Social Media

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  • From France to Singapore: One Man’s Story from Surfing Internet 1.0 in 2000 to Becoming Head of Digital Customer Experience in 2013 and Still More to Come…

    strategyfocussuccess.com
    William
    29 Oct 2013 | 7:42 am
    From France to Singapore: One Man’s Story from Surfing Internet 1.0 in 2000 to Becoming Head of Digital Customer Experience in 2013 and Still More to Come… appeared first on . Read more at “We think of success as only measured by your money. / But, money never lasts. / In fact, it’s only last / on the list of impactful things you can ask for / …So, with that – we need us a plan…” – Wale, The Perfect Plan Welcome to The Many Faces of Success Interview Series: a reoccurring interview series focusing on success in many forms. From entrepreneurs to writers, to travellers who…
  • 10 Hot Web Design Trends of 2014

    Top Ten Social MediaTop Ten Social Media
    Christina Dillon
    21 Aug 2014 | 8:42 am
    Each year comes with its own take on web design. Just as fashion changes, although not as often, web design also changes with the times. The changes can be subtle...
  • 12 Twitter Marketing Tips From the Pros

    Social Media Examiner
    Cindy King
    19 Aug 2014 | 3:00 am
    Are you using the latest Twitter marketing tactics? Do you want to raise the bar on your Twitter marketing? We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the [...]This post 12 Twitter Marketing Tips From the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Facebook’s Organic Reach Decline: How to Respond

    Pamorama | Social Media Marketing Blog
    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Facebook Pages Don’t Foster Much Engagement or Interaction [Infographic]

    SocialTimes
    Kimberlee Morrison
    21 Aug 2014 | 2:20 pm
    Facebook pages often seem to have very low engagement and interaction. According to new data from social media analytics firm Quintly, this may not be all that uncommon. Quintly compared interaction between pages of various sizes, their relative like rates, and how the pages performed in July 2014 to how they performed in July 2013. The data is compiled into the infographic below. Interaction is largely limited to likes, comments and shares on Facebook. Across all tiers of pages, from those with one to 1,000 fans to those with 10 million-plus fans, likes make up the majority of interaction.
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    Canva

  • Supercharge your Visual Marketing with Instagram – Part 1

    Salman Aslam
    21 Aug 2014 | 5:00 am
    Is Instagram part of your visual-content marketing strategy? It should be, because 2014 is named as the “Year of Visual Content” and not only is Instagram a visual social platform, it also provides the tools and capacity for brands to create visual content for storytelling. Instagram is a close-knit community which is growing rapidly and has crossed 200 million users, with 70% of the users who log in daily, which provides a huge user base for marketers to reach and connect with. In a study by Forrester Research on how users interact with brand’s social-media posts, it…
  • Font Pairing Like a Pro – Part Two

    Poppie Pack
    18 Aug 2014 | 11:21 pm
    Have you been playing with your font pairings and want to know which ones make harmonious duos? Ensuring your typefaces complement each other is a vital part of design. In a follow-up post to our most popular Canva post ‘Font Pairing like a Pro,’ we give you some more creative and super effective font pairings to use in your designs. To ensure you are familiar with the words used in this guide, we have included a new glossary with some feature terms from within this post. 1 Cool and Cute Yellowtail, Roboto Condensed Regular + Bold Yellowtail eludes a playful energy, a…
  • 3 Surefire Ways To Defeat Writer’s Block

    Daniel Tay
    18 Aug 2014 | 5:00 am
    Every person has his or her worst enemy, even if they are superhuman. Superman has Kryptonite. Tom has Jerry. And writers have writer’s block. Sure, to non-writers, it doesn’t seem like much. But those who put pen to paper (or fingers to keyboard) for a living, it can make the difference between food on the table or rummaging through the trash for remains. As a writer, I’ve had my fair share of frustrating moments when attempting to get an idea – which seems utterly fantastic in my mind’s eye – to come to life on the glowing blue screen in front of me. I’ve managed…
  • Tweet Images for More Impact on Twitter

    Peg Fitzpatrick
    14 Aug 2014 | 5:00 am
    Are you taking advantage of Twitter photos? You should be! Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets. Tweeting with images gives you more impact on Twitter and it’s so easy to do! Let’s look at how to add images to your tweets and what types of graphics you can create. 1 How to tweet with images You can add an image to tweet in Twitter, Buffer, Hootsuite, or Sprout Social. It only takes a few seconds to add a photo using each of these services. The image below is in native…
  • Your Guide: Design for Food & Wine

    Poppie Pack
    12 Aug 2014 | 5:00 am
    Does this sound familiar food lovers? You’ve just sat down with a friend over a cloud-like cappuccino or a perfectly poached egg and your first thought is to share it with the world. Whether it’s a Pinterest post for your nutrition blog or a social media graphic for a bar and restaurant review, using beautiful graphic design will help you do those mouth watering flavors justice!   To get you started, we have collated cool ways to design according to your favorite cuisine. Through the application of type, image and color – let this guide help you create awesome designs…
 
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    Scobleizer

  • I’ve completely moved to social media

    Robert Scoble
    6 Aug 2014 | 5:58 pm
    After giving it some thought I have completely moved to Facebook at https://www.facebook.com/RobertScoble I am putting TONS of great content into there. If you aren’t on Facebook, I’m also on Twitter at http://www.twitter.com/scobleizer or on Google+ at https://www.google.com/+Scobleizer Someday I might come back to the blog, but the world has moved and it is on social media.
  • Knock, knock, is this thing on?

    Robert Scoble
    2 May 2014 | 12:11 pm
    We’ve done some updates to the blog here. Hopefully the feeds and everything still works. Now on a modern server at Rackspace, thanks to Rob Collazo for helping me out. Got the latest theme. Improved security here. Updated to latest WordPress. Everything is looking good. Now the trick is to figure out what to do here that I can’t already do on Facebook, which is where I’ve been spending most of my time lately. Are you reading me there? Why not? That’s where you’ll see EVERYTHING I do. Here? I think I’ll start writing longer posts again here and see what…
  • Nokia's Trapster is too far over the freaky line

    Robert Scoble
    28 Jan 2014 | 11:22 am
    Why trust is the new currency in Age of Context and why Nokia lost it here. In the Age of Context lots of companies will go over the freaky line. What is that line? Where at least some people are uncomfortable with the privacy implications of the service. At EVERY speech I’ve given about our new book privacy comes up and people tell me they are scared by this new world that we’re heading into where systems like Google Now help you based on all sorts of private data, from where you are standing to who has sent you airline plans. But there are some “over the freaky line”…
  • Why I got Highlight wrong (and how Bluetooth Low Energy might save it)

    Robert Scoble
    24 Nov 2013 | 7:59 pm
    Back in March 2012 I hyped up Highlight something fierce. I thought it was going to be the next big app. I was wrong. Should have picked Snapchat (which I didn’t see coming because I personally don’t need it very much). Highlight just hasn’t proven to be very addictive to either me or my friends. We talk about it often. I keep running it. Now, what did they do right? They did fix their battery issues. It doesn’t put a major strain on my battery anymore. It does have some users, it’s just that the user count isn’t going up very fast and the UTILITY…
  • Here comes the age of the "personal cloud"

    Robert Scoble
    30 Aug 2013 | 5:34 pm
    Here Scott McGregor, CEO of Broadcom, shows me some new wireless devices, based on Low Power Bluetooth, which will be the “hub” of a new kind of “personal cloud” that will connect sensors and wearable computers to our smartphones of the future. These devices can support hundreds of other wireless devices, each with sensors, lights, or controllers for things on us or around us. This has deep implications for our contextual future (I’m writing a book, titled “Age of Context”). These new devices will cost less than $10 (wholesale) and run on a small…
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    Social Media Examiner

  • How to Combine Text and Visual Content for Better Social Engagement

    Keith Quesenberry
    21 Aug 2014 | 3:00 am
    Do you keep text and image updates separate? Have you considered how text and visual content complement each other? Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction. In this article I’ll show you seven ways companies are using visual content to get better overall engagement. [...]This post How to Combine Text and Visual Content for Better Social Engagement first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Build Your Google+ Hangout Audience

    Megan Conley
    21 Aug 2014 | 2:00 am
    Would you like to use Google+ Hangouts On Air? Are you worried no one will attend your hangout? Laying a strong foundation for your Google+ hangout can help you find the audience you need. In this article you’ll discover how to build an audience for your Google+ hangout in four easy steps. #1: Foster Relationships [...]This post How to Build Your Google+ Hangout Audience first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 4 Tips to Create the Perfect Cover Photo on Any Social Network

    Kelsey Jones
    20 Aug 2014 | 3:00 am
    Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one. In this article I’ll share tips to improve the quality and impact of [...]This post 4 Tips to Create the Perfect Cover Photo on Any Social Network first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Get Free Training for Facebook Page Admins With Facebook Studio Edge

    Jen Smith
    20 Aug 2014 | 2:00 am
    Do you want to learn the fundamentals of Facebook pages? Do you need to know more about Facebook ads? Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site. In this article I’ll share an overview for each course and highlight [...]This post Get Free Training for Facebook Page Admins With Facebook Studio Edge first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 12 Twitter Marketing Tips From the Pros

    Cindy King
    19 Aug 2014 | 3:00 am
    Are you using the latest Twitter marketing tactics? Do you want to raise the bar on your Twitter marketing? We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the [...]This post 12 Twitter Marketing Tips From the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Movie Theaters May Be Getting More Interactive, Thanks To Audience Entertainment’s SDK

    Anthony Ha
    21 Aug 2014 | 4:51 pm
     You may soon be doing more twisting, turning, and jumping around when you go to the movies, if startup Audience Entertainment succeeds in launching a new type of in-theater interactivity. The company’s technology basically allows audiences to play together, usually as part of an ad campaign. Imagine standing up with everyone else in the room, then waving your arms left and right in unison… Read More
  • Unscaling The Trillion-Dollar Power Industry

    Hemant Taneja
    21 Aug 2014 | 4:00 pm
     Throughout the history of the power industry, the answer to all of our problems has been to “get bigger”. Due to economies of scale, utilities have concentrated on building larger and larger power plants to increase efficiency and improve profitability. That’s why we still receive the vast majority of our power the way we have for decades — from massive plants based… Read More
  • PonoMusic Raises More Than $6M In Equity Crowdfunding In One Week

    Julian Chokkattu
    21 Aug 2014 | 2:17 pm
     Neil Young’s startup PonoMusic became the fourth-most funded project on Kickstarter back in April, when it raised $6.2 million on a goal of $800,000. The project now has raked in an additional $6 million in equity funding from a Crowdfunder campaign. Read More
  • This Robot Butler Tried To Get Me Drunk

    Alex Wilhelm
    21 Aug 2014 | 2:12 pm
     The merry TechCrunch band took a trip to Cupertino this week to kick it with a small robot called Botlr made by robotics startup Savioke. The little android, outfitted with a fancy collar and racing stripes, brings small items from the front desk of the Aloft hotel, to the rooms of customers. The cute R2 can handle elevators on its own, and scoots along at around one to two miles per hour. Read More
  • Salesforce Beats In Its Fiscal Q2 With Revenue Of $1.32B, EPS OF $0.13

    Alex Wilhelm
    21 Aug 2014 | 1:27 pm
     After the bell, Salesforce reported its fiscal second quarter financial results, including revenue of $1.32 billion and non-GAAP earnings per share of $0.13. The company beat estimates in the fiscal 2015 quarter, as investors had expected it to earn $0.12 per share — excluding certain costs — on revenue of $1.29 billion. In its sequentially preceding quarter, Salesforce’s… Read More
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    ReadWrite

  • What The Tweet? Your Illustrated Guide To New Twitter Jargon

    Selena Larson
    21 Aug 2014 | 12:18 pm
    Twitter has a problem: New users just don't know how to use it. To help newbies sign up and start tweeting, the company has made a number of recent changes. Redesigned profiles, a giant World Cup marketing push, and rejiggering the Home timeline are just part of Twitter's many attempts to make it friendlier for first-time users.The problem: It's not just Twitter's design or interface that makes it an intimidating service for the average Internet user. It's, well, Twitter users themselves. Habitual Twitter users like me have a habit of tossing out terms and references that are utterly…
  • Baby, You Can Crash My Simulated Car

    Matt Asay
    21 Aug 2014 | 10:10 am
    Sure, some day Google may well drive us around. But today we drive ourselves, assisted by roughly 60 to 100 sensors per car, a number expected to mushroom to 200 per car by 2020, or 22 billion in-vehicle sensors worldwide. While all this data has the potential to become a privacy nightmare, it also presents a quandary for developers. Our cars are already eminently hackable in the worst sense of that word, as researchers at Black Hat recently presented. But they're also hackable in the positive sense, as Carvoyant, a Florida-based startup aims to show. See also: Volkswagen: "The Car…
  • Why FitStar Decided Its Workout Algorithm Needed To Shape Up

    Owen Thomas
    21 Aug 2014 | 9:07 am
    ReadWriteBody is an ongoing series in which ReadWrite covers networked fitness and the quantified self.If Dave Grijalva were a drug dealer, I'd say he's getting high on his own supply.In fact, Grijalva is the CTO and cofounder of FitStar, a San Francisco-based fitness-app developer. Take one look at this tall, buff, bearded dude, and it's pretty clear he's partaking in the merchandise—the do-anywhere bodyweight workouts generated by FitStar Personal Trainer. In the past year, I've watched Grijalva go from your stereotypical doughy programmer—he used to develop video games—to a…
  • Guess Who’s Bringing Gigabit Broadband To Google’s Backyard?

    Adriana Lee
    21 Aug 2014 | 6:01 am
    It’s rather ironic that, apart from a small Stanford neighborhood, Google’s own home region can't take advantage of the company’s super high-speed Google Fiber Internet access. No matter. AT&T is stepping in to fill the gap.See also: The Genius Of Google FiberThe carrier announced Wednesday that it would bring its U-verse GigaPower gigabit broadband service to the Silicon Valley area. Google's home base of Mountain View, Calif., won't benefit from this, though. Instead, AT&T picked Cupertino, home to Google's chief rival these days—Apple. Cupertino Gets More Fiber In…
  • Flipboard's Mike McCue On The Future Of Media: The Complete Interview

    Owen Thomas
    21 Aug 2014 | 4:00 am
    On August 13, I sat down with Flipboard CEO Mike McCue to talk about the future of media at our latest ReadWriteMix event. I didn't expect us to dive right into media's past. McCue told me he drew inspiration from figures like Clay Felker, the founder of New York magazine, who, McCue recalled, called the publications "tribal organizing documents."McCue and I are both veterans of the early Web. In the '90s, he worked at Netscape, the browser maker which served as a printing press for so many early Web publishers, while I worked as a webmaster and online reporter for some of the first…
 
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    Mashable

  • Thousands of People Are Trapped in a Liberia Slum, Under Ebola Quarantine

    Kari Paul
    21 Aug 2014 | 5:10 pm
    Tens of thousands of people are trapped in a slum in Liberia's capital, Monrovia, after officials put the neighborhood under strict quarantine to prevent the spread of Ebola. Clashes broke out on Wednesday, as riot police and soldiers attempted to barricade angry residents. Days earlier, locals had raided a holding center for suspected Ebola patients, pulling out mattresses covered in blood, which could spread the disease. See also: 6 Questions About Ebola, Answered On Thursday, officials were handing out food and water to the desperate people inside the quarantine zone, the Associated Press…
  • Koala Brought Back to Life by Mouth-to-Mouth Resuscitation

    Jenni Ryall
    21 Aug 2014 | 4:57 pm
    SYDNEY — A koala has been brought back to life after being hit by a car after rescuers performed mouth-to-mouth resuscitation on him. The koala, named "Sir Chompsalot" by his saviours, was hit by a car in Melbourne while crossing the road, and climbed a tree to safety. When firefighters tried to rescue Sir Chompsalot, the koala's heart stopped, and he fell to the ground Quick-thinking firefighters and Wildlife Victoria volunteers caught the koala as he fell from the tree, and performed CPR on the marsupial. Langwarrin & Frankston CFA have revived a koala hit by a car using CPR. Sir…
  • Sprint and T-Mobile Ignite a New Mobile Price War

    Katie Nelson
    21 Aug 2014 | 4:55 pm
    Just weeks after talk of a merger between the two carriers fell through, the price battle between Sprint and T-Mobile is heating up again. On Thursday, Sprint rolled out its $60-per-month unlimited data plan. The same day, T-Mobile released its Simple Choice plan, which gives a year's worth of unlimited data to both current customers who reel in new subscribers from other carriers and the new subscribers themselves. T-Mobile's unlimited data plan is priced at $80 per month. See also: Hands On With Sprint's Sharp Aquos Crystal Smartphone In addition to the new data plan, Sprint also officially…
  • The 'Communist Agitators' Blamed for Inciting Unrest in Ferguson

    Brian Ries
    21 Aug 2014 | 4:31 pm
    At a few minutes after 9 p.m. last Wednesday night in Ferguson, Missouri, a crowd of protesters, led by a self-proclaimed communist with a bullhorn, faced off against a line of St. Louis County police. The man, who was white and appeared to be in his late-50's, wore a black T-shirt that displayed the words "the system has no future for the youth, the revolution does," and sang a song about revolution. See also: Ferguson Teens: Acting Tough. Risking Their Lives. Hiding Their Fear. ”Won't be no police bru-tal-ity, when the revolution comes. Won’t be no mass incarcer-ation, when the…
  • Airbnb Lets You Sleep in Ikea for the Night

    Jenni Ryall
    21 Aug 2014 | 4:26 pm
    SYDNEY — You can now live your own version of the movie 500 Days of Summer — by staying a night in an Ikea store. For real: you could be sleeping on the beds, cooking with fake ovens, eating all the meatballs How? In what may well be the partnership of the century, Airbnb has coupled with everyone's favourite Scandinavian flat-packing store for one night only — August 31, at one store in Sydney. See also: 7 Nasty Things Australians Are Saying About Iggy Azalea The promotional rooms at the Ikea in Tempe, Sydney boast an ideal location near the airport with city skyline views…
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    Charlene Li

  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
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    Sensei Marketing

  • Is our addiction to the utility of mobile apps blinding us to potential security issues?

    Sam Fiorella
    18 Aug 2014 | 6:32 am
    Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good on its promise to force users to download a separate app if they wanted to continue to IM their friends using its platform, which, I assume, is the reason that my year-old post gained so much traction. Unfortunately, I inaccurately used…
  • Sony Finds Influencers Among Friends, Not Social Celebrities

    Sam Fiorella
    13 Aug 2014 | 12:17 pm
    Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy but how can you target those friends? Over the last three years, social scoring platforms like Klout, Kred, and PeerIndex have been making news in marketing circles with claims that they can identify the most influential people in…
  • Bud Light Embraces Content Marketing, Builds Millennial Audience

    Sam Fiorella
    7 Aug 2014 | 10:58 am
    It’s almost time to reveal the secret location and videos of the hinted-at debauchery of Bud Light’s Party City!   BBDO’s campaign, called “Up for Whatever,” has been promising Millennials the opportunity to be invited to the party of the year on Labour Day weekend at a yet-to-be revealed Bud Light town called “Whatever USA.” Along with the obligatory social and digital media advertising, Bud Light street teams have been in bars videotaping auditions, which are essentially 10- to 20-second videos asking party-going hopefuls to prove they’re up for whatever by…
  • Johnson’s Baby Capitalizes on Prince George’s Birthday – Real-Time Marketing

    Sam Fiorella
    22 Jul 2014 | 3:10 am
    We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver the intended result. In many cases, the campaigns have gone off he rails once the disruptive force known as user-generated content has intersected with the brand’s intent and message. For example, during the FIFA World Cup…
  • Vote: Should Brands Use YouTube Hoaxes In Marketing Mix?

    Sam Fiorella
    18 Jul 2014 | 8:48 am
    Earlier this week, Lake Ontario (the greatest of the Great Lakes in my opinion – sorry Lake Superior) made international headlines when a man posted a cell phone video on YouTube of him and his buddies fishing along its shores. What made the video remarkable, and thus go viral, is the fact that the videographer caught a glimpse of a shark jumping out of the water and snatching the fish his friend was reeling in. The video was posted on July 10th and almost immediately traditional media and the Internet werebuzzing with copious content including parental warnings to keep kids out of the…
 
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    Martin Shervington

  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
  • An interview with Martin Shervington and Geekbeat!

    Martin Shervington
    18 May 2014 | 3:12 pm
    Hello there! If you would like to know a little more about me that just my Google+ content then check out this lovely interview with a buddy of mine, David Foster: The post An interview with Martin Shervington and Geekbeat! appeared first on Martin Shervington.
  • The Oculus Rift – virtual reality just got ‘real’.

    Martin Shervington
    26 Apr 2014 | 7:05 pm
    Introduction With Facebook’s purchase of Oculus Rift, a virtual reality gaming device, the new world of virtual reality just became more real. This post gives you an idea of my UberGeekiness as I try it out for myself. I believe that the virtual world will rapidly become a new platform, like desktop, like mobile, but […] The post The Oculus Rift – virtual reality just got ‘real’. appeared first on Martin Shervington.
  • The Psychology of ‘Networked Thinking’ on Google Plus

    Martin Shervington
    3 Apr 2014 | 12:41 pm
    Introduction Google+ has changed how I think. I now think in a way that is far more about ‘networked thinking’ than I ever did before. But what does that mean? Well, since joining Google+ I feel that I’ve moved from being focused on ‘outcomes’ along, to an attitude of ‘how can I help?’ This I […] The post The Psychology of ‘Networked Thinking’ on Google Plus appeared first on Martin Shervington.
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    Social Solutions Collective

  • User Generated Content As Part Of Your Instagram Marketing

    Megan Corwin
    30 Jul 2014 | 1:26 pm
     Sharing the photos others create can be a valuable part of your Instagram marketing plan. Benefits include making your followers feel special, as well as saving time on creating your own content. However, successfully sharing...Author informationMegan CorwinInternet Marketing Strategist at Visual Content LabMegan Corwin established and operates Visual Content Lab, an internet marketing consulting firm in Columbus, OH. She works directly with diverse clients to get their businesses noticed online. Megan’s love of learning new things keeps her on top of emerging marketing strategies and…
  • Creating Better Pin Descriptions With The Pin It Button

    Dorien Morin
    29 Jul 2014 | 4:34 am
     Pinning Original Content From The Web If you are a frequent reader of my Pinterest articles, you know that I’ve mentioned a time or two that 80% of all pins on Pinterest are repins. What...Author informationDorien MorinOwner at More In MediaDorien Morin-van Dam is the face behind the orange glasses! Proud to be Dutch, Dorien wears orange glasses in real life, too! As manager of 4 kids, 3 dogs, 1 business and 1 husband, multi-tasking is her middle name. When she’s not engaged online, Dorien loves to engage with all those kids and their friends. Dorien is a marathon runner, avid…
  • Video Screen Capture Software for Recording Your Screen: Windows

    Caroline Jones
    25 Jul 2014 | 6:35 am
     Or videos that don’t require hair combing or lippy! Ever wondered how you make those how-to videos that show you exactly what’s happening on a computer screen? We did too! And it took us ages to find...Author informationCaroline JonesOne of the Big Cheeses at Useful Graphic Design TutorialsCaroline is the co-founder of Useful Graphic Design Tutorials. Having started with zero video making skills in 2011, she is now the proud owner (with her sister Davina) of a YouTube Channel that has over 140 videos and loads of subscribers! Caroline also works with small business owners who…
  • What Is Your Brand Personality?

    Sheng Riechers
    24 Jul 2014 | 10:26 am
      Creating and maintaining a brand a personality is just as important as having a personality of your own. Imagine the consumer marketplace as a social mixer. Consumers are more likely to use a brand...Author informationSheng RiechersCommunication Director at Candeo Creative Sheng Riechers is the Communication Director of Candeo Creative, a full scale integrated marketing agency based out of Oshkosh, WI.TwitterGoogle+LinkedInThe post What Is Your Brand Personality? appeared first on Social Solutions Collective.
  • Productivity With Google Drive And Google Docs

    Sara Nickleberry
    24 Jul 2014 | 7:46 am
     As much as I love Google products, even I get confused when it comes to the various Google Apps For Business. Especially Google Drive and Google Docs. What’s the difference between the two and how...Author informationSara NickleberryCEO at Simply Social LLCSara is a wife, mom and an entrepreneur who is passionate about social media and travel. She is persistent about pursuing her dreams and loves helping other entrepreneurs do the same. She has met amazing people from diverse backgrounds who dream of starting their own businesses. Sara enjoys pushing them towards that dream by…
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    Social Media Today

  • Social Startups: N3TWORK App Curates Your Internet Video Interests

    Shay Moser
    21 Aug 2014 | 8:21 pm
    “There is amazing video available on the Internet—funny, inspiring, educational—it's no longer just cat videos. The problem is that you're never going to find it,” says Neil Young, founder and CEO of N3TWORK, the first app that surfaces video content for you based on your interests. N3TWORK, pronounced “network,” lets you follow people and things that interest you—whether it’s the ALS Ice Bucket Challenge, economic inequality or, of course, kittens. Then it presents the very best, most relevant videos so you can watch them now, later, or anywhere, including on your iPhone,…
  • The Era of the Entitled Customer and the Future of Customer Engagement

    Richard White
    21 Aug 2014 | 7:38 am
    For many years a single bad customer experience didn’t really matter all that much. It might lose you a customer, or a handful of customers through word of mouth, but companies didn’t worry because they could drown out negative experiences with clever marketing spend. But the advent of social media has changed all that.
  • Social Benchmarking for the Rest of Us

    Valeria Kholostenko
    21 Aug 2014 | 7:00 am
    In my work with large companies one question arises consistently: Who should we be watching? Who are the companies to watch and benchmark our social media metrics against? A common mistake brands have with their social media strategy and competitive analysis, is keeping an eye on the wrong companies--because your greatest insight does not always come from your direct competitors.
  • Engaging Employee Advocates: How Electronic Arts Is Activating Employees to Amplify the Brand’s Message

    Paul Dunay
    21 Aug 2014 | 7:00 am
    Welcome to another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message.
  • Nat Geo, HuffPost, Bleacher Report Winning in Social Shares

    Kayla Minguez
    21 Aug 2014 | 6:00 am
    A recent report released by Shareablee named National Geographic, The Huffington Post and Bleacher Report as the top three brands receiving the most social shares in July. What lessons can we learn from them?
 
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    Social Media Explorer

  • Your Presence Is The Best Present You Can Present

    Matt Hollowell
    20 Aug 2014 | 3:00 am
    Flashback: My 2-year old daughter, like many 2-year-old daughters, has a doll that she has latched onto: Chandani. She carries it around; it rides in the car with us; she puts it down for naps. This particular doll has a bit of prescribed interactivity: touch her cheek, “mama”; tickle her foot, laughter; squeeze her hand, crying. My daughter does not understand why her doll cries out; however, her reaction is always the same. She does not sing to Chandani, she does not chastise her, she does not try and converse with her, she does not ignore her. She simply touches her doll’s…
  • Integrating Print Signage and Social Media to Extend Your Marketing Reach

    Katherine Halek
    19 Aug 2014 | 3:00 am
    Now is a better time than ever to use a combination of both print marketing materials and social media tactics in a glorious cycle of promotion that gets all of your great content seen. While social media is king of communication and customer engagement these days, its ubiquitous presence is making print advertising more and more of a nostalgic novelty. In a world of things digital, our brains respond to advertising that is tangible and demands to be seen. But how do you make your signage and social media accounts the perfect tag-team? There’s more to the strategy than tacking an array of…
  • Could “Prospective-Customer Service” Best Traditional Marketing?

    Matt Hollowell
    14 Aug 2014 | 3:00 am
    My latest obsession: Prospective-Customer Service (PCS) departments. Their time has come. In Nichole Kelly’s amazing blog post, Is Your Ego What’s Really Driving Your Social Presence, she asks: “…if [our social presence wasn’t] about our ego, wouldn’t it be okay to simply go out there and help people? I mean help ridiculous amounts of people with all kinds of things that have nothing to do with us?” It’s a question that I simply cannot shake. And I keep arriving at a follow-up question: Is it time for brands to focus less (a lot less) on navigating the ever-increasingly tricky…
  • What’s the point?

    Tracey Parsons
    14 Aug 2014 | 3:00 am
    For the last year, I have been lucky enough to regularly contribute to this blog. I love it and aim at all times to be useful. I do get preachy, #sorrynotsorry. I am passionate about the customer. I enjoy encouraging my fellow marketers to think about her. Consider her needs and wants. I like to spend a few hours each week in her shoes. I like to be her for a bit to tell the marketers who read this blog what she wants. And you know what she could use right now from you in social? A point. A purpose. A reason for interrupting her feed. A point is something we seem to be sorely lacking in our…
  • Can marketers tell the difference between lies and truth?

    Nichole Kelly
    12 Aug 2014 | 3:00 am
    Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract. You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen? It…
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    @ProBlogger

  • How to Use Content Themes to Make Blogging a Snap

    Guest Blogger
    20 Aug 2014 | 9:48 am
    This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write about. Again. The “writers block” cycle can put a serious cramp in your blogging style, but contrary to popular opinion, it’s not a mysterious ailment with no known cure. In most cases, writers block is a direct result of poor planning. This is good news, because it means that with correct planning, you can skip right over the blank screen and…
  • Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

    Guest Blogger
    19 Aug 2014 | 9:31 am
    Image via Flickr user Freddie Peña. This is a guest contribution from writer Ali Luke. Do you ever think about guest posting but worry you’re not ready? You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get writing credits, and grow your audience …  … yet you might worry that no-one will take your posts, because you’re too new to blogging, your own audience is too small, or you’re not (yet) a great writer. Maybe you’ve heard bloggers say that they get dozens, even hundreds, of guest post pitches…
  • Stop Writing for Free and Launch Your Own Profitable Blog

    Guest Blogger
    19 Aug 2014 | 9:21 am
    You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying gig you have been dreaming of still seems just as far away as it always has. Your writing hasn’t earned you a dime, and your exposure hasn’t done anything but bring you momentary comfort. Sound familiar? There has been a long-raging debating about the merits of writing for free. Some have spoken out heavily in opposition of doing…
  • How to Make Friends and Influence People at the ProBlogger Event

    Guest Blogger
    18 Aug 2014 | 9:17 am
    This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. For many of us this day has been eagerly anticipated for about 6 months, and it represents one of two days in which you’ll meet some of the biggest names in blogging: Presenters, bloggers, media celebrities and a heap of new friends. But first. You walk in, you register at the front desk, and then you face a sea of people. That sea of people seems to be undulating like a wave mingling effortlessly with…
  • How to Build a Blog Worth Monetizing

    Darren Rowse
    17 Aug 2014 | 9:41 am
    Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the biggest BlogChat ever according to it’s founder Mack Collier). We covered heaps of ground but I thought I’d pull out some of my most RT’d and commented upon tweets from the hour here as a blog post. I hope you find these helpful! Foundational Advice I was asked to prepare some advice for those about to start a…
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    Social Fresh

  • Social Media Marketers: Win A Luxury VIP Trip To Social Fresh West

    Jason Keath
    21 Aug 2014 | 3:47 am
    Enter To Win Social Fresh WEST 2014 is in San Diego on October 28-30. We have just launched our free ticket sweepstakes. You can enter to win the grand prize, a luxury VIP Trip and full scholarship to Social Fresh WEST 2014. To enter the sweepstakes, simply enter your email in the widget below. If you want to increase your chances of winning, you can tweet out the sweepstakes using the same widget below. Your email address gets you one entry. And every tweet you post gets you 5 more entries, maximum of one tweet every 24 hours. Contest entries accepted until September 8th, at 12am ET. Click…
  • The Beginners Guide to Establishing Personality and Engagement on a Facebook Page

    Jesse Aaron
    20 Aug 2014 | 3:00 am
    Even with the mass migration of businesses to Facebook over the past few years, many of them have neglected Facebook’s central values; community and connection. Instead, they perceive it as just another advertising channel. Facebook’s advertising campaigns are tailored specifically for that goal, but many businesses still treat their own pages as a billboard. This ignorance creates barren pages, dry of any type of personality or real engagement. To vanquish these ghost-town pages, let’s jump into some effective ways to establish both personality and engagement on Facebook…
  • Are you using too many social media tools?

    Jason Keath
    19 Aug 2014 | 3:45 am
    The number of tools, services and software that we use for marketing these days has increased exponentially. From publishing to analytics to creating images and lead generation and plenty of other categories. Really quickly there starts to be some overlap and we start accumulating logins and monthly fees for tools that we don’t necessarily need or use. And some tools just don’t work out, and need to be replaced. Every year I do an audit of the tools and software I am using. The goal is to identify the tools that are working and force you to deal with the ones not quite making the…
  • 8 Simple Tips That Can Help You Stand Out on Social Networks

    Aaron Lee
    14 Aug 2014 | 7:35 am
    It’s not easy to stand out among a million posts and messages on Twitter and Facebook these days. And it actually gets harder each day as these and other social networks continue to grow. Luckily, I had the honor of interviewing some of the top industry leaders, and asked them to share their secrets for doing just that. If your business is going to invest in Twitter as a social media marketing channel, you should make sure it is worth your while. To get to the bottom of what really works on Twitter The result? Advice from 31 experts such as Jason Keath, Adam Braun, Britt Michaelian,…
  • 3 Tips For Making Sure Your Next Brainstorm Doesn’t Suck

    Nick Cicero
    13 Aug 2014 | 3:30 am
    Jason Keath at Social Fresh EAST 2014 – photo by Anthony Quintano Jason Keath (@jasonkeath) is the CEO and founder of Social Fresh. He was a presenter at the most recent Social Fresh Conference. His session focused on owning your creative process, and how to get more out of your brainstorming sessions with colleagues. [Click To Tweet] Brainstorm meetings are pervasive in culture and businesses the world over. Keath underlines the point that “when we talk about brainstorming, we’re talking about a process that has become synonymous with creativity.” People actually use the…
 
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    OkDork.com

  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
  • The 6 Step Guide to Getting Free Press for Your Startup

    Noah Kagan
    12 Aug 2014 | 2:23 pm
    To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the…
  • What You Can Learn from KISSmetrics’ SEO Strategy

    Noah Kagan
    6 Aug 2014 | 2:21 pm
    Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It’s amazing to me how many people can write about strategies, best practices, and go on preaching without showing exactly how it’s done. Eli Overbey has provided an incredible post about the website KISSmetrics. In fact, if you’ve ever wondered how to do an audit, detailed analysis, or strategy document…wonder no more. It’s all in the nearly 9,000 word document below. (If you want an audit of your own website, you can contact Eli Overbey here.) (Read to the bottom to…
  • A (Proven) Freelancer’s Guide to Growing Your Business

    Noah Kagan
    22 Jul 2014 | 11:38 am
    [This is a delicious guest post by Paul Jarvis, Founder of PJRVS. --Noah] Most freelancers start out their business like this: They get great at what they do. They build a website that talks about their expertise They set up their social media profiles and start promoting at people. They wait for clients to come to them. When it’s laid out like that, you can see the obviously flaws. And yet, this is how a lot of freelancers try to start working for themselves. They think that simply being good at what they do is enough to have clients knocking down their door. There’s a better way: Start…
  • the expert curse

    Noah Kagan
    15 Jul 2014 | 6:50 pm
    at a dinner with my friend tucker i confided with him i was overwhelmed working on okdork. when you start out in your business and do crazy things or experiment and it works or doesn’t, who cares. there’s no one to watch you fall. you’re just playing around without expectations. one of my favorite quotes recently relates to this expression. it’s from steve jobs. “the heaviness of being successful was replaced by the lightness of being a beginner again.” this speaks it so eloquently. the more we add expectations the more others expect of us. letting all that go releases…
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    socialmouths

  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
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    blog

  • Using social data in the travel industry: An interview with eDreams ODIGEO

    Emilie Rose
    20 Aug 2014 | 10:04 am
    Europe's eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. We recently had the chance to sit down with Amaryllis Liampoti, Group Head of SEO at ODIGEO Barcelona, to learn how their team is gathering, analyzing, and leveraging user-generated content to improve their business. What sort of data are you able to glean from reviews? The data we collect using Bazaarvoice reviews has allowed us to publish creative content studies based on our customer's opinions. Two examples are our…
  • Digital MacGyvers: Smart brands are creative with their resources

    Lisa Pearson
    1 Aug 2014 | 11:27 am
    Creativity allows us to transcend the physical limitations of life, art, and beauty. It can also help us to challenge traditional notions of business and business resources. Here are a few creative examples of utilizing business resources to increase revenue. Are you using your resources creatively to maximize results for your company? Apply your current efforts in innovative ways to make your initial investment pay dividends. Lingerie Startup Uses Big Data to Engineer the World’s Best Bra By Issie Lapowsky for Wired Michelle Lam, founder and CEO of True&Co, is using big data to create…
  • Blue Ocean strategy and the ethos of artificial scarcity

    Brent Robinson
    31 Jul 2014 | 9:45 am
    There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If I am being honest, though, I should say I play a ton of video games. Naturally, I was so elated when Sony unveiled their new video game console last year, the Playstation 4, I bought it the day it was released. I was just as excited when the Nintendo Wii came out a few…
  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
 
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    Liz Strauss at Successful Blog

  • Stop Calling it Content

    rosemary
    21 Aug 2014 | 4:56 am
    It’s official. The push for “content” has pervaded society so completely that I had this actual conversation with my 10 year old the other day: 10 Yr Old: “Mom, no-one is visiting my website.” Me: “I visited it just yesterday.” 10 Yr Old: “I think I need to make more content.” Boom. Throw down the microphone and walk off stage. There has been a robust conversation surrounding the sheer amount of “content” debris (go read Mark Schaefer’s original Content Shock post), but I think the larger issue has to do with the attitude…
  • Make It Your Business to Market Apps

    Dave
    20 Aug 2014 | 8:14 am
    Would you like to encourage both sales and customer loyalty at the press of a button or the tap of a screen? A mobile app can help your business do both those things. We live in a mobile world, with people using their phones for everything from finding the best deals to finding a local restaurant. Developing and marketing your own app means your brand is there when consumers are searching for a business like yours. If you’re ready for your business to go mobile, start with these four steps…. Create an App Worth Marketing Before you start marketing your app, you need to design and…
  • Proven Ways to Make People Read Your Content

    rosemary
    19 Aug 2014 | 4:57 am
    By Katherine Crayon You have created the blog of your dreams. You regularly update it with valuable content. Everything is perfect. Except… Except the readers don’t come. No comments, only a handful of shares and tweets — and that’s all. What went wrong? Think you need to perfect your writing skills? Actually, it’s not about the way you write. It’s all about the way you promote your content. The web is flooded with thousands of recommendations on how to attract users to your website. It’s important. It matters. The Internet was created to let you share your thoughts…
  • How to cook with rocks

    molly
    17 Aug 2014 | 1:00 am
    I had an opportunity to chat with an internal leadership team for a major brand recently. Intrepreneurism is a strategic way of building teams and initiatives across departments, even within a heavily siloed corporate structure or hierarchy. That’s a lot of buzzwords for a weekend. By sharing with them my experiences in building WWDF, I was able to help draw analogies between risk taking, building consensus and collaboration, even if you’re not launching your own business. It may be even more difficult to be a risk taker or ripple maker in a corporate environment, as one of the…
  • Are you an entrepreneur?

    rosemary
    15 Aug 2014 | 9:20 am
    By Robyn Tippins Over the past twenty years, I’ve run several businesses and I’ve found that not everyone is cut out to be an entrepreneur. And, even the strongest business owners have seasons when they should not be running the show. Here are a few ways to tell if you are ready to be your own boss. Motivated When you are the boss, there is no one to tell you what to do, which can be both a positive and a negative. While it’s wonderful to pilot your own destiny, it can also be terrifying. You have to decide, each day, what tasks get your attention. It involves constantly asking yourself…
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    12 Most

  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
  • 12 Most Powerful Ways To Build Instant Influence

    T J McCoy
    12 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By T J McCoy   We’ve all heard, “It’s not what you know, it’s who you know.” But I disagree. Its not about who you know. It’s really about who knows you. Just because you’ve met someone, doesn’t mean they’ll help you get into the job you want, or refer you to the sale you […]
  • 12 Most Spectacular Tools for Bootstrapped Freelancers

    Liesha Petrovich
    11 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Liesha Petrovich   Freelancers love effective and affordable tools. For you, time really is money. Most freelancers get paid by the job, not hourly — so you love any tool that helps get the job done faster and cheaper. And just because you’re a bootstrapper doesn’t mean you want to look like a bootstrapper! Your […]
  • 12 Most Avoidable Mistakes When Building Your Brand

    Scott Mickelson
    5 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Scott Mickelson   From major corporations to just mom and pop businesses, branding is the glue that holds together the relationship with their audience. While things like names, logos, and slogans are what we see and hear when we think of a brand — in and of itself, a brand is actually just the sum of […]
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    chrisbrogan.com

  • How Can I Focus Better?

    Chris Brogan
    18 Aug 2014 | 1:04 pm
    The strangest of moments can bring you insights. I’ll tell you that for sure. Do you see the picture that accompanies this post? That was moments after winning a silly competition where I had to use a piece of uncooked spaghetti to spear six ziti noodles without using any hands. How did I accomplish this faster than my competitors? Well, that’s where the insight came in. How Can I Focus Better? In that moment, my brain-chatter was intense: “I don’t want to be here. Why did I say yes to this? This is stupid? I’m going to LOOK stupid. Wow, I’m very shaky. My…
  • How Do You Grow Your Business?

    Chris Brogan
    14 Aug 2014 | 4:56 pm
    What we do mostly at Owner Media Group is provide solutions and guidance to help people grow their business in some form or fashion. Its a mix of professional, personal, and business development all mooshed together nicely into one package. When I ask people what kind of help they need, however, it’s interesting to hear where everyone is along the path. The solutions we’ve created, as it turns out, help out along a particular curve that wasn’t immediately obvious when we started. How Do You Grow Your Business? – Starting Out Before I get started, if you want our super…
  • You’re Not Freaky Enough

    Chris Brogan
    13 Aug 2014 | 9:49 am
    Jacq was watching a rerun of Shark Tank last night with her mom and she came across Steve Gadling, who pitched his business to the Shark Tank. What was he doing? Drawing cats. Not very well, mind you. And just with paper and a Sharpie. And he wanted ten thousand dollars. Part of his pitch was a little dance, and a “song.” Watch this video: Can’t see the video? Click HereContinue Reading
  • How Do I Reach My Audience?

    Chris Brogan
    12 Aug 2014 | 5:36 pm
    People ask me that often. “How do I reach my audience?” First, I tell them gently, it’s not your audience. Second, I tell them that reach is only part of it. Once they’ve seen you, they have to care enough that they’ll take a next step. From there, it only gets more difficult. But that’s okay. Challenge is good. Let me give you some thoughts. Before You Try to “Reach Your Audience” Let’s convert that to “reach out to people who might care” or just “reach out.” But before you want to do that, you’ll want your…
  • Is It Really So Weird That I Want to Tackle the Obesity Epidemic?

    Chris Brogan
    11 Aug 2014 | 12:16 pm
    I’ve been working to support a 90 Day Health Challenge that works at two purposes: to help YOU deal with losing weight and at the same time, help kids battle obesity. Some people have asked me what THAT’s all about. Let me tell you! MOST Everyone We Know Needs To Get Healthier Continue Reading
 
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    Logic+Emotion

  • 5 Ice Bucket Envy Filled People To Avoid

    David Armano
    18 Aug 2014 | 9:20 am
    Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it seemed like the right thing to do.  Is the infamous "Ice Bucket Challenge" working? According to the New York Times, the campaign has raised over 13 million dollars compared to the 1.7 million raised last year at this time. So is there a down side? According to my social feeds—kind of. While I don't agree with them, here's a snapshot of some of the feedback I've seen in addition to the…
  • Should You Help Someone You Don't Know? Yes.

