Social Media

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  • Blog Monetization: How You Can Make More Money With Your Blog

    Social Media Examiner
    Michael Stelzner
    31 Oct 2014 | 3:00 am
    Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? To learn how to make more money with your blog, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]This post Blog Monetization: How You Can Make More Money With Your Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Behind the Scenes of Hootsuite’s #SocialNotScary Halloween Campaign

    Hootsuite Social Media Management
    Evan LePage
    31 Oct 2014 | 6:00 am
    Halloween is a big deal at Hootsuite. Of course our employees love the holiday and go all out on costumes (for themselves and their dogs). But we also love Halloween because it lets us get creative and connect with our users in a much more unique way. Last year it was through a zombie video contest with our friends at Zendesk. And this year it took the form of a series of horror movie character portraits we’ve dubbed the #SocialNotScary campaign. The idea for these portraits came from the notion that many people are scared or intimidated by social media. Whether its hackers and trolls, or…
  • A day in the life of user-generated content

    blog
    Rachel Eng
    29 Oct 2014 | 10:06 am
    If you are like most shoppers, you probably read online reviews or search social media to learn about a product before you purchase. Maybe you were researching your TV, the new restaurant down the street, an insurance company, or even a recipe you were thinking about making. You want to ensure that you are making a wise decision with where you spend your money (and time). However, do you ever wonder if all of that user-generated content is authentic? How does it get “approved”? Why do I feel like I see the same review on multiple sites? Are businesses actually reading reviews and…
  • How To Gain Consumer Insights That Boost Your Marketing Results

    Social Media Era Of Poking
    Jure KLEPIC
    29 Oct 2014 | 7:57 am
    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Changing the mind-set of senior level executives. Going above and beyond to capture insights. Showing a genuine interest in what consumers have to say. Today’s consumers may like something for years, and…
  • 10 Things You Most Likely Didn't Know About Social Media

    Social Media Today
    Monica Wells
    31 Oct 2014 | 6:00 am
    If you consider yourself a know-it-all social media guru, you're in for a surprise. Following the rapid evolution of social media analytics tools, industry experts are able to extract lots of new and increasingly detailed information that helps marketers to create more effective social media strategies. There are dozens of research studies being conducted on the subject, some of which you might not even now existed. Here are ten interesting social media facts you probably didn’t know about.1. That's right, Facebook is growingEven though to some markets Facebook is slowly becoming an…
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    Canva

  • How to use Photo Filters to Enhance Your Images

    Poppie Pack
    30 Oct 2014 | 11:00 am
    Filters are a fantastic way to transform a lack lustre shot into a vibrant and striking image. Each preset photo filter in Canva has unique characteristics; familiarise yourself with them all or read on to learn how to create your own. Here we introduce you to the basics of using photo filters in Canva – from where to find them and how to apply them, to how to use them to create character in your designs! 1Use filters to set a mood Experiment with filters to alter the mood or feel of your images. The best filter for your design will vary depending on your content, so make sure you have a…
  • Three Fresh Font Pairings to Inspire Your Designs

    Poppie Pack
    28 Oct 2014 | 8:00 am
    Remember to keep broadening your creative horizons by getting experimental with type marriage. We are always adding to our ever-extending suite of fonts to help educate and evolve your design skills. These additional typefaces give you the tools to apply aesthetic variations to your graphics. Feel like you have been stuck for new ideas and need some inspiration? Here we show you you some excellent ways to use some of our newest members of The Canva Library, as well as techniques to pair the newbies with pre-existing font favorites. 1Quicksand, literally Influenced by 1920’s-30’s…
  • How to Use Transparency to Transform Your Design

    Poppie Pack
    26 Oct 2014 | 1:00 pm
    A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process. Be prepared to think outside the box – here we show you some brilliant ways to apply transparency to your designs. 1Create clear copy space Using a transparent background helps with text legibility and is a clever way to represent your content. Let your background determine your copy area by choosing an image with…
  • A Visual Guide to Type Terminology

    Poppie Pack
    22 Oct 2014 | 8:00 am
    Fast-track your design education by getting familiar with fundamental typographic terms! Typography is the art and technique of arranging type in your designs. The aim of the game is to make your written language look aesthetically beautiful and read effectively so your message can be absorbed with impact. These essential terms will form the foundation of your typography knowledge – so be sure to save, pin, and share these graphics for easy reference! 1Ascender The ascender is the vertical stem that extends above the x-height of a letter, you can use this landing space as somewhere to…
  • How to Choose the Right Colors for Your Brand

    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
 
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    Social Media Examiner

  • Blog Monetization: How You Can Make More Money With Your Blog

    Michael Stelzner
    31 Oct 2014 | 3:00 am
    Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? To learn how to make more money with your blog, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]This post Blog Monetization: How You Can Make More Money With Your Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Check Social Media Privacy Settings

    Elizabeth Victor
    30 Oct 2014 | 3:00 am
    Are you concerned about your online privacy? Have you checked the privacy settings for all of your social media platforms? Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy. In this article you’ll discover how [...]This post How to Check Social Media Privacy Settings first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Run a Successful Instagram Contest

    Krista Bunskoek
    29 Oct 2014 | 3:00 am
    Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business. Types [...]This post How to Run a Successful Instagram Contest first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How Researching Competitors Can Improve Your Blog Content

    Ian Cleary
    28 Oct 2014 | 3:00 am
    Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your competitors’ content and tools to help [...]This post How Researching Competitors Can Improve Your Blog Content first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Ways to Grow Your Leads With LinkedIn

    Melonie Dodaro
    28 Oct 2014 | 2:00 am
    Do you use LinkedIn to find potential clients? Want to use LinkedIn more effectively? To grow your network, you need to build relationships and become an invaluable resource to others. In this article you’ll discover how to use LinkedIn to better connect with leads and prospects. #1: Optimize Your Profile If you want to have success [...]This post 5 Ways to Grow Your Leads With LinkedIn first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Changing The Rules Of E-Commerce

    Tim Chang
    31 Oct 2014 | 6:00 pm
     In late summer, Mayfield and CRV co-hosted a dinner for entrepreneurs at e-commerce 2.0 companies, including Brit& Co, Dolls Kill, Dropship, Indiegogo, Kiwi Crate, LeTote, Massdrop, Pebble, Peek, Poshmark, The Hunt, Tophatter, Touch of Modern, Trendalytics, Udemy and Urban Remedy. Over dinner and drinks these executives discussed the factors making e-commerce cool again for investors… Read More
  • Hands On With Microsoft’s New Fitness Wearable, The Band

    Alex Wilhelm
    31 Oct 2014 | 4:57 pm
     Dropping out of left field like a foul fly ball from the Kansas City Royals this week, the Microsoft Band was a surprise. Part fitness band, part computer, part mobile Twitter and stock-checking smartgadget, the Band is a mix of things. And it pretty much works. It’s still a bit clunky, as you might expect from first-generation hardware, but I’ve been pleasantly surprised by the Band. Read More
  • Contextly Expands Its Content Recommendation Platform To Include Videos And For-Sale Products, Too

    Anthony Ha
    31 Oct 2014 | 3:47 pm
     With the latest expansion of its content recommendation tools, startup Contextly isn’t just pointing visitors to relevant articles, but videos and products, too. Co-founder and CEO Ryan Singel (a former editor at Wired) told me that this is “doubling down” on the company’s current strategy. Read More
  • CrunchWeek: Google Hunts For Cancer, Microsoft’s Fitness Band, And Kim Kardashian Goes To A Tech Conference

    Sarah Buhr
    31 Oct 2014 | 3:14 pm
     Alex Wilhelm, Kyle Russell and I discuss Google[x]‘s new nanoparticle project to hunt down cancerous cells, Alex shows off his shiny new fitness tracker from Microsoft, and the scary comments we received after Kim Kardashian showed up at a tech conference. Also, Happy Halloween! We all put on cat ears just for you. Read More
  • 11 TechCrunch Stories You Don’t Want To Miss This Week

    Anna Escher
    31 Oct 2014 | 2:50 pm
     Between the portal to hell opening in our comments section, Elon Musk’s AI demons, and metallic 3D printed guns, it’s been a scary Halloween week here at TechCrunch. We give you our best stories of the week (10/25-10/31). 1. During an interview at an MIT symposium, Elon Musk answered a question that took an unexpected turn. When asked about his views on artificial intelligence,… Read More
 
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    Mashable

  • You'll really hear it here first in music app for unsigned bands

    James O'Brien
    1 Nov 2014 | 12:15 am
    It takes a special kind of optimist to bet their own money on whether there's a big enough audience out there to support a discovery app for music videos by unsigned and emerging bands Turns out Amman Ahmed, founder of Rormix, is exactly that kind of believer. "The majority of people, especially in the venture-capital and investor scene, get kind of put off by the music industry," said Ahmed, speaking by phone earlier this month regarding the run-up to the Manchester, UK-based startup's launch, back in April See also: 33 Musical Earworms You Can't Escape "The only reason I was able to take…
  • National Parks work on delicate task of removing graffiti

    The Associated Press
    31 Oct 2014 | 9:30 pm
    SALT LAKE CITY — A series of graffiti-like paintings on rocks in National Parks across the West set off a furor on social media this month, angering people who say they desecrated some of the nation's most famously picturesque landscapes. They've also created a headache for park managers who have the delicate task of cleaning up the sites without causing further damage. It won't be easy to get rid of the paintings, which were posted on Instagram and Tumblr and then picked up by hiking blogs. Sandblasting and some chemical strippers can cause even more damage to irreplaceable natural…
  • 16 frightening GIFs that will creep you out of your skin

    Brian Koerber
    31 Oct 2014 | 9:00 pm
    It just isn't Halloween without creeping yourself out and sleeping with the lights on for the next week The beloved spooky holiday kicks off a weekend of chills all weekend long. Among traditions like trick-or-treating, getting dressed up as whatever you'd like and eating far too much candy, scaring yourself with spooky stories, horror movies and haunted houses are a favorite Halloween pastime. See also: 9 scary YA books for Halloween fans too old to trick-or-treat If you're looking for one last creepy thrill before holiday mode takes over, you can still creep yourself out with some of these…
  • Egyptian DJ transforms rough neighborhood through lively 'mahraganat' music

    Elizabeth Pierson
    31 Oct 2014 | 8:48 pm
    By day, Salam City is a tough, poor neighborhood on the outskirts of Cairo. By night, it is the breeding ground for an emerging music scene that is now making its way across the countryMahraganat, which means "festivals" in Arabic, is Egypt's newest musical genre. It appeared on YouTube in late 2009, and really took hold following the 2011 revolution See also: Revolution in Egypt Captured Through the Eye of a Camera Radio and television stations did not give the new music airtime, however, so musicians built their reputations beyond their own neighborhoods by circulating amateur home…
  • Two guys in Illinois have taken Halloween lights to the next level

    Eitan Levine
    31 Oct 2014 | 8:10 pm
    What's that? You carved a pumpkin? That’s cute. Nick Thomas and Steve Jandick are the Shaq and Kobe of synchronized Halloween lights— admittedly, there isn’t much competition out there to be the Shaq and Kobe of this very niche thing, but it’s still pretty cool. According to the Chicago Tribune, the Naperville, Illinois duo spent a full month programming and setting up the lights for the show. The monthlong halloween display features songs from Queen, Eric Church (featured above), Eminem and others. “With the lights and music, [Steve Jandick's] taken it to a new…
 
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    Charlene Li

  • Fun Foray: Electric Vehicle Test Drive

    Charlene Li
    16 Oct 2014 | 11:03 am
    Occasionally, I’ll depart from my usual writing about business and technology and post about something more personal, which I call a Fun Foray.  I recently had the opportunity to test drive an electric vehicle (EV) over the weekend — a Chevy Spark — thanks to the Experience Electric #TheBetterRide program. Background: I’m an ardent hybrid owner […] The post Fun Foray: Electric Vehicle Test Drive appeared first on Charlene Li.
  • My TED Talk: Leading in the Digital Era

    Charlene Li
    13 Oct 2014 | 10:59 am
    I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title of my talk was “Giving Up Control: Leading in the Digital Era”. One key data point from Gallup […] The post My TED Talk: Leading in the Digital Era appeared first on Charlene Li.
  • Blogging as a State of Mind: Reflections on 10 Years of Blogging

    Charlene Li
    24 Sep 2014 | 11:01 pm
    Ten years ago today, I wrote my first blog post, entitled “Blogging as a State of Mind”. I still vividly remember the moment — my palms were sweating as I pressed the “Publish” button on my Typepad blog for the first time. I was excited, but nervous about what was going to happen. What would […] The post Blogging as a State of Mind: Reflections on 10 Years of Blogging appeared first on Charlene Li.
  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer

    Charlene Li
    9 Sep 2014 | 9:49 pm
    While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […] The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li.
  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
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    Sensei Marketing

  • Owning the Customer Experience is a Marketing Function

    Sam Fiorella
    6 Oct 2014 | 7:36 am
    The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been slow to change. According to consulting firm Deloitte, the influence and agenda of marketing executives have expanded, yet their organizational context has not fully caught up — they often have only indirect input on many of the critical customer and marketing-related decisions enterprises need to make. Navigating these tensions is what today’s chief marketing officers (CMOs) face. Clearly, there’s a conflict at the core of marketing…
  • The Friday Trifecta: Starbucks, Coke, and Southwest Airlines [Case Study]

    Sam Fiorella
    2 Oct 2014 | 9:01 pm
    This is the first in a weekly series of articles that will highlight three marketing case studies that have captured the attention of the Sensei Marketing team and should capture yours as well. This week’s theme is corporate branding. 1. Starbucks Launches First Brand Campaign Starbucks has always shined a light on its products – never its brand –  in advertising campaigns. Until now. For the first time, Starbucks has launched a brand campaign titled “Meet Me at Starbucks,” which features a six-minute documentary-style video about the day in the life of Starbucks. The mini…
  • Crowdsourcing: Customers Don’t Always Know Best

    Sam Fiorella
    1 Oct 2014 | 3:01 am
    In 1985, the Coca-Cola Company, in a move that is still hotly debated today, concocted a new Coke recipe in hopes of reinvigorating interest in its number-one selling soft drink. Logic dictates that when a product is number one, you don’t mess with it.  The problem, however, was that Coke’s market share had declined to only 24% in 1983, down from a commanding 60% in 1945.  Competition from rival Pepsi was steadily eroding Coke’s dominance in the now famous cola war. As a result, in 1985, almost 99 years after Dr. John Pemberton first created the Coke formula, the company scrapped the…
  • Planned Spontaneity: Twitter’s New Advertising Program

    Sam Fiorella
    29 Sep 2014 | 4:57 am
    AdAge conducted an interview with Ross Hoffman, Twitter’s director of brand strategy, that revealed the social network’s plans to, well, plan social engagement spontaneity.  A program called Hatch is a new initiative within Twitter’s ad team, which is essentially a stable of marketers that work with brand advertisers to plan ad campaigns months in advance of major events such as the Grammys, or more local events like product launches.  In short, it looks forward to times where Twitter’s activity volume around a specific topic will be high and creates strategies that will help brand…
  • The Principle of Reciprocity and Influence Marketing

    Sam Fiorella
    24 Sep 2014 | 10:56 am
    Within the study of the psychology of relationships is a principle called reciprocity, which speaks to the human need (and tendency) to want to give something back when something is received.  People feel a sense of obligation to do something for you when you’ve done something for them. Reciprocity affects us every day.  Have you ever: Invited someone to your wedding because they invited you to theirs; bought a Christmas gift for someone because they bought one for you; donated money to an organization or subscribed to a magazine/newspaper because they offered a free gift? When done…
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    Martin Shervington

  • Everything I’ve learned about running Google+ communities, I learned waiting tables.

    Martin Shervington
    25 Oct 2014 | 11:28 am
    Since their launch at the start of December 2012, I have focused much of my time and attention on running Google+ communities. What I have been reflecting on lately is the process of ‘serving’ people and where this skill comes from. As such, I thought I would connect it to a time when I lived […] The post Everything I’ve learned about running Google+ communities, I learned waiting tables. appeared first on Martin Shervington.
  • Jimmy Fallon’s Birthday

    Martin Shervington
    19 Sep 2014 | 4:23 am
    Myself and the ever brilliant Amy Harrison, decided to team up and create a somewhat amusing birthday campaign for the Google+ community. Yep, few people have the super powers to get me wearing a pink wig but Amy knows funny when she sees it.So, the first thing we’ve done is put out this video teaser […] The post Jimmy Fallon’s Birthday appeared first on Martin Shervington.
  • The power of ‘words and images’ we use on Google+

    Martin Shervington
    12 Sep 2014 | 12:28 am
    This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is, what emotional response do you want to create? Do you consider this […] The post The power of ‘words and images’ we use on Google+ appeared first on Martin Shervington.
  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
 
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    Social Media Today

  • 5 Easy Steps for Creating an Effective LinkedIn Campaign

    Ray Wang
    31 Oct 2014 | 7:00 am
    A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible. I’d recommend small B2B businesses use LinkedIn’s pay-per-click (PPC) advertising platform because businesses can reach an audience of qualified prospects who have specific job positions, work in targeted…
  • The Three Reasons the Collaborative Economy Is Happening

    Jeremiah Owyang
    31 Oct 2014 | 6:00 am
    Your customers are making their own goods in the Maker Movement and sharing their resources – rather than buying them from you!  We’ve conducted research in a pragmatic method via interviews and more to find out why.  Consumers don’t need to continually buy from companies as they are making, sharing, renting and lending goods and services among themselves.This rising behavior is being caused by three major trends: social, economic, and technology driversAnalysis of Three Market Drivers: The Causes for the Collaborative EconomyIn the research interviews, books,…
  • 10 Things You Most Likely Didn't Know About Social Media

    Monica Wells
    31 Oct 2014 | 6:00 am
    If you consider yourself a know-it-all social media guru, you're in for a surprise. Following the rapid evolution of social media analytics tools, industry experts are able to extract lots of new and increasingly detailed information that helps marketers to create more effective social media strategies. There are dozens of research studies being conducted on the subject, some of which you might not even now existed. Here are ten interesting social media facts you probably didn’t know about.1. That's right, Facebook is growingEven though to some markets Facebook is slowly becoming an…
  • The Key to Social Media Marketing Strategy: Big Data?

    Paisley Hansen
    31 Oct 2014 | 5:00 am
    Data retention is becoming an integral part of corporate success. It is estimated that the data storage needs of mid-sized companies will increase at a rate of about 35 percent per year. It will fall on the heads of IT departments to keep up with growing storage demands. An increase in storage capacity may be needed every two years. That means companies will see well over ten percent of their IT budget dedicated solely to storage maintenance. As storage needs balloon, within six years, it will be common to spend upwards of 50 percent of one's IT budget on big data storage needs.Data…
  • 19 LinkedIn Ninja Tricks Experts Haven't Taught You Yet

    Melonie Dodaro
    31 Oct 2014 | 5:00 am
    Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the tricks, tips and changes.Here are some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are easy to implement…
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    Social Media Explorer

  • ICYMI: From the NFL to the Elephant Man

    Jay Kelly
    31 Oct 2014 | 3:00 am
    Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk. The NFL has been making social media headlines this week. Excited about his first start, rookie quarterback Zach Mettenberger posted several pregame selfies of his new hairdo. Come game time, J.J. Watt added insult to injury by taking a mock celebratory selfie after sacking the QB. In an attempt to be liked outside of Boston, Tom Brady has harnessed…
  • 13 Trick-Or-Treat Rules for Social Marketers

    Matt Hollowell
    30 Oct 2014 | 3:00 am
    First of all, I agree with Jason Falls that list posts are not the gold standard. However, sometimes the stars line up, and a list just pours out. So this list is the candy that I’m handing out this year, and I appreciate you stopping by the homestead! Since I’m a zombie this year, I’ll be needing your brains for the next few minutes, so hand them over, grab the closest wad of candy, and slow-walk with me through these 13 (insert spooky sound effect) rules of trick-or-treating/social marketing. It’s okay to pretend, but be true to yourself Yes, you are dressed up like a WWE…
  • Enough with Busy!

    Tracey Parsons
    29 Oct 2014 | 3:00 am
    Busy, busy, busy. Aren’t we all so charming with how very busy we are? It feels like we are all competing over who’s the busiest. Don’t believe me, just look at your social feeds. Everyone is really, really busy (of course not too busy to take the 2 minutes to update their status with how busy they are, but whatever) We are all just so darned busy with work, and our families, kids sports, events, holidays, special projects and hobbies… Just. So. Busy. And we just keep adding things to our to-do list to be busy with little thought being placed on if we should add these things to the…
  • The Perfect Team is Not Perfect

    Brian Carter
    28 Oct 2014 | 3:00 am
    Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win. A cowbell is simultaneously…
  • 4 Powerful Ways to Integrate Social Media Into Your Live Event

    David Saef
    27 Oct 2014 | 3:00 am
    If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event. When attending an event, you’re focused on getting to the panels on time and taking notes. But if you decide to stay back, you’re left hoping your business partner will fill you in on what you missed. And if you’re lucky, you might see a photo of the headline speaker on a sponsor’s follow-up blog…
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    Social Media Era Of Poking

  • How To Gain Consumer Insights That Boost Your Marketing Results

    Jure KLEPIC
    29 Oct 2014 | 7:57 am
    The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. It must take some very concrete steps to get a firm grasp of the target consumers’ tendencies, including: Bringing an anthropologist on-board. Changing the mind-set of senior level executives. Going above and beyond to capture insights. Showing a genuine interest in what consumers have to say. Today’s consumers may like something for years, and…
  • Do you really know your Customers?

    Jure KLEPIC
    27 Oct 2014 | 8:11 am
    What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation is important, but if your business is concerned with sales, consumer motivation is perhaps even more crucial. Understanding what consumers want and responding to their desires is a near certain path to increased sales. If understanding humans is the goal,…
  • 7 NEW Social Media Solutions to Grow Your Business

    megantotka
    16 Oct 2014 | 8:03 am
    When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark, but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. 1. Pinterest Messenger Pinterest users send over two million pins each day. With so much engagement on Pinterest, it’s hard to ignore their newest feature – Pinterest Messenger. The messenger feature allows people to chat…
  • How Cultural Marketing Is Different From Consumer Insights

    Jure KLEPIC
    15 Oct 2014 | 7:44 am
    Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves out the cultural factors that influence and often change consumer behaviors. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present…
  • What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

    Jure KLEPIC
    6 Oct 2014 | 5:56 am
    While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. For a long time, this segmentation worked, too. Back when there were three television networks, one newspaper in every city, and clearly defined radio stations, it was easy to generalize that…
 
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    @ProBlogger

  • Free Webinar: How to Start (or Reboot) Your Blog Right: 8 success factors that determine your blog’s future

    Darren Rowse
    27 Oct 2014 | 3:19 am
    This coming Tuesday/Wednesday (depending where you live) I’m running a free webinar with Chris Garrett. The time of the webinar is: Los Angeles: 5pm Tuesday 28th New York: 8pm Tuesday 28th London: 12am Wednesday 29th (sorry my UK friends!) Singapore and Perth: 8am Wednesday 29th Cape Town: 2am Wednesday 29th Melbourne and Sydney: 11am Wednesday 29th Note: we will record the webinar but you need to register to receive access to it. The title of the webinar is – How to Start (or Reboot) Your Blog Right: 8 success factors that determine your blog’s future Chris Garrett is long term…
  • 3 Ways to Define What Your Blog Is About

    Darren Rowse
    26 Oct 2014 | 8:19 am
    What is your blog about? It’s a question all bloggers get asked from time to time. How do you answer it? It’s also a question I know many ProBlogger readers wrestle with – particularly when starting out. What is my niche? Do I even need a niche? How do I define my niche? Every time I run a Q&A webinar over on ProBlogger.com, I get questions around whether bloggers need a niche. I thought I’d put a few thoughts into a blog post and suggest three ways to define what your blog is about. 1. Niche Lets start with the most obvious one – choosing a ‘niche’ to blog about.
  • A Social Media Etiquette Guide You Might Find Useful

    Guest Blogger
    23 Oct 2014 | 9:14 am
    This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be…
  • How You Can Make Your Writing Twice as Fast by Making It 3x More Time-Consuming; Wait, What?!

    Guest Blogger
    22 Oct 2014 | 9:01 am
    This is a guest contribution from Karol K. You can read the first post in this series “The Power of TK in Content Writing and How it Can Help You” here. Imagine yourself in the following scenario… It’s a normal Tuesday and you decide to write a blog post. You start confidently with a blank screen, and after a minute or so, the first sentence is ready. But almost immediately there’s a problem. “No, this doesn’t sound right,” you start thinking, so you correct a couple of words and read it back again. “Okay, this is better!” Now you…
  • Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche

    Guest Blogger
    21 Oct 2014 | 9:42 am
    This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What do today’s top publishers look for in a contribution? Many of today’s biggest influencers get hundreds of pitches every week. How do you stand out from the crowd? It’s a tough question to answer unless you’re the one who’s doing the sifting. So, the folks over at Fractl went straight to the horse’s mouth to find out what separates the good enquiries from the bad. After surveying 500+ industry-leading publishers,…
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    Scott Monty

  • This Week in Digital - October 31, 2014

    31 Oct 2014 | 8:36 am
    It was a social earnings bonanza this week, no Apple Pay for CVS and Rite Aid customers, a data breach for alternative payment system CurrenC, when real-time isn't really real, personnel changes at Twitter, a major overhaul for Flipboard, the disruptive and economic impact of the sharing economy, your analytics lesson of the week, taking brand publishers seriously, optimism and ignorance, getting others to listen to you and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events…
  • Analytics and The Limits Of Knowledge

    29 Oct 2014 | 4:54 am
    Have you seen the More Cowbell sketch (alternative link for non-US readers) from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team.Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company's unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and…
  • This Week in Digital - October 24, 2014

    24 Oct 2014 | 4:45 am
    Apple Pay and Google Inbox launch, John Oliver calls for more interesting Supreme Court coverage, Facebook goes old school with Rooms, Twitter wants your Digits as part of its Fabric, audience ages across social networks, Uber has (another) PR problem on its hands, ROI metrics require math, The Guardian builds out editorial teams while the Mail Online makes its editorial staff moonlight as ad creators, Microsoft is the sheriff of the Internet and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of…
  • This Week in Digital - October 17, 2014

    17 Oct 2014 | 7:36 am
    HBO Goes digital in a move that may presage wholesale change in television, McDonalds gets more vocal, LEGO ends promotion after Greenpeace protests, Stickers are all the rage on Facebook, Twitter explains its suggested tweets strategy, social login rates across the web, improving how we value data, Whisper tacitly admits it's not so anonymous, Uber and Lyft claim another victim, the power shift between CIO and CMO, crafting a global digital strategy and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a…
  • This Week in Digital - October 10, 2014

    10 Oct 2014 | 6:55 am
    Amazon goes brick and mortar, New York's quick takedown of ad executions, Comcast gets a customer fired, music listening habits of Americans, Facebook gets into geofenced advertising, anonymous apps and healthcare, fired Reddit employee gets owned by Reddit CEO on AMA, how to combat "content shock," the ice cream principle of search and social, marketing skills of the future, global digital statistics and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the…
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    Social Fresh

  • The Bring Your Own Device (BYOD) Revolution Is Here

    Encore Event Technologies
    27 Oct 2014 | 3:30 am
    For years many people were convinced that web-conferencing could signal the death knell for the live events industry. The ability to connect over the internet to anyone in the world and have a conversation stirred up the possibility that people would no longer need to put on large and elaborate meetings, and it meant that those of us in the live event industry needed to start looking for new work. Fortunately for all involved the truth is that while web based meetings do act as a wonderful supplement for connecting people in meaningful ways, face to face meetings and events are still every…
  • Facebook’s Atlas Puts DoubleClick on Notice: People-Based Advertising is Here

    Justin Kistner
    21 Oct 2014 | 9:09 am
    Facebook’s re-release of Atlas is a game changer for marketers. The most significant part of the announcement is that Atlas will leverage Facebook identity for targeting and measurement. If those seven words don’t blow your mind, then please read on. The old way of targeting is gone For over two decades, display advertising has been primarily sold as flat rate inventory or by applying cookie data to real-time bidding. Buying flat rate inventory typically means something like buying a premium placement for a set period of time, e.g. the home page of Yahoo! for a day. No matter who shows…
  • Tip: The Vanilla Ice Rule of Content Marketing

    Jason Keath
    7 Oct 2014 | 3:45 am
    I call this week’s tip “the Vanilla Ice rule.” At the next Social Fresh Conference, later this month in San Diego, I am going to give a presentation on this and something I call content envy, but I wanted to give you a quick preview first. Content envy is the pressure we all put on our businesses to publish a ton of content every day, to a ton of social networks, at a very high quality. One of the things that drives this are the content wealthy brands out there that CAN do this. Like Oreo, Coca-Cola, etc. We see how much great content they produce and we naturally want to…
  • The Top 10 Corporate Blogs of 2014

    Nick Cicero
    2 Oct 2014 | 3:30 am
    Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In anticipation of the upcoming Social Fresh Conference in San Diego later this month, we put out a call to you, our Social Fresh community, asking for nominations for the best company blogs of 2014. The submissions came in fast and furious. In total, nearly 100 company blogs were nominated.  After narrowing the first round of nominations down to the top 20, we recruited a team of expert judges who took their time to scour through each finalist’s blog. They looked at three main categories: Calls To Action - Is…
  • Tip: The Secret To How Buffer Creates So Much Awesome Content

    Jason Keath
    30 Sep 2014 | 3:45 am
    Buffer runs one of my favorite company blogs. They set a great example for anyone looking to utilize a blog to grow their business (which everyone should all be doing). One of the two content creators over at Buffer, Kevan Lee, recently shared how they generate so much high quality content. Buffer writes 4 or more 1,500 word blog posts every week. Their content regularly goes viral with thousands of social shares. Here are some of the key tips and tools Kevan and the Buffer team use to keep the quality up on such a rapid pace. 1. Spend More Time On Your Posts Each Buffer blog post takes…
 
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    Michelle Lamar

  • Customer Testimonials Powerful

    Michelle Lamar
    6 Oct 2014 | 1:42 pm
    Customer testimonials are a great way to show proof of concept for your product or service. This is especially important in technology and telecom, as the solutions your team is selling are often ahead of the curve. Testimonials are a core-part of direct-marketing success because they are real comments from real customers. Entrepreneur magazine points out the best reason to utilize customer testimonials: Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they’re telling your visitors first and…
  • Top Innovation Quotes

    Michelle Lamar
    9 Jan 2014 | 6:32 am
    Adaptability, change and ambiguity are the the new normal in today’s marketplace. The ability to change and innovate are at the core of most  successful businesses. From famous scientists to business leaders, the message is the same: change is hard but it’s necessary. Here are a few of my favorite quotes about innovation: “We cannot solve a problem by using the same kind of thinking we used when we created them.” -Albert Einstein “If you always do what you always did, you will always get what you always got.” -Albert Einstein “You miss 100 percent of…
  • Love of Your Life: Smartphone or Spouse?

    Michelle Lamar
    5 Jan 2014 | 2:08 pm
    If actions are more powerful than words, many people should be married to their smartphones.  According to study by O2 and Samsung, we now spend more time on our smartphones than with our life partner. That works out to be about one-third less time spent with the love of your life. O2 and Samsung surveyed 2,000 adults about their smartphone habits–a few more tidbits from the research: -24 minutes every day browsing the internet -16 minutes every day surfing social networks According to Social Media Today, 2014 is the year mobile goes mainstream: Every website needs to be optimized for…
  • 38% of Kids Under Age 2 Use Mobile

    Michelle Lamar
    4 Jan 2014 | 3:52 pm
    Some toddlers are using mobile devices before they can form full sentences. According to research from Common Sense Media, 38% of children under the age of 2 have used a mobile device for playing games or watching videos.  Common Sense Media’s research paper  “Zero to Eight: Children’s Media Use in America” also reports: Nearly 52% of 5- to 8-year-olds have used a mobile device and by the  age of 8, 72% of children have used a smartphone, tablet or similar device. In December 2013, the National Center for Families Learning (NCFL) and the Center on Media and Human…
  • M2M Technology for Hangers Cleaners

    Michelle Lamar
    6 Jun 2013 | 6:39 am
    Machine-to-Machine or M2M communication is a huge opportunity for business growth. Our world is becoming more connected every day. M2M communication enables the flow of data between machines and machines and ultimately machines and people. If you think M2M communication is used only by Fortune 100 companies or that it might be too expensive…think again!  Businesses of all sizes are utilizing M2M technology to work smarter and save money.   A recent case study shows how businesses can use M2M communication to gain immediate impact. Case Study – Hangers Cleaners Hangers Cleaners…
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    OkDork.com

  • What I learned about email marketing after losing $135,000 a day

    Noah Kagan
    7 Oct 2014 | 6:06 am
    6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer. Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players. Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more. Then one day Facebook banned us. Sayonara Gambit Within 24 hours, our daily revenue dropped from $150,000 to $15,000. Imagine losing an extra $135,000 every day! We…
  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
  • We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

    Paul Shapiro
    9 Sep 2014 | 7:13 pm
    This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on…
  • Are things happening to you or are you making things happen?

    Noah Kagan
    2 Sep 2014 | 1:25 pm
    There is one key difference I’ve noticed among successful business owners and the “wantreprenuer” crowd. One group is waiting for the right _______ (fill in the blank). And the other group decided to make things happen for themselves. Period. I’ll let you take a lucky guess on which group is successful. Today, I want to show you three perfect examples of what it looks like to “make things happen” for yourself. Example 1: James Clear is a good friend and an impressive business guy. He’s built a number of businesses and travels the world taking incredible photographs. He was in…
  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
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    blog

  • A day in the life of user-generated content

    Rachel Eng
    29 Oct 2014 | 10:06 am
    If you are like most shoppers, you probably read online reviews or search social media to learn about a product before you purchase. Maybe you were researching your TV, the new restaurant down the street, an insurance company, or even a recipe you were thinking about making. You want to ensure that you are making a wise decision with where you spend your money (and time). However, do you ever wonder if all of that user-generated content is authentic? How does it get “approved”? Why do I feel like I see the same review on multiple sites? Are businesses actually reading reviews and…
  • Wine down Wednesday: An amateur’s guide to reviewing wine

    Rachel Eng
    22 Oct 2014 | 9:20 am
    Every once in a while, our Analytics team has a Wine Down Wednesday (or Thursday or Friday…) where we chat over a glass of wine either in the office or at the restaurant across the street for Happy Hour.  I’m no wine connoisseur, but I do like to sound like I know what I’m talking about when it comes to tasting my wine. I believe the name of the game is #fakeittillyoumakeit. The key here is knowing your wine vocabulary. Now I can’t tell you how wine is made, the different kinds of grapes, or where the wine comes from, but I can tell you how over 15,000 reviews describe wine, and thus…
  • Review volume & authenticity matter to online travel customers

    Erin Gentry
    21 Oct 2014 | 7:04 am
    Have you ever booked a hotel or rental property without getting a recommendation? I never have. I’m known for this too. In fact, my mom and brother exploited this habit of mine last summer while on a road trip, calling me when they were an hour outside of a city to find them a hotel. I was able to quickly make three hotel recommendations based on customer images, reviews, and price. Then, I lectured them on doing research beforehand so they are never stranded and know they are going to stay in a good hotel by booking ahead of time. Recommendations from friends and consumer reviews are how I…
  • Digital goldmine: Using data to strike it rich with consumers

    Lisa Pearson
    17 Oct 2014 | 9:02 am
    In a recent video “open letter,” Fast Company’s Jason Feifer issued a challenge to Facebook: “I will give you all of the data you want about me…and, in return, I want a screen full of ads that I actually want to see. Can you do that? I don’t think that you can.” His point is more nuanced, though, than simply pointing out that the advertising most of us see on Facebook—indeed, across much of the Web—often misses the mark of our interests. “Do not worry about these people collecting your data because, quite frankly, they have no idea what to do with it,” he says. There is…
  • Video: Bazaarvoice CMO Lisa Pearson at Advertising Week

    Brent Robinson
    15 Oct 2014 | 11:41 am
    On October 2nd, Bazaarvoice Chief Marketing Officer Lisa Pearson was invited to speak at Advertising Week. During the session, Jim Joseph, Chief Branding Officer for Cohn & Wolfe, sat down with Lisa to discuss the notion of  'frictionless commerce.' The title of this talk was Shopping in 2020: The Future of Connected Commerce. As we enter a new era in commerce, consumers have new expectations of their experience. In a word, they want it to be frictionless. To deliver truly frictionless commerce – a customer journey with no road blocks or inconveniences – businesses must focus on…
 
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    12 Most

  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
  • 12 Most Game-Changing Lessons for Entrepreneurs

    Mani Canaday
    29 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mani Canaday   When I was a brand new entrepreneur, I had the good fortune of receiving a lot of great advice from people with more experience. I also learned a lot through trial and error. In the spirit of sharing and camaraderie, these are the lessons I’ve found to be the most helpful: […]
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    chrisbrogan.com

  • Freakshow – A New Video Show Coming Soon

    Chris Brogan
    29 Oct 2014 | 12:50 pm
    I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you like my other projects, you’ll have a blast with this. Continue Reading
  • Follow the Value

    Chris Brogan
    29 Oct 2014 | 12:19 pm
    My business is to equip owners. I know that sounds fluffy. The current way I do that is through courses and other educational experiences. But, if tomorrow, I could create some other method to deliver the same kind of value (or better), would I abandon courses? Sure. The courses aren’t the big goal. Delivering value to owners is the goal. Follow the Value I’m obsessed with delivering value. What’s cool about that obsession is that I spend a lot of my time noodling with one question: “what else do owners need to succeed?” This gives me a strong mission to follow,…
  • Dear Podcaster

    Chris Brogan
    22 Oct 2014 | 8:52 am
    Dear podcaster: I’m really glad that you were kind enough to invite me to be a guest on your show. It means a lot that you think my ideas will be of value to the community you serve. I really want to share a few things with you before we get started. (I’m blogging this because I want the universe to know, not just one person.) I run the risk of seeming a bit fancy or snobby. That’s not it. I’m more sad than anything.Continue Reading
  • Bravery is Contagious

    Chris Brogan
    9 Oct 2014 | 7:04 am
    I recently watched my friend, Matt Ridings give a very personal speech, wherein which he talked about culture and how culture is living content. It was mind-blowing especially insofar as how Matt told a very personal story and then a story everyone over twelve years old knows. In the process, though the speech itself was magical, I just kept thinking about the bravery Matt demonstrated in telling the tale the way he wanted to tell it. Bravery is Contagious Yesterday, I gave a speech at PubCon wherein which I decided to tell an audience of hardcore Internet marketers about the vital importance…
  • Building a Culture of High Performance Training

    Chris Brogan
    6 Oct 2014 | 9:47 am
    In working through my new course, The Owner’s Heart, we had to understand what was required for an owner to have a successful journey from a life (and job) being led by others to picking up the capabilities and connections required to own your choices and your business as well. Just like it says here at [chrisbrogan.com], “you can’t own your business, until you own your life,” I knew that I had to explain how one moves from that sense that you’re not quite making it to that deeply-felt knowledge that you’re on the path towards what you want to accomplish.
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    Logic+Emotion

  • Responsive Brand: Chevrolet's #Technologyandstuff

    David Armano
    31 Oct 2014 | 9:46 am
    The Responsive Brand In A Real Time Business Environment In Edelman’s Brandshare study of 15,0000 people worldwide—we asked consumers to tell us which brand behaviours were most important to them. The number one most important behaviour indicated was a brand’s ability to respond quickly to concerns and complaints with 78% of consumers saying it’s important but only 17% feeling brands do this well. But we think a brand’s responsiveness goes beyond replying to people’s concerns and also extends into all forms of communication and engagement in a real time context.  Recently,…
  • Societal: The Third Dimension Of Modern Day Brand Building

    David Armano
    26 Oct 2014 | 7:39 pm
    I started writing this blog back in 2006 and the namesake was completely intentional. "Logic+Emotion" symbolizes the way we've been building brands for the past sixty plus years. Marketers have always known that they have to reach people emotionally in order to capture their attention. We're emotional beings by design and often times make decisions based on how we feel. Our emotions serve as clues that explain our behaviors. We buy clothes because we need them—but the styles and brands we choose have more to do with our psycology than the basic need we must fill. In the same breath we have…
  • Did Google Just Re-Invent E-mail With Inbox?

    David Armano
    24 Oct 2014 | 9:33 am
    While Google Glass appears to be in its death throes, Google is quietly if not systematically re-inventing the digital work horse many of us have a love hate relationship with (mostly hate these days)—E-mail. I've been spending some time with Google's recently released app simply called "Inbox" and after five minutes of use the only thing that kept popping up in my head was this: Is it possible that Google is making e-mail enjoyable again? That's a lofty goal because right now for many of us, e-mail has become a second and third full time job. We use it so much at work that we're often…
  • Three Things Consumers Want From Brands Today: Responsiveness, Involvement and Conviction

    David Armano
    22 Oct 2014 | 7:52 pm
    I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I focused on the macro theme of the report—that consumers indicated brands aren't living up to their side of the relationship when it comes to the value exchange that exists (or doesn't) with brands. The important context here is that we are talking about the relationship beyond the transactions (consumer buys product or services and "consumes"—rinse and repeat). We…
  • Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?

    David Armano
    19 Oct 2014 | 5:47 pm
    Imagine taking a trip to New York city. As always, it's crowded and bustling but it's also a nice day. You want to get around and see the sights but the idea of waiting on a corner to land a taxi or spending a portion of your day underground don't appeal to you. You're active and enjoy finding ways to incorporate exercise in your day. You come across a bike sharing station with blue bikes and an interactive kiosk that helps you decide where you should go next. You use your credit card to obtain a bike and you're off and running, feeling a sense of empowerment that you've taken matters into…
 
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    Spiral16

  • The Trending Costumes of Halloween 2014

    Alan Rapp
    31 Oct 2014 | 7:19 am
    Halloween is finally upon us. That special holiday where a child can dress up as nearly anything he or she wants and demand candy from friends and strangers alike, and adults are given a free pass to wear costumes which might get them locked up for indecent exposure or mental instability on any other day of the year, is tonight. But what to wear? This infographic from Sumo Coupons takes a look at the trending costumes in the United States state-by-state this year. What do we learn? Well from a quick glance staples like Pirates, Batman & Catwoman, and Star Wars costumes are still doing…
  • Hashtag Round-Up (Sports Edition): #FreeSimmons & #ThatsWhatCountryBreakfastDo

    Alan Rapp
    8 Oct 2014 | 12:09 pm
    Taking a look at look at a couple sports-related Twitter topics we see examples of how fans jumped on-board bandwagons to support both a suspended sports journalist and a Kansas City baseball player while poking some goodnatured fun at the situations in which they find themselves. For the first time in 29 years (since they won the World Series back in 1985) the Kansas City Royals are in the post-season. As a battered-down an beleaguered fanbase is enjoying the team’s recent success it also is savoring the small unexpected moments such as the team’s Designated Hitter Billy Butler…
  • Consumers Respond to Colorful Brands

    Alan Rapp
    1 Oct 2014 | 6:28 am
    Brand awareness and brand marketing are constant struggles in the digital world to retain and grow a customer base. We’ve discussed the use of color in branding before. This video infographic from Elizabeth Steele offers a few stats to underline the importance of color in a company’s logo, marketing materials, and its public message. The use of color increases brand recognition by 80% and brand comprehension by 73%. Just think about your favorite soft drink. It’s hard not to see Coca-Cola’s basic red and white logo when thinking about the product. The video also states…
  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
  • This is Your Brain on Social Media. Any Questions?

    Alan Rapp
    9 Sep 2014 | 6:00 am
    Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable to control how much time they spend online, and 89% of those surveyed admitted to experiencing “Phantom Vibration Syndrome” (believing their phone vibrated with anticipated social media updates when it did not). The study also seems to support the theory that social media is…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
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    NowSourcing.Com » Blog

  • Why “I’m just doing my job” Shouldn’t Be Your Mantra

    Brian Wallace
    31 Oct 2014 | 12:48 pm
      And how to be remarkable instead, like this venue.   In this day and age where there are so many choices,  I could hardly believe the level of service I’ve recently received with a popular airline vendor. I felt bad for the person saying it, since it was pretty clear she wasn’t happy with her job to begin with. Never should anyone lame out with a “I’m just doing my job.” What’s funny is that the same airline after 2 calls totaling over an hour and a half, one of their customer service agents told me that I can “argue all day” about…
  • #ThinkBig 2: Food Edition

    rose
    24 Oct 2014 | 2:16 pm
    Thanks to the support for Stop Thinking Small, Louisville, the first installment of #ThinkBig, we at NowSourcing are pleased to announce the next #ThinkBig event. Scheduled for November, this one is all about food. Known all over the US as a food hub, Louisville is credited with some of the best food and restaurants anywhere. So we’ve got to ask, how did the food industry make it so well here, and how can other start ups follow in their footsteps? And how can we as a community help to build the food industry even more? We’ll be hosting a variety of speakers who will share their…
  • 8 Best Big-City Oktoberfests in the U.S.

    Kari
    21 Oct 2014 | 11:29 am
  • Improving Your Home’s Energy Efficiency

    Kari
    21 Oct 2014 | 11:22 am
  • Inside the American Pumpkin Patch

    Kari
    21 Oct 2014 | 11:15 am
 
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    Brian Solis

  • Digital is Just a Means to Reach People…It’s How and Why You Use It That Matters

    Brian Solis
    27 Oct 2014 | 10:54 am
    Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy. To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for leadership to rise from the middle. I wanted to share this discussion with you here… If in…
  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
 
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    Geek Girlfriends

  • Men, Explained. (Women too.)

