Social Media

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  • 7 Simple Steps to Gamify Your Facebook Fan Page

    My Social Agency Blog
    17 Apr 2014 | 1:26 am
    The average reach of a post created by a Facebook page has been on a bit of a decline recently. The organic reach of a Facebook page has shrunk to a mere 2% according to a study by Ogilvy. So how do you get your message across? Sponsored stories is one way to increase your reach, but to really get people coming back to your page regularly you need to do a little bit more than that.The answer: gamification!Gamification is the use of game design techniques in a non-game context, in order to create a more engaging experience. It encourages users to take actions that were otherwise too dry. You…
  • Are You Ready for a New Twitter Profile? Ready or Not, Here it Comes!

    The Go! Agency - Online Marketing Specialists
    Christopher Tompkins
    15 Apr 2014 | 11:55 pm
    Lately all of the social media juggernauts have been undergoing some major changes in order to make them more intuitive, attractive and powerful when it comes to engaging your target audience.  Facebook has rolled out some important changes to Pages, LinkedIn has rolled out Showcase Pages and now Twitter is rolling out an entirely new Twitter Profile layout. For those of you who have been avoiding Twitter, this just might be a the perfect time for you to get started.  Why?  This new design is the most straight-forward of all of the previous incarnations and will help you get started…
  • Will the new ad formats ruin Twitter?

    Talk It Up! (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
  • 4 Ways To Fix Your Facebook Problem

    Convince and Convert
    Jay Baer
    17 Apr 2014 | 3:00 am
    There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog.Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.He asked me to tell him what we’re advising corporate clients to do here at Convince & Convert when it comes to Facebook, and he and I wound up having a fun and robust email exchange on this topic. Also,…
  • Stop Trying to Get Your Blog Posts Shared and Do This Instead

    Pratik Dholakiya
    16 Apr 2014 | 8:35 am
    So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right? Well…not necessarily. Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach. But it’s not actually the best way to take advantage of social media. Here’s the problem. Blog posts just aren’t very shareable. Take…
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  • The Art of Evangelism

    Guy Kawasaki
    16 Apr 2014 | 8:17 am
    A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. Post Apple, I’ve been many things: author, speaker, entrepreneur, venture capitalist, advisor, and father, but I’ve never used the title “chief evangelist” until today. This is because the title only works if your product can change the world—or at least a significant…
  • Canva Welcomes Guy Kawasaki as Chief Evangelist

    Zach Kitschke
    16 Apr 2014 | 5:06 am
    Former Chief Evangelist of Apple, Guy Kawasaki, has joined Canva and resurrected his famous title from Apple and we couldn’t be more excited. “Macintosh democratized computers; Google democratized information; and eBay democratized commerce. In the same way, Canva democratizes design.” said Mr. Kawasaki. “You don’t get many chances to democratize an industry, so I seized the opportunity to work for Canva.” The renowned author, entrepreneur, and startup advisor will develop an evangelism program for Canva and help it grow internationally. Mr. Kawasaki said, “I was an early…
  • Online Marketing Tips That Won’t Break the Bank

    Helen Scheuerer
    15 Apr 2014 | 6:10 am
    Remember that saying “You have to spend money to make money?” Well, that doesn’t have to be true. Whether you’re a start-up company or already quite established, the world of online marketing is your oyster. With so many opportunities to better your business and reach out to potential customers, marketing no longer has to burn a hole in your wallet. 1 Optimize Your Client’s Shopping Experience Looking for a quick win? That ‘Buy Now’ button: Make it green. That’s right. Stop for a moment and think about the psychological and emotional responses…
  • How to Maximize the New Twitter Layout

    Peg Fitzpatrick
    10 Apr 2014 | 5:47 pm
    Twitter is rolling out a new jumbo-sized cover photo and a few additional features to spice up your Twitter experience. Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find. Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about. Once you pin the tweet to the…
  • Master the Art of Pinterest Images

    Peg Fitzpatrick
    7 Apr 2014 | 4:19 am
    Pinterest is the ultimate visual playground for inspiration, motivation, and dare I say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images. Canva just upped their game, and yours, by adding a new suite of timesaving Pinterest templates that will provide you with just the right amount of pinspiration. With over 100 layouts, you’ll be able to create custom Pinterest images in a snap that…
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  • Vanatoo Powered Speakers: Turn Your Home Into a Concert Hall

    Robert Scoble
    9 Apr 2014 | 5:09 pm
    Vanatoo brings audiophile quality stero sound into your home with its affordable powered speakers. It allows you to enjoy music the way it is meant to be: full deep bass, clear and articulate mids, and shimmering highs. Gary Gesellchen, Co-Founder and Chief Technology Officer, explains Vanatoo’s positioning in the speaker market and why its speakers are consistently getting 5-star reviews on Amazon.
  • First look at the DJI Phantom 2 Vision Plus (3-axis gimbaled video quadcopter)

    Robert Scoble
    7 Apr 2014 | 8:50 am
    DJI Phantom 2 Vision Plus (a quadcopter, er, drone) was just announced at NAB but DJI’s director of aerial photography visited us last week to discuss what this new drone does. More is up on this video from DJI and Robert Scoble’s first video off of the drone is at: (after only five flights).
  • Talking Capital Management and Talent Market with Bill Tai

    Robert Scoble
    4 Apr 2014 | 3:36 pm
    Veteran investor and partner at Charles River Ventures, Bill Tai is producing the Extreme Tech Challenge that will be offering a great opportunity for new companies with game-changing ideas. Managing to combine the entrepreneurial community, Consumer Electronic Show and Sir Richard Branson, the Extreme Tech Challenge is poised to give valuable resources and visibility to scale a new product in addition to guidance from iconic entrepreneurs. After 10 groups selected to present at CES, the top 3 finalists are chosen and then invited to to Sir Richard Branson’s Nectar Island. There, the…
  • Quip: Beautiful Documents On Any Device

    Robert Scoble
    1 Apr 2014 | 2:42 pm
    Bret Taylor, Founder of FriendFeed, former CTO of Facebook and now co-founder and CEO of Quip, talks about the many ways companies are using their collaborative document revision control app. Quip allows you to create documents on any device and be notified instantly once a change happens. It enables teams to work efficiently by collaborating in real time on one document while showing the entire history of changes. By combining instant messaging and document editing, anyone can discuss the changes and ask questions all in a chat thread in real time. What if you currently don’t have…
  • Imergy Power Systems: The Future of Energy Storage

    Robert Scoble
    24 Mar 2014 | 1:55 pm
    How can a battery last forever? As the leading innovator in cost-effective energy storage products, Imergy is stepping in the right direction to make the everlasting battery possible. Imergy utilizes a Vanadium flow battery design, originally thought up at NASA. The popular rechargeable Lithium Ion batteries, used today in most devices, consume its components in a very short time, preventing long term storage, in favor of its small footprint. The Imergy units are typically the size of a refrigerator. Vanadium flow chemistry process allows energy storage and retrieval to be 75% efficient,…
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    Social Media Examiner

  • LinkedIn Publishing Platform: What Marketers Need to Know

    Michael Stelzner
    18 Apr 2014 | 3:00 am
    Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast [...]This post LinkedIn Publishing Platform: What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How To Build a Content Strategy Using a Social Media Audit

    Marcela De Vivo
    17 Apr 2014 | 3:00 am
    Do you want to create a strong social media content strategy? Are you looking for tools to help you analyze the content on your competitors’ social media profiles? To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. In this article I’ll share how to [...]This post How To Build a Content Strategy Using a Social Media Audit first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 4 Ways to Maximize Your Network With Social Media

    Jaime Tardy
    17 Apr 2014 | 2:00 am
    Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong. But if you engage with someone before you pitch and let them get to know you [...]This post 4 Ways to Maximize Your Network With Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Create a Successful Business Blog

    Patricia Redsicker
    16 Apr 2014 | 3:00 am
    Want to build a blog that benefits you and your business? Do you need help managing your blog? Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do. You may even feel overwhelmed by all that’s involved. But don’t worry. In this article you’ll find numerous [...]This post How to Create a Successful Business Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 5 Little-known YouTube Features for Marketers

    Andrew Macarthy
    16 Apr 2014 | 2:00 am
    Are you using YouTube as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your videos? There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach. In this article you’ll [...]This post 5 Little-known YouTube Features for Marketers first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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  • The Xbox One Still Lags Behind The PS4

    Romain Dillet
    18 Apr 2014 | 3:52 am
     Titanfall was supposed to change it all, but it didn’t work. So far, Microsoft announced that it has shipped 5 million Xbox One units to retailers. In comparison, Sony has sold 7 million PS4 units to customers. It doesn’t look good for Microsoft as the company doesn’t even say how many people actually bought an Xbox One. Microsoft’s announcement fits well with NPD’s… Read More
  • The Rufus Cuff’s Size And Features Lord Over Puny Smartwatches

    Catherine Shu
    17 Apr 2014 | 11:29 pm
     With its three-inch screen, the Rufus Cuff thumbs its nose at smartwatches with their tiny faces and dainty wristbands. The wearable device, which bills itself as a “wrist communicator” and runs on Android, has access to the full Google Play store; a built-in mic, speaker, and camera; a full Web browser; accelerometer and gyroscope; touchscreen keyboard; and attaches to a switchable… Read More
  • Aims To Be The Hub For Companies’ White Papers And How-To Content

    Anthony Ha
    17 Apr 2014 | 5:27 pm
     There are plenty of how-to sites on the Internet, but sometimes, in the words of CEO Scott Annen, you need to look up something "more complicated than tying a tie or stuffing a turkey." When you do, Annen is hoping you'll visit the website. He argued that most forms of content have been reinvented for the digital world, but not instructional, how-to books — which, unlike a… Read More
  • Founder Stories: Serial Entrepreneur Karl Jacob Is Up At The Plate Again With Hangtime

    Michael Abbott
    17 Apr 2014 | 4:28 pm
     If Bo knows football and every other sport, Karl Jacob knows startups. Depending on how you count it, Jacob, a former Apple intern and Benchmark EIR, is on his sixth (or seventh?) startup: Hangtime, which aggregates future events in a single app and database. In his career, Jacob has raised over $200 million in venture capital across the companies he’s founded, and in this discussion, he… Read More
  • As Food Delivery War Heats Up, Sprig Plans To Serve Lunch

    Josh Constine
    17 Apr 2014 | 3:35 pm
     SpoonRocket is about to have some competition in the lunch on demand market. Sprig, currently dinner-only, will soon start serving lunch, according to a source who said Sprig now delivers 1000 meals per day. Sprig just raised a $10 million Series A two weeks ago, and is wasting no time in ramping up the fight for our stomachs. Read More
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  • Why Does Facebook Want You To Broadcast Your Location To Your Friends?

    17 Apr 2014 | 3:35 pm
    Facebook is trying to get you to share even more information, this time by beaming your location to your friends all the time. The optional feature, called Nearby Friends, is built to help you find people around you. You can tailor the options to prevent specific friends from seeing your location. Nearby Friends alerts you to when friends are in your area, and allows you to share your precise location with them for a set period of time. On the upside, it might inspire some friends to meet up in the real world.  The success (or lack thereof) of place-based social apps like…
  • Taking My Diet To The Next Level

    17 Apr 2014 | 12:29 pm
    ReadWriteBody is an ongoing series where ReadWrite covers networked fitness and the quantified self. Quantifying your activity and nutrition, as I’ve done for years, can only take you so far. Sometimes gathering the numbers just tells you the same bad news you can see in the mirror. Here it is: After dropping 12 pounds last year, I’ve been stuck around 195 pounds for months. I'm still very active, going on runs with my dog around Telegraph Hill, spiking my heart rate with gym workouts, and trying different training techniques while I continue to test new fitness gadgets and apps. It's…
  • Dropbox Buys Loom For Photo Sharing, HackPad For Collaboration

    17 Apr 2014 | 11:44 am
    Dropbox is having a busy Thursday. The file sharing giant has acquired Loom, a photo sharing app that offered mobile users up to five gigabytes of free storage. Loom announced the deal on its company blog. Dropbox recently announced an update to its photo sharing capabilities with its Carousel feature, and the Loom team will likely join Carousel as the home for syncing and sharing the ever increasing amounts of photos people take on their devices. Unfortunately, the acquisition means Loom will be shutting down its own service within a month. Loom is not allowing any new signups, and the…
  • Suddenly, Mobile App Install Ads Are Popping Up Everywhere

    17 Apr 2014 | 11:28 am
    Developers love them, advertisers love them, and companies are raking in cash—all thanks to the little buttons in mobile advertisements that urge you to download an app. See also: How Post-IPO Twitter Could Make Billions Without Alienating Users Twitter is the latest company to introduce these new mobile advertisements. Today the company announced that developers and advertisers can urge mobile Twitter users to download applications through these so-called app install ads, and reach up to one billion mobile devices through the MoPub Marketplace, the advertising startup the company…
  • How To Ensure Your Homebrew OpenVPN Server Isn't Vulnerable To Heartbleed

    17 Apr 2014 | 11:22 am
    The Heartbleed bug has made April into a difficult month for Internet users, as we scramble to change our passwords and protect ourselves from the most pervasive security threat in ages.  But if you've set up your own virtual private network (VPN), which gives you a secure channel back to your home network even on insecure public networks, you don’t have to worry, right? Unfortunately, that’s not necessarily true.  See also: Building A Raspberry Pi VPN Part One: How And Why To Build A Server  OpenVPN is an open source service that makes up the backbone of many…
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  • Cortana vs. Siri: Battle of the Virtual Assistants

    Pete Pachal
    18 Apr 2014 | 4:39 am
    With Windows Phone 8.1, Microsoft is taking on Siri, Apple's chatty assistant in the iPhone. In Microsoft's corner is Cortana, a brand-new virtual personality that shares the same name as Master Chief's holographic helper from the Halo games. Cortana made her debut at Microsoft's Build conference earlier this month, but she's now in the hands of Windows Phone developers and should be coming to the first Windows Phone 8.1 handsets in a couple of weeks. Compared to Siri, which arrived in fall 2011 on board the iPhone 4S, Cortana is a newborn lamb. See also: What Microsoft's Cortana Really…
  • 11 Musicians on Tumblr Who Hit the Right Note

    Yohana Desta
    18 Apr 2014 | 4:04 am
    Welcome to Tumblr, Lana Del Rey. The singer is the latest in a slew of songbirds taking up social residence on the blogging site. The hyperreal online mecca, where everything is beautiful and nothing hurts, is home to a number of big-name musicians. See also: 13 Must-Follow Musicians on Instagram Full of glittering GIFs, candid photographs and brazenly honest blog posts, here are 11 musicians worth following on Tumblr. Have something to add to this story? Share it in the comments. Read more...More about Social Media, Tumblr, Features, Musician, and Music
  • 13 Nepalese Climbers Killed in Mount Everest Avalanche

    Stan Schroeder
    18 Apr 2014 | 3:56 am
    One of the deadliest avalanches ever to occur on Mount Everest killed 13 and seriously wounded 3 Sherpa guides on Friday, The Guardian reports Several others are missing and rescue teams are combing the debris field to find them, says Tilak Ram Pandey, an official at Nepal's Tourism Ministry. "There were around 15 climbers from six different expeditions including Alpine Ascent and Summit Nepal, when the avalanche swept them away," he said. See also: Take a 3D Tour of Mount Everest With This App Nearly 100 guides and climbers have been trapped above the avalanche site, The New Indian Express…
  • The Complete Workout Guide for Binge Watchers

    Jessica Catcher
    18 Apr 2014 | 3:45 am
    Netflix is like a crazy couch glue. You can innocently tell yourself, "Just one episode!" But you'll still fall into some kind of inexplicable time portal, and it's suddenly 3:00 a.m. and you're 10 episodes into Breaking Bad, desperately wondering what the heck is up with that pink teddy bear. Along with Hulu, HBO Go and Amazon Prime, the amount of streaming entertainment at your fingertips makes it nearly impossible to pull your eyes away. There's nothing wrong with being devoted to a show — that is, until you start to feel sluggish and the couch has an imprint of your body. See also:…
  • Prosecutors Seek Arrest Warrant for South Korea Ferry Captain as Death Toll Rises to 28

    Stan Schroeder
    18 Apr 2014 | 3:17 am
    Prosecutors have asked a South Korean court to issue an arrest warrant for the captain of the ferry that sank on Wednesday, the Associated Press reports Lee Joon-seok, 68, reportedly left the ship's bridge before the vessel sank, authorities say, leaving control of the ferry in the hands of the ship's third mate — he had just one year of experience Survivors have said the captain escaped the ship on a lifeboat, alongside five other crew members, leaving hundreds of passengers on board to fend for themselves. News of the arrest warrant comes as the death toll in the disaster rises to 28,…
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    Charlene Li

  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
  • Infographic: State of Social Business 2013 and Outlook for 2014

    Charlene Li
    30 Dec 2013 | 10:59 am
    This past year has been a busy one for me and Brian Solis on the research front. We’ve published the following: Report on the six stages of social business evolution Report on the true state of social business in 2013, An ebook on seven success factors of social business strategy An image-rich slide deck complete with all the graphs and charts you […] The post Infographic: State of Social Business 2013 and Outlook for 2014 appeared first on Charlene Li.
  • New Report: Social Media Education for Employees

    Charlene Li
    5 Dec 2013 | 12:35 pm
    Last year, we asked companies about their top social strategy priorities. The second top response was “Developing Internal Education and Training.” Yet, when we surveyed companies earlier this year, we saw that only 38% had any education program in place, beyond ad hoc efforts. Over the past few quarters, we identified a number of large […] The post New Report: Social Media Education for Employees appeared first on Charlene Li.
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    Sensei Marketing

  • Business Strategy: Reinventing the Rules of the Game

    Sam Fiorella
    9 Apr 2014 | 10:38 am
    I spent this past weekend in Chicago, Illinois, delivering a keynote presentation to the innovative folks attending the 3M Frontline Sales Conference. At most of these events, I try to sit in on presentations offered by others whom I admire. Such was the case this weekend when I sat in on a presentation made by Stephen Shapiro, author of Best Practices are Stupid and Personality Poker. Stephen delivered an outstanding presentation on the thinking (or rethinking) required within business organizations to foster true innovation. During one segment he reminded us that to truly innovate we must…
  • Community Management: The 90-9-1 Rule is Dead

    Sam Fiorella
    6 Apr 2014 | 8:44 am
    We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are: - 1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader - 9 who are somewhat active, engaging the rest of the group occasionally -90 who are content to simply listen or follow the 10 This model has been used as the basis for many sales and marketing strategies including the growing popularity of influence marketing. Applied to social media, the 1% represents those who actively produce content across multiple…
  • Managing Disruptions in Customer Acquisition Strategy with Social Relationship Software

    Sam Fiorella
    2 Apr 2014 | 6:08 am
    In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a true paradigm shift in sales and marketing strategies. However, as with any such shift in business marketing and communication, some businesses will take advantage and prosper while others will sit on the sidelines watching their competitors surge…
  • SoLoMo – Disruptions and Opportunities in Customer Acquisition

    Sam Fiorella
    26 Mar 2014 | 11:39 am
    New insights from the Global Consumer Study by the IBM Institute for Business Value confirm what social marketers have been predicting: social technologies have disrupted the manner in which consumers make decisions, possibly foreshadowing the death of many physical retail outlets. Big words maybe but let’s analyze the findings. According to the study, which surveyed 30,554 consumers from 16 countries, brick ‘n’ mortar stores are still the largest source of retail purchases; however, those purchases have declined from 85 percent in 2012 to 72 percent in 2013. In contrast, the online…
  • Real-Time Marketing Vs Real-Time Content – Do You Know the Difference?

    Sam Fiorella
    7 Mar 2014 | 7:33 am
    This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinary amount of attention throughout the year and fueled many attempts to emulate the success of this program. As we enter 2014, some are calling real-time marketing a fad, and predicting its death.  Shane Atchison, CEO of Possible, is one…
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    Martin Shervington

  • The Psychology of ‘Networked Thinking’ on Google Plus

    Martin Shervington
    3 Apr 2014 | 12:41 pm
    Introduction Google+ has changed how I think. I now think in a way that is far more about ‘networked thinking’ than I ever did before. But what does that mean? Well, since joining Google+ I feel that I’ve moved from being focused on ‘outcomes’ along, to an attitude of ‘how can I help?’ This I […] The post The Psychology of ‘Networked Thinking’ on Google Plus appeared first on Martin Shervington.
  • The Psychology of Disruptive Change on Google Plus

    Martin Shervington
    1 Apr 2014 | 9:40 am
    I’ve talked about change before, but this is different. This is so different that is shakes the entire foundations of our psychological operating system, our shared view, or basis of understanding. Things change, but comparison to others seems almost inevitable. And we cannot escape it on Google+ either… The numbers matter, but they don’t! Nothing […] The post The Psychology of Disruptive Change on Google Plus appeared first on Martin Shervington.
  • The Oculus Rift – virtual reality just got ‘real’.

    Martin Shervington
    30 Mar 2014 | 7:05 pm
    Introduction With Facebook’s purchase of Oculus Rift, a virtual reality gaming device, the new world of virtual reality just became more real. This post gives you an idea of my UberGeekiness as I try it out for myself. I believe that the virtual world will rapidly become a new platform, like desktop, like mobile, but […] The post The Oculus Rift – virtual reality just got ‘real’. appeared first on Martin Shervington.
  • The psychology of riffing on Google Plus

    Martin Shervington
    27 Feb 2014 | 10:24 am
    Riffing, for those who don’t know the word, is used across many realms including comedy and music, and especially jazz. Why am I thinking so much about riffing this week? This week I had the honour to join Maria Quiban in a Google Hangout with Sir Ben Kinsley, and we chatted about comedy and he mentioned […] The post The psychology of riffing on Google Plus appeared first on Martin Shervington.
  • The Psychology of ‘Free’ on Google Plus

    Martin Shervington
    20 Jan 2014 | 9:27 am
    This is an article that explores the perception we have of ‘value’ and ultimately why giving is the smart move to make in business. It also may offer some explanations why there is been SO much giving on Google+ – it is a great opportunity to build a community, and free may well be essential […] The post The Psychology of ‘Free’ on Google Plus appeared first on Martin Shervington.
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    Social Solutions Collective

  • Targeting Your Google Plus Circles

    Sara Nickleberry
    17 Apr 2014 | 5:41 am
    Google Plus circles offer a unique way to organize your Google plus contacts, share relevant information, and filter content. Google Plus circles allow you to be very targeted when sharing important information. When you create...Author informationSara NickleberryCEO at Simply Social LLCSara is a wife, mom and an entrepreneur who is passionate about social media and travel. She is persistent about pursuing her dreams and loves helping other entrepreneurs do the same. She has met amazing people from diverse backgrounds who dream of starting their own businesses. Sara enjoys pushing them…
  • 5 Simple LinkedIn Tips To Enhance Customer Experience

    Carol Lynn Rivera
    16 Apr 2014 | 6:47 am
    LinkedIn? I bet you think of it as a place to find customers, not necessarily improve your relationships with the ones you already have. Even though it’s solely business-oriented, LinkedIn is classified as a “social...Author informationCarol Lynn RiveraCarol Lynn Rivera is a business owner, marketer and writer. With her husband Ralph she manages and runs Rahvalor Interactive, a creative services and web development company. She writes regularly for their blog Web.Search.Social where she provides tips, insights and has an occasional rant about some timely business topic. In addition to…
  • 3 Ways To Keep Participants Engaged During A Webinar

    Tiffany Parson
    15 Apr 2014 | 5:06 am
    Let me ask you something. In all honesty, have you ever given your full attention to a webinar as a participant? How many times have you truly sat and watched the presentation on your computer...Author informationTiffany ParsonCEO/Founder at Virtual Hired HandTiffany is a newlywed and entrepreneur serving clients virtually since 2008. She enjoys being able to point people in the right direction when they are unsure about what they should be doing online. She gets excited being the one holding the flashlight in the midst of the fog. Her personal mission is to free people from the bondage of…
  • Instagram Bio: Optimize Your Business Profile

    Megan Corwin
    14 Apr 2014 | 9:28 am
    There’s a bit of an art to crafting a great Instagram bio. Your Instagram profile should convey your business brand and purpose in a succinct way. Let’s take a look at some guidelines for optimizing...Author informationMegan CorwinInternet Marketing Strategist at Visual Content LabMegan Corwin established and operates Visual Content Lab, an internet marketing consulting firm in Columbus, OH. She works directly with diverse clients to get their businesses noticed online. Megan’s love of learning new things keeps her on top of emerging marketing strategies and technological tools, which…
  • Are You Ready To Beat Your Competition?

    Frankie Mueller
    14 Apr 2014 | 5:55 am
    March Madness has ended and the friendly competition or maybe not so friendly competition among family and co-workers has culminated with someone doing a happy dance in the basketball pool. Competition is a part of...Author informationFrankie MuellerFor more than eleven years Frankie Mueller has helped business owners improve their online presence and streamline their marketing systems so that they can be out enjoying life while their website does the work for them.Since the early days of starting her own business Frankie realized very quickly how difficult it can be for entrepreneurs to get…
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    Social Media Today

  • Socially Stephanie: How to Earn Trust Online Through QRV

    18 Apr 2014 | 8:59 pm
    "Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well. read more
  • Why Google's Point of View(s) Is Changing + SM ROI

    Randy Milanovic
    18 Apr 2014 | 7:16 pm
    Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has more
  • Fixing Your Intranet: A Guide for Leadership

    Vanessa DiMauro
    18 Apr 2014 | 2:47 pm
    You have spent countless hours developing a strategy for the business.You know it is absolutely flawless. But is it, really? Use the intranet to share aspects of the strategy for specific feedback to help refine your ideas. This is one way to see if the plan will withstand the acid-test of employee acceptance. read more
  • Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

    18 Apr 2014 | 2:06 pm
    It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air. read more
  • How to Keep Your Brand in the Social Media Conversation

    Lindsay Rauch
    18 Apr 2014 | 1:48 pm
    onsistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them. read more
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    Social Media Explorer

  • Manage Expectations or They’ll Manage You

    Jason Spooner
    18 Apr 2014 | 3:00 am
    What if I randomly handed you a $1,000? Pretty sweet huh! What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000? That $1,000 doesn’t feel as sweet anymore. Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand. Feels amazing, right? Witness the power of expectations. In all three scenarios, the end result is the same. You’re  getting handed a grand, just for being you. Yet, the experience of that handout,…
  • Scenes from the On-Demand Generation

    Tracey Parsons
    17 Apr 2014 | 3:00 am
    The next generation of customers will be very different from today’s boomer or X-er. You may remember a piece I wrote about this new group – The On-Demand Generation. The oldest among them are on the cusp of tweendom and even more so than the Millennial generation, this group has no capacity to understand waiting and they want to be really involved in content creation. This reality was brought home for me at the end of Spring Break this year. On our last day, here was the exchange: Son: “I cannot wait to be home again” Me: “Why? What did you miss more, the winter or your chores?”…
  • Facebook Doesn’t Suck, Your Strategy And Attitude Does

    Jeremy Juhasz
    16 Apr 2014 | 3:00 am
    Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo! We also know advertising costs are rising while organic results are falling. We saw this day coming. But the fact is, advertising by promoting a post from your brand’s page remains reasonably priced. It’s very targeted, and it’s easy to set up. Don’t believe me? Spend $47 anywhere else to advertise and tell me if, for 65…
  • An Apology To Brands On Behalf Of Social Media Experts Everywhere

    Jason Falls
    14 Apr 2014 | 3:00 am
    They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways. It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write…
  • How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

    Seb Atkinson
    12 Apr 2014 | 3:00 am
    In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail. Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile, Google released a series of algorithm updates resulting in brutal penalizations of previously high ranking sites who had been using shady…
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  • 9 Crucial Tips for Self-Editing Your Blog Posts (That Every Blogger Can Use)

    Guest Blogger
    17 Apr 2014 | 8:46 am
    This is a guest contribution from Ali Luke of Zen Optimise. Image via Flickr user Dan Patterson Have you ever glanced at a post the day after publishing it … only to notice a glaring error? In an ideal world, you’d have a professional editor helping with your posts, making careful adjustments and double-checking things with you until your post is the polished masterpiece it deserves to be. In the real world, chances are you’re on your own. If your post is going to be edited, it’s up to you to do it. Whether you’re a highly experienced writer or a new blogger who’s very unconfident…
  • Canvassing ProBlogger Readers: How Have You Built Your Readership?