    David Armano
    14 Aug 2014 | 1:41 pm
    Meet Justin Levy.I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update on social media caught my attention and hasn't lost it since. Recently, Justin posted the following: And since then, he's undergone one of several surgeries for his shoulders which were both badly injured due to the violent nature of the seizure. To make matters even more unnerving, a brain tumor has been found and he's scheduled to have the majority of it…
  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
  • The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

    David Armano
    18 May 2014 | 6:40 pm
    "To improve is to change; to perfect is to change often"~Winston ChurchillThere are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times 2014 Innovation Report. Recently leaked, presumably in some connection with the dismissal of executive editor Jill Abramson the 91 page report has been somewhat eclipsed by the debate around Abramson. But while that story has been garnering the most attention in the media—it is the innovation report which needs to be read cover to cover by anyone whose work…
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    Spiral16

  • Network & Fans Embrace Campaign to #DontKillSeanBean

    Alan Rapp
    14 Aug 2014 | 1:12 pm
    For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make sure the actor survived the show’s first season piggybacking an existing online campaign to let Bean live through the ends of his movies. Where the original campaign may have failed (the number of his on-screen deaths is staggering) this one has a chance, that is if the show can stay on the air and…
  • The History of Hashtivism [INFOGRAPHIC]

    Alan Rapp
    6 Aug 2014 | 6:00 am
    The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) phrase can play huge dividends given visability and an engaged audience willing to spread the message. This infograpic from Infographic World takes a look back at some of the more memorable and successful hashtag activist stands. We’ve previously discussed the #CancelColbert…
  • Judging SDCC 2014 Social Media “Winners” [INFOGRAPHIC]

    Alan Rapp
    29 Jul 2014 | 12:30 pm
    Way to Blue, the PR company not the 1994 compilation album by Nick Drake, attempts to put the social media buzz of this year’s San Diego Comic-Con in perspective in the following infographic. What’s important to note before taking a closer look is that the infographic is focused entirely on volume (a useful measurement to be sure) but lacks any analytical takeaways in terms of the sentiment of the data collected. The infographic shows buzz surrounding Batman V Superman: Dawn of Justice, Game of Thrones, and the first reveal of Gal Gadot‘s Wonder Woman all clearly…
  • The Language of Doing Business

    Alan Rapp
    24 Jul 2014 | 12:40 pm
    Like them or hate them, buzzwords, corporate jargon, and marketing speak are here to stay. The terms have become common place not only in official company communications and press releases but also a brand’s various social media channels geared towards both promoting its own image and growing its consumer base. Earlier this week “Weird Al” Yankovic wrapped up eight straight days of music video releases for his new album Mandatory Fun with a video for “Mission Statement” which borrows the style of UPS’ whiteboard commercials while lampooning the language…
  • The Strength and Acquisition of Brand Advocates

    jessica.nollett
    15 Jul 2014 | 6:00 am
    In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are a few valuable lessons for other brands to learn about social media competitive intelligence, brand advocates, and how to build an army of them. And, unlike the commercial, you don’t have to physically visit customers at their homes; online is fine. 1) Listen to…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How Nano-Coatings Began and Where They Are Headed

    Damian Davila
    20 Aug 2014 | 1:11 pm
    Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid. How the Coating Works The coating is…
  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
  • California Small Businesses Poised For Growth in 2014 [Infographic]

    Damian Davila
    24 Jun 2014 | 12:00 am
    California Small Businesses Poised For Growth in 2014 Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014. In the following infographic from the California Bank and Trust provides the results from the California Small Business Survey. Some important findings are: 72% of small business owners said the rise in the minimum wage would have a neutral or positive effect on their business 53% of small businesses plan to hire new employees in 2014 63% of small businesses are expecting…
 
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    ManagingCommunities.com

  • Closing Comments Alters Your Purpose

    Patrick
    21 Aug 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Amazon Uses Purchase History to Seed Customer Questions and Answers

    Patrick
    18 Aug 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • At SXSW, We Want to Have an Advanced, High-Level Conversation About Comment Moderation

    Patrick
    14 Aug 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • I Don’t Tell People to “Grow a Thick Skin” and “Ignore the Trolls”

    Patrick
    11 Aug 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • The Quantified Value of Great Customer Experience

    Patrick
    7 Aug 2014 | 3:50 am
    Please Update Your ManagingCommunities.com RSS Feed Subscription This feed has moved to: http://feeds.managingcommunities.com/managingcommunities I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Bokardo

  • Go after feedback with a club

    bokardo
    16 Aug 2014 | 7:26 am
    Jack London, the author of The Call of the Wild, was talking about writing when he said “You can’t wait for inspiration. You have to go after it with a club.” The product design equivalent is: You can’t wait for feedback. You have to go after it with a club. If you’re waiting for feedback, you’re only going to get 5% of it…as only a tiny proportion of people reach out unsolicited. It’s the hard conversations you need to have…like with your friends who don’t want to tell you the truth, that you need to hear. Example: recently I was…
  • Customer research = secrets?

    bokardo
    12 Aug 2014 | 9:35 am
    An interesting article by Vinicius Vacanti, founder/CEO of Yipit: The Secrets Behind Many Successful Startups. In 2010 Yipit knew a secret about what was happening in the daily deals marketplace (that daily deals were exploding) and they were able to take advantage of it by creating a daily deals aggregator. What struck me about the post, however, was that the other “secrets” weren’t really secrets at all. They were simply observations about customer behavior that signaled what people were interested in. The observation that people like sharing photos was the turning point…
  • Looking for a word

    bokardo
    13 Jul 2014 | 8:06 am
    Found this great quote by Steve Jobs: “Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want…
  • The Why and How of UX

    bokardo
    11 Jul 2014 | 8:07 am
    In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”: The Why and The How of Organizations that Deliver Great Experiences They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision at the top end and incentives at the bottom end to set the right goals and drive the right processes (and hire for the right capabilities). FYI: I’m writing a new book on how to communicate your product or…
  • Customer development notes

    bokardo
    10 Jul 2014 | 4:44 am
    A great little list by Cindy Alvarez: » 10 Things I’ve Learned About Customer Development (2014). The overriding lesson in this list (and in customer research in general) is that you can’t simply trust what people say during an interview…because people being interviewed are biased to please you (or not look stupid). Instead, you must verify with previous behavior…make sure that people are indeed already doing what they say they would do. If someone says they would spend money for your product, for example, you should verify that they are indeed spending money on a…
 
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    Brian Solis

  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
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    Geek Girlfriends

  • You Can Learn Anything

    Christina
    20 Aug 2014 | 5:32 pm
      I got a great email from Sal Khan this morning. I’m a big fan of the Khan Academy (of which he is the founder (that’s a link to how he got started; a story he tells well.) It has saved my kids in school — and made up for failures in their schools —  more times than I count. I tap it when I wish I knew something. (Or when I forget how to do the math.) But that man (Sal) is on a mission to make people smart. And that, to me, seems like the best way to save the world, stop the Apocalypse, and halt the idiocracy. I think he’s kind of a super hero,…
  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
 
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    Dan Zarrella

  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
  • [New Data] Use “Quotes” and #Hashtags to Get More ReTweets

    Dan Zarrella
    14 Oct 2013 | 9:30 pm
    Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and hashtags. Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. Thanks to the large dataset, there is a 99.9% confidence interval that Tweets with hashtags get more ReTweets than…
  • Use Images on Twitter to Get More ReTweets

    Dan Zarrella
    6 Oct 2013 | 9:20 pm
    I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com). Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. On the other…
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    Emily Chang - Designer

  • long life

    Emily Chang
    16 Aug 2014 | 7:32 am
    Instagram filter used: X-Pro II View in Instagram ⇒
  • small, warm, windy

    Emily Chang
    15 Aug 2014 | 1:17 pm
    Instagram filter used: Normal View in Instagram ⇒
  • surprisingly good

    Emily Chang
    12 Aug 2014 | 1:12 pm
    Instagram filter used: Normal View in Instagram ⇒
  • friday

    Emily Chang
    8 Aug 2014 | 10:15 am
    Instagram filter used: Mayfair Photo taken at: Adobe Systems Inc. View in Instagram ⇒
  • love

    Emily Chang
    30 Jul 2014 | 1:09 pm
    Instagram filter used: Normal View in Instagram ⇒
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    Beth’s Blog

  • Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

    Beth
    21 Aug 2014 | 8:38 am
    Photo Credit: Tristan Hanson Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And so it continues to surprise me that nonprofits invest far…
  • Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies

    Beth
    20 Aug 2014 | 8:17 am
      How many of you who work for nonprofits are getting asked to “come up with an icebucket challenge” for your annual fundraising campaign?  Or maybe it’s caught your attention and you are more realistically asking, “What can we learn from the icebucket challenge apply to our year-end giving and integrating social media in fundraising?” Participating in a local or national giving day may help you work on that second question.   Most giving days also provide lots of toolkits, webinars, and other training – and it is free!   Take for example,…
  • Basic Facilitation Techniques for Nonprofits

    Beth
    20 Aug 2014 | 7:42 am
    As a trainer and now adjunct professor,  I’m constantly working on and honing these skills sets: assessment, instructional design, curriculum/materials development, presenting, facilitation, and evaluation.    There is a lot of learn and refine in each of these areas.       And that’s why I love teaching and training because it is all about the learning for both you and the participants.  Over the last 25 years I’ve been doing training,  I’ve learned different and applied different methods from either being a “student”  in a training facilitated by…
  • Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?

    Beth
    19 Aug 2014 | 6:35 am
    In the last six weeks of summer, turn on any TV news channel, NPR, or read news articles online, and there was depressing news.    The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak,  the conflict on the borders of Israel/Palestine, Iraq/ISIS,  Ferguson, and the sad passing of Robin Williams.    These are all very serious and sad world events.   So, maybe it is not too surprising that something that makes us feel good while doing good and a little silly like the ALS Ice Bucket Challenge went wild on the social networks.    (That’s the response I gave during…
  • Free E-Book: NetworkforGood Giving Day Planning Guide

    Beth
    7 Aug 2014 | 11:05 am
    Click to Download While it may be the dog days of August,  GivingTuesday 2014 kicks off on December 4th.   After spending a year facilitating a peer learning community of  Knight Foundation grantees hosting giving days, one of the most factors for success  for local no nonprofits participating is having about 6-9 months timeframe to develop a plan.      NetworkforGood to the rescue! They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. The e-book is written by Jamie McDonald, the Chief…
 
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    Soshable | Social Media Blog

  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
  • The Two Categories of Social Media Marketing Strategies

    JD Rucker
    10 Aug 2014 | 6:50 pm
    When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first. One can make an argument that there are definitely…
  • Transparency in Contact Forms Desperately Needed on Websites

    Michio Hasai
    3 Aug 2014 | 9:48 pm
    Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to receive the wrong information or to be contacted by the wrong (or even multiple) people. It has gotten to the point that contact forms in general often leave a negative taste in web surfers’ mouths. Moreover, they rarely have the right information even in the forms themselves. It’s common to be filling out a form and not have all of the…
  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
  • Businesses Need to Focus on Getting to the Point with their Advertising

    JD Rucker
    29 Jun 2014 | 4:28 pm
    There’s a saying that goes something like this: “Give me the baby. I don’t need the labor pains.” This definitely applies to modern digital marketing and advertising. It’s actually contrary to certain trends. Faster internet connection, faster mobile devices, and a resurgence of multi-step digital processes point to the concept that perhaps we don’t need to be so focused on getting to the point, but the other factors point in the other direction. Most notable of these factors would be the fact that people have been forced to jump through hoops in the past…
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    Brains on Fire

  • Brains on Fire Ranks Among Top 100 Agencies for Social Presence

    Amy Taylor
    21 Aug 2014 | 7:42 am
    At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. A big thank you to all of you who have taken the time to share your thoughts, insights, questions, likes and love with us over the years. We wouldn’t be here without you. The post Brains on Fire Ranks Among Top 100 Agencies for Social Presence appeared first on Brains on…
  • Do something positive.

    Robbin Phillips
    18 Aug 2014 | 6:14 am
    Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we…
  • Friday Fotos | Edition 22

    Amy Taylor
    15 Aug 2014 | 9:42 am
     Is it cold in here or is it just Ram? Keeping it real. A beautiful day in the neighborhood. Happy birthday, Amy! The post Friday Fotos | Edition 22 appeared first on Brains on Fire.
  • 6 Brands Killing It On Instagram

    Amy Taylor
    13 Aug 2014 | 8:00 am
    A wise person once said, “Don’t use two words where one will do.” Thanks to Instagram, that age-old grain of wisdom seems to be undergoing a revamp, and now advises: “Don’t use words where a picture will do.” Brands know that Instagram is where the action is, but many are struggling to figure out how to make it relevant to their brand. Sitting squarely at the intersection of artistic expression, inspiration, information and celebration, it’s the place to be. But where to begin? Read on for a few examples of brands that are doing Instagram…
  • Friday Fotos | Edition 21

    Amy Taylor
    8 Aug 2014 | 8:31 am
     We like big post-its and we cannot lie.  Farewell, empty lot. Hello, Embassy Suites.  Our CCO (Chief Canine Officer), Lu.  Taking time out to enjoy the explosions. Another lovely day in #yeahTHATgreenville (client) The post Friday Fotos | Edition 21 appeared first on Brains on Fire.
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    Life, Inspired

  • Be Kind To Your Creative Self

    Shai Coggins
    15 Aug 2014 | 2:09 am
    “Stop being too critical of your creative efforts. Be your own best friend and fan. Love what you do – no matter how imperfect. The kinder you are to yourself, the more you will create. The more you create, the better you’ll be.” These words started running around in my mind today as I was doing my sketch of the day (see photo above). I think they came from weeks of developing a daily sketching habit and taking part in Sketchbook Skool. You see, ever since Day One of Italy last 13th June, I have carried a sketchbook with me and did at least one sketch a day. I never stopped sketching…
  • Life, Inspired

    Shai Coggins
    7 Aug 2014 | 4:18 am
    Well, hello new header and blog title! After 15 years of blogging (fourteen here, at ShaiCoggins.com), you’d think I’d have it all figured out by now. Truth is: I can never keep this blog the same way as when I first started. Or, when I decided to change it the first time. Or the second. And so forth. How can I? I’m not exactly the same person as I was when I first started blogging. A couple of years ago, I renamed this blog back to just being ShaiCoggins.com. I kept it at that way because I wasn’t quite sure that the previous name I gave it still fit. Before renaming…
  • On Blogging, Holidays, and Procrastination

    Shai Coggins
    1 Aug 2014 | 3:39 am
    Ah, Roma. Italy just feels like a dream now that I’ve been back in Australia for a month. Many times, over the last few weeks, I’ve attempted to write something here to record the memories from that trip here on this blog. But, words fail me. With hundreds of photos (and I’m not even exaggerating!), dozens of sketches, and several stories to share, I find myself overwhelmed. And, I keep asking myself: How do I synthesise the trip in a way that I don’t end up with a giant blog post that no one would care about? I didn’t have an answer, so I keep putting it off.
  • Travel Sketching Kit

    Shai Coggins
    9 Jun 2014 | 8:18 pm
    Who knew that one of the most time-consuming parts of preparing for my upcoming trip to Italy is figuring out what would go into my travel sketching kit? When you’re an art supplies hoarder like I am, it’s a bit of a challenge to figure out which ones are ‘essential art stuff’ and which ones can be left back at the home studio. I mean, sure,  I’ve taken sketching supplies before in my travels. In fact, I don’t really remember travelling anywhere without at least a sketchpad and a pen and/or pencil. But, I’ve never been on an ART TRIP before. As in, a trip specifically for art…
  • 8 Things For A Belated May Check-In

    Shai Coggins
    4 Jun 2014 | 4:13 am
    When I’m having trouble getting back to blogging due to a long absence, I find that I can often ease back into it through lists. So, here’s my list of the moment. 1. May means a dry spell when it comes to personal projects and social media use. I haven’t been keeping up with Project Life, Documented Life, and The Year of the Fairy Tale Art Classes. Even my Facebook, Twitter, Instagram, and other social platforms look a bit sparse. Needless to say,  I haven’t blogged much either. Just didn’t have much time and energy for all these things, what with work and…
 
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    Social media marketing

  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
  • Pinterest For Business

    7 Aug 2013 | 12:44 pm
    Pinterest is not a new topic, every one knows that how it use and help to grow up business. But if some one not familiar about pinterest and its use, then I think this post will help a lot. In this post I can tell you what is Pinterest and how it use personally and business purpose.Pinterest is the collection of thinks, images, items, products and web links throughout the web. Here we find every kind of new or old products, images etc.How we use Pinterest for BusinessPinterest is the best platform for business. Business owner's can generates million for visitor form pinterest. I can tell you…
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    Ignite Social Media

  • Twitter Reviews Policies as “YO” Learns New Words | Social You Should Know

    John Andrews
    16 Aug 2014 | 8:00 am
    Yo Increases Its Vocabulary The zero character communication platform, Yo, added functionality to the app this week enabling users to add links and hashtags to messages. Many brands are already leveraging Yo to provide services for customers, such as FedEx, which will Yo you when your package is ready. A complete list is available here. Twitter Looks into Renovating User-Protection Policies After Celebrity Death By now the unfortunate news of Robin Williams passing has begun to sink in, but what’s become even more disturbing is the abuse his daughter has been receiving on her personal…
  • Help, I Need a New Lawn Mower – The New Consumer Path to Purchase.

    John Andrews
    15 Aug 2014 | 8:23 am
    In my families recent moved from Arkansas to Raleigh, we left our trusty Toro push mower behind. It had given us 10 years of lawn maintenance greatness at our Raleigh home (¼ acre of manicured grass) and at our Arkansas home (1+ acres of “needs lots of help”). Our new home in Raleigh has a nice postage stamp of grass that needs some regular attention. Having a lawn service handle this for us would be $30 -$50 so investing in a mower would not take long to pay for itself. Since it’s been over 10 years since I purchased a mower, I wanted to educate myself on mowers, features, pricing…
  • Facebook Bans Like-Gates, Snapchat Pitches Marketers | Social You Should Know

    Jim Tobin
    9 Aug 2014 | 8:00 am
    Facebook Bans Incentivized Likes In their latest attack on marketers Facebook has banned incentivized likes. Stating in its recent blog that the move is “to ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.” Artificial incentives apparently include special offers and exclusive content created by brands. These types of content are commonly listed among the top reasons…
  • Facebook Bites the Hand that Feeds – Again

    John Patterson
    8 Aug 2014 | 10:19 am
    Facebook has added a ban on incentivizing likes to its continued war on marketers. Add this to spiraling reach and an algorithm that at this point requires witchcraft (or a massive ad spend) to deliver content effectively for brands and you've got an ad supported network that hates advertisers.  Sound like a strategic mistake? That’s because it is. I am not giving carte blanche to marketers to fill our News Feeds with banner ads or garbage content, but quality content from brands should be served to users in a natural and organic way. If you like a page you should see content from that…
  • 10 Twitter Tips you Can Learn from North Carolina Food Trucks

    Craig Carter
    7 Aug 2014 | 9:51 am
    Although I'm considerably biased, the North Carolina food trucks scene around the Triangle is one of the best. I figured I'd combine my two loves of social media and food trucks into one blog post. Here are 10 North Carolina food trucks (in alphabetical order) you should follow on Twitter along with 10 social media best practices: 1. American Meltdown One of my favorite things about social media is how easy it is to share content, not only within platforms but across them. American Meltdown received a lovely compliment from one of its fans on Facebook. Being the savvy social media users…
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    Technosailor.com

  • Bad Job Board Titles

    Aaron Brazell
    25 Jul 2014 | 6:43 am
    Human Resources personnel. You gotta love ‘em. They’re the people who make sure you get paid every week, or biweekly or however often you get paid. They’re the ones who you talk to when you have a complaint about another employee. HR personnel are also, generally, responsible for posting job reqs. If you go to […]
  • Entrepreneurial Priorities if You Don’t Want to Despise Yourself at Age 80

    Aaron Brazell
    2 Jun 2014 | 8:57 am
    With the exception of a general, “We’re hiring” post a few days ago, my site has been largely neglected for the past year. It’s not that I don’t want to write. I do. And it’s not like I don’t have things to say because, if you know me, I do. I really do. And it’s […]
  • Looking for a Top Notch WordPress/PHP Developer

    Aaron Brazell
    21 May 2014 | 3:12 pm
    If you’re in Baltimore and are a developer, or if you are in Baltimore and know someone who is a developer… Heck, if you’re in DC and are a developer or know a developer, we need you. (You can be to work in under an hour on the MARC train).Some of you know what I […]
  • 9 Years of Blogging: Lessons from the Trenches

    Aaron Brazell
    20 May 2013 | 11:46 am
    It is May 20 today and that means two things. First, it’s the 5 year birthday of this handsome boy. Without a doubt, his day will be filled with belly rubs and snacks… as it should be. But secondly, this is my 9th anniversary of blogging. It’s also the 9th anniversary of me installing WordPress […]
  • I hate social networking

    Aaron Brazell
    1 May 2013 | 5:21 pm
    I hate social networking. I despise it. All of it. For me it’s a tool (like me, some would say). “But, Aaron. You have 1500 friends on Facebook and nearly 10,000 on Twitter. You’re lying.” Oh but I’m not. I used to love social networking. I used to travel to conferences where other social media […]
 
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    Marketing Roadmaps

  • Blogger Compensation: How Much is a Sponsored Post Worth?

    Susan Getgood
    6 Aug 2014 | 12:12 pm
    Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many things have changed in the social media landscape since July 2005. But a constant, at least in my little corner, is that social media offers consumers an opportunity to have a voice about the products and services they buy. To…
  • A practical definition of content marketing

    Susan Getgood
    8 Jun 2014 | 7:28 pm
    Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about it as there are marketing pundits on the interwebs. Far be it from me to back away from a challenge. Linguistically, content marketing simply is using “content” to market products and services. But what exactly is…
  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

    Susan Getgood
    23 Feb 2014 | 3:10 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service and acceptable use policies of the social platforms commonly used in sponsored programs. The good news is: I love it so you don’t have to Recently (1/31/2014),  Pinterest changed its Acceptable Use Policy (AUP) to explicitly…
  • Shining a Light on the Native Advertising Debate

    Susan Getgood
    20 Jan 2014 | 2:46 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In December, the FTC held a workshop on Native Advertising,  the practice of embedding/including advertising messages in editorial spaces. Prompted by concerns that publishers are not disclosing sufficient information to consumers, the workshop was mostly focused on native advertising on publishers’ sites and portals. Although there are some implications for sponsored…
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    @KokaSexton | Social Selling Expert | Social Marketing

  • The Era of Social Selling Starts Now.

    Koka Sexton
    6 Aug 2014 | 12:17 pm
    There have been a few defining moments in my career but none as important as last week when the new LinkedIn Sales Navigator was launched. The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. It seems like a lifetime ago but I remember the dark ages of sales. One of my first sales jobs had me at a desk with the yellow pages for Indianapolis Indiana. My job was to call every…
  • It was an Epic Social Selling SalesforceLive Broadcast

    Koka Sexton
    24 Jul 2014 | 7:21 pm
    Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit. I had a blast! The entire discussion was very engaging and we took a few questions from the social stream. Thank you all for watching, we are waiting on the final numbers but I was told we had over…
  • The Evolution of Social Selling

    Koka Sexton
    22 Jul 2014 | 11:11 am
    The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape.  A brief history of sales The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. Each with their own resources they would use to exchange for other resources. It was a trying process that would sometimes require long journeys across land and sea. This person to person contact built strong relationships,…
  • Should Sales Professionals Be Blogging?

    Koka Sexton
    17 Jul 2014 | 6:17 am
    A very interesting discussion happened recently on Twitter with Lee Odden the CEO of TopRank, Shawn Karol Sandy the Chief Revenue Officer of the Selling Agency, and I around the topic of sales people blogging. I first wrote about this topic in 2011 with enthusiasm. Over the years I have adjusted my belief that not all reps should be blogging. Truth is that most sales professionals are much better at verbal communication skills than written. That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business,…
  • Social Selling Video Series with Joanne Black.

    Koka Sexton
    8 Jul 2014 | 6:03 am
    I had the privilege of bringing in author and referral selling expert Joanne black to the LinkedIn studio to discuss her new book “Pick up the DAMN phone”, social selling and how LinkedIn can be used to make referral selling more effective. In this video series I get to ask Joanne Black a series of questions broken up into clips for easy digestion. SocialTalk: Joanne Black’s new book “Pick up the damn phone” SocialTalk: Social Selling with Joanne Black – Sales and Marketing  SocialTalk: What are the best ways for sales professionals to be social?
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    MarketingProfs: Marketing Opinions

  • Baker's Dozen: My 13 Favorite Episodes of the Marketing Smarts Podcast

    21 Aug 2014 | 7:00 am
    Marketing Smarts podcast host Kerry O'Shea Gorgone boxes up a baker's dozen of her favorite episodes to date and reasons why you should give them a listen. Read the full article at MarketingProfs
  • The Seven Deadly Sins of Marketing Automation

    20 Aug 2014 | 7:00 am
    Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term--and failure in the long term. Read the full article at MarketingProfs
  • Why You Need to Stop Avoiding Google+

    19 Aug 2014 | 7:00 am
    I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's time. Read the full article at MarketingProfs
  • Five Ways Color Affects Brand Development

    18 Aug 2014 | 7:00 am
    Color applied right to a product or an entity can be a highly influential tool for marketing success. Here's why. Read the full article at MarketingProfs
  • Do You Know Where All Your Sales Are Coming From?

    15 Aug 2014 | 7:00 am
    Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that contributed to it. Read the full article at MarketingProfs
 
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    Digital Trends

  • T-Mobile gives unlimited data to T-Mobile customers who refer Sprint customers

    Williams Pelegrin
    21 Aug 2014 | 3:23 pm
    T-Mobile announced a new promotion that offers its Simple Choice customers one year of free unlimited LTE if they can coax people from other carriers, primarily Sprint, to jump ship. The post T-Mobile gives unlimited data to T-Mobile customers who refer Sprint customers appeared first on Digital Trends.
  • GE’s latest smartphone-savvy ranges notify you with lights, monitor your meat

    Drew Prindle
    21 Aug 2014 | 3:19 pm
    GE has just pulled the curtain back on not one, but three new freestanding ranges -- all of which can be controlled from afar via an accompanying mobile app The post GE’s latest smartphone-savvy ranges notify you with lights, monitor your meat appeared first on Digital Trends.
  • High tech, low price: Most tech-savvy cars under $30,000

    Stephen Edelstein
    21 Aug 2014 | 3:15 pm
    Tech doesn't have to be expensive. Even mainstream models from the likes of Ford, Chevrolet, and Toyota can be had with the latest digital features to keep you connected while driving. The post High tech, low price: Most tech-savvy cars under $30,000 appeared first on Digital Trends.
  • How to delete cookies in Chrome, Firefox, Safari, and IE

    Aaron Liu
    21 Aug 2014 | 2:48 pm
    Cookies can track your browsing, and much more. Here's how you can delete them. The post How to delete cookies in Chrome, Firefox, Safari, and IE appeared first on Digital Trends.
  • Best free recording software for Windows and Mac

    Aaron Liu
    21 Aug 2014 | 2:39 pm
    Believe it or not, the premium Pro Tools is not the only digital audio workstation worth your time. Check out some of our picks for the best free recording software, whether you're looking for a lightweight program for splicing audio clips or adding effects. The post Best free recording software for Windows and Mac appeared first on Digital Trends.
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    Janet Fouts

  • Are you using old skool strategies with new media tools?

    fouts
    18 Aug 2014 | 1:13 pm
    Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. The social media team responded quickly to direct me to the right person to solve my problem. They connected a human to…
  • A Hard Social Media Lesson for Hoteliers

    fouts
    6 Aug 2014 | 5:07 pm
    If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties. Guests are notified through the website that ” If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500. fine for each negative…
  • What whitewater rafting taught me about social business

    fouts
    28 Jul 2014 | 6:00 pm
    Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our brains. I live in a world that is constantly buzzing with alerts, updates and stories I just HAVE to listen to. It’s my job for the most part and I love it, my phone is within 3 feet 24/7 and I look at it on average every 4 minutes (yes, somebody timed it). So two days on the…
  • The Not-So Secret Guide to Twitter Lists

    fouts
    16 Jul 2014 | 10:01 pm
    What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. Why make lists? You know how people complain about how noisy…
  • Hashtags, the Good the Bad, the Oh So Ugly

    fouts
    7 Jul 2014 | 10:04 pm
    It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. I stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Probably the most recent oops was #AskThicke which was intended to be a Twitter style Q&A but quickly became a platform to call him out about misogyny, divorce, his hair…
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    SocialTimes

  • LinkedIn SVP of Product Is Abruptly Leaving

    Mona Zhang
    21 Aug 2014 | 2:32 pm
    Deep Nishar, LinkedIn’s SVP of products and user experience, is leaving the company, reports Kara Swisher of Recode. He’ll continue in his role until early October, and will likely “be pursuing a CEO job,” wrote Swisher. Nishar has been with the company for almost six years, working on “product management, data science, user experience, web development, business development and online sales,” according to his LinkedIn profile. Prior to joining the company, he was senior director of product, Asia-Pacific, for Google. No word yet on what CEO job he is…
  • Facebook Pages Don’t Foster Much Engagement or Interaction [Infographic]

    Kimberlee Morrison
    21 Aug 2014 | 2:20 pm
    Facebook pages often seem to have very low engagement and interaction. According to new data from social media analytics firm Quintly, this may not be all that uncommon. Quintly compared interaction between pages of various sizes, their relative like rates, and how the pages performed in July 2014 to how they performed in July 2013. The data is compiled into the infographic below. Interaction is largely limited to likes, comments and shares on Facebook. Across all tiers of pages, from those with one to 1,000 fans to those with 10 million-plus fans, likes make up the majority of interaction.
  • ‘Truth’ Enables Users to Send Anonymous Text Messages

    Kimberlee Morrison
    21 Aug 2014 | 1:23 pm
    Anonymous sharing services have become the social media darlings of 2014. There are a handful of startups like Secret that have raked in investment funding and received high valuations. Users are always on the lookout for new anonymous tools, though. And since the collapse of a service that allowed people to shame Instagram users anonymously, an anonymous texting tool — Truth — has emerged. Truth is an iOS app that allows users to anonymously send text messages to their contacts. After sending a message, the other party can respond, but to an owl avatar to maintain anonymity. The…
  • How Social Media Became the Engine for Information on #Ferguson

    Kimberlee Morrison
    21 Aug 2014 | 11:57 am
    This image is unreal. Cops in #Ferguson dressed & armed for war, confronting a lone protestor http://t.co/yFqUtwkrjC pic.twitter.com/htQ1OjGjVr — Frank Matt (@fxmatt4) August 12, 2014 On August 9th, Michael Brown was shot and killed in Ferguson, Mo. According to eyewitness reports, Brown was unarmed and shot by a police officer. In the days and weeks since, the Ferguson community has erupted in protests — with social media becoming an engine for related news and information. One of the eyewitnesses live-tweeted the shooting. When journalists went to Ferguson to cover the story…
  • Instagram for Beginners (or How to Abuse Hashtags)

    Phi Tran
    21 Aug 2014 | 9:25 am
    When following your friend or favorite Instagram photographer, you might be unfortunate enough to have a user who tends to write long captions using nothing but hashtags. It may look a bit like this: #beautiful #cute #picstitch #fashion #love #summer #food #tbt #igers #jj #follow #girl #instamood #instagramhub #me #happy #webstagram #tflers #instadaily #sun #iphoneonly #sky #iphonesia #instagood #tagsforlikes #bestoftheday #nofilter #tweegram #picoftheday #photooftheday That list was automatically generated from top-hastags.com — a site dedicated to helping Instagram users fill their…
 
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • How to use Pinterest Messages on your desktop or mobile device

    Krishna De
    7 Aug 2014 | 6:12 am
    For some time it has been possible to send Pins to people you know on Pinterest or even by email. However now Pinterest has introduced a new feature where you can create a conversation around specific content – be that a Board or a Pin, using Pinterest Messages – read the announcement here. The introduction of Pinterest Messages extends the previously released ‘Send’ feature. Pinterest has to-date been a difficult platform to build relationships on, with the only option being to leave comments on Pins or find the person through their social links on their Pinterest…
  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
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    Techipedia | Tamar Weinberg

  • If You Don’t Have Thick Skin, Get Off the Internet.

    Tamar Weinberg
    18 Aug 2014 | 5:20 am
    Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling. If you’re controversial, someone else will have another opinion and unfriend you. Happiness (without ego) is the only way to maintain good friendships, and usually, doesn’t impart negative judgments. Let’s dig into the second item there: controversy. As of late, there’s been a pretty big trend…
  • How to Be Truly Efficient with Your Time at Work and at Play

    Tamar Weinberg
    5 Aug 2014 | 5:20 am
    While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. Recently, I formed an alliance with someone some of you probably know. Together, we’re teaching tactics that will make you more efficient with your life and your business. If that is…
  • How Social Media Has Become a Tool For Clinical Research

    Guest Author
    7 Apr 2014 | 11:07 am
    The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics Drive more pre-qualified patient referrals Reduce overall costs A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. These e-patients represent a still largely untapped population of potential participants. Further surveys have…
  • A Mobile Marketing Strategy That Helps First, Sells Second

    Guest Author
    11 Jul 2013 | 6:00 am
    This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?” The key question moving forward is “how valuable are your apps?” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies…
  • The Ultimate Guide to Search Retargeting, Part 2

    Guest Author
    25 Apr 2013 | 5:22 am
    This is a guest post by Ben Plomion.  In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting. In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Level 1:…
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    Stay N Alive

  • The Facebook Fraudster's New Strategy: Friend, Fraud, then Forget - How to Protect Yourself

    11 Aug 2014 | 10:10 am
    A common Facebook social engineering or fraud tactic is to pick someone with friends you want to target, copy their Facebook profile entirely, and then start friending their friends one by one, until your new profile looks completely authentic. In the past, it was easy to get rid of these fraudsters by just reporting their account (click on the "..." in the upper-right of their profile, and then click "report"). But they've gotten smarter. Once the fraudsters realize you're onto them they now block you, and you can't access that account to report them any more - this is a flaw in Facebook's…
  • How to Protect Your Online Social Media Presence Using Facebook Business Manager

    4 Aug 2014 | 2:56 pm
    Facebook's recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With just a few clicks you can know exactly who has access to your Facebook Pages and Ad accounts, and remove that access within just a click. As an agency, this is a dream come true! But there's one element of security marketers and businesses need to be aware of, and it could compromise their entire Business Manager access if they're…
  • I'm Writing Minecraft For Dummies, and This Time it's a Family Affair

    2 Jun 2014 | 12:04 am
    Hi, my name is Jesse Stay - I'm writing Minecraft For Dummies and Minecraft Recipes For Dummies, and yes, I'm officially crazy (but loving it!). I guess you could say I'm now addicted to writing books.When I first started writing my first book, I'm on Facebook--Now What??? with Jason Alba, I thought I was crazy. Then, I started writing FBML Essentials, and I thought I was even crazier. I then wrote Facebook Application Development For Dummies, then Google+ For Dummies, and following that Google+ Marketing For Dummies. We did a Second Edition of I'm on Facebook--Now What???, this time…
  • Ford's Future Competition Won't be Cars - It Will be Software

    28 May 2014 | 1:19 am
    Google gave us a peek into its future and vision today as it announced, and showcased new, Google-designed cars that are built entirely for driving on their own, without humans. The future indicates, to me not that Google is building its own cars as one would expect to be competition with companies such as Ford, Chevy, Toyota, and others, but that Google is sticking to its core strength and vision - software that makes the world more openly available to everyone. The future, my friends, for the automobile industry isn't cars - it's in software that gets you from one place to another - it's…
  • Growth Hacking: How to Know Who Has Viewed Your Facebook Profile

    2 Jan 2014 | 1:06 pm
    I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at facebook.com/stay - not to be confused with a business page). It turns out that you can also use this to not just target ads to, but learn about the subscribers of those profiles as well. For instance, I can tell the approximate salary ranges of my followers on Facebook. Let me share how.If you go to my previous article on the topic, I show you how to create a list of the subscribers of a…
 
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    Quick Online Tips

  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
  • How to Load Disqus Comments on Click with jQuery

    P. Chandra
    10 Aug 2014 | 9:51 pm
    How to load Disqus comment on click and on demand using jQuery? You might want to increase page speed or hide comments to save space to display other interactive elements to... Read more Read full original article at How to Load Disqus Comments on Click with jQuery©2014 QuickOnlineTips. All Rights Reserved.
  • How to Track Adjusted Bounce Rate in Universal Google Analytics

    P. Chandra
    5 Aug 2014 | 7:51 am
    How can you track adjusted bounce rate in the new Universal Analytics by Google Analytics. ABR is short for adjusted bounce rate and is a recommended solution by Google to... Read more Read full original article at How to Track Adjusted Bounce Rate in Universal Google Analytics©2014 QuickOnlineTips. All Rights Reserved.
  • Exclusive .CEO Domain Name for Leaders

    P. Chandra
    29 Jul 2014 | 12:57 am
    .CEO domain name is what will separate leaders from others. This new domain name promises the best identity domain name on the web for leaders and top executives of companies.... Read more Read full original article at Exclusive .CEO Domain Name for Leaders©2014 QuickOnlineTips. All Rights Reserved.
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    Web Strategy by Jeremiah

  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
  • Crowdfunding is the Highest Form of Loyalty: Shared Destiny

    jeremiah_owyang
    28 Jul 2014 | 6:12 am
    Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, but only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and other crowdfunding platforms for the tech savvy, but what does it mean to corporate product development and marketing strategy? Today’s crowdfunding projects include a panoply of products that never make it to the shelves. I jokingly refer to this as “this decade’s home shopping…
  • Collaborative Economy Markets: Platforms, Providers, and Partakers

    jeremiah_owyang
    11 Jul 2014 | 7:51 am
    Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine…
  • Why Investors are in Love with the Collaborative Economy

    jeremiah_owyang
    3 Jul 2014 | 12:43 pm
    Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work…
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    Professional Blog - Chris Saad

  • The Tyranny of Choice

    Chris Saad
    14 Aug 2014 | 10:02 am
    For the longest time I was all about Choice. Give users flexibility, power, choice I'd say. Open ecosystems create opportunities for innovation I'd say.I've recently changed my mind. At least when it comes to the first few stages of creating a new product/company/opportunity.It seems that the number of people with any taste and tenacity is quite small and the opportunity (especially when you're just getting started) is not about consumer choice but about product choices. Creating great Product is all about making hard, opinionated choices based on best practices, intentionality and…
  • Some suggestions for Google's Social Product Strategy`

    Chris Saad
    20 Jun 2014 | 11:33 pm
    Photo Credit: http://photos.jdhancock.com/photo/2011-09-11-232435-relationship.html While Facebook struggles to unbundle it's vertically integrated social network into simplistic mobile apps, Google already has a collection of discrete and powerful apps that millions of active users love every day. Gmail, Calendar, Drive, Groups etc are all products that enjoy a level of deep usage that provides a strong foundation for social. Why push users to adopt a stand alone social network called Google+?While the devil is obviously in the details, here's some of the high level things I'd do if I…
  • How Apple might compete with Google on Search

    Chris Saad
    8 Jun 2014 | 6:08 pm
    Thought experiment.Yesterday I tweeted lamenting the fact that a report shows we now search more within Apps than Google/Web Search...Well....Notice that on iOS 'Search' is branded 'Spotlight Search'.Notice the new 'Continuity' Features on iOS 8 and OSX Yosemite that involve lots of cross iOS/OSX interactionsNotice the SMS Syncing between iMessage and DesktopNotice deep spotlight search on the OSX - showing content within an App in the search results (like recent documents etc)Apple has clearly shown they want to disintermediate Google by turning every search box on an Apple device (iOS or…
  • The challenge of developing Open Standards

    Chris Saad
    26 Apr 2014 | 10:09 am
    A lifetime ago I created something called the DataPortability Project and, separately, proposed my own standard called APML. I also co-authored the Backplane standard. The first two were not very successful in achieving their mission. The latter is currently enjoying a medium amount of success.During these experiences, and while observing other standards efforts (particularly in the social media and web space), I've come to be quite jaded about the Standards processI still believe deeply in the vision of Open Standards. A world where independent parties can interoperate with each other…
  • Confessions of a Startup Founder trying to get Press...

    Chris Saad
    18 Mar 2014 | 4:37 pm
    I just read a great post by Bekah Grant about the pain and suffering that tech bloggers go through dealing with the continuous onslaught of startup founders trying to get press for their startups.I thought it might be fun to give the startup founder point of view so we can each understand each other's world a little better.IMPORTANT DISCLAIMERFirst let me say that many of my close friends are tech journalists/bloggers both past and present. I know (second hand) many of the frustrations they go through every day trying to do their best to stay on top of the stream of news, balancing priorities…
 
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    Des Walsh

  • Why I Write – Then and Now

    Des Walsh
    10 Aug 2014 | 7:40 pm
    My good friend Toby Bloomberg went along with an invitation to play along on an ‘old fashioned’ blog meme or blog hop. As Toby says in her post Why I Write – Blog Hop “Old Fashion” Meme, blog memes were popular before blogs were social media. Those were the days my friends etc. I’m not sure who started this particular meme, but Toby referenced Susan Foster, whose contribution to the meme is, appropriately for the master coach she is, Conscious Leadership: Why I Write. So then Toby asked me and a couple other friends and colleagues to join in and we said yes…
  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
  • Business Blogging Favored by Marketers

    Des Walsh
    3 Jun 2014 | 3:45 pm
    An Eye-opener on Attitudes to Business Blogging Here’s a paradox. When I speak to business owners about incorporating a blog or blogs in their social media strategy the response is, at best, polite but unengaged listening. That contrasts with the often quite animated discussions I get into about Facebook, Twitter and even LinkedIn (rarely YouTube, Google+ or Pinterest, Instagram etc). But according to Michael Stelzner’s recently released Social Media Marketing Industry Report 2014, blogging holds the top spot for future social media marketing plans. More so for B2B companies but…
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    Zac Johnson

  • 4 Inspirational Six Figure Blogging Success Stories

    Zac Johnson
    21 Aug 2014 | 9:50 am
    As both an entrepreneur and blogger, I can truly appreciate what it takes to be a successful blogger and make that leap from “blogger” to “six figure blogger”. Through the launch of my Rise of the Entrepreneur podcast, I’ve been able to talk with some of my close business friends and build some new connections and introductions along the way. No matter who I am talking with on the show, the end result is always the same — amazing content and people opening up about how they got to where they are today. With that said, today I am highlighting four…
  • 10 Awesome Plastic Business Card Designs

    Zac Johnson
    20 Aug 2014 | 9:11 am
    I love business cards. Instead of just being a little piece of paper that you hand to someone, it’s also your first and last impression. It’s what someone receives when they first meet you, and then what they see after they’ve met with you at a conference or event. Your business card is definitely more than just your email and contact info… and if you aren’t going to make it outstanding enough to be a conversation piece, you might as well not even have one at all! Thanks to the power of the internet it’s now easier than ever to make your business card stand…
  • ROTE 029: Adam Dicker and How to Buy & Sell Domains

    Zac Johnson
    19 Aug 2014 | 9:12 am
    The business of buying and selling domains names seems like a very attractive one. Where else could you quickly turn a $10 investment into thousands of dollars… and sometimes even millions! The concept of buying a brand new domain name through a domain registrar for the low price of registration and flipping it for quick cash is rare, yet it still happens on a daily. What’s more unique and important is knowing how to find these domains before they become of interest to others. Just think about it… thousands of domains are being registered this very moment and another 60,000…
  • Podcast Movement – My Time at the Conference for Podcasters

    Zac Johnson
    18 Aug 2014 | 2:07 pm
    When I look back at the past 18 years, so much has changed with the landscape of the internet. From attending my first conference back in 2000 when I flew across the country with my dad and took a week off of high school to attend Commission Junction University in San Diego, to seeing the massive amount of internet conferences held today, it’s been quite the journey. With time comes changes, and when you throw business into the mix… then you have adaptation. If you don’t adapt with the changes around you, then you will surely fair. From my start in affiliate marketing in…
  • ROTE 028: Daniel Scocco Shares His Daily Blog Tips

    Zac Johnson
    14 Aug 2014 | 11:20 am
    The dream of traveling the world and running your own business that many of us not only wish for… but many of us have also accomplished. Through the use of the internet, you have no limitations when it comes to potential, success and where you can work from. Sometimes it’s troubling just to think about why some of us currently live where we do — especially when you factor in the costs of living and how we could live like kings in other countries! Whether it’s through blogging, affiliate marketing or even designing your own web and mobile based applications… the…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Objectives For Creating Videos

    Chad Barr
    20 Aug 2014 | 2:01 pm
    Issue No. 85 August 20, 2014 Raising the Barr Weekly Memo: Objectives For Creating Videos Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Videos are a powerful tool to communicate your ideas and messages to your current and future clients. I see videos as one of the critical paths to achieve and rule your thought leadership space. Here are the top objectives…
  • Raising the Barr Weekly Memo: 3 Biggest Mistakes

    Chad Barr
    13 Aug 2014 | 1:25 pm
    Issue No. 84 August 13, 2014 Raising the Barr Weekly Memo: 3 Biggest Mistakes Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: A client of mine just asked me what are the top three mistakes I observe that prevent elite business owners from reaching a higher level of success. Here they are: Poor strategy and lack of marketing blueprint. The problem here is the…
  • Raising the Barr Weekly Memo: Where Is Your Business Coming From?