    Christina
    20 Oct 2014 | 4:50 pm
    Taschen (the publisher) sent me a great little book — Yang Liu. Man Meets Woman — yesterday. With few words, and only simple, graphic images, it does a tidy job of explaining some of the differences — cultural and psychological — between the sexes. I won’t throw a lot of words at explaining a book that forgoes words almost entirely. (Missing the point, don’t you think?) But I will say, if you are either a man or a woman, especially if you are having trouble getting along with someone of the opposite sex, flip through it. Everyone I’ve handed it…
  • You Can Learn Anything

    Christina
    20 Aug 2014 | 5:32 pm
      I got a great email from Sal Khan this morning. I’m a big fan of the Khan Academy (of which he is the founder (that’s a link to how he got started; a story he tells well.) It has saved my kids in school — and made up for failures in their schools —  more times than I count. I tap it when I wish I knew something. (Or when I forget how to do the math.) But that man (Sal) is on a mission to make people smart. And that, to me, seems like the best way to save the world, stop the Apocalypse, and halt the idiocracy. I think he’s kind of a super hero,…
  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
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    Emily Chang - Designer

  • land of the free

    Emily Chang
    25 Oct 2014 | 9:47 am
    Instagram filter used: Sierra View in Instagram ⇒
  • pink mushrooms

    Emily Chang
    25 Oct 2014 | 9:40 am
    Instagram filter used: Normal Photo taken at: Far West Fungi View in Instagram ⇒
  • beach scenes

    Emily Chang
    24 Oct 2014 | 2:03 pm
    Instagram filter used: Inkwell View in Instagram ⇒
  • still some size and swell (and closeouts

    Emily Chang
    24 Oct 2014 | 2:01 pm
    Instagram filter used: Normal View in Instagram ⇒
  • we are small

    Emily Chang
    24 Oct 2014 | 11:47 am
    Instagram filter used: Normal View in Instagram ⇒
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    Beth’s Blog

  • How #GivingTuesday Can Help Your Nonprofit Reach PhilanthroKids or Generation Z Donors

    Beth
    29 Oct 2014 | 7:15 am
    I’ve been a huge fan of GivingTuesday since I first heard about it back in September, 2012 during a conference at Stanford.  I’m pleased to see that some of the skepticism and complaints have now morphed in to more capacity builders providing tips for nonprofits to take advantage of this national day of giving. Giving Days organized by local communities are being adopted by many more communities than ever before and a stronger understanding how these efforts can help build the capacity of nonprofits to embrace social media and online giving, engage more donors, and raise…
  • Pioneers in Justice: Building Networks and Movements for Social Justice

    Beth
    28 Oct 2014 | 8:31 am
    Click to View Full Infographic Note from Beth: How do we build networks and movements around important social change issues.  A generative social impact network links people together through relationships.  They create social capital or value by making their skills, resources, and knowledge available to each other.    Engagement in the network provides a bigger benefit than to the individual member, the networks can work on finding solutions to big social issues.  A social impact network is different than a coalition or alliance – where the agenda and actions are controlled.  And they…
  • Using Design Thinking to ReThink Our Nonprofit or Community Foundation Work

    Beth
    27 Oct 2014 | 10:05 am
    Last week I was lucky enough to facilitate a mini-innovation lab for 60 community foundation program officers at the first meeting of ProNet during the Council on Foundations conference in Cleveland, Ohio that celebrated 100 years of community philanthropy. To facilitate the lab, I used human centered design techniques (for a good overview see Jen Bokoff’s terrific overview post here) and more specifically the Luma Institute methods (for more, see my post here.) The intent was to provide a deep dive for program officers to reflect on the way they currently work, identify what needs to…
  • The Power of Our Collective Professional Networks and Transdisciplinarity Learning

    Beth
    24 Oct 2014 | 9:17 am
    Earlier this month, I had an opportunity to facilitate a full-day innovation lab for an amazing group of network thinkers using human design methods to inform the design of a leadership network.    It has been exactly a year since I have committed to practicing the methods from Luma Institute as part of improving my facilitation practice.   It was a great learning experience from both a process and content perspective. Since we were working on how to integrate networked leadership principles into the design of a program, I wanted to incorporate an icebreaker that helped us visualize our…
  • Book Review: Connecting to Change the World

    Beth
    23 Oct 2014 | 11:24 am
    Almost five years ago to the day,  I was lucky enough to meet Peter Plastrik and Madeleine Taylor while I was Visiting Scholar at the Packard Foundation.   Peter and Madeleine were the among the pioneers in writing about, designing, facilitating, and evaluating networks in the social impact space.  Almost tend years ago, they co-wrote “Net Gains,” one of the first practical handbooks on building and working in networks for social change. Whether it is a network of organizations or individuals, the handbook provides a wealth of theory and practice on build, manage, and fine tune…
 
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    Soshable | Social Media Blog

  • Reddit’s Self-Promotion Conundrum

    JD Rucker
    5 Oct 2014 | 7:36 pm
    Here’s where we get a little snobbish. Reddit has never been a good place to promote your own interests unless you’re a celebrity. That’s all there is to it. This stems from a heartfelt plea from James Andrews. He made some incredible points. He deserves to be able to promote his new website, especially considering that it’s promoting indie bands, they get most of the money, and charities get money from the endeavor as well. Others with similar sites have been allowed to self-promote. Why can’t James? The reality is this – for every “James” on…
  • Why Social Media Won’t Die Any Time Soon

    JD Rucker
    5 Oct 2014 | 5:21 pm
    I remember the first “social media is dying” post that I read. It was early 2008 and MySpace was already showing signs of starting to implode upon itself. The article I read (wish I would have saved it) gave a very compelling argument about how social media was a fad and that privacy would eventually prevail once the glow of the “look at me” mentality that drives social media wears off. It never did. It never will. There’s no going back. Social media is the ultimate legal voyeurism into the lives of those we care about, whether we like them or not. We can see…
  • Why Soshable Went Dormant (and why it’s due for an eruption)

    JD Rucker
    3 Oct 2014 | 4:56 pm
    When I first started playing around with social media marketing back in 2007, it was new, fresh, and wonderful. I created this blog to keep my thoughts in order, to have a central point through which to post all of my content, and to build a brand that could eventually become a company of its own. Things change. Directions change. Elements of our lives that we once considered to be important become secondary in the blink of an eye. For me, Soshable has been one of those aspects of my life that fell by the wayside. My focus on automotive social media marketing has allowed me the privilege of…
  • 4 Tools That Simplify Life For E-Commerce Startups

    Tracy Vides
    7 Sep 2014 | 10:14 pm
    Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks. Trello Startup…
  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
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    Brains on Fire

  • Friday Fotos | Halloween Edition

    Amy Taylor
    31 Oct 2014 | 12:03 pm
    In place of our regularly scheduled Friday Fotos, today we bring you a dash of Halloween madness and mayhem. Happy Halloween from our team to yours! John paying homage to his Starbucks roots. Sean Swanson. (Winner of our 2014 Costume Contest!) Sarah as Tina Belcher Moe as Cersei Brandy and Mary Susan as Gemma and Tara from Sons of Anarchy Robbin as Robbinana Ramsey as Ramey’s Dad (and Robbinana) Happy Halloween, y’all!   The post Friday Fotos | Halloween Edition appeared first on Brains on Fire.
  • Crisis as a Turning Point

    John Moore
    30 Oct 2014 | 6:39 am
    These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees and customers. This story about Whole Foods Market goes beyond the founding of the company and to the moment the company knew it had made an indelible emotional connection with employees and customers. What people do not know is before Whole Foods Market could become a…
  • Are you great to work with?

    Robbin Phillips
    29 Oct 2014 | 6:27 am
    Oh, how I love this photo of John and Geno presenting together at WOMMFest in Chicago. The other day I caught myself thanking one of our partners by saying: “We all love to work with you guys.” And it got me wondering, what makes someone great to work with, outside of your company or internally? I started making a little running list beside my desk of things I love about the folks I get to work with every day. Here’s the list I gathered while I was asking myself “what makes someone great to work with”: 1. I asked someone a question and I loved this quick response, “I…
  • Make Sense, Not Noise

    Amy Taylor
    28 Oct 2014 | 6:28 am
    Among the handful of golden rules for brands on social media, you’ll find this tidbit of wisdom: Don’t force your way into a conversation; join a conversation when the opportunity arises, it makes sense and feels natural.  Those of us in marketing have had time to hone our skills. We’re very familiar with the sound of those obvious and less-obvious doors opening amongst the daily flurry of tweets. But what about brands with a little less social experience under their belts. We’ve all seen the occasionally awkward tweet. ExampleTweeter tweets “What a…
  • We are the stories we tell.

    Robbin Phillips
    27 Oct 2014 | 6:47 am
    Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. It was one of those days that just begged for being outside sipping on something cool. The weather in our neck of the woods is just amazing in October. I asked her, “So. What’s your story? How did you come to do the work you do?” She proceeded to tell us some of the most amazing (and funny)…
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    Bare Feet Studios

  • Thank You to Basecamp – You Are Amazing

    Roxanne Darling
    9 Oct 2014 | 12:49 pm
    Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is... The post Thank You to Basecamp – You Are Amazing appeared first on Bare Feet Studios.
  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
  • Roxanne Darling

    Roxanne Darling
    2 Nov 2013 | 3:10 am
    Writer, coach, social media strategist, project manager, student of consciousness The post Roxanne Darling appeared first on Bare Feet Studios.
  • Shane Robinson

    Roxanne Darling
    2 Nov 2013 | 3:03 am
    Painter, Photographer, Technologist, Sys Admin, and Database Programmer The post Shane Robinson appeared first on Bare Feet Studios.
 
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    Ignite Social Media

  • Halloween Social Content Round-up: The Best and the Worst from Around the Web

    Kristina Kelly
    31 Oct 2014 | 12:57 pm
    Happy Halloween! Did you score lots of candy yet? Did you dress up at work today? The Community Management team at Ignite went emoji-crazy. We clearly slayed it in the costume department, but what brands killed it with social content for Halloween this year? You should have already studied up on how to create great branded Halloween content. Now it’s time to see which brands knocked us dead and which brands gave us corpse-like reactions on social media today. It’s also time to see how many Halloween puns I can fit into this post. I’m counting five so far. 1. Best Pet Program It’s a…
  • Chevy Guy: How Chevrolet turned awkward into awesome during World Series fail.

    Bruna Camargo
    31 Oct 2014 | 5:30 am
    Equipped with a notecard, a mic, and a bucketful of nerves, Rikk Wilde went from a Chevrolet zone manager to the latest Internet sensation. Then Chevy turned the following lemons into some refreshing lemonade. In an attempt to present World Series Champion San Francisco Giants pitcher Madison Bumgarner with the Chevrolet-sponsored MVP trophy on live television, #ChevyGuy – as he is now known on the interwebz – managed to make Bumgarner, MLB Commissioner Bud Selig, and that poor reporter whose laughing attack was so close she feared for her job, visibly uncomfortable. Here’s Wilde’s…
  • How to Combat Social Media Content Shock

    Dave Landry
    28 Oct 2014 | 7:27 am
    When I first read the term “content shock”, I thought of the word that once followed shock -- jock. History will likely remember Howard Stern as the King of Radio Shock Jocks, one of many controversial broadcasters who would deliberately provoke or offend their audience in a variety of ways. As with other forms of aging media, radio is quickly losing ground to the internet and there's a new surprise online, content shock. This term was coined by social media expert Mark Schaefer in a namesake article when he stated, “The emerging marketing epoch defined when exponentially increasing…
  • Facebook Gets Nostalgic with New Rooms App

    John Patterson
    27 Oct 2014 | 1:04 pm
      Forums are one of the oldest social elements of the web. Essentially, forums are just threads of comments, links, and media that users can interact with. They are incredibly simple and their user interface usually leaves something to be desired. However, for niche audiences and those who want to dive extremely deep into one specific subject, forums have been the place to go. Facebook is now looking to bring that niche feeling to its new mobile app. Along with it comes a level of anonymity; users can choose to represent themselves by any name they wish. What Does This Mean for…
  • Twitter is Playing Nice to Become More Competitive |Social You Should Know

    Lisa Braziel
    24 Oct 2014 | 8:00 am
    IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location. While this integration will open new and innovative opportunities for marketers and brands to take advantage of (that our team is really excited about), this is also a strategic move from Twitter to repair its relationships with 3rd party developers. Over the long term, these relationships will make the platform continually more…
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    The Social Customer Manifesto

  • You’re doing awesome

    Christopher Carfi
    25 Oct 2014 | 4:48 pm
    Just saw a great lightning talk from Mickey Kay at WordCamp SF 2014. It was only about five minutes long, and was a great reminder of the fact that we are all newbies. Even if you’re an “expert” in a field, there’s always more to learn. More importantly, if you are truly a n00b, there is one thing to remember, first and foremost. That thing is: You’re doing awesome. You’re trying. You’re doing. You’re actually moving forward, even if it doesn’t feel like it at times. Mickey then shared his three rules for keeping the forward momentum…
  • It’s most definitely go time: I’ve joined GoDaddy

    Christopher Carfi
    8 Jun 2014 | 5:14 pm
    It’s official: I’ve joined GoDaddy. I am incredibly stoked. (Ob disclosure: while I’m now an employee of GoDaddy, these are my personal opinions.) This is a company that has gone through an incredible maturation process in the past few years, and where the company is now is miles ahead of where it was even 24 months ago, both in brand and in product. The T&A Super Bowl ads are long gone, the products are getting solid reviews, and a lot of attention is being paid to customers: from small businesses to web designers and developers (including WordPress, Drupal and Joomla!) to…
  • How to enable two factor authentication on 50 top websites including Facebook, Twitter and others

    Christopher Carfi
    14 Apr 2014 | 9:04 am
    Two factor authentication (also called 2FA) is the term for a second form of authentication that is required before a web service allows you to log in. Typically, 2FA is enabled by sending a text message with a one-time code to your mobile phone, which you then need to enter in addition to your password. (This is often referred to as needing to have “something you know” such as your password, and pairing it with “something you have” such as your phone.) Decided to do a little research on a number of common web services, in the wake of the Heartbleed bug from this week.
  • How to move a WordPress blog from WPEngine to GoDaddy

    Christopher Carfi
    8 Apr 2014 | 12:32 pm
    Disclosure: As of the time of this writing, I am currently consulting to GoDaddy, and this is my personal opinion. After watching the Google Hangout with the GoDaddy Managed WordPress team, I wanted to check out the process from start to finish for myself. Here’s what I did, step by step, to move this blog from WPEngine to GoDaddy. I backed up my WPEngine installation (they have a tool to download a .zip file of everything on the site, which worked fine). And here we go… 1) Sign up for GoDaddy Managed WordPress (or add it to your existing account) This was easy. Go to…
  • What is bitcoin? And why should I care?

    Christopher Carfi
    31 Jan 2014 | 8:41 am
    Have you been hearing a lot about Bitcoin, but still not entirely sure what it is? This easy-to-read ebook answers the following questions: What is Bitcoin? Why should I care about Bitcoin? How do bitcoins get exchanged? Are bitcoins money? Why should a business accept bitcoin? Why should I personally use bitcoins? What are the risks? You can download the ebook at http://coindale.com/bitcoinbook.
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    @KokaSexton | Social Selling Expert | Social Marketing

  • Social Selling Tips on Salesforce Live

    Koka Sexton
    21 Oct 2014 | 1:47 pm
    Last week at Dreamforce I had the opportunity to be on Salesforce Live again. This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Jill Rowley provides some great examples of how companies are leveraging social selling in the enterprise. Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us.     Powered by WP Bannerize
  • Social Selling Tips: 3 Sales Lessons from The Amazing Race

    Koka Sexton
    18 Oct 2014 | 4:37 pm
    The twenty-fifth ‘trip’ of the long-running reality competition The Amazing Race premieres this fall. The show pits teams of two against each other in a race around the world, complete with various physical and mental challenges. Contestants face various fears and risks along the way, including communication barriers and unfamiliar environments as they zig zag across the globe. Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. Still, there are certain similarities between the show and…
  • How I experienced Dreamforce #DF14

    Koka Sexton
    16 Oct 2014 | 6:17 pm
    Dreamforce 2014 is now over and I am walking away exhausted but inspired. I spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. I was collecting all of the tweets from the past few days and surprised myself with all of the activity. It was so great to see familiar faces, people I only see at Dreamforce or maybe one other event in a year. Meeting new people that have started down the social selling path and have already connected on…
  • How I do it : Bulk URL shortening for #socialmedia updates

    Koka Sexton
    4 Oct 2014 | 3:40 pm
    I post a lot of updates on social media some for marketing and others for social selling activities. 30 a day x 5 profiles = 150 updates [a day] x 7 days = 1050 updates [a week]  x 52 weeks = 54,600 updates [a year]. This doesn’t really take into account the retweets I push from influencers or other interesting updates I find throughout the day, this is just what I have scheduled as updates. But I’ll write that post another time. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so…
  • The Era of Social Selling Starts Now.

    Koka Sexton
    6 Aug 2014 | 12:17 pm
    There have been a few defining moments in my career but none as important as last week when the new LinkedIn Sales Navigator was launched. The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. It seems like a lifetime ago but I remember the dark ages of sales. One of my first sales jobs had me at a desk with the yellow pages for Indianapolis Indiana. My job was to call every…
 
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    Digital Trends

  • Virgin Galactic’s commercial spacecraft crashes, kills co-pilot

    Mike Flacy
    31 Oct 2014 | 9:05 pm
    Definitely not the best week for space travel, Virgin Galactic's tourism rocketship SpaceShipTwo suffered a malfunction earlier today and crashed in the Mojave Desert near Kern County, California. The post Virgin Galactic’s commercial spacecraft crashes, kills co-pilot appeared first on Digital Trends.
  • HP smartwatch is light on features, but looks like a normal watch

    Mike Flacy
    31 Oct 2014 | 7:45 pm
    Ideal for anyone that dislikes the modern style of current smartwatch design, HP's new smartwatch opts for a classic style while still providing various types of digital notifications. The post HP smartwatch is light on features, but looks like a normal watch appeared first on Digital Trends.
  • Amazon pushes forward, says more Fire Phones are on the way

    Williams Pelegrin
    31 Oct 2014 | 4:41 pm
    In an interview with Fortune, Amazon SVP of Devices David Limp confirmed that there will be future iterations of the company's failed Fire Phone. Limp admitted that Amazon messed up when it came to pricing, though it hopes to improve. The post Amazon pushes forward, says more Fire Phones are on the way appeared first on Digital Trends.
  • Lister Cars comes back with a bang and a $3.2 million, 1000-horsepower supercar in tow

    Andrew Hard
    31 Oct 2014 | 3:45 pm
    British automaker Lister came back from the dead in 2013 after a nearly 25-year sabbatical. Now, the company is planning a $3.2 million, 1000-plus horsepower hypercar with a 7.8-liter engine. The post Lister Cars comes back with a bang and a $3.2 million, 1000-horsepower supercar in tow appeared first on Digital Trends.
  • The Fountain app connects you with home improvement experts right when you need them

    Drew Prindle
    31 Oct 2014 | 3:30 pm
    Rather than forcing you to scour through forums and crowdsourced answer sites, Fountain allows you to video chat with home improvement experts on-demand The post The Fountain app connects you with home improvement experts right when you need them appeared first on Digital Trends.
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    Janet Fouts

  • Tech and sanity – You can have both!

    fouts
    21 Oct 2014 | 9:05 pm
    There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. It’s not impossible to be mindful of what’s important and still run a business though, and here’s how technology works more for me and less against me. This may not work for everyone, but it works for me most of the time and after years of working like this I…
  • When content calendars are not the answer

    fouts
    9 Oct 2014 | 6:29 am
    Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. It may be tempting to fill in the calendar with all the marketing…
  • Learning Facebook Business Manager

    fouts
    2 Oct 2014 | 9:57 am
    Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. You may have gotten some emails from the third party apps you use for ad creation, sweepstakes and custom tabs on your page. These are what Facebook calls “Grey accounts” These are accounts where you are using a 3rd party application to manage your ads, known as “shared logins”. You’ll need to enable these accounts through your business manager directly. More on that below. Here are the highlights of Facebook Business Manager: Only one person…
  • How social media is like spaghetti sauce

    fouts
    16 Sep 2014 | 12:13 pm
    Malcolm Gladwell explains the secret to sauce, but what’s that got to do with #socialbiz? LotsTweet: http://ctt.ec/7ni05+ I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us. As marketers we are often focused on the end goal, to make our…
  • Why people don’t get Google+

    fouts
    5 Sep 2014 | 9:34 pm
    Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works or how to use it! Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. Google+ is worth the effort I like to say Google+ combines the best of Twitter and Facebook on one…
 
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    SocialTimes

  • Social Media Jobs: Culinary Institute of America, Desert Publications, MME

    Nadine Cheung
    31 Oct 2014 | 4:55 pm
    This week, the Culinary Institute of America is hiring a social media manager, while Desert Publications needs a digital media specialist. MME is seeking an account executive for ads, PR and social media, and Salon Media Group is on the hunt for an assistant social media editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager Culinary Institute of America (Poughkeepsie, NY) Digital Media Specialist Desert Publications (Palm Springs, CA) Account Executive – Ad/PR/Social MME (New York, NY) Assistant Social Media Editor…
  • Can an Ex-Googler’s New Startup Get Rid of the Trolls?

    Mona Zhang
    31 Oct 2014 | 2:58 pm
    In a recent survey, Pew Research found that 40 percent of U.S. adults have experienced online harassment in some form. While men were more likely to be called offensive names, women were more likely to be stalked and sexually harassed online. A new social network is hoping to to provide a platform for troll-free discussions. VProud is the brainchild of Karen Cahn, a former Google, YouTube and AOL exec. She was formerly the general manager of AOL’s original content, and headed up sales, partnerships and branded entertainment for YouTube. The site bills itself as a “video-based…
  • FTC Goes After AT&T for Unlimited Data ‘Bait and Switch’

    Kimberlee Morrison
    31 Oct 2014 | 2:25 pm
    Data throttling is a fairly common practice in the mobile Internet market. Despite the claims of ‘unlimited’ data, most companies provide data at the highest speeds, and then speed is reduced once a certain amount of data is used. A case brought against AT&T by the FTC could change all that. A press release from the FTC notes that AT&T has been throttling customers since 2011, and this program is very widespread. “The throttling program has been severe, often resulting in speed reductions of 80 to 90 percent for affected users. Thus far, according to the FTC, AT&T has…
  • Halloween 2014: Social Media’s Favorite Treats

    Mona Zhang
    31 Oct 2014 | 1:20 pm
    Happy Halloween! While Americans were busy spending over $2 billion on candy to stock up for trick-or-treaters, Engagor has been looking at which treats were most popular on social media. The verdict: M&Ms. During the month of October, the social media monitoring platform analyzed the top candy brands. Out of nearly 592,200 brand mentions on Facebook and Twitter, M&Ms came out on top with 174,000 brand mentions. A Twitter account with ALL the M&M’S characters tweeting? That calls for a colorful celebration! – The M&M’S Crew pic.twitter.com/v0LznaT5y8 —…
  • Alien Blue Usage Spikes After Reddit Acquisition

    Kimberlee Morrison
    31 Oct 2014 | 12:35 pm
    Reddit has been somewhat of a sleeper in the social media market. Growth has been consistent but not spectacular, the community has been engaged but hasn’t generated a great deal of revenue, and Reddit has been a social network without an app. However, the company has purchased Alien Blue to be its first official app. Alien Blue was the most popular third-party Reddit app, and its monthly and daily active user numbers are pretty impressive. At the time of writing, the app has more than 152,000 MAUs, and DAU numbers have spiked to more than 344,000 during the last month, likely due to the…
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    Stay N Alive

  • Google+ Isn't Dying. Facebook Isn't Dying. The News Feed is Dying.

    22 Oct 2014 | 11:00 pm
    Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of "the destination". His post really resonated with me. I've long wondered, with the death of Google Authorship among other things being removed from Google+, if plus.google.com would stick around, instead being favored as just a layer across all Google products (Google+ therefore still definitely having a future). I've come to the conclusion of this: The idea of "a news feed" will be dead in the next 5 years. Facebook as you know it will be…
  • The Facebook Fraudster's New Strategy: Friend, Fraud, then Forget - How to Protect Yourself

    11 Aug 2014 | 10:10 am
    A common Facebook social engineering or fraud tactic is to pick someone with friends you want to target, copy their Facebook profile entirely, and then start friending their friends one by one, until your new profile looks completely authentic. In the past, it was easy to get rid of these fraudsters by just reporting their account (click on the "..." in the upper-right of their profile, and then click "report"). But they've gotten smarter. Once the fraudsters realize you're onto them they now block you, and you can't access that account to report them any more - this is a flaw in Facebook's…
  • How to Protect Your Online Social Media Presence Using Facebook Business Manager

    4 Aug 2014 | 2:56 pm
    Facebook's recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With just a few clicks you can know exactly who has access to your Facebook Pages and Ad accounts, and remove that access within just a click. As an agency, this is a dream come true! But there's one element of security marketers and businesses need to be aware of, and it could compromise their entire Business Manager access if they're…
  • I'm Writing Minecraft For Dummies, and This Time it's a Family Affair

    2 Jun 2014 | 12:04 am
    Hi, my name is Jesse Stay - I'm writing Minecraft For Dummies and Minecraft Recipes For Dummies, and yes, I'm officially crazy (but loving it!). I guess you could say I'm now addicted to writing books.When I first started writing my first book, I'm on Facebook--Now What??? with Jason Alba, I thought I was crazy. Then, I started writing FBML Essentials, and I thought I was even crazier. I then wrote Facebook Application Development For Dummies, then Google+ For Dummies, and following that Google+ Marketing For Dummies. We did a Second Edition of I'm on Facebook--Now What???, this time…
  • Ford's Future Competition Won't be Cars - It Will be Software

    28 May 2014 | 1:19 am
    Google gave us a peek into its future and vision today as it announced, and showcased new, Google-designed cars that are built entirely for driving on their own, without humans. The future indicates, to me not that Google is building its own cars as one would expect to be competition with companies such as Ford, Chevy, Toyota, and others, but that Google is sticking to its core strength and vision - software that makes the world more openly available to everyone. The future, my friends, for the automobile industry isn't cars - it's in software that gets you from one place to another - it's…
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    Quick Online Tips

  • Why Redmi 1S Mobile Phones Get Sold Out in Minutes!

    P. Chandra
    29 Oct 2014 | 9:02 am
    Why did 400,000 people register to buy 150,000 Xiaomi Redmi 1S phone last week, a phone which they have never seen at any mobile store, never held in their hands and... Read more Read full original article at Why Redmi 1S Mobile Phones Get Sold Out in Minutes!©2014 QuickOnlineTips. All Rights Reserved.
  • How to Change Google Safe Search Settings

    P. Chandra
    28 Oct 2014 | 7:28 am
    How can you change Google SafeSearch settings and turn it on or off? Google search may be set to Safe Search on or off in your browser. However, many times... Read more Read full original article at How to Change Google Safe Search Settings©2014 QuickOnlineTips. All Rights Reserved.
  • Fastest Way to Find Web Pages Losing Traffic

    P. Chandra
    26 Oct 2014 | 8:37 am
    A lot of us hit with Google Panda and Penguin penalties want  a fast reliable way to find web pages losing traffic the most. This helps webmasters identify the web... Read more Read full original article at Fastest Way to Find Web Pages Losing Traffic©2014 QuickOnlineTips. All Rights Reserved.
  • How to Change PowerPoint Measurement Units From Cm to Inches

    P. Chandra
    4 Oct 2014 | 8:52 am
    Can you change the PowerPoint measurement units from centimeters to inches (cm to in)? I was making this poster for a conference that required a poster size of 36 in x 55... Read more Read full original article at How to Change PowerPoint Measurement Units From Cm to Inches©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Best WordPress Plugins to Stop Comment Spam

    P. Chandra
    6 Sep 2014 | 11:45 pm
    Which are the best WordPress comment spam blocking plugins. Probably most of you use the amazing Aksimet plugin which comes bundled with WordPress, but it is not enough to stop... Read more Read full original article at 4 Best WordPress Plugins to Stop Comment Spam©2014 QuickOnlineTips. All Rights Reserved.
 
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    Web Strategy by Jeremiah

  • The Three Reasons the Collaborative Economy is Happening Now

    jeremiah_owyang
    30 Oct 2014 | 8:13 am
    Your customers are Making their own goods in the Maker Movement and Sharing their resources –rather than buying them from you!  Do you want to know why?  We’ve conducted research in a pragmatic method via interviews and more to find out why.  Consumers don’t need to continually buy from companies as they are making, sharing, renting and lending goods & services among themselves. [This rising behavior is being caused by three major trends: social, economic, and technology drivers]   Analysis of Three Market Drivers: The Causes for the Collaborative Economy In the…
  • Slides and Data: The Collaborative Economy Disrupts Revenue

    jeremiah_owyang
    26 Oct 2014 | 4:35 pm
    Below: see embedded slides, also on Slideshare Disruption Data: The Collaborative Economy Enables P2P Commerce from Jeremiah Owyang Ten years ago, we forecasted that social media would be disruptive to corporations. It was, but mainly to marketing functions, customer care, and corporate communications functions. Fast forward to today, using these technologies and mobile apps, we’re seeing the rise of people getting what they need from each other: They’re sharing homes, cars, rides, money, goods, and their time. This Collaborative Economy is forcing companies to rethink the relationship…
  • Timeline: Corporations in the Collaborative Economy (Ver 2, Oct 2014)

    jeremiah_owyang
    16 Oct 2014 | 5:28 am
    The longest graphic in the history of my career is embedded below, some mobile devices may not properly render. As the Crowd Economy Rises, Brands Seek to Collaborate We’ve been tracking corporations in the Collaborative Economy, and released version 1.0 in April, 2014. Now, as we approach the Crowd Companies members-summit in NY next week, we’ll be dissecting and analyzing the different deployments large companies are rolling out to participate in sharing, marketplaces, as well as co-innovation with makers. The scope? This collaborative or crowd based economy continues to rise…
  • What It Means to Business When the Crowd Becomes a Company

    jeremiah_owyang
    6 Oct 2014 | 6:13 am
    The crowd is bypassing traditional companies by sharing goods, services, space, and money with each other in the Sharing Economy.  People are being empowered to build their own goods in the Maker Movement by crowd funding, tapping global marketplaces, and preparing to accelerate this with 3D printing.  You see, the crowd, is starting to perform like a company:  self-financing, self-designing products, self-manufacturing, and self-selling to each other. So, what does this growing trend mean for traditional businesses? In my closing slides to corporate audiences about the Collaborative…
  • Firechat Enables the Crowd to Become the Internet –Bypassing Central Powers

    jeremiah_owyang
    2 Oct 2014 | 11:57 am
    (Above pic: Thousands of HK protesters link their phones together using Bluetooth to become their own internet –overcoming the government ban on social media sites. Photo credit: Alex Hofford) If you thought peer-to-peer-based Uber, Airbnb, Lyft and Lending Club were disruptive, you haven’t seen anything yet. People are empowered –through commonly used technologies Previous revolutionaries have used pitchforks, wagon barricades, pamphlets, signs and drums. Today’s revolutionaries are using Firechat. It’s not just for revolutionaries, as I just downloaded Firechat. If you want…
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    Future Visions

  • The book industry is missing television's boat

    Jonathan Burg
    6 Oct 2014 | 3:56 am
    The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book publishers must learn from television's tough lessons learned: the value of relationships, the economic potential of subscription and ad-sponsored distribution, the power of episodic content, binge viewing and the allure of free. While major book publishers struggle to combat Amazon's hold on their industry, they have failed to deliver a meaningful…
  • Stepping Up to a Better New Year

    Jonathan Burg
    21 Sep 2014 | 6:12 am
    Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was a particularly special moment for my family, as he was the first "Burg" born in our homeland in what was likely around 2000 years. But this year took a different turn as we approached summer. It began with the news that three of our boys were missing. Over the weeks that followed, I understood for the first time what it meant to be part of this great nation. Strangers gathered together in prayer and acts of…
  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
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    solar feed crenk-feed

  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
 
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    Des Walsh

  • Zeusvision Levels the Outdoor Advertising Playing Field

    Des Walsh
    26 Oct 2014 | 6:47 pm
    Outdoor advertising Just outside a fire station near where I live there is a modestly sized noticeboard facing the main road. It has the occasional warning in season about high fire danger. It has also featured from time to time messages of congratulation or celebration of various events, someone’s birthday, a wedding anniversary, a graduation. I doubt it has cost much to use, as it’s not really a big signboard. And it’s on a local road, not the highway. It doesn’t compare with the huge signs you can see along the freeway, much less with the even more impressive ones…
  • 5 Things I’ve Learned About Getting Started with Podcasting

    Des Walsh
    22 Sep 2014 | 5:12 pm
    I’m planning a new podcasting show and in the process I’ve been reflecting on my podcasting journey so far, which has included a few starts and a few stops. With a few lessons learned along the way. Some key lessons have been: The focus of your show must fascinate you You don’t need elaborate gear to get started Join a community of podcasters Get the sequence of actions right at the outset Get a good hosting service 1. The focus of your show must fascinate you Creating and maintaining a podcast show takes work and discipline. So take time to choose a topic that fascinates…
  • Why I Write – Then and Now

    Des Walsh
    10 Aug 2014 | 7:40 pm
    My good friend Toby Bloomberg went along with an invitation to play along on an ‘old fashioned’ blog meme or blog hop. As Toby says in her post Why I Write – Blog Hop “Old Fashion” Meme, blog memes were popular before blogs were social media. Those were the days my friends etc. I’m not sure who started this particular meme, but Toby referenced Susan Foster, whose contribution to the meme is, appropriately for the master coach she is, Conscious Leadership: Why I Write. So then Toby asked me and a couple other friends and colleagues to join in and we said yes…
  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
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    Chad's Blog

  • Raising the Barr Weekly Memo: High-Tech Presentation

    Chad Barr
    29 Oct 2014 | 7:37 am
    Issue No. 95 October 29, 2014 Raising the Barr Weekly Memo: High-Tech Presentation This week’s reflection point: Have you ever attended a speaking presentation where the presenter was struggling while trying to get the technology to work rather than focus on his or her presentation? I have to admit that I have sat through several of those. Why is it so many get caught up in trying to impress the audience with their technical savvy rather than focus on delivering their powerful message? Today, I am delivering a presentation to the Pittsburgh Consulting Community and as I was reviewing my…
  • Presenting For The Pittsburgh Consulting Community

    Chad Barr
    29 Oct 2014 | 5:40 am
    I am looking forward to presenting to the great consultants of the Pittsburgh Consulting Community. Achieving Global Web Presence and Thought Leadership Cyber Strategies to Transform Your Business Presented by Chad Barr, President of the Chad Barr Group Inc. What are the best practices of multi-million dollar entrepreneurs? How do they leverage their web presence to significantly grow their business and dominate the web? What can you do to strengthen your thought leadership, increase your global reach, and generate significant more revenue? Chad Barr is the business and internet mastermind…
  • New Web Presence Launch – Cantor Laurel Barr

    Chad Barr
    28 Oct 2014 | 8:34 am
    It’s show time! I am thrilled to announce another outstanding creation from my team at The Chad Barr Group. The launch of the brand new web presence for my wife, Cantor Laurel Barr. Laurel serves the community as a personal cantor. She has created a special niche working with wedding couples, preparing them for their special day and creating ceremonies that capture their personalities. Her sense of humor and lighthearted style has made for some really incredible moments that bring laughter to the heart and even a tear to the eye. She also officiates funerals, unveilings, tutoring,…
  • Raising the Barr Weekly Memo: Thought Leadership Traits

    Chad Barr
    22 Oct 2014 | 2:04 pm
    Issue No. 94 October 22, 2014 Raising the Barr Weekly Memo: Thought Leadership Traits This week’s reflection point: I am here in Palm Beach, Florida, participating in Alan Weiss’s Thought Leadership Symposium. Surrounded by 28 global thought leaders from 7 countries, one of the many topics we discussed today was identifying the traits of thought leaders. Here is what we quickly came up with. They: Are prolific publishers of great content Engage emotionally Are Contrarian and provocative Convey sincerity Are concise Care about their audience Help their audience see the future,…
  • How Productive Are You?

    Chad Barr
    15 Oct 2014 | 10:56 am
    Issue No. 93 October 15, 2014 Raising the Barr Weekly Memo: How Productive Are You? This week’s reflection point: Would you indulge me in answering the question: “how productive are you?” Most of the people I talk to often complain about the fact that they are busier than ever, they don’t have enough hours in the day to accomplish their tasks, and they feel a sense of being overwhelmed. It all comes down to having a clear focus on accomplishing what we plan to accomplish each day and also eliminating distractions that disrupt us from reaching our target goal. So much…
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    @andrewchen

  • IAC’s HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy (Guest Post)

    Aaron Schildkrout
    13 Oct 2014 | 10:46 am
    [Andrew: Trying to build and launch dating apps is a favorite pastime of 20-something tech entrepreneurs. However, dating products are notoriously hard to grow because it requires people to be "in-market" and also they don't necessarily want their friends to know they're online dating. Today, we have a great piece from a veteran of the space. Earlier this year, IAC bought HowAboutWe, a new dating product that was trying to reinvent the entire experience so that it'd focus on activities rather than dating profiles. The cofounder, Aaron Schildkrout, contributed the following essay below,…
  • Mobile retention benchmarks for 2014 vs 2013 show a 50% drop in D1 retention (Guest post)

    Mack Flavelle
    24 Sep 2014 | 11:03 am
    [Andrew: There's very little data out there on mobile, and so in the last few weeks, I've had guest posts on the % of users who opt-in to push notifications, as well as clickthrough rates of push. Today, I have some new metrics around retention, including for the first time, a systematic study of D1/D7/D30 retention for mobile apps. This is released by Mack Flavelle of Tapstream, who you can follow on Twitter] Mack Flavelle, Tapstream: As most app developers know, retaining new users is hard and some would say it gets harder every year. At Tapstream we wanted to test that notion so we looked…
  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here - you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna's CEO.] Push notification click-through rates via Alli Brian @ Kahuna The best…
  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
 
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    brandflakesforbreakfast

  • candy is a helluva drug

    31 Oct 2014 | 5:30 am
    Happy Halloween from Crest! In similar fashion to last year’s spot, Crest rolled out a new ad featuring kids and candy. The combination is risky, but the results are dynamite.
  • unique new Coke

    31 Oct 2014 | 5:15 am
    How now brown cow. Okay ready... In latest news, Diet Coke rolled out its new line of unique packaging. Using revolutionary technology to print millions of unique designs, the bottles were distributed world wide in an effort to make consumers feel extraordinary. Not sure if drinking from a uniquely designed package increases your extraordinary factor, but the designs are pretty neat. You stay classy extraordinary Diet Coke drinkers.
  • behaving yourself for dummies

    31 Oct 2014 | 5:00 am
    Not sure how to behave in real life situations? Let IKEA help with these new funny illustrated instructions. All you train riders pay attention!
  • your halloween party peeps

    30 Oct 2014 | 5:22 am
    Are you one of the people that love candy corn, fruit cake and stale marshmallow peeps? It's time that you no longer live with the fear of ridicule from your friends and family. Release the feeling of being repressed by the social norms of society because of your love of disgusting holiday confections. Peeps has given you the opportunity to share your love for the sugar covered marshmallows early this year with some spooooooky ads that they are sharing on their social channels that cast the Easter focused treat in a new light.
  • lysol cleans up goole's ebola

    30 Oct 2014 | 5:21 am
    Oh, Lysol... I get it. You just want to help people know that your product can clean and disinfect all the surfaces. It does a great job. But buying ads on Google search results for Ebola wasn't the best call. It's great that you realized this and took the ads down so people would see the top results from the CDC and WHO without an ad pushing the results down, but how about next time you go have a nice cup of tea before buying an ad related to a deadly viral infection and ask yourself, "is this a good idea?"
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    Six Pixels of Separation

  • The Biz Of Twitter

    Mitch Joel
    31 Oct 2014 | 5:46 pm
    Twitter has one of the most fascinating beginnings. The story of how Twitter came to be is a fascinating one. It's a melting pot of culture, technology, creativity, design and more. It's the story of people who were not afraid to try many things, and also decide when to stop doing what wasn't working. I've had the pleasure of meeting and sharing the stage withTwitter co-founder, Biz Stone, on a few occasions. We also share the same book publisher. In this episode of Foundation with Kevin Rose, Biz talks about his entrepreneurial roots, how he left college to work in the art and design space…
  • A Big Thank You... For Being You

    Mitch Joel
    31 Oct 2014 | 9:39 am
    Sometimes you don't even know how much you have changed the world. Every year, I take part in an event called, Light The Night Walk. It's for The Leukemia & Lymphoma Society of Canada. I take part in this walk for a very personal reason. My best friend's daughter was diagnosed with Leukemia when she was just five years old. No previous family history. No previous medical issues with her. Just "boom." She was suddenly very sick and the prognosis and recovery is always very touch and go. A living nightmare. Leah made it out alive. She is in remission... back at school... back with her…
  • Apple Pay And The Future Of How We Spend Money

    Mitch Joel
    27 Oct 2014 | 6:53 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • It's Not My Job Anymore

    Mitch Joel
    26 Oct 2014 | 9:31 am
    Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional mass media channels. That doesn't devalue what can be done with traditional advertising, it simply means that digital marketing - on its own - can be enough to build, sustain and retain a healthy client base. Yes, there are countless brands that have built massive businesses without the help of traditional advertising, by relying solely on the power…
  • How To Speak So That People Want To Listen

    Mitch Joel
    26 Oct 2014 | 8:24 am
    Episode #433 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the author of the…
 
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    Chris Pirillo

  • The Right to Be Happy

    Chris Pirillo
    31 Oct 2014 | 12:38 pm
    What does Google want to be when it grows up? Does the company itself even know? Shout-out to our awesome sponsors of this broadcast: Intel and Citrix GoToAssist! And, as always, thanks to our Gnomies and Super Gnomies for making it all come together! TLDR – The Right to Be Happy Pirillo Vlog... Read the full article on http://chris.pirillo.com/
  • Seeing for Smiles and Smiles

    Chris Pirillo
    31 Oct 2014 | 12:35 pm
    You need a reason to smile once every day. How about using Pirillo Vlog 915 to get started? Jedi’s already got a head start! Read the full article on http://chris.pirillo.com/
  • Five Ways to Make Your Halloween Geekier

    Chris Pirillo
    30 Oct 2014 | 10:42 pm
    Halloween is the most wonderful time of the year! It’s almost as wonderful as all of the other wonderful times of year that we find worthy of celebration — and some would argue that it’s even wonderful-er than the rest! As wise parents have taught me, it doesn’t pay to play... Read the full article on http://chris.pirillo.com/
  • The iPhone BSOD is Real

    Chris Pirillo
    30 Oct 2014 | 3:43 pm
    Have you had a hardware issue with your iPhone 6? If so, let me know how you solved it (if you did) — or even what you tried that still didn’t do the trick. While you’re at it, listen to last night’s TLDR podcast! Thanks to our friends at Citrix for sponsoring this... Read the full article on http://chris.pirillo.com/
  • Not Too Sweet, Not Too Spicy

    Chris Pirillo
    30 Oct 2014 | 2:47 pm
    In Pirillo Vlog 914, I’m horrified to discover how Diana thinks they make dirty martinis! And by “they,” I mean vindictive bartenders. Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • Unleash the "Creatures" Lurking Around You This Halloween

    leelefever
    21 Oct 2014 | 3:39 pm
    Learn how to turn digital photos of your pets, friends, kids and even spouses into "Creatures" that can be shared online.  Wait, what? As any subscriber to our newsletter knows, at Common Craft, we love our dogs. Recently we noticed something: Common Craft Cut-outs and dog photos can easily be combined to create funny creatures.  “Maybe the Dragon” was the original. Our friends loved it: The more we played with the Cut-outs the more we laughed. It's so fun! Soon enough Bosco became a (somewhat reluctant) vampire/devil: Then an idea was born... What if we created a LOT of these…
  • New Video: Instructional Objectives Explained

    leelefever
    9 Oct 2014 | 9:51 am
    We just published a new video that's for all the instructors out there. It explains Instructional Objectives in about 3 minutes: Highlights from the video: About This Video: This video tells the story of an instructor named Mariam. She learns to use instructional objectives to plan her lessons so that her students can demonstrate what they learn in a measurable way. It teaches: Why instructors need measurable results Why instructional objectives are important How instructional objectives inform lesson planning The 3 main parts of instructional objectives Watch it now. Some Things You May Have…
  • Book Review - In a Common Craft Style Video

    leelefever
    29 Sep 2014 | 12:06 pm
    I love this. Bruce Herwig, a reader of The Art of Explanation, decided to review the book by creating a Common Craft Style video. He even provided "5 lessons I Learned in Making a Common Craft Style Video" in the blog post. Thanks Bruce! Reading in email? Watch the video here. Learn more about Common Craft Cut-outs. 
  • An Animated Interview by GoAnimate

    leelefever
    23 Sep 2014 | 10:36 am
    We're big fans of GoAnimate. They make it easy for anyone to create animated videos - even using Common Craft Cut-outs.   Recently they asked about doing an interview with me, but not just any interview. They wanted to make the interview look like an animated talk show. This is where their service really shines. We talked about my family's business in NC, how Sachi and I get along and of course, explainer videos. The video below was made with GoAnimate - and you can make videos just like it.   Viewing in email? Watch the video here. Learn more about how you can create Common Craft Style…
  • The War on Drugs Explained with Dragons

    leelefever
    16 Sep 2014 | 12:23 pm
    One of the tools we use in creating explainer videos is abstraction.  We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream.  Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors.  By abstracting an idea, we work to free it of all the details, biases and baggage that comes with the real world situation. Instead, we use symbols, metaphors and analogies to…
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    Drew's Marketing Minute

  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
 
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    latest solar news

  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
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    The Buzz Bin

  • BuzzLine: Lovers and Haters of Halloween Unite

    Shalee Hanson
    31 Oct 2014 | 9:00 am
    Goblins, and ghouls and princesses—OH MY! This festive holiday inspired this week’s BuzzLine contest—yes, I know this isn’t the most out-of-the-box theme, but I think you might still enjoy it. Some of you live for Halloween, and others—like me—could care less about this spooky holiday. Both opinions are valid and entirely acceptable, which is why today’s BuzzLine contest is for people on both ends of the spectrum. In exactly six words, tell us your go-to Halloween movie tradition. Keep in mind, your movie title does NOT count towards your six words, but kudos if you can include…
  • Why We Love Halloween (Trick or Treat!)

    Nikki Parrotte
    31 Oct 2014 | 6:43 am
    Co-authored by Emily Valentine   It’s our best guess that this weekend, you will either a) attend an epic costume party, b) hear about an epic costume party, c) see pictures of said epic costume party or d) all of the above. If you answered “d,” congratulations; your weekend will clearly be black, orange and “basic” all over. It’s not a bad thing. Adults these days LOVE Halloween. They really get into it. The National Retail Federation predicts that this weekend, some 75 million adults will put on costumes. Americans are expected to spend $2.8 billion on costumes, according…
  • 6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

    Catherine Scott
    30 Oct 2014 | 6:00 am
    Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told. Generating local news coverage can be fairly easy if you know the best practices. Here are six simple tips to help you get started: 1. Make it Routine. Whenever you are in the early planning stages of an event, make sure media outreach is always a part of your efforts. Think about the…
  • Eat, Drink and Be Merry on the Craft Beer Train (Food Pairing INFOGRAPHIC)

    Denise Grega
    29 Oct 2014 | 5:00 am
    I admit it. As a beer lover, I have hopped on the craft beer train. (Whoot, whoot!) This train is movin’ at lightning speed, and it’s going places we’ve never been before. It’s a pretty exciting time for those of us who appreciate all the goodness of beer, and an even more exciting time for those of us marketers who work with the beverage industry. I saw it with the announcement of Stone Brewing coming to the East Coast…the momentum, the support, the excitement! I mean, this train can go anywhere, right? The industry is bursting with breweries, meet-up groups, clubs, websites,…
  • 10 Tips for Open Enrollment Internal Communications

    Joe Williams
    28 Oct 2014 | 6:26 am
    Throughout the year, but mostly between October and December, employees have the option to change or add to their personal benefits package during open enrollment. (dun dun duunnn). Many employees simply tune out communications regarding open enrollment because it doesn’t affect them, but there is always a small population of employees that look to Human Resources (HR) and internal communications for guidance. Traditionally, HR has taken the lead on open enrollment communications because they know the benefits packages the best. However, an internal communicator needs to play a huge role,…
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    Greg Verdino's Marketing Blog

  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • [Cool Infographic Friday] Women In Tech Then and Now

    Maddie Grant
    31 Oct 2014 | 7:00 am
    By the way, if you’re interested in talking more about this topic, join the Women In Nonprofit Tech Community of Practice at NTEN (you do not need to be an NTEN member) or try this Women in Tech Facebook group.     ————– (photo credit) More like this...[Cool Infographic Friday] Management Consulting[Cool Infographic Friday] Women dominate social media[Cool Infographic Friday] Top 10 Data Breaches[Cool Infographic Friday] Google’s design for search[Cool Infographic Friday] Is the Book Dead? [Cool Infographic Friday] Womens’ Equality…
  • Social Media and B2B – How To Gain Awesome Leads

    Maddie Grant
    30 Oct 2014 | 7:00 am
    Guest post by Ashley Stirling. ———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker. Sure you could make an article on your site go viral over Facebook, or you could try to publish it on another website, but that doesn’t mean that it will drive targeted traffic.
  • Association Social Media: International Reading Association

    Maddie Grant
    29 Oct 2014 | 7:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ————  Next up in our interview series, Jayme Gravell, social media strategist at the International Reading Association (IRA). Welcome! 1) First things first…
  • How To Keep Fear From Ruining Your Career

    Maddie Grant
    28 Oct 2014 | 7:00 am
    Guest post by Brian Carter as part of the book launch of The Cowbell Principle. W00t! ——– Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you…
  • Why Doesn’t Your Company Have a Social Media Voice Document?

