2015 | 8:52 am
    I will admit, when I first thought of this world of community managers I thought of two different groups of people. Those that worked for one company and ran communities for that one company and those that worked for an agency and helped many different companies. Little did I know there was a completely different and separate group, the freelancers. Out on their own, working for themselves and helping many companies and clients with community management needs.This group is growing steadily every year (adding myself to the mix fairly recently) and will continue to grow. According to MBO…
  • #CMGRHangout presents: Freelance Community Management (Storify)

    Sarah Mordis
    19 Jan 2015 | 8:00 am
    Whether you’re already involved in freelance community management or looking to get started as part of that growing demographic, there are several things you’ll want to take into account including: customer acquisition, invoicing, expectations, consulting and even just learning how to focus in a remote setting vs a company office. Check out our chat with some pro’s on working on their own.[View the story “#CMGRHangout presents: Freelance Community Management” on Storify]The post #CMGRHangout presents: Freelance Community Management (Storify) appeared first on My…
  • #CMGRHangout presents: Freelance Community Management (Preview)

    Sherrie Rohde
    15 Jan 2015 | 5:22 am
    In a recent Forbes post titled Is The Future Of Work All About Freelance And Independent Workers?, Jacob Morgan shares that a recent report from MBO Partners found that today there are approximately 30 million independent workers and that by 2019 this number will grow to 40 million. According to Intuit, by 2020 40% of American Workers will be freelancers. To bring this into our industry, when sharing the 2014 Community Manager Salary Survey, the Community Roundtable did a great job illustrating the difference in external vs internal community income.Whether you’re already involved in…