    Chad Barr
    6 Aug 2014 | 1:56 pm
    Issue No. 83 August 6, 2014 Raising the Barr Weekly Memo: Where Is Your Business Coming From? Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I’ve been fortunate to frequently receive global inquiries for new business that eventually become clients of ours. Here is one I just received this week from Nigeria: “Chad, I have just finished reading Million…
  • Raising the Barr Weekly Memo: Finding The Balance

    Chad Barr
    30 Jul 2014 | 5:10 pm
    Issue No. 82 July 30, 2014 Raising the Barr Weekly Memo: Finding The Balance Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I love obtaining new gadgets and technologies as much as I love inventing and creating new offerings for us and for our clients. I find similar passion exists among most of my clients as well. But let me ask you this question: When reviewing…
  • Raising the Barr Weekly Memo: Web Presence Myths

    Chad Barr
    23 Jul 2014 | 2:20 pm
    Issue No. 81 July 23, 2014 Raising the Barr Weekly Memo: Web Presence Myths Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Here are the top myths I hear and see when it comes to your web presence: It’s all about the traffic. Getting thousands of visits per day from irrelevant individuals is meaningless and worthless. The key is to create credibility to attract…
 
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    @andrewchen

  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
  • New data shows up to 60% of users opt-out of push notifications (Guest Post)

    Shannon Levis
    6 Aug 2014 | 10:42 am
    [Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick that's compiled a treasure trove of data about push notifications. Today, in an article authored by Shannon and Alli of the Kahuna team, they share some of what they know about why people turn off push notifications.] Why 60% of your users opt-out of push notifications, and what to do about…
  • Why aren’t App Constellations working? (Guest Post)

    Andrew Chen
    4 Aug 2014 | 10:00 am
    [Recently, I read this roundup of perspectives on "App Constellations" on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Thanks to the authors below for sharing their opinions on this new approach. -Andrew] Fred Wilson recently coined the term ‘App Constellations‘ to describe what he was seeing in the mobile app ecosystem with respect to distribution. Over the past few months, mobile companies have continued with this strategy, the idea being…
  • There’s only a few ways to scale user growth, and here’s the list

    Andrew Chen
    8 Jul 2014 | 3:27 pm
    Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. If your users give you money, then you can buy users…
  • Lessons learned adding messaging to a notes app (Guest Post)

    Alex Schiff
    1 Jul 2014 | 11:03 am
    [Today we have a guest post from Alex Schiff, who's a co-founder and CEO of Fetchnotes, which makes simple, smart tools that help people work together and get things done. Fetchnotes graduated from Techstars Boston in November 2012, and is currently a team of 5 in Cambridge, Massachusetts. -Andrew] Alex Schiff, CEO of Fetchnotes: There’s a big craze in messaging right now, and everyone seems to be trying to integrate some form of it into their product. Having learned that people who shared notes were way more likely to build a habit with Fetchnotes, we definitely caught the bug in our last…
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    brandflakesforbreakfast

  • nyc bodega cats tell their stories

    21 Aug 2014 | 5:24 am
    The internet has a special place for cats. Some play the keyboard, others end up a gifs on reddit. These cats that live in bodegas in New York City are here to tell you all about their lives in the city. It isn't a funny cat video that you'll share with all your friends, but it is a series that will having you watch the next one, and the next one, until you forget that cats are soulless, opportunistic creatures. It's not "playing" when there is bleeding. Just saying.
  • mediocre selfies wanted

    21 Aug 2014 | 5:07 am
    Do you have a phone filled with uninspired photos from your weekend at the shore, or an SD card filled with thousands of images you would never post to your Facebook wall because they are just okay? Well, New Castle Brown Ale wants them so they can photoshop them into an ad for their brew. What are some of the things you can expect them to do with your photo? How about replace your leg with a bottle. Now you are a pirate with a bottle leg. Congratulations, you made the best decision ever.
  • buy your next car... on twitter

    21 Aug 2014 | 4:56 am
    Buying a pair of headphones or a new pair of kicks online is a thing a ton of people do on a regular basis. Now you can buy stuff on Twitter. In fact, you can buy your next car with tweets. Acura is rolling with the new system that allows you to configure and buy a brand new car with 140 characters or less. The only down side is that you don't get to drive to a car dealership and deal with a lovely salesperson who is getting his/her commission eaten up by a little blue bird.
  • what's better than a LEGO?

    19 Aug 2014 | 5:00 am
    How about a LEGO you can eat? Japanese designer Akihiro Mizuuchi developed LEGO shaped molds that you pour chocolate into to create your own edible masterpiece. Although the one-of-a-kind invention isn't officially endorsed by LEGO, it is definitely kid-tested. But probably not mommy-approved, considering the sugar high this will inevitably produce.
  • haggling is back. and it feels so good.

    19 Aug 2014 | 5:00 am
    There is no feeling more satisfying than snagging a great deal on something expensive. It's probably a better high than most drugs. A couple smarty-pants MIT grads created a new app called Theorem, in which you can essentially "name your own price" for clothing and accessories from up-and-coming high end designers. Although popular sites such as Gilt and RueLaLa offer memberships to access deeply discounted luxury goods, this is the only app that lets the consumer call the shots. And the best part? You'll end up with some new threads at at least 50% off!
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    Stowe Boyd

  • Canadian government orders scientists not to disclose extent of polar melting

    20 Aug 2014 | 8:17 am
    mostlysignssomeportents: Stephen Harper’s petro-Tories have a well-earned reputation for suppressing inconvenient environmental science, but they attained new Stalinist lows when their ministers prohibited Canadian Ice Services from disclosing their government-funded research on the rapid loss of Arctic ice. Read more… (scary background music…)
  • futurescope: Infiniti Q50 Active Lane Control - Selfdriving...

    20 Aug 2014 | 7:49 am
    futurescope: Infiniti Q50 Active Lane Control - Selfdriving Car Don’t do this. Never! They should be glad that nothing bad happened. Hands Free Driving: Let’s see how well the Active Lane Control works on the new Infiniti Q50S Hybrid.The interesting bit: The system doesn’t turn off if you take your hands off the steering wheel (or leave the drivers seat entirely).Read more here:http://vanishingpoint.at/wordpress/20… Here’s another stupid active lane assist stunt, which proves that ALA is basically a hands-off autonomous cruise system if you disable the safety timeout: Autonomous…
  • "Traces of nobility, gentleness and courage persist in all people, do what we will to stamp out the..."

    20 Aug 2014 | 7:34 am
    “Traces of nobility, gentleness and courage persist in all people, do what we will to stamp out the trend. So, too, do those characteristics which are ugly. It is just unfortunate that in the clumsy hands of a cartoonist all traits become ridiculous, leading to a certain amount of self-conscious expostulation and the desire to join battle. There is no need to sally forth, for it remains true that those things which make us human are, curiously enough, always close at hand. Resolve then, that on this very ground, with small flags waving and tinny blasts on tiny trumpets, we shall meet the…
  • "If ours is the advanced civilization we pretend it is, there should be no need to act as if all..."

    19 Aug 2014 | 8:24 am
    “If ours is the advanced civilization we pretend it is, there should be no need to act as if all decisions were designed to establish certainties.” - John Ralston Saul, Voltaire’s Bastards (h/t gravity-rainbow and watchingcbeams)
  • parislemon: The new typewriter, indeed. From Tom Hanks, no...

    18 Aug 2014 | 12:25 pm
    parislemon: The new typewriter, indeed. From Tom Hanks, no less. And it’s pretty great — works with bluetooth keyboard as well! They actually 3D modeled three of Hanks’ vintage typewriters — and created three new fonts.
 
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    Six Pixels of Separation

  • How Social Technology Will Save Lives

    Mitch Joel
    21 Aug 2014 | 8:24 am
    We're not going to talk about ice buckets or YouTube challenges, don't worry. I was at a barbeque this past weekend, and a friend asked me why Google's self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. I just wanted to grab a hot dog and talk about this past season's Comedians In Cars Getting Coffee. Calling Google a search engine - at this point in time - is like calling Amazon an online bookseller. It's what got them started, it makes them some good money, but it's not the long play. Google is a technology company that is doing it's…
  • When Will Marketers Be More Business Focused?

    Mitch Joel
    20 Aug 2014 | 7:08 pm
    It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO's objectives. Help drive organizational change. Deliver timely results. Anything shocking there? That's what the 2014 Korn Ferry Marketing Pulse Survey is saying. So, while marketers are using words like "content marketing," "social media" and "mobile…
  • Wearables May Not Be The Marketer's Next Playground

    Mitch Joel
    20 Aug 2014 | 6:18 pm
    Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are claiming that it has been delayed until 2015). Still, it's hard to argue that wearables won't be the next big thing in personal, mobile and connected technology. Why should we be fumbling through our pockets and purses for a smartphone, when the technology is nearly advanced enough that we can have it on our wrists, around our necks... or even something like Google Glass? It is exciting,…
  • The ALS #IceBucket Challenge Is A Huge Success, #Ferguson And More on CHOM FM This Week...

    Mitch Joel
    18 Aug 2014 | 6:08 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Marketing Performance Blueprint

    Mitch Joel
    17 Aug 2014 | 5:45 am
    Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it.
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    Chris Pirillo

  • Pirillo Vlog 844 – Dinner with CTFxC and DLV

    Chris Pirillo
    21 Aug 2014 | 1:42 pm
    All’s fair in love and vlogging! Ty Moss and Grayson Burger stole our vlog camera! Watch Pirillo Vlog 844 — the day after VloggerFair! Read the full article on http://chris.pirillo.com/
  • Five Audio Mistakes Made by Vloggers and Podcasters

    Chris Pirillo
    20 Aug 2014 | 10:30 pm
    Whether you’re doing a video or audio podcast (or vlog), the importance of good quality audio remains throughout. Your production value is absolutely determined by the ability of the audience to hear and understand the message conveyed in your content. Here are my top five audio mistakes... Read the full article on http://chris.pirillo.com/
  • Welcome to This Year’s VloggerFair

    Chris Pirillo
    20 Aug 2014 | 12:48 pm
    Didn’t get to join us for VloggerFair? Pirillo Vlog 843 is full of all thing VF! Maybe we’ll see you at the next one? Read the full article on http://chris.pirillo.com/
  • Is Microsoft Going in the Right Direction?

    Chris Pirillo
    20 Aug 2014 | 9:58 am
    What are your thoughts about Ballmer stepping down from the Microsoft board? I thank our patrons for stepping up and making such musings possible! TLDR – Is Microsoft Going in the Right Direction? Pirillo Vlog 843 – Welcome to This Year’s VloggerFair Clicker 2-in-1 TV Remote and... Read the full article on http://chris.pirillo.com/
  • Analog VGA Vs. Digital HDMI and DVI Video Connections

    Chris Pirillo
    19 Aug 2014 | 8:00 pm
    VGA has been an active video standard for personal computers for a very long time. DVI and HDMI (along with the newer display port standard) are making a tough case for the aging analog port, though you might be surprised to find out that VGA is still superior in some ways… [$5+ patrons can... Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • Common Craft Cut-outs: Now Available Individually

    leelefever
    12 Aug 2014 | 4:36 pm
    Visuals play an important role in how we communicate, but nice looking digital images can be a pain to find or create. That's a big reason we offer Common Craft Cut-outs - to provide a library of over 1,600 downloadable images that can be used in projects like presentations, blog posts and videos. Until recently, our Cut-outs were only available through Common Craft membership (starting at $49 per year). Today, all Cut-outs are also available individually. High resolution PNG images are $0.99 and EPS vectors graphics are $1.49.   Just click on Cut-outs in the library, add them to the…
  • Nice Animated Explainer on Planet Earth (and an Intellectual Leap)

    leelefever
    5 Aug 2014 | 10:52 am
    Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In the past I've written about the Intellectual Leap. This is when an explanation suddenly goes over the…
  • New Video: Affiliate Marketing Explained by Common Craft

    leelefever
    22 Jul 2014 | 10:33 am
    We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared when a website visitor buys from an affiliate link Why it is important to disclose affiliate program…
  • The Art of Explanation - Now an Audiobook

    leelefever
    25 Jun 2014 | 10:16 am
    It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 
  • New Common Craft Video: Online Advertising

    leelefever
    19 Jun 2014 | 10:01 am
    Our new video is all about the models of online advertising. This animation includes highlights: About this video: We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.  What it teaches: Why advertising is so important to online commerce. The basics of display and pay-per-click advertising. How text and keyword-based advertising works. Remarketing: Why some ads seem to follow you on the web. How affiliate programs work. How to get the most out of advertising. Watch…
 
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    Drew's Marketing Minute

  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
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    The Buzz Bin

  • On Purpose: 3 Questions with HNTB’s Pat Mosher

    Christian Munson
    21 Aug 2014 | 5:53 am
    The Buzz Bin’s “On Purpose” feature explores the thinking behind the strategies and tactics top marketers employ in pursuit of business goals. Pat Mosher is senior vice president of corporate communications and brand optimization at HNTB. She leads a 16-member national corporate communications department from her office in Kansas City, Mo., where she oversees award-winning external and internal branding and thought leadership programs. Today, we talk with Pat Mosher, senior vice president of corporate communications and brand optimization at HNTB, an infrastructure solutions firm…
  • Drink to Your Health

    Tameka Davis
    20 Aug 2014 | 7:18 am
    When you open the pages of any lifestyle magazine these days, you’ll likely find an article on ways to enjoy “guilt free” or “low-calorie” cocktails. Don’t get me wrong, it’s not a bad thing. Besides, I don’t know about you, but I’m tired of drinking vodka sodas. Some people (including myself) believe drinking cocktails made with ingredients like fresh fruit and vegetables is a healthier option over the typical sugary mixer. Lucky for us, mixologists across the nation are incorporating our recommended daily servings of fresh fruits and vegetables into cocktails. But we…
  • How 3 Companies Are Harnessing UGC To Tap Millennials

    Catie Frech
    19 Aug 2014 | 7:02 am
    When we hear the word “advertising,” we think paid content meant to grab our attention and convince us to buy this product or that service; we think commercials, billboards and annoying pop-up ads online. But advertising doesn’t have to be intrusive. In fact, the right tools and messaging can actually make for an inclusive advertising experience—one that people will pay attention to because they’re interested in participating, not because it’s forced in front of them. User-generated content (UGC) refers to media contributed by the general public. This can be a blog post, YouTube…
  • 5 PR Lessons from the ALS #IceBucketChallenge

    Rosalie Morton
    18 Aug 2014 | 6:27 am
    It all started a couple of weeks ago. You saw it on your Facebook feed: friends dumping a bucket full of icy water on their heads and then nominating others to do it as well, all for a good cause – ALS (Lou Gehrig’s Disease). Then it was two friends on your feed… then five… then seven… then last Friday, it was Mark Zuckerberg.  At this point, you’ve probably done it yourself! The ALS Ice Bucket challenge is the tidiest social media campaign we’ve seen in a while. It’s beautiful. And, the rules are such that it literally could not exist without social technology.  It…
  • Back to School Food Safety

    Joanne Tehrani
    15 Aug 2014 | 10:59 am
    It’s that time of year again. Back to school is right around the corner, and many parents are overwhelmed with all of the preparation it takes to get ready for the year. If you pack a lunch for your child, you’re probably conscious of making it nutritious and delicious, but have you thought about its safety? Foodborne illness is a serious public health issue and can have major consequences well beyond a tummy ache. According to the Centers for Disease Control and Prevention (CDC), an estimated one in six Americans (or 48 million people) get sick, 128,000 are hospitalized, and 3,000 die of…
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    Greg Verdino's Marketing Blog

  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • Association Social Media: American Land Title Association

    Maddie Grant
    21 Aug 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————— Let’s welcome Wayne Stanley, Manager of Public Affairs, American Land Title Association (ALTA) to the SociaFish stage! 1)First things…
  • Living (And Working) In The Digital Age

    Maddie Grant
    20 Aug 2014 | 5:00 am
    Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention. That means when there is a need for something, people have to find ways of getting it or achieving it. Businesses have facilitated the invention of new ideas for hundreds (even thousands) of years, and technology has kept necessity going, allowing businesses to be more and more innovative as certain tasks became easier to do and newer challenge arise. However, how is a business to compete and survive in the digital age? 1) Level Playing…
  • Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

    Maddie Grant
    19 Aug 2014 | 5:00 am
    Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online. The team that consistently serves, entertains and solves problems for customers and prospects in real-time will have an edge in the current and future landscape. The tides will always shift in their favor as it is proven that 70% of all buying decisions are based on how customers feel they’re being treated (per McKinsey). Social media is the perfect medium for treating clients well and your team needs to be working in unison to…
  • Association Social Media: National Society of Accountants

    Maddie Grant
    18 Aug 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ——————— Everyone say hi to Claire Berlin, Membership and Communications Coordinator, National Society of Accountants! 1) First things first –…
  • [Cool Infographic Friday] All You Need To Know About The Anatomy of Songs

    Maddie Grant
    15 Aug 2014 | 5:00 am
    I’ve just come back from ASAE14 in Nashville, and can honestly say if I never hear another country song again, it will be too soon. This is what they sound like to me So in the spirit of Cool Infographic Friday, here’s all you need to know about the anatomy of songs. More like this...[Cool Infographic Friday] Game of Tech Thrones[Cool Infographic Friday] A Brief History of Caps Lock[Cool Infographic Friday] 5 Reasons To Teach Your Kid To Code[Cool Infographic Friday] – What can you outsource?[Cool Infographic Friday] Why Video is the Best Form of Engagement[Cool Infographic…
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    Christopher S. Penn

  • Review of #MarTech, the Inaugural Marketing Technology Conference

    Christopher S Penn
    21 Aug 2014 | 5:07 am
    There is something about inaugural conferences that is especially wonderful. Back in 2006, when Chris Brogan and I started PodCamp, the first event brought people from all over the world to learn more about the nascent field of podcasting. The best and the brightest showed up for that first PodCamp, from Steve Garfield to CC Chapman to Jeff Pulver… the list was endless, and many of the people at that first event have gone on to great things. Subsequent PodCamps had plenty of special memories and great friendships, but there was something extra in that first event. Such was the feeling…
  • Emerging Trends in Marketing: Chasing Yield

    Christopher S Penn
    20 Aug 2014 | 4:46 am
    This is the third in a series of posts on long-term things that will impact your marketing environment, from automation to macroeconomic trends. Keep these trends in mind as you craft your marketing strategy! You’ve likely noticed that an awful lot of things are getting funded these days, from potato salad to apps that say Yo! Billions of dollars in investment are floating around. Why? You don’t need to be an economist or a statistician to understand what direction this chart is headed. This is the 30 year Treasury bond rate, considered one of the safest investments you can make.
  • Emerging Trends in Marketing: The Widening Skill Gap

    Christopher S Penn
    19 Aug 2014 | 4:38 am
    This is the second in a series of posts on long-term things that will impact your marketing environment, from automation to macroeconomic trends. Keep these trends in mind as you craft your marketing strategy! One of the more interesting macroeconomic reports to read on a regular basis is the JOLTS report by the Bureau of Labor Statistics, the Job Openings and Labor Turnover Survey. This report showcases new job openings, people who quit their jobs, and people who started new jobs. Take a look at this summary chart. What do you see? When I look at this chart, I see a job opening rate that is…
  • Emerging Trends in Marketing: Structural Unemployment

    Christopher S Penn
    18 Aug 2014 | 4:19 am
    This is the first in a series of posts on long-term things that will impact your marketing environment, from automation to macroeconomic trends. Keep these trends in mind as you craft your marketing strategy! We’ve gotten rid of a fair few jobs over the centuries. You would be hard-pressed to find a telephone switchboard operator or at ice delivery professional these days. Horse and buggy drivers are hard to come by except as tourist attractions in cities. That said, for every job we’ve eliminated in modern times, we’ve created many more, but technological changes may…
  • Warlords of Draenor Cinematic and interactive marketing

    Christopher S Penn
    15 Aug 2014 | 4:06 am
    Before we get to some thoughts, give this a watch: Admittedly, as a hardcore World of Warcraft nerd, this made me happy. For those who are not fans, I won’t bore you with the interesting plot twists from that universe (or multi-verse, technically). What I do suggest you think about is this: that cinematic (as with many of Blizzard’s cinema tics over the years) was just as compelling and well-produced as any motion picture studio trailer. As marketers, we spend an inordinate amount of time focusing on broadcast media, on one-way “conversations”. This is partly because…
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    Socialmedia.biz

  • Always write for Google, never for humans

    Chris Abraham
    20 Aug 2014 | 5:02 am
    Google bot image by Jeff Lowe (CC BY SA) To be found online, create headlines & leads with the all-powerful Google bot in mind Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are forgiving when it comes to reading stilted, “robotic,” keyword-explicit headlines and articles, but…
  • SoundSlates: Get your music heard above the noise

    Ayelet Noff
    15 Aug 2014 | 2:51 am
    Photo by Garry Knight on Flickr (CC BY SA) If you’ve ever seen your favorite performer live, then you know the feeling of being a part of a crowd of hundreds of people sharing the same emotion. That’s one of the greatest things about music – it enables groups of people to share a unique bond. The feeling is even greater for musicians, when they create music. The problem is that finding the right people to create with and to get your music out there takes resources that many artists simply can’t come up with. Many of my friends (we all have that one friend who is desperately trying…
  • Choosing the right social media management system

    MediaShower
    14 Aug 2014 | 5:01 am
    Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa I‘ve talked with people who are juggling as many as 25 business profiles for Twitter alone — and these are legitimate accounts. If the nature of their business demands that they’re also wrapped up in multiple profiles on other social media sites like Facebook and LinkedIn, there are simply not enough hours in the day to keep up. Here are the five social media management tools that I hear positive reviews about most frequently…
  • Top takeaways from a growth hacking conference

    JD Lasica
    11 Aug 2014 | 5:01 am
    Rand Fishkin, founder of Moz, speaking at the Weapons of Mass Distribution conference in San Francisco on Thursday. Make sure your content is unique, relevant and looks great Target audience: Marketing professionals, SEO specialists, entrepreneurs, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Today, it seems, just about all startups — and even more mature companies — want to wield the growth hacking buzzsaw. Growth hacking was the theme that drew several hundred marketers, entrepreneurs and business strategists to the Hotel Kabuki in San…
  • Does your online business community need a moderator or manager?

    MediaShower
    7 Aug 2014 | 5:02 am
    A manager does a lot more than just moderate online discussions. Target audience: Business executives, brand managers, marketing professionals, community managers, entrepreneurs, nonprofits, educators, Web publishers. Post by Andrew Lisa If part of your social marketing plan is the establishment of an online business community, you may be wondering if you need the help of a moderator or manager. It’s important to understand the difference between the two, what they do and how they can help you. I’ve been a part of forums both with and without a manager, and there are benefits and…
 
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    @Gauravonomics

  • Why Clash of Clans Might be the Best Mobile Game Ever

    gauravonomics@gmail.com (Gaurav Mishra)
    31 Jul 2014 | 5:18 am
    I have been playing ‘Clash of Clans’ this month, and I am getting totally addicted to it. The freemium mobile combat strategy game by SuperCell is arguably the best mid-core mobile game in the market, and amongst the highest grossing apps on the App Store and Google Play. The gameplay is made up of three loops: 1) In the “build” loop, you use the resources to pay builders to create buildings, and train troops. Your Town Hall is the main building and determines which other buildings you can buy. The Gold Mines and Elixir Collectors produce the resources, which…
  • Future of Money

    gauravonomics@gmail.com (Gaurav Mishra)
    5 Sep 2013 | 4:54 am
    I am delighted to share MSLGROUP‘s new report titled Future of Money, which I co-authored with Pascal Beucler and Nidhi Makhija. Download the Future of Money poster (3450 x 3808) How social and mobile technologies are changing the way people earn, manage and spend money What is the Future of Money? Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money. Source: opensourceway on Flickr First, these…
  • The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things

    gauravonomics@gmail.com (Gaurav Mishra)
    12 Jul 2013 | 3:35 am
    As part of MSLGROUP‘s recent Future of Engagement report (Kindle, SlideShare report, SlideShare deck, Visually, YouTube), I wrote (with Pascal Beucler and Nidhi Makhija) about various models build upon crowdsourcing, including: Co-creation Communities, Collaborative Social Innovation, Social Curation, Collective Intelligence, Crowdfunding and Collaborative Consumption We don’t always think of all these models as crowdsourcing, but, in my recent talk at CrowdSourcing Week, I argued for a broader definition for crowdsourcing and shared a new framework on how the center…
  • StoryStreamLab: MSLGROUP’s Social Curation Software

    gauravonomics@gmail.com (Gaurav Mishra)
    17 Jun 2013 | 4:07 am
    I am delighted to share that we have launched MSLGROUP‘s proprietary social curation software StoryStreamLab at Cannes Lions 2013. I helped create StoryStream — along with MSLGROUP’s crowdsourcing software People’s Lab and social analytics software Social Hive Index – with Pascal Beucler, Narendra Nag and Tushar Bajaj. StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on social popularity, and enables human curators to publish them on social networks, email…
  • Ten Frontiers for the Future of Engagement

    gauravonomics@gmail.com (Gaurav Mishra)
    29 May 2013 | 3:27 am
    I am delighted to share MSLGROUP‘s new report titled Now & Next: Ten Frontiers for the Future of Engagement, which I co-authored with Pascal Beucler and Nidhi Makhija. Ten Frontiers for the Future of Engagement The report highlights the ten most important frontiers that will define the future of engagement for marketers, entrepreneurs and changemakers: 1. Crowdfunding (SlideShare): Inspiring people to collectively fund projects they are passionate about and help bring them to life. Photo from p22earl on Flickr 2. Behavior Change Games (SlideShare): Using game…
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    Gigaom

  • Firechat’s new update makes it easier for Burners to chat their friends in the WiFi-less desert

    Carmel DeAmicis
    21 Aug 2014 | 5:49 pm
    FireChat's -- the group chatting application that works without cell service -- latest version is out just in time for this year's Burning Man. Firechat’s new update makes it easier for Burners to chat their friends in the WiFi-less desert originally published by Gigaom, © copyright 2014. Continue reading….
  • Delivery drones will need to recognize when they are not fit to fly, and this algorithm could help

    Signe Brewster
    21 Aug 2014 | 5:26 pm
    MIT researchers have developed a way to help drones predict how much fuel it has and the condition of its hardware. It also allows them to compute possible routes in advance to best handle problems. Delivery drones will need to recognize when they are not fit to fly, and this algorithm could help originally published by Gigaom, © copyright 2014. Continue reading….
  • Immersive journalism: What if you could experience a news event in 3D by using an Oculus Rift?

    Mathew Ingram
    21 Aug 2014 | 3:16 pm
    Journalist and documentary film-maker Nonny de la Pena is using the three-dimensional virtual world technology behind the Oculus Rift headset to create immersive journalistic experiences based on major news events Immersive journalism: What if you could experience a news event in 3D by using an Oculus Rift? originally published by Gigaom, © copyright 2014. Continue reading….
  • LinkedIn’s Senior VP of Product Deep Nishar has resigned

    Carmel DeAmicis
    21 Aug 2014 | 2:04 pm
    Deep Nishar, a senior official at LinkedIn, has left the company without explanation or another job, according to reports. LinkedIn’s Senior VP of Product Deep Nishar has resigned originally published by Gigaom, © copyright 2014. Continue reading….
  • Gigaom Research webinar: Customer-driven infrastructure: building future-ready consumer applications

    Gigaom
    21 Aug 2014 | 1:55 pm
    In this webinar an expert panel will examine the infrastructure needs of customer-facing applications by examining the challenges faced by businesses in the most demanding industries. It will provide a framework for evaluating technology decisions from the perspective of customer experience quality and suggest metrics that can help businesses justify and benchmark the success of their investments. Gigaom Research webinar: Customer-driven infrastructure: building future-ready consumer applications originally published by Gigaom, © copyright 2014. Continue reading….
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    Marketing Land

  • Marketing Day: Instagram Adds Metrics, Twitter Fights Spam & Why Tag Management Matters

    Amy Gesenhues
    21 Aug 2014 | 2:00 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled Facebook’s effort to make the mobile web less frustrating is... Please visit Marketing Land for the full article.
  • Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled

    Martin Beck
    21 Aug 2014 | 1:19 pm
    Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that... Please visit Marketing Land for the full article.
  • Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace

    Steve Hall
    21 Aug 2014 | 12:30 pm
    How powerful is a kiss? Unilever's Axe believes it can be strong enough to bring about peace, a concept explored in its latest crowdsourced campaign. The post Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook And Social Media Rule The World Of Apps

    Greg Sterling
    21 Aug 2014 | 11:49 am
    There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today... Please visit Marketing Land for the full article.
  • In Push To Court Corporations, Instagram Releases Better Tools For Brands

    Greg Finn
    21 Aug 2014 | 10:55 am
    Brands are about to get a big boost on Instagram. Today, Instagram announced a new suite of business tools that will give marketers mounds of important data and metrics including impressions, reach frequency and engagement. This suite has been beta tested for a few select advertisers, but will be... Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • Data Geek or Storyteller? Today’s CMO Must Excel at Both

    Ben Plomion
    13 Aug 2014 | 9:00 am
    Image via BigStockPhoto.comNot too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing.Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller.Whose skills will reign supreme?Let’s be honest: The storyteller has taken a beating over the past five or so years thanks to the rise of...Read the whole entry... »        
  • The Real Truth About Social Media Metrics

    Jay Baer
    13 Aug 2014 | 4:10 am
    Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW.JayToday is available on Youtube, iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).Here’s a Jay Today...Read the whole entry... »        
  • How to Easily Create Practical-Value Content to Add Value To Your Audience

    Marcus Ho
    12 Aug 2014 | 9:00 am
    In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise.For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content.But why is that?A Short Story...Read the whole entry... »        
  • 7 Roadblocks to Digital Marketing Transformation

    Paul Roetzer
    12 Aug 2014 | 3:00 am
    Image via BigStockPhoto.comThe marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices....Read the whole entry... »        
  • The 4 Ways to Find Online Influencers

    Jay Baer
    10 Aug 2014 | 7:00 am
    Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.The 8 Things Influencers Can Do For Your BrandThere are eight activities and behaviors that...Read the whole entry... »        
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    The Online Community Guide

  • How Companies Should Participate In Communities

    Richard Millington
    20 Aug 2014 | 11:30 pm
    I remember drafting this 3.5 years ago.  Every rule still stands. Respond to discussions about the brand. Most communities have a search feature. Use this to figure out what people are saying about the brand and respond appropriately. If you can’t respond to a complaint directly, ask the member how they would like it to be resolved. Participate in debates not connected to your products/services. This is easy, safe, territory and establishes your credibility as a serious participant in the community. Make friends. Be genuine members of the community. Make friends with…
  • Finding Interesting Stories About Members

    Richard Millington
    19 Aug 2014 | 11:30 pm
    Following from yesterday. It's hard to find interesting stories about your members. If you're having a slow day, here are a few tips: 1) Ask 5 members what they think about a topical issue, publish the results in an article. 2) Research your member's LinkedIn profiles. Look for anything that makes an interesting story. One CommunityGeek member went from an account executive to a director of community within 18 months. That sounds like an interesting story. Another did a community of practice for Enron. It's not hard to dig up interesting stories. 3) Take news from…
  • Looking For News About The Community Space?

    Richard Millington
    18 Aug 2014 | 11:30 pm
    Many of you know this already. If you're looking for news about the community space, try the news page of CommunityGeek.  It's devoid of fluff and opinion posts. We have enough of both. It's purely a place to get news about what's happening in the community space.  Try it: https://communitygeek.com/news. On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them? http://sprint.feverbee.com
  • Persuade Members They Can Make Unique Contributions

    Richard Millington
    17 Aug 2014 | 11:30 pm
    Here's the most persuasive tip I know to getting a member to participate.  Persuade the member that their unique skills, experience, and expertise, can be useful to the community.  If you can convince each member of that, you will find the majority of them participate.  You can't automate this. It goes deeper. It means having volunteers who do some research on new members, tell them what skills, experience, and expertise would be useful. Then guide the member to a place where they can put those assets to work.  On October 29th to 30th, the world's top 250…
  • Unique, Shared, Experiences

    Richard Millington
    14 Aug 2014 | 11:30 pm
    Back in 2012, I invited a group of new friends to watch the chess boxing world championships conveniently hosted in London.  Frankly, it's a ridiculous sport (it was created by a cartoonist). But it's a fun event to watch.  Since then we've jokingly shared the latest chess boxing news with one another. We mourn the retirement of our favourite world champions. We get excited when a title changes hands.  As dumb and frivolous as this sounds, it's actually tightened the group considerably. We have a unique, shared, experience that has created in-jokes and a…
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    Daily Blog Tips

  • Check Out My Interview with Zac Johnson

    Daniel Scocco
    21 Aug 2014 | 4:50 am
    You probably know Zac Johnson, one of the best affiliate marketers around. Earlier this year Zac started a podcast called Rise of the Entrepreneur, and last week I was featured on the latest episode. We talked about many things, from how I got started online with growing my sites and migrating from website owner to programmer/entrepreneur. It was a fun chat, so check it out if you are interested in those topics. Click here if you want to listen to or download the interview. I also recommend that you check the past episodes of his podcast. He already featured some very successful and/or famous…
  • Check Out This Report with 212 Blog Post Ideas

    Daniel Scocco
    20 Aug 2014 | 4:46 am
    Last week while browsing the Web I came across a report titled “212 Blog Post Ideas.” It was created by the DigitalMarketer.com guys, which I had seen in the past, and the report seemed useful, so I decided to download it. It has 73 pages, and the ideas go straight to the point. Here’s a quotation from the PDF: 6. The FAQ Post If you get repeat questions from customers or prospects there is a good chance they are typing these same questions into Google and other search engines. Create content around these topics. 7. The SAQ Post The Should Ask Question Post is a variation of…
  • 5 Tips for Writing Comments that Build Your Blogging Brand

    Guest Author
    18 Aug 2014 | 9:57 pm
    Who would have thought that sharing your opinion would lead to an eBook endorsement from a New York Times bestselling author? Blog commenting opens doors for the mindful blogger. By commenting effectively I’ve: Received an endorsement from a New York Times bestselling author Landed a speaking engagement at prestigious NYU Filled my eBook testimonials page with endorsements from respected professional bloggers Been featured on brand.com Received 5 interview requests from authority blogs over the past month Made many blogging friends in high places I know commenting played a chief role in…
  • How To Get Small Design Tasks Done

    Daniel Scocco
    14 Aug 2014 | 5:20 am
    I am a pretty good programmer. I can crank out code in several languages (e.g., C, C++, Java, PHP, Python, Lisp, Javascript), and usually it takes me half an hour or so to build a simple script to do something on one of my websites. That being said, I can’t design anything. If my life depended on doing something on Photoshop, I would be in deep trouble. If you are like me you probably got stuck in the past with some design task you needed to get completed but didn’t know how to. For those situations I used to ping one of my designer contacts, but they were not always fast to…
  • DailyBlogTips is Welcoming (High Quality) Guest Posts

    Daniel Scocco
    12 Aug 2014 | 4:20 am
    Back in 2013 I used to feature a lot of guest posts on the blog. Some weeks we would have 4 or even 5 guest posts published. However, not all posts had a high quality standard, and readers started complaining. I listened to the readers and abolished guest posts completely. In fact over the past 8 months or so only Ali and I have written posts for the blog. Despite that I still occasionally receive emails with guest post offers, and some are really good posts that would add value both to the readers and to the blog. Not to mention that featuring guest posts is a great way to build a community…
 
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    Poetslife

  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
  • Practical Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Practical Prepper: A Common Sense Guide to Preparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
  • I Got the Phone Call Every Parent Fears

    Bruce Curley
    4 Jul 2014 | 1:14 pm
    “Eamon has been in an accident but he only has a scratch to his head. He’s been taken to Nanticoke Memorial Hospital with the other two boys for routine examination.”This is what my wife was told by Michelle, another high school football mom, at 11:02 Saturday June 17, 2014. She was referring to my youngest son, Eamon, who was on his way home from Senior Week at Ocean City, Maryland. This is a yearly rite of passage most parents fear and most high school students in our area undertake the week after the graduate.My wife and the football moms had several meeting with the 11 members of…
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    Louis Gray

  • Joining the Google Analytics Team to Help Make Data Count

    19 Aug 2014 | 10:30 am
    Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Similarly, I've made a move here at Google that I'm excited about, focused on education, advocacy, and like most good education offerings, lots of numbers and measurement.As I approach three years at Google since joining in August 2011, I'm moving to a new role, leading the Advocacy team for Google Analytics, giving me full-time focus on one of the most fundamental and impactful products that powers the Web. From casual part-time bloggers (like me) who rely on…
  • When Priced for Perfection, Startups Not Given Room for Error

    16 Aug 2014 | 9:30 pm
    While I maintain the meme of a "billion dollar startup" is a myth, there's a clear reality that some early stage and often pre-revenue, companies are quite publicly obtaining historically high valuations. These big bets by angels and venture capitalists are made with the expectation their investments will pay off, and masterfully well.Sometimes they do, but often, they don't, and the gap between initial expectations and reality can put incredible pressure on the funded company - not just from those who put money in, but from a closely watching press, and users who want to be part of something…
  • Achievement Unlocked: Throwing Out 1st Pitch at an A's Game

    14 Aug 2014 | 3:00 pm
    Over the last 25 years, I've attended hundreds of +Oakland Athletics games. From 2005 to 2008, +Kristine Gray and I had season tickets that saw us attending as many as 40 games a season. We've seen dramatic home runs, 20-2 blowouts and plenty of controversial calls and tough losses. But before this month, there's one thing I'd never done - stepped onto the field and thrown out the ceremonial first pitch to get the game started. On August 1st, I did, and I'm happy to report it was a quality throw, which will prevent me from being immortalized on YouTube or Sportscenter…
  • Life By Numbers and Notifications

    28 Jul 2014 | 10:15 am
    From morning until night, I'm led by numbers and notifications. These numbers prompt me what to do next, what actions to take, and often, can be used to inform whether my decision was the right one. And throughout the day, all my devices, working in concert, alert me to what they believe is the information I need to know right now. As we've seen a graduation of our primary content consumption from longform text to microtext, we're moving again to the notification being the central medium by which our get our updates.Like most of you, my day starts with an alarm clock - mine being on my Nexus…
  • Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard

    15 Jul 2014 | 11:00 pm
    Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. I haven't been happy with mine for a long time, but that's now all changed, with a system from Rachio, my latest move to make my home smarter and more connected.Like my Nest thermostat and smoke detectors, Rachio converts a long-neglected but important part of the home, and gives it intelligence, tapping…
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    THINKing

  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
  • What Is Wrong With This Picture?

    Harry Hoover
    5 Feb 2014 | 2:04 pm
    According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Now, when you can’t get a job because you don’t have a photo on your LinkedIn profile, or the one you have looks worse than Lindsay Lohan’s mugshot, is taken in a car, a prom dress, or shows too much cleavage, just shut up. I don’t want to hear how unfair life is. Have you looked lately at the LinkedIn “People You May Know” recommendations? Come on, people. Use some common sense. This. Is .A. Professional. Business.
  • Did You See Us On TV?