    Stacey Roberts
    16 Apr 2014 | 8:13 am
    As you might be aware, each month this year we are running a themed week – delving in deep the topics that are of the most interest to you. We started with creating content, moved on to resources for newbie bloggers just starting out, and this month we had an epic drilldown into creating products to sell. Our next themed week is all about building readership and creating community on blogs. We are looking for people with success stories in different niches – have you build a great readership? Or know of someone who has? If you are interested in sharing your story here on…
  • When Journalism and Blogging Collide: 7 Reporters’ Tactics to Make You a Better Blogger

    Guest Blogger
    15 Apr 2014 | 8:36 am
    Image via Flickr user Binuri Ranasinghe. This is a guest contribution from journalist and blogger Christian Toto. Journalism appears to be a dirty word in 2014. Some people blast reporters for their perceived biases. Others say journalists simply protect the status quo rather than speaking truth to power. Everyone else is is fed up by reporters paying more attention to a twerking Miley Cyrus than the deficit or health care. None of this means journalism skills aren’t a great way to separate your blog from the competition. In fact, blogging with Cronkite-colored glasses can help your site…
  • 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

    Guest Blogger
    14 Apr 2014 | 8:30 am
    This is a guest contribution from Matthew Capala of Many newbie (and sometimes even veteran) bloggers erroneously spend 95% of their time creating blog content and only 5% pondering titles. Unfortunately for these bloggers, most readers’ attention spans expire in seconds. Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views.
  • How to Convince Someone to Be Interviewed on Your Blog

    Darren Rowse
    13 Apr 2014 | 8:47 am
    This question was submitted recently via the ProBlogger Facebook page. How do I get an established blogger like yourself to do an interview with me? or How can I get an established blogger like yourself to do a guest post for me on my blog? – from Sandra Tillman Good questions. I think you’re much more likely to get a popular blogger to do an interview with you than to write a guest post for you. I can only speak for myself really but writing a guest post for someone else’s blog is low on my list of priorities when I already have a blog to create content for. The exception…
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    Scott Monty

  • This Week in Digital - April 17, 2014

    17 Apr 2014 | 2:33 pm
    The tweet heard round the world, an example of a brand doing social well, data and measurement developments at Twitter and Google, physically finding your friends via Facebook, liking a brand may stop you from suing them, the pros and cons of brand smack-downs, the next big social platform, the rise of audio and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep…
  • This Week in Digital - April 9, 2014

    10 Apr 2014 | 9:15 pm
    The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before measurement change, the FTC cracks down, why you're not funny and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to…
  • This Week in Digital - April 2, 2014

    4 Apr 2014 | 3:16 am
    The White House objects to Samsung's retweet, replacing cookies for tracking, a flurry of objections over Facebook organic reach dropping, the Facebook page cost calculator, Google+ and LinkedIn performance, the availability of cross-device analytics, Upworthy monitization, trust in third-party content dominates, two very important posts on the future of PR and social and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media,…
  • We Need More Leaders Like This

    26 Mar 2014 | 7:38 pm
    It may seem odd to place a photo of Mister Rogers as the hero image for an article on leadership. After all, most leaders we admire have traditionally been those who are forceful, deeply charismatic or visionary in some way. A simple Google image search picks up the likenesses of Captain Kirk (!), John F. Kennedy and Steve Jobs in one grouping.Fred Rogers (1928-2003) was a minister and a television personality who, over the course of his three decades on PBS, touched the lives of millions of children and adults alike. With his gentle demeanor ("a voice that sounds adult to the ears of…
  • Businesses Are Not People

    22 Mar 2014 | 4:25 am
    It's always tempting - particularly in this day and age of so-called "real time marketing" - to take part in conversations stemming popular events that are happening around us. The Super Bowl, the Oscars, World Cup, NCAA tournament and more - and all of the super stars that are celebrities in those fields. The public recognizes them and brands want to be part of that conversation to show that they "get it" too.The challenge is that doing so as a brand is not quite as simple as it is for individuals. Often times, these events are protected from commercial references unless brands have a…
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    Social Fresh

  • Brands can now Promote Google+ Posts as Native Ads

    Nick Cicero
    16 Apr 2014 | 12:50 pm
    Google just announced they’re finally rolling out +Post ads on Google+ pages within the Google Display ad network. This will be a huge push for brands, and as a result I anticipate more marketers will look to G+ now than ever before. +Post Ads are simply promoted posts: links, photos, videos, and Hangouts on Air that are pushed into the Google Display Network where they appear as native interactive content. And by interactive, they mean totally interactive. Users who are logged into G+ (which most are these days thanks to a smart Gmail integration) can comment, share and +1 without…
  • Zappos Just Ordered Me a Pizza

    Don Power
    14 Apr 2014 | 4:53 pm
    In Social Media Marketing, there are two pervasive urban legends. One is that Twitter is only for people who like to tweet about their breakfast (I’ve proven that assumption wrong here). The other is that Zappos customer service is SO good, their support people will even order a pizza for you if that’s what you want. Well, up until yesterday, I THOUGHT this was an urban legend. I was wrong…it’s TRUE! It started out with me checking out a Twitter Chat – #insidezappos – run by the staff at Zappos to give people a better idea of the corporate culture at…
  • 10 Creative Brands using Twitter’s Photo Collage Feature

    Nick Cicero
    8 Apr 2014 | 4:07 am
    They say a picture is worth a thousand words, which translates to roughly 4500 characters on Twitter. Fortunately for us, Twitter’s new photo uploading feature will let you upload up to four photos without so much as losing a character from your original tweet. With a new iPhone and Android App update anyone can create photo collages and tag up to ten followers in these photos right from their phone. For the personal user, it’s an easier way to share and connect with friends on Twitter with a reinforced emphasis on visuals. But for brands, it provides a new way to engage with…
  • Are Your Facebook Landing Pages Working? 3 Lessons To Help Improve Your Efforts

    Marko Muellner
    7 Apr 2014 | 3:04 am
    A while back my colleague Justin Kistner shared several important statistics from the industry’s first ever Benchmark Survey of Facebook native advertising. I’d like to expand on some of those findings and share with you a bit more detail on our analysis of post-click landing pages and the best practices that these insights imply marketers should implement. This benchmark report analyzed over 2,000 Facebook news feed posts from Q1 and Q2 2013, their over 2 billion impressions and their post-click performance. The posts were taken from a broad mix of campaigns and brands across…
  • How Ford Hijacked The Tonight Show Using Social Media

    Nick Cicero
    3 Apr 2014 | 3:50 am
    With more and more advertisers jumping into “real-time marketing,” there is significantly more competition by brands for a captive national audience. But in order to take advantage of that captive audience, brands need to move beyond just the social networks feed. Case in point: throughout this month, auto makers have been competing for Jimmy Fallon’s business after the Tonight Show host mentioned he wanted to buy a truck on his show. Ford responded first on Twitter with General Motors, Dodge and Nissan all following suit in a brief battle to court Jimmy with tweets and…
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    Noah Kagan's

  • How You Can Accidentally Start Your Own Company

    Noah Kagan
    15 Apr 2014 | 2:54 pm
    About two months ago, one of my ideas was rejected. Not by customers, investors, or even strangers. This idea was rejected by some of my closest friends. So here was my idea… There’s a limited edition movie poster company called MondoTees. They get local artists to redesign movie posters in a really clean way and only produce a very limited amount of them. MondoTees tweets when a poster goes on sale and within a few minutes it is sold out. (The aftermarket on eBay is even more insane.)   So my idea: MondoTees meets Tacos! I would find famous artists online to draw their favorite…
  • How You Can Create Content That Generates 40,000 Targeted Visitors

    Brian Dean
    2 Apr 2014 | 2:50 pm
    A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post. Buckle up. You’re in for a ride. I think you’ll agree with me when I say: Getting your content to stand out today is HARD. In fact, according to one source, there are over 2 million blog posts published every single day[1]. In other words, when…
  • How We Grew OkDork 200% with These Exact SEO Tips

    26 Mar 2014 | 8:03 pm
    When I was director of marketing at one of the largest ways we grew to millions of users was via Google. Specifically via people searching for relevant terms and clicking through to our site. Over the years SEO (search engine optimization), or the art of getting higher results on Google, has changed significantly. A few months ago I met David, (who is an Okdorkian) who said he can help me get more organic traffic. He did and now he’s here to show you exactly how. Take it away David… A few months ago I advised and implemented SEO strategies for OkDork. Within 6 months,…
  • How to Write a Convincing Craigslist Ad (or You get out what you put in)

    Noah Kagan
    17 Mar 2014 | 7:54 am
    How was your weekend? Before I tell you a bit about mine and my semi-viral Craiglist ad, I want to let you know that TODAY I am doing a live AMA from 11:30am EST to 1pm EST at If you’ve ever wanted to ask me a marketing question (or my favorite kind of taco?) head over and ask away. Now about the weekend… My brother asked me to help sell his wife’s car on Saturday, so I did this… I wrote a Craiglist ad written to sell it before the weekend was over. (Note: Craiglist took down the original ad, so I reposted it on OkDork for your viewing pleasure.)…
  • How to get your first 100 email subscribers

    Bryan Harris
    11 Mar 2014 | 9:12 pm
    You ever have one of those friends or acquaintances who you just know will succeed? I’m sure you do. Bryan Harris is one of those people for me. This guy does not stop. He was an early member of Monthly1k and has gone on to be a complete beast creating content, successfully growing his business, and really making a name for himself. I even asked him if he see’s his wife very much cause he always seems to be working and creating (He said she’s happy!). Such an inspiration. Super excited for him to share this meaty post of how he exactly got his first 100 email subscribers.
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  • Stop Trying to Get Your Blog Posts Shared and Do This Instead

    Pratik Dholakiya
    16 Apr 2014 | 8:35 am
    So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right? Well…not necessarily. Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach. But it’s not actually the best way to take advantage of social media. Here’s the problem. Blog posts just aren’t very shareable. Take…
  • Are Your Emails Designed only for Desktop? Infographic

    Francisco Rosales
    11 Apr 2014 | 9:58 am
    Email doesn’t live here anymore. It moved to the mobile screen. The majority of emails are now opened on mobile devices, this most likely includes your readers/customers too. The problem: Big brands have already adopted technologies to become mobile-friendly, but small businesses are not moving fast enough, and they are leaving money on the table. The reason: Most small businesses that didn’t yet adopt mobile-friendly design for their email marketing don’t understand what this means exactly, how to approach it, or the consequences of having their recipients open an email…
  • If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

    Daniel Glickman
    10 Apr 2014 | 6:38 am
    Videos are quickly becoming the new currency of online content. According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says. Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool. Adding a New Ingredient to Your Marketing Mix As a marketer, your primary goal is to get your audience to cross the finish line with you and convey your…
  • Why Social Logins are an Intrinsic Part of Your Social Media Strategy

    Pratik Dholakiya
    3 Apr 2014 | 8:38 am
    You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy. Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value. The…
  • How to Manage Your Virtual Assistant for Maximum ROI

    Chris Ducker
    1 Apr 2014 | 8:06 am
    Many business owners find themselves confused about the process of hiring virtual staff, especially when aiming to make their first hire. Such confusion breeds imprecise decision-making, which can easily stifle the value of the virtual assistant as well as etch flaws into the foundation of your business’s profitability. As a SocialMouths’ reader, you know that such outcomes are unacceptable because the most successful online entrepreneurs and small business owners always align optimum value to their business operations. The potential for suboptimal return on investment (ROI) leads many…
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  • Busted: 4 review myths you’re still falling for

    Tara DeMarco
    11 Apr 2014 | 11:00 am
    Reviews have become commonplace – table stakes, even – and yet so many businesses share common misperceptions about online feedback. To correct some of these, I talked with Gradiva Couzin and Jennifer Grappone, online marketing consultants and partners at Gravity Search Marketing. Gradiva and Jennifer have spent over a decade improving the online presence of a wide variety of companies in entertainment, software, local services, nonprofit, and retail. Their new book, Five Stars: Putting Online Reviews to Work for Your Business, explores techniques to cultivate positive reviews, show them…
  • Author Paul M. Rand on digital advertising, word-of-mouth, and the future of social commerce

    Brent Robinson
    3 Apr 2014 | 9:50 am
    Paul M. Rand is a highly regarded executive, author, and featured speaker at The Bazaarvoice Summit 2014. I had the chance to speak with Paul about the changing nature of digital advertising and the impact it is having on the consumer-retail landscape. We can’t wait to hear him discuss these ideas and other trends at #bsocial14! How do Zocalo Group and Ketchum Digital approach the changing landscape of digital advertising? Rand: Given how rapidly the digital advertising landscape changes, we approach it in a real time, holistic manner. We use our in house experts who are plugged into the…
  • 12 tips for tapping the power of Pinterest

    Lisa Pearson
    2 Apr 2014 | 10:39 am
    Pinterest is the ultimate shareable wishlist, but it comes with real rules of engagement. Here are 12 tips your brand can implement to engage audiences and build your presence. A New Survey Reveals Which Social Media Brands People Are Most Attached To By Christine Champagne for Co.Create A recent Brand Dependence Social Media Survey measured “the degree consumers believe a brand is like themselves and the degree to which thoughts and feelings about a brand come to mind.” The researchers were searching for the degree of attachment consumers feel for social media brands. Among 18-24…
  • eConsideration: Reaching shoppers when and where it matters most

    Scott Bender
    28 Mar 2014 | 8:31 am
    Much has been written on the dramatic changes in the path to purchase over the last several years. Digital is powering the consumer’s ability to get on-demand research and forever altering the 100 year old purchase funnel. What was once a funnel has evolved to more of a sphere of purchase influence. Through digital, shoppers now have access to real-time price comparisons, peer reviews, and data that was previously only available in the physical store. Consumers have the ability to interact and engage with brands during any point along the path to purchase, and at any time. A year ago…
  • Excellent mobile content starts with the user experience

    Lisa Pearson
    26 Mar 2014 | 1:00 am
    I recently opined that content quality has become a C-level issue. There is too much content today for anyone to view it all, and too many different places (networks, devices, channels) to view it. Of those devices, mobile has become the most omnipresent. We wake up to our phones, keep them on us throughout the day, set them on the table at meals… they’re always with us. For marketers, that means a chance to reach us anytime – but only if the mobile content can hold our attention. But what makes great mobile content? Is it different than other great content? To find out, I talked to…
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    12 Most

  • 12 Most Inescapable Leadership Teachings

    David M. Dye
    17 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By David M. Dye Leadership is a journey where the first steps are often the most difficult. Throughout that journey you learn through your own experiences and the lessons of others. However, those early lessons are often the most critical. These 12 most inescapable leadership teachings are a combination of both types of learning: wisdom […]
  • 12 Most Critical Reasons Students Need a Clean Online Presence

    Monica Matthews
    16 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Monica Matthews   Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google+ and more. So many social media sites, so little time! Actually, in this crazy-busy world that we live in, people are finding time to spend on these sites and as a result, are creating an online presence for themselves. What many students don’t realize is […]
  • 12 Most Disastrous Mistakes to Avoid At All Costs When Dating After Divorce

    Bernice McDonald
    15 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Bernice McDonald   “Go out and find someone new,” they tell you. Sure. Sounds simple — to someone who has never been through it. Your marriage came to a disastrous end and that hurt. Being alone for the rest of your life doesn’t appeal to you. But that means you are about to be plunged […]
  • 12 Most Unnecessary Mistakes New Entrepreneurs Make

    John Pilmer
    14 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By John Pilmer     Starting your own business can be one of the most fulfilling experiences in your life. It can also be stressful, frustrating, and at times feel like a terrible decision. Luckily, you can learn from those who have gone before you, and avoid making these 12 common mistakes. 1. Waiting too […]
  • 12 Most No-Nonsense Uses for Leftover Wine

    Eileen Gross
    11 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eileen Gross I know… the first comments to this post will be ‘Leftover wine? We don’t have that problem.” I’m ready for the snarky comments, but sometimes our wine club events feature a lot of wine and inevitably, there is juice left over at the end of the evening. Here’s a 12 step program […]
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  • 7 Ways to Bore the Hell Out of People

    Chris Brogan
    16 Apr 2014 | 4:38 pm
    I was looking at the news flow stream thing on LinkedIn just now. Don’t ask. But you know, I thought I’d see if anything was worth my time. I found that pretty much every post fell into two categories: “go to my thing” or “read my bland and boring article.” So, a fun idea came to mind. 7 Ways to Bore the Hell Out of People Use graphics everyone else would use. Especially people in suits or weird stick men and dollar signs. Make sure you use a number in the post title, unless it’s an event. Then just say “new event” or “premier…
  • The Single Most Effective Change I Made to My Digital Presence

    Chris Brogan
    10 Apr 2014 | 1:57 pm
    People ask me quite often whether the world of social media has changed much. The answer is yes. It’s changed a lot. There are lots of details to think about. I’ll give you those. But I also wanted to share the single most effective change I made to my digital presence. What’s Changed In Social Media Here’s a quick list: Then: conversational. Now: promotional. Then: thoughtful sharing. Now: shovel it over the wall. Then: “I’m hungry for lots of great information.” Now: “I’m drowning in information.” Then: just being here is great!
  • On the Occasion of my 44th Birthday

    Chris Brogan
    8 Apr 2014 | 1:30 am
    Today, I turn 44 years old. First, I don’t feel especially old. In fact, I’m in the best health and shape of my life (thank you, fitness journey). Do I feel more wise? I wouldn’t go that far, or at least not in the way that you’d think it would keep me out of trouble. I learn by failing. Wisdom comes with that learning. I’m grateful for the love of a strong woman. I’m thrilled to be a dad to two really smart and funny kids. I’m blessed to have two amazing parents. And I’m lucky to have the support and connection of friends and allies like you.
  • Portland, Oregon – I’m Part of #pdxpioneer

    Chris Brogan
    25 Mar 2014 | 4:01 pm
    I’ll be in Portland, Oregon to speak at Chris Guillebeau’s Pioneer Nation event. It’s built for Owners. Are you in Portland? My Business Intentions for #pdxpioneer I have one goal in mind while speaking at Pioneer Nation: to convince you that the freaks shall inherit the earth. But I’m not going to sell my book. I’m not going to sell my business services (though if you subscribed to my newsletter, I’d be grateful, and if you started in on the Owner’s Mastery Foundation Group, I would LOVE you.
  • Five More Freaks Event Opportunities

    Chris Brogan
    25 Mar 2014 | 9:50 am
    Wow! So, Wiley had to push the book back a few weeks to deal with some last minute stuff (probably my fault), and so that gives me just a little more time to lay some groundwork. For YOU, that means if you’re thinking of having an event and if you want to take advantage of the absolutely most affordable way to have me speak live and in person to your community and event, there’s still time. Hire Me to Speak for Only 300 Books Not bucks. Let’s not be crazy. But books. The deal is this: hire me for an event in this or the next calendar year for the cost of your purchasing of…
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  • Is Your Brand Prepared to Meet the Needs of Millennials?

    Alan Rapp
    16 Apr 2014 | 12:26 pm
    I realize we’ve only started the second quarter of 2014, but for companies looking ahead to plan on how to not only capture the attention of today’s consumers but tomorrow’s as well this infographic demonstrates the continued evolving nature of consumer expectations in a digital social media age as more Millennials enter the marketplace. What we first notice about “Mike,” as the infograph names tomorrow’s potential consumer, is his constant connection to social media (and willingness to share that opinion across multiple channels – and possibly effect…
  • How Social Media Amplifies Content Marketing and SEO

    Eric Melin
    14 Apr 2014 | 6:44 am
    Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore. It’s pretty much required. Social Media, Content Marketing, and SEO These three important concepts are becoming more and more integrated every day. This makes sense because social media has always been way more effective for building a brand than simply using SEO tactics. How much time are the people actually spending on your website after they find it in a…
  • The Breakfast War’s Hidden Battleground is Snapchat

    John Peterson
    11 Apr 2014 | 7:18 am
    With McDonalds and Taco Bell duking it out across the web and television to be king of the breakfast hill, it is surprising about how few people are discussing the hidden battle: Snapchat. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but the hidden campaign might be the one gaining the most brand advocates’ attention. With new social media apps being developed and updated daily for users and brands to use, it’s hard to keep up with; but these two brands both realize the Snapchat space is where they could really engage…
  • Alcohol and Social Media Don’t Always Mix Well

    Alan Rapp
    8 Apr 2014 | 8:10 am
    Responsibility means knowing when to take away your friends’ car keys when you realize they are a potential danger to both themselves and others. Given how much trouble one might be able to get into with the combination of social media and free-flowing alcohol, should a true friend also be responsible for taking away a smartphone in the same situation? Given this infographic created by Addvocate the answer appears to be yes as we see troubling behavior which increases as the raucous night moves on (especially for those who might accidentally post their drunken ravings using their…
  • How Financial Companies Can Build Community Through Social Media

    Eric Melin
    7 Apr 2014 | 5:43 am
    As the financial industry continues to evolve in the digital marketplace, financial companies must be constantly monitoring the landscape for new ideas and methods to make themselves invaluable to their clients. Just today, I learned that it was possible to take a picture of a physical check on my smartphone and deposit it by using the new app from my bank. Sure, I had to pay 75 cents to do it, but it beats a trip down to the nearest ATM (gas money and time spent), so it was a no-brainer. And to be honest, discovering this option on the updated app was fortuitous because I’d been…
  • add this feed to my.Alltop - Ideas and Concepts from Damian Davila

  • What Are “Fake Apps” and How Do You Avoid Them?

    Damian Davila
    1 Apr 2014 | 7:53 pm
    Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. Some of them simply pose as phone apps, then install malware or other malicious code onto your smartphone after installation. Some of them even copy the logo and name of real apps, in the…
  • Judging Your eCommerce Success

    Damian Davila
    14 Mar 2014 | 10:09 pm
    When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke.  One-Hit Viral Wonders For instance, in modern culture, the Internet makes it so that…
  • Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

    Damian Davila
    13 Mar 2014 | 5:55 pm
    While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency. First, let’s take analyze the issue from the side of the young marketer. The client of the marketing industry wants to see a track…
  • The Creative Power of “You’re Right” and the Destructive One of “But”

    Damian Davila
    9 Mar 2014 | 11:46 am
    I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”. Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany.  Their culture was all about getting things right. Get the ordering right.
  • Secrets to Marketing Success from the Net Generation

    Damian Davila
    7 Mar 2014 | 6:07 pm
    Even though I am not part of the Net Generation, I have learned a lot from it. This term was first coined by Diana and James Oblinger in their book Educating the Net Generation and provides great teachings for success in the marketing field.  Here are some key takeaways from this book that will help you towards marketing success. Filtering Out the Noise Our field requires us to constantly challenge the status quo. We have an incredibly amount of available information, however we have to focus on findings that can translate into applications for real-life situations. Your job as a marketer is…
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  • Super normal product design

    1 Apr 2014 | 6:57 am
    I like this idea by Dave Morin: Super Normal: “When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already “normal” to the world, and then try to make it better. You make it Super Normal.” This is classic product design…but the term “super normal” helps in understanding that most innovations are just improvements to normal things. That’s what’s often lost in product design…people are so excited to make something new that they don’t…
  • Starting Small

    14 Mar 2014 | 6:50 am
    Great piece by Joel Gascoigne: The Habits of Successful People: They Start Small “The challenge for a lot of us is that when we go about our lives, we interact with so many “big” things and we forget or don’t even know how they originally started. It’s difficult to understand how the evolutionary process of products and brands contributes and is vital to what they are today. We also all have big aspirations and want to get there fast.” This is an important observation. By the time most of us get to use a product it has already gone through many, many iterations. We never…
  • Jony Ive on quality

    11 Mar 2014 | 6:31 am
    I think it’s really easy for anybody to say “we care about quality” or “quality is job #1″. In fact, I just wrote it twice…it’s very easy to do. But actually executing on quality is extremely difficult as quality takes time and care. And it’s hard to argue for something that takes time when all the other parts of the business can go faster…in many ways quality is an all-or-nothing proposition. Either your company really does mold itself around a quality-first process or it doesn’t. An recent post by Horace Dediu, The price is right,…
  • What, exactly, is a startup?

    10 Mar 2014 | 5:56 am
    Two definitions of startups: One from an excellent piece by Steve Blank on why companies are not startups: “a startup is a temporary organization designed to search for a repeatable and scalable business model. The corollary for an enterprise is: A company is a permanent organization designed to execute a repeatable and scalable business model. Once you understand that existing companies are designed to execute then you can see why they have a hard time with continuous and disruptive innovation. Another is in this great piece by Paul Graham in which he suggests Startup = Growth:…
  • Is your product a vitamin or drug?

    8 Mar 2014 | 7:16 am
    An interesting framework from Grace Ng in which startups(products) are categorized along two axes: the level of pain you’re solving and the frequency of use: When should your startup focus on UX?. I think this is an interesting way to talk about products and their real value. A lot of mobile apps I’ve tried are vitamins helping me do something trivial easily. But since the problem isn’t a big one, I quickly find myself not using them anymore. That’s not to say that they won’t be successful, but it puts an increasing focus on finding a deeper problem over time.
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    Collective Thoughts| Collective Thoughts

  • Don’t Lose Your Data- Back It Up!

    Brian Wallace
    17 Apr 2014 | 9:52 am
    Don’t lose your favorite photographs and your important work documents- make sure they get backed up regularly.  See this infographic for more.
  • Are You an Expert?

    Brian Wallace
    17 Apr 2014 | 8:50 am
    Here’s how to tell if you’re an expert, and what you need to do to become one. This infographic breaks it down.
  • Why do We Value Money?

    Brian Wallace
    3 Apr 2014 | 9:37 am
    Little pieces of paper don’t have inherent value, but we treat them as though they do.  This infographic outlines this and other philosophical issues surrounding money, currency, and trade.
  • Help the Heat Treated Hair!

    Brian Wallace
    3 Apr 2014 | 7:55 am
    Heat treated hair faces a lot of challenges.  This infographic outlines what heat tools do to your hair as well as how to prevent further damage from them.
  • Poo, Who Knew? [Infographic]

    Brian Wallace
    28 Mar 2014 | 9:13 am
    The UK cleaning company Cavalry Clean have put together this interesting infographic all about poo to help people stay hygienic. The infographic includes a list of unlikely places you can find poo like on bank notes, shopping trolleys, play areas and more. There is also some good advice on things you should do to stay safe and things you should avoid. Poo Who Knew? by Cavalry Clean
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    Geek Girlfriends

  • Don’t Get Ripped Off While Getting Ripped Off

    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
  • Don’t take your office to the car wash

    29 Jan 2014 | 2:00 pm
    Here is another goofy field test videos from the folks at Toshiba. Matt & Jamie create a cheesy office in a coin-op car wash and have a blast with high-speed water, a laptop, and some office supplies. There are casualties. But that’s my idea of a fun day at work.
  • The Shopping Mall of the Future

    10 Jan 2014 | 8:56 pm
    This post, and a portion of my trip to the Consumer Electronics show, was sponsored by Eye-Fi, the makers of an awesome memory card that transforms the camera you love – like that DSLR you will never part with – into a connected machine so you u can post to Facebook, Twitter, Instagram or wherever you live in the cloud. Thanks Eye-Fi! my photo of the future Tesla, taken with my DSLR and sent magically to my smart phone with the Eye-Fi Mobi I make the pilgrimage to the Consumer Electronics Show (CES) in Vegas whenever possible because it blows my mind, wears me out, thrills me, and…
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    Beth’s Blog

  • Charity Miles App Nominated for Webby: Walking for A Good Cause

    16 Apr 2014 | 11:30 am
    Over the past year, I have been using a fitbit to help me incorporate more activity in my life.  I’ve committed to walking 10-20,000 steps per day and even earned my 1,000 miles badge.  But what if you could raise money for a charity just by walking, running, or riding your bike?    That’s exactly what the app “Charity Miles” makes happen.   You download the app, select a charity, and start moving and earn money from sponsors for that charity.  Walkers and runners earn 25¢ per mile; bikers earn 10¢ per mile, all courtesy of corporate sponsors like Timex,…
  • Learning is the Work

    15 Apr 2014 | 11:09 am
    Last month, I had the pleasure of participating in National eXtension Conference which was amazing for many reasons.    I first did several professional sessions with this network back in 2007 and an online class on knowledge sharing and online collaboration – so it was great to long-time colleagues.     The highlight was a master panel with Dave Gray,  Harold Jarche, and Jane Hart on connected learning and culture change needed to embrace this type of learning.  We used Dave Gray’s “Board Thing” online tool to crowdsource questions to discuss from the audience.
  • How Do I Get My Nonprofit’s CEO To Use Twitter or other Social Media?

