Social Media

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  • 5 Periscope Celebrities to Watch (Literally)

    Social Media Today RSS
    Carianne King
    22 May 2015 | 9:48 am
    Whether mundane, wacky, or wild, Periscope and its other live-stream broadcast cousins are changing the way that content creators interact with their followers.
  • 7 Tips For Launching A Video Marketing Strategy

    Marketing Land
    Michael Litt
    22 May 2015 | 8:04 am
    Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan. The post 7 Tips For Launching A Video Marketing Strategy appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • 50 Questions to Spark Strategic Innovation

    Greg Verdino's Marketing Blog
    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • How to Improve the Visibility of Your LinkedIn Profile

    Social Media Examiner
    Lisa Larter
    21 May 2015 | 3:00 am
    Do you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches? With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. In this article you’ll discover how to create visibility for your LinkedIn public profile. What Is Your […] This post How to Improve the Visibility of Your LinkedIn Profile first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • The One Thing Missing From the Apple Watch Launch

    Content Matters
    Barry Graubart
    12 Mar 2015 | 4:36 am
    The Apple Watch launch event was a spectacle. Thousands of journalists and industry luminaries lined up for entry into the auditorium, giving it almost a red carpet feel (though without the silly "who are you wearing?" questions). Once inside, the crowd hung on every word, with even journalists applauding each new announcement (something I don't believe they teach at J-school).  The crowd oohed and aahed at each new device - ooh a gold MacBook, a pretty aluminum Apple  Watch and, ultimately, the gold Edition Watch.   But for me, one thing was missing. Compelling User Stories. How were…
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    Social Media Examiner

  • Stand Out: How to Build a Following That Matters

    Michael Stelzner
    22 May 2015 | 3:00 am
    Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? To discover new ways how to stand out, I interview Dorie Clark. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […] This post Stand Out: How to Build a Following That Matters first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Improve the Visibility of Your LinkedIn Profile

    Lisa Larter
    21 May 2015 | 3:00 am
    Do you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches? With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. In this article you’ll discover how to create visibility for your LinkedIn public profile. What Is Your […] This post How to Improve the Visibility of Your LinkedIn Profile first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Use Twitter Direct Messages for Customer Service

    Tom VanBuren
    20 May 2015 | 3:00 am
    Do you use Twitter for business? Want to improve communication with customers? Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly. In this article, you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers. How Twitter’s Direct Messages Work With Twitter’s […] This post How to Use Twitter Direct Messages for Customer Service first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Start a Business Blog: Seven Essentials for Success

    Kristi Hines
    19 May 2015 | 3:00 am
    Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success. In this article you’ll […] This post How to Start a Business Blog: Seven Essentials for Success first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Handle a Social Media Crisis

    Sofie De Beule
    19 May 2015 | 2:00 am
    Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In […] This post How to Handle a Social Media Crisis first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • Three Reasons Your Term Sheet May Fall Through

    Jonathan Friedman
    22 May 2015 | 3:00 pm
     So you’ve made it past all the VC grilling and received a term sheet. Congratulations! But don’t celebrate just yet. Term sheets are non-binding, and even though they should signify a VC has conviction in investing in you and is ready to move towards closing, they fall through more often than most Founders may expect. Read More
  • TC AppleCast 16: MacBook Redux, iOS 9 And OS X 10.11

    Darrell Etherington,Greg Kumparak
    22 May 2015 | 2:16 pm
     This week we cover one noteworthy review of the new MacBook by Marco Arment, as well as iOS 9 and OS X 10.11 details. Apple is supposedly tidying up with both OS updates this year, and also making things more pleasant for older device owners, and that’s very good for Tim Cook’s favorite customer satisfaction metric. We also discuss the new $2,000 iMac, as well as the update for… Read More
  • CrunchWeek: Pebble’s Cash Crunch, Stripe Hits $5B, And NSA Reform’s Uncertain Future

    Alex Wilhelm,Kyle Russell,Colleen Taylor
    22 May 2015 | 2:00 pm
     Happy holiday Friday, team, and welcome to another episode of CrunchWeek. This time around, we remain camped out in the CrunchBase offices while TCHQ undergoes reconstructive surgery, Our own Kyle Russell, Colleen Taylor, and your modest supplicant sat down in broad red chairs to dig into Pebble’s reported cash woes, Stripe’s shiny new valuation, and just what is going on in the… Read More
  • Zendrive Uses Mobile Phones as Sensors To Reinvent The Accuracy of Auto Insurance In Partnership With Guild

    Kim-Mai Cutler
    22 May 2015 | 1:01 pm
     If you look across the space of consumer Internet services and physical sensors, people are producing more data than ever before, which is being used to make all kinds of insurance more granular and accurate according to individual risk. Zendrive, a company backed by First Round Capital, BMW i Ventures and Bill Ford’s Fontinalis Partners is partnering with Guild to create a new kind… Read More
  • Jim Gaffigan, Comedian And POTI, Talks About His New Show

    John Biggs
    22 May 2015 | 12:31 pm
     Jim Gaffigan, comedian and official President Of The Internet, stopped in at our New York studio where we talked about his new show that is now streaming on JimGaffigan.com. The show will air on TV Land in a few months but he posted the first episode online so fans could watch – and learn to love – his new sitcom. Read More
 
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    Mashable

  • Mary-Kate and Ashley Olsen skip 'Full House' reboot

    Brittany Levine
    22 May 2015 | 8:17 pm
    The Full House revival has the actors who played Uncle Joey, D.J. and Stephanie on board, but the famous twins who brought Michelle Tanner to life will not be part of the fun. Mary-Kate and Ashley Olsen will not be joining the cast of the '90s TV show reboot, dubbed Fuller House, executive producer Robert L. Boyett said in a statement Friday, according to The Hollywood Reporter. See also: Uncle Joey will visit Netflix's 'Fuller House' “Although Ashley and Mary-Kate will not be a part of Fuller House, I know how much Full House has meant to them and they are still very much considered…
  • Rare supernova burst shines light on its mysterious origins

    Space.com
    22 May 2015 | 7:48 pm
    Debris blown off a dying star collided with its companion, creating a blast of ultraviolet radiation that is helping scientists better understand the evolution of one of the key tools to measure the expansion of the universe. Known as Type Ia supernovas, these rare events have led scientists to argue for two different theories, but new observations of a recent supernova by NASA's space-based Swift telescope suggest that both may be correct. SEE ALSO: Supernovas - Amazing photos of star explosions "The pulse of radiation detected by Swift is probably produced when the supernova-ejected…
  • Watch as one man's 'Victory Parade' morphs into a bizarre police chase

    Brittany Levine
    22 May 2015 | 7:29 pm
    An extremely slow police chase in Los Angeles came to a halt Friday evening after an apparent bystander ran in front of a top-down convertible and pushed the surrendering driver toward a crowd of police officers. The more than hour-long pursuit, which at times clocked in at below 10 miles per hour, captivated nearby onlookers and news broadcasters, alike. The driver, wearing a newsboy cap, waved to crowds watching the bizarre display from the sidewalk and their stalled cars on the streets of Tarzana and Encino in the San Fernando Valley. The driver is thought to have been under the influence,…
  • Study pits shoppers against each other in online bargain battle

    The Conversation
    22 May 2015 | 5:18 pm
    When online shopping emerged as a global phenomenon in the early 2000s, I remember reading prophecies that consumers would now cruise far and wide across the Internet for the best ever bargains, because search had become completely effortless. A decade on, it appears that people can get click-weary more easily than the pundits might have presumed. Academic studies have long pictured consumers as somewhat lethargic when it comes to search. Studies have shown, for example, that people are not very likely to click beyond the top few links on a results page so if a company's website is to have…
  • Elephant steals man's GoPro, takes epic 'elphie'

    Brian Koerber
    22 May 2015 | 4:35 pm
    Animals are just as vain as we are! While visiting an elephant sanctuary in Koh Phangan, Thailand, traveler Christian LeBlanc captured an adorable photo after a hungry elephant mistook his GoPro camera for food, the Mirror reports See also: If you haven't taken a selfie with a quokka, you haven't lived The camera happened to be in timelapse mode (which automatically takes a photo every few seconds), so when the elephant stretched out his trunk, the camera snapped a selfie, or as LeBlanc called it, an "elphie." LeBlanc says the elephant snagged the camera right out of his hand after he had run…
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    Sensei Marketing

  • Customer Loyalty Does Not Equal Customer Advocacy

    Sam Fiorella
    4 May 2015 | 3:45 am
    “We have very loyal customers; we don’t need a customer advocacy campaign.” I’ve been in a senior sales and/or marketing position for more than 20 years and the one constant mistake I still see and hear is a lack of understanding in the difference between customer loyalty and customer advocacy. Making the distinction is not difficult. Customer loyaltyis earned through consistently positive experiences with the brand’s product, customer service, value for price, etc. The net result is that customers are more likely to look to you first when in need of additional products and/or…
  • Social Media May Not Be Helping Your Business

    Sam Fiorella
    27 Apr 2015 | 3:33 am
    Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah, right. Social media has certainly revolutionized the manner in which brands engage their audiences; however, the windfall predicted for businesses has fallen short for most. Viral videos can’t be…
  • Does Your Business Need A Personality to Succeed Online?

    Sam Fiorella
    15 Mar 2015 | 1:01 pm
    A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars ads – a collection of six units that include the Billboard, Filmstrip, and Pushdown – “in giving more personality to the brand.” When I first scanned the report, I expected to see statistics about the increase in traffic driven or the number of leads converted by this new crop of digital advertising technologies. Instead, the big data point was that 65% of survey respondents reported that these ad formats increased the awareness or presence of the brand in their minds.
  • Your Business Doesn’t Need A Facebook Page

    Sam Fiorella
    2 Mar 2015 | 5:06 am
    I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.   Social media marketers will extoll the merits of Facebook fan pages because, well, they’re drinking their own Kool Aid. They will share usage statistics such as the average…
  • Your Blog Should Not Require A Topic Generator

    Sam Fiorella
    23 Feb 2015 | 9:55 am
    I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing topics such as customer acquisition, customer development, customer experience, and influence marketing. Along the way, I’ve contributed to a variety of other online publications such as 12Most.com, business2community.com, the Huffington Post, and most…
 
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    Martin Shervington

  • An extra-ordinary visit to Infusionsoft

    Martin Shervington
    1 May 2015 | 7:38 am
    My visit to Infusionsoft I’ve been wondering how best to tell this part of the story from the past few weeks, and really I want to explain the beauty when an organization’s culture just ‘works’. My post-grad was in Organizational Psychology, so such things are in my bones whenever I visit places – piecing together... Continue Reading >> The post An extra-ordinary visit to Infusionsoft appeared first on Martin Shervington.
  • Let’s connect at SMMW15!

    Martin Shervington
    23 Mar 2015 | 9:20 am
    Inspired by Chris Brogan’s post about networking with him at SMMW this year, I thought I would create one too! 1. First things first…and most imporant! Please come and say hello! I am there to connect with you. Really. I want to meet you. 2. If you would like my opinion about Google+ and its future,... Continue Reading >> The post Let’s connect at SMMW15! appeared first on Martin Shervington.
  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called 3courselunch.com (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
  • Social Media Marketing World 2015

    Martin Shervington
    6 Nov 2014 | 5:33 am
    Want to see many of the top social media marketing speakers from around the world? Well, this is the place to be in 2015. And I am there too! The post Social Media Marketing World 2015 appeared first on Martin Shervington.
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    Social Media Today RSS

  • Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

    Sarah Snow
    22 May 2015 | 12:50 pm
    Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’
  • 5 Periscope Celebrities to Watch (Literally)

    Carianne King
    22 May 2015 | 9:48 am
    Whether mundane, wacky, or wild, Periscope and its other live-stream broadcast cousins are changing the way that content creators interact with their followers.
  • Is Twitter Making a Comeback? Some New Treats for Marketers

    Margot da Cunha
    22 May 2015 | 7:00 am
    For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.
  • Why No One is Reading Your Content

    Mike Sweeney
    22 May 2015 | 6:23 am
    Two quarters down. Completed: 24 blog posts, 6 email newsletters, 4 checklists, 3 drip email campaigns, 2 eBooks, 1 webinar. Victory is yours. Except no one is reading your content.
  • Spredfast Embarks on New Partnership with Tumblr

    Aaron Miles
    22 May 2015 | 6:15 am
    Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
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    Social Media Explorer

  • The Podcast Playlist Overhaul: How to Systemize your Listening

    Matt Hollowell
    21 May 2015 | 10:09 am
    Since publishing my last post (16 Must-Listen Business Podcasts), I have received a handful of emails and messages asking how to keep up: so many shows, so many episodes, so many amazing topics to explore. Today, let’s chat about ways to keep from getting overwhelmed. My playlist currently sits at 28 podcast subscriptions, which is admittedly too much; however, even two shows can be a lot to keep up with sometimes. How do you keep your head above water and stay afloat? It’s all about the right shows at the right time, taking control of your experience, and sometimes letting go.
  • Content is King: How to Land a Royal Flush with your Content Strategy

    Ben Shwartz
    18 May 2015 | 8:27 am
    Can you hear that? That’s the buzz of the Internet swarming around content marketing. The field is increasing so quickly that Google search results for ‘content marketing’ outnumber those of ‘Barack Obama’ by more than a third. Given its track record for business success, more and more companies are boosting their online content efforts hoping they’ll win big. However not all content is created equal. You can’t expect to win on the big pots with low pairs or an ace-high alone. Content curation is an art of its own and only the right amount of training—paired with real life…
  • 16 Must-Listen Business Podcasts to Turn Your Morning Commute Into Your New Classroom

    Matt Hollowell
    11 May 2015 | 8:04 am
    Those of you who follow this blog will know that I *love* podcasts. It is hard to find me without a pair of earbuds attached. A couple of years ago, we published a list of podcasts that we believe are worth your listen each week. That list, found here, was spot-on for its time, and it is still quite relevant. But so very much has changed over the past two years that we think it’s time for an updated/additional list. Below, you’ll find shows specific to marketing, leadership, and business, and other shows dedicated to smaller pieces of those larger topics (i.e., design, social,…
  • This Post Is For You

    Suzanne Coblentz
    30 Apr 2015 | 3:00 am
    Spoiler: This post is right up your alley. How do I know? Let’s just say I have done my research. As marketers, we often think we understand our target audience. We think we know what kind of content they want, and we also think we know what topics they find interesting. No one creates content assuming it’s off the mark; instead, we assume that our effort is worth something (interest, buzz, value, connection, etc.). Turns out, we assume a lot, primarily that we’re hitting the mark. And maybe our assumptions are correct…but wouldn’t it be great if we could prove it? We can. Here’s…
  • I Believe Our Interns Are Our Future

    Matt Hollowell
    23 Apr 2015 | 3:00 am
    I openly refer to myself as the Chief Executive Master Overlord (CEMO) of the internship program here at SME Digital. Admittedly, that might be an overstatement, but the fact remains that we have successfully nurtured our two interns over the past few months into full-time positions. And that isn’t a happy mistake; it’s the completion of a happy plan. We promote our internship program as “not your typical internship” and we mean that. No coffee runs, no copier duty, no disrespect, no boring stuff. As a small yet powerful team, the success of our interns is absolutely tied to our own…
 
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    Social Media Era Of Poking

  • 5 Reasons You Still Need Infographics

    megantotka
    5 May 2015 | 12:26 pm
    Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in…
  • The Way People Read Google Results Has Changed, but Does it Matter?

    megantotka
    6 Apr 2015 | 2:39 pm
    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan…
  • Simple and Efficient Marketing

    Eslam yosef
    1 Apr 2015 | 11:05 am
    What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple swipe, it behooves you to pay attention and be innovative in order to stay relevant. Identify your assets What are you (or your company) good at? Think of your best skills. For example, if you’re in the business of selling guitars and you happen to be great with repairs, tout that as a key aspect of your business. It can probably be expected that any instrument retailer will have someone on hand for repairs, but if…
  • Social Media Fails: When Good Brands Go Wrong

    megantotka
    5 Mar 2015 | 11:26 am
    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Where They Went Wrong: While USAirways sticks with its story that tweeting the image was an accident, the fact is…
  • Toyota Comeback: What’s Helped to Turn This Company Around

    guest
    13 Feb 2015 | 8:34 am
    From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas pedals, sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. How did they achieve this remarkable turnaround? Innovation Through Planning Ahead To its…
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    @ProBlogger

  • Hey Bloggers! Is it Time to Focus a little Less on Your Blog and A Little More on YOU?

    Darren Rowse
    19 May 2015 | 4:48 pm
    Blogging has been very good to me over the last twelve and a half years, but it’s come at a personal cost that I’m sure many can relate to. Gradually over that time I’ve allowed myself to become more and more inactive. Gradually over time I became less and less fit and gained more and more weight. Along with the weight gain and loss of fitness came a loss of energy and mental alertness. If I’m honest it also began to impact my mental health which in turn impacted numerous other areas of my life from relationships to my personal confidence and even through into my…
  • 5 Unmissable Fiverr Gigs that Will Make Your Life Easy as a Busy Blogger

    Guest Blogger
    19 May 2015 | 7:04 am
    This is a guest contribution from Pooja Lohana. Ever get mad at yourself? Because your blog is not going the way you’d like it to? You come to your desk, stare at the computer and realize there’s so much to be done. You’re tired before you’ve begun your day. But blogging is supposed to be fun. At least that’s what you were told, right? Thankfully, you can prevent that feeling of dread and overwhelm from the bulk of everyday tasks in business. Unless you’ve been living under a rock, you’ve heard of Fiverr. It’s a marketplace where users sell and buy various services starting…
  • 7 Ways To Build Your Brand In The Blogosphere

    Guest Blogger
    17 May 2015 | 7:00 am
    This is a guest contribution from Jeff Foster. Blogger outreach is one of the most effective ways to build your brand. It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. But if you’re going to succeed, you need to build strong relationships with bloggers who want to be your brand ambassadors. This takes work – don’t expect to shoot off a few emails and have bloggers lining up at your door. The good news is that there are proven ways to make your blogger outreach a…
  • How Design Impacts Blog Readership

    Guest Blogger
    14 May 2015 | 7:00 am
    This is a guest contribution from Damion Wasylow. You have things to say, ideas to spread and concepts to share. That’s why you’re a blogger. But, if you’re like most bloggers, you’re much better with words than visuals. As a result, many bloggers’ sites are poorly designed or rely on simple templates. Your content may bring people to your blog, but poor design and usability can seriously limit your readership. First Impressions are Everything Studies show that new visitors develop an opinion of your website within 50 milliseconds. That’s 0.05 seconds. In that time, they make…
  • 4 Things to Consider When Choosing Your Domain Name

    Stacey Roberts
    12 May 2015 | 7:00 am
    When there’s more than 284 million registered domain names online, you’re going to want yours to stand out. But you also want to be easily remembered, have a URL that accurately describes your business, and it would help if it ranks well in Google. Right? Right. It’s very easy to buy a domain name that you come to regret later. What was useful and fashionable years ago suddenly is unwieldy and a pain in the butt to describe now. You might take what you can get if your favoured domain is already taken, only for that to expire later on and you’re stuck with one you…
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    Scott Monty

  • This Week in Digital - May 17, 2015

    17 May 2015 | 6:17 pm
     The surprise acquisition that rocked the tech world, Google knows the results of the election first, Walmart drops the prices on Amazon's unlimited shipping, Facebook's Instant Articles mean an uneven playing field for publishers, why there won't be an Uber for everything, Reddit launches a video content unit, Spotify prepares for a major announcement this week, getting fired for disabling a GPS tracking app, creatives need data too, a major report on digital trends and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a…
  • The Hidden Message Behind Verizon's AOL Takover

    12 May 2015 | 10:36 am
    You probably saw the news earlier today that Verizon is acquiring AOL for a cool $4.4 billion. It's clear that Verizon's move is one that will help it focus primarily on advertising technology and video content.However, if you read Verizon's press release on the topic, you might be scratching your head.Here are some excerpts from the release:AOL is a leader in the digital content and advertising platforms space, and the combination of Verizon and AOL creates a scaled, mobile-first platform offering directly targeted at what eMarketer estimates is a nearly $600 billion global advertising…
  • This Week in Digital - May 1, 2015

    1 May 2015 | 8:13 am
    Twitter's surprise revenue shortfall and its advertising challenge, Salesforce is in sales mode, Google makes up with European news outlets, Secret is out, Uber's plan to take over the world, Lyft report leaked, quality over clickbait in content marketing, podcasts have their own upfronts, knowing when to use data and when to use intuition, the decline of reading, how leaders innovate and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links about current events and trends in the…
  • This Week in Digital - April 25, 2015

    24 Apr 2015 | 4:51 am
    The giant Google said "fee-Fi-fo-fum" - but only to one Android device, Comcast and Time Warner are too big to succeed, a growing disaffection with Silicon Valley, "Mobilegeddon" arrives, YouTube turns 10, Facebook changes its News Feed (no, really!), Twitter allows you to be DM'd by users you don't follow, a 5-minute major for Periscope and Meerkat, Gett gets what Uber doesn't, defining "public," the state of storytelling in the age of the Internet and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • Remember These Four Rules When Preparing Your Strategy

    21 Apr 2015 | 8:58 am
    Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand.Recently, my alumni publication, Bostonia, published an article about Jason Alexander giving a master class in acting to Boston University’s College of Fine Arts. While you probably best know him as George Costanza from Seinfeld, Alexander is an accomplished actor on the stage, as well as in movies and on television. As such one can imagine that he learned a few things along the way. He had a number of mentors…
 
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    Social Fresh

  • 25 Twitter handle hacks for when your perfect name is already taken

    Justin March
    19 May 2015 | 4:34 am
    Is your ideal Twitter name taken? With 288 million monthly active users, it’s no surprise that finding a Twitter name is tougher than ever. If your name has gone, you can try waiting 9 months, or contact the user to secure the unused account. If that sounds limited don’t worry, you have other options. While usernames have to be unique you have a personal identifier (sometimes a business name or real name) to help ensure people find your account. I promise you, there are still a ton of great Twitter handles out there that can work for you.  Even if your existing name is lack lustre, you…
  • Check Out How The Today Show Masters Visual Content #socialtoolkit

    Jason Yarby
    18 May 2015 | 7:36 am
    My view flying with @NYonAir @FlyNYON yesterday. #NYC @OneWorldNYC pic.twitter.com/f3q0eKc01F — Anthony Quintano (@AnthonyQuintano) May 6, 2015 Social Toolkit 27: The Today Show’s Visual Content, with Anthony Quintano. Check out the full podcast below or download it on Stitcher, iTunes, orSoundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. The Today…
  • Behind The Scenes With Time Inc’s Native Ad Architect #socialtoolkit

    Jason Yarby
    12 May 2015 | 6:44 am
    The importance of clear labeling in native advertising, in five charts: http://t.co/w1nTp95PZC via @Digiday — Melanie Deziel (@mdeziel) May 8, 2015 Social Toolkit 26: The Merging Roads of Native Advertising and Social Media with Melanie Deziel. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired.
  • How AirBNB Built A User Community That Will Take Action

    Jason Keath
    11 May 2015 | 9:15 am
    Douglas Atkin is the Global Head of Community at AirBNB. He spoke at CMX Summit last year and detailed out some of the lessons he has learned about building movements from his years at companies like Meetup.com and AirBNB. Save 15% off the next CMX Summit, in NYC May 19th, with discount code SOCIALFRESH. During his presentation Douglas spoke a lot about movements and grassroots organization > purpose-full communities that are focused on taking action. This is why he was hired at AirBNB, where their community building efforts look more like a non-profit or political campaign than the…
  • Listen to how General Mills manages 25 Twitter accounts #socialtoolkit

    Jason Yarby
    4 May 2015 | 6:13 am
    My 70yrold dad is texting me with emojis… If I’m not careful, he’ll soon be on Twitter — Kevin Hunt (@kevin_hunt) April 25, 2015 Social Toolkit 25: Social Media the Big Brand Way with Kevin Hunt. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Kevin Hunt, a tried and true…
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    blog

  • Accessibility: What is it and why you need it on your website

    Brent Robinson
    21 May 2015 | 10:43 am
    May 21st is a day of many milestones: Charles Lindbergh completed his first solo nonstop flight across the Atlantic Ocean in 1927, the Swedish town of Helsingborg was founded in 1085, and it’s the birthday of actor & wrestler Mr. T. The event that does not immediately come to mind is Global Accessibility Awareness Day. This is the day of the year when web developers across the globe try to raise awareness and know-how on making sites accessible. According to GlobalAccessibilityAwarenessDay.Org, “The purpose of the day is to get people talking, thinking and learning about digital (web,…
  • How to use consumer-generated content to improve your food brand

    Alejandra Zubieta
    19 May 2015 | 10:22 am
    As discussed in our previous blog, food and beverages are more popular than ever. This exciting new era is being driven by dramatically increased food options, as well as social platforms like Instagram, Facebook, Twitter and Pinterest. These platforms make it simple for both foodies and businesses to share and promote content from anywhere. They’re also playing an increasingly large role in consumer purchasing decisions— on Pinterest alone, 57% of users have admitted interacting with food-related content! But how can food and beverage brands benefit from this period of increased…
  • Learn the future from the most cutting-edge speakers in marketing

    Brent Robinson
    7 May 2015 | 11:47 am
    You must join the conversation. It’s more than an invitation, it’s a mandate as set by your buying audience. As the modern definition of commerce becomes undefined by outlet, and the experience eased by technology, customers are expecting businesses to join in – to provide information, to allow access to other consumers, to engage in an authentic fashion. Learn how at Bazaarvoice Summit 2015 You’ll learn how to stay connected with consumers as frictionless commerce eclipses the old definition of how people shop. You’ll learn to glean true insights that can make or break your brand.
  • Consumers love food, but not endless food choices

    Alejandra Zubieta
    5 May 2015 | 11:56 am
    Food is big. With the rise of celebrity chefs, restaurant review websites, culinary apps and social media feeds, you can’t go far without hearing about food and drinks. Alongside the food and beverage industry’s dramatic growth, consumers are increasingly going online to decide what, when, and how to eat. But even as consumers eagerly contribute to and consume online content, food culture’s growth has yet to translate to significant ecommerce in the United States. The $600 billion U.S. food and beverage industry is nation’s largest retail category, yet only a small percentage of…
  • How to give consumers the best possible content

    Rachael Genson
    28 Apr 2015 | 12:37 pm
    “Content is king.” It’s a familiar adage and one that most marketers know by heart, but in a world where everything from social media and blog posts to whitepapers and video falls under the content umbrella, it raises the question of whether content on its own is truly enough these days. Nielsen Research shows that Americans, on average, consume 8.5 hours of content per day. Add that number to an average 7 hours of sleep time and, as content marketing expert Mark Schaefer points out, you’re already using up nearly 16 hours of your day. The number of hours we have each day is finite,…
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    chrisbrogan.com

  • The Value of Data Velocity in Marketing

    Chris Brogan
    21 May 2015 | 6:33 am
    I’m working on some interesting stuff as it relates to both bigger businesses as well as small businesses. I’m interested in how better use of data could open up a whole big slice of not-yet-tapped economic value for companies (again both bigger and smaller). It’s times like this where I feel bad for people who think I’m the “social media guy.” I’m thinking about velocity as it applies to marketing. Meaning, if we knew something faster, could we add more value and help someone better? Velocity as a Marketing Tool I was in Atlanta the other day for 20…
  • The Secret Empire Decades in the Making (and how you can start yours and get there faster than me)

    Chris Brogan
    12 May 2015 | 6:08 pm
    I started blogging back in 1998. I had no idea what it was going to turn into. But over the last handful of years, I’ve known more and more what this all CAN do together. A Peek Into How This All Threads Together for ME I’m sharing MY personal setup. You can do yours any which way you want. But There’s some method to the madness, and it’s all contained in that picture above. I wanted to show you how it works for me.Continue ReadingThe post The Secret Empire Decades in the Making (and how you can start yours and get there faster than me) appeared first on…
  • How My Mom and Dad Became Drug Dealers and Why You Should Switch to Rainmaker

    Chris Brogan
    6 May 2015 | 6:50 am
    My mom (and sometimes my dad) blog quite regularly on a site called Mom Pop Pow. I can’t post the link, because it’s thrashed with spam right now. The site was hacked. Last time Mom checked, there were many WordPress plugins that needed updating. Those might be the culprit, too. WordPress maintenance can be a part time job, I swear. And even if everything were 100% buttoned up, there are still malicious people out there looking to take over your site. It’s happened to me. Twice. Expensively. So Now My Mom and Dad are Drug Dealers You’d think that if you visited their…
  • Are You A Business or a White Truck?

    Chris Brogan
    5 May 2015 | 12:22 pm
    A friend recently emailed me and said she was having a crisis of faith, that her attempts to work with people weren’t going especially well, that she felt a bit lost in it all. I gave her some fairly harsh feedback, but all in the service of love. The shortest version of my response to her? “You have a white truck, not a business.” Define Your Business As Clearly As You Can When I talk about a “white truck” business, here’s the thing: if you buy a white truck like the one in the picture above, you CAN do pretty much anything with it. You could be a…
  • How I Use the Social Networks These Days

    Chris Brogan
    1 May 2015 | 9:43 am
    This post won’t change your life. Just the same, I wanted to tell you that I see a lot of shifts in the whole online/social networks landscape. Some of it kind of saddens me. The rest of it points to the weakening state of effectiveness of various platforms as business tools. You can disagree. That’s fine. Social Networks for Business I should note that most of my opinions have changed dramatically (180 degrees level) in the last handful of months. I’m basing this on business. Not on whether I like or don’t like something, unless I state it as such.Continue ReadingThe…
 
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    Spiral16

  • Seven Tips to Help Design Your Brand’s Perfect Logo

    Alan Rapp
    12 May 2015 | 9:27 am
    As we’ve discussed before the shape and color of your brand’s logo and the choices you make tying certain colors and designs to your official brand can affect how consumers react to you. The right logo can last generations, continue to promote the brand over time, and sometimes even outlive the brand itself. This infographic from Company Folders reinforces several of those ideas by reminding you to be enticing, unique, timeless, new, simple, consistent, and adaptable in the creation of your brand’s official logo which needs to make a splash with your target demographic,…
  • The Social Media Reality of Oversharing & Personal Branding

    Alan Rapp
    6 May 2015 | 8:12 am
    This short video from his podcast Star Talk Neil deGrasse Tyson touches on a couple points about social media which we have discussed before but with some interesting twists concerning a person’s social media account and what they choose to share with the world. The first discussion point centers on the generational change in culture in how much we believe in privacy and choose to share publicly over the Internet. While many older Internet users may be going through Techno-Panic at the level of transparency social media encourages in a user’s life, the younger generation has…
  • Hashing Out the Importance of Hashtags on Social Media

    Alan Rapp
    30 Apr 2015 | 8:31 am
    Hashtags have become commonplace in nearly every aspect of social media. Linking everything from fan reaction to professional promotional campaigns to shared Internet humor, hashtags play an important role when used correctly to increase engagement and help monitor conversation around a specific brand, event, or trend (although we’ve certainly seen examples where brands have struggled with them). This infographic from Ghergich & Co. and SurePayroll offers a basic primer for hashtag use for those new to the social media space or still confused by the intended uses of that weird…
  • Baseball Social Media Success is All in the Numbers

    Alan Rapp
    23 Apr 2015 | 8:58 am
    Baseball, more than any other sport, is a game obsessed by numbers. 73 Home Runs. A .400 Batting Average. A 56 consecutive game hit-streak. Seven No-Hitters. A new study Nicholas Watanabe, Grace Yan, and Brian Soebbing suggests social media for MLB teams is no different. By analyzing the Twitter accounts of all 30 MLB teams for more than a full year the researchers discovered the most impactful causes to day-to-day change in followers were number of tweets over time, winning and/or losing streaks, a team’s national visibility, and overall winning percentage. While the social media arm…
  • Finding the Balance Between Content Creation and Content Sharing

    Alan Rapp
    15 Apr 2015 | 7:55 am
    Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship between content creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do. Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk…
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    idaconcpts.com

  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
  • 3 Lessons Learned from the Startup World

    Damian Davila
    30 Apr 2015 | 7:42 pm
    If you have been following my blog for a while you know that during 2008 and 2009 I worked for a startup here in Honolulu, Hawaii. My time at this startup was amazing. Not only was I able to turn my MBA internship into a full-time position, but also I learned a lot about the startup world. Here are my 3 top lessons from those years. 1. Pricing and Negotiating “Eyeballs” One of those most important skills that I learned during this time is how to negotiate prices, hourly salaries, and contracts in the Web 2.0 business world. Before this job, I had only academic knowledge about…
  • 3 Tips for Those Aspiring To Work on the Business Side of Professional Sports

    Damian Davila
    28 Apr 2015 | 1:31 pm
    Many aspiring businesspeople have a serious goal to one day work in the sports world. It’s quit the ambitious goal to have, but it’s completely understandable why so many people have this goal. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports. Because of this, it can be quite a competitive field to get into. Here are three tips for college students and recent grads who hope to someday work on the business side of professional sports. 1. Have a Competitive Academic Record…
  • 3 Fundamental Principles of Stock Trading

    Damian Davila
    27 Apr 2015 | 7:23 pm
    When it comes to the stock market, it’s hard to find steadfast rules that don’t have any exceptions. That’s one of the great things about the stock market; you can put your own twists and turns on the trading strategies that you follow, and you can make brash money moves based on your personal risk tolerance. If you abide by the law, you can do whatever you want with your money. It may be true that there are exceptions to every rule in the stock market, but there are three steadfast fundamental principles that every single stock trader needs to be familiar with. 1. Let Go…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • Infographics Are Not Dead

    Maggie Kimberl
    15 May 2015 | 11:06 am
    Every once in a while, someone somewhere declares that infographics are dead.  The reasons they give often have a lot to do with things that make infographics bad, such as DIY infographics.  When done properly, infographics are a valuable storytelling tool. Infographics Aren’t Bad, Bad Infographics Are Bad In an article from FastCo Design a couple of weeks ago, Mark Wilson declared that infographics are dead.  His main points were that everyone is doing them, anyone can make an infographic thanks to new tools and software, and people are accessing the web via mobile so infographics…
  • Open Coffee: Preparing for #ThinkBig Logistics

    Maggie Kimberl
    8 May 2015 | 10:49 am
    I was recently invited to Open Coffee Louisville at iHub to speak about our #ThinkBig initiative.  #ThinkBig is a grassroots community discussion series aimed at bringing the right people together to combine ideas and know-how in order to propel Louisville forward economically.  Each edition focuses on a different aspect of Louisville’s economy.  The focus is on building verticals on top of industries that are already doing well here in order to promote growth and attract talent. Why Logistics? This iteration of #ThinkBig will focus on logistics and distribution.  Historically…
  • #ThinkBig: Logistics and Distribution Edition

    Rose Wallace
    21 Apr 2015 | 12:07 pm
    We are happy to announce our third #ThinkBig event here at NowSourcing. This time we’re focussing on logistics and distribution. Louisville is a shipping hub, home to UPS’s international air headquarters. Have you ever thought about how much logistics bring to the local economy? This #ThinkBig we will be discussing what makes Louisville so special when it comes to shipping and how we can apply that to growing local businesses. Ever since our first event back in August of 2014, Stop Thinking Small Louisville, the #ThinkBig events have grown into a successful city wide campaign to…
  • The Importance Of Being Known In Your Own Backyard

    Maggie Kimberl
    3 Apr 2015 | 7:21 am
    Last week NowSourcing was named one of Greater Louisville Inc.’s Fast Dozen companies.  Each company had to meet certain criteria for growth, innovation, and employment.  It was truly an honor to be chosen, but it really drives home one of our biggest struggles- being known in our own backyard. NowSourcing is a nationally recognized infographics design agency.  We’ve been ranked #1 in the infographics industry two years in a row.  Our clients are Fortune 500 companies, startups, nonprofits, and everything in between.  But sometimes people in Louisville don’t even know what an…
  • Getting Some Local Louisville Love

    Maggie Kimberl
    27 Mar 2015 | 7:15 pm
    On the heels of our recent return from SXSW, NowSourcing has been honored by The Greater Louisville Enterprise Corporation as one of 2015’s Fast Dozen companies.  Fast Dozen companies must have revenue over $1 million per year and have 20% growth each of the last 3 years.  Companies must be based in Louisville.  In addition, Fast Dozen companies must have been operating for at least 4 years and have at least 5 employees. The 2015 Fast Dozen Companies are: 21c Museum Hotels LLC Blackstone Media Network LLC Boice.net Component Supply LLC InGrid Design LLC modulR LLC NowSourcing Inc.
 
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    Bokardo

  • 1 hour of research saves 10 hours of development time

    bokardo
    30 Apr 2015 | 4:59 am
    I was recently talking to a developer who was building out a new stream view for a web app she was working on. She was in the middle of getting infinite scrolling to work, which isn’t very hard for developers these days but it does take a significant amount of time to do elegantly. My experience has shown me that in most cases streams are not the best way to present information. In fact, outside of social apps streams are rarely useful. So I started asking questions about what the stream view was for. Who was going to use it and what would they do with it? Very basic questions. It turns…
  • Tips on how to hire a good designer

    bokardo
    14 Jan 2015 | 10:32 am
    It seems like everyone is hiring designers! They’re hiring product designers, UX designers, creative directors, directors of design, UI designers, visual designers, etc. There are even acquihires of entire design teams! So…how do you find a good designer? First, a quick backstory for people who have never read my blog before. Until this past August I was the Director of UX at HubSpot, a SaaS marketing company here in Boston that went public in October. So for three years (in which HubSpot was growing quickly) I was the hiring manager for product designers and UX specialists. There is…
  • Does Apple care any more?

    bokardo
    7 Jan 2015 | 7:17 am
    Marco Arment, in his recent post Apple has lost the functional high ground: “But the software quality has fallen so much in the last few years that I’m deeply concerned for its future. I’m typing this on a computer whose existence I didn’t even think would be possible yet, but it runs an OS with embarrassing bugs and fundamental regressions.” After hypothesizing that Apple’s priorities are out of whack, he writes: “I fear that Apple’s leadership doesn’t realize quite how badly and deeply their software flaws have damaged their reputation, because if they…
  • In detail: Designing in context for mobile

    bokardo
    3 Jan 2015 | 8:08 am
    I’m noticing an interesting practice emerging when designing for mobile: in-context messages that help you learn or give feedback about an app. Here’s an example: In this example from the New York Times Now app, the designers have dropped in a “quick tip” to let you know that you can swipe left to discover new content in the “Our Picks” section. Swiping in this way does the same thing that tapping on the arrow in the nav bar. This is a really nice way to let people know something, in this case that an action is available. (That said, I think it could be…
  • In detail: Square’s email receipt and feedback flow

    bokardo
    29 Dec 2014 | 7:35 am
    Since paper receipts aren’t very useful these days, I’ve been choosing recently to have my receipts emailed to me. The other week I filled out my email address on a Square checkout device at my local coffee house (Atomic Cafe) and didn’t think much of it. But when I read the email receipt later I noticed that the Square designers had very nicely embedded a feedback flow into the email. Nice UI details: Feedback is embedded into the receipt. This has several positive effects. First, it ties the feedback to the actual transaction that the person just had and not some amorphous…
 
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    Brian Solis

  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
  • Working for More Than a Living

    Guest Author
    13 May 2015 | 10:02 am
    Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a group would benefit individuals and their loved ones. As a species, humans are better off together than they are apart.
  • When You Share Experiences You Help Strangers Make Decisions

    Brian Solis
    5 May 2015 | 1:16 pm
    Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for them.
  • Thanks Millennials! The Digital Revolution is Only Just Beginning

    Guest Author
    30 Apr 2015 | 4:15 am
      Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed one of the two company email addresses. Some of us might even remember how the fax machine took a bite out…
  • The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

    Brian Solis
    28 Apr 2015 | 5:08 am
    Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I…
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    Geek Girlfriends

  • I Have a Present for Your Mom

    Christina Wood
    4 May 2015 | 7:19 pm
    It’s hard to miss Mother’s Day, what with all the hype. But in case you are in danger of missing it, it’s coming up very fast. Sunday! It’s this Sunday. And you know what Mom wants? (In addition to a visit from you.) Technology. And I’m not just saying that because I like technology. It’s true. People have studied it. Moms have confessed it. Flowers are so pre-information age. My own Mum loves it when I gift her a sweet tablet or a smart phone or some tech accessory. It saves her from having to justify a purchase for something she’s gotten by this long without and – more to…
  • Automatic Smart Driving Assistant

    Dennis Baum
    18 Mar 2015 | 2:37 pm
    This is a guest post, written by Dennis Baum Christina and I SCUBA dive together. In California, diving involves lots of time in the car getting to the beach. When she’s driving one of the cars she’s reviewing, she demonstrates the cool tech in new cars: lane guidance, adaptive cruise control, self-driving technologies. I am always dutifully impressed. But when we hopped into my 2002 Toyota Tacoma and, by habit, I plugged my ancient GPS into the cigarette lighter, I was embarrassed and felt the need to apologize for its antiquated ways, “Not a lot of tech in here,” I said.
  • Bosch Coming to Amazon Prime

    Christina Wood
    21 Jan 2015 | 6:24 pm
    Last year, I watched the pilot to Bosch (starring Titus Welliver, who I liked as Silas Adams in Deadwood.) I didn’t expect to like it. But I was curious about the Amazon Prime people’s approach to original content. (Don’t have Prime? It’s awesome.) They made the pilot, then asked viewers to tell them if they should do a season. So I watched, just to have a voice. And I was very quickly hooked. Dark, edgy, great performances. The script is tight and based on Michael Connelly’s Harry Bosch book series. I voted, “Yes!” And I was apparently not the only…
 
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    Beth’s Blog

  • My Most Engaged Follower On Twitter Is @JenniferPreston

    Beth
    21 May 2015 | 10:28 am
    My most engaged follower on Twitter this past week is Jennifer Preston.  I know why Jennifer, who is the VP at the Knight Foundation is one of my engaged followers this week.   Earlier this week I was in Miami to do a social media pre-workshop at the Knight Digital Media Seminar.  Jennifer was observing and tweeting during the session.  (If you want to read the re-caps or view the videos for the seminar itself, the Knight Foundation blog has full documentation here). On the other hand,  my most influential followers is Ellen DeGeneres.  I’m not sure why as I don’t follow…
  • What I Learned From @Sree Sreenivasan Chief Digital Officer of @MetMuseum

    Beth
    20 May 2015 | 3:51 am
    I just spent two days in Miami at the Knight Foundation Media Learning Seminar where I co-facilitator a pre-conference workshop on leading on social channels with Amy Gahran and Stephanie Rudat.   But I also got an opportunity to finally hear the keynote speaker, Sree Sreenivasan, Chief Digital Officer of the @MetMuseum in person.   I’ve been fan for a long time, but never had the chance to meet or hear him in person. Sree is authentic, humble, and always making connections.   When I asked for a photo of him with the Fast Company magazine that includes the profile of him, he modestly…
  • Why Good Habit Formation Is Important for Nonprofits

    Beth
    19 May 2015 | 7:23 am
    Flickr Photo by Celestine Chua For the past few months, I’ve been working on a new project that will launch next month.   It is a leadership professional development project for emerging leaders in nonprofits in collaboration with Third Plateau funded by the Packard Foundation. This pilot project will test a leadership development training model for emerging leaders in environmental organizations that uses a combination of peer learning, coaching, and mentoring. The approach tests a hypothesis that emerging leaders need to have exciting, new assignments as well as the professional…
  • Take A Walk! Work Smarter and Live Longer

    Beth
    15 May 2015 | 10:09 am
    We know that sitting is bad for your health and has been dubbed “the new smoking.”    Two years ago I got put on a fitbit and started walking, and haven’t stopped.  It’s benefited overall physical health and boosts cognitive function. I’ve been incorporating sitting, standing, and walking into my work and doing sessions at nonprofit conferences about walking as work.    After a session at the NTEN Nonprofit Technology Conference,  Lisa Colton, set up the “Take A Walk” group on Facebook for nonprofit folks who are sharing their walks and tips.
  • Spotting the Human Side of Data at DoGoodData Conference

    Beth
    5 May 2015 | 11:24 am
    “Problems don’t start with data, they start with people.” -@deanmalmgren reminds us not to lose sight of the user’s humanity #DoGoodData2015 — Plenty (@PlentyCo) May 1, 2015 Last week, I attended and presented at the DoGoodData Conference in Chicago.   The conference is expertly curated by Andrew Means who has shaped the agenda and speakers into an incredible learning experience for both the human and technical sides of data of for good.    This is the best conference to learn about data for nonprofits and suggest that you register for 2016. The DoGoodData…
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • ArchiTechs Volume 1: Free Download

    Rahaf
    13 May 2015 | 4:31 am
        Those of you who have been reading this blog for a while know that I’ve been working on ArchiTechs intermittently since 2011! I found the subject so interesting that I could never close out a chapter – I kept finding more ideas that I wanted to include and it eventually ballooned beyond your typical book project! I brought on my sister and co-founder Riwa for her perspective and she came up with the idea to turn ArchiTechs into an ongoing essay series. We collaborated on this first Volume and are currently working on publishing the rest of the series.  …
  • DECODED wins Gold Axiom Award!

    Rahaf
    2 Apr 2015 | 4:27 am
    I’m delighted to announce that The Decoded Company has won a Gold Axiom Award for best 2015 business book in the Business Technology category. We tied for first place with Walter Issacson’s The Innovators, which is a huge honor!  To see the entire list click here.     From the website: In August of 2007, Jenkins Group launched the Axiom Awards, “designed to honor the year’s best business books and their authors and publishers.” Now, eight years and 3,000 entries later, we announce the winners of the eighth annual, 2015 Axiom Business Book Awards, honoring the…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Indian retail shopper is the most influenced by Digital

    Blogworks
    27 Apr 2015 | 5:04 am
    Thanks to the recent ‘Digital shopper relevancy’ report 2014 released by Capgemini, our confidence on digital in context of India is an all-time high. As per the report, the mature markets seem to be becoming conservative about their privacy and online shopping habits. On the other hand, the high-growth markets, especially India is placing high importance to social media at not only on awareness, but at all stages of product purchase journey. The report gives many direction setting inputs that will help you in your digital journey forward. Here are some key India Takeaways from the…
  • LiveMint: Social buzz on Rail Budget 2015

    Blogworks
    26 Feb 2015 | 8:57 pm
    Mint featured Blogworks Rail Budget 2015 social dashboard on their website LiveMint. Read the full article here        
  • LiveMint: AAP maintains lead in online mentions

    Blogworks
    5 Feb 2015 | 11:33 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 9:44 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 3:45 am
    Mint featured Blogworks #DelhiElections2014 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here  
 
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    gapingvoid

  • What matters

    Valerie Urso
    8 May 2015 | 8:04 am
    visit the store   Every now and then I’ll do a pretty random cartoon. This one qualifies. I’ve always liked churches and religious architecture in general. They’re like constant spiritual reminders in the landscape. Here, I imagined being somewhere in the desert in the Levant. Maybe Israel or Syria or even further East, and seeing an ancient holy place… A church, mosque or temple of some sort. The actual religion doesn’t matter so much. What matters is the “A-Ha!”.
  • If you’re waiting in line for a career, you’re doing something wrong

    Valerie Urso
    29 Apr 2015 | 12:50 pm
      get the print Back when I lived in London in the ‘Nineties, I vaguely knew this Irish journalist, call him Simon. He was a flatmate of an old school friend of mine. Simon wasn’t famous or anything, but he was always working. He was pretty successful. He drove a nice car, ate in fancy places and seemed to enjoy his life. Of all the journalists I knew personally, he was by far the most self-assured. What was his secret? It wasn’t that he was smarter or a better writer than the other journalists. There are plenty smart people who can write well in that trade. What made him…
  • Freelancer: 10 Questions with Seth Godin

    Valerie Urso
    22 Apr 2015 | 12:39 pm
    (This was a cartoon I drew for Seth’s excellent book, The Dip. You can purchase the print here.) My old friend and frequent book collaborator, Seth Godin has a new online course out on Udemy, entitled “Seth Godin’s Freelancer Course”. I checked it out, I liked it a lot. But instead of just reviewing it, I’d thought I’d use this opportunity to ask Seth ten questions. Voila:   1. OK, the basic skinny: What’s the course about, and why now? This is the golden age for freelancers. More opportunities, more tools, more leverage than ever before. But for many freelancers,…
  • Engagement? What engagement?

    Valerie Urso
    15 Apr 2015 | 4:17 pm
      (purchase here) As you know, a lot of the art we do at Gapingvoid is for the “Employment Engagement” side of our clients’ business. That’s a good thing. Helping people to hate their jobs less (or love their jobs more, depending on your perspective) is time well spent. According to Gallup, only 13% of American workers are engaged with their jobs. I’ve seen other figures say similar things, namely, 80% of people don’t care for their jobs very much. Engagement? What engagement? We could argue the exact numbers, but we can all agree that the cost to industry is high. According…
  • This Week At Gapingvoid: March 30 – April 3

    Valerie Urso
    4 Apr 2015 | 11:32 am
    order now We get tired. We stop caring. Happens to the best of us. It’s self-preservation. The downside of empathy. Sometimes the world seems overwhelmingly full of darkness. This cartoon is a happy way to remember, we’re not responsible for everything. We’re just responsible for our small part. order now Everyone aspires to greatness on some level. This is as true for companies and teams as it is for individuals. And what gets in the way of achieving greatness? Usually it’s nothing too complicated. Simple stuff like good manners, keeping your word and yes, open and honest…
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    Soshable

  • The Importance of Serving Certified Organic… Content

    JD Rucker
    21 May 2015 | 3:16 pm
    In the world of food, organic is the growing trend that fuels a $63 billion industry and that is intended to make America and the rest of the world healthier by eliminating the old, bulk, inorganic methodology of growing food that has emerged in the last two decades. In the world of search engine optimization and social media marketing, organic content should be the growing trend that makes websites stronger by eliminating the old, bulk, inorganic methodology of building content that has become prevalent in marketing for a decade. The good news is that we’ve seen incredible progress…
  • How to Use Social Media to Humanize Your Brand

    Drew Hendricks
    20 May 2015 | 2:14 am
    You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. This refers to the process of allowing customers to understand more than just the basic details of the products and services offered by a business, inviting them to participate in a cultured community of the people behind the brand. Here are some effective suggestions for cultivating and nurturing an online community: Create a plan. Effective brand humanization incorporates a blend of…
  • Google Now Showing Tweets

    JD Rucker
    20 May 2015 | 12:34 am
    This has been a long time coming. We knew it was on the horizon and now it’s finally here. Tweets are now appearing in Google search result again after being missing for a few years. When it was announced in February, we went to work integrating Twitter back into the search spectrum of content marketing strategies. Now that it’s here, the initial testing has been pretty strong. “When tapping on a tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content,” Jana Messerschmidt, vice president of global…
  • Social Media and Why You Can’t MYOB

    Lauren Galli
    11 May 2015 | 2:29 pm
    When I was a kid, my mother was constantly hissing “MYOB” in my ear. I was a curious child, and very much enjoyed eavesdropping on adult conversations, and if my mother told me to go watch the Disney channel, I was sure to be found elsewhere trying to hear something I shouldn’t. In the day and age of social media, where it seems as though everyone wants everyone else to know their business, have we become a society of people that just can’t mind our own business? With people posting statuses about what is in their grocery cart, what’s on their dinner plate, and when their personal…
  • The Difference Between Theoretical Social Media and Practical Social Media

    JD Rucker
    1 May 2015 | 6:16 pm
    This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media. There are two types of social media “gurus” out there today. One is like the law professor – more knowledgeable about the ins and outs of the law and its applications than most judges. In both the legal and social media marketing professions, the smartest usually end up teaching rather than doing. The other type is…
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    Brains on Fire

  • Friday Fotos | Selfie Stick Edition

    Amy Taylor
    22 May 2015 | 8:22 am
    View from the top at our BOFLA office Monthly mentor meeting at Methodical Coffee. (With a side of Circa Doughnut!) Moe was pretty excited about our new selfie stick. My mom went that way…without me. (Insert dog pout here) I found her again!! THIS IS THE BEST DAY EVER. -Dog Selfie? Us-ie? BOF-ie? The post Friday Fotos | Selfie Stick Edition appeared first on Brains on Fire.
  • Friday Fotos | New Desk Edition

    Amy Taylor
    15 May 2015 | 12:27 pm
    Looking at things from a different perspective…  Our new digs are groovy. Lunching in La La Land Mas tequila, por favor. Magical marker. Settling in. The post Friday Fotos | New Desk Edition appeared first on Brains on Fire.
  • I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment

    Amy Taylor
    14 May 2015 | 12:59 pm
    I recently asked my social network what kinds of misconceptions they had heard about being a remote employee. These were just a few of the responses: “That when you are not in the office you are taking the day off.” “That it means you either have to work from home or coffee shop.” “That it’s difficult to keep in touch with co-workers, access files, etc.” “That you never see your coworkers or talk to them.” “That you can’t possibly be putting in 8 hours a day at home.” “That you work in a bubble of isolation.” “That you must get nothing done.” “That you are…
  • What if love is the answer?