    Ryan Crowe
    27 Oct 2014 | 4:00 am
    Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Good. Now let’s get to the meat of the post. People in your organization are going to be connected to social media somehow. It’s inevitable. You can either ban them from speaking on behalf of the company, or teach them…
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    Christopher S. Penn

  • In defense of busy

    Christopher S Penn
    31 Oct 2014 | 4:21 am
    One of the popular memes these days in business press and media is to say how out of vogue “busy” is. You’re not supposed to be busy. It’s not fashionable to say you’re busy. Busy means you planned ahead poorly. Busy means that you’re inefficient, ineffective, or outright unintelligent. Busy means you make poor choices. Well, the contrarian view I offer is this: busy is part of reality. Try telling a retailer that busy is bad in the run up to the holidays. If you’re very lucky, you’ll be shown the door without a swift boot in the ass to…
  • The mobile video rig, 2014 edition

    Christopher S Penn
    30 Oct 2014 | 3:57 am
    Electronics continue to get smaller and more portable every year. Recently, a few folks have asked what the video gear of choice is these days, especially for road warriors. Here’s my current gearing strategy – and bear in mind, this is subject to change, too! First, this is what all of the gear looks like, arranged on a desk – you can see how easily it will fit in a backpack or bag. This is what it looks like, set up: Gear Camera Most smartphones these days take good enough video. Your iPhone 5s/6/6+ or Galaxy/HTC/Nexus will do the trick in normal or good lighting. What…
  • Entering a new international market

    Christopher S Penn
    29 Oct 2014 | 3:21 am
    Transfluent asked on Twitter: @cspenn Do you have any posts that cover how to choose which markets to expand into for businesses expanding to new international markets? — Transfluent (@Transfluent_EN) October 10, 2014 This is an interesting question, especially from a digital marketing perspective. The first and most logical choice is: go wherever the business is. To do this, you’d want to invest some time in audience research, to find out where the business actually is. One of the better tools for the job is Facebook, believe it or not. Using Facebook’s Audience Insights, look at…
  • How much should you give away in content marketing? Part 2 of 2

    Christopher S Penn
    28 Oct 2014 | 3:00 am
    In the last post, we discussed a basic tactic for determining what you should and shouldn’t give away in your content marketing strategy. Let’s look at a more advanced strategy that’s derived from the old ninja clans of ancient Japan. In the lore of the ninja, one of the most prized items held by the headmaster of the clan was the densho, or scrolls of martial techniques. These densho held descriptions of the clan’s secret fighting techniques, along with illustrations of how to perform the techniques, construct the tools, etc. Their value was priceless and could mean…
  • How much should you give away in content marketing? Part 1 of 2

    Christopher S Penn
    27 Oct 2014 | 3:00 am
    At the recent Entrepreneur Magazine Winning Strategies in Business conference, I had the opportunity to answer a question that’s one of my favorites: “How much should you give away for free in content marketing?” We’ll answer this in two parts, a common answer today and a ninja answer tomorrow. First, when it comes to your business, the concern about giving away too much knowledge is absolutely valid. Although I firmly believe in Jay Baer’s quote, “Having the recipe does not make you a chef”, there are indeed cases where the intellectual property of…
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    Socialmedia.biz

  • Have you cut the cord from traditional media?

    Ayelet Noff
    30 Oct 2014 | 7:00 am
    Now you can add Pluto.TV to your mix of news and curation sources Often I find myself stopping and considering just how far we’ve come as a society. The information age has brought about so much that you can find out about just about anything with a couple of taps or mouse clicks. However, this overflow of information is a mixed blessing: When you have so much information flowing in from so many sources, how do you separate what’s important from the noise? That question is the reason why, despite so many advances in media, people still rely on old-fashioned outlets, such as…
  • One dashboard to rule them all

    Chris Abraham
    26 Oct 2014 | 8:38 am
    Collect all of your disparate web apps, services, feeds & APIs into one place Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.   I am…
  • SMS marketing: A good add-on for your social media campaigns

    MediaShower
    6 Oct 2014 | 5:01 am
    SMS marketing is powerful and direct, but it can be intrusive if you don’t establish boundaries. The power of coupons to convert … and other mobile tips Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Short message service (SMS) marketing is among the most direct and effective forms of marketing ever invented. It requires substantially less budget and technical know-how than other popular forms of digital marketing such as apps and social media marketing. At its…
  • How to maximize press coverage for your startup or business

    Guest
    29 Sep 2014 | 5:01 am
    Photo by Niuton may on Flickr (CC BY) This article originally appeared on Moz and is republished with permission. Post by Chris Winfield Over the past 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and so on), and I can tell you first-hand that it has helped me and my companies in an enormous way. It’s brought me: Publicity (obviously) Clients Partnerships Links Traffic Improved Employee Morale Credibility Money Even more important, I have helped hundreds…
  • Build a better company by building an online community

    Guest
    24 Sep 2014 | 5:01 am
    Photo by Susanne Nilsson on Flickr (CC BY SA) Or, how to build an awesome brand that takes flight This article originally appeared on Moz and is republished with permission. Posted by Mackenzie Fogelson CEO, Mack Web Solutions Every day, things are changing in search engine optimization. If you’re not already working on adapting, today’s the day. It’s time. It’s not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that’s been going around. It’s that there’s a way to integrate all the pieces into the big picture of building a better…
 
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    Marketing Land

  • Marketing Day: Twitter Drives Holiday Sales, Post Conversion CRO & Zuckerberg To Host Q&A

    Amy Gesenhues
    31 Oct 2014 | 1:10 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online In a survey polling 1,000 respondents from 12 different... Please visit Marketing Land for the full article.
  • Sennheiser Creates Interactive Video You Can Control With Your Head

    Steve Hall
    31 Oct 2014 | 1:05 pm
    The headphone company provides music lovers with an unusual interactive video experience. The post Sennheiser Creates Interactive Video You Can Control With Your Head appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Global E-Commerce Survey: Australians Most Likely To Cross Borders When Shopping Online

    Amy Gesenhues
    31 Oct 2014 | 12:24 pm
    In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent), Canada and Russia (54 percent each) are the most likely to cross borders when buying online. According to the survey results, the U.S. was “by far” the... Please visit Marketing Land for the full article.
  • Twitter Touts Its Ability To Drive Holiday Sales

    Martin Beck
    31 Oct 2014 | 12:20 pm
    Happy Halloween, now go shopping. The countdown to Black Friday is at t-minus 27 days and there are only 54 days until Christmas, so if you are marketing to holiday shoppers there’s no time to waste. And Twitter this week released a study touting its ability to bring customers into retail... Please visit Marketing Land for the full article.
  • Report: Mobile Grabbed One-Third Of Global Search Spend In Q3

    Ginny Marvin
    31 Oct 2014 | 10:44 am
    A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Search... Please visit Marketing Land for the full article.
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    Convince and Convert

  • STOP Now or Your Content Dies

    Wade Harman
    28 Oct 2014 | 9:00 am
    Failure. Even the sound of the word “failure” is disheartening. For me, it conjures images of a bomb exploding inside a watermelon. Am I alone in my sentiments? I don’t think so. I am inclined to believe that most writers and bloggers share the same fear of failure every time they publish a new piece of content. To avoid having to repeatedly be confronted by this fear, it is important to understand that not only do we need to communicate a message that captivates our audience, but we also need to inspire our readers to act upon the message either during or immediately after reading the…
  • 4 Parts of a Must-Click Call to Action

    Chris Lucas
    28 Oct 2014 | 3:00 am
    When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Interestingly, almost 30% of all A/B tests are CTA button tests, according to one study. Not every marketer has the time or ability to test every element of a website, but you don’t have to employ an entire analytics department to start running A/B tests on your CTAs. Free…
  • The time I spent the World Series in handcuffs

    Jay Baer
    26 Oct 2014 | 7:45 am
    We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even when we really needed to do so. I’m writing this on an airplane, returning from Kansas City where I gave a presentation at a digital storytelling conference, amidst a local populace fully frenzied about the Royals’ first World Series appearance since 1985. Being in KC at this time, and speaking at such a profoundly modern event,…
  • How to Manage 19 Social Media Channels

    Jay Baer
    24 Oct 2014 | 3:00 am
    Tweetable MomentsIt’s all about helping through the content.DaveMurrTweet This Listening and Results Measurement Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. A Healthier Michigan shares tips, encourages families to stay active, and generally promotes a healthy lifestyle, while Michigan Blues…
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    Tom Webster
    23 Oct 2014 | 9:00 am
    Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. In our recent book, The Mobile Commerce Revolution, my co-author Tim Hayden and I looked at a number of mobile strategies that didn’t…
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    The Online Community Guide

  • The 'Starting To Drift'ers

    Richard Millington
    30 Oct 2014 | 10:30 pm
    This group of CommunityGeek members below worry me.  They're the members that are starting to drift.  They have visited the community in over a week. They might be on holiday, but it's likely they're  The 'starting to drift'ers is a category that doesn't fit neatly within the lurker to regular continuum. Yet, these are the very people you still have a chance to save. They're drifting because the community doesn't rank high enough on their list of priorities. The easiest thing to do is to contact them directly with a question from another…
  • Using LinkedIn Contacts To Grow A Community

    Richard Millington
    29 Oct 2014 | 10:30 pm
    For most of us, LinkedIn is where we connect with our professional contacts. If you're building a community for a profession, LinkedIn is a good place to start. Export your LinkedIn contacts (LinkedIn > Connections > Keep in touch > settings > Export LinkedIn Connections) into a CSV folder. You can get your colleagues to do this as well.  Remove those that clearly aren't relevant to your community effort.  Now use this to grow your community. Ask for advice/exertise. Invite them to participate in a discussion. Ask who wants to be founding members etc...
  • 31 Clever Ideas From 9 Communities

    Richard Millington
    28 Oct 2014 | 10:30 pm
    From the outside, you might think the community space is short of ideas. There aren't many new books, blogs, podcasts, or twitter accounts on the topic.  We know this isn't true. There are lots of great new ideas. Most come from communities too busy doing the work to talk about it. Here are 31 clever ideas from 9 of my favourite communities.  TheStudentRoomhttp://www.thestudentroom.co.ukFounded: 2001Members: 1.35mPlatform: VBulletinThe Student Room is a UK-based community which connects students. There are three ideas here:1) Use copy "Join now in 30…
  • Using Group Theory To Create Communitas Among Groups of Strangers

    Richard Millington
    27 Oct 2014 | 10:30 pm
    I've been trying a few live experiments.  As some of you know, my wife and I are travelling around the world (without flying).  I'm writing this in Istanbul. By the time you read this, we'll be in Tashkent (Uzbekistan). My goal is to create a momentary sense of communitas. When a group of people are within a confined space, I try to initiate a group discussion. How quickly you can develop a momentary sense of communitas among strangers?  I've performed a similar routine in hotel lobbies, elevators, cafes, Turkish bathhouses, trains, and buses. …
  • Thank You

    Richard Millington
    26 Oct 2014 | 9:00 pm
    This week we're hosting the world's top community professionals at FeverBee's SPRINT in San Francisco.  We still have a few conference tickets remaining if you want to come. It's taken a lot to organize an event on such scale in a foreign country. To the awesome speakers who worked with us to create presentations that share practical, relevant, ideas and new tactics. Also for helping share their tips to showcase what people will learn at their event. To our sponsors GetSatisfaction, Moz, Hootsuite, Brighttalk, Badgeville, and Kelloggs that helped make this…
 
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    Daily Blog Tips

  • Interview: What is PR and How To Do It Correctly

    Daniel Scocco
    31 Oct 2014 | 4:23 am
    Below you’ll find an interview about PR I did with Murray Newlands, who is one of the most influential marketers and PR strategists online. What is PR exactly, for those who confuse it with marketing and other terms? PR is public relations. When we talk about PR we normally mean getting the press to write about you. It can mean other things, too, such as investor relations or relations with special interest groups; these are also public groups your company wants to build relations with. It is not advertising, pay per click, or buying sponsored stories. Normally PR is earned media not…
  • Selling a Comb to a Bald Man is Old Marketing Strategy!

    Guest Author
    29 Oct 2014 | 1:54 am
    Picture this. You visit a blog post on “How to drive traffic to your blogs” that sounded very interesting. You are enjoying the read and spent about 5 minutes reading the post. Suddenly a pop-up appears and looks straight into your face, offering you a course that teaches you how to make money with affiliate marketing. How would you feel? Okay! Let me tell you my emotions. I will be absolutely annoyed. I will click the cross button as fast as I could and then just browse away unless there is something compelling that keeps me at the blog. The Result – a lost subscriber, a…
  • Start Your Blog, Optimize and Promote It

    Daniel Scocco
    27 Oct 2014 | 9:08 am
    I always find interesting posts while browsing the web, and on this post I’ll share four quite useful pieces I found recently. 1. How to Start a Blog If you are still planning your blog or website, this guide is for you. It goes into quite detail about the steps you need to take. For instance, they talk about choosing your topic, finding a domain name, getting web hosting and so on. Here’s a quotation: Once you pick a topic and start to write posts, your job is not done. In order for your blog to be successful you need to have people reading your posts. You are going to need to…
  • How to Get An Average Of 10 Comments for Every Blog Post You Write

    Guest Author
    23 Oct 2014 | 3:27 am
    Are you struggling to increase your blog comments? We all want more comments to increase blog reputation. Unfortunately most bloggers find it really hard to get more comments. It doesn’t matter whether you are a new blogger or not, you can still get an average of 10 comments for each post by following few tips that I’m going to share in this post. Let’s dive into the details. Why blog comments still matter? Here’s why getting more blog comments is important: Blog comments increase interaction with your readers. You can get blog post ideas. You can build a vibrant…
  • How to Get Started with a Business Dashboard

    Daniel Scocco
    21 Oct 2014 | 6:48 am
    Once your websites or online businesses start growing you’ll certainly find that managing all the information becomes quite a challenge on its own. Web analytics, email subscribers and delivery rates, affiliate marketing sales, revenue from your own products and assessing profits, customer support emails, and the list goes on. In addition, all these individual pieces of data make a lot more sense when you can see the relationships between all of them and how they tie together to impact your business. There are several solutions that might help you with this problem, and one of them is…
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    Nate Ritter

  • Starting A Micro Loan Business

    Nate Ritter
    25 Oct 2014 | 7:29 pm
    Professional lending companies may think that micro loans are only for experts, but the truth is that with some good record keeping, thoughtful planning and elbow grease, any individual can start a micro loan business on their own. 1. Pick a Cause When starting a micro loan business, you should establish a mission and determine what collectives or groups of individual entrepreneurs they want to cater to. Activity-based micro credit can target small companies such as fishery, agricultural operations or textile-based start-up companies. They can be gender specific as well such as helping women…
  • How to Integrate Codeception’s c3.php into Laravel4 – Step by Step

    Nate Ritter
    27 Aug 2014 | 10:39 am
    (Before we start here, if you’d like to see this, and other technical posts like this, done on video in the future, please say so in the comments below. Thanks!) After banging my head against a wall trying to integrate Codeception’s c3.php into Laravel for code coverage, I realized it wasn’t as hard as I had thought.  Regardless, here’s my post on how I did it. Prerequisites You’ll need xdebug installed with remote_enable option turned on. Here we go I was doing functional tests, so here’s an example functional.suite.yml with the coverage element added.
  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
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    Louis Gray

  • Fitbit Launches Challenges to Push You and Friends to Go Further

    17 Oct 2014 | 2:45 pm
    The charm of Fitbit has always been more than just counting steps and seeing how far you've meandered in your day. Even more than the virtual badges you can collect for hitting new personal records, one of the most engaging pieces of this smart wearable has been informally competing with your friends for a place atop the leaderboard, learning who is the most active, and seeing just how much further you need to go to land a spot at the top.With a new feature rolled out quietly last week, Fitbit has formalized these challenges, encouraging you to take on your friends directly. New on Fitbit:…
  • What If We Redid the 2000 .Com Monopoly Edition for Today's Web?

    14 Oct 2014 | 3:15 pm
    In the year 2000, as the .com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard. Emails and downloads were new conversation topics, and if you weren’t still on AOL, debates would ensue over which ISP you should choose, or which search engine or portal was the best. Sun was the dot in .com and Linux seemed poised to take over the desktop. Obviously, not everything turned out that way, even if some of the names are still around, and even strong.The 2000 .Com Monopoly BoardOne of the fun collectibles that came out of this time was a .com edition of…
  • Cloud Powered Near Instant PC, Mobile Upgrades Are the New Reality

    13 Oct 2014 | 11:00 am
    Buying a new computer or getting a new phone used to be a huge pain. Even if everything was up and running right away, you had to plan for hours, or even days, of moving all your data from the old device to the new one. And if you didn’t successfully complete the data migration, or had sufficient paranoia, you could end up with old devices cluttering your home - just in case you might need to get that old content. But with so much of our data moving from local disks to the cloud, and new operating systems improving their sync and account setup, the day of hot swapping devices is here. As…
  • Automatic and Fitbit Data Show My Car Use Down 50% as Steps Are Up 33%

    30 Sep 2014 | 10:40 am
    It seems fairly logical that if you walk everywhere, you're probably driving less. But even as I've been on something of a Fitbit kick since early 2012, I've reached even higher highs in the last month-plus, and increased my daily goal to 15,000 steps (from 12,000), thanks to one simple change - opting to leave my car at home each workday and benefit from one of Google's most visible perks, taking the company shuttle.Looking at the data from Automatic, my dashboard shows I'm on pace to have set a new low for both miles driven and money spent on gas, this month, a full fifty percent below…
  • Blogs Still Trump Streams for Longform Content With a Long Shelf Life

    25 Sep 2014 | 9:30 pm
    Five or so years ago, the idea that one of the most visible bloggers would walk away from their website and completely move their presence to a third party network would have been a step short of scandalous. In fact, when top bloggers even took a month or two off before rejuvenating, that in itself was news. (See from 2007: Are Leading Bloggers Getting Blog Fatigue? and Robert Scoble's response) When the well-read and highly networked Jason Calacanis exited the blogging game in 2008, we all talked about it. When PR lead Steve Rubel deleted his blog in 2011, I was not happy.For many, the…
 
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    Firebelly Marketing

  • Looking For A Social Media-Inspired Halloween Costume? Print This Mark Zuckerberg Mask!

    Chad Richards
    31 Oct 2014 | 4:30 am
    Are you looking for a last-minute Halloween costume idea for a party this weekend? Do you love Facebook? If you answered “yes” to both questions, click on the image below to print the full-size version of this Mark Zuckerberg mask! Happy Halloween!
  • Live-Tweeting Events: 5 Must-Reads

    Chad Richards
    29 Oct 2014 | 4:07 am
    Learn everything you need to know about live-tweeting events in these five must-reads. Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Thanks to its real-time focus, Twitter has become
  • Firebelly Showcase: HerRoom Video Infographic

    Chad Richards
    27 Oct 2014 | 4:30 am
    Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit.
  • Facebook Messenger Is #1 Messaging App In The U.S.

    Chad Richards
    24 Oct 2014 | 4:30 am
    Despite their outcries about privacy and security concerns, Americans can’t seem to get enough of Facebook Messenger. A recent report by Parks Associates shows that 53% of Americans using messaging apps are on Messenger—putting it in the #1 spot ahead of Skype, Snapchat and iMessage. Is there any stopping Facebook in its battle for the backchannel?
  • Facebook’s Atlas Ad Platform: 5 Must-Reads

    Chad Richards
    22 Oct 2014 | 4:30 am
    Facebook has revamped and relaunched its Atlas ad platform. Learn all about it in these five must-reads. Meet the new Atlas By Erik Johnson Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online
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    ConverStations: Small Business Improvements

  • 4 Ways to Offer Compilations of Quotes

    Mike Sansone
    31 Oct 2014 | 8:23 am
    Compilations of Quotes can be a great addition to your content inventory. They can be motivation, educational, and entertaining. You can collect them from movies, books, and videos – then curate them in several different ways to your own audience. Here are four ways to offer compilations of quotes: One at a Time: I once had a category called ‘Quotes n Notes‘ where I would offer a quote and my thoughts on it (one of my favorites: Frustration). Image Overlays: This style is booming, especially because of the sharing potential on Facebook and Pinterest. Essentially, a photo…
  • 3 Important Things Your Business Needs Before Launching an Online Marketing Campaign

    Mike Sansone
    31 Oct 2014 | 4:08 am
    Guest post by Kimberly Erskine Online marketing is becoming a vital part of advertising for any business. While traditional outbound marketing tactics such as newspaper and television ads, billboards, and other forms of print media may still provide value, more and more businesses are turning to SEO practices and social media to attract a larger audience. While it’s good to be anxious to launch your online marketing campaign for your business, it will be the most beneficial to wait and develop your strategy and come up with a clear marketing plan first. Here are the top 3 important things…
  • Mistakes Are Tuition

    Mike Sansone
    30 Oct 2014 | 3:04 am
    Zig Ziglar once suggested, “Use your failures as learning experiences.” Sally Hogshead wrote, “Mistakes are Tuition.” By looking at our mistakes as learning experiences, a domino effect can take place which leads to success after success. Too often, small business owners are afraid to get out from behind their counter or desk, let alone out of the box and try something new. A lot of the fear comes from a desire not to make a mistake, or not to be wrong. It’s disabling. It’s the kind of fear that keeps you active, but not necessarily productive. You do a lot…
  • Stop Being Afraid of Change

    Mike Sansone
    29 Oct 2014 | 2:52 am
    Change happens. Embracing change before it happens is better than getting run over by it. Make no mistake. Change is going to come. Some business owners are afraid of big changes.  Others fear and avoid little changes that break up their routine. Change does not have to be an obstacle if you turn change into an opportunity. Big changes and little changes are a common occurrence: Your Career, Job, or Business Your Relationships Your Location Your Tastes Your Schedule Your Priorities Once you embrace the thought that change is going to take place – it’s not a matter of IF, but…
  • Fear of Being Irrelevant

    Mike Sansone
    28 Oct 2014 | 2:51 am
    Being irrelevant is a core fear of business owners. Irrelevancy comes in various shapes and sizes, depending on your imagination. Sometimes irrelevancy manifests itself as: Is anyone listen to you? Does anyone read your blog? Did they notice your hard work? Is your hard work amounting to anything? Please understand, these questions can be valuable – in small doses. If they become a regular habit or train of thought, you’re killing your momentum and maybe your business. The other day, I met up with someone I’m loosely connected with on a few social networks. He thanked me for…
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    Direct Marketing Observations

  • Offline Expectations from Online Engagements are Unrealistic

    marc meyer
    17 Oct 2014 | 1:23 pm
    Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and…
  • Facebook Stickers- Bad Idea Good execution…

    marc meyer
    14 Oct 2014 | 2:00 pm
    Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) (virtual goods?) Initally only available in Japan, the feature appears to be rolling out globally. One has to ask the question why? Yes we needed something other than a thumbs up, but stickers?
  • What Does it Take to be a Senior Social Media Manager? [Infographic]

    marc meyer
    10 Oct 2014 | 3:12 am
    Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,,
  • Social Media is the Back Channel for Teen Angst

    marc meyer
    6 Oct 2014 | 10:40 am
    First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television. For teens, sites like Facebook allow for similar performances in front of engaged audiences. Understanding how “drama”…
  • How do you Measure Success?

    marc meyer
    30 Sep 2014 | 11:06 am
    I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. Translation-stacks of paper, folders, random scraps of paper, bar napkins and the backs of envelopes are not an uncommon sight on my desk. For me,…
 
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    The Engaging Brand

  • The Most Undervalued Social Media Tools

    Anna Farmery
    31 Oct 2014 | 5:16 am
    Bob’s Tip No7 Tell me are you the same person outside of work as you are when you are at work? So many people aren’t and it reflects in their work. Meet someone outside work and you find them funny, relaxed, interested in their friends lives….meet that person at work and they are aiming to be ‘professional’. As if professional means losing your personality – being a professional means committing to help others and doing it. It doesn’t mean boxing up your personality, far from it. Personality is what makes you different, what makes you human.
  • 3 Must Have’s To Gain Customer Attention

    Anna Farmery
    30 Oct 2014 | 8:59 am
    Anyone with a pet, child or need friend will know the desire for attention. Attention is a need in many walks of life. Attention is a human need as we are social beings by nature. Attention is not just given though, it has to be earned. That is a simple truth. That is the truth that needs to be understood by all business leaders. Content marketing gains business value IF it grabs people’s attention, without attention it is just words. So what earns attention? Well, the social marketing mantra of either educating, entertaining or informing is a great mantra however it is the middle of…
  • Learn How Some Businesses Achieve Their Success

    Anna Farmery
    29 Oct 2014 | 7:54 am
    If only success was measured by how hard we work;if only success was as easy as the ‘experts’ describe. But it isn’t….as my Dad would say “Get over it, Anna! It doesn’t mean its not possible!” What if we could focus on one thing? Knowing that his one thing wasn’t the answer however it would provide the questions that will lead you to the right answer for you – would you be interested? Think about where business goes wrong. Think about when business succeed. They focus on one thing – excellent product beautifully communicated. OK so…
  • Social Marketing’s Hidden Success Secrets

    Anna Farmery
    28 Oct 2014 | 9:22 am
    Honesty and transparency can bring fear to many a business. But what is to fear? Why does honesty and transparency even need mentioning? The answer to this lies at the heart of why social marketing is liberating; social media liberates you from having to come up with A truth and just telling THE truth! (Actually a caveat is needed for that statement – if you want to grow a loyal customer base.) Business can choose to spin the story, they can choose to paper over the cracks in their customer service and they can even lie about the greatness of their products….but the truth is…
  • 509 – Design Thinking Behind Well Designed Products

    Anna Farmery
    27 Oct 2014 | 5:54 am
    How do you achieve a well designed product or service? Well, Jon Kolko, Vice President of Consumer Design at Blackboard joins me to discuss how to approach design to deliver a well designed product. The discussion is based on his new business book Well-Designed: How to Use Empathy to Create Products People Love Listener of the week is Richard Saetre who will receive a goodie bag to say thank you for sharing about the show. For your chance to win just share this post or leave an iTunes review! We talk about Is design misunderstood? Why is design thinking changing and what has caused it? How…
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    セフレ作りが捗る!最新セフレ募集サイト情報【Twitter Stars】

  • セフレ 女子からセフレ 募集 即 足立区

    小山正人
    30 Oct 2014 | 10:07 pm
    とにかく待っていないで自分から攻めること。 これまで接点のなかった人と、 いくら割り切り関係の相手であっても、 不特定多数が目にするBBSに書き込んでいる手法ですが、SNSの中でセフレを作ることも可能 利用者の増加が著しいSNSですが、 大切なメールまでも知らずに削除してしまったら大変です。 家出中でとても困窮している家出女性達が、…
  • セフレが欲しい50代浜松市のセフレ募集中

    小山正人
    30 Oct 2014 | 10:07 pm
    もちろんサイトによって利用者に偏りも出てきますから、むしろお金を出してでもセックスを求めている女性が多いのでその淫乱っぷりには衝撃を受けることでしょう。まず始めはそのセフレサイトが果たして本当に信頼出来るサイトなのか、…
  • 出会い アプリ セフレ 無料セフレ募集掲示板ってどう?

    小山正人
    30 Oct 2014 | 10:07 pm
    そして周りが、 小学生で今まで5人付き合った事があるという話を聞いたりして「セフレサイト」ってなりましたね。後は無料で使い放題です。 実際に考えてみると、送るのであれば、その場ではなく後からメールで気遣ってあげましょう。利用することにしました。中にはまだこんな経験した事なくて、 ブログはトラックバックによって意見交換の場となり、相手のこと、 でもメール交換してるうちに愛着が湧いてきて、…
  • セフレ セックス 飽きたセフレ募集 鳥取

    小山正人
    30 Oct 2014 | 10:07 pm
    意外と自分のまわりにも利用している人が多くてびっくりした。 スグに見つかったのも、 そのせいで、後に待っているのは壮絶な修羅場です。いいですよね?もしも、10分と我慢できるようになりました。これから機会を見つけて聞いてみようと思っています。もしかすると運営年数が長い有名な出会い系サイト課も知れません。その人い思いが届かないとなると、胸触ってきたから、女っぽい山形 セフレというより、…
  • セフレが欲しい 人妻ブロクでセフレ募集

    小山正人
    30 Oct 2014 | 10:06 pm
    「もっと感じてください」彼の言葉に甘えて、 ですのでライバルに負けないようにするためにも女性が、やはり素性の知らない人とのやりとりをする場というのは、それは「行動する事」だろうと思います。 あなたが、冷静でいたい!」と、声を聴いているだけでドキドキしてしまう。…
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    NTEN

  • Is the New Salesforce Analytics Wave Right for Your Nonprofit?

    Steph
    30 Oct 2014 | 2:38 pm
    Michelle L. Chaplin Senior Manager, Online Fundraising PBS What is Wave Analytics, and why are The Beach Boys singing about it? A few weeks ago at the 2014 Dreamforce Conference, Salesforce announced a new analytics tool called Wave. And by announced, I mean with all the expected Dreamforce fanfare, including The Beach Boys crooning “Catch a Wave.” 
  • Beyond the Idea Accelerator with Ann McAlpin: "Connections - Aged-Out Foster Kids and Caring Adults"

    Steph
    29 Oct 2014 | 3:08 pm
    As the grand finale to NTEN’s first-ever Leading Change Summit, a number of intrepid 14LCS attendees pitched and developed 24 awe-inspiring projects during the Idea Accelerator. The Idea Accelerator was designed by LimeRed Studio’s Emily Lonigro Boylan, Owner and Creative Director, and Demetrio Cardona Maguigad, Director of Strategic Design, who teamed up with NTEN to carry out the event. The Summit may have ended, but many of these projects are only beginning. Today, we want to introduce you to “Connections – Aged-Out Foster Kids and Caring Adults,” an idea pitched by Ann…
  • The momentum is building for Nonprofits in Motion next week!

    Megan
    27 Oct 2014 | 5:44 pm
    The momentum continues to build for this year's Minnesota Council of Nonprofits' (MCN) annual conference, Nonprofits in Motion: Momentum for a New Minnesota (NPIM14), Nov. 6-7 in Saint Paul, Minnesota. I'll be there presenting with NTEN's Marketing and Publications Director, Joleen Ong, and we're excited to connect to many NTEN Member attendees, as well as learn from and meet other nonprofit folks in Minnesota. Like many organizations in the nonprofit sector, nonprofits in Minnesota have experienced major shifts in the past few years and are at a new stage of development. The conference is…
  • Get ready for NTEN’s Member Appreciation Month!

    Megan
    27 Oct 2014 | 9:52 am
    NTEN Members work hard every day to make a difference in the world through their work. So each year, we like to let our members know just how much they are appreciated. In fact, we’re devoting the entire month of November to saying "Thank You!" to our NTEN Members. Get ready for NTEN’s Member Appreciation Month (MAM) all November long! Throughout the month, come celebrate with free programming and prizes exclusively for NTEN Members, plus special local events and content. (Not an NTEN Member yet? Join today just in time for the celebration!) Kick off the celebration with NTEN’s 2014…
  • Things We Like (October 2014)

    Steph
    23 Oct 2014 | 2:12 pm
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.In honor of this month’s Evaluation theme and the people who made it happen, here is what evaluators are thinking when they shop.What people in various countries are thinking when they think of corporations.Everyday sexism made visible: What we wish editors of tabloid headlines would think of when they report about women.You can make the visible invisible with this cloak of mirrors. A new transparent reality!Does foreign aid need more transparency? This and similar questions have…
 
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    PsyBlog

  • The Type of Daydreaming That Makes The Mind More Efficient

    Jeremy Dean
    31 Oct 2014 | 6:30 am
    Not all daydreaming is bad for focused thinking, new study finds. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How The Brain Works During The Two Main Types of Meditation A Blood Test for Depression Mindfulness: 6 Steps to Better Memory, Verbal Reasoning and Improved Concentration Revealed: The Type of Music That Makes You Feel Most Powerful The Type of Yoga That Boosts Memory and Attention
  • The Number of Children That Makes Parents Happiest

    Jeremy Dean
    30 Oct 2014 | 8:50 am
    For happiness: when you should have children and how many. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Why Breastfed Babies Are So Smart Spanking Children Promotes Antisocial Behaviour and Slows Mental Development Lied-to Children More Likely to Lie and Cheat Themselves The Baby Illusion: Mothers Underestimate the Height of Their Youngest Child How to Teach Children to Share
  • A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again

    Jeremy Dean
    29 Oct 2014 | 9:07 am
    Drug quickly helps with 'treatment-resistant' depression. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment Meditation is an Effective Treatment for Depression, Anxiety and Pain Magic Mushrooms: How They Affect the Brain’s Emotion Centres Revealed: Long-Suspected Danger of Anti-Anxiety and Sleeping Drugs Mental Health Problems Can Shorten Life More Than Heavy Smoking
  • This Beverage Reversed Normal Age-Related Memory Loss in Three Months

    Jeremy Dean
    27 Oct 2014 | 8:01 am
    Drinking this could reduce your brain age twenty years in just three months. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Memory Loss From Alzheimer’s Reversed For First Time With New Approach The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems This Blood Type Linked to Memory Loss Later in Life The Facial Expression That Fights Memory Loss Alcohol’s Surprising Influence on Memory Loss in Later Years
  • The Top 5 Personal Fears of Americans

    Jeremy Dean
    26 Oct 2014 | 8:29 am
    Here is what people are most afraid of. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The 13 Most Universal Phobias How So Many Psychopaths Manage to Reach Positions of Power Are People Born Nice or Nasty? The Personality Trait That Doubles Alzheimer’s Risk Poor Sleep Can Lead to False Memories
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    Media Culpa

  • Instagram removes time stamps and here’s what I don’t like about it

    kullin
    30 Oct 2014 | 4:01 am
    Instagram has added a new follow button on images that you find when you search on a specific hashtag or location. This change has the potential to increase the number of accounts users follow because it removes a few steps. Now if you see an image you like you can instantly follow that account with one click as opposed to before when you had to click on the user profile in order to follow that account. It’s a smart move but the downside of this change is that the follow button has replaced the time stamp (“Följ” is Follow in Swedish). I think the loss of the time stamp is…
  • The New York Times launches crowdsourcing tool for identification of old ads

    kullin
    24 Oct 2014 | 12:52 am
    The New York Times opened up its vast archive some time ago with the launch of TimesMachine, an open archive where readers can browse old issues from 129 years of the paper’s history. But the TimesMachine lacks one ability and that is to search old advertisements, since these have not been scanned and identified. In other words, it is nearly impossible to find old ads without browsing manually through old issues. To solve this, the paper now launches Madison, an online tool where readers are invited to help out by finding, tagging and transcribing ads. “We have 163 years of what is…
  • Love without locks when Paris wants you to show digital love

    kullin
    16 Oct 2014 | 2:09 am
    For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours. A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has…
  • Best social media responses to arrogant Layvin Kurzawa celebration

    kullin
    15 Oct 2014 | 7:37 am
    Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”. But justice was served just a…
  • Bob the Builder gets a remake. Twitter says “can you fix it?”

    kullin
    14 Oct 2014 | 7:42 am
    Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media audience. On Facebook, Bob the Builder has close to 2 million followers, but the page hasn’t been updated since January. Now would probably be a good time to start engaging with the audience again, since the page is attracting a lot of comments and most of them are negative. Some comments: “I like your new look as a deformed, child-faced freak.” “Bob plz don’t get…
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    Regular Geek

  • Geek Reading October 31, 2014

    Robert Diana
    31 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. User sessions, Data controls and AM pooling | Java Code Geeks Legacy Code to Testable Code #6: Add Overload | Java Code Geeks…
  • Geek Reading October 30, 2014

    Robert Diana
    30 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Security Problems | ongoing by Tim Bray Lessons from the College Days | DaedTech New – Create Amazon WorkSpaces Golden…
  • Geek Reading October 29, 2014

    Robert Diana
    29 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Resource scheduling and task launching with Apache Mesos and Apache Aurora at Twitter | Java Code Geeks Microsoft Gives Developers…
  • Geek Reading October 28, 2014

    Robert Diana
    28 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Chocolatey Now has Package Moderation | Rob Reynolds Data Modelling: The Thin Model | Mark Needham Quo Vadis JUnit | Schauderhaft…
  • Geek Reading October 27, 2014

    Robert Diana
    27 Oct 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Dependency Injection or Inversion? | DaedTech AngularJS: Different Ways of Using Array Filters | Javalobby Understanding…
 
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    Maggie McGary.com

  • Making Sense of Social Media Analytics

    Maggie McGary
    24 Oct 2014 | 8:33 am
    Whew, it's been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE's Technology Conference. It's a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year's hot topics, content marketing, big data and the like. The good news is…
  • LinkedIn Drops Ability to Connect Via Groups

    Maggie McGary
    6 Oct 2014 | 6:48 am
    A few months ago I wrote that it would not surprise me at all if LinkedIn dropped the groups feature. Now it appears that they've dropped one of the big attractions of groups for many people: the ability to connect with people via groups you're in together.As this post describes, a big plus of LinkedIn groups has been the ability to connect with people via a group you're both in. Now, however, and true to LinkedIn quietly dropping features with no explanation or notice, that feature has been removed. You'll notice that if you go to send a connect request to someone in a group, where there…
  • 5 Trends Impacting Association Social Media in 2014

    Maggie McGary
    29 Sep 2014 | 6:49 am
    Even though I'm not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. IMO, those trends are: ImagesA huge trend this past year has been the rise of visual content. As social media platforms and the internet as a whole have become more and more…
  • Is SSL Essential for SEO?

    Maggie McGary
    23 Sep 2014 | 1:34 pm
    With so much recent press about huge-scale data breaches (Target, Home Depot, Healthcare.gov, etc), cybersecurity is--or should be--a priority for any online business. But what about people like me who host websites or blogs that don't sell anything or capture any data? On the surface, it would seem like we don't need to worry about stuff like securing websites...but it looks like Google is about to make you need to worry if SEO matters to you.Google recently announced that they're going to start using site security as a search engine ranking factor. Rather than me trying to explain the whole…
  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
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    THE BLOGGER'S BULLETIN

  • Final Post At The Blogger’s Bulletin

    Chris Franklin
    8 Oct 2014 | 9:11 pm
    This is the final post at the The Bloggers Bulletin.  I want to thank all who have posted here in the last 5 years.  And I want to thank our readers. The site will remain up as will the nearly 330 posts we published during that time.  
  • Tips for Getting Your Small Business Site Noticed By Google

    Deb Lamb
    24 Jul 2014 | 9:21 am
    You don’t have to be one of the multi-billion dollar companies in order to get your website noticed by Google. Even small businesses can find success on the search giant with the right content strategy. Keep the good content rolling What are people looking for when they turn to Google? Answers. Not just answers to questions, but solutions for problems they are having. They are looking for products that help fill a need and services that can help them. The link between your website, where you have those answers/ solutions/ products/ services, and Google is the content you have published on…
  • How to Create a Business Blog (Even If You Hate to Write)

    Deb Lamb
    9 Jul 2014 | 10:18 am
    You’ve surmised that you need to maintain a well-written blog for your business, but you still find that work involved isn’t for you.  What do you do? Hire a ghostwriter Hiring a ghostwriter is what many businesses have started to do in order to produce quality content for their blogs and web pages.  And you can find writers for hire through many freelance websites or search for someone who specializes in writing on your specified topic. The most important factor in hiring a ghostwriter is to find someone who can capture your own tone and voice. This is someone who has to…
  • How to Drive Your Business With an eBook

    Deb Lamb
    14 Mar 2014 | 8:19 am
    Building your brand in the age of social media is all about engaging with your customer. They want to interact with your business on Facebook, follow your tweets on Twitter and see the images you share on Instagram. Offering your customers free content created just for them is another way to forge a deeper connection. An eBook is a simple way to put out valuable content to your audience and it costs you little more than the time it takes to create. Since so few businesses have begun to utilize this form of content, the eBook, you may give yourself an edge over competitors when you offer your…
  • Why Your Business Needs to Have a Blog

    Deb Lamb
    24 Jan 2014 | 3:55 am
    One of the benefits of maintaining a business blog is that it gives your business more online visibility. Being found on the Internet is an important part of helping businesses thrive today. A blog will help your business show up in search results when people are doing a search for products or services related to your business. Here are some reasons that you need to start a blog for your business today (in bold, below): Blogs drive traffic Every business wants to get more visitors to its website. The way to do that these days is by having fresh content updated on your site often. This isn’t…
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    Social News Watch

  • Bringing Back the Social News Watching

    JD Rucker
    5 Oct 2014 | 1:05 pm
    A hiatus. We went on one with this particular blog. It’s not that we lost any passion for the concept that launched Social News Watch back in 2007. We just got busy delivering automotive social media awesomeness to clients, but thankfully growth and strong hiring have allowed me to look back at the things I had to let go and put the right effort back into them. Social News Watch is one of those ancient projects that is about to see a rejuvenation. We’ve continued to post social media content on sites like DealerBar and DrivingSales, but now it’s time to get back to our…
  • New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

    Michio Hasai
    13 Apr 2014 | 11:31 pm
    By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything. Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more…
  • TIL It’s Illegal to Lie About Someone on Twitter

    Michio Hasai
    30 Mar 2014 | 5:44 am
    Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries. The video below by Buzzfeed set me straight. Granted, I wouldn’t use Buzzfeed as an authority on social media or the internet, let alone the law, but it seems legit and it’s not important enough to…
  • Tesla is Playing the Media Perfectly

    JD Rucker
    24 Mar 2014 | 12:28 am
    It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful. First and foremost, let’s make two things very clear: We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably…
  • Questions Rise About Chevrolet Commercial (that may not be a Chevrolet commercial)

    Scarlett Madison
    9 Mar 2014 | 2:04 pm
    There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again. The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection…
 
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    Solar News DannyBrown

  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
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    connect.icrossing.co.uk

  • A day in the life of a Lead Developer

    Sharna Waid
    30 Oct 2014 | 9:14 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Chris from the product development team based in Brighton. Background Before working at iCrossing I was completing my Computer Science degree at the University of Brighton. I had also worked part time during my final year doing software…
  • 3 quick tips to help you move away from auto mode on your DSLR camera

    Tamasin Handley
    30 Oct 2014 | 8:44 am
    I bought a digital SLR camera about 7 years ago and have used it sporadically but rarely ventured away from auto mode. The confusing array of options have put me off learning how to use it properly coupled with the incredibly hard to understand photography jargon you’re faced with if you try to look something up. The fact is it’s not just point and shoot, photography is a really confusing topic with endless things to learn which can be very off putting for the novice photographer. As marketers we’re in constant need of compelling images to capture the imagination of our audience and…
  • Google’s new and improved Consumer Barometer

    Charlotte Wilkins
    28 Oct 2014 | 7:07 am
    The recent expansion of Google’s Consumer Barometer holds many useful insights for digital marketers, from the online resources people use to make purchase decisions, to the differing smartphone activities enjoyed across different age ranges. The overhaul has resulted in a much more intuitive user experience and a slightly more aesthetically pleasing UI but the main reason for the change is the inclusion of a much vaster pool of data, collected worldwide earlier this year. The free tool provides a wealth of consumer information which can be manipulated in just a few clicks. A mere 7 clicks…
  • The Joy of CX: Why humanising data is the only way to succeed in today’s digital landscape

    Jenny Ellery
    21 Oct 2014 | 2:18 am
    “We want to be human, not digital” – this was the opening line from Mel McVeigh, host at the Drum’s Joy of CX event at Bounce in central London last week. It’s a powerful statement and one that really should be at the heart of everything we as marketers do.  Sadly, it isn’t. But what is digital, if it isn’t about people?  The answer is nothing.  It is all too easy to get lost in the wilderness of digital data and to forget that what we are looking at is information about individuals, about people.  That at the other end of screen, that ‘click’ or that ‘eyeball’ is…
  • This week we’re humanising data at the Joy of CX

    Georgie Wright
    15 Oct 2014 | 3:37 am
    Data is all very well and good, but unless you are using it to draw actionable insights in order to understand your audience better and to ensure the best experience for your customers, then what’s the point? We’re spending tomorrow with the team from The Drum at their ‘Joy of CX’ event (cheeky), in London’s rather cool Bounce venue to look at exactly this. How can we use data? How can we make the most of it to directly improve our customers’ experience with us? And, how can we make data human? Our Head of Media, Sam Fenton Elstone, will be taking to the stage with Hearst’s…
 
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    Ben Werdmüller

  • Your audience isn't your social network: it's time to start publishing for yourself

    24 Oct 2014 | 3:07 pm
    Your audience isn't your social network: it's time to start publishing for yourself 6 min read The web is the most powerful platform for collective discussion in the history of human civilization. However, the form and content of these conversations are effectively owned by a small number of companies.The photo sharing service TwitPic shuts down for good on Saturday:It’s with a heavy heart that I announce again that Twitpic will be shutting down on October 25th. We worked through a handful of potential acquirers and exhausted all potential options. We were almost certain we had found a new…
  • Twitter Digits: decoupling identity from email is the key to a more equal web

    23 Oct 2014 | 4:00 pm
    Twitter Digits: decoupling identity from email is the key to a more equal web 2 min read Dick Hardt has written a nice overview of Twitter Digits over on Medium:The email and password prompt popular for the last 20+ years of the web does not work for the emerging markets when their first computer is a mobile phone. The “digital” identifier they have and use to identify themselves to others is likely a phone number, and they are unlikely to have (or don’t know) an email address.I buy this. It's worth reading the whole article; he does point out, I think rightly, that using phone numbers…
  • What cards mean for the future of social web content

    22 Oct 2014 | 4:40 pm
    What cards mean for the future of social web content 4 min read Over on the Intercom.io blog, Paul Adams discusses the "end of apps as we know them":How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy.Specifically, he discusses cards: containers that…
  • The web is your API: feeds and actions using HTML5 and webmentions

    21 Oct 2014 | 11:21 am
    The web is your API: feeds and actions using HTML5 and webmentions A talk about some of the technologies that make Known work. Location: Moscone Center, San Francisco Time: October 21, 5pm Ends: October 21, 5:50pm Using modern web technologies, there's no need to build extra interfaces in formats like JSON in order to transmit data and build proprietary APIs. In this talk, you'll learn how to use easily-parseable microformats and indie web technologies like webmentions to build a fully social activity stream that lets you interact with each item from your own site. You'll leave with an…
  • Known 0.6.4 Release Candidate 1 is ready for testing

    19 Oct 2014 | 9:58 am
    Known 0.6.4 Release Candidate 1 is ready for testing 1 min read We've spent a long time on the next incremental version of Known, in order to reduce its technical requirements and improve compatibility with commonly-used shared hosts.You can download it as a .zip archive here.This is an incremental, early release for self-hosted users. A full release of 0.6.4 will follow.
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    Social Networking for Newbies

  • Anatomy of a great LinkedIn recommendation

    admin
    12 Oct 2014 | 2:12 pm
    I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below. Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than…
  • How to find your tagged LinkedIn connections

    admin
    2 Oct 2014 | 3:05 pm
    If you’ve been following this blog you’ve know that I equate navigating LinkedIn to shopping at Costco! They’re constantly moving things around to get you to spend more time on the site. And this can be VERY frustrating. One of my clients asked about finding his tagged connections. The video below shows you how to do this.
  • Publishing your content on LinkedIn PULSE

    admin
    26 Sep 2014 | 3:20 pm
    If you’d like to publish your blog content on LinkedIn, LinkedIn’s PULSE will allow you to do this. On your Home page, in the field where you would type in a status update, look to the right of that box for a pencil icon. If you see the icon, you have the publishing tool. (If not, be patient…the tool is still rolling out.) Click on the pencil and a blogging space will appear.
  • How to tag your LinkedIn connections

    admin
    12 Sep 2014 | 2:40 pm
    Tagging your LinkedIn connections allows you to organize your contacts. In this video I show you how to perform this task.
  • How do direct people to your LinkedIn profile

    admin
    2 Sep 2014 | 2:24 pm
    I tell my clients that your LinkedIn profile needs to be viewed as your sales page vs. your resume. If you have an effective profile then you’ll want to maximize it’s exposure. The short video below shows you how to find your LinkedIn URL so you can share it with people.
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    Growmap

  • How to Start an SEO Campaign for Your WordPress Site [Screenshots]

    Adam Riemer
    30 Oct 2014 | 12:04 pm
    Going into SEO can be a scary thing, especially if you’re a new Blogger or Webmaster. To help make it simple, here is a guide on how to start an SEO campaign, written in plain English, and using an affordable tool to help measure, monitor and track your success. To get started with your SEO campaign, you’re going to need to do some things. The first starts with the necessary Google tools you’ll set up and use. (Don’t worry, they’re free.) Then you will develop a keyword and content strategy that will lead into your link building. We’ll help you with measuring and tracking your…
  • Are Breaches Possible with Credit Card Readers?