    14 Apr 2014 | 11:42 am
    “You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift — Ettore Rossetti (@EttoreRossetti) March 25, 2014 Last month, I participated in a keynote panel at the AFP Annual Conference in San Antonio, TX on the theme, “Social Media for Social Change” with Carolyn Miles, CEO of Save the Children, Ben Rattray, Founder of Change.Org, and Ritu Sharma and Darian Rodriguez Heyman, co-founders of Social Media for Nonprofits Conference.     It was a blast!    Carolyn,…
  • The Mobilisation Journal: A Way To Spread Learning About Social Change Movements Innovative Use of Technology

    10 Apr 2014 | 10:03 am
    The Greenpeace Mobilization Lab has a project proposal idea for a “Mobilization Journal” as part of  the Knight News Challenge.  It’s open for comments and feedback right now – or “applause.”   This blog shares some thoughts about this project and I have to give it a big round of applause. To understand the project, you have to get familiar with work of Greenpeace Mobilisation Lab.  I’ve been following it for a while now and it is very inspiring on many different levels.    The laboratory gives Greenpeace and its partners a space to design,…
  • New Tips from the Giving Day Playbook on Crowdfunding Campaigns

    8 Apr 2014 | 8:25 am
    From GiveMN Case Study - Click for Case Study Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices  in planning and implementing Giving Days.   This learning approach has two ways to capture knowledge.  The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving days.   The second is a peer learning group of participants who are regularly sharing what they…
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • The Artist’s Way: Week 8 – Recovery a Sense of Strength

    7 Apr 2014 | 1:38 am
    This is an ongoing series about my experiences with Julia Cameron’s program, The Artist’s Way: A spiritual path to higher creativity. It’s a 12 week program designed to help reboot your creative process and after hearing about it from several friends over the past few years, I gathered a group of like minded creatives and we are embarking on this journey together! You can find the other related entries HERE.  The Art of Surviving This week’s reading focused on time as a potent creative block as well as introducing the concept of “artistic survival” and how we deal…
  • March 2014: Toronto, Paris, and a birthday.

    1 Apr 2014 | 2:29 am
    March certainly didn’t slow down after February’s insane pace. I came back from my weekend trip to Miami feeling refreshed and ready to get back to work – despite the frigid weather. Toronto :  Data is the New Creative @ OCAD In toronto I spoke at OCAD’s SLab to share how I think data is going to impact creative industries.  From the website: When we think about creative industries, is data the first thing that comes to mind? Creative outputs have long been considered as intangibles – hard to quantify and hard to measure – but that’s all about to…
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    Blogworks: Digital Agency, Social Media, Real-time Marketing, Content Marketing, Brands, Strategy, Research

  • #Socialcontent and #Storytelling – My Talk at Future Leaders Cafe by TERI

    Amita Malhotra
    8 Apr 2014 | 2:27 am
    One of my colleagues was sharing a graphic yesterday showing the evolution of social media from a focus on community management to strategy to insights. We spoke about how content will be the natural next step to that evolution. Content and storytelling is already one of key focus areas for us at Blogworks. So, when I was invited last week to speak at the Future Leaders Cafe, an event organised by TERI on sustainability and leadership, it was my natural choice of subject. My co-panelist, Arun Jay from Slideshare spoke about how the platform can be used for visual storytelling. I explored the…
  • Download Blogworks Most Mentioned Political Leaders Index – February 2014 edition

    31 Mar 2014 | 2:35 am
  • Download your copy of the IndiaAuto Social Index, February 2014 edition

    31 Mar 2014 | 12:37 am
    The Blogworks IndiaAuto Social Index, February 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) See in the full report: How sentiment has shifted for your brand…
  • LiveMint : Kejriwal, AAP see spike in overnight mentions

    26 Mar 2014 | 9:15 pm
    Mint  featured Blogworks Most Mentioned Political Leaders & Parties – #Elections2014 Daily Tracker, both in their print publication, and their website LiveMint. Read the full article here
  • LiveMint : Narendra Modi leads social media buzz

    25 Mar 2014 | 9:55 pm
    Mint  featured Blogworks Most Mentioned Political Leaders & Parties – #Elections2014 Daily Tracker, both in their print publication, and their website LiveMint. This will be covered everyday until the elections. Read the full article here
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    Soshable | Social Media Blog

  • How to Guest Blog in Light of Google’s Restrictions

    Alicia Lawrence
    15 Apr 2014 | 3:59 pm
    At the beginning of 2014, Google’s Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensive and protested this as unfair. After all, hasn’t almost everyone used guest blogging to help with SEO at some point or another? In late March, Cutts followed through on his statement and shut down a popular guest blogging website called MyBlogGuest. This proved he was serious about his campaign against guest blogging for SEO. At the same time, though, it’s worth noting that many businesses have…
  • Alleged New Teen “Smoking” Trend Has No SM Presence (Yet)

    Drew Hendricks
    15 Apr 2014 | 10:49 am
    There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is in part due to the influx and popularity of e-cigarettes which have been touted as a great tool to wean smokers off of their addiction. It’s safer with less nicotine, zero smoke and tar, and smokers don’t get the death stare from passerby who want no part of that second-hand nonsense. However, leave it to teenagers to come up with a brand new “trend”…
  • Is “Megafoot” Crowdsourcing’s New Craze?

    Rob Sutter
    14 Apr 2014 | 11:37 am
    If there is anything that can be said about nostalgia, it’s that its power is unlike anything else. It’s easy for anyone over a certain age to feel it, whether it’s due to hearing a song from his or her childhood mixed tape or recalling a familiar name from the Brat Pack. Whatever the case may be, it seems like nostalgia is among the many aspects associated with Project: MEGAFOOT, one of the latest Indiegogo products that is in the funding process. For those who do not know, “Megafoot” is an independent horror movie that has been seen as a throwback to movies of old within the…
  • How to Choose the Best Social Media Cover Images

    Drew Hendricks
    6 Apr 2014 | 5:17 pm
    Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either lazy or uncreative, both of which don’t bode well for you whether it’s a business or personal social media (SM) profile. Like it or not, your cover image is just as important as your profile image and it depends on what type of vibe you’re after to determine the direction you should head. In fact, since cover images are even…
  • How Social Media Can Serve Your Business

    Drew Hendricks
    6 Apr 2014 | 5:10 pm
    Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. It gives the little guys a chance to compete with Fortune 500 companies, and customers the ability to find everyone in between. If your company is looking for a change, but has yet to hop on the social media bandwagon yet, here are some reasons why you should strap in for the long…
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    Brains on Fire

  • Stop Trying to Be Apple — and Just Be You

    Amy Taylor
    17 Apr 2014 | 6:47 am
    I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk was physical communities, so much of the advice was relevant to community building and brands. My takeaway: You can admire someone else’s success, but you can never replicate it by repeating the same tactics. Nor should you want to. Building a great brand is not a matter…
  • On Community and Healthy Brands.

    Robbin Phillips
    16 Apr 2014 | 6:00 am
    Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index measurements focus on relationships and community. Those five indexes are:   » Purpose: Liking what you do each day and being motivated to achieve your goals » Social: Having supportive relationships and love in your life » Financial:…
  • Friday Fotos | Edition 10

    Amy Taylor
    11 Apr 2014 | 8:05 am
    Good times at #Grok14 A Brains best-kept secret: the kid’s grilled cheese with fries at Rick’s is not only an acceptable adult meal – it will only set you back $4. “You can’t depend on your eyes when your imagination is out of focus.” – Mark Twain Follow Brains on Fire on Instagram @bofoagram   The post Friday Fotos | Edition 10 appeared first on Brains on Fire.
  • Message Matters: Shocking a Conversation to Life

    Amy Taylor
    10 Apr 2014 | 6:38 am
    “All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at all unless you know you can do it right. You must be very careful, or without knowing it you can change the world.” -Vera Nazarian As a writer, it will come as no surprise to anyone that I fully subscribe to the theory that words have the power to change the world. I also believe…
  • Giving “Neue” Life to Comic Sans

    Amy Taylor
    9 Apr 2014 | 1:00 am
    Remember the YouTube video “David After Dentist?” Today’s blog post is a serving of “IS THIS REAL LIFE?” with a side of Fontpocalypse, but it will also tug at the heartstrings of anyone who loves a good comeback story. We’ve all heard the saying, “When life hands you lemons, make lemonade” (or a gin and tonic, depending on who you’re talking to), but what to do when life hands you a font that has been cherished by kindergarten teachers — and ridiculed by everyone else — since it first came on the scene in 1994? Australian…
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    Shai Coggins

  • Celebrating 40th Birthday, 1920s-style

    Shai Coggins
    8 Apr 2014 | 5:18 am
    Me, in my 1920s Flapper Dress and Accessories. When it comes to celebrating my birthday, I have long since given up on the concept of holding parties and making any kind of big deal about it. That’s why my last proper birthday party was when I turned 18, twenty-two years ago. And, every year since then, I started setting lower expectations on my birthday due to a variety of reasons. If you’ve ever spent a birthday when literally no one greeted you on the day and/or you associate your birthday week with a lousy break-up and/or you have memories of physical assault/verbal abuse by…
  • Exploring The Art of Selfies For A Week

    Shai Coggins
    2 Apr 2014 | 1:11 am
    Selfies seem to get such a bad rep these days.The equation often seems to be: The more selfies you take = The more vain you are. Goodness knows how many blog posts and articles I’ve read that mock selfies and the people who take them. I’ve never really tried to defend the whole selfie movement, even though I’ve started taking selfies even before the word ‘selfie’ was officially a ‘thing’. Well, okay, not quite as far back as Colin Powell’s vintage selfie, but definitely long before Ellen De Generes’ celebrity-packed Twitter-breaking…
  • Making The Queen Elsa from Frozen Costume

    Shai Coggins
    23 Mar 2014 | 11:14 pm
    My very own Queen Elsa! When my six-year-old daughter decided she wanted to have a “Frozen” birthday party for her 7th birthday at the end of this month, I didn’t expect the challenges that come with that choice. She was so excited and so happy with the idea that I just had to be excited and happy for her too. Every day, she watched YouTube videos of the songs – from the official movie and the covers done by a number of people. Yes, even the parodies. My head is constantly ringing with the words from “Let It Go” and “Do You Want to Build a…
  • Project Life 2014: Cover + Weeks 1 – 5

    Shai Coggins
    18 Mar 2014 | 3:39 am
    As promised, I’m sharing the actual pages from my first ever Project Life album. Not that I think you’d be riveted with my pages. After all, they’re very basic. I’m just sharing to record my progress and perhaps, some of you might be interested in them. Project Life Cover When doing Project Life, creating a cover page for the album is usually the first step. Though, you might want to consider doing this last, if you’d rather put some highlights from the year in the page instead. For this year, I decided to do it first, just to help to set the mood. I used photos…
  • Getting Started With Project Life

    Shai Coggins
    14 Mar 2014 | 5:25 am
    Ever since I shared here that I’m finally taking on Project Life, I’ve been wanting to blog about the project. But, I’ve been so behind on it, I just didn’t feel like I could. However, I’ve finally finished all of January and got to Week 5. Yes! At last! I still have a few weeks to catch-up with, but I’m trying to figure out the best way to do that without getting too overwhelmed. I’ll tell you more once I’ve got a system going. But, let’s not hold our breath, shall we? Anyway, since some people have been asking me about how I do Project…
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    Social media marketing

  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://biizsearch.com6)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://global-free-classified-ads.com7) …
  • Pinterest For Business

    7 Aug 2013 | 12:44 pm
    Pinterest is not a new topic every one know that how it use and help us for our business.In this post I can tell you what is Pinterest - Pinterest is the collection of thinks, item, product and web links that we likes. Pinterest help us to buy and sell new product easily. We can check out every thing else that we wants in pinterest.  How we use Pinterest for BusinessWe can use pinterest for our business. We can get million of people form pinterest. Then question is how.I can tell you that how we get traffic from pinterest and promoter our business. Firstly  create your business…
  • How to use delicious

    2 Aug 2013 | 3:03 pm
    Promote yourself and your website with help of delicious. But mainly we are not know that how to use delicious. basically its a social media website; just like Pinterest. Like we send friend request and accepts request of peoples and post links and photos more general things.Today In this article I can tell you that how you can create Delicious account and how we use this.First up go to and click on create account and fill up the full from carefully. If you have facebook or Twitter account then you can sign in with these help. But if haven't then click on…
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    Ignite Social Media

  • Reversing The Search Engine | Social You Should Know

    John Andrews
    12 Apr 2014 | 4:25 am
    In the midst of a land rush to automation and big data, Jelly, a relatively new service from Twitter co-founder Biz Stone, is refreshingly driven by people. Bringing the social back to social media, Jelly effectively turns us all into an organic search engine. Reversing the Search Engine - Pass the Jelly Let’s face it: Google is awesome, but sometimes it just misses the mark in being helpful or intuitive. This is because humans, especially large groups of humans, are really much better at answering questions like, “what’s the best Vietnamese food in Raleigh?” than search engines are.
  • Can Crowdfunding Help People Own Their Neighborhoods?

    Craig Carter
    11 Apr 2014 | 8:43 am
    In the past half-decade or so, crowdfunding has become a popular way of socially raising funds for just about everything – from small arts and crafts projects to big-budget movies. While I was at SXSW, I learned about a crowdfunding company called Fundrise. As opposed to sites like Kickstarter and Indiegogo, Fundrise is based on crowdfunding real estate ventures and allows investors to own a piece of the businesses they support. The following is an interview with co-founder Ben Miller. Where did the idea for Fundrise come from? My brother and I were talking to institutional investors about…
  • Checklist to Ensure Contest Hashtags Follow FTC Guidelines

    Thea Neal
    7 Apr 2014 | 1:05 pm
    Even your hashtags must include evidence of a contest entry, according to the FTC. Luckily, compliance is easier than it sounds. The FTC made Cole Haan an example, when the brand ran a Pinterest sweepstakes that asked users to create a board with photos tagged "#wanderingsole" to enter for a $1,000 shopping spree. For social marketers, this looks like just another unbranded hashtag to count entries and find a winner, but the FTC had a different view. The FTC says the Pinterest promotion violated Section 5 of the Federal Trade Commission Act, which basically deems the hashtag "deceptive." The…
  • What You Need to Know About the New Twitter Photo Features

    Cassandra Clark
    1 Apr 2014 | 11:55 am
    With rumors that Twitter is getting rid of hashtags and @replies, the micro-blogging platform has been making the rounds in the news lately. However, it’s the recent announcement that Twitter photos “just got more social” that has our team at Ignite Social Media thinking of ways that we can use these changes to our clients’ advantage. Here's an overview of the changes and how can community managers incorporate them into social content. Tag People in Twitter Photos Much like Facebook, Twitter users can now tag people in photos. You can tag up to 10 people in a photo – as long as…
  • Facebook Redesigns Brand Pages and Instagram Gains Momentum | Social You Should Know

    Erin Ledbetter
    29 Mar 2014 | 4:11 am
    Hot Topic: Facebook buys Oculus VR, a Virtual Reality Gaming Company In its latest acquisition play, Facebook bought Oculus VR for a cool $2B. Initially funded through Kickstarter, some of its early supporters aren’t happy with the deal, but the high price tag suggests that Facebook sees huge opportunity. So far, Facebook has been mum on its plans to use Oculus beyond this vague statement from Zuck: "Oculus has the potential to be the most social platform ever," he said. "Imagine sharing not just moments with your friends online, but entire experiences and adventures." What is clear is that…
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    Marketing Roadmaps

  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

    Susan Getgood
    23 Feb 2014 | 3:10 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service and acceptable use policies of the social platforms commonly used in sponsored programs. The good news is: I love it so you don’t have to Recently (1/31/2014),  Pinterest changed its Acceptable Use Policy (AUP) to explicitly…
  • Shining a Light on the Native Advertising Debate

    Susan Getgood
    20 Jan 2014 | 2:46 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In December, the FTC held a workshop on Native Advertising,  the practice of embedding/including advertising messages in editorial spaces. Prompted by concerns that publishers are not disclosing sufficient information to consumers, the workshop was mostly focused on native advertising on publishers’ sites and portals. Although there are some implications for sponsored…
  • Old Spice: Bring back the man on the horse!

    Susan Getgood
    7 Jan 2014 | 1:46 pm
    Boys, use Old Spice, you’ll get laid, and your mom will turn into a crazy stalker who doesn’t brush her hair. Old Spice has rung in the New Year with a new ad campaign for its teen-skewed products, and I hate it. And not just because I don’t think the joke is funny. I understand the premise. The “joke” is based on the stereotype that no mother wants her son to grow up, therefore she is bereft when her teen son develops a social life. Like most stereotypes, it has its basis in reality. Not mine, mind you, but I can believe that some women do have separation…
  • Matching the social platform to the marketing objective

    Susan Getgood
    31 Dec 2013 | 1:36 pm
    Matching the social platform used in a marketing campaign to the marketing objective of the campaign is the first step  of successful strategy. Yet, all too often, early adopters rush to the shiny new object, regardless of whether it is the right choice for the specific need. And on the extreme opposite of the spectrum, risk averse marketers wait. And wait. Until all the proof is in, and any opportunity for first (or even second) mover advantage is lost. We want to aim for the middle ground – to be in the right place for our audience with the right message at the right time.
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    The Social Customer Manifesto

  • How to enable two factor authentication on 50 top websites including Facebook, Twitter and others

    Christopher Carfi
    14 Apr 2014 | 9:04 am
    Two factor authentication (also called 2FA) is the term for a second form of authentication that is required before a web service allows you to log in. Typically, 2FA is enabled by sending a text message with a one-time code to your mobile phone, which you then need to enter in addition to your password. (This is often referred to as needing to have “something you know” such as your password, and pairing it with “something you have” such as your phone.) Decided to do a little research on a number of common web services, in the wake of the Heartbleed bug from this week.
  • How to move a WordPress blog from WPEngine to GoDaddy

    Christopher Carfi
    8 Apr 2014 | 12:32 pm
    Disclosure: As of the time of this writing, I am currently consulting to GoDaddy, and this is my personal opinion. After watching the Google Hangout with the GoDaddy Managed WordPress team, I wanted to check out the process from start to finish for myself. Here’s what I did, step by step, to move this blog from WPEngine to GoDaddy. I backed up my WPEngine installation (they have a tool to download a .zip file of everything on the site, which worked fine). And here we go… 1) Sign up for GoDaddy Managed WordPress (or add it to your existing account) This was easy. Go to…
  • What is bitcoin? And why should I care?

    Christopher Carfi
    31 Jan 2014 | 8:41 am
    Have you been hearing a lot about Bitcoin, but still not entirely sure what it is? This easy-to-read ebook answers the following questions: What is Bitcoin? Why should I care about Bitcoin? How do bitcoins get exchanged? Are bitcoins money? Why should a business accept bitcoin? Why should I personally use bitcoins? What are the risks? You can download the ebook at
  • For Bitcoin to hit the mainstream, it needs to address its gender issue

    Christopher Carfi
    19 Dec 2013 | 1:14 pm
    image: freshphoto Bitcoin has a woman problem that, unless solved, will keep it from hitting the mainstream as a medium of exchange, at least in the US. The following conversation is primarily aimed at the particular challenge Bitcoin faces in getting to mainstream adoption, and is not focused on the speculative rises and falls that have dominated the news cycles for the past few weeks in particular. Right now (Dec 2013), the overwhelming majority of activity in the Bitcoin space is dominated by males. In doing a review of the market for consumer activity, and then comparing it to the market…
  • Andreessen Horowitz invests $25 million in Coinbase

    Christopher Carfi
    12 Dec 2013 | 11:29 am
    Things just got very interesting in the bitcoin space. Andreessen Horowitz, never a firm to shy away from large bets, just invested $25MM into Coinbase. It looks like other current investors including Union Square Ventures and Ribbit Capital were also a part of the Series B raise. The story from AllThingsD: “If you’re a bitcoin doubter, you might want to turn away. The doors to venture funding in bitcoin startups are about to swing wide open. Andreessen Horowitz has led a $25 million Series B investment in San Francisco-based Coinbase, the companies are announcing today, in what may…
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    @KokaSexton | Social Selling Expert | Social Marketing

  • #OriginalContent with @GetScripted and @DanaBrunetti

    Koka Sexton
    23 Mar 2014 | 4:26 pm
    Every now and then I actually get out of the office and attend an event for fun rather than work. It’s usually work related in some way but I don’t actually have a ‘job’ to do. Last week I had the opportunity to attend an event held by Scripted, a content creation, writing service company in San Francisco. The event had a special fireside chat session with Producer Dana Brunetti. Well known for his work on Captain Phillips, The social Network and his recent work on the Netflix original series House of Cards. Here are some of the highlights of the event.   View the…
  • MyFirstTweet – A Very Telling Story

    Koka Sexton
    21 Mar 2014 | 9:07 am
    Happy 8th birthday Twitter! I remember you when you were so little, still trying to find your place in the sea of social media and look at you now. It’s been wonderful to watch a once simple SMS communication app turn into a behemoth of the landscape. I am a huge fan and advocate. Today for their birthday Twitter launched their #FirstTweet site so members could discover their first Tweet. Of course I couldn’t resist and what I saw put a big smile on my face. Just got twitter working. This could be dangerous. — Koka Sexton (@kokasexton) June 30, 2007   June 30th 2007 at…
  • 25 Social Selling Posts You Should Read

    Koka Sexton
    11 Mar 2014 | 7:34 am
    1. How to Be Found on LinkedIn Whether you’re mastering social selling, making yourself easier for future employers and clients to find, or recruiting top talent, it pays to be a LinkedIn power user. But do you know how to be found on LinkedIn? The trick is in understanding how LinkedIn works and how you can take full advantage of the search algorithm. 2. Want to Turbocharge Sales in 2104? Use LinkedIn Properly I find it instructive that several sales people I know that use LinkedIn really well happen to sell two to three…
  • Ellen DeGeneres Selfie Breaks Twitter Record for Most ReTweets

    Koka Sexton
    2 Mar 2014 | 8:44 pm
    History was made tonight at the Oscars in the form of a selfie by Ellen DeGeneres. In just a matter of minutes this one picture was taking off and within 30 minutes it closing in on the record originally held by Barack Obama. Then it happened, and it’s still happening with over 1.2M Retweets (at the time of this post) I’m sure there will be many posts coming out in the next few days analyzing the social engagement of the event and this specific tweet. I think that the Oscars just set the bar for every awards show to meet. If only Bradley’s arm was longer. Best photo ever.
  • #LinkedIn GSK2014 was a Blast

    Koka Sexton
    5 Feb 2014 | 6:29 am
    Life at LinkedIn, it’s a lot of hard work with sprinkles of amazing experiances. That’s what Global Sales Kickoff was, an amazing experiance. Last week thousands of sales people from around the world decended on San Francisco to attend an event like no other I have ever been part of. Part training, part reunion and part Oscars award show but ALL LinkedIn. I had a great time, actually it was beyond great. I had the opportunity to meet so many people from offices around the world that I had only talked with on calls or email. What I walked away with will stay with me forever. The…
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    Digital Trends

  • Glass: Google sends out dummy specs in try-before-you-buy program

    Trevor Mogg
    18 Apr 2014 | 3:45 am
    It might not be normal practice for a company to send dummy products to potential customers prior to their release, but then Google, which has started sending dummy Glass units to interested individuals, is not your usual company. The post Glass: Google sends out dummy specs in try-before-you-buy program appeared first on Digital Trends.
  • The Johammer J1 is no slug — or is it?

    Bill Roberson
    18 Apr 2014 | 3:15 am
    Made in Austria by a company that's apparently putting something in its employees' water, the Johammer J1 is just the type of craziness I hope we see more of as we go down the road toward a future filled with innovative, electrically-driven vehicles.The post The Johammer J1 is no slug — or is it? appeared first on Digital Trends.
  • Smartphone thefts in US doubled in 2013, owners ‘needlessly imperiling’ their data

    Trevor Mogg
    18 Apr 2014 | 2:45 am
    A survey published by Consumer Reports this week shows that not only was there a significant rise in smartphone theft in the US in 2013, but that handset owners continue to be laid back about taking even basic security measures to protect their data. The post Smartphone thefts in US doubled in 2013, owners ‘needlessly imperiling’ their data appeared first on Digital Trends.
  • Verizon launches the LG Lucid 3, a 4G LTE smartphone which won’t cost you anything

    Andy Boxall
    18 Apr 2014 | 2:23 am
    Verizon has introduced the LG Lucid 3, it's latest mid-range Android smartphone which will connect to its 4G LTE network. Best of all, if you don't mind signing up for two years, the Lucid 3 can be yours for free.The post Verizon launches the LG Lucid 3, a 4G LTE smartphone which won’t cost you anything appeared first on Digital Trends.
  • Pandora sued by US music labels over royalties for pre-1972 tracks

    Trevor Mogg
    18 Apr 2014 | 2:15 am
    Five music labels are suing Pandora, accusing it of failing to pay royalties on music used by its service that was recorded before 1972. The labels describe it as "massive commercial exploitation" while Pandora says it's "confident" in its legal position. The post Pandora sued by US music labels over royalties for pre-1972 tracks appeared first on Digital Trends.
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    Social Media Coach

  • Crowdfunding works for nonprofits who “get it”

    21 Mar 2014 | 1:29 pm
    Pretty much everybody understands the concept of crowdfunding, a bunch of people get together around a great idea, share it with the world and they get rich right? Yeah, not exactly. You’ve got to have a solid plan and hopefully either a large social network or access to people who have large and engaged networks to help you. Crowdfunding is definitely easier if you’re already in a social business mindset. According to this infographic from CraigConnects, the difference between one individual raising money on a crowdfunding site and that of an organized campaign is significant.
  • Content Marketing and Social Business

    16 Mar 2014 | 3:23 pm
    Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends It depends on what your goals are and how you plan to measure your success. It depends on whether  you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. It depends on if you have a clear picture of who you want to reach and why. It depends on if you can clearly show your value proposition through the content you create. It depends on if you are in this for the…
  • Linkedin Launches Blogs for Members

    19 Feb 2014 | 1:04 pm
    In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “LinkedIn Influencer” program. The likes of Gretchen Rubin, Richard Branson, Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform. Many of these people have well over 100,000 followers on LinkedIn and it’s growing quickly. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and…
  • Social Media is Not a Direct Sales Channel

    12 Feb 2014 | 2:06 pm
    Let’s think for a moment about how great–really great–sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first? No, they never do that. Why not? Well, first because it’s just rude and second because it’s stupid.  Any good sales person gets to know their market first and how their product solves their pain points. They spend…
  • This Is Social, Watch Your Mouth

    23 Dec 2013 | 12:52 pm
    No, this isn’t another diatribe against Justine Sacco, I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times Square with your Mom in the audience, just don’t say it, unless you want a call from Mom. A little social media etiquette is in order. What happened to Justine Sacco could easily happen to you. She had barely 200 followers on…
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  • DataPoint: Spotify’s Facebook App Showing Strong Growth

    Mona Zhang
    17 Apr 2014 | 2:25 pm
    Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week. Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later.
  • Cast Your Vote for the 18th Annual Webby Awards

    Kimberlee Morrison
    17 Apr 2014 | 12:45 pm
    The 18th annual Webby Awards honoring excellence on the Internet is just around the corner. The nominees are in and there’s just a week left to cast your vote for the best of the Web. “This year’s Nominees really start to show the promise of a connected society where our social interactions help shape and enable so much of our daily life,” David-Michel Davies, executive director of The Webby Awards, said in a statement. “We are excited to share these outstanding works with the world and see which ones the public will choose as Webby Winners.” Website nominees…
  • Tips for Building an Audience on YouTube

    Mona Zhang
    17 Apr 2014 | 12:18 pm
    Need to boost your YouTube audience numbers? In the latest Mediabistro feature, experts and content creators share their tips on how to foster a successful YouTube channel by leveraging the tools you have, including social media, analytics and your own authentic content. “Successful channels not only reach underserved audiences, they break down traditional barriers between the creator and the viewer,” said Valerie Streit, senior strategist for YouTube audience development at Google. Streit offers up other useful advice on beefing up your audience, the best ways to promote your…
  • Why You Should Stop Measuring Reach on Facebook

    Kimberlee Morrison
    17 Apr 2014 | 11:45 am
    It can be difficult to reach consumers on Facebook because of the frequent changes to the network’s algorithm. According to Buffer content crafter Kevan Lee, one key to improving reach may be to ignore the “reach” stat altogether. Lee points to data from Social@Ogilvy, which indicate that without promotion, as little as two percent of fans on Facebook will see your post. However, Lee has identified why Facebook makes the changes it does. “The sheer volume of users, brands and content on Facebook makes it such that the news feed could become a vastly overcrowded place without…
  • Connecting With the Hispanic Market

    Christie Barakat
    17 Apr 2014 | 10:45 am
    According to part two of Datamark’s white paper series “Connecting With the Hispanic Market,” which addresses multichannel customer contact, U.S. Hispanic consumers make up a $1.2 trillion market, a number that is expected to grow to $1.5 trillion by 2015. Hispanic households with $50,000 or more in income control $4 out of every $10 spend dollars in the U.S. Hispanic consumer market, and successful companies should ensure that customer-service agents have the “language and technology skills to build valuable long-term trust and loyalty among Hispanic consumers.”…
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    Techipedia | Tamar Weinberg

  • How Social Media Has Become a Tool For Clinical Research

    Guest Author
    7 Apr 2014 | 11:07 am
    The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics Drive more pre-qualified patient referrals Reduce overall costs A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. These e-patients represent a still largely untapped population of potential participants. Further surveys have…
  • A Mobile Marketing Strategy That Helps First, Sells Second

    Guest Author
    11 Jul 2013 | 6:00 am
    This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?” The key question moving forward is “how valuable are your apps?” Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies…
  • The Ultimate Guide to Search Retargeting, Part 2

    Guest Author
    25 Apr 2013 | 5:22 am
    This is a guest post by Ben Plomion.  In Part 1 of our Ultimate Guide to Search Retargeting, we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting. In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. Level 1:…

    Tamar Weinberg
    8 Apr 2013 | 7:40 am
    Originally posted on Real Time Email. Stop your online marketing right now. Tell me the truth: have you signed up to SEO, PPC, or social media services in the last few years, paid a couple of grand per month for visibility, and found that you were seeing slow uptake but no ROI? You and maybe one hundred thousand other small businesses. Yes, you, small business owner. The problem with marketing today versus marketing in 2006 is volume. There’s volume everywhere. There are more websites today than there were 7 years ago. There are more SEO savvy folks, so you’re vying for eyes you…
  • The Ultimate Guide to Targeting Search Profiles on Facebook

    Guest Author
    12 Feb 2013 | 5:23 am
    This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising.  Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook. But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched…
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    Quick Online Tips

  • Download Google Camera App to Defocus Background

    P. Chandra
    17 Apr 2014 | 7:35 am
    Want to blur and defocus background in photos? Download Google Camera app, a new standalone Android app that enhances the power of your Android smartphone. This smart background blur photo technique is a craze and it seems everyone wants to use it. Google Camera just made it possible for everyone. Lens Blur and Defocus Background Lets ... Read more Read full original article at Download Google Camera App to Defocus Background©2014 QuickOnlineTips. All Rights Reserved.
  • Buy Cheaper Microsoft Office 365 Personal at $7/mo

    P. Chandra
    15 Apr 2014 | 11:00 am
    Microsoft has launched a much cheaper version called Microsoft Office 365 Personal Edition that costs just $6.99/month on subscription and $69.99 for a year. After launching the much hyped free Office for iPad, users realized it only allowed read access to these files, and they needed to buy an Office 365 subscription to edit or create Office ... Read more Read full original article at Buy Cheaper Microsoft Office 365 Personal at $7/mo©2014 QuickOnlineTips. All Rights Reserved.
  • The Best Time to Buy Google Glass is NOW!