    Robbin Phillips
    13 May 2015 | 8:22 am
    Another lovely photo from Libby Williams. Last week I got this great little email from my friend Dan Holm. It kind of made my day so I thought I would share. From Dan: I read this article and thought of you and BOF. I hope everything is amazing. “What was the best piece of business advice you were given when you were starting off? I still recall a customer who wrote in early on. He thanked us and gave us, perhaps, the best advice yet: it is all about love. He writes:  “Let love be the sum and total of all the little things you do, from the way you answer the phone to the way you…
  • The Flexible Future: Why You Should Focus on Building a Workforce Not a Workplace

    Amy Taylor
    12 May 2015 | 7:40 am
    Remote employee. Telecommuter. Satellite human. Whatever you call it, there seems to be a lot of conversation going on about the evolution of the workplace – and the workforce – of the future. So much so, in fact, that what began as an idea for a single blog post has evolved into a blog mini-series. Over the next couple weeks, I’ll be sharing insights, thoughts and data on remote employment in four parts: The Flexible Future: Why You Should Focus on Building a Workforce Not a Workplace I Swear I’m Wearing Pants: Misconceptions About Remote Employment and Employees From the Mouths of…
 
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    Bare Feet Studios

  • Mindfulness and Marketing: A Conversation

    Roxanne Darling
    21 May 2015 | 1:08 pm
    The post Mindfulness and Marketing: A Conversation appeared first on Bare Feet Studios.
  • Do Your Goals Help You Feel Better or Worse?

    Roxanne Darling
    22 Apr 2015 | 7:11 am
    The post Do Your Goals Help You Feel Better or Worse? appeared first on Bare Feet Studios.
  • Tell Me Your Interest in Silent Retreats

    Roxanne Darling
    15 Apr 2015 | 7:46 am
    The post Tell Me Your Interest in Silent Retreats appeared first on Bare Feet Studios.
  • Launching the TEDxAIR Program, with Shane Robinson

    Roxanne Darling
    31 Mar 2015 | 1:33 pm
    When Shane and I moved Bare Feet Studios to Hawai‘i, we were an easy-to-understand web company. We built web databases, designed blogs, set up podcasts, offered SEO services, and helped our clients craft digital strategy to grow their businesses. But Hawai‘i has a way of seeping into your soul, calling forth desires and ideas that may not fit into neat little boxes.... The post Launching the TEDxAIR Program, with Shane Robinson appeared first on Bare Feet Studios.
  • To Do and Forget: Managing the Incomings with Todoist

    Roxanne Darling
    25 Mar 2015 | 1:30 pm
    Todoist Review I’ve been using Todoist to help me manage my to do list. A key part is being able to capture things so I can forget about them until they are relevant. I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track... The post To Do and Forget: Managing the Incomings with Todoist appeared first on Bare Feet Studios.
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    Ignite Social Media

  • Ignite Does More Than Social Media: Our Visit to Angels’ Place

    Samantha Foon
    19 May 2015 | 9:56 am
    On Tuesday, May 12, a group of philanthropic Igniters headed to nearby Southfield, MI to volunteer at Angels’ Place, a non-profit organization that provides homes and services to persons with developmental disabilities. They have twenty residential homes that are located in Wayne, Oakland and Macomb County. Angels’ Place relies on assistance from volunteers to keep their organization up and running. From doing arts and crafts with residents to completing spring clean ups at the homes, there is always work to be done! Last week, eight of us endured the windy and cold Michigan spring…
  • Facebook’s Big Move into Media Publishing, What Does It Mean for Brands | Social You Should Know

    Jim Tobin
    17 May 2015 | 8:00 am
    The Surrender at Menlo Park That headline, from this article, nicely sums up how many feel about Facebook’s deal to display articles from a few publishers natively, within the feed, rather than a simple link off to the publisher website, as we’ve been used to. The experience, which only works on iOS for now, is fairly impressive, and adds features not available to normal posts (from brands or people). Like the ability to like a photo within the article. Or the ability to share the article not just to Facebook but to Twitter or Pinterest right from Facebook. The article graphics also…
  • Alcohol Brands on Social Media: Meet the Winners

    Jessica Gaylord
    11 May 2015 | 7:07 am
    Succeeding in social media as an alcohol brand presents a unique set of challenges. Besides the obvious hurdle of connecting with an age-appropriate audience, alcohol brands have to stand out from an enormous crowd of category competitors who are all vying for the attention of the drinking-age population. The alcohol industry spends nearly $5 billion each year in advertising and marketing efforts, but putting money behind a promoted post doesn’t mean much if you do not have a solid, strategic approach to your social media presence. Let’s see who’s calling the shots on each platform:…
  • A Brand Innovators Chicago Brand Week Special Edition | Social You Should Know

    John Andrews
    10 May 2015 | 8:00 am
    Last week, several members of our team attended and lead panels at Brand Innovators Chicago Brand Week. These one-day symposiums bring together brand leaders and media-focused technology companies at the headquarters of major brands to share their experiences in emerging media. This week’s events were held at Miller-Coors, Kraft, McDonalds and United Airlines with a ton of great content shared by some of the marketing industry’s foremost practitioners. Trinh Le from Kellogg’s shared her story of how she is working to make Eggo relevant in a digital age. By leveraging a variety of…
  • Advice from the Community: Getting a Job in Community Management

    Megan Collins
    7 May 2015 | 7:04 am
    Looking for a job in social media marketing?  Maybe you work in marketing or advertising and you want more direct interaction with your customers. Maybe you want to write more creative copy or you want to develop a brand voice. Or just maybe you feel the urge to tell people your job is to be on Facebook all day (the half-truth). Community Management takes a specific skill set. To start, it takes creativity and quick thinking, but if you are looking to move your career in this direction there are steps you can take to help this process. The Community Managers here at Ignite Social Media have…
 
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    Digital Trends

  • Brilliant new bearing design spins with 10x less friction, doesn’t require grease

    Drew Prindle
    22 May 2015 | 6:37 pm
    Japanese engineering firm Coo Space has reportedly developed a new type of bearing that spins with up to 10 times less friction than the bearings we currently use, without the aid of grease or any other sort of lubrication. The post Brilliant new bearing design spins with 10x less friction, doesn’t require grease appeared first on Digital Trends.
  • Vi-Band hands-free head massager means no need for a girlfriend

    Aliya Barnwell
    22 May 2015 | 6:20 pm
    Why should we have to rub our own temples in this day and age? We don't. There's a group of engineers -- actually a team of rocket scientists with a serious sense of humor -- that came together and invented the Vi-Band head massager. The post Vi-Band hands-free head massager means no need for a girlfriend appeared first on Digital Trends.
  • BMW’s 3.0 CSL Hommage blends old and new, but the cocktail leaves a bitter taste

    Miles Branman
    22 May 2015 | 5:54 pm
    BMW revealed last week its 3.0 CSL Hommage to honor classic designs and integrate new ones. The results offer a somewhat confusing picture of where old and new styling shouldn't mix. The post BMW’s 3.0 CSL Hommage blends old and new, but the cocktail leaves a bitter taste appeared first on Digital Trends.
  • Check out this awesomely bizarre industrial rock ad for David Lynch’s coffee brand

    Ryan Waniata
    22 May 2015 | 5:18 pm
    David Lynch has his own coffee, and the eccentric director's daughter has made an amazingly bizarre, utterly catchy ad for the brand, mixing German industrial set design and rock music from the duo Nonviolet. The post Check out this awesomely bizarre industrial rock ad for David Lynch’s coffee brand appeared first on Digital Trends.
  • These next-gen hotel apps let you pick your room, unlock it, order meals and more

    Les Shu
    22 May 2015 | 5:15 pm
    Hotels are evolving their mobile apps to become virtual concierges – to the point where, some day, you may never need to talk to a real person. The post These next-gen hotel apps let you pick your room, unlock it, order meals and more appeared first on Digital Trends.
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    Janet Fouts

  • Easy guide to the Periscope video streaming app

    fouts
    12 May 2015 | 10:42 am
    I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a…
  • Video App Wars

    fouts
    4 May 2015 | 12:30 pm
    I’ve been writing this post for weeks. Just before I get ready to publish it something changes! That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Then, just in time for Social Media Marketing World in…
  • Evernote – Change the Way You Take Notes

    fouts
    12 Mar 2015 | 11:26 am
    Productivity software? Tried it. It never does what I need it to do and I spend more time setting it up and loading stuff into it than I do actually using it. Most of the apps I’d tried also had accessibility issues. Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier. Until now. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone,  or smart phone. Items are tag-able and fully search-able so you can add pretty much anything, run…
  • Are you an intentional marketer?

    fouts
    8 Mar 2015 | 3:52 pm
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions. Take a moment to think about each of the networks you are engaging on and write down your answers. I’ll tell you what to do with them in a minute. Why did you choose this network? Because somebody told you you HAD to be there? Because your competitor is? It seemed like a good idea at the time? Because your market is there? You like…
  • Meercat jumps on Twitter Video

    fouts
    5 Mar 2015 | 9:14 am
    People are jumping on Meerkat, a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there If you’re streaming a Meerkat video it’s pushed to your followers on Meerkat in real time and viewable on Twitter in real time Followers can “re-stream” your broadcast to their own followers in real time too You can…
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    SocialTimes Feed

  • Social Media Jobs: Honest Tea, Emerald Expositions

    Nadine Cheung
    22 May 2015 | 3:00 pm
    This week, Honest Tea is hiring a social media copywriter, while Emerald Expositions needs a social media manager. Fidelity Charitable is seeking an editor of social media and digital content, and Hunter Public Relations is looking for a social media community manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Copywriter Honest Tea (Bethesda, MD) Social Media Manager Emerald Expositions (West Harrison, NY) Editor, Social Media and Digital Content Fidelity Charitable (Cary, NC) Social Media Community Manager Hunter Public…
  • Report: 79% of Washington D.C. Insiders Use LinkedIn

    Kimberlee Morrison
    22 May 2015 | 2:00 pm
    Social media has the power to create information overload, regardless of the industry in which we work. However, it also provides more information than we’ve had access to before. In the fifth edition of Washington in the Information Agefrom the National Journal we see how Millennials, Gen-Xers, and Baby Boomers in Washington D.C. use social media, and traditional media. A survey targeted at 1,200 Capitol Hill staff, senior-level federal executives and private sector policy professionals and examined the media attitudes of the demographics in each sector. As smartphones have become…
  • KLM’s Social Efforts Generated €25 Million in 2014 — A Look Inside The Strategy

    Justin Lafferty
    22 May 2015 | 12:00 pm
    One of the biggest demerits against social marketing has been that it’s tough to prove direct return on investment. Don’t tell that to Gert Wim ter Haar, the social media hub manager at Dutch airline KLM. His company’s social team turns irate passengers into happy brand ambassadors — generating an extra 25 million Euro last year for the company. Wim ter Haar doesn’t see an angry customer as something to be placated or ignored, shipped to a 1-800 customer service number or a boilerplate FAQ page. He sees opportunity for great change, he told SocialTimes at the…
  • Mobile Game Roundup: Earthcore: Shattered Elements, Brickies and More

    Brandy Shaul
    22 May 2015 | 11:31 am
    Are you looking for a new mobile game to try this weekend? Look no further, as this week was full of new releases, containing a little something for everyone. For instance, Gameloft released its new match-three puzzle game, Ice Age Avalanche, while Insomniac Games continued its expansion into mobile with the release of its Bad Dinos tower defense game. Amazon Game Studios and WayForward released Til Morning’s Light, an action-adventure game set in a haunted mansion, and Plain Vanilla Games revamped its QuizUp social trivia game with hefty social networking features. Still looking for new…
  • WARNING: Messages from ‘Facebook Recovery’ Are Scams

    David Cohen
    22 May 2015 | 9:00 am
    Facebook users: If you receive messages from an account titled \"Facebook recovery,\" report them at once and do not follow the directions. They are part of a scam. Jovi Umawing of Malwarebytes Labs provided details in a blog post, saying that victims are directed to a payment page, where their credit-card information is requested. The scam message reads (unedited): Notification: Your Account will be Disabled! Account FACEBOOK you have already been reported by others about the abuse of account, this is a violation of our agreement and may result in your account is disabled. Please verify…
 
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    Social Media Trader

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    UKDave
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    mac cosmetics angel lipstick Discount J2B8Q-970 If you like, please click here: MAC Eyeshadow MAC Eyeshadow Kit Warm 168 Color Palette Hot! For Sale MAC Eyeshadow MAC Eyeshadow Kit Warm 168 Color Palette professional makeup brushes set mac Of course, as some style never leave, there is still full of quarterly New London; so is.David Koma this season’s design theme or the called " Grand Slam ", he demonstrated the tennis sports theme complete with color and A profile bright: prints from the inspiration from the net, green leather block edge to hanging neck Halter collar,…
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    UKDave
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  • Why Frank Sinatra Would Fake His Feed Numbers

    admin
    30 Sep 2008 | 10:38 am
    What do Frank Sinatra, fake RSS feed subscribers and professional mourners all have in common? We explore how social imitation works and why it could help explain why people flock to your site or leave in their droves. It was the screaming girls that spurred J Edgar Hoover into action. Francis Albert Sinatra was a threat. If the letter was right then the “shrill whistling sound” of those girls screaming for him was planting the idea in the minds of Americans that their very own Hitler would be ok. It was the anonymous letter about those screaming girls that brought him to the attention of…
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    Web Strategy by Jeremiah

  • Can Tech Startups Appease Wall Street While Achieving Their Social Mission?

    jeremiah_owyang
    15 May 2015 | 5:05 am
    Etsy, at least, may have figured it out. (This post originally appeared on Fast Company) Over the last decade, there’s been an outpouring of concern about how Facebook, Google, and other Internet companies treat their user data. This concern continues as the next generation of startups, like Uber, Lyft, Homejoy, and Postmates, are being taken to court by people like worker rights lawyer Liss-Riordan, who formerly filed class-action lawsuits on behalf of truck drivers, waiters, delivery men, cable installers, and call center workers. Industry leaders have written about how these…
  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
  • Meet the Empowered People

    jeremiah_owyang
    9 Apr 2015 | 5:48 am
    They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going to do together?” I’ll be glad answer that. They are powerful. They have new powers, and you can see a collection of stats, that enable them the ability to get all the information they need about you in real time using social networks, mobile devices, and the internet.
  • 8 Brands Using the Collaborative Economy to Market with the Crowd

    jeremiah_owyang
    2 Apr 2015 | 6:22 am
    It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make…
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    Future Visions

  • The Return of the Arcade

    Jonathan Burg
    10 May 2015 | 8:03 am
    For sixty years, arcades were as american as the coca cola and pizza stuck to the knobs, buttons and joysticks. As a child of the nineties, there was nothing as exciting as the heavily greased yet insanely sticky Street Fighter arcade in the corner of our local burger joint. I will never forget my best friend's birthday parties of Whitey Fords (an arcade), or community trips to Space Plex where they had Capcom Versus Marvel, Virtua Fighter and when our parents weren't looking, Mortal Combat. Over the past fifteen years, increasingly capable home consoles, mobile gaming and the affordability…
  • When the basics become commoditized, invest in your CX

    Jonathan Burg
    3 May 2015 | 7:46 am
    This weekend, the wonderful Casey Newton over at The Verge posted a comprehensive review of the many, leading photo backup and cloud storage services. Nearly every service listed offers oodles of storage, location tagging and auto-backup from my mobile device. The very basics of photo backup have become commoditized.   But these photo services were built by engineers to solve a technical issue - limited storage space. What these products lack is an understanding of our human needs - sorting, fixing, viewing and sharing photos.  With cloud storage quotas growing to near-irrational sizes,…
  • Are you listening to your customers when it matters most?

    Jonathan Burg
    27 Apr 2015 | 10:11 am
    Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible insights into your customer’s needs and passions. Unfortunately, many marketers are only listening to their customers with half an ear. While they focus on public social media chatter, they often forget to listen to their customers when they are most invested in their business – while they are on the brand’s website.
  • Gaining user clarity by blurring the lines between marketing, product and UX

    Jonathan Burg
    18 Nov 2014 | 12:50 am
    In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of a desire for efficiency and a focus on product. But what if we redesigned our teams around the user?  Great marketing, great product strategy and specs, and great design are all born of the same core insights and the same promise to the user. From the user's perspective the pitch, the product experience and the product value all combine to form the brand or…
  • Facebook is punishing crappy content - here's how to create great content every day of the year

    Jonathan Burg
    16 Nov 2014 | 10:43 am
    Over the past 24 hours the web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong. Facebook will now filter out posts that provide no unique value to users. To be specific, Facebook will be filtering out posts that are (a) purely promotional, (b) copied directly from ads or (c) meaningless promotions. This is good for marketers, it's good for users and it's great for Facebook. Here's why most Facebook content is crap.
 
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    solar feed crenk-feed

  • Does Your Home Deserve Solar Power?

    22 May 2015 | 3:33 pm
    The term “solar energy” is often used these days, but some owners have considered a realistic option. Without estimates, most people assume that the cost of installation would be completely outweigh the potential benefits. While green energy has come a long way since its inception, many people still view this technology as trapped in its infant stage. With its recent progress, however, solar panels are becoming not only an affordable option, but also the most logical step that you can take to save energy in your home. Rebates and incentives The federal government and many states…
  • Sunshine State lagging behind in solar energy

    20 May 2015 | 1:13 pm
    The Sunshine State residents realize that the exploitation of the abundant solar energy in Florida is not an easy task. Industry experts rank third in Florida in the nation in the potential of solar energy roof, but 13 in the amount of solar energy produced. Experts in renewable energy and solar industry say Florida is being delayed because the state is one of four that require solar energy to be sold exclusively by utilities. This limits the options to go Solar financial commitment and increases in advance for consumers. The Sierra Club sees the lack of consumer choice as harmful to the…
  • CIAL to be world’s first fully solar-powered airport

    19 May 2015 | 2:50 am
    Kochi International Airport is on track to become the first airport in the world to draw all its power from solar energy. The airport would generate 12 MW of solar energy, and work should be completed in three months. Bosch is the structure of the airport to build the necessary structures. CIAL, the company that manages the airport, plans to raise between 50,000 and 60,000 units of electricity per day and would cost Rs 64 million rupees. Solar panels have arrived at Chennai airport and related works are underway. The airport already has a 100 kW pilot project generates 1.1 MW power project…
  • Solar Attic Fans Can Reduce Your Energy Bill

    18 May 2015 | 3:27 am
    A simple way to reduce your electricity bill Many owners of Hawaii spend a small fortune to run fans and air conditioning in trying to keep your house cool. Most homes, houses, especially older, depends trade winds to keep your home from becoming unbearable. Generally people who are trying to beat the heat was just installed an expensive air conditioning system. What they do not realize is that they could reduce their energy bills and save money simply by improving ventilation. It goes without saying that if you can keep the heat naturally, will have less and less fans air-conditioning,…
  • Three Reasons Why You Should Consider Solar Installations

    17 May 2015 | 3:05 pm
    In today’s society, there is a good chance that you’ve probably seen or at least heard of solar panels. Regardless of how you learned about solar installations, you may wonder if they are a good choice for you and your energy needs. With about 600,000 businesses and households in the United States to make the change, it is safe to say that people see the clear benefits of renewable energy. If you are looking to heat your pool or the entire house, here are some reasons why the choice of solar energy that could be interested. It is profitable No one likes to spend money on your…
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    Des Walsh

  • Who Sees Your Blog Posts on LinkedIn?

    Des Walsh
    5 May 2015 | 4:26 pm
    A client asked the other day, “Who actually sees what I post on the LinkedIn publishing platform?” This was referring to the blog posts we can now publish directly on LinkedIn, as distinct from updates we might post with links to blog posts on our own sites. I posted here yesterday on the practical steps involved in posting on the LinkedIn publishing platform. So back to the question of who sees what we post. Here is my basic list: My first degree connections and others who have chosen to follow me but may not be connections. People with whom I share the link, which may include…
  • How to Post to the LinkedIn Publishing Platform

    Des Walsh
    4 May 2015 | 1:46 pm
    The LinkedIn Publishing Platform Early last year, LinkedIn opened its publishing platform – its blog, if you will – to all English-speaking members and more recently (Jan 2015) signalled that members speaking other languages would also have access. Previously, the privilege had been available only to a select group of “Influencers” such as Sir Richard Branson, Bill Gates and President Barack Obama. From the viewpoint of LinkedIn members, it’s a way to enhance our professional profiles and our presence on LinkedIn. From the company’s viewpoint it is no doubt…
  • Become a Thought Leader with Blogging – Part 2

    Des Walsh
    24 Mar 2015 | 11:40 pm
    In the first post of this two part series, I shared some thoughts about using blogging to establish or promote yourself as a thought leader. For that I focused on what some would see as a group unlikely to be persuaded to blog, CEOs. In this second post of the series I share some results of a few hours searching for examples of CEO blogs with interesting, useful content. I found seven really interesting blogs by CEOs. In this post I comment on three of them and hope to comment on the others in a separate post in the not too distant future. Two things in particular stand out for me with these…
  • Become a Thought Leader with Blogging – Part 1

    Des Walsh
    25 Feb 2015 | 11:26 am
    A Big Moment in San Francisco, 2003 Twelve years ago, at a Coachville conference in San Francisco, one of the sessions that had a big impact on my business and my life was titled “Become an e-Celebrity with Blogging”. It was a lightbulb moment. Not that I wanted to be a “celebrity” but that I saw how blogging could help me share my story and promote my coaching business globally. As it did. I have no doubt that blogging and – more broadly – social media have helped me operate in a bigger field and build a network more deeply and widely than I could have expected otherwise. That…
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    Chad's Blog

  • Raising the Barr Weekly Memo: Cyber Strategies to Reduce Your Labor Intensity

    Chad Barr
    20 May 2015 | 12:24 pm
    Issue No. 124 May 20, 2015 Raising the Barr Weekly Memo: Cyber Strategies to Reduce Your Labor Intensity This week’s reflection point: Effective cyber strategies can help Reduce Your Labor Intensity. Yes, you heard it right. Here are some examples I implemented in my own business that have had significant positive impact. Create models. In the past, when helping my clients create their marketing blueprint, I found myself involved in lengthy conversations to help develop such. Yet, when I developed the Strategic Blueprint Model, I found clarity quickly increasing while labor intensity…
  • Raising the Barr Weekly Memo: Million Dollar Web Presence Action Plan

    Chad Barr
    13 May 2015 | 1:31 pm
    Issue No. 123 May 13, 2015 Raising the Barr Weekly Memo: Million Dollar Web Presence Action Plan This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Include powerful examples, proofs and calls to action. Use my targeted value concept where you choose several prospects and clients, provide them with genuine value and suggest a meeting. Connect with buyers online and offline and engage in genuine…
  • Raising the Barr Weekly Memo: The Importance of Proofreading Your Content

    Chad Barr
    6 May 2015 | 1:49 pm
    Issue No. 122 May 6, 2015 Raising the Barr Weekly Memo: The Importance of Proofreading Your Content This week’s reflection point: I was always intrigued by English colloquial expressions and have always loved “testing” my new learned idioms on anyone I see in my path. Upon my arrival to the US (37 years ago) and during one of my college lunch breaks, I wanted to impress my American buddies with my new idioms. Being so tired from studying the night before and while they were having their lunch I sat down and said: “I pooped!” Their reactions and face expressions…
  • Raising the Barr Weekly Memo: Absence Makes Them Forget

    Chad Barr
    29 Apr 2015 | 12:57 pm
    Issue No. 121 April 29, 2015 Raising the Barr Weekly Memo: Absence Makes Them Forget? This week’s reflection point: I bet that some of the content you developed in prior years is absolutely brilliant. Yet, it is your recent published content that gets most of the attention. So why not bring some of that old content back to life? Several years ago, in my podcast It’s Time to Repurpose Your Content, I discussed why it is rather imperative to repurpose our content. I even referenced this concept a few years earlier in my Repurpose and Improve Your Published Content post. In the…
  • Raising the Barr Weekly Memo: Solopreneur Or Teams?

    Chad Barr
    22 Apr 2015 | 1:30 pm
    Issue No. 120 April 22, 2015 Raising the Barr Weekly Memo: Solopreneur Or Teams? This week’s reflection point: One of the key decisions many entrepreneurs face when branding their company is whether the brand should be their name or the name of their company. I’d suggest that if the structure and success of your organization depends on your full-time team, while your presence and your name are not crucial for the success of the projects, then your brand is the company. I find it disingenuous and somewhat silly for entrepreneurs to attempt and brand their company as the brand and…
 
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    andrewchen

  • Why we should aim to build a forever company, not just a unicorn

    Andrew Chen
    4 May 2015 | 12:51 pm
    “Unicorn company.” It’s the latest bit of jargon that’s infected our conversations here in the Bay Area, to the point where both WSJ and Fortune have clever infographics and lists of the top companies. In pitches, entrepreneurs are asked to explain how their new company will become the next unicorn startup, and the tech press routinely debates if a hot new team will build the next unicorn. And yet, this term could not be a more meaningless goal for entrepreneurs. After all, what’s the definition of a unicorn startup? Just one that reaches $1B in…
  • Ten classic books that define tech

    Andrew Chen
    30 Apr 2015 | 2:50 pm
    Today, I was asked for the definitive list of books that I’d recommend as the classics for tech products and business. It’s hard to pare things down to such a short list, since there’s so much great stuff that’s been written. In addition, a lot of new exciting books have been published in recent years, but they haven’t stood the test of time. My lists solely consists of books that skew oldish, but have aged well and continue to provide value today. This leaves out amazing contributions such as The Hard Thing About Hard Things, Zero to One, and The Lean Startup,…
  • How I first met Eric Ries and also why I’ve ordered his new Kickstarter-exclusive book The Leader’s Guide

    Andrew Chen
    7 Apr 2015 | 4:01 pm
    Taken a few weeks ago at dinner, at Mission Rock in Dogpatch tldr It’s the last week to order Eric Ries’s new book, called The Leader’s Guide. In a very innovative experiment, it’s being published exclusively on Kickstarter. It’s the only way to buy a copy. I’ve already ordered a signed version and encourage you to support his work too. Here’s the link. Making entrepreneurship mainstream Like many of you, I’m a huge fan of Eric – he’s created a compelling, cohesive framework for thinking iteratively and entrepreneurially about…
  • This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

    Andrew Chen
    30 Mar 2015 | 9:56 am
    Cheaper and cheaper rides Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it. It would be the next step in the industry’s trajectory towards lowering prices. Uber started in the high-end of the market, as “everyone’s private driver” which emphasized quality, but the early pricing was out of range for most. Dropping prices will increase demand, grow the market, and nothing will do that faster than going free. Starting with UberX and now UberPool, each tier of service…
  • Meet me and Eric Ries at a private event on March 21st – here’s how to attend

    Andrew Chen
    4 Mar 2015 | 11:41 am
    Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics I plan to touch on: How Eric and I met in 2008 as unknown/unread bloggers :) Going from zero to global movement for the Lean Startup Biggest lessons – what worked and didn’t The new Kickstarter campaign he’s putting together How growth fits into the Lean Startup framework What’s Eric’s up to now, and…
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    Social Gears

  • 7 Great Tips for Promoting Your Online Community

    Admin
    19 May 2015 | 11:00 am
    Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that! 1. Create a Short Video Create a short video in which you introduce yourself and the community and elaborate on why you started this journey. It doesn’t need to be particularly long or fancy – 2-3 minutes will do. Simply visualizing you, the face of the community, will entice potential new members to join and give a much-appreciated…
  • IBM and Follr CEO Stephen Fells to Co-Present Cloud Computing Seminar

    Admin
    18 May 2015 | 11:00 am
    Stephen Fells We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place tomorrow – May 19th – and is being held at IBM, 2455 South Road, Poughkeepsie, NY. At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He…
  • Why Upgrade to Follr Professional?

    Admin
    15 May 2015 | 5:00 am
    People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them: Social Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version. Web Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50! Documents – Add a printable résumé/CV, sales documents, product or company information, portfolio,…
  • Follr Personal Profiles Websites and Responsive Design

    Admin
    14 May 2015 | 11:00 am
    Let’s start off with a question and an answer: Q: What is responsive design? A: “Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). No one will argue with the growth and importance of mobile based computing and Web access – the good news is that Follr has things covered. Here is how a Follr personal profile Website looks on…
  • Are Verified Online Profiles Ranked Higher in Search Results?

    Admin
    14 May 2015 | 10:00 am
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    brandflakesforbreakfast

  • this “new beginning” gets us “feeeeeeeling gooooood”

    22 May 2015 | 5:29 am
    In the past Volvo was known for safety, stability and frankly, being less than sexy. Not exactly the car someone dreams about, but rather the type of car one may feel obligated to buy. A valiant effort on Volvo’s part has brought forth a brand transformation of epic proportions - bringing Volvo, as they've coined, into the light of a "New Beginning". In partnership with the music artist Avicii (yes, you read that right), the two unlikely partners have launched a long-form commercial featuring Avicii's new arrangement of the song "Feeling Good" that focuses on their transformation and…
  • fur-bulous fashion innovation

    22 May 2015 | 5:29 am
    We know what you were thinking – why don’t they have a sweatshirt that keeps me warm while my cat purrs away in the front pocket? Right on – fair question. We've asked ourselves the same thing time and again. Wait no more because all of our fashion dreams have come true – the new Mewgaroo Hoodie is here and it’s 100% fur-bulous. The fashion forward garment includes a lined, washable wedge shaped front pocket large enough for a small animal (cat) to snuggle in, long sleeves with paw print design and thumb hole access AND ears on the hood. Get yours TODAY. Meow!
  • read a book. grow a tree.

    22 May 2015 | 5:03 am
    Encouraging children to read is critically important to their development. Encouraging children to help save the environment is well, critically important to the world! Combining the two initiatives, successfully, is of brilliant! The Tree Book Tree program publishes children’s books that grow into trees when planted! The books are made out of acid-free paper, silk screened and printed with ecological ink. Now that’s bringing something full circle!
  • this billboard's not for men

    21 May 2015 | 5:10 am
    Beer brands rarely (if ever) market themselves specifically to women. Women, however, are the fastest growing beer drinking demographic. Astra beer in Germany knows this, so they created the first digital billboard ONLY for women. Using gender recognition technology, the billboard only serves up its funny advertising videos to women. If you're a man it tells you there's nothing here for you. Underage? It knows that too and serves you up a message saying you're too young. In fact, there are over 70 very quick, funny videos you can be served depending on the situation detected. Now if it could…
  • 21 May 2015 | 5:09 am

    21 May 2015 | 5:09 am
    Free wi-fi can motivate people to hang around . . . just look at any Starbucks in any city on any given day. Dare we say it's more motivating, than oh, I don't know, the threat of cancer? Apparently so, because The Peruvian League Against Cancer's giant tower at Playa Agua Dulce was a huge success in drawing sun worshippers in to its shade for free wi-fi. So, it seems free wi-fi can do what many many years of cancer PSAs cannot. Hey, whatever it takes!
 
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    Six Pixels of Separation

  • If You're Really Interested In Podcasting...

    Mitch Joel
    22 May 2015 | 12:12 pm
    One of the highlights of the TED conference this year was... ...Watching Roman Mars record an episode of his audio podcast, 99% Invisible, live in front of an audience. The topic of his TED Talk/podcast recording session was all about the design of flags. I want you to to stop and think about that. With all of the celebrities and amazing stories that are told on the TED stage, one of the most engaging and fascinating presentations was a guy, sitting behind a desk, recording an audio podcast (with a script) about the design of flags. While it does sound dry, it was anything but dry. Roman Mars…
  • The Art Of LEGO

    Mitch Joel
    22 May 2015 | 10:40 am
    "What do you want to do for a living?" All of us grapple with who we have become. The work that we do defines us. As a parent, this is the question that we most fantasize about. As an adult, this is the question that we often reflect on when work gets tedious or we're simply ready for a change. On a recent flight, I was watching the science fiction movie, Interstellar. There's a part in the movie (don't worry, this is not a spoiler alert) when one of the characters says that once we become parents, our role changes, and all that we are is the memory of our children. All of us grapple with…
  • The CEO Series

    Mitch Joel
    22 May 2015 | 10:18 am
    How are things going? It's a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member of a new, global marketing agency called, Mirum, and now we're tweaking the work that we do to be more forward-focused and more representative of our clients needs (and where they need to be), when it comes to marketing and technology. It's an evolution. And, with that change comes both opportunities and challenges. Several months back, I was asked to be a part of The CEO Series. It's…
  • Storytelling For Startups

    Mitch Joel
    20 May 2015 | 2:22 am
    Episode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. Since then, he's become the founder of a well known event called, mesh, and has become a full-time consultant that helps startups to…
  • Six Links Worthy Of Your Attention #256

    Mitch Joel
    19 May 2015 | 5:40 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
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    Chris Pirillo

  • What’s It Like to Review Cars?

    Chris Pirillo
    22 May 2015 | 4:31 pm
    Will there be more Baby Pirillos? Where should you buy a MacBook? What’s it like to review cars when you’re not a “car guy?” Can assassin droids disguise themselves as cantina lights? Did I get your name right? Watch this TLDR to find out! And please take time to relax this... Read the full article on http://chris.pirillo.com/
  • How Many Sizes of iPhone Will Apple Make?

    Chris Pirillo
    21 May 2015 | 5:41 pm
    Ever since Apple came out with the iPhone 6+, many of us have been wondering if the company will ever get back to making non-gigantic phones that don’t require two hands and maybe a toe or two to operate. In this TLDR, we discuss this, pizza parties, and why Diana had to take over the... Read the full article on http://chris.pirillo.com/
  • I’m Outraged that Windows 10 is Coming with Candy Crush Saga for Free

    Chris Pirillo
    20 May 2015 | 9:20 pm
    While I generally try to maintain a positive attitude, I concede that there are plenty of things in the world to get upset about. The high price of parking in urban areas. Sean Bean’s mortality rate. High fructose corn syrup. Corn. Etc. What I can’t wrap my head around, however, is... Read the full article on http://chris.pirillo.com/
  • Ba Ya Da Va Wa Ga Ga Ba Da Da

    Chris Pirillo
    19 May 2015 | 10:30 pm
    If anybody knows what Jedi is trying to say in Pirillo Vlog 1115, please let us know ASAP! Read the full article on http://chris.pirillo.com/
  • Gnomedex Call to Action

    Chris Pirillo
    19 May 2015 | 7:12 pm
    You know about VloggerFair. You know about Gnomedex. And if you don’t? Well, have no fear, as I will tell you about ’em here! Thanks to our Super Gnomies for making this all possible! Curious about what becoming a Super Gnomie means for you? Check out the details here! TLDR –... Read the full article on http://chris.pirillo.com/
 
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    Common Craft - Common Craft - Our Product is Explanation

  • Thing Explainer: A New Book By Randall Munroe of xkcd

    leelefever
    13 May 2015 | 11:40 am
    What if you had to explain something very complex, like a rocket, and only use drawings and the 1000 most-used words in the English language?   That's the constraint that Randall Munroe made famous a while back when he explained a Saturn V rocket. For example, because the word "rocket" is not in the 1000 words, he called it an "up-goer" and that became the informal name for this kind of communication. You might remember a guest post by Sally James on this blog about the idea Mr. Munroe, whose work you may have seen on the web comic xkcd, is set to publish an entire book called Thing…
  • New Video: Agile Methodology

    leelefever
    5 May 2015 | 11:41 am
    With our latest video, we’re geeking out a bit and explaining a popular way that software is developed.  Our focus here is a process called Agile Methodology that has changed how many software projects (and a lot of other things) are structured.  Here are the highlights: About This Video: Using an analogy of two road-tripping teams, this video highlights how Agile Methodology offers the chance to reach better than expected outcomes.  It teaches: The two basic approaches to software projects: Agile and Waterfall The role of continuous iteration and cycles of development Why the final…
  • New Video: Libraries in the Internet Age (Free Version Included)

    leelefever
    31 Mar 2015 | 10:10 am
    We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many, libraries are relics. In the age of Google, Amazon and Wikipedia it’s easy to think that…
  • New Video: Encryption on the Web

    leelefever
    3 Mar 2015 | 10:36 am
    For our latest video, we’re going behind the scenes of the Internet and taking a look at encryption and how “keys” help keep our sensitive information secure as it travels from computer to computer.    Here are the highlights as an ExplainerGIF:     Do you want to learn to make animated GIFs like the one above? We'll teach you.     About This Video: Encryption is a fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and…
  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
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    Data Mining: Text Mining, Visualization and Social Media

  • The Economist gets in on the AI Fluff

    Matthew Hurst
    10 May 2015 | 7:54 pm
    The Economist leads with an editorial and an article on The Dawn of Artificial Intelligence. The editorial starts of with: “THE development of full artificial intelligence could spell the end of the human race,” Stephen Hawking warns. Elon Musk fears that the development of artificial intelligence, or AI, may be the biggest existential threat humanity faces. Bill Gates urges people to beware of it. Dread that the abominations people create will become their masters, or their executioners, is hardly new. But voiced by a renowned cosmologist, a Silicon Valley entrepreneur and the founder of…
  • AI, Artificial Birds and Aeroplanes

    Matthew Hurst
    9 May 2015 | 11:50 am
    The Turing Test for artificial intelligence is a reasonably well understood idea: if, through a written form of communication, a machine can convince a human that it too is a human, then it passes the test. The elegance of this approach (which I believe is its primary attraction) is that it avoids any troublesome definition of intelligence and appeals to an innate ability in humans to detect entities which are not 'one of us'. This form of AI is the one that is generally presented in entertainment (films, novels, etc.). However, to an engineer, there are some problems with…
  • How to Understand Computers in Film

    Matthew Hurst
    6 May 2015 | 4:21 pm
    When we see an act of programming, screeds of code or other interactions with computers in movies, software engineers are likely to roll their eyes. When Chappie's coder has to write 'terabytes of code' When Ford's computer guy has to 'write a special program' to crack a password in one of the Jack Ryan movies etc. I rolled my eyes at these. But I also realize that these interactions are just symbols. They are place holders for 'someone doing some coding'. If we actually saw someone doing some coding, I think we'd roll our eyes for another reason. This…
  • How the Tech Media Keeps Artificial Intelligence at a Distance

    Matthew Hurst
    4 May 2015 | 1:30 pm
    In sympathy with yesterday's post about AI as presented in films, consider this recent article from the Wall Street Journal: Artificial Intelligence Experts are in High Demand. A list of mostly machine learning experts is produced as evidence for the topic of the article. There is an unfortunate trend being presented to the public in this space in which the term 'artificial intelligence' is being used to draw readers with stories of real technical achievements in the space of machine learning and machine perception (recognizing a cat in a image is not an act of artificial…
  • How Hollywood Keeps Artificial Intelligence at a Distance

    Matthew Hurst
    3 May 2015 | 8:40 pm
    When something doesn't exist (like artificial intelligence) it's easy to think that there is some missing piece of magic required to bring it in to existence. There has been a growing interest in movie depictions of AI of late, and these all seem to require some sort of non-linear step to realize this technology. Ex Machina (which I really enjoyed) required a new sort of hard/software in the form of a jelly like substance. Chappie (which I also liked, though I generally prefer cheese and ham combined in a sandwich) required 'terabytes of coding' and a good amount of luck…
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    Drew's Marketing Minute

  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
  • Show your customers that you care

    Drew McLellan
    5 May 2015 | 5:59 am
    In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform.   No doubt that’s part of the equation but I think it’s more than that. The trust level they’re really looking for is the reassurance that they can trust you to take care of them if…
  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
 
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    The Buzz Bin

  • Sweet Surprise Dinner

    Julie Stas
    22 May 2015 | 6:00 am
    One of the biggest challenges in public relations is to continue to capture and increase interest among our audiences – one of the hardest audiences being media. So how do you host a media dinner in the center of a major global media hub filled with influential writers who are constantly invited to multiple dinners a night? With this challenge in mind, the NC Sweet Potato Team decided to add an element of surprise. On behalf of the North Carolina Sweet Potato Commission (NCSP), we partnered with Dinner Lab, a social dining experiment uniting undiscovered chefs with adventurous diners.
  • Millennials, Redefining Luxury

    Rachel McPherson
    20 May 2015 | 3:57 pm
    Credit: Forbes Hide the Cristal. Millennials are now the target for many brands, but in the luxury space, there’s a striking shift from their predecessors. “Gone are aspirations to acquire the must-have brand-name purse and thousand-dollar bespoke suit. They don’t see money as a way to show off. They don’t flaunt it or need to impress others.”* Instead they seek out enriching experiences – from trips to the Amazon to the ports of Croatia – to feature on their Instagram feed. It’s more about sharing the opportunity with friends than showing extravagance. Today’s social media…
  • 60 Seconds to Shine: Grading University Brand Videos

    Blake H. Mirzayan
    19 May 2015 | 11:10 am
    You’ve already learned the chords to your favorite song and watched cats flush the toilet.  When is the last time you took a really good look at what colleges and universities use as their introduction to the world? Today’s university YouTube channels function as mini-websites, with a short introduction video at the top and categories (typically student life, academic, alumni, etc.) that segment everything else. With more than 1 billion users spending hundreds of millions of hours on the site each day, no school can afford to miss the mark. If a 60-second video sparks prospective…
  • Ditch the Pitch—Sort of

    Eliza Winston
    19 May 2015 | 6:42 am
    Do you hate media relations? Do cold calls make you feel like a telemarketer during dinnertime? Then it’s time to stop calling strangers—it’s time get social. PR professionals’ beloved media databases allow us to find and email hundreds reporters and editors with a few clicks. And according to recent surveys and articles, we don’t even have to call them for follow ups! Just blast those suckers off and sit back and wait for your top tier hits. If only it were that easy. But I’m not here to take a stand on calling versus emailing (PICK UP THE PHONE!) when it comes to media…
  • In Defense of Origin and Geographic Branding – It’s the Where that Counts

    Pia Mara Finkell
    18 May 2015 | 5:00 am
    This week in Geneva, Switzerland, over 75 nations are debating why the ‘where’ is as powerful as the ‘what’ in branding premium products, from Champagne to Prosciutto di Parma. The World Intellectual Property Organization (WIPO) Diplomatic Conference is laboring to update the existing 1958 agreement protecting appellations of origin on a global level, hoping this updated language will encourage additional countries to join. Let’s say, the Unites States, for example. Having formed a career around defending the value of origin in wine and food, I can sincerely appreciate the…
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    Greg Verdino's Marketing Blog

  • Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

    Ian Patterson
    11 May 2015 | 10:13 am
    Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4.     DAY 4 I’m using the fourth post in this series to talk about that one stage in every business cycle. The time when we stop and look at each other asking, “What’s the strategy?” or “Maybe we…
  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
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    SocialFish

  • [Cool Infographic Friday] How to Speak Marketing Automation

    Maddie Grant
    22 May 2015 | 4:00 am
    LOL!  This one made me giggle.  Do you use Marketo, Eloqua, Pardot, Hubspot or Act-On for your marketing automation? Then you might need this visual thesaurus.
  • How to Promote and Measure Hashtag Campaigns

    Maddie Grant
    21 May 2015 | 4:00 am
    Free resource alert! A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Download this guide from Simply Measured to learn things like: What hashtags are and why you should be using them How successful brands are using hashtags Which networks support hashtags How to use hashtags to promote contests …and much more. Get it here!
  • Whoo hoo! Give Local America raised $68.5 million for 9000 nonprofits!

    Maddie Grant
    20 May 2015 | 4:00 am
    THANK YOU so much to everyone who donated money, a share or a tweet to help with the Give Local America National Giving Day on May 5.  BIG THINGS come out of small actions and we’re very happy to have been a part of it!  What’s next, you ask?  Well, save the date (May 3, 2016) for next year!   ————- (photo credit)
  • How to Leverage Mobile Payments to Garner Customer Loyalty

    Editorial
    19 May 2015 | 4:00 am
    Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Here’s a round-up with some ideas: Use Pay with a Tweet Instead of giving away freebies, coupons and products, organize a Pay with a Tweet campaign to help spread the word…
  • Preparing Your Online Community for the Digital Generation

    Maddie Grant
    18 May 2015 | 4:00 am
    This post originally appeared on the Higher Logic blog, where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.  And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ————– In a few years, the Millennial generation (born between 1982 and 2004) will be the single largest segment of the…
 
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    Christopher S. Penn

  • How much resolution do you need in marketing analytics?

    Christopher S Penn
    22 May 2015 | 4:21 am
    Resolution in optics is defined as how much detail you can see, the degree of detail visible. Televisions are sold by their resolution, with numbers like 720p, 1080p, and 4K. Microscopes are sold by resolution, such as 20x, 50x, and 150x. Even marketing analytics tools offer analogs to resolution, such as how often reporting is available. Data in the web-based Google Analytics interface defaults to daily as the lowest resolution, but in custom reports and the API, you can get data down to the minute. Why does resolution, particularly in marketing analytics, matter? Resolution costs more as it…
  • How to make Twitter objective-based advertising work

    Christopher S Penn
    21 May 2015 | 5:31 am
    Twitter recently announced that it was making objective-based advertising available to everyone. These new campaigns ensure that you pay only for the specific result you’re aiming for: On the surface, this seems like an excellent deal for advertisers. You pay only for what you want to buy. The question is, are these things you want to buy? The answer depends on understanding what your objective is. If you haven’t already mapped out your social media funnel then it’s unlikely you’ve got a solid handle on what to buy: Before you spend a dollar on any kind of social media…
  • How to build your Twitter SEO strategy

    Christopher S Penn
    19 May 2015 | 11:36 pm
    Tweets are showing up in Google again. This is kind of a big deal. Why? In the past, social search was about helping a searcher find the right person. As my friend Mitch Joel says, it’s not who you know, but who knows you. Social search helped to connect you with the “who”. Traditional search was about helping a searcher find the right information. Traditional search identified the content that was most relevant to the inquiry; it helped connect you with the “what”. By blending regular and social search, people can now find the who and the what simultaneously. By…
  • Inferred impressions

    Christopher S Penn
    18 May 2015 | 10:12 pm
    “You never get a second chance to make a first impression” is a time-honored cliche. Yet we also hear not to judge a book by its cover, that beauty is more than skin deep, and a variety of other cliches advising against snap judgement. What’s a marketer to do? Impactful first impressions are inferred impressions; what you take away from an interaction creates an inference for subsequent interactions. For example, if you’re a hotel and your lobby is unclean, the inferred impression is the rest of the hotel is unclean. If your sales staff is surly before the sale,…
  • Use Google Analytics to find digital walking paths

    Christopher S Penn
    18 May 2015 | 12:09 am
    There’s an urban legend from several different colleges about how a school didn’t pave sidewalks in the first year of its new construction. The school simply let students wear paths in the grass and then paved over where they walked later, in order to create a campus that felt the most natural. While apocryphal, the concept is a sound one. Pave and expend resources where people are, rather than where you think they should go. What if you could do that with your website? Using Google Analytics, you can. Google Analytics provides a tool called Event Tracking in it. Event Tracking…
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    Socialmedia.biz

  • Content is king, so make sure your brand content stands out

    Ayelet Noff
    20 May 2015 | 4:04 pm
    Marketers are turning to new tools to make sure the content is seen. How Snapchat, Medium and LIFE IN HI-FI are emerging as key social marketing platforms With the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users. However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the…
  • 3 big Facebook changes that could affect your business

    Guest
    14 May 2015 | 3:06 am
    Add these new tricks to your business’s social media marketing toolkit Target audience: Small businesses, marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, educators, Web publishers. Post by Megan Totka ChamberofCommerce.com Keeping up with changes in social media can often feel like a losing battle. From algorithm updates to complex features and add-ons, platforms like Facebook often seem to be ever-evolving. There are, however, three big changes you can look forward to in the remaining months of 2015 that may be good for business. These…
  • Promote your book with influencer marketing

    Chris Abraham
    4 May 2015 | 2:45 am
    ‘Never forget that every profile, website & blog represents a person, a soul, an ego & a heart’ Target audience: Marketing professionals, authors, self-publishers, PR pros, brand managers, SEO specialists, educators, Web publishers, journalists. Afew days ago at GroupHigh’s Outreach Marketing Virtual Summit I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett;…
  • 100% discount codes for the Realtime Marketing Lab 2015 Spring Tour

    Chris Abraham
    27 Apr 2015 | 10:55 am
    This is not your older sister’s social media conference Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators. I‘m going on a dog-and-pony show with Bob Fine and Michelle Shummel in a couple weeks. We’re calling it the The Realtime Marketing Lab 2015 Spring Tour.  I’ll be riding my motorcycle from DC (Monday, May 4th) to NYC (Wednesday, May 6th) to Boston (Friday, May 8th) and then flying East with Bob and Michelle and we’ll be hitting Seattle (Monday, May 11th),…
  • Women have a natural marketing advantage

    Guest
    27 Apr 2015 | 3:04 am
    Photo by Ginger Hendrix Pape via Jodi Womack / Creative Commons BY Ask, listen & respond before you get down to business Target audience: Marketing professionals, PR pros, brand managers, women in marketing groups, SEO specialists, businesses, nonprofits, educators. Post by Megan Totka Chief Editor, ChamberofCommerce.com When it comes to marketing, women have a natural advantage. We’re social creatures, and we understand human nature. To cut through the marketing noise and earn customers, we have to take our natural instincts to a whole new level. With all the distractions online,…
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    Marketing Land

  • Marketing Day: Bitly Adds New Analytics, Video Marketing Tips & An Interview With Cole Haan’s CMO

    Amy Gesenhues
    22 May 2015 | 1:00 pm
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing Link-shortening service introduces new analytics feature that gives... Please visit Marketing Land for the full article.
  • Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing

    Martin Beck
    22 May 2015 | 11:58 am
    Link-shortening service introduces new analytics feature that gives enterprise customers a picture of how their content is being shared across the full Bitly network. The post Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views

    Steve Hall
    22 May 2015 | 11:37 am
    The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad. The post That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • 7 Tips For Launching A Video Marketing Strategy

    Michael Litt
    22 May 2015 | 8:04 am
    Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan. The post 7 Tips For Launching A Video Marketing Strategy appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth

    Greg Sterling
    22 May 2015 | 8:00 am
    Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users... Please visit Marketing Land for the full article.
 
