Social Media

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  • Social Media Business Consultant Shares Inspiring Message

    The Blog of Matthew Loop
    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
  • Top 10 social media tools for pro marketers

    Socialmedia.biz
    Guest
    15 Sep 2014 | 5:02 am
    Mention, Zapier & Swayy should be in your marketing arsenal Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Megan Totka Chief Editor, ChamberofCommerce.com With so many tools and strategies for social media out there, it can be hard to know where to start. If you’re looking for a way to refine the possibilities, this list focuses on social media tools that marketing professionals are using successfully to get more from their social marketing. These tools range from free to paid,…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    Media Culpa
    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
  • 8 Tips for Managing a Social Media Crisis

    Pamorama | Social Media Marketing Blog
    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

    prTini
    Heather Whaling
    5 Sep 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore The Dangers of Cause Marketing Want to Go Viral? It’ll Take a Lot More Work Than You Think Since You Can’t Manipulate Time, Try These 13 Time-Saving Tips Instagram: How the Must-Have App Became the…
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    Canva

  • How To Choose Perfect Font Palettes

    Julya Buhain
    22 Sep 2014 | 5:00 am
    How do you know which fonts to use? Picking the right font palette can supercharge your designs. Creating font palettes is as simple as choosing a font for your title, subtitle and body text. Using fonts that compliment your design takes a design from good to great. Here are some key tips on setting up a fantastic font palette. 1 Set Tone with Mood and Type Different fonts will appeal to different audiences. Always think about who the design is for. For example, Economica might be too serious for a 7 year old’s birthday party but ‘Crafty Girls’ is too playful for an office memo.
  • New Type Features – And How to Use them

    Poppie Pack
    18 Sep 2014 | 3:00 am
    Want to learn more about the world of design and take your skills to the next level? Give them some nuance and start exploring the world of typography!  Something the untrained eye may not choose to consider is the artistic significance of the space between letters (letter spacing or tracking) and the space between lines of text in graphic design (line height or leading). Mastering these techniques can be challenging, so to fast-track you on your way to becoming a design pro, Canva is thrilled to introduce two powerful new features: letter space and line height tools! Glossary Since you…
  • 10 Tips to Boost Your Reach With Album Cover Design

    Anna Guerrero
    17 Sep 2014 | 3:00 am
    Are you an artist or DJ uploading original sounds to SoundCloud, a new band releasing your first signed album, or a seasoned public speaker hoping to take your podcast to new heights? If so, you’ll be no stranger to the task of self promotion. Album covers are often the first point of contact between listeners and your music or audio. But, if you’re like many artists who are either pressed for time, or cash, and want an easier way to design an album cover – Canva has great news! We’re incredibly excited to announce the launch of a new library of pro album cover layouts, which…
  • 5 Fall Inspired Color Palettes

    Julya Buhain
    16 Sep 2014 | 3:00 am
    Fall is here! ‘Tis the season for crunchy leaves, sweaters and pumpkin spice lattes. When it comes to design, you need to make sure your brand stays on top of seasons and holidays. Show your audience you’re paying attention and are on top of the freshest trends. Color is a good way to stay on track. Put a Fall flair on your design with these color palettes! 1 Warm Up Your Design Brick Red (#C2453B), Sunflower (#FFE645), Pottery (#ECC66E) and Chocolate (#B25641) Warm tones are colors in the shades of yellow, orange, red and brown. Warm tones are colors we associate with things…
  • Canva Shortcuts Infographic

    Peg Fitzpatrick
    15 Sep 2014 | 5:30 am
    Creating great designs just got a little easier! We’ve created an infographic of Canva shortcuts for you to enjoy and use as a design resource.   We hope these tricks will help you design some amazing graphics for your blog, small business, classroom, or wherever you need a little bling. We know that you don’t have a lot of time – who does? So working smarter with keyboard shortcuts will help you get more done and maybe help improve your graphic design skills a little as well. You can grab the embed code below the infographic to add it to your own blog post. You may…
 
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    Social Media Examiner

  • How to Increase Your Facebook Conversions Using Google Analytics

    Antonio Calero
    22 Sep 2014 | 3:00 am
    Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans [...]This post How to Increase Your Facebook Conversions Using Google Analytics first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Find Hidden Social Media Referral Traffic With Google Analytics

    Nathan Mendenhall
    22 Sep 2014 | 2:00 am
    Do you know where all of your social traffic is coming from? Want more detailed information on social media referral traffic? The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything. In this article you’ll discover how to create custom URLs [...]This post How to Find Hidden Social Media Referral Traffic With Google Analytics first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook Alters News Feed: This Week in Social Media

    Cindy King
    20 Sep 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, “when [...]This post Facebook Alters News Feed: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Webinars: Growing Leads and Sales With Live Online Events

    Michael Stelzner
    19 Sep 2014 | 3:00 am
    Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]This post Webinars: Growing Leads and Sales With Live Online Events first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Social Psychology to Improve Your Marketing

    Luke Summerfield
    18 Sep 2014 | 3:00 am
    Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation. In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them. [...]This post How to Use Social Psychology to Improve Your Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • Ray Ozzie’s New Venture Talko Launches An App For Collaborative Voice Communications

    Ryan Lawler
    22 Sep 2014 | 9:01 pm
     After two and a half years, former Microsoft chief architect Ray Ozzie and his team are finally ready to reveal what they’ve been working on. Called Talko, their new mobile app is designed to change the way consumers and enterprises collaborate with each other through a mix of live and asynchronous voice communications. Read More
  • ZEFR Has Acquired Social Advertising Startup Engodo

    Ryan Lawler
    22 Sep 2014 | 5:06 pm
     Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo. Last week ZEFR entered into a purchase agreement with the Salt Lake City, Utah-based startup in what appears to be a cash-and-stock deal, according to an SEC filing. Read More
  • Lyft Acquires Shared Ride Startup Hitch To Bolster Its Lyft Line Service

    Ryan Lawler
    22 Sep 2014 | 4:00 pm
     Before Lyft Line, before UberPool and before SideCar Shared Rides, there was Hitch. The Hitch founders today announced they will be joining one-time competitor Lyft in order to bolster that company’s own shared ride offering. Read More
  • The Reinvention Of Medicine: Dr. Algorithm V0-7 And Beyond

    Vinod Khosla
    22 Sep 2014 | 4:00 pm
     Editor’s note: Vinod Khosla is an entrepreneur and investor. He is the founder of Khosla Ventures, which is focused on impactful clean technology and information technology investments. The “practice of medicine” developed through tradition, and the experiential evolution of best practices with small-scale medical research studies can be substantially improved through… Read More
  • Draper Nexus Holds $30 Million First Close For Its Latest U.S.-Japan Fund

    Jonathan Shieber
    22 Sep 2014 | 3:55 pm
     The cross-border Japanese-U.S. venture capital fund Draper Nexus has raised $30 million for its $100 million second fund in the latest sign that the former affiliate funds in the DFJ Global Network are growing up. A little over a year ago, DFJ restructured its network of affiliate funds, changing the payment scheme and flattening the management structure so that the main DFJ fund did not… Read More
 
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    Mashable

  • Netflix Launches Site Dedicated to Spoilers

    Stan Schroeder
    22 Sep 2014 | 11:39 pm
    Everyone hates spoilers, right? Nothing worse than someone blabbing out the murders in yesterday's episode of Game of Thrones, which you haven't had time to see yet Netflix, however, seems to think that spoilers can be fun, so it launched a special section of its site dedicated to showing you the pivotal moments in many popular films and TV shows See also: 12 Signs You're Addicted to Netflix Besides spoiling yourself in a Russian roulette-styled app, which randomly chooses from a database of spoilers, you can also take a quiz to see what type of spoiler you are, or vote on which spoilers…
  • 'Dancing With the Stars' Week 2: A New Leader Emerges

    Sandra Gonzalez
    22 Sep 2014 | 11:35 pm
    Last week, after the at home audience chimed in, four couple found themselves in hot water after the first dances of the season: Leah and Artem, despite having some of the highest judges scores; Betsy and Tony; Michael and Emma; and Keo and Lolo faced jeopardy of going home Ultimately, Lolo and Keo met their demise, and while we couldn’t help but have sympathy for first-time pro Keo's early exit, the show must go on and that it did.   See also: Which 'Dancing With the Stars' Pair Is Your Early Favorite? Week 2 brought us My Jam Monday, as the stars got to dance to their personal…
  • A Farewell to Kings Cross: Our Friend, Our Enemy, Our Wild Times

    Jenni Ryall
    22 Sep 2014 | 11:15 pm
    SYDNEY — The party is finally over Kings Cross, the notorious red light and entertainment precinct in Sydney, Australia, is dead. See also: Whisky-Drinking Cowboys Look at the Dark Side of Technology Those wild nights that ended in a toilet cubicle, the first strip club you entered, the five teapots of cocktails consumed at World Bar, the meat pie from a convenience store as you waited for hours for the first morning train. Savour them in your memory, it's time to say good bye to the king of debauchery, Kings Cross. You can only hold on to your 20s for so long, but fear not, grown…
  • This Is What It Looks Like to Complete 5 Extreme Sports in 1 Hour

    Jenni Ryall
    22 Sep 2014 | 10:09 pm
    SYDNEY — There are extreme sportsmen, and there are extreme sportsmen. Skydive athlete Chuck Berry now sits in the latter category, after completing five — yes, five — extreme activities in one hour. See also: 5 Outrageous Things Australian Senator Jacqui Lambie Said Out Loud In this non-stop action video, Chuck tests out the latest offering in New Zealand for adrenaline junkies. The introduction of the world-first 5x1NZ pack in Queenstown means you can skydive, snowboard, mountain bike, bungy and jetboat, all within a single day Chuck laughed in the face of "one day" and…
  • An Australian Climate Change Protest With a Difference Gives a Bums-Up Salute

    Jenni Ryall
    22 Sep 2014 | 9:34 pm
    SYDNEY — This is one way to make an arse out of the government. This image taken by Cranky Curlew Productions at a beach in Queensland gives a powerful bums-up salute to the Australian government over its climate change stance. See also: 7 People Who Stand in the Way of Progress on Climate Change The message from participants was clear: Prime Minister Tony Abbott, you've got your head in the sand. George Hirst from Cranky Curlew told Mashable is the even hoped to highlight the way our leaders are ignoring a planetary emergency "People around the world are realising this more and more…
 
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    Charlene Li

  • Apple Watch: Transforming Apple into a Luxury Fashion Retailer

    Charlene Li
    9 Sep 2014 | 9:49 pm
    While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […] The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li.
  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
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    Sensei Marketing

  • Case Study: Ringling College Embraces Lifecycle Marketing

    Sam Fiorella
    21 Sep 2014 | 4:13 pm
    Ringling College of Art and Design, the premier art college located in Sarasota Florida, had the same goal that every higher education institution has: to increase admissions. However, while every college may have the same admissions goal, each faces a unique set of challenges in trying to achieve that goal. Ringling College is a private, not-for-profit, fully accredited college offering Bachelor’s degree programs in 11 majors, including Illustration, Computer Animation, Game Art, Motion Design, Fine Arts, Digital Filmmaking, Graphic Design, and Advertising Design. The college has…
  • Facebook to Fix Security Issue in iOS App

    Sam Fiorella
    4 Sep 2014 | 3:57 am
    Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, and did.  Last December I posted an article calling out the Android permission settings on the Facebook Messenger app and others like it. I highlighted the threat that the “without your permission” stipulation, among others, could open the door for…
  • Is the War Between Marketing and IT Over?

    Sam Fiorella
    28 Aug 2014 | 8:44 am
    The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughing at the marketing team’s request and timeline. Conversely, IT departments are often myopic in the way they work, too focused on the task’s parameters, technology, and security concerns to understand the bigger business need. Few companies have been able to find common middle…
  • Ikea Targets Millennials, Combines Sitcom and Reality TV Themes

    Sam Fiorella
    25 Aug 2014 | 5:58 am
    Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials. Here’s the scenario: The show’s host welcomes a millennial couple as they enter an Ikea store and has them hypnotized into parenting their future children (played by actors) through various life dramas. The…
  • Is our addiction to the utility of mobile apps blinding us to potential security issues?

    Sam Fiorella
    18 Aug 2014 | 6:32 am
    Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good on its promise to force users to download a separate app if they wanted to continue to IM their friends using its platform, which, I assume, is the reason that my year-old post gained so much traction. Unfortunately, I inaccurately used…
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    Martin Shervington

  • Jimmy Fallon’s Birthday

    Martin Shervington
    19 Sep 2014 | 4:23 am
    Myself and the ever brilliant Amy Harrison, decided to team up and create a somewhat amusing birthday campaign for the Google+ community. Yep, few people have the super powers to get me wearing a pink wig but Amy knows funny when she sees it.So, the first thing we’ve done is put out this video teaser […] The post Jimmy Fallon’s Birthday appeared first on Martin Shervington.
  • The power of ‘words and images’ we use on Google+

    Martin Shervington
    12 Sep 2014 | 12:28 am
    This is a powerful concept – every colour you use, every font you choose, every shape you design a product to be, all the packaging you surround it with…will create an experience in ‘mind’ of people who experience it. The first question is, what emotional response do you want to create? Do you consider this […] The post The power of ‘words and images’ we use on Google+ appeared first on Martin Shervington.
  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
  • An interview with Martin Shervington and Geekbeat!

    Martin Shervington
    18 May 2014 | 3:12 pm
    Hello there! If you would like to know a little more about me that just my Google+ content then check out this lovely interview with a buddy of mine, David Foster: The post An interview with Martin Shervington and Geekbeat! appeared first on Martin Shervington.
 
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    Social Media Today

  • 3 Maxims of a Standout Company Blog

    Jeremy Boudinet
    22 Sep 2014 | 9:30 pm
    You’ve just been tasked with generating new and engaging content that will lure prospective customers to your company. What do you do now?
  • Social Advocacy and Politics: Which Party Rules Twitter?

    Alan Rosenblatt
    22 Sep 2014 | 9:00 pm
    A new study reveals whether major and minor social networks users are more likely to be Democrat or Republican. Do you have a guess for Twitter? Pinterest? It also shows which social networks have users who are more (or much less) politically active.
  • Mandatory Google+ Gmail Integration Quietly Shelved

    Larry Kim
    22 Sep 2014 | 6:00 am
    Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.
  • Go into the Real World to Grow Your Email List

    Lorraine Ball
    22 Sep 2014 | 5:00 am
    If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world.
  • The NFL: A Brand in Turmoil

    Justice Mitchell
    22 Sep 2014 | 5:00 am
    As a marketing professional, I preach that you must always adhere to and represent the core values of your brand. Stepping left and right of those values will incur not only disconnect, but loss of trust and allegiance. This is FACT – not opinion. And apparently it's a fact the National Football League doesn't SEEM to want embrace at this moment.
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    Social Media Explorer

  • The Best Way To Handle A Crisis Is Become Your Critics

    Jason Falls
    22 Sep 2014 | 2:00 am
    My, we’ve certainly had our fair share of crises of late. Whether you’re the police in Ferguson, Mo., or Roger Goodell of the NFL, it’s never fun having your organization or self in the news with advocacy groups breathing down your neck. And the media is no help. They often times fan the flames of the crisis more than report on it, sensationalizing details and attempting to echo public outrage. While fortunate to not have had a laundry list of crises under my belt, I’ve certainly had my fair share of run-ins. Because of the nature of user-generated content, I can report that during my…
  • Hosts and sponsors of ‘Twitter parties’ must be aware of legal risks

    Whitney Gibson
    19 Sep 2014 | 3:00 am
    It has been at least a couple years since all brands and marketers realized they needed to have a Twitter presence, if they did not have one already.  But simply being on Twitter is not enough.  Engaging customers, and continually finding new ways to engage them is a must to stay competitive.  Accordingly, many are turning to “Twitter parties.” According to a 2011 post from Outspoken Media, a Twitter party is “an online event sponsored by your brand that you can use to meet your customers, announce a service, launch a product, or simply get people talking. You pick the time, the…
  • Focusing to level up

    Tracey Parsons
    18 Sep 2014 | 3:00 am
    Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next. How can we graduate from where we are to get closer to where we want to be? The Assessment Take a look at your social media marketing history. You’ve probably been in social media now for 5+ years. And my guess is that it is kind of on…
  • Magic and Marketing; Are You Amazing Your Audience?

    Matt Hollowell
    17 Sep 2014 | 3:00 am
    Think of a card, any card… I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here. The Uninformed My kids are continually amazed that no matter how many times they shuffle the deck, I can make their card appear. I can pull it off of…
  • Why the Photo Explosion Isn’t a Technology Story

    Ian Greenleigh
    16 Sep 2014 | 3:00 am
    Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before. But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos. Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its…
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    @ProBlogger

  • 5 Unique Ways to Increase Your Blog Traffic

    Guest Blogger
    21 Sep 2014 | 5:57 pm
    This is a guest contribution from SEO expert Zach Radford. Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors. We know that. But how do you do it? And do it consistently? The content should solve main problems faced by your reader. It should be actionable, specific and relevant to the audience. If you do this, your audience will come to trust your site, and visit it regularly looking for new content. They will also engage with you, which helps you to…
  • Q&A: Your Social Media Strategy

    Stacey Roberts
    18 Sep 2014 | 8:50 am
    There’s not much Darren hasn’t tried in the way of social media, and using it as a complement to his blog. In this webinar (available in full to ProBlogger.com members), he outlines his method for success, as well as answering your questions about how to make the best use of this media. Darren covers: Where social media fits in your blogging journey What hierarchy of importance social media should go in (because you can’t be across everything!) How to find readers How to build a presence How often you should update your social media channels Hints for scheduling your content…
  • Case Study: My Experiment with Starting a 2nd Facebook Page for My Blog

    Darren Rowse
    17 Sep 2014 | 9:26 am
    Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. I’ve worked hard in that time to grow both the reach and influence of the page and while there have been ups and downs along the way, it has paid off in a fairly major way – with Facebook becoming the second-biggest referrer of traffic to Digital Photography School on any given day. In the last year and a half I’ve developed a publishing rhythm on the dPS Facebook page that works…
  • Four Ways to Crush Your Email Challenge and Build the List

    Guest Blogger
    15 Sep 2014 | 11:24 am
    This is a guest contribution from Luke Guy. I support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. I Wish I did it this way to begin with. Why? Collecting emails has got to be the fastest, easiest, cheapest way to build a community. You can approach someone and more likely get their email than a “like” on Facebook. Email is about discovery. Facebook is about liking what we already like. You know this though. You know that email is the way to build…
  • Creating and Selling Ebooks Webinar

    Stacey Roberts
    11 Sep 2014 | 6:48 pm
    This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. It covers: Sell Sheets: Do you need one? What is it? How to make a good one. What content to have in your book – what shouldn’t you miss? An effective book outline Thinking about your audience Your review process Writing tips – not only to get content written, but also tips about format, consistency and even mindframe mid-book The editing process Adding visual elements…
 
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    Scott Monty

  • This Week in Digital - 9/5/2014

    5 Sep 2014 | 8:00 am
    Leaks from iCloud and Home Depot show cracks in security, the newspaper industry continues its slide, social acquisitions continue, Twitter maps out its product offering, Facebook patent acquisition hints at new developments, why listening matters, the gaps in cross-channel marketing, how to stand out in a boring industry, social media strategy in one slide, the updated CMO Survey and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology,…
  • This Week in Digital - August 29, 2014

    28 Aug 2014 | 9:05 pm
    After a two-month hiatus, This Week in Digital is back.The numbers behind the #IceBucketChallenge, the value of inbound marketing, Amazon loves Twitch, Uber hates Lyft, Facebook cracks down on click-bait, Twitter opens the analysis floodgates, Hyperlapse speeds up Instagram's video, companies are still trying to figure out ROI, your brand may not own its Facebook likes, native advertising developments, a slew of ebooks for Content Marketing World and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of…
  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
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    Social Fresh

  • Top 20 Company Blogs 2014, Finalists Announced

    Nick Cicero
    17 Sep 2014 | 3:57 am
    Top 10 Corporate Blog Awards: Nominations | Finalists | Coming Soon In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013.  What’s the reason? Well put simply, blogging for business is hard. It takes ongoing resources and time that are not needed on most social media platforms. Brand blogs can produce some big results when you take time to put together the right platform. In fact, B2B companies that…
  • Tip: Learn how to create killer content using research

    Jason Keath
    16 Sep 2014 | 5:31 am
    “Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also trying to contribute to the field.” — Tom Webster, Edison Research Sharing really useful data and original research can be an amazing way for your business to stand out and impress your customers. But, how do you stand out when everyone is throwing infographics and pie charts around? Edison’s Expert’s Guide to Content Marketing with Research, by Social…
  • 14 things social marketers say

    Jason Keath
    15 Sep 2014 | 4:00 am
    One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to help promote our social media conferences this year, we decided to steal borrow from one of our favorite visual content leaders, Someecards. I’m sure you’ve seen the influence of Someecards across the web. Their simple idea is wildly creative, visual, and flexible, which is probably why the concept is so shareable. Simply pair an old…
  • How my Blog Helped me Meet Princesses, Talk to Billionaires, and Make A Few Million Bucks

    Chris Brogan
    11 Sep 2014 | 4:00 am
    Editor’s note: When I first started the Social Fresh blog, Chris Brogan had already been blogging for years, and making money at it. So I asked Chris if he would give me his base level tips for how to use a blog to actually help make money for your business. His tips are below. I highly recommend you implement them for your business today. —- Blogging is dead. We all know that. We know because people tell us this every few weeks. Sometimes, when Facebook lets you see a post that someone didn’t pay to promote, you’ll see it there. “I’ve quit blogging.
  • How Tim Cook changed the Apple Watch social media conversation

    Jason Keath
    10 Sep 2014 | 7:16 am
    The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment sections of newspapers, in 50 languages and 200 countries. So everything basically. Before the official keynote announcing the Apple Watch, the conversation was split somewhat evenly between design, cost, and the functions of the watch. With design taking up 40% of the conversation and secondarily, potential cost taking up 32% of the discussion…
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    OkDork.com

  • Smartcuts – Book Review

    Tyler V
    13 Sep 2014 | 1:21 pm
    You’ll probably see the new book Smartcuts everywhere over the next couple of weeks. When you see it, pick up a copy. It’s an extremely solid book and one of the best I’ve read in awhile. The book “analyzes the lives of people and companies that do incredible things in implausibly short time.” Shane Snow, the author and a friend, provides lessons from ancient history and recent years that show the “smartcuts” that the best use to achieve lasting success faster. Combined, these lessons bust old myths about success and show how innovators and icons do the…
  • We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

    Paul Shapiro
    9 Sep 2014 | 7:13 pm
    This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on…
  • Are things happening to you or are you making things happen?

    Noah Kagan
    2 Sep 2014 | 1:25 pm
    There is one key difference I’ve noticed among successful business owners and the “wantreprenuer” crowd. One group is waiting for the right _______ (fill in the blank). And the other group decided to make things happen for themselves. Period. I’ll let you take a lucky guess on which group is successful. Today, I want to show you three perfect examples of what it looks like to “make things happen” for yourself. Example 1: James Clear is a good friend and an impressive business guy. He’s built a number of businesses and travels the world taking incredible photographs. He was in…
  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
  • The 6 Step Guide to Getting Free Press for Your Startup

    Noah Kagan
    12 Aug 2014 | 2:23 pm
    To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the…
 
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    blog

  • How enterprise brands deliver value through digital centers of excellence

    Carrie Griffiths
    18 Sep 2014 | 10:22 am
    As a Client Partner at Bazaarvoice, I’m often asked,”How do other companies do it?” From digital strategy to building cohesive word-of-mouth (WoM) programs and internalizing WoM, what is the secret sauce? To start answering these questions, I’ve interviewed two industry thought leaders, whom I’ve had the pleasure of working with over the past few years: Tom Laier, Global eCommerce and eMarketing Manager for the Consumer Business Group at 3M, and Jon Shen, Senior Director of Interactive Marketing and Consumer Promotions at ConAgra. To learn more about how enterprise businesses…
  • Power to the people! Exploring the current state of online reviews

    Lisa Pearson
    16 Sep 2014 | 8:56 am
    We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a purchase. Reviews are so influential they have integrated every form of consumer marketing. But don’t take my word for it. Let’s examine the market’s current conception of reviews, the influence they wield, and the importance of quality and quantity. 5 Predictions About the Growing Power of Online Customer Reviews By Tomer Tagrin for Entrepreneur Nielsen’s latest Global Trust in…
  • Consumers define the moment of truth

    Brent Robinson
    12 Sep 2014 | 9:47 am
    People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of truth – the moment at which the shopper decides to buy – can be anywhere and at any time. According to Bazaarvoice CEO Gene Austin: “Like your brand, the moment of truth is defined by the consumer. The moment of truth is, ‘I need the content now, anywhere, anytime, on any device, with impeccable quality.’” Omnichannel consumers demand consistent, quality brand experiences…
  • Netflix goes social with movie recommendations

    Rachael Genson
    8 Sep 2014 | 7:26 pm
    Last week Netflix announced a social update allowing users to privately recommend video content to Facebook friends. After watching a movie or TV show, the site will ask users whether they want to suggest the content to a friend, giving them the ability to provide viewing suggestions without broadcasting that recommendation to their entire Facebook friend list. With the number of social posts bombarding our newsfeeds numbering in the hundreds of thousands each day, this kind of selective recommendation service seems sensible. But for those of us in the reviews industry, the update begs the…
  • Social engagement on both sides of the brain

    Frank Burns
    5 Sep 2014 | 12:35 pm
    The best stories combine the rational and the emotional. Stories that connect with the head and the heart are more likely to captivate and be remembered. Think of a movie that is all car chases and no love story, or vice versa—your favorites have a bit of both. Following this pattern, the strongest brands connect with consumers through persuasive and authentic communication that taps into both the rational and emotional parts of the brain. Moreover, the most effective word-of-mouth marketing programs fuse different forms of content to reach each side equally: Rational + Emotional. Sometimes…
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    12 Most

  • 12 Most Unexpected Ways International Adoption Made Me a Better Person

    Emily Suzanne Sims
    22 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Emily Suzanne Sims   I have five children — three by biological birth and two by adoption from Haiti. When my husband and I began the process of adoption, we expected that it would change our lives, but the scope of the transformation was something we never anticipated. Adopting internationally has enriched me as a […]
  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
  • 12 Most Trendy Clichés on Social Media

    Paul Biedermann
    8 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   On any given day in the world of social media, you will see at least one (if not several!) of these beyond-overused clichés. Funny thing is, everytime I see one, I can’t help thinking there’s a person on the other side — smirking, totally self-enamored with their clever wit — even […]
  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
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    chrisbrogan.com

  • What I’ve Come to Learn About Learning

    Chris Brogan
    17 Sep 2014 | 3:15 pm
    I’ve come to learn that I’m somewhat different than other people when it comes to learning. I’m there for the candy bar, not the wrapper. And yet, I understand it, after the fact. Let me explain. People Want Their Learning to LOOK Very Formal In my experience, I find that the best lessons I’ve ever learned came during “between official moments” experiences, after hours, in the back rooms, quietly over coffee somewhere, or in other very informal places. When we talk openly versus with all the polish is where the best lessons come, OR SO I BELIEVE MYSELF.
  • My Take on Inbound Marketing

    Chris Brogan
    16 Sep 2014 | 5:29 am
    I’m presenting at Hubspot’s Inbound conference today, which marks my second time there with about six years distance in between. Has anything changed? No. Yes. But it would depend who you ask. There have been some really smart posts about the future of inbound marketing. I want to give you a simpler take than all that. The Value of Inbound Marketing Jacqueline and I completed our first Spartan race in August of 2014. Note that I say “first.” This is your first clue that the organization is doing something right. My friend, Chad, just completed what’s called a…
  • Find Intensity

    Chris Brogan
    13 Sep 2014 | 7:45 am
    I’ll admit it. I’m obsessed at the moment with this video with CT Fletcher, Kai Greene, and Dana Linn Bailey. (NOTE: this video is FULL of curse words, so if you’re a bit sensitive to such, do not push play). I’m obsessed for a reason. I’m thinking a lot about intensity. The Vast Distance Between “Doing” and Intensity I’ve been working on my fitness for a while. Those of you who follow me on Instagram have been subjected to my sweaty selfies for years. But two major changes have happened back to back, and in them, I’ve found a lesson…
  • Get Some Chris Guillebeau

    Chris Brogan
    13 Sep 2014 | 7:05 am
    There are few people who I think have the opportunity to start and maintain a cult. Chris Guillebeau is one of them. He’s so lovable, so damned addictive, and his ideas are YOUR ideas. He gives them to you and hopes you’ll do what he did: work and make them real. Pick up this book by Chris Guillebeau – The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life. The deal is this. You’ve got to read the book, but you have to DO something with it. Oh, and here’s my interview with him: Continue Reading
  • How to Blog for Business

    Chris Brogan
    9 Sep 2014 | 2:29 pm
    Writing posts on this blog has been a cornerstone of my business for quite a while now. I started blogging in 1998 (we called it “journaling” back then), but it wasn’t really until somewhere around 2005 that I started figuring out how it would be part of my actual business (and by that, how it would be a way to make money). How to Blog for Business There are so many ways to look at this. You can choose to think of your blog as a media company, and stuff ads on it. I love ads, well, ads for things that make sense. The sidebar at [chrisbrogan.com] is full of companies I…
 
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    Spiral16

  • It’s Not Domestic Abuse. It’s DiGiorno.

    Alan Rapp
    12 Sep 2014 | 8:15 am
    Look before you leap is sage advice to take in almost any circumstance, particularly with brands broadcasting and engaging with users on social media. The lesson was a hard one for DiGiorno Pizza to learn when the company’s official Twitter account used a popular hashtag to promote their own brand. Unfortunately that particular hashtag is largely used by, and in discussion of, victims of domestic abuse. As you might expect, the community using the hashtag was less than pleased. What was likely an honest mistake by the person in charge of DiGiorno’s Twitter account attempting to…
  • This is Your Brain on Social Media. Any Questions?

    Alan Rapp
    9 Sep 2014 | 6:00 am
    Is social media your drug of choice? The folks over at AsapSCIENCE believe it may be. This short informative video demonstrates how increased use of social media begins to wire the brain in new ways causing an addiction not unlike drugs or alcohol. The video tells us that 5-10% of social media users are unable to control how much time they spend online, and 89% of those surveyed admitted to experiencing “Phantom Vibration Syndrome” (believing their phone vibrated with anticipated social media updates when it did not). The study also seems to support the theory that social media is…
  • Words & Music: Following the #VMAs

    Alan Rapp
    2 Sep 2014 | 12:42 pm
    The words we choose to discuss a topic depend largely on the audience with whom we are addressing both in person or online. An event such as the 2014 Video Music Awards allows us to view how language can vary from various sites across the web. Along with sentiment and other metrics, why is it important to know the difference between how a product, person, or event is discussed online across the web? Brands, celebrities, and companies should be aware how language can shift when talking about the same topic in a news article versus a blog or Twitter post not only to allow them to better track…
  • Network & Fans Embrace Campaign to #DontKillSeanBean

    Alan Rapp
    14 Aug 2014 | 1:12 pm
    For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make sure the actor survived the show’s first season piggybacking an existing online campaign to let Bean live through the ends of his movies. Where the original campaign may have failed (the number of his on-screen deaths is staggering) this one has a chance, that is if the show can stay on the air and…
  • The History of Hashtivism [INFOGRAPHIC]

    Alan Rapp
    6 Aug 2014 | 6:00 am
    The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) phrase can play huge dividends given visability and an engaged audience willing to spread the message. This infograpic from Infographic World takes a look back at some of the more memorable and successful hashtag activist stands. We’ve previously discussed the #CancelColbert…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Are You Measuring Your Social Media Efforts?

    Damian Davila
    20 Sep 2014 | 12:48 pm
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor? Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Just like…
  • Is Your Local Business Doing These Three Things on Twitter?

    Damian Davila
    20 Sep 2014 | 12:13 pm
    You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? 1. Engage with Your Followers First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive.
  • The Importance of Construction Turnaround Services

    Damian Davila
    14 Sep 2014 | 12:43 pm
    Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating. The turnaround service will make sure that every machine is kept in…
  • Holiday Phone: Keeping in Touch While Abroad

    Damian Davila
    13 Sep 2014 | 8:26 am
    Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions? The time to plan your communication strategy is…
  • Shipping and Storage Containers For All Needs

    Damian Davila
    11 Sep 2014 | 1:07 am
    There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage The storage on a property can be minimal because of the size of the property, but these containers provide storage space that the business can stack and organize easily. These containers can be…
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    NowSourcing.Com » Blog

  • Interview Techniques for Finding Critical Thinkers

    Kari
    19 Sep 2014 | 8:31 am
  • Go Big or Go Home: Awesome College Tailgating Traditions in the U.S.

    Kari
    18 Sep 2014 | 7:53 am
    Courtesy of: SelfStorage.com
  • DAM: It’s About Saving Your Assets

    Kari
    12 Sep 2014 | 12:48 pm
    Source: Extensis and the DAM Learning Center
  • Think Big Louisville: It’s Time To Act

    Maggie Kimberl
    2 Sep 2014 | 12:11 pm
    It’s time for Louisville to think big.  That was the consensus last week at NowSourcing’s Stop Thinking Small Louisville event. Brian Wallace, Founder of NowSourcing, Jason Falls, VP of Marketing at Cafe Press, Tony Schy, Executive Director at Velocity, and Zack Pennington, Co-founder and CEO of US Chia each took turns addressing the crowd.  Topics covered included startup culture, capital, and the fact that Louisvillians are too nice to tell you your “ugly baby” idea is bad. The overarching theme from the evening was that we shouldn’t aspire to be the next Austin, Boston, or…
  • How Do Optimists Stay Inspired?

    Brian Wallace
    28 Aug 2014 | 6:35 am
    It’s not always easy to be an optimist. I speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. Think of it as the Chicken Soup for the Marketer’s Soul. You might think it’s exhausting to keep up such a pace – guess what? It is! People on the Internet are so cynical; just read the comments on any article. On social media, people find it much more easy to talk about the…
 
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    Bokardo

  • Great idea, poorly designed

    bokardo
    16 Sep 2014 | 5:57 am
    Rob Go of NextView Ventures makes a great point: saying “It’s been tried before” is a bad excuse to dismiss a product or startup. Rob says: “I’ve said those words before as well, both directly to entrepreneurs as well as in our internal conversations about companies. But I’m convinced that “it’s been tried before” is a terrible way to dismiss a startup idea. The reason is that this statement allows you to be way too intellectually lazy. It essentially says “… I’m just going to assume it won’t work because others before it failed.” Rob says that…
  • Three important points about listening to your customers

    bokardo
    10 Sep 2014 | 6:50 am
    Great list by Braden Kowitz on why you should listen to your customers: Several important points: 1) People love to say they talk to customers but rarely do. And some people talk to a couple customers, feel good about it, and assume their job is done. But the fact is that you have to go after feedback with a club. How do you know if you’re talking to your customers enough? Easy: You’re not surprised by what they say anymore. 2) Hiring a designer will not make you a design-first company. I’ve known lots of business owners who want to “get some design in here” by…
  • Tips for doing Lean Research

    bokardo
    3 Sep 2014 | 6:53 am
    A nice set of notes here: The Right Way to Do Lean Research, curated from a discussion panel of several folks who really know their stuff: Christina Wodtke, Laura Klein, Todd Zaki-Warfel, and Mike Long. Right questions: Ask the right questions and save a tremendous amount of time by knowing what you want to learn before doing research. Right people: Talk to the right people about your product: the people would actually pay for it. Right test: The research method you choose depends on what you want to learn and where you are in the product development process. Right place: You try to put…
  • How architecture can inform UI design

    bokardo
    2 Sep 2014 | 7:19 am
    It is said that all designers wished they were architects…or something like that. Over at the Percolate blog former architect Melissa Mandelbaum has written Applying Architecture to Product Design: Lesson 1 in which she points out the architectural principle of circulation is pretty much the same thing as navigation in UI design. Mandelbaum writes: “The circulation of buildings not only affects your perception of them, but also your usage and behavior within them. Continuing the apartment example, stairs would likely lead you to go home less frequently than you would if you had an…
  • Why Apple doesn’t do MVPs

    bokardo
    1 Sep 2014 | 10:48 am
    The Biggest Lesson I Learned as an Apple Designer is a thoughtful piece that pushes back on the standard advice given out today of creating an MVP (minimum viable product) and learning as you go. It comes from a former Apple designer, Mark Kawano (who also wrote about Apple’s design culture), and suggests that MVPs just don’t make sense within the Apple process. Instead of “launching and learning”, Apple waits until their products are much more mature and offer a more complete experience: “Waiting to launch a product until its “magical” moment goes…
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    Collective Thoughts| Collective Thoughts

  • Various Methods Of ATM Skimming

    Brian Wallace
    22 Sep 2014 | 8:10 am
    There are a lot of ways thieves can compromise an ATM machine.  Learn more from this infographic.
  • College Football Tailgating Traditions In America

    Brian Wallace
    16 Sep 2014 | 8:13 am
    Tailgating and college football are part of fall.  Learn which colleges have the best tailgating traditions from this infographic.
  • Boston’s Top Companies And People

    Brian Wallace
    11 Sep 2014 | 1:20 pm
    Boston is making quite the name for itself in the business world.  Learn more about the top movers and shakers from this infographic.
  • Save Your Company Money With Digital Asset Management

    Brian Wallace
    11 Sep 2014 | 10:16 am
    All that time you waste searching for and requesting permission to access digital files at work is costing your company money.  Learn how you can save your company significant money by managing your digital assets, as outlined in this infographic.
  • Top Cities For Homebuying

    Brian Wallace
    4 Sep 2014 | 10:37 am
    If you’re in the market to buy a home, now is the time.  The housing market is slowly rebounding from a pretty epic recession, but fortunately the experts agree things are looking up.  There are some cities that are looking better than others right now, and the experts at Shea Homes have compiled this list of the 15 best cities for buying a home.  Rochester and Phoenix top the list.  Is your city on the list?  Click here to find out.
 
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    Brian Solis

  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
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    Dan Zarrella

  • [Infographic] The Science of Instagram

    Dan Zarrella
    8 Sep 2014 | 5:55 am
    When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content. I recently spent some time collecting a large Instagram database and analyzing it to…
  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
  • [New Data] Use “Quotes” and #Hashtags to Get More ReTweets

    Dan Zarrella
    14 Oct 2013 | 9:30 pm
    Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and hashtags. Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. Thanks to the large dataset, there is a 99.9% confidence interval that Tweets with hashtags get more ReTweets than…
 
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    Beth’s Blog

  • Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

    Beth
    16 Sep 2014 | 2:22 pm
    Earlier this month I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.  The event also included plenary speakers, including a provocative talk about storytelling with data from Alexandra Samuel. Her most controversial point was: “Rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.” She was speaking to a room filled with nonprofit…
  • How To Train Your Attention and Be Effective When Working Online

    Beth
    15 Sep 2014 | 12:23 pm
    Photo by BirgerKing Take a guess. Be honest. How long can you pay attention when working online before your mind wanders?    According to the Statistic Brain site list of attention span stats, in 2000 we had a 12 second attention span compared with an 8 second attention in 2013.   To put this context, a gold fish has an attention span of 9 seconds!    Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no…
  • A Guide to Evaluating Networks

    Beth
    9 Sep 2014 | 9:27 am
    Note from Beth:I met Madeleine Taylor back in 2009 while I was Visiting Scholar at the David and Lucile Packard Foundation.  This was fairly early in the Foundation’s exploration of networks and Madeleine came in to discuss her approach to evaluating networks.   We draw a lot of network depictions on napkins and had an amazing conversation. I captured it in this blog post.  Fast forward five years, Madeleine has published a new guide on evaluating networks.  She kindly wrote this guest post about it.   A Guide to Evaluating Networks – Guest Post By Madeleine Taylor Over…
  • NTEN Leading Change Summit #14lcs: Reflection

    Beth
    8 Sep 2014 | 11:51 am
    Photo by Trav Williams Last week I co-facilitated the “Impact Leadership Track” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson.   Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.  The event also included plenary speakers, including a provocative talk about data methods from Alexandra Samuel.  There were cross-track sessions that ranged from traditional panels to an unconference.    The culmination of these two and half very intense days was an Idea Accelerator Lab.
  • Has the Ice Bucket Challenge Spawned Charity Jacking?

    Beth
    28 Aug 2014 | 8:49 am
    The amount of money raised for ALS research through the IceBucket Challenge is almost $100 million and the other impacts are just as impressive.    Scores of nonprofit fundraising staffers report being called on to replicate the challenge.    Jeremiah Owyang has provided the easy recipe and I’ve provided an analysis of what can and cannot be reproduced.   So, now we are seeing an emerging practice that for lack of a better phrase, I’m calling “Charity Jacking.” Charity Jacking is similar to brand jacking and  news jacking, defined by David Meerman Scott as the…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Download your copy of the IndiaAuto Social Index, August 2014 edition

    Rajesh Lalwani
    16 Sep 2014 | 6:09 am
    The Blogworks IndiaAuto Social Index, August 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
  • Looking at Selfies through John Berger’s ‘Ways of Seeing’

    Amita Malhotra
    5 Sep 2014 | 11:31 am
    Cross-posted from my personal blog About a month back I started reading, John Berger’s classic text ‘Ways of Seeing’. It’s been on my reading list since my literature days. I am only half-way through but it’s a fascinating read on how we see is not a random act of looking at a thing; it’s always us “looking at the relation between things and ourselves. Berger analyses a wide variety of images from oil paintings to graphic art to look at how we “look” is affected by a set of “learnt assumptions” that we form about ‘Beauty, Truth, Genius, Civilization, Taste.’ He sets…
  • Should companies control employees’ personal accounts?