    P. Chandra
    15 Apr 2014 | 7:51 am
    You can buy Google Glass right now, available for $1500 for immediate purchase through the Google Glass Explorer program. It is a limited time offer and is expected to be over before you even realize it. Forget the Google Glass invites, this is the time to buy your own Google Glasses. Buy Google Glass Today ... Read more Read full original article at The Best Time to Buy Google Glass is NOW!©2014 QuickOnlineTips. All Rights Reserved.
  • Google Stops Adsense Cheque Payments in India

    P. Chandra
    4 Apr 2014 | 6:22 am
    Google has stopped issuing Adsense check payments in India to Adsense publishers. This is part of the ongoing conversion of accounts to new Adsense payment options, but unfortunately it takes away the easier Adsense cheques which we all used to find in the mailbox every  month, and more recently delivered by local city courier. While ... Read more Read full original article at Google Stops Adsense Cheque Payments in India©2014 QuickOnlineTips. All Rights Reserved.
  • How to Add Reload Buttons, Refresh Page Links

    P. Chandra
    3 Apr 2014 | 5:52 am
    Sometimes you  want to add a refresh page or reload page link to your web page. This might be for purposes when you are live blogging, posting newsy contents in real time or engaging in a quick discussion on quick blogging themes. Javascript Refresh Link The easiest way would seem to link to the permalink ... Read more Read full original article at How to Add Reload Buttons, Refresh Page Links©2014 QuickOnlineTips. All Rights Reserved.
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    that canadian girl

  • The Jade Sweater: An Adventure in Spinning and Knitting My First Top

    9 Apr 2014 | 10:30 am
    As they say. when it rains, it pours! No blog posts in 9 months, and now two in one day? The woman’s gone mad! On Monday, my new spinning wheel arrived; an Ashford Joy 2. It’s a dinky little thing, intended to be very portable. It even comes with its own backpack to be carried around. She joins her sister, Maya, an Ashford Traveller into my very small herd of spinning wheels. I’ve already spun a lovely braid of Texel wool from Hilltop Cloud, from this… into this lovely woolen-spun two-ply yarn. I bought my spinning wheel from Wingham Wool Work in South Yorkshire…
  • Rainbow Dyeing Experiment: The Long-Awaited Tutorial

    9 Apr 2014 | 7:47 am
    Before I begin with my tutorial, I’ve been meaning to post this since last year, but back when I first spent a few hours putting the post together, the dog ate my homework Squarespace ate my blog post. Disheartened as I was, I never got around to re-writing it. Thankfully, I’ve now switched back to WordPress, which is far smarter than I am and saves my drafts as I work on them! This is a fun rainbow dyeing tutorial for those who like experimenting with colours and creating their own colours with yarn or fibre to be spun, knitted, crocheted, woven to your heart’s…
  • Getting Ready for Tour de Fleece 2013

    14 Jun 2013 | 7:51 am
    While you might associate knitting and fleecy activities to the depth of winters, to me, it’s a year-round activity. Every year, Ravelry members organise an event that follows in the footsteps of the Tour de France. Rather than making a bicycle’s wheels spin, we make our spinning wheels spin. (And to date, the Tour de France haven’t come by to tell us we’re denigrating the sport.) It’ll begin in two weeks, on 29th June, and end on 20th July. How many miles do you think I can spin during that time? It’ll be my first year taking part and I’ve also been…
  • Handspun Yarn: How I started and some recent creations

    14 Apr 2013 | 7:44 am
    In the rare stolen moments of freedom I’ve had these past few months, I’ve found great enjoyment in yarn spinning; taking fluffy stuff and turning it into usable, knittable yarn. Over the past 9 months, I discovered the art of spinning. In July, I ordered a spindle kit from Hilltop Cloud on Etsy. It looked something like this, but with fibre in blue & white combinations. In fact, I highly recommend this kit if you’re just curious about spinning but don’t want to spend a lot to get started. The spindle is accompanied by three different fibre preparations to give you…
  • Hooked on Granny Squares: Baby Blanket

    4 Mar 2013 | 5:13 am
    In October, I attended a workshop on “Granny Squares and Beyond”, a crochet workshop by Joanne Scrace of Not So Granny at the Sheep Shop in Cambridge. It’s always lovely popping by the Sheep Shop, where the owner Sarah always has a smile and some great new squishy, lovely yarns. In the back of my mind, I had a slight concern that signing up for a beyond-the-basics course without having ever tried crochet was a bad idea, so I spent Wednesday night fiddling and teaching myself double crochet and treble crochet. Turns out, it’s fairly easy to learn, and I wasn’t the…
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    new media wise

  • The Popularity of the Social Media and How It Is Connected With the Internet

    2 Apr 2014 | 2:01 am
    The popularity of the social media these days cannot be ignored, that even the business people are taking note of this. This is because people are converging on the social media sites, making live interactions with people, their friends, relatives, or just anybody they know. Business people believe that many of their clients, present and future, can also be on the social media sites, thus their interest for this. Because the social media sites use the internet as platform, interactivity can be global. Inter-connections from other parts of the world can be made by people, making this also…
  • The Internet and How It Is Related to Social Media

    27 Mar 2014 | 1:26 am
    There are several popular social media sites nowadays and these are the websites with hundreds of millions of active users and even with billions with some of these. These are the internet websites where people can do live and real time interactions with other people globally, share pictures and ideas, or making interactive discussions, with friends, family, or anybody within their circle. Facebook, obviously the most popular social media site, has over a billion active users, and this number was registered in 2012 yet and still increasing. YouTube reached over a billion users in 2013, as…
  • The Impact of Internet and Social Media

    19 Mar 2014 | 7:19 pm
    Social media is the platform where people share their ideas, make comments about certain things, or just make social interactions with people, their friends and family, and practically all people they are in contact with. This cannot be done without the internet though, thus social media are the internet sites where these people make these interactions and connections with various people. Personal conversations and other interaction types are made through this platform, and there are many types of these interactions done. This can be through the social media sites, forums, and even the blog…
  • What Internet And Social Media Have Given To The World

    13 Mar 2014 | 7:51 pm
    This magic called internet has given us a lot of things that has benefited the whole world through the years. Since the dawn of the internet and how it was widely used by everyone around the world, it has connected everyone and now it is like we can’t live without it. Well for the old generation they can live without it but for the generation who got caught with the wave of this great popular tool, it is like something that they should always be hooked on. Now it has also produced another rather addictive item that all of us are hooked in too which is social media. Internet and social media…
  • Internet and Social Media Sites for Your Business

    31 Oct 2012 | 9:12 pm
    A business will exist if it has many customers. Without a good number of customers, any kind of business will surely become unsuccessful. In this fast-changing society, many types of businesses are being introduced to the public. Business owners and entrepreneurs are required to adopt as well as formulate effective strategies in order to maintain their existence in this tough world of business. Internet through social media sites could be one of the best examples. Try to make use of the different provided benefits of different social media sites such as Facebook and Twitter.  When a person…
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    Web Strategy by Jeremiah

  • How I’m experimenting with Life-as-a-Service

    17 Apr 2014 | 5:32 pm
    Is life-as-a-service efficient or lazy? I say yes. Life delivered, or rented, on-demand. What does “life as a service” mean? It means one’s lifestyle needs are sent to you on-demand, or as a subscription, rather than me having to purchase or owning them through traditional commerce models. To best understand the collaborative economy market, I’m trying to live it within my personal life as well as my business life. This means that I can rent or borrow goods –rather than own them.  It also means the things that I want can be delivered to me without me visiting traditional…
  • A Taxonomy Of The Collaborative Economy –And What Brands Are Doing About It.

    14 Apr 2014 | 1:21 pm
    Confused about how crowdfunding, maker movement and sharing fit into the larger Collaborative Economy? This diagram brings all of these trends together into one so you can see how the crowd is getting what they need from each other – rather than buying from traditional corporations. Find out why more than 40,000 people have viewed the full report “Sharing is the new buying” for the complete study. Above Graphic: This image distills this large movement of over 9000 startups into a single diagram by five families, eleven classes, and a sample of district startups. Working closely…
  • Collaborative Economy Adoption is Going to Double

    8 Apr 2014 | 11:59 am
    Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models. Above Graphic: Dark colored bars indicate adoption in last 12 months, light colored bars indicate adoption in next 12 months; this nascent market is quickly growing. Read the full report which surveyed over 90,000 people: Sharing is the New Buying This post is a section of a March 2013 report on the collaborative economy, in which I partnered with Vision…
  • The White House Embraces the Maker Movement

    6 Apr 2014 | 4:46 pm
    Large companies seek signals from market leaders on future trends –so they can align their plans in the right direction. One clear signal that rings loud and clear is the United States White House’s commitment to innovation in the Maker Movement. The Maker Movement, which we consider part of the larger Collaborative Economy, empowers people to build their own goods in their community and offering it to others in a global marketplace. They use simple wood working tools, create new types of food, or tap advanced technologies like 3D printing. Crowd Companies was honored to host the…
  • Graphic: A Timeline of Corporations in the Collaborative Economy

    4 Apr 2014 | 10:19 am
    Crowds are on the rise, backed by powerful technology. The collaborative economy is a powerful movement. People are sharing goods, services, space, and money with each other. Also, they are crowd funding and making their own products outside of traditional factories. They are using powerful technologies, including social networks, mobile devices, the internet of things and mobile payment systems. In all cases, they’re getting what they need from each other, rather than from inefficient corporations. This peer-to-peer commerce economy is enabling the crowd to become like a company,…
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    Future Visions

  • Facebook needs a Matt Cutts

    Jonathan Burg
    1 Apr 2014 | 5:34 am
    Facebook needs a Matt Cutts.  Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry dialog, posts to YouTube, does panels, podcasts and conferences. He provides more than just the rules of the road, he embodies and communicates the principles by which Google Search operates. It is extremely rare to find an SEO professional complaining about being burned by Matt's advice, because his core principles rarely change. And when there are major…
  • When the world doesn't think they need your product, create it

    Jonathan Burg
    18 Feb 2014 | 8:02 am
    Last week I ran into an old friend. He asked me what I was up to, and I told him about this new doohikey I'm working on. He asked, Does the world really need another doohickey?  Honestly, no. The world does not need yet another doohickey. But that's why I'm working so damn hard on it. Few people recognize, anticipates or expect disruptive innovations. If anyone knew what the next disruptive innovation would be and how it would work, then they would be building it.Great innovators work tirelessly to build things the world don't expect to see. Few people thought that the world needed a better…
  • The magic of waiting

    Jonathan Burg
    20 Jan 2014 | 7:07 am
    There's something magical about waiting. A great pause makes a punchline twice as funny and a 1/2 note rest makes an epic song that much more powerful. Personally, I was never one to appreciate the pauses in my life. I never enjoyed waiting. Until this week. At the end of this week, my amazing wife Rina is expecting our third. For the past nine months we have been watching and waiting. We had the usual scares and concerns, all of which naturally turned out to be nothing to worry about. And now, we're just waiting. I hate the waiting. I hate the uncertainty. It's emotionally and physically…
  • Where have all the social media guys gone?

    Jonathan Burg
    6 Jan 2014 | 12:26 am
    7 years later, the hypothesis we posited has finally been accepted as truth. Social media is a tool for marketers and businesses. It is a channel that overlaps and connects with most other business and communications channels. The mainstream businesses that "own" the mainstream channels have learned how to deliver the social solutions the market demands. The overwrought hype has predictably turned out to be nothing but hype. With the rise of commoditized social services and common social platforms, the pace of innovation has slowed. Social marketing start-ups have either merged, failed or…
  • Does Deutsche Telekom Have A Right Rock His Pink Tutu

    Jonathan Burg
    11 Dec 2013 | 7:24 am
    So there is this amazing guy, a real hero. His wife got cancer, and he sent her pictures of himself in a pink tutu to make her laugh. The video at the bottom of this post is truly inspiring. And you're hit with a surprise. The video ends with a curious plug for Deutsche Telekom (DT).  Yes, DT tricked me and thousands of other people into watching a 162 second commercial. But I didn't know it was DT until the end. And frankly, I don't understand what role they played in the story. Did they sponsor his journey? Did they pay for her treatment? Is he a member of DT management? What did they…
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    Confessions of an eBiz Junkie

  • Pro tip #22 – You Don’t Need a Social Media Strategy

    Len Devanna
    21 Mar 2014 | 9:12 am
    I’m often asked how a company should measure success from their social media efforts. More often than not, the folks asking the question are thinking about things like numbers of followers, share of voice and overall brand sentiment. While these are interesting metrics on a micro scale, they’re not necessarily meaningful through a macro lens. To help frame the discussion, I suggest they envision their CEO asking for an update on social media impact. Leading with “We have x-thousand followers on (insert your platform) and x% share of voice” isn’t likely to get you that big promotion…
  • Gold Stars and Workforce Transformation

    Len Devanna
    13 Sep 2013 | 11:00 am
    The year was 1976. An aspiring eBiz Junkie apparently did something right in a school assignment (likely coloring within the lines or something equally as challenging). When my masterpiece was handed back to me by the teacher, something was different... There, at the top, like a shining beacon of light, was a gold star. Clearly, I'd crushed this assignment. I ran home, anxious to show my parents the reward I'd received for my obviously amazing talents. As my creation hung proudly on the refrigerator for all the world to see, I had but one motivation - Getting back to school tomorrow to…
  • Revisiting Your Customer Experience

    Len Devanna
    28 Aug 2013 | 10:38 am
    A brief summary of a recent experience to help paint the importance of taking an outside-in look at your customer experience.I received a note from my cable provider that my cable modem was due for a replacement. By following a few simple steps, I would receive a new one within a few days and my Internet speeds would increase exponentially. #Love.Some weeks later, said hardware shows up. I really appreciated the quick start instructions that came with it. Big pictures, two very simple steps, all is good in the world. Even I can do this... Why wouldn't I start the process at 9PM??  The steps…
  • The Organizationally Agnostic Digital Strategy

    Len Devanna
    14 Jan 2013 | 2:09 pm
    Moving from the brand side to a consulting role has really helped shape my perspective on how companies develop, align and execute their digital strategies.As a Marketer, I would focus much of my energy on leveraging digital to generate buzz and drive awareness. Meanwhile, the folks down the hall in Services had their own digital agenda, and were busy building out online artifacts designed to help customers solve problems quickly. Of course, we weren't alone. The Sales folks were investing in digital to meet their objectives, as was Channels, and so on.  Like good soldiers, we would all…
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    Robin Good's Latest News

  • The New Journalist Is An Information Startup

    Robin Good
    14 Apr 2014 | 5:00 pm
    At the crossroad of journalism and entrepreneurship sits a new emerging profession, made up in good part by the skills of the classic journalist, in part by those of the researcher, of the librarian and of the new emerging content curator mixed in with those of the capable independent digital entrepreneur. Photo credit: Digital world by Shutterstock The information-entrepreneur is someone interested in creating ethical and highly reputable commercial services, tools and organizations that can augment, satisfy and fulfill humans deep or specialty interests within a specific information area.
  • Bootstrapping Startups: The Good Guide

    Robin Good
    7 Apr 2014 | 5:00 pm
    In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from "venture capital" to "angel investors". Photo credit: Man climbing by Shutterstock There's a whole universe of organizations, companies, services, magazines and events (US, Europe) devoted specifically to helping entrepreneurs prepare, plan and pitch their ideas in order to get some capital funding to realize it. The goal all of these startuppers, investors and third-parties…
  • The Ultimate Guide To Editorial Content Types and Formats

    Robin Good
    1 Apr 2014 | 5:00 pm
    I am often surprised when hear from web publishers, journalists and small web entrepreneurs about their frustration with finding ways to create valuable content that it is not just another article or blog post. Photo credit: Robin Good - Original full size table Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized. This is why I have decided to create this…
  • Relationship Building: Facebook As A Social Bar

    Robin Good
    24 Mar 2014 | 5:00 pm
    What's the best strategy to adopt to market on social media? I have been asked this question a million times, but my basic answer has not changed over time: listen, help and be your potential client best friend. Photo credit: Crowded bar by Shutterstock Social media have been designed and created to break down the communication barriers, the rigidity imposed by traditional media, and the excessive formality and ego-centric approach that most brands have kept using in their gradual passage from mass media to digital. But the heritage, habit and convictions developed and reinforced over decades…
  • Content Curation Is Not Content Marketing

    Robin Good
    17 Mar 2014 | 5:00 pm
    Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. Photo credit: Red female shoes by Shutterstock But, just like the fact that you can't really build a world athlete by starting with the food complements, amino-acids, special shoes or the sunglasses, you can't build world-class content, become the go-to-person or organization in a specific niche, or be recognized as a little authority in your field if you have forgotten what…
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    Zac Johnson

  • How to Prioritize Tasks and Maximize Productivity

    Zac Johnson
    15 Apr 2014 | 1:28 pm
    This post is sponsored by Visa Business and all content is the opinion of the writer. Being the founder, CEO and boss of your company is quite awesome. I first started making money online when I was 14 and I’ve had the pleasure of never having to work a real “9-5″ job. It takes a certain type of person to run their own business and have the total package to keep themselves motivated, the passion to succeed and the drive to dedicate their life to their own business. As one of these individuals, I will also say that while it’s the best job in the world, it can also be…
  • Make Money with Cashed Out Media Network

    Zac Johnson
    10 Apr 2014 | 2:57 pm
    There once was a time when affiliate networks were all over the place and a new one was popping up each day of the week. While expansion within an industry is great, the concept of a new flood of ad networks from newbies and little funded companies can only mean disaster — which eventually led to the demise of these smaller, one-man and lesser known networks. The problem with new affiliate networks popping up all over the place is that it not only floods the market, but the majority of them were run by people who had no idea what they were doing. The days of going to conferences and…
  • The Ultimate Up-Sell: How TV Ads are Cashing In Online

    Zac Johnson
    23 Mar 2014 | 9:27 am
    I love basketball — both to play and to watch, and fortunately since I run my own internet business I get to play a lot of it too! While recently watching NBATV I saw a commercial for a product called CopperWear for athletic compression gear. The commercial was for their knee braces and you could order two of them for the price of one. I thought it was a good deal, so I went over to their site to order a pair. (quite similar to my Tommy Copper story) However, this article isn’t about basketball or how to save money through the use of coupon sites. Instead it’s about how to…
  • Seven Awesome Years of

    Zac Johnson
    17 Mar 2014 | 2:36 pm
    I’ve always has a passion for business, even before I started making money online. When I was kid I was selling sports cards, comics and soda cans in school… then the internet came around and made the process a whole lot better and more legit! Though I’ve been making money online for nearly 20 years now, it wasn’t til 2007 that I actually launched my own brand through Seven years later and it was still one of the best business decisions I’ve ever made. It was great to push ad campaigns and build out web sites all those years before the blog, but…
  • TravelPayouts – Earning Commissions on Millions of Daily Travelers

    Zac Johnson
    14 Mar 2014 | 11:33 am
    There are only a handful of industries that are always going to make money… travel is one of them. Not only is travel industry one that will be around forever, but it’s continually growing in size as well. As much fun as it is to get away and be on a vacation, planning your flight, hotel and dealing with all of the rinky-dink fees along the way is never fun. Gone are the days of going to a local travel agency or even visiting the hotel or airlines web site directly, now most people are taking their search to the internet to find the best deals through special promotions and…
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    Chad's Blog

  • Raising the Barr Weekly Memo: How to Create Great Podcasts

    Chad Barr
    16 Apr 2014 | 2:11 pm
    Issue No. 67 April 16, 2014 Raising the Barr Weekly Memo: How to Create Great Podcasts Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Over the past four years I have helped my clients create thousands of pieces of powerful content. From articles and process diagrams, to audio and video recordings and numerous products to name a few. Today, I’d like to focus…
  • Raising the Barr Weekly Memo: The ONE Thing

    Chad Barr
    9 Apr 2014 | 2:30 pm
    Issue No. 66 April 9, 2014 Raising the Barr Weekly Memo: The ONE Thing Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I was recently reflecting on what is the one key thing I need to do in order to make this become another great year. Here is the initial list I came up with: Take more risks. Delegate all that’s possible. Increase discipline. Schedule more…
  • Are Your Clients Energized?

    Chad Barr
    9 Apr 2014 | 8:10 am
    During a recent discussion with one of my clients he said: “You know Chad, I get so energized each time I talk with you.” This made me realize that the key objectives when having discussions with our clients are: Deliver strong helpful value. Quickly resolve challenges. Energize them and excite them with new ideas to impact their success. Help them take action and start the next step. What other ideas do you find helpful to energize your clients? Would love to hear your feedback. © Chad Barr 2014. All Rights Reserved.  
  • New Web Presence Launch – KSP Technology

    Chad Barr
    8 Apr 2014 | 7:18 am
    I am excited to announce the launch of the new web presence for KSP Technology, a Saskatchewan-based company that helps clients leverage technology to meet their goals. They implement innovative technological solutions to help their clients gain competitive advantage and sleep well at night. Great company and great people: © Chad Barr 2014. All Rights Reserved.
  • Raising the Barr Weekly Memo: Staying On Top Of Your Game

    Chad Barr
    2 Apr 2014 | 1:51 pm
    Issue No. 65 April 2, 2014 Raising the Barr Weekly Memo: Staying On Top Of Your Game Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I am here in New York this week enjoying the company of Alan Weiss’s Million Dollar Consulting® Hall of Fame Group while discussing how to improve the quality of our lives and businesses. Here are some key concepts we discussed…
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  • How to solve the cold-start problem for social products

    Andrew Chen
    27 Mar 2014 | 11:34 am
    Social products need mass before scaling growth I often write on the topic of how social products can scale growth, resulting in inbound emails to the effect of “how do I get my product to go viral?” The problem is, until you have a strong baseline of engagement, it’s nearly impossible to have a metrics-oriented discussion on growth and virality. So you have to get that first, before you can talk about the next step. The focus should be on creating that baseline – a small-to-medium sized network of highly engaged users in a big market, that’s growing. Maybe this…
  • How to design successful social products with 3 habit-forming feedback loops

    Andrew Chen
    17 Mar 2014 | 1:45 pm
    Social products share a common ancestry and set of problems It’s been a decade after Friendster popularized the notion of the social network, and we’ve seen hundreds of flavors of social products. Many of them are very different from each other, showing that success can come from many variations. I’ve come to believe there’s 3 main feedback loops that drive the success of these social product designs – here’s the trifecta: A feedback loop that rewards content posters when they push new content into the network A feedback loop that rewards passive content…
  • Congrats to my sis Ada Chen, who’s joining SurveyMonkey as VP Marketing

    Andrew Chen
    26 Feb 2014 | 11:18 am
    I’m happy to congratulate my kid sister Ada Chen (@adachen) who joined SurveyMonkey as their VP Marketing this week. Awesome. Ada is exceedingly modest for a successful entrepreneur. She has two successful exits and a deep background in marketing (yes, it runs in the family!). After attending UPenn and joining Microsoft, she soon moved from Seattle to San Francisco to join her fiance Sachin Rekhi (now husband). In the process, Ada met with a ton of different startups, ultimately joining as one of the first dozen employees at Mochi Media, an Accel-backed games+ads startup. Soon after,…
  • How to make content creation easy: Short-form, ephemeral, mobile, and now, anonymous

    Andrew Chen
    10 Feb 2014 | 5:17 pm
    Like many folks over the last couple days, I downloaded Secret and started playing with it over the weekend. The NYT even wrote an article about this category of apps. A few thoughts went through my head- is this a gimmick? Are the push notifications too much? Will I have secret fatigue? Yet after a couple days of using the app, I’ve come to believe that anonymity is a powerful new innovation that dramatically lowers the cost of creating content. This is important because content creation is the heart of any social app. If it’s easy to create compelling content, then that content…
  • My 2013 essays on mobile, startups, and tech

    Andrew Chen
    2 Jan 2014 | 12:39 pm
    Happy new year! Here’s a quick list of some of the essays I wrote (and guest posted) for 2013. Long form stuff Zero to Product/Market Fit (Presentation) Here’s a presentation I gave to a group of entrepreneurs talking about the issues starting out and getting to product/market fit. Given that most startups fail before hitting that, I think it’s the right thing for most folks to focus on, versus growth or company culture or whatever. Rational Growth (PDF): An intro to growing user signups via data and analytical thinking An ebook on how to think systematically about growing…
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  • stalking the most interesting man

    17 Apr 2014 | 5:14 am
    Dos Equis has decided to unleash The Most Interesting Man in The World on... the world. They have sent him out to the farthest reaches of civilization to check-in on foursquare. Does The Man get jet lagged? Does he have a time machine to check-in in Rio de Janeiro in 1961 before the founders of foursquare were even born? Why isn't he sharing this technology?! Go ahead and stalk him on the location based social network and see if you can get the answers.
  • good coffee isn't really that important

    17 Apr 2014 | 5:11 am
    Nothing starts off the morning like a good cup of single origin, dark roast coffee. You are probably sipping a blend of deliciously roasted beans right now. You know what probably isn't in that tumbler... Maxwell House. As it turns out, the big blue can doesn't care that you think their java sucks. All they really want is to make coffee that is passable.
  • our robot overlords are here

    17 Apr 2014 | 5:05 am
    Once upon a time phones didn't have more than 512kb of memory, touch screens, or realistic voices that would reply when you call it horrible things and say it is useless. But then, one fateful day, we created the smartphone. A devise that change the way we think, navigate, and avoid eye contact with strangers on the train. And now Samsung has changed the game once again by creating tiny robots that have mega storage capacity for smartphones that can easily hold a record number of selfies. Is this a plot to enslave the human race from our future robot overlords, or just a clever marketing…
  • Chatroulette saves lives

    16 Apr 2014 | 5:10 am
    Ok, we need a little suspension of disbelief here... Chatroulette still exists. Ok, now that we're over that, check out this awesome Chatroulette campaign from VCCP in Spain. They set up a good looking woman to hang out on Chatroulette and engage men who were clearly ready and willing to expose themselves for her. She eggs them on, getting them all excited, and then bam, hits them with a powerful (mood-killing) message: if you're willing to to show your junk to millions of people, why not show them to your doctor? The point being that "testicular cancer is the second most common cancer among…
  • a texting tragedy

    16 Apr 2014 | 5:09 am
    Anti texting and driving PSAs have gotten a ton of buzz over the last couple of years, particularly the ones that are graphically horrific, showing teens lives end in terrible car crashes. This one from Honda, however, does a great job getting the point across in a deep and meaningful way, without being graphically horrific. Very simple, but smart and effective.
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    Stowe Boyd

  • The sky is falling! The sky is falling! (via Drop in Tech...