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    Convince and Convert

  • 4 Conversion Experts On Why Buyers Click

    Barry Feldman
    4 May 2015 | 6:00 am
    Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization, the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team intent on building and protecting their lead, they look to top professionals for ideas they can use to perpetually improve. The upcoming Conversion Road Trip, hosted by Unbounce, will bring many big league CRO experts together to present strategies…
  • Why Twitter is Trying to Turn Itself Into Facebook

    Jay Baer
    4 May 2015 | 5:00 am
    Tweetable MomentsThat’s the beauty of social media: There aren’t specific rules about how we have to use it.joelcommTweet This The Future of Twitter Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “twitter power 3.0,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980. In 1995, he started one of the first 18,000 websites in the world. As such an early adopter, Joel learned very early on that social interaction…
  • Embrace Mistakes to Become a Better Social Media Pro

    Jess Ostroff
    1 May 2015 | 6:00 am
    Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM, an author on thought leadership, Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Among them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing…
  • 5 Things You Need to Know About Google’s Mobile Changes

    Santiago Jaramillo
    1 May 2015 | 5:00 am
    It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. For us at Bluebridge, these changes do not come as a surprise—and we are not panicking. With about 60% of online traffic coming from mobile, it is no…
  • How to Clean Up Your Content for More Credibility

    Hillary Byers
    30 Apr 2015 | 6:00 am
    Let’s face it: nobody likes a trash talker. Yet businesses are relying on subpar messaging to spread the word—while still expecting to yield positive results. On the contrary, when you share mediocre content, you get mediocre results (highlight to tweet). Don’t forget the age-old rule, “You get what you give.” Having quality content provides an engaging, relevant experience, while also establishing your credibility, increasing SEO value and search engine rankings, and building trust with your audience. If you are not reaching your goals of cultivating a trustworthy…
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    The Online Community Guide

  • It's Good To Be Hated

    Richard Millington
    21 May 2015 | 5:42 pm
    First the establishment ignores you, then it hates/mocks you, then it tolerates you, and then you become the establishment.   If you find a lot of people in your sector hate or mock your community, you’re halfway there. Be more worried if people ignore you. 
  • Flattery and Impact

    Richard Millington
    20 May 2015 | 5:43 pm
    If you want someone to join the community, flatter them and explain why you need them in the community.  Don’t flatter someone for who they are. Praise them for what they have done. Don’t tell someone they will have a big impact. Highlight the specific role they can play in the community (and why only them can perform that role). Lots of flattery and lots of impact, that’s the secret. 
  • Eliminating Bias

    Richard Millington
    19 May 2015 | 5:39 pm
    How much information someone knows about you completely changes the type of answers they give you. This is a big problem in the research stage.  Here’s a problem that arises you and your members ask questions.    People might agree with you because they genuinely agree with your statement. They might agree with you because they like you (or their friends do). They might agree with you because they’re busy and want you to go away. They might agree with you because they know you’re heavily invested in something. If you ask ‘what do you think of my site?’ people will…
  • What Is The Best Way To Ask A Question?

    Richard Millington
    18 May 2015 | 5:34 pm
    ...not like that.  When you ask for the best, you're going to get the worst information. No-one knows what you mean.  Does best mean quickest, cheapest, most features, easiest to use, highest performance, most reliable, or something else? If you want members to share useful knowledge, ban members asking for the ‘best’ and teach them to get specific about their situation and their objectives. Use the introduction material to explain how to ask better, more specific, questions to get useful information.  StackExchange has a useful approach here. They use a box above…
  • Answering Questions

    Richard Millington
    17 May 2015 | 5:17 pm
    It's easy to give a well-intended wrong answer to a question. You might give an opinion, when a member wants a fact. To get it right we need to know the 3 reasons why members ask questions:  1)   We want to resolve a problem. If we have a problem, we ask a question to get the information we need to resolve it i.e. "Should I pack warm clothes if I'm travelling to Anchorage in Summer?" 2)   We want validation/connection. If we’re not sure of our status, the actions we’ve taken, or what we’re planning to do, we ask questions to solicit…
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    Daily Blog Tips

  • DanielScocco.com is Finally Live

    Daniel Scocco
    21 May 2015 | 11:00 am
    The domain DanielScocco.com has a curious story behind it. I bought it back in 2005, as I wanted to reserve the domain that matched my name. I wasn’t planning to use it for anything initially, and for some reason I forgot to renew it a couple of years later. Around 2009 I decided I should probably build a site on that domain, so I went to register it again, only to find out that someone else had already registered it! Given that mine is a pretty unique name, I figured that someone who knew me from this blog decided to register my name with the hope that I would offer to buy it for a…
  • Want to Build a Community on Your Site? Check Out the UserPro Plugin

    Mark Zeni
    13 May 2015 | 10:00 am
    If you read interviews with high profile bloggers and owners of popular websites, you’ll notice that pretty much all of them say that building a community around their sites was essential to achieving success and making the site popular. In other words, if you are not developing your own community, you need to start. Things you can do in this regard include allowing comments (and replying to them), accepting guest posts and so on. If you want to take this to the next level, though, you should implement a community platform on your site, and if you are using WordPress, you can do this…
  • Check Out the New Referral Program from Infolinks

    Mark Zeni
    6 May 2015 | 7:30 am
    Infolinks, as you probably know, is one of the leading advertising companies online. They offer several advertising options, but their core product are the InText ads that are embeded directly on your content. If you never tried this advertising format, it’s worth a shot. First of all it’s complementary to other formats, such as AdSense or banner ads. Second, depending on your niche and site style, you might actually get a good CPM rate for those InText ads. A couple of weeks ago I discovered that Infolinks is rolling out a new referral program as well. The new system is pretty…
  • How to Use 80/20 Principle To Get To Your Best Customers

    Guest Author
    5 May 2015 | 6:48 pm
    All customers are not built equal. Some make you more money and some cost you more money to keep. In a rather insightful way, Richard Koch’s classic The Pareto’s Principle (or the 80/20 Principle) actually puts numbers on the ‘some’ part of the equation. Roughly, only 20% of your customers contribute to 80% of your revenue. Which means that 80% of your customers (who only contribute to 20% of your revenue) demand time, energy, resources, staff, and everything else your business has. The story doesn’t just end with 80% of your resources being spent on customers…
  • Looking for Premium WP Themes and Plugins? Check out WPeka Club

    Mark Zeni
    29 Apr 2015 | 5:14 am
    The beauty of using WordPress as your platform is that you can you change your design whenever you wants with a couple of clicks. It’s just a matter of finding a new theme, uploading and activating it from your dashboard. Now if you are looking for a professional design, purchasing a premium theme could be a good idea, and those tend to be more polished and they come with more customization features. Want a recommendation for such a theme? Check out WPeka.com, a resource that I came across a couple of weeks ago. They have over 39 themes available, and you can browse according to…
 
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    Poetslife

  • NCT CBRNE USA 2015 Photos

    Bruce Curley
    3 May 2015 | 1:59 pm
  • CBRNe: Low Probability, High Impact

    Bruce Curley
    3 May 2015 | 6:14 am
    Most of us don’t need to or like to think about chemical, biological, radiological, nuclear or explosive events, yet they happen every day, somewhere.   We don’t think about them because there is a very low probability that they will happen...but they do. And when they do, unfortunately, they are very high impact. Think 9/11, the Boston Marathon, and the Ebola outbreak as just a few recent examples. Fortunately, there are experts and private companies meeting the challenge of identifying such events BEFORE they happen. I had the privilege of meeting a number of the experts…
  • Social Media as a Force Multiplier

    Bruce Curley
    9 Feb 2015 | 8:20 am
    Social Media as a Force Multiplier ISIS has proven very adept at using social media tools to win power, influence, recruits and strategic advantage over their opponents. So far, they've mostly portrayed their strategic, battle field, psychological and opponent success after they have achieved it. Here, I will examine how they could, and likely will, use social media as a significant force multiplier if they coordinate their assault with their social media skills to cause panic, chaos, death and destruction in the United States. Basically, after much research, I believe ISIS…
  • Eric Finzi, Artist, Finzi Contini Collection

    Bruce Curley
    14 Sep 2014 | 6:29 pm
  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
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    Nate Ritter

  • Navigating Big City Competitive Job Markets

    Nate Ritter
    22 May 2015 | 4:12 pm
    While the job market is still somewhat tough all throughout the United States, it is particularly tough in certain cities, such as Philadelphia, New York City, and Boston. These cities have particularly competitive job markets for many reasons. For one thing, they are all densely populated, and thus have a lot of people competing for jobs at all income levels. They also have a lot of colleges, so college students and graduates are competing with seasoned workers. Despite these hurdles, it is still possible to set oneself apart from other candidates, even in the toughest job markets in the…
  • Technologies that Can Help Grow Your Business

    Nate Ritter
    4 May 2015 | 4:51 pm
    Business technology ranges from sound, display, and input technology to the hardware and software being used within the business. It aids in promoting a business and its inventions, as well as it improves communication. It keeps businesses reliable. Losses are drastically reduced and profits, reliance and convenience are optimized. Technology also makes storing data simpler. Large amounts of data are backed up in the cloud, instead of using ordinary files to store the data. Keep reading to learn how recent technological advancements are improving business every day. Keep Connected with Smart…
  • Daybreak and 5 Other Unconventional Ways to Boost Employee Productivity

    Nate Ritter
    8 Apr 2015 | 3:44 pm
    In Los Angeles, some white collar workers rise early to hit the dance floor before hitting the morning commute. It’s called Daybreaker, and it’s a “morning movement,” and it’s supposed to motivate and inspire workers. Early morning raving is a strange way for an employee to improve their productivity, but what’s the harm? The party doesn’t serve alcohol; instead, Daybreakers serve up healthy breakfast foods and drinks. Daybreaker’s co-founder, Radha Agrawal, explains Daybreaker: “The average person, you wake up you’re kind of trudging to work, right? We said, ‘What if as…
  • Guess Who Makes $166,220 Per Hour?

    Nate Ritter
    18 Mar 2015 | 10:37 am
    This infographic is crazy!
  • You Have to Spend Money to Make Money, the Saying Goes

    Nate Ritter
    31 Jan 2015 | 3:23 pm
    It’s true: you can build a business and even market that business for free. You might even find a small amount of success. If you want to find real success, though, and earn a real living you’re going to have to spend some money. Moreover, it is better to spend money now to find success later than to try to scrape money together later when you’re trying to avoid failure. This is true of any industry and business type. Just ask the musicians who have to buy instruments to play and equipment on which to record their songs. Ask the retail shop that had to lease sales space and pay for the…
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    Louis Gray

  • Preaching to Our Choirs and Setting Up Blinders for All Else

    14 May 2015 | 10:15 am
    Just about four years ago, Eli Pariser raised some very real flags about the "filter bubble", concerned that many of us on the Web were limiting our viewpoints by following those people and companies with whom we were most aligned. Our personal positions on politics, sports, and yes, even technology, have us in a constant state of affirmation seeking, and the desire to be part of a group of like-minded people, to reinforce our position and strengthen our decided upon beliefs, that we just might be right. And should somebody in our streams disagree with us, or launch into an off topic rant, we…
  • FriendFeed's Closure Another Painful Loss from a Vibrant Era of Social Media

    9 Mar 2015 | 3:00 pm
    Amidst all the Apple watch hoopla today, FriendFeed's blog announced the long-ignored social networking pioneer was finally going to be taken out back behind Facebook's brilliant new campus and be put down for good. With the network's acquisition five years behind us in the rear view mirror, and user statistics consistently down, mothballing the once unique and vibrant community seemed only a matter of time, and the time has come.The closure will be by no means without pain. For the many people who made the site their center for capturing their updates around the Web, from the simplest status…
  • YouTube Kids: Smart, Mobile First, and Child Sized.

    23 Feb 2015 | 3:45 pm
    In December, I wrote about viewing technology through the eyes of a child. As much as I think of myself as an early adopter and 'with it' net citizen, I'm equally amused and amazed at the activities my own kids rapidly learn and partake in when it comes to technology and the Web, how things and concepts once considered the future are commonplace. And their eyes, unvarnished by the way things have always been, highlight shortcomings in our software and websites that historically have been designed for fully literate adults on the desktop.I've been particularly excited to watch (and trial)…
  • Adult Problems Stink. I Blame Drew's Cancer. #BlameDrewsCancer

    12 Jan 2015 | 11:30 am
    I quickly glossed over it during my first post of the year, when I said "Adult problems can be a real pain," but I'd be skirting around some big issues if I didn't go deeper on some very real drama that in years past would see me aggressively pounding the drum to draw attention to their pain, hoping to rally others to their cause. But as I get older, and, as a result, my friends do too, struggles with health, family, work or finance are hardly isolated - making it somewhat selfish to choose one cause against another. And that sucks.Nearly five years ago, +Drew Olanoff, one of the best…
  • 10 New Year's Resolutions (for you) for the Year 2015

    1 Jan 2015 | 7:30 pm
    A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months.In years past I've put forth fun predictions for the world in tech. And trust me, I have some predictions, but I'll hold those close to the vest. Working at Google makes predicting the future like cheating. And I won't bore you with a list of my own resolutions for…
 
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    ConverStations: Small Business Improvements

  • GUEST: The Power of SEO for Small Business

    Mike Sansone
    22 May 2015 | 2:21 am
    Written by Edgar T. Wilson Would you rather be told what to buy, or given advice on how to buy something once you decide you need it? Marketing messages have historically been rooted in establishing influence—catchy jingles latching on to your subconscious, attractive logos emblazoned on your memory, celebrity endorsements making your consumption feel like a cultural event—and so on. But while marketing is about a message, SEO is about having a conversation. Part of what makes SEO powerful is how it reverses roles on the advertising machines, and gives the power to consumers: you can’t…
  • THOUGHTography: Be the Resource

    Mike Sansone
    21 May 2015 | 2:25 am
    When in Doubt, Ask a Librarian There was a time in my life, before Google became our “find” engine, that the local library and the wonderful person at the reference desk was a great resource. Not always quick, but correct. Google can bring you back 100,000 answers, a librarian can bring you back the right one. – Neil Gaiman While these days, Google – and perhaps even more so, YouTube – has become a resource for how-to information. Great resources. Quick answers. Not always correct, but quick. There are some things that even a video won’t help me.
  • COOL TOOL: Send to Kindle

    Mike Sansone
    19 May 2015 | 2:33 am
    Some content is simply too long to read on your desktop. Maybe it’s the chair or the lighting. Maybe it’s a time issue. How about sending long articles or ebook you got for subscribing to your Kindle or Kindle App?  It’s easy. With Send to Kindle. The two ways I most often use the Send to Kindle tool: Long Articles – Epic content (long articles) that I know I will refer to or highlight a lot, I save right from my browser. I use the Send to Kindle Chrome extension (there is one for Firefox, too). Free eBooks – I subscribe to a lot of blogs and newsletters,…
  • METHOD: Too Long; Didn’t Read (TL;DR) – Epic Content

    Mike Sansone
    18 May 2015 | 2:51 am
    There is some truth, I suppose, to the practice and success of writing “epic” content. I recently asked someone to define “epic content” as best as they could. Their answer: TL;DR. Slang for Too Long; Didn’t Read. I’m not sure how epic any content truly is if it can be defined as “too long, didn’t read”, though most content of epic proportions probably is long. Some say a good, quality piece of content is 1,500 words. For most business owners, that long of a piece might be: TL;WW (or Too Long; Won’t Write). There are three ways I…
  • DEVOTIONAL: Give Me The Bible

    Mike Sansone
    17 May 2015 | 9:36 am
    Each Sunday afternoon on this site, we share a short devotional message.  If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual. Give Me The Bible I heard the story once of a young man taking a long trip. His suitcase was already pretty full when a friend asked what else needed to be packed. His friend looked at the suitcase and wondered if there was room for anything more. The young man said, “I only have to put in a guidebook, a mirror, a microscope, a telescope, a lamp, a…
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    Social Media Today RSS

  • Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

    Sarah Snow
    22 May 2015 | 12:50 pm
    Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’
  • 5 Periscope Celebrities to Watch (Literally)

    Carianne King
    22 May 2015 | 9:48 am
    Whether mundane, wacky, or wild, Periscope and its other live-stream broadcast cousins are changing the way that content creators interact with their followers.
  • Is Twitter Making a Comeback? Some New Treats for Marketers

    Margot da Cunha
    22 May 2015 | 7:00 am
    For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.
  • Why No One is Reading Your Content

    Mike Sweeney
    22 May 2015 | 6:23 am
    Two quarters down. Completed: 24 blog posts, 6 email newsletters, 4 checklists, 3 drip email campaigns, 2 eBooks, 1 webinar. Victory is yours. Except no one is reading your content.
  • Spredfast Embarks on New Partnership with Tumblr

    Aaron Miles
    22 May 2015 | 6:15 am
    Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform.
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    The Engaging Brand

  • Who Else Wants to Be The Perfect Leader?

    Anna Farmery
    20 May 2015 | 7:57 am
    Do you believe your business is perfect? Do you believe your leadership style is perfect too? For all readers who answer yes….double check your view and those of your customers are in alignment! For the rest of us, long hard days are spent trying to make our business offer ‘perfect’. Let me challenge this idea of perfection. Let me offer a different way of looking at our businesses….. Why? Because perfection doesn’t exist, it is subjective and it although it can offer you the fuel to keep striving, it is also unachievable. Why not differentiate yourself through…
  • 533 – Dominate Digital Disruption Before It Dominates You

    Anna Farmery
    19 May 2015 | 7:53 am
    Digital can overwhelm. Digital can feel like the driver behind ALL marketing and business decisions but is that right? Ray Wang, Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc joins Anna Farmery to talk about Disrupting Digital Business – his new business book published by Harvard Business Press. Why digital should not be disrupting business but helping business to disrupt business itself. Why the 2008 dot-com bust didn’t increase fear of digital, instead created hope for a new business model. How digital has decreased the size of…
  • Are You Ready for the Renewal Challenge?

    Anna Farmery
    15 May 2015 | 6:57 am
    Ever feel burned out by all the newness and change that you have to embrace? Well don’t worry….the ‘experts’ are wrong! New marketing is about renewal not new techniquesClick To Tweet Think about it…. We have always had content marketing – remember catalogues? We have always had conversations – just in person. We have always had communities – I am old enough to remember new Volvo drivers would wave to each other! New marketing should be renamed RENEWAL marketing. The emergence of the web means that you just cannot send out the same communication…
  • The Definition of Design For The Modern Consumer

    Anna Farmery
    14 May 2015 | 9:46 am
    Design is not about art. Design is not about beauty. Design is taking an idea and turning into value for the customer. A value that speaks to the mind and heart of the customer. When that value is distilled in the simplest form possible, the value offered is accepted and the acceptance leads to a profitable business. Design is distilling the essence of an idea into its basic simplicityClick To Tweet In business we can overcomplicate and have a desire to “look good”. In business we can use design to sell the idea yet what the customer needs is basic messaging delivered through the…
  • 532 – How To Ensure Everyone Understands You

    Anna Farmery
    13 May 2015 | 8:58 am
    We have all been there. We have all responded saying “No I didn’t mean that….” So how do we ensure that people DO understand us, how do we understand why people are receiving us in the wrong way? Don’t worry this weeks podcast is a discussion with Heidi Grant Halverson about No One Understands You and What to Do About It Why people are misunderstood in communication. How your behaviour can give the wrong impression. How both introverts and extroverts are misunderstood. Why people misunderstand verbal communication. How we can be our own personal editor. How to…
 
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    Brass Tack Thinking

  • The Startups No One Talks About.

    Amber Naslund
    14 May 2015 | 6:00 am
      If you listen to the tech media, the definition of a startup is pretty much: A technology company Funded by venture capital Geared toward some kind of “exit” event (either acquisition or IPO, more often the former) But the reality is that a startup can be any number of different kinds of businesses. The nature of a “startup” as opposed to simply a small or new business is —  according to Paul Graham, the co-founder of Y Combinator — that it is designed for growth, and that it is in place to test the models that will fuel that growth. By that…
  • It’s Time For Some New Voices in Tech.

    Amber Naslund
    12 May 2015 | 9:01 am
    I think it’s high time for a new generation of tech leaders — and voices — that aren’t VC-saturated silicon bubble dwellers but people who are deep in the dirt and working hard to build sustainable companies, not just quick exits. I know that I’m at a saturation point with “tech” as we know it and I’m ready for some new perspectives. And yes, that includes learning to express mine. For the 8 or so years I’ve been actively working in tech (and the many more when it was part of my job), I’ve wanted to write about my perspective. To…
  • Having Purpose To Your Story.

    Amber Naslund
    26 Mar 2015 | 7:00 am
    If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. I figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If I believe in what I’m doing, what I’m talking about, what I’m selling…
  • On Being Real About Failure.

    Amber Naslund
    25 Mar 2015 | 9:12 am
    I gave a talk a couple weeks ago at the W2O Precommerce Summit at the invitation of the lovely Aaron Strout and Bob Pearson. When I was thinking about the 10-minute speech – which is much harder than you think – I asked Aaron if there was anything in particular he’d like me to talk about. His answer was that he wanted me to talk about the differences in storytelling as an individual contributor – a blogger, an “influencer”, a content creator – and then storytelling as a professional representing an organization. My thesis was simple: the difference is…
  • I’ve Missed Blogging.

    Amber Naslund
    23 Mar 2015 | 5:45 pm
    But I sat here for a long time, wondering what to blog about. Paralyzed is probably more accurate. See, BTT used to be one of those “influential” blogs that people knew about and included on lists because I wrote about social media stuff when a lot of other people weren’t writing about it (yes, that definitely had something to do with it, timing is everything). The problem is, my hook became my roadblock. After a while, I just didn’t have that much unusual to say anymore about social media. The work I do is far more broad than that – I’m a marketer,…
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    NTEN

  • Our Hiring Practices Are Inequitable and Need to Change

    Steph
    22 May 2015 | 11:36 am
    Vu Le Executive Director Rainier Valley Corps Go ahead and bake some unicorn-shaped cookies. While you're at it, how about taking some time to ponder more equitable hiring practices? We have been relying heavily on the for-profit world’s hiring model, which has not been aligned with our sector-wide values of equity and community. It leaves out too many good people, and it is time that we as a field examine and change how we hire people. 
  • A Note About Those Notes

    Steph
    21 May 2015 | 1:20 pm
    Ash Shepherd Education Director NTEN A reveal of the magic behind the 15NTC collaborative notes URL creation. For a number of years at the Nonprofit Technology Conference (NTC), we have created “Collaborations Notes” for each of the sessions. This is a Google Doc that anyone can access and contribute to before, during, or after the session. We have found it adds great value for those who attended and also for folks who, for whatever reason, couldn’t attend that particular session.
  • Announcing the Digital Inclusion Fellowship

    Amy
    21 May 2015 | 8:07 am
    Only when everyone is online can we truly support our entire community with necessary services, access to education and information, avenues to employment, and social connections to friends and family regardless of income or where someone may live. Today, more than 60 million Americans still aren't using the Internet at home. Most organizations don't have the know-how or resources to address key barriers of digital literacy, awareness of affordable options for access and devices, or even availability of digital trainers.Digital Inclusion FellowshipIn partnership with Google…
  • Happy Global Accessibility Awareness Day: A roundup of accessibility resources

    Megan
    20 May 2015 | 1:05 pm
    Recall a time when you encountered one of those websites where it was hard to read and navigate. You wanted to get some basic information or perhaps complete a simple transaction, and you ended up spending a lot longer than necessary, or maybe even left the site in frustration. For many people with disabilities, this is a daily reality when they encounter the common problem of non-accessible websites. In recognition of these challenges, May 21 is Global Accessibility Awareness Day (GAAD). GAAD was conceived four years ago after Joe Devon, a web developer, wrote a blog post reflecting on the…
  • Utilizing Campaigns to Grow Long-Term Organizational Strength

    Steph
    18 May 2015 | 10:24 am
    Charles Denson Membership Director Civil Liberties Defense Center The ability to harness a campaign for the long-term benefit of the organization's mission and vision is an art. Campaigns are short term and set out to accomplish a goal, while long-term organizations are more permanent and mission based. A successful organization will have many campaigns during its time. Sometimes campaigns can grow larger than expected and build great momentum for your organization, which is why it is important to be prepared to engage supporters of the campaign.
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    PsyBlog

  • How Neurotic Are You? One-Minute Personality Test (2/5)

    Jeremy Dean
    22 May 2015 | 5:07 am
    Discover the second of five components of your personality with this one-minute test. In the last few days some 30,000 of you have already discovered where you lie on the extroversion […] » Continue reading: How Neurotic Are You? One-Minute Personality Test (2/5) » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: One Minute Personality Test: Are You An Introvert, Extrovert or Something Else? A Blood Test for Depression Borderline Personality Disorder: 8 Classic Signs You Should Know How to Teach Children to Share This Social Media Behaviour…
  • Is Our Psychology More Nature or Nurture? 29 Million Twins Reveal All

    Jeremy Dean
    21 May 2015 | 6:05 am
    14.5 million pairs of twins reveal the root cause of your personality, intelligence, propensity for mental illness and health. » Continue reading: Is Our Psychology More Nature or Nurture? 29 Million Twins Reveal All » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Academic Achievement: You Inherit More Than Just Intelligence From Your Parents Fear of Math: How Much is Genetic? How We Learn: Reading and Math Ability Driven By The Same Genes The Most Common Mental Health Problem is ‘Contagious’ Autism Related to Lipid Levels During…
  • Ancient Practice Can Heal Brains Damaged By Chronic Pain

    Jeremy Dean
    20 May 2015 | 7:20 am
    Chronic pain is known to impair brain function, causing problems with memory and the emotions. » Continue reading: Ancient Practice Can Heal Brains Damaged By Chronic Pain » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: An Ancient Way to Heal The Mind Finds New Scientific Support 4 Wonderful Ways Meditation Relieves Pain The Totally Unexpected Effect of Stress On How You Feel Pain Meditation is an Effective Treatment for Depression, Anxiety and Pain People’s Suprising Empathy With The Pain of Their Enemies
  • Bipolar Disorder: The Typical Symptoms You Should Know

    Jeremy Dean
    19 May 2015 | 6:36 am
    How to tell if someone has bipolar disorder (manic depression). » Continue reading: Bipolar Disorder: The Typical Symptoms You Should Know » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Signs of Depression: 10 Common Symptoms You Should Know Borderline Personality Disorder: 8 Classic Signs You Should Know A Curious New Sleep Disorder That Affects One in Seven Why The Typical Antisocial, Narcissistic, Depressive TV Detective Would in Reality Be a Terrible Judge of Character A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure…
  • One Minute Personality Test: Are You An Introvert, Extrovert or Something Else?

    Jeremy Dean
    18 May 2015 | 10:37 am
    Discover the first of five components of your personality with this one-minute test. » Continue reading: One Minute Personality Test: Are You An Introvert, Extrovert or Something Else? » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: HealthiestBlog.com: Introducing a New Website From PsyBlog’s Author A Blood Test for Depression This Social Media Behaviour Points To Personality Issues Borderline Personality Disorder: 8 Classic Signs You Should Know The Personality Trait That Doubles Alzheimer’s Risk
 
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    Regular Geek

  • Geek Reading May 22, 2015

    Robert Diana
    22 May 2015 | 5:30 am
    Today we focus on startups and your career. First, on Both Sides of the Table they discuss the best way to explain your startup. Does your startup have a story or a good narrative? Next, Seth Godin talks about continuous learning in your field. Do you know who you should be following or reading in your industry? As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process What is The Best Way to Explain Your Startup? | Both Sides of the Table You don’t know Lefsetz? | Seth Godin Less is more | Reflections Development Tracking…
  • Geek Reading May 21, 2015

    Robert Diana
    21 May 2015 | 5:30 am
    Leading today’s stories is a Logjam. The Next Web reports on a new bug found in SSL called Logjam. Yahoo Labs open-sourced EGADS, a scalable, configurable and novel anomaly detection system. On High Scalability, we have a very good article about scaling demanding queries, high velocity data modifications and fast indexing. There is a lot of good information in that post. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process The Three Waves of Open Source Development | Javalobby The Product Strategy Defined | Java Code…
  • Geek Reading May 20, 2015

    Robert Diana
    20 May 2015 | 5:30 am
    To start our day, Amazon announced the EC2 Spot Fleet API which allows you to manage spot instances through a simple API. A very cool addition to their offering. First Round Review follows with the difficulty in building engineering team, based on the perspective of Tiho Bajic, CTO of Nitro. Ayende @ Rahien presents a good perspective on accepting community contributions and programming language selection. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Accepting code from the community means accepting full…
  • Geek Reading May 19, 2015

    Robert Diana
    19 May 2015 | 5:30 am
    Leading off today, Google Cloud Platform lowers their prices and announces the availability of preemptible VMs. These are short-term, volatile instances that are useful in large compute clusters because they can be taken down at any moment. It is an interesting idea and something to watch long term. Amazon AWS did not announce a similar offering (yet), but they did announce the release of OpsWorks for Windows. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process what could go wrong? | mrchlblng 7 Mistakes You’re Making…
  • Geek Reading May 18, 2015

    Robert Diana
    18 May 2015 | 5:30 am
    There is lots of good reading from this weekend. First, Venture Beat reports on the Starbucks mobile hack. It is an interesting read to see how security hacks are changing. On StackShare, 500px shares how they serve over 500TB of photos. Lastly, Rust v1.0 is officially released. So, you can now play with Rust and not worry about what will change and break your code. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Some notes on Taking the Temperature | allan kelly Obtaining a Thorough CS Background Online | Atomic Object…
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    News Watch

  • Daron Dylon Wint’s murder timeline

    Scarlett Madison
    22 May 2015 | 10:22 am
    Daron Dylon Wint is in custody now after a week-long manhunt. He was identified as a suspect in the murders of four people in the Washington DC area when his DNA was found on a pizza crust from Dominoes Pizza. Here’s a video with the timeline of the crimes: The post Daron Dylon Wint’s murder timeline appeared first on News Watch.
  • TPP Fast Track passes Senate

    Jesseb Shiloh
    21 May 2015 | 8:50 pm
    The first hurdle has been cleared by the Obama administration as the Senate voted today to advance a measure to give the President fast-track capabilities on the Trans-Pacific Partnership negotiations. This comes after harsh criticism and fighting almost stalled it from his own party. Next up is the House of Representatives where a tougher fight is coming. The measure would allow the President to negotiate a deal with 12 Asian nations to free up trade regulations. Once the negotiations are complete, Congress will be not be able to amend the end result. They can either pass it or not. It will…
  • ‘I don’t think we’re losing’ to Islamic State, according to President Obama

    Chastity Mansfield
    21 May 2015 | 7:14 pm
    Despite recent major victories by the Islamic State, President Obama today reiterated that he believes we are not losing the fight against ISIS. He calls the losses “tactical victories” for the Islamic State and said that Ramadi was in danger for a long time. The post ‘I don’t think we’re losing’ to Islamic State, according to President Obama appeared first on News Watch.
  • Bringing Back Appearances: 2016 Ford Mustang

    Nathan Ehinger
    20 May 2015 | 12:45 am
    When you are the Mustang you have a rabid fan base that is always clamoring for the next best thing to come on your model. Sometimes that new item can show itself with a great deal of nostalgia and inspiration from the past as we have seen. The new 2016 Ford Mustang will continue the road already paved by having the appearance and styling that takes us back to the 1960s as well as offering two new appearance packages that are a throwback to the 1967 Mustang. The first of these features will show itself as LED turn-signal repeaters that are recessed under the hood vents. What purpose do these…
  • North Korea likely source for spooked Navy defense development

    Brian Molidor
    19 May 2015 | 5:20 pm
    There has been speculation for nearly two years about a request to expedite defensive technological development to meet a “newly discovered threat” to American ships. This came from the US Navy’s Pacific Fleet in 2013 and had people wondering whether it was China, a Middle East state, or non-state terrorists. As it turns out, we now discover that it was likely North Korea that had the admirals spooked. Specifically, it’s believed that a Kh-35 anti-ship cruise missile is the likely candidate as the new threat. According to The Week: The Navy’s hurried development…
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    Solar News DannyBrown

  • Does Your Home Deserve Solar Power?

    22 May 2015 | 3:33 pm
    The term “solar energy” is often used these days, but some owners have considered a realistic option. Without estimates, most people assume that the cost of installation would be completely outweigh the potential benefits. While green energy has come a long way since its inception, many people still view this technology as trapped in its infant stage. With its recent progress, however, solar panels are becoming not only an affordable option, but also the most logical step that you can take to save energy in your home. Rebates and incentives The federal government and many states…
  • Sunshine State lagging behind in solar energy

    20 May 2015 | 1:13 pm
    The Sunshine State residents realize that the exploitation of the abundant solar energy in Florida is not an easy task. Industry experts rank third in Florida in the nation in the potential of solar energy roof, but 13 in the amount of solar energy produced. Experts in renewable energy and solar industry say Florida is being delayed because the state is one of four that require solar energy to be sold exclusively by utilities. This limits the options to go Solar financial commitment and increases in advance for consumers. The Sierra Club sees the lack of consumer choice as harmful to the…
  • CIAL to be world’s first fully solar-powered airport

    19 May 2015 | 2:50 am
    Kochi International Airport is on track to become the first airport in the world to draw all its power from solar energy. The airport would generate 12 MW of solar energy, and work should be completed in three months. Bosch is the structure of the airport to build the necessary structures. CIAL, the company that manages the airport, plans to raise between 50,000 and 60,000 units of electricity per day and would cost Rs 64 million rupees. Solar panels have arrived at Chennai airport and related works are underway. The airport already has a 100 kW pilot project generates 1.1 MW power project…
  • Solar Attic Fans Can Reduce Your Energy Bill

    18 May 2015 | 3:27 am
    A simple way to reduce your electricity bill Many owners of Hawaii spend a small fortune to run fans and air conditioning in trying to keep your house cool. Most homes, houses, especially older, depends trade winds to keep your home from becoming unbearable. Generally people who are trying to beat the heat was just installed an expensive air conditioning system. What they do not realize is that they could reduce their energy bills and save money simply by improving ventilation. It goes without saying that if you can keep the heat naturally, will have less and less fans air-conditioning,…
  • Three Reasons Why You Should Consider Solar Installations

    17 May 2015 | 3:05 pm
    In today’s society, there is a good chance that you’ve probably seen or at least heard of solar panels. Regardless of how you learned about solar installations, you may wonder if they are a good choice for you and your energy needs. With about 600,000 businesses and households in the United States to make the change, it is safe to say that people see the clear benefits of renewable energy. If you are looking to heat your pool or the entire house, here are some reasons why the choice of solar energy that could be interested. It is profitable No one likes to spend money on your…
 
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    connect.icrossing.co.uk

  • Unconscious Branding: Why emotion should drive content development

    Bill Connolly
    14 May 2015 | 8:23 am
    “Roughly 95% of decision making is unconscious.” This was one of many interesting insights from Douglas reason, largely drives consumer behavior. While the concept was not entirely new to me (it is similar to the premise of Malcolm Gladwell’s famed book Blink) I had never considered emotion in the context of a content marketing program.Van Praet’s keynote (best-selling author of the book Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing)at the Content Marketing Conference in Las Vegas. In his talk, Van Praet focused on how emotion, not reason,…
  • Is data killing creativity?

    Nancy LLoyd
    13 May 2015 | 1:25 am
    This question keeps rearing its head in the industry as changes come about in tech and advertising. Advertising has always been intrinsically linked with technology; it is an ever evolving medium, with the advances in technology being a key driver in the changes we see. As the mediums with which we can communicate change, so must the advertising formats used upon them. The two have always evolved alongside each other, which is what we need to see continuing as we move into this data led style of advertising. Speaking at last October’s Advertising Week conference in New York, Sir John…
  • How to work with bloggers in Germany

    Isabell Muelke
    12 May 2015 | 8:24 am
    As a German Digital Promotions Analyst working at iCrossing, I regularly work with bloggers in Germany. I wanted to share some interesting differences that I have discovered between how German bloggers operate compared with bloggers in the UK. One of the most significant differences is that a lot of German blogs belong to larger media corporations like the BAUER and Bertelsmann Media Groups and are often simply the online media channels of well-known lifestyle magazines and other German newspapers. A good example of this is Wunderweib, which is a food and health blog belonging to the Bauer…
  • Generation Digital – Apprentice Showcase

    Rosie Vero
    1 May 2015 | 4:16 am
    Last week we held the Generation Digital Apprentice Showcase at our Brighton offices alongside the event organisers Creative Process and Coast to Capital LEP. The event was supporting digital growth through utilising new, local talent. The British weather held out so it was a great excuse for local business owners and apprentices alike to chat on the iCrossing terrace and to promote the benefits and importance of digital apprenticeships in the UK. We heard from our CEO, Paul Doleman about just how quickly the world is changing due to the nature of digital. Paul discussed one of his roles at…
  • Celebrating YouTube: Our favourite YouTube ads of all time

    oliver.hughes
    23 Apr 2015 | 6:34 am
    Today’s a big day for YouTube lovers around the world – we’re celebrating 10 years since the very first video was uploaded to the channel. YouTube has come a long way since the 23rd April 2005 – from the inaugural video of ‘Me at the Zoo’ (yes, it really was that) to today’s home grown YouTube vlogging superstars like Zoella – who reportedly earns £20000 a month from advertising. To mark the occasion we thought we’d do a quick rundown of our favourite YouTube ads of all time. What makes this selection all so brilliant is that each one of them is a great bit of creative that…
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    Ben Werdmüller

  • A walk in the park

    16 May 2015 | 9:30 pm
    "Daddy," Wendy said, looking up at the sky, the cloudless blue stretching opaquely in all directions. "Can people fly?"I smiled at her. "They say that some people can," I said."Can I fly?"I shook my head, smiling. "No, honey," I said, gently. "Mommy and daddy can't fly either.""Why not?""Well, for one thing, being on the ground's just fine," I said, patting the grass in the park. "It's nice down here."And for another, I thought, I can't afford that upgrade.I can't be completely certain on which day I died, but I'm pretty sure it was the Wednesday before Thanksgiving: the first real cold day…
  • Publish on your Own Site, Reflect Inwardly

    5 May 2015 | 10:05 am
    Known gives you the ability to share the content you create across social media platforms at the point of publishing, with just one click. I'm deliberately not doing that with this post.If you're reading it, it's because you came to my site, or you picked up the content in a feed reader.One reason to publish on the web is to make a name for yourself, and create an audience for your content or services. But that's not the only reason, or even the best one. I think structured self-reflection is more valuable - with or without feedback.We've been trained to worry about audience and analytics…
  • Elgg and Known: how deep insight can help you build a better community platform

    23 Apr 2015 | 12:57 pm
    Ten years ago last November, we released the first version of Elgg. An open source social networking platform originally designed for higher education, where it was used by Harvard and Stanford, it spread to organizations like Oxfam, Orange, Hill & Knowlton and the World Bank, as well as national governments in countries like Australia, Canada and the Netherlands.Not bad for a couple of industry outsiders based in Scotland.Elgg is still in wide use today. I credit that to a technical emphasis on extensibility and ease of use, as well as our focus on being responsive to the needs of the…
  • The full-stack employer

    18 Apr 2015 | 12:00 pm
    Just over four years since I permanently moved to California, I'm beginning to understand the differences in work style between the US and Europe. America still has a largely time-based view of productivity, even in Silicon Valley. But with tech industries in other nations catching up fast, and remote working becoming a more viable option, you need to compete for talent with companies all over the world. You have to be a full-stack employer.What is a full-stack employer?Over the past year in particular, there's been a lot of discussion about "full-stack employees", "full-stack developers" and…
  • Convoy is a new kind of progressive enhancement for self-hosted web applications.

    9 Apr 2015 | 3:03 pm
    We just released Convoy, an add-on service for Known that lets you use our servers to more easily share content with social media.Previously, self-hosted site owners needed to create individual developer accounts on Twitter, Facebook, LinkedIn, etc, and manage API integrations with each one. It was a pain, and lots of people told us that they'd prefer to avoid it.You still can mess around with API integrations if you really want to. But Convoy gives you another option: connect your site, and then log into each service as easily as you would with any centralized cloud application. You still…
 
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    SuzeMuse

  • What To Write About When You Don’t Know What To Write About

    Suze
    19 May 2015 | 4:35 am
    I have a confession to make. I don’t know what to write about today. I’ve been racking my brain trying to come up with ideas, things to tell you, insights to share, and I’ve got nothing. Nothing! It happens to the best of us. The ideas dry up and it seems the more you think about it the harder it gets for any inspiration to come your way. That’s the situation I’m in right now. It’s frustrating, especially when I WANT to write. I truly enjoy the process of writing, and publishing, and of learning from you based on how you react to what I’ve created.
  • Give Up Excuses and Your Business Will Thrive

    Suze
    13 May 2015 | 3:27 am
    I am part of several online groups made up of people from all walks of life. Many of them are business owners, like me. I contribute to the groups when I have something to offer, but often I just listen in on the conversations. I’ve noticed a curious trend in these groups, and it’s gotten me thinking about some things. The truth is, I sense a real desperation from people. They are trying so hard to make their business work, but just aren’t able to get it to the next level. At first I was sympathetic, but then I dug a bit deeper, and saw what was really going on. The following are the…
  • Getting Tired of Social Media? Here’s What You Can Do About It

    Suze
    3 May 2015 | 4:55 am
    I hear it time and again these days…people are getting social media fatigue. Twitter has become a selling platform. Facebook is full of ads. We are drowning in content. More and more, people are starting to change their habits when it comes to social, and for some pretty good reasons. But it was inevitable. The platforms evolve, peoples’ behaviours change, and in general, humans lose interest in things that are no longer serving them. In spite of all this, I still firmly believe that social media still has tremendous value. When approached the right way, it can help you build lasting…
  • On Being Helpful

    Suze
    28 Apr 2015 | 4:42 am
    One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful.  The words resonated with me in 2007, and they resonate today. It’s great and practical advice. But what does it really mean, to be genuinely helpful? Let’s break it down. Actions speak louder than words. Time and time again I see people online who don’t do what they say they’ll do. Sure, they’re good for a retweet here and there, but what…
  • What I Learned From Taking a Blogging Break

    Suze
    27 Apr 2015 | 7:20 am
    I’ve really backed away from blogging in the past several months. The reason? Quite frankly, I felt that I had run out of things to say. Pair that with being overloaded with other projects, including writing projects, and I guess I just wandered away from it. For me, it was a healthy break, something that I think I needed after 9 years of consistently posting here. 9 years! In that time I’ve learned so much, made so many new connections, and grown my business. I owe a lot of my success to what I’ve done here. It’s been an interesting thing, walking away. Here’s what I have figured…
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    Social Networking for Newbies

  • How to Connect with People on LinkedIn from Specific Industries

    admin
    28 Apr 2015 | 3:52 pm
    One of my clients wanted to connect with people who are in the Hospitality industry and wanted to know both a strategy and an approach to do it effectively. Please watch the video below to see how you can do this.
  • How to get more LinkedIn invites

    admin
    9 Apr 2015 | 4:08 pm
    We live in a “short attention span world.” People want things faster. They want to expend as little effort as possible to get things done. Getting invited to connect on LinkedIn is no exception. The easier you make it for others to invite you the more they will. In the video below, I show you a nifty little shortcut to get more invitations on LinkedIn. You create a link that goes straight to your invite page instead of your profile page – saving your future connections one click and making it easier for them to connect to you.
  • How to change a LinkedIn recommendation

    admin
    30 Mar 2015 | 9:13 am
    I received an email this morning asking how to change the Job/Title for a recommendation that was previously given. The good news/bad news about LinkedIn recommendations is that ONLY the person who writes the recommendation can change it. This is good news because it enhances the credibility of the recommendation – i.e. you can’t write/edit the recommendations you receive to reflect only what you want others to see. The bad news is that you need to reach out the person who recommended you and ask them to make the changes themselves. The video below shows the process on how to do…
  • Removing or hiding a LinkedIn recommendation

    admin
    16 Mar 2015 | 2:22 am
    Please watch the short video below if there is a recommendation on your LinkedIn profile that you would rather it not be seen by your LinkedIn connections and/or visitors.
  • How to Export your existing LinkedIn connections and how to import new ones

    admin
    8 Mar 2015 | 1:34 pm
    In this video I show you how to export your LinkedIn connections. Why do you want to do this? In one word: Insurance. By exporting your connections outside of LinkedIn, you are insuring yourself against something happening with LinkedIn. After all, they could go out of business tomorrow. Or they could suspend your account. Another reason why you may want to export your connections is because you have a duplicate LinkedIn account and you want to close it but not lose your connections. In this case, you can export the connections before closing the account, close the account and then re-import…
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    Growmap

  • 4 Content Marketing Lessons You Can Learn from a Local Mustang Dealer

    Alicia Lawrence
    20 May 2015 | 7:50 am
    If you’re scratching your head and wondering how you can take your brand’s marketing efforts to the next level, you might look at companies like Apple, Google and GEICO for some inspiration or ideas. After all, we see these brands’ ads regularly and they stick with us. They’re effective. But believe it or not, you don’t have to look at industry juggernauts to figure out how to make your own team’s marketing efforts more successful. Just take a look at CJ Pony Parts, a Mustang parts dealer headquartered in Harrisburg, PA. Here are four lessons you can learn from their marketing…
  • 10 Content Marketing Ideas for 2015 You Can Implement Right Now

    Jyoti Wadhwa
    19 May 2015 | 8:42 am
    What do you think skilled content marketers should know to improve their business productivity in this cutthroat marketplace? By skilled content marketers, I mean someone who holds significant expertise in using the latest resources and tools along with the customary marketing programs to boost their business revenue amidst this tough competition. Before answering the question, it is important for you to know the content marketing strategies used by other skilled content marketers to see if your tactics are effective enough to drive sales to your business. Here is a pie chart showing the…
  • Inspirational Investment Professionals

    Dana Davis
    15 May 2015 | 11:37 am
    You may be a novice investor, or a more experienced one seeking expert advice – whatever your status it is worth taking the time to discuss your investment preferences with an experienced specialist. There is always the element of luck of course – being in the right place at the right time, with the right product. Here are a few interesting stories about inspirational people that have made it big in terms of financial investments. Ursula Burns Currently the CEO and chairwoman of Xerox, Burns is particularly notable as the first African-American woman to become the head of a Fortune 500…
  • 5 Actionable Tips for You to Make Money on eBay

    Hemani Moosa
    15 May 2015 | 6:57 am
    It’s certain that you already know that eBay happens to be an excellent place when it comes to selling. It’s also just as certain that you’ve read and heard the stories about the amount of money people have been actively making by just selling their stuff. Well, you too can get on that bandwagon. For starters, here are 5 actionable tips for you to make money on eBay: 1. Fill up those titles with keywords – Include primary keywords that people are going to likely make use of in order to look for your items. Use up each of the available characters that eBay will allow. 2. Describe the…
  • 6 Tips to Better Manage Sales Leads

    Dana Davis
    14 May 2015 | 8:54 am
    Sales leads are amazing, right?  Sure, but what happens when you mismanage them?  The leads become somewhat wasted because they were not used efficiently, losing your business sales and damaging potential relationships. Fortunately, managing sales leads doesn’t have to be difficult. With these six tips, you can better manage your leads and experience more success during the selling process.   1 – Get Your Email Ready for the Sales Process To maximize the results you experience from sales tracking software, it is a good idea to fine-tune your email for the selling process. There are…
 
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    Social Media Bird Brain

  • Did NGO Fundraising Help Kill the Poppy Seller?

    20 May 2015 | 12:00 am
    Royal British Legion Poppy Appeal (image via Wikipedia) This story was startling and disturbing on different levels. Here we had a lady who had volunteered as a fundraiser for decades for a charity that was dear to her heart because it was a tie to her first husband, who died in WWII. Besides volunteering for the Royal British Legion, Olive Cooke - a pensioner - also gave to several other
  • On a Mission to Measure

    6 May 2015 | 12:00 am
    Late last week I ran across these articles and wanted to share them with you. Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks
  • The Cost of Fundraising Through Social Media

    29 Apr 2015 | 12:00 am
    This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an essential part of
  • 20 Apr 2015 | 2:28 pm

    20 Apr 2015 | 2:28 pm
    Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it
  • Your Small Nonprofit's Infographics

    15 Apr 2015 | 12:00 am
    image via Flickr We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too. Take a look at this set of guidelines from Nonprofit Tech for Good and
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    Corporate Eye

  • 4 Strategies for Effective Onboarding

    Lucy Nixon
    13 May 2015 | 12:25 am
    I invited Steve O’Brian to write a post about onboarding. We know that keeping employees beyond that first year can be difficult—and losing them is expensive—so getting them up to speed, enthusiastic and embedded in your corporate culture is vital. But how to do it? 4 Strategies for Effective Onboarding Everyone has the same vision of perfect employee onboarding. Your new hires get up to speed quickly. They embrace (and yes, evangelize!) your corporate culture. Above all, these new employees are motivated and contributing to the bottom line. Sound perfect? It could be.
  • Employees are our greatest asset

    Lucy Nixon
    12 May 2015 | 3:03 am
    “Our employees are our greatest asset.” How often have you heard (or even said) something along those lines? It’s become a cliché, but only because of the truth it conveys. Without the people who work in it, an organisation is worth very little. Both businesses and brands are shaped and defined by people. Communicate’s Corporate Reporting and Human Capital conference on Friday will demonstrate how to measure and communicate the value of the people in a company through corporate reporting. Incidentally, I know there’s ongoing debate about use of the term ‘human capital’:…
  • Presenting Compliance Requirements in Plain Language

    Lucy Nixon
    15 Apr 2015 | 2:37 am
    Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters! Over to you, Mike… When we talk to each other we generally speak in plain language. Have you ever met someone who purposely uses terminology that unnecessarily complicates the point? If you have, you’ll quickly understand the…
  • Eat, drink and recruit?