    Harry Hoover
    9 Jan 2014 | 2:57 pm
    The Un-Tourist Guide offers helpful hints to get you settled quickly in your new home town. As you may know, we have written a book, Moving To Charlotte: The Un-Tourist Guide. Author Harry Hoover was on local TV in Charlotte to talk about it. Check out his appearance. Other Posts You Might LikeAltered StatesUsing Paper.li As Part Of A Content Marketing StrategyHow Not To Use LinkedInZemanta
 
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    Firebelly Marketing

  • Snapchat: The Stash Pocket Of The Millennial Generation

    Laura Miller
    21 Aug 2014 | 3:17 pm
    360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most
  • Your Selfies Tell A Story, Prepare To Get Creeped Out

    Stephanie Daily
    14 Aug 2014 | 9:28 am
      Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think
  • The Late-Adoption/Profitability Paradox

    Thomas Kennedy
    13 Aug 2014 | 1:01 pm
    Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their
  • ICYMI: Pinterest Profile Image Changes

    Chad Richards
    8 Aug 2014 | 7:00 am
    In case you missed it (ICYMI), Pinterest announced changes to how profile images appear this week—they’re now circular. To keep your profile image looking good, follow these recommendations from Pinterest’s blog post about the update: Upload a square, 200X200 px image (JPG or PNG) Keep your logo centered and inside the “safe area” Avoid images
  • Top 3 Posts On The Firebelly Blog In July

    Chad Richards
    6 Aug 2014 | 7:00 am
    Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2
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    ConverStations: Small Business Improvements

  • Show Off Your Customers and Customer Testimonials

    Mike Sansone
    21 Aug 2014 | 7:53 am
    Your customers and customer testimonials are one of the best and most valuable ways to build your presence online and in your community. Putting a spotlight on their faces and voices is a great way to give a sense of ownership and build relationships with them. Readers and customers enjoy seeing their face and accolades celebrated. It’s been this way for a long time. Think about the small town newspaper or business journal. When a local spotlight is placed on a person, company, or event there is a boost in readership and relationship. Take time to show off your customers. It’s…
  • Show Off Your Team On and Off the Job

    Mike Sansone
    20 Aug 2014 | 7:49 am
    In a recent post, I share some thoughts on how to Show Off Your Back Room and Backstory on your company’s site, blog, or social network pages. Along the same line, you can also use the space to Show Off Your Team – On and Off the Job. Small bios of your team or staff can build both customer loyalty and employee satisfaction. When an employee gets celebrated (with their knowledge and consent), there is a bit of an ego massage that goes with the spotlight. The greetings from customers are a bit more jovial and the smiles last longer during the day. When a customer finds that one of…
  • Show Off Your Back Room and Backstory

    Mike Sansone
    18 Aug 2014 | 4:35 pm
    As part of the 64 Different Kinds of Blog Posts I share with business owners, one that seems to kickoff a flurry of creative stories and writing is sharing your company’s back room and backstory. The backstory of your business should talk about the history of the idea behind the company, as well as the actions and applications to get where the business is at today. Reach is another great part of your business backstory. Where were your first customers coming from, did you start with a neighborhood reach and grow – and how so? Numbers often tell a great story, especially behind…
  • It’s How You Play Your Cards (Thoughtography)

    Mike Sansone
    17 Aug 2014 | 6:32 am
    Success isn’t about constraints, but about how you work within and around those constraints. It’s the cards you’re dealt, but how you play your hand. It’s How You Play Your Cards (Thoughtography) is a post from: ConverStations You just finished reading It's How You Play Your Cards (Thoughtography)! Consider leaving a comment!Follow SmallBizTracks on Twitter or Facebook or on Google+       Related StoriesGo Get One MoreChew Smaller (Thoughtography)In Order to Find Flow, One Must First Find FocusDeliberate Practice (Thoughtography) 
  • Voice, Video, Value, Volume (LIFT clips)

    Mike Sansone
    16 Aug 2014 | 4:10 am
    As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Voice – Clint Smith: The Danger of Silence Can't see the video in your RSS reader or email? Click Here! Video – Great Video Gear for iPhone and iPad Can't see the video in your RSS reader or email? Click Here! Value – Value Proposition Canvas Explained Can't see the video in your RSS reader or email? Click Here! Volume – Getting…
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    RyanSpoon.com » Blog

  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100′s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
  • Nike Merchandises Rory McIlroy, Tiger Woods & the PGA Championship

    Ryan Spoon
    7 Aug 2014 | 12:41 pm
    I love golf. I love Nike. And I love Rory. Unsurprisingly, I’ve also written a fair amount about each – particularly Nike and its use of social media and commerce. Here’s on more to add to that collection – Rory McIlroy is the world’s #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete. Just ahead of Rory’s opening round tee off, Nike released the following Facebook post – which includes Rory’s attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with…
  • ESPN Fantasy Football + Tilt

    Ryan Spoon
    7 Aug 2014 | 12:21 pm
    I am very excited to announce that ESPN and Tilt (formerly CrowdTilt) have teamed up to make you fantasy football experience even better. With Tilt, ESPN fantasy leagues can now manage dues and payments through our integration here: espn.tilt.com. It’s really simple, intuitive and fun. And of course, download the apps here: ESPN Fantasy on iOS ESPN Fantasy on Android More on WSJ: ESPN Adds Tilt’s Group Payment Tech to Fantasy Football Apps
  • Android / Google Play Top Grossing Apps

    Ryan Spoon
    3 Aug 2014 | 12:49 pm
    Google Play’s Top Paid and Top Grossing App lists look quite different. Not only are there different inhabitants (Electronic Arts, for instance, has four of the top ten Paid Apps but none of the top ten grossing apps) – the business models and interactive models are obviously different. Here are screenshots of each list – Top Grossing is fascinating and shows that two gaming companies (Supercell and King) dominate that list: Top 8 Grossing Apps: Supercell: #1. Clash of Clans #5. Hay Day #16. Boom Beach King: #2. Candy Crush (#8 in Top Free Apps) #4. Farm Heroes #6. Bubble…
 
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    New Marketing and Interactive

  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Vote for the best Boston Tech Jam CD Album Cover

    dean@deanwhitney.com (Dean Whitney)
    13 Jun 2014 | 3:32 pm
    We shot a bunch of rockers at the #bostontechjam last night and now we need to declare a winner? Cast your vote by rating all these photos. Tell your friends. Good luck to the most awesome rockers at... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Tech Jam CD Cover Photo Contest at Tech Jam Boston

    dean@deanwhitney.com (Dean Whitney)
    12 Jun 2014 | 11:27 am
    Today we’ll be at Tech Jam Boston (www.techjamboston.com) giving away some OMG AMAZING PRIZES!!! Come by and unleash your inner Zeppelin. Check back here to vote on the best album covers! An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • SnagaStool to pitch at A&E’s Project Startup

    dean@deanwhitney.com (Dean Whitney)
    7 Jun 2014 | 9:55 am
    From A&E, Comcast Business and RocketHub Project Startup Live, is a unique entrepreneur forum bringing together some of the best and brightest minds in Boston. Among hundreds, one of our favorite... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • Boost Your Social Media Marketing, Ignore Naysayers

    Anna Farmery
    21 Aug 2014 | 8:51 am
    The Engaging Brand “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing? Then here is what we need to do….don’t say a word! Let them carry on thinking that social marketing is all about what sandwich you are eating, that it is the utmost time waster….don’t tell them differently, no don’t, let them carry on believing that as it allows more room for our brand engagement! Is there a rational argument for social media marketing?
  • Remarkable Way to Assess Your Brand Strength

    Anna Farmery
    20 Aug 2014 | 3:32 am
    Marketing is simple and YOU can do it because you create reasons in all walks of your life. When you apply for a job, when you want someone to give you a salary in return for your time, you send a CV to the prospective firm. Does that make sense? Do you think the employer has a right to look at your credentials, skills and experience? Yes, of course it make sense. When we talk about marketing, we are talking about giving your prospective customers your brand’s CV. As simple as showing your credentials, skills and experience. What are your brand’s credentials? Your customer needs…
  • 3 Reasons that YOU are in the People Business

    Anna Farmery
    19 Aug 2014 | 1:35 am
    People motivate you. People work with you. People have ideas. People buy your goods and services. People spread the word about your business. People are so critical to your business. People are not your most important asset, people are the ONLY asset that truly matters…. Whatever your business, you are in the people business. (Tweet this) Many businesses don’t see this, many businesses see the sector they are in – do you? Do you think of yourself as in the “people” business? Whether you are in B2B or B2C, whether you sell services or products, whether you are…
  • Why $1 Million Wouldn’t Help Your Business Growth?

    Anna Farmery
    18 Aug 2014 | 11:40 am
    What if someone offered you a gift of one million pounds to grow your business? Nothing needed in return and it never needed to be paid back. Would that help your business growth? Would that guarantee your success? Now of course financial investment helps, don’t get me wrong and if someone wanted to gift me a million pounds then it would happily be received! However money is not the guarantor of business success. You have already been given the success gift for strong business growth It is the idea, it is YOU. Ideas and YOU are the biggest factors for business growth You don’t…
  • Show 499 -Find The Human Side of Business Podcast

    Anna Farmery
    17 Aug 2014 | 1:33 am
    Ted Coine and Mark Babbitt join me, Anna Farmery, to talk about the human side of business in this weeks business podcast. They have co-authored A World Gone Social and today we touch on aspects of the book and how to engage the human side of your business. Before the discussion topics the listener of the week was chosen from anyone who has left an iTunes review or shared about The Engaging Brand business podcast on their social circles. This week, Mary Watson is the winner of the Goodie Bag. How the human business has more than one side. The element of trust in a human business. How the…
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    Brass Tack Thinking

  • Smashing Soundbites: Is It Really All About Relationships?

    Amber Naslund
    11 Aug 2014 | 8:53 am
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. Let’s dissect this persistent little bugger and perhaps derive some useful tidbits from it. 1. What the heck constitutes a “relationship” anyway? Anyone can look up the dictionary definition of “relationship” and give me an answer. But what I really want to know is what - in the…
  • Why The Future of Marketing Is Less About Social Than You Think

    Amber Naslund
    7 Aug 2014 | 6:23 am
    We’ve spent a lot of time in the last few years debating the future of marketing. I did a short AMA (ask me anything) yesterday with the folks over at inbound.org. Note that a lot of the questions were aimed at social media: what tools I should be using, what strategies definitely work, how do I get people to care enough to use it. I’ve got answers to those (whatever supports your business goals, no such thing, get them involved in the process). But the real discussion on the future of marketing probably isn’t as sexy as you might like it to be.  Social emerged as a viable…
  • The Persistent Social Media Measurement Problem: A Mini-Manifesto

    Amber Naslund
    17 Jun 2014 | 8:14 am
      The problem with most social media measurement is very simple to state. Either: We’re not measuring at all, or We’re trying to overcomplicate this stuff like crazy. The goal of measurement is not the measurement process. It’s not the report or the spreadsheet or the infographic in your slick presentation. The goal of measurement is to learn something that tells you whether or not what you’re headed in the right direction, and to help you make better business decisions moving forward. Should we keep doing this, stop doing this, or do something different altogether? In that…
  • The Beginning of Relearning

    Amber Naslund
    21 May 2014 | 5:35 am
    This morning, I woke at dawn with no alarm clocks and the dogs still snoring at my feet. But the start of this book was practically clawing its way out of my brain. So I sat down to write, and the words just came. Lots of them. As of this moment, I’ve written nearly 3,000 unedited words to get this book moving. I felt compelled to share the introduction with you, because this is why I’m writing this book. I hope it resonates with you as much as it is with me as I’m writing it. I think those of us that write books start by writing for ourselves. And somewhere along the way,…
  • 5 Lessons From a Successful Influencer Marketing Program

    Amber Naslund
    19 May 2014 | 3:05 pm
    A few weeks ago, I got a tweet out of the blue. It was an online friend, Jason Harris, I’d known through a few other people. He works with Nokia in the US. His tweet was short and to the point. Did I want to come hang out in Boston with him and a few other folks to have a few experiences, take some pictures with a Nokia Lumia phone, and give them some input? After clarifying that he knew I lived in Chicago (hey, lots of people think I’m from the east coast for some reason), I said sure. They’d pick up the airfare and hotel, send me a phone to test drive during the trip, and that was it.
 
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    NTEN

  • The Six Simple Stages to Successful Campaign Planning

    Steph
    21 Aug 2014 | 1:31 pm
    Michael Khoo SVP and Director of Digital Strategies Your concise guide to building a winnable campaign. Are you looking to win support for an issue, impact policy, or get a corporation or government body to change its policies? Follow this roadmap to put successful campaign strategies in place.
  • Stay (Mission) Focused: A Simple Tool to Help You Save Time and Speed Up Your Organization

    Steph
    21 Aug 2014 | 10:38 am
    Jesse Flores Founder Startup Lansing Here's a simple and elegant way to cut out the cut-and-paste parts of your work life. Most of us are both time- and budget-strapped. We want to stay focused on our mission, but, try as we may, it seems there is always more to do than there is time to do it. Yet, the people we serve and the funders who underwrite our efforts expect us to produce results. So, what's a time- and cash-strapped nonprofit to do? Here’s an answer: Automate time-consuming, but necessary processes using modern technology.
  • Raiders of the Lost Archives, or How I Made Volunteer Data Entry Fun

    Steph
    20 Aug 2014 | 1:27 pm
    Lillian Karabaic Zine Librarian Independent Publishing Resource Center Is it possible to create an app that gets volunteers traveling across the country to enter data for a nonprofit? The Independent Publishing Resource Center (IPRC) supports Portland’s arts and writing community and curates North America’s largest zine library, a circulating archive of self-published and otherwise underground and rare publications. Our collection is well-known, diverse, and spans seven decades and over 60 languages.As glorious as the zine library is, we have developed an enviable problem of scale.
  • Helping Cancer Research with "Play to Cure: Genes in Space"

    Steph
    19 Aug 2014 | 4:18 pm
    Jennifer Ann Beswick Fundraiser PM Cancer Research UK Become a galactic legend and help further cancer research. Not a bad way to spend part of an evening, no? Data analysis poses a tremendous challenge for scientists today. While technology has vastly expanded our capacity for collecting massive amounts of information, our ability to translate those mountains of data into practical knowledge has remained quite limited. Scientists at Cancer Research UK (CRUK) recently pioneered some innovative methods for expediting the quest for a cure. In fact, the results of CRUK’s 2013 GameJam were so…
  • Four Things to Consider When Choosing a Learning Management System

    Steph
    15 Aug 2014 | 4:15 pm
    Aaron Winters Director of Technology and Operations Peer Health Exchange If your mission includes an educational aspect, a learning management system could be your cup of tea, but which flavor is right for you? With the rise in popularity of Massive Open Online Courses (MOOCs), online learning technologies and practices have moved into the mainstream; nonprofits are building e-learning sites to expand service reach, improve service quality, and reduce training costs. Building an e-learning site entails pulling several systems and tools together to deliver a smooth online experience for…
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    PsyBlog

  • The Type of Yoga That Boosts Memory and Attention

    Jeremy Dean
    21 Aug 2014 | 4:28 am
    Ancient spiritual practice found to increase attention and working memory capacity. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Short Yoga Session Stimulates Brain Function Immediately Afterwards Yoga Lowers Fatigue and Inflammation in Breast Cancer Patients Yoga’s Powerful Influence on Mood The Facial Expression That Fights Memory Loss Learning Challenging New Skills Like Photography Improves Memory
  • How You Can Instantly Tell Which Way a Crowd is Looking

    Jeremy Dean
    20 Aug 2014 | 5:23 am
    Where is this crowd looking? It's an ability we all use without giving it a second thought. We can see a crowd of people staring off in another direction and be able to turn around and look almost exactly where they are looking. Dr. Timothy Sweeny, who studies visual perception, explains it like this... Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Cheerleader Effect: Why People Appear Better-Looking in Groups Electrical Brain Stimulation Can Instantly Improve Self-Control…
  • The Surprising Impact of Weight Loss on the Emotions

    Jeremy Dean
    19 Aug 2014 | 6:36 am
    How losing weight affects happiness (it's not what you think!). Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Why Dieting Does Not Usually Work How to Lose Weight: Stop Exercising, Start Having Fun The Facial Expression That Fights Memory Loss Food on the Mind: 20 Surprising Insights From Food Psychology The Surprising Motivational Power of Self-Compassion
  • 10 Ways to Prevent Alzheimer’s Disease

    Jeremy Dean
    18 Aug 2014 | 4:46 am
    The big 5 lifestyle factors and more ways of preventing dementia. By 2050 there could be as many as 16 million Americans living with Alzheimer's disease, the most common form of dementia. Some of the most frequent early symptoms of Alzheimer's are short-term memory loss, getting lost and problems finding words. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia 5 Habits Proven to Reduce Risk of Alzheimer’s and…
  • Why Some People Only Need Five Hours’ Sleep a Night

    Jeremy Dean
    17 Aug 2014 | 7:53 am
    Study of twins explains how some people can function normally on 5 hours sleep. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours Sleep Deprivation: The 10 Most Profound Psychological Effects Poor Sleep Can Lead to False Memories Bad Night’s Sleep? Blame the Full Moon When You Sleep and Wake Up is Controlled by a Single Gene
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    Media Culpa

  • Fashion app caught using fake LinkedIn profiles

    kullin
    5 Aug 2014 | 3:57 am
    I’m always a bit catious when someone out of the blue wants to connect with me on Facebook or LinkedIn, for example. Often when people want to network, there is some kind of common denominator, like we both now somebody, have worked for the same company or something similar. So when total strangers make friend requests, I always check them out. I recently got two friend requests from two unlikely individuals, both good looking women working for some fashion app called Okay and with a quite decent background in the fashion industry. One had been Creative Head of Glamour Magazine and the…
  • Company uses flight MH17 crash to sell life insurance

    kullin
    18 Jul 2014 | 2:20 am
    The world is still in shock after the news that the Malaysia Airlines flight MH17 yesterday was shot down over Ukrainian airspace. Everyone onboard was killed, including some 27 Australian citizens. Apparently someone thought that was a great opportunity to promote life insurances. The Australian life insurance company Lisa Group bought advertisements on the Google keywords “Malaysia Airlines” only a few hours after the flight crashed. The ad copy on Google read “Is MH17 Malaysia Airlines tragedy a sign to consider life insurance?” according to Canberra Times. The ad…
  • McDonald’s tweets to Luis Suarez: bite a Big Mac instead

    kullin
    24 Jun 2014 | 12:25 pm
    Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil. During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans. Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands…
  • Brilliant flipbook video of Robin van Persie’s flying header goal against Spain

    kullin
    17 Jun 2014 | 5:21 am
    Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media. Most of them have failed, some miserably. Real time marketing is apparently a tactic that includes a high level of risk. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) 4 februari 2013 Clever video from the 2014 World Cup by Stabilo Sometimes though, organizations do manage link their brands to breaking stories in a positive way, like with this brilliant video…
  • Top Swedish Facebook pages in May 2014

    kullin
    12 Jun 2014 | 1:45 am
    I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and Twitter channels. The Swedish beer brand Norrlands Guld has the page with the highest average post engagement rate. Coop posted two of the three most popular posts in May I am also happy to see that a campaign I have been working on at my job for Coop has two of the three most popular post on Facebook last month. The campaign called #ekolöftet challenged the 8 parties of the Swedish Parliament to…
 
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    Regular Geek

  • Geek Reading August 21, 2014

    Robert Diana
    21 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. So you want your Team to start using Git? – Part 1: Getting started | Diary Of A Ninja So you want your Team to start using…
  • Geek Reading August 20, 2014

    Robert Diana
    20 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Using AngularJS to Extend Your Code Quality | Javalobby Things to Remember About Information Security | Javalobby Dealing with…
  • Geek Reading August 19, 2014

    Robert Diana
    19 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How to use the new Apache Http Client to make a HEAD request | Java Code Geeks In Defense of Test Setup Methods | DaedTech What…
  • Geek Reading August 18, 2014

    Robert Diana
    18 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Blog Rebuild: Build Systems & Cross-Compiling | James Long Why don’t I metaprogram more? | David Albert An Unreal…
  • Geek Reading August 15, 2014

    Robert Diana
    15 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Game AI – An Introduction to Behaviour Trees | Java Code Geeks The Daily Six Pack: August 14, 2014 Folia: a Google Docs…
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    Random Thoughts in Marketing

  • First Movers get the press....

    31 Jul 2014 | 9:05 am
    I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.   It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).Lesson learned, when there is an opportunity to showcase your product integrated…
  • Twas Marketing that killed the tablet

    30 Jul 2014 | 3:14 pm
    So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.Number one you have a…
  • Yelp blew it with video

    30 Jul 2014 | 1:23 pm
    Yelp recently announced that it would add the ability for it's users to upload videos. Yelp blew it for multiple reasons in my opinion.First, understand that Smartphones are already a thorn in the side of many businesses.  In Yelp's main playground (restaurants), not only do they cause tremendous delay in the whole customer experience (people put wait staff on hold while they take selfies, etc), but more importantly for Yelp - Restaurants (and other small businesses) HATE Yelp. Now a business may or may not have a legitimate gripe with their online reviews, that's a different…
  • Do you Window Shop?

    28 Jul 2014 | 2:19 pm
    I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough.  If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites.  Is it simple?  Can my grandmother navigate it?  Is it pretty?  So here's a neat trick I like to use. I don't just indulge myself with apps and websites.  I like to go Window shopping.  Try it, next time you're at the local store, or mall look carefully at their…
  • Mobile first?

    28 Jul 2014 | 9:15 am
    Ask an entrepreneur 20 years ago what platform they were developing for, and you might hear 90% - Windows - 10% Mac. Asking the same question 15 years ago, you likely heard 75% were developing for/on the web, less than 25% for the desktop market.  Fast forward to today, most startups are developing for Mobile first, and of those many choose IOS first, and eventually Android. Many of these Mobile first companies even remain Mobile only, never even considering the web or desktop market.I believe within just a few short years (if not now), many should be considering Cloud first. By…
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    Maggie McGary.com

  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
  • Tired of Shutterstock Photos? 5 New Sources to Try

    Maggie McGary
    4 Aug 2014 | 9:09 am
    Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. All too often, posts about big data are illustrated with the same stock images of the same data center; posts about cybersecurity feature some variation on a lock with some kind of representation of “cyber” in the background...and so on. Especially as more and more tech companies invest in content marketing, I hope…
  • What You Need to Know Before You Install Facebook's Messenger App

    Maggie McGary
    29 Jul 2014 | 7:02 pm
    This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. Why? This is the sole reason they give in their FAQs about the change:Why is this changing?Messenger is much faster. You’ll get new messages instantly and can reply right away. In fact, we’ve found that people reply about 20% faster on…
  • Social Media Sharing Gone Wrong--The White House is Compromising Users' Privacy

    Maggie McGary
    24 Jul 2014 | 1:19 pm
    If people were outraged about Facebook’s ethics violation when they conducted psychological experiments on unsuspecting and unconsenting users, I imagine they’ll be equally unhappy to learn about a new, persistent tracking tool that's being used to spy on users of millions websites. Aside from this Mashable post and a Forbes article, though, I’m not seeing many people talking about what I personally think is a pretty big deal.Long story short: researchers at Princeton University and KU Leuven University in Belgium just released a study titled “The Web never forgets: Persistent…
  • What Online Communities Can Learn About Events from DashCon

    Maggie McGary
    15 Jul 2014 | 2:10 pm
    If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, overhead and general “we’ve always done it this way” mentality and operations of many associations.I will say, though, that despite my enthusiasm for online communities and, um, lack of enthusiasm for some aspects of association…
 
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    connect.icrossing.co.uk

  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
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    C R U C E S

  • OpenStreetMap turns 10

    Michael Myers
    10 Aug 2014 | 6:22 pm
    OpenStreetMap is 10 years old! I can’t believe it’s been that long . . . Here is some eye candy -which I believe shows how the data was mapped out over time. (At least that is what I chose to believe.) Enjoy!
  • Apple – MacBook Air Sticker Commercial (video)

    Michael Myers
    1 Aug 2014 | 7:34 pm
  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
  • McKinsey’s David Edelman on digital marketing (video)

    Michael Myers
    30 Jul 2014 | 10:18 pm
    There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The ...
  • ScratchJr: An iPad app that teaches your 6-8 year old how to code (video)

    Michael Myers
    30 Jul 2014 | 10:30 am
    There is a comment in this video that I firmly believe and have been saying in my classes for the past 5 years. Computer programing or coding is a like a new form of writing. A new type of literacy. This same sentiment came form @photomatt, founder or WordPress (amongst others) when he said that scripting was the ...
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    Ben Werdmüller

  • PHP's cURL implementation makes Squid return a 417 error: how to fix it

    19 Aug 2014 | 9:04 pm
    PHP's cURL implementation makes Squid return a 417 error: how to fix it Reading time: 2 minutes This is a more technical post than usual, but this has been driving me nuts, and I wanted to document it in case others run into the same issue.PHP's cURL implementation sends an Expect: 100-continue header when you use it to send a POST call over a certain size.Squid, ever the diligent proxy, looks for well-formed requests, and will throw an HTTP 417 error if it gets that header but the call is malformed. Edit: it also can't handle the header at all in incoming requests if you're using anything…
  • Why I'm okay with Twitter going beyond the social graph

    19 Aug 2014 | 3:48 pm
    Why I'm okay with Twitter going beyond the social graph Reading time: 2 minutes I've been glued to the Ferguson coverage for the last week. Like many people, I've been wondering how this could be happening in a supposedly democratic, developed nation - and I've been getting all of my news via Twitter. No matter what they try and do, the traditional news media has just been late on this story, in the way that traditional publishers began to seem out of date when blogging picked up steam a decade ago.I've been watching up-to-the-second updates of a situation that should concern everyone who…
  • The ROI of building open source software

    17 Aug 2014 | 2:00 pm
    The ROI of building open source software Reading time: 2 minutes Eran Hammer discusses justifying the return on investment for open source development at Walmart Labs:If this all sounds very cold and calculated, it’s because it is. Looking for clear ROI isn’t anti-community but pro-sustainability. It’s easy to get your boss to sponsor a community event or a conference, to print shirt and stickers for your open source project, or throw a release party for a new framework. What’s hard is to get the same level of investment a year, two years, or three years later.If you're creating…
  • Homebrew Website Club: August 13 2014

    13 Aug 2014 | 3:45 pm
    Homebrew Website Club: August 13 2014 Discuss progress; meet up; make new friends. Location: Java Conference Room, Mozilla SF, 2st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: August 13, 2014, 6:30pm Ends: August 13, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew…
  • Known and education: a love story

    11 Aug 2014 | 9:48 am
    Known and education: a love story Reading time: 3 minutes I started my career in education, writing e-learning tools for the University of Edinburgh. It was there that I met my Elgg co-founder, Dave Tosh (because they placed us together in an ex-broom closet with a window that didn't shut; a kind of gallows bonding experience). Elgg was designed as a community platform for education, that took the informal learning that was happening on the nascent social web in 2003 and applied it to the formal education space. It did well, and it's still in wide use in institutions today. Through Elgg, I've…
 
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    sassholes

  • The Time I Interviewed Robin Williams

    11 Aug 2014 | 9:15 pm
    Cover of The World According to GarpWhen I was 23 years old I was producing a talk show on cable television called "Celebrity."  The hostess was Alison Steele.  Known as "The Nightbird," Alison was a legendary rock DJ on New York City's WNEW-FM and probably the first really famous female rock radio DJ.  She was also a great personality and a classy "Celebrity" in her own right. Our show was simple.  In each hour long episode we spent the first half interviewing celebrities who were promoting their latest movie, and in the second half of the show Alison interviewed a CEO or…
  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
  • Teaching My Kid To Get A Career...

    11 May 2013 | 7:15 pm
    (This post originally appeared at Dad-O-Matic.)Those of you with kids in diapers or grade school may want to skip this post (unless you want a peek into the future at one of the many other parenting adventures you can look forward to facing). Those of you with teens and young adults getting ready to enter the workforce and start to earn more than an allowance, please read on...Jobs vs. CareerIn simple terms, I think of a job as something you do to make money. This is especially true when we are young. Babysitting, dog walking, lawn mowing, packing grocery bags, hawking fast-food, etc., are…
  • Roger and Me

    5 Apr 2013 | 8:46 pm
    Roger Ebert Blvd. (Photo credit: rexb)I've had the pleasure of meeting Roger Ebert, and like so many, I was terribly saddened by the news of his passing.(Name-dropping disclaimer: The older I get, the more I catch myself name-dropping.  At first, I felt embarrassed that I seem to always have a story about someone well-known.  But the truth is, I've been "out in the world" working for over 30 years, almost half of them in the entertainment industry, so I've been fortunate to meet and work with a lot of celebrities and notable business folks along the way...)Critical MassJust read the…
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    Social Networking for Newbies

  • How to request a LinkedIn introduction to a 2nd degree connection

    admin
    21 Aug 2014 | 2:17 pm
    LinkedIn is all about getting introductions FROM the people you know TO the people you’d like to meet. In the following short video you can see both the mechanics and the strategic approach to making this happen.
  • How to view the tags you’ve created for your LinkedIn contacts.

    admin
    22 Mar 2014 | 2:41 pm
    With LinkedIn constantly changing the user interface it can be very frustrating to find where things are. Please watch the video below to locate the tags you’ve created for your contacts.
  • How to find groups on LinkedIn that fit a particular keyword search

    admin
    20 Mar 2014 | 1:49 pm
    While I find that 95% of the LinkedIn groups are a waste of time, there is a 5% of those groups that is a goldmine! To better increase the chances of finding the 5%, you’ll need to learn how to start eliminating groups from consideration. One of the ways to do that is using a “keyword search.” The video below shows you how to do this.
  • Turning off your activity feed when updating your LinkedIn profile

    admin
    27 Jan 2014 | 11:33 pm
    A recent article talks about how LinkedIn can hurt your job search if you’re not careful. Specifically the author writes about turning off the notifications that get sent to your network when you update your profile. Click here to read the full article. The video below shows you how to turn off your activity feed while you’re making changes to your profile.
  • How to re-arrange the order of your LinkedIn positions

    admin
    11 Dec 2013 | 1:51 pm
    It used to be that your positions on LinkedIn were automatically arranged based on recency – the more recent position would be listed first. This was a major issue for people who have more than one current position in their profiles. Fortunately LinkedIn has now made it so that YOU are the one that selects the order in which the positions appear. Below is a video that shows you how to re-arrange your multiple LinkedIn positions to show in the order you prefer:
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    Growmap

  • Happy Birthday GrowMap ~ 6 Years Old Today ~ Thank Yous

    Gail Gardner
    19 Aug 2014 | 6:15 pm
    Thank you to everyone who has supported GrowMap over the years. A special thanks to the many collaborators who have shared my content and shared their knowledge. Some deserve special mentions: Best Blogging Mentors Kelli @kellibmiller and Crystal @CrystalandComp are two of my long time collaborators. They have been sharing what they know in their LearntoBlog Hangouts for almost 70 episodes and recently launched the LearntoBlog VIP Forum. Best Writing Mentors Carol Tice @TiceWrites is one of only two training communities for writers that is really worth the money. If you are serious about your…
  • Web Conferencing Pet Peeves: Are You Losing Viewers?

    Gail Gardner
    13 Aug 2014 | 8:10 am
    Being able to do live webinars and meetings makes working from home and collaborating with the best and brightest around the world possible. Why not use the best solutions rather than those that are dated and do not support all users? People in the corporate world often use GotoWebinar by default, not realizing that there are better options. There are two major drawbacks to GoToWebinar: Participants must download, install, and get software working. They do not support Linux which means a small percentage of very sharp folks can’t attend your Webinars or meetings. Maybe GoToMeeting /…
  • Develop Entrepreneurial Skills to Boost Your Business

    Jose Capelo
    12 Aug 2014 | 8:32 pm
    In business, learning is not so much of a curve as a vertical line with no end point. Whether you’ve just taken a deep breath and handed in your notice or you’ve been trading for years, being prepared to adapt and change with the times is vital to understanding the needs of your customers. To stay ahead of your competitors you have to be progressive, dynamic and always receptive to learning. Business isn’t all about hard figures and the bottom line; it’s your skills and services that will give you the edge – not your prices. Read on for some tips on how to develop the personal…
  • 9 Brand Marketing Techniques for Making a Splash in Your Industry

    Gail Gardner
    9 Aug 2014 | 7:09 pm
    Does your business need a boost? Are you looking for smarter, more efficient ways to advertise in an overcrowded market? Whether you run a small smart-up company or a national brand looking to reinvent itself, here are just nine techniques for making a splash in your industry. 1. Define Your Goals This may sound obvious, but you’d be surprised at the number of entrepreneurs who go into business with only an idea instead of an objective. If an investor asked you for an elevator pitch right this minute, what would you say? If the IRS demanded a three-word description of your company, how…
  • 12 Free WordPress Plugins That All Business Websites Should Be Using

    Ivan Widjaya
    4 Aug 2014 | 6:20 am
    WordPress is allegedly one of the most popular content management system in the world right now – for some good reasons. With a raving community of developers, there are so many WordPress plugins developed and launched out there, that can make life so much easier when it comes to managing your company website. If you are looking for one or two free plugins for your WordPress-powered site, I do have some recommendations for you. Here’s a list of 12 great WordPress plugins that’ll make tasks like content creation, social sharing, subscription-handling, and site maintenance way…
 
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    TheWayoftheWeb

  • Blogging for Business and Profit Notes: DPiP August 2014

    Dan Thornton
    7 Aug 2014 | 1:25 am
    There’s nothing here yet until after I give my presentation this evening – Thursday, August 7th. The full notes will magically appear on Saturday, August 9th. In the meantime, you can always follow me on Twitter (@badgergravling), or follow TheWayofTheWeb (@twotwmarketing) to be alerted when I’ve compiled and sorted everything… The post Blogging for Business and Profit Notes: DPiP August 2014 appeared first on TheWayoftheWeb.
  • How to merge an existing Google+ page and Youtube Channel

    Dan Thornton
    4 Aug 2014 | 10:39 am
    The continued integration of various Google services with Google+ has generally been a positive move for both Google and businesses who can now access pages, page insights, analytics etc all in one place. But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was.   We’ve merged G+ and Youtube profiles for our own sites and clients Disconnecting a Google+…
  • Proud Sponsors of DPiP May 2014 event

    Dan Thornton
    8 May 2014 | 6:10 am
    I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. It’s a great way to informally meet up with a diverse range of people who share an interest in digital technology, whether it’s a personal interest, a career or their business. There’s more details on the DPiP website. And although we’re still a small company, it’s great to be able to start supporting initiatives and getting more involved in our local…
  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
  • WordPress 3.8.2 now available to download and install

    Dan Thornton
    8 Apr 2014 | 1:26 pm
    The latest version of WordPress is now available to download and install. It’s an important security release which solves some important security issues, along with fixing a number of bugs. The security list is: Potential authentication cookie forgery. CVE-2014-0166. Privilege escalation: prevent contributors from publishing posts. CVE-2014-0165. (Hardening) Pass along additional information when processing pingbacks to help hosts identify potentially abusive requests. (Hardening) Fix a low-impact SQL injection by trusted users. (Hardening) Prevent possible cross-domain scripting…
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    One Trouser

  • Find Out About Henderson Appliance Repair In This Post

    admin
    21 Aug 2014 | 5:00 pm
    Hiring a licensed Appliance Repair Henderson tech is of utmost significance when having actually any work done on your home appliances. Particularly with the major appliances in the home, you want to know that individuals who are working on them, truly do have the experience and know-how to do the work that you hire them to do. When you call a few business, you will not just find out about the work they do, however likewise if they are accredited. If a company or tech isn’t licensed, it is best for you to avoid them and the services that they do offer. When you select a regional…
  • Appliance Repair In Glendale CA

    admin
    28 Jul 2014 | 3:30 pm
    There is no need to suffer during the summer when your air conditioner fails to sufficiently cool off your house. You put on t have to spend time searching for a brand-new a/c and spending a great deal of cash when a repair person can take care of the unit. Huge a/c unit are frequently augmented with a humidifier. Many individuals find that they need a humidifier to make it much easier to breathe, such as when they are unwell or are struggling with an allergy. A busted humidifier doesn t constantly have to be changed. An http://appliancerepair-pros.com/appliance-repair-glendale service can…
  • Helpful Minneapolis Mn: Appliance Repair Suggestions

    admin
    26 Jul 2014 | 10:03 am
    You can save cash by working with an http://appliancerepair-pros.com/appliance-repair-minneapolis expert. Home appliance prices are commonly far more costly compared with repairing it. As opposed to discarding your broken-down home appliance and spraying cash on a brand-new one, it is better to very first shot to get it repaired at a less expensive expense. Fixing your device and not purchasing a new one also extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their life time. There are households that can change a fridge or a…
  • Uncovering The Right Person For Cincinnati Appliance Repair

    admin
    24 Jul 2014 | 11:17 pm
    Due to the fact that you have so many appliance repair pros techs to select from when you need repair finished, it is a great idea to make use of online boards, compare, and visit review websites, to learn more about each tech. You can use websites like Angie’s List, as well as other boards and online forums, to find out exactly what past consumers have to say about a business. You will discover excellent and bad scores, and can narrow down the top business, in order to ultimately hire the most certified, and the repair service staff that has the best scores and evaluations for services…
  • Appliance Repair In Tampa Recommendations Everyone Can Utilize

    admin
    24 Jul 2014 | 11:05 pm
    Professional http://appliancerepair-pros.com/appliance-repair-tampa is not only quick but also effective. Some budget-minded fellows erroneously believe that they can fix their gizmos by themselves. While this may be true to a certain extent, it can sometimes be lengthy, costlier and annoying. In case you do not have experience with fixing devices, it might take you a lot of time simply trying to see where the trouble is. You put on t really need to go with all this. The basic thing to do is to call a professional appliance repair professional and your gadget will be repaired in an instant. A…
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    Social Media Bird Brain

  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
  • Hacks and Tasks for Your Social Media Work

    3 Jun 2014 | 12:37 pm
    Social Media Outposts (Photo credit: the tartanpodcast) Social Media Today often has some really useful information. I ran across two posts that I think go well together. One is for social media platform hacks (strategies or techniques for using something better) and the other is a list of things that will help you improve your social media presence - better content, better outreach. Put
 
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    Corporate Eye

  • 10 Steps to a Brand Disaster Response Plan that Works

    Susan Gunelius
    20 Aug 2014 | 1:28 pm
    Are you prepared to face a brand disaster? If your brand reputation is disparaged and word is spreading quickly, what will you do? Every business needs to have a brand reputation monitoring process in place as well as a plan to act if content and conversations start spreading that could hurt the brand, sales, and profits. If you don’t have a brand disaster response plan, follow the 10 steps below to ensure you create one that will work. 1. Define roles. Who will do what when a brand disaster strikes? Document it in your disaster recovery plan. 2. Educate everyone. Every person on the…
  • Using the Psychology of Consumer Behavior to Increase Marketing ROI

    Susan Gunelius
    18 Aug 2014 | 5:20 pm
    The psychology of consumer behavior is one of my favorite subjects, so I was thrilled to stumble on an infographic from Help Scout (shown at the end of this article), which shares 10 ways to convert more customers using psychology. Consumers are human beings, and human beings are innately influenced by their emotions and their psychological makeups. The psychology and philosophy of branding, marketing, needs, and actions are intrinsically linked. Ignore consumer psychology, and your results will be limited. Take a look at the infographic below to see some amazing statistics from actual…
  • The Importance of Upsell Relevance for Brand Development

    Susan Gunelius
    15 Aug 2014 | 10:53 am
    Want to make a customer angry? Offer them an upsell that is unrelated to their original purchase. Want to make them angrier? Offer them that same upgrade again. Want to make them so angry that they won’t buy your brand again and will tell other people not to buy it either? Offer them that same upgrade one more time. Making one more sale and increasing per-customer sales numbers are important for most businesses. However, upsell relevancy is critical to not only closing the additional sale but making sure the customer will return, possibly become a loyal customers, and even…
  • Online OnBoarding

    Lucy Nixon
    14 Aug 2014 | 8:28 am
    If you’re based here in the UK, you’ll be bracing yourself for pictures in the papers tomorrow of young people embracing each other happily, or jumping in the air, waving bits of paper. They’re already on schools’ websites, and online… Yes, it’s Results Day today, and I’ve been to school twice (A-levels and AS-level results). I did spot a genuine embracing scene (though no jumping). Of course, things move faster these days than they used to: almost immediately, Daughter 1 received a congratulatory email from the Vice-Chancellor of her chosen…
  • State of Digital Coupons in 2014

    Susan Gunelius
    13 Aug 2014 | 2:37 pm
    The State of Digital Coupons report from RetailMeNot and Forrester Consulting reveals that digital coupons are still a critical method of building brand loyalty and generating sales. In fact, coupons are the most effective method of influencing customer purchase decisions with survey respondents ranking coupons twice as effective as sales (59% vs. 28%) and more than six times more effective than daily deal vouchers (9%). Furthermore, more than two out of three consumers believe that coupons effectively build brand awareness and generate loyalty (68% each). Nearly one in two consumers are more…
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    Uber.la - tech reviews, opinion and wit

  • Cutting Deep to Find Your Genius

    jmacofearth
    21 Aug 2014 | 3:23 am
    If you are looking for art, and wanting to find a your unique voice, you have to bypass inhibition, and go for the darkness, the real free-falling, the overwhelming sensations that you cannot control. Even in you art (visual, musical, textual) you must lose control. It's the controlled loss of control that creates great art.
  • Why Is Your Tweet on Repeat? No Reply Necessary.

    jmacofearth
    20 Aug 2014 | 5:10 am
    And to take it to one more extreme, to illuminate the fallacy of these two gentlemen's delusion, let's imagine that they unleash the full-robo on all of their social channels. If we begin telling marketers and individuals that blasting 5 or 10 identical posts and tweets and updates to ALL of their social channels is okay, we're going to see a dramatic drop in the value of social media for all of us. So why stop at Twitter Guy and Chris? What's holding you back?
  • Your Daily Juice: Creative Energy

    jmacofearth
    20 Aug 2014 | 3:28 am
    If you are tired you may still be able to be creative, but your output and optimism will suffer. You have got to find what works for you. And perhaps what's working for you now, youth and hopefulness, might fade over the years and you will have to find other circuits for your "juice."
  • Focus Yourself: Cutting Away the Distractions

    jmacofearth
    19 Aug 2014 | 3:59 am
    Things like sleep, play, exercise, love, day dreaming are essential elements to finding your balance in life. And work, if it is not your art, can be a massive, but necessary, distraction that will keep you away from your real work. Seek out distractions like mind clutter and eliminate as many of them as you can.
  • The Social Media Strategist is Dead, Long Live Digital Marketing

    jmacofearth
    18 Aug 2014 | 7:48 pm
    In the last few months I have been looking to join a corporate marketing department again. (All things economic point to stability over feast and famine.) And in that process I've been hearing a lot of comments like this, "Your resume looks like you're primarily into social media." Um, yeah. It's what I write about, [...]
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    Technology & Marketing Law Blog

  • Primer on European Union’s Right To Be Forgotten (Excerpt from My Internet Law Casebook) + Bonus Linkwrap

    Eric Goldman
    21 Aug 2014 | 11:10 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStockI haven’t yet written about the ECJ Right to Be Forgotten ruling directly, though I’ve already referenced it on the blog a few times. The ruling itself came out during a business trip when I was tied up, so I missed the initial news cycle and the voluminous number of articles on the topic. Since then, I simply haven’t had a chance to organize my thoughts cohesively. As part of updating my Internet Law casebook, I finally put something together. Although I don’t…
  • New Copyright Office Compendium Discussion About Designating Sec. 512 Agents

    Eric Goldman
    20 Aug 2014 | 9:50 am
    The Copyright Office has released a pretty nifty document called the Compendium of U.S. Copyright Office Practices, Third Edition. The second edition was written 30 years ago, so it’s about time we got a new edition! I thought the document overall was a concise and readable distillation of copyright law, and I expect to use it as a handy reference frequently. I encourage you to check it out. Below, I excerpted the Compendium’s discussion about designating an agent for 512(c)(3) takedown notices. This looked OK to me, but I figured it would be helpful to get multiple eyeballs on…
  • What’s a Browsewrap? The Ninth Circuit Sure Doesn’t Know–Nguyen v. Barnes & Noble

    Venkat Balasubramani
    19 Aug 2014 | 8:54 am
    This is a lawsuit over Barnes & Noble’s alleged failure to honor its closeout advertisements for Hewlett-Packard Touchpads. (Coverage of the district court ruling here: “Barnes & Noble’s Online Contract Formation Process Fails–Nguyen v. Barnes & Noble.” Plaintiff (Nguyen) placed an order and when he was informed that B&N cancelled the order, he alleged he was “forced to rely on substitute tablet technology, which he . . . purchased [at] considerable expense.” B&N moved to compel arbitration on the basis of an arbitration clause contained in the…
  • Announcing the Second Edition of “Advertising & Marketing Law: Cases and Materials” by Tushnet & Goldman

    Eric Goldman
    18 Aug 2014 | 8:06 am
    Rebecca Tushnet and I are pleased to announce the release of Advertising & Marketing Law: Cases and Materials, second edition (2014). It’s available at Gumroad as a $11.50 DRM-free download (PDF version / epub mobile device version) and other outlets. You can read a free sample chapter, Chapter 13 (Featuring People in Ads). As usual, if you are a professor, or are hoping to teach the course, and would like a free review copy, please email me. About the Book This book is a major project that Rebecca and I have been working on for more than a half-decade. The book is nearly 400,000…
  • Copying Blogger’s Posts In Disciplinary Proceeding Is Fair Use–Denison v. Larkin

    Eric Goldman
    16 Aug 2014 | 9:10 am
    Photo credit: Rubber Stamp Copy // ShutterStockThe plaintiff, JoAnne M. Denison, is an Illinois attorney and operated a blog, MaryGSykes.com. Denison blogged about a guardianship case she believed was marred by corruption. The Illinois attorney disciplinary board alleged that she made false statements on her blog that violated the Illinois rules of professional conduct. Denison struck back with a copyright infringement lawsuit alleging the disciplinary board copied portions of the blog–more than was necessary–as part of its disciplinary proceeding. The court correctly says…
 
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    shesgotclients.com

  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
  • Have You Thought About Working With Me?

