Social Media

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  • Brands Take Over Social Media with Marriage Equality Posts

    Social Fresh
    Jason Keath
    26 Jun 2015 | 8:16 am
    Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins — President Obama (@POTUS) June 26, 2015 Today the Supreme Court ruled in favor of marriage equality. They declared that the U.S. Constitution requires states to license and recognize same-sex marriages, making marriage equality officially the law of the land. This ruling reflected a fast growing trend in support of LGBT rights by the majority of US citizens, and, increasingly, many brands and businesses. The White House immediately had a new profile photo…
  • Why Digital Media Agencies need Social Media Monitoring

    Buzzom
    admin
    22 Jun 2015 | 5:19 am
    Be it directly or indirectly, every company as an intricate connection with social media. In case of digital media agencies it is an indirect process, considering the company that hires them is solely dependent on them for their online activities. This can be a dangerous task, especially if the agency themselves don’t have their goals sorted. Social Media Monitoring can be of great help in such cases. It not just helps understanding the market better but also allows the agencies to reach out to influencers, listen to conversations around the topics of interest, keep and eye on…
  • Use Intent Data to Drive Influence Advertising Strategy

    Sensei Marketing
    Sam Fiorella
    22 Jun 2015 | 9:33 am
    It’s no secret that your every click is tracked online; what sites you visit, what ads you click, and what articles you read are all stored by the likes of Google, Facebook, and their ilk in order to create buyer personas to which they may better serve relevant ads. However, despite the resources dedicated to creating these buyer personas, the jury is still out on how effective the algorithms are that determine buyer interest or intent. Despite the fact that 80 percent of international marketers surveyed by Forrester Consulting indicated that customer data analytics is valuable in…
  • What’s your actual social media reach?

    Christopher S. Penn
    Christopher S Penn
    26 Jun 2015 | 3:46 am
    One of the key metrics to pay attention to at the very top of the funnel is reach. How many people are you getting in front of on a regular basis? Facebook fans, Twitter followers, LinkedIn connections are all great and important as a very first step towards growing your presence. That said, how much of the audience you’ve accrued actually sees your stuff? Here’s an example. In Twitter’s Analytics, this is the information we see by default: So far, so good. Over 86 days, I accrued 1.2 million impressions. With 80,000+ followers, that works out to 14,000 impressions a day, or…
  • Social Media Etiquette and Best Practices

    Sprout Social
    Sarah Nagel
    25 Jun 2015 | 10:43 am
    Social media etiquette and best practices for each channel are becoming more and more important with the increase of users and content posted on social channels. While some may see the Internet as a lost cause for civility and politeness, there’s still an unspoken responsibility for professionals in the industry to maintain some sense of order. As social media/community managers there has probably been more than one instance where you’ve cringed at the format of a post. With knowledge of settings and algorithms, it’s hard not to critique every piece of content you see, as well as…
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    Social Media Examiner

  • 5 Facebook Advertising Tools That Save Time and Improve Your ROI

    Larry Kim
    29 Jun 2015 | 3:00 am
    Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this article you’ll discover five Facebook advertising tools that save you time and boost your return on […] This post 5 Facebook Advertising Tools That Save Time and Improve Your ROI first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Craft Instagram Posts That Drive Sales

    Kate Talbot
    29 Jun 2015 | 2:00 am
    Do you use Instagram to promote your products and services? Interested in ways to drive sales with your posts? A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and […] This post How to Craft Instagram Posts That Drive Sales first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Snapchat Native Video Ads: This Week in Social Media

    Cindy King
    27 Jun 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up […] This post Snapchat Native Video Ads: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Groups: How to Nurture a Community on Facebook

    Michael Stelzner
    26 Jun 2015 | 3:00 am
    Do you have a Facebook group for your community? Are you considering starting a Facebook group? To learn how to use a Facebook group to build a loyal community that helps your business, I interview Jared Easley. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […] This post Facebook Groups: How to Nurture a Community on Facebook first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Facebook Custom Audiences for Increased Reach

    Rocco Alberto Baldassarre
    25 Jun 2015 | 3:00 am
    Looking for new ways to reach people on Facebook? Have you explored custom audiences? Facebook custom audiences provide many ways to increase your chance of getting your content in front of the right people. In this article I’ll share how to use Facebook custom audiences to increase visibility and reach. #1: Upsell Products and Services […] This post How to Use Facebook Custom Audiences for Increased Reach first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Microsoft Will Power AOL Search, Transfer Some Advertising Work As It Sheds Hundreds Of Employees

    Alex Wilhelm,Lucas Matney
    29 Jun 2015 | 2:43 pm
     Following the news that it will shed around 100 employees to Uber in a mapping technology deal, Microsoft announced this afternoon that it will now power AOL’s search property, and will apportion parts of its advertising work into both AOL, and AppNexus. AOL, which owns TechCrunch, was recently purchased by Verizon, so it seems that Microsoft and our New Corporate Death Star are now… Read More
  • With New Budgeting Tools, AWS Makes It Easier For Developers To Manage Costs

    Frederic Lardinois
    29 Jun 2015 | 2:19 pm
     Amazon today announced two new tools that make it easier for developers to control their expenses on its AWS cloud computing platform. Read More
  • LSTN Is The Warby Parker Of Headphones

    Fitz Tepper
    29 Jun 2015 | 1:49 pm
     While companies like Warby Parker and Toms Shoes have made corporate responsibility more popular over the past few years, the technology industry hasn’t adapted as quickly. Meet LSTN, a headphone company where proceeds from each sale help someone hear for the first time. The company has partnered with the Starkey Hearing Foundation, and has already helped over 20,000 people in more… Read More
  • Facebook Fights YouTube With Big Data On What You Watch Unmuted, Full-Screen

    Josh Constine
    29 Jun 2015 | 1:23 pm
     Facebook wants to become your favorite Internet TV by tracking what a television never could. Today it announced a News Feed algorithm change that will show you more videos similar to ones you expand to full-screen, unmute, or opt to watch in HD, even if you don’t Like, share, or comment. Those same signals will tell Facebook that a video is enjoyable so the News Feed shows it to more… Read More
  • New Startup Construct Tackles One Of Brazil’s Most Inefficient Industries

    Julie Ruvolo
    29 Jun 2015 | 1:07 pm
     Construct co-founders Drew Beaurline and Patrick Albert are taking on one of the nation’s most corrupt and bureaucratic industries – possibly a job only twenty-something foreigners with no particular background in construction would be naïve enough to attempt. Read More
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    Mashable

  • Pilots fired for letting 'Playboy' playmate fly plane

    Jessica Plautz
    29 Jun 2015 | 2:32 pm
    Two Argentinian pilots have been fired for inviting model Victoria Xipolitakis — who has posed for the Greek edition of Playboy magazine — into the cockpit, and letting her fly the plane. Austral Líneas Aéreas, a domestic Argentinian carrier, announced in a statement about the firings that Xipolitakis would be banned from the airline for five years. #Rosario ✈️ pic.twitter.com/RLJOvnBCbd — Viky Xipolitakis (@VXipolitakisOK) June 24, 2015 In addition to firing the pilots and banning the model, Austral announced forthcoming criminal proceedings against…
  • U.S. stock markets plunge 350 points because of panic about Greece

    Heidi Moore
    29 Jun 2015 | 2:31 pm
    Fears that Greece's troubles could spread through the global financial system shook markets on Monday, driving U.S. stocks to their worst day of the year. U.S. stock markets lost $900 billion of value in a single day because of panic around Greece's impending default on a $1.8 billion loan to the IMF tomorrow Investors fled from stocks in Europe and the U.S. and retreated to the safety of government bonds. In many ways, it looked similar to previous episodes in Europe's long-running debt crisis, except that this time, investors said, they weren't quite as worried. A series of events over the…
  • Facebook says your rainbow profile pictures won't be used to sell ads

    Samantha Murphy Kelly
    29 Jun 2015 | 2:27 pm
    Your Facebook News Feed was likely flooded in color over the weekend, thanks to the site's rainbow filter tool More than 26 million Facebook members — including celebrities like Leonardo DiCaprio, Anne Hathaway and Arnold Schwarzenegger — rainbow-ified their profile pictures in support of LGBT rights, following the U.S. Supreme Court ruling that legalized gay marriage nationwide. Those pictures received more than half a billion likes and comments, the company told Mashable See also: Facebook is changing how it counts Likes Reports called out Facebook for possibly implementing the…
  • Here are the places where same-sex couples still can't get married

    Sergio Hernandez
    29 Jun 2015 | 2:24 pm
    Same-sex couples have been rushing to their county clerks' offices since Friday's U.S. Supreme Court's landmark decision that granted gay and lesbian couples nationwide a constitutional right to marry. But while clerks in some states have moved swiftly to start complying with the court's decision, others are still catching up. And in some jurisdictions, state officials — including the attorneys general of Texas, Mississippi and Louisiana — are dragging their heels and searching for ways to flout the ruling. See also: Texas Attorney General says county clerks can refuse same-sex…
  • What if 'Super Mario' was built on the bones of 'Gears of War'?

    Adam Rosenberg
    29 Jun 2015 | 2:23 pm
    Mario is looking good, right? A little background is in order for those who aren't familiar with game development. Video games are often built using something called an "engine," which is a self-contained set of software tools that handle everything from graphics rendering to physics to artificial intelligence and more. Unreal Engine, created by Epic Games, is one of the most ubiquitous. It's the foundation for Epic's entire Gears of War franchise, and the latest version of the engine — UE4 — is powering the tech behind some highly anticipated upcoming games,…
 
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    Sensei Marketing

  • Use Intent Data to Drive Influence Advertising Strategy

    Sam Fiorella
    22 Jun 2015 | 9:33 am
    It’s no secret that your every click is tracked online; what sites you visit, what ads you click, and what articles you read are all stored by the likes of Google, Facebook, and their ilk in order to create buyer personas to which they may better serve relevant ads. However, despite the resources dedicated to creating these buyer personas, the jury is still out on how effective the algorithms are that determine buyer interest or intent. Despite the fact that 80 percent of international marketers surveyed by Forrester Consulting indicated that customer data analytics is valuable in…
  • Replace Customer Service Departments with Customer Experience Teams

    Sam Fiorella
    9 Jun 2015 | 7:59 am
    Modern business is faced with a greater challenge than its predecessors: Growing demand for revenue and profit at a time when the Internet has increased both competition and consumer power.  Ironically, the Internet, which promised greater opportunity for business to reach a larger audience, has increased the obstacles those businesses face in engaging and selling to new and existing customers. Businesses must now contend with a new type of competitor beyond competing business entities. a. The volume and immediacy of peer-to-peer recommendations on social and digital channels means…
  • Manipulation vs. Influence – Becoming a Trusted Authority

    Sam Fiorella
    1 Jun 2015 | 7:49 am
    Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals if they don’t have prior knowledge of the proposal or a pre-existing relationship with the buyer. What’s a business to do when it knows it has the better solution or offering but lacks a solid relationship with the buyer(s)? The answer lies in becoming a…
  • The Flip Side of Social Media: Servicing Customer Expectations

    Sam Fiorella
    27 May 2015 | 8:32 am
    Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count, number of re-tweets, and/or number of comments. STOP! Before you click away from this post in fear that it’s another of my tirades about the limitations or inaccuracies of soft metrics in measuring business…
  • Forget Co-Eds and Grumpy Cat, Facebook Is Now a Political Hub

    Sam Fiorella
    25 May 2015 | 3:31 am
    Facebook has come a long way from the day when a handful of horny college boys used it to list and rate female students. Many will argue that despite the network’s continued popularity and evolving advertising and targeting algorithms, it’s done little more to benefit humanity than its original program. Facebook’s evolution continues; toilet-flushing cat lovers have found Pinterest and the selfie-addicted seem to have moved on to Instagram (albeit it not as fast as many of us wish). So what’s next for Facebook? What’s the next big trend among the next generation, among Millennials?
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    Social Media Today RSS

  • Why Native Advertising Fails

    Sarah Snow
    29 Jun 2015 | 12:34 pm
    It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it. But the average piece of native ad content only gets more than 15 seconds of engagement from 1/3 of people who click on it. While 71% of viewers scroll down on regular content, only 24% scroll down on native ad content. And even then, among the 24% of people who scroll, only 2/3 won’t make it past the first third of the article.
  • How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

    Margot da Cunha
    29 Jun 2015 | 8:34 am
    Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.
  • Monica Lewinsky: Marketers Fuel a "Blood Sport" of Public Shaming

    Carianne King
    29 Jun 2015 | 6:07 am
    Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and off. 
  • Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

    Yaniv Navot
    29 Jun 2015 | 12:41 am
    The term "Dark Social" was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a result, cannot be tracked by analytics tools. Most web analytics tools categorize Dark Social traffic as Direct, meaning grouping these content sharers together with users who reached a webpage by typing an exact page URL.
  • 10 Ways to React to and Fix a Bad Social Media Experience

    Julia McCoy
    28 Jun 2015 | 9:36 pm
    The Internet is an amazing place, with excellent tools like social media to help improve your business. However, along with its amazing aspects, the Internet, and social media, can become negative for many due to comments, bad reviews, and even a few of those unwarranted creatures known as Internet trolls.
 
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    Social Media Explorer

  • The Crash Course on Using Facebook Groups to Grow a Thriving Niche Community

    Josh Fechter
    29 Jun 2015 | 6:59 am
    Facebook Groups are my secret sauce. I used them to recruit 150 writers in three months to help start a publication. A year later, I began freelancing for a company that sells software to digital marketers. Then using a special tool called Facebook Graph, we created a local digital marketing community including thirty-plus potential customers who love our brand, all in under a month. I know better than anyone how hard it can be trying to build a local community through in-person networking. It takes a significant amount of time and discourages many should-be leaders. The answer to all these…
  • Why We Blew Up Our Blog

    Kat French
    25 Jun 2015 | 7:07 am
    This week we launched our massive redesign of Social Media Explorer. Making dramatic changes to such a popular website was a daunting task to say the least. Because we have so much respect for what Social Media Explorer means to our audience, we took our time with a planning process spanning many months. So why did we tackle this project in the first place? Well let’s just say we kind of care about our followers… a lot. You deserved a simpler user experience Our primary goal was to improve navigation and user experience for our audience. This new layout has received…
  • Do Social Media Crises Actually Exist?

    Kat French
    22 Jun 2015 | 11:58 am
    You’ll find a lot of content out there regarding how to handle a “social media crisis.” Agencies and marketers create plans, run simulations and train their front-line employees. All this effort, exerted so that they’ll be prepared when a tsunami of negativity smacks them upside the Facebook page. But are these efforts worthwhile? Is it possible that we’re spending an extraordinary amount of energy worrying about something that doesn’t actually exist? What is a social media crises There are really two different kinds of scenarios people refer to when they talk about a “social…
  • Assemble the Ultimate Marketing Team

    Kat French
    22 Jun 2015 | 11:14 am
    Superhero movies are super popular right now. We thought it would be fun to take a look at what skills and gifts (dare we say superpowers?) you need to assemble a truly great agency team. The Leader An inspiring communicator with clear vision and the ability to convince people to follow them even when it seems crazy or impossible. (CEO) The Genius The inventive, tech-savvy problem-solver with a bird’s-eye-view of the battlefield, all the best gadgets, and a gleeful desire to try them all out.  (Strategist) The Spy  The mysterious behind-the-scenes agent, able to get inside the head of…
  • How Traveling the World Can Reframe Your Marketing Perspective

    Alex D'Amore
    11 Jun 2015 | 6:37 am
    One year ago I made a decision that changed my life forever. I didn’t have many expectations as I sold everything I owned and bought a one way ticket to Spain. I figured I may learn a bit about other cultures or drink some sangria by the ocean. I was young, inexperienced and most of all open-minded. While I did drink my fair share of sangria (trust me), I ultimately came away from my trip with much more than just a buzz. I learned how to reframe and systematically prioritize my objectives in life. It sounds melodramatic I know, and trust me not everyone would gain the same lessons from…
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    Peg Fitzpatrick

  • Are You Ready for a Do Over? Time to Stop Day Dreaming and Start Doing!

    Peg
    29 Jun 2015 | 6:00 am
      Hey book lovers! You’re in for a treat this month, I interviewed the delightful and smart Jon Acuff. We talked about his latest book, Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. I’m sticking with my people as Jon is a Penguin Portfolio author too! I love creating this My Book Club event each month and highlighting an author and their work. I learn so much and I hope you do too. Portfolio Books is the business imprint of Penguin Random House. It’s like a subdivision of the big Penguin brand, so we’re Penguin authors but we’re under…
  • 10 Start Up Secrets You Don’t Have to Learn the Hard Way

    Peg
    22 Jun 2015 | 5:30 am
    The Art of the Start 2.0 is the quintessential guide for anyone starting anything written by Guy Kawasaki. I had a recent one-on-one interview with Guy to talk about The Art of the Start for My Book Club and got some great takeaways that you can use to help with your business or entrepreneurial success. Genuine influence goes deeper than getting people to do what you want them to do. Guy KawasakiClick To Tweet Here are ten start up secrets for you: Create an individual pitch email for people that you want to connect with. Don’t cut and paste. The subject line of your email determines…
  • How to Build Buzz with Instagram for your Blog

    Peg
    15 Jun 2015 | 6:00 am
      Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. But I know you’re a savvy, creative blogger and are ready to surpass that hurdle. I’m going to share some great tips for bloggers on how to use Instagram with your blog. It all starts with a compelling image. Want to create branded Instagram images for your blog or business, but don’t know how? Not Photoshop proficient? No problem! With the right apps – you can create the perfect Instagram image in a snap! Ready to start getting more traffic to your…
  • 10 Essential Strategies to Help Entrepreneurs Find Dream Clients

    Peg
    1 Jun 2015 | 6:00 am
      Being a freelancer or entrepreneur can provide you with the freedom from the 9 – 5 grind that you’ve been hoping for but it’s up to you to make your business a success. Getting started and finding your dream clients can be the road or roadblock to your success. I’d like to share ten essential strategies to find your dream clients and with a lot of hard work and passion, you can make a living as an entrepreneur. Build your own dreams, or someone else will hire you to build theirs. – Farrah GrayClick To Tweet Step 1 Who is your dream client? After you’ve…
  • How to Use Visual Marketing to Leave Your Competition in the Dust

    Peg
    26 May 2015 | 4:00 am
    Creating visuals for your blog and/or social media may seem like a daunting task but I’m going to break down some of the ways you can use visual marketing to leave your competition in the dust. These tactics will use design programs and apps that are easily accessible to everyone and you’ll be able to learn how to use them. Instead of being overwhelmed by creating visual content, I’m going to help you learn to love this part of your blog or social media tasks. Get ready to unleash your creativity and fire up your visual content! Inspired by my recent webinar with Hubspot,…
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    Social Media Era Of Poking

  • 5 Safe Social Media Tasks for Business Leaders

    megantotka
    5 Jun 2015 | 4:05 pm
    Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media? There are ways that leaders can tap into resources like social media, however, and still come off as professional and in control. Take a look at a few safe ways that leaders can harness the…
  • 5 Reasons You Still Need Infographics

    megantotka
    5 May 2015 | 12:26 pm
    Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in…
  • The Way People Read Google Results Has Changed, but Does it Matter?

    megantotka
    6 Apr 2015 | 2:39 pm
    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan…
  • Simple and Efficient Marketing

    Eslam yosef
    1 Apr 2015 | 11:05 am
    What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple swipe, it behooves you to pay attention and be innovative in order to stay relevant. Identify your assets What are you (or your company) good at? Think of your best skills. For example, if you’re in the business of selling guitars and you happen to be great with repairs, tout that as a key aspect of your business. It can probably be expected that any instrument retailer will have someone on hand for repairs, but if…
  • Social Media Fails: When Good Brands Go Wrong

    megantotka
    5 Mar 2015 | 11:26 am
    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Where They Went Wrong: While USAirways sticks with its story that tweeting the image was an accident, the fact is…
 
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    @ProBlogger

  • The ProBlogger Podcast Is Live and We’re Kicking Off with a Challenge!

    Darren Rowse
    29 Jun 2015 | 4:13 am
    Today I have great pleasure in introducing you to the brand new ProBlogger Podcast and the next incarnation of 31 Days to Build a Better Blog. Over the last couple of years I’ve lost count of the number of people who have said ‘Darren you really should start a podcast’. I’d always nodded my head but quietly list in my mind a long list of excuses not to including ‘I don’t know how…’ to ‘I’m so busy…’ to ‘what if nobody listens…’ But earlier this year something changed when people suggested I start a…
  • 10 PBEVENT Speakers Tell How They Stay Motivated

    Stacey Roberts
    25 Jun 2015 | 7:00 am
    All secrets are being revealed on ProBlogger this week! We’ve had the morning routines of superstar bloggers and online entrepreneurs, and also their number one life hack (especially for time management). Today, they share how they keep going when the going gets tough. HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce One, I am the sole provider for my children. Keeping them housed, clothed, fed and happy is the highest priority in my life. Two, I love where I am in my life and cherish the experiences that have brought me here to do what I do. I stay motivated so that I can…
  • Reading Roundup: What’s New in Blogging Lately

    Stacey Roberts
    24 Jun 2015 | 7:00 am
    I’ve seen so much good content lately on the subject of blogging – I always love a downloadable schedule that someone else has taken the time to create, and sneaking a peek into how others make money is such an eye-opener! I’ve curated a couple of links you might find helpful as we try to kick ass on the internet this week. 6 Social Media Templates to Save You Hours of Work // Hootsuite There’s everything from a template to help you create a social media strategy to guide you in your daily online activities, to audit checklists, content calendars, and image size cheat…
  • 10 PBEVENT Speakers Reveal their #1 Life Hack

    Stacey Roberts
    23 Jun 2015 | 7:00 am
    Following on from the earlier post about what our speakers get up to in the mornings, we also asked them to give us their number-one time management or life hack – how DO they get everything done?! HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce Delegating. I used to have the hardest time asking for help, but now it’s a basic part of survival. One example: I have a babysitter for two hours in the afternoon so that I can get in a full work day, and if I’m running behind on anything in the house she lends a helping hand.   Heather will be presenting the keynote…
  • 10 PBEVENT Speakers Share their Morning Routine

    Stacey Roberts
    21 Jun 2015 | 7:04 am
    There’s a real buzz in the air now that the ProBlogger Training Event schedule has been released. Everywhere, people are chatting about where they’re going to be when, sessions are being highlighted, and bloggers are stalking the guest list, wondering who they’re going to meet. We have some exceptional speakers this year, presenting on some of the most sought-after and useful topics. We grilled them about some of their habits and practices to let you peek behind the scenes of how they do it all. Keep an eye out for the other posts in the series that detail their secrets to…
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    Scott Monty

  • This Week in Digital - June 28, 2014

    28 Jun 2015 | 7:29 pm
    The role of the CMO in the culture wars, the future of customer experience, new search and targeting features on Instagram, Facebook wants you to stay on Facebook, "liberté, égalité, fraternité" does not apply to the sharing economy, speed listening, the numbers can lie, the evolution of a Truffle Pig, raising your digital quotient, the interplay of algorithms and humans in curation, Cannes in is the can and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and…
  • This Week in Digital - June 21, 2015

    21 Jun 2015 | 8:43 pm
    News Corp gets more digital, a new ad blocker blocker, U.S. digital trends,Flipboard puts together a resource for marketers and communicators, Twitter gets Lightning fast, Facebook allows you to prioritize what you see, Uber has a rough week, LastPass and the Houston Astros get hacked, an essential report on the sharing economy, the great secret of influencer marketing, a long read on the marketing machine and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and…
  • This Week in Digital - June 14, 2015

    15 Jun 2015 | 3:45 am
    An announcement, Twitter's CEO flies the coop, Apple announcement is Music to many ears, hoping that unionizing at Gawker won't diminish its witty headlines, Facebook values time over likes, Twitter needs to figure out what it needs to be, Google searches nearly everywhere, 17 collaborative unicorns, Uber's Chinese expansion, the audio competition heats up, how different generations consume content, the need for security at all levels is serious, trademarking the "book," combating digital distration and more, it's This Week in Digital.A roundup of relevant links affecting our…
  • Announcement: Embracing the Entrepreneurial Life

    8 Jun 2015 | 5:23 am
    I'm very excited to share some news. After some time in stealth mode, I'm officially launching a consultancy - Scott Monty Strategies - to advise and counsel brands and agencies looking to up their game in digital communications and marketing.After about a year at SHIFT Communications, I realized that it was time to spread my wings a bit. For the last five years or so, I've been giving advice and strategic input on the side, and I had always thought about starting an entrepreneurial effort of my own. While I was at Ford, I was something of an intrapreneur, so the spirit remained with…
  • This Week in Digital - May 31, 2015

    31 May 2015 | 6:04 pm
    Big conference-based announcements from Google and re/code, the 2015 Internet trends you need to know, a focus on photo-based apps and increased visual communications, P2P payment options, a risky advertising/journalism play in Boston, the rise of Google Pants and Silicon Valley sex therapists, where we are with digital journalism, lawyers mining your data and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital…
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    Social Fresh

  • Simple and Effective Tools for Social Media Automation

    Jason Yarby
    29 Jun 2015 | 4:25 am
    Not getting enough traffic to your blog? It could be suffering from Lonely Blog Syndrome! We have the cure here: http://t.co/5mpLGRfayZ — Laura Roeder (@lkr) June 27, 2015 Social Toolkit 33: Meet Edgar, with Laura Roeder. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. This week we sat down with…
  • Brands Take Over Social Media with Marriage Equality Posts

    Jason Keath
    26 Jun 2015 | 8:16 am
    Today is a big step in our march toward equality. Gay and lesbian couples now have the right to marry, just like anyone else. #LoveWins — President Obama (@POTUS) June 26, 2015 Today the Supreme Court ruled in favor of marriage equality. They declared that the U.S. Constitution requires states to license and recognize same-sex marriages, making marriage equality officially the law of the land. This ruling reflected a fast growing trend in support of LGBT rights by the majority of US citizens, and, increasingly, many brands and businesses. The White House immediately had a new profile photo…
  • The State of Social Media plus Emoji News

    Jason Yarby
    23 Jun 2015 | 5:50 am
    Tip: What are Facebook video ads good for? http://t.co/9yQaWtUQAO pic.twitter.com/gmTEhupfaG — Jason Keath (@jasonkeath) June 13, 2015 Not trying to derail everyone’s productivity here, but, um……WE’RE GETTING A TACO AND HOT DOG EMOJI! http://t.co/YH9rWOimqv — Jason Yarborough (@yarby) June 18, 2015 Social Toolkit 32: The Maturity of Social Media with Jason and Jason. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance…
  • 54 Clear Warning Signs That You Work in Social Media

    Jason Keath
    22 Jun 2015 | 4:02 am
    If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean with the fact that… and this is hard to say… I work in social media. I really hate when I have to deliver bad news to our readers, but the fact is, I know many of you are in danger of being diagnosed with this illness. I personally have been battling against it fairly publicly, and yet I have noticed many of you might have it even worse. Those of you at standing desks right now might…
  • The Social Tools TV Land Uses To Stay Funny

    Jason Yarby
    15 Jun 2015 | 5:33 am
    When you're too sick to tweet fun TV events #PLL #YoungerTV #cAbernetAndA #ASKYOUNGER pic.twitter.com/Tqoi0CJEAe — Sue Funke (@thesuefunke) June 10, 2015 Social Toolkit 31: What the Funke?! with Sue Funke. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Sue Funke, A Comedian AND Senior…
 
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    blog

  • Key takeaways on the importance of Consumer-Generated Content (CGC) from Social Media World Forum 2015

    Anke Schnedler
    24 Jun 2015 | 5:03 pm
    I recently had the pleasure to moderate a panel at Social Media World Forum in London discussing why CGC matters in brand building and customer engagement. There were some great insights shared from our 3 brand panelists – Philips, Thomas Cook and IHG, as well as great questions raised by our extremely engaged audience of approx. 120 senior social, digital and marketing leaders. I’d love to share some of their insights with you here. I opened the panel by asking how many people in the room use CGC- surprisingly, only about 40% said that they were using CGC today; that means a substantial…
  • 5 Reasons Why Fashion eCommerce Has a Bright Future

    Maria Di Martino
    22 Jun 2015 | 7:35 am
    Some would call me a shopaholic—but I’d rather classify myself as a great believer in retail therapy. And coming from one of the world’s big four fashion capitals, it’s no surprise that I absolutely love shopping! However, my shopping behavior has considerably changed in the past couple of years; as many other omni-channel consumers, I expect to be able to access content with no physical or temporal limitations. Inevitably, the fashion industry has endured many disruptions—and a complete revolution. Today’s consumers define convenience by being able to browse a complete range of…
  • The 10 big ideas from the Bazaarvoice Summit 2015, part 2

    Brent Robinson
    19 Jun 2015 | 10:29 am
    [View the story "The 10 big ideas from the Bazaarvoice Summit 2015, part 2" on Storify]
  • Why website accessibility should become your priority

    Amy Hayes
    16 Jun 2015 | 8:41 am
    This article was originally appeared on The Huffington Post. It can be accessed here. Little more than a week removed from the fourth annual Global Accessibility Awareness Day (#GAAD) -- a day designed to get people talking, thinking and learning about digital accessibility -- it seems that many of us have gone back to our daily routine, largely oblivious to the challenges faced every day as people with disabilities try to use the online tools so many of us easily take for granted. Let's face it: if you're not among the more than 640 million people worldwide who live with a physical, visual…
  • The 10 big ideas from the Bazaarvoice Summit 2015, part 1

    Brent Robinson
    11 Jun 2015 | 12:34 pm
    [View the story "The 10 big ideas from the Bazaarvoice Summit 2015, part 1" on Storify]
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    12 Most

  • 12 Most Blissful Reasons to Become More Mindful

    Becky Gaylord
    3 Jun 2015 | 7:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   An annoyingly persistent inability to shake stress — and to summon focus — led me to seek new ways to become more mindful and, well, present. Worry and stress live in the past or future, I’ve learned. Whereas doing — including actions that reclaim a steady sense of calm — live […]
  • 12 Most Strategic Reasons to Brand First, Produce Visual Content Later

    Paul Biedermann
    6 Apr 2015 | 9:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   Today’s media landscape is full of noise — bits and beeps — everything vying for attention. Time is short and we’re all rushed and distracted. Enter: the shift to the visual. Nothing communicates more powerfully. Visuals get our attention — we are visually wired, it’s in our DNA. What’s more, well-designed […]
  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
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    chrisbrogan.com

  • The Biggest Competitive Advantage I Have

    Chris Brogan
    26 Jun 2015 | 11:32 am
    I’m sprawled out on my bed writing to you. My son is reading a copy of Retro Gamer and my daughter is playing Splatoon (it’s a Wii game that your kid probably wants). Lately, I’ve been thinking about this blog, about you, about my business, about what I stand for. That kind of stuff. The Biggest Competitive Advantage I Have is Openness and Honesty But that sounds like I’m trying to be virtuous. I’m not. I just think it’s easier/better/faster to just tell you what I think and feel, instead of worrying. Continue ReadingThe post The Biggest Competitive…
  • How to Get Ahead if You’re Shy – or the Secret Magic of Puppets

    Chris Brogan
    8 Jun 2015 | 11:03 am
    My son, Harold, found out quite by surprise that he really likes puppets. He pretty much had to have this Kermit the Frog puppet. What we did with it was quite interesting. And in the process, I found myself thinking about me, then you, and about us. About all of us. And about something I’m not sure I’ve yet shared in this specific way. The Magic of Puppets When you put a puppet on your hand, you empower someone else to speak for you. You can say things you might not say from your own lips. Because hey, it’s a puppet. Puppets are like a super power.Continue ReadingThe post…
  • How to Learn A New Skill

    Chris Brogan
    28 May 2015 | 4:54 am
    I’m a big fan of the work of Dr Nick Morgan. In my circles, when people ask me advice about how to be a better professional speaker, I tell a somewhat backhanded and loving story about how I paid for a day of Dr. Morgan’s time, hellbent on having him make me a much better speaker. I loved everything he had to say. It was brilliant, full of really important details and ideas. And I couldn’t really make good use of any of it. Dr. Morgan mentions it in this post. For instance, “The good news for you conference organizers, then, is that if you hire Chris you’ll get…
  • The Value of Data Velocity in Marketing

    Chris Brogan
    21 May 2015 | 6:33 am
    I’m working on some interesting stuff as it relates to both bigger businesses as well as small businesses. I’m interested in how better use of data could open up a whole big slice of not-yet-tapped economic value for companies (again both bigger and smaller). It’s times like this where I feel bad for people who think I’m the “social media guy.” I’m thinking about velocity as it applies to marketing. Meaning, if we knew something faster, could we add more value and help someone better? Velocity as a Marketing Tool I was in Atlanta the other day for 20…
  • The Secret Empire Decades in the Making (and how you can start yours and get there faster than me)

    Chris Brogan
    12 May 2015 | 6:08 pm
    I started blogging back in 1998. I had no idea what it was going to turn into. But over the last handful of years, I’ve known more and more what this all CAN do together. A Peek Into How This All Threads Together for ME I’m sharing MY personal setup. You can do yours any which way you want. But There’s some method to the madness, and it’s all contained in that picture above. I wanted to show you how it works for me.Continue ReadingThe post The Secret Empire Decades in the Making (and how you can start yours and get there faster than me) appeared first on…
 
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    Spiral16

  • Spiral16 Acquired in a Move to Gain emfluence in Kansas City

    Alan Rapp
    25 Jun 2015 | 9:00 am
    If you’ve stopped by our Overland Park offices the past couple of days you may have noticed that Spiral16 has moved. On Monday the Spiral16 team left our old offices and journeyed across the state line into downtown Kansas City to join emfluence. emfluence is a full-service digital marketing agency and owners of the emfluence Marketing Platform. The platform is designed for marketers to create, deploy and track their integrated digital marketing campaigns. It includes features for email marketing, social media posting, landing pages, forms, lead nurturing, surveys, and now online…
  • 8 Social Media Marketing Mistakes to Avoid

    Alan Rapp
    18 Jun 2015 | 6:00 am
    Social Media Marketing is not without its challenges. However, many of these can be avoided by being aware of them and having a sound social media strategy. Created by Digital Marketing Philippines, this infographic points out eight potential mistakes to avoid in social media marketing. Most of these are relatively straightforward suggestions and tips, many of which we’ve discussed before. Have a social media strategy, use good etiquette, be authentic, listen and engage, don’t use social media channels to solely broadcast a brand message, remember to proofread, and choose…
  • How Air Guitar Can Reveal Your Own Creative Process

    Alan Rapp
    12 Jun 2015 | 6:00 am
    In his recent TEDx Talk our good friend Eric “Mean Melin” Melin discussed how his air guitar career can be used as an example of examining a person’s creative process. Arguing creativity is a learned skill, Eric discusses how his creative process to become the World Air Guitar Champion can be applied to deal with creativity and problem solving needed in a person’s everyday life. “Epiphanies rarely happen in a bubble. That lightbulb moment only happens after much research, trial and error, and hardcore critical thinking about the problem.” “Good…
  • Scrabble’s Anagram Lovers Campaign Spells Sweet Success

    Alan Rapp
    9 Jun 2015 | 6:00 am
    Too often is seems we have spent our time finger wagging at companies and brands who have committed a marketing or social media snafu that damages the brand and has led to a crisis management situation. Sometimes companies get it right. Despite being around for the better part of a century, Scrabble still enjoys huge popularity among its millions of fans. The new Anagram Lovers campaign for Mattel Games by Lola Madrid understands itself and the core consumer base of the product and cleverly uses its fans love of word play to promote the board game through a short film. Introducing us to two…
  • The Selfie as a Means of Social Change and Female Empowerment

    Alan Rapp
    4 Jun 2015 | 10:19 am
    A self-professed observer of selfie culture, Lianna Pisani gave a talk at this year’s Canadian Communication Association in which she argued that the Internet has given the selfie a bad name. The presentation, entitled “Women and Selfie Culture: the Selfie as a Feminist Communication Tool,” argued that more than only a narcissistic tool to share their likeness online many women have adopted the selfie as a means to promote social change and challenge the boundaries and social and culture norms enforced on them. In what Pisani has dubbed “the feminist selfie” she…
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    New Media Expo Blog

  • 10 Ways Online Content Creators are Being Ripped Off

    Deb Ng
    29 Jun 2015 | 11:56 am
    It’s a wonderful time to be an online content creator. Bloggers, podcasters, photographers and video producers are doing amazing things with their content, and achieving excellent results. As someone who has been blogging for well over a decade, seeing us all come to this point is truly rewarding. However, for as many people who are creating [...]
  • The Blogger On a Budget’s Guide to Attending Conferences Without Breaking the Bank

    Deb Ng
    22 Jun 2015 | 10:27 am
      I love conferences. I am passionate about networking, look forward to learning, and nothing makes me happier than connecting with my old friends while making new friends. You know what I don’t love about conferences? The price! In fact, I attend significantly fewer conferences than I used to because $3000 – $5000 to attend [...]
  • Call For Speakers Opens for NMX 2016!

    Deb Ng
    15 Jun 2015 | 11:38 am
      NMX is once again opening up our call for speakers. I could link to the form here and send you there now without explanation, but there are a few things we should go over first. Every year we see proposals from people who seem to be confused about NMX, and aren’t sure who our [...]
  • Registration for NMX 2016 is Now Open

    Deb Ng
    11 Jun 2015 | 6:36 am
      We are so pleased to announce that early bird registration is now open for NMX 2016. We’re especially excited because we’re planning our best conference for content creators yet, with brand new activities and events to be announced. What can you look forward to for NMX 2016? NMX is the first and only conference [...]
  • 10 Reasons Why It’s Essential to Host Content on Your Own Platform

    Deb Ng
    3 Jun 2015 | 8:47 am
    Dear Content Creators, I have something to discuss with you. Something important. I see so many talented content creators abandoning their own personal content platforms for other pastures, and I’d like to take this opportunity to tell you why I feel this is a mistake. I’m not saying you shouldn’t use other platforms to share [...]
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    The Next Web

  • 3 SEO tips to boost mobile app downloads

    Rahul Varshneya
    29 Jun 2015 | 1:44 pm
    When talking about search optimization for mobile apps, the first thing that comes up is App Store Optimization or ASO. But did you know that you can also use Search Engine Optimization or SEO to boost downloads of your mobile app? Mobile app profile pages don’t show up in search engine listings the way Web pages do. So what can you do that gets your mobile app showing up in search engine listings? Build a landing page or a microsite to start with. Having a presence on the Web is the starting point in leveraging the traffic flowing to your… This story continues at The Next Web
  • Facebook’s News Feed now ranks videos based on your volume levels and HD preferences

    Napier Lopez
    29 Jun 2015 | 1:26 pm
    A little over a week ago, Facebook started refining its News Feed by ranking posts based not just on what you click, like, comment and share, but also by  how long you look at them. A week later, it did the same for video posts. And now, it’s adding more subtle measurements to gauge your interest in video. For example, Facebook will now take into account whether you’ve turned up the volume on your video, made it full screen or enabled HD playback. Those details will factor in on whether or not to show you similar videos. It’s just the… This story continues at The Next Web
  • Uber hires 100 Microsoft Bing engineers to help build up its mapping features

    Nate Swanner
    29 Jun 2015 | 12:02 pm
    Uber is set to complete an acquisition which will bring around 100 Microsoft Bing data collection engineers on board to help build Uber’s mapping network. The ridesharing network is also acquiring unnamed assets from Microsoft to help jumpstart its efforts. Microsoft and Uber have confirmed the deal to TechCrunch, but have not discussed the terms. Uber has been trying earnestly of late to build (or acquire) its own mapping features. The company recently acquired mapping software firm deCarta, and reportedly put in a hefty bid for Nokia’s HERE Maps. With this move, it seems Uber is…
  • Here’s possibly the geekiest way to Rickroll someone

    Mic Wright
    29 Jun 2015 | 10:55 am
    The Rickroll is still one of the Web’s purest troll moves. And now there’s an easy way to bring that Astley action to the terminal. London-based developer Radek Pazdera has outlined a way to display images in terminal that uses just nine lines of Ruby. Of course, you can use it for noble acts, like sharing a lovely picture of Pikachu, but deploying it for the dark arts is even better. Pazdera started by combining two gems – rmagick (to read the images) and tco (to map pixels from RGB to the extended terminal color palette.) The sample code He then extended the original code……
  • OnePlus Two boasts a fingerprint sensor that’s ‘faster than Touch ID’

    Nate Swanner
    29 Jun 2015 | 10:54 am
    The OnePlus 2 is shaping up to be an interesting Android handset; after confirming we’d see a USB-C port, OnePlus now says its second generation smartphone will also have a fingerprint sensor that’s “faster than Touch ID”. OnePlus goes on to say the fingerprint sensor on the OnePlus 2 is “done right. It’s refined and lightning quick, unlocking your device faster than TouchID.” While OnePlus doesn’t talk specifics of the sensor’s software, the company does hint it will be central to your experience, not like previous handsets which used a sensor as “a selling point, not a…
 
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    idaconcpts.com

  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
  • 5 Ways to Create a Happy Office Culture

    Damian Davila
    22 Jun 2015 | 4:48 pm
    When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees. Having a joyful workforce, however, will improve the health and wealth of your company. To up the good vibes at your organization, follow these five tips. 1. Give them positive feedback whenever possible. Notice all the great work your…
  • 6 Tips to Improve Your Business Writing

    Damian Davila
    29 May 2015 | 11:54 am
    Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Clarity is the top priority in business writing. A lot of the time, successful people want to use “big” words because they think it makes them sound smart. In truth, though, this makes the message less clear and it can make the professional seem like they’re trying too hard. Professionals,…
  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • DIY Awesome Infographics in 5 Easy Steps, and Other Mythical Creatures

    Maggie Kimberl
    23 Jun 2015 | 7:14 am
    Making infographics is really easy.  There’s really no reason to shell out for a top-notch infographic design agency when there are so many tools you can use to create them yourself.  Sure, you don’t even really know what an infographic is, but your just a few clicks away from a Google degree.  Go for it! Step 1: Open MS Paint Why pay a designer when you can make charts and graphs yourself using MS Paint?  Who needs fancy design software or a designer who’s actually been to design school?  You can DIY anything these days with the help of Google. Step 2: Don’t Worry About Picking…
  • The Difference Between Data Visualization and Infographics

    Maggie Kimberl
    17 Jun 2015 | 6:44 am
    DataViz = pretty charts, Infographics = pretty pictures They aren’t the same. There are a lot of different ways to present visual information on the internet.  DataViz takes information people want and presents it in a way that is easy to understand at a glance.  Infographics is a cross between DataViz, journalism, and marketing.  Infographics use multiple data visualizations and strategically chosen words to tell a complex story in a simple, visual way.  You may think they are the same thing, but the terms cannot be used interchangeably. What is DataViz anyway? DataViz represents…
  • Infographics Are Not Dead

    Maggie Kimberl
    15 May 2015 | 11:06 am
    Every once in a while, someone somewhere declares that infographics are dead.  The reasons they give often have a lot to do with things that make infographics bad, such as DIY infographics.  When done properly, infographics are a valuable storytelling tool. Infographics Aren’t Bad, Bad Infographics Are Bad In an article from FastCo Design a couple of weeks ago, Mark Wilson declared that infographics are dead.  His main points were that everyone is doing them, anyone can make an infographic thanks to new tools and software, and people are accessing the web via mobile so infographics…
  • Open Coffee: Preparing for #ThinkBig Logistics

    Maggie Kimberl
    8 May 2015 | 10:49 am
    I was recently invited to Open Coffee Louisville at iHub to speak about our #ThinkBig initiative.  #ThinkBig is a grassroots community discussion series aimed at bringing the right people together to combine ideas and know-how in order to propel Louisville forward economically.  Each edition focuses on a different aspect of Louisville’s economy.  The focus is on building verticals on top of industries that are already doing well here in order to promote growth and attract talent. Why Logistics? This iteration of #ThinkBig will focus on logistics and distribution.  Historically…
  • #ThinkBig: Logistics and Distribution Edition

    Rose Wallace
    21 Apr 2015 | 12:07 pm
    We are happy to announce our third #ThinkBig event here at NowSourcing. This time we’re focussing on logistics and distribution. Louisville is a shipping hub, home to UPS’s international air headquarters. Have you ever thought about how much logistics bring to the local economy? This #ThinkBig we will be discussing what makes Louisville so special when it comes to shipping and how we can apply that to growing local businesses. Ever since our first event back in August of 2014, Stop Thinking Small Louisville, the #ThinkBig events have grown into a successful city wide campaign to…
 
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    Collective Thoughts| Collective Thoughts

  • Where’s The Cable Guy?

    Brian Wallace
    23 Jun 2015 | 10:21 am
    If you’re sitting there getting madder and madder because the cable guy still hasn’t shown up, you’re not alone.  Learn why the cable guy is so often late from this infographic.
  • Packing It Up And Packing It In

    Brian Wallace
    4 Jun 2015 | 2:28 pm
    Population movement is nothing new.  Check out which American cities are experiencing the biggest population growth right now.
  • Where Will Tobias Harris Go Next?

    Brian Wallace
    4 Jun 2015 | 7:22 am
    Tobias Harris is one of the most seriously undervalued players in the NBA, according to the numbers.  Learn more from this infographic.
  • Hyper-Local Economies Key To Future Economic Stability

    Brian Wallace
    2 Jun 2015 | 10:56 am
    It’s conceivable in the near future transportation costs will make a global economy unstable.  That’s why it’s important to develop hyper-local economies for a sustainable future.
  • Learn To Speak Hawaiian

    Brian Wallace
    2 Jun 2015 | 8:02 am
    If you’re planning a trip to Hawaii, take a few minutes to learn to speak Hawaiian.  You won’t be fluent, but you will have greater cultural awareness.
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    Brian Solis

  • Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

    Guest Author
    25 Jun 2015 | 8:38 am
    Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer…
  • How the Next Five Years Will Revolutionize Business

    Brian Solis
    18 Jun 2015 | 5:05 am
    Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of…
  • Embracing the Audience: 5 Tips on Customer-Based Marketing

    Brian Solis
    10 Jun 2015 | 1:50 pm
    After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly, your audience. Sylvia turned the conversation into five actionable tips that will…
  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
 
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    Beth’s Blog

  • 7 Social Media Toolsets for 2016 by @jeremycaplan

    Beth
    24 Jun 2015 | 9:51 am
    Jeremy Caplan is the Director of Education, Tow-Knight Center Entrepreneurial Journalism and an amazing teacher.  I’ve never met him face-to-face, but I’ve learned some much from reading and using his curated instructional materials.   He recently shared “Toolsets for Social Media,” a brilliantly curated collection of tools.   Before we dig into the content, let me point out why this so brilliant. A stellar example of content curation:   Content curation is not aggregation or a big gigantic list of links.    A content curator vets, filters, organizes, and…
  • What I Learned In London at the Future of Social Conference

    Beth
    23 Jun 2015 | 11:08 am
    Photo by Social Misfits I am just back from spending a few days in London where I keynoted the “Future of Social” Conference hosted by Social Misfits Media with a talk about Gen Z or as they say in the UK, Gen Zed.   I also facilitated several workshops for London-based nonprofit CEOs and communications directors on developing a strategy for their leadership profiles on social and internal champions (board, staff, and volunteers). The first half of the conference featured talks from three platforms that discussed future trends for social good.  The speakers included: Amanda…
  • Future of Social: Gen Z

    Beth
    19 Jun 2015 | 1:48 am
    I’m thrilled to be spending a few days in London where I am keynoting The Future of Social conference hosted by Social Misfits Media.  I’ll be talking about Gen Z donors and why nonprofits need to engage them in their fundraising and programs.   If you want to learn more about what I’ll be talking about, read this interview in the Guardian. This post includes my slides and summary of the main points I will be making as well as links to resources. Gen Z By The Numbers The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y.    In…
  • Training Board Members As Brand Champions on Social and Beyond

    Beth
    17 Jun 2015 | 12:11 pm
    Note from Beth: Last month, I facilitated a workshop for the Knight Digital Media Learning Seminar in Miami on “Leading on Social Media.”  It was an interactive workshop and the content was on how to leverage senior leaders, board, and staff as champions on social channels.     Rachel Calderon, Marketing and Communications Manager, Central Florida Foundation was a workshop participant and after the workshop we brainstormed a design for training her board members to be champions.    She agreed to write up her process and experience – and especially grateful as I’m…
  • How Gen Z Donors Harness the Power of Online Giving

    Beth
    9 Jun 2015 | 2:19 pm
    Note from Beth: Next week, I’ll be keynoting the “Future of Social Media Conference” in London hosted by Social Misfits in partnership with Facebook, JustGiving, the Hospital Club Foundation, and the Guardian Voluntary Sector Network.  I’ll be talking about the next generation of donors and how they use social media, mobile, and other technology to raise money for causes they care about.     This guest post is part of many recent posts you have read from my about Generation Z. How Gen Z Donors Harness the Power of Online Giving – Guest Post By Emily Hawkins,…
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    gapingvoid

  • Employment UX is a visceral experience

    Valerie Urso
    10 Jun 2015 | 7:27 am
    (purchase here) Back in the nineties, I used to have a corporate job in a big office on the 26th floor, in downtown Chicago. The office had a certain smell. Not a bad smell, just the usual, clean, synthetic corporate office smell. When I was new there, and still terribly excited to have such a blue-chip organization to call my own, I loved that smell. Every morning when I’d walk into the office, the smell would ignite my senses and I’d immediately get all excited to have a well-paid corporate job. It was a chemical trigger. Then as time passed and my career at the company tanked, the job…
  • Some new thoughts on Brand Storytelling

    Valerie Urso
    1 Jun 2015 | 3:05 pm
      [Content marketing: One of the @Rackspace cartoons I drew recently for Robert Scoble’s weekly newsletter A decade ago, my buddy Tom Foremski quit his high-status job in journalism as the tech correspondent for the London Financial Times, to go become one of the first professional tech bloggers out there. Back then there was no Techcrunch or Re-Code, there was no proven business model, it was just him and his laptop. It was a very brave, pioneering move for the time. Around the same time, I was doing a little bit of pioneering myself, being one of the earliest content marketers to use…
  • What matters

    Valerie Urso
    8 May 2015 | 8:04 am
    [visit the store]   Every now and then I’ll do a pretty random cartoon. This one qualifies. I’ve always liked churches and religious architecture in general. They’re like constant spiritual reminders in the landscape. Here, I imagined being somewhere in the desert in the Levant. Maybe Israel or Syria or even further East, and seeing an ancient holy place… A church, mosque or temple of some sort. The actual religion doesn’t matter so much. What matters is the “A-Ha!”.
  • If you’re waiting in line for a career, you’re doing something wrong

    Valerie Urso
    29 Apr 2015 | 12:50 pm
      [get the print] Back when I lived in London in the ‘Nineties, I vaguely knew this Irish journalist, call him Simon. He was a flatmate of an old school friend of mine. Simon wasn’t famous or anything, but he was always working. He was pretty successful. He drove a nice car, ate in fancy places and seemed to enjoy his life. Of all the journalists I knew personally, he was by far the most self-assured. What was his secret? It wasn’t that he was smarter or a better writer than the other journalists. There are plenty smart people who can write well in that trade. What made him…
  • Freelancer: 10 Questions with Seth Godin

    Valerie Urso
    22 Apr 2015 | 12:39 pm
    (This was a cartoon I drew for Seth’s excellent book, The Dip. You can purchase the print here.) My old friend and frequent book collaborator, Seth Godin has a new online course out on Udemy, entitled “Seth Godin’s Freelancer Course”. I checked it out, I liked it a lot. But instead of just reviewing it, I’d thought I’d use this opportunity to ask Seth ten questions. Voila:   1. OK, the basic skinny: What’s the course about, and why now? This is the golden age for freelancers. More opportunities, more tools, more leverage than ever before. But for many freelancers,…
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    Soshable

  • Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

    JD Rucker
    24 Jun 2015 | 11:09 pm
    As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever. A dealer asked me today if that’s a best practice or something that we do for the sake of proper service. The answer is that it’s both. It’s a best practice to use unique content nearly every single time (with an occasional exception described below) and to make sure that any content is only…
  • Links Still Work for SEO

    JD Rucker
    17 Jun 2015 | 11:38 pm
    To those of us who have been in the industry for long enough and have enough clients through which to see results, we’ve known all along that inbound links are still an important component of the Google search algorithm. News about the death of links have been proven once again to be greatly exaggerated. This shouldn’t be a surprise to anyone. Google has only mildly alluded to a future without using links in their algorithm. Those who say that the Penguin update of 2012 effectively killed links were either misinformed or were using blackhat techniques for their link building. The…
  • I Refuse to Use Websites with Autoplay Videos (and so should you)

    JD Rucker
    11 Jun 2015 | 10:07 pm
    At some point in the last couple of years, someone started spreading a “best practice” that it’s good for websites to automatically play videos once people click through to them. This is not a best practice. It’s annoying at best. At worst, it can prevent people from visiting your website ever again. One of those people is now, officially, me. As much as I tend to dislike the moves that Facebook has made over the years, one thing I like is they way they handle video. Once a video is visible on the screen, it starts playing to get your attention, but it doesn’t…
  • The Long Reddit Experiment has Failed and the Reason is Pretty Ironic

    JD Rucker
    11 Jun 2015 | 12:01 am
    Let’s put the TL:DR version at the top for the sake of expediency. A portion of the liberal mindset is the reason that Reddit is in the process of failing. It’s not political liberalism – that’s something that has helped Reddit maintain its pull over the internet and the real world. It’s not its cultural liberalism – diversity and openness have contributed to the appeal of the site. The liberal mindset that is killing Reddit is the concept of emotional socialism. Reddit management, a small but outspoken portion of its users, and scorned members of the media…
  • It’s Time for Political Social Media Again

    JD Rucker
    10 Jun 2015 | 1:58 am
    The headlines are starting to run. The rumors continue to roll. Every four years, we begin the new but intense cycle of political social media. One might say that it’s every two years, but let’s face it – the general audience on social media doesn’t get that excited about anything other than the presidential race. For the third time, we’re all about to go to war. Oh, you think that you won’t be participating, right? You’re one of those who believe that social media is about life and fun and when the topic turns to politics or religion, you can shut it…
 
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    Brains on Fire

  • Friday Fotos | Filming Edition

    Kylee
    26 Jun 2015 | 11:45 am
    Emily Everhart is our gentle nudger at Brains On Fire (also known to some as an account executive). If she were stranded on an island and could pick one BOF employee to be stuck with, she’d pick Megan Byrd. In her own words, “If there was ever a person to convince cannibals not to eat us, it’s her.” Who said anything about cannibals, Emily? This week we’re filming around downtown Greenville for Visit Greenville SC! If you see our half-man half-camera robot Lee on the move, make sure to say hey (and don’t feed it)! This young doughnut connoisseur is Rebekah…
  • NOW HIRING: Video Intern

    Amy Taylor
    25 Jun 2015 | 1:45 pm
    Calling all videophiles! Brains on Fire is looking for a camera-wielding, video-making, documentary-shooting intern to help us tell our story. This project will be a documentary-style work that captures the spirit of what we do, who we are, who we work with with and our mission to connect people and positively impact the world through marketing. (There will be lots of room for creativity, so come prepared to show us what you’ve got!) Our video intern will also be responsible for documenting the ins-and-outs of our company culture, as well as blog-sized behind-the-scenes videos of life…
  • Less Show. More Soul.