    Den Cartlidge
    17 Mar 2015 | 4:57 am
    Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be. We think the key to successfully recruiting online is providing great content on a career outpost. But what do we mean by “great content”? Well, we think its content that operates on a number of levels. For the purpose…
  • Benefits of Reverse Mentoring

    Ed Konczal
    13 Mar 2015 | 4:23 am
    My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits? Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:   COMPANY INDUSTRY REVERSE MENTORING DISCUSSION Mastercard Financial DOCUMENT HP Technology DOCUMENT Coty Cosmetics DOCUMENT Citicorp Financial YouTube Deutsche Telekom Telecommunications Document Cisco Technology BLOG…
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    Seldom Seen Kid

  • Four Reasons Community Managers Need to Know Paid Media

    Matt Churchill
    29 Apr 2015 | 3:30 am
    The convergence of social media and paid media means that Community Managers must add another string to their ever-growing bow. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid […]
  • #fornicforpromotion Watford Players Tweet Support for Nick Cruwys

    Matt Churchill
    13 Mar 2015 | 1:32 pm
    Watford players tweeted their support for Nick Cruwys, the Watford supporter who was attacked following the game with Wolverhampton Wanderers, in unison this evening (Friday night) prior to the home match against Reading tomorrow (Saturday). The team, who have been in the news for sad reasons this week, showed their humility and respect in what […]
  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
  • If you think #PR and #socialmedia should stay away from Paid Media, pack up and go home

    Matt Churchill
    3 Feb 2015 | 3:11 pm
    Running Paid Media campaigns now must be considered part of the ‘must have’ armoury of PRs. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid Media can bring to […]
  • Cluetrain Manifesto: New Clues

    Matt Churchill
    9 Jan 2015 | 4:40 am
    David Weinberger and Doc Searls have updated The Cluetrain Manifesto, producing “New Clues“.  The original manifesto, published in April 1999, set the standard for how people could and should engage on the Internet. David and Doc have seen the way that our behaviours (as people, marketers and companies) have evolved and presented a new standard . […]
 
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    Technology & Marketing Law Blog

  • Doing Online Reputation Management? Don’t Do It This Way (Forbes Cross-Post)

    Eric Goldman
    21 May 2015 | 8:55 am
    Recently, I got two identical emails from info@infringex.com sending me a “Notice of Infringement of Defamation.” The notice informs me that a 2012 blog post–written by my perma-guest blogger, Venkat–makes public comments about the purported sender. It further says that my actions are “unjust” and asks me to “please be kind” and remove the content. However, the notice is cagey about any alleged legal violations. Between the “Notice of Infringement of Defamation” headline and an incorrect definition of defamation (“the taking…
  • Online Magazine Gets Section 230 Protection For Third Party Article–AdvanFort v. International Registries

    Eric Goldman
    19 May 2015 | 6:58 am
    Photo credit: “armed guard on board sea going vessel in aden gulf” // ShutterStockIf I didn’t practice Internet law, I might have chosen maritime law. Their disputes are often interesting. This particular case sounds like a movie plotline. AdvanFort provides armed guards to ships worried about piracy (the real kind…you know, on the ocean). The Indian government accused the crew of one of these ships of violating their Arms Act (i.e., arms running), so it threw the crew in jail. To help get the crew released, AdvanFort retained John A.C. Cartner as one of its lawyers.
  • Can Lawyers Buy Keyword Ads On Each Others’ Names At Google? (Forbes Cross-Post)

    Eric Goldman
    12 May 2015 | 8:53 am
    Photo credit: Keyword Advertising 3d render concept with blue and white arrows flying over a white background // ShutterStock“Competitive keyword advertising” occurs when a company buys the trademarks of its competition as keywords for search engine marketing. In the 2000s, it was one of the most interesting and hotly-contested issues of Internet Law as trademark owners filed many lawsuits and sought legislative protection. In the last few years, however, the issue has mostly fizzled out. A major 2011 ruling in the Ninth Circuit Court of Appeals cleaned up many of the legal…
  • Ripoff Report Gets Easy Section 230 Win In Third Circuit–Obado v. Magedson

    Eric Goldman
    11 May 2015 | 11:25 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockThis was a really interesting pro se challenge to Section 230. The lower court opinion contained all kinds of gems, including holding that Section 230 applies to Google’s autocomplete and to allegations of search engine manipulation. The Third Circuit’s opinion washes out some of the case’s detail, making it a little less interesting. This partially reflects that the legal questions were so easy, the case only warranted a non-precedential opinion. The court summarizes its key ruling: The District Court…
  • A Fishy Jurisdiction Ruling Involving Mobile Apps–Tomelleri v. MEDL

    Eric Goldman
    8 May 2015 | 8:54 am
    For those of you who teach the Zatarain’s v. Oak Grove Smokehouse trademark case, you know how much I wanted to stock this blog post with fish puns. Joseph Tomelleri draws fishes, and he sells his illustrations via his website americanfishes.com. MEDL makes mobile apps, including an app co-produced with Siniscalchi called FishID, described as “a flexible tackle box of tools for identifying any catch, finding fishing spots, [and] reading up on local regulations.” See the YouTube promotional video. Tomelleri alleges that Siniscalchi included his copyrighted illustrations in the app.
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    shesgotclients.com

  • 5 Ways I Discovered I Was “Blocking” More Abundance From Coming into My Life

    Christine
    21 May 2015 | 4:26 pm
    For a long time I was frustrated. Frustrated because on one hand, I understood that “thoughts become things…” …and I knew that visualizing, having faith and taking action were key. Yet, I wasn’t receiving the kind of abundance I so craved. If it was that simple, then what was I missing? I finally realized: when it comes down to it, you get in your life what you believe and expect. When you are lacking abundance in your business and your life, what it really signifies is a lack of belief that it can happen for you, and a lack of expectation that it is on its way. A-ha. This was a…
  • Celebrating an Incredible Inside Out Retreat!

    Christine
    13 May 2015 | 4:58 pm
    Words cannot express how grateful I am for the incredible Inside Out 3 day event I held last week. So many people who attended are continuing to express their gratitude and say how life changing is was! I am honored to have held the space. I am still on a high and I do believe lives were changed. There was something so unique and beautiful about our sacred group. Here are some of the touching comments they shared afterward on Facebook: If you struggle with fear and doubt and are wondering if you can really “do” this entrepreneurship thing, please know you are not alone. What you…
  • How to Find Inspiration Elsewhere (When You’re All Tapped Out)

    Christine
    23 Apr 2015 | 4:00 am
    When I was a budding entrepreneur, a big part of building my inspiration up was in following others who were already very successful doing what I wanted to do. I followed blogs of people I admired, went to conferences, and just got around people who inspired me. I saw women entrepreneurs using technology to run their businesses, and it ignited a fire in me to do the same. I longed to be around positive people who could lead me to my ultimate goal of building my own business.   I even took a trip I couldn’t afford in order to be around like-minded people. It is that important! For…
  • What Will Your Legacy Be?

    Christine
    16 Apr 2015 | 5:00 am
    “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” —Steve Jobs, The Wall Street Journal, 1993   Steve Jobs also famously said, “I want to put a ding in the universe.” Now that’s a legacy.   If you were to die tomorrow, what would you leave behind?   Many of us would answer with something about our families or friends or maybe even an inheritance, if we’ve been fortunate and wise enough to make that provision. But what about beyond that? Have you ever…
  • How to be Instagram Irresistible (quick video)

    Christine
    9 Apr 2015 | 4:00 am
    The ultimate goal with any form of social media is engagement, and stats show that Instagram packs 15x more engagement than Facebook, and 40x more than Twitter. Instagram is extremely engaging and compelling for your network, allowing them to build a deeper connection with you. Why? You can use it to give a powerful peek behind the scenes of your life as a business owner. People are naturally curious about this, and seeing this side helps foster a greater sense of intimacy and trust. While it’s used for primarily personal updates, your strategy can include a business “angle” leading…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

    Ben Brausen
    22 May 2015 | 2:45 am
    Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for…
  • B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

    Ashley Zeckman
    21 May 2015 | 3:30 am
    The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone is playing, but who is actually really good at it? Fundamental blocking and tackling are key for a winning football game. The same can be said for implementing a successful B2B content marketing program: mastery…
  • Top Digital Marketing Takeaways From Authority Rainmaker

    Evan Prokop
    20 May 2015 | 4:14 am
    What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the time and effort to earn your place as an industry thought leader. While only in it’s second year, Copyblogger’s Authority conference brought the passion and expertise that will no doubt result in achieving authority status among digital marketing events…
  • Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

    Alexis Hall
    19 May 2015 | 10:56 am
    “Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart. There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity? It starts with…
  • Danny Sullivan on the State of Search Marketing in 2015

    Evan Prokop
    19 May 2015 | 5:44 am
    To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search. In his presentation at Authority Rainmaker 2015, Danny…
 
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    Nathan T. Wright

  • When was your last vacation?

    Nathan T. Wright
    27 Apr 2015 | 12:14 pm
    This passage from The Wild Muir: Twenty-Two of John Muir’s Greatest Adventures keeps punching me in the face: Few places in this world are more dangerous than home. Fear not, therefore, to try the mountain passes. They will kill care, save you from deadly apathy, set you free, and call forth every faculty into vigorous, enthusiastic action. […]
  • Fatberg Character Studies

    Nathan T. Wright
    19 Apr 2015 | 4:33 pm
    I’m trying out some different character studies for Fatberg – everyone’s favorite anthropomorphic lump of congealed grease and wet wipes. 1 of 3: Traditionally I’ve drawn him this way. He always feels a little too similar to Grimace. 2 of 3: This study is more true to the natural state of fatbergs – lumped together and asymmetrical. […]
  • Fatberg completes a marathon

    Nathan T. Wright
    22 Nov 2013 | 12:00 pm
  • This is a terrible whiteboarding session

    Nathan T. Wright
    21 Nov 2013 | 7:01 pm
  • Steampunk Corgi

    Nathan T. Wright
    20 Nov 2013 | 6:00 pm
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    Content Matters

  • What Role Does Gender Play in Mobile Hardware Use?

    Barry Graubart
    28 Apr 2015 | 6:36 pm
    Will Apple products start to be designed to meet gender-specific needs? No, I'm not talking about something stupid like pink versions of pens or phones. But the response to both the iPhone 6 and Apple watch seem to be somewhat different, according to gender.   When the iPhone 6 and 6+ were first released, I remember many of my friends being awed by the screen of the 6+. It seemed perfect - easy to read and to scroll. Yet, within a few weeks, I noticed many of those same friends had become less enamored with the 6+. Specifically, several male friends were dissatisfied with their decision to…
  • The One Thing Missing From the Apple Watch Launch

    Barry Graubart
    12 Mar 2015 | 4:36 am
    The Apple Watch launch event was a spectacle. Thousands of journalists and industry luminaries lined up for entry into the auditorium, giving it almost a red carpet feel (though without the silly "who are you wearing?" questions). Once inside, the crowd hung on every word, with even journalists applauding each new announcement (something I don't believe they teach at J-school).  The crowd oohed and aahed at each new device - ooh a gold MacBook, a pretty aluminum Apple  Watch and, ultimately, the gold Edition Watch.   But for me, one thing was missing. Compelling User Stories. How were…
  • How Radio Shack Missed Its Last Opportunity to Reinvent Itself

    Barry Graubart
    5 Feb 2015 | 4:49 pm
    Abe Vigoda is still alive. We'll need a new analogy. For years, people were stunned that both Abe Vigoda and Radio Shack were still alive. Thankfully, Tessio is still going strong, but we've seen the end of Radio Shack. Radio Sh ack lost its relevance in the early 80s when IBM PCs became mainstream and the early adopters moved on from TRS-80s. And while it never found its footing again, the sad thing is that there's an emerging opportunity that would be a great fit for Radio Shack, had it been able to reinvent itself. The one thing that made Radio Shack special in the 70s and 80s was that…
  • Product Management Roles at Interactive Data

    Barry Graubart
    6 Jan 2015 | 7:12 am
    2015 has arrived and we’ve got an aggressive growth plan. Interactive Data is growing and we have openings on the product team for rapidly growing, emerging products. I’m currently recruiting for two roles. If you’re interested, reach out to me at barry-dot-graubart at interactivedata-dot-com. Product Manager, Vantage Vantage is the industry leading platform for fixed income transparency, price validation, corporate actions and reference data. Vantage today is a critical part of the workflow of hundreds of hedge funds, investment managers and mutual funds. The ideal candidate will have…
  • Does LinkedIn Have a Growing Spam Problem?

    Barry Graubart
    24 Jun 2014 | 7:31 am
    In the past 24 hours, I've received a half-dozen or more spam requests to connect on LinkedIn. No, I'm not talking about the typical LinkedIn news stream spam, nor the random requests to connect from people whom I don't know. These are more like Twitter spam - photos of attractive young women with sparse profiles. In this case, all of them seem to be tied to the media/content/technology industry. So, at the surface level, they seem legit. But, a quick click on any of the profiles shows them to be fake. Beyond their model-like appearances, each seems to have 4 years of professional experience…
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    FUEL LINES

  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
  • How to Use Hashtags for Ad Agency New Business

    Michael Gass
    8 May 2015 | 8:30 am
    The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.Using hashtags is an easy way to make your content searchable. Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other…
  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
 
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    Kneale Mann | Leadership

  • One Day

    Kneale Mann
    21 May 2015 | 11:58 am
    One day we’ll figure it out. One day I’ll follow my passion. One day you’ll push past the fear. One day we’ll collaborate better. One day I’ll finish my book.One day you’ll go for that gig. One day we’ll create a more collaborative culture. One day you’ll lead the charge. One day I’ll stop doubting myself. One day we’ll enjoy the ride. One day you’ll listen to your gut.One day we’ll dump the excuses. One day I’ll stop worrying about what others think. One day you’ll take the chance. One day we’ll make those changes. One day you’ll stand up for yourself. One day…
  • Purpose Derives Courage

    Kneale Mann
    17 May 2015 | 2:30 am
    Life is a challenging experience and none of us is immune. Nick Vujicic was born without arms and legs and he runs faster and farther than most of us. Nick shares his feelings about fear and purpose. No excuses! Watch this!__________________________________________________________________Kneale Mann | People + Priority = Profit
  • Less Meetings – More Collaboration

    Kneale Mann
    12 May 2015 | 3:27 am
    Let’s book a meeting. Let’s talk about it on the conference call. Let’s reconvene at next week’s meeting. Let’s discuss the next time we have a team call. Here’s a thought, let’s figure out why we have so many meetings and calls in the first place. I have a colleague who attends an all-day full team status meeting once a week. Once a week?! Full day!?! I am a huge supporter of collaboration and teamwork. It’s critical that your company is strong inside before it can be strong outside, but an entire day in a meeting? I challenge there could be a better way.Do you know why you…
  • Don't Let the Bozos Grind You Down

    Kneale Mann
    8 May 2015 | 5:59 am
    Whether you run your own home-based business or oversee a corporate team of thousands, innovation is a key element to your offering. We all have to transform what we offer to customers and clients and prospects, or we’re out of business. Guy Kawasaki outlines 10 key points to innovation and they can be applied to any business. Invest 20 minutes and watch this. Then get back to creating and innovating. __________________________________________________________________Kneale Mann | People + Priority = Profit
  • Leadership is Not a Title

    Kneale Mann
    5 May 2015 | 8:05 am
    Being a leader is not exclusive to management, nor determined by a salary; it is everywhere. In your business, you must lead teams, teams must lead individuals, and individuals lead themselves. Your most valuable resource is your people. When people are your priority, profits will increase. I help business build business to realize positive and profitable results through customized action learning programs and coaching. Measurable Results• Crystal clear vision of personal and professional goals • Collaborative culture leading to stronger growth and improved bottom line• Actionable plan…
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    HighTalk

  • Thank You, But Hightalk now Closed

    gfsnell3
    8 May 2015 | 6:16 am
    As you can probably tell… Hightalk has been an abandoned house for months now. The pipes rattle at night. The old newspapers are piling up on the porch. No one has mowed the lawn. I resisted formally shuttering the place because I thought the spark that kept me blogging here for more than six years would return and […]
  • Mine is Longer Than Yours

    gfsnell3
    17 Oct 2014 | 7:30 am
      There is endless debate about how long marketing content needs to be. Most people fall into the camp that it needs to be short. Why? Attention spans. The fast and furious pace of the Internet The way social networks work (Twitter, for example) But conventional wisdom on going short may be wrong. There is […]
  • Deal With It: News is a Commodity, a Worthless One

    gfsnell3
    15 Oct 2014 | 8:44 am
    The Guardian posted a recent story called “Can Twitter Make Money Off of Breaking News or is it a PR Platform?” I nearly choked on my coffee. The article notes: “Twitter’s behaviour over the last few months suggests it doesn’t think it can.” Well of course Twitter doesn’t think it can make money off of […]
  • 3 Reasons Why Facebook Communities Are Dead

    gfsnell3
    24 Sep 2014 | 7:51 am
    When Facebook started to pop and roll, brands got very excited about the prospect of creating online communities of customers, prospects and fans. The idea was a powerful one: cluster like-minded people together, share information and engage. Brands flocked to Facebook. They hired community managers and social media experts. They posted daily as if they were […]
  • Fewer Choices, Please…

    gfsnell3
    22 Sep 2014 | 1:46 pm
    Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs (including 4 million that have never been play even once) There are 157 “white” colors available from Benjamin Moore (and if […]
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    Sydney: Unfiltered.

  • My Inner Critics are assholes.

    Sydney
    4 May 2015 | 8:55 am
    Since we’ve talked about Sponge Mode, it’s safe to say there’s a lot of material for reflecting during this process. TONS. Journals full of pages of stream-of-consciousness, notes from calls, homework, all of it. A few weeks ago, I found the article, “How Women Undermine Themselves With Words” and entered the rabbit hole that is Tara […] The post My Inner Critics are assholes. appeared first on Sydney: Unfiltered..
  • I spend 50% of my working time doing shit I hate (and I can fix that).

    Sydney
    3 May 2015 | 9:00 am
    Yesterday, I established that my real unraveling isn’t so much tied to Sydney the ________, as it is looking back on the last 10 years and realizing I did a lot of awesome shit while operating as a very “grey” version of myself. I also mentioned I felt stuck about the direction for Planet Green Socks. […] The post I spend 50% of my working time doing shit I hate (and I can fix that). appeared first on Sydney: Unfiltered..
  • I turn 30 in 31 days.

    Sydney
    2 May 2015 | 11:07 am
    I’ve never really given a shit about how old I was. Actually, that’s kind of a lie. I gave a shit when I couldn’t drive, couldn’t vote, couldn’t drink legally. I definitely cared about how old I was when I was 12 AND A HALF. I had a “quarterlife” crisis at 25 – I had […] The post I turn 30 in 31 days. appeared first on Sydney: Unfiltered..
  • Sponge Mode: Activated.

    Sydney
    24 Apr 2015 | 9:17 am
    I’m going to let you in on a little secret: Boss School is, without a doubt, the most insane experience of my life to date. More insane than jumping out of an airplane. Since the course started at the end of March, I have had so many lightbulb moments, so many breakthroughs, so many insanely […] The post Sponge Mode: Activated. appeared first on Sydney: Unfiltered..
  • Why I want to see you on May 16, 2015.

    Sydney
    22 Apr 2015 | 10:19 am
    I’m going to be 100% real with you here. And it might be messy. If you only come to one event that Planet Green Socks puts on, I want to see you at Skydive Elsinore on May 16th for Adam Rubin’s memorial. Chances are if you read this blog (and THANK YOU FROM THE TOP […] The post Why I want to see you on May 16, 2015. appeared first on Sydney: Unfiltered..
 
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    Jeff Korhan - New Media and Small Business Marketing

  • Distinction Marketing: How to Attract Customers with Clarity

    Jeff Korhan
    19 May 2015 | 2:12 pm
    This is Episode 41 of This Old New Business weekly business podcast with Jeff Korhan. To be the industry standard requires more than great products and services. The business has to achieve clarity in the minds of customers for what it does, how it does it, and maybe more important, what it does not do. We all know it’s possible to be good at what you do and still not attract your share of customers. Scott McKain points out that even great companies can fail to be stand out in the marketplace. The reason is often a lack of clarity that is resolved with distinction marketing. Our Featured…
  • Live Events: Delivering the Social Media Marketing World Experience

    Jeff Korhan
    11 May 2015 | 2:30 am
    This is Episode 40 of This Old New Business weekly business podcast with Jeff Korhan. If you are considering hosting your own live events, and even if you are not but instead want to learn new insights for planning and delivering an exceptional customer experience, then you will want to listen to this episode. I promise this will change how you view your business and its relationship with your customers, including how to keep the customer experience fresh, how to empower your team to wow your customers, and subtle but powerful ways for letting customers know how much you appreciate them.
  • Name Game: How to Target and Achieve Ideal Results

    Jeff Korhan
    8 May 2015 | 3:41 pm
    One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first “seeing” the finished result within the rough block of stone. I had a knack for pruning trees and shrubs into more beautiful plants in my previous business because I could see what would be left after pruning out dead, misshapen, and overgrown…
  • Podcasting Style: How One Successful Podcast Attracts Listeners

    Jeff Korhan
    4 May 2015 | 8:30 am
    This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition to podcasting. In this episode he shares why every podcaster has to develop his or her own unique style, how to go about doing that, and much more, including the vital importance of promoting your podcast. Our Featured Guest: Joel Boggess Joel Boggess is the host of…
  • 3 Website Optimization Tips that Sell

    Jeff Korhan
    27 Apr 2015 | 7:42 am
    As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 ­ Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 we discussed the importance of removing buying obstacles to increase sales. Buyers are looking for solutions to their problems; so your website has to answer the most relevant questions before buyers will hire a company like yours. This weekend I updated…
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    Phil Gerbyshak

  • A Minute Can Change Everything

    Phil Gerbyshak
    8 May 2015 | 3:09 am
    Note from Phil: When I read the first edition of this book, I loved it for the simple, effective lessons it taught. Now that it is being re-released, I am happy to share an article all about it with you. If you’re a leader, you need to read and implement this book. And we are all leaders. Enjoy! On May 5, HarperCollins released The New One Minute Manager, a new book based on the business classic that took the world by storm, selling more than 15 million copies in 42 languages. The Three Secrets of The One Minute Manager revolutionized the way people managed their work and lives. But…
  • Want a quick way to measure social media ROI? [infographic]

    Phil Gerbyshak
    27 Apr 2015 | 12:28 pm
    I love quick ways to do things, and I get asked how to measure social media ROI all the time. The easiest way I’ve found is this handy infographic. Courtesy of: Quick Sprout The post Want a quick way to measure social media ROI? [infographic] appeared first on Phil Gerbyshak.
  • 3 words for 2015

    Phil Gerbyshak
    31 Dec 2014 | 1:02 pm
    I don’t do resolutions. They don’t work for me for long, and they don’t help me achieve more or even feel better. I do do 3 words, to focus on and to look through as a lens to make my decisions. When faced with a hard decision, I ask myself if this is in alignment with my 3 words. If it aligns, I do it. If it doesn’t, I don’t. Works really well for me. Last year, I focused on Amplify, Integrity and Rhythm, AIR. And it worked great! I had a year to remember, with a magazine cover, lots of great speaking engagements, a redesign of my website, and I slowed my…
  • Entitlement

    Phil Gerbyshak
    17 Dec 2014 | 5:30 am
    Note from Phil: What follows is an insightful guest post from Sandy Shugart, author of Leadership in the Crucible of Work. I received a copy of Sandy’s book from his publicist, and I’m excited to dive into it. I think you’ll enjoy this article too, as it’s not your traditional leadership babble, but rather a strong look at the idea of entitlement, something many struggle from. Enjoy the article! I recently heard a radio-rant on “excessive compensation,” a popular topic soon after the financial meltdown a few years ago, but not so common now, as the stark reality of…
  • Your business needs a website

    Phil Gerbyshak
    9 Dec 2014 | 12:25 pm
    This is a Sponsored post written by me on behalf of .com & .net, powered by Verisign for SocialSpark. All opinions are 100% mine. Do you know that 91% of consumers look online for local good and services?1 And 56% do not trust a business without a website?2 You know you need a website, but how do you get started? What parts do you need, and how do you get it done? I get asked these questions all the time. Over the years, I’ve worked on building a website. Some I’ve built myself, but usually, I’ve worked with a designer to get them built and designed more quickly and…
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    As Far As I Can Tell

  • A New Adventure

    Jon Edmiston
    15 May 2015 | 2:23 pm
    For the last 13 years I’ve had the opportunity to work for an amazing church, Christ’s Church of the Valley (CCV). Over those years I’ve worked with talented people on some incredible projects. Many of those projects involved developing applications with David Turner. As of today our most recent development project, the Rock Relationship Management System, is taking us on a new journey. We are stepping out of our roles on staff to become independent consultants in a new venture called Mine Cart Studio. Our first project will be the continued rollout of Rock at CCV through October. After…
  • Going Forward…

    Jon Edmiston
    15 Mar 2015 | 2:46 pm
    Rock has literally been consuming my life for the last 3 years. We’re very close to having it rolled out at our church. Once that’s done I’m hoping I can focus more energy on sharing tips and best-practices. I’ll do that through a couple of different channels: Official Rock Website: If it relates to the official documentation or is an organization announcement the best place is obviously the Rock website. Rock Community Blog: If it’s a lesson learned or a best practice from our personal experience I’ll share it on the Rock Community blog that Arran France…
  • RockRMS 1.0 Released

    Jon Edmiston
    5 Nov 2014 | 9:56 pm
    Wow, it’s been a while since my last post! We’ve been incredibly busy working on Rock. Literally… not sure when was the last time my eye’s weren’t stinging… but… as of two weeks ago we released Rock 1.0!!! Below are a couple of links to help you understand what Rock is… Intro Video (2 mins) Full Website Video Based Training Documentation (it’s not boring… promise) Installation Steps (with video) You might be asking what’s next… Trust us we’re only getting started. There’s still a ton to do. Check our road map…
  • Rock RMS

    Jon Edmiston
    29 Jan 2014 | 11:22 pm
    If you’ve been wondering where I’ve been lately, here’s an update.  For the past 3-4 years a small group of church developers have been working on a new next-generation ChMS. Our dream was to be able to provide a free open-source solution for churches of all sizes.  That dream is about to become a reality.  The Rock RMS (Relationship Management System) is literally just a few weeks from an open beta. If you you’d like more information on this new system I’d encourage you to: Visit our new website rockrms.com (it actually runs on Rock RMS, our dog food is…
  • Brand Identity Guidelines

    Jon Edmiston
    14 Mar 2013 | 10:40 pm
    Logo Design Love has an interesting post on brand identity guides for many leading brands.  There are some great gems in there.  Surprisingly, I was especially impressed with the Walmart guide. It’s definitely worth a slow skim (suppose that’s an oxymoron).  One topic to pay close attention to is section 9 on Tone and Voice.  Finding a good and consistent voice is so important. We’re working hard on voice at CCV and believe it or not for the Rock project.  We want the Rock ChMS to be more than a piece of software.  We want it to be a community.  One with a…
 
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    Social Media University, Global

  • A Resourceful Recognition

    Lee Aase
    19 May 2015 | 5:29 am
    Six years ago this month that I did a presentation called “The $4-a-month Online Newsroom (and other MacGyver tips)” in Chicago at a Ragan Communications conference. I’m speaking today at the IABC Great Plains conference in Bismarck, ND at the invitation of Tracie Bettenhausen, who was in that Ragan audience back in 2009. More on that in a future post. But for now, here’s a MacGyver-themed video some members of my team produced and showed at our Mayo Clinic Communications Division meeting last week, recognizing my 15-year anniversary at Mayo Clinic. Thanks to Jason…
  • Using Social Media to Enhance Outreach and Engagement for Latino Communities

    Lee Aase
    28 Mar 2015 | 12:03 pm
    I’m in Washington, D.C. today for the 19th Annual Conference of the National Hispanic Medical Association, where I was invited to represent Mayo Clinic on a Health Technology panel. Daniel Turner-Lloveras, M.D. is the moderator, and my fellow panelists include Victor Dominguez, M.D., Medical Director, Centers for Family Health Community Memorial Health System, Camarillo, CA Russell Bennett, Vice President, Latino Health Solutions, United Healthcare, Cypress, CA Antonio Linares, M.D., Regional Vice President, Medical Director, Anthem Blue Cross – Health and Wellness Solutions,…
  • Global Call for #StrongArmSelfies

    Lee Aase
    8 Mar 2015 | 3:13 pm
    As we announced in late January, Mayo Clinic is working with the patient advocacy group Fight Colorectal Cancer on its #StrongArmSelfie campaign to promote awareness and appropriate screening. The campaign officially kicked off last week at NASDAQ, and Mayo Clinic is among those featured in rotation on its JumboTron in Times Square Join us in @FightCRC #StrongArmSelfie colorectal cancer awareness campaign! http://t.co/abBF4Dwme0 pic.twitter.com/IsaqljEE0h — Mayo Clinic (@MayoClinic) March 8, 2015 The next release in the campaign is our music video of “Stronger Than That,”…
  • Mayo Clinic and Google Knowledge Panels

    Lee Aase
    24 Feb 2015 | 9:13 am
    Last week Paul Levy, one of the early hospital CEO bloggers who is now blogging at Not Running a Hospital, came across what he thought was a significant issue with Google’s new medical search knowledge panels that incorporate information from Mayo Clinic and other sources. The main issue he raised related to the Prostate Cancer panel, and particularly that robotic surgery was listed first among surgical procedures (instead of alphabetically), with watchful waiting listed among “Other treatments” under the “Also common” heading. Or as he put it: Observers want to know:  Does this…
  • “Creating a Facebook page is like adopting a puppy. Starting a blog is like getting a pony.”

    Lee Aase
    12 Feb 2015 | 7:07 am
    That’s the off-the-cuff formulation that emerged from the blogging session at our Mayo Clinic Social Media Residency on Monday. And today it becomes my 39th Thesis, joining the first 35, along with 36, 37 and 38. I’ve previously remarked that creating a brand page on Facebook is like puppy adoption. It’s fun at first. It can be messy, and requires lots of care and feeding. But especially with the declining organic reach of brand Facebook posts and the increasing need to supplement good content with paid advertising, a Facebook page can grow up to be a dog. Photo Credit: Steve…
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    AreWeConnected.com

  • 25 Things You Don’t Know About Me

    Mike Mueller
    18 May 2015 | 11:43 am
    This new thing that’s going around Facebook right now called “25 Things You Don’t Know About Me” should have one more thing added to it. The 26th thing should be “Are you willing to allow scammers and thieves access to your … Continue reading → The post 25 Things You Don’t Know About Me appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • ABC: Always Be Creating

    Mike Mueller
    15 May 2015 | 5:00 am
    Coffee might be for closers but I live by the ABC's - Always Be Creating. Here's a peek into what I've been creating lately. What have you created? I'd love to see it! Continue reading → The post ABC: Always Be Creating appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    Ben Foster

  • As Seen On Internet Episode 6 – Amit’s Back From Europe!

    Ben Foster
    15 May 2015 | 8:55 am
    Itunes Link – https://itunes.apple.com/us/podcast/as-seen-on-internet/id974163405 RSS Link – http://asseenoninternet.libsyn.com/rss     SHOW NOTES Ketchum’s Global Scholar Program – http://blog.ketchum.com/ketchum-launches-the-global-scholar-program Amazing Internet When Shaq Falls Does it Make a Sound? http://mashable.com/2015/05/07/shaq-falls/ Purple Delivery – http://purpledelivery.com Curvy Tron – www.curvytron.com   Facebook Q1 Results – Link Facebook “Instant Articles”…
  • As Seen On Internet – Episode 5 – April Fools

    Ben Foster
    10 Apr 2015 | 2:44 pm
    Amit Wadehra and I started a podcast and it’s super fun. iTunes Link – Please leave us a 5 star review   Show Notes AMAZING INTERNET Google PacMan thenextweb.com/insider/2015/03/31/you-can-play-pacman-inside-google-maps-right-now/ The Button https://www.reddit.com/r/thebutton   Amazon Dash Button https://www.amazon.com/oc/dash-button?ref=producthunt   Amazon Home Services http://www.theverge.com/2015/3/30/8309573/amazon-launches-home-services   Facebook May Host News…
  • Podcasts: 5 Top Technology, Trends, and Social Media Podcasts

    Ben Foster
    20 Sep 2013 | 12:17 pm
    A client recently asked me how I stay ahead.  While I read the news everyone else does, my secret weapon has always been podcasts.  Below are my 5 Favorite Podcasts.  I recommend PocketCasts for listening to Podcasts on Android.   This Week In Google It’s NOT JUST GOOGLE. Jeff Jarvis, Gina Trapani and Leo Laporte […]
  • 7 Social Media Week Chicago Sessions To Attend

    Ben Foster
    19 Aug 2013 | 3:51 pm
    Social Media Week is coming to Chicago Sept 23rd – Sept 27th.  It can be very overwhelming so I curated a list of what I’m most looking forward to. Did I leave something off you’re really looking forward to?  Let me know!   The Secrets of Story telling through Paid, Earned, Shared, and Owned Media […]
  • Someone was selected for Google’s Glass Explorers program despite only using the hashtag as entry.

    Ben Foster
    2 Apr 2013 | 3:23 pm
    I feel incredibly special to have been selected to Glass Explorers and be one of the first people to get Google Glass.  Then, I started going through the data that Stanford student Andrej Karpath compiled and I found this tweet with just the #IfIHadGlass hashtag.   No content, nothing to support.   This is insanely […]
 
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    The Tyler Hayes

  • Photo

    22 May 2015 | 1:49 pm
  • womenwithink: Awesome piece by @nikkohurtado #backpiece...

    22 May 2015 | 1:49 pm
    womenwithink: Awesome piece by @nikkohurtado #backpiece #backtattoo #littleredridinghood #bigbadwolf #womenwithink #womenwithtattoos #girlswithink #girlswithtattoos #art #altgirls #tattoos #tattoos #tattooed #tattooart #tattooist #tattooedgirls #tattooedwomen #tattooedlife #realism #ink #inked #inkedgirl #inkedgirls
  • It came! #nobleselfie

    14 Apr 2015 | 5:43 pm
    It came! #nobleselfie
  • ca-tsuka:Some previews of Bartkira the Animated Trailer based on...

    12 Apr 2015 | 8:57 am
    ca-tsuka:Some previews of Bartkira the Animated Trailer based on project by Ryan Humphrey and James Harvey.http://bartkiraroadshow.tumblr.com/If you want to animate on it, submissions are open : bartkiraroadshow [at] gmail [dot] com Would watch this so hard.
  • "This is not CGI. It's photography."

    10 Apr 2015 | 9:34 am
    "This is not CGI. It's photography.": parislemon: David Pierce:Yet what Dye seems most fascinated by is one of the Apple Watch’s faces, called Motion, which you can set to show a flower blooming. Each time you raise your wrist, you’ll see a different color, a different flower. This is not CGI. It’s photography.“We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.”Talk about attention to…
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    SociableBlog

  • Increase Your Brand’s Social Media Presence with Personalized Interactions

    Al Gomez
    20 May 2015 | 7:57 am
    Have you ever felt annoyed by a Fan or Follower on social media because all they do is promote their brand? While it’s no sin to do so, excessive online advertising is a common mistake a lot of digital marketers make. Even so-called experts commit this blunder. It could be in the form of Tweets or Promoted Posts; but it’s definitely annoying if businesses talk about nothing but themselves. Look at the profiles of some of your favorite brands. What percentage of their posts is promotional? How often do they engage with their Fans? How does YOUR business fare in comparison? Instead of…
  • Off-Page SEO Weapon In Your Arsenal (Infographic)

    Shane Barker
    8 May 2015 | 10:40 am
    Gone are the days when off-page SEO was as simple as buying links and using link-building software. Now that Google has introduced anti-spam algorithms like Panda and Penguin, these unethical off-page SEO practices can result in your website being de-indexed and penalized by the search engine. It’s essential that you know the best off-page SEO practices to remain in the good graces of all future Google algorithm updates. Here we’ll focus in on the top weapon in your arsenal – backlinks. The following are the ways you can build quality backlinks that will encourage Google to…
  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
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    adesblog.com

  • Book Review: Don’t Make Me Think

    admin
    11 May 2015 | 12:52 am
    My Rating: 10/10 Don’t Make Me Think – This was one of the first books that I read on usability, back in early 2000s. If you are into web usability and user experience (UX), this is a highly recommended book. It’s one of those foundation books that can set a solid base for someone who is foraying into the field of building usable user interfaces (UI) and user experiences (UX) for the web.
  • Incredibly Awesome Fun Toys for Kids

    admin
    6 May 2015 | 1:53 am
    Plastimake Plastimake is an easy-to-use plastic that you can dip in a hot water and mold it with your hands. It’s non-toxic, super-strong, reusable, lightweight and biodegradable. It’s a great way to have a family fun with your kids. https://www.plastimake.com Kinetic Sand Kinetic Sand is sand that breathes motion. It’s easy to clean, dust-free and never dries out. Playing with Kinetic Sand gives a moment of relaxation for your kids and it’s great for their fine motor, sensory and cognitive development. http://www.wabafun.com/kineticsand.php CogniToys CogniToys is…
  • Book Review: The Lean Startup

    admin
    6 May 2015 | 12:26 am
    My Rating: 9/10The Lean Startup – In his hugely popular book, Eric Ries basically expands on Steve Blank‘s “Customer Development Model“, a formula for building successful and sustainable products and businesses. The main idea of the book is about shortening the product development cycle by way of validated learning. It encourages building MVP (minimum viable product) version of the idea and then adding small iterations and improvements to the product. Each new iteration (i.e feature) has to be tested against the customers. So that, you are absolutely sure that the…
  • Watch Pacquiao vs Mayweather Online

    admin
    28 Apr 2015 | 12:13 am
    Russian TV Station “” (1TV.ru) has announced that it will be showing Pacquiao VS Mayweather fight live on National TV on the 2nd of May, 2015. That means if their servers can handle the traffic, you should be able to watch the online streaming version at http://stream.1tv.ru/live. Downside would be, you will be watching with Russian commentary. If their servers can’t handle the traffic or for some reason they decide to block the traffic that is coming outside of Russia, then the other non-free option would be to watch it via third-party websites like http://tvteka.com.
  • Book Review: Zero to One

    admin
    27 Apr 2015 | 12:19 am
    My Rating: 7/10Zero to One – this is a very easy to read and simple book. Peter Thiel touches on many topics with simple examples (oftentimes too simplistic). But one takeaway from this book is, he suggests that everyone should try to build a monopoly-company (i.e proprietary products and solutions, closed ecosystem, patents etc).  He argues that instead of competing with your competitors in the perfect competition market, which results in marginal increase in revenue, you should build a monopoly company where you can charge a lot higher margins for your products and services. He…
 
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    prTini

  • 10 Slack Hacks to Boost Team Collaboration

    Heather Whaling
    22 May 2015 | 9:22 am
    Our team has been using Slack for internal communication and collaboration for about a month now. We love it — the platform is really easy to use, plus it integrates with a number of tools we use every day (e.g., Dropbox, Google Drive, etc.). Here are a few of our favorite “Slack hacks” to boost collaboration and help us be even more productive: Set certain Twitter accounts to feed directly into a specified Slack channel to monitor your clients, competitors or media/influencers. Launch Google Hangouts within the app — especially helpful now that we have employees…
  • Use Your BRAINS to Attract Zombies

    Heather Whaling
    28 Apr 2015 | 2:00 am
    A few of our team members recently sat in on a webinar co-hosted by Peter Shankman and Cision, a Geben client. Thanks to account manager Rose Finnerty for compiling this list of lessons learned! Zombies eat brains. As a result, they create more zombies. Easy enough to understand, right? If you’re not familiar, this is the basic principal behind Peter Shankman‘s newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” But instead of giving gory advice on how to create more brain-eating, Walking Dead-esque monsters, he details how companies can use excellent customer…
  • Stop With the Exclusionary Entrepreneur Statements

    Heather Whaling
    16 Apr 2015 | 6:20 am
    If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million dollar company? Well, you’re just building a “lifestyle” company. In conversations, presentations and social media, people are awfully quick to toss these statements…
  • My Reading List: April Edition

    Heather Whaling
    8 Apr 2015 | 2:00 am
    One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some of the best of what I’ve read, I’ll publish a monthly roundup of what I found interesting the previous month. So, here’s what I’ve been reading of late: Good Books Going to Peaces Without Falling Apart My Father’s…
  • The 5 Things I’m Still Pondering from SXSW

    Heather Whaling
    7 Apr 2015 | 2:00 am
    Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on Mars, which one person from your would you send to start it? According to the quantifying culture panel I attended, this is the question to ask if you’re trying to determine which person on your team best embodies…
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    Tech in Asia

  • Tech in Asia podcast episode 4: is Internet.org friend or foe?

    C. Custer
    22 May 2015 | 6:00 pm
    Yes, it’s true: after years of providing you top-notch text coverage of Asia’s tech scene, Tech in Asia has branched out into the world of multimedia. Meet the Tech in Asia Podcast, our weekly show where hosts Anh-Minh Do and Charlie Custer will take you through the week’s top Asia tech stories and then dive into deeper discussions on pressing issues with experts from all across Asia’s tech industry. This week: is Internet.org friend or foe? We’ll take a look at how Facebook’s (self-serving?) charity play is being received in Southeast Asia. Plus, Netflix dreams of China,…
  • This LinkedIn-like app for doctors helped save Nepal earthquake victims

    Rahul Raj
    22 May 2015 | 3:43 am
    When you’re sick, you can choose the doctor who treats you. If that doctor can’t handle your case, he or she refers you to another doctor. On what basis does the former recommend the latter? Is it word-of-mouth, friendship, or former acquaintance? Generally, doctors rely on their ad hoc professional network based on friendship and goodwill, rather than experience and professional acumen, for patient referrals. Imagine a doctor having access to an extensive and refined network of medical professionals at his or her fingertips. They can access this network to recommend the best specialist…
  • Taiwan’s government is finally getting serious about startups

    Josh Horwitz
    22 May 2015 | 3:43 am
    It’s easy for entrepreneurs to roll their eyes when the government trumpets support for startups. But when Taiwan’s Executive Yuan approved the HeadStart Taiwan Project last August, the startup community praised it uniformly. Architected by Prof. Kuan Chung-Ming during his stint as minister of the National Development Council (NDC) the full proposal reiterated what many of the island’s startup advocates had been saying for years. Growth Taiwan’s manufacturing sector would continue to sputter due to competition from China and Southeast Asia. One remedy for Taiwan’s economy includes…
  • Myntra founder gets funding for Nudgespot, a customer engagement tool

    Nikita Peer
    22 May 2015 | 2:25 am
    India’s customer engagement startup Nudgespot today announced that it bagged US$650,000 in pre-series A funding led by early stage VC Kae Capital. The other angel investors include Anoop Goyal, Mike Shah, and V.A. Sastry. Nudgespot helps web companies keep in touch with customers across email, SMS, and push notifications. “Bulk messages don’t work. With Nudgespot, internet companies can react to customers based on behaviour. They can also experiment with messages – content, schedule or frequency without any coding, and so on,” says Raveen Sastry, Nudgespot’s founder.
  • Expedia gives up on China partner, sells off $671M majority stake in eLong

    Steven Millward
    22 May 2015 | 1:47 am
    Ctrip, China’s top travel site, this afternoon announced it has taken a US$400 million stake in long-time arch-rival eLong. The deal, which closed today, was done by acquiring eLong shares from Expedia. Ctrip now has a 37.6 percent stake in its erstwhile rival. Expedia has sold off its entire 62.4 percent stake in eLong, worth US$671 million, by selling the remaining shares to three other buyers (Keystone Lodging Holdings, Plateno Group, and Luxuriant Holdings), the US-based company said today. See: China’s mobile travel bookings up more than 400% in past year As a result of this…
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    Room 214

  • Supercharge Engagement with Interactive Video

    Michael Kwolek
    22 May 2015 | 3:10 am
    Online video has seen major advancements in picture quality and effects alongside the development of inexpensive recording equipment and editing software. However, storytelling hadn’t really changed much since the early days of pixelated clips on YouTube. But with the advent of interactive video platforms, we now have the power to fundamentally alter the way we tell stories by turning passive viewers into engaged participants. More than just play/pause/rewind, interactive video allows people to select the narrative paths most intriguing to them or take a sidestep to learn more details about…
  • Building Valuable Relationships in our Creative Community

    Caitlin Sherwood
    21 May 2015 | 1:56 am
    Creating Valuable Relationships is Giving Back At Room 214, we have a company mantra that we talk about on a regular basis: “creating valuable relationships.” It really is a guiding force in decision making at all levels. Of course, what’s more important than us talking about it is truly acting it out. Last year, we got more intentional about how our mantra plays out in the area of philanthropy. Giving back to our community is an important value, but we wanted our efforts to be more than just giving money or encouraging volunteerism. We wanted to use our mantra to guide our engagement.
  • Planning Your Interactive Video Project

    Cassie Clusman
    21 May 2015 | 1:28 am
    If your brand is looking for a more interactive way to connect with its users, Interactive Video may be the solution. Interactive Video has proven to  be highly successful at engaging viewers. With platforms such as Rapt Media making Interactive Video much more accessible to both consumers and brands, there’s no better time to explore this next generation of storytelling. If building an Interactive Video is in your future, or you’re just curious about the process, listen up! This post is all about the step-by-step of planning a video that’s more engaging. Before you read this…
  • The Future of Interactive Video: An Interview with Caleb Hanson

    Room 214
    20 May 2015 | 1:53 am
    Interactive video is becoming increasingly popular for the impressive results it delivers. What’s next for this groundbreaking technology? Industry expert Caleb Hanson from Rapt Media, a pioneer in the evolution of online video, shares his thoughts in response to some questions. 1) Will all video eventually include an interactive component? Interactive video, in general, is going to become the norm. According to Caleb, “Viewers are ceasing to exist. People are users who want to interact with and influence their surroundings.” Modern audiences are not content being passive consumers.
  • 2015’s Top Food Brands on Instagram and What They’re Doing Right

    Caitlin Sherwood
    19 May 2015 | 10:50 am
    #Love Pairs Well With #Food Dig into your memory: When was the last time you pulled out your phone and snapped a shot of your [insert name of boutique donut, flavored iced coffee, or fully loaded burger here]? If you’re embarrassed to say it was sometime last week, don’t be: Instagram is the fastest growing major social network, and #Food is the 24th most popular hashtag today, behind #friends, #fun, and the reigning champion #love. In 2013, we published a report on the Top Food Brands of Instagram. Only one brand on our 2013 list still makes the list in 2015. Who has stayed on…
 
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    Buzzom

  • Jayalalithaa is back!