    Christine
    18 Jun 2014 | 11:47 am
    Something often happens before the best students in my Impact Academy join our programs. They do their research and due diligence, pay attention to the success stories and read up on the curriculum we cover and ask questions about the access they’ll be getting to me. (I think it’s super-smart to do this! I heard someone refer to this as a “dance,” and I think that’s very fitting.) Well, here’s something pretty cool. I’m going to save you a lot of time and effort (yay!) because I’m hosting a live video event for those who are interested (or even just a little curious) about…
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    Online Marketing Blog - TopRank®

  • Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

    Lee Odden
    21 Aug 2014 | 4:10 am
    One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him working as Head of Strategy at NewsCred as well as writing for his B2B Marketing Insider blog. We’ve covered Michael’s B2B marketing presentations in the past and it was great to catch up with him for this interview. In the lead…
  • Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

    Lee Odden
    20 Aug 2014 | 3:48 am
    “And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all information overload wherever you go: laptop, tablet or smartphone. The Cheshire Cat would probably like being able to blend in with all that information…
  • Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

    Lee Odden
    19 Aug 2014 | 3:45 am
    It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15). On top of all that, Ann is a regular contributor to many of the conference eBooks we…
  • Visual Content Marketing Strategy eBook

    Lee Odden
    18 Aug 2014 | 4:18 am
    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to the Content Marketing Institute and MarketingProfs’ annual studies, over 90% of B2B and B2C marketers are using content marketing. That’s a tremendous amount of competition and to stand out, successful…
  • Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter

    Ben Brausen
    15 Aug 2014 | 3:45 am
    More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social Search-Centric Redesign - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. After relegating check-ins to a different app in May, Foursquare debuted a redesign of its…
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    FUEL LINES

  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
 
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    Kneale Mann | Leadership

  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Manuel de los Santos
  • Stream of Subconsciousness

    Kneale Mann
    16 Aug 2014 | 5:54 pm
    What will they think? Think then do. Do what you love. Love what you do. Do not listen to negative people. People are more important than services or products. Products don't make the person. Personal growth is a daily event. Eventually you will find your passion. Passion is no ordinary word.Words can heal and hurt, it's our choice. Choices can be the difference. Differences are necessary for a successful team. Teamwork is at the core of successful business. Business is about people. People should give more than receive. Receiving help is a sign of strength. Strengthen your focus. Focus on…
  • Is Money the Object?

    Kneale Mann
    12 Aug 2014 | 3:47 am
    A large portion of the planet measures profits over people. To some, what you make, what kind of car you drive, how much money you have in your investment portfolio has become more important than embracing relationships and experiences.I was recalling a situation with a client a few weeks back with regards to compensation. She is doing very well in her current role and from all evidence it appears she’s being groomed for a big promotion. She is a sharp, talented, authentic leader, but she’s stuck on the number on the bottom of the page. It’s Not the PaycheckWe talked about her new role…
  • Calling All Humans

    Kneale Mann
    6 Aug 2014 | 4:14 am
    The human experience is a buffet. We love, we lose, we overcome, and we try and figure out this unexplained occurrence called life. Ze Frank wants to know the answer to a simple question.Are you human? __________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Ze Frank | TED
  • Why Meetings?

    Kneale Mann
    4 Aug 2014 | 4:26 am
    Let’s book a meeting. Let’s talk about it on the conference call. Let’s reconvene at next week’s meeting. Let’s discuss the next time we have a team call. Here’s a thought, let’s figure out why we have so many meetings and calls in the first place. I have a colleague who attends an all-day full team status meeting once a week. Once a week?! Full day!?! I am a huge supporter of collaboration and teamwork. It’s critical that your company is strong inside before it can be strong outside, but an entire day in a meeting? I challenge there could be a better way.Do you know why you…
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    The Fresh Peel

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Settles Class-Action Stemming From Data Breach

    Mark Brooks
    21 Aug 2014 | 10:11 am
    ONLINE MEDIA DAILY - Aug 21 - LinkedIn has agreed to pay $1.25M in order to settle a class-action lawsuit stemming from a 2012 data breach when hackers obtained access to the company's servers and then posted 6.4M users' passwords online. by Wendy DavisSee full article at Media Post See all posts on LinkedIn
  • Kuddle - An Instagram For Kids

    Mark Brooks
    21 Aug 2014 | 10:04 am
    TECH CRUNCH - Aug 21 - A new mobile app called Kuddle is like a more restricted version of Instagram. It allows children to post and share photos with friends in a protected environment, safe from cyberbullying or unwanted connections from strangers. Children have to input their parent’s email at sign-up. Their photos can’t be viewed or seen by others until the parent approves the account via the email they receive. Afterwards, parents are notified every time a child posts a photo and every time they add a friend. by Sarah PerezSee full article at Tech Crunch See all posts on Kuddle
  • Facebook Messenger Downloaded 500M Times On Android

    Mark Brooks
    20 Aug 2014 | 11:02 am
    THE GUARDIAN - Aug 19 - Despite user backlash over Facebook’s policy to force users to install the separate Messenger app to use Facebook chat on a smartphone or tablet, it joins the list of apps that have been downloaded ~500M times. Facebook Messenger was criticised for the extensive number of permissions it required on install, giving it access to the majority of a smartphone’s features, data and connectivity, prompting privacy invasion fears. by Samuel GibbsSee full article at The Guardian See all posts on Facebook
  • Hyperlocal Mobile Advertising Is 2014's Biggest Trend

    Mark Brooks
    19 Aug 2014 | 11:10 am
    MARKETING LAND - Aug 18 - Hyperlocal ads allow marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads. Users, of course, have to allow location sharing on apps like Swarm and Tinder. by Ratko VidakovicSee full article at Marketing Land This post also appears on OnlinePersonalsWatch.
  • Looksee Is A New "Tinder Meets Instagram" App

    Mark Brooks
    19 Aug 2014 | 11:08 am
    TECH CRUNCH - Aug 19 - Looksee is a new app that combines mobile photography with a Tinder-like matching element. When two users mutually like one another’s photos, their identities are revealed to each other, allowing them to make a personal connection and begin messaging within the app. The app is a product from Quebec Drive, a company which has previously released a handful of single-named photo apps and games, including Dropin, Phodeo, and Flyin. by Sarah PerezSee full article at Tech Crunch
 
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    Jeff Korhan - New Media and Small Business Marketing

  • Find Your Audience: How to Grow Sales with Digital Media

    Jeff Korhan
    20 Aug 2014 | 2:00 am
    Listen to the Episode Below (00:37:39) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 05 of This Old New Business weekly business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? Then join me and Ryan Hanley as we discuss some of the techniques he successfully used as Director of Marketing for a local insurance agency, many of which I also used when operating my landscaping business. This is one reason why Ryan…
  • Single Serve Content for Mobile Consumers

    Jeff Korhan
    18 Aug 2014 | 1:43 am
    We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to mind a blog post or an article, but as content consumption with mobile devices becomes the norm, you will need to redesign your content strategy to adapt. The good news is that if your business is not yet creating much content, you may find these newer methods easier to…
  • Modern Chamber Marketing: How to Successfully Build a Digital Community

    Jeff Korhan
    12 Aug 2014 | 2:23 am
    Listen to the Episode Below (00:37:55) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting if your small business is a member of a chamber of commerce, or any other organization such as…
  • What Your Business Needs to Know About Podcasting

    Jeff Korhan
    11 Aug 2014 | 2:32 am
    If you think podcasting is for techies, think again. Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the world. It did, and to a large measure still does. What then has caused the huge resurgence in podcasts? You have it close by. It’s called the smartphone. There are billions in service now, with more than 2 million smartphones activated worldwide every day. However, this is about more than just mobile connectivity. Podcasting is proving to be invaluable for making meaningful connections that…
  • Agile Selling: How to Quickly Win with Buyers Today

    Jeff Korhan
    6 Aug 2014 | 8:20 am
    Listen to the Episode Below (00:31:21) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 3 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Jill Konrath as we tackle some of the challenges of selling that are just as relevant today as  they have been for probably most of the modern era of marketing. If you want to know how to sell in today’s ever-changing environment, you will want to listen to this the conversation. Forget about becoming an overnight selling success and learn from…
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    Phil Gerbyshak

  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
  • Why You Should have a Presence on Google+

    Phil Gerbyshak
    24 Jul 2014 | 6:00 am
    Many companies overlook the power of Google+, here’s why you should look again. This is a great reminder for all of us that in the SEO world, you have to go beyond keywords. Source: http://www.slideshare.net/MPAYinc/google-infographic-35173267?qid=82b75658-b528-4bd6-a4a5-c49b8f96606e&v=default&b=&from_search=3 The post Why You Should have a Presence on Google+ appeared first on Phil Gerbyshak.
  • Do You Know How the World Sees You? [interview with Sally Hogshead]

    Phil Gerbyshak
    23 Jul 2014 | 6:00 am
    Do you know how the world sees you – and why that’s so important to social salespeople, business owners and financial professionals? Sally Hogshead’s new book How The World Sees You is the answer to this question. I’ve taken a LOT of personality tests in the past (Myers Briggs, StrengthsFinder, DiSC, and many others) but never have I taken one focused on how the world sees ME. Until now. In just 30 minutes, Sally answered many questions that can help you sell more using your unique advantages – so you can stop competing on price and start sharing your highest…
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    We First Blog

  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
 
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    Social Media University, Global

  • Illustrating the Health Care Social Media Revolution

    Lee Aase
    26 Jul 2014 | 8:05 am
    The Association of Medical Illustrators is holding its annual conference in Rochester, Minnesota this week, and my colleagues in Mayo Clinic Creative Media asked me to be part of the program, discussing our growth and application of social media at Mayo Clinic. Here are the slides I’m using: Illustrating the Social Media Revolution from Lee Aase I had stopped by the conference briefly yesterday and was impressed by the energy and enthusiasm in the room. It will be a quick ride; my presentation time is 20 minutes…so I want to have the slides here for review. I look forward to the…
  • 3 Chart-Topping Lessons from “Weird Al”

    Lee Aase
    24 Jul 2014 | 6:43 am
    It was great to see this morning that one of my personal heroes and role models, “Weird Al” Yankovic, officially has his first #1 album after 30 years in the music business. “Mandatory Fun” is topping the Billboard Charts after Al’s #8songs8days campaign. Of course I love “Word Crimes” But my favorite is “Foil” because of the surprise mid-song twist: The projections I had seen indicated that he would hit #1 if he sold 80,000 albums in the first week; he blew past that with 104,000. What lessons can we take from this? There’s no…
  • The Social Networking Imperative

    Lee Aase
    20 Jun 2014 | 4:04 am
    At the Association of Organ Procurement Organizations (AOPO) meeting in Baltimore this morning I will be presenting on innovative uses of social media. The theme of the meeting is Embracing Change: Transforming OPOs for Future Success. I hope I can help. Here are the slides from my presentation: The Social Media Imperative from Lee Aase
  • Weathering the Georgia Healthcare Landscape

    Lee Aase
    11 Jun 2014 | 11:06 am
    The theme for this year’s Georgia Hospital Association is “Weathering the New Healthcare Landscape,” and I’m glad to be here in Greensboro at the Ritz-Carlton Lodge at Reynolds Plantation to talk about how the impact of social media in this new environment. Just before my presentation, we’ll be hearing from Meg Fischer, who is the Director of Public Policy for GHA. The title of her talk is “The Affordable Care Act: The Seismic Shift in Healthcare and Its Aftershocks.” It will be interesting to hear her perspective, and I’ll be tweeting from the…
  • Celiac Chancellor

    Lee Aase
    3 Jun 2014 | 9:35 am
    Last Saturday morning I had the pleasure of participating as a patient in the weekly Mayo Clinic Radio program. This edition was all about Celiac Disease, and the guest expert was Dr. Joseph Murray, a Mayo Clinic gastroenterologist who also happens to be my doctor. Listen to the archived segment here. I come in at the 14:45 mark, but the whole thing is entertaining and informative. Mayo Clinic is a leader in research and providing information to patients on Celiac Disease. One of our initiatives is the Celiac Disease Blog, which launched late last year. Here is our Celiac Disease playlist…
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    SociableBlog

  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • LinkedIn Settles Class-Action Stemming From Data Breach

    Mark Brooks
    21 Aug 2014 | 10:11 am
    ONLINE MEDIA DAILY - Aug 21 - LinkedIn has agreed to pay $1.25M in order to settle a class-action lawsuit stemming from a 2012 data breach when hackers obtained access to the company's servers and then posted 6.4M users' passwords online. by Wendy DavisSee full article at Media Post See all posts on LinkedIn
  • Kuddle - An Instagram For Kids

    Mark Brooks
    21 Aug 2014 | 10:04 am
    TECH CRUNCH - Aug 21 - A new mobile app called Kuddle is like a more restricted version of Instagram. It allows children to post and share photos with friends in a protected environment, safe from cyberbullying or unwanted connections from strangers. Children have to input their parent’s email at sign-up. Their photos can’t be viewed or seen by others until the parent approves the account via the email they receive. Afterwards, parents are notified every time a child posts a photo and every time they add a friend. by Sarah PerezSee full article at Tech Crunch See all posts on Kuddle
  • Facebook Messenger Downloaded 500M Times On Android

    Mark Brooks
    20 Aug 2014 | 11:02 am
    THE GUARDIAN - Aug 19 - Despite user backlash over Facebook’s policy to force users to install the separate Messenger app to use Facebook chat on a smartphone or tablet, it joins the list of apps that have been downloaded ~500M times. Facebook Messenger was criticised for the extensive number of permissions it required on install, giving it access to the majority of a smartphone’s features, data and connectivity, prompting privacy invasion fears. by Samuel GibbsSee full article at The Guardian See all posts on Facebook
  • Hyperlocal Mobile Advertising Is 2014's Biggest Trend

    Mark Brooks
    19 Aug 2014 | 11:10 am
    MARKETING LAND - Aug 18 - Hyperlocal ads allow marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads. Users, of course, have to allow location sharing on apps like Swarm and Tinder. by Ratko VidakovicSee full article at Marketing Land This post also appears on OnlinePersonalsWatch.
  • Looksee Is A New "Tinder Meets Instagram" App

    Mark Brooks
    19 Aug 2014 | 11:08 am
    TECH CRUNCH - Aug 19 - Looksee is a new app that combines mobile photography with a Tinder-like matching element. When two users mutually like one another’s photos, their identities are revealed to each other, allowing them to make a personal connection and begin messaging within the app. The app is a product from Quebec Drive, a company which has previously released a handful of single-named photo apps and games, including Dropin, Phodeo, and Flyin. by Sarah PerezSee full article at Tech Crunch
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    prTini

  • House Rules

    Heather Whaling
    20 Aug 2014 | 6:07 am
    Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and internal interactions. Just in the last week alone, I’ve turned to the house rules for guidance when weighing difficult decisions. Interestingly. the decision was far less difficult…
  • Double-Shot: Facebook “Like-Gating” Edition

    Heather Whaling
    18 Aug 2014 | 8:56 am
    If you’re new to prTini, the Double Shot is a semi-regular feature where I highlight two people, tools or timely articles that I recommend. The goal? A quick read with helpful, actionable takeaways. Since Facebook announced its plans to ban “like-gating” come November (Need a quick vocab lesson? Like-gating is just a fancy way of incentivizing fans to like your page through contests, giveaways, etc.), I’ve seen an onslaught of articles about what the move means for marketers. But, only a few really caught my attention. I hope you find them helpful, too! Jon Loomer…
  • Social Media Policy Must-Haves + 17 Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    15 Aug 2014 | 6:55 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Product Hunt, PR Tools and My Advice for Startups 3 Cores of New Age PR: Is Tweeting Public Relations? 10 Social Media PR Lessons From #OITNB De-stress to Boost Productivity in Work and Life 21 Must-Haves in Your Social Media Policy How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers The End of the Facebook Like-Gate Era: What Marketers Need to Know 5 Ways Incredibly Productive People Master Their Inner Procrastinator I…
  • PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke

    Heather Whaling
    13 Aug 2014 | 4:30 am
    Yesterday, I moderated a panel on PR and big data at FPRA’s Annual Conference. While I was listening to the panelists – Adam Singer, Deirdre Breakenridge and Shonali Burke – share their insights and advice, I realized something: I could listen to Shonali talk about measurement all day, every day. Shonali and I have actually participated on a few panels and projects together, and I learn something new every time. So, I asked her to answer a few questions to share her smarts with you, too. Happy reading! What metrics are most important to you when measuring client campaigns?
  • The Weekly Cocktail: Google Analytics Edition

    Jeana Harrington
    8 Aug 2014 | 5:58 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  If you’re in PR, Google Analytics should be your best friend. (If not, you’re missing out on some seriously helpful insights!) That’s why this week’s edition of The Weekly Cocktail is all about using Google Analytics to improve your campaigns and PR efforts: Google Analytics 101: 5 Metrics for Public Relations 4 Google Analytics Features for Refining Your PR Campaign 3 Ways to Use Analytics to Improve Your Marketing While You Sleep…
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    Tech in Asia

  • How to use email to seduce journalists into covering your event

    Ezra Ferraz
    21 Aug 2014 | 5:38 am
    Almost every weekday, I am invited to several events related to tech, business, or entrepreneurship. And this is in Manila, Philippines – our tech and startup ecosystem is much smaller than those of my colleagues in other countries. I can only imagine how many events go on in Japan or China at any given time. Photo courtesy of Wikipedia. Photo author is Joi Ito. So as much as we’d like to attend all these events, we have to choose from the lot, as we can’t be in two places at once (damn you physics). If you want to get journalists to pick your event, you’ll have to sex up your…
  • After Xiaomi, fellow Chinese phone-maker Alcatel pushes into India with 3 smartphones

    Malavika Velayanikal
    21 Aug 2014 | 1:25 am
    The aggressive smartphone adoption in India is enticing more and more cellphone companies to the market with competitively priced devices. Disruptive Chinese smartphone-maker Xiaomi seems to have hit pay dirt already, and today, Alcatel, another Chinese company, has re-entered India with three Android-based smartphones and a phablet. All the devices run the older Android 4.2 Jelly Bean OS. The three smartphones are from Alcatel’s latest Idol series. They are available in four colours, and have three storage options of 4GB, 8GB, and 16GB. Idol Mini, the entry level model is priced at…
  • Geeky Chinese video site that makes its own editing tools gets $38M funding

    Paul Bischoff
    21 Aug 2014 | 12:31 am
    Chinese user-generated video community site Aipai today announced it completed a US$38 million series C round of funding led by SAIF Partners and Matrix Partners, according to Sina Tech. Videos on the sight mostly consist of online game recordings – DOTA, StarCraft, LoL, Counterstrike, and the like. It also has a fair portion of anime mashups and girls singing karaoke on their webcams. Many of the videos are hosted on Chinese video portal LeTV (SHE:300104). So what makes Aipai stand out from the dozens of nerdy niche video aggregators out there? The secret sauce is Aipai’s suite…
  • Throw away those selfie sticks – this app can help you nail the perfect photo

    Daniel Tay
    21 Aug 2014 | 12:24 am
    Smartphones are overtaking cameras in terms of popular use. Unless you’re a photography buff, there’s very little reason to lug an extra kilogram or so worth of gadgets around when all you need is your phone. However, since they aren’t purely designed for photo taking (except this one), naturally users run into difficulties when attempting certain types of photos, such as selfies. Varun Chatterji, founder of photography app Gear2Cam, says that there are two main problems when it comes to taking selfies: Firstly, to see what’s in the frame, you need to be close to the camera. This…
  • TaxiForSure raises $30 million, aims to reach 30 cities by 2015

    Malavika Velayanikal
    20 Aug 2014 | 11:11 pm
    The battle of the cabs gets hotter in India. Just two months after securing US$10 million in series B funding, cab aggregator TaxiForSure has just landed an additional US$30 million. This fresh infusion of captial came largely from Accel Partners US, The Times of India reported today. Existing investors Accel India, Bessemer Venture Partners, and Helion Venture Partners also participated in this series C round of funding, for which exact figures are not known. Just a month ago, its chief competitor Olacabs had raised US$41.8 million from Steadview Capital and Sequoia Capital, in addition to…
 
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    Room 214

  • How Do Stories Drive Software Sales?

    Room 214
    21 Aug 2014 | 9:43 am
    At the core of good storytelling is an ability to encourage your listeners to relate to the subject. Imagine, or relive, the most compelling stories you’ve heard, and hopefully you were transferred from a state of internal consciousness to a comprehension of who the subject was and what they were going through or were about. Storytelling extends beyond flowery, fantasy based stories into the often mislabeled or misrepresented “dry and stale” realm of business. In fact, stories can drive sales, even with regards to software (SaaS) products, clients and marketing. What is the purpose and…
  • 3 Takeaways From Snapchat’s Pitch Deck

    Laura Oxler
    19 Aug 2014 | 1:23 pm
    It’s not news that many companies have jumped on the Snapchat train, yet it has been somewhat unclear what the app has to offer brands. Early on, Snapchat’s focus was building a community of users. Well, the “We reject your $3 million acquisition offer, Facebook” app is ready to get serious and make some money. Digiday shared Snapchat’s once confidential pitch deck earlier this month. Here are the main points the app wants to get across to advertisers: 1. Users are paying attention. In our blog post “Snapchat: 5 Reasons Your Brand Might Love It”, the first item listed…
  • Singing Milk Boxes and Dancing Cheese

    Jen Casson
    17 Jul 2014 | 11:22 am
    “What if the cheese twirled the macaroni around as rainbows and hearts fly out?” “Would it be ok if the peanut butter sandwich cracker took a little lick of himself?” “Can I put a top hat on the milk box and give him a dancing cane?” It’s ridiculous statements like these made during the course of a project that make one pause to ask “are we really getting paid to do this?”.  A recent creative project for Horizon Organic was just one of those times.  They asked Room 214 to create a fun animated video to help launch their new line of Mac &…
  • Interactive Video: The Evolution of Video Marketing

    Jen Casson
    18 Jun 2014 | 4:39 am
    Video is a must-have component of your digital marketing strategy and the stats prove it. If you still haven’t bought into that… well, this article isn’t for you. What I’m interested in sharing is the next evolution of video marketing – the Interactive Video (or “IV “ for the character averse). Let’s briefly revisit web videos’ history. As more and more marketers began using video to promote their brands online, it was inevitable that they’d want to make their videos clickable.  Video for video’s sake?  Don’t be ridiculous!  They wanted viewers to…
  • Room 214 Opens Office in Washington, D.C.

    Stacey Kawakami
    11 Jun 2014 | 1:00 am
    Room 214 is pleased to announce the opening of our Washington, D.C. office — our first office outside of Boulder! The new office will support the agency’s growing roster of clients on the East Coast and service the business and non-profit community within the DC area. Stacey Kawakami, regional vice president, has relocated from Boulder to lead the office. “We’re thrilled to be in D.C. – a city with great culture and an expanding business and entrepreneurial environment. As a full-service digital agency with international clientele, we can offer local account management for many…
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    Buzzom

  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
  • What Google Employees Learn in ‘Search Inside Yourself’ Course:

    Priya
    10 Aug 2014 | 11:27 am
    ‘Search Inside Yourself’ is a new search program at Google. The program lets you search inside yourself so you can find yourself. This is a free course from Google. The program is specially designed for Google’s employee to teach them emotional intellectuality through meditation. This is a pragmatic meditation procedure which you can use wherever you want. Chade-Meng Tan who teaches the course is one of Google’s earliest engineers and personal growth pioneer.  Meng, the representative of world’s gigantic search engine offers this practical procedure for enhancing…
  • Saudi Arabia Is Set To Boost With The Joint Venture Of Tech Mahindra And Midad Holding

    Priya
    10 Aug 2014 | 11:25 am
    The biggest news in the tech market is that Tech Mahindra, a leading organization has entered in a joint venture with the Midad Holding. Midad Holding is a subsidiary of Al Fozan that is a part of diversified interests in Saudi Arabia. Both the companies are combining their strengths with this venture. The Midad holding would be giving its advantage in the region and the global influence of the Tech Mahindra would be adding on the synergic value. This combination is surely about to be the biggest boon for the customers of Saudi Arabia. When asked to the leading officials of the Tech Mahindra…
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    Position²

  • Square 1 Bank Announces Credit Facility to Position2

    Team Position²
    21 Aug 2014 | 11:02 am
    Menlo Park, CA, August 21, 2014 — Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, today announced that it has provided a $1 million credit facility to new client Position2, a full-service, digital marketing firm that delivers continuous growth for its customers through high performance search, social media, and content marketing. Proceeds of the credit facility will provide working capital to support the company’s future growth. Position2’s single point-of-access service provides clients with a streamlined and integrated solution for…
  • 6 Tips for Conversion Rate Optimization

    Naksha M. Kumar
    20 Aug 2014 | 4:27 am
    SEO is an important component of most companies’ online marketing investment. But good SEO is a job half done, because it only brings in prospects. To support your SEO, you need to run Conversion Rate Optimization (CRO) initiatives to see that the prospects you have brought in actually end up doing what you want them to do – buy from you, subscribe to your email newsletter, recommend friends to buy your product, share your content, etc. Your website SEO will get you traffic. But that’s just the beginning. There is a lot to consider after that. For example: How relevant is that traffic?
  • Facebook Eliminates Like Gating and Twitter Launches Promoted Video

    Naksha M. Kumar
    18 Aug 2014 | 6:48 am
    Facebook ‘Like’ Gating In a blog post on their Developers’ page, Facebook recently announced that from November 5, 2014, they will be eliminating ‘like gating’ for Facebook pages. In the near future, this might be a setback for brands that relied on fan gating to grow their fan base. However, in the long run, brands can focus on gaining relevant fans who also engage with the brand. Brands can run Facebook campaigns that don’t require fans to like their Page in order to participate in the campaign. You may lose out a few likes by doing this, but you will gaining relevant fans who…
  • Google Pigeon update, SMB B2B marketers and much more…| Best of the Week

    Team Position²
    14 Aug 2014 | 11:38 pm
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Pigeon – Local Search Algorithm update from Google Google’s Pigeon algorithm update will have considerable effect on local search results. Read this blog post to know more about the update and understand its effects. Position2 clients – check this out to know what we’re doing to ensure you’re covered for the Pigeon update. Content Meets Social – Aligning the Content Message to the Social Medium How big ticket B2B companies use…
  • Pigeon – Local Search Algorithm update from Google

    Chetan Rajasekaraiah
    13 Aug 2014 | 6:10 am
      One of the biggest updates to local search was announced just over a week ago. The last local search update was on 10/2012 (65-Pack Update). Image source: Mozcast As Mozcast reports, there has been a decline in local search results over the last week. Linda Buquet, Google Local specialist says that this is a major update and in the future, Google’s local search will have stronger ties to web search signals. The Pigeon update will bring in the following changes: More visibility to local search results on SERPs Yelp problem solved – Yelp results will now be included as part of local…
 
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    The Next Web

  • Camu for iPhone puts an elegant spin on social photography

    Jackie Dove
    21 Aug 2014 | 4:24 pm
    Social networking video apps really need to be unique to gain traction in today’s crowded mobile market. Camu, released today by Sumoing, the makers of Repix, puts a fresh spin on the iPhone photo/video scene. With Camu, you can shoot either stills or video, and if you’re going to do video, shoot short because to film, you have to press and hold the video button for up to 15 seconds. For most video, short is better anyway. There are a small number of smart-looking filters available via swipe that you can set either before or after you shoot, such as Sunny, Roasted, Nostalgia, and…
  • 5 weak words copywriters and bloggers should avoid (and what to use instead)

    Andrea Ayres-Deets
    21 Aug 2014 | 2:07 pm
    This post originally appeared on the Crew blog. When I first began writing, I was unsure of myself. My sentences were rife with meaningless words and fillers. What I didn’t realize is that by using them, I was sabotaging myself and my writing. Weak words can sneak into our writing anywhere, anytime and when they do, they destroy the power of our work. I’ve rounded up five weak words to avoid and some helpful tips for what you can use instead. 1. Really Example:  “The swimmer really performed admirably.” Why it’s a problem: The word ‘really’ is a crutch. It is used to... This…
  • Google Voice Search for Android now lets you speak up to five languages, limit of one language per sentence

    Emil Protalinski
    21 Aug 2014 | 1:06 pm
    Google today updated its Google Search app for Android with support for handling multiple languages at once in voice search. You can download the new version now directly from Google Play. You could use voice search in multiple languages (more than 50 in total) before, but you had to change your settings if you wanted to switch languages. Now you can tweak your settings once, and then switch back and forth between languages as you see fit. The app lets you select up to five languages in total (Search => Settings => Voice => Languages), and Google will automatically detect... This story…
  • 3D bird sound visualization is electrifying

    Jackie Dove
    21 Aug 2014 | 12:55 pm
    Sometimes the sound of chirping and singing birds can be enough to inspire a feeling of peace and tranquility. But for Australian multimedia artist Andy Thomas — who specializes in creating “audio life forms” — such dulcet tones inspired something more: curiosity about what they might look like as sound-driven 3D animations. The result: Nightingale & Canary, a bird sound animation video that you need know nothing whatsoever about to enjoy. Just ask my cats. This crazy gorgeous piece, commissioned by Europeana Creative and funded by the EU, uses recorded bird sounds from the…
  • Sprint and T-Mobile go toe-to-toe with price drops and switching incentives

    Roberto Baldwin
    21 Aug 2014 | 12:17 pm
    It’s a good time to be on the market for a new carrier. Sprint just announced a $60 a month unlimited plan, while T-Mobile is offering free LTE incentives to its customers to invite their friends to the network. Ready, fight! The new Sprint plan offers unlimited voice, text and data for $60 a month. That’s $20 cheaper than T-Mobile’s unlimited plan. The caveat is that you have to either bring your own device, pay full retail or use Sprint Easy Pay to get a device. The plan goes into effect on August 22. Not to be outdone by Sprint’s new... This story continues at The Next Web The…
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    Jennings Social Media

  • Marketers Expect Social Media to Surpass PPC in Travel & Tourism

    admin
    15 Aug 2014 | 2:34 pm
    Forty-eight percent of marketers believe that social media will become more important that PPC in the travel and tourism industry in the next five years, according to Statista.com. There’s no denying the importance of social media across all industries, but how can you capitalize on its potential specifically within the travel and tourism industry? Here are three tips to add to your social media strategy: (Photo by Arztsamui/Freedigitalphotos.net) 1. Promotions: If you look at the top travel and tourism companies, their social media content is heavily reliant on promotions and special…
  • JSMM Welcomes New Client MSP Consulting

    admin
    12 Aug 2014 | 7:32 am
    Jennings Social Media Marketing (JSMM) was retained this week by MSP Consulting.  Since 2003, MSP Consulting has been specializing in merchant payment services and has a staff of experts in the field with over 65 years of combined experience in management consulting, payment systems technology and accounting. With clients across the U.S. including The Kansas City Zoo, Head & Neck Surgical Associates and Cascade Physicians, MSP represents a range of companies from all industries. JSMM is excited to be working with the leadership team on this marketing initiative. The post JSMM Welcomes…
  • Don’t Buy Fake Followers: The Importance of Organic Growth

    admin
    1 Aug 2014 | 11:58 am
    Ninety-two percent of marketers find social media to be an effective strategy to increase SEO, and search engines, such as Google and Bing, look at the following these social media accounts have when determining SEO, according to Brafton. With each update, Google places more emphasis on the importance of organic growth and transparency. While buying followers and likes may have been a way to launch your business’s SEO and following in the past, Google now looks not at the number of followers, but at the habits of those followers to determine their legitimacy, according to Forbes. (Photo by:…
  • JSMM Releases Documentary Video of CEO’s Entrepreneurial Journey

    admin
    31 Jul 2014 | 11:42 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) recently discussed her entrepreneurial journey starting from the age of 24 in the new JSMM documentary style YouTube video. In the video, Jennings shares her experiences as a young, female entrepreneur and the obstacles she overcame to lead to the success JSMM has achieved. The video created by JSMM sister company, Viral Bolt Media (VBM), covers the trials and tribulations Jennings faced to start her company with few resources in Overland Park, Kan. 11 years ago. Despite Jennings’ lack of experience running a public relations…
  • JSMM Welcomes New Auto Dealership, Chevrolet Cadillac of Bellingham

    admin
    17 Jul 2014 | 11:18 am
    We could not be more excited to announce our newest client, Chevrolet Cadillac of Bellingham! This auto dealership located in Washington offers a wide variety of Chevrolet and Cadillac models, both new and used, to the Bellingham area. Currently, the dealership is under new ownership and management, Lithia and Jeffrey Watson. We cannot wait to begin working with this new dedicated team and develop some exciting social media promotions for car shoppers. This dealership is the largest in the area and offers all of the big-name models, including the Chevrolet Avalanche, Colorado, Corvette,…
 
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    Relationship Economy

  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
  • Had Enough of The Fluff?

    Jay Deragon
    23 Apr 2014 | 2:54 am
    Remember Marshmallow Fluff? That creamy, fluffy concoction that you simply licked off a spoon and taste so good but provides nothing but empty calories.  It doesn’t provide nourishment for your body, mind or soul.  It kinda reminds me of social media.  All fluff with little substance. Marketer’s have stuffed so much sickly, sweet gobbledygook down our throats — loads of insta-quotes, and “feel good” fodder — that all the “fluff in our brains” has crystallized into pure sugar.  The sugar highs from all the fluff now has consumers tired and needing…
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    The Blog of Matthew Loop

  • Instagram Marketing for Chiropractors (video)

    Matthew Loop
    15 Aug 2014 | 6:58 pm
    In this timely training, you’ll learn how to harness Instagram to get more local traffic to your chiropractic website and bring more patients through the doors. Very few chiropractors have tapped into this massive photo sharing network that boasts over 200 MILLION regular users! Now is the perfect time to do so.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: [Replay] Facebook Marketing for Chiropractors in 2014 4 DUMB Chiropractic Website Mistakes 5 Easy and Lucrative PASSIVE Income Sources for…
  • [Replay] Facebook Marketing for Chiropractors in 2014

    Matthew Loop
    1 Aug 2014 | 6:45 am
    Hey Doc… Feedback from last night’s practice-building call has been POURING in!! As expected, all 197 lines were packed with chiropractors eager to implement the new Facebook changes to gain a serious competitive advantage. Dangerous Minds & Dimitri Drujchin The doctors in attendance got a great hook-up, too. Why? Because showing-up is half the battle in life. The info presented is CRITICAL to your success online this year. As mentioned previously, Facebook made another sneaky adjustment to their news feed algorithm. It affects every single one of us that use the social network.
  • How to Create a Lucrative Business with Low Stress

    Matthew Loop
    26 Jul 2014 | 11:51 am
    In this quick video, you’ll discover one of the most lucrative and low stress business strategies that leads to greater happiness. Join me at one of my favorite restaurants in Bogotá called Patagonia Asados del Sur! When visiting, I was reminded of this powerful business lesson that very few seem to employ.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: How to QUADRUPLE Your Income in a Bad Economy Selling Products Online? Watch This FIRST 3 Ways to Add an EXTRA $100,000 in Recurring Income…
  • 4 DUMB Chiropractic Website Mistakes

    Matthew Loop
    17 May 2014 | 5:31 am
    In this eye-opening training video, you’ll discover the common and costly chiropractic website mistakes to avoid that kill your credibility, believability and new patient numbers from social media. This is a must-watch for all doctors looking to be more effective and have a greater impact online.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for Chiropractors The 7 BEST Chiropractic Practice Marketing Strategies Free Chiropractic Marketing Ideas That…
  • Free Chiropractic Marketing Ideas That Attract More Patients

    Matthew Loop
    16 May 2014 | 7:20 am
    In this video, you’ll discover two powerful chiropractic marketing ideas that grow your practice quickly. You’ll be able to implement these proven strategies immediately and see more website traffic and new patients. In today’s time, you MUST be using these modern chiropractic practice marketing methods so prospective patients don’t think you’re outdated and out of touch.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for…
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    Diva Marketing (Blog)

  • Interview With American Marketing Association CEO Russ Klein

    Toby
    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
  • Why I Write - Blog Hop "Old Fashion" Meme

    Toby
    4 Aug 2014 | 7:48 pm
    When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. I've always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I've always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With…
  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    Toby
    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
  • Beyond The Ink Smudge To Digital Relevancy

    Toby
    17 Jul 2014 | 10:45 am
    "Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
  • Second Screen TV - Research

    Toby
    11 Jul 2014 | 8:46 am
    Picture this. It's been a stressful week and you're looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It's a scene played-out in many homes for nearly 70 years. Over the past few years a there have been a few changes in How we watch TV. On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. . A couple of weeks…
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | the Year for Independent Media – SEO – Facebook – Google

    Israel Rothman
    20 Aug 2014 | 2:28 pm
    2014 | the Year for Independent Media – SEO – Facebook – Google While you were doing business as usual, your cheese has moved.   The Yellow pages, newspaper and magazines will always exist, but substantial market shifts have changed that game too: according to this article at http://www.theguardian.com/advertising/digital-media-trends-2014-trends: “Mobile devices will not ONLY “replace” desktops […]
  • 2014 New Media Revenue Model – 1300 Independent Agents Needed in every City

    Israel Rothman
    13 Aug 2014 | 7:43 am
    According to this report by Newspaper Association of America (naa.org): “Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America… Key Findings Total revenue for 2013 was $37.59 billion, a decrease of 2.6% from the […]
  • Successful Kickstarter Campaign Template-Strategy | 4859 Year Old Secret Biblical Lunar-Solar Calendar

    Israel Rothman
    5 Aug 2014 | 4:35 am
    Click the picture to visit the campaign: Checklist for a  Successful Kickstarter Campaign Template | Creative Crowd-funding: The website: https://www.kickstarter.com/projects/1489772285/the-secret-calendar-written-in-the-fabric-of-the-s The video https://d2pq0u4uni88oo.cloudfront.net/projects/1071803/video-421373-h264_high.mp4 Twitter Profile Tweets by @GuthrieWilson Facebook profile or like page https://www.facebook.com/guthrie.wilson Facebook Groups and social blogs ready to go for launch articles – examples: MEMBER’S LOGIN! Log in CONNECT TO THE ROAR! About Us Join us!
  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
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    SocialTimes

  • LinkedIn SVP of Product Is Abruptly Leaving

    Mona Zhang
    21 Aug 2014 | 2:32 pm
    Deep Nishar, LinkedIn’s SVP of products and user experience, is leaving the company, reports Kara Swisher of Recode. He’ll continue in his role until early October, and will likely “be pursuing a CEO job,” wrote Swisher. Nishar has been with the company for almost six years, working on “product management, data science, user experience, web development, business development and online sales,” according to his LinkedIn profile. Prior to joining the company, he was senior director of product, Asia-Pacific, for Google. No word yet on what CEO job he is…
  • Facebook Pages Don’t Foster Much Engagement or Interaction [Infographic]

    Kimberlee Morrison
    21 Aug 2014 | 2:20 pm
    Facebook pages often seem to have very low engagement and interaction. According to new data from social media analytics firm Quintly, this may not be all that uncommon. Quintly compared interaction between pages of various sizes, their relative like rates, and how the pages performed in July 2014 to how they performed in July 2013. The data is compiled into the infographic below. Interaction is largely limited to likes, comments and shares on Facebook. Across all tiers of pages, from those with one to 1,000 fans to those with 10 million-plus fans, likes make up the majority of interaction.
  • ‘Truth’ Enables Users to Send Anonymous Text Messages

    Kimberlee Morrison
    21 Aug 2014 | 1:23 pm
    Anonymous sharing services have become the social media darlings of 2014. There are a handful of startups like Secret that have raked in investment funding and received high valuations. Users are always on the lookout for new anonymous tools, though. And since the collapse of a service that allowed people to shame Instagram users anonymously, an anonymous texting tool — Truth — has emerged. Truth is an iOS app that allows users to anonymously send text messages to their contacts. After sending a message, the other party can respond, but to an owl avatar to maintain anonymity. The…
  • How Social Media Became the Engine for Information on #Ferguson

    Kimberlee Morrison
    21 Aug 2014 | 11:57 am
    This image is unreal. Cops in #Ferguson dressed & armed for war, confronting a lone protestor http://t.co/yFqUtwkrjC pic.twitter.com/htQ1OjGjVr — Frank Matt (@fxmatt4) August 12, 2014 On August 9th, Michael Brown was shot and killed in Ferguson, Mo. According to eyewitness reports, Brown was unarmed and shot by a police officer. In the days and weeks since, the Ferguson community has erupted in protests — with social media becoming an engine for related news and information. One of the eyewitnesses live-tweeted the shooting. When journalists went to Ferguson to cover the story…
  • Instagram for Beginners (or How to Abuse Hashtags)

    Phi Tran
    21 Aug 2014 | 9:25 am
    When following your friend or favorite Instagram photographer, you might be unfortunate enough to have a user who tends to write long captions using nothing but hashtags. It may look a bit like this: #beautiful #cute #picstitch #fashion #love #summer #food #tbt #igers #jj #follow #girl #instamood #instagramhub #me #happy #webstagram #tflers #instadaily #sun #iphoneonly #sky #iphonesia #instagood #tagsforlikes #bestoftheday #nofilter #tweegram #picoftheday #photooftheday That list was automatically generated from top-hastags.com — a site dedicated to helping Instagram users fill their…
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    VIRALBLOG.COM

  • The 10 Best Celebrity Ice Bucket Challenge Videos

    Laurens Bianchi
    21 Aug 2014 | 8:00 am
    The extremely viral ALS Ice Bucket Challenge has led to record donations to the ALS Association. We’ve made a list of the best celebrity videos. The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge orALSIceBucketChallenge on social media, is an activity involving dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. In case you missed it (I doubt it , here is how it works: Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their…
  • When Design, Football And Advertising Agencies Get Together

    Laurens Bianchi
    19 Aug 2014 | 8:00 am
    The World Cup is long over, but he football fever is still very much alive and that has resulted in some really awesome designs… Bruno Leo Ribeiro, an art director from Rio de Janeiro, has recently launched a cool Tumblr page called Advertising FC. This Tumblrshows Bruno’s own version of a football club featuring jerseys and kits specially designed for some of the major advertising agencies. Bruno loves football and he also loves design, art direction. So why not advertising? He got those 3 elements and had this idea to imagine how advertising agencies football kit would look.
  • Top 5 Videos In Viral Friday: The Return Of Coach Lasso

    Martin Michalik
    15 Aug 2014 | 9:20 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. The Return of Coach Lasso Coach Lasso returns, after being fired by Tottenham – he’s back in the US-of-A. Nice way to promote the Premier League on NBC, the video got over 3.7 million views in a week! 2. Son Buys Mom Her Dream Car (And Surprises Her With It) Amazing UGC video of pure…
  • The Traditional High-street Versus The Digital High-street

    Matt Chappell
    14 Aug 2014 | 7:29 am
    Can you think of any industries and businesses that would have no benefit from having an on-line presence? Lumberjacks? No, they’d probably find benefit in having contact details and areas of operation hosted on a website. Dry cleaners? Well, what are the opening times? Is it worth me bringing my mohair suit across town? Taking the move towards establishing an on-line presence has been a wise move for some time now, but there are still industries that seem to neglect the opportunities that even a rudimentary on-line presence can provide. Put it this way, if a local lumberyard continues to…
  • Top 5 Videos In Viral Friday: People Power

    Martin Michalik
    8 Aug 2014 | 4:55 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. People Power Frees Man Trapped By Perth Train Have a look at how by standers helped a poor man that got trapped by a train in Perth. A footage by a CCTV that went viral and got over 5.6 million views in just 3 days! 2. Misty Copeland – I WILL WHAT I WANT Misty Copeland in a touching video for…
 
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    Pamorama | Social Media Marketing Blog

  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
  • Using Hashtags in Social Media Marketing

    Pam Dyer
    26 Apr 2014 | 5:42 pm
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. They are a way to track topics on Twitter and other…
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    Social Media B2B

  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
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    {grow}

  • The Glorious Unfolding: Taking a lesson from our younger selves

    Mark
    21 Aug 2014 | 3:00 am
    I recently had an experience that shook me up a bit. Maybe it will shake you too. A Wall Street Journal column by Sue Shellenbarger got me thinking about how I have grown as a person and why. It was not all good. The article looked at how young adults handled a confrontation with their teenage hopes and dreams when they gathered for their 10-year high-school reunion. After viewing a video “message to my future self” recorded more than a decade ago, the class members discovered that their teenage selves had underestimated the confidence and patience needed to pursue their goals.
  • 3 Steps to Building a Better B2B Target Account List

    Eric Wittlake
    20 Aug 2014 | 3:00 am
    By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie. Today, the right B2B Target Account List is even more important if you are adopting account-based marketing, but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? Sadly, the answer is usually no. If you are a B2B marketer and you are…
  • Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

    Mark
    19 Aug 2014 | 3:00 am
    How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! The answers are at the bottom of the post. 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? a)  Blogger b)  VK c)  Wordpress d)  My Space   2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? a)  10% b)  20% c)  30% d)  40%…
  • ALS Ice Bucket Challenge: Who really benefits?