    Robbin Phillips
    24 Jun 2015 | 6:17 am
    I love this photo of Benjamin Hart from Brains on Fire LA (tall guy on the left)  spending a day serving alongside our clients at SusieCakes.  The other day I was doing some research and stumbled on this piece of wisdom from Jonathan Fields:  Show is soul’s cover-up. So much bravado. So much posturing. Positioning. All to distract from the simple fact that you really don’t quite know who you are. Or what you’re doing. And the last thing you want is for others to know, too. So, you put on a show. And it brings in an audience. But an audience is not a community. Nor a business. Nor a…
  • Q+A with Geno Church, our Chief Word of Mouth Officer

    Robbin Phillips
    23 Jun 2015 | 6:09 am
    Geno spoke in Virginia in April and they did a great little Five Minute Q+A with him after the presentation. Grab a cup of coffee and enjoy a little time with this great mind today! Got a good question for Geno (or any of us). Put it in the comments below and I’ll make sure you get an answer! The post Q+A with Geno Church, our Chief Word of Mouth Officer appeared first on Brains on Fire.
  • What Are You WOM-ing?

    Amy Taylor
    22 Jun 2015 | 7:40 am
    “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” -Jim Rohn Working in an industry rooted in WOM, it is sometimes easy to overlook its influence in my personal life. This weekend I took stock of the things I’ve recently found myself talking about, sharing and being influenced by… Acura RDX There are certain sentences you could easily go your entire life without hearing. “Your mom and I were just in a serious car accident” is one of them. When my parents were t-boned last week by a driver who blew a red light, the…
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    Ignite Social Media

  • Facebook morphs “instant” technology for brands | Social You Should Know

    Jim Tobin
    28 Jun 2015 | 8:00 am
    Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they are likely to release some day. Picture a mobile ad unit that, when clicked, opens into full screen video, pictures or interactive content, all without leaving Facebook. It certainly appears to me to have potential for better user experiences, which are important. The skeptic in me is cautious about…
  • Brands Jump on #LoveWins…And Some Lose, Big Time

    Azad Abbasi
    26 Jun 2015 | 2:04 pm
    As billions of people celebrated The Supreme Court’s marriage ruling this morning, every social channel was ablaze with rainbow accouterments and celebratory posts. #LoveWins was trending on Twitter, the majority of Instagram’s new Trending Tags were focused on the breaking news, and Snapchat created a Live Event for Marriage Equality, collecting user’s snaps throughout the morning. But let’s not be naïve here, this is tricky territory for brands. Jumping aboard such a historic and political event requires finesse and serious discernment. Today, we too rallied. We rallied up the…
  • 5 Reasons Social Media is Essential for Your Business’s Success

    Katie Leimkuehler
    25 Jun 2015 | 1:08 pm
    Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What’s the point of having a company if no one has heard of it? Here are 5 reasons social media is essential for your success in business. Social Customer Care Meets Consumer Demand Want to stand out from your competitors? Get live customer service through your social media and you will surpass them in no time. (Click to Tweet!) According to HubSpot, 72% of people who make a complaint to a company on…
  • A Social Media RFP for 2015

    Jim Tobin
    22 Jun 2015 | 7:08 am
    Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but it was much too long and didn't turn out well for those of us on the receiving end. Even Version 2.0, the shorter version, included nearly 120 separate questions, counting the written questions and the suggested in-person questions. Here are the problems with it: It's too long. Social Media Group didn't get it wrong. They specifically asked companies to…
  • Snapchat Creates New Ad Opportunity | Social You Should Know

    Erin Ledbetter
    21 Jun 2015 | 8:00 am
    Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some very basic networking functions like posting statuses and following friends, and swore to never take advertising dollars from brands. But after taking $10M in investments then falling off everyone’s social network radar, Ello has re-emerged this week with a new iOS app andplans to monetize. Still no traditional advertising opportunities…
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • Creating a Backlog of Content Marketing Ideas

    Koka Sexton
    19 Jun 2015 | 9:52 am
    Content marketing has many faces and can manifest itself in many ways. When starting out with content marketing I took a simple approach that revolved around an ebook or guide designed to educate an audience. The process was: Initial idea Scope the document (# of pages, resources needed) Create a draft Get feedback and iterate Produce final product That was it in a nutshell. That model served me well for a while. The problem was that each project was done in a silo. Once it was started, it was all that was worked on until it was complete, then the process started over again. Even though…
  • #SocialHangout From Battlefield to Boardroom

    Koka Sexton
    24 Apr 2015 | 3:04 pm
    Today I had the wonderful opportunity to be on the Social Hangout with an all-star crew. Thank you for having me Eric Mitchell and bringing along great people like Brian Fanzo, Michael Brito, Dan Evans, Daniel Newman. We talked a lot about the qualities of great leadership and what separates the good leaders from the bad ones.   Here is the recording View the story “#SocialHangout From Battlefield to Boardroom” on Storify Powered by WP Bannerize
  • The Best of SocialBiz Hour #SbizHour

    Koka Sexton
    20 Apr 2015 | 3:09 pm
    I had the great opportunity today to join Brian Fanzo and Rachel Miller on the SocialBiz Hour Hangout to talk about “who owns social selling”. I couldn’t keep up with the flood of activity on LinkedIn, Twitter and other social media and also stay engaged in the live discussion so I wanted to share some of my favorite tweets from the event. Thank you Rachel and Brian again for the opportunity. For those of you that have not heard of the SocialBiz Hour, if you’re reading this blog then there is a good chance that you should start watching the back episodes and add it to…
  • Building a Social Empire

    Koka Sexton
    11 Apr 2015 | 1:47 pm
      I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. I started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content. That’s when things got really nerdy. @socialhelp was a shell profile. No branding, no background image, and a basic bio. I…
  • Social Selling Education 101

    Koka Sexton
    6 Apr 2015 | 5:37 am
    Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients . However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Commonly misinterpreted as a sales technique wherein the salesperson uses a social medium to make a pitch, social selling is something entirely different. Although it can be used to make…
 
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    Digital Trends

  • Samsung sells 1M Z1 Tizen phones in just 6 months and has plans for more devices

    Williams Pelegrin
    29 Jun 2015 | 2:09 pm
    Despite its initially-cold reception, Samsung's Tizen-powered Z1 smartphone has reportedly sold 1 million units. Whether as a result of this or whether they were already in the works, Samsung is reportedly working on even more Tizen phones. The post Samsung sells 1M Z1 Tizen phones in just 6 months and has plans for more devices appeared first on Digital Trends.
  • Newest Google Maps addition: Every grade-level railroad crossing in the U.S.

    Robert Nazarian
    29 Jun 2015 | 2:02 pm
    Although injuries from grade-level railroad crossing accidents decreased last year, the number of accidents and deaths increased. In an effort to curb these incidents, Google will now include every U.S. grade-level railroad crossing in Google Maps. The post Newest Google Maps addition: Every grade-level railroad crossing in the U.S. appeared first on Digital Trends.
  • Barnacle action cams are the sleek GoPro alternatives you’ll barely notice

    Aliya Barnwell
    29 Jun 2015 | 1:53 pm
    If you want to get eye level shots and you mount your GoPro on your head, it makes you look like an old-timey doctor. A new camera in the action cam arena doesn't have that effect. It's called the Barnacle, because it's light enough to stick to anything. The post Barnacle action cams are the sleek GoPro alternatives you’ll barely notice appeared first on Digital Trends.
  • Shelfpack transforms from a suitcase into a clothing shelf in just a few seconds

    Nicolette Emmino
    29 Jun 2015 | 1:47 pm
    Shelfpack erects into four closet shelves which means you don't have to sort through articles of clothing. The suitcase comes with supports on either side that will transform into a dresser-on-wheels. The post Shelfpack transforms from a suitcase into a clothing shelf in just a few seconds appeared first on Digital Trends.
  • Looking back at the jump from OS 9 to OS X

    Brad Jones
    29 Jun 2015 | 1:45 pm
    Microsoft says Windows 10 will be the last version of its operating system. As extreme as that sounds, Apple took the same route over a decade ago with OS X, to much success. Will Windows learn from the Mac's experience? The post Looking back at the jump from OS 9 to OS X appeared first on Digital Trends.
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    Janet Fouts

  • Shockvertising… It’s a thing

    fouts
    18 Jun 2015 | 6:49 pm
    The image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Watch it here: There have been other great examples of this type of…
  • Easy guide to the Periscope video streaming app

    fouts
    12 May 2015 | 10:42 am
    I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a…
  • Video App Wars

    fouts
    4 May 2015 | 12:30 pm
    I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Then, just in time for Social Media Marketing World in…
  • Evernote – Change the Way You Take Notes

    fouts
    12 Mar 2015 | 11:26 am
    Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier. Until now. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone,  or smart phone. Items are tag-able and fully search-able so you can add pretty much anything, run…
  • Are you an intentional marketer?

    fouts
    8 Mar 2015 | 3:52 pm
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. I’ll tell you what to do with them in a minute. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? It seemed like a good idea at the time? Because your market is there? You like…
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    SocialTimes Feed

  • Pokémon Shuffle Announced for iOS, Android

    Brandy Shaul
    29 Jun 2015 | 2:30 pm
    The Pokémon Company has announced the upcoming release of Pokémon Shuffle on mobile devices. The free-to-play game was released on Nintendo 3DS in February 2015, and challenges players to complete level-based match-three games in an effort to capture Pokémon. Before each level, players select a team of Pokémon from those they’ve already captured, taking into account the type (strengths and weaknesses) of the Pokémon they’re facing in the upcoming battle. In each stage, gamers have a limited number of moves to defeat the wild Pokémon, with each match draining a bit of its health.
  • How Live Nation Used Facebook’s Atlas to Promote Madonna’s Tour

    David Cohen
    29 Jun 2015 | 1:30 pm
    Concert promoter Live Nation used Facebook’s Atlas advertising platform to tie a 66 percent boost in purchases during Madonna’s 2015 \"Rebel Heart\" concert tour to mobile. The campaign for Madonna’s tour marked Live Nation’s first global, end-to-end tour launch with Atlas, and it relied heavily on applications and mobile, including search, social and programmatic/video display channels. Atlas was able to help ensure that the right creative was sent to the right devices, as well as giving Live Nation accurate data to formulate its strategy for similar campaigns in the future. Atlas…
  • Facebook News Feed Algorithm Change: Factoring in Actions Taken on Videos

    Justin Lafferty
    29 Jun 2015 | 12:50 pm
    Facebook’s News Feed algorithm is going through another change, the company announced Monday. Now, the algorithm will take into account actions taken on videos when it determines how widely the video will be seen. Knowing that many people can enjoy a video without liking, commenting on or sharing it, Facebook is rewarding pages that post videos, but have users turn the volume up or make the video expand to full screen. Facebook’s Meihong Wang, engineering manager, and Yue Zhuo, software engineer, blogged about the change: With this update, we want to show people more of the types…
  • Which Apps Are the Class of 2015 Using? (Infographic)

    Kimberlee Morrison
    29 Jun 2015 | 12:15 pm
    Today’s young adults are digital natives and the next generation of influencers and brand advocates. Niche, a school ranking and review site, polled more than 10,000 college-bound high school graduates to find which apps they use most. This is the second such report Niche has published, and when comparing this data to last year, there are some clear gains and losses. Spotify, Netflix and Snapchat have all gained significant ground, while Tumblr and Pandora both lost a little more than 10 percent. The top social site remains Facebook, with 86 percent of teens having used it during the…
  • Facebook Tests Snapchat-Like Photo Uploader for iOS App

    David Cohen
    29 Jun 2015 | 12:00 pm
    If imitation is the sincerest form of flattery, the photo uploader Facebook is testing for its flagship iOS application should make Snapchat feel very flattered. Josh Constine of TechCrunch shared the screenshots above and below of the photo uploader being tested, saying that its features include: The ability to add overlaid text to photos, in any color. Users can instantly preview photo filters by swiping across their images. Stickers can be added to photos. Facebook confirmed the test to Constine, saying: People want to be creative when they share experiences with their friends and…
 
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    Techipedia | Tamar Weinberg

  • 17 Productivity Tools for the Ultimate Business Gain

    Tamar Weinberg
    11 Jun 2015 | 5:54 am
    Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, I work remotely. I’ve worked successfully with many teams that have been distributed across the world and the startup that is now a media powerhouse was originally established with several of the key players working across continents. In short, it’s easy to work remotely these days, especially with the tools available to us in…
  • Social Media Purism Stupidity is what Gets You Fired

    Tamar Weinberg
    8 Jun 2015 | 6:00 am
    Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. And so, all of the sudden, this pure network of sorts became a place for marketers, as they always do, to capitalize upon. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media…
  • 5 People Focused Social and Data Tools You Should Be Using

    Tamar Weinberg
    15 Apr 2015 | 6:00 am
    I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. While I say I don’t accept story pitches for Techipedia, for people-focused tools in the same category as the below, I’d gladly make an exception. This is an area I am very passionate about. Since my business is 100% online, it’s…
  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
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    Social Media Trader

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    Quick Online Tips

  • My New Mi Band Unboxing [Photos]

    P. Chandra
    26 Jun 2015 | 9:14 am
    I finally bought the Xiaomi Mi Band and got started with my first fitness tracker. I have been trying to buy it online, but it seems to always be sold...Read full original article at My New Mi Band Unboxing [Photos]©2015 QuickOnlineTips. All Rights Reserved. Related posts: My Cool Mobile Phone Charging Station [Photos] Shake Your Phone to Let Snow Fall on Photos 15 Amazing New Features in Samsung Galaxy S4
  • Change Cut SIM Card to Increase Mobile Internet Speed

    P. Chandra
    25 Jun 2015 | 4:35 am
    Does your old cut SIM card have slow mobile data transfer speeds? Chances are you have never changed your SIM card since you brought it years ago. My SIM card was...Read full original article at Change Cut SIM Card to Increase Mobile Internet Speed©2015 QuickOnlineTips. All Rights Reserved. Related posts: Airtel 4G LTE Ultra High Speed Broadband in India Get Your Free Google Wallet Debit Card Moser Baer Zap: Credit Card Size USB Flash Drive
  • Register .SUCKS Domain Names Starting Today

    P. Chandra
    22 Jun 2015 | 1:47 am
    .SUCKS domain names registration opens for general public today on 21 June. Its a domain name any brand would like to register, not to popularize, but rather to block and...Read full original article at Register .SUCKS Domain Names Starting Today©2015 QuickOnlineTips. All Rights Reserved. Related posts: Pre-Register .Build .Luxury .Menu .Uno Domain Names Buy the Cool .OOO Domain Name The Domain Name Every Expert Guru Needs
  • New Raspberry Pi Official Case

    P. Chandra
    22 Jun 2015 | 12:27 am
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are...Read full original article at New Raspberry Pi Official Case©2015 QuickOnlineTips. All Rights Reserved. Related posts: Best Way to Increase Wifi Range at Home The One-Key Hash Tag Keyboard Google Chromebit: Smallest Plug-n-Play Computer Under $100
  • Download Facebook Lite: Faster Facebook on Slow Mobile Internet

    P. Chandra
    5 Jun 2015 | 2:42 am
    Now you can download the Facebook lite app for Android which promises a faster Facebook experience in developing countries with slow mobile Internet speeds and expensive data plans. Facebook is...Read full original article at Download Facebook Lite: Faster Facebook on Slow Mobile Internet©2015 QuickOnlineTips. All Rights Reserved. Related posts: Download Facebook Camera: Share Facebook Photos Quickly How to Download All Your Facebook Data Download Facebook Home App: Let Facebook Takeover Your Phone
 
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    best-cellphone-plans.com

  • T-Mobile Cell Phone Plans Available in 2015

    21 Jun 2015 | 7:55 am
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Cricket Cell Phone Plans

    8 May 2015 | 4:37 am
    Cricket is AT&T nationwide prepaid phone 4G LTE network covers over 300 million consumers with simple and cheap unlimited phone plans. Their plans include all fees and taxes without surprises. Cricket wireless features extra 4G LTE network coverage that Metro-PCS, Boost Mobile, T-mobile or Sprint. They are now providing – with no contract – unlimited texts and calls to Mexico and
  • Sprint Cell Phone Plans

    7 Apr 2015 | 2:49 am
    Sprint provides the largest line of 4G LTE network and prepaid carriers probably since they offer great deals to their MVNO partners. However, many large towns still lack the LTE coverage on the Sprint network. That mean, getting these MVNOs carriers available has resulted in some very stiff competition among them along with some quite unique plans in comparison with offers on other
  • Compare Cell Phone Plans

    13 Mar 2015 | 10:32 am
    If you want to enjoy wireless services that are free of limitations and overage costs? Then you need to get an unlimited cell phone plan. But the question is: which plan should you obtain? This will depend of course on your specific needs. However if you would like to know what is currently available today, you may want to read the rest of the post. The majority of unlimited plans
  • Best AT&T Cell Phone Plans Introducing Rollover Data Plan

    13 Feb 2015 | 1:24 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
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    Web Strategy by Jeremiah

  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    jeremiah_owyang
    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
  • The Collaborative Sharing Economy has Created 17 Billion-Dollar Companies (and 10 unicorns)

    jeremiah_owyang
    4 Jun 2015 | 10:53 pm
    I partnered with VentureBeat’s market intelligence arm (VB Profiles) to further develop data on the funding, valuation, and employment impacts to the growing Collaborative Economy, this post originally was posted on VentureBeat’s website written by John Koetsier of VB Insight, I’ve republished their content, to share the key findings and you can find a summary of the research here. Sharing is big business. Big big business. There are now 17 billion-dollar companies with 60,000 employees and $15 billion in funding in the sharing or collaborative economy, according to Jeremiah…
  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    jeremiah_owyang
    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
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    solar feed crenk-feed

  • Why Solar Energy Is a Good, Renewable Energy Source?

    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
 
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    Confessions of an eBiz Junkie

  • From Broadcast to Engagement - The Art of Thank You

    Len Devanna
    12 Jun 2015 | 3:01 pm
    Imagine this scenario - I’m out to eat at a nice restaurant. The food is delicious. I see the chef passing by my table and compliment him on the wonderful work. He continues by me at a hurried pace without even making eye contact. Or perhaps this - I go to the front desk of the hotel I’m staying at and advise them that the A/C in my room isn’t working and it’s 100 degrees. Without response, they continue shuffling through papers or some similar distraction. These things just don’t happen in real life. So why do they happen in digital everyday? A recent Sprinklr report suggests that…
  • Pro tip #22 – You Don’t Need a Social Media Strategy

    Len Devanna
    21 Mar 2014 | 9:12 am
    I’m often asked how a company should measure success from their social media efforts. More often than not, the folks asking the question are thinking about things like numbers of followers, share of voice and overall brand sentiment. While these are interesting metrics on a micro scale, they’re not necessarily meaningful through a macro lens. To help frame the discussion, I suggest they envision their CEO asking for an update on social media impact. Leading with “We have x-thousand followers on (insert your platform) and x% share of voice” isn’t likely to get you that big promotion…
  • Gold Stars and Workforce Transformation

    Len Devanna
    13 Sep 2013 | 11:00 am
    The year was 1976. An aspiring eBiz Junkie apparently did something right in a school assignment (likely coloring within the lines or something equally as challenging). When my masterpiece was handed back to me by the teacher, something was different... There, at the top, like a shining beacon of light, was a gold star. Clearly, I'd crushed this assignment. I ran home, anxious to show my parents the reward I'd received for my obviously amazing talents. As my creation hung proudly on the refrigerator for all the world to see, I had but one motivation - Getting back to school tomorrow to…
  • Revisiting Your Customer Experience

    Len Devanna
    28 Aug 2013 | 10:38 am
    A brief summary of a recent experience to help paint the importance of taking an outside-in look at your customer experience.I received a note from my cable provider that my cable modem was due for a replacement. By following a few simple steps, I would receive a new one within a few days and my Internet speeds would increase exponentially. #Love.Some weeks later, said hardware shows up. I really appreciated the quick start instructions that came with it. Big pictures, two very simple steps, all is good in the world. Even I can do this... Why wouldn't I start the process at 9PM??  The steps…
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    Des Walsh

  • Are You Making This Basic LinkedIn Mistake?

    Des Walsh
    16 Jun 2015 | 2:02 pm
    Are you making the mistake of having a LinkedIn network mainly made up of friends, colleagues, and industry peers? It’s easy enough to do. It’s the path of least resistance. But it’s not smart. Because building a LinkedIn network exclusively or mainly of friends, colleagues and peers. means we are building a network of people who, generally speaking, will not become our customers. If we want to make the most of our investment of time and – for those with Premium accounts and/or advertising with LinkedIn – money, we need to get seriously strategic about identifying…
  • Who Sees Your Blog Posts on LinkedIn?

    Des Walsh
    5 May 2015 | 4:26 pm
    A client asked the other day, “Who actually sees what I post on the LinkedIn publishing platform?” This was referring to the blog posts we can now publish directly on LinkedIn, as distinct from updates we might post with links to blog posts on our own sites. I posted here yesterday on the practical steps involved in posting on the LinkedIn publishing platform. So back to the question of who sees what we post. Here is my basic list: My first degree connections and others who have chosen to follow me but may not be connections. People with whom I share the link, which may include…
  • How to Post to the LinkedIn Publishing Platform

    Des Walsh
    4 May 2015 | 1:46 pm
    The LinkedIn Publishing Platform Early last year, LinkedIn opened its publishing platform – its blog, if you will – to all English-speaking members and more recently (Jan 2015) signalled that members speaking other languages would also have access. Previously, the privilege had been available only to a select group of “Influencers” such as Sir Richard Branson, Bill Gates and President Barack Obama. From the viewpoint of LinkedIn members, it’s a way to enhance our professional profiles and our presence on LinkedIn. From the company’s viewpoint it is no doubt…
  • Become a Thought Leader with Blogging – Part 2

    Des Walsh
    24 Mar 2015 | 11:40 pm
    In the first post of this two part series, I shared some thoughts about using blogging to establish or promote yourself as a thought leader. For that I focused on what some would see as a group unlikely to be persuaded to blog, CEOs. In this second post of the series I share some results of a few hours searching for examples of CEO blogs with interesting, useful content. I found seven really interesting blogs by CEOs. In this post I comment on three of them and hope to comment on the others in a separate post in the not too distant future. Two things in particular stand out for me with these…
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    Chad's Blog

  • Raising the Barr Weekly Memo: With the Baited Breath…

    admin
    24 Jun 2015 | 7:03 pm
    Issue No. 129 June 24, 2015 Raising the Barr Weekly Memo: With the Baited Breath… This week’s reflection point: Have you ever performed in a show? Long days of rehearsals, learning lines and music, sets and costumes in preparation for the opening night. The incredible anxiety and anticipation for an exciting show, or in my case, the launch of the new site for The Chad Barr Group is exhilarating and awesome. It’s going to be nothing short of remarkable. What does it take to create a truly innovative web presence? Clear identification of business strategy, content development,…
  • Raising the Barr Weekly Memo: Ah, The Good Ol’ Days

    admin
    17 Jun 2015 | 6:44 pm
    Issue No. 128 June 17, 2015 Raising the Barr Weekly Memo: Ah, The Good Ol’ Days This week’s reflection point: I remember going through some old photo albums several years ago when my young son, astonished by viewing the black and white photos, said: “when did the world turn colorful?” Cute and innocent as it may sound, it made me realize that we often take our technology and innovation for granted. Just think about it. Here are a few of the remarkable transformations we have come to appreciate, become accustomed to, and probably now take for granted: The evolution of…
  • Raising the Barr Weekly Memo: Focus

    Chad Barr
    10 Jun 2015 | 1:42 pm
    Issue No. 127 June 10, 2015 Raising the Barr Weekly Memo: Focus This week’s reflection point: As part of our digital empire creation program, I’m privileged to spend great quality time with my many brilliant clients when they come to my studio to create video content for their sites. Many of them spend days and weeks in meticulous preparation making sure the written content to be loaded on the teleprompter is perfect. Others take a very different approach; without the use of a teleprompter, the inner muse flows organically as the camera rolls. Either way, focus is critical.
  • Raising the Barr Weekly Memo: Driving Traffic To Your Site

    Chad Barr
    3 Jun 2015 | 2:10 pm
    Issue No. 126 June 3, 2015 Raising the Barr Weekly Memo: Driving Traffic To Your Site This week’s reflection point: The most common question I am asked is how to drive traffic to one’s site. Several years ago, while writing my book Million Dollar Web Presence, I discussed this concept, which was also featured in my article Where does site traffic come from? Here is my latest recap: Use your signature and incorporate links to your sites. These links should be to your home page, your blog, and interesting landing pages. These pages should contain offerings and credibility building…
  • Raising the Barr Weekly Memo: Where Is Your Energy Spent?

    Chad Barr
    27 May 2015 | 11:49 am
    Issue No. 125 May 27, 2015 Raising the Barr Weekly Memo: Where Is Your Energy Spent? This week’s reflection point: Are you among those who are spending their precious time farming digital landscapes while your physical landscape and your wealth are withering away? Are you making friends and interacting with imaginable avatars while missing opportunities to meet with real buyers who need your help? Are you investing your energy in busy work rather than take action in activities that impact your life, business, those around you and your clients? Guess what? You are not alone. Here are the…
 
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    andrewchen

  • This is the Product Death Cycle. Why it happens, and how to break out of it

    Andrew Chen
    16 Jun 2015 | 9:45 am
    The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. It may be the hardest phase, but it’s also the most fun. The Product Death Cycle All of this was on my mind when I saw a great tweet from about a year ago, on the Product Death Cycle, when things go wrong. David Bland, a management consultant based in San Francisco, tweeted this diagram: This is what I’m calling the Product Death Cycle – @davidjbland A year ago when I saw this, I retweeted this diagram right…
  • Quick update: Quoted in WSJ on dating apps, recent podcast interview, plus recent essays

    Andrew Chen
    11 Jun 2015 | 9:45 am
    Couple quick things that I wanted to batch up in a single post. A quote from me in the Wall Street Journal today First, there’s a quote from me in the Wall Street Journal today, for an article covering the opportunities/challenges of dating apps. I’ve been told the story will be on page B1 of the paper edition, but here’s the link for everyone who loves trees: The Dating Business: Love on the Rocks by Georgia Wells. The quote was pulled from a recent essay of mine on why investors are often skeptical of dating startups, which you can read: Why investors don’t…
  • New data shows losing 80% of mobile users is normal, and why the best apps do better

    Andrew Chen
    9 Jun 2015 | 9:45 am
    Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile intelligence startup Quettra and it’s founder/CEO Ankit Jain (formerly head of search+discovery for Google Play) to put together some exclusive data/graphs on retention rates** based on anonymized datapoints from…
  • Photos of the women who programmed the ENIAC, wrote the code for Apollo 11, and designed the Mac

    Andrew Chen
    4 Jun 2015 | 10:00 am
    Ada Lovelace, an early computing pioneer, featured prominently in Walter Isaacson’s book The Innovators Innovation is messy, and too easy to oversimplify After finishing Walter Isaacson’s biography of Steve Jobs, I eagerly devoured his followup book, The Innovators. This book zooms out to focus not on an individual, but on the teams of collaborators and competitors who’ve driven technology forward, and the messiness of innovation. The stars of the story turn out to be the often unappreciated women who contributed to computing at key moments, and the book fittingly…
  • The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product

    Andrew Chen
    1 Jun 2015 | 10:00 am
    A few weeks ago, I read this tweet, and found myself nodding my head in vigorous agreement. The Next Feature Fallacy: the fallacy that the next feature you add will suddenly make people want to use the entire product. — Joshua Porter (@bokardo) May 14, 2015 For people who love to build product, when something’s not working, it’s tempting to simply build more product. It leads to the launch-fail-relaunch cycle that I alluded to in a previous essay, Mobile app startups are failing like it’s 1999. However, this rarely works, and when you look at the metrics, it’s…
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    Social Gears

  • The Micro-Sizing of Social Networks May Predict the Future

    Admin
    15 Jun 2015 | 7:00 am
    To suggest users are deserting social networks, especially Facebook, en masse is an exaggeration but the numbers and trends indicate there is a change in how people are using and viewing social networks. In a 2013 Princeton University study (see: “Epidemiological modeling of online social network dynamics“) disease based data models predicted that by 2017 Facebook would lose 80% of the users it had in 2013. Some cite ‘Facebook Fatigue’ others just think it is the natural progression of the medium. The Princeton Study has been criticized (see: Facebook’s reply),…
  • What Is Your Digital Stamp?

    Admin
    28 May 2015 | 7:00 am
    “My Digital Stamp” is an inspiring video by #1 Best Selling Author & International Motivational Speaker Erik Qualman. You can start creating your digital stamp with Follr – start today by clicking here.
  • When People Google You What Do They Find?

    Admin
    21 May 2015 | 7:00 am
  • 7 Great Tips for Promoting Your Online Community

    Admin
    19 May 2015 | 11:00 am
    Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that! 1. Create a Short Video Create a short video in which you introduce yourself and the community and elaborate on why you started this journey. It doesn’t need to be particularly long or fancy – 2-3 minutes will do. Simply visualizing you, the face of the community, will entice potential new members to join and give a much-appreciated…
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    18 May 2015 | 11:00 am
    Stephen Fells We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place tomorrow – May 19th – and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He…
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    brandflakesforbreakfast

  • “make love, not ads”

    26 Jun 2015 | 5:06 am
    As we are all well aware – it’s Cannes week (sigh – wishing we were there) and a lot of the expected is happening: fashion statements, boozy parties and gratuitous use of marketing buzzwords. But what wasn’t expected is this couple who decided to get it on, on the Cannes Lions famous red carpet under the “Will See You In The MORNING!” sign. Even better are the social media responses to this ballsy act of luuurve (pun intended).
  • brand evolution at its finest

    26 Jun 2015 | 5:02 am
    There’s always risk involved when a well-known brand decides to change its logo. We’ve seen it go verrrrrrry bad. But we’ve also seen it go exceedingly well. Here are some examples of brands that successfully evolved their logos to stay contemporary while managing to maintain their equity. Want more? Here's the full list.
  • may the force be with you

    26 Jun 2015 | 5:01 am
    Move over Yoda – there’s a new Jeti master in town - and it COULD be YOU. ThynkBots are futuristic mini robots that respond to…wait for it…your brainwaves. WHAT? Now the robots are not exactly The Jetsons material, but they can respond to very simple commands such as forward/backward and it can tell whether you are paying attention to it or not. So is this the next huge Christmas gift? Maybe – you can get yours by supporting ThynkBot on Kickstarter. Now we are off to find our aluminum foil hat...
  • have a smokey bacon ramadan

    25 Jun 2015 | 5:19 am
    Pringles and Tesco, if you are going to celebrate a religious season, make sure you are aware of the tenants of that religion. The above photo was taken in London. Even though no pigs are involved in making Smokey Bacon flavor Pringles, it's the idea of the thing. The Smokey Bacon 'crisps' have since been relocated. 
  • emoji science lessons

    25 Jun 2015 | 5:05 am
    The other day Chevy sent out a press release that was written in 100% emoji. It was a neat trick. Using emoji properly is becoming an art form, and Bill Nye is working with GE to educate and entertain with this new art. The Science Guy has explained global warming quickly, simply and using tiny pictures in the way that only he could.
 
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    Stowe Boyd

  • dbreunig: It’s kind of amazing Field Notes has made good business out of selling what amounts to a...

    29 Jun 2015 | 2:33 pm
    dbreunig: It’s kind of amazing Field Notes has made good business out of selling what amounts to a high margin Wes Anderson prop.
  • NASA's LEAPTech X-plane Will Fly with 18 Electric Motors and Tiny Wings

    29 Jun 2015 | 1:59 pm
    NASA's LEAPTech X-plane Will Fly with 18 Electric Motors and Tiny Wings: NASA’s X-plane program has, for the past 70 years, demonstrated some of the most exciting and innovative aircraft ever flown, including rockets and robots, scramjets and spacecraft (and lots more). It’s always worth paying attention when a new X-plane is announced, and NASA has just given us a hint of what the X-57 might be: LEAPTech, an experimental demonstratorthat replaces the single large motor on light aircraft with 18 (!) tiny ones, all mounted on an impossibly skinny little wing.The specs on the LEAPTech…
  • "Mars is the only planet in the solar system solely inhabited by functioning robots."

    29 Jun 2015 | 5:54 am
    “Mars is the only planet in the solar system solely inhabited by functioning robots.” - Internet (via climateadaptation)
  • Sidestepping the new groupthink in the workplace

    29 Jun 2015 | 5:02 am
    Take your fate into your own hands.” — Filmmaker Werner HerzogI’m often asked how I manage to write so much. I’ve parsed that question pretty carefully – because it’s directed to me frequently – and I think those asking the question are saying that they appreciate my writing, and that it stands out in a noisy, oversaturated media landscape. The contrary interpretation – that they are really saying, “Please don’t write so much, Stowe” – does not seem to be the motivation for the question… although sometimes I wonder.I estimate that I wrote over 500,000 words in 2013:…
  • "This is why Kafka said, “A book must be the axe for the frozen sea within us,” or why Shelley..."

    27 Jun 2015 | 8:17 am
    “This is why Kafka said, “A book must be the axe for the frozen sea within us,” or why Shelley remembers “the hour which burst / My spirit’s sleep.” The fact is, our spirit has a tendency to slumber and we constantly need awakenings, which is what art does and what a liberal education focused on the humanities should do.” - William Deresiewicz (via austinkleon)
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    Six Pixels of Separation

  • Algorhythm... My Next Book

    Mitch Joel
    29 Jun 2015 | 11:42 am
    Algorhythm - The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future of brands about data or is it about creativity? Building brilliant brands in a disruptive age is not as easy (or obvious) as some might think. We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. Consumers seem much more willing to pay for access, as they shift away from ownership (think about…
  • Marketing Cartoons With Tom Fishburne

    Mitch Joel
    28 Jun 2015 | 12:52 pm
    Episode #468 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne. Every week, he publishes a new Marketoon (as he calls them). They're clever, funny and head-smacking true. With that, the former CPG and Method marketing professional, turned cartoon professional and has built not only a loyaly following, but a thriving agency creating business and…
  • Six Links Worthy Of Your Attention #262

    Mitch Joel
    27 Jun 2015 | 4:57 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Small Spaces. Big Ideas

    Mitch Joel
    26 Jun 2015 | 5:21 pm
    Always judge a book by its cover.  Not a typo. I do judge a book by its cover. I love books. And, there's nothing I like more than a gorgeous book cover. Small spaces with great design turns my crank. What can I say? One of my favorite designers is Chip Kidd. He's done amazing work on graphic novels, but his main work is book cover design. It's a vast field that offers a mixed bag, but Chip is miles ahead of the lot. A true artist and visionary. I've been lucky enough to see him speak in person at TED and ever luckier enough to chat him up and hear his more personal thoughts about design and…
  • Your Brand Is A Learning Space

    Mitch Joel
    26 Jun 2015 | 1:36 pm
    How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. We're…
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    Chris Pirillo

  • iPhone 5 & One-Year Unlimited Talk + Text (73% Off)

    Chris Pirillo
    26 Jun 2015 | 12:00 pm
    “They never taste who always drink; They always talk who never think.” — Matthew Prior Unlimited talk, the Infinity Gauntlet, and the death of old iPhones? It’s all here (and more)! Thanks to LittleBits and our Super Gnomies for making this all possible! Curious about what... Read the full article on http://chris.pirillo.com/
  • Nimble RFID Blocking Slim Wallet (33% Off)

    Chris Pirillo
    25 Jun 2015 | 4:12 pm
    “We are rapidly entering the age of no privacy, where everyone is open to surveillance at all times; where there are no secrets from government.” — William O. Douglas RFID-blocking wallets and ways to keep people from viewing your smartphone screen? Here, we cover these and more!... Read the full article on http://chris.pirillo.com/
  • DASH A Bluetooth Soundbar Speaker (50% Off)

    Chris Pirillo
    24 Jun 2015 | 12:00 pm
    “I hear a sound so fine there’s nothing lives ‘Twixt it and silence.” — James Sheridan Knowles We covered more than just Bluetooth speaker discounts in this TLDR! Thanks to LittleBits and our Super Gnomies for making this all possible! Curious about what becoming a... Read the full article on http://chris.pirillo.com/
  • Hiku Mobile Gadget (25% Off)

    Chris Pirillo
    23 Jun 2015 | 12:00 pm
    “Archaeology is the nearest history comes to shopping.” — Alan Bennett How about a LittleBits of another TLDR? Thanks to LittleBits and our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR... Read the full article on http://chris.pirillo.com/
  • Decibullz Custom Molded Earphones (25% Off)

    Chris Pirillo
    22 Jun 2015 | 12:00 pm
    “Friends, Romans, countrymen, lend me your ears.” — William Shakespeare Are you ready for a very average TLDR? “Average” is a good thing, by the way! Thanks to LittleBits and our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie... Read the full article on http://chris.pirillo.com/
 
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Intellectual Property

    leelefever
    4 Jun 2015 | 10:19 am
    This video hits close to home. Like many of you, we depend on intellectual property laws. They are essential tools for helping creators build their careers and own the work they create. Unfortunately, the meaning and intent of the laws can be difficult to understand. We made this video to help others understand the basics and why the laws matter. Here are the highlights: About This Video This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to…
  • Thing Explainer: A New Book By Randall Munroe of xkcd

    leelefever
    13 May 2015 | 11:40 am
    What if you had to explain something very complex, like a rocket, and only use drawings and the 1000 most-used words in the English language?   That's the constraint that Randall Munroe made famous a while back when he explained a Saturn V rocket. For example, because the word "rocket" is not in the 1000 words, he called it an "up-goer" and that became the informal name for this kind of communication. You might remember a guest post by Sally James on this blog about the idea Mr. Munroe, whose work you may have seen on the web comic xkcd, is set to publish an entire book called Thing…
  • New Video: Agile Methodology

    leelefever
    5 May 2015 | 11:41 am
    With our latest video, we’re geeking out a bit and explaining a popular way that software is developed.  Our focus here is a process called Agile Methodology that has changed how many software projects (and a lot of other things) are structured.  Here are the highlights: About This Video: Using an analogy of two road-tripping teams, this video highlights how Agile Methodology offers the chance to reach better than expected outcomes.  It teaches: The two basic approaches to software projects: Agile and Waterfall The role of continuous iteration and cycles of development Why the final…
  • New Video: Libraries in the Internet Age (Free Version Included)

    leelefever
    31 Mar 2015 | 10:10 am
    We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many, libraries are relics. In the age of Google, Amazon and Wikipedia it’s easy to think that…
  • New Video: Encryption on the Web

    leelefever
    3 Mar 2015 | 10:36 am
    For our latest video, we’re going behind the scenes of the Internet and taking a look at encryption and how “keys” help keep our sensitive information secure as it travels from computer to computer.    Here are the highlights as an ExplainerGIF:     Do you want to learn to make animated GIFs like the one above? We'll teach you.     About This Video: Encryption is a fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and…
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    Drew's Marketing Minute

  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
  • Becoming a marketing master

    Drew McLellan
    2 Jun 2015 | 6:19 am
    You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly. There’s a huge body of research that has studied how people who are at the top of their game got there. Many people assume these superstars had a wealth of natural talent that gave them a huge advantage over the others in their field. But even when you look at remarkable performers like Tiger Woods or Warren Buffet, it’s not true. We’ve all heard the story of how Tiger started…
  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
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    Social Media Club

  • What Should You Really Be Getting From Social Media?

    Audrey Rochas
    18 Jun 2015 | 9:13 pm
    It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail. It seems like being “famous” – meaning “having many fans and/or followers” – is what matters most, along with the feeling that the brand is successful on social media. Well, this is a good starting point, for sure: the bigger the audience, the more people see your messages and might become customers or at least endorse your brand. This might be the new kind of KPI we were all waiting for. The need for recognition…
  • Five Methods to Identify Your Brand Voice on Facebook

    Sally Yolanda
    16 Jun 2015 | 11:42 pm
    You have a social media profile, you post messages and information related to your company, and yet the response seems consistently dull. You do not see much engagement, in spite of “perfect content.” You begin to wonder where it is that you are lacking. There is no wonder about it at all. The answer? You are not engaging enough with your audience! Content is not enough. If you want to be heard, you have got to have a terrific brand voice. It is not just enough to have a social media presence and to pump loads of money into your social media strategy if you are not engaging with…
  • The Key to Optimizing Your Sales Funnel

    Clark Buckner
    23 Apr 2015 | 3:51 pm
    Carlos Abisambra is an engineer-turned-marketer, as well as the Founder and CEO of Vortice Services LLC. Vortice is a B2B online lead generation consulting firm that specializes in helping businesses optimize their funnel management processes. I invited Carlos on the show to discuss trends in lead management and funnel optimization, and how marketing automation can be used to improve sales and marketing processes. Here are a few of the highlights from our conversation: TECHNOLOGYADVICE: What does “engineer-turned-marketer” mean? How did you find yourself in the email marketing and lead…
  • Nobody’s Perfect: A Lesson in Social Customer Service

    Joe Yeager
    20 Apr 2015 | 7:07 pm
    I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if they’re going to complain, at least it should be someplace where you can help direct the discussion and affect its outcome. Paul Gillin, author of “Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim,” explained it best in an article for…
  • When Will You Become “Uberized”?

    Laurent Blondeau
    13 Apr 2015 | 11:13 am
    There’s no long since Uber now gave birth to a verb: “Uberize”. What’s up with it and what does it mean? We’re sure it’s no fashion trend, as Uber is here to stay. But there’s something more vicious inside, hugely spread in many industries these past year. Digital, with short cycle, scarce resources, low capital needs and low level entry raised new kind of ventures, with communities, members, paywalls or value, opened new and large innovations and opportunities, but in the same time, threatened many historic business models. Nobody’s safe against the new digital revolution.
 
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    The Buzz Bin

  • Digital Storytelling: How to Share Ideas in Innovative Ways

    Rachel McPherson
    29 Jun 2015 | 12:07 pm
    Today we have the technology to consume content in a more interactive way. And I’m not talking via Twitter, Instagram’s recent visual news update or TheSkimm. From journalism to brand storytelling to user-generated content, we can now use data visualization, animation, interactivity, and sound to build content that is truly immersive. I was lucky to attend a recent PRSA digital event where I witnessed state-of-the-art digital stories at Lightbox’s unique floor-to-ceiling displays. Here are two pieces I was mesmerized by. I would encourage you to click through and experience them as…
  • Instagram Now Insta-Search

    Nicole Fischer
    26 Jun 2015 | 4:42 am
    The big news in content curation this week came from Instagram, which announced enhancements to the app that will enable users to explore real-time imagery from the world’s current events. Until now, the searchability piece was missing in the Instagram puzzle. With the new Search & Explore feature, users have an opportunity to seamlessly flip through trending events, places, and conversations here and around the globe. Looking for real-time photos from the Women’s World Cup in Canada? Or images from the Paris Uber protests? Instagram’s got you covered. But why is this so important…
  • King v. Burwell: Your 5 minute study guide

    Kim Blake
    25 Jun 2015 | 6:00 am
    UPDATE: The Supreme Court has upheld ACA subsidies With just three decision days left in this Supreme Court Term (today, Friday, and Monday), we’ll soon know the outcome of King v. Burwell.  If you’re like 70% of Americans you may have never even heard of this case, but it has major implications for health care in America.  Now is your time to study up – and if you are in the business of health care, it’s time to plan for the implications if the Court rules in favor of the plaintiff. THE BOTTOM LINE: Subsidies to purchase health insurance on the federal exchange are at risk –…
  • What I Learned at the 2015 Aspen Food & Wine Classic

    Pia Mara Finkell
    24 Jun 2015 | 8:59 am
    To put it in perspective, when the inaugural F&W Classic in Aspen kicked off (before Food & Wine was even the head sponsor), I was three years old, Ronald Reagan gave his first address to the UN General Assembly and Drew Barrymore was a child star in the newly released “E.T. the Extra-Terrestrial.” Fast forward 33 years, I finally attended my first Aspen Classic on behalf of several clients, Reagan has been gone for over a decade and the now uber-celebrity Barrymore spread a wave of excitement around the festival making appearances for the launch of her newest venture,…
  • The Sweet Briar Brand Imperative: Trust

    Christian Munson
    23 Jun 2015 | 11:29 am
    PHOTO: AUTUMN PARRY/NEWS & DAILY ADVANCE/ASSOCIATED PRESS The recent legal victory that keeps Sweet Briar College open this fall puts its brand on the line. A year from now, will students, parents, prospects, faculty, staff and alumnae perceive a college of new direction and ideas? Or will they continue to perceive business-as-usual uncertainty? New president Phillip Stone will set the course when he takes office June 29. Job one: establishing trust. With a to-do list a mile long after months of legal limbo, he’ll have plenty of opportunity to earn it. Stone’s priorities include…
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    SocialFish

  • How You Can Use Promotional Products to Boost Your Social Media Campaign

    Editorial
    29 Jun 2015 | 4:00 am
    It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products. On their own, promotional products and social media provide cost…
  • [Cool Infographic Friday] The Digital Marketing Roadmap

    Maddie Grant
    26 Jun 2015 | 4:00 am
    Some good stuff in this one. H/t Two Legit, via Social Times.   —————– (photo credit)
  • How Small Organizations Can Put the Environment First

    Editorial
    25 Jun 2015 | 4:00 am
    We are in the midst of an environmental revolution, and today, organizations are at the forefront, faced with the responsibility of leading by example and conducting business with the environment in mind. Environmentally-friendly business practices are the key to a prosperous future for all. After all, we need to live on this planet, so we must to take care of it. Going green at work extends beyond offering recycling receptacles and announcing a lights-off policy. There are two rising trends in which businesses can adopt to become more sustainable. Here we explore water conservation efforts,…
  • Can You Change an Existing Culture? Find Out on #CultureChat

    Jamie Notter
    24 Jun 2015 | 8:00 am
    This Thursday we’ll be hosting another #CultureChat on twitter, and our topic will focus in on the what, when, and how of changing an existing culture. I find that a lot of the organizations with really amazing cultures grew up like that. Their founders created that cool culture. So does that leave any hope for the rest of us who maybe inherited an okay-but-not-so-great culture? Is it even possible to change an existing culture into an awesome one? I think so, and we’ll find out how in Thursday’s twitter conversation. Just be on Twitter this Thursday, 1pm ET, and follow the…
  • Realignment #1: From Inside-Out, Tactical Thinking to Outside-In, Inventive Thinking

    Anna Caraveli
    24 Jun 2015 | 4:00 am
    Suppose your organization is experiencing attrition. Do you focus on symptoms and tactics—improving your “message,” revving up your communication or investing in a cool new website, for example? Or do you uncover and remedy the roots, such as the value of your benefits no longer being relevant to what matters to your customers? Ironically, while many executives would impatiently scoff at the title of this chapter, dismissing it as “soft” stuff, such choices spell the difference between obsolescence and survival. Suppose that while you sweat over how to improve or add to your current…
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    Christopher S. Penn

  • You are only as good as the capabilities you remember

    Christopher S Penn
    29 Jun 2015 | 5:03 am
    How many marketing tools, tactics, and strategies do you know? If you stopped to think about it just now, chances are you’d struggle to remember more than a few. You probably remembered ones you’ve used most recently, or ones that are part of a project you’re working on now. However, your potential is much greater. You’ve got a lot of knowledge locked away that you haven’t brought forward and you don’t keep loaded in your head. As a result, whenever you have to brainstorm, chances are your brainstorms are lackluster. You probably come up with the same 5…
  • What’s your actual social media reach?