    Amita Malhotra
    2 Sep 2014 | 8:33 pm
    You would have already read about the controversy around the Times of India’s latest social media policy for its employees. There has been a debate brewing since Quartz did two stories around two versions of the policy. I shared my view point in this story that Mint did today on the issue. While the story has some excerpts of what I shared with the publication, this post has my complete point of view on the subject. Background This post by MediaNama gives an excellent context and a perspective on the debate. Broadly, the policy states it would be creating new social media accounts for…
  • Understanding Native Advertising

    Amita Malhotra
    2 Sep 2014 | 1:08 am
    We have an interesting learning format at Blogworks called the Fast Forward – a 15 minutes learning session where we talk about concepts, best practices, campaigns – all things worthy of discussion in our journey of ‘brands for the future’. Last week, we had a session on  ‘Native advertising’. Here are some key points that we discussed: In the past, advertising was a dominant form of marketing communication. From print ads, TVCs, display ads on TV, there were formats available across media channels. The focus of the story was on the ‘advertiser’ and the ‘brand’ was the…
  • Download your copy of the IndiaAuto Social Index, July 2014 edition

    Rajesh Lalwani
    26 Aug 2014 | 10:52 pm
    The Blogworks IndiaAuto Social Index, July 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
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    Soshable | Social Media Blog

  • 4 Tools That Simplify Life For E-Commerce Startups

    Tracy Vides
    7 Sep 2014 | 10:14 pm
    Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools that make their lives just a tad bit easier. Here are my top four picks. Trello Startup…
  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
  • The Two Categories of Social Media Marketing Strategies

    JD Rucker
    10 Aug 2014 | 6:50 pm
    When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first. One can make an argument that there are definitely…
  • Transparency in Contact Forms Desperately Needed on Websites

    Michio Hasai
    3 Aug 2014 | 9:48 pm
    Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to receive the wrong information or to be contacted by the wrong (or even multiple) people. It has gotten to the point that contact forms in general often leave a negative taste in web surfers’ mouths. Moreover, they rarely have the right information even in the forms themselves. It’s common to be filling out a form and not have all of the…
  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
 
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    Life, Inspired

  • Italy Instant Film Photography

    Shai Coggins
    22 Sep 2014 | 12:59 am
    Italy on Instax Film I’ve been back from my Italy trip for almost 3 months now. I’ve been meaning to blog about it, but the whole project overwhelms me. So, I keep procrastinating. Well, it seems like procrastinating. In reality, I guess, I have been working on my Italy posts. I’ve put finishing touches in my travel sketchbook. I’ve been scanning and editing the images. I’ve even been posting some of them in this Italy Travel Sketchbook gallery bit by bit. I’ve downloaded photos from my cameras (yes, multiple!) – and started editing some favourite…
  • Inspired Words No. 1: First Marks

    Shai Coggins
    5 Sep 2014 | 5:49 pm
    “The journey of every finished piece begins with the first mark.” Over the last week, I’ve picked up my pen to start practicing doodling again. I’ve been sketching every day and painting regularly nowadays – but haven’t done much doodling. Since most of my sketching is done from life (only occasionally from photos) and my paintings are based on photos or from life – I don’t create much from the imagination lately. So, a few days ago, I got inspired to start doodling. Anything goes. Just pick up a pen and start mark-making. I enjoyed Lisa…
  • Chilli, Lime, and Garlic Sauce: An Illustrated Recipe

    Shai Coggins
    29 Aug 2014 | 10:48 pm
    Last night, while making dinner for the family, I couldn’t help but grab my watercolour pad, pencil, pen and paints when I saw these items on my kitchen counter – garlic, chillis, and lime.  I just finished making the chilli, lime, and garlic sauce that goes so well with the Chicken Rice meal I was preparing, and I felt compelled to sketch while I waited for the rest of the dinner to be ready. I only really wanted to sketch what I saw and play with my new set of Peerless Transparent Watercolours. After I was done with my sketch, I thought I’d give the sketch a title. Then, before I…
  • Drawing Faces and Portraits

    Shai Coggins
    23 Aug 2014 | 5:35 am
    Faces and portraits are hard to do. At least, I find them so. But, sketching/drawing/painting faces is something that I have always been fascinated with, even though I have no aspirations to become a portrait artist. That’s why some time last year, I took on the 101 Faces project. The drawings and paintings I did for the project were stylized faces, though, for the most part. So, even though I’ve learnt a few things doing those faces, I know that my skill level in this department is still not at a level where I am pleased with. That’s the reason that I still don’t do…
  • Be Kind To Your Creative Self

    Shai Coggins
    15 Aug 2014 | 2:09 am
    “Stop being too critical of your creative efforts. Be your own best friend and fan. Love what you do – no matter how imperfect. The kinder you are to yourself, the more you will create. The more you create, the better you’ll be.” These words started running around in my mind today as I was doing my sketch of the day (see photo above). I think they came from weeks of developing a daily sketching habit and taking part in Sketchbook Skool. You see, ever since Day One of Italy last 13th June, I have carried a sketchbook with me and did at least one sketch a day. I never stopped sketching…
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    Bare Feet Studios

  • Join Our List and Increase Your Internet Literacy

    Roxanne Darling
    19 Sep 2014 | 6:42 pm
    I am celebrating 10 years of work using social business* tools, by, ahem,. finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is... The post Join Our List and Increase Your Internet Literacy appeared first on Bare Feet Studios.
  • Social Media Case Study: Collaborate with Traditional Media

    Roxanne Darling
    26 Feb 2014 | 12:09 am
    Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. They are among the top 10 largest nonprofits in Hawaii, with a wide range of services being provided across Oʻahu. I have been working with them for the past few months as a Social Media Executive-in-Residence. Somewhat surprisingly for an organization of its size, it had managed to... The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios.
  • Roxanne Darling

    Roxanne Darling
    2 Nov 2013 | 3:10 am
    Writer, coach, social media strategist, project manager, student of consciousness The post Roxanne Darling appeared first on Bare Feet Studios.
  • Shane Robinson

    Roxanne Darling
    2 Nov 2013 | 3:03 am
    Painter, Photographer, Technologist, Sys Admin, and Database Programmer The post Shane Robinson appeared first on Bare Feet Studios.
  • Lexi Dogg

    Roxanne Darling
    2 Nov 2013 | 3:03 am
    Fitness trainer and unconditional love coach The post Lexi Dogg appeared first on Bare Feet Studios.
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    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery and Disavow back-links Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
 
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    Ignite Social Media

  • Pinterest Analytics Tutorial and Social Media Brand Marketing Stats | Social You Should Know

    Jim Tobin
    20 Sep 2014 | 8:00 am
    Pinterest Analytics “How To” Now that Pinterest Analytics is available to business accounts, what do you need to know? The good folks at Social Media Examiner put together a nice tutorial on how you can get data on your Pinterest Profile, Audience and Activity from Your Website. You can also filter the data based on data source, so you can see how Android Phone users might differ from general web traffic. Give it a try. How Brand Marketers View Social Media Did you know that 97% of brands are now using some form of social media marketing? Forrester research of 2,800 marketers…
  • Facebook Algorithm Change Makes Real-Time, Relevancy More Important

    John Patterson
    19 Sep 2014 | 9:36 am
    Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming boring and dated. The change, rolling out slowly over an undisclosed period of time, will give greater weight to trending topics. It will also serve up content that’s hot at the moment, meaning it’s currently getting lots of engagement. Finally, they will alter the way that story…
  • Oiling Your YouTube Marketing Engine

    Rohan Ayyar
    17 Sep 2014 | 8:47 am
    For the best conversions, your YouTube marketing should ideally be a mix of paid and organic content. Organic content can range from a how-to guide, to a sneak peek inside your workplace, to product reviews, or even a music video plugging your product. The style of the video and its contents are only limited by your imagination. YouTube ads, however, are a different ballgame altogether. While YouTube has display ads and clickable overlay ads that appear while a video is playing, the real worth of YouTube comes from using videos to put across your message in an engaging way to your audience.
  • YouTube Converts, Facebook Self-Destructs, and Brands Do Real Time Wrong | Social You Should Know

    Erin Ledbetter
    13 Sep 2014 | 8:00 am
    YouTube Converts Better than Twitter and Paid, Earned, Owned is Still Relevant Convertro published a study this week breaking down which social channels were best at driving web conversions.YouTube proved to be the best, getting the most credit for driving both product discovery (first touch) and conversion (last touch) in their study, while Twitter, Tumblr and LinkedIn brought up the rear of the pack. The article also leads with a claim that paid converts better than organic on most social channels, while organic is best suited for middle funnel touch points. Seems like a pretty obvious…
  • 4 Excellent Ways to Make Your Brand Pop on Social Media with Contests

    Dave Landry
    12 Sep 2014 | 12:30 pm
    When thinking of ways to promote your brand on social media, one of the first ideas many social marketers have is to hold a contest. This is a great way to boost user engagement, rack up return visits, and get people invested in your brand. Even if your brand hasn't hit the ground running quite yet, hosting social media contests is a great way to increase brand recognition, as well as gain more engagement along the way. In general, you would be hard-pressed to find someone who doesn't enjoy winning something for free. However, there are some individuals who believe social media contests can…
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    Digital Trends

  • Hulu teams up with J.J. Abrams and Stephen King for new original series

    Ryan Waniata
    22 Sep 2014 | 6:37 pm
    Hulu inks a deal with JJ Abrams' Bad Robot Productions, and Stephen King to air an original series centered around Kings' novel, '11/22/63,' which centers around a fictional attempt to stop JFK's assassination. The post Hulu teams up with J.J. Abrams and Stephen King for new original series appeared first on Digital Trends.
  • This smart sleep tracking strap monitors your heart and breathing each night

    Andy Boxall
    22 Sep 2014 | 5:15 pm
    Beddit is a detailed, high-tech sleep tracker, but it's not one you wear on your wrist. You slip the thin pressure-sensitive strip under your bed sheet, lay down, and sleep on it instead. The post This smart sleep tracking strap monitors your heart and breathing each night appeared first on Digital Trends.
  • Bad news, Ferrari-driving mobsters: NHTSA recalls 458 over missing trunk release

    Nick Jaynes
    22 Sep 2014 | 4:45 pm
    The National Highway Traffic Safety Administration is recalling all 2010 through 2014 model year Ferrari 458 and 458 Spiders for lack of interior trunk release latch. At only 8.12 cubic feet, however, it’s rather unlikely such a space poses a problem for many American-sized individuals. The post Bad news, Ferrari-driving mobsters: NHTSA recalls 458 over missing trunk release appeared first on Digital Trends.
  • It’s not the new FR-S, but Toyota’s C-HR concept looks like a blast

    Andrew Hard
    22 Sep 2014 | 3:45 pm
    Official images of Toyota’s C-HR concept have been released, and it looks to be a small crossover that could slot below the RAV4. Toyota has previously said that the concept would introduce a new design language. The post It’s not the new FR-S, but Toyota’s C-HR concept looks like a blast appeared first on Digital Trends.
  • Confirmed: Next Mercedes-Benz C63 AMG will get the AMG GT’s twin-turbo V8

    Stephen Edelstein
    22 Sep 2014 | 2:56 pm
    The next Mercedes-Benz C63 AMG will use the same 4.0-liter twin-turbo V8 as the AMG GT sports car, producing more than enough power to crush the competition. The post Confirmed: Next Mercedes-Benz C63 AMG will get the AMG GT’s twin-turbo V8 appeared first on Digital Trends.
 
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    Janet Fouts

  • How social media is like spaghetti sauce

    fouts
    16 Sep 2014 | 12:13 pm
    Malcolm Gladwell explains the secret to sauce, but what’s that got to do with #socialbiz? LotsTweet: http://ctt.ec/7ni05+ I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz, specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us. As marketers we are often focused on the end goal, to make our…
  • Why people don’t get Google+

    fouts
    5 Sep 2014 | 9:34 pm
    Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Why? Maybe it’s because you just don’t get how it works or how to use it! Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. Google+ is worth the effort I like to say Google+ combines the best of Twitter and Facebook on one…
  • Video Curation, It’s All About the N3TWORK

    fouts
    26 Aug 2014 | 9:24 pm
    We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it! Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month Users watch over 6 billion hours of video every month Mobile use on YouTube is up almost 40% of the global watch…
  • Are you using old skool strategies with new media tools?

    fouts
    18 Aug 2014 | 1:13 pm
    Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. The social media team responded quickly to direct me to the right person to solve my problem. They connected a human to…
  • A Hard Social Media Lesson for Hoteliers

    fouts
    6 Aug 2014 | 5:07 pm
    If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties. Guests are notified through the website that ” If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500. fine for each negative…
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    SocialTimes

  • Alaska Reporter Who Quit on Air Now Has a Crowdfunding Campaign

    Mona Zhang
    22 Sep 2014 | 3:15 pm
    Former reporter for KTVA Charlo Greene quit her job in a dramatic fashion — announcing “fuck it, I quit,” on air. Greene was reporting on the Alaska Cannabis Club when she revealed that she was, in fact, the owner of the club. Now, the reporter-turned-advocate has started a crowdfunding campaign on Indiegogo for her marijuana reform advocacy. Was her sensational resignation merely a bid to drum up attention for her cause? Probably. In her Indiegogo video embedded above, Greene says, “There comes a time in each and every one of our lives when we must choose to continue…
  • AFV Celebrates 25 Years, Partners with YouTube Stars

    Sonja Hegman Andras
    22 Sep 2014 | 2:25 pm
    One of America’s most engrained pop-culture television shows is about to celebrate a milestone and expand even further to hook a growing millennial audience. Seemingly the start of user-generated content before there was such a thing, America’s Funniest Home Videos will celebrate its 25th anniversary this year by partnering with some of Gen Y’s most popular YouTube stars as it premieres for a new season on Oct. 5. To celebrate the milestone, the show will now partner with  “ShayFV,” a new, weekly 17-episode, five-minute clip show starring YouTube personality Shay “Shay Carl”…
  • Yelp Pays $450,000 FTC Fine For COPPA Violation

    Kimberlee Morrison
    22 Sep 2014 | 1:35 pm
    Teens are a prime target for most social networks. Their numbers can boost a user base quickly, and they bring a lot of content with them. The trend has even been lampooned by The Onion. But minors — especially those under the age of 13 — have greater protections under the law, and it’s laws like these that have resulted in Yelp paying a $450,000 fine to the FTC. A statement from the FTC outlines why Yelp was forced to pay the civil fine, along with mobile app developer TinyCo, which was fined $300,000. According to the FTC, the companies “improperly collected children’s…
  • Facebook Wants to Surface More News

    Kimberlee Morrison
    22 Sep 2014 | 12:20 pm
    Facebook’s news feed seems like the least static system in social networking — it can be difficult to figure out what’s in and what’s out. Memes are out and celebrities are in; then Upworthy is out and live-posting about a TV show is the new thing to bubble to the top. Now, Facebook is biasing the feed towards news. “We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV…
  • Your New iPhone 6 Has Already Been Around The World [Infographic]

    Britt Clark
    22 Sep 2014 | 11:35 am
    Friday marked the release of the new iPhone 6 and iPhone 6 Plus, as you probably knew from the throngs of people wrapped around your local Apple retailer and the burst of bragging in your social feeds. According to E! Online, hopping on Twitter was among the first activities for those who managed to hang onto their devices. But what were all these new phones up to before they were supporting our social media habits? CompareCamp.com has put together an infographic that reveals the entire journey of the iPhone 6 models, and the process is pretty impressive. Here’s a look at a few of the…
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    Quick Online Tips

  • 4 Best WordPress Plugins to Stop Comment Spam

    P. Chandra
    6 Sep 2014 | 11:45 pm
    Which are the best WordPress comment spam blocking plugins. Probably most of you use the amazing Aksimet plugin which comes bundled with WordPress, but it is not enough to stop... Read more Read full original article at 4 Best WordPress Plugins to Stop Comment Spam©2014 QuickOnlineTips. All Rights Reserved.
  • 100,000 Facebook Likes!

    P. Chandra
    29 Aug 2014 | 10:09 am
    A big thanks goes out to the amazing QOT community as we cross 100,000 Facebook likes today. It has been a long journey to 100K likes, but the QOT Facebook... Read more Read full original article at 100,000 Facebook Likes!©2014 QuickOnlineTips. All Rights Reserved.
  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
  • How to Load Disqus Comments on Click with jQuery

    P. Chandra
    10 Aug 2014 | 9:51 pm
    How to load Disqus comment on click and on demand using jQuery? You might want to increase page speed or hide comments to save space to display other interactive elements to... Read more Read full original article at How to Load Disqus Comments on Click with jQuery©2014 QuickOnlineTips. All Rights Reserved.
 
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    that canadian girl

  • Being Creative is Exhausting!

    Vero
    4 Sep 2014 | 7:24 am
    Lately, I’ve been feeling like my brain might explode. We’ve been fairly busy with work, but it’s all been good, manageable work towards our next product. Yet, as soon as I have time to spare, my head goes back to crafts and a squizzillion ideas fight their way around my brain like desperate parents battling their way into Wal-Mart to buy the last Furby for Christmas. This September, I’ve been knitting for four years, and yarn dyeing, spinning and crocheting for two. In between, I’ve been sidetracked by various types of jewellery making, weaving, papercrafts…
  • Plant ALL THE THINGS! (aka being a newbie gardener)

    Vero
    29 May 2014 | 9:24 am
    It’s the end of May of my first springtime as a gardener. Well… I say “a gardener”. I have major impostor syndrome when it comes to it, because I really have no idea what I’m doing and am winging it all the way. Having said that, I’ve planted seeds, they’ve grown into little plants and are still alive. I guess that makes me at least a bit of a gardener. Apparently, a common mistake of newbie gardeners is to plant too much. *raises hand* Yep, sounds about right. We’ve got… a lot planted, and so far, much to my surprise, most is still…
  • Discovering My Green Thumb

    Vero
    2 May 2014 | 7:06 am
    Flowers from the garden I’ve always assumed I’d never be much of a green thumb; When anyone gave me potted plants from the supermarket, they’d be dead within weeks. And while the thought of eating fruits and vegetables that had actual flavour, I never had the inclination to dig up the grass to plant my own. Then in August, we moved house and everything changed. Rather than the miserable always-shaded garden from our old house, where 12 neighbours’ windows were always overlooking, we’d just moved to a house with a large allotment*. That’s when I…
  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    Vero
    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
  • Rainbow Dyeing Experiment: The Long-Awaited Tutorial

    Vero
    9 Apr 2014 | 7:47 am
    Before I begin with my tutorial, I’ve been meaning to post this since last year, but back when I first spent a few hours putting the post together, the dog ate my homework Squarespace ate my blog post. Disheartened as I was, I never got around to re-writing it. Thankfully, I’ve now switched back to WordPress, which is far smarter than I am and saves my drafts as I work on them! This is a fun rainbow dyeing tutorial for those who like experimenting with colours and creating their own colours with yarn or fibre to be spun, knitted, crocheted, woven to your heart’s…
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    Web Strategy by Jeremiah

  • Even More Money Funnels into the Collaborative Economy (Part 3)

    jeremiah_owyang
    20 Sep 2014 | 11:52 am
    Investors are doling out money by the fistful, $241 million deployed in less than three months. See the Google Sheet that has all this data, broken down by industry, amount, and date.  You can read part 1: Meet the investors, and part 2: The investors are in love with this market. Since my last analysis on July 3rd, 2014, there’s been continued funding into the Collaborative Economy market –where the crowd gets what they need from each other. Investors are infatuated in this market as it provides new supply, disrupts incumbents, using faster technology powered by mobile, social,…
  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Photo by Adam Foster Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
  • Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

    jeremiah_owyang
    26 Aug 2014 | 12:50 pm
    Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars.
  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
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    Future Visions

  • Stepping Up to a Better New Year

    Jonathan Burg
    21 Sep 2014 | 6:12 am
    Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was a particularly special moment for my family, as he was the first "Burg" born in our homeland in what was likely around 2000 years. But this year took a different turn as we approached summer. It began with the news that three of our boys were missing. Over the weeks that followed, I understood for the first time what it meant to be part of this great nation. Strangers gathered together in prayer and acts of…
  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
 
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    Des Walsh

  • 5 Things I’ve Learned About Getting Started with Podcasting

    Des Walsh
    22 Sep 2014 | 5:12 pm
    I’m planning a new podcasting show and in the process I’ve been reflecting on my podcasting journey so far, which has included a few starts and a few stops. With a few lessons learned along the way. Some key lessons have been: The focus of your show must fascinate you You don’t need elaborate gear to get started Join a community of podcasters Get the sequence of actions right at the outset Get a good hosting service 1. The focus of your show must fascinate you Creating and maintaining a podcast show takes work and discipline. So take time to choose a topic that fascinates…
  • Why I Write – Then and Now

    Des Walsh
    10 Aug 2014 | 7:40 pm
    My good friend Toby Bloomberg went along with an invitation to play along on an ‘old fashioned’ blog meme or blog hop. As Toby says in her post Why I Write – Blog Hop “Old Fashion” Meme, blog memes were popular before blogs were social media. Those were the days my friends etc. I’m not sure who started this particular meme, but Toby referenced Susan Foster, whose contribution to the meme is, appropriately for the master coach she is, Conscious Leadership: Why I Write. So then Toby asked me and a couple other friends and colleagues to join in and we said yes…
  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
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    Zac Johnson

  • How Top Bloggers Make Money Blogging [Infographic]

    Zac Johnson
    21 Sep 2014 | 5:06 pm
    Making money with a blog is a dream come true for many bloggers around the world. Just think about it… this is the age of blogging! Never has it been so easy for someone to start a business or brand on the internet, while also only needing to spend a few dollars in the process. Someone with just a few dollars in their hands and a few hours a week could quickly build an empire of sites or a brand that could sell for hundreds of millions of dollars down the road. It’s happened before and it’s happened again. This post is all about the Blogconomy and how bloggers are making…
  • Get Paid to Blog with LinkVehicle

    Zac Johnson
    18 Sep 2014 | 2:01 pm
    There are many different ways to make money with a blog of your own, but one of the most direct ways is to simply “get paid to blog“. By this I mean that you are actually getting paid a specific amount of money for writing a piece of content and placing it onto your site. The concept is nothing new and amazing, it’s simply a matter of creating a high value blog that already has an existing audience and finding advertisers that would be willing to pay for exposure on your site. So where are you supposed to find these paying advertisers? That’s where LinkVehicle comes…
  • ROTE 033: Burke Franklin Discusses the Importance of Business Planning

    Zac Johnson
    16 Sep 2014 | 1:46 pm
    It seems like everyone wants to be in business for themselves, but the majority of people simply don’t have the necessarily skills or dedication to make it happen. In addition to not having the necessary skills or drive to start something on their own, a business plan is lacking from many new entrepreneurs and individuals who are trying to get into this space. No matter what your trying to accomplish, whether it be a retail store, online business or even a blog… you need to have a business plan in place. Just think about how things were when you were younger. School is much like…
  • ROTE 032: Oliver Roup Wants to Make Every Link Intelligent and Valuable

    Zac Johnson
    9 Sep 2014 | 12:59 pm
    Imagine how many web sites and blogs there are in the world that link to products and services directly, with no affiliate link in place. While affiliate marketing is a way of life for most of us here, it’s a completely different world to anyone outside of the online marketing space. Amazon.com is one of the most popular sites in the world and the immediate go to source for buying anything online. When someone writes about their favorite movie or product through a blog post or article, they will usually link directly to the Amazon product page where someone could buy it. More often…
  • How to Monetize Partial Consumer Data

    Zac Johnson
    8 Sep 2014 | 4:04 pm
    The health & beauty and weight loss niche are always going to make a lot of money — especially now that there are plenty of white label and fulfillment companies in the world today. In short, it’s easy for anyone to start up a new branded product of their own and all they need to do is get a fulfillment company and put a solid marketing plan in place. Once all of this is done, it’s time for you to figure out how long you can keep a customer happy while also keeping them on your recurring monthly billing as a new product is shipped to them each month. When the product is…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Growth Ideas From London II

    Chad Barr
    17 Sep 2014 | 1:46 pm
    Issue No. 89 September 17, 2014 Raising the Barr Weekly Memo: Growth Ideas From London II Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Last week I shared the key insights I gained from my first day meeting with my global growth circle. Today I would like to share additional take-aways from my second day’s meeting: All growth isn’t profitable. Our…
  • New Web Presence Launch – Citrin Consulting

    Chad Barr
    15 Sep 2014 | 6:45 am
    It’s time to share the exciting launch and web presence of Richard Citrin, Ph.D., founder of Citrin Consulting. His unique perspective on leadership development, talent management and resilience is based on the idea that by using strengths, assets, and skills, and by aligning them in a purposeful and powerful manner, real change occurs. Check out Richard’s impressive site, showcasing his wisdom, clients’ successes and his thought leadership: Watch Richard’s testimonial: © Chad Barr 2014. All Rights Reserved.
  • Raising the Barr Weekly Memo: Growth Ideas From London

    Chad Barr
    10 Sep 2014 | 10:00 am
    Issue No. 88 September 10, 2014 Raising the Barr Weekly Memo: Growth Ideas From London Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Every several months I get together with my global growth circle (mastermind group on steroids), facilitated by Alan Weiss, to discuss our businesses and identify growth areas for our clients and for us. I last reported 30 Growth…
  • How to Hijack a Limo?

    Chad Barr
    4 Sep 2014 | 6:35 pm
    My great friend, Phil Symchcyh, tells the story better than I ever could. So here is the NYC story and thank you Phil for sharing: Limo driver in airport, holding sign for BERNICE. Chad marches up to him, says in his authoritative, assertive voice, “BARR!” Driver nods, Chad nods, off they go. I’m running to catch up. Half way to our hotel, driver’s phone rings. His dispatcher yells, “Where are you? Bernice is at the airport and she’s ready for your ride to Park St.” Driver, in heavy Russian accent, “I have my passengers. Going to Park St.”…
  • Raising the Barr Weekly Memo: Web Presence Best Practices

    Chad Barr
    3 Sep 2014 | 1:14 pm
    Issue No. 87 September 3, 2014 Raising the Barr Weekly Memo: Web Presence Best Practices Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: The topic of clients’ best practices comes up quite often in my discussions with my clients. I have written on this topic in the past and today I will share these best practices from the perspective of our web presence. So…
 
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    @andrewchen

  • New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

    Alli Brian
    16 Sep 2014 | 10:00 am
    [Andrew: A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others. They were gracious enough to share this data for the first time, as a guest post  on here - you can get in touch with the author, Alli Brian or Adam Marchick, Kahuna's CEO.] Push notification click-through rates via Alli Brian @ Kahuna The best…
  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
  • New data shows up to 60% of users opt-out of push notifications (Guest Post)

    Shannon Levis
    6 Aug 2014 | 10:42 am
    [Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick that's compiled a treasure trove of data about push notifications. Today, in an article authored by Shannon and Alli of the Kahuna team, they share some of what they know about why people turn off push notifications.] Why 60% of your users opt-out of push notifications, and what to do about…
  • Why aren’t App Constellations working? (Guest Post)

    Andrew Chen
    4 Aug 2014 | 10:00 am
    [Recently, I read this roundup of perspectives on "App Constellations" on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Thanks to the authors below for sharing their opinions on this new approach. -Andrew] Fred Wilson recently coined the term ‘App Constellations‘ to describe what he was seeing in the mobile app ecosystem with respect to distribution. Over the past few months, mobile companies have continued with this strategy, the idea being…
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    brandflakesforbreakfast

  • lots of warm sticky deliciousness

    22 Sep 2014 | 5:25 am
    Exactly what you were thinking, Krispy Creme doughnuts. Yes, Krispy Creme is still around and they’re launching a new catering service in the UK. To help promote the launch, they created the Double Hundred Dozen box o’ doughnuts (that’s 2,400 doughy circles of love) and ran a Twitter contest to give it away to one lucky local business. They should probably make this a normal reoccurring thing, because... DOUGHNUTS!
  • not your average bunny

    22 Sep 2014 | 5:15 am
    More and more brands are finally realizing the value of tapping into real-time conversations amongst consumers. Some do it better than others, but it's still good to see the shift. Just the other day a new meme took the Internet by storm: Sign Bunny. What is Sign Bunny you ask? More about that here. Okay now that you’re caught up on Sign Bunny, check out some of the brands that successfully used the meme. Funny how a little bunny can make a brand relevant.
  • cook like a hipster

    22 Sep 2014 | 5:10 am
    Or cook like a Portland local, same difference. If you’ve ever seen Portlandia, you know the humor is off-beat, a little odd, but hilarious all at the same time. It pokes fun of Portland’s culture in a good way. Well Fred Armisen and Carrie Brownstein (the show’s stars) teamed up with the co-creator of the show to create a companion cook-book. Yes, recipes are included, but they weave in that off-beat humor throughout, like the 'Day at the Zoo' pretzel knot, which is this book is going to be fantastic.
  • notice anything different?

    19 Sep 2014 | 5:00 am
    Seriously though, who notices these things? Apparently the loyal liege of Mets fans noticed the barely altered Mets logo on social media this week. Whether it was a hacker or an internal prank, the Mets logo underwent minor surgery when the longstanding UN building on the far right was replaced with Citigroup Center (remember, it's now Citi Field, not Shea!). The fraudulent logo has mysteriously disappeared, likely due to Kofi Annan.
  • lilac, tiger, berry...oh my!

    19 Sep 2014 | 5:00 am
    You know that mind-boggling feeling when you're trying to describe a color, but can't find the exact word? Ingrid Sundberg, a writer and children’s book illustrator, created the ultimate reference chart to describe any hue in question. So next time you're looking at those brand new shoes the sales lady convinced you into thinking were black, perhaps you'll re-evaluate - because after all, they could be: ebony, ink, raven, oil, onyx, or pitch. Mind: blown.
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    Stowe Boyd

  • "The problem isn’t coming up with ideas, it is how to contain the invasion. My ideas are like..."

    22 Sep 2014 | 6:07 am
    “The problem isn’t coming up with ideas, it is how to contain the invasion. My ideas are like uninvited guests. They don’t knock on the door; they climb in through the windows like burglars who show up in the middle of the night and make a racket in the kitchen as they raid the fridge. I don’t sit and ponder which one I should deal with first. The one to be wrestled to the floor before all others is the one coming at me with the most vehemence.” - Werner Herzog, A Guide for the Perplexed
  • Self-Healing Asphalt

    22 Sep 2014 | 5:53 am
    via Laura Bliss, Scientists Are Inventing Roads That Can Repair Themselves As TripNet reported last year, more than one-quarter of major urban roads in the U.S.—Interstates, freeways and other arteries—have pavement insubstandard shape. Heavy with potholes and tears, these rough-riding roads incur the average American driver $377 annually—$80 billion nationally—in operating and repair costs. And a recent estimate from the American Society of Civil Engineers shows that combined, the economic losses of decaying roads, bridges, and other infrastructure zaps $129 billion per…
  • "When a distinguished but elderly scientist states that something is possible, he is almost certainly..."

    21 Sep 2014 | 6:33 am
    “When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.” - Arthur C. Clarke, Hazards of Prophecy This is Clarke’s Law
  • Another proof that 2005 was the start of the postnormal...

    21 Sep 2014 | 6:20 am
    Another proof that 2005 was the start of the postnormal era:  Businesses and consumers will add roughly 40 exaflops of computing capacity in 2014, up from 5 in 2008 and less than 1 in 2005. - McKinsey The most important metric now is exoflops. Future currencies will be based on the cost of computing cycles.
  • "It is easier to imagine the end of the world than to imagine the end of capitalism."

    21 Sep 2014 | 6:15 am
    “It is easier to imagine the end of the world than to imagine the end of capitalism.” - Frederic Jameson, Future City 
 
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    Six Pixels of Separation

  • Mistakes We Make At Work

    Mitch Joel
    21 Sep 2014 | 4:03 am
    Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want to be?
  • Your Brand And The Amazing Spiderman

    Mitch Joel
    19 Sep 2014 | 7:09 pm
    Last week, I went to the Montreal ComicCon. It was crazy, It wasn't San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It's a number that I just can't wrap my head around. Why? Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? I had it bad. One of the best comic book stores in the city, Capitaine Quebec, used to have its main store right around the corner from my dad's pharmacy. The owners of the comic book store knew my dad. They shared a common driveway, they would often grab coffee or a meal at the same diner a few…
  • Six Links Worthy Of Your Attention #222

    Mitch Joel
    19 Sep 2014 | 5:30 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Enter The Zeitgeist

    Mitch Joel
    19 Sep 2014 | 12:56 pm
    Welcome to the spirit of the times. The TED conference is my personal escape pod. I've been attending that conference since the last one that was held in Monterey (2008). Someone once described it as "gymnastic for the brains." That description always makes me smile, but for those who attend it, they know that it is about so much more. The TED conference affects me at the cellular level. I'm not being overly dramatic. When was the last time that you attended a conference that you thought about on a daily basis? I think about the event, speakers and people I connect with over there…
  • This Ain't No Ice Bucket Challenge. Please Read.

    Mitch Joel
    19 Sep 2014 | 12:03 pm
    Here's a simple truth about me: I don't like asking you for anything. I don't. I don't like asking you to share my content. I don't like asking you to follow me on Facebook, Twitter, LinkedIn, Instagram or whatever. I don't like asking for help, in general. It's a fault. I'm not perfect. With that, I love sharing, helping and making myself as readily available to as many people as possible. I publish this blog, the podcast, my two books (Six Pixels of Separation and CTRL ALT Delete), articles in Harvard Business Review, Huffington Post and Inc. Magazine  and more, because I want people…
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    Chris Pirillo

  • The Joys of Geek Parenting

    Chris Pirillo
    22 Sep 2014 | 2:23 pm
    Hopefully, Jedi will love being a part of this geeky family! We talked about being a dad and a lot of geeky things in this TLDR. Thanks to you, Gnomies and Super Gnomies, for making it all possible! AMA — The Joys of Geek Parenting Pirillo Vlog 874 — Bacon is Her Happy Place! R2-D2 Baby... Read the full article on http://chris.pirillo.com/
  • Can I Hold You Forever?

    Chris Pirillo
    22 Sep 2014 | 11:21 am
    I pity the fool who ever dares to break my little girl’s heart. Welcome to Pirillo Vlog 875! Read the full article on http://chris.pirillo.com/
  • Saying ‘I Love You’ for the First Time

    Chris Pirillo
    21 Sep 2014 | 11:23 am
    It only took until Pirillo Vlog 876 for me to tell this girl that I love her. Is that too fast? Read the full article on http://chris.pirillo.com/
  • Bacon is Her Happy Place

    Chris Pirillo
    20 Sep 2014 | 10:48 am
    In Pirillo Vlog 874, I’m starting to think that Jedi has already perfected my facial expressions! Read the full article on http://chris.pirillo.com/
  • The Best Feature of iOS 8 is Privacy

    Chris Pirillo
    19 Sep 2014 | 9:02 pm
    What do you feel is the best part of iOS 8? If you couldn’t tell by the headline, I’ve got a few ideas… Thanks to our Gnomies and Super Gnomies for sharing their ideas! TLDR – The “Best” Feature of iOS 8 is Privacy Pirillo Vlog 873 – Welcome Home, Baby!... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • The War on Drugs Explained with Dragons

    leelefever
    16 Sep 2014 | 12:23 pm
    One of the tools we use in creating explainer videos is abstraction.  We look for opportunities to take the ideas that we want to explain out of their normal circumstance and put them into a new world. An example is our video that explains social media. It's a big analogy about ice cream.  Instead of talking about the details of tools and use cases, we showed what happens when everyone can make their own flavors.  By abstracting an idea, we work to free it of all the details, biases and baggage that comes with the real world situation. Instead, we use symbols, metaphors and analogies to…
  • ExplainerGIFs: What They Are, Why They Matter

    leelefever
    8 Sep 2014 | 9:56 pm
    This post is based on a more comprehensive article I wrote called Welcome to the Next Golden Age of Animated GIFs. Animated GIFs are fascinating. These silent, looping, video-like experiences are popping up all over the web, much like they did in the 90s. But this time, it's different. Animated GIFs can now be created by anyone and we're seeing them used in new and interesting ways.  You've probably seen animated GIFs used for entertainment or highlights:  But have you considered how animated GIFs can be used for communication and explanation?  Consider the example below by John Reid which…
  • New Video: Blended Learning Explained by Common Craft

    leelefever
    3 Sep 2014 | 11:34 am
    Our new video explains blended learning in under 2.5 minutes. See the highlights below: Watch it now   About this video: This video follows the story of a teacher who discovers blended learning and incorporates it into his teaching. It teaches: A basic definition of blended learning How the Internet has impacted teaching options The role of Learning Management Systems (LMSs) in blended learning How blended learning can change how classroom time is used What factors can ensure success Why blended learning matters   This video was suggested by Common Craft members and is designed with…
  • Common Craft Cut-outs: Now Available Individually

    leelefever
    12 Aug 2014 | 4:36 pm
    Visuals play an important role in how we communicate, but nice looking digital images can be a pain to find or create. That's a big reason we offer Common Craft Cut-outs - to provide a library of over 1,600 downloadable images that can be used in projects like presentations, blog posts and videos. Until recently, our Cut-outs were only available through Common Craft membership (starting at $49 per year). Today, all Cut-outs are also available individually. High resolution PNG images are $0.99 and EPS vectors graphics are $1.49.   Just click on Cut-outs in the library, add them to the…
  • Nice Animated Explainer on Planet Earth (and an Intellectual Leap)

    leelefever
    5 Aug 2014 | 10:52 am
    Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In the past I've written about the Intellectual Leap. This is when an explanation suddenly goes over the…
 
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    Data Mining: Text Mining, Visualization and Social Media

  • Scottish Independence : Bing Predicts 'No'

    Matthew Hurst
    18 Sep 2014 | 9:58 am
    Bing's prediction team has a feature live on the site right now that predicts Scotland will not become an independant nation as a result of today's referendum.
  • Bing hearts World Cup 2014, Google - not so much

    Matthew Hurst
    12 Jul 2014 | 12:19 pm
    While Google has been doing a great job of their front page animations (today's is very nice, illustrating how Brazil and The Netherlands are on their way to Russia for 2018), Bing appears to be far more attentive to actually answering questions about the competition. For example: Compared to Bing's Google's answer brings up some interesting news articles, but Bing brings up stats on the teams and even a prediction of who will win (Cortana - which is driving these predictions - has been doing a perfect job of predicting game outcomes).
  • GrubHub's Phasmid Websites

    Matthew Hurst
    3 May 2014 | 9:49 pm
    The rationale behind mining business data directly from the business's own website is that the business has a clear economic motivation to ensure that the data is up to date. If you own a restaurant that changes location, and your website still publishes the former address, those potential customers who visit your site will not be enjoying your delicious offerings. For the web mining proposition to work, it is important to firstly know that you have in your hand a genuine business website and secondly, to have excellent extraction and inference technology to pull the required…
  • Hopper - new in the travel space

    Matthew Hurst
    19 Jan 2014 | 11:24 am
    Briefly - Hopper is something new in the travel  / local space. In their own words: What if you could plan an amazing trip based on a vague idea — like “spring surfing in California” or “Mediterranean cruise”? What if logistical information popped up right when you needed it, so you wouldn't have to spend hours on research? This is our vision: to make planning a trip an effortless extension of discovering and exploring new places. We spent several years experimenting with different tools, technology and algorithms to collect, organize and manage massive amounts of…
  • FitBit: A great product with an even better website

    Matthew Hurst
    29 Dec 2013 | 10:36 am
    Briefly - Wakako gave me (actually us) a FitBit for Christmas. This is a great product if you are (like me) motivated by data to take action. While I appreciate the device design (small but functional), I really like the thought that has gone in to the data presentation in the dashboard. The displays of the key variables are clean and yet subtle enough to reward interaction by revealing additional dimensions.
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    Drew's Marketing Minute

  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
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    The Buzz Bin

  • 4 “Weak” Digital Marketing Metrics That Should Be Avoided

    Jason Poulos
    22 Sep 2014 | 8:17 am
    In an age where just about every action online is trackable, digital marketers can easily fall into reporting on some very shallow metrics. These common metrics are littered across the web and might appear valuable at first glance. However, prying them open and taking a deeper look, these metrics fully reveal their lackluster value. Clicks Every marketer wants their ad to get clicked but does an ad click equal a visit or conversion? What’s the value of a click? I covered this exact issue a while back and my investigation revealed that an ad click doesn’t always equal a site visit. In an…
  • Preparing for a Live TV Interview

    Rebecca McRoberts
    19 Sep 2014 | 1:03 pm
    If you were watching Good Morning America this morning, you might have seen the inspirational meeting between a bone marrow transplant recipient and his life-saving donor. PadillaCRT client Be The Match, the world’s leading nonprofit organization focused on saving lives through bone marrow and cord blood transplantation, brought Dallas resident Justin and New York resident Joe together for the very first time. In 2012, Justin donated bone marrow to Joe, who was fighting for his life after being diagnosed with lymphoma. After a year of anonymity, and then months of emailing back and forth,…
  • BuzzLine: Brainstorm or Brain Fog?

    Melissa Mowery
    19 Sep 2014 | 7:43 am
    You’ve sent out a meeting request, confirmed there’s time left in your budget, organized your notes and ideas and briefed your team. You’ve done all the right things to prepare for an active and productive brainstorming session but the whiteboard remains blank. We all understand the importance of hosting a dynamic brainstorming session – it helps collect different viewpoints, builds a team mentality, and most importantly gets you out of your own head – but there’s always something holding back those million-dollar ideas. So how do you open up the creative dam to let the idea river…
  • Why Hispanic Marketing Strategy Is Failing and How to Fix It

    Lindsay Wade
    18 Sep 2014 | 6:05 am
    In 1977, U.S.-based Braniff Airways inadvertently told their Spanish-speaking customers to “Fly Naked” in their new marketing campaign. To be fair, in most of Latin America, “Vuela en Cuero” translates to mean “Fly in Leather,” a tagline that Braniff intended to use while promoting its luxurious leather interior. In Mexico, local slang gave the phrase a completely different meaning – “Fly Naked.” This simple gaffe ultimately cost the company a bunch of useless billboards, its dignity and possibly some rogue, naked fliers. (There aren’t any statistics on that last one,…
  • Top 3 Reasons Craft Brewers Look East

    Pia Mara Finkell
    17 Sep 2014 | 7:59 am
                Four out of the five largest craft brewers are located west of the Mississippi. California and Colorado, in particular, are known for their incredible community of craft brewers, breweries and beer lovers. Some of the biggest names in craft brewing, however, are looking east to keep up with the wildfire growth of the craft beer industry. Take Chico, California’s Sierra Nevada Brewing and Fort Collins, Colorado’s New Belgium Brewing, for example. The second and third largest U.S. craft brewers by sales, respectively, both top brewers looked to…
 
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    Greg Verdino's Marketing Blog

  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    SocialFish

  • Association Social Media: American Society of Civil Engineers

    Maddie Grant
    22 Sep 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ———————  Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first –  in what…
  • [Cool Infographic Friday] Is there such a thing as online privacy?