    Mark
    18 Aug 2014 | 11:02 am
    It has been a LONG TIME since I did a video blog but I thought the subject matter of this post deserved a personal touch. Is the on-going ALS ice bucket meme simply “slacktivism” that makes us feel good as individuals, or is it true activism that does make a difference? Watch the video to find out. Click here if you can’t see Mark Schaefer’s response to the ALS Ice Bucket Challenge. Donate here. Make a difference in the fight against ALS. The post ALS Ice Bucket Challenge: Who really benefits? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • Should you make the leap into sponsored content?

    Mark
    18 Aug 2014 | 3:00 am
      The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too. This is a trend I predicted in the 2012 book Return On Influence. As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. This movement has exploded…
 
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    Janet Clarey

  • So you’re offering me the opportunity to pay you 50% more to get back a feature I just lost?

    Janet
    15 Aug 2014 | 8:44 am
    Yes, that’s what Bloomfire wants me to do. Apparently I’ve got two weeks make up my mind. If I don’t it looks like my rate may triple. Yup. Triple. I do not feel like a customer right now even though the company I work for pays them several thousand dollars each year. Let me back up… Bloomfire is a knowledge sharing platform but how I use it has been a bit unusual – I’m not the typical use case. To support the activities that happen between live vILT sessions, I set up a new Bloomfire sub-community for each session. In that sub-community,…
  • This is where my outrageous headline goes

    Janet
    1 Aug 2014 | 8:05 am
    I know that online learning is not the same as reading a newspaper article or watching news online (or at least I hope not) but I have always been interested in the similarities of two of their associated professions  - instructional designer and journalist – especially how they are evolving; presenting meaningful content that elicits less passive and less controlled behaviors. When it comes right down to it, both instructional designers and journalists are responsible for putting content on screens – just with different objectives (or at least I hope so).
  • Stop flailing. You’ll draw too much attention. Start failing.

    Janet
    30 Jul 2014 | 9:28 am
    As every scuba diver knows, panic is your worst enemy: when it hits, your mind starts to thrash and you are likely to do something really stupid and self-destructive. – Daniel Dennett, Philosopher To a lesser extent, it’s like that feeling I get walking through a store full of crystal and china. I think suddenly I’ll start flailing my arms around and break everything. Aaahhhh what have I done! Story time. Over 15 years ago (!!!) I developed a fear of running out of air after losing the ability to breath during a supposedly simple, yet botched, routine medical procedure.
  • There is no one ‘right’ online platform to support learning

    Janet
    3 Jul 2014 | 11:04 am
    If you’re in the profession of learning & development you would no doubt select “TRUE” to the following statement if it was presented as a test question: We know that instruction, when spaced over time, produces substantial learning benefits (i.e., better retention) than instruction delivered at one-time. (follow that link to a great paper by Will Thalheimer – worth your time) That said, it seems there are still a fair amount of one-time events being developed. One course. One class. One workshop. One time. At the eLearning Guild Academy, I work with…
  • Community Manager Appreciation Day

    Janet
    27 Jan 2014 | 9:44 am
    Started by Jeremiah Owyang in 2010, today is Community Manager Appreciation Day - a day to say thanks! I’ve been a “part-time” community manager for the past six months supporting the Bloomfire communities that supplement Guild Academy live online courses. I was reflecting on the role of community manager and ran across this slide presentation from The Community Roundtable on ‘the dark side of community management.’ According to the eBook, a result of discussion among members, the biggest challenges community managers face: Lack of or limited resources Lack of…
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    360i Digital Agency Blog

  • Google’s Close Variant Keyword Matching, Paid Search & You

    Matthew Turkel
    21 Aug 2014 | 6:12 am
    Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first introduced close variant matching in 2012 to compensate for “close variants” of users’ intended queries, including misspellings, singular/plural forms, stemmings, accents and abbreviations. With this matching behavior, 1) users began to see more ads that were…
  • What’s Buzzing: Oreo Mini Delivery, Shark Week & More

    Masha Murakhovsky
    15 Aug 2014 | 11:55 am
    This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens to create some laughs in six seconds. Read on for more updates from this week. Oreo Celebrates the Little Things in Life As part of a recent initiative with Oreo Mini, Oreo is celebrating all of the little things we love about the special people in…
  • How Marketers Can Utilize Pinterest’s Conversations Tool

    Amy Donnelly
    15 Aug 2014 | 8:45 am
    Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released their version of direct messaging earlier this year and recent research show that Snapchat is now the third most popular messaging app for Millennials behind Facebook and Instagram. But for Pinterest, direct messaging capabilities have remained in their infancy – until now. With Pinterest’s rollout of “Conversations,” the platform is taking a big step in direct messaging capabilities, and…
  • #BotOrNot: Are Chat Bots the Future of Social Media?

    Sam Franklin
    15 Aug 2014 | 8:24 am
    The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old startup was processing 50 billion messages a day from more than 450 million active users (Source: Sequoia Capital).  The universe of chat apps includes billions of users and offers enormous opportunity to brands that can…
  • How Brands Can Tap into Vine Influencers for Snapchat

    Sarah Jung
    14 Aug 2014 | 12:49 pm
    Snapchat is now the third most popular social platform among Millennials, ranking above Twitter, Pinterest, Tumblr and Vine (yes, Vine). As Snapchat, an ephemeral messaging app, attracts more attention from teens and young adults, there have been a few exemplary executions of brands reaching their consumers directly through Snapchat, including activations from Taco Bell, 16 Handles and Karmaloop to name a few. Direct marketing efforts on Snapchat have been focused on bringing exclusive deals and behind-the-scenes content to followers in an effort to increase foot traffic to stores and…
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    The Next Web » Social Media

  • Instagram announces three new business tools for brands: Account insights, Ad insights, and Ad staging

    Emil Protalinski
    21 Aug 2014 | 10:09 am
    Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are a response to brands asking for more insight into how users engage with and respond to their photos and videos. The tools will thus let brands monitor the reaction to posts and campaigns, as well as give them suggestions for the best time of…
  • Learning to listen: 6 huge benefits of paying attention to your community

    Shannon Byrne
    20 Aug 2014 | 12:17 pm
    This post originally appeared on the Crew blog. It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are hands on with your product every day. For those just starting-up, or starting to realize that your product and community teams could improve their communications, here are six reasons that your entire team needs to be listening to the conversation surrounding your brand. 1. Guiding your business strategy or…
  • Facebook lets each advertiser insert more News Feed ads per day, says total number you see will not change

    Emil Protalinski
    20 Aug 2014 | 11:05 am
    Earlier this month, Facebook quietly tweaked its advertising policy to help advertisers and potentially annoy users. The company emailed ad agencies to let them know that brands can now serve more ads per day to the News Feed, within certain constraints. Digiday obtained the email Facebook sent to advertising agencies. Here is the crux of the changes, which went into effect on August 6: A single ad can be inserted in News Feed up to twice per day (up from one). Ads from a page that a person is not connected to can be inserted into News Feed up to... This story continues at The Next Web The…
  • 7 social media psychology studies that will make your marketing smarter

    Courtney Seiter
    20 Aug 2014 | 10:05 am
    This post originally appeared on the Buffer blog. One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together. Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities. I’ve been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully…
  • Evernote updates Web Clipper for Safari with a more efficient experience

    Roberto Baldwin
    18 Aug 2014 | 1:02 pm
    A month ago Evernote updated its Web Clipper for Chrome and today Safari gets the same treatment. The updated Web Clipper for Safari has a new compact layout that resides in the top right hand corner of your browser window with all the tools you expect from Evernote including everyone’s favorite pink arrow tool. In addition to all the annotation tools, after an item is clipped, a reminder can be assigned to it and you can highlight text in text clippings. You can also share the clipping via social networks and email. Evernote says that the Web Clipper can be adjusted... This story…
 
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    Courtney Engle Robertson

  • WordCamp NYC Liveblog

    Courtney Engle Robertson
    2 Aug 2014 | 6:17 am
    While attending WordCamp NYC, I’ll keep my notes here. The post WordCamp NYC Liveblog appeared first on Courtney Engle Robertson.
  • Print Settings in WordPress Websites

    Courtney Engle Robertson
    3 Jul 2014 | 2:00 pm
    While your WordPress website may not be printed often, you can help the visitors that do want to print articles and offer them a few settings. Without styling, the printed page may have a weird layout and use all the colors of your blog.  This isn’t ideal for printing purposes. Print Friendly and PDF Button The WordPress plugin Print Friendly and PDF Button will make quick work of displaying your website content in a printer friendly mode when a visitor clicks the printer button on your site. In the settings, I actually don’t display this printer button within the posts on my…
  • Use Heading Tags to Help Your Readers

    Courtney Engle Robertson
    26 Jun 2014 | 2:00 am
    Have you been using headings and heading tags in your blog posts?  If not, it’s time to dust off your posts and help your readers. Heading Tags Make Reading Easier When you break the main ideas down into several sub-topics, it is a lot easier on readers to quickly skim the content.  Visitors will read what interests them, but may not everything you’ve shared. Headings also clarify for readers the main points.  By having headings, your content is more memorable. Heading Tags Help Search Engines Find You While no longer as important as it was a few years ago, including Headings…
  • What Color Should Your Website Links Be?

    Courtney Engle Robertson
    25 Jun 2014 | 2:00 am
    Have you ever visited a website and tried to click on some text that looked like a link, only to be deceived by the author (see what I just did there)?  It’s happened to me a few times, and often because the client treats their website as though it is Microsoft Word. While it seems like something obvious, some writers neglect these basic rules and make a mess of their sites from the visitor’s experience. Nothing happens when I click on text that is blue and underlined, despite expecting a link to take me somewhere. Website Design: Best Practices When you are writing posts on your…
  • Mobile Responsive Navigation and Accessibility

    Courtney Engle Robertson
    24 Jun 2014 | 2:00 am
      What areas of your website navigation pass the test? See this Slideshare to review what areas of your site may need help with usability: Responsive Navigation When people visit your website, can they navigate around without pinching and zooming, especially on your navigation bar?  On this site, I implement a drop navigation system that works well for thumbs.  This is built in to my preferred theme framework, Headway. Users click on the drop menu, and select what page they want to go to.  Dropboxes like this are common in forms elsewhere online, and make sense for users.
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    CompuKol Connection » Blog

  • Social Media’s Influence on Your Content Marketing Strategy

    Carolyn Cohn
    18 Aug 2014 | 2:00 am
    Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. The influence of social media on your content marketing strategy There are a few elements that contribute to the role that social media plays in your content marketing strategy, which will really bring your business to the next level. They are: The top social media channels should be taken seriously: It is very…
  • Understanding Branding Importance in Marketing Your Business

    Michael Cohn
    14 Aug 2014 | 2:00 am
    This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy   You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Branding is more about following rules…
  • Who Is Your Audience?

    Michael Cohn
    11 Aug 2014 | 2:00 am
    This entry is part 6 of 6 in the series Marketing Your Business Online   Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a result, you will gain more loyal, returning visitors who will come back again and again for more.  The Internet reaches a worldwide audience and is available 24 hours a day, seven days a week. For this reason, more and more potential customers are turning to the Internet for a variety of reasons, including researching products and services…
  • How Does Social Media Redefine Friendships and Connections?

    Richard Larson
    7 Aug 2014 | 2:00 am
    This entry is part 1 of 1 in the series Business Relationships with Social Connections   In this article, we will be exploring the effect that social media has on friendships and business relationships. Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships. This will be a multi-part series on this topic where we will seek to answer some of the following questions: How do you differentiate between business and personal use in social media?
  • Boosting Your Online Word-of-Mouth Marketing

    Michael Cohn
    4 Aug 2014 | 2:00 am
    This entry is part 5 of 6 in the series Marketing Your Business Online   Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Word-of-mouth marketing is defined as a type of marketing that promotes something by compelling independent people to promote the product, service, or idea to friends. The goal is to create a buzz for the subject matter. When creating the buzz, the desire is to create enough word-of-mouth momentum to cause the idea to spread…
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    all the news that's fit to blog, tweet & post

  • Every Day a New Discovery

    Debbie Hemley
    31 Jul 2014 | 8:39 am
    Available from Think Geek. thinkgeek.com A few years back I saw a man walking in NYC wearing a t-shirt with the saying, “No, I won’t fix your computer.” I was amused by the shirt and while I haven’t been the go-to person for fixing people’s computers, I’ve been known to tinker with a few people’s iPhones, iPads and pesky problems that can arise sometimes with apps and other what-have-you’s. The truth of the matter is that I like doing these things. I like knowing that I can trust myself and that in turn, others have confidence in me. I…
  • Creating Effective Social Media Campaigns

    Debbie Hemley
    3 Jun 2014 | 10:36 am
    I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market. I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her…
  • Telling a Story with Storify

    Debbie Hemley
    29 May 2014 | 1:29 pm
    [View the story "A Little About My Journey Getting Started with Digital Photogaphy" on Storify]
  • Covering All Bases With Mobile Social Marketing Tactics

    Debbie Hemley
    29 May 2014 | 4:41 am
    The mobile social landscape is BIG! If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy. If you found your way to my blog as a result of the SME article, welcome and thanks for stopping…
  • The Status Update is the Message

    Debbie Hemley
    20 Mar 2014 | 3:48 am
    I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.” While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in many cases how many characters you can use, the size of images, use of hashtags or not, and more. In…
 
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    Pushing Social

  • Announcing the Ultimate Blog Jumpstart Kit Giveaway

    Stan Smith
    20 Aug 2014 | 6:00 am
    I just had a great conversation with a Pushing Social reader about their blog.  In 30 minutes we zeroed in on some easy changes that would immediately put her blog on the right path. I had such a good time on the call that I asked myself “How can I help more readers with their blog?” How about a giveaway?  A giveaway that offered some serious value for two winners? A couple of hours later – The Blog Jumpstart Kit Giveaway was born. Here’s what I have for you. A Free Autographed Copy of Born to Blog I’ll mail the physical book or purchase a copy for you via…
  • 3 Steps to Becoming a Content Marketing Master

    Stan Smith
    19 Aug 2014 | 5:00 am
    How do you create content that sticks in your audience’s mind? How do you offer a thought that defines the conversation for an entire industry? There are over 363 million search results for the term “content marketing” but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery.” leaving me to wonder if everyone wants to know how to do content marketing why aren’t we talking about how to do it well? I hope to correct that with a three step process you can start today. Step #1: Answer The…
  • [Podcast] Episode #22 – The Real Secret to Success With Guy Kawasaki

    Stan Smith
    18 Aug 2014 | 5:00 am
    http://traffic.libsyn.com/pushingsocial/22_Guy_Kawasaki_Final.mp3 Push Me To Subscribe to the Pushing Social Podcast I had a blast talking with Guy Kawasaki about the secret to success, his fascinating book – APE, and his source of inspiration.  This was the first podcast where my guest lured me off my prepared script and took me on a crazy ride to a much better topic! Put on your headphones and enjoy Guy Kawasaki! In this episode we discuss: 1. What really powers the success of high-performance entrepreneurs 2. How Guy has been able to write 14 incredible books – his answer…
  • Fired Up Friday – 138 Days

    Stan Smith
    15 Aug 2014 | 6:30 am
    You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach Sometimes you don’t know what you don’t know. Stop fumbling from post to post, webinar to webinar, course to course trying everything but achieving…
  • What is the Difference Between Success and Failure?

    Stan Smith
    8 Aug 2014 | 8:00 am
    I love Tony Robbins. He was my first success coach and pound-for-pound minute-for-minute he’s had the most influence on my professional life. That’s why I’m stunned that I haven’t watched and read any thing from Tony Robbins for almost three years. Fate has a funny way of bringing you the stuff you need when you are ready for it. Today, a simple 8 minute clip from a Tony Robbins seminar found its way into my YouTube related videos list. Again, like always, Tony took me to school. This video is about – the space between: success and failure, confidence and…
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    33 Charts

  • Twitter’s New Paternalism

    DrV
    21 Aug 2014 | 9:37 am
    Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it this way: Surfacing the kinds of great conversations that pop up in peoples’ timelines from time to time, making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by, and…
  • Print Media as a Cure for Hemorrhoids

    DrV
    19 Aug 2014 | 8:59 am
      Fascinating case report of a readers whose hemorrhoids were cured with the discontinuation of the print edition of The Economist. Note that this is an N of 1.  The manipulation of print media has not been proven in any double-blinded study to impact outcomes with rectal varices. I’m wondering what we could do for short gut in kids. Via The Economist.  h/t to Tom Standage for pulling this into my feed.
  • The Rise of Medicine’s Creative Class

    DrV
    19 Aug 2014 | 6:39 am
    Are we witnessing the rise of a creative class in medicine? The creative class in medicine may be seen as a key driving force for change in a post-analog era.  They are the disruptors willing to poke the box.  The reason that this emerging segment of health care providers is so remarkable is that medicine typically punishes creativity.  In medicine, makers make at significant professional risk. The creative class in medicine is facilitated by the democratized tools for writing, recording, photographing, making and publishing.  Anyone with an internet connection and a good idea can have a…
  • A Zero Tolerance Policy for Patient Dialog

    DrV
    18 Aug 2014 | 7:10 am
    A UK medical practice has posted a sign attempting to prohibit public conversation by patients.  Citing a Zero Tolerance Policy apparently invoked to protect NHS staff, this type of veiled threat illustrates how disconnected the medical community can be from the realities of medicine in a connected age. You can read about this over at the BBC. True abusive behavior not withstanding, doctors have no business telling patients where to conduct their conversations.  In fact, I thought this type of thinking went out of style years ago. Should doctors be allowed to invoke a zero tolerance policy…
  • Should Twitter be Regulated at Medical Meetings?

    DrV
    17 Aug 2014 | 6:40 am
    The organizer of a medical meeting in Milan recently made an appeal (tongue-in-cheek, it would appear) to attendees to avoid status updates and mindless backchannel banter. The social side of any conference is important, and Twitter, being part of the social media, will naturally show that side. There is, however, a danger that the orchestra’s symphony will be drowned out by foot-shuffling, program brandishing, and a general clucking and chattering. (Personally, I attend medical meetings with the specific intent to cluck and chatter) All clucking aside, it raises an interesting question…
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    Social-Media

  • Finding Your Purpose: A White Hot Interview With Danielle LaPorte

    Natalie MacNeil
    21 Aug 2014 | 7:30 am
    A note from Natalie:  so we’re bringing back some of our greatest hits for you to experience for the first time or enjoy again… Summer’s always a great time for catching up on reruns! We’ll be back in the fall with some amazing new episodes for you. Today I’m serving up one of my all-time-favorite interviews with Danielle LaPorte, creator of , author of the bestseller, , and co-creator of . Even though this interview took place in 2012 there is sooo much wisdom just jam-packed in here on finding your purpose and becoming who you are meant to be that I know…
  • TDA Group Content Happy Hour: Mapping messaging magnetism

    Paul Gustafson
    15 Aug 2014 | 2:12 pm
    Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions of how content bolsters branding, and find benefits from negative online reviews. Plus, learn to navigate in a world where many folks never unplug from technology. 61% of Consumers Prefer Companies With Custom Online Content By Kyli Singh at Mashable Does content marketing drive higher…
  • List Building Or Launching, Which Comes First?

    Natalie MacNeil
    15 Aug 2014 | 9:46 am
    As an eCourse expert there’s a question I am asked a lot: Should you focus on list building — creating a large tribe — before launching a product? Or, can you launch a new product online successfully with just a small list? There’s a rule in the online marketing world, that you should have at least 1,000 subscribers before launching a product. And frankly it makes me really angry. Guess what? I launched my first ever eCourse to a list of just 140 people!   But let’s back up a little bit, because before I launched a course, I had to launch a business. I…
  • How To Make More Money By Asking The Right Questions

    Natalie MacNeil
    13 Aug 2014 | 9:57 pm
    A note from Natalie:  so we’re bringing back some of our greatest hits for you to experience for the first time or enjoy again… Summer’s always a great time for catching up on reruns! We’ll be back in the fall with some amazing new episodes for you! Today’s episode focuses on a reader question via . Rosie-Leigh, who is offering nutrition counseling through an online business, contacted me because she wants to know how to make more money in her business. Does this sound familiar? She writes, “Natalie I’ve been working on my business full time for…
  • TDA Group Content Happy Hour: 6 ways to make the most out of your career trajectory

    Paul Gustafson
    8 Aug 2014 | 11:57 am
    It’s tricky to keep your career on track in the world of content marketing—but there’s a lot of opportunity out there. This week’s digest starts with an article exploring 10 new content marketing roles that may help your organization—and you. Plus, get tips for making in-person and digital networking less awkward, ways to understand non-English speaking contacts, and methods to leverage your professional background for Scrabble mastery. (It can’t all be about work, right?) 10 Content Marketing Roles for Success in the Next 10 Years By Joe Pulizzi at Content Marketing…
 
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    Web Ink Now

  • The New Rules of Sales and Service - my new book - releasing soon!

    David Meerman Scott
    21 Aug 2014 | 11:38 am
    I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship. The New Rules of Sales and Service is about how the buying process has radically changed and how people who understand that change can grow business now. Buyers are now in possession of unlimited information so online content is quickly becoming the dominant driver for commerce. Unfortunately most organizations are still…
  • Are you telling the truth?

    David Meerman Scott
    19 Aug 2014 | 11:40 am
    When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the sign they hold is true. On the Las Vegas strip Saturday night, I ran into this gentleman and laughed out loud at his sign. I gave him some money and thanked him for the laughter. He told me that some people have a sense of humor and some don’t. He likes reaching those, like…
  • It’s still great marketing. Just don’t call it a blog.

    David Meerman Scott
    15 Aug 2014 | 7:03 am
    Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. And when I worked on Wall Street in the 1980s for Wrightson ICAP, a real-time economic research firm, Lou Crandall was blogging there (doing his syndicated real-time market forecasts through an old black and white video technology called Telerate). Lou Crandall has been…
  • Giving things away for free to build your network and grow your business

    David Meerman Scott
    12 Aug 2014 | 6:45 am
    At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular at Vibes. As I paused, I was told they are free. Now, that’s interesting! So I got to chatting with Dave, the guy who made them. Dave told me he loves to make the shirts and giving them away brings back much more to him than money ever could. By giving…
  • Silver Oak Cellars builds passionate fans through social media “bottle stories”

    David Meerman Scott
    6 Aug 2014 | 11:55 am
    After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California. Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic…
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    One Trouser

  • Find Out About Henderson Appliance Repair In This Post

    admin
    21 Aug 2014 | 5:00 pm
    Hiring a licensed Appliance Repair Henderson tech is of utmost significance when having actually any work done on your home appliances. Particularly with the major appliances in the home, you want to know that individuals who are working on them, truly do have the experience and know-how to do the work that you hire them to do. When you call a few business, you will not just find out about the work they do, however likewise if they are accredited. If a company or tech isn’t licensed, it is best for you to avoid them and the services that they do offer. When you select a regional…
  • Appliance Repair In Glendale CA

    admin
    28 Jul 2014 | 3:30 pm
    There is no need to suffer during the summer when your air conditioner fails to sufficiently cool off your house. You put on t have to spend time searching for a brand-new a/c and spending a great deal of cash when a repair person can take care of the unit. Huge a/c unit are frequently augmented with a humidifier. Many individuals find that they need a humidifier to make it much easier to breathe, such as when they are unwell or are struggling with an allergy. A busted humidifier doesn t constantly have to be changed. An http://appliancerepair-pros.com/appliance-repair-glendale service can…
  • Helpful Minneapolis Mn: Appliance Repair Suggestions

    admin
    26 Jul 2014 | 10:03 am
    You can save cash by working with an http://appliancerepair-pros.com/appliance-repair-minneapolis expert. Home appliance prices are commonly far more costly compared with repairing it. As opposed to discarding your broken-down home appliance and spraying cash on a brand-new one, it is better to very first shot to get it repaired at a less expensive expense. Fixing your device and not purchasing a new one also extends using your device so that you get a lot more from it. Likewise, some devices can break down in the course of their life time. There are households that can change a fridge or a…
  • Uncovering The Right Person For Cincinnati Appliance Repair

    admin
    24 Jul 2014 | 11:17 pm
    Due to the fact that you have so many appliance repair pros techs to select from when you need repair finished, it is a great idea to make use of online boards, compare, and visit review websites, to learn more about each tech. You can use websites like Angie’s List, as well as other boards and online forums, to find out exactly what past consumers have to say about a business. You will discover excellent and bad scores, and can narrow down the top business, in order to ultimately hire the most certified, and the repair service staff that has the best scores and evaluations for services…
  • Appliance Repair In Tampa Recommendations Everyone Can Utilize

    admin
    24 Jul 2014 | 11:05 pm
    Professional http://appliancerepair-pros.com/appliance-repair-tampa is not only quick but also effective. Some budget-minded fellows erroneously believe that they can fix their gizmos by themselves. While this may be true to a certain extent, it can sometimes be lengthy, costlier and annoying. In case you do not have experience with fixing devices, it might take you a lot of time simply trying to see where the trouble is. You put on t really need to go with all this. The basic thing to do is to call a professional appliance repair professional and your gadget will be repaired in an instant. A…
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    We Are Social

  • What’s next for Twitter?

    Alex Young
    21 Aug 2014 | 8:01 am
    The Wall recently published this article by me on Twitter’s next moves. They’ve been kind enough to let us reproduce it in full below: Twitter bounced back from a rough start to 2014 with a positive array of Q2 results, reporting stronger-than-expected financials and continued user growth. But what are Twitter’s next steps to further monetise the platform and stand strong amongst its competitors? Attracting users – and keeping them interested Twitter can update its platform to make life easier for brands, but ultimately, its success depends on attracting users and keeping them…
  • Internet & mobile use in the UK

    Deniz Ugur
    20 Aug 2014 | 8:02 am
    There has been a vast increase in the number of people accessing the internet and using it on handheld devices in the UK, according to data just released from the Office of National Statistics. It found that 43 million UK adults accessed the internet in the last three months and of these, 76% accessed it daily. In fact, 21 million more adults accessed the internet daily in 2014 than in 2006. The research also found that the 16-24 year old age group is most likely to access the internet ‘on the go’ using a mobile device, with a huge 96% using a handheld device to go online over the…
  • #PartingGlass with Tullamore D.E.W.

    Nicki Page
    19 Aug 2014 | 8:03 am
    Glasses up to the future! When one chapter ends and another begins, more often than not, we’ll raise a glass. It was this insight that drove the concept for our global ‘Parting Glass’ campaign with Tullamore D.E.W.: inviting fans from around the world to raise a glass to their own new beginnings. Whether it was a wedding, stag do or new job, we encouraged Tullamore’s social media community to show us how they celebrated their ‘Parting Glass’ moments through videos, images or witty texts. Uploading their content to Facebook, Twitter or Instagram, people simply had to add the…
  • We Are Social’s Monday Mashup #225

    Nick Mulligan
    18 Aug 2014 | 7:49 am
    New Facebook tracking tool works across devices Facebook has created a new reporting tool, which will allow advertisers to track consumers across devices. The advertiser can find out which device a user saw an ad on, and where they made a purchase. This allows them to discover when a mobile ad led to a desktop sale, or vice versa. The tool places trackers on an advertiser’s sites and apps, which can measure a variety of conversion types: web views, basket adds and purchases. Twitter releases Promoted Video beta Twitter has launched a beta version of its Promoted Video ads, which will…
  • Over half daily media time spent online

    Deniz Ugur
    14 Aug 2014 | 8:02 am
    Online now accounts for more than half our daily media consumption globally, and social media takes up 50% of that online media time, according to the latest figures from GlobalWebIndex. A recent report looked at how adults typically spend their media time each day, finding that online now accounts for more than half of adults’ total daily time spent on media, compared with 23% for traditional TV, in second place. Global Web Index’s research also shows that social networking accounts for just over a quarter of daily online activity, and all social media activities combined take up…
 
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    tcapushnpull.com

  • Pinterest Adds Messaging Feature

    Sarah Irish
    15 Aug 2014 | 7:09 am
    Planning weddings, cataloging cute puppies and mapping out elaborate vacations just got a whole lot easier. Last week, Pinterest unveiled a new messaging system that is about to change the way we pin.Early last year, Pinterest released their “Send A Pin” function that allows users to send a pin directly to an individual person. This has been an incredibly successful addition to their platform, and they estimate 2 millions pins are sent daily.  Now, with the new messaging function, you can send pins to someone or a group of someones and actually have a conversation about it.  This…
  • Utilizing Snapchat for Marketing

    The Cyphers Agency
    6 Aug 2014 | 9:19 am
    Taco Bell’s Crunchy Burrito SnapchatFrom Snapchat’s humble beginnings in a fraternity house in 2011, it has become a top contender in the social media market. With an estimated value of $800,00 and between 250 and 300 million snaps being sent everyday, it doesn’t look like they are going to lose momentum any time soon. Snapchat has a hold over teens and young adults that is unparalleled, and marketing and advertising gurus are starting to notice.Companies have had success in marketing with Snapchat because it allows for a personal and direct picture message to be delivered to the…
  • 3 Tips For Better Blog Writing

    Sarah Irish
    30 Jul 2014 | 10:44 am
    Blog writing is about harnessing method and creativity to fully engage your reader. We now understand that blogs are great tools that can help your brand to: Increase traffic to your site Increase your search ranking &Engage your consumersBut, the trouble with blogs is finding that delicate balance between producing engaging and interesting content, and optimizing your SEO at the same time. Here are 3 steps to take the next time you go to write a blog.1. Grab Their attention: You only have 3-4 sentences to captivate your audience enough to convince them to continue reading your post.
  • Who’s Idea is it Anyway: Announcing Kindle Unlimited

    Sarah Irish
    18 Jul 2014 | 12:40 pm
    This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups and then turn around and pilfer those brilliant ideas. I find myself torn between being someone who works in the creative industry, and a consumer. I value a great idea, but I also (maybe selfishly) love a good consumer experience.Today, Amazon announced the launch of their new program called Kindle Unlimited. It’s exactly as it sounds, for $9.99 you get unlimited books, much like Hulu or Netflix! Sounds amazing, right? Well, that’s because it is. So…
  • Facebook Retargeting: A Love Story

    Sarah Irish
    1 Jul 2014 | 11:48 am
    I’ll be honest I am a total marketing nerd. I absolutely love it when I am sitting at my desk perusing the Internet and I am served a perfectly timed ad. One that I can’t even help but click on. It brings me joy knowing that someone, somewhere targeted that ad especially to me. And by clicking on it I am making them squeal with nerdy joy.Just the other day, I was researching doggie daycares for my furry friend. I wasn’t finding anything that I liked and I was prepared to give up. Well then, as fate would have it, I was surfing Facebook and BOOM, the.perfect.ad. was served to me. It was…
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    Social Media Network - Marketing

  • How To Analyse And Measure / The ROI Metrics For Social Media

    15 Aug 2014 | 8:59 am
    Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from…
  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
  • Are You For Or Against: 'Right to be Forgotten' - Social Media

    11 Jul 2014 | 8:24 am
    Are you for or against: 'Right to be Forgotten'  We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a…
  • 3 Points To Remember When You Are Looking At Social Media

    4 Jul 2014 | 9:04 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity…
  • What To Post On Facebook? - Social Media

    18 Jun 2014 | 7:16 am
    Many a times am questioned as to what should the Facebook Posts be so that the Community starts to interact and the Communication between the Brand and the Community could start...First advice - a very critical one:Posts are not about bombarding sales messages. They are about 'Sharing'. This is what usually Appeals and is Useful / Beneficial to the person at Personal Level, Professional Level and or Social Level. Your Sales Message would not appeal to any of these right? So drop it!I work as Freelance Social Media Network Online…
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    FutureComms

  • Have We Really Learned Absolutely Nothing From Kenneth Cole?

    Paul Sutton
    14 Aug 2014 | 12:30 am
    Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in my mid teens, remains one of the most brilliant pieces of live comedy I’ve ever seen. His suicide is deeply saddening. I touched very briefly on my own struggle with depression in a very recent post, and so, for me personally, Mr Williams’ death is particularly…
  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
  • The Future of Communications: Women?

    Paul Sutton
    19 Jun 2014 | 9:01 am
    It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the odd tongue-in-cheek #workingwithwomen sarcastic tweet. I may find the high-pitched and emotionally-charged environment when something exciting happens a little overwhelming at times. And the topics of conversation I’m exposed to…oh, the topics of conversation! But, for the most part, I like working with the laydeez. Yesterday…
  • Video: The Future of Communications

    Paul Sutton
    29 May 2014 | 1:37 am
    Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. Moderated by Adam Cranfield, it proved to be a fantastic taster of what’s to come on June 18th in London. If you have an interest in the future of the communications industry (and if you’re reading this I have to assume you…
 
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    Pam Marketing Nut

  • Mindset Matters: 10 Tips to Build a Social Media, Business and Life Game Plan

    Pam Moore
    21 Aug 2014 | 1:49 am
    When we start our career or new business venture we start with a zoom. We are ready to jump in head first, join the team and make both business and life happen. However, as the work piles on, tweets are flying and the never ending social networks are calling our name 24/7, we often grow weary. We let ourselves get caught up in algorithms, influence scores and things that don’t really matter. It’s easy to lose track and sight of the why we started our journey in the first place. Why did we join the team and jump on the field to begin with?  When we lose track of the why we are…
  • Social Media Launch & Influencer Strategies for Startups, Entrepreneurs – Quit Being Lazy!

    Pam Moore
    20 Aug 2014 | 8:43 am
    I am simply shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics. We have all seen them. They hop on Twitter the day before or day of launch throwing nothing but social spaghetti and spam on the walls of influencers, begging for clicks, plays, downloads, shares and everything in between. There is not a day that goes by that I don’t wake up to an inbox filled with spam web forms begging me to…
  • 45 Signs You Need to Get a Grip on Your Social Media Marketing Program

    Pam Moore
    19 Aug 2014 | 7:11 am
    Many marketing and business leaders jump onto the social networks after being sold a bag of social goods from consultants and agencies thinking they can drive immediate business return. They often get sold on the belief that all they need to do is “do social media” and the magical social media fairy will deliver them a basket of ROI. The truth is they wind up feeling as though their social program is spinning out of control. They focus too much on the science vs art of social media. They chase shiny objects and random acts of marketing vs spending time aligning social media to…
  • Facebook for Business: Get Off of Facebook For Improved Marketing Results!

    Pam Moore
    18 Aug 2014 | 12:00 pm
    How is that Facebook marketing strategy working out for you? Are you achieving your business goals and objectives? Is your life zooming where you want it to go? Do you ever feel like you are pounding Facebook social sand that never has an end in sight? Does it seem that no matter what you do, you just can’t find the needle in the haystack of ROI (return on investment)? Does it seem that Facebook takes all of your time yet you aren’t getting a return on your time spent? If this is you, I have a recommendation for you. You need to get OFF of Facebook to do a Facebook check-up. You…
  • Twitter in a Nutshell: 12 Business Benefits of Integrating Twitter Into Your Marketing Strategy

    Pam Moore
    15 Aug 2014 | 4:14 am
    It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits. Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new…
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    Jessica Malnik

  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
  • Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

    Jessica Malnik
    16 Jun 2014 | 11:16 pm
    When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and Twitter- tend to perform badly for driving loads and loads of traffic to your new blog post, unless you are writing about cat videos, the latest meme, or Buzzfeed Quizzes. (Seriously, these need to end. I mean have you seen this quiz. And, this one. And oh this…
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    Smedio - Business Ideas Worth Sharing

  • How To Develop a Startup Mindset for your Business

    Douglas Idugboe
    5 Aug 2014 | 12:04 pm
    Share on FacebookShare on TwitterE-mail Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and not accepting the status quo. Established businesses and the people who run them have a lot to gain by developing a startup mentality. Experts Agree on the Benefits Experts like Michael Hayman say…
  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
 
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    ReelSEO Video Marketing

  • YouTube War Games: Call of Duty vs. Battlefield

    Contributor
    21 Aug 2014 | 12:28 pm
    Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.
  • Micro-Video Marketing Strategies for Brands on Vine & Instagram

    Carla Marshall
    21 Aug 2014 | 11:34 am
    In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.
  • Forget Viral! How Industry Dynamics Drive YouTube Performance

    Carla Marshall
    21 Aug 2014 | 8:12 am
    Pixability gave attendees at the 2014 ReelSummit some exclusive brand data on YouTube, which highlighted how earned media is driving more engagement and views than branded content could ever hope to. Independent creators, and viewers with their own agendas, are driving the way content is performing and being consumed. His presentation is mandatory viewing for brands who are looking to get it right on YouTube.
  • YouTube Hovercards, Video Trimming, and Thumbnail Essentials [TubeTalk #37]

    Dane Golden
    20 Aug 2014 | 10:01 am
    What is the YouTube hovercard and why is it important? How do you edit out a part of a video you don't want from an already-published video using Enhancements? How do you make YouTube thumbnails that will be clicked? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.
  • How The Socialization of Video is Driving Massive Consumption

    Contributor
    20 Aug 2014 | 8:05 am
    In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.
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    Social4Business

  • How to Use Hootsuite Lists for Twitter Networking

    Kathy Colaicovo
    21 Aug 2014 | 1:00 am
    Creating Hootsuite Lists from keywords for business networking on Twitter. If you have been reading my blog, or are connected with me on Twitter, then you know I am always telling people – you need to take part in social media – people want to talk with you, this is the first step in getting […] The post How to Use Hootsuite Lists for Twitter Networking appeared first on Social4Business. Related posts: How to use Twitter Lists in Hootsuite Twitter Lists vs. Twitter Search Twitter adds a new Follow Button
  • Optimize your Facebook Business Page

    Kathy Colaicovo
    14 Aug 2014 | 1:00 am
    You cannot boost your online visibility with blank spaces! Here is how to optimize your Facebook Business Page, so people can find you online. Some days I feel like yelling to people – “Stop Wasting Space on Facebook!” This past week I have been doing some research as I started creating a new Facebook Page. […] The post Optimize your Facebook Business Page appeared first on Social4Business. Related posts: Facebook Redesign for Business Pages What is the 1st thing to do when starting a Facebook Business Page? Why Creative Facebook Page Names don’t always Work
  • Planning your Social Media Content is Key to Success

    Kathy Colaicovo
    7 Aug 2014 | 1:00 am
    You notice how I mention a lot that you need to plan out your marketing and online content. I really believe this is the key to saving time AND seeing results. When you go about your email and social media marketing in a haphazard, off-the-cuff way all the time, not much will be very strategic. […] The post Planning your Social Media Content is Key to Success appeared first on Social4Business. Related posts: Planning your Social Media Content Learn how to Plan your Social Media Content How to Post Social Media Updates using Hootsuite
  • How to keep your Birthday Private on Facebook?

    Kathy Colaicovo
    4 Aug 2014 | 11:28 pm
    Facebook needs to know your birthday, but what if you don’t want your online friends to? “John” recently emailed me because he no longer wanted people on Facebook to know his birthday.  I know, many of you are thinking – but it’s so cool to get all those birthday wishes… yet not everyone likes that. […] The post How to keep your Birthday Private on Facebook? appeared first on Social4Business. Related posts: Use Facebook’s Birthday Reminders to make people think of you Facebook Changes – Page View Use your Business Identity on Facebook
  • What to Include in Your Social Media BIOs

    Kathy Colaicovo
    19 Jul 2014 | 12:00 am
    The words you have in your Social Media BIO are one of the most important parts of your profile. Yet, it is something many people overlook when using Social Media for Business. Most BIO areas are fairly short – on average you are looking at 160 characters to use – so it has to be […] The post What to Include in Your Social Media BIOs appeared first on Social4Business. Related posts: The Top 5 Ways to Include Social Media on your Website How do You Build Your Email List of Subscribers? VA Classroom offering new Social Media Training Program
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    Prepare 1

  • Facebook Ads Falling Short for Small Business

    Blair Evan Ball
    19 Aug 2014 | 4:05 am
    Do you advertise on Facebook? Have you considered advertising on Facebook? Do you think advertising on Facebook is giving businesses the results they seek? As Facebook has continued to grow and focus on quarterly earnings for shareholders, the cost of ads has risen. If you are a small business owner, competing for ad space just got way more expensive. According to Facebook’s recent earnings call, the cost of ads has risen 123% since this time last year. According to Dave Wehner, Facebook’s chief financial officer, Facebook’s is providing better outcomes for its advertisers.
  • [Infographic] How to Use Social Media for Lead Generation

    Blair Evan Ball
    15 Aug 2014 | 8:35 am
    How would you like leads to come to you? Would that be a big benefit to you and your business? Were you aware that businesses are using these Social Media strategies to do just that? Have you heard the term Inbound Marketing? Current research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated it into broader company goals. People are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of the past three years. WHAT IS INBOUND MARKETING Hubspot is the one who…
  • 5 Social Media Strategy Questions to ask Yourself

    Blair Evan Ball
    12 Aug 2014 | 9:14 am
    Are we at a tipping point with social media? Are your strategies and tactics working in a noisy world? Have you created a ho-hum product or service or one that makes people go WOW? The bar is being raised each and every day in business. David Ogilvy, the great marketing genius on Wall Street once wrote. “Great marketing only makes a bad product fail faster.” How True! The purpose of Social Media Marketing is to prime the pump. If people don’t want to use your product or service and more importantly if they don’t use social media to spread the word and recommend it to…
  • LinkedIn Launches New Sales Navigator

    Blair Evan Ball
    8 Aug 2014 | 8:37 am
    Are you  in sales? Do you like cold calling? How would you like sales leads pushed to you? LinkedIn is launching new tools for salespeople with a new version of its Sales Navigator. The biggest difference — the Sales Navigator is now a standalone product rather than an additional set of features on the main LinkedIn site. LinkedIn Sales Navigator helps sales professionals be more successful at social selling by leveraging 315M+ professional profiles and 2 million+ Company Pages. SOCIAL SELLING Sales professionals are increasingly finding value in building their own leads and pipeline…
  • Social Media is it Really for Baby Boomers

    Blair Evan Ball
    5 Aug 2014 | 5:05 am
    Are you a baby boomer? Do you know someone who is a baby boomer? Are you trying to market to boomers? It’s a young person’s game, this social media stuff — right? Social media use is just as strong for those in the 50-64 age bracket with boomers increasing their presence on Facebook alone by 80% between 2011 and the first half of this year, revealed a 2014 survey from iStrategyLabs, a Washington-based digital communications agency. Last year, 43% of boomers said they used at least one social networking site, up from 26% in 2010, according to Pew. Some may be asking exactly…
 
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    Leader Networks blog

  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
  • TLC for Community Managers – Tips To Avoid Burnout

    Vanessa DiMauro
    17 Jul 2014 | 11:05 am
    Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners.  It is a tough, never ending job that knows no bounds – all done through email and online communications. I doubt there are many other professions where time online is so high.   We all know the problem exists, however until the typical online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard.  My favorite insider community manager joke is “I am smiling from my wrists…
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    The Brainchild Group

  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
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    Myrland Marketing Minutes by @NancyMyrland

  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about your…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always telling people to…
  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
  • General Counsel To Lawyers: “Do You Understand AFAs?”