    Christopher S Penn
    26 Jun 2015 | 3:46 am
    One of the key metrics to pay attention to at the very top of the funnel is reach. How many people are you getting in front of on a regular basis? Facebook fans, Twitter followers, LinkedIn connections are all great and important as a very first step towards growing your presence. That said, how much of the audience you’ve accrued actually sees your stuff? Here’s an example. In Twitter’s Analytics, this is the information we see by default: So far, so good. Over 86 days, I accrued 1.2 million impressions. With 80,000+ followers, that works out to 14,000 impressions a day, or…
  • How does social media sharing impact the sharer?

    Christopher S Penn
    26 Jun 2015 | 3:46 am
    Yesterday, I wrote a blog post over on the SHIFT blog about whether social media sharing matters. Jason Falls asked the following question in return: I’m glad you asked! Logically, if you’re sharing someone else’s content, one would expect that you should see a greater lift in your engagement rates, in things like retweets and favorites, likes, comments, etc. Let’s see if that holds true. I’ll start by downloading publicly available data about Jason’s Twitter usage, since Twitter’s data is the most accessible. From that data, I want to differentiate…
  • Buff up your beach brain!

    Christopher S Penn
    26 Jun 2015 | 3:45 am
    Summertime is in full swing, as evidenced by the sheer number of out of office replies I’ve been getting to my newsletter. To help you make the most of it, I’ve put together my annual summer reading list. I can’t do much about your beach body, but I can give you some suggestions on buffing up that beach brain. Enjoy the summer with these great reads. Zero to One: Notes on Startups, or How to B…  by Peter Thiel  Leaders Eat Last: Why Some Teams Pull Toget… by Simon Sinek  Essentialism: The Disciplined Pursuit of Less  by Greg McKeown  The $100 Startup:…
  • What order should you read my marketing books in?

    wpengine
    26 Jun 2015 | 3:45 am
    I was asked recently about my books and what order you should read them in. That’s an interesting question. The order they came out in is not necessarily the order you should read them in. Marketing White Belt is about basics of marketing, and includes lots of frameworks. Marketing Red Belt is about training yourself to be more creative. Marketing Blue Belt is about learning how to measure marketing more effectively. Here’s a continuum of processes that I first saw on Avinash Kaushik’s excellent blog, the See / Think / Do framework. You have to first see. This means to learn…
 
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    Socialmedia.biz

  • The recipe for success that earned Lynda.com a $1.5 billion payday

    JD Lasica
    23 Jun 2015 | 3:20 am
    Lynda Weinman at the Traction conference in Vancouver (Photo by JD Lasica). This is the second of a two-part series on the Traction conference. Also see: • Part 1: Traction: How to spur growth for your startup Target audience: Startup teams, entrepreneurs, small businesses, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. Yesterday I highlighted some takeaways from the cool new Traction conference that debuted last Wednesday and Thursday in Vancouver. The event drew roughly 800 entrepreneurs, startup team members,…
  • Traction: How to spur growth for your startup

    JD Lasica
    22 Jun 2015 | 3:51 am
    Attendees at last week’s Traction conference in Vancouver (Photo by JD Lasica). This is the first of a two-part series on the Traction conference. Target audience: Startup teams, entrepreneurs, small businesses, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. I‘m just back from one of the best inaugural tech events on the West Coast: the two-day Traction conference, which drew some 800 entrepreneurs, startup team members, marketers and angels to Vancouver last week. Speakers included marketing superstar Neil…
  • 4 best practices to establish your personal brand

    Guest
    17 Jun 2015 | 11:47 am
    Photo courtesy of University of Salford Press Office (Creative Commons BY) Post by Taylor Tomita In a world that is becoming engulfed in technology, the relevancy of social media continues to skyrocket. We’ve seen businesses come to terms with the fact that they have to become more social to remain relevant. But what about you? Just as companies are finding their voice and creating a social presence, you have your own opportunity to create a personal brand and burnish your online reputation. Whether you are a business owner, the host of a podcast or an independent agent, it’s…
  • 3 social media changes every small business owner should know about

    Guest
    8 Jun 2015 | 3:20 am
    Post by Megan Totka ChamberofCommerce.com More businesses than ever realize the vitality of social media — 94 percent of small and medium businesses use social media as a marketing tool and recognize the many benefits it provides businesses. However, the social media arena is always evolving, and it isn’t quite the same as it was last year. If you are not getting results using social media, there is a reason why. Popular platforms Facebook and Twitter have made three changes that every small business owner should know about. Facebook Messenger is a shopping platform for customers 1There…
  • Google wants your business to invest in community engagement

    Chris Abraham
    3 Jun 2015 | 3:38 am
    Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Search has changed dramatically in just a few short years. Google now severely penalizes sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page 20 or being removed completely, stripping many ecommerce sites of millions of dollars in revenue. Let’s unpack some of the recent developments. Site optimization:…
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    The Online Community Guide

  • An Abundance Of People With Questions

    Richard Millington
    29 Jun 2015 | 7:42 am
    Most communities are matchmaking sites. You're trying to match someone with a problem to someone who knows the solution.  There's a critical mass about these things. You need the abundance of one side to attract the other. And that's the secret here. You should target and appeal to one side. One side will attract the other.  If we have a question about programming, we go to a community where developers gather. We tend to recruit developers and programmers from these communities too. The paid work opportunities attracts more developers and programmers. …
  • Referral Fee

    Richard Millington
    26 Jun 2015 | 4:20 pm
    An important question to ask anyone helping you build a community: "Do you get a referral fee if we buy from the vendor you recommend?" And if you want to be trusted, disclose the answer before you're asked the question. 
  • Reasoning With Members

    Richard Millington
    25 Jun 2015 | 12:21 pm
    We justify our actions to ourselves using a scale of moral reasoning. We broadly like to think we're taking any action for a greater good.  However, we're surprisingly open to being given a rationale for our actions.  If someone tells you you're taking an action because it supports the community, you're very likely to believe it.  If you're trying to get members to start or stop taking actions, the rationale you give them has a big impact upon their level of participation.  Here's a quick diagram: Too often we assume the worst from…
  • Add Status Signifier Fields To Every Member Profile

    Richard Millington
    24 Jun 2015 | 7:20 am
    Profiles aren’t reflections of who we are, profiles are reflections of how we want to be seen by members of the group.  Profiles contain signifiers. These are traits we believe the group values. The more signifiers we display and the bigger/better/more valued the signifier is, the more we’re both accepted and achieve status within the group. A few examples: In a community of music fans, the number of live events might be the status symbol. Among hipsters it might be the length of the beard. Among CEOs, it might be books published or revenue generated. Among local residents, the area…
  • A Strategic Approach To Participating In A Community

    Richard Millington
    23 Jun 2015 | 7:23 am
    You should participate in a community to gain influence.  Influence isn't your direct authority. Influence is your ability to make things happen. When you ask members to take action, they take the action. That's a valuable skill to acquire.  There are four broad pathways to influence summarised below: Path 1) Be likeable and charismatic. You can avoid criticism and complaints. Use positive language. Inject energy and happiness into discussions. Frequently contact members to get the latest updates on their news. Be the person that initiates fun activities, brings in the…
 
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    Daily Blog Tips

  • Need a Domain for Your Next Project? Check Out CompanyName.com

    Mark Zeni
    23 Jun 2015 | 4:51 am
    Whenever you start brainstorming about a project, probably the first thing you will try to nail down is the domain name, as it will affect all other aspects of the project. If you have been through this, you know how cumbersome and time-consuming it can be to find a catchy and brandable domain name, especially one that you can buy right away for a reasonable price. One option you have is to send emails to the owners of the domains you are interested in. Most of the time you will not hear back, and when you do the asking price will probably be incredibly high. Recently I came across a service…
  • 9 Advanced Ways to Improve your Website CTR

    Guest Author
    17 Jun 2015 | 6:33 am
    Recently I’ve discovered that sticking to basic tactics isn’t nearly enough to increase the website CTR (click through rate). Changing how title tags and meta descriptions are written can be effective, but they’re a bit too simple for truly making your website thrive. Another easy strategy often used is adding sales promotion to the meta description. In fact, a study by Adobe found that CTR increased by 86 percent when they replaced unbranded messaging with branded messaging. I’d like to take this opportunity to step beyond this simple yet useful techniques to bring…
  • Working With Mobile and Web Apps? Check Out Happy Apps

    Mark Zeni
    10 Jun 2015 | 3:59 am
    As you probably know, apps are dominating the world. If you combine mobile and web apps you’ll probably get a large portion of today’s commerce and information flow. Just think about Uber, Airbnb, Google, Facebook, Twitter, so on and so forth. If you develop or work for a company that has apps, however, you need to make sure that your apps are online, working properly and available to all user. How do you go about doing that? There are several tools on the market, but the vast majority are complex suites, where you need to have a good technical background even to set them up, let…
  • One Really Simple Technique to Grab Readers at the Start of Your Post and Engage Them at the End

    Guest Author
    9 Jun 2015 | 6:55 am
    Do you ever feel like you’re writing good posts but no-one’s reading them? Maybe you’re coming up with powerful headlines. You’re making sure your posts are easy to follow. You’re writing in a friendly, conversational way. But it just doesn’t seem to be working. Even when you can see from Google Analytics that your posts are getting read, no-one’s sticking around to comment. Some bloggers give up at this stage – which is a real shame. They might have a great topic, or a great writing style: they just need to pay more attention to the two most important parts of their posts.
  • 5 SEO Secrets for Bloggers

    Guest Author
    6 Jun 2015 | 11:18 am
    High search engine rankings are something that every blogger craves for. Even in this world of social media, nothing can beat the quality of organic traffic. It is much targeted and the visitors have a definite requirement in mind, which makes it easy to convert such traffic. That is why it is so important to optimize your blogs from a search engine perspective. But wait! There are around 200 factors controlling the search engine rankings in Google. Are you paying full attention to them? I am sure that know about basic on-page SEO and linkbuilding. There are plenty of tools to help you in…
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    Poetslife

  • Fredericksburg, VA, Irish Brigade Cuchulain-like Valor, Mt. Vernon

    Bruce Curley
    1 Jun 2015 | 3:59 pm
    Went to Fredericksburg, VA to see the sunken road and Marye's Heights where the Northern Irish Brigade was cut to ribbons by Colonel Robert McMillian's 24th Georgia Infantry, a Confederate, mostly Irish, group of Southern soldiers. Of the approximately 1,400 Irish Brigade soldiers who went wave after wave at the Heights, 545 became casualties. The 69th of New York lost 16 of 16 officers. I had just finished reading Fighting for the Confederacy: The Personnal Recollections of General Edward Porter Alexander, as edited by Gary W. Gallagher. Stunning.Chapter 8. The Battle of…
  • NCT CBRNE USA 2015 Photos

    Bruce Curley
    3 May 2015 | 1:59 pm
  • CBRNe: Low Probability, High Impact

    Bruce Curley
    3 May 2015 | 6:14 am
    Most of us don’t need to or like to think about chemical, biological, radiological, nuclear or explosive events, yet they happen every day, somewhere.   We don’t think about them because there is a very low probability that they will happen...but they do. And when they do, unfortunately, they are very high impact. Think 9/11, the Boston Marathon, and the Ebola outbreak as just a few recent examples. Fortunately, there are experts and private companies meeting the challenge of identifying such events BEFORE they happen. I had the privilege of meeting a number of the experts…
  • Social Media as a Force Multiplier

    Bruce Curley
    9 Feb 2015 | 8:20 am
    Social Media as a Force Multiplier ISIS has proven very adept at using social media tools to win power, influence, recruits and strategic advantage over their opponents. So far, they've mostly portrayed their strategic, battle field, psychological and opponent success after they have achieved it. Here, I will examine how they could, and likely will, use social media as a significant force multiplier if they coordinate their assault with their social media skills to cause panic, chaos, death and destruction in the United States. Basically, after much research, I believe ISIS…
  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
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    ConverStations: Small Business Improvements

  • METHOD: Coaching with the LIFT Framework

    Mike Sansone
    29 Jun 2015 | 2:45 am
    It’s continual, this work of owning and operating a small business, isn’t it? Some clients are recurring, on a retainer or subscription model. Some customers are as regular as clockwork. Some projects, once completed, free up time to do similar projects for others. A journey rather than a destination. Coaching using the LIFT framework works in a continual flow towards a current goal. Questions, answers, and hypotheticals are shared in the areas of Learning, Improving, Finding Flow, and Thinking. Each are continual within themselves and as a group. When you Learn something new,…
  • DEVOTIONAL: Blessings in Disguise

    Mike Sansone
    28 Jun 2015 | 9:08 am
    Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Blessings in Disguise Sometimes the darkest times, while we are going through them, end up being a catapult to better times. Business goes down, partnerships dissolve, customers complain, life gets in the way. The darkest moments, the deepest valleys seem to last long. Too long. It’s my experience, that these things pass. With a positive outlook, some…
  • Week in Review: Posts and LIFT Shares, June 21 – 27, 2015

    Mike Sansone
    28 Jun 2015 | 2:52 am
    Week in Review June 21 – 27, 2015: Posts and Podcasts from ConverStations, Armchair Articulations, and LIFT resources shared on Twitter (@mikesansone): This Week on ConverStations METHOD: Scanning and Saving Before Sharing How LIFT is Giving Owners a Boost Focus on the Journey, Not the Destination GUEST: Can Mobile Devices Change Workplace Habits WATCH: Images, Emails, and Subscriptions in LIFT Clips 06/27/15 LIFT Resources Shared on Twitter This Week LIFT-a-DAY Resources for June 22, 2015 LIFT-a-DAY Resources for June 23, 2015 LIFT-a-DAY Resources for June 24, 2015 LIFT-a-DAY…
  • WATCH: Images, Emails, and Subscriptions in LIFT Clips – 06/27/15

    Mike Sansone
    27 Jun 2015 | 2:54 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – Canva Tutorial: Create Beautiful Graphics Quickly, Easily, and for Free! IMPROVE – Quick Tips: Mobile Photography Tips FIND FLOW – How to Stop Your Emails from Stopping Your Work Flow THINK – Maturing Your Subscription Business Model — As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we…
  • GUEST: Can Mobile Devices Change Workplace Habits?

    Mike Sansone
    26 Jun 2015 | 2:54 am
    Written by Kevin Flanagan Mobile devices have changed us as a culture, so it should come as no surprise that they are changing the way we work as well. From telecommuting to BYOD to new types of POS systems, mobile devices are changing most aspects of everyday work. Here’s a look at a few of those changes: Tablets Tablets bridge the gap between smartphones and laptops, giving users a powerful device that can connect them to countless resources both internally and externally. With their large screens and crisp resolutions, tablets eliminate the need for paper documents. For example, a…
 
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    New Marketing and Interactive

  • The Collaborative Economy Can Ignite Businesses

    dean@deanwhitney.com (Dean Whitney)
    18 Jun 2015 | 2:10 pm
    The collaborative economy, which is based on sharing goods and services, has allowed companies to take latent resources and organize them into booming businesses. Startups no longer have to develop... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Lean Action Plan System (LAPs)

    dean@deanwhitney.com (Dean Whitney)
    14 Jun 2015 | 10:22 am
    What’s the fastest way to get your business from where it is now to where you want it to be? You need to focus on only what will deliver the most value. How can you do that? The Lean Action... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • From $7M to $100M in 3 Steps

    dean@deanwhitney.com (Dean Whitney)
    26 May 2015 | 1:21 pm
    On the heels of its acquisition by Twitter, TellApart chief executive Josh McFarland shares how he grew the company from $7M to $100M in revenue. Greymatter- "From $7M to $100M in 3 Steps"... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Will we snag some cash when we pitch SnagaStool on Shark Tank?

    dean@deanwhitney.com (Dean Whitney)
    23 Apr 2015 | 9:22 am
    Watch Friday April 24th at 8PM Eastern Time to see if SnagaStool founder Jamie Manning and I will get the sharks to back the bar stool reservation app. Continue Reading The post Will we snag some... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Upromise MasterCard

    dean@deanwhitney.com (Dean Whitney)
    24 Feb 2015 | 6:44 am
    We created a fun video to showcase the Upromise MasterCard. Continue Reading The post Upromise MasterCard appeared first on Aericon. An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • 536 -Is Self Service Really Self Disservice?

    Anna Farmery
    29 Jun 2015 | 5:35 am
    Have you noticed “how busy” we all are? Has technology brought more work into our lives? Just think about how much you do for companies – self service dominates. So how do we recognise this shadow work and what can we do about it? Craig Lambert, Ph.D, staff writer and editor at Harvard Magazine, joins me to talk about  Shadow Work: The Unpaid, Unseen Jobs That Fill Your Day. What is the self service economy? How shadow work brings independence as well as work. Is shadow work new? How our relationship to what we do…defines whether something is play or work. How to…
  • 535 – Why Your Strategy Needs A Strategy

    Anna Farmery
    17 Jun 2015 | 8:55 am
    Strategy is such an overused, yet misunderstood word. So how do we approach creating a winning strategy? Martin Reeves, senior partner and managing director at BCG in New York, has co-written Your Strategy Needs a Strategy with Janmejaya Sinha and Knut Haanæs. Check out various materials associated with the book such as an animated video, the ipad strategy game and an interactive graphic on the history of strategy, at BCG. Martin joins me to talk about how to match your strategic approach with your environment and effectively execute your strategy. We discuss What is the definition…
  • 534 – Competitive Advantage of a Connection Culture

    Anna Farmery
    29 May 2015 | 3:59 am
    We know how important it is to have a strong culture at work but how do you improve your connection skills at work to be a better leader, and cultivate a positive team spirit? That is the subject of my conversation with Mike Stallard this week. Mike is co-founder and president of E Pluribus Partners and has just written Connection Culture  about the science and art of creating a powerful connection mindset. We discuss The link between the experience economy and connection culture What is the right definition of connection culture. 3 Aspects of creating a connection culture How to create…
  • Are You Being Too Sensible To Succeed?

    Anna Farmery
    26 May 2015 | 8:27 am
    We are taught from being children that sensible is a good thing. We are taught to be sensible and obey the rules. But …..being sensible can hold you back in business. Sensible is often seen as playing the safe game, yet the definition of sensible is “chosen in accordance with wisdom or prudence; likely to be of benefit“. To be sensible in business therefore needs two things:- wisdom and benefit. So how do you make a sensible decision? You need to develop your wisdom. Wisdom is not given, it is earned through constant learningClick To Tweet Wisdom is the fruit of a life…
  • Who Else Wants to Be The Perfect Leader?

    Anna Farmery
    20 May 2015 | 7:57 am
    Do you believe your business is perfect? Do you believe your leadership style is perfect too? For all readers who answer yes….double check your view and those of your customers are in alignment! For the rest of us, long hard days are spent trying to make our business offer ‘perfect’. Let me challenge this idea of perfection. Let me offer a different way of looking at our businesses….. Why? Because perfection doesn’t exist, it is subjective and it although it can offer you the fuel to keep striving, it is also unachievable. Why not differentiate yourself through…
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    PsyBlog

  • Why Conscious Self-Control May Be A Complete Illusion

    Jeremy Dean
    29 Jun 2015 | 7:30 am
    New theory of consciousness could have major implications for mental disorders and addictions. » Continue reading: Why Conscious Self-Control May Be A Complete Illusion » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Unconscious Mind Can Spot a Lie Even When the Conscious Mind Fails Discovery of Quantum Vibrations Inside Brain Neurons Supports Controversial Theory of Consciousness Brain Scans During Out-of-Body Illusion Reveal Mind’s ‘Sense of Place’ The Illusion of Control: Are There Benefits to Being Self-Deluded? The…
  • Five-Day Diet Could Rejuvenate Memory and Learning

    Jeremy Dean
    28 Jun 2015 | 6:39 am
    Plus this short-term diet reduces belly fat and slows aging. » Continue reading: Five-Day Diet Could Rejuvenate Memory and Learning » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Dementia Treated Successfully With Anti-Aging Diet The Diet Which Postpones Brain Aging High-Fat Diet May Disturb a Range of Thoughts And Feelings New MIND Diet Lowers Risk of Alzheimer’s Disease Over 50% Memory & Learning Boosted and Depression Prevented By Compound In These Fruits and Nuts
  • Dilated Pupils: 10 Messages My Eyes are Sending You

    Jeremy Dean
    27 Jun 2015 | 9:25 am
    Dilated pupils can reveal how hard we're thinking, how excited or disgusted we are and more... » Continue reading: Dilated Pupils: 10 Messages My Eyes are Sending You » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: How to Instantly Tell If Someone is About to Make a Good Decision (Or Not) How To Make Persuasive Eye Contact How To Change (Part 2) How Thinking Works: 10 Brilliant Cognitive Psychology Studies Everyone Should Know How Eye Contact Works
  • Tested: Whether Extreme Music Causes Anger or Calms You Down

    Jeremy Dean
    26 Jun 2015 | 6:46 am
    Punk, heavy metal, death metal, emo and screamo -- study tests if extreme music really causes anger or calms the listener down. » Continue reading: Tested: Whether Extreme Music Causes Anger or Calms You Down » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: How To Get a Bigger Buzz From Upbeat Music Why Do We Enjoy Listening to Sad Music? Revealed: The Type of Music That Makes You Feel Most Powerful How To Use Music To Boost Athletic Performance Making Music Dramatically Improves Young Children’s Behaviour
  • Certain Foods Can Damage Your Ability To Think Flexibly

    Jeremy Dean
    25 Jun 2015 | 7:18 am
    Certain foods could damage the ability to think on your feet. » Continue reading: Certain Foods Can Damage Your Ability To Think Flexibly » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Diet Which Postpones Brain Aging 10 Most Addictive Foods: All But One Are Highly Processed High-Fat Diet May Disturb a Range of Thoughts And Feelings Dementia Treated Successfully With Anti-Aging Diet These Everyday Foods Have a Powerful Connection With Mental Wellbeing
 
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    Usability Counts

  • Six Tips Before Moving To Seattle As a UX Professional

    Patrick Neeman
    4 Jun 2015 | 7:36 am
    You’ve heard all the nightmares: it rains all the time, the traffic is really bad, Microsoft and Amazon dominate the job market, the male to female ratio is so bad the dating scene isn’t, yadda yadda. However, if you’re one of the California natives that can work through some of these, read on. Seattle is a great place to find your next User Experience position, at a place with work-life balance and you can work on products focused on business value instead of the me-too economy. I’m not just saying this because I’m recruiting — well maybe I am, always — but when I talk to…
  • Join My Team At Apptio As a Senior UX Designer

    Patrick Neeman
    17 Dec 2014 | 3:17 pm
    It’s my blog, so here it is — I’m looking for a Sr. or Principal UX Designer in Bellevue, Washington. For the right candidate, we’ll relocate. You’ll read more about the role below. If interested, send me an email with your resume and a link to your portfolio at pneeman@apptio.com. Cheers. The Company Apptio’s Technology Business Management (TBM) platform provides revolutionary software as a service (SaaS) applications that help IT leaders run technology organizations like a business. From the founding of the company, we set out to disrupt the existing…
  • Pragmatic Marketing: How Product Managers And Designers Can Work Together Better

    Patrick Neeman
    26 Feb 2014 | 9:52 am
    Pragmatic Marketing was gracious enough to allow my presence in their print magazine (print!) after I did this presentation at ProductCamp Seattle. Here’s the original article in PDF format and HTML format. It was done in the theme of the UX Drinking Game, but there’s some very valuable tips. Drink on! Being a user-experience designer can get frustrating—enough to drive a person to drink. In 2011, I decided to share some of my frustrations with the role by creating a website, UX Drinking Game. People soon began submitting their own frustrations, and the site currently has a…
  • How To Kill It During A UX Interview

    Patrick Neeman
    29 Jan 2014 | 8:40 am
    When you’ve reached the phone screen or the in-person interview step, you’ve gotten past the hard part: you have demonstrated that you have the qualifications to work at the company. You’re now being judged on whether you have the soft skills and culture fit. After holding previous talks at The Seattle UX Meetup group, I’m reminded that many interview expectations are unstated, and most companies don’t understand how to interview. The process presents incredible opportunities where you as designers can take control of the interview and show you can fill their need. Run the interview…
  • Your Mobile Design Strategy: Responsive, Adaptive, Native, Or Not At All?

    Patrick Neeman
    8 Jan 2014 | 7:28 am
    Responsive design is a buzzword in User Experience. Adoption is moving  at blazing speed. Websites such as Disney.com have redesigned their sites so they work across multiple devices. Designers are blogging all kinds of advice about what mobile strategy we should follow. But really, mobile first for everything? Like anything in User Experience, it depends on context. There is no single approach, and yet designers make sweeping declarations before understanding the differences in user needs. There is no one size fits all solution, no matter how many presentations at conferences say so. There…
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    Media Culpa

  • None of the 20 largest cities in the US control their names on Instagram

    kullin
    2 Jun 2015 | 5:52 am
    In the early 90’s it became possible to trademark buildings in the US so that the use of for example images of the Chrysler Building in New York would be protected. The owners of trademarked building could now stop unlawful commercial use of their buildings on everything from t-shirts to souvenirs. As trademark law evolved, more areas have been subject to trademark protection and for example the New York Port Authority has claimed ownership of images showing the Manhattan skyline. Weird as this may be, it shows the commercial value in owning and protecting a trademark for a famous…
  • How to find your most engaging tweets

    kullin
    29 May 2015 | 2:42 am
    You can learn a lot from looking at statistics and that’s why it may be a good idea to take a look at your Twitter Analytics page now and then. I looked at my stats from September 2014 to May 2015 and learned a few things like: Average engagement rate is decreasing I have been tweeting a lot less in the last five months compared to last fall I get a lot less link clicks now than in 2014 The number of monthly retweets vary a lot from month to month Although I tweet less and engagement rate is decreasing, the average daily reach is actually increasing I can now use this knowledge to…
  • Using social media influencers as brand ambassadors

    kullin
    17 Mar 2015 | 1:43 pm
    At today’s Rethink conference in Stockholm, Christine Donaldson talked about her experience as an Oakley Women Brand Ambassador. Christine who is a musician and a skier uses social media to create a unique online persona in order to garner the attention of an online audience. She started using Youtube for her music and Instagram to show her passion for skiing. When she began to establish herself as a social influencer, brands began to approach her with suggestions of partnerships. Today she is an ambassador not only for Oakley Women but also for other brands. For someone who is…
  • Salvation Army ad nails it with THAT dress

    kullin
    6 Mar 2015 | 6:33 am
    About a week ago, the entire Internet was discussing whether a certain dress was white and gold or black and blue. Everyone was talking about it so this was a perfect situation to use for real-time marketing purposes. That’s exactly what the Salvation Army in South Africa did today with this tweet below, and boy did they nail it with this one! Is it so hard 2 see black & blue? 1 in 6 women are victims. #StopAbuseAgainstWomen #blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE — TheSalvationArmySA (@SalvationArmySA) 6 mars 2015 The advert is part of the Salvation…
  • Selfie sticks banned in venues

    kullin
    19 Jan 2015 | 2:09 am
    Selfie sticks, those extendable poles that enable users to take selfies beyond the normal reach of the arm, have become incredibly popular. Even the Beckhams use it. But as practical as they are to the user, they can also be annoying to others, for examples at concerts or sports events. Now several venues have started to introduce restrictions or outright banning the selfie stick. Several major British music venues like O2 Arena and Wembley Arena in London have banned them citing safety and health reasons. More likely the reason is that they may disturb the experience of fellow visitors.
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    Regular Geek

  • Geek Reading June 29, 2015

    Robert Diana
    29 Jun 2015 | 5:30 am
    The big news of the day is not tech related, but on Friday the Supreme Court ruled that gay couples have a right to marry. WordPress celebrates its 10th year of service. Obviously, this is important because it powers so many websites and blogs. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Supreme Court rules gay couples nationwide have a right to marry | Washington Post Startups, Career and Process On Red | Developsense Blog Programmer Productivity Starts With Requirements, Not Tools! | Javalobby Power Laws in Venture | Reaction Wheel…
  • Geek Reading June 26, 2015

    Robert Diana
    26 Jun 2015 | 5:30 am
    Leading today, VentureBeat reports on the quiet launch of Google’s Cloud Source Repositories. This seems like something we should have heard more about, but I don’t remember seeing anything about it. Amazon AWS announces the availability of all things Alexa, the Skills Kit, the Voice Service and a Fund. Last but not least, we have AJ Kohn, from Blind Five Year Old, talking about click-through rate being a ranking signal on Google’s search results. I don’t talk about SEO much, but reading AJ’s work is always fascinating. As always, enjoy today’s items, and…
  • Geek Reading June 25, 2015

    Robert Diana
    25 Jun 2015 | 5:30 am
    By now you have heard that Google Music is freely available for streaming as an ad-supported service. More options in this space are definitely a good thing. Seth Godin drops his usual genius on us with his post on the tragedy of small expectations. Microsoft continues their love-in with Docker as they announce more cross platform goodness. There is also a bundle of fun in the security section below. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Music for everything you do | Official Google Blog The tragedy of small expectations (and…
  • Geek Reading June 24, 2015

    Robert Diana
    24 Jun 2015 | 5:30 am
    Today is all about the job and containers. First, Johanna Rothman talks about management, humanity and expectations. Basically, people are human and have emotions inside and outside of work. So, how do you manage that? On Both Sides of the Table, Mark Suster talks about exclusivity in deals for a startup. Basically, it totally makes sense to give an exclusive deal for a short period of time in order to gain customers. You just need to figure out the details. There continues to be Docker news. Venture Beat has two articles on Docker, one being about the Open Container Project and the other is…
  • Geek Reading June 23, 2015

    Robert Diana
    23 Jun 2015 | 5:30 am
    We have another good mix of articles for today. Edmund Kirwan talks about structural simplicity. This is important as it helps with understanding and maintenance of your codebase. Mozilla Hacks continues their series of articles on ES6, with this one about Collections. On Flowing Data, there is a cool visualization hack using Microsoft Excel to generate a heat map. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Agile Ecosystem, It Starts With Why | Javalobby Where Does an Agile Transformation Start? Everywhere. |…
 
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    News Watch

  • Jeb Bush will announce bid with message that he can actually win

    Michio Hasai
    13 Jun 2015 | 3:25 pm
    When Jeb Bush makes his official announcement that he’s running for the GOP nomination to be President of the United States, he’s going for one message: he’s capable of winning. He isn’t likely to highlight policy and he’ll likely try to avoid any connections with his presidential father and brother. Instead, he’s going to discuss how he can take the message to America that they don’t have to settle for Hillary Clinton or any other Democrat. Unlike most of the candidates, he’s going to be fighting a two-front war. On one side, he’ll be…
  • Rupert Murdoch is stepping down

    Chastity Mansfield
    11 Jun 2015 | 11:31 am
    The venerable patriarch of the Fox News media empire will be stepping down as CEO next year according to a report from USA Today. At 84-years old, Murdoch is ready to settle down and have some fun. USA Today reports: Murdoch, who is the company’s controlling shareholder, will stay on as the executive chairman of the board, a role that will continue to give him firm control of pressing corporate matters while his 42-year-old son runs daily operations. The post Rupert Murdoch is stepping down appeared first on News Watch.
  • What the NY Times is calling new seems like more of the same in Iraq

    Michio Hasai
    9 Jun 2015 | 10:33 pm
    There was an exciting headline that came across the wire today. It gave hope that the situation in Iraq and Syria could soon change and that the Islamic State might actually meet some resistance in the near future. After reading the article, it provided further proof that the NY Times is becoming more of a sounding board for Washington than a critical beacon for journalistic integrity. The headline was this: U.S. Embracing a New Approach in Battling ISIS in Iraq It sounds promising. Could the administration finally be pushing for spotters on the ground to make the coalition air strikes more…
  • Obama delivers stern warning to Putin to conclude G7 summit

    Michio Hasai
    8 Jun 2015 | 11:42 pm
    The President of the United States chose not to mince words about the President of Russia. Barack Obama’s closing remarks at the G7 summit in Germany were directed at Vladimir Putin and resonated with one message: stop in Ukraine or else. Despite the harsh words, it’s still a shift from the stance of the United States and many European countries last year when they threatened to implement more sanctions against Russia if they didn’t stop interfering in Ukraine. Now, the tone is more about not escalating the involvement though the threat remains the same. Germany’s…
  • Family vehicles worthy of your attention

    Nathan Ehinger
    7 Jun 2015 | 3:30 pm
    We are nearly through half of 2015 as the calendar goes, but as the automotive calendar states we are much closer to the end than the beginning as many new models will show up in the fall to kick of the next model year. This gives you the opportunity to grab some amazing deals at your local dealerships, finding great financing and pricing, but what vehicles should you shop for when you visit? Thankfully many car review companies that have become authoritative in the industry give us some great family vehicles to look at. Since the family vehicle has transformed from the tank-sized station…
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    Solar News DannyBrown

  • Why Solar Energy Is a Good, Renewable Energy Source?

    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
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    connect.icrossing.co.uk

  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge

    oliver.hughes
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
  • Top 5 analytics debugging tools

    Dominic Parker
    1 Jun 2015 | 7:12 am
    Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and you’ve ruled out any issues with traffic acquisition, it’s likely to be an issue with a tag behaving unexpectedly which could be due to a host of reasons. This is when we would use web analytics debugging tools to pinpoint where the data discrepancies are occurring, what is causing them, and ultimately what action to take to…
  • Socialbakers Engage 2015 Digest

    jo-ann.fortune
    27 May 2015 | 8:20 am
    Jo-ann Fortune, Creative Planner We social media types have notoriously short attention spans – it comes with the constantly changing territ… If you suffer with the same affliction, but just have to know the buzz from Socialbakers’ Engage speakers, cut straight to the chase via the links below. 1. Strategy & planning 2. Creativity & content 3. Customer Service 4. New platforms 5. Reporting Or ignore all your digital distractions for just five minutes and read a whole article. It’s the new thing. Strategy & planning Sabeen H. Ahman of Publicis, formerly Associate…
  • Mobile friendly: How strong was the impact?

    James Allen
    26 May 2015 | 8:23 am
    A recap of my previous post Last time I wrote about whether I felt that the “Mobile Friendly” update would impact tablet devices. I came to the conclusion that tablet results and tablet rankings were separated out from ‘mobile’ (phone) results. I decided this based on the power of tablet devices, the size of their screens and also their generally higher bandwidth capacity. Since tablets are often used in the home with no sim card, they usually share desktop broadband speeds via home Wi-Fi setups, rather than using mobile signal data speeds (up to 4G). My initial…
 
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    Ben Werdmüller

  • If we want open software to win, we need to get off our armchairs and compete.

    24 Jun 2015 | 9:59 am
    The reason Facebook dominates the Internet is that while we were busy having endless discussions about open protocols, about software licenses, about feed formats and about ownership, they were busy fucking making money.David Weinberger writes in the Atlantic:In the past I would have said that so long as this architecture endures, so will the transfer of values from that architecture to the systems that run on top of it. But while the Internet’s architecture is still in place, the values transfer may actually be stifled by the many layers that have been built on top of it.In short, David…
  • Community is the most important part of open source (and most people get it wrong)

    31 May 2015 | 1:10 pm
    This post by Bill Mills about power and communication in open source is great:Being belittled and threatened and told to shut up as a matter of course when growing up is the experience of many; and it does not correlate to programming ability at all. It is not enough to simply not be overtly rude to contributors; the tone was set by someone else long before your first commit. What are we losing by hearing only the brash?Bottom line: if you, either as a maintainer or as a community, are telling people to shut up then you're not open at all.If you make opaque demands of people to test their…
  • 10 things to consider about the future of web applications

    25 May 2015 | 3:01 pm
    Twitter - by far the social network that I use the most - is struggling to break 300 million monthly active users and is not hitting revenue targets. (Contrast with Facebook's 1.44 billion monthly actives.) Even investor Chris Sacca has warned that he's going to start making "suggestions". Instagram - still a newcomer in many peoples' eyes - is beginning to send re-engagement emails in response to flagging user growth. The 2016 US election is apparently going to be huge on Snapchat. Translation: Snapchat is over. The next generation of young users are already looking for something else.
  • Remembrance on Memorial Day

    25 May 2015 | 9:56 am
    Memorial Day is an American holiday that commemerates people who have lost their lives in service to the United States. It's similar to Remembrance Day in the commonwealth countries, except that it's also a long weekend that marks the start of the summer.My dad spent the first few years of his life in a Japanese-run internment camp, while my grandfather was captured by the Nazis and had to deny his Jewishness to stay alive. My great grandfather's family fled pogroms in Ukraine. I'm a pacifist, and war is evil, but I also believe it is sometimes necessary as a last resort.But in remembering…
  • A walk in the park

    16 May 2015 | 9:30 pm
    "Daddy," Wendy said, looking up at the sky, the cloudless blue stretching opaquely in all directions. "Can people fly?"I smiled at her. "They say that some people can," I said."Can I fly?"I shook my head, smiling. "No, honey," I said, gently. "Mommy and daddy can't fly either.""Why not?""Well, for one thing, being on the ground's just fine," I said, patting the grass in the park. "It's nice down here."And for another, I thought, I can't afford that upgrade.I can't be completely certain on which day I died, but I'm pretty sure it was the Wednesday before Thanksgiving: the first real cold day…
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    SuzeMuse

  • Taking a Break From the News

    Suze
    25 Jun 2015 | 8:47 am
    I have always been a self-professed news junkie. Just ask my husband, who I force on a daily basis to sit in front of the nightly newscast on TV. Or look at my Facebook or Twitter streams, chock full of the news feeds from newspapers, online publications and TV news. I’ve always thought that consuming the news was a good thing. After all, as my father says, “You gotta know what’s going on in the world.”. But recently, a friend of mine mentioned that he doesn’t look at the news. At first I was kind of shocked. How could one go about their day not knowing…
  • What To Write About When You Don’t Know What To Write About

    Suze
    19 May 2015 | 4:35 am
    I have a confession to make. I don’t know what to write about today. I’ve been racking my brain trying to come up with ideas, things to tell you, insights to share, and I’ve got nothing. Nothing! It happens to the best of us. The ideas dry up and it seems the more you think about it the harder it gets for any inspiration to come your way. That’s the situation I’m in right now. It’s frustrating, especially when I WANT to write. I truly enjoy the process of writing, and publishing, and of learning from you based on how you react to what I’ve created.
  • Give Up Excuses and Your Business Will Thrive

    Suze
    13 May 2015 | 3:27 am
    I am part of several online groups made up of people from all walks of life. Many of them are business owners, like me. I contribute to the groups when I have something to offer, but often I just listen in on the conversations. I’ve noticed a curious trend in these groups, and it’s gotten me thinking about some things. The truth is, I sense a real desperation from people. They are trying so hard to make their business work, but just aren’t able to get it to the next level. At first I was sympathetic, but then I dug a bit deeper, and saw what was really going on. The following are the…
  • Getting Tired of Social Media? Here’s What You Can Do About It

    Suze
    3 May 2015 | 4:55 am
    I hear it time and again these days…people are getting social media fatigue. Twitter has become a selling platform. Facebook is full of ads. We are drowning in content. More and more, people are starting to change their habits when it comes to social, and for some pretty good reasons. But it was inevitable. The platforms evolve, peoples’ behaviours change, and in general, humans lose interest in things that are no longer serving them. In spite of all this, I still firmly believe that social media still has tremendous value. When approached the right way, it can help you build lasting…
  • On Being Helpful

    Suze
    28 Apr 2015 | 4:42 am
    One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful.  The words resonated with me in 2007, and they resonate today. It’s great and practical advice. But what does it really mean, to be genuinely helpful? Let’s break it down. Actions speak louder than words. Time and time again I see people online who don’t do what they say they’ll do. Sure, they’re good for a retweet here and there, but what…
 
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    sassholes

  • The Future of Marketing? This Morning's Run Was Sponsored By #SauconySunday

    28 Jun 2015 | 11:59 am
    See Jeff RunI do my best to run several days a week.  I am not fast.  My running is more of a tortoise style - slow and steady - but I love the physical and mental benefits of running.  I love getting into "the zone" and letting my mind wander and think.  I love getting lost in podcasts or audio books, the cadence of my steps and breathing in the background lulling me into another world.  I love the portability of running - that I can do it anytime and anywhere.  And, as a geeky member of the Quantified Self Club, I love tracking my running progress with the…
  • Why A Good Steakhouse Is A Vegan's Best Friend

    4 Jan 2015 | 2:10 pm
    Food, glorious food.  It is no wonder that was my favorite song from "Oliver."  Like most humans, I love to eat (and, arguably, it shows via the extra fifteen or twenty pounds I can always "stand to lose...")  My love for food notwithstanding, I have been a vegetarian for more than twenty-three years, and a vegan for the past eight or nine of those.  I became a vegetarian after my daughter was born and her mom, a very compassionate animal lover, declared that she was going to adopt a vegetarian diet (along with many pets).  As the dutiful husband (who did not do as…
  • The Time I Interviewed Robin Williams

    11 Aug 2014 | 9:15 pm
    Cover of The World According to GarpWhen I was 23 years old I was producing a talk show on cable television called "Celebrity."  The hostess was Alison Steele.  Known as "The Nightbird," Alison was a legendary rock DJ on New York City's WNEW-FM and probably the first really famous female rock radio DJ.  She was also a great personality and a classy "Celebrity" in her own right. Our show was simple.  In each hour long episode we spent the first half interviewing celebrities who were promoting their latest movie, and in the second half of the show Alison interviewed a CEO or…
  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
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    Growmap

  • Company Assets Insurance Solutions, Smartphone Protection Plans and the Future of Mobile [Infographic]

    Roxanne
    25 Jun 2015 | 10:26 am
    We can all agree just how sensitive the issue of protecting company assets and devices has become over the years. Office companies worldwide can be subject to robbery, internal policy changes, budgets getting tighter which prevents the Management and Execution teams from enjoying the latest technologies and gadgets. See the full infographic further down in this post There is a state of vulnerability at a company level, not only in failing to provide the most efficient software and hardware choices, but also in not being able to protect company assets from digital threats (hackers, data…
  • The Ultimate Guide To Social Media Product Launches

    Jeff Foster
    23 Jun 2015 | 7:53 am
    Everyone knows that social media is a great way to promote your products and services. That’s particularly true with new product launches – there’s no better way to build buzz and an army of enthusiastic fans. However, launching a product on social media takes planning and effort – if you just send out a few tweets, you’re not going to get results. Here’s how to use the power of social media to make your product launch a resounding success. Choose the Right Social Media Platforms There are lots of social media platforms, and each one is different. You need to choose the best ones…
  • The History of Human Billboards

    Christian Mills
    21 Jun 2015 | 9:50 am
    Advertising has, since the establishment of a trade-based economy, been one of the most crucial factors of commerce. Even if it was something as primitive as shouting out what you’re selling from a market stall at the local fair, it’s always been essential that you let your customers know what you have to offer and why they should buy it. As consumerism started to take off in the 17th century, more sophisticated means of advertising were necessary to get goods off the shelves. Eventually, this led to the development of the human billboard. Writings on the Wall Before the advent of the…
  • Why Mobile Marketing is the Present and Future of Your Business

    Gail Gardner
    20 Jun 2015 | 10:26 am
    It is official: more people are now using their smartphone or tablet instead of their computer in order to perform Google searches. This information is much more than just an interesting piece of data about the way people use the Internet. In fact, it should be at the forefront of your mind the next time you design or revise your company’s website. See full infographic at bottom of post You need to become aware of some of the major and subtle differences that exist between traditional online marketing and the techniques that are used to capture a larger portion of the mobile audience.
  • How Systems Can Help You Overcome Your Small Business Woes

    Jessica Oman
    19 Jun 2015 | 10:46 am
    Congratulations! You just got a new client. Now all you have to do is set up a contract, create an invoice – oh wait, you forgot to get their billing address – send the invoice, share payment options, collect the payment, set up a new project in your system, grant project access to your client… Ugh. After all of that, it feels like you’re already hours into the project, and it hasn’t even started. All of this administrative stuff is really making it hard to focus on what you’re really good at – providing valuable content, services and products to your…
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    www.best-cellphone-plans.com

  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Prepaid Cell Phone Plans

    Hassan
    14 Oct 2014 | 8:57 am
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Cheapest Cell Phone Plans

    Hassan
    24 Jul 2014 | 9:08 am
    I've discovered The 7 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
 
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    Corporate Eye

  • How to tell your innovation story (in 5 inventive steps)

    Den Cartlidge
    4 Jun 2015 | 4:51 am
    Most companies understand the value of innovation, or at least they say they do in the research and development part on their website… We often come across businesses with a great research and development story that don’t share this online, or don’t do it particularly well. By talking about innovation, a company can reach out to key stakeholders, and also promote core messages about their business. For these reasons, an increasing number of companies include at least some R&D content on their websites (although some do it better than others). So what’s the best way to…
  • Enterprise Mobility And Innovation Governance

    Ed Konczal
    1 Jun 2015 | 1:00 am
    Every company is digital and every employee is a mobile worker. Driving this trend is enterprise mobility one of the most disrupting changes facing business. While many interpretations exist, enterprise mobility refers not only to mobile workers and mobile devices, but also to the transfer of corporate data via messaging, conferencing, files and storage. Workers now are able to transact business with anyone, anytime, anywhere, anyplace with any device. Enterprise mobility promotes sharing of knowledge across the company. The result–improved customer relations, faster decisions and…
  • Website Squatters and Ghost Sites

    Lucy Nixon
    28 May 2015 | 12:54 am
    In a previous existence, I used to enjoy debugging code. I also like to proof-read and sub-edit content… But it doesn’t take an expert to spot some problems. As I’ve said before I spend a lot of my time these days exploring corporate websites. Sometimes I’ve been invited to sub the site to look for problems; sometimes I’m out hunting interesting new ways of doing things. And sometimes I end up, uninvited, down a deserted back alley of the internet, where sites have been forgotten about, and are being left to rot gently. Today I came across an old corporate website. The company…
  • Recruiting University Style

    Den Cartlidge
    25 May 2015 | 12:58 am
    The application process is often the neglected Cinderella of the recruiting journey, so it’s no surprise it’s a common source of job seeker dissatisfaction. If a company wants to beat their rivals to recruit the best, the one thing to avoid is frustrating applicants when they try to apply. There’s one sector that’s pioneering an innovative and customer focused approach to the Cinderella of the recruiting process. And it might not be one you expect. We’ve recently been looking at how universities reach out and help potential students, and we think they offer some fantastic lessons…
  • 4 Strategies for Effective Onboarding

    Lucy Nixon
    13 May 2015 | 12:25 am
    I invited Steve O’Brian to write a post about onboarding. We know that keeping employees beyond that first year can be difficult—and losing them is expensive—so getting them up to speed, enthusiastic and embedded in your corporate culture is vital. But how to do it? 4 Strategies for Effective Onboarding Everyone has the same vision of perfect employee onboarding. Your new hires get up to speed quickly. They embrace (and yes, evangelize!) your corporate culture. Above all, these new employees are motivated and contributing to the bottom line. Sound perfect? It could be.
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    Technology & Marketing Law Blog

  • Q2 2015 Quick Links, Part 1 (IP, Marketing and More)

    Eric Goldman
    29 Jun 2015 | 9:17 am
    Photo credit: 3D Quick Link Crossword // ShutterStockCopyright * The dominant media storyline about the Mayweather-Pacquiao boxing match was the fight’s widespread illicit availability on the livestreaming apps Periscope and Meerkat. But this should have been the dominant storyline instead: An estimated 4.4 million viewers paid a record price of $89.95 to $99.95 to watch the fight, generating more than $400 million in domestic revenue, Showtime, HBO and the fighters’ promoters said Tuesday. The pace of purchases was so great on fight night that the bout was delayed by about a…
  • When Can Defendants Defeat A Criminal Threat Prosecution By Claiming They Were Joking? Not Often

    Venkat Balasubramani
    28 Jun 2015 | 8:44 am
    The “Twitter joke trial,” where a UK man was prosecuted for joking about blowing up an airport, made waves and resulted in widespread criticism, but recent cases in the US show that prosecutions for jokey threats over social media are alive and well. And the First Amendment is not a trump card. US v. Bradbury: Bradbury posted that he was part of an anarchist organization who organized to kill cops in the Lafayette area. He wrote that two residents who recently killed police officers acted on the anarchists’ orders and that the anarchists were targeting specific police officers.
  • North Carolina Cyber-Bullying Statute Survives First Amendment Challenge

    Venkat Balasubramani
    24 Jun 2015 | 8:20 am
    photo credit: Shutterstock/Memo Angeles – “Internet Troll Using a Computer” Defendant was accused of cyberbullying over posts he made about (and to) his high school classmate (Dillon) on Facebook. The opinion is unclear on the precise nature of the original post and whether defendant initiated the post, or offered comments, or both. Among other comments, defendant made the following statements: (1) This is excessively homoerotic in nature. Exquisite specimen. (2) Anyone who would be so defensive over Dillion can’t be too intelligent. (3) And you are equally pathetic for…
  • Court Rejects First Amendment Challenge Against Cyberharassment Charge

    Venkat Balasubramani
    19 Jun 2015 | 10:56 am
    Shutterstock / Brian A. Jackson – Computer hacker stealing data from a laptop concept for network security, identity theft and computer crime Defendant worked at the Leukemia and Lymphoma Society. He pled guilty to bribery, mail fraud, and conspiracy related to his allocation of printing contracts at LLS. He was sentenced to five years. John Walter, then LLS’s CEO, apparently provided information and cooperated with law enforcement regarding defendant’s acts. While incarcerated, defendant mailed letters to Walter stating that Walter allegedly molested Walter’s own daughter…
  • Competitive Keyword Advertising Permitted As Nominative Use–ElitePay Global v. CardPaymentOptions

    Eric Goldman
    17 Jun 2015 | 9:13 am
    I know, it’s getting repetitive blogging about competitive keyword advertising cases failing in court. But trademark owners keep bringing them, so I’ll keep blogging them. The Ruling Screenshot taken June 15, 2015The trademark owner does business as ElitePay Global. It provides “merchant payment solutions equipment, services and training business in the credit card processing industry.” The defendant runs a review website called CardPaymentOptions.com. It created a web page called “ElitePay Global Review” and included the trademark owner’s logo on the…
 
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    LJ Jones's Blog

  • 5 Videos Every Entrepreneur Must Watch

    LJ Jones
    17 Jun 2015 | 9:00 am
    As an entrepreneur, sometimes I get stuck and am not sure what to work on or where to go next.  I hit a wall and get the entrepreneur equivalent writer's block.  One of the best ways that I have found to get the ideas flowing again is to read or to listen to an inspiring talk from one of my favorite authors.  I have listened to some of these talks several times.  But each time I hear something different that I hadn't heard before. Something that was exactly what I needed to get my brain moving again and get ideas flowing.  Here are a few of my favorite talks to…
  • Why the White/Gold (No, Blue/Black) Dress Went Viral

    LJ Jones
    27 Feb 2015 | 1:03 pm
    Why in less that 24 hours has this dress gone viral, nearly melting the internet in an attempt to determine if its white/gold or blue/black?There are two reasons.  Its polarizing.Everyone has an opinion.There is no gray area here (pun intended).  You either see a white/gold or a blue/black dress.  And you can't possibly understand how someone else could see it any different than you.  People are arguing about it on Facebook, Twitter and in the office.If you want people to talk about something, make it polarizing.  Make it so that everyone has an opinion about it and…
  • The Value of a Good Story

    LJ Jones
    8 Jan 2015 | 10:39 am
    Can a good story make something more valuable?  Consider diamonds.Man-made, "synthetic" diamond are produced in a lab by either high pressure and heat or a chemical process.  It takes about a week or two.Real diamonds are produced about 100 miles below the Earth's surface over a couple billion years.The truth is, "synthetic" diamonds aren't actually synthetic.  They are in fact real diamonds.  But they have a terrible story and sell for about 30% less than a real diamond and few people buy them.  No future bride wants to show her friends an engagement ring that was…
  • Entrepreneurial Blindness and Bad Origami

    LJ Jones
    19 Dec 2014 | 1:01 pm
    Have you ever watch the show Shark Tank?  Entrepreneurs present their ideas to a panel of successful investors.  Often the ideas appear to have at least some potential.  But occasionally, the ideas are downright awful.  Yet the entrepreneur believes in it with all his heart and "knows it will be successful one day" despite what the experts say.  How is it that the entrepreneur could believe so blindly and so strongly in an idea that everyone else thinks is terrible and will never fly? I know I've done this.Let's turn to behavioral economist Dan Ariely for an…
  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
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    shesgotclients.com

  • The 3 Biggest Reasons to Hold Your Own Live Events

    Christine
    17 Jun 2015 | 8:55 am
    I’ve been holding my own successful live events and workshops for over 6 years, and I’ve found that sharing your message, expertise and passion live and in person is an AMAZING way to serve more people and touch more LIVES. When you’re up to some big work in the world, sharing your gifts in person and up close is truly magical, and it’s one of my favorite things to do. Yet, you may feel trepidation if you haven’t held your own event before. Or, you may already be holding events, but deep down you know it’s time to play bigger. I get it! I was terrified in the beginning and…
  • 5 Simple Steps to Holding Your Own Profitable Live Events (Free Training!)