    Maddie Grant
    19 Sep 2014 | 5:00 am
    Short answer is no, but more interestingly to me is the fact that despite these numbers, everyone uses social media anyway. H/t Rad Campaign and Craig Newmark. ————- (photo credit) More like this...[Cool Infographic Friday] How Will You Deal With Your Digital Afterlife?[Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing[Cool Infographic Friday] Top 10 Data Breaches[Cool Infographic Friday] 7 Ways to Screw Up Your Mobile Email Campaign[Cool Infographic Friday] 5 Reasons To Teach Your Kid To Code[Cool Infographic Friday] – Optimizing…
  • Small Business Set-Up and Digital Project Management

    Editorial
    18 Sep 2014 | 5:00 am
    This is a digital project management guide to help small businesses and has been provided by Jeanne Heeraman. —————— With the way the business and media landscape has changed in the last few years, it’s little surprise that this has created and encouraged more entrepreneurial vision and start ups than we’ve ever seen. Now that everything is web based, with such a focus on social media, and with various grants and funds accessible to those with a plan, it means that it’s easier than ever to start your own business. So how can you make sure…
  • Association Social Media: Philanthropy Ohio

    Maddie Grant
    17 Sep 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————— This interview is with Jessica Howard, Membership Services Associate, Philanthropy Ohio. Welcome! 1) First things first –  in what…
  • Why is your content strategy failing?

    Jessica Davis
    16 Sep 2014 | 5:00 am
    It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be…
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    Christopher S. Penn

  • The marketing optimization trap

    Christopher S Penn
    22 Sep 2014 | 2:00 am
    In marketing, we love to talk about optimization. Conversion rate optimization. Landing page optimization. Revenue optimization. Search engine optimization. Social marketing optimization. We dream of being able to squeeze every bit of performance out of our marketing machinery like a Formula 1 race car driver. In our endless quest for optimization, we forget one vitally important thing, however: You can endlessly optimize a bad system. For example, we can endlessly delve into our analytics and optimize our practices for any given metric. You can optimize your Twitter habits to maximize the…
  • 5 personal branding tips for students

    Christopher S Penn
    19 Sep 2014 | 4:07 am
    Sara Jane Fair from Rochester Institute of Technology’s Social Media class asked if I had any personal branding tips for college students: @cspenn @AaronMPagan any advice on building our personal brands? #ritsm — sara jane fair (@sarajanefair) September 19, 2014 Let’s start with some Hippocrates: first, do no harm. While he was speaking of medicine, this equally applies to branding. First, don’t do stupid things. Don’t post photos of yourself that you wouldn’t want on the front page of a newspaper, because when someone Googles you, that is the new front…
  • How to read the room as a speaker

    Christopher S Penn
    18 Sep 2014 | 3:52 am
    “If you want to become a more effective public speaker, you have to learn how to read the room.” That’s advice you’re going to find in nearly every public speaking manual, course, etc. Read the room. Read the crowd. Gauge the audience. Watch the body language. Except… no one actually tells you in usable detail HOW to do this. Read the room becomes a useless platitude, a cliche that’s not actionable. So here’s my template, my recipe for reading the room. Yours probably will vary once you develop it, and I’d love any fellow speakers to contribute…
  • How to find your dream job

    Christopher S Penn
    17 Sep 2014 | 4:09 am
    I was reading with interest a series of (print) articles recently in Fortune about people looking for their dream job. Much of the debate talked about perks, about job roles and responsibilities, and a lot of the side benefits of a job. What was glaringly missing from many of the discussions, however, is figuring out what your dream job is. Certainly, we’d all like the nearly imaginary job where we get paid obscene sums of money for doing virtually no work at all, a privilege reserved only for criminal banking CEOs and politicians, but that’s not a viable career path for most of…
  • The role of data in marketing

    Christopher S Penn
    15 Sep 2014 | 4:15 am
    I’ve heard and read quite a bit lately about how data can fix everything in the enterprise. Big Data, small data, data lakes… data will make everything better. I read very recently how data replaces the “shoddiness of intuition”, how data can help to redefine your marketing to be science, rather than art. Except that none of that is true. Data can make things better to a degree, but data cannot completely replace intuition, nor can it transform anything that relates to human beings to pure science. There are two core reasons why. First, your data – especially…
 
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    Socialmedia.biz

  • Top 10 social media tools for pro marketers

    Guest
    15 Sep 2014 | 5:02 am
    Mention, Zapier & Swayy should be in your marketing arsenal Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Megan Totka Chief Editor, ChamberofCommerce.com With so many tools and strategies for social media out there, it can be hard to know where to start. If you’re looking for a way to refine the possibilities, this list focuses on social media tools that marketing professionals are using successfully to get more from their social marketing. These tools range from free to paid,…
  • Do you have a domain name registration strategy?

    Chris Abraham
    8 Sep 2014 | 5:01 am
    Get an edge in search by going for the long term with your domain Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. What’s the first step in creating a domain name strategy for yourself, your business or your client? Step one is about brand brainstorming: thinking of a great domain name, registering it, perhaps buying it from its current owner, or perhaps registering it as a trademark with the United States Patent and Trademark Office. Step two is to make sure your online brand is locked…
  • Don’t believe what Google tells you about search

    Chris Abraham
    3 Sep 2014 | 3:55 am
    Photo by Alan Cleaver on Flickr (CC BY) How has Google misled us? Let us count the ways! Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. If you’ve been listening to Google of late, you’ve heard their spokespersons’ declarations that you should go merrily on your way producing content for your followers while making no attempts to improve your search rankings through explicit means. Focus on what you do best and ignore all that voodoo SEO stuff. Well. I’ll probably get…
  • Calendar of social media, tech & marketing events: September 2014

    JD Lasica
    2 Sep 2014 | 5:02 am
    Fergie from the Black Eyed Peas at a recent Oracle OpenWorld (Photo by Sen Chang) Guide to the month’s best conferences & events As summer slides into fall, it’s time to gear up for a slew of social media, tech and marketing conferences. Among the notable events on tap: the annual conferences put on by Oracle OpenWorld, the Social Shake-Up, Content Marketing World, SMX East and the Online News Association. If you can’t attend the event in person, find out the hashtag and follow the goings-on on Twitter. For the full year, see our full Calendar of 2014 social media, tech…
  • 17 steps to get more (legit) Twitter followers

    Guest
    25 Aug 2014 | 5:01 am
    Image by Matthew Johnson Post by Pete Bray VP of Social Strategy, Moz Target audience: Brand managers, marketing professionals, SEO specialists, PR pros, businesses, nonprofits, educators, Web publishers, journalists and anyone with a Twitter account. This article originally appeared at Moz and is republished with permission. Let’s talk turkey! How do you get more followers on Twitter? To start, put aside those quaint olden-times notions that seeking more followers is unsavory. Heck, even Twitter promotes their tools as means to quickly get more followers. Of course, the early days of…
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    Marketing Land

  • A Gmail “Support” Service You’ll Want To Avoid [AUDIO]

    Danny Sullivan
    22 Sep 2014 | 3:07 pm
    Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how brazen one was today, when I called just to see what would happen after an email I received. I guess I’d had enough. We’d gotten five messages... Please visit Marketing Land for the full article.
  • Marketing Day: Mobile CTRs Offer Little Value, Apple’s Biggest Launch Ever & Pinterest’s Ad Plans

    Amy Gesenhues
    22 Sep 2014 | 2:00 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank With the major Jewish holidays upcoming, BBR Saatchi &... Please visit Marketing Land for the full article.
  • Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank

    Steve Hall
    22 Sep 2014 | 11:50 am
    With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause. The post Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook Adds A “Your Pages” Box To Page Administrators’ Timelines

    Martin Beck
    22 Sep 2014 | 11:43 am
    Need a reminder not to neglect your business’ Facebook Page? Probably not. But a nudge now and then couldn’t hurt, and Facebook providing that with a new Your Pages module at the top of many Page administrators’ feeds. The new module, in the upper-right hand corner of... Please visit Marketing Land for the full article.
  • Study Shows CTRs A False Metric For Mobile Ad Performance

    Greg Sterling
    22 Sep 2014 | 8:40 am
    A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study... Please visit Marketing Land for the full article.
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    Convince and Convert

  • Is Twitter About to Make a Huge Mistake?

    Jay Baer
    19 Sep 2014 | 3:00 am
    Tweetable MomentsMarketing is math.markwschaeferTweet This An Twitter Algorithm for Twitter Recently there have been rumors that Twitter is planning to implement an algorithm for the way it presents content: rather than a straight timeline that publishes every single update in reverse chronological order, Twitter would display a sorted newsfeed based on perceived relevance of the content. Mark is the co-host of marketing podcast The Marketing Companion and author of The Tao of Twitter:...Read the whole entry... »        
  • Does Content Marketing Fuel Our Worst Instincts?

    Sue Spolan
    18 Sep 2014 | 9:00 am
    Image via BigStockPhoto.com As individuals, we exist increasingly in a world that accommodates one person and one smartphone. When is the last time you saw a smartphone owner more than arm’s reach from his device? Day or night, the mobile obsession maintains a fever pitch. That loop between human and machine is ever tightening. And this is just the beginning. In the next three years, global smartphone penetration is expected to exceed the 50 percent mark, and in five years, global...Read the whole entry... »        
  • Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

    Jessica Gioglio
    18 Sep 2014 | 3:00 am
    To celebrate its 30th birthday, Burt’s Bees  took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8th with a dedicated microsite, plus promoted Facebook posts and tweets...Read the whole entry... »        
  • How Small Businesses Can Use Visual Content and Increase Conversions

    Tom More
    17 Sep 2014 | 9:00 am
    Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about...Read the whole entry... »        
  • This free pine tree reminded me of 2 key marketing trends

    Jay Baer
    17 Sep 2014 | 4:00 am
    Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation First, this pine tree is is a fantastic instance of marketing sideways. Marketing Sideways is where you don’t talk about your products and services per se, but talk about something else that your customers would value, using that as a way to create a relationship with those potential...Read the whole entry... »        
 
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    The Online Community Guide

  • Get Referrals From Existing Members To Invite Newcomers

    Richard Millington
    22 Sep 2014 | 11:30 pm
    We all know the magic of referrals. Someone tells a friend about you, you contact the friend. Usually this leads to a positive outcome for all. We can apply a similar approach to growing a community. Contact a few members, especially the more established ones, and ask if there is anyone else that they think should be in the community. Let them pass across their e-mail address (or put you both in touch). Then contact the person and reference the member who recommended them and why they thought s/he should join.  Or better, got your moderators/volunteers to do it.  Soon you have a…
  • Agenda and Schedule for The SPRINT Workshop and Conference

    Richard Millington
    21 Sep 2014 | 9:00 pm
    Quick one, we've just published the agenda for the SPRINT Workshop and Conference. If you were waiting for more information before signing up, it's all here.  1) Agenda for FeverBee SPRINT workshop on Oct 29  We're proud of putting together what we think will be a terrific workshop for community professionals. A workshop where people will resolve the particular challenges they face. You can download the workshop agenda here : http://bit.ly/1uAigzE 2) Updated schedule for FeverBee SPRINT's conference on On 30.  We've updated our…
  • A Potential Ethical Dilemma

    Richard Millington
    18 Sep 2014 | 11:30 pm
    Here's a potential problem.  We're getting very good at identifying the people most likely to disrupt a community.  This includes their demographics and early actions in a community.  We can usually tell if someone will troll/disrupt a community based upon: a) Whether they complete their profile. b) Whether they integrate with an existing FB/Twitter account. b) Whether they make standard early-discussions in a community. d) The early language they use in the community (and length of posts) c) Their age/gender. d) Whether they connect with/know any existing members.
  • The Real Skill Of Building Relationships

    Richard Millington
    17 Sep 2014 | 11:30 pm
    Almost every client we work with (and new hire) struggles to build geniune relationships, especially online.   Their approach to any prospective member is too formal, too long, and has an offputting sales edge. It reads exactly like the type of communication we would ignore in our own inbox. At the World Bank a few months ago, I asked participants to craft outreach messages to members. Then we traded the messages and asked if we would a) open the e-mail and b) respond to it. The self-awareness was brutal. Most messages are along the lines of: Subject: Join Widgetcofans…
  • 1 Invite Per Person

    Richard Millington
    16 Sep 2014 | 11:30 pm
    Back in 2009, we stumbled across an interesting tactic for growing a community.  We closed the community and instead allowed each member of the community to invite 1 person per month.  If every member did this, the community would grow by 100% every month.  We found around 30% to 45% of members used their monthly invites.  30% to 45% growth per month is quite impressive. Faster than most communities. The exclusivity and being allowed to invite just 1 friend/colleague per month encouraged people to actually to find someone they wanted in the community. They suddenly had…
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    Daily Blog Tips

  • SEO Myths Every Business Owner Must Understand

    Guest Author
    22 Sep 2014 | 9:32 pm
    The larger part of SEO still remains a mystery among most people who venture online. In effort to shed some light to the SEO mysteries, a lot of myths have been brought about. Most of the myths aim at educating people on making the best use of SEO strategies. However, the information contained in the myths is not only untrue but misleading as well. This is because people tend to develop profound beliefs and take unnecessary caution even when there is no need for alarm. It is important to be very cautions before believing in anything that people tell you with regard to SEO. It does not matter…
  • How to Stop Procrastinating

    Daniel Scocco
    21 Sep 2014 | 9:41 pm
    One of the best things about working as a blogger/webmasters/online entrepreneur is that you can work from anywhere, as long as you have a laptop and an Internet connection. For many people this means working from a home office, using pajamas and drinking cappuccino, which is great, as long as you can actually get work done in such an environment. The problem is that dodging all the distractions and temptations is not easy. YouTube is just a click away, and as you don’t have a boss no one will bother if you waste away the rest of the day watching funny cat and dog videos… The…
  • 3 Steps to get Started with Email Marketing

    Daniel Scocco
    19 Sep 2014 | 10:24 am
    “The money is in the list.” I am sure you heard this motto before. It basically says, correctly, that an email list is one of the most profitable assets you can have as a webmaster or online entrepreneur. Why? Because email is still the most used and most direct channel for communications, and therefore having an email list is the best way to engage your readers and customers. Despite being an essential part of any website/online business, many people still don’t have an email list. The reason, probably, is because they believe it’s hard or complex to get started. If…
  • SEO Tips from Around the Web

    Daniel Scocco
    17 Sep 2014 | 9:43 pm
    I came across some useful SEO posts this past week, so I decided to list them here. First of all if you are new to the whole search engine optimization game I recommend that you start with a post covering the basics, and you can find one below. 1. Beginners Guide to SEO Written by the Dsgnone.com folks, this post covers the basics, including how search engines work, what are the basic optimization factors you need to worry about and so on. Here’s a quotation: Spidering This is the term used to describe the research phase of a search engine’s cycle. It visits your website and reads…
  • 16 Effective Blog Commenting Best Practices

    Guest Author
    15 Sep 2014 | 9:28 pm
    Like the principles of entrepreneurship… what worked in the 1800s for Andrew Carnegie, Henry Ford, James J. Hill and the Rockefeller are still the fundamentals principles of today’s entrepreneur. Blog commenting may also be seen as an old school way of promoting a blog, especially in today’s world where most of the conversation has moved beyond regular blog onto the social media sites – Twitter, Google Plus and Facebook. But it effectiveness has a blog marketing tool is as relevant as ever to the success of a blog popularity as it was in the 2000s. That’s why I…
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    Poetslife

  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
  • Provident Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Provident Prepper: A Common Sense Guide toPreparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
 
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    Nate Ritter

  • How to Integrate Codeception’s c3.php into Laravel4

    Nate Ritter
    27 Aug 2014 | 10:39 am
    (Before we start here, if you’d like to see this, and other technical posts like this, done on video in the future, please say so in the comments below. Thanks!) After banging my head against a wall trying to integrate Codeception’s c3.php into Laravel for code coverage, I realized it wasn’t as hard as I had thought.  Regardless, here’s my post on how I did it. Prerequisites You’ll need xdebug installed with remote_enable option turned on. Here we go I was doing functional tests, so here’s an example functional.suite.yml with the coverage element added.
  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
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    Louis Gray

  • I Heartily Endorse This Event Or Product

    22 Sep 2014 | 2:45 pm
    Everyone's a cynic. Or at least it can often seem that way, when the concept of 'balanced' reporting means to find the gray cloud for every silver lining, giving equal weight to unequal issues or looking for ulterior motives from well intended people who genuinely find value from products, groups or communities.Many years ago, I made a decision to use my blog for good and not evil, per se. I recognized there was little value in tearing things down, and that my readers and I would benefit more from a series of highlights than a trolling muckery through half-finished products and half baked…
  • Rachio Users Save 10 Million Gallons of Water Amidst Drought

    16 Sep 2014 | 2:45 pm
    California, and much of the Western United States, is in the midst of an incredible drought. But despite the dire warnings to stop wasting water, most sprinkler systems are still pretty dumb, or are just too obtuse and challenging to operate, putting homeowners on the wrong side of conservation. Rachio, which makes a smart, good-looking system you can schedule with a mobile app, just told early users, myself included, that their combined efforts saved more than 10 million gallons - more than a drop in the bucket.Rachio's Note to Customers Today Reports 10M+ Gallons SavedUnfortunately, in…
  • If Content is Portable, Where You Consume It Doesn't Matter

    10 Sep 2014 | 3:20 pm
    My good friend and colleague +Adam Singer lit a thought bubble with his latest rant against the dumb pipe of television, saying the formulaic, reality show centric content there is no longer palatable to generations growing up with many more choices - dominated by the on demand, everything's available alternative of the Internet. The summary, he says... is that who actually watches TV is "the old", backed by data from the Washington Post echoing the same.The argument that the Internet is supplanting TV is one that can't be denied outright, but I believe it's the wrong discussion. What's…
  • Striving for Streams of Serendipity or Inbox Zero?

    4 Sep 2014 | 2:45 pm
    Nobody really likes spam - those unrequested commercial emails that join your email box. They interrupt you, distract you, mislead you, or maybe worse - trick you into giving up your money or personal information. And over time, most email services have been pretty good at determining just what is spam, and what's not, while we, as consumers, are getting better at refining just what content we want on all our screens, be it our email box, or our social streams.With this experience, what we've labeled as spam now not only encompasses the obvious scam message, but practically anything that…
  • Joining the Google Analytics Team to Help Make Data Count

    19 Aug 2014 | 10:30 am
    Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Similarly, I've made a move here at Google that I'm excited about, focused on education, advocacy, and like most good education offerings, lots of numbers and measurement.As I approach three years at Google since joining in August 2011, I'm moving to a new role, leading the Advocacy team for Google Analytics, giving me full-time focus on one of the most fundamental and impactful products that powers the Web. From casual part-time bloggers (like me) who rely on…
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    Firebelly Marketing

  • Like It Or Not, Facebook Like-Gating Is Going Away

    Chad Richards
    10 Sep 2014 | 11:05 am
    Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.
  • Video Is More Important Than Ever On Facebook

    Chad Richards
    9 Sep 2014 | 5:09 pm
    Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site
  • Top 3 Firebelly Blog Posts Of August

    Chad Richards
    3 Sep 2014 | 8:14 am
    Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a
  • Twitter Analytics For All Users Now Available

    Chad Richards
    28 Aug 2014 | 3:20 pm
    Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and
  • #ALSIceBucketChallenge & Social Media: 3 Must-Reads

    Chad Richards
    22 Aug 2014 | 10:48 am
    By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done,
 
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    ConverStations: Small Business Improvements

  • Making Connections Like the Railroad

    Mike Sansone
    22 Sep 2014 | 1:43 am
    As you head west on I-80 coming into Nebraska from Iowa, you see a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. I use several train and railroad “themes” here, with specific purposes. While praising the work of days gone by, these themes also…
  • Week in Review: Posts and Podcasts September 14 – 20, 2014

    Mike Sansone
    21 Sep 2014 | 11:34 am
    Week in Review September 14 – September 20: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: September 20, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog…
  • Same World, Different Lens

    Mike Sansone
    21 Sep 2014 | 4:04 am
    Some see the world only through their own eyes. While physically, this makes sense, both socially and culturally, it can be a limiting view. It has been said, “No two people have ever read the exact same book.” Different experiences, different values. Same world, different lens. How does this apply to business? Some business owners find a tough time seeing what and how the customers might see the business. Someone in business for decades might not take time to see through the lens of a customer 30 years their junior. It can be tough to relate – yet relating is the building…
  • Master Your Craft, Believe in Yourself (LIFT Clips)

    Mike Sansone
    20 Sep 2014 | 4:23 am
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Use Your All to Give Your All [Robin Williams case study] Can't see the video in your RSS reader or email? Click Here! Improve – Don’t Cut Yourself Short [Facing the Giants Clip] Can't see the video in your RSS reader or email? Click Here! Finding Flow – Engage With Your Customers [Derek Jeter spot] Can't see the video…
  • Free Yourself from Facebook by Leveraging 3 Other Platforms

    Mike Sansone
    19 Sep 2014 | 9:15 am
    Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. We’ve found that many business owners who handle their own social media tend to place too much focus on Facebook, causing them to lose out on the potential power of platforms like LinkedIn and Google+. Why? Because Facebook is familiar. Learning how to leverage other networks may…
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    RyanSpoon.com » Blog

  • A New ESPN.com Is Coming

    Ryan Spoon
    16 Sep 2014 | 2:38 pm
    Earlier today, we began to open the doors to a small group of ESPN users for the new, redesigned ESPN.com. It is the first day of our Beta process – a multi-month process in which we will gradually open the doors to more and more fans, continuously test and iterate, and build towards the eventual site launch. Mashable covered the redesign last night (you can read here). And you can learn more about the redesign and request early access here. Below are some questions and my answers from the Mashable article: What are the goals for the new ESPN.com? Simply put, we set out to build a…
  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100’s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
  • Nike Merchandises Rory McIlroy, Tiger Woods & the PGA Championship

    Ryan Spoon
    7 Aug 2014 | 12:41 pm
    I love golf. I love Nike. And I love Rory. Unsurprisingly, I’ve also written a fair amount about each – particularly Nike and its use of social media and commerce. Here’s on more to add to that collection – Rory McIlroy is the world’s #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete. Just ahead of Rory’s opening round tee off, Nike released the following Facebook post – which includes Rory’s attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with…
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    The Engaging Brand

  • Quick Way to Improve Customer Experience

    Anna Farmery
    18 Sep 2014 | 7:36 pm
    There may only be one letter between these two words but there is a huge difference in that one letter to your bottom line – are you distressing your customer and de-stressing the customer?  There is huge profits just waiting for anyone who can de-stress the purchase process. There is huge customer loyalty just waiting for brands that put as much effort into de-stressing the purchase process as making the website look ‘pretty’. In this 24 hour world of hustle and bustle, all customers will pay for easy, simple purchases – just look at the streams on social media…
  • Ensure You are Measuring the Right Business Value

    Anna Farmery
    17 Sep 2014 | 8:10 pm
    Business value is created over time. There is no short cut, there may be short term profit BUT value is a longer term goal. Value is not what you earn today; value is what you have earned, are earning and will earn tomorrow. Value is not delivered like profit; value is grown through consistent, repeated delivery of brand values. Brand values are neither short term or long term…they ARE. They exist, they live, they may evolve over time through how they are expressed through products and services, BUT they remain at the heart of all that you do. It surprises me that people have to review…
  • 5 Business Success Tips That Will Transform Your Day

    Anna Farmery
    16 Sep 2014 | 7:31 pm
    What is stopping you? What is holding you back? Do you feel as though you work hard but just don’t get the business success that you deserve? The main cause of business stagnation is us – you, me and all the other business people out there. We too often block our own business success and don’t even know that we are doing it…. ….we see the problems, the risks, the reasons why not and ..ignore the opportunities, the benefits, the reasons why yes! Stand tall… and ask yourself what have you done to yourself, lately? What have you done to prevent your…
  • The Perfect Brand Example for Your Social Media

    Anna Farmery
    15 Sep 2014 | 6:56 pm
    Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Marketing is about giving examples. Sales is about delivering against those examples. Social media marketing is about BEING that example. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Doesn’t that sound more…
  • Maximise Your Emotional Business Investments

    Anna Farmery
    14 Sep 2014 | 7:11 pm
      Plans, plans, plans…financial, cashflow, sales…..business investments are surrounded by plans. Yet all these plans are based on an emotional investment that is so often ignored. You see it often with big brands who merge companies after painstaking financial business investments, and yet a sad lack of recognition of the investment required in combining two business cultures. You see it often with small businesses that don’t recognise the very strength of their brand is the culture of being small and personal. You see it often when all companies do not recognise the…
 
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    Brass Tack Thinking

  • Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)

    Amber Naslund
    5 Sep 2014 | 10:21 am
    It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. This recent article on VentureBeat focuses on Facebook’s dwindling organic reach and paltry commenting and sharing activity, citing some research from Forrester that says that engagement is pretty abysmal overall for big brands (this is important, more on this later). What happens in the wake of this kind of discussion? The battle cry becomes “social media isn’t worth the investment”, littered with everything from the…
  • My Leadership Philosophy In A Nutshell

    Amber Naslund
    4 Sep 2014 | 7:25 am
    As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S. Truman once said “It’s amazing what you can accomplish if you don’t care who gets the credit.” I believe in this…
  • How I Balance Personal and Professional Online Today

    Amber Naslund
    30 Aug 2014 | 5:06 pm
    I’ve been visibly online since approximately 2004 or so, in varied media and communities online. Earlier if you count much more nerdy things. One thing has never changed: balancing what you share and with whom on the web is a delicate dance, and one that has no hard and fast rules. So, disclaimer: these aren’t rules either. It’s just how I have settled on doing things, for now, while I balance my desire to be very open, personal and vulnerable online while still maintaining a visible executive role with a great company (more soon on that, I promise). But I get asked about…
  • When Entrepreneurship Isn’t The Right Fit

    Amber Naslund
    28 Aug 2014 | 8:37 am
    Entrepreneurship these days is all the rage. There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. If you spend any time in internet land, however, entrepreneur-iness is next to godliness, or something along those lines. It seems you can’t swing a cat video without hitting yet another blog focused on entrepreneurship or small business, or another startup conference, or…
  • Smashing Soundbites: Is It Really All About Relationships?

    Amber Naslund
    11 Aug 2014 | 8:53 am
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. Let’s dissect this persistent little bugger and perhaps derive some useful tidbits from it. 1. What the heck constitutes a “relationship” anyway? Anyone can look up the dictionary definition of “relationship” and give me an answer. But what I really want to know is what - in the…
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    NTEN

  • Data Maturity: Where Does Your Nonprofit Stand?

    Steph
    22 Sep 2014 | 5:23 pm
    Sam Chenkin Director of Solution Development Tech Impact Data sets come in many forms ... and go to many places in the average nonprofit. What's happening with your nonprofit's data? We are all feeling the pressure to quantify our work. Donors want metrics, the board wants key performance indicators, our staff want clear and measurable goals. Increasingly, we are expected to be able to take the nuanced work we do in the community and package it up. The absolute focus on quantifiable measurements is harmful, but it is clear that in the right situation measurements are incredibly…
  • Weekly Event Round-Up (Sept. 22-28)

    bethany
    22 Sep 2014 | 4:31 pm
    There's a lot happening at NTEN, and we want you to get involved! In this weekly roundup, you'll find the full list of NTEN events, opportunities, and deadlines for participation. Whether it's in-person events such as NTEN Labs or 501 Tech Clubs, online Communities of Practice or webinars, or deadlines for contributing content or applications - this weekly round up has you covered. Also, are you attending an NPTech-related event this month? Check out this page to see where NTEN will be in the community this month, we'd love to link up with you. In-person Events9/25501 Tech Club DC…
  • Failing Forward: Why building failure into your organizational culture can make it more successful

    Steph
    19 Sep 2014 | 2:42 pm
    Michelle L. Chaplin Senior Manager, Online Fundraising PBS "I have not failed. I've just found 10,000 ways that won't work." - Thomas Edison Most people bristle at the sound of the “F” word. Failing is something to be ashamed of or something to use for deprecation (#FAIL, anyone?). But failing can be one of the most powerful tools your organization has to continuously innovate and improve its programs.
  • Meet Ash Shepherd, NTEN's Education Director

    Joleen Ong
    19 Sep 2014 | 2:13 pm
    We are excited to welcome longtime NTEN Member, Ash Shepherd, to the NTEN team. As the Education Director, Ash will be responsible for overseeing and designing programs for the NTEN Community to help them transform technology into social change.  For many of you, no introductions are needed! Ash has been a go-to resource for NTEN staff and members for years. From a Tech Club organizer, to NTEN Lab facilitator, to NTC speaker, to Editorial Committee member, he has demonstrated his commitment for nearly a decade.  Learn more about Ash's journey through the NTEN Community, lessons…
  • How Nonprofits Can Ensure Security and Compliance of Sensitive Data in the Cloud

    Steph
    19 Sep 2014 | 2:02 pm
    Matt Goche Director of Security Consulting Sungard Availability Services How can a nonprofit protect the data it holds in the cloud? The vast majority of nonprofits employ cloud computing in some way, but they may not know or think about it. If you use Gmail, Google Docs, Microsoft Office Live Workspace, Salesforce, or Yahoo mail, you’re in the cloud. The cloud delivers key advantages for nonprofits, who often possess limited funds, space, and IT staff. Still, security and compliance are critical issues; many nonprofits worry just how protected they are and how they can meet compliance…
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    PsyBlog

  • The Ironic Reason Why Chilling Out Does Not Re-Energise You

    Jeremy Dean
    22 Sep 2014 | 7:44 am
    Your down-time may be doing you no good unless you follow this guidance. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 8 Ironic Effects of Thought Suppression Rethinking The Stress Mindset: Can You Find The Upside of Pressure? One More Reason Why Teenage Behaviour Can Be So Extreme The Irritating Reason That Overconfident People Get All The Breaks Facebook or Twitter? How Age and Narcissism Motivates The Choice
  • The Workplace Behaviour That is Unexpectedly Worse Than Bullying

    Jeremy Dean
    21 Sep 2014 | 7:37 am
    This workplace behaviour does more damage to people's mental and physical well-being than bullying. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Effects of Childhood Bullying Last at Least 40 Years The Worse-Than-Average Effect: When You’re Better Than You Think Cyberloafing at Work Makes You More Productive Our Memory for Sounds is Worse Than Touch or Sight Empathy: Women Better Under Stress But Men Worse
  • How to Instantly Tell If Someone is About to Make a Good Decision (Or Not)

    Jeremy Dean
    20 Sep 2014 | 7:25 am
    Study finds intriguing link between decision-making and this subtle signal. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: High Emotional Intelligence Dramatically Improves Decision-Making What The Eyes Reveal: 10 Messages My Pupils are Sending You The New Science of ‘The Meeting’ How to Use Your Head AND Follow Your Heart How You Can Instantly Tell Which Way a Crowd is Looking
  • How Memories Can Be Genetically Passed Down Through The Generations

    Jeremy Dean
    19 Sep 2014 | 7:14 am
    'Memories' can be passed down through genetic code from one generation to the next. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Fearful ‘Memories’ Passed Between Generations Through Genetic Code Childhood Amnesia: The Age at Which Our Earliest Memories Fade Autism Related to Lipid Levels During Pregnancy How the Brain Stores Memories A Better Way to Cope With Persistent Bad Memories
  • How To Quickly Turn Your Emotions Up or Down

    Jeremy Dean
    18 Sep 2014 | 7:16 am
    You can dial your emotions both ways with this simple switch. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Our Emotions Work The Body Map of Emotions: Happiness Activates the Whole Body High Emotional Intelligence Dramatically Improves Decision-Making How The Brain Processes The Emotions How Many Basic Emotions Are There? Fewer Than Previously Thought
 
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    Media Culpa

  • 10 really awesome Airbnb places to rent in trendy Stockholm

    kullin
    22 Sep 2014 | 8:13 am
    Stockholm, once named “the most photogenic city in Scandinavia” by CNN, has long been a popular tourist destination. The fact that Vogue recently crowned Södermalm in Stockholm the third coolest neigbourhood in the world shows that Stockholm hasn’t lost it’s cool. With the rise of sites like Airbnb, there are now also a rich selection of cool places to rent in Stockholm. Here’s a list of a few of our favourite Airbnb listings in Stockholm, Sweden. 1. Renovated veteran bus A fully renovated 1976 bus situated in Bromma outside of Stockholm, with forest…
  • 14 percent of Swedish teens use Vine

    kullin
    19 Sep 2014 | 7:42 am
    Twitter’s video sharing service Vine recently announced that it has 100 million monthly active users. Until now we have not had any statistics about how many local Vine users there are in Sweden, but according to a new survey by GlobalWebIndex, at least 3% of Swedish mobile internet users age 16-64 use Vine on a montly basis. Among teens (age 16-19) the penetration is much higher as 14% say they have used Vine last month. The highest penetration among teens in the surveyed countries can be found in USA and Canada (25% and 22%).   There are no further details about how the survey…
  • Fashion app caught using fake LinkedIn profiles

    kullin
    5 Aug 2014 | 3:57 am
    I’m always a bit catious when someone out of the blue wants to connect with me on Facebook or LinkedIn, for example. Often when people want to network, there is some kind of common denominator, like we both now somebody, have worked for the same company or something similar. So when total strangers make friend requests, I always check them out. I recently got two friend requests from two unlikely individuals, both good looking women working for some fashion app called Okay and with a quite decent background in the fashion industry. One had been Creative Head of Glamour Magazine and the…
  • Company uses flight MH17 crash to sell life insurance

    kullin
    18 Jul 2014 | 2:20 am
    The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens. Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed. The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
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    Regular Geek

  • Geek Reading September 22, 2014

    Robert Diana
    22 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Math and SQL Part 6: The Problem with NULLs | Javalobby Solving ORM: Keep the O, Drop the R, No Need for the M | Javalobby 4…
  • Geek Reading September 19, 2014

    Robert Diana
    19 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Some more unit test tips | Java Code Geeks Common sense and statistics | The Endeavour Global Web Literacy Gets a Boost From Maker…
  • Geek Reading September 18, 2014

    Robert Diana
    18 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Files reveal WW2 secret ‘Agent Fifi’ test for spies | BBC News Justice Department Proposal Would Massively Expand FBI…
  • Geek Reading September 17, 2014

    Robert Diana
    17 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Nightmare on Agile Street 2: Managed Agile | allan kelly The MSRs of EC2 | Brendan Gregg Vectorization in Julia | Intel Developer…
  • Geek Reading September 16, 2014

    Robert Diana
    16 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Why You Should NOT Implement Layered Architecture | Javalobby Working with Hypermedia APIs | Javalobby An operational and…
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    Random Thoughts in Marketing

  • The BEST PR oppertunities are easy

    4 Sep 2014 | 2:32 pm
    You'll have to read through a few posts back to see it, but earlier I blogged about how AirBNB's new logo could have been used as an exceptional PR opportunity (that they blew). This post is about yet another PR hack that you could/should be using for your app.In just 5 short days Apple will launch their much anticipated new products and upgrades. Though Apple will host the press at their headquarters, think about all the press their stores received on previous launches. Now realizing this, know that the cost to have someone be a placeholder in line at an Apple store is historically anywhere…
  • First Movers get the press....

    31 Jul 2014 | 9:05 am
    I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.   It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).Lesson learned, when there is an opportunity to showcase your product integrated…
  • Twas Marketing that killed the tablet

    30 Jul 2014 | 3:14 pm
    So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.Number one you have a…
  • Yelp blew it with video

    30 Jul 2014 | 1:23 pm
    Yelp recently announced that it would add the ability for it's users to upload videos. Yelp blew it for multiple reasons in my opinion.First, understand that Smartphones are already a thorn in the side of many businesses.  In Yelp's main playground (restaurants), not only do they cause tremendous delay in the whole customer experience (people put wait staff on hold while they take selfies, etc), but more importantly for Yelp - Restaurants (and other small businesses) HATE Yelp. Now a business may or may not have a legitimate gripe with their online reviews, that's a different…
  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
 
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    connect.icrossing.co.uk

  • Client Summit 2014: Our top take aways from the day

    Jenny Ellery
    19 Sep 2014 | 7:08 am
    From ‘What it is to be human’ to ‘How to buy beer’, iCrossing was answering the questions that really matter at its 2014 Client Summit yesterday. Taking place at the iconic Barbican Centre in London, the event saw an eclectic mix of talented individuals present their take on how brands can make the most of the moments that really matter to people. The speakers included Beau Lotto, a neuroscientist with a passion for design, Rita Clifton, dubbed the doyenne of branding by Campaign magazine and Jon Munro, who has the extraordinary task of marketing a whole country (Wales in case…
  • Scottish Referendum: Can we use social media to predict the outcome?

    Danny Chadburn
    18 Sep 2014 | 5:24 am
    With the future of Scotland balancing like a pre-tossed caber, I’ve done a little digging into the social profiles of each campaign to see what they’ve been up to. A couple of quick disclaimers. Firstly, despite my penchant for Tunnock’s Teacakes and being related loosely to snooker legend Stephen Hendry, I’m not Scottish – these views are purely analytical and in no way demonstrate the political leanings of myself or iCrossing. Secondly, without access to the social accounts of each side of the debate, we’re reliant on publicly available data. It’s…
  • Making sense of Google Analytics audience data

    Kirsten Shaw
    15 Sep 2014 | 6:14 am
    When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts. Earlier this year, Google added Demographics and Interest reports to the Audience section of Google Analytics (GA). Now not only can you see how many people are visiting your site, but how old they are, whether they’re male or female, what their…
  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst, reed.co.uk, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
  • The truth behind campaign traffic in Google Analytics

    Nick Rhodes
    3 Sep 2014 | 2:23 am
    A quick search for “Google Analytics campaign tracking” reveals just how well documented the feature is. The web is awash with posts detailing how to use URL parameters to ensure that all marketing activity falls into neatly defined channels, and with good reason: any untagged traffic is bundled into the “direct” bucket and the true value of your hard-earned campaign traffic is obscured. In fact, the importance of campaign tracking even prompted Google to create a tool to aid marketers in creating properly tagged URLs. For the purpose of this article, let us assume that we have a…
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    C R U C E S

  • Alan Schaaf and breaking outside of your friends list

    Michael Myers
    10 Sep 2014 | 8:23 pm
  • OpenStreetMap turns 10

    Michael Myers
    10 Aug 2014 | 6:22 pm
    OpenStreetMap is 10 years old! I can’t believe it’s been that long . . . Here is some eye candy -which I believe shows how the data was mapped out over time. (At least that is what I chose to believe.) Enjoy!
  • Apple – MacBook Air Sticker Commercial (video)

    Michael Myers
    1 Aug 2014 | 7:34 pm
  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
  • McKinsey’s David Edelman on digital marketing (video)

    Michael Myers
    30 Jul 2014 | 10:18 pm
    There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The ...
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    Ben Werdmüller

  • Some reflections on a summer at @mattervc (written on the way to demo day)

    14 Sep 2014 | 3:09 pm
    Some reflections on a summer at @mattervc (written on the way to demo day) 5 min read When the garage door rose at 421 Bryant and a beaming Corey Ford welcomed us inside, I didn't know what would await us over the next eighteen weeks. What I found was an unparalleled support network, new tools that changed the way I thought about my nascent business, and a community of amazing entrepreneurs that I'm proud to call my friends.Matter's tagline is "change media for good". That mission was appealing to me: our media shapes us as a culture in profound ways. In a democracy, the population must be…
  • Don't keep your opinions to yourself

    7 Sep 2014 | 12:53 pm
    Don't keep your opinions to yourself 2 min read The web is the most powerful platform for learning that human society has ever known. Every time we encounter someone with different skills, contexts and ideas to us, we learn from each other - as long as we share those things.In many places, children are brought up to think of talking about politics as rude, and these attitudes can sometimes translate to social media. I feel very differently: while it may be rude to talk about differences of opinion at the Thanksgiving table, if only because the social norms have been set differently, I almost…
  • Why can't you comment on this post? #indieweb

    5 Sep 2014 | 9:46 am
    Why can't you comment on this post? #indieweb 2 min read I'm sometimes asked why my posts here on my Known site don't let people comment on them.The answer is: actually, they do. And I want to read your comments. Feedback is a gift.Known, like p3k, Taproot and a number of other platforms, uses an open technology called webmention to power its comments. Plugins are also available to help WordPress use webmention.What webmention gives us is a truly decentralized conversation: you can make a post on your site, mark it as being in reply to this post, and it'll show up as a comment here - but you…
  • Homebrew Website Club: September 10, 2014

    3 Sep 2014 | 11:59 pm
    Homebrew Website Club: September 10, 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: September 10, 2014, 6:30pm Ends: September 10, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club…
  • Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about

    27 Aug 2014 | 7:49 am
    Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about 3 min read Fred Wilson is seeing a swing back towards personal blogging:There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.Which is exactly what I'm doing now, from my Known…
 
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    Growmap

  • Understanding How Innovation Creates Successful Businesses

    Gail Gardner
    22 Sep 2014 | 12:28 pm
    Change is the one thing that drives every industry. It affects the way that customers experience the things they love. When that change is beneficial to a large degree, then it becomes known as innovation. What counts as innovation? Consider those once-outlandish ideas such as computers you can take with you while on the go, phones that can surf the Internet or an online game with millions of players worldwide. These things wouldn’t be possible without leaders who considered the risks of trying something different for the sake of progress. Carefully Crafting Smart and Innovative…
  • 6 Financial Tips for Your Small Business

    Gail Gardner
    19 Sep 2014 | 12:21 pm
    As a small business owner, you’re well aware of how tough today’s economy can be. Forbes reported that 8 out of 10 small businesses in the U.S. fail within their first 18 months for a variety of reasons. No matter the cause, however, the failure of a business will almost always have roots in some kind of financial hardship. This is especially true when it comes to smaller businesses, where entrepreneurs are scraping up every last penny they can in order to see their vision for a successful business come to fruition. Image via Flickr by peddhapati   While scrimping and saving…
  • Take Your Accounting to the Next Level, but with QuickBooks or Xero?