    17 Apr 2014 | 7:01 am
    The sky is falling! The sky is falling! (via Drop in Tech Stocks Hits Startup Funding -
  • Gordon Ross interviewed me as a preamble to a Future of Work...

    16 Apr 2014 | 9:46 am
    Gordon Ross interviewed me as a preamble to a Future of Work panel session that is coming up 29 April 2014. I spoke about the future of work in general terms, and more specifically about the skills needed for work in the new postnormal economy. Stay tuned for the remainder of the Future of Work series featuring Dave Gray (author of Gamestorming and The Connected CompanyMegan Murray (Moxie Software), and David Ascher (Mozilla) in coming weeks.
  • "Soon, cloud capacity will be available in a spot market This is the currency..."

    15 Apr 2014 | 7:16 am
    “Soon, cloud capacity will be available in a spot market This is the currency of the future: computing cycles— Stowe Boyd (@stoweboyd) April 15, 2014 ”
  • "(I’ve decided to *not* buy this generation of Google Glass. Maybe I am still hoping that Apple..."

    15 Apr 2014 | 7:16 am
    “(I’ve decided to *not* buy this generation of Google Glass. Maybe I am still hoping that Apple will leapfrog it.)— Stowe Boyd (@stoweboyd) April 15, 2014 ”
  • Socialogy Interview: Anne Marie McEwan

    14 Apr 2014 | 10:42 am
    I’ve been following Anne Marie McEwan from afar for a few years, and it seemed like a good time to pull her into the Socialogy series, especially in light of her 2013 book, Smart Working: Creating the Next Wave. About Anne Marie McEwan From the Smart Work Company website: Anne Marie believes that businesses urgently need to raise their game in managing people and performance environments. It is her mission to help hard-pressed leaders and businesses to rise to the challenge. Experiential learning is the new hallmark of the MBA*. Anne Marie has experience over a period of 10 years of…
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    Six Pixels of Separation

  • The End Of Liking A Brand In A Move Towards Anti-Social Media

    Mitch Joel
    17 Apr 2014 | 3:17 pm
    Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts. There are pros and cons to this approach, but it is becoming a major issue for major corporations. With that, this New York Times article points this issue into an arena that may shock…
  • Shutting Down Blog Comments

    Mitch Joel
    16 Apr 2014 | 1:19 pm
    I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog posts here at Six Pixels of Separation has been disabled. It's not you. It's not me. It's the spammers. I was recording a podcast today with Gini Dietrich of Spin Sucks (it will be published in the coming weeks) and we were talking about the many bloggers and news sites that have shut down their blog comments (Copyblogger being the one that has most recently decided to do so: Why We're Removing Comments on Copyblogger). I was marveling at how awesome and consistent Gini is at both…
  • Google's Third Wave Of Innovation

    Mitch Joel
    16 Apr 2014 | 8:28 am
    Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It's hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. If Google's main form of revenue is advertising and licensing software, where will the ads be going on all of these…
  • CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #27

    Mitch Joel
    14 Apr 2014 | 7:00 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Best That Social Media Has To Offer

    Mitch Joel
    13 Apr 2014 | 8:12 am
    Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and…
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    Chris Pirillo

  • New Android Camera App

    Chris Pirillo
    17 Apr 2014 | 7:28 pm
    New Android Camera App What do you think about the changes we’ve been making this week over at the LockerGnome site? We want to hear your feedback! Also: have you downloaded the new Android camera app? How well do you (or don’t you!) like it so far? Thanks to all of our patrons for... Read the full article on
  • Partial Eclipse of the Heart

    Chris Pirillo
    16 Apr 2014 | 11:59 pm
    Partial Eclipse of the Heart I sound like Tom Waits in a good chunk of Pirillo Vlog 719. Stay hydrated, kids. Partial Eclipse of the Heart Read the full article on
  • Can You Identify an Android Phone by Touch?

    Chris Pirillo
    16 Apr 2014 | 10:48 pm
    Can You Identify an Android Phone by Touch? Great comment from this TLDR: do you think T-Mobile’s move to get rid of all overage charges will cause an influx of people switching companies? Thanks to all of our patrons for making this TLDR possible! I don’t think you should listen to... Read the full article on
  • How Do You Raise Your Children?

    Chris Pirillo
    16 Apr 2014 | 6:57 pm
    How Do You Raise Your Children? This is something we think about a lot. When you’re expecting a child, your mind naturally wonders what he or she will be like growing up. What will they enjoy? Will they excel in something? Will they enjoy the things we do, or be a confusing little opposite?... Read the full article on
  • How Do You Use Technology with Children?

    Chris Pirillo
    16 Apr 2014 | 6:52 pm
    How Do You Use Technology with Children? Alex Thomas Haddox asked us: How will you and Diana use technology to influence your child’s life in the future? I honestly have no idea. The options we have in front of us were nowhere near what we had available when either of us were growing up. I... Read the full article on
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    Common Craft - Common Craft - Our Product is Explanation

  • It's Not Sexy - And That's OK

    8 Apr 2014 | 10:15 am
    Many professionals work toward the moment their project, presentation, or work blows someone’s socks off.  It’s easy to imagine a dream-like vignette where, once your peers and managers see your work, they form a conga line to celebrate the amazing things you’ve done. It’s sexy, they say. It’s slick. It’s mind-blowing.   It’s a seductive way to think about work. We want to make big impressions and get noticed. We love the attention that may lead to promotions and accolades.  It’s not that different from what we see every day in the media. Glamour sells. Sex sells. Do I even…
  • Learn How BBC Makes 3 Minute Explainer Videos

    2 Apr 2014 | 10:34 am
    I'm so impressed. The BBC is now producing Explainer videos and one of the producers they've used, After the Flood, took the time to explain their process in video form: The video above is from a blog post with much more information about scripting, storyboarding and production The BBC and After The Flood obviously have high standards, but don't let their technical focus discourage you. You can make an explainer videos for your team, product, students or classroom without having to worry about an audience of millions.  Many of the points in the video are true in any context. A couple of…
  • The Art of Explanation - Six Translated Versions

    1 Apr 2014 | 9:28 am
    The Art of Explanation has been out for about 1.5 years now and it's been exciting to see how it has made it's way around the world. The book has now been translated into 6 languages (including 2 versions of Chinese).  A Russian version is forthcoming.  Top row:  Korean, Hungarian, Simplified Chinese Bottom Row: Japanese, Spanish, Traditional Chinese. It's fascinating to see the book in other languages and consider what goes into the design. For example, the western translations in Hungarian and Spanish are similar in design to the actual book, with Common Craft Style artwork and colors.
  • New Video: Primary and Secondary Sources (2.5 mins)

    26 Mar 2014 | 9:30 am
    Our new video was the most requested by members and explains Primary and Secondary Sources in research (2.5 minutes).   Watch it now. About this video: When researching, there are two main types of information sources: primary and secondary sources. Understanding the difference between them and how to use them can help make your projects more thorough and accurate.   What it Teaches:   This video looks back at a big event in history: The Great Storm (England, 1703). It asks the question - how do we know what we know about this storm? This question is answered by explaining primary and…
  • Antidotes for Information Overload

    20 Mar 2014 | 1:30 pm
    Later this spring I will be speaking at an event for institutional researchers called the AIR Forum ("AIR" is the Association for Institutional Research). In speaking with the organizers, I've learned that the audience is very data-oriented and sometimes find it difficult to make their findings understandable to others. It will be my challenge to help them become better explainers.  In preparation for the event, I wrote an article that was recently published in their newsletter that focuses on antidotes for information overload.  Here are a couple of excerpts from the article: On the…
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
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    Social Media Clubhouse

  • Wanted: SMC Partnership Director

    8 Apr 2014 | 2:02 pm
    Job Description: Social Media Club is looking for a smart, passionate and driven Partnerships Director. The Partnerships Director is a crucial component in our growth plans for 2014 and beyond. This position involves developing comprehensive and sustainable plans to create increased revenue opportunities and member benefits through the identification of new partnerships and sponsorships. This person will quickly build a deep understanding of the value and expertise that SMC brings to all stakeholders and use this insight to initiate partnerships and sponsorships with target companies that can…
  • The Tweet Heard Round the World: Oscars Embrace the Second Screen

    7 Mar 2014 | 6:07 am
      read more
  • How to Write a White Paper That Gets Noticed (and Acted Upon)

    4 Mar 2014 | 8:56 am
    For the past few years, I’ve been working hard to increase my writing skills.  It started when I got more into blogging/social media and increased as I took on freelance writing assignments.  It increased even more when I started teaching a college class designed to help the students write college level papers. read more
  • The Value of Social Media to Business

    3 Mar 2014 | 1:05 pm
    As practitioners of social media, one can forget that many are not aware of its value, especially in business. Social media to some professionals is something that their teenage daughter/son wastes time on. This type of thought process may result from a lack of understanding of social media as a tool to reach strategic business goals. Businesses, some may say, value on a few things such as ROI, customers, market research, and marketing to generate revenue. I hope the points listed below will assist you in building a case to communicate the value of social media to business. read more
  • Why I Stopped Saying Engagement

    27 Feb 2014 | 7:12 am
    Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed to stop using the term (and its derivatives like engage and engaging) all together. read more
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    Creativity and Ideas Are My Fuel

  • Fighting the Ghosts of Fear (Dean Hunt)
    7 Apr 2014 | 8:05 am
    Have you ever heard the phrase “Fear stands for False Evidence Appearing Real”? I am a big believer that fear is the fastest way to success: VIDEO PROOF So you can imagine my delight when I stumbled across this awesome inforgraphic from my friends at “A winning personality”: NOTE: Click this image to view in [...]
  • Are you a finder, minder, or grinder (Dean Hunt)
    13 Jun 2013 | 7:57 am
    Are you a finder, minder or grinder?   I was once told that in the business world, there are three main types of roles: finders, minders and grinders. I feel this best applies to service-based businesses, but it still begs the question: Which one are you? Here is my brief overview of the three types: [...]
  • Why It Is a BAD Idea to Try (Dean Hunt)
    10 Jun 2013 | 11:32 am
    Here is a true short story to explain what I mean by “trying is a bad idea“… About a year ago I got in touch with a contact who I was looking to do some business with… I sent him a message that said: “Let’s try and chat tomorrow at 2ish” His response was very [...]
  • Reality is Negotiable (Dean Hunt)
    5 Mar 2013 | 6:39 am
    There is a little business book called The 4-hour Work Week… you may have heard of it. One of the key points from that book is that “Reality is negotiable“… the examples used in the book were things like: “how to convince your boss to let you work from home half the week” etc… I [...]
  • The Most Dramatic Commercial Ever? (Dean Hunt)
    24 Jan 2013 | 11:43 am
    Is this the most dramatic tv commercial ever? I love this ad for so many reasons. Leave your comments and thoughts below.
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    The Buzz Bin

  • 7 Tips for the Perfect Byline

    Rosalie Morton
    18 Apr 2014 | 4:00 am
    As online media and traditional journalism roles continue to evolve, the byline has emerged as one of the most effective ways to share a company’s message – particularly in the B2B technology sphere. Technology writers are inundated with pitches every day, and their newsrooms are often understaffed. Rather than spending extra time pitching, following up, arranging interviews and writing media briefs – only to end up at the bottom of their never-ending pile of story ideas – take the bull by the horns! Pitch and write a byline. Here are seven tips to ensure your byline makes the top of…
  • 3 Content Killers to Avoid

    April Sciacchitano
    17 Apr 2014 | 9:14 am
    At some point it happens to everyone. You’re developing content and more content and it hits you – is anyone even listening? Constantly developing new content can sometimes feel as if you’re running in circles. Don’t let your content collapse from exhaustion! Instead plan and develop content that stands out and keeps your audience interested by avoiding these three content killing approaches: Strategerization. Strategies don’t have to happen in sequence. If you go through objectives, messages, audiences, strategies and tactics in that order, you will have sucked up all the fun. …
  • The Right Way to Write About Technology

    Eliza Winston
    15 Apr 2014 | 4:38 am
    Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the better. For example, B2B technology may be helping your primary care physician understand the treatment you received while in the hospital through a health information exchange (HIE), or getting a customer service representative to resolve the issue you wrote about on Facebook through customer relationship management (CRM) software. These types of technology impact us daily, and…
  • 5 Tips to Ensure Digital Marketing Success in 2014

    Jason Poulos
    14 Apr 2014 | 8:27 am
    In early April I had a great experience at the ClickZ Live Digital Marketing Conference in New York. During the three-day event I was bombarded with glorious amounts of information, stats, “aha” moments, head scratchers and confirmation that what I’ve been reading hasn’t been a bunch of malarkey. It’s impossible to synthesize all the information I ingested into one blog post, but I hope this synopsis provides some high-level insight into and provokes thought about how brands and marketers currently utilize the digital environment. The State of Digital Marketing There is no magic…
  • BuzzLine: Fly Little Peep!

    Christian Munson
    11 Apr 2014 | 7:55 am
    Finally, spring has sprung. I know this because the sun is shining, it feels great here in RVA and Peeps have made their annual migration to the candy aisle. The Easter-time favorite, however, is about to make a push for year-round relevance. According to BusinessWeek, Peeps’ manufacturer Just Born will launch Peeps Minis on May 1. The “bite-sized, flavored version of the old-time candy” will come in three flavors: strawberry crème, chocolate crème and sour watermelon. This week on the BuzzLine, let’s see if we can help the little Peeps take flight – with some six-word taglines,…
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    Greg Verdino's Marketing Blog

  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • The Digital Future of Healthcare

    Greg Verdino
    31 Mar 2014 | 6:29 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 15 Views of the Digital Future

    Greg Verdino
    12 Mar 2014 | 2:40 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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  • An invisible economy in Latin America and the Caribbean?

    Maddie Grant
    17 Apr 2014 | 5:00 am
    This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy. I plan to write more about this later, but take a look first. ————- The overnight expansion of Nigeria’s GDP by 89% on Sunday April 6th would be the most dramatic economic improvement in history by any measure, except that it was merely a statistic update of the base year from 1990 to 2010, as explained by The Economist. However, the nature of this statistical adjustment comes with a one-off opportunity to visualize the…
  • Mobile – from Strategy to Implementation

    Maddie Grant
    16 Apr 2014 | 5:00 am
    I have been meaning to share this deck from Amy Hissrich, Director, Knowledge Initiatives at ASAE, after she presented this session at an ASAE conference. She kindly agreed to send me some notes to accompany it. Enjoy! Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. After speaking on mobile, social, and web related topics for years, I still firmly believe that mobile should be considered in context with the organization’s…
  • Easy B2B Tips for Google+ Users

    Scott Huntington
    15 Apr 2014 | 5:00 am
    Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Use Google Circles to Create Personas Once your Google+ account is set up, use the Circles feature to your advantage and tailor content to specific groups. Create one for vendors, another for advertisers, and so on. It only takes a few seconds to make designated circles. By using…
  • Cool Social Tools: Wizeo

    Maddie Grant
    14 Apr 2014 | 5:00 am
    This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. ————— Philanthropy Should Be More Fun SITE: CONTACT: Guy Bauman, Founder at Wizeo-Guy[at]wizeo[dot]org ————- (Leo Bertelli, Guy Bauman, Christine Del Castillo, and John Hervey from Wizeo) Let’s face it: Donating to charity isn’t always fun. Yes, everyone knows it’s the right thing to do. Yes,…
  • BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups

    Maddie Grant
    13 Apr 2014 | 6:00 am
    IMPORTANT:  I submitted a ticket to LinkedIn last week, because despite all my best efforts, I was unable to set an organization’s group settings to allow the Jobs tab. Here’s the normal settings page, where you click to “enable the jobs feature” As you can see, I selected that. Then I go back to my main page… and under the jobs tab, instead of a normal place to just post something, here is what I see. I click on “post a job” and I get this: Which is all well and good, but none of the stuff here is in any way related to either me or this group (which…
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    Christopher S. Penn

  • The secret to learning how to do anything

    Christopher S Penn
    18 Apr 2014 | 3:40 am
    One of the things I hear people say most often is, “I want to learn how to do X”, whether X is learning how to code, how to cook, how to be a better marketer, and this statement is almost immediately followed by the sentence, “but I don’t know how to get started”. You can, of course, start by taking any number of academic courses, reading books, talking to experts who have the knowledge that you need, and for many people this approach to learning works very well. However, many people feel a certain difficulty in remaining motivated once the course has ended. They…
  • How to determine what content marketing should be visual

    Christopher S Penn
    17 Apr 2014 | 4:13 am
    One of the topics I was asked about recently by Vocus was about the influence of visual content. I wanted to add some color to my original remarks, which you can find here. Visual content is the fancypants new term for what we used to call rich media, and it’s in fact a subset of rich media. Visual content is anything that is visual – but not text – in nature, from infographics to YouTube videos to Pinterest pins. One of the key questions marketers are asking is what content should be made visual. It’s important to understand that not everything has to be visual. Not…
  • 6 principles of influence in content marketing

    Christopher S Penn
    16 Apr 2014 | 3:22 am
    Ask any Internet marketing expert what makes a digital marketing campaign more likely to be successful, and you’re liable to hear a common refrain: valuable content. Content is king. Create relevant content for people that they want. While all these answers are true, they’re incomplete. They don’t provide you with a more comprehensive view of content marketing from the perspective of getting your audience to do what you want them to do, which is the very definition of influence and the measure of your influence over your audience. In 1999, Dr. Robert Cialdini
  • The free social media marketing ride is over. Now what?

    Christopher S Penn
    15 Apr 2014 | 4:00 am
    Here’s a simple, painful truth: the free ride in social media marketing is over. We’ve known that this was coming for some time – there’s no such thing as a free lunch in the long-term, though there are the occasional free snacks. But the days of dining at someone else’s expense? Over. Facebook is almost purely pay to play now for brands, and the rest of the networks are so crowded or noisy that getting free attention is difficult. The next generation of networks? Even harder to reach, much less market on. We have to accept that the last 15 years have been an…
  • How to tie online ads to offline sales with Google AdWords

    Christopher S Penn
    14 Apr 2014 | 3:39 am
    Google made a very important announcement about AdWords and its offline conversion tracking tool a little while back. Put simply, it issues a click ID on every ad click that is sent to your website so that you can then take any leads generated and track them by that click, then eventually upload that click data back to AdWords to find out which ads resulted in actual sales, not just leads. The example cited was inputting the click ID into your sales CRM so that a lead that’s been worked by a sales person or outside of the clickstream can still be tracked back to the original ad. Fairly…
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  • 7 key tips on making sales via social media

    14 Apr 2014 | 5:07 am
    Social media can become the foundation of your business’s sales strategy. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Social media sites are platforms for celebrity gossip, political posturing, teenage socializing – and big business. Many professionals have found that a few insider tricks and tips have turned social media into the dominant lead and conversion generator in their entire marketing strategy. But these methods aren’t reserved exclusively for…
  • Build a video SEO strategy for your brand

    10 Apr 2014 | 5:01 am
    Defining and executing a goal-driven strategy This article originally appeared at Moz and is republished with permission. Guest post by Phil Nottingham Video expert, Distilled The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both…
  • How to engage bloggers down the long tail

    Chris Abraham
    7 Apr 2014 | 11:55 am
    Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch…
  • How to use a blog to personalize your brand

    7 Apr 2014 | 5:01 am
    Or, how to make a large entity more relatable for the public Target audience: Marketing professionals, business bloggers, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Erin Steiner In the past decade, blogs have gone from personal diary sites to must-have social media tools for people of every professional stripe. They’re how big companies, celebrities and even political figures help make themselves relatable, share information and connect with their audiences and markets. Today, as you surf through the blogosphere, it often looks more…
  • Data integration! Key for a successful marketing campaign

    31 Mar 2014 | 5:02 am
    Data integration is the key to a successful marketing campaign. Are your organization’s departments all on the same page? Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa Data integration is a concept that every smart business is familiar with, and for marketing professionals, identifying and unifying separate data entities is especially important. Follow this guide to understanding data integration for marketing professionals. Marketing data can be spread across many…
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  • Drones 101 and why your August smart lock hasn’t shipped just yet

    Stacey Higginbotham
    18 Apr 2014 | 12:01 am
    Between Amazon threatening to use drones to deliver packages, to etiquette questions about what to do when you find a fallen drone, the tech set and popular culture has become obsessed with the flying machines. So I asked my colleague Signe Brewster to come on the show to offer us a little intro to drones course. After all, many of them are connected. She shares a lot of information about what’s on the market today, what they are doing and how hard it is to learn how to fly them indoors. She also asks for help in connecting her venetian blinds. The second half of the show I talk to…
  • Uber adds new $1 “safe rides fee” to UberX rides

    Biz Carson
    17 Apr 2014 | 5:03 pm
    Uber announced today that it will start tacking on a $1 “safe rides fee” to every UberX ride. In a blog post, the company said the extra dollar would go towards security measures, like background checks and driver education. Both Uber and Lyft extended their insurance options to cover drivers better last month. The extra $1 won’t be too much of a cost burden though after UberX cut prices earlier this year.Related research and analysis from Gigaom Research:Subscriber content. Sign up for a free trial.A look back at the first quarter of 2014
  • Google is sending dummy Glass units to prospective Explorers

    Kif Leswing
    17 Apr 2014 | 4:46 pm
    Would you like to try out Google Glass before spending $1500? Unless you know somebody with a pair, you’re out of luck. But a user on Reddit has posted images of the next best thing: a program where you can try on Google’s Glass-compatible frames and see whether they look good on your delicate face. Google has confirmed the trial program through its Google Plus page. In exchange for a $50 deposit, Reddit user clide received four pairs of Glass in the mail, each with a different titanium frame and different color Glass unit. All four pairs of Glass were nonfunctional. One…
  • Can a little-known blogger turn his site into a business by selling memberships? Ben Thompson is sure going to try

    Mathew Ingram
    17 Apr 2014 | 3:49 pm
    If the launches of various new-media entities over the past year — from Beacon’s crowdfunding efforts and Syria Deeply’s topic-focused site to Ezra Klein’s Vox project and Jessica Lessin’s The Information — it’s that there is no end of experimentation going on when it comes to business models. But can a not very well-known blogger with no team behind them turn their writing into a successful freemium business? Technology analyst Ben Thompson is determined to try: he launched a new membership-based model on his blog Stratechery this week and I talked…
  • Twitter account tied to “Internet crime” police raid – report

    Jeff John Roberts
    17 Apr 2014 | 2:20 pm
    Police carried out a raid on a home in Peoria, Illinois, in an attempt to unmask the person behind a Twitter account that lampooned the town’s mayor, according to a report in the Peoria Journal Star. A 27-year-old woman, who was one of three people in the house at the time of the raid, told the news outlet that the police seized every electronics item in the house, asked her about the Twitter account and told her an “internet crime” had taken place. Her boyfriend was reportedly charged with possession of marijuana. The account in question, @peoriamayor, showed a photo…
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    Marketing Land

  • No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

    Greg Finn
    18 Apr 2014 | 5:19 am
    Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing... Please visit Marketing Land for the full article.
  • Facebook Local Page Ratings Now Come With A Numerical Display

    Martin Beck
    17 Apr 2014 | 4:05 pm
    It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full... Please visit Marketing Land for the full article.
  • Marketing Day: Spending On Facebook Advertising Soared 83% YOY In Q1

    Matt McGee
    17 Apr 2014 | 1:59 pm
    Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Heineken Turns Living Room Into Gigantic Pinball Machine In a super cool activation, Publicis Italia created an awesome piece of experiential... Please visit Marketing Land for the full article.
  • Heineken Turns Living Room Into Gigantic Pinball Machine

    Steve Hall
    17 Apr 2014 | 12:50 pm
    In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,” a futuristic-looking, advanced technology method of dispensing beer. Effectively, it’s a really cool keg. It was designed by Marc... Please visit Marketing Land for the full article.
  • Official: Google Approves The Marketing Land Google Glass App

    Matt McGee
    17 Apr 2014 | 11:30 am
    How’s this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as... Please visit Marketing Land for the full article.
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    Convince and Convert

  • How To Succeed With Visual Social Media Marketing

    Jay Baer
    18 Apr 2014 | 4:00 am
    Tweetable MomentsOur whole mantra is to celebrate our fans.savvybostonianTweet ThisVisual Marketing on All ScalesWe have an exciting show today featuring Ekaterina Walter and Jessica Gioglio, both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog). They join us this week to talk about their new book The Power of Visual Storytelling.The book, designed for businesses who want to stand out from the noise, focuses on the ways brands can tell their story in the changing media landscape.The skill set is shifting, says Jessica. A…
  • 4 Ways To Fix Your Facebook Problem

    Jay Baer
    17 Apr 2014 | 3:00 am
    There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog.Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.He asked me to tell him what we’re advising corporate clients to do here at Convince & Convert when it comes to Facebook, and he and I wound up having a fun and robust email exchange on this topic. Also,…
  • 5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

    Ryan Kettler
    16 Apr 2014 | 9:00 am
    As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience.You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing.These things are great for building awareness. You’re putting yourself out there and joining in…
  • Seven Tips For Jumpstarting Your Visual Storytelling Strategy

    Jessica Gioglio
    16 Apr 2014 | 3:00 am
    We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. In order to develop and implement successful visual storytelling program, here are…
  • 5 Ways to Increase Mobile Conversion Rates

    Matt Jones
    15 Apr 2014 | 9:15 am
    Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone!If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.In case you are not familiar with the terms, responsive sites are websites that rearrange content to fit mobile devices properly. Experts have been saying all sites need to be responsive, and this…
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    The Online Community Guide

  • Showing Pictures Of Members Does Not Increase Conversion Rates

    Richard Millington
    17 Apr 2014 | 11:30 pm
    Lots of communities include a box like this: Unless you know who these members are, I don't think a box like this helps. In fact, less than half of the pictures are identifiable as real people.  You can safely remove these boxes. They take up space and add nothing to the community. Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up.  If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it.  Far better to use this space to showcase just one member,…
  • Two Clever Post-Event Discussions

    Richard Millington
    16 Apr 2014 | 11:30 pm
    "Who did you meet?" "Who impressed you?" These are two very clever post-event questions.  They encourage members to think about who they met at their community and establish online connections. Those mentioned usually add/follow each other in the community.  They also allow members to praise one another. Everyone is going to read the discussion to see if they were mentioned. Everyone wants to participate in the discussion to build connections.  Even without events, you can adapt the discussions to: "Who in the community have you met in person?"…
  • An Online Community Case Study: LeanIn.Org

    Richard Millington
    15 Apr 2014 | 11:30 pm
    As a new community getting a lot of attention, makes for a good case study.    Community Concept (needs specific purpose and activities) The community is for women who want to pursue ambitions and change the conversation. This is a good community concept. The community has a specific audience, a strong topic, a clear type (community of action). The purpose lacks a concrete goal. It's not clear what will happen in the community.    Registration Process (needs to drive to the next action) The benefits here could be stronger. They lean towards passively…
  • The FeverBee Approach To Building Communities

    Richard Millington
    14 Apr 2014 | 11:30 pm
    I recently posted this on our private mailing list. It received a significant response, so I'm posting it to a broader group.  Recently we mentioned we had a system that ensured our success ratio was close to 100% The system is the sum of all our knowledge in linear form. Once you’ve been trained in the system, you can use it to build any number of communities you like. In this e-mail, blog post(!), I’m going to explain a little more about this system. The FeverBee System Our system is successful for two reasons. First, we don’t…
  • Establishing Objectives And Measurement Systems For Online Communities