    Christine
    11 Jun 2015 | 5:44 pm
    I’ve been holding my own successful live events and workshops for over 6 years, and recently it occurred to me: Many people have asked me how I do it, but I’ve never actually taught it! (Must be because I’m so busy running the actual events! :)) Up until now, I’ve only shared strategy and how-to around events with my Impact Academy students. But I know that many in my community, including YOU, “get” that sharing your message, expertise and passion live and in person is an AMAZING way to serve more people and touch more LIVES. You’re up to some big…
  • How to Step Into the CEO State of Mind

    Christine
    5 Jun 2015 | 12:55 pm
    Over the years, I’ve learned that there are some big differences between business owners who see themselves as the “CEO,” of their company, and not just “self-employed.” I had to make the shift myself, once I saw that just doing what I had “always done” wasn’t going to take me to where I wanted to go next. It became time to step it up and run a “big girl business.” Here are 4 key differences that distinguish the two: 1. CEOs build the plane as they’re flying it. CEOs understand that you must get comfortable with taking imperfect action. We truly are our…
  • 3 Crucial Reasons Why They WILL Pay For Your High-End Program

    Christine
    28 May 2015 | 3:00 am
    I’d like you to think about something. How much is the most you’ve ever charged for your service? Got that number in mind? Great. Now, put a zero at the end of it. How does that feel? Scary? Exciting? Do you doubt someone would pay “that much” for what you offer? I happen to believe a certain subset of people WILL pay it. Here’s why: You’ll be charging a significantly higher price point, and when clients are paying at that level, they are motivated to take themselves and their investment seriously. That means they will be serious about doing the work necessary to receive the…
  • 5 Ways I Discovered I Was “Blocking” More Abundance From Coming into My Life

    Christine
    21 May 2015 | 4:26 pm
    For a long time I was frustrated. Frustrated because on one hand, I understood that “thoughts become things…” …and I knew that visualizing, having faith and taking action were key. Yet, I wasn’t receiving the kind of abundance I so craved. If it was that simple, then what was I missing? I finally realized: when it comes down to it, you get in your life what you believe and expect. When you are lacking abundance in your business and your life, what it really signifies is a lack of belief that it can happen for you, and a lack of expectation that it is on its way. A-ha. This was a…
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    Online Marketing Blog - TopRank®

  • #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

    Ashley Zeckman
    29 Jun 2015 | 3:30 am
    There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen. In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to…
  • Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit

    Evan Prokop
    26 Jun 2015 | 12:10 pm
    Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one click away in Google Analytics isn’t worth your time”. In his fascinating and super actionable presentation at MNSearch Summit 2015, Jeff shared some great tips to help marketers get more value from Google Analytics.   Customize Your Content and Channel Groupings Out of the box, Google Analytics comes with a default set of traffic channels, including…
  • Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

    Ashley Zeckman
    26 Jun 2015 | 11:03 am
    “Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit. In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data. Below are some of the highlights: Trend #1 – Email Still Rocks According to…
  • Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

    Ben Brausen
    26 Jun 2015 | 2:45 am
    How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce Canada gives some insight into the process of acquiring customers via social media. Salesforce Canada Facebook Makes Ads Manager, Power Editor Easier to Use – Facebook Thursday announced significant updates to its Ads Manager…
  • Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words

    Joshua Nite
    25 Jun 2015 | 3:30 am
    Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey. Creating a steady stream of quality content can be challenging for any marketer, but especially for those in B2B marketing, where buyers expect to be informed and entertained at the same time. So it’s no surprise that Content Marketing Institute’s latest report found that 54% of B2B Marketers rated producing engaging content as a…
 
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    Nathan T. Wright

  • Trap Queen infographic

    Nathan T. Wright
    28 Jun 2015 | 6:13 pm
    Did I get the math right?   Inspired by this Vox.com article.
  • One week with the Apple Watch

    Nathan T. Wright
    26 Jun 2015 | 1:05 pm
    We secured a few Apple Watches at work and I’ve been wearing one for a week. Here are some observations. The Apple Watch is clearly meant to augment the iPhone, but not replace it. It’s good at showing you stripped-down notifications that are easily dismissed without fumbling for the phone. If you need a new device […]
  • Ever wonder what the Tooth Fairy really looks like?

    Nathan T. Wright
    17 Jun 2015 | 8:34 am
  • When was your last vacation?

    Nathan T. Wright
    27 Apr 2015 | 12:14 pm
    This passage from The Wild Muir: Twenty-Two of John Muir’s Greatest Adventures keeps punching me in the face: Few places in this world are more dangerous than home. Fear not, therefore, to try the mountain passes. They will kill care, save you from deadly apathy, set you free, and call forth every faculty into vigorous, enthusiastic action. […]
  • Fatberg Character Studies

    Nathan T. Wright
    19 Apr 2015 | 4:33 pm
    I’m trying out some different character studies for Fatberg – everyone’s favorite anthropomorphic lump of congealed grease and wet wipes. 1 of 3: Traditionally I’ve drawn him this way. He always feels a little too similar to Grimace. 2 of 3: This study is more true to the natural state of fatbergs – lumped together and asymmetrical. […]
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    Content Matters

  • Apple Music - the Spotify Accelerator

    Barry Graubart
    10 Jun 2015 | 4:22 pm
    Apple Music was finally announced this week at WWDC. For months (years) we'd been hearing that Apple was ready to launch it's "Spotify killer". But, will Apple Music be a big threat to Spotify, Pandora and other streaming services? Apple has proven that it can sell music. Before iTunes, digital music was the wild west, fraught with piracy and viruses. Kids and tech-savvy adults figured out how to download music, while the rest of the world barely could figure out how to rip a CD. Along came iTunes, creating a safe and user friendly marketplace for buying music. Yet, 14 years and numerous…
  • 20 Years In, Personalization Still Fails to Deliver Data's Holy Grail

    Barry Graubart
    27 May 2015 | 7:40 pm
    From the earliest days of the Internet, personalization was viewed as the holy grail. Sites like My Yahoo quickly allowed users to personalize their web experience and it felt good for a while.  But as time went on, choosing general categories, or selecting a handful of stock tickers just wasn't enough. We wanted true personalization. New products came on the market - iTunes Genius and Pandora promised to personalize music. Yet they still disappoint. For data publishers, personalization would seem to be the key way to remain relevant in a world where information is increasingly free. Yet in…
  • What Role Does Gender Play in Mobile Hardware Use?

    Barry Graubart
    28 Apr 2015 | 6:36 pm
    Will Apple products start to be designed to meet gender-specific needs? No, I'm not talking about something stupid like pink versions of pens or phones. But the response to both the iPhone 6 and Apple watch seem to be somewhat different, according to gender.   When the iPhone 6 and 6+ were first released, I remember many of my friends being awed by the screen of the 6+. It seemed perfect - easy to read and to scroll. Yet, within a few weeks, I noticed many of those same friends had become less enamored with the 6+. Specifically, several male friends were dissatisfied with their decision to…
  • The One Thing Missing From the Apple Watch Launch

    Barry Graubart
    12 Mar 2015 | 4:36 am
    The Apple Watch launch event was a spectacle. Thousands of journalists and industry luminaries lined up for entry into the auditorium, giving it almost a red carpet feel (though without the silly "who are you wearing?" questions). Once inside, the crowd hung on every word, with even journalists applauding each new announcement (something I don't believe they teach at J-school).  The crowd oohed and aahed at each new device - ooh a gold MacBook, a pretty aluminum Apple  Watch and, ultimately, the gold Edition Watch.   But for me, one thing was missing. Compelling User Stories. How were…
  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
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    FUEL LINES

  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
  • Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

    Michael Gass
    9 Jun 2015 | 7:41 am
    BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. It’s now more important to be FOUND than to CHASE new business,” said Gass.Fuel…
  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
  • How to Use Hashtags for Ad Agency New Business

    Michael Gass
    8 May 2015 | 8:30 am
    The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.Using hashtags is an easy way to make your content searchable. Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other…
 
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    Kneale Mann | Leadership

  • Simplifying Complexity

    Kneale Mann
    29 Jun 2015 | 6:43 am
    Business is difficult. People are more difficult. Leadership is even more difficult and we have said for generations it requires hard skills and soft skills. Yves Morieux has consulted hundreds of companies around the world and suggests both are obsolete. He outlines six rules to simplify work and business.__________________________________________________________________Kneale Mann | People + Priority = Profit
  • I'm Feeling Reflective

    Kneale Mann
    26 Jun 2015 | 9:01 am
    My life has changed dramatically in the last 18 months. There is conventional wisdom that states we endure a few events in our lives that cause major upheaval and stress. They can change us, inspire us, hurt us, depress us, or any combination. Those include; a death close to us, a significant illness, the end of a long relationship, substantial career shift, selling a house, and moving to a new city. I don’t put too much significance on dates but last January a long relationship ended and a year ago today I secured my first major move to a new city. Since then, I have moved cities again. My…
  • Introverts and Opportunity Makers

    Kneale Mann
    22 Jun 2015 | 2:00 am
    We have somehow created a world where the bold and loud seem to get more than the thoughtful and quiet. There is theory that introverts have to work a hundred times harder than extroverts who seem able to navigate our confusing busy world. I'm both so I can see both sides. The key is how we work together to create magic. Great teams need differing opinions and perspectives.Kare Anderson shares her story as someone who suffered from chronic shyness and how she found the capacity to make change through her challenges to become an opportunity maker and how we can do the same.
  • Asking for Help

    Kneale Mann
    19 Jun 2015 | 2:02 am
    I had a great chat last week with a good friend. She said I wasn’t being open enough here on my website and I wasn’t putting enough skin in the game for you to understand my point of view and share more of me. She made some great points. Then this week, I had one of those life conversations with my best friend. We’ve known each other since high school. It’s a rich relationship. No topic is off-limits. We talk about careers and relationships, music and cars, dreams and wishes, and we have been there for each other through the ups and downs over 35 years. We’re often asked how we…
  • Feeding the Good Wolf

    Kneale Mann
    16 Jun 2015 | 4:28 am
    One evening a man told his grandson about a struggle that goes on inside people. He wanted to illustrate the internal conflict each of us has and the choices we make to navigate that battle. The story can help us in life, in business, and in ourselves.He said; “The battle is between two wolves inside us all. One is evil. It is anger, envy, jealousy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego. The other is good. It is joy, peace, love, serenity, humility, hope, kindness, benevolence, empathy, generosity, compassion and…
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    Sydney: Unfiltered.

  • Aaaaaand I’m in the arena.

    Sydney
    29 Jun 2015 | 3:22 pm
    I mentioned on Thursday that I had an idea I was sitting on for Planet Green Socks and today, it’s all kinds of out there for the world to read, and judge, and SEE. And in all reality – isn’t that the fear behind a lot of what we do or don’t do? The fact […] The post Aaaaaand I’m in the arena. appeared first on Sydney: Unfiltered..
  • I’m getting off of the Struggle Bus.

    Sydney
    25 Jun 2015 | 12:43 pm
    If there is one thing I’ve learned since launching Planet Green Socks at the end of last year, it’s this: SHIT IS ALWAYS CHANGING. In business and in life – the only constant is change. I’ve shared a bunch of the insights and happenings since we clicked “publish” on December 29, but there has been some stuff […] The post I’m getting off of the Struggle Bus. appeared first on Sydney: Unfiltered..
  • Meet the Boss Ladies: Sang Thi Duong

    Sydney
    22 Jun 2015 | 7:00 am
    In the “Meet the Boss Ladies” series, I’m introducing you to some of the epic women I’ve had the chance to connect with while going through the Hello Fearless Boss School program. These women are all badass mamajammas and are poised to change the world with their insane gifts and talents. Last week, we introduced you […] The post Meet the Boss Ladies: Sang Thi Duong appeared first on Sydney: Unfiltered..
  • Meet the Boss Ladies: Shannon Brunning

    Sydney
    19 Jun 2015 | 7:00 am
    In the “Meet the Boss Ladies” series, I’m introducing you to some of the epic women I’ve had the chance to connect with while going through the Hello Fearless Boss School program. These women are all badass mamajammas and are poised to change the world with their insane gifts and talents. Monday, we introduced you to […] The post Meet the Boss Ladies: Shannon Brunning appeared first on Sydney: Unfiltered..
  • Meet the Boss Ladies: Jess M. Sells

    Sydney
    18 Jun 2015 | 7:00 am
    I was thinking this would be a week long, but there are a TON of rad chicks to introduce you to, so for however long this goes, I’ll be featuring some of the epic women I’ve had the chance to connect with while going through the Hello Fearless Boss School program. These women are all […] The post Meet the Boss Ladies: Jess M. Sells appeared first on Sydney: Unfiltered..
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    Jeff Korhan - New Media and Small Business Marketing

  • Personal Branding: How to Achieve Consistent Marketing Clarity

    Jeff Korhan
    29 Jun 2015 | 1:06 pm
    This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is the real deal. Larry’s fresh perspective on all things will help you sharpen your thinking and stand out to be known for what you do best. Our Featured Guest: Larry Winget Larry Winget is a bestselling author, television personality, social commentator and…
  • Mapping the Ideal Customer Content Experience

    Jeff Korhan
    19 Jun 2015 | 2:54 pm
    David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, selling, and customer service, it’s time to recognize its role for adding value to the customer experience with your products and services. In short, if you want to attract and retain more customers and enjoy…
  • Adaptive Content: How to Map and Manage the Buyers Journey

    Jeff Korhan
    15 Jun 2015 | 2:32 am
    This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. While this may seem idealistic, it is indeed possible if you make the effort to map out your buyer’s journey and continuously make experience-based adjustments. If you really care about being the best in your market and serving your customers well, I’m confident…
  • Style is the New SEO

    Jeff Korhan
    10 Jun 2015 | 8:01 am
    On April 21st Google announced changes that will affect your business SEO. The most notable will be favorably ranking sites that are mobile­ responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. Google naturally sees little value in search results that cannot be consumed by that audience, and that’s a key reason I’m moving to the Rainmaker Platform next month. Google’s mission is to deliver the most relevant information for search queries, and as quickly as possible. That has always been true, and mobile­responsiveness is just one…
  • LinkedIn Publishing: Build Your Influence with Customer Facing Media

    Jeff Korhan
    2 Jun 2015 | 8:47 am
    This is Episode 43 of This Old New Business weekly business podcast with Jeff Korhan. In this fast-paced episode you will learn that LinkedIn is making a strong push to be a source of valuable media for business professionals. So, if you want to stand out on LinkedIn, you want to learn how to use the platform to create and publish customer-facing media that lives on your LinkedIn profile – and Viveka von Rosen will show you how. Our Featured Guest: Viveka von Rosen Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn…
 
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    Phil Gerbyshak

  • Connection Starts with Happy Birthday

    Phil Gerbyshak
    23 Jun 2015 | 7:36 am
    Birthdays matter – a LOT! I have many of my friends who say it is the only day all year that is just about them. My birthday is December 2nd, and every year, I look forward to hearing from people I don’t hear from all year long, as they wish me a happy birthday. And every day, I make a point to reach out to everyone who I know is having a birthday. Facebook reminds me of this. LinkedIn reminds me of this. Google reminds me of this. Even Skype reminds me of this. Connection Starts with Happy Birthday Some of my friends get a Facebook wall post, done from my mobile app usually, so I…
  • My Favorite Vacation Apps

    Phil Gerbyshak
    4 Jun 2015 | 6:20 am
    I love to vacation. I don’t do it nearly enough. And when I do vacate, I like to make sure I can remember my vacation, as well as share it with my family and friends back home. The best way to do that is to take lots of pictures, and with those lots of pictures to share them. But what’s the best way to share memories back home, as not everyone even has a computer, and I like to leave my laptop at home? Without further ado, here are my favorite vacation apps. Camera You have to use your camera. Seems obvious, but still. Use the camera to take pictures of anything you want to…
  • Make Friends First, Do Business Last (video conversation with Phil Gerbyshak and Carly Alyssa Thorne)

    Phil Gerbyshak
    28 May 2015 | 5:00 am
    Recently I had the pleasure of spending 47 minutes with Carly Alyssa Thorne to talk about how I use social media to make connections – and how you can too. I also share some of my favorite ways of staying connected with people, where I see the future of social media is, and a lot of other topics that can help you build your business. My philosophy on connecting with others (online or offline) is fairly simple: I choose to make friends with whomever I am with first, by pouring massive value into their life and getting to know them as a human first, and I worry about doing business…
  • A Minute Can Change Everything

    Phil Gerbyshak
    8 May 2015 | 3:09 am
    Note from Phil: When I read the first edition of this book, I loved it for the simple, effective lessons it taught. Now that it is being re-released, I am happy to share an article all about it with you. If you’re a leader, you need to read and implement this book. And we are all leaders. Enjoy! On May 5, HarperCollins released The New One Minute Manager, a new book based on the business classic that took the world by storm, selling more than 15 million copies in 42 languages. The Three Secrets of The One Minute Manager revolutionized the way people managed their work and lives. But…
  • Want a quick way to measure social media ROI? [infographic]

    Phil Gerbyshak
    27 Apr 2015 | 12:28 pm
    I love quick ways to do things, and I get asked how to measure social media ROI all the time. The easiest way I’ve found is this handy infographic. Courtesy of: Quick Sprout The post Want a quick way to measure social media ROI? [infographic] appeared first on Phil Gerbyshak.
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    Social Media University, Global

  • Web Replays Extend Periscope Views

    Lee Aase
    24 Jun 2015 | 7:18 am
    In addition to its being owned by Twitter, one of Periscope’s positives (as compared with rival Meerkat) was that its broadcasts have some enduring quality (24 hours.) But as a mobile-mainly platform, one of Periscope’s limitations had been that archived broadcasts could only be viewed on the iOS or Android apps, not on the Web. That just changed yesterday: https://twitter.com/periscopeco/status/613463465328402432 So, for example, here’s a broadcast from Kim Garst (shared with me by colleague Tony Hart) on how to promote your Periscope broadcast. You can watch it until…
  • Joining Patients in their Online Health Journeys

    Lee Aase
    19 Jun 2015 | 5:09 am
    I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense. My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.” Here are my slides: For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN). And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and…
  • A Resourceful Recognition

    Lee Aase
    19 May 2015 | 5:29 am
    Six years ago this month that I did a presentation called “The $4-a-month Online Newsroom (and other MacGyver tips)” in Chicago at a Ragan Communications conference. I’m speaking today at the IABC Great Plains conference in Bismarck, ND at the invitation of Tracie Bettenhausen, who was in that Ragan audience back in 2009. More on that in a future post. But for now, here’s a MacGyver-themed video some members of my team produced and showed at our Mayo Clinic Communications Division meeting last week, recognizing my 15-year anniversary at Mayo Clinic. Thanks to Jason…
  • Using Social Media to Enhance Outreach and Engagement for Latino Communities

    Lee Aase
    28 Mar 2015 | 12:03 pm
    I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel. Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions,…
  • Global Call for #StrongArmSelfies

    Lee Aase
    8 Mar 2015 | 3:13 pm
    As we announced in late January, Mayo Clinic is working with the patient advocacy group Fight Colorectal Cancer on its #StrongArmSelfie campaign to promote awareness and appropriate screening. The campaign officially kicked off last week at NASDAQ, and Mayo Clinic is among those featured in rotation on its JumboTron in Times Square Join us in @FightCRC #StrongArmSelfie colorectal cancer awareness campaign! http://t.co/abBF4Dwme0 pic.twitter.com/IsaqljEE0h — Mayo Clinic (@MayoClinic) March 8, 2015 The next release in the campaign is our music video of “Stronger Than That,”…
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    AreWeConnected.com

  • Mise en place

    Mike Mueller
    22 Jun 2015 | 5:00 am
    When it came to get 'cooking' on their website I found myself scrambling all over my digital pantry looking for the missing ingredients. Not any more. Now, everything will be in it's place! Continue reading → The post Mise en place appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • Question of the Week: What the heck is CSS?

    Mike Mueller
    18 Jun 2015 | 5:00 am
    I had a few people ask, "What the heck is CSS" so I thought it would be perfect topic for this "Question of the Week" Episode. Most every website today is made up of a combination of code (in WP that's .php) some scripts, some html, and CSS to make it all look pretty. Continue reading → The post Question of the Week: What the heck is CSS? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
 
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    Ben Foster

  • Tech Podcast As Seen On Internet – Episode 008 – Apple Gets Crazy Ideas From Trent Reznor

    Ben Foster
    17 Jun 2015 | 1:44 pm
    Amit and I talk about Apple’s WWDC, Google’s plans to improve cities, and where you should walk if you’re texting. Please leave us a 5 Star Review on iTunes!   SHOW NOTES Amazing Internet Utah Valley University Introduces Walk Text Run lanes around campus – http://mashable.com/2015/06/17/text-walk-run-steps/   Facebook Messenger gets Draw Something – http://www.techradar.com/us/news/phone-and-communications/mobile-phones/remember-draw-something-facebook-messenger-s-first-game-is-very-similar-1296452     Best […]
  • As Seen On Internet Tech News Podcast – Episode 7 “Skrillex’s Real Name”

    Ben Foster
    2 Jun 2015 | 11:42 am
    Amit and I talk about Google I/O, Mary Meeker’s State of The Internet, and a Kung Fu movie. Please leave us a 5 star review on iTunes.       SHOW NOTES AMAZING Internet Kung Fury Movie – https://www.youtube.com/watch?v=bS5P_LAqiVg Obama Joins Twitter – The real Barack Obama – http://twitter.com/potus Brand Tale – https://www.brandtale.com/?ref=producthunt Twitter Shark […]
  • Top 7 Takeaways from 2015 Internet Trends Report From Mary Meeker

    Ben Foster
    28 May 2015 | 8:10 am
    Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report.  Not only is it packed full of rich yummy data, Meeker also provides cases and stories from around the world to inspire and surprise you. On Wednesday March 27, Meeker presented her 2015 report. Here were my Top 7 TakeAways  FACEBOOK ISN’T DEAD […]
  • As Seen On Internet Episode 6 – Amit’s Back From Europe!

    Ben Foster
    15 May 2015 | 8:55 am
    Itunes Link – https://itunes.apple.com/us/podcast/as-seen-on-internet/id974163405 RSS Link – http://asseenoninternet.libsyn.com/rss     SHOW NOTES Ketchum’s Global Scholar Program – http://blog.ketchum.com/ketchum-launches-the-global-scholar-program Amazing Internet When Shaq Falls Does it Make a Sound? http://mashable.com/2015/05/07/shaq-falls/ Purple Delivery – http://purpledelivery.com Curvy Tron – www.curvytron.com   Facebook Q1 Results – Link Facebook “Instant Articles”…
  • As Seen On Internet – Episode 5 – April Fools

    Ben Foster
    10 Apr 2015 | 2:44 pm
    Amit Wadehra and I started a podcast and it’s super fun. iTunes Link – Please leave us a 5 star review   Show Notes AMAZING INTERNET Google PacMan thenextweb.com/insider/2015/03/31/you-can-play-pacman-inside-google-maps-right-now/ The Button https://www.reddit.com/r/thebutton   Amazon Dash Button https://www.amazon.com/oc/dash-button?ref=producthunt   Amazon Home Services http://www.theverge.com/2015/3/30/8309573/amazon-launches-home-services   Facebook May Host News…
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    SociableBlog

  • Facebook Instant Article and Its Potential as a New Publishing Format

    Bidisha Gupta
    9 Jun 2015 | 9:44 am
    A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic…
  • Advanced Search Operators For Link Building (Infographic)

    Brandon Leibowitz
    8 Jun 2015 | 11:12 am
    The death of old SEO tactics has left several webmasters and their websites in the limbo. While most have successfully latched on to the new parameters set by Google, quality backlinks have been a matter of concern for many. Taking into consideration, this problem that most web masters are facing today, I’ve created an infographic which highlights intelligent use of Google search to come out as winners. In other words, the infographic sums up the most effective search operators that webmasters must be aware of. These search operators help unravel a wealth of backlinking and other SEO…
  • Social Media Is A Lead Generation Gold Mine

    Justin Hartzman
    3 Jun 2015 | 8:50 am
    In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those posts and a ton of others like them occur every…
  • 12 Most Damaging PR Disasters Of the 21st Century

    Rebecca Baines
    27 May 2015 | 11:24 am
    It’s never going to be a simple life in the public eye, but some businesses and brands don’t make it easy for themselves. We’re only human, but in today’s (often big and scary) digital world, mistakes can be amplified to brand-damaging extremes. All it takes is one questionable tweet and a storm can erupt globally in a matter of minutes. From a customer standpoint, this immediacy is brilliant as it means brands and businesses must be more transparent than ever before in order to neutralize unhappy consumers or employees on a rampage. For the brands themselves, however, the nature of…
  • Increase Your Brand’s Social Media Presence with Personalized Interactions

    Al Gomez
    20 May 2015 | 7:57 am
    Have you ever felt annoyed by a Fan or Follower on social media because all they do is promote their brand? While it’s no sin to do so, excessive online advertising is a common mistake a lot of digital marketers make. Even so-called experts commit this blunder. It could be in the form of Tweets or Promoted Posts; but it’s definitely annoying if businesses talk about nothing but themselves. Look at the profiles of some of your favorite brands. What percentage of their posts is promotional? How often do they engage with their Fans? How does YOUR business fare in comparison? Instead of…
 
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    prTini

  • Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating

    Heather Whaling
    19 Jun 2015 | 2:00 am
    A Central Ohio police officer was recently fired because of racially-charged posts on her personal Facebook page. From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. As I explained to our local media covering this story, while we’d like to believe that we’re only hiring people with good judgement, social media creates a false sense of security that all too often results in individuals posting things online…
  • 5 Examples of Insta-Creativity

    Heather Whaling
    16 Jun 2015 | 2:00 am
    Time online needs to be time well spent. Once you nail the basics of a social network, how can you add some sizzle to ensure your content compels people to take action, expands your network, and stands apart amidst a sea of mediocrity? On Instagram, think beyond the obvious photo/video uploads. Check out these five ideas for inspiration to take your Insta-game to the next level. Filters create storylines. On Instagram, Microsoft celebrates “people who break boundaries, achieve their goals, and #DoMore every day.” Those photos are all in color. Every so often, Microsoft…
  • DIY Video Tips and Tools for PR Pros

    Heather Whaling
    5 Jun 2015 | 8:36 am
    On Monday, I shared insights and advice to help PR pros get started with video. (In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Clearly, video for PR is a theme in our office this week!) Here’s a sneak peek at the DIY video tools + tips I shared in my PR News presentation: Kinomatic & Videon, for filming and editing: Both of these iPhone apps come highly recommended for seamlessly shooting and editing videos. There’s a small fee to…
  • Shifting the “Turnover” Conversation

    Heather Whaling
    4 Jun 2015 | 11:25 am
    One of the core criteria in Best Places to Work surveys is turnover. Presumably, this implies that a company with high turnover mustn’t be among the best employment options. A few years ago, my company experienced a period of high(ish) turnover. We had a number of people come and go in a relatively short period of time. I couldn’t figure out what I was doing wrong. Why didn’t they want to work here? Why wasn’t their performance meeting my expectations? Why did I hire them, only to find out they were a bad fit? Business blogs, magazines and books urge you…
  • A PR Pro’s Guide to Getting Started with Video

    Heather Whaling
    1 Jun 2015 | 7:07 am
    I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Isn’t that a marketing tactic? Or a digital tactic? Well, as the lines continue to blur between communication disciplines, PR people need to be well versed in video, as well. (After all, sometimes it’s our job to be a “know it all” … in the nicest way possible, of course.)…
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    Tech in Asia

  • Qihoo CEO promises to “f**k back” those who betrayed him after Letv buys stake in Coolpad

    C. Custer
    29 Jun 2015 | 7:09 am
    China’s highly competitive domestic smartphone market has just taken another interesting turn. On Monday, reports emerged that Letv, one of the newer entrants in China’s smartphone game, has purchased an 18 percent stake in Chinese phone maker Coolpad through a Hong Kong subsidiary. The shares reportedly cost Letv HK$2.73 billion (about US$350 million), making it Coolpad’s second-largest shareholder. The deal gives Letv a significant stake in a company that has established mobile phone R&D, manufacturing, and sales channels for phones across China. Coolpad also has about…
  • Zimmber aims to be handy.com for India with its latest funding

    Parvathi Nambiar
    29 Jun 2015 | 6:08 am
    Zimmber, a hyperlocal home solutions startup, announced today that it has raised a new round of funding of US$400,000 from by InMobi’s founding team Naveen Tiwari, Amit Gupta, and Mohit Saxena. Alongside the fundraise, Zimmber also confirmed the acquisition of Dhulai, a Mumbai-based startup that provides laundry services. Zimmber, also based in Mumbai, currently sees traction of about 100 orders per day. With the latest investment, it plans to build its technology platform, hire new talent, and consequently expand into Delhi, Kolkata, Chennai, and other tier two and tier three cities.
  • O2 oh no! Why Indonesia is a super tough market for on-demand startups

    Leighton Cosseboom
    29 Jun 2015 | 5:32 am
    There’s a trend emerging in Southeast Asia in the form of an “Uber for everything” business model. Some of that interest might stem from the hype around Magic in the US, a service that does anything you want via SMS request, so long as it’s legal. Last we heard, our friends at TechCrunch reported that Y Combinator-backed Magic was raising US$12 million from Sequoia Capital at a US$40 million valuation. We think Magic’s business model is perfect for Asia. While this may hold true for developed markets like China and Japan, for Southeast Asia a more pragmatic approach is probably…
  • A cushy job at Ebay wasn’t enough to prevent this entrepreneur from launching his own company

    Osman Husain
    29 Jun 2015 | 5:22 am
    Ali Aziz, founder and CEO of ecommerce solutions startup Shopistan, was first exposed to online businesses while writing his senior year undergraduate thesis, which investigated the future of VoIP services. This was in the year 2001, when the world had not yet fully woken up to the disruptive potential of the internet. For Aziz, however, what he had learned was enough to resist the temptation of entering a traditional career track. He went out of his comfort zone by moving to Europe, accepting a job at a startup located in Brussels, and spending an “enriching and rewarding” three years at…
  • Singapore’s DBS bank brings its Paylah mobile payments app to Apple Watch

    Michael Tegos
    29 Jun 2015 | 4:45 am
    Singaporean bank DBS is bringing its DBS Paylah app to the Apple Watch, it announced today. DBS Paylah is a mobile payment app for iOS and Android phones. DBS account holders can link their accounts to the app in order to add funds to it. The funds are stored in the app’s mobile wallet and can be used for online payments, online purchases (with selected merchants), donations, and micro-payments between friends. The Apple Watch version of Paylah is basically an extension of the iPhone app, enabled through bluetooth sync between the two devices. As such, users don’t need to download a…
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    Room 214

  • Was There an Emoticon in President Lincoln’s Speech?

    James Clark
    26 Jun 2015 | 12:34 pm
    The emoji explosion has been occurring for quite a while now and continues to grow. But there’s some evidence that their predecessor, the emoticon, could have occurred long before the computer. We’ve all seen the old typewriter examples, ( . ) ( . ) – LOOK, I see you! But what about an appearance of one of them in a speech by former President Abraham Lincoln? In a transcription released from one of Lincoln’s inspirational speeches from way back in 1862, it seems to contain the old winky, smiley face, with a semi-colon and right parenthesis ; ) at a point in his…
  • Social Media Roundup: Instagram Adopting Facebook Targeting

    Gregory Nostrant
    24 Jun 2015 | 2:50 pm
    We all remember when Facebook bought Instagram for $1 billion. Three years since the purchase, Facebook is finally making some headway towards validating this hefty investment. Instagram reported in December how it surpassed 300 million monthly active users and 100 million new users in under nine months. (For reference, Twitter took more than two years to reach 300 million users from 200 million). With Facebook and Instagram reaching these numbers within six months, it is safe to say that Instagram is on track to break 400 million users not too long from now. Now that Facebook is in control…
  • Interactive Video: 7 FAQs

    Laura Oxler
    23 Jun 2015 | 10:15 am
    Interactive video isn’t just an industry buzzword anymore. You’re starting to see well-known brands like Honda, Maybelline and Madewell using it more and more. You continue hearing about the benefits, but might have more questions. Below are 7 common questions we are hearing about interactive video: 1. How is interactive video different than traditional (or linear video)? An interactive video differs from traditional video because of choice points it offers. One way to think about the experience with interactive video is like you’re navigating a website. While a traditional video gives…
  • Emoji Explosion: Global Use Statistics Reveal Some Surprising Symbols

    James Clark
    17 Jun 2015 | 8:20 am
    The explosive use of emojis, those cute little emoticons that are becoming even more prevalent on our handheld devices, are also being shown as being strangely specific to certain countries. According to the Huffington Post, a recent study using over a billion pieces of data has arrived at the conclusion that the world is still in love with the smiley face. Their statistics show that globally: Almost half (44.8%) of people post with a smiley face Many less (14.3%) use a frowny face Hearts are rising in popularity (12.5%) And hand gestures like the good ole thumbs up comes in at 5.3% Huff…
  • Honda Hits the Sweet Spot

    Alea
    17 Jun 2015 | 2:01 am
    Honda had to do something unique, and perhaps a little weird, to grab the attention of busy millennials-and they certainly did! American Honda Motor Co. released a captivating new campaign by RPA for their all-new HR-V subcompact crossover SUV. Their quirky new commercials prove Honda’s talent for really getting their young audience of 20 and 30-somethings. To grab the attention of a generation that spends a lot of time looking down at their iphones, Honda launched a playful HR-V commercial featuring young adults miraculously molding and refiguring their heads, noses, ears, lips and…
 
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    Buzzom

  • Why Digital Media Agencies need Social Media Monitoring

    admin
    22 Jun 2015 | 5:19 am
    Be it directly or indirectly, every company as an intricate connection with social media. In case of digital media agencies it is an indirect process, considering the company that hires them is solely dependent on them for their online activities. This can be a dangerous task, especially if the agency themselves don’t have their goals sorted. Social Media Monitoring can be of great help in such cases. It not just helps understanding the market better but also allows the agencies to reach out to influencers, listen to conversations around the topics of interest, keep and eye on…
  • Anshu Jain and Jürgen Fitsche Resignation. The Mystery Unfolds.

    admin
    8 Jun 2015 | 4:05 am
    After a serious of mistakes and inappropriate decisions, Deutsche bank has finally levied multiple penalties on the duo CEO Anshu Jain and Jürgen Fitsche. This has eventually led to a sequential resignation by the two, with Mr. Jain resigning by the end of June and Fitsche resigning after the annual shareholder meeting, next May. As much as this came as a shocking story in the history of banking and business, it caused an equal impact on social media as well. Twitter, news and other channels were flooded with messages about the sudden resignation by the duo. Here’s a look at how the…
  • 5 Common Evil Habits That Every Successful Businessman Has

    admin
    5 Jun 2015 | 6:36 am
    1. Insult Is Their Food Most people say one should be oblivious about the comments passed by others and keep moving ahead to achieve success. I say it is a completely wrong notion. In fact this is most common among great people; they do take insults and criticism very deeply, but do not allow it to affect them negatively. Instead, these leaders have the ability to convert criticism into boosting agents, which allow them to challenge themselves and make things better. Demotivation is a not a word you would find in their dictionary! Source: matemwevillas.com 2. Pride Too much pride can lead to…
  • Google’s Top 10 Criminals List Includes PM Narendra Modi!

    admin
    3 Jun 2015 | 10:55 pm
    A huge uproar on Twitter happened just yesterday and has spilled its effects to today as well. Call it an algorithm gone wrong for the internet giant, or call it a mere coincidence, but the citizens of India were surely angered to see their Prime Minister’s name with the names of some of the most dangerous criminals in the world. It initially started off as a note for Google to ‘let them know’ about this mistake and later almost became an attack on the largest search engine. In the past a similar incident had occurred when Michelle Obama’s name had been listed in a…
  • #SpellingBee: Kids Who Know the Dictionary By Heart!

    admin
    29 May 2015 | 2:07 am
    For those of you who do not know, Spelling Bee is an English, spelling competition held in the US, which provides a platform for students to show their talent with words. This year the results left the entire nation stunned. Vanya Shivashankar and Gokul Venkatachalam, both Indian Americans, stood as the joint champions of the show, carrying pride not just for themselves and their family but also for India.  What is fascinating about this competition, is the fact that the children participating in the show require to spell some immensely tough words, which might be a difficulty for even…
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    Position²

  • Best of the Week | Crafting An Effective Call To Action, and much more…

    Team Position²
    26 Jun 2015 | 5:32 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Crafting An Effective Call To Action Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. Read this blog for a few best practices to help you improve on your CTA efforts. How to Develop Content for Foolproof Content Marketing 5 Mobile Marketing Trends to Watch in 2015 The Changing Landscape of B-to-B Engagement 5 Reasons Why Display Advertising Will Never Die Supercharge Your…
  • Crafting An Effective Call To Action

    Team Position²
    25 Jun 2015 | 12:30 am
      Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. It’s the CTA (call to action) button on your landing page that guides the users to goal conversion.  An effective CTA urges visitors to buy, subscribe, register, apply, download, vote, share, play and learn more. Here are a few best practices to help you improve on your CTA efforts. 1. The CTA has to be aligned to the campaign objective Whether you are running a PPC campaign or an email marketing campaign, the CTA has to be perfectly aligned to your…
  • Google Trends: A Real Time Window On The World

    Team Position²
    23 Jun 2015 | 2:47 am
    Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google’s recent changes ensure that users get: Real-time data Story-centric Homepage Better coverage for deeper insights Curated data sets Real-Time Data Marketers can explore minute-by-minute, real-time data behind the billions of searches that take place on Google every month. Go to Google Trends and explore this data by selecting any time range in…
  • Best of the Week | Should You Go Mobile First Or Mobile Only, and much more…

    Team Position²
    19 Jun 2015 | 6:00 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Should You Go Mobile First Or Mobile Only? Last year mobile took over the internet. Industry projections for both the number of users and overall web users show that smartphones have overtaken the desktop for good. Should You Go Mobile First or Mobile Only? Read this blog to understand what it really means to go mobile. Content Marketing Pro Shares 10 Essential Tools for Success Keys to Building Great B-to-B Measurement 9 Reasons Your Email Marketing Campaign Failed…
  • Should You Go Mobile First Or Mobile Only?

    Team Position²
    17 Jun 2015 | 3:35 am
      Flipkart, India’s answer to Amazon, bid adieu to its mobile website with the Big App Shopping Sale in March, 2015. From here on out, Flipkart shopping is all about the mobile app. Myntra, India’s foremost e-commerce fashion site, has shut down its mobile website, and may ditch browser-based shopping altogether. Such is the rising power of mobile. With e-commerce firms actively pushing consumers to their apps and leveraging attractive discounts and deals to encourage consumers to buy through the apps, having a mobile app in place is now all but essential. From Amazon’s Happiness…
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    Jennings Social Media Marketing

  • Software Development Company Breaks Impression Score Record with Social Media Marketing

    Francie Ronan
    28 Jun 2015 | 9:15 pm
    Each week, we submit reports and success recaps to our clients including lead generation, website traffic, search positioning and social media engagement as part of our agency work, and sometimes these achievements are worth bragging about online.  This week, we want to showcase a quick example of how a B2B client with a targeted geographic area of two cities was successful utilizing an influencer strategy we created. Photo credit: Jason A. Howie / Foter / CC BY   Influencer Success In the past 30 days, our client reached 262K impressions with a Twitter following of approximately 800.
  • Ten Simple Ways to Build & Leverage SEO for Your Startup

    Francie Ronan
    21 Jun 2015 | 10:21 am
    SEO has been a mystery to many startups and businesses. Now, the importance of good SEO is recognized and when utilized the correct way, can boost your startup on search engines to drive business. Valerie Jennings, CEO of JSMM, provides insight and additional thoughts about an article written by Forbes regarding building strong SEO for startups. Photo credit: Jonathan Rolande / Foter / CC BY   It is evident a lot goes into pushing your content onto the first page of search engines, but that is just a starting point. According to Jennings, “Don’t just blog to blog. But get a long…
  • Valerie Jennings, CEO of JSMM and VBM, Talks Social Media to Startup Companies at BetaBlox

    Francie Ronan
    15 Jun 2015 | 9:41 am
    Thank you to Wes Bergmann for inviting our CEO Valerie Jennings to speak at BetaBlox June 11, 2015. Jennings spoke to a diversified group of startup companies about digital marketing, SEO, PR, influencer outreach and more.  The audience ranged from companies such as MMA and wrestling cages to wine and chocolates. Jennings felt right at home with her fellow entrepreneurs since she started her business 12 years ago at the age of 24 in the KC metro area. Valerie spent time addressing the key differences between B2B and B2C marketing. She outlined what a consumer is looking for when they are…
  • Travel Industry Is Still Under-Utilizing Social Media According To New Report

    Francie Ronan
    8 Jun 2015 | 7:09 am
    Travel companies have yet to completely utilize social media platforms and the features they have to offer. A report that was done by Facebook and Deloitte titled, the Digital Channels in Travel, came to the conclusion that it is crucial for travel companies to integrate themselves into digital channels for the success of their overall business. Fully integrating into the social media world must be done so that they can fully engage and better connect with their consumers. Photo credit: Dawn Ashley / Foter / CC BY-ND The report’s findings came from a Deloitte Global’s review of a global…
  • Valerie Jennings, Board Member of Twenty30CEO, Recaps Grow Faster KC: Networking as a Platform Event

    Francie Ronan
    1 Jun 2015 | 9:50 am
    Valerie Jennings, CEO of JSMM & VBM and board member of Twenty30CEO, attended Grow Faster KC: Networking as a Platform along with board members and guests from Athena League and Gen KC on May 21, 2015. The three organizations brought influential speakers from both coasts and Kansas City to participate on a panel about the power of networking. These powerful women shed light on their paths to success and just how vital it is to network and create individual journeys. The speakers were Denise Kruse, Jennifer Shaw, Lesa Mitchell and Nnena Ukuku.  Eze Redwood, co-founder of Twenty30CEO,…
 
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    Jason Yormark

  • Being The Underdog Is More Fun

    Jason Yormark
    17 Jun 2015 | 6:50 am
    The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am a hugely competitive person. Not in an unhealthy way by any means, but certainly more so than normal. In all my stops along my career,…
  • Living Life Against The Grain

    Jason Yormark
    10 Jun 2015 | 10:30 am
    I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general. One of the biggest satisfactions I have right now is when I drive to work. For the first 18 years or so of my professional life, I easily averaged at least a 45-60 minute commute to and…
  • 8 Life Lessons I Learned After 40

    Jason Yormark
    20 May 2015 | 10:55 am
    For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. As I got older, and my career shifted into more of a managerial/operational mode, I didn’t feel as motivated to write about those things anymore and started to want to write more about whatever inspired me. It was the only way I could find the motivation to continue writing. As I close in on the first year of my 40s, I’ve thought a lot about what I’ve learned in my life. For whatever reason, when you turn 40, you all of sudden become “wise” and…
  • 5 Incredible Small Business Marketing Resources You Haven’t Heard Of

    Jason Yormark
    5 May 2015 | 8:40 am
    Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops!  Below are 5 of my favorite tools these days, many of which I use on a daily basis. Canva – I’ve…
  • 7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

    Jason Yormark
    27 Apr 2015 | 1:51 pm
    Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. Because the fact is, it takes work to maintain a long lasting relationship. You can’t just mail it in. You need to show up. Every day. Some are easier than others. I wanted to write a blog post about what I’ve learned about relationships, and quite honestly,…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | Linkedin Wakes Up in Media | The New Social Revolution

    Israeli Rothman
    5 Jun 2015 | 8:53 am
    It appears that Linkedin has discovered, finally, that they are not gatekeepers anymore, they are a social network, a new media for B2B. The question remains whether or not they will fully embrace the new model (Google, Youtube), or continue to try to function as gatekeeper (dating sites, Yahoo, Microsoft, and thousands of others beginning with The Internet Link Exchange which have been bought up and destroyed.) Some things never change. Even the Newspapers that have faded gently away, were almost free, they cost so little compared to their overhead. The model that works, and continues to…
  • 2015 – Buyers Agent – San Francisco Maid Service – Evangelist – Real Estate Broker – Orange County – Tri-cities – same-same

    Israeli Rothman
    22 May 2015 | 8:58 am
    What if I told you the the winning strategy for promoting any of these online is the same: simply being yourself well, would you believe me?   What if I proved it right here, right now, and documented the reach to millions within hours, would you believe me then? That is exactly what I am going to do: whether your client is a large Coldwell Banker Broker with 61 agents in Kennewick, a Christian Author Exposing the REAL meaning behind Scripture, a Cleaning and Maid Service in San Francisco, an Exclusive Buyers Agent for ‘The Strand’ in Orange County California exposing the…
  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:09 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! Example 2015 Organic and Nutritional Health Alternatives Network Network News 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these…
  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:03 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these things, I like to prove them; like this: The search on the worlds largest…
  • 2015 | A time to Change it Up | All-Seeing Eye of Citizenry Watching Media and Government

    Israeli Rothman
    31 Mar 2015 | 8:01 am
    What I am about to share with literally millions of people all over the world, within 72 hours, and with you, is the solution to all of our problems. Global communication without boundaries, with little cost, and without media or governmental gatekeepers, can set the world free. Imagine a Meritocracy, as my son would say, where the playing field is so level and fair, that risk, reward, reach, popularity, power and money were all based on merit, judged by peers, and tested in real time. Not the dreadful vision of the classic bestseller which chilled so many if us into waking up in BRAVE NEW…
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    SocialTimes Feed

  • Pokémon Shuffle Announced for iOS, Android

    Brandy Shaul
    29 Jun 2015 | 2:30 pm
    The Pokémon Company has announced the upcoming release of Pokémon Shuffle on mobile devices. The free-to-play game was released on Nintendo 3DS in February 2015, and challenges players to complete level-based match-three games in an effort to capture Pokémon. Before each level, players select a team of Pokémon from those they’ve already captured, taking into account the type (strengths and weaknesses) of the Pokémon they’re facing in the upcoming battle. In each stage, gamers have a limited number of moves to defeat the wild Pokémon, with each match draining a bit of its health.
  • How Live Nation Used Facebook’s Atlas to Promote Madonna’s Tour

    David Cohen
    29 Jun 2015 | 1:30 pm
    Concert promoter Live Nation used Facebook’s Atlas advertising platform to tie a 66 percent boost in purchases during Madonna’s 2015 \"Rebel Heart\" concert tour to mobile. The campaign for Madonna’s tour marked Live Nation’s first global, end-to-end tour launch with Atlas, and it relied heavily on applications and mobile, including search, social and programmatic/video display channels. Atlas was able to help ensure that the right creative was sent to the right devices, as well as giving Live Nation accurate data to formulate its strategy for similar campaigns in the future. Atlas…
  • Facebook News Feed Algorithm Change: Factoring in Actions Taken on Videos

    Justin Lafferty
    29 Jun 2015 | 12:50 pm
    Facebook’s News Feed algorithm is going through another change, the company announced Monday. Now, the algorithm will take into account actions taken on videos when it determines how widely the video will be seen. Knowing that many people can enjoy a video without liking, commenting on or sharing it, Facebook is rewarding pages that post videos, but have users turn the volume up or make the video expand to full screen. Facebook’s Meihong Wang, engineering manager, and Yue Zhuo, software engineer, blogged about the change: With this update, we want to show people more of the types…
  • Which Apps Are the Class of 2015 Using? (Infographic)

    Kimberlee Morrison
    29 Jun 2015 | 12:15 pm
    Today’s young adults are digital natives and the next generation of influencers and brand advocates. Niche, a school ranking and review site, polled more than 10,000 college-bound high school graduates to find which apps they use most. This is the second such report Niche has published, and when comparing this data to last year, there are some clear gains and losses. Spotify, Netflix and Snapchat have all gained significant ground, while Tumblr and Pandora both lost a little more than 10 percent. The top social site remains Facebook, with 86 percent of teens having used it during the…
  • Facebook Tests Snapchat-Like Photo Uploader for iOS App

    David Cohen
    29 Jun 2015 | 12:00 pm
    If imitation is the sincerest form of flattery, the photo uploader Facebook is testing for its flagship iOS application should make Snapchat feel very flattered. Josh Constine of TechCrunch shared the screenshots above and below of the photo uploader being tested, saying that its features include: The ability to add overlaid text to photos, in any color. Users can instantly preview photo filters by swiping across their images. Stickers can be added to photos. Facebook confirmed the test to Constine, saying: People want to be creative when they share experiences with their friends and…
 
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    Pamorama | Social Media Marketing Blog

  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
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    Exploring Conversational Media

  • Twitter Audience Insights – Late to the Party, but Valuable Addition

    Jeff Esposito
    2 Jun 2015 | 7:14 am
    Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “Simpsons did it” meme, I won’t. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. What I like about the new analytics is that it will allow users to track their…
  • See you later Vistaprint, best of luck

    Jeff Esposito
    29 May 2015 | 7:53 am
    Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did I know that walking through the doors would lead me into a completely different career path – for the better. Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called…
  • Put the groans away, Facebook’s algorithm change is good for you

    Jeff Esposito
    23 Apr 2015 | 5:56 am
    Every time that Facebook announces a change in their algorithm, like they did earlier this week, you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic. As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be…
  • How Sesame Street manages creativity and talent

    Jeff Esposito
    21 Apr 2015 | 8:28 am
    This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn, CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy managing creativity fostering relationships building a fun environment I highly suggest this video for anyone who manages people.
  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
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    Social Media B2B

  • 25 B2B Social Media Statistics About Platform Usage

    Jeffrey L. Cohen
    18 Jun 2015 | 4:00 am
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also…
  • Understanding the Millennial B2B Buyer Will Change How You Sell

    Jeffrey L. Cohen
    10 Jun 2015 | 4:00 am
    The B2B workforce is changing with the arrival and promotion of millennials, but how does that affect how your company approaches sales. In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide, a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. As more millennials continue to join B2B companies, what is their role in the buying process? How are the roles of researcher, recommender and buyer changing as a result of…
  • 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

    Jeffrey L. Cohen
    28 May 2015 | 4:00 am
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner, 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. With this in mind, rather than wait until a busier time later in the year, here are 10 ideas that you can use to refresh your…
  • Do B2B Customers Want to Tweet a Purchase?