    Gail Gardner
    16 Sep 2014 | 7:01 am
    As the business world becomes more reliant on the cloud and working on-the-go, many small business owners will start to look at every aspect of how their business operates, including their accounting software. Any Google search for accounting software will turn up a bevy of choices, including newcomer Xero. For years, accounting teams across the globe had one go-to piece of accounting software: Intuit QuickBooks. That’s not the case anymore. Comparing the two software does carry a few key narratives: The little guy vs. the big guy; new vs. old; and hip vs. proven. Both pieces of software…
  • How to Use Local Business Directories to Increase Visibility and Sales

    Gail Gardner
    14 Sep 2014 | 4:22 pm
    Even in small towns, all your potential customers do not know how to find you. For years I’ve been encouraging bloggers to focus more locally. What we really need are local directories to quickly find only businesses that are in your area. The challenge is to get sufficient numbers of small businesses to list themselves on and promote the same site. Hasan Saleem has added a Local Search Directory for businesses in the United States to his long established directory site. Sample Business Listing – Click image to see actual listing How to Get the Most Out of Local Listings When…
  • What to Look For In a Digital Agency

    Michael Jenkins
    11 Sep 2014 | 10:01 pm
    So, you’ve finally made the decision to make the big leap. You’ve given it a lot of thought, weighed the options and looked at the playing field. Now, it’s time to hire a digital agency. That being said, you don’t have any experience in this area. You may not be familiar with the terms, and how all this digital stuff works in the first place. So, just how do you go about selecting the agency that’s just right for your company? Well, glad you asked. Here are a few simple steps you can take to find just the digital marketing agency that’s perfect for you. Check with Your Peers…
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    TheWayoftheWeb

  • Google Authorship and rel=author is no more

    Dan Thornton
    29 Aug 2014 | 6:30 am
    One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. Since the start of 2014, Authorship has carried slightly less benefits for those who implemented it correctly with first a reduction in the amount of author photos shown per query,…
  • Blogging for Business and Profit Notes: DPiP August 2014

    Dan Thornton
    7 Aug 2014 | 1:25 am
    There’s nothing here yet until after I give my presentation this evening – Thursday, August 7th. The full notes will magically appear on Saturday, August 9th. In the meantime, you can always follow me on Twitter (@badgergravling), or follow TheWayofTheWeb (@twotwmarketing) to be alerted when I’ve compiled and sorted everything… The post Blogging for Business and Profit Notes: DPiP August 2014 appeared first on TheWayoftheWeb.
  • How to merge an existing Google+ page and Youtube Channel

    Dan Thornton
    4 Aug 2014 | 10:39 am
    The continued integration of various Google services with Google+ has generally been a positive move for both Google and businesses who can now access pages, page insights, analytics etc all in one place. But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was.   We’ve merged G+ and Youtube profiles for our own sites and clients Disconnecting a Google+…
  • Proud Sponsors of DPiP May 2014 event

    Dan Thornton
    8 May 2014 | 6:10 am
    I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. It’s a great way to informally meet up with a diverse range of people who share an interest in digital technology, whether it’s a personal interest, a career or their business. There’s more details on the DPiP website. And although we’re still a small company, it’s great to be able to start supporting initiatives and getting more involved in our local…
  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
 
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    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
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    Social Media Bird Brain

  • Where Your Content Marketing Went Wrong

    3 Sep 2014 | 12:00 am
    This slideshow by Rand Fishkin lays out a lot of what I've been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin Update on Adventures in Customer Service You may remember I said I couldn't recommend Readymag because their customer service wasn't up to par. Very soon after, I got a couple of emails
  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
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    Corporate Eye

  • British Consumers Have Little Tolerance for Technical Problems

    Susan Gunelius
    19 Sep 2014 | 4:03 pm
    Nearly three out of four British consumers avoid companies that regularly have technical problems. That data comes from research by Delphix, a data virtualization company. In fact, ongoing technical problems will motivate 42% of British consumers to switch their business to a different company and another 40% will consider moving their business to another company. Not only do British consumers have little tolerance for technical problems, they also have high expectations for the type of technology that companies provide in consumer transactions and interactions. Nearly three out of four…
  • IAB Releases 3 Principles to Stop Online Ad Fraud

    Susan Gunelius
    17 Sep 2014 | 6:18 pm
    Online ad fraud has been a big problem for brand advertisers for years, and now, the Interactive Advertising Bureau (IAB) has taken new steps to curb it. Back in December of 2013, the IAB Traffic of Good Intent Task Force released a set of best practices to reduce exposure to online ad traffic fraud, and now, the IAB is expanding those efforts. This week, the IAB announced that the IAB Traffic of Good Intent Task Force has become the Anti-Fraud Working Group and will focus on eliminating fraud across the advertising industry. As it’s first step, the Anti-Fraud Working Group released…
  • Tumblr Referrals Produce Highest Mobile Revenue Per Visit for Brands

    Susan Gunelius
    15 Sep 2014 | 5:59 pm
    Tumblr referrals just got bumped up higher on many brands’ priority lists. The 2014 U.S. Mobile Benchmark Report from Adobe Digital Index was released this month, and Tumblr referrals were found to drive the highest revenue per visit (RPV) from mobile devices. Driving $2.57 per visit generated to a retail site on tablets and $0.67 on smartphones, Tumblr outpaced Facebook which only drove $1.55 on tablet devices and $0.42 on smartphones. Both Twitter and Pinterest generated less than half the revenue per visit from smartphones as Facebook. However, Twitter outpaced Pinterest on revenue…
  • The Effect of Company Culture on Brand Image

    Susan Gunelius
    12 Sep 2014 | 6:21 pm
    Which brand do you prefer as a consumer—Apple or Google? Which company would you rather work for as an employee—Apple or Google? Which company would you rather invest in as a shareholder—Apple or Google? Are your answers to those questions the same or different? For many people, their answers will be different because we prioritize different factors when evaluating a brand as a consumer versus as an employee or investor. As Google and Apple trade the top spot in the list of the most valuable global brands from year to year, both brands continue to enjoy positive brand…
  • State of Inbound Marketing for Corporations in 2014

    Susan Gunelius
    11 Sep 2014 | 1:09 pm
    The fifth annual State of Inbound report was been released by HubSpot, and again, thousands of marketers from around the world report that inbound marketing is very effective for their companies. In fact, companies are increasing investments in inbound and they’re experiencing positive ROI from those initiatives. Marketers report that in 2014, blogging has the most significant impact on performance. Respondents who have prioritized blogging are 13-times more likely to achieve positive ROI than marketers who have not prioritized it. Behind blogging, the top inbound marketing projects are…
 
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    Uber.la - tech reviews, opinion and wit

  • Letters to a Young Artist in the Digital Age

    jmacofearth
    21 Sep 2014 | 8:16 am
    I hope you find creativity in your life. And if I can be of any help to you, let me know. I am over here in my own tunnel of life, furiously creating myself, and I will share what I can of the light for us to forge ahead.
  • Perseverance and Habit: This Creative Morning

    jmacofearth
    21 Sep 2014 | 5:02 am
    Find your simple capture system for when the ideas come in inconvenient times. Then make sure you can rekindle the spirit from your capture, and that you can catalogue them and find them later, when you're in need of inspiration.
  • The Big Rip Off: Apple's iPhone 6 and 6+ Most Wanted

    jmacofearth
    20 Sep 2014 | 6:46 am
    So yesterday's record release of iPhone 6 units into the world, also signals a new market for stolen iPhone 6s. And it doesn't have to be this way, but the manufacturers are making a killing selling handsets and selling them again to people who lose them to the black market.
  • The Risk of Social Media Success

    jmacofearth
    17 Sep 2014 | 4:22 am
    The most important work I have is being a great parent. Everything else I do is in support of that goal. And if my writing is offensive to a potential employer, I hope they Google me before hiring me and upsetting a lot of my life with unnecessary drama.
  • Social Media Blowback

    jmacofearth
    13 Sep 2014 | 5:31 am
    If you're talking about social media these days, you're starting the conversation at a disadvantage. Today terms like demand generation and inbound marketing are much better marketing banners to fly on your LinkedIn profile or on your resume.
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    Technology & Marketing Law Blog

  • Employer Isn’t Liable When Former Employee Linked His Apple Accounts To Its Devices–Sunbelt v. Victor

    Venkat Balasubramani
    18 Sep 2014 | 12:15 pm
    Victor worked at Sunbelt as a sales rep but left to join a competitor. His former employer is suing him for trade secret misappropriation. Victor asserted privacy-based counterclaims. Sunbelt assigned him an iPhone and an iPad. He created an Apple account linked to both devices. He returned the devices upon termination. He received an iPhone and iPad from his new employer, but when he went to link the iPad to his Apple account, he discovered that the previous phone was still linked to his account. As a result, his text messages were transmitted to the iPhone he returned to Sunbelt. He sued…
  • Urban Outfitters’ Kent State T-Shirt Was Offensive But Probably Legal (Guest Blog Post)

    Eric Goldman
    18 Sep 2014 | 9:07 am
    By Tyler Ochoa As reported in various news outlets (including MSN and New York magazine), Urban Outfitters generated a storm of controversy on Twitter a few days ago, when it was discovered that it was offering for sale a “vintage” Kent State University sweatshirt, stained red in a manner that resembled blood spatter. In the wake of this mini-scandal, the question arose whether Kent State could successfully sue Urban Outfitters for trademark infringement or dilution. I seriously doubt that Kent State will file a legal action against Urban Outfitters. Urban Outfitters has already…
  • Texas Supreme Court Limits Reach of Pre-suit Discovery (Guest Blog Post)

    Eric Goldman
    16 Sep 2014 | 9:20 am
    [Eric's introduction: this guest blog post comes from Ed Cavazos of Bracewell & Giuliani in Austin, Texas, who I've known for 20 years. Ed was part of the first wave of lawyers and scholars focusing on Internet law, and he wrote the 1995 book Cyberspace and the Law: Your Rights and Duties in the On-Line World that was one of the leading early books on Internet Law (I still have it on my bookshelf). He has generously agreed to explain a potentially important ruling from Texas about anonymous online speech.] By Ed Cavazos The Texas Rules of Civil Procedure provide potential plaintiffs in…
  • California Tells Businesses: Stop Trying To Ban Consumer Reviews (Forbes Cross-Post)

    Eric Goldman
    15 Sep 2014 | 6:55 am
    Photo credit: man’s mouth with bronze or gold metal zipper // ShutterStockIncreasingly, businesses are looking for ways to suppress or erase consumers’ negative online reviews of them. In particular, we’ve recently seen a proliferation of contract clauses purporting to stop consumers from reviewing businesses online. Those overreaching contract clauses have never been a good idea, but last week, the idea got worse. Gov. Jerry Brown signed AB 2365 into law, to be codified as California Civil Code Sec. 1670.8. The law is a first-in-the-nation statute to stop businesses from…
  • Ninth Circuit Says Yelp Doesn’t Extort Businesses–Levitt v. Yelp (Forbes Cross-Post)

    Eric Goldman
    10 Sep 2014 | 6:45 am
    For years, Yelp has been dogged by allegations that it manipulates user reviews to coerce businesses to advertise with it. While businesses aren’t likely to stop grumbling about these concerns any time soon, a federal appellate court emphatically shut the door on legal claims that Yelp extorts advertisers. This long-running case dates back to early 2010. The plaintiffs allege that Yelp extorted them to buy advertising by manufacturing negative reviews of their businesses and manipulating user-submitted reviews and ratings about their businesses. The Ninth Circuit Court of Appeals…
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    shesgotclients.com

  • I’m Going on Tour to See You!

    Christine
    3 Sep 2014 | 6:27 pm
    I’m going on a “mini-tour” to see you! Registration is now open for my Get OUT There—Live! Tour! What does it mean? I’m visiting a couple of cities to teach my process for growing a business that’s aligned with your values and allows you to serve many more people… by leveraging the Internet and using authentic, engaging marketing to attract your most ideal clients and get out there in a really big way. It’s something I’ve never done before! One of the coolest things about it? We’re making it very easy and affordable for you to get this information! You’ll spend a…
  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
 
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    Online Marketing Blog - TopRank®

  • 3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

    Lee Odden
    22 Sep 2014 | 6:59 am
    As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital PR and Social Media will only grow as the year finishes out and into the next. To satisfy that interest, we’ve already started publishing marketing predictions for next year and with over 9,000 social shares, the future is definitely on every…
  • Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

    Ben Brausen
    19 Sep 2014 | 3:45 am
    Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.  AllTwitter The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC] - Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the…
  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

    Lee Odden
    15 Sep 2014 | 7:18 am
    The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed my expectations (once again) and shine her bright light of wisdom on the power of good writing. In business and in life, writing is an essential part of communications – no matter how digital, virtual and science…
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    FUEL LINES

  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
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    Kneale Mann | Leadership

  • Perspective

    Kneale Mann
    18 Sep 2014 | 4:48 am
    At an early age, we’re told to be brave. Don’t whine or I’ll give you something to cry about. We are not born with fear, but it rears its ugly head early on, sometimes through innocuous events. A bit here, a smidge there, and suddenly we are thrust into the world where others are told to be brave and not cry and not show their insecurities.We climb the ladder, finish the project, attend the meeting, rush to the event, answer that email, respond to that request, get on that conference call, make that flight, make eye contact, smile brightly, and we keep running.Splash in the faceWe get…
  • The Best Place to Start

    Kneale Mann
    15 Sep 2014 | 3:19 am
    I was sifting through old notes and saw two quotes that were well timed. Karen Lamb said a year from now you will wish you had started today while Jim Rohn said if you really want to do something, you'll find a way, if you don't, you'll find an excuse.We all have ideas we don’t act on. We may be waiting for the best time, more money, or permission. We may be out of excuses and left with one option. The best time is right now.__________________________________________________________________Kneale Mann | People + Priority = Profit lamag
  • A Connected World Less Connected

    Kneale Mann
    12 Sep 2014 | 4:39 am
    Anytime you walk into a business, it can be an interesting look into human behavior. There are people in meetings, typing on laptops, discussing a new project in the hall, drinking coffee, and maybe even having a laugh or two. It’s a peek into a subsection of society we call work. They say we spent a third of our lives in this space. It appears it's rapidly becoming more. We may not be "at work" but we seem to be spending a larger amount of time working, thinking about work, worrying about work, discussing work.Our workspace is expanding physically as technology spreads it into homes and…
  • Let's Get Clear

    Kneale Mann
    4 Sep 2014 | 4:59 pm
    I went through an exercise recently with a colleague and friend. We have worked together and been friends for years. We were talking about a bunch of things; life, work, family, goals, dreams, strengths, what we want to do with the rest of our lives. It was a great conversation.Then he asked; “Are you clear what you want?” I thought he was asking a career question but it was deeper than that. He has two small children and his priorities have shifted. He no longer wants to spend the wee hours of the night behind his desk. He wants to spend time with his kids while his desire to do…
  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | People + Priority = Profit istock
 
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    The Fresh Peel

  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Argues It Has Free Speech Right To Email Users' Friends

    Mark Brooks
    22 Sep 2014 | 6:45 am
    ONLINE MEDIA DAILY - Sep 20 - LinkedIn is asking a judge to dismiss a lawsuit accusing the company of misappropriating users' names and images in order to grow its members. The lawsuit, filed one year ago as a potential class-action, centers on allegations that LinkedIn emails users' friends with invitations to join the service. The consumers who are suing say that LinkedIn violated a California law about endorsements by using their names and images in emails to their friends. LinkedIn now argues that it has a free-speech right to send follow-up emails, on the theory that the service helps…
  • Yelp Pays $450K To Settle FTC Child Privacy Violation

    Mark Brooks
    18 Sep 2014 | 10:42 am
    SILICON BEAT - Sep 17 - Yelp has agreed to pay a $450K to settle Federal Trade Commission charges. The FTC has gone after Apple, Amazon and Google for instances when children allegedly rung up charges as part of in-app purchases. In Yelp’s case, the company asked users for their date of birth. A few thousand people gave ages showing that they were under 13. Yelp not only didn’t block those people but it collected their e-mails, addresses and locations. Yelp violated the Children’s Online Privacy Protection Act (COPPA) which prohibits collecting data on children under 13. Yelp failed to…
  • Mail.ru Now Controls Most Of The Russian Social Networking Market

    Mark Brooks
    18 Sep 2014 | 8:10 am
    GIGAOM - Sep 16 - Mail.ru has bought out VKontakte, the largest regional social network. The buyout became complete on Tuesday, when Mail.ru bought the remaining 48% that it did not own for $1.47B. The stake in question belonged to United Capital partners (UCP), run by Kremlin ally Ilya Sherbovich, which bought it off some of the VK co-founders (not including Durov) in April 2013. by David MeyerSee full article at GigaOm See all posts on Mail.ruSee all posts on VKontakte
  • LinkedIn Usage Grows 40% In South Africa

    Mark Brooks
    18 Sep 2014 | 7:59 am
    IT WEB AFRICA - Sep 16 - According to research firms World Wide Worx and Fuseware, there are now 3.8M LinkedIn users in South Africa, up 40% YOY. Growth of LinkedIn in SA comes amid a sluggish economy. Other notable rising social networks include Facebook with 11.8M South Africans. 9.2M of them access Facebook on their mobiles. Local social network Mxit is down to 4.9M users from 6.5M one year ago. by Simnikiwe MzekandabaSee full article at IT Web Africa See all posts on LinkedIn
  • Social Networking App "HeyLets" To Launch In USA

    Mark Brooks
    16 Sep 2014 | 10:52 am
    SMH.COM.AU - Sep 15 - The idea of walking into a shopping centre made Dean Kelly's skin crawl. "I couldn't bear the thought of having to fight crowds to furnish my flat," Kelly says. So he came up with the idea of Zanui, an online furniture store. While in US raising money for Zanui, he came up with his latest project - HeyLets, a social networking app that allows people to share their experiences based on their interests. He met Justin Parfitt and they decided to roll out the app in Australia first to test the market. In 2002 Parfitt created Fast Impressions, a speed-dating company. HeyLets…
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    HighTalk

  • Fewer Choices, Please…

    George F. Snell III
    22 Sep 2014 | 1:46 pm
    Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]
  • Going Live is Really, Really Hard

    George F. Snell III
    10 Sep 2014 | 9:45 am
    For the last two years, I’ve co-led a live broadcast offering for Weber Shandwick. It’s called – ta da! – GoLive. GoLive differs from a regular “live stream” in that it is a produced TV-quality show – scripted, multi-camera and with high-quality roll-in content. A GoLive is interactive and embedded within social media. It’s a […]
  • What is Brand Content Supposed to Do?

    George F. Snell III
    1 May 2014 | 11:17 am
    It’s primary mission? It’s prime directive? Simple. Inform, entertain or do both. Brand content shouldn’t be about hawking products. Or services. It be showcasing them in a way that tells a compelling story about what the brand, product or service can do for its customers – whether they are businesses or people. Content should be […]
  • All Media is Paid

    George F. Snell III
    29 Apr 2014 | 9:18 am
    Can we stop pretending there are media categories called earned, owned and paid? They are ALL paid. And they always have been. Earned media is pitching stories and concepts to existing publishers and having them write about your company, product or service. The idea was to tell publishers – be they reporters or producers – a […]
  • What’s Wrong with Facebook? You Can’t Scale

    George F. Snell III
    8 Apr 2014 | 6:57 am
    And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]
 
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    Sydney: Unfiltered.

  • Roadblocks: Unfiltered.

    Sydney
    11 Sep 2014 | 6:21 pm
    Since the beginning of the year, I’ve been on a path of self-discovery. Well, I guess I’m always on that path, but I’d say 2014 has been the (not very well planned) year of figuring out “Who Is Sydney” vs. “Who Everyone Expects Sydney To Be” – and it hasn’t always been pretty. I could sit here and say that everything about 2014 so far is sunshine and rainbows, but then I’d be lying. And if you know me, you know I’m not good at lying, which is why I gave it up a long time ago. So, who is Sydney? That’s a good fucking…
  • Catching Up

    Sydney
    26 Aug 2014 | 3:18 pm
    Holy guacamole, it’s been awhile since I’ve written here. Since my last post, here’s a quick rundown of life stuff: I trained and competed with Elsinore Horizon in 2013 to score a 16th Place (out of 42 teams) finish at our first trip to the USPA National Skydiving Championships. Our friend Chris took his own life in January of this year. Barry got promoted to School Manager at Skydive Elsinore. We adopted Herbie, another Puggle. My uncle Mike passed away. Horizon got a new lineup, and things were going swimmingly. One of my teammates had an injury that threatened to put her…
  • Skydiving at Sea: Ripcord by iFly on Quantum of the Seas

    Sydney
    16 Apr 2013 | 9:17 am
    You guys. YOU GUYS. Royal Caribbean just announced that there will be a wind tunnel, Ripcord by iFly, on their new ships, Quantum of the Seas and Anthem of the Seas. YOU GUYS. The tunnel will overlook the Flowrider surf simulator and offer views of the wide open seas. Tunnel time. At sea. It doesn’t get much better than this. Check it out: As you all know, Barry and I got married at SkyVenture Colorado, followed by a cruise for our honeymoon. It seems only fitting that we renew our vows at sea. I’m on a mission to make that happen. My dad was in NYC live for the reveal event of…
  • We’ll be Four Seasons guests for life.

    Sydney
    13 Nov 2012 | 10:05 am
    This is a story all about how (… not Fresh Prince-style, but kinda) the Four Seasons is excellent at what they do, offline and online. I’m a sucker for a consistent brand experience. Think, Chipotle for food, and Southwest Airlines, JetBlue, and Norwegian Cruise lines to name a few excellent travel experiences as of late. When you find a brand who does the in-person experience as well as they do the online brand experience, it’s a magical thing. I’ve already shared the story of how the Four Seasons in Denver won our hearts for our pre-wedding and wedding-night stay. To…
  • Specialty dining = thebombdotcom on Norwegian Pearl

    Sydney
    8 Oct 2012 | 9:37 pm
    Pretty stoked about the Teppanyaki dinner B and I just booked for our first day at sea on the Norwegian Pearl. Deemed the “Benihana at Sea” – I’m a sucker for the show when they’re flinging rice and shrimp everywhere. I haven’t been to a Benihana-type restaurant with B yet, but I’m pretty sure he’ll be wowed by my shrimp-catching skills. But there are a bunch of different specialty dining options on board the Blake Shelton Cruise. Check out this great write up by Nancy Schretter. Dining Choices Sizzle on the Blake Shelton Cruise By Nancy…
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    Jeff Korhan - New Media and Small Business Marketing

  • Grow Your Business Audience Without Google

    Jeff Korhan
    22 Sep 2014 | 8:36 am
    Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of us are scratching our heads for the motivation behind this change. It seemed to be the right thing to do for authors, while also personalizing search results to make them more credible. Nevertheless, what really matters is what we can learn from it moving forward. Your…
  • Everybody Writes: How to Tell Your Business Story

    Jeff Korhan
    19 Sep 2014 | 1:45 am
    Listen to the Episode Below (00:32:42) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a ground level, first by discussing why people have a complicated relationship with…
  • How to Market to Your Audience Influencers

    Jeff Korhan
    18 Sep 2014 | 2:30 am
    Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision maker. In every selling situation there are direct and indirect influencers. Tweet this. Our job as sales and marketing professionals is to identify and understand this extended audience, and then respond to their influence with our primary decision makers. The Circles of…
  • Google+ Communities: Amplify Your Content In Search

    Jeff Korhan
    12 Sep 2014 | 7:28 am
    Listen to the Episode Below (0:34:29) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a lot of confusion as to how that works and what steps…
  • 3 Tips for Increasing Network Value and Influence

    Jeff Korhan
    11 Sep 2014 | 8:41 am
    In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values and trusts you and the others within it. Weak connections are best described as followers, and to a degree, fans too. While that connectivity provides potential value, it is just the starting point for building and sustaining true influence. Influence is the…
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    Phil Gerbyshak

  • Cranking Up the Volume of You

    Phil Gerbyshak
    5 Sep 2014 | 10:22 am
    What happens when you crank up the volume of you? What happens when you re-launch yourself as the fullest and brightest version of you that you can be? Let me tell you a story about someone you probably know – Phil Gerbyshak. What a difference a year can make! Our host, Phil, is a dear friend and long-time client. 2013 was a tough year for Phil. This time last year he got divorced, was re-thinking his business, having cash flow issues, was moving from a house into a much smaller apartment, was feeling out of shape physically – and pretty much every way possible. And he was turning 40 in…
  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
 
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    We First Blog

  • Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

    Simon Mainwaring
    18 Sep 2014 | 2:22 pm
    There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM…
  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
  • Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

    Simon Mainwaring
    10 Sep 2014 | 1:28 pm
    Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP…
  • How Nestlé Combined Purpose and Product to Win at Social Marketing

    Simon Mainwaring
    4 Sep 2014 | 1:08 pm
    Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision development, “Germ Stoppa” talks about his immunity gain from his mother’s milk, and “Baby Luv” talks about the strong bonding between a mother and her child developed through breastfeeding. At the same time, the animated videos are a powerful…
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    Social Media University, Global

  • Bringing the Social Media Revolution to The Last Frontier

    Lee Aase
    12 Sep 2014 | 10:14 am
    I’m excited to be at the Alyeska Resort in Girdwood Alaska today to speak to the Alaska State Hospital and Nursing Home Association. The trip here helped me understand just how big Alaska is, and how far it is from the lower 48. One little-known fact (at least I didn’t know it): The flight from Seattle to Anchorage is the same length (about 3 hours and 15 minutes) as the flight from Minneapolis to Seattle. Once I got to Anchorage, it was a relatively short, but amazingly scenic, trip down AK-1 to the Alyeska Hotel. The highway has lots of places to pull over for photos, and…
  • Why Ice Buckets are Contagious

    Lee Aase
    4 Sep 2014 | 4:15 am
    I’ve recently been listening to an audiobook by Jonah Berger called Contagious: Why Things Catch On. It’s based on Berger’s Ph.D. research into why some ideas or products get lots of word of mouth, while others don’t. It’s about a seven-hour audiobook that condenses his more academic work, and it’s good listening for workout time. Berger describes six key principles that helps products or ideas go “viral.” Those six characteristics are: Social Currency – How does it make people look to talk about a product or idea? Does it make people look…
  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
 
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    AdesBlog.com

  • Startups Around Blockchain Technology

    admin
    22 Sep 2014 | 9:02 am
    When you mention Bitcoin, first thing that comes to people’s minds are that it’s an anonymous digital currency (it’s actually far from anonymous but that’s a discussion for another post). So it’s primarily associated with “digital money” for majority of people. But it’s much more than that. The underlying technology that Bitcoin is built upon is called Blockchain. Blockchain in simple terms is a decentralized platform that keeps track of all the transactions ever executed on the platform. It’s transparent and it’s decentralized, in…
  • OhLife Alternative

    admin
    21 Sep 2014 | 2:36 am
    It’s a shame that OhLife is shutting down. If you didn’t know what it was, it was a service where it periodically (eg; daily, weekly, monthly, depending on what you choose) sent you an email asking “How was your day today?”. You would just reply back to the same email describing your day, week, month, and it would save it in your account in OhLife.com. And one of my favorite bits of the service was, it would include a random post from your life, saying; “Oh snap, remember this? 175 days ago you wrote…” (see above screenshot). What I liked about the…
  • How to Find Pro UI Designers for Your Startup

    admin
    8 Jun 2014 | 10:46 am
    Say, you have an idea for a startup which you would like to build MVP (minimum viable product i.e most basic version) of it but don’t know any decent UI designer who can visualize your idea and turn it into this amazing User Interface; the likes of Instagram and other similar cool apps. If you have done web or mobile app projects of your own before, I’m sure you know what I’m talking about – it’s a challenge to find pro User Interface designers. Most of the time, prior to deciding if you should hire full-time developers and designers for your startup, optimal…
  • Bookurve – Amazon books, cheaper with free shipping to Malaysia

    admin
    1 May 2014 | 11:33 am
    If you are an avid book reader in Malaysia and often purchase books from Amazon, you must already know how much the shipping fees are pain in the neck. Bookurve, a local startup that was founded by my friends Hossein and Lian Shen is addressing this issue. Value proposition of their startup is simple; Give access to wide selection of books (almost any books sold at Amazon is available on Bookurve) At a cheaper price (usually 20-40% cheaper than Amazon) With free shipping if you order above RM25 (for West Malaysia) They have taken few pivots to reach to their current business model. And…
  • Getty Images – Millions of Free Stock Images for Bloggers

    admin
    11 Mar 2014 | 2:37 am
    Largest stock photography site Getty Images has recently made a major change to its licensing options. As a result, big bulk of its 35 million image library is now free to use for bloggers and internet publishers. Below is how it will look when you embed an image from Getty Images to your blog or website. As part of the image, at the bottom, there will be a branding at the left corner – Getty Images’ logo will be displayed. And at the bottom-right, there will be social sharing and re-embed buttons. This makes it very easy for us – bloggers – to find the right image for…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Argues It Has Free Speech Right To Email Users' Friends

    Mark Brooks
    22 Sep 2014 | 6:45 am
    ONLINE MEDIA DAILY - Sep 20 - LinkedIn is asking a judge to dismiss a lawsuit accusing the company of misappropriating users' names and images in order to grow its members. The lawsuit, filed one year ago as a potential class-action, centers on allegations that LinkedIn emails users' friends with invitations to join the service. The consumers who are suing say that LinkedIn violated a California law about endorsements by using their names and images in emails to their friends. LinkedIn now argues that it has a free-speech right to send follow-up emails, on the theory that the service helps…
  • Yelp Pays $450K To Settle FTC Child Privacy Violation

    Mark Brooks
    18 Sep 2014 | 10:42 am
    SILICON BEAT - Sep 17 - Yelp has agreed to pay a $450K to settle Federal Trade Commission charges. The FTC has gone after Apple, Amazon and Google for instances when children allegedly rung up charges as part of in-app purchases. In Yelp’s case, the company asked users for their date of birth. A few thousand people gave ages showing that they were under 13. Yelp not only didn’t block those people but it collected their e-mails, addresses and locations. Yelp violated the Children’s Online Privacy Protection Act (COPPA) which prohibits collecting data on children under 13. Yelp failed to…
  • Mail.ru Now Controls Most Of The Russian Social Networking Market

    Mark Brooks
    18 Sep 2014 | 8:10 am
    GIGAOM - Sep 16 - Mail.ru has bought out VKontakte, the largest regional social network. The buyout became complete on Tuesday, when Mail.ru bought the remaining 48% that it did not own for $1.47B. The stake in question belonged to United Capital partners (UCP), run by Kremlin ally Ilya Sherbovich, which bought it off some of the VK co-founders (not including Durov) in April 2013. by David MeyerSee full article at GigaOm See all posts on Mail.ruSee all posts on VKontakte
  • LinkedIn Usage Grows 40% In South Africa

    Mark Brooks
    18 Sep 2014 | 7:59 am
    IT WEB AFRICA - Sep 16 - According to research firms World Wide Worx and Fuseware, there are now 3.8M LinkedIn users in South Africa, up 40% YOY. Growth of LinkedIn in SA comes amid a sluggish economy. Other notable rising social networks include Facebook with 11.8M South Africans. 9.2M of them access Facebook on their mobiles. Local social network Mxit is down to 4.9M users from 6.5M one year ago. by Simnikiwe MzekandabaSee full article at IT Web Africa See all posts on LinkedIn
  • Social Networking App "HeyLets" To Launch In USA

    Mark Brooks
    16 Sep 2014 | 10:52 am
    SMH.COM.AU - Sep 15 - The idea of walking into a shopping centre made Dean Kelly's skin crawl. "I couldn't bear the thought of having to fight crowds to furnish my flat," Kelly says. So he came up with the idea of Zanui, an online furniture store. While in US raising money for Zanui, he came up with his latest project - HeyLets, a social networking app that allows people to share their experiences based on their interests. He met Justin Parfitt and they decided to roll out the app in Australia first to test the market. In 2002 Parfitt created Fast Impressions, a speed-dating company. HeyLets…
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    prTini

  • Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Sep 2014 | 7:11 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing Budweiser Wants You to Buy a Facebook Friend a Real Beer Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros 3 Social Media Measurement Tips to Improve Click-Through Rates 23 of the Best Social Media Articles and…
  • Time Management 101: 8 Tips to Maximize Your Day

    Heather Whaling
    17 Sep 2014 | 5:00 am
    With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more important is being more thoughtful and intentional about how we spend our time. Below are a few ideas and best practices we’ve implemented at Geben to maximize our time every day (Shout out to Megan Severs, our VP of client strategy, for compiling this list!):…
  • Apps to Regain Control of Your Inbox + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    12 Sep 2014 | 6:18 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  7 Apps to Help You Regain Control of Your Inbox Social Media Lessons from DiGiorno’s Hashtag Fail How to Effectively and Accurately Use Data to Inform Your Social Media Decisions The Absolutely Essential but Most Overlooked Skill You Need in Management After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women With a Big Push From Facebook, Facebook Video Is Booming. Heads Up, YouTube. DiGiorno Is Really, Really Sorry About Its Tweet…
  • What’s in Your PR Toolkit? (September #pr20chat Details!)

    Heather Whaling
    8 Sep 2014 | 4:00 am
    What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (#pr20chat) is back! This month, we’re teaming up with PR Student Chat (#prstudchat) for #PRToolkit – a joint discussion to help students and professionals alike maximize their PR, marketing and social media initiatives throughout the fall (and into 2015). We’ll cover…
  • The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    5 Sep 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore The Dangers of Cause Marketing Want to Go Viral? It’ll Take a Lot More Work Than You Think Since You Can’t Manipulate Time, Try These 13 Time-Saving Tips Instagram: How the Must-Have App Became the…
 
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    Tech in Asia

  • 10 more must-follow Twitter accounts for all things Asia tech

    Josh Horwitz
    23 Sep 2014 | 12:14 am
    About six months ago we compiled a list of 15 of our favorite Twitter users for keeping tabs on the consumer tech industry in Asia. Now, we’re coming back with more choice figures to follow. Below are our recommendations for people that will fill your TweetDeck columns with choice nuggets of Asia tech goodness. 1. Bernard Leong (@bleongcw) Leong is a man-about-town in Singapore’s active tech entrepreneurship scene. In addition to acting as vice president of digital services at Singapore post, the country’s postal service, he also works as an angel investor and hosts the new Analyse.Asia…
  • Artisanal shoes, anyone? Pakistani startup takes to Kickstarter

    Steven Millward
    22 Sep 2014 | 10:27 pm
    A group of Pakistani entrepreneurs is taking to Kickstarter today to turn their startup idea into a fashion brand. They want to strike a blow against mass-produced shoes by creating a line of handmade shoes created using centuries-old craftsmanship – and then sell them exclusively online. It’s a blend of old and new. The Kickstarter campaign, now online here, is run by the team behind Markhor, a specialist shoes estore. The startup wants to raise $15,000 to boost the fledgling business with a new range of shoes. Some will be in the traditional Pakistani style that sort of looks…
  • Huawei wants to build smarter cities with $25 million acquisition of UK-based startup

    Paul Bischoff
    22 Sep 2014 | 9:45 pm
    Chinese phone and telecom equipment maker Huawei has bought UK-based internet-of-things startup Neul for US$25 million, according to Business Weekly. Rather than the wearables and home appliances that we often associate with the internet-of-things movement, Neul focuses on smart city and industrial applications – it makes the sensors that can be used in oil and gas refining, agriculture, transportation, construction, healthcare, and utilities. For example, these sensors can be used to monitor water and fertilizer levels on farms, send alerts when public trash bins need to be emptied,…
  • MyChat: a chat app to conquer Myanmar?

    Anh-Minh Do
    22 Sep 2014 | 9:30 pm
    Myanmar is a country that is still off the map for most investors and startups. It’s considered to be years behind Cambodia, which is in turn, years behind Vietnam, which is behind Thailand. And everyone is behind Indonesia in interest level. The numbers in Myanmar reveal the reason. In a population of 60 million people, below five million are online. At the same time, Myanmar looks poised to explode. Foreign telcos have successfully bid on Myanmar’s telecommunications lines and are getting their licenses in September. That’s good news for a country that sells SIM cards for…
  • Vietnam’s mobile frontiers are only about games, can it grow beyond?

    Anh-Minh Do
    22 Sep 2014 | 8:30 pm
    On my iPhone, my screen is full of apps. It includes Duolingo for learning German, Lift for keeping up with my good habits, Evernote for taking notes, Wunderlist for my to-do list, Pocket for all of my reading needs, and Allthecooks for new cooking recipes. My list goes on and on. From apps like Uber, which have full-fledged services behind them, to native apps for websites like Reddit, my personal phone runs the gamut of apps. In fact, I’ve only got one game on my phone, and it’s just because I’m sampling a new Vietnamese title. But when you jump over to the Vietnamese App Store, as…
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    Room 214

  • Find the Story in Your SaaS Company

    Laura Oxler
    22 Sep 2014 | 8:20 am
    Storytelling seems to be on the tip of everyone’s tongue from TED talks to marketing summits. Simply put, great stories are the foundation of great brands. A compelling story is what will make your SaaS company memorable in the vast web of the cloud. While storytelling is powerful, it needs a backbone to be credible. The use of data in storytelling is necessary to give the story real value. What is your story? It might seem that as a cloud-based company, you don’t have a story to tell. However, in a nutshell your brand is a non-fiction story with a beginning, middle and end. You have…
  • Infographic: Where Can SaaS Companies Use A/B Testing to See Direct Results?