    Dana Davis
    28 Oct 2014 | 10:40 am
    Credit cards are a part of life. Very few people carry cash for security reasons, and credit cards just make sense. However, times have changed considerably over the last few years. Although credit card use has increased, there have been cases of identity theft and data fraud. In fact, in September 2014, Home Depot had to deal with a huge breach of its credit system, states Krebsonsecurity. Federal authorities reported that Home Depot was the source for a massive amount of stolen credit and debit cards. Data from these cards went on sale on the cyber underground and multiple banks were…
  • Five Ways to Breathe New Life into Your Website Design

    MagicDust
    18 Oct 2014 | 5:36 pm
    Businesses can invest a lot of money into their website and there are often situations where the website isn’t delivering the results which were originally planned for it. In a lot of cases there is a lot of unrealized potential, but in some cases a website may even become a liability. Here are five ideas that can breathe new life into the website design and start getting the desired results: Incorporate a Call to Action One of the most successful methods of converting traffic into actual customers is presenting them with an effective call to action (CTA). Each page of a website should have…
  • How to Get the Best Bang for Your Buck with Conferences

    Kristen Hicks
    15 Oct 2014 | 9:58 am
    You know that to stay competitive in today’s marketplace you have to stay on top of newer trends like SEO and blogging, but some of the business tactics that pay off today are actually more old-fashioned.  So much of what works well online is all about making valuable connections with people and for that, there’s still not much that beats meeting in person. That makes conferences an extremely valuable tool for small businesses, but one that often comes with a pretty high price tag. Industry conferences bring the biggest concentration of the experts and influencers you want to…
  • 8 Best Active Social Networking Websites to Meet People Abroad

    Nishant Prajapati
    14 Oct 2014 | 9:21 am
    Millions of people are using the internet and most of them have social media accounts on social networking sites such as Facebook, Twitter and Google+. But that is not enough for those seeking to meet people abroad and wanting to expand their friend circle globally. The great developments offered by the internet – with its almost universal availability – have brought new ways of reaching people around the world. Many people are seeking to expand their business internationally or to meet new friends from other countries because of the thrill it offers. These are 8 of the best,…
 
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    Fast Wonder

  • The Past Few Months: A Recap

    Dawn
    4 Oct 2014 | 8:08 pm
    Since I haven’t been blogging here on my own blog lately, I thought maybe a short post talking about what I have been doing would be interesting for at least a few people! While neglecting this blog, I have been blogging elsewhere and have been spending a lot of time traveling and speaking at conferences. I’ve also been busy with all sorts of other work, so I’ll try to give you the short recap of my activities over the past few months. A quick summary of a few things that I’ve been doing / blogging / whatever: Guest on The Ship Show Podcast, The Pulse of PuppetConf…
  • Lessons about Community from Studio Ghibli

    Dawn
    19 May 2014 | 4:53 pm
    Instead of my traditional Lessons about Community from Science Fiction (video) talk, I decided to do something a little different for LinuxCon Japan. The slides from my Lessons about Community from Studio Ghibli talk are available now (with speaker notes) for my presentation on Wednesday. Abstract Communities are one of the defining attributes that shape every open source project, and the people within them are what make communities so special, not unlike how characters like Totoro, Kiki, and Ponyo shape every Studio Ghibli film. The friendship between Ponyo and Sōsuke shows how people from…
  • Lessons about Community from Science Fiction

    Dawn
    30 Jan 2014 | 2:25 am
    If you think you’ve seen this presentation before, you’re wrong! In the spirit of making sure that every talk at Monki Gras is handcrafted and unique, I prepared a completely new set of slides and lessons just for Monki Gras. While it is probably obvious from the title, this talk focuses on community tips told through science fiction. While the topic is fun and a little silly, the lessons about communities are real and tangible. Here are just a few of the things that I explored in this presentation: Borg assimilation and bringing new community members into your collective for new ideas.
  • My Nerd Story: Ham Radio, Atari, and UNIX

    Dawn
    8 Jan 2014 | 6:00 am
    First, a huge thank you to Crystal Beasley for encouraging me, and others, to get organized and write our nerd stories in the aftermath of the recent comments from Paul Graham. My geek story started early, probably because my dad and grandfather were into amateur radio (ham radio) in a pretty hard core way from the time I was little. I remember my dad studying for one of the morse code exams when I was maybe 4 or 5 years old, and me being the little sponge that I was, picked it up pretty easily. Nothing like a mouthy toddler shouting the answers to motivate someone to learn. My parents got…
  • What Science Fiction Can Teach Us About Building Communities

    Dawn
    17 Sep 2013 | 9:10 am
    At LinuxCon North America in New Orleans and at LinuxCon Europe in Edinburgh, I presented about “What Science Fiction Can Teach Us About Building Communities“. You can download or view the presentation from Edinburgh or get the original version from New Orleans. Description Communities are one of the defining attributes that shape every open source project, not unlike how Asimov’€™s 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at…
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    Social Media Bird Brain

  • Is Your Small NGO Outside of the Donor-Advised Fund Pie?

    29 Oct 2014 | 12:00 am
    Image from Blue Mountain Community Foundation If your small NGO's mission deals with the basic needs of your community, you may already know this economy has left you with less to work with and more to work for as middle-class income has stagnated. But did you know that getting those high-income donors could be more difficult than you thought? And that the reason for that may be
  • The 7 Deadly Social Media Sins

    22 Oct 2014 | 12:00 am
    Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you'll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for
  • 3 Free Webinars from Nonprofit Tech for Good

    6 Oct 2014 | 12:53 pm
    The Public Interest Registry stepped up to sponsor these, so they are all FREE. Take advantage! Check them out HERE.
  • Social Media and News Nonprofits

    24 Sep 2014 | 3:54 pm
    From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don't look at that news in an in-depth way, so if you're wanting to get people more involved with the news you have to share,
  • Where Your Content Marketing Went Wrong

    3 Sep 2014 | 12:00 am
    This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin Update on Adventures in Customer Service You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails
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    Corporate Eye

  • Email Marketing Open Rates are on the Rise

    Susan Gunelius
    28 Oct 2014 | 6:13 pm
    For the past 14 years, MailerMailer has been conducting an annual email marketing study. This year’s Email Marketing Metrics Report, which was released this month, analyzed 1.18 billion email messages that were sent during 2013. Email marketing is still an extremely effective marketing tool, so brand marketers should pay attention to these findings. The good news is that email marketing open rates increased in 2013. The bad news is that click rates decreased in 2013. The analysts at MailerMailer suggest that the increased use of mobile devices to check email played a role in causing…
  • Social Media Recruitment – Best Practice at Microsoft

    Lucy Nixon
    27 Oct 2014 | 12:50 am
    I recently invited Carl Jones, founder and MD of Technically Compatible, to write a post for us about social media recruiting. Technically Compatible offer online skills testing software for recruitment. Over to you Carl! The permeation of social media into society has drastically altered the way individuals and companies interact with one another. There are now a myriad of channels at a brand’s disposal to get their message across. Recruitment in the digital age often has more in common with marketing best practice rather than recruiting. How do you make sure that your company stands out…
  • Good News for Mobile Advertising in Apps

    Susan Gunelius
    25 Oct 2014 | 8:54 am
    More than one out of two American mobile device users (58%) prefer to download mobile apps that are free but include in-app advertising than apps that cost money to download or require payment within the app later to access additional features. This data comes from October 2014 research by Zogby Analytics for the Digital Advertising Alliance (DAA), which surveyed 1,015 U.S. adults who have downloaded mobile apps. Just how much does charging for mobile apps affect consumers’ willingness to download? The research found that nearly one in two mobile users (46%) would not download all of…
  • Which Brands Are Connecting with Millennials on Social Media?

    Susan Gunelius
    23 Oct 2014 | 5:46 pm
    Brands are consistently challenged when it comes to connecting with millennials on social media. This is an audience that isn’t quick to like a brand on Facebook, but there are some brands that are succeeding. In fact, some of those brands might surprise you. According to a new study by Moosylvania, an advertising agency, millennials are willing to connect with brands on social media, but they’re very particular about the brands they let into their digital lives. Brands that offer high quality products are most likely to see millennials friending them and following them on social…
  • The Marketing Technology, Data, Strategy and Results Gap

    Susan Gunelius
    22 Oct 2014 | 1:05 pm
    There is a gap between marketing technology, data, strategy and results. For marketers who are in the trenches marketing brands every day, this statement isn’t surprising. It’s simply a statement of fact. Yes, there are tons of tools available to integrate technology into marketing strategy, leverage massive amounts of data, and drive big results. However, actually using those tools to attain those big results is a hurdle that most marketers are still far from surmounting. A new report from CMO Council and Tealium, Quantify How Well You Unify, shares input from 150 senior…
 
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    Technology & Marketing Law Blog

  • Equivocal Email Exchanges Don’t Transfer Copyright Ownership

    Venkat Balasubramani
    31 Oct 2014 | 2:32 pm
    The Tjeknavorians collaborated with Mardirossian to make a film about the Armenian genocide. They never signed a paper agreement, although they had a bunch of correspondence regarding the film. Mardirossian contributed funds to the project on an ongoing basis (up to a certain limit). Several years into the project, the relationship deteriorated and Mardirossian demanded the in-progress materials from the Tjeknavorians. The Tjeknavorians refused, and Mardirossian filed suit in state court. The Tjeknavorians filed a separate federal court lawsuit. The key issue in the federal court case was…
  • Hertz Faces Negligence Suit For Employee’s Facebook Bashing of a Customer–Howard v. Hertz

    Venkat Balasubramani
    29 Oct 2014 | 3:13 pm
    Maurice Howard is a Hertz customer who alleged that a Hertz employee (Shawn Akina) posted the following comment about Howard on Facebook: I seen Maurice’s bougie ass walking kahului beach road . . . n*** please! A number of Akina’s Facebook friends, all Hertz employees, allegedly posted comments on Akina’s page. Akina allegedly described Howard as: a broke ass faka who act like he get planny money .. The following exchange ensued: [co-worker:] run that faka over!!! lol. [Akina] i was tempted too, but nah, i had a white car, neva like u guys scrub da blood off. [a co-worker comment:]…
  • The New U.K. Online Gambling Law: Cyberlaw 3.0 – or a Return to Cyberlaw 2.0? (Guest Blog Post)

    Eric Goldman
    29 Oct 2014 | 8:42 am
    Photo credit: “United Kingdom High Resolution Casino Concept” // ShutterStockBy guest blogger Marketa Trimble The new amendments to the U.K. gambling law in the Gambling (Licensing and Advertising) Act 2014 will take effect on November 1, 2014, following a U.K. judge’s rejection of a challenge to the validity of the Act earlier this month. With this new Act becoming effective this week, we might wonder whether it returns U.K. gambling law to cyberlaw 2.0 – to the legal order that Michael Geist in 2003 defined as (among its other features) “a shift from a borderless network…
  • Food Flavor Can’t Be Trademarked (Even If The Baked Ziti Is Delicious)–NY Pizzeria v. Syal (Forbes Cross-Post)

    Eric Goldman
    28 Oct 2014 | 8:09 am
    You may remember the advertising campaign for Coke Zero from almost a decade ago. The gag is that Coke Zero allegedly tasted so much like “real” Coke that one division of Coca-Cola threatened to sue another division for “taste infringement.” If you don’t recall the Coke Zero commercials, watch an example (embedded below) and a 2007 New York Times article recapping the ad campaign. In my world, ridiculous intellectual property overclaims aren’t very funny, even in fictional commercials. Yet, apparently Russo’s New York Pizzeria restaurant…
  • Android ID Isn’t Personally Identifiable Information Under the Video Privacy Protection Act

    Venkat Balasubramani
    27 Oct 2014 | 4:01 pm
    Shutterstock / SoulCurry – I love My Privacy This is another Video Privacy Protection Act lawsuit. The Cartoon Network has an app on the Android platform. Plaintiff (not a minor) downloaded the app. He complains that The Cartoon Network’s disclosure of his viewing history to a third party analytics company named Bango (located in the UK) violates the VPPA. The court initially rejects the standing challenge, noting that the VPPA expressly creates a private cause of action. The court also rejects Defendant’s argument that plaintiff, not being a paying customer, is not a subscriber.
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    LJ Jones's Blog

  • Nancy Duarte: The secret structure of great talks

    LJ Jones
    17 Oct 2014 | 1:19 pm
    This is a wonderful talk by Nancy Duarte on using stories to present an idea.
  • Topher Grace, Seth Green and Mark Hamill kidnap George Lucas.

    LJ Jones
    23 Aug 2013 | 12:10 pm
    Movie Idea. Need Help. The movie takes place at Comicon in San Diego, where George Lucas is the headline attraction/speaker. Upset by StarWars 1,2 and 3, Topher Grace, Seth Green and Mark Hamill kidnap George and attempt to force him to re-edit the 3 movies into one decent movie, destroy the originals and remove all mention of midichlorians from StarWars cannon. In his old age, Mark Hamill thinks he's Darth Sidious. Darth Hamill is the mastermind of the plot and has the entire 501st as his Royal Guard. Not wanting to miss their only chance to meet George Lucas a rag tag bunch of geeks dressed…
  • When I was a kid......

    LJ Jones
    3 May 2012 | 5:49 pm
    When I was a kid........ vital Nintendo knowledge, like how to beat a boss or a cool cheat code, was passed from one kid to another at school. You couldn't look it up on the internet when you got stuck. You just figured it out and it worked pretty well. Up Up Down Down Left Right Left Right B A Select Start..... you kept a tape in your "BOOM Box", ready to hit record when your favorite song came on the radio so that you could savor that song over and over again. Sometimes you waited for days just so you could get the entire song..... you had to rewind and fast forward things. Cassette tapes.
  • Scientist Identify Geek Gene

    LJ Jones
    26 Apr 2012 | 1:49 pm
    Geek GeneScientists have finally identified the geek gene. That all important part of our DNA that makes us love things like Star Wars, Comic Books, Sci-Fi and Video Games. It explains why full grown men are willing to dress up in red tights and pretend they have Super Speed.Scientist theorize that this gene is also responsible for most social awkwardness and also inhibits men and the occasional woman from talking to the opposite sex.Geek ChromosomeOften large chains of the geek gene are woven together to form an actual geek chromosome, creating super geeks. Geeks so geeky, they rarely see…
  • Math With Friends

    LJ Jones
    27 Feb 2012 | 12:42 pm
    I have never been very good with word based games like Scrabble, so I came up with a game that is a little more my speed and one I can beat my wife at.  I call it Math With Friends.  It's more fun than a spelling bee.  It's based on word games like Scrabble but way more fun because it uses math.
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

    Ben Brausen
    31 Oct 2014 | 3:45 am
    A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Marketing Land Twitter Beats Revenue Expectations Again but User Engagement Slows - At Twitter, a pattern is emerging:…
  • 10 Must Read Content Marketing Posts for 2015

    Lee Odden
    29 Oct 2014 | 3:55 am
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts…
  • For Better Integrated Marketing, Look Inside for Insights

    Lee Odden
    28 Oct 2014 | 7:15 am
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience…
  • How to Be the Best Answer with Topic Targeting

    Lee Odden
    27 Oct 2014 | 7:23 am
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the…
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
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    FUEL LINES

  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
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    Jon Dale

  • Less stuff. More joy.

    Jon Dale
    26 Oct 2014 | 9:33 am
    I like stuff. A lot. In fact I’ve spent most of my life trying to accumulate more of it. I’ve got hobbies that require stuff. Kayaks (different ones for different situations), paddles, spray skirts, helmets, glove like things, bikes, climbing gear, camping gear, hunting gear, climbing gear, camping gear. Hell, I’ve got a shed full of gear of different kinds. But the truth is I only use a fraction of it on a yearly basis. The same is true for the stuff in my garage, and the stuff in my kitchen, and certainly the stuff in my closet, and my junk drawer. It turns out that I…
  • Please unsubscribe from my blog

    Jon Dale
    25 Oct 2014 | 9:16 pm
    Hey, Jon Dale here. You’re getting this because you’re subscribed to my blog (or maybe you’re actually reading this on my site right now). If this in your inbox and you don’t remember me, no big deal, just click unsubscribe at the bottom of this message. My guess is you haven’t noticed, but I’ve not posted much in the last several years. I used to post pretty regularly, mostly about business and marketing stuff. Then several years ago I decided to take a one year break from blogging. About twice a year I’d get inspired and write something. But the truth is I really felt like…
  • Safe or brave?

    Jon Dale
    25 Feb 2013 | 4:55 am
    It turns out there are basically two type of opportunities. Safe ones and brave ones. It’s safe to open the fourth auto parts store in Woodland Park, CO. Nobody woke up this morning with an I need another auto parts store to choose from problem, but the research must show there’s market share to be stolen. It’s safe for Microsoft to launch Bing or for Lowe’s to open a location accross the street from Home Depot. However, it’s brave opportunities that are fun. Brave people solve problems we wake up in the morning with. Brave challenges the status quo. Brave might…
  • This might not work

    Jon Dale
    4 Feb 2013 | 8:56 am
    If you’re like me you spend most of your time playing it safe…scared to try anything that might not work. At work and at play, with my kids and most certainly with my spouse. But it turns out that most great things…most things that impact the world…might not have worked. Dave didn’t have any¬†guarantee¬†that if he created the best leather bags in the world anyone would buy them…but they did. Derek didn’t know back in 1998 if he started selling CDs for indie artists if anyone would buy them…but they did. I didn’t know if leaving my…
  • The trouble with New Year’s resolutions

    Jon Dale
    31 Dec 2012 | 4:40 am
    First let me say I’m a huge fan of goal setting, for that matter I often make New Year’s resolutions. I do think goals work better when they have a deadline for achievement rather than a start date (but that’s another post for another day). The trouble with New Year’s resolutions is that they make us think we’re the masters of our own universe. That we’re the point of the story. When we think we’re in charge we end up shrinking the story we’re living in down to be us sized. Most of you know (or if you’ve been reading a while, have…
 
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    Kneale Mann | Leadership

  • Learning Trust

    Kneale Mann
    30 Oct 2014 | 2:30 am
    We see the claims everywhere. On billboards, websites, annual reports, company material, political campaigns, and marketing collateral. Other words for it include; reliance, faith, belief, hope, confidence, or evidence that you are trustworthy.Onora Sylvia O'Neill – Baroness O'Neill of Bengarve – is a philosopher and a crossbench member of the British House of Lords who outlines our three most common ideas about trust and how they may be misdirected.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Onora O’Neill
  • Reflections

    Kneale Mann
    27 Oct 2014 | 3:00 am
    We know the red element on the stove means it’s hot. We know to avoid that undefined object in the road for fear it will puncture a tire. We’re aware that dark alleys at 2am are not the wisest route.But how important is it to look back and sift through the evidence, examine the results, and take to the present the lessons we learned so we can improve? Warning SignsReflecting on what worked in the past and what may be possible now and in the future are gifts we can embrace in business, life, work, and relationships. Learning from the past is key. Celebrating what worked is…
  • Detached From the Outcome

    Kneale Mann
    23 Oct 2014 | 2:30 am
    You really want the job. You are qualified, the phone screen call went well, you nailed the first interview, and waiting for the results of the second. You can hardly sleep. You know it’s yours. And then the call comes in – they made another choice, they picked someone else, you didn't get the gig.Sure you’re upset, but is your desire for the position any different now because you didn't get it? On the surface, you may begin to poke holes in the company, how dare they be so stupid, they made the wrong choice, and actually you didn't want that job anyway, you’re way better off without…
  • Never a Good Time

    Kneale Mann
    20 Oct 2014 | 4:02 am
    There’s never a good time to spill your dinner on your nice shirt. There’s never a good time to start that business. There’s never a good time to have another child. There’s never a good time to move. There's never a good time to act on that idea. There’s never a good time to make any decision in our lives.We can use that as an excuse, a reason not to move forward, or face things head on. I can’t speak for you, but there are countless times in my life I haven’t had the bravery to make the call. And whatever happened was what I safely accepted as what was supposed to happen.I was…
  • Finding the Quiet

    Kneale Mann
    15 Oct 2014 | 4:57 am
    Here are some interesting facts about how we spend our lives from Distractify.Twenty five years is for sleeping. We’ll work about 10-12 years in real time. This is discouraging, only 48 days having sex – keep in mind, it’s an average. We’ll watch about 9 years of television. Close to 3 years cooking, another year cleaning, and just over 4 years driving our cars. We’ll drink 12,000 cups of coffee, 48 pounds of tea, and a measly 14 days kissing. Tack on another year of our lives deciding what to wear, 8 years shopping, 5 years sitting at a desk, and we’ll swear about 2 million…
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    The Fresh Peel

  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
  • Your Brain on Social

    Dave Landry
    3 Oct 2014 | 1:55 pm
      This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of…
  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Q3 Revenue Was $568M

    Mark Brooks
    31 Oct 2014 | 1:10 pm
    TECH CRUNCH - Oct 31 - LinkedIn has reported its quarterly results, beating analyst estimates on sales of $568M, up 45% YOY. But it also posted a wider net loss of $4.3M, versus to net loss of $3.4 in Q3 2013. by Ingrid LundenSee full article at Tech Crunch See all posts on LinkedIn
  • Twitter Partners With IBM To Bring Social Data To The Enterprise

    Mark Brooks
    31 Oct 2014 | 1:00 pm
    TECH CRUNCH - Oct 30 - The partnership will involve Twitter sharing its data with IBM for integration into IBM’s enterprise solutions, including the Watson cloud platform. The deal means IBM will gain access to the Twitter “firehose,” allowing businesses to incorporate insights gained from the social network into their decision-making processes. The two companies will also be teaming up to build enterprise applications to improve business decisions across industries and professions, beginning with apps and services for sales, marketing and customer service. by Sarah PerezSee full…
  • Chat App Line’s Revenue Doubles To Reach $192M In Q3

    Mark Brooks
    31 Oct 2014 | 5:45 am
    TECH CRUNCH - Oct 30 - Days after Facebook revealed that WhatsApp, its $18B acquisition, posted an overall loss for H1, Line, a rival app with 500M registered users, announced that its revenue doubled YOY during Q3 '14. Line, which does not reveal its overall profit/loss figures, says it made $192 M in Q3. That figure is 104.2% higher than in Q3 2013. Line has 170M monthly active users. by Jon RussellSee full article at Tech Crunch Mark Brooks: Line makes money from selling virtual goods in their games, and advertising in the form of promo messages. See all posts on Line
  • Facebook's Q3 Revenue Is $3 Billion

    Mark Brooks
    29 Oct 2014 | 1:03 pm
    MASHABLE - Oct 29 - Facebook posted earnings of $0.43 per share and topped $3B in revenue for the first time, a gain of ~50% YOY. Much of that was thanks to its success on mobile. Mobile ads accounted for ~$2B in revenue, or two-thirds of Facebook's total ad revenue. Facebook now has 1.35B monthly active users, up 14% YOY. There were 864M daily active users in the quarter. by Seth FiegermanSee full article at Mashable See all posts on Facebook
  • WhatsApp Just Lost $232 Million

    Mark Brooks
    29 Oct 2014 | 12:58 pm
    TIME.COM - Oct 29 - WhatsApp, the mobile messaging platform, which had 450M users when the FB acquisition was announced, posted a loss of $232M in the first six months of 2014. The company’s primary revenue source is a $0.99-per-year subscription fee that only kicks in after the first year of use. WhatsApp generated $15M in revenue in H1 2014. Most of the company’s massive loss came from stock sales and issuing stock options to employees. by Victor LuckersonSee full article at Time.com See all posts on WhatsApp
 
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    HighTalk

  • Mine is Longer Than Yours

    gfsnell3
    17 Oct 2014 | 7:30 am
      There is endless debate about how long marketing content needs to be. Most people fall into the camp that it needs to be short. Why? Attention spans. The fast and furious pace of the Internet The way social networks work (Twitter, for example) But conventional wisdom on going short may be wrong. There is […]
  • Deal With It: News is a Commodity, a Worthless One

    gfsnell3
    15 Oct 2014 | 8:44 am
    The Guardian posted a recent story called “Can Twitter Make Money Off of Breaking News or is it a PR Platform?” I nearly choked on my coffee. The article notes: “Twitter’s behaviour over the last few months suggests it doesn’t think it can.” Well of course Twitter doesn’t think it can make money off of […]
  • 3 Reasons Why Facebook Communities Are Dead

    gfsnell3
    24 Sep 2014 | 7:51 am
    When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]
  • Fewer Choices, Please…

    gfsnell3
    22 Sep 2014 | 1:46 pm
    Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]
  • Going Live is Really, Really Hard

    gfsnell3
    10 Sep 2014 | 9:45 am
    For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]
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    Jeff Korhan - New Media and Small Business Marketing

  • LinkedIn Influence: How to Build a Profitable Digital Presence

    Jeff Korhan
    24 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:37:24) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 14 of This Old New Business weekly business podcast with Jeff Korhan. Are you overwhelmed with digital and social media? Then maybe you need a fresh approach. In this episode Stephanie Sammons shares her secrets for establishing your LinkedIn Influence, while also building a profitable digital presence across every other social media channel that makes sense for you and your business. The practices…
  • How Storytelling Grows Your Social Media Audience

    Jeff Korhan
    21 Oct 2014 | 7:31 am
    Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires. The easiest way to accomplish that is by telling stories. Everyone is a Storyteller Don’t think that you are not a storyteller, because you have been…
  • Business Niche: How to Build a Predictable Income Model

    Jeff Korhan
    17 Oct 2014 | 12:18 pm
    Listen to the Episode Below (0:38:31) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a lot more than had work. In this episode Mike shares why it’s vital to find a business model that…
  • How to Be Famous for Your Business Content

    Jeff Korhan
    14 Oct 2014 | 2:45 am
    As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill Gates is most often credited for one simple reason: He published it. This is why your business needs to get serious about publishing business content. Claim Your Signature Content New ideas often slowly emerge from everyday circumstances. This is why they seem common to those that are…
  • Community Value: How to Grow Your Business Audience

    Jeff Korhan
    10 Oct 2014 | 2:00 am
    Listen to the Episode Below (0:25:52) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly downloads, not to mention earning millions of dollars in annual revenue. Out of that…
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    Social Media University, Global

  • Google Ad Sales Double All U.S. Newspapers COMBINED

    Lee Aase
    17 Oct 2014 | 5:26 pm
    That’s the most stunning statement in a Brookings Essay “The Bad News about the News” by Robert G. Kaiser, who worked for a half-century as a writer and editor at The Washington Post. He outlines the fundamental problem of the challenge digital presents to “legacy” media: Overall the economic devastation would be difficult to exaggerate. One statistic conveys its dimensions: the advertising revenue of all America’s newspapers fell from $63.5 billion in 2000 to about $23 billion in 2013, and is still falling. Traditional news organizations’ financial…
  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
  • Why Ice Buckets are Contagious

    Lee Aase
    4 Sep 2014 | 4:15 am
    I’ve recently been listening to an audiobook by Jonah Berger called Contagious: Why Things Catch On. It’s based on Berger’s Ph.D. research into why some ideas or products get lots of word of mouth, while others don’t. It’s about a seven-hour audiobook that condenses his more academic work, and it’s good listening for workout time. Berger describes six key principles that helps products or ideas go “viral.” Those six characteristics are: Social Currency – How does it make people look to talk about a product or idea? Does it make people look…
  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
 
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    adesblog.com

  • Usability: Delete Confirmations Done Right

    admin
    28 Oct 2014 | 2:51 am
    Here is a great way of implementing delete confirmations in web app interfaces. It’s intuitive and usable. It’s done within the same “delete” button but with an extra click. This is how it works, you click once on the button and it will change its state to confirmation button, you click again to confirm deletion. It’s way better than the overlay popups in the middle of the screen or other too creative ways that go counter-intuitive to the usability of the web app. It’s from Zapier.com, kudos to them for making their UI user-friendly.
  • Competition is for Losers

    admin
    11 Oct 2014 | 11:14 am
    Peter Thiel is no stranger to Startup World. He is the co-founder of PayPal and investor in Facebook, Quora, Artsy, PandoDaily, AdRoll, Reddit and many more. He has an interesting viewpoint when it comes to Startups and how they should be managed, in order to be successful. For the past decade, methodologies like Customer Development and Lean Startup have been popular. The central idea in these methodologies are around customers, and that your idea (hypothesis) must be tested against potential customers in order to be successful, and based on customers’ feedback you should tweak your…
  • Startups Around Blockchain Technology

    admin
    22 Sep 2014 | 9:02 am
    When you mention Bitcoin, first thing that comes to people’s minds are that it’s an anonymous digital currency (it’s actually far from anonymous but that’s a discussion for another post). So it’s primarily associated with “digital money” for majority of people. But it’s much more than that. The underlying technology that Bitcoin is built upon is called Blockchain. Blockchain in simple terms is a decentralized platform that keeps track of all the transactions ever executed on the platform. It’s transparent and it’s decentralized, in…
  • OhLife Alternative

    admin
    21 Sep 2014 | 2:36 am
    It’s a shame that OhLife is shutting down. If you didn’t know what it was, it was a service where it periodically (eg; daily, weekly, monthly, depending on what you choose) sent you an email asking “How was your day today?”. You would just reply back to the same email describing your day, week, month, and it would save it in your account in OhLife.com. And one of my favorite bits of the service was, it would include a random post from your life, saying; “Oh snap, remember this? 175 days ago you wrote…” (see above screenshot). What I liked about the…
  • How to Find Pro UI Designers for Your Startup

    admin
    8 Jun 2014 | 10:46 am
    Say, you have an idea for a startup which you would like to build MVP (minimum viable product i.e most basic version) of it but don’t know any decent UI designer who can visualize your idea and turn it into this amazing User Interface; the likes of Instagram and other similar cool apps. If you have done web or mobile app projects of your own before, I’m sure you know what I’m talking about – it’s a challenge to find pro User Interface designers. Most of the time, prior to deciding if you should hire full-time developers and designers for your startup, optimal…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Q3 Revenue Was $568M

    Mark Brooks
    31 Oct 2014 | 1:10 pm
    TECH CRUNCH - Oct 31 - LinkedIn has reported its quarterly results, beating analyst estimates on sales of $568M, up 45% YOY. But it also posted a wider net loss of $4.3M, versus to net loss of $3.4 in Q3 2013. by Ingrid LundenSee full article at Tech Crunch See all posts on LinkedIn
  • Twitter Partners With IBM To Bring Social Data To The Enterprise

    Mark Brooks
    31 Oct 2014 | 1:00 pm
    TECH CRUNCH - Oct 30 - The partnership will involve Twitter sharing its data with IBM for integration into IBM’s enterprise solutions, including the Watson cloud platform. The deal means IBM will gain access to the Twitter “firehose,” allowing businesses to incorporate insights gained from the social network into their decision-making processes. The two companies will also be teaming up to build enterprise applications to improve business decisions across industries and professions, beginning with apps and services for sales, marketing and customer service. by Sarah PerezSee full…
  • Chat App Line’s Revenue Doubles To Reach $192M In Q3

    Mark Brooks
    31 Oct 2014 | 5:45 am
    TECH CRUNCH - Oct 30 - Days after Facebook revealed that WhatsApp, its $18B acquisition, posted an overall loss for H1, Line, a rival app with 500M registered users, announced that its revenue doubled YOY during Q3 '14. Line, which does not reveal its overall profit/loss figures, says it made $192 M in Q3. That figure is 104.2% higher than in Q3 2013. Line has 170M monthly active users. by Jon RussellSee full article at Tech Crunch Mark Brooks: Line makes money from selling virtual goods in their games, and advertising in the form of promo messages. See all posts on Line
  • Facebook's Q3 Revenue Is $3 Billion

    Mark Brooks
    29 Oct 2014 | 1:03 pm
    MASHABLE - Oct 29 - Facebook posted earnings of $0.43 per share and topped $3B in revenue for the first time, a gain of ~50% YOY. Much of that was thanks to its success on mobile. Mobile ads accounted for ~$2B in revenue, or two-thirds of Facebook's total ad revenue. Facebook now has 1.35B monthly active users, up 14% YOY. There were 864M daily active users in the quarter. by Seth FiegermanSee full article at Mashable See all posts on Facebook
  • WhatsApp Just Lost $232 Million

    Mark Brooks
    29 Oct 2014 | 12:58 pm
    TIME.COM - Oct 29 - WhatsApp, the mobile messaging platform, which had 450M users when the FB acquisition was announced, posted a loss of $232M in the first six months of 2014. The company’s primary revenue source is a $0.99-per-year subscription fee that only kicks in after the first year of use. WhatsApp generated $15M in revenue in H1 2014. Most of the company’s massive loss came from stock sales and issuing stock options to employees. by Victor LuckersonSee full article at Time.com See all posts on WhatsApp
 
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    prTini

  • Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana
    31 Oct 2014 | 7:29 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in Three Easy Steps (client) Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos A Lesson in Rebranding From Monica Lewinsky How Facebook Is Changing the Way Its Users Consume Journalism Why Did Taco Bell Just…
  • Lessons from Prison: Writer’s Block and Humanity

    Heather Whaling
    28 Oct 2014 | 7:52 am
    I recently had the incredible opportunity to attend my second TEDx Marion Correctional event (that’s right a TEDx event in a prison!). The talks were just as powerful as the first time I went, but this time felt different. And, I learned a new way to overcome writer’s block — not exactly a lesson I anticipated learning in a prison. Chatting with an inmate at Marion Correctional. Some background: I’d been to Marion Correctional just a couple months earlier for my first TEDx-in-prison experience. (Apparently, spending time in prison is becoming a regular thing.
  • Tools Every PR Pro Should Know + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    24 Oct 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Content Creators Flee From YouTube, Flock to Facebook for Videos A Masterclass in Social Marketing: 7 Tips from the Experts Cision Continues Acquisition Spree and Snaps Up Gorkana (client) U.S. Marines Tap Female Executives For Advice On Growing Women In Ranks How Facebook and Google Now Dominate Media Distribution Solving The Skills Gap; Central Ohio Career Technical Education Partnerships Are Shaping Tomorrow’s Workforce Today (client) 20 Tools Every…
  • Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    17 Oct 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  So You’ve Made Content, Now What Do You Do With It? 6 Simple Habits of Successful Social Marketers Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media 6 Small Changes to Your Morning Routine Will Transform Your Entire Day 10 Storytelling Tips for PR Pros How to Avoid Social Media’s 4 Most Common Pitfalls Toms Founder: 3 Killer Advantages of Social Impact Businesses ‘Invite a Weirdo to Lunch’ and Four…
  • My Bad Blogger Confession (and Reboot)

    Heather Whaling
    14 Oct 2014 | 8:37 am
    Hi, my name is Heather. And, I have a confession. I’ve been a bad blogger. Like, a tragically bad, absentee blogger. If I’m being really, really honest, I fell out of love with blogging. When I first started blogging, it was fun. I wrote about whatever I wanted and didn’t really care if it tied back to my business. I was just exploring the medium. That quickly changed: In the early years of my company, I was tracing 75% of all of my business back to relationships that began online — and much of that was directly or indirectly tied to this blog. So, then I felt…
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    Tech in Asia

  • Piracy wars: China’s Xunlei, criticized by the MPAA, blasts back

    C. Custer
    31 Oct 2014 | 10:00 am
    China’s streaming video market is a lot more respectful of copyright law than it used to be, but if you think that means there aren’t still major disputes, think again. In fact, even a cooperative partnership with the Motion Picture Association of America (MPAA) hasn’t been enough to get Chinese company Xunlei out of the copyright violation firing line. You may remember the name Xunlei, as the company has historically been known as one of China’s worst offenders when it came to facilitating piracy. It operates a variety of online services including download…
  • The definitive guide to entering Japan, part 1: Allies and employees

    David Corbin
    31 Oct 2014 | 7:45 am
    Everyone knows that Japan’s high internet penetration rates, economic size, and strong consumer spending make it a more attractive destination for foreign expansion than China, Korea, or almost any nation in Southeast Asia. Unfortunately, its equally well-known barriers to entry – a notoriously difficult language and “Galapagos syndrome” – can make it seem impenetrable. Over the next several weeks, Tech in Asia will show you how to take your company into Japan. Most market expansion guides would start by explaining basic actions like registering your company or finding…
  • Tinder beware, Wavoo is here to rock Indonesia’s dating industry

    Enricko Lukman
    31 Oct 2014 | 5:03 am
    “There’s plenty of fish in the sea,” so the saying goes. And thanks to the rise of the internet era, that sea looks bigger than ever. The online dating industry in the US alone is now worth US$2.1 billion. Looking at Indonesia, however, there hasn’t been a single winner in the online dating industry. Wavoo wants to change that fact. Launched on Halloween Day today, Wavoo is a dating app focused on the Indonesian market. It functions just like Tinder – swipe to the left if you’re not keen on the person, and swipe to the right if you’re interested. Matched couples can get to…
  • Tokopedia: the founding story of Indonesia’s new ecommerce giant (#StartupAsia preview)

    Enricko Lukman
    31 Oct 2014 | 4:46 am
    William Tanuwijaya, CEO of Tokopedia. If you’re plying your trade in the tech startup industry in Indonesia, you’ll be pretty optimistic nowadays. The country has just been rocked with news of two venture giants coughing up US$100 million in fresh cash for Tokopedia, the leading online marketplace site. That is arguably the biggest publicized funding amount for a Southeast Asian startup. Softbank and Sequoia Capital are the two big names that believe not only on Tokopedia but also in the Indonesian market. These two investor firms seem to know what they’re doing, as both of them have…
  • This Harvard graduate’s startup is making a difference in Philippine health care

    Judith Balea
    31 Oct 2014 | 4:34 am
    One word best describes the pharmaceutical industry in the Philippines: fragmented. On one end of the spectrum are a handful of big pharmacy chains that dominate the market revenue-wise, and on the other are hundreds of mom-and-pop shops spread in rural areas. For drug companies, this has been problematic. Many mom-and-pop or independent shops keep track of inventory the old-fashioned way – by hand. They don’t have a system to monitor which products are actually being sold, to whom, and at what volume. Thus, drug companies have no clear picture of the market to base critical business…
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    Room 214

  • #COTW: How Digital Is Interupting the Beauty Industry

    Isabel Kieszkowski
    29 Oct 2014 | 6:00 am
    On a personal note: I wake up in the mornings, make some tea and read Into The Gloss, a Manhattan-based beauty blog. I am no beauty fanatic; I believe in a simple regimen and only own as many products as the two small bathroom shelves in my studio apartment can hold. Yet Into The Gloss is a captivating read. The site features very genuine interviews with inspirational women like Jenna Lyons, creative director of retailer J. Crew and Karlie Kloss, model extraordinaire. The blog also features an array of product reviews ranging from drugstore to luxury brands, as well as a cool segment titled…
  • Social Media Roundup: Facebook Atlas Capabilities, Skype Qik & Phonio

    Megan Moran
    23 Oct 2014 | 2:58 pm
    Hey there Social Media Gurus! Here’s your roundup of social networking updates that are making headlines this week! Facebook Relaunches Atlas  In 2013, Facebook bought Atlas, an ad server from Microsoft, for $100 million. Facebook recently announced that they are relaunching Atlas and we’ve learned what Facebook intends to do with it. Facebook aims to use this ad server to measure ad campaigns across multiple devices more effectively as well as give advertisers access to Facebook’s targeting precision across the entire web. This is big news for marketers as this means digital…
  • 3 Tips for SaaS Scriptwriting

    Fleetwood Mathews
    16 Oct 2014 | 8:22 am
    When potential customers visit your website, they’re looking for quick information about the services your company offers. Your SaaS company has a great deal of competition, especially with the advent of marketing automation. There are more emails and subsequent communications than ever before. In order to cut through the plethora of verbose uselessness, you have two tools. 1) Written Communication. 2) Visual Communication. A video is a way to sell your services with appealing visuals and a memorable message to your audience. An imperative part of creating this video is writing an…
  • #COTW: MeUndies’ “The 90’s”

    Katie Leitner
    15 Oct 2014 | 3:00 am
    How exciting is it that we live in a world where our underwear can be delivered to us? MeUndies is an online clothing company that focuses on the comfort of their product and convenience of purchasing it. Not only does MeUndies utilize a newly emerging business model, but they are finding interesting and different ways to keep their fans engaged digitally. Customers can purchase MeUndies products just like any other traditional online retailer: when they please, as often as they please. Or they can sign up to receive their undies every 1, 2, or 3 months on a subscription basis. This…
  • 6 Unconventional SEO Tips for High-Tech Companies

    Josh Hill
    14 Oct 2014 | 1:46 pm
    Today’s high-tech companies are overflowing with digital talent. Because of this it seems like digital marketing should come naturally and sales pipelines should always be bursting with qualified leads. Unfortunately, it’s not that easy. This is especially true with SEO. Even if you have a talented team, SEO can be dumbfounding. There’s an inconvenient wealth of conflicting ideas and tactics online. Even if you have ideas regarding what might increase organic traffic, your confidence in these ideas is likely to be shaky at best. Because of this SEO is frequently put on the…
 
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    Buzzom

  • MobiKwik revamps its brand identity

    Pawan Dahal
    30 Oct 2014 | 11:30 pm
    New Delhi, October 31, 2014: MobiKwik, India’s number one mobile wallet, has unveiled a new brand identity and logo that further fosters its positioning as the most trusted digital wallet. It recently released its new tagline: ‘Discover MobiKwik Wallet – The easiest way to pay!’ and a fresh logo which firmly establishes MobiKwik’s brand identity. In view of the festive season and MobiKwik Online Mela, a sum of 100M INR were paid in the month of October on 3rd party merchants including Snapdeal, eBay, Shopclues, Homeshop18, Tastykhana, Dominos, MakeMyTrip, redBus, Abhibus,…
  • ‘Pioneers Unplugged’- Europe’s biggest networking event comes to Bangalore city

    Pawan Dahal
    30 Oct 2014 | 10:17 pm
    Bangalore, October 31st 2014: Pioneers Unplugged- Europe’s biggest and niche networking event is coming to Bengaluru city on the 14th November 2014 at Symbiosis institute of business management auditorium at Electronic city. Pioneers Unplugged organized by the Octopus group is a full day event that will be based on the theme ‘Future Technologies and Social Innovation.’ The event will include networking with corporates, entrepreneurs, coders, investors and startups. The speaker panel includes prominent speakers from tech and innovation giants like Capillary, Idiom designs, Mgaadi and…
  • VMware and IDC Study Shows Software Defined Indian Businesses Can Avoid Spending $5.5 Billion By 2020

    Pawan Dahal
    30 Oct 2014 | 7:14 am
    In 2013, IDC was approached by VMware to build a hypothetical model that measures the impact of virtualization in the x86 server world. In 2014, this project has expanded to examine the impacts of server virtualization on storage and networking, the capex and opex models of businesses, and how adoption of such technologies could lead to greater business agility. In collaboration with the same global IDC team as last year, including key storage and networking analysts, IDC Asia/Pacific created what is referred to as the Datacenter Economies Index. This model examines the impact of server…
  • Trend Micro Has Identified 9 Social Media Scams Instagram, Twitter “Instant Like Apps” are Included

    Pawan Dahal
    30 Oct 2014 | 6:44 am
    India—October 30, 2014—According to a research report by Webcertain Group,the number of social media users in the Asian-Pacific region is expected to hit 1 billion by year-end, almost five times the total in North America. While social media browsing has become a daily routine for everyone, it is also one of the favorite attack hotspots for cybercriminals. Trend Micro unveiled 9 Social Media Scams, such as “The Facebook Color Changer”, “Who Viewed Your Facebook Profile,” and “Naked Videos,” that cybercriminals leverage to spread malware infection to PCs and smartphones or…
  • VMWARE SHOWCASES THE FUTURE OF IT AT VFORUM 2014 MUMBAI

    Pawan Dahal
    30 Oct 2014 | 3:54 am
    INDIA, Mumbai. October 30, 2014 — VMware, Inc. (NYSE: VMW), the global leader in virtualization and cloud infrastructure, showcased the future of IT at its annual vForum conference in Mumbai.  Charting a path from today till 2020, the enterprise in India will leverage IT outcomes to drive business benefits and increase efficiency, control and agility as a transition to the mobile cloud era. “The old model of IT is not good enough in the software defined era, where traditional businesses are being challenged and a new approach to align IT with the business is needed to compete,” said…
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    Position²

  • Improve Your Digital Marketing ROI Using Big Data, and much more…| Best of the Week

    Team Position²
    31 Oct 2014 | 6:02 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to Improve your Digital Marketing ROI Using Big Data Today everybody is talking about big data. But how exactly can you take advantage of big data from a digital marketer’s point of view? Read this blog that sheds some light on this pertinent question. It makes for an interesting read. 4 B2B Website Mistakes You are Not Aware You are Making The Role Content Plays In B2B Social Selling 10 Ways To Optimize Your Lead Conversion Rate How to Make Your Content…
  • Google Updates Technical Webmaster Guidelines

    Laxman Kamath
    31 Oct 2014 | 5:23 am
    The Googlebot that crawls all the web pages could until now only understand textual content and not image based content, CSS or JavaScript. But all that is going to change now, thanks to a recent Update to Google Webmaster Guidelines. Now you will have to optimize your site not just with respect to the textual content but also with respect to the images and the JavaScript too. You will have to do extensive optimization for your CSS (Cascading Style Sheets) too because the Google Spiders will now recognize them. If your website settings are such that your robots.txt file is preventing the…
  • How to Improve your Digital Marketing ROI Using Big Data

