Social Media

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  • 5 Twitter Tools Everyone Should Be Using

    Social Media Club
    Cynthia J
    27 Jul 2015 | 12:31 pm
    Twitter is full fantastic information and insights.  However, most social media marketing people are not using it to it’s full potential.  When data tools are added to sift through Twitter’s endless information, the social media platform becomes more than just useful. Here are a few of my favorite Twitter tools: 1.  Followerwonk Followerwonk by Moz is one of my favorite Twitter tools.  This tool allows you to sort through your followers, search Twitter bios from any user or just from your followers, compare users, and easily export all of this information.  The best part of…
  • The Only Metric That Matters For Content Marketing

    TechCrunch
    Andy Volanakis
    28 Jul 2015 | 6:00 pm
     At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline, but the real challenge is this: After getting the… Read More
  • 8 Lessons Digital Marketers can Learn from Goldilocks and the 3 Bears

    Pam Marketing Nut
    Pam Moore
    26 Jul 2015 | 4:32 pm
    One of my favorite childhood stories is Goldilocks and the three bears. A story about a mischievous little girl that made her way into a house owned by a family of bears. Goldilocks made herself comfortable in the house so much as to fill her belly with good porridge and even fall asleep in the little bear’s bed. As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel comfortable and invite…
  • How Listening Leads to Pitcher Perfect Picture Results

    Spiral16
    Alan Rapp
    23 Jul 2015 | 6:15 am
    Listening. How can one word be so important? And how can so many companies skip over a crucial step when implementing a marketing or social media marketing campaign? The Internet is clogged with examples of brands, for whatever reason (be it time constraints, a basic misunderstanding of online campaigns, or simple inaction), failing to listen before they leap. Some brands, however, are catching on. Before beginning their latest campaign, Sauza Tequila tested the waters by surveying and actively listening to discover how cocktail drinkers discuss and share their experiences online. Discovering…
  • 30 Eye-Popping Web Designs to Inspire Digital Marketers

    Jeffbullas's Blog
    Dan Slagen
    21 Jul 2015 | 8:01 am
    Three seconds…if you’re lucky. Then they’re gone. This is about how long we have to catch people’s attention, and get them to stay on our website. So first impressions count and design is instrumental. How do we standout, pop off the page and make a lasting impression on new website visitors? One of the quickest ways to answer this question is to learn from others. At Crayon we have collated over 13 million web design examples that marketers can use for inspiration. We ran our usage data between May and June to bring the most recent statistics on what thousands of…
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    Social Media Examiner

  • 5 Twitter Tools to Boost Your Productivity

    Kerry Butters
    28 Jul 2015 | 3:00 am
    Do you struggle to keep up with your Twitter activities? Interested in tools to improve productivity? Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier. In this article you’ll discover five Twitter tools to boost your productivity. #1: Schedule Content via Tweet Jukebox Tweet […] This post 5 Twitter Tools to Boost Your Productivity first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Ways to Use Snapchat for Business

    Kate Talbot
    28 Jul 2015 | 2:00 am
    Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over 100 million daily […] This post 5 Ways to Use Snapchat for Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • The Future of Google+, What New Research Reveals

    Suzanne Delzio
    27 Jul 2015 | 3:00 am
    Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business. In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what […] This post The Future of Google+, What New Research Reveals first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 6 Tips for Pinterest Marketing in Just Minutes a Day

    Ishita Ganguly
    27 Jul 2015 | 2:00 am
    Is your Pinterest marketing taking too much time? Are you ready for a better Pinterest marketing plan? Timesaving Pinterest marketing tactics can deliver more results with less effort. In this article, you’ll discover 6 tactics to help you market on Pinterest in minutes a day. Get Started on Pinterest If you haven’t already done so, […] This post 6 Tips for Pinterest Marketing in Just Minutes a Day first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Announces Secret Videos for Publishers: This Week in Social Media

    Cindy King
    25 Jul 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Secret Videos for Publishers “Secret videos give Page owners the ability to upload videos that are […] This post Facebook Announces Secret Videos for Publishers: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Google Straps Aclima Sensors To Street View Cars To Map Air Pollution

    Josh Constine
    28 Jul 2015 | 9:14 pm
     If a city knows what intersections are full of smog, it could add trees or change stop light schedules to improve the air its citizens breathe. Google Earth’s Outreach program that equips non-profits and public-benefit organizations with data wants to give the world these insights. So today, Google revealed that it’s been working with SF startup Aclima for the last year and a half… Read More
  • The Only Metric That Matters For Content Marketing

    Andy Volanakis
    28 Jul 2015 | 6:00 pm
     At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline, but the real challenge is this: After getting the… Read More
  • Legacy Republic Acquires Yarly To Build Up Its Workforce For Digitizing Family Photos

    Anthony Ha
    28 Jul 2015 | 3:49 pm
     Legacy Republic, which is building a freelance workforce to help families digitize their photos and videos, just acquired competitor Yarly. Digitization company YesVideo launched its Legacy Republic initiative last fall. Yarly, meanwhile, has a similar mission of digitizing photos or, as Legacy Republic Brian Knapp put it, of “preserving family memories.” Read More
  • White House Dismisses Petition For Edward Snowden’s Pardon

    Lucas Matney
    28 Jul 2015 | 3:31 pm
     It looks like whistleblower Edward Snowden might be renewing his lease at his Moscow apartment. Today, the White House responded to and dismissed a nearly two-year-old petition asking for the pardon of Edward Snowden, and cited that his decision to “steal and disclose classified information had severe consequences for the security of our country and the people who work day in and day out… Read More
  • Verizon Will Resell HBO NOW To Broadband Customers And Its Mobile Video Service Subscribers

    Sarah Perez
    28 Jul 2015 | 1:47 pm
     HBO today announced its second deal with a pay TV provider, in this case Verizon*, to make its over-the-top streaming service HBO NOW available to broadband customers who don’t have a cable TV subscription. In addition, the terms of the deal also reference making HBO NOW available to Verizon’s other “digital platforms,” including its upcoming mobile video platform,… Read More
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    ReadWrite

  • The Best Place For Tech Startups: Still Silicon Valley…For Now

    Gregory Ferenstein
    28 Jul 2015 | 3:48 pm
    This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory FerensteinThere’s a new global ranking of startup ecosystems, with the top three spots all from America—Silicon Valley, Los Angeles and New York, according to tech company benchmarking firm Compass Startup Genome. The company ranks global regions based on how well they foster top tech talent, host profitable businesses and expand into foreign markets. Tech startups looking for a place to call home may be deeply…
  • 4 Tools To Help Startups Hack Their Growth

    Yoav Vilner
    28 Jul 2015 | 6:30 am
    Guest author Yoav Vilner is a cofounder of Ranky. Startups in today's increasingly saturated market just can't overestimate the importance of business growth. Technology is a frenzied sector, and founders who want to make an impact often need to prove that their businesses aren't merely growing or thriving, but accelerating in hyperdrive. Rapid growth is not easy to achieve, and these days, it usually demands unconventional, creative approaches. Dropbox veteran Sean Ellis called it "growth hacking." He coined the term in 2010, referring to bootstrapping startups that…
  • Want To Keep Customers? Integrate Tech With A Personal Touch

    Scott Gerber
    27 Jul 2015 | 3:26 pm
    Guest author Scott Gerber is the founder of the Young Entrepreneur Council.It's hard to do personalized customer service at scale. When you're using the technology to streamline the process and save your team time, the sense of personalization is easily lost.You need a strategy to get the best of both worlds—which is why I asked ten founders from YEC how they suggested other entrepreneurs keep the customer service experience personal while still leveraging the best technology.1. Incorporate Data Cohesiveness And IntegrationWith the growth of social media as a…
  • Windows 10 Suffers Last-Minute Control Panel Bug

    Adriana Lee
    27 Jul 2015 | 2:04 pm
    With the supposedly polished release of Windows 10 coming in two days, Microsoft should be putting its finishing touches on the operating system. Instead, it’s scrambling to fix a bug in its latest update, sent out through its Windows Insider Program last Saturday. According to CNET, the latest test version of the Windows software, build KB3074681, triggered unexpected behavior when some people attempted to uninstall programs through Control Panel instead of using the newer Settings screen. In the site’s tests, doing so crashed the Control Panel app, kicking users back to the…
  • Facebook, Microsoft, Yahoo And Others Push For Accessibility Development

    Adriana Lee
    24 Jul 2015 | 7:21 pm
    For all their rhetoric and idealism about changing the world, consumer-facing technologies have largely failed at least one major set of users: people with disabilities, a segment that represents roughly 1 in 5 people in the U.S.As the 25th anniversary of the Americans with Disability Act (ADA) approaches, a new group has formed to champion the cause of development for accessibility. Several educators and tech companies have joined forces in an effort dubbed Teaching Accessibility. According to its website, the group aims to address the "lack of awareness and understanding of basic…
 
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    Mashable

  • FBI: Islamic State sympathizer charged in backpack bomb plot

    The Associated Press
    28 Jul 2015 | 9:38 pm
    A man described by the FBI as an Islamic State sympathizer who hoped to mount attacks on U.S. soil was charged Tuesday with plotting to detonate a nail-filled backpack bomb on a Florida beach. It's the latest in a string of arrests targeting potential ISIS-related plots in the U.S. Earlier this month, the FBI touted its work in disrupting numerous such plans in places like the New York City area and Boston See also: Boston police captain's son arrested in alleged ISIS plot A criminal complaint unsealed Tuesday charges 23-year-old Harlem Suarez of Key West with attempting to use a weapon of…
  • Google now shows you how to avoid lines at restaurants and coffee shops

    Karissa Bell
    28 Jul 2015 | 9:08 pm
    You might want to check Google the next time you try to beat morning rush at the coffee shop. The company rolled out a new search feature Tuesday that allows you to see when a specific business is most likely to be busy. See also: Google Maps now lets you retrace all of your past steps Location cards in Google searches now show a "popular time" section, along with the business' address, phone number and hours. The section, which is based on "historical visits to this place," provides an overview of when a location is likely to be busiest based on previous activity To find the info, search for…
  • Giraffe calf Kipenzi, born live on the Internet, has died

    Jenni Ryall
    28 Jul 2015 | 8:21 pm
    A baby giraffe, that was born while the world watched via live stream, has suddenly died at its home in the Dallas Zoo. Kipenzi the giraffe calf was born on April 10 and her birth was broadcast online by the Animal Planet. Her mother Katie proudly watched on, with millions of humans, as her baby learned to take her first steps See also: A baby giraffe was just born live on the Internet Sadly, on Wednesday, the Dallas Zoo announced Kipenzi had died after running into the edge of the habitat and breaking three vertebra in her neck Three-month-old Kipenzi died immediately, and her mother Katie…
  • Racists slammed after crowd boos Australian Indigenous footballer

    Jenni Ryall
    28 Jul 2015 | 8:13 pm
    A star Australia rules football player is taking a break after being repeatedly booed at games across the country. Sydney Swans player and Indigenous Australian Adam Goodes is at the centre of a media storm after the continuous disrespectful actions of football fans. The star player was granted leave from his club this week, and his future is in doubt after the behaviour reached boiling point during the Swans game against the West Coast Eagles in Perth on Sunday See also: MTV's 'Look Different' campaign skewers casual racism in the U.S. On multiple occasions throughout the match, Goodes was…
  • Nokia enters the virtual reality game with a 360-degree camera

    Adario Strange
    28 Jul 2015 | 7:58 pm
    Weeks ago, rumors began to surface that Nokia might have a virtual reality product in the works and on Tuesday, at a special event in Los Angeles, the company finally put an end to the mystery First teasing the device via Twitter with a partial picture, the same image shown on the event's invite, minutes later Nokia revealed its new 360-degree view camera called the OZO See also: 'Star Wars' fan-made VR experience puts you in an X-Wing Fighter The sleek, black camera looks absolutely weird, and we love it From the front it looks like a nightmarish set of robot insect eyes, and from the side…
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    Charlene Li

  • A New Chapter: Prophet Acquires Altimeter

    Charlene Li
    22 Jul 2015 | 6:06 am
    I’m excited to announce that Altimeter is being acquired by Prophet Brand Strategy, a global brand and marketing strategy consultancy. There are two reasons why this acquisition makes so much sense for us. First, it will grow Altimeter’s impact and influence. Prophet will invest in Altimeter’s infrastructure to support our research agenda and to help amplify […] The post A New Chapter: Prophet Acquires Altimeter appeared first on Charlene Li .
  • My New Book “The Engaged Leader” is Now Available!

    Charlene Li
    17 Mar 2015 | 1:28 pm
    First time I’m holding the book, @SXSW Bookstore I’m excited to unveil my latest book, The Engaged Leader, available today. I held it for the first time on Friday and there’s nothing like that first view of your “baby”. I wrote the book for all of the leaders who know they need to engage in digital […] The post My New Book “The Engaged Leader” is Now Available! appeared first on Charlene Li .
  • Announcing My New Book “The Engaged Leader”

    Charlene Li
    19 Feb 2015 | 10:07 am
    My work with CEOs and other leaders has proven time after time that the wisdom and experience a great leader brings to the table are the keys to making his or her digital transformation stick. Any one of the tens or hundreds of digital natives within your organization can teach you to use Twitter, but […] The post Announcing My New Book “The Engaged Leader” appeared first on Charlene Li .
  • Creating a Culture of Content — Empowering Your Employees

    Charlene Li
    3 Dec 2014 | 10:53 am
    Content marketing is hot, but it is not solely created by, inspired by, or used by marketing. Rather, content needs exist throughout multiple facets of an organization – think sales, customer services, thought leadership, recruiting, etc. The result: more and more organizations are focused on creating what Altimeter calls a “Culture of Content” (CoC) to […] The post Creating a Culture of Content — Empowering Your Employees appeared first on Charlene Li .
  • How Good Is Your Social Business Governance?

    Charlene Li
    14 Nov 2014 | 6:19 pm
    In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. I’ve seen it defined as everything from social media policies and risk management to organizational structures. My colleague Ed Terpening and I just published a report on how to think about governance – and in […] The post How Good Is Your Social Business Governance? appeared first on Charlene Li .
 
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    Sensei Marketing

  • Time To Convert Your Social Engagement Into a Sales Funnel?

    Sam Fiorella
    7 Jul 2015 | 1:42 pm
    We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact that technology would allow two-way conversations to occur via the web (as opposed to traditional one-way broadcast messages found in print and television advertising).  Where the Internet promised a free and open platform to market yourself or your…
  • Technology and Business Intelligence – Not Always Good Partners

    Sam Fiorella
    30 Jun 2015 | 8:25 am
    There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employees are managed, today’s business blueprint is significantly different that it was just 15 years ago. But is change always a good thing?  The Internet has provided smaller businesses the opportunity to compete with larger brands and has certainly provided a…
  • Use Intent Data to Drive Influence Advertising Strategy

    Sam Fiorella
    22 Jun 2015 | 9:33 am
    It’s no secret that your every click is tracked online; what sites you visit, what ads you click, and what articles you read are all stored by the likes of Google, Facebook, and their ilk in order to create buyer personas to which they may better serve relevant ads. However, despite the resources dedicated to creating these buyer personas, the jury is still out on how effective the algorithms are that determine buyer interest or intent. Despite the fact that 80 percent of international marketers surveyed by Forrester Consulting indicated that customer data analytics is valuable in…
  • Replace Customer Service Departments with Customer Experience Teams

    Sam Fiorella
    9 Jun 2015 | 7:59 am
    Modern business is faced with a greater challenge than its predecessors: Growing demand for revenue and profit at a time when the Internet has increased both competition and consumer power.  Ironically, the Internet, which promised greater opportunity for business to reach a larger audience, has increased the obstacles those businesses face in engaging and selling to new and existing customers. Businesses must now contend with a new type of competitor beyond competing business entities. a. The volume and immediacy of peer-to-peer recommendations on social and digital channels means…
  • Manipulation vs. Influence – Becoming a Trusted Authority

    Sam Fiorella
    1 Jun 2015 | 7:49 am
    Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals if they don’t have prior knowledge of the proposal or a pre-existing relationship with the buyer. What’s a business to do when it knows it has the better solution or offering but lacks a solid relationship with the buyer(s)? The answer lies in becoming a…
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    Social Media Today RSS

  • Twitter Q2 Earnings: Better Revenue, Growth Remains Slow

    Andrew Hutchinson
    28 Jul 2015 | 7:07 pm
    Twitter has released its Q2 2015 results and the information presented has been met with mixed results. While revenue rose to $502.4 million, user growth remained a concern.
  • Don't Post That! Why Half of Americans Regret Their Social Media Posts

    Sarah Snow
    28 Jul 2015 | 12:43 pm
    ​Lucille Ball famously said, “I'd rather regret the things I've done than regret the things I haven't done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week, and these numbers vary depending on age, with 20 percent of Millennials (18 to 34) being the worst regular offenders.” 
  • How Risky Is Your Revenue Plan?

    Andrew Rudin
    28 Jul 2015 | 8:33 am
    I haven’t met any successful business developers who don’t enjoy an occasional shot of adrenaline. The pang of excitement that comes from the opportunity to master uncertainty. “Hey y’all, watch this!” I’m with you! But please, if you’re wingsuit flying with your revenue plan, get everyone at your company aboard, and make sure you can absorb a hard landing.
  • How Can Brands Use Snapchat? [INFOGRAPHIC]

    Carianne King
    28 Jul 2015 | 7:21 am
    Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action? 
  • Google Ends Forced G+ Integration: What Does This Mean?

    Kyle Volenik
    28 Jul 2015 | 7:21 am
    Google has answered the prayers of millions of users. But what does this mean for the general public and marketers alike? Google has been slowly moving itself away from Google+, its failed social network, yet made a sudden announcement this week: Google+ forced integration with YouTube will no longer exist.  
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    Social Media Explorer

  • How Lifestyle Mags Are Killing it on Social

    Kat French
    28 Jul 2015 | 7:09 am
    Marketers increasingly look to social media to evaluate the potential impact of even the most traditional media buys. You may think of print magazines as being as old-fashioned as it gets. However, a new report from Engagement Labs shows many men’s and women’s lifestyle mags have successfully evolved to find their social media sweet spot. According to Bryan Segal, CEO of Engagement Labs, “People still love the touch and feel of print magazines. They’re still a great medium, even if they’re past their heyday. Let’s face it, content is still king and queen. Social just serves as a…
  • Top 5 Badass Twitter Influencers to Inspire your Social Voice

    Alex D'Amore
    22 Jul 2015 | 6:15 am
    With Twitter influencers it can really go one of two ways. You have the non-stop content generation mills soullessly churning 20+ posts per hour about the latest trends in marketing. And then you have what I like to call the Badass Social Voice Influencers. These select few are defined by how they push the limits of social as a whole. They use the freedom of the internet to foster creativity over conversions. What makes them truly badass is their bravery to speak their minds even when it may not lead to retweets or any real ROI at all for that matter. I wanted to share my top 5 badass…
  • 5 Ways to Use Social Media as a Networking Strategy

    Dorie Clark
    20 Jul 2015 | 6:35 am
    Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But one area that’s frequently overlooked is its incredible networking ROI, especially for introverts who may eschew large, noisy professional gatherings. As an author, consultant, and business school professor, here are five ways I’ve personally used social media to enhance my networking and develop lasting professional relationships. 1. Conduct Interviews As I discuss in my book Stand Out, interviews – for blogs, podcasts, or web video programs – can be a powerful way to…
  • This is Why You’ll Never Pay for a ‘Like’ Again

    Kat French
    15 Jul 2015 | 6:53 am
    Last week brought great news to marketers who care about real business metrics and ROI (which should be all of us, right?) Facebook announced that the latest update to their ad platform, will start calculating cost-per-click (CPC) based on “link clicks.” Engagement clicks, or user interactions which take place on Facebook such as comments, likes and shares, will no longer count towards your costs.  So, what’s considered a “link click”? Essentially, any click that takes you off Facebook, or clicks that lead to a direct conversion like installing an app, including Facebook apps.
  • 4 Lesser Known Facebook Ad Tips to Get the Most For Your Budget

    Michael Erickson Facchin
    13 Jul 2015 | 6:32 am
    I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s truly a powerful time we live in. Want to know what’s not amazing? The fact that there are some incredibly profitable elements that 99% of Facebook Advertisers don’t know about. In this post, I’m going to help you: Find the ads that work best for you Find the audience segments that work best for you Spend your money in the smartest, most strategic way possible Improve your interest targeting…
 
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    Peg Fitzpatrick

  • Super Smart Social Media Tips from the Experts

    Peg
    27 Jul 2015 | 6:00 am
      Attending conferences is a fantastic way to meet people and learn from a wide variety of different people. I recently attended the BlogHer conference in New York City and I wanted to share a quick wrap of up social media tips with you. I attended sessions on Facebook, Pinterest, Tumblr, SnapChat, Periscope, and I gave a presentation on demographics and how to choose a social media platform. I’ll share my SlideShare from the conference in a separate article. Get ready for super smart social media tips from the experts! Facebook tips from Amanda Rettke of IamBaker.net and her…
  • 10 Ways to Create Picture Perfect Posts on Instagram

    Peg
    13 Jul 2015 | 6:00 am
    I recently partnered with my friends at Sprout Social for an Instagram 101 webinar called 10 Ways to Create Picture Perfect Posts on Instagram. I’ve created a summary of the webinar with all the links so that you can try my tips to help improve your own Instagram. The webinar is on demand here. Jammed packed with actionable tips, this article will help you get a better grasp on Instagram and provide tips to help you start getting glam on Instagram. I’m going to share: How to create an Instagram strategy Using hashtags on Instagram Social media shortcuts – creating a workflow…
  • How to Stand Out in Pinterest’s Smart Feed​

    Peg
    6 Jul 2015 | 4:30 am
      Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage. What’s Pinterest’s Smart Feed? Pinterest’s smart feed is a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating…
  • Are You Ready for a Do Over? Time to Stop Day Dreaming and Start Doing!

    Peg
    29 Jun 2015 | 6:00 am
      Hey book lovers! You’re in for a treat this month, I interviewed the delightful and smart Jon Acuff. We talked about his latest book, Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. I’m sticking with my people as Jon is a Penguin Portfolio author too! I love creating this My Book Club event each month and highlighting an author and their work. I learn so much and I hope you do too. Portfolio Books is the business imprint of Penguin Random House. It’s like a subdivision of the big Penguin brand, so we’re Penguin authors but we’re under…
  • 10 Start Up Secrets You Don’t Have to Learn the Hard Way

    Peg
    22 Jun 2015 | 5:30 am
    The Art of the Start 2.0 is the quintessential guide for anyone starting anything written by Guy Kawasaki. I had a recent one-on-one interview with Guy to talk about The Art of the Start for My Book Club and got some great takeaways that you can use to help with your business or entrepreneurial success. Genuine influence goes deeper than getting people to do what you want them to do. Guy KawasakiClick To Tweet Here are ten start up secrets for you: Create an individual pitch email for people that you want to connect with. Don’t cut and paste. The subject line of your email determines…
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    Social Media Era Of Poking

  • 10 Effective Social Media Options Every Business Should Use

    megantotka
    9 Jul 2015 | 7:55 am
    Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools: Facebook Call to Action button. Recently Facebook added this feature to business and organization pages. You can choose from options like “shop now” and “watch a video” that encourages visitors of your page to take an extra step to learn more about…
  • 5 Safe Social Media Tasks for Business Leaders

    megantotka
    5 Jun 2015 | 4:05 pm
    Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media? There are ways that leaders can tap into resources like social media, however, and still come off as professional and in control. Take a look at a few safe ways that leaders can harness the…
  • 5 Reasons You Still Need Infographics

    megantotka
    5 May 2015 | 12:26 pm
    Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in…
  • The Way People Read Google Results Has Changed, but Does it Matter?

    megantotka
    6 Apr 2015 | 2:39 pm
    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan…
  • Simple and Efficient Marketing

    Eslam yosef
    1 Apr 2015 | 11:05 am
    What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple swipe, it behooves you to pay attention and be innovative in order to stay relevant. Identify your assets What are you (or your company) good at? Think of your best skills. For example, if you’re in the business of selling guitars and you happen to be great with repairs, tout that as a key aspect of your business. It can probably be expected that any instrument retailer will have someone on hand for repairs, but if…
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    @ProBlogger

  • How to Develop the Right Plan to Grow Your Blog’s Readership

    Darren Rowse
    28 Jul 2015 | 1:00 pm
    We’re getting to the end of our time together, and in these last few days I like to look to the future and see how we can use what we’ve learned over the last few weeks on our blogs. Today’s challenge is a simple one, although it might take you a bit of time, but it shouldn’t be skipped. We’re going to switch from creating content and the day-to-day of building community with our readers, and do things that are a little more long-term and strategic. Today is all about growing your readership. I’ll discuss some of the drawbacks of focusing solely on content…
  • 31DBBB Day 28 Writing Challenge: Write a Review Post

    Darren Rowse
    27 Jul 2015 | 1:00 pm
    It’s writing challenge day! For some of you, this will be “business as usual”, as review posts are already part of your repertoire. For others, it will be something quite new. In today’s episode we discuss why review posts are even something to consider. They can be useful for many reasons, not just for the reader who may be researching a decision, but also for you and your blog too – not the least of which could lead to monetization. I built my first commercial blog 100% around reviews! We’ll also discuss the reasons for and against having reviews on your…
  • Update Your Blog’s Archive Pages (including Broken Links)

    Darren Rowse
    26 Jul 2015 | 1:22 pm
    We’re going on a link hunt, we’re going to catch a big one! Today’s the day to check everything that might be turning readers away from your blog, but don’t be overwhelmed – it’s not as onerous as it sounds. Over time, you’re bound to have some broken links. The sites you link to shut down, change their link structure, move their URLs… anything can happen. It can be bad for readability, but also for SEO. In this episode I will explain how best to find the links that are broken, whether you are a beginner or have an established blog. Small steps…
  • How Improving Another Blog will Help You Improve Yours

    Darren Rowse
    25 Jul 2015 | 1:00 pm
    Today I want to challenge you to help another blogger to achieve their goals in some way – and I’ll explain in the podcast how it has a knock-on effect of helping you improve yours. There are many ways you can help another blogger along their path, and I outline quite a few in today’s episode. Some are big and some are small, but perhaps the easiest way to identify one is to work out how you would like to be helped, and offer that to someone else. There’s really no limit to what you can do. Click here to listen to day 26 of the 31 Days to Build a Better Blog series on…
  • 31DBBB Day 25: Ask a Question

    Darren Rowse
    24 Jul 2015 | 1:00 pm
    Today is another writing challenge, but it’s one that need not take much time at all. In fact, it might be the shortest post you’ve ever written! Very simply, ask your readers a question. In the episode, I detail the benefits of writing this kind of post – things like how it can increase blog stickiness, how it can help you gauge where your readers are at, how to tailor your content from what you’ve learned, how it even helps your post rank higher in Google searches. And if you’re new, or concerned that you won’t get much of a response, take heart! I…
 
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    Scott Monty

  • The Week in Digital - July 26, 2015

    26 Jul 2015 | 9:40 pm
    An amazing week for Amazon, an unfaithful tech wizard at Ashley Madison, a real-life remote control causes Fiat Chrysler to issue a software update, mergers and acquisitions in the telecommunications, mobile and analytics industries, Google can track you even more closely, scheduling real-time ads in advance, the difficulty of wooing YouTube stars, the latest GMOOT* app, how content can drive a massive brand lift, strategy trumps technology in digital succes  and more, it's The Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that…
  • This Week in Digital - July 19, 2015

    19 Jul 2015 | 1:16 pm
    A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an SEO leader, Facebook gets serious about ecommerce, NASA turns to Instagram to debut Pluto, the guide to building a social brand, things get hot for Uber in the political arena, the future of content marketing, calculating the ROI of podcasting, the marketing technology stack dilemma, the dawn of a golden age of marketing and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that…
  • This Week in Digital - July 12, 2015

    12 Jul 2015 | 10:13 pm
    Downvoted at Reddit, a crisis in corporate trust, BBC news may go digital-only, trying to explain Twitter, no more Likes, Google jumps into ridesharing, Uber puts up a fight, Ira Glass proves podcasting is working, get on board with Slideshare, the director of the Office of Personnel Management discovers you can run but you can't hide, doodling is good for the brain and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business,…
  • This Week in Digital - July 5, 2015

    5 Jul 2015 | 6:23 pm
    Things get ugly for Uber in France and uglier for Reddit everywhere, Twitter chats go out of control, Facebook expands its ad revenue model for video, Americans are furious with marketers, former employees may be hating on you online, Airbnb has made an impact in San Francisco, testing whether Apple Music is worth it, an experiment from the Virginia Quarterly Review, credit card security for the selfie generation, the tech industry bubble exists - but it's not that bad - and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a…
  • Emotional Intelligence Should be Easy in the Digital Age

    3 Jul 2015 | 2:20 pm
    Have you heard of the term emotional intelligence? According to A Dictionary of Psychology (3rd edition), emotional intelligence is"the ability to recognize one's own and other people's emotions, to discriminate between different feelings and label them appropriately, and to use emotional information to guide thinking and behavior."The four key elements can be understood in a shorthand version:Self-awarenessSelf-managementSocial awareness (or empathy)Relationship managementSelf-awareness means having realistic self-confidence and knowing when to rely on yourself versus the team, as well as…
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    Social Fresh

  • 5 Habits To Help Wake Up Your Marketing Mind

    Jason Keath
    28 Jul 2015 | 3:44 am
    I was talking to my friend Peter Shankman last week about his amazing masterminds event series ShankMinds. Peter is one of Social Fresh Conference‘s highest rated speakers of all time. He inspires audiences more than any speaker I’ve seen. And his ShankMinds events magnify that experience into a full day immersion. It’s a really great networking and strategy reset for CEOs, entrepreneurs, and small business owners. The more we talked about some of the things Peter facilitates at his events, the more I wanted to share a taste of his insights in this week’s Tip.
  • 2 Core Reasons Why Businesses Fail At Social

    Ted Rubin
    27 Jul 2015 | 3:44 am
    Originally published on Facebook, follow Ted Rubin on Facebook here, or on Twitter here. There are several reasons why I think businesses hamstring their social efforts. 1. Companies Fear Social, Fear the Permanence of the Web First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to avoid getting involved at all. The permanent nature of anything that’s posted on the web tends to freak out the “control the message” crowd who has their fingers poised over the delete button to instantly erase ill-advised comments…
  • How Disney is Using Instagram and Snapchat #socialtoolkit

    Jason Yarby
    24 Jul 2015 | 5:46 am
    This week’s guest of the Social Toolkit is John Rogers, Digital Marketer at Disney Parks. John stops by the show to talk Disney’s innovative use of Instagram, Pinterest, Snapchat, Periscope, Disney World’s content strategy and distribution. Check out ‘WALTDISNEYWORLD’ on Snapchat for an awesome #EarthDay story. pic.twitter.com/ZfGgomweUd — John Rogers (@johninorlando) April 22, 2015 Social Toolkit 36: Visual Storytelling the Disney Way, with John Rogers. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.
  • Key Social Tools for the Digital Non-Profit #socialtoolkit

    Jason Yarby
    20 Jul 2015 | 9:20 am
    Hannah Ettema, digital communications lead for the National Forest Foundation, joins the show to discuss how the NFF built a loyal Facebook following and how they are continuing to interact, engage, and grow, as well as, her social media scheduler of choice, a “game changing” Instagram app, and email strategy for improved fundraising results. #ForestFriday – this morning’s sunrise taken by @vitalfilms on the @WhiteRiverNewspic.twitter.com/Qv2AKDhZkx — National Forest Fdn. (@NationalForests) July 10, 2015 Social Toolkit 35: Digital marketing in the non-profit world,…
  • Top 3 Reasons to Use Linkedin more than Twitter or Facebook #socialtoolkit

    Jason Yarby
    8 Jul 2015 | 6:24 am
    Joining the toolkit this week is Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media. Dave talks to us about his preferred use of Linkedin (over all networks), the king of networking apps, the Likeable Hub, and his process for writing a best seller book. The Essential Guide to Crowdfunding & 15 Other Articles You Missed This Week http://t.co/hC1pcuwwgZ via @linkedin pic.twitter.com/YlTka1x0oD — Dave Kerpen (@DaveKerpen) July 6, 2015 Social Toolkit 34: Content…
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    blog

  • The truth about search position, and how to optimize for search

    Brent Robinson
    28 Jul 2015 | 7:55 am
    When it comes to online search, nothing matters more than your search results placement. In fact, a recent survey that shows organic search results (results from the words a user enters in search, rather than paid advertisements) are clicked an astounding 94% of the time. And the top three organic search results are clicked 68% of the time. This makes it critical for any business paying for search to consider if the results are worth the cost—and to improve your organic search strategy. To improve search result placement, think like your customers When a customer searches online, studies…
  • Becoming an audience architect

    Matt Sharon
    24 Jul 2015 | 10:02 am
    We, as experts of consumer engagement and stewards of our clients’ brands, must understand people’s thoughts, opinions and desires on a very texturized and nuanced level.  This depth of insight allows us to operate at our very best.  So, rather than labeling ourselves as marketers, perhaps we should think of ourselves as Audience Architects. One’s discovery, preference and ultimate loyalty to a brand is a journey that is long, it’s winding and it’s not engineered in a test tube.  It’s about real people living life and using a variety of tools to learn, share and buy.  It’s…
  • What any marketer can learn from Google’s illustrious algorithm…

    Christopher Baldwin
    23 Jul 2015 | 6:53 am
    Like any other profession, marketers come in different shapes, sizes and specialities, we have a diverse skillset and often, opposing areas of focus. I, myself am 190cm tall and am entirely focussed on regional marketing in the tech industry (that’s quite specific) but I also have friends responsible for experiential marketing at beverage firms or heading up campaigns in the charity sector. We all have one thing in common – we are all definitely not search engine algorithm experts…and not many people are, however there are learnings for any marketer in Google’s changing algorithms, no…
  • Adapt your business website to Google to win In search

    Brent Robinson
    16 Jul 2015 | 2:56 pm
    If you’re like 65% of the internet, you use Google for online search. You may search for a business name, a product category or write a question. Regardless of your search, Google’s search results tend to be accurate, specific and helpful. This is not taking place by chance. Since its creation in 1996, Google has updated its search algorithms (computer processes and formulas) an average of 600 timeseach year. These algorithm updates have dramatically changed how Google searches, and what it’s looking for during a search. While the algorithm changes have been vast and complex, having a…
  • The word on Word-of-Mouth

    Brent Robinson
    14 Jul 2015 | 8:49 am
    The amplification effect:  Any brand that sells products through a retailer can benefit by syndicating their consumer reviews throughout the Bazaarvoice retailer network, thereby amplifying the impact of each individual review. Brands and manufacturers that use syndication are amplifying their review content by connecting with their retailers and partners across the Bazaarvoice network.  For example, Health & Beauty brands are boosting the reach of their Ratings & Reviews 25.5x, by sending their natively collected reviews out across their partners’ destination sites. CPG brands…
 
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    Successful-Blog

  • Why You Hate Networking and How to Fix It

    Rosemary
    27 Jul 2015 | 11:26 pm
    By Lindsey Tolino Do you hate networking? At the beginning of the year, I started networking more intentionally than ever before. There were aspects of it that I hated, but surprisingly, there were also parts I loved. I hated feeling like I was just a prospect in someone’s eyes. But on the other hand, I loved getting to know others through open conversations. I hated the transactional aspects, but I loved the relational ones. Transactional vs. Relational Transactional networking is self-seeking. Those who network transactionally seek to know only the minimum necessary about a person in…
  • Loyal Customers Often Means More Revenue

    jane boyd
    8 Jul 2015 | 11:42 am
    By John McMalcolm While it is important to attract new customers, you should also try your best to keep your existing customers loyal. Customer retention plays a vital role in your ability to maintain a steady stream of revenue, and it can help you build a solid foundation for long-term success and growth. There are many things that you can do to retain your customers, and one of the most effective among them is implementing a customer loyalty scheme. Here is a look at how a customer loyalty scheme can be beneficial to your business. Benefits of a Customer Loyalty Scheme Retaining Existing…
  • You Can Always Expand

    jane boyd
    7 Jul 2015 | 11:45 am
    “You can always expand.” I said it for what seemed like the tenth time. I was talking to a friend about his dreams for his business. I could see his expansion ideas pulling his business away from him before it is even established. A few weeks ago a wiser consultant reiterated it to me as well. It seems that expanding before establishing a business is a common entrepreneurial mistake. I totally understand the temptation. I’ve had a hundred ideas and such little patience that I’ve sought to put them all into practice right away. It hasn’t gone well when I’ve…
  • Do this 5-step exercise today and enjoy your long weekend

    jane boyd
    2 Jul 2015 | 11:48 am
    Today I’m proposing that we all take about 30 minutes and set ourselves up for a refreshing, guilt-free long 4th of July weekend. (For our friends outside the United States, please join us, this 5-step exercise is good for everyone). Let’s clear the decks. Physical objects laying around the workspace, catching dust, inhibit your productivity. Mental objects can be clutter too. Those un-captured ideas, multiple to-do lists, and procrastinated tasks all weigh you down. 1. Physical Space Set a timer for 10 minutes. File and put away everything that’s on your physical workspace or…
  • Don’t Work Yourself Into a Financial Hole

    jane boyd
    1 Jul 2015 | 11:51 am
    In a recent study done by the National Institute of Health, it was reported that more Americans are considering working past their official retirement date. More than half of those working past the age of 65 are choosing part-time versus full-time employment. Is a part-time job something you’re considering for your retirement years? There are some considerations to make before entering the workforce as a senior. Does your pension cover your expenses? If you have a good pension to take care of your living expenses, working in retirement may not be a smart option. Consider your quality of…
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    chrisbrogan.com

  • The Last King of Brooklyn

    Chris Brogan
    14 Jul 2015 | 2:24 pm
    The air inside the Brooklyn Bowl smells like well worn leather, sawdust, and evidently hops (from the nearby Brooklyn Brewery, but I’ll get back to them). All around me are authentic Coney Island early 20th century amusement park props, like the tin targets from shooting galleries. There’s a band putting their gear together onstage for an evening event, lots of percussion and fewer amps, so I’m guessing it’ll be some kind of folk or world music. In front of me, Charley Ryan, cofounder of the Brooklyn Bowl (with partner Peter Shapiro) is pressing his business card into…
  • Customer Service is Marketing

    Chris Brogan
    1 Jul 2015 | 9:13 am
    My son, Harold, is huge into video games and video game culture. He knows more weird and deep-level memes and obscure details than you’ll ever know. Harold has convinced me to take him to the SCG Convention in Texas. To say he’s hyped and excited is to really underplay how he feels about it. As part of this, I’ve encouraged Harold to do as much of the planning and deciding as possible. Harold chose the Aloft hotel chain. Swell by me. He picked it because he loved the videos. I prepaid for the days of the conference. And then, I ran into a snag.Continue ReadingThe post…
  • The Biggest Competitive Advantage I Have

    Chris Brogan
    26 Jun 2015 | 11:32 am
    I’m sprawled out on my bed writing to you. My son is reading a copy of Retro Gamer and my daughter is playing Splatoon (it’s a Wii game that your kid probably wants). Lately, I’ve been thinking about this blog, about you, about my business, about what I stand for. That kind of stuff. The Biggest Competitive Advantage I Have is Openness and Honesty But that sounds like I’m trying to be virtuous. I’m not. I just think it’s easier/better/faster to just tell you what I think and feel, instead of worrying. Continue ReadingThe post The Biggest Competitive…
  • How to Get Ahead if You’re Shy – or the Secret Magic of Puppets

    Chris Brogan
    8 Jun 2015 | 11:03 am
    My son, Harold, found out quite by surprise that he really likes puppets. He pretty much had to have this Kermit the Frog puppet. What we did with it was quite interesting. And in the process, I found myself thinking about me, then you, and about us. About all of us. And about something I’m not sure I’ve yet shared in this specific way. The Magic of Puppets When you put a puppet on your hand, you empower someone else to speak for you. You can say things you might not say from your own lips. Because hey, it’s a puppet. Puppets are like a super power.Continue ReadingThe post…
  • How to Learn A New Skill

    Chris Brogan
    28 May 2015 | 4:54 am
    I’m a big fan of the work of Dr Nick Morgan. In my circles, when people ask me advice about how to be a better professional speaker, I tell a somewhat backhanded and loving story about how I paid for a day of Dr. Morgan’s time, hellbent on having him make me a much better speaker. I loved everything he had to say. It was brilliant, full of really important details and ideas. And I couldn’t really make good use of any of it. Dr. Morgan mentions it in this post. For instance, “The good news for you conference organizers, then, is that if you hire Chris you’ll get…
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    Spiral16

  • How Listening Leads to Pitcher Perfect Picture Results

    Alan Rapp
    23 Jul 2015 | 6:15 am
    Listening. How can one word be so important? And how can so many companies skip over a crucial step when implementing a marketing or social media marketing campaign? The Internet is clogged with examples of brands, for whatever reason (be it time constraints, a basic misunderstanding of online campaigns, or simple inaction), failing to listen before they leap. Some brands, however, are catching on. Before beginning their latest campaign, Sauza Tequila tested the waters by surveying and actively listening to discover how cocktail drinkers discuss and share their experiences online. Discovering…
  • Hashtag Round-Up – #AskBobby & #DontJudgeChallenge

    Alan Rapp
    14 Jul 2015 | 6:00 am
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons, #WeaselPecker, #AskSeaWorld, the #NAACPBombing, DiGiorno’s improper use of #WhyIStayed, Australia’s #WarOnTerrier, and the rise of hashtavism. Celebrities of all stripes choosing to take part in scheduled Q&As on various social media channels has become a commonplace occurrence. However, as we’ve seen before,…
  • How to emfluence Brand Monitoring with Spiral16

    Alan Rapp
    9 Jul 2015 | 6:00 am
    As you might have heard, Spiral16 was recently acquired by emfluence. It’s been an exciting couple of weeks for us as we’ve learned about emfluence’s offerings and gotten to know our new co-workers. While still serving our existing clients and continuing to grow the base of those wanting to take full advantage of the full Spiral16 tool set for Brand Monitoring, Competitive Intelligence, Campaign Tracking, Lead Generation, and Data Mining we’re also proud to offer our Brand Monitoring directly through the emfluence Marketing Platform to their existing clientele. Using…
  • 4th of July by the Numbers [INFOGRAPHIC]

    Alan Rapp
    2 Jul 2015 | 6:00 am
    July 4th isn’t only about fireworks. Really. Just in time for the holiday we are sharing this infographic courtesy of History.com offering a few fun facts and numbers about the holiday. As analysts, marketers, and social media mavens, we love numbers… and fireworks. We also love fireworks. Have a fun and safe Fourth everyone!
  • Spiral16 Acquired in a Move to Gain emfluence in Kansas City

    Alan Rapp
    25 Jun 2015 | 9:00 am
    If you’ve stopped by our Overland Park offices the past couple of days you may have noticed that Spiral16 has moved. On Monday the Spiral16 team left our old offices and journeyed across the state line into downtown Kansas City to join emfluence. emfluence is a full-service digital marketing agency and owners of the emfluence Marketing Platform. The platform is designed for marketers to create, deploy and track their integrated digital marketing campaigns. It includes features for email marketing, social media posting, landing pages, forms, lead nurturing, surveys, and now online…
 
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    New Media Expo Blog

  • 55 Reasons to Attend #NMX 2016

    Deb Ng
    9 Jul 2015 | 1:00 pm
    I receive email every day from people who are interested in attending NMX, but want to be it’s the conference for them. With so many conferences to attend each year, it’s important to find the right fit. And who can blame them? Conferences are an investment and it’s important to make sure you’re putting your money where [...]
  • Does the Online Media Encourage Public Shaming?

    Deb Ng
    3 Jul 2015 | 6:51 am
    If you’ve been anywhere online this past week – and even if you haven’t – you probably noticed that some hashtag chats got a little out of control, most notably the #AskELJames chat. The chat, which was presented as a way for fans to talk with “50 Shades of Grey” author EL James about her [...]
  • Introducing the NMX Facebook Page Cover Photo Project

    Deb Ng
    30 Jun 2015 | 5:50 am
      I’m stealing an idea today…from myself. You see, I keep going on about the awesome and talented content creators in the NMX community but I’m not doing enough to highlight your talent. So I’m going to borrow an idea that I started with our (sister conference) TBEX’s Facebook page. As I was looking through my poor [...]
  • 10 Ways Online Content Creators are Being Ripped Off

    Deb Ng
    29 Jun 2015 | 11:56 am
    It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding. However, for as many people who are creating [...]
  • The Blogger On a Budget’s Guide to Attending Conferences Without Breaking the Bank

    Deb Ng
    22 Jun 2015 | 10:27 am
      I love conferences. I am passionate about networking, look forward to learning, and nothing makes me happier than connecting with my old friends while making new friends. You know what I don’t love about conferences? The price! In fact, I attend significantly fewer conferences than I used to because $3000 – $5000 to attend [...]
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    The Next Web

  • 7 reasons you should make Microsoft Edge your default browser, and 1 reason you probably won’t

    Ben Woods
    28 Jul 2015 | 9:15 pm
    Launch day is upon us and Windows 10 will soon be in the hands of the masses. Along with a whole new OS, comes a new browser – Microsoft Edge, nee Project Spartan. Beyond its lightweight feel and scaled-back appearance, there are some good reasons you might want to give Edge a bit of time before defaulting back to Firefox or Chrome. And one reason you might not. It’s faster than Internet Explorer. And Chrome. If one of the reasons you’re holding back on trying out Edge is because of Internet Explorer’s legacy, then it’s time to drop that and give it a… This story continues…
  • Review: Windows 10 reimagines the OS with flexible and functional design

    Napier Lopez
    28 Jul 2015 | 9:06 pm
    There’s an old adage about Microsoft Windows: the good versions skip a generation. Windows Vista was bad, Windows 7 was good and Windows 8 was bad again, so it’s not much of a spoiler to say that Windows 10 lands on the bright side of the cycle. Microsoft knows it alienated a massive number of users with Windows 8 though, so it tries its darndest to undo the damage with Windows 10 – so much so that it skips an entire version number. But more than just a repair job, Windows 10’s flexible design goes a long way in reimagining… This story continues at The Next Web
  • Facebook is testing new tags for your profile page

    Jackie Dove
    28 Jul 2015 | 5:24 pm
    Have you ever looked at your Facebook profile page and lamented that the one thing it was missing was — profile tags? You know, like the ones on LinkedIn that purport to list your professional skills so colleagues and potential employers can instantly see what you are good at? Well, evidently Facebook has come around to thinking that such tags are desirable for your personal profile, and The Verge is reporting that it’s already testing the concept on accounts in New Zealand. When asked by the tech blog whether this was real or some kind of optical illusion, Facebook answered,…
  • Watch these super-fast futuristic drones race like crazy

    Lauren Hockenson
    28 Jul 2015 | 5:11 pm
    No, this is not a scene out of a ‘Star Wars’ movie: drone racing has just started getting really insane. The 2015 US National Drone Racing Championships, held in Sacramento California last week, hosted 120 pilots from all over to test their flying skills on an obstacle-ridden course. The super-fast, crazy exciting drone races have blown up on Reddit’s /r/gifs. The lap of the course was done in less than 20 seconds. Not bad considering drone racing involves simultaneously flying the thing and viewing the action via the attached camera without being blown away by the fast action. There…
  • Facebook lets you text ‘1’ to wish a friend a Happy Birthday, so nothing is sacred anymore

    Lauren Hockenson
    28 Jul 2015 | 3:46 pm
    When it comes to insincere friend gestures, a generic birthday wish on someone’s Facebook wall probably falls right below re-gifting and right above getting a drink for you at the bar but still putting it on your tab. It’s not that it’s not nice, it’s just that scrawling a generic “Happy Birthday!” to mark the occasion doesn’t necessarily feel thoughtful or creative. The amount of effort feels…well, minimal. And it turns out I’m right! Facebook’s notifications will actually text you when a friend’s birthday is that day, and you can simply reply with the number ‘1’…
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    idaconcpts.com

  • You Won the Lottery, Now What? [Infographic]

    Damian Davila
    27 Jul 2015 | 2:29 pm
    In life, there are good problems and bad. When you win the lottery, bliss may be replaced with shock when you find the change that a huge monetary prize has on your life and that of your loved ones.  After finding out that you now, there are two key action items that you need to follow. The first thing to realize is that $800 million in lottery prizes goes uncollected each year, so that is why the very first thing that you need to do is to secure your winning ticket. The second one is that while you may be tempted to go on a social media spree to let people that you have won the BIG ONE, you…
  • 5 Ways to Work for Yourself

    Damian Davila
    25 Jul 2015 | 2:08 am
    Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. 1. Start A Business This is one of the biggest reasons why people quit their jobs. If you’re tired of always answering to someone else, become your own highest authority by starting your own company. Monetize your hobby; go professional with your personal skills; become an entrepreneur and self-starter. 2. Invest Anyone can learn to invest, so don’t be…
  • An Overview of Bulletin Board Focus Groups

    Damian Davila
    22 Jul 2015 | 2:48 am
    Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion.  Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups The methodology of a BBFGs starts with the moderator releasing a set of questions on the first day, and participants providing answer to those questions. The moderator reads the participant’s answers and provides additional…
  • 5 Ways to Boost Your Monthly Income (Part 1)

    Damian Davila
    22 Jul 2015 | 1:51 am
    Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” With their no-waste philosophy, Millennials are the ones that look to multitask their income the most by making money completing little tasks during their breaks of their full-time jobs. I could write a book on the different ways that you can leverage social media, marketing research, and the sharing economy to land a few extra dollars in your bank account. For now, I…
  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
 
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • It Takes a Team to Make an Infographic

    Maggie Kimberl
    23 Jul 2015 | 8:24 am
    Can a Designer Make an Infographic Alone? There are plenty of people out there who think a designer can make an infographic alone.  It’s just a pretty picture, right?  Why can’t the designer just throw together some pictures and charts and be done with it?  As long as it looks good, it’s a good infographic, right? Creating an infographic is a process.  It requires an ideation phase, where ideas are brainstormed and a final idea is decided upon.  You could leave this to a designer, but chances are that’s not the designer’s forte.  They can come up with ideas for design, but…
  • Why You Shouldn’t be an Entrepreneur

    Brian Wallace
    22 Jul 2015 | 8:22 am
    how far apart is your dream from your reality? The Enduring Spirit of the Entrepreneur Most people shouldn’t try to be entrepreneurs. 90% of startups fail. What makes you think you’re so special? These days, everyone is in love with the idea of becoming an entrepreneur.  And while entrepreneurs come from nearly every walk of life, you can generally separate them into 2 groups: old money and pedigree vs new money and the self-made man. I recently posted a link to a controversial post on how entrepreneurs come from money – or at least have access to capital and advantageous…
  • Case Study: How Basketball Stats Turned Into a $64 Million Contract

    Brian Wallace
    21 Jul 2015 | 9:43 am
    Infographics are everywhere and have been making great strides into new industries in recent years. We felt that sports analytics was ready for deeper, more meaningful work. After seeing all the success of Sabermetrics in baseball, we looked to other sports to see what were the latest trends. We saw that basketball was ripe with opportunity. We came across a report on the NBA’s most underrated player – Tobias Harris – and all the pieces fell into place. Press Mentions: ESPN Fox Sports Sports Illustrated Detroit Free Press Orlando Sentinel Brobible Celtics Life Popcrunch…
  • The 2 Words You Need Remove From Your Vocabulary Right Now

    Brian Wallace
    14 Jul 2015 | 12:22 pm
    Come on, get up. You’re better than this. No I’m not talking about curse words I’m talking about “I’m just.” In many of my recent travels, I’ve come across people saying things like: “I’m just an intern.” “I’m just the sales guy.” The Kinds of People That Say This. When I hear these things, it makes me think that you are one of the following: 1 – You don’t really care about the organization that you work for and just want to do your 9-5, clock in clock out type of bs. If you aren’t invested in what…
  • Getting Unstuck

    Brian Wallace
    7 Jul 2015 | 6:39 pm
    We all feel like this sometimes. Credit: dollarphotoclub.com I’ve decided to do a series of short posts each week on everything from entrepreneurship to sales and business development to just plain good advice and lessons learned from nearly 10 years in the trenches (we turn 10 this August!) running my own startup. Toying with the idea of doing this in video format as well. This week’s topic: getting unstuck. As Ze Frank says in his excellent video when he was coming back to the YouTube game invocation for beginnings – he addresses people who are stuck at a place between…
 
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    ManagingCommunities.com

  • Community Manager in Residence

    Patrick
    27 Jul 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Money, Power & Respect: Career Advancement in Community Management

    Patrick
    23 Jul 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Act Fast to Identify and Disable Bad Ads Served on Your Community

    Patrick
    20 Jul 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Your Online Community Does Not Allow Free Speech

    Patrick
    16 Jul 2015 | 9:38 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Where Your Community Is on Day 2,000 Has a Lot to Do with Who You Were on Day 1

    Patrick
    13 Jul 2015 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Collective Thoughts| Collective Thoughts

  • The Changing American Home

    Brian Wallace
    21 Jul 2015 | 12:38 pm
    American homes are getting bigger, but fewer are being built with fireplaces.  Learn more about the evolution of the American home from this infographic.
  • The Evolution Of Mobile Ads

    Brian Wallace
    14 Jul 2015 | 11:59 am
    Mobile advertising is a relatively new thing, but already things are changing.  Learn more about mobile advertising from this infographic!
  • Who’s Pleading Insanity?