    Richard Millington
    13 Apr 2014 | 11:30 pm
    This is a typical first conversation with clients.  Q: What's the objective?  A: To increase loyalty Q: What happens if customers are more loyal? A: They visit our website more frequently Q: What happens if they visit the website more frequently?  A: They buy more of our products. The objective of the community is to sell more products and services to existing customers. This is good, we can measure existing benchmarks, establish antecedents (increased visits to the website), and track whether it succeeded.  Too often, we use terms such as loyalty, knowledge…
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    Daily Blog Tips

  • Invest in a SSD When You Can

    Daniel Scocco
    15 Apr 2014 | 9:13 pm
    Some weeks ago I wrote a post mentioning two things I believe are worth investing in for your office or home office: a big monitor and a good chair. Now I have a third item to add to that list: a SSD. SSD stands for Solid-state drive. It’s basically a hard-drive with no moving mechanical parts. It uses integrated circuits to store data, much like a USB flash drive. Last week my main hard-drive started to fail, and that’s when I started looking for a substitute. Initially I was considering a standard 500GB disk, but I figured two things: 1. I never use even half of the capacity of…
  • How and Why Images Help Readers Engage with Your Blog Posts

    Ali Luke
    15 Apr 2014 | 9:49 am
    This is a guest post from Joshua Danton Boyd. I’m massive fan of cats. I even wrote an article about the ones living on my street and what you can learn about freelancing from them. This also means that I study every lost cat poster I see just in case I can help. I was walking to work the other day when I spotted one, but I paid no attention. Why? There was no picture. It was all text, just a title and a description of the cat. It kind of shocked me that that was all it took for me to not acknowledge something I’d usually stop to stare at. Even if your subject matter is interesting to…
  • Three Easy but Powerful Ways to Start Your Blog Post

    Ali Luke
    14 Apr 2014 | 7:01 am
    Do you ever come up with a great title … then struggle to begin your post? The introduction (the first few lines or paragraphs of your post) is absolutely crucial. Assuming you get them right, they’ll draw readers in and lead them to the main body of your post. It’s easy to make the wrong first impression, though … so here are three different ways to begin. #1: Ask a Question This is my favourite technique (just glance up to the top of this post to see an example). It’s usually really easy to find a question to kick off your post — something that readers are likely to…
  • Writing Clinic #5: Tom Roelandts’ Post

    Ali Luke
    11 Apr 2014 | 8:41 am
    Welcome back to Writing Clinic! If this is the first Writing Clinic post you’ve read, here’s a quick reminder of how it works. I take a look at a blogger’s post (published or unpublished) and explain what’s working well and what might need some tweaking. The posts can be on any subject, and we’ve had quite a range so far. If you’d like to submit a post,there are guidelines and instructions here.   Today’s post is by Tom Roelandts and it’s titled Do Not Ignore the ASTRA Toolbox! Tom’s blog is pretty technical (covering topics like photography, mathematics, and…
  • Five Great Places to Find Your Next Blog Post Title

    Ali Luke
    10 Apr 2014 | 8:00 am
    Do you struggle to come up with titles for your blog posts? You might not be short of topic ideas … but somehow, the actual titles end up sounding boring and bland. Here are six great places to find the title for your next blog post: #1: Other Blogs Now, I’m definitely not suggesting that you should steal another blogger’s title … but you can definitely use one of their titles as a template. This often works well with blogs outside your own niche (as then their title can’t work for you without some changes). Let’s say you want to use a title from DailyBlogTips for…
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  • Active Shooter, Bomb Threat, of Just Rumors

    Bruce Curley
    21 Mar 2014 | 8:56 pm
    “There’s an active shooter at South Carroll High School!!! God, I hope Eamon is safe! What can we do!!?”That is what I heard through my wife’s sobbing when I picked up the phone at 2.48 on March 20, 2014.As my son had played “Amazing Grace” on violin for the grieving families of the two victims of the Columbia Mall active shooting just two months earlier, my mind went into full alert overdrive, my vision narrowed, and my hands began to sweat.“How do you know there is an active shooter?! Who told you?”“Kim.” She said.Now I was even more alarmed. Kim is the mother of my son…
  • How to Survive a Water Contamination Event

    Bruce Curley
    26 Jan 2014 | 8:24 am
    The West Virginia chemical spill that contaminated the water sources for over 300,000 Americans did not get much media attention. Had it happened in Silicon Valley, Manhattan, or another media center, you would have heard every detail repeated in the 24-hour news cycle. Just because it was generally ignored by the elite media, does not mean it was not important lessons.When my older son went to school at West Virginia Wesleyan, I saw the Elk River. Just magnificent. And if a river that large can be polluted that fast, we need to pay attention to the lessons this spill offers.Glen Meder, a…
  • Elon Musk Tours Space

    Bruce Curley
    28 Dec 2013 | 7:18 pm
  • American Patriot's in Art

    Bruce Curley
    17 Dec 2013 | 1:52 pm
    Adam Brown, “Fearless." Statue created by Greg Marra SOH.I just purchased three of the Payback statues from Greg Marra, America's Sculpture. I've always loved the work of Auguste Rodin and have admired Rodin's sculptures at the Rodin Museums in Philadelphia and Paris. The statue I just purchased from Mr. Marra rivals anything I've seen by Rodin.One of the Payback statues I purchased from Mr. Marra will go to my brother-in-law, a humble, incredibly hard working, brilliant owner of an orchard in West Virginia who served 21 years in the Army Reserves with the 10th Mountain Brigade, Delta…
  • South Carroll High School Football 2013

    Bruce Curley
    11 Nov 2013 | 12:00 pm
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    Louis Gray

  • Why Nest Protect Reporting an Emergency Filled Me With Comfort

    15 Apr 2014 | 3:40 pm
    /via morning, my Nexus 5 chirped with a notification I hadn't seen before. While I was at the office, my Nest application was telling me, in no uncertain terms, that there was an Emergency in the kitchen at home. There was smoke, and the alarm from our Nest Protect smoke alarm was sounding. I called home quickly, and my wife told me, embarrassed, there was simply a small issue with the microwave, and all was fine.While getting alerted to something you can't immediately do something about is no doubt unsettling, it's also…
  • Automatic Takes On My Driving Data, Says Slow Down

    14 Apr 2014 | 11:10 am
    Data makes you smarter, and can make you improve your behavior. The more we learn about how what we consume impacts our bodies, how exercise can help you lose weight, and how smart energy use can reduce costs and be helpful for the environment, improves all our life decisions.I've been a staunch Fitbit fanatic for about two years now, quickly brought Nest and Sunrun into my home to reduce our energy demands, and am now sporting a new device in my car that tracks my speed and acceleration, to help me save money on gas and be more efficient overall. The app's name is Automatic - which I first…
  • What's The Approved and Accepted Way to Make Money?

    2 Apr 2014 | 11:40 am
    There's been a lot of talk about money lately here in the Valley, it seems.Whether it's a product of the exceptional $19 billion acquisition of WhatsApp by Facebook, Google's $3.2 billion Nest buy, the IPOs of Twitter and Facebook, sky-high valuations of private companies, or a real and growing gap between the 1% and the rest, discussion of venture funding rounds and money often appears to be as big a conversation point as the products and innovation that's made this place unique.As my colleague +Scott Knaster often notes in his blog "Witless to History", he and I are good examples…
  • We've Gone Solar. The Data Already Shows Green Benefits.

    24 Mar 2014 | 11:15 pm
    The costs of home ownership extend well beyond the mortgage and annual rites of property tax. Since buying our home in 2010, I've often mildly complained about getting "Benjamin Franklin'd to death" with all the underpinning recurring costs - from water to garbage to energy utilities - and that's not even addressing the repairs you can't just pass off to a willing landlord.Long on our whimsical 'to do' list has been to consider going solar. We've always known it was good for the environment, to create our own energy and give it back to the power grid, but after months and months of getting…
  • If You Took a Photo, You're Sharing it, Right?

    11 Feb 2014 | 4:30 pm
    Back in the olden days, or at least to the 1980s, proud parents would take photos of their family, have the film developed at a photo lab, and then take the hard copies of these photos home. Some of the photos would be placed in keepsake books. Others would be framed. But you pretty much had to be in the same physical location as the person holding the photo. They brought the photos to you, and you looked at them, lovingly, or at least passively, for a moment, before handing them back or to the next relative down the line.Entire histories of lives come and gone are frozen in these physical…
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    Gates And Railings

  • Solar Mounting System Product Enhancements Continue at Schletter

    17 Apr 2014 | 3:24 am
    Shelby, North Carolina (PRWEB) April 09, 2014 Schletter
  • Five Reasons Erdogans Re-Election Could Help Turkey Reach New Heights

    15 Apr 2014 | 5:23 am
    Florida (PRWEB) April 08, 2014 Continuity is important for helping Turkey to move beyond its status as a mature emerging market, said Julian Walker, director at Spot Blue International Property. Erdogan, who first became prime minister in 2003, and his party can now persist with schemes aimed at attracting foreign investment and advancing the country on the international economic stage. To highlight this, below are five keys areas where Erdogans focus can continue to make a difference to Turkey. Erdogan and his AK Party are committed to driving key infrastructure projects in and…
  • Denver Condemnation Attorney Appointed to Represent Colorado in National Network of Eminent Domain Lawyers

    11 Apr 2014 | 9:24 am
    Denver, Colorado (PRWEB) April 04, 2014 Jack Sperber, Esq., a partner in the Denver office of Faegre Baker Daniels, has been selected as the Colorado representative of the Owners Counsel of America, a nationwide network of eminent domain attorneys dedicated to representing property owners in condemnation proceedings and property valuation litigation. Mr. Sperber succeeds his partner, Leslie Fields, Esq., who has been named as an Emeritus Member of the association. I am extremely honored to be elected as the Colorado representative of Owners Counsel. Its members are recognized nationally…
  • Popular SEO techniques for start ups

    11 Apr 2014 | 3:51 am
    People who succeed in SEO have expertise in doing two things quite well. Firstly, they can identify effective SEO techniques that would definite results. Second, they employ cent percent of their resources into scaling and executing those techniques. If you are wondering which SEO techniques can actually do the work for you, go through these solid techniques and try executing them. Search for broken link building opportunities- Broken link building is a white hat SEO strategy that is scalable and a lot powerful. However, locating them can be a huge pain unless you know a little bit about…
  • Spring Views at West Virginias State Parks Include Nature Walks, Educational and Entertainment Programs and Discounts

    7 Apr 2014 | 1:25 pm
    SOUTH CHARLESTON, W.Va. (PRWEB) March 31, 2014 Spring wildflower walks, birding programs and quiet cabin settings are spring tonics at West Virginias State Parks and Forests. Many spring-related events, programs and discounts are available to visitors in April and May. A mid-week cabin rental promotion that reduces costs and recognizes the amazing quiet of mountainous West Virginia appeals to travelers looking for fewer distractions. Fifteen parks and forests offer a 20 percent discount mid-week from dates in April through May 2014. Migration of birds is an April-through-May…
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    Firebelly Marketing

  • Content Performance, Social Data, Being Social – A Roundup of Firebelly’s CEO, Duncan Alney

    Kristine Esser
    14 Apr 2014 | 10:40 am
    At Firebelly our CEO has been on a serious writing kick. Here are Duncan’s most recent posts: Subtweet: Trash Talk or Invaluable Customer Intelligence Subtweeting is a trend seen and done by many teens and early twenty-somethings where they indirectly complain about someone or something. This article addresses the hidden value that subtweets could possibly
  • What is a Digital PR Strategist? (WTFS No. 1)

    Thomas Kennedy
    11 Apr 2014 | 4:24 am
    What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer. In this video, I make
  • Subtweets: Trash Talk or Invaluable Customer Intelligence

    Duncan Alney
    10 Apr 2014 | 8:59 am
    Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning
  • Design Thinking: Why Does It Even Matter?

    Kelli Bauman
    8 Apr 2014 | 10:25 am
    You’re probably wondering what design thinking is all about and what its role at Firebelly is… Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part of design, but design thinking goes deeper. When

    Thomas Kennedy
    25 Mar 2014 | 8:40 am
        Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up
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    ConverStations: Small Business Improvements

  • Remember When … in Friday Flutterings

    Mike Sansone
    18 Apr 2014 | 3:07 am
    “It’s a poor sort of memory that only looks backwards.” – Lewis Carroll … Remember when you had to stick your whole arm out of the window to signal other cars about your desire to change lanes or stop (arm out and down, palm open).  - Nowadays, signals are used as people change lanes, but not well before they do (?) and if you had to stick your hand out to signal a stop, the truck behind you would be tailgating too close to see your arm. … Remember when you’d get in trouble if you changed the television channels too quick? Double trouble if you…
  • Items on Your To Do List? Pick One

    Mike Sansone
    17 Apr 2014 | 9:09 am
    Overwhelm. There are plenty of small business owners and solopreneurs who work in a constant state of overwhelm. The opposite of being overwhelmed is probably not being underwhelmed. And par is not simply whelmed – in fact, whelm is a synonym of overwhelm. Finding good flow crushes overwhelm. I see and hear about a lot of to-do lists. It seems these lists are a barometer of overwhelm. So much to do! My to-do list is never ending I want to make a To-don’t list, and it’s on my list of things to get done. My response is simple: Pick One.  Just one. Do that. Focus on one…
  • Never Done

    Mike Sansone
    17 Apr 2014 | 4:35 am
    Continual Improvement Requires Your Continuous Efforts My grandfather was a carpenter by trade. When he wasn’t working on someone else’s house, he was working on his own. Some projects seemed to take a long time because he would work on the others before his own. Yet he was always making small improvements or finishing tasks of the larger projects. During one of his larger projects, I asked when he was going to be done with the house?  ”Never done,” he said. He knew by my raised eyebrows there was at least a handful of follow-up questions in my head. He explained that…
  • Completing a Jigsaw Puzzle Like SmallBizTracks

    Mike Sansone
    16 Apr 2014 | 8:44 am
    Completing a jigsaw puzzle can be a huge task. That’s why when someone brings one out on a snow day, they try to recruit others to join in a team effort. We can look at puzzles as a big job (could take days) or divide it up like a SmallBizTracks series of  smaller projects (might take a few hours). Let’s try the latter. SmallBizTracks Way – Completing a Jigsaw Puzzle Preparation – Find a flat surface and turn all the pieces right side up: Preparation is always an important first step. It allows for discovery of the shapes and sizes while developing ideas on what it…
  • Learning to Violate Your Templates

    Mike Sansone
    16 Apr 2014 | 4:17 am
    Every good small business owner has a set of practices or behaviors they rely on while operating their business. These “best practices” serve as a template for employees, customers, and during peak hours or seasons. As business climates, economies, and the marketplace continues to change at an accelerating pace, “Learning to Violate Your Templates” can be a profitable exercise. We’ve all heard the term “out of the box” as a motivator for creative and innovative thinking. It worked for a while, but what does it mean, really?  Whose box are we talking…
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  • Introducing WatchESPN for Amazon Fire TV

    Ryan Spoon
    2 Apr 2014 | 2:40 pm
    Today, Amazon released their new Fire TV – available immediately and priced at $99. As part of that announcement and release – WatchESPN has launched on the Fire TV, giving users access to ESPN’s suite of live programming and 1,000s of additional games & events exclusively available via ESPN3. Also noteworthy: WatchESPN is now available to Dish subscribers.
  • Introducing ESPN’s Tournament Challenge App

    Ryan Spoon
    17 Mar 2014 | 11:40 am
    Last night, the NCAA Basketball Tournament brackets were released… You can find your team among the field of 68 here. You can also follow your team – and make your bracket picks – with the new Tournament Challenge Application on iOS (iPhone + iPad), Android and Kindle. You can also dial **bracket from your mobile phone to download the app directly. Here is a video of the new Tournament Challenge App on iPhone (where it is currently #2 in all of iTunes): And remember, choose wisely:
  • 2013 in Review… A Few Great Tech Reads

    Ryan Spoon
    31 Dec 2013 | 7:30 am
    I am a sucker for year-end lists. I wanted to share a few great posts from ’13 – which is terribly far from complete… if you have other’s to share, please email or comment. In no order, whatsoever: - The 30 Best Pieces of Advice for Entrepreneurs in 2013 – - 2013: The Year in Interactive Storytelling – - Designing for Exponential Trends of 2014 – - The Year in Review – The Verge - The Most Popular Quartz Stories of 2013 – - Top 11 Mobile Trends of 2013 – - The 25 Most…
  • My 2013 Digital Habits

    Ryan Spoon
    30 Dec 2013 | 10:47 am
    It’s an annual geeky, blogging tradition: share those products and services that have made their way into your daily routines. It’s a simple reflection on those experiences that have become meaningful, those that have become less relevant, and those that others find interesting and useful. Mike Arrington used to publish an annual, very simple list of “Products I Cannot Live without”: 2009, 2008, 2007, 2006. And like many others, I did the same. It’s fun to revisit them and see which habits have stuck and, much more likely, what’s changed. So continuing the…
  • Facebook Extends Mobile Ad Units from Likes to Installs to Downloads to Purchases

    Ryan Spoon
    29 Dec 2013 | 5:53 am
    A couple weeks ago, I wrote about Facebook’s mobile “Install” ad units now driving movie downloads. Over the Christmas holiday, another format arrived: “Shop Now”. The unit itself is the same: a glossy, mid-stream ad that asks users to “Shop Now” (rather than “Install” or “Download”). Clicking the units keeps you inside the Facebook Application – which is a little confusing since it is an App Store icon and says “open in app”. The landing page is a gift store for iTunes gift cards – like other Facebook…
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    New Marketing and Interactive

  • Google Cloud Platform Does More and Costs Less (Dean Whitney)
    31 Mar 2014 | 2:35 pm
    Google Cloud Platform is an array of online services from Google that competes with Amazon Web Services. It’s clear now that Google is really serious about that competition. Less than a week ago,... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Ok, Vine is pretty darn cool (Dean Whitney)
    28 Feb 2014 | 12:28 pm
    On January 24, 2013, Twitter launched a new application that allows you to shoot and share 6-second long looping videos. The simplicity of the design and easy functionality have made Vine a tough... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Did Burger King Change its Name to Fries King? (Dean Whitney)
    2 Oct 2013 | 8:26 pm
    When I saw this I had to check the date – I thought it was one of those April Fools Day pranks. From the French Fry Burger to lower fat Satisfries Burger King has been really focused on fries... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Small is the new big (Dean Whitney)
    4 Sep 2013 | 5:54 am
    Seth Godin An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Cool tools for getting back to work (Dean Whitney)
    3 Sep 2013 | 10:53 pm
    I hope everyone had a great summer. Now the long weekends and summer vacations are over. Kids are back to school. Here’s some useful tool that may help make your job a little easier as you get... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • The Secret to a Wonderful Life

    Anna Farmery
    18 Apr 2014 | 3:53 am
    Do you ever feel that life is a balance of wish and regret? I look around and wish that humans could learn to live in the present. After all that is all that we have.... Yet so many people spend their time wishing they were someone else, wishing they could buy something more, wishing they could be somewhere else.... Then there comes a time, often a significant life event, that we regret not being somewhere else, not helping someone more, not spending enough time on.... The truth is .....wish and regret are useless, wasted emotions. Life is here. Life is now. Yesterday's life has gone.
  • Why you should stop DOING social media

    Anna Farmery
    17 Apr 2014 | 5:34 am
    Social is everywhere. From your fitness gear, to interactive shopping, from in car gadgets to gaming....and everything in between. Social is no longer a 'thing', a 'tool' is embedded into life. It is no longer an add-on, no longer something you is the way that we live. Social is not a topic to learn but a mindset to live by....(Tweet this) When I was 12 I had to move schools; I hated my new school. I felt a total misfit. I felt isolated and I didn't want to go to school. At my previous school, I had loved it. I had loads of friends, member of sports teams and was always…
  • How to Build a Career to Be Proud Of!

    Anna Farmery
    16 Apr 2014 | 1:32 am
    You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away.... So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know.... And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time! When you are tempted to cut corners....STOP! Take a minute and ask why are you having to cut corners? Ask...(Tweet this) If too much to do,…
  • 4 Ways to Turn Problems into Profit

    Anna Farmery
    15 Apr 2014 | 3:25 am
    Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy. That is one way of looking at problems however I prefer a different way.... Why? Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business. So....I prefer to see problems as opportunities for no other reason that this...THEY ARE! Problem 1 - the customer has a problem with your product, service, quality etc These are the best kind of problems because these are a TRUE…
  • Are You A Good Parent to Business Ideas?

    Anna Farmery
    14 Apr 2014 | 2:01 am
    In Bob's Guide to Social Leadership Super Powers, there are 30 days of challenging business questions to help you grow your business. Why questions and not answers? Simply because there is no ONE answer for all business types. It is a fallacy to think there is.... The art of business is knowing which questions will lead your business to the answer that is right for you. Here is one chapter from the Guide which may help you think differently today. Are you a Good Parent to Business Ideas? I see leadership and management neglecting a creative business culture. Ideas are not just for Christmas…
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    Polygraph Media Blog

  • Twitter and Gnip - A match made in data heaven

    Chris Treadaway
    17 Apr 2014 | 8:55 pm
    Last week, Twitter announced the acquisition of Gnip in what will certainly amount to be a key milestone in the evolution of social media. 2008-2010 Young social media managers emerge at brands to help them navigate new social media tools. 2011-2013 Social media turns increasingly from an earned/owned media channel to a paid media channel. 2014-2016 Old skills become obsolete. Brands, who are now spending a lot of money on the now-mature social media channel, need to optimize their spend. Young social media managers are replaced by data-oriented internet marketers. If you believe this…
  • Polygraph Moroch Partnership -- Actionable Social Data for Brands

    Chris Treadaway
    4 Nov 2013 | 10:58 am
    Today, we're happy to announce our partnership with Moroch to bring actionable social data to brands. Over the last year to 18 months, we've talked with a lot of consumer brands about how they can harness Facebook data to better react to customer feedback, make data-driven decisions, and significantly improve the efficiency of media buys. Most companies know that the data is rich and prime for investigation, but they don't know how to get started. That's where we come in. We bring hard data to help inform decisions that are often made today by feel or by subjective…
  • Augmenting Opinion with Data

    Chris Treadaway
    17 Oct 2013 | 9:56 am
    For those of us who are more left-brained thinkers, it's a pretty exciting time right now in 2013. Silos to data have been broken down in many instances... and there are a plethora of data sources available for fee or for free that can be tied together. Data visualization tools have progressed well beyond the visual and data processing constraints of Microsoft Excel. Business people can make things happen in tools like Tableau or SiSense, and D3 is emerging for situations that benefit from significant customization and drilldown. And perhaps most importantly, the "data-driven"…
  • Data Proliferation and the rise of the Chief Data Officer

    Chris Treadaway
    8 May 2013 | 12:50 pm
    Quick update today -- the "data proliferation problem" is just a theme I've heard from a lot of conversations recently. A fellow "data" startup CEO mentioned to me the other day that he lamented just how hard it is to sell "data" and "data services" to people in brands and the enterprise.  Marketing departments have millions of dollars to spend on print advertising that they know does not work... but a modest $100,000 investment to help people understand their data opportunity requires significant explanation and is often met with blank stares.
  • SXSW Panel on OPD (Other Peoples' Data)

    Chris Treadaway
    5 Mar 2013 | 6:24 am
    SXSW Interactive2013 approaches... it's the the fifth year in a row I'm attending and the sixth in the last eight for me.  The event continues to thrive and is the one "must-attend" event of the year in my book. A few quick thoughts on the panel I was invited to join by Carter Rabasa of Twilio and Hung Truong of NewFoundry -- it's my first time speaking at SXSW.  I straddle marketing & technology professionally, and am speaking on the tech side in this session. Discussion will center on mashups and/or "OPD" -- other peoples' data.  To me, the…
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  • Connecting Healthcare to Underserved Communities with Crowdfunding & Mobile

    Joleen Ong
    17 Apr 2014 | 8:30 am
    In Nepal, an estimated 75 infants and 12 women die in childbirth every day, many of them needlessly due to inadequate care. The problem isn’t care. It’s coordination. Hope Phones by Medic Mobile and Samahope are working together to bridge that gap. In Nepal, an estimated 75 infants and 12 women die in childbirth every day, many of them needlessly due to inadequate care. The problem isn’t care. It’s coordination. Learn how Hope Phones by Medic Mobile and Samahope are partnering to further One Heart World-Wide's mission to ensure that more women give birth safely.
  • Mobile for Good: How Mobile Wallets Will Transform Fundraising

    Joleen Ong
    16 Apr 2014 | 8:30 am
    Heather Mansfield Blogger Nonprofit Tech for Good What is the potential for mobile wallets on processing payments and fundraising? It not just the convenience of swiping. Learn more in this excerpt from the new book, "Mobile for Good: A How-To Fundraising Guide for Nonprofits." More than any other mobile payment processing technology, mobile wallets have the greatest possibility for transforming fundraising, but the technology and its implications are not well understood in the nonprofit sector. Learn more about opportunities for nonprofits in this excerpt from the new…
  • 4 Ways to Max Your Mobile for Diverse Demographics

    Joleen Ong
    15 Apr 2014 | 1:00 pm
  • Thank you for your 14NTC feedback!

    15 Apr 2014 | 12:46 pm
    Thanks again to everyone for being a part of the 14NTC! It’s our community that made the conference such a rich experience—and it’s your feedback that will make the 15NTC even better. We take all feedback seriously and appreciate the time you took to give it. Thank you.Shouts out to Lauren Girardin and Jen Newmeyer, our randomly selected winners from the pool of submitted conference and session evaluations. They both will receive shiny new Surface Tablets generously donated by Microsoft. And, hooray to Shumway Marshall who won the speaker raffle for free 15NTC registration.
  • Is it “Mobile First” or “Content First”?

    Joleen Ong
    15 Apr 2014 | 8:33 am
    Kristina Halvorson CEO Brain Traffic Mobile is simply one more way to connect to your audiences through content. Without powerful, useful, usable content, channels don’t matter. Mobile doesn’t matter. You have to get your content right, and that requires content strategy. “Mobile first!” It’s a phrase we often hear … but what exactly does it mean for your organization? Do you redesign your website to be responsive? Build a standalone mobile app? And—no matter what—how can you execute “mobile first” without compromising your messages and calls to action?
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  • 4 Ways Mindfulness Meditation Benefits So Many Conditions

    Jeremy Dean
    17 Apr 2014 | 6:20 am
    Four central components of how mindfulness meditation works.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Meditation Benefits: 10 Ways It Helps Your Mind Mindfulness Meditation: 8 Quick Exercises That Easily Fit into Your Day 4 Wonderful Ways Meditation Relieves Pain Meditation is an Effective Treatment for Depression, Anxiety and Pain Mindfulness at School Decreases Chance of Developing Depression
  • The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems

    Jeremy Dean
    16 Apr 2014 | 6:20 am
    Day-to-day living is one of the greatest challenges for those with Alzheimer's.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Family Problems In Childhood Affect Brain Development Autism: Vital Link Found Between Vitamin D and Serotonin Production Heavy Drinkers Lose Memory Faster With Age Memory Enhanced by a Simple Break After Reading 20 Wonderful Effects Exercise Has on the Mind
  • Are People Born Nice or Nasty?