    Laxman Kamath
    29 Oct 2014 | 5:51 am
    Today we are in the middle of a radical shift in the way we interact and communicate with one another. Factors like democratization of data, mobile computing, broadband Internet ubiquity, faster and cheaper computing prowess have all contributed in making big data so momentous today. Big data might happen to become as important as Internet itself to businesses and the society in general in the not so distant future. You don’t need to be intimidated by big data as that is clearly not going to help you in any way. All you have to do is implement these big data essentials to enjoy better…
  • Social Media for Enterprise [Infographic]

    Team Position²
    28 Oct 2014 | 5:38 am
    Today if your brand is not present on social networking sites you are unwittingly losing out to your competition. Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here’s a quick primer of what the social media world looks like in terms of enterprise participation. This might just spur you to take the plunge and actively incorporate an integrated social media strategy backed by real-time analytics, to power your digital marketing campaigns. The post Social Media for Enterprise [Infographic] appeared first on…
  • AdWords Targets Users Making In-app Purchases

    Laxman Kamath
    27 Oct 2014 | 6:10 am
    App marketers can now target users who have purchased a particular app or made an in-app purchase through the Google Play Store. They can do this by targeting AdWords for the Google AdMob ad network. Thus the marketers can now show their ads to people who are more likely to buy their app or an offering within their app. These ads are basically display ads served within the Android apps. This is a new feature from Google wherein ads will be served to users based on their previous interaction with an app. It offers better ROI to digital marketers and it also benefits the users since they will…
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    The Next Web

  • Evernote integrates messaging with its Work Chat rollout

    Napier Lopez
    31 Oct 2014 | 1:46 pm
    Evernote has begun rolling out updates to its note-taking app to enable a conversation tool: Work Chat. The feature was first introduced at a conference in October, and basically does what you’d guess – it lets you chat about the documents you’re working on. It also lets you share notes to any partners, including anyone you’re connected to on LinkedIn.  You can share notes through the app itself, or send one via email and it will be marked as shared in your conversation for record-keeping. The feature should help make working on documents with a partner more seamless,…
  • Amazon Diversity Report: 63% male and 60% white

    Napier Lopez
    31 Oct 2014 | 12:29 pm
    Continuing a recent trend among major tech companies, Amazon has released a diversity report for its workforce. Globally, 63 percent of its employees are male, and 60 percent of its US-based workforce is white. As for other ethnicities, 15 percent of employees identify as Black, 13 percent as Asian, and nine percent as Hispanic. However, those numbers change substantially when you consider management. 75 percent of people in leadership positions are male, and 71 percent is white. Asians comprise 18 percent of leadership, with only four percent Hispanics and four  percent Black.
  • Check out Honda’s ‘double-sided’ YouTube video

    Josh Ong
    31 Oct 2014 | 12:21 pm
    Honda is promoting its new Civic Type R Concept Car with a nifty interactive video campaign that lets you switch between two complementary videos with a press of the R button. In one storyline of the “double-sided film,” a father picks his kids up from school and takes them to a costume party, while in the other version a getaway driver makes away with a precious artifact from a museum. We can’t embed the full movie(s), but here’s the trailer: I enjoyed switching between the two in real-time, but if you want to lock the player on the night story, you... This story continues at The…
  • Virgin Galactic’s Spaceship Two has crashed during a test flight [Updated]

    Josh Ong
    31 Oct 2014 | 11:54 am
    Spaceflight company Virgin Galactic has lost its Spaceship Two in a crash during a test flight over the Mojave Desert in California. Here’s the statement from the firm: Virgin Galactic’s partner Scaled Composites conducted a powered test flight of SpaceShipTwo earlier today. During the test, the vehicle suffered a serious anomaly resulting in the loss of the vehicle. Our first concern is the status of the pilots, which is unknown at this time. We will work closely with the relevant authorities to determine the cause of the accident and provide updates as soon as we are able to do so....
  • 10 of the best Android apps from October

    Paul Sawers
    31 Oct 2014 | 11:00 am
    From maps to micro-investments, we covered a lot of ground with new Android apps in October. Here we present you with our selection of some of the best newcomers from the past month. HERE Maps Nokia’s HERE maps is one of the four major global online mapping services, alongside Google, TomTom and OpenStreetMap. And it finally launched for Android this month, having previously only been available on Windows Phone (though it was on iPhone for a while too). It’s a really great app, and genuine contender for Google Maps’ crown. Especially given that it sports full offline access for…
 
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    Jennings Social Media

  • JSMM Utilizes Large Database To Land Press Hit And Large Numbers Of Impressions For MotoVox Before AIMExpo Motorsport Show

    Josh Ridgway
    24 Oct 2014 | 8:30 am
    Jennings Social Media Marketing recently planned out a social media engagement and public relations strategy to help APT MotoVox, Inc. promote its appearance at the AIMExpo Motorsport show in Orlando. By using public relations techniques, JSMM promoted MotoVox’s appearance at the show to a database of 1.6 million and helped MotoVox reach two million social media impressions a week leading up to the show. JSMM also landed MotoVox a press hit in Torqued Magazine which detailed MotoVox’s plans to unveil seven new products at the AIMExpo. MotoVox left the show a big winner, going home with…
  • JSMM Grows US Coachways Impressions By 1,500% In One Week

    Emily Ward
    10 Oct 2014 | 12:38 pm
    In just one week, Jennings Social Media Marketing (JSMM) took its client US Coachways’ weekly social media impressions from 50,000 to over 800,000, up by a staggering 1,500 percent. Specials that JSMM created for the website generated over 3,000 leads in one month, 136 leads from Facebook in a week and 130 calls from Facebook in a week. US Coachways, a national bus charter company, retained JSMM in June when its social media channels were very small. Most of the growth has been organic besides a small advertising budget on Facebook.     Find out more about the success below-…
  • APT MotoVox Group, Inc. Retains JSMM for Social Media & PR

    Josh Ridgway
    6 Oct 2014 | 2:25 pm
    APT MotoVox Group, Inc., a technology company building Mini Bikes, Pit Bikes, Go-Karts, and Scooters from the ground up, has retained Jennings Social Media Marketing. APT MotoVox Group is a publicly traded company headquartered in Kansas City, Mo. APT MotoVox Group recently acquired MOTOPED®, a lightweight and fuel efficient amalgamation of a motorcycle, moped, and bike. Motopeds are designed to go where a standard bicycle or motorcycle can’t by utilizing a patented jackshift pedal drive system and various low-displacement engine packages. These features create a 115-pound Motoped that can…
  • Frank Ancona Honda, RAZ Mobile & City Union Mission Combine Forces Thanks To JSMM

    admin
    1 Oct 2014 | 7:21 am
    JSMM has been working with RAZ Mobile over the last several months to build cause marketing programs and public relations outreach for its clients and JSMM clients. Together RAZ Mobile and JSMM were retained by City Union Mission for social media and mobile fundraising on the nonprofit’s 90th anniversary. Recently, JSMM introduced its client Frank Ancona Honda to the Mission to develop cause marketing programs and raise money for #FeedKCNow. Frank Ancona Honda now has its own mobile fundraising page via RAZ Mobile, using a campaign page feature that is branded for #FeedKCNow. JSMM will…
  • JSMM & RAZ Mobile Retained by City Union Mission; Frank Ancona Honda Raises Money for #FeedKCNow

    admin
    19 Sep 2014 | 3:00 pm
    JSMM was retained by City Union Mission to elevate the Mission’s social media presence throughout its 90th year serving the Kansas City community. JSMM client RAZ Mobile was also retained for its mobile fundraising technology. The kickoff campaign is a charity music concert, Celebrating 90 Years: More Than A Soup Kitchen, at First Baptist Raytown on Friday, Sept. 19, 2014 with musical performances by Lynda Randle and Paul Land and Ray Hildebrand. Buy tickets now or make a donation via the RAZ Mobile site. Additionally, a Facebook auction is going on now until Friday on the Mission’s page…
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    Adam Sherk

  • The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

    Adam Sherk
    7 Oct 2014 | 8:18 am
    Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Instead I’ve highlighted the ones I like best and regularly recommend to editorial teams. I’ve also focused primarily on tools that are free or relatively inexpensive. If I haven’t included something that you…
  • Not a Bad Gimmick: The World’s Highest Press Release

    Adam Sherk
    23 Jul 2014 | 5:08 am
    London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. And it gives me a chance to point out that the release is free of links with optimized anchor text, which is something you want to watch out for these days (when…
  • Take Advantage of Additional Google News Opportunities for Publishers

    Adam Sherk
    4 Jun 2014 | 5:44 am
    Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors, there are some additional opportunities that are worth taking advantage of. If you aren’t utilizing each of these I recommended adding them to the mix. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article. While not as impactful as key news search…
  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope.
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
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    The Blog of Matthew Loop

  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
  • The 5 MOST Powerful Facebook Advertising Tips

    Matthew Loop
    18 Sep 2014 | 1:50 pm
    Based on extensive market research, careful observation, and personally spending over $250,000 in Facebook ads (not to mention an extra half million dollars my company has managed for clients), here are the 5 most powerful Facebook advertising tips you can learn and profit from today! You’ll also discover arguably the most costly mistake  marketers and small businesses make when advertising on the social network. Click the play button below to watch.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog…
  • Before You Work Another 12 Hour Day, WATCH THIS FIRST

    Matthew Loop
    15 Sep 2014 | 4:47 am
    This one single mistake can CRIPPLE your business and life if you’re not careful. In terms of priority, it should be #1 or else everything else falls apart. It’s probably not what you would immediately think either. This video was shot on the beautiful islands of Turks and Caicos in Grace Bay.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (highlight reel) Selling Products Online? Watch This FIRST The 5 Pillars of a Successful Internet Business How to Start…
 
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    Diva Marketing (Blog)

  • Is Your Personal Brand Attracting the Right Audience?

    Toby
    7 Oct 2014 | 6:12 pm
    This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the…
  • Interview With American Marketing Association CEO Russ Klein

    Toby
    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
  • Why I Write - Blog Hop "Old Fashion" Meme

    Toby
    4 Aug 2014 | 7:48 pm
    When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. I've always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I've always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With…
  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    Toby
    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
  • Beyond The Ink Smudge To Digital Relevancy

    Toby
    17 Jul 2014 | 10:45 am
    "Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
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    3net Search Engine Marketing Blog by Social Media Systems

  • 844-300-1429 | Arizona Casino Night Party Companies

    Lisa Brando
    17 Oct 2014 | 4:55 pm
    844-300-1429|Arizona Casino Night Party Companies Who Are The Top Arizona Casino Night Companies? When you are planning to hold a casino night party, whether it is for fundraising or just for fun, there are things you need to know when hiring a casino night party company in Arizona.  The first thing anyone does when wanting […]
  • 1 Billion+ USD | Venture Fund Seeks Best Regional Commercials – Best Spokesperson – Models Actresses and Actors – Huge Prizes – Travel – Capital Offered to Winners | TV Contest Begins

    Israel Rothman
    14 Oct 2014 | 9:19 am
    A new 1 $Billion+ Ethical Venture Fund Seeks: Best Regional Company Commercial   Best Travel Show Spokesperson Exotic Destinations Travel show Spokes Models Best Regional Actress Best Regional Actor.. TV shows for the Travel Industry.   Free Advertising, Huge prizes, Travel, Careers and even Capital Offered to Contest Winners! Resources Include:   Live Event Broadcasting / Streaming Arts & Entertainment […]
  • 313-277-0800 | List of Clowns in Michigan – Children’s Entertainment

    Lisa Brando
    13 Oct 2014 | 7:34 pm
    313-277-0800 | List of Clowns in Michigan – Children’s Entertainment Things To Look For When Hiring A Clown in Michigan By, Shayna Lynn When you search for a clown for hire, whether it’s for birthday parties, theme parties or children’s special occasions, there are some things you must know first. Not every clown for hire […]
  • 609-895-9660| New Jersey Murder Mystery Party Companies NJ

    Lisa Brando
    13 Oct 2014 | 6:16 pm
    609-895-9660| New Jersey Murder Mystery Party Companies NJ Murder Mystery Party Companies In New Jersey: Theater To Go – 609-895-9660 – Mercer County, Lawrenceville Please mention the Corporate Event Channel when calling  Riddlesbrood Theater Company – 609-377-9125 – Burlington County Please mention the Corporate Event Channel when calling How to Host A Murder Mystery Dinner […]
  • 763-506-0400 | Minneapolis Bounce House Rental

    Lisa Brando
    12 Oct 2014 | 7:19 pm
    763-506-0400 | Minneapolis Bounce House Rental USA Intlatables – 763-506-0400 Please mention the Corporate Event Channel when calling USA Inflatables has FREE Delivery to the Minneapolis St Paul MN Metro area with additional service available to outstate MN, WI, IA, ND and SD. As the premier interactive party rental company in the Midwest we take […]
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    SocialTimes

  • Social Media Jobs: Culinary Institute of America, Desert Publications, MME

    Nadine Cheung
    31 Oct 2014 | 4:55 pm
    This week, the Culinary Institute of America is hiring a social media manager, while Desert Publications needs a digital media specialist. MME is seeking an account executive for ads, PR and social media, and Salon Media Group is on the hunt for an assistant social media editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Manager Culinary Institute of America (Poughkeepsie, NY) Digital Media Specialist Desert Publications (Palm Springs, CA) Account Executive – Ad/PR/Social MME (New York, NY) Assistant Social Media Editor…
  • Can an Ex-Googler’s New Startup Get Rid of the Trolls?

    Mona Zhang
    31 Oct 2014 | 2:58 pm
    In a recent survey, Pew Research found that 40 percent of U.S. adults have experienced online harassment in some form. While men were more likely to be called offensive names, women were more likely to be stalked and sexually harassed online. A new social network is hoping to to provide a platform for troll-free discussions. VProud is the brainchild of Karen Cahn, a former Google, YouTube and AOL exec. She was formerly the general manager of AOL’s original content, and headed up sales, partnerships and branded entertainment for YouTube. The site bills itself as a “video-based…
  • FTC Goes After AT&T for Unlimited Data ‘Bait and Switch’

    Kimberlee Morrison
    31 Oct 2014 | 2:25 pm
    Data throttling is a fairly common practice in the mobile Internet market. Despite the claims of ‘unlimited’ data, most companies provide data at the highest speeds, and then speed is reduced once a certain amount of data is used. A case brought against AT&T by the FTC could change all that. A press release from the FTC notes that AT&T has been throttling customers since 2011, and this program is very widespread. “The throttling program has been severe, often resulting in speed reductions of 80 to 90 percent for affected users. Thus far, according to the FTC, AT&T has…
  • Halloween 2014: Social Media’s Favorite Treats

    Mona Zhang
    31 Oct 2014 | 1:20 pm
    Happy Halloween! While Americans were busy spending over $2 billion on candy to stock up for trick-or-treaters, Engagor has been looking at which treats were most popular on social media. The verdict: M&Ms. During the month of October, the social media monitoring platform analyzed the top candy brands. Out of nearly 592,200 brand mentions on Facebook and Twitter, M&Ms came out on top with 174,000 brand mentions. A Twitter account with ALL the M&M’S characters tweeting? That calls for a colorful celebration! – The M&M’S Crew pic.twitter.com/v0LznaT5y8 —…
  • Alien Blue Usage Spikes After Reddit Acquisition

    Kimberlee Morrison
    31 Oct 2014 | 12:35 pm
    Reddit has been somewhat of a sleeper in the social media market. Growth has been consistent but not spectacular, the community has been engaged but hasn’t generated a great deal of revenue, and Reddit has been a social network without an app. However, the company has purchased Alien Blue to be its first official app. Alien Blue was the most popular third-party Reddit app, and its monthly and daily active user numbers are pretty impressive. At the time of writing, the app has more than 152,000 MAUs, and DAU numbers have spiked to more than 344,000 during the last month, likely due to the…
 
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    VIRALBLOG.COM

  • 10 Great Examples Of How Sports Use Vine

    Laurens Bianchi
    16 Oct 2014 | 9:25 am
    Vine offers sports a great opportunity to engage with their audiences, in just 6 seconds.   When social network tool was launched in january 2013, many sport teams were one of the first professional users. In the beginning, their content was a bit boring: panoramic shots of an empty stadium or someone leafing through a match programme in six seconds. As micro content is becoming more popular and important within content marketing, sports teams and brands are becoming more creative, using the network tot engage with fans, reach promotional goals and leverage their sponsorships. Here are…
  • 4 Ways To Make Your Presentation Viral

    Daniel Glickman
    15 Oct 2014 | 6:00 am
    Most people create content in the hopes that someone will see it. Yet when it comes to presentations, how do you get it out to the world, or, even better, how do you make a presentation go viral? Many of us remember presentations that have been informative, engaging, interesting, and make us want to share them – so how do you create one that will have the same effect on viewers? Here are four of our top ways to create a presentation that catches on like internet wildfire. 1. Don’t tell a topic; share a story. Presentations that simply share information on a topic don’t go viral.
  • Top 5 Videos In Viral Friday: God Only Knows – BBC Music

    Martin Michalik
    10 Oct 2014 | 1:38 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. God Only Knows – BBC Music An amazing video from BBC Music, a remake of Beach Boys’ masterpiece God Only Knows by The Impossible Orchestra. This week’s viral number one with almost 4,7 million views in just four days. 2. Dear Kitten: Regarding The Dog Cat and kitten are back in yet…
  • Meet the Google Street View Camel

    Paul van Veenendaal
    9 Oct 2014 | 2:59 pm
    Google has embarked on new territory with an unusual vehicle, in its quest to visualize the world for its Street View project. While cars are used to capture the majority of Street View imagery, Google’s Street View Trekker cameras have been carried also around on bikes, snow mobiles, boats, people, and now camels to capture more ‘off grid’ locations. To map parts of the Liwa desert in the United Arab Emirates, the company from Mountain View, hired a 10-year-old camel to take one of its 360-degree ‘Trekker’ cameras on a trip across the dunes. Click here to…
  • Top 5 Videos In Viral Friday: Assassin’s Kittens Unity

    Martin Michalik
    3 Oct 2014 | 7:52 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Assassin’s Kittens Unity New Assassin’s Creed game is about to hit the shelves (on 11. 11. 2014), promising a CO-OP game and a lot of fun. To give you a sneak preview, well sort of, here come a version featuring kittens! Cuteness overload, with over 5.5 million views in a week. 2. GoPro…
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    Pamorama | Social Media Marketing Blog

  • 12 Essential Elements of a Social Media Marketing Strategy

    Pam Dyer
    18 Oct 2014 | 2:58 pm
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors. If you’re starting from scratch, it can feel overwhelming. You know that others have been successful at social media…
  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Why isn’t your amazing content going viral? You do everything you’re supposed to do. You write great blog posts, film interesting videos, and take amazing photos. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. You wait for something to happen, and then … *crickets*. Why aren’t people sharing your content? What pushes someone to not only to view it, but to pass it on? There is a science to creating viral content The goal of content marketing is to inspire people to spread your message for you, and there is probably…
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
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    Social Media B2B

  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
 
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    {grow}

  • How #TechnologyAndStuff became GM’s Oreo moment

    Mark
    31 Oct 2014 | 5:29 am
    I am a big baseball fan and enjoyed the pageantry and drama of the recent World Series. But the most entertaining moment of the event came after the game was over, and 99% of the television audience had gone to bed. Chevrolet’s Rikk Wilde presented Giants pitcher Madison Bumgarner with the World Series MVP award after the climactic final game, but the GM regional manager was obviously scared out of his mind to be on national television. He voice was shaking. He actually pulled out a notecard to help him remember his lines, and it got worse as the presentation went on. It looked like…
  • Standing out in a world of information density

    Mark
    30 Oct 2014 | 3:00 am
    I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Since it is unlikely most of my readers will see this magazine, I thought I would pass this on to you. I think the interviewer, Paarul Chand, did a particularly good job with these questions: In the age of Content Shock, what should communicators keep in mind while creating content that stands out? There is no blanket answer to the issue of standing out in a world of increasing information density. It is highly dependent on the competitive circumstances of…
  • Twitter’s new mega-partnership has interesting implications

    Mark
    29 Oct 2014 | 11:43 am
    Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. This is a deal that had been “years in the making.” There were three primary benefits described to the partnership. Let’s look at each one and see what it means to you … 1) Integration of Twitter data with IBM analytics services: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service they say will be “in the palm of your hand.”…
  • Finally, Small Business Social Media is Evolving

    Amber Osborne
    29 Oct 2014 | 3:00 am
    By Amber Osborne, {grow} Contributing Columnist These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach.  Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?” This is profound. Connect with Me, Connect with My Wallet Personally, I appreciate it when a…
  • Don’t look now. Here come the post-Millennials

    Mark
    28 Oct 2014 | 3:00 am
    A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. By 2020, they will make up 50 percent of our customer base. But what about the generation AFTER the Millennials? They’re here and already giving us clues as to their values and buying preferences. (What do you call this group? Some of the names that have already been suggested are Digitals, iGen, Selfies, Tweenials, and Evernets).. Generational marketing is a BIG DEAL so I excited to be able to share some early research and projections with you. I recently had a chance to meet Todd…
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    Distility®

  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
  • A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

    Axle Davids
    28 Apr 2014 | 2:28 pm
    “Glass” is a tough name to trademark when “Google” isn’t tacked on. As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google (which owns the federal claim to “Google Glass”) has been trying to lock down a U.S. trademark for the shortened product name…
  • Key Brand Design Elements for a Website

    Axle Davids
    22 Apr 2014 | 9:50 am
    Your brand design elements won’t create a full brand experience without strategy. Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key design elements they should keep in mind before diving in. What People Wish Was True Many people who approach us are hoping for a sort of checklist: “Select your fonts, colours, style of…
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    360i Digital Agency Blog

  • Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

    360i
    29 Oct 2014 | 11:56 am
    Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the world via social channels. Fans can follow Oreo on Facebook, Twitter and Instagram to view exclusive stop-motion videos of the experiments from the Laboratorium. Additionally, Oreo is asking fans to help “Name the Nomster” on Facebook and Twitter. The best name will…
  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    28 Oct 2014 | 7:05 am
    Greetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, Toyota and more. (Browse our full client roster here.) Right now there are more than 40 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), drop us a line and apply at the links below. Account Director (Los Angeles, CA) – We are looking for an Account Director with…
  • 4 Insights into Consumer Indecision & Choice Paralysis

    360i
    21 Oct 2014 | 12:47 pm
    Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice paralysis by listening to organic social media conversations to explore why consumers experience this inability to choose, and how brands can best navigate this crucial barrier to purchase. While choice paralysis does not affect all brands or all…
  • Uncovering Global Twitter Trends Part II: India

    360i
    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
 
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    Mindjumpers

  • Weibo – a Chinese Social Media platform

    Ursula Jiarui Zheng
    27 Oct 2014 | 5:44 am
    “You don’t have Facebook in China?” “No. And also no Youtube, twitter, Instagram…” I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo.   Sina Weibo Sina Weibo, micro-blogging in Chinese, is a hybrid of Twitter and Facebook, combined with other popular Chinese blogging functions. Users can post relatively…
  • Snapchat as a platform for branded content?

    Stine Haarløv
    22 Oct 2014 | 4:01 am
    With the growing number of social platforms, businesses have numerous ways to communicate with their customers.
 Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. It seems like Snapchat has gotten a lot of attention in the tech world lately. Around 200,000 private Snapchat images were hacked which, of course, raises the question of user security. Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer…
  • How to secure your Facebook Page from being hacked

    Stine Haarløv
    16 Oct 2014 | 5:41 am
    The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online. Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same. It’s easy – and it really can be worth it!   (Thank you, Mikael Lemberg for sharing the image)   First of all The form above is fake. Make sure that you or your colleges…
  • How to handle a shitstorm – before, during and after

    Stine Haarløv
    14 Oct 2014 | 4:46 am
    With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Here’s how your company should act before, during and after a social shitstorm.   Before the storm: Listen and prepare. In the first place you need to make sure, that you are up-to-date…
  • Research-Driven Ideas for Social Data

    Christopher Zimmerman
    19 Jun 2014 | 1:08 am
    Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. This shift in mindset also shows a warming towards potential industry topics on the program that can be far more relevant to practice. Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information…
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    The Next Web » Social Media

  • 3 keyword data workarounds for your organic search campaign

    Stanley Meytin
    30 Oct 2014 | 10:42 am
    Stanley Meytin is the founder and Creative Director at True Film Production, a New York City-based video production company that creates videos for businesses and brands all over the world. In October 2011, Google began to mask its keyword data, ostensibly for the sake of privacy. In Google Analytics, keywords began displaying as “(not provided).” Shortly afterwards, the head of Google’s Webspam team Matt Cutts assured marketers and business owners that “(not provided)” at full rollout would only impact “low single digit percentage queries.” However, as time passed, that…
  • 4 brands that built empires without traditional advertising

    Franklin Morris
    29 Oct 2014 | 8:50 am
    Franklin Morris is a Senior Writer for Rackspace Digital—the digital marketing infrastructure specialists. The mom-and-pop shop on the corner probably doesn’t rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. But most iconic brands have hired an ad agency at some point on their upward journey. In 2014, businesses will spend nearly $545 billion on advertising, and that number is expected to increase by another $100 billion by 2018, according to eMarketer. But there are major brands, with huge market…
  • Facebook is on its way to being larger than China

    Roberto Baldwin
    28 Oct 2014 | 2:02 pm
    Facebook dropped its third quarter 2014 results today, which includes a mighty impressive monthly active user base of 1.35 billion. That’s the roughly the same population of China the country with the highest population on the planet. To put that in perspective, the combined population of the United States (316.1 million) and Europe (742.5 million), is barely over a billion. Monthly mobile users hit 1.12 billion, an increase of 29 percent over last year. The monthly active users number is an increase of  14 percent over last year. So by this time next year (or sooner), Facebook will be…
  • How to correct a social media blunder

    Mackensie Smith
    28 Oct 2014 | 7:05 am
    This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.There is an old adage that any press is good press, meaning eyes on the brand and the company are better than no eyes at all, even if that news is unexpected or negative. This, of course, is debatable, but little positive sentiment has come of social media blunders. Instead, these situations are associated with scandal, embarrassment, and human resources issues. At this point in the digital age, companies are investing both time and money in growing their social communities. There are…
  • 8 ways to delight and reward your email subscribers

    Brian Honigman
    26 Oct 2014 | 6:00 am
    Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog. A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step and preventing them from unsubscribing is even more difficult. What truly matters is how you treat them once they’ve subscribed to your list. After all, a whopping 97 percent of businesses are using email marketing,... This…
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    Courtney Engle Robertson

  • WordPress WordCamp Baltimore Liveblog

    Courtney Engle Robertson
    18 Oct 2014 | 7:10 am
    WordCamp Baltimore is a great opportunity for WordPress web development consultants to stay on the bleeding edge of their skills.  I’m live-blogging my notes today here. As an odd issue, the firewall on the wifi during WordCamp blocked access to my site. I took notes using twitter, as shown below. WordCamp Baltimore The post WordPress WordCamp Baltimore Liveblog appeared first on Courtney Engle Robertson.
  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
    WordPress 4.0 will be released this week. While there are no drastic changes to come, lots of great tweaks have been made.  WordPress 2.9 -> 3.0 was a big change, but 3.9.2 -> 4.0 is “business as usual”, in that good changes have been made without overhauling nearly everything.  Take a look at what new features you can expect: Insert Media from URL Preview While we have had “insert media from URL” since 3.9, the ability to preview media inserted this way was lacking.  We now can see the preview in the media uploader, as well as in the post editor: Media…
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    While attending WordCamp NYC, I’ll keep my notes here. The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • WordCamp NYC

    Courtney Engle Robertson
    30 Jul 2014 | 10:24 am
    Today’s task: packing for WordCamp NYC . Getting excited! Also, testing omitting status post format from RSS. The post WordCamp NYC appeared first on Courtney Engle Robertson.
  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    While your WordPress website may not be printed often, you can help the visitors that do want to print articles and offer them a few settings. Without styling, the printed page may have a weird layout and use all the colors of your blog.  This isn’t ideal for printing purposes. Print Friendly and PDF Button The WordPress plugin Print Friendly and PDF Button will make quick work of displaying your website content in a printer friendly mode when a visitor clicks the printer button on your site. In the settings, I actually don’t display this printer button within the posts on my…
 
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    CompuKol Connection » Blog

  • Elevate Your Business With Content

    Carolyn Cohn
    30 Oct 2014 | 2:00 am
    There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, hopefully, on a regular or semi-regular basis. It is all in the content  It is extremely important for you to understand that your content is the vehicle that will get you to where you want to go with your business. If your content is up to par, there is no telling how far it will take your business. There is a multitude of…
  • Tuning Up Your Website

    Michael Cohn
    26 Oct 2014 | 9:00 pm
    You are most likely well aware that getting traffic to visit your website is essential to your continued (and increasing) success and that of your business. If your website has been in existence for a while, it is a very good idea to look closely at what you have and to determine what works and what no longer works. Getting the biggest bang for your buck If you are successful at attracting people to your website, it is critical that you leverage the interactions that you have with those website visitors as much as you possibly can. It is very important for you to realize that your…
  • Planting Your Feet Firmly in Your Social Media Strategy

    Michael Cohn
    23 Oct 2014 | 2:00 am
    If you “dabble” in social media, you may not realize how much more you can be doing for the benefit of your business. Of course, sometimes, you don’t know what you don’t know. However, there sure is an awful lot to know. Your approach First of all, there is a lot to learn and to maintain when it comes to social media and incorporating it into your marketing strategy. In addition to learning how to use the parts of social media for the benefit of your social media marketing strategy, you will also have to capture analytics, which will are also essential to the success…
  • Matching Social Relationships with Social Channels

    Richard Larson
    20 Oct 2014 | 2:00 am
    This entry is part 2 of 2 in the series Business Relationships with Social Connections   Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. This article is the 2nd in our series on Business Relationships…
  • Your Staff May Be Your Best Online Tool Yet

    Michael Cohn
    16 Oct 2014 | 2:00 am
    You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. What is this amazing social media marketing tool and why haven’t you figured it out so far? It actually is no great mystery. The amazing social media marketing tool that you…
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    Sneeze It

  • Leveraging your Market (Lessons From Comic Con)

    David Steel
    27 Oct 2014 | 12:31 pm
    I had the chance recently to attend New York’s famous Comic Con with my daughter—the largest, most unconventional, and exciting pop culture event on the east coast. Unbeknownst to me, it was so much more than just comics—as booths featured the latest in anime, graphic novels, video games, toys, movies, and manga (a style of Japanese comics and graphic novels aimed at adults). Additionally there were other associated products one might not have visualized before attending—like 3D printing, fantasy food trucks, and even “Walking Dead” figurines and collectibles. Brand Partnerships…
  • Social media and the World Cup

    David Steel
    5 Jul 2014 | 5:22 am
    It should come as no surprise that major sporting events trend quickly on social media, and with a global event like the World Cup, that number has been soaring—and even breaking records—in recent weeks (the infamous Suárez bite notwithstanding). There have been more than 1 billion (yes, BILLION) Facebook interactions surrounding the 2014 FIFA World Cup by more than 220 million users since the games started. During the recent Brazil-Chile match, nearly 389,000 tweets were sent per minute, beating out the record set during the Super Bowl back in February. If you have absolutely ZERO…
  • What do we mean by “Websites are dead”?

    David Steel
    25 Jun 2014 | 5:26 pm
    If at first you don’t succeed, try try again. We’re all familiar with the age-old song and dance. But what happens when you attempt to do the same thing over and over with the same lackluster results? You begin to realize your efforts are no longer working. Like you, we’ve had to pull back and reevaluate our marketing strategy to keep up with the needs of our ever-changing market. After scratching our heads, running tests, and crunching the numbers, we have finally cracked the code and come up with a concept so revolutionary, it might initially scare you. Websites are dead. Hope we…
  • Say hello to Facebook’s new “Ask” feature

    David Steel
    23 Jun 2014 | 5:46 am
    Facebook recently announced a brand-new feature that rates pretty high on the creep scale, if you ask us. A new “ask” button appears next to a user’s relationship status if they don’t already have one listed. You can ask a Facebook friend (you must first be connected) out for a drink and then request them to list their status as either single, engaged, married, or in a civil (or very complicated) relationship. The owner of the page can respond to the request and that information only appears to the person doing the asking (and will still remain private for all of your other Facebook…
  • The social media apps you can’t live without

    David Steel
    14 Jun 2014 | 4:43 am
    Staying connected to your friends and family is much easier with the right apps at your fingertips. Here are just a few that we love! Buffer: This app makes it easier than ever to share your content to a variety of social media platforms. The bit.ly integration (URL shortener) has an advantage over sites like Hootsuite (another scheduling tool) and there’s not much of a learning curve to get started with this app. Snapchat: Create funny videos to send to friends, which will self-destruct after 24 hours. Available for both iPhone and Android, this is a highly addicting, lighthearted app and…
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    Pushing Social

  • The Blogger’s Guide to Content Distribution Channels

    Stan Smith
    29 Oct 2014 | 5:00 am
    Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. I’ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter. The problem is that the Big Three are charging for access…
  • How to Successfully Change Your Blog’s Topic

    Stan Smith
    27 Oct 2014 | 5:00 am
    Pushing Social was intended to be a social news blog similar to Mashable.  I had a good start and felt good about the topic.  But within a few months growth began to stall.  The signs were imperceptible at first: Visitors were leaving the blog within 7 seconds. Obviously no one was reading our content. Articles weren’t getting shared on Twitter and LinkedIn, the primary distribution channels for our content.  The blog was getting read or shared. New articles were getting harder to write.  I’m not a journalist and my waning enthusiasm showed that my heart wasn’t into my work. But…
  • [Podcast] Episode #25: When Is Social Media A Bad Idea?

    Stan Smith
    22 Oct 2014 | 5:00 am
    Click Here to Subscribe to the Pushing Social Podcast Laura and I earn a living from offering our social media expertise to clients. So you can imagine how nervous this episode of the Pushing Social podcast made us. But, we didn’t hold anything back and shared our insights on what type of businesses shouldn’t try social media. I think you’ll be surprised by our answers. Along with the main event we offer up a few Quick Tips and this episode’s Social Shout Out. Enjoy. Show Notes Zirtual CoSchedule Laura’s Social Shout Out: @omaze Stan’s Social Shout Out:…
  • Offering Free Tools to Increase Your Social Reach

    Marie Williams
    15 Oct 2014 | 6:00 am
    Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. Next, you add an opt-in form to your website to collect leads when someone wants to download your content. I know I’ve taken my turn being on both ends of that equation. I’ve downloaded more special reports than I can count and I’ve also created more than my fair share of said reports. My guess is that you have too — has…
  • What Ragnar Taught Me About Grassroots Content Marketing

    Stan Smith
    14 Oct 2014 | 5:00 am
    I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.” Now I love my morning run. It took a torturous and life-changing event called the Ragnar to flash-transform me into a passionate athlete chasing the next runner’s high. (Listen to Laura and I talk about the run on the PS Podcast). On the 12-hour drive home to Michigan I tried to dissect…
 
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    33 Charts

  • The Public Physician – #HCSMCa Thoughts

    DrV
    29 Oct 2014 | 6:45 pm
    It was an honor to co-host the #hcsmca twitter chat this evening.  A huge thank you to Colleen Young for asking me to participate.  What follows are a few thoughts on the topics discussed. How do you map your public presence? When we think about our life online we need to think about where we’re going to live.  Where are we going to spend our time and energy?  There are a lot of places to post and talk. But we can’t be everywhere. We need to consider it like a map. When thinking about your map, think content and conversation:  these are the two components of our social world.
  • 9 Secrets for Making the Most of Your Doximity Profile

    DrV
    28 Oct 2014 | 2:30 am
    33 charts is excited to have Doximity as our featured sponsor this week. Frustratingly, much of what appears about physicians online is out of our control. There are only a few places that give doctors power over their social presence. With nearly 50% of all U.S. physicians as members, Doximity has emerged as the core professional profile for doctors and one that’s totally within physician control. It’s the first place I go to update my professional status as it changes. While you may already be a member, do you know how to make the most of your Doximity account?  Here are nine pro tips…
  • Can a Patient Teach Medical School?

    DrV
    22 Oct 2014 | 11:59 am
    Of course, according to The Mayo Clinic. They’ve been leading medicine for decades, so why wouldn’t they lead here? Today, The Mayo Clinic announced that e-Patient Dave deBronkart would serve as the 2015 Visiting Professor: Patient engagement and empowerment is a natural extension of Dr. Will Mayo’s vision of a medicine as a cooperative science. We are therefore honored to announce Dave deBronkart (aka “e-Patient Dave”) as our 2015 Visiting Professor to help spread this powerful message. We look forward to his March, 2015 visit! This represents a milestone for the medical profession…
  • The Public Physician is Public

    DrV
    22 Oct 2014 | 5:06 am
    The Public Physician – Practical Wisdom for Life in a Connected, Always-On World, has landed. Here’s the problem I’m trying to fix:  While every doctor with a smartphone can publish their ideas to the world, we are completely unprepared to deal with what this all means.  When it comes to public dialog, most of us know what the tools are, few of know the boundaries.  Hopefully you’ll pick up a copy to help smooth the way. Here are a few ideas about how I’m approaching this project: Who’s The Public Physician for?  Doctors new to social media, blogging and public…
  • Doctors and the Private-Professional Divide

    DrV
    21 Oct 2014 | 2:14 pm
    Video and communications expert Drew Keller spoke this afternoon at the 6th Annual Health Care Social Media Summitat the Mayo Clinic. He described the experience of working with doctors and suggested that they have two modes of communication: private and professional. In private, and with patients, they have natural, easy ways of using language, expression, and metaphor to explain conditions.  But in front of a camera or onstage they become quite public in their behavior. Given concerns with the permanence of media and the potential for peer and public judgment, they behave and communicate…
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    Wave: "tracking how people and brands use social media"

  • Mining online consumer purchase narratives can uncover and demystify the consumer purchase journey

    Jason Hardman
    22 Oct 2014 | 5:00 pm
    There are millions of comprehensive accounts online written by consumers detailing their purchase journeys, from why they started looking for a new product/service, up to what led them to their final purchase decision. By mining these accounts, brands can gain a detailed picture of the different steps in the consumer purchase journey. This is vital information: by understanding the purchase journey, brands can align their marketing with the process to maximise their chances of selling. The importance of understanding the consumer purchase journey is well understood. However, building up a…
  • Going granular: human analysis gives detail automated tools can't

    Jason Hardman
    16 Oct 2014 | 8:38 am
    One of the biggest complaints we hear about automated tools is their lack of detail. They simply aren’t able to give the insight researchers need to answer burning business questions. However, consumer posts online are filled with opinions that provide the detail needed to help businesses. By using human analysts to extract granular detail at the individual opinion level, WaveMetrix's pioneering approach overcomes this problem and gives researchers insight that makes a difference. We frequently hear of the shortfalls of automated tools in giving granular details. Because their…
  • Going beyond the tip of the iceberg: getting more than just the mentions and sentiment automated tools give you

    Jason Hardman
    2 Oct 2014 | 3:32 am
    Many hold the misconception that the extent of insight that can be extracted from social media research is just mentions and sentiment, as this is how automated tools frame it. This simply isn't true. WaveMetrix's social insight iceberg model shows that there is more to be gained from examining online discussions than from what automated tools deliver. The real value of using social media as a research tool is frequently missed. Consumers are, as we speak, writing in-depth about millions of different topics online. They are writing responses to many of the questions market researchers are…
  • Brands' premium positioning undermined by e-retailers who ignore naming and pricing guidelines

    Dan Cotton
    30 Sep 2014 | 10:18 am
    Brands’ potential sales are impacted by third-party retailers who do not comply with brand guidelines on their product listings. Our previous article analysed how online partners fail to follow brands’ imagery and video guidelines (link). This article will examine how third-party retailers ignore pricing and naming guidelines, which undermines brands’ positioning and affects how consumers perceive the brand.  Premium watch brands differentiate their products with sub-branding that is echoed across their marketing and own eCommerce sites. This is often…
  • Brands lose sales because e-retail partners fail to meet imagery and video guidelines

    Dan Cotton
    23 Sep 2014 | 8:16 am
    Brands are struggling to ensure that third-party retailers match their own high standards. E-retailers frequently let down brands by failing to follow listing guidelines, leading to sub-par product presentation that can impact sales potential.    In this forthcoming series of Wave articles, we will explore how brands can increase sales on third-party retailers by improving their listings and ensuring that online partners follow brand guidelines. This article will assess imagery and video inconsistencies between brands' own best practice guidelines and third-party retailers. We will…
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    Social-Media

  • TDA Group Content Happy Hour: Dodging spooky challenges

    Paul Gustafson
    31 Oct 2014 | 10:51 am
    Content marketing can appear downright scary this time of year. Halloween signals a frantic race toward meeting end-of-year objectives, frenzied efforts to use or find budgets, and the chilling pressure to plan for next year. Besides, what the heck will you wear to the office costume lunch today? You may find answers to these haunting challenges in this week’s content marketing news digest—including ideas for assembling marketing-themed costumes—after reading this post. 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers By Corey Eridon at HubSpot There’s…
  • TDA Group Content Happy Hour: Tips for becoming a social media beast

    Paul Gustafson
    24 Oct 2014 | 9:39 am
    Want to reach a bigger audience on social media and boost engagement? This week’s news digest looks at five stories that provide tips and tricks for succeeding on popular social networks. Learn how to create the ideal personal profile on LinkedIn, which industries you should target on Twitter to increase interactions, and the seven keys to leveraging social media at conferences. You’ll also discover how to easily track what your competition is up to on Facebook. How To Create The Ideal LinkedIn Profile By Laura Shin at Forbes Should you keep your personal LinkedIn profile short and sweet…
  • Radical Self Love: Gaining Wisdom To Help You Conquer With Latham Thomas

    Natalie MacNeil
    23 Oct 2014 | 11:03 am
    There’s a secret ingredient to the “special sauce” of building a business that so many of us tend to overlook as we hustle our way to success, but without it we risk never reaching our business goals and, even worse, losing touch with ourselves in the process. What is it? Radical self love. Self love. It’s sumptuous, simple to put into practice, and shores up your feel-good reserves so you can power through those tough situations. And in this week’s Conquer Summit interview, fitness and lifestyle expert Latham Thomas is going to share her advice on practicing a…
  • TDA Group Content Happy Hour: Hey, look at me!

    Paul Gustafson
    17 Oct 2014 | 12:11 pm
    Having trouble getting prospects to focus on you? This edition of our content marketing news digest serves up recent items about getting audiences to pay attention to what you have to say. See lessons to be learned from the way mobile devices are driving new demand for digital newspaper content. Observe tips for clearing up visitor confusion to improve website conversions. Gaze at best practices for making your content the key driver for better search visibility. Digital Newspaper Readers’ Eyes Shift to Mobile eMarketer Staff Report Delivering the right message is important, but your…
  • Feel-Good Money Making

    Natalie MacNeil
    16 Oct 2014 | 11:56 am
    Guess what? If you think you’re not working hard enough or doing enough, you’re buying into a myth. So many mega successful entrepreneurs know a little secret about this: Earning money shouldn’t be hard work. In fact, this week’s Conquer Summit guest, Tara Gentile, believes making money should be a beautiful and easy thing, which I absolutely love. Tara, who’s the author of The Art of Earning Beautifully and the founder of Kickstart Labs, joined us for last night’s Summit session where we talked about: The simple perspective shift that can transform your…
 
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    David Meerman Scott - Web Ink Now

  • Reactvertising [TM] a hysterical look at Real-Time Marketing

    David Meerman Scott
    31 Oct 2014 | 11:59 am
    This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!
  • What has changed in the world of selling [video]

    David Meerman Scott
    31 Oct 2014 | 9:47 am
    The rules of selling have changed. In this short video, Brian Halligan, HubSpot CEO, interviews me about the ideas in my September, 2014 book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
  • My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing

    David Meerman Scott
    27 Oct 2014 | 8:37 am
    Today buyers dictate how they choose companies, products, and services with online content driving action. At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.
  • Grain Surfboards Builds Success by Following the Grateful Dead

    David Meerman Scott
    22 Oct 2014 | 6:59 am
    Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”. But I do spend money on experiences!
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    We Are Social

  • Pinterest: popularity, power and potential

    Lorya Noseda
    31 Oct 2014 | 4:33 am
    The Wall recently published this article by me on the growing popularity and potential of Pinterest. They’ve been kind enough to let us reproduce it in full below: Pinterest, the visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 16-34 year olds are the dominant gender and age group active on the platform. It’s a mobile-popular platform, with three-quarters of sharing taking place on a mobile device. Pinterest is considered a ‘happy’…
  • Analysis of Facebook Ad Spend

    Deniz Ugur
    30 Oct 2014 | 9:06 am
    SHIFT recently published an infographic outlining the key figures in its Q3 global Facebook advertising insights report for the automotive, consumer packaged goods, entertainment, financial services and telecommunications sectors. The report found that automotive was the best performing sector in Q3 for click through rates on Facebook with 2.98%. Across all the sectors, click through rates have increased since Q3 last year, from 45% for entertainment to a huge 917% for auto. Likewise, the cost per 1,000 impressions has increased over the year, from 68% for entertainment to 183% for financial…
  • Little Frill: delivering great customer service

    Lauren McGregor
    29 Oct 2014 | 9:06 am
    There’s nothing more frustrating than being on the receiving end of bad customer service. I’m sure we can all think of multiple times we’ve been driven crazy by an uninterested or unhelpful response to a cry for help. For leading UK bank, first direct, great customer service is a priority. It prides itself on going that extra mile. As you may have previously spotted on Campaign and The Drum, this September, first direct launched a campaign to remind people of this: that unexpectedly brilliant customer service is the bank’s priority. Introducing Little Frill, an outspoken lizard –…
  • Internet users have five social accounts

    Deniz Ugur
    28 Oct 2014 | 9:07 am
    GlobalWebIndex undertook a study into adult internet users on social worldwide, and discovered on average, internet users aged 16-64 have accounts on five different social networks. The report shows men have slightly more social accounts than women, and internet users aged between 16-35 have the most accounts, with almost six each on average.
  • We Are Social’s Monday Mashup #234

    Nick Mulligan
    27 Oct 2014 | 10:31 am
    Facebook brings back the nineties with Rooms Remember the nineties? Queen Victoria, William Gladstone, the two Franco-Dahomean Wars. Oh, the NINETEEN nineties? They were good, too. Facebook’s harking back to the era of quasi-anonymous internet chatrooms with its new iPhone app, Rooms. Users can chat about different subjects depending on the Room, and won’t need an email address to sign up; anonymity in social has been big news recently, and it seems Facebook is taking it seriously. Facebook page admins can save and backdate posts Facebook is letting its page admins create drafts…
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    tcapushnpull.com

  • Spooky Tactics of Digital Marketing

    Sarah Irish
    31 Oct 2014 | 1:28 pm
    On this day, the 31st of October I am feeling a little spooky. As I sit here in my last minute Cowgirl costume, I am reflecting on how creepy, scary digital marketing can be. Like any great horror film, there are the key murderous killers (in this case, these archetypes are making you buy things). Via: http://bit.ly/1tq3JVQ The Stalker: You know the type. They will do any and everything to follow your every detail. Park their car outside your house, follow you to work, track you with binoculars. This terrifying killer knows your EVERY MOVE.  In the digital marketing world we call these…
  • Tracking Urls: Analytics Best Friend

    dcyphers
    24 Oct 2014 | 10:04 am
    No one needs convincing when it comes to the value of analytics in digital marketing. Of all the mediums, digital ads clearly have the most powerful tools to directly track your spend, analyze results and measure ROI. To use digital analytics to the full, make sure you’re using all the tracking mechanisms available to you. One super simple way to add to your analytics is to make sure you always use tracking urls. No matter where you’re placing a click through link, be it an email, PPC ad or a banner ad, it shouldn’t look like this: Click thru url: www.thecyphersagency.com It should look…
  • What The Ello?