    Nancy Myrland
    12 Jun 2014 | 10:22 pm
    Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.” Another theme that surfaced had to do with AFAs, or Alternative Fee Arrangements, often called Value Billing and a few other names depending on how you feel about them, or how they are executed. They are one of the primary topics of interest these days among law firm leaders, including lawyers, legal marketers and others in executive management, not to…
  • General Counsel: “Lawyers, Know My Business”

    Nancy Myrland
    11 Jun 2014 | 6:58 am
    Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head. We’ll start with just one of those themes today, but I will tackle more in the coming days. If you look below, you can see a few Tweets I shared as I listened to our panel. Not that I haven’t already given it away in my title and the graphic to your right, but watch for the theme. If you see abbreviations, please remember we are limited to 140…
 
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    Digital Pivot RSS News Feed

  • Circle of 6 App Helps Keep Students Safe

    Jessica Cherok
    21 Aug 8703 | 6:08 am
    Summary: Violence and sexual assaults on college campuses are things that have received a lot of national attention as of late. Parents want to know that their children are safe, and students need systems of security in place in case an incident occurs. Circle of 6 is a mobile app that will "connect [the student] with your circle of friends to stay close, stay safe and prevent violence before it happens."
  • Ask.fm's New Owners Promise Big Safety Changes

    Jessica Cherok
    21 Aug 7843 | 6:08 am
    Summary: Tinder has bought the problematic website Ask.fm and promised to "invest millions" in improving the site's safety features for its users. Ask.fm has been linked to several teenage suicides in recent years.
  • Mary Poppins Quits Her Day Job

    Jennifer Graber
    21 Aug 7615 | 6:06 am
    Summary: You clock in and spend countless hours putting in your time. Your tasks might be considered menial by some, but to you your job is important. You are fulfilling a need in a marketplace. You are contributing to the environment around you. After you put in your time you clock out, collect your paycheck...
  • Hotel Just Won't Learn Its Lesson

    Jessica Cherok
    21 Aug 7058 | 6:07 am
    Summary: It's easy to assume that the Union Street Guest House wishes it had never heard of Yelp. Or social media. Or maybe even the Internet. The New York hotel learned a very hard -- and very public -- lesson about customer service and social media this week. It all started with what hotel owner, Chris Wagoner, insists was a joke. As part of the hotel's policy, customers could be fined $500 for posting negative reviews online. The money would be deducted from wedding and event deposits, and would be kept unless the review was removed. The policy, of course, is ridiculous, and after it went…
  • Social Media News Agencies Playing Role in MH17 Investigation

    Jessica Cherok
    21 Aug 2782 | 6:06 am
    Summary: In the wake of the MH17 crash (the plane shot down by pro-Russian fighters), social media may be helping investigators piece together parts of what may occurred before and after the disaster. Each side has been pointing fingers at the other, making it incredibly difficult for investigators to figure out exactly what happened. As a result, social news agencies are sifting through posts to verify claims. Social news agencies, such as Storyful and Open Newsroom...
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    Buzzom

  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
  • What Google Employees Learn in ‘Search Inside Yourself’ Course:

    Priya
    10 Aug 2014 | 11:27 am
    ‘Search Inside Yourself’ is a new search program at Google. The program lets you search inside yourself so you can find yourself. This is a free course from Google. The program is specially designed for Google’s employee to teach them emotional intellectuality through meditation. This is a pragmatic meditation procedure which you can use wherever you want. Chade-Meng Tan who teaches the course is one of Google’s earliest engineers and personal growth pioneer.  Meng, the representative of world’s gigantic search engine offers this practical procedure for enhancing…
  • Saudi Arabia Is Set To Boost With The Joint Venture Of Tech Mahindra And Midad Holding

    Priya
    10 Aug 2014 | 11:25 am
    The biggest news in the tech market is that Tech Mahindra, a leading organization has entered in a joint venture with the Midad Holding. Midad Holding is a subsidiary of Al Fozan that is a part of diversified interests in Saudi Arabia. Both the companies are combining their strengths with this venture. The Midad holding would be giving its advantage in the region and the global influence of the Tech Mahindra would be adding on the synergic value. This combination is surely about to be the biggest boon for the customers of Saudi Arabia. When asked to the leading officials of the Tech Mahindra…
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    Sean Clark

  • A Business Guide To Information Products [PODCAST]

    Sean Clark
    9 Aug 2014 | 12:14 am
    Episode 41 of The Small Business Marketing Report Podcast This weeks episode is all about information products. Sean’s asking the questions as Robert explains how you can use information products to add value to your business. So what is an information product? It’s is any piece of knowledge you have that has been turned in to some form of content for others to consume. It could be in print, digital or hardcopy, audio format like this podcast, or even a video. There are many ways to package up your information product. Some of the most popular are: Hardcopy book E-book Manuals or workbook…
  • Are You Ready For The Content Marketing Challenge?

    Sean Clark
    31 Jul 2014 | 3:46 pm
    Ready For The Content Marketing Challenge Once you understand the benefits of using content to market your business, the real challenge becomes planning what you will write about. There is absolutely no point in just writing about products you want to promote. You must also avoid thinking in terms of just e-mail newsletters, Twitter or Facebook, and think about the problem you are solving for the customer. Remember, your potential audience don’t care about you; they care about themselves and their immediate problems. Some points you should consider are: Be seen as the leading experts in…
  • 6 Online Marketing Tools We Can’t Live Without [PODCAST]

    Sean Clark
    26 Jul 2014 | 3:38 am
      Episode 40 of The Small Business Marketing Report Podcast This week we thought we’d tell you about 6 marketing tools that we use almost on a daily basis. They are not tools we have discussed before as they can be very specialist, but each offers a particular benefit or time saving you may find useful. If there are any tools that you use along these lines that you feel we may find interesting please do let us know. Here are the links to the applications mentioned in the show: FollowerWonk MozBar Raven Tools Lead Pages Pocket (Read Later, Instapaper) Bit.ly (URL shorteners) Listen…
  • Delivering Effective Customer Service On Social Media [INFOGRAPHIC]

    Sean Clark
    19 Jul 2014 | 3:39 am
    Has your company got what it takes to do social media well? Whilst many companies believe they do a good job of managing their social media presence, 92% of consumers disagree. With 80% of enquiries going unanswered some brands are not living up to customer expectation. Just Being There Is Not Enough To just have a presence on Twitter or Facebook is not good enough, your business to be committed to taking part in the conversation. That means being ready to reply to questions when they get asked, regardless of the channel your customer chooses to use. Monitor The Social Web Tools like…
  • A Guide To Starting A Podcast For Your Business [PODCAST]

    Sean Clark
    12 Jul 2014 | 3:40 am
    The Small Business Marketing Report Episode 39 of The Small Business Marketing Report Podcast This episode is a podcast all about podcasting, and how you can start one for your business. Once you are over the technical hurdles, podcasting can be a fantastic promotional tool that raises you above your competition. Podcasting allows you to become your own media publisher with a platform you control at very low cost. Follow our guide and you could soon be rubbing shoulders with some of the best media brands in the world on iTunes and other podcast outlets. Here are the links to some of the…
 
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    L2: Business Intelligence for Digital

  • Jaguar Details New Infotainment System

    Akpanoluo Etteh
    21 Aug 2014 | 12:34 pm
    Jaguar’s upcoming September release for the XE small sedan will serve as the debut for the brand’s new infotainment system, InControl. The system will provide remote telematics functionalities such as pre-set climate controls for each day of the week, lock control, and the ability to start and stop the engine. Infotainment-specific functionalities will include, in short, what has become expected from connected cars; the ability to port apps from iPhone and Android to the vehicle’s 8-inch dashboard display. All of these features will be supported by a Wi-Fi hotspot from…
  • Personal Care France: Email beats Facebook for French Consumers

    Ankita Dhawan
    21 Aug 2014 | 12:15 pm
    Personal Care brands do not currently realize the full potential of email in France. A survey measuring effective digital marketing practices found that email is the preferred channel of communication for French consumers. Fifty-nine percent of participants selected email as their preferred method of communication, versus 29% who selected brand site and only 13% selected Facebook. The graphs below show the discrepancy between what French consumers prefer and what personal care Index brands are currently providing. Only 48% of brands in L2’s upcoming study Digital IQ Index: Personal Care |…
  • Cross-Brand Sites Poorly Integrated: Untapped Opportunity for French Brands

    Giulia Prati
    21 Aug 2014 | 7:15 am
    A study published by Bons-deReduction.com in collaboration with the polling institute CCM Benchmark Panel suggests that digital couponing is a low-hanging fruit for brands with untapped potential. According to the study:   - 93% of internet users declared having used a coupon for purchase - 56% had researched a coupon online (on desktop or mobile) to later use it in-store - 51% of French consumers expressed a preference for receiving coupons by e-mail - 53% of French respondents would like to receive mobile notifications alerting them of available coupons in their geographic proximity…
  • Teen Retailer Aeroposatle Relies on Social Media to Re-Brand

    Jane Fisher
    20 Aug 2014 | 12:00 pm
    Teen retailer Aeropostale has been struggling to stay relevant and profitable. As young shoppers flock to fast-fashion giants like H&M and Forever21, Aeropostale has lost nearly 65% of its value over the past year. Rated “Average” in last year’s Digital IQ Index: Specialty Retail, Aeropostale recently unveiled a massive re-brand with social media as a linchpin of its strategy. Earlier this year, Aeropostale tapped YouTube phenomenon Bethany Mota to design a capsule collection and serve as a brand ambassador. Mota has nearly seven million subscribers (more than Beyoncé) on her…
  • Insight on Amazon’s Dynamic Pricing

    Laura Black
    20 Aug 2014 | 8:00 am
    On Amazon, 95% of beauty products, 90% of Hair Care & Color products and 81% of Personal Care products are priced lower than any other online retailer. Amazon undercuts online product prices with a variety of mechanisms, including Amazon’s unique price matching crawler that scans e-tailers across the web and Amazon’s competition with third party merchants on the platform. According to Profitero’s analysis, Amazon adjusts its prices nearly 2.5 million times per day for brands that are officially and unofficially distributing.   Winning the “Buy Box” is…
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    CKSyme Media Group

  • Enrich The Fan Experience With Social Media Ambassadors

    Chris Syme
    18 Aug 2014 | 5:52 am
    Whether fans are at the game or watching via TV or live stream, they are dialed in to social media to get involved in the event. You can give your fans a more intimate experience with a fan-based social media team to cover the game live from the fans’ perspective. Fan-to-fan, so to speak. Eastern […] The post Enrich The Fan Experience With Social Media Ambassadors appeared first on CKSyme Media Group.
  • Spice Up Your Annual Report With Visuals

    Chris Syme
    11 Aug 2014 | 4:32 am
    Ah—the annual report. The task is usually greeted with, “is it that time of year again?”  Over the past years, we have heard the annual report groaning to evolve. As I look around the internet, I’m glad to report that a number of institutions have responded to the call with some innovative results.  Before I […] The post Spice Up Your Annual Report With Visuals appeared first on CKSyme Media Group.
  • Social Media Measurement Is More Than Tools and Metrics

    Chris Syme
    3 Aug 2014 | 6:31 pm
    Seven years ago, when social media first emerged as a brand tool, the measure of competent social media marketing was knowing how to set up a Facebook page. Thankfully, we’ve come a long way since then, even if it feels more like dog years than human years. Social media marketing is evolving daily. We’ve witnessed […] The post Social Media Measurement Is More Than Tools and Metrics appeared first on CKSyme Media Group.
  • How Big Brands Build Social Media Engagement

    Chris Syme
    23 Jul 2014 | 5:50 am
    We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to […] The post How Big Brands Build Social Media Engagement appeared first on CKSyme Media Group.
  • Millennials Expect A Consistent Brand Experience

    Chris Syme
    16 Jul 2014 | 4:21 am
    It’s been said that trust is built with consistency. By now we all know that today’s internet user expects an optimized experience wherever they virtually go. But is your optimized experience consistent? A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they […] The post Millennials Expect A Consistent Brand Experience appeared first on CKSyme Media Group.
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    Digital Diva

  • The Gambia: birds, monkeys & much more

    Digital Diva
    17 Aug 2014 | 1:11 pm
    Earlier on this year, we went to The Gambia with friends for a lovely relaxing week. I’d highly recommend going – it’s very cost effective (Thomas Cook have some great deals), you get to see many varieties of birds, watch the monkeys playing…..and relax in the beautiful sunshine. Here are just a few pics to give you a flavour of what it’s like… The post The Gambia: birds, monkeys & much more appeared first on Digital Diva.
  • 10th Anniversary of the end of Friends

    Digital Diva
    10 Aug 2014 | 11:41 pm
    Can you believe it’s been 10 years since the end of Friends?! Simplyhealth invited a few Leeds bloggers to watch the first four episodes ever of Friends at the Everyman Cinema. This was part of their healthy smiles campaign – they’ve been looking into the psychology of laughter…and which better sitcom to make you laugh than Friends?! It was a nice chance to reminisce about the fab sitcom and remember all the classic quotes (Joey: “could I BE wearing any more clothes?!”) There were a lot of laughs during the episodes. Obviously they all looked SUPER young!
  • Le Chalet – French Tea & Cakes in the middle of Leeds

    Digital Diva
    1 Aug 2014 | 12:07 pm
    Becca (@eatlittlespoon) and I checked out Le Chalet in Leeds City Centre the other day. Le Chalet is a French Tea Room in the most unlikely of locations – in the financial district of the Leeds (Park Row). The owner had a chat with us (with the most wonderful French accent, obviously) and explained that she really wanted to create a place where people came to eat together – good food with no additives or preservatives. We tried a selection of savoury food and a few little cakes with some tea. For the tea, I opted for lemon and Becca went for the blooming tea. My tea was lovely…
  • Architect Hair’s new hair chalk service (Headingley, Leeds)

    Digital Diva
    29 Jul 2014 | 2:51 pm
    I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself. With this in mind, I thought Architect Hair’s idea of offering to apply the hair chalk for a great price (£10+ depending on how much hair you have – because I have I lot of hair, it would have been £20*) was an absolutely…
  • Where does time go?!

    Digital Diva
    28 Jul 2014 | 2:51 pm
    I haven’t been blogging a lot lately….life has been very busy with lots of work and lots of play. All good excuses for not blogging….living life…..but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? We’ve been busy working lots…but also having lots of fun. Here’s a few of the things we’ve been up to: Le Mans &…
 
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in July

    Cheryl
    1 Aug 2014 | 7:41 am
    Yesterday I discovered the text art accompaniment to a CSI Caruso one-liner. BUT MY BLOG KEEPS BREAKING THE @$%#^$ CHARACTER IN THE LITTLE SQUARE SUNGLASSES SO THIS IS A SCREENSHOT. YEEEEAAAHHHHHHHH! Shit I wrote other places: 614 Magazine: Dazed and Infused 614 Magazine: Brownie Points Drink Up Columbus: Columbus is about to get Cray Drink Up Columbus: This is your beard. This is your beard on hops. Drink Up Columbus: California wine with Columbus roots-Zanon Zinfandel Drink Up Columbus: Drunk Brunch-The Table Drink Up Columbus: Happy hour drink AND food deals in Columbus Shit that happened…
  • Things I’m loving lately

    Cheryl
    2 Jul 2014 | 10:21 am
    Awkward Greeting Cards I don’t know that a greeting card has ever spoken to my soul more than every single one of these awkward cards from Emily McDowell. I will be eagerly awaiting an opportunity to use these “Thank you for the awesome thing you did/said/are” cards I snagged. Check one. The MaddAddam Trilogy If you like science fiction – no, scratch that – if you like fiction – nah, broader - if you enjoy words on paper, than you should go to Amazon right now (affiliate link) and order Oryx & Crake, the first book in the MaddAddam trilogy. It’s…
  • Shit I Did in June

    Cheryl
    27 Jun 2014 | 7:52 am
    So, uh, earlier this month Wendy’s mailed me this big box filled with rose petals, my name in a heart-shaped picture frame, a walkman, and a mixtape of pretzel love songs. Two things. First, where the hell did Wendy’s procure a bunch of Walkmans in 2014?! And second — am… am I now “going steady” with Wendy’s? Shit I wrote here: Gwynnie Bee review My recipe for a fun party Things I’m loving lately An ode to cans (
  • Gwynnie Bee

    Cheryl
    12 Jun 2014 | 8:33 am
    I do not like shopping. Don’t get me wrong, I like new clothes, but I do not want to look for them, or try them on, and I definitely don’t want to be anywhere near a mall. So after seeing a Facebook ad for the bajillionth time for a free trial at Gwynnie Bee (referral link), a Netflix-for-clothes type service for sizes 10 and up, I decided to give it a go. The site has thousands of items, from dresses and denim to skirts and tops, boasting designer labels. You go through and add clothing items you like to your “closet,” and then Gwynnie Bee sends you a number of those…
  • My recipe for a fun party

    Cheryl
    6 Jun 2014 | 6:52 am
    Last Thursday I celebrated three years of running the booze news blog Drink Up Columbus by throwing a big party at Strongwater Food & Spirits for my friends and 500 of my closest strangers. Seriously, I have no idea who most of the people were at the event – which is awesome. It’s exciting to see your hard work reaching people beyond your own circle. Here’s my recipe for a fun party. All of these photos were taken by The Pink Woobie – thanks again, Chrissy. (Oh, and recipe ingredient #1: great photos to share later!) Decor I bought what was intended to be a bridal…
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    Voices of the Past

  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
  • Strategy Kit: Goals, Objectives and Tactics for #DigitalHeritage Outreach Planning

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    2 Feb 2014 | 3:45 pm
    The pervasiveness of online tools makes engagement ever easier, and as a result, a less meaningful measure of influence. Conversely, planning for digital communications is often an uncomfortable and intensive process that results in more effective online initiatives by clarifying audiences and expectations. Based on my presentation at the 2013 Society for Historical Archaeology Conference, the following media will illustrate effective strategic planning approaches for organizations that seek to advocate for heritage resources through the web. Methods examined will include the development of…
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    Social Media Blog

  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
  • Social Business Trends 2014

    25 Apr 2014 | 7:37 am
    The average Internet user spends around two hours a day engaged on social media channels. By leveraging various social and digital channels possibilities and opportunitiues can increase business value, brand perception and profitability
  • How to use colour in your social media strategy

    4 Apr 2014 | 3:05 am
 
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    Blog - Digital Jungle

  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • Why Develop a Mobile-Optimized Website

    22 Jul 2014 | 11:02 pm
      In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 1:04 am
    No matter what industry your brand is positioned in, knowing your target is paramount. Any marketer understands the need for change and adaptation from one country to another, taking into account differences in culture and language. This article will give…
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    For Free Blog

  • New Foursquare – The Reviews Are Mixed

    Mike Johansson
    8 Aug 2014 | 7:56 am
    The Tastes feature of the new Foursquare The new Foursquare arrived this week – splitting off the Swarm social check-in app for good and offering Foursquare users a much more robust recommendation app for anything its users are likely to want to do. The new logoFoursquare now has a pink logo and a pink-and-blue color palette (perfect for a newborn) and will offer recommendations based on Foursquare's database of 10,000 tastes, which cover qualities like food served, ambience, and activity type that Foursquare has gleaned from all the user tips that it has stockpiled over the…
  • Talking to Kids About Social Media and Other Online Activities

    Mike Johansson
    11 May 2014 | 11:06 am
    Parents and teens see social media and other online activities differently. A parent's best bet? Be a good listenerIn what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web.Evidence came recently as The New York Times reported that Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised and that it may have misled users…
  • 9 Surprising Things You Can Do With Twitter

    Mike Johansson
    13 Mar 2014 | 7:57 am
    Twitter is to social media what cheese is to a great sandwich – pretty much essential for great flavor, but often taken for granted.While many use it as a newsfeed, a trend barometer or a way to keep in touch there are so many other things you can do on Twitter … some of them unexpected. I present…9 Surprising Things You Can Do With TwitterSurprise!1. Book a hotel stay: Loews Hotels and Resorts now allows travelers to book rooms at 16 of its 19 properties via Twitter. Interested travelers tweet to @Loews_Hotels with the hashtag #BookLoews to express interest in a room. Then a Loews…
  • 5 things brands should be doing on Instagram

    Mike Johansson
    8 Mar 2014 | 3:52 am
    Instagram, the free photo-sharing application which allows users to share photos and short videos on its own service and across other social media networking services, including Facebook, Twitter, Foursquare, Tumblr and Flickr, has become immensely popular among brands and consumers alike.The latest statistics reveal 75 million people use it every day while 25 percent of all Fortune 500 brands are active on it, as well.And while some brands “get it” as to how to best use the platform to benefit their particular brand, some still struggle.To those struggling to find their way on Instagram,…
  • Hey baby, not on social media? This might help …

    Mike Johansson
    10 Feb 2014 | 6:47 pm
    We were all newbies in social media onceIt’s been 15-20 years since social media began (depending on who you believe) and 10 years since Facebook launched and yet more than 20 percent of Americans are still not using social media.If you find that hard to believe, the latest Pew Internet & American Life Project survey - Social Networking - has some interesting data. It found that only 69 percent of men are using the Internet for social networking while 78 percent of women are using it for that purpose. This despite there being slightly more men than women in the United States who are on…
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    Hypertext

  • SXSW 2015 Interactive Panel Voting Underway

    Text100
    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
  • Public Relations Experts Focus On Future At #HypertextLIVE

    Vince Abbate
    6 Aug 2014 | 2:08 pm
      [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a friendly debate and exploration of insights from our recently published research study, “Influence Index: Paving the Path to Advocacy.” While not every public relations expert agreed on the perfect…
  • Jive Joins the Text100 Family

    Aedhmar Hynes
    1 Aug 2014 | 9:57 am
    As I visit Text100 offices around the globe, I’m constantly struck by the amazing brands that we have the privilege to represent.  I often think about why we work with the brands we work with, what brings us together as partners.  Every story is different and today I’m happy to share with you the story of one of our newest clients, Jive Software. Jive provides modern communication and collaboration solutions for businesses. Simply put, Jive helps people work better together. And they’re uniquely positioned to do that because they’re the only company that recognizes that, in order…
  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
 
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    Sprout Social

  • How Brands Use Amplify and What’s Next for Video on Twitter

    Jennifer Beese
    21 Aug 2014 | 12:56 pm
    Twitter has already proven to be a valuable asset to the entertainment industry as a majority of online public conversations around TV currently take place on the social platform. But as video becomes an even more incredible storytelling medium — and one of the most popular types of media on the social network — brands are challenged to incorporate it into their Twitter strategies. One of the ways brands have achieved this integration is through Twitter Amplify. What Is Twitter Amplify? Designed to enhance the two-screen experience, Twitter Amplify allows brands and broadcasters to extend…
  • Verified Accounts: Are You Using These Twitter Features?

    Jennifer Beese
    20 Aug 2014 | 12:31 pm
    The social teams behind prominent public figures and popular brands face unique challenges when it comes to their social media presence. Not only do you manage an incredibly high volume of incoming messages from fans, media, and customers, but you also have to deal with the nuisance of copycat and impostor accounts. Among others, Twitter has been proactive in creating a more manageable experience for its high profile members through verified accounts. The social network concentrates on highly sought members in music, acting, fashion, government, politics, religion, journalism, media, sports,…
  • Social Culture Clash: How to Get Global on Facebook

    Anna Washenko
    20 Aug 2014 | 10:55 am
    In order to successfully reach people around the world, companies need to be savvy to new cultural nuances. Online activity has developed its own unique set of rules for etiquette and polite behavior that most brands have become familiar with, but now they must also incorporate new international flavor. Social media is officially a global phenomenon. Statistics from Facebook’s second quarter earnings call revealed that most of the network’s user growth is happening in new markets. The gain in new daily users in the U.S. and Canada was just 7 percent over the past year, and European…
  • How Large Brands Can Find Social Success on LinkedIn

    Jennifer Beese
    19 Aug 2014 | 1:21 pm
    In larger, established brands — where technology, creative, and media departments are traditionally separate — the are some unique challenges faced when integrating social media into your strategies. But as marketers continue to refine their processes, especially on LinkedIn, we’ve seen dozens of larger organizations rise to the challenge and dominate social conversations. Earlier this year, LinkedIn took a closer look at the top 10 performing brands in the network using its Content Marketing Score tool. Although these massive companies have, on average, been around for nearly 100 years…
  • Diving Into Nielsen’s Latest Data on Television and Social

    Elizabeth Harper
    19 Aug 2014 | 11:24 am
    Before social networking became ubiquitous, office-workers would gather around the water cooler the day after the release of a new TV show to chat about it. But now water cooler conversation is too slow, because conversation about the latest television event has happened live, on social media — especially Twitter, which tends to dominate real-time event conversation, like television. It’s Twitter’s television presence which led to a partnership with ratings giant Nielsen, which uses Twitter to track shows’ social reach. Nielsen’s latest social data, which compares…
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    Carrot Communications

  • PR: it takes all sorts

    Gemma Storey
    1 Aug 2014 | 6:51 am
    Having just read Rebecca Reid’s experience of working for an unnamed public relations firm, I feel the need to give her points some consideration. First, it kind of goes without saying that the Telegraph article describes her experience, and that just because other people’s experiences may be different, it doesn’t invalidate her own. (Second, I really want to know which PR agency this was, but then I am very nosey.) Look, PR isn’t for everyone, but not all PR agencies are the same. Whom do you serve? You have your huge, multi-national conglomerates that seem to work across every…
  • Mindfulness at work: five ways it can help

    Gemma Storey
    16 Jul 2014 | 12:30 am
    Practicing mindfulness helps you tackle stress, anxiety and depression. It improves your interactions with others. It helps you focus, and it allows you to be more creative. It’s not a fringe movement anymore. Companies like Apple, Facebook and Google provide mindfulness training to their employees. Even the US Marine Corps is using mindfulness to help marines control stress. “Mindfulness is about managing the monkey mind.” (Rasmus Hougaard) Stopping us from continually pinging back and forth from one thought to another, from one task to another – even if it’s just switching between…
  • The slow death of productivity: work smarter, not harder

    Gemma Storey
    17 Jun 2014 | 8:32 am
    Sensible people know that being busy and being productive are two different things. As are being present and being productive (anyone who’s worked in an office knows that). It’s easy to fill your days up being busy, so busy that you just don’t know how you’re going to manage to fit everything in, but this feeling of busyness often leads to the death of productivity. 1. Letter trays I am firmly of the belief that letter trays were invented by a person fully intent on destroying my last vestige of organisational zeal. That’s why my triple stack of Satan’s desk equipment is now…
  • Anatomy of a crisis: LA Clippers

    Gemma Storey
    12 Jun 2014 | 6:57 am
    It’s easy enough for a business to ditch a troublesome employee for tarnishing the company name, but what do you do when it’s the owner who’s caused the problem? What happened? In April, Los Angeles Clippers owner, Donald Sterling, was recorded telling his mistress not to bring black guests to Clippers games (after she posted a photo of herself with Magic Johnson on Instagram). A four-day crisis for the LA Clippers brand 26th April When celebrity news site, TMZ, reported racist remarks made by a the owner of an NBA team – and posted the audio recording to prove its allegations, it…
  • What can brands learn from the #nomakeupselfie campaign?

    Gemma Storey
    21 Mar 2014 | 4:29 am
    You may have noticed the sudden glut of people posting glowing, natural beauty type selfies to their Facebook, Twitter and Instagram pages. Okay, so you will have noticed this because it has been such a success that it’s now all over the news. The #nomakeupselfie campaign is one of those rare beasts that started with regular social media users, rather than a brand or charity. Participants upload a selfie of themselves – make-up free – and encourage people to text ‘beat’ to donate £3 to Cancer Research UK. The charity, which admitted that it wasn’t the creator of the campaign (but…
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    socialmouths

  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
 
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
  • Begin Your Fall & Winter Planning This Summer

    David Chism
    10 Jul 2014 | 6:21 am
    This has been one of the busiest summer seasons for most of my painting and remodeling clients in over 5 years. That is a great thing, to be busy, right? The only problem with being busy is that the marketing plan begins to become a thing of the past. Planning for the fall and winter is also the furthest thing from anyone’s mind. Yet, July and August are perhaps the two best months to really begin thinking and planning for the slower seasons. You know they are coming. It happens every year.  So a few quick tips:  Create an event and do not move it: This is an important event that…
  • Are Your Blogs Boring?

    David Chism
    20 Jun 2014 | 5:50 am
    Blogs Are Not Dead The majority of the contractor websites I see today have a blog. Many of these blogs are not active. I’ll see just a few post for awhile and then nothing for months. I understand this problem as it is very difficult to keep up on a blog. Typically a business owner is asking himself things like:  What should I write about? Will people read my content? Will they even care that I have a blog? Will it drive more traffic? Will it bring me more work? All are good questions to ask, but perhaps one of the best questions to ask is this, “Are my blogs boring?”…
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    Social Meteor

  • Roasted Plantain & Sweet Potato Salad

    Troy Janisch
    13 Aug 2014 | 4:00 am
    2014 has been the year of roasted vegetables for me.  Carrots. Brussel Sprouts. Onions. Peppers. Kale. Broccoli. Corn. Eggplant. Sweet Potatoes. You name it, I’ve been roasting it. Why? Roasted veggies make the best summer salads.  One of my favorite combinations is this blend of plantains, sweet potatoes and black beans: Ingredients 2 large, firm plantains – cut into thick slices, then quartered 4 medium/large sweet potatoes cubed 1 large red onion, cubed One can of black beans (rinsed/drained) or 1 cup cooked dry beans cooked until they’re moist, but not split 1/4 cup…
  • Has Your Website Gone Universal Yet?

    Troy Janisch
    11 Aug 2014 | 10:36 am
    If you depend on Google Analytics to measure the effectiveness of online marketing, it’s time to take you things to the next level — literally, by upgrading your site to Google Universal Analytics. A few months out of beta, Google Universal Analytics now supports all of the features you’ve come to love from Google Analytics — and a few more.  Most notably, the ability for a user’s unique id to span devices and override IP and User Agent fields. Upgrading an easy, two-step process: Step 1: Transfer Property Transfer your properties to Universal Analytics from the…
  • Unleashed

    Troy Janisch
    24 Jan 2014 | 11:52 am
    Wind howls. It stings my nose. I howl back. Frost bites. plunging my face into the snow, I bite back. Snow clings. I tear at it with my teeth. Labradoodle unleashed.
  • Hang ups

    Troy Janisch
    24 Jan 2014 | 6:39 am
    To read this poem in Spanish: hit 1. For a bawdy limerick: hit 2. Insightful haiku: hit 3. For sonnets and other romantic poetry: hit 4. If you’re into free verse, please stay on the line for the next available beatnik. To connect to another human, at anytime: hang up.
  • Tea Review & Kombucha Recipe: Pineapple Paradise from Boston Tea

    Troy Janisch
    8 Jan 2014 | 12:16 pm
    This week, I’m highlighting Pineapple Paradise, a  favorite, affordable bulk Green tea from Boston Tea. The green tea blend, containing Sencha whole-leaf tea with pineapple bits, lemon peel and rose petals is fruity and a bit floral.  It is by far, the most attractive and fragrant green tea I’ve purchased. I brew most of loose tea and coffee using a French press. I paid $16 for a 4-cup French press at Starbucks. More recently, I found a 6-cup press via Amazon for $11. This blend is among my favorites.  It’s tasty. It’s flexible. It’s inexpensive.  You can…
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    Social Media NZ

  • Pinterest introduces messaging

    Rachel Rayner
    17 Aug 2014 | 8:28 pm
    You can now send messages on Pinterest. This continuing social media convergence has seen platforms borrow features from each other, making them more and more...
  • Win tickets to the NZ Marketing Summit 2014

    Jess Bovey
    12 Aug 2014 | 9:08 pm
    We’re teaming up with Conferenz once again and are giving away two passes to the NZ Marketing Summit which will take place on September 25th...
  • Planning your digital demise: what happens to your social media profiles when you die?

    Shawn Moodie
    21 Jul 2014 | 9:53 pm
    What happens to you when you die? I have no idea (I hope that you weren’t actually expecting me to have an answer), though I...
  • Social Media Spotlight: Powershop

    Nicole Williams
    9 Jul 2014 | 4:36 pm
    Our first Social Media Spotlight is the cheeky online electricity retailer Powershop. You’ve probably seen their edgy and thought-provoking “Same Power, Different Attitude” campaigns. Past...
  • New Monthly Feature Coming Soon

    Nicole Williams
    2 Jul 2014 | 9:24 pm
    We all remember that primary school classic “show & tell”. As much as I loved my moment in the spotlight, I also genuinely enjoyed hearing...
 
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    Eli Rose Social Media

  • Message on a Bottle: What Impression does your Packaging Give?

    TomLogue
    20 Aug 2014 | 4:00 am
    I’m not much of a wine drinker. Every once in a while, I’ll take a sip to see what all the fuss is about, but in general I’m content to sip on club soda or the occasional iced tea. But that doesn’t mean wine doesn’t interest me. It captures my imagination. I read tasting notes and wine reviews with strongly conflicting emotions. Fascination that someone can tease out so many different tastes and aromas. Admiration at the descriptive language. Jealousy that I’m missing out on such an amazing sensory experience. Skepticism that the experience even exists. As it turns out, the…
  • How Not to Be Seen as a Jerk on Social Media

    KristinZaslavsky
    18 Aug 2014 | 4:00 am
    There is a woman I used to follow on Twitter. As part of a Twitter chat we were both participating in, she said something to the effect of “Remember when building your campaign, there are people behind these platforms.” I responded with what I thought was a very benign statement. “Interesting point. Are you saying it’s more about people than technology?” This is a stance, by the way, that I agree with. All the technology in the world doesn’t matter to you or your business if you can’t get PEOPLE to pay attention to you. She responded saying…
  • Your Curated Awesome for 8.15.14

    LizJostes
    15 Aug 2014 | 4:00 am
    You can kind of consider this Curated Awesome to be the Back to School BONUS Edition! This week, you get SIX awesome curated articles about social media and small business instead of 5! Facebook Ads Become “Costlier” Choice for Small Businesses The good news is small business social media marketing firms like ours can help you create and manage your Facebook ads. Facebook’s App Strategy is Bad News for Anyone who Uses Apps All the app privacy concerns aside, there are multiple reasons why Facebook’s handling of this business move are the opposite of wise. Why an…
  • How do I Get Customers to Follow Us on Social Media?

    LizJostes
    13 Aug 2014 | 4:00 am
    Once you’ve made the leap to “go social” on behalf of your business, one of the next few questions that’s likely to pop into your mind is: How do I let our customers know they can find us on social media? As contradictory as it sounds, many of the ways to let customers know that you can be found online are through offline methods. Here’s a quick rundown of 10 ways you can employ. 10 Ways to Get Customers to Follow your Business on Social Media Proactively reach out to your customers on social media Every major social media platform allows – and, in fact,…
  • Communication: How Do You Keep Your Customers Satisfied?

    KristinZaslavsky
    11 Aug 2014 | 4:00 am
    Growing up in Chicago, it seemed there was a locally owned eatery on every corner. Sure, we had our fair share of chain restaurants as well, but people were accustomed to something that was fresh and different from people following their own recipes. Fast forward a few moves. Our current city is a great place to raise a family, but it is full of chain restaurants. We have struggled to find even locally-owned breakfast joints. So when a new place opened up on the river, just a little mom and pop shop serving ice cream and homemade sandwiches, we headed over. Turns out, they’re great.
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    Ari Herzog's Blog

  • Why I List My Facebook Friends

    Ari Herzog
    18 Aug 2014 | 7:46 am
    Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like. By default, you follow your friends. I am probably in the minority of Facebook users in that I rarely follow my friends. Rather, I unfollow them and add people to lists (and you can see…
  • Robin Williams

    Ari Herzog
    13 Aug 2014 | 2:38 pm
    Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams. One of my favorite scenes is from 1991′s Hook. It invokes our inner child and helps us remember where we came from before growing up got in the way. In memory of Robin and everyone else who die too young, please watch, reflect, and enjoy… Thanks for reading. Please sign up to receive blog…
  • Follow Me, Friend Me, Do Me Wherever

    Ari Herzog
    12 Aug 2014 | 7:54 am
    Looking back at my year-long desire to find order in chaos, here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. It was very hard to be productive when people tweeted about everything. By unfollowing everyone and starting fresh, I can focus on the people who matter most to me right now. I follow less than half of one percent of those who follow me. I also realize I don’t need to follow someone to tweet with them; and people asking me to…
  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
  • How Dare We Take It For Granted

    Ari Herzog
    22 Jul 2014 | 12:56 pm
    We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesRobin WilliamsBut It Is Not Mundane, Meg!Rethinking Blog Comments Again 
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    Oman Collective Intelligence - MPiRe

  • Social media job of the day

    12 Aug 2014 | 10:48 pm
    Zeenah, one of Oman’s biggest, most progressive communication companies, is looking for a Social Media Account Executive.You have passion for social media and are an active user of major networks (Twitter, Facebook, Sabla, YouTube, LinkedIn, Instagram, etc.). You understand social media, its business value and why feeds, promoted posts and Facebook ads are important.You are social by nature, able to converse with fans and build communities online. You take pride in customer service excellence.You are eager to meet and exceed objectives and take on more responsibilities, and able to…
  • Social Celebrities - Sami Al Zadjali

    6 Aug 2014 | 9:35 pm
    Sami is one of those people I’ll never be bored listening to; i met him several times and he's always positive and entertaining. Very successful at all he does as you’ll see from what he has achieved already. He's a sort of jack of all trades. Here is what Sami shared with us:The First Doctor of Pharmacy (Pharm.D) in Oman, First Omani holding a degree in (Social Marketing - Specialist in Emotional Branding), Researcher in Burnout Syndrome (Depression at Work), X-Model, a Fashion Designer & Founder of Razza Fashion, Radio Show Presenter, Social Media Personality & currently…
  • Facebook is down. Call the LAPD

    5 Aug 2014 | 4:58 am
    If you use Facebook you might recall that a few days ago, August 1st, the social media giant was down for a short period of time across the globe, even here in Oman. This is the second time that it happens within a few months.News channels reported the news as a ‘breaking news’ and naturally many people started to panic and some of them called the 911! (I know...hard to believe).The hashtag #facebookdown quickly became the top hashtag worldwide but what entertained people most was this tweet from Burton Brink, a police officer in LA, which was retweeted and favourited several thousand…
  • Dar El Ezz scores 50k+ Facebook fans

    27 Jul 2014 | 9:55 pm
    The recently inaugurated Dar El Ezz dining complex in Nizwa has reached a staggering 50,000+ fans on Facebook in just a few weeks.The page was created on April 17th 2014 and, as publicly stated by one of Dar El Ezz Senior Managers on his personal profile, started ‘going Viral’ even before the complex was inaugurated. Awesome, isn't it? As days went by more and more people became fans of this extraordinary page, in fact, all of you reading are probably fans too. The complex opened its doors to the public on May 15th 2014 and since then the page was only…
  • Queen Elizabeth II photobombs selfie!

    24 Jul 2014 | 8:52 am
    The two Australian hockey players could not believe their eyes when they saw that their selfie taken during the Commonwealth Games in Great Britain was photobombed by Queen Elizabeth II.Photobombing, I just learnt, is when a photograph is spoiled by the unexpected appearance of an unintended subject in the camera's field of view as the picture was taken. Awesome photobombing Her Majesty!
 
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    Arekibo

  • Teens and tech: how digital is shaping their communication habits

    Carmel Doyle
    7 Aug 2014 | 8:35 am
    With a new report claiming that children as young as six in the UK believe they have the same knowledge of communications technology as their 45-year-old counterparts, we take a look at how the new boom of tech-savvy youths are harnessing digital platforms to disrupt the ways in which they use the internet and communicate with others. Firstly, in its latest Communications Market Report published today, UK communications watchdog Ofcom attests that a “millennium generation” of 14-15 year olds in the UK are now the most technology savvy, having been the first generation to reap the rewards…
  • Digital risk officers and security – what to expect in organisations of the future

    Carmel Doyle
    15 Jul 2014 | 5:22 am
    Digital risk officers could be soon coming to an organisation near you, that’s if new analysis from Gartner is to be believed. According to the research and advisory firm, with the rise of digital business innovation, 2015 will be the year that digital risk officers (DRO) will come to the fore in large firms operating in the digital space. Could we be in the midst of a disruption of the traditional security officer role? With companies striving to keep apace with the evolution of all things digital, the Gartner analysis also suggests that more than half of CEOs will have a senior…
  • M&S admits its revamped website has impacted sales – how could this have been avoided?

    Carmel Doyle
    8 Jul 2014 | 9:00 am
    Retailer Marks & Spencer (M&S) has conceded that its new website could be to blame for declining sales of general merchandise over the past three months, following the release of its Trading Results. Could this have been avoided, however, with better strategic planning especially around user experience (UX) and pre-launch usability testing? The multi-channel retailer has posted its latest Trading Statement in which M&S chief executive Marc Bolland admitted that the new M&S.com website, which went live in mid-February of this year, has caused issues. “We have seen a…
  • Facebook: how to lose friends and alienate people … time for a new social media era?