    Brian Wallace
    10 Jul 2015 | 12:02 pm
    Pleading insanity isn’t an easy fix for your legal troubles.  Learn more from this infographic.
  • Fireworks Cause Injuries All Year Long

    Brian Wallace
    9 Jul 2015 | 12:44 pm
    Fireworks injuries happen year round, not just in July.  Learn more about common injuries from fireworks from this infographic.
  • Louisville Is Leading The Way In Medicine

    Brian Wallace
    7 Jul 2015 | 8:21 am
    Louisville, Kentucky is about more than just horses and bourbon.  Learn more about the medical advances made in Louisville from this infographic!
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    Brian Solis

  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
  • Creating Truly Personal Omni-Channel Customer Experiences

    Brian Solis
    21 Jul 2015 | 5:40 am
    During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, mobile, social, email,…
  • The New Marketing Contract and Why Context is the Future of Marketing

    Brian Solis
    16 Jul 2015 | 5:13 am
    We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. Indeed, today’s consumers are more empowered than any other generation to engage with brands on their own terms. They have…
  • Today’s Digital Video Revolution & The Future of Brands

    Guest Author
    13 Jul 2015 | 5:37 am
    Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of livestreaming? But… who cares? These ongoing debates remind me of the Vine vs Instagram video…
  • The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences

    Brian Solis
    9 Jul 2015 | 5:29 am
    And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For some, this paradigm shift will be easy. For many, you will have to re-think your business model.
 
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    Beth’s Blog

  • Five Ways to Help Your Nonprofit Learn from Feedback (and Earn More Funding Too!)

    Beth
    28 Jul 2015 | 8:29 am
    Note from Beth: At the end of the day, organizations that are committed to learning will be more effective at meeting the needs of the people they serve.  Learning is the ultimate result of being “data informed” that is using feedback data to improve results.   GlobalGiving has just launched GG Rewards, a new program rewarding nonprofits that are committed to learning and improving. They have also provided resources for nonprofits to learn how to use tools to get feedback in the Feedback Commons or the DIY Toolkit, and join GlobalGiving to earn points (which leads to more…
  • Reflections from Networked Nonprofit Workshop for Latin American NGOs

    Beth
    27 Jul 2015 | 8:41 am
    I just returned from doing two days of facilitating a Networked Nonprofit training in Mexico City with Oxfam LAC  and participants from offices throughout Latin America, South America, and Caribbean.   The first day focused on networks and strategic use of social media along with some practical skills in content creation and measurement.  The second day was a networked leadership workshop that focused on how participants could use their personal brands on social in service of the organization’s mission and practical leadership skills training. I was lucky enough to be working with…
  • How Can Nonprofits Become Agile Learners?

    Beth
    21 Jul 2015 | 10:50 am
    Flickr Photo by Ale Nunez I read this wonderful article “Agility Is Today’s Most Critical Leadership Competency” by Julie Winkle Giuliani, author of “Watch Them Grow or Watch Them Go.”   Agility is defined in the dictionary as light and graceful or as a project management approach, but she defines agility as the ability for continuous learning and as a leadership competency in today’s complicated world. The leadership qualities she identifies are what many of us have been described as networked leadership: Expansive, possibility-oriented thinkers, able to…
  • Healthy Nonprofit Work Culture: Shouldn’t That 2 Hour Conference Call Have Been An Email?

    Beth
    20 Jul 2015 | 11:53 am
    That is a slogan on a t-shirt, and while meant as a joke, it is all too familiar for many nonprofits.   Meetings that waste your time! When we talk about healthy nonprofit work culture, the fit nonprofit, it goes beyond having organizations create wellness policies and practices that encourage staff to eat right, exercise, take vacation time, and get enough sleep.    And, healthy meetings are not just about avoiding salty and sugary snacks.    It’s about creating collective organizational energy and optimizing it so we’re not wasting time and taking into account…
  • Five Tips for Nonprofits Data Visualization

    Beth
    17 Jul 2015 | 9:16 am
    Note from Beth: I met Matthew Scharpnick,  Co-Founder and Chief Strategy Officer of Elefint Designs, a strategic design studio that works with good causes, at the Data for Good Conference in Chicago.  One area that he works on is data visualization for nonprofits.   See for example, his case study about how to create an informative data visualization that provides context around a complex and controversial topic.    Since he does data visualization 24/7, I asked him what his best advice was for people who work at nonprofits who don’t do data visualization full-time.    He…
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    Blogworks -web design, web development, mobile, content marketing

  • Rediscovering Bihar

    blogworks
    26 Jul 2015 | 8:25 am
    Legacy is defined by culture, heritage and most importantly the story. Bihar’s early history is a story that changed the political, social and cultural landscape of ancient India. According to Dr. Rajendra Prasad, the first president of the Republic of India, “It is no exaggeration to say that for centuries the history of India was but the history of Bihar ‘writ large’.” Blogworks was recently awarded the social media mandate for Bihar Museum following an open, multi-agency pitch and will be responsible for strategy as well as implementation on social media channels along with our…
  • FOMO is being embraced, are you watching?

    blogworks
    26 Jul 2015 | 7:50 am
    Luck is what happens when preparation meets opportunity. To some it may look like a coincidence that one uneventful night, Chris Martin turned up at a Delhi bar and happened to play a few of Coldplay hits. Not to mention that Freida Pinto, Vishal Dadlani & Raghu Dixit also happened to be there. And it got us thinking! When we first read about the impromptu Chris Martin gig, most of us sitting at work were upset, jealous and sad, especially when we saw videos and pictures pouring on our timelines. But when we got to the bottom of it, we realised that the(suspected) strategic intent of Only…
  • Indian retail shopper is the most influenced by Digital

    blogworks
    18 Jun 2015 | 4:28 am
    Thanks to the recent ‘Digital shopper relevancy’ report 2014 released by Capgemini, our confidence on digital in context of India is an all-time high. As per the report, the mature markets seem to be becoming conservative about their privacy and online shopping habits. On the other hand, the high-growth markets, especially India is placing high importance to social media at not only on awareness, but at all stages of product purchase journey. The report gives many direction setting inputs that will help you in your digital journey forward. Here are some key India Takeaways from the…
  • Assignment brief

    blogworks
    4 Jun 2015 | 6:32 am
    Drop us a few lines about the task and we will get back immediately to see we how we can take the discussion forward. Alternately, just pick up the phone and speak with us at +91 9910034330 and we would be happy to help. Time saver tips: – Do tell us a little about the nature of your business. – Be specific about what you’d like us to help you with. – Knowing your budget always helps us plan a suitable intervention.
  • believe menu

    blogworks
    4 Jun 2015 | 6:25 am
    Our rich insights and effective strategies help our global clients keep their digital campaigns sharply focused on business outcomes.
 
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    gapingvoid

  • Hugh MacLeod’s Illustrated Guide to Life at Microsoft

    Laura Viberti
    27 Jul 2015 | 3:50 pm
    For the last wee while, Gapingvoid has been working with Microsoft, to create a body of work that expresses the company vision under its new CEO, Satya Nadella. The Microsoft Stories cartoon series “Hugh MacLeod’s Illustrated Guide to Life at Microsoft” launched today during OneWeek 2015! The team and I have traveled to Seattle for Microsoft OneWeek. I will be giving two talks: one on Creativity, as an update to “Ignore Everybody“, and another on Company Culture as the key to being happy at work. We’ll be premiering the new work there. Windows 10 is also…
  • Employment UX is a visceral experience

    Valerie Urso
    10 Jun 2015 | 7:27 am
    (purchase here) Back in the nineties, I used to have a corporate job in a big office on the 26th floor, in downtown Chicago. The office had a certain smell. Not a bad smell, just the usual, clean, synthetic corporate office smell. When I was new there, and still terribly excited to have such a blue-chip organization to call my own, I loved that smell. Every morning when I’d walk into the office, the smell would ignite my senses and I’d immediately get all excited to have a well-paid corporate job. It was a chemical trigger. Then as time passed and my career at the company tanked, the job…
  • Some new thoughts on Brand Storytelling

    Valerie Urso
    1 Jun 2015 | 3:05 pm
      [Content marketing: One of the @Rackspace cartoons I drew recently for Robert Scoble’s weekly newsletter A decade ago, my buddy Tom Foremski quit his high-status job in journalism as the tech correspondent for the London Financial Times, to go become one of the first professional tech bloggers out there. Back then there was no Techcrunch or Re-Code, there was no proven business model, it was just him and his laptop. It was a very brave, pioneering move for the time. Around the same time, I was doing a little bit of pioneering myself, being one of the earliest content marketers to use…
  • What matters

    Valerie Urso
    8 May 2015 | 8:04 am
    [visit the store]   Every now and then I’ll do a pretty random cartoon. This one qualifies. I’ve always liked churches and religious architecture in general. They’re like constant spiritual reminders in the landscape. Here, I imagined being somewhere in the desert in the Levant. Maybe Israel or Syria or even further East, and seeing an ancient holy place… A church, mosque or temple of some sort. The actual religion doesn’t matter so much. What matters is the “A-Ha!”.
  • If you’re waiting in line for a career, you’re doing something wrong

    Valerie Urso
    29 Apr 2015 | 12:50 pm
      [get the print] Back when I lived in London in the ‘Nineties, I vaguely knew this Irish journalist, call him Simon. He was a flatmate of an old school friend of mine. Simon wasn’t famous or anything, but he was always working. He was pretty successful. He drove a nice car, ate in fancy places and seemed to enjoy his life. Of all the journalists I knew personally, he was by far the most self-assured. What was his secret? It wasn’t that he was smarter or a better writer than the other journalists. There are plenty smart people who can write well in that trade. What made him…
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    Soshable

  • Why Donald Trump Should Run for Vice President

    JD Rucker
    24 Jul 2015 | 1:11 am
    Nobody runs for VP. They support the ticket in elections and run interference when in office. Donald Trump should change that paradigm. He would be the perfect counterpart for most of the GOP candidates. The reason that Trump is making such a splash in the early election news cycle isn’t just because he’s controversial. He is doing two things that make him appealing across the board for journalists and taste makers: he’s saying things that many conservatives want a candidate to say and he’s making waves for liberals that distract from the shortcomings of their…
  • When to Get a Second Opinion in Social Media

    Lauren Galli
    15 Jul 2015 | 3:45 am
    Outsourcing is never an easy option to consider, no matter what the circumstances.  Essentially, outsourcing means we are handing over the reins to something we consider deeply personal.  Add in the mix of emotions surrounding personal business ventures, and outsourcing becomes a whole new ballgame.  When it comes to social media and deciding whether or not to allow someone else to handle our efforts, we hope we’re making a safe investment.  However, what if you’re not getting your money’s worth?  When is it time to get a second opinion? Social media isn’t a one-size-fits-all…
  • Is this Reddit’s ‘Steve Jobs Moment’ or Something Bigger (while thinking smaller)?

    JD Rucker
    10 Jul 2015 | 7:37 pm
    Yes, the question requires clarification. We’ll get to that. First, let’s quickly go over the news itself for those who don’t know. Ellen Pao is out as interim CEO and the original CEO Steve Huffman is back in the top spot at Reddit. This comes after a tumultuous couple of months that culminated in a revolt. No need to rehash details. If you’re a Reddit user you already know and if you’re not a Reddit user you probably wouldn’t understand. Back to the question. The first part is pretty self-explanatory. Most would agree that the best move that Apple made…
  • The Growing Plague of Google Analytics Spam and How to Filter It

    JD Rucker
    9 Jul 2015 | 10:50 am
    If you’re one who checks Google Analytics often to see how your traffic is doing, you’ve problem seen a lot of sites popping up in analytics over the last year or so that don’t make sense. It would seem like these you’re getting traffic from strange sites, particularly those selling SEO or other marketing services. It’s spam. That’s the bad news. The good news is that it’s not really hurting you. The better news is that you can get rid of it. You may have checked out some of these sites to find your link. Wait, where is it? There’s no link to…
  • Kia Turns the Luxury World on Its Ear

    Lauren Galli
    3 Jul 2015 | 6:54 pm
    2015 will be remembered for many things, perhaps the biggest thing in the automotive world is that it was the year that luxury cars truly took on a new appearance. For a long time, the standard in luxury cars went to a handful of different manufacturers, but recent years have opened the doors for a couple of newbies to claw their way onto the scene. Kia, with great confidence and some genuine swagger, was one of those newbies. Kia began production on the K900, known as the K9 overseas in 2012, and it officially hit the sales market in 2013. Impressive in size and aggressive in appearance the…
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    Brains on Fire

  • Stop trying so hard.

    Robbin Phillips
    27 Jul 2015 | 8:10 am
    Oh, you know. Cordell just being Cordell. This morning in yoga I had a wonderful “aha” moment. I realized that I was struggling more than usual. Because I was trying too hard. I stopped for a moment, smiled, then went about the rest of the class just being me. And suddenly everything that I was struggling with just went away. Poof. Disappeared. What a great lesson on so many levels. We’ve all observed people who try too hard. It’s hard to watch. Brands and organizations can try to hard, too. And it’s equally painful to watch. When brands scream “Like us on…
  • Friday Fotos | Tribe Edition

    Kylee
    24 Jul 2015 | 8:28 pm
    Some say it takes a village to raise a child. We say it takes a tribe. Cordell, you rock! We had an office visitor Friday. It could have been a ruff day without him! John Moore is Brains On Fire’s Chief of Wahoo or Marketing Raconteur! While it may appear that his only loves in life are marketing and the office skymall Yeti, he recently tied the knot in Antigua! John is a Gil Scott-Heron completist and he maintains his own beer cellar (and you thought you liked beer). He also loves Pickleball but we’re still convinced that it’s a made-up sport. Slightly concerned that Brains…
  • BlogHer15 Recap: Brands + Bloggers

    Amy Taylor
    22 Jul 2015 | 7:37 am
    Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, and they were all using BlogHer as an opportunity to chat and connect with the bloggers and content creators who can help move the needle for their brands. (Think of it as a few days of speed dating between bloggers and brands.) And while we…
  • No times seven.

    Robbin Phillips
    20 Jul 2015 | 8:16 am
    I love this photo of the young guns from our LA office. We learn to hate hearing NO at a very early age. I googled “how many times does a toddler hear no” and found this response from Nina Spence. “A UCLA survey from a few years ago reported that the average one year old child hears the word, No!, more than 400 times a day! You may, at first, think this must be an exaggeration but consider this…when we tell a toddler No! we usually say, No, no, no!. That’s three times in three seconds! If that child is particularly active, perhaps it’s true…perhaps…
  • Joy.

    Robbin Phillips
    15 Jul 2015 | 6:49 am
    Our client Southern Pressed Juicery just gets it. They know they’re as much about building a joyful and healthy community as they are about making great juice and healthy food. We’re in the business of connecting people. We help our customers create emotional engagement with the people they serve. And because of that the people we HIRE are very important. I suppose all companies should feel that way.  So want to know the secret to creating an attitude of engagement in your business? Don’t hire for skills. Hire for work ethic. Hire for JOY. Make your office a joyful place. Dance…
 
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    Life, Inspired

  • Why blogs are like best friends.

    Shai Coggins
    27 Jul 2015 | 6:35 am
    Most of my best friends live far away. We’re separated not just by suburbs, cities, and states. We’re countries and continents apart. That’s why I don’t get to chat with them as often as I’d like outside of Facebook comments and likes. The beauty of best friends though, is that even if catch-ups are very few and far between, you know that you’ll always have plenty to talk about when you do finally chat. You’d still laugh, talk, and vent as if you were never apart. It’s never a struggle to pick up where you left off.  Even if the relative…
  • Floral Dreams and My Return to Art Exhibiting and Selling

    Shai Coggins
    17 Apr 2015 | 5:07 am
    Floral Dreams. Oil on Gallery-Wrap Stretched Canvas. 22 x 28 inches. When I returned to painting a couple of years ago, I knew I wanted to create art just for the sake of creating art. No expectations. No dreams of becoming an ‘Artist’ with a capital A. No plans of selling or exhibiting. Just me, getting back in touch with this side of my life. Last year, things got more serious. I went on a life-changing art trip to Italy. I started painting and sketching more. And, when I got back from Italy, I was invited to become an art teacher at Splashout Art Studios. I even experimented…
  • Woodland Fantasy: New Hand Drawn Clip Art Set Available!

    Shai Coggins
    4 Mar 2015 | 10:49 pm
    Really pleased to share with you my latest hand-drawn clip art set offering on Etsy: Woodland Fantasy. It’s a set that I feel really proud of – the theme, the colours, the elements… They all seem to have worked well together when I was creating this during the Trends 2015/16 class at Design Garden. And, I’ve been really inspired to put together all sorts of different things when I was working on this set. I was hoping to pull all the things I’m working on before I share this. But, I realised that I was falling into that trap of ‘waiting until…
  • Inspiration of the Moment: 03-2015

    Shai Coggins
    3 Mar 2015 | 2:54 am
    One of the things I’ve been hoping to start doing on this blog is to do a new version of my old round-up posts. I used to do all sorts of them – Friday Five, Web Wednesdays, etc. But, as this blog continues to evolve, my approach changes too. With ‘inspiration’ as this blog’s new focus word, I thought that an inspiration-of-the-moment feature is something worth trying here. The general idea is to share with you some of the things that are inspiring me at any given time – colour palettes that I am loving, home décor and personal style ideas, favourite food…
  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
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    Ignite Social Media

  • Instagram Search Expands While Brands Find New Ways to Market on Social | Social You Should Know

    Jim Tobin
    26 Jul 2015 | 8:00 am
    Community Managers Rejoice as Instagram Search Comes to Desktop Instagram used to be exclusively mobile. It wasn’t long ago that you couldn’t even look at Instagram content on a desktop without going to a third party site. Now, Instagram is making their photos larger, allowing people (and brands) to embed Instagram posts on a website and search for content or hashtag use on a desktop. As Instagram, Facebook, Twitter and others monetize eyeballs, none of them want to give up the roughly 45% of media consumption done on desktop.   GoPro and Snapchat Offer New Brand Marketing…
  • Advertising on Snapchat: What can we learn from Twitter, Facebook and YouTube?

    Kailee VanDamia
    24 Jul 2015 | 2:14 pm
    If there's one thing a social network needs to be successful and significant, it's users. Secondly, it needs a revenue stream. And here's the thing about a revenue stream, it rarely excites the network's users. That's because it almost always involves marketing being blasted to us at full force. However, if the product is great and our friends are there (and stay there), we usually adapt to the marketing that starts appearing in our feeds and eventually just keep on churning on the network, keeping its lights on for years to come. For more on Snapchat, follow IgniteSMA on the…
  • Ignite Social Media Honored Award of Distinction at 21st Annual Communicator Awards

    Ignite Social Media
    24 Jul 2015 | 1:58 pm
    The Communicator Awards are renowned as the leading international awards program recognizing big ideas in marketing and communications. As the 2015 winners were announced, Ignite Social Media had the honor of 3 campaigns being recognized with Awards of Distinction in the categories of "Marketing Effectiveness" and "Interactive Multimedia".  In light of this success, we thought we'd share a quick victory lap with you. Award of Distinction in Interactive Multimedia: Kay Holiday Unwrapped Client: Kay Jewelers This campaign was created to increase visibility of select merchandise, and drive…
  • 3 Important Things to Consider when bidding by Facebook CPC

    Ryan Sweeney
    22 Jul 2015 | 5:41 am
    Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares).  Here are three things to consider when analyzing your content after bidding by CPC: 1. Don’t ignore the other metrics Taking into account the other available social metrics, especially when following the Organish™ approach to social content, is important even when bidding by CPC. Your primary KPIs should be cost-per-click, click-through rate, and traffic quality on your…
  • Avoid Being Catfished: How to Spot a Fake LinkedIn Profile with One Click

    Jim Tobin
    21 Jul 2015 | 9:35 am
    In the last few months, the number of suspicious LinkedIn requests I'm getting has climbed. I have some general rules for vetting those out (number of connections, completeness of profile, in a related field, from my town, etc) that are pretty common, but I've recently discovered a simple trick that has proven several would-be connectors to be liars, which is a pretty good reason to deny their request and avoid being catfished. Here's how it works. Search Google for Their Profile Picture This one particular invite I got that didn't look too bad. She is in a marketing field, has nearly 500…
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    The Social Customer Manifesto

  • Annual performance reviews are now out of vogue

    Christopher Carfi
    22 Jul 2015 | 6:32 am
    When I was at Andersen Consulting, Accenture’s precursor, the “forced ranking” review cycle was the norm. Managers were given a curve, and had to map their team to that curve — you could only have x% “super high performers” and y% typical performers and, by fiat, z% of the team had to fit into the “lower performance” part of the curve. It’s notable to see how now, not-that-much-later, they’ve turned 180 degrees. In big move, Accenture will get rid of annual performance reviews and rankings (WaPo)
  • Our evening with Keith Haring

    Christopher Carfi
    14 Feb 2015 | 12:49 pm
    On February 12, 2015, a small group of friends had the rare opportunity to take a private tour of the exhibit “Keith Haring: The Political Line” at the de Young Museum in San Francisco. Julian Cox, curator of the exhibit, shared his perspective throughout the tour. Click on any image in here to see the full set of snaps. While I had known about Haring’s work through its ubiquity in pop culture in the 80’s, I wasn’t aware of the insane volume and breadth of work he created in just a few short years. I also wasn’t aware of the full extent of media in…
  • Tools I use: Plus/Delta

    Christopher Carfi
    3 Feb 2015 | 7:14 am
    There are a few tools I use on an almost weekly basis. Some of these help me get more stuff done, some of them help me do things better. One of these tools is Plus/Delta. Plus/Delta is dead-simple. Two columns, one labeled “Plus” and one labeled “Delta.” You can do it on a whiteboard, on a collaborative Google Doc (here’s one), on paper, on Post-Its or on index cards. Have a facilitator scribe, or have the participants write their Plusses and Deltas on notecards or on Post-Its. Have the participants in the session articulate what worked well (“Plus”)…
  • You’re doing awesome

    Christopher Carfi
    25 Oct 2014 | 4:48 pm
    Just saw a great lightning talk from Mickey Kay at WordCamp SF 2014. It was only about five minutes long, and was a great reminder of the fact that we are all newbies. Even if you’re an “expert” in a field, there’s always more to learn. More importantly, if you are truly a n00b, there is one thing to remember, first and foremost. That thing is: You’re doing awesome. You’re trying. You’re doing. You’re actually moving forward, even if it doesn’t feel like it at times. Mickey then shared his three rules for keeping the forward momentum…
  • It’s most definitely go time: I’ve joined GoDaddy

    Christopher Carfi
    8 Jun 2014 | 5:14 pm
    It’s official: I’ve joined GoDaddy. I am incredibly stoked. (Ob disclosure: while I’m now an employee of GoDaddy, these are my personal opinions.) This is a company that has gone through an incredible maturation process in the past few years, and where the company is now is miles ahead of where it was even 24 months ago, both in brand and in product. The T&A Super Bowl ads are long gone, the products are getting solid reviews, and a lot of attention is being paid to customers: from small businesses to web designers and developers (including WordPress, Drupal and Joomla!) to…
 
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • The Rise of the Do-Leaders

    Koka Sexton
    18 Jul 2015 | 5:58 pm
    Over the last couple of months I  have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry. We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. (Before I go on any further, let me be clear, this is not intended as a blanket statement or observation about everyone.) I intended on throwing an image up on my Facebook wall with a quote and an hour later I realized it had turned into a full manifesto/rant and…
  • Influencer Marketing 101

    Koka Sexton
    18 Jul 2015 | 12:19 pm
    Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers…
  • Creating a Backlog of Content Marketing Ideas

    Koka Sexton
    19 Jun 2015 | 9:52 am
    Content marketing has many faces and can manifest itself in many ways. When starting out with content marketing I took a simple approach that revolved around an ebook or guide designed to educate an audience. The process was: Initial idea Scope the document (# of pages, resources needed) Create a draft Get feedback and iterate Produce final product That was it in a nutshell. That model served me well for a while. The problem was that each project was done in a silo. Once it was started, it was all that was worked on until it was complete, then the process started over again. Even though…
  • #SocialHangout From Battlefield to Boardroom

    Koka Sexton
    24 Apr 2015 | 3:04 pm
    Today I had the wonderful opportunity to be on the Social Hangout with an all-star crew. Thank you for having me Eric Mitchell and bringing along great people like Brian Fanzo, Michael Brito, Dan Evans, Daniel Newman. We talked a lot about the qualities of great leadership and what separates the good leaders from the bad ones.   Here is the recording View the story “#SocialHangout From Battlefield to Boardroom” on Storify Powered by WP Bannerize
  • The Best of SocialBiz Hour #SbizHour

    Koka Sexton
    20 Apr 2015 | 3:09 pm
    I had the great opportunity today to join Brian Fanzo and Rachel Miller on the SocialBiz Hour Hangout to talk about “who owns social selling”. I couldn’t keep up with the flood of activity on LinkedIn, Twitter and other social media and also stay engaged in the live discussion so I wanted to share some of my favorite tweets from the event. Thank you Rachel and Brian again for the opportunity. For those of you that have not heard of the SocialBiz Hour, if you’re reading this blog then there is a good chance that you should start watching the back episodes and add it to…
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    MarketingProfs: Marketing Opinions

  • What Is Bad Data Costing Your Company?

    28 Jul 2015 | 7:00 am
    A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is huge. Read the full article at MarketingProfs
  • The Hidden Power of IoT Data Can Help You Topple Your Competitors

    27 Jul 2015 | 7:00 am
    Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. Read the full article at MarketingProfs
  • Understanding the Real Value of Your Customer Data

    24 Jul 2015 | 7:00 am
    In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. Read the full article at MarketingProfs
  • Five Classic Traits of Successful Strategies

    23 Jul 2015 | 7:00 am
    Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal. Read the full article at MarketingProfs
  • Can Facebook Win the Video Marketing Battle?

    22 Jul 2015 | 7:00 am
    The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers. Read the full article at MarketingProfs
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    Digital Trends

  • Volkswagen will launch higher performance versions of the next-generation Golf GTI

    Miles Branman
    28 Jul 2015 | 7:24 pm
    Volkswagen has revealed that the next-generation Golf GTI will feature new variants with tiered performance. The 420 HP Golf R400 will still be the range-topping Golf, but a new Clubsport will slot just below it. The post Volkswagen will launch higher performance versions of the next-generation Golf GTI appeared first on Digital Trends.
  • The MB4.0 origami bridge could save your life in a natural disaster

    Lulu Chang
    28 Jul 2015 | 6:50 pm
    The traditional Japanese art of origami may have originated using paper, but now, the intricate folds have inspired what scientists claim to be "the world’s fastest, largest, strongest, and lightest expanding temporary bridge." The post The MB4.0 origami bridge could save your life in a natural disaster appeared first on Digital Trends.
  • Astronomers capture video of platinum-laden ‘trillion-dollar asteroid’ zooming past Earth

    Drew Prindle
    28 Jul 2015 | 6:32 pm
    Unlike all the other space rocks that come hurtling past our home planet every month, the asteroid known as 2011 UW158 happens to contain somewhere around $5.4 trillion dollars worth of platinum, give or take a few billion. The post Astronomers capture video of platinum-laden ‘trillion-dollar asteroid’ zooming past Earth appeared first on Digital Trends.
  • Looking to rent a nice summer home? There’s a site for that

    Jenny McGrath
    28 Jul 2015 | 6:22 pm
    Not all of us can afford a summer home, but if you want to rent one, you've likely been to sites like VRBO and Homeaway. Tripping.com aggregates all these listings in one place, and just secured $16 million in funding. The post Looking to rent a nice summer home? There’s a site for that appeared first on Digital Trends.
  • CERN’s Large Hadron Collider is behind U2’s tour art

    Lulu Chang
    28 Jul 2015 | 6:09 pm
    The stunning imagery created for the band's tour by artist Jeff Frost is actually time-lapse footage from CERN's Large Hadron Collider. The message behind the dizzying array of colors is meant to be the "neural net of humanity," The post CERN’s Large Hadron Collider is behind U2’s tour art appeared first on Digital Trends.
 
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    Janet Fouts

  • The amazing phenomenon of the #beme app launch

    fouts
    19 Jul 2015 | 10:21 am
    Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special? Or is it because this is the app we’ve all been waiting for? According to Hashtracking , #beme generated 1,794,734 impressions with 1,500 tweets in the last day, and #bemecode generated 1,490,585 impressions with 1,500 tweets.
  • Are you missing your best content generators?

    fouts
    16 Jul 2015 | 5:07 pm
    I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. It’s not just greedily holding their cards to their chest though, there are legitimate reasons to manage the flow of messaging but there are better ways to do it! After reading this…
  • Shockvertising… It’s a thing

    fouts
    18 Jun 2015 | 6:49 pm
    The image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Watch it here: There have been other great examples of this type of…
  • Easy guide to the Periscope video streaming app

    fouts
    12 May 2015 | 10:42 am
    I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a…
  • Video App Wars

    fouts
    4 May 2015 | 12:30 pm
    I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Then, just in time for Social Media Marketing World in…
 
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    Social Media Trader

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    Quick Online Tips

  • Moving Feedburner/Feedblitz Email Subscribers to Amazon SES

    P. Chandra
    26 Jul 2015 | 3:49 am
    We are moving all our email subscribers on Google Feedburner and Feedblitz email subscriptions to Amazon SES. This was long overdue and we promise our email subscribers an awesome experience...Read full original article at Moving Feedburner/Feedblitz Email Subscribers to Amazon SES©2015 QuickOnlineTips. All Rights Reserved. Related posts: Google Reader Shuts Down, Is Feedburner Next? How to Fix Feedburner Feeds That Do Not Update How to Retain Your Paid Membership Subscribers
  • How to Use ALL Data in Your Internet Plan [#MyDownloadDay]

    P. Chandra
    22 Jul 2015 | 9:25 am
    Its #MyDownloadDay today. How many times have you let unused internet data expire in your expensive broadband data plan?  I am on a expensive high speed 8Mbps broadband plan and...Read full original article at How to Use ALL Data in Your Internet Plan [#MyDownloadDay]©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Download All Your Facebook Data Change Cut SIM Card to Increase Mobile Internet Speed 7-Minute Exercise Plan for Busy Bloggers [Videos]
  • Intel Compute Stick is Smallest Windows Computer

    P. Chandra
    19 Jul 2015 | 4:56 am
    The Intel Compute Stick is the smallest windows computer ever to be launched in the market. Just about the size of a USB pen drive intel computer promises to be fully power packed...Read full original article at Intel Compute Stick is Smallest Windows Computer©2015 QuickOnlineTips. All Rights Reserved. Related posts: Buy Dell XPS One 27: Largest All-in-One Dell Computer Free Windows 8 Media Center for Windows 8 Pro Users Get Windows 10 App : Reserve Free Windows 10 Today [Photos]
  • Get Windows 10 App : Reserve Free Windows 10 Today [Photos]

    P. Chandra
    18 Jul 2015 | 8:42 am
    If your computer is eligible for free Windows 10 upgrade, then Get Windows 10 App will appear on the bottom right of your updated Windows 7/8 desktop screen. This Windows...Read full original article at Get Windows 10 App : Reserve Free Windows 10 Today [Photos]©2015 QuickOnlineTips. All Rights Reserved. Related posts: Free Windows 10 Upgrade for All Windows 7/8 Computers Free Windows 8 Media Center for Windows 8 Pro Users How to Download Windows 8 Pro Upgrade for $14.99
  • Buy Windows 10 on USB Flash Drive

    P. Chandra
    17 Jul 2015 | 3:49 am
    Now you can buy Windows 10 Home on a USB flash drive! Free Windows 10 upgrade is going to become available for all Windows 7/8 users on July 29, 2015....Read full original article at Buy Windows 10 on USB Flash Drive©2015 QuickOnlineTips. All Rights Reserved. Related posts: Free Windows 10 Upgrade for All Windows 7/8 Computers Get Windows 10 App : Reserve Free Windows 10 Today [Photos] Free Windows 8 Media Center for Windows 8 Pro Users
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    that canadian girl

  • Along The Lanes: Episode 1 – New knitting podcast

    Vero
    26 Jul 2015 | 12:11 pm
    After talking about it for… months? or years? I’ve finally got my act together and recorded my first podcast / vlog about knitting, crafts and squishy yarny things. I had so much fun recording and editing the first one that it’ll hopefully become a regular thing. It’s a good chance to play with video editing in ways that wouldn’t necessarily be suitable for work-related videos, and I get to waffle on about my favourite new yarns, patterns and projects – and anyone who’s ever got me started on those will know I’ve got a lot of love for the…
  • Tips for VAT MOSS Registration

    Vero
    1 Dec 2014 | 7:03 am
    VAT MOSS is the latest brainchild of HMRC (the UK’s Tax & Customs part of the government) and it’s been giving everyone some weird and wonderful headaches. While I don’t have time to go into details about why it’s going to hurt small businesses a lot (here’s Ysolda’s great summary), I wanted to quickly pop a post up as it seems many others are getting the error message I got to. (Skip to the end if you’re in a rush) When logging in to the Government Gateway site, the logical first place to look to register for MOSS (Mini One Stop Shop) is under…
  • Being Creative is Exhausting!

    Vero
    4 Sep 2014 | 7:24 am
    Lately, I’ve been feeling like my brain might explode. We’ve been fairly busy with work, but it’s all been good, manageable work towards our next product. Yet, as soon as I have time to spare, my head goes back to crafts and a squizzillion ideas fight their way around my brain like desperate parents battling their way into Wal-Mart to buy the last Furby for Christmas. This September, I’ve been knitting for four years, and yarn dyeing, spinning and crocheting for two. In between, I’ve been sidetracked by various types of jewellery making, weaving, papercrafts…
  • Plant ALL THE THINGS! (aka being a newbie gardener)

    Vero
    29 May 2014 | 9:24 am
    It’s the end of May of my first springtime as a gardener. Well… I say “a gardener”. I have major impostor syndrome when it comes to it, because I really have no idea what I’m doing and am winging it all the way. Having said that, I’ve planted seeds, they’ve grown into little plants and are still alive. I guess that makes me at least a bit of a gardener. Apparently, a common mistake of newbie gardeners is to plant too much. *raises hand* Yep, sounds about right. We’ve got… a lot planted, and so far, much to my surprise, most is still…
  • Discovering My Green Thumb

    Vero
    2 May 2014 | 7:06 am
    Flowers from the garden I’ve always assumed I’d never be much of a green thumb; When anyone gave me potted plants from the supermarket, they’d be dead within weeks. And while the thought of eating fruits and vegetables that had actual flavour, I never had the inclination to dig up the grass to plant my own. Then in August, we moved house and everything changed. Rather than the miserable always-shaded garden from our old house, where 12 neighbours’ windows were always overlooking, we’d just moved to a house with a large allotment*. That’s when I…
 
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    best-cellphone-plans.com

  • T-Mobile Cell Phone Plans Available in 2015

    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • AT&T Cell Phone Plans Introducing Rollover Data Plan

    4 Jul 2015 | 6:40 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
  • Cheapest Cell Phone Plans - Compare & Save!

    4 Jul 2015 | 6:39 pm
    I've discovered The 8 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
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    Web Strategy by Jeremiah

  • Large Companies Ramp Up Adoption in the Collaborative Economy

    jeremiah_owyang
    20 Jul 2015 | 10:18 pm
    The Collaborative Economy market is growing at an accelerated rate. Not only is adoption increasing by individuals at a rapid pace, but the VCs have invested a massive $16 Billion to pad the war chests of these disruptive P2P commerce startups. Corporations aren’t standing on the sidelines waiting to be disrupted, the progressive companies are leading the charge by deploying these same strategies and technologies. The following three slides show market growth, adoption by brands, and indicate how companies are deploying, you can view all the data in a Google Sheet, live on the web and…
  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    jeremiah_owyang
    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
  • The Collaborative Sharing Economy has Created 17 Billion-Dollar Companies (and 10 unicorns)

    jeremiah_owyang
    4 Jun 2015 | 10:53 pm
    I partnered with VentureBeat’s market intelligence arm (VB Profiles) to further develop data on the funding, valuation, and employment impacts to the growing Collaborative Economy, this post originally was posted on VentureBeat’s website written by John Koetsier of VB Insight, I’ve republished their content, to share the key findings and you can find a summary of the research here. Sharing is big business. Big big business. There are now 17 billion-dollar companies with 60,000 employees and $15 billion in funding in the sharing or collaborative economy, according to Jeremiah…
  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    jeremiah_owyang
    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
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    solar feed crenk-feed

  • Akon To Visit 10 African Countries To Assess Solar Power Progress

    28 Jul 2015 | 5:25 pm
    The singer and businessman Akon is heading to Rwanda on Tuesday to monitor the progress of his lauded Akon Lighting Africa Solar Power Initiative Thi Tuesday, Akon and his co-founders Samba Bathily, a Malian businessman, and Thione Niang, a political activist, will have a meeting with Rwandan officials in order to ascertain what the progress is with his initiative. With his program, Akon is providing solar-powered electricity to African villages. So far, he has established his program in 14 African states, and with this program, Akon plans to extend his solar reach to 11 additional…
  • Solar-powered ‘treehouse’ has 360-degree views, Wi-Fi and refrigerated beer

    26 Jul 2015 | 4:21 pm
    Real treehouses are a thing of the past. In 2015, the ultimate off-the-grid pad is here and don’t worry, it has Wi-Fi, beer, 360-degree view from its transparent walls and plenty of options for mood lighting. Dubbed ‘The Skysphere’, the innovative elevated room has been designed by plastics engineer and graphic designer, Jono Williams who wanted to build an elevated room with a view that could sit virtually anywhere in the world not just where large trees grow. The Skysphere is located in Linton, New Zealand, the structure is a circular single room accessible by a ladder in its base…
  • What Is a Solar Bird Bath Fountain?

    26 Jul 2015 | 8:15 am
    A solar bird bath is a type of water source is solar powered. The collected energy is stored in batteries or used immediately to operate the filter system and pump and control the water flow. If there is enough sunlight a solar birds drinking fountain is easy to install and run. Adding a water fountain in the courtyard can provide a variety of benefits for the lawn and garden. These are some of the most beneficial reasons to install this feature garden: Easy to install: An important quality of solar systems is the ease of installation and use. This type of function garden is fully autonomous…
  • In the Know About Solar Roof Panels

    25 Jul 2015 | 2:59 pm
    Solar panels usually work by harnessing the sun’s energy and convert it into a form of energy that can be stored and used. This special type of solar panel is designed to be placed on the roof of a structure for photovoltaic energy. This type of energy is produced when sunlight is converted to energy using solar cells. Energy becomes a ceramic heating method or electrically. Two types of solar roof panels, which are: • construction of solar thermal collectors by simply absorbing this energy in a liquid medium that will later be used as thermal energy • Module-this type of…
  • Japan’s Abandoned Golf Courses Are Being Transformed Into Solar Power Farms

    20 Jul 2015 | 2:42 pm
    The Kyocera Corporation is transforming an abandoned golf course into a solar power farm, with ambition to partner and repeat the same sustainable work elsewhere in Japan. An abandoned and bankrupt golf course is being transformed into a solar power station by the Kyocera Corporation. Last week, the business announced it would turn the former golf course in Kyoto into a 23-megawatt solar farm; the artist’s rendition is shown above. Once the solar power farm is finished and online (in 2017), it will generate enough electricity to power 8,100 homes. 
 
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    Des Walsh

  • To Build a LinkedIn Network, Talk to Strangers

    Des Walsh
    1 Jul 2015 | 10:29 pm
    In a previous post, “Are You Making This Basic LinkedIn Mistake?” I asked “Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers?” That’s easy enough to do, but it’s not a smart use of LinkedIn. In this post I provide a basic LinkedIn network building strategy, probably too basic for LinkedIn power users but hopefully useful for regular, busy professionals who are ready to make more effective use of the platform. The key to the strategy is in the heading for this post – talk to…
  • Are You Making This Basic LinkedIn Mistake?

    Des Walsh
    16 Jun 2015 | 2:02 pm
    Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers? It’s easy enough to do. It’s the path of least resistance. But it’s not smart. Because building a LinkedIn network exclusively or mainly of friends, colleagues and peers. means we are building a network of people who, generally speaking, will not become our customers. If we want to make the most of our investment of time and – for those with Premium accounts and/or advertising with LinkedIn – money, we need to get seriously strategic about identifying…
  • Who Sees Your Blog Posts on LinkedIn?

    Des Walsh
    5 May 2015 | 4:26 pm
    A client asked the other day, “Who actually sees what I post on the LinkedIn publishing platform?” This was referring to the blog posts we can now publish directly on LinkedIn, as distinct from updates we might post with links to blog posts on our own sites. I posted here yesterday on the practical steps involved in posting on the LinkedIn publishing platform. So back to the question of who sees what we post. Here is my basic list: My first degree connections and others who have chosen to follow me but may not be connections. People with whom I share the link, which may include…
  • How to Post to the LinkedIn Publishing Platform

    Des Walsh
    4 May 2015 | 1:46 pm
    The LinkedIn Publishing Platform Early last year, LinkedIn opened its publishing platform – its blog, if you will – to all English-speaking members and more recently (Jan 2015) signalled that members speaking other languages would also have access. Previously, the privilege had been available only to a select group of “Influencers” such as Sir Richard Branson, Bill Gates and President Barack Obama. From the viewpoint of LinkedIn members, it’s a way to enhance our professional profiles and our presence on LinkedIn. From the company’s viewpoint it is no doubt…
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    Chad Barr Group

  • Cyber Strategy Success

    admin
    22 Jul 2015 | 4:23 pm
    This week’s reflection point: My clients often refer to me as their cyber strategist. So as I was reflecting about the essence of a successful cyber strategy it occurred to me that the acronym stands for: Content that is amazing and provokes others. You have the biggest impact on your success. Breakthrough offerings and relationships. Evolution of intellectual property and reduced stagnation. Remarkable results created for your clients. Strategy that paves the way to a great future. Technology to deliver value and attract clients. Reinvent yourself and your clients. Audience that is…
  • Earning Your Thought Leadership

    Chad Barr
    15 Jul 2015 | 2:05 pm
    This week’s reflection point: For years I have been saying that one of the key attributes of successful thought leaders is that they are prolific publishers of remarkable and provocative content and they consistently increase their body of work. Consequently, creating and leveraging your intellectual property (IP) is a proven approach to strengthening your thought leadership and your global reach. Notice in the visual above, on the left, the items that support and promote thought leadership. On the opposite side are the items that detract or prevent you from reaching your thought…
  • Walking the Talk

    Chad Barr
    8 Jul 2015 | 1:47 pm
    This week’s reflection point: It’s easy to give your clients advice. What’s more difficult is following it yourself. Admittedly, it can be challenging to “walk the talk” when it comes to doing the very things you tell your clients to do. But if you fail to implement your own strategies, why should your clients trust you? Of course, the answer is that they probably shouldn’t. That’s why it’s so important to take stock of your business habits on a regular basis. If you’re busy doling out guidance to others, it’s imperative that you set…
  • Freedom Redux

    Chad Barr
    4 Jul 2015 | 7:31 am
    Two years ago I wrote my Freedom post and I can’t think of a better way to share and express my respect and gratitude. Happy Fourth of July!
  • Recreating The Vision

    Chad Barr
    1 Jul 2015 | 1:52 pm
    This week’s reflection point: I am ecstatic to announce the debut of the new and exciting web presence for my company, The Chad Barr Group. This was a long time in the making and took the focus and dedication of our entire team to complete. I want to take this opportunity to publicly thank each and every one of my amazing and creative team members. And I want to thank YOU, our loyal clients and colleagues, as you are the reason and inspiration we do what we do and the purpose behind why we continue the quest to always Raise The Barr™. My top lessons learned: Ask for help and leverage…
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    brandflakesforbreakfast

  • a taste of pantone

    28 Jul 2015 | 5:10 am
    Long gone are the days of CMYK. If you’re not doing something with Pantone, then you're way behind the times. Now there’s a Pantone Cafe that’s all about… you guessed it, the colors. Everything is color coordinated, including the menu. Ah yes, one Tomato Red Mozza White #18-1660 Sandwich please.
  • what type of creamy goodness are you?

    28 Jul 2015 | 5:10 am
    First off, if you’ve never had Talenti Gelato you’re doing yourself a disservice. Please stop reading this, go get a pint and indulge. Once you’ve done that, come back and find out what delicious flavor you are. Talenti’s latest campaign dishes out unique flavors for everyone, simply by analyzing your social media profiles. Just link your profiles, take a quiz and poof you’re now a Talenti flavor. But wait there's more, you may have a chance to win your very own custom flavor. Pretty cool, as long as it’s not some weird flavor combo like Orange Juice Mint Toothpaste!
  • curing first world problems for good

    28 Jul 2015 | 5:00 am
    This is awesome. The First World Problem Store is now curing problems! Probably none of your #firstworldproblems, but that's okay, they're doing something even better. The Aids Fonds organization created this “store” to remind those of us with #firstworldproblems, that it could be worse. With these fun placebo pills, your problem of not being able to Poop Glitter can now happen (not really). Oh and by the way, with every purchase you help support millions of people around the world that lack the access to critical HIV medication. So next time you start to complain about your WiFi…
  • apple is taking a bite out of the electric car biz - maybe

    24 Jul 2015 | 5:13 am
    Not surprisingly, it sounds like Apple may have plans to give Google and Tesla Motors a run for their money in the electric car arena. Rumors began when Apple started hiring senior executives from various car companies. We wish there were more information available about what an Apple car might include, but here's our version: Finger pad entry, Siri as a "backseat driver", tune-ups will consist of software updates and it's sure to have a windshield that easily shatters! Just kidding - odds are that it will be pretty cool - and crazy expensive. But we'll all want one.
  • when it comes to summertime fun - go big or go home

    24 Jul 2015 | 5:03 am
    What happens when a man decides to insert himself in an over-sized water balloon? You'll have to watch to find out. SPOILER: it's hilarious. Skip to 3:30 if you're impatient. You're welcome.
 
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    Stowe Boyd

  • Researchers boost solar energy by tapping infrared light

    28 Jul 2015 | 8:10 am
    Researchers boost solar energy by tapping infrared light: Our sun blasts out over 50 percent of its energy as “near-infrared” light, but solar cells only harvest visible light. As a result, the best commercial panels only convert about 20 percent of solar energy to electricity. Researchers from UC Riverside have now figured out how to “upconvert” infrared energy into much more useful visible light, a process that could make solar panels up to 30 percent more efficient. To do it, the team combined semiconductors with organic molecules, resulting in a material that essentially helped…
  • engadget: Sydney gets world’s first e-ink traffic signs

    27 Jul 2015 | 7:32 am
    engadget: Sydney gets world’s first e-ink traffic signs
  • "It just may be the case that biospheres on average keep expanding into the adjacent possible. By..."

    26 Jul 2015 | 6:27 pm
    “It just may be the case that biospheres on average keep expanding into the adjacent possible. By doing so they increase the diversity of what can happen next. It may be that biospheres, as a secular trend, maximize the rate of exploration of the adjacent possible.” - Stuart Kauffman (via inthenoosphere)
  • "However vast the darkness, we must supply our own light."

    26 Jul 2015 | 12:42 pm
    “However vast the darkness, we must supply our own light.” - Stanley Kubrick
  • "CMU Leads Google Expedition To Create Technology for “Internet of Things”"

    25 Jul 2015 | 2:36 pm
    "CMU Leads Google Expedition To Create Technology for “Internet of Things”": imadeit-davidjanes: Carnegie Mellon researchers will work with colleagues at Cornell, Stanford, Illinois and Google to create GIoTTO, a new platform to support IoT applications. Initial plans for GIoTTO include sensors that are inexpensive and easy to deploy, new middleware to facilitate app development and manage privacy and security, and new tools that enable end users to develop their own IoT experiences.“We funded the Open Web of Things expedition to encourage universities to explore various aspects of…
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    Six Pixels of Separation

  • Steal The Show At Work

    Mitch Joel
    27 Jul 2015 | 10:32 am
    Episode #472 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Michael Port is often called into organizations to talk about marketing. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that big corporations call in to build better lead generation and networking strategies. With that, he's a former professional actor, and bestselling business author of five books (Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect and The Think Big Manifesto), with his sixth, Steal…
  • We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)

    Mitch Joel
    27 Jul 2015 | 10:18 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Six Links Worthy Of Your Attention #266

    Mitch Joel
    25 Jul 2015 | 5:27 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • The Theory of Everything

    Mitch Joel
    25 Jul 2015 | 11:49 am
    Here's something to blow your mind this weekend. Philosopher, author, journalist, educator and someone that I admire to the point that I would do (almost) anything to get him on an episode of Six Pixels of Separation, Alain de Botton, recently gave a presentation at the famed Google Zeitgeist event. If you have not read any of his books, you do not know what you are missing. Start off with The Pleasures And Sorrows of Work, Status Anxiety or The News: A User's Manual. It's big-brain stuff (so pack a lunch and bring along your Moleskine). This is a powerful twenty-two minute presentation…
  • Shocking Shopping Experiences At The Mall

    Mitch Joel
    25 Jul 2015 | 11:33 am
    We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. I spend my time looking at how disruptive digital technology is for business, and how brands can better leverage it to connect with their customers. The news that I read would have you believe that this is the end of retail as we have known it. That people are abandoning everything that we knew about the shopping experience, and replacing it with online services. Amazon now has a higher market capitalization than Walmart. We're going to see Fast…
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    Chris Pirillo

  • Better Latte Than Never

    Chris Pirillo
    27 Jul 2015 | 7:49 pm
    Hello, My Gnomies!I bet you thought I wasn't going to send you a new newsletter today, eh?Well, you're wrong.I just did.So, there.Yours Digitally,Chris "Neener Neener Neener" Pirillo// -------- Please Become a Patron to Support Me -------- \\Q&A: Why are Benchmarks... Read the full article on http://chris.pirillo.com/
  • Today’s Live 42nd Happy Birthday Video Streams

    Chris Pirillo
    26 Jul 2015 | 10:18 am
    Been a difficult year for me, but your patronage is everything All I want is to get to 1,000 patrons via http://ChrisPirillo.com/ 60+ exclusive tech videos every month at http://ChrisPirillo.com/ TLDR: https://soundcloud.com/chris-pirillo Relaunching sites soon, based on crowdfunding Setting up... Read the full article on http://chris.pirillo.com/
  • Everybody’s Reinstalling Windows for the Weekend

    Chris Pirillo
    25 Jul 2015 | 9:29 am
    Hello, My Gnomies!Saturday night's all right for writing - get a little action in. Even though (technically speaking) I'm compiling this missive this in the early morning hours for you. Yes, I consider anything south of noon as "early." Not a single human being noticed that I totally forgot to send... Read the full article on http://chris.pirillo.com/
  • Read This Sideways

    Chris Pirillo
    23 Jul 2015 | 6:14 pm
    Hello, My Gnomies! The age of Vertical Video is here, and I'm not terribly excited about it. YouTube just released their iOS app update (after updating the Android app) to support the orientation that has been plaguing the Internet for years. My daily Periscope streams are vertical because that's... Read the full article on http://chris.pirillo.com/
  • Your Favorite Classic Content Creators are Gone

    Chris Pirillo
    22 Jul 2015 | 6:02 pm
    Hello, My Gnomies! I’ve been connecting with LockerGnome subscribers by email since 1996 – and some of you have been subscribed for THAT long (though we’ve jumped providers and shifted format & content direction over the years due to various circumstances). Industry changes... Read the full article on http://chris.pirillo.com/
 
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    Drew's Marketing Minute

  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so much confusion and missteps. you’ll appreciate the examples of both what works and what happens when things go really wrong. No matter what size is your business, you’ll be able to implement the ideas on the book as it explores strategies, techniques, and approaches of…
  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
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    Social Media Club

  • 5 Twitter Tools Everyone Should Be Using

    Cynthia J
    27 Jul 2015 | 12:31 pm
    Twitter is full fantastic information and insights.  However, most social media marketing people are not using it to it’s full potential.  When data tools are added to sift through Twitter’s endless information, the social media platform becomes more than just useful. Here are a few of my favorite Twitter tools: 1.  Followerwonk Followerwonk by Moz is one of my favorite Twitter tools.  This tool allows you to sort through your followers, search Twitter bios from any user or just from your followers, compare users, and easily export all of this information.  The best part of…
  • Instagram Search: What it Means for Brands

    pamsahota
    15 Jul 2015 | 12:33 am
    Instagram has been tweaking their search functionality for quite some time. This allows consumers to discover more and to follow and engage with fresh new content. Instagram is similar to twitter or tumblr in some ways where you can see what’s trending and decide to check out the conversation and/or follow the user. Why does this matter? Three reasons. Real time When a brand sees what is trending, it can use this as an opportunity to see how it relates to the brand. Is the topic an opportunity to create content that is relevant to the conversation? Is it on brand to do so? Is it an…
  • Social Enterprise Collaboration Tools Bring Social Business to Life!