    Jeffrey L. Cohen
    15 May 2015 | 7:34 am
    Recently Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza. Emoji are those little symbols that teens and millennials text, tweet and load up in their Instagram comments. Lots of people missed the real point about this announcement. It is not about Emoji. It is about serving existing customers. Not only do you need to be an existing customer for the Emoji tweet to work, but you need to have a standard order saved with your account. This means that this is more than a system designed to meet their customers online. It was designed to serve only their…
  • 5 Tips to Increase Engagement on B2B Social Media Sites

    Sameer Bhatia
    12 May 2015 | 4:00 am
    Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Below are five considerations that can help everyone from the beginner to the seasoned veteran. 1. Post at the right time Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. In most cases you might find that B2B buyers will show up on weekdays from ten in the morning to four in the afternoon, thus making this an optimal time for…
 
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    {grow}

  • Facebook content strategy is a time bomb for inbound marketing

    Mark
    29 Jun 2015 | 4:00 am
      Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Today I am going to point out a THREAT to inbound marketing to make you think about what we have considered traditional dynamics of inbound marketing in a new way. I am not saying anything is dead. Really. Let’s take a look at some of the current marketing trends and how they might make inbound marketing…
  • Crowdfunding 101: Testing the Waters with TeeSpring

    Kiki Schirr
    25 Jun 2015 | 4:00 am
    By Kiki Schirr, {grow} Contributing Columnist It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” “Hour of Code made 2 and a half million dollars with Indiegogo.” “Did you know UNYQ raised more than 2 million through crowdfunding?” Chances are, you’ve heard stories like these. It seems like everyone is trying Kickstarter or Indiegogo. It seems like such an easy way to get seed funds for a new business, or to get word out about a new product. However, in reality,…
  • Stop Nurturing Me

    Eric Wittlake
    24 Jun 2015 | 4:00 am
    By Eric Wittlake, {grow} Contributing Columnist I’m sick of being “nurtured.” To nurture, according to Google, is to “care for and encourage the growth or development of.” The problem is, when a marketer is “nurturing” me, they are clearly caring for and encouraging the growth of their pipeline and revenue. Not me. Not my career. Not my business. As marketers, we are nurturing our business, not our prospects. We are always looking for an opportunity to bring someone around to our point of view. To insert our perspective. We focus on…
  • The story of my blogging screw up

    Mark
    23 Jun 2015 | 4:00 am
    It finally happened. After more than six years and 2,000 blog entries I finally had the big screw up! This post was originally titled “How to achieve pure search results.” I was doing some research for a client and needed to find a way to get out of the “filter bubble.” When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. So if I search for something and you search for something, we’re likely to come up with…
  • An inside look at innovation hot spots and how to get your idea noticed

    Mark
    22 Jun 2015 | 4:00 am
    The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of 2013, one of his first steps was to create a $300 million investment fund, and overnight the company became an important venture capitalist. Industry veteran Jim Lussier was tapped to lead this ambitious effort. Jim is a wise and passionate leader with more than a decade of experience in Silicon Valley. Jim was also a partner at Accenture where he consulted and led the high tech strategy practice for North America. I was…
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    Distility®

  • Buying Brand Guidelines? Ask Yourself the Following

    Distility
    17 Jun 2015 | 1:49 pm
    Make sure you’ve got the right standards for your new look and feel. When your organization goes through a full rebranding, you’re going to need to formalize the rules by which your new brand identity can play. The way to do this is through a brand guidelines document – a near biblical set of standards created by your branding agency. Just short of the Ten Commandments, this document can vary in breadth and depth, depending on the size and goals of your organization. But in every case, it exists to help resources reproduce your look and feel to spec, ongoingly, regardless of what…
  • Brand Architecture Is the Job No One Wants

    Distility
    10 Jun 2015 | 8:25 am
    Are you ready to take on a brand architecture project? Brand architecture – the high-level structuring of your brand’s offers – is a must if you want to scale your brand without wasting time and money. It affects product naming. It informs advertising. It determines how your corporate trade-mark will appear around other brands in your roster. It can even influence your division names. Brand Architecture Is a Big Front-End Job As critical as it is, brand architecture is typically overlooked. Even the savviest C-suiters will sweep it under the rug. Why? Because it’s brain-bustingly hard…
  • How to Innovate in a Small Business – Our Story in The Globe

    Distility
    4 Jun 2015 | 9:33 am
    Distility CEO Axle Davids walks through our specially designed brand strategy workflow. This week, Distility CEO Axle Davids was featured in The Globe and Mail Report on Business. The piece highlights the importance of ongoing innovation in smaller, growing firms. It does a great job capturing our efforts to make branding smoother and faster through our patented software and workflows. It also focuses on a cool customer service innovation used by Herschel Supply Co., our studio’s shoulder bag and backpack brand of choice. Thanks again, the Globe! Read the full article here. Learn more…
  • Lean Content Marketing Is a Good Thing

    Distility
    25 May 2015 | 1:07 pm
    Keep your content marketing nice and focused. When a company reaches the point at which it is truly a brand, and not simply a business, its leaders have to start thinking about content. The reason is simple. People expect to see content from leading brands. It’s that extra little pinch of value that keeps them interested. A growing organization is wise to give potential customers the story they’re looking for. And it had better know what channels are relevant to its audiences, or else risk losing traction. Too Much Marketing Content Spreads You Thin Brand content comes in many shapes and…
  • Brand Reveal Musts

    Distility
    19 May 2015 | 8:17 am
    You’ve worked hard on your new brand. Now make sure it has the right impact. When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can be all too easy to lose sight of the last rung in the ladder: your brand reveal. Brand Activation Is a Huge Deal Too often, small and mid-sized organizations don’t dedicate the proper bandwidth to planning their brand…
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    360i Digital Agency Blog

  • Lean Cuisine Shifts the Conversation Around Weight with #WeighThis

    360i
    29 Jun 2015 | 2:56 pm
    Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women “weighing” their personal accomplishments like motherhood, making dean’s list, and traveling the world – not their bodies. As part of the brand’s strategic shift, Lean Cuisine is introducing new…
  • 360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

    360i
    29 Jun 2015 | 7:49 am
    360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual festival and awards show. While on the ground last week, he kept a Cannes Lions blog for Campaign US describing his experiences and takeaways. In his recounts, Fitz talks the Internet of Things (IOT), technology and its undeniable importance…
  • Mobile Search: What Marketers Need to Consider Beyond Website Content

    Scott Walldren
    26 Jun 2015 | 11:19 am
    Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google announced an update about its App Indexing API, which helps the search engine crawl and display in-app content in search results pages on mobile devices, similarly to how Google crawls and indexes the web for desktop searches. Google’s App Indexing API presents marketers with new…
  • Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements

    Brendan Alberts
    25 Jun 2015 | 2:22 pm
    In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online media giants have amended their search partnership to “improve the search experience, create value for advertisers and establish ongoing stability for partners.” The basic framework of the original agreement remains intact; however, both companies can now exercise greater autonomy under the new deal, specifically as it relates to the delivery of text ads across devices. Shortly after the details of the new agreement were announced,…
  • Millennials’ Modern Views of Family & Traditions Marketers Should Know

    Celinne DaCosta
    18 Jun 2015 | 1:03 pm
    The idea of a traditional nuclear family – the married heterosexual couple living happily with their biological children – has heavily influenced American culture for the past several decades. Brand messaging around the family has, for the most part, remained equally outdated: consumers continue to see idyllic advertisements such as perfect families gathering for dinner, gleefully laughing as mom serves food on the table. But, in recent years, there has been a cultural shift away from this old-fashioned ideology – a change primarily driven by younger consumers. Millennials are…
 
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    SocialTechWeb

  • Get rid of MacKeeper

    Pierre
    29 Jun 2015 | 5:30 am
    MacKeeper is clearly identified as Malware. There is no good to be had. https://discussions.apple.com/docs/DOC-3036 As a Mac technician I have had enough of this abomination on our untarnished Mac operating system. Enough of ridding client after client of this menace. Don’t download or install MacKeeper! If you find its nasty existence on any Mac. (Look for the racing driver in helmet icon in the top right of the screen to identify it.) Follow the excellent instruction of http://applehelpwriter.com/2011/09/21/how-to-uninstall-mackeeper-malware/ My article is not to rehash what they so…
  • iPhone multilingualism

    Pierre
    4 Dec 2013 | 5:05 am
    If you have an iPhone and type in a language other than the main language setup on the phone, you can ad keyboards to type in that language. This will make auto type work correctly in that language as you type. DO THIS: – On your iPhone got to General settings. – In General Settings click Keyboard – In the Keyboard options list you will find an option to ad a keyboard. – Ad the keyboard/s of the additional language/s you type in. When you type on the iPhone keyboard note the little globe icon on the bottom left. – Click and hold the little globe icon to select…
  • How to backup and file your Cloud based mail:

    Pierre
    28 Aug 2013 | 4:11 am
    WHY? It’s common practice to have IMAP, iCloud, GoogleMAIL etc email addresses. Many people store and file all their mail in one or many of these Cloud based mail systems. If/When these accounts are hacked the criminal will not only attempt his extortion tricks on your address book contacts, they might delete all your mail. Did you get that? If your account is hacked you could loose all your email if the only copy is Cloud based. FIX: (Only Apple Mail covered although the same technique can be used by most email applications) Assuming you have Apple Mail setup with your Cloud based…
  • Why are mobile device charging cables so short?

    Pierre
    16 Jul 2013 | 4:32 am
    Mobile devices are not meant to be used for voice calls while the device is charging. TRUE: The horror pics circulating the Internet of phones exploding is a hoax. This does not mean these devices are safe to hold to your head while they are being charged. All the tests and working procedures are done when the phone has sufficient charge and is not plugged into the power outlet. Using the device in this manner is therefor not what the manufacturer had in mind.  
  • DSTV on your iPad

    Pierre
    3 May 2013 | 4:55 am
    Sky TV in the UK has had this feature forever but it is great news that DSTV in South Africa has also made this amazing feature available. You can now play DSTV OnDemand programs on your iPad. It’s easy to setup and actually works perfectly well on a 4mb/sec MWEB ADSL line. All you need to do is register on the DSTV website. http://ondemand.dstv.com/ After the registration you will be sent an email. Following the basic instructions on the email DSTV send you, you will link your DSTV smart card number to this account. I would safely assume that this is how the application will determine…
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    The Next Web » Social Media

  • 10 Twitter chats you need to be participating in

    Shannon Byrne
    28 Jun 2015 | 2:27 am
    Twitter chats are all the rage among online community builders today, and rightfully so. If you’re not already familiar, a Twitter chat is a recurring online discussion on Twitter around a particular topic, usually held weekly. Some chats are branded around a specific company or organization, such as #bufferchat. Others are named after the topic they cover — i.e. #contentchat or #CMGRHangout. If you have the time and resources, hosting your own chat is an effective way to increase brand awareness and grow and engage your community. Just ensure you’re prepared for what goes into…
  • 33 powerful tools to get the most out of your users

    Kristyna Zapletalova
    26 Jun 2015 | 10:44 am
    On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of experimental online marketing techniques adopted by startups and small businesses so as to extend their user base fast and cheap. Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional (e.g. print, TV, radio) and digital (e.g. search engine advertising, web banners, mobile advertising) marketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box in order to…
  • 14 social media hacks from the experts

    Matthew Capala
    25 Jun 2015 | 10:44 am
    Every brand seems to be obsessed with social media ROI nowadays, but achieving fast-track growth on social networks is often a Herculean task for many business owners, marketers, and entrepreneurs. “Post good content on social media and they will come” is a myth. In reality, you need to engineer your social media success by employing smart strategies rooted in research, data, creativity and testing. Moreover, the philosophy of growth on social media involves designing a process that is scalable and repeatable so that you can be on multiple social networks at once, building and engaging…
  • 10 secrets to make a social media manager’s life easier

    Katerina Petropoulou
    22 Jun 2015 | 5:22 am
    There’s this common misconception that managing social media on a professional level is as easy and breezy as uploading an image on Facebook with a simple caption to go with it. But, you and I both know that there’s so much more to it. Managing social media effectively is about posting the right content on the right platform, establishing your brand’s authority, thinking ahead, building relations, measuring and monitoring your performance, and the list goes on and on. Basically, social media management can be a full-time job but it can become even more of a challenge if managing your…
  • How to make money on Instagram

    Brian Honigman
    19 Jun 2015 | 5:22 am
    With 300 million monthly active users and over 70 million posts per day, it’s difficult to argue against the recent dominance of Instagram among other social networks. The soaring popularity of Instagram and other media sharing applications such as Snapchat and Vine is proof that visual content is in high demand and is here to stay. Instagram has entered the big leagues of social networking platforms, but when it comes to leveraging this large community for sales, some marketing strategies can fall short of their goals. Sometimes we forget to realize that each social networking platform has…
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    CompuKol Connection » Blog

  • The Anatomy of a Successful Call-to-Action

    Michael Cohn
    29 Jun 2015 | 2:00 am
    You may or may not be aware of how necessary your call-t0-action (CTA) is in your content. Your CTA is the bridge that connects you with your online connections (target audience). At the same time, it is the bridge that allows your online connections to reach out and connect with you. Writing an effective CTA that really works for your business Well, it has been established that your CTA is important and why it is important has also been proven over and over again. Now, it is time to dissect the CTA and if you follow this particular formula, you will succeed in bringing people to you every…
  • Expedient Content Marketing on a Shoestring Budget

    Michael Cohn
    25 Jun 2015 | 2:00 am
    If you are a small-business owner with very little time or money to create original content, there is still a way to quickly generate fresh content. Content curation, when combined with original content, drives customer engagement, builds trust in your brand and demonstrates your brand’s commitment to its industry. The importance of producing effective content marketing materials Conceptually, content marketing can take you and your business very far if you do it in the best way possible for your particular business. If you do it right, what you are hoping for is that your content will…
  • How to Effectively Use Your Social Media Time

    Michael Cohn
    22 Jun 2015 | 2:00 am
    Interacting on social media channels may seem daunting but if you manage your time effectively and in an organized way, it may be much less oppressive and cumbersome than it needs to be. It all depends on the approach that you decide to take. Getting the most out of your time on social media channels A common complaint from business people (and other people as well) is that interacting on social media channels is daunting and very time-consuming. Actually, neither of those have to be true necessarily. In fact, if you spend between 30 minutes to an hour a week interacting on social media, that…
  • Strengthening Your Online Influencer List

    Michael Cohn
    18 Jun 2015 | 2:00 am
    If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger. Where do you find influencers? The fact is that influencers are all around you. It is not as simple as reaching out…
  • Shielding Your Online Reputation

    Michael Cohn
    15 Jun 2015 | 2:00 am
    Your reputation is the most important thing that you have, both professionally and personally. In the past, it was pretty easy to protect your reputation because very little could be done to hurt you anonymously. However, with the incredibly easy access to all things cyber, it is much easier for a person, if they are inclined to want to hurt your reputation, to do so with a minimum amount of effort. People can say whatever they wish In this day and age, it is very easy for a person to say whatever they want about you and your business. When you read what they have written, the first thing…
 
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    all the news that's fit to blog, tweet & post

  • Awe of a Flower

    Debbie Hemley
    5 Jun 2015 | 6:14 am
    How wonderful to come across the quote and video below from the Feynman Series’ on ‘Beauty’ as I contemplated and photographed the very welcomed flowers to our garden–the magnificent peonies. “…Look how beautiful it is I see much more about the flower I could imagine the cells in there The complicated actions, which also have a beauty It’s not just beauty at this dimension of one centimeter, there’s also beauty at smaller dimensions The inner structure, also the processes, the fact that the colors and the flower are evolved in order to attract inspections to pollinate it…
  • Over here

    Debbie Hemley
    25 May 2015 | 8:37 am
    Some days everything is so bright and beautiful that it feels as if everything is calling, “Look at me!”
  • Wall Swirl

    Debbie Hemley
    9 May 2015 | 1:00 pm
  • The Art of Typewriters

    Debbie Hemley
    5 May 2015 | 5:58 am
    Seen at Cambridge Typewriter in Arlington, MA http://www.cambridgetypewriter.com/
  • Living Film Noir

    Debbie Hemley
    1 May 2015 | 3:32 pm
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    Pushing Social

  • Answer These 25 Questions Before Publishing Your Next Post

    Stan
    25 Jun 2015 | 5:00 am
    Two million blog posts will be published today. How will your post stand out? It’s worth taking 10 minutes to insure that your post has the best chances of getting noticed. We’ve compiled a list of 25 questions you should answer before clicking the publish button. We also have a checklist that you can download for easy reference below. Download the “Before You Publish” Checklist bonus tool.   Know Your Reader #1: What is the goal of the post? Each post is a salesperson tasked with getting new readers to your blog. Establishing a goal for the post will guide and focus the…
  • How Quick and Easy Tactics Will Ruin Your Business Every Time

    Stan
    18 Jun 2015 | 11:33 am
    Welcome to the Quick and Easy Buffet! Here’s what we have for you. Best Practices Case Studies Definitive Guides Step-by-Step Wow, sign me up for all of the above.  But can you build a business with the popular strategies and tried-and-true tactics?  Is a successful marketing plan just a compilation of cookie-cutter plug and play strategies? I hope not. Why I Failed Big Time – Twice At heart, I am a Fast-Follower.  I watch the marketing space, find a new innovation, and quickly adapt it for use.    Now, I have a team of people who are really good at taking a tactic and turning…
  • How to Get Started with Social Media Advertising {Podcast}

    Stan
    17 Jun 2015 | 8:56 am
    Social Media advertising has become a must-have tactic for growth-focused businesses. According to AdWeek, 70% of marketing chiefs plan to invest more on social media advertising. But…
  • 5 Questions to Answer Before Hiring A Content Marketing Consultant

    Stan
    9 Jun 2015 | 6:15 am
    You’ve decided you need help with your content marketing strategy and implementation. You’ve done some due diligence and narrowed it down to a few consultants who can deliver results. Time to make a few phone calls right?
  • How to Use Social Media to Jumpstart Website Traffic {Podcast}

    Stan
    5 Jun 2015 | 6:00 am
    At the end of the day – traffic makes your content marketing strategy work. No traffic means no leads or sales. There’s many ways to get new visitors: SEO, search advertising, even print ads and television commercials. Here we are obsessed with turning social network users into devoted fans.  So is Laura, that’s why we are serving up an entire episode devoted to getting traffic with social. Listen in as we discuss: Is social media still a source of quality visitors? Simple social media tactics that reliably bring new visitors How to make sure your social media tactics are…
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    Latest solar news

  • Why Solar Energy Is a Good, Renewable Energy Source?

    Abigale Sherman
    27 Jun 2015 | 7:59 am
    These days we hear a lot about using organic products, biodegradable products, recycling plastics, etc., to minimize carbon footprint and save the environment. But we do not realize that unless and until we minimize consumption, we can not really save our environment. For example, look at the world consumption; Today’s products are manufactured, used and disposed of at a higher rate than the earth can accommodate in a less harmful way. Therefore it is important that we move to green alternatives now, otherwise, will be covered by pollutants and toxins produced in the normal course of…
  • Most Efficient Solar Panels

    Abigale Sherman
    22 Jun 2015 | 5:30 am
    In trying to create the most efficient solar panels, pay special attention to the portion of the backsheet of the panels. A backsheet layer is the solar panel which solar cells are arranged. The other side of this backsheet, more precisely in the upper middle area is the junction box. A backsheet are often made of vinyl fluoride or PVF which is similar to PVC, or polyvinyl chloride, the material used in pipes and water pipes. P.V.F. It is commonly used in aircraft interiors and vehicles. DuPont, the US chemical company founded in 1802, created in the 1940s, polyvinyl fluoride polymer (PVF).
  • What Is a Photovoltaic System?

    Abigale Sherman
    21 Jun 2015 | 4:05 am
    This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network. Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace…
  • How to Buy an Ideal Solar Power System for Your Home

    Abigale Sherman
    20 Jun 2015 | 4:55 pm
    Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter! As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely,…
  • Use Solar Energy to Earn a LEED Certification

    Abigale Sherman
    20 Jun 2015 | 4:59 am
    LEED certification for buildings or commercial facilities by installing a solar power system is a way to save costs on your bottom while establishing energy independence. As a happy side note, LEED designation and use of solar energy is also a very effective way to generate additional positive PR and word of mouth for your business. If you plan to build a new plant or upgrading of an existing building in the near future, consider adding a solar energy system to reduce or eliminate their dependence on local public services providers. LEED certification reduces operating costs Probably the most…
 
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    Social-Media

  • TDA Group Content Happy Hour: Fueling more productivity

    Paul Gustafson
    26 Jun 2015 | 11:00 am
    This week’s news digest is full of insights to help you fuel both body and mind for peak productivity. Read on for an infographic that guides you to the right food choices for optimum performance. You’ll also get some tasty nuggets about content marketing metrics, the value of content anticipation, and the impact of Twitter’s new business pages. Plus, find out what’s driving the growth of autoplay video and weigh in on the style question of the day—one word or two? The Productivity Diet: What to Eat to Get More Done in a Day [Infographic] By Lindsay Kolowich at HubSpot To deliver…
  • TDA Group: Content Happy Hour: Producing the ripest content

    Paul Gustafson
    19 Jun 2015 | 12:49 pm
    There’s an abundance of digital content available today—but not all of it is worthy of picking. How can you produce the juiciest, most enticing content for your hungry audience? Check out this week’s news digest to learn how to cultivate organic leads with video, compose a tasty press release, generate the perfect blog post, grow sales through social media, and more. And discover how to develop a content-oriented green thumb without getting your hands dirty. Here’s Proof that Video is Good for SEO By Agu de Marco at Business 2 Community Even as search engine optimization continues to…
  • TDA Group: Three things that will sink your e-book

    Paul Gustafson
    16 Jun 2015 | 2:36 pm
    Savvy marketers know finely crafted e-books are highly effective tools for promoting products and services. Yet three common mistakes often ensure that e-books end up collecting digital dust. It’s a pity, because these design-rich, information-stuffed pieces pack an impressive descriptive punch while explaining the benefits and details of products and services. When done right, e-books can go viral and can be rapidly shared among a variety of networks. Well-constructed e-books educate and inform readers, and even entertain them. They combine text, color, typography, infographics,…
  • TDA Group Content Happy Hour: Making yourself more visible

    Paul Gustafson
    12 Jun 2015 | 11:14 am
    Are the audiences you need to influence seeing your content? This week’s illuminating news digest explores ways to extend your reach by attracting more attention. Learn how a Google search change will make apps even more essential to marketing success, and read why curation efforts pay off for audience acquisition. Plus, discover social features designed to make your content shine more brightly, and see why mobile content click rates continue to trend upward. Google Will Now Index App Content on iOS Devices By Matt Southern at Search Engine Journal B2B marketers may need to assess how their…
  • TDA Group Content Happy Hour: Making content soar

    Paul Gustafson
    5 Jun 2015 | 9:32 am
    Is your content living up to its potential and taking flight? This week’s news digest looks at a few ways to make it more compelling and accessible. You’ll learn how the new Facebook article delivery app is helping marketers speed mobile content delivery, and then get ideas for cost-effective content curation. Read a primer on how to enlist salespeople to expand your case study pipeline, and take a peek from a safe distance at an ongoing pronoun battle. Facebook’s Instant Articles Do Speed Up Mobile Content By Jack Marshall at The Wall Street Journal Many marketers struggle to deliver…
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    David Meerman Scott - Web Ink Now

  • Team Building Lessons from the Grateful Dead

    David Meerman Scott
    29 Jun 2015 | 10:25 am
    The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5.  How do you build a business that thrives for fifty years? Let's learn from the Dead.
  • Tony Robbins Shows the Future of Real-Time International Presentations

    David Meerman Scott
    26 Jun 2015 | 10:44 am
    This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.
  • The Best Time to Market a Product, Service, or Idea

    David Meerman Scott
    24 Jun 2015 | 1:38 am
    Now Now is the best time to market a product, service, or idea!
  • Learning from Jack King: Visionary of Real-Time Content Marketing

    David Meerman Scott
    15 Jun 2015 | 1:12 pm
    Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 
  • Food Porn, Beautiful Buns, and Hashtags

    David Meerman Scott
    10 Jun 2015 | 1:22 pm
    Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so. I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 a year to make their burger buns and other food look better in Instagram photos. The restaurant chain is dishing out major budget for an egg glaze that makes the buns shiny. Cool.
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    We Are Social

  • We Are Social’s Monday Mashup #265

    Emilia Shively
    29 Jun 2015 | 9:37 am
    UK consumers are influenced by online reviews like never before According to a recent survey from GfK, 54% of UK adults aged 16+ use online reviews to get product or service information. The results showed that 61% of all respondents aged 16-34 and 35-54 would seek review online before making a purchase. We were let down by only 42% of the less-digitally savvy over-55s saying they would, bringing the overall percentage down for everyone. Luddites. Facebook teases new, immersive mobile ads Facebook used a Cannes Lions presentation to launch what could be a real money-spinner this week: a new,…
  • We Are Cannes Lions Winners

    Robin Grant
    25 Jun 2015 | 3:12 am
    This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions. And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, with four shortlisted entries in the Cyber categories from our London and Paris offices. Last night we received even more fantastic news. Hello Play! for Hello Bank!, BNP Paribas’ mobile bank, picked up two Bronze Lions…
  • Mobile is now more engaging than desktop

    Stephanie Weise
    24 Jun 2015 | 8:59 am
    comScore has produced an infographic which captures mobile audience behaviours across smartphones and tablets, showing how Brits are using their devices. The research shows that mobile now accounts for 56% of all time spent on the Internet, compared to desktop’s 44%. A large proportion (81%) of time on mobile is spent using apps, with Google sites (91% reach), Facebook (86% reach) and BBC sites (77%) coming out on top. In fact, social media use now accounts for just under a third (31%) of all time spent on mobile, significantly higher than entertainment and games, with 14% of time…
  • We’re proud to be shortlisted at Cannes

    Robin Grant
    23 Jun 2015 | 8:01 am
    It’s been a big year for We Are Social, and we haven’t even hit the halfway point yet. So far, we’ve picked up multiple awards both for our work and for our overall performance as an agency, we’ve started working with a number of great new brands and we’ve continued to grow and expand our global footprint with recent office openings in San Francisco and Shanghai. Today we received even more fantastic news, with four shortlisted entries in the Cyber categories at Cannes Lions, the world’s biggest creative communications festival, with work from both our London and Paris…
  • Earth, according to Cannes Lions

    James Nester
    23 Jun 2015 | 5:03 am
    I’m so excited to be in Cannes, judging the Cyber category this week. Ask anyone in adland, this is one of the most exciting festivals on Earth. And winning a Lion is one of Life’s Greatest Achievements. But there’s always a lot of talk about which countries perform best. So, as you may have read in Adweek or Campaign, we’ve created ‘Cannesogram’ to settle those debates once and for all. This clever interactive map skews country sizes and colours based on Lions success over the last decade – so the bigger and redder the country, the more successful it has been. It’s…
 
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    tcapushnpull.com

  • Social Media in the News – June

    Kellie Elmerraji
    29 Jun 2015 | 2:30 am
    Summer is here and the weather is hot. A lot of people are in vacation mode, but social media executives did not get the memo. This month was full of updates and product rollouts. But don’t let this stop you from relaxing; we’re here to make life easy by summing it all up for you! Twitter’s new character limit: Good news! In July, you will be able to send much longer direct messages on Twitter. The character limit for regular tweets will remain in place. Twitter launches Autoplay videos: Native videos, GIFs and Vines will begin to autoplay in timelines and across Twitter. They will…
  • Power of a brand in the digital age.

    Anna Forbes
    18 Jun 2015 | 9:44 am
    We often talk about the power of a brand. No matter what industry, if you can create a strong identity, connect with your target audience and stay true to that brand, you can accomplish anything. The best brands are always the ones that are in tune with what makes them unique and they stand behind that in everything they do. Case in point: General Knot & Co. Andrew and Ann started General Knot & Co. in 2010 when they left the corporate fashion world to make a mark of their own. General Knot offers limited edition, handmade ties that made from rare and vintage fabrics. They have no…
  • Paid Advertising: Frequently Asked Questions Answered

    Danielle Reigle
    10 Jun 2015 | 1:20 pm
    Recently I’ve been asked to offer clarification on the definition of paid advertising buzz words and what metrics are considered a successful ad campaign.  In our continuing effort to educate our clients, I’ve answered these common questions. What are impressions? An impression is counted each time your ad is shown on a search result page based on the keywords that are associated with your ad. Impressions help you understand how often your ad is being seen. They’re also used to calculate clickthrough rate (CTR), which is helpful in determining the effectiveness of your ads. What is…
  • Top ways that social media influences consumer behavior

    Kellie Elmerraji
    5 Jun 2015 | 9:36 am
    Social media is about much more than posting pictures and catching up with friends. Consumers are actively engaging with brands as a part of their purchasing decision. It is essential for organizations to get on board because social media is making a big impact in the following ways: It emphasizes the power of word-of-mouth. Since the beginning of time, word-of-mouth marketing has been essential if brands wanted to be successful. I know its hard to imagine, but there was a time where television, radio and the Internet did not exist. Once the Internet became popular, word-of-mouth marketing…
  • Press This Makes Blog Posting Even Easier

    Christina
    4 May 2015 | 8:42 am
    An updated feature called Press This is included in the latest WordPress update called “Powell”. To use it, go to the admin area of your WordPress site and click on Tools in the left menu. Select “Available Tools”. There, you will see Press This. Drag it to your bookmark bar in your browser window and let go. Now, whenever you see content on the web you wish to share on your site, click the Press This bookmark and it will create a new post on your blog. You can easily share news, videos, photos and more from other websites. Watch the video below for details: The post…
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    Social Media Network - Marketing

  • Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media

    25 Jun 2015 | 3:48 am
    Tsu is a great Opportunity. When I say 'Opportunity' it means 'a set of circumstances that makes it possible to do something' - Repeating this: 'set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?:First thing first get to know the Social Media Platform: TSU is pronounced as 'sue'. New York-based Tsu, which looks a lot like Facebook at first glance, only takes 10 percent of the ad revenue it generates, passing the other 90 percent back to users like…
  • How To Create And Use #HashTags - Social Media

    13 Jun 2015 | 3:19 am
    The #HashTags widespread use began with the Social Media Platform Twitter. Since then it has extended to other Social Media Platforms. In 2007, developer Chris Messina proposed, in a Tweet, that Twitter should begin 'Grouping Topics' using the 'Hash' Symbol. Initially Twitter had rejected the idea. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego. The practice of Hashtagging took off since then. Now Users and Brands employ Hashtags to cover…
  • Download Your Facebook Data Your Profile And Activity Log - Social Media

    8 Jun 2015 | 8:12 am
    Facebook is one of the most visited and most referred to Social Media Platform. The amount of Data one stores on the Platform is huge. The Lighter side of You:You had a great Dinner - Promptly your Status message says it. You simply like the sight of the Food - up goes your food dish Photo. You absolutely do not know the person - But you Wish a great Happy Birthday. You have no clue on the problem - but you wish them good health. You may not know the emotional state - but you mention that it is ok life goes on and not to be depressed. The Emotional side of You:You…
  • TSU Opportunity - Social Media

    30 May 2015 | 9:29 pm
    Below is for New Persons on TSU and Those who are new and have joined under my Referral Link as well for ALL DOWNLINES ‘CHILDREN’​#TSUOpportunityReferralLinkPervara​TSU Invite: http://www.tsu.co/PervaraKapadiaHERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:​1. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE http://goo.gl/ZKGF7Q2. For UPDATES ON OnLine Earning Join…
  • A Quick Discussion on TSU Lead Us To Understand The Feelings We Hold For TSU - May24Sunday2015 - Social Media

    24 May 2015 | 11:35 am
    Recently A Quick Discussion on TSU Lead Us To Understand The Feelings We Hold For TSU. The Question: ‘What is TSU To You’. This was ofcourse a general discussion and the people were those who have experienced TSU. They are active users. What TSU is:An OpportunityPositive Energy FamilyThis Is Free To Join. Over 3.5 Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU. The Social Media, TSU, has gained itself a definite Space. Here Brands have events and launch their Products, their 'Sneek Peeks'…
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    Paul Sutton

  • 5 Words That Need to Die in PR

    Paul Sutton
    26 Jun 2015 | 3:50 am
    Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences… Content Content marketing is just about the most overused and overhyped phrase in the public relations industry at the present time. In 2015, PR is all about the content. “We’re no longer a PR agency, we’re a creative content agency.” Pur-lease… The problem is that PR has latched onto content like a Cambodian leech onto an unsuspecting backpacker. PR is using ‘content’ as a…
  • FutureComms 15: You Can’t Handle the Truth!

    Paul Sutton
    21 Jun 2015 | 1:02 am
    Thursday morning in London was rather joyous. As I arrived at The Crystal, the venue for this year’s FutureComms conference, it was a beautiful, warm day with the sun gleaming off the glass angles of the eye-catching, post-modern building. Everything seemed right with the world. That was at 9am. By 11am, the atmosphere had dropped significantly into something tetchy, fractious and approaching volatile. It was kicked off by Chief Strategy Officer of the Content Marketing Institute Robert Rose’s assertion in the keynote that “we [marketers] are not in the business of truth; we deliver…
  • How to Prove ROI with an Actionable SEO PR Strategy

    Paul Sutton
    9 Jun 2015 | 12:24 am
    If you work in PR and you do only one thing away from your to-do list this week, make it this: download and read the new ebook from SEO PR consultant Stella Bayles. A couple of weeks ago, I wrote a post laying out why I feel that SEO is now the single greatest threat to the public relations industry. On the back of that post, I was contacted by Stella to assert that, in her opinion, the opposite is true: PR is the greatest threat to SEO. So confident is she in this, she’s written ‘Public Relations’ Digital Resolution’. Stella has spent over a decade split between PR and SEO and,…
  • Why Bad Headline Writers Need Lots of Pants

    Paul Sutton
    26 May 2015 | 10:40 pm
    I have a confession to make. Although if you’re a regular visitor to this blog, it may not come as much of a surprise to you. The fact is, I’m an awful headline writer and I don’t have a clue what to do about it. For a long time now I’ve had the sense that my blog post titles aren’t doing me any favours. I know the theory inside and out. I’ve read and experimented with all of the tips over the last few years. I’ve even taught people how to write great headlines and (enviously) watched them succeed. Give me an hour and I could teach you! But when it comes to writing blog…
  • Why SEO Companies May Seriously Damage PR Agencies

    Paul Sutton
    21 May 2015 | 3:11 am
    Digital media has long been both an opportunity and a threat to the public relations industry. For a long time it was touted that digital marketers were going to steal PR’s lunch. But it’s becoming increasingly obvious that it is, in fact, SEO agencies that are nicking food from PR’s plate while it’s looking the other way. It should come as no surprise whatsoever to anyone working in marketing communications that PR and SEO are converging. It’s been happening at least since Google introduced the Panda search algorithm update in 2011, realistically since long before then. Panda was…
 
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    Social Nerdia

  • All Things Nerdia: The Unicorn Sharing Economy, Tendr And The Rise Of The Yuccie

    socialnerdia@gmail.com (Social Nerdia)
    12 Jun 2015 | 10:04 am
    All Things Nerdia June 12, 2015 The sharing economy has created 17 billion-dollar companies (and 10 unicorns) VentureBeat Sometimes a box isn’t just a box Om.co Cities keen on 'sharing economy' but concerned about safety StarTribune Uber just launched a videogame BuzzFeed Connecting talent with opportunity in the digital age McKinsey & Company How Google finally got design FastCompany Are Google's 11 driverless car accidents scary—or really impressive? Singularity HUB Former Google architect launches location-tracking API for mobile apps VentureBeat Pinterest reveals mock-up for its…
  • The beginning of the end for anonymous apps

    socialnerdia@gmail.com (Social Nerdia)
    29 Apr 2015 | 6:48 pm
    Secret has announced that is shutting down. David Byttow, co-founder of Secret, wrote on Medium: "Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team."Secret first raised $1.4 million in a December 2013 seed round that included KPC&B and Google Ventures. This was followed by two rounds of funding that added new investors including celebrities like Joe Montana and Ashton Kutcher. In the past year and a half, Secret and similar apps like…
  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
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    Pam Marketing Nut

  • Don’t Build Your Business on Rented Social Media and Facebook Land!

    Pam Moore
    29 Jun 2015 | 10:06 am
    What happens to your anxiety level and blood pressure when you think about Facebook, Twitter, LinkedIn and Instagram going away? Does it rise? Does it stress you out? If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time. Are you building your business on digital property that you own? Or are you too dependent upon the…
  • 10 Tips to Integrate Social Media into Product Launch + 5 Foundational Elements for Success

    Pam Moore
    26 Jun 2015 | 9:45 am
    You have put your time, resource, sweat, sleepless nights and maybe even some tears into your product or business and are ready to take it to market. It’s an exciting time. It feels like your baby. You want to shout from the mountain top to the world how awesome it is. You look at all the millions and billions of people on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Periscope and the list goes on. You want to tap into the power of community. You want some social buzz. You want people to be talking about your brand. You want business results, fame and success now, right now. Slow…
  • Start with People, Not Facebook and Technology When Developing Social Media Plan

    Pam Moore
    24 Jun 2015 | 9:39 am
      What is the first thing that comes to mind when I ask you to define social media? Is it Facebook, Instagram, Twitter, LinkedIn, Periscope, or Snapchat? What if I told you that you should not be thinking about the technology first? You should be thinking about people. You should be focused on your ideal customer. Think DNA, not tools. How can you get in the head of your customer and inspire and connect with them? Your mission with social media is to figure out where your ideal customer is hanging out online and then determine how you can have the most relevant conversation with them…
  • Do You Know Your Customers as Individuals? You Should.

    Pam Moore
    23 Jun 2015 | 7:20 am
    Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there is out there about some of these important foundational business technologies, best practices, processes and methodologies, there is still a lack of substance. I recently attended the Teradata OneFest in Las Vegas, Nevada. It was an inspiring two days that…
  • 10 Simple Tips to Grow Your Email Marketing List by 400%

    Pam Moore
    18 Jun 2015 | 11:06 pm
      Many digital marketers scramble and fight for attention every day to get their message heard on the social networks. Some of them even start depending on spammy marketing and social media tactics such as tweeting 24 hours a day with automated tweets, automated direct messages, blasting Facebook business pages with too many updates, constant cat photos and word puzzles. They often dilute their brand with these silly tactics when they could be increasing brand equity and building a thriving community who is on the edge of their seat waiting for every word they say. There is also…
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    Jessica Malnik

  • Embracing Our Collective Fear Of Mediocrity

    Jessica Malnik
    21 Jun 2015 | 4:07 pm
    It’s perfectly okay to be average. This is the sentiment shared in many blog posts recently, including from two of my favorite bloggers, Jay Baer and Mark Manson. While their blog posts couldn’t be further apart, the same general theme held true. It’s about our collective fear of being average. “Being “average” has become the new standard of failure. The worst thing you can be is in the middle of the pack, the middle of the bell curve.”   If you are anything like me, your first reaction to this sentiment is to get defensive and all up on your high horse. I know what you…
  • Why Your Company’s Instagram Account Is Not A Community (And Why That’s Okay!)

    Jessica Malnik
    2 Jun 2015 | 1:54 pm
    Many companies – and social media managers- are quick to call their social media accounts their community. In 99% of cases, this simply isn’t the case. Social media sites – like Instagram- are networks not communities. That’s perfectly okay. Both networks and communities serve super useful purposes. It’s when you confuse one for the other that’s where you can run into problems, as both are suited to different underlying goals and strategies. What’s in a network? As defined by Justin Isaf, networks are large groups based around weak ties. They are exceptionally great for…
  • 5 Tips For Building Strong, Branded Communities

    Jessica Malnik
    22 May 2015 | 5:48 am
    All the right vibes. // Photo via @sarawassphoto at @cielonyc. A photo posted by DAYBREAKER (@dybrkr) on Mar 26, 2015 at 7:43am PDT Community isn’t a new phenomenon. It’s been around for centuries, well even since the caveman days. Our ancestors relied on community building to hunt, eat, and survive.  I think sometimes as community managers we get so bogged down on the day to day tactics of building a community from the ground-up for our respected organizations that we forget this sometimes. At least, I know I do. The reality is community is all around of us. Every single person wants to…
  • 3 Tips For Creating A Custom Editorial Calendar That Works For Your Business

    Jessica Malnik
    6 May 2015 | 1:27 am
    If you are anything like me, one of the toughest parts about blogging is showing up to write when you are feeling uninspired or suffering from a severe case of writer’s block. One way to keep yourself accountable is to create an editorial calendar. I know for many of you this probably sounds scary and intimidating. But, I promise it really isn’t. Most of us think about meetings and deadlines when you think of calendars. However, an editorial calendar can be a really great to way to organize your ideas, brainstorm new posts, create content bundles and just keep yourself on track…
  • What Community Managers Can Learn From Being In The Kitchen

    Jessica Malnik
    30 Apr 2015 | 3:12 am
    As a community manager, it’s really easy to get stuck in a bubble of living and breathing the communities that you manage. It can be a good idea to step outside of that bubble every once in awhile to seek out other perspectives. As someone who is a voracious reader, I do this most often by reading all kinds of books and blog posts in a variety of industries with varying perspectives. I stumbled across a particularly insightful blog post from Chef Chris Hill on Medium the other day. As someone who is a total foodie and hopelessly addicted to the Food Network, I’m fascinated to learn what…
 
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    blogs.pisocialmedia.com

  • Will Twitter take over CNN?

    pismadmin
    17 Jun 2015 | 10:53 pm
    Or has it already, and no one told a vast majority of the online junta? If you are news junkie like me, you are probably guilty of doing what I do all the time. Anytime there is a breaking news, I go to Twitter, rather than the regions’ leading news website. Digital media took away a lot from the traditional one (ad dollars being the most painful) and now it seems to be committing daylight robbery of the 15 seconds of fame from reporters and new sites as well. Sure, most breaking news on Twitter is filled with garbage these days created by wisecracks, brands with over-zealous social media…
  • Digital Marketing Tool Review – Campaign Monitor

    pismadmin
    19 May 2015 | 12:35 am
      Email marketing is and has been a cornerstone of digital marketing.  This, despite the growing prominence of social media and search marketing. Campaign Monitor here is a good way to get your email marketing strategy in shape. We recently took this tool out for a spin. Here’s what we found out. Mobile-friendly Your target audience may delete your email immediately if it is badly formatted. A KISSmetrics report reveals 89% of consumers delete a poorly displayed email when viewed on mobile. Campaign Monitor’s email builder helps you design responsive emails that look beautiful, no…
  • 10 Reasons Why Social Media for Brands is Failing in ASIA

    pismadmin
    13 May 2015 | 12:33 am
    Far too frequently have we heard “Social Media isn’t for the Asian audience”
  • 3 Sacrosanct Rules for Business Blogs

    pismadmin
    28 Apr 2015 | 5:08 am
    “Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to have a business blog, and keep it going. 1. Organisations that blog have 97% more inbound links. * 2. 67% of B2B marketers who blog get more leads. * 3. Companies that blog regularly are 13x more likely to see a positive ROI. * But hold on. Before you tell your IT guy to set up a blog and start blasting away at the keyboard, ask yourself “Am I following the 3 BIG rules of…
  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
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    Smedio - Business Ideas Worth Sharing

  • How to Create a Successful Online Business Today [#infographic]

    Douglas Idugboe
    22 Jun 2015 | 11:01 pm
    Online business success of yesterday is different today. As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business or an online one, many of thechallenges faced by an online business in terms of achieving success are substantially different from those applicable to a business of the bricks-and-mortar variety. The success factors affecting…
  • Executing Decision-Based Social Media Campaigns

    Tracy Vides
    8 Jun 2015 | 11:28 am
    Detective novelist Sue Grafton has this to say about ideas: “Ideas are easy. It’s the execution of ideas that separates the sheep from the goats.” This is precisely the problem that we marketers face when trying to execute our social media campaigns. Ideas come to us dime a dozen but what is the right way to translate them into actual posts, engagement and conversions on social media? With experience from working on all sorts of digital marketing and content campaigns, I find that it is best to break down the task into three decisions, based on specific answers to these questions:…
  • SEO: Same Concept, Different Rules

    Adam Rowles
    3 Jun 2015 | 12:43 am
    Link exchanges, guest blog posts, and articles distribution websites are all taking a toll on search engine rank for any website owner who participated in these schemes. Google is fiercely devaluing and even manually penalizing websites for what were once common practices in the SEO market. In October 2013, Google took away 80% of keyword data from Google Analytics. No longer can you purely focus on keywords, but you have to analyze landing page data and look at the user experience. If you don’t change your approach to SEO, you’re risking severe penalties that can take a year to…
  • Top 5 Tips for Creating Effective Visual Communications

    Tony Bridgeman
    26 May 2015 | 10:21 am
    Why are visual communications important? At one time or another, a parent or colleague probably told you, “It’s not what you say, it’s how you say it.” This maxim holds true to a great extent in visual communication. No matter how important the message, if it is conveyed poorly, people won’t read it, remember it or react to it. Here are five critically important design elements to keep in mind when working on your visual communication: 1. Color Selecting a visually appealing color palette not only makes a message more readable, it can reinforce or even provoke the emotional response…
  • How to Make Mobile Visitors Buy More

    Douglas Idugboe
    22 May 2015 | 10:40 am
    Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the intelligent digital entrepreneur. The question now is, is your website ready for mobile visitors? If it is, the next question would be, is your website set up for mobile conversion? If you…
 
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    pepperitmarketing.com

  • Choosing the type of Facebook Group for your group’s needs

    Kathy Colaiacovo
    27 Jun 2015 | 1:00 am
    Many business owners offer private or exclusive Facebook Groups as a way to connect people in their group programs and offer them a way to network with one another; they support each other and they learn and grow. A top question I am asked by a lot of our clients looking to start groups for their coaching clients is: What kind of Facebook Group do I make? There are 3 privacy options for groups: Public, Closedand Secret. And there are some key differences in each that will determine what one to use. When looking at this chart below you will note a key difference for groups: who can see member…
  • Can you Spot the Marketing Error in this Image?

    Kathy Colaiacovo
    23 Jun 2015 | 1:00 am
    Seriously… I Cannot Believe Someone Needs this type of Marketing Lesson! Can you spot the error? Okay, so I realize that as a Marketing Specialist, I have more knowledge than some people in this area…especially business owners and professionals who have not taken the training I have. It’s the norm…just as they have more skill than I in their area of expertise. But when I spotted this Marketing No-No last week when out walking my dogs, I was shocked. I could not believe this professional was actually doing it! I walked by it a couple days hoping it would get fixed. Nothing. Nada. It…
  • An Interesting Timeline of the Evolution of Social Media

    Kathy Colaiacovo
    20 Jun 2015 | 1:00 am
    I was reading an article online this week and stumbled across a story and timeline on the evolution of social media, and how it has really been evolving since the 1970’s. As we know it today with Facebook, LinkedIn and Twitter, Social Media looks like one thing but the reality is the history can be traced back to the creation of tools and systems that allowed people to talk and chat with one another via the internet and computers – news groups, listservs, chats and instant messaging. One can only wonder what we will be using and doing in 10 years, 20 years or even 30? Some days I…
  • How Email Marketing can Grow your Business

    Kathy Colaiacovo
    16 Jun 2015 | 1:00 am
    Here is a Prime Example of how Email Marketing can Grow your Business. Email Marketing keeps your Business and Brand Top of Mind with Subscribers. I am certain you have heard this as one of the reasons why businesses use email marketing and send newsletters. The # 1 why is that it works! Email Marketing can help the business with building leads, sales and creating relationships that ultimately lead to sales. Here’s a perfect example of how you can get new business from your newsletter and email marketing – even after years. When I work with clients, I add them to my newsletter and…
  • Timing is Everything: When to Post on Facebook

    Kathy Colaiacovo
    11 Jun 2015 | 1:00 am
    Timing is Everything – especially when to post on Facebook Fanpage Karma recently shared some stats and numbers on timing of posts on Facebook. In the last 6 months, many pages have seen a huge decline in reach of their content on Facebook. If timing can help boost our reach, we need to know as much as we can to play the game to see results. Timing is Everything … (A great song by the way from a movie I love – Country Strong with Tim McGraw and Gwyneth Paltrow) and if we can play our cards right then it may see results. So what tips can I share on timing? The First Minute Counts the…
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    Prepare 1

  • The Future of B2C Content Marketing

    Blair Evan Ball
    25 Jun 2015 | 4:55 am
    What are the B2C trends? What’s the best B2C content for your brand? What’s your future as a B2C content marketer? What B2C content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at 57%, but gaining quickly. Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among…
  • How B2C Marketers Use Content Successfully

    Blair Evan Ball
    18 Jun 2015 | 5:05 am
    Do B2C content strategies differ from B2B? How effective are your tactics? What’s the best content for a B2C marketer? A large percentage (71%) use visual assets in their social media marketing. Close behind was blogging (70%). Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among B2B (12%) than B2C (9%). The self-employed are more likely to useblogging (79%) than businesses with 1000+ employees (54%). MOST IMPORTANT CONTENT We…
  • How B2B Marketers Use Content Successfully

    Blair Evan Ball
    12 Jun 2015 | 5:05 am
      Do B2B content strategies differ from B2C? How effective are your tactics? What’s the best content for a B2B marketer? A large percentage (71%) use visual assets in their social media marketing. Close behind was blogging (70%). Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when compared to B2C marketers (64%). Podcasting is also more common among B2B (12%) than B2C (9%). The self-employed are more likely to use blogging (79%) than businesses with 1000+ employees (54%). MOST IMPORTANT…
  • Time Commitment of Successful Social Media Marketers

    Blair Evan Ball
    5 Jun 2015 | 4:55 am
      How much time do you spend on social media daily? Weekly? Is there a correlation between time spent and results? According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year. Micro-blogging, which includes Twitter, is also up slightly to 0.81 hours per day, and now accounts for about 13 percent of total…
  • Social Media Challenges of a B2B & B2C Marketer

    Blair Evan Ball
    29 May 2015 | 1:01 pm
    Are the roles of B2B vs. B2C different in Social Media? Do certain platforms work better for B2B? What about B2C? Does experience play a role? How about time spent? Recently two studies were conducted about the role of social media in B2B and B2C. One thing is clear whether you are a B2B company (Business to Business) or B2C company (Business to Consumer). Lack of a written strategy along with tactics is costing you and your business. Success or Failure is rarely a wide gap between daily activities. It’s paying attention to: Detail Being Flexible Having clear goals Having a clear…
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    Leader Networks blog

  • 6 Things Rock-Star Community Managers Never Do

    Vanessa DiMauro
    24 Jun 2015 | 5:53 am
    Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing we haven’t done (until now) is look at community management from the inside out – from the community manager’s perspective. It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd,…
  • 8 Ways to Use Social Media to Drive Engagement

    Vanessa DiMauro
    12 Jun 2015 | 10:18 am
    Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it really that easy or is this a rerun of Field of Dreams? Build it and they will come has never panned out online. We tried this with online communities and the internet is awash with digital litter of empty forums and unanswered questions. Yet, we are at it again building…
  • Why Building Social Capital Matters In Business

    Vanessa DiMauro
    9 May 2015 | 7:50 am
    I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue had a different focus, the common theme across them all is that to succeed using social channels, one needs to be intentionally focused on relationship building. The strength of your relationships – the trust you build on and offline – translates into your strategic value. Your…
  • “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

    Vanessa DiMauro
    2 Apr 2015 | 5:04 am
    I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. A clearly-articulated strategy and well-defined goals are key elements of business success. To be worth the time and effort, every business activity should contribute to moving the organization in the right direction and…
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
 
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    Wakeman Agency

  • Do You Kiss on the First Date?

    wake101
    26 Jun 2015 | 4:00 am
    Money. It’s one of the last remaining untouchable topics in a society where ever fewer subjects are considered taboo. But for nonprofits with goals, objectives and missions to realize, being gun-shy about dollars and cents can be a recipe for stagnation or failure. The post Do You Kiss on the First Date? appeared first on Wakeman Agency.
  • Staying Instagram Relevant

    wake101
    23 Jun 2015 | 4:00 am
    So you’ve launched an Instagram account, and your organization has announced it to the world. Your key stakeholders have been informed, and you have shared the good news about your expanded online presence to friends, followers and fans on your other social media channels. But what now? The post Staying Instagram Relevant appeared first on Wakeman Agency.
  • Help, My Board Won’t Fundraise!

    wake101
    19 Jun 2015 | 4:00 am
    Being a Board member of a nonprofit organization is no small task. In general, Board members are responsible for governance and support – at the most basic essence, dotting the I’s and crossing the T’s legally, financially and ethically, while facilitating operational and administrative needs. The post Help, My Board Won’t Fundraise! appeared first on Wakeman Agency.
  • Getting Instagram Ready

    wake101
    16 Jun 2015 | 7:14 am
    Facebook, Twitter and LinkedIn. These popular social media sites represent the grand triumvirate of all things social, covering community building, news gathering, topic trending, and professional bridge-building and networking. The post Getting Instagram Ready appeared first on Wakeman Agency.
  • June 2015 Newsletter from The Wakeman Agency

    wake101
    15 Jun 2015 | 11:24 am
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post June 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • ACC: Our Stakeholders Are Beginning To Lose Faith In The Legal Profession [#LMAP3 Recap #2]

    Nancy Myrland
    24 Jun 2015 | 7:54 am
    Yesterday, I recapped Akin Gump’s Toby Brown’s remarks from the recent #LMAP3 conference I attended in Chicago.Toby and Amar Sarwal, Vice President and Chief Legal Strategist for the ACC (the Association of Corporate Counsel), shared opening keynote duties. Toby gave the state of the 3 Ps this conference addresses, which are:PricingProcess Improvement, andProject Management…and Amar Sarwal delivered a bit of direct, sobering commentary and advice from in-house counsel to attendees when he delivered his talk titled The Future of Legal Services: An In-House…
  • Lawyers Have A Hard Time Dealing With Change [#LMAP3 Recap #1]

    Nancy Myrland
    23 Jun 2015 | 1:06 pm
    I just attended the LMA, or Legal Marketing Association’s, 3rd annual P3 Conference in Chicago. It was sponsored by the LMA Client Value SIG, or Shared Interest Group. This year’s co-chairs were Keith Maziarek, Sr. Manager, Strategic Pricing for DLA Piper, & Purvi Sanghvi, Director of Strategic Planning with Paul Hastings.First, A Little HistoryMany of us who grew up in sales and marketing studied the 4 Ps of “The Marketing Mix,” which are:ProductPricePlacePromotionThey were invented by Jerome McCarthy in the ‘60s, and made famous by Phillip Cotler in his book, Principles of…
  • #LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

    Nancy Myrland
    12 Jun 2015 | 9:53 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both! Today’s question was posted in a legal marketing group I am a part of on Facebook. A well-known legal marketer asked if anyone had practice area Twitter accounts, and, if so, who posted the updates? Here is my advice:I think practice or industry group Twitter accounts can be very effective. There are so many…
  • Lawyers, It’s Time. It’s Been Time For A While.