    Graham Swalling
    18 Sep 2014 | 2:33 am
    Even when you are familiar with your target market, making an engaging advertisement, effective landing page, or eye catching email takes a little bit of guess work. Small differences in copy, color scheme, or topic can make a vast difference in conversion rates. The problem marketers continue to face in not knowing which color or combination of words is going to produce the highest conversion rate, and believing that they do know what is going to work without any data to back their choice up. Old school market research teams would remedy this problem by printing out several versions of an…
  • Social Media Roundup: Instagram for Business & Pleasure

    Isabel Kieszkowski
    17 Sep 2014 | 2:00 am
    If you are reading this, you either use Instagram for business or for pleasure. This week’s social platform update is extra exciting because Instagram has unveiled something for the  professional and personal Instagrammer. Instagram has released  an analytics program catered to its advertisers. Users of the program will be able to break down Instagram entries by demographic and can also stage potential advertisements on Instagram prior to posting them. The goal of the program is to make digital analysis more effective and actionable. Marketers should be especially happy because the…
  • 3 Step Guide to Integrated Marketing for SaaS Companies

    Caitlin Sherwood
    16 Sep 2014 | 9:01 am
    Setting up your software to encourage users to upgrade from a free trial or a freemium account to a paid subscription is one way to gain more users, but if you aren’t using a multichannel approach to market your software, you are missing out. Anyone that’s put a moment of time into considering advertising can spout off the most common channels for gaining friction: TV, newspaper, email campaigns, social networks, and even guerrilla street campaigns may come to mind. When it comes to promoting software, any number of these channels may work, but Software as a Service companies…
  • Storytelling at inContact

    Jen Casson
    9 Sep 2014 | 3:41 am
    Many smaller companies have the common problem of creating content – they just don’t have much and/or what they do have is poor quality. inContact, a cloud-based contact center solution provider, is the exception and an excellent example of a SaaS company leveraging the power of storytelling to drive their brand. Because inContact intimately understands its audience, the challenges they face, and the stages of the buying/customer lifecycle, they are able to create relevant and targeted content. According to inContact’s Senior Director of Demand Marketing, Marina Antestenis,…
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    Buzzom

  • The Social Media Spread of Ebola Virus

    admin
    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
 
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    Position²

  • Bing Ads Offers Better Targeting Options

    Team Position²
    19 Sep 2014 | 6:02 am
    The search engine network Bing from Microsoft is bringing in a host of updates in order to help digital marketers to better target their customers with location based targeting. It is also giving you more options in terms of ad scheduling. All this will help marketers to customize their ad campaigns based on their exacting business needs. You can advertise to your prospective customers based on their specific geographical location. This kind of hyper-local targeting is most common on mobile devices. Today more and more people are surfing the Internet via mobile devices and this helps to make…
  • Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

    Team Position²
    19 Sep 2014 | 5:30 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Understanding Predictive Analytics Today marketers need to know about the future of business with a fair degree of accuracy. That is when they turn to predictive analytics which studies current data, detects patterns and predicts possible future trends. Read this interesting blog to know more about this exciting branch of advanced analytics. How to Win at B2B Video Marketing Why and When to Re-Evaluate Your B2B Brand Strategy How to Make B2B Marketing Stories Bigger…
  • Understanding Predictive Analytics

    Naksha M. Kumar
    17 Sep 2014 | 5:36 am
    Everything that happens in the digital world can be recorded and converted into data. Whether you’re visiting a website, buying something online or tweeting about something, it’s all data. Not surprisingly, with the sheer volume of online activity, brands are flooded with data. The levels of brand and customer interaction are ever increasing especially with customers active on various communication channels. Brands are building their online presence and interacting with customers on multiple platforms resulting in cross channel marketing. In order to keep their eyes and ears open on all…
  • eBay Set to Offer New In-app Mobile Advertising

    Team Position²
    15 Sep 2014 | 6:36 am
    The online marketplace company eBay is all set to launch an in-app advertising network giving digital marketers a new avenue to target customers on the Internet. The amount of time users spend on eBay is much higher than that spent on its competitor sites. This gives digital marketers a very compelling reason to connect with the app’s 4.6 million and burgeoning daily visitors. The eBay app is a hot favorite among online shoppers who are either looking for a great bargain or just doing regular shopping. Now a new feature like this from the online marketplace giant is only going to make…
  • Google Offers Adwords Callout Extensions

    Team Position²
    12 Sep 2014 | 6:10 am
    Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an additional real estate that you can use appropriately. Learn more about Google AdWords Callout Extensions. This new feature from Google immediately makes your ad copy more conspicuous with people knowing exactly what you are selling and what its salient features are. This results in better ROI with higher click through rates. Fig. shows a typical callout extension example Google can show a maximum of four callout extensions each not exceeding 25 characters including…
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    The Next Web

  • Ex-Microsoft exec Ray Ozzie’s Talko messaging and calling app launches, initially for iOS only

    Jon Russell
    22 Sep 2014 | 9:48 pm
    Former Microsoft exec Ray Ozzie has finally launched his much-anticipated new startup — mobile messaging and calling service Talko — to the public today. The service is initially iOS-only, and it aims to bring a range of mobile communications, including calls, text messages, voice messaging and location, together into a single package. Talko looks much like other mobile messaging apps, but it aims to address the need for collaborative, business communications, Ozzie told Re/Code. The 10 person Talko team is working on an Android app, alongside video calling and other features.
  • Apple’s first iPhone 6 ads focus on improved cameras and, of course, larger screens

    Jon Russell
    22 Sep 2014 | 9:02 pm
    Apple teased a set of iPhone 6 commercials featuring Jimmy Fallon and Justin Timberlake at the launch event for the new smartphones, and now the company has posted its first two ad spots online. The videos are interesting because they are among the first wave of messages that Apple is using to position these new devices as being attractive to consumers. Not to mention that they use two voices that will be recognized in households across America, and perhaps beyond too. With a record 10 million sales under its belt from the opening weekend of iPhone 6 sales, the company now needs to go...
  • Messaging app company Line says it won’t hold an IPO this year after all

    Jon Russell
    22 Sep 2014 | 8:30 pm
    Line, the mobile messaging app from Japan with 500 million registered users, is putting its public listing on hold after revealing that it won’t seek an IPO this year as previously planned. The decision was initially confirmed in a statement to the Wall Street Journal. It emerged in August that Line had filed paperwork in both the US and Japan, hinting that it could pursue a dual listing that analysts speculate would value it at around $10 billion. Line’s business model sees it offer its chat app for free, but monetize around games, virtual items like stickers and as a marketing…
  • Evernote updates Mac app with inline image resizing, improved tables and Spotlight search for notes

    Roberto Baldwin
    22 Sep 2014 | 4:09 pm
    Evernote updated the Mac version of its note-syncing application today. The update brings a plethora of new features to the application that you’ve been adding your grocery list to. In addition to improved syncing and larger checkboxes, the update brings the ability to dynamically resize images inline. Just grab the bottom right corner and drag to resize. It also now ships with an improved tables tool. Mac users will also notice that in-app search results are now ordered based on relevancy. Plus, you can now search within notes via OS X’s Spotlight feature. Helpful when you’re not…
  • Lyft acquires ride-sharing platform Hitch to bolster Lyft Line

    Roberto Baldwin
    22 Sep 2014 | 4:00 pm
    Lyft is getting more aggressive with its multiple passenger ride-sharing service Lyft Line. Today the company announced it has acquired ride-sharing platform Hitch. Hitch is a San Francisco-based car service similar to Lyft and Uber that boasted it was half the price of both of those more established services. Lyft announced that the Hitch platform will close tomorrow and that current Hitch drivers are invited to join Lyft. Hitch customers will have to create a Lyft account if they don’t already have one. No user information will be transferred over in the acquisition. Lyft said that the…
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    Jennings Social Media

  • JSMM & RAZ Mobile Retained by City Union Mission; Frank Ancona Honda Raises Money for #FeedKCNow

    admin
    19 Sep 2014 | 3:00 pm
    JSMM was retained by City Union Mission to elevate the Mission’s social media presence throughout its 90th year serving the Kansas City community. JSMM client RAZ Mobile was also retained for its mobile fundraising technology. The kickoff campaign is a charity music concert, Celebrating 90 Years: More Than A Soup Kitchen, at First Baptist Raytown on Friday, Sept. 19, 2014 with musical performances by Lynda Randle and Paul Land and Ray Hildebrand. Buy tickets now or make a donation via the RAZ Mobile site. Additionally, a Facebook auction is going on now until Friday on the Mission’s page…
  • RAZ Mobile and JSMM Announce #HelpKC10: Campaign for KC Nonprofits

    admin
    16 Sep 2014 | 7:15 am
    Jennings Social Media Marketing (JSMM) is excited to announce a new campaign with its client RAZ Mobile called #HelpKC10. Kansas Citians may nominate their favorite charities to receive free social media and mobile fundraising websites. Tweet @RAZ_Mobile or @valeriejennings with the #HelpKC10 to have your charity considered. Nonprofits may also nominate themselves, too. The 10 winners who received the most votes will be announced Oct. 1st, 2014. These winners will set up a RAZ Mobile fundraising page and the JSMM team will provide social media content promoting the campaign. These campaigns…
  • B2B Companies Should Align With A Cause, Too

    admin
    12 Sep 2014 | 3:13 pm
    Most of the research and advice out there about cause marketing is for business to consumer companies. Those companies are under pressure to impress consumers, and research shows how well consumers respond. But business-to-business companies benefit from cause marketing, too. The campaigns may require a little more creativity to make the connection to the cause look convincing — but here are two big reasons B2Bs should make cause marketing a priority: Your future employees expect it Before long, the trickle of Millennials entering the workforce will become a flood. And, according to Achieve…
  • How To Implement Cause Marketing Strategies

    admin
    5 Sep 2014 | 12:05 pm
    It may seem hard to believe because temperatures are still in the 90s across the country, but the holiday season is right around the corner. What does that mean? Gifts, family, chilly weather, maybe a couple extra pounds… and cause marketing. That’s right, cause marketing is more important than ever. Why? Research shows that consumers choose companies that support causes over companies offering similar products that don’t. According to the 2013 Cone Communications/Echo Global CSR Study, 91 percent of consumers “are likely to switch brands to one associated with a good cause, given…
  • City Union Mission Retains Jennings Social Media Marketing

    admin
    29 Aug 2014 | 4:49 pm
    City Union Mission, a local nonprofit focused on serving the homeless and poor members of the Kansas City, Mo. community for 90 years, retained Jennings Social Media Marketing and RAZ Mobile for social media and online fundraising. RAZ Mobile is also a client of JSMM’s and has been at the forefront of providing nonprofits with mobile giving options that are affordable. City Union Mission, founded by Rev. and Mrs. David Bulkley in 1924, offers a range of services to the homeless and poor in the community such as life resources, medical care and men’s and women’s/family services. It is…
 
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    Relationship Economy

  • The Chasm Of Management Practices

    Jay Deragon
    10 Sep 2014 | 2:26 am
    There is a management chasm emerging that left unchecked could destroy your organizations future. A chasm is a marked division, separation, or difference between one point and another. In the field of management practices the points are past practices vs. future practices. Being stuck in the chasm means you are not going anywhere but down the ravine. In a Forbes article titled “Do Managers Matter Anymore?” Giovanni Rodriguez writes: While some very large firms can still get away with adopting a command-and-control approach to their ecosystem, the growth and learning of business…
  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
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    The Blog of Matthew Loop

  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
  • The 5 MOST Powerful Facebook Advertising Tips

    Matthew Loop
    18 Sep 2014 | 1:50 pm
    Based on extensive market research, careful observation, and personally spending over $250,000 in Facebook ads (not to mention an extra half million dollars my company has managed for clients), here are the 5 most powerful Facebook advertising tips you can learn and profit from today! You’ll also discover arguably the most costly mistake  marketers and small businesses make when advertising on the social network. Click the play button below to watch.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog…
  • Before You Work Another 12 Hour Day, WATCH THIS FIRST

    Matthew Loop
    15 Sep 2014 | 4:47 am
    This one single mistake can CRIPPLE your business and life if you’re not careful. In terms of priority, it should be #1 or else everything else falls apart. It’s probably not what you would immediately think either. This video was shot on the beautiful islands of Turks and Caicos in Grace Bay.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (highlight reel) Selling Products Online? Watch This FIRST The 5 Pillars of a Successful Internet Business How to Start…
  • The 2014 Social Media Revenue Summit (highlight reel)

    Matthew Loop
    25 Aug 2014 | 8:54 am
    Held at the luxurious Ritz Carlton in Buckhead, this top tier advanced training was designed to help attendees build a 5 figure per month PASSIVE income machine around doing what they love. It was also for brick and mortar business owners wanting to profitably integrate social marketing into their existing business model, product, or service. As you’re about to see from the highlight video, there is NO OTHER experience like this in the social media marketing world! If you missed-out on this years event, keep your eyes out for the 2015 dates. To learn more about the Social Media Revenue…
  • Instagram Marketing for Chiropractors (video)

    Matthew Loop
    15 Aug 2014 | 6:58 pm
    In this timely training, you’ll learn how to harness Instagram to get more local traffic to your chiropractic website and bring more patients through the doors. Very few chiropractors have tapped into this massive photo sharing network that boasts over 200 MILLION regular users! Now is the perfect time to do so.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: [Replay] Facebook Marketing for Chiropractors in 2014 4 DUMB Chiropractic Website Mistakes 5 Easy and Lucrative PASSIVE Income Sources for…
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    Elaine Gantz Wright

  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
  • Creating Compelling Content 101

    elaine gantz wright
    23 Jul 2014 | 12:55 pm
    Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator.
  • Believe Them.

    elaine gantz wright
    30 May 2014 | 10:50 am
    “When people show you who they are, believe them.” ~Maya Angelou This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply. Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own…
  • Mindfulness is the Message

    elaine gantz wright
    18 May 2014 | 3:35 pm
    When we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters. Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that…
  • Letting Go.

    elaine gantz wright
    14 May 2014 | 3:04 pm
    “Faith consists in believing what reason cannot.”   - Voltaire On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts. The loss is palpable—and beginning with my mother’s devastating…
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014-2015 ISO 9001 Quality Certification Guaranteed – Sell to Government | Food Industry – Public Companies

    Israel Rothman
    19 Sep 2014 | 12:56 pm
    855-919-1623, ISO 900, 2014-2015, Quality,Certification, Guaranteed, Sell to, Government, Food Industry,Public Companies ,Energy, Industry,Centrifugal Pumps,development, certification process, ISO 9001, ISO 14000, AS 9100,ISO 50001, ISO/TS 29001,6949, Nuclear Certification Qualaco consultants bring extensive experience and knowledge in a broad range of industries. After meeting with you and determining your needs and objectives we can tailor the […]
  • 2014 | the Year for Independent Media – SEO – Facebook – Google

    Israel Rothman
    20 Aug 2014 | 2:28 pm
    2014 | the Year for Independent Media – SEO – Facebook – Google While you were doing business as usual, your cheese has moved.   The Yellow pages, newspaper and magazines will always exist, but substantial market shifts have changed that game too: according to this article at http://www.theguardian.com/advertising/digital-media-trends-2014-trends: “Mobile devices will not ONLY “replace” desktops […]
  • 2014 New Media Revenue Model – 1300 Independent Agents Needed in every City

    Israel Rothman
    13 Aug 2014 | 7:43 am
    According to this report by Newspaper Association of America (naa.org): “Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America… Key Findings Total revenue for 2013 was $37.59 billion, a decrease of 2.6% from the […]
  • Successful Kickstarter Campaign Template-Strategy | 4859 Year Old Secret Biblical Lunar-Solar Calendar

    Israel Rothman
    5 Aug 2014 | 4:35 am
    Click the picture to visit the campaign: Checklist for a  Successful Kickstarter Campaign Template | Creative Crowd-funding: The website: https://www.kickstarter.com/projects/1489772285/the-secret-calendar-written-in-the-fabric-of-the-s The video https://d2pq0u4uni88oo.cloudfront.net/projects/1071803/video-421373-h264_high.mp4 Twitter Profile Tweets by @GuthrieWilson Facebook profile or like page https://www.facebook.com/guthrie.wilson Facebook Groups and social blogs ready to go for launch articles – examples: MEMBER’S LOGIN! Log in CONNECT TO THE ROAR! About Us Join us!
  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
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    SocialTimes

  • Alaska Reporter Who Quit on Air Now Has a Crowdfunding Campaign

    Mona Zhang
    22 Sep 2014 | 3:15 pm
    Former reporter for KTVA Charlo Greene quit her job in a dramatic fashion — announcing “fuck it, I quit,” on air. Greene was reporting on the Alaska Cannabis Club when she revealed that she was, in fact, the owner of the club. Now, the reporter-turned-advocate has started a crowdfunding campaign on Indiegogo for her marijuana reform advocacy. Was her sensational resignation merely a bid to drum up attention for her cause? Probably. In her Indiegogo video embedded above, Greene says, “There comes a time in each and every one of our lives when we must choose to continue…
  • AFV Celebrates 25 Years, Partners with YouTube Stars

    Sonja Hegman Andras
    22 Sep 2014 | 2:25 pm
    One of America’s most engrained pop-culture television shows is about to celebrate a milestone and expand even further to hook a growing millennial audience. Seemingly the start of user-generated content before there was such a thing, America’s Funniest Home Videos will celebrate its 25th anniversary this year by partnering with some of Gen Y’s most popular YouTube stars as it premieres for a new season on Oct. 5. To celebrate the milestone, the show will now partner with  “ShayFV,” a new, weekly 17-episode, five-minute clip show starring YouTube personality Shay “Shay Carl”…
  • Yelp Pays $450,000 FTC Fine For COPPA Violation

    Kimberlee Morrison
    22 Sep 2014 | 1:35 pm
    Teens are a prime target for most social networks. Their numbers can boost a user base quickly, and they bring a lot of content with them. The trend has even been lampooned by The Onion. But minors — especially those under the age of 13 — have greater protections under the law, and it’s laws like these that have resulted in Yelp paying a $450,000 fine to the FTC. A statement from the FTC outlines why Yelp was forced to pay the civil fine, along with mobile app developer TinyCo, which was fined $300,000. According to the FTC, the companies “improperly collected children’s…
  • Facebook Wants to Surface More News

    Kimberlee Morrison
    22 Sep 2014 | 12:20 pm
    Facebook’s news feed seems like the least static system in social networking — it can be difficult to figure out what’s in and what’s out. Memes are out and celebrities are in; then Upworthy is out and live-posting about a TV show is the new thing to bubble to the top. Now, Facebook is biasing the feed towards news. “We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV…
  • Your New iPhone 6 Has Already Been Around The World [Infographic]

    Britt Clark
    22 Sep 2014 | 11:35 am
    Friday marked the release of the new iPhone 6 and iPhone 6 Plus, as you probably knew from the throngs of people wrapped around your local Apple retailer and the burst of bragging in your social feeds. According to E! Online, hopping on Twitter was among the first activities for those who managed to hang onto their devices. But what were all these new phones up to before they were supporting our social media habits? CompareCamp.com has put together an infographic that reveals the entire journey of the iPhone 6 models, and the process is pretty impressive. Here’s a look at a few of the…
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    VIRALBLOG.COM

  • Top 5 Videos In Viral Friday: What You Really Need

    Martin Michalik
    19 Sep 2014 | 10:46 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Galaxy Tab S – What You Really Need Quite a brave statement from Samsung, stating “introducing the world’s most entertaining device, you’ll never want to put it down.” Will it be true? Let’s see, but this video got over 9.7 million views in just over 5 days. 2.
  • FIFA 15 Campaign Lets You Feel The Game

    Laurens Bianchi
    18 Sep 2014 | 11:59 am
    EA Sports has released their official TV Campaign for FIFA 15, featuring Barça star Lionel Messi. The start of the FIFA 15 campaign has been eagerly awaited since the end of the 2014 World Cup. The ‘Feel The Game’ campaign celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save, and goal. From personal experience I already felt the game of football many times before, watching the game on television and playing FIFA: kicking my legs when I felt player should have shot on goal. According to EA, this…
  • What Companies Can Learn From The ALS Ice Bucket Challenge

    Ali Lawrence
    17 Sep 2014 | 8:58 am
    Unless you’ve been living under a rock or have somehow avoided social media entirely for the last few weeks, you’ve undoubtedly seen people accepting the #ALSIceBucketChallenge. It involves a person dumping a bucket of ice water on his or her head just before pledging to donate money to research for Lou Gehrig’s disease. The cause is certainly a worthy one, especially since people affected by the illness may only survive for a couple of years afterwards — and there is currently no cure. Let’s look at a few reasons why the ALS Ice Bucket Challenge went viral. You may be able to…
  • Top 5 Videos In Viral Friday: Galaxy Note 4

    Martin Michalik
    12 Sep 2014 | 11:24 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. Samsung GALAXY Note 4 A week before Apple, Samsung came with this introduction video for Galaxy Note 4 which got over 15 million views! 2. Experience The Power Of A bookbook™ The promotion of new catalogue from Ikea Singapore is just amazing, one of the best video’s that ridicules Apple.
  • The 10 Funniest Jokes About The Apple Watch

    Laurens Bianchi
    11 Sep 2014 | 8:00 am
    In case you missed it, Apple just revealed the Watch, which is the tech giant’s first entry in the smart watch space. Source: Apple Apple’s long-rumoured move into wearable technology has finally taken place. At the firm’s first major new product launch event of 2014, the Apple Watch was revealed on stage by CEO Tim Cook, alongside the brand new iPhone 6 and iPhone 6 Plus smartphone range. As usual, many took jabs at Apple and its first foray into wearables and instantly shared jokes ons social media. Scroll down below and check out some of the funniest posts about Apple’s Watch.
 
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    Pamorama | Social Media Marketing Blog

  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    How in the world could this have happened?! It’s the middle of the night where you are but it’s early afternoon someplace else, where a group of angry customers is mounting an offensive against your brand. Negative videos have gone viral and a barrage of inflammatory tweets and Facebook posts are being hurled in your direction. Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. The damage is widespread by the time you get to the office. Furious calls are pouring…
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. It’s an easy-to-use portal that facilitates the exchange of ideas whose primary purpose is to cultivate professional relationships, and its mentality and etiquette are vastly different than on Twitter and Facebook. Social media is unique in its ability to communicate with large audiences. This one-to-many…
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
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    Social Media B2B

  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
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    {grow}

  • A report from the epicenter of content marketing conferences

    Mark
    22 Sep 2014 | 3:00 am
    Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. I would imagine there are only a handful of people who attended both events so I thought it might be helpful if I provided some observations from two solid weeks of content marketing best practices. The quality of both of these content marketing conferences was extraordinary. I would say the character of the CMW event was more intimate and friendlier (which I preferred) compared to the gargantuan…
  • Would you rather have a lot of stuff or a lot of time?

    Mark
    18 Sep 2014 | 3:00 am
    I have this exceedingly cool friend.  He’s young, bright, handsome and hip. In other words … everything I am not. So, I live vicariously through him as much as I can. This week my young hip friend posted this thought on Facebook:  “For me, the new American dream isn’t about having a lot of stuff — it’s about having a lot of time.” He made my wheels turn, as he does so often. There is one commodity in this world that makes us all excruciatingly equal. Time. Whether you are rich or poor, young or old, we all have exactly the same amount. No matter how…
  • Does Content Marketing Really Have a Confidence Problem?

    Eric Wittlake
    17 Sep 2014 | 3:00 am
    By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. What’s going on here? Low confidence in success. High commitment to spending more. Are content marketers recklessly rushing deeper into content marketing? But are they really? What should we really think of this “42% of marketers believe they are…
  • 10 Free Blog Post Ideas

    Mark
    16 Sep 2014 | 3:00 am
    I have this creative system to develop blog post ideas. Every day as I think of ideas that might make a great blog post, I dutifully record it as a headline in WordPress for later assessment. Sometimes an idea blooms into an article, but more likely the idea slowly floats down to the bottom of the pile like a dead leaf drifting to the depths of the sea. Over the years, my list of potential blog posts has built up to include 268 ideas, and I began to wonder … just what is down there at the “bottom of the sea?” What was I thinking about four years ago when this pile started to…
  • Three implications for Big Data and your marketing department

    Mark
    15 Sep 2014 | 3:00 am
    Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data. Well … maybe not our arms. That might be awkward. Let’s say we need to get our minds around Big Data! If you go by these ads, you would think this is the biggest opportunity facing our world today. In many cases, it is! I have seen so many inspirational stories of Big Data making the world a cleaner, healthier, and safer place. But what about Big Data and marketing? Let’s look at three implications of this development and…
 
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    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for...The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it...The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 8 Lessons From The First 8 Months Of My Start Up

    Adam Vincenzini
    18 Mar 2014 | 6:28 pm
    My start-up, Kamber, is nearly eight months old and it would be an understatement to say I’ve learnt a few things during that period....The post 8 Lessons From The First 8 Months Of My Start Up appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands

    Adam Vincenzini
    5 Jan 2014 | 5:51 pm
    39% of Facebook pages saw an increase in Organic Reach in December 2013 The changes made to Facebook’s news feed algorithm have been the...The post Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 14 Social Media Trends for 2014 (Full Presentation)

    Adam Vincenzini
    2 Dec 2013 | 3:49 pm
    Social Media Trends 2014: #14for14 SlideShare Summary Over the course of the last month 14 blogs posts have been featured over on the Kamber blog...The post 14 Social Media Trends for 2014 (Full Presentation) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
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    360i Digital Agency Blog

  • What Pinterest’s New Brand Analytics Tool Means for Marketers

    Amy Donnelly
    22 Sep 2014 | 8:13 am
    Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics that focused solely on content consumers were pinning from the brand’s website, the new version offers metrics on top content pinned by the brand, as well an inside look into their follower’s interests and demographics. The new analytics tool opens up multiple opportunities for brands to optimize their content for better performance, and strategically plan for the future. Access to Pin…
  • How Marketers Can Reach the Coveted Twitter-TV Audience

    Tommy Galgano
    19 Sep 2014 | 10:41 am
    In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV.  The overlap between the two groups produced four insights which can help brands better understand the value of the Twitter-TV Audience. Here are some key findings from the study: 64% of people who tweet about TV also tweet about brands People who tweet about both brands and TV account for an outsized portion of all tweets about brands People who tweet about brands and TV tweet three times more often than those who only tweet about brands People who tweet about…
  • Influencer Spotlight: Catching Up with T. Kyle MacMahon

    Justin Rivera
    19 Sep 2014 | 10:38 am
    How many times have you used a GIF to express an emotion you’re having trouble capturing in a text message or a Facebook status update? Whether its reacting to your BFF’s latest dating tragedy (oh no, girl) or just reveling in your latest success (yaaass) – GIFs have become the fastest and easiest way to capture (and share!) the perfect moment. As someone who started his Tumblr as a way to collect all of the GIFs he was emailing to friends after the latest episode of “Real Housewives” or “Flavor of Love,” T. Kyle MacMahon mastered the skill of capturing the perfect moment.
  • 360i Los Angeles Opens for Business

    360i
    17 Sep 2014 | 8:50 am
    We’re excited to announce that 360i is expanding to the West Coast with the opening of our fourth U.S. office in Los Angeles. The decision to expand to LA was inspired by growing demand from current and prospective clients who are seeking digitally-centric marketing and communications on both coasts. It also places 360i in the entertainment capital of the world, with the opportunity to work with some of the top brands, talent and storytellers in the country. At launch, the LA office will be led by a group of 360i employees who have relocated from our New York headquarters, and we plan to…
  • 360i’s Belsky: The Time Has Come for Programmatic Reform

    360i
    11 Sep 2014 | 4:49 pm
    With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelēz and P&G are shaking up the industry with bold moves to buy nearly all of their online media…
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    The Next Web » Social Media

  • A practical guide to writing an effective social media policy

    Brian Honigman
    20 Sep 2014 | 7:00 am
    Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on his blog. For many organizations, social media is a double-edged sword. On the one hand, it can help spread goodwill about an organization in an organic and genuine way. However, the same characteristics that enable social media to benefit a company make it capable of destroying reputations if used incorrectly. To help encourage positive use of social media, while carefully mitigating any potential for risk, companies are finding it increasingly necessary to outline…
  • How to make your blog more Twitter-friendly

    Brian Honigman
    18 Sep 2014 | 11:46 am
    Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the SumAll blog. There are many elements that go into a blog post to make it more prone to widespread distribution like optimizing all your content for easier sharing on Twitter. Most businesses today understand the value of marketing on Twitter and sharing their various forms of content on the social network, but most don’t have any idea of how to develop blog posts with Twitter in mind from the very beginning of the content creation process. There are two approaches…
  • Twitpic user wanting to rescue your images before it closes? Mobypicture has a tool for you

    Ben Woods
    18 Sep 2014 | 3:45 am
    With the news earlier this month that TwitPic will be closing down its social network-tied image hosting service on September 25, many users are wondering how to keep hold of the masses of images they’ve uploaded over the years. While Twitpic has indeed provided a simple export option for users directly from the platform, it only provides a ZIP file of images and a text file with the image names and descriptions. Now, however, there’s a simple tool from Mobypicture that lets you download all your images and videos in a way that keeps them usable and searchable. To carry out the…
  • Mail.ru Group pays $1.47bn to take full control of ‘Russia’s Facebook’ Vkontakte

    Ben Woods
    16 Sep 2014 | 3:36 am
    Russian Internet company Mail.ru has agreed to pay $1.47 billion to purchase just over 48 percent of Vkontakte, making it the sole owner of the Russian social network. The deal, announced today, takes Mail.ru’s total investment in Vkontakte to $2.07 billion. As part of the agreement, ongoing litigation and shareholder disputes have also been settled, Mail.ru said. UCP, Mail.Ru and Pavel Durov have also agreed that simultaneous with this acquisition all the outstanding litigation, and claims concerning VK and related matters between these parties will be dropped with immediate effect.
  • Content marketers: It’s time to find a new blogging trend

    Erin Robbins O’Brien
    15 Sep 2014 | 12:23 pm
    Erin Robbins O’Brien is the COO of GinzaMetrics and co-founder of FOUND Conference. 10 Ways to Create Better Content. The Top 3 Things That Will Drive Traffic to Your Site. Here’s one thing that makes me want to gag – the overuse of numbered list headlines. Isn’t there a better way to present content? Rant aside, there’s larger issues at play. I’ve lost that lovin’ feeling My first concern that we’ve become completely unimaginative as marketers, writers and communicators. We are looking for the fastest return and best link bait – but here’s the rub, it’s losing its…
 
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    Courtney Engle Robertson

  • Preview WordPress 4.0

    Courtney Engle Robertson
    3 Sep 2014 | 3:10 am
     ShareThe post Preview WordPress 4.0 appeared first on Courtney Engle Robertson.
  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • WordCamp NYC

    Courtney Engle Robertson
    30 Jul 2014 | 10:24 am
    Today’s task: packing for WordCamp NYC . Getting excited! Also, testing omitting status post format from RSS. The post WordCamp NYC appeared first on Courtney Engle Robertson.
  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    The post Print Settings in WordPress Websites appeared first on Courtney Engle Robertson.
  • Use Heading Tags to Help Your Readers

    Courtney Engle Robertson
    26 Jun 2014 | 2:00 am
    The post Use Heading Tags to Help Your Readers appeared first on Courtney Engle Robertson.
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    The Social Workplace

  • Winning the Hearts and Minds of Your Employees [#infographic]

    Elizabeth
    17 Sep 2014 | 10:40 am
    Employee engagement is a much talked about topic, and despite all the chatter it continues to be a challenge because all too often senior leaders don’t understand the impacts that increased engagement can have to the organizations. I agree with what Six Seconds says which is that senior leaders continue to make three tragic mistakes: 1. This as a “nice to have” instead of confronting reality: Employee engagement is the lifeblood of performance. 2. We can increase engagement just by talking about it: Employees become engaged due to their emotional experience. 3. Surface…
  • How HR can Align Employee Engagement to Business Success

    Elizabeth
    14 Jul 2014 | 6:00 am
    As a professional who leads HR communication and strategy, discussions on how to analyze, increase and measure employee engagement are a regular part of my meetings with HR executives and senior leadership. And what I’ve come to realize is that employee engagement means different things to different people… and how you achieve engagement has differing thoughts as well. But a common theme that surfaces in all my conversations is how to equate an engaged workforce to being successful as business? For some companies, engagement means providing the tools necessary to be more…
  • Enabling The Social Workplace Through Social Technologies

    Elizabeth
    27 May 2014 | 2:34 pm
    Image courtesy of equatehr Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities. However, while “72 percent of…
  • 2014 CMO’s Guide to Social Platforms

    Elizabeth
    26 Mar 2014 | 6:24 am
    Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers. For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in…
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    CompuKol Connection » Blog

  • Understanding the Life Cycle of Social Media

    Michael Cohn
    22 Sep 2014 | 2:00 am
    Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. The cycle and how it works From everything you have read and everything you have experienced, social media works because it involves human beings who interact with each other and each person reacts in some way on an emotional/human level. Additionally, the goal is to…
  • The Social Aspect of Your Business and Your Clients

    Michael Cohn
    18 Sep 2014 | 2:00 am
    If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect that to your clients is the really tricky part and you need to find a way to effectively connect them. Social media for your business: how long has it been around? As you are probably well aware, social media has been around for a long time at this point. In the beginning, it didn’t take very long at all for people to figure out that it wasn’t just about what you had for breakfast or the latest fashion trend. It took…
  • Solving the Mysteries of Content Marketing

    Carolyn Cohn
    15 Sep 2014 | 2:00 am
    Content marketing is critical to the success of your business and traditional marketing is just as critical. In fact, you should use a combination of the two for the best possible outcome for your business. So, now you need to grasp exactly what content marketing is and how to use it most effectively. Your best approach to marketing your brand You may not totally understand what marketing is, whether you are talking about traditional marketing or online marketing. First and foremost, you need to have a marketing strategy that you can depend on and that serves you and your business well. So,…
  • Identifying Your Topics for Content Curation

    Carolyn Cohn
    27 Aug 2014 | 5:00 pm
    When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience. What is content curation? If you are curating content, it means that you obtain, organize, and share content that is within a particular niche and you present it in such a way that you give it your own spin. The main objective is that the…
  • Getting Your LinkedIn Connections to Trust You

    Michael Cohn
    25 Aug 2014 | 2:00 am
    It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. How you build a solid LinkedIn reputation There are few elements that contribute to your reputation on LinkedIn as well as your social media reputation in general. They are your brand and your LinkedIn profile, the members of your LinkedIn community…
 
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    all the news that's fit to blog, tweet & post

  • Five Ways to Effectively Test Your Product Concept on a Lean Budget

    Debbie Hemley
    15 Sep 2014 | 10:18 am
    Image Source: Dreamstine Have you been thinking about an idea for a new product? Have you tested it to see how it will be received in the marketplace? In this article I’ll help demystify concept testing and show you how even on the leanest of budgets, you can rest assured that you know what you need to know to take your concept to the next stage. #1: Familiarize Yourself with Concept Testing Kotler and Armstrong suggest that concept testing is one of eight major stages in product development that follows the idea generation and screening phases. And involves “drafting the product idea in…
  • Every Day a New Discovery

    Debbie Hemley
    31 Jul 2014 | 8:39 am
    Available from Think Geek. thinkgeek.com A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s. The truth of the matter is that I like doing these things. I like knowing that I can trust myself and that in turn, others have confidence in me. I…
  • Creating Effective Social Media Campaigns

    Debbie Hemley
    3 Jun 2014 | 10:36 am
    I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market. I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her…
  • Telling a Story with Storify

    Debbie Hemley
    29 May 2014 | 1:29 pm
    [View the story "A Little About My Journey Getting Started with Digital Photogaphy" on Storify]
  • Covering All Bases With Mobile Social Marketing Tactics

    Debbie Hemley
    29 May 2014 | 4:41 am
    The mobile social landscape is BIG! If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping…
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    Pushing Social

  • How To Get Noticed As An Expert

    Stan Smith
    22 Sep 2014 | 5:00 am
    Do you sell advice? If so, you need to be an expert.  You also need to convince your audience that you’re an expert too. But by now you know that you are competing in a crowded space.  It seems like everyone is an expert. I looked on LinkedIn and counted how many consultants are competing in the top niches.  Check it out: Business consultants: 98,900 Management consultants: 75,707 Sales Consultants: 303,908 Life Coach: 33,358 Executive Coach: 15,711 These numbers are on the conservative side which means that you need to bring your “A Game” to get noticed. Specifically you must…
  • Which of These Booming Social Media Sites Are You Ignoring?

    Stan Smith
    17 Sep 2014 | 6:00 am
    How many times has a social media expert told you that in order to succeed online, you have to be “everywhere?” Probably more than once or twice. It’s a piece of advice repeated so often that we become numb to hearing it over and over. It’s easy to repeat what someone else says, even when you don’t understand the reasoning behind it. Then there are other thought leaders in the social sphere that will take a slightly different approach, telling you that being “everywhere” is foolish and that you should instead focus your efforts on the platforms that…
  • 7 Roles of the Savvy Content Marketer

    Stan Smith
    15 Sep 2014 | 6:38 am
    A content marketer is a different species of professional.  I’ve been helping businesses market themselves for 18 years and have seen the marketer evolve since the early 90’s. They went from direct mail specialists to media specialists.  Media professionals split and evolved into cable, broadcast (back when there were only 3 non-cable channels), radio, print, and billboard experts.  As the web gained traction, we saw the emergence of digital marketers who bridged the gap between the geeks and the clients.  Over the last 5 years  an evolutionary leap has created the content marketer.
  • A Word about The Social Media Success Summit 2014

    Stan Smith
    9 Sep 2014 | 6:25 am
    Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? I want to convince you that reading a few random articles online isn’t the same as focused, deliberate education. In October, Social Media Examiner will be holding it’s Sixth Annual Social Media Success Summit. Social Media Examiner knows how to run these conferences and they have the juice to attract the top experts in social media. You’ve probably already invested in online courses or hired one of the experts on the speaking roster. The Social Media…
  • Fired Up Friday – You Gotta Jump to be Successful

    Stan Smith
    5 Sep 2014 | 12:42 pm
    Blogging is scary. Publishing is scary. Building a business is scary too.   But here’s the deal. You want blogging to be tough so that you can get your work seen when you persevere.   You want it to be hard and terrifying to build a business to make sure that the world can see you for who you are – a determined human being hell-bent on doing whatever it takes to succeed. The incredible Steve Harvey says it best…
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    33 Charts

  • Medicine X | Ed – A New Conversation in Medical Education

    DrV
    10 Sep 2014 | 8:18 am
    I’ve been fortunate enough to attend Stanford Medicine X over the past 4 years.  Each year I’m surrounded by the most remarkable people and ideas.  And each year I think: What are we doing to bring these ideas to medical students? I think we’re closer. A natural evolution into medical education This weekend marked the announcement of the Medicine X | Ed 2015, a novel meeting that plays on the power, energy and innovation of one of modern medicine’s most influential communities, Medicine X.  Medicine X | Ed represents a natural evolution of MedX thinking into an area desperately in…
  • App Crowdsources Assistance for Arrest Victims

    DrV
    24 Aug 2014 | 11:23 am
    If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get an alert the same time as local emergency responders.   It also shows the location of the closest automatic defibrillator (if there is one nearby) as well as a reminder about how to do CPR, just in case the user has an adrenaline-induced brain-freeze. This…
  • Social Health’s Sewer of Self-Interest

    DrV
    22 Aug 2014 | 2:47 am
    There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the conversation on conversation.  Marketers love to cheer. Moving beyond cheerleading But what marketers want and do may be entirely different from what healthcare professionals might and should do.  It’s not that we can’t promote, but maybe we have…
  • Twitter’s New Paternalism

    DrV
    21 Aug 2014 | 9:37 am
    Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it this way: Surfacing the kinds of great conversations that pop up in peoples’ timelines from time to time, making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by, and…
  • Print Media as a Cure for Hemorrhoids

    DrV
    19 Aug 2014 | 8:59 am
      Fascinating case report of a readers whose hemorrhoids were cured with the discontinuation of the print edition of The Economist. Note that this is an N of 1.  The manipulation of print media has not been proven in any double-blinded study to impact outcomes with rectal varices. I’m wondering what we could do for short gut in kids. Via The Economist.  h/t to Tom Standage for pulling this into my feed.
 
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    Wave: "tracking how people and brands use social media"

  • ePresence: Bosch's strong presence on e-retailers means they are best positioned to take advantage of distress home appliance purchases

    Ed Bristow
    1 Sep 2014 | 8:23 am
    By consistently running promotions across different sites Bosch’s front page placements were more visible than rivals such as Hotpoint, Indesit, Bush and Hoover. Given that 8 out of 10 home appliances purchases are in response to breakages and malfunctions*, this visibility at the point of purchase is of particular importance. This article analyses data collected by WaveMetrix’s ePresence solution, which monitored special offer placements on the front pages of John Lewis, Currys, Argos and AO’s white goods pages for a week in July to identify which brands’ promotions…
  • Case study: Volvo drives consumer loyalty by ensuring that “faultless” reliability matches consumers’ expectations

    Dan Cotton
    6 Mar 2014 | 8:47 am
    93% of Volvo owners discussing their loyalty say they will buy again. This is primarily driven by consumers praising Volvo’s “steadfast reliability”. Our previous analysis here of Volvo's social properties revealed that reliability is a key brand value that consumers associate with Volvo, suggesting that they are successful at converting consumers’ expectations and values of the brand into loyalty. This article will explore the reasons why consumers express loyalty to Volvo and the ways in which it corresponds to values synonymous with the brand.   …
  • Case study: The “great” value offered by the Focus and Fiesta drives Ford’s high levels of loyalty discussion

    Dan Cotton
    17 Feb 2014 | 1:50 am
    Ford receive more loyalty discussion than any other brand, driven by the Focus and Fiesta, which are the two best-selling models in the United Kingdom. Consumers say they will remain loyal to the Focus and Fiesta because of "excellent" value and "fun" driving experiences. Analysing loyalty discussion enables brands to understand why consumers return to their models and allows them to reinforce this in messaging. In previous articles (here and here) we outlined our methodology for collecting loyalty buzz for fourteen brands. We coded discussion on top review…
  • Sherlock’s mini episode leads “excited” fans to reveal an intent to view and triples Twitter engagement

    Ben Rogers
    5 Feb 2014 | 1:49 am
    The Sherlock mini episode boosted the number of fans saying they were going to watch the Season 3 premiere. It also drove three times the average tweets about Sherlock in the lead-up to its premiere. This demonstrates that innovative and exclusive content can substantially increase interest in a show, creating a new level of engagement and stoking excitement.   Sherlock is a popular British show which released a mini episode eight-days prior to the third series’ premiere, titled ‘Many Happy Returns’. It was produced separately from the third season’s premiere and…
  • Complimentary food and drink is the form of personalisation most desired by luxury hotel guests

    Ben Rogers
    3 Feb 2014 | 1:44 am
    Analysis of comments posted on Twitter and Facebook by guests of luxury hotels reveals that offering complimentary food and drink is the most desired way to personalise a guest’s stay. 40% of comments which discuss personalised experiences in hotels focus on food and drink. In the competitive market of luxury hotels, personalising a guest’s stay and making them feel special can be a way to stand out from the crowd and drive repeat visits.  In previous analysis we showed that personalised service was a key driver of hotel loyalty. In this article we investigate exactly what…
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    Social-Media

  • Boost Your Self Confidence In Just 5 Minutes A Day

    Natalie MacNeil
    17 Sep 2014 | 8:26 am
    Today we begin a very special, three-part series on self confidence, sponsored by Invisalign® clear aligners, and I think it’s the perfect way to kick off being on my brand-new, gorgeous set. I hope you like it! Have you ever started your day on the wrong side of the bed? You know those days when you think your outfit looks terrible, work is going to suck, and your neighbor has it out for you? Of course you have, because we’ve all been there. The truth is, being confident is a choice (click to tweet), and if you’d prefer to start your day on a more positive note, feeling…
  • Technology Trends Disrupting Consumer Behavior

    Kyle Lacy
    15 Sep 2014 | 6:55 am
    I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from the Uber API to Amazon drones, all having the power to revolutionize multiple industries within years (maybe months). With all the changes in mind, I thought I would upload my most recent deck discussing everything from collaborative consumption to brand humanization. Digital Marketing Trends Disrupting Consumer Behavior…
  • TDA Group Content Happy Hour: Being creative and credible

    Paul Gustafson
    12 Sep 2014 | 11:34 am
    Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the ingredients that go into content integrity, a formula for avoiding common video mistakes, and a primer on evaluating content quality. Plus, see why CMOs have developed a thirst for digital content. Five Ways to Maintain Credibility in Your Content Marketing By Petr Palas at MarketingProfs How quickly can poor content lose…
  • The Craziest Thing I’ve Ever Done

    Natalie MacNeil
    11 Sep 2014 | 7:42 am
    I’ve got some BIG NEWS to share with you today!  As you probably already know, after having our most successful year in business yet, my team and I went on a little sabbatical. I think taking time to recharge is an important part of upleveling your business and your life. I took a vacation in England, Ireland, and Scotland with my love. I spent time working on my next book among the vineyards of France, and met with Conquer Club members in Paris. We also helped open a school in Tanzania, The Conquer Academy – it was the happiest day of my life. It wasn’t no work, and…
  • TDA Group Content Happy Hour: What’s the story? And how are you telling it?