    Golden Ashby
    13 Jul 2015 | 1:16 pm
    Social networks for business help enterprises effectively collaborate across departments, offices and countries. These tools give employees a sense of online community and help forge connections between different parts of the business and your customers. Some business leaders still have a hard time understanding the benefits of the social business. Organizations that have tried to make their businesses social often find that after embracing the technology initially, employees’ enthusiasm soon dies down and only a handful of workers continue to use the technology. So, how can businesses…
  • Tips For New Entrepreneurs

    Melissa L
    10 Jul 2015 | 6:08 pm
    My first job after graduating from UCLA was working for a company that was listed in Forbes as one of America’s Most Promising Companies of 2014 and Inc. Magazine’s 2013 Inc. 500|5000 List of “America’s Fastest Growing Private Companies.”  The company’s entrepreneurial spirit was infectious.  At age 25 I left the company, and moved to the up-and-coming city of Pittsburgh, PA to build and develop an online cultural resource and publication for Pittsburgh, my first business. After two-and-a-half years an opportunity arose to sell my share of the business to a…
  • What Does Studio 54 Have to do with Social Media?

    Joe Yeager
    10 Jul 2015 | 12:07 am
    One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again in different classes. Now, here I am at the other end of the spectrum and I find myself teaching it to my own students in business classes. The premise is that people are motivated to meet specific needs. Some are more basic than others and are found at the bottom of the pyramid shown here.
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    The Buzz Bin

  • #HigherEd Forecast: Tough Choices Ahead

    Christian Munson
    28 Jul 2015 | 11:05 am
    Inside Higher Ed’s survey of college business officers forecasts hard choices ahead for many of the nation’s colleges and universities. Only 42 percent of college and university CFOs believe their institution’s business model is sustainable over the next decade. Eighty-two percent say they’ll address financial challenges by increasing enrollment. Some will succeed with an increased enrollment strategy, but many recruitment efforts will falter against changing demographics, increasing competition and rising tuition costs. Unfortunately, more business chiefs and their institutions will…
  • 5 Brands that Effectively Use Puppies

    Joe Williams
    28 Jul 2015 | 6:56 am
    I have to admit, if I see a video of a puppy on TV or my social media feed, I always stop to watch. I’m not sure if it’s the growing fatherly instincts or the fact I recently got my own puppy, but when brands use them, I take notice. Brands are taking notice too, of the fact that most Americans have an obsession with pets. According to an annual survey conducted by the American Pet Products Association, 65 percent of American households (79.9 million) are currently home to a pet (up from 56 percent in 1988). The ads, while cute, are less about the puppies and animals, and more about…
  • Top 3 Tips to Grow your Instagram Followers

    Rosalie Morton
    27 Jul 2015 | 4:00 am
    You think Instagram is the way to go for your business. You’ve identified your target audience and you’re starting to work on your platform strategy. Growing your followers is going to be one of your primary goals, so read on for three easy steps to get started. 1)      Thoughtful Content – Instagram is not just about reposting other photos you’re already using on Facebook. Brands are truly upping their game on this photo platform. To be successful, you need to have thoughtful and artistic content. Who is your audience? Research other brands that are trying to reach the same…
  • Why Health Industry CEOs Should Blog

    Lisa Kersey
    24 Jul 2015 | 9:00 am
    I recently read an article in a local business trade about what makes a CEO trustworthy to investors. The author told the story of how a woman without financial savvy inherited a portfolio from her father and, in conjunction with a financial advisor, gave a thumbs up or down based on reading the chief executive’s letter to shareholders for each new investment. And you thought no one read those…. Not only are people taking notice of what company executives are saying, but they are also paying attention to those who are not saying anything, or those who speak using corporate jargon. A…
  • An Unexpected Brand Opportunity After Dark

    Nicole Fischer
    24 Jul 2015 | 4:56 am
    According to recent studies from Yale University, UV damage continues even in the dark. This means that despite your rigorous suncare routine, your skin is still at risk for skin cancer long after the sun’s gone down. As if we didn’t have enough problems convincing people to wear sunscreen between 10am-2pm, we’re now faced with telling consumers they need to reapply even after they’ve gone inside. To say this will be a challenge is an understatement. Case in point: only 14.3 percent of men and 29.9 percent of women regularly use sunscreen. Oh, and only 5.3 percent reapply their…
 
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    Greg Verdino's Marketing Blog

  • The Great Content Caper

    Ian Patterson
    9 Jul 2015 | 5:58 am
    Where does the time go? It’s been a full two months since we last checked in with Ian Patterson, wrapping up the fourth day in his Five Days Delivering Digital Transformation series of guest posts. Since then, Ian has taken on a swanky new client-side job in Liverpool and I’ve launched a new consultancy focused on content marketing — the latter of which makes Ian’s fifth and final post all the more fitting, as he shares his views on the role content plays in moving companies into the future. So let’s join Ian as he shows up for Day 5.     DAY 5 In…
  • Introducing the New VERDINO & CO | A Content Consultancy

    Greg
    28 May 2015 | 5:27 am
    For those of you who have been following along, you probably already know that Amanda and I recently joined forces to launch a new content strategy firm, VERDINO & CO. If you haven’t checked out our new site to see what we’re up to, there’s never been a better time than right now. Why? Because today we also opened our blog for business. I’ll still be blogging here, but if you’re interested in content marketing in particular, you might want to follow our company blog and — better yet — subscribe to the companion email newsletter, The Ampersand. In…
  • Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

    Ian Patterson
    11 May 2015 | 10:13 am
    Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4.     DAY 4 I’m using the fourth post in this series to talk about that one stage in every business cycle. The time when we stop and look at each other asking, “What’s the strategy?” or “Maybe we…
  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
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    SocialFish

  • Five Subtle Lessons from Great Community Managers

    Ben Martin
    24 Jul 2015 | 4:00 am
    This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ——– Here are five non-obvious yet compelling lessons from great community managers we’ve picked up in several years of working alongside them in their online communities. 1) Managing a community takes more time than you think. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? Community managers also…
  • Fundraising Best Practices to Enhance Individual Donor Strategies

    Maddie Grant
    21 Jul 2015 | 4:00 am
    This post originally appeared on BC/DC Ideas. ———- What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success? For nonprofits with budgets under $2 million, the guide to more strategic and successful fundraising is available now! Click here to read the 2014 Individual Donor Benchmark Report RECORD YEAR FOR DATA The 2014 Individual Donor Benchmark Report, developed by Third Space Studio and BC/DC Ideas, is back with new data and resources tailored to a special kind of organization…
  • The #FutureOfBusiness: Employees Will Rule

    Hessie Jones
    20 Jul 2015 | 4:00 am
    This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It? I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy, impending impacts on budgets, continuous tech innovation driving consumer consumption and communication – all driving significant operational and mindset changes at the corporate level. The second in the series, The #FutureOfBusiness Is Social: Adapt Or Die…
  • [Cool Infographic Friday] The Anatomy of a High Converting Landing Page

    Maddie Grant
    10 Jul 2015 | 4:00 am
    Kinda like this one. Via QuickSprout.   ———— (photo credit)
  • SocialFish is on vacation.

    Maddie Grant
    6 Jul 2015 | 8:50 am
      Hope you get some time off too!  We’ll be back soon.  
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    Christopher S. Penn

  • Digital Marketing Trends, Part 2 of 5: Broadcast Social

    Christopher S Penn
    28 Jul 2015 | 3:32 am
    As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the second of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re looking at… Broadcast Social Here are a few of the choice headlines in the last 7 months worth reflecting on: The BBC launches Your Story, tying your Facebook timeline to news events 63% of Facebook/Twitter users get their news from social media Facebook now lets you flag fake news Google indexes tweets…
  • Digital Marketing Trends, Part 1 of 5: Discontent Marketing

    Christopher S Penn
    27 Jul 2015 | 3:23 am
    As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In this 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Discontent Marketing Here are a few of the choice headlines in the last 7 months worth reflecting on: “Is podcasting the next big thing in sponsored content?” “Why content marketing is like a food truck” “Right and wrong ways to ignite your content” “Media must differentiate your content”…
  • Sales or relationships is a false choice

    Christopher S Penn
    16 Jul 2015 | 4:08 am
    From the mailbag, Luke asks: “I lately have been told to add people on LinkedIn and then cold call them about our products. I haven’t received a lot of good results. How do you choose between relationship building and sales?” Great question. The strategy you’ve outlined above is immediately doomed to failure, because it’s the equivalent of walking up to someone and asking them to marry you without ever having gone out for a date, or even a cup of coffee. Whoever gave you that advice should stop giving advice for a little while. Relationships versus sales is a…
  • Are you on the MAP? (Marketing Affiliate Program)

    Christopher S Penn
    15 Jul 2015 | 5:13 am
    I’m grateful that many of you have enjoyed my books and publications over the years, from Marketing White Belt to the most recent Marketing Blue Belt. Today, I want to unveil a new way for you to be a greater part of these books: join the Marketing Affiliate Program! What’s in it for you? By becoming a marketing affiliate, you’ll earn a commission on each book or webinar you sell to your audience. The more you sell, the more you earn. How much will you earn? Here’s the good part. If you’ve already been reselling my books using an Amazon affiliate link, you know…
  • How volatile is your marketing?

    Christopher S Penn
    14 Jul 2015 | 5:58 am
    How volatile is your marketing? Volatility is a concept made popular by the stock market. When a stock is more volatile, it means something is happening that is causing investors to buy or sell it in greater volumes. A nonvolatile stock has similar buy/sell volume and relative price stability every day. When the market as a whole is volatile, it means instability. Something has happened that is making a lot of people act, whether it’s panic buying or panic selling. Investors don’t like instability. Instability means unpredictability, and that can mean significant, unplanned risk. Back…
 
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    Socialmedia.biz

  • Does your small business or startup qualify for Wikipedia?

    Guest
    27 Jul 2015 | 3:02 am
    Target audience: Small businesses, startups, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. By Mike Wood Wikipedia is the seventh most visited website in the world. Since its inception, companies have been using it as a way to establish their brands. Wikipedia can be a great way to promote your business, but you can’t just go in and create a promotional entry — you have to follow the rules. For companies such as General Motors, Citibank and Facebook, there’s no question that they qualify for an entry in…
  • 7 rules of social media marketing

    Guest
    20 Jul 2015 | 12:33 am
    Photo by Hamed Saber on Flickr (Creative Commons BY)       Rule 7: Figure out what images resonate with your audience and share news and articles that increase awareness. Post by Megan Totka ChamberofCommerce.com It seems like every small business understands the power of social media marketing – 99 percent of marketers feel social media is a crucial part of their communication campaigns according to a recent report by Regalix. In order to maximize your social media marketing campaign, it’s essential that you grasp its fundamentals. Take a look at these seven rules that allow you…
  • 5 tools to amplify your social campaigns

    Chris Abraham
    13 Jul 2015 | 12:32 am
    Check out SOCi, GappleAMP, SocialOomph, Buffer & Hootsuite Target audience: Marketing professionals, brand managers, SEO specialists, businesses, nonprofits, educators, Web publishers, journalists. Iam surprised how much of a one-man band I have become through social media thanks to a little help from my friends: free and low-cost tools. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. SOCi 1It’s no longer OK to just drop links into your social media stream from Mashable or the…
  • Social media metrics for small businesses: 4 tools

    Adi Englander
    30 Jun 2015 | 12:26 pm
    Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of metrics to focus on what truly matters. Why is this such a big challenge? Because according to Manta, 60% of businesses reported that they didn’t gain any benefit from social media engagement. As David Spark pointed out in the aptly named article “Are you using social media to serve your needs?”: “Every time you delve into a new social media program, ask yourself what…
  • The recipe for success that earned Lynda.com a $1.5 billion payday

    JD Lasica
    23 Jun 2015 | 3:20 am
    Lynda Weinman at the Traction conference in Vancouver (Photo by JD Lasica). This is the second of a two-part series on the Traction conference. Also see: • Part 1: Traction: How to spur growth for your startup Target audience: Startup teams, entrepreneurs, small businesses, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. Yesterday I highlighted some takeaways from the cool new Traction conference that debuted last Wednesday and Thursday in Vancouver. The event drew roughly 800 entrepreneurs, startup team members,…
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    Gigaom

  • Interview with Stephen Wolfram on AI and the future

    Byron Reese
    27 Jul 2015 | 1:01 pm
    Few people in the tech world can truly be said to “need no introduction.” Stephen Wolfram is certainly one of them. But while he may not need one, the breadth and magnitude of his accomplishments over the past four decades invite a brief review: Stephen Wolfram is a distinguished scientist, technologist and entrepreneur. He has devoted his career to the development and application of computational thinking. His Mathematica software system, launched in 1988, has been central to technical research and education for more than a generation. His work on basic science—summarized…
  • Turning the lights back on

    Tom Cheredar
    27 Jul 2015 | 1:00 pm
    When Gigaom was purchased after shutting down in March, the new owner, Knowingly founder Byron Reese, did so with the intention of restoring the tech news site to its prior glory. To do that entails building a team of editorial staffers to cover startups and technology business news in a fair, honest, and insightful manner on a consistent basis. The new Gigaom will get there, but it won’t happen overnight. Gigaom is a tech publication that was well known for its insightful staff and stories. That was the publication’s biggest strength, and to get back there again will take some…
  • Gigaom.com Acquired by Knowingly Corp

    Christina Berry
    26 May 2015 | 9:39 am
    FOR IMMEDIATE RELEASE: MAY 22, 2015 Press Contact: Alessandra Wike alessandra@prbythebook.com Knowingly Corp, an Austin-based Internet startup, announced today that it has acquired a portion of the assets of Gigaom. These assets include the website, gigaom.com, as well as the content library. At the helm of Knowingly Corp is tech entrepreneur and author Byron Reese, who describes Gigaom as, “second to none in what it does.” He adds, “We are excited to be a chapter of the Gigaom story and look forward to continuing its mission of ‘humanizing the impact of…
  • About Gigaom

    Gigaom Management
    9 Mar 2015 | 5:57 pm
    *** UPDATE AS OF MAY 26 *** The information below is no longer current. See this post for a current update. A brief note on our company Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We do not know at this time what the lenders intend to do with the assets or if there will be any future operations using those assets. The company does not currently intend to file bankruptcy. We would like to take a moment and…
  • Fear, food and the internet of things at SXSW

    Stacey Higginbotham
    9 Mar 2015 | 4:19 pm
    Unfortunate timing means I’ll miss a huge chunk of this year’s South by Southwest Interactive festival happening in my hometown of Austin, Texas this year. I’m both saddened a bit relieved since it is my 14th year attending the festival, and it will be a nice to have a break. And yet … there are always so many chances to see something new and fun and mind-expanding. This year looks like it will be no exception. As always, I’ve scanned through the list of panels, sessions and random parties hitting my inbox to get a sense of the annual themes. What also emerges is…
 
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    FeverBee

  • Why Your Community Isn’t Growing (And How To Get Unstuck)

    Richard Millington
    27 Jul 2015 | 9:45 am
    When you first begin to manage any online community, your day probably involves posting discussions, replying to posts, creating content, and welcoming new members. That’s logical for an inception/establishment stage group. This is what brings a new community to life. However, if you’re still doing this a year later, you’ve become stuck. You’re probably stuck if: New members are joining, but the number of active members is consistent. New discussions are being posted, but the level of activity isn’t growing. You haven’t seen any big wins in the group. A…
  • The Unfortunate Business of Lying To Members Every Day

    Richard Millington
    24 Jul 2015 | 11:10 am
    Last year we worked with a community manager in the most dire of situations. Her product was bad, they couldn’t fix it, and the community of customers was furious. They complained in the customer community. The company decided to stop participating there, essentially banning the community manager from her own community. You’re going to be doing this work for a while. Your reputation is going to rise and fall with your successes and failures. I know community managers still riding a wave of goodwill after developing a successful community from years ago. Here’s the problem.
  • Keynote At HigherLogic Super Forum (Oct 21 – 22)

    Richard Millington
    22 Jul 2015 | 10:19 pm
    There are many reasons to host an event. The best is when you have something urgent issue to discuss (usually a problem to tackle). The best events either create common knowledge between members or bring new expertise into the field. I’m happy to announce I’ll be a keynote speaker at this year’s HigherLogic’s Super Forum event in Washington DC this October. The goal is to bring a new world of proven psychology into an association space filled with a terrific number of online communities. I’m going to highlight how we can use an array of insights to increase…
  • Focus On Growing The Positive, Not Reducing The Negative

    Richard Millington
    22 Jul 2015 | 11:11 am
    At a conference this past week, dozens of mobile personal hotspots were interfering with the event’s wifi connection. The organisers repeatedly asked attendees to close their mobile internet connections. By the end of the third day, they had just about reached enough people for most people to get wifi. When you highlight the number of people doing something bad, you’re giving the perpetrators safety in numbers. You’re creating a sense of majority among them – perhaps even a connection among them. You’re also telling everyone they too can do something bad…
  • What Makes Groups Turn On Their Leaders?

    Richard Millington
    21 Jul 2015 | 8:57 am
    Think of any power structure where a leader sits on the top. The leader rules for as long as her rule is considered legitimate. That word, legitimacy, can mean many different things. The earliest forms were divinity. Those that ruled connected themselves to divinity. Legitimacy can also come from power (physical), wisdom (age), skill (meritocracy) or popularity (democracy). Legitimacy is sustained unless three things happen. One, your source of legitimacy is called into doubt. Two, the majority of the group stops believing those with power are using it for the benefit of the group. Three,…
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    Daily Blog Tips

  • Meet Monstroid – a Multipurpose WordPress Theme for Beginners and Professionals

    Mark Zeni
    22 Jul 2015 | 2:42 pm
    Multifunctionality has become one of the main technological features of the last years. Phones are not just phones anymore, refrigerators got internet access and WordPress is no longer a blog-only CMS. Necessity in all-in-one themes has inspired guys from TemplateMonster to create Monstroid – a next-generation WordPress theme with functionality of a framework. As a flagship theme it should meet the following requirements: be multipurpose, customizable and feature-rich. Does it? Let’s take look at the most promising features of this newly released theme. Lots of child themes monthly Being…
  • Top Alternative Domain Extensions for Startups and Businesses

    Guest Author
    22 Jul 2015 | 5:03 am
    Domain .com is one of the most popular domains today. The name of this domain is derived from the word “commercial”, since its original purpose was for it to be used by commercial organizations. Eventually, its purpose has been changed and today also used by schools and private individuals as well. There are also many other domains that are quite popular today and are used instead of .com. Here are some of the mostly used alternative domains for bloggers and startups. .co .co domain is one of the most frequently used alternatives to .com. It is assigned to Colombia. This domain is…
  • Have You Considered Doing a Flipbook?

    Mark Zeni
    17 Jul 2015 | 4:20 am
    If you are not familiar with the term, know that a Flipbook is an HTML page that simulates the behavior of a digital magazine, where users can read the content and flip the pages as he would with a book or magazine. Creating an online Flipbook has several applications. For instances, you might use one to showcase your products or catalog, to present your content in a more engaging form and so on. The cool thing is that as long as you can put your content in a PDF, there are many tools out there that will do the rest. You just need to upload the PDF and they will do the rest. This site has a…
  • Stop Blogging Wrong! 3 Proven Content Types Your Blog Absolutely Needs

    Guest Author
    14 Jul 2015 | 4:04 am
    Research from Hubspot has shown that businesses that blog get 67% more leads, and are 13x more likely to enjoy positive ROI, than businesses that don’t blog. It’s 2015, and it’s been established beyond disputation that blogging, effectively, will always yield positive ROI for businesses. However, does that mean starting a blog will automatically fix your content strategy and yield a positive ROI? No. Without the right strategy, your blogging efforts is just a time sink and another waste of time and/or money. The type of content you publish on your blog is a core part of your…
  • How to Use Google’s Keyword Planner to Get More Traffic to Your Blog

    Mark Zeni
    2 Jul 2015 | 5:33 am
    There are a number of reasons why people start writing a blog. Some want to simply get their thoughts out to the world while others use blogs to earn money from things like referrals and Google AdWords. No matter why someone writes a blog, they always want their work to be seen by as many people as possible. Increasing traffic to a blog is both an art and a science, and there are a number of tools like attractive web design that can help bloggers achieve this goal. The most straightforward of these is to utilize Google’s Keyword Planner to target things that people are searching for and…
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    Nate Ritter

  • How to Hire a Programmer

    Nate Ritter
    15 Jul 2015 | 2:57 pm
    If you were going to give someone a [insert your technology stack] test, what would you have them do? This was the question someone asked me today in relation to hiring programmers. Given my experience (and the fact that I’m the technical lead), here was my advice… I rarely give anyone tests. I hate code tests. You have to build them. Some really good people are not good at them and/or don’t perform well when on the spot. I hate taking the tests myself, and I’m not good at them, but I’m a good programmer. We might be better working with something, molding and…
  • (Solved) Curl Not Responding

    Nate Ritter
    10 Jul 2015 | 4:18 pm
    Today I was working with a big data company’s API, trying to pull some information using their documentation and a simple curl command via the command line. The problem was I could use the browser and see the results of what amounts to a GET request via the URL. The results came back fine. However, when using curl or any variation or flag I could think of, the results were either an error or blank. The first issue I ran into was an error like this: curl: (3) [globbing] bad range in column 192 That was easily solved by using: $ curl --globoff…
  • 5 Major New Trends in Web Hosting

    Nate Ritter
    26 May 2015 | 2:17 pm
    Let’s have a moment of candor: It’s hard to get excited about web hosting. Even if you happen to have a website that needs to be hosted, web hosting is not what gets you pumped up when planning your big venture. Web hosting is more like the plumbing that runs underneath the house. Even in a luxury home, the closest you ever want to come to thinking about the plumbing is the lovingly crafted faucets and fixtures. But websites do not run on clouds; they run on hard drives, big, expensive, managed hard drives. You don’t have the iron for the job. That’s why, even if you are not excited…
  • Navigating Big City Competitive Job Markets

    Nate Ritter
    22 May 2015 | 4:12 pm
    While the job market is still somewhat tough all throughout the United States, it is particularly tough in certain cities, such as Philadelphia, New York City, and Boston. These cities have particularly competitive job markets for many reasons. For one thing, they are all densely populated, and thus have a lot of people competing for jobs at all income levels. They also have a lot of colleges, so college students and graduates are competing with seasoned workers. Despite these hurdles, it is still possible to set oneself apart from other candidates, even in the toughest job markets in the…
  • Technologies that Can Help Grow Your Business

    Nate Ritter
    4 May 2015 | 4:51 pm
    Business technology ranges from sound, display, and input technology to the hardware and software being used within the business. It aids in promoting a business and its inventions, as well as it improves communication. It keeps businesses reliable. Losses are drastically reduced and profits, reliance and convenience are optimized. Technology also makes storing data simpler. Large amounts of data are backed up in the cloud, instead of using ordinary files to store the data. Keep reading to learn how recent technological advancements are improving business every day. Keep Connected with Smart…
 
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    Ryan A Graves.com

  • Hello world!

    Paul Wilhelm
    1 Jul 2015 | 3:22 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    ConverStations: Small Business Improvements

  • LIFT Canvas – Canvassing for Growth

    Mike Sansone
    27 Jul 2015 | 4:56 am
    Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners.  One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. “I may not fill out each section (of the LIFT Canvas) every time, but I’ve found I don’t miss as much and I backtrack less. Everybody gets involved in the planning.” ~ Home Improvement / General Contractor The first four sections are like the four quadrants below: LEARN, IMPROVE, FLOW, THINK. Ask…
  • Last of the LIFT Clips — on ConverStations

    Mike Sansone
    25 Jul 2015 | 2:55 am
    Over the past few years, the LIFT Clips series has presented hundreds of videos to inspire, inform, and educate business owners using the LIFT framework. We presented four videos to help owners to LEARN, IMPROVE, FIND FLOW, and THINK about their business, life, and growth in general. As we continue to build out SmallBiz LIFT, the LIFT Clips will continue there – sometimes one video at a time, other times a series that fit a theme. It might look like this: FLOW: Too Many Topics of Passion? Here are some words of wisdom and focus by Regina. A series might look a bit like the recent…
  • Coming Soon: The LIFT Canvas

    Mike Sansone
    20 Jul 2015 | 2:45 am
    It has been said that we don’t really own what we know, until we articulate it. For the writer, it’s pen to paper. For the artist, paint and brush on a canvas. For the musician, notes played. You get the idea. . Some of the best business thinking become lost in thought, never being articulated into ideas, let alone plans. Whiteboards. Post-it Notes, Blog posts. These are means and methods to articulate, to ideate, to plan the growth of your business. As we continue putting together components for the new LIFT Boosters project, one of the cornerstones of the training will be the…
  • WATCH: Post-It Notes in LIFT Clips 07/18/15

    Mike Sansone
    18 Jul 2015 | 4:49 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. We’re using lots of Post-It notes for the LIFTcanvas at our new project: LIFTboosters. To celebrate, here are some great LIFT clips using Post-it Note products. LEARN – How to Write a Book – 1st Draft with Post-It Notes IMPROVE – Resurface Anything with Post-It Note Dry Erase FIND FLOW – Evernote + Post-It Notes: Remember Everything, Anywhere THINK – Using…
  • 3 Untapped Marketing Opportunities for Small Business Owners

    Mike Sansone
    17 Jul 2015 | 3:12 am
    Written by Kevin Flanagan Sometimes small businesses struggle to keep up with the trends in marketing and advertising. In fact, some businesses struggle to take full advantage of many now-traditional mediums for advertising. A BIA Kelsey report found that 60 percent of local businesses don’t even have their phone number up on their businesses website. If you want to survive as a small business, take advantage of both traditional and untapped marketing opportunities all around you. Here is a look at just a few of those possibilities. Traditional Opportunities Print: Those who say print…
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    Going Social Now

  • A Perspective on Marketing's Future

    Shiv Singh
    6 Jul 2015 | 5:15 pm
    Judging the Effie Awards always presents a unique opportunity to reflect on what the most effective marketing of today is, and what will be the most effective marketing in the future. With that in mind, I thought I would share four thoughts that I believe will anchor what makes marketing effective in tomorrow's world.Marketing that touches the heart will always win. But how we touch it will change. It will be connected, from your smart phone and smart car to your smart home and smart office, massively changing how marketers serve up context-aware content in a multi-channel environment.
  • Reflections on Facebook as revenue jumps 72%

    Shiv Singh
    24 Apr 2014 | 4:16 am
    59% of Facebook's advertising revenue or $1.34 billion was from mobile as their overall revenue surged to $2.5 billion which was a 72% increase over the prior year. Facebook has had an awesome mobile quarter and have demonstrated another successful pivot. Here's what I believe Facebook is doing really well and what they should change.What Facebook has done well:The shift to mobile has been nothing short of extraordinary. While they may have been a little late in pivoting, once they did, Facebook did so with gusto. Other companies can learn from this. Facebook also recognized that a second…
  • Super Bowl Ads. What should win but won't

    Shiv Singh
    1 Feb 2014 | 3:12 pm
    Super Bowl advertising mania is setting in.  Somehow the narrative about the advertising seems as important as the game itself. There is no doubt, marketers will pull out all the stops this year and already have. The stakes seem to rise with each Super Bowl. And this year it is no different snow or no snow. In fact, from putting the ads online weeks before the game and plastering hashtags everywhere, to creating teaser ads to promote the actual ads and rushing to find the most shocking celebrities to sign, the Super Bowl advertising mania is at its most flamboyant. But not…
  • Twitter is really smart to acquire Bluefin Labs

    Shiv Singh
    4 Feb 2013 | 8:07 pm
    It was a little over two years ago that I came across Bluefin Labs and Deb, its charismatic CEO. It was before Bluefin had a product (it was a technology only) and definitely well before they had any sort of sales or marketing team. Deb and I discussed how GRPs needed to evolve as a measurement format for broadcast television and it was at that time that I coined the phrase "GRPE" in a Harvard Business Review piece. Our conversations led us, at PepsiCo Beverages, to first use Bluefin Labs to power the Pepsi Music Index at SXSW 2011 and then to become one of the first brand clients for…
  • Four Digital Trends to Worry Media Companies

    Shiv Singh
    15 Aug 2012 | 7:11 am
    If there's any sign that the media ecosystem is on the verge of dramatic change, then these four digital trends bubbling to the surface are the latest proof points of that. These aren't random trends but are illustrative of tectonic shifts that will change the media business dramatically. Tectonic shifts of the type that we have witnessed in the music and book publishing businesses with the rise of the internet. Shifts that won't change the media landscape in time for the next upfront, but will reshape the landscape over the next five years. Here they are and what they mean for advertisers,…
 
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    Brass Tack Thinking

  • The One Rule That Changed My Work-Life Balance Forever

    Amber Naslund
    27 Jul 2015 | 5:23 pm
    I get really frustrated when I read productivity articles. How to do more in your workday, how to hustle and work 14 hour days without burning out, the twelve apps you should use to automate your work life… enough. Here’s the backstory: I’ve been in the workforce for 21 years now. I’ve managed teams since year three, and I’m now an executive at a growth-trajectory software company. If anyone knows about the “busy trap”, I do. I’ve come close more than once to utterly burning myself out on work. (Mostly because my self-worth was far, far too tied…
  • The Startups No One Talks About.

    Amber Naslund
    14 May 2015 | 6:00 am
      If you listen to the tech media, the definition of a startup is pretty much: A technology company Funded by venture capital Geared toward some kind of “exit” event (either acquisition or IPO, more often the former) But the reality is that a startup can be any number of different kinds of businesses. The nature of a “startup” as opposed to simply a small or new business is —  according to Paul Graham, the co-founder of Y Combinator — that it is designed for growth, and that it is in place to test the models that will fuel that growth. By that…
  • It’s Time For Some New Voices in Tech.

    Amber Naslund
    12 May 2015 | 9:01 am
    I think it’s high time for a new generation of tech leaders — and voices — that aren’t VC-saturated silicon bubble dwellers but people who are deep in the dirt and working hard to build sustainable companies, not just quick exits. I know that I’m at a saturation point with “tech” as we know it and I’m ready for some new perspectives. And yes, that includes learning to express mine. For the 8 or so years I’ve been actively working in tech (and the many more when it was part of my job), I’ve wanted to write about my perspective. To…
  • Having Purpose To Your Story.

    Amber Naslund
    26 Mar 2015 | 7:00 am
    If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. I figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If I believe in what I’m doing, what I’m talking about, what I’m selling…
  • On Being Real About Failure.

    Amber Naslund
    25 Mar 2015 | 9:12 am
    I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson. When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about. His answer was that he wanted me to talk about the differences in storytelling as an individual contributor – a blogger, an “influencer”, a content creator – and then storytelling as a professional representing an organization. My thesis was simple: the difference is…
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    PsyBlog

  • Massive Study Reveals If Eldest Children Are More Intelligent — And If It Matters

    Jeremy Dean
    28 Jul 2015 | 7:30 am
    Are eldest children more intelligent with 'better' personalities? Massive study settles this sibling rivalry. Related articles: Are Sexy People Really More Selfish? New Study Reveals Men and Women Differ How Parents Turn Their Children Into Narcissists 8 Household Items Newly Found to Lower Children’s IQ Significantly The Learned Attitude That Makes Children More Anxious and Violent Panic Attacks: Study Reveals The Best Type of Treatment
  • This Common Workplace Behaviour is Contagious, Which Explains a Lot!

    Jeremy Dean
    27 Jul 2015 | 7:30 am
    This common behaviour spreads like wildfire in the office. Related articles: The Workplace Behaviour That is Unexpectedly Worse Than Bullying The Most Common Mental Health Problem is ‘Contagious’ The Common Painkiller That Also Kills Pleasure Happiness is Contagious and Powerful on Social Media Why This Beautiful Human Behaviour is Highly Infectious
  • Feeling Like An Expert Has An Ironic Effect On Your Actual Knowledge

    Jeremy Dean
    26 Jul 2015 | 7:30 am
    Think you're an expert on biology, literature, philosophy or anything else? Read on... Related articles: Googling Gives Illusion of Knowledge Even When The Search Reveals Nothing! The Ironic Effect Depression Has On Managing The Emotions The Ironic Reason Why Chilling Out Does Not Re-Energise You Unhappy Marriage: Ironic Reason Miserable Partners Don’t Complain How To Fight a Powerless Feeling When It Really Matters
  • The Learned Attitude That Makes Children More Anxious and Violent

    Jeremy Dean
    25 Jul 2015 | 7:52 am
    Comparison of children in 12 countries reveals the most aggressive, and why. Related articles: The Number of Children That Makes Parents Happiest The Personality Factor That Makes Some Violent Criminals So Dangerous Spanking Children Promotes Antisocial Behaviour and Slows Mental Development How Parents Turn Their Children Into Narcissists The Simple Mindset That Makes Everyone Happier, All Around The World
  • 10 Fascinating Psychological Effects of Nonsexual Touch

    Jeremy Dean
    24 Jul 2015 | 6:41 am
    A simple (nonsexual) touch can increase compliance, helping behaviour, attraction, and signal power. Related articles: 6 Purely Psychological Effects of Washing Your Hands 8 Wonderful Psychological Effects of Being Compassionate Lack of Sleep: The 10 Most Profound Psychological Effects Hearing Voices: Rachel’s Experience Might Surprise You Loving Touch is Critical for Premature Infants
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    Regular Geek

  • Geek Reading July 28, 2015

    Robert Diana
    28 Jul 2015 | 5:30 am
    Today we start with a story from VentureBeat where they report on research finding a vulnerability in 95% of Android devices. At this point, we have not heard anything about this being exploited in the wild, so we should be safe for now. Tomasz Nurkiewicz talks about RESTful services being “harmful”. The basic idea is that the resource/verb connection does not always work well for applications. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Self forming teams at scale | Brian Harry’s blog…
  • Geek Reading July 27, 2015

    Robert Diana
    27 Jul 2015 | 5:30 am
    I want to apologize to the 3 people that really await this post every day, I was sick on Friday and unable to post:) That means we have a lot of articles today. Leading the weekend edition, Reuters reports on another Earth-like planet discovered using the Kepler telescope. There seems to be more excitement surrounding this one given its relative location to its sun and some other factors. VentureBeat talks about Malcolm Gladwell’s comments about data possibly being a curse to the data-driven company. As he states, “More data increases our confidence, not our accuracy.” There…
  • Geek Reading July 23, 2015

    Robert Diana
    23 Jul 2015 | 5:30 am
    It was a fairly slow news day yesterday. So, today we lead off with a post on the Chromium blog, announced the integration of the physical web into Chrome for iOS. Algorithmia talks about mining Product Hunt and detecting voting rings. Collin Mulliner talks about how the Hacking Team used open source software that he wrote as a basis for some of their tools. Yes, sometimes open source software can be used for evil, or at least nefarious purposes. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Promote Yourself to…
  • Geek Reading July 22, 2015

    Robert Diana
    22 Jul 2015 | 5:30 am
    Leading today’s stories is a post from VentureBeat, reporting on the new Google Drive plugin for Microsoft Office. It is an interesting idea from Google to get people into Drive and maybe editing their documents in Google Apps instead. Another big story comes from Wired, where they report on how hackers were able to remotely control many Jeep functions and kill the transmission. This story will hopefully get more coverage over the next few days because it is definitely a bit scary. There are a number of other security related posts today as well, that you really need to read. As…
  • Geek Reading July 21, 2015

    Robert Diana
    21 Jul 2015 | 5:30 am
    Today, we start with a post from Brad Feld on Feld Thoughts. The story is actually an anonymous repost of one founder’s struggles with their startup. On All Things Distributed, we get a look “under the hood” of the EC2 Container Service. Google Cloud Platform announced the availability of the Application Default Credentials feature, mainly because OAuth2 is hard to get right. I have not looked at this yet, but hopefully it is a big improvement. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process…
 
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    News Watch

  • What is Powering the 2016 Ford Explorer?

    Nathan Ehinger
    25 Jul 2015 | 9:48 pm
    When you went shopping for the Ford Explorer for 2015 the base model might have left something to be desired.  The engine was a low powered 2.0-liter EcoBoost four-cylinder engine that did not offer trailering or four-wheel drive because this low-end powertrain couldn’t handle it.  Because of this most shoppers went for the V6 variants that offered plenty of power and the ability to do what the four-banger couldn’t.  Even though this engine was present in the lineup, it did nothing to deter the Explorer from being a sales leader once again, but that might not be the case two years in a…
  • Can buying a car be easy?

    Michio Hasai
    10 Jul 2015 | 12:54 am
    The right answer is, “yes.” The problem today is that there are still some misconceptions by consumers and an occasional poor practice by dealers that keep the simplicity of buying cars from being realized. The car business isn’t what it used to be. Today, it’s possible for consumers to know what they need to know and for dealers to acknowledge that the modern selling experience is completely different from what it used to be. In this piece from Dealers’ Journal, the author discusses some techniques and tips that car buyers can use to help them have an easier…
  • Meningitis B vaccine to roll out in UK in September

    Michio Hasai
    22 Jun 2015 | 12:19 am
    Meningitis B is both mysterious and serious. It hits 1200 children yearly in the United Kingdom alone and is fatal in 1 in 10 cases. Now, the first government-funded optional vaccine program is scheduled to be offered in September. It will certainly get those opposed to vaccinations up in arms, but currently it is going to be offered rather than being made mandatory. According to the BBC: The disease infects the protective membranes surrounding the brain and spinal cord. If the infection is left untreated, Men B can cause severe brain damage and blood poisoning – and in some cases, it…
  • School food standards killing revenue, pushing kids off campus

    Jesseb Shiloh
    18 Jun 2015 | 3:44 am
    The goal of the recent changes to school menus around the country was to force children to eat better whether they want to or not. It’s for their own good regardless of their opinions or the opinions of their parents according to the current administration. Is it working? According to those in the trenches, it’s having the exact opposite effect and taking money out of the schools’ revenue system. According to Siri Perlman, the district alone has lost $175,000 in revenue. To make it worse, the kids who were formerly enjoying their spinach and tomato wraps before the new…
  • For MotoGP, the pace car is amazing

    Brian Molidor
    15 Jun 2015 | 3:56 am
    Whether you are aware of the partnership or not, the motorcycle racing circuit in Europe, the MotoGP has been partners with BMW since 1999. As builders of some of the most powerful and performance laden motorcycles and cars, the fit has been one that works well for both entities, allowing BMW to showcase new and better cars as the pace car for the motorcycles that race around the various tracks in Europe. The pace car for this year is one that has gained a rabid following already and is a leading sports version for BMW, the M4. The M4 that shows up on the tracks is decked out in a tri color…
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    Solar News DannyBrown

  • Akon To Visit 10 African Countries To Assess Solar Power Progress

    28 Jul 2015 | 5:25 pm
    The singer and businessman Akon is heading to Rwanda on Tuesday to monitor the progress of his lauded Akon Lighting Africa Solar Power Initiative Thi Tuesday, Akon and his co-founders Samba Bathily, a Malian businessman, and Thione Niang, a political activist, will have a meeting with Rwandan officials in order to ascertain what the progress is with his initiative. With his program, Akon is providing solar-powered electricity to African villages. So far, he has established his program in 14 African states, and with this program, Akon plans to extend his solar reach to 11 additional…
  • Solar-powered ‘treehouse’ has 360-degree views, Wi-Fi and refrigerated beer

    26 Jul 2015 | 4:21 pm
    Real treehouses are a thing of the past. In 2015, the ultimate off-the-grid pad is here and don’t worry, it has Wi-Fi, beer, 360-degree view from its transparent walls and plenty of options for mood lighting. Dubbed ‘The Skysphere’, the innovative elevated room has been designed by plastics engineer and graphic designer, Jono Williams who wanted to build an elevated room with a view that could sit virtually anywhere in the world not just where large trees grow. The Skysphere is located in Linton, New Zealand, the structure is a circular single room accessible by a ladder in its base…
  • What Is a Solar Bird Bath Fountain?

    26 Jul 2015 | 8:15 am
    A solar bird bath is a type of water source is solar powered. The collected energy is stored in batteries or used immediately to operate the filter system and pump and control the water flow. If there is enough sunlight a solar birds drinking fountain is easy to install and run. Adding a water fountain in the courtyard can provide a variety of benefits for the lawn and garden. These are some of the most beneficial reasons to install this feature garden: Easy to install: An important quality of solar systems is the ease of installation and use. This type of function garden is fully autonomous…
  • In the Know About Solar Roof Panels

    25 Jul 2015 | 2:59 pm
    Solar panels usually work by harnessing the sun’s energy and convert it into a form of energy that can be stored and used. This special type of solar panel is designed to be placed on the roof of a structure for photovoltaic energy. This type of energy is produced when sunlight is converted to energy using solar cells. Energy becomes a ceramic heating method or electrically. Two types of solar roof panels, which are: • construction of solar thermal collectors by simply absorbing this energy in a liquid medium that will later be used as thermal energy • Module-this type of…
  • Japan’s Abandoned Golf Courses Are Being Transformed Into Solar Power Farms

    20 Jul 2015 | 2:42 pm
    The Kyocera Corporation is transforming an abandoned golf course into a solar power farm, with ambition to partner and repeat the same sustainable work elsewhere in Japan. An abandoned and bankrupt golf course is being transformed into a solar power station by the Kyocera Corporation. Last week, the business announced it would turn the former golf course in Kyoto into a 23-megawatt solar farm; the artist’s rendition is shown above. Once the solar power farm is finished and online (in 2017), it will generate enough electricity to power 8,100 homes. 
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    connect.icrossing.co.uk

  • The difference between making an impression and buying one

    Rob Quattromini
    2 Jul 2015 | 5:46 am
    Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel a week of inspiration was enough to entice me, but the sheer hysteria around the event was something that I didn’t expect. The academy itself was a week of intense learning, sharing and networking that allowed me to dive head first into the world of media alongside some of my global peers. On the Sunday we arrived it was the calm before the storm as the academy commenced the following day.
  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge

    oliver.hughes
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
  • Top 5 analytics debugging tools

    Dominic Parker
    1 Jun 2015 | 7:12 am
    Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and you’ve ruled out any issues with traffic acquisition, it’s likely to be an issue with a tag behaving unexpectedly which could be due to a host of reasons. This is when we would use web analytics debugging tools to pinpoint where the data discrepancies are occurring, what is causing them, and ultimately what action to take to…
  • Socialbakers Engage 2015 Digest

    jo-ann.fortune
    27 May 2015 | 8:20 am
    Jo-ann Fortune, Creative Planner We social media types have notoriously short attention spans – it comes with the constantly changing territ… If you suffer with the same affliction, but just have to know the buzz from Socialbakers’ Engage speakers, cut straight to the chase via the links below. 1. Strategy & planning 2. Creativity & content 3. Customer Service 4. New platforms 5. Reporting Or ignore all your digital distractions for just five minutes and read a whole article. It’s the new thing. Strategy & planning Sabeen H. Ahman of Publicis, formerly Associate…
 
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    C R U C E S

  • Anthony Bourdain’s Raw Craft – Episode 3 (video)

    Michael Myers
    28 Jul 2015 | 2:09 pm
  • Mastodon + Clutch + Red Rocks and tickets with depth

    Michael Myers
    20 Jul 2015 | 10:30 pm
    Back on May 3rd, I attended my first metal concert in many many moons. The show featured Mastodon + Clutch. (Two sounds that are VERY different. Prog Rock ≠ Funk Metal.) I don’t listen to metal any longer but definitely appreciate the culture. Metal fans are a tightly knit community and I saw many who appeared to be old friends. ...
  • Coke does something amazing (video)

    Michael Myers
    18 Jul 2015 | 6:06 pm
    If you think about what Coke is – a sugary beverage – it’s amazing what they do. Enjoy!
  • Big Boulder 2015!

    Michael Myers
    26 Jun 2015 | 10:56 am
    Big Boulder is an amazing conference I’ve been fortunate enough to attend for the past four years. The conference is focused on social data and I’m working on a summary post about the event. Until then . . . enjoy!
  • social media venues and when they get used

    Michael Myers
    17 Jun 2015 | 7:32 pm
    I attended the annual Big Boulder conference Monday+Tuesday of this week and once again, it was an amazing experience. (I’ll post about the event soon.) One of the people who spoke at the event was Tram Nguyen of Pinterest. She said what most of us already know; many people use Pinterest to plan things. Weddings, meals, ...
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    Twilight Fairy

  • Hostgator is Post-Traitor

    Twilight Fairy
    23 Jul 2015 | 2:33 am
    Here’s why you should never use hostgator’s services. They are post-traitors. They lose mail data. And then you can never get it back. In short – they can not be relied upon for hosting your data, which is precisely what their job is. I have been using Hostgator since 4 years now for my professional photography domain www.priyankasachar.com. I started with the US servers after which my account was shifted to India servers following their expansion into India just a month after I signed up. Since then, my experience with HG has been a living hell! Their India team is the most…
  • A drive till neemrana

    Twilight Fairy
    22 May 2015 | 10:01 am
    The first 4.5 months of this year went in coping with the kneecap dislocation and the subsequent MPFL reconstruction surgery I had to get done to fix the ligament that got ruptured. This included intensive physiotherapy for 2 months and even though I am not 100% ok yet, I am at least “kaam chalau” ok. Good enough to go out and be social again. I’ll write more about the MPFL reconstruction journey later. For now I shall talk about another journey – one from Gurgaon to Neemrana, while driving myself (yes, a big deal after surgery) and that too in a brand new car – the new Tata bolt! I…
  • Hair today, what tomorrow! (Review)

    Twilight Fairy
    9 Mar 2015 | 10:58 am
    So I took up the #happyhairchallenge from Garnier almost a month back & at that time my hair had the tendency to be like what I highlighted here! Here’s the journey from a tendency like this –> to using this –> to hair like this –> KIDDING! No my hair didn’t change colour! to this –> (well somewhat) After using the shampoo frequently over a period of a month, following was my experience: In the initial days of usage, my hair would feel soft immediately after the wash and conditioning process. However once my hair would dry properly, it would look rather electrified and I had to…
  • Hair today, what tomorrow!

    Twilight Fairy
    20 Feb 2015 | 10:22 am
    Since the beginning of time immemorial, I’ve had rather long hair (almost knee length or at least butt length for most of my life). Last year on women’s day I chopped my tresses in a bid to do something different, and went in for “shoulder length hair”. I know that counts as “long” for many but for me it was *rather* short going by what I had almost all the time. My biggest problem has always been how to keep my hair free from entangling and avoiding heartbreak (also known as hairfall that results from the aforementioned entangling). My hair is naturally wavy, and it tends to go…
  • Queen’s Luncheon

    Twilight Fairy
    3 Feb 2015 | 1:11 am
    Although I was making the meal & enjoying the luncheon in the aforementioned subject, I wasn’t the queen in question here. It was mostly the British monarch. During my London & Scotland trip, I enjoyed Fish & Chips at various places. One of these places had served the chips or as we call them – potato wedges – with a very tasty minty mushy peas dip that I always wanted to try back home. I had also saved some Lemon Curd from Fortnum & Mason and decided to make the day a tad British my including these flavours in my meal for the day. So here come the scrumptious details. Appetiser: Quick…
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    Ben Werdmüller

  • Market source: an open source ecosystem that pays

    19 Jul 2015 | 2:41 pm
    Open source is a transformative model for building software. However, there are a few important problems with it, including but not limited to:"Libre" has become synonymous with "no recurring license", meaning it's hard for vendors to make money from open source software in a scalable way. As a result, "Open source businesses" are few and far between, except for development shops that provide services on top of platforms that other people have built for free, and service businesses like Red Hat. (Red Hat is the only sizeable open source business.) Even if the cost to the end user is zero, the…
  • Two years of being on the #indieweb

    11 Jul 2015 | 11:37 am
    For the last two years, I haven't directly posted a single tweet on Twitter, a single post on Facebook or LinkedIn, or a photo on Flickr. Instead, I publish on my own site at werd.io, and syndicate to my other services.If Flickr goes away, I keep all my photos. If Twitter pivots to another content model, I keep all my tweets. If I finally shut my Facebook profile, I get to keep everything I've posted there. And because my site is powered by Known, I can search across all of it, both by content and content type.My site is Known site zero. It's hosted on my own server, using a MongoDB back-end.
  • Let's expand the Second Amendment to include encryption.

    3 Jul 2015 | 8:20 am
    The German media is up in arms today because both German politicians and journalists were surveilled by the United States. Meanwhile, Germany is being sued by Reporters Without Borders this week for intercepting email communications. Over in the UK, Amnesty International released a statement yesterday after learning that their communications had been illegally intercepted. (Prime Minister David Cameron also declared his intention to ban strong encryption this week.) France legalized mass surveillance in June.Everyone, in other words, is spying on everyone else. This has profound democratic…
  • Just zoom out.

    2 Jul 2015 | 6:44 am
    Sometimes it's important to step out of your life for a while.I spent the last week in Zürich, reconnecting with my Swiss family in the area. A long time ago, I named an open source software platform after a nearby town that my family made their home hundreds of years ago: Elgg. I hadn't been back to the town since I was a child, and visiting it stirred echoes of memories that gained new focus and perspective.I grew up in the UK, more or less, and while I had some extended family there, mostly they were in Switzerland, the Netherlands and the United States. I've always been fairly in touch…
  • If we want open software to win, we need to get off our armchairs and compete.

    24 Jun 2015 | 9:59 am
    The reason Facebook dominates the Internet is that while we were busy having endless discussions about open protocols, about software licenses, about feed formats and about ownership, they were busy fucking making money.David Weinberger writes in the Atlantic:In the past I would have said that so long as this architecture endures, so will the transfer of values from that architecture to the systems that run on top of it. But while the Internet’s architecture is still in place, the values transfer may actually be stifled by the many layers that have been built on top of it.In short, David…
 
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    Growmap

  • How to Grow Your Small Business

    Dana Davis
    24 Jul 2015 | 4:55 pm
    If you have a successful business, the next step is to help it grow. This can mean adding new locations, expanding your market, aligning with another business, or adding an online presence. Not only are there new things that you have to do, but you also have to keep doing what you did to make your business successful—have the proper insurance, budget, advertise, and provide high quality products or services. Making your business larger can be as difficult as getting it to a point where it’s financially successful, but you’ve already done that. That means that you have the ability to…
  • Getting Your Personal Finances in Order Builds Your Business Credit

    Dana Davis
    23 Jul 2015 | 9:23 am
    Too many entrepreneurs who put everything they have into a startup do so without making the best possible plan to build their new company’s credit. That’s not to say that they don’t make a plan. It’s just that the relationship between personal and business finances is complicated, but the core issue is simple: While you do want to keep business and personal finances separate, the business will not have credit of its own to use to secure loans for a while. Unpacking the Relationship The first thing to understand about using your personal credit to help establish business credit is that…
  • 5 Ways to Turbocharge Your E-commerce Brand on Social Media

    Jeff Foster
    22 Jul 2015 | 10:38 am
    Social media marketing is about much more than just having Twitter and Facebook buttons on your home page. If you want to get the most out of social media for your e-commerce business, then you need to build trust, brand awareness, and real relationships with your customers. This isn’t complicated – although it’s surprising how many e-commerce sites get it wrong. It does take a lot of effort, but there are proven strategies that really work. Here are a few to get started with. Great Content, Not Sales Pitches Would you watch a television channel that shows nothing but boring ads? Of…
  • Is Creating Invoices Painful? How to Make it Easy

    Gail Gardner
    21 Jul 2015 | 5:12 pm
    It always surprises me that small businesses and freelancers are still creating invoices manually because there are free invoicing solutions available that work much better. Simply creating the invoices isn’t the important part. Tracking whether you’ve been paid or not is! While we can send invoices in PayPal and it has some elementary tracking ability, invoicing solutions provide far better tracking. Take, for example, Due.com. Even their free version allows you to manage clients, projects, and tasks. The home page of the dashboard (shown below) shows you how many overdue…
  • The Dynamics Behind the Social CRM Evolution

    Roxanne
    20 Jul 2015 | 7:30 am
    It’s no news that customers have started using social media as a way to communicate feedback to brand products and services. Social media platforms have transformed into both community and CRM channels. In a SlideShare presentation (found here), Paul Greenberg talks about the social customer: “A social transformation – a revolution in communications that impacts all institutions, businesses included” (slide 3). The social customer controls the conversation on review websites (such as Yelp), social networks and communities (Reddit, Facebook pages and groups, Twitter, Review websites),…
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    www.best-cellphone-plans.com

  • Best Prepaid Cell Phone Plans Worth a Look

    Hassan
    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The 8 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
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    Social Media Bird Brain

  • Turn Your Unopened Emails Into Opportunity For Engagement

    2 Jul 2015 | 2:43 pm
    Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a
  • Did NGO Fundraising Help Kill the Poppy Seller?