    Nancy Myrland
    11 Jun 2015 | 9:57 am
    I am finishing three days of attending legal marketing and business development conferences in Chicago.The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better.The second conference is The LSSO Raindance Conference, hosted by LSSO, or the Legal Sales and Service Organization. As the name implies, this conference is for those of us who care about business development and sales in the legal profession.The Way We Do…
  • #LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

    Nancy Myrland
    22 May 2015 | 9:58 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. You have a choice…either listen to this post in the podcast player below, read it below that, or both! Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and that is:“How do I go from people visiting my bio or blog posts on my website, to actually developing client relationships with them?”It gets down to this: How do you make your…
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    Digital Pivot RSS News Feed

  • Use Messenger without Facebook

    Jessica Cherok
    29 Jun 7804 | 6:35 am
    Summary: Apparently there are people in the world who don’t have Facebook accounts, but would still like the convenience of messaging each other. And for some reason using IM or email just isn’t satisfying them.
  • The 140 Character Limit Does Not Exist... Kind of.

    Paige Brooks Briggs
    29 Jun 7792 | 6:34 am
    Summary: The Twitter Gods have heard our cries – kind of… Before you are jumping for joy there’s a catch. It’s not tweets that the limit has been removed from but DM’s are not restricted to 140 crammed characters.
  • #LoveWins The Internet

    Jennifer Graber
    29 Jun 7659 | 6:35 am
    Summary: Friday was a big day in the world of news. J.K. Rowling announced a new Harry Potter related story…wait, that’s not it. Well, that did happen but that was far from the news that took the digital world by storm. Unless you are living under a pretty big rock you heard the news Friday that shook the United States, and the world.
  • Reddit Shuts Down Bullying Forums

    Jessica Cherok
    29 Jun 2466 | 6:34 am
    Summary: Reddit has taken a big step in its attempts to prevent online bullying on its site. The social media site has shut down several forums and subreddits for trolling and abuse. In May, Reddit announced that forums harboring harassment would be shut down.
  • Are Millennials Shunning Social Media?

    Jessica Cherok
    26 Jun 2015 | 6:06 am
    Summary: For quite a while now, it was believed that millennials didn’t look at privacy online the same way older generations did. Millennials understood that in order to have certain features online – custom experiences, online socializing – that a level of personal privacy had to be given up.
 
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    Buzzom

  • Why Digital Media Agencies need Social Media Monitoring

    admin
    22 Jun 2015 | 5:19 am
    Be it directly or indirectly, every company as an intricate connection with social media. In case of digital media agencies it is an indirect process, considering the company that hires them is solely dependent on them for their online activities. This can be a dangerous task, especially if the agency themselves don’t have their goals sorted. Social Media Monitoring can be of great help in such cases. It not just helps understanding the market better but also allows the agencies to reach out to influencers, listen to conversations around the topics of interest, keep and eye on…
  • Anshu Jain and Jürgen Fitsche Resignation. The Mystery Unfolds.

    admin
    8 Jun 2015 | 4:05 am
    After a serious of mistakes and inappropriate decisions, Deutsche bank has finally levied multiple penalties on the duo CEO Anshu Jain and Jürgen Fitsche. This has eventually led to a sequential resignation by the two, with Mr. Jain resigning by the end of June and Fitsche resigning after the annual shareholder meeting, next May. As much as this came as a shocking story in the history of banking and business, it caused an equal impact on social media as well. Twitter, news and other channels were flooded with messages about the sudden resignation by the duo. Here’s a look at how the…
  • 5 Common Evil Habits That Every Successful Businessman Has

    admin
    5 Jun 2015 | 6:36 am
    1. Insult Is Their Food Most people say one should be oblivious about the comments passed by others and keep moving ahead to achieve success. I say it is a completely wrong notion. In fact this is most common among great people; they do take insults and criticism very deeply, but do not allow it to affect them negatively. Instead, these leaders have the ability to convert criticism into boosting agents, which allow them to challenge themselves and make things better. Demotivation is a not a word you would find in their dictionary! Source: matemwevillas.com 2. Pride Too much pride can lead to…
  • Google’s Top 10 Criminals List Includes PM Narendra Modi!

    admin
    3 Jun 2015 | 10:55 pm
    A huge uproar on Twitter happened just yesterday and has spilled its effects to today as well. Call it an algorithm gone wrong for the internet giant, or call it a mere coincidence, but the citizens of India were surely angered to see their Prime Minister’s name with the names of some of the most dangerous criminals in the world. It initially started off as a note for Google to ‘let them know’ about this mistake and later almost became an attack on the largest search engine. In the past a similar incident had occurred when Michelle Obama’s name had been listed in a…
  • #SpellingBee: Kids Who Know the Dictionary By Heart!

    admin
    29 May 2015 | 2:07 am
    For those of you who do not know, Spelling Bee is an English, spelling competition held in the US, which provides a platform for students to show their talent with words. This year the results left the entire nation stunned. Vanya Shivashankar and Gokul Venkatachalam, both Indian Americans, stood as the joint champions of the show, carrying pride not just for themselves and their family but also for India.  What is fascinating about this competition, is the fact that the children participating in the show require to spell some immensely tough words, which might be a difficulty for even…
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    Sean Clark

  • How to Blog More Effectively for your Business

    Sean Clark
    29 Jun 2015 | 1:53 am
    Blogging is often seen as mystical thing. Performed by many, perfected by few. Some have built everything they have from their blog. Others have used their blog to globalise their existing business. What have these people all got in common? And what can you learn from them so you can achieve similar goals? They all write… It’s as simple as that. Most write something everyday. They don’t publish everything they write, but they write nonetheless. When we start out, our writing is typically rubbish. As we progress it improves. That progression can only come from regular…
  • 7 Marketing Questions You Need To Answer

    Sean Clark
    27 Jun 2015 | 3:35 am
    Episode 65 of The Small Business Marketing Report Podcast This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”. Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence or two, but nevertheless powerful and thought provoking. A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case. He raises 7 questions about marketing,…
  • Where Do Digital Marketing Companies Do Their Marketing?

    Sean Clark
    15 Jun 2015 | 12:23 am
    Digital marketing agencies spend their time advising clients to market themselves online. But where do agencies spend their time and money when it comes to marketing? Oursocialtimes and Constant Contact surveyed 130 UK based digital marketing companies to find out. Amongst the questions they looked at where digital marketing agencies get their insights. The type of marketing that they take part in. How effective they find various marketing channels. Why they use specific channels and how much they spend on each. You can download a full copy of the survey here, below is a summary of the…
  • A CRM System: The Most Important Tool Your Business Can Implement

    Sean Clark
    13 Jun 2015 | 2:54 am
    Episode 63 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we discuss Customer Relationship Management systems. Often talked about, misunderstood and rarely implemented. The most important tool a business can put in place is a Contact Management System or CRM. Before you put a CRM system in place you should understand how you want to use it. Also, what you want to get back from the CRM. Many companies install complex solutions, at a cost, that is beyond their business requirements. When implemented well a CRM can provide valuable insights.
  • Do Pop Ups Increase Email Subscribers Rate?

    Sean Clark
    30 May 2015 | 3:48 am
    Episode 62 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we discuss the use of pop ups to increase email subscribers and downloads. For some these are an annoying fact of the modern web and get in the way of the user journey. For others they are a valuable contributor to increased email subscribers and conversion rates. We discuss the pros and cons, with a mix of research to help you make your mind up. In addition we provide some suggestions for the more popular pop up applications available online. Pop up applications to increase…
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    L2: Business Intelligence for Digital

  • Who are the 1% in Digital Media?

    Elisabeth Rosen
    29 Jun 2015 | 12:13 pm
    In 2009, Americans spent more time watching TV than any other form of media. Six years later, digital platforms have taken over. Digital accounts for 47% of media consumption, more than any other format. As media companies seek to adapt to the changing environment, some have been far more successful than others.  L2’s Intelligence Report: Media Winners & Losers – released today – analyzes the “class system” prevalent in today’s media landscape. The upper classes (“One-Percenters,” “Mass Market” and “Luxury”)…
  • Four Mobile Fundamentals for Retailers

    Marian Berelowitz
    29 Jun 2015 | 7:40 am
    Brands must embrace a mobile-first approach if they hope to align with current consumer expectations and habits. For retailers in particular, mobile offers substantial opportunity to drive brand loyalty, boost foot traffic and expand basket size. Even as mobile sites become more sophisticated and user-friendly, a good number of brands are still under-investing in mobile capabilities. L2 researchers still encounter some hiccups — broken videos, inaccurate geolocation or broken store locators, and broken links that work on desktop sites — that undermine the mobile experience and…
  • Scott Galloway in Cannes: What are the Most Valuable Companies?

    Homa Zaryouni
    29 Jun 2015 | 6:45 am
    L2 Founder and Chairman Scott Galloway has long predicted the winners and losers of technology and retail. Some of those predictions have been wrong (Pinterest and Twitter’s decline) and others right. Onstage at Cannes Lions, Galloway presented his take on which three companies would be the most valuable in the world: Uber, Facebook, and Apple. Facebook: Not only has Facebook’s revenue surpassed the entire magazine industry, this online mogul has implemented one of the most successful pivots and bait & switches in the entire world. After convincing brands to build up their…
  • How Luxury Hotels Can Appeal to Millennials

    Homa Zaryouni
    26 Jun 2015 | 12:57 pm
    Marriott expects millennials to make up to half its guests by 2020 and is revamping its strategy to attract them. Unlike the boomers, millennials are not attracted to a cookie-cutter, consistent experience when they travel. Marriott’s partner in this endeavor, consulting firm Farenheit 212, believes that millennials can best be reached through storytelling that describes the value of product. They appreciate organizations that have strong connections to local communities and respect entrepreneurial talent. Marriott decided to incorporate these ideas in their business a few properties at a…
  • Interracial vs. Gay Marriage: Two Years vs. Two Decades.

    Homa Zaryouni
    26 Jun 2015 | 11:38 am
    In an interview with Ogilvy.do at Cannes Lions this week, L2 founder and chairman Scott Galloway said that despite the existence of cyber-bullying the Internet does more good than harm. One of the benefits of living in a digital age is that people are more open to changing their minds on social issues, as witnessed in today’s long-overdue Supreme Court ruling. The American public’s view of gay marriage changed dramatically over the course of two years: 28 states legalized it between 2013 and 2015. Interracial marriage, however, took two decades for the American public to accept. See full…
 
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    Digital Diva

  • Festival Outfit from New Look

    Digital Diva
    10 Jun 2015 | 12:19 pm
    It’s festival season…and hopefully this year, the sun will shine! It’s not looking too bad at the moment… Whether you’re going to Latitude next week, Glastonbury in a few weeks time, Creamfields in August or just your local fête…we’ve got an ace one called Chapel Allerton Arts Festival – the ‘village’ (suburb of Leeds) turns into a giant festival for the weekend…then I reckon New Look have just the outfit. As you know, they are one of my fave high street stores so I happily took up their challenge of finding my perfect…
  • Wanderlusting on a Wednesday

    Digital Diva
    3 Jun 2015 | 12:00 am
    I don’t have a holiday booked at the moment. I KNOW!!! Very unlike me. I have been abroad four times so far this year, so I’m not exactly going to win a “poor ol’ me” contest   My travel bucketlist destinations are Peru, Japan and the Arctic Circle…but if I were to book a holiday right now? Probably a week in Italy. I love Italy (but I think you already know that). Ruth from A Model Recommends posted about her current holiday wishlist…loving the look of Poggio Piglia in Siena. Speaking of Italy, Lucy from La Lingua’s photos from Bergamo…
  • Eating too much and pinning ALL OF THE THINGS

    Digital Diva
    31 May 2015 | 4:19 am
    This week I’ve mostly been eating chocolate…some at the Hotel Chocolat Book Launch…but mostly just everyday, eating way too much chocolate. Seriously, what’s gotten into me?! It’s like my body thinks it’s going into hibernation and needs to eat anything and everything high in calories. Maybe it’s because I’ve been back working at Dowsing & Reynolds HQ again this week. Nah…I love working with for my hubby! I’ve been pinning like a demon this week. If you’re after some interiors inspiration, check out Dowsing &…
  • A New Way Of Cooking With Chocolate by Hotel Chocolat

    Digital Diva
    31 May 2015 | 3:21 am
    Hotel Chocolat launched their new book A New Way of Cooking with Chocolate and invited a few of us to the launch at their Roast & Conch restaurant in Leeds. We sampled a few of the dishes from the book (most of which you can also order in the restaurant) and here’s what I’d recommend and which didn’t do it for me… For me, it was all about three dishes… the Mac & Cheese Pies: Mac & Cheese can be a bit much for a full dish, but I love the taste…so these Mac & Cheese Pies were a real winner for me! Pastry AND Pasta?! That’s a double carb…
  • Great New York Eateries, the best London brunch spots & more

    Digital Diva
    27 May 2015 | 12:15 am
    Happy Wednesday all! Wanderlust Wednesday actually…post any of your favourite travel blog posts in the comments – either your own or someone else’s! I’ve read some great travel blog posts this week… I’ve never been to Devon…or Cornwall! Can you believe that?! I’m fairly well travelled…but not to that part of our own lovely country. I hope to remedy that soon. I’ll be taking note of Suze’s 5 Unmissable Places to Visit in South Devon. If you’ve got a trip to the Big Apple planned any time soon, I suggest you check out these…
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    ansarada » M&A News

  • Mergers and acquisitions: deals, people June 15-19 2015

    Brett Cole
    18 Jun 2015 | 10:01 pm
      DEALS Martha Stewart Living Omnimedia is close to selling itself to Sequential Brands Group, an acquisitive retail-licensing company, reports the Wall Street Journal. Cox Automotive, a provider of digital marketing and e-commerce services for the automotive industry, said it would buy Dealertrack Technologies for $4 billion in cash, reports the New York Times Dealbook. […] The post Mergers and acquisitions: deals, people June 15-19 2015 appeared first on ansarada.
  • Technology deals, people, news: June 15-19 2015

    Brett Cole
    18 Jun 2015 | 9:29 pm
    Softbank’s robot Pepper Deals   Shares of Fitbit soared in their trading debut on Thursday, even after the company priced its initial public offering above an already heightened range, reports the New York Times Dealbook. The shares opened at $30.40 on Thursday morning, up 52 percent from the I.P.O. price of $20. They closed up […] The post Technology deals, people, news: June 15-19 2015 appeared first on ansarada.
  • In Asian mergers and acquisitions, document access and reporting analysis are key

    Brett Cole
    17 Jun 2015 | 9:54 pm
    Mergers and acquisitions due diligence in Asia has rapidly become like M&A in other parts of the world. Dealmakers in Asia are now concerned about data room security, making deals in the region formalized processes, less like the old days of a handshake sealing an agreement. Still, Julie Lin, an ansarada client services executive, says there […] The post In Asian mergers and acquisitions, document access and reporting analysis are key appeared first on ansarada.
  • North America, North Asia boost their share of global investment banking revenue

    Brett Cole
    17 Jun 2015 | 12:29 am
    North America is where the majority of global investment banking revenue is being made. The U.S. and Canada accounted for 56 percent of investment banking revenue worldwide between January 1 and June 12 this year, according to data from Dealogic. That is the highest share of investment banking revenue by the region in that period since […] The post North America, North Asia boost their share of global investment banking revenue appeared first on ansarada.
  • Fintech poses a threat even to mighty Wall Street firms

    Brett Cole
    15 Jun 2015 | 11:47 pm
    Invoice2go founder Chris Strode   If you think the revolution in financial technology is a passing fad, the news the mighty Goldman Sachs will offer consumer loans through an app and a website should convince you. As much as many gripe Wall Street has not changed despite government hearings, regulatory investigations and tens of billions […] The post Fintech poses a threat even to mighty Wall Street firms appeared first on ansarada.
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    Voices of the Past

  • Can you spot the historic inspiration for the Voices of the Past logo?

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    20 Jun 2015 | 10:22 am
    When I looked into a new logo for Voices of the Past, I wanted something that represented both history and technology.  I discovered the graphic above while visiting the Minnesota Archaeological Society website, and something about it struck me. Check out the tailfeather of the bird on the right. Does is remind you of any new … Continue reading Can you spot the historic inspiration for the Voices of the Past logo? →
  • Tips on Creating a Large Family Tree for a Gift (with templates)

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    10 Jun 2015 | 8:46 am
    By Suzie Kolber A large family tree framed and presented as a gift is a wonderful way to honor a person. It is the ideal choice for a milestone birthday or anniversary and has a lot of meaning. It can be difficult to choose the right template with so many options. The right one for … Continue reading Tips on Creating a Large Family Tree for a Gift (with templates) →
  • Traits of an e-newsletter worth staying subscribed to

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    30 May 2015 | 11:49 am
    Someone asked me recently to name examples of good email newsletters. I have to admit I scratched my head a bit on that one. In the last two weeks I used Gmail filters to effectively get rid of 90% of my subscriptions. Boy has my life improved! A lot has changed on the e-news front in … Continue reading Traits of an e-newsletter worth staying subscribed to →
  • The Burning of Columbia uses digital media to commemorate history

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    24 May 2015 | 1:38 pm
    Subscribe on  ITUNES Connect with Voices of the Past about #digitalheritage on Twitter at twitter.com/heritagevoices Linkedin at linkedin.com/in/jkguin Have you ever dreamed of what it would be like to go back in time to take part in a historical event? In this podcast, we’ll meet someone who has been involved in helping many folks do the … Continue reading The Burning of Columbia uses digital media to commemorate history →
  • Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    3 May 2015 | 2:28 pm
    The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick I’ve been working in (and with) social media for several years now. Despite all the emerging services, there’s been very little that’s actually new in approaching it. Guy Kawasaki is someone I respect, and it’s the reason for looking … Continue reading Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook →
 
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    Digital Jungle

  • Digital Jungle Wins Tourism Holdings Limited

    Eliot Liang
    24 Jun 2015 | 9:39 pm
    Sydney, AUSTRALIA, June 25th 2015 Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today the signing of an Agency of Record with Tourism Holdings Limited that appoints Digital Jungle as their Digital Agency for the next year. Tourism Holdings Limited (thl) is Read More The post Digital Jungle Wins Tourism Holdings Limited appeared first on Digital Jungle.
  • How Western Brands can Benefit from TMall Global

    Meg DeJong
    10 Jun 2015 | 12:30 am
      China’s biggest e-commerce retail service, TMall Global, is leading the way in SEO. Although TMall is a service provider that operates without a company or overhead cost, they have been overwhelmingly successful in attracting business. TMall works with Western companies to help them boost their brand image and sell foreign authentic goods to the Read More The post How Western Brands can Benefit from TMall Global appeared first on Digital Jungle.
  • Strategic Alliance of Baidu and Taboola

    Meg DeJong
    24 May 2015 | 5:52 pm
      This week, Chinese search engine giant Baidu and content marketing firm Taboola made news when they announced their strategic partnership. Working together, these two companies can enhance the services that the other provides. But what do these companies each do separately? Baidu’s Success In the simplest terms, Baidu can be thought of as the Read More The post Strategic Alliance of Baidu and Taboola appeared first on Digital Jungle.
  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
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    Sprout Social

  • 15 Instagram Marketing Tips for Engagement

    Alicia Johnston
    29 Jun 2015 | 1:56 pm
    Referred to as “the king of social engagement” by Forrester, Instagram enables brands to share photos and videos with fans on a platform that boasts an average per-follower engagement rate of 4.21%. As you create an Instagram marketing strategy for your brand, engagement should guide your plans for content, community management and more. To help you on your way, we’ve gathered some of the best Instagram marketing tips for growing an authentic and engaged following. Read on for our take, and add your own advice in the comments. 1. Be Consistent Post fresh content on a regular basis,…
  • Social Media Etiquette and Best Practices

    Sarah Nagel
    25 Jun 2015 | 10:43 am
    Social media etiquette and best practices for each channel are becoming more and more important with the increase of users and content posted on social channels. While some may see the Internet as a lost cause for civility and politeness, there’s still an unspoken responsibility for professionals in the industry to maintain some sense of order. As social media/community managers there has probably been more than one instance where you’ve cringed at the format of a post. With knowledge of settings and algorithms, it’s hard not to critique every piece of content you see, as well as…
  • Building an Employee Advocacy Program to Gain Trust & Drive Referrals

    Greg Tirico
    23 Jun 2015 | 5:00 am
    So you’ve decided to roll out an employee advocacy program. Smart move. One of the biggest benefits is getting your brand in front of a large, trusted audience. In fact, according to Nielsen, 84% of global respondents said recommendations from people they know are still the most influential—ranking word of mouth marketing the No. 1 most effective form of advertising . No doubt, this is a large initiative for your organization, so here are five tips that will help keep you on track as your program takes shape. 1. It’s an Employee Advocacy Program—Treat It Like One Program…
  • 17 Powerful Facebook Stats for Marketers and Advertisers

    Jennifer Beese
    20 Jun 2015 | 10:00 am
    Every second there are 20,000 people on Facebook. That number alone makes it a valuable website for marketers, whether you’re promoting a service, releasing a product or conducting market research. What began as a way for college students to connect has grown into one of the world’s largest social networks, and one of its greatest marketing resources, too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform. Here are some important Facebook statistics—broken down by users, Pages, ads, geography and…
  • Agency Insight: Keeping Your Social Team Nimble Amid Growth

    Anna Washenko
    19 Jun 2015 | 9:00 am
    Finding the right combination of personalities and skills for your agency’s social media team can seem like an act of staffing wizardry—especially with resources at a premium. But it’s imperative to strike a balance so that your team can execute great campaigns, both for your clients and for your own social presence. To help managers optimize their social teams for success, we asked four professionals out in the field for some advice. Below are their thoughts on how to assign responsibilities, how to avoid burnout and how to plan for future growth. Putting Clients First…
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    Carrot Communications

  • Broken promises: what happens when brands let fans down?

    Gemma Storey
    24 Jun 2015 | 5:52 am
    Batman: Arkham Knight is one of the most anticipated games of the year, yet its release has been met with a tide of social media scorn as many PC players find significant issues with performance. It turns out that the developer, Rocksteady, worked with an external development partner for the PC port of the title, and it’s now working with it to fix the issues. That hasn’t stopped people from taking to social media to criticise the developer, or to Steam and Amazon to leave negative reviews of the game. “Some players had expected issues after Warner Bros. Interactive Entertainment…
  • PR: it takes all sorts

    Gemma Storey
    1 Aug 2014 | 6:51 am
    Having just read Rebecca Reid’s experience of working for an unnamed public relations firm, I feel the need to give her points some consideration. First, it kind of goes without saying that the Telegraph article describes her experience, and that just because other people’s experiences may be different, it doesn’t invalidate her own. (Second, I really want to know which PR agency this was, but then I am very nosey.) Look, PR isn’t for everyone, but not all PR agencies are the same. Whom do you serve? You have your huge, multi-national conglomerates that seem to work across every…
  • Mindfulness at work: five ways it can help

    Gemma Storey
    16 Jul 2014 | 12:30 am
    Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help marines control stress. “Mindfulness is about managing the monkey mind.” (Rasmus Hougaard) Stopping us from continually pinging back and forth from one thought to another, from one task to another – even if it’s just switching between…
  • The slow death of productivity: work smarter, not harder

    Gemma Storey
    17 Jun 2014 | 8:32 am
    Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this feeling of busyness often leads to the death of productivity. 1. Letter trays I am firmly of the belief that letter trays were invented by a person fully intent on destroying my last vestige of organisational zeal. That’s why my triple stack of Satan’s desk equipment is now…
  • Anatomy of a crisis: LA Clippers

    Gemma Storey
    12 Jun 2014 | 6:57 am
    It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted a photo of herself with Magic Johnson on Instagram). A four-day crisis for the LA Clippers brand 26th April When celebrity news site, TMZ, reported racist remarks made by a the owner of an NBA team – and posted the audio recording to prove its allegations, it…
 
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    socialmouths

  • You’re looking for Reach, Engagement and Sales in all the Wrong Places

    Francisco Rosales
    4 Jun 2015 | 8:38 am
    It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. But, are you sure that’s the most effective way to grow your business? What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers? I’ve been pushing email over social media for years now, that’s why I loved this infographic from Devesh Khanal and wanted to share it with you. The reason I like it is because…
  • 5 Key Elements of a High-Converting Facebook Ads’ Landing Page

    Jim Belosic
    26 May 2015 | 7:19 am
    Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service? If so, would you like to improve the conversion rates of those landing pages? Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process…
  • 5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

    Anna Guerrero
    12 May 2015 | 8:33 am
    Have you noticed how visual social media is these days? It’s not just about text updates. Everything has an image, graphic, or video. But there’s a reason why. Visuals grab us like nothing else. In fact, our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words. But what do you do if you’re not an artist? A lot of us find design time­ consuming, or just plain hard to do. Well then, do you hire an artist? But what if your budget isn’t big enough to justify that added expense? Take a deep breath. You’re about to…
  • How to Optimize Your Welcome Email to Make the First Sale

    Francisco Rosales
    27 Apr 2015 | 8:22 am
    The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business. Why? Very simple… The one message every single person expects from you is a welcome email. They all know it’s coming. The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook. This is why, according to EasySMTP, welcome emails have 86% higher unique open rate 196% higher unique click rate Welcome emails have 86% higher open rate and 196%…
  • The 9 Fundamentals of Executing A Successful Email Marketing Campaign

    Paras Arora
    16 Apr 2015 | 10:13 am
    No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined. So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission. How? By aligning your offerings to the persona of your customer. In…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Examples of Short Contractor Videos

    David Chism
    23 Jun 2015 | 12:58 pm
    In this post, I am doing something a bit different. I have talked to many of my clients over the years on using video in their marketing. This can be a tough one for many of you reading this to swallow. So what I’ve done is tried to make this a bit easier for you. I have linked up a number of different types of videos used by others in the industry (and similar industries). I hope these videos will help inspire your team to begin creating great content for your prospects. The more you can embrace videos and their growing power in today’s online marketing world, the more business…
  • Is Branding Only for Large Companies?

    David Chism
    10 Jun 2015 | 1:29 pm
    If you own a small to medium size contracting business, chances are you have heard marketing professionals tell you that you need to build your brand or invest in branding your company. Hearing that you need to “do” marketing to build your brand does not sound good to most of you, because you are thinking, “Yeah but I need my phone to ring today!” I am right there with you. Getting that phone to ring is the lifeblood of our businesses, right? If that phone is not ringing, my guys are not working! The title of this blog, “Is Branding Only for Large…
  • GuildQuality for 3rd Party Reviews and Customer Feedback

    David Chism
    19 May 2015 | 5:01 am
    I have known about GuildQuality for a number of years now, and I really do like what they are doing in the contracting market. Online reviews have become more and more popular but getting those online reviews have been a real pain for many contractors, so I have a growing number of customers now using and enjoying the features GuildQuality has to offer. Some of you might be familiar with a couple of their competitors: Customer Lobby & DemandForce. Note: I have had very little experience with DemandForce (owned by Intuit) and have not had customers embrace it (yet). It actual is a…
  • Discussing The Cost of Contracting Jobs on Your Website

    David Chism
    12 May 2015 | 8:29 pm
    I am going to let you in on a little secret. What you charge to paint someone’s home, fix a leaky pipe, or remodel a kitchen is not top secret. In fact, it never has been! I know you do not want your competitors to know your hidden talents, but the fact of the matter is this: If a competitor wants to know what you charge for your services, they will find a way. Guess what? It is ok that they know. There is not really anything to hide. What I would like to accomplish in this post is to encourage you guys to do something that might be out of your comfort zone. I would like your company to…
  • The 2 Percenters

    David Chism
    5 May 2015 | 7:59 pm
    Dear Professional Home Service Provider, 98% of your customers are saints! Do not forget this! 2% can be a real pain, especially with this current digital age and the ability to post a negative online review at any moment. Do not let these folks threaten your business by telling you they might write a horrible review unless you give them what they want! I have recently heard from a number of you all that you ended up doing free work for these 2%ers because of their petty threats. Some of you may have read my post from last week, No Problem vs My Pleasure. In this post, I mentioned to always…
 
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    Eli Rose Social Media

  • 4 Tips to Increase Future Sales When Business is (Naturally) Slow

    LizJostes
    29 Jun 2015 | 4:00 am
    Doing what we do, our work load is very much client-driven. Although we’ve definitely identified trends of specific periods of time every year when we tend to have a flurry of inquiries and new clients starting, we definitely are at the mercy, so to speak, of our clients and their needs. When you are in a client-service position, you work when your clients need you to. It’s simply the nature of the beast. This is very different than many other businesses and industries that have other factors that drive what will be their busy seasons and slow times. If your business activity and…
  • Your Curated Awesome for 6.26.15

    The E R Team
    26 Jun 2015 | 4:00 am
    Just think: This time next week we’ll have started on a 3-day weekend! Thank goodness for national holidays, amiright? Now for this week’s #CuratedAwesome. How to Write Blog Headlines that People Will Actually Click On The words you *think* help encourage the click, no longer do. Plus, what kind of effect the use of brackets has on engagement. Using Author Tags to Grow your Audience This author tag is for Facebook, and lets you have your name appear in the link’s description area along with presenting users with the option to click a button to Follow your public posts. 20…
  • Facebook Video Insights

    LizJostes
    24 Jun 2015 | 4:00 am
    Facebook has decided to go big with video! (At least temporarily.) In an effort to take on web video giant YouTube, Facebook has shifted a lot of news feeds focus (by granting amazing organic reach) to videos directly uploaded to its platform. It created a new Videos tab as a default option on every Facebook fan page. It allows fan page admins to designate a Featured Video that resides on the “home page” of your fan page. Facebook’s video ads are crazy-inexpensive, too. And the Insights offered for those direct-uploaded videos continues to improve. If you’ve always…
  • Your Business & Planning for Holidays

    KristinZaslavsky
    22 Jun 2015 | 4:00 am
    It may seem early to be talking about holidays, but let’s face it – Fourth of July is almost here. With several holidays happening throughout the year, there are many things to consider – not least of which is your business. The first thing you need to decide is whether or not you plan to work on the holiday. If you do remain open, will your employees take time off? Also, will you have any holiday promotions? Of course, all these things are important. But there are some nuances to the online world that will additionally affect your business on these days. Here’s the…
  • Your Curated Awesome for 6.19.15

    The E R Team
    19 Jun 2015 | 4:00 am
    Oh yes, it’s Friday and I am completely ready for it. Bring it on. FCC Cracks Down on Native Advertising This makes me really happy. Native advertising can definitely trick people when not done correctly so it’s nice to see the FCC cracking down appropriately. Why Instagram is the Apex for North Face Every brand needs to find the platform that works best for them and that makes me love this story. Apple News Borrows from Flipboard I genuinely like Flipbook so I can see why Apple is borrowing a page from their playbook. Facebook Treads on Google Apparently Facebook needs MORE products. Who…
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    Ari Herzog's Blog

  • Why You Should Stop Reading the News

    Ari Herzog
    10 Jun 2015 | 1:15 pm
    Before you read my thoughts on the subject, here is what Thoreau wrote in 1854: I don’t learn anything in the news. It’s the same content regurgitated with changed names and places. That’s boring. That’s a waste of my productivity. Instead, I click over to Twitter where I follow a few hundred curated souls and peruse what they’re talking about. If there’s anything important in the world for me to know, they will share the same links. This is known as social proof. More often than not, they’re saying the same things every day which tells me…
  • 30 Tips To Be a Digital Storyteller

    Ari Herzog
    2 Jun 2015 | 9:42 am
    Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling. I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them. 1. Choose a name for your blog. Pick a name that is connected with your goals and one that is memorable to the ear and finger. 2. Buy a domain. Self-host your blog via WordPress.org. It is more sustainable and customizable than the free version of WordPress.com. If you don’t care about memorability and customizations, go with the free one. Forget about…
  • Happy 8th Birthday to My Blog

    Ari Herzog
    31 May 2015 | 1:42 pm
    May 2015 marked the eighth birthday of my blog! It’s seen three URLs, multiple names, and many designs. You can visit the archive and read my initial blog posts about apartment life and everything under the sun, tracing when I started writing about digital marketing. For instance, here’s a piece from May 2007 critiquing a website. Today, I’d write that much differently with screenshots and an accompanying video. I’ve created a lot of content since 2007 — and people continue to visit, comment, and share. What you can expect between now and May 2016: You can expect…
  • Weekend Reading

    Ari Herzog
    23 May 2015 | 6:39 am
    Here are some articles I’ve recently read and shared. You may enjoy them too… First, a fun video: Between Medium and Linkedin, which has a better audience for content marketing? Are you confusing marketing and communications? Do you care about logos and municipal branding? The myth of stranger danger and what to do about it. What fear tells you and why it’s important. What happens when the U.S. runs out of internet addresses. Where NASA tests hardware bound for space. If defective eyesight is acquired, can poor vision be corrected? Thanks for reading. Please sign up to receive…
  • I Ate a Pretzel Last Night

    Ari Herzog
    2 May 2015 | 10:24 am
    That’s right. Paleo me ate a pretzel. Dipped in cheese. I ate some bread, too. They were delicious. I don’t eat bread products often. I tend to avoid sugar and anything that breaks down into sugar. I started the paleo lifestyle in July 2014 and I maintain it about 90% of the time. And those occasions when I eat bad foods? I embrace those 10% meals, chew everything to savor what I’m tasting, and smile. Thanks for reading. Please sign up to receive blog posts by email.       
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    Laurence Borel

  • 6 things about the first 6 months into my PhD

    Laurence Borel
    20 Jun 2015 | 4:07 am
    Doing social by day, writing about social by night has left me virtually no time to blog about social. It’s now been a full 6 months since I started my PhD and the first chapter of my research is now well underway. So what is it like you may ask? 1. PhDs are as lonely as they say… no one will understand what it is that you’re researching, including yourself! Which leads me to #2… 2. … the dreaded question ‘Oh, you’re doing a PhD?! What’s your research about, then?’ My typical answer tends to be somewhat long-winded gibberish… One of…
  • No hashtags, no frills, just a good old prank

    Laurence Borel
    12 Feb 2015 | 12:30 pm
    This campaign is awesome and truly put a smile on my face. Nice to see that marketers can still get eyeballs on their content the good old-fashioned way without the social fluff. Well played Ford!
  • Kickstarter campaign: The Secret Lives of Heroes

    Laurence Borel
    8 Feb 2015 | 10:54 am
    “Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication, moving at a break-away speed…Pop is a re-enlistment in the world…It is the American Dream, optimistic, generous and naïve.” – Robert Indiana Popularised by the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, Pop Art is a genre that draws on popular imagery celebrating commonplace objects and people of everyday life. I came across a pretty…
  • From 20K words to 100K words… a few tips on preparing your PhD #PhDChat

    Laurence Borel
    12 Jan 2015 | 11:15 am
    Yet again, I haven’t blogged in a while, partly due of lack of time but also partly due to lack of inspiration. I have been busy to say the least, juggling my senior management role, the completion of my MRes (which I passed with Distinction; the hashtag whitepaper is due to be uploaded on SlideShare in the coming weeks) and my PhD application. It’s finally official, I am joining the PhD ranks and I am both excited and scared at the same time. Excited as I found a real passion for academic research, which allows me to combine my interest in research and digital. I mean, who…
  • An analysis of M&S’s and John Lewis’ hashtag strategies

    Laurence Borel
    9 Nov 2014 | 3:23 am
    Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert of some sort. Once again, brands are competing for the Christmas ad that will generate the highest number of views, but also conversations through hashtags. John Lewis has once again gone down the emotional engagement route through story-telling, achieving 8 million views to date, and 148,179 references to #MontythePenguin hashtag (Source: BrandWatch). More interesting stats are available on Hotwire PR. M&S, on the other hand, went for a much more integrated approach with…
 
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    Incite Group - Understanding the Whole Customer Experience

  • The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

    Matt Pigott
    12 Jun 2015 | 9:49 am
    If you specialize in digital demographic analysis or online marketing, chances are that this is a prickly pear of a subject that gets discussed a lot around the water cooler. After twenty years of significant progress, social media is reaching maturity. We know this because it has, in a very short space of time, turned the traditional sales process on its head. But it doesn’t feel like things will stop there either.Related Content: How Different Age Groups Behave Across SocialMillennial MindGetting to grips with the digital generationImage: Primary Event: The Corporate Social…
  • Apple Watch: The Marketer's Perspective

    Nick Johnson
    9 Jun 2015 | 3:03 pm
    Knee-jerk reactions to early consumer euphoria may prove unprofitable in the long run. Download our Apple Report to get the full scoop on how the Apple Watch will change the landscape for marketers and what you can do to prepare.
  • The State of Agencies: The Impact of Programmatic

    Nick Johnson
    9 Jun 2015 | 3:02 pm
    Programmatic advertising is upending the traditional model of buying and selling media. It’s a game changer, but unfortunately the rules didn’t come with the game. In this report, we look at the traditional agency model and investigate how its role is changing in the new ecosystem
  • Peacekeeper, Navigator, Student: The Role of the Marketer to 2015

    Nick Johnson
    9 Jun 2015 | 3:02 pm
    Marketing and communications are in a state of flux. Both disciplines are facing significant internal and external pressures to evolve. This briefing, the product of direct conversation with senior marketing executives, and feedback from thousands of brand marketers across the world, is designed to help you navigate a path through a challenging and changing landscape.
  • Corporate Social Media in the USA: A 2015 Snapshot

    Nick Johnson
    9 Jun 2015 | 2:58 pm
    A snapshot of corporate social media in the United States. As part of the build up to the 6th Annual Corporate Social Media Summit New York we wanted to gauge some of the top trends both now and in 2015. We reached out to our US social community based in corporate brands to get a snapshot of what’s the current key issues and likely trends.
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    DreamGrow Social Media

  • Thinking: Cognitive Biases in Sales and Marketing

    Priit Kallas
    16 Jun 2015 | 6:37 am
    From Friday to Sunday 3-day traffic and conversion event Digital Elite Camp 2015. The event is organized by Dreamgrow and ConversionXL. My talk covered cognitive biases and mental heuristics that marketers can use to persuade people. Endowment effect, loss aversion, sunk cost fallacy and others help to make better converting landing pages. In the onboarding process you can use different mental techniques to get users stick with the program. Here are the slides of the talk: Thinking: People are doing it wrong! How cognitive biases and mental heuristics help to sell more. Deeper understanding…
  • How to Use Social Media Channels to Build Your Newsletter

    Priit Kallas
    16 Apr 2014 | 7:01 am
    Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list. The campaigns on social media sites should be used to engage people and lead them to make the next step in the funnel. The best goal would be to make the potential customer buy your products or services but this may not be always possible. In this case you should strive to get more information and a permission for future communication. Building your newsletter through social media campaigns When you…
  • 11 Reasons Why Newsletter Beats Social Media

    Priit Kallas
    8 Apr 2014 | 6:09 am
    It’s time to reallocate funds to your content marketing and newsletter. Start integrating social media to boost your email marketing. With the latest changes to what gets into the Facebook newsfeed it’s becoming clear that engaging your hard won fans will become increasingly difficult. Facebook’s share price is going up and they have to find ways to justify that with increased ad revenue. Latest analysis published by Marshall Manson from Social@Ogilvy found that organic reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of…
  • André Morys from the largest conversion agency in the world

    Priit Kallas
    4 Mar 2014 | 1:47 am
    André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in the world). Their customers include renowned national and international online retailers, financial services and manufacturers. André’s writings have been widely published by professional and popular media alike: Adzine, iBusiness.de, Website Boosting, Internet World, and many other magazines. He’s also been a lecturer in usability and user-centered design at universities and…
  • Brian Massey: Keynote speaker for Elite Camp 2014

    Priit Kallas
    3 Mar 2014 | 3:00 am
    Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get more visitors. He appears in his trademark lab coat when speaking…
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    EduTek n Social Media Advisor

  • Geofeedia: Location Based Social Media Monitoring Tool

    EduTek_SocialMedia Consultant
    19 Jun 2015 | 3:39 am
    We are familiar with social media monitoring tools based on keywords / hashtags. Now let me introduce Geofeedia that monitors based on location first and then using other parameters. According to Geofeedia’s website, it is a  ‘location based social media monitoring platform that lets you search, engage, and analyze real-time social media content from anywhere in the world — with a single click’ Image Source: http://bit.ly/1MRyJWX Unlike usual social media listening tools, Geofeedia runs the search first by location rather than by keywords or hashtags. Thus you get more hidden data…
  • My Recent Updates in Educational Technology & SMM

    EduTek_SocialMedia Consultant
    15 Jun 2015 | 11:29 pm
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
  • Innovative Digital Marketing Conference

    EduTek_SocialMedia Consultant
    20 May 2015 | 11:44 pm
    Don't forget to attend the 'Innovative Digital Marketing Conference' on 17th June at Colombo Organized by  Asha Jayamanne Managing Director / CEO at Integrated Learning Solutions, Colombo, Sri Lanka The above event was to be followed up in Male' (Maldives). The events at both the places are postponed to July. Will provide the updates after the events are over.
  • Create Interactive Learning Experiences from Online Videos

    EduTek_SocialMedia Consultant
    13 May 2015 | 4:43 am
    As the title suggests you can create interactive learning experiences from online videos using Zaption. These interactive learning experiences engage the students thus making learning an active experience rather than a passive one. Zaption lets you customize the online video by adding images, text and questions to meet your learner’s needs share the interactive videos with a simple link or embed on your blog posts, website or LMS get instant analytics of students’ responses that helps you measure student’s understanding and redesign instruction You can watch a quick demo by visiting the…
  • Marketing Technology Virtual Conference

    EduTek_SocialMedia Consultant
    4 May 2015 | 3:09 am
    You can join the Marketing Technology Virtual Conference on 8th May at 11am ET. According to Marketing Technology Virtual Conference 3 experts will talk big picture about how the new technologies are changing marketing along with real tips and strategies for getting at the data you need so that you can convert leads to revenue, and drive conversion with content. ‘Your FREE pass includes access to: Three actionable sessions with live, interactive Q&A Networking lounge for discussion with your peers and speakers Expert advice and tips from our sponsors Special attendee-only resources’…
 
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    smcdallas.org

  • Social Media Dallas Announces its New Board

    Laurie Shook
    22 Jun 2015 | 8:03 am
    What does the 2015-2016 Social Media Dallas board plan to accomplish this year? We plan to stick to our founders’ mission: bringing in good speakers, educating people, sharing best practices and exploring new technology. We’ll also emphasize some specific objectives, based on what you told us you needed in the annual member survey. IMPROVE SPEAKER QUALITY. As Vice President of Programming, Teresa Martin of FLIP CAT Consulting is tasked with this objective. We are headed in the right direction, with the talented Dennis Yu of BlitzMetrics speaking on Facebook Growth Hacking June 24. On July…
  • Facebook Growth Hacking in 30 Steps

    Dennis Yu
    10 Jun 2015 | 2:03 pm
    On June 24th, we’re going to talk about Facebook growth hacking, which is an extension of the dollar a day strategy that we talked about last year. There are a lot more pieces to this puzzle, so we’ve been preparing a checklist to share at the event. ”Growth hacking” is not breaking into computer systems, but using techniques in sequence to drive awareness and sales. It’s about applying small doses of effort, amplified with micro-budgets to get high impact returns. It’s not a magic social media elixir– you know the aisle to buy those sorts of…
  • Recap: Customer Service at the Speed of Social

    Sarah Beacom
    27 May 2015 | 12:15 pm
    The May 2015 SMC Dallas event was a success, providing information about customer service within social media, great food from Snappy Salads, and lots of networking amongst Dallas professionals. This month, SMC Dallas attendees had the pleasure of watching three distinguished, knowledgeable professionals share their insights on delivering customer service in a digital age. Alex Tan, Executive Director at Golin, delivered questions to John Valadez, Social Media Care Program Manager at Samsung Mobile USA, Ashley Pettit, Social Business Manager at Southwest Airlines, and Juan…
  • Social Customer Service and Facebook Marketing Up Next

    Laurie Shook
    28 Apr 2015 | 1:21 am
    Welcome to baseball season and baseball metaphors. Social Media Dallas has a couple of heavy hitters on deck for its May and June programming. Customer Service at the Speed of Social on May 21st features big brands speaking about the challenges dealing with customers, fans and haters under the spotlight of social media. We’re fortunate to have some well-known brands appearing on our panel, including Southwest Airlines, Samsung and TXU Energy, moderated by Alex Tan, Executive Director at Golin. Our panelists include: Ashley Pettit, Social Business Manager at Southwest Airlines John Valadez,…
  • Speakers offer recap of top trends from SXSW Interactive.