    Nikhila Vijay
    22 May 2015 | 6:00 am
    Jayalalithaa has been elected as Chief Minister of Tamil Nadu thrice now. Despite the corruption charges levied against her, she continues to be popular among voters of Tamil Nadu. After being acquitted of all criminal charges in May 2015, she’s being welcomed with open arms as her trusted and loyal aid O. Panneerselvam steps down.
  • Twitter is Shocked That Maggi is Unhealthy

    admin
    21 May 2015 | 6:12 am
    Maggi has had for a long time, two distinct advertising catchphrases. The first one is the ‘two minute noodles’. We ‘we all laughed at that one. And the other one? Taste Bhi Health Bhi. Well, only one of those two things is true. The Lucknow Food Safety and Drug Administration of India found excess amounts of monosodium glutamate (MSG) and lead in samples of Maggi collected in Uttar Pradesh. And then they wrote to the FSSAI to cancel the licence for Maggi. It was reported that Maggi was being recalled and then that it wasn’t. As if FSSAI would be so quick to action. Anyway, this piece…
  • Top 5 Builders in India: A Definitive Social Media Review

    admin
    19 May 2015 | 6:45 am
    The real estate industry in India, that once thrived on personal connections, is riding a growth curve in Social Media. From leading to small builders and developers to realtors, all in the industry have taken to Social Media in order to span their reach to a wider audience and motivate word of mouth. The future looks exciting with the industry exploring new paradigms online  and affecting selection processes. Here’s a definitive Social Media analysis of the top 5 builders in the country based on the ‘Social Media Analysis of Real Estate Developers’ by analytics giant…
  • Ruskin Bond turns 81 today!

    admin
    19 May 2015 | 4:28 am
    Ruskin Bond turned 81 today. You may not have put a finger to it, but the daydream image we have of writing in a tiny cottage on the hilltops probably came from Ruskin Bond and his indelible association with Mussoorie. Indeed, his books reek of the atmosphere of the hills- mysterious and beguiling; with the mist and rain, the free-spiritedness, the lush greenery-unhurried and lazy to catch up; they are symbolic of his writing style. Old at age but agile in the mind, any article or story on him will likely contain a quote or interaction with the man himself. And a trip to Mussoorie? You are…
  • How Twitter Reacted to the Billboard Music Awards 2015

    admin
    18 May 2015 | 4:28 am
    The 2015 Billboard Music Awards was high on the pop. The music event, hosted by Chrissy Teigen and Ludacris, saw the music video debut of Taylor Swift’s highly anticipated and infamous single ‘Bad Blood’ featuring a bunch of her famous friends. She also swept up the awards, winning 8 of them including Top Artist and Top Billboard 200 Artist. It was also the first award showing of the band One Direction after band member Zayn Malik recently quit. After winning the award Top Duo/Group , the group gave an emotional shout out to their departed member, sending twitter into a tizzy. Other…
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    Position²

  • Best of the Week | Google Phantom 2 Algorithm Update, and much more…

    Team Position²
    22 May 2015 | 7:08 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Phantom 2 Algorithm Update Google’s on a roll. From the “Mobilegeddon” update last month to its recent secretive “Phantom 2” algorithm update. Read this blog to understand what this update means to businesses and search marketers! 6 Tips for Marketers from Magic Johnson An Overlooked Method for Increasing Conversions How Your PPC Strategy Is Like Gardening The Web’s Most Effective Ads Why Mobile Programmatic Is the Next Frontier 3 Reasons…
  • Pinterest Launches Motion-based Ads

    Team Position²
    22 May 2015 | 4:56 am
    Pinterest expanded its ad products on Tuesday with video ads called Cinematic Pins. They work much like Pinterest’s Promoted Pins, which are designed to blend in with other items in your home feed, but are motion-based. Brands like Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first paid advertisers. Not to be confused with Facebook or Twitter style videos where the action begins when you pause over them and stops when you move away, Cinematic Pins are first encountered in motion as you scroll down, then stop when you cease scrolling. Pinterest’s…
  • Google Phantom 2 Algorithm Update

    Rahul Banerjee
    19 May 2015 | 2:16 am
     ‘What does it mean to the businesses and search marketers?’ Google’s on a roll. From the “Mobilegeddon” update last month to its recent secretive “Phantom 2” algorithm update, it’s delivering the best possible search results to users. And then going back for more. Google silently tweaks its algorithm much frequently than most marketers imagine. While the Mobilegeddon algorithm update was designed to boost the rankings of mobile friendly sites on mobile devices, Google’s Phantom 2 update will penalize sites with low quality content, specifically impacting…
  • A Shoe Manufacturer’s Success Story

    Rahul Banerjee
    19 May 2015 | 12:16 am
    ‘How Local SEO helps small retailers and manufacturers survive and thrive in a competitive world.’ Image Source David and Goliath: the victory of small over big, the triumph of the nimble entity over the ponderous entity. In his time David did it with a well-chosen stone. Today, the Davids of the world turn to SEO. Despite the potential generated by one of the largest and fastest growing economies in the world, small businesses in India struggle to keep up with sales and are often overwhelmed with the cost of running traditional businesses. The wonders of the Internet, the way it…
  • Best of the Week | Deep Dive Into Google’s App Indexing, and much more…

    Team Position²
    15 May 2015 | 4:41 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Deep Dive Into Google’s App Indexing Have you ever wondered how apps are indexed by Google just like websites? Read this blog to learn how Google’s App Indexing works. 5 Reasons Your Inbound Marketing Campaign is a Flop Four B-to-B Lessons from Magic Johnson: Sirius Decisions Summit 2015 3 Ways to Make Your B2B Brand Break the Content Mold How the Right Social Insights Can Boost Your Click-Through Rates 6 Places to Publish Content to Boost Local SEO 4…
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    The Next Web

  • Abused Emojis keyboard for iPhone helps kids talk about battering, bullying and dark feelings

    Jackie Dove
    22 May 2015 | 2:40 pm
    A new emoji keyboard for children may cause alarm — and that’s the point. Abused Emojis, a free iPhone app, lets kids express with emoji some bad things that are happening to them at home or school. While a school counselor or trained therapist may ask a child to draw what they are thinking about, this emoji set comes with some classic situations built in that make it easier for kids to identify what to say. General abuse by anyone is expressed with a swollen eye or a band-aid on the face or both. Alcoholic parents are clearly depicted with a mug… This story continues at The Next…
  • Microsoft’s new WordPress plugin lets you directly publish your OneNote documents

    Napier Lopez
    22 May 2015 | 2:35 pm
    Microsoft announced a new partnership today that makes it a lot easier to transfer your OneNote writings over to WordPress. The company has created a WordPress plugin that inserts a OneNote button into your  editor. When clicked, you’ll be able to search for the specific onenote page you’d like to publish. As OneNote documents are synced to the cloud, you can start jotting your blog posts on any of OneNote’s supported platforms(iOS, OS X, Android, Windows and Windows Phone) to then input into WordPress. The plug-in could come in handy if you tend to use OneNote to draft your…
  • This on-demand drone service brilliantly lets us use drones without learning how to fly one

    Nate Swanner
    22 May 2015 | 1:07 pm
    A company named Skycatch wants to be your on-demand drone service. Instead of buying your own (likely expensive) drone and learning how to pilot it, NBC details the San Francisco-based startup’s desire for you to try a new program they’ve named “Workmode”. “If we didn’t have Workmode, we would have to buy our own drone, train our own pilot and potentially carry a little bit more liability insurance,” said Kevin Soohoo, chief information officer for Air Systems, a commercial heating and cooling installation company. “I don’t want to have a rookie flying a drone.” Skycatch…
  • Firefox OS may soon add native Android apps, drop low-end pricing

    Nate Swanner
    22 May 2015 | 11:48 am
    Rather than attempt to conquer the world $25 at a time, Mozilla may be shifting gears on Firefox OS with a new initiative called “Ignite”. An email obtained by CNET details what Mozilla CEO Chris Beard thinks Mozilla should be doing in the mobile space. Instead of trying to encourage purchases via low-cost hardware, Beard wants Firefox OS to be “compelling”. “We will build phones and connected devices that people want to buy because of the experience, not simply the price. We have not seen sufficient traction for a $25 phone, and we will not pursue all parts of the program”…
  • A glimpse at the future of commercial space mining, as the SPACE Act passes House of Representatives

    Bryan Clark
    22 May 2015 | 11:10 am
    In a move that shows commercial space exploration is not just possible, but probable, the United States House of Representatives just passed the SPACE Act in order to lay down some general guidelines in case you want to, you know, start a mining operation in space. While private charters like Virgin Galactic, and colonization missions to Mars by the likes of SpaceX are all the rage these days, the bill would suggest that enough private organizations have an interest in mining valuable resources from space that the need for legislation is necessary. Bear in mind, not a single private…
 
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    Jennings Social Media Marketing

  • How Businesses Can Drive Siri’s Algorithm to Success

    Francie Ronan
    18 May 2015 | 8:09 am
    In October of 2011 the world met the highly anticipated Siri. In a short span of just four years, she has quickly become everyone’s own intelligent personal assistant that lives inside the iPhone. She allows her users to use their voices to send messages, ask questions and make phone calls. By and large, Siri does it all. Yet, the way her algorithm works for businesses has been a giant mystery. Photo credit: GONZALO BAEZA / Foter / CC BY Unlike a search engine that will give you a long list of links related to keywords you select when prompted, Siri is much different. She is designed in a…
  • Valerie Jennings, CEO of JSMM & VBM, Joins the Twenty30CEO Board and is Promoting the Grow Faster Event

    Heather Waugh
    11 May 2015 | 4:01 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), has recently joined the Twenty30CEO board to help support upcoming business leaders and CEOs, who have a passion to change the business world. Valerie will support social media marketing and digital advertising initiatives to promote upcoming events as well as support the mission of the board. Photo Credit: Twenty30CEO Twenty30CEO helps innovators and entrepreneurs by addressing topics important to its members through industry leading speakers. The organization focuses on providing actionable and…
  • Tips to Overcome Business Failure Statistics; How to Leverage Your Contacts, Network & Consultants

    Valerie Jennings
    4 May 2015 | 7:17 am
    When you set out to start a small business, you are already at a disadvantage. Your investment capital is low, so doing what you want with your business takes a great deal of time, energy and resources. There is a statistic from Entrepreneur that states about 90 percent of small businesses fail in the first year. Over the course of 10 years, the number drops only to 70-80 percent. I know, these are not promising numbers when you are wide-eyed and ready to enter the world of business. So how do you overcome business failure statistics? My best advice for overcoming the mental challenges…
  • Valerie Jennings, CEO of JSMM and VBM, Speaks to Central Exchange Members; Addresses Entrepreneurship, Tech & Women in Business Challenges

    Valerie Jennings
    27 Apr 2015 | 11:32 am
    Last week I had the privilege of speaking to many successful and talented women in business and technology leaders in our community at the WiConnex Central Exchange event. I spoke about my journey as an entrepreneur, early adopter in social media and my challenges recovering as a rape survivor. We had an incredible discussion. I was amazed by their honest, sincere and professional dialogue concerning many women in business challenges that we are still facing today. It’s an honor to have been part of their event, which marked the first meeting of its kind. We hope that they continue to host…
  • Google Announces Site Demotion for Websites That Are Not Mobile Responsive

    admin
    22 Apr 2015 | 2:02 pm
    On Monday, Google announced that websites will receive a lower ranking in search engine results if they are not mobile optimized. This penalty was put in effect yesterday, Tuesday April 21, 2015. Google will measure penalties using their analysis tool. Photo Credit: vernieman / Foter / CC By Google initially hinted at a mobile optimized SEO update back in February, but the announcement that it would take effect this week was a surprise to all marketers. This update is an answer to the increasing use of mobile phones for internet searches. This update is hitting all websites across the web,…
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    Jason Yormark

  • 8 Life Lessons I Learned After 40

    Jason Yormark
    20 May 2015 | 10:55 am
    For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. As I got older, and my career shifted into more of a managerial/operational mode, I didn’t feel as motivated to write about those things anymore and started to want to write more about whatever inspired me. It was the only way I could find the motivation to continue writing. As I close in on the first year of my 40s, I’ve thought a lot about what I’ve learned in my life. For whatever reason, when you turn 40, you all of sudden become “wise” and…
  • 5 Incredible Small Business Marketing Resources You Haven’t Heard Of

    Jason Yormark
    5 May 2015 | 8:40 am
    Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops!  Below are 5 of my favorite tools these days, many of which I use on a daily basis. Canva – I’ve…
  • 7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

    Jason Yormark
    27 Apr 2015 | 1:51 pm
    Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. Because the fact is, it takes work to maintain a long lasting relationship. You can’t just mail it in. You need to show up. Every day. Some are easier than others. I wanted to write a blog post about what I’ve learned about relationships, and quite honestly,…
  • Why “What Women Want In A Man” Lists Are Bullshit

    Jason Yormark
    14 Jan 2015 | 9:00 am
    You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of shit. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women. These lists never have any real thought or actionable direction. Sometimes these lists have claims…
  • 5 Sure Fire Tips That Will Have You Cutting The Cable Cord

    Jason Yormark
    7 Jan 2015 | 9:00 am
    After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be. I figured I would just figure it out over time. Here are 5 things I’ve learned that make it a hell of a lot easier to do. 1. Get a Mohu HD Antenna For only about $40, you can get…
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    The Blog of Matthew Loop

  • How to Rank Higher on Google Maps [updated]

    Matthew Loop
    6 May 2015 | 8:32 am
    This video shares the #1 way to rank your Google local business listing higher on Google without having to spend money. Synonymously referred to as Google Maps, Google Places, and Google My Business, scaling to the top (with the most social proof) means that you’ll reap the lions share of new clients / customers searching. Mastering this one thing can add hundreds of thousands of dollars in new revenue to your business each year.     Also, the video tutorial that was referenced in the video about how to get on the phone with the Google local business dept is below. Did you…
  • How to Beat Facebook’s News Feed Filter (without spending money)

    Matthew Loop
    1 May 2015 | 2:02 pm
    In this powerful training video, you’ll discover the #1 way to beat Facebook’s news feed algorithm filter so you can get 3-4x more visibility to your posts. This doesn’t cost you any money and is arguably the most overlooked factor when it comes to getting more traffic and exposure from the social network!     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 MOST Powerful Facebook Advertising Tips The 2014 Social Media Revenue Summit (highlight reel) How I Got Over 1,800 Facebook…
  • Chiropractic Clinic Marketing (a lesson in ROI)

    Matthew Loop
    7 Mar 2015 | 5:39 am
    This is one of the MOST overlooked concepts for many doctors when they start to market their chiropractic clinic. Not knowing how to track and measure this will cause you to spend 5-10x more money than you need to. Unfortunately, chiropractic school didn’t adequately teach this.     In case you’re curious, this video was filmed at the beautiful Paradisus Punta Cana Resort in the Dominican Republic. That’s where we held our Caribbean Adventure Mastermind last year. Now, for the good news! 2015 dates are set! Submit your application to join us at the luxurious Ritz…
  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
 
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 – Buyers Agent – San Francisco Maid Service – Evangelist – Real Estate Broker – Orange County – Tri-cities – same-same

    Israeli Rothman
    22 May 2015 | 8:58 am
    What if I told you the the winning strategy for promoting any of these online is the same: simply being yourself well, would you believe me?   What if I proved it right here, right now, and documented the reach to millions within hours, would you believe me then? That is exactly what I am going to do: whether your client is a large Coldwell Banker Broker with 61 agents in Kennewick, a Christian Author Exposing the REAL meaning behind Scripture, a Cleaning and Maid Service in San Francisco, an Exclusive Buyers Agent for ‘The Strand’ in Orange County California exposing the…
  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:09 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! Example 2015 Organic and Nutritional Health Alternatives Network Network News 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these…
  • 2015 New Media Marketing Made Easy – A Complete Guide

    Israeli Rothman
    2 May 2015 | 11:03 am
    Look familiar?   Welcome to THE new media – everyone in the world talking to everyone in the world for free.  The ramifications are game-changing, to say the least! 248-705-9716 – Organics and Nutritional Health Alternatives Network News Blog With new media, dishonest or overpriced products, middlemen, vendors and poeple are completely circumvented. It is that simple. For $179.00 you can now reach the world, ongoing, and work from home, doing whatever you love to work at. Whenever I say these things, I like to prove them; like this: The search on the worlds largest…
  • 2015 | A time to Change it Up | All-Seeing Eye of Citizenry Watching Media and Government

    Israeli Rothman
    31 Mar 2015 | 8:01 am
    What I am about to share with literally millions of people all over the world, within 72 hours, and with you, is the solution to all of our problems. Global communication without boundaries, with little cost, and without media or governmental gatekeepers, can set the world free. Imagine a Meritocracy, as my son would say, where the playing field is so level and fair, that risk, reward, reach, popularity, power and money were all based on merit, judged by peers, and tested in real time. Not the dreadful vision of the classic bestseller which chilled so many if us into waking up in BRAVE NEW…
  • 2015 | The Time to Plan Your EXIT!

    Israeli Rothman
    15 Mar 2015 | 1:40 pm
    A life without purpose, without passion, without conviction, is an empty life. Belief has the power to change all of that immediately. Imagine being one of the Maccabees – going into battle outnumbered 1000 to one+ with only one advantage: you are ready. You are running into battle right now chanting in unison with 1,000 of your peers, your family, your tribe: “Shema…” There is something about this chant to you (see Maccabees -Alexander the Great) When YOU chant it, and now chanting it with 1000 of the best of the best, you have super-human strength, you are empowered…
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    SocialTimes Feed

  • Social Media Jobs: Honest Tea, Emerald Expositions

    Nadine Cheung
    22 May 2015 | 3:00 pm
    This week, Honest Tea is hiring a social media copywriter, while Emerald Expositions needs a social media manager. Fidelity Charitable is seeking an editor of social media and digital content, and Hunter Public Relations is looking for a social media community manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Copywriter Honest Tea (Bethesda, MD) Social Media Manager Emerald Expositions (West Harrison, NY) Editor, Social Media and Digital Content Fidelity Charitable (Cary, NC) Social Media Community Manager Hunter Public…
  • Report: 79% of Washington D.C. Insiders Use LinkedIn

    Kimberlee Morrison
    22 May 2015 | 2:00 pm
    Social media has the power to create information overload, regardless of the industry in which we work. However, it also provides more information than we’ve had access to before. In the fifth edition of Washington in the Information Agefrom the National Journal we see how Millennials, Gen-Xers, and Baby Boomers in Washington D.C. use social media, and traditional media. A survey targeted at 1,200 Capitol Hill staff, senior-level federal executives and private sector policy professionals and examined the media attitudes of the demographics in each sector. As smartphones have become…
  • KLM’s Social Efforts Generated €25 Million in 2014 — A Look Inside The Strategy

    Justin Lafferty
    22 May 2015 | 12:00 pm
    One of the biggest demerits against social marketing has been that it’s tough to prove direct return on investment. Don’t tell that to Gert Wim ter Haar, the social media hub manager at Dutch airline KLM. His company’s social team turns irate passengers into happy brand ambassadors — generating an extra 25 million Euro last year for the company. Wim ter Haar doesn’t see an angry customer as something to be placated or ignored, shipped to a 1-800 customer service number or a boilerplate FAQ page. He sees opportunity for great change, he told SocialTimes at the…
  • Mobile Game Roundup: Earthcore: Shattered Elements, Brickies and More

    Brandy Shaul
    22 May 2015 | 11:31 am
    Are you looking for a new mobile game to try this weekend? Look no further, as this week was full of new releases, containing a little something for everyone. For instance, Gameloft released its new match-three puzzle game, Ice Age Avalanche, while Insomniac Games continued its expansion into mobile with the release of its Bad Dinos tower defense game. Amazon Game Studios and WayForward released Til Morning’s Light, an action-adventure game set in a haunted mansion, and Plain Vanilla Games revamped its QuizUp social trivia game with hefty social networking features. Still looking for new…
  • WARNING: Messages from ‘Facebook Recovery’ Are Scams

    David Cohen
    22 May 2015 | 9:00 am
    Facebook users: If you receive messages from an account titled \"Facebook recovery,\" report them at once and do not follow the directions. They are part of a scam. Jovi Umawing of Malwarebytes Labs provided details in a blog post, saying that victims are directed to a payment page, where their credit-card information is requested. The scam message reads (unedited): Notification: Your Account will be Disabled! Account FACEBOOK you have already been reported by others about the abuse of account, this is a violation of our agreement and may result in your account is disabled. Please verify…
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    Pamorama | Social Media Marketing Blog

  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
 
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    Social Media B2B

  • Do B2B Customers Want to Tweet a Purchase?

    Jeffrey L. Cohen
    15 May 2015 | 7:34 am
    Recently Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza. Emoji are those little symbols that teens and millennials text, tweet and load up in their Instagram comments. Lots of people missed the real point about this announcement. It is not about Emoji. It is about serving existing customers. Not only do you need to be an existing customer for the Emoji tweet to work, but you need to have a standard order saved with your account. This means that this is more than a system designed to meet their customers online. It was designed to serve only their…
  • 5 Tips to Increase Engagement on B2B Social Media Sites

    Sameer Bhatia
    12 May 2015 | 4:00 am
    Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Below are five considerations that can help everyone from the beginner to the seasoned veteran. 1. Post at the right time Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. In most cases you might find that B2B buyers will show up on weekdays from ten in the morning to four in the afternoon, thus making this an optimal time for…
  • 5 Smart Ways to Build B2B Thought Leadership with Content Marketing

    Glenn Gow
    5 May 2015 | 4:00 am
    Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. Unless you’re Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish B2B thought leadership and build awareness through a smart content marketing campaign. You’ve likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. But establishing real thought leadership, the…
  • Happy B2B Customers Can Get You More New Customers

    Bryce Colquitt
    21 Apr 2015 | 4:00 am
    As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group, the top B2B firms gained 230% more leads via social media than their competition. So how does this happen? The process has a few steps: Identify why customers love you Build a relationship Ask for referrals and get them started Make it a system 1. Identify why customers love you Why do your customers…
  • Your B2B Prospects Want to Binge Your Content

    Jeffrey L. Cohen
    9 Apr 2015 | 4:00 am
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best way to consider their prospects. They should not worry about a competitor poaching their prospects, or even their customers. They should focus on attention. Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Timeshifting is only the beginning…
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    {grow}

  • 33 Inspiring B2B digital marketing case studies

    Mark
    21 May 2015 | 4:00 am
    By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. Is it harder or are we not looking hard enough? If you need convincing, here…
  • The marketing conference guide for socially awkward people

    mars
    20 May 2015 | 4:00 am
    By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I returned from the DNX, Europe’s only Digital Nomad Conference for online biz owners who also want to travel the world. It was a rich lesson in learning how to network when it does not come naturally to me. Bad jokes were shared, useful tips exchanged, new relationships built … and some lost. (Tip: Don’t question people’s intentions, it usually pisses them off and ruins the…
  • Lions and Tigers and Buyer Personas … Oh My

    Mark
    19 May 2015 | 4:00 am
    On The Marketing Companion podcast, Tom Webster and I continue to plow new ground. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. We discuss why Zappos employees are fleeing the holocracy, and explain how this concept began with Star Trek. Sort of. And just when you thought it could not get any more interesting, Tom Webster defines the “rectally derived persona.”  It’s insane I tell you. But we also get into some pretty awesome discussions on the Verizon-AOL deal, why…
  • The art and science of developing an enterprise content strategy

    Mark
    18 May 2015 | 4:00 am
    A year ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Mark: In an era when content is beingcommoditized, how do you continue to look to…
  • Why you need to re-evaluate the design of your blog

    Mark
    14 May 2015 | 4:00 am
    By Jon-Mikel Bailey, {grow} Community Member Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression? Content in and of itself is not the complete picture. Design matters. Visuals matter. User experience matters! Mark Schaefer talks about this in The Content Code:  “If your site looks trashy … well … it might be time for a refresh!” People make subconscious decisions based on the first things they see. You have nanoseconds before these decisions are made. Your content is judged before…
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    Distility®

  • Brand Reveal Musts

    Axle Davids
    19 May 2015 | 8:17 am
    You’ve worked hard on your new brand. Now make sure it has the right impact. When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can be all too easy to lose sight of the last rung in the ladder: your brand reveal. Brand Activation Is a Huge Deal Too often, small and mid-sized organizations don’t dedicate the proper bandwidth to planning their brand…
  • Jack.org Rebrands for the Future With Distility

    Axle Davids
    11 May 2015 | 8:11 am
    Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into the future of the brand. Using these audience perspectives, we brought Jack.org through our Distility 1day1brand workshop. Here, we collaborated with their executive team of young movers and shakers to create a compelling and authentic new brand…
  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
 
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Ryan Parrilla

    Vicky Chou
    22 May 2015 | 11:33 am
    Better known as @novess on Instagram, Ryan Parrilla is a 16-year-old photographing prodigy. Hailing from New York, he uses Instagram as an outlet to share his work with people around the world and connect with other photographers. Over the last year, Ryan has sold out his first run of Limited Edition Prints, worked with global brands and has been featured in numerous publications – including NYPost, Business Insider, Huffington Post and Australia’s Today Show. In February, Ryan partook in our WOMMA #WineWednesday panel discussion during Social Media Week New York, and we recently caught…
  • Recapping the 2015 NewFronts & The Future of Digital Video

    Michael Lampert
    22 May 2015 | 10:49 am
    The below blog post is a first-person account from 360i’s SVP of NY Media & Account Management. In this post, Michael recaps his experience at the 2015 NewFronts and dives into some media observations in the digital video space. As I look back on the 2015 NewFronts (and beyond the splendor that was my being 10 feet from football star Rob Gronkowski), I must say I’m pretty proud of our industry; we’ve come a long way. In the beginning, it was all about addressing the hurdles that were thrown at digital video and content. Some challenges we faced: “You can’t measure it like…
  • Pinterest’s Promoted Pins Update Preps the Platform for Monetization

    360i
    21 May 2015 | 3:06 pm
    Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the term “the consumer path” quite a bit. What is it? It’s the concept of driving awareness to generate intent to lead to some sort of action. For those of you reading that think this concept sounds familiar, you are correct – this is the sales…
  • Global Twitter Trends: South Korea

    360i
    21 May 2015 | 7:26 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three years out from the 2018 Winter Olympics in PyeongChang, many marketers are turning their sights on South Korea. Widely considered to be one of the most connected and Internet-savvy countries, South Koreans have…
  • How Google’s Mobile Algorithm Update Is Impacting Marketers

    360i
    19 May 2015 | 7:04 am
    On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for mobile devices. In the months leading up to the algorithm update, marketers were concerned about the possible negative impact it could have on performance. Mobile searches comprise up to 35 percent of all search traffic, and a lower mobile rank could result in missed traffic and conversions. However, this change has not created the “Mobilegeddon” some feared. The following post reviews the impact the updated…
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    The Social Workplace

  • Ten Company Culture Killers [#infographic]

    Elizabeth
    30 Apr 2015 | 11:08 am
    Great infographic by OfficeVibe, an employee engagement company. It’s a list of the ten things that will destroy a company’s culture and cause low employee engagement. Here are the company culture killers: This infographic was crafted with love by Officevibe. Learn employee engagement facts that will stop company culture killers from growing in your company.
  • What contributes to decreased employee morale?

    Elizabeth
    1 Apr 2015 | 10:00 am
    ​Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied.​ [HR Daily Advisor] At my previous company, we worked with PricewaterhouseCoopers to conduct an audit of employee exit surveys and found there were some interesting comments and points as to why employees were leaving. While most managers believe that employees leave for more money, the results of the survey…
  • Is Your Social Brand the Authentic You?

    Elizabeth
    27 Jan 2015 | 11:43 am
    Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others. Social branding: Building a brand on social media. Social media offers an affordable way to build your brand online, engage more people and easily interact with potential and existing customers and/or employers.
  • “Learn, Plan and Do” your way to a Social Intranet

    Elizabeth
    20 Nov 2014 | 3:36 pm
    The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet. Social Intranet (sō’shəl) • (ĭn’trə-nĕt’)An intranet that utilizes social technologies to enhance the every day…
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    CompuKol Connection » Blog

  • LinkedIn’s Personal Touch Increases ROI

    Michael Cohn
    21 May 2015 | 2:00 am
    It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically. People react to what feels good You must have read many times that LinkedIn is one of (if not the) best social media channels for professional. The people behind LinkedIn have developed very useful tools and features and…
  • Sharing Amazing Content Every Time

    Carolyn Cohn
    18 May 2015 | 2:00 am
    Each person has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next. The goal of your content When you write content, you are writing it for a variety of reasons. All of those reasons are valid and all of them make sense to you. However, when you share that content, you have additional goals in mind and, hopefully, those goals will be realized…
  • The Power Behind Your Call-to-Action

    Carolyn Cohn
    14 May 2015 | 2:00 am
    When it comes to your content in general and your call-to-action in particular, it is extremely important to choose your words carefully. The words that you choose to use in your call-to-action potentially have a great deal of power behind them. Choose the words wisely because they will bring you very far Each word that you choose has the potential to bring you further along in your quest to gain more and more success in your business and for your brand. Some of the words weigh more than some of the other words but they are all important and each one deserves the same amount of consideration.
  • How to Become a Marketing Master on LinkedIn

    Michael Cohn
    11 May 2015 | 2:00 am
    If you aren’t doing it already, you should think seriously about focusing your marketing efforts on LinkedIn. Social media marketing is an extremely important aspect of your marketing strategy. Of course, there are many differences between the various marketing approaches, including the financial aspect. However, when it comes to marketing with LinkedIn, you will need to spend time and effort but there will be relatively less cost than with traditional marketing. Using LinkedIn for your marketing efforts There are many effective, amazing social media channels that you may be able to…
  • Who You Follow + Who Follows You = Your Networking Experience

    LisaMarie Dias
    7 May 2015 | 2:00 am
    Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Imagine now, your first visit. You arrive to find the room packed with people and, judging from the volume, there really is a lot of activity going on. You enter optimistically and pull up a chair between two people. You turn and introduce yourself to the person on your right. “Hello, my name is…” Oddly, you notice that the…
 
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    » Blog

  • How to Take Advantage of the Google-Twitter Partnership

    Morgan Jones
    21 May 2015 | 9:28 am
    Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on .
  • The Power of Facebook Business Manager

    Ian Western
    12 May 2015 | 6:22 am
    Designed to integrate all Facebook Management efforts into 1 tool, Business manager streamlines Facebook management for all types of advertisers & agencies. Learn more about the benefits of using biz manager! The post The Power of Facebook Business Manager appeared first on .
  • Your Page and Facebook’s Algorithm Change

    Morgan Jones
    7 May 2015 | 8:15 am
    How Facebook's Algorithm change will impact your Business page and how to post correctly so Facebook's new Algorithm doesn't negatively impact your business more than it should. The post Your Page and Facebook’s Algorithm Change appeared first on .
  • How to Gain and Sustain Followers on Social Media

    Morgan Jones
    30 Apr 2015 | 1:03 pm
    How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on .
  • Did your site survive Mobilegeddon 2015?

    Morgan Jones
    24 Apr 2015 | 10:03 am
    5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on .
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    Pushing Social

  • Better Blogging in Less Time {Podcast}

    Stan
    20 May 2015 | 7:00 am
    I haven’t talked about blogging in a while.  Frankly, I’ve been wondering if there is anything new to say. But just this weekend, a friend of mine asked for my opinion on her choice of blog hosts.  It took me 2 seconds to fire off my answer – “Wrong move.” He was about to make a rookie mistake, a mistake I had blogged about in the past but hadn’t in the last year or so. That’s when it hit me that certain topics are timeless. One of them is how to publish better blogs in less time. My best practices around blogging has evolved over time. The tools I use have changed…
  • How to Create Your Lead Generation System [Video]

    Stan
    7 May 2015 | 4:53 pm
    In this episode, I will show you how to set up your lead generation system. We'll discuss the how to set-up your lead generation system, 3 new blog lead generation template, and how to automate your system.
  • The #1 Reason Why Most Content Stinks And What You Can Do About It

    Stan
    7 May 2015 | 5:00 am
    Let’s be honest. Do you have concrete evidence that your reader needs, enjoys, and looks forward to receiving your content? I’m willing to bet that you don’t.
  • How to Effectively Repurpose Your Content {Podcast}

    Stan
    6 May 2015 | 9:29 am
    Today, the content wizards at WPCurve showed the results of a fascinating survey they conducted. The asked startup founders “What is your main reason for not using it {content marketing}? Here were the results: 71% said they had no time to create content. Yep, I get. Content marketing is incredibly time intensive. The problem is most businesses are trying to brute-force their way to success.  Working harder, in this case, isn’t the answer.  Right now, I believe you have to use your content in smarter ways. In today’s episode of The Marketing Huddle, we talk about how to…
  • If You Aren’t Podcasting Now, You’ll Hate Yourself Later

    Stan
    29 Apr 2015 | 5:00 am
    People are reading less. We aren’t becoming illiterate idiots the opposite we are learning how to process information faster. Our #1 goal is to find highly engaging content that is hyper relevant to our situation. That’s why podcasting is becoming a must-have content marketing tool.
 
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    Latest solar news

  • Does Your Home Deserve Solar Power?

    admin
    22 May 2015 | 3:33 pm
    The term “solar energy” is often used these days, but some owners have considered a realistic option. Without estimates, most people assume that the cost of installation would be completely outweigh the potential benefits. While green energy has come a long way since its inception, many people still view this technology as trapped in its infant stage. With its recent progress, however, solar panels are becoming not only an affordable option, but also the most logical step that you can take to save energy in your home. Rebates and incentives The federal government and many states…
  • Sunshine State lagging behind in solar energy

    admin
    20 May 2015 | 1:13 pm
    The Sunshine State residents realize that the exploitation of the abundant solar energy in Florida is not an easy task. Industry experts rank third in Florida in the nation in the potential of solar energy roof, but 13 in the amount of solar energy produced. Experts in renewable energy and solar industry say Florida is being delayed because the state is one of four that require solar energy to be sold exclusively by utilities. This limits the options to go Solar financial commitment and increases in advance for consumers. The Sierra Club sees the lack of consumer choice as harmful to the…
  • CIAL to be world’s first fully solar-powered airport

    admin
    19 May 2015 | 2:50 am
    Kochi International Airport is on track to become the first airport in the world to draw all its power from solar energy. The airport would generate 12 MW of solar energy, and work should be completed in three months. Bosch is the structure of the airport to build the necessary structures. CIAL, the company that manages the airport, plans to raise between 50,000 and 60,000 units of electricity per day and would cost Rs 64 million rupees. Solar panels have arrived at Chennai airport and related works are underway. The airport already has a 100 kW pilot project generates 1.1 MW power project…
  • Solar Attic Fans Can Reduce Your Energy Bill

    admin
    18 May 2015 | 3:27 am
    A simple way to reduce your electricity bill Many owners of Hawaii spend a small fortune to run fans and air conditioning in trying to keep your house cool. Most homes, houses, especially older, depends trade winds to keep your home from becoming unbearable. Generally people who are trying to beat the heat was just installed an expensive air conditioning system. What they do not realize is that they could reduce their energy bills and save money simply by improving ventilation. It goes without saying that if you can keep the heat naturally, will have less and less fans air-conditioning,…
  • Three Reasons Why You Should Consider Solar Installations

    admin
    17 May 2015 | 3:05 pm
    In today’s society, there is a good chance that you’ve probably seen or at least heard of solar panels. Regardless of how you learned about solar installations, you may wonder if they are a good choice for you and your energy needs. With about 600,000 businesses and households in the United States to make the change, it is safe to say that people see the clear benefits of renewable energy. If you are looking to heat your pool or the entire house, here are some reasons why the choice of solar energy that could be interested. It is profitable No one likes to spend money on your…
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    Social-Media

  • TDA Group Content Happy Hour: Tips for growing influence

    Paul Gustafson
    22 May 2015 | 10:26 am
    Before you sign off for the long weekend, take a peek at news that examines widening your influence in the weeks ahead. Our news digest may help you do a better job of attracting B2B buyers. Understand the importance of Google expanding search functionality to cover tweets, and then read about ways to cross-promote your social profiles through Facebook. Learn best practices for making a good impression on the phone, review a proofreading checklist, and more. Google Search now includes tweets on mobile, coming soon to desktop browsers By Emil Protalinski at VentureBeat Your potential for…
  • TDA Group Content Happy Hour: Sidestepping slippery situations

    Paul Gustafson
    15 May 2015 | 10:18 am
    When you’ve got all the right moves, you can handle tricky situations with aplomb. This week’s digest looks at ways for marketers to negotiate difficult situations with grace. See 11 content mishaps to avoid, and learn how a simple step can prevent awkward tweets. You’ll also find out how to tell important people that they can’t write—and get the latest news about making audiences sway to your beat with landing-page optimization tips, Facebook best practices, and more. Avoid these 11 content marketing mishaps By Jim Dougherty at Ragan’s PR Daily Content may have infinite…
  • TDA Group: How do you diplomatically tell important people that they can’t write?

    Paul Gustafson
    13 May 2015 | 10:11 am
    I recently had lunch with a friend who manages the relationships between one of our clients and an important group of industry analysts. He described a ticklish challenge he’s facing this way: “All of these guys are smart, but not all of them can write. How can I tell them they can’t construct meaningful sentences to save their lives—without hurting these relationships? Can you help? It’s a delicate subject. Who knows how these guys will react?” Telling someone that he or she needs help writing can be like telling your boss that her teeth are festooned with bits of spinach. In…
  • TDA Group Content Happy Hour: Eyes wide open for opportunity

    Paul Gustafson
    8 May 2015 | 9:35 am
    How about a Friday pick-me-up that confirms the power of your content marketing programs? This week’s brisk news digest explores the successful blend of tactics that are energizing a mattress brand’s marketing efforts and boosting LinkedIn’s fortunes. Learn four ways to invigorate those tired listicles and find out how to rise to the number-one position in Google search results. To top it all off, discover 15 topics to avoid at all costs with graphic design colleagues. Don’t Sleep on Content Marketing By Jack Marshall and Steven Perlberg at The Wall Street Journal Why is startup…
  • TDA Group Content Happy Hour: Cracking everyday marketing puzzles

    Paul Gustafson
    1 May 2015 | 10:50 am
    This Friday’s content marketing news digest features articles that demystify routine marketing activities—so you can accomplish more when next Monday rolls around. Discover tips for ensuring audience trust by getting your message across accurately, quickly, and intelligently. Then find more news to celebrate at the end of the week. You’ll get advice about interacting with Facebook prospects, success story best practices, a tutorial on optimizing URLs for SEO, and more. LinkedIn and Twitter try to make sense of online content, trends By Beki Winchel at Ragan’s PR Daily Truth in…
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    David Meerman Scott - Web Ink Now

  • Still More Top Ten Tips for Incredibly Successful Public Speaking

    David Meerman Scott
    21 May 2015 | 12:24 pm
    One of my most popular posts was in 2009 when I gave my top ten tips for incredibly successful public speaking. So many people liked that and referred to it over time, that I ran a follow-up titled more top ten tips for incredibly successful public speaking a few years later. It’s time for ten more!
  • Deflategate Newsjacking Real-Time Strategy

    David Meerman Scott
    13 May 2015 | 1:06 pm
    Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business. Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 
  • The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

    David Meerman Scott
    6 May 2015 | 7:32 am
    When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.
  • Safe is Too Risky

    David Meerman Scott
    29 Apr 2015 | 10:41 am
    After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately. What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”
  • How Content Marketing Contributed to a Math Education Program’s Success

    David Meerman Scott
    22 Apr 2015 | 6:55 am
    Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program. How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.
 
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    We Are Social

  • Brands: sign up for our Social Smackdown

    Sophie Fitzgerald
    15 May 2015 | 3:36 am
    After the belting success of our 6th Social Media Smackdown in February, it’s time to dust off our social media boxing ring again. This time we will see Columbia Records and the BBC, along with a special guest, throwing their best social media haymakers in front of a brand-only audience. If this wasn’t enough, We Are Social senior editor Rory McClenaghan will be showing our audience how to create knock-out content. If you haven’t been ringside at a Smackdown before, here’s how it works. Each speaker will give a punchy ten minute presentation, where they will reveal the challenges they…
  • Three changes to Facebook’s algorithm

    Cristina Forlani
    14 May 2015 | 8:03 am
    B&T recently published this article by me about Facebook’s algorithm update and what it means for users and brands. They’ve been kind enough to let us reproduce it in full below.  Unless you’ve been living under a rock, you’ve probably heard about Facebook’s algorithm change. The tireless team at Facebook is “always looking for ways to optimize how content is discovered and consumed” in order to show users what really matters to them in their News Feed. The aim is to serve users with “the right mix of updates from friends and public figures, publishers,…
  • YouTube is the “Coolest” Network for Teens

    Jason Mander
    13 May 2015 | 8:22 am
    GlobalWebIndex’s latest figures show how the world’s major social networks have been faring in 2015 – with Pinterest, Tumblr and Instagram the big winners in terms of growth rates. But while Facebook is still the clear number one in terms of overall member and active user numbers, the results make one thing absolutely clear: teens are still Facebook’s biggest problem. Jason Mander, Head of Trends at GWI, exclusively talks us through some of the key findings from the new GWI Social report. There’s barely a week that goes by at the moment without a headline proclaiming the “end of…
  • Our New Digs in New York

    Caroline Seo
    12 May 2015 | 8:07 am
    Since we first stepped foot on the island of Manhattan in 2012, We Are Social’s New York team has made a big splash. We’re working with some of the most exciting, forward-thinking brands in the US, including National Geographic and Banana Republic. But while our client list has expanded, so has our team. In the past three years, we’ve grown from just six social media pioneers to a crew of 50. Our original Soho home was the perfect place to grow and to work, to play ping pong and to spend late nights, to make friends and to make progress. But as space steadily ran out, we knew it was…
  • We Are Social’s Monday Mashup #259

    Rhoda Sell
    11 May 2015 | 7:07 am
    Snapchat launches video ads Snapchat has updated its offering for advertisers by unveiling 10-second ads that cost two cents per view, creating a way for publishers using the ‘Snapchat Discover’ feature to generate revenue. Announced at the Daily Mail/Elite Daily Digital Content NewFronts presentation last week, Daily Mail North America CEO Jon Steinberg described the move as “the next iteration of social content”. OK, Jon… LinkedIn introduces analytics tool LinkedIn has added a number of new features in recent years to enhance its offering, most notably a…
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    tcapushnpull.com

  • Press This Makes Blog Posting Even Easier

    Christina
    4 May 2015 | 8:42 am
    An updated feature called Press This is included in the latest WordPress update called “Powell”. To use it, go to the admin area of your WordPress site and click on Tools in the left menu. Select “Available Tools”. There, you will see Press This. Drag it to your bookmark bar in your browser window and let go. Now, whenever you see content on the web you wish to share on your site, click the Press This bookmark and it will create a new post on your blog. You can easily share news, videos, photos and more from other websites. Watch the video below for details: The post…
  • In Case You Missed It: April Social Media Headlines

    Kellie Elmerraji
    30 Apr 2015 | 1:14 pm
    Is it just me or did April fly by? It feels like I was just complaining about the cold weather and now it is almost May. In case you had a busy month like me, I have put together a list of what has happened in the social media landscape over the past several weeks so that you’re all caught up! Twitter introduced Periscope: This new app lets you broadcast live video to the world. Capture what’s happening around you, edit the video and then share it within moments. One million users signed into Twitter’s new live streaming app in the first 10 days after its launch, according to…
  • Easy ways to enhance your social media networks using web content

    Anna Forbes
    24 Apr 2015 | 11:27 am
    via contentamp.com Digital integration is not a new concept. I think everyone can agree that a brand’s website should include links to its social media platforms and display the content coming from those networks as social feeds on the site. So many businesses seem to think they have their digital integration box checked once they’ve covered these basics. But in reality, that integration should go a lot farther. While good social media marketing does generate a lot of content, it should be a two way connection between your website and social media presence. The website should be a…
  • Google’s Mobile Update on April 21st

    Christina
    15 Apr 2015 | 6:22 am
    Google’s mobile update notice to website owners Is your site mobile-friendly? Google updated the way they rank websites that are not mobile-friendly on April 21st, an update that has been nicknamed “Mobilegeddon”. A site that isn’t now ready for mobile devices could lose search ranking for searches on mobile devices. Google isn’t be penalizing non-mobile sites but is boosting mobile-friendly sites, even those that are not providing responsive design. Having a mobile-friendly site is not just for the benefit of Google. It will make your site perform better for…
  • In Case You Missed It: March Social Media Headlines

    Kellie Elmerraji
    27 Mar 2015 | 7:28 am
    The only thing that is constant with social media is change. In an effort to keep you informed about the latest happenings, check out some of the major headlines from this month. Facebook Page’s Like Totals May Have Dropped: On March 12, Facebook changed the way they measure how many people like a page by removing inactive accounts. By doing so, it allows businesses to receive up-to-date insights on the people who actively follow their page. Facebook already filters out likes and comments generated by deactivated accounts, so this new update keeps data consistent. Twitter is experimenting…
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    Social Media Network - Marketing

  • #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

    18 May 2015 | 5:14 am
    #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREEBelow am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1.The Second Part is for people who would like to earn from Internet. This is called SECTION 2.Please read the below Two Sections very carefully. A good idea is to BookMark this Page so that you can refer in future. SECTION 1HERE ARE 4 RESOURCES GIVEN…
  • HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE

    16 May 2015 | 8:04 am
    HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:​1. #AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More​.​​ GO HERE: http://aboutonlineearningandlifestyle.blogspot.in/p/affiliateforbusiness-6-ideas-excellent.html​​2. #ONLINEMONEY #EARN7+3ALL Here Are 7Sites+3ADDITIONAL Good Sites To Make OnLine Money From​​​. GO HERE:…
  • #AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

    14 May 2015 | 7:56 am
    #AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many MoreMarketing your Business and Brand is very important. It does not matter who and what you do. You can be a multinational giant, a small business, a self owned shop or freelancer. Here are the important places that you should definitely look at. BookMark these. Share them - you could be of help to many people. Below You Have Various Resources That Will Enable Your Business To Have A…
  • Social Media - A Site That Tells Your Age In Your Photo!

    13 May 2015 | 5:24 am
    Here is a website that tells you your age. Or let me put it as, it has algorithms that sense your photo and the tell your Age that you look in the photo. Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. [API is Application-Programming Interface is simply a set of computer instructions that allows a program to interact with a website]. When they were testing their face-detection API, they were hoping for, at most, 50 respondents to use the technology. The response was overwhelming. More than 35,000 tried it…
  • Social Media - 10 Tips To Gain More FriendsFansFollowers On Social Media

    10 May 2015 | 9:25 am
    Social Media - 10 Tips To Gain More FriendsFansFollowers On Social MediaI Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1. Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And…
 
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    Paul Sutton

  • Why SEO Companies May Seriously Damage PR Agencies

    Paul Sutton
    21 May 2015 | 3:11 am
    Digital media has long been both an opportunity and a threat to the public relations industry. For a long time it was touted that digital marketers were going to steal PR’s lunch. But it’s becoming increasingly obvious that it is, in fact, SEO agencies that are nicking food from PR’s plate while it’s looking the other way. It should come as no surprise whatsoever to anyone working in marketing communications that PR and SEO are converging. It’s been happening at least since Google introduced the Panda search algorithm update in 2011, realistically since long before then. Panda was…
  • 5 Compelling Reasons I Ditched Spotify and You Should Too

    Paul Sutton
    15 May 2015 | 2:18 am
    I love Spotify. I’ve been a huge fan and a big user since it launched in the UK way back in 2009. I thought the updates the service made in late 2013 saw it take a big leap forward in terms of usability, and brought it closer to being a true music library. And yet…it’s not. A couple of months back I finally took the plunge to digitise my entire CD library. But after many hours spent ripping 400 albums, I needed a home for them; a place where that music wouldn’t just sit idly on a hard drive in the way it had sat idly in boxes for the last few years. I wanted to rediscover my…
  • Lessons on Best Practice Facebook Post Boosting

    Paul Sutton
    13 May 2015 | 4:39 am
    Facebook post boosting is considered to be good value, but if you’re looking for tips on how best to utilise it from your peers, you might be out of luck. That seems to be the conclusion from recent research I carried out. A couple of weeks ago, I published a survey among my networks to try and benchmark how Page administrators are utilising post boosting with the intention of defining some guidelines for best practice. Prompted by consultancy work I’ve been doing recently with different communications agencies, the topic of post boosting is one that I had an instinct that very few, if…
  • When is a Social Media Crisis Not a Social Media Crisis?

    Paul Sutton
    1 May 2015 | 3:20 am
    Little-known company Protein World has become the brand that everyone loves to hate over the last couple of weeks. An extensive advertising campaign on the London Underground sparked a minor riot on social media when it went up in mid April, with the Twitterati up in arms about its ‘body-shaming’ approach to flogging diet supplements. It has been branded as sexist and insulting and a whole lot more less repeatable adjectives. As social media crises go, it’s a pretty big deal. And yet…does it or should it even care? In an excellent analysis of the storm, news website Breitbart…
  • Paid v Organic: What’s Your Social Media Marketing Philosophy?

    Paul Sutton
    27 Apr 2015 | 2:14 am
    There are two schools of thought starting to emerge around how best to implement social media marketing now that paid media has become pivotal to running a successful Facebook Page. And the increasing acceptance of promoted tweets and the advent of sponsored posts on Instagram are reinforcing this emerging split. Each philosophy has its own merits, and each can achieve good results depending on how well it is executed. Social Media Marketing Philosophy One This involves posting frequently to any given platform (once a day to Facebook, a couple of times a day to Instagram, multiple times a…
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    Social Nerdia

  • The beginning of the end for anonymous apps

    socialnerdia@gmail.com (Social Nerdia)
    29 Apr 2015 | 6:48 pm
    Secret has announced that is shutting down. David Byttow, co-founder of Secret, wrote on Medium: "Unfortunately, Secret does not represent the vision I had when starting the company, so I believe it’s the right decision for myself, our investors and our team."Secret first raised $1.4 million in a December 2013 seed round that included KPC&B and Google Ventures. This was followed by two rounds of funding that added new investors including celebrities like Joe Montana and Ashton Kutcher. In the past year and a half, Secret and similar apps like…
  • Q&A with Near Me Founder and CEO Michelle Regner

    socialnerdia@gmail.com (Social Nerdia)
    15 Jan 2015 | 12:47 pm
    Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things.Esteban Contreras: What is Near Me and what is your mission? Michelle Regner: Near Me is a platform that powers peer to peer marketplaces and private communities. Our mission is to empower people and increase choices ― all by facilitating connections.EC: There is a debate about whether the 'sharing economy' is an…
  • Social Nerdia Podcast: ZIRX is On-Demand Parking

    socialnerdia@gmail.com (Social Nerdia)
    7 Oct 2014 | 7:13 pm
    Shmulik Fishman is the co-founder of ZIRX, a startup that wants to solve the problem of parking. Shmulik and his 3 co-founders met at Adap.tv, an adtech company that sold to AOL. After being immersed in a world of digital inventory, the four friends and colleagues decided to address a problem in the physical world - and ZIRX is the result. Despite being in a completely different side of the transportation equation, some have already compared ZIRX to Uber. If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Word is starting to get out about…
  • My Favorite Quotes from Peter Thiel's Zero To One

    socialnerdia@gmail.com (Social Nerdia)
    16 Sep 2014 | 5:24 pm
    I had already read Blake Masters' notes for Peter Thiel's now famous CS183 class when I pre-ordered Zero to One. In fact, these were the very reason why I wanted to read the book.I would highly recommend that anyone interested in business, tech and startups, to read both Masters' notes (available for free online) and this gem of a book. Both reads contain powerful business principles and interesting stories.In the spirit of Masters' note-taking efforts and Thiel's openness to such notes, I have compiled a few notes of my own from Zero to One: Here are some of my favorite quotes from the…
  • Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

    socialnerdia@gmail.com (Social Nerdia)
    27 Apr 2014 | 3:05 am
    Facebook acquired Protogeo Oy, the company behind fitness app Moves, last week. Following the purchase of WhatsApp and Oculus VR, this was Facebook's fifth acquisition this year.Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future. I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is…
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    Pam Marketing Nut

  • How I Got Fired Over an Apple Computer – Power of Stomping Status Quo

    Pam Moore
    20 May 2015 | 11:37 pm
      Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face. Many business and marketing leaders tout they are change agents. They claim they lead their organization to embrace change and empower change agents with a goal of better serving their customers and broader community. They want higher efficiencies, margins, and to lead the way in innovation and working smarter, not just harder. Unfortunately when you pull back…
  • 22 Tips to Rock Twitter Conversations Like a Boss

    Pam Moore
    19 May 2015 | 9:00 am
      You hear your colleagues, corporate management, friends and even teens rave about how crazy amazing Twitter and other social networks are. They brag about how many people they have met, relationships nurtured and rocked. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet. You smile as they share the excitement with you. You nod your head in agreement. However, the truth is you are questioning the validity of their statements. If what they say is true you wonder why you have such a hard time even getting a…
  • Own Monday Like a Boss: 10 Tips to Increase Productivity & Learn to Love Mondays

    Pam Moore
    18 May 2015 | 12:34 pm
    When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours. Answer these questions… Are you owning your Monday? Or does Monday own you? Are you letting negative people impact your positive mood on Monday? Are you letting email control and take over your day and week? Do you have a “not to do” list? Are you in…
  • How I Use @Triberr to Amplify Content, Earn Trust & Grow Social Media Community

    Pam Moore
    15 May 2015 | 8:32 am
    Triberr is a platform that brings together smart,  savvy and talented content producers. From bloggers, podcasters, video stars to lovers of technology, food, business, horses and cars.  It’s a mini social network that helps content creators amplify their content, earn trust, establish thought leadership, find new bloggers and build community. Using Triberr effectively is both art and science. There are some who use Triberr for self serving reasons and/or are using it to blast noise to an already crowded, noisy online world. However, there are even more people who are using it to find…
  • Be the Value, Not the Noise.

    Pam Moore
    14 May 2015 | 11:06 am
      There is obviously not a shortage of content, conversations and brands begging for your attention. Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise. The opportunity that every human being and brand can truly be the media is incredible for marketers who respect the media. However, unfortunately many marketers take the lazy way out and are thinking it is their purpose in life and business to fill a media blank space that doesn’t exist. They for some…
 
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    Jessica Malnik

  • 5 Tips For Building Strong, Branded Communities

    Jessica Malnik
    22 May 2015 | 5:48 am
    All the right vibes. // Photo via @sarawassphoto at @cielonyc. A photo posted by DAYBREAKER (@dybrkr) on Mar 26, 2015 at 7:43am PDT Community isn’t a new phenomenon. It’s been around for centuries, well even since the caveman days. Our ancestors relied on community building to hunt, eat, and survive.  I think sometimes as community managers we get so bogged down on the day to day tactics of building a community from the ground-up for our respected organizations that we forget this sometimes. At least, I know I do. The reality is community is all around of us. Every single person wants to…
  • 3 Tips For Creating A Custom Editorial Calendar That Works For Your Business

    Jessica Malnik
    6 May 2015 | 1:27 am
    If you are anything like me, one of the toughest parts about blogging is showing up to write when you are feeling uninspired or suffering from a severe case of writer’s block. One way to keep yourself accountable is to create an editorial calendar. I know for many of you this probably sounds scary and intimidating. But, I promise it really isn’t. Most of us think about meetings and deadlines when you think of calendars. However, an editorial calendar can be a really great to way to organize your ideas, brainstorm new posts, create content bundles and just keep yourself on track…
  • What Community Managers Can Learn From Being In The Kitchen

    Jessica Malnik
    30 Apr 2015 | 3:12 am
    As a community manager, it’s really easy to get stuck in a bubble of living and breathing the communities that you manage. It can be a good idea to step outside of that bubble every once in awhile to seek out other perspectives. As someone who is a voracious reader, I do this most often by reading all kinds of books and blog posts in a variety of industries with varying perspectives. I stumbled across a particularly insightful blog post from Chef Chris Hill on Medium the other day. As someone who is a total foodie and hopelessly addicted to the Food Network, I’m fascinated to learn what…
  • Is Slack Unintentionally Becoming The New Online Community Platform We Have All Been Waiting For?