    20 May 2015 | 12:00 am
    Royal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII. Besides volunteering for the Royal British Legion, Olive Cooke - a pensioner - also gave to several other
  • On a Mission to Measure

    6 May 2015 | 12:00 am
    Late last week I ran across these articles and wanted to share them with you. Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks
  • The Cost of Fundraising Through Social Media

    29 Apr 2015 | 12:00 am
    This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an essential part of
  • 20 Apr 2015 | 2:28 pm

    20 Apr 2015 | 2:28 pm
    Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it
 
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    Corporate Eye

  • Customer Journey Maps: Taking the Scenic Route

    Lucy Nixon
    13 Jul 2015 | 12:57 am
    Most of us are very well connected these days. I’m not talking about knowing the right people, but about technology—smartphones, tablets, and laptops give us a lot of mobility and potential to do research and shop from just about anywhere. That is why it is important for businesses to show a unified front when it comes to customer experience. Your site should look the same and have the same functionality no matter what device you’re using. The path to purchase isn’t straight and narrow, it’s now a winding path— or maybe stepping stones are a better analogy, as we…
  • Customer Service, Scripts and the Other Lucys

    Lucy Nixon
    9 Jul 2015 | 12:58 am
    How many other people have the same name as you? There are a lot of Lucy Nixons. As well as several in the UK, I know there’s an estate agent in America, as well as a Lucy who does equine Reiki treatment. In Australia there’s an illustrator and a cyclist… and there must be more. Plenty of scope for confusion, especially since we obviously have similar email addresses. In recent weeks I have: fended off multiple invitations to join TV shoots as a makeup artist (I get the shooting schedules, including which star is in which taxi and where they are going) received the cyclist’s…
  • Psychology of Logo Designs

    Lucy Nixon
    2 Jul 2015 | 4:06 am
    We don’t often post infographics, but I did like this one that Chris Landry from Colourfast sent to me, so I thought I’d share it. Chris says “There is a lot more to logo designs than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business…the importance of choosing an appropriate logo for your business becomes all the more important.”  Psychology of Logo Designs
  • Communication, Jargon and Recruiting

    Lucy Nixon
    16 Jun 2015 | 12:43 am
    Today’s post comes from Chris Lee, and talks about choosing when to use different kinds of language when recruiting: using the right tool for the job. I thought it aligned neatly with our earlier posts about plain English, and with our posts about recruitment. Over to you, Chris… Effective communication during the recruitment process Normally, when a business tries to communicate what it does to the wider population it tries to avoid using esoteric terminology. However, it becomes necessary to use industry-specific terms when advertising job roles and recruiting new staff. The…
  • How to tell your innovation story (in 5 inventive steps)

    Den Cartlidge
    4 Jun 2015 | 4:51 am
    Most companies understand the value of innovation, or at least they say they do in the research and development part on their website… We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include at least some R&D content on their websites (although some do it better than others). So what’s the best way to…
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    Uber.la - tech reviews, opinion and wit

  • Content Marketing Metrics – 2015 Mid-year Uber.la

    jmacofearth
    26 Jul 2015 | 9:09 am
      Here is this chart on Mid-year Content Marketing Stats. I've been blogging here now for going on 6 years. And after doing this I am beginning to learn a few things. My big ah ha moments are this: 1. Consistency is important. Write and publish once a week to keep Google's search spiders happy and [...] The post Content Marketing Metrics – 2015 Mid-year Uber.la appeared first on uber.la.
  • Apple Watch Review: My 30-days as Dick Tracy

    jmacofearth
    21 Jul 2015 | 11:45 am
    Let's see how the Apple Watch has become more than a watch in my first 30-days with it. The post Apple Watch Review: My 30-days as Dick Tracy appeared first on uber.la.
  • Google Plus and StumbleUpon Fall Off the Social Radar

    jmacofearth
    18 Jul 2015 | 3:01 pm
    It's official. I'm taking G+ and StumbleUpon off my little social sharing tiles on the bottom of all of my websites. They are now officially distractions. The post Google Plus and StumbleUpon Fall Off the Social Radar appeared first on uber.la.
  • Windows 10 *HOME* Will Have Mandatory Updates. Um, WTF?

    jmacofearth
    17 Jul 2015 | 6:38 am
    Everyone needs Windows 10 to be a success. I repeat, shouting, "Everyone Needs Windows 10 to be a success." It's no wonder some of the press is coming out and trying to spin the forced update story in a positive light. It is an awful idea. Almost as bad as "metro" was with Windows 8. [...] The post Windows 10 *HOME* Will Have Mandatory Updates. Um, WTF? appeared first on uber.la.
  • BI #FAIL: Where Has Business Insider Left Their Minds?

    jmacofearth
    16 Jul 2015 | 11:34 am
    BI has some rethinking to do. Are they going to continue to post sensational media/entertainment hyped articles to drive up their traffic, or are they going to listen to their loyal readers and get back to their name: BUSINESS Insider. The post BI #FAIL: Where Has Business Insider Left Their Minds? appeared first on uber.la.
 
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    Seldom Seen Kid

  • Russia Issues Selfie Guide

    Matt Churchill
    9 Jul 2015 | 3:07 am
    The Russian government has launched a guide to taking selfies, or more specifically, when NOT to take selfies. The press conference transcript is here if you want to read/Google translate it in it’s full entirety (clue, it’s in Russian). A particular stand out line from the press conference offers a stark warning: “We want to […]
  • Four Reasons Community Managers Need to Know Paid Media

    Matt Churchill
    29 Apr 2015 | 3:30 am
    The convergence of social media and paid media means that Community Managers must add another string to their ever-growing bow. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid […]
  • #fornicforpromotion Watford Players Tweet Support for Nick Cruwys

    Matt Churchill
    13 Mar 2015 | 1:32 pm
    Watford players tweeted their support for Nick Cruwys, the Watford supporter who was attacked following the game with Wolverhampton Wanderers, in unison this evening (Friday night) prior to the home match against Reading tomorrow (Saturday). The team, who have been in the news for sad reasons this week, showed their humility and respect in what […]
  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
  • If you think #PR and #socialmedia should stay away from Paid Media, pack up and go home

    Matt Churchill
    3 Feb 2015 | 3:11 pm
    Running Paid Media campaigns now must be considered part of the ‘must have’ armoury of PRs. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid Media can bring to […]
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    Technology & Marketing Law Blog

  • If You’re Going To Incorporate Online T&Cs Into a Printed Contract, Do It Right–Holdbrook v. PCS

    Eric Goldman
    27 Jul 2015 | 6:23 am
    Photo credit: broken chain // ShutterStockThe plaintiff runs a pediatric dentistry. It retained defendant PCS to provide cloud services. The dentistry alleges that PCS subsequently locked it out of the cloud services improperly. The dentistry sued PCS for the lockout, and PCS sought to arbitrate the case based on an arbitration clause. When the dentistry retained PCS, it signed a “Managed Support Plan” contract. PCS delivered this file electronically but he dentistry could not accept the Managed Support Plan electronically. Instead, it printed out the file and physically signed…
  • Seventh Circuit: Data Breach Victims Have Standing Based on Future Harm

    Venkat Balasubramani
    24 Jul 2015 | 8:56 am
    Shutterstock / SoulCurry – I love My Privacy Plaintiffs sued Neiman Marcus on behalf of a putative class alleging claims arising out of a 2013 data breach. Neiman Marcus informed its customers (in 2014) that an attack had occurred and 350,000 cards had been exposed. Neiman Marcus first learned of fraudulent charges in December 2013, but according to plaintiffs, Neiman Marcus kept the information confidential so as to not disrupt the “lucrative holiday shopping season”. Neiman Marcus’s position was that while card information was compromised, no other sensitive information was…
  • Are You Smarter Than a 2L? (Internet Law Edition)

    Eric Goldman
    21 Jul 2015 | 9:26 am
    Photo credit: Filling out Answers on a Multiple Choice Test // ShutterStockI created a small number of multiple-choice review questions for the 2015 edition of my Internet Law casebook. Over time, I plan to add many more questions, so this is just a tentative start. Still, for your fun and amusement, here are the questions. I did include an answer key in the book, but buried at the back, and I’m not going to post the answers here to avoid the risk of spoiling the fun for the students. Plus, I expect most of you will find these questions really easy. But if you spot any ambiguities in…
  • 2015 Internet Law Casebook Now Available

    Eric Goldman
    20 Jul 2015 | 9:39 am
    I have posted the 2015 edition of my casebook, Internet Law: Cases and Materials. It’s available in three formats: PDF ($8), Kindle ($9.99) and hard copy ($20 + shipping/tax, and it includes a free PDF on request). The $8 PDF price is the same price as the last few years, and I bumped down the hard copy price from $24 last year. As usual, if you’re an academic or going to be teaching the course, email me for a free review copy plus my slides/notes if you want them. Because I’m on leave this year, I’m not teaching the course for the first time in 20 years. As a result,…
  • Sending Emails Isn’t Workplace Stalking–People v. Marian

    Eric Goldman
    19 Jul 2015 | 8:22 am
    Do you remember the 1990s debates over whether cyberspace is a “place,” and why that might matter? Yeah, we’re back to that. This case involves N.Y. Penal Law § 120.45(3), which occurs when a person (emphasis added): intentionally, and for no legitimate purpose, engages in a course of conduct directed at a specific person, and knows or reasonably should know that such conduct: (3) is likely to cause such person to reasonably fear that his or her employment, business or career is threatened, where such conduct consists of appearing, telephoning or initiating communication or…
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    shesgotclients.com

  • Sharing Social Proof Without Seeming Like You’re Bragging

    Christine
    22 Jul 2015 | 8:46 pm
    Is it possible to share “social proof” and client successes in social media without sounding like you’re boasting? You likely have wanted to, but may have held back for fear of sounding like “that” kind of person. No one wants to be thought of as boastful, right? I look at it differently. In The Science of Getting Rich, Wallace Wattles talks about the Impression of Increase. “Increase is what all men and all women are seeking; it is the urge within them, seeking fuller expression. The desire for increase is inherent in all nature… the normal desire…
  • The Most Important Business Areas to Automate

    Christine
    15 Jul 2015 | 8:30 pm
    Many business owners are simply doing too much. With no systems in place, entrepreneurs are manually creating all their marketing, handling follow up, responding to inquiries, managing assistants and employees, fulfilling orders, and on and on. “I just need to work harder and longer is all,” they tell themselves. That is, until they find themselves sick and on the brink of burnout. Fortunately, we now have access to amazing tools to help us accomplish exponentially more than we could do by ourselves. Yep, technology is the key, and it equals freedom. Of course I’m not saying that the…
  • You Should Stop Doing This in Social Media

    Christine
    1 Jul 2015 | 8:07 pm
    In this video, I’m revealing the one thing you need to STOP doing in social media. Doing it won’t get you clients. It won’t help you build trust with your ideal clients. It won’t create raving fans for your biz. It’s time to cut it out! Of course, I also share what you should be doing instead. Let me know if you’re guilty of this, and what you’ll begin doing to turn it around!
  • The 3 Biggest Reasons to Hold Your Own Live Events

    Christine
    17 Jun 2015 | 8:55 am
    I’ve been holding my own successful live events and workshops for over 6 years, and I’ve found that sharing your message, expertise and passion live and in person is an AMAZING way to serve more people and touch more LIVES. When you’re up to some big work in the world, sharing your gifts in person and up close is truly magical, and it’s one of my favorite things to do. Yet, you may feel trepidation if you haven’t held your own event before. Or, you may already be holding events, but deep down you know it’s time to play bigger. I get it! I was terrified in the beginning and…
  • 5 Simple Steps to Holding Your Own Profitable Live Events (Free Training!)

    Christine
    11 Jun 2015 | 5:44 pm
    I’ve been holding my own successful live events and workshops for over 6 years, and recently it occurred to me: Many people have asked me how I do it, but I’ve never actually taught it! (Must be because I’m so busy running the actual events! :)) Up until now, I’ve only shared strategy and how-to around events with my Impact Academy students. But I know that many in my community, including YOU, “get” that sharing your message, expertise and passion live and in person is an AMAZING way to serve more people and touch more LIVES. You’re up to some big…
 
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    Online Marketing Blog - TopRank®

  • What You Need to Know About Playing High Stakes Content Marketing

    Ashley Zeckman
    28 Jul 2015 | 3:30 am
    The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce. What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
  • Why Content Marketing is Imperative for the Future of Public Relations

    Lee Odden
    27 Jul 2015 | 4:40 am
    Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as the future of digital PR evolves. This is a topic I’ve advocated for the past 3 years, starting out as a warning and now a reality. Major changes in the digital marketing and PR world have revealed how social technologies, devices and…
  • Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer

    Ashley Zeckman
    27 Jul 2015 | 3:30 am
    It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked. Current customers are a goldmine of information that can be used to draw in new customers. In 2013, Nielson found that 68% of people trust online opinions from other consumers. Did you notice that the study didn’t say that consumers trust “marketers”, instead it mentioned “other consumers”. We often talk about executing all digital marketing tactics with customers in mind. Sometimes we fall into the trap of…
  • Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

    Ben Brausen
    24 Jul 2015 | 2:45 am
    How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull…
  • 4 Tips for Building the Perfect Content Marketing Sundae

    Ashley Zeckman
    23 Jul 2015 | 3:30 am
    There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of toppings. You have to be careful not to overdo it with a blast of different flavors which can cause the sundae to become muddled and headed for the trash can. Content marketing programs often start strong with a great base, but the desire to create a quantity of content instead of focusing on the quality of ingredients can cause it to fall short. In 2011, Gartner predicted that by 2020, 85% of of customers will manage their…
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    Nathan T. Wright

  • Volkswagen Bus

    Nathan T. Wright
    7 Jul 2015 | 6:14 pm
    This banged-up old Volkswagen bus sits on my friend’s property in Wisconsin. I see it once a year and I’m always captivated by it. So I made this drawing.
  • Trap Queen infographic

    Nathan T. Wright
    28 Jun 2015 | 6:13 pm
    Did I get the math right?   Inspired by this Vox.com article.
  • One week with the Apple Watch

    Nathan T. Wright
    26 Jun 2015 | 1:05 pm
    We secured a few Apple Watches at work and I’ve been wearing one for a week. Here are some observations. The Apple Watch is clearly meant to augment the iPhone, but not replace it. It’s good at showing you stripped-down notifications that are easily dismissed without fumbling for the phone. If you need a new device […]
  • Ever wonder what the Tooth Fairy really looks like?

    Nathan T. Wright
    17 Jun 2015 | 8:34 am
  • When was your last vacation?

    Nathan T. Wright
    27 Apr 2015 | 12:14 pm
    This passage from The Wild Muir: Twenty-Two of John Muir’s Greatest Adventures keeps punching me in the face: Few places in this world are more dangerous than home. Fear not, therefore, to try the mountain passes. They will kill care, save you from deadly apathy, set you free, and call forth every faculty into vigorous, enthusiastic action. […]
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    Kneale Mann | Leadership

  • Taking a Summer Attitude

    Kneale Mann
    27 Jul 2015 | 3:50 pm
    We are in the middle of a heatwave in North America right now. I’m in Canada and temperatures are hovering around 30-35° celsius which is 86-95° fahrenheit. I live in a part of the world where it can dip down to minus 20-30 in the winter. So people are out and about, enjoying the warmer climes and some well-deserved time away from work with their families and friends. Backyards are filled with the smell of barbecues and the streets are filled with people on their bikes taking in the vista. Work Less Try Less?I usually think about how to approach work in the summer from the perspective of…
  • Our Strategy is Wrong

    Kneale Mann
    22 Jul 2015 | 1:11 pm
    You may be like me and have had the experience working on and with many teams on business strategy. I grew up with the theory that in order for us to move business forward, we can't do a long list of things each year but rather identify 2-3 objectives and then list the tactics in order to accomplish them. Big data, big science, and the shared economy have torn that apart. Phillip Evans outlines the models most of us have been deploying are out dated and invalid. __________________________________________________________________Kneale Mann | People + Priority = Profit
  • Conform and Fail

    Kneale Mann
    18 Jul 2015 | 7:03 am
    Mignon McLaughlin was an American journalist and author. In the 1950s she began publishing aphorisms - a pithy observation that contains a general truth. My favorite was; "Society honors its living conformists and its dead troublemakers."We do look at those who blazed a path before us with admiration but how often do we grasp the uphill climb each had to endure? It's not easy to share a new idea until it’s adopted by others. But without the bravery to share it, the idea goes nowhere.Lead firstLeonardo da Vinci, Ruth Bader Ginsberg, Benjamin Franklin, Marie Curie, Elon Musk, Susan B.
  • Diversity and Bias

    Kneale Mann
    14 Jul 2015 | 2:30 am
    My grade 10 history teacher once said; “There is no such thing as an unbiased opinion”. He was saying that in the context of news reporting and history writing but we all have our biases, opinions, and perspectives in all aspects of our lives.Vernā Myers works on diversity every single day and confirms she has her points of view that show up even with her efforts toward fairness. The stats are heartbreaking. In the U.S. alone, a black man is 21 times more likely to be shot than a white man.  Our biases are ending lives and it's up to each of us to change that. This isn't something…
  • Respect and Trust

    Kneale Mann
    10 Jul 2015 | 2:00 am
    My best friend and his wife are renovating their basement. The project started a couple of months ago and it’s been quite an adventure to watch. We talked about his search for a trustworthy crew. As luck would have it, a former high school buddy does home renovations for a living and is doing a great job on the basement. When we think of certain industries, we often begin from a place of mistrust because someone we know had a bad experience with a lawyer. You got ripped off by a landscaping firm that didn’t do what they said they’d do. My cable provider keeps saying my intermittent…
 
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    Sydney: Unfiltered.

  • I’m moving out.

    Sydney
    23 Jul 2015 | 10:48 am
    It’s been close to seven years. I started in Florida, then Chicago, then Austin, then middle-of-nowhere Illinois, and now glorious SoCal. Over the last seven years I’ve learned a lot about myself. This is a story I’ve told a bazillion times, but if you’re new here, I’ll get you caught up. Let’s talk labels: in […] The post I’m moving out. appeared first on Sydney: Unfiltered..
  • Life is not a straight line. And the Unfiltered Manifesto.

    Sydney
    20 Jul 2015 | 11:48 am
    Last week, I posted a little diddy inspired by Hector and the Search for Happiness, a sweet flick on Netflix that I’m kind of obsessed with. Shortly after posting it, I got a comment from “Concerned Friend.” First reaction: “Concerned Friend” – this can’t be good. Keep reading. Gasp audibly. Kind of shocked. Here’s the […] The post Life is not a straight line. And the Unfiltered Manifesto. appeared first on Sydney: Unfiltered..
  • Europe, here we come!

    Sydney
    15 Jul 2015 | 7:35 am
    Fun fact about Sydney: My dad is a travel writer. He has been writing about the cruise industry since I was a kid. As kids, we didn’t really “do” holidays or birthdays, in that we didn’t do gifts, but we went on trips. By the time I graduated college, I had been on 18 cruises, […] The post Europe, here we come! appeared first on Sydney: Unfiltered..
  • Avoiding unhappiness is not the road to happiness.

    Sydney
    14 Jul 2015 | 4:28 pm
    Last weekend, Barry and I watched “Hector and the Search for Happiness” on Netflix. The premise is as such: Hector is a psychiatrist and he hasn’t changed one damn thing about himself in YEARS. He sets off on an adventure to find out what makes people happy. The movie goes through his journey and he […] The post Avoiding unhappiness is not the road to happiness. appeared first on Sydney: Unfiltered..
  • He sees the best in me.

    Sydney
    10 Jul 2015 | 10:05 am
    June 11th is the day I met Barry. July 10th is the day I consider our dating anniversary, since that was the first day we could actually be together. The part that has ruled the story I’ve always told was that July 10th was also the day I earned my USPA A-License for skydiving, but […] The post He sees the best in me. appeared first on Sydney: Unfiltered..
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    Jeff Korhan - New Media and Small Business Marketing

  • Meditation Practice: How to Be a Better You

    Jeff Korhan
    16 Jul 2015 | 2:30 am
    This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this espisode we are going to talk about a subject I am very passionate about, and that is the meditation practice. You may be wondering why meditation is being discussed on a business podcast. The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a…
  • Make Marketing Your Art

    Jeff Korhan
    13 Jul 2015 | 8:58 am
    I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft. Not to take anything away from the rest of us, it occured to me the same is true for business owners and employees alike. Whether we think of it that way or not, our work is our art. To have the…
  • Personal Branding: How to Achieve Consistent Marketing Clarity

    Jeff Korhan
    29 Jun 2015 | 1:06 pm
    This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is the real deal. Larry’s fresh perspective on all things will help you sharpen your thinking and stand out to be known for what you do best. Our Featured Guest: Larry Winget Larry Winget is a bestselling author, television personality, social commentator and…
  • Mapping the Ideal Customer Content Experience

    Jeff Korhan
    19 Jun 2015 | 2:54 pm
    David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, selling, and customer service, it’s time to recognize its role for adding value to the customer experience with your products and services. In short, if you want to attract and retain more customers and enjoy…
  • Adaptive Content: How to Map and Manage the Buyers Journey

    Jeff Korhan
    15 Jun 2015 | 2:32 am
    This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. While this may seem idealistic, it is indeed possible if you make the effort to map out your buyer’s journey and continuously make experience-based adjustments. If you really care about being the best in your market and serving your customers well, I’m confident…
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    Phil Gerbyshak

  • Empowering Small Business – Social Selling with Phil Gerbyshak (interviewed by Dave Kauffman)

    Phil Gerbyshak
    27 Jul 2015 | 5:30 am
    The tables were turned recently when I had the chance to speak with Dave Kauffman on the Empowering Small Business Show about how small businesses can best use social selling techniques to build their businesses, as well as talk about the 3 biggest pitfalls small business owners must guard against when using social media for their business. My piece starts at about 24:20, though the first person on the show is also quite interesting, where Maria Zavala discusses all about changing the world by empowering women. Give my interview on the Empowering Small Business Show a listen and let me…
  • Got a Social Media Strategy? Start with these 7 questions [infographic]

    Phil Gerbyshak
    27 Jul 2015 | 5:30 am
    Do you have a social media strategy? Do you even know where to get started creating your social media strategy? This handy infographic can point you in the right direction, and while it is no replacement for working with someone who does social strategy every day, it should at least get you pointed in the right direction. Infographic courtesy of: Sprout Social. The post Got a Social Media Strategy? Start with these 7 questions [infographic] appeared first on Phil Gerbyshak.
  • SuperHero Social Salespeople Need Great Content

    Phil Gerbyshak
    24 Jul 2015 | 6:47 am
    What do salespeople need to become superheroes? Content baby! How can they transform – and why? There’s an infographic for that.   Thanks to Sales For Life for creating this great infographic about how content transforms salespeople into superheroes. The post SuperHero Social Salespeople Need Great Content appeared first on Phil Gerbyshak.
  • David Forbes – Science of Why with @PhilGerb

    Phil Gerbyshak
    23 Jul 2015 | 4:30 am
    It’s not every day I get to talk to a brilliant neuroscientist. Actually, it’s been never.  So when I got the opportunity to talk to Dr. David Forbes, author of The Science of Why, I jumped at it. I really didn’t know what to expect. David was extremely open on the interview, and answered all my questions about how one could implement the strategies in his book, the MindSight® tool he and his team use to help big brands better market, and much more. We talked about 30 minutes this time. My first attempt didn’t record, and we talked for an hour that time, and I…
  • Jeanne Bliss – Chief Customer Officer 2.0 – Conversations with @PhilGerb

    Phil Gerbyshak
    21 Jul 2015 | 6:30 am
    In this video, I interview someone who knows a thing or two (or 500) about customer experience, Jeanne Bliss, author of the new book, Chief Customer Officer 2.0. Many years ago I was first introduced to Jeanne, when the first edition of Chief Customer Officer came out. It was a great book, and if Jeanne just updated a few case studies, this would still be a great book for anyone who delivers customer experience. But Jeanne, being the overachiever she is, put out a completely different book, filled with things you can do to take your organization from where you are straight into your…
 
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    Social Media University, Global

  • Getting SMUG in Schuyler

    Lee Aase
    23 Jul 2015 | 12:38 pm
    I’m in Schuyler, Nebraska today for the Benedictine Development Symposium, which meets every two years for several days of learning about relevant topics. I spoke to this group in 2013 for a couple of hours, and today they wanted me to come back for some more hands-on training and in-depth discussion. We had a great morning together, and so I’m using this post to both demonstrate blogging and as a way to recap and provide links to some of the resources. We created a closed Facebook group they will be able to use to share resources and plan for 2017. The major benefit of a group is that…
  • A Visit from Some Very Good Danes

    Lee Aase
    30 Jun 2015 | 6:32 am
    This week we have visitors at Mayo Clinic from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark. I enjoyed meeting them last night at a reception and dinner they hosted (for the next few hours you can see the Periscope video of the gathering), and today I will be presenting the work of our Mayo Clinic Center for Social Media. My presentation is scheduled from from 10-11 a.m. CDT, and I plan to Periscope the Q&A session from our Mayo Clinic account. That should start around 10:40 CDT. If you’re on Periscope, follow the Mayo Clinic…
  • Web Replays Extend Periscope Views

    Lee Aase
    24 Jun 2015 | 7:18 am
    In addition to its being owned by Twitter, one of Periscope’s positives (as compared with rival Meerkat) was that its broadcasts have some enduring quality (24 hours.) But as a mobile-mainly platform, one of Periscope’s limitations had been that archived broadcasts could only be viewed on the iOS or Android apps, not on the Web. That just changed yesterday: https://twitter.com/periscopeco/status/613463465328402432 So, for example, here’s a broadcast from Kim Garst (shared with me by colleague Tony Hart) on how to promote your Periscope broadcast. You can watch it until…
  • Joining Patients in their Online Health Journeys

    Lee Aase
    19 Jun 2015 | 5:09 am
    I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense. My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.” Here are my slides: For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN). And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and…
  • A Resourceful Recognition

    Lee Aase
    19 May 2015 | 5:29 am
    Six years ago this month that I did a presentation called “The $4-a-month Online Newsroom (and other MacGyver tips)” in Chicago at a Ragan Communications conference. I’m speaking today at the IABC Great Plains conference in Bismarck, ND at the invitation of Tracie Bettenhausen, who was in that Ragan audience back in 2009. More on that in a future post. But for now, here’s a MacGyver-themed video some members of my team produced and showed at our Mayo Clinic Communications Division meeting last week, recognizing my 15-year anniversary at Mayo Clinic. Thanks to Jason…
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    AreWeConnected.com

  • Can you change the title of your Facebook Page?

    Mike Mueller
    24 Jul 2015 | 5:00 am
    Sharon asked, and I was just about to say, "Nope. you're screwed". Luckily I looked first. Here's how you can change your Facebook Page Title to something better. Continue reading → The post Can you change the title of your Facebook Page? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Why is my TubePress plugin broken?

    Mike Mueller
    22 Jul 2015 | 8:50 am
    TubePress was a fabulous plugin! Are you now getting an error on your page where TubePress should be working? Here's why and how to fix it. (there's a free version and a not so free version) Continue reading → The post Why is my TubePress plugin broken? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    Web Talent Marketing » SEO & Internet Marketing Blog

  • Listen to Justin on SEMrush’s Digital Marketing Podcast

    Justin Emig
    27 Jul 2015 | 11:05 am
    At Web Talent, you know us as a team packed full of thought leaders who have been featured in numerous publications, speaking about anything from search engine optimization, to social media marketing, to paid search marketing, to conversion rate optimization, and everything in between. While our brand and style of search marketing has earned us numerous clients, drove significant return on investment for our clients, as well as allowed us to build one of the premier search marketing teams in the industry, our thought leadership remains the most important element of what we do. A few weeks…
  • What we are Reading in Digital Marketing this Week (07-24)

    Anna Horn
    24 Jul 2015 | 12:30 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • How to Report on Social Media

    Anna Horn
    20 Jul 2015 | 8:20 am
    **Previously we published a post in 2013 entitled “How to Report on the Value of Social Media”, this is the updated version perfect for 2015 and able to get you finding all the right numbers** Social media has become an incredible part of not only our everyday lives but the purchase cycle as well. As part of looking for reviews of products, consumers will typically stumble across a brand’s social media pages. From these accounts they will learn about the brand and their customer service style. This knowledge will then either solidify or change their perceptions of the brand.
  • What we are Reading in Digital Marketing this Week (07-17)

    Anna Horn
    17 Jul 2015 | 12:45 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • The Importance of Paid Social Media

    Erica Brandt
    13 Jul 2015 | 7:15 am
    Investing in social media should be part of every digital marketer’s campaign. However, simply creating accounts, posting content, and engaging with followers doesn’t hold the same weight it used to. Thanks to ever changing algorithms the game has changed. Communicating your message and promoting your brand on social media for free is still ideal, but engaging customers with paid social media has become increasingly popular and successful. Adding a paid element to your posts helps to expand their reach and increase engagement among your fans, followers, and friends. The good news is that…
 
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    SociableBlog

  • How Big Data Can Help Your Digital Marketing Campaign

    Robert Conrad
    13 Jul 2015 | 10:12 am
    One of the biggest struggles and perhaps biggest opportunities for social media marketers is interpreting and acting upon qualitative information, rather than getting caught up in big data. Trying to extrapolate useful data from thousands upon thousands of posts may seem insurmountable, but due to a recent partnership between Google and Twitter last May, its relevancy in the marketing realm cannot be discounted. At that time, Twitter granted Google access to its firehose, which sprays nearly 9,000 tweets per second, into “crawlable” results. The intention for this is to provide timely…
  • Five Ways to Find Blog Topics Ideas Using Social Media

    Ashley Sanford
    2 Jul 2015 | 8:37 am
    What to write about? What to write about? What to write about? This is a question that keeps creeping into a bloggers mind every now and then. For me, it’s something that often bothers me while I’m showering, travelling, feeding my cat, and going about the daily humdrum of my life. Note, I am someone who is deemed to be tremendously creative. However, finding the most insightful, interesting, trending and educational topic in my blog’s niche every day, and I mean every day, is not a piece of cake. Sometimes, it can take hours of thinking and contemplating. They say the best ideas just…
  • Facebook Instant Article and Its Potential as a New Publishing Format

    Bidisha Gupta
    9 Jun 2015 | 9:44 am
    A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic…
  • Advanced Search Operators For Link Building (Infographic)

    Brandon Leibowitz
    8 Jun 2015 | 11:12 am
    The death of old SEO tactics has left several webmasters and their websites in the limbo. While most have successfully latched on to the new parameters set by Google, quality backlinks have been a matter of concern for many. Taking into consideration, this problem that most web masters are facing today, I’ve created an infographic which highlights intelligent use of Google search to come out as winners. In other words, the infographic sums up the most effective search operators that webmasters must be aware of. These search operators help unravel a wealth of backlinking and other SEO…
  • Social Media Is A Lead Generation Gold Mine

    Justin Hartzman
    3 Jun 2015 | 8:50 am
    In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those posts and a ton of others like them occur every…
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    adesblog.com

  • Motivation, Ability & Attitude

    admin
    24 Jul 2015 | 12:57 am
    All things being equal, from my observation success or failure of a startup boils down to three main characteristics of its staff: Motivation, Ability & Attitude. This of course, first and foremost applies to the founder, followed by his/her team that supports him/her behind. Motivation – is the founder motivated to make his startup-idea a success? Is this his own idea that he is passionate about? Or was he put in charge of this startup by someone else (board, investors..)? Level of motivation that a founder has for his startup-idea plays a major role in the success of his startup.
  • Snapchat at a Glance

    admin
    15 Jul 2015 | 12:53 am
    Snapchat is becoming more than just a messaging app between teenagers. It’s transforming itself into a powerful media communication platform not only between users, but also between brands and users. What’s Snapchat? – Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears from the screen – unless they take a screenshot! Its LIVE feature has been quite popular recently generating a lot of buzz on the web. This is how you can access the LIVE section and see what’s going on in the world. 1) After you…
  • Book Review: The Four Steps to the Epiphany

    admin
    4 Jul 2015 | 6:40 am
    My Rating: 9/10The Four Steps to the Epiphany – It’s a must read book for all Tech Entrepreneurs. Newer version of the book is called The Startup Owner’s Manual. Author of the book Steve Blank, was the lecturer of Eric Ries who popularized the Lean Startup book/movement. This book will teach you how not to build a company, and to avoid many pitfalls that early entrepreneurs normally do. It’s a highly recommended book that will change the way you approach building and growing startups.
  • Book Review: Don’t Make Me Think

    admin
    11 May 2015 | 12:52 am
    My Rating: 10/10 Don’t Make Me Think – This was one of the first books that I read on usability, back in early 2000s. If you are into web usability and user experience (UX), this is a highly recommended book. It’s one of those foundation books that can set a solid base for someone who is foraying into the field of building usable user interfaces (UI) and user experiences (UX) for the web.
  • Incredibly Awesome Fun Toys for Kids

    admin
    6 May 2015 | 1:53 am
    Plastimake Plastimake is an easy-to-use plastic that you can dip in a hot water and mold it with your hands. It’s non-toxic, super-strong, reusable, lightweight and biodegradable. It’s a great way to have a family fun with your kids. https://www.plastimake.com Kinetic Sand Kinetic Sand is sand that breathes motion. It’s easy to clean, dust-free and never dries out. Playing with Kinetic Sand gives a moment of relaxation for your kids and it’s great for their fine motor, sensory and cognitive development. http://www.wabafun.com/kineticsand.php CogniToys CogniToys is…
 
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    prTini

  • Infographic: Cision’s 2015 Social Journalism Study

    Heather Whaling
    27 Jul 2015 | 3:49 am
    Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study, that answer is yes: 58% of U.S. journalists say they are happy with their relationships with PR practitioners and listing PR pros as their second most important source for information. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences. Want to take advantage of Cision’s findings to better interact with and build relationships with…
  • Big vs Boutique: Why Bigger Isn’t Always Better

    Heather Whaling
    22 Jul 2015 | 3:00 am
    We’re number 2. And, that’s totally fine with me. Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). Not too shabby for a company that started in my dining room and isn’t even six years old yet. As a super competitive person, it’s uncommon for me to ever be okay with being number 2. But, in this case, I totally am. Here’s why: I have zero desire to grow my company into a large agency. The partnerships we build with our clients and the way we approach our work isn’t scalable like that.
  • Give Gratitude: 3 Tips to Say Thank You

    Heather Whaling
    20 Jul 2015 | 5:00 am
    At 11pm Thursday night, I received a text message from a very important client. Normally, a late-night text – especially from a client – makes my heart skip a beat. I’m typically a glass-half-full kind of person; however, at that hour my first thought tends to be something like “What’s wrong?” But this text served a completely different purpose. It was a text of gratitude, starting with a very simple phrase, “Just wanted to say thanks.” The rest was just as nice. When was the last time you called/texted/emailed/wrote someone with the sole purpose of expressing gratitude? This…
  • Author Q&A: Leading Inside the Box

    Heather Whaling
    19 Jul 2015 | 5:15 pm
    A “cookie cutter” approach rarely works in PR. Same goes for leadership. Each employee in your organization is likely motivated by different things. They prefer to receive feedback in different ways. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. My friend Mike Figliuolo recently published a new book — Lead Inside the Box — to help managers get the best out of their teams by focusing their energy where it will make the biggest difference for each individual. I asked Mike a few questions about the book and how his insights…
  • 10 Desktop Wallpapers for PR Pros

    Heather Whaling
    2 Jul 2015 | 4:00 am
    They say a change in scenery can help boost productivity and recharge creativity. Well, how about simply changing the background of your computer screen? We’ve compiled (and created!) 10 options to energize and inspire, all designed with the PR pro in mind: This background. This playlist. Make some magic happen. (Credit: Geben) Don’t forget to celebrate your accomplishments – big wins or small victories. Then, get back to it and start working toward the next one. (Credit: Geben) Hustle: One of the key ingredients to PR success. (Credit: The Sweet Escape) Just keep tweeting, just keep…
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    themarketingblog.wordpress.com

  • We have just launched TravHQ.com, your gateway to Travel Trends & Insights

    brandingguy
    14 Jul 2015 | 8:03 pm
    Here is a fantastic piece of news for all Travel Marketers, we have just launched www.travhq.com, a B2B website for the travel industry. Here is TravHQ Launch from TravHQ.com. Today, we are happy to let you know, that www.travhq.com is now officially live. To set the background, it was one of those mornings when we were having a conversation with a leading hotel chain and they were aiming for a strong online campaign to increase the inflow of visitors to their properties. Midway during the dialogue we realized that somewhere most of the businesses are expecting technology & digital…
  • 3 Common Problems Fixed With Elevator Maintenance

    brandingguy
    1 May 2015 | 2:26 am
    When someone thinks of an elevator breaking down, there are usually two very different scenarios that come to mind. One would be the scene from Tower of Terror where the elevator plummets thirteen stories causing the demise of everyone on board. The other scenario is much happier and has been portrayed in many television shows where two people are stuck in the elevator for hours and find that a new, passionate romance is blossoming between them. Both cases are far too dramatic and are extremely unlikely to happen in the little known, but extremely important, world of escalator and elevator…
  • SEOlympics: Top Marketing Blogs of India

    brandingguy
    20 Apr 2015 | 2:34 am
    Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality. I am glad to share with you that themarketingblog has made it to the list of Top Marketing Blogs in India published by Search Engine Journal. Considering that I haven’t been blogging regularly, the news comes across as a surprise to me. Perhaps, they would have also looked into the past content and conversations…
  • Panel Discussion at Social Media Week Bengaluru

    brandingguy
    20 Apr 2015 | 1:35 am
    This is coming in tad late, but I guess it’s still worth sharing Earlier in February, I was invited by the Social Media Week team to curate few sessions on behalf of the Travel partner Lonely Planet India. I curated 3 interesting sessions for the panel: Travel Bloggers Meet: Involving some prominent travel bloggers from down-south and other parts of the country Workshop on using Social Media for Travel Marketing Debate: Does the travel industry need sponsored content on social media   The last session i.e. the Debate on Sponsored Content and its usage in Social Media was hosted…
  • Panel Discussion on Digital India at Transforming India Conclave 2014

    brandingguy
    29 Dec 2014 | 12:04 am
    I recently had the opportunity to moderate a panel discussion on Digital India at the Transforming India Conclave at India Habitat Conclave. The discussion was an exciting one and some interesting comments came in from the panelists on the government’s proposed program and their expectations from the same. Here is the video from the session talk. If you have been following the project and are excited with what it promoises, do let me know what are your thoughts in comments below. Filed under: Digital India Tagged: digitalindia
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    Tech in Asia

  • Hiring Screen wants to make hiring more efficient for both recruiters and applicants

    C. Custer
    28 Jul 2015 | 7:30 pm
    Hiring Screen CEO Richard Hanson (right) used to work in HR. He “had been doing recruitment for eleven years,” he told Tech in Asia, when he ran into an obstacle he had dealt with many times before. “One day in particular for a certain role, which was an administrative assistant, I got 196 CVs to look through.” Getting that many CVs is not unusual, said Hanson, but on that day he had that crystallizing moment that so many startup founders have: this is a problem, and I can solve it. The problem, according to Hanson, is that a recruiter’s real job should be to…
  • TiA podcast: the truth about game consoles in China (with Iain Garner of Haogamers)

    C. Custer
    28 Jul 2015 | 6:00 pm
    There’s been a lot of ink spilled about video gaming in China this week following China’s decision to lift the few remaining restrictions on console makers. But what has really changed? Should you believe what’s being written in the Wall Street Journal? Should you be rushing out to buy stock in a gaming console company right now? In this episode of the podcast, Tech in Asia‘s resident video game curmudgeon Charlie Custer dives into all that and more with Iain Garner, the editor-in-chief and founder of Haogamers.com. If you want to understand China’s video game…
  • Getting into Vietnam’s startup scene? Here’s 10 people you should meet

    Anh-Minh Do
    28 Jul 2015 | 5:00 pm
    Lately, there’s been an influx of foreign visitors coming through Vietnam to do events and explore the budding startup ecosystem. New folks might try getting in through their own network. They might even start with us at Tech In Asia for introductions (please do contact us too!) and go for coffee shop meetings from there. But getting to know an ecosystem boils down to knowing the right people. So, for your connecting pleasure, we’ve assembled a list of the top 10 people you should meet when you’re getting to know Vietnam’s startup ecosystem. For our list, we decided on the following…
  • After 25 investments in Southeast Asia, Golden Gate Ventures ups the ante with US$50M fund

    J.T. Quigley
    28 Jul 2015 | 5:00 pm
    Golden Gate Ventures’ founding partners (L to R): Jeffrey Paine, Paul Bragiel, and Vinnie Lauria. Golden Gate Ventures is doubling down on the Southeast Asian startup ecosystem. The early-stage venture capital firm, based in Singapore, today announced a fresh US$50 million fund for the region. Golden Gate Ventures’ second fund includes US$35 million from a host of prominent international investors and advisors, including Eduardo Saverin, co-founder of Facebook; Temasek Holdings, the Singaporean government’s investment arm; and Monitor Capital Partners, a Belgium-based asset…
  • Catch Florian Jourda, Silicon Valley startup Box’s first hired engineer, next month in Kuala Lumpur 

    Louisa Chiew
    28 Jul 2015 | 5:50 am
    If you’re looking for inspiration, this is one meetup you won’t want to miss. Currently on a tour around Asia, Florian Jourda, Silicon Valley startup Box’s seventh employee and first hired engineer will be making a pit stop in Kuala Lumpur in an event brought to you by Tech in Asia and MaGIC on August 13. You can also meet a lot of startups and entrepreneurs in a cosy setting. Florian will share insights into Box’s history and strategies leading up to its success. The content management and collaboration platform thrived in an extremely competitive market and grew from strength to…
 
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    Room 214

  • Facebook Mobile Cover Photo Tips & Tricks

    Brent Walker
    28 Jul 2015 | 4:17 pm
    Ever wonder why some Facebook cover photos look better than others on mobile? The answer is always a great designer (not that I’m biased or anything), but I recently discovered a nifty trick to help less of your hard work get cut off when viewing from a mobile device – and still look great on desktop. Terrible as I am at remembering numbers, I’m always googling “FB cover photo size” (or viewing our quick-reference infographic), and the first answer that always pops up is 851×315, which is what the cover photo displays at on a desktop browser. If your only…
  • Facebook Brings Online Shopping to Social Media

    Alea
    28 Jul 2015 | 2:00 am
    Just in case you don’t already spend enough time on social media, you might also be able to shop there in upcoming months. Online shopping is edging its way into the realm of social media. Sounds a bit dangerous to those of us who don’t need another reason to online shop….On the other hand, this opens up big opportunities for brands. Peer-to-peer payments were a precursor to the concept of social media shopping and earlier this year, Facebook enabled users to pay each other via instant messenger. Anyone can send money to a friend by starting a conversation and clicking the “$”…
  • Is Average Session Duration the Best Fallback for Measuring Performance (When Goals Are Not Used)?

    Gregory Nostrant
    23 Jul 2015 | 3:41 pm
    Interpreting data and analytics is a constant effort here at Room 214, as we support the work we deliver with intricate reporting designed to impact our client’s greater marketing goals. Clarifying and expanding upon data for our clients is foundational throughout our agency. One recent hypothesis that arose was ‘Does the average session duration (spent on a website) correlate with a respected page conversion metric?’ As one would presume, the longer a visitor spends on a website the higher the conversion (engagement) rate. We tackled this thought head on with a sample of six clients…
  • Room 214 is Hiring an SEO Specialist!

    Scott Shelton
    23 Jul 2015 | 10:47 am
    Room 214 is seeking a technical minded individual with capabilities in SEO and content marketing who has exceptional communication, writing, and organizational skills. This position is perfect for the individual who has: 1-3 years of experience in the field of search engine optimization including a developed knowledge of: Keyword research Content recommendations Website/SEO audits Back link analysis The confidence to communicate recommendations about web content (even to the extent of being able to write some of it her/himself) – but also the humility and hunger to learn more Experience…
  • Conflict and Happiness — Two Peas In A Pod

    James Clark
    23 Jul 2015 | 2:00 am
    “Hey — knock it off!!!” More often than not, conflict is seen in a negative light. Children are sometimes interrupted by parents when they argue with a sibling; however, this strategy stifles the child’s ability to work out the problem, and the parent finds herself managing the same battle over and over again. Learning to deal with conflict at a young age leads to children becoming critical thinkers as adults, leading to creative solutions to issues on the job. The conflict + creativity Connection David Burkus wrote in his book that children who are allowed to…
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    BuzzShift.com

  • Office Thoughts of a Paid Media Manager

    Taylon Chandler
    27 Jul 2015 | 2:00 am
    9:27 AM: If I eat an apple, will everybody hate me? 9:28 AM: Nah, I’ll just chew it really slow and they won’t hear it. 9:52 AM: How did people get through the day before Spotify Apple Music? 10:33 AM: What kind of music are we listening to? This has got to go. #NoMoreTrapMusic 11:06 AM: How many snacks is too many snacks? 12:00 PM: Finally, lunch. #LunchTimeIsTheBestTime 1:14 PM: Taylor Swift not being on Spotify is really starting to get to me. 1:54 PM: If no one sees me eat a snack, does that mean I didn’t have one? 1:56 PM: Damn you, squeaky shoes, now everyone saw me get that…
  • 5 Things I Learned at MozCon [That You Won’t Find in the Decks!]