    Sarah Irish
    7 Oct 2014 | 12:22 pm
    If you have been on the Internet in the last few weeks then you have probably heard of a new social media site called Ello. This new platform is being referred to by some as the “anti-facebook” because of their aversion to advertisements – naturally I had to check it out. Ello is currently in Beta, which means you can only join if you are invited ( see below). I was able to obtain an invite from a fellow social media enthusiast (thanks!) I had the opportunity to play around a little- here is what I can tell you. 1.  Ello boasts simplicity, and simple it is. The current features…
  • Growing Your Email Subscriber List

    Christina
    2 Oct 2014 | 7:13 am
    Getting people to sign up for your email newsletter is an easy way to keep them engaged with your content. Use these best practices as a way to encourage more signups. Put Your Email Sign Up Form Everywhere On Your Website – Put it on every page of your website at or near the top. Also, add a checkbox to opt in to your newsletter to every form on your site. On A Popup – Use a popup signup form on your home page. Make sure not to overdo it and use a nicely designed form that can be closed by the user. On Your Email Signature – Make sure everyone at your company is promoting the email…
  • In the Wake of Tragedy: Where Do Brands Draw the Line?

    Sarah Irish
    19 Sep 2014 | 1:42 pm
    It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then you are aware of the major backlash brands received for chiming in on 9/11. While social media is an integral part of many marketing campaigns, the events of the last couple of weeks leave me wondering where and when brands should draw the line. Capitalizing on trending topics is nothing new; in fact it is common practice. As marketers it is our job to search for topics that make our clients relevant to their audience – holidays and events are super easy to plan ahead for. Many times,…
 
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    Social Media Network - Marketing

  • Generation Y - Helping Them Positively To Define ThemSelves To The World - Social Media

    31 Oct 2014 | 2:01 am
    Do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Think about it. Members of Generation Y can be difficult to impress, so Brands must deliver positive emotional engagement to keep their attention. These are the new Millennials. Millennials are defined as those born between 1980 and 2000. This Generation namely Generation Y is without doubt one of the most challenging group to market to. They span from a wide range of life stages, from those starting secondary school to those with spouses, children and mortgages.
  • How Many Characters Does Twitter Have? - Social Media

    25 Oct 2014 | 12:38 am
    Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter 'Compose New Tweet'?Below is an example of the Number Of Characters Before And After Image Being Attached To Twitter:I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at:  http://www.facebook.com/pervarakapadia Do join me.
  • Ello Converted To A Public Benefit Corporation (PBC) - Social Media

    24 Oct 2014 | 12:38 am
    The latest buzz in Social Media is Ello! Ello is Social Media Platform that has all the plans to be 'Ad-Free'. This may be strange to many. However as per what #Ello Mentions there are many ways to set-up a Social Media space and earn as well - without having to divide the Real Estate Space towards Advertisement!. It is 2014 and not 2004 - the world has changed !- says Ello!. 
  • New Social Media Networking Site

    14 Oct 2014 | 9:22 am
    Many new Networking Sites are coming up. Some of them remain while many close down. The Main Features and Functions remain the same reason being the basic purpose of Networking Sites is so that people can Socialize, Share and generally engage. Ofcourse this becomes a great opportunity for Brands and Business Houses. Ofcourse Social Media is a space that needs to be walked on with utmost caution at Business level and at Personal Level as well. One such New Site has similar advantage as many other Famous Social Networking Sites with good Main Features and Functions. This Site has…
  • The Never Ending Problem In Social Media

    9 Oct 2014 | 7:46 am
    The Never Ending Problem in Social Media = ContentThe Never Ending Solution To This Problem = UGC [User Generated Content]Agree? 
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    Social Media Consultant, Paul Sutton

  • Social Media for Charities: Where Next?

    thepaulsutton
    30 Oct 2014 | 3:45 am
    Image Credit The #nomakeupselfie and #icebucketchallenge phenomena this year raised huge amounts of money for charity. But have they inadvertently made the charity social media environment much, much tougher? Such was the success of both trends that charities everywhere are investing time and effort into spotting the next big thing, or alternatively, trying to come up with their own. Expectations have been set so high that what would once have been considered successful may now be considered a flop if it doesn’t ‘go viral’. The thing is, however, can the perfect storm that…
  • What’s the Point in Measuring Business Outcomes?

    thepaulsutton
    22 Sep 2014 | 12:56 am
    The PR industry doesn’t need to bother measuring business outcomes. After all, lead generation and sales are marketing’s job. So, you know…sod it. I paraphrase (heavily), but that’s the general gist of an article that caught my attention last week entitled ‘What PR Metrics You Shouldn’t Measure’. The piece, penned by widely-regarded American author Christopher Penn, focused on three key points: Don’t measure things that don’t actually measure anything Don’t bother measuring what you don’t intend to act on Don’t intensely measure things you have no control over The…
  • B2B & B2C Social Media are like Chalk & Chalk

    thepaulsutton
    17 Sep 2014 | 3:15 am
    Before the advent of the internet, broadcast media, newspapers and the printing press, business was done person to person. If I wanted to sell my latest hand-crafted spinning wheel or my daily baked bread, I’d do so face to face with the person who was buying it. It was pretty simple, really. Now fast forward a few centuries and mass advertising and editorial have led to the firm belief that business is done with companies. Faceless entities with flashy logos and clever taglines and overly-sincere values and brand promises. And no matter how often the ‘people do business with people’…
  • 5 Critical Trends in Digital PR You Need to Act On

    thepaulsutton
    11 Sep 2014 | 2:35 am
    Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. Digital remains the big growth area in PR. This really should come as a surprise to no-one. I hope. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. The division of…
  • Breaking the Cycle of Crap Media Relations

    thepaulsutton
    10 Sep 2014 | 12:52 am
    This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, and so I asked him if he’d like to expand on his thoughts. I welcome your own opinions in the comments.  ———————————————————————— Last week, the Guardian…
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    Social Nerdia

  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell

    socialnerdia@gmail.com (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
 
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    Pam Marketing Nut

  • 5 Top Visual Marketing Tools for Content Marketing & Social Media Branding

    Pam Moore
    31 Oct 2014 | 11:05 am
    A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?   Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your…
  • Every Brand Touch Matters: Case Study 2 Hotels in Athens, Greece #Travel

    Pam Moore
    30 Oct 2014 | 11:05 am
    Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. The goal should be to create compelling, delightful, memorable moments consistently, not just once in awhile or only when it’s easy to do such. It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression. A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one…
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    Pam Moore
    29 Oct 2014 | 9:56 am
    Talisha Wins Our Heart and Brand Loyalty With a Smile The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with…
  • CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

    Pam Moore
    24 Oct 2014 | 2:23 am
    Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal road blocks? Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground? A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite. If you want real results with your employee  brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game. You must earn their buy-in, support…
  • Surprise and Delight Customers to Earn Brand Loyalty – #Delta Airlines Case Study

    Pam Moore
    22 Oct 2014 | 10:03 am
    What human being doesn’t love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime. It’s not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it. Why is it so many brands focus only on status quo? I really do wish more brands would choose to delight me and give me something more than what I expect and what all of their competitors deliver. Brand leaders must embrace the need and importance of creating positive customer experiences. Surprising…
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    Jessica Malnik

  • The Number 1 Mistake You Are Probably Making When Growing Your Online Community (And How To Fix It)

    Jessica Malnik
    19 Oct 2014 | 10:40 pm
    Every community has lurkers. They usually average between 60-80% of all members. That’s a significant chunk no matter how you slice it. No matter how great of a community manager you are, you will never get even half of these lurkers to be regular, active contributors. So, why does just about every community manager (including myself) obsess at some point in time over the next tactic or full-blown strategy to convert more lurkers into active contributors. All you are doing is thwarting your community’s growth by obsessing over the wrong tactics and metrics. By catering all your…
  • Is Ello Just Another Bright, New, Shiny Social Media Object? (A Community Manager’s Perspective)

    Jessica Malnik
    2 Oct 2014 | 12:28 am
    Community managers, marketers, PR pros and yes even journalists all have a collective obsession with new and shiny things. Over the last couple of weeks, a new social network started to create some buzz. The social media site is called Ello, and it’s claiming to be the “anti-Facebook.” Ello says it is “free-to-use,” “ad-free” and they even have their manifesto right on their homepage. So as the curious community manager that I am, I decided to buck up, put my personal thoughts aside (with how contradictory those three phrases are) and test out this new social media site.
  • Why We Should Embrace Honesty and Vulnerability On Social Media

    Jessica Malnik
    15 Sep 2014 | 6:44 am
    It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power of portraying vulnerability and “being real” online. I think this is something that gets lost on social media sites. Think about it. We’re more connected than we have ever been before, thanks to Facebook, Twitter, Instagram, Pinterest and insert your social media site du jour.
  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
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    PISM Blog

  • Burning Man VS. Dussehra

    pismadmin
    16 Oct 2014 | 5:10 am
    Every year in September, a temporary city comes alive to welcome a cosmopolitan, experimental crowd to celebrate the vibrant Burning Man event in Nevada. Miles away in another part of the globe the Hindu community gathers to celebrate the glorious festival of Dussehra. Two rituals at two ends of the world, so similar yet so different – let us explore them more. How they’re the same: 1. The “Man” Burning man stands for progress, creativity and goodness of mankind. Dussehra represents the evil being that needs to be burnt down to maintain social harmony. 2. Burning of the Effigy…
  • Move on Facebook Like-gate: Time to Engage, Not Incentivise

    pismadmin
    16 Oct 2014 | 12:04 am
    Just when you found the perfect incentive for your beloved fans, what does Facebook do? It plays social media big brother and puts up a giant road block to wipe out your slate. Yes, we are talking about your forced break-up with the like-gate button. Now that you can no longer incentivise fans, let’s take a look at what goes in your favour in the apparently unimpressive deal! Facebook plays disciplinarian for brands that bribe fans: “You must not incentivise people to use social plug-ins or to like a Page. This includes offering rewards, or gating apps or app content based on whether…
  • Social Media Tool Review: LikeAlyzer

    pismadmin
    6 Oct 2014 | 4:48 am
    Do you want to analyse the performance of your brand on Facebook and improve your social media strategy? LikeAlyzer is a great social media tool that provides useful insights and suggestions to expand your reach and engagement. Here’s how LikeAlyzer can benefit your brand: 1. Simple, Fast and Free – LikeAlyzer is a free third party tool that assesses your page. No need to sign up. Just type in the URL. 2. Strategy Improvisation – LikeAlyzer provides useful insight and feedback after evaluating your current page strategy, pointing out any mistake. It also provides suggestions to help…
  • Formula One Singapore Grand Prix 2014 – The Social Circuit

    pismadmin
    6 Oct 2014 | 3:46 am
    The Singapore Grand Prix completed its seventh heart-racing year in September 2014. Four-time World Champion Sebastian Vettel lost the coveted title to Lewis Hamilton. Incidentally Hamilton also dominates the social networking sites with 2,568,647 likes on his Facebook Page and 2.29 million Twitter followers. Singapore GP enjoys a huge fan following on social media with 95,326 Facebook Page likes and 11,400 followers on Twitter. Let’s take a look at some fun facts from the social media centre of Formula One Singapore Grand Prix 2014:
  • The ALS Ice Bucket Challenge Deconstructed for Universal Digital Success Hacks

    pismadmin
    6 Oct 2014 | 1:06 am
    Tom (Cruise), Bill (Gates), Mark (Zuckerberg) and David (Beckham) have done it already. In all likelihood, so have Tom, Bill, Mark and David from your neighbourhood. Yes, we’re talking about the ALS ice bucket challenge. Even here in Singapore, we have our very own Rebecca Lim, Shigga Shay, Fandi Ahmad, and George Young dumping icy water on themselves for charity. So how did the ubiquitous Ice Bucket Challenge create such a social media storm and generate widespread awareness about a disease not very well known as ALS? More importantly, what can you, as an online marketer, learn from…
 
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    Smedio - Business Ideas Worth Sharing

  • What Comes Before You Dare Sell on Social Media

    Simon Horton
    28 Oct 2014 | 11:18 pm
    Share on FacebookShare on TwitterE-mail Do you “dare” to sell on social media? I am sure you would. You are an entrepreneur. You’ve jumped the hoop already. You’ve learnt to face your fears square. On social media, however, it’s not a matter of how intrepid, brash, and reckless you can be. That won’t guarantee “sales”. Once upon a time, social media was a vast alien land and you’d have to feel your way into it. Today, research is astoundingly clear. As Olsy Sorokina of HootSuite points out, the wrong social media strategy can cost you business (irrespective of the size and…
  • How to Make Print Marketing Work for You in the Digital Age

    Guest Writer
    21 Oct 2014 | 12:42 pm
    Share on FacebookShare on TwitterE-mail Print marketing seems like a dying species to many observers. The explosion of digital marketing in recent years has made print seem obsolete. A dinosaur that once ruled the advertising world, print is no longer cost-effective, useful or deserving of consideration for businesses seeking to attract the attention of potential customers. Or maybe not. In fact, it’s far too soon to write off the power of print. Newspaper readership may be shrinking, but most people still value print both in their everyday lives and when it comes to marketing…
  • An Entrepreneur’s Guide to Simplified Tech Tools

    Douglas Idugboe
    12 Oct 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small Business Association. We live in culture where small companies and startups are revered and innovation is rewarded. But that doesn’t mean entrepreneurship and running a business is simple, let alone easy. While every…
  • The 6 Immutable Laws of Effective Copywriting

    Tracy Vides
    30 Sep 2014 | 9:17 pm
    Share on FacebookShare on TwitterE-mail Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is. Something changed. A new movement is up. Customers have too much content to handle. Your copy – I am sorry to douse your fire with ice water – is just “more” content for your potential customers. You’ve got to do something else. You may continue to write copy but you’ll…
  • 7 Time Proof Ways to Simplify and Strengthen Your SEO

    Alex Miller
    29 Sep 2014 | 2:03 am
    Share on FacebookShare on TwitterE-mail SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle. Focus on Great Content and Not Keywords The search engine optimization…
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    ReelSEO Video Marketing

  • 'Creator Credits' Enabled for YouTube Channels with 10K+ Subscribers

    Carla Marshall
    31 Oct 2014 | 11:38 am
    Creating video content is an increasingly collaborative business. Many of the top creators use professionals to produce, edit, or direct their videos, and they also cross-promote with other creators. It's important to acknowledge the roles that others play, and if you have more than 10K subscribers, you can do just that with the new YouTube 'Creators Credit' feature.
  • Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing [Toby's Creator Tip #166]

    Carla Marshall
    30 Oct 2014 | 12:00 pm
    Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.
  • Cat Videos on YouTube: 2 Million Uploads, 25 Billion Views

    Carla Marshall
    29 Oct 2014 | 3:59 pm
    You knew that cat videos basically ran the internet, right? But did you know that YouTube hosts around 2 million of them? And that those videos have received 24.6 billion views between them? Celebrate National Cat Day with some quick stats about our favorite content.
  • Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

    Carla Marshall
    29 Oct 2014 | 1:17 pm
    Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
  • How-to Create Videos Around YouTube Tent-Pole Programming [#TubeTalk #47]

    Dane Golden
    29 Oct 2014 | 1:05 pm
    Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?
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    Social4Business

  • How to find ideas of what to Write in your Blog

    Kathy Colaicovo
    30 Oct 2014 | 1:00 am
    Blogging for business, where to get inspiration for blog content topics. “I have nothing to write about” or “what could people want to read” or “I really don’t think I know enough to write a blog on a regular basis” … Bull-Hooey I say! Yeah that’s probably a Canadian term (or possibly a Kathy term), […] The post How to find ideas of what to Write in your Blog appeared first on Social4Business. Related posts: Blog Tips to help you Focus and Get the Job Done Write Blog Posts that bring in Traffic to your Website Easy ways to Write an Article
  • How to share more than one photo at a time on Twitter

    Kathy Colaicovo
    23 Oct 2014 | 1:00 am
    Did you know you can share more than one photo at a time on Twitter? Earlier this year, Twitter opened an option that few people know about… the ability to share more than one picture at a time – to make a collage of sorts when posting directly on Twitter. You can share up to […] The post How to share more than one photo at a time on Twitter appeared first on Social4Business. Related posts: How to Share an Image on Twitter for Business New Changes to Twitter on the Way Share those Images on Twitter too!
  • How to Figure Out your Ideal Writing Time

    Kathy Colaicovo
    18 Oct 2014 | 1:00 am
    Whether writing for your blog, newsletter, or social media networks, how do you figure out your ideal writing time? What makes it an ideal time? When you are fresh with ideas and distractions are at a minimum. For me this is the first hour of the day. When I go in my office every day […] The post How to Figure Out your Ideal Writing Time appeared first on Social4Business. Related posts: Blog Tips to help you Focus and Get the Job Done Twitter Tips for Writing Tweets Easy ways to Write an Article
  • How to Share an Image on Twitter for Business

    Kathy Colaicovo
    9 Oct 2014 | 1:00 am
    What is the best way to share an image or photo on Twitter for business? Make the Images an actual Image, not a Link! Recently I shared about how you should be taking your images that you are all posting on Facebook and using them directly on Twitter too. But in watching people doing this, […] The post How to Share an Image on Twitter for Business appeared first on Social4Business. Related posts: Share those Images on Twitter too! How to use Twitter Lists in Hootsuite Facebook – Photo tagging for Pages
  • Have you Installed the Facebook Messenger on your Smartphone?

    Kathy Colaicovo
    2 Oct 2014 | 1:00 am
    Someone recently asked me what I thought of Facebook’s new Messenger app and the fact that they are forcing people to install this to get their private messages from Facebook. Apparently many people are outraged and upset because Facebook is forcing them to install this app and that, of course, comes with warning of sharing […] The post Have you Installed the Facebook Messenger on your Smartphone? appeared first on Social4Business. Related posts: How to find the Messages area on your Facebook Business Page Facebook Messages and Email You can now run a Simple Contest on Facebook!
 
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    Prepare 1

  • Facebook Rooms Coming to a Home Near You

    Blair Evan Ball
    29 Oct 2014 | 3:55 am
    Are you familiar with the new Facebook app called “Rooms”? Is Rooms a response to Ello, and other networks that focus on privacy? It will be interesting to see if users can get over the fact that Rooms is a Facebook product, part of a company that’s not known for its protection of your anonymity. WHAT IS ROOMS Rooms is an app that lets you create places for whatever you’re into. Pick a topic, create a room and customize its look and feel. Share invites anywhere online or off. You can use whatever nickname you want in each room you’re in. First, let’s understand…
  • 10 Habits of Character and Leadership in Social Media

    Blair Evan Ball
    22 Oct 2014 | 4:05 am
    What characteristics do you desire in leading your social media efforts? What if you reached your goals and objectives without the virtues and qualities that you most admire and aspire to? Would your victory lose some of it’s luster? “The beauty of the soul shines out when a man bears with composure one heavy mischance after another, not because he does not feel them, but because he is a man of high and heroic temper.” (Aristotle) The ultimate aim of human life and activity is the development of character, according to Aristotle. The most important goal that you accomplish in the…
  • How to Massively Increase Shares on Your Next Blog Post [Infographic]

    Blair Evan Ball
    17 Oct 2014 | 4:05 am
    Do you blog? If not, have you thought about blogging? Did you know that blogging can really move the needle for your business? Some of you may be asking what is blogging? Should I be doing this for my brand? WHAT IS BLOGGING According to Wikipedia, a blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual occasionally of a small…
  • 4 Success Habits of Social Media Marketing

    Blair Evan Ball
    10 Oct 2014 | 4:05 am
    What are the habits of successful Social Media Marketers? What makes them more profitable than others? “All business success rests on something labeled a sale, which at least momentarily weds company and customer.” (Thomas J. Peters & Robert H. Waterman, Jr) Over the years, many thousands of companies close down, merge, or go bankrupt. THE REASON FOR SUCCESS OR FAILURE Dunn and Bradstreet took all the statistics that they had generated on failing companies over the years and ran them through a supercomputer. This program sorted out all the variables and distilled business success and…
  • Organic Reach Surpassing All Other Methods for Website Traffic

    Blair Evan Ball
    2 Oct 2014 | 4:05 am
    Would you like more traffic to your website? How would you like more brand awareness that attracts new clients? Your next customer could be a click away! CUSTOMERS ARE LOOKING FOR YOU 93% of people today are searching the internet for a product or service. How will you be found? Is your website optimized and search engine friendly? Search is a rare marketing method, because your customers are looking for you or a product like yours. With SEO, you scientifically target the people who are already looking for what you have to offer. With other marketing efforts, you basically throw your money to…
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    Leader Networks blog

  • The Social Consumer Study and What It Means To Customer Service Professionals

    Vanessa DiMauro
    30 Oct 2014 | 5:11 am
    “The pen is mightier than the sword” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social channel. We are experiencing a customer-driven revolution where companies are no longer defined only by what they say about themselves. Rather, customer experiences are a major force defining the strongest brands, and the Achilles heel of firms which fail to deliver on customer expectations. In the summer…
  • Why Listening Communities Belong in Your Marketing Strategy

    Vanessa DiMauro
    20 Oct 2014 | 2:29 pm
    Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) discussion, content-sharing, and collaboration applications. While many brands use online communities for bottom-line-focused activities such as lead generation, others focus on listening, which helps them uncover powerful sources of customer insights, content, and industry…
  • The Future Of Social Business [Video]

    Vanessa DiMauro
    14 Oct 2014 | 5:36 am
    At the Social Shakeup conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Our panel discussed where social has been and where it’s headed. Many smart people have been saying for years that at some point in the future we would no longer distinguish “social” business from ordinary business. Now we find social expertise in many enterprise…
  • Gender vs. Generational Divide Tops Findings From The Social Consumer Study

    Vanessa DiMauro
    24 Sep 2014 | 4:10 am
    Don Bulmer and I are thrilled to share the findings of our  latest study, The Social Consumer,  and we think this is the most exciting one yet!  We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. We tested the belief that brands which can tap into the emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.  This is our third research collaboration since 2009, as part of our fellowship with The Society for New Communication Research. We were…
  • Big List 2.0: The Top B2B Online Customer Communities 2014

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
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    The Brainchild Group

  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
 
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    Digital Pivot RSS News Feed

  • #FanGate Takes Center Stage at Florida Governor’s Debate

    Jennifer Graber
    1 Nov 7645 | 6:13 am
    Summary: The election season is upon us. Television programs are interspersed with political commercials attacking candidates. We also cannot go one day without telemarketing calls touting political parties. This season also means it is time for televised debates. It is a time for candidates to duke it out on important issues that affect our communities, states, and the nation.
  • HBO Launching Standalone Service

    Jessica Cherok
    1 Nov 7458 | 6:13 am
    Summary: For all of those who have left cable and satellite television behind, HBO’s announcement to sell its service online in 2015 is great news. For years, many have complained about the high cost of cable, yet it’s hard to give up because of the quality shows airing on some cable channels.
  • Facebook's Rooms Brings Back the Chatroom

    Jessica Cherok
    1 Nov 6198 | 6:14 am
    Summary: Miss the old chatroom style of the 1990s? If so, Facebook has just the feature for you. The launch of their new Rooms app brings back fond memories of message boards. Facebook is seeking to bring people together based off common likes and experiences. It’s not about chatting with people you already know. It’s about chatting with people who share the same interests.
  • Facebook's Year of Birth Not Working for 114-Year-Old

    Jessica Cherok
    1 Nov 3586 | 6:13 am
    Summary: When you get to be 114 years old, you would think you wouldn’t have a need to lie about your age. Not so for Anna Stoehr. The 114-year-old woman had to lie about age in order to join Facebook. Facebook’s age count tops out at 99 years, well shy of Stoehr’s age.
  • Finding 'X' in the CRM Equation

    Jerry Northup
    1 Nov 3525 | 6:15 am
    Summary: When the concept of customer relationship management (CRM) first became reality more than 20 years ago, there were relatively few variables at work. The concept of building databases from point-of-sale interactions, phone inquiries, and word-of-mouth endorsements was something that simply added up.
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    Buzzom

  • MobiKwik revamps its brand identity

    Pawan Dahal
    30 Oct 2014 | 11:30 pm
    New Delhi, October 31, 2014: MobiKwik, India’s number one mobile wallet, has unveiled a new brand identity and logo that further fosters its positioning as the most trusted digital wallet. It recently released its new tagline: ‘Discover MobiKwik Wallet – The easiest way to pay!’ and a fresh logo which firmly establishes MobiKwik’s brand identity. In view of the festive season and MobiKwik Online Mela, a sum of 100M INR were paid in the month of October on 3rd party merchants including Snapdeal, eBay, Shopclues, Homeshop18, Tastykhana, Dominos, MakeMyTrip, redBus, Abhibus,…
  • ‘Pioneers Unplugged’- Europe’s biggest networking event comes to Bangalore city

    Pawan Dahal
    30 Oct 2014 | 10:17 pm
    Bangalore, October 31st 2014: Pioneers Unplugged- Europe’s biggest and niche networking event is coming to Bengaluru city on the 14th November 2014 at Symbiosis institute of business management auditorium at Electronic city. Pioneers Unplugged organized by the Octopus group is a full day event that will be based on the theme ‘Future Technologies and Social Innovation.’ The event will include networking with corporates, entrepreneurs, coders, investors and startups. The speaker panel includes prominent speakers from tech and innovation giants like Capillary, Idiom designs, Mgaadi and…
  • VMware and IDC Study Shows Software Defined Indian Businesses Can Avoid Spending $5.5 Billion By 2020

    Pawan Dahal
    30 Oct 2014 | 7:14 am
    In 2013, IDC was approached by VMware to build a hypothetical model that measures the impact of virtualization in the x86 server world. In 2014, this project has expanded to examine the impacts of server virtualization on storage and networking, the capex and opex models of businesses, and how adoption of such technologies could lead to greater business agility. In collaboration with the same global IDC team as last year, including key storage and networking analysts, IDC Asia/Pacific created what is referred to as the Datacenter Economies Index. This model examines the impact of server…
  • Trend Micro Has Identified 9 Social Media Scams Instagram, Twitter “Instant Like Apps” are Included

    Pawan Dahal
    30 Oct 2014 | 6:44 am
    India—October 30, 2014—According to a research report by Webcertain Group,the number of social media users in the Asian-Pacific region is expected to hit 1 billion by year-end, almost five times the total in North America. While social media browsing has become a daily routine for everyone, it is also one of the favorite attack hotspots for cybercriminals. Trend Micro unveiled 9 Social Media Scams, such as “The Facebook Color Changer”, “Who Viewed Your Facebook Profile,” and “Naked Videos,” that cybercriminals leverage to spread malware infection to PCs and smartphones or…
  • VMWARE SHOWCASES THE FUTURE OF IT AT VFORUM 2014 MUMBAI

    Pawan Dahal
    30 Oct 2014 | 3:54 am
    INDIA, Mumbai. October 30, 2014 — VMware, Inc. (NYSE: VMW), the global leader in virtualization and cloud infrastructure, showcased the future of IT at its annual vForum conference in Mumbai.  Charting a path from today till 2020, the enterprise in India will leverage IT outcomes to drive business benefits and increase efficiency, control and agility as a transition to the mobile cloud era. “The old model of IT is not good enough in the software defined era, where traditional businesses are being challenged and a new approach to align IT with the business is needed to compete,” said…
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    Sean Clark

  • Tips To Keep Your Content Marketing Ideas Fresh

    Rebecca Miller
    28 Oct 2014 | 2:30 am
    Keep coming up with fresh new ideas The key to successful content marketing is to regularly produce interesting, engaging and shareable posts, which will encourage your audience returning to your site. This may sound simple, but when you’re a few years down the line, the constant treadmill of producing new content can increasingly seem like a chore. The danger is that your writing stops being fresh and your posts become dull. And yet, the never ending struggle to constantly keep coming up with snappy headlines and new ideas is necessary to ensure your business looks to be at the…
  • The Do’s and Don’ts of Social Media Automation

    Rebecca Miller
    21 Oct 2014 | 2:30 am
    Social media automation – don’t be a robot As your business grows and your presence on social media increases, it can seem like a daunting task to keep up with posting every day, especially when you have so much of the ‘real’ work of your business to get done. This is why more and more business owners are moving towards social media automation tools to save on time throughout the working week. Online apps such as Hootsuite and Kurasie allow you to manage your social media platforms on one dashboard. As well as being able to easily access and compare what is happening across…
  • More Intelligent Marketing With Facebook Data [Podcast]

    Sean Clark
    18 Oct 2014 | 1:48 am
    Episode 46 of The Small Business Marketing Report Podcast It isn’t about using the Facebook to market to people. It is about using the data that Facebook collects about people to inform your own marketing. In this episode Sean & Robert cover how to mine Facebook’s OpenGraph data and Ad tools so you can: Take out the guess work out of marketing Know who you are trying to reach Know what interests your audience Know how many of them there are This discussion is based on a presentation recently delivered by Sean on Mining Facebook Data for Marketing, you can grab the slides and…
  • Creating A Simple Social Media Strategy That Works

    Rebecca Miller
    14 Oct 2014 | 1:20 am
    Create a social media game plan Business owners understand the importance of creating a strategy when considering their business development, sales and promotion, yet few realise the importance of creating a strategy to manage social media efforts too. Social media is such as new yet burgeoning part of the overall package, it’s easy for businesses to fall into the trap of using a scatter gun approach to social, putting out posts across networks without really considering the ‘what’ and the ‘why’. This laissez-fair attitude to social media can at the least cause more…
  • How To Write An Effective Business Blog

    Rebecca Miller
    7 Oct 2014 | 1:20 am
    The benefits of blogging for business The inclusion of a blog on your business website will keep your content fresh and relevant. It can act as a tool to drive traffic to your website, encouraging customers to return to your site more often, and stay on it longer. A quality blog can demonstrate to your readership the knowledge you have about your market sector, helping build trust in your brand, integrity and positioning you as a leader in your field. It can also be used as a tool to increase subscribers to your mailing list, giving you an audience who can potentially be…
 
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    L2: Business Intelligence for Digital

  • Taco Bell Takes Risks to Promote Its App

    Homa Zaryouni
    31 Oct 2014 | 1:34 pm
    Taco Bell made a bold move this week to funnel users towards its app. It blacked out its Twitter– posted a black image as its profile image and hid its its 1.4 million Twitter followers – to promote its new app which will build customized orders, find nearby location, enable wallet-less checkout and save favorite items. On Instagram, Taco Bell posted a collage of photos that said “The New Way to Taco Bell Isn’t On Instagram. It’s #OnlyInTheApp”, the hashtag that has since been used in all of its post. L2’s Intelligence Report: Mobile & Tablet finds that brand apps have…
  • Content & Commerce Best Practices: Tory Burch, Ralph Lauren

    Homa Zaryouni
    31 Oct 2014 | 5:01 am
    L2 and Demandware’s Intelligence Report: Content & Commerce lauds a number of brands who effectively use content to promote their brands, and calls out those who are inefficient in distributing their content. Here is a roundup of the good and bad: Tory Burch placed a “Buy All” button on the pages of its Fall 2014 lookbook. Viewers can all elements of an outfit to their shopping bag with a single click. Ralph Lauren has shoppable style guide. Users can purchase suggested items without leaving the page. Bobbi Brown eases site/blog navigation by linking articles to product pages on…
  • The Estée Edit a Model for Mixing Content & Commerce

    Homa Zaryouni
    30 Oct 2014 | 3:15 pm
    In July 2014, Estée Lauder made a move that deceivingly hinted at de-prioritization of content. It re-launched in the US and eliminated the ‘Style Guide’ tab from its new site. But in fact, the brand was investing more in content than ever. Under the new design, on-site editorial destination The Estée Edit hosts all blog posts and branches out to topics beyond beauty: food, interviews with iconic women (Hannah Bronfman is the latest), décor, and fashion. L2 and Demandware’s Intelligence Report: Content & Commerce finds that integrating brand content with other marketing…
  • Auto Brands’ Uneven International Presence

    Homa Zaryouni
    30 Oct 2014 | 12:06 pm
    L2 released an Insight Report last week on International Auto Sites. Surprisingly, brands were present internationally, but not in all avenues. For example, 95% translated their sites to adapt to user location, while scalable digital solutions were neglected. Just 33% had a common URL structure, homepage, UX/UI and visual assets across their portfolio. Tesla is the only brand with a large portfolio of international sites that was standardizing these features. Another surprise was the regions they decided to invest in. Just 40% of brands had site presence in all of the top ten auto markets,…
  • Regional Differences in the Perceived Value of UGC

    Homa Zaryouni
    30 Oct 2014 | 4:30 am
    L2 and Demandware’s Intelligence Report: Content & Commerce finds that marketing managers in different regions prioritize the importance of user-generated content and traditional advertising differently. Forty-nine percent of US marketers believe ads are the most effective type of marketing vs. just 19% in Japan and 29% in South Korea. South Korean marketing managers give the most importance to user-generated content; 37% rate UGC as the most effective type of advertising. A handful of brands – especially in the Beauty category where consumers are more eager to generate content –…
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    Digital Diva

  • Silk dress from Oaks with Michael Kors sandals

    Digital Diva
    28 Oct 2014 | 12:48 pm
    Another outfit post from our holiday in Santorini…last one. I wore a lovely silk dress from Oaks Boutique (it had gotten too dark to take a pic with me wearing it) with some snakeskin Michael Kors heeled sandals and one of my (very very old) Prada handbags. It’s just a simple black bag…but it so handy to take on holiday, the perfect size for a camera and other essentials. I’ve got a lot of handbags (have you noticed?!), but this is just one of the very few I’ve paid full price for (in Harvey Nics)…usually I’m a sales-demon and scour dress agencies for…
  • Eating at Salvos Salumeria and loving other people’s style

    Digital Diva
    26 Oct 2014 | 10:35 am
    Hey all. How’s your week been? This weekend, we went to the opening of Leeds Dock, saw Lee Evans at Leeds Arena (who finished with his famous Bohemian Rhapsody – yay!) and caught up with lots of house chores. During the week, myself and a couple of friends grabbed lunch at Salvos Salumeria each week and this week their pasta was particularly good! Andrew had the vegetarian option (basil pesto, greens and cherry toms) and I went for the ‘carne’ version – fennel sausage with nduja and peas. Just writing this is making me hungry! Speaking of lovely Italian eateries,…
  • Leeds Dock Opening

    Digital Diva
    25 Oct 2014 | 3:11 am
    We popped along to the opening of Leeds Dock last night, which is a fixture at Clarence Dock. I don’t often get out to Clarence Dock because, well, I have no real reason to. I don’t live in one of the flats and the Royal Armories aren’t really my thing. So it was nice to have a reason to go and see how the area is doing. We caught the water taxi from Granary Wharf over to Leeds Dock. If you do want to do this (I’d highly recommend it, I love seeing Leeds from the water!), then get yourself outside Fazenda and walk around the corner of Fazenda (away from…
  • All Saints Dress & Christian Louboutin Wedges

    Digital Diva
    24 Oct 2014 | 5:10 am
    I’ve had this All Saints dress for years…it’s an old faithful. I love the way it falls, it creates a nice silhouette but doesn’t overly cling. The straps are made of rope…making it quite heavy at the top, easy to wear…but hell trying to keep it on a hanger! On holiday in Santorini recently, I paired the dress with some Christian Louboutin wedges. I love the ballet style ties, they are fairly easy to walk in…but admittedly not for a long time! I don’t usually get on well with peep toes, my toes are too wussy and sensitive. I love these though.
  • Michael Kors Mosaic Dress

    Digital Diva
    21 Oct 2014 | 12:01 pm
    I bought this Michael Kors Mosaic Dress specifically for our holiday in Santorini recently. I spotted it in the window of the Michael Kors store in Leeds shortly before we went away and fell instantly in love! I ran inside…only to be told they had just one left, in a size extra small. Extra small?! That, I am not. I promptly went online to stalk the dress but could not find one left anywhere in the country! Finally, I managed to find the last one seemingly available in the world in a small boutique in Monaco (yes….Monaco…) on FarFetch.com. Michael Kors Mosiac Print Dress //…
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    ansarada » M&A News

  • 5 Questions: Nancy Pfund on double bottom line investing, women in finance

    Brett Cole
    30 Oct 2014 | 6:19 pm
    Nancy Pfund is the founder and managing partner of San Francisco-based venture capital firm DBL Investors. Ms Pfund started her career, after degrees from Stanford and Yale universities, at the famed U.S. west coast investment bank Hambrecht & Quist. When H&Q was sold to Chase Bank, which then acquired J.P. Morgan, Ms Pfund became a […] The post 5 Questions: Nancy Pfund on double bottom line investing, women in finance appeared first on ansarada.
  • Deals for M&A rainmakers begins in earnest

    Brett Cole
    29 Oct 2014 | 9:48 pm
    In the greatest M&A bull market since 2008, senior M&A bankers are seeking their next deal. And this one is personal. A raft of worrying earnings reports this year has finally convinced some M&A rainmakers to seek sunnier climes at bulge bracket Wall Street rivals, boutiques, or even to hang out their own shingle if they […] The post Deals for M&A rainmakers begins in earnest appeared first on ansarada.
  • Detailed notes on M&A? Fuggedabouit

    Brett Cole
    28 Oct 2014 | 10:10 pm
    The Epicurean Dealmaker, contrary to earlier promises to terminate his blog, has posted a nice piece on why M&A bankers will not follow the Chief Justice of the Delaware Supreme Court’s advice and chronicle their deals. “I find his proposal that we make our lives—and those of our clients—before his and other benches easier by documenting […] The post Detailed notes on M&A? Fuggedabouit appeared first on ansarada.
  • Silicon Valley M&A set to rise

    Brett Cole
    27 Oct 2014 | 7:49 pm
    Silicon Valley bankers, it seems, are spending as much time looking at demergers as advising on potential acquisitions. Goldman Sachs and Allen & Co are advising Ebay on the separation of the PayPal business. Hewlett Packard has also retained Goldman Sachs to advise it on the split of its personal systems and printing businesses from […] The post Silicon Valley M&A set to rise appeared first on ansarada.
  • Evercore, Greenhill paint rosy M&A picture

    Brett Cole
    26 Oct 2014 | 8:16 pm
    If gaining a temperature of the current M&A market is your goal, look no further than Evercore’s third quarter earnings. In the three months to September 30 compared to the three months to June 30, Roger Altman’s burgeoning investment bank says its: Investment banking earned advisory fees rose eight percent to 162. Fees in excess of […] The post Evercore, Greenhill paint rosy M&A picture appeared first on ansarada.
 
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in October

    Cheryl
    31 Oct 2014 | 7:52 am
    The number of Reese’s peanut butter pumpkins that I’ve eaten this month is a secret I’ll keep till death. …which will be caused by early onset diabetes from the roughly thirty six Reese’s peanut butter pumkins I’ve eaten this month. Shit I wrote here: Settlers of Catan Costume Playing Model Shit I wrote other places: 614 Magazine: Booze News Drink Up Columbus: Spirits savant changing Ohio’s liquor landscape Drink Up Columbus: Park Street Cantina boasts state’s largest whiskey selection Drink Up Columbus: Buckeye Lake bringing canned growlers to Central…
  • Settlers of Catan Costume

    Cheryl
    20 Oct 2014 | 10:50 am
    This year, instead of recycling the same Amy Pond costume I’ve worn for the last two Halloweens, I had the foresight to combine my loves of board gaming and funtivities* into a costume, and thus Scott and I were The Settlers of Catan… and you can too. * (fuhn-tiv-i-tees, plural noun, the condition in which shit like sparklers and sprinklers and parades exist) Step 1: Some sort of brownish shoulder bag ($12-$15) I purchased this Medic Bag for around $13 on Amazon, but received notice that it wasn’t going to show up on time, so instead I went to my local Army/Navy surplus…
  • Playing model

    Cheryl
    2 Oct 2014 | 9:27 am
    Since I first wrote about Gwynnie Bee back in June I haven’t posted anything else about the plus-sized clothing rental service on this blog, so I’m updating you now because I recently became an affiliate for Gwynnie Bee after several people were like “you talk about that Gwynnie Bee place a lot – do they, like, pay you?” and I was like “NO BUT THEY SHOULD” so now they will if you click this link and do stuff. ANYWAY, the first time I blogged about Gwynnie Bee I was just testing it out and had mixed feelings, but I’ve been using the service for…
  • Shit I Did in September

    Cheryl
    1 Oct 2014 | 12:47 pm
    IS THERE ANYTHING CUTER THAN BABY PUMPKINS?! AND NO I DON’T CARE IF THEY ARE REALLY “GOURDS” THEY LOOK LIKE GODDAMN BABY PUMPKINS AND I PREFER TO PRETEND THAT A MOMMY PUMPKIN AND A DADDY PUMPKIN FELL IN LOVE AND CAME TOGETHER IN A MOMENT OF PASSION TO MAKE A BABY PUMPKIN, CAUSE SCIENCE. I’m sorry for yelling but I have very strong feels about baby pumpkins. Shit I wrote here: Move ALL the things Her name is Reno Shit I wrote other places: (614) Magazine: Pretty in Plus (614) Magazine: California Dreamer – West Coast Wine by way of Columbus Stock & Barrel…
  • Move ALL the things

    Cheryl
    12 Sep 2014 | 7:29 am
    In the past month I moved out of my condo and into my boyfriend Scott’s house, and also moved my business into real office space. The best part of moving is coupons. I had to change three addresses with the postal service – my personal address, Drink Up Columbus and speechbubble. That means three times the coupons – but wait, there’s more! When you file to change your address online, you can print coupons to awesome places like Target, Pier 1 Imports and Lowes. BUT THEN when they send you the confirmation packet in the mail you get ANOTHER SET OF COUPONS TO THOSE…
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    Blog - Digital Jungle

  • Why the Growth of Video Sharing through Social Media is Good News for Marketers

    27 Oct 2014 | 2:47 am
      Video Sharing Has Increased Recently there have been clear peaks in the volume of video sharing on Weibo. 30.2% of the shared videos were via Youku, followed by iQIYI and Tudou. There are several reasons why Chinese social media…
  • How Social e-commerce will Change Digital

    27 Oct 2014 | 2:04 am
        The Growth of Social e-commerce China will overtake the United States in e-commerce revenue and become the world’s largest global e-commerce market. Social media platforms in China are increasingly integrating e-commerce capabilities with their networks. At the same…
  • How to Improve Your Google Ranking: Penguin 3.0 Update

    22 Oct 2014 | 11:50 pm
    Latest Penguin 3.0 Update According to several key sources at Google, we can expect an update to the Google Penguin algorithm in as little as a week. While no set date has been given Webmaster Trends analyst John Mueller commented;…
  • 11 ways to get indexed By Baidu the Largest Chinese Search Engine

    22 Oct 2014 | 1:02 am
      In this post, we are going to tell you how you can get ranked and indexed by Baidu. There are many differences between Google and Baidu. In order to be ranked in Baidu, you will need to meet requirements…
  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
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    developsocially.com

  • Hello world!

    developsocially.com
    25 Oct 2014 | 2:47 am
    WordPress へようこそ。これは最初の投稿です。編集もしくは削除してブログを始めてください !
 
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    For Free Blog

  • Finding a fake on Facebook

    Mike Johansson
    26 Oct 2014 | 5:44 pm
    There are all kinds of posts on Facebook, Twitter and other social media that seem too good to be true. Sadly some of them are just that … too good to be true. But how can you tell which are true before you reshare that content on your social networks? Tools to detect an Internet fake: Google: In a Google Search window put the title of the internet post or image or video or the key subject of the piece. If the only results that come back are for that one piece of content, chances are it is fake or at the very least not credible, because if it were credible it would be found in a…
  • HOW TO: 7 Ways to Get More From Twitter

    Mike Johansson
    20 Oct 2014 | 2:13 am
    Wish you could get more from your time on social media? Is that especially true on Twitter? Well, have I got a post for you.7 Ways to Get More from TwitterLists as a way to get a lot more from Twitter: Lists are probably the most under-appreciated, most-useful feature of Twitter. They are a way to manage the "firehose" of tweets come from large numbers of people you follow. Lists are best organized around your interests (this could mean the industry you work in, family and friends or even competitors). When you open a list you only see tweets from those people. It is important to remember…
  • 13 Very Useful Twitter Infographics

    Mike Johansson
    18 Oct 2014 | 10:13 am
    Twitter can be confusing to some and even baffling to those who have not fully embraced it.With so many great resources out there it can be hard to know where to start. But, wait … let me present for your Twitter enlightenment…. A Baker’s Dozen of Great Twitter ResourcesShould You Use Twitter? This old-but-still-useful flowchart can help you decide whether Twitter is even the right place on social media for you.The infographic 7 Effective Ways to Engage on Twitter will help you maximize the time you do spend on Twitter.As will this the useful Maximize Your Tweets…
  • Social Media for Small Business: A Page o’ Links

    Mike Johansson
    23 Sep 2014 | 11:18 am
    Social media is everywhere and yet many businesses are still not using it or not using it well.Sometimes it is a time issue. Sometimes it’s a feeling of "Where do I begin? Sometimes it’s simply a feeling of intimidation or having bene left behind.My hope with this page of links is to offer some useful resources for any small business owner at any stage of their social media evolution:Platforms:Hubspot, probably the best champion of inbound marketing – attracting customers – has a useful post for those starting on Facebook: How to Create a Facebook Business Page in 5 Simple…
  • Social media offers big benefits to small business

    Mike Johansson
    21 Sep 2014 | 7:42 am
    One thing all small business owners can agree on: They don’t have unlimited resources to put into marketing and other customer outreach.This is where social media can be a big help. What does social media allow your small businesses to do?Listen for opportunities: Possibly the most-overlooked benefit is simply being on social networks as a way take the pulse of a marketplace or to hear people discussing a need … a need you may be able to meet.Vertical Response surveyed small business andfound which platforms they preferred to useOffer better customer service: Customers using…
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    Hypertext

  • Vectors vs. Raster Images: Which Do I Use?