    Jessica Malnik
    19 Apr 2015 | 9:20 pm
    On the surface, Slack is just another workplace communication channel. It directly competes with Campfire, Hipchat, and even to a lesser degree Google Hangouts and email. It’s tagline is to change the way companies communicate and make work life easier. There’s no doubt Slack is revolutionizing how many companies are communicating these days. Due to a great UX, site stickiness and an insane growth strategy, Slack has taken off like rocket fire in the last year. It’s now rumored to be worth $2.8 billion. That’s quite the feat for a company that has only been around for a little…
  • The Single Biggest Lesson Learned From 5 Years Of Blogging

    Jessica Malnik
    11 Apr 2015 | 3:40 am
    On my five year blog anniversary (on this domain and a few of weeks after launching my very first course), I can’t help but think about how far I have come and how excited I am for some of the goals I am setting my sights on. I’m even hungrier to blog than on day 1 because I have seen firsthand the huge impact it’s had on my life. I say often that Twitter changed my life. That’s not an exaggeration or hyperbole by any stretch of the imagination. Twitter has played a huge impact on my life. I have landed jobs from Twitter, met awesome business contacts, and made some lifelong, amazing…
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    blogs.pisocialmedia.com

  • Digital Marketing Tool Review – Campaign Monitor

    pismadmin
    19 May 2015 | 12:35 am
      Both social and mobile are big in digital marketing but that doesn’t make email marketing the little guy, in any way. It’s still a biggie and one that’s hard to master. Campaign Monitor here is a good way to get your email marketing strategy in shape. We recently took this tool out for a spin. Here’s what we found out. Mobile-friendly Your target audience may delete your email immediately if it is badly formatted. A KISSmetrics report reveals 89% of consumers delete a poorly displayed email when viewed on mobile. Campaign Monitor’s email builder helps you design…
  • 10 Reasons Why Social Media for Brands is Failing in ASIA

    pismadmin
    13 May 2015 | 12:33 am
    Far too frequently have we heard “Social Media isn’t for the Asian audience”
  • 3 Sacrosanct Rules for Business Blogs

    pismadmin
    28 Apr 2015 | 5:08 am
    “Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to have a business blog, and keep it going. 1. Organisations that blog have 97% more inbound links. * 2. 67% of B2B marketers who blog get more leads. * 3. Companies that blog regularly are 13x more likely to see a positive ROI. * But hold on. Before you tell your IT guy to set up a blog and start blasting away at the keyboard, ask yourself “Am I following the 3 BIG rules of…
  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
  • 5 Reasons why missing out on Pinterest can hurt your social media strategy (Backed by Numbers!)

    pismadmin
    25 Mar 2015 | 7:01 am
    Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the value of Pinterest, you won’t be listening. You will also be missing out on the hottest social platform of the day. So here are the five biggest reasons on why you need to be on Pinterest. Backed by gobs of data. Pinterest is growing fast Blazing fast. It was the fastest growing social media platform in 2014. Can you really afford to stay away from something…
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    Smedio - Business Ideas Worth Sharing

  • How to Make Mobile Visitors Buy More

    Douglas Idugboe
    22 May 2015 | 10:40 am
    Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the intelligent digital entrepreneur. The question now is, is your website ready for mobile visitors? If it is, the next question would be, is your website set up for mobile conversion? If you…
  • Engage Millennials at the Workplace with These 4 Apps

    Tracy Vides
    19 May 2015 | 11:01 pm
    Are you a millennial? With millennials now making up the largest chunk of the workforce, there is a good chance that you might be. Just for your reference, people born between 1981 and 1992 are typically called the millennial generation. The generation that grew up with the internet and the digital revolution well underway. The one that is all about themselves. The one that refuses to move out of their parents’ basements. The one that is socially conscious and liberal in its attitudes. Most importantly, the one that will make up 75% of the workforce by 2030. This is a generation that was…
  • Mark Cuban’s 12 Rules for Startup Success

    Douglas Idugboe
    13 May 2015 | 3:58 am
    Mark Cuban has a lot of advice for startups that want to play with the big boys. The fact is, it’s tempting most times to play like the big boys when just starting out. As tempting as it is, it’s always a startup suicide mission when you startup your business without proper guidance and rules. In the video and infographic by Entrepreneur below, Mark Cuban laid out 12 rules startups must live by if they are to succeed: Want more stuff like this? Hit the "Like" button below to get notified via Facebook... The post Mark Cuban’s 12 Rules for Startup Success appeared first on…
  • How to Effectively Upsell and Cross-Sell [#infofraphic]

    Douglas Idugboe
    30 Mar 2015 | 8:57 am
    Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is similar to upselling. However, it is the process of selling different product or service to existing customers, again, to increase purchase volume. As a business, if you’re to grow at exponential rate, you should upsell and cross-sell with every sale whenever possible.
  • Why Mobile Gaming is the New Landscape for Advertising

    Douglas Idugboe
    23 Mar 2015 | 10:12 am
    What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to their potential due to poor advertising (and it’s probably true that many more inferior products have found great success through the power of advertising alone). This principle explains why, increasingly, advertisers are starting to look at mobile gaming. There were 144 million mobile…
 
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    ReelSEO Video Marketing

  • Spotted: Is Google Testing Sitelinks for YouTube Videos?

    Carla Marshall
    22 May 2015 | 1:40 pm
    Google sitelinks offer users a shortcut to the best search results for a branded site. They have been live since 2005 for websites but is Google testing out the feature for individual YouTube videos too now?
  • Spotify Fires Back at YouTube, Adds Own Video Content

    Andy Smith
    22 May 2015 | 8:42 am
    YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
  • Top Ten List of Letterman Late Show Clips & Videos on YouTube

    Carla Marshall
    20 May 2015 | 2:48 pm
    David Letterman's legendary 'Late Show' residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other 'traditional' broadcasters, but gave the viewing public an appetite for compelling content which millions of online video creators are fulfilling.
  • Have a Break, Have a YouTube Video with KITKAT

    Greg Jarboe
    20 May 2015 | 8:42 am
    Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand's collaborations with well-known YouTube creators that is driving real engagement online.
  • Is 4K Video Quality Critical for Online Creators?

    Andy Smith
    19 May 2015 | 9:20 am
    There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when they could be pushing resources elsewhere?
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    Prepare 1

  • Memorial Day – Freedom Isn’t Free

    Blair Evan Ball
    22 May 2015 | 8:23 am
    Have you had a loved one or friend serve in the military? Have you lost a loved one in service to our country? Thank You to all the military men and women who serve our country. We appreciate you and all you do to protect and serve and provide us FREEDOM that we enjoy each and every day! My father John Ball, now deceased served in the Navy during World War II. He was immediately shipped over to Pearl Harbor when it was bombed. One of the first in the Navy to load live torpedo’s on submarines. He often spoke of his fond days in the military what it stood for and his commitment to…
  • Will Google+ Collections Be The New Pinterest

    Blair Evan Ball
    15 May 2015 | 8:50 am
    What is Google+ Collections? How will this impact my brand? What do I need to know? Google+ recently unveiled a new feature, called Collections, that allows users to start categorizing their posts, photos and videos by topic. This new feature is Google’s version of Pinterest Boards Brands and publishers will now have the ability to create topic-based feeds for users to follow Collections differ from Pages or Communities, in that you are the only person modifying the content, and the posts will appear in your profile stream for followers. This feature is currently available for Android…
  • 3 Essential Conditions for Mastering Change

    Blair Evan Ball
    8 May 2015 | 3:55 am
    Do you fight change? Sometimes are you forced into changing at work or home? Is the direction of your life and business heading in the right direction? We live in a world of change….constantly changing. Facebook makes changes like we change underwear. Social Media Golden Rules in general changes frequently, which forces us to be more flexible. Are all the changes in life and social media taking us off course? Why do we resist? There are many reasons for this, but here are the top ones. Loss of control. Change interferes with autonomy and can make people feel that they’ve lost…
  • How to Use Hashtags in Social Media Marketing [Infographic]

    Blair Evan Ball
    29 Apr 2015 | 4:05 am
    What’s all the fuss about hashtags? Should I be using hashtags in my social media marketing? Do they really make a difference for me and my brand? Have you ever found yourself explaining hashtags to someone whose only connection with the word is the # symbol from high school or on the telephone keypad? That’s what makes people curious. Internet dialect has evolved considerably as a result of social media. Hashtags are a big part of this social media evolution. I’m a big fan of hashtags! They boost my reach on social media & help me monitor what my target audience is…
  • How to Determine Your Social Media Style

    Blair Evan Ball
    14 Apr 2015 | 3:17 am
    Do you dream of great things to come? Still have fire in your belly? What are you focused in on? What we think about, dream about will eventually come to fruition. If…you apply certain principles and discipline in the process. You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win. ~ Zig Ziglar Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. ~ Napoleon Hill You have to trust in…
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    Leader Networks blog

  • Why Building Social Capital Matters In Business

    Vanessa DiMauro
    9 May 2015 | 7:50 am
    I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue had a different focus, the common theme across them all is that to succeed using social channels, one needs to be intentionally focused on relationship building. The strength of your relationships – the trust you build on and offline – translates into your strategic value. Your…
  • “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

    Vanessa DiMauro
    2 Apr 2015 | 5:04 am
    I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. A clearly-articulated strategy and well-defined goals are key elements of business success. To be worth the time and effort, every business activity should contribute to moving the organization in the right direction and…
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
 
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    Wakeman Agency

  • Is Your Charitable Organization Sexy Enough?

    wake101
    19 May 2015 | 4:00 am
    Most people probably would not describe nonprofit organizations as sexy. Instead, it’s easier to think of Hollywood crushes, designer fashions, luxury vehicles and even awe-inspiring renovations as possessing that magnetic pull that captivates our attention. The post Is Your Charitable Organization Sexy Enough? appeared first on Wakeman Agency.
  • Why Board Members are Like Facebook Statuses

    wake101
    15 May 2015 | 4:00 am
    This just in: The way your friends’ (or kids) update their Facebook relationship statuses and how your nonprofit Board members feel about your organization may have more in common than you think. The post Why Board Members are Like Facebook Statuses appeared first on Wakeman Agency.
  • What We Learned from Haiti

    wake101
    12 May 2015 | 4:00 am
    The Fukushima nuclear disaster. The Sri Lanka tsunami. Hurricane Katrina. The Haiti earthquake. When tragedies of epic proportions strike, hearts are touched, and goodwill is inspired at levels just as epic. The post What We Learned from Haiti appeared first on Wakeman Agency.
  • Four Simple Ways to Keep Post-Event Buzz Alive for Nonprofit Organizations

    wake101
    8 May 2015 | 4:00 am
    When done well, events can be part of a sustained and integrated strategy that engages audiences, builds support, heightens awareness and expands reach. The post Four Simple Ways to Keep Post-Event Buzz Alive for Nonprofit Organizations appeared first on Wakeman Agency.
  • Why Becoming a Better Place to Work Improves Your Brand

    wake101
    5 May 2015 | 4:00 am
    Having a strong brand is essential for organizational success. When companies and nonprofit agencies think about their brand, they are usually astute enough to consider factors beyond the approved color palette and logo. They frequently consider how certain audiences perceive and interact with them – the media, donors, volunteers, foundations, governmental bodies, clients. The post Why Becoming a Better Place to Work Improves Your Brand appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • #LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

    Nancy Myrland
    22 May 2015 | 9:58 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and that is: “How do I go from people visiting my bio or blog posts on my website, to actually developing client relationships with them?” It gets down to this: How do you make your…
  • #LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

    Nancy Myrland
    15 May 2015 | 10:00 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   My short answer? Why would you not? The news this week about Facebook adding a new feature called Instant Articles, where major publications and sites, such as The New York Times, Huffington Post, The Atlantic, BuzzFeed and others, will be able to post articles directly on Facebook has generated a great deal of…
  • Hey, Where Did All My Online Friends & Connections Go?

    Nancy Myrland
    6 May 2015 | 9:17 am
    Remember that passionate follower of yours on Twitter that shared everything you wrote? Remember that new connection you made on LinkedIn that seemed interested in what you had to post? Remember that friend that went out of his way to like everything you wrote on Facebook? Remember that energetic commenter that used to support you on your blog? What in the world happened to those people you used to be so connected to? The Reality We all enter this online world at different times, at different speeds, with different levels of passion, and with various approaches to connecting to others. It is…
  • #LetsAskNancy 002 – Lawyers: What Tone Should You Use In Social Media?

    Nancy Myrland
    1 May 2015 | 9:29 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the podcast player below, read it below that, or both!   One of the questions I am often asked is: “What tone should I use when I post in social media, or when I blog?” Good Question I understand why this is perplexing to many as nobody wants to look bad, or stupid, or awkward, or silly, or you name the word that has you the most concerned. All of these words…
  • Lawyers, Are You Guilty of Committing Random Acts of Content?

    Nancy Myrland
    30 Apr 2015 | 8:38 am
    There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will have no idea what to write, when to write it, whom to write it for, and where to distribute it when you sit down at the keyboard, in front of a camera, or turn on your microphone. It simply becomes random acts of…
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    Digital Pivot RSS News Feed

  • Is Facebook the New Home to Small Businesses?

    Liam Crossey
    22 May 6050 | 6:30 am
    Summary: Yesterday, Facebook was expected to announce several new programs for small businesses who use the social media juggernaut. There are an estimated 40 million small business pages that can be found on Facebook. This number is up from 30 million as of last June, but only 2 million of those small business pages...
  • iPad App Crash Grounds Plane

    Jessica Cherok
    22 May 5688 | 6:30 am
    Summary: It’s frustrating enough to have an iPad app crash when you're trying to change your My Idol's clothes, but it’s a whole different issue when that app’s crashing causes serious flight delays. Such delays happened for American Airlines when the app the company uses for pilots to view flight plans crashed.
  • Baltimore Riots As Told By Social Media

    Jennifer Graber
    22 May 5470 | 6:30 am
    Summary: Political statements aside, the ubiquity of riots these days is quite alarming. The violence and incidents are widespread, taking over cities and areas at troubling rates. Uninvolved and unassociated individuals are being brought into a situation they had no part in. Cities and areas are being brought to a screeching halt. This is precisely the case in Baltimore, Maryland...
  • Getting Diversity in Your Facebook Feed

    Jessica Cherok
    22 May 4904 | 6:31 am
    Summary: Turns out, your Facebook News Feed is more diverse than you may realize. At least, according to Facebook it is. Last week, Facebook released a study that “quantifies for the first time exactly how much ideologically diverse news and information individuals are exposed to on social media.”
  • Could Facebook Help Your Chosen Candidate Win?

    Liam Crossey
    22 May 4449 | 6:30 am
    Summary: Social media is once again playing a pivotal role in introducing the different political views as more and more candidates are stepping forward to prepare for their respective 2016 presidential campaigns. Facebook, the world’s largest social media platform, is offering users the opportunity to see different views or stick to their own...
 
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    Buzzom

  • Jayalalithaa is back!

    Nikhila Vijay
    22 May 2015 | 6:00 am
    Jayalalithaa has been elected as Chief Minister of Tamil Nadu thrice now. Despite the corruption charges levied against her, she continues to be popular among voters of Tamil Nadu. After being acquitted of all criminal charges in May 2015, she’s being welcomed with open arms as her trusted and loyal aid O. Panneerselvam steps down.
  • Twitter is Shocked That Maggi is Unhealthy

    admin
    21 May 2015 | 6:12 am
    Maggi has had for a long time, two distinct advertising catchphrases. The first one is the ‘two minute noodles’. We ‘we all laughed at that one. And the other one? Taste Bhi Health Bhi. Well, only one of those two things is true. The Lucknow Food Safety and Drug Administration of India found excess amounts of monosodium glutamate (MSG) and lead in samples of Maggi collected in Uttar Pradesh. And then they wrote to the FSSAI to cancel the licence for Maggi. It was reported that Maggi was being recalled and then that it wasn’t. As if FSSAI would be so quick to action. Anyway, this piece…
  • Top 5 Builders in India: A Definitive Social Media Review

    admin
    19 May 2015 | 6:45 am
    The real estate industry in India, that once thrived on personal connections, is riding a growth curve in Social Media. From leading to small builders and developers to realtors, all in the industry have taken to Social Media in order to span their reach to a wider audience and motivate word of mouth. The future looks exciting with the industry exploring new paradigms online  and affecting selection processes. Here’s a definitive Social Media analysis of the top 5 builders in the country based on the ‘Social Media Analysis of Real Estate Developers’ by analytics giant…
  • Ruskin Bond turns 81 today!

    admin
    19 May 2015 | 4:28 am
    Ruskin Bond turned 81 today. You may not have put a finger to it, but the daydream image we have of writing in a tiny cottage on the hilltops probably came from Ruskin Bond and his indelible association with Mussoorie. Indeed, his books reek of the atmosphere of the hills- mysterious and beguiling; with the mist and rain, the free-spiritedness, the lush greenery-unhurried and lazy to catch up; they are symbolic of his writing style. Old at age but agile in the mind, any article or story on him will likely contain a quote or interaction with the man himself. And a trip to Mussoorie? You are…
  • How Twitter Reacted to the Billboard Music Awards 2015

    admin
    18 May 2015 | 4:28 am
    The 2015 Billboard Music Awards was high on the pop. The music event, hosted by Chrissy Teigen and Ludacris, saw the music video debut of Taylor Swift’s highly anticipated and infamous single ‘Bad Blood’ featuring a bunch of her famous friends. She also swept up the awards, winning 8 of them including Top Artist and Top Billboard 200 Artist. It was also the first award showing of the band One Direction after band member Zayn Malik recently quit. After winning the award Top Duo/Group , the group gave an emotional shout out to their departed member, sending twitter into a tizzy. Other…
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    Sean Clark

  • A Guide to AdWords: Launching Your First AdWords Campaign

    Sean Clark
    16 May 2015 | 1:38 am
    Episode 61 of The Small Business Marketing Report Podcast   The third and final episode of a 3 part series on the Google AdWords platform. In the first episode we assessed whether AdWords was right for your business. In the second episode we got you started in setting up your first AdWords campaign. In this final episode we look at structuring, launching and managing your AdWords campaign. We will cover: Ad Creation Campaign Structure Location Targeting Bidding Budgets Tracking Conversions Campaign Management You’ll then have everything you need to launch your own successful Google…
  • A Guide to AdWords: Creating Your First AdWords Campaign

    Sean Clark
    2 May 2015 | 4:19 am
    Episode 60 of The Small Business Marketing Report Podcast The second of a 3 part series on the Google AdWords platform. Last week we assessed wether AdWords was right for your business and now we take it to the next step, creating a campaign. In this episode we introduce you to setting up the first part of your initial campaign. We take you through the choices you have in creating an AdWords account. Researching your Keywords with the Google Keywords Tool. Key mistakes to avoid, identifying costs and ensuring you maintain a good quality score on your account. With this solid base in place…
  • A Guide To AdWords: Making PPC Work For Your Business

    Sean Clark
    18 Apr 2015 | 2:17 am
    Episode 59 of The Small Business Marketing Report Podcast In the first of a 3 part series on the Google AdWords platform we discuss whether AdWords can work for any business. There are some exceptions but not many, business objectives are an important aspect to consider. Certainly the statistics for using AdWords are very impressive, and the return on investment can be significant well implemented well. It’s not only your business model and objectives that play a factor though, your website needs to be fit for purpose. In the show we cover some typical issues that can impact a Google…
  • Is PPC the Best Way to Grow Your Business in 2015?

    Sean Clark
    17 Apr 2015 | 1:36 am
    We are caught up in a world where we see lots of ways to promote our business as “free”! If we are honest with ourselves we know that nothing is truly free, even if there is no monetary cost there is a resource one. We have seen the organic reach of Facebook take a nose dive, the conversation on Twitter getting noisier and natural search flooded with direct and indirect competition. These so called “free” channels are over crowded and deafening, whilst all the time our audience are ever more educated about what is marketing and what is “real” content. With…
  • How to Reduce Your Website’s Bounce Rate [PODCAST]

    Sean Clark
    4 Apr 2015 | 4:54 am
    Episode 58 of The Small Business Marketing Report Podcast A website’s bounce rate is often comes up in discussion, but do you know what it really is? If it matters? Or what impact it may have on the performance of your website and ultimately your business. In this week’s episode we take a detailed look at bounce rate, answering some of these questions, and providing ideas of what you can do to turn your bounce rate around. What is bounce rate? A definition Not the same as email bounce rate Why does it matter? A symptom of a web page not doing it’s job It can be an SEO factor What really…
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    L2: Business Intelligence for Digital

  • How to Turn Instagram Mentions Into Fans

    Homa Zaryouni
    22 May 2015 | 1:07 pm
    Followers are often used as a measure of success on Instagram, but branded hashtags are another sign of an invested and evangelizing fan base. Many hashtagged brand mentions occur organically – such as the near 5 million mentions of Chanel before the brand was present on the platform.. Yet brands can encourage them: Marc Jacobs generated 70,000 mentions of #CastMeMarc with a campaign asking users to nominate themselves or a friend as models, and Rebecca Minkoff encourages use of #RebeccaMinkoff by featuring select snaps on product pages. L2’s Insight Report on Fashion Social Media finds a…
  • Fashion Brands See Soaring Growth on Instagram

    Marian Berelowitz
    22 May 2015 | 9:04 am
    Instagram’s trajectory remains the big story in social media as brands on the platform continue to enjoy remarkable community growth and robust engagement rates. In the prestige Fashion category, communities for brands tracked in L2’s Index swelled by 160% on average from Q2 2014 to Q2 2015. That growth has pushed the average number of followers per brand past the 1 million mark, and the most popular brands on the platform have accumulated audiences three to four times that size. Chanel has racked up more than 4 million followers in less than a year, having launched an Instagram account…
  • Procter & Gamble Sells Over-Achieving Hair Care Brand

    Homa Zaryouni
    21 May 2015 | 3:19 pm
    Procter & Gamble announced this week it the sale of digitally gifted brand Frédéric Fekkai, which placed 11 of 61 brands in L2’s 2014 Digital IQ Index®: Hair Care. While large ad buys propelled industry heavyweights to the forefront of the Index (Pantene, L’Oréal) Fekkai managed to score far above its weight class. Fekkai owned less than 1% of the U.S. Hair Care and Color market share in 2013, yet its Digital IQ score lagged just slightly behind Dove and Redken. Examples of Fekkai’s innovations in communicating with consumers: It was one of two brands to launch live chat during…
  • Mondelez Embraces E-Commerce With ‘Buy Now’ Buttons

    Marian Berelowitz
    21 May 2015 | 12:17 pm
    Mondelez International is clarifying the path to purchase for its product pages, social media, video ads, CRM campaigns and other digital media touch points. Across 25 markets, a “Buy Now” button will link to one of 130-plus retailer websites. By “converting … media investments into buying opportunities for consumers,” Mondelez says it is looking to drive growth as well as collect consumer insights. Mondelez (parent of brands including Oreo, Cadbury and Trident) is using ChannelSight’s Buy Flow technology on the initiative. Unlike most other industries, which have been…
  • Brain Drain in a Digital Age

    Homa Zaryouni
    21 May 2015 | 10:57 am
    Finally, a retailer dares to take on Amazon. Walmart recently introduced an annual delivery subscription service, which gives users free delivery for $50 a year. The service is very similar to Prime, which is priced at $99 per year. Who will win in this celebrity retailer death match? L2’s money is on Walmart. What does brain drain look like in a digital economy? Losers are CPG and old economy firms who are losing employees to the likes of Facebook, Google, and Amazon. But not all is roses in these new firms – retention rates for some are at all time lows. The average employee stays at…
 
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    Digital Diva

  • Studs & Cuffs

    Digital Diva
    22 May 2015 | 12:15 am
    This is one of my favourite outfits right now… my fave bag from Zadig & Voltaire (cannot get enough of that brand right now!)…paired with studded heels and a chunky silver cuff. The cuff actually comes as a pair of two, but that feels like it’s a bit too S&M for me! Black top: BooHoo.com Jeans: George at ASDA Bag: Zadig & Voltaire Cuff: The Haute Persuit Studded Heels: Zara The jeans were a total bargain. I rarely go to ASDA (I’m a wanky Waitrose gal), but popped in when I passed and just happened to notice these babies – £14! they fit really well,…
  • It’s all about Italy!

    Digital Diva
    20 May 2015 | 4:37 am
    Time for Wanderlust Wednesday… we were in Italy for a few days for business last weekend. We stayed at Tenuta De L’Annunziata which was near Lake Como, a fab hotel nestled in the hills with wonderful views. The food was great, the spa was lovely and the rooms were fab…very high tech, it took us a bit to get used to all the electronic ways of turning lights off!  Here are a few pics… We did manage to get over to Lake Maggiore before heading back to the UK. Such a massive lake! So much of it to explore!   …and found a gorgeous little café to eat meat and…
  • Catching up… Italy, Hirons Beauty Box, Pieminister & more.

    Digital Diva
    18 May 2015 | 10:26 am
    It’s just over two weeks since my last roundup post…what can I say, I’ve been a slacker! To be honest, I’ve just been super busy…especially on the past few Sundays which is when I usually write my roundup posts. So, what’s the detail of this sorry-ass excuse? I’ve been to Italy on a business trip – seeing suppliers for Dowsing & Reynolds – the home decor business my husband runs (and I help him with). We had a lovely time, although it was just a couple of days, we were staying in a fab hotel near Lake Como and managed to get out to…
  • Santorini, Scotland and tips for travelling

    Digital Diva
    13 May 2015 | 12:00 am
    It’s Wednesday…hump day…middle of the week…but forget where you are and focus on where you’ve been, or where you’d like to go!  On a Wednesday, I’m going to post (we’ll see how long I keep it up) links to my favourite links to travel blog posts…handy guides to cities, tips for travelling and much more. Feel free to post your links in the comments to blog posts I haven’t seen yet! Wanderlust Wednesday Kam & Indy (cool names!) shared their experience of Santorini. They stayed in Oia, which is the picture postcard Santorini…
  • Mental Health Awareness Week

    Digital Diva
    12 May 2015 | 12:51 pm
    It’s Mental Health Awareness Week (organised by the Mental Health Foundation) and I’m so pleased to see the UK getting much better at talking about mental health issues. It’s not that long ago that ‘mental health’ was synonymous with the word ‘crazy’…we weren’t a terribly tolerant or understanding nation. We were very ignorant. Now, more and more people are feeling like it’s OK to say “hey, I’ve suffered from anxiety” or “I’m struggling with depression”…and maybe talk about other mental…
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    ansarada » M&A News

  • Mergers and acquisitions: old-fashioned values help boutiques win

    Brett Cole
    12 May 2015 | 4:25 pm
    The latest headline mergers and acquisitions deal, Verizon’s planned $4.4 billion acquisition of AOL, has many remarking on how Wall Street’s huge M&A acquisition machines failed to win any role advising on the transaction. It is not for want of trying I’m sure. Goldman Sachs, Morgan Stanley, JPMorgan and their peers often try to wedge […] The post Mergers and acquisitions: old-fashioned values help boutiques win appeared first on ansarada.
  • Oil & Gas mergers and acquisitions at record high

    Brett Cole
    11 May 2015 | 6:47 pm
    Royal Dutch Shell’s planned $70 billion acquisition of BG Group is the headline oil and gas deal that has pushed announced mergers and acquisitions in the sector to record volume in the year to May 7, according to Dealogic. Oil and gas M&A volume for the period between January 1 and May 7 this year […] The post Oil & Gas mergers and acquisitions at record high appeared first on ansarada.
  • ansarada seeks to revolutionize mergers and acquisitions

    Brett Cole
    10 May 2015 | 10:44 pm
    Ed Sheeran’s “Thinking Out Loud” accompanies a workout of half a dozen people. Two colleagues eye the pool table and make a date to play during their lunch hour. Another takes a mobile phone call on a swing that provides views of Sydney’s Opera House. Welcome to ansarada, the Australian specialist M&A data room provider […] The post ansarada seeks to revolutionize mergers and acquisitions appeared first on ansarada.
  • Mergers and acquisitions: deals, people May 4-8 2015

    Brett Cole
    7 May 2015 | 10:03 pm
    DEALS Alexion Pharmaceuticals plans to pay about $9 billion to acquire Synageva BioPharma, another company specializing in rare diseases, the latest multi-billion dollar merger or acquisition in the healthcare sector, reports the New York Times Dealbook. Blackstone, KKR, Apollo and Ares are among at least five groups expected to make an offer to acquire General Electric’s $16 billion buyout-lending […] The post Mergers and acquisitions: deals, people May 4-8 2015 appeared first on ansarada.
  • Technology deals, people, news May 4-8 2015

    Brett Cole
    7 May 2015 | 9:15 pm
    DEALS The British data center provider Telecity Group said it was reviewing a cash-and-stock takeover bid from its much bigger American rival Equinix, reports the New York Times Dealbook. The takeover approach could put in doubt an all-share deal announced in February between Telecity and its European rival Interxion Holding. Delivery Hero, the billion-dollar takeout food […] The post Technology deals, people, news May 4-8 2015 appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I Did in April

    Cheryl
    2 May 2015 | 9:40 am
    I moved speechbubble / Drink Up Columbus HQ a few weeks ago! I mean sure I moved it all of “one door down” but it was still a thing OK. My assistant and I then spent two hours trying to hang up a client wall and then my landlord popped in and looked at it awkwardly and said “I had a level you could have used” and I said “we… did use a level.” Then I hit myself in the face with a hammer in shame. So anyway come visit some time. Bring a level. Shit that happened in April: After months of hard work my partners and I debuted the Cbus Ale Trail and 2015…
  • Blowout Babe

    Cheryl
    20 Apr 2015 | 2:20 pm
    Hair stylists regularly tell me that my hair is a stylist’s dream, so I guess that hair stylists are sick fucks because my thick, frizzy, curly hair is the stuff of nightmares. Anyway, my friends at The Blowout Bar recently asked me to be a hair model for their new style menu and I never turn down the chance to not wash my own hair so here are a few of the pics from the shoot:
  • Shit I Did in March

    Cheryl
    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar (614) Magazine: Booze News 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Drink Up Columbus‘ four year (!!!) anniversary party will be May 28. Stay tuned for details! Only two more days to order my specially curated Modest Box – there’s some damn cool stuff in there, kids I’m nominated…
  • Buy my Box

    Cheryl
    10 Mar 2015 | 10:25 am
    A rough approximation of the email thread when Andrea from Modest Box asked me if I would be willing to curate a box with some of my favorite Ohio-made products: Andrea: Would you like to curate a Modest Box? Me: Sounds like fun! Andrea: Let’s schedule a photoshoot with you and your box Me: …LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL Andrea: CHERYL THAT IS NOT WHAT I MEANT Vagina jokes aside, I had so much fun picking the products for my Modest Box. The retail value of the box is $115, but they negotiated some good deals so they can sell it for $75, which includes shipping! The…
  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
 
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    Voices of the Past

  • Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    3 May 2015 | 2:28 pm
    The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick I’ve been working in (and with) social media for several years now. Despite all the emerging services, there’s been very little that’s actually new in approaching it. Guy Kawasaki is someone I respect, and it’s the reason for looking … Continue reading Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook → The post Book Reviews: Art of Social, Art of Work, Impact Equation and Leadership Handbook appeared first on Voices of the Past.
  • GLAM-Wiki Program Report: Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Mar 2015 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings … Continue reading GLAM-Wiki Program Report: Cultural Collaboration through Wikipedia and The Commons → The post GLAM-Wiki Program Report: Cultural Collaboration through Wikipedia and The Commons appeared first…
  • Paging the Past: A compelling gaze into “the belly button of the ancient world”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    22 Feb 2015 | 1:02 pm
    Title: Delphi: A History of the Center of the Ancient World Author: Michael Scott Genre: History Publisher: Princeton Release Date: 2014 Format: Hardcover Pages: 440 Note: This book was provided by press.princeton.edu as a review copy, though opinions below are entirely my own. Living in a world that seems to inject an element of magic … Continue reading Paging the Past: A compelling gaze into “the belly button of the ancient world” → The post Paging the Past: A compelling gaze into “the belly button of the ancient world” appeared first on Voices of the Past.
  • Paging the Past: No Greater Valor and the role of faith in a pivotal WWII battle

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    18 Feb 2015 | 3:50 am
    Title: No Greater Valor: The Siege of Bastogne and the Miracle That Sealed Allied Victory Author: Jerome R. Corsi Ph.D. Genre: Nonfiction Publisher: Thomas Nelson Release Date: October 28, 2014 Format: Hardcover Pages: 384 Source: http://www.amazon.com/No-Greater-Valor-Bastogne-Miracle/dp/1595555218/ref=sr_1_1?s=books&ie=UTF8&qid=1424259376&sr=1-1&keywords=no+greater+valor The role of faith in the military is a worthy subject as it plays a key role in a … Continue reading Paging the Past: No Greater Valor and the role of faith in a pivotal WWII battle → The…
  • Book Review: Dek Unu

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    4 Feb 2015 | 10:54 am
    Title: Dek Unu: Another Tomorrow Author: Gor De Meel Publisher: New Generation Publishing Release Date: November 24, 2014 Source: http://www.amazon.com/Dek-Unu-Tomorrow-Gor-Meel/dp/1910266442/ref=sr_1_1?ie=UTF8&qid=1428173861&sr=8-1&keywords=dek+unu When I read a book review that says “I could not put this book down” I’m always a bit skeptical. But Dek Unu qualifies for this superlative statement. The only thing I knew about it … Continue reading Book Review: Dek Unu → The post Book Review: Dek Unu appeared first on Voices of the Past.
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    Social Media Blog

  • Speaking engagements for Dying Matters Awareness Week 2015 (next week)

    13 May 2015 | 2:44 pm
          I will be speaking at a number of events around the areas of 'digital legacy' and 'what happens to our social media accounts when we die' next week. All of the events are part of Dying Matters Awareness Week 2015.   - 20th May - Funeral Roadshow at St Christopher's Hospice, London - 21st May - Byw Nawr Launch Event, Science Hub, Welsh Assembly - 22nd May - Byw Nawr Launch Event, Connah's Quay Health Centre Deesude Clwyd , Wales - 23rd May - Digital Legacy Conference 2015 at UCL Partners, London About the Funeral Roadshow The funeral roadshow…
  • My recent tutorial for Google Developers

    2 Apr 2015 | 3:22 pm
    I was recently filmed by the wonderful folk over at Google. The video below is my short tutorial highlighting how I have used events to help promote my start-up DeadSocial. A massive "THANK YOU' to Liz and the Google Launchpad crew. To learn more watch the video below. If you like it feel free to share :)
  • Media Partner for Social Media World Forum 2015

    26 Mar 2015 | 5:22 am
    We are happy to announce that we are going to be a media partner for the Social and Digital Marketing Conference 2015 once again this year. #SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels. More information TBA closer to the time.
  • Macmillan Primary Care Conference - Workshops

    23 Nov 2014 | 4:00 pm
    Can we Palliate Social Media? Workshops & Leaflets James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference. 'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest. Can we palliate social media? (Conference Support material) Both…
  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
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    Digital Jungle

  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
  • Understanding and Using Chinese KOLs

    Meg DeJong
    3 May 2015 | 11:31 pm
      What are Chinese KOLs? Chinese KOLs (Key Opinion Leaders) usually have millions of followers on social networking sites, such as Weibo (which boasts an impressive 600 million accounts), and therefore have a lot of influence. Since China has a collectivist culture, followers’ buying decisions are heavily influenced by KOLs. Chinese people are more likely Read More The post Understanding and Using Chinese KOLs appeared first on Digital Jungle.
  • Chinese Luxury Consumers Do Their Research

    Meg DeJong
    26 Apr 2015 | 6:14 pm
      Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal wealth, Read More The post Chinese Luxury Consumers Do Their Research appeared first on Digital Jungle.
  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
 
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    Sprout Social

  • 4 Agency Leaders on How to Get Client Buy-In

    Anna Washenko
    22 May 2015 | 10:29 am
    Getting clients to go big—especially on social—remains a Sisyphean task. But if you’re consistently having trouble pushing your best ideas forward, maybe it’s time to take a look at yourself. With some self-reflection, you and your team can take the corrective action needed to start securing client buy-in for your high-risk but high-reward social campaigns (the ones you’ve tucked away in file folders for years). To help with that process, we asked four agency leaders for their time-tested methods of getting movement on their most out-there creative concepts.
  • 5 Ways You Can Boost Social Media Productivity With the Smart Inbox

    Rebecca Walker
    20 May 2015 | 12:53 pm
    As summer kicks off, it’s time for a vacation. But between you and the open air lies a whole slew of social tasks that need completing—most especially, questions from your customers. To help you address their needs (and get out the door) faster, here are five ways to use Sprout Social’s Smart Inbox for improved workload efficiency . 1. Scroll Through Messages With Keyboard Shortcuts Let your fingers do the walking. These keyboard shortcuts within Sprout’s Smart Inbox will maximize your message management prowess: Up/down arrows: to scroll through messages R: to reply T: to…
  • How Avid Technology Got to Be 365 Times More Engaging on LinkedIn

    Jennifer Beese
    14 May 2015 | 2:07 pm
    With more than 364 million users, LinkedIn has become a publishing platform of unprecedented magnitude for B2B communication. But with so many professionals—from HR head hunters to industry thought leaders—clamoring for attention, how do you ensure your message breaks through to reach the right people at the right time? Avid, the world’s leading provider of audio and video technology, has found the answer—though it’s no tightly held secret. In fact, any organization with a Company Page on LinkedIn can employ Targeted Status Updates to speak directly to specific…
  • Meet Team Sprout: James, Web Team Manager

    Jim Conti
    13 May 2015 | 5:00 am
    As a member of Sprout Social’s talent team, I hear one question all the time: “What’s the best part of working at Sprout?” My colleagues say they can tell when someone has asked this question over the phone, because they hear me offer the same enthusiastic response: “It’s the people!” Behind the scenes at Sprout, there’s a dedicated team working hard to make our software better, our customers happier and our days more fulfilling. We wanted you to get to know our community better, which is why we are launching this new series, entitled Meet Team Sprout. First up is a member…
  • Introducing Sprout’s Redesigned Compose Window With LinkedIn Targeting & More

    Product Team
    12 May 2015 | 8:00 am
    With more than 364 million members in over 200 countries, LinkedIn is the world’s largest digital professional network. What’s more, according to a LinkedIn study, 80% of LinkedIn members say they want to connect with companies on the platform. These statistics are strong indicators that LinkedIn Company Pages are an important channel for communicating with existing and potential customers, job candidates and your broader professional network. To that end, we’re pleased to introduce new LinkedIn targeting functionality—as well as comprehensive design updates—to Sprout’s publishing…
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    socialmouths

  • 5 Awesome Design Hacks to Create Highly Shareable Social Media Graphics

    Anna Guerrero
    12 May 2015 | 8:33 am
    Have you noticed how visual social media is these days? It’s not just about text updates. Everything has an image, graphic, or video. But there’s a reason why. Visuals grab us like nothing else. In fact, our brains process visuals about 60,000 times faster than text. It turns out that an image is worth more than a thousand words. But what do you do if you’re not an artist? A lot of us find design time­ consuming, or just plain hard to do. Well then, do you hire an artist? But what if your budget isn’t big enough to justify that added expense? Take a deep breath. You’re about to…
  • How to Optimize Your Welcome Email to Make the First Sale

    Francisco Rosales
    27 Apr 2015 | 8:22 am
    The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business. Why? Very simple… The one message every single person expects from you is a welcome email. They all know it’s coming. The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook. This is why, according to EasySMTP, welcome emails have 86% higher unique open rate 196% higher unique click rate Welcome emails have 86% higher open rate and 196%…
  • The 9 Fundamentals of Executing A Successful Email Marketing Campaign

    Paras Arora
    16 Apr 2015 | 10:13 am
    No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined. So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission. How? By aligning your offerings to the persona of your customer. In…
  • Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

    Francisco Rosales
    25 Mar 2015 | 7:52 am
    Dump your Email Subscribers?! I know what you’re thinking… No, I’m not insane. In fact, I do this every year. In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same. Your email subscriber is your most important lead I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them? Let’s start by looking at the reasons why… Why you need to dump your email subscribers…
  • 10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

    Francisco Rosales
    13 Mar 2015 | 12:12 pm
    Most people look at transactional emails as… well, let’s say it… a transaction. We need to welcome you after signing up, or we need to confirm that we got your order, right? But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business. Why? Well, in email marketing you want to achieve 3 things: Get your subscriber to open your emails Get them to click through Convert those clicks into sales And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • GuildQuality for 3rd Party Reviews and Customer Feedback

    David Chism
    19 May 2015 | 5:01 am
    I have known about GuildQuality for a number of years now, and I really do like what they are doing in the contracting market. Online reviews have become more and more popular but getting those online reviews have been a real pain for many contractors, so I have a growing number of customers now using and enjoying the features GuildQuality has to offer. Some of you might be familiar with a couple of their competitors: Customer Lobby & DemandForce. Note: I have had very little experience with DemandForce (owned by Intuit) and have not had customers embrace it (yet). It actual is a…
  • Discussing The Cost of Contracting Jobs on Your Website

    David Chism
    12 May 2015 | 8:29 pm
    I am going to let you in on a little secret. What you charge to paint someone’s home, fix a leaky pipe, or remodel a kitchen is not top secret. In fact, it never has been! I know you do not want your competitors to know your hidden talents, but the fact of the matter is this: If a competitor wants to know what you charge for your services, they will find a way. Guess what? It is ok that they know. There is not really anything to hide. What I would like to accomplish in this post is to encourage you guys to do something that might be out of your comfort zone. I would like your company to…
  • The 2 Percenters

    David Chism
    5 May 2015 | 7:59 pm
    Dear Professional Home Service Provider, 98% of your customers are saints! Do not forget this! 2% can be a real pain, especially with this current digital age and the ability to post a negative online review at any moment. Do not let these folks threaten your business by telling you they might write a horrible review unless you give them what they want! I have recently heard from a number of you all that you ended up doing free work for these 2%ers because of their petty threats. Some of you may have read my post from last week, No Problem vs My Pleasure. In this post, I mentioned to always…
  • No Problem vs My Pleasure

    David Chism
    27 Apr 2015 | 12:46 pm
    This AM I was grabbing some groceries at our local Wegmans when the cashier came over to help put the bags into my cart after the transaction was finished. I could have handled it myself, but I appreciated the initiative. I thanked the lady who then replied, “no problem!” I do not know about you, but I would say we Americans are all wired to respond to helping someone with the same phrase, “no problem.” I know I do or DID! Yes, I have been trying hard to break the habit of using the words, “no problem” and replacing them with, “my pleasure.” When you use the words “no…
  • How Exercise Can Help Grow Your Business

    David Chism
    15 Apr 2015 | 6:24 am
    A few years ago, I heard Kevin Nolan (Nolan Painting) give a brief talk about how a regular exercise plan helped him in his business. He would go on an early morning run before his morning business meetings. Kevin explained that he was more alert, creative and focused during the first few hours of those important meetings. By lunch time, his endorphins were back to “normal” levels. In order to get a second dose, he would have to go on a midday walk or run, which was not always possible. So he determined to use the mornings for his most productive times to work on growing…
 
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    Eli Rose Social Media

  • Your Curated Awesome for 5.22.15

    LizJostes
    22 May 2015 | 4:00 am
    It’s Friday. Schools are beginning to get out for summer (OK, maybe not by you yet. Hang in there a little longer.) And it’s an extended weekend. You are bound to miss out on some of the news making its way around the ‘net, so here’s your dose of Awesome. Don’t Take a Picture on the Plane Until you Read this Story That Instagram you are dying to take, add a filter to, and post as you prepare to board your flight to your fabulous, far away destination could get you booted from said flight before entering the jetway. The Coke Ad in Mad Men: What you Need to Know…
  • The Ted Cruz Site

    KristinZaslavsky
    20 May 2015 | 4:00 am
    Owning your own website URL – whether for your business or your person – can be incredibly beneficial to you. Increasingly, we’re getting contacted by people who are looking to host websites with subdomains. A subdomain is a domain that is part of a larger domain. It frequently happens when another company hosts your site and you get a “custom” URL. An example of this would be something like www.kristinleezaslavsky.blogspot.com. There are some inherent issues with running a business off of someone else’s domain. Ultimately, when you host your website off of…
  • 5 SEO Tactics you Need to Quit Right Now

    LizJostes
    18 May 2015 | 4:00 am
    SEO is usually one of those areas of online marketing that drive up small business owners’ heart rates, and leave them scratching their heads over what they are supposed to do with it. Some of this is due to the fact that SEO is an unknown topic to many people. Some of it is because business owners have heard about different “tricks” they need to try in order to succeed, or have read SEO horror stories of companies getting severely penalized by Google over their SEO tactics (JCPenneys, anyone?). And some of it is because SEO is tied to websites in lots of ways, and websites…
  • Your Curated Awesome for 5.15.15

    KristinZaslavsky
    15 May 2015 | 4:00 am
    Happy Friday! Let’s hop to it! If Don Draper Tweeted Something tells me Don could have penned his own version of “Trust Me, I’m Lying”. 3 Things You Need to Know about National Small Business Week I love small businesses. Here are some things you need to know about small business week. Tweet Endangered Emoji to Save Animals The World Wildlife Foundation is really upping their Twitter game with this unique giving campaign. What NOT to share on a LinkedIn Profile Your LinkedIn profile is intended to tell a story about your career. Is it telling the story you think it is? Dating app…
  • Front Line Wisdom Changes your Customers’ Perceptions

    TomLogue
    13 May 2015 | 4:00 am
    I had my keys. I had my wallet. I had my shopping list. “Okay, I’m headed to the grocery store. Be back soon!” “No you won’t.” That came from my wife’s friend, who was hanging out with us on the back porch. “They’re remodeling the store. It’ll take you 45 minutes to find anything in there right now.” I can’t say she didn’t warn me, but I was curious. So I went anyway. She was right. It was a madhouse, total chaos. Confused shoppers wandered around, following directions printed on pieces of paper (“Bread is now on aisle 12”) and employees (“cereal is where the…
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    Ari Herzog's Blog

  • I Ate a Pretzel Last Night

    Ari Herzog
    2 May 2015 | 10:24 am
    That’s right. Paleo me ate a pretzel. Dipped in cheese. I ate some bread, too. They were delicious. I don’t eat bread products often. I tend to avoid sugar and anything that breaks down into sugar. I started the paleo lifestyle in July 2014 and I maintain it about 90% of the time. And those occasions when I eat bad foods? I embrace those 10% meals, chew everything to savor what I’m tasting, and smile. Thanks for reading. Please sign up to receive blog posts by email.       
  • The Gender Gap

    Ari Herzog
    28 Apr 2015 | 3:09 pm
    Facebook gives you a choice of 58 genders to associate your profile. I’m a male — but I could just as easily choose to be agender (someone with no gender or a neutral gender), bigender (someone who is male and female at different times), pangender (someone who is male and female with a third fluid), transgender (someone whose current gender is different today than at birth), or something else. That’s just gender. Don’t get me started about sex as it’s inaccurate to say a man automatically has a Y chromosome or a woman automatically has two X chromosomes. You can…
  • Yikes! 10 Years on Facebook…!