    Carmel Doyle
    2 Jul 2014 | 9:12 am
    Facebook COO Sheryl Sandberg has today apologised on behalf of the social network for the recently revealed ‘emotion manipulation’ study undertaken on the platform in 2012 amongst some 700,000 unsuspecting users. How has the digital world been reacting, and what about some of the latest kids hitting the social media scene … Are we in the midst of an entirely new era for online communication? The Facebook story has been well told by now, following the publication of a study in the PNAS Journal. Here’s a round-up, however. Facebook researchers, led by data scientist Adam…
  • Intranets, employees and digital workplaces: the value of factoring in mobile

    Carmel Doyle
    2 Jul 2014 | 3:53 am
    With companies increasingly recognising the value of ‘personalising’ their intranets, mobile-optimised employee platforms are also starting to catch-on as a means of raising engagement levels, especially as orgnaisations become more diverse, digital and dispersed. That’s according to a new report on intranets, released by the user experience (UX) consulting firm Nielsen Norman Group. The Intranet Portals: UX Design Experience from Real-Life Projects report, an updated fifth edition, is the result of Nielsen Norman’s analysis of intranet portals from 16 organisations spanning…
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    Laurence Borel

  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
  • UK clearing is almost over; a few words of wisdom to future students

    Laurence Borel
    14 Aug 2014 | 12:58 am
    I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on both sides of the academic fence, part lecturer and part research student. When I lecture at my former university down in Kent, I often hear students complaining about the cost of education and the perceived value of studying towards a degree. As someone who went back to university ten years after…
  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
  • #Socialnomics 2014

    Laurence Borel
    13 May 2014 | 4:31 am
    I haven’t seen a social media stats video in a while, and #Socialnomics2014 is pretty cool. Below is a witty review from Rax who originally shared this vid.  Just try not to spot the misplaced / missing apostrophes. #Socialnomics 2014 Video from Erik Qualman on Vimeo.
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    Marketing

  • The Wednesday Update including are your videos actually viewable? Promoting on Facebook and why social media is SMART

    Liam Dowd
    6 Aug 2014 | 4:00 pm
    Précis:  This week's 4 hot happenings from the world of corporate social media Promote on Facebook Brands have spent a huge quantity of resources getting to grips with what social media can do for their corporations. Connecting with consumers via social media marketing is now an established channel. How consumers react after a sale is complete is an interesting area to explore. Related Content:  Facebook Contagion Video Social Media Marketing Part 1: Why does the modern business need video on social media? Women Like to Pin The Wednesday Update including how to become a…
  • How social media is now used in corporations

    David Howell
    6 Aug 2014 | 4:00 pm
    Précis:  How corporations are using the myriad of social media channels available to them has evolved to become an integrated marketing mix How corporations are now using social media has always been a fascinating question to ask over the last four years. Social media gained its entrance into the corporate environment via marketing. However, as social media has evolved, so has its use across many corporate departments. Last year’s study concluded that 90% of companies now use social media as part of their wider marcomms strategy. Related Content:  Corporate Social Media 2014:…
  • Customer Centric Social Media Part 2: Personalisation and interaction

    Tamsin Oxford
    29 Jul 2014 | 4:00 pm
    Précis:  Personalisation has been radically altered in the age of social media and businesses need to adapt The age of social media has dramatically changed the way brands interact with their customers. Social networks offer rich resources of information that can be used to make conversations with consumers personal and attuned to their preferences. Social media is awash with the passions, loves, hates, moods and preferences of a billion lives and corporations are in a unique position to use this data to create personalised customer interactions and create a lifetime of customer…
  • The Wednesday Update including how to become a Pinterest warrior, mobile social engagement, reading the social signals and the anatomy of a tweet

    Liam Dowd
    29 Jul 2014 | 4:00 pm
    Précis:  How to become a Pinterest warrior, mobile social engagement, reading the social signals and the anatomy of a tweet Social signals Related Content:  Pinterest: The Art of Visual Marketing How is the rise of social affecting your SEO? Socially Mobile: Joined up thinking leads the way The Wednesday Update including LinkedIn consumers, what to track across social media, Twitter updates and why millennial think channels are irrelevant. The Rise of the Social Business Image:  Primary Event:  The Corporate Social Media Summit San Francisco 2014 Premium`:  No read…
  • The Corporate Social Media Summit Europe

    Liam Dowd
    29 Jul 2014 | 6:48 am
    Event Duration Event Date:  Tue, 2014-11-18Wed, 2014-11-19 Event URL:  http://events.usefulsocialmedia.com/europe/index.php Event Location:  London History:  5th Annual Number of attendees:  200 Programme URL:  http://events.usefulsocialmedia.com/europe/conference-agenda.php Brochure URL:  http://1.usefulsocialmedia.com/LP=137 Speakers URL:  http://events.usefulsocialmedia.com/europe/conference-speakers.php Purchase Recording URL:  http://events.usefulsocialmedia.com/europe/register.php Event Organiser:  Jack Edgar Event Organiser…
 
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    EduTek n Social Media Advisor

  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
  • Invite Only Domain Registration Service by Google

    EduTek_SocialMedia Consultant
    24 Jun 2014 | 10:37 pm
    Google launches invite only domain registration service in beta. Image source : http://domains.google.com/about/index.html Google is working with website building providers like Shopify, Squarespace, weebly and Wix to enable you to create a beautiful website. For an additional cost, without requiring coding, you can get customizable web templates, e-commerce features and mobile site management. Google offers following features to make your online presence easy. No additional cost for private registration Branded emails Capability to forward domains easily Customizable sub-domains Fast,…
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    Madras Geek

  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
  • How to Save Google maps offline in Android and iOS

    Srivathsan G.K
    21 Jan 2014 | 12:42 am
    This has got to be one of the best hidden features on Google Maps: accessing maps without data – a huge advantage for when you’ve run out of data or you truly are in the middle of nowhere with no sign and in dire need of a map. To access this feature you need the phrase that pays: “OK Maps”. Zoom into the part of the map you most want to save for offline browsing. Tap the search bar and type “OK Maps” (excluding the quotation marks) and tap the search button. Why not just take a screenshot, you might ask. Simple: Google lets you zoom into the saved map for greater detail. This…
  • Control Your Android device from PC with Wondershare MobileGo

    Srivathsan G.K
    18 Nov 2013 | 7:04 am
    Wondershare has always been my favorite company when it comes to Video converters, dowloaders, flash tools etc. From Wondershare, here is an awesome tool to manage everything on your android device (phones and tablets) from your PC. With Wondershare MobileGo for android, you can control everything on your android device from PC. You can backup / restore android files, transfer music / videos / photos from your device or PC. You can install / uninstall apps, transfer contacts, find duplicate contacts, send / reply SMS etc. Wondershare MobileGo for Android is a live safer for digital addicts…
  • Which 2013 Smartphone is the Best for Gaming?

    Srivathsan G.K
    28 Oct 2013 | 12:00 am
    Just a little while ago the answer to that question would have been easier to answer than it is now. Before the latest iPhones were announced the best smartphone for gaming was the Samsung Galaxy 4S, and that included playing multiplayer console quality games, downloaded game apps. There was no comparison, that phone kicked the rest of them into touch, including the iPhone. However the latest high performance iPhone, the iPhone 5S, could be a game changer. Let’s take a look. First the downside, if you want to buy a top spec iPhone 5S with 64 GB of memory without a contract it will cost you…
  • Create Short Animated Gif on Google+ with Auto Awesome Tool

    Srivathsan G.K
    10 Sep 2013 | 7:25 am
    Google+ has added a new feature called Auto Awesome which automatically creates new photos that you’ve already added. From the series of photos which you’ve added, it automatically makes a short animated gifs from bursts of related pictures. Auto Awesome tool creates motion photos from the photos that you’ve uploaded. Auto Awesome can merge your pictures into HDR (high dynamic range), panoramic shot, animated gifs and more. For example: if you upload series of photos in different exposure, it merges them into one HDR image. If you upload series of landscape photos with some overlapping,…
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    Plum Deluxe

  • Perfecting the Low Profile Exit: How to Leave a Party Politely

    Janice Bear
    21 Aug 2014 | 4:00 am
    To flee or not to flee: the question of how to leave a party. Until recently I had no idea there even was a question about leaving parties. As in: what is the most polite way to break away? For some, myself included, no civilized guest leaves without a “thank-you-so-much” and “goodbye.” Others view the farewell ritual as an interruption in everyone else’s fun and believe polite guests should slip away in silence. You may have heard the latter referred to as an “Irish Goodbye,” the “French Exit,” or the “Dutch Leave.” But those have a xenophobic ring to them. The more…
  • Elegant Eggplant Rollups Recipe

    Andy Hayes
    20 Aug 2014 | 1:41 am
    Eggplant is one of those recipes that I’d like to use often, and yet, whenever I decide to prepare it, all I can think of is eggplant Parmesan. How unsatisfying. Just this past weekend I was eating an Egyptian sandwich (to clarify, a sandwich from an Egyptian food cart here in Portland), and noticed inside between the falafel and hummus was the most delicious slice of freshly grilled eggplant. Though I’m a huge fan of grilling just about every other vegetable, I never thought about grilled eggplant. After some research, I found a great way to give it an easy upgrade, perfect for…
  • Deluxe Watermelon Salad Recipe

    Andy Hayes
    18 Aug 2014 | 7:39 pm
    There are few fruits I lust after more than a fresh summer watermelon. I just cannot get enough. You can use the whole watermelon and I even drink it by putting it in my spa water. Today I want to highlight my favorite summer delight: deluxe watermelon salad. My version has feta and strawberries, along with a few variations you might want to try. It’s perfect for a dinner party or just a snack/treat for yourself – and it’s easy, so easy. Deluxe Watermelon Salad Ingredients: 1/2 seedless watermelon, cubed or balled 4 oz feta cheese, cubed or crumbled 1/2 lb strawberries,…
  • Does letting wine breathe make a difference?

    Andy Hayes
    14 Aug 2014 | 1:00 am
    As some point in your wine imbibing experience, you’ve no doubt been introduced to the concept of letting wine breathe. It’s not such a foreign concept, considering that wine is produced from grapes, which are living things grown from the earth. But, in the rush to prepare for a dinner party or if you’re arriving home and need a glass of wine RIGHT NOW, is it worth giving those bottles some time to “breathe?” And if so, how long? Good questions, my friend. The Science and History Behind Wine Breathing In my research on wine, almost everyone supports the idea of…
  • Everyday Tea Ceremony: Bringing Mindfulness to Daily Moments

    Carrie Keplinger
    13 Aug 2014 | 4:00 am
    Mindfulness has been defined as an intentional and non-judgmental focus of one’s attention on the emotions, thoughts, and sensations occurring in the present moment. In other words, it’s a clearing away of distractions so you can refresh yourself both physically and mentally. It can be a huge de-stressor for those who have daily struggles with anxiety or focus, or for the busy person who simply wants to learn to pay more attention to the world around them. With this in mind, I attended a tea ceremony class taught by Morgan Beard at the Shofuso Japanese House and Garden in…
 
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    smcdallas.org

  • Foursquare’s New Split Personality: Growth or Game Over?

    Laurie Shook
    18 Aug 2014 | 10:53 pm
    Three years ago, consumers and financial analysts were up in arms when Netflix announced plans to split itself into two separate companies: Netflix, which would focus solely on internet streaming, and Qwikster, which would focus on the original mainstay DVD mail delivery business. Consumers hated the split because it divided the user experience and increased prices 60% for users of both formats. The ensuing melee drove the stock price down and destroyed 50% of its market capitalization. Foursquare recently split itself into two applications: Swarm, which will support check-ins, and…
  • B2B Marketing and the Content Crisis

    Kay Byfield
    11 Aug 2014 | 11:20 pm
    Inbound marketing has taught us is that publishing and sharing great content is essential for building awareness and driving leads. The accepted notion in B2B content marketing today is that I need to publish more content if I want to build more demand. As the number of print publications declined, the rise of corporate newsrooms began offering promising new careers for numerous former journalists who joined the marketing ranks. Now corporate marketers have weekly editorial meetings, content calendars and headline brainstorming sessions to help improve the content engine. The rigor of this…
  • 3 Questions to Ask When Hiring a Social Media Assistant

    Kay Byfield
    4 Aug 2014 | 10:24 pm
    We all know the value of being on social media and promoting our companies online to a large audience, but that takes time. Because you’re busy running your business, you don’t always have time to schedule posts and updates on social media. If you’re thinking of hiring an assistant to help keep your social accounts up and running, here are a few things you need to know, to ensure a successful hire. What Does a Social Media Assistant Do? Before hiring a social media assistant to help manage your brand’s social outreach, it’s important to understand what their job description entails.
  • State of Search in 2014

    Kay Byfield
    28 Jul 2014 | 11:15 pm
    Change has always been a constant in the world, but its pace is speeding up. Nowhere is this more evident than in the online world of websites and social media, especially when it comes to Search Engine Optimization. In the past three years, Google has: Updated three major search engine algorithms Introduced Local Carousel Begun to include social media as part of the Google algorithm Increased personalization for searches Changed the amount of keyword data available to website owners As an SEO company, Globe Runner has kept on top of all of these changes affecting the state of search. If your…
  • Content Curation: An Essential Ingredient for Online Business Success

    Kay Byfield
    21 Jul 2014 | 10:42 pm
    Attendees at SMC Dallas’ July 17 meeting were treated to a practical presentation about the why and how of online content curation by Jerod Morris, director of content at Copyblogger.com.  He took any mystery out of the term “content curation,” boiling it down to the concept of “collecting and distilling ideas and content for yourself and audiences.” He acknowledged that the concept of content curation isn’t new; you just have to turn to any library or museum, the Bible, early American newspaper or other repository of news and information.  More recent digital examples include…
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    JungleG Blog

  • Is There a Future for Hybrid Apps?

    Jorge Escobar
    31 Jul 2014 | 9:21 am
    There’s been a long standing debate in the past few months on the feasability of developing mobile applications using HTML5, JavaScript and CSS. Facebook’s founder went as far as partly blaming their initial hybrid approach as the reason they had failed in their mobile strategy. “I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native,” he admitted, acknowledging his company’s difficulties in piecing together a coherent mobile strategy. Today Basecamp announced on their blog the release of their new iPad app, which follows a…
  • Why Use a Static Site Generator Instead of a Blogging Platform

    Jorge Escobar
    28 Jul 2014 | 9:21 am
    When I started using Wordpress, I thought it was an awesome solution for blogging. It was easy to install and seemed like by just using plugins, you could augment your blog with a lot of features easily. That was until I got hacked not only once, but twice. Wordpress and any other database-backed Content Management System suffers from the same security vulnerability: you store the content behind an authorization scheme. There are ways to prevent this (and I even wrote a blog post about it in the previous incarnation of my blog), but the complexity of keeping up to date with all the…
  • My Blog Reboot

    Jorge Escobar
    10 Jun 2014 | 1:54 pm
    For the third time in its history I’ve decided to relaunch my blog. This time around, I have a new approach that I think will allow me to work on it on a consistent basis. After all this time, I still firmly believe it’s important that we have independent voices and not let the major blog portals own all the conversation. Blogging is important for me I’ve felt the need to blog for a long time. There are many excuses to not blog — dozens of more urgent things, work, family obligations. And yet, it’s an important acitivity that allows me to look back…
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    Kommein

  • On Looking for Work When You’re “Old”

    Deb Ng
    21 Aug 2014 | 6:07 am
    I landed my first “real” job as receptionist at a publishing company when I was 20 years old. That job got my foot in the door and led me to where I am today. I learned everything I knew about writing, creativity, and professionalism from the people I worked with for the 15 years that I remained in publishing. I didn’t like working in publishing very much, but I did enjoy the opportunities to learn, work with a team, and be creative. The thing is, I feel creatively as young now as I did back then. If that’s even a thing. I know I’m not in my 20′s but my…
  • Here’s What’s Wrong With Freelancing Today

    Deb Ng
    2 May 2014 | 4:41 pm
    In the 15 years I’ve been freelancing, not much has changed. Clients are paying crap, and writers are taking that crap and writing crap in return. It’s a vicious cycle. Here’s some of what’s wrong with freelancing today. The Pays But Not With Cash Client “Like any startup we have no funding yet, but there may be a few Amazon or Starbuck’s gift cards in it for you, especially if you bring some friends on board to read and comment on your work. When we do get funding we will definitely need great writers/editors.” So I checked with my mortgage company…
  • The Argument for Keeping Those Blog Comments Open

    Deb Ng
    3 Apr 2014 | 7:17 am
    “The comments are what differentiates a blog from a website, ” they told us. “Engage!” they said. “It’s about building community…” …And engage we did. Ever since I published my first blog post in the late 90′s, I lived for the interaction. It was the spirit of community that really made it all worthwhile. I’m a chatter. I like to talk to people. So when people I didn’t even know became regulars -first on my humor blog, then on my freelance writing blog – it was a great rush and a truly valuable experience. I can…
  • Are You the Real Deal?

    Deb Ng
    5 Feb 2014 | 6:57 am
    In the mid-90′s I had the opportunity to work on a marketing campaign with a famous rock star. After several long phone calls, I realized he was a personae, not a person. He was flashy, he was a showman, and he was a shrewd businessman, but he was mostly flash. What he showed me and the rest of the world is not the person he really is. To me, he was not the real deal. I’ve been thinking about this a lot lately because it’s so easy to be dazzled by what isn’t really real. I love this online world we’re in. I love being part of a community and interacting with so…
  • The Myth of the Multitask

    Deb Ng
    14 Jan 2014 | 3:30 am
    I’m a sit down and focus on one project at a time kind of girl.  It’s not easy when so many social channels, websites, and offline distractions are calling, but it’s how I roll. When  I’m asked by a potential client if I can multitask, I tell them, “no.” However, that isn’t to say I don’t get the jobs done. I just prefer not to do everything I need to do at the same time. I think we’re supposed to believe that multitasking and having several tasks to do are the same thing, but they’re not. Every job, whether it’s…
 
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    The @Steveology Blog

  • Creating Strong Social Brands for CxOs

    Steve Farnsworth
    20 Aug 2014 | 12:41 pm
    A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. It doesn’t matter whether you’re looking at the personal brand of a CEO, CMO, CFO, or the brand of a midsized company, whether you’re selling directly to customers or distributors, it’s still just a matter of how you are perceived. As my mentor used to tell me ad nauseam, perception is reality. She meant that the reality will impact you in very real ways. If you or your company is unknown – if you don’t…
  • Telling Your Brand’s Story Using Social Media

    Steve Farnsworth
    6 Aug 2014 | 4:56 am
    Can Midsized Business Tell Their Brand Story Using Social Media? Looking at the Dog’s Breakfast that makes up the majority posts, updates, or tweets for B2B and midsized companies you might be inclined to answer, “No, you can’t.” However, you can if you talk about the real humans behind the brand. Large companies are slow to change. This is why small and mid-sized companies have an advantage over their bigger competitors. They can use their agility to great ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ Well that’s really the important part, Janet Fouts told…
  • Why Are So Many Midsized Businesses Trashing Their Brand On Social Media?

    Steve Farnsworth
    4 Aug 2014 | 12:12 pm
    Last Saturday I was sitting in Trad’r Sam, a dilapidated by well-loved tiki bar in San Francisco’s Outer Richmond district, waiting for a friend. Lost in reading I was startled by a disheveled man yelling, “Forty-two.” Caught off guard I broke the cardinal rule when dealing with crazy; I briefly looked up from my reading…Drats. I made eye contact. Immediately I started reading again while doing my best “You can’t see me” imitation. It didn’t work. “Forty-two. See. What’d I say? Why can’t they? I told you. What’s this? Then there was…
  • What Is New PR And Social Communications?

    Steve Farnsworth
    9 Jul 2014 | 4:32 am
    How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations, said digital communications author Gini Dietrich in our recent interview*. But you could pretty much do your job the same way. Nothing really changed. And in 2007, this thing called Twitter came out and about a year later, Facebook opened up to businesses and suddenly the social web was like, “Woo, here we are.” ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ We had a new way to…
  • Rethinking B2B Marketing In The Customer’s Context (Report)

    Steve Farnsworth
    1 Jul 2014 | 4:41 am
    Is Your Marketing Strategy Aligned To The Customer Life Cycle? If you are a CMO at a B2B company you better be asking that question. The good news if you are a midsized company, you have an advantage over your bigger marketing war chest brothers and sisters at enterprise companies. A CMO at a midsized company can effective a course correction, but large companies trundle along under the weight of their inertia. Where should you start? Have you asked yourself, How are we adapting to our customers’ changing behavior? Sheryl Pattek, along with David M. Cooperstein and Alexandra Hayes asked…
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    Jeffbullas's Blog

  • The 6 Step Social Media Marketing Strategy Plan for Your Business

    Gina Smith
    20 Aug 2014 | 2:00 pm
    Social media is more than just a fun way to engage and communicate with friends.  It can be an extremely powerful business marketing tool if strategically implemented.  A common mistake businesses make is failing to develop a formal social media plan.  Having a plan for social media is just as important as it is any marketing strategy.  A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media. A social media marketing plan includes many of the same elements of a traditional marketing plan.  Research into target markets…
  • The 6 Critical Types of Social Media Comments You Must Plan For

    Toby Jenkins
    19 Aug 2014 | 1:37 pm
    ‘He’s been taken in for questioning by the police.’ Woh! This was the outcome of a comment on Facebook that had been posted less than 24 hours before. A straightforward Facebook update generated a string of friendly banter — until one, very nasty comment. It was violent and sexually explicit. The person monitoring the page immediately took a screenshot then hid the comment, the user was blocked and the issue escalated to the relevant parties including legal advisors. They then notified the police, who responded accordingly. This was one of those very rare occurrences, but we were…
  • Is it Time to Forget Free Social Media Marketing?

    Jeff Bullas
    17 Aug 2014 | 3:15 pm
    Is the social media free lunch over? When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for free. There was little social media advertising available and it was usually not an easy task and not self service. Brands started building tribes, followers and likes. Brands focused on growing “likes” on Facebook. This allowed them to reach their customer for free without paying for a TV campaign, newspaper ad or radio advertising. The other attractive aspect of social media was that it also had global reach. Never…
  • The Simple 6 Step Checklist for Analyzing Your Competition on the Web

    Vibhu Satpaul
    14 Aug 2014 | 2:30 pm
    The cool calculation of your competitors weaknesses is easier than ever on a social web. Had Zuckerberg ignored areas that he felt MySpace guys were doing wrong, or had Twitter founders relinquished the idea of creating ‘the SMS of the internet’, the World Wide Web as we know it might have been very different. So many successful players in the internet marketing fold reflect the growing importance of competitive marketing analysis. What this information reveals to win on the web has become more crucial than ever. Healthy competition and rivalry is fast growing into an essential fabric…
  • 6 Reasons Experts Include Case Studies in Their Blog Posts

    Lewis Crutch
    12 Aug 2014 | 2:28 pm
    One of the most popular terms used in the world of content marketing is the phrase “evergreen content.” People get all excited about evergreen content because you only need to put in the work once and you reap the rewards over and over and over again for months if not years to come. Evergreen content keeps on giving, mainly because it is not time sensitive and is going to always be ‘in-date’ regardless of current trends. This is exciting because producing good content takes time. The problem of course with evergreen content is the time is takes to come up with a concept for your blog…
 
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    Shiraz@ShirazDatta.Com

  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    20 Aug 2014 | 5:50 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
  • The Evolution of Marketing Data [Infographic]

    12 Aug 2014 | 2:50 pm
    Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that. The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all…
  • Data Driven Marketing

    30 Jul 2014 | 9:23 am
    This info graphic based on a recent survey conduct with almost 1000 digital marketer and analysts by folks at Econsultancy provides a great insight into the importance of data in the entire whelm of marketing paradigm. This while advocates the fact that in any organization which is serious about marketing in this data age needs to elevate up on how they use or rather utilize their data to make the marketing decision. Further, the importance of data and its ability to understand and further base marketing decision and/or investment dollar base on deeper data analysis is not only good to have…
  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    8 Jul 2014 | 11:54 am
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • What We Can Learn from Union Street Guest House’s Online Crisis

    Debbie Miller
    21 Aug 2014 | 5:45 am
    A couple weeks ago, Union Street Guest House (USGH), a hotel in Hudson, New York, went viral for claims that it was fining guests who leave bad reviews. The situation quickly spread among various business publications as well as social media. “Union Street Guest House went viral for all the wrong reasons,” Chris Wagoner, USGH … Continue Reading What We Can Learn from Union Street Guest House’s Online Crisis by Debbie Miller -Maximize Social Business                   Related…
  • China’s Response to Vine: Wanpai and Weishi

    Miguel Roberg
    20 Aug 2014 | 5:45 am
    The internet industry in China is one of the most competitive in the world. So, it is no surprise that the video sharing app arena is becoming crowded. The two most popular Vine clones in China are Wanpai and Weishi. Both apps are backed by major internet giants. Wanpai was developed by the creators of … Continue Reading China’s Response to Vine: Wanpai and Weishi by Miguel Roberg -Maximize Social Business                   Related StoriesPros & Cons of Running Social Media Geared Towards…
  • 5 Social Hiring Hints for Busy Managers

    Laurianne Laval
    19 Aug 2014 | 5:45 am
      Need to hire someone, but your recruitment request is buried in a stack in HR department? It’s time to take the hiring into your own hands. This may be time consuming work if you are following the same path as your HR department. It takes an average of 29 days to fill an open position … Continue Reading 5 Social Hiring Hints for Busy Managers by Laurianne Laval -Maximize Social Business                   Related StoriesUsing Social Media to Recruit New College GradsLooking For Talent? Why…
  • 22 Best Social Media Books of 2013 & 2014 Back to School Reading List

    Neal Schaffer
    19 Aug 2014 | 3:45 am
    It’s back to school time! As we enter the 2014-15 school year, regardless of our social media strategy, it’s time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. While blog posts are everywhere, there’s a lot of priceless content in books that … Continue Reading 22 Best Social Media Books of 2013 & 2014 Back to School Reading List by Neal Schaffer -Maximize Social Business                    
  • Blogging Strengthens Social Media Influence

    Raymond Morin
    18 Aug 2014 | 5:45 am
    Standing out from the crowd and asserting authority When I explain to my clients that they need to start creating original content and regularly publish a blog, I usually encounter a lot of resistance. All excuses were valid, starting with the lack of time and resources in-house. After all, entrepreneurs and professionals weren’t hired to spend their time … Continue Reading Blogging Strengthens Social Media Influence by Raymond Morin -Maximize Social Business                   Related…
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    Social Media DDS

  • Walking the Walk: Social Media From the Ground Up

    SocialMediaDDS
    11 Aug 2014 | 5:00 am
      You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed. Lately, I’ve been walking the walk. […]
  • Decluttering Your Social Media Life

    SocialMediaDDS
    4 Aug 2014 | 5:00 am
      Every once in awhile, I switch into high gear in an effort to declutter my life.  I’m in that “Decluttering Mode” right now.  This urge to declutter takes me from my personal life right through my business social media life.   Decluttering can be so cathartic! At home, decluttering is easy.  Clean out closets, organize drawers, […]
  • Social Media Etiquette: Check Your Snark at the Door

    SocialMediaDDS
    28 Jul 2014 | 5:00 am
      One of my favorite things to do in real life and online is to observe.  You can learn so much by just watching and listening.   People can be so interesting. That said, though fascinating and interesting, people can also be rude.  Filterless. Bullies.  And, it seems as though the perceived safety of online […]
  • When Is a Muse Not Amusing?

    SocialMediaDDS
    14 Jul 2014 | 5:00 am
        When its not around! You know and I know that any good online presence requires fresh content and engagement.  So, for me, the engagement part is pretty straight forward and easy.  It’s the fresh content on a regular basis that gets me.  You see, I’ve got this really awesome muse that inspires me […]
  • Logo Design Tips from an Expert

    SocialMediaDDS
    7 Jul 2014 | 5:00 am
      I’m one of those people who’s creativity is inspired by other’s ideas and creativity.  In other words, I rely on the creativity gifts of others for direction in “my” ideas.  I am eternally grateful to the many people who share their gifts with me. Recently, I was working on my husband’s soon-to-be launched home […]
 
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    Joshua Swodeck

  • A Brand’s Narrative

    swodeck
    30 Jul 2014 | 9:46 am
    Consumers are actively seeking out brands who tell stories. They want to believe in and be a part of something bigger than the brand. Here are some stats that illustrate the difference in traditional advertising vs. storytelling – from a consumer’s point of view. Infographic from PlayNetwork
  • Common Sense

    swodeck
    30 Jun 2014 | 8:04 am
    Sometimes common sense is required.
  • To Blog or Not to Blog

    swodeck
    6 Jun 2014 | 10:14 am
    The saying “Content is King” in marketing is more true than most would like to admit. But have we considered that the content we write actually makes us better. Pausing to conceptualize and effectively communicate a thought in two or three paragraphs pushes our intellect and our depth of understanding concerning ourselves and our brand. And for the most part…it’s free!
  • What is Value?

    swodeck
    30 Apr 2014 | 11:07 am
    I often point out to clients that value is not just about money. It’s about necessity. It’s about urgency. It’s about happiness. We all value different things. I remember when I was a child, growing up in a lower-income neighborhood of Miami, learning this lesson. Many of my friends, whose family were on government assistance and struggling to make ends meet, had many of the so called “luxuries” my family could never imagine providing. New Jordans, gold chains, Cadillacs, big TVs, and more. The issue for many of these families was not whether or not they could…
  • Advice to My 18 Year Old Self

    swodeck
    6 Mar 2014 | 4:01 pm
    Asymmetrical Press released a book called “Advice to My 18 Year Old Self.” Branding is not a logo. Branding is who you are and where you’re going. Who I am has not changed significantly over the years as much as my comfort with who I am has. At 40, I give myself significantly more permission to be myself than I did 22 years ago. I have become more confident in the brand that is me. This same concept applies to artists, businesses and products. Here’s my letter to me, at 18. Dear Joshua: You are smart and see things differently. Stop worrying that people don’t think…
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    blog

  • Using social data in the travel industry: An interview with eDreams ODIGEO

    Emilie Rose
    20 Aug 2014 | 10:04 am
    Europe's eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. We recently had the chance to sit down with Amaryllis Liampoti, Group Head of SEO at ODIGEO Barcelona, to learn how their team is gathering, analyzing, and leveraging user-generated content to improve their business. What sort of data are you able to glean from reviews? The data we collect using Bazaarvoice reviews has allowed us to publish creative content studies based on our customer's opinions. Two examples are our…
  • Digital MacGyvers: Smart brands are creative with their resources

    Lisa Pearson
    1 Aug 2014 | 11:27 am
    Creativity allows us to transcend the physical limitations of life, art, and beauty. It can also help us to challenge traditional notions of business and business resources. Here are a few creative examples of utilizing business resources to increase revenue. Are you using your resources creatively to maximize results for your company? Apply your current efforts in innovative ways to make your initial investment pay dividends. Lingerie Startup Uses Big Data to Engineer the World’s Best Bra By Issie Lapowsky for Wired Michelle Lam, founder and CEO of True&Co, is using big data to create…
  • Blue Ocean strategy and the ethos of artificial scarcity

    Brent Robinson
    31 Jul 2014 | 9:45 am
    There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If I am being honest, though, I should say I play a ton of video games. Naturally, I was so elated when Sony unveiled their new video game console last year, the Playstation 4, I bought it the day it was released. I was just as excited when the Nintendo Wii came out a few…
  • Encouraging social sharing

    Cat Nunnery
    23 Jul 2014 | 9:19 am
    Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand and products leads to more brand awareness as friends and followers view the content. Well-crafted campaigns feature two-way interaction between the brand and consumers, which fosters engagement and brand loyalty. A higher quantity of brand mentions…
  • New stats: December holiday shoppers rely heavily on reviews, mobile

    Tara DeMarco
    18 Jul 2014 | 8:36 am
    It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example, understand which of those Xbox accessories her gamer son will like best – by letting her read opinions from other gamers like him. Just how large is the spike in review usage during the holiday season? In 2013, review pageviews for the…
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    Social Strand Media

  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
  • Do Your Blog Headlines Make People Click?

    Tracy Sestili
    11 May 2014 | 6:06 pm
    The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good questions. Let’s answer them. Why 8 words or fewer? Well, there’s no definitive answer in the APA…
 
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    Building Social Bridges

  • 5 Tips for Building Meaningful Relationships with Influencers

    Ekaterina Walter
    5 Aug 2014 | 1:00 am
    On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence marketing as a lead generation and customer acquisition tactic and 74% of global marketers reporting they will use influence marketing as part of their marketing strategy in the next 12 months. But not every company is sold on…
  • The Best and Worst of the World Cup Social Engagement

    Ekaterina Walter
    2 Aug 2014 | 2:20 pm
    New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were 245 million interactions), while on Twitter a record 618,725 tweets were sent in a single minute as Germany won the game. With this many users glued to their (multiple) screens, it’s no wonder that brands were doing their utmost to engage soccer fans. Some brands scored… others were relegated to the bench for their…
  • In Business Your Reputation Is The Only Currency That Matters

    Ekaterina Walter
    29 Jul 2014 | 2:00 am
    “Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based on your reputation. And reputation is shaped by your character and your actions. Everything you do or say in life, regardless of your occupation or goals, directly contributes to people’s perception of you: who you are as a person and as a leader. “If I take care of my character, my reputation will take care of me.” –…
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    Sazbean

  • Data Visualization: the Way of the Future, or Just a Trend?

    Guest Post
    20 Aug 2014 | 6:00 am
    With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedbackto determine what products customers want, and better understanding customers’ opinions on current products and services. Data visualizations are especially…
  • 4 Ways Your Marketing Fails

    Sarah Worsham
    14 Aug 2014 | 6:00 am
    Trier (Photo credit: sazbean) Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Unfortunately, a lot of marketing out there fails at even that… 1. Customers Can’t Tell What You Do Sometimes people think they need to use big phrases and keywords in their marketing and they forget to speak to who is important: people. If someone visits your website, or walks past…
  • Find the Funding You Need to Market Your Business

    Guest Post
    29 Jul 2014 | 7:37 am
    The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. That figure could be split between brand development efforts such as creating content for websites and blogs and the costs of marketing campaigns, advertising and events. However, that percentage assumes a business has margins of 10 to 12 percent after other expenses have been covered. It’s tempting to think you don’t need marketing if your business is strapped for cash. But remember, marketing is an investment in your future sales, and…
  • 3 Tips for the Best Use of Video in Mobile Marketing

    Guest Post
    22 Jul 2014 | 6:00 am
    Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. It also found that the average American consumer spends 60 hours per week perusing content across all devices. Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. But marketing campaigns containing only a talking head and still pictures are missing the boat. Neil Fleming, the New Zealand professor best…
  • 5 Tips for Better Twitter Advertising

    Sarah Worsham
    15 Jul 2014 | 6:00 am
    (Photo credit: Wikipedia) Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. If your goal is to boost traffic to your website (or to particular pages on your…
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    SociableBlog

  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
  • Why Your Business Might Still Be Better Off Using Microsoft Products in 2014

    Roxanne
    27 May 2014 | 4:32 am
    In the past two years I have focused a lot on Startups Consulting, Strategy planning, Implementation: everything from A to Z, from bottom to top. And one of the things I noticed among young newborn companies is this lack of trust in using Microsoft products. Yes, as a startup you might be tempted to use all the free products and tools out there, there’s no argue about that. Still, I want to ask you how far are you willing to invest in your company in order to make it successful? How far are you willing to go, to what extremes? This article will not target the free tools and products out…
 
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    Lone Wolf Media

  • The best ways to Employ Roof covering Solutions

    admin
    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Financial Social Media

  • The Truth About Social Media and Financial Advisors

    Guest
    19 Aug 2014 | 11:03 am
    By Joe Simonds. The three big questions that I continue to hear in regards to social media and financial advisors seem to fall along these lines… How often should I post to my social media accounts? How hard should I be selling myself on social media? What does it take to see a positive ROI with social media? I will do my best to answer these questions below. 1. How often should I post to my social media accounts? After a few really awesome live Google Hangouts with the social media Maven Amy McIwain of Financial Social Media where Amy and I talked about all of the different social…
  • Back To Basics: Best Practices for Advisors on Facebook

    Amy McIlwain
    14 Aug 2014 | 1:13 pm
    As you may know, we are taking the month of August to get back to the basics. Last week we went over how to begin building your targeted audiences on Facebook, LinkedIn and Twitter with your current clients and ideal prospects. This week will will be talking Facebook. Now that you have created a Facebook Profile and Fan Page, and have established a small, but targeted audience. It’s time to start connecting. Facebook is the largest social network with over 1.3 billion users active monthly. But what about your target audience? Studies have found that 57% of all American adults use Facebook,…
  • Why it’s Essential to Update Your Web Browser – Part 1

    Advisor Websites
    12 Aug 2014 | 12:00 pm
    Let’s be honest, how often are you on the Internet? Once a week? maybe once a day? Perhaps even a few times a day? If you’re anything like me, you’re on it the entire day. Now let me just clarify before we starting jumping to conclusions. I’m not on Facebook or doing online shopping all day (and I sure hope you’re not either!). My job as a web developer requires me to work on the Internet and do testing on multiple browsers through-out the day. Between my colleagues and I, a large part of our days are also spent researching the latest technologies and learning how we can improve the…
  • How to Build Your Firm’s Facebook, Twitter & LinkedIn Audiences From Scratch

    Amy McIlwain
    7 Aug 2014 | 2:02 pm
      It’s that time of year again. The school year is just around the corner and everywhere you look you see ‘Back To School’ specials and sales, so that kids everywhere can start the year with a fresh, new look!  So we thought, why not jump on the bandwagon. We wanted to take this time to go back to the basics of social media marketing so that you can start the season out fresh as well! If you have not taken the time to build out your company’s social media networks, now is the time! A strong foundation to your social platforms can make all the difference. Now…
  • Tips on How to Successfully Prepare for a FINRA or SEC exam

    Guest
    5 Aug 2014 | 9:42 am
    For financial services firms, the production of electronic communications records and evidence of message supervision is a big part of FINRA and SEC examinations. However, there’s confusion about preparation. How do you begin? What types of electronic messages need to be saved for review? What communications policies will regulators want to see? Will you need help from external resources to manage the actual exam process? Also, many firms can’t always predict when they’ll be examined. They may know the general timing of reviews, but it’s difficult to foretell when regulators will…
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    Digital Royalty

  • Snapchat: The Social Houdini

    Meredith McCaskill
    20 Aug 2014 | 3:31 pm
    Post by @MereMcCaskill I’m just gonna say it. Snapchat is God’s gift to social media. 27 million users, including mega brands, have taken to Snapchat – the social Houdini. Ten seconds is all users and brands are given to convey a message, and apparently that’s all that’s needed. Snapchat reports that 500 million snaps are being exchanged daily. Many social marketers are still trying to convince their bosses of why they need to be on more “traditional” social media platforms like Facebook and Twitter. Then here comes Snapchat… Dominated by 13-17 year olds who arguably have no…
  • Who are you online?

    Amy Jo
    15 Aug 2014 | 9:20 am
    We all have a personal brand. You, your mom, your 10 year old cousin, and yes, even your 90 year old grandma. So what does your personal brand look like online? Time to find out, and use it to your benefit. In this class, we’ll walk you through how to establish and develop your personal brand using social communication tools. You’ll discover how to identify your value offering and content strategy, as well as create a strong presence on your favorite social platforms like Twitter, Facebook, Instagram, LinkedIn, and Pinterest. We’ve also got some rockstar case studies from some…
  • Four reasons why the ALS ice bucket challenge is dominating social

    John Schumacher
    13 Aug 2014 | 1:48 pm
    Unless you’ve been living under a rock for the past few weeks, you’ve probably seen the ALS Ice Bucket Challenge popping up on your social feeds. You may have even participated. The challenge involves a 24-hour window in which the participant is required to dump an ice cold bucket of water of their head or donate (typically $100) to ALS, also known as Lou Gehrigs’s disease. Participants are then asked to challenge three friends to do the same. Earlier versions of the meme trace back to June 22 when motocross athlete Jeremy McGrath posted a video to Instagram challenging Vanilla Ice…
  • The Future of Retail

    Alana Golob
    12 Aug 2014 | 11:20 am
    Post by @AlanaGolob $71.2 billion was the US retail e-commerce sales for the first quarter of 2014. This was a 2.8% increase from the fourth quarter in 2013. US mobile commerce also grew by 63% year over year to 34.2 billion in 2013 (The Census Bureau of the Department of Commerce).  The above stats prove that consumers are spending a lot more time browsing their favorite stores from the comfort of their home and better yet on their mobile phone. This isn’t exactly surprising or new news to anyone, but what is surprising that exclusively online stores are shifting to a brick & mortar…
  • Shifting to Digital Ad Spending

    Eric Petersen
    11 Aug 2014 | 4:05 pm
    Post by @espetersen I recently read an article in the New York Times about MegaRed, a krill oil company (expensive version of fish oil) that spent a day and a half with Facebook ad strategists coming up with ideas to get their product in front of the right audience on their network.  The story revolves around one of their marketing executives who’s a skeptic of the platform and the price, proclaiming at one point that he could go to TV for a 1/4 of what it would cost him on Facebook. As I continued to read, it hit home that this mindset is not new; it is something that exists in a…
 
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    Roy Morejon

  • ESPN adds Tilt’s Crowdfunding Technology to it’s Fantasy Football App

    Roy
    7 Aug 2014 | 10:35 am
    ESPN has launched a new feature to integrate open source crowdfunding technology called Tilt open for group payments allowing fantasy football players to pay their dues and fees for their online leagues directly through the sports network’s Fantasy Football Web and mobile apps. In a Wall Street Journal Interview, Tilt CEO James Beshara told Venture Capital Dispatch his company will never move away from its crowdfunding roots and will always offer some open source, free-to-use version of its technology. “We’re thrilled to be collaborating ESPN on this tool because so many of us at Tilt…
  • The State of Global Crowdfunding

    Roy
    20 May 2014 | 5:50 am
    Global Crowdfunding is already an established, multi-billion-dollar industry and is growing fast. Faster than any of us expected. It is already providing a new eFunding escalator independent of, yet interconnected with, traditional funding sources supporting startups and business growth and creating jobs. As Dr. Joe Cox, the Principle Investigator of Crowdfunding at the University of Portsmouth UK, has put it “This report is truly the first of it’s kind and offers a hugely valuable insight into the emerging patterns and trends of global Crowdfunding activity”. So far we have…
  • How Running a Startup Has Changed in the Past 5 Years [INFORGRAPHIC]

    Roy
    18 Jun 2013 | 3:47 am
    When I started my first marketing company in 2007, social media was just beginning to catch on as a viable communication channel for marketing to consumers and businesses alike. After successfully selling that company in 2011 and starting a new digital marketing agency later that year, the online landscape has changed significantly for small business owners. Email marketing company Constant Contact recently surveyed small business owners and asked how running a small business today, differs from just 5 years ago. Need a refresher on what was happening 5 years ago? Top Political Event: Barack…
  • How To Make Mobile Marketing More Personalized

    Roy
    6 May 2013 | 4:19 pm
    Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of…
  • Holiday Shopping Goes Digital

    Roy
    24 Nov 2012 | 11:51 am
    Online shopping will break more records in 2012. E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. The infographic below shows online shopping predictions for Black Friday and Cyber Monday. Thanksgiving Day Weekend Shopping 226 million consumers visited stores and shopped online, up from 212 million in 2012. The average shopper spent $398.62 In 2011 52.4 billion was spent, an increase of 16% from 2010 when 45 billion was spent shopping. Black Friday Shoppers made 9.8% of their online purchases…
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    BarnRaisers

  • 8 guidelines for great data visualization (with examples)

    Rob Petersen
    17 Aug 2014 | 5:28 am
        91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA) 40%-60% annual growth increase is occurring in the volume of data available every year; in media intensive sectors and financial services, the increase is 120% (source: Fathom) The facts indicate company leaders believe understanding data is a critical component to business growth. And more of it is coming at us in ever increasing rates.
  • 10 lessons on Walmart’s social media strategy for any business

    Rob Petersen
    10 Aug 2014 | 11:59 am
        Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page) 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles) 33,000+ Followers on Pinterest 20 bloggers called “Walmart Moms”. Why? What does Walmart know that the rest of us can learn? Here are 10 lessons on Walmart’s social media strategy for every business. START WITH A GOAL:…
  • 12 experts tell if Native Advertising is or isn’t here to stay

    Rob Petersen
    3 Aug 2014 | 7:49 pm
        Native Advertising is not a new idea. Advertisers, publishers and marketers have created numerous offerings that blend branded advertising with editorial content. In the past, there have been media properties like advertorials and e-zines. They had their day in the sun and then faded into the sunset. Is Native Advertising, like its predecessors? Or isn’t it? Native advertising is a concept encompassing both an aspiration as well as a suite of ad products according to the Interactive Advertising Bureau (IAB). Thi