    Paul Gustafson
    5 Sep 2014 | 10:44 am
    Your task? Ensure compelling content. That’s why this week’s digest looks at the latest news about sharpening storytelling skills. You’ll learn how to develop content through a five-part framework and get media company secrets that boost content marketing success. Plus, see how to turn your sales folks into decent storytellers, uncover 26 ways to jump-start social media updates, and discover how to avoid social media metric mistakes. Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning By Leah Betancourt at Business 2 Community To create truly…
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    David Meerman Scott - Web Ink Now

  • The power of SlideShare for social sharing

    David Meerman Scott
    22 Sep 2014 | 7:16 am
    Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. 
  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
 
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    One Trouser

  • Helpful Chula Vista Appliance Repair Suggestions

    admin
    6 Sep 2014 | 5:00 pm
    Narrowing yourself to only one appliance repair in Chula Vista technician will certainly limit your scope of choices. It is suggested that you check out all the internet sites readily available. Do not ignore any single website of any technician. After you have gone through all the websites, you should pick the one with the very best quality features as per your requirements and the very best cost variety that matches your financial abilities. You need to beware so as not to focus too much on the rate and ignore the quality of the services you require. When carrying out your appliance repair…
  • Great Appliance Repair in Las Vegas NV Pointers

    admin
    5 Sep 2014 | 5:00 pm
    When working with an appliance repair in Las Vegas contractor, property owner have to understand what to try to find in the regional business where they live. Of course you need to work with a company that is totally accredited and certified. Further, you wish to look for companies that have many years of experience in fixing the type of devices you require repaired. The even more work they have done, and the more consumers they have served, the easier it is going to be to hire the ideal people. With lots of regional repair service techs and companies, you have to think about the very best…
  • See These Terrific Appliance Repair in Garland Recommendations

    admin
    4 Sep 2014 | 5:00 pm
    Using online contrast websites is a simple way for you to find out about the local appliance repair in Garland techs and business and also a simple way to assist you limit the list of business to consider. There are hundreds of repair shops, in major cities, possibly more. For that reason it may appear a little bit frustrating when you are attempting to decide. However, if you use online boards and discussion forums, it can help you limit the search, and it may likewise help you cross off some companies that have very bad evaluations from some of their former clients. When performing your…
  • Options For Dallas TX Appliance Repair

    admin
    3 Sep 2014 | 5:00 pm
    Along with a service warranty you need to try to find an Appliance Repair Pros business that has the ability to achieve your repair services rapidly. There are some business you can employ that end up taking a lot of time before they accomplish your services which will lead you to sustaining great losses. Those companies that deal with most significant brand names will likely have the experience to address your requirements. Hiring a certified appliance repair in Dallas tech is of utmost significance when having any work done on your appliances. Particularly with the major devices in the…
  • Appliance Repair in Los Angeles

    admin
    2 Sep 2014 | 5:00 pm
    Due to the fact that you have so many http://appliancerepair-pros.com/appliance-repair-los-angeles techs to choose from when you require repair finished, it is a great idea to use online boards, compare, and go to review sites, to find out more about each tech. You can use sites like Angie’s List, as well as other boards and online forums, to discover what past clients have to say about a company. You will find great and bad scores, and can limit the top companies, in order to eventually employ the most qualified, and the repair work crew that has the very best scores and evaluations…
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    We Are Social

  • We Are Social’s Monday Mashup #229

    Hannah Jones
    22 Sep 2014 | 10:06 am
    We are spending more time using mobile apps then ever Our time spent using mobile apps has risen by 21 percent compared to last year, with music, fitness and social media apps amongst the highest climbers. Despite coming third to music and fitness categories regarding the time spent in apps, when it comes to app launches (i.e. opening up the app itself) social networking is leading the field with an average of 25.1 app launches per month. Our time in apps has already overtaken desktop web and this number is only going to continue to grow, according to Localytics, who carried out the…
  • Scotland votes: Is it a Yes on social media?

    Paul Greenwood
    18 Sep 2014 | 8:01 am
    Today, people all over Scotland have been travelling to their nearest polling station to decide whether they will remain part of the United Kingdom. We’ve seen debates between the Yes and No Campaigns ignite passion amongst people in the UK and beyond, and of course, as with every significant event in today’s society, people have spent the last months, weeks and days airing their views on social media. Both Yes and No camps have taken their campaigns to social channels, particularly with the aim of targeting the younger demographic included in the vote.  The Yes campaign has been the…
  • Twitter: A How-To Guide For Brands

    Jolene Siow
    17 Sep 2014 | 8:02 am
    With myriad social media platforms available to brands, how should marketers choose which ones to be a part of? More importantly, how do you differentiate what you share on the different platforms? Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands. Twitter For Brands With 271 million global monthly active users, and 500 million tweets sent everyday, Twitter has the potential to elevate your brand and bridge the gap between you and your consumers: However, Twitter is a…
  • The Greatest Social Media Pub Quiz, Ever

    Sophie Fitzgerald
    16 Sep 2014 | 8:01 am
    After its sell-out success over the last two years, The Greatest Social Media Pub Quiz in the World is back! On Tuesday 23rd September at 6:30pm we’ll be joining forces with Ticketmaster once again to host our 2014 edition of The Greatest Social Media Pub Quiz In The World, as part of Social Media Week London. Last year we saw some superb social media knowledge and first-class arts & crafts skills from teams including Jaguar, Mondelez and Heinz. If you think you’re ready to take on the big guns, now’s your chance to get yourself, your colleagues, your agency or just your best mate…
  • We Are Social’s Monday Mashup #228

    Hannah Jones
    15 Sep 2014 | 9:32 am
    Apple Watch to feature social apps Following its grand unveiling last week, it has been revealed that Facebook, Yahoo, Pinterest and Twitter are among the companies already developing apps for Apple Watch. While certain features such as the ability to receive and act on Facebook notifications have been demonstrated, it has not yet been announced whether ads will be included in the small-screen apps. The wearable device got a relatively subdued 336,000 mentions on Twitter right before and after its unveiling, compared to the hefty 1 million-plus mentions of the new iPhones launched the same…
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    tcapushnpull.com

  • In the Wake of Tragedy: Where Do Brands Draw the Line?

    Sarah Irish
    19 Sep 2014 | 1:42 pm
    It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then you are aware of the major backlash brands received for chiming in on 9/11. While social media is an integral part of many marketing campaigns, the events of the last couple of weeks leave me wondering where and when brands should draw the line. Capitalizing on trending topics is nothing new; in fact it is common practice. As marketers it is our job to search for topics that make our clients relevant to their audience – holidays and events are super easy to plan ahead for. Many times,…
  • 10 Things That Crossed My Mind During Today’s Apple Keynote

    Sarah Irish
    9 Sep 2014 | 1:50 pm
    I love Apple, always have, always will. I got my first Apple product in 2004 when they came out with the iPod Mini. It was green, and it was glorious. From there I have owned a 5th Generation iPod, iPod shuffle, iPhone4, 2nd Generation iPad, a white (but man did I want black) Macbook, a Macbook pro, a Macbook Air and finally an iPhone5s. I know this seems a little overboard, but I am truly a brand loyalist. Needless to say, I was PRETTY excited for today’s iPhone6 release. I set up my Macbook , and my iMac and awaited the magnificent announcement. Here are 10 thoughts I had during the Apple…
  • The Evolving Landscape of Facebook Marketing

    Sarah Irish
    5 Sep 2014 | 1:51 pm
    Ahhh the magical, evolving animal that is Facebook. A couple of months ago, we laid out some changes Facebook made this year that have deeply effected the way we market on this platform. Now, four months later, we are still learning what these algorithm changes mean for us and our clients. Here are some takeaways from a little trial and error over the last few months: Its Not About Size: Back in the day (less than 5 years ago) Facebook for business was ALL about developing your community base. Its not to say the more followers you had made you a better page (but thats kinda what we’re…
  • Plagiarism and Social Media

    Sarah Irish
    22 Aug 2014 | 12:53 pm
    We live in a world powered by instant gratification – especially in regards to content and social media. The problem with our growing need to be informed is the quality of content. The internet is a melting pot of ideas – if you can think of it, you can find it online. This is a great resource but when it comes to plagiarism, the lines can be a bit blurry. A few weeks ago, Buzzfeed editor Benny Johnson was fired for plagiarism. This got me thinking about how easy it is to repost, or reuse content that is not technically yours to use. It is hard to distinguish the difference between social…
  • Pinterest Adds Messaging Feature

    Sarah Irish
    15 Aug 2014 | 7:09 am
    Planning weddings, cataloging cute puppies and mapping out elaborate vacations just got a whole lot easier. Last week, Pinterest unveiled a new messaging system that is about to change the way we pin. Early last year, Pinterest released their “Send A Pin” function that allows users to send a pin directly to an individual person. This has been an incredibly successful addition to their platform, and they estimate 2 millions pins are sent daily.  Now, with the new messaging function, you can send pins to someone or a group of someones and actually have a conversation about it.  This…
 
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    Social Media Network - Marketing

  • 3 Points To Remember In Social Media

    17 Sep 2014 | 12:49 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity contest. Social…
  • The Changing Customer Service - Social Media

    12 Sep 2014 | 8:46 am
    Due to Social Media the way customers are now serviced has taken a change. This change is for the good.Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.It is not that the previous formats of touchpoints have been removed. They still exists. There are call centers,…
  • Social Media Is Important

    23 Aug 2014 | 2:52 am
    Social Media is Important because:It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional mediaIt’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with themIt’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are…
  • How To Analyse And Measure / The ROI Metrics For Social Media

    15 Aug 2014 | 8:59 am
    Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from…
  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
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    FutureComms

  • What’s the Point in Measuring Business Outcomes?

    Paul Sutton
    22 Sep 2014 | 12:56 am
    The PR industry doesn’t need to bother measuring business outcomes. After all, lead generation and sales are marketing’s job. So, you know…sod it. I paraphrase (heavily), but that’s the general gist of an article that caught my attention last week entitled ‘What PR Metrics You Shouldn’t Measure’. The piece, penned by widely-regarded American author Christopher Penn, focused on three key points: Don’t measure things that don’t actually measure anything Don’t bother measuring what you don’t intend to act on Don’t intensely measure things you have no control over The…
  • B2B & B2C Social Media are like Chalk & Chalk

    Paul Sutton
    17 Sep 2014 | 3:15 am
    Before the advent of the internet, broadcast media, newspapers and the printing press, business was done person to person. If I wanted to sell my latest hand-crafted spinning wheel or my daily baked bread, I’d do so face to face with the person who was buying it. It was pretty simple, really. Now fast forward a few centuries and mass advertising and editorial have led to the firm belief that business is done with companies. Faceless entities with flashy logos and clever taglines and overly-sincere values and brand promises. And no matter how often the ‘people do business with people’…
  • 5 Critical Trends in Digital PR You Need to Act On

    Paul Sutton
    11 Sep 2014 | 2:35 am
    Yesterday evening, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. As a top line summary, there are five key points to consider. Digital remains the big growth area in PR. This really should come as a surprise to no-one. I hope. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. The division of…
  • Breaking the Cycle of Crap Media Relations

    Paul Sutton
    10 Sep 2014 | 12:52 am
    This is a guest post from Chris Owen, Tech Director at Grayling UK.  Late last week I saw a couple of tweets from Chris that kicked off a minor scuffle about the way the PR industry is perceived. It’s long been a major bugbear of mine and I may have had the odd rant about it myself, and so I asked him if he’d like to expand on his thoughts. I welcome your own opinions in the comments.  ———————————————————————— Last week, the Guardian…
  • Have We Really Learned Absolutely Nothing From Kenneth Cole?

    Paul Sutton
    14 Aug 2014 | 12:30 am
    Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in my mid teens, remains one of the most brilliant pieces of live comedy I’ve ever seen. His suicide is deeply saddening. I touched very briefly on my own struggle with depression in a very recent post, and so, for me personally, Mr Williams’ death is particularly…
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    Social Nerdia

  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

    socialnerdia@gmail.com (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell

    socialnerdia@gmail.com (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
  • The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

    socialnerdia@gmail.com (Social Nerdia)
    10 Apr 2014 | 1:47 am
    There's a South Park episode in which Stan, one of the four main characters of the show, is transported to a virtual world that looks much like the 1982 film Tron. In the show, the computer-simulated environment is supposed to be an embodiment of the world's largest social network: Facebook.The episode is a funny parody of the social network and the awkwardness of digital relationships - from friend requests and photo albums, to Farmville and Café World. The show aired over four years ago, but it was the very first thing I thought of when I heard that Facebook was acquiring one of the…
 
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    Pam Marketing Nut

  • 5 Tips to Stomp Status Quo and Zoom Past Competition

    Pam Moore
    20 Sep 2014 | 9:20 am
    Are you an entrepreneur, small business owner or leader in a corporate organization and feel like you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results can and should be better but you just don’t know how to get unstuck and start zooming success again? If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need. In life and business we always want to be looking ahead to what we can be doing that is better, smarter and more efficient. Most…
  • Your Tweets are NOT Your Own

    Pam Moore
    19 Sep 2014 | 3:04 pm
    Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with? Brand, marketing and business leaders must realize and learn that a simple statement of “my tweets are my own” does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from…
  • Can Brands be Human? 15 Characteristics of Human Brands

    Pam Moore
    17 Sep 2014 | 9:56 am
    Can a brand really be human? In this episode of the Social Zoom Factor podcast I answer this question. Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are  definitely some best practices that can be leveraged to help brands inspire and connect with their audiences in a real, meaningful and human way. What are your favorite brands? Why are they your favorite?  It could be you like the product, the service, or simply the way it makes you feel. If it is not the actual product you are in love with from the brand, then the…
  • LinkedIn in a Nutshell: 10 Things to Do On LinkedIn Besides Look for a Job

    Pam Moore
    16 Sep 2014 | 1:00 pm
    If you think LinkedIn is only for looking for a job, I suggest you listen to this episode of the Social Zoom Factor podcast with an open mind. Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories? Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second. LinkedIn can provide many benefits for brands, marketers and…
  • Want Social Media ROI? Quit Being a Lazy Marketer!

    Pam Moore
    15 Sep 2014 | 3:33 pm
    In this episode of the Social Zoom Factor podcast I deliver a dose of tough love on how to achieve real results in both business and life using social media. There is not a day that goes by that I don’t hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business. It’s human nature to want to blame a “thing” on the lack of a result. It’s easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It’s easy to…
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    Jessica Malnik

  • Why We Should Embrace Honesty and Vulnerability On Social Media

    Jessica Malnik
    15 Sep 2014 | 6:44 am
    It’s rare when you come across a post that echoes the sentiments that you been thinking for awhile, but haven’t been able to articulate into words. That’s exactly what I felt after reading this post from C.C. Chapman. Only he articulated it 3 billion times better than I ever could. C.C. talks about the power of portraying vulnerability and “being real” online. I think this is something that gets lost on social media sites. Think about it. We’re more connected than we have ever been before, thanks to Facebook, Twitter, Instagram, Pinterest and insert your social media site du jour.
  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
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    Smedio - Business Ideas Worth Sharing

  • How to Increase Your Reach With a Facebook Contest

    Douglas Idugboe
    17 Sep 2014 | 8:05 am
    Share on FacebookShare on TwitterE-mail Facebook contest is one of the most underused tools on Facebook. With the ongoing tweaks and changes to Facebook’s algorithm, using Facebook as a marketing tool is becoming increasingly strategic. It’s more difficult to get posts into news feeds and quality content is more important than ever. A focus on engagement with strong calls to action is required. Boost engagement with contests; you’ll extend your reach while creating brand awareness and customer loyalty. 4 Successful Facebook Contests Don’t just offer something for free…
  • 5 Reasons Leveraging LinkedIn is a Smarter Business Move

    Serhat Pala
    14 Sep 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a variety of users. Going from an online resume format that people created and forgot about just a handful of years ago, LinkedIn has been changing and is firmly on the social networking radar of every savvy marketer out…
  • How iPhone 6 Features Compare in Innovation to other iPhones

    Douglas Idugboe
    11 Sep 2014 | 1:36 pm
    Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list. Using latest customer surveys and comparing specs of previous iPhone models, FinanceOnline created an infographic that shows how much innovation there really was in each iPhone so far.  Also included is a detailed analysis of what features clients got from…
  • How to Adapt to the Changing Face of Marketing

    Douglas Idugboe
    2 Sep 2014 | 11:01 pm
    In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other. As a business, how do you respond to the rapidly changing face of marketing? While traditional marketing was mostly one-way communication, social media has redefined marketing as an active dialogue between…
  • Should You Ever Use Royalty Free Content?

    Douglas Idugboe
    31 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and marketing? They often turn to royalty free content. Images and videos are increasingly replacing text in the online world. Mobile technology such as tablets and smartphones means information is accessible almost instantly, 24/7,…
 
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    ReelSEO Video Marketing

  • Rainy Days & Big Screens Push Online Video Engagement

    Greg Jarboe
    22 Sep 2014 | 7:45 am
    According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.
  • Real-time Stats Arrive on YouTube With Minute-by-Minute Data

    Carla Marshall
    19 Sep 2014 | 3:34 am
    YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
  • Get the Lyrics For Every YouTube Music Video With This Chrome App

    Andy Smith
    18 Sep 2014 | 12:58 pm
    A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.
  • Video Production and Copyright: Innocent Infringement is Not OK

    Contributor
    18 Sep 2014 | 12:14 pm
    The world of copyright infringement is often very confusing. We bring you some insight from a top attorney who specializes in the constantly changing areas of copyright, trademark, and intellectual property, about two of the biggest myths: you must register your work to protect it, and innocent infringement is OK.
  • 3 Metrics Ratios to Measure YouTube Channel Success [Creators Tip #160]

    Carla Marshall
    18 Sep 2014 | 10:29 am
    On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
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    Social4Business

  • How to get more Visibility when Sharing Links on Facebook

    Kathy Colaicovo
    16 Sep 2014 | 1:00 am
    A Facebook change is coming. Links and how they are posted on Facebook is changing! “Click-Baiting” on Facebook is soon going to be shown less in newsfeeds on Facebook. What is click baiting? This occurs when you post an update status on Facebook that has a link with a headline that encourages people to click […] The post How to get more Visibility when Sharing Links on Facebook appeared first on Social4Business. Related posts: What does the new Facebook Timeline mean for Users and Business Owners Facebook News Feed and Spam Facebook Redesign for Business Pages
  • How to Build your Facebook Business Page Community

    Kathy Colaicovo
    6 Sep 2014 | 1:00 am
    Almost every client I have, has a Facebook Page. With this comes the ever constant struggle to build engagement and grow the fan base. It is these connections that can lead to more website traffic, consults, leads and potential new clients. Sometimes the best way to think up new approaches to build your community on Facebook is to do […] The post How to Build your Facebook Business Page Community appeared first on Social4Business. Related posts: 5 Ways to Build an Interactive Facebook Community Facebook Page – How to Grow your Community How to get more people to see your…
  • Share those Images on Twitter too!

    Kathy Colaicovo
    2 Sep 2014 | 1:00 am
    Images are becoming one of the most shared content online and, for many, the most read. They are more interesting and, some will argue, faster to read them but also the idea resonates more because it has come in the form of a picture. For this reason, many businesses are turning to images more and […] The post Share those Images on Twitter too! appeared first on Social4Business. Related posts: Why Add Images to Your Blog? New Changes to Twitter on the Way What’s Trending Online?
  • How to Use Hootsuite Lists for Twitter Networking

    Kathy Colaicovo
    21 Aug 2014 | 1:00 am
    Creating Hootsuite Lists from keywords for business networking on Twitter. If you have been reading my blog, or are connected with me on Twitter, then you know I am always telling people – you need to take part in social media – people want to talk with you, this is the first step in getting […] The post How to Use Hootsuite Lists for Twitter Networking appeared first on Social4Business. Related posts: How to use Twitter Lists in Hootsuite Twitter Lists vs. Twitter Search Twitter adds a new Follow Button
  • Optimize your Facebook Business Page

    Kathy Colaicovo
    14 Aug 2014 | 1:00 am
    You cannot boost your online visibility with blank spaces! Here is how to optimize your Facebook Business Page, so people can find you online. Some days I feel like yelling to people – “Stop Wasting Space on Facebook!” This past week I have been doing some research as I started creating a new Facebook Page. […] The post Optimize your Facebook Business Page appeared first on Social4Business. Related posts: Facebook Redesign for Business Pages What is the 1st thing to do when starting a Facebook Business Page? Why Creative Facebook Page Names don’t always Work
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    Prepare 1

  • Is it Halftime for You in Social Media

    Blair Evan Ball
    19 Sep 2014 | 4:25 am
    Are you needing to regroup with your Social Media Strategy? Do you need to play more offense? In the field of battle in sports, defensive usually wins. However, in Social Media Marketing…Offense Wins. Like most sports teams, they adjust at halftime whether they are winning or losing. Always striving to perform better, execute better. Businesses really are no different. Flexibility is key in today’s fast paced business environment. Do business conditions change? Are they changing slower or faster? So change your strategy, change your approach, change your tactics. Monitor and find…
  • The Six Things You Need to Know to Make Your Voice Heard

    Blair Evan Ball
    16 Sep 2014 | 9:48 am
    What strategies are you using to create brand awareness? How would you like your fans to find you and spread the word? What does your Social Media footprint convey to your audience? When people share your stories, products or campaigns with their friends, they’re giving it their stamp of approval, their friends take notice, and your brand awareness increases. An outright majority of marketing professionals worldwide plan to increase their spending on brand awareness in the next 12 months, according to research conducted for eMarketer in August 2014 by InsightExpress—compared with just…
  • Twitter Launching Buy Button for Commerce

    Blair Evan Ball
    9 Sep 2014 | 7:36 am
    Would you click on a buy button on Twitter? Would your business use a buy button to sell on Twitter? Shortly before Twitter went public a year ago, Twitter poached former Ticketmaster CEO Nathan Hubbard to head e-commerce. This will be their first major e-commerce initiative. Billions of dollars of online sales are already associated with social networks. Many marketers post messages on services like Twitter and Facebook promoting their products and offering links to external sites where they can be bought. BUY BUTTON Twitter will be testing the buy button come this Monday in tweets. Users…
  • The Disconnect Between Brands & Social Media Customer Service

    Blair Evan Ball
    5 Sep 2014 | 7:30 am
    How do you handle customer service issues on social? Are you prepared to respond fast? Do you have a strategy around the different social media platforms to respond? Customer service via social media channels has become self evident, especially in B2C industries with high volumes of contact. It’s become one of the Big Three customer service channels, joining phone and email to form the triad of support. RISING EXPECTATIONS If you are like millions of consumers around the globe, you jump on Twitter, Facebook, Google+ or your blog. You complain to friends, family, followers and the world…
  • The Science Behind Sharing on Social Media [Infographic]

    Blair Evan Ball
    3 Sep 2014 | 4:25 am
    Do you share on social media? Is it working for you? The web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most? What motivates people to share? MOTIVATIONS FOR SHARING 1. To bring valuable and entertaining content to others. 94% carefully consider how the information they share will be useful to the recipient/ 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. 2. To define ourselves to others 68%…
 
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    Leader Networks blog

  • Big List 2.0: The Top 106 B2B Online Customer Communities

    Vanessa DiMauro
    8 Sep 2014 | 11:00 am
    I am thrilled to share the most comprehensive directory of B2B online customer communities on the web and perhaps even the planet! We published our first Big List in 2011 and just finished an exhaustive period of research and review to bring you the following 106 dynamic communities. From IT pros and CIOs to plumbers, baristas, and dentists. From frequent fliers to small business owners, you’ll find them all and more, right here. The Big List functions as a much deserved acknowledgment of B2B communities and their dedicated community managers, fierce executive champions and collaborative…
  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
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    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
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    Myrland Marketing Minutes by @NancyMyrland

  • I Might Have To Smack You If You Do This On LinkedIn

    Nancy Myrland
    3 Sep 2014 | 12:36 pm
    I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite. Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good. I was reminded of one of the not so good practices the other day while catching up on my Google…
  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris's new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you here for the long…
  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about your…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always telling people to…
  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
 
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    Digital Pivot RSS News Feed

  • DiGiorno Delivers Twitter Blunder

    Jennifer Graber
    23 Sep 6935 | 6:10 am
    Summary: DiGiorno, much like Taco Bell, has a way with words on Twitter. The pizza company utilizes humor and jokes in its digital interactions. For instance, it wouldn't be unusual to see hashtags like #CheesyCelebrities or #DiGiorNOYOUDIDNT on its account. DiGiorno's Twitter is not boring or typical in any sense of the word. And it is those kinds of social media accounts that get the most attention. In a crowded digital landscape, consumers are looking for what stands out, for what is atypical. However, DiGiorno's Twitter recently stood out, and not in a positive way. DiGiorno had a…
  • Most Apps Still Gobbling Up User Data

    Jessica Cherok
    23 Sep 5448 | 6:10 am
    Summary: Surprise, surprise -- apps are failing at protecting your privacy. According to a new report, apps are still collecting huge amounts of personal data. The Global Privacy Enforcement Network (GPEN) surveyed over 1,200 apps, finding that the large majority of them were not being clear or detailed in telling users what information was being collected.
  • iPhone Users Get a Whole New Twitter Profile

    Jessica Cherok
    23 Sep 3076 | 6:11 am
    Summary: iPhone users received a whole new Twitter experience last Thursday after the site's update to its profiles. In what Twitter calls "our biggest update to profiles to date," users will see new design and emphasis on bios and photos. As long as you have iOS 7 or above on your iPhone, you will be able to see the updated profile. Your bio will be immediately viewable on Twitter.
  • Internet Slow Down Day is Here

    Jessica Cherok
    23 Sep 2497 | 6:10 am
    Summary: It's Internet Slow Down Day! The day where the Internet won't actually be any slower, but your awareness will be raised about that possibility. Hopefully. Several websites -- such as Netflix, Reddit, Etsy, Upworthy, and Vimeo -- will prominently display...
  • Fancy Being a Goat?

    Jennifer Graber
    19 Sep 2014 | 6:55 am
    Summary: There is no end to the imagination that children possess. Their young minds can create new worlds and take them on unthinkable adventures. Children can imagine themselves as scientists, rock stars, animals, pirates, and so much more. It is unfortunate that the childlike imagination fades as we grow older. As adults, we do not often have the chance to be creative and use our imaginations to become something else. We just do not pretend anymore. Well, we do, but that is a conversation for our therapists.
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    Buzzom

  • The Social Media Spread of Ebola Virus

    admin
    15 Sep 2014 | 5:36 am
    The Ebola outbreak of 2014 has been by far the largest one in the entire history of West Africa.  The deadly disease has a fatality rate of 90%, i.e 90% of the victims die when the virus attacks them. Simplify360 today released an interesting analysis to catch a glimpse of how the virus is spreading on social media:                                                                                …
  • Why these TOP 15 IT training resources are considered the best

    admin
    28 Aug 2014 | 4:16 am
    Are you one of those people who have registered for a certification or a course but do not have the required resources to prepare for it? Well, do not worry as this has happened to a lot of people. Either there are not any credible resources available to you or you are not able to find any over the internet. This is a problem which needs to be eliminates, as most people do require IT Training resources which will help them in the process of training. However, not all of the vendors out there will provide you with the most reliable and credible training resources. Yes, you are new to this…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
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    Sean Clark

  • A Simple Formula You Can Use To Write Better Headlines [PODCAST]

    Sean Clark
    20 Sep 2014 | 4:21 am
    Episode 44 of The Small Business Marketing Report Podcast What makes great headlines work? Research from a marketing master… John Caples is revered as one of the original masters in the art of direct response copywriting, and his research is on the art of headlines is particularly useful. Caples’ researched the headlines that worked best in display advertising over many years and the results led him to conclude that there are four important qualities to a good headline: Self-interest (The most important of these headline qualities) News Curiosity Quick, easy way In this episode of The…
  • 5 Tips For Finding Your Target Audience

    Rebecca Miller
    16 Sep 2014 | 1:30 am
    Find your target audience online As entrepreneurs we are all aware of the importance of finding our target audience when selling our product. You need to make sure that your business is seen by all the right people, and that your ideal customer knows who you are and how they can make that all important sale. When marketing your product or service online through content and social media, it’s just as important to think about your target audience and find out where they hang-out. Think of it this way, it’s all very well putting in place a snazzy new Pinterest strategy, but if your product…
  • Your Online Marketing Questions Answered [PODCAST]

    Sean Clark
    6 Sep 2014 | 3:52 am
    Episode 43 of The Small Business Marketing Report Podcast In this episode we thought we would answer some of the popular questions we get asked from time to time. Want to know how to get more followers on Twitter? Whether Facebook is still worth the effort? Where to get ideas for blog posts? We cover ranking better in search, budgeting for AdWords and what reports are most important in Google Analytics? If you’d like to know the answer to any of these then download and listen to episode 43. Listen in to the show, and if you have any questions then please feel free to comment on our…
  • How To Generate A Positive ROI From Your Social Media Marketing [PODCAST]

    Sean Clark
    23 Aug 2014 | 3:33 am
    Episode 42 of The Small Business Marketing Report Podcast A lot of people think you can’t measure the effectiveness of social media. When in truth it’s just they are trying to measure the wrong things. In this weeks show we tackle the very common question of how to get a return on investment from your social media activity. So come join us and ensure you’re not discounting your social media marketing before it has had a chance to prove its worth. Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page. Subscribe to this…
  • A Business Guide To Information Products [PODCAST]

    Sean Clark
    9 Aug 2014 | 12:14 am
    Episode 41 of The Small Business Marketing Report Podcast This weeks episode is all about information products. Sean’s asking the questions as Robert explains how you can use information products to add value to your business. So what is an information product? It’s is any piece of knowledge you have that has been turned in to some form of content for others to consume. It could be in print, digital or hardcopy, audio format like this podcast, or even a video. There are many ways to package up your information product. Some of the most popular are: Hardcopy book E-book Manuals or workbook…
 
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    L2: Business Intelligence for Digital

  • Can CPG E-Commerce Be Cost Effective?

    Homa Zaryouni
    22 Sep 2014 | 2:46 pm
    In the next year, a third of US households will shop for groceries online for the first time. That is 40 million first baskets, which Amazon and other online CPG providers such as Walmart are battling for. Research shows 25% of the products that make it to grocery shoppers’ first baskets will stay there, raising the competition stakes. However, cost-effective shipping of household and personal care items is a problem retailers have not yet solved. The high weight-to-cost ratio is prohibitive; for example, a case of coke costs as much to buy as to ship. As a result, e-commerce growth in the…
  • Forum Preview: Owen Mundy Knows Where Your Cat Lives

    Homa Zaryouni
    22 Sep 2014 | 8:59 am
    Artist, programmer, and professor at Florida State University Owen Mundy was using Instagram to photograph his three-year-old when he realized the app had been recording the coordinates of his backyard and making it publicly available via Instagram’s API. He created cluster visualizations of cats whose living quarters had been made public by social media. The project website Iknowwhereyourcatlives.com shows a global map with clusters of cats. Users can press the “Random Cat” button to be taken to a photo of an individual cats, or see clusters in an aerial view of a city or country.
  • Insights on ALS from L2 Founder Scott Galloway

    Homa Zaryouni
    22 Sep 2014 | 7:38 am
    By now, you’ve probably heard of the ALS Ice Bucket Challenge. In the video on the left, L2 Founder Scott Galloway explains why it became such a viral hit. First of all, the timing was right. The impact of ALS is widespread enough that almost everybody knows or has known someone affected by the disease. Yet, it is unknown enough to warrant more attention. In other words, the time had come for more discussion about the debilitating disease. Celebrity participation from Bill Gates and Donatella Versace also helped jumpstart the campaign. And the structure of the challenge – what Galloway…
  • Alibaba’s Strategic Spending in the US

    Homa Zaryouni
    19 Sep 2014 | 11:23 am
    L2 Research Director Danielle Bailey spoke on CCTV America this week about Alibaba’s IPO and plans for capturing a share of the US market. Bailey said Alibaba poses no immediate threat to competitors such as Amazon, as the average US consumer outside of Wall Street knows little about the Chinese brand. Even 11main.com, a US B2C site Alibaba launched earlier this year, is a small experiment to test the waters. In the long run, however, Alibaba’s post-IPO cash position enables it to buy a competitor such as eBay. And Bailey said it is more likely that Alibaba will purchase its way into…
  • Johnson & Johnson Leads in Amazon Reviews

    Homa Zaryouni
    19 Sep 2014 | 10:03 am
    Increasing the quantity of product reviews is one of the main components of a sound Amazon strategy. Products with reviews have 12.5% higher conversion rate than ones without, and reviews influence 90% of purchases. Additionally, a high quantity of reviews positively affects Amazon’s search algorithm. Scoring high in that algorithm greatly improves brand visibility, and is the equivalent of owning premium shelf space a the grocery store. CPG brands are on a head start, as personal care brands have the highest number of reviews per listing. L2’s Amazon Insight Report: CPG found that 64% of…
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    Digital Diva

  • Bundobust: Indian Street Food in Leeds

    Digital Diva
    22 Sep 2014 | 5:55 am
    Bundobust is a beautiful marriage between The Sparrow Bier Cafe and Prashad restaurant (click the link to see my review of that restaurant). They specialise in craft beers and tasty vegetarian Indian street food. Bundobust opened fairly recently and I’ve been a few times now, finally remembering to take a few snaps on my last visit with some friends. If you haven’t been already, get yourself over there….it’s a great place to go either as a couple or with a group of friends. It’s very relaxed and the food is delicious. I can’t comment on the craft beer…
  • Weddings, Birthday Parties & Keeping Comfy

    Digital Diva
    21 Sep 2014 | 6:41 am
    Another week gone. Whooosh. Gone. I don’t know where times goes at the moment, seems like I have a lot on and endless to do lists. I shouldn’t complain though, I get bored easily and like being busy. This week was mostly full of work, weddings and birthday parties….mixed with bumping my beloved car (bad times!) to balance out the fun. Here are a few highlights…starting off with what I wore: Keeping comfy and showing my knees This week saw me in a New Look houndstooth shawl (pretty sure the husband thinks it’s a rug, but I like it), carrying on the pink theme with…
  • Byron Leeds: We have amazing burgers at last!

    Digital Diva
    20 Sep 2014 | 9:04 am
    I have been hoping Byron Leeds would open for quite some time. I’ve even been known to tweet them asking needfully when they would come to our fine city! My brother first introduced me to Byron burger restaurants in London a few years back and I have to say it opened my eyes to burger restaurants actually being decent! Byron were one of the first restaurants to do burgers well and I was hooked. Luckily for us, Byron Leeds have opened up their doors and I went over to check the new Leeds restaurant out. Byron Leeds Menu Here’s the Byron Leeds menu…I like that they actually…
  • #tbt: When I was in a band

    Digital Diva
    18 Sep 2014 | 10:38 am
    If you’re not already using it, Timehop is a great app for showing you what you were doing at this time one, two, three…or even seven years ago. Often it’s amusing (random snaps of friends you’d forgotten about), sometimes sad (times with people not in our lives anymore)…and then sometimes it reminds you that you used to be in a band! It was with two friends of mine and we had a great time recording tunes and playing the odd gig. I loved the recording side of it, but I’m not a natural performer and always found the gigging bit hard (I care waaaay too much…
  • Buying too much skincare…and getting practical for once

    Digital Diva
    14 Sep 2014 | 9:27 am
    It’s a busy month so far, getting over the log cabin weekend from last week…. a full workload and lots of house-related chores (searching for the perfect flooring stopped being fun weeks ago). This week I’ve been mostly… Wearing Clothes Errr….I do always do that, it’s just that I used to do quite a few ‘What I Wore Today’ posts, either on this blog or over at WIWT.com….but I get lazy and forget. Lately I’ve been getting into posting an Instagram pic when I remember. Here’s the first outing of a beautiful Balmain shirt I snapped…
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    ansarada » M&A News

  • Vault ranks best accounting firms

    Brett Cole
    18 Sep 2014 | 5:13 pm
    Vault, the New York-based provider of workplace intelligence, has ranked the top ten U.S. accounting firms. The rankings were compiled using a weighted formula that reflects the issues accounting professionals care most about, combining quality of life rankings – such as culture, satisfaction, work/life balance, and compensation – with overall prestige, according to Vault. PwC […] The post Vault ranks best accounting firms appeared first on ansarada.
  • Glencore V BHP

    Brett Cole
    17 Sep 2014 | 5:41 pm
    Two global mining giants. Two contrasting styles. One is in the midst of a huge deal, BHP Billiton. The other is cooling its heels, Glencore. But how long will Glencore’s chief executive Ivan Glasenberg wait before pulling the M&A trigger, the Financial Times asked this week? That’s easy to answer. Glencore is not, contrary to […] The post Glencore V BHP appeared first on ansarada.
  • Obama fumes but inversions set to continue

    Brett Cole
    16 Sep 2014 | 5:56 pm
    Calvin Coolidge said the chief business of the American people is business. So it is with inversions, the hottest trend in M&A, accounting for two thirds of proposed U.S. outbound deals in the year to August. President Barack Obama has said the U.S. Congress should try to stop U.S. corporations from transferring their incorporation overseas to […] The post Obama fumes but inversions set to continue appeared first on ansarada.
  • Loeb, Ackman should prompt Boards to call bankers

    Brett Cole
    16 Sep 2014 | 5:55 pm
    News that Daniel Loeb raised $2.5 billion last month in a matter of weeks and William Ackman all but securing $2 billion for his new planned listed fund should have chief executives and boards on the phone to their M&A bankers. The firepower these stars of the hedge fund industry can muster, these so-called activist […] The post Loeb, Ackman should prompt Boards to call bankers appeared first on ansarada.
  • Boutiques Pull in M&A Bankers

    Brett Cole
    15 Sep 2014 | 1:24 am
    For boutique investment banks there has never been a better time to recruit talent. The Financial Times reports that 30 and 40 something bankers are increasingly frustrated with the prospect of career progress. Their path to a coveted managing director promotion is blocked by dealmakers in their fifties that show no sign of giving up […] The post Boutiques Pull in M&A Bankers appeared first on ansarada.
 