    Loryn Thompson
    22 Jul 2015 | 2:45 am
    After conferences, most marketers crank out a post about their “key takeaways” and “learnings.” We’re not going to do that. Why? First of all, those posts are usually pretty boring. (You know it’s true.) But also, Moz was awesome enough to publicly upload all of the speaker decks, and Unbounce even took notes, so you don’t even need me! You can read the content and form opinions of your own. Instead, I want to talk about MozCon as one of Moz’s own marketing tools. Because that’s what it is, really. MozCon is a way for Moz to earn customers and build brand loyalty for…
  • 3 Things Ted Cruz Could Learn From Taylor Swift

    Eddy Badrina
    14 Apr 2015 | 11:56 am
    Two Internet domain stories about high-profile people came out this week. In one, Sen. Ted Cruz, who had just announced he was running for president, had to face the reality that tedcruz.com is owned by somebody who is using it to support President Barack Obama. (Cruz’s campaign uses tedcruz.org.) In the other, Taylor Swift made news by proactively buying up “TaylorSwift.porn” and “TaylorSwift.adult,” domains that would otherwise become available for anyone to purchase come June 1. The contrast between the two stories highlights how politicians like Cruz, who are in the business…
  • An Insider’s Guide to SXSW

    Eric Swayne
    9 Mar 2015 | 12:08 pm
    Besides being our good friend, Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention, and Founder of DataNarrate, a marketing data consultancy. This year I will attend my fifth SXSW Interactive. I’ve experienced SXSW as both a general conference attendee and as a presenter; I’ve attended dozens of parties (as a VIP or otherwise), and one year I even threw my own little party. It is easily the most mind-blowing week of the digital world, and still one of the most relevant events I have ever attended. My favorite way to describe SXSW is with the phrase…
  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
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    Buzzom

  • Social Media for Retail : 360 Customer Intelligence from Simplify360 and Manthan

    admin
    19 Jul 2015 | 8:55 pm
    Bangalore, 17 July 2015: Social Business Intelligence leader Simplify360 partners with Manthan, a leader in Retail Analytics to build the next-gen Digital CRM and Intelligence Solution for the Retail Industry. Following the partnership, Simplify360 has integrated with Customer360 – Manthan’s signature Customer Analytics Platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications. Commenting on the…
  • The History of Social Media

    admin
    12 Jul 2015 | 7:45 pm
              Social Media started from 1979 with UseNet and it is interesting to see how it evolved with every new player adding some innovation to the system. Here is the detail history, and yes, you will be surprised to see some of the interesting events in last 4 decades.     The infographic is built by Simplify360, leader in Social Media Business Intelligence.
  • Simplify360 launches Certification Program with Digital Vidya

    admin
    12 Jul 2015 | 7:36 pm
    The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- Digital Vidya. According to the terms of the partnership, Simplify360 is going to share their research content with Digital Vidya, which will then be reused or recycled by them to build descriptive content pieces. This…
  • Ajay Alur named Simplify360 CEO

    admin
    10 Jul 2015 | 11:54 pm
    Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients. The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank. Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company. Speaking about the move incoming CEO Ajay says, “I am…
  • #DigitalIndiaWeek: India’s Step Towards E-Governance

    admin
    7 Jul 2015 | 5:47 am
    When the entire world is in support of digitization, why should India stay behind. With the increasing use of smartphone, computers and internet, the process of making a #DigitalIndia has become a lot simpler. Prime minister Narendra Modi’s dream of building an India which is digitally savvy and practices e-governance, e-healthcare and more seems to be booming constantly. This will not just give rise to a huge surge in the employment opportunities but will also increase transparency. With online portals for almost everything, information will be more readily available for the common…
 
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    Position²

  • Best of the Week | How To Optimize Content For Conversions, and much more…

    Team Position²
    24 Jul 2015 | 5:11 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How To Optimize Content For Conversions Content marketing across your website, emails, social media and more can fuel web traffic and leads, but most marketers struggle to align content with a conversion funnel. How can you create and distribute content that will engage relevant audiences? Read this blog to find out! Four Engagement Lessons B-to-B Companies Can Learn From Sports How Facebook And Twitter Fit Into B2B Marketing How I Increased My Email Conversions by…
  • Final Verdict: Programmatic Is Here To Stay

    Team Position²
    24 Jul 2015 | 4:45 am
      The Interactive Advertising Bureau (IAB) recently issued its first revenue report on programmatic display ad revenues in the US. The bottom line: Programmatic buying and selling accounted for more than half of the display advertising revenues generated in 2014. Highlights of the Report Online programmatic display with $10.1 billion in revenues in the US in 2014 accounted for a little over 20% of overall ad revenues of $49.5 billion and 52 percent of the $19.6 billion display market Banner ads generated roughly 80 percent of the display programmatic revenues 2015 will see more inventory…
  • How To Optimize Content For Conversions

    Gauraav Thakar
    22 Jul 2015 | 12:45 am
      If the content you create to captivate your target audience is filled with deep insights and captures attention with your expert grasp of the subject matter you will convert your audience to clients who willingly advocate your brand or organization by sharing your content – infographics, blogs, and social media posts. Follow the step-by-step formula in this blog to optimize your content for conversions. Step 1: Take a Tried and True Asset Just 22% of US marketers have a specific process in place to reuse and repurpose their content. More often than not, marketers are sitting on a…
  • Instagram – Yet Another Platform For Advertisers

    Team Position²
    21 Jul 2015 | 5:33 am
      Instagram has 300 million monthly active users and plans to open up the platform for advertisers. Jim Squires, director of market operations at Instagram, speaking with eMarketer’s Debra Aho Williamson, talked about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram. What can marketers and advertisers expect going forward? Instagram will introduce direct-response ads, the ability to buy ads via an API (application programming interface) and enhance its specific targeting capabilities In addition to the video, photo…
  • Best of the Week | 8 Tips to Leverage Facebook for Business, and much more…

    Team Position²
    17 Jul 2015 | 5:52 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Tips to Leverage Facebook for Business | Position2 Blog Looking to promote your business, enlarge your brand audience? With a constantly diversifying array of internet users signing up for Facebook, a showcase on Facebook for a brand, business, company or entity has become as critical as having a website. Read this blog for 8 ways to boost the visibility of your business page. How B2B SaaS Companies Can Drive Sales with Display Advertising 6 Steps to Content…
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    Jennings Social Media Marketing

  • JSMM Creates Custom Social Media Strategy & Speakers Program for Victorious Life Church; Campaign Generates 6.7 Million Social Media Impressions & Online Donations

    Christina Howard
    27 Jul 2015 | 1:00 am
    Jennings Social Media Marketing created a custom – tailored, digital marketing strategy that focused on booking inspirational speakers in the Kansas City area, who were also entrepreneurs that had overcome adversity in their lives. The campaign started at the beginning of 2015 for Victorious Life Church and has generated 6.7 million social media impressions on Twitter and Facebook, featuring video clips, speakers’ information, inspiring quotes from the guests and more. Bishop Mark Tolbert said, “I’ve been so impressed with the types of guests we have had on Sunday…
  • JSMM Launches Free Digital Assessment for B2B & B2C Brands

    Christina Howard
    20 Jul 2015 | 7:53 am
    Companies large and small are continuously looking for ways to improve their digital presence and drive more online leads. One of the issues they often face is that they have a fragmented strategy and they struggle to understand which area of marketing and sales are best to focus on. While some brands have too many layers and have hit a plateau, others struggle to understand where to invest a limited marketing budget. For that reason, JSMM has created a free, digital assessment that is designed to take a quick snapshot of where you rank today so you can begin to add more sophisticated layers…
  • Integrated Social and Influencer Outreach Strategy Increased B2C Client Sales 40 Percent

    Heather Waugh
    13 Jul 2015 | 7:52 am
    Some businesses and even marketers try to treat social media as an independent marketing strategy. In truth, integrating social media with all other marketing efforts creates a cohesive strategy that presents improvements across the board, thanks to social. For example, a B2C client of JSMM saw a 40 percent increase in sales from last year due to many new improvements and social media integration, including an influencer and designer strategy, a new e-commerce platform, email marketing and social media strategy. Photo credit: Jim / Foter / CC BY Our B2C client is a high-end designer brand…
  • How To Grow Your Small Business: Financing Your Dream

    Heather Waugh
    6 Jul 2015 | 3:33 am
    Before we begin, we want to wish you a big congratulations if you are reading this blog post! Hopefully, it means that your small business has passed the tests of time and you are ready to move to the next level. Most businesses go out of businesses with the first several years so the hard part may be ending, but the ability to grow and scale is your next big challenge. Here are a few tips, strategies and tactics to get you going, and hopefully, create new opportunities for your business. Photo credit: Dave Dugdale / Foter / CC BY Evaluate Your Finances This point may not be new to you, but…
  • Software Development Company Breaks Impression Score Record with Social Media Marketing

    Francie Ronan
    28 Jun 2015 | 9:15 pm
    Each week, we submit reports and success recaps to our clients including lead generation, website traffic, search positioning and social media marketing engagement as part of our agency work, and sometimes these achievements are worth bragging about online.  This week, we want to showcase a quick example of how a B2B client with a targeted geographic area of two cities was successful utilizing an influencer strategy we created. Image Credit: Jason A. Howie / Foter / CC By Influencer Success In the past 30 days, our client reached 262K impressions with a Twitter following of approximately…
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    Jason Yormark

  • My Apple Watch Review: 5 Reasons It Works

    Jason Yormark
    1 Jul 2015 | 9:00 am
    It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look. Would it be too bulky? Uncomfortable? And would it really be worth spending that much on a watch? After a few months of letting the reviews filter in, and actually being able to try them out in a store, I…
  • Being The Underdog Is More Fun

    Jason Yormark
    17 Jun 2015 | 6:50 am
    The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am a hugely competitive person. Not in an unhealthy way by any means, but certainly more so than normal. In all my stops along my career,…
  • Living Life Against The Grain

    Jason Yormark
    10 Jun 2015 | 10:30 am
    I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general. One of the biggest satisfactions I have right now is when I drive to work. For the first 18 years or so of my professional life, I easily averaged at least a 45-60 minute commute to and…
  • 8 Life Lessons I Learned After 40

    Jason Yormark
    20 May 2015 | 10:55 am
    For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. As I got older, and my career shifted into more of a managerial/operational mode, I didn’t feel as motivated to write about those things anymore and started to want to write more about whatever inspired me. It was the only way I could find the motivation to continue writing. As I close in on the first year of my 40s, I’ve thought a lot about what I’ve learned in my life. For whatever reason, when you turn 40, you all of sudden become “wise” and…
  • 5 Incredible Small Business Marketing Resources You Haven’t Heard Of

    Jason Yormark
    5 May 2015 | 8:40 am
    Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops!  Below are 5 of my favorite tools these days, many of which I use on a daily basis. Canva – I’ve…
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | Empty-Nesters Unite to Save the Children | 7 Steps 4 Sustainable Communities

    Israeli Rothman
    13 Jul 2015 | 5:41 pm
    I wish to propose the question: how much do you really love your chem-lawn, and the other chores associated with your empty house?  Are these chores, activities, and the expenses associated with them fulfilling your true potential and worth and talent? What if you were offered an opportunity to join with like-minded elders in a joint effort to make this world of homeless children better? What if you were offered the opportunity, with your own space, to combine forces and hang with intelligent, healthy, still relevant adults in a effort to make a difference, with community resources…
  • 2015 | Announcing the Benton County Washington Real Estate Master Sponsor

    Israeli Rothman
    11 Jul 2015 | 9:11 am
     Announcing the Benton County Washington Real Estate Master Sponsor Kris Battles 509-521-1843 Email: kbattles@cbtabs.com 2015 | Announcing the Benton County Washington Real Estate Master
  • 2015 | Niche Marketing for Real Estate Brokers | Hospitality | Hotel-Motel | Accomodations

    Israeli Rothman
    6 Jul 2015 | 9:14 pm
    The sweet spot is seldom in the middle, never owned by a follower… When I asked 20 agents in the same large office the right question, I got 20 different answers, and all of them were right. The leader – Jerritt Wiser – was the first, as always.  He chose the broadest niche, Tri-Cities Washington Real Estate Broker for our master sponsor – cbtabs.com, as he should have.  When a competitors’ client reaches you by phone accidentally when searching by mobile phone by proper name, and he clicks a clickable telephone number on a page titled “Top Real Estate…
  • 2015 | Great Migration to Local | Vision of a Better World | Enlightenment vs Conformity

    Israeli Rothman
    5 Jul 2015 | 1:42 pm
    Ask yourself these questions, which we are about to answer: Why do we need to go somewhere else? Why do we need to ship food? Why do we need industrial farming? Why do we need wires? Why do we need power plants? Why does most of our money, our labor, our GDP go to funding these things? Why is our food unclean? Why do we have cancer? Why do we have wars? Why do we have pollution? First, let us examine the cost, the balance sheet of our lives:  Here is where the money goes: 1.  Advertising – Where the noise comes from: 2% of GDP Loan brokers 38.4 Health services 32.5 Distilled and…
  • 2015 | Internet Content Marketing | Real Estate Without Conflicts of Interests for Large Brokers

    Israeli Rothman
    1 Jul 2015 | 7:42 am
    How do you represent several agents in a large brokerage without conflicts of interests? I had to answer this question for a large client in the Tri-cities Area in Washington. After a brief 5 minute presentation in a sales meeting, we subsequently signed 20 agents to do content marketing and SEO on a year long program, sold a couple of websites.. A Good problem to have, right? But because of the nature of what we do, we are exclusive to our clients; like a hired gun, we do not want to shoot at ourselves. When you add in the corporate politics involved between 61 agents in one office competing…
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    Pamorama | Social Media Marketing Blog

  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Pam Dyer
    12 Jul 2015 | 4:42 pm
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. You never get a second chance to make a good first impression. First impressions are quick, powerful, and enduring…
  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
 
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    Social Media B2B

  • The B2B Funnel is Leaky on the Marketing Side Too

    Jeffrey L. Cohen
    23 Jul 2015 | 4:00 am
    All B2B marketers are aware of the funnel. The basic idea of attracting a larger number of buyers with marketing or advertising so that you yield a smaller number of customers has been around for more than a hundred years. Whether you are a funnel-purist, who still firmly believes in this construct, or you think marketing has gotten way more complicated and customers enter the process at various stages through various means, there is still some value in using the funnel as a means to represent the overall approach of the marketing itself. I call this the content funnel and it sits alongside…
  • The Untapped B2B Marketing Resource: Social Media Data

    Lance Neuhaser
    15 Jul 2015 | 4:00 am
    B2B Marketers are embracing social media like never before. A report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. As many have discovered, creating and distributing targeted content allows a marketer to build brand awareness, demonstrate industry knowledge and even establish contact with buyers. But while…
  • 25 B2B Social Media Statistics About Platform Usage

    Jeffrey L. Cohen
    18 Jun 2015 | 4:00 am
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also…
  • Understanding the Millennial B2B Buyer Will Change How You Sell

    Jeffrey L. Cohen
    10 Jun 2015 | 4:00 am
    The B2B workforce is changing with the arrival and promotion of millennials, but how does that affect how your company approaches sales. In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide, a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. As more millennials continue to join B2B companies, what is their role in the buying process? How are the roles of researcher, recommender and buyer changing as a result of…
  • 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

    Jeffrey L. Cohen
    28 May 2015 | 4:00 am
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner, 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. With this in mind, rather than wait until a busier time later in the year, here are 10 ideas that you can use to refresh your…
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    {grow}

  • The real problem with real time marketing

    Mark
    28 Jul 2015 | 4:00 am
      Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also proved to be disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I disagree on the promise and potential of this marketing trend. In our latest episode we discuss … Are brands still holding onto old business models because real-time marketing is disruptive How real-time marketing (like the Oreo…
  • Why Big Data will go away soon

    Mark
    27 Jul 2015 | 4:00 am
    I was on a panel recently with four super-smart, deeply experienced marketers. I moderated the event and asked them this question: What one key skill do marketers need to acquire to succeed over the next five years? “Integrating channels,” replied a leader from a Fortune 500 company. “Think in terms of omni-channel.” “Networking … the ability to make connections,” said the head of a marketing think tank. “Building community,” opined the community manager for a national firm. “Content creation,” said a university professor.
  • Social media challenges to parenting

    Mark
    23 Jul 2015 | 4:00 am
    By Dexter Patterson, {grow} Community Member Last week my 15-year-old daughter deleted a comment I made on her Instagram page about her new hairstyle. She told me that when I comment on her Instagram photos, it makes her look stupid in front of her friends. I can’t lie, I was hurt … and maybe a little shocked because we have a great relationship. It’s not like my comment was negative. Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation,…
  • If you can’t measure marketing ROI, find the right alternative

    Eric Wittlake
    22 Jul 2015 | 3:00 am
    By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that don’t matter one bit to the business. Opens? Clicks? Likes? Yikes!! We can’t become results-oriented marketers when these are the results we are looking at! But this is the next place many marketers fall down: identifying better…
  • How to promote your content without being spammy

    Mark
    21 Jul 2015 | 4:00 am
    The amount of information on the web is exploding, making it more and more difficult to stand out. Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content. But doing this without coming across as spammy is a tricky proposition. In this free eBook, you’ll get 10 non-spammy ideas for content marketing success. A few of the ideas include Answering questions with your content Connecting your social properties Embedding tweetable quotes Promoting new content within old content, and Joining content sharing “clubs”…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching up with Clay Rodery

    Lincy John
    24 Jul 2015 | 1:11 pm
    Illustrator and artistic visionary Clay Rodery straddles the creative line between comic book fantasy and popular culture to tell fully immersive narratives that captivate his fans. Clay is best known for his character portraits, and his artwork ranges from traditional illustrations to complex GIFs of scenes from pop culture films. Although primarily a creator of beautiful static imagery, his diverse creative abilities are conveyed in his animated work, “Life Is Elsewhere,” and GIFs, including those he created in partnership with 360i and HISTORY for Vikings’ Hashtag Raids. We caught…
  • Oscar Mayer Unveils the Wiener Rover on #NationalHotDogDay

    360i
    23 Jul 2015 | 7:33 am
    For decades, the Wienermobile has been the heart and soul of the Oscar Mayer brand, bringing smiles to people all across the country – but not hot dogs. Today, on National Hot Dog day, that all changes as 360i partners with client Oscar Mayer to unveil the newest addition to the Wienermobile fleet – the Wiener Rover. Its mission is simple: to boldly go where no Wienermobile has gone before to deliver hot dogs. About one-seventh the size of the original Wienermobile, the Wiener Rover is a smaller, remote-controlled hot dog on heavy-duty wheels that can go off-roading over grass, dirt,…
  • Coffee-Mate Bares More in New Natural Bliss Campaign

    360i
    21 Jul 2015 | 12:00 pm
    To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand. We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York City coffee house, renamed the Natural Bliss Café, with actors wearing little more than body paint – making them look like baristas, customers and one very active jogger. The shop attracted an unsuspecting flow of coffee enthusiasts, who were served free…
  • What Broke the Internet in June: #LoveWins & UEFA Champions League

    Radhika Nihalani
    9 Jul 2015 | 2:35 pm
    ‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are keeping tabs and striving to understand Internet phenomenons by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap…
  • Influencer Spotlight: Catching up with Amanda Jas

    Julie Douglas
    2 Jul 2015 | 11:09 am
    Amanda Jasnowski, also known as @Hokaytokay on Instagram, prides herself on her ability to find beauty in the small details of life. The 22-year-old photographer based in Brooklyn, New York uses her eye-for-design, eclectic style and color blocking to capture moments all around the world and share them with her thousands of Instagram followers. Amanda’s innovative photos have earned her a guest editing gig for The Saatchi Gallery Magazine/ Art & Musicand have led to her work being featured on Refinery 29 and in exhibitions in New York, Los Angeles and London. Her fun, artistic photos…
 
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    Mindjumpers

  • Key Factors For a Successful Client-Agency Relationship

    Christine Dissing
    24 Jul 2015 | 5:18 am
    Back in February, our CEO Jonas Klit Nielsen, shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “From Mad Men to Sad Men”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. With that in mind, it seems relevant to re-share Jonas’ thoughts on the subject, and reflect a bit on what we, whether agency…
  • Get your local content on – best practices!

    Thomas Sørensen
    9 Apr 2015 | 7:13 am
    As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.       The importance of localized content Social media connects the world and many companies have a global approach to social content without taking the potential of local content into consideration. When…
  • Mindjumpers: London Calling…

    Christine Dissing
    20 Mar 2015 | 8:42 am
    At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more flyer bonuses than many the last couple of years.     Mindjumpers is looking for key…
  • Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

    Christine Dissing
    2 Mar 2015 | 3:46 am
      As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month.   Facebook doesn’t support animated…
  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
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    The Next Web » Social Media

  • LinkedIn says it’ll stop littering your inbox, don’t believe it

    Owen Williams
    28 Jul 2015 | 2:47 am
    If you check your email right now, you probably have at least one email from LinkedIn telling you something nobody cares about. The company is well known for its awful email tactics, sending constant notifications that are virtually unstoppable. > Unsubscribe from LinkedIn > Delete email account > Sell house, live in woods > Find bottle in river > Has note inside > It's from LinkedIn — daryl (@darylginn) April 21, 2015 It’s now vowed to change those ways. In a blog post, the company said that it’s finally toning down the spam. The company plans to reduce emails by… This story…
  • I hate Snapchat but love Discover: Come at me, millennials

    Mic Wright
    24 Jul 2015 | 3:57 am
    In the ideal world, Snapchat would be the app equivalent of ‘Logan’s Run’, with people over 30 evaporated by lasers if they attempted to use it. But we’re not in the ideal world, so I – an internet geriatric of 31 – am allowed to use it. What I like and dislike about it will probably enrage the ‘real’ millennials who are snapping their lives incessantly. Most of UX/UI decisions Snapchat makes are baffling to me. The app design seems like the product of a crazy cult that believes making the user journey easy-to-understand insults their ancient gods. Vice on shark… This…
  • Find your Reddit soulmate with this tool that scans which subreddits you like

    Mic Wright
    20 Jul 2015 | 8:45 am
    It’s a day for Reddit tools. Earlier I wrote about one that’ll show you what was on the frontpage when you first signed up, now here’s one that shows you redditors with similar interests. Built by MoederPoeder, based on an idea that popped up on /r/SomeoneMakeThis, Checkly.io compares your subreddit choices with those of others who sign up for the tool. You can then see what interests you share and message them. Subreddit soulmates discovered by Checkly.io Smartly, it discounts the ones you’re subscribed to by default when you join Reddit to make sure it’s only your personal…
  • Eli Roth is murdering Vine and YouTube stars on Snapchat…it’s a bloody dream come true

    Mic Wright
    20 Jul 2015 | 1:44 am
    Regardless of whether you love or hate the swarm of young, good-looking social media stars that have colonized the Web, you’ll probably enjoy this: Eli Roth is using a Snapchat story to slaughter a clutch of them in inventive ways. Dumb social media star meets dumbbell As Variety reported, the whole thing is a stunt for Crypt TV, a digital network co-founded by the director. It’s all playing out through a 24-hour Snapchat narrative. So who did it? All the clues you need are in the story. #andthentherewerenone — Eli Roth (@eliroth) July 20, 2015 Viewers have that time to work…
  • Surprise surprise, news consumption on Twitter and Facebook is rising

    Lauren Hockenson
    14 Jul 2015 | 5:28 pm
    Over the years, Facebook and Twitter have worked hard to turn their platforms into specially honed places for news: Facebook has spent years tweaking its News Feed to provide the right balance of personal content and that of brands or publishers, while Twitter is always coming up with new features and tools for media (Curator being one recent addition). It seems all that preening has been put to good use, as a new report from Pew Research Center shows that people use Twitter and Facebook for news now more than ever. In the report, which surveyed a sample of 2,035 adults,… This story…
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    NotEasyToForget

  • Happy 4th of July

    James Ball
    4 Jul 2015 | 6:21 am
    Wishing you all a safe and happy 4th of July! “I am well aware of the toil and blood and treasure it will cost us to maintain this declaration, and support and defend these states. Yet through all the gloom I see the rays of ravishing light and glory. I can see that the end is worth all the means. This is our day of deliverance.” ~ Thomas Jefferson
  • I’ll Be On A Panel At Atlanta Tech Village Today, 6/23/14

    James Ball
    23 Jun 2014 | 3:21 am
    My friend Jacqui Chew from iFUSION  asked me to sit on a panel a while back, and I happily accepted. Jacqui is a phenomenal mind and a respected fixture in the Atlanta startup culture…and I’m always happy to help out a friend. The panel will be myself, Stacy Williams, CEO of Prominent Placement, and Matt Konigsmark, Vice President of marketing at KontrolFreek. Jacqui will be acting as moderator and we’ll be talking about traffic-building programs and tools for Software as a Service ( SaaS ) companies. I expect that we will dig pretty deep into the topic during our…
  • An Informative Digital Marketing Road-Map Infographic

    James Ball
    13 May 2014 | 10:19 am
    Digital marketing wasn’t always so complicated. Simply having a website used to be considered enough…and if you ever hired someone to optimize (SEO) your website AND you were actually involved with social media at all, well then you were WAY ahead of the curve! Not so much these days, as I’m sure you are aware. “Digital Marketing” is now a much more comprehensive and all-encompassing discipline and it requires that a very intentional strategy be implemented. Your strategy will also need to be well thought out and nimble enough so that you can modify specific…
  • Kevin Ekmark of TrustWorkz…Driving Me To Drink.

    James Ball
    28 Apr 2014 | 3:42 am
    I do NOT like single malt scotch…and you know this Kevin. I will raise a toast of the vile stuff to congratulate you on becoming CEO at TrustWorkz® though! I am very proud of you old friend, and there is simply not a better man alive for the job. I have wondered since my resignation what would become of my beloved TrustWorkz® and who would take the helm. You have certainly earned it and I have every confidence that you will take the company to exciting new heights. It has been a superb pleasure to work alongside you for the past 3+ years and I can only hope that whatever mentorship…
  • Brand New! The Most Watched Social Media Video Series Ever, Here’s Version #5

    James Ball
    22 Apr 2014 | 2:50 am
    Erik Qualman has just released the newest version of his incredible (and incredibly popular) Socialnomics video. You can check out past versions on Erik Qualman’s YouTube channel. The first video, Social Media Revolution has been viewed 3,042,211 times as of this writing. The 2nd version, Social Media Revolution 2 (Refresh) has been viewed 1,873,925 times. There’s a reason that Erik’s work is so popular. He has worked tirelessly to provide a captivating view into the current state of social media and digital marketing for the past several years. If you find the video…
 
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    CompuKol Connection » Blog

  • Making Social Media Work for Your Small Business

    Michael Cohn
    27 Jul 2015 | 2:00 am
    As a business owner, you understand how important social media is for the success of your business. You have made it your business to learn what you need to know in order to make social media work for you. However, you find that it isn’t enough. What do you need to do? Leveraging social media properly for your business There are some differences in the approach that you need to take with social media if you have a small business. Social media channels and the way that you work them are not a “one size fits all” situation. The social media channels that you choose and the way…
  • Leveraging Content Marketing to Help Your Business

    Carolyn Cohn
    23 Jul 2015 | 2:00 am
    If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business. Where to begin When you are first starting out, the idea of marketing for your business might be daunting. In fact, you may not even know where to begin. You may also feel that you have to try a few different things in order to figure out what works best for your brand and for your business. Of course, if you are going to…
  • Effectively Growing Your Digital Marketing

    Michael Cohn
    20 Jul 2015 | 2:00 am
    In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no matter what size business you own) but you need to be involved in many different types of marketing. They are all a part of your marketing strategy. The changing approach to marketing for your business In days gone by, the marketing approach that business owners used was outbound marketing. With outbound marketing, the advertiser placed ads in various places (print ads, television, radio, etc).
  • The Importance of Fact Checking Your Content

    Carolyn Cohn
    16 Jul 2015 | 2:00 am
    You may be (and probably are) an incredible content writer. Your word choices are beautiful and the words on the paper flow easily and melodically. However, if you haven’t fact checked your content before you post it, you may run into difficulties. That can all be avoided if you take the time to make sure that everything that you are saying is accurate. Exactly what is fact checking and why is it important? Fact checking is one of the many safety nets that must be in place. After you have written a piece of content, you will need to ensure that the facts that you are presenting are…
  • Creating and Sharing Relevant Content

    Michael Cohn
    13 Jul 2015 | 2:00 am
    Okay, so you have figured out that being a part of the social media revolution is a really important thing for your business. That means that you have taken the time and made the effort to complete your social media profiles on those social media channels that are relevant for you. Now, what about the content? The different approaches to relevant content online Now that you have connected on social media and are interacting with your online connections as much as possible, it is time for you to identify, either write or curate, and share content with other people. It is one thing to share…
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    Pushing Social

  • 3 Reasons Why Your Blog Isn’t Generating Any Leads

    Stan
    28 Jul 2015 | 4:00 am
    You need sales. Sales happen when you have a steady river of leads making their way into your sales process. Content marketers rely on their blog to attract readers and efficiently turn those readers into leads. But what happens when your blog fails to get the job done? What should you do? We’ll discuss three reasons why your blog may be underperforming along with a few recommendations to put you on the right track. Before we continue, understand that our recommendations are meant for businesses using blogging as a lead generation tool. These tactics will work for a personal blog but…
  • Top Marketing Tools For Your Business.

    Stan
    16 Jul 2015 | 10:22 am
     Excited doesn’t quite describe how I feel about this week’s Episode of The Marketing Huddle. Giddy like the only cute boy at the high school prom might be a better approximation. This week, Laura and I talked about marketing tools and apps. I was a geek in heaven. We covered our top tool recommendations for: Marketing automation, Social media monitoring, Email marketing, Lead management, Writing, Photo and graphic Editing Content idea management Content curation Online payments Competitive research Website analytics I’m sure you’ll learn about a few tools you’ve never…
  • 10 Tweaks To Boost Your Blog’s Audience Pulling Power 30 Days After It’s Published

    Stan
    15 Jul 2015 | 5:00 am
    Blog posts tend to be one-day wonders. You publish them, pour on some 15-minute promotion on Twitter and hope for the best. This means that most posts have a traffic profile that looks like this. This one day popularity half-life means that you need to write quickly publish another post to sustain your traffic. Soon, you are publishing low quality posts to maintain your traffic fix. There’s another way. How to Extend Your Post’s Impact You will always see the most traffic on publishing day. Use the ideas in 21 Things I Learned From Publishing 852 Blog Posts to get more visitors on the…
  • 21 Things I Learned From Publishing 852 Blog Posts

    Stan
    9 Jul 2015 | 5:00 am
    This is for you data geeks out there My team has published about 852 posts as of yesterday morning. Each post is roughly 700 words, which means we’ve written 596,400 words. According to Wikipedia, the “typical mystery novel might be in the 60,000 to 80,000-word range.”We’ll split the difference at 70,000 words which mean we have written the equivalent of 8 1/2 books over the last three years. Take that Malcolm Gladwell. What did we learn from publishing almost every day for Pushing Social and our clients? 21 No-Holds-Barred Blog Publishing Observations 1. Develop a voice. Your voice…
  • How to Select the Perfect WordPress Theme

    Stan
    7 Jul 2015 | 5:00 am
    Your blog’s design plays a big part in its effectiveness. You can have the design created by professional graphic designer or modify a theme. A custom design is the preferred option, but the cost may be outside your budget. For many, selecting a 3rd party theme is most economical (and quickest) way to get started. Now the challenge is picking the right theme. First, purchase a professionally designed theme. Do not install a free theme. With themes, you get exactly what you pay for. Since most themes can be purchased for less than $100, the investment won’t break your budget. Selling…
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    Latest solar news

  • Akon To Visit 10 African Countries To Assess Solar Power Progress

    Abigale Sherman
    28 Jul 2015 | 5:25 pm
    The singer and businessman Akon is heading to Rwanda on Tuesday to monitor the progress of his lauded Akon Lighting Africa Solar Power Initiative Thi Tuesday, Akon and his co-founders Samba Bathily, a Malian businessman, and Thione Niang, a political activist, will have a meeting with Rwandan officials in order to ascertain what the progress is with his initiative. With his program, Akon is providing solar-powered electricity to African villages. So far, he has established his program in 14 African states, and with this program, Akon plans to extend his solar reach to 11 additional…
  • Solar-powered ‘treehouse’ has 360-degree views, Wi-Fi and refrigerated beer

    Abigale Sherman
    26 Jul 2015 | 4:21 pm
    Real treehouses are a thing of the past. In 2015, the ultimate off-the-grid pad is here and don’t worry, it has Wi-Fi, beer, 360-degree view from its transparent walls and plenty of options for mood lighting. Dubbed ‘The Skysphere’, the innovative elevated room has been designed by plastics engineer and graphic designer, Jono Williams who wanted to build an elevated room with a view that could sit virtually anywhere in the world not just where large trees grow. The Skysphere is located in Linton, New Zealand, the structure is a circular single room accessible by a ladder in its base…
  • What Is a Solar Bird Bath Fountain?

    Abigale Sherman
    26 Jul 2015 | 8:15 am
    A solar bird bath is a type of water source is solar powered. The collected energy is stored in batteries or used immediately to operate the filter system and pump and control the water flow. If there is enough sunlight a solar birds drinking fountain is easy to install and run. Adding a water fountain in the courtyard can provide a variety of benefits for the lawn and garden. These are some of the most beneficial reasons to install this feature garden: Easy to install: An important quality of solar systems is the ease of installation and use. This type of function garden is fully autonomous…
  • In the Know About Solar Roof Panels

    Abigale Sherman
    25 Jul 2015 | 2:59 pm
    Solar panels usually work by harnessing the sun’s energy and convert it into a form of energy that can be stored and used. This special type of solar panel is designed to be placed on the roof of a structure for photovoltaic energy. This type of energy is produced when sunlight is converted to energy using solar cells. Energy becomes a ceramic heating method or electrically. Two types of solar roof panels, which are: • construction of solar thermal collectors by simply absorbing this energy in a liquid medium that will later be used as thermal energy • Module-this type of…
  • Japan’s Abandoned Golf Courses Are Being Transformed Into Solar Power Farms

    Abigale Sherman
    20 Jul 2015 | 2:42 pm
    The Kyocera Corporation is transforming an abandoned golf course into a solar power farm, with ambition to partner and repeat the same sustainable work elsewhere in Japan. An abandoned and bankrupt golf course is being transformed into a solar power station by the Kyocera Corporation. Last week, the business announced it would turn the former golf course in Kyoto into a 23-megawatt solar farm; the artist’s rendition is shown above. Once the solar power farm is finished and online (in 2017), it will generate enough electricity to power 8,100 homes. 
 
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    Social-Media

  • TDA Group Content Happy Hour: The latest on driving engagement

    Paul Gustafson
    17 Jul 2015 | 11:57 am
    Consider this TDA maxim as you settle down with your Friday beverage of choice: Don’t just attract—make sure you interact. To demonstrate, we’ve scoured the Web to find recent stories about driving engagement so you can accelerate the sales cycle (you know, the stuff content marketing is supposed to do). Read on for news items covering content strategy, tactics, and opportunities that can help trigger repeat business and convert prospects into sales-ready leads. 6 Steps to Content Marketing Domination By Joe Pulizzi at Content Marketing Institute Can you use content marketing to…
  • TDA Group Content Happy Hour: More ways to work smarter

    Paul Gustafson
    10 Jul 2015 | 10:41 am
    Sure, we’ve all heard the old adage about working smarter rather than harder. Nice idea, but how do you actually do it? This week’s digest has a few suggestions. Get tips on increasing the value of your content marketing efforts, tactics for customer retention, and a look at 29 essential content marketing metrics. You’ll also learn which content format appears to be most effective, and find out when you’re most likely to get the highest number of clicks per tweet. Five Ways to Prove Marketing’s Value by Saving Sales Costs By Andrew Davies at Marketing Profs Today’s informed…
  • TDA Group Content Happy Hour: Fueling more productivity

    Paul Gustafson
    26 Jun 2015 | 11:00 am
    This week’s news digest is full of insights to help you fuel both body and mind for peak productivity. Read on for an infographic that guides you to the right food choices for optimum performance. You’ll also get some tasty nuggets about content marketing metrics, the value of content anticipation, and the impact of Twitter’s new business pages. Plus, find out what’s driving the growth of autoplay video and weigh in on the style question of the day—one word or two? The Productivity Diet: What to Eat to Get More Done in a Day [Infographic] By Lindsay Kolowich at HubSpot To deliver…
  • TDA Group: Content Happy Hour: Producing the ripest content

    Paul Gustafson
    19 Jun 2015 | 12:49 pm
    There’s an abundance of digital content available today—but not all of it is worthy of picking. How can you produce the juiciest, most enticing content for your hungry audience? Check out this week’s news digest to learn how to cultivate organic leads with video, compose a tasty press release, generate the perfect blog post, grow sales through social media, and more. And discover how to develop a content-oriented green thumb without getting your hands dirty. Here’s Proof that Video is Good for SEO By Agu de Marco at Business 2 Community Even as search engine optimization continues to…
  • TDA Group: Three things that will sink your e-book

    Paul Gustafson
    16 Jun 2015 | 2:36 pm
    Savvy marketers know finely crafted e-books are highly effective tools for promoting products and services. Yet three common mistakes often ensure that e-books end up collecting digital dust. It’s a pity, because these design-rich, information-stuffed pieces pack an impressive descriptive punch while explaining the benefits and details of products and services. When done right, e-books can go viral and can be rapidly shared among a variety of networks. Well-constructed e-books educate and inform readers, and even entertain them. They combine text, color, typography, infographics,…
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    NotEasyToForget

  • Happy 4th of July

    James Ball
    4 Jul 2015 | 6:21 am
    Wishing you all a safe and happy 4th of July! “I am well aware of the toil and blood and treasure it will cost us to maintain this declaration, and support and defend these states. Yet through all the gloom I see the rays of ravishing light and glory. I can see that the end is worth all the means. This is our day of deliverance.” ~ Thomas Jefferson
  • I’ll Be On A Panel At Atlanta Tech Village Today, 6/23/14

    James Ball
    23 Jun 2014 | 3:21 am
    My friend Jacqui Chew from iFUSION  asked me to sit on a panel a while back, and I happily accepted. Jacqui is a phenomenal mind and a respected fixture in the Atlanta startup culture…and I’m always happy to help out a friend. The panel will be myself, Stacy Williams, CEO of Prominent Placement, and Matt Konigsmark, Vice President of marketing at KontrolFreek. Jacqui will be acting as moderator and we’ll be talking about traffic-building programs and tools for Software as a Service ( SaaS ) companies. I expect that we will dig pretty deep into the topic during our…
  • An Informative Digital Marketing Road-Map Infographic

    James Ball
    13 May 2014 | 10:19 am
    Digital marketing wasn’t always so complicated. Simply having a website used to be considered enough…and if you ever hired someone to optimize (SEO) your website AND you were actually involved with social media at all, well then you were WAY ahead of the curve! Not so much these days, as I’m sure you are aware. “Digital Marketing” is now a much more comprehensive and all-encompassing discipline and it requires that a very intentional strategy be implemented. Your strategy will also need to be well thought out and nimble enough so that you can modify specific…
  • Kevin Ekmark of TrustWorkz…Driving Me To Drink.

    James Ball
    28 Apr 2014 | 3:42 am
    I do NOT like single malt scotch…and you know this Kevin. I will raise a toast of the vile stuff to congratulate you on becoming CEO at TrustWorkz® though! I am very proud of you old friend, and there is simply not a better man alive for the job. I have wondered since my resignation what would become of my beloved TrustWorkz® and who would take the helm. You have certainly earned it and I have every confidence that you will take the company to exciting new heights. It has been a superb pleasure to work alongside you for the past 3+ years and I can only hope that whatever mentorship…
  • Brand New! The Most Watched Social Media Video Series Ever, Here’s Version #5

    James Ball
    22 Apr 2014 | 2:50 am
    Erik Qualman has just released the newest version of his incredible (and incredibly popular) Socialnomics video. You can check out past versions on Erik Qualman’s YouTube channel. The first video, Social Media Revolution has been viewed 3,042,211 times as of this writing. The 2nd version, Social Media Revolution 2 (Refresh) has been viewed 1,873,925 times. There’s a reason that Erik’s work is so popular. He has worked tirelessly to provide a captivating view into the current state of social media and digital marketing for the past several years. If you find the video…
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    David Meerman Scott - Web Ink Now

  • Boston Olympic Bid Squashed by Social Media

    David Meerman Scott
    27 Jul 2015 | 4:12 pm
    Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns. The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.
  • Advertising Agencies Just Want to Make Ads

    David Meerman Scott
    22 Jul 2015 | 8:52 am
    Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link to the article. Peter was advertising his product - a report called Online advertising does not work using traditional online advertising techniques! I gotta dig deeper on this one! So I grabbed a second cup of coffee.
  • The Sharing More Than Selling Rule

    David Meerman Scott
    14 Jul 2015 | 11:27 am
    Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on. When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.
  • The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe

    David Meerman Scott
    6 Jul 2015 | 8:45 am
    When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue. This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.
  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    David Meerman Scott
    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
 
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    Digital Likeness

  • (Hopefully) Getting Back on the Speaking Circuit

    Andrea Hill
    27 Jul 2015 | 5:46 am
    It’s been several years since I was doing a lot of public speaking as part of my role at Worldways Social Marketing. Now with a few years of intrapreneurship I feel I have the expertise and insights to share what I’ve learned with others. Hopefully the organizers of the events I’ve proposed talks at think so as well. Two of the events requested video submissions. I opted for a casual “recorded on a webcam” presentation than anything with too much production value. I’m hoping my animated facial expressions will overcome the sometimes odd pauses.. The…
  • Becoming a Lean Entrepreneur

    Andrea Hill
    11 Apr 2015 | 5:03 am
    The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business. Although it’s generally associated with the development of completely new businesses, we are using it at ReadyTalk to identify new areas of business. I believe it combines the best of both worlds: exploring new opportunities while still having the security of a steady paycheck. Actually, some would say that missing out on that drive to turn your first dollar could slow…
  • Why (do?) The Three Horizons Matter

    Andrea Hill
    24 Dec 2014 | 12:00 pm
    In 2000, Consultants from McKinsey & Company, Inc proposed a portfolio management approach known as the Three Horizons. Each of these horizons describes projects at a point of evolution. The premise of the book “The Alchemy of Growth” in which the approach was first described is that an organization must have initiatives in each of the three horizons to ensure long-term success. We used the Three Horizons approach in the Innovation team at LexisNexis, and we have recently started using this vernacular at ReadyTalk. We are coming at it in a descriptive fashion, attempting to…
  • Freemium vs Free Trial

    Andrea Hill
    15 Dec 2014 | 11:14 am
    Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to pay to continue to use the product. The premise is that users need to have proof of the value of the service through usage, and will convert after the experience. At the end of the trial period, all users become either paid users or non-users. The freemium model allows users to…
  • Administering Business Masterfully

    Andrea Hill
    13 May 2014 | 9:52 am
    I havent written much in the past two years, as I was working on my MBA. I suppose a lot of my thoughts and effort went into that. But now that my head is out of that water, I know I need to do it the justice of thinking and writing about it. Over the two years we covered a lot of material. For the first 1.6 years we all took some core courses together as a cohort and then separated for electives. Executive Leadership Entrepreneurship New Product Development IT and Business Strategy Marketing Management Marketing Strategy Business Plan Preparation Quantitative Methods (Statistics) Market…
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    We Are Social

  • Twitter dominates Instagram in the UK

    Stephanie Weise
    28 Jul 2015 | 8:04 am
    GlobalWebIndex has produced an infographic detailing membership, visitation and active usage for both Twitter and Instagram in the UK. The research shows that Twitter has a significant lead over Instagram in all three areas, with around twice the level of members, visitors and active users compared to the image-based platform. Globally, GlobalWebIndex states that the picture is also more positive for Twitter than recent reports in the press might have led readers to believe. Despite Instagram’s claims to have overtaken Twitter in terms of users late last year, GWI states that Twitter is…
  • We Are Social’s Monday Mashup #269

    Emilia Shively
    27 Jul 2015 | 9:49 am
    New video tools available for Facebook Page admins In the next few weeks, Facebook will roll out new tools for publishing videos. The tools will give Page admins the ability to customise who sees a video by age or gender, as well as being able to exclude videos from the News Feed and Timeline and publish only to their Page’s Videos tab. Admins will also be able to allow or disallow video embeds on third party sites as well as labelling videos based on specific interests, such as news or entertainment. Instagram improves its web page search Finally, after a long three year…
  • Summer fun, We Are Social style

    Jessica Barlow
    24 Jul 2015 | 3:11 am
    We Are Social has been one of the fastest growing agencies both in the UK and globally over the last seven years. In London, we’re currently looking for new team members across our client services, research & insight and editorial departments. Interested? You should be. Here, Jess Barlow from our HR team explains why a job at We Are Social is better than ever. Here at We Are Social in London, we’ve been embracing the British summer sun in more ways than one. We kicked off the summer season in Cuban style, at the Queen of Hoxton with an evening full of sun, cocktails and…
  • Building a social marketing mix

    Simon Kemp
    23 Jul 2015 | 8:10 am
    For the opening keynote in the Social track at ad:tech recently, I shared our vision for how brands can achieve far greater social success without investing a single penny more in content or media. That might sound like a lofty promise, but the logic behind that vision is actually very simple: enduring success in social is determined by what other people say about you, and those third-party conversations are driven by what you do, not just what you say. So what should you be doing differently? The answer lies in adopting a ‘whole brand’ view of social: using everything your brand…
  • The Virtual Reality Gold Rush: Part Two

    Don Anderson
    21 Jul 2015 | 8:11 am
    Following on from the first piece in this three-part series, in this second entry, Singapore Managing Director Don Anderson examines the impact of Oculus Rift and other virtual reality devices, and how they are poised to launch a new revolution in branded content. If you look at the popularity of ‘virtual reality’ as a search term, you’ll see a significant spike of interest around 2014 and continued growth from there on in. Google search volumes for ‘virtual reality’ 2004–2015 The reason? Oculus Rift, the invention of a then 18-year-old Californian named Palmer Luckey. It’s this…
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    tcapushnpull.com

  • Top 10 Social Media Myths Debunked

    Kellie Elmerraji
    22 Jul 2015 | 11:49 am
    The world of social media marketing doesn’t have to be a scary thing! We’re here to clear up some common misconceptions and keep you on the right track. It’s important to be present on every channel. Not every social media outlet will be right for your brand, product, or business. Instead of spreading yourself thin, focus your efforts only on the networks that your target audience is most likely to engage with.     Social media marketing is free. We wish! The days of getting free advertising are long gone, and as competition grows fiercer, it’s definitely a pay-to-play…
  • Pinterest = Site Traffic

    Kellie Elmerraji
    6 Jul 2015 | 3:00 am
    Problem: You’ve been struggling to increase traffic to your website. It’s okay; you’re not alone. This is an issue that a lot of brands face. Consumers are using the Internet to make buying decisions, and your website is the key to getting them to choose your services or products over other competitors. Solution: Pinterest. Social media platforms are taking over other traffic sources power. Organic search (Google, Bing, Yahoo, etc.) is responsible for the majority of site visits. However, things have shifted and consumers are beginning to rely less on search engines. Instead, people get…
  • Social Media in the News – June

    Kellie Elmerraji
    29 Jun 2015 | 2:30 am
    Summer is here and the weather is hot. A lot of people are in vacation mode, but social media executives did not get the memo. This month was full of updates and product rollouts. But don’t let this stop you from relaxing; we’re here to make life easy by summing it all up for you! Twitter’s new character limit: Good news! In July, you will be able to send much longer direct messages on Twitter. The character limit for regular tweets will remain in place. Twitter launches Autoplay videos: Native videos, GIFs and Vines will begin to autoplay in timelines and across Twitter. They will…
  • Power of a brand in the digital age.

    Anna Forbes
    18 Jun 2015 | 9:44 am
    We often talk about the power of a brand. No matter what industry, if you can create a strong identity, connect with your target audience and stay true to that brand, you can accomplish anything. The best brands are always the ones that are in tune with what makes them unique and they stand behind that in everything they do. Case in point: General Knot & Co. Andrew and Ann started General Knot & Co. in 2010 when they left the corporate fashion world to make a mark of their own. General Knot offers limited edition, handmade ties that made from rare and vintage fabrics. They have no…
  • Paid Advertising: Frequently Asked Questions Answered

    Danielle Reigle
    10 Jun 2015 | 1:20 pm
    Recently I’ve been asked to offer clarification on the definition of paid advertising buzz words and what metrics are considered a successful ad campaign.  In our continuing effort to educate our clients, I’ve answered these common questions. What are impressions? An impression is counted each time your ad is shown on a search result page based on the keywords that are associated with your ad. Impressions help you understand how often your ad is being seen. They’re also used to calculate clickthrough rate (CTR), which is helpful in determining the effectiveness of your ads. What is…
 
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    Paul Sutton

  • How SEO is Stealing PR Business : A Case Study

    Paul Sutton
    22 Jul 2015 | 1:52 am
    “I’m currently trying to save my business model from annihilation by SEO agencies.” That’s what an experienced communications professional told me in response to my recent posts on how SEO agencies have become a serious threat to PR. While, having written about them, I wasn’t surprised to hear about the issues she’s facing, I was struck by how, as she says, she needs “skill to negotiate survival”. Intrigued, I asked more about the situation. She prefers to remain anonymous to protect her business interests. And while she may be an independent practitioner rather than an agency…
  • When Cakes Go Viral it’s Time to Worry

    Paul Sutton
    10 Jul 2015 | 12:11 am
    The internet can be a cruel place. Hidden behind their computer screens and mobile phones, people are quick to slate anything that doesn’t fit into their idea of the perfect world. Brands and organisations are big targets. Many are still scared of opening up to a social media-driven internet for fear of doing or saying anything that might attract negativity. Trolling-type behaviour is commonplace, and commenting on or sharing brands’ ‘mistakes’ seems to be a favourite pastime for many. But there are ordinary people behind those companies, and they aren’t immune either. And the…
  • How to Adopt the PESO Model and Boost Your Career

    Paul Sutton
    8 Jul 2015 | 1:16 am
    If it is to kick-start the evolution that is becoming increasingly urgent, the communications industry needs guidance. Agency bosses and senior communications executives both in-agency and in-house are generally aware of the need to adapt to technology and data. They’ve read the articles, they’ve been to the seminars, they’ve had the discussions. But they don’t know where to start. This has become more and more apparent to me since I started working with multiple companies after I set up independently at the start of the year. The issues they face are similar in nature and, whether…
  • 5 Words That Need to Die in PR

    Paul Sutton
    26 Jun 2015 | 3:50 am
    Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences… Content Content marketing is just about the most overused and overhyped phrase in the public relations industry at the present time. In 2015, PR is all about the content. “We’re no longer a PR agency, we’re a creative content agency.” Pur-lease… The problem is that PR has latched onto content like a Cambodian leech onto an unsuspecting backpacker. PR is using ‘content’ as a…
  • FutureComms 15: You Can’t Handle the Truth!

    Paul Sutton
    21 Jun 2015 | 1:02 am
    Thursday morning in London was rather joyous. As I arrived at The Crystal, the venue for this year’s FutureComms conference, it was a beautiful, warm day with the sun gleaming off the glass angles of the eye-catching, post-modern building. Everything seemed right with the world. That was at 9am. By 11am, the atmosphere had dropped significantly into something tetchy, fractious and approaching volatile. It was kicked off by Chief Strategy Officer of the Content Marketing Institute Robert Rose’s assertion in the keynote that “we [marketers] are not in the business of truth; we deliver…
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    Social Nerdia

  • Thoughts on national, digital and personal identity

    socialnerdia@gmail.com (Social Nerdia)
    1 Jul 2015 | 6:33 pm
    On national identityToday is Canada Day. This is my third as a Canadian resident. To me, July 1st is a celebration of my immigration to the great country that is Canada - and the celebration of the many who have lived and died here since 1867.I was born in Guatemala City, Guatemala. I will always be a Guatemalan. In a few years, I may become a Canadian citizen and I will be very proud to do so. You see, my wife is Canadian. My son, who is soon to be born, will be a Canadian. My in-laws and many of my best friends are Canadians. Mike Myers is not one of them but he's a Canadian too. …
  • All Things Nerdia: The Unicorn Sharing Economy, Tendr And The Rise Of The Yuccie

    socialnerdia@gmail.com (Social Nerdia)
    12 Jun 2015 | 10:04 am
    All Things Nerdia June 12, 2015 The sharing economy has created 17 billion-dollar companies (and 10 unicorns) VentureBeat Sometimes a box isn’t just a box Om.co Cities keen on 'sharing economy' but concerned about safety StarTribune Uber just launched a videogame BuzzFeed Connecting talent with opportunity in the digital age McKinsey & Company How Google finally got design FastCompany Are Google's 11 driverless car accidents scary—or really impressive? Singularity HUB Former Google architect launches location-tracking API for mobile apps VentureBeat Pinterest reveals mock-up for its…
  • The beginning of the end for anonymous apps

    socialnerdia@gmail.com (Social Nerdia)
    29 Apr 2015 | 6:48 pm
    Secret has announced that is shutting down. David Byttow, co-founder of Secret, wrote on Medium: "Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team."Secret first raised $1.4 million in a December 2013 seed round that included KPC&B and Google Ventures. This was followed by two rounds of funding that added new investors including celebrities like Joe Montana and Ashton Kutcher. In the past year and a half, Secret and similar apps like…
  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
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    Pam Marketing Nut

  • 8 Lessons Digital Marketers can Learn from Goldilocks and the 3 Bears

    Pam Moore
    26 Jul 2015 | 4:32 pm
    One of my favorite childhood stories is Goldilocks and the three bears. A story about a mischievous little girl that made her way into a house owned by a family of bears. Goldilocks made herself comfortable in the house so much as to fill her belly with good porridge and even fall asleep in the little bear’s bed. As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel comfortable and invite…
  • Moving From Likes to Shares & Other Social Media Metrics – Andrew Caravella @SproutSocial

    Pam Moore
    23 Jul 2015 | 12:21 am
    Smart marketers are not afraid to dig in deep and even “geek out” on data and analytics to achieve success in social media, digital marketing and business. Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer. I am thrilled to introduce Andrew Caravella from Sprout Social as the featured guest on the 151st episode of the Social Zoom Factor podcast.
  • How to Write Epic Blog Posts Your Audience Will Devour

    Pam Moore
    21 Jul 2015 | 9:01 pm
      Content marketing is at the center of digital marketing and business today. Everything we tweet, post, pin and create is a form of content marketing. Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media to nurture relationships and achieve desired business outcomes. Unfortunately too many digital, social and content marketers think they can just write a long blog post or throw social content spaghetti at the wall and hope it sticks. They foolishly…
  • Join #BizFactor #SocialBusiness Google Hangout & Twitter Chat Debut Launch July 16

    Pam Moore
    15 Jul 2015 | 11:36 pm
      I am thrilled to announce the launch of the #BizFactor live social business show combining a Google Hangout live video streaming and Twitter chat. As many of you know, we have a thriving community and media platform inclusive of #GetRealChat Twitter chat, our Social Zoom Factor podcast, and numerous social communities and blogs. The BizFactor community and media platform is the next evolution to help our agency, Marketing Nutz serve entrepreneurs, small business owners, digital marketers to corporate executives with the information they need to grow their business and excel as…
  • Stop the Spam Insanity! Let’s Put the Human Back in Social Media & Digital Marketing

    Pam Moore
    15 Jul 2015 | 10:54 am
      There is not a morning I log into Twitter, LinkedIn, Facebook or Instagram that my feed is not bombarded with spam. From people begging for clicks, link backs, free shout outs to over the top self promotional automated messages and poorly written sales letters for black hat SEO and other junk marketing spam tactics. I even recently had a social media agency CEO spamming and begging for support of their non-profit campaigns. Unfortunately his campaigns which he was charging clients for was based on a foundation of 1000’s of fake RTs on every tweet. This agency is charging the…
 
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    Jessica Malnik

  • The One Question You Should Ask Before You Rush to Create Your Next Periscope Campaign

    Jessica Malnik
    24 Jul 2015 | 12:11 am
    Snapchat and Periscope (and a lesser extent Meerkat) are the new social media darlings of the moment. All the social media marketing types are writing their endless listicles, blog posts, news articles and podcast episodes about why your company should be paying attention and jumping on them. Or else, you are going to be left behind. They lead with how Snapchat has 100 million users, and that 1 billion Snapchat stories are viewed every day. And, how Snapchat and Periscope are revolutionizing storytelling.  Or, how another brand is “winning” on Periscope with a new creative campaign.  Or…
  • 5 Tips For WDS Newbies

    Jessica Malnik
    9 Jul 2015 | 11:27 pm
    Last year, I went to the World Domination Summit (a.k.a. WDS) on a whim. A few of my friends were going. I heard really cool things about previous years. What can I say? FOMO is real. That said, I didn’t have many expectations. I didn’t know what I was getting into. I just knew it wasn’t your typical boring, stuffy conference (it’s more of an unconference IMO). I came away from the experience more inspired than any conference I’ve ever been to or for that matter any trip I’ve ever taken and with an arsenal of really cool, new friends. So needless to say, I’m super…
  • Embracing Our Collective Fear Of Mediocrity

    Jessica Malnik
    21 Jun 2015 | 4:07 pm
    It’s perfectly okay to be average. This is the sentiment shared in many blog posts recently, including from two of my favorite bloggers, Jay Baer and Mark Manson. While their blog posts couldn’t be further apart, the same general theme held true. It’s about our collective fear of being average. “Being “average” has become the new standard of failure. The worst thing you can be is in the middle of the pack, the middle of the bell curve.”   If you are anything like me, your first reaction to this sentiment is to get defensive and all up on your high horse. I know what you…
  • Why Your Company’s Instagram Account Is Not A Community (And Why That’s Okay!)