    Ari Herzog
    26 Apr 2015 | 3:42 pm
    I created my Facebook account as a graduate student when the site was only available to people with .edu email addresses. The date was Saturday, April 30, 2005 at 1:16 a.m. EDT. As my 10-year anniversary approaches, it won’t be a normal online day but one of a few things will happen: I will deactivate my account for an indeterminate period of time. I will take a sabbatical for an indeterminate period of time. I will only post milestones on my wall. I will do nothing with my wall and only comment on friends’ updates. I will share everything I do online to Facebook, turning it into…
  • Why Your Website Might Lose its Google Rank

    Ari Herzog
    20 Apr 2015 | 2:44 pm
    Starting April 21, 2015, Google is penalizing any website from appearing in its search results if the website is not mobile responsive. This means if your website has small text, links too close together, or other elements that prevents Googlebot from reading it on a smartphone or other mobile device, you’re in trouble. Andrew May explains the rationale in a longer post about the importance of mobile web design — but the takeaway is you need to run your website through Google’s free tool to determine if you are mobile friendly. I live in northeast Massachusetts and I ran…
  • Be Wary of Absent Ties

    Ari Herzog
    15 Apr 2015 | 9:41 am
    …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames. Absent ties are people who you “nod” to, such as others living on your street or Starbucks baristas. I recently wrote about wanting weak ties on Facebook and LinkedIn. I still do. It’s irrelevant to me if you are…
 
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    Marketing

  • The USM News Roundup: Latest Social Media News

    David Howell
    19 May 2015 | 4:00 pm
    Précis:  Eight-fold increase in customer complaints on social. Instant articles on Facebook. And YouTube is ‘coolest’ for teens. Social Media for Your Events One of the most powerful ways to promote any event is to use social media. The ability to connect your corporation to the event’s core audience is unprecedented. New research from Maximillion illustrates this point, as 75% of the 1,500 event organisers questioned stated that social media is key to their marketing efforts. Related Content:  Inside Facebook Inside YouTube Image:  Primary Event:  The Corporate…
  • The USM News Roundup: Latest Social Media News

    David Howell
    12 May 2015 | 4:00 pm
    Précis:  Share buttons on mobile unused. Facebook leads entertainment discovery, and Pinterest and Tumblr fastest expansion. Pinterest and Tumblr Fastest Expansion Related Content:  Inside Facebook Five Misconceptions About Instagram Marketing Image:  Primary Event:  The Corporate Social Media Summit New York Premium`:  No read more
  • The USM News Roundup: Latest Social Media News

    David Howell
    5 May 2015 | 4:00 pm
    Précis:  Battle of the brands. Instagram for Apple Watch. How frequently should you post on Facebook, and the top 200 brands on social networks. Instagram for Apple Watch Related Content:  Five Misconceptions About Instagram Marketing Social Customer Service, Part 4: It's Not Just for Huge Brands Image:  Primary Event:  The Corporate Social Media Summit New York Premium`:  No read more
  • Inside Snapchat

    David Howell
    28 Apr 2015 | 4:00 pm
    Précis:  Snapchat has been quietly building its user base to the reach a point where its mixture of video, photos, text and drawings is now a fertile environment for innovative marketing. Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown founded Snapchat in 2011. Melding photo, video and textual content together and taking the best features of Facebook, Twitter and Instagram, Snapchat quickly became a social media platform that offered a new way to share content.   Related Content:  Inside LinkedIn Inside Pinterest Image:  Primary Event:  The…
  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    28 Apr 2015 | 4:00 pm
    Précis:  How to choose the right social media monitoring tool. How luxury brands are using social networks and the latest stats on social media ad performance. Luxury Brands and Social Media A new report from RE-UP explores how luxury brands are currently using social media and how across this year they must accelerate their engagement levels. Luxury brands still struggle to find the right balance between digital communications and scarcity management. In an era of digital ever-everything (connections, accesses, information), the challenge is to embrace this change to root luxury brands…
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    Russell Roering: Geek, Marketer, Digital Strategist

  • Kill Your Heroes: The Surprising Success of Business Cynicism

    russell
    10 May 2015 | 8:35 pm
    Writing a book is hard. I’m in the process of writing two of them simultaneously and, to my veteran book-writing associates, my hat goes off to you in a big way. Luckily, they’re on two different topics so if I get tired of one I just pick up the other. The book being written as a professional passion is on the need, even importance, of either having or being a cynic is business. So we all understand each other, a cynic is someone who believes there is no truly selfless act–they believe everyone is motivated by some self-serving need or ulterior motive. George Carlin may…
  • The Difference Between a Pause and a Stop

    russell
    5 Jan 2015 | 10:04 am
    I never thought I’d be one of those writers who would have to explain a hiatus. I told myself when I started blogging that I would consistently write and, should a break occur, I would pick up right where I left off. But when you go two years without a new post, people deserve an explanation. First of all, I am sorry for the pause. If you are one of the ten people who read my posts, odds are you are beyond thinking “where are the new posts?” and have long since moved on to something else. Maybe its time to work on winning you back. Second, I have not stopped writing! You may…
  • Why are Light Bulbs so Hard to Find at Target? UX IRL

    russell
    30 Dec 2012 | 6:26 am
    On a recent trip to my local-area Target to buy a couple of new light bulbs for my apartment, I was taught a valuable lesson in User Experience. I needed a few other items and, since I knew their location, picked them up first. I then began to peruse the store in a slowly increasing panic I hadn’t experienced in Target since I had to shop alone for my 4-year-old niece. I began by searching the obvious places—lamps, home improvement, home décor…nothing. I could’ve asked an employee, but everyone knows it’s illegal for a man to ask for help. I finally found the light bulbs…
  • Diving into Social Media When your Small Business Isn’t Social

    russell
    10 Nov 2012 | 1:02 pm
    There is no chance that small business will become less competitive. Especially now, we see an upward trend of start-ups gaining capital and taking their shot at success, so small businesses need to stretch further than ever to stand out. As a free tool, social media is naturally an attractive choice. The tendency for a restaurant, bar, or sports venue to rapid-fire across social networks with feel-good messages and upcoming promotions is a natural fit. But what about a Laundromat? What should they say on Twitter? Do they even need Twitter? In the gilded age of shiny social toys, we forget…
  • Going on a Content Diet

    russell
    7 Sep 2012 | 3:46 am
    This is a Harley-Davidson© Fat Boy™, which is far more awesome than anything else that’s fat, hence why its here. Since the first time a caveman drew a picture on the wall and another caveman stopped to take a look at it, mankind has been a consumer of content. Today we call ourselves “consumers” of pretty much everything and anything we can get ahold of in terms of online content. As someone who makes their living from creating content, this is good for me (thanks, by the way). Which may make what I’m about to tell you seem like blasphemy. You and I are content-fat. We…
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    EduTek n Social Media Advisor

  • Innovative Digital Marketing Conference

    EduTek_SocialMedia Consultant
    20 May 2015 | 11:44 pm
    Don't forget to attend the 'Innovative Digital Marketing Conference' on 17th June at Colombo Organized by  Asha Jayamanne Managing Director / CEO at Integrated Learning Solutions, Colombo, Sri Lanka
  • Create Interactive Learning Experiences from Online Videos

    EduTek_SocialMedia Consultant
    13 May 2015 | 4:43 am
    As the title suggests you can create interactive learning experiences from online videos using Zaption. These interactive learning experiences engage the students thus making learning an active experience rather than a passive one. Zaption lets you customize the online video by adding images, text and questions to meet your learner’s needs share the interactive videos with a simple link or embed on your blog posts, website or LMS get instant analytics of students’ responses that helps you measure student’s understanding and redesign instruction You can watch a quick demo by visiting the…
  • Marketing Technology Virtual Conference

    EduTek_SocialMedia Consultant
    4 May 2015 | 3:09 am
    You can join the Marketing Technology Virtual Conference on 8th May at 11am ET. According to Marketing Technology Virtual Conference 3 experts will talk big picture about how the new technologies are changing marketing along with real tips and strategies for getting at the data you need so that you can convert leads to revenue, and drive conversion with content. ‘Your FREE pass includes access to: Three actionable sessions with live, interactive Q&A Networking lounge for discussion with your peers and speakers Expert advice and tips from our sponsors Special attendee-only resources’…
  • Why Customize Your Tumblr Profile?

    EduTek_SocialMedia Consultant
    1 May 2015 | 2:08 am
    Tumblr is a social networking microblogging platform that allows you to post multimedia and other forms of content to a short-form blog that can be shared with others. You can visit Tumblr by clicking here. You can create your account and based on your user name, your URL will be provided. Mine can be accessed by visiting http://smmconsultant.tumblr.com/ Tumblr lets you do wonders! You can perform following things easily. You can Create a blog using text, photo Quote (you can quote from your blog and provide the link of the blog post) Share other blogs by providing the link Recreate a real…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    26 Apr 2015 | 10:30 pm
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing
 
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    smcdallas.org

  • SEO Account Manager for Advice Interactive Group

    admin
    21 May 2015 | 11:45 am
    SEO Account Manager An award winning digital marketing and local search company is seeking an SEO Account Manager. This candidate should be a detail-oriented, motivated and resourceful team player excited about connecting with an entrepreneurial company with an expanding client base. This individual should be a strong communicator who is passionate about learning SEO and helping their clients reach their digital marketing goals. The SEO Account Manager is responsible for nurturing client relationships and looking for SEO opportunities to help meet client KPIs.  The ideal candidate will have…
  • Social Customer Service and Facebook Marketing Up Next

    Laurie Shook
    28 Apr 2015 | 1:21 am
    Welcome to baseball season and baseball metaphors. Social Media Dallas has a couple of heavy hitters on deck for its May and June programming. Customer Service at the Speed of Social on May 21st features big brands speaking about the challenges dealing with customers, fans and haters under the spotlight of social media. We’re fortunate to have some well-known brands appearing on our panel, including Southwest Airlines, Samsung and TXU Energy, moderated by Alex Tan, Executive Director at Golin. Our panelists include: Ashley Pettit, Social Business Manager at Southwest Airlines John Valadez,…
  • Speakers offer recap of top trends from SXSW Interactive.

    Amber Freeland
    24 Apr 2015 | 2:39 pm
    Miss out on SXSW this year? Social Media Dallas was pleased to host a trio of speakers recapping some of the top trends from this year’s SXSW Interactive Festival in Austin, Texas. The first speaker was Catherine Cuellar, Executive Director of Dallas Arts District, who talked about how crowd engagement can be measured in today’s quantified world. Thanks to digital security camera feeds and mobile apps with check-in features like Facebook, FourSquare and Swarm, event managers can measure the activity of a crowd and even guide their behaviors at large events like SXSW. Some of this…
  • Insights from Social Media Dallas Survey

    Laurie Shook
    21 Apr 2015 | 1:56 am
    Thanks for completing the recent Social Media Dallas survey. Your responses were chock full of useful and actionable ideas for new topics, speakers and organizational practices. First and foremost, we learned a bit more about you. Social Media Dallas audience consists of decision-makers with expertise in social media, marketing and digital/web. Decision-makers. Seventy-seven percent of our audience is decision makers, including managers, executives and the more than 15% of you who own your own businesses. Buyers. Many of you have a role in evaluating, recommending and purchasing goods for…
  • 4 Reasons to Volunteer for an SM Dallas Board Position

    Laurie Shook
    14 Apr 2015 | 1:28 am
    A surprising insight in the recent Social Media Dallas survey is that many don’t perceive there are volunteer opportunities. I’m here to dispel that notion. Volunteer opportunities are legion! Each year, board positions are available for interested members. Applications are being accepted through April 27th for the upcoming year. You can apply here. There are at least 4 solid reasons to volunteer for a board position. Enhance Existing Skills. Are you seeking to position yourself for a new job opportunity by enhancing skills such as Promotions or Communications? The work you do in…
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    Rick Mahn

  • Computing Hardware 2015

    rickmahn
    10 May 2015 | 10:22 am
    It seems like I change operating systems like most people change shoes. I’ll go from Windows to various versions of linux on a monthly basis. About 18 months ago, I wrote a post about my computing hardware for 2014. It’s now May of 2015 instead of November of 2013 and I figured its time to update that hardware list again. The big changes are in my main laptop for personal use, and my mobile phone. I dislike calling it a phone, but that’s what most people still call their mobile devices, so… what the heck, right? On the laptop front, I’ve gone with a Samsung ATIV…
  • The Storm & The Reward

    rickmahn
    4 May 2015 | 11:53 am
    After a pretty good thunderstorm yesterday evening… We got a nice reward in a full panoramic rainbow.
  • First Ride – 2015

    rickmahn
    15 Mar 2015 | 10:22 am
    Got the bike out for the first ride of the 2015 season. Looking forward to the next seven or so months of riding!
  • Happiness CDXXXVIII

    rickmahn
    9 Mar 2015 | 7:15 am
    On my way to a client this morning, I was lucky to view this:  
  • Mobile Power

    rickmahn
    6 Jan 2015 | 4:30 am
    A nifty gift my wife got me for Christmas last year was a mobile power pack. This one has an integrated solar charging grid along with a plethora of charging options for multiple devices. You see, I’ve been looking for a mobile power solution for the last couple months, and had thought of one of the larger LimeFuel devices in the 24K mAh range. There are a number of these kinds of mobile power packs out on the market. Some more expensive than others, and I was looking for a quality device, with a few charging options for multiple devices. Apparently, my wife was picking up on this and…
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    Pragmites Consulting

  • Hello world!

    Gaurav
    19 May 2015 | 12:53 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
  • How They Did It

    Gaurav
    22 Nov 2012 | 10:52 am
    The videos are “draggable” using JavaScript; this is the primary interactive element of this page. The cursor changes to cursor: move via JavaScript. A great deal of math and cross-device capability checks are in the JavaScript for the draggable functionality of the videos. In particular, the touchstart and touchend events are used if available (instead of mousedown and mouseup). A significant amount of the JavaScript that is pertinent to this page is dedicated to the smooth kinetic scrolling. Try dragging the video quickly and letting go; similar to Apple’s built in scrolling…
  • Web Design Workshop

    Gaurav
    2 Nov 2012 | 1:32 pm
    Play nice! We deliberately select work which will benefit from advice and pointers. If you can’t be constructive in your comments, don’t. Other than that, offer any advice you can give. Feel free to link to examples and images which back up your points. Today we will take a look at how to add some sense of depth to your photographs and thus make them become alive and more interesting to the viewer. By making use of some simple but very effective factors that can be applied at the time of exposure, you can make a your picture pop. Today, we’ll talk about perspective, depth of field, and…
  • Best of Tuts+

    Gaurav
    3 Oct 2012 | 11:35 pm
    There’s rarely a better way of learning web design than to watch over someone’s shoulder for the duration of a complete project; this is your chance to do just that. Through the course of this web design Session you’ll learn many things from Adi Purdila; from setting up a baseline grid in Photoshop, working with adaptive layouts, refining your coding workflow, to WordPress theme and plugin creation. There’s a lot to take in, but if you stick with it we guarantee you’ll walk away with a host of new skills under your belt. There’s article after article on websites that talk bout how…
 
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    Ernest Barbaric

  • How to build an editorial calendar (for a meaningful life)

    Ernest Barbaric
    1 May 2015 | 11:02 pm
    I’ve been a terrible marketer. One of the most important elements of building a platform, and creating deep relationships with your community is to create valuable content. Consistently. Well, I’ve been slacking. I haven’t posted a new article for over 4 months now, and my “publishing anxiety” level finally met my procrastination level. The problem wasn’t that I had writer’s block, or that I somehow became illiterate since then. The problem was that I didn’t feel confident about my writing, and how that writing would serve my greater purpose. So, I went back to the cave (newly…
  • How to Stop Burnout, Reduce Stress & Boost Creativity

    Ernest Barbaric
    7 Dec 2014 | 12:37 pm
    Looming deadlines. Never-ending to do lists. Being creative on-demand. Dealing with constant change as well as an overflowing inbox. This is reality for most marketers and entrepreneurs. It’s also the cause of burnout, fatigue and anxiety. This is why good ideas die before they see the light of day. Our minds are too busy dealing with these stressors, to muster enough power for creative thought and meaningful action. I don’t talk about it much, but I often battle anxiety, fear and melancholia even after 8 years of running a pretty successful business. Just two weeks ago, we had another…
  • How To Find Your Voice, Dare To Be Vulnerable & Live Your Brand

    Ernest Barbaric
    4 Nov 2014 | 8:39 pm
    A few months ago, on a Thursday evening, I got a call from a friend. He was part of an organizing committee for a WordPress conference to be held in Calgary that weekend. It turned out one of their morning speakers had to cancel at the last minute and now he was looking for a replacement that would speak on something related to blogging in 2 days time. And that is how I came to give the most naked and vulnerable talk of my speaking career. In front of about a 100 bloggers, developers and entrepreneurs. Instead of preparing one of my usual strategy and principle loaded presentations, I gave an…
  • Write Your Manifesto, Find Your Tribe & Fire Up Your Business.

    Ernest Barbaric
    15 Oct 2014 | 6:36 am
    What I’m about to share with you is a powerful exercise. It provides you with clarity in life and business. Some of my e-mail subscribers who were here from the beginning even had their husbands, wives and kids go through it. This exercise came out of necessity: to clarify who I am, what I stand for and who I work with. I’ve been digging into my brand for over two years now, trying to make it clearer to myself and to those considering working with me. Ideally, we would share similar beliefs and values. This exercise is like a flag you stake your territory with. Those who see it…
  • Love As a Marketing Strategy

    Ernest Barbaric
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
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    HarveyLeach Media Training

  • How you avoid falling flat when you all hit the right note

    Ann Bird
    22 May 2015 | 1:25 am
    “Singing from the same hymn sheet”, “being on the same page”, “having your ducks in a row” – it doesn’t matter how you describe it (though it’s best to avoid these post-match clichés), company spokespeople need to abide by the sentiment: be consistent. One of the key lessons to emerge when we run in-house media training is that delegates often can’t agree on a certain message or are simply unaware what that message should be. Putting staff through a series of mock broadcast or print interviews can very quickly highlight such oversights or misunderstandings. For…
  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
 
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    Alexis Rodrigo

  • You Have 90 Seconds To Pitch Your Business. What Do You Do?

    Alexis Rodrigo
    22 May 2015 | 8:51 am
    Have you ever been to a networking event where you had just 90 — sometimes 60 — seconds to speak in front of the group? I’ve been attending these types of networking meetings for the past few years, and let me tell you: while 90 seconds doesn’t seem like a long time at all, you’ll be surprised what you can achieve in such a short time. IF you deliver a proper elevator pitch, that is! If you use those precious few seconds well, boy oh boy, you will be more memorable than the dude who paid an extra $10 to get 6 minutes of stage time. So HOW do you make a big impact…
  • Now Playing: The Awesomization of You

    Alexis Rodrigo
    28 Mar 2015 | 4:32 pm
    As the first quarter of 2015 comes to an end, do you feel like you need to ramp things up? In your personal life? Business or career? Is life moving too fast, and you wonder if you’re doing enough to reach those goals you promised yourself you will accomplish this time, at last? If so, then this post is for you. Recently, I joined a group called The Awesomization Nation. It’s a support group, accountability group, and mastermind group all rolled into one. But it’s the first of its kind. The Awesomization Nation is all about becoming the Awesome version of… YOU. The…
  • How to Become A Content Creation Machine: Tips From Justin Popovic

    Alexis Rodrigo
    22 May 2014 | 10:57 am
    Have you ever sat down in front of your computer to write a blog post, email, or video script, and then wonder, “What am I supposed to say now?” It happens too often. This is why at a content marketing conference, Exposure & Profit, in Toronto, Ontario, I cornered Justin Popovic for an interview. Justin (of ToolsforMotivation.com and BestQualityPLR.com) once did a 100-day challenge when he posted daily on his blog for 100 days straight. So I thought he was the perfect person to ask this question: Watch the video for his answer: Here’s what Justin said, in a nutshell:…
  • 17 Ways to Profit from Webinars

    Alexis Rodrigo
    14 May 2014 | 7:05 am
    I’ve been doing webinars since 2010, and I love them! I credit webinars for: growing my list from 300 to 2000 subscribers in 10 months making $1,000 in affiliate commission in six weeks earning hundreds of dollars with my own information products developing relationships with other entrepreneurs, some of whom have become my clients, JV partners, and real-life friends There are so many ways you could use webinars in your business. Below, I’ve listed 17 ways you could profit from webinars (in no particular order). I don’t think any other business tool has as many applications as a…
  • How To Turn Yourself Into A Lean, Mean, Productivity Machine

    Alexis Rodrigo
    19 Mar 2014 | 9:51 am
    “I’m surprised you’ve been able to function normally,” my family doctor said as she went over the results of my blood work. I had a nutritional deficiency so bad I should have been spending my entire days in bed, instead of working a full-time job, running my home business, and caring for my husband and three kids. But in fact, I had been wishing I could stay in bed all day. I wanted it so badly, I began suspecting I had clinical depression. Except I didn’t have other symptoms. I was still vain (cared for my looks) and otherwise happy. Fortunately, my work didn’t suffer. But…
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    Digital Marketing Consultancy

  • Don’t Build Links, Encourage Them…

    Jamie Riddell
    20 May 2015 | 2:20 am
    Link Building is an important element any successful SEO strategy. It can also be one of the most time consuming and unrewarding elements of SEO. Before you undertake a link building programme ask yourself this one question… ‘Why would someone link to my site?’ With this simple question, you can overhaul your link building strategy. The […]
  • Think twice before using Craigslist in your SEO Marketing Strategy

    Jamie Riddell
    7 May 2015 | 2:23 am
      Craigslist, the US classified sites is a behemoth. In the US alone it is used by over 60 million with over 81 million classifieds posted every month. The domain is valuable with a  Domain Authority of 91 making it a potential opportunity for anyone looking for site promotion or link promotion. Indeed, if you […]
  • How long form content can boost your SEO

    Jamie Riddell
    28 Apr 2015 | 1:41 am
    Long Form Content can be defined as longer articles over 1,000 words. They focus on one topic and ensure maximum focus and relevance. Some call this the “one inch wide, one mile deep’ approach. It has the potential to be very attractive to search engines and support higher natural search positions when written well and […]
  • Praise for our SEO Audits

    Jamie Riddell
    22 Apr 2015 | 3:25 am
    We are delighted to share a recent client testimonial for an SEO Audit.  The client is Native Eye Travel, a specialist adventure tours company.    Native Eye Travel provides small group adventure tours in Africa, Asia, Middle East and Europe. As a growing business we are keen to capitalise on natural search traffic to grow […]
  • What is Mobilegeddon and how can you avoid it

    Jamie Riddell
    8 Apr 2015 | 9:00 am
    ‘Mobilegeddon’ is the impending Google Algorithm change. On the 21st April, Google will highlight mobile friendly sites in their algorithm, to the detriment of non mobile friendly websites.  If your site is mobile friendly then please move along. If you’re concerned about mobile friendliness then read on… Before we start, this site is NOT mobile friendly. It […]
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    Kommein

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    Deb Ng
    12 May 2015 | 1:16 pm
    Follow my blog with Bloglovin
  • Are People Still Willing to Pay Big Money for Little Blogs?

    Deb Ng
    12 May 2015 | 5:20 am
    In June, 2010, I sold my Freelance Writing Jobs blog for a nice sum of money.  It wasn’t the millions some of the more popular blogs have sold for in the past, but after taxes it was a still a decent bit of coin. While my blog was popular in its niche, it certainly wasn’t along the lines of TechCrunch or Ars Technica which sold for millions. So when we’re discussing blogs that people are willing to pay money for, I’m not referring to blogs with millions of daily page views and thousands of dollars in daily revenue. I’m talking about little blogs like this one…
  • Do Your Haters Really Hate You?

    Deb Ng
    8 May 2015 | 9:30 am
    “Haters” is a big word in my online social circles lately. It’s used, basically, to label anyone who is on the other side of what what is perceived to be a negative situation. Except I rarely see the term “Hater” used in a manner that truly conveys actual hate. Dictionary.com defines “Hate” as: verb (used with object), hated, hating. 1. to dislike intensely or passionately; feel extreme aversion for or extreme hostility toward; detest: to hate the enemy; to hate bigotry. 2. to be unwilling; dislike: I hate to do it. verb (used without object), hated,…
  • 10 Reasons I Don’t Use A Mailing List

    Deb Ng
    5 May 2015 | 8:15 am
    I know I have a reputation for being a social media cranky pants for pointing out things I don’t like or agree with. I accept that – and I also accept that it can be a turn off for people. I’m all for positivity but I’m not into smoke and mirrors. If something is annoying or doesn’t work for me, I’m just going to come out and say it. I try to do so in a kind way, as I’m not a fan of people who are brutally honest just to get a rise out of you. I also know that when it comes to growing a blog and getting Internet famous and all that good stuff…
  • Social Media Marketing All in One for Dummies – 3rd Edition – On Sale Now & Available for Review

    Deb Ng
    7 Apr 2015 | 5:46 am
    I’m pleased to announce my third book – actually a rewritten & updated version of my second book, co authored with  Jan Zimmerman  -Social Media Marketing All-in-One For Dummies – is now on sale. It seems funny now but… Social Media Marketing All-in-One For Dummies  was quite an adventure. I wrote much of it over last summer after a tree in our backyard was struck by lightning and we lost our WiFi connection, a connection that hasn’t worked the same since. For several months I had to rely on coffee shops and kind neighbors (thanks, Sarah!)  in order to…
 
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    Ricardo Bueno

  • 5 Things I Learned from Authority Rainmaker 2015

    Ricardo Bueno
    18 May 2015 | 7:00 am
    I spent a few days in Denver, Colorado with a community of doers, entrepreneurs, and misfits looking to do meaningful work. It was great to see some familiar faces, meet some passionate new ones, and share business advice. It’s not just the speakers at an event that will spark some insight, it’s the conversations in the halls, over dinner, and over a cocktail that sparks clarity and inspiration. Below are some of my own personal takeaways from last week at Authority Rainmaker 2015 … 1. Execution is everything It’s doubt and indecision, not your skill, that gets in the…
  • Why Internal Links Are the Key To SEO Success

    Ricardo Bueno
    16 Feb 2015 | 7:00 am
    Here are some of the highlights of SearchMetrics 2014 SEO ranking factors study  as it relates to content … There is a measurable correlation between the quality of content and rankings. This is demonstrated by, among others, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms. The length of content continues to increase. A good internal linking structure is an important factor (emphasis mine), and probably the most underrated SEO measure. If you have a high bounce-rate, meaning people are entering your website through a specific…
  • Real Estate “Buy Signs” You Can’t Afford Ignore

    Ricardo Bueno
    16 Feb 2015 | 6:00 am
    Between closings, showing appointments, and the hundreds of leads registering on your website at different points of the buying process it can be difficult to determine where to spend your time and energy. Every interaction a consumer has with your website, your IDX, and your content is an opportunity. It’s an opportunity to engage with that consumer in a conversation about buying or selling real estate. The thing is, not everyone is going to buy right there on the spot. So what I see happen in most cases is, if a lead isn’t ready to buy, an agent gives up and calls it a dead…
  • Using the Lock In Effect To Convert More Real Estate Leads

    Ricardo Bueno
    15 Jan 2015 | 6:00 am
    There are plenty of search engines that produce search results just as good as Google but with more results per page and better privacy and yet everyone hasn’t switched. Why? Because the lock in effect is very powerful. The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to. For example, I have a friend who banks with BofA. She always complains about the miscellaneous fees that they charge but BofA is making it difficult for her to cancel and move to another…
  • Why Your Online Strategy Is Failing (and What You Should Do About It)

    Ricardo Bueno
    13 Jan 2015 | 6:00 am
    Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the “Results Triangle”). Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it. In real estate, in order to effectively generate and close online leads you need three critical components as well: An IDX-powered website Site traffic (paid or earned) An effective follow up sales process That’s it. Get these 3 key elements…
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    Jeffbullas's Blog

  • 4 Tips On How to Use LinkedIn To Build Powerful Influence

    Sebastien Boyer
    21 May 2015 | 8:01 am
    Ever stood in the corner at a networking event and felt like a dork? Focusing on business networking in just a traditional way is a dumb idea. It doesn’t scale. Often ineffective and it can be a total waste of time. Trying to suck up at breakfast business networking events and pushing your business card under everyone’s nose is just plain annoying. What if you could accelerate and amplify your connections without leaving your office or bedroom? That’s LinkedIn. Free Training: Learn the LinkedIn System for Landing 1,548 Qualified Prospect Leads in Just 18 Minutes a Day…
  • 11 Sure-Fire Ways to Get Millennials Reading Your Blog

    Kimberly Grimms
    20 May 2015 | 8:01 am
    Who are millennials and why should you care about them? Millennials were born between 1980 and the early 2000′s. They are heavy media consumers with multi-screen habits and a desire to connect on social media. In the US alone millennials have $1.3 trillion in annual buying power. So they are kind of important when you are marketing your brand online – especially your blog. But you are competing with over 5,000 marketing messages every day. All for what – a couple of likes, or favorites? Perhaps it’s more than that. Finding where millennials are is easy. They are…
  • 10 Tools to Hit Your Next Online Meeting Out of the Park

    Alesia Hsiao
    19 May 2015 | 8:01 am
    Business is global. Whatever industry you work in, you’re dealing with people in different time zones, on different schedules and with different priorities. So if the success of your business is dependant on it; how do you effectively communicate with these people? I guess you could rely on email. But we all know how easy it is for an email to slip through the cracks and never get seen. For urgent messages and important meetings, you need something more practical. This is where online meeting tools come to the party. Let’s take a look at ten of the best online meeting tools you could be…
  • 4 Ways to Create Brand Buzz with Video

    Juan Jose Mendez
    18 May 2015 | 8:01 am
    Animated explainer videos are popping up all over the place. No longer do you need a big budget and endless man hours to produce one. Today it is much easier. The high costs and long lead time associated with an explainer video used to make them an automatic point of difference. But just like pretty much anything else these days, production isn’t the hard part anymore. (It’s the less obvious stuff that matters now) Ok so they aren’t hard to create, but what is the point of making one in the first place? What will they do for your brand specifically? Explainer videos are a…
  • 5 Top Tips For Driving a Ton of Free Traffic with Twitter

    Jeff Bullas
    15 May 2015 | 8:41 am
    Twitter has been my secret sauce to building an online brand. It became obvious to me early on that Twitter had the potential to drive traffic to my blog. So I started growing my followers, tweeting links to my blog and testing different tactics to see what worked and what didn’t. I remember someone saying a few years ago that……”a tweet without a link is a wasted opportunity”. That made sense to me. So tweets were always sent with a link that took them from Twitter to my digital asset. That was my online portal and blog. Why do I know it works? Data proof. Here…
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    Net Savoir

  • Cloud Sync: Google Drive, Dropbox, Box & More with CloudHQ

    Angela Alcorn
    11 May 2015 | 2:58 am
    If you’re anything like me, you’ve got a number of portable devices, several computers and a whole bunch of documents sitting in various cloud storage services somewhere. Now sometimes those documents need to be synced across services, just to make sure you’ve got access to the right files whenever you need it. This is sort of a pain. While it’s fairly easy to copy and paste things between certain services, for other services it isn’t easy at all. And simply copy-pasting doesn’t actually keep the files in SYNC. Luckily, there’s a better way. CloudHQ…
  • Look up, look down: How I learned to stop worrying and love the internet

    Angela Alcorn
    19 May 2014 | 6:38 am
    Angela Alcorn:I wrote about Look Up and parental attitudes to Social Media previously. But now my friend has just nailed the other side of what I wanted to say. Originally posted on Tanya Ashworth: I met Lovely Husband near the end of the last century.  When we first moved in together, I brought my desktop computer to his analogue home, and we installed it in the far corner of an upstairs study.  If I had an essay to finish, I’d take myself up to the study; otherwise, we’d share our single ugly couch.  And I’d like to say that we spent evening after evening discussing our hopes and…
  • It’s Shit Like This, Android

    Angela Alcorn
    6 Mar 2011 | 2:39 am
    I have an HTC desire and I really do love it. Well, mostly. I love everything about my phone except the lack of space in phone storage. I had hoped Froyo would end my misery, by allowing me to move apps to the SD card, but it’s only helped a small amount. There’s just not enough app-makers who think it’s important to add App2SD functionality. And given the pitiful amount of memory on my phone, I am really limited to just the apps with App2SD. I’ve known for a while that it’s really the compulsory Google, HTC and Orange apps that were really eating into my space,…
  • Le manuel de la vie privée sur Facebook en Français!

    Angela Alcorn
    8 Nov 2010 | 8:22 am
    I’m very happy to share with you a French translation of my Facebook Privacy manual (the English version I mentioned here and is available on MakeUseOf here). The French Facebook Privacy Manual is available care of Flavien Chantrel, Anne-Laure Raffestin and Le Blog du Modérateur on Scribd. Many thanks to Anne-Laure for co-ordinating this translation and doing such a fantastic job! View this document on ScribdFiled under: education, how-to, internet, Links, security, social networking, web2.0
  • Location-Based Language Settings = Traveller Nightmare

    Angela Alcorn
    3 Nov 2010 | 3:30 am
    Right, time for a rant. Something which has slowly grown to annoy me is the number of websites which will change my language settings simply because they have managed to work out where I am sitting right now. In short, what I’d like to say to all webmasters who do this is “STOP IT!” For me, I’ve noticed this problem because I’m primarily an English speaker who happens to be in France. Yes, I make good use of my sudden French settings and get some instant French practise, but by and large I just wish websites and mobile apps would leave language settings be. For…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • Using reddit for Hiring Talented Employees

    Laurianne Laval
    22 May 2015 | 5:45 am
    You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you remember what reddit is let’s go a little deeper. Yes, […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at myjobcompany.com. She blogs to show brands how to use social media in their recruitment. She writes to share her thoughts on the social…
  • Social Media Influence Marketing: Why Blogs Matter

    Raymond Morin
    21 May 2015 | 5:45 am
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for…
  • FAQ on Starting a Profitable Podcast from Scratch

    Jonah Geil-Neufeld
    20 May 2015 | 5:45 am
    We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Let me know if these helped in the comments section below, or if you have other questions! Podcasting, as far as media goes, is one of the most inexpensive things you […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global audiences. | Twitter…
  • Looking for an Instagram Scheduler? Check Out Onlypult

    Neal Schaffer
    19 May 2015 | 5:45 am
    This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Even if a mobile device is nearby, it can be quite hard to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the…
  • 5 Ways to Incorporate Social Media Into Your Next Hotel Event

    Debbie Miller
    19 May 2015 | 3:45 am
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Hotels and social media events go together like bread and butter – hotels can benefit from bringing people in to explore their offerings, and events benefit from having a large, eclectic venue to […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the President of Social Hospitality where she provides clients with writing, editing, and social media services. She…
 
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    Social Media DDS

  • Follow Me Where I Go

    SocialMediaDDS
    18 May 2015 | 5:01 am
    I used to perform in coffee houses back in the day. It’s true!  My fantasy at that time was to become a world famous folk singer.  During those frequent daydreaming moments, I still imagine getting up on a stage in a small venue with my guitar and a few musical friends and perform.   Sigh…. […]
  • Mobile-geddon: Bring it On

    SocialMediaDDS
    11 May 2015 | 5:00 am
    Just before April 21, 2015 many people with websites for their businesses were quaking in fear and uncertainty because “mobile-geddon” was approaching. What is mobile-geddon? In the past Google has put more emphasis was placed on desk top search queries than on mobile (specifically smartphones) search queries.  Because more people are using their mobile devices to do their […]
  • Sometimes Even a Bad Decision is Better Than No Decision

    SocialMediaDDS
    27 Apr 2015 | 5:00 am
        Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.   And yet… Sometimes even a bad decision is better than no […]
  • Desperate Posts: Social Media Shame

    SocialMediaDDS
    20 Apr 2015 | 5:00 am
      I’ve tried to commit to one doing one blog post a week for Social Media DDS.  There have been a few blog post omissions but for the most part, I have honored that commitment.   But to what end? When I review the blog posts that I have published over the past couple of […]
  • Spring Break Social Media Style

    SocialMediaDDS
    13 Apr 2015 | 5:00 am
      In the Midwest, we generally need all of the help we can get to really feel the “spring love”.  The weather is sketchy at best and continues to tease us with bursts of warm weather and then torment us with rain, sleet and yes, even snow. Get to the point Claudia! Social media can […]
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    blog

  • Accessibility: What is it and why you need it on your website

    Brent Robinson
    21 May 2015 | 10:43 am
    May 21st is a day of many milestones: Charles Lindbergh completed his first solo nonstop flight across the Atlantic Ocean in 1927, the Swedish town of Helsingborg was founded in 1085, and it’s the birthday of actor & wrestler Mr. T. The event that does not immediately come to mind is Global Accessibility Awareness Day. This is the day of the year when web developers across the globe try to raise awareness and know-how on making sites accessible. According to GlobalAccessibilityAwarenessDay.Org, “The purpose of the day is to get people talking, thinking and learning about digital (web,…
  • How to use consumer-generated content to improve your food brand

    Alejandra Zubieta
    19 May 2015 | 10:22 am
    As discussed in our previous blog, food and beverages are more popular than ever. This exciting new era is being driven by dramatically increased food options, as well as social platforms like Instagram, Facebook, Twitter and Pinterest. These platforms make it simple for both foodies and businesses to share and promote content from anywhere. They’re also playing an increasingly large role in consumer purchasing decisions— on Pinterest alone, 57% of users have admitted interacting with food-related content! But how can food and beverage brands benefit from this period of increased…
  • Learn the future from the most cutting-edge speakers in marketing

    Brent Robinson
    7 May 2015 | 11:47 am
    You must join the conversation. It’s more than an invitation, it’s a mandate as set by your buying audience. As the modern definition of commerce becomes undefined by outlet, and the experience eased by technology, customers are expecting businesses to join in – to provide information, to allow access to other consumers, to engage in an authentic fashion. Learn how at Bazaarvoice Summit 2015 You’ll learn how to stay connected with consumers as frictionless commerce eclipses the old definition of how people shop. You’ll learn to glean true insights that can make or break your brand.
  • Consumers love food, but not endless food choices

    Alejandra Zubieta
    5 May 2015 | 11:56 am
    Food is big. With the rise of celebrity chefs, restaurant review websites, culinary apps and social media feeds, you can’t go far without hearing about food and drinks. Alongside the food and beverage industry’s dramatic growth, consumers are increasingly going online to decide what, when, and how to eat. But even as consumers eagerly contribute to and consume online content, food culture’s growth has yet to translate to significant ecommerce in the United States. The $600 billion U.S. food and beverage industry is nation’s largest retail category, yet only a small percentage of…
  • How to give consumers the best possible content

    Rachael Genson
    28 Apr 2015 | 12:37 pm
    “Content is king.” It’s a familiar adage and one that most marketers know by heart, but in a world where everything from social media and blog posts to whitepapers and video falls under the content umbrella, it raises the question of whether content on its own is truly enough these days. Nielsen Research shows that Americans, on average, consume 8.5 hours of content per day. Add that number to an average 7 hours of sleep time and, as content marketing expert Mark Schaefer points out, you’re already using up nearly 16 hours of your day. The number of hours we have each day is finite,…
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    Justin Kownacki

  • How to Succeed While Actually Trying

    Justin
    18 May 2015 | 10:58 am
    “I wasn’t even intending to take that picture.” That’s what Devin Allen, 26, said about the photo he took that wound up on the cover of TIME magazine. The city of Baltimore was caught in a zeitgeist of peaceful protests, police brutality, and riots, and Allen was an amateur photographer just trying to document the … Continue reading How to Succeed While Actually Trying
  • The 4 Stages of Business Pricing, as Indicated by Your Dress Code

    Justin
    14 May 2015 | 9:01 pm
    1. When you’re a hot new startup, you wear jeans. 2. When you want to raise your rates, you wear business casual. 3. When you want to charge premium rates, you wear a suit. 4. When you want to charge what you’re really worth because you actually know what you’re talking about, you wear jeans.
  • How to Invent More Time in Each Day

    Justin
    13 May 2015 | 9:01 pm
    You can always make more money, but you can’t make more time. And since there’s no shortage of spectacle competing for our precious 24 hours, finding smart ways to invest our minutes is increasingly difficult. So if we can never gain time, why not invest in methods to maximize the time we do have? All … Continue reading How to Invent More Time in Each Day
  • The Relevance Economy

    Justin
    12 May 2015 | 9:01 pm
    First, let’s agree that money is overrated. Granted, in our capitalist system we all still need money and pursue it desperately. But as any chart of wealth inequity can show you, none of us will enter the top 1% anytime soon. Instead, we’re all fighting for scraps. (Not that this stops each of us from … Continue reading The Relevance Economy
  • How to Get Influencers to Talk About You

    Justin
    11 May 2015 | 9:01 pm
    Marketing a product? Offering a service? Creating something original? In each case, you need people to do two things for you: Notice what you’re doing, and Talk about it with others. If no one’s talking about you, you’ll have to spend a lot more time, money, and effort advertising your efforts. And shouldn’t those resources … Continue reading How to Get Influencers to Talk About You
 
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    SociableBlog

  • Increase Your Brand’s Social Media Presence with Personalized Interactions

    Al Gomez
    20 May 2015 | 7:57 am
    Have you ever felt annoyed by a Fan or Follower on social media because all they do is promote their brand? While it’s no sin to do so, excessive online advertising is a common mistake a lot of digital marketers make. Even so-called experts commit this blunder. It could be in the form of Tweets or Promoted Posts; but it’s definitely annoying if businesses talk about nothing but themselves. Look at the profiles of some of your favorite brands. What percentage of their posts is promotional? How often do they engage with their Fans? How does YOUR business fare in comparison? Instead of…
  • Off-Page SEO Weapon In Your Arsenal (Infographic)

    Shane Barker
    8 May 2015 | 10:40 am
    Gone are the days when off-page SEO was as simple as buying links and using link-building software. Now that Google has introduced anti-spam algorithms like Panda and Penguin, these unethical off-page SEO practices can result in your website being de-indexed and penalized by the search engine. It’s essential that you know the best off-page SEO practices to remain in the good graces of all future Google algorithm updates. Here we’ll focus in on the top weapon in your arsenal – backlinks. The following are the ways you can build quality backlinks that will encourage Google to…
  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
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    Cendrine Marrouat

  • A sunset over the Mediterranean Sea

    Cendrine Marrouat
    20 May 2015 | 8:01 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Sergiopolis (Resafa), Syria

    Cendrine Marrouat
    19 May 2015 | 11:16 pm
    Original size:3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Fall colors (Vintage)

    Cendrine Marrouat
    18 May 2015 | 11:02 pm
    Original size: 3456 × 5184 pixels Buy the print and merchandise at Redbubble.
  • A dreamy scene

    Cendrine Marrouat
    10 May 2015 | 10:52 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
  • On the road…

    Cendrine Marrouat
    7 May 2015 | 2:09 am
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
 
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    Digital Royalty

  • Own It

    Chelsea Hartling
    18 May 2015 | 11:02 am
    At Digital Royalty, our Core Values are what we practice and live by everyday. Team member Chelsea Hartling explains why “Own It” is her favorite core value, and how owning it is a part of the renegade factor we have here at dR. The post Own It appeared first on Digital Royalty.
  • Social Snacks – Into the Future

    Darren Flores
    14 May 2015 | 11:52 am
    On this week’s episode of Social Snacks, we’re getting in our DeLorean Time Machine and heading INTO the future of social media. If our calculations are correct, when this baby hits 88 miles per hour you’re gonna see some serious social snackage. The post Social Snacks – Into the Future appeared first on Digital Royalty.
  • Social Snacks – Episode 14

    Darren Flores
    30 Apr 2015 | 7:53 am
    What’s new in the world of social media this week? Videos are going vertical, emojis can now be hashtags (say whaaaat?!), and an important tool on Facebook that will change communication during natural disasters and crisis situations. Check it out on this week’s episode of Social Snacks! The post Social Snacks – Episode 14 appeared first on Digital Royalty.
  • Social Snacks, Episode 13

    Chelsea Hartling
    23 Apr 2015 | 12:37 pm
    On this week’s episode of Social Snacks, we’re exploring Ikea’s powerful new furniture, Jay-Z’s new music streaming service, and a recent “life changing” update from Snapchat. Get your snack on! The post Social Snacks, Episode 13 appeared first on Digital Royalty.
  • Social Snacks, Episode 12

    Darren Flores
    3 Apr 2015 | 11:02 am
    This week we dive into some new updates from Tumblr, Lord & Taylor’s new Instagram campaign, and John and Chelsea go head to head with Meerkat and Periscope! The post Social Snacks, Episode 12 appeared first on Digital Royalty.
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    BarnRaisers

  • 23 critical facts about mobile SEO; 3 steps to success

    Rob Petersen
    17 May 2015 | 12:38 pm
        Over 60% of online traffic now comes from smartphones and tablets (source: comScore) 50% of all search users begin their search on a mobile device (source: Search Engine Watch) 50% of mobile user activity results in a purchase (source: Mobile Path to Purchase) The facts tell us mobile devices are now like a GPS system more people rely on for buying decisions. How do people search on mobile? What points them to your brand? Here are 23 critical facts about mobile SEO and 3 steps to success MOBILE SEO 173,000,000 people in the U.S. own a smartphone while another 93,000,000 own…
  • 5 data-driven metrics prove ROI of SEO

    Rob Petersen
    10 May 2015 | 3:08 pm
        64% of traffic to a website comes from Organic Search (source: Conductor) $750/month to $8,000/month is the range  for retainers companies pay for SEO (source: Search Engine Watch) $100/hour to $300/hour is the range on an hourly basis Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. These facts show: An understanding of Organic Search is necessary for businesses to succeed on the internet Search Engine Optimization (SEO) is big business and costs vary…
  • 10 bad reasons to jump on the Millennials bandwagon

    Rob Petersen
    3 May 2015 | 6:26 pm
      Have you noticed more and more businesses are jumping on the Millennials bandwagon? Companies seem to have concluded by targeting Millennials, the generation born from the early 1980’s to the early 2000’s, this solves any business shortcomings now and ensures success for the future. In many cases, companies, without research run by people much older, are pinning hopes, plans and resources behind those who are much younger. Are they doing it for the right reasons? To help separate right from wrong, here are 10 bad reasons to jump on the Millennials bandwagon. MILLENNIALS ARE…
  • 20 data-driven metrics every content marketer should know

    Rob Petersen
    26 Apr 2015 | 8:18 am
          Measure of success conceptual using measuring tape 70% of consumers prefer to get to know a company or brand through original articles rather than through ads. (Entrepreneur) Content marketing costs 62% less than traditional forms of marketing. (DemandMetric) 61% of consumers report feeling better about a company or brand that offers custom content – and are more likely to buy from them. (Content Marketing Institute) These facts suggest relevant content, after the product or service a company offers, is a brand’s most valuable asset. Content marketing takes many…
  • 10 best practices of great digital brands

    Rob Petersen
    21 Apr 2015 | 3:51 am
        “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” – Seth Godin 91% of people want brands to enable their personal goals (source: Edelman) 87% expect brands to share their interests (source: Edelman) The most recommended company in its category grows 2.5X…
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    Windmill Networking is Now Maximize Social Business

  • Using reddit for Hiring Talented Employees

    Laurianne Laval
    22 May 2015 | 5:45 am
    You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you remember what reddit is let’s go a little deeper. Yes, […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. Laurianne is Public Relations Manager at myjobcompany.com. She blogs to show brands how to use social media in their recruitment. She writes to share her thoughts on the social…
  • Social Media Influence Marketing: Why Blogs Matter

    Raymond Morin
    21 May 2015 | 5:45 am
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for…
  • FAQ on Starting a Profitable Podcast from Scratch

    Jonah Geil-Neufeld
    20 May 2015 | 5:45 am
    We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Let me know if these helped in the comments section below, or if you have other questions! Podcasting, as far as media goes, is one of the most inexpensive things you […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global audiences. | Twitter…
  • Looking for an Instagram Scheduler? Check Out Onlypult

    Neal Schaffer
    19 May 2015 | 5:45 am
    This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Even if a mobile device is nearby, it can be quite hard to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the…
  • 5 Ways to Incorporate Social Media Into Your Next Hotel Event

    Debbie Miller
    19 May 2015 | 3:45 am
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Hotels and social media events go together like bread and butter – hotels can benefit from bringing people in to explore their offerings, and events benefit from having a large, eclectic venue to […] Author information Debbie Miller Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the President of Social Hospitality where she provides clients with writing, editing, and social media services. She…
 
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    Heidi Cohen

  • How To Get Your Content In Shape For The Summer

    Heidi Cohen
    22 May 2015 | 3:00 am
    Just like people, you have to get your content ready for summer. Here are 5 summer content marketing tips to streamline your efforts and minimize costs. The post How To Get Your Content In Shape For The Summer appeared first on Heidi Cohen.
  • Owned Media VS Earned Media: Which Yields Better Results

    Heidi Cohen
    20 May 2015 | 3:00 am
    Wondering whether you should use owned media or earned media? This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs. The post Owned Media VS Earned Media: Which Yields Better Results appeared first on Heidi Cohen.
  • 3 Power Pinterest Search Marketing Tips To Maximize Traffic

    Heidi Cohen
    18 May 2015 | 3:00 am
    Did you know that Pinterest is the new Google? Here's the data and 3 power Pinterest Search Marketing Tips to increase traffic and results from Pinterest. The post 3 Power Pinterest Search Marketing Tips To Maximize Traffic appeared first on Heidi Cohen.
  • Digital Relevance – Book Interview

    Heidi Cohen
    16 May 2015 | 3:00 am
    Relevance and context must be understood to serve as the foundation for dynamic marketing in real-time environments. With sales cycles for complex sales often extending into years, maintaining relevance over the longer term requires strategic planning that's continually refreshed to account for market shifts and other developments. What's relevant today may not even catch attention next week or next month. This is true for customer retention and the development of company advocates across the entire customer lifecycle, as well. The post Digital Relevance – Book Interview appeared first on…
  • How To Give Your Content A Winning Personality

    Heidi Cohen
    15 May 2015 | 3:00 am
    Want your content to stand out for your target audience in the onslaught of information? Then take the time to create a well developed content personality using this handy 10 point checklist formatted as questions to help you. The post How To Give Your Content A Winning Personality appeared first on Heidi Cohen.
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    The Future Buzz

  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
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    My Community Manager » My Community Manager -

  • #CMGRHangout presents: How to Manage a Community with a Limited Budget (Storify)

    Sarah Nagel
    22 May 2015 | 2:42 pm
    No company ever started with a grandiose availability of funds to spend on marketing. This week, we discussed scrappy ways to make a big impact on little moola.[View the story “#CMGRHangout presents: How to Manage a Community with a Limited Budget” on Storify]The post #CMGRHangout presents: How to Manage a Community with a Limited Budget (Storify) appeared first on My Community Manager.
  • #Cmgrhangout Presents Communities & the Collaborative Economy (Storify)

    Sarah Nagel
    15 May 2015 | 2:25 pm
    The week’s panel discussed the importance of separating the hype and the opportunity in collaborative economies. With their guidance, we explored the evolution of brand communities, from explorations through current state.[View the story “#Cmgrhangout Presents Communities & the Collaborative Economy” on Storify]The post #Cmgrhangout Presents Communities & the Collaborative Economy (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Communities & the Collaborative Economy (Preview)

    Sherrie Rohde
    14 May 2015 | 6:23 pm
    If you’ve been around the community space long, you’ve no doubt heard of both today’s panelists as well as the collaborative economy. By recommendation of Patrick O’Keefe we were able to connect with Bill Johnston who has worked extensively both in community building as well as the collaborative economy space launching successful online community initiatives that have connected over 10 million customers and realized upwards of $100 million in financial impact for the host organizations.For this week’s #CMGRHangout, Bill has put together a fantastic panel to…
  • #CMGRHangout presents: Transitioning into a New Community Role (Storify)

    Sarah Nagel
    8 May 2015 | 1:25 pm
    While we’ve talked about tips for transitioning into a community career from another industry, we’ve never really covered how to transition from one community role to another and what it takes to be successful. So many fantastic community professionals have been moving forward in their careers that it just seemed like the right time to get them on air and tackle this topic.[View the story “#Cmgrhangout presents: Transitioning into a New Community Role” on Storify]The post #CMGRHangout presents: Transitioning into a New Community Role (Storify) appeared first on My…
  • #CMGRHangout presents: Transitioning into a New Community Role (Preview)

    Sherrie Rohde
    7 May 2015 | 3:14 pm
    While we’ve talked about tips for transitioning into a community career from another industry, we’ve never really covered how to transition from one community role to another and what it takes to be successful. So many fantastic community professionals have been moving forward in their careers that it just seemed like the right time to get them on air and tackle this topic.Early in my interview process for my current role, I saw someone tweet out that every new job, and even every so often between, they take some time to read The First 90 Days by Michael D. Watkins so I…
 
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    Shoutlet

  • 4 Questions to Ask About Your Social Media Strategy

    Kara Martens
    20 May 2015 | 11:02 am
    With social moving so quickly, the social media strategy your team builds will likely need some regular adjustments. Your social media strategy is a living document designed to serve as a roadmap to success – one that lets you change your routes along the way if needed. It’s not just social network changes that might (more...) The post 4 Questions to Ask About Your Social Media Strategy appeared first on Shoutlet. Click the headline to read more.
  • New Webinar: The 5 Keys for Using Social to Drive Digital Marketing Success

    Melissa Johnson
    12 May 2015 | 1:45 pm
    How can you capture social data and interactions and apply them to the rest of your marketing channels? What’s the best way to connect your social media and your marketing automation? If you’re not sure of the answers, it’s time to learn how social and digital marketing drive success together. Join us next Wednesday, May (more...) The post New Webinar: The 5 Keys for Using Social to Drive Digital Marketing Success appeared first on Shoutlet. Click the headline to read more.
  • Using Social Media to Fuel Customer Lifetime Value

    Kara Martens
    7 May 2015 | 9:34 am
    Social media continues to illustrate how it can benefit a variety of business areas and play a valuable role in helping companies meet their overall goals. Everything from brand awareness to product design to customer service can be positively influenced by a brand’s social media programs. For businesses tracking long-term success, Customer Lifetime Value (CLV) (more...) The post Using Social Media to Fuel Customer Lifetime Value appeared first on Shoutlet. Click the headline to read more.
  • Making Innovative Content Marketing Ideas and Techniques Work [Webinar Recap]

    Ana de Jesus
    1 May 2015 | 4:18 am
    As summarised on Twitter by Our Social Times during this week’s webinar on innovative content marketing: Learn from your mistakes, create agile content, make sure your content has purpose & learn from your community-key points #Totalsocialmedia — Our Social Times (@oursocialtimes) April 28, 2015   Those were just some of the key points discussed during (more...) The post Making Innovative Content Marketing Ideas and Techniques Work [Webinar Recap] appeared first on Shoutlet. Click the headline to read more.
  • What’s Next for Wearables and Social Media?