    Laura Mossteller
    29 Oct 2014 | 12:34 pm
    You probably heard the terms “raster” and “vector” thrown about with regard to images and their file types. Although not the most alluring of topics, knowing the fundamentals about these files saves time and many unfortunate surprises when it comes to design work. Raster Images and Pixel Art The term raster, also called bitmap, may sound completely foreign and more appropriate for the name of a dinosaur than a type of image. However, many people interact with raster graphics regularly. Raster images are those beautiful photographs we take with fancy cameras and quick snaps on…
  • Influencers, Content And Big Data Highlight MarketingProfs Event

    Jeremy Woolf
    27 Oct 2014 | 3:12 pm
    This year's event focused on big data, influencers, content marketing and much more. I recently attended the Boston MarketingProfs B2B Conference that brought together almost a thousand marketing fans and customers to worship at content’s altar. This is my second Mprofs event, and this year offered a mix of both new and old ideas. Here’s my key takeaways: Big Data Analytics is the Holy Grail According to guest speakers, automation and predictive analytics are the future. Though, it appeared they took a more cautious approach this year in coming to that conclusion. Now, I’m not…
  • Sharper Images: 3 Tips That Make Your Photograph Pop

    Laura Mossteller
    17 Oct 2014 | 4:14 am
    The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects. Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then promptly forget. The goal of this post is to stick to the basic, yet vital, parts of image resolution in the hope of keeping the subject more concrete and easy to apply when needed. That way, a photograph or other…
  • Why Webinars and LinkedIn Can’t Substitute For Real Conferences

    Vince Abbate
    15 Oct 2014 | 6:09 pm
    Webinars and LinkedIn aren't as fun as actually meeting your idols and connecting with real people. Who'd have thought? In the age of social media and content marketing, some people may argue that webinar conferencing and networking on LinkedIn is the new norm for experiencing thought leadership and making professional connections. They may even go as far as to say traditional conferences have gone the way of the Dodo. I say they're wrong. Or, at least somewhat misguided. Webinars are broadcast online for just about anyone, in any part of the word. You don’t even need to miss work. That…
  • Funny Memes For Your Next Content Campaign? Don’t Laugh

    Vince Abbate
    6 Oct 2014 | 3:05 pm
    Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”). And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get tens of thousand of views on social media and even find themselves in the annals of funny memes history. So can these so-called "Internet phenomena" be used as part of your social media marketing strategies?
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    Sprout Social

  • Start the Season Off Right With These Holiday Marketing Tips

    Jennifer Beese
    31 Oct 2014 | 9:42 am
    Consumers might not be ready for aisles of festive wintery decorations inside of their favorite stores, but believe it or not, the holiday shopping season is almost here. So while you’re putting some finishing touches on your Halloween costume, you should also be thinking about your holiday marketing campaigns. New data from Marin Software has shown that while brands traditionally go heavy on advertising in December, you’ll see a more significant return on investment two weeks before Thanksgiving. Consumers are starting their shopping earlier and earlier every year. Is your marketing…
  • Social Media & Community Managers: What’s the Difference?

    Michael Patterson
    30 Oct 2014 | 9:23 am
    Social media is quickly becoming one of the most important channels businesses can use to interact with their customers. Similar to every other form of communication out there, it is important to arm your business with a smart, nimble team to ensure every inbound message and outbound opportunity is addressed. Enter the social media and community managers. Though some may think that those two roles are synonymous, their functions and responsibilities are actually quite distinct. In fact, here at Sprout Social, we treat each role very differently. To better illustrate these two crucial…
  • 3 Utilities Getting Creative With Social Customer Engagement

    Anna Washenko
    29 Oct 2014 | 11:23 am
    Utilities: everyone needs them, but few people think about those businesses outside of sending in their monthly bills. Social media has helped change that situation, giving these infrastructural companies a public voice that is improving both their reputation and general visibility. In fact, utilities are one of the strongest performers in the social media space in terms of engagement. Data from the recent Sprout Social Index revealed that not only does the industry receive the most inbound messages relative to audience size, but utilities easily took the title of the most responsive…
  • What You Need to Know About Snapchat’s Disappearing Ads

    Jennifer Beese
    28 Oct 2014 | 9:25 am
    Is it any surprise that Snapchat now supports ads? It was only a matter of time really. The time-sensitive, image-based social app is a hit among consumers, and even marketers have found creative ways to integrate it into their campaigns. That kind of popularity doesn’t go unnoticed by brands looking to reach wider audiences. Following in the footsteps of other social apps, like Instagram, Snapchat recently introduced its first piece of sponsored content. The ad debuted in October and promoted Universal Pictures’ upcoming horror film Ouija. The studio said that its 20-second trailer…
  • Get Inspired: How 3 Tech Brands Approach Content Marketing

    Jennifer Beese
    27 Oct 2014 | 10:54 am
    Over the past few years, the way people consume information and communicate has changed tremendously. Fueled by the adoption of social media, this transformation in consumer behavior has forced marketing strategies to evolve across industries. Content marketers have risen to the challenge, and we’ve seen some remarkable campaigns as a result. However, the companies behind these campaigns might surprise you. Technology companies, while creating innovative and brilliant products, aren’t always associated with emotional or whimsical campaigns. This might lead consumers to believe that…
 
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    socialmouths

  • Is your Email Marketing ready for the Holiday Season? (Infographic)

    Francisco Rosales
    31 Oct 2014 | 8:00 am
    Is your email marketing strategy ready for the holiday season? Yes, we are going to start talking about the holidays… Don’t kill the messenger, you know marketers have been talking about it for a while now. In the last couple of weeks I had a few conversations with clients, mostly to review the season strategy. It’s no surprise to me that most of these conversations are solely focused on social media, almost as if businesses were intentionally planning to leave email out of the equation completely. I know it’s not the case. People just don’t talk about email as…
  • 10 Creative Ways To Reward Your Facebook Fans & Increase Engagement

    Massimo Chieruzzi
    29 Oct 2014 | 7:49 am
    Most brands and individuals neglect the importance of making an impression on their Facebook fans when they look to increase engagement and build a loyal fan base. That is a mistake. Great Facebook pages reward fans. They influence thousands and grow audiences. They build successful businesses, and get the pick of engagement for their content. See, rewarding your Facebook fans is an important part of building a dynamic, loyal and active fan following that can benefit your business. Rewarding your Facebook fans is an important part of building a dynamic and active following that...Click To…
  • Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob

    Francisco Rosales
    21 Oct 2014 | 9:14 am
    Who are you taking content marketing lessons from? Kevin Spacey has been the center of the content marketing conversation lately, after speaking at the Edinburgh Television Festival and recently at Content Marketing World 2014. But he’s not the only one to drop wisdom about the present and future of content, that’s why in this post, I decided to go back and revisit the learnings I’ve had over the last few years from guys like Louie C.K., Kevin Smith and Conan O’brien. Anybody wants to do the Hip Hop version? Let’s do it baby! =D Kevin Spacey: Story Kevin…
  • 10 Writing Tips for Great Social Media Posts

    Cari Bennette
    14 Oct 2014 | 9:09 am
    It’s hard to keep up with the latest techniques for social media posting, isn’t it? In the constantly changing world of best blogging practices, it seems we’ve just learned how to craft the short and sassy snippet posts when a growing trend appears urging longer posts for more engaged reader experience.  But take heart, crafting a longer post can be expertly achieved without too much effort and will pay handsome dividends. While the limited number of characters should be used for tweets and Google headlines, writing short posts is important for some social media, platforms such as…
  • 9 Things You Should Be Sharing on Facebook but Probably Aren’t

    Aaron Lee
    8 Oct 2014 | 10:05 am
    Don’t know what you should be posting on Facebook? You’re not alone! This is one of the most common questions asked by small business owners. Many business owners don’t know what they should be posting on their Facebook page other than posts about their products. Not only is thinking what to post can be tough, business owners need to compete with over 30 million Facebook pages of businesses. It’s not easy stand out. With that in mind, we need more than just our products for us to stand out. We need a variety of content. So how do you stand share things and stand out? Let’s go…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Taking Your Online Reputation Seriously

    David Chism
    22 Oct 2014 | 2:40 pm
    I Am Impressed with My Clients The review above has another side of the story to this too! There are a lot of negative vibes online these days. I believe we have online review sites to thank for this. Companies today are plagued with 1 and 2 star ratings, typically from people who have overly demanding expectations. If you forget to return a phone call, chances are, sooner or later, you’ll be receiving a low star rating on a site like Yelp. Yet, if you do a good job and serve the customer well, it is very difficult to get consumers to write a positive review on their own. Typically,…
  • A Few of My Favorite Apps for My iPhone

    David Chism
    8 Oct 2014 | 7:32 am
    I thought it was time to share a screenshot of my iPhone to help those of you who are wondering what apps I use and why. I use my iPhone and iPad primarily for business and a little pleasure. I rarely play any games, so you’ll notice my main screen is mostly for business with a few personal apps sprinkled in too. The most-used apps you’ll find at the very bottom. The ones at the very top are the second most-used, with the ones in the middle getting used a little less. All other apps are on the second screen, which I’ve not included in this blog. Those are all misc. apps…
  • Should You Fire Your Business Coach?

    David Chism
    18 Sep 2014 | 8:08 am
    Working Out Note: Last November, I joined a 3-day a week intense workout program (12 weeks) at a BJJ & MMA studio called Clinch Academy. I sort of went into it thinking I’d do the 3 month challenge and go back to my old routine of light exercise when I had the time! One of the reasons I had to do something is that I was not doing much physical exercise. I was playing basketball 1-2 times a week and that was about it. It was around that time, just before I joined, that my blood pressure was quite a bit higher than normal. I was told by the doc, “You’ve got to do a bit…
  • Early Thoughts on iPhone 6 and Software Updates

    David Chism
    10 Sep 2014 | 7:53 am
    As I write this, we are awaiting the arrival of Apple’s latest and greatest iOS 8 upgrade. This will happen in about 1 week (September 17th or 19th). I’ve been testing iOS 8 for the past 3 months and really like it. The best part about iOS 8 over the current version is yet to come. What I mean is that iOS 8 is supposed to be the best update for iOS developers. Apple has supposedly made it much easier for developers to create far greater features than ever before. If this is true, business users of the iPhone and iPad can expect some updates as early as this fall that will…
  • Will Having a Nicer Looking Website Bring Me More Leads?

    David Chism
    6 Sep 2014 | 12:00 pm
    Responsive Websites If I told you my website was based on Responsive Design, some of you might actually know what I was talking about more this year than last year. It is a fairly new way to design a website. Those of you who do not know what Responsive Website Design is just yet, I’ll explain. In short, a responsive website basically means the website can be displayed on most computers, tablets and mobile device screens. In other words, it responds and adapts to the screen of the end user. Before responsive coding, most websites had at least two web designs: one for the desktop and a…
 
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    Eli Rose Social Media

  • Your Curated Awesome for 10.30.14

    KristinZaslavsky
    31 Oct 2014 | 4:00 am
    HAPPY HALLOWEEN! I was tempted to link to one of our own posts this week because it was awesome. But hey, I can’t do that to you on Halloween! Why Don’t We Just Automate Social Media? I’m not 100% anti-automation but there is definitely such a thing as automating social media too much. Why the Container Store Pays Retail Employees $50,000 This is more of an HR topic but I still thought it was really though provoking for small businesses. Is a quality employee really worth several less motivated employees? Twitter and IBM’s Watson Get Inside Our Heads You guys, I think this is tangible…
  • Using Facebook’s Graph Search to Improve Ads & Content Strategy

    LizJostes
    29 Oct 2014 | 4:00 am
    It’s no real secret that Facebook’s own internal platform search function is pretty lousy. In fact, if you’ve ever tried to find out how to do something on Facebook by searching that topic using the Facebook search box, you’ve likely ended up just Googling it…and immediately found the answer you were looking for. The one unique upside to Facebook’s search has been the introduction of Graph Search. What does Graph Search do for you? Well, it’s a super handy tool for any fan page admin to keep in their back pockets. Here’s why: Facebook’s…
  • Launching Your Business: Planning Contingencies for When You’re (Inevitably) Sick

    KristinZaslavsky
    27 Oct 2014 | 4:00 am
    It’s something many business owners don’t think of until it happens. No matter how well you are planning for your business launch or how well your new business is going, there will inevitably come a day when you are too ill (or injured) to work. While this may last as few as 24 hours, it’s still important to have a contingency plan. Most small business owners wear many hats and an unexpected absence – especially so soon after opening your doors – can sometimes set you way behind. Since getting sick is eventually inevitable, what can you do? Don’t worry,…
  • Your Curated Awesome for 10.24.14

    LizJostes
    24 Oct 2014 | 4:00 am
    Yes, Uber Drivers are Rating You. Welcome to the Future of Reviews. If this trend continues, the online review aspect of conducting business will suddenly become a much more level playing field. 10 WordPress Backup Plugins You Need to Know About No matter your CMS, you really need to set up a backup for your website. If you are on WordPress, this process can be pretty easy. We use BackupBuddy on our site, and it’s one of the 10 listed here. LinkedIn’s Backdoor to Connections Call it a “hack” or a “workaround”, this handy trick is helpful when trying to…
  • Is Your Customer Data Up-to-Date?

    KristinZaslavsky
    22 Oct 2014 | 4:00 am
    Years ago, I gave some money to the American Red Cross. Then, because I realized that there are always disasters and always a need, I decided to give to them monthly. I set up a recurring donation on our credit card so I could set it and forget it. Except I couldn’t. Because they called me 2-3 times a month, every month, to ask for donations. While I likely wouldn’t have minded a call twice a year asking for additional funds, and may have even donated, 2-3 calls a month was both frustrating and began to feel a little insulting. Finally, I said to a call center employee “I…
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    Oman Collective Intelligence - MPiRe

  • Ikea's horror

    24 Oct 2014 | 3:07 am
    Remember The Shining?Halloween is approaching and Ikea Singapore created a themed advert to promote late-night shopping by using one of the most famous scenes of the 1980 horror movie starred by Jack Nicholson. Watch the video and your late-night shopping will never be the same again...
  • Social media unhappiness

    20 Oct 2014 | 12:18 am
    Social media in Oman is used by hundreds of thousands people and therefore, if monitored, it can be a very useful tool for the government. With so many people on Facebook, Twitter, Instagram, blogs, forums, etc. there’s a good chance to find out what the population, or at least a part of it, is happy or unhappy with.I’m taking two examples but there's lots more out there; both examples are related to civic education which seems to be an unknown matter to many here in Oman.Like what you saw? These are very common sights unfortunately. People Animals go for picnics or camping and leave…
  • Enter if you dare

    14 Oct 2014 | 9:32 pm
    Great opportunity for all geoscience and petroleum engineering students at Sultan Qaboos University. Here is your chance to enter a very cool contest with a total cash prize of 20,000 Euros (that's nearly 10,000 Rials).The MOL Group, a leading international oil and gas company headquartered in Budapest, has launched a new talent acquisition and development program that offers qualified top talent the opportunity to join MOL Group’s Upstream division.Not interesting enough? Think again. These guys at MOL have done things the proper way by inviting students from selected universities in 15…
  • State of the Omani blogosphere

    13 Oct 2014 | 5:38 am
    Over the years for different reasons we lost several great local bloggers; I’m thinking of the father of all bloggers Muscati, as well as Oman Expat, Muscat Jet Driver, Muscat Confidential, Linoleum Surfer (even though he did not blog for very long), Blue-chi and several others including Andy in Oman.We still have a small bunch of excellent bloggers but I believe the overall scene is lacking more targeted and detailed info. There’s no really good blogs or bad blogs since blogging is something personal and we all blog about whatever we like but somehow I feel that back in the days…
  • Omani print media goes online

    29 Sep 2014 | 9:12 pm
    In Oman we have four English dailies; when it comes to their online and mobile presence they seem to follow two very opposite approaches: on one side we have publications, like Times of Oman and the Oman Observer, who want to be everywhere, whether Facebook, YouTube, Twitter, Google+, mobile apps, etc., and on the other side publications, like Oman Tribune, who’d rather stay in the prehistoric ages. So how are they doing online? How has the print media in Oman responded to ongoing technology changes when disseminating news? Are they searchable and findable? Are they creating interest and…
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    socialamateur.com

  • We Can’t All Follow Our Passion, Can We?

    Melissa Reyes
    22 Oct 2014 | 3:26 pm
    If you’ve ever been a little confused about your career path, you’ve probably had someone ask you about your passion. Because if you do what you love to do, you’ll be happy and successful and motivated and you’ll live happily... Continue Reading →
  • Why I Hate Your Stupid Slideshows

    Melissa Reyes
    30 Sep 2014 | 9:10 am
    Slideshows are a fun was to display photos, graphics and lists in a visually appealing way. But I'm begging you to stop using them.
  • 6 Lessons From My Father on Being a Successful Businessowner

    Melissa Reyes
    10 Sep 2014 | 8:30 am
    Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful business on the side.
  • Just Write

    Melissa Reyes
    7 Sep 2014 | 4:27 pm
    When I was young, I would write constantly. Poems, songs, short stories, essays. I would write for hours every day. Going into journalism felt natural, and getting great writing jobs after college was easy. Writing made me feel alive. But life has twists and turns, and things change.
  • Uh-Oh. She’s Got a Case of UOL (Unnatural Outbound Links).

    Melissa Reyes
    19 May 2014 | 4:28 pm
    Unnatural outbound links. It kind of sounds like some sort of communicable disease – “Oooh, did you hear? Melissa has unnatural outbound links. UOL. Ewww.” And the truth is that it is kind of an icky thing. It feels like I’ve been caught doing... Continue Reading →
 
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    Laurence Borel

  • Paris vs. New York: a visual tale of the two cities

    Laurence Borel
    30 Oct 2014 | 1:33 pm
    In this stunning film, filmmaker Frank Matellini explores the similarities and differences of Paris and New York City in the wonderful split-screen time-lapse video, “Paris / New York”.   As I was perusing the Internet for a suitable photo for this blog post, I also found this 2012 article showcasing some of the artwork created by Vahram Muratayan author of the book without word Paris vs. New York. 
  • Introducing London Midtown

    Laurence Borel
    12 Oct 2014 | 1:27 pm
    I was  surprised the other day to find out that the triangle of Bloomsbury, Holborn and St Giles area has been dubbed London Midtown. I happen to work Midtown and my university is also based in this eclectic and exciting area. The Evening Standard and  Inmidtown.org recently highlighted a number of exciting talks taking place Midtown in the coming months. Enjoy! The Virtues of Modern Business, The Bloomsbury Ballroom, 29 October 6-9pm  The School of Life’s Alain de Botton discusses the joys and challenges of contemporary modern working life. _______________________ 10 things you…
  • From 140 characters to 20K words

    Laurence Borel
    4 Oct 2014 | 3:04 am
    This is it! I handed in my hashtag research thesis a couple of weeks ago after working on it from 6 months full time. Going back university to study towards a Masters by Research was something which I wanted to do for many years and it’s been a hell of a journey. I have now discovered myself a brand new passion for academic research and I really hope to be able to continue studying towards my PhD. Onwards and upwards! [<a href="//storify.com/laurenceborel/the-hastag-project-as-it-happened-hashtagldn" target="_blank">View the story "From 140 characters to 20K words…
  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
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    Marketing

  • Social Marketing Part 3: Where are the returns on social advertising?

    Tamsin Oxford
    28 Oct 2014 | 5:00 pm
    Précis:  Social advertising can be the most powerful weapon in the enterprise arsenal Over the past few weeks we have looked at social media advertising and how it can be used to build a brand and deliver a rich message to market. In this, the final part of this series, we are looking to the future of social media platforms and how their advertising solutions could potentially evolve to deliver better conversions and returns for brands.   Related Content:  Social Marketing Part 1: What is social advertising? Social Marketing Part 2: How to build a social media advertising…
  • Understanding the People’s Web

    David Howell
    28 Oct 2014 | 5:00 pm
    Précis:  Understanding the people’s web is at the heart of developing successful social media marketing campaigns. How digital media and the mobile web have become ubiquitous across the consumer environment is the focus of the latest report from Netbiscuits. Your corporation knows that it must do more in the digital space to support its customers who increasingly want to use multiple digital touch points to interact with their favourite brands. What is now clear from this report is that your corporation’s customers demand better mobile experiences.   Related Content: …
  • Press Release: CMOs join Heads of Social Media to discuss the future of corporate social media and marketing

    USM Newsdesk
    28 Oct 2014 | 11:09 am
    Précis:  10 CMOs from the world’s biggest brands will join Heads of Social Media to discuss the future of corporate social media and its evolving relationship with the marketing department. London 28/10/14 2015 is a year filled with both huge challenges and opportunities for companies leveraging social media. It has helped generate a customer-base which has more power than ever; and unless companies are engaging, relevant and meaningful, they will simply be ignored. Because of this change, social media is now at the centre of the relationship between businesses and their customers,…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    21 Oct 2014 | 4:00 pm
    Précis:  Engaging social media content, social TV and why marketing to Millennials is flawed Social TV continues to engage Related Content:  Social TV: Expanding the Conversation Why It's Time to Rethink Your Content Marketing Strategy B2B content marketing focuses on social media Image:  Primary Event:  The Social Media for Customer Service Summit 2014 Premium`:  No read more
  • Social Marketing Part 2: How to build a social media advertising campaign

    Tamsin Oxford
    21 Oct 2014 | 4:00 pm
    Précis:  Social advertising can be the most powerful weapon in your corporation's marketing arsenal In the first part of this series we examined how social media has continued to evolve and adapt to fit the mercurial needs of the market it serves, and how it can potentially be harnessed to support your corporation’s brand. In this second installment, we are looking at what factors your corporation must consider when building a rich social media advertising campaign and some examples of how this has worked successfully.   Related Content:  The value of social media…
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    EduTek n Social Media Advisor

  • Role of Experiential Learning in Evolving Classroom

    EduTek_SocialMedia Consultant
    17 Oct 2014 | 2:25 am
    I had already mentioned about the importance of ‘Experiential Learning’ in my blog post titled ‘Enhancing Learning through various Experiential Learning Strategies’. Today I wanted to share with you how, The George Washington University (GW) in Washington, D.C., has offered Experiential Learning environments in certain disciplines, that help both students and faculty realize their objectives by considering the needs for flexibility and meeting the pedagogical and learning demands. Their experiential learning spaces include: ·         Award-winning, 6,300-square-foot School…
  • Game based Approach to Teacher Educators

    EduTek_SocialMedia Consultant
    16 Oct 2014 | 3:21 am
    We have come across incorporating game based learning to various subjects such as Maths, Science, Social studies  and Corporate /Business studies. So how about incorporating game based approach to Teacher Education? It would be wonderful if teachers identify areas that require additional inputs before experimenting directly in class. Quest2Teach fulfills your requirement. Quest2Teach offers game infused curricula for teacher education so as to reduce the gap between educational theory and application. The teacher educators evolve their professional identity in various narrative 3D role based…
  • My Recent Updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    4 Oct 2014 | 1:47 am
    My recent updates in Educational Technology and Social Media Marketing can be accessed by visiting the following links: Educational Technology Social Media Marketing
  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit http://gifdeck.in/ and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
 
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    Madras Geek

  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
  • How to Save Google maps offline in Android and iOS

    Srivathsan G.K
    21 Jan 2014 | 12:42 am
    This has got to be one of the best hidden features on Google Maps: accessing maps without data – a huge advantage for when you’ve run out of data or you truly are in the middle of nowhere with no sign and in dire need of a map. To access this feature you need the phrase that pays: “OK Maps”. Zoom into the part of the map you most want to save for offline browsing. Tap the search bar and type “OK Maps” (excluding the quotation marks) and tap the search button. Why not just take a screenshot, you might ask. Simple: Google lets you zoom into the saved map for greater detail. This…
  • Control Your Android device from PC with Wondershare MobileGo

    Srivathsan G.K
    18 Nov 2013 | 7:04 am
    Wondershare has always been my favorite company when it comes to Video converters, dowloaders, flash tools etc. From Wondershare, here is an awesome tool to manage everything on your android device (phones and tablets) from your PC. With Wondershare MobileGo for android, you can control everything on your android device from PC. You can backup / restore android files, transfer music / videos / photos from your device or PC. You can install / uninstall apps, transfer contacts, find duplicate contacts, send / reply SMS etc. Wondershare MobileGo for Android is a live safer for digital addicts…
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    smcdallas.org

  • We’ve Re-branded! Social Media Club Dallas Is Now Social Media Dallas

    Teri Guill
    28 Oct 2014 | 4:35 am
    Back in January we announced that in 2014, we would be re-branding our organization. And it’s finally here! I’m proud to announce that at our October 16 event, we revealed our new name as selected by our board and our members: Social Media Dallas! We’ve got a great new look and logo, courtesy of our creative partner, Launch. We’re also in the process of changing our brand name across all our online homes, so you’ll start to see our name and image transition to our new look. Keep up to date with us on social media. Twitter || Facebook || Instagram || Pinterest || Google+…
  • The Eyes Have It…The Impact of Visual Media!

    Kathy F. Catoe
    21 Oct 2014 | 5:25 pm
    Did you know that 90% of information transmitted to the brain is visual or that the human brain processes visuals 60,000X faster than text?People relate to visual media!  At the October meeting of Social Media Dallas, Ekaterina Walter educated and entertained us with her presentation, “Make Your Marketing Memorable with Visual Storytelling and Real-Time Marketing.” Ekaterina began her social media career at Intel and worked to engage an audience composed largely of “geeks and nerds” by experimenting with visual content.  She learned that by posting a photo of the desk of an…
  • Visual Storytelling, Social Giving & Jingle Mingle Cap off 2014 Events

    Laurie Shook
    13 Oct 2014 | 10:29 pm
    Our 4th quarter 2014 events will give you a chance to learn, give and mingle with the area’s social media practitioners and enthusiasts. Ekaterina Walter, Author, International Speaker & Social Evangelist You do not want to miss our October event! This Thursday, October 16th, SMC Dallas is proud to host Ekaterina Walter, an international-caliber speaker and author visiting us from the Portland, Oregon area. She’ll speak on making your marketing memorable with effective visual storytelling. Ekaterina led strategic and marketing innovation for Fortune 500 brands such as Intel and…
  • Slideshare and the Long-Tail Effect

    Featured Author
    6 Oct 2014 | 10:55 pm
    Most presentations on Slideshare are not designed to achieve the long-tail effect, where new people continue to like, share, and comment on the slides. Instead, people upload their presentations to quickly engage customers rather than create a meaningful impact. Offensive images and titillating titles compete for the attention of the Slideshare audience. You can create presentation with a lasting impact, if you design for the long tail effect. A Short Tale about My Long-Tail Experience on Slideshare At SxSW Interactive 2013, I presented a talk called Design Like Da Vinci: Sketching Secrets of…
  • Social Media Specialist

    admin
    3 Oct 2014 | 10:19 am
    The Social Media Specialist will assist in implementing the Overall Online Marketing Strategy across various Angmar Companies brands. This entry level role coordinates with the internal IT and Marketing teams to support their respective missions, ensuring consistency in voice and cultivating strong online web presence and communities for all Angmar Companies. Additionally, this particular position will also be required to assist in website administration, primarily for WordPress based sites. A knowledge of WordPress, blogging and basic web development skills are preferred. Responsibilities…
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    JungleG Blog

  • Running Flask in Cloud9 with Virtualenv

    Jorge Escobar
    21 Oct 2014 | 3:00 pm
    I’ve been playing with Cloud9 lately and wanted to get a Flask application up and running. In case you don’t know about it, Cloud9 offers virtualized Ubuntu instances where you can develop applications and install libraries without paying anything. Even though Cloud9 offers a ready to go Django environment, I wanted to see how I could get a Flask application up and running. I ran into some issues, specifically with the Python “runner”. Runners are basically servers that allow you to see your application in a browser. Here’s what I did step by step.
  • Is There a Future for Hybrid Apps?

    Jorge Escobar
    31 Jul 2014 | 9:21 am
    There’s been a long standing debate in the past few months on the feasability of developing mobile applications using HTML5, JavaScript and CSS. Facebook’s founder went as far as partly blaming their initial hybrid approach as the reason they had failed in their mobile strategy. “I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native,” he admitted, acknowledging his company’s difficulties in piecing together a coherent mobile strategy. Today Basecamp announced on their blog the release of their new iPad app, which follows a…
  • Why Use a Static Site Generator Instead of a Blogging Platform

    Jorge Escobar
    28 Jul 2014 | 9:21 am
    When I started using Wordpress, I thought it was an awesome solution for blogging. It was easy to install and seemed like by just using plugins, you could augment your blog with a lot of features easily. That was until I got hacked not only once, but twice. Wordpress and any other database-backed Content Management System suffers from the same security vulnerability: you store the content behind an authorization scheme. There are ways to prevent this (and I even wrote a blog post about it in the previous incarnation of my blog), but the complexity of keeping up to date with all the…
  • My Blog Reboot

    Jorge Escobar
    10 Jun 2014 | 1:54 pm
    For the third time in its history I’ve decided to relaunch my blog. This time around, I have a new approach that I think will allow me to work on it on a consistent basis. After all this time, I still firmly believe it’s important that we have independent voices and not let the major blog portals own all the conversation. Blogging is important for me I’ve felt the need to blog for a long time. There are many excuses to not blog — dozens of more urgent things, work, family obligations. And yet, it’s an important acitivity that allows me to look back…
 
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    Ernest Barbaric

  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
  • Love As a Marketing Strategy

    Ernest Barbaric
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    Ernest Barbaric
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    Ernest Barbaric
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
  • These 3 Small Businesses Are Rocking Instagram (And How You Can Too)

    Ernest Barbaric
    28 Jan 2014 | 8:10 pm
    I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles. However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand. Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing…
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    HarveyLeach Media Training

  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
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    The @Steveology Blog

  • Creating A Powerful Content Marketing Framework Part 2

    Steve Farnsworth A.K.A. @Steveology
    28 Oct 2014 | 1:34 pm
    In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you want to take for putting it all together? What should you include in making your content marketing framework? Click To Tweet >>> Creating A Powerful Content Marketing Framework Part 2 It depends on where you are. If you’re an individual contributor at a midsized organization, and not necessarily at the management or executive level, then start by having a conversation with the big…
  • 11 Keys Of Persuasion For Social Media Marketing

    Steve Farnsworth A.K.A. @Steveology
    8 Oct 2014 | 11:10 am
    Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing ground to be influential—with a single click, their content can reach a wider scope around the world, their message can be repeatedly executed and delivered in a creative manner. Click To Tweet >>> 11 Keys Of Persuasion For Social Media Marketing Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of…
  • Creating A Powerful Content Marketing Framework Part 1

    Steve Farnsworth A.K.A. @Steveology
    1 Oct 2014 | 11:25 am
    A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that can be duplicated, not a like mechanism that just stamps out cookie-cutter content but are repeatable framework for any type of content to be better utilized. Click To Tweet >>> Creating A Powerful Content Marketing Framework Part 1 Findability expert Erin Robbins O’Brien, the COO of GinzaMetrics in an interview explained, “It needs to…
  • Creating The Perfect Content Marketing Dashboard

    Steve Farnsworth A.K.A. @Steveology
    25 Sep 2014 | 9:24 am
    The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard After all, the dashboard is suppose to help you analyze data and execute different actions like publishing, inventory editing, and marketing strategies. Having said that, how do you identify what to track so that you will…
  • Map Your Content to Your Buyers

    Steve Farnsworth A.K.A. @Steveology
    22 Sep 2014 | 2:33 pm
    I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. Click To Tweet >>> Map Your Content to Your Buyers The first thing I ask a new client is who they sell to. You can have somebody who’s going to use the product, you can have somebody who’s tested it out, you can have a recommender someplace in there, and you might have influencers, too. Or maybe it’s someone who signs off on the…
 
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    Jeffbullas's Blog

  • 22 Facebook Facts and Statistics You Need To Know Right Now

    Nathan Latka
    30 Oct 2014 | 9:00 am
    Global social media facts are often so large they are hard to wrap our neurons around. One billion today and 10 billion next year. Facebook doesn’t disappoint. It turned in another strong quarter with some surprising statistics, such as a 247% increase in ad prices, hints at Facebook groups spinning out into their own app and no desire to build their own payments platform. Keep reading for a quick summary of the most important parts of the earnings call including my own analysis and what the future of Facebook marketing looks like for businesses. Facebook facts and statistics everyone…
  • 7 Steps to Becoming a Rockstar at Social Media Marketing

    Eda Utku
    29 Oct 2014 | 9:00 am
    Writers of fiction and indeed all artists are creative but most importantly, they are natural born leaders.  If they were not leaders, they would not start creating in the first place.  The mark of a great artist is that he or she continuously improves and gains vitality with each new creation. A true artist never stops exploring new ground with their art. Artists are open to feedback (and feedback is often negative), are resilient in the face of adversity and use all that happens in their lives to improve their self-expression.  They balance the challenges of staying true to their vision…
  • How to Turn Your Blogging Passion Into Profit in 5 Steps

    Geoff Austin
    28 Oct 2014 | 9:00 am
    You know your stuff. You’re an expert. How do you turn that into revenue? There is a huge demand for tutorials on how to do anything on almost any subject. From learning digital art techniques taught by industry pros to learning to play a musical instrument like the double bass. Just look at the success of Udemy or the number of “how to videos” on YouTube. Many Udemy instructors have made substantial 6 or 7 figure incomes from courses. But now many are waking up to the benefits of selling courses and video tutorials from their own blog. This post will show the steps involved in…
  • The Top 3 Assets You Need to Grow Blog Subscribers

    Elena Dobre
    27 Oct 2014 | 9:00 am
    Do you sometimes feel like you’re trying to do too much? Often we tend to try doing many things at a time without getting the expected results. Even though we’re 100% sure that everything is going as planned, time passes and our expectations are not fulfilled. Do you also sometimes feel that nothing is progressing? Maybe you’re doing your best, but there is something that seems to be stopping you making headway? I’m asking these questions because I’ve experienced many of those doubts. I realized that very often I forget that things are simple and I should keep them that way. I…
  • 34 Tips and Tactics to Rapidly Grow Your Social Networks

    Jeff Bullas
    23 Oct 2014 | 9:00 am
    Social media marketing is in essence just two things. Distribution (social networks) and content (media). Get them right and the rest follows. Increased traffic, brand awareness and sales. But creating the content is one thing but making it move is another. That is why growing your social networks is so important. It puts the power in your hands. That is what excited me when I saw the potential of social for  the first time. Access to a global market in real time at high speed. Beyonce and her marketing gurus got it right when in December 2013, she bypassed mass media to launched her new…
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    SMP Updates

  • Microsoft Convergence 2014 Europe

    30 Oct 2014 | 11:01 pm
    - Join the webcast broadcast live from Barcelona with the opening of "Convergence 2014 Europe" conference speech delivered by Kirill Tatarinov , executive vice president of Microsoft.Tuesday, November 4, 2014, 09am CETREDMOND, Washington&nbs...
  • Digital Media Strategies 2015

    29 Oct 2014 | 10:50 pm
    Digital Media Strategies Date: 9-11&nbsp; March 2015Location: Kings Place, 90 York Way, London, Greater London, N1 9AGDigital Media Strategies takes place 9–11 March 2015 at Kings Place, London. It brings together a global audience of over 450 sen...
  • Flipboard Introduces Topics; Powered By The Millions Of Curators On Flipboard

    29 Oct 2014 | 10:42 pm
    34,000 Topics Let Readers Go Deep on Any Interest While The New Daily Edition Creates a Single Place to Catch Up Every MorningThird Generation of Flipboard Also Introduces a New Interface Designed Specifically for Phones&nbsp;&nbsp;&nbsp;&nbsp;&nb...
  • Mindjet Releases 'Predictions,' a New Crowd Analytics Capability in SpigitEngage

    29 Oct 2014 | 1:21 am
    New Module Helps Businesses Make Better Decisions Using Crowd-Predicted Quantitative DataLONDON, UNITED KINGDOM--(Marketwired) -&nbsp; Mindjet, the global leader in SaaS solutions for enterprise innovation management, today announced the release o...
  • Cloud Computing Places IT Firmly in Control, Says Verizon 'State of the Market: Enterprise Cloud 2014' Report

    27 Oct 2014 | 10:21 pm
    More Enterprises and Government Agencies Migrating Mission-Critical Workloads to the CloudNEW YORK/PRNewswire/ -- Sixty-five percent of enterprises are now using cloud technology, services and solutions as part of their IT infrastructure, accordin...
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    Shiraz@ShirazDatta.Com

  • Gartner’s Top 10 Strategic Technology Trends For 2015

    27 Oct 2014 | 6:00 am
    Gartner presented their top 10 strategic technology trends for 2015 at their annual Gartner Symposium/ITxpo 2014 held in Orlando earlier this month.  Computing Everywhere, the Internet of Things (IoT) and 3D Printing are projected to be the three most important strategic technology trends in 2015. 3D Printing Will Continue To Revolutionize Prototyping And Manufacturing  3D printing is forecast to reach a tipping point in the next three years due to streamlined prototyping and short-run manufacturing. Improving time-to-market, ensuring greater accuracy of highly customized products,…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    15 Oct 2014 | 11:24 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • Ideal Customer Experience

    16 Sep 2014 | 5:52 am
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Visual Side of Customer Service {Infographic}

    3 Sep 2014 | 5:52 am
    The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual. On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I…
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • How Businesses Can Size-Up Subreddits for Promotion

    Jesse Aaron
    31 Oct 2014 | 5:45 am
    Even with reddit climbing its way to the 10th most popular and trafficked website in the U.S. (43rd in the world), many businesses remain stagnant when it comes to interacting and contributing to the communities on reddit. Some companies simply don’t see the value or may feel confused/intimidated by the strange social mannerisms and passionately […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed),…
  • Connect the Online Dots with the Power of Google Plus

    Peg Fitzpatrick
    30 Oct 2014 | 5:45 am
    Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time. Let’s go through the […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. And her job.
  • China Social Media Marketing Opportunities on Douban

    Miguel Roberg
    29 Oct 2014 | 5:45 am
    Due to China’s enormous internet population many niche sites have been created. One of these niche sites is Douban. Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Miguel is passionate about marketing and advertising, currently lives in Beijing, China and is actively pursuing a career in the advertising industry. He is…
  • Why You Don’t Want Tsu Social Media?

    Wade Harman
    28 Oct 2014 | 5:45 am
    I’ve moved to yet another social platform. So Tsu me. This is no big announcement.  People flock to new social media sites all the time. But this move was different. Recently, I signed up for the Tsu social media site and was met with great reproach. People didn’t like it.  Even with a Tsu user guide. […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to…
  • 7 Ways to Host a Killer Contest on Pinterest

    Julia Campbell
    27 Oct 2014 | 5:45 am
    Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest! Pinterest contests are a great way to increase engagement and even get more sales. Contests have been shown to increase website traffic and will help build “buzz” and attention around your […] Author information Julia Campbell This monthly Pinterest column is contributed by Julia Campbell. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. A social media…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • LinkedIn High-Fives VS Nods

    Dave Delaney
    31 Oct 2014 | 8:40 am
    Photo from Flickr by John Wiechecki. What is the difference between LinkedIn endorsements and LinkedIn recommendations? Recommendations take time and effort to compose and are far more valuable than endorsements. Endorsements are like Facebook’s old poke feature. They are a quick and easy wait to nudge someone to say hello, like the poke button was. LinkedIn endorsements are a smile and a nod, while a recommendation is a hug or a high-five. LinkedIn endorsements are smiles and nods, while recommendations are hugs and high-fives.Click To Tweet - Powered By CoSchedule If you want to make…
  • NBN34 Taking a 30 Day Social Media Sabbatical with Jason SurfrApp

    Dave Delaney
    29 Oct 2014 | 1:00 am
    Jason SurfrApp (also known as Jason Sadler) is an entrepreneur, action taker, and unconventional marketer. He has been recognized by media outlets around the world including The Today Show, Wall Street Journal, Forbes, and CNN. Jason is a contributor to Inc., The Next Web, and Entrepreneur.com. He is also the author of Creativity For Sale: How I Made 1,000,000 Wearing T-Shirts and How You Can Turn Your Passion Into Profit. This is part 2 of my interview with Jason NBN 34 Show Notes Listen to part 1 of my interview here. Join the NBN Club today and meet over 90 smart minds who want…
  • Fresh Thoughts on How to Follow-Up

    Dave Delaney
    27 Oct 2014 | 11:03 am
    Why don’t we follow-up? I’ve written here before about how to handle that pile of business cards sitting on your desk weeks after a conference. The question is why does that stack remain there untouched? The opportunities to follow-up are countless. We should be following up after the conference, meeting, job interview, sales call, even chance encounters where you exchange business cards. Yet, so many of us procrastinate the follow-up until it is completely awkward to do so. In other words, we wait so long that we blow our chance. I’ve been thinking a lot about the art of…
  • A Terrible LinkedIn Mistake

    Dave Delaney
    23 Oct 2014 | 8:00 am
    Speaking for LinkedIn at LinkedIn Live. Photo by Shayleen Stuto at TechnologyAdvice. There is a terrible misunderstanding some company managers and owners are making about LinkedIn. The problem isn’t with the social network specifically, but rather, it is a problem with their misunderstanding of what LinkedIn is and how it works. I was reminded of this misconception recently, which sparked the idea of writing this article for you and hopefully said managers. I recently had the great honor of being the keynote speaker at the LinkedIn Live Conference in Nashville. Brian Huddleston and his…
  • NBN33 You Don’t Get What You Don’t Ask For with Jason SurfrApp

    Dave Delaney
    22 Oct 2014 | 1:00 am
    Jason SurfrApp (also known as Jason Sadler) is an entrepreneur, action taker, and unconventional marketer. He has been recognized by media outlets around the world including The Today Show, Wall Street Journal, Forbes, and CNN. Jason is a contributor to Inc., The Next Web, and Entrepreneur.com. He is also the author of Creativity For Sale: How I Made 1,000,000 Wearing T-Shirts and How You Can Turn Your Passion Into Profit. Talking about publishing, networking, and entrepreneurship. NBN 33 Show Notes Join the NBN Club today and meet over 90 smart minds who want to help you achieve your…
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    Social Media DDS

  • Once is Never Enough: Social Media Scheduling

    SocialMediaDDS
    27 Oct 2014 | 5:00 am
      I am always trying to help you to keep it simple when it comes to the social media presence of your business.  The problem with stressing simplicity is that the temptation is to take the concept too literally.  When I encourage you to follow the KISS principle I don’t mean for you to confuse KISS with […]
  • I Am, I Can

    SocialMediaDDS
    20 Oct 2014 | 5:00 am
      There’s a daycare center that I pass everyday on my way into work.  From the outside,  it looks like every other day care center I’ve seen.  Except for the name. The sign outside the center proudly announces the business name… I AM I CAN It may sound a bit hokey in this world of […]
  • Here’s to the Power of Email

    SocialMediaDDS
    13 Oct 2014 | 5:00 am
    Are you keeping current with the email information of your patients or customers?  If so, are you making use of your email list effectively enough?   In the hurry-up, get-on-board world of social media, we often forget one of the best forms of engaging with our customers.   Email! “Well we use email to remind […]
  • Rewarding Loyalty with Good Content

    SocialMediaDDS
    6 Oct 2014 | 5:00 am
      As small businesses, we try to find the best way to market our brand/business.  We may be utilizing the power of social media as part of our marketing strategy and putting time and effort into growing our online presence in the hopes of increasing traffic through our doors.  And that is great! It’s what […]
  • Let’s Get Real: How to be Authentic with Social Media

    SocialMediaDDS
    29 Sep 2014 | 5:00 am
        I don’t know about you but I am a big fan of authenticity in my life.  I look for my culinary experiences to be authentic.  I am drawn to books that incorporate authentic information thereby enriching the readers experience. And I am most certainly drawn to authentic relationships in my life.  Why then, […]
 
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    Joshua Swodeck

  • Be Irreplaceable

    swodeck
    29 Oct 2014 | 11:42 am
    As a branding/marketing specialist, I’m regularly asked to find creative ways to annihilate the competition, or least give them a run for their money. The easiest way to do this is to highlight what is uniquely yours, what makes you irreplaceable. Once you show up as a unique option in the sea of mundane mediocrity, you will be noticed. Not everyone will love that unique part of you, but the goal is not to get everyone to like you and follow you. The goal is the hunt down the consumers, the followers, the fans who will fall in love with your uniqueness and follow you to the ends of the…
  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
  • To Blog or Not to Blog

    swodeck
    6 Jun 2014 | 10:14 am
    The saying “Content is King” in marketing is more true than most would like to admit. But have we considered that the content we write actually makes us better. Pausing to conceptualize and effectively communicate a thought in two or three paragraphs pushes our intellect and our depth of understanding concerning ourselves and our brand. And for the most part…it’s free!
  • What is Value?

    swodeck
    30 Apr 2014 | 11:07 am
    I often point out to clients that value is not just about money. It’s about necessity. It’s about urgency. It’s about happiness. We all value different things. I remember when I was a child, growing up in a lower-income neighborhood of Miami, learning this lesson. Many of my friends, whose family were on government assistance and struggling to make ends meet, had many of the so called “luxuries” my family could never imagine providing. New Jordans, gold chains, Cadillacs, big TVs, and more. The issue for many of these families was not whether or not they could…
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    blog

  • A day in the life of user-generated content

    Rachel Eng
    29 Oct 2014 | 10:06 am
    If you are like most shoppers, you probably read online reviews or search social media to learn about a product before you purchase. Maybe you were researching your TV, the new restaurant down the street, an insurance company, or even a recipe you were thinking about making. You want to ensure that you are making a wise decision with where you spend your money (and time). However, do you ever wonder if all of that user-generated content is authentic? How does it get “approved”? Why do I feel like I see the same review on multiple sites? Are businesses actually reading reviews and…
  • Wine down Wednesday: An amateur’s guide to reviewing wine

    Rachel Eng
    22 Oct 2014 | 9:20 am
    Every once in a while, our Analytics team has a Wine Down Wednesday (or Thursday or Friday…) where we chat over a glass of wine either in the office or at the restaurant across the street for Happy Hour.  I’m no wine connoisseur, but I do like to sound like I know what I’m talking about when it comes to tasting my wine. I believe the name of the game is #fakeittillyoumakeit. The key here is knowing your wine vocabulary. Now I can’t tell you how wine is made, the different kinds of grapes, or where the wine comes from, but I can tell you how over 15,000 reviews describe wine, and thus…
  • Review volume & authenticity matter to online travel customers

    Erin Gentry
    21 Oct 2014 | 7:04 am
    Have you ever booked a hotel or rental property without getting a recommendation? I never have. I’m known for this too. In fact, my mom and brother exploited this habit of mine last summer while on a road trip, calling me when they were an hour outside of a city to find them a hotel. I was able to quickly make three hotel recommendations based on customer images, reviews, and price. Then, I lectured them on doing research beforehand so they are never stranded and know they are going to stay in a good hotel by booking ahead of time. Recommendations from friends and consumer reviews are how I…
  • Digital goldmine: Using data to strike it rich with consumers

    Lisa Pearson
    17 Oct 2014 | 9:02 am
    In a recent video “open letter,” Fast Company’s Jason Feifer issued a challenge to Facebook: “I will give you all of the data you want about me…and, in return, I want a screen full of ads that I actually want to see. Can you do that? I don’t think that you can.” His point is more nuanced, though, than simply pointing out that the advertising most of us see on Facebook—indeed, across much of the Web—often misses the mark of our interests. “Do not worry about these people collecting your data because, quite frankly, they have no idea what to do with it,” he says. There is…
  • Video: Bazaarvoice CMO Lisa Pearson at Advertising Week

    Brent Robinson
    15 Oct 2014 | 11:41 am
    On October 2nd, Bazaarvoice Chief Marketing Officer Lisa Pearson was invited to speak at Advertising Week. During the session, Jim Joseph, Chief Branding Officer for Cohn & Wolfe, sat down with Lisa to discuss the notion of  'frictionless commerce.' The title of this talk was Shopping in 2020: The Future of Connected Commerce. As we enter a new era in commerce, consumers have new expectations of their experience. In a word, they want it to be frictionless. To deliver truly frictionless commerce – a customer journey with no road blocks or inconveniences – businesses must focus on…
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    Building Social Bridges

  • 5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

    Ekaterina Walter
    20 Oct 2014 | 5:00 am
    Google’s new London office is due to open in 2016 – and the internet is already buzzing about what looks like one of the most VIP workspaces in the world. Mashable reports that it will have an open-air swimming pool, an indoor football pitch, a climbing wall and a roof garden – all in the very heart of London. Add to that free lunches and a design that allows employees to cycle right into the building to store bikes, as well as the major transport hub of King’s Cross station on its doorstep, and you will have some very happy Google staff. So why is this 5-star luxury so important to…
  • 5 LinkedIn Tips for B2B Brands

    Ekaterina Walter
    16 Oct 2014 | 5:58 am
    B2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company pages. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities. 1. Get connected: start a group LinkedIn claims its members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining a group, why not start your own based…
  • Do You Include A ‘Don Draper Clause’ In Employee Contracts?