    Jessica Malnik
    2 Jun 2015 | 1:54 pm
    Many companies – and social media managers- are quick to call their social media accounts their community. In 99% of cases, this simply isn’t the case. Social media sites – like Instagram- are networks not communities. That’s perfectly okay. Both networks and communities serve super useful purposes. It’s when you confuse one for the other that’s where you can run into problems, as both are suited to different underlying goals and strategies. What’s in a network? As defined by Justin Isaf, networks are large groups based around weak ties. They are exceptionally great for…
  • 5 Tips For Building Strong, Branded Communities

    Jessica Malnik
    22 May 2015 | 5:48 am
    All the right vibes. // Photo via @sarawassphoto at @cielonyc. A photo posted by DAYBREAKER (@dybrkr) on Mar 26, 2015 at 7:43am PDT Community isn’t a new phenomenon. It’s been around for centuries, well even since the caveman days. Our ancestors relied on community building to hunt, eat, and survive.  I think sometimes as community managers we get so bogged down on the day to day tactics of building a community from the ground-up for our respected organizations that we forget this sometimes. At least, I know I do. The reality is community is all around of us. Every single person wants to…
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    blogs.pisocialmedia.com

  • Grow & Engage A Social Media Community …on a Budget !

    pismadmin
    21 Jul 2015 | 6:30 pm
    So is “lets-buy-more-ads” the only way to play for community managers?
  • Will Twitter take over CNN?

    pismadmin
    17 Jun 2015 | 10:53 pm
    Or has it already, and no one told a vast majority of the online junta? If you are news junkie like me, you are probably guilty of doing what I do all the time. Anytime there is a breaking news, I go to Twitter, rather than the regions’ leading news website. Digital media took away a lot from the traditional one (ad dollars being the most painful) and now it seems to be committing daylight robbery of the 15 seconds of fame from reporters and new sites as well. Sure, most breaking news on Twitter is filled with garbage these days created by wisecracks, brands with over-zealous social media…
  • Digital Marketing Tool Review – Campaign Monitor

    pismadmin
    19 May 2015 | 12:35 am
      Email marketing is and has been a cornerstone of digital marketing.  This, despite the growing prominence of social media and search marketing. Campaign Monitor here is a good way to get your email marketing strategy in shape. We recently took this tool out for a spin. Here’s what we found out. Mobile-friendly Your target audience may delete your email immediately if it is badly formatted. A KISSmetrics report reveals 89% of consumers delete a poorly displayed email when viewed on mobile. Campaign Monitor’s email builder helps you design responsive emails that look beautiful, no…
  • 3 Sacrosanct Rules for Business Blogs

    pismadmin
    28 Apr 2015 | 5:08 am
    “Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to have a business blog, and keep it going. 1. Organisations that blog have 97% more inbound links. * 2. 67% of B2B marketers who blog get more leads. * 3. Companies that blog regularly are 13x more likely to see a positive ROI. * But hold on. Before you tell your IT guy to set up a blog and start blasting away at the keyboard, ask yourself “Am I following the 3 BIG rules of…
  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
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    Smedio - Business Ideas Worth Sharing

  • 3 Ways to Use Facebook for Lead Generation

    Mike Bird
    28 Jul 2015 | 8:31 am
    Are you effectively using Facebook for lead generation? If your small- or medium-sized business doesn’t have a Facebook business page, then you’re missing out on some serious lead generation opportunities. Facebook is an easy way to stay in touch with your consumer base and build strong brand awareness and loyalty. Best of all creating an account is free, and the site in general – even its advertising options – are user-friendly. But advertising and generating strong leads on Facebook takes more than just having an account. While posting regularly is a great way to communicate…
  • 5 Landing Page Myths Holding Back Your Conversion Rate

    Sebastien Boyer
    22 Jul 2015 | 10:43 am
    A landing page is the door to a prospect’s wallet. If there’s one question a digital marketer dreads, it’s “What’s your increase in conversions? In a business where advice about what to do and what not to do to get better sales, get more email signups, encourage more downloads and so on abound everywhere you turn; what do you really do to make a difference to your business? I would go so far as to say, there are some truly terrible pieces of advice that many marketers still use as guiding stars on the path to ultimate glory – improved conversions. Here’s my pick of the top…
  • How Marketing has been changed in the Hands of Mobile

    Juned Ghanchi
    13 Jul 2015 | 8:22 am
    Is your marketing tactics in sync with the latest mobile marketing trends and insights or just keep on going without much consideration about what’s happening around?  Did you give it a thought that your consumers are in loss when they just cannot find your offerings easily on their device? Even if you are already into mobile marketing, have you given it a perfect boost by complying with the latest UI standard and facilitating personalized user experience? These are some of the most crucial questions that every marketer should ask for when evaluating her position in respect of…
  • Online Shopping Habits of Women and Men You Need to Know

    Douglas Idugboe
    9 Jul 2015 | 1:13 am
    Online shopping habits of women and men are different and continue to evolve. Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions? It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional materials, since although some of the trends overlap, women and men are actually quite different in how they absorb information online and how they choose to purchase products and services. Created by Ecommerce Platforms, this infographic explores how…
  • 8 Social Media Lessons Big Companies Can Learn from Small Businesses

    Simon Horton
    6 Jul 2015 | 8:58 am
    Social media lessons are being thought by small businesses everyday. While there is no age to learn, there is no one source to learn from. You can absorb great lessons from inanimate objects like an hourglass to your pets playing in the yard. Here are 8 niceties of social media management exercised by small businesses that can be valuable for their bigger counterparts. 1. Enthusiasm Renowned businesses have established their brand presence in markets, and it has been a long time they bore the passion looking for more economic options to outreach their prospects. Moreover established…
 
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    ReelSEO

  • Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

    Carla Marshall
    28 Jul 2015 | 8:45 am
    When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
  • VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

    Greg Jarboe
    27 Jul 2015 | 8:29 am
    VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.
  • Top 9 Things I Learned From the Industry Track at VidCon 2015

    Andy Smith
    27 Jul 2015 | 5:37 am
    The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of Facebook native uploads.
  • VidCon 2015: Online Video is Changing the World As We Know It

    Andy Smith
    24 Jul 2015 | 9:36 am
    Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day of the world's biggest celebration of online video.
  • Adult Swim: YouTube Channel Review - Through the 'Reel' Wringer

    Matt Ballek
    24 Jul 2015 | 8:31 am
    Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don't have to. This week, Adult Swim gets the Reel Wringer treatment.
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    Gaby Castellanos » Gaby Castellanos

  • Social Media, Politica, Poder e Influencia o como ser politico y no hacer el tonto en internet

    Gaby Castellanos
    28 Jul 2015 | 12:57 pm
    The post Social Media, Politica, Poder e Influencia o como ser politico y no hacer el tonto en internet appeared first on Gaby Castellanos.
  • Audiencia o Comunidad: la base del Social Media

    Gaby Castellanos
    29 May 2015 | 10:14 am
    Llevo casi 31 años trabajando en Publicidad y Marketing. Empece en el Off y termine en el On, como ya me veis. Cuando trabaje en (aun no "para") McDonalds (era muy pequeña, quienes trabajaron a mi lado lo recordaran que era una bebe, unos 14 años), fue mi 1er trabajo y de los mas queridos. Y una de las labores que tenia era encargarme de preparar la "cartelera interna" del area de trabajadores de la compañia. Todos los meses creaba y diseñaba mensajes humoristicos (sin saber, publicitarios y motivadores) basados en la filosofia de la marca, los dibujaba, recortaba y colocaba todos los…
  • Digital Influencers: el fraude de la influencia en internet

    Gaby Castellanos
    28 May 2015 | 6:41 am
    Llevo semanas monitorizando algunos “Influencers” de habla hispana/en español (y lo pongo entre comillas porque no lo son y mucho menos gurus de nada) porque ya el descaro me parece exagerado. Parte de estos “Influencers” me los he cruzado en Instagram no porque personas relacionadas conmigo hablen/se relacionen con ellos, sino que aparecen como las fotos […] The post Digital Influencers: el fraude de la influencia en internet appeared first on Gaby Castellanos.
  • La NUEVA y FALSA estrategia publicitaria del Gobierno/Regimen de Venezuela

    Gaby Castellanos
    22 Mar 2015 | 7:58 am
    (Continuacion de mi columna en el diario El Nacional “La nueva estrategia publicitaria del gobierno de Venezuela ” (Clik para leerla) publicada el 22 de Marzo del 2015) ¡Cómo se han revolucionado comunicacionalmente los departamentos del régimen venezolanos estos días con el tema del decreto de Obama! Tanto así, que han tenido que sacar un presupuesto nuevo […] The post La NUEVA y FALSA estrategia publicitaria del Gobierno/Regimen de Venezuela appeared first on Gaby Castellanos.
  • En socialphilia buscamos: “La ultima coca cola del desierto”* en photoshop e illustrator (diseñador) para Venezuela

    Gaby Castellanos
    11 Mar 2015 | 3:35 pm
    Esta semana seguimos reclutando gente, como cuando estaban de moda los  “lipdub” . Así o peor. Como ya sabéis socialphilia goes global, estamos en España, Argentina, Venezuela y seguimos abriendo en Latinoamérica, por eso te buscamos a ti, para unirte a nuestro equipo. En este caso en Venezuela, en Caracas. La bien llamada “Ciudad de la Furia”. Creemos en el […] The post En socialphilia buscamos: “La ultima coca cola del desierto”* en photoshop e illustrator (diseñador) para Venezuela appeared first on Gaby Castellanos.
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    pepperitmarketing.com

  • Tips for Success after a Networking Event

    Kathy Colaiacovo
    25 Jul 2015 | 1:00 am
    Networking events are key to growing business. When I first started, I was part of a government training program for self-employed business owners and they required us to attend a minimum of two networking events a month. I remember being so freaked out at this – I was very shy (remember I am the person who dropped out of university because of anxiety). In retrospect – it was one of the best things I ever did for my business. I learned a lot by doing these events and to this day I try to attend at least two a month. One of the things that many people – myself included – fail at with…
  • Follow the Golden Rule Online and on Facebook

    Kathy Colaiacovo
    21 Jul 2015 | 1:00 am
    Seriously, why do people post nasty things online? I was reminded this week of the nasty things people can post on a Facebook Business Page…and honestly sometimes I just shake my head. I wish we could all remember the rule our mother’s taught us… If you can’t say anything nice, then don’t say anything at all. I was posting a review on a Page of a business I had recently visited and saw many others – some good, some bad, and some just hurtful words – I wonder why did people bother? Some were complaints about policies, some good comments, some bad, and some just mean words…
  • How to Get More Blog Readers

    Kathy Colaiacovo
    18 Jul 2015 | 1:00 am
    If  you are a small business owner struggling to get more people to read your blog posts, follow this quick blogging tip. Try to keep your blog articles short, effective, and easy to read, to capture, and keep your readers interest. Please feel free to download, pin, and share this blogging tip with new, and growing bloggers! The post How to Get More Blog Readers appeared first on .
  • Have you lost your Facebook Page Identity?

    Kathy Colaiacovo
    16 Jul 2015 | 1:00 am
    Facebook, per their norm, has done some more recent updates to the page layout and access. If you have noticed that you are having a hard time switching over in Facebook to become your ‘Page’ then you are not alone. The changes to the layout have indeed seen some confusion on how to access your Page in order to ‘be’ the Page and network on Facebook as your Page. Not everyone will have noticed as many page owners don’t do what we do – and network on Facebook as their page. We like to like other pages and share content as the Page – trying to reach…
  • Looking for New Ideas to Bring in More Coaching Clients?

    Kathy Colaiacovo
    11 Jul 2015 | 1:00 am
    As someone who works with many coaches, I often find myself strategizing with the client in order to brainstorm ways to bring them more coaching clients. Coaches have something specific to share with the world, but sometimes find they are not reaching everyone who needs their service.  You know you can help your potential clients, because you already spend time connecting with some on social media groups, answering questions, sharing with focused Facebook groups, writing blog posts, and more. Helping clients succeed is what your mission is all about. That’s why you are a coach. That’s…
 
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    Prepare 1

  • How to Take Back Control of Your Facebook News Feed

    Blair Evan Ball
    23 Jul 2015 | 5:05 am
    Do you like to be in control? Are you puzzled or sometimes frustrated with your Facebook News Feed? Sometimes you see friends you want to interact with or pages and then…POOF they are gone from your News Feed. Who has time to continue to search. Now…some control is being put back into your hands with their new News Feed Preferences. Facebook’s News Feed is the first thing you see when you visit, and the quality your experience probably dictates to a large degree how useful or frustrating you find Facebook in general. Facebook goes through a host of News Feed factors when…
  • Instagram the Future of Social

    Blair Evan Ball
    16 Jul 2015 | 5:05 am
    How massive is Instagram becoming? Why is Instagram so important for brands? Should I be on Instagram and if so how do I succeed? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses. Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the…
  • How Marketers Will Change Their Future Content

    Blair Evan Ball
    10 Jul 2015 | 3:55 am
    How do you market in a noisy world? What is the future of social media content marketers? What content are the consumers looking for from brands? Interest in social media is undeniable. However, businesses are now going to struggle with the time, effort, and costs of participating and figuring out how to link it to leads or revenue. As these questions come up, tools that help measure the sales cycle will continue to grow in demand. Social media experts need to expand into lead generation experts that understand a broader scope of the sales funnel. Social media will change how we do business,…
  • The Future of B2B Content Marketing

    Blair Evan Ball
    2 Jul 2015 | 4:55 am
    What are the B2B trends? What’s the best B2B content for your brand? What’s your future as a B2B content marketer? What B2B content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at 57%, but gaining quickly. Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among…
  • The Future of B2C Content Marketing

    Blair Evan Ball
    25 Jun 2015 | 4:55 am
    What are the B2C trends? What’s the best B2C content for your brand? What’s your future as a B2C content marketer? What B2C content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at 57%, but gaining quickly. Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among…
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    Wakeman Agency

  • Raising the Bar (and Engagement) by Celebrating Success

    admin
    24 Jul 2015 | 12:21 pm
    In 2005, The Wakeman Agency started working with Workshop in Business Opportunities (WIBO), a New York-based nonprofit organization that helps enable small business owners and budding entrepreneurs through its signature workshop - a sixteen-week program that can be likened to a mini-MBA. During this program, attendees from underserved communities gain foundational business knowledge in critical subject areas such as sales, finance, human resources and customer service. The post Raising the Bar (and Engagement) by Celebrating Success appeared first on Wakeman Agency.
  • From The Wakeman Agency Archives

    admin
    21 Jul 2015 | 10:19 am
    As we celebrate our twelfth birthday this month, we find ourselves reminiscing about the early days. Check out this article about one of our first clients, The Development and Finishing Institute. It was our first media placement in The New York Times and we have been on a roll ever since - building and nurturing deep relationships with a broad group of producers, reporters, hosts, editors and bloggers that cover a variety of beats for some of the most sought after, coveted media outlets. Relationships that have benefited our growing roster of clients. The post From The Wakeman Agency…
  • The Wow Factor of the Wakeman Workplace

    admin
    17 Jul 2015 | 4:00 am
    According to the Harvard Business Review, more than 100 studies found that the most engaged employees — those who report they’re fully invested in their jobs and committed to their employers — are significantly more productive, drive higher customer satisfaction and outperform those who are less engaged. The post The Wow Factor of the Wakeman Workplace appeared first on Wakeman Agency.
  • Walking the Talk: A Tale of Professional Development at The Wakeman Agency

    admin
    14 Jul 2015 | 4:00 am
    I’m fortunate enough to have been with The Wakeman Agency for three out of its 12 years in business. I came on board in August of 2012 as a college intern. And as the Agency has evolved and grown, so, too, have I. The post Walking the Talk: A Tale of Professional Development at The Wakeman Agency appeared first on Wakeman Agency.
  • Happy Birthday to Us

    wake101
    7 Jul 2015 | 2:03 pm
    This July, The Wakeman Agency turns 12! It’s hard to believe that more than a decade has passed since my idea officially became a reality now known as The Wakeman Agency. What started out as a notion is now a full-fledged operation, with three offices, a presence on both coasts, a shining roster of nonprofit rock stars and exciting new offerings on the horizon. The post Happy Birthday to Us appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • Lawyers, Are You Paying Attention To Video?

    Nancy Myrland
    24 Jul 2015 | 1:59 pm
    Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.Recently, news out of AdAge tells us that:“The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it would begin sharing ad revenue with some video creators, just as Google has done through YouTube for years.”Hang On Just A MinuteBefore you discount this as not applicable to your practice, nor that of the…
  • Lawyers, It’s Time To Stack The Deck In Your Favor

    Nancy Myrland
    23 Jul 2015 | 11:12 am
     Do you know anyone like this?They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.Maybe that someone is you?I Don’t Blame YouKnowing business comes from referrals, you wonder if all of this marketing and networking is worth the investment. I don’t blame you. On the surface, the answer would appear to be no. Below the surface, where you and I typically spend most of our time in thought and…
  • Lawyers, Are You A One-Client Pony?

    Nancy Myrland
    14 Jul 2015 | 10:00 pm
     Most of us have heard of a one-trick pony, right?The dictionary tell us it is:“A person or thing with only one special feature, talent, or area of expertise.”Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy. Some even express a bit of angst because they aren’t sure what’s going to happen once the matter closes in a year, a month, or even a week.This wonderful client and matter has consumed all of…
  • ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

    Nancy Myrland
    24 Jun 2015 | 7:54 am
    Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:PricingProcess Improvement, andProject Management…and Amar Sarwal delivered a bit of direct, sobering commentary and advice from in-house counsel to attendees when he delivered his talk titled The Future of Legal Services: An In-House…
  • Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

    Nancy Myrland
    23 Jun 2015 | 1:06 pm
    I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings.First, A Little HistoryMany of us who grew up in sales and marketing studied the 4 Ps of “The Marketing Mix,” which are:ProductPricePlacePromotionThey were invented by Jerome McCarthy in the ‘60s, and made famous by Phillip Cotler in his book, Principles of…
 
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    ProMovieBlogger

  • How to Vet Potential New Writers for your Website

    Rollo Tomasi
    20 Jul 2015 | 11:16 am
    After you have found new writers that say they want to write for your website, the vetting process should commence immediately (whether you are vetting for paid positions or for Pro Bono Publico positions). This will determine if they will do what they say they will do and how well. After going through this process for years, I have found that some vetting methods work better than others. Writing Sample Once you have found a writer that says they would like more info about your site or says that they want to write for your site, a.) give them the information that they requested, b.) ask them…
  • Interview: SpoilerTV’s Andy Page on Organization, Page Load Speed, & Blogger

    Rollo Tomasi
    20 Feb 2015 | 1:18 pm
    A multitude of websites that utilize Google‘s Blogger content management system (CMS) exist but few have the polish that creator and editor-in-chief Andy Page has accomplished with SpoilerTV. The would-be editor-in-chief and neophyte with a freshly purchased domain name would be wise to look at SpoilerTV’s above-the-fold navigation system and the velocity at which new information is published (remember: content is king) on-site. If you wish to be regarded as relevant and efficiently shuttle site visitor’s to the information on your site they are seeking quickly, the…
  • Make Your Website’s Permalink Google News Compliant on Day One

    Rollo Tomasi
    5 Jan 2015 | 9:27 am
    If you are starting a news website, you’ll want as much organic traffic as you can get your hands on. More traffic means more page views for the news stories you are reporting on, the articles that you have written, and more clicks for the ads your site is displaying. The king of organic website traffic is new and returning visitors. The queen is Google’s SERPs. The third biggest resource is Google News. Google News usually appears at the top of regular Google SERPs. Because of this fact, getting into Google News is extremely beneficial to your site, its traffic, and its…
  • 8 WordPress Plugins: Podcast, Images, Meta, Optimization, Nagivation

    Rollo Tomasi
    24 Jul 2014 | 2:03 pm
    There are eight WordPress plugins that I have either begun using recently or that I have been using for some time now to aid my efforts in podcasting, managing image sizes, meta data, website optimization, website navigation, and a few other quandaries. These are in addition to the plugins listed here: Starting a Movie Website: WordPress Plugins and the ones listed here: 4 WordPress Plugins: SEO, Google Analytics, Image Resize, Contact Form. Below you find a description of each, why you should consider using them, and where to obtain them. Lets begin, shall we. P3 (Plugin Performance…
  • How to Automate Publishing Articles to a Google+ Profile or Page

    Rollo Tomasi
    26 May 2014 | 12:49 pm
    Automating Website Article Publishing on a Google+ Profile or Google+ Page can be accomplished through three methods. The first of these methods is Jetpack. Jetpack enables the user to automatically and simultaneously publish website articles to a Google+ Profile when that article is published on a website. The second option is Hootsuite. Hootsuite enables the user to automatically and simultaneously publish website articles to a Google+ Page when that article is published on a website. The third option is Dlvr.it. Dlvr.it enables the user to automatically and simultaneously publish website…
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    Digital Pivot RSS News Feed

  • Instagram Bans #Curvy

    Jennifer Graber
    29 Jul 8134 | 6:37 am
    Summary: There used to be no shortages of stories about body shaming. People were being pitted against one another simply for being different, but the truth is that every person is beautiful in their own way. We each have qualities that make our souls shine just a bit brighter. It is this truth that has caused people to begin to stand up for one another, to stand up for themselves. It has become more common for people to show off this pride in a variety of ways. One such way is, of course, social media.
  • Use Messenger without Facebook

    Jessica Cherok
    29 Jul 7804 | 6:35 am
    Summary: Apparently there are people in the world who don’t have Facebook accounts, but would still like the convenience of messaging each other. And for some reason using IM or email just isn’t satisfying them.
  • #LoveWins The Internet

    Jennifer Graber
    29 Jul 7659 | 6:35 am
    Summary: Friday was a big day in the world of news. J.K. Rowling announced a new Harry Potter related story…wait, that’s not it. Well, that did happen but that was far from the news that took the digital world by storm. Unless you are living under a pretty big rock you heard the news Friday that shook the United States, and the world.
  • #dontjudgeme Challenge May be Missing the Point

    Jessica Cherok
    29 Jul 5202 | 6:36 am
    Summary: A new social media trend is one the rise, and this time it isn't about being skinny. The new challenge, #dontjudgechallenge, is all about being unattractive and proud. Social media users are embracing flaws by drawing on acne, uni-brows, and messing up their hair...
  • Beme Circumvents Your Social Media Perfection

    Jessica Cherok
    29 Jul 2196 | 6:37 am
    Summary: We all know social media is fake. The image of who we present ourselves to be online simply isn't genuine. Sure, it's less genuine for some, but by and large we're all trying to present our online selves in the best light possible. A new app called Beme aims to change all of that.
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    Buzzom

  • Social Media for Retail : 360 Customer Intelligence from Simplify360 and Manthan

    admin
    19 Jul 2015 | 8:55 pm
    Bangalore, 17 July 2015: Social Business Intelligence leader Simplify360 partners with Manthan, a leader in Retail Analytics to build the next-gen Digital CRM and Intelligence Solution for the Retail Industry. Following the partnership, Simplify360 has integrated with Customer360 – Manthan’s signature Customer Analytics Platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications. Commenting on the…
  • The History of Social Media

    admin
    12 Jul 2015 | 7:45 pm
              Social Media started from 1979 with UseNet and it is interesting to see how it evolved with every new player adding some innovation to the system. Here is the detail history, and yes, you will be surprised to see some of the interesting events in last 4 decades.     The infographic is built by Simplify360, leader in Social Media Business Intelligence.
  • Simplify360 launches Certification Program with Digital Vidya

    admin
    12 Jul 2015 | 7:36 pm
    The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- Digital Vidya. According to the terms of the partnership, Simplify360 is going to share their research content with Digital Vidya, which will then be reused or recycled by them to build descriptive content pieces. This…
  • Ajay Alur named Simplify360 CEO

    admin
    10 Jul 2015 | 11:54 pm
    Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients. The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank. Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company. Speaking about the move incoming CEO Ajay says, “I am…
  • #DigitalIndiaWeek: India’s Step Towards E-Governance

    admin
    7 Jul 2015 | 5:47 am
    When the entire world is in support of digitization, why should India stay behind. With the increasing use of smartphone, computers and internet, the process of making a #DigitalIndia has become a lot simpler. Prime minister Narendra Modi’s dream of building an India which is digitally savvy and practices e-governance, e-healthcare and more seems to be booming constantly. This will not just give rise to a huge surge in the employment opportunities but will also increase transparency. With online portals for almost everything, information will be more readily available for the common…
 
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    Sean Clark

  • Social Media as a Recruitment Tool with Julie Bishop

    Sean Clark
    25 Jul 2015 | 2:21 am
    Episode 66 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we are talking recruitment with Julie Bishop from Jobhop.co.uk. Social media is impacting many areas of both our personal and work lives. In some market sectors it is more noticeable than others. Recruitment is one area in which social media is having the biggest effect. Today we talk with Julie Bishop aka JobHopJulie. Julie is a social media trainer, social recruiter and author of The Social Jobseeker. Julie explains how she helps companies leverage social media to improve their…
  • How to Blog More Effectively for your Business

    Sean Clark
    29 Jun 2015 | 1:53 am
    Blogging is often seen as mystical thing. Performed by many, perfected by few. Some have built everything they have from their blog. Others have used their blog to globalise their existing business. What have these people all got in common? And what can you learn from them so you can achieve similar goals? They all write… It’s as simple as that. Most write something everyday. They don’t publish everything they write, but they write nonetheless. When we start out, our writing is typically rubbish. As we progress it improves. That progression can only come from regular…
  • 7 Marketing Questions You Need To Answer

    Sean Clark
    27 Jun 2015 | 3:35 am
    Episode 65 of The Small Business Marketing Report Podcast This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”. Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence or two, but nevertheless powerful and thought provoking. A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case. He raises 7 questions about marketing,…
  • Where Do Digital Marketing Companies Do Their Marketing?

    Sean Clark
    15 Jun 2015 | 12:23 am
    Digital marketing agencies spend their time advising clients to market themselves online. But where do agencies spend their time and money when it comes to marketing? Oursocialtimes and Constant Contact surveyed 130 UK based digital marketing companies to find out. Amongst the questions they looked at where digital marketing agencies get their insights. The type of marketing that they take part in. How effective they find various marketing channels. Why they use specific channels and how much they spend on each. You can download a full copy of the survey here, below is a summary of the…
  • A CRM System: The Most Important Tool Your Business Can Implement

    Sean Clark
    13 Jun 2015 | 2:54 am
    Episode 63 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we discuss Customer Relationship Management systems. Often talked about, misunderstood and rarely implemented. The most important tool a business can put in place is a Contact Management System or CRM. Before you put a CRM system in place you should understand how you want to use it. Also, what you want to get back from the CRM. Many companies install complex solutions, at a cost, that is beyond their business requirements. When implemented well a CRM can provide valuable insights.
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    L2: Business Intelligence for Digital

  • How Fashion Brands Commercialized Instagram 

    Elisabeth Rosen
    28 Jul 2015 | 1:18 pm
    New ad products will help Instagram make $595 million in mobile ad revenue this year, according to eMarketer’s first-ever forecast for the social platform. The market research firm also sees Instagram overtaking both Google and Twitter in ad revenue by 2017. Brands across sectors are eager to take advantage of the social platform’s new ad products, which include enhanced targeting capabilities. Even without those new features, however, fashion brands have already brought commerce to Instagram through various workarounds. L2’s Insight Report on Instagram: Fashion and…
  • Forever 21 Adds 9,600+ Mentions With Thread Screen

    Homa Zaryouni
    28 Jul 2015 | 1:15 pm
    Forever 21 has commissioned prototype company Breakfast NY to display Instagrams from fans on a large board with 6,400 mechanical spools of thread. Posts tagged #F21threadscreen will enter the display queue, and their recreation with on the thread board will be recorded in a sharable video.       So far, 9,600+ photos have been uploaded with the hashtag #F21threadscreen. Not surprising, considering the brand’s 7 million+ followers on Instagram. All videos of the thread displays are hosted on the F21 Thread Screen YouTube channel and branded microsite F21threadscreen.com. L2…
  • Fashion, Beauty Brands Can Draw Inspiration From #Fitspiration

    Elisabeth Rosen
    28 Jul 2015 | 10:38 am
    One of the most popular hashtags on Instagram is #fitspiration, which users add to photos motivating others to work out or eat healthily. While millennials frequently credit #fitspiration with helping banish excess weight or tone their abs, the hashtag could also help fashion and beauty brands strengthen declining Instagram engagement. The fashion and beauty industries continue to see rapid growth in community size on Instagram. In Q2, fashion brand communities grew 27% and those of beauty brands expanded by 30%. However, engagement rates are falling, according to L2’s Insight Report:…
  • Why It’s Not So Weird That Lululemon is Launching a Beer

    Elisabeth Rosen
    27 Jul 2015 | 1:58 pm
    Famous for popularizing the athleisure look, sportswear maker Lululemon has something new in the works: beer. Brewed by Vancouver’s Stanley Park Brewing and branded with the Lululemon logo, the Curiosity Lager will be sold in the region starting August 15. “Just because you’re a yogi doesn’t mean you won’t have an occasion for beer, and we’re certainly interested in talking to that crowd,” brewery marketing director Doug Devlin told CBC. While the partnership might seem unlikely, craft breweries and Lululemon have one major thing in common: digital…
  • Organic Mentions Play Scanty Role in Fashion Brands’ Social Strategy

    Elisabeth Rosen
    27 Jul 2015 | 12:23 pm
    Afraid of being seen on Instagram in the same outfit twice, millennials are investing in a wider variety of clothes at lower cost. “I have made a conscious effort to start buying more skirts and tops rather than dresses, because at least then I can mix and match them and it looks like a new outfit,” a 23-year-old shopper told the Financial Times. Amid mounting evidence that selfie culture drives fashion choices, brands are taking advantage of social platforms to promote new looks. Yet few have gone beyond branded posts to capitalize on the potential of organic mentions. As Instagram…
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    Digital Diva

  • Paige Denim at Repertoire Clothing

    Digital Diva
    17 Jul 2015 | 9:00 am
    Page Denim are known for producing some of the best jeans around at the moment and I think a good pair of jeans is pretty hard to beat. I mean a REALLY good pair of jeans…you know, the type that pull you in in all the right places and ones that last forever? When Repertoire Clothing asked if I’d like to review their service, it took me all of a few seconds after taking a look at their website to say a big fat ‘yes’. Brands galore, the website is packed full of really great clothes and their sales are dangerous (as in good dangerous). I particularly liked the selection…
  • BOSS Burgers, Chapel Allerton

    Digital Diva
    15 Jul 2015 | 5:59 am
    This had to be the most anticipated opening in Chapel Allerton for a while…since rumours started that BOSS Burgers were coming to Chapel Allerton, my mouth was watering. I’d heard of their rep for dishing up the best burgers around (mainly from burger aficionados Michael and Becca)…so I couldn’t wait to try them for myself. We’ve now had two takeaways (collection only under £30) and we’ve sat in the restaurant once (OK, now I’m starting to see why I’m not losing weight……). Each time, me and the husband have ordered a Los Pollos…
  • Red & Black

    Digital Diva
    14 Jul 2015 | 12:30 pm
    These pics were taken a month or so ago. Like I said in my last post, I’ve been on a bit of a blogging break…so I didn’t get around to posting these. Better late than never though, eh? I know it’s summer (it was def. summer then!), but I can rarely resist my favourite colour…..blaaaaaack. I like to keep this outfit pretty minimal to really make the red accents of the hair scarf and shoes pop. Tshirt Dress: ASOS Tartan Studded Shoes: Christian Louboutin Tights: Pretty Polly Watch: Philipe Starck Hair Scarf: Cheap on eBay I’ve had my hair cut since these pics…
  • Blogging Break

    Digital Diva
    13 Jul 2015 | 10:51 am
    Hi…regular readers will have noticed that I’ve been on a bit of a blogging break. I know I didn’t say I was going to…it just kinda happened. I’ve been focussing a lot of other things and so haven’t had the headspace available for blogging. I’m starting to get my head back into it now…going to a few events (#TheCityGirls at the weekend) and working with a few lovely brands again (more to come on that). Sometimes it’s good to take a little break and focus on other stuff. I’ve been spending a lot of time with my hubby which has been…
  • Festival Outfit from New Look

    Digital Diva
    10 Jun 2015 | 12:19 pm
    It’s festival season…and hopefully this year, the sun will shine! It’s not looking too bad at the moment… Whether you’re going to Latitude next week, Glastonbury in a few weeks time, Creamfields in August or just your local fête…we’ve got an ace one called Chapel Allerton Arts Festival – the ‘village’ (suburb of Leeds) turns into a giant festival for the weekend…then I reckon New Look have just the outfit. As you know, they are one of my fave high street stores so I happily took up their challenge of finding my perfect…
 
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    ansarada » M&A News

  • Technology news, deals, people of the week

    Brett Cole
    24 Jul 2015 | 12:34 pm
    DEALS Venture capital investments in Asia soared in the second quarter of this year, reaching more than half the level of the U.S., thanks to a series of huge deals aimed at building new digital champions in China, South Korea and India, reports the Financial Times. In all, investment in Asia reached $10.5 billion, compared […] The post Technology news, deals, people of the week appeared first on ansarada.
  • Mergers and acquisitions deals and people moves of the week

    Brett Cole
    24 Jul 2015 | 12:07 pm
    DEALS The health insurer Anthem said it had agreed to acquire its rival Cigna for $48.3 billion in a deal that would further concentrate the United States market to just a few major players, reports the New York Times Dealbook. The combined company would have estimated revenue of about $115 billion and serve more than […] The post Mergers and acquisitions deals and people moves of the week appeared first on ansarada.
  • UBS expects global M&A boom to accelerate

    Brett Cole
    22 Jul 2015 | 9:58 pm
    Good news for mergers and acquisitions dealmakers. UBS forecasts global M&A volume to rise more than 20 percent in 2015 to about $4.25 trillion from $3.5 trillion last year. Healthy balance sheets and low interest rates have provided companies opportunities to do deals. So who will be buying whom, according to UBS? In the U.S., […] The post UBS expects global M&A boom to accelerate appeared first on ansarada.
  • women investment bankers say success is being yourself

    Brett Cole
    21 Jul 2015 | 9:16 pm
    “Be interesting, be relevant, be insightful, be yourself,” advises one senior woman investment banker to her junior peers as they gathered to swap thoughts and anecdotes with each other about working in investment banking. Women make up 19 percent of the front-office jobs in investment banking, according to research by think tank New Financial. In […] The post women investment bankers say success is being yourself appeared first on ansarada.
  • Hong Kong’s IPO market bounces back quickly after China stock market carnage

    Brett Cole
    19 Jul 2015 | 10:49 pm
    China Railway Signal & Communications Corporation’s plans to test Hong Kong’s initial public offering market with a $2 billion IPO may be proof that China’s IPO market has bounced back sooner than even the most optimistic expected it to after the closure of Shanghai and Shenzhen’s IPO markets in early July. Not only is China Railway […] The post Hong Kong’s IPO market bounces back quickly after China stock market carnage appeared first on ansarada.
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    Social Media Blog

  • Video Marketing Statistics 2015

    7 Jul 2015 | 9:15 am
    1. 59% of viewers will watch a video to completion that is less than one minute. - Wistia 2. 92% of mobile video viewers share videos with others. - Invodo  3. 65% of executives have visited a vendor’s site after watching a video. – Forbes (39% have called a vendor after watching a video)  4. 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs  5. When marketers included a video in an email, the click-through rate increased by 200% - 300% – Forrester  6. The average internet user spends 88% more…
  • Speaking engagements for Dying Matters Awareness Week 2015 (next week)

    13 May 2015 | 2:44 pm
          I will be speaking at a number of events around the areas of 'digital legacy' and 'what happens to our social media accounts when we die' next week. All of the events are part of Dying Matters Awareness Week 2015.   - 20th May - Funeral Roadshow at St Christopher's Hospice, London - 21st May - Byw Nawr Launch Event, Science Hub, Welsh Assembly - 22nd May - Byw Nawr Launch Event, Connah's Quay Health Centre Deesude Clwyd , Wales - 23rd May - Digital Legacy Conference 2015 at UCL Partners, London About the Funeral Roadshow The funeral roadshow…
  • My recent tutorial for Google Developers

    2 Apr 2015 | 3:22 pm
    I was recently filmed by the wonderful folk over at Google. The video below is my short tutorial highlighting how I have used events to help promote my start-up DeadSocial. A massive "THANK YOU' to Liz and the Google Launchpad crew. To learn more watch the video below. If you like it feel free to share :)
  • Media Partner for Social Media World Forum 2015

    26 Mar 2015 | 5:22 am
    We are happy to announce that we are going to be a media partner for the Social and Digital Marketing Conference 2015 once again this year. #SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels. More information TBA closer to the time.
  • Macmillan Primary Care Conference - Workshops

    23 Nov 2014 | 4:00 pm
    Can we Palliate Social Media? Workshops & Leaflets James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference. 'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest. Can we palliate social media? (Conference Support material) Both…
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    Sprout Social

  • Social Media Optimization for Marketers

    Dominique Jackson
    28 Jul 2015 | 11:24 am
    Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines such as Google, Bing or more recently Duck Duck Go to fuel your marketing campaign has been a strategy that’s been successful for years. But as social media has grown to become one of the top platforms to reach consumers, new approaches to digital marketing have started to emerge. One of the top strategies being used by businesses looking to maximize their reach online is Social Media Optimization (SMO). What Is Social Media Optimization? Social Media Optimization is…
  • Segmenting by Constituents: Why Brookings Treats Twitter Different From Facebook

    Jennifer Beese
    24 Jul 2015 | 12:12 pm
    Great minds may think alike—but that doesn’t mean they have to walk in lockstep too. As a leading Washington-based nonprofit, the Brookings Institution specializes in producing independent research through five programs, 14 centers and 26 projects for an audience that spans the world. In doing so, it discovered that a smart segmentation strategy is the key to success on social media. Here’s how the world’s top think tank—and a loyal Sprout Social customer—engages with its constituents through Twitter and Facebook and, more importantly, why it treats the two platforms so very…
  • Content Curation Ideas to Position Your Employees as Trusted Experts

    Greg Tirico
    24 Jul 2015 | 7:29 am
    As the saying goes, “Garbage in, garbage out.” This sentiment is particularly true when it comes to the type of content you curate as part of your employee advocacy program. If you aren’t taking the time to fully vet for quality, you may be doing more harm than good. To provide your team members with information that actually resonates and is generally inspiring, here are a few content sourcing tips to build out your employee advocacy program —one that will amplify your message and set you apart from the competition. Industry News & Events Developments in your…
  • 6 Tips & Tactics for Social Selling

    Aubre Andrus
    23 Jul 2015 | 10:07 am
    Social media isn’t just about being social anymore—it’s also about selling. The sales cycle is different for every business but there’s one obvious place social media can help and that’s in finding new leads and building trust. When you think about it, selling has always been social. Social media only makes it easier. Networks like Twitter, Facebook and Linkedin increase your reach, create warm leads and allow you to directly engage with or target individuals. So while you may not close a deal via a 140-character Tweet, Twitter could be the vehicle that allows you to find and…
  • How to Gain Followers on Instagram That Matter

    Aubre Andrus
    22 Jul 2015 | 7:56 am
    70 million photos are posted to Instagram every day by 300 million monthly users, according to the photo-sharing app. That’s a lot of noise to cut through and a lot of competition to go up against. But with 2.5 billion likes daily, there is more than enough engagement to go around. You just need to find the perfect slice of the pie. Instagram has been touted as the next big network for brands. The image-heavy, link-free feed is unique in some ways and the same in others. If your followers don’t engage with your content, they’re worth nothing to you—and that can be…
 
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    Carrot Communications

  • Trust and PR: is PR dead?

    Gemma Storey
    17 Jul 2015 | 7:46 am
    I’ve just finished reading Trust me, PR is Dead. As someone who’s only ever worked in a small PR agency, and one which operates and thinks along the same lines as the author does, the arguments made in the book just seem like common sense to me. Why would anyone not want to run an organisation by the values it claims to adhere to? Why would they not back up their words with actions? Unfortunately, I know that many big businesses don’t operate that way. As shown by the examples in the book, business leaders often want to know what the right thing to say is – they key words that will…
  • The reputation of business matters to everyone

    Kate Hartley
    14 Jul 2015 | 2:25 am
    Research from Populus and Reputation.com (presented at the recent Trust and Reputation conference in London) shows that 64% of people in the UK think that big business will rip people off, if given the opportunity. Perhaps because of that, 71% of people think that big business should be more closely regulated by government. 68% of the public would support a government-imposed maximum wage (of no more than 10 times the average staff wage). 75% support capping bonuses at 50% of salary. 51% of British adults believe that big businesses in the UK prioritise investors (and giving investors a…
  • Actions, not words, build reputation

    Kate Hartley
    7 Jul 2015 | 2:00 am
    At the Trust and Reputation conference in London on Thursday, the focus was very much on action-led communication. To establish a reputation, you have to do stuff, not just talk about it. In her opening remarks, conference chair (and chairman of Populus) Rita Clifton called reputation “reality with a time lag”. Communication is important, but action has to come first. This was borne out by the experience of the speakers. Nick Hindle, SVP UK Corporate Affairs at McDonald’s summarized the problem McDonald’s had in the wake of McJobs, McLibel and Supersize Me: “We took our eyes off the…
  • What can brands do when they make embarrassing mistakes?

    Gemma Storey
    3 Jul 2015 | 5:42 am
    Google has been in the spotlight for the last few days for an appalling mistake made by its facial recognition software. Now, when you upload images to Google Photos, Googles AI tags them with what it deems the most appropriate word. This caused an issue earlier in the year when it was reported that Google was tagging pictures of dogs as horses, but it’s most recent error finds the software tagging photos of a software developer’s friends as “Gorillas”. Of course, this should never have happened. Google has, however, responded well by: Apologising. Not a stiff, legal approved,…
  • Broken promises: what happens when brands let fans down?

    Gemma Storey
    24 Jun 2015 | 5:52 am
    Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It turns out that the developer, Rocksteady, worked with an external development partner for the PC port of the title, and it’s now working with it to fix the issues. That hasn’t stopped people from taking to social media to criticise the developer, or to Steam and Amazon to leave negative reviews of the game. “Some players had expected issues after Warner Bros. Interactive Entertainment…
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    socialmouths

  • 8 Tactics I Used To Get My First 1,000 Email Subscribers

    Ikeashia Barr
    28 Jul 2015 | 8:34 am
    So you’re on your computer searching Google, while sipping on your cup of coffee, trying to find ways you can build your email list. After all, you know that if you build your email list you will sell more products and finally get your message out into the world. So you keep searching Google. But every article you find is giving the same old advice. You know advice like… Start your own blog Market on social media Add an opt-in form to your blog Need I say more? And you can’t help but think. “Wait! Something’s not right, someone has to be hiding the good stuff. You know, the…
  • How Many Subscribers Do You Really Need in Your Email List?

    Francisco Rosales
    21 Jul 2015 | 12:18 pm
    The internet is over flowing with “How to grow your email list” articles. Nothing wrong with that, I strongly believe that if you’re trying to build an audience around your business, it should be on email, and you should try to grow it as much as you can. But, focusing on growth and growing blindly are not the same thing. This is why I like having an ideal number in mind when it comes to growing your email list. In this post, I’ll show you how to figure out how many subscribers you need to have in your email list with a simple formula and why email marketing is not…
  • You’re looking for Reach, Engagement and Sales in all the Wrong Places

    Francisco Rosales
    4 Jun 2015 | 8:38 am
    It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. But, are you sure that’s the most effective way to grow your business? What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers? I’ve been pushing email over social media for years now, that’s why I loved this infographic from Devesh Khanal and wanted to share it with you. The reason I like it is because…
  • 5 Key Elements of a High-Converting Facebook Ads’ Landing Page

    Jim Belosic
    26 May 2015 | 7:19 am
    Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service? If so, would you like to improve the conversion rates of those landing pages? Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process…
  • 5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

    Anna Guerrero
    12 May 2015 | 8:33 am
    Have you noticed how visual social media is these days? It’s not just about text updates. Everything has an image, graphic, or video. But there’s a reason why. Visuals grab us like nothing else. In fact, our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words. But what do you do if you’re not an artist? A lot of us find design time­ consuming, or just plain hard to do. Well then, do you hire an artist? But what if your budget isn’t big enough to justify that added expense? Take a deep breath. You’re about to…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • How Can You Run a Small Business Without a CRM?

    David Chism
    21 Jul 2015 | 4:45 pm
    Can you run a small service business without a Customer Relationship Management (CRM) program? Of course you can. This might be you reading this post. You might even be making money without a CRM.  Life might be simple and easy for you not having all this software and tracking features. Yet, I encourage you to read on. Even though you can run a business without a CRM program, and this is just my opinion, I think you will have better results and growth when you implement and commit to using a CRM. Let me explain a few benefits to why I think it is crucial that you consider a CRM for your…
  • What If I Only Want Uber-Wealthy Web Leads?

    David Chism
    13 Jul 2015 | 7:58 am
    Wouldn’t it be nice if most of the leads you received from your contracting website were from your target audience only? If your website already does well in the local search, chances are you are getting a pretty decent number of web inquiries during the spring and summer months. Unfortunately, it is very likely that a good portion of the leads are not ones you were hoping for, especially ones from the uber-wealthy audience. The question I have gotten asked in more recent months is this, “How can I only get uber-wealthy, targeted leads off my website?”  I do not…
  • Examples of Short Contractor Videos

    David Chism
    23 Jun 2015 | 12:58 pm
    In this post, I am doing something a bit different. I have talked to many of my clients over the years on using video in their marketing. This can be a tough one for many of you reading this to swallow. So what I’ve done is tried to make this a bit easier for you. I have linked up a number of different types of videos used by others in the industry (and similar industries). I hope these videos will help inspire your team to begin creating great content for your prospects. The more you can embrace videos and their growing power in today’s online marketing world, the more business…
  • Is Branding Only for Large Companies?

    David Chism
    10 Jun 2015 | 1:29 pm
    If you own a small to medium size contracting business, chances are you have heard marketing professionals tell you that you need to build your brand or invest in branding your company. Hearing that you need to “do” marketing to build your brand does not sound good to most of you, because you are thinking, “Yeah but I need my phone to ring today!” I am right there with you. Getting that phone to ring is the lifeblood of our businesses, right? If that phone is not ringing, my guys are not working! The title of this blog, “Is Branding Only for Large…
  • GuildQuality for 3rd Party Reviews and Customer Feedback

    David Chism
    19 May 2015 | 5:01 am
    I have known about GuildQuality for a number of years now, and I really do like what they are doing in the contracting market. Online reviews have become more and more popular but getting those online reviews have been a real pain for many contractors, so I have a growing number of customers now using and enjoying the features GuildQuality has to offer. Some of you might be familiar with a couple of their competitors: Customer Lobby & DemandForce. Note: I have had very little experience with DemandForce (owned by Intuit) and have not had customers embrace it (yet). It actual is a…
 
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    Eli Rose Social Media

  • The Importance of Time Management

    KristinZaslavsky
    27 Jul 2015 | 4:00 am
    Ask someone – anyone – how they’re doing. More likely than not, the answer you’ll receive is “busy” or “crazy”. It’s true that we all have many things to accomplish in a given day. However, it’s also true that in many cases, our own poor time management isn’t helping. Here are a few ways we as business owners can better utilize our time. 1) Stop multitasking You can’t work and watch TV. You can’t talk on the phone and write an email. These things require your full attention. Humans are bad multi-taskers. Focus on…
  • Your Curated Awesome for 7.24.15

    LizJostes
    24 Jul 2015 | 4:00 am
    As someone who is in denial about how insanely, unbelievably fast this summer has moved, I must ask, “HOW are we in the second half of July?!?!” While you continue to shake your head at this cruel trick Father Time is playing on us, catch up on this week’s reads! 10 Tools to Help you Work Smarter, Not Harder I’m not currently using any of these. (Hangs head in shame) This Short Comic Explains the Brief History of Adobe flash Flash definitely had its heyday. Although it was rather short-lived. 13 Instagram Marketing Tips from the Experts Instagram is the engagement…
  • Social Media Isn’t Just for Whippersnappers

    KristinZaslavsky
    22 Jul 2015 | 4:00 am
    At a recent trip to the pool, I heard some teens chatting. They were huddled over a smart phone discussing a twitter feed. “Retweet for a chance to win free sandwich? Yes, please!” one of the kids shouted. They made me smile. I talk to a fair amount of teens for a variety of reasons. At first, it’s very polite. But as they get more comfortable and we talk more casually, they start to say things like “Oh, I got a coupon I didn’t need so I posted it on Twitter to see if anyone needed one” or “I saw on Twitter that my friend’s band is playing at…
  • Optimizing your Online Store Listings for More Sales

    LizJostes
    20 Jul 2015 | 4:00 am
    I really wish we could say that successfully selling online only required you to have your own online store. Years ago, that may have been all that you needed. But today? Not so much. The number of online sales from customers continues to climb at the same time as the online retail community adds more and more sellers. Gone are the days of having an etsy shop and – BOOM – you’re making sales. Your shop and its listings need to be fully optimized, and even then, it’s not enough. Selling from your own website isn’t a surefire plan either. You’ll still need…
  • Your Curated Awesome for 7.17.15

    KristinZaslavsky
    17 Jul 2015 | 4:00 am
    Happy middle of July! It’s time to get up and get awesome. 5 Things to do Monday Morning If like me, you feel 2015 is racing out the door even though it’s only July, it’s a good idea to get organized every Monday morning. Here are some great ways to help meet your goals each week. PrimeDay Fail Amazon boasted that Prime Day would beat Black Friday sales. Its Prime Members didn’t agree with that sentiment and took their beef to Twitter. #PrimeFail Phone Notifications Are Ruining Your Life Fact. Moneypenny Facebook Messenger may soon include a digital assistant service that would help…
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    Laurence Borel

  • The hashtag project

    Laurence Borel
    12 Jul 2015 | 5:57 am
      Welcome to the hashtag project! As a Digital Marketing Professional and an academic researcher, I am frustrated to see that these two worlds simply do not communicate. There is so much interesting academic research around digital/social media marketing which professionals do not necessarily have access to, or simply choose to ignore. On the flip side, academics sometimes fail to identify and conduct research that really matters to professionals. My goal is to produce research that will hopefully bridge the gap between both worlds. As part of my Marketing MRes at Birkbeck University of…
  • Book review: ‘The Science of Why’ by David Forbes

    Laurence Borel
    12 Jul 2015 | 2:37 am
    The lovely folks at Palgrave Macmillan have once again kindly sent me one their latest titles, ‘The Science of Why’ by David Forbes to review. They’ve also given me 30% discount code on their site if this book tickles your fancy: PM15THIRTY.  Overview The author, Dr David Forbes, is the founder of insights-based marketing consultancy Forbes Consulting, dedicated to creating business advantage through deep psychological consumer insights. The Science of Why is not your stereotypical marketing book; by combining both disciplines, Forbes offers unique insights into the…
  • 6 things about the first 6 months into my PhD

    Laurence Borel
    20 Jun 2015 | 4:07 am
    Doing social by day, writing about social by night has left me virtually no time to blog about social. It’s now been a full 6 months since I started my PhD and the first chapter of my research is now well underway. So what is it like you may ask? 1. PhDs are as lonely as they say… no one will understand what it is that you’re researching, including yourself! Which leads me to #2… 2. … the dreaded question ‘Oh, you’re doing a PhD?! What’s your research about, then?’ My typical answer tends to be somewhat long-winded gibberish… One of…
  • No hashtags, no frills, just a good old prank

    Laurence Borel
    12 Feb 2015 | 12:30 pm
    This campaign is awesome and truly put a smile on my face. Nice to see that marketers can still get eyeballs on their content the good old-fashioned way without the social fluff. Well played Ford!
  • Kickstarter campaign: The Secret Lives of Heroes

    Laurence Borel
    8 Feb 2015 | 10:54 am
    “Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve.” – Robert Indiana Popularised by the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, Pop Art is a genre that draws on popular imagery celebrating commonplace objects and people of everyday life. I came across a pretty…
 
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    Incite Group - Understanding the Whole Customer Experience

  • How 'Hashing' links online and offline customer journeys

    Matt Pigott
    28 Jul 2015 | 2:00 am
    The other day I went to my local supermarket and ended up pondering a half-price deal on a new range of Uncle Ben’s microwaveable food. The smiling Uncle, the alluring images of fluffy rice and quinoa, and the fifty percent deal–combined with my natural aversion to cooking raw rice for twenty minutes–had me reaching for a packet.   At the self-service checkout I scanned my loyalty card, paid with my debit card, and with the day’s hunting and gathering out of the way, drove home.    Image: Primary Event: The Incite Summit East 2015Banner Ad: Banner…
  • The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

    Matt Pigott
    12 Jun 2015 | 9:49 am
    If you specialize in digital demographic analysis or online marketing, chances are that this is a prickly pear of a subject that gets discussed a lot around the water cooler. After twenty years of significant progress, social media is reaching maturity. We know this because it has, in a very short space of time, turned the traditional sales process on its head. But it doesn’t feel like things will stop there either.Related Content: How Different Age Groups Behave Across SocialMillennial MindGetting to grips with the digital generationImage: Primary Event: The Incite Summit…
  • Apple Watch: The Marketer's Perspective

    Nick Johnson
    9 Jun 2015 | 3:03 pm
    Knee-jerk reactions to early consumer euphoria may prove unprofitable in the long run. Download our Apple Report to get the full scoop on how the Apple Watch will change the landscape for marketers and what you can do to prepare.
  • The State of Agencies: The Impact of Programmatic

    Nick Johnson
    9 Jun 2015 | 3:02 pm
    Programmatic advertising is upending the traditional model of buying and selling media. It’s a game changer, but unfortunately the rules didn’t come with the game. In this report, we look at the traditional agency model and investigate how its role is changing in the new ecosystem
  • Peacekeeper, Navigator, Student: The Role of the Marketer to 2015

    Nick Johnson
    9 Jun 2015 | 3:02 pm
    Marketing and communications are in a state of flux. Both disciplines are facing significant internal and external pressures to evolve. This briefing, the product of direct conversation with senior marketing executives, and feedback from thousands of brand marketers across the world, is designed to help you navigate a path through a challenging and changing landscape.
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    EduTek n Social Media Advisor

  • How about Introducing Nano Learning to Improve Corporate Performance?