    Jeremy Dean
    15 Apr 2014 | 6:20 am
    Genes which influence social behaviour enable some 'nice' people to overcome feelings of fear.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How We Know Babies Are Born With The Structure of Language People Are More Moral in the Morning People Are Happier When They Do The Right Thing Intelligent People Are More Inclined to Trust Others Do Posh People Cheat More Than the Lower Classes?
  • Drug Reverses Schizophrenia in Mice by Curbing Synaptic Pruning

    Jeremy Dean
    14 Apr 2014 | 6:20 am
    Experimental chemical restores some lost brain cell function in schizophrenia.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Marijuana Does Not Cause Schizophrenia Copper Pinpointed as Main Environmental Cause of Alzheimer’s Disease Possibility of Selectively Erasing Unwanted Memories New Study of Improvising Jazz Pianists Shows Similar Brain Circuits Used for Music and Language Can Having Sex Make You Smarter?
  • The Facial Expression That Makes You Appear Smarter

    Jeremy Dean
    13 Apr 2014 | 6:15 am
    Study finds men's actual intelligence can be read in their facial features but women's cannot.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Beard Psychology: 4 Signals That Serious Facial Hair Sends How Aging Changes What Makes You Happy The ‘Beer Goggles’ Effect: What Causes It? 10 Smart Studies that Help Unlock the Mysteries of Intelligence High Emotional Intelligence Dramatically Improves Decision-Making
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    Media Culpa

  • Using intentional typos in email marketing is a lame trick

    5 Apr 2014 | 9:29 am
    Like most people, I get a lot of unsolicited emails in my inbox. This week I noticed an unusual trick from a conference organizer who was hoping to get noticed, a trick that is one of the least classy I’ve seen in a while. This sender intentionally wrote email invitations that included spelling errors, for which they sent a second email in which they apologized for the embarrasing typo. The first conference invitation included the word “joint” instead of joined. The apology came almost immediately after in an email titled “Terrible mistake”. Notice the…
  • Twitter suspends Zlatan Ibrahimovic parody account without notice

    12 Mar 2014 | 9:54 am
    A parody Twitter account with about 90,000 followers was suspended yesterday without warning. The account @ZIbrahomovic has been entertaining Twitter users for almost two years with funny, but fake, quotes from Swedish football icon Zlatan Ibrahimovic. The account has been up front with the fact that it is not the real Zlatan, but that hasn’t stopped several Swedish news outlets from publishing it as real quotes. SVT, the Swedish public service tv channel, once published a fake quote that said: “If FIFA does not give me the Ballon d’Or I need to talk to Santa…
  • 10 things I learned from blogging for 10 years

    17 Feb 2014 | 10:41 am
    Today is a very special day, today this blog turns 10 years. I can’t believe I have been blogging for a decade already. Back then in 2004 blogging had not yet become mainstream. This was the first Swedish PR blog and I have this blog to thank for a lot of things. So to celebrate a decade of blogging I decided to list 10 things that I have learned from blogging: 1. Bloggers are generous It didn’t take more than a few weeks of blogging before I realized that the blogosphere was populated with people who were willing to help you and share knowledge without demanding anything in…
  • 25 maps that show how Sweden is unique

    24 Jan 2014 | 6:42 am
    Sweden is a neutral country, a fact that has helped keep us out of war for 200 years. We like to think of ourselves as quite moderate people. We even have our own unique word, “lagom“, which means not too much and not too little, rather “just enough”. But we might not be just as average as we would like to think. In many aspects, Sweden is the most progressive and extreme country in the world. Here are 25 maps that show Sweden being ranked number one or in the very top on various facts. Click on the maps for larger versions. 1. Milk consumption per capita Via Foodbeast…
  • World class response by Sainsbury’s on Twitter

    11 Jan 2014 | 4:44 am
    This conversation on Twitter by Sainsbury’s and a customer may be one of the funniest and best Twitter responses by a brand in a long time. Hat tip: @eskimon Related Posts:Ryanair crash lands in Twitter chatSpotify the second Swedish brand to reach 100,000 followers…Infographic: H&M vs Spotify on TwitterBurger King and Jeep turn Twitter hacking into PR…5 years on Twitter – infographic
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    Regular Geek

  • Geek Reading April 17, 2014

    Robert Diana
    17 Apr 2014 | 10:45 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Chrome Remote Desktop goes mobile | Google Chrome Blog Lens Blur in the new Google Camera app | Google Research Blog The Daily Six…
  • Geek Reading April 16, 2014

    Robert Diana
    16 Apr 2014 | 10:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. The Magic of Modularity | Javalobby The advantage of Scrum in evaluating “new stuff” | Javalobby Is the Search Space…
  • Geek Reading April 15, 2014

    Robert Diana
    15 Apr 2014 | 8:00 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Continuous Delivery: The Price of Admission | Javalobby Measuring Your DevOps Success | Javalobby Mikio’s Guide To Real-Time…
  • Geek Reading April 14, 2014

    Robert Diana
    14 Apr 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Write Code Every Day | John Resig Testing for “reverse” Heartbleed | Meldium XQuery 3.0, XPath 3.0, XQueryX 3.0, XDM…
  • Geek Reading April 11, 2014

    Robert Diana
    11 Apr 2014 | 8:45 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. 10 Reasons Not To Use Infinite Scroll On Your Website | bizzabo blog Why google is broken for debugging | The Omniref Blog…
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    Random Thoughts in Marketing

  • You're only as good as your customer service

    1 Apr 2014 | 12:02 pm
    I'm the type of person who likes to root for the underdog.  So when Samsung first came up with their answer  (Samsung Droid Charge) to Apple's Iphone, I was all over it.  That purchase was years ago, and represents the last time I will likely purchase a product from (or recommend to my family, friends and networks) a Samsung product.  It wasn't that the phone was horrible, but it did have more than one major bug for me.  I understand that products can have bugs, but that is why I expect support when I need it.When Samsung was unable to repair my phone (phone was only…
  • "Always On" is a game changer

    31 Mar 2014 | 8:10 am
    There have been two new products in the past 12 months that have me very excited for what's next.  First, the Motorola X, and most recently Ubi, the Ubiquitous computer.  Disclosure, I have not tried nor purchased either product. What has me so excited, is not even the actual products, but more importantly the introduction of devices that are always *listening*.  Siri might get all the press, but to use it, you need to physically interact with your Apple device. With the Motorola X, and the Ubi, you need only talk to the device, and it responds/replies accordingly.While I don't…
  • Smart-Watches - The Do's and Don'ts of Product Design

    29 Mar 2014 | 7:22 am
    I like being an early adopter, if for no other reason than to have new things to add to my junk drawer.  We all have a junk drawer, it's where bad technology goes to rot along with nail clippers, old keys and USB sticks.  So obviously, my appetite is wet for this next generation of devices - Wearables.If you don't want your product to end up in my junk drawer, here are three things you need to know;1) If you are making a Smart-Watch, DO KNOW that a Smart-Watch is a Watch first and foremost.  People treat watches as jewelry, and as such I do not want my Smart-Watch looking like…
  • Why Facebook bought Oculas Rift

    26 Mar 2014 | 8:06 am
    Mark Zuckerburg's Facebook just bought Oculas Rift (OR), a "next-gen" VR/gaming device.  Everyone is a buzz about how is it  a fit for Facebook?  Seems pretty straight forward to me.... Facebook Messenger via VR...Buy anything using an inflated stock price...Hardware envy....The next Iphone...ya these are the easy visions but I think The gift of Hindsight is 20-20, and if Zuck knew then what he knows now, he would have an 'eco-system' ...not unlike Apple's App store, or Google Play.  The nice thing about having over a billion users, is that there are sooooo many ways to…
  • Does Absense make the heart grow fonder?

    16 Jan 2014 | 8:26 am
    Anyone who had been reading my blog over the past 10 or so years, might have (or not) wondered where I went to.  Why was I no longer blogging?  Regretfully a very close family member had taken ill with cancer. I left not only blogging, but my start-up and marketing world to help him, and spend as much time with him as possible. He subsequently passed away a little more than a year ago.  At this time, I have a part time job working for Trader Joe's to provide me and my family with health insurance.  Though I enjoy working with (and for) the great people of Trader Joe's, my…
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  • LinkedIn Cuts More Free Features

    Maggie McGary
    16 Apr 2014 | 10:08 am
    Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. Here are three features that are currently on the chopping block:Products & Services tab on company pagesI recently blogged about the fact that LinkedIn was going to be deleting the Products & Services tab on company pages as of April 14. As promised, that…
  • How to Showcase Online Community Wins for Membership Marketing

    Maggie McGary
    11 Apr 2014 | 10:00 am
    Reading this article about Sermo, an online community for physicians, reaching 260,000 members, a part that jumped out at me was this one:“Over the years, physicians collaborated on tens of thousands of cases and although many successes go unreported, over 50% of iConsult cases posted are “Solved on Sermo.” Our average solve time is just 20 hours and most cases receive a first reply within 10 minutes.”How many associations that have online communities look at the collaboration that happens on those platforms in this way? Take ASAE, for example--every day, I see fellow association…
  • WTF Influence?

    Maggie McGary
    9 Apr 2014 | 5:28 am
    Am I the only one who’s wondering when the whole concept of “Influence” totally just jumped the rails? Not that I ever credited Influence platforms like Klout and/or Kred much to begin with...ok, I didn’t credit themAt all. But lately? The whole concept of influence just seems to have gone from iffy to just downright crazy.Take Klout. Their whole alleged point used to be that they were “the Standard for Online Influence.” Not that it meant anything at all, as it was easily game-able and a constantly moving target, but at least what the platform actually did sort of aligned with…
  • LinkedIn Products & Services Tab Disappearing April 14

    Maggie McGary
    28 Mar 2014 | 2:42 pm
    My eyes are bleeding from all the posts about Facebook’s drop in organic reach (yes, I know, I, too, am guilty about having written about it). People seem shocked that Facebook would do something as crass and uncaring as charging people to reach their audiences, when we’ve been getting that lunch for free until now. What I don’t get is why people are surprised--Facebook has never been interested in what’s best and easiest for users, and they never will be--they care about one thing, and that’s making billions of dollars. That’s the breaks when you’re counting on reaching your…
  • Book Review: The Circle

    Maggie McGary
    24 Mar 2014 | 2:30 pm
    Do you ever feel like you’re the last one to read a book that people have been recommending for ages, then you finally read it and you’re mad at yourself for not reading it sooner? That’s how I feel about The Circle by Dave Eggers. Friends at the Community Roundtable recommended it a few months ago and I mistakenly thought it was a business book. Not that I have anything against business books, but I try to not read them in my “fun” time and try to stick to fiction. So I guess that’s why I’d hesitated, and only picked up the book when I happened to see it at the library last…
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    Social News Watch

  • New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

    Michio Hasai
    13 Apr 2014 | 11:31 pm
    By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything. Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more…
  • TIL It’s Illegal to Lie About Someone on Twitter

    Michio Hasai
    30 Mar 2014 | 5:44 am
    Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries. The video below by Buzzfeed set me straight. Granted, I wouldn’t use Buzzfeed as an authority on social media or the internet, let alone the law, but it seems legit and it’s not important enough to…
  • Tesla is Playing the Media Perfectly

    JD Rucker
    24 Mar 2014 | 12:28 am
    It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful. First and foremost, let’s make two things very clear: We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably…
  • Questions Rise About Chevrolet Commercial (that may not be a Chevrolet commercial)

    Scarlett Madison
    9 Mar 2014 | 2:04 pm
    There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again. The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection…
  • The Dos and Don’ts of Facebook Marketing

    JD Rucker
    12 Feb 2014 | 2:15 pm
    There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid. In this infographic by Vertical Response, they do a great job at breaking down some of the rules that can help to generate a successful social media presence on Facebook. It’s not all about the numbers, though they are important. As cliche as it sounds, the rules on Facebook really…
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    Connect - Digital Marketing Expertise from iCrossing

  • OK Google Now, make me some money

    Tobit Michael
    17 Apr 2014 | 10:24 am
    Google Now is a really exciting product, providing people with hyper personalised results without a search even taking place.  The immediate, pro-active information sent direct to consumers has seen traditional Google searches amongst its users drop significantly, as people wanting to know travel information, weather forecasts or directions has plummeted.  As the algorithm becomes more intelligent and the the number of people using it grows, traditional queries are likely to drop further as more information is supplied proactively. As we become more comfortable with wearable tech, this…
  • Why we are almost certainly living in a computer simulation

    Sean Philip
    17 Apr 2014 | 3:11 am
    ‘Have you ever had a dream that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?’ The Matrix turned 15 this year, and while it set a new standard for action film special effects and cinematography, it’s probably best remembered for its central themes. For the uninitiated, the film revolves around the premise that the world around us is an illusion, constructed hundreds of years in the future in order to prevent humans from realising the truth – that we’re being harvested as…
  • Google’s Universal Analytics: Issues with inflated data

    Nick Rhodes
    11 Apr 2014 | 3:46 am
    With Universal Analytics (UA) finally out of beta, adoption rates look poised to soar. Boasting cross-device tracking, custom metrics, dimension widening and the measurement protocol (among other features), UA generates more insights than Sherlock Holmes can shake his pipe at. As with any new product, however, there are a few teething problems. Recently a client approached us with an unusual problem: their visit data were behaving erratically, with historic values changing over the course of the day. After fruitlessly searching for issues with the tracking code, we found that manually…
  • 7 top tips for successful infographics

    Matt Carrington
    9 Apr 2014 | 3:20 am
    Infographics are all around us. Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication. When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. However, once you have all the data, have created a beautiful image, and have it all set to go, you’ll want to maximize its effectiveness, so here…
  • Responsive design: How to weave content into an adaptive framework

    Danny Chadburn
    8 Apr 2014 | 3:25 am
    This is a condensed version of an ebook which is available to download in full on our website. Introduction We’ve put together this guide to help digital producers and strategists think about their content in a flexible and fluid way that will allow what they put together to adapt and flourish, regardless of the device it’s viewed on. We look at it from the point-of-view of your consumers as well as the colleagues and partners you work with day-to-day. This isn’t a technical walkthrough (head to the appendix to see some recommended reading for the geeky stuff), rather an overview of the…
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    C R U C E S

  • Apple’s CarPlay + Volvo

    Michael Myers
    17 Apr 2014 | 8:24 am
    Check it out!
  • EverythingMe (video)

    Michael Myers
    13 Apr 2014 | 4:16 am
    I wrote about something similar back in 2012. Looks like they’re getting there. Enjoy!
  • Benedict Evans on the issue of mobile discovery (video)

    Michael Myers
    11 Apr 2014 | 10:04 pm
    Great presentation by @benedictevans - with a weak Q&A session – on mobile’s current state.
  • Behold! The contextual magazine rack

    Michael Myers
    2 Apr 2014 | 8:05 pm
    (Many of you who read this blog may be too young to be able to relate to this but read on. It’s not complicated and you may actually like the idea.) For those of you have been to this thing called a “bookstore” or an airport recently you will understand the joy that is felt, ...
  • 5 ways Jonathan Ive changed our world

    Michael Myers
    20 Mar 2014 | 3:20 pm
    Just got done reading this interview of Jonathan Ive and they included this video. Enjoy!
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    Ben Werdmüller

  • Turbulence reports

    13 Apr 2014 | 4:50 pm
    Turbulence reports I'm a nervous flyer. I've been trying to get better over the years, and I'd never let it stop me from actually going anywhere, but I jump at turbulence, and I certainly can't ever get relaxed enough to do anything like sleep. I avoid red eye flights if at all possible, and try to sit over the wing. Something that's helped is the US government's Aviation Weather Center, and sites that use derivative maps, like Turbulence Forecast. When I'm not surprised by turbulence - I know it's going to show up during part of the flight path - I'm much less nervous about it. The same goes…
  • Homebrew Website Club

    8 Apr 2014 | 7:30 pm
    Homebrew Website Club Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: April 9, 6pm Ends: April 9, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a description of…
  • Some thoughts on Brendan Eich and Prop 8

    28 Mar 2014 | 1:05 pm
    Some thoughts on Brendan Eich and Prop 8 I'm trying to decide where I stand on Brendan Eich and Mozilla. A quick recap: Brendan Eich, inventor of JavaScript and co-founder of Mozilla, became CEO of the corporate arm recently. Unfortunately, he also donated $1000 to Proposition 8, the Mormon-sponsored movement against marriage equality. Mitchell Baker remains Chairperson of the non-profit. She is also the former CEO of the Corporation. Obviously, as both an educated person and a functioning human being, I'm in favor of marriage equality. I'm happy to put it in those terms: I have never seen an…
  • Homebrew Website Club

    24 Mar 2014 | 11:50 am
    Homebrew Website Club Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: March 26, 6:30pm Ends: March 26, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter Volume 1 Issue 1 for a description…
  • Seeking an #indieweb alternative to Google Voice

    18 Mar 2014 | 9:44 pm
    Seeking an #indieweb alternative to Google Voice The whole time I've been in the US, I've been using a Google Voice number to communicate. Here it is: +1 (312) 488-9373. The reasons are numerous: I can get phone calls on any of my connected devices, even when I'm out of the country. I can change phone service providers at any time. I can make calls in places with wifi but no cellphone reception. I get voicemails as text, so I don't have to listen through an endless series of recorded messages. Phone numbers themselves are kind of an archaic technology, but it's not feasible to ditch them just…
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  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
  • Teaching My Kid To Get A Career...

    11 May 2013 | 7:15 pm
    (This post originally appeared at Dad-O-Matic.)Those of you with kids in diapers or grade school may want to skip this post (unless you want a peek into the future at one of the many other parenting adventures you can look forward to facing). Those of you with teens and young adults getting ready to enter the workforce and start to earn more than an allowance, please read on...Jobs vs. CareerIn simple terms, I think of a job as something you do to make money. This is especially true when we are young. Babysitting, dog walking, lawn mowing, packing grocery bags, hawking fast-food, etc., are…
  • Roger and Me

    5 Apr 2013 | 8:46 pm
    Roger Ebert Blvd. (Photo credit: rexb)I've had the pleasure of meeting Roger Ebert, and like so many, I was terribly saddened by the news of his passing.(Name-dropping disclaimer: The older I get, the more I catch myself name-dropping.  At first, I felt embarrassed that I seem to always have a story about someone well-known.  But the truth is, I've been "out in the world" working for over 30 years, almost half of them in the entertainment industry, so I've been fortunate to meet and work with a lot of celebrities and notable business folks along the way...)Critical MassJust read the…
  • Wrist Watch: Pebble vs. Basis Band

    23 Mar 2013 | 9:22 am
    I'm Jeff and I am an early adopter. There. I said it. I admit to my vice (that's the first step, right?) As an admitted early adopter I was one of the early backers of the Pebble smart watch on Kickstarter, and I received my Pebble shortly after the first production run. Although I have had my Pebble for more than a month now, I have only worn it several times. That's because the same week that my Pebble arrived, I also received my Basis Band… another new gadget I ordered early enough to be among the first to receive.One Available WristAs most humans, I only have two wrists, one of which…
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    Social Networking for Newbies

  • How to view the tags you’ve created for your LinkedIn contacts

    Rick Itzkowich
    22 Mar 2014 | 2:41 pm
    With LinkedIn constantly changing the user interface it can be very frustrating to find where things are. Please watch the video below to locate the tags you’ve created for your contacts.
  • How to find groups on LinkedIn that fit a particular keyword search

    Rick Itzkowich
    20 Mar 2014 | 1:49 pm
    While I find that 95% of the LinkedIn groups are a waste of time, there is a 5% of those groups that is a goldmine! To better increase the chances of finding the 5%, you’ll need to learn how to start eliminating groups from consideration. One of the ways to do that is using a “keyword search.” The video below shows you how to do this.
  • Turning off your activity feed when updating your LinkedIn profile

    Rick Itzkowich
    27 Jan 2014 | 11:33 pm
    A recent article talks about how LinkedIn can hurt your job search if you’re not careful. Specifically the author writes about turning off the notifications that get sent to your network when you update your profile. Click here to read the full article. The video below shows you how to turn off your activity feed while you’re making changes to your profile.
  • How to re-arrange the order of your LinkedIn positions

    Rick Itzkowich
    11 Dec 2013 | 1:51 pm
    It used to be that your positions on LinkedIn were automatically arranged based on recency – the more recent position would be listed first. This was a major issue for people who have more than one current position in their profiles. Fortunately LinkedIn has now made it so that YOU are the one that selects the order in which the positions appear. Below is a video that shows you how to re-arrange your multiple LinkedIn positions to show in the order you prefer:
  • Send a message to multiple LinkedIn connections

    Rick Itzkowich
    24 Nov 2013 | 6:40 pm
    If you’re a longtime LinkedIn user you might remember when you used to be able to send a message to 200 connections at once. Those days are long gone. Nowadays that limit is down to 50 connections. Please watch the video below to see the various ways you can send messages to your LinkedIn connections.
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  • StudioPress Genesis Themes May Not Be Fully Mobile Responsive

    Gail Gardner
    17 Apr 2014 | 2:56 pm
    The main reason many bloggers switched from Thesis to Genesis is that StudioPress promotes it as mobile responsive. There is some fine print we must have missed somewhere because while most of their themes are considered mobile responsive, they DO NOT resize videos which is critical to having your posts display well on mobile devices. Some of their “mobile responsive” themes such as the Prose child theme this site uses do not even resize images. There ARE fixes for both of these issues explained below. How to Test Your Blog for Mobile Responsiveness Choose a post that has an image…
  • Learning From Failure: Get Your Joint Kindle eBook Now ~ Free Thru 4/15/14

    Gail Gardner
    13 Apr 2014 | 4:02 pm
    Rather than telling you about our new eBook just published on Kindle reader, I’ll let this review by Daisy S, Top 10 Reviewer on Amazon speak for itself: You can get a free copy between 4/11/14 and 4/14/14 (possibly through 4/15/14 – but that isn’t guaranteed – so why delay? Grab a copy now to read any time and share). After that this ebook written by 11 authors with life experiences to share will be only $0.99. We would keep it free – but Amazon does not permit that. Learning From Failure: Table of Contents Contents (Location 19) Angela England: Rewriting My…
  • Web Start Today – Online Design Studio for Professionals

    Gail Gardner
    10 Mar 2014 | 7:52 pm
    The market for code free website builders is growing at a brisk pace. Site builders have come a long way since their early days where they would restrict you as a designer. We are seeing an increasing number of site builders that allow you to express your creativity. Web Start Today is one such tool that is being used by professional designers. It is a user-friendly design studio that allows you to create websites without any knowledge of coding. Here are some insights into the features and functionalities of this tool and how it can help you design stunning websites. Web Based Tool For…
  • Brother CreativeCenter “Back to Business” Contest $500 Prize Suite

    Gail Gardner
    6 Mar 2014 | 7:14 am
    Brother has created a free way for anyone to design professional business cards, mailers, calenders, posters, and much more by editing templates provided in their CreativeCenter. If you can point and click you can create beautiful marketing materials. Print them out on your own printer or save them as a PDF file. Easily upload and use your own photos to make them even more special. Even if you have no graphics skills to create marketing materials, you can make beautiful documents like the ones below. This is an example of a mailing created for Deep Valley Farms CSA in Okmulgee, Oklahoma. …
  • 3 Reasons Bloggers Should Create & Sell Their Own Products

    Andy Nathan
    27 Feb 2014 | 3:35 pm
    Custom Image by For many bloggers, monetizing can be quite a pain. It’s no easy task to regularly create and share high quality content, keep your followers engaged, build your own mailing list, and cultivate a steady stream of traffic. Despite the difficulties that come with monetization, there’s one surefire way to make sure that you’re generating revenue from your blog—start creating and selling your own products. Here are three reasons why: Knowledge Sells— When it comes to selling products and/or services online, nothing generates more sales than knowledge or…
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  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
  • WordPress 3.8.2 now available to download and install

    Dan Thornton
    8 Apr 2014 | 1:26 pm
    The latest version of WordPress is now available to download and install. It’s an important security release which solves some important security issues, along with fixing a number of bugs. The security list is: Potential authentication cookie forgery. CVE-2014-0166. Privilege escalation: prevent contributors from publishing posts. CVE-2014-0165. (Hardening) Pass along additional information when processing pingbacks to help hosts identify potentially abusive requests. (Hardening) Fix a low-impact SQL injection by trusted users. (Hardening) Prevent possible cross-domain scripting…
  • Digital People in Peterborough Event: April 10, 2014

    Dan Thornton
    31 Mar 2014 | 8:15 am
    After a bit of a break, Digital People in Peterborough is back with a very cool event on Thursday April 10, 2014. Digital People in Peterborough – April 10, 2014 We’ve been invited to the Eco Innovation Centre in Peterborough to offer our thoughts on proposed plans for a new Digital Hub in the city! If that wasn’t enough, we’re also being generously bribed with some food and drink for attendees, in case you need an extra reason to come along. So it should be a good event, and an important one for the future of digital industries and creatives in Peterborough. And…
  • Best Business Social Media and Blogging Guidelines

    Dan Thornton
    9 Feb 2014 | 1:23 pm
    Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. Rather than relying on the efforts of a small group of individuals to monitor, engage, interact and report on all activity across the plethora of social networks, blogs, wikis, forums and other locations, a good social media policy or set of guidelines means that the workload…
  • WordPress Automatic Updates – Good or Bad?

    Dan Thornton
    5 Feb 2014 | 6:24 am
    Automatic updates were introduced to WordPress with the 3.7 Basie release, but the debate about them has been re-ignited as they recently came into effect for a large number of users who found their websites moved from 3.8 to 3.8.1 without any prior notification. As much as I like and respect his WP knowledge, I’m forced to disagree somewhat with Rhys Whynne’s article, which says they’re an unqualified good thing, and side with the view he references from Marj Wyatt. The way that automatic upgrades have been implemented without any easy controls for website owners means that…
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    One Trouser

  • Arlington Water Damage

    16 Apr 2014 | 6:23 am
    Water damage will not just trigger damage to furniture, carpetings, and flooring, but also the structure of a home. For this factor, it is crucial to employ a business that can do water damage in Arlington TX restoration services, at the very first indicator of damage to any locations of the house. Top business utilize the most recent devices, and extraction approaches, in order to guarantee all water is removed, prior to being able to restore any areas of the house. Whether it is the basement, living room, or other areas of the house, you have to get in touch with a restoration business, at…
  • Best Options For Water Damage In Scottsdale

    14 Apr 2014 | 5:39 pm
     Employing a Scottsdale water damage restoration business that focuses on care, is fully certified, insured, and bonded, are some things a homeowner should think about. It is also a good idea to find a restoration business that has great scores and reviews, and is renowneded in the local community. These are basic signs that they are not only trusted, but can perform any type of restoration services as are needed. If you discover any damage, to walls, carpetings, tile, or any other areas of your house, contact a restoration company instantly, to identify the process that has to be taken, to…
  • Water Damage Chicago

    14 Apr 2014 | 3:43 am
    Like Water Damage Chicago, mold damage can compromise your home’s foundation. If you observe an issue in your home, even if it seems insignificant, you must speak to a mold removal specialist right away. Not only can they check the house for damage, they can likewise make use of the most recent devices to check the foundation and structure, to guarantee no much deeper set damage has actually taken place. The earlier you call, the simpler it will be to avoid structural damage; however, even if it has taken place, the best removal specialists, will have the ability to perform the needed…
  • Water Damage In Fort Lauderdale

    9 Apr 2014 | 1:55 pm
    When the extraction services have been finished, sanitation, germicides, and other anti-microbial agents should be utilized, to sanitize the locations of the house which were treated. Deodorization items can be made use of, to help with the scent, as well as to help kill bacteria after water damage has happened on carpeting. Disinfectant products assist eliminate mildew, mold, and fungi, which can grow, if not dealt with instantly. No matter exactly how bad the damage was, it is important to employ a water damage restoration business, that likewise looks after sanitation, and potential mold…
  • RV Rental In Orlando Before Buying A Car

    11 Mar 2014 | 12:01 pm
    Before you go for car shopping, you should first consider RV rental in Orlando because it can help you determine what kind of car you are comfortable with. You can select from the many companies who have RV rentals in Orlando and first try to drive it in your streets to have a good feel of the roads. Then you can proceed to buying your own car and below you will find some useful tips about it. Car shopping can bring dread to your heart. It could remind you of times past where the salesman took advantage of you. Stop the insanity and read this article as the advice here will keep you safe from…
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    Social Media Bird Brain

  • Six Points for Good Content Leading to Engagement

    16 Apr 2014 | 6:49 pm
    Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content? Relevancy, Timeliness Informative, Funny, or Touching Presentation Visual/Audial Inviting Comment or Elaboration Relevancy, Timeliness Via Media Republic/Global Voices What you're posting about has to be something meaningful to your audience. If
  • Facebook - Stay or Go?