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    Being Cheryl: Cheryl Harrison

  • Move ALL the things

    Cheryl
    12 Sep 2014 | 7:29 am
    In the past month I moved out of my condo and into my boyfriend Scott’s house, and also moved my business into real office space. The best part of moving is coupons. I had to change three addresses with the postal service – my personal address, Drink Up Columbus and speechbubble. That means three times the coupons – but wait, there’s more! When you file to change your address online, you can print coupons to awesome places like Target, Pier 1 Imports and Lowes. BUT THEN when they send you the confirmation packet in the mail you get ANOTHER SET OF COUPONS TO THOSE…
  • Her name is Reno

    Cheryl
    5 Sep 2014 | 10:11 am
    Thanks to my boobs I recently won a trip to Reno to attend craft beer festival CANFEST and relax for a few days. I also got come home with two ear infections, a sinus infection and bronchitis so I guess you can’t win ‘em all. As part of the contest Scott and I got picked up at the airport in a limo for a 10 minute ride to the casino where they were putting us up. Necessary? Absolutely not. Kind of badass having one of those dudes waiting at the airport with my name on a sign and then getting to stretch out on leather couches while contemplating how many airplane-sized bottles of…
  • Shit I Did in August

    Cheryl
    2 Sep 2014 | 10:12 am
    I was kind of quiet on the internets last week because I was dealing with double ear infections (double ear infections! what does it mean!), a sinus infections AND bronchitis. Sickness: gotta catch ‘em all! Shit I wrote other places: Drink Up Columbus: Mad Moon Craft Cider Launching in Columbus Shit that happened elsewhere: I was honored to host the Cystic Fibrosis Foundation’s Columbus’ Finest event to help fund research for Cystic Fibrosis, which I honestly didn’t know a lot about before the event. Did you know two people with Cystic Fibrosis aren’t supposed to…
  • Shit I Did in July

    Cheryl
    1 Aug 2014 | 7:41 am
    Yesterday I discovered the text art accompaniment to a CSI Caruso one-liner. BUT MY BLOG KEEPS BREAKING THE @$%#^$ CHARACTER IN THE LITTLE SQUARE SUNGLASSES SO THIS IS A SCREENSHOT. YEEEEAAAHHHHHHHH! Shit I wrote other places: 614 Magazine: Dazed and Infused 614 Magazine: Brownie Points Drink Up Columbus: Columbus is about to get Cray Drink Up Columbus: This is your beard. This is your beard on hops. Drink Up Columbus: California wine with Columbus roots-Zanon Zinfandel Drink Up Columbus: Drunk Brunch-The Table Drink Up Columbus: Happy hour drink AND food deals in Columbus Shit that happened…
  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
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    Voices of the Past

  • Case Study: Alchemical Quest Rare Books Museum Interactive

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    21 Sep 2014 | 8:00 am
    In 2012, I managed development of a museum exhibit interactive called The Alchemical Quest, which supported an exhibit of rare books. The books originated during the golden age of alchemy, from the 16th and 17th centuries and were drawn from the collections of the Othmer Library of Chemical History. The report below documents the project team’s efforts to make these texts accessible and alive to visitors via touch projection technology.christian louboutin sale,ralph lauren sale,louis vuitton bags outlet,cheap michael kors handbags sale,cheap wedding dresses online Project Goals:…
  • 20 years later, I finally understand what college media leadership taught me

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    15 Sep 2014 | 8:00 am
        My career is in digital media now, and I’m grateful for that. But my younger self romanticized the notion of being a newspaper journalist.  Almost 20 years later, the university student newspaper I edited is celebrating 100 years of publication and digitization of its archive. Its tradition may not be yet be gone with the wind, but is certainly being buffeted by modern reality. Here are my thoughts looking back on that time.] As a painfully introverted Northwestern State University pre-forestry major in 1990, I made one of those classic freshman errors that changes the…
  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S.christian louboutin outlet,cheap ralph lauren polo, cheap louis vuitton bags,cheap michael kors handbags,prom dresses on sale Accomplishments as…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
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    Social Media Blog

  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
 
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    Blog - Digital Jungle

  • The Power of WeChat

    21 Sep 2014 | 8:23 pm
      With over 400 million users there is little to dispute the meteoric rise of WeChat, WhatsApp’s Eastern counterpart. In addition to its vast user base accumulated in just three years, WeChat also boasts a broader range of features and…
  • How to optimize your site for Baidu

    15 Sep 2014 | 1:14 am
    Google is dead long live Baidu! Pretty provocative words I know and not strictly true, however in China this is very true, I won’t go into the reasons why Google didn’t make it that’s pretty well documented elsewhere. To get…
  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
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    For Free Blog

  • Social media offers big benefits to small business

    Mike Johansson
    21 Sep 2014 | 7:42 am
    One thing all small business owners can agree on: They don’t have unlimited resources to put into marketing and other customer outreach.This is where social media can be a big help. What does social media allow your small businesses to do?Listen for opportunities: Possibly the most-overlooked benefit is simply being on social networks as a way take the pulse of a marketplace or to hear people discussing a need … a need you may be able to meet.Vertical Response surveyed small business andfound which platforms they preferred to useOffer better customer service: Customers using…
  • 10 Social Media Resources for Small Businesses

    Mike Johansson
    13 Sep 2014 | 9:32 am
    Any small business owner knows that it’s always about being short on money and short on time … which is why social media can be such a good investment.  By carefully choosing a few social media platforms and allocating a little time each day small businesses can reap rewards including new customers/increased sales, competitive intelligence, better customer relations and greater word-of-mouth marketing. The question is where and how to begin. To help here are 10 resources for small business owners. 10 Resources for Small Businesses on Social Media1. Your Guide to Benefitting…
  • New Foursquare – The Reviews Are Mixed

    Mike Johansson
    8 Aug 2014 | 7:56 am
    The Tastes feature of the new Foursquare The new Foursquare arrived this week – splitting off the Swarm social check-in app for good and offering Foursquare users a much more robust recommendation app for anything its users are likely to want to do. The new logoFoursquare now has a pink logo and a pink-and-blue color palette (perfect for a newborn) and will offer recommendations based on Foursquare's database of 10,000 tastes, which cover qualities like food served, ambience, and activity type that Foursquare has gleaned from all the user tips that it has stockpiled over the…
  • Talking to Kids About Social Media and Other Online Activities

    Mike Johansson
    11 May 2014 | 11:06 am
    Parents and teens see social media and other online activities differently. A parent's best bet? Be a good listenerIn what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web.Evidence came recently as The New York Times reported that Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised and that it may have misled users…
  • 9 Surprising Things You Can Do With Twitter

    Mike Johansson
    13 Mar 2014 | 7:57 am
    Twitter is to social media what cheese is to a great sandwich – pretty much essential for great flavor, but often taken for granted.While many use it as a newsfeed, a trend barometer or a way to keep in touch there are so many other things you can do on Twitter … some of them unexpected. I present…9 Surprising Things You Can Do With TwitterSurprise!1. Book a hotel stay: Loews Hotels and Resorts now allows travelers to book rooms at 16 of its 19 properties via Twitter. Interested travelers tweet to @Loews_Hotels with the hashtag #BookLoews to express interest in a room. Then a Loews…
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    Hypertext

  • Top Tech Brands, Journalists Celebrate Xmas In August

    Bianca Georgiou
    22 Sep 2014 | 11:14 am
    According to U.K. futurist Ian Pearson, on December 25, 2050, a “normal” human family will sit down to a vegetarian-friendly synthetic turkey, prepared by a robotic kitchen assistant, while absent relatives join the table virtually and children receive gifts of walking, talking Barbie dolls and genetically engineered Furbies. Houses fitted with telepresence will transport any dinner table to the North Pole, and humble, bygone Christmases will give way to new, artificial realities enabled by technology that we’re already seeing in its infancy. Welcome to Christmas of the future. Well,…
  • Asia Pacific Region Collects 3 Major PR Awards

    Text100
    19 Sep 2014 | 12:07 pm
    Text100 received three Gold SABREs at the 4th Annual SABRE Awards Asia Pacific dinner on September 18 in Beijing, China. Malaysia, Australia and China offices win PR honors The awards, presented by The Holmes Report, highlight some of Text100’s PR work and service for clients throughout the Asia Pacific region, and were presented for the following: Old Town White Coffee’s “The Animaction Challenge.” Text100 Malaysia Restaurant and Food Service category IBM’s “Era of Smart.” Text100 Australia Technology (B2B) category VMware’s “Defying Convention.” Text100 China B2B…
  • Big Data, Analytics and Communications Q&A With Our Experts

    Vince Abbate
    16 Sep 2014 | 12:41 pm
    The International Association For the Measurement and Evaluation Of Communication’s Measurement Week began Monday and runs through September 19. The week-long event features panels and discussions focused on educating communications and marketing professionals about the benefits of research and analytics. Two of our metrics experts, Jeremy Woolf and Phil Kam, will be speaking at Thursday’s “Why Measurement Matters For PR” panel, showcasing a unique understanding of analytics as it pertains to the field of integrated communications. Prior to the panel, I had a chance to spend a…
  • Autumn Offers Time To Refocus Marketing Efforts

    Jason Ouellette
    4 Sep 2014 | 12:45 pm
    If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you haven’t noticed the uptick in pictures of school-themed photos, there is one thing I know you have noticed: the calendar. Fall is right around the corner, and with that comes a few of my personal favorite things including football, anything pumpkin related and refocusing. The first two…
  • From The Fault In Our Stars To Tweeting, Here’s How To Nix Epic Typos

    Emily Bird
    2 Sep 2014 | 2:27 pm
    Disclaimer: No one is perfect. In fact, there may be a typo in this post — though, I swear I triple-checked. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Developed by a public vote of PR professionals, I believe the key phrase in this definition is “strategic communication.” After all, in public relations, every single word matters because each is included to formulate a strategic message intended for a specific audience. So, a typo can…
 
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    Sprout Social

  • Everything You Need to Know About Hashtags and Pinterest Contests

    Jennifer Beese
    22 Sep 2014 | 10:51 am
    There are a lot of similarities behind social networks, but even when they offer similar feature sets, the way in which you use those tools varies from one platform to the next. This is especially true of hashtags. Although they’re implemented at the same basic level — to organize data — every social platform has a different vision for how they’re used. Hashtags on Pinterest, for instance, are only clickable in Pin descriptions. And unlike Twitter or Facebook, they aren’t searchable on the platform. But that’s not to say that hashtags can’t be used on Pinterest at all.
  • Social Lets Insurance Companies Explore Their Lighter Side

    Jennifer Beese
    19 Sep 2014 | 7:59 am
    Not every brand has a highly-desired product. Consider how many times the average consumer thinks about clothing or electronics. Now consider how many times that same person thinks about life insurance. The stats would skew far in favor of the former rather than the latter. That’s not to say that people don’t need insurance, but it’s not usually something that they love shopping for. It’s easier to succeed in social media when you have an easily sellable product, but “unsexy” products — like insurance — tend to fall on the more challenging end of the marketing spectrum.
  • Pinterest Analytics: How They Influence More Than Just Pins

    Jennifer Beese
    18 Sep 2014 | 7:35 am
    Success with social media campaigns requires knowing what is and isn’t working on your end. Regular analysis of your performance and monitoring of social metrics can give you that knowledge. And although it’s tempting to focus on popular metrics (such as follower counts, comments, and shares), we’ve seen how diving deeper into analytics can reveal valuable insight into fan engagement. Understanding what content resonates best with an audience is a critical goal of any content marketing campaign, but especially on Pinterest. A major driver behind referral traffic and sales, the…
  • Strengthen Your Content Exposure With These Video SEO Tips

    Jennifer Beese
    17 Sep 2014 | 7:00 am
    Both social media and SEO contribute to the overall organic success of your digital presence. Like SEO, social media platforms increase your opportunity for exposure and connection with customers. Marketers are achieving this today through video. Whether it’s a six-second Vine or a two-minute YouTube clip, video content is a major element of brands’ marketing strategies. As the medium becomes a more permanent part of your content strategy, it’s increasingly important that you’re creating with SEO best practices in mind. Here are some tips on how you can improve your video SEO.
  • What You Need to Know About Twitter’s E-commerce Features

    Jennifer Beese
    16 Sep 2014 | 6:59 am
    Social media dominates nearly every aspect of consumer life, and so it’s no surprise that 74 percent of buyers rely on these networks to guide their purchases. In fact, it’s been predicted that U.S. consumers will spend $327 billion online in 2016. Although that’s still two years away, major players like Facebook, Pinterest, and Twitter have been preparing features specifically designed to help brands boost e-commerce sales. Twitter in particular has ramped up its preparation, and recently confirmed testing of a new way to discover and buy products on the social platform. Here we take a…
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    socialmouths

  • How to Incorporate Social Media Into Your Product Packaging

    Britt Klontz
    10 Sep 2014 | 8:26 am
    Twitter. Facebook. Email. Spend any amount of time browsing the internet, and you’re destined to stumble over countless social advertising and marketing schemes. In fact, while some companies do still rely on direct mail to spread the word about their products and promotions, the vast majority of marketing today happens in the far more abstract, social and intellectual space of the internet. That’s a good thing for many reasons — social media is cheap, has a broad reach, and humanizes brands — but there’s something that’s lost in this transition: a direct, physical…
  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Should You Fire Your Business Coach?

    David Chism
    18 Sep 2014 | 8:08 am
    Working Out Note: Last November, I joined a 3-day a week intense workout program (12 weeks) at a BJJ & MMA studio called Clinch Academy. I sort of went into it thinking I’d do the 3 month challenge and go back to my old routine of light exercise when I had the time! One of the reasons I had to do something is that I was not doing much physical exercise. I was playing basketball 1-2 times a week and that was about it. It was around that time, just before I joined, that my blood pressure was quite a bit higher than normal. I was told by the doc, “You’ve got to do a bit…
  • Early Thoughts on iPhone 6 and Software Updates

    David Chism
    10 Sep 2014 | 7:53 am
    As I write this, we are awaiting the arrival of Apple’s latest and greatest iOS 8 upgrade. This will happen in about 1 week (September 17th or 19th). I’ve been testing iOS 8 for the past 3 months and really like it. The best part about iOS 8 over the current version is yet to come. What I mean is that iOS 8 is supposed to be the best update for iOS developers. Apple has supposedly made it much easier for developers to create far greater features than ever before. If this is true, business users of the iPhone and iPad can expect some updates as early as this fall that will…
  • Will Having a Nicer Looking Website Bring Me More Leads?

    David Chism
    6 Sep 2014 | 12:00 pm
    Responsive Websites If I told you my website was based on Responsive Design, some of you might actually know what I was talking about more this year than last year. It is a fairly new way to design a website. Those of you who do not know what Responsive Website Design is just yet, I’ll explain. In short, a responsive website basically means the website can be displayed on most computers, tablets and mobile device screens. In other words, it responds and adapts to the screen of the end user. Before responsive coding, most websites had at least two web designs: one for the desktop and a…
  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
 
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    Eli Rose Social Media

  • How to Craft an Eye-Catching Tweet {Quick Tip}

    LizJostes
    22 Sep 2014 | 4:00 am
    If you were asked to explain how Twitter works or what Twitter is all about, your answer would undoubtedly include the fact that tweets are limited to only 140 characters. The need to be succinct is one of the many unique characteristics of Twitter, and also why you typically see truncated sentences, abbreviated words, and even (1/2) and (2/2) notations when you are left no choice but to continue your tweet thought beyond those initial 140 characters. Tweet streams are jammed with text and links, everyone trying to fit in as much as they can before they hit ‘tweet’. Because of…
  • Your Curated Awesome for 9.19.14

    KristinZaslavsky
    19 Sep 2014 | 4:00 am
    Happy Friday everyone! I’m so happy to see you all today. This is going to be a great round up. Everything that’s Wrong with Brand 9/11 Tweets We often see brands trying to be sympathetic in times of tragedy. At times, this is appropriate but if you’re offering a discount in honor of a tragedy….it may come off as inauthentic. Fake Names on Facebook Facebook makes it very clear that fake names are not allowed on their platform. Still, they’re having a lot of trouble cracking down on some offenders. This is a great article – with links to a few more great articles. Keynote Scarf…
  • How to Improve Your Customer Service Strategy

    KristinZaslavsky
    17 Sep 2014 | 4:00 am
    Recently, I ordered a few items at our local big box hardware store online to pick-up in store. Sometimes, when I need something very specific, I do this to make sure it’s not out of stock when I get there. It’s a nice feature except for one thing: when I get there, I have to wait forever for customer service help. So, this most recent time while I’m waiting, the line behind quickly builds up. The man two people behind me is quick to pipe up “The problem with this generation is that they have no hustle. In my day, when customers lined up, we moved.” Even though…
  • Launching your Business: What You Need to Know about SEO

    LizJostes
    15 Sep 2014 | 4:00 am
    The internet has leveled the playing field quite a bit between big business and small business. Social media, SEO, websites, blogging, and online advertising are either free or very affordable, making all of the above online marketing tools very doable for all sizes of budgets. Search engine optimization is the process of making your website, blog posts, and social media accounts easily understood and discoverable by Google, Yahoo, and Bing. By using relevant keyword phrases both on-page and off, you “tell” search engines what that page or profile is all about, and greatly…
  • Your Curated Awesome for 9.12.14

    LizJostes
    12 Sep 2014 | 4:00 am
    There hasn’t been a bigger tech story on the internet this week than the release of the iPhone6 and the Smart Watch! We’ve dug through the smart phone, smart watch, and other smart hype to find these 6 doozies of reads for this week’s Curated Awesome. Let’s take a look! How to Create Secure Passwords you can Actually Remember Because hackers are jerks and remembering passwords is hard. Redesigning your Website? Why you Need to Think About SEO from the Start It’s never easy telling a new client that the brand new website they just paid someone else for, is…
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    Ari Herzog's Blog

  • Digital Sabbaticals are Healthy

    Ari Herzog
    2 Sep 2014 | 9:59 am
    “It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” - Pico Iyer Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications. The messages were pithy and not time sensitive. The notifications were generic: people inviting me to like their pages, people inviting me to future events, people commenting after I wrote comments, people liking or sharing content on my wall.
  • Why I List My Facebook Friends

    Ari Herzog
    18 Aug 2014 | 7:46 am
    Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like. By default, you follow your friends. I am probably in the minority of Facebook users in that I rarely follow my friends. Rather, I unfollow them and add people to lists (and you can see…
  • Robin Williams

    Ari Herzog
    13 Aug 2014 | 2:38 pm
    Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams. One of my favorite scenes is from 1991′s Hook. It invokes our inner child and helps us remember where we came from before growing up got in the way. In memory of Robin and everyone else who die too young, please watch, reflect, and enjoy… Thanks for reading. Please sign up to receive blog…
  • Follow Me, Friend Me, Do Me Wherever

    Ari Herzog
    12 Aug 2014 | 7:54 am
    Looking back at my year-long desire to find order in chaos, here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. It was very hard to be productive when people tweeted about everything. By unfollowing everyone and starting fresh, I can focus on the people who matter most to me right now. I follow less than half of one percent of those who follow me. I also realize I don’t need to follow someone to tweet with them; and people asking me to…
  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
 
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    Oman Collective Intelligence - MPiRe

  • Gitex

    22 Sep 2014 | 9:07 pm
    GITEX, the largest information and communications technology (ICT) event in the Middle East, is the place to go to if you’re into gadgets and electronics. Hosted at the Dubai World Trade Centre, from 12 to 16 of October, the event attracts more than 140K ICT Professionals from 150 countries and nearly 4,000 ICT companies and brands from 61 countries.According to American information technology research and advisory firm, Gartner, total Middle East IT and telecoms spend is set to grow 24 per cent from USD 195.6 billion last year to USD 243 billion by 2018, with device spending set to jump 30…
  • Oman Green Awards

    18 Sep 2014 | 5:16 am
    As the country’s first Environmental Awards, the Oman Green Awards have been created to awaken the eco-consciousness in every Omani citizen and resident. The ultimate aim is to motivate behavioural change and increase awareness in relation to the protection and preservation of our environment.Oman Green Awards will honour outstanding environmental vision, endeavours and achievements of corporate and individuals who matter most as they strive in this environmental cause.You can find full information here.In the mean time enjoy the event invitation; it’s made of tick shiny glossy paper…
  • Ice Bucket Challenge - Epic Fails

    22 Aug 2014 | 11:15 pm
    The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.Currently the ALS Association has received $53.3 million in donations compared to $2.2 million during the same time period last year. Donations have come from existing donors and new donors.Thanks to social media the activity went viral this year when many celebrities across the world joined the initiative, surely you must have seen some recently.
  • Social media job of the day

    12 Aug 2014 | 10:48 pm
    Zeenah, one of Oman’s biggest, most progressive communication companies, is looking for a Social Media Account Executive.You have passion for social media and are an active user of major networks (Twitter, Facebook, Sabla, YouTube, LinkedIn, Instagram, etc.). You understand social media, its business value and why feeds, promoted posts and Facebook ads are important.You are social by nature, able to converse with fans and build communities online. You take pride in customer service excellence.You are eager to meet and exceed objectives and take on more responsibilities, and able to…
  • Social Celebrities - Sami Al Zadjali

    6 Aug 2014 | 9:35 pm
    Sami is one of those people I’ll never be bored listening to; i met him several times and he's always positive and entertaining. Very successful at all he does as you’ll see from what he has achieved already. He's a sort of jack of all trades. Here is what Sami shared with us:The First Doctor of Pharmacy (Pharm.D) in Oman, First Omani holding a degree in (Social Marketing - Specialist in Emotional Branding), Researcher in Burnout Syndrome (Depression at Work), X-Model, a Fashion Designer & Founder of Razza Fashion, Radio Show Presenter, Social Media Personality & currently…
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    socialamateur.com

  • 6 Lessons From My Father on Being a Successful Businessowner

    Melissa Reyes
    10 Sep 2014 | 8:30 am
    Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful business on the side.
  • Just Write

    Melissa Reyes
    7 Sep 2014 | 4:27 pm
    When I was young, I would write constantly. Poems, songs, short stories, essays. I would write for hours every day. Going into journalism felt natural, and getting great writing jobs after college was easy. Writing made me feel alive. But life has twists and turns, and things change.
  • Uh-Oh. She’s Got a Case of UOL (Unnatural Outbound Links).

    Melissa Reyes
    19 May 2014 | 4:28 pm
    Unnatural outbound links. It kind of sounds like some sort of communicable disease – “Oooh, did you hear? Melissa has unnatural outbound links. UOL. Ewww.” And the truth is that it is kind of an icky thing. It feels like I’ve been caught doing... Continue Reading →
  • Lessons from Superheroes at #ICNY

    Melissa Reyes
    24 Jan 2014 | 5:39 pm
    It’s been a week since I returned from Real Estate Connect (#ICNY), and after putting out all of the fires that arose while I was gone, I’ve had a little time to think about my experience. There are few things... Continue Reading →
  • Socially Awkward in a Social World

    Melissa Reyes
    14 Jan 2014 | 2:32 pm
    “You must have a lot of work to do,” he says as he smiles and hands me my coffee. I drink a lot of coffee, and the gentleman at the café on this train has been pouring cup after cup for... Continue Reading →
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    Community Connect

  • How enterprise companies ensure their content reaches the right global audiences at low or no cost?

    SanjayShetty
    10 Sep 2014 | 4:38 am
    Lets say you represent Microsoft. You’re launching a new version of an existing product globally and you’ve got well a pittance for a budget, essentially some t-shirts, flyers, banners etc. How would you do this? Ok let me up the ante a bit. You need to get some 10,000 events organized globally. What do you do? How many gazillions would you need? Nada. But how is it possible? Marketing can be toughWhen you think of doing 10,000 events across the world that can bring a drop of sweat to most seasoned marketers. How did they do it? Like all magnificent things, it’s very simple They…
  • How to increase relevance of your brand advocacy program via segmentation?

    SanjayShetty
    16 Jan 2013 | 10:16 pm
      The only place I can buy shoes my size is the United States of America… sounds crazy right… we don’t have large size shoes in stores back home (India). Now what does large shoes have to do with your brand advocacy program and with social media? Everything! Brand Advocates and Social Media Do they sound like strange bedfellows? Well they’re not. Being social involves engaging with customers across a huge number of social channels where your customers are. However, it’s difficult for any organization to manage this on their own, considering the limited resources,…
  • How do you handle a community member who shows their passion through sting language?

    SanjayShetty
    23 Dec 2012 | 11:26 pm
    I do not want to remove this member from the community, however, I’m open to suggestions/experiences in handling negativity within a community!  Have you been in the above situation? Every community manager at some point of time faces the above situation. 5 ideas on how to handle a community member who shows their passion through sting language Here are my thoughts: One on one engagement might solve it completely. Meet in person or Pick the phone, yeah I know it sounds old fashioned, but it often gets to the heart of the matter the fastest. Or If phone isn’t feasible then go the…
  • Secret Weapons for Crisis Management: Brand Advocates & Communities

    SanjayShetty
    26 Sep 2012 | 7:26 am
    Nobody believes you, no matter what you say, more and more people gather around, the roar of the crowd, the vicious comments, the loud voices, so many voices, and no matter what you or your employees, or your agencies do, the noise just doesn’t go down and often increases further. Handling an online crisis can be like fighting a losing war however, as it’s often said the solution to a problem lies within the problem itself.   Read on to learn how you can leverage the power of Brand Advocates and Communities who can provide a formidable high wall of defence to protect you in a…
  • How (and why) to Cultivate Individual Relationships with your Brand Advocates?

    SanjayShetty
    24 Sep 2012 | 10:26 pm
    Sometimes the most obvious things are totally ignored, and then one wonders what happened! A classic example of the lack of individual relationships is the Samsung story where they cancelled a blogger’s airplane ticket on a press trip for refusing to write about the brand. Relationships are the life blood of your brand advocacy program especially in the social business era. However, you need to cultivate and build those individual relationships. This can prove challenging as the size of your brand advocacy program grows. Read on to learn how you can refuel your brand advocacy program with…
 
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    Arekibo

  • Alibaba IPO – four things you should know about the e-commerce powerhouse

    Carmel Doyle
    19 Sep 2014 | 7:26 am
    As Alibaba gears up for its initial public offering (IPO) on the New York Stock Exchange (NYSE) today, here are four things you should know about the Chinese group that is behind the world’s largest collection of e-commerce websites. Alibaba has begun trading on the NYSE under the ticker symbol ‘BABA’, with the company having announced yesterday that it would be pricing shares at US$68 each. The share price has given Alibaba an initial market value of US$168bn, with some analysts predicting that today’s US$21.8bn IPO could be the largest one ever for a US listed company. We have…
  • Social messaging in Ireland – new research reveals the winners

    Carmel Doyle
    15 Sep 2014 | 10:10 am
    Snapchat, WhatsApp, Viber and Facebook Messenger are some of the most popular social messaging platforms being used in Ireland right now – that’s according to a new Social Messaging Quarterly from Ipsos MRBI. The survey findings from the market research agency cover the three months up to the end of August 2014 and were compiled following a telephone survey of 1,000 adults aged 15-plus every three weeks. According to Ipsos MRBI, 520,000 adults in Ireland are daily users of WhatsApp, while 500,000 people use Snapchat daily. Key nuggets from the survey are reflected in an infographic (see…
  • Web Awards 2014 – nominations for Medical Council, Parnell Square Cultural Quarter, MKC and UCD Careers

    Carmel Doyle
    11 Sep 2014 | 9:05 am
    Our clients Medical Council, Parnell Square Cultural Quarter, MKC Communications and UCD Careers have each been nominated in the 2014 Realex Fire Web Awards. This year’s Web Awards have attracted some 1,500 nominations, with 550 websites having been nominated across 33 categories. Our clients who have been nominated include the new mobile-responsive Medical Council – Education website. It features in two categories: Best Education and Third Level Website and Best Responsive Design. Parnellsquare.ie, the digital presence for the exciting new Parnell Square Cultural Quarter planned for…
  • As Twitter reveals new ‘Buy’ button, what next for mobile e-commerce?

    Carmel Doyle
    10 Sep 2014 | 9:37 am
    With Twitter set to unleash a new ‘Buy’ button feature that will apparently offer people the scope to find and buy products directly from a Tweet, we take a look at its foray into mobile shopping, how other tech giants are getting in on the action and the evolving mobile e-commerce space. A new wave of mobile e-commerce (or m-commerce) could be coming your way soon. That’s if Twitter has its way. Earlier this week, the microblogging giant unveiled that it is starting to test new functionality to eventually allow people make e-commerce transactions via their Twitter apps for both…
  • Digital technologies and the evolving strategic union between marketing and IT

    Carmel Doyle
    2 Sep 2014 | 9:53 am
    In this data-driven digital age, the relationship between marketing and IT appears to be undergoing a type of revolution, especially with organisations recognising the need to deliver more personalised consumer experiences. We take a look at the arrival of the chief marketing technologist, coupled with the growth of marketing IT A recent Harvard Business Review (HBR) article called ‘The Rise of the Chief Marketing Technologist’ explores how marketing is swiftly emerging as one of the most “technology dependent” functions in business. Enter the chief marketing technologist (CMT).
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    Laurence Borel

  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
  • UK clearing is almost over; a few words of wisdom to future students

    Laurence Borel
    14 Aug 2014 | 12:58 am
    I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on both sides of the academic fence, part lecturer and part research student. When I lecture at my former university down in Kent, I often hear students complaining about the cost of education and the perceived value of studying towards a degree. As someone who went back to university ten years after…
  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
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    Marketing

  • CMOs transform into CDOs

    David Howell
    16 Sep 2014 | 4:00 pm
    Précis:  To make the most of the social media landscape, CMOs need to change and adapt to ensure their corporations’ take full advantage of the social space. Social media waits for no one least of all your corporation’s CMO. As social media expands, so CMOs must transform to ensure they can fully leverage the massive benefits this changing environment offers their enterprises. Related Content:  Speaker Interview: Jennifer Dominiquini, CMO, Evite & BuySeasons Practitioner Interview: Christopher Krohn, CMO and President, Restaurant.com Image:  Primary Event: …
  • The Wednesday Update including Instagram on the catwalk, Facebook video marketing and tweet locations

    Liam Dowd
    16 Sep 2014 | 4:00 pm
    Précis:  Instagram on the catwalk, Facebook video marketing and tweet locations. Adobe Social joins Bitly Certified Partner Program Adobe Social has become the latest big name brand to join the Bitly Partner Program. Bitly has fast become the short code of choice, but can do much more than simply shorten URLs. The system is also a powerhouse of tracking metrics many of which can be used to gain insights into consumer activity on their social media networks. Related Content:  The Wednesday Update including Twitter buy button, social retail is mobile and global social media stats…
  • Apple Event: What People REALLY Cared About

    Liam Dowd
    12 Sep 2014 | 3:42 am
    Précis:  What happens every fall? The leaves turn, pumpkin pandemonium begins (again) and Apple holds a super-secretive press conference to unveil their latest innovations. This year’s event came and went exactly as expected, sort of, but how were these new products received in real-time? We were curious so we took a look at social media and web data between 9 a.m. and 1 p.m. PST to gain insight into the public’s reaction as announcements were made. 3 Hours. 3 BIG Announcements. Image:  Primary Event:  The Corporate Social Media Summit Europe Premium`:  No…
  • Social Tactics Part 1: Analysing the social media toolbox

    Tamsin Oxford
    9 Sep 2014 | 4:00 pm
    Précis:  Finding the best social media tactics to drive your corporation's business goals Social media has become the currency of the digital economy. Research undertaken by CeBIT has shown that when it comes to making purchasing decisions, 74% of consumers are influenced by social media with 81% influenced by friends’ posts. And an impressive 71% of consumers are likely to recommend a brand if their response times are swift on social media. It’s the engine of the successful business and the tactics your corporation employs are the tools your business need to make it…
  • The Wednesday Update including Twitter buy button, social retail is mobile and global social media stats

    Liam Dowd
    9 Sep 2014 | 4:00 pm
    Précis:  This week's top stories and findings in easy to digest chunks Social retail is mobile As you read this Apple will have unveiled its latest iPhone. For corporations trying to leverage their e-commerce presence in an increasingly mobile environment, paying close attention to mobile consumer behaviour is vital. According to the latest 2014 Mobile Benchmark Report, Adobe has concluded that over a third (36%) of referral visits from social media services to e-commerce site come from mobile devices. Related Content:  Socially Mobile: Joined up thinking leads the way The…
 
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    EduTek n Social Media Advisor

  • Have You Explored Twitter with Animated GIF?

    EduTek_SocialMedia Consultant
    14 Sep 2014 | 2:00 am
    In this post I am going to tell how to convert your slideshare presentations into animated gif and how to promote that using Twitter. Step 1 Visit http://gifdeck.in/ and write your slideshare URL in the box provided and click ‘submit’ button. Click the gearbox icon and choose the time interval in which the slides have to be played and the No of slides to be converted into animated gif and in what size it should be shown. The following screenshot explains the above concepts. Step 2 After submitting the URL, you’ll be asked to save the file. Save the file and visit your Twitter page and…
  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
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    Madras Geek

  • 4 Technological Tools that Will Transform your Business

    Srivathsan G.K
    18 Sep 2014 | 12:59 pm
    Have you ever wondered how apps are empowering businesses? According to a Zogby Survey, 66 percent of small business owners said they access business apps from a mobile device, and 43 percent do so at least once a day. Of those same small business owners, 58 percent said their mobile devices made business more efficient. Technology has improved the way we tackle our daily business responsibilities. Most applications can reduce the time we spend performing certain tasks. Apps designed for businesses play a crucial role in helping business owners boost their productivity. Take a look at the…
  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
  • How to Save Google maps offline in Android and iOS

    Srivathsan G.K
    21 Jan 2014 | 12:42 am
    This has got to be one of the best hidden features on Google Maps: accessing maps without data – a huge advantage for when you’ve run out of data or you truly are in the middle of nowhere with no sign and in dire need of a map. To access this feature you need the phrase that pays: “OK Maps”. Zoom into the part of the map you most want to save for offline browsing. Tap the search bar and type “OK Maps” (excluding the quotation marks) and tap the search button. Why not just take a screenshot, you might ask. Simple: Google lets you zoom into the saved map for greater detail. This…
  • Control Your Android device from PC with Wondershare MobileGo

    Srivathsan G.K
    18 Nov 2013 | 7:04 am
    Wondershare has always been my favorite company when it comes to Video converters, dowloaders, flash tools etc. From Wondershare, here is an awesome tool to manage everything on your android device (phones and tablets) from your PC. With Wondershare MobileGo for android, you can control everything on your android device from PC. You can backup / restore android files, transfer music / videos / photos from your device or PC. You can install / uninstall apps, transfer contacts, find duplicate contacts, send / reply SMS etc. Wondershare MobileGo for Android is a live safer for digital addicts…
  • Which 2013 Smartphone is the Best for Gaming?

    Srivathsan G.K
    28 Oct 2013 | 12:00 am
    Just a little while ago the answer to that question would have been easier to answer than it is now. Before the latest iPhones were announced the best smartphone for gaming was the Samsung Galaxy 4S, and that included playing multiplayer console quality games, downloaded game apps. There was no comparison, that phone kicked the rest of them into touch, including the iPhone. However the latest high performance iPhone, the iPhone 5S, could be a game changer. Let’s take a look. First the downside, if you want to buy a top spec iPhone 5S with 64 GB of memory without a contract it will cost you…
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    Plum Deluxe

  • Easy and Delicious: “Plum” Wheel Lasagna Recipe

    A Guest Writer
    22 Sep 2014 | 1:20 am
    I LOVE LASAGNA. No, really… I love lasagna. It’s so amazing and delicious, I could eat it every day. Yet, I never seem to have the time to make it. I work 40+ hours a week, and for 9 months out of the year I’m a full time student, too. Lasagna is one of those dishes that feels like it takes all day to make, and at the end of the day, the hearty-rich flavors are the reward for a job well done. Knowing I never have the time to do it properly, I looked for a way to adapt the homestyle lasagna I grew up with into something that I could enjoy for a mid-week dinner but also…
  • Classy But Comfortable: Men’s Alternatives to Jeans

    Andy Hayes
    17 Sep 2014 | 11:13 pm
    Dearest dapper gentlemen: You’ve been a student of Plum Deluxe and know how to rock a pair of jeans and a blazer. Your know that jeans with a cool shirt and nice shoes can get you through most dress codes and occasions. But then you’re invited to a formal occasion or a work affair where you know jeans will be a major faux pas. And nobody likes renting a tux unless it’s truly black tie. How do you handle the middle ground? Here are a couple of excellent alternatives to jeans that are comfortable AND fashionable. Slip into Some Bluffs The wrinkle-free, quick dry, easy care,…
  • “World’s Longest Beach:” A Weekend Getaway in Long Beach, Washington

    Andy Hayes
    17 Sep 2014 | 1:00 am
    Hanging out on a narrow peninsula off the southwestern coast of Washington State, Long Beach is indeed very long — 28 miles to be exact. It is one of many tourism destinations that claims a stake at the “world’s longest beach.” Regardless of whether the claim is true or not, Long Beach offers a quiet Pacific Northwest getaway full of good food, luxurious accommodations, and a handful of attractions both indoor and outdoor. Here’s a quick peek at a weekend getaway to Long Beach, Washington. Where is Long Beach, WA? Long Beach is located just north of the…
  • Herbal Tea Ingredients that Improve Your Health

    Carrie Keplinger
    16 Sep 2014 | 4:00 am
    I don’t know about you, but I don’t really like reaching for the pill bottle whenever I don’t feel well; it’s kind of strange to go around heavily medicated, and I often worry about the side effects. Now, I do believe in using medication when I really need it, but with smaller, more common ailments I prefer to use some of the herbal wisdom I’ve picked up over the years. With a little knowledge, you, too, can turn your tea cupboard into a medicine cabinet. Preparing Herbals Preparing and taking your herbal “medicine” is as easy as drinking tea. Simply place your herbs in a tea…
  • Perfectly Pumpkin Seeds: Getting Sweet and Savory with Pepitas

    Krista Bjorn
    15 Sep 2014 | 4:00 am
    Pumpkin seeds are pint-sized powerhouses of nutrition and a delicious addition to the hors d’ouevres table at your next dinner party. Loaded with magnesium and zinc, you can rest easy as you set out platters of pumpkin seed nibbles knowing your guests are getting mouthfuls of deliciousness and a zing of nutrition at the same time. Seedy Surprises Pumpkin seeds come in two forms: green (hulled) and white (not hulled). White pumpkin seeds are the ones you scrape out of the bowels of your pumpkin before carving it at Halloween. They are rendered scrumptious from a good cleaning, a dunk in…
 
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    smcdallas.org

  • Showcase Emphasizes Budgets, Visuals and User-Created Content

    Laurie Shook
    22 Sep 2014 | 10:37 pm
    Social media on a budget, powerful visuals, and user-generated content were common themes across the 2014 Social Media Showcase presentations this month. Leading off the evening were Kimberly Jones and Emma Miller from Speakeasy speaking on the Dallas Arboretum case study, which exhibited all 3 characteristics. As a non-profit, the social media ad buy is limited to $200 a month. So efforts are targeted toward tactical goals, which can shift quickly based on gate receipts and weather. Speakeasy focuses on lots of smaller scale promotions, A/B testing, and attempts to drive last minute…
  • SlideShare: How To Use this Overlooked Platform In Your Social Media Strategy

    Kay Byfield
    15 Sep 2014 | 10:25 pm
    Several weeks ago I saw this tweet about SlideShare from someone I follow. I disagree with his point completely so I couldn’t let this one go. Mike Merrill spoke about relevance in B2B Content and Social Media Marketing last month at SMC Dallas and he reinforced my opinion that SlideShare is undervalued. Why SlideShare is Underutilized B2B isn’t very sexy, and the thought of browsing PowerPoints in your free time is enough to make most people’s skin crawl. But that’s what I like about SlideShare. Most poorly designed slide decks never see the light of day (or the front page of…
  • Why You Should Attend the 2014 Social Media Showcase

    Teri Guill
    9 Sep 2014 | 4:42 am
    The fourth annual SMC Dallas Social Media Showcase is coming up on September 18, and we are so excited for another great Showcase event with a fantastic set of speakers. If you haven’t been to one of our Showcase events in the past (and even if you have), here are a couple of reasons why you should check out the Showcase this year. Social Media Case Studies from DFW Speakers This event is an opportunity to explore how Dallas-area companies implement different social media campaigns and the results they achieve. We’ve got a line-up of four speakers with different campaign styles,…
  • Business Member Spotlight: Atomic Design & Consulting

    Kay Byfield
    1 Sep 2014 | 10:23 pm
    Professionals and businesses who are involved in social media, marketing, and public relations throughout North Texas support the Social Media Club of Dallas. Our programs, messaging, and our blog are designed to provide resources and connections to leading practitioners in our area. Businesses memberships enable the organization to invite nationally recognized experts to come to Dallas and provide great monthly programs. In addition, we also host top notch events like the Social Media Showcase coming on September 18. In return for their support, Business Level members, depending upon their…
  • Relevance in B2B Content and Social Media Marketing

    Kay Byfield
    25 Aug 2014 | 10:27 pm
    Mike Merrill’s blog post on August 12th  was just a preview of the great presentation he gave to the Social media club of Dallas on August 21st. His talk was packed with valuable insights about developing and executing a marketing strategy that focuses on providing relevant content for audiences to build engagement with your brand. Mike jumped on the social media bandwagon back in the early days and was one of the founders of the Social Media Club of Dallas back in 2009. He has served as President of the group and social media has long been a key aspect of his career activities including…
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    Rick Mahn

  • Happiness CDXXXVI

    Rick Mahn
    21 Sep 2014 | 5:00 am
    A ride on the river in the evening watching the setting sun cast its glow.
  • Happiness CDXXXV

    Rick Mahn
    20 Sep 2014 | 5:00 am
    A ride down a country road across a creek on a small country bridge.
  • Playlist – Darker Shade of Lunacy

    rickmahn
    17 Sep 2014 | 4:30 am
    So like pretty much like everyone, I’ve got a few favorite playlists that I’ve been perfecting for awhile and I wanted to share them with anyone interested. Be forewarned, I grew up in the 70’s and 80’s, so much of my music taste runs to classic rock, 80’s pop, and a bit of hair metal. This is the first playlist I’ll share, though I have several more. After creating this one a couple years ago, I recently began refining it to fit the overall theme that I originally had for it. Title: Darker Shade of Lunacy Description: A collection of moody, heavy,…
  • A Motorcycle and a Tent

    Rick Mahn
    15 Sep 2014 | 4:30 am
    That’s all I really need. To travel the world and experience new places. See the countryside, and breath deep the fresh air. Grow in knowledge as well as hope. To dream and to live out my dreams. That’s all I really need. A motorcycle and a tent.
  • Happiness CDXXXIV

    Rick Mahn
    5 Jul 2014 | 4:30 am
    What is knowledge but experiences we have yet to have?
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    Ernest Barbaric

  • Love As a Marketing Strategy

    eb_admin
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    eb_admin
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    eb_admin
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
  • These 3 Small Businesses Are Rocking Instagram (And How You Can Too)

    eb_admin
    28 Jan 2014 | 8:10 pm
    I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles. However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand. Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing…
  • Do you have a passion project? Why NOW is the time to start one.

    eb_admin
    15 Jan 2014 | 9:37 am
    There will be a time when you’ll think back to this moment and either regret that you didn’t act, or cherish that you did.   I’ve read almost all of Seth Godin’s books. He started losing me a bit right around Linchpin, when he started talking about art and artists, and sharing your art and so on. It sounded hokey and weird, with quotes like this: “Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.” – Seth Godin It took me…
 
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    HarveyLeach Media Training

  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
  • Ashya King and the new democracy

    Graham Leach
    5 Sep 2014 | 1:33 am
    Now that Ashya King, the little boy with brain cancer who is fighting for his life, has been reunited with his parents, it is perhaps a good moment to consider how this news story has played out in the media, and more specifically how the two opposing parties – Ashya’s parents and the various ‘agencies’ involved – have fared in the mind of the public. Obviously, this is a secondary issue compared to the future wellbeing of this little boy. Everyone wishes him well. However, the media coverage of this story has played a big part in what will happen next with regard to his treatment.
  • One false move and your performance can be scotched

    Ann Bird
    29 Aug 2014 | 1:39 am
    You know media training has been worthwhile when your audience doesn’t even notice it. When they do spot it, it’s sometimes as damaging as not having had any or perhaps not enough. Wasn’t it Mark Twain who said he’d taken months to prepare an off-the-cuff speech? In the second TV debate on Scottish independence, broadcast last Monday, Alex Salmond, the man driving the “Yes” campaign, seemed to display several signs of media training preparation, which made him look anything but impromptu and natural. In contrast, the face of the Better Together campaign, Alistair Darling, looked…
  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
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    The @Steveology Blog

  • Map Your Content to Your Buyers

    Steve Farnsworth
    22 Sep 2014 | 2:33 pm
    I work with B2B technology companies that have more complex sales. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. The first thing I ask a new client is who they sell to. You can have somebody who’s going to use the product, you can have somebody who’s tested it out, you can have a recommender someplace in there, and you might have influencers, too. Or maybe it’s someone who signs off on the budget. They can be the same person or have a combination…
  • Too Much Content; Not Enough Eyeballs

    Steve Farnsworth
    19 Sep 2014 | 1:41 pm
    We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of eyeballs available to read their content is now vastly outmatched by the sheer amount of content. Click To Tweet >>> Too Much Content; Not Enough Eyeballs In short, this means that each piece of content or individual social media outreach may become less and less potent as the…
  • Measuring Content Marketing Effectiveness In Achieving Goals

    Steve Farnsworth
    15 Sep 2014 | 12:17 pm
    A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. Enterprise companies usually have lots of metrics they are tracking. If you’re a midsize or smaller company you should take this page from their playbook. When it comes to content marketing, it can be a headache trying to pinpoint where the most critical improvements are needed. How can you determine if you have the right KPIs for measuring your content marketing goals’…
  • 52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others

    Steve Farnsworth
    8 Sep 2014 | 3:08 pm
    My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the book, Mutuality Matter 1. It is never too late to turn the page to a new chapter of the adventure story you are truly meant to live with others (Tweet This) 2. Whatever most captures your mind controls your life. Let a Mutuality Mindset become top-of-mind 3.
  • Picking The Right Social Media Platform For Content Marketing