    Amber Freeland
    24 Apr 2015 | 2:39 pm
    Miss out on SXSW this year? Social Media Dallas was pleased to host a trio of speakers recapping some of the top trends from this year’s SXSW Interactive Festival in Austin, Texas. The first speaker was Catherine Cuellar, Executive Director of Dallas Arts District, who talked about how crowd engagement can be measured in today’s quantified world. Thanks to digital security camera feeds and mobile apps with check-in features like Facebook, FourSquare and Swarm, event managers can measure the activity of a crowd and even guide their behaviors at large events like SXSW. Some of this…
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    Rick Mahn

  • Misty Morning Sunrise

    rickmahn
    26 Jun 2015 | 8:22 am
     
  • Computing Hardware 2015

    rickmahn
    10 May 2015 | 10:22 am
    It seems like I change operating systems like most people change shoes. I’ll go from Windows to various versions of linux on a monthly basis. About 18 months ago, I wrote a post about my computing hardware for 2014. It’s now May of 2015 instead of November of 2013 and I figured its time to update that hardware list again. The big changes are in my main laptop for personal use, and my mobile phone. I dislike calling it a phone, but that’s what most people still call their mobile devices, so… what the heck, right? On the laptop front, I’ve gone with a Samsung ATIV…
  • The Storm & The Reward

    rickmahn
    4 May 2015 | 11:53 am
    After a pretty good thunderstorm yesterday evening… We got a nice reward in a full panoramic rainbow.
  • First Ride – 2015

    rickmahn
    15 Mar 2015 | 10:22 am
    Got the bike out for the first ride of the 2015 season. Looking forward to the next seven or so months of riding!
  • Happiness CDXXXVIII

    rickmahn
    9 Mar 2015 | 7:15 am
    On my way to a client this morning, I was lucky to view this:  
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    Ernest Barbaric

  • Inspire Your Creativity With These Three Simple Habits

    Ernest Barbaric
    24 Jun 2015 | 4:12 pm
    Earlier this year, I started “urban sketching”. Going out for a stroll in interesting neighbourhoods, and sitting down to draw and paint whatever captures my attention. It only takes about 15 minutes to finish a sketch — and in that time, there is nothing else. I’m able to be fully present, notice small details and movements, and completely let go of any anxieties and worries I may have. I come back from my sketch-walks rejuvenated, often with new content and business ideas. It’s like having a happiness stimulus package delivered right into the brain — elevating mood, reducing…
  • How to build an editorial calendar (for a meaningful life)

    Ernest Barbaric
    1 May 2015 | 11:02 pm
    I’ve been a terrible marketer. One of the most important elements of building a platform, and creating deep relationships with your community is to create valuable content. Consistently. Well, I’ve been slacking. I haven’t posted a new article for over 4 months now, and my “publishing anxiety” level finally met my procrastination level. The problem wasn’t that I had writer’s block, or that I somehow became illiterate since then. The problem was that I didn’t feel confident about my writing, and how that writing would serve my greater purpose. So, I went back to the cave (newly…
  • How to Stop Burnout, Reduce Stress & Boost Creativity

    Ernest Barbaric
    7 Dec 2014 | 12:37 pm
    Looming deadlines. Never-ending to do lists. Being creative on-demand. Dealing with constant change as well as an overflowing inbox. This is reality for most marketers and entrepreneurs. It’s also the cause of burnout, fatigue and anxiety. This is why good ideas die before they see the light of day. Our minds are too busy dealing with these stressors, to muster enough power for creative thought and meaningful action. I don’t talk about it much, but I often battle anxiety, fear and melancholia even after 8 years of running a pretty successful business. Just two weeks ago, we had another…
  • How To Find Your Voice, Dare To Be Vulnerable & Live Your Brand

    Ernest Barbaric
    4 Nov 2014 | 8:39 pm
    A few months ago, on a Thursday evening, I got a call from a friend. He was part of an organizing committee for a WordPress conference to be held in Calgary that weekend. It turned out one of their morning speakers had to cancel at the last minute and now he was looking for a replacement that would speak on something related to blogging in 2 days time. And that is how I came to give the most naked and vulnerable talk of my speaking career. In front of about a 100 bloggers, developers and entrepreneurs. Instead of preparing one of my usual strategy and principle loaded presentations, I gave an…
  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
 
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    HarveyLeach Media Training

  • Why refusing to talk to the media can be an own goal

    Ann Bird
    22 Jun 2015 | 4:30 am
    There’s a saying that news reporters like to spout: “We don’t stop covering the story just because YOU won’t talk to us.” It sprang to mind recently when I read that two high-profile organisations had decided to refuse to give direct interviews to specific journalists. The first “ban” came from the Head of Media at Newcastle United and was contained in a letter to the local newspaper, The Chronicle. It said: “…the three NCJ Media titles, The Chronicle, The Journal and Sunday Sun, will not be permitted access to any media facilities, press conferences and player…
  • A basket full of brilliant soundbites from the new Tesco boss

    Ann Bird
    8 Jun 2015 | 8:06 am
    When you hear a really great business interview, it shines brightly. Perhaps that’s because there’s a paucity of good examples of corporate communication. Instead, we hear too many presentations struggling to break free from a PowerPoint straitjacket, or soundbites ruined by vacuous phrases such as “going forward”. (I heard that one twice today in a flagship radio news programme, including once from a senior reporter.) So take a bow please, Mr Dave Lewis, the new chief executive of Tesco. He was interviewed on Radio 4’s consumer programme You & Yours last week and from a media…
  • How you avoid falling flat when you all hit the right note

    Ann Bird
    22 May 2015 | 1:25 am
    “Singing from the same hymn sheet”, “being on the same page”, “having your ducks in a row” – it doesn’t matter how you describe it (though it’s best to avoid these post-match clichés), company spokespeople need to abide by the sentiment: be consistent. One of the key lessons to emerge when we run in-house media training is that delegates often can’t agree on a certain message or are simply unaware what that message should be. Putting staff through a series of mock broadcast or print interviews can very quickly highlight such oversights or misunderstandings. For…
  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
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    Digital Tomorrow Today

  • How to avoid a QR Code Disaster

    Jamie Riddell
    24 Jun 2015 | 4:35 am
    You may have seen last week’s news from Heinz. A QR code used for one of their campaigns expired and was taken by someone else. Instead of visiting a Heinz page from the QR code, users were taken to a different type of sauce entirely.  The error was shared with global news outlets which gleefully wrote up the gaff.   Such a problem could have easily been avoided with some planning and investment. Heinz haven’t stated exactly what the error was but we expect it was one of two things: Expired Domain, linked from the QR code Expired QR Code If the URL was expired, someone…
  • Don’t Build Links, Encourage Them…

    Jamie Riddell
    20 May 2015 | 2:20 am
    Link Building is an important element any successful SEO strategy. It can also be one of the most time consuming and unrewarding elements of SEO. Before you undertake a link building programme ask yourself this one question… ‘Why would someone link to my site?’ With this simple question, you can overhaul your link building strategy. The traditional process for Link Building Link Building is a process of identifying high quality, relevant sites, reaching out to request a link and hoping for the best. Link Encouragement is a wider process of ensuring there are reasons to link…
  • Think twice before using Craigslist in your SEO Marketing Strategy

    Jamie Riddell
    7 May 2015 | 2:23 am
    Craigslist, the US classified sites is a behemoth. In the US alone it is used by over 60 million with over 81 million classifieds posted every month. The domain is valuable with a Domain Authority of 91 making it a potential opportunity for anyone looking for site promotion or link promotion. Indeed, if you Google some other articles on marketing with Craigslist you will find some useful tips on how to create posts and how to rotate them frequently. Certainly Cragislist offers massive potential for classified ads but for your digital marketing or SEO, you will need to check the small print.
  • How long form content can boost your SEO

    Jamie Riddell
    28 Apr 2015 | 1:41 am
    Long Form Content can be defined as longer articles over 1,000 words. They focus on one topic and ensure maximum focus and relevance. Some call this the ‘one inch wide, one mile deep’ approach. It has the potential to be very attractive to search engines and support higher natural search positions when written well and implemented correctly.     Long form content can demonstrate expertise, provide authority and generate trust. All of these three things can benefit your SEO and your resultant conversions. The creation of long form content also encourages the writer to…
  • Praise for our SEO Audits

    Jamie Riddell
    22 Apr 2015 | 3:25 am
    We are delighted to share a recent client testimonial for an SEO Audit.  The client is Native Eye Travel, a specialist adventure tours company.    Native Eye Travel provides small group adventure tours in Africa, Asia, Middle East and Europe. As a growing business we are keen to capitalise on natural search traffic to grow enquiries and bookings of our tours.   We chose DTT for our SEO audit based on their proven experience in digital marketing, a fantastic knowledge of the travel industry and a fixed price. Jamie and his team worked closely with us during the audit, dovetailing…
 
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    Kommein

  • How Learning to Set Up Niche Blogs Opened Many New Doors for Me

    Deb Ng
    25 Jun 2015 | 8:24 am
    For me, the key to blogging independence was to stop relying on other people to set up WordPress and hosting for me.   My name is Deb and I’m a niche-aholic. I have blogs in many different niches. It’s a sickness, really. I have ideas for blogs and potential income opportunities, and they stay in my head until I do something about it. Except for one thing. I’m technically challenged. The problem with being a technically challenged blogger is that I had to rely on other people to set up my blogs for me because I was clueless in that area. This got to be very expensive,…
  • 10 Tips for Selling Affiliate Products and Services on Your Blog

    Deb Ng
    12 Jun 2015 | 3:00 am
    One thing not many people know about me is that I own and maintain several niche blogs which I use to earn an affiliate income. The niches are very defined and a couple of them don’t have much in the way of competition. To me, these nichey money makers can be more lucrative than throwing up some banner ads. (Actually – it depends on the niche, the blog your reading now actually earns better with banners than it does with affiliates). If you discover a topic area that lends itself well to selling products, it’s definitely worth considering becoming an affiliate. I’m not…
  • Are People Still Willing to Pay Big Money for Little Blogs?

    Deb Ng
    12 May 2015 | 5:20 am
    In June, 2010, I sold my Freelance Writing Jobs blog for a nice sum of money.  It wasn’t the millions some of the more popular blogs have sold for in the past, but after taxes it was a still a decent bit of coin. While my blog was popular in its niche, it certainly wasn’t along the lines of TechCrunch or Ars Technica which sold for millions. So when we’re discussing blogs that people are willing to pay money for, I’m not referring to blogs with millions of daily page views and thousands of dollars in daily revenue. I’m talking about little blogs like this one…
  • Do Your Haters Really Hate You?

    Deb Ng
    8 May 2015 | 9:30 am
    “Haters” is a big word in my online social circles lately. It’s used, basically, to label anyone who is on the other side of what what is perceived to be a negative situation. Except I rarely see the term “Hater” used in a manner that truly conveys actual hate. Dictionary.com defines “Hate” as: verb (used with object), hated, hating. 1. to dislike intensely or passionately; feel extreme aversion for or extreme hostility toward; detest: to hate the enemy; to hate bigotry. 2. to be unwilling; dislike: I hate to do it. verb (used without object), hated,…
  • 10 Reasons I Don’t Use A Mailing List

    Deb Ng
    5 May 2015 | 8:15 am
    I know I have a reputation for being a social media cranky pants for pointing out things I don’t like or agree with. I accept that – and I also accept that it can be a turn off for people. I’m all for positivity but I’m not into smoke and mirrors. If something is annoying or doesn’t work for me, I’m just going to come out and say it. I try to do so in a kind way, as I’m not a fan of people who are brutally honest just to get a rise out of you. I also know that when it comes to growing a blog and getting Internet famous and all that good stuff…
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    Jeffbullas's Blog

  • 27 Tricks to Boost Blog Post Conversion Rates

    Aaron Agius
    29 Jun 2015 | 8:01 am
    It’s frustrating right? You’re knocking out tons of good blog posts, and people are liking them. Social media shares are on the rise. Traffic is steadily growing. You can feel the momentum building. But something is missing, and it’s the thing you need most. No one is taking action and subscribing to your email list or engaging with your content. So what do you do? You could do something drastic like stop your content marketing efforts all together. Maybe you could adjust who it is you are targeting with your content. Or the easiest option, just give up – online…
  • 5 Ways To Flood Your Blog With Traffic Using Pinterest

    Marc Guberti
    25 Jun 2015 | 8:01 am
    Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a social network that is growing faster than any other, and taking all of your prospective readers with it. The whisper is getting louder and louder… Soon you won’t be able to ignore it. That nagging little whisper is Pinterest. And if you haven’t figured it out already, you may be missing a trick by not using the world’s most visual social network. Pinterest was…
  • 9 Mobile Marketing Trends Dominating 2015

    Ashni Sharma
    24 Jun 2015 | 8:01 am
    Mobilegeddon is upon us. Google’s latest algorithm update was all about mobile devices and how they handle search. Basically, if you’re not mobile ready – you’ll soon be irrelevant. But we didn’t need Google to tell us this. We can barely walk down the street without bumping into a stranger on their smartphone. So if you want to engage with your customers, you have to get mobile with your thinking. Mobile marketing spend is predicted to hit $65 billion by 2019 in the US alone.   Ok you get it, mobile is kind of important these days. But what can you do about…
  • 21 Places for Finding Social Media Content to Fill Your Schedule

    Michael Patterson
    23 Jun 2015 | 8:01 am
    Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content and lots of it if we want to make a lasting impression on social media. Where do we find it all? A big time-sucker for most social media managers comes from finding relevant, interesting pieces of content to fill up their social media calendar. Not everything you find is solid gold, and…
  • 67 Insights From The Worlds Top Digital Marketing Experts

    Jeff Bullas
    22 Jun 2015 | 8:01 am
    Why do you go to conferences? For learning…networking or the chance to expand  your mind and find some inspiration? Maybe you want to escape the office cubicle for a couple of days or find some company after working from the home office for weeks on end. These conferences can be large, medium or small. We have all been to those big events. 10,000 people, booths where sales people are desperate to have that conversation with you about the features and benefits. Others have the cubicle stocked with stunning models for hire that fake sincerity….usually very well. Some events…
 
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    Shiraz@ShirazDatta.Com

  • BIG {Data, Possibilities, Challenges}

    25 Jun 2015 | 10:35 am
    Download as PDF
  • 2015 Roundup Of Cloud Computing Forecasts And Market Estimates

    18 Mar 2015 | 6:38 am
    Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels. A Goldman Sachs study published earlier this year projects that spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018 compared with 5% growth for the overallenterprise IT. Centaur Partners and other firms mentioned in this roundup are seeing more enterprise-size deals for cloud computing infrastructure and applications. While each of these consultancies and research firms have varying forecasts for the next few years, all…
  • Big Ideas - 2015

    9 Feb 2015 | 6:23 am
    These are the trends and ideas Influencers are focusing on in 2015. This clean info graphic does reflects an interesting shift that we can expect in 2015, and of course, the companies to look after. Personally, I am keeping an eye on LinkedIn, Tesla and SpaceX. Further, I certainly believe that this will be the year of Bio-sensing Wearable where it will first time could experience the domain of “must haves” from merely being a cool device. Considering the amount of companies (large & small) entering into the space, the 2015 will experience a new dimension…especially after the launch…
  • Where Big Data Jobs Will Be In 2015

    30 Jan 2015 | 6:04 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Data Science – What’s Hot and What’s NOT

    21 Jan 2015 | 6:37 am
    With data collection happening at every possible step of the consumer funnel and now beyond it, we have access to unprecedented data of consumer that we never had. The challenge emerges when the data is there but we don’t have intention or resource(s) or science to decipher what secret(s) it unveiling . CrowdFlower believe 2015 will be a big year in data science. In simple words - Its not about what company’s have, its now about what they can do with it. The further argue that the role of the data scientist is also going to go through an evolution where we a Chief Data Scientists will…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • My 9-Step Process to Skyrocket Facebook Business Page Engagement

    Neal Schaffer
    29 Jun 2015 | 5:45 am
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media…
  • The Emotional Role of Social Media Sharing

    Wade Harman
    25 Jun 2015 | 5:45 am
    You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. As I left for my hotel room that night, […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media…
  • Search & Explore: What Instagram New Features Mean for Businesses

    Neal Schaffer
    24 Jun 2015 | 5:45 am
    What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? Instagram as a Major Social Network Instagram has emerged as a dominant social network over the last few years currently having more than 300 million members. It has remained a completely separately entity […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three…
  • 5 Ways to Engage Employees To Build A Better Customer Experience

    Joe Ruiz
    23 Jun 2015 | 5:45 am
    People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. 86% of people will pay more for a better customer experience, and 89% will go to a competitor after a bad one.     Source State of Marketing Report 2015 In that […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing.
  • Best Practices for Content Marketing through Social Media

    Neal Schaffer
    22 Jun 2015 | 5:45 am
    To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.  Clearly content marketing is a popular subject that resonates with our readers, but […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • How Contactually Is Making Managing Relationships Easier

    Dave Delaney
    27 Jun 2015 | 2:40 pm
    Contactually is a web-based CRM tool that will help maximize your network ROI, get more referrals and gain more repeat business, says the website. I've been using the service for over a year and closed new clients from working with it. The secret is the Bucket Game, but let me share a brief description of what a CRM is before getting into that. Customer relationship management... Read on...
  • 7 Tips for Organizing Networking Events and Meet Ups

    Dave Delaney
    24 Jun 2015 | 6:23 am
    Have you ever wanted to organize your own event? Do you already run an event, but you are not satisfied with how it is going? This post is for you. I will celebrate the fifth anniversary of my monthly networking event, Nashcocktail, next month. If you’re not familiar, Nashcocktail is a monthly networking mixer for social media enthusiasts and professionals in Nashville,... Read on...
  • Stop Blasting People

    Dave Delaney
    23 Jun 2015 | 7:07 am
    We need to send an email blast to try to sell more of these widgets. Let's blast them now! It irks me every time I hear a marketer refer to blasting their customers. I picture a violent scene from a movie, as the hero or villain shotgun blasts their way out of a jam. Shotguns are made to create as much damage as possible. You don't want to damage your email subscribers, right? I looked... Read on...
  • The Guide to Photo and Image Sizes on Facebook, Twitter, YouTube and More [Infographic]

    Dave Delaney
    13 Jun 2015 | 1:36 pm
    It's difficult to keep up with all of the different sizes of your social media images. Here is an up to date infographic of all of the sizes needed for you to create your social media presence.  Included Social Media Cover Image Sizes: Facebook, Twitter, LinkedIn, Google Plus, YouTube.  I use Canva to create quick, custom graphics. If I need something more professional, I will use 99... Read on...
  • 5 Ways You Use Improv and Didn't Know It

    Dave Delaney
    8 Jun 2015 | 10:40 am
    Many people don't know this, but I'm a Second City Toronto graduate. I have performed improv comedy in Canada, UK and Ireland. In fact, I had an improv troupe for about a year when I lived in Galway, Ireland. I attribute my love for public speaking with everything I learned from performing improv. Have you ever been to an improv comedy show? The performers use a few chairs and an empty... Read on...
 
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    Social Media DDS

  • Best Compliment Ever!

    SocialMediaDDS
    22 Jun 2015 | 5:00 am
    I’m a lucky girl.  I get compliments from my love-circle all of the time. And I’m over the moon happy about them…they mean the world to me.  But, I’m going to let you in on a little secret.  I’ve received even more powerful compliments than those given to me by my love circle. In fact, […]
  • Should I Stay or Should I Go

    SocialMediaDDS
    8 Jun 2015 | 5:00 am
    There have been days that I just want to chuck it all and throw in the social media towel.  Yes, even someone who teaches brands and businesses how to use social media has those days. Should I stay or should I go? That’s really the question isn’t it?  Should I stick it out and stay […]
  • Follow Me Where I Go

    SocialMediaDDS
    18 May 2015 | 5:01 am
    I used to perform in coffee houses back in the day. It’s true!  My fantasy at that time was to become a world famous folk singer.  During those frequent daydreaming moments, I still imagine getting up on a stage in a small venue with my guitar and a few musical friends and perform.   Sigh…. […]
  • Mobile-geddon: Bring it On

    SocialMediaDDS
    11 May 2015 | 5:00 am
    Just before April 21, 2015 many people with websites for their businesses were quaking in fear and uncertainty because “mobile-geddon” was approaching. What is mobile-geddon? In the past Google has put more emphasis was placed on desk top search queries than on mobile (specifically smartphones) search queries.  Because more people are using their mobile devices to do their […]
  • Sometimes Even a Bad Decision is Better Than No Decision

    SocialMediaDDS
    27 Apr 2015 | 5:00 am
        Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.   And yet… Sometimes even a bad decision is better than no […]
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    Joshua Swodeck

  • Are You Indispensable?

    swodeck
    25 Jun 2015 | 9:58 am
    It’s been 5 years since Seth Godin’s first visit to Orange County. I went with a few colleagues not knowing what to expect. Since then, Linchpin: Are You Indispensable? has become one of my favorite books and I’ve bought many copies to give out to friends. He left us with a charge to think differently about branding & marketing; to think differently about what we make. He told us to make art, give gifts, do work that matters, connect, lead, ship,and make a difference. Brian Elliot of thegoodbrain.com, former Universal Home Entertainment exec with 15+ years in brand…
  • To a Worm in Horseradish, the World is Horseradish

    swodeck
    24 Jun 2015 | 6:35 pm
    Even though this TED video is almost 11 years old, it still holds significant weight. Shifting the perspective away from finding the one perfect thing and discovering the perfect things that a diverse society loves is key. “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
  • What If You Just Stopped

    swodeck
    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    swodeck
    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
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    blog

  • Key takeaways on the importance of Consumer-Generated Content (CGC) from Social Media World Forum 2015

    Anke Schnedler
    24 Jun 2015 | 5:03 pm
    I recently had the pleasure to moderate a panel at Social Media World Forum in London discussing why CGC matters in brand building and customer engagement. There were some great insights shared from our 3 brand panelists – Philips, Thomas Cook and IHG, as well as great questions raised by our extremely engaged audience of approx. 120 senior social, digital and marketing leaders. I’d love to share some of their insights with you here. I opened the panel by asking how many people in the room use CGC- surprisingly, only about 40% said that they were using CGC today; that means a substantial…
  • 5 Reasons Why Fashion eCommerce Has a Bright Future

    Maria Di Martino
    22 Jun 2015 | 7:35 am
    Some would call me a shopaholic—but I’d rather classify myself as a great believer in retail therapy. And coming from one of the world’s big four fashion capitals, it’s no surprise that I absolutely love shopping! However, my shopping behavior has considerably changed in the past couple of years; as many other omni-channel consumers, I expect to be able to access content with no physical or temporal limitations. Inevitably, the fashion industry has endured many disruptions—and a complete revolution. Today’s consumers define convenience by being able to browse a complete range of…
  • The 10 big ideas from the Bazaarvoice Summit 2015, part 2

    Brent Robinson
    19 Jun 2015 | 10:29 am
    [View the story "The 10 big ideas from the Bazaarvoice Summit 2015, part 2" on Storify]
  • Why website accessibility should become your priority

    Amy Hayes
    16 Jun 2015 | 8:41 am
    This article was originally appeared on The Huffington Post. It can be accessed here. Little more than a week removed from the fourth annual Global Accessibility Awareness Day (#GAAD) -- a day designed to get people talking, thinking and learning about digital accessibility -- it seems that many of us have gone back to our daily routine, largely oblivious to the challenges faced every day as people with disabilities try to use the online tools so many of us easily take for granted. Let's face it: if you're not among the more than 640 million people worldwide who live with a physical, visual…
  • The 10 big ideas from the Bazaarvoice Summit 2015, part 1

    Brent Robinson
    11 Jun 2015 | 12:34 pm
    [View the story "The 10 big ideas from the Bazaarvoice Summit 2015, part 1" on Storify]
 
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    Justin Kownacki

  • How to Fall in Love with the Long Tail of Success

    Justin
    28 Jun 2015 | 9:01 pm
    How many of your ideas have been overnight successes? Oh. Sorry to hear that. But hey, don’t give up. You might just be on a lifetime odyssey toward unimaginable success. You just have to get there. Instant Karma Is Probably Not Going to Get You Maybe you’ve heard the story about how Stephen King almost […]
  • Why Focusing on “How” Is Holding You Back

    Justin
    24 Jun 2015 | 9:01 pm
    In 2009, I was one of three people invited to teach the Pittsburgh Post-Gazette how to use Twitter. At the end of that session — in a room filled with skeptical reporters who seemed sure that Twitter was either useless, the devil, or both — we offered to help anyone who didn’t already have an […]
  • Would You Rather Be Interesting or Popular?

    Justin
    3 Jun 2015 | 9:01 pm
    I asked this question on Twitter back in 2010 and again in 2015. Both times, the answers were the same: interesting won, by far. And when I asked how people would like their online presence to be described, “Interesting” was their top answer then, too. This is actually kind of surprising. That’s because being interesting […]
  • The Only Three Ways to Succeed

    Justin
    2 Jun 2015 | 10:17 am
    You want to succeed at whatever you’re doing, right? Then stop making it harder than it is. Life and business are deceptively simple: make more than you spend, and give more than you take. Everything else is just variety. Inherently, we all know this. But we trip ourselves up by overcomplicating what’s essentially a very […]
  • SURVEY RESULTS: How and Why Do We Use Social Media?

    Justin
    30 May 2015 | 9:01 pm
    Ever stop in the middle of doing something you always do and ask yourself, “wait… WHY am I doing this again?” That’s what I started wondering about social media. Last year, I took a four month break from Facebook, Twitter, Instagram, and everything else. It was like a digital detox. I wanted to see what […]
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    BSitko

  • ApartmentsOverload

    bsitko
    22 Jun 2015 | 4:02 am
    On the surface, Brad looks like a well meaning, great guy. Familiar. His arguments many years ago about Chaos Theory and the unpredictability of nature, were spot on, especially as it relates to dinosaurs. Seeing commercials for ILS’s wasn’t something anyone could’ve predicted. Nor would I have wanted to. Unless you need one, to most, apartments are pretty boring. I always wondered how anyone could make a commercial about apartments not sound like a commercial for life insurance. Earlier this year, we heard about how a change gonna come. What was the change a comin’? I…
  • Ratings and Reviews – Oversaturation or Maturation?

    bsitko
    8 Apr 2015 | 4:54 am
    Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had…
  • Set Your Data Free

    bsitko
    30 Jan 2015 | 5:39 am
    Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense…
  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
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    SociableBlog

  • Facebook Instant Article and Its Potential as a New Publishing Format

    Bidisha Gupta
    9 Jun 2015 | 9:44 am
    A month has passed since Facebook rolled out its much-awaited “Instant Articles” project for iPhone users.  After its much-hyped launch, Facebook has gotten awfully quiet about this project. But today, with The Guardian posting its first-ever Instant Article, it seems that Instant articles are back on menu. According to Pew Research Center, 30% of U.S. adults who use social networking sites regularly get news from Facebook.  Facebook has become a primary channel for the distribution of media of all types, and rightfully so.   Where else can the publishers reach such a gigantic…
  • Advanced Search Operators For Link Building (Infographic)

    Brandon Leibowitz
    8 Jun 2015 | 11:12 am
    The death of old SEO tactics has left several webmasters and their websites in the limbo. While most have successfully latched on to the new parameters set by Google, quality backlinks have been a matter of concern for many. Taking into consideration, this problem that most web masters are facing today, I’ve created an infographic which highlights intelligent use of Google search to come out as winners. In other words, the infographic sums up the most effective search operators that webmasters must be aware of. These search operators help unravel a wealth of backlinking and other SEO…
  • Social Media Is A Lead Generation Gold Mine

    Justin Hartzman
    3 Jun 2015 | 8:50 am
    In 2015 we lean on social media for just about everything. It’s how we communicate with our friends and family and where we get our news and laughs. More importantly (I believe), it’s where we ask for and give advice. And yet most of us are missing out on what’s right under our noses – sniffing out business on social media networks. Think about it. How many times have you come across a post asking, for example, “Does anyone know a good web developer?”, or a tweet that just flat out states, “I need to find a new dentist.” Those posts and a ton of others like them occur every…
  • 12 Most Damaging PR Disasters Of the 21st Century

    Rebecca Baines
    27 May 2015 | 11:24 am
    It’s never going to be a simple life in the public eye, but some businesses and brands don’t make it easy for themselves. We’re only human, but in today’s (often big and scary) digital world, mistakes can be amplified to brand-damaging extremes. All it takes is one questionable tweet and a storm can erupt globally in a matter of minutes. From a customer standpoint, this immediacy is brilliant as it means brands and businesses must be more transparent than ever before in order to neutralize unhappy consumers or employees on a rampage. For the brands themselves, however, the nature of…
  • Increase Your Brand’s Social Media Presence with Personalized Interactions

    Al Gomez
    20 May 2015 | 7:57 am
    Have you ever felt annoyed by a Fan or Follower on social media because all they do is promote their brand? While it’s no sin to do so, excessive online advertising is a common mistake a lot of digital marketers make. Even so-called experts commit this blunder. It could be in the form of Tweets or Promoted Posts; but it’s definitely annoying if businesses talk about nothing but themselves. Look at the profiles of some of your favorite brands. What percentage of their posts is promotional? How often do they engage with their Fans? How does YOUR business fare in comparison? Instead of…
 
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    Kikolani

  • 10 Facebook Hacks to Make Your Small Business Look Colossal

    Swadhin Agrawal
    23 Jun 2015 | 6:00 am
    When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform. 1. Get a fully optimized business page. There is nothing worse than having your business…
  • Fetching Friday – 30 Posts on Marketing and Productivity

    Kristi Hines
    10 Apr 2015 | 12:46 pm
    Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Ways Content Marketing is Going to Change in 2015 by John Rampton Social Sharing: How to Get More People to Share Your Content by Michael Stelzner Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content by Simon Penson 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site by Brian Dean How Often Should Companies Blog? [New Benchmark Data] by…
  • Fetching Friday – 23 Posts on Marketing and Productivity

    Kristi Hines
    3 Apr 2015 | 10:00 am
    Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 5 Ways Blogging Changed My Professional Life by Jordan Fried A Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon 7 Companies That Are Dominating Content Marketing by John Rampton Search Engine Marketing What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday by Rand Fishkin Spam Score: Moz’s New Metric to Measure Penalization Risk by Rand Fishkin…
  • Conference Spotlight: Build Grow Scale LIVE

    Kristi Hines
    30 Mar 2015 | 12:11 pm
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following. Funnel Building – Learn about funnel design, psychology, and building methods. Ecommerce Strategy – Private…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    27 Mar 2015 | 8:00 am
    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner The 10 New Rules Of Visual Content Marketing by Paul Bingham Advanced Content Analysis in Google Analytics by Jeff Sauer 10 Trends Shaping the Future of Branded Content by James Cooper 10 Skills a Digital Marketing…
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    Cendrine Marrouat

  • Field of dreams

    Cendrine Marrouat
    28 Jun 2015 | 11:07 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble.
  • The praying one

    Cendrine Marrouat
    27 Jun 2015 | 9:41 pm
    Original size: 5128 × 3104 pixels Buy the print at Fine Art America or Redbubble.
  • In the forest

    Cendrine Marrouat
    27 Jun 2015 | 3:31 pm
    Original size: 2442 × 3246 pixels Buy the print at Fine Art America or Redbubble.
  • Street life

    Cendrine Marrouat
    26 Jun 2015 | 10:43 pm
    Original size: 3456 × 5184 pixels Buy the print at Fine Art America or Redbubble.
  • Upwards

    Cendrine Marrouat
    25 Jun 2015 | 10:07 pm
    Original size: 5184 × 3456 pixels Buy the print at Fine Art America or Redbubble.
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    Digital Royalty

  • Digital Royalty News: Hanging up the Crown

    Amy Jo
    24 Jun 2015 | 8:04 am
    Where passion, purpose and skill collide, happiness resides. This intersection is constantly evolving and changing as we take our journey through life. It’s up to us to acknowledge when there is a need for change and act on that change. Today I’m announcing that after six solid years, Digital Royalty will be winding down in the near future as a result of some recent sizable shifts that affected our company. Some of these shifts were in our control and some were not. In order to honor our core values, which have been the epicenter of our culture, we have decided to hang up our crown.
  • You get an ad!

    Darren Flores
    5 Jun 2015 | 11:31 am
    On this week’s episode of Social Snacks, we learn about where the majority of millennials are getting their news, Instagram’s new ad platform for businesses, and a Twitter video trick! The post You get an ad! appeared first on Digital Royalty.
  • Own It

    Chelsea Hartling
    18 May 2015 | 11:02 am
    At Digital Royalty, our Core Values are what we practice and live by everyday. Team member Chelsea Hartling explains why “Own It” is her favorite core value, and how owning it is a part of the renegade factor we have here at dR. The post Own It appeared first on Digital Royalty.
  • Social Snacks – Into the Future

    Darren Flores
    14 May 2015 | 11:52 am
    On this week’s episode of Social Snacks, we’re getting in our DeLorean Time Machine and heading INTO the future of social media. If our calculations are correct, when this baby hits 88 miles per hour you’re gonna see some serious social snackage. The post Social Snacks – Into the Future appeared first on Digital Royalty.
  • Social Snacks – Episode 14

    Darren Flores
    30 Apr 2015 | 7:53 am
    What’s new in the world of social media this week? Videos are going vertical, emojis can now be hashtags (say whaaaat?!), and an important tool on Facebook that will change communication during natural disasters and crisis situations. Check it out on this week’s episode of Social Snacks! The post Social Snacks – Episode 14 appeared first on Digital Royalty.
 
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    BarnRaisers

  • Social media builds brand loyalty. 11 compelling case studies

    Rob Petersen
    28 Jun 2015 | 6:06 am
          60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey) These facts suggest social media builds brand loyalty. But does it? See for yourself. Here are 11 compelling case studies that prove social media builds brand…
  • 10 inspiring brands with a strategy for social media

    Rob Petersen
    21 Jun 2015 | 1:05 pm
        “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin To create a brand, a business usually follows the steps of creating a mission statement, core values, competitive differentiation, brand benefits, product messaging, logo, product and/or design, identifying mark, selling idea and the business strategy and measurement plan to achieve the desired results. How many brands take these tangible and intangible benefits to their…
  • 9 non-technical steps to better data-driven decision making

    Rob Petersen
    14 Jun 2015 | 1:29 pm
        Avinash Khausik’s Glorious Executive Dashboard 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: Columbia Business School/IAB) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (Columbia Business School/IAB) Organizations driven by data-based decision making have 4% higher productivity rates and 6% higher profits (MIT Center for Digital Business) Data and algorithms have a tendency to outperform human intuition. As a result, companies are vacuuming up data to…
  • 25 examples of companies doing something with Big Data

    Rob Petersen
    8 Jun 2015 | 6:05 am
          90% of the world’s total data has been created just within the past two years (source: IBM) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (Columbia Business School/IAB) 34% of organizations say they have no formal strategy to deal with Big Data (source: Information Week) Although business leaders trust data to lead to insights on the effective management of their companies, many have no strategy on how to use data. Big data is an evolving term that describes any voluminous amount of structured,…
  • 11 signs when you don’t have a strategy

    Rob Petersen
    1 Jun 2015 | 5:42 am
          “If you want something new, you have to stop doing something old” ― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: “Strategic planning is the continuous process of making present entrepreneurial (risk-taking) decisions systematically and with the greatest knowledge of their futurity; organizing systematically the efforts needed to carry out these decisions; and measuring the results of these decisions…
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    Windmill Networking is Now Maximize Social Business

  • My 9-Step Process to Skyrocket Facebook Business Page Engagement

    Neal Schaffer
    29 Jun 2015 | 5:45 am
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Do you ever feel like just giving up on Facebook? I did, but I didn’t, and Maximize Social Business is now thriving on Facebook as a result of the advice I am going to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media…
  • The Emotional Role of Social Media Sharing

    Wade Harman
    25 Jun 2015 | 5:45 am
    You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. As I left for my hotel room that night, […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media…
  • Search & Explore: What Instagram New Features Mean for Businesses

    Neal Schaffer
    24 Jun 2015 | 5:45 am
    What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? Instagram as a Major Social Network Instagram has emerged as a dominant social network over the last few years currently having more than 300 million members. It has remained a completely separately entity […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three…
  • 5 Ways to Engage Employees To Build A Better Customer Experience

    Joe Ruiz
    23 Jun 2015 | 5:45 am
    People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. 86% of people will pay more for a better customer experience, and 89% will go to a competitor after a bad one.     Source State of Marketing Report 2015 In that […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship Marketing.
  • Best Practices for Content Marketing through Social Media

    Neal Schaffer
    22 Jun 2015 | 5:45 am
    To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.  Clearly content marketing is a popular subject that resonates with our readers, but […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the…
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    Heidi Cohen

  • The Marketing Performance Blueprint – Book Interview

    Heidi Cohen
    27 Jun 2015 | 3:00 am
    Discover what's possible when the art and science of marketing collide. The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced…
  • 7 Steps To Get Marketing Awards Every Time

    Heidi Cohen
    26 Jun 2015 | 3:00 am
    Entering marketing awards contests takes time but the rewards can be worth it. Here are 4 factors to consider to help you determine whether going after marketing awards are worth your efforts and 7 steps to an award winning strategy. The post 7 Steps To Get Marketing Awards Every Time appeared first on Heidi Cohen.
  • How To Unlock Your Product Stories To Increase Sales

    Heidi Cohen
    24 Jun 2015 | 3:00 am
    Do you know how to unlock your content marketing product stories? Includes examples of real products that have increased sales from their product stories. Add these 7 types of product stories to your content marketing portfolio. The post How To Unlock Your Product Stories To Increase Sales appeared first on Heidi Cohen.
  • Earned Media Metrics: How To Track Your Results

    Heidi Cohen
    22 Jun 2015 | 3:00 am
    How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics. The post Earned Media Metrics: How To Track Your Results appeared first on Heidi Cohen.
  • Welcome to the Funnel – Book Interview

    Heidi Cohen
    20 Jun 2015 | 3:00 am
    Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial…
 
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    The Future Buzz

  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
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    My Community Manager » My Community Manager -

  • #CMGRHangout presents: Twitter Chat Communities (Storify)

    Sherrie Rohde
    28 Jun 2015 | 8:29 pm
    Jonathan Brewer and Sherrie Rohde hosted Dewi Eirig Jones, Christin Kardos, Aaron Kilby, Nicole Miller and Sarah Nagel as panelists to discuss their experiences with building and managing Twitter chat communities.[View the story “#CMGRHangout presents: Twitter Chat Communities” on Storify]The post #CMGRHangout presents: Twitter Chat Communities (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Twitter Chat Communities (Preview)

    Sherrie Rohde
    25 Jun 2015 | 9:12 am
    If you’re reading this, you’re probably a part of at least one Twitter chat community (this one!), but you might also be wondering how to start your own, what makes them work, what makes them fail, or how to improve one you’re already running. As meta as it may be, this week we’ve gathered up some of your favorite Twitter chat founders to talk about Twitter chat communities!Want to read up some in advance? Chris Barrows has interviewed both Sarah Nagel (#SproutChat) and Aaron Kilby (#MediaChat) as part of his Story of a Tweetchat series. Go check it out, you…
  • #CMGRHangout presents: Growing a Community of Innovators (Storify)

    Sherrie Rohde
    24 Jun 2015 | 8:49 pm
    This week on #CMGRHangout, Jonathan Brewer, Dom Garrett and Sherrie Rohde hosted the hangout with Harmony Eichsteadt, Brian Fanzo and Ed Giansante as panelists to discuss growing a community of innovators and all that comes with it![<a href=”//storify.com/myCMGR/cmgrhangout-presents-growing-a-community-of-innova” target=”_blank”>View the story “#CMGRHangout presents: Growing a Community of Innovators” on Storify</a>]The post #CMGRHangout presents: Growing a Community of Innovators (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Growing a Community of Innovators (Preview)

    Sherrie Rohde
    19 Jun 2015 | 10:19 am
    Growing a community of innovators can truly be a lot of fun. Not only are you surrounded by visionaries and big ideas, but you also get to regularly help them celebrate their success. Of course, it can also bring it’s unique challenges along with that.Join us for this week’s #CMGRHangout panel on Friday, June 12th at 2pm EDT/11am PDT to discuss growing a community of innovators and all that comes with it!Jonathan Brewer, Dom Garrett and Sherrie Rohde will be hosting the hangout with Harmony Eichsteadt, Brian Fanzo and Ed Giansante as panelists. Carrie Keenan will be moderating the…
  • The 101’s of Community & Collaborative Economy

    David Hurley
    14 Jun 2015 | 10:46 am
    Our world is changing. Every day a new technology emerges. A new social network opportunity begins to gain traction. Businesses have always sought the best way to stay in touch with their audience and use the latest and greatest tools to not only follow their potential customers but to become a leader in the space. The explosion of social sharing, collaborative environments, and empowered customers has revolutionized how business is handled. Those corporations who recognize the potential for growth in these opportunities position themselves to be successful. How does community building impact…
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    Shoutlet

  • The Ultimate Guide for Driving Customer Satisfaction with Social Media

    Hershel Miller
    24 Jun 2015 | 9:14 am
    Companies are at a crossroads when it comes to customer service. Either they continue to provide support via traditional call center and email-centric methods, or they take the required steps to keep pace with evolving and preferred methods of customer communication. For companies committed to staying competitive, the choice is clear: Embrace social customer care. (more...) The post The Ultimate Guide for Driving Customer Satisfaction with Social Media appeared first on Shoutlet. Click the headline to read more.
  • A Checklist for Brands to Ignite Their Pinterest Marketing Presence

    Hershel Miller
    1 Jun 2015 | 7:10 am
    WHEN PINTEREST POPPED UP ON MARKETERS’ RADAR IN 2012, IT MADE A HUGE SPLASH. Since that time Pinterest has become an even bigger powerhouse. With 50 billion Pins and 70 million users since its 2010 launch, this pinboard-style network offers brands and users an experience unlike few out there in the social media space today. (more...) The post A Checklist for Brands to Ignite Their Pinterest Marketing Presence appeared first on Shoutlet. Click the headline to read more.
  • The Visual Social Media Evolution: An Infographic

    Ana de Jesus
    27 May 2015 | 6:52 am
    With the rise of social media, we saw a decrease in the use of text. The first form of online social media came with blogs and forums where text was the prime source of communication and information sharing. With the surge of Facebook, posts got shorter and with Twitter, microblogging became a trend as publishers (more...) The post The Visual Social Media Evolution: An Infographic appeared first on Shoutlet. Click the headline to read more.
  • 4 Questions to Ask About Your Social Media Strategy

    Kara Martens
    20 May 2015 | 11:02 am
    With social moving so quickly, the social media strategy your team builds will likely need some regular adjustments. Your social media strategy is a living document designed to serve as a roadmap to success – one that lets you change your routes along the way if needed. It’s not just social network changes that might (more...) The post 4 Questions to Ask About Your Social Media Strategy appeared first on Shoutlet. Click the headline to read more.
  • New Webinar: The 5 Keys for Using Social to Drive Digital Marketing Success

    Melissa Johnson
    12 May 2015 | 1:45 pm
    How can you capture social data and interactions and apply them to the rest of your marketing channels? What’s the best way to connect your social media and your marketing automation? If you’re not sure of the answers, it’s time to learn how social and digital marketing drive success together. Join us next Wednesday, May (more...) The post New Webinar: The 5 Keys for Using Social to Drive Digital Marketing Success appeared first on Shoutlet. Click the headline to read more.
 
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    Social Cubix » Blog

  • Top Mobile App Monetization Strategies Worth Implementing

    Imran Faruq
    10 Jun 2015 | 10:22 pm
    In tech circles, you’ll come across plenty of people with interesting ideas for developing mobile apps. They are experts in their chosen mobile disciplines; however, for every other blockbuster app that gets released, there are several thousand apps that end up on the cutting floor. One of the biggest culprits is a generally poor or lack of proper monetization strategy. Monetization strategies for your mobile app need to be devised as early as possible, even before development begins – what you’re after is long-term profitability and sustainability. Let’s discuss some of these…
  • 5 Top-tier Tips for Boosting Loyalty and Customer Lifetime Value

    Imran Faruq
    8 Jun 2015 | 9:31 pm
    We’re in an age of power-startups and growth hacking. A byproduct of this is that many business owners tend to focus explicitly on new user acquisition, almost ignoring the fact that it costs several times more. Hey, we all need to be on top of our game when it comes to growing our customer base, though it pays to bear in mind the value brand loyalty and customer retention holds. Consider this: The most successful mobile businesses have nearly 40% of their revenue coming from repeat customers. What’s even better, repeat customers help businesses lay low and ‘sit out’ tough economic…
  • Identifying Different Threats to Your SaaS System

    Imran Faruq
    3 Jun 2015 | 9:35 pm
    SaaS can be best described as a fast-moving evolution of certain capabilities which provide innovative features, benefits and services to its users. The success of your SaaS model squarely depends on your ability to provide the service in a highly reliable way, coupled with the most optimal privacy and performance variables, along with security. Speaking of which, security threats pop up on the radar on a near-every day basis. All internet-based systems generally have a tough time when it comes to keeping their operations protected, given the public access to the software. Legal client and…
  • Social Cubix Top 7 App Picks – May Issue

    Owais Akbar
    31 May 2015 | 9:43 pm
    Greetings folks! The peak summer season is almost upon us. So stay hydrated and well-ventilated! Grab some iced tea or lemonade, chill out and enjoy our 7-app review this month. Canva – iOS This iPad exclusive is an online app which lets you log in and save creations on the web. Creating fancy shmancy graphics through software isn’t everybody’s bag and Canva understands that. The app takes you through a complete tutorial on how to create graphic designs. Canva comes with a plethora of features and some standout ones include a humongous clipart database, premade design templates and…
  • Why You Need Mobile Marketing to Get Your Sports Team in the Spotlight

    Imran Faruq
    28 May 2015 | 8:29 am
    They say information is power, and indeed, the faster you circulate any given information, the quicker you can see your business grow and reap the fruits of your labor. Mobile Apps are taking over just about any industry by storm. Need to spread the word on a little something? Need some of your everyday tasks or priorities taken care of? Enter the world of Mobile. Broaden Your Strategic Goals Sports teams have cashed in on mobile marketing big time. It’s a potent tool team managers and coaches use to engage fans on a much more personalized level, be it at the playing field or the rest of…
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    Geeks Zine

  • Google Snooping Tool Installs Itself On Computers Without Permission

    Kirsty
    29 Jun 2015 | 11:20 am
    Privacy campaigners and developers are hitting out at Google over the discovery of snooping software which is able to listen to conversations held near a computer. The Chromium browser is the open source version of Google Chrome and it was discovered by developers that the browser began to automatically install code that would give it access […] Read more: Google Snooping Tool Installs Itself On Computers Without Permission
  • Scheduling Platform Sendible Will Be The Next Big Thing For Social Media

    Kirsty
    29 Jun 2015 | 9:20 am
    The London-based social media scheduling platform Sendible is set to triple in size this year, even though it started as just a side project. A technologist from South Africa called Gavin Hammar created the platform in his bedroom while working for a software company designing social media tools, but it has grown since then to include […] Read more: Scheduling Platform Sendible Will Be The Next Big Thing For Social Media
  • Gmail To Launch New ‘Undo Send’ Button

    Kirsty
    29 Jun 2015 | 9:10 am
    Gmail is to launch an ‘undo send’ feature which will allow users to effectively take back email they have sent in error. If you’ve ever accidentally hit reply-all on an email to friends or colleagues, or sent a message that has left you red faced with spelling mistakes while rushing, then the new button may help to […] Read more: Gmail To Launch New ‘Undo Send’ Button
  • Top Android Apps and Games This Week (29/06/2015)

    Luke
    29 Jun 2015 | 4:55 am
    We are back again, offering you up the best Android Apps and Games you can download this week. This post will be weekly and will highlight the best apps and games you may not have found yet. These will not only include the biggest and best new apps to the Google Play Store but also […] Read more: Top Android Apps and Games This Week (29/06/2015)
  • Top iOS Apps and Games This Week (29/06/2015)

    Luke
    29 Jun 2015 | 4:49 am
    We are back again, offering you up the best iOS Apps and Games you can download this week. This post will be weekly and will highlight the best apps and games you may not have found yet. These will not only include the biggest and best new apps to the App Store but also previously […] Read more: Top iOS Apps and Games This Week (29/06/2015)
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    Social Business Today

  • How to Craft Instagram Posts That Drive Sales

    newsadmin
    29 Jun 2015 | 3:24 pm
    By Kate TalbotPublished June 29, 2015 Do you use Instagram to promote your products and services? Interested in ways to drive sales with your posts? A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent. In this article you’ll discover how to create Instagram posts that increase engagement and drive sales. Discover how to craft Instagram posts that drive sales. #1: Design Images to Capture Attention If you’re posting a photo of a…
  • How to Profit from Your Blog

    newsadmin
    29 Jun 2015 | 2:10 pm
    About to give up blogging? Or…. Are you going to continue but you’re not sure how to get a great return for the time you put in? You can make money with a blog… Do you want to know some ways on how to make money blogging? … read on! Why Do You Need to Have a Blog? The right content attracts attention. Attention -from your ideal audience, in this noisy world – helps you generate more sales. But…. Only if you know how to convert (see later). A blog is a vehicle for creating content around your topic and it attracts in your audience. It also attracts search engines…
  • 5 Facebook Advertising Tools That Save Time and Improve Your ROI

    newsadmin
    29 Jun 2015 | 3:30 am
    By Larry KimPublished June 29, 2015 Do you advertise on Facebook? Looking for more efficient ways to manage your campaigns? Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns. In this article you’ll discover five Facebook advertising tools that save you time and boost your return on investment (ROI). Discover five Facebook advertising tools that save time and improv ROI. #1: Facebook Ads Manager App Facebook has offered Ads Manager for mobile devices since 2014, but earlier this year they launched a stand-alone iOS Ads…
  • Facebook’s Snapchatty New Photo Uploader Lets You Overlay Text And More

    newsadmin
    28 Jun 2015 | 8:43 pm
    Face it. Your photos aren’t all that interesting. But Facebook’s going to help you jazz them up with its shiny new photo uploader, which just began testing on iOS. It lets you add overlaid text in any color, instantly preview filters that you swipe across your photos, or paste Facebook’s stickers on top. Facebook offered more standard filters before and had tested photo stickers, but now they live with the fresh text option in the new enhancements tray. Add overlaid text to Facebook photos with the new uploader If putting text, swipeable filters, and re-sizable emoji on photos sounds…
  • Need Help With Internet Marketing? Try These Tips!

    newsadmin
    28 Jun 2015 | 5:11 pm
    Need Help With Internet Marketing? Try These Tips! Page Rank is the process that measures how important any webpage is. This article will give you tips on how to increase your Page Rank. Websites are always measured by their Page Rank, so you want to make sure you are putting your time into making sure you have a good score. Inform your readers how wonderful your products are before offering to sell it to them. Convince them through blogs, videos, and text that it is exactly what they need. If you can get them to the order page with their credit card already in their hand, you will massively…
 
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    Clixto7

  • Halo 5: Guardians Dev Clarifies How Microtransactions Work in Multiplayer

    LeadTech
    29 Jun 2015 | 2:57 pm
    During E3 2015, Halo 5: Guardians developer 343 Industries revealed that the upcoming shooter will have microtransactions. These purchases come in the form of REQ Packs, which contain cosmetic items, vehicles, and other gear. 343 already promised that only cosmetic items would be allowed in the game’s Arena multiplayer mode, but some fans questioned the inclusion of gear and vehicle REQ Packs in the Warzone mode. In a community question and answer on the Halo Waypoint website, the developer has clarified that there are systems in place to prevent Warzone from becoming pay-to-win. When…
  • Dr. Mario: Miracle Cure Review

    LeadTech
    29 Jun 2015 | 9:15 am
    Puzzle game sequels are always a pretty tough sell. The genre is built on the idea of simplicity, with too many mechanics causing a feeling of confusion for the player, or coming off as forced change. The Dr. Mario series has largely avoided this, adding in just enough new elements to make each game feel fresh and interesting, while still retaining the magic of the original formula. The latest, Dr. Mario: Miracle Cure, continues this tradition, but with a few minor caveats. Dr. Mario is a fairly standard “falling block” puzzle game, wherein you try to cure viruses by attaching…
  • Nexus 5 (2015) and Android M to be released together

    LeadTech
    29 Jun 2015 | 6:53 am
    Google gave us a preview of the yet-to-be released next version of Android, Android M (6.0) at the 2015 Google I/O event. This sparked the big question of how will the next version of Android be released to the world. According to recent rumors, Google is planning on releasing its next OS alongside a new Nexus device, known to be at this point the Nexus 5 2015, codenamed “LG Angler”. The new device is hypothesized to be released by the end of this year, alongside a Nexus tablet that Huawei will most likely be in charge of making. The specs of the upcoming Nexus 5 2015 are still…
  • Huawei Honor 7 rumored to have two different metal variants

    LeadTech
    29 Jun 2015 | 4:48 am
    Yet another leak has dropped for Huawei’s upcoming Honor 7 smartphone, which is expected to launch on June 30th. According to Chinese media, the smartphone will arrive in two variants, each featuring a slightly different body build and internal hardware. This isn’t the first that we have heard of this rumor. Previous leaks have suggested that the Honor 7 will ship with two models – one premium and one entry level. Originally it had been hinted at that the entry level model would feature 3GB of RAM and 16GB of internal storage, while the premium variant would bump this up to 4GB of RAM…
  • Batman: Arkham Knight Mod Lets You Explore Gotham With Catwoman, Joker, and Others

    LeadTech
    28 Jun 2015 | 2:57 pm
    Batman: Arkham Knight‘s launch on PC was a total mess, but when its issues will get fixed, it’ll be the only platform where you’ll be able to mod the game for some interesting new ways to play. One mod that’s already out there, allows PC players to explore Gotham with characters other than Batman in the game’s Free Roam mode. The mod lets you play as Red Hood, Harley Quinn, Nightwing, Robin, Azrael, Bruce Wayne, Catwoman, Commissioner Gordon, Joker, and GCPD Officer Owens. You can find the mod and instructions on how to use in the description below the video…
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    Theres a blog in my soup

  • Which are the latest social media trends for marketers and how you can use them to grow your business

    soup
    22 Jun 2015 | 3:19 pm
    The social media world has evolved rapidly in the past few years, and it continues to do so at a very fast rate. If you want your business to be successful, then you have to take into account all the latest social media trends, as these will help bring more revenue and exposure for your business! Let’s find which are the most important trends right now! Visuals are becoming very important Photo Credit: andybientSure, written content will always entice people to purchase or read onward, but visuals are crucial especially when it comes to getting first contact with a business.
  • Google Webmaster Tools (GWT) changes its name and becomes Search Console

    soup
    21 May 2015 | 1:53 pm
    What’s happening to the bible for the site owner (Google Webmaster tools)? It no longer exists! The right answer is the second official announcement and we know that one of the best and free tools that allows site owners (webmasters) to know the health of their sites from today will no longer be called Google Webmaster Tools, but Google Search Console. Why have Google chose to change the name of its well known Tools is due to the fact that the term Webmaster identifies a specific site owner, generally one that looks after all the aspects of the site like the programming, graphical…
  • Global & European B2C E-commerce data

    soup
    18 Mar 2015 | 2:32 pm
    Below is the 2013 Key B2C E-c0mmerce data of Goods and services for both European & global markets. Globally of the top 10 e-commerce countries the USA is still in the lead (only just though) with China in close second place. Regarding the European market, the UK is in poll position with 29.4% of the total share. The last image shows the usage (in millions of USD) of smartphones and tablets worldwide.
  • Big changes in 2015 with the Facebook post algorithm

    soup
    1 Mar 2015 | 3:18 am
    Photo Credit: mkhmarketingHave you noticed that the posts on your business pages are now seen by very few users? their visibility has dramatically collapsed for sure. It is all down to the new algorithm of Facebook that has taken over from the Edge Rank, primarily with the aim to persuade companies to invest more in Facebook advertising. Photo Credit: mikecoghThe intention, announced with the first algorithm changes in recent months, is to seek greater interaction between users and companies that actually have interacted with their business pages, especially to promote their products without…
  • Tumblr & Pinterest overtake Instagram in the social media stakes

    soup
    29 Nov 2014 | 3:00 am
    Recently released data from Global Web Index on the social networks growth trends as shown an interesting change. At the beginning of 2014 the social network with the fastest growing was Instagram, today the situation is somewhat different. New figures released by Global Web Index see a large increase in traffic to the social media networks Tumblr and Pinterest.   Growth in Members & active users Credit:globalwebindex.net In the last six months new user sign ups to Tumblr users grew by 120% while the photo sharing site Pinterest has shown visitor growth of 111%, important figures,…
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    Google Plus News

  • Google Launches Free Radio Service in the US

    Mohamed Rafiq
    28 Jun 2015 | 10:33 pm
    Google has launched a FREE Radio Service with a ton of expert picked and curated radio stations to directly compete with Pandora, Spotify and other leading online music streaming services. This is available to all Google Play Music service accounts in the United States (US) whether you’re a paid or free customer. You may browse Google Radio stations here and choose stations based on Genres, Activities (Gym, Workout, etc), Moods, Decades or even for Kids. If you’re using Google Play Music for uploading your own music (remember Google offers FREE storage for up to 50,000 songs),…
  • Xiaomi Mi Store US Sale Sold out in Under 10 Minutes

    Mohamed Rafiq
    18 May 2015 | 7:49 pm
    Xiaomi Mi Store announced few days ago that they’ll be running a flash sale of 4 items in US (and other countries) between 18th May 2015 7pm PDT and 19th May 2015 1PM CEST. Like announced, sale of the following items opened as expected exactly at 7pm PST in the US 10400 mAh Mi Power Bank for $13.99 Mi Headphones for $79.99 Mi Band for $14.99 5000 mAh Mi Power Bank for $9.99 To everyone surprise it was just matter of minutes before item by item was gone out of stock in the Mi.com US store. To be exactly within 10 minutes from the time opening for sale, Mi.com site showed Out of…
  • Google Launches Compare Auto Insurance Quote Tool

    Mohamed Rafiq
    5 Mar 2015 | 9:34 pm
    If you are in the market shopping for a new insurance or renew your existing Auto Insurance you might already know how hard it is to find a best quote. You’ve to visit each Insurance providers website, fill in all the personal and driving information before it can provide you a single auto insurance quote based on your needs. You have to repeat the same again and again in each website before you can figure out the best auto insurance price. Wouldn’t it be great if there is a single website or tool where you’ll input all the required details and get insurance quotes…
  • Google Teases Major Changes to Google Contacts with Preview

    Mohamed Rafiq
    3 Mar 2015 | 9:44 pm
    Contacts is the fundamental to everything while using the Google Network. Google+ contacts, Gmail contacts, Hangout contacts, Phone contacts, etc to name a few. How about managing all of them from a single place? Google has revamped the contacts portal with a major UI change based on Materialistic design and some important new features. Please note that this is just preview of the upcoming Contacts portal but the good news is you’ll be able to take rest ride right away without waiting for it to be released. For the first time Google has done something really amazing by opening up a…
  • Google Play Music Increases Free Library to 50000 Songs

    Mohamed Rafiq
    25 Feb 2015 | 9:31 pm
    Google has taken cloud music streaming war to an all new level by increasing free library limit to a whopping 50,000 songs. That is correct, now you can upload up to 50,000 songs for FREE into your Google Play Music library and listen on your desktop, mobile or tablet across various platforms including iOS and Android devices. Today if you logged into Google Play Music you’ll be greeted with the following banner message (refer image above) Encore! Encore! Now you can upload up to 50,000 of your favorite songs and listen to them on your phone or on the web To make it even interesting,…
 
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    Social Samosa

  • Havas media wins digital mandate of Turtle

    Social Samosa
    29 Jun 2015 | 3:20 am
    The mandate includes media planning and buying and digital solutions including social, search and mobile. The account will be lead out of Havas Media’s Kolkata office. Shitanshu Jhunjhunwalla, Director Turtle Limited said, “Turtle is young and ambitious. We are on a high growth path and looking to expand our pan India footprint. At our core is delivering value, variety, quality and a great experience to our customer. Havas Media shares the same passion and philosophy of being meaningful. Their understanding of the category and customised digital strategy are in line with our growth plans…
  • Proactive + Reactive = Pre-active?