    Ekaterina Walter
    14 Oct 2014 | 5:42 am
    I was backstage in Bucharest, Romania, after my keynote at a large tech conference discussing the challenges of building the culture of excellence with a few fellow speakers, when one of them proposed simply: “Highly suggest adding a Don Draper clause to your employee contracts.” “A Don Draper clause?” I asked, baffled. “Oh, absolutely,” replied Lexi Mills in her charming British accent. “Our employees love it!” Lexi is a Head of Digital at Dynamo PR, an award-winning PR and digital consultancy in London. The story that followed surprised and delighted me at the same time.
 
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    BSitko

  • Executing Quick Marketing Wins

    bsitko
    17 Oct 2014 | 4:30 am
    This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things…
  • In search of that shiny new penny

    bsitko
    10 Oct 2014 | 4:29 am
    Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will…
  • The most anti-industry multifamily post you will ever read

    bsitko
    26 Sep 2014 | 5:21 am
    This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while…
  • An Anonymous Donor acquires The Owl

    bsitko
    27 Jun 2014 | 5:27 am
    (June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. Make it rain. “I’m still counting all the funds. I do know that $2.3 million in Monopoly money will keep us playing for years to come.” ~ Bill Szczytko“It proves the point that we will really buy…
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    Sazbean

  • Sharing for Engagement on Twitter

    Sarah Worsham
    27 Oct 2014 | 7:00 am
    Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. It’s articles, listicles, photographs, infographics, videos, and so much more. Content is the key to engagement. No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’…
  • Tell Your Company Story through Your Blog: Here’s How

    Sazbean Team
    20 Oct 2014 | 7:00 am
    57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. You’ll be hard pressed to find a company who doesn’t agree that blogging can give business a boost. But not all blogs or content prove effective. Effective blogging strikes a balance between promotional, usefulness, fun and engagement. Take a look at a handful of companies with blogs that work. Whole Foods Whole Story Whole Foods has always been a…
  • Best Business Uses for Instagram

    Sazbean Team
    6 Oct 2014 | 7:00 am
    Short break for a small craft project… (Photo credit: sazbean) They say that a picture is worth a thousand words. But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. The right photo at the right time might be worth 10,000 words. Heck, a snap on a smart phone could carry the weight of War and Peace for your business, should everything work out right. The popular image-sharing app Instagram is an oft-overlooked opportunity for businesses hoping to connect with customers. While sponsored…
  • Customer Service Kings: 3 Strategies All Businesses Can Employ

    Sazbean Team
    23 Sep 2014 | 5:30 am
    Comcast profits were $1.99 billion for Q2 2014, up 15 percent from a year earlier, according to the company’s website. But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Block called to have his service cancelled, but was instead belittled for more than eight minutes by a retention agent. A few weeks later Youtube user Tim Davis uploaded…
  • Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

    Guest Post
    9 Sep 2014 | 6:00 am
    Image Courtesy of Youssef Rahoui on Flickr.com Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. These customers expect to be given something…
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    Kikolani

  • LXRSEO Review – Getting an Edge on Competitors in Search

    Kristi Hines
    14 Oct 2014 | 9:43 am
    You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving a good search engine rank is what it’s all about when it comes to online success. You probably understand well the case for SEO (search engine optimization). But what many individuals and companies are less clear about is how to optimize their sites. You can embark on a journey…
  • Blinkist Makes Sure You Always Have Time To Read Non-Fiction

    Kristi Hines
    17 Sep 2014 | 9:35 am
    Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? Blinkist is a catalog of non-fiction books summarized down to ‘blinks’, or key chapters, accessible on your desktop browser or via mobile apps. There are synopses for…
  • 7 Awesome eCommerce Platforms For Small Businesses

    Kristi Hines
    15 Sep 2014 | 9:30 am
    The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything? Most successful businesses today sell…
  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
  • How to Choose (and Use) the Best Tools for Your Business

    Kristi Hines
    5 Jun 2014 | 6:00 am
    I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always…
 
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    Cendrine Marrouat Photography

  • Hana, Maui

    Cendrine Marrouat
    28 Oct 2014 | 8:54 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • Alcázar of Seville, Spain

    Cendrine Marrouat
    25 Oct 2014 | 5:26 pm
    Original size: 3456 × 5184 pixels Buy the print at Fine Art America. Buy the merchandise at Redbubble.
  • Venice, Italy

    Cendrine Marrouat
    19 Oct 2014 | 9:45 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • Ars en Ré, France

    Cendrine Marrouat
    16 Oct 2014 | 9:33 pm
    Original size: 3648 × 2736 pixels Buy the merchandise at Redbubble.
  • Shadow trees

    Cendrine Marrouat
    16 Oct 2014 | 8:19 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
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    Financial Social Media

  • Transforming Employees into Online Brand Ambassadors

    RegEd
    28 Oct 2014 | 8:53 pm
    By Caitlin Zucal.   Employees and social media – too risky or an opportunity for success? Many companies are discovering that every single employee has the potential to become a brand ambassador — someone who draws visibility to their workplace and acts as an advocate for the company, both online and off. Social media advocacy in the workplace can lead to authentic relationships, boosted sales and positive branding. In order to help employees reach their online potential, here are three tips on how to transform employees into powerful brand advocates: Train Employees Not everyone is…
  • Avoid Scary Social Media Ghost Towns this Halloween

    Amy McIlwain
    23 Oct 2014 | 2:45 pm
    At Financial Social Media, we see it happen all the time. A new advisor comes in, deciding to jump on the social media bandwagon, all excited about creating an online presence. We set up sparkly new social media accounts and build a website to match their brand, everything goes live, and everyone is happy! The client decides they want to manage their social media within their firm, and does a great job creating new content and posting for a while, but then eventually lose interest or can’t find the time. Now they have resorted to the bare minimum…  Maybe they post on their…
  • Your Social Presence: Diamonds & What Happens on the Internet Are Forever

    Advisor Websites
    21 Oct 2014 | 12:26 pm
    Understanding Your Social Presence Back when it was more commonly known as the ‘World Wide Web,’ the internet was seen as an ‘other’ space, one that existed beyond the reaches of The Real World. What happened on the internet wasn’t to be taken seriously – it wasn’t real. Within the last few years this rather strange concept of what the internet ‘is’ seems to be changing, due in part the rise of social media. While some continue to miss the tweet, there is a growing consensus that what is said or done online has a direct and measurable impact on the physical, tangible world.
  • Measure the ROI of your Social Media Marketing Campaign [CHECKLIST]

    Katie Malone
    16 Oct 2014 | 9:07 am
      We hear it all the time… social media ROI is hard measure, but it is possible! When you run a new marketing campaign for your financial firm, whether it be a local/online event promotion or a lead-generating whitepaper give-away, there are ways to track your social media return on investment. Below is a checklist of metrics to measure on each social network to evaluate the value of your next social marketing campaign.   Author informationKatie MaloneDigital Marketing Director at Financial Social MediaKatie Malone is the Digital Marketing Director and Graphics Department…
  • Get Busy Living [digitally], or Get Busy Dying

    Victor Gaxiola
    14 Oct 2014 | 10:28 am
    Anyone familiar with the masterpiece movie “The Shawshank Redemption” with Tim Robbins and Morgan Freeman will remember this quote, with a slight modification. I added the “digitally”  to the title, and it’s what kept echoing in my head as I read the annual World Wealth Report released by Capgemini and RBC Wealth Management.  The annual report is an industry leading benchmark for tracking high net worth individuals (HNWIs), their wealth, and the global and economic conditions that drive change in the Wealth Management Industry. So why the quote? Well simply, if you check out…
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    Digital Royalty

  • How To Find The Perfect Social Software

    Nate Ludens
    28 Oct 2014 | 3:09 pm
    We joke sometimes in the Digital Royalty office about “The Perfect Social Media Software.” The joke usually goes along the lines of Sasquatch, Snipe Hunting, Cow Tipping or the Loch Ness Monster. Though there are very nice sales representatives up and down our inboxes claiming it exists – nobody’s ever actually seen it. To be clear: no third-party social software is perfect, and none of them are useless, either. Each have unique features, there’s wide variety in budgets, and some even have a bit of personality. We like those. Over the last five years, the third-party…
  • Let’s give ‘em something to tweet about

    Lauren Vosbein
    22 Oct 2014 | 3:52 pm
    Not too long ago I was traveling with a friend on her birthday. Hoping to help her make the best of it – and for a my own personal amusement – I planned to coerce the flight attendants into announcing my friend’s special day over the PA system, and maybe even sing. The plan was to capture it all on film and send it out on social where the rest of our friends could share the moment. About an hour into the flight, armed with an excuse to use the restroom and a good dose of gumption, I trekked to the back of the plane where the flight attendants gathered in the galley. To my…
  • Not A TLDR Type? MEDIUM is for you!

    Graham Kahr
    17 Oct 2014 | 12:48 pm
    As consumers take in more content daily than they ever have, there has been an arms race of sorts to make social engagement easier and simpler (see YO). While social platforms with limits like Snapchat, Twitter, and Vine continue to proliferate, where are users going for meatier pieces of content? Enter Medium. Twitter cofounder Ev Williams launched Medium for people to share ideas and stories that are longer than 140 characters. The folks at Medium crafted a beautiful platform with limited distraction and removing the idea of “friends” from the equation helps maintain…
  • Big Brands: You Have The Floor. Now Give It To Your Audience.

    John Schumacher
    10 Oct 2014 | 2:26 pm
    Marketing has never been just about the brands themselves. And brands are finally starting to realize it. Forward-thinking marketers are doubling down on storytelling with campaigns that put humans in the driver’s seat, while actual products and logos sit in the back. At the end of September, Starbucks launched their first-ever brand campaign with a series of YouTube videos called “Meet Me At Starbucks.” The premise: tell the stories of people all over the world who use Starbucks as a meeting space for the things that are important in their lives. Families, friends, clubs, and…
  • Hello Ello )

    Erinn Ray
    30 Sep 2014 | 11:27 am
    There’s a new kid on the social block and his name is Ello. The current version of the social network launched in April, but was privately used for the last year by a small group of only about 100 artists and designers. Invitations were opened up beyond this initial 100 in May. And then this article happened last week and people are flocking to Ello at a rate of 31,000 requests per hour! The invite only model has certainly driven demand, causing people to even sell Ello invites on eBay. With its minimalist black and white design, users can post statuses, change profile pictures, add…
 
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    Uncrunched

  • Abacus, The Expense Software Employees Love, Raises $3.5 Million

    Michael Arrington
    31 Oct 2014 | 6:46 am
    I hate expense reports. I do them once a year and I still hate it. Back when I had to do them monthly or have the finance department all over me I hated them twelve times as much. Abacus fixes all that. The company was founded by Omar Qari, Ted Power and Josh Halickman (Foursquare, Google, Etsy Venmo and other experience) and they launched earlier this year at Winter Y Combinator. You can read their launch post here. How does Abacus fix expense reports? When a company starts using Abacus, they link their bank account. Employees set themselves up in the app and also link their bank account.
  • Who’s Lying About Whisper?

    Michael Arrington
    16 Oct 2014 | 2:23 pm
    Separately, Whisper has been following a user claiming to be a sex-obsessed lobbyist in Washington DC. The company’s tracking tools allow staff to monitor which areas of the capital the lobbyist visits. “He’s a guy that we’ll track for the rest of his life and he’ll have no idea we’ll be watching him,” the same Whisper executive said. – The Guardian As far as I can tell from what The Guardian has alleged, and from Whisper’s denials, what happened is this: 1. When talking to potential partners, Whisper hypes its ability to track users so that those partners will know…
  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
  • Jason Kincaid’s New Book Is A Must-Read For Founders

    Michael Arrington
    9 Sep 2014 | 1:27 pm
    I had the pleasure of reviewing former TechCrunch writer Jason Kincaid’s new book The Burned-Out Blogger’s Guide To PR today for Techcrunch. It’s a must-have book for entrepreneurs, and laugh-out-loud funny. Read my review here, and buy the book here. Kindle only for now, but you can get a printed version in a couple of weeks.
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    BarnRaisers

  • Social media “show me the money.” 30 facts on revenue

    Rob Petersen
    27 Oct 2014 | 4:54 am
        83% of marketers indicate that social media is important for their business (Source: Social Media Examiner) 59% are using social media for 6 hours or more each week (Source: Social Media Examiner) 53% of social media marketers don’t measure their success (Source: Awareness Inc) These facts indicate most companies believe social media matters for business growth. They dedicate time, regularly, but don’t know if they are getting anything back. Does this sound like your company? Do you ask: Social Media “show me the money”? If you do, here are 30 facts on…
  • 10 best competitive intelligence tools from 10 experts

    Rob Petersen
    19 Oct 2014 | 5:11 pm
          Sun Tzu’s wisdom in The Art of War is as true today as it was in 500 B.C. Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors’ actions and events. If Sun Tzu were with us today, he would probably be using digital competitive intelligence tools to understand his adversaries. Which ones would he…
  • What makes a great SEO proposal? 11 ingredients

    Rob Petersen
    12 Oct 2014 | 6:43 am
    54% of consumers find a website through natural search (source: Forrester) 31% click through to the websites in the first position of natural search (source: MOZ) 95% of clicks to a website occur on the first page of nature search (source: MOZ) This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. This video from Search Engine Land explains what matters with simple examples. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles and…
  • 4 reasons value of Facebook Fans goes up but reach goes down

    Rob Petersen
    7 Oct 2014 | 8:11 am
        What goes up must come down according to Sir Issac Newton. But Sir Issac never had to buy Facebook advertising. The gravitational pull on Facebook is not quite as simple. According to Syncapse, who has measured the value of Facebook Fans since 2010, the value of a Facebook Fan went up to $174, an increase 28% in 2013 from 2010. Yet, the organic reach of Facebook went down at a greater rate to 6.53% per Fan according to TechCrunch. To understand, you should know Facebook measures reach in the following ways; Organic reach is the number of unique people, Fans or Non-Fans, who saw…
  • 10 studies show writing helps health and well-being

    Rob Petersen
    27 Sep 2014 | 3:00 pm
        This is my 239th blogpost. That may be more than some, but not as many as other bloggers I know. Like others, this blog began as an outlet for expression. I was starting a business. Like others who have followed this path, I said if not now, when. Only the when was in the midst of the worst recession since the great depression. This blog became a way of coping and putting values and beliefs out there when not much was coming in. Writing helped me through hard times. Circumstances improved. Today, this blog is one of our most valuable assets for a full service digital (digital,…
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    Windmill Networking is Now Maximize Social Business

  • How Businesses Can Size-Up Subreddits for Promotion

    Jesse Aaron
    31 Oct 2014 | 5:45 am
    Even with reddit climbing its way to the 10th most popular and trafficked website in the U.S. (43rd in the world), many businesses remain stagnant when it comes to interacting and contributing to the communities on reddit. Some companies simply don’t see the value or may feel confused/intimidated by the strange social mannerisms and passionately […] Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you may have guessed),…
  • Connect the Online Dots with the Power of Google Plus

    Peg Fitzpatrick
    30 Oct 2014 | 5:45 am
    Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time. Let’s go through the […] Author information Peg Fitzpatrick Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. And her job.
  • China Social Media Marketing Opportunities on Douban

    Miguel Roberg
    29 Oct 2014 | 5:45 am
    Due to China’s enormous internet population many niche sites have been created. One of these niche sites is Douban. Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Miguel is passionate about marketing and advertising, currently lives in Beijing, China and is actively pursuing a career in the advertising industry. He is…
  • Why You Don’t Want Tsu Social Media?

    Wade Harman
    28 Oct 2014 | 5:45 am
    I’ve moved to yet another social platform. So Tsu me. This is no big announcement.  People flock to new social media sites all the time. But this move was different. Recently, I signed up for the Tsu social media site and was met with great reproach. People didn’t like it.  Even with a Tsu user guide. […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to…
  • 7 Ways to Host a Killer Contest on Pinterest

    Julia Campbell
    27 Oct 2014 | 5:45 am
    Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest! Pinterest contests are a great way to increase engagement and even get more sales. Contests have been shown to increase website traffic and will help build “buzz” and attention around your […] Author information Julia Campbell This monthly Pinterest column is contributed by Julia Campbell. Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. A social media…
 
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    Heidi Cohen

  •  31 Advanced Blogging Tricks

    Heidi Cohen
    31 Oct 2014 | 3:00 am
    Are You Taking Full Advantage of These Blogging Tactics? It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba. Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.) Regardless of how long you’ve been blogging, you may need some help. Here’s why: Over 50% of businesses who’ve blogged for…
  • Is Your Business Tapping Into The Full Power Of LinkedIn?

    Heidi Cohen
    29 Oct 2014 | 3:00 am
    39 LinkedIn Business Tactics To Achieve Your Goals If you’re like many marketers, you may think of LinkedIn as a job seeker’s ghetto. But LinkedIn has evolved. Before we dive into LinkedIn business tactics, understand that LinkedIn is a powerful professional social media tool. LinkedIn tops the social media list for small businesses according to the UMass Dartmouth. Still not convinced about the power of LinkedIn to build your business? Check out this LinkedIn data: 1 in 3 professionals globally is on LinkedIn. 43% of them use mobile.  LinkedIn keeps business hours. The best time to…
  • Are You Missing These 5 Social Sharing Powerhouses?

    Heidi Cohen
    27 Oct 2014 | 3:00 am
    30 Social Share Tips To Increase Your Social Media Reach Want to increase your content’s reach on social media? Using a well-balanced social sharing approach is the next best thing to a viral social media success. Distributing content once on a given social media network is insufficient to reach most of your followers. By contrast, Guy Kawasaki shares his content 4 times over 8 hour intervals. Be like Kawasaki, approach your social media sharing strategically like a traditional media entity to provide your target audience multiple impressions of the same content over a period of time.
  • 27 Super Easy Tactics To Boost Your Twitter Strategy

    Heidi Cohen
    24 Oct 2014 | 3:00 am
    Twitter Tactics 201 Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart). This makes Twitter’s contribution difficult to track. Many marketers just set up a Twitter strategy and leave it on…
  • Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?

    Heidi Cohen
    22 Oct 2014 | 3:00 am
    2015 B2C Content Marketing Trends: Research and Charts Content is essential to B2C marketing in today’s always-on, information-filled world. 77% of B2C marketers use a content marketing strategy to consistently create and distribute information that provides value to a well-defined target audience, according to Content Marketing Institute and MarketingProfs’s 2015 B2C Content Marketing Trends. Given the preponderance of B2C marketers using content marketing, you’d think that they’d all be content wizards. But that’s not what 2015 B2C Content Marketing Trends reveal.
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    The Future Buzz

  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
  • Complaining About Cell Phone Usage Makes You Sound Ridiculous

    Adam Singer
    24 Oct 2014 | 12:14 pm
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale. Communication among smart, active people has never been better.But don’t tell that to some people nostalgic for a past that never actually existed, who seem to ignore all the barriers technology has broken down in communications and connection. What am I talking about? The anti-technology or altogether unhappy…
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data

    Adam Singer
    22 Oct 2014 | 9:24 am
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.I’ll quote just a quick bit from the article that gets at the heart of his argument. And by argument – isn’t actually an argument, it’s some random guy’s opinion (emphasis mine):Men’s facial hair can take three basic forms. You can be clean shaven. That’s fine. You can have stubble, meaning you haven’t shaven for a little while and a…
  • More Data Proves Our Thesis On Soda Being The New Cigarettes

    Adam Singer
    21 Oct 2014 | 1:14 pm
    Although this isn’t a health blog, I like to cover all types of future trends and make predictions on them. One such trend I’ve written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is killing you.In a post written last year I made the analogy that sugar will one day be viewed upon as we now view cigarettes. The comparison is simple: there was a point in society when smoking was an accepted social behavior and generally promoted everywhere, similar to how drinking soda is today. The only difference in this analogy is…
  • Dear McDonald’s: No One Wants To See How The Sausage Is Made

    Adam Singer
    13 Oct 2014 | 1:40 pm
    I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is created in a laboratory / factory.The previous example was the gag-worthy chicken goop. The latest was one I stumbled upon was just released today. They’re apparently paying (ex) Mythbuster Grant Imahara as their new celebrity corporate shill, who goes inside of a McDonald’s beef supplier to show you how their…
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    SPEAK SOCIAL BLOG | we get people talking about your brand

  • Brad Bogus’ Guest Interview on The Creative Web Podcast

    Stephanie Bogus
    22 Oct 2014 | 11:50 am
          The post Brad Bogus’ Guest Interview on The Creative Web Podcast appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • The Speak Social Mission has a New Home!

    Stephanie Bogus
    16 Oct 2014 | 11:35 am
        Welcome to the new Speak Social office. https://t.co/Vxysr7sjYb — Andy Gonzalez (@GoGoGonzilla) September 29, 2014 The post The Speak Social Mission has a New Home! appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign

    Andy Gonzalez
    12 Sep 2014 | 1:17 pm
    Back in the day, when you needed to spread the word about your business, you sent out a good ol’ fashioned Press Release. It was the media that had the power to “reach” the masses, and you needed them to make sure your message was heard. Well in 2014 you still need the media, and … The post Traditional PR Lacks Trackability, but is still Necessary for a Successful Campaign appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Au revoir, West Anderson Lane

    Brian Kendall
    17 Jun 2014 | 11:08 am
    “The house you were born in.” It’s a romantic sentiment that equates to an eternal fondness for the place where one takes his or her first breath of life. One visits the place later in life, perhaps during one’s mid-life crisis, and the memories of where one learned to walk, talk and chew with his … The post Au revoir, West Anderson Lane appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
  • Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport

    Brad Bogus
    20 May 2014 | 2:20 pm
    The biggest challenge in measuring the impact of marketing is drawing the line between advertising and sales. It’s the illusive dragon that most companies continue to chase. Unfortunately, like a mythical creature, you will never find a perfectly defined path between your sales and marketing. This is especially true of companies utilizing the Last Touch Attribution … The post Measuring Customers with ‘Last Touch Attribution’ is like Sharing Vacation Photos of only the Airport appeared first on SPEAK SOCIAL BLOG | we get people talking about your brand.
 
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    My Community Manager

  • #CMGRHangout presents: Managing Community Conflicts & Controversies (Storify)

    Sarah Mordis
    31 Oct 2014 | 12:31 pm
    How often are we taught to never talk about religion or politics? All the time, right? The obvious reason for this is that almost everyone has an opinion in these categories cause quite a bit of controversy, which often leads to conflict. For some, there is nothing spookier than conflict.[View the story "#CMGRHangout presents: Managing Community Conflicts & Controversies" on Storify]The post #CMGRHangout presents: Managing Community Conflicts & Controversies (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Managing Community Conflicts & Controversies (Preview)

    Sherrie Rohde
    30 Oct 2014 | 7:19 pm
    How often are we taught to never talk about religion or politics? All the time, right? The obvious reason for this is that almost everyone has an opinion and opinions in these categories cause quite a bit of controversy, which often leads to conflict. For some, there is nothing spookier than conflict.In her article How to Handle Conflict and Controversy in Online Communities, our panelist Katie Bapple points out that avoiding this conflict is actually isolating and that to truly create human bonds and create strong community interactions, the “solution is to handle the matter…
  • #CMGRHangout presents: How to Handle the Holidays in Your Community (Storify)

    Sarah Mordis
    24 Oct 2014 | 12:53 pm
    Every time a holiday hits we see brands shamed across the net. With Thanksgiving, Christmas, Halloween, New Years, Hanukkah and so many others approaching, how do you know when it’s appropriate for you to start the conversation and what do you say? Check out what our panel had to say on the topic.[View the story "#Cmgrhangout presents: How to Handle the Holidays in Your Community" on Storify]The post #CMGRHangout presents: How to Handle the Holidays in Your Community (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: How to Handle the Holidays in Your Community (Preview)

    Sherrie Rohde
    23 Oct 2014 | 5:19 pm
    Every time a holiday hits we see brands shamed across the net. With Thanksgiving, Christmas, Halloween, New Years, Hanukkah and so many others approaching, how do you know when it’s appropriate for you to start the conversation and what do you say? Interestingly enough, when I did a google search on “how should community managers handle holidays,” the only thing I found for a few pages was a question from Sprout Social on their Facebook page asking if brands shut down their social teams for the holiday or split shifts.After modifying my search, I found another article on…
  • How to Cultivate Passionate Communities with Strong Brand Ambassadors

    Kimbe MacMaster
    22 Oct 2014 | 8:01 pm
    Passion. It can be the tiny spark that lights the cozy, crackling fire that warms you up on a fall day or the fuel that turns that comfortable fire into a full-blown, roaring, out-of-control, house fire.In community management, passion can bring your community to the next level, making it more engaging and a more interesting place for members to visit, but it can also be dangerous. Passion can turn healthy discussions into edgy debates or excited community members into irate visitors.Jeremiah Owyang defines passionate communities as: “one that contains highly focused brand and lifestyle…
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    Shoutlet Blog

  • How 3 Brands Are Brewing Up Halloween Social Media Results

    Kara Martens
    30 Oct 2014 | 7:53 am
    It’s that time of year: The season where vats of candy, costume parties, and an obsession over anything with “pumpkin spice” are just part of the fun. They are also part of consumer spending. The... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • A Checklist for Your Holiday Social Media Plans

    Kara Martens
    28 Oct 2014 | 6:39 am
    Once the Halloween costumes are packed and the parties wind down, the countdown to the holiday season begins. For retailers, it’s a countdown to the moment they flip the switch on their holiday... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • Build a Winning Social Customer Care Program in 5 Steps

    Emily Zei
    23 Oct 2014 | 7:00 am
    In today’s hyper-connected world, it’s easier than ever for consumers to voice their experiences with a brand. Whether good or bad, your customers can reach into their pockets and connect to your... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • Practical Ways Social Data Can Immediately Benefit the Enterprise

    Kara Martens
    16 Oct 2014 | 7:26 am
    As social marketers we’ve been focused on drumming up engagement, building relationships, and creating experiences in social campaigns that boost awareness and reinforce loyalty – important work... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
  • The Truth About Social Customer Care — 5 Stats You Can’t Ignore

    Emily Zei
    15 Oct 2014 | 6:56 am
    In a world where one bad experience is 140 characters away from costing you customers, ignoring feedback — negative or positive — is not an option. Gone are the days when customers are willing to... Intrigued? Click the headline to read more of this post on the Shoutlet blog.
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    The Technology Cafe

  • VIDEO: Pavlok: The Wearable That Shocks You

    Samir Saleem
    31 Oct 2014 | 1:59 am
    Becky Worley tests out a shocking new motivator. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Pavlok: The Wearable That Shocks You appeared first on The Technology Cafe.
  • VIDEO: Recent unmanned launch failures

    Samir Saleem
    29 Oct 2014 | 9:59 pm
    As SpaceX founder Elon Musk once said, “rockets are tricky.” From Russia to India to the United States, PostTV looks back at a few recent launch failures that harmed no one, yet taught engineers a lot. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Recent unmanned launch failures appeared first on The Technology Cafe.
  • VIDEO: High-end dining for a new generation

    Samir Saleem
    29 Oct 2014 | 3:00 pm
    Yahoo News and Finance Anchor, Bianna Golodyrga, pulls up a chair for dinner at a Dinner Lab pop-up restaurant, a new company hoping to change the way Americans view fine dining. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: High-end dining for a new generation appeared first on The Technology Cafe.
  • VIDEO: Taking The Sony Xperia Z3v Underwater

    Samir Saleem
    24 Oct 2014 | 4:01 pm
    Find out what happens when you put the Sony Xperia Z3v’s waterproof ability to the test. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Taking The Sony Xperia Z3v Underwater appeared first on The Technology Cafe.
  • VIDEO: Commute like George Jetson

    Samir Saleem
    24 Oct 2014 | 4:01 pm
    The flying car is no longer science fiction, but it’s not likely to put minivans out of business. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Commute like George Jetson appeared first on The Technology Cafe.
 
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    App Development Company » Blog

  • Social Cubix’s Top 7 App Picks – October Issue #2

    Umar Khan
    30 Oct 2014 | 3:40 pm
    If we only had a nickel for every killer app that rolls out each month, we’d be sitting on top of a gold mine.. well, almost! Just a few days back we unveiled the very first issue of our select app picks for October. Here is issue #2 of another top 7 mobile apps that make living simply fun. Flight Tonight: Last Minute Trips to anywhere – iOS Do you get a kick out of doing spontaneous last-minute type of stuff, for reasons known only to yourself? Maybe you just recalled your anniversary, and the wife won’t let you off the hook so easily; you need to get a super-awesome gift, pronto.
  • Age of Mobile Payments – Is Apple Pay Totally Worth it?

    Umar Khan
    28 Oct 2014 | 11:27 am
    How does the idea of purchasing Apple products through your iPhone and thumbprint sound? Over the years, Apple’s technological marvel has combined several independent devices including cameras, GPS systems and music players, all in one refined in-your-pocket package. Apple is yet again at the forefront of innovation with a new payment service that lets you buy products at over 220,000 shops or within apps, using your hi-tech hand-held gizmo. The real question every buyer must be weary of is whether it poses any security risks at all, given the recently “leaked” celebrity photos debacle,…
  • Social Cubix’s Top 7 App Picks – October Issue #1

    Umar Khan
    20 Oct 2014 | 2:00 am
    At Social Cubix, we quite simply love apps that are fun to use, make lives easier, and just make getting through the work day tremendous fun. We’ve been bringing you the latest stuff on apps for quite a while now, and here is our very first bi-monthly issue of October’s top mobile apps you just gotta have. Push – iOS Want to turn your phone into a highly personalized news source? Most folks have a bunch of social media apps whose sole purpose is to send notifications to locked screens on a daily basis. Push lets you aggregate notifications from a variety of news sources, and curate…
  • 10 Super Duper Features We Simply Love about iOS 8

    Umar Khan
    15 Oct 2014 | 2:49 am
    The new iPhone 6 and Plus model has folks huddled up and buzzing away in every tech corner.. All iPhone 4 and post-iPhone 4 builds will be getting a taste of the new iOS 8. If Apple’s already rich party-app ecosystem weren’t enough to please your senses, major improvements are heading your way. Let’s take a look at ten iOS 8 features that are taking your iPhone experience to a new level of exciting possibilities. Type at Your Pace Why should Android users only get to choose the type of keyboard they use? Download Apple’s keyboard which lets you choose exactly how you want to type. The…
  • 5 Great Ways to Design Your App for Today’s Tech-savvy User

    Umar Khan
    14 Oct 2014 | 4:45 am
    Creating a great app is a lot like engineering an automobile: it involves great attention to detail to ensure all moving parts are grinding away smoothly in unison. Every time users download apps for their preferred Smartphone, all they want is to make life easier in some shape or form, a means or gateway to fewer complications, and getting more done in less time. However, most of us app users end up getting disappointed. Why? Many developers are not really on the same boat when it comes to getting the basics of user-experience right. The next-gen user does not believe in app fandom, and is…
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    Geeks Zine

  • Download Free Halloween Monster Illustration – Free Halloween Art Design

    Kiran
    21 Oct 2014 | 9:08 am
    Today we are sharing a free Halloween illustration with our users. This is a cute Kitty monster for Halloween. Feel free to download this Halloween illustration freebie on your website, print it for commercial use or use it in your other design work. Read more: Download Free Halloween Monster Illustration – Free Halloween Art Design
  • JQuery Infinite Scroll within a DIV Without Pagination

    Moazam
    9 Aug 2014 | 8:58 am
    I got a task today to add an infinite scroll within a DIV without pagination. I checked several JQuery plugins but none of the plugin fit on my requirements. So, I decided to write a small hack. Here is the code: Few Notes Change this code divPlacement -= 300; if you to load contents before […] Read more: JQuery Infinite Scroll within a DIV Without Pagination
  • Top 5 Games Based On Black History

    Godfrey Wambani
    12 Mar 2014 | 5:31 am
    Video games go beyond just fulfilling entertainment needs. There is a touch of reality as seen in the Black History games. The games are considered educative as they turn back the hands of time to give you a test of history. Read more: Top 5 Games Based On Black History
  • Collection of Free WordPress Bootstrap Admin Themes Collection to Download

    Moazam
    6 Mar 2014 | 9:00 am
    Because of its popularity its also being used by NASA and in CNBC. Today we are sharing a number of free WordPress Bootstrap admin themes for download. Read more: Collection of Free WordPress Bootstrap Admin Themes Collection to Download
  • Classic Titles That The Video Game History Has Cruelly Overlooked

    Christopher Austin
    20 Feb 2014 | 7:40 am
    2013 was an epic year for gamers all around the world. I was over excited about the release of Battlefield 4. I have spent hundreds of hours playing Battlefield 3 and I don’t think there’s a single map I haven’t played yet or a single vehicle I haven’t gotten in yet. It was legendary. Well, […] Read more: Classic Titles That The Video Game History Has Cruelly Overlooked
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    EarnedWeb | Digital Business + Strategy

  • How Marc Benioff convinced me to buy a Fitbit?

    Bilal Jaffery
    26 Oct 2014 | 11:19 pm
    This is a lighthearted story of how social media influences consumer behaviors and accelerates sales. Also a proof point and validation of why executives need to be on social and have a personality. (Hint: No ghost writing, scheduled tweets etc.) At the verge of Fitbit’s new activity tracker launch last year, like most addicted to […]
  • True Passion is Contiguous

    Bilal Jaffery
    14 Oct 2014 | 6:44 pm
    True trait of a leader is to invoke and inspire others to join in a movement.  The ability to communicate, influence and persuade others to do things is indispensable to everything one accomplishes in life. Check out how a Celtics fan, Jeremy Fry, shows his passion and leadership by truly being part of a moment. […]
  • Is your self-worth defined by your likes/follows?

    Bilal Jaffery
    9 Oct 2014 | 5:43 pm
    How you use internet and the social web depends on you. The time we spend on social networks can be a waste, or it can make us smarter, connected, empathetic, and aware. It can amplify the good as well as the bad. You can use it to form deep emotional connections or ignore the person […]
  • Where is your media buy cash best spent? 

    Bilal Jaffery
    7 Oct 2014 | 9:53 am
      On Facebook, click-through ratios (CTRs) and share of spend is dominated by News Feed ads, despite a declining CTR for mobile feeds, says a Social Bakers report. Accordingly, advertisers are shifting more and more spend to the News Feed, resulting in higher costs per click (a 40% rise for desktop News Feed ads versus Q1). […]
  • This is how Jerry Seinfeld Won the Internet

    Bilal Jaffery
    3 Oct 2014 | 9:35 am
    The whole internet is buzzing with Seinfeld’s brutally honest acceptance speech on Soulful Materialism. “I love advertising because I love lying.” Jerry Seinfeld was given an honorary award at 55th Annual Clio Awards. The Awards are defined to be, “world’s most recognized international awards competition for advertising, design, digital and communications”. Naturally, he began his […]
 
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    Social Web Thing

  • Customer Experience is The Future of Marketing

    Ben Cotton
    17 Oct 2014 | 4:57 pm
    What is a brand? Is it what an organisation says or is it made up of what people think, feel and most importantly, experience? I believe it’s the latter. On the face of it, this may not seem revolutionary, but I disagree — adopting a marketing-led mindset promises to change how we think about business and organisational design. Most meaningful brand experiences do not happen when you’re browsing online, watching TV or reading a newspaper. They happen, when you’re using a product, talking to a sales rep or listening to a customer service agent. While marketing campaigns make the…
  • 5 Ways to Achieve Inbox Zero

    Ben Cotton
    14 Oct 2014 | 12:25 am
    Inbox Zero: two tiny words that represent the pinnacle of personal technological accomplishment. We receive so many emails every day that if we don’t check them for a few days they can pile up and make our lives a nightmare when we try to sift through them to find the ones we do actually need to read. From promotional emails from all of the providers (and their third parties) that you signed up to access free WiFi on your phone, to offers and reminders from online retailers, your inbox can quickly become overwhelming – and that’s without work, personal messages and random spam that…
  • Reflecting on Five Years of Blogging & Working: Looking to the Future [PART 5]

    Ben Cotton
    10 Oct 2014 | 1:00 am
    In November 2013 I started at Indeed, the world’s #1 job site. Although, I’ve been working in various content roles for the last decade, this was my first pure content marketing position. My job is to develop content that raises awareness of Indeed, helps generate leads for our sales team and improves retention of existing clients. There’s a lot of discussion around whether content marketing overlaps PR, and while I would say there’s similarities and we share many of the same tactics, our goals are often different. A content marketer wants to raise awareness so people do (buy)…
  • Reflecting on Five Years of Blogging & Working: Going it Alone [PART 4]

    Ben Cotton
    9 Oct 2014 | 1:00 am
    In August 2012 I joined Chill Insurance, Ireland’s fastest growing insurance broker. The role was newly created and I had the opportunity to run a team — albeit a team of one. It was an exciting time with more responsibility and the chance to learn about a new industry. The team structure was new to me too. I worked with an experienced sales and marketing director, two marketing executives and an SEO, design and lead generation expert, Jim Durrant. It was a departure from the large agency environment I had been used to. Not only was I moving to a much smaller team, but my…
  • Reflecting on Five Years of Blogging & Working: The Emerald Isle [PART 3]

    Ben Cotton
    8 Oct 2014 | 1:00 am
    Living and working in Dublin has been a whole lot of fun, but the recession hit the Emerald Isle a lot harder than London — I went from the buzzing London PR scene to the retrenching and spluttering Dublin one. It was a big shock, but I was delighted to simply be there and grateful to have a job. And I always will be. To recap quickly, the Edelman team kindly allowed me to move to its Ireland office. I had a unique arrangement in that I would work remotely from Dublin for the London team four days a week, and the remaining day I would work with my new Irish colleagues. This arrangement…
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    Pro Blog Service

  • Screw the Long-Term Strategy! Smart Content Marketing is Agile

    Erik Deckers
    23 Oct 2014 | 10:00 am
    Screw the Long-Term Strategy! Smart Content Marketing is Agile There’s an old story about an architect who was hired to design an entire campus of buildings surrounding a large empty quad. When the buildings were done, the administrators asked the architect to lay out a series of sidewalks between buildings. He decided to wait instead. As he waited, people walked between the buildings, finding their own way, eventually wearing the most efficient paths into the grass. Then the architect had the sidewalks installed on the paths the people had made, saying they were more efficient and…
  • Five Steps for Surviving Google Authorship’s Death

    Erik Deckers
    14 Oct 2014 | 5:00 am
    Five Steps for Surviving Google Authorship’s Death I was pretty pissed when Google canceled their much-loved Authorship. For one thing, they did it less than a week before an advanced content marketing seminar I was leading, which killed about 25% of the entire presentation, which sent me scrambling for another solid 15 minutes. I mean, I had a great graphic with Chuck Norris, bacon, and a cartoon of a bear riding a shark, and They. Killed. It. Second, this was the one thing that was going to make honest writers out of all the meh-diocre hacks and spammers. Rather than allowing…
  • Five Lazy Words To Cut From Your Marketing Copy

    Erik Deckers
    30 Sep 2014 | 5:00 am
    Five Lazy Words To Cut From Your Marketing Copy Many marketers suck their readers into the bog of humdrum with over-used words and industry jargon, hoping no one will notice they’re just coasting on properly spelled words and grammatical sentences. It’s a sign of writing laziness to trot out the same old phrases and buzzwords, using them just one more time, in the hopes of getting out of yet another copywriting jam. These words aren’t even buzzwords anymore. They’ve had the buzz driven right out of them. They’re words that every good copywriter must stop using if…
  • Louisville Digital Association’s 6th Annual Digital Media Summit Schedule

    Erik Deckers
    26 Sep 2014 | 11:41 am
    Louisville Digital Association’s 6th Annual Digital Media Summit Schedule I’m very proud to be one of the speakers at the 6th annual Digital Media Summit in Louisville on October 16. it’s a single day event held in Frazier Hall at Bellarmine University, and it’s sponsored by the fine fols at Brown-Forman and Bellarmine University’s School of Communication. You can get tickets here. With the tagline, Improve your business and marketing through technology, several of us will be talking about how to do social media marketing better, including my two co-authors,…
  • What “Write Drunk, Edit Sober” Means

    Erik Deckers
    19 Sep 2014 | 5:30 am
    What “Write Drunk, Edit Sober” Means I have to correct a long-running bit of misinformation I’ve passed on for the last several years: Ernest Hemingway did NOT say “write drunk, edit sober.” This is something I’ve said in my talks on writing, and it’s one of my most popular tweets of the day. My Klout score will jump two points after a good “write drunk, edit sober” slide. Except, it does not appear that Ernest actually said it. Peter De VriesIt may have been said by noted American novelist Peter De Vries, the author of The Blood Of The…
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    Follow Me Fitter Blog

  • Continuing Education Courses for Fitness Professionals

    Gil Admin
    24 Oct 2014 | 5:57 pm
    Even if you have undergone fitness trainer qualification leading to the award of recognised fitness certifications, you should earn a minimum of 20 Continuing Education Credits (CECs) every couple of years to keep your registration with Fitness Australia alive. Over 900 programmes offered by various institutes and professional bodies are approved by Fitness Australia for CEC credits. The allocation of CECs is dependent upon the duration and quality of an education programme. CEC Courses Available Personal trainers have the opportunity of selecting from a wide variety of continuing education…
  • Reasons Why Women End up With Belly Fat Post 30

    Gil Admin
    4 Aug 2014 | 6:41 am
    Women the world over are never happy with aging. The fear of putting on weight with age, getting wrinkles and losing their youth hounds them for years. However, if you understand why these things happen then it is easier to deal with it or maybe even try to ensure it is delayed as much as possible. On the same note, it is also important to keep in mind that certain changes will take place irrespective of what you do because it’s the law of nature. When it comes to belly fat though, here’s why most women after 30 have more difficulty in dealing with or facing the bulge. Lower Metabolic…
  • Common Exercises That Help You Recover After a Fracture or Sprain

    Gil Admin
    23 Jul 2014 | 1:28 pm
    It is no secret that people who suffer a fracture or sprain require complete bed rest for a period of a month itself. The duration will depend on the extent of the injury. Severe fractures may require more time to heal while normal sprains may take up to three weeks. Either way, once your cast or bandage is removed, it is important to start some kind of exercise so that your muscle, ligaments or bone heal faster. You cannot begin your old exercise routine immediately because you will have to give your body time to get used to physical activity again. But certain light exercise with a group…
 
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    Clixto7

  • You’ll really hear it here first in music app for unsigned bands

    Robot
    1 Nov 2014 | 1:37 am
    It takes a special kind of optimist to bet their own money on whether there’s a big enough audience out there to support a discovery app for music videos by unsigned and emerging bands Turns out Amman Ahmed, founder of Rormix, is exactly that kind of believer. “The majority of people, especially in the venture-capital and investor scene, get kind of put off by the music industry,” said Ahmed, speaking by phone earlier this month regarding the run-up to the Manchester, UK-based startup’s launch, back in April See also: 33 Musical Earworms You Can’t Escape…
  • Andy Rubin exits Google: Where are the robots?

    Robot
    31 Oct 2014 | 1:48 pm
    “The future is looking awesome!” Andy Rubin tweeted almost a year ago. Back then, it was Google had just acquired yet another robotics firm for Rubin, the founder and former head of Android, to run as part of Google’s Robot Initiative (hence the tweet). Almost a year later, Andy Rubin has yet to tweet again (about anything) — and has, with little fanfare, exited Google Which leaves me with just one question: Where are my freakin’ Google Robots, Andy? Thus far, the Google robot legacy has been one of frustration. For the better part of a year, I watched as Google…
  • What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

    Robot
    31 Oct 2014 | 8:52 am
    Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers’ intent—what we mean to search for, even if that’s not exactly what we search for. How in the world do they do this? It’s incredibly complex, but in today’s Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected in search. For reference, here’s a still of this week’s whiteboard! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking topic…
  • How — and how not — to travel for running races

    Robot
    31 Oct 2014 | 1:59 am
    More than 50,000 runners are expected to travel to New York City this Sunday for the marathon. If you’re one of them, or if you’ve ever traveled to compete in an athletic event, you know that there are a lot of ways things can go wrong. You’re staying in an unfamiliar place, eating unfamiliar food and sleeping in an unfamiliar bed. See also: 7 Travel Tips for Road Warriors Many runners have two approaches to competing in a foreign land: They either try to replicate their conditions at home as closely as possible, or they say screw it and run the race for fun, using traveling…
  • Seth Rogen reportedly nabs Steve Wozniak role in Steve Jobs film

    Robot
    30 Oct 2014 | 2:10 pm
    Aaron Sorkin’s upcoming film about former Apple CEO Steve Jobs has reportedly found its Steve Wozniak: Seth Rogen. The news, first reported by Variety on Thursday, comes just one week after Sorkin confirmed that Christian Bale will portray Jobs in the Sony Pictures film, which is based on Walter Isaacson’s biography of the late tech luminary. See also: Aaron Sorkin on the Steve Jobs Film: He’s Part Hero, Part Antihero Sony did not immediately respond to Mashable‘s request for comment about the casting report, but Rogen is no stranger to working with Sony. He previously…
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  • GMail iOS App 3.1415926 with iPhone 6 Support Released

    Mohamed Rafiq
    7 Oct 2014 | 6:00 am
    GMail team today has released an updated version 3.1415926 of its popular iOS mail app with support for the new iPhone 6 and iPhone 6 Plus phones. GMail iOS Mobile App 3.1415926 New Feature Support for iPhone 6 Support for iPhone 6 Plus Install or Update the iOS mobile app from App Store.The post GMail iOS App 3.1415926 with iPhone 6 Support Released appeared first on Google Plus News.
  • Google+ Android App Version 4.6.0.76970369 Released

    Mohamed Rafiq
    6 Oct 2014 | 10:12 pm
    Google+ Android team has released an updated version of the android app with couple of important new features. Google+ Android App 4.6.0.76970369 Two New features Now Stream Photos, Videos and Links to your TV directly from your Google+ App Edit Auto Awesome Movies on your device Besides above new features there are other performance improvements and bug fixes. Install or Update Google+ app from Play Store. Try out the new features and share your thoughts through comments below. Popular termsgoogle 4 6 0 76970369google sebelum versi 4 6 0 76970369vercion 4 6 0 76970369The post Google+…
  • Google Doodle Today Welcomes Autumn 2014

    Mohamed Rafiq
    22 Sep 2014 | 10:38 pm
    Google Doodle today in the US welcomes the start of Autumn season (also know as Fall) for 2014. If you visit Google.com today in the U.S. you’ll be greeted with a beautiful and nice animated Google doodle that welcomes the First day of Autumn season i.e 23rd September 2014. Find below a recording video of the entire doodle animation. Google Doodle in US for Autumn 2014 Video Check it out by visiting Google.com!The post Google Doodle Today Welcomes Autumn 2014 appeared first on Google Plus News.