    Kara Martens
    29 Apr 2015 | 2:47 pm
    Wearables are here. They’ve been on the scene for awhile, really. Fitness trackers introduced many to them for the first time, but the official debut of the Apple Watch has sparked conversations about wearables for millions of others and could propel the market even further. And consumers seem to be interested. Currently 21% of the (more...) The post What’s Next for Wearables and Social Media? appeared first on Shoutlet. Click the headline to read more.
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    The Technology Cafe

  • VIDEO: LG G4 Preview

    Samir Saleem
    28 Apr 2015 | 12:59 pm
    LG just announced the brand new G4 smartphone and it’s all about the looks. The look of it’s leather backed design, the look of it’s display, and the look of the images from its improved 16 megapixel camera. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: LG G4 Preview appeared first on The Technology Cafe.
  • VIDEO: The Most-Watched Music Videos in YouTube History

    Samir Saleem
    23 Apr 2015 | 8:59 pm
    For YouTube’s 10th birthday, we’ve put together a supercut with some of the most-watched YouTube music videos of all time Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Most-Watched Music Videos in YouTube History appeared first on The Technology Cafe.
  • VIDEO: The Most-Watched Music Videos in YouTube History

    Samir Saleem
    23 Apr 2015 | 8:59 pm
    For YouTube’s 10th birthday, we’ve put together a supercut with some of the most-watched YouTube music videos of all time. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Most-Watched Music Videos in YouTube History appeared first on The Technology Cafe.
  • VIDEO: The Pogue Review: Adobe Slate

    Samir Saleem
    22 Apr 2015 | 4:59 pm
    Watch David Pogue create a stunning website in minutes with Adobe Slate. And the best part about Slate is it’s completely free! Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Pogue Review: Adobe Slate appeared first on The Technology Cafe.
  • VIDEO: Animals Attacking Drones

    Samir Saleem
    22 Apr 2015 | 2:58 am
    We continue our coverage of beast v. unmanned aerial vehicle with this supercut, featuring furry friends of both the domesticated and wild variety rendering victims out of a range of drone makes and models. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Animals Attacking Drones appeared first on The Technology Cafe.
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    Social Cubix » Blog

  • Top 5 Reasons Every Small Business Owner Should Go Mobile

    Imran Faruq
    21 May 2015 | 2:52 am
    Are you a small to medium business enterprise (SME) who’s still putting off devising a solid mobile strategy for your business? If you are, simply put, you’re on the losing end. Mobile is not only the future, it’s the “now”. Countless studies abound, talk among tech circles point to mobile’s phenomenal growth and there’s no stopping it. Mind you, this doesn’t even take into account the emerging wearable market. It is interesting to see how small businesses have been rather “adventurous” in the traditional sense, when it comes to marketing. Despite this, there are still…
  • How Mobile Apps Are Raising the Bar for Hotel Owners

    Imran Faruq
    15 May 2015 | 3:57 am
    The mobile technology revolution has transformed the way we live and perform day to day tasks both at home and at work. Many opportunities are to be had for practically every kind of business. Consumers everywhere are spending many hours on their smartphones, engrossed in transactions, buying stuff, playing games or simply booking a room. If you’re not mobile, you’re simply stuck in the “old days”. It is estimated that by 2017, practically anybody who’s online will be either using a smartphone or tablet, eliminating the need for desktop PCs and laptops. Where does this leave the…
  • 10 Outdoor Mobile Apps to Make That Great Outdoors Trip a Memorable One

    Imran Faruq
    11 May 2015 | 12:17 pm
    The whole idea of “the great outdoors” is to get away from your cooped up routine at home or the workplace, and hit the ol’ reset button by establishing that wonderful bond with nature. No matter what we do, where we go, an app or two always seems to pop up to make our lives just a little more fun, convenient and at times, really practical. Just don’t leave your Smartphone behind at the last minute, as we bring you up to speed on some well-known and exciting outdoor apps. MapMyHike – Android, iOS Developed by the MapMyFitness guys, MapMyHike makes use of your Smartphone’s sensors…
  • 3 Customer Service Hacks to Boost Relationships, Sales and Growth

    Imran Faruq
    10 May 2015 | 10:43 pm
    Let’s cut to the chase: you’re not going to read about any vague or useless tips on improving your customer service here. Neither will you come across any ambiguous catchphrases. We’re going to talk about real, concrete and actionable tips you can use to boost growth, leverage sales and cement relationships with your customers. A Load off “Their” Shoulders What steps do your customers need to take to have an issue resolved or undertake an action? Do what you can to cut down those steps and reduce the distance between point A and B. For example, do they need to click on a link or…
  • Why All SMEs Should Invest in Mobile Apps – Hard Facts

    Imran Faruq
    7 May 2015 | 6:25 am
    To kick things off, here’s an interesting fun fact for you: As of early this year, 82% SMEs (small to medium enterprises) leading in terms of mobile adoption claim that due to mobile technologies they are finding it easier to reach out to customers. 60% mobile leaders say investing in mobile tech is a high business priority for them, in contrast to only 15% among mobile laggards. Mobile leaders also say as much as 50% of business searches by customers are done through mobile devices. Today, some of the fastest growing and leading businesses adopt mobile technologies, among which are SMEs.
 
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    Geeks Zine

  • Top 9 Screen Capture Software for Capturing Screen & Videos

    Luke
    22 May 2015 | 9:15 am
    Screen capture software can be used for a whole number of different tasks. Whether you’re looking to record a presentation, record your screen for tutorial purposes or in fact creating YouTube videos and need to record game footage. There’s lots of reasons to use screen capture software and we are going to give you plenty of […] Read more: Top 9 Screen Capture Software for Capturing Screen & Videos
  • Russia Plans To Rival iOS And Android With New Mobile Operating System

    Kirsty
    21 May 2015 | 9:19 am
    Russia hopes to reduce the influence of the US over its technology as it plans to create a new mobile operating system that will rival iOS and Android. Russia’s minister for communications announced the plans which will cover Russia, Brazil, China, India and South Africa. In addition, a separate Russian company is  creating new processors that it […] Read more: Russia Plans To Rival iOS And Android With New Mobile Operating System
  • The Top 4 Password Managers Reviewed

    Luke
    20 May 2015 | 9:50 am
    If you’re one of those peoples that has a lot of social media accounts, lots of email accounts, lots of website password and such, then a password manager is exactly what you need. However, it seems like a new option is coming out every day and so it is becoming harder and harder to find the […] Read more: The Top 4 Password Managers Reviewed
  • Microsoft Study Says Attention Spans Are Falling But What Is To Blame?

    Kirsty
    20 May 2015 | 9:08 am
    According to a new Microsoft study, attention spans have fallen by four seconds in recent years- in 2000 the average attention span was 12 seconds but today it is only eight seconds.  2,000 participants were surveyed by researchers in Canada. They played attention retention games that required them to focus while doing repetitive tasks, checked pictures […] Read more: Microsoft Study Says Attention Spans Are Falling But What Is To Blame?
  • New Technology Lets You Control Swarms Of Robots With Your Fingertips

    Kirsty
    19 May 2015 | 12:01 pm
    New technology now enables large groups of robots to be trained to follow a fingertip touch on a tablet. The GRITS Lab at Georgia Tech has created the system, which moves independent robots using the touch of a screen. The robots will follow wherever the finger lands and can flock around a central point, doing so […] Read more: New Technology Lets You Control Swarms Of Robots With Your Fingertips
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    EarnedWeb

  • Discussing Analytics and #BigData with Brian Fanzo and Rachael Miller

    Bilal Jaffery
    11 May 2015 | 6:18 pm
    I had a blast discussing the role of data in shaping business culture and accelerating positive change.What I truly loved about the wonderful and charming Brian and Rachael, the hosts, was that they insisted on keeping it simple yet deep enough that one could gain actionable insights out of our discussion.We discussed Internet of Things, Social Analytics, Google Nest and Dashboards along with my love-hate relationship with a fellow Canadian, Justin Beiber.Hmmm . .. thinking @BilalJaffery just unfollowed Justin Bieber. #sbizhour— Janene Krajci (@JaneneKrajci) May 11,…
  • The 6 Keys to Great StoryTelling

    Bilal Jaffery
    29 Apr 2015 | 7:57 am
    Storytelling is among the most ancient of arts. To hear a great story is to be touched in heart and mind, in body and spirit. The storyteller gives the tale; the listener receives it, responding out of his or her own being. The story comes alive. It flourishes and grows.But when it comes to the art of business storytelling, most businesses today, in 2015, are struggling to get it right. Typical content marketing efforts are lazy, self-serving and reflective of the internal processes more so than something that captures hearts and minds of the audience.Most marketers are just shouting. Not…
  • Linkedin is still underrated

    Bilal Jaffery
    14 Apr 2015 | 6:33 am
    Linkedin in my opinion is still the most underrated network of the big social networks.When it comes to business of networking and real credible thought leadership, Linkedin leads the way. It is more focused. It is less shiny. It executes well without the fluff.It also gets less PR than the other two major social networks. Which, in my opinion, adds to its credibility.I have connected with the brightest minds in the world due to Linkedin. I’ve also been successful in attracting the brightest talent due to Linkedin.You can’t beat the value.Now with,…
  • This is what happens to your body when you check your phone before bed

    Bilal Jaffery
    10 Apr 2015 | 7:31 am
    I am guilty of this as well. But have been trying to ‘detox’ each night. Hope this helps you too.The post This is what happens to your body when you check your phone before bed appeared first on EarnedWeb.
  • More consolidation in enterprise social: Sprinklr buys Get Satisfaction

    Bilal Jaffery
    8 Apr 2015 | 6:02 am
    “The conversations [in Get Satisfaction communities] are not about the weather,” CEO Rahul Sachdev. They’re about “solutions to problems, specific questions.”I am a huge fan of the work that Get Satisfaction team does for us at Extreme Networks with our community forums. Today, Sprinklr, a hugely successful enterprise focused social management platform announced that they have acquired Get Satisfaction to boost up their ‘experience cloud’ offerings. They also needed to do this to compete with the big boys like Oracle, IBM, Salesforce etc.More news here:Sprinklr, whose…
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    Social Web Thing

  • Landing a PR Internship: Getting an Interview [PART 1]

    Ben Cotton
    16 May 2015 | 12:38 am
    Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is part one of three of a guest post from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based agency “at the…
  • How to Incorporate SMS Marketing into Your Customer Service Strategy

    Ben Cotton
    16 Apr 2015 | 1:47 am
    Customer service, like all other areas of modern life, has been changed by new technology. Customers now ask questions, raise issues or offer feedback at all times of the day and night. In the race to ensure you deal with responding to your customers as promptly and professionally as possible you should consider SMS marketing. It has a number of advantages and, ultimately, allows you to talk to your customers on the device they have to hand at all times. Here’s four ways in which it could – and should – be incorporated into your strategy… Reminders Customers like to be kept up to…
  • Tips to Grow Your Email Subscriber Database

    Ben Cotton
    31 Mar 2015 | 3:53 am
    One of the most cost-effective methods to make contact with your target audience is email marketing. This is why Mailigen aims to increase the size of your email subscriber database and are willing to share some tips for doing so with you. You can easily grow your email database by following these eight proven methods: 1. Use an e-mail sign up form. You can add it to all pages of your website. It will provide great benefits to all those who subscribe, like expert tips, exclusive offers, news and more. 2. Use social media. Social networking sites like Twitter, Facebook and LinkedIn allow you…
  • Play Crossy Road for Real Fun

    Ben Cotton
    27 Mar 2015 | 7:48 am
    Are you looking for a free game that can provide you with adrenaline rushes? Play Crossy Road! Crossy Road is a game that will help you forget about your worries and have a great time. You do not have to spend any money at all to taste the flavor of Crossy Road as it is entirely free. Just get online and start playing this exhilarating game that never ends. Get across roads, save yourself from cars and other obstacles. Of course you can start all over again but the challenge is to cross roads without being hit by a variety of obstacles such as trains, cars and more. How to play? Playing…
  • Data Safety for Dublin Start-Ups

    Ben Cotton
    25 Mar 2015 | 12:06 pm
    Ireland has faced a difficult economic situation over the past years, but things are undoubtedly improving as it cements its place as a leading location for big businesses, as well as start-ups to set-up camp. This is because the digital world is changing the way business gets done. Now that the internet allows us to communicate via emails, video conferencing and social media, there is less of a need for businesses to set-up offices in big expensive capital cities. Places like London are a hub for many businesses, but they also are very expensive places to live. The price of renting an office…
 
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    Pro Blog Service

  • The Google Mobile Friendly Update: How Will It Affect You?

    Erik Deckers
    19 May 2015 | 11:31 am
    The Google Mobile Friendly Update: How Will It Affect You? From time to time, I like to offer guest posts to readers, provided they’re not actually commercials masked as guest posts (i.e. you’re writing it to share knowledge, NOT gain a cheap backlink to your client’s site. You know who you are.) This is a guest post by Nate Vickery, a proper Internet marketer from Sydney, Australia. He’s also a big fan of Australian Rules football, a game I enjoy watching and don’t understand a second of. The Internet is all about efficiency and fast exchange of information.
  • Three Questions Marketing Agencies Should Ask (and One They Shouldn’t) When Hiring Writers

    Erik Deckers
    14 May 2015 | 5:00 am
    Three Questions Marketing Agencies Should Ask (and One They Shouldn’t) When Hiring Writers Hiring writers at marketing agencies can be a crapshoot if you’re not careful. There’s really no one path that makes someone suitable to be a writer. But too many times, agencies think they need someone who fits a specific mold. When they find the mold-fitting writer, they find he or she just wasn’t quite what they were looking for. The problem is, a candidate may look good on paper, but when you get down to it, they’re not even close to being an acceptable fit. Maybe they…
  • Content, not SEO, Should Rule Owned Media (Guest Post)

    Sean Sullivan
    11 May 2015 | 6:45 am
    Content, not SEO, Should Rule Owned Media (Guest Post) Sean Sullivan is a digital marketer in Indianapolis, specializing in content marketing and analytics. He’s also a good friend. Sean is publishing guest posts in several places, and I’m going to start contributing to his site. This is his latest submission. Writing should be storytelling. The Internet should throw papers on your door step every morning. Writers should expect their paper articles read. Since the Internet, content overload diminishes what the public can see. Readers want information now. And businesses scramble…
  • How to Get Discovered by Brands (GUEST POST)

    Erik Deckers
    17 Mar 2015 | 5:00 am
    How to Get Discovered by Brands (GUEST POST) This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf, a tool that ensures that brands connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators. Are you a blogger looking to be discovered by a brand for collaboration opportunities? We totally understand the challenges you’re facing. I’ve worked with a sizable number of bloggers in the past, having written a book on social media marketing with an entire chapter…
  • Four Personal Branding Secrets from Joy of Painting’s Bob Ross

    Erik Deckers
    2 Mar 2015 | 8:27 am
    Four Personal Branding Secrets from Joy of Painting’s Bob Ross One of my pleasures — I wouldn’t even call it a “guilty” one — is recording The Joy of Painting with Bob Ross on my DVR, and then taking a nap while I watch. Bob’s voice is so smooth, so relaxing, I’m often asleep before he finishes showing all the colors across the screen. If I could make three or four of them autoplay in a row, I’d slip into a coma. I’ve been watching the show for over 25 years (it started in 1983 and ran until 1994), because not only is he fun to watch, but…
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    Social Business Today

  • How to Use YouTube Cards to Promote Your Business

    newsadmin
    29 Apr 2015 | 4:19 pm
    By Christian KarasiewiczPublished April 29, 2015 Is YouTube a part of your social media marketing? Or do you only post videos occasionally? YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action. In this article, I’ll explain how to use YouTube cards to promote your business, products and services. Discover how to use YouTube Cards to promote your business. Why YouTube Cards? YouTube cards are a powerful way to maximize your results. When your audience watches your YouTube videos, you no longer need to hope…
  • How to Use the LinkedIn Relationship Tab to Improve Your Networking

    newsadmin
    28 Apr 2015 | 4:38 am
    By Jenn HermanPublished April 28, 2015 Do you struggle to remember how or why you connected with someone on LinkedIn? Want to get more out of your connections? By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business. Discover how to use the LinkedIn Relationship Tab to improve your networking. What’s the LinkedIn Relationship Tab? The LinkedIn Relationship tab is a convenient…
  • Marketers Embrace Influencer Marketing: New Research

    newsadmin
    25 Apr 2015 | 5:10 pm
    By Suzanne DelzioPublished April 22, 2015 Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts. Influencer Marketing Defined Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media…
  • Twitter Launches Highlights For Android To Summarize The Day’s Tweets

    newsadmin
    25 Apr 2015 | 1:32 pm
    If keeping up with all those tweets is starting to feel a little overwhelming, Twitter just announced a new feature that could help — at least if you own an Android phone. Earlier this year, it launched “While You Were Away,” which can put older, popular tweets at the top of your feed. The theme here is helping users find relevant content even if it’s not the most recent thing posted — something that could help the service seem less intimidating to casual users. Twitter says Highlights, on the other hand, will provide “a fast and simple summary of Twitter.” You’ll get a…
  • Twitter Direct Messages: This Week in Social Media

    newsadmin
    25 Apr 2015 | 5:16 am
    By Cindy KingPublished April 25, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.” Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.” Vine…
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    Clixto7

  • When You Buy From This Store, Devs Don’t Get Paid on Time

    LeadTech
    22 May 2015 | 2:56 pm
    Digital games distributor Desura has been late to pay developers that publish games on its online store. The company admitted as much in a post to its official site yesterday where it apologized for the delay and tried to explain the issue. “The issues have stemmed from a number of factors coming together in a bad way,” Head of Developer Relations Lisa Morrison said. “The acquisition of the company last year has presented us with a number of very difficult issues to tackle, and we have been clearing those hurdles as efficiently as we are able. This has been compounded by the…
  • Sony to hold Taiwan/Hong Kong press conference for its “new Xperia flagship”

    LeadTech
    22 May 2015 | 3:48 am
    A number of Asian media sites are reporting that Sony will be holding a launch event for its new Xperia flagship in Hong Kong and Taiwan next week, along with a range of other devices for Asian markets. Sony has a number of press events scheduled in Eastern markets during next week. For starters, the company will be jetting off to New Delhi, India on May 26th. Here Sony is expected to launch the waterproof Xperia M4 Aqua in the country and possibly a second handset as well. The following day, a press conference for the regional launch the Xperia C4, Z4 Tablet and Z3 Plus will reportedly take…
  • Here’s When Destiny’s First Trials of Osiris Event Begins

    LeadTech
    21 May 2015 | 2:55 pm
    Destiny‘s 3v3 Trials of Osiris multiplayer event–introduced to the shooter through the House of Wolves expansion–will begin tomorrow, May 22, Bungie has confirmed. As part of the developer’s latest Bungie Weekly Update, the studio revealed that the event will kick off at 10 AM PDT / 1 PM EDT / 6 PM UK. Trials of Osiris is a Crucible multiplayer mode where two teams of three players duke it out with no respawns, though you can revive fallen teammates for a certain period of time. The first team to win five rounds wins the match. For lots more on Trials of Osiris, watch…
  • Game of Thrones Episode 4: Sons of Winter storming into the Play Store on May 28

    LeadTech
    21 May 2015 | 1:53 pm
    The latest in the Game of Thrones series for Android is hitting the Google Play Store on the 28th of May according to the developers, Telltale Games. This particular episode will be available as an in-app purchase for the first episode of Game of Thrones (link below), which is how the developers have been adding new episodes. Obviously, Episode 4 : Sons of Winter won’t come free and you will be required to shell out $ 4.99 for it. But if you’re an avid fan of the series and are curious to know what happens next and where the storyline progresses, the investment might well be…
  • The Witcher 3: Wild Hunt Patch 1.03 Now Live on PC

    LeadTech
    21 May 2015 | 10:03 am
    The Witcher 3: Wild Hunt has been updated on PC to version 1.03 via a patch that is now available. The new update brings a handful of improvements and ehancements to the game’s visuals and performance. It even tackles Nvidia’s resource-heavy HairWorks tech that saw countless configurations struggle with at launch. The news comes from CD Projekt RED’s official site, where you can find the following patch notes: Improves stability in gameplay and the UI Improves performance especially in cutscenes and gameplay Fixes grass and foliage popping that could occur after density…
 
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    Theres a blog in my soup

  • Google Webmaster Tools (GWT) changes its name and becomes Search Console

    soup
    21 May 2015 | 1:53 pm
    What’s happening to the bible for the site owner (Google Webmaster tools)? It no longer exists! The right answer is the second official announcement and we know that one of the best and free tools that allows site owners (webmasters) to know the health of their sites from today will no longer be called Google Webmaster Tools, but Google Search Console. Why have Google chose to change the name of its well known Tools is due to the fact that the term Webmaster identifies a specific site owner, generally one that looks after all the aspects of the site like the programming, graphical…
  • Global & European B2C E-commerce data

    soup
    18 Mar 2015 | 2:32 pm
    Below is the 2013 Key B2C E-c0mmerce data of Goods and services for both European & global markets. Globally of the top 10 e-commerce countries the USA is still in the lead (only just though) with China in close second place. Regarding the European market, the UK is in poll position with 29.4% of the total share. The last image shows the usage (in millions of USD) of smartphones and tablets worldwide.
  • Big changes in 2015 with the Facebook post algorithm

    soup
    1 Mar 2015 | 3:18 am
    Photo Credit: mkhmarketingHave you noticed that the posts on your business pages are now seen by very few users? their visibility has dramatically collapsed for sure. It is all down to the new algorithm of Facebook that has taken over from the Edge Rank, primarily with the aim to persuade companies to invest more in Facebook advertising. Photo Credit: mikecoghThe intention, announced with the first algorithm changes in recent months, is to seek greater interaction between users and companies that actually have interacted with their business pages, especially to promote their products without…
  • Tumblr & Pinterest overtake Instagram in the social media stakes

    soup
    29 Nov 2014 | 3:00 am
    Recently released data from Global Web Index on the social networks growth trends as shown an interesting change. At the beginning of 2014 the social network with the fastest growing was Instagram, today the situation is somewhat different. New figures released by Global Web Index see a large increase in traffic to the social media networks Tumblr and Pinterest.   Growth in Members & active users Credit:globalwebindex.net In the last six months new user sign ups to Tumblr users grew by 120% while the photo sharing site Pinterest has shown visitor growth of 111%, important figures,…
  • Now you can filter bad bots in Google Analytics

    soup
    30 Aug 2014 | 3:32 am
    Google has recently announced a new feature with Google Analytics that gives site owners the ability to filter bot and spider visitors from showing up in your site visitor data. It has created a bit of confusion, so we thought would we try to make think clearer. Google Analytics is a web based analytics service that is based on a javascript library and on using cookies (rather than the users ip address like older log file analyzers used to do) to identify a particular user to see for example how many times the same user has returned to your web site. Javascript is a technology that runs on…
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    Google Plus News

  • Xiaomi Mi Store US Sale Sold out in Under 10 Minutes

    Mohamed Rafiq
    18 May 2015 | 7:49 pm
    Xiaomi Mi Store announced few days ago that they’ll be running a flash sale of 4 items in US (and other countries) between 18th May 2015 7pm PDT and 19th May 2015 1PM CEST. Like announced, sale of the following items opened as expected exactly at 7pm PST in the US 10400 mAh Mi Power Bank for $13.99 Mi Headphones for $79.99 Mi Band for $14.99 5000 mAh Mi Power Bank for $9.99 To everyone surprise it was just matter of minutes before item by item was gone out of stock in the Mi.com US store. To be exactly within 10 minutes from the time opening for sale, Mi.com site showed Out of…
  • Google Launches Compare Auto Insurance Quote Tool

    Mohamed Rafiq
    5 Mar 2015 | 9:34 pm
    If you are in the market shopping for a new insurance or renew your existing Auto Insurance you might already know how hard it is to find a best quote. You’ve to visit each Insurance providers website, fill in all the personal and driving information before it can provide you a single auto insurance quote based on your needs. You have to repeat the same again and again in each website before you can figure out the best auto insurance price. Wouldn’t it be great if there is a single website or tool where you’ll input all the required details and get insurance quotes…
  • Google Teases Major Changes to Google Contacts with Preview

    Mohamed Rafiq
    3 Mar 2015 | 9:44 pm
    Contacts is the fundamental to everything while using the Google Network. Google+ contacts, Gmail contacts, Hangout contacts, Phone contacts, etc to name a few. How about managing all of them from a single place? Google has revamped the contacts portal with a major UI change based on Materialistic design and some important new features. Please note that this is just preview of the upcoming Contacts portal but the good news is you’ll be able to take rest ride right away without waiting for it to be released. For the first time Google has done something really amazing by opening up a…
  • Google Play Music Increases Free Library to 50000 Songs

    Mohamed Rafiq
    25 Feb 2015 | 9:31 pm
    Google has taken cloud music streaming war to an all new level by increasing free library limit to a whopping 50,000 songs. That is correct, now you can upload up to 50,000 songs for FREE into your Google Play Music library and listen on your desktop, mobile or tablet across various platforms including iOS and Android devices. Today if you logged into Google Play Music you’ll be greeted with the following banner message (refer image above) Encore! Encore! Now you can upload up to 50,000 of your favorite songs and listen to them on your phone or on the web To make it even interesting,…
  • Google I/O 2015 Dates Announced

    Mohamed Rafiq
    10 Feb 2015 | 10:06 pm
    Google has just announced the dates for its most popular Google I/O 2015 Developer Conference. Similar to last year, it is going to be just 2 days and scheduled for May 28th & May 29th 2015 at Moscone Center West in San Francisco, USA. (This year it will be a month earlier compared to previous year i.e June 24th). Registration for Google I/O 2015 will begin on March 17th 2015 at 9:00 AM PDT and will be open until March 19th 5.00 PM PDT. Same like last year, selection and issue of I/O tickets will be based on a lottery system so you’ll have plenty of time to register. So far…
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    Social Samosa

  • Intex empowered users to become fortunetellers with #IntexWC2015Predictions

    Social Samosa
    22 May 2015 | 1:59 am
    Intex,  announced its campaign on Feb 14th 2015 just when World Cup began with a bang. The brand leveraged the ICC Cricket World Cup league sentiments across social media platforms, kicking off the spiciest conversations across cricket frenzy fans. Users were asked to share their predictions around the World Cup matches. In return, the fans won World Cup goodies. Here’s how Intex made the mark on all social media during the World Cup with #IntexWC2015Predictions.   Objectives To encourage people to join the trending World Cup conversations, predict and stand a chance to win…
  • How Pepsi IPL got #CrashedByMirinda with a big dose of Pagalpanti!

    Social Samosa
    22 May 2015 | 12:11 am
    Popularity of video content is not a secret anymore. Its visual appeal helps viewers understand a brand and its personality. Also, different variables (dialogues, music, and sets) can change accordingly for brands of different personalities. Dil Ki Baat The first thing, brands must keep in mind is its core message. It’s about sending across a clear message so much so that users can easily associate a clear keyword with the brand. Mirinda’s CrashesThePepsiIPL version sent out a clear image – it’s all being crazy. Post the video, the one word users can associate with is madness and that…
  • Who owns social media?

    Sanjay Tripathy
    21 May 2015 | 11:55 pm
    Social Media has become an essential part of every individual’s life be it for connecting with family and friends or for consuming news. What came first – the chicken or the egg? Just like this adage, it’s a challenge to answer who exactly owns ‘Social Media’. Social media is owned by people like us. We can be termed as ‘Brand’ or ‘Marketers’ or ‘Consumers’. After all, it’s folks like us that use these platforms and supply them with all of its content. While the marketers or brands can be just termed as content suppliers, major role is played by the Crowd…
  • [Interview] Mentoring start ups with Rajeev Banduni, CEO, Growth Enabler

    Karthika Raveendran
    21 May 2015 | 11:21 pm
    When social media changed the way investors look at startups, Rajeev Banduni, CEO, Growth Enabler with two more people, steps in to save the day. Where does social media stand when it comes to Growth Enabler? True to our mission, to make GrowthEnable’s advice, available to every entrepreneur we’re using social media platforms actively. Do social media updates help Growth Enabler predict trends for start ups? If not, what are your views on the same?  Yes and No, let me focus on the yes first. When we upload our webinar or post a content,  there are 2 things that indicates how…
  • Social media agency feature – BlueAnt Digital Intelligence

    Social Samosa
    21 May 2015 | 11:06 pm
    BlueAnt Digital Intelligence is a creative mix of designers, illustrators, social media marketers and technology experts, working together to create digital experiences that connect brands to their target audiences. Who are we? BlueAnt Digital Intelligence started in 2011 with a vision of working in spaces where people, media and technology interact. While we started by working on making websites and apps more intuitive to use (and better looking), we’ve also experimented with Augmented Reality, responsive art installations,and cross-device HTML5 games. We also work on social media…
 
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    Justice Mitchell

  • Make Your Storytelling Content Worth Sharing

    Justice Mitchell
    18 May 2015 | 10:53 am
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.For the remainder of this article click here:
  • What is Your Wawa?

    Justice Mitchell
    13 Apr 2015 | 6:18 pm
    I talk about branding constantly. Just ask the poor guy who sat next to me on a flight to NYC last week.One of the many things I always hit on is the “essence” of a brand. But in many cases, a brand also has a physical manifestation.That point hit home for me in a personal way when I was driving to the taco joint ... um, I mean Whole Foods ... a few days ago and eyeballed a Wawa convenience store/gas station under construction in my neighborhood. For those of you who don’t know Wawa, there is nothing more fabulous when it comes to a convenience store. The brand has roots in the…
  • “Plinko” Content: Zig and Zag Your Way to Brand Awareness

    Justice Mitchell
    13 Apr 2015 | 6:03 pm
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a fallacy in the assertion that a great story is all you need...For the remainder of this article click here:
  • How to Create, Share and Hijack Brand Equity in your Content

    Justice Mitchell
    30 Mar 2015 | 5:31 am
    From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?”As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders for your content. Without something compelling in those buckets, you don’t give anyone a reason to dig further and see what lies below the surface. What you put in those buckets speaks volumes about the brand you may or may not be developing.For the remainder of this article…
  • How Brand Builders Can Prep For Content Creators

    Justice Mitchell
    5 Mar 2015 | 6:16 am
    One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces. This is not necessarily the fault of the brand builder, as they may have existing knowledge about what previously worked in certain circumstances. In the new world marketing agenda, however, one must think far past the periphery of the basic needs in a brand.For the remainder of this article click…
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    Social Media Sun

  • #WhyDoYouNeedAGoodHashtag?

    Anna Fox
    20 May 2015 | 7:26 am
    If you are a small business trying to find your way in the sea of social media confusion, we completely understand. With so many diverse social media platforms out there, it is difficult to know where to start. The good news is that you can harness the power of social media for your business no matter the size. The key is to start small and work your way up to posting on multiple platforms such as Twitter, Instagram and Facebook. But before you begin posting anywhere, you have to develop a great hashtag for your business’ social media campaign. Why? Great campaigns or brands use…
  • 5 Ways The Cloud Has Changed Marketing

    Contributor
    12 May 2015 | 10:01 am
    Marketing a business in an economy that’s increasingly relying on cloud-based technology brings with it new possibilities, yet also new challenges. In days gone by, marketing campaigns were typically designed to communicate the value of a product, service or brand to consumers, telling them what they should be looking for and why they need it. Now, however, consumers are well-versed in ‘traditional’ marketing approaches. They don’t wait to be seduced by the right advert – instead, they actively seek out the services they need and choose which companies they want to work with based…
  • The Impact of FUFISM on Search Engine Results

    Contributor
    30 Apr 2015 | 3:35 pm
    FUFISM or Functional User Friendly Integrated social media is a marketing philosophy where SEO or Search Engine Optimization is the primary marketing metric and the social media is used as a communication tool to ensure that all persons working on your online marketing work together in a collaborative manner. The primary issue is to ensure that the intended target market is kept in mind at all stages of the development of your online content and that Good, well managed target market research data is distributed to each person working on your online resource in the best manner for that…
  • Inbound Marketing Strategies for a Holiday Campaign

    Contributor
    24 Apr 2015 | 1:37 pm
    Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports, online purchases and product searches seem to increase during holidays, most notably around Thanksgiving Day and Christmas. This is not only because people are searching for gift ideas for their friends and family, but also because the…
  • Content Freshness & Google Rankings: Infographic

    Contributor
    21 Apr 2015 | 9:43 am
    Recent evidence and expert opinion does suggest that Google seems to love freshness of content more than anything else! Blog posts, articles and videos of relatively recent content seems to be outscoring sites with age, loading speeds, SEO-optimized content and quality and quantity of backlinks. No less than two very eminent experts in SEO seem to reflect that this is so. Neil Patel of Quicksprout, a prolific blogger and SEO maestro, says that freshness is so critical a factor that blogging every day is a policy never to be sneered at, and the more you blog the higher you seem to get on…
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    Cygnis Media Blog

  • Readability will be a key factor while designing UIs for smartwatches

    Cygnis Media Editor
    15 May 2015 | 12:10 am
    As we have seen in recent years that smartphones are getting bigger with each passing day, therefore designing UIs for smartphone apps is relatively easy. However, UI designers have a new challenge ahead of them as smartwatches are making their way into the market. It is understandable that the new smartwatches will be smaller in size, because of convenience and durability, the face of a watch needs to fit onto our wrists. One thing that we have learnt through the Apple Watch review on Tech Crunch is that it will be really handy to notify users of different things. That is why it is important…
  • Can isomorphic JavaScript apps be the future of the web?

    Cygnis Media Editor
    8 May 2015 | 6:44 am
    Write once, run everywhere, is a well known slogan of Java around the web. Can we apply this to JavaScript? The short answer is yes. In this post, we will try to discuss the idea of isomorphic JavaScript applications, explaining what they are and which resources can help you in your development process. Some history Several years ago, web pages were only using HTML (and eventually CSS) without many interactive elements. Each user action required servers to create and serve an entirely new page. Once JavaScript and Ajax emerged, web developers created pages that do not need to reload while…
  • What is Meerkat?

    Cygnis Media Editor
    27 Apr 2015 | 5:48 am
    Meerkat is a popular topic these days, especially after Twitter’s acquisition of its rival app and limiting its access to the Twitter social graph. In this post, we will discuss Meerkat’s features, its experience with Twitter and what the future holds for them. So, let’s dig in right away. So, what actually is Meerkat? In simple words, Meerkat is a free app that lets its users start a live video stream right from their mobile devices, to anyone who follows them on Twitter. The experience is unique because: The quality of the stream is excellent and you can stream for unlimited amount of…
  • Why A Hackathon Might Be A Good Idea For Your Company

    Cygnis Media Editor
    19 Apr 2015 | 10:27 pm
    In simple words, a hackathon is an event where engineers, programmers, designers, marketers, and animators work collaboratively over a course of several days to create/innovate something new. The common practice is to fill a room with your team and stuff them with pizza slices and caffeinated beverages, to work relentlessly over new ideas and projects. Hackathons are really helpful in developing new products, services and features. For example, Facebook’s “Like” and “Chat” features were both created in a Hackathon. Generally, there are no limits except for the time constraint,…
  • Facebook Introduces Money Transfer Through Messenger App

    Cygnis Media Editor
    10 Apr 2015 | 6:04 am
    Facebook’s F8 conference has announced a lot of things this year. One of these announcements was to introduce Facebook Messenger as a separate platform and opening it up for developers. This means developers can now create third party applications that can utilize information the Messenger platform offers, and create feature rich experiences for users. However, this didn’t come as a surprise to many of us, as a couple of weeks ago Facebook introduced a payment method within its Messenger enabling users to send money to people in their friends list. In this post, we will discuss this…
 
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    Right Mix Marketing Blog

  • 10 Odd Things You Didn’t Know About YouTube

    Guest Author
    20 May 2015 | 12:00 am
    I don’t have to tell you that YouTube is a strange place: it’s full of cat videos and the stuff your drunk uncle uploads after a binge. With 300 hours of video uploaded per hour, yep, some of that... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Statistics Every Social Media Marketer Should Know

    Guest Author
    17 May 2015 | 10:41 pm
    To achieve social media success in 2015 and beyond, marketers must understand their audience, their behavior towards different social media platforms, as well as how these platforms have evolved... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 24 Ways to Optimize Your Blog Post (Infographic)

    Tom Treanor
    14 May 2015 | 10:42 pm
    As I mentioned in the post about blog promotion strategies, each blog post is a mini-campaign. With this infographic, you can see 24 different ways to optimize your blog content form maximum SEO,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Strange Things You Didn’t Know About Twitter

    Guest Author
    11 May 2015 | 8:16 pm
    1) Billions of Tweets! Twitter started off pretty slowly. It took a total of 3 years, 2 months, and one day to get to the one billionth tweet being sent from the day Twitter first started. Twitter... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 12 Blog Promotion Strategies For Each Post

    Tom Treanor
    3 May 2015 | 11:16 am
    Blog posts are not just “content” to fill your blog. To really be successful with your blog, treat each post like a mini-campaign. You’ve already taken the time to determine what to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EarningDiary » EarningDiary

  • Quick And Easy Cash Wins

    Osho Garg
    22 May 2015 | 6:33 am
    Are you a little bit broke, a little bit skint and you’re wondering how to make some extra cash? Or,  are you a bargain hunter who gets a buzz out of easy cash wins? Either way, you’ve come to the right place! We’ve got some super easy ways for you to make speedy cash wins, […]
  • How to Make Money in Stowe, VT Real Estate Market

    Lakhyajyoti
    21 May 2015 | 11:01 am
    The American Real Estate and Urban Economics Association (AREUEA) reckons the median home prices will rise consistently over the next two quarters. After a gloomy winter, the Vermont market, more so the pleasant Stowe City is experiencing more activity as investors hurry to get a piece of this magnificent area.Well, the fact that the city […]
  • The Top 5 Businesses to Open in 2015

    Osho Garg
    20 May 2015 | 10:11 am
    If you’re thinking about taking the entrepreneurial leap and opening your own business this year, do it wisely. Considering your passions and personal talents on their own merit, won’t guarantee your business is lucrative or successful. It’s important to know which sectors of the market are still in their growth stages, which have flat lined, […]
  • 5 Ways Roller Banners Can Get Your Marketing Campaign Moving

    Lakhyajyoti
    19 May 2015 | 7:23 am
    When it comes to marketing, the small details can often make a big difference. When you are planning and implementing a marketing campaign for your company it helps to look at all the ways you can maximise exposure and put together a joined-up campaign. One part of the mix is the roller banner or the […]
  • Asbestos Surveys – Are They Worth Your Investment?

    Lakhyajyoti
    19 May 2015 | 3:25 am
    An asbestos survey is necessary prior to any repair, renovation, demolition, and remodeling activity begins. It is compulsory for all exterior and interior building materials. The survey is a written statement prepared from a detailed inspection utilizing the methods and analysis in EPA regulations. An asbestos survey is generally conducted by experts in the field. […]
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 50: Michelle Tillis Lederman on Likeability of your Brand

    Amy Schmittauer
    22 May 2015 | 4:00 am
    I first heard Michelle Tillis Lederman on the Art of Charm podcast and was WOW’d for each minute of the show. Furiously taking notes. I knew I needed to bring her expertise to TMLS as she discusses the vital decision of becoming a likeable brand by truly embracing the core of who you are. Access […] The post TMLS 50: Michelle Tillis Lederman on Likeability of your Brand appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 49: Tropical Think Tank Takeaways

    Amy Schmittauer
    18 May 2015 | 8:29 am
    I’m back from the Philippines! Don’t worry. I didn’t bring home any international diseases. I don’t think. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3K2 Stitcher Radio | RSS Feed | iTunes | Soundcloud   Get your question answered on the podcast! Leave a voicemail! Support Our Sponsor: Addictive Video for Business: Create content that […] The post TMLS 49: Tropical Think Tank Takeaways appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 48: Throwback with Joe Miragliotta

    Amy Schmittauer
    15 May 2015 | 4:00 am
    As many of your know, I’m traveling in the Philippines for Tropical Think Tank. During my time away, I’m showcasing some of the most popular podcast episode of the last year including this one with Joe Miragliotta from Joe’s Daily. A hugely popular download, this is your opportunity to listen in again or for the first […] The post TMLS 48: Throwback with Joe Miragliotta appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 47: Celebrating 1 Year

    Amy Schmittauer
    11 May 2015 | 4:00 am
    I can’t believe it’s been a year since The Marketing Lifestyle Show launched! Some reflections on the good and the bad today. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3JR Stitcher Radio | RSS Feed | iTunes | Soundcloud Get your question answered on the podcast! Leave a voicemail! Support Our Sponsors: Addictive Video for […] The post TMLS 47: Celebrating 1 Year appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 46: Throwback with Swoozie

    Amy Schmittauer
    8 May 2015 | 4:00 am
    As many of your know, I’m traveling in the Philippines for Tropical Think Tank. My first trip SO far from home. So to celebrate this grand occasion, I’m bringing back some of the most popular episodes of the podcast that are worth listening to again, or bringing to your attention if you’re new around here. […] The post TMLS 46: Throwback with Swoozie appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
 
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    Social Media For Law Firms

  • 6 Simple Ways to Stand Out From the Crowd Online

    Samantha Collier
    13 May 2015 | 12:55 am
    The post 6 Simple Ways to Stand Out From the Crowd Online appeared first on Social Media For Law Firms. I started tweeting professionally five years ago today according to Twopcharts.com. Here’s my best advice from my 1828+ day social media career: stay weird! The online realm is a competitive venue, but you can stand out with a few easy steps. 50 million people took the Twitter plunge in the past year for a grand total of […]
  • How To Use Twitter Like a Boss

    Samantha Collier
    1 May 2015 | 3:24 am
    The post How To Use Twitter Like a Boss appeared first on Social Media For Law Firms. Are you marketing your business on Twitter? If not, you should seriously consider getting started. According to Lori Taylor, the average Twitter user follows five or more businesses. Over a third (37%) of Twitter users will buy from a brand they follow. Here’s how to use Twitter like a pro. Choose a Great Headshot Help […]
  • How to Raise Your Klout Score

    Samantha Collier
    16 Apr 2015 | 4:30 am
    The post How to Raise Your Klout Score appeared first on Social Media For Law Firms. Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]
  • New Law Might Reveal Google’s Secret Search Algorithms

    Samantha Collier
    15 Apr 2015 | 6:02 pm
    The post New Law Might Reveal Google’s Secret Search Algorithms appeared first on Social Media For Law Firms. “Forcing Google to dissolve its algorithms would be equivalent to telling Coca-Cola and KFC to disclose their recipes to the public.” -Anup Kumar  French authorities are discussing a new law that would force Google to reveal their secret search algorithms.  The European Union is accusing Google of illegally favoring its own services. “It’s a question […]
  • Twitter.com’s Kick-Ass Upgrade

    Samantha Collier
    15 Apr 2015 | 12:07 pm
    The post Twitter.com’s Kick-Ass Upgrade appeared first on Social Media For Law Firms. Breaking News! Put down your coffee and brace yourself… Twitter.com is undergoing a kick-ass upgrade! Behemoth social media platforms aren’t completely refreshed often (hence the kick-ass title). According to Twitter, hundreds of millions of people visit their site every month. Over 3 billion tweets have been sent since Twitter’s birth and 0.01% of these (32 million) […]
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    Aleweb Social Marketing » Social Media

  • Animoto’s 2015 Video Marketing Cheat Sheet [Infographic]

    Tara R. Alemany
    20 May 2015 | 5:18 am
    According to a recent study by Animoto, more than 7 billion videos watched each and every day on Facebook and YouTube. You can read the press release about the Animoto Online and Social Video Marketing Study to learn more. However, one thing is clear… If video content isn’t part of your marketing strategy, you’re missing out! And Animoto is a great way to get started… Consider this: 4 times as many consumers would rather watch a video about a product than read about it. Customers are nearly 50% more likely to read email newsletters that include links to video. 4 in 5…
  • Taking the Mystery Out of Image File Types

    Tara R. Alemany
    25 Mar 2015 | 5:45 am
    We all know the benefits of using images and video in our social content. And then there’s the question of what to use in eBooks, presentations, on our websites, in blog posts and more. I’ve recently begun teaching myself how to use Pixlr to do some of my own image editing and save my graphic designer’s time for things that absolutely require his talent. So the question kept coming up for me. Which image file type should I be saving things as? I tried asking my designer, but I have to admit… This is something that gets those guys jacked up, and I was lost after just a…
  • An Interview with Joel Friedlander, The Book Designer

    Tara R. Alemany
    19 Mar 2015 | 5:27 am
    This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it. So, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his…
  • Is Your Website Ready for Mobilegeddon?

    Tara R. Alemany
    14 Mar 2015 | 9:52 am
    Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results… So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.” This prefaced their…
  • 5 Tools to Manage Your Social Media Content

    Tara R. Alemany
    12 Mar 2015 | 10:50 am
    Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content. It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them? This topic came up recently in a Facebook group I’m part of, so I thought I’d share with my readers some of the tools and techniques I use to keep content flowing smoothly, even when my schedule is choppy. Keep in mind that every social network has a different posting…
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    Perspectives

  • In Depth Overview of Using #Periscope + Tips to Broadcasting & Building Community | VIDEO | #Perichat

    Mila Araujo
    20 May 2015 | 4:30 pm
    Welcome to your world! The Persicope App is shaping communities and “teleporting” people across the globe every day.   Who needs travel, you can live the worlds experiences right from your back yard. It’s one reason smart brands like Tag Heuer invited Periscopers like @Euromaestro to their exclusive tennis event Monday – and something we are sure to see more of (video in the tabs below), but it’s also why normal everyday people are loving Periscope, in particular for sharing life’s beauty and travel.  To scope or not to scope. I never can…
  • #NotAlone on Suicide and Depression: What can we do?

    Mila Araujo
    15 Dec 2014 | 6:23 pm
    This post is part of a community initiative in honor of a friend who recently lost his son.  You can read his story here. We are seeking to educate and open the dialogue so that people who suffer from mental illness, depression, may have access to the help they need. So that families have more resources to help. So that youth have access to the resources they need to get help. I also find it is an important campaign for surviving victims of suicide – so they may also have resources and support. The collection of articles as part of this campaign may be found via the hashtag #notalone. I…
  • 12 Most Arguments In Favor of an Unlimited Vacation Policy

    Mila Araujo
    24 Sep 2014 | 9:36 pm
    I was really pleased to see Richard Branson announce an unlimited vacation policy today. I wrote about this strategy a few years ago, and although the idea may seem radical, it forces a culture of hard working and dedicated individuals in an organization – which ultimately drives company success, evolution and innovation. In light of his recent announcement, I thought it was relevant to share my article, because the concepts and ideas behind it are still as valid today, as when I first published it. I look forward to seeing more companies adopt this kind of policy – what do you…
  • Is Guest Posting Hurting You? Important “No Follow” Guidelines with @Ammon_Johns

    Mila Araujo
    8 Aug 2014 | 4:28 pm
    In case you aren’t familiar with the term “no follow” it is the code that tells search engines not to follow a link. It is usually used to avoid link backs to affiliate sites or advertisements or paid sponsorships. If the site you contribute to has “nofollow” on all their pages, the links they provide to you will be useless in regard to “page rank” and SEO. How does Google handle nofollowed links? “In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using…
  • Thinking for Success and Dealing with Challenge | Career

    Mila Araujo
    6 Aug 2014 | 7:17 pm
    Successful thinking isn’t about envisioning success and somehow magically attaining it. Successful thinking is about pulling together all the factors that will help you gain success in whatever you endeavour, and consciously living in such a way that you respect these factors in your every day living. You can’t fake thinking for success, you have to live it. 4 Things you can do to be more successful  1. Before you react, think. It sounds simple, but you would be surprised by how many people undermine themselves by reacting too emotionally to things. You have to remember that…
 
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    My Social Agency Blog

  • A Guide to Periscope – Twitter’s New Live Streaming App

    Kerry Butters
    21 May 2015 | 8:38 am
    New players pop up in social media all the time, and it’s occasionally difficult to find the time to properly evaluate them. Ello, for example, despite the fact it opened with a bang, is rarely discussed now, although it did receive enough funding for the founders to make it a little more feature-rich. The latest new social tool on the block is Periscope, a live streaming video app which Twitter purchased for $120 million after just 11 months of development. It was released in March this year and allows users to stream live video in real time. Those viewing the stream can interact by…
  • Facebook Algorithm Changes and Your Brand

    My Social Agency
    12 May 2015 | 4:30 am
    Last week, new algorithm updates were announced for Facebook which pretty much spelled the end of organic reach for brands. Now, the site will concentrate its efforts on showing its users updates centred around their friends and what they say they want to see. This is no surprise, it’s been coming for a while. The site announced at the end of last year that we could expect to see a dip in organic reach in January, but that was just for starters. What this means for brands is that essentially, the free ride is well and truly over. However, Facebook has one of the most powerful ad platforms…
  • Social Network Best Practices for Sharing

    James Prideaux
    15 Apr 2015 | 8:37 am
    Whether you’re an industry professional, business owner or just someone looking to drive your business on social, using an integrated platform approach is proven to drive higher engagement levels, and consequently have an increased end conversion rate. However, many people working in this way tend to take an “all in one” approach, in that they use the same technique, i.e. timings, post structure, length, etc for each individual network. In order to provide your business with a successful social presence, much more thought is needed in regards to how to post on each…
  • 7 Ways to Spring Clean Your Social Media and Content

    Anna Francis
    9 Apr 2015 | 5:53 am
    Spring cleaning isn’t just for your home. Your blog and social media channels can also benefit from a bit of a freshen up. As the sun comes out and the days get brighter, it’s time to really dig deep and clean all the dusty corners of your web content, making your digital marketing shine. Social media and content marketing are constantly evolving, so your business strategy and approach to them both need to keep up. Something you may have done a year ago, may no longer be good for your brand’s online presence. Many people focus on developing and refining their content and social media…
  • A Six Step Guide to Successful Social Media Event Promotion

    Anna Francis
    2 Apr 2015 | 6:32 am
    The majority of brands have an audience on social media and the majority of industries take part in some form of events. The music industry have concerts, the corporate world have conferences, and the education industry have open days. Social media provides brands with a very powerful way to promote an event, a great way to gain exposure around an event, and a very useful way to present post-event data. The world of digital marketing has been revolutionised by social media, and brands should use this to their advantage in all situations, events included. Twitter, Facebook and LinkedIn all…
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    Brandwatch

  • Internet of Place: Creating Clever Campaigns using Location Data

    Nick Taylor
    21 May 2015 | 7:09 am
    The third entry in our series on location in social data looks at innovative and powerful campaigns that feature geotagging at their core. Earlier entries in the Internet of Place series can be found here, and we’ll be continuing to explore the topic in the coming weeks. A primer on location for social data Location data for targeted advertising Want to know how to use location data to create inventive, clever campaigns? Then read on. What has geotagging ever done for us? Geotagging and other geographic data taken f