    Saloni Surti
    28 Jun 2015 | 11:21 pm
    A humble message reassuring consumers on social media should have been Maggi’s crisis management entree. What Maggi did? Left its social image to bite the dust! While some would say, that the brand’s reactive social media strategy backfired, I feel that being proactive wouldn’t have helped either. Being proactive or reactive are two things when the context is social media marketing. Reactive is when you are listening – something most brands are seen executing on social platforms. Listening to understand and use the information for future purposes is called being proactive – a…
  • Social Media Agency Feature – Solomo

    Social Samosa
    28 Jun 2015 | 9:01 pm
    Who are we? We are a bunch of professionals who never really got out of learning mode! At least that’s how we really feel about ourselves. Solomo Media was started with an aim to provide a campus like environment, where anybody could take the lead, and where nobody was anybody’s boss all the while giving high performance and breaking industry stereotypes. And if that doesn’t tell you much about us, here are some pictures to help you understand our craziness- What’s in the name? Often times, a delicious recipe is an amalgamation of different ingredients, added just in perfect…
  • Four reasons why facebook is now accessible with your phone number

    Sukaina Meghani
    26 Jun 2015 | 3:31 am
    Close on the heels of the launch of independent messenger for its web version, Facebook is slated to initiate a separate mobile messenger. Users can experience the chat app by registering through their mobile number. Battling competition With growing competition in the space, Facebook could be trying to position its messenger as a default chat app by introducing this new update. It probably is trying to outgrow its reach by introducing a mobile phone messaging application. Creating footprint in mobile messenger market After acquiring WhatsApp, Facebook presumably wants to make messaging its…
  • Menstruation – offline inhibition confronted online

    Social Samosa
    25 Jun 2015 | 9:02 pm
    On the occasion of menstrual hygiene day, Stayfree created #LetsStayfree aiming to break inhibitions around the subject in the country. The online activity was supported by a panel discussion, creating an offline influencer support. Menstrual hygiene is the elephant in the room, a topic that is never addressed, but needs to be. And the first step towards it is awareness. Executed by DigitasLBi, the campaign aimed to spread awareness around the need for educating young girls and women about menstrual hygiene. The idea was to get users to join the discussion around periods, on Facebook and…
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    Social Media Sun

  • 9 Best Responsive WordPress Themes In 2015

    Contributor
    24 Jun 2015 | 6:45 pm
    In the modern world, visitors can choose to look at your website using a range of devices, from the traditional PC to the more advanced technologies such as mobiles or tablets. The problem for most website owners is that these different devices are all differently sized, and all have different graphic viewers. This means that, in order to allow your visitors to view your website properly, you need to be able to use a WordPress theme setting that ensures those themes change in response to the type of device that the viewer is using. Responsive WordPress themes are designed to do exactly that…
  • Yes, You Can Still Build Links!

    Michelle Rubio
    30 May 2015 | 9:08 am
    One of the key components of a successful internet marketing strategy is having the right links to your business website. Link building, when done properly, can help improve your page ranking and increase your search engine visibility. Through links, search engines are able to find all of the content on your website to index that content. Consequently, your target audience is driven to your website where you can convert your online leads into customers. Here are some helpful tips on how small businesses can implement the right link building tactics as part of their internet marketing…
  • #WhyDoYouNeedAGoodHashtag?

    Anna Fox
    20 May 2015 | 7:26 am
    If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to posting on multiple platforms such as Twitter, Instagram and Facebook. But before you begin posting anywhere, you have to develop a great hashtag for your business’ social media campaign. Why? Great campaigns or brands use…
  • 5 Ways The Cloud Has Changed Marketing

    Contributor
    12 May 2015 | 10:01 am
    Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however, consumers are well-versed in ‘traditional’ marketing approaches. They don’t wait to be seduced by the right advert – instead, they actively seek out the services they need and choose which companies they want to work with based…
  • The Impact of FUFISM on Search Engine Results

    Contributor
    30 Apr 2015 | 3:35 pm
    FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended target market is kept in mind at all stages of the development of your online content and that Good, well managed target market research data is distributed to each person working on your online resource in the best manner for that…
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    Cygnis Media Blog

  • UX Design Tips For Your App With Examples

    blogadmin
    26 Jun 2015 | 12:32 pm
    An app filled with splendid features coupled with a poor UX is an invitation to frustration. To be clear, the UX tips in this post are not revolutionary or groundbreaking. In fact, we assume that you know most of this stuff already, but as it happens to all of us for one reason or another, we overlook or neglect crucial UX design considerations from time to time. So, for that reason, here are some tips that will help enhance your app’s UX. You will also see a few examples of apps that demonstrate each UX design tip. Avoid one-size-fits-all approach We all are different, so why should the UX…
  • 5 Reasons Why React.js Is So Popular

    Cygnis Media Editor
    17 Jun 2015 | 10:25 pm
    While discussing isomorphic javascript applications as the potential future of the web, we mentioned some useful framework for creating isomorphic javascript applications. From all these handy tools, we think React deserved a proper review due to its popularity among developers. Almost every front-end developer loves to try new things. New frameworks, new build tools, anything that makes their work more efficient. However, with the front-end world changing on a daily basis, it’s hard to spend time to learn a new framework – especially when that framework could eventually become a dead…
  • Episode IV: Tools That Can Help In Product Development

    Cygnis Media Editor
    12 Jun 2015 | 6:58 am
    In our previous episode, we have discussed how starting out with a minimum viable product is a useful technique for product development teams. This is the last episode in our product development series, in which we will discuss some useful tools for product development. Product Development Tools Product development is a process which is divided into multiple stages. There are hundreds of tools (if not thousands) available in the market for each stage (phase) of product development. For example, during idea initiation or idea screening, a product development team usually performs market…
  • Everything Apple Announced at WWDC 2015

    Cygnis Media Editor
    10 Jun 2015 | 10:04 am
    Apple’s announced a lot of things in its Worldwide Developers Conference (WWDC). For our readers’ interest, we have compiled everything in a simple way. So, let’s dig in. OSX 10.11 is El Capitan Apple has announced the new OS X 10.11 for Mac users and they have named it El Capitan. El Capitan will have features like gestures, such as shake to enlarge the mouse cursor, and a new way to pin websites on Safari. Moreover, the browser will also add a speaker icon in the URL bar to mute music coming from any tab opened. You can also search better with Spotlight in El Capitan. You can look for…
  • Episode III: Minimum Viable Product (MVP) and Product Development

    Cygnis Media Editor
    9 Jun 2015 | 2:17 am
    In our last episode, we have discussed how a mobile app development company approaches new product development. Moreover, we reviewed how product planning includes everything from idea initiation to its launch. It is understandable why developing a new product is a long hard-fought battle. The modern day app development industry is fast-paced; there are more than 1 million apps in the App Store as well as in the Google Play Store. The market is saturated and the competition is tough. At times, companies can’t afford to delay launching a new product/service just because some complex features…
 
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    Right Mix Marketing Blog

  • 7 Productivity Benefits of Breaks From Work

    Tom Treanor
    23 Jun 2015 | 10:29 am
    Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Steps To Better Online Privacy

    Tom Treanor
    22 Jun 2015 | 12:31 am
    Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Essentials of a Marketing Collaboration Tool

    Tom Treanor
    15 Jun 2015 | 10:55 am
    As your marketing team grows (or as your network of collaborators grows), it becomes harder and harder to manage work via emails, spreadsheets and chat messages. When upgrading to a marketing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Bing’s SEO Ranking Factors ~ The Complete List

    Guest Author
    14 Jun 2015 | 11:48 pm
    Whenever marketing experts or SEO specialists speak about search rankings, it is always in reference to Google. You hear about Panda and Penguin, and all of the other algorithm changes that Google... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 Things You Need to Consider Implementing a Small Business Social Media Strategy

    Guest Author
    8 Jun 2015 | 10:48 pm
    Gone are the days when the only way for business owners to earn and engage customers was the door-to-door marketing tactic. Although, there are a few owners who still believe in traditional... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Deltina U

  • #FacebookPlaceTips and #PayPal Purchase Protection | News From the Source

    Deltina Hay
    16 Jun 2015 | 11:14 am
    Better Business with #FacebookPlaceTips and #PayPal Announces Changes to PP Purchase Protection | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Facebook Place Tips and PayPal Purchase Protection Place Tips: A Valuable Page Tool for Local Businesses Source: Facebook Facebook launched their Place Tips App earlier this year. Now in a recent post on their Facebook for Business blog, Facebook is offering businesses valuable…
  • Google #MyAccount and #Instagram Improved Ads | News From the Source

    Deltina Hay
    9 Jun 2015 | 5:51 am
    Google Rolls Out #MyAccount and #Instagram Announces Improved Ads | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Google My Account and Instagram Ads Google My Account: Keeping your Personal Information Private and Safe—and Putting You in Control Source: Official Google Blog Google account holders can now enjoy an increased amount of online security thanks to the new Google My Account feature, launched last week. In an…
  • How to Fix Bad #Reviews and an Awesome Guide to #Quora | News You Can Use

    Deltina Hay
    4 Jun 2015 | 11:50 am
    How to Fix Damning Business Reviews from @SEngineLand and A Beginner’s Guide to Quora from @BufferApp | News You Can Use News You Can Use from DeltinaU: Stories you can use to improve your online presence and marketing strategies. In this edition: How to Fix Bad Business Reviews and A Beginner’s Guide to Quora 10 Ideas: How to Fix a Damning Business Review Source: Search Engine Journal People take reviews seriously. Study after study show that reviews impact consumers’ buying decisions. So what can you do to combat the effects of a bad review? In an article on Search…
  • Buyable Pins and #GooglePhotos | News From the Source

    Deltina Hay
    3 Jun 2015 | 7:25 am
    Pinterest Announces Buyable Pins and Google Launches Google Photos | News From the Source News From the Source from DeltinaU: Get the skinny on some of the most important developments and changes in social media and digital marketing – from the source of the story. In this edition: Pinterest Buyable Pins and Google Photos Pinterest Announces Buyable Pins Source: Pinterest Blog Pinterest announced this week that users will soon be able to purchase products directly from Pins. Pinners can even choose colors and other variants right from the pin. And purchases can be made on the spot…
  • SlideShare and Other Media Sharing Communities

    Deltina Hay
    28 Oct 2014 | 9:03 pm
    SlideShare and Other Media Sharing Communities Want to tap into little known social media opportunities? This course provides an overview of other types of media communities including document sharing communities like SlideShare and Scribd, as well as more specialized communities such as podcast and idea sharing sites. The course covers main features, optimization, privacy, and integration. Course lessons include: Introduction to SlideShare: This lesson offers an introduction to the SlideShare presentation sharing site. The lesson includes an overview of SlideShare features, how to optimize…
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    EarningDiary » EarningDiary

  • What Are the Best Phone Systems You Can Buy for Less than $600?

    Osho Garg
    26 Jun 2015 | 8:51 am
    So you are thinking about opening a new business and become your own boss. Good for you! Now, it?s time for a reality check. This will be an uphill battle. Did you know that according to Forbes 8 out of 10 entrepreneurs who start businesses fail within the first 18 months? Yes, the odds are […]
  • Smelting Gold – The Art of Alchemy

    Lakhyajyoti
    24 Jun 2015 | 9:54 am
    Alchemy is an ancient art that humans have been fascinated with for eons. As far back as humans are able to remember, gold was a critical element in society that was crucial to determine status, after all – almost everything was paid for in either gold or silver. Realizing this and driven by curiosity alchemists […]
  • Five Tips for Quickly Organizing Your Finances

    Osho Garg
    23 Jun 2015 | 1:15 am
    Financial organization can get away from people very quickly, especially in the move from being a teenager to being an adult with bills. Without a plan, data is everywhere, paper bills are thrown around willy-nilly, and it can be difficult to figure out what money is due where, and when. To help get you out […]
  • Donating to Great Causes Online

    Osho Garg
    20 Jun 2015 | 6:02 am
    Now that you’ve worked so hard to earn your money, what are you going to do with it all? Planning on donating some? Looking for an individual or organization worthy of your (tax-deductible) donation? These day’s it is even easier to donate. Look online. Plenty of crowd sourcing and funding options are available.Tax Deductions It […]
  • Wrike Gives You Project Management Tools for Managing Work Without Stress

    Lakhyajyoti
    18 Jun 2015 | 12:15 pm
    Managing a project involves lots of simultaneous tasks that need to get done on time. Collaboration is really important. Everything becomes easier when a tool is used to manage and supervise tasks, rather than having to stay on top of things manually. Wrike is a project management software that can do this for you — […]
 
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 60: Human SEO for YouTube Videos

    Amy Schmittauer
    29 Jun 2015 | 4:00 am
    Most people overlook this very important step to uploading a YouTube video that not only helps for search optimization, but offers you the HUMAN side of SEO. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Or Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Bluehost: Get your website up and running […] The post TMLS 60: Human SEO for YouTube Videos appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 59: My Podcast Workflow

    Amy Schmittauer
    28 Jun 2015 | 9:00 am
    If you’re thinking about podcasting to grow brand awareness, you should take into consideration the workflow for each episode so you know whether it’s something you need to outsource or especially if you plan to do it yourself. This is my per episode podcasting workflow for The Marketing Lifestyle Show. Access to all links below straight […] The post TMLS 59: My Podcast Workflow appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 58: How to Make Google Work for You

    Amy Schmittauer
    22 Jun 2015 | 4:11 am
    This is a tip that will take you minutes to set up but help you for years to come. Make Google work for you so you’re on the cusp of new information and, potentially, new opportunities to grow your brand. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3NI Stitcher Radio | RSS Feed | […] The post TMLS 58: How to Make Google Work for You appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 57: Cole Hatter on Making Your Money Matter

    Amy Schmittauer
    19 Jun 2015 | 4:00 am
    Success is about more than the status of your bank account. Cole Hatter shares his experiences as an entrepreneur that help you discover how to make your money matter. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Nk Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Bluehost: Get your website up […] The post TMLS 57: Cole Hatter on Making Your Money Matter appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 56: 3 Social Productivity Tools I Can’t Live Without

    Amy Schmittauer
    15 Jun 2015 | 7:12 am
    These three social productivity tools help me be a better bootstrapping business owner. Don’t let your social presence suffer from lack of resources and put these tools to work for you. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3MX Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Bluehost: Get your […] The post TMLS 56: 3 Social Productivity Tools I Can’t Live Without appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
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    TechAbly

  • Play H.265/HEVC Videos on Android

    Mrinmay Bhattacharjee
    28 Jun 2015 | 1:09 am
    Short tutorial explaining how to play x265 coded videos on an Android powered smartphone and tablet device. Read Complete post Play H.265/HEVC Videos on Android at TechAbly
  • Download Latest Graphics & Chipset Drivers for your Computer

    Mrinmay Bhattacharjee
    22 Jun 2015 | 8:12 am
    Short Guide that tells you how to download latest Intel drivers for your computer? Read Complete post Download Latest Graphics & Chipset Drivers for your Computer at TechAbly
  • Now Book Railway Reservation Ticket on your Mobile!

    Mrinmay Bhattacharjee
    25 May 2015 | 8:51 am
    A detailed step-by-step guide to book Train tickets online with IRCTC connect App for mobile. Read Complete post Now Book Railway Reservation Ticket on your Mobile! at TechAbly
  • Get Advance Internet Credit loan on Airtel

    Rahul Arora
    26 Mar 2015 | 6:18 am
    A guide to get advance Internet credits on your Airtel prepaid connection—a loan of 65MB data worth Rs. 15. Read Complete post Get Advance Internet Credit loan on Airtel at TechAbly
  • Backup and Restore your Blogger template

    Rahul Arora
    24 Mar 2015 | 9:18 am
    A beginner's guide for backing up and restoring your Blogger template using inbuilt Blogger tools. Read Complete post Backup and Restore your Blogger template at TechAbly
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    Social Media For Law Firms

  • Post to Multiple Google+ Pages with Sprout Social

    Samantha Collier
    12 Jun 2015 | 12:46 pm
    The post Post to Multiple Google+ Pages with Sprout Social appeared first on Social Media For Law Firms. Sprout Social has added yet another feature to their social media management system. According to the Sprout Blog, you can streamline your publishing by posting to multiple Google+ Pages at the same time. Law firms with multiple offices will find this feature extremely helpful. In addition to posting updates on multiple Google+ Pages, you can […]
  • How Social Media Builds Your Reputation

    Samantha Collier
    12 Jun 2015 | 12:10 am
    The post How Social Media Builds Your Reputation appeared first on Social Media For Law Firms. I was recently interviewed by The Globe and Mail about smartphone apps that match lawyers with clients. Back in 2012, the same paper published my comments regarding how law firms were beginning to get involved in social media. Journalists ask for my opinion on law firm social media matters because of my online reputation. I built my presence by penning […]
  • 6 Simple Ways to Stand Out From the Crowd Online

    Samantha Collier
    13 May 2015 | 12:55 am
    The post 6 Simple Ways to Stand Out From the Crowd Online appeared first on Social Media For Law Firms. I started tweeting professionally five years ago today according to Twopcharts.com. Here’s my best advice from my 1828+ day social media career: stay weird! The online realm is a competitive venue, but you can stand out with a few easy steps. 50 million people took the Twitter plunge in the past year for a grand total of […]
  • How To Use Twitter Like a Boss

    Samantha Collier
    1 May 2015 | 3:24 am
    The post How To Use Twitter Like a Boss appeared first on Social Media For Law Firms. Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot Help […]
  • How to Raise Your Klout Score

    Samantha Collier
    16 Apr 2015 | 4:30 am
    The post How to Raise Your Klout Score appeared first on Social Media For Law Firms. Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]
 
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    My Social Agency Blog

  • Essential Characteristics Needed For Social Media: A football Analogy

    James Prideaux
    2 Jun 2015 | 3:16 am
    Social media is vastly becoming a huge part of digital marketing and is now in the forefront of many brands mind when it comes to targetting consumers. Whether you carry it out in-house, or outsource to an agency, knowing exactly what goes into a solid social media team is essential when deciding on what activities to carry out, and what more important to know than the characteristics of the optimal social media team. Being the football fans that we are, to celebrate the end of season as well as the champions league final, we thought we would create a football analogy of the Essential…
  • Facebook Most Popular For Marketers

    Kerry Butters
    29 May 2015 | 4:53 am
    Facebook has been much maligned in recent months, since the site changed its algorithms to ensure that overly promotional posts don’t show up in user newsfeeds. This has led to a drop in organic reach for brands that use the social media site for marketing. It’s also led to a rash of articles appearing online suggesting that you get rid of your brand’s Page. However, according to this year’s Social Media Marketing Report from Social Media Examiner, Facebook remains the most popular choice for marketers in 2015 with 93% of marketers using it. In fact, given the choice of only being…
  • 5 Tips for Encouraging Blog Comments

    Kerry Butters
    27 May 2015 | 2:35 am
    Blogging can be a frustrating endeavor. You know that your posts are being read, because your analytics tells you so, but nobody is commenting either on the post itself, or on social media. Perhaps you’ve tried various tactics, but these don’t seem to be working. Now, you’re wondering if the blog is any use at all, despite the traffic it seems to attract. For brands, individuals and small companies, it’s always worth having a blog. Not only does it drive that all-important traffic, it also positions you as an influencer (if you’re doing it right) and ups SEO. It’s never been easy…
  • A Guide to Periscope – Twitter’s New Live Streaming App

    Kerry Butters
    21 May 2015 | 8:38 am
    New players pop up in social media all the time, and it’s occasionally difficult to find the time to properly evaluate them. Ello, for example, despite the fact it opened with a bang, is rarely discussed now, although it did receive enough funding for the founders to make it a little more feature-rich. The latest new social tool on the block is Periscope, a live streaming video app which Twitter purchased for $120 million after just 11 months of development. It was released in March this year and allows users to stream live video in real time. Those viewing the stream can interact by…
  • Facebook Algorithm Changes and Your Brand

    My Social Agency
    12 May 2015 | 4:30 am
    Last week, new algorithm updates were announced for Facebook which pretty much spelled the end of organic reach for brands. Now, the site will concentrate its efforts on showing its users updates centred around their friends and what they say they want to see. This is no surprise, it’s been coming for a while. The site announced at the end of last year that we could expect to see a dip in organic reach in January, but that was just for starters. What this means for brands is that essentially, the free ride is well and truly over. However, Facebook has one of the most powerful ad platforms…
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    Brandwatch

  • Report: UK Newspaper Brands on Social – Who’s Getting it Right?

    Natalie Meehan
    24 Jun 2015 | 6:27 am
    The UK newspaper industry has taken a beating over the past few years. With the national tabloid News of the World printing its last edition in July 2011 in the wake of the phone hacking scandal (for those not familiar, the paper was discovered to have hacked the voicemail of celebrities, royals and even murdered schoolgirl Milly Dowler – in that case giving her family hope that she was still alive as her voicemails were clearly being listened to), and the Leveson Inquiry probing into the seemingly dark heart of the tabloid press, newspaper brands have suffered. At its height, the News…
  • React: Toilets, Cows & Kate Moss – The Glastonbury ’15 Social Primer

    Marcus Beard
    24 Jun 2015 | 2:39 am
    Five days of music, boozing and sunshine should be enough to make thousands of festival-goers put down their phones. With the growth of powerpacks and all-day phone batteries, though, music lovers can Tweet their frustrations and anticipations all night long. Glastonbury 2015 has only just opened its gates, but there’s already been two tasty scoops of silken, protein-rich controversy. As with every year, the blank female-only posters reveal the gender imbalance in headline acts – something we hope to see addressed in future festivals. With Dave Grohl breaking his leg on tour a…
  • How Journalists Can Use Social Data to Create Must-read Content

    Joakim Nilsson
    23 Jun 2015 | 5:58 am
    If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Twitter has emerged, perhaps unsurprisingly, as the platform that journalists love to use. It’s rare to watch any news show or read an article without coming across the author’s Twitter handle. In this article I’ll be discussing social media monitoring data and how it can be applied in journalism to create must-read…
  • Marketing: 7 Social Media Hacks for Busy Event Planners

    Fiona Saluk
    22 Jun 2015 | 7:01 am
    Social media has been a game changer for almost every industry. The marketing world in particular was taken by storm, and there is information abound on how to harness the power of social media to your advantage. One particular facet of marketing has been left relatively untouched in the axiomatic sea of ‘how-to’s. Event marketing has yet to be handed a doctrine of social media guidelines. Luckily, we have a lot of knowledge to impart in in this area. So, what are the best ways to use social media for event planning? Get the word out – early! WOMM, or word of mouth marketing, is key…
  • React: What Was the Best Game of E3 2015? We Analyze It

    Marcus Beard
    19 Jun 2015 | 3:10 am
    The press conferences have ended. The booths are being deconstructed. Thousands of people are catching their flight out of LAX, worn by four days of little sleep and blaring high-resolution displays. E3 draws to a close just as the press embark on a bigger task: declaring a ‘winner’. Fanboys will argue that their respective console, game or publisher was the champion, putting all others to shame. We’ve looked to social to declare a winner. See also: Sony vs Microsoft: Who won the battle of the press conferences? What was talked about the most? Across Facebook, Twitter,…
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    MeWe

  • Exclusively on MeWe: Revolutionary My Chat and Privacy Mail!

    MeWe Team
    24 Jun 2015 | 6:52 pm
    At MeWe, we like to be bold and do things differently. We don’t think about what others are doing, and instead think of what our members want. It is the core of everything we do. Because of your recent ideas, feedback, and suggestions, we were able to revolutionize “My Chats” and “Privacy Mail.” Find out more below! New “My Chats” Now, you can easily find new and previous chat conversations! In desktop, on the right side of your screen, you will see all of your chat conversations by recency. To find previous ones, simply use the search box and enter the…
  • Five Amazingly Easy Ways to Find Your Friends on MeWe!

    MeWe Team
    5 Jun 2015 | 9:03 pm
    You have told us that the most important thing to you is to enjoy staying connected with your friends, family, and co-workers. For you we’ve put together amazingly easy ways to find them all on MeWe. The simplest way is to use your address book at MeWe, so that we can ongoingly tell you when one of your contacts join MeWe and who you know that are already members. Here’s how you can this and more! 1. Use your Address Book to Match & Invite Contacts (Click photo to enlarge) 1. Click the “Invite Contacts +” button 2. Select your preferred e-mail provider to access…
  • New MeWe Tutorial: Easily Customize Your Notifications!

    MeWe Team
    21 May 2015 | 7:55 pm
    Suffering from FOMO (fear of missing out)? We’ve got the cure! Our powerful notification centers ensures you never miss out on anything interesting or fun again. Easily customize your My World and individual group settings any way you want. Here are some ways to conveniently change them on desktop and mobile: Desktop – from My World: (Click photo to enlarge) 1. Click the “Notifications / Prefs” button 2. Select your desktop and notification preferences 3. Click the “Save” button Desktop – from one of your Groups: (Click photo to enlarge) 1. Click the…
  • Fun New Features on Desktop!

    MeWe Team
    14 May 2015 | 5:37 pm
    We are committed to you and to delivering the ultimate communication network with exciting features and privacy you trust! Based on your recent feedback and compliments, we’ve released a couple of new features on desktop and our apps: Mentions: Now you can make sure a MeWe contact never misses your post! When making a post inside MeWe desktop, type @ followed by their name, and they will see it in their notifications. Reshare Multiple Photos: Easily reshare your’s or a contact’s set of photos! On desktop or the app, select the share icon, type a message (optional), and select which…
  • Hello Facebook, Goodbye Privacy: FB’s Rogue “Hello Android” app

    Mark Weinstein
    1 May 2015 | 6:20 pm
    Smartphones these days tend to be more about the “smart” and less about the phone. With all the cool apps and features we can use on our devices, the phone almost seems an afterthought. Facebook must have felt the same way when it decided to design its new Hello Android app. For those who haven’t heard, Hello is a free dialer app for your smartphone that Facebook claims you can use for caller ID, blocking calls, and local searches. The reviews to date have been positive. That’s the glass half full portion of our story. But the tale doesn’t end here. This is…
 
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    Subjectively Speaking

  • When Data is Compromised, Speed Correlates to Trust

    Alan Belniak
    18 Jun 2015 | 6:34 am
    What Happened On Monday, June 15, at 3:40p Eastern Time (GMT -4), LastPass tweeted the following: We want to alert our community to a recent security incident & the actions we’re taking to protect users: https://t.co/DaW6Lj00wm — LastPass (@LastPass) June 15, 2015 That reads: “We want to alert our community to a recent security incident & the actions we’re taking to protect users: https://blog.lastpass.com/2015/06/lastpass-security-notice.html/ ” In the blog post, they note that LastPass noticed suspicious activity on the previous Friday (June 12). That same…
  • Tips to Getting Found on LinkedIn

    Alan Belniak
    15 Jun 2015 | 7:32 pm
    Over the past few years, and more specifically, the past 11 months, I’ve fielded various requests – friends, past and current work colleagues, even family – about LinkedIn and profile management.  I co-wrote an ebook about this years ago (you can see it here, on my SlideShare account). LinkedIn has changed its platform since then, so not everything is applicable anymore.  However, many of the core concepts still are.   I’ve outlined below a distillation of some suggestions I’ve cobbled together the past few times I’ve fielded this question.  Bottom…
  • Using Google to Find Out Who Creeps On You On LinkedIn

    Alan Belniak
    6 May 2015 | 7:25 pm
    Google Image search is a great thing. I don’t mean entering a term like ‘spaghetti’, changing the results to images, and seeing all of the pastabilities (see what I did there?). Rather, for those that don’t know, you can search by using an image as the query. I’ve written about this in the past. Hop on over to read it (it’s short) then come back.   Great.   What’s a good current use of this? LinkedIn. Christopher S. Penn (@cspenn) talked about a related topic in a recent weekly newsletter (sign up free – better yet, complete your profile and get the weekly bonus…
  • What’s the Bugaboo?

    Alan Belniak
    28 Apr 2015 | 8:34 pm
      Things aren’t always what they appear.  Sometimes when researching, we let our own biases get in the way – sometimes, even knowingly.  When something is too good to be true, we need to constantly ask: “what’s the bugaboo?”   You’re house-hunting and you’ve looked at 20 houses and none seem to fit. Next, one comes along and it just seems to click. It’s got just about all the amenities you want.  It’s just about within the price range you want.  It’s close enough to the neighborhood you want.  It just clicks.   Does it really, though?  Or is it…
  • Testing Testing 1 2 3

    Alan Belniak
    13 Apr 2015 | 12:55 pm
        This is a test.  RSS seems down.  This is just a test.   image: MST3K heckles SMPTE TV color bars, too, from flickr user Chris Devers (cdevers), CC BY-NC-ND 2.0 Testing Testing 1 2 3 is a post from Alan Belniak's Subjectively Speaking blog. Click through to read more.         Related PostsWhen Data is Compromised, Speed Correlates to TrustUsing Google to Find Out Who Creeps On You On LinkedIn 
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    PureMatter » Blog

  • Twitter Turns to the Humans

    Suzie McCarthy
    19 Jun 2015 | 9:06 am
    Big news in Twitter land. At long last Twitter has decided to take control of our chaotic streams. Within the next few months Twitter will be unveiling “Project Lightning” – a human-powered curated feed by Twitter’s editorial team dedicated to providing useful information in real time based on what it considered to be the big stories of the day. From Wired: “The curated feeds will be separate from your Twitter timeline, access via a new button in its mobile app. The new screen will feature a list of seven to ten events taking place on any given day— ranging from scheduled events…
  • The Future of Collaboration with Mark Babbitt, CEO of YouTern

    Joey Lopez
    10 Jun 2015 | 12:00 am
    In this episode of Substance, CEO Bryan Kramer sits down with Mark Babbitt, CEO of YouTern, President of @SwitchandShift, and co-Author of A World Gone Social. With a strong background in talent development and youth mentorship, Mark reveals how he helps the future generation find their passion. He also challenges viewers to reflect on work ethic and explains what it takes to stand out amongst the crowd. Lastly, Mark stresses the importance of social business, the future of collaboration, and shares his one secret for long-term success. Join us by clicking the video below. Enjoy! Want more?
  • Why We Heart Meerkat

    Suzie McCarthy
    18 Mar 2015 | 12:24 pm
    I remember the first time I heard about Meerkat. It was 5:57pm on Tuesday, March 3rd and I was in Barcelona for Mobile World Congress. Given the rapid rise of the application (we now talk about “Meerkating”!) it’s amazing to think that that was just 15 days ago. I was 3 minutes away from kicking off the #IBMMobile tweet chat hosted by Bryan Kramer with Brian Fanzo as one of our guests. The conversation went something like this: Fanzo: Did you hear about Meerkat? BK: Yeah I I saw Gary Vee’s tweets about it yesterday. Sounds really interested. Fanzo: Yeah I just downloaded it. BK: I…
  • Becoming a Brand Ambassador

    Suzie McCarthy
    20 Feb 2015 | 4:16 pm
    “Brand Ambassador”- it’s another one of those social business phrases in danger of overuse and abuse. As in “we then harnessed our Brand ambassadors” or “let’s develop a Brand Ambassador program”. But what does it really mean to be an Brand Ambassador? What do they do? How do they go about it? What does it mean for cultivating an authentic community? These are some of the questions addressed in the third and final installment of our Behind the Brand conversation series hosted by Bryan Kramer. His guests were two of the foremost thought leaders…
  • Millennials on Marketing- #H2HChat Recap

    Suzie McCarthy
    18 Feb 2015 | 8:45 am
    The marketing focus on Millennials/Gen Y demographic borders on obsession at times. Google Millennials + Marketing and you’ll pull up more infographics and reports than you know what to do with. Every article purports to have the REAL story. Exhibit A The majority of these articles either extrapolate from a few select accounts or generalize from various surveys and statistics. Moreover the majority of these articles are written by non-millennials. As a millennial myself I have to say that with the exception of Pew very few surveys come even close to capturing what I actually care about…
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    LegalTXTS

  • Court “Deactivates” Attempt to Hide Social Media Information From Discovery

    Elijah Yip
    17 Jun 2015 | 4:04 pm
    Have you ever been tempted to delete a social media message you posted that exposes you or your company to liability? That post that seemed like a harmless joke but now could turn into evidence in a wrongful termination lawsuit. Or that photo that could cast you in an unflattering light. If it ever crossed your mind that no one will notice if you simply pressed the “delete” button, here’s a case illustrating why succumbing to the temptation doesn’t end well. In Crowe v. Marquette Transportation Company, Gulf-Inland, LLC, 2015 WL 254633 (E.D. La. Jan. 20, 2015), Brannon Crowe sued his…
  • Bargaining After the Breach – NLRB says failure to engage in collective bargaining over data breach remedies violates federal law

    Elijah Yip
    13 May 2015 | 7:06 pm
    The National Labor Relations Board (NLRB) recently took the unprecedented position that an employer violated federal law by failing to engage its employees’ union in collective bargaining regarding its response to a data breach. The U.S. Postal Service (USPS) was the target of a 2014 data breach affecting over 800,000 of its current and former employees. The NLRB filed complaints against the USPS claiming that it executed its response to the breach without engaging in collective bargaining with the union. That’s a violation of National Labor Relations Act (NLRA) provisions mandating…
  • Court Turns Down the Volume on Audio Company’s Effort to Discover Identity of Anonymous Tweeters

    Elijah Yip
    29 Apr 2015 | 5:48 pm
    Say you’re the president of Diamond Staffing Services. One morning, your phone is flooded with Twitter notifications. A few taps leads you to the source of the buzz: Someone opened a Twitter account parodying your company’s name and tweeted: “Work for Diamond? Pregnant = fired. We’re Diamond – we don’t care, LOL!” The tweet links to your company’s official Twitter account. Livid, you instruct your attorney to file a defamation lawsuit. Not so fast, your attorney says. First, you need to know who you’re suing, and the Twitter account was probably opened using fake…
  • Clinton Email Controversy Highlights Dangers of Using Personal Online Accounts For Work

    Elijah Yip
    15 Mar 2015 | 2:29 pm
    The New York Times recently reported that Hillary Rodham Clinton used a personal email address for work and personal matters while she served as Secretary of State. Many employees could probably appreciate why Ms. Clinton chose to use a private email address for work purposes. She enjoyed the convenience of carrying one mobile device instead of two. That’s the same reason the Bring Your Own Device movement has been rapidly gaining momentum. The convenience of commingling professional and personal online accounts comes at a price. One danger is unauthorized disclosure of confidential…
  • NLRB Issues Corporate Email Decision That Will Have Employers Turning “Purple”

    Elijah Yip
    12 Feb 2015 | 4:12 pm
    In 2007, the National Labor Relations Board (NLRB) issued its Register Guard decision allowing employers to prohibit employees from using company email to engage in discussions about the terms and conditions of their work with other employees or unions for purposes of “mutual aid and protection,” which are protected under Section 7 of the National Labor Relations Act. In April 2014, the NLRB issued a notice and invitation to the parties in a case involving Purple Communications, Inc. and interested amici curiae to file briefs on whether Register Guard should be overruled. The NLRB…
 
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    Top Dog Social Media

  • 9 Ways To Use LinkedIn Tags To Generate More Business

    melonie@topdogsocialmedia.com
    19 Jun 2015 | 8:04 am
    Are you incorporating a LinkedIn lead generation strategy in your sales process? If you aren’t already making use of LinkedIn tags, you’re missing out on a tool that can greatly improve your efficiency and give more of a systematic process to your LinkedIn sales cycle. In my experience, using LinkedIn tags has become a critical part of my lead generation and sales strategy for myself and all of my B2B clients. What Are LinkedIn Tags? LinkedIn tags are a helpful way to categorize your contacts, accessed by the “Relationship” tab on anyone’s profile. LinkedIn starts you off with a few…
  • 7 Ways To Get More ROI From LinkedIn Publisher Posts

    melonie@topdogsocialmedia.com
    12 Jun 2015 | 3:52 pm
    Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are…
  • 3-Step LinkedIn Marketing Formula [Live In London UK]

    melonie@topdogsocialmedia.com
    3 Jun 2015 | 12:00 am
    There is no better place to generate more B2B leads than on LinkedIn, as it is home to over 364 million global members and one out of every three professionals in the world. If you are like many people though, you may not know how to take advantage of the huge opportunities that this platform has to offer. If you have ever attended a webinar, seminar or presentation of mine, you will know that I have created a 3-step formula on LinkedIn that has generated not only my own success on LinkedIn, but also for thousands of my clients and community members. While I have been sharing this information…
  • I Found My Dad After 46 Years With Facebook In 72 Hours

    melonie@topdogsocialmedia.com
    1 Jun 2015 | 6:07 pm
    I have a secret to share that I haven’t told many people until this week. In my 46 years on this planet, I’ve never met my biological father. I had attempted to track him down a few times but never had any success and eventually managed to get past it a few years ago, finally admitting defeat. I realized recently that I do want to know who my dad was before I die and if I have any other siblings. About a week ago a friend of mine found a brother they never knew they had on Facebook and it inspired me to give this a try myself. Within 72 hours of uploading a video to Facebook, I found him.
  • 10 Reasons Your Business Should Be On Instagram

    melonie@topdogsocialmedia.com
    28 May 2015 | 8:00 pm
    Are you finding more people are telling you that you need to be on Instagram? Have you been wondering if there could potentially be an ROI with Instagram for business use? There comes a time when a movement makes so much noise that you can’t help but pay attention to what’s going on. That point where you realize…this thing isn’t going away. I believe we’ve hit that point with Instagram and there are a few compelling stats to back it up. 1. Instagram Is Officially Bigger Than Twitter Though Twitter isn’t too far behind, Instagram has taken a lead. Twitter has been struggling to…
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    Social Media - News, Information & Updates - GizBot

  • Both Facebook Lite and the standard Facebook app will work on a single device

    29 Jun 2015 | 7:35 am
    Social networking giant Facebook has added 13 million users in six months to take its userbase to 125 million in India, its second-biggest market globally. {image-29-1435584383-both-facebook-lite-the-standard-facebook-app-will-work-on-single-device.jpg www.gizbot.com} The US-based firm, which had 112 million users in India as of December last
  • Twitter new source of funds for start-ups

    29 Jun 2015 | 6:33 am
    Coming as a shot in the arm for fledgling businesses, the US Securities and Exchange Commission has given its nod to start-ups for using the social network to drum up interest in future stocks and debt offerings, engadget.com reported. {image-29-1435578327-twitter-new-source-funds-start-ups1.jpg www.gizbot.com}
  • It's a 'WhatsApp' Government in Jharkhand: Marandi

    29 Jun 2015 | 3:32 am
    Charging the state government with working on directions from the Centre, Jharkhand Vikas Morcha (Prajatantrik) supremo and former Chief Minister Babulal Marandi today said the Raghubar Das government has been working as a 'WhatsApp' government working on "messages" from New Delhi.
  • Facebook Reportedly Testing Snapchat-like Photo Uploader on iOS

    29 Jun 2015 | 1:48 am
    Facebook is reportedly working on a new photo uploader feature that allows users to include text overlay and swipe-able filters, similar to the Snapchat. {image-29-1435566285-facebooksnapchat.jpg www.gizbot.com} According to TechCrunch, some user are witnessed changes has been made in their Facebook app
  • Soon, 'instantly' read newspaper articles on Facebook

    27 Jun 2015 | 6:47 pm
    Facebook will soon make its Instant Articles programme live, with publishers like NBC News and the New York Times already in the fray. Other early-stage partners include the Guardian, BBC News, Spiegel Online and Bild. Facebook would host the content on
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    msmdesignzblog.com

  • Instagram for Business

    Clayra
    26 Jun 2015 | 3:00 pm
    Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts were 2.8 higher than Nielsen’s norms for online advertising. Today we will explore some examples of great Instagram strategies that have been implemented by brands in a creative way, and we’ll analyze how can these tactics…
  • Live Streaming for Business: Periscope/Meerkat

    Clayra
    15 Jun 2015 | 8:55 am
    We are evolving. Visual storytelling has taken center stage in social media content sharing, platforms such as Periscope and Meerkat have appeared in the market following pioneers like Snapchat to bring a new form of communication to the table: Live Streaming. But how can we as business take advantage of these tools and use them as ways to connect with our consumers? We’ll dive into the interesting world of live video sharing and discuss the ways all business can hop on the ride. Let’s start with an overview of both tools: 1. Meerkat: Live video streaming app, that allow users to…
  • DIY: NYC Dreamy Photographic City Overlay!

    Clayra
    4 Jun 2015 | 11:23 am
    Today we’re going to learn a very simple trick that can turn any photo from ordinary to striking. This has been trending for some time now and can be used in a variety of ways to enhance any design or photography work. Open Photoshop and let’s start! Step 1: Get the colors ready We want a sort of vintage looking photo, so the first step we will do is turn the image black and white. To do so you just have to click Image > Black and White (in a copy of the original layer). Step 2: Give the photo some oopmh! To achieve that dusty film color we’re going to adjust it by…
  • MSM DesignZ, Inc. Continues to Grow Adding Five New Employees

    MSM DesignZ
    3 Jun 2015 | 1:58 pm
    MSM DesignZ, Inc. announces its company expansion with five new employees to accommodate the fast-paced growth of the company. MSM DesignZ, Inc. welcomes Jennifer Hampton, Dominick Corona, David Roberts, Melissa Migden and Megan Jackson. “These five additions will play an important role in three key divisions of the company,” said Mario Mirabella, CEO and Founder of MSM DesignZ, Inc. “They will immediately expand our core in our efforts to take MSM to the next level. These five talents stood out and bring fresh creativity and ideas to an existing powerful team.” Melissa and Megan join…
  • MSM DesignZ, Inc. Awarded with New Rochelle Public Library Contract

    MSM DesignZ
    19 May 2015 | 7:44 pm
    MSM DesignZ, Inc. is proud to announce that we have been awarded with the New Rochelle Public Library contract.  MSM is in the process of developing the New Rochelle Public Library’s new website, which will completely revamp the library’s online presence and take the library’s digital existence into the 21st century. “We are excited to be working with such an important organization that serves the city of New Rochelle,” said CEO Mario Mirabella. “Our goal is transform the library’s online user experience so it can be a powerful tool and resource for all ages.” New Rochelle…
 
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    Social Positives

  • How do i Backup my iPad

    Mohammed Anzil
    28 Jun 2015 | 2:54 am
    An iPad can’t replace a PC, but simply iPad is really worth the price. iPad is a great productivity device you can take on the way. iPad is extremely portable, 10 hours of moderate use without needing to be charged, great to watch movies and play games, ease of use, etc....Read more »The post How do i Backup my iPad appeared first on Social Positives.
  • Best Sites to Watch Horror Movies Online without Downloading

    Mohammed Anzil
    27 Jun 2015 | 5:10 am
    Movie streaming, how this works? When you watch movies online you don’t have to download the movie to watch. You are watching the movie live, live streaming. The major advantage of watching movies online without downloading is you are saving your precious time, save time on downloading. Horror Movies are one...Read more »The post Best Sites to Watch Horror Movies Online without Downloading appeared first on Social Positives.
  • How to Backup iPhone to iCloud

    Mohammed Anzil
    27 Jun 2015 | 1:13 am
    iPhone, the term makes a smartphone lover happy. Most smartphone lovers would like to have this gadget in his pocket. Most users are using iPhone to save their precious images, contacts, etc. It is a good thing, but you should backup your precious moments in somewhere. Your phone might be...Read more »The post How to Backup iPhone to iCloud appeared first on Social Positives.
  • 12 Best Free International Calls App

    Mohammed Anzil
    26 Jun 2015 | 10:55 am
    In earlier days, making calls is a huge task. With the revolution of the internet, nowadays connecting with other people is really easy. We have good social networks, forums, that helps us to connect with the world. After the innovation of smartphones, there are a lot of apps has been...Read more »The post 12 Best Free International Calls App appeared first on Social Positives.
  • Best Basketball Games for Kids

    Mohammed Anzil
    26 Jun 2015 | 3:33 am
    Basketball is a really interesting game. Its a favorite game for even elders. What about this awesome game for kids? Today we have to list best Basketball Games for Kids. 1. Basketball Shoot Basketball Shoot comes first on our list. It is an easy, simple game which base on realistic physics. This...Read more »The post Best Basketball Games for Kids appeared first on Social Positives.
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    Crowdfire (Formerly JustUnfollow)

  • How A College Student Built A Successful Social Media Business

    Shreeja Jamdar
    16 Jun 2015 | 12:46 am
    Meet August Erickson A marketing student at James Madison University and a successful social media marketer since 4 years, August Erickson is a marketing professional to be reckoned with – all at the age of 20. What started out as a few casual shout-outs to upcoming brands has now grown into a thriving social media business that companies are flocking to left and right. How did he do it? Having understood the importance of Twitter marketing and what works on Twitter lay the foundation to August’s foray into the world of social media. The sizable following on his personal Twitter…
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