    Steve Farnsworth
    28 Aug 2014 | 9:15 pm
    The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? Click To Tweet >>> Picking The Right Social Media Platform For Content Marketing First of all, understand that this isn’t the Zen Koan it sounds like. Yes, for someone who’s new to content marketing, or who may be the only social media guru at their business, the prospect of tending to…
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    Ricardo Bueno

  • A 15-Point Checklist To Supercharge Your Website Conversions

    Ricardo Bueno
    22 Sep 2014 | 4:00 am
    It’s hard turning a website into an effective lead generating machine. There are lots of things you need to do and parts that you need to optimize in order to start seeing results. And even then, optimization isn’t a one-time thing, it’s a long-term process. Today, I want to share a list of things you need to do to optimize your website and supercharge your conversions. I share some real estate specific examples in here but this checklist will help no matter what business you’re in. Let’s get started … Content The first step to creating a website that…
  • 10 Must-Read Books That Will Bring Out the Best Content Marketer In You

    Ricardo Bueno
    17 Sep 2014 | 3:00 am
    If you want to run a successful and profitable web business – whether you’re a real estate professional, a consultant, a lender, or a small business owner … you need a strategy to attract, engage, and convert visitors into customers on the web. Nothing happens without a website and an effective content strategy. No traffic, no sales, no revenue … nothing. Over the last 7 years I’ve created content to attract, engage, and convert customers in a number of different ways … At Diverse Solutions I wrote dozens of blog posts on how to effectively use IDX to…
  • 3 Types of Must-Have Content for Your Real Estate Blog

    Ricardo Bueno
    11 Sep 2014 | 7:00 am
    If you want to create a powerful, lead generating real estate blog, then you need to create targeted content that pulls readers in. That means creating content that answers your prospects’ everyday buying or selling questions and concerns … Content that addresses their fears about the homeownership process … Content that speaks about the joys of living in a specific market area … The more content you create that speaks to your target customer, the more they’ll start to know, like and trust you. And next thing you know, you’ve established yourself as the…
  • How To Write Great Content That Grows Your Real Estate Business

    Ricardo Bueno
    9 Sep 2014 | 7:00 am
    Creating great, original content can make you the indispensable expert in your field. It’s a great way to rank well in search engines and it’s also a great way to build your know, like, and trust factor with consumers. Writing great content takes time and effort and over the long-term it’s easy to lose momentum and call it quits. You’ll notice some real estate blogs start strong but after a few months, if they’re not generating leads, they grow stale. Yes, writing great content is hard, but it doesn’t have to be … Here are some quick tips to keep in…
  • 7 Smart Strategies for Following Up With Online Leads

    Ricardo Bueno
    28 Aug 2014 | 7:00 am
    Leads360did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you’re not going to convert any of them into closings. In today’s post I’m going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify’s research study found that the simple act of following up with a lead within a minute of lead generation can increase your…
 
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    Jeffbullas's Blog

  • 5 Top Social Media Dashboard Tools to Manage Your Social Accounts

    Pooja Lohana
    22 Sep 2014 | 12:54 pm
    Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve your current customers. The only problem? The Internet never sleeps. But you can’t be online 24/7. On top of it, there are multiple social media platforms fighting for your attention at any give time.  (I can think of at least ten from the top off my head!) If you’re a blogger or a small…
  • 38 Tips on Social Media Etiquette for Business

    Ivan Serrano
    18 Sep 2014 | 12:07 pm
    The problem with common sense is that it isn’t very common. When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified. So as a business you need to think before hitting publish. If you are new to social media marketing for your business then it all can be a bit daunting. So what do you do when you have finally finished creating all the social media accounts you didn’t think were necessary to make in the first place? Why Instagram when you have Facebook?. But you’ve made the accounts anyway, and the…
  • 6 Blogging Mistakes You Need to Fix to Get The Results You Want

    Elena Dobre
    17 Sep 2014 | 1:47 pm
    Is your blog generating the results you want? Results as in subscriptions, leads or sales, not just traffic, social shares and mentions on the web. Let me take a guess: you are here because you want to monetize your content, not to manage a blog just for fun. But be warned: blogging has become a serious business and, very few really know how to make it profitable. Those few smart people who manage to monetize their content understand that it’s not the content that is generating revenue, but their marketing efforts focused on raising personal brand awareness, gaining prospects and…
  • Why the Humble Quiz is a Brilliant Content Marketing Tactic

    Elli Bishop
    16 Sep 2014 | 1:36 pm
    You might be surprised to learn that the number one article on “The New York Times” in 2013 wasn’t an article, it was a quiz. This quiz, “How Y’all, Youse and You Guys Talk” aimed to answer the question “What does the way you speak say about where you’re from?” In less than a dozen days, the quiz received more traffic than any other article on “The New York Times” launched during the entire year. In fact, OkDork reports that over the last several months 8 of the 10 world’s most shared articles were quizzes. The data proves some quizzes are unequivocally shareable and…
  • How To Create Brand Names and Domain Names That Don’t Suck

    Jeff Bullas
    15 Sep 2014 | 1:03 pm
    What’s in a name? I  inherited a strange surname in which I had no input due to being born into a certain family….and I then discovered that the schoolyard was sometimes unkind. Names surfaced like Bullarse, Bullshit and Bullfrog. For many years I thought that it would have been better to have had a name like Smith, Brown or even Jones. Maybe a bit boring but safe. The journey to creating a brand name for a business start up or even a blog is also often painful. But due to a different reason. They aren’t inherited but have to be created. And thinking often hurts. Name…
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    Shiraz@ShirazDatta.Com

  • Ideal Customer Experience

    16 Sep 2014 | 5:52 am
    Our Contributor Fifth Gear developed this infographic to help businesses with their order fulfillment process to ensure a great customer experience. It's as easy as making sure the right customer gets the right products at the right time. It may seem obvious but shipping mistakes happen all the time and you can potentially lose customers because of it. Give your customers the option of getting status updates so they can track where their package is. Also, look at their buying history to see if you can include a free sample in their package or a discount on a complimentary product. Following…
  • The Visual Side of Customer Service {Infographic}

    3 Sep 2014 | 5:52 am
    The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual. On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I…
  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    20 Aug 2014 | 5:50 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 9 Tools to Help Fix the Customer Experience Gap

    Joe Ruiz
    22 Sep 2014 | 5:45 am
    My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. We initially purchased our washer and dryer in a major retail store nearby; we used our credit card from this company to save some additional … Continue Reading Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship…
  • These 5 Facebook Strategies Will Prepare Your Business for the Holidays

    Jim Belosic
    19 Sep 2014 | 5:45 am
    It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Nope. For big corporations like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses? While it’s true, big … Continue Reading Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social…
  • Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing

    Debbie Miller
    18 Sep 2014 | 5:45 am
    As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Of course, Facebook contests and targeted advertising reap numerous benefits, but there are also some additional aspects of Facebook that aren’t … Continue Reading Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the…
  • 2 Steps to Develop Your Social Recruitment Strategy

    Laurianne Laval
    17 Sep 2014 | 5:45 am
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember that 64% of … Continue Reading Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at myjobcompany.com. She blogs to show brands how to use social media in their…
  • 3 Tips to Reduce the Workload on Social Media

    Sofie De Beule
    17 Sep 2014 | 3:45 am
    Running your social media presence is often very hectic and take up a lot of time. With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online…
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    Social Media DDS

  • When Does Social Media Become Stagnant Media?

    SocialMediaDDS
    15 Sep 2014 | 5:00 am
      I was honored to present #LetsGetSocial to the Burlington Dental Society, a chapter of the Wisconsin Dental Association, last week.  Besides meeting great people and experiencing one of the prettiest views of Lake Geneva through the windows of the Lake Geneva Country Club that I have ever had in any of my previous presentations, […]
  • I am NOT Going to Write About the ALS Ice Bucket Challenge

    SocialMediaDDS
    1 Sep 2014 | 6:00 am
    Well, okay….maybe I am.   Social Media and worthwhile causes… There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis […]
  • What Do I Do Now? Common Social Media Questions

    SocialMediaDDS
    25 Aug 2014 | 5:00 am
      So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business.  Now it’s time to dip your toe in the social media stream but you have so many social media questions! What do I do now? […]
  • Walking the Walk: Social Media From the Ground Up

    SocialMediaDDS
    11 Aug 2014 | 5:00 am
      You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed. Lately, I’ve been walking the walk. […]
  • Decluttering Your Social Media Life

    SocialMediaDDS
    4 Aug 2014 | 5:00 am
      Every once in awhile, I switch into high gear in an effort to declutter my life.  I’m in that “Decluttering Mode” right now.  This urge to declutter takes me from my personal life right through my business social media life.   Decluttering can be so cathartic! At home, decluttering is easy.  Clean out closets, organize drawers, […]
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    blog

  • How enterprise brands deliver value through digital centers of excellence

    Carrie Griffiths
    18 Sep 2014 | 10:22 am
    As a Client Partner at Bazaarvoice, I’m often asked,”How do other companies do it?” From digital strategy to building cohesive word-of-mouth (WoM) programs and internalizing WoM, what is the secret sauce? To start answering these questions, I’ve interviewed two industry thought leaders, whom I’ve had the pleasure of working with over the past few years: Tom Laier, Global eCommerce and eMarketing Manager for the Consumer Business Group at 3M, and Jon Shen, Senior Director of Interactive Marketing and Consumer Promotions at ConAgra. To learn more about how enterprise businesses…
  • Power to the people! Exploring the current state of online reviews

    Lisa Pearson
    16 Sep 2014 | 8:56 am
    We talk a lot about reviews for good reasons. They are an extremely powerful influence on the consumer journey. In fact, our research has found that 71% of people read consumer reviews before making a purchase. Reviews are so influential they have integrated every form of consumer marketing. But don’t take my word for it. Let’s examine the market’s current conception of reviews, the influence they wield, and the importance of quality and quantity. 5 Predictions About the Growing Power of Online Customer Reviews By Tomer Tagrin for Entrepreneur Nielsen’s latest Global Trust in…
  • Consumers define the moment of truth

    Brent Robinson
    12 Sep 2014 | 9:47 am
    People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of truth – the moment at which the shopper decides to buy – can be anywhere and at any time. According to Bazaarvoice CEO Gene Austin: “Like your brand, the moment of truth is defined by the consumer. The moment of truth is, ‘I need the content now, anywhere, anytime, on any device, with impeccable quality.’” Omnichannel consumers demand consistent, quality brand experiences…
  • Netflix goes social with movie recommendations

    Rachael Genson
    8 Sep 2014 | 7:26 pm
    Last week Netflix announced a social update allowing users to privately recommend video content to Facebook friends. After watching a movie or TV show, the site will ask users whether they want to suggest the content to a friend, giving them the ability to provide viewing suggestions without broadcasting that recommendation to their entire Facebook friend list. With the number of social posts bombarding our newsfeeds numbering in the hundreds of thousands each day, this kind of selective recommendation service seems sensible. But for those of us in the reviews industry, the update begs the…
  • Social engagement on both sides of the brain

    Frank Burns
    5 Sep 2014 | 12:35 pm
    The best stories combine the rational and the emotional. Stories that connect with the head and the heart are more likely to captivate and be remembered. Think of a movie that is all car chases and no love story, or vice versa—your favorites have a bit of both. Following this pattern, the strongest brands connect with consumers through persuasive and authentic communication that taps into both the rational and emotional parts of the brain. Moreover, the most effective word-of-mouth marketing programs fuse different forms of content to reach each side equally: Rational + Emotional. Sometimes…
 
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    Social Strand Media

  • Social Bookmarking: How To Save for Later on Facebook

    Tracy Sestili
    7 Sep 2014 | 9:31 pm
    Did you know that Facebook now allows you to save something to read later? No one sees it unless you decide to share it. Think of it as kind of your own personal bookmarking for Facebook. You can bookmark links, places, events, movies, music, books, and TV shows. You cannot bookmark photos or regular posts. If you think about how many times you are thumbing through Facebook on your mobile device while waiting for something and think, that would be interesting to read but…either you don’t have time or your connection is bad and the page won’t load. (How frustrating is that??)…
  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
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    Building Social Bridges

  • No Longer Boutique, Advocacy Becomes Core Marketing Discipline

    Ekaterina Walter
    4 Sep 2014 | 10:25 pm
    It used to be that a “brand becoming a movement” was only for select few, companies like Apple and Harley Davidson that were able to build a tribe and ignite more that just a need for a slick product, rather inspire a sense of belonging. But that is no longer the case. This is a story of #AdvocacyAtScale, of advocacy marketing coming of age. This week Sprinklr, the leading independent end-to-end social relationship infrastructure,  announced their acquisition of BRANDERATI, the platform for advocacy and influencer marketing. (Disclosure: I was a part of the amazing leadership…
  • 5 Tips for Building Meaningful Relationships with Influencers

    Ekaterina Walter
    5 Aug 2014 | 1:00 am
    On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence marketing as a lead generation and customer acquisition tactic and 74% of global marketers reporting they will use influence marketing as part of their marketing strategy in the next 12 months. But not every company is sold on…
  • The Best and Worst of the World Cup Social Engagement

    Ekaterina Walter
    2 Aug 2014 | 2:20 pm
    New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were 245 million interactions), while on Twitter a record 618,725 tweets were sent in a single minute as Germany won the game. With this many users glued to their (multiple) screens, it’s no wonder that brands were doing their utmost to engage soccer fans. Some brands scored… others were relegated to the bench for their…
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    Web-Feed.com

  • Predictability of Social Media Marketing Campaigns

    webnews
    8 Sep 2014 | 8:28 am
    There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis. The ROI of social media marketing campaign is still one of the most difficult factors to predict in digital marketing industry due to highly volatile chain effect. In essence, each of these steps can potentially cause a butterfly effect and turn your campaign into viral hurricane. Unfortunately, you never know which auction will cause this viral effect or whether it will be triggered at all during your campaign. Viral…
  • There is No Such Thing as Social Media Marketing!

    webnews
    8 Jul 2014 | 12:04 pm
    There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at a bigger picture. All those marketing disciplines still exist, yet they shouldn’t be considered as stand- alone strategies anymore. Continue reading →
  • The Biggest Mistake about Local Business Marketing That Hurts Local Businesses

    webnews
    23 Jun 2014 | 7:00 pm
    Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants is not. All this online marketing and new media “stuff” is in the cloud, and it can be accessed from anywhere in the world. Your social media profiles can be created, optimized, and even managed from any city in the world. The same goes for your website, and your mobile site or app. Continue reading →
 
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    SwellCrowd

  • 100 Ways to Run Your Business From Your Phone

    Rennie Filler
    31 Aug 2014 | 9:28 am
    Salesforce.com recently released an e-book titled, 100 Ways to Run Your Business From Your Phone, and I was fortunate enough to make the cut! Here’s what Salesforce.com has to say … “Using the hashtag #salesforce1selfie, they responded with hundreds of screenshots showing how they use the Salesforce1 app to do business on the go—from sales to marketing […]
  • Binary Tree uses Tango Card and Salesforce.com to Drive Real Results

    Rennie Filler
    7 Aug 2013 | 7:02 am
    I recently had the opportunity to engage with Salesforce.com business partner, Tango Card, on a very unique promotion.  As a result, I wrote the following blog post that details my experience working with the Tango Card Salesforce app. I detail my thoughts on its usefulness, and how it helped to streamline my existing processes as […]
  • Want 5 Minutes of My Time? Then Don’t Ask Me for a Meeting

    Rennie Filler
    31 Aug 2011 | 12:14 pm
    Like almost everyone with an email address today, I get a lot of email. I’m not just talking 20-30 new emails each day; I’m talking 100-200 new emails per day. To some of you out there, that may not seem like a lot, but to me – as someone who cannot leave a single unread […]
  • Emotional Marketing for Successful Sales

    Rennie Filler
    21 Sep 2010 | 2:15 pm
    I came across this website today: ChangingMinds.org. As an online marketer who’s ultimate job it is to develop and execute marketing initiatives that help drive revenue, I found the website quite valuable in helping me understand the aspects of how we can change what others think, what they believe, how they feel, and what they do. In a world where […]
  • Website Redesign & Content Creation

    Rennie Filler
    31 Aug 2010 | 11:58 am
    As I often mention, I’m the Online Marketing Manager at Binary Tree. We’re currently in the process of redesigning our website and we’rehoping to go live in the next 6-8 weeks (fingers crossed tightly). The project is very near and dear to the hearts of the entire company, including the Executive team, who are more […]
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    Sazbean

  • Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

    Guest Post
    9 Sep 2014 | 6:00 am
    Image Courtesy of Youssef Rahoui on Flickr.com Social media has completely changed the way brands communicate with their customers. Consumers are no longer trapped on their phones, either on hold or cycling through ridiculously long menus just hoping and praying a customer service rep would soon pick up the line. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. These customers expect to be given something…
  • How and Why to Get Started with Video Advertising

    Sazbean Team
    4 Sep 2014 | 6:00 am
    Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers. You do want more and better customers, right? Why has video advertising boomed? There was a time when magazines were widely read — cover to cover. That is NOT the norm today. Sales of magazines have plummeted in recent years, notes a study by the Pew Research…
  • Harley Davidson: A Case Study in Smart and Savvy Marketing

    Sazbean Team
    2 Sep 2014 | 5:00 am
    Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Although Harley-Davidsons are, at their core, motorcycles that allow people to get from point A to point B, they are definitely more than a form of two-wheeled transportation. Thanks to some very clever and brilliant marketing techniques, Harley-Davidson has risen above being a regular motorcycle manufacturer and has transformed itself into a beloved and familiar company. The following marketing techniques may help explain why Harley-Davidson is…
  • Data Visualization: the Way of the Future, or Just a Trend?

    Guest Post
    20 Aug 2014 | 6:00 am
    With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedbackto determine what products customers want, and better understanding customers’ opinions on current products and services. Data visualizations are especially…
  • 4 Ways Your Marketing Fails

    Sarah Worsham
    14 Aug 2014 | 6:00 am
    Trier (Photo credit: sazbean) Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Unfortunately, a lot of marketing out there fails at even that… 1. Customers Can’t Tell What You Do Sometimes people think they need to use big phrases and keywords in their marketing and they forget to speak to who is important: people. If someone visits your website, or walks past…
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    Lone Wolf Media

  • Three Best Gutter Cleaning Service Companies of US

    admin
    17 Sep 2014 | 7:50 am
    Rain gutters belong of your home that you do not normally pay attention to unless they show some troubles. If you leave your rain gutters without maintenance for years on end, you may have to pay a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ways to Discover Copper Gutter Info Online

    admin
    12 Sep 2014 | 5:47 am
    So, you actually like the appearance that a brand-new copper gutter will offer your house? That’s wonderful, however do you understand the best ways to set up gutter? If you do not, it’s... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Should You Purchase Your own Rain gutter Device?

    admin
    2 Sep 2014 | 8:58 pm
    The hardest part of being a structure specialist is finding out ways to grow your company. Doing the work is just part of the task. You could discover yourself investing simply as much time... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The best ways to Employ Roof covering Solutions

    admin
    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Kikolani

  • Blinkist Makes Sure You Always Have Time To Read Non-Fiction

    Kristi Hines
    17 Sep 2014 | 9:35 am
    Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more. What is Blinkist? Blinkist is a catalog of non-fiction books summarized down to ‘blinks’, or key chapters, accessible on your desktop browser or via mobile apps. There are synopses for…
  • 7 Awesome eCommerce Platforms For Small Businesses

    Kristi Hines
    15 Sep 2014 | 9:30 am
    The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now. Where would your customers shop after closing hours? What’s the one thing you could do to please customers? What’s the one step that you think would change everything? Most successful businesses today sell…
  • SendinBlue Review – Small Business Pricing with Enterprise Features

    Kristi Hines
    12 Sep 2014 | 9:20 am
    Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider. SendinBlue…
  • How to Choose (and Use) the Best Tools for Your Business

    Kristi Hines
    5 Jun 2014 | 6:00 am
    I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools, social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business. Start by defining your needs. Most people look at price or features, and just assume if the price is low and the features are numerous, they will be set. But that’s not always…
  • Creating Online Courses with Kunerango

    Kristi Hines
    23 May 2014 | 6:00 am
    Are you ready to start teaching online courses, but not ready to setup a membership site on your own website or share 50% of your profits to another company? If so, then Kunerango is the platform for you. Kunerango – the Shopify of online courses – allows you to create your own online school for free with no contracts, and only charges you 10% when you make a sale on your course. No hidden fees, credit card required, or startup / hosting costs. Best of all, setting up your own online school is as simple as following these steps. Step 1: Sign up for Kunerango While you can change…
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    Cendrine Marrouat Photography

  • Old Montréal

    Cendrine Marrouat
    22 Sep 2014 | 9:14 pm
    Original size: 5184 × 3456 pixels Buy the print at Fine Art America. Buy the mousepad at Zazzle. Buy more merchandise at Redbubble.
  • Poetic Reflection

    Cendrine Marrouat
    22 Sep 2014 | 7:41 pm
    Original size: 3648 × 2736 pixels Buy the print at Fine Art America. Buy the mug at Zazzle. Buy more merchandise at Redbubble.
  • A lonely camel

    Cendrine Marrouat
    22 Sep 2014 | 12:39 am
    Original size: 3648 × 2736 pixels Buy the print at Fine Art America. Buy the mug and mousepad at Zazzle. Buy more merchandise at RedBubble.
  • Sitka Harbour, Alaska

    Cendrine Marrouat
    21 Sep 2014 | 9:16 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at RedBubble. Buy the mug at Zazzle.
  • Armana Column, Syria

    Cendrine Marrouat
    21 Sep 2014 | 1:06 am
    Original size: 3648 × 2736 pixels Buy the mousepad and mug at Zazzle.
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    Financial Social Media

  • Social Media Advertising for Your Financial Firm: A Necessary Tool

    Amy McIlwain
    18 Sep 2014 | 11:00 am
      Last fall, Twitter finally went public and solidified that all the major social networks are now publicly traded entities. With all the hype around the release of their IPO’s, some forgot to consider how this would affect their users and the interface that they had grown to know and love. Because of increasing pressure from investors, it is no surprise (from a business prospective) that Facebook, Twitter, LinkedIn, YouTube, etc. would need to figure out how to make more money. The avenue that has proved successful: social media advertising. Then & Now: What has changed? It’s…
  • The Glossary of Web Marketing Terms for Financial Advisors

    Advisor Websites
    16 Sep 2014 | 9:04 am
    The vocabulary of any financial web marketer can take a little time to catch onto. Digital marketing lingo dominates forums, social networks, and blogs from around the web, so it’s important that advisors have a grasp on the basics. We have compiled a list of some of the most popular web marketing terminology to keep you up-to-date. A/B SPLIT TEST This term is used to when you test two different variables and compare the results. For instance, if you want to see which blog posts performs better, conduct an A/B Split Test. This is important when you want to see what content is working the…
  • 15-Point Blog Optimization Checklist for Maximum Impact

    Amy McIlwain
    11 Sep 2014 | 11:01 am
      Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. Success isn’t going to happen overnight. So how do you know if you are on the right track? Is there anything else you can be doing to help boost your blog views? We have created a checklist to help you optimize your blog content, make sure you have your blogging platform setup correctly and offer new ideas to get more people seeing your blog articles.   Optimize For Your Audience Who are you trying to reach with your blog? What do they want to hear from…
  • Numbers Don’t Lie

    Maribeth Kuzmeski
    9 Sep 2014 | 10:23 am
      Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable. What numbers am I talking about? Results-based numbers including the following: 1. Future Sales: A number, presented monthly, of new prospects, hot prospects, potential sales, future clients in your pipeline, number of new clients, and sources. These can help us by measuring ourselves through looking back and looking forward, determining trends, and making decisions…
  • How to Create Your Ideal Twitter Timeline

    Jozie LaViolette
    4 Sep 2014 | 1:36 pm
      In today’s blog we’ll be going over a few simple steps to ensure you have a Twitter timeline worth following. We’ve all been there; you’re scrolling, scrolling, scrolling and nothing seems to jumping out as important or worth reading. Twitter isn’t just a place to see posts about what your friends had for dinner and what the latest TV show drama is; if you’re following the right people, it’s an incredibly dynamic place to learn and grow in your industry. So, let’s take a few minutes to go over some painless enhancements you can make to…
 
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    Digital Royalty

  • #SorryNotSorry: Why ‘Owning It’ is worth it

    nicole
    19 Sep 2014 | 2:34 pm
    Admitting fault can be scary. It means admitting something went wrong, that a bad decision was made, or worse – admitting to yourself that the mistake could have been avoided. Taking your flaws and putting them out there (especially online), and drawing even more attention to them (Crap… It’s Viral/Trending/Top of Search), invites more criticism. Owning It – one of the Core Values our team lives by – can be one of the hardest things to do. By now, you’ve probably seen Urban Outfitter’s recent gaffe– selling these Kent State sweatshirts: The company very quickly released this…
  • How are consumers ‘feline’ about your brand?

    Chase Bauman
    15 Sep 2014 | 9:30 am
    What do you get when you mix two parts cat gifs, and one part fan fiction? Well, Tumblr, naturally. But this platform is now offering more than just laughable gifs and high-resolution photos of nebulas. The Internet is constantly bombarded with photos—brand logos included. Just today, right meow, there are 114+ million posts uploaded to Tumblr alone. Current analytical tools are also limited. Online marketers are litter-ally ‘missing the picture’ sometimes from all of these postings, sharing valuable insights on brands. However, on August 18th, Tumblr announced a new firehose contract…
  • Be fast – but not too fast.

    melissa
    11 Sep 2014 | 4:17 pm
    A Pound Sign. The Hashtag. It serves multiple purposes like increasing awareness for brand campaigns, topics, and hubs conversations together during major events. Hashtags are a powerful tool for both small and large companies to drive awareness and jump in and out of relevant conversations on a daily basis. But what happens when a brand takes the risk of jumping into a conversation that doesn’t quite make sense? They often bite off more than they can chew. DiGiorno’s Twitter voice is known for its quirky, informal tone and light-hearted content. They live-tweet television shows,…
  • American Red Cross- Blood Donor App

    Sara Farr
    9 Sep 2014 | 1:31 pm
    Post by: Sara Farr As a devoted blood donor, I’ve always heard from many people about the trials and tribulations of donating blood. Did I schedule an appointment? What time is my appointment? Sometimes it just gets too easy to mix up. But starting today, those are thoughts of yesterday! Scheduling an appointment just got much simpler with the new Blood Donor app  by American Red Cross. Getting Started: This app makes it simple to schedule an appointment–it’s the first option you see. It even reinforces the difference you’ll make with your donation; that one pint of…
  • Tips for Online Security.

    Chelsea Hartling
    5 Sep 2014 | 12:22 pm
    Dear social media/internet users around the world, If you’re paying attention, you’ve probably noticed over the past few months many cases of online hacking: the HeartBleed security threat, spammy messages your friend unknowingly tags you in on Facebook, or even the recent celebrity photos leaked online. You might be thinking “sucks for them!” but the truth is, it can actually happen to anyone. Internet hacking is pretty serious, and it’s important to know how to prevent it and what to do if, and when, it does happen. Quick little personal anecdote: my mother was hacked a couple…
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    Uncrunched

  • Picture Of Kevin Rose’s First App From North

    Michael Arrington
    10 Sep 2014 | 3:20 pm
    Kevin Rose was just backstage at TechCrunch Disrupt and gave me a brief preview of his first app, called Tiiny, from his new development company North Technologies. He said it’s going through the app review process now and should be released shortly. Image is terrible but this is his story to tell when he’s ready. Website describes it as “Share tiny little photos that disappear after 24 hours” but it’s more than that. Pretty slick though.
  • The Three Skills Needed To Become A Legendary Tech Blogger

    Michael Arrington
    9 Sep 2014 | 9:56 pm
    Every once in a while someone asks me who I think the best tech bloggers are and why. It happened today, in fact, back stage at TechCrunch Disrupt. I also have blogging on the mind in general after reading Jason Kincaid’s new book today. Here’s my short answer – A great tech blogger needs to be exceptionally good at (1) breaking big stories, (2) writing powerful thought pieces, and (3) doing live interviews. In my mind, there are just three or four great tech bloggers in the world. The average tech blogger, which is just a commodity, probably isn’t good at any of these…
  • Jason Kincaid’s New Book Is A Must-Read For Founders

    Michael Arrington
    9 Sep 2014 | 1:27 pm
    I had the pleasure of reviewing former TechCrunch writer Jason Kincaid’s new book The Burned-Out Blogger’s Guide To PR today for Techcrunch. It’s a must-have book for entrepreneurs, and laugh-out-loud funny. Read my review here, and buy the book here. Kindle only for now, but you can get a printed version in a couple of weeks.
  • Regarding Alexia’s Mind

    Michael Arrington
    9 Sep 2014 | 8:58 am
    Alexia Tsotsis, the editor of TechCrunch, interviewed Peter Thiel yesterday at TechCrunch Disrupt. Pando editor Paul Carr has this to say: Alexia is the editor of TechCrunch. And that means she’s a competitor to the sites that regularly call out sexism, subtle or overt, that pops up in our industry. So she goes without defense. Not only does she go without defense from her peers in the industry, it’s actually one of her peers calling her stupid. Which is fine, she’s very tough. But if you see her today, let her know how much you respect her. She won’t show it, but…
  • Apple Is Totally Screwed

    Michael Arrington
    2 Sep 2014 | 11:21 am
    Apple has a very large problem right now. I’m not talking about legal liability over the nude celebrity photos and videos being posted all over the internet right now (dubbed “The Fappening”), although I think that’s also an issue. Celebrities tend to have aggressive attorneys, and the damages here are extreme – some celebrities have had careers ended from leaked photos (while others have benefited) But a much larger crisis looms – everyone, and I mean everyone, now knows that everything private they’ve done with their iPhone, if they use iCloud, is…
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    agency 2: Social Media Agency

  • What Does The Future Hold For A Marketing Director?

    agency2
    22 Sep 2014 | 8:57 am
    Gartner analyst Laura McLellan has predicted  2017 a company’s Chief Marketing Officer will “spend more  than their counterpart Chief Information Officers”.  We are already seeing IT becoming increasingly important for marketing departments and a merging of these skills sets. With social media, big data, real-time analytics and data security now a fundamental part of any marketing campaign this increase in spend is not unexpected. As new software is becoming more refined it is increasingly important that new technologies are fully integrated. Part of this process involves…
  • Big Data: The Big Game Changer

    agency2
    13 Jun 2014 | 7:00 am
    If you’re a sports fan the next two months will be a golden period for watching sport with the FIFA World Cup, Wimbledon and the Commonwealth Games all taking place. Here are our top three predictions about how Big Data will be a big game changer for these events and how it will affect the future of sport. 1. Better Analytics: There is now a wealth of sports statistics about specific games and players accessible for managers, broadcasters, players and fans alike with real-time data easily accessible. Some of this technology is already enriching fans experiences, and for Wimbledon this year…
  • Social Data Growth in 2014

    agency2
    22 Nov 2013 | 3:57 am
    For 2014 agency:2 predicts Social Data to emerge as a business foundation.  Throughout an organisation: from HR,  to Brand, PR and Marketing teams, Social Data will play a major role in building a richer level of Customer Relationship Management (eCRM) in order to create a better understanding of  customer, prospect and employee  insights and actions. With CRM Analytics and Social data companies are able to create predictive models, benchmark and support the decision making process.  
  • Vine – Being creative in social media

    agency2
    4 Feb 2013 | 9:19 pm
    How long does it take you to showcase your creativity? Twitter proved you just need 140 characters and its newest offering Vine demonstrates how you only need 6 seconds. So, after a week in Vine what do we predict will be in store for the future? Vine has so far created controversy over its nonexistent privacy settings, which allow videos to be seen by anyone regardless of age and has already led to extremely graphic footage being shared. It has experienced problems with spam and Facebook has distanced itself from Vine by refusing to allow access to your friends list. However, any new app…
  • Trends in Social Media for 2014

    agency2
    7 Jan 2013 | 9:28 am
    What trends in social media are we expecting over the next few years? We know that it has only just turned 2013, but at agency: 2 we like to always be two steps ahead of the game, so our minds are already drifting to what will be the trends in social media for 2014. We predict that the social networking sites that will be most successful in 2014  will be those which make the most effective use of data, and allow users to get the most targeted and relevant experience. We believe the most successful social networking sites will use the tri-factors of user behaviour data, user intent data and…
 
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
  • From Data to Information to Insights: Changing Role of #CIO

    Harish Kotadia, Ph.D.
    27 May 2013 | 8:45 pm
    There was a time not too long ago (late 1970s to be precise) when companies use to have Electronic Data Processing department and EDP Managers to manage data processing function. EDP department evolved to become Management Information Systems department in early 1980s and MIS Manager ran the show when it came to ‘computerization’ initiatives as it used to be called back then. As technology evolved from mainframes to client-server computing and with the rise of personal computers (PCs) or desk-tops, adoption of information technology across organization picked up pace and IT was no…
  • Big Data in Retail Industry

    Harish Kotadia, Ph.D.
    25 Apr 2013 | 5:29 pm
    Here’s a great data visualization on Big Data in retail industry. Also, a FT video on the subject: Source: Monetate Marketing Infographics Source: http://video.ft.com/v/2172704889001/Big-data-bring-attention-to-retail
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    BarnRaisers

  • 7 core criteria to create a digitial marketing plan

    Rob Petersen
    22 Sep 2014 | 6:01 pm
        Digital marketing planning is no different than any other marketing planning. In fact, companies shouldn’t separate plans for ‘digital’ and ‘offline’ since that’s not how your customers perceive your business. But we’re often required to have plans for “digital” based on the way teams and reporting is structured within companies. A way of aligning the two needs to happen at the start. It’s likely to facilitate buy-in for both that way. To get you going in the right direction, here are 7 core criteria when creating a digital marketing FOCUS THE PLAN…
  • 12 data driven measurements every marketer should know

    Rob Petersen
    14 Sep 2014 | 12:28 pm
          If you can’t measure it, you can’t mange it. - Peter Drucker 78% of CMOs believe marketing will undergo radical change over the next 5 years Close to half are preparing for digital to grow to 75% of marketing budgets 42% believe analytics will be a core competency of marketing (source: Accenture Interactive CMO Study) These statistics say there are big changes in marketing coming. But we live in budget cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can’t…
  • 11 studies prove the ROI of digital marketing

    Rob Petersen
    7 Sep 2014 | 7:33 pm
        New media channels have more to prove. Many companies believe there still isn’t enough data to prove return on investment (ROI) in digital marketing. However, according to Nielsen Ad Dynamics, companies in FMCG (Fast Moving Consumer Goods) allocate 60% of media to television even though only 18% of tradition TV campaigns generate a positive ROI (source: Socialnomics). What does this tell you about how companies make decisions? By habit? Or by effectiveness? Here are 11 studies that prove the ROI of digital marketing (with the links, brief summary and key findings of what…
  • 16 social media metrics for ALS Ice Bucket Challenge to watch

    Rob Petersen
    31 Aug 2014 | 5:00 am
    The ALS Association (ALSA) — which fights Lou Gehrig’s disease by funding research, supporting people with the condition and fostering government partnerships — this weekend has now collected over $100 million dollars from a viral social media campaign. Over the same period last year, they collected $2.6 million. A viral social media campaign is a buzzword that refers to a tremendous increase in brand awareness from word of mouth enabled by social networks and the internet. The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile…
  • 37 key strategy questions web analytics answers

    Rob Petersen
    24 Aug 2014 | 7:11 pm
        Web analytics is not just a tool for measuring web traffic.  Off-site web analytics refers to the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the internet as a whole. On-site web analytics measures a visitor’s behavior once on your website. This includes its drivers and conversions. Taken together, web anlaytics provides a complete picture of your audience and their attitudes and behaviors toward your brand. Web analytics is the most valuable, useful, cost-effective and timely…
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    Windmill Networking is Now Maximize Social Business

  • 9 Tools to Help Fix the Customer Experience Gap

    Joe Ruiz
    22 Sep 2014 | 5:45 am
    My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. We initially purchased our washer and dryer in a major retail store nearby; we used our credit card from this company to save some additional … Continue Reading Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated Relationship…
  • These 5 Facebook Strategies Will Prepare Your Business for the Holidays

    Jim Belosic
    19 Sep 2014 | 5:45 am
    It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Nope. For big corporations like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses? While it’s true, big … Continue Reading Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social…
  • Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing

    Debbie Miller
    18 Sep 2014 | 5:45 am
    As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Of course, Facebook contests and targeted advertising reap numerous benefits, but there are also some additional aspects of Facebook that aren’t … Continue Reading Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the…
  • 2 Steps to Develop Your Social Recruitment Strategy

    Laurianne Laval
    17 Sep 2014 | 5:45 am
    You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember that 64% of … Continue Reading Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at myjobcompany.com. She blogs to show brands how to use social media in their…
  • 3 Tips to Reduce the Workload on Social Media

    Sofie De Beule
    17 Sep 2014 | 3:45 am
    Running your social media presence is often very hectic and take up a lot of time. With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online…
 
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    Social Media Simplify

  • Analytics and Social Analytics

    Syed M Raza
    8 Sep 2014 | 8:37 am
    Analytics, as we all know (consider), has become an unavoidable part of our lives. And so does the social analytics.This article is directly sourced from my two of recent Linkedin Articles (though I find Linkedin articles pretty annoying just like the endorsements).Angelina Jolie or Analytics? Who Would You Date? Well, dating (even the word) catches minds, both young and growing. So does (should) the 'analytics'. Your lovely date might not always be there to help you get some solid data to make a decision to move forward; but analytics will. Recently, in my class in London School of…
  • 5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

    Syed M Raza
    6 Jul 2014 | 6:39 am
    Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.Though the base considered for this infographic is of Top 20 Brands and their fans,…
  • 5 Killer Social Media Infographics: Summer Collection

    Syed M Raza
    10 Jun 2014 | 1:52 pm
    This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...1. Social Media in 2014 by Digital Insights:2. Flying with Twitter from @TwitterAdsUK:3. A minute on Facebook by Sumocoupon:4. 10 Hottest Social Media Marketing Trends from MP Digital Marketing, Philippines5. Best Practices for Killer Facebook Content from BrandNetworksThat's the 5 I had to add here.... If you…
  • 5 Ways Facebook Still Dominates the Social Media Landscape

    Syed M Raza
    21 Apr 2014 | 11:09 am
    Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:Social Login: According to a report from eMarketer 51% of social logins into various sites worldwide are through Facebook. And as per the data from LoginRadiusmore than 55% websites use Facebook login for the user…
  • 17 Steps to an Exploding Facebook Contest

    Syed M Raza
    17 Mar 2014 | 6:57 am
    How to have an exploding Facebook contest?In the age of social advocacy, contests are the best ways to gather such social advocates conveniently. Facebook contests have always been an eye-candy for not only the social media marketers, but also the seasonal online marketers who utilize FB.Now, here're the 17 steps in infographics that you need to have an exploding Facebook contest irrespective of the products/services you would be using it for:
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    Heidi Cohen

  • Content Marketing ROI: The Key You Need

    Heidi Cohen
    22 Sep 2014 | 3:00 am
    Why Measuring Content Marketing ROI Drives Results Content marketing ROI sounds difficult. Maybe because ROI is a jumble of letters representing the financial words return and investment. I totally understand your pain. Take it from me, like many others, I learned the hard way. My boss at a privately held, $100 million in sales, B2C retailer confided to me, “Did you know everyone I interviewed for your analyst job always asked about the firm’s sales but never questioned its ROI?” I smiled because I knew the answer since I had spent a year studying French in Paris. I proudly responded…
  • 25 Tactics To Overcome A Bad Small Business Location

    Heidi Cohen
    19 Sep 2014 | 3:00 am
    Turn Your Bad Small Business Location Into An Asset Location, location, location is the real estate catchphrase because it can be the make or break it decision for many business. For small businesses a bad location is often one of many challenges they face due to budgets and priorities. Unfortunately, being G.U., my father’s term for geographically undesirable, tends to hinder your small business’s profitability. Prime real estate is pricey because it’s a key driver of foot traffic and sales. But an attractive physical location may not be affordable. The good news: Marketing can…
  • 5 Video Marketing Tricks To Increase Your Results 

    Heidi Cohen
    17 Sep 2014 | 3:00 am
    Video Content Converts Skip the selfies–Videos rocked Content Marketing World 2014. It seemed like everyone was creating some piece of video. As a form of visual content, video has been white hot for a while. In case you missed the email, both Instagram and Twitter (aka Vine) rolled out short form videos last year. (In fact, I called short form video the new black of content marketing!) The fact that YouTube is the second largest search engine after Google underscores this point. (Yes I know that YouTube is owned by Google.) Video is a visceral form of information. Video’s action…
  • 3 Post-Sale Content Marketing Strategies You Need

    Heidi Cohen
    15 Sep 2014 | 3:00 am
    The 1 Element Missing At Content Marketing World Content Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing. Why? The reason is simple. Taking their cues from their chief executives and sales team content marketers think their work is done once the sale is closed. However the initial sale is only the beginning of the customer relationship. Check this McKinsey & Company chart showing the customer journey. That bottom loop is where this content matters!  For most…
  • 10 Content Marketing World 2014 Lessons

    Heidi Cohen
    12 Sep 2014 | 3:00 am
    How To Create Content Marketing That Will Improve Your Business I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow. When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: To meet my peers. While social media has done an amazing job of expanding your circle of colleagues you might not have met otherwise, nothing beats real life connections. This is particularly true if you’re a solopreneur or virtual employee. Content Marketing World is worth the price of admission just for the ability…
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    The Future Buzz

  • You Should Avoid All Types Of Sugars (Natural & Artificial)

    Adam Singer
    22 Sep 2014 | 9:19 am
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post has continued to be shared, the latest example of which was via 2014 documentary entitled Fed Up.Here’s the trailer if you didn’t see it yet (definitely worth watching the documentary in full when you get a chance):In case you didn’t catch on by now, the singular substance most responsible for obesity and the health crisis globally is…
  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question o