    EduTek_SocialMedia Consultant
    27 Jul 2015 | 6:38 am
    We are familiar with macro and micro learning. Macro learning is associated with large content for large No. of people for long time where as micro learning / teaching is to do with small content for small No. of people for short duration of time. How do you define nano learning / teaching then? I shall define it as ultra small content catering to one learning objective meant for individuals (or very small group of not more than 4) lasting less than or equal to 9 min. duration. It would definitely be part of micro teaching / learning which in turn would be part of macro teaching /learning and…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    21 Jul 2015 | 1:50 am
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing SMM Consultant
  • Corporate Learning Week

    EduTek_SocialMedia Consultant
    8 Jul 2015 | 11:02 pm
    Corporate Sector's #1 event for L& D Leaders will be held from Nov. 9th-12th 2015 at Dallas, Texas. For details visit http://www.clnweek.com/  
  • Asia - Men & Women of Achievement

    EduTek_SocialMedia Consultant
    5 Jul 2015 | 11:07 pm
    I am glad to inform that my profile has been selected for inclusion in ASIA MEN & WOMEN OF ACHIEVEMENT (VOL. VIII) by REGUERDON INC. 1369 Kashmere Gate, Delhi 110006, India
  • Geofeedia: Location Based Social Media Monitoring Tool

    EduTek_SocialMedia Consultant
    19 Jun 2015 | 3:39 am
    We are familiar with social media monitoring tools based on keywords / hashtags. Now let me introduce Geofeedia that monitors based on location first and then using other parameters. According to Geofeedia’s website, it is a  ‘location based social media monitoring platform that lets you search, engage, and analyze real-time social media content from anywhere in the world — with a single click’ Image Source: http://bit.ly/1MRyJWX Unlike usual social media listening tools, Geofeedia runs the search first by location rather than by keywords or hashtags. Thus you get more hidden data…
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    Madras Geek

  • Free Disk Partition Manager – Ease US Partition Master

    Srivathsan G.K
    17 Jul 2015 | 4:11 am
    Yet another valid contribution from EaseUS – a disk partition manager freesoftware. And the best part; it comes for free. With a whole lot of features, from supporting a list of languages that include Francois and Polski and supporting Windows’s version 10 down to 7, Vista and XP, the partition manager allows the users to extend their system’s C drive and settles the most common low disk space problem. With the partition manager free software, users can now easily manage their disk space on the MBR and GPT disks. Coming as a full packed multi functional tool providing partition…
  • Best Portable Netbooks/Tablets Available in 2015

    Srivathsan G.K
    9 Apr 2015 | 11:34 am
    Tablets and netbooks are becoming very popular alternatives to larger devices such as laptops and typically, with popularity comes a great deal of choice. With different operating systems available, such as Apple’s iOS and Google’s Android, which are both great for streaming videos, playing games and sharing photos on social networking sites and Windows, which is perfect for creativity and productivity on the move, consumers are spoilt for choice.  The iPad Air 2 The iPad Air 2 is arguably the best tablet on the market for 2015. Although Apple products often come with a premium price…
  • Sell Mobile phone for Cash in a Quick and Simple Manner

    Srivathsan G.K
    17 Feb 2015 | 4:11 am
    Smartphones are the norm these days. Do we even remember what it was like to use those prehistoric ‘dumb’ phones? Good Lord! How did we do it? After smartphones took reign, phones that once used to be mere means of calling and texting (and an occasional game of Snake) has transcended into much important roles. It has become your camera, laptop, GPS, weather reporter, gaming platform and much more. And just when you thought that this piece of device couldn’t get any better, voila, it smacks you right in the face by flaunting some really cool feature that you in your wildest imagination…
  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
 
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    HarveyLeach Media Training

  • Robot politicians

    Graham Leach
    28 Jul 2015 | 6:14 am
    According to reports, one of the contenders for the Labour Party leadership, Andy Burnham, is giving a speech today in effect urging his party to get its act together. This comes in the midst of a leadership election campaign that, according to one survey, has made the party more unelectable than ever. Mr Burnham will apparently tell his audience that party members are “yearning for a different style of politics.” He’ll say: “They are sick of politicians speaking in soundbites, sticking to the script and looking like they don’t believe a word they are saying.” Well, he’s dead…
  • Alastair Cook’s lips positioning

    Graham Leach
    3 Jul 2015 | 1:04 am
    We’re just days away from the start of what, from my point of view, is the most eagerly-awaited event on this year’s sporting calendar, namely the Ashes. (For overseas readers of this blog and those who are non-followers of the game, the Ashes are the regular series of five cricket matches, known as Tests, between England and Australia – arguably the longest and most seriously-fought sporting contest in history.) The series begins with continued focus on the England captain, Alastair Cook. His style of captaincy has been criticised by several people, including the two very…
  • Why refusing to talk to the media can be an own goal

    Ann Bird
    22 Jun 2015 | 4:30 am
    There’s a saying that news reporters like to spout: “We don’t stop covering the story just because YOU won’t talk to us.” It sprang to mind recently when I read that two high-profile organisations had decided to refuse to give direct interviews to specific journalists. The first “ban” came from the Head of Media at Newcastle United and was contained in a letter to the local newspaper, The Chronicle. It said: “…the three NCJ Media titles, The Chronicle, The Journal and Sunday Sun, will not be permitted access to any media facilities, press conferences and player…
  • A basket full of brilliant soundbites from the new Tesco boss

    Ann Bird
    8 Jun 2015 | 8:06 am
    When you hear a really great business interview, it shines brightly. Perhaps that’s because there’s a paucity of good examples of corporate communication. Instead, we hear too many presentations struggling to break free from a PowerPoint straitjacket, or soundbites ruined by vacuous phrases such as “going forward”. (I heard that one twice today in a flagship radio news programme, including once from a senior reporter.) So take a bow please, Mr Dave Lewis, the new chief executive of Tesco. He was interviewed on Radio 4’s consumer programme You & Yours last week and from a media…
  • How you avoid falling flat when you all hit the right note

    Ann Bird
    22 May 2015 | 1:25 am
    “Singing from the same hymn sheet”, “being on the same page”, “having your ducks in a row” – it doesn’t matter how you describe it (though it’s best to avoid these post-match clichés), company spokespeople need to abide by the sentiment: be consistent. One of the key lessons to emerge when we run in-house media training is that delegates often can’t agree on a certain message or are simply unaware what that message should be. Putting staff through a series of mock broadcast or print interviews can very quickly highlight such oversights or misunderstandings. For…
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    Kommein

  • 50 Places to Find Social Media Jobs

    Deb Ng
    27 Jul 2015 | 2:49 pm
    This is the third time we’re listing places to find social media jobs. The first list was published in July 2010 and featured 25 Places to Find Social Media Jobs. In 2013, I responded to poplar demand and published a list of 24 Places to Find Social Media Jobs. I’m beginning to receive emails again about the list being outdated, so today, I’m offering a new list. If you’re a job seeker, I hope you’ll find this list useful. 50 Places to Find Social Media Jobs The Social Media Jobs group on Facebook – My favorite place to look when I’m searching out new…
  • Does it Matter How Often You Blog?

    Deb Ng
    6 Jul 2015 | 7:52 am
    I’m not a terribly prolific blogger (anymore). It’s not for lack of motivation or passion and it’s not out of laziness, but I feel that blogging for the sake of blogging leads to an echo chamber or redundancy and mediocrity. It’s more important – for me anyway – to blog when I have something to share, rather than to jump on a topic simply because it’s trending or everyone else is writing about it. That isn’t to say I don’t look for any angle for a relevant trending topic, but I’m going to bandwagon jump if I don’t have…
  • The Difference Between Constructive Criticism and Verbal Abuse

    Deb Ng
    1 Jul 2015 | 6:15 am
    Warning: Very harsh language (not mine) ensues. So yesterday I wrote a little post about how E.L. James was treated unfairly during her Twitter chat the other day. This particular blog has very little traffic on a good day, so you can imagine my surprise went my post went viral – thanks to a tweet and Facebook share from author Anne Rice. Because of the boost in traffic, and because my post was shared on the hashtag, I received mixed responses from people who read or participated in the chat.  Almost everyone has been respectful even in disagreement and for that I’m grateful.
  • Defending E.L. James In the Aftermath of #AskELJames

    Deb Ng
    30 Jun 2015 | 1:43 pm
    If you were to ask my friends how I feel about the “Shades of Grey” books they’ll tell you I think they’re poorly written with awful characters.  They may even tell you about the time I went off because Anastasia Steele, a modern college graduate, had no idea how to send email or even turn on a computer. They know this because I’ve talked about my thoughts regarding the “Shades of Grey” books at many-a book club meeting. Not a fan. I’m telling you this because I’m about to show my support for E.L. James as a writer and content…
  • How Learning to Set Up Niche Blogs Opened Many New Doors for Me

    Deb Ng
    25 Jun 2015 | 8:24 am
    For me, the key to blogging independence was to stop relying on other people to set up WordPress and hosting for me.   My name is Deb and I’m a niche-aholic. I have blogs in many different niches. It’s a sickness, really. I have ideas for blogs and potential income opportunities, and they stay in my head until I do something about it. Except for one thing. I’m technically challenged. The problem with being a technically challenged blogger is that I had to rely on other people to set up my blogs for me because I was clueless in that area. This got to be very expensive,…
 
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    Jeffbullas's Blog

  • How to Design An Irresistible Facebook Page

    Ankit Roy
    28 Jul 2015 | 8:01 am
    11 million people use Facebook every 18 minutes… 7,246 new users are added to the social media mammoth every 15 minutes and 936 million active users login into the site on a daily basis. Do these Facebook facts make you wonder? “Am I missing out?” Even large businesses are gradually distancing themselves from traditional forms of advertising and are battling for new customers on social media sites. According to a recent study conducted by KA Social, 75% of the world’s population is on social media, and the other 25% of the population is both curious and excited to be on it…
  • 15 Essential Content Creation Apps You Need Right Now

    Melinda Osteen
    27 Jul 2015 | 8:01 am
    Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So it needs to be good. You need to write compelling copy that engages readers, gets them to listen up and encourages them to buy. Wouldn’t it be great if you could create content faster without giving up on quality? Today I’m going to introduce you to 15 content creation apps that will make your job (and life) easier. From coming up with new content ideas, to writing content and eventually promoting it. Let’s get straight into it. Coming up with content…
  • How I Increased My Email Conversions by 344%

    Devesh Khanal
    22 Jul 2015 | 8:01 am
    If you’re trying to build an audience, you need a laser-like focus on one thing: Increasing email conversions from your blog content. Someone’s inbox is sacred. You can talk to them away from the noise of the internet, in a place they are comfortable. A place where they trust you. Email marketing is the single most effective way to get repeat traffic, build a loyal fanbase, and get your readers to take action. It blows social media out of the water in engagement and is a hell of a lot cheaper than paying for attention on Google and Facebook. So the question is – What’s…
  • 30 Eye-Popping Web Designs to Inspire Digital Marketers

    Dan Slagen
    21 Jul 2015 | 8:01 am
    Three seconds…if you’re lucky. Then they’re gone. This is about how long we have to catch people’s attention, and get them to stay on our website. So first impressions count and design is instrumental. How do we standout, pop off the page and make a lasting impression on new website visitors? One of the quickest ways to answer this question is to learn from others. At Crayon we have collated over 13 million web design examples that marketers can use for inspiration. We ran our usage data between May and June to bring the most recent statistics on what thousands of…
  • Why You Should Focus On Trust, Not Traffic

    Mark Schaefer
    20 Jul 2015 | 8:01 am
    One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the results. It makes us feel good to see the “hockey stick” graph of all these new visitors surfing our site. But as any experienced marketer knows, for most businesses, nearly all of this traffic is represented by people who take a quick glance at our site and never return. They are tourists, not residents. And yet, there is so much emphasis on driving “massive traffic” to a website. When I asked an SEO professional why he put…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 7 Questions to Help Create Healthy Employee Engagement

    Joe Ruiz
    28 Jul 2015 | 5:45 am
    In a recent post, I wrote about employee engagement and offered five ways to engage employees.  Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. I decided to pursue the topic […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship…
  • Use Google Analytics to Discover the Quality of Your Social Media Traffic

    Leah Mazur
    27 Jul 2015 | 5:45 am
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. This information allows us to be constantly improving our marketing strategies and making them better. However many feel overwhelmed with all the data available in their analytics. They […] Author information Leah Mazur Leah Mazur contributes a monthly column on Social Media Traffic Generation. With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web.
  • How to Speak at the Social Tools Summit

    Neal Schaffer
    23 Jul 2015 | 5:45 am
    My first Social Tools Summit, the first social media conference to bring together the companies that develop the social media tools that run our social media organizations as well as the executives and practitioners in companies that are utilizing them or want to learn more about them, was held in Boston on May 12 and […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including…
  • Do You Know China’s Baidu Social Network?

    Olivier Verot
    22 Jul 2015 | 5:45 am
      Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Early on in the life of Baidu, this Chinese giant chose to increase its range of services […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Passionate about…
  • How to Make Blogging Pay Dividends for Your Business

    Dave Schneider
    21 Jul 2015 | 5:45 am
    I get it – you don’t have time to blog. With all of the other more important things on your plate, like customer service, product development, and marketing – who has time to invest hours into a strategy that might not pay off for months, if at all? Not me. I struggle with this problem […] Author information Dave Schneider Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has…
 
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • The Worst LinkedIn Profile In The World [WEBINAR REPLAY]

    Dave Delaney
    20 Jul 2015 | 5:42 am
    I recently produced a brand new presentation about common LinkedIn mistakes. To have some fun with it, I created a fictitious character named Jerry Larry. The Worst LinkedIn Profile In The World showcases Jerry's terrible choices using the professional social network.  My friends at Contactually presented the webinar last week. A number of you have asked for a replay, so here it is. Sit... Read on...
  • Avoid SEO Scams

    Dave Delaney
    17 Jul 2015 | 6:27 am
    My phone rang yesterday as I was working. I often ignore the phone while I’m working, unless it’s a client, friend or family member, but I decided to answer it. The scam was about to begin. The recorded voice on the other end informed me that I needed to hold to speak to a representative about an important issue with my website. They had urgent information regarding my ranking on Google. I... Read on...
  • Social Media Tips For Speakers

    Dave Delaney
    5 Jul 2015 | 8:35 am
    I am absolutely passionate about public speaking. I love the energy and feedback from the audience when I get to present. As I mentioned in a previous post, improv is a big reason why I love the stage — it's my happy place. The challenge for speakers is to find the next event. I struggle with this, too, but I have found social media to help in a great way. I have noticed that while many keynote... Read on...
  • Monetizing Social Media with Rory Vaden

    Dave Delaney
    2 Jul 2015 | 10:48 am
    Have you wondered how to earn more money using social media marketing? Did you know that social media is the key to online business networking? Do you want to save time using social media? I answer these questions and more in the audio file below.  I am thrilled to share my interview with New York Times best-selling author, Rory Vaden. Rory recently had me as a guest on his podcast, The Rory... Read on...
  • How Contactually Is Making Managing Relationships Easier

    Dave Delaney
    27 Jun 2015 | 2:40 pm
    Contactually is a web-based CRM tool that will help maximize your network ROI, get more referrals and gain more repeat business, says the website. I've been using the service for over a year and closed new clients from working with it. The secret is the Bucket Game, but let me share a brief description of what a CRM is before getting into that. Customer relationship management... Read on...
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    Social Media DDS

  • Why Melissa Etheridge is My Hero

    SocialMediaDDS
    6 Jul 2015 | 5:00 am
      So, last night I had the privilege of seeing the fabulous Melissa Etheridge in concert at Door Community Auditorium in beautiful Door County Wisconsin.  Door Community Auditorium is a medium sized venue that packs a wallop of acoustical brilliance into every production.  And Melissa Etheridge’s concert was a prime example of that acoustical brilliance. Melissa […]
  • Best Compliment Ever!

    SocialMediaDDS
    22 Jun 2015 | 5:00 am
    I’m a lucky girl.  I get compliments from my love-circle all of the time. And I’m over the moon happy about them…they mean the world to me.  But, I’m going to let you in on a little secret.  I’ve received even more powerful compliments than those given to me by my love circle. In fact, […]
  • Should I Stay or Should I Go

    SocialMediaDDS
    8 Jun 2015 | 5:00 am
    There have been days that I just want to chuck it all and throw in the social media towel.  Yes, even someone who teaches brands and businesses how to use social media has those days. Should I stay or should I go? That’s really the question isn’t it?  Should I stick it out and stay […]
  • Follow Me Where I Go

    SocialMediaDDS
    18 May 2015 | 5:01 am
    I used to perform in coffee houses back in the day. It’s true!  My fantasy at that time was to become a world famous folk singer.  During those frequent daydreaming moments, I still imagine getting up on a stage in a small venue with my guitar and a few musical friends and perform.   Sigh…. […]
  • Mobile-geddon: Bring it On

    SocialMediaDDS
    11 May 2015 | 5:00 am
    Just before April 21, 2015 many people with websites for their businesses were quaking in fear and uncertainty because “mobile-geddon” was approaching. What is mobile-geddon? In the past Google has put more emphasis was placed on desk top search queries than on mobile (specifically smartphones) search queries.  Because more people are using their mobile devices to do their […]
 
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    blog

  • The truth about search position, and how to optimize for search

    Brent Robinson
    28 Jul 2015 | 7:55 am
    When it comes to online search, nothing matters more than your search results placement. In fact, a recent survey that shows organic search results (results from the words a user enters in search, rather than paid advertisements) are clicked an astounding 94% of the time. And the top three organic search results are clicked 68% of the time. This makes it critical for any business paying for search to consider if the results are worth the cost—and to improve your organic search strategy. To improve search result placement, think like your customers When a customer searches online, studies…
  • Becoming an audience architect

    Matt Sharon
    24 Jul 2015 | 10:02 am
    We, as experts of consumer engagement and stewards of our clients’ brands, must understand people’s thoughts, opinions and desires on a very texturized and nuanced level.  This depth of insight allows us to operate at our very best.  So, rather than labeling ourselves as marketers, perhaps we should think of ourselves as Audience Architects. One’s discovery, preference and ultimate loyalty to a brand is a journey that is long, it’s winding and it’s not engineered in a test tube.  It’s about real people living life and using a variety of tools to learn, share and buy.  It’s…
  • What any marketer can learn from Google’s illustrious algorithm…

    Christopher Baldwin
    23 Jul 2015 | 6:53 am
    Like any other profession, marketers come in different shapes, sizes and specialities, we have a diverse skillset and often, opposing areas of focus. I, myself am 190cm tall and am entirely focussed on regional marketing in the tech industry (that’s quite specific) but I also have friends responsible for experiential marketing at beverage firms or heading up campaigns in the charity sector. We all have one thing in common – we are all definitely not search engine algorithm experts…and not many people are, however there are learnings for any marketer in Google’s changing algorithms, no…
  • Adapt your business website to Google to win In search

    Brent Robinson
    16 Jul 2015 | 2:56 pm
    If you’re like 65% of the internet, you use Google for online search. You may search for a business name, a product category or write a question. Regardless of your search, Google’s search results tend to be accurate, specific and helpful. This is not taking place by chance. Since its creation in 1996, Google has updated its search algorithms (computer processes and formulas) an average of 600 timeseach year. These algorithm updates have dramatically changed how Google searches, and what it’s looking for during a search. While the algorithm changes have been vast and complex, having a…
  • The word on Word-of-Mouth

    Brent Robinson
    14 Jul 2015 | 8:49 am
    The amplification effect:  Any brand that sells products through a retailer can benefit by syndicating their consumer reviews throughout the Bazaarvoice retailer network, thereby amplifying the impact of each individual review. Brands and manufacturers that use syndication are amplifying their review content by connecting with their retailers and partners across the Bazaarvoice network.  For example, Health & Beauty brands are boosting the reach of their Ratings & Reviews 25.5x, by sending their natively collected reviews out across their partners’ destination sites. CPG brands…
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    Justin Kownacki

  • Anatomy of a Blog Post

    Justin
    26 Jul 2015 | 9:04 pm
    Opening line of an irresistible anecdote. Complicate the anecdote. Cliffhanger observation. Question? Bait readers that the answer is somewhere further down the post. Section Two This is what I actually wanted to write about — and probably what you were Googling for in the first place — but because we’re trained to Always Be Storytelling […]
  • Touchpoints

    Justin
    19 Jul 2015 | 9:01 pm
    I am where I am in life because of a phone call I made to a radio station in 1996. Let me explain. In the summer of 1996, I was living in my hometown of Erie, PA. I hadn’t gone to college yet — hadn’t even gotten a GED yet, after dropping out of high […]
  • New Facebook Change Gives You More Control — and Businesses Less

    Justin
    15 Jul 2015 | 9:01 pm
    In a rare move that gives Facebook users more control over their experience, you now have a way to make sure you see posts from the people and pages you like best. Just go to a person’s profile and click or hover on the “Following” button, and you’ll see a new dropdown that allows you […]
  • Why Twitter May Have Trouble Attracting New Advertisers

    Justin
    15 Jul 2015 | 8:19 am
    I never advertised on Twitter before. But I have a new business that I wanted to promote, so I thought I’d give it a try. Here’s what went wrong. Where Is the Twitter Advertising Link? Oh, right. Way down there. Sure, that makes sense. Okay, so we click that, and we’re off to the races, […]
  • 10 Ways You Can Improve Your Life in 10 Seconds or Less

    Justin
    12 Jul 2015 | 9:01 pm
    Want to have a better day? Do any of these things. 1. Unfollow someone on Facebook. Who brings your Facebook experience down? Is it your racist uncle, your histrionic coworker, or that rando you haven’t talked to since high school who complains nonstop and makes every day feel like it’s the worst day ever? Just […]
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    SociableBlog

  • How Big Data Can Help Your Digital Marketing Campaign

    Robert Conrad
    13 Jul 2015 | 10:12 am
    One of the biggest struggles and perhaps biggest opportunities for social media marketers is interpreting and acting upon qualitative information, rather than getting caught up in big data. Trying to extrapolate useful data from thousands upon thousands of posts may seem insurmountable, but due to a recent partnership between Google and Twitter last May, its relevancy in the marketing realm cannot be discounted. At that time, Twitter granted Google access to its firehose, which sprays nearly 9,000 tweets per second, into “crawlable” results. The intention for this is to provide timely…
  • Five Ways to Find Blog Topics Ideas Using Social Media

    Ashley Sanford
    2 Jul 2015 | 8:37 am
    What to write about? What to write about? What to write about? This is a question that keeps creeping into a bloggers mind every now and then. For me, it’s something that often bothers me while I’m showering, travelling, feeding my cat, and going about the daily humdrum of my life. Note, I am someone who is deemed to be tremendously creative. However, finding the most insightful, interesting, trending and educational topic in my blog’s niche every day, and I mean every day, is not a piece of cake. Sometimes, it can take hours of thinking and contemplating. They say the best ideas just…
  • Facebook Instant Article and Its Potential as a New Publishing Format

    Bidisha Gupta
    9 Jun 2015 | 9:44 am
    A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic…
  • Advanced Search Operators For Link Building (Infographic)

    Brandon Leibowitz
    8 Jun 2015 | 11:12 am
    The death of old SEO tactics has left several webmasters and their websites in the limbo. While most have successfully latched on to the new parameters set by Google, quality backlinks have been a matter of concern for many. Taking into consideration, this problem that most web masters are facing today, I’ve created an infographic which highlights intelligent use of Google search to come out as winners. In other words, the infographic sums up the most effective search operators that webmasters must be aware of. These search operators help unravel a wealth of backlinking and other SEO…
  • Social Media Is A Lead Generation Gold Mine

    Justin Hartzman
    3 Jun 2015 | 8:50 am
    In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those posts and a ton of others like them occur every…
 
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    Cendrine Marrouat

  • The tree of love

    Cendrine Marrouat
    26 Jul 2015 | 3:43 pm
    Original size: 5184 × 3456 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Decadence

    Cendrine Marrouat
    23 Jul 2015 | 11:46 pm
    Original size: 3648 × 2736 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Citadel of Aleppo

    Cendrine Marrouat
    22 Jul 2015 | 9:18 pm
    Original size: 3648 × 2736 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • A beautiful review of ‘When the Mind Travels: A Poetic Journey into Photography’!

    Cendrine Marrouat
    20 Jul 2015 | 11:48 pm
    Big thanks to James Hamel for his amazing words on my photography book. I am blown away! Buy your copy of When the Mind Travels here. Cendrine Marrouat - Photography
  • Side view

    Cendrine Marrouat
    12 Jul 2015 | 10:45 pm
    Original size: 3456 × 5184 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
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    agency 2: Social Media Agency

  • What’s more powerful today – content or community?

    agency2
    16 Jul 2015 | 9:27 am
    Social media trends are continuously changing. Reactive content is on fire, videos are taking the lead and Instagram is the new black. Brands are constantly trying to maintain their social currency, by creating strong communities of like-minded fans who engage with their content. In some scenarios, we need to consider what’s more powerful…content or community? Communities move on Think about new mums. Early motherhood is lonely and mums often find support in the mummy community. But, babies are small for a very short time. What happens when they move on from their current stage? They need…
  • Next Gen social insights drive ROI

    agency2
    3 Jul 2015 | 4:20 am
    Social Insights Drive ROI Our challenge: A global hotel chain wants to run a social campaign to highlight their fabulous newly decorated rooms. Traditional digital marketing routes have not yielded results, so they need to think outside the box and figure out how to reach their audience in a new and innovative way. The Target audience: Young professionals who enjoy short-haul travel. Our solution: Using specialist insight technology to discover their audience’s passions, the data reveals that this target audience is predisposed to Michael Palin and “trying interesting foods”.
  • Optimising social channels for retail

    agency2
    3 Jul 2015 | 4:15 am
      A recent study tracked the social media usage of 50 top US retail brands across 5 categories: beauty, apparel, electronics, big box and home goods.   http://www.adweek.com/socialtimes/yesmail-retail-brands-social-media-channels/622117   Data from Yesmail:     As can be seen from the above graphic, Facebook is still the most popular network and is used across all categories, from beauty, to apparel, to home goods. Facebook’s ubiquitous nature keeps it at the forefront of brand conversation, and despite strong growth from newer channels, it remains a priority for…
  • Social Media: Connecting the dots

    agency2
    27 Mar 2015 | 5:34 am
    On Tuesday 31 March, 2015 our director Joel Davis, will chair a presentation at the DMA in central London. What is the DMA? The biggest marketing body in Europe, the DMA aims “to connect, enable and inspire our members to drive business growth” primarily through digital communications. Their objective includes facilitating a marketing evolution of growth at both a business and industry level. The presentation is called Social Media: Connecting the dots and will touch on various aspects of social including successful strategy, integrating social media with other channels, current…
  • Is Meerkat the next big social app?

    agency2
    24 Mar 2015 | 6:14 am
      It’s the talk of the town. A real-time video app set to take over the world. Is it really promising as a new social platform?   The live-streaming app allows users to play videos on their Twitter feeds, as they happen. According to The Independent, since its launch on 27 February, Meerkat has attracted more than 120,000 users. Not bad going for under a month.   Is ‘Meerkatting’ set to become the new way of communicating? Can it outlive its strong start and emerge as a big social network in its own right?   “The difference between Meerkat and, say, YouTube or…
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    BarnRaisers

  • 12 experts explain what Internet of Things really means

    Rob Petersen
    26 Jul 2015 | 1:56 pm
        When major change occurs, likely to improve our lives in meaningful ways, a new phrase is born to capture its innovation and transformation. But if the change doesn’t become reality or keep pace with expectations, the phrase turns into a buzzword meaning many different things and never being clear. A phrase that could be in this category is the Internet of Things. Have you heard it? Do you know what it means? Some experts are about to explain its meaning. They will tell you the Internet of Things (IoT) is about connectedness that will make our lives significantly better;…
  • 31 crystal-clear facts support Social Media Intelligence

    Rob Petersen
    20 Jul 2015 | 1:37 pm
        Social Media Intelligence is the collective use of monitoring, listening tools and solutions that allow organizations to monitor social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis. Benefits companies realize from Social Media Intelligence are: Audience Segmentation Competitive Analysis Trend Analysis Brand Analysis Customer Acquisition Customer Retention Customer Service On-Line Research Key Influencer Identification Community Building Company Productivity These benefits suggest Social Media…
  • 10 essential KPIs for 7 different industries

    Rob Petersen
    13 Jul 2015 | 8:18 am
        Key Performance Indicators (KPIs) are metrics tied to a target. They are the measurable values that demonstrate how effectively a company is achieving key business objectives. KPIs operate as the actionable scorecard that keeps the strategy on track. The video above from  Erica Olsen of OnStrategyHQ.com shows how to develop KPIs and set up a KPI scorecard. But KPIs differ depending on the objectives and type of business and industry. For example, if a business relies on marketing, or a sales force, social media, SEO or financials to achieve objectives, there will be different…
  • 10 big ways social media participation raises search ranking

    Rob Petersen
    6 Jul 2015 | 6:22 am
        54% of people find a website from natural search results (source: Forrester) 33% choose the website in the #1 position on the first search page (source: Chitika) 32% find a website from social network sites (source: Forrester) The numbers say high search ranking and strong social media presence give a website the best chances of being found. But a website has an even better chance if social media and search engine optimization (SEO) efforts, the strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high search engine ranking,…
  • Social media builds brand loyalty. 11 compelling case studies

    Rob Petersen
    28 Jun 2015 | 6:06 am
          60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey) These facts suggest social media builds brand loyalty. But does it and how? See for yourself. Here are 11 compelling case studies that prove social media builds…
 
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    Windmill Networking is Now Maximize Social Business

  • 7 Questions to Help Create Healthy Employee Engagement

    Joe Ruiz
    28 Jul 2015 | 5:45 am
    In a recent post, I wrote about employee engagement and offered five ways to engage employees.  Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. I decided to pursue the topic […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship…
  • Use Google Analytics to Discover the Quality of Your Social Media Traffic

    Leah Mazur
    27 Jul 2015 | 5:45 am
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. This information allows us to be constantly improving our marketing strategies and making them better. However many feel overwhelmed with all the data available in their analytics. They […] Author information Leah Mazur Leah Mazur contributes a monthly column on Social Media Traffic Generation. With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web.
  • How to Speak at the Social Tools Summit

    Neal Schaffer
    23 Jul 2015 | 5:45 am
    My first Social Tools Summit, the first social media conference to bring together the companies that develop the social media tools that run our social media organizations as well as the executives and practitioners in companies that are utilizing them or want to learn more about them, was held in Boston on May 12 and […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including…
  • Do You Know China’s Baidu Social Network?

    Olivier Verot
    22 Jul 2015 | 5:45 am
      Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Early on in the life of Baidu, this Chinese giant chose to increase its range of services […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Passionate about…
  • How to Make Blogging Pay Dividends for Your Business

    Dave Schneider
    21 Jul 2015 | 5:45 am
    I get it – you don’t have time to blog. With all of the other more important things on your plate, like customer service, product development, and marketing – who has time to invest hours into a strategy that might not pay off for months, if at all? Not me. I struggle with this problem […] Author information Dave Schneider Dave Schneider contributes a monthly column on Blogging. Dave is the cofounder of NinjaOutreach, an innovative new blogger outreach software for marketers based in Boston, Massachusetts. He writes about blogging for businesses, entrepreneurship, and has…
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    Heidi Cohen

  • How to Make Powerful Speeches – Book Interview

    Heidi Cohen
    25 Jul 2015 | 3:00 am
    Less than 1 in 4 Business people claim to have any confidence in public speaking. That's the reason for this NEW book and The Reluctant Speakers Club where thousands of reluctant speakers have discovered how to transform their speech making abilities; helping them to inspire others with their ideas. In this book, Founder of The Reluctant Speakers Club, Public Speaking Coach and author, Eamonn O'Brien helps you banish your fear of the podium forever. It will show you how to connect with audiences, construct credible arguments and give talks for maximum impact and persuasion. The post How to…
  • 5 Ways To Make Your Social Media Marketing Measurable

    Heidi Cohen
    24 Jul 2015 | 3:00 am
    Looking to make your social media more measurable? Here's research and analysis to put it in context for your business. 5 actionable marketing tips included. The post 5 Ways To Make Your Social Media Marketing Measurable appeared first on Heidi Cohen.
  • Buyer Personas – Book Interview

    Heidi Cohen
    18 Jul 2015 | 3:00 am
    Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus…
  • Prime Day, Christmas in July, and How to Drive Sales When No One is Buying

    Heidi Cohen
    17 Jul 2015 | 3:00 am
    Want to maximize your sales? Then you need to create profitable marketing promotions that follow these 7 steps. The post Prime Day, Christmas in July, and How to Drive Sales When No One is Buying appeared first on Heidi Cohen.
  • Maximize Your Social – Book Interview

    Heidi Cohen
    11 Jul 2015 | 3:00 am
    Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is…
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    The Future Buzz

  • New Tunes For Future Buzz Readers: Downtempo Mix- “Never Forget You”

    Adam Singer
    7 Jul 2015 | 9:45 am
    The following was originally posted to my music blog but x-posting here as I know listening to music while working helps many of you be more creative. Also I figured I couldn’t rant about pop music without offering you an alternative.Longtime readers know in addition to working in tech and investing, I also compose and mix music. Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.Production, effects, sampling & mixing using Ableton Live.Listening optionsStreaming: If you want to…
  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
 
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    My Community Manager » My Community Manager -

  • #CMGRHangout Presents: Helping Members Adapt To Technology (Storify)

    Sarah Nagel
    24 Jul 2015 | 12:45 pm
    Part of on-boarding new members and helping them feel welcome is also helping them adapt to technology within your platform or product/service. How do you identify skill barriers within your community? How can you help your community ease into your platform during on-boarding? How do you help an established community adapt to new technology? How do you address skill gaps across your community? This week, we addressed these questions and more. Check out our chat below:[View the story “#CMGRHangout presents: Helping Members Adapt to Technology” on Storify]The post #CMGRHangout…
  • #CMGRHangout presents: Helping Members Adapt to Technology (Preview)

    Sherrie Rohde
    23 Jul 2015 | 6:10 pm
    Part of on-boarding new members and helping them feel welcome is also helping them adapt to technology whether it’s your actual platform or your product/service. How do you identify skill barriers within your community? How can you help your community ease into your platform during onboarding? How do you help an established community adapt to new technology? How do you address skill gaps across your community? We’ll talk this and more on this week’s #CMGRHangout panel on Friday, July 24th at 2pm EDT/11am PDT!Jonathan Brewer, Dom Garrett and Sherrie Rohde will be hosting the…
  • Times of Change

    David Hurley
    20 Jul 2015 | 8:25 am
    Life is constant movement. In fact, movement is a sign of life. Amongst all this movement there are bound to be transitions occurring. In fact, a transition is defined as simply changing from one state to another. Transitioning is therefore a simple fact of life. So the question is how should these transitions be handled within an organization and what are some good guidelines to follow when undergoing a transition?Before A Transition: Plan AheadBefore you ever come to that point where you need to make a transition you should have already formulated a plan for how it would be handled. This…
  • #CMGRHangout presents: Storytelling as a Community Skill (Storify)

    Sarah Nagel
    17 Jul 2015 | 12:43 pm
    Over all of human history, how many tribes, cultures and families have built community through storytelling? Countless. When we tell a story, we draw others in. Most people don’t like to be marketed to, and as community managers it’s not our job to market to them. By telling our story; however, and inviting our community to be a part of it, we create something stronger and unforgettable: a sense of belonging, a sense of something greater than ourselves … a sense of community. Check out our discussion from this week to learn how to incorporate storytelling into you community…
  • #CMGRHangout presents: Storytelling as a Community Skill (Preview)

    Sherrie Rohde
    15 Jul 2015 | 1:40 pm
    When I was at Disneyland a couple weeks back, our “safari” tour guide took us by a chieftain sharing a story with his tribe. Animatronic details aside, the tribe was quite engaged as one would expect. In the DreamWorks movie The Croods, caveman Grug teaches his family about the dangers of all things scary and new via storytelling and illustration. Both of these instances relate to Ana Noemi’s reminder that we don’t need  to reinvent the community wheel. Over all of human history, how many tribes, cultures and families have built community through storytelling?
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    Geeks Zine

  • Top 10 Code Editors You Should Try

    Luke
    27 Jul 2015 | 7:29 am
    There are plenty of code editors available to download out on the web that allow you to view, edit and alter your code in plenty of different user interfaces with loads of alternative features available to you. If you’re looking to get into code editing or are a veteran and just looking for a new […] Read more: Top 10 Code Editors You Should Try
  • Essential Mac Apps for Your new iMac/Macbook

    Luke
    27 Jul 2015 | 7:29 am
    With Macs becoming more and more popular within the PC world but more the Laptop world, more and more people are developing an interest for getting the best new apps for your brand new iMac/Macbook. The App Store is a great place to find all these applications as it offers up a wide variety of […] Read more: Essential Mac Apps for Your new iMac/Macbook
  • Exciting Technology To Expect Throughout The Rest of 2015

    Luke
    23 Jul 2015 | 7:25 am
    Technology is a year of the sequels and potentially the year of a brand new Apple product, if the rumours are true. We are going to see some exciting new smartwatches, tablets, phones and more. There’s no doubt that there’s still some very exciting products to come out of the biggest names in technology this […] Read more: Exciting Technology To Expect Throughout The Rest of 2015
  • The Most Fun Minecraft MODs Right Now

    Luke
    21 Jul 2015 | 7:41 am
    Minecraft is still a game that garners an incredible audience from players to YouTube Viewers. Yogscast, who center a lot of their content around the incredible phenomenon that is Minecraft still manage to gather hundreds of thousands of views on each video for almost all their employees. Which just shows that Minecraft is still a […] Read more: The Most Fun Minecraft MODs Right Now
  • What Features We’re Most Excited for in Windows 10 On July 29th

    Luke
    21 Jul 2015 | 7:40 am
    Windows 10 hit final version on Thursday and has gotten a lot of people excited about the upcoming Windows 10. Tech enthusiasts are just excited to try out a new operating system on their PCs. However, there are also people out there excited to get rid of Windows 8.1 an upgrade to Windows 10 which […] Read more: What Features We’re Most Excited for in Windows 10 On July 29th
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    Fresh View Concepts

  • New Google Panda 4.2 Update Finally Rolling Out

    Nina Churchill
    23 Jul 2015 | 9:31 am
    Over the weekend, Google rolled out Panda 4.2, a refresh of the Panda algorithm that will take months to fully […] The post New Google Panda 4.2 Update Finally Rolling Out appeared first on Fresh View Concepts.
  • Networking in Jacksonville: The JOMM

    Nina Churchill
    15 Jan 2015 | 1:05 pm
    Networking in Jacksonville Are you looking for a great way to market your business or even yourself? Do you want […] The post Networking in Jacksonville: The JOMM appeared first on Fresh View Concepts.
  • Wrecking Crue Website Launched!

    Nina Churchill
    27 May 2013 | 7:00 am
    We are very proud to announce that the Wrecking Crue LIVE website launch party was a complete success!  Great bands, […] The post Wrecking Crue Website Launched! appeared first on Fresh View Concepts.
  • The Increasing Trend of Social Media {Infographic}

    Karl Hunt
    16 Apr 2013 | 7:00 am
    Social media are creating a big revolution in our society.  Because of the big influence of social media, businesses have […] The post The Increasing Trend of Social Media {Infographic} appeared first on Fresh View Concepts.
  • NO Facebook! Google Plus is the Key to Earn Small Business Success!

    Margaret Jules
    9 Apr 2013 | 7:00 am
    Of late, there is a lot of discussion surrounding Google Plus and the way it’s useful for business promotion especially […] The post NO Facebook! Google Plus is the Key to Earn Small Business Success! appeared first on Fresh View Concepts.
 
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    Social Business Today

  • Blogging Platform Medium Takes A Firmer Stance On Harassment And Revenge Porn

    newsadmin
    28 Jul 2015 | 11:03 am
    It’s time to clean up the Internet, apparently. Blogging platform Medium this week joined Google and Microsoft as well as other social platforms including Twitter, Facebook, and more recently Reddit, in taking a firmer stance on how it will handle online harassment, including the posting of confidential and personal information and revenge porn. According to new rules posted on the Medium website, the company says it now reserves the right to suspend or block accounts and remove offensive content without notice and at its sole discretion. Explains the company in a post about the updated…
  • 5 Ways to Use Snapchat for Business

    newsadmin
    28 Jul 2015 | 9:20 am
    By Kate TalbotPublished July 28, 2015 Are you thinking of adding Snapchat to your social media marketing mix? Interested in ways to use Snapchat to strengthen your brand? With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. In this article you’ll discover five ways to use Snapchat for business. Why Snapchat? With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even…
  • 5 Twitter Tools to Boost Your Productivity

    newsadmin
    28 Jul 2015 | 9:20 am
    By Kerry ButtersPublished July 28, 2015 Do you struggle to keep up with your Twitter activities? Interested in tools to improve productivity? Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier. In this article you’ll discover five Twitter tools to boost your productivity. Discover five productivity-boosting Twitter tools. #1: Schedule Content via Tweet Jukebox Tweet Jukebox is a free scheduling tool that allows you to load a “jukebox” with content, schedule when you want tweets to go out and then sit back and let it do…
  • 5 Habits To Help Wake Up Your Marketing Mind

    newsadmin
    28 Jul 2015 | 7:29 am
    by Jason Keath on Jul 28, 2015 Less than 100 seats left for our 17th conference, Social Fresh 2015, in Tampa, Sept 23-25. Featured speakers include Chris Brogan, Jay Baer, Sarah Evans, Scott Monty, Twitter, Priceline, Patron, American Eagle, The Today Show, Buffer, Dannon and more. >> Reserve your seat today I was talking to my friend Peter Shankman last week about his amazing masterminds event series ShankMinds. Peter is one of Social Fresh Conference‘s highest rated speakers of all time. He inspires audiences more than any speaker I’ve seen. And his ShankMinds events magnify that…
  • Meningitis B vaccine to roll out in UK in September

    newsadmin
    27 Jul 2015 | 9:49 pm
    Meningitis B is both mysterious and serious. It hits 1200 children yearly in the United Kingdom alone and is fatal in 1 in 10 cases. Now, the first government-funded optional vaccine program is scheduled to be offered in September. It will certainly get those opposed to vaccinations up in arms, but currently it is going to be offered rather than being made mandatory. According to the BBC: The disease infects the protective membranes surrounding the brain and spinal cord. If the infection is left untreated, Men B can cause severe brain damage and blood poisoning – and in some cases, it can…
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    Clixto7

  • These Star Wars Characters Are Definitely Lost

    LeadTech
    27 Jul 2015 | 2:57 pm
    Rebel in Aisle 3 A cosplayer channeling Princess Leia is spotted hoarding snacks in a New York grocery store. Maybe the fridges are broken in the rebel base cantina. (Photo by: Corbis) Does This Helmet Make Me Look Fat? A Stormtrooper tries impressing the ladies by posing in a photo booth in France. (Photo by: Corbis) Let the Wookiee Win Chewbacca shows off his sportswookiee-like throwing skills by lobbing a baseball at Fenway Park in Boston. (Photo by: Corbis) Sure Beats the Death Star Chewie and Darth Vader yuk it up on a carousel in a Geiselwind, Germany amusement park. Enemies? Sure. But…
  • Lava Pixel V1 Android One device specs and pricing leaked

    LeadTech
    26 Jul 2015 | 8:48 pm
    Google created the Android One movement to ensure developing markets have access too affordable devices with updated software. It looked great on paper, but the truth is most of these phones didn’t offer great bang for your buck. With so much competition and great options in the affordable smartphone market, Android One devices simply couldn’t keep up. Something’s gotta give! The latest Android One leak may prove Google and its partners are getting ready to really step up their game. According to Indian retailer MySmartPrice’s post, the Search Giant has partnered with…
  • Xbox Live Experiencing Issues Today

    LeadTech
    26 Jul 2015 | 2:58 pm
    Following problems earlier this weekend, Xbox Live appears to be at partially down today, July 26. Reports have been rolling in of various Xbox Live problems, including sign-in issues and an inability to see which of your friends are online. I’ve personally been running into the latter issue. The official Xbox support Twitter account has sent out a message stating, “We’re working hard on the current issues signing in to Xbox Live. Thank you for your patience.” It also links to the the Xbox Live status page, which confirms there are sign-in issues on both Xbox One and…
  • How to fix Samsung Galaxy S5 screen that’s blank, flickering & unresponsive

    LeadTech
    26 Jul 2015 | 1:52 pm
    In this post, I will answer four of the screen-related problems with the Samsung Galaxy S5. The issues I included here are from our readers. The first one is about the blank screen that started after the phone fell and hit the floor. Common sense would tell us the drop may have messed up the phone and we really don’t know the extent of the damage. If you encountered this kind of problem as well, read on to know what needs to be done. The second problem is about the screen flickering when the brightness is set at a certain level. While screen flickering issues can either be hardware or…
  • Android Wallpaper: 8-Bit Landscapes

    LeadTech
    26 Jul 2015 | 1:48 pm
    See past editions of Android Wallpaper We live in a high definition world. It’s no longer unusual to see a 4K TV or watch a YouTube video in 4K. Still, with all these pixels flying around we have a fascination with the past, especially the 8-bit era. There’s just something attractive about minimal pixels and colors. If you’re a fan of 8-bit art you’ll love to deck out your device in these wallpapers. Below you will find 5 HD 8-bit-style wallpapers. To get one of these wallpapers on your phone, tablet, or even PC, simply tap or click on the image to see it at full…
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    Google Plus News

  • OnePlus 2 Phone Launch VR App Released in Playstore

    Mohamed Rafiq
    25 Jul 2015 | 2:27 pm
    Two years ago OnePlus was a simple startup company somewhere in China that no one was heard about. With their innovative approach to marketing and engaging with the user community they’ve changed all that. Today they have created a name for themselves through their very first Android smartphone called OnePlus One (a.k.a 1+1). At the time of launch it was one of the best phone in the Android smartphone world with impressive specifications, features all without compromising on the price (16gb version was sold for $299.00, 64gb was sold for $349.00). The only frustration was most of the…
  • Chromecast Birthday: Get Free Movie Rental on Google Play

    Mohamed Rafiq
    24 Jul 2015 | 10:19 pm
    Its been successful 2 years since the launch of popular Google Chromecast product and Google celebrates the 2nd birthday with a free movie rental as a gift. Millions and millions of Chromecast devices were sold over the last 2 years. During the last Google I/O 2015, Google announced they sold over 17 million+ chromecasts and users have cumulatively hit the cast button for over 1.5 billion+ times. Being a new market segment never explored before, Google deserves kudos for achieving such a remarkable milestone. Moreover this enabled smartness to any TV and made it very affordable. Here is…
  • How to Uninstall or Remove Google Software Update Program in Mac?

    Mohamed Rafiq
    21 Jul 2015 | 10:01 pm
    If you install any of the Google Software in Mac it might behind the scenes install a program called Google Software Update. This program from time to time checks for Software Updates and prompts the user to install them. Although this is a nice feature that helps to keep your software’s up-to date, I personally prefer to update manually. Moreover the dialog (refer below) is annoying and appears time to time once you login into your mac computer. The problem is there is no user-friendly way of uninstalling through an UI. But there is good news, thanks to the update program which by…
  • Wish You a Happy 4th Birthday Google+

    Mohamed Rafiq
    29 Jun 2015 | 10:35 pm
    Google’s entry into the social space Google+ has come a long way and today celebrating its official 4th birthday. Join me in wishing Google+ a happy 4th birthday. Do you think Google+ has lost its charm since +Vic Gundotra left Google? The short answer is a “Yes”. Atleast one googler +Vinoth Ragunathan thinks so. Here is a post that he shared on Google+and clearly calls out how +Vic use to excite Google+ followers with his infamous “I can’t sleep tonight. I wonder what that means?” and how the whole Google+ world reacts with rumors and excitement. I…
  • Google Launches Free Radio Service in the US

    Mohamed Rafiq
    28 Jun 2015 | 10:33 pm
    Google has launched a FREE Radio Service with a ton of expert picked and curated radio stations to directly compete with Pandora, Spotify and other leading online music streaming services. This is available to all Google Play Music service accounts in the United States (US) whether you’re a paid or free customer. You may browse Google Radio stations here and choose stations based on Genres, Activities (Gym, Workout, etc), Moods, Decades or even for Kids. If you’re using Google Play Music for uploading your own music (remember Google offers FREE storage for up to 50,000 songs),…
 
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    Social Samosa

  • APJ Abdul Kalam will live on @APJAbdulKalam

    Social Samosa
    28 Jul 2015 | 1:35 am
    Although former President A P J Abdul Kalam is no more, but his Twitter account will continue to be active in a new form. A team of his close associates has decided to run his official Twitter account which has now been renamed as ‘In memory of Dr Kalam’. “Dedicated 2 immortal memories of Dr Kalam. this account wil nw reflect his thoughts, his lessons & missions. Miss you sir! (sic),” Kalam’s close aide Srijan Pal Singh said in a tweet. Singh would now act as the administrator of his Twitter account and will keep sharing inspirational quotes from an…
  • RIP Google+

    Social Samosa
    28 Jul 2015 | 12:54 am
    Google is bidding adieu to Google Plus, an awkwardly named social network that the American search engine had launched four years ago hoping it would become a serious rival to Facebook. Google has spent the last several months chopping up Google Plus’s most useful pieces and making them separate services as it moves away from making Google Plus the central hub for all Google-related activity. Yesterday, the company announced its most drastic step for breaking up Google Plus. Google has announced more sweeping changes for Google Plus over the next few months as it restructures network…
  • A Snapchat apocalypse

    Social Samosa
    27 Jul 2015 | 11:38 pm
    Snapchat no longer stands as a platform of option when it comes to marketing to the youth. According to Comscore, 45% of Snapchat’s audience falls in the 18-24 age group, as opposed to 16%, 23% and 28% on Facebook, Instagram and Vine respectively. WWF recognised this and came up with the #LastSelfie campaign on Snapchat to protect and raise donations for the endangered species. Moral Aim WWF wanted to bring to the younger audience’s notice to the list of endangered species and their limited time on this planet. Mode of Preservation Snapchat’s USP is the dissolution of…
  • Instagram updates edit screen

    Sukaina Meghani
    27 Jul 2015 | 1:00 am
    Instagram introduces a new technique for uploading and editing pictures, which will take almost half the time than it used to or even less. Instagram has been trying to make the app user-friendly with its constant updates. With new filters, easy-to-use features and picture sharing options in place, Instagram introduced its quick edit feature for its Android users. With Instagram’s latest 7.3 version that is not yet available for everyone, the app is trying to compress uploading pictures, editing them, tagging people, adding location, simple caption tab and sharing – all in just one…
  • A fail-safe method for realty marketing on social media

    Social Samosa
    26 Jul 2015 | 11:37 pm
    Up until social media came along, the cut and dried response to getting up close and personal with consumers for brands was activations. Bright emotions of an offline event multiplied with the reach and personalisation of a social media activity – a through and through social activation. When a new mall comes up in a concrete jungle there is not much to speak about. To strike a difference, Ogilvy & Mather, Argentina decided to make consumers the face of their marketing, rather than a rancid mall centric advertising approach. When Dot mall came up in Buenos Aires, O & M began an…
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    initi8marketing

  • Website Optimization Tips for Improving Web Site Traffic

    KuB8u
    24 Jul 2015 | 12:51 pm
    To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site. Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number. Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a…
  • Helpful Tips On How To Build a Website Quick

    KuB8u
    18 Jul 2015 | 12:49 pm
    If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly. Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it. Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many…
  • “Keyword Quota Exceeded” – What To Do Next?

    KuB8u
    10 Jul 2015 | 12:48 pm
    ” Yesterday I posted a bunch of keywords to my account (about 70,000), but realized that I was being stupid and crazy, so today I tried to do some house-cleaning. I deleted the old campaign and created a new one. This campaign has 63 ad groups and about 200 keywords per ad group. I’m trying to make the campaign active and I get a message telling me “Keyword Quota Exceeded” … How can this be – Is Google still looking at my old keywords?” When I hear reports of AdWords accounts with keywords numbering in the 10s of thousands, I have to gasp in amazement. I find it…
  • The Inside Secrets Of AdWords Bid Management That Will Save You Money

    KuB8u
    5 Jul 2015 | 12:46 pm
    So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy. You’re on a tight budget (let’s face it who isn’t) and your profit margins are small. The minimum bid for most of your keywords is 10 cents so let’s start there and work up – right? Wrong! The Right AdWords Bid Management Strategy A bid management strategy that starts with low bids on all your keywords will typically mean your ad position will also be low. This will…
  • SEO Techniques For Affiliate Marketers

    KuB8u
    30 Jun 2015 | 12:43 pm
    There are many affiliate marketers who haven’t yet understood how essential it is to use the leverage of search engines. After all, the vast majority of Internet users use search engines in order to find information and products online. They are an affiliate marketers best friend and are responsible for the promotion of your website to countless people and counts for 90% of the traffic your website will receive. Google and Yahoo are definitely the most popular search engines amongst the seven or eight top search engines out there. Google being the most popular of all. When you plug your…
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    Social Media Sun

  • Google Search Lands Killer Blow For Travel Sites

    Contributor
    22 Jul 2015 | 10:19 am
    This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built over the years. Payments on Book by Google go via Google Wallet. Google search Any search in Google for a hotel will probably bring up results for booking websites before the actual hotel website. This often provides people with an…
  • The Business Of Fashion: 7 Surprising Facts About The Fashion Industry

    Contributor
    16 Jul 2015 | 6:12 am
    [The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the bus stop, you’ll likely be facing a constant visual bombardment of ads for the latest designer trends, from brands that you may or may not have an interest in. And it’s no surprise that all those brands are fighting for your attention: fashion is big…
  • The Message Of An Image

    Harry Price
    15 Jul 2015 | 7:33 am
    Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an explanatory process? Answering these all important questions needs to be done before you begin to search for online stock images, hire a photographer or begin snapping away yourself. Relevance is key to any graphical representation whether you…
  • How To Use Marketing Metrics To Boost Business

    Contributor
    13 Jul 2015 | 10:23 am
    Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both traditional and online marketing. Simply placing an advertisement of your business in your local paper could be wasted if you have no means of knowing whether it sends you new customers, or how many. On the other hand, if you include a voucher…
  • Building Team Collaboration And Boosting Productivity

    Contributor
    6 Jul 2015 | 8:59 am
    Team collaboration is essential to get things done in any organization – if you accept that a team is greater than the constituent sum of the individuals, then you must also accept collaboration is the Factor X which increases team value and effectiveness. This said, too many executives consider collaboration as a buzzword for a passing phase, but no matter what the term used to describe the fuel which powers team performance, it is essential we foster and encourage this attribute. Instilling Individual and Team Confidence Confidence is the attribute which allows people to tackle tasks they…
 
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    Cygnis Media Blog

  • The 5 Most Brilliant Social Media Campaigns of 2015 (so far)

    Cygnis Media Editor
    28 Jul 2015 | 12:45 am
    After successful campaigns last year, such as the Ice Bucket Challenge and Coca Cola’s Share a Coke, the campaigns in 2015 continue to add flavors of emotional bonding, driving them to success. This year so far has proven to be a good year for brands on social media. Here are our top 5 picks for best social media campaigns in 2015 so far. 5 – Crusader’s Quest NHN Entertainment is a Korean game developer and publisher. Earlier this year, it launched a social media campaign, primarily on Facebook, for the Crusader’s Quest game. The game developer used a mobile targeted audience to…
  • Narrative Product Development

    Cygnis Media Editor
    15 Jul 2015 | 11:31 pm
    Every great product begins with a great story. Narratives in product development are essential sketching about where you want your product to go in the future. For every web and mobile product out there, a master narrative is integral for the reason of its existence. In narratives, the initial step is to define the problems faced by users. If you simply walk in to a conference room, and without much proof and connection announce research showing what the user needs and what you have observed in relation, it will barely work with your managers and engineering team, and you will spend lots of…
  • 3 Tips For Mobilegeddon Friendly Responsive Design

    Cygnis Media Editor
    1 Jul 2015 | 12:07 am
    On April 21, Google released an updated search algorithm that will display mobile-friendly results for Google searches from a mobile device. According to IBM’s Cyber Monday report, smartphones drove 28.5 percent of all online traffic. Therefore, this algorithm update named as Mobilegeddon, which doesn’t affect desktop searches, or even tablets, is still a big deal. In a perfect scenario, all websites should be mobile-friendly. However, in the real world, there are legacy builds, business requirements, and development timelines to deal with. So, for all those who missed the boat…
  • UX Design Tips For Your App With Examples

    Cygnis Media Editor
    26 Jun 2015 | 12:32 pm
    An app filled with splendid features coupled with a poor UX is an invitation to frustration. To be clear, the UX tips in this post are not revolutionary or groundbreaking. In fact, we assume that you know most of this stuff already, but as it happens to all of us for one reason or another, we overlook or neglect crucial UX design considerations from time to time. So, for that reason, here are some tips that will help enhance your app’s UX. You will also see a few examples of apps that demonstrate each UX design tip. Avoid one-size-fits-all approach We all are different, so why should the UX…
  • 5 Reasons Why React.js Is So Popular

    Cygnis Media Editor
    17 Jun 2015 | 10:25 pm
    While discussing isomorphic javascript applications as the potential future of the web, we mentioned some useful framework for creating isomorphic javascript applications. From all these handy tools, we think React deserved a proper review due to its popularity among developers. Almost every front-end developer loves to try new things. New frameworks, new build tools, anything that makes their work more efficient. However, with the front-end world changing on a daily basis, it’s hard to spend time to learn a new framework – especially when that framework could eventually become a dead…
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    Right Mix Marketing Blog

  • 3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

    Tom Treanor
    22 Jul 2015 | 1:18 pm
    Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Elements of a Successful Content Marketing Organization

    Tom Treanor
    13 Jul 2015 | 4:04 pm
    Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Productivity Benefits of Breaks From Work

    Tom Treanor
    23 Jun 2015 | 10:29 am
    Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Steps To Better Online Privacy

    Tom Treanor
    22 Jun 2015 | 12:31 am
    Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Essentials of a Marketing Collaboration Tool

    Tom Treanor
    15 Jun 2015 | 10:55 am
    As your marketing team grows (or as your network of collaborators grows), it becomes harder and harder to manage work via emails, spreadsheets and chat messages. When upgrading to a marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Deltina U

  • The Future of Google+ Revealed | News from the Source

    Deltina Hay
    28 Jul 2015 | 7:37 am
    Everything in its Right Place People have been speculating about the future of Google+ for quite some time and rumors of its upcoming demise were spread all over the net. It turns out nothing could be farther from the truth. In an article published on the Official Google Blog yesterday, the Big G silenced the doubters once and for all and confirmed Google+ is here to stay. Source: Google What the Future Holds for Google+ Google begins by admitting they may have made a few mistakes along the way, but rather than scrapping their social network they have had a “rethink” and plan on…
  • New Video Tools from Facebook Media | News from the Source

    Deltina Hay
    23 Jul 2015 | 8:12 am
    Customization and Control – New Tools for Video Publishers: Facebook Media is busy developing new tools to help video publishers improve their businesses on Facebook. The new Videos Tab in Page Insights was announced in June and, in an article published on Tuesday, Facebook Media Product Manager, Anaid Gomez-Ortigoza voiced her team’s excitement over the new Video Library and the latest improvements to the video upload system. Source: Facebook Media New Video Library Makes for Easier Asset Management The new Facebook Video Library provides platform users with a new place to…
  • Google Supports Vulnerability Research | News from the Source

    Deltina Hay
    22 Jul 2015 | 12:19 pm
    Google, the Wassenaar Arrangement, and Vulnerability Research: “Google, the Wassenaar Arrangement, and Vulnerability Research,” as a title it’s a bit of a mouthful, but the latest article posted on the Google Online Security Blog makes interesting reading. In some ways Google is a little like a god, lording it over the internet, but gods are often taken for granted and few people realize how much work goes on behind the scenes. Source: Google Online Security Blog The new article details some of the ways Google has tried to protect users while they are online. In fact, the Big G…
  • Sell it in AdWords Micro-Moments! | News from the Source

    Deltina Hay
    16 Jul 2015 | 12:17 pm
    Winning the Shopping Micro-Moments: In an article published yesterday on the Inside AdWords blog, Google outlined the plans they are implementing to help retailers win shoppers during those crucial “micro-moments” they spend searching for information about products or services. Source: Inside AdWords Blog What are Micro Moments? Those precious micro-moments when shoppers are out and about, and want to know something or want to go somewhere, can be an ideal time to provide answers that covert to sales. In the event that the shoppers are already motivated to buy, Google is making…
  • Maximize Your Hashtag Interaction Rates |Tools for Success

    Deltina Hay
    15 Jul 2015 | 3:05 pm
    A Scientific Guide to Hashtags – How Many, Which Ones, and Where to Use Them: Twitter may have been the first social media platform to use the hashtag, but the idea caught on fast. Hashtags have become a force to be reckoned with, but using them in an effective way is not always easy. Source: Buffer.com Getting Hashtags Right Many people get hashtag use all wrong, but a little bit of knowledge can go a long way. Kevan Lee provides some expert guidance in an article published at Buffer.com. The name of his article says it all: A Scientific Guide to Hashtags: How Many, Which Ones, and…
 
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    EarningDiary » EarningDiary

  • Essential Advice for First-Time Property Buyers: How to Get the Best Mortgage Deal in the UK

    Lakhyajyoti
    16 Jul 2015 | 11:26 pm
    Without a doubt, having one’s own home is the dream of many individuals in the UK. But those who are planning to buy their own property for the first time are more apt to make a faulty decision – simply because they do not have enough information on their hands or they are simply swayed […]
  • Fruit sorting systems and relative equipments

    Osho Garg
    11 Jul 2015 | 10:31 am
    Thanks to the advent of the informatics and electronic, the world of the industrialization has changed radically its standard and also the way to think the manner of making products in series. For this reason, the food industry has changed in few years, finding every day new solutions that can increase the production reducing the […]
  • 4 New Cheltenham Housing Developments: Plans and Completions

    Lakhyajyoti
    11 Jul 2015 | 12:50 am
    Is a property on one of these new Cheltenham housing developments your future home? Building work is continuing apace on several prestigious housing developments in Cheltenham, while plans are being debated for several more sites. Take a look at how these new properties are shaping up, and how to plan a move into one of […]
  • Top Reasons Why Your Blog Isn’t Making Money

    Lakhyajyoti
    7 Jul 2015 | 7:37 pm
    How much money is your blog making? Do you make money by pure luck or do you have a strategy in place? I ask this because most bloggers have no idea how they make money online and the reason what they are doing works. Just so you know, this is why your blog is not […]
  • Children’s Home Safety Tips For Working Parents

    Lakhyajyoti
    30 Jun 2015 | 5:35 am
    We find that in today’s world, due the high cost of living, sometimes both partners have to work. When the child is young, the mother takes leave or quits a job for a year or two. But not every mother can do this for a long number of years. Even if you think your child […]
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 66: AAMA = Ask Amy’s Mom Anything!

    Amy Schmittauer
    20 Jul 2015 | 6:20 am
    Why not turn a random livestream with your mom into a podcast? Oh happy Monday. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Qc Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Aweber Email Marketing: Get 60 days free and download the Getting Started Guide, EXCLUSIVE to The Marketing Lifestyle Show […] The post TMLS 66: AAMA = Ask Amy’s Mom Anything! appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 65: Amber Rose Smith on Climbing Out of the Cubicle

    Amy Schmittauer
    17 Jul 2015 | 10:03 am
    One of the most exciting things for me as a creator is to see success stories of those who took the necessary steps to better their marketing lifestyle. Amber Rose Smith from Climb Out Of the Cubicle has done just that and I want to share her story with you. Access to all links below straight […] The post TMLS 65: Amber Rose Smith on Climbing Out of the Cubicle appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 64: Livestreaming with Periscope and Meerkat

    Amy Schmittauer
    13 Jul 2015 | 4:00 am
    Livestreaming is taking the social world by storm so naturally I have to get myself into it to see what all the fuss is about. As we all know, live events are effective. With technology like Periscope and Meerkat, it’s making live event impact even more accessible for any size brand. More on this in […] The post TMLS 64: Livestreaming with Periscope and Meerkat appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 63: The Merry Maker Sisters on Instagram Community

    Amy Schmittauer
    10 Jul 2015 | 4:00 am
    Another amazing brand that I met at Tropical Think Tank joins me for a podcast chat today: The Merry Maker Sisters. They talk about how they launched a healthy lifestyle brand to success with a killer Instagram presence. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Po Stitcher Radio | RSS Feed | iTunes | Soundcloud […] The post TMLS 63: The Merry Maker Sisters on Instagram Community appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 62: Monthly Metric Rituals

    Amy Schmittauer
    6 Jul 2015 | 7:34 am
    Today I share some things I measure everytime a new month starts. If you’re not measuring your journey to success, it will never come. So if you’re not already scheduling your monthly measuring rituals, start with these. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3OW Stitcher Radio | RSS Feed | iTunes | Soundcloud […] The post TMLS 62: Monthly Metric Rituals appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
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    PeterTrapasso.com social media consulting + writing + influencer marketing

  • Social Media vs. SEO: Which is Better?

    Peter Trapasso
    20 Jul 2015 | 12:41 pm
    Social media vs. SEO, which one do you think is better?* If you are a solopreneur or are running a small, or even medium-sized business, your marketing time and dollar are precious. It’s important to ask: With limited resources, what’s more important—SEO or social media?   The answer, of course, is: Both!   Let’s look at a few aspects of social media and SEO and how they work together and, unfortunately, sometimes against each other. That way, you can make smart choices with your investments in time, money, and effort.   This guest post was written by writer and digital…
  • How to build a great Instagram strategy [INFOGRAPHIC]

    Peter Trapasso
    20 Feb 2015 | 10:23 am
    How to build a great Instagram strategy [INFOGRAPHIC] With over 300 million active users and counting, it is vital that you have a great Instagram strategy for your business. Collectively they have posted over 30 billion photos and leave 2.5 billion likes each day. Instagram users are also 58 times more likely to like, comment on or share a brand’s post than on Facebook or Twitter. How’s that for engagement? Salesforce Canada just posted  all the details. Armed with this information, you need to create a strategy now! What to do now First, set up your account so that your brand…
  • Getting things done: Top 5 iPhone apps for 2014

    Peter Trapasso
    19 Dec 2014 | 8:18 am
    Welcome to my top 5 iPhone apps for 2014 end-of-year roundup list. Yes, it’s that time of year again. I will give you a peek inside of my own personal toolkit. Top 5 iPhone apps 2014 Facebook (free app) I use this everyday to monitor my News feed and to quickly Like posts. According to comScore Mobile Metrix data from June 2014 , Facebook is also the number 1 mobile app by unique visitors. To be honest, I still use the desktop version in a Chrome browser tab to post and comment. You can’t beat a 27″ monitor. More information on the Facebook app. Dropbox (free app, paid…
  • CEO interview: Meet Bret Taylor of Quip, the future of mobile productivity apps

    Peter Trapasso
    16 Dec 2014 | 11:49 am
    Recently, I had the pleasure to interview the CEO and co-founder of Quip, Bret Taylor. Quip is located in San Francisco in the Warfield Theater building in the bustling and transforming Mid-Market neighborhood anchored by the likes of Twitter. Please enjoy the latest installment in my CEO Interview series. Taylor describes Quip as a shared whiteboard useable by a group. All the stuff that would be on an office whiteboard can be input and shared in Quip instead. It is a “blank canvas” that can contain spreadsheets, text, images, and more, laid out anyway you want. He then compared…
  • Book Review: “The Art of Social Media: Power Tips for Power Users”

    Peter Trapasso
    3 Dec 2014 | 2:57 pm
    Current social media tips by two pros   “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn a new trick from this book. I received a copy of “The Art of Social Media” early and tore into it right away. Guy and Peg show you what’s important with solid “how to” information from profile optimization to tying it all together with a neat bow. Even seemingly simple…
 
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    Social Media For Law Firms

  • The Secret to Getting More Facebook Post Engagement

    Samantha Collier
    4 Jul 2015 | 12:10 pm
    The post The Secret to Getting More Facebook Post Engagement appeared first on Social Media For Law Firms. A recent article by the Washington Post, When to Post Things to Facebook if You Want the Most Likes, states that “good timing” is part of Facebook’s elusive newsfeed algorithm. Just in case you don’t know, Facebook has a secret method (similar to Google’s search algorithm) of deciding which stories/status updates will show up in your […]
  • Post to Multiple Google+ Pages with Sprout Social

    Samantha Collier
    12 Jun 2015 | 12:46 pm
    The post Post to Multiple Google+ Pages with Sprout Social appeared first on Social Media For Law Firms. Sprout Social has added yet another feature to their social media management system. According to the Sprout Blog, you can streamline your publishing by posting to multiple Google+ Pages at the same time. Law firms with multiple offices will find this feature extremely helpful. In addition to posting updates on multiple Google+ Pages, you can […]
  • How Social Media Builds Your Reputation

    Samantha Collier
    12 Jun 2015 | 12:10 am
    The post How Social Media Builds Your Reputation appeared first on Social Media For Law Firms. I was recently interviewed by The Globe and Mail about smartphone apps that match lawyers with clients. Back in 2012, the same paper published my comments regarding how law firms were beginning to get involved in social media. Journalists ask for my opinion on law firm social media matters because of my online reputation. I built my presence by penning […]
  • 6 Simple Ways to Stand Out From the Crowd Online

    Samantha Collier
    13 May 2015 | 12:55 am
    The post 6 Simple Ways to Stand Out From the Crowd Online appeared first on Social Media For Law Firms. I started tweeting professionally five years ago today according to Twopcharts.com. Here’s my best advice from my 1828+ day social media career: stay weird! The online realm is a competitive venue, but you can stand out with a few easy steps. 50 million people took the Twitter plunge in the past year for a grand total of […]
  • How To Use Twitter Like a Boss

    Samantha Collier
    1 May 2015 | 3:24 am
    The post How To Use Twitter Like a Boss appeared first on Social Media For Law Firms. Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot Help […]
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    Aleweb Social Marketing » Social Media

  • 5 Steps to Success in Social Marketing Your First Book

    Tara R. Alemany
    9 Jul 2015 | 4:57 am
    ”This is the first time that I’ve offered someone a Featured Author interview with whom I had no prior relationship. However, when Victor Prince reached out to me last April to see if I might support his book launch in mid-July, he did everything exactly how I tell my clients to do it. He provided plenty of time. He explained what his book was and why it was important. He shared with me what he was offering to do. He told me clearly what was in it for me, as well as for my readers. He made it clear that he was willing to bend over backwards to make the whole thing as easy as possible…
  • Animoto’s 2015 Video Marketing Cheat Sheet [Infographic]

    Tara R. Alemany
    20 May 2015 | 5:18 am
    According to a recent study by Animoto, more than 7 billion videos watched each and every day on Facebook and YouTube. You can read the press release about the Animoto Online and Social Video Marketing Study to learn more. However, one thing is clear… If video content isn’t part of your marketing strategy, you’re missing out! And Animoto is a great way to get started… Consider this: 4 times as many consumers would rather watch a video about a product than read about it. Customers are nearly 50% more likely to read email newsletters that include links to video. 4 in 5…
  • Taking the Mystery Out of Image File Types

    Tara R. Alemany
    25 Mar 2015 | 5:45 am
    We all know the benefits of using images and video in our social content. And then there’s the question of what to use in eBooks, presentations, on our websites, in blog posts and more. I’ve recently begun teaching myself how to use Pixlr to do some of my own image editing and save my graphic designer’s time for things that absolutely require his talent. So the question kept coming up for me. Which image file type should I be saving things as? I tried asking my designer, but I have to admit… This is something that gets those guys jacked up, and I was lost after just a…
  • An Interview with Joel Friedlander, The Book Designer

    Tara R. Alemany
    19 Mar 2015 | 5:27 am
    This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it. So, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his…
  • Is Your Website Ready for Mobilegeddon?

    Tara R. Alemany
    14 Mar 2015 | 9:52 am
    Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results… So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” This prefaced their…
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    Perspectives

  • Periscope has depth beyond the buzz |#Perichat

    Mila Araujo
    24 Jul 2015 | 12:34 pm
    Perhaps the most notable thing about Periscope is the insight into humanity Periscope offers the world moments from the lives of people everywhere. Although fame on this platform is spreading quickly in regard to it’s ability to show anyone cities and travel destinations around the world, which I covered in my initial post here. There is something else very special happening: genuine moments celebrating life itself, one person’s experience at a time. Here is one such moment where Denise a.k.a @lifeisurs2enjoy shares a glimpse of how she was touched by a girl, Ashley @BeautEfulMess…
  • Updated: In Depth Overview of Using #Periscope + Tips to Broadcasting & Building Community | VIDEO | #Perichat

    Mila Araujo
    20 May 2015 | 4:30 pm
    Welcome to your world! The Periscope App is shaping communities and “teleporting” people across the globe every day.   Who needs travel, you can live the worlds experiences right from your back yard. It’s one reason smart brands like Tag Heuer invited Periscopers like @Euromaestro to their exclusive tennis event – and something we are sure to see more of (video in the tabs below), but it’s also why normal everyday people are loving Periscope, in particular for sharing life’s beauty and travel. Don’t know anyone on the other side of the world?
  • #NotAlone on Suicide and Depression: What can we do?

    Mila Araujo
    15 Dec 2014 | 6:23 pm
    This post is part of a community initiative in honor of a friend who recently lost his son.  You can read his story here. We are seeking to educate and open the dialogue so that people who suffer from mental illness, depression, may have access to the help they need. So that families have more resources to help. So that youth have access to the resources they need to get help. I also find it is an important campaign for surviving victims of suicide – so they may also have resources and support. The collection of articles as part of this campaign may be found via the hashtag #notalone. I…
  • 12 Most Arguments In Favor of an Unlimited Vacation Policy

    Mila Araujo
    24 Sep 2014 | 9:36 pm
    I was really pleased to see Richard Branson announce an unlimited vacation policy today. I wrote about this strategy a few years ago, and although the idea may seem radical, it forces a culture of hard working and dedicated individuals in an organization – which ultimately drives company success, evolution and innovation. In light of his recent announcement, I thought it was relevant to share my article, because the concepts and ideas behind it are still as valid today, as when I first published it. I look forward to seeing more companies adopt this kind of policy – what do you…
  • Is Guest Posting Hurting You? Important “No Follow” Guidelines with @Ammon_Johns

    Mila Araujo
    8 Aug 2014 | 4:28 pm
    In case you aren’t familiar with the term “no follow” it is the code that tells search engines not to follow a link. It is usually used to avoid link backs to affiliate sites or advertisements or paid sponsorships. If the site you contribute to has “nofollow” on all their pages, the links they provide to you will be useless in regard to “page rank” and SEO. How does Google handle nofollowed links? “In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using…
 
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    My Social Agency Blog

  • A Taste of Zouk Manchester

    Laura Yuen
    6 Jul 2015 | 9:35 am
    Last Thursday the My Social Agency were given a golden treat – the chance to sample renowned Indian restaurant Zouk’s new summer menu. How could our team of seasoned foodies say no? Apparently Rihanna and Drake have been spotted dining there, so by our logic if it’s good enough for the celebs, then it’s certainly good enough for us! The VIP event, in partnership with Manchester Confidential, saw guests presented with a well-orchestrated menu featuring some of the restaurant’s finest dishes. Each item was also complemented by the most apt wines of the world. A sauvignon…
  • Essential Characteristics Needed For Social Media: A football Analogy

    James Prideaux
    2 Jun 2015 | 3:16 am
    Social media is vastly becoming a huge part of digital marketing and is now in the forefront of many brands mind when it comes to targetting consumers. Whether you carry it out in-house, or outsource to an agency, knowing exactly what goes into a solid social media team is essential when deciding on what activities to carry out, and what more important to know than the characteristics of the optimal social media team. Being the football fans that we are, to celebrate the end of season as well as the champions league final, we thought we would create a football analogy of the Essential…
  • Facebook Most Popular For Marketers

    Kerry Butters
    29 May 2015 | 4:53 am
    Facebook has been much maligned in recent months, since the site changed its algorithms to ensure that overly promotional posts don’t show up in user newsfeeds. This has led to a drop in organic reach for brands that use the social media site for marketing. It’s also led to a rash of articles appearing online suggesting that you get rid of your brand’s Page. However, according to this year’s Social Media Marketing Report from Social Media Examiner, Facebook remains the most popular choice for marketers in 2015 with 93% of marketers using it. In fact, given the choice of only being…
  • 5 Tips for Encouraging Blog Comments

    Kerry Butters
    27 May 2015 | 2:35 am
    Blogging can be a frustrating endeavor. You know that your posts are being read, because your analytics tells you so, but nobody is commenting either on the post itself, or on social media. Perhaps you’ve tried various tactics, but these don’t seem to be working. Now, you’re wondering if the blog is any use at all, despite the traffic it seems to attract. For brands, individuals and small companies, it’s always worth having a blog. Not only does it drive that all-important traffic, it also positions you as an influencer (if you’re doing it right) and ups SEO. It’s never been easy…
  • A Guide to Periscope – Twitter’s New Live Streaming App

    Kerry Butters
    21 May 2015 | 8:38 am
    New players pop up in social media all the time, and it’s occasionally difficult to find the time to properly evaluate them. Ello, for example, despite the fact it opened with a bang, is rarely discussed now, although it did receive enough funding for the founders to make it a little more feature-rich. The latest new social tool on the block is Periscope, a live streaming video app which Twitter purchased for $120 million after just 11 months of development. It was released in March this year and allows users to stream live video in real time. Those viewing the stream can interact by…
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    Brandwatch

  • React: Twitter is Using Copyright Law to Extinguish Stolen ‘Fire Tweets’

    Marcus Beard
    27 Jul 2015 | 3:50 am
    In 2003, a photo of Barbra Streisand’s million-dollar mansion appeared on Pictopia.com, in a publicly available collection of 12,000 California coastline photographs. Taken by Kenneth Adelman, the photo had no intent to expose or otherwise harm the film star. Yet, the Streisand househand caught wind of the photograph, and they were angry. Seeing this as an invasion of privacy, Streisand and her lawyers attempted to sue for the photographer in a $50 million lawsuit. Their goal was to have the photograph removed from the public domain – even though it had only been downloaded six…
  • React: Should Motorola Be Listening To Twitter? Well, Yes.

    Marcus Beard
    24 Jul 2015 | 4:13 am
    Over the past decade, Motorola has changed. After building the most prolific feature phones of all time, the company was left failing after the iPhone changed the game. Droid phone lines – while technically impressive – failed to move the needle for consumers faced with sleek, user-friendly alternatives. The company has been moved around with splits and acquisitions a surprising amount over the past four years. Google acquired the mobile division in 2011 for $12.8 billion, before selling it to Lenovo in 2014. Read More React: 8 Surprising Charts That Explain #WWDC15 In 2013, the…
  • Marketing: Discover Your Most Useful Advocates With The Influencer Dashboard

    Nick Taylor
    23 Jul 2015 | 9:14 am
    We’re adding four new use-case dashboards to Brandwatch Analytics this summer: Influencers Dashboard PR and News Dashboard Reputation Management Dashboard A Dashboard designed by the winner of our competition – there’s still time to submit your entry for a chance to see your idea in the Brandwatch Analytics platform. In this article we’ll be telling you about the Influencers Dashboard and how it can help you. The Influencers Dashboard In today’s hyper-connected digital world, word-of-mouth has become one of the most important sources of information for people making…
  • Marketing: The Age of Convergence and Why It Affects Marketers

    Joel Windels
    23 Jul 2015 | 7:01 am
    Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity. Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled targeting to store loyalty cards. This digital footprint creates an incomprehensibly massive volume of data. This data also proves to be the lifeblood of many apps and tech companies. The likes of Facebook and Google have built their empires on a mountain of consumer data, but it’s a trade off that consumers have embraced:…
  • React: Unpicking the Internet’s Huge Response to DC’s Suicide Squad Trailer

    Marcus Beard
    22 Jul 2015 | 3:37 am
    Over 120,000 people descended on Comic Con this year, expecting a four-day festival of fan service, geekdom and brushes with celebrities bringing animated heroes to life. Twitter and Instagram let fans keep track of their favorite actors throughout the event. Each Tweet or image left a trail of social posts behind each big-name guests. We’ve been used to snooping into celeb’s personal lives for years now. For the most part, Instagram, Periscope and Twitter circumvents the inauthentic wall of publicists. What we’re not used to, however, is snooping into the plans of million-dollar movie…
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    MeWe

  • Sex, Poop and Social Media

    Mark Weinstein
    23 Jul 2015 | 6:25 pm
    Last September, faculty members at Colgate University tried to strike back against racial posts and bathroom wall chatter posted on Yik Yak with a campaign of positive messaging. “Yik Yak Take Back” had the best intentions, but as one might expect, no long-term results. As Colgate biology professor Geoff Holm pointed out, “The posts are mainly focused on sex and poop again.” Holm’s statement in many ways makes the perfect Eeyore tagline for Yik Yak marketing: “Sex and poop again.” Apparently these biological practices are still taboo subjects to…
  • Privacy Wars: A Tale of Two Tims

    Mark Weinstein
    23 Jul 2015 | 5:52 pm
    The gloves are officially off in Silicon Valley. As web founder Tim Berners-Lee circles the globe calling for a web privacy Magna Carta to rein in the sultans of data, another Tim has taken his gloves off to pound the table. Speaking remotely to the Electronic Privacy Information Center’s (EPIC) annual Champions of Freedom Awards dinner, Apple CEO Tim Cook turned a ‘thank you’ speech into a fiery sermon against Facebook’s and Google’s privacy invasion policies. Not one to mince words, Cook wasted little time in getting to the point of his message: “Like many of you, we at Apple…
  • Get the Low-down On the New MeWe features: Hashtags, Group Chats, & More!

    MeWe Team
    23 Jul 2015 | 5:32 pm
    You’ve asked for a cool way to search through posts in your favorite groups, tag your friends, and a way to carry your chats with you as you navigate the site, and we’ve delivered with a new hashtag feature and a group chat overhaul. We’ll also remind you how to tag your friends in posts and comments, so you can make sure they see the important posts you think they should. Meet the Hashtag Hashtags have been around forever (okay, at least for the last eight years) but you may not know how to use it, which is kind of important for utilizing this feature. So, consider this your…
  • Why You Should Kick Facebook to the Curb (and Where You Should Go Instead)

    MeWe Team
    20 Jul 2015 | 7:07 pm
    We need to talk. You might want close the door to your office, hide in the bathroom from your kids, and click the “do not disturb” setting on your iPhone. You’re going to want to grasp every word I am about to tell you. You’re going to get mad, you’re going to feel violated, and you’re going to want to do something about it. If you’re like me, you’ve had a Facebook account since at least 2006 – the year of Akon, hot pink razor flip phones, mp3 players, and selfies. Okay, maybe selfies were around a few years before that but 2006 is the year I started posting selfies on my…
  • The MeWe Movement, Sender’s Remorse, and Discussion Improvements

    MeWe Team
    3 Jul 2015 | 12:59 pm
    When you joined MeWe, you didn’t just become a part of the best private communication network ever, you joined a movement – a movement that is changing the face of social media, revolutionizing how we communicate with one another, and taking bold steps to preserve privacy. On MeWe, you can have the best of what social media has to offer without wondering whether someone is sitting in on your conversation, selling your photos for profit, or scraping your personal information to share with advertisers or the government. This is because you are our number one priority and that is…
 
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    Digital Marketing Today

  • Feed and Speed Your Social Media Metabolism

    Frank Bocchino
    12 Jul 2015 | 10:47 am
    The best way to keep momentum in your company's social media efforts is to become a social media nutritionist and change the way you're consuming content."Eat many small meals throughout the day" is the mantra of many a nutritionist when teaching clients on how to keep their metabolism going.  Your body is like a locomotive gaining momentum and energy from the frequent small feedings. Social media I will tell you works the same way.I've written about the importance of regular blogging, press releases, tweets but creating relevant content on a regular schedule isn't easy. It's not that…
  • Excellence? I Bet You Don't Want It.

    Frank Bocchino
    1 Jun 2015 | 9:40 am
    Some people (and businesses) often strive for the mundane and average because it's safer and easier.Before you ask for exemplary efforts from your employees, your team, your managers, your partner, first ask yourself: "Do I really want that?"Everybody wants the best right? Wrong. We all have the ability to be great. And some of us for are willing to put in the work to get there and the additional work to stay there. But once we're there perhaps the most surprising thing is discovering that the rest of the world is perfectly content with being average.Think about it. When most people talk…
  • Social Media Money Making is all in the Inception

    Frank Bocchino
    26 Apr 2015 | 2:35 pm
    There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too.Thanks to social media, the days of the banner ads as revenue generators are behind us.  Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark. Then when tracking became available, advertisers charged by viewership or "eyeballs", And that…
  • Half-Baked Rules are Killing B2B Email

    Frank Bocchino
    12 Apr 2015 | 7:13 pm
    Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore.You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The…
  • Are You :-) or :-( with all those Emoticons at Work?

    Frank Bocchino
    15 Mar 2015 | 3:54 pm
    Are emoticons making social media communicating easier or easier to avoid real emotions?How do you feel about emoticons?Well, maybe I should first ask, did you now that those punctuation marks that look like faces on their sides actually had a name? And that they have different names for the style type depending upon the expression orientation and where in the world they were developed or what software you're using? There's even documentation on the first known use of the original smiley-face emoticon and a kickstarter for an emoji keyboard. But like casual Fridays and Holiday parties, those…
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    Rogier Noort

  • The Gardening Metaphor for your Corporate Culture

    Rogier Noort
    9 Jul 2015 | 2:55 am
    Despite all the tools, processes, good ideas and well intended initiatives, there is one thing humans need to flourish at work.., and that’s the right environment. Next to the fact that many forget that it is humans who do the actual work and who are responsible for the actual change, many forget that creating the right environment is the one decisive element for any success. The Garden Metaphor The Gardening Metaphor It’s easy to draw parallels between the office and a garden. Just like an office with a great variety of individual characters, a garden can (or should) be made up…
  • The Sound of Silence

    Rogier Noort
    16 Mar 2015 | 2:32 am
    Sound of Silence Image by Katie Tegtmeyer (CC) Note; I do hold the readers of this blog and the people in my network in high regard. Insult is not intended. Yet, if you do feel offended, don’t start yelling at me, but try and figure out why you are offended. And, if you wish, we can always have a civil conversation about it. The past year or so has provided us with a whirlwind of disturbing information. Information which is widely available and has a profound impact on our society and mental well being. My opinion? We are controlled. We don’t like to be, we pretend not to be. We…
  • How To Fire Employees

    Rogier Noort
    11 Mar 2015 | 3:31 am
    How to Fire Employees Don’t. There, that was an interesting post. Short, but interesting. Maybe I should explain that most insightful conclusion a little bit. Again.., a dear (anonymous) friend told me a great story about what happened at work. This time around it was a bit darker than usual. This time there were victims. This time people got sacked, fired, let go, made redundant. Come in to work in the morning, leave jobless before lunch. And nobody saw it coming, no one knows why, and no one knows if these fired colleagues are the only ones.., or if there are more to follow. Now, I…
  • Our “What If” Syndrome

    Rogier Noort
    2 Mar 2015 | 12:00 am
    Our “What If” Syndrome Disclaimer: I’m not a scientist and this is not a scientific article. Although it is a pretty clever article, I have no facts, surveys or statistics to back this up. Just a bunch of (life)experience, common sense, and a lot of absorbed stories about Why we need to socialise our businesses. It doesn’t come from nowhere. But, what if I didn’t write this article. If there is one dominant feature that separates man from beast.., it’s the ability to ask the question; What if? Think about this for a minute. What if we turn that log into an…
  • Bloodhound SSC – Being a Social Business at 1000MPH

    Rogier Noort
    16 Feb 2015 | 6:05 am
    A little heads up; This is about social business, but also about cars and about speed. I like social business and I like cars and speed, so, an excellent combo I’d say. Building a complex system usually takes more than one person. Building a new car for instance takes multiple designers and engineers, a team. This team has to work closely together to create an end product which is reliable. When you choose to build a car that has a 1000bhp, can top 400km/h (250mph) and still be able to be driven daily in great luxurious comfort, you’d need an exceptional team and unlimited funds.
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    Social Media World

  • Social Media Events – Aug/Sep 2015

    Landon Echols
    27 Jul 2015 | 1:30 pm
    Big 4 Social Media Conference – August 6, 2015 Learn about the social media marketing strategies implemented by companies like FedEx, Adobe etc., specifically for the “Big 4″ networks – Twitter, Instagram, Facebook and Snapchat. http://www.big4conference.com/ Click Z Live – August 10-12, 2015 ClickZ Live (formerly SES Conference & Expo) is a cutting-edge, all-encompassing digital marketing event series that has been educating marketers for over 15 years. The conference offers an action-packed, educationally-focused agenda that will cover the latest digital…
  • Social Media Events – Spring 2015

    Brea Silva
    23 Feb 2015 | 9:35 am
    Mar 02           2nd Annual Sports Fan Engagement Forum The meeting will cover the entire spectrum of engaging fans, from pre-season and pre-game campaigning that drive ticket sales, to the game-day experience, and marketing initiatives that elevate the experience on-the-day, to post-season marketing, including measuring results and connecting with fans during the off-season. Tracked sessions will dive into high-level digital marketing strategies and techniques, best practices for leveraging sponsorship and branding partnerships and overall, building life-long relationships with a…
  • Tips for LinkedIn Social Marketing

    Brea Silva
    4 Feb 2015 | 10:50 am
    Whether we like it or not, LinkedIn has become more than a social media network for professionals. It is a marketing tool for users and businesses to promote themselves and their businesses. A study by Jobvite found that 93 percent of recruiters were using LinkedIn to find candidates. A survey done for Harvard Business Review from a sampling of top technical salespeople, 40 percent of the LinkedIn Enthusiasts were able to generate income for their activities. If you are not marketing yourself on LinkedIn, it’s time to get started. Here are a few tips: 1. Create a Profile that Projects…
  • The 5 Free Apps You Might Not Know You Needed

    Alex Mandel
    8 Dec 2014 | 11:38 am
    There are hundreds of thousands of mobile apps out there, many intended to make your life easier and more entertaining. We’ve narrowed it down to find the best free apps for music, travel, money management, dating and photography that are available on your smartphone. on your smartphone.   Music Radical.FM: Tired of listening to Pandora only to hear the same songs over and over again and be constantly interrupted by ads? Try Radical.FM, a free and ad-free streaming radio service that offers a diverse selection of songs and a unique multi-genre mixer. Radical.FM is unique in that it…
  • ‘Shower With Friends’ brings social sharing to your morning routine

    Molly Waldron
    10 Sep 2014 | 2:00 pm
    The water-conservation app ‘Shower With Friends’ made a splash this week, winning the TechCrunch Disrupt Hackathon and sparking a conversation about just how much we share socially. The hardware hack connects your water consumption with an app, so you can compete with your friends to take the shortest showers and conserve the most water. “We use the same peer motivation and gamification that platforms like FitBit and Nike FuelBand use,” one Shower with Friends developer said. “But instead of a fitness band, we created an inexpensive, easy to use IoT solution that intelligently…
 
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    Top Dog Social Media

  • 5 Social Media Metrics You Must Check Regularly To Grow

    melonie@topdogsocialmedia.com
    21 Jul 2015 | 9:02 am
    Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it…
  • How To Be More Productive On Social Media

    melonie@topdogsocialmedia.com
    7 Jul 2015 | 10:00 pm
    Have you calculated how much time you spend daily on social media? A recent study found that we spend an average of 25% of our waking hours on social media. If you are using social media for business, are you finding that you are spending a lot of time but not getting the results for your efforts? Social media productivity is a topic I’m passionate about because it gives me back my time, the most precious resource I have. One of the most popular articles on our blog is The Guide To Social Media Time Management so I know it matters to you too. You can always make more money but you can never…
  • Top 19 Social Media Management Tools

    melonie@topdogsocialmedia.com
    6 Jul 2015 | 1:03 pm
    Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day and many of them handle a lot of the same tasks. I’ve spent more time than I’m willing to admit tracking down the best tools to keep my team and I truly efficient. I spent some time to compile a list of my absolute favorite social media tools that help my business to run more efficiently and cost effectively. It’s a mix of both free and paid tools but I’ve personally used everyone of them at some point in my career so I…
  • Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

    melonie@topdogsocialmedia.com
    1 Jul 2015 | 10:00 pm
    Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come…
  • 9 Ways To Use LinkedIn Tags To Generate More Business

    melonie@topdogsocialmedia.com
    19 Jun 2015 | 8:04 am
    Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few…
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    Social Media - News, Information & Updates - GizBot

  • Google no longer to promote Google+ as Facebook rival

    28 Jul 2015 | 4:33 am
    Google is bidding adieu to Google Plus, an awkwardly named social network that the American search engine had launched four years ago hoping it would become a serious rival to Facebook. {image-28-1438079779-google-bids-adieu-its-social-network.jpg www.gizbot.com} Google has spent the last several months chopping
  • How terror messages spread on Twitter?

    27 Jul 2015 | 4:07 am
    Researchers are studying issues such as what type of information and propaganda from terror organisations go viral on the social media, how that information spreads and what kind of people/ groups participate in its spread. {image-27-1437992347-manusingtwitter.jpg www.gizbot.com} The study in this
  • Twitter cracks down on accounts 'stealing' jokes

    27 Jul 2015 | 3:10 am
    If someone has been shamelessly tweeting your jokes or observations as their own without giving you due credit, that would stop now. {image-27-1437989486-twitter.jpg www.gizbot.com} Twitter is cracking down on people who don't re-tweet a joke with credit but take the easy
  • Facebook helps woman reunite with father

    27 Jul 2015 | 12:44 am
    A woman from Seattle has been reunited with her father through Facebook after many years, media reports said. {image-27-1437982704-facebookdaurgterdadreunit.jpg www.gizbot.com} Tina Gomez shared a photo of herself on Facebook, asking viewers to share it to help her find her dad. She
  • Social media a marriage killer in China: Experts

    27 Jul 2015 | 12:16 am
    While social media was designed to bring people together, it can sometimes drive them apart -- more Chinese people are switching their status from married to single and social media could be responsible, say experts. {image-27-1437981311-socialmedia.jpg www.gizbot.com} A report by the
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    msmdesignzblog.com

  • DIY: How to Create a Summer Gold Design

    Clayra
    14 Jul 2015 | 12:45 pm
    Now that we are feeling how warm the weather can get in summer, we got inspired to make a quick and visually appealing effect that you will be able to implement for several graphic design projects this season. Get ready, set, GO! 1. Prepare your document, for this demonstration we will work with a 1200 x 1000 pixel canvas and a resolution of 72 dpi, which actually works best for a Facebook Social Post. 2. “Piña Colada” your background, we used this color for the base: 64ffc3, and added two different types of tropical leaves for the background. Here are the images. If you…
  • Instagram for Business

    Clayra
    26 Jun 2015 | 3:00 pm
    Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts were 2.8 higher than Nielsen’s norms for online advertising. Today we will explore some examples of great Instagram strategies that have been implemented by brands in a creative way, and we’ll analyze how can these tactics…
  • Live Streaming for Business: Periscope/Meerkat

    Clayra
    15 Jun 2015 | 8:55 am
    We are evolving. Visual storytelling has taken center stage in social media content sharing, platforms such as Periscope and Meerkat have appeared in the market following pioneers like Snapchat to bring a new form of communication to the table: Live Streaming. But how can we as business take advantage of these tools and use them as ways to connect with our consumers? We’ll dive into the interesting world of live video sharing and discuss the ways all business can hop on the ride. Let’s start with an overview of both tools: 1. Meerkat: Live video streaming app, that allow users to…
  • DIY: NYC Dreamy Photographic City Overlay!

    Clayra
    4 Jun 2015 | 11:23 am
    Today we’re going to learn a very simple trick that can turn any photo from ordinary to striking. This has been trending for some time now and can be used in a variety of ways to enhance any design or photography work. Open Photoshop and let’s start! Step 1: Get the colors ready We want a sort of vintage looking photo, so the first step we will do is turn the image black and white. To do so you just have to click Image > Black and White (in a copy of the original layer). Step 2: Give the photo some oopmh! To achieve that dusty film color we’re going to adjust it by…
  • MSM DesignZ, Inc. Continues to Grow Adding Five New Employees

    MSM DesignZ
    3 Jun 2015 | 1:58 pm
    MSM DesignZ, Inc. announces its company expansion with five new employees to accommodate the fast-paced growth of the company. MSM DesignZ, Inc. welcomes Jennifer Hampton, Dominick Corona, David Roberts, Melissa Migden and Megan Jackson. “These five additions will play an important role in three key divisions of the company,” said Mario Mirabella, CEO and Founder of MSM DesignZ, Inc. “They will immediately expand our core in our efforts to take MSM to the next level. These five talents stood out and bring fresh creativity and ideas to an existing powerful team.” Melissa and Megan join…
 
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    Social Positives

  • How to Hide Evernote Content Related Search Results to your Web Search

    Mohammed Anzil
    28 Jul 2015 | 10:35 pm
    Evernote is a great productivity tool that helps you to write notes of all types, from short lists to lengthy research, and access them on any where, any device. Evernote had an extension, a simple web clipper for your web browser that lets you capture full-page articles, images, selected text, important emails,...Read more »The post How to Hide Evernote Content Related Search Results to your Web Search appeared first on Social Positives.
  • Disable Chrome Notifications on Windows

    Mohammed Anzil
    27 Jul 2015 | 3:31 am
    Google Chrome notifications helps me to stay on top of things. It’s a great method to stay productive.  Chrome Notification Centre is a useful tool if you are really invested your work methods on Chrome. Some users find the extra notification features an annoyance, and searching how to disable Chrome notifications on Windows. This is how...Read more »The post Disable Chrome Notifications on Windows appeared first on Social Positives.
  • How to Delete Outlook Account

    Mohammed Anzil
    24 Jul 2015 | 8:03 am
    Microsoft’s  web mail service, Outlook.com is really cool. If you are looking for a Gmail alternative, Outlook is the best choice out there. Outlook makes email simple. But, for some reasons if you wish to close or delete your Outlook account, this is how you can do it. 1. Go to Close...Read more »The post How to Delete Outlook Account appeared first on Social Positives.
  • How to Hide Any.do Status Bar

    Mohammed Anzil
    23 Jul 2015 | 12:00 am
    Task manager apps help us to plan our life easy.  If you are working on a project, or planning a vacation, Task Manager apps helps you to easily share your lists and collaborate with everyone, everywhere. Any.do is one of the popular task management app used by over 11 million people globally. You can...Read more »The post How to Hide Any.do Status Bar appeared first on Social Positives.
  • Best Construction Project Management Software

    Mohammed Anzil
    21 Jul 2015 | 5:59 am
    Good project management software products will help your business to manage projects from start to finish. It is a great tool for online collaboration, there your employees have an input into the process. With a project management software, you can collaborate on projects, delegate tasks, document sharing, stay on schedule,...Read more »The post Best Construction Project Management Software appeared first on Social Positives.
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    MyiTechWorld

  • WAQuickReply: Tweak For Quick Reply To WhatsApp Messages [DOWNLOAD]

    Nirav Mistry
    13 Jul 2015 | 6:52 am
    If you ever wondered to have the same quick reply feature of iOS native messaging app to WhatsApp then ‘WAQuickReply’ is the tweak you need to have on your iPhone right away. But first you will need to jailbreak your iPhone. By installing this tweak into your jailbroken iPhone you will be able to send quick replies to the WhatsApp messages right from the notification banner or lock screen just like you do for the SMS / Text messages. WAQuickReply works on a special backgrounding hack that able to keep WhatsApp in the background without harming onto battery life. Even if you…
  • How to use WhatsApp Voice Calling on your iPhone Right Now

    Nirav Mistry
    17 Mar 2015 | 2:07 am
    Can’t wait for the official WhatsApp voice call feature to roll out for your iPhone? Here’s how to use WhatsApp voice calling (VoIP) on iPhone right now without jailbreak. Installing the latest WhatsApp beta is all you need to do, so follow step-by-step guide below to get it done: Step 1: Download and install the WhatsApp beta from here on your iPhone. Step 2: Make sure the people you are trying to reach have the WhatsApp beta installed too, unless they are on an Android, or an iPhone. Step 3: If your mind changed and want to go back on the official version, do not install it from the…
  • WhatsApp Voice Calling: Here’s How To Activate It on Your Phone Right Now

    Nirav Mistry
    14 Mar 2015 | 10:18 am
    After so many rumors about WhatsApp launching voice calling on its Android app, WhatsApp has finally launched the voice-calling feature for all its Android users. One will require to download latest version of app from the Play Store or the WhatsApp website and will need a friend to help activate it. The voice-calling feature can be only activated by receiving a call from someone who is already using voice-calling facility on WhatsApp. Once you’ve received the call from a friend, close the app and reopen it. You will able to see a new screen with three tabs, including one for call logs.
  • Nokia’s HERE Maps for iOS is Available to Download Yet Again

    Nirav Mistry
    11 Mar 2015 | 7:01 am
    Nokia is finally relaunching its Here maps and navigation application for iOS, after getting 4m times downloaded on Google Play Store, and a month after officially came out from beta stage. The app will be available to download once again later today. As on its Android version, the iOS app version brings ability to store maps of 118 countries on the device offline to save cellular data charges. HERE Maps application was exclusively launched on Nokia’s Windows Phone smartphones in 2012 with plans to launch later on Android and iOS. As expected, HERE Maps was launched on iOS in November…
  • Motorola Moto E (2nd Gen) Offers Android 5.0 Lollipop at Rs 6,999

    Nirav Mistry
    10 Mar 2015 | 11:45 pm
    Motorola, a Lenovo company has officially launched its latest budget smartphone in India, the Motorola Moto E 2nd generation. Which offers latest Android 5.0 Lollipop at affordable price of Rs. 6,999. The new Moto E (2nd Gen) smartphone will be available from midnight March 12  on the company’s exclusive online seller – Flipkart. However, the company is not planning to launch the Motorola Moto E (2nd Gen) LTE version in India as of now. Amit Boni, general manager of Motorola India said, “The 4G version will not take much time and we will launch it soon in India. The device…
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    Crowdfire

  • We Might Be Down. But, We Won’t Let You Down

    Sam
    27 Jul 2015 | 8:24 am
    At the outset, we would like to sincerely apologize for the outage. Yes, Crowdfire is down at the moment. We know that you rely on Crowdfire for your important work. We understand the seriousness of the situation, your anger and disappointment. But, rest assured, our team is not going to sleep until we get it running! While our devs are at it, here are some quick points for you to note: Our servers are acting up and that’s why the apps and the site is down Posts scheduled on your Publish App won’t be posted as of now Keep an eye on the Crowdfire Twitter handle for updates We shall keep on…
  • How This Small Business Grew Its Site Traffic by 2100% in 1 Month

    Shreeja Jamdar
    21 Jul 2015 | 11:55 am
    Marketing today, is now more fluid than it has ever been. New social media platforms spring up every few months with each platform rolling out updates at breakneck speed. With a rising class of millennial users, social media marketing is the imposing Goliath you cannot ignore. One viral campaign has the power to bring you millions of customers. If you aren’t on social, you might as well be a brick-and-mortar shop around the corner. Starting Out With Social Media: From 0 to 2100 To businesses that until recently ran successfully with traditional marketing channels, social media…
  • How To Build A Community For Instagram Marketing

    Vivek
    15 Jul 2015 | 3:52 am
    Instagram is definitely for the ‘creative’ ones. From amazing photography to awesome fashion designs, this is the be-all and end-all for all things beautiful. Of course, there’s undeniably a barrage of selfies too (arrgh!), but I’ll keep them out of this discussion for now. With more than 300 million users, Instagram marketing really needs constant and consistent effort from one’s side to be able to use it significantly. Now, given that 20% of all internet users were on Instagram (yeah..that too in 2014!), achieving the desired user engagement can be a…
  • How Crowdfire Uses Crowdfire #1

    Shreeja Jamdar
    13 Jul 2015 | 2:42 am
    This week, we decided to show you your favourite social media tool in a whole new light. Sure, you use Crowdfire to keep your social timelines clean. You probably also use it to grow your network by reaching out to like-minded people. Maybe, you also use it to begin conversations on Twitter, to schedule your posts and to see how you are doing on social. All this and more. You’ve used Crowdfire to become a star on social media and you deserve it. You know how you use Crowdfire and how your friends use Crowdfire. What you don’t know is how the Backstreet Boys use Crowdfire. (Yes, the…
  • 150,000 Downloads Later: How Nathan Chan Built A Magazine For Entrepreneurs

    Shreeja Jamdar
    7 Jul 2015 | 6:52 am
    Journalism is a tricky career. Consumers are pampered with thousands of high-quality content pieces every day and being overwhelmed with content is a very real possibility. Plus, with publication big guns like Forbes and Huffington Post, breaking out in the journalism sector is a daunting task. In this scenario of skewed demand-supply, Foundr Magazine is a glimmer of inspiration. Started in 2013 by Nathan Chan, the entrepreneurship magazine has leapfrogged its way to the top. Foundr Mag sits alongside the likes of Entrepreneur and Wall Street Journal in the list of Top Business &…