    9 Apr 2014 | 4:05 pm
    More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. And since FB hasn't said anything about whether they'd cut the nonprofits any slack, that's a question that's going to remain a while. So what to do? I think this is a good time to experiment. Patricia Redsicker cites recent research
  • Facebook Blocks the Stream

    2 Apr 2014 | 12:00 am
    Via Schenectandy on Panoramio I touched on this subject in last week's post, but now it's time to look at it from the perspective of what it means to you. To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline. While you'll continue to see posts from your friends and family with no problem, you might miss notifications and news from Pages that
  • No Corners Cut in Social Media

    26 Mar 2014 | 12:00 am
    Image via Digital Inspiration Let's talk about Facebook this week. Something is always going on with that social platform and it makes the news almost every day.  They're always trying something new and breaking something in the process, which drives some of their users crazy, but as long as their profits come from advertisers and they're not charging their users to be there, it's not
  • Learning and How

    12 Mar 2014 | 9:52 pm
    The Glory Days - 1955 World Series Scorecard (Photo credit: wallyg) For those of you less older than the hills, 'And how!' was a catchphrase of my mother's generation - the equivalent of 'word'. Last week, I put up a post about writing, and I used a new tool - one that analyzes headlines to see how appealing they are. The headline I used had a very good rating. I thought the content of the
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    Corporate Eye

  • Brands and the Disease of Data Paralysis – The 3-Step Cure

    Susan Gunelius
    14 Apr 2014 | 5:18 pm
    Is your brand suffering from data paralysis disease? Your brand might have data paralysis disease and your business results are already suffering. If you’re slow to take action and unwilling to take risks that can’t be supported by metrics, then your brand will suffer from data paralysis disease. Don’t worry. It’s curable. The first step to curing data paralysis disease is recognizing the symptoms listed above. Once you admit that your brand has a problem, you can make the necessary changes to cure it. Step 1: Accept the existence of conflicting data. In simplest…
  • The Gap Between Brand Marketers, Agencies, and Customer Lifetime Value

    Susan Gunelius
    9 Apr 2014 | 1:30 pm
    What tactics are most effective to improve customer lifetime value for brands? That’s one of the questions Econsultancy and Sitecore aimed to answer in their recent research study, Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age. In a study of both brand marketers and agencies, primarily from the United Kingdom (45%) and in other parts of Europe (22%), it was revealed that while there is consensus on the importance of building customer lifetime value, there is great disparity in how that customer lifetime value should be developed. The biggest gap was…
  • Facebook Gets More Ad Spending but Twitter Gets More Clicks

    Susan Gunelius
    8 Apr 2014 | 9:10 am
    Twitter ads get more clicks, but most brand marketers are still spending far more of their digital advertising budgets on Facebook ads. That finding comes from new research by Resolution Media (an Omnicom company) in its first annual Social Trends Report and is similar to results of Social Bakers’ State of Social Media Marketing and Advertising 2014 report. However, advertisers are ramping up their Twitter ad spending considerably. Resolution Media analyzed 2013 ad performance data from social ad campaigns of over 20 of its clients. These clients represented over $37 million in social…
  • Twitter Ads Are Irrelevant to 4 out of 5 Users

    Susan Gunelius
    5 Apr 2014 | 3:58 am
    New research from Deutsche Bank Securities Inc. reveals interesting insights into Twitter users’ behaviors and perceptions that brands need to understand. The study found that nearly half of active Twitter users are very engaged and use the platform more than once per day. In fact, daily average use of Twitter isn’t far behind Facebook’s daily average use. More than one out of two Twitter users (51%) want to learn about news and related events when they visit the platform. Furthermore, more than one out of three Twitter users (37%) use the social media platform to find…
  • Inc. 500 Rank LinkedIn as Social Media Platform of Choice

    Susan Gunelius
    3 Apr 2014 | 5:54 pm
    In the United States, the Inc. 500 is a list published every year by Inc. Magazine of the 500 fastest growing private companies in the country. Business people, investors, analysts—they all want to know what makes these companies tick. In 2007, the Center for Marketing Research at the University of Massachusetts Dartmouth launched the first of its annual reviews of the use of social media by the Inc. 500. Now, the results for 2013 are available. For the second year in a row, Inc. 500 executives ranked LinkedIn as the preferred platform with usage growing to 88% of companies in the Inc.
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    Steve Kayser's Riffs & Tiffs

  • THE INFORMANT: A Second Chance at Life

    Steve Kayser
    26 Mar 2014 | 10:21 pm
    The post THE INFORMANT: A Second Chance at Life appeared first on Steve Kayser. He was 32 years old, earning $1,000,000 per year and 3rd in line to take over leadership of a $70 billion dollar company. Three years later he was sitting in prison making 12 cents an hour. Then ... something amazing happened. The sublime beauty and redemptive cleansing of a second chance. The post THE INFORMANT: A Second Chance at Life appeared first on Steve Kayser.
  • Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises”

    Steve Kayser
    10 Mar 2014 | 1:36 pm
    The post Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises” appeared first on Steve Kayser. Who knew that without the love of a Cincinnati girl and her family, Batman and the Dark Knight would have never made it to the silver screen? The post Batman Saved by a Cincinnati Love Story? Interview with Michael Uslan, Producer of the “The Dark Knight Rises” appeared first on Steve Kayser.
  • An Inconvenient Genius

    Steve Kayser
    12 Feb 2014 | 5:20 pm
    The post An Inconvenient Genius appeared first on Steve Kayser. How often has one person affected humanity to such a degree that were the fruits of his labor withdrawn immediately from our day-to-day existence, the world as we know it … would essentially stop? The post An Inconvenient Genius appeared first on Steve Kayser.
  • How to Stay Relevant in Business and Life … Forever?

    Steve Kayser
    1 Feb 2014 | 3:41 am
    The post How to Stay Relevant in Business and Life … Forever? appeared first on Steve Kayser. I heard a couple of acquaintances talk about a person they work with that was "older" and no longer contributing to their business. This person apparently couldn't, or wouldn't, learn new skills. Or, for that matter, even keep up with the skill-set needed for the job. Age was mentioned, and not favorably. They thought this person should be "put out to pasture." The post How to Stay Relevant in Business and Life … Forever? appeared first on Steve Kayser.
  • Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic)

    Steve Kayser
    31 Jan 2014 | 4:12 pm
    The post Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic) appeared first on Steve Kayser. Good writers (in business or for pleasure) focus on telling their story the best they can. But guess what? Anymore that's not enough. If you want your content, your product, your story to be found you need to understand social signals and their impact on search engine rankings. The post Perfect Isn’t the Enemy of Good Writing – But Social Signals Might be (Gifographic) appeared first on Steve Kayser.
  • add this feed to my.Alltop - tech reviews, opinion and wit

  • Referral Traffic Insights: How Did You Find Me Here?

    16 Apr 2014 | 6:40 am
    And make sure you are doing all you can do to keep the 90% of your traffic around to engage with more of your content and perhaps fill out a contact form or subscribe to your RSS feed. It's the New Visitor you are trying to turn into Returning Visitors.
  • The 2013 State of Influence in Digital Marketing (Technorati Report)

    15 Apr 2014 | 8:41 am
    If you could tap into a blogger/influencer network for baby clothes as simply as you could place a $10,000 ad buy on Babies-R-Us, we'd have a growth model that could bring influence into the digital marketers toolbox. As it is, setting sail into influencer marketing without a plan or a platform is risky at best and terrifying to most business. The examples of social gone wrong, outweigh the examples of winners.
  • Facebook Business Pages: Why Keep Advertising on Facebook?

    14 Apr 2014 | 8:53 am
    Facebook will still be the biggest, baddest, social network on the web. Unfortunately it's becoming more of an advertising platform. But if you learn how to use it for your business, you can score some wins, even on the New pay-for-play Facebook.
  • Funny Thing About Digital Marketing Analytics

    9 Apr 2014 | 3:10 pm
    Often we are so caught up in the "metrics" we forget that it is a rear-view, it is what happened. We have to understand and keep our eyes on the competition who might be coming up behind us, but our real challenge is the open road ahead. WHAT ARE YOU GOING TO TRY NEXT?
  • SEARCH: Clarity About SEO vs PPC

    8 Apr 2014 | 8:19 am
    You can start by learning all you can about what makes page rank, SERP position, and other search performance metrics go up and down. And most importantly by understanding which search terms are actually generating the leads, sales, or goals you have set for your company.
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    Digital Marketing Blog // Digital Operative


    Nikki Johnson
    16 Apr 2014 | 8:51 am
    DO is excited to welcome our Spring class of digital interns. Over the course of the next 12 weeks we will focus on bringing you a fresh perspective from our Strategy, Marketing and Design interns on what it’s really like to intern at a digital agency. To start we will focus on DO’s newest Strategy intern Andrew Kang…… Hi there! My name is Andrew Kang, the new strategy intern for Digital Operative. For starters, I am a 21 year-old Bay-Area native who finds market research and the like pretty fascinating. I like to jam out on my crumby guitar from time to time and I enjoy singing like…
  • A/B Testing vs. Multivariate Testing

    Nikki Johnson
    15 Apr 2014 | 8:00 am
    If you’re familiar with website optimization, then you’ve probably heard of A/B testing and multivariate testing. But, you may not be familiar with which type of testing you are using and how they only vary slightly from one another in uses. A/B Testing What is A/B Testing? mostly referred to as split testing, where two versions of a webpage are compared to one another. Site visitors are either sent to version A or version B of the site and the testing is tracked by how they interact with the page. How should you use A/B testing? One of the most common uses is to test two completely…
  • DO Is Hiring!

    10 Apr 2014 | 6:08 pm
    DO is currently looking for passionate, enthusiastic individuals to fill three positions: Magento Developer, SEO Manager (San Diego & Denver offices) and Content Marketing specialist. If you want to work for a company who has unlimited vacation, an animal friendly office and bagel Fridays (EVERY Friday) — just to name a few perks — Check out the job listings below. Magento Developer: A Magento Developer who is passionate and excited about the latest and greatest technologies. You’ll be learning our existing methodologies and applying your own to ensure that DO is…
  • How to Create Your Own Vanity URL (and Why It Matters)

    Digital Operative
    10 Apr 2014 | 11:51 am
    Most people using the web have noticed that sometimes the links they click look a little bit shorter and different, but they lead to the same place and that’s really all that matters. From a small business owner or Webmaster perspective, the way a URL looks is a little bit more critical. URLs that are shortened change the way the long URL looks, but offer significant benefits to small business owners. Some of the most popular URL shorteners you may have seen include Buffer (,, Google (, and Hootsuite ( These are free URL shorteners that any business can use, and…
  • Webby Award Honoree

    9 Apr 2014 | 1:52 pm
    We are proud to announce that DO is officially a Webby Award Honoree for our work with an up-and-coming neighborhood in San Diego’s East Village, Makers Quarter. As our Agency Marketing Manager, Nikki Johnson stated: “This project was brought to us as a vision to create change in an area that has been void for years. With thought, vision and innovation, we have helped change Makers Quarter into a neighborhood locals can be proud of. They believe that when looking into the future, it is best to start by embracing the past while celebrating the present. We created their website,…
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    Technology & Marketing Law Blog

  • Google, Yahoo and Amazon Beat Defamation Claims–Kabbaj v. Google

    Eric Goldman
    17 Apr 2014 | 8:54 pm
    Photo credit: enameled house number two hundred and thirty // ShutterStockThe pro se plaintiff alleges that unknown Does defamed him. He sued Google, Yahoo and Amazon for this defamation alleging: (1) Google administered a blogger service and profile pages that contained defamatory and threatening communications; (2) Amazon created several accounts wherein it published/sold novels authored by third-parties and published user comments that defamed Plaintiff, and (3) defamatory content was created and sent by users of Yahoo’s email and internet service platform You all know where these…
  • Internet Law Professors File Amicus Brief in ‘Innocence of Muslims’ Case–Garcia v. Google

    Eric Goldman
    16 Apr 2014 | 9:06 am
    I’m sure you are familiar with Garcia v. Google, the copyright lawsuit against YouTube over the Innocence of Muslims video that led to a fatwa being issued against Garcia, an actress in the movie. In a truly awful opinion from February, a split Ninth Circuit panel led by Judge Kozinski issued a preliminary injunction against YouTube’s publication of the video, subsequently corrected to an injunction prohibiting YouTube’s publication of the video including Garcia’s depiction. The majority opinion butchered copyright law, and in a procedural move we don’t normally…
  • Twibel Ruling: Tweeting That Someone is “Fucking Crazy” is Not Defamatory

    Venkat Balasubramani
    15 Apr 2014 | 1:12 pm
    This is a case that addresses how defamation can play out on Twitter, which is a perennial favorite of mine (perhaps owing to my excessive participation in that medium). Feld tried to buy a horse (“Munition”) that would become a companion horse. Unfortunately Feld never got to enjoy Munition’s company, as Munition was sent via a horse auction to Canada and was slaughtered. Munition’s fate apparently became the topic of great (internet) debate, and Conway, a “bloodstock agent” weighed in. It does not appear that she had any prior relationship to the transaction or with Feld. In…
  • Court Lauds Blogs “As A Means Of Free Dissemination Of News And Public Comment”–Comins v. Vanvoorhis

    Eric Goldman
    12 Apr 2014 | 10:42 am
    Photo credit: I Love Blogging // ShutterStockA number of states have “retraction” laws that require plaintiffs to demand a retraction from media defendants before suing for defamation. How these laws apply to Internet publishers arose early in the development of Internet jurisprudence. For example, in the 1995 case It’s In the Cards v. Fuschetto, the court held that the Wisconsin retraction statute didn’t apply to an online bulletin board service. The Internet industry has changed a lot in the last 20 years, and now it’s clearer that many blogs are the functional…
  • Of Course The First Amendment Protects Baidu’s Search Engine, Even When It Censors Pro-Democracy Results (Forbes Cross-Post)

    Eric Goldman
    10 Apr 2014 | 1:44 pm
    Photo credit: Photo of Baidu homepage // Gil C / is the leading search engine in China. The plaintiffs in this case have published materials online about the democracy movement in China. They allege that, at the request of the Chinese government, Baidu excludes pro-democracy search results, including their materials. They sued Baidu in the United States for this alleged censorship. Recently, in a scholarly, thoughtful and wholly persuasive opinion, a federal judge emphatically rejected the lawsuit, saying the First Amendment protected Baidu’s search results. To…
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  • An Exact Process for Intelligent Delegation

    17 Apr 2014 | 5:50 am
    How do you delegate effectively? This is a BIG question for people. I personally didn’t automatically know how to do this when I became a business owner. But once I began building a team within my company, I had no choice but to figure it out. I had to work at it and learn how to do it more effectively because it didn’t come naturally to me. I still have plenty of room for improvement, and for me it’s a work in progress. Whenever I find myself slipping in this department, I go back to a process I learned several years ago to get things back on track. Here’s how you can do this too:…
  • Simple Stay-in-Touch Ideas to Turn More Prospects Into Clients

    10 Apr 2014 | 5:45 am
    We’ve all heard the saying, “The fortune is in the follow-up.” And, yes, sending out regular communication to your email list is a great way to stay on your subscribers’ radars. But what about prospects? The people who have expressed interest in working with you but haven’t yet signed on? It’s crucial that they be “nurtured” too. Your first step is to brainstorm a list of all the people you can think of who have inquired about working with you in the last 3-6 months or so. Then, decide how you’ll follow up. In your follow up, you don’t necessarily need to directly ask them…
  • Should You Be Willing to Take Risks, Fail, and Possibly Look “Dumb?”

    3 Apr 2014 | 5:45 am
    I absolutely believe entrepreneurs need to be willing to do these three things. Yep, over and over. And it’s OK! In fact, by definition entrepreneurship involves taking risks. There is no way around it. You might fail. You might waste time, energy and money. You may feel like you look silly. It’s all part of the game. Now, the risks can be calculated and smart. We’re not talking about throwing all caution to the wind. But the truth is, the bigger the risk, the bigger the reward. As an example, I hold intense 3-day live events every year and I have taken MAJOR risks every time. Why would…
  • A 5-Step Approach to Direct Mail That Gets Results (When Everyone Else is Using Email)

    27 Mar 2014 | 5:15 am
    With all of our inboxes looking more crowded than ever, it can feel extra tough to stand out these days. Yes, email marketing still works, and yes direct mail marketing can be expensive, but a successful direct mail campaign can quickly and easily offset those costs and boost profits. That’s why so many companies take advantage of the direct mail marketing concept.   The key to success is in your approach–proper planning goes a long way. 1. The Targeted Mailing List The most important thing is to know who your audience is so that you are able to target that audience with your…
  • When the Only Thing Growing is Your To Do List, A.D.D. is Your Solution

    20 Mar 2014 | 5:49 am
    When I first heard this concept–the idea that you want to automate, delegate or delete things that take a lot of time but don’t contribute to your bottom line directly–it was a huge a-ha. I was a typical overwhelmed entrepreneur, frustrated that the only thing growing was my never-ending list of things to do. I had hit a wall in my business, and it was driving me absolutely crazy.   Enter A.D.D. I finally started looking at all the things that were bogging me down, but weren’t necessarily high value..   Translation? They weren’t making me money! These tasks were…
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    Online Marketing Blog

  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

    Lee Odden
    14 Apr 2014 | 4:43 am
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media. In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and…
  • Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

    Ben Brausen
    11 Apr 2014 | 4:30 am
    Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes 6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro…
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    Content Matters

  • Twitter Buys Gnip; What Are the Repercussions?

    Barry Graubart
    15 Apr 2014 | 6:59 am
    Twitter is buying social media firehose Gnip, it's largest distributor and among the largest social data aggregators. On the surface, this could make sense. Twitter has been looking to monetize its data, and simply being a wholesaler doesn't let that business scale. As Rob Passarella notes, the deal is a clear sign that Twitter is focused on its data business. But the acquisition raises a few interesting questions. Data aggregation platforms are typically most successful when they are independent. Aggregators thrive because they can be "Switzerland", neutral and unaffiliated with any…
  • Out of the Ruins: Lessons from Thunderdome

    Barry Graubart
    3 Apr 2014 | 9:37 am
    Yesterday's announcement by Digital First Media's John Paton, that DFM would be shuttering it's Project Thunderdome has provoked quite a bit of chatter. Much of that came in the way of schadenfreude, or "patonfreude", as Lucia Moses called it. And, some of that is to be expected. John Paton has a big personality and he was not shy about touting the bold steps that DFM was taking in an effort to redefine their business. But most of the response was supportive, recognizing that bringing change is difficult, and we should celebrate the efforts, regardless of the results. Ultimately, there were…
  • With Office for iPad, Microsoft Aims to Drive Its Cloud Services

    Barry Graubart
    27 Mar 2014 | 1:49 pm
    The long-awaited Office for iPad was launched today. Office for iPad is clearly aimed at driving users to adopt Microsoft’s cloud-based tools. It’s fine as a document reader, but to edit or create documents requires a $99.99 per year Office 365 subscription. To access cloud-based documents, which is the primary way you'll work with documents, they have to reside on Microsoft OneDrive (the relabeled SkyDrive service). There’s no option to access your docs on Dropbox, Google Drive or any other third party platforms. You can get a free OneDrive account with 7 GB of storage, but for those…
  • The Simple Change that Could Dramatically Improve Hotel Customer Satisfaction

    Barry Graubart
    17 Dec 2013 | 7:08 am
    If you knew that a specific feature of your product annoyed 40-50% of your customers, what might you do? And if you knew that you could remove that annoyance by spending pennies, how quickly might you try to solve that? That’s what I thought. And that’s why it’s so frustrating to see how business hotels have either a total lack of understanding or lack of interest in the needs of business travelers.  Like most of you, my phone is now my alarm clock. And my bedtime reading is done on an iPad. Yet, when I check into a room in a typical business hotel, I find a nightstand like this: So,…
  • Poncho Shows Sometimes the Best Mobile App is No App at All

    Barry Graubart
    10 Nov 2013 | 10:30 am
     I've just started to use Poncho, the weather un-app from Betaworks and, at first glance, I'm impressed. I have used a bunch of weather apps and, until now, the two in "regular rotation" for me are Dark Sky and the Weather Channel. Dark Sky is a one-trick pony that executes that trick better than anyone else - it gives you the hyperlocal forecast for the next hour. So, whether you're trying to figure out whether to start the softball game, or whether to bring an umbrella to lunch, no one does it better. I use the Weather Channel app for the more mundane task of checking the daily weather…
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  • CEOs who are social will be the next new thing

    Michael Gass
    7 Apr 2014 | 7:29 pm
    Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. Ken and I continued the conversation on the impact social media has made upon the…
  • How to Write A Blog Post for Ad Agency New Business

    Michael Gass
    1 Apr 2014 | 11:35 am
    A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write…
  • How to personally get to know your agency’s best prospects

    Michael Gass
    31 Mar 2014 | 2:17 pm
    Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects.  But you must be willing to provide the time and resources to do it the right…
  • Try Speaking for Ad Agency New Business

    Michael Gass
    14 Mar 2014 | 12:05 pm
    Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.Public speaking is an essential component to my business development programI have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to…
  • A New Approach is NOW Needed for Ad Agency New Business

    Michael Gass
    6 Mar 2014 | 11:16 am
    Business development has undergone a major change.New business has historically been a problem for agencies.Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.They are often treated as vendors because they lack a positioning of expertise.Most don’t have a target audience thus, no focus for business development efforts.They are their own worst clients, the cobbler’s children with no shoes.No appeal beyond their local market.Forced to use interruption tactics to build awareness.But, with all of these problems, new…
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    Kneale Mann | Leadership

  • Eulogy or Resume?

    Kneale Mann
    15 Apr 2014 | 4:28 am
    David Brooks poses an important question – do we measure ourselves by what we do or who we are? The battle between our professional and career accomplishments get our attention while we discard or ignore who were are, what we stand for, how we want to live our lives. We spend a great deal of time in our lives climbing ladders, gaining experience, and attempting to improve our situation. Many measure money and power over human connection and value. Society often gives us the impression we need to be a certain way to fit in and fight the good fight. Brooks ponders if our attention is on the…
  • Work with Us

    Kneale Mann
    10 Apr 2014 | 3:52 pm
    I've had the privilege of working with start-ups, mid-size, and Fortune 500 organizations all over the world; coaching leadership professionals; and leading multifaceted strategic initiatives for over twenty-five years. My passion is to help leaders grow so business will grow. My mantra for business is simple: strong internal customer service ensures external customer service excellence to deliver profitable business results.I'm fortunate to work with leaders and managers to help them improve teamwork, collaboration, leadership, and culture through workshops, consulting, and coaching. It…
  • Leadership Lessons from the Past

    Kneale Mann
    7 Apr 2014 | 2:00 am
    A few years ago, I found a document that wasn't dated and didn't have an author’s name on it but from the language, it seemed to be quite old. Recently, I discovered a second document with some additional information that seems to be related to the first one. These could be the earliest known documents on leadership. Scaredycate ClosedooriusThis is the manager who has an “open door policy” when no one is actually in her office. Once the meeting begins, doors are sealed. Anything discussed in meetings are translated to staff, customers, or clients as her ideas.Likedbyallorus NeediadGreat…
  • Wonderment of Our Inner Child

    Kneale Mann
    2 Apr 2014 | 1:36 pm
    When we're kids, we're told to be curious, to dream and play, and to pretend. As we age, the world gets more demanding and puts on more constraints. Or do we do it to ourselves?Sir Ken Robinson is a fascinating man who is a tireless champion for creativity, education, and possibilities. Watch his TEDTalk and replace teacher with leader and children with team and see if this may help for your career, team, and kids.__________________________________________________________________Kneale Mann | Leadership Strategist, consultant, writer, speaker, executive coach facilitating performance growth…
  • 39 Ideas to Lead and Grow

    Kneale Mann
    24 Mar 2014 | 10:50 pm
    Embrace that there are many things you don't know. Focus on your strengths. Help something without their knowledge. Teach others. Waste no time with naysayers. Skip email for a day. Build a mastermind group. Take time for you.Let others make time to them. Be known for something. Surround yourself with smart people. Quality not quantity. Collaborate often. Remove negative people from your life. Have a flexible strategy. Avoid playing favorites. Leave politics to politicians. Adopt an open-mind policy. Be true to you. Be clear on your beliefs. Let your team take credit. Surround yourself with…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter Takes The Wraps Off Its "App Install" Ads

    Mark Brooks
    17 Apr 2014 | 12:15 pm
    RECODE.NET - Apr 17 - Twitter has revealed "app install” ads, a newish format that has been a giant hit for Facebook. They have been in the works for some time, and have been showing up in users’ feeds for the past few weeks. Now Twitter is formally starting to sell them to app developers, who use them to get people to install their apps or return to apps they’ve already downloaded to their phones. Industry observers think that app ads are one of the main reasons that Facebook went from zero mobile revenue to a ton of mobile revenue, and may account for half of Facebook’s mobile ad…
  • Creative Labs: Facebook's Own Startup Incubator

    Mark Brooks
    17 Apr 2014 | 9:46 am
    TECH CRUNCH - Apr 16 - Creative Labs is a new internal initiative at Facebook that’s playing more with products outside the core social networking site. It is about identifying other parts of Facebook that are grown up enough on their own to be ready to leave the nest. Part of the drive behind Creative Labs is the realization that people prefer single serve apps on mobile, with greater control over what sends notifications and what doesn’t. Taking Facebook’s core features and spreading them across apps would drive higher engagement across the board. by Darrell EtheringtonSee full…
  • Investors Send Twitter Up 11.4%

    Mark Brooks
    16 Apr 2014 | 12:06 pm
    TECH CRUNCH - Apr 15 - Twitter had a massive day in the markets, soaring ~11% following news that it has acquired Gnip. Twitter also picked up a key hire today: Google Maps guru Daniel Graf to help leads its consumer-facing product work. by Alex WilhelmSee full article at Tech Crunch See all posts on Twitter
  • Twitter Acquires Social Data Provider Gnip

    Mark Brooks
    15 Apr 2014 | 10:59 am
    TECH CRUNCH - Apr 15 - Twitter has acquired Gnip, the social data provider. Gnip offers access to historical Twitter data, and the full Twitter data firehose, but it also offers APIs that provide data from other social networks including Reddit, Instagram, Tumblr, Bitly and more. Twitter bringing Gnip in-house makes sense because it means it has more direct control over the monetization of its own content. by Darrell EtheringtonSee full article at Tech Crunch See all posts on Twitter
  • Facebook Is Here To Stay

    Mark Brooks
    15 Apr 2014 | 10:34 am
    CNBC - Apr 15 - While Facebook has enjoyed exponential growth since 2004, and now boasts 1.23B users, the brand has recently come under criticism for losing its cool. Some teenagers are growing bored of the site. "For them it's like going to a party with their parents," said Gavin Hammar, CEO of social media marketing platform Sendible. Analysts said this trend could get stronger this year, threatening to erode the FB's dominance, although most said it would be hard to imagine a world where Facebook loses its crown completely. Teenagers are turning to messaging apps instead. Facebook argues…
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  • What’s Wrong with Facebook? You Can’t Scale

    George F. Snell III
    8 Apr 2014 | 6:57 am
    And that’s ultimately the problem with every social network. The more friends you get. The more brands, bands, movies, books, groups, restaurants, and organizations you like – the less you’ll see of all their content – even if you want it. You, my friends, have limits. There’s only so much “content” that Facebook can deliver […]
  • All the Fake News Fit to Print

    George F. Snell III
    2 Apr 2014 | 1:44 pm
    Fake news is now a regular occurrence. A news story that’s just too good to be true rockets around the internet. Just a sampling from the last couple of months: Catholic Pope Francis declares that all religions are true North Korean Dictator Kim Jong Un murdered his uncle by feeding him to a pack of […]
  • This Blog Post Will Forever Change the Way You Read Headlines

    George F. Snell III
    27 Mar 2014 | 1:07 pm
    My headline is an example of where online journalism is heading – or should I say “sinking.” Once upon a time this kind of “link-baiting” headline was limited to, well, bloggers and to low-brow online publishers: BuzzFeed UpWorthy Gawker, etc. And, yes, I’m guilty of reading ALL of them. But I don’t read those publications […]
  • Content First, Website Second

    George F. Snell III
    26 Mar 2014 | 6:07 am
    No one goes to websites anymore, except when they do. Sounds nuts, I know, but let me explain. I don’t purposely visit many websites anymore, especially websites that produce their own content. You probably don’t either. The idea of going directly to a website and exploring its content is becoming an old-fashioned notion. That just […]
  • Hey, Brands, Stop Talking About How Great You Are

    George F. Snell III
    19 Mar 2014 | 6:22 am
    Let me tell you about an energy company I know called EnergyX. They are a real company, but EnergyX isn’t their real name. You’ll see why so enough. They are a public company with about $400 million in revenue. They employee 800 employees and have technology products that can only be described as cool. It’s […]
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    Jeff Korhan - New Media and Small Business Marketing

  • How to Use Social Media to Grow Your Email Subscribers

    Jeff Korhan
    14 Apr 2014 | 8:05 am
    During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. This is includes their overall strategy, as well as the channels, tactics, and tools they prefer to use. Nevertheless, they all shared one common objective: Use social media to increase your email subscribers. Growing your list should be among your top three…
  • How To Be So Helpful They Can’t Ignore You

    Jeff Korhan
    11 Apr 2014 | 10:27 am
    Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to the power of digital, the consumer does not differentiate between them. Everyone is answering questions and offering advice, and it’s all free. The winner in business today is the company that does helpful better. Tweet this Here’s how to be that…
  • Should Your Business Accept Blog Comments

    Jeff Korhan
    7 Apr 2014 | 3:48 am
    One of the top blogs on the web recently discontinued comments, and this came as a surprise to their community. The truth is many of us have struggled with comments over the years on our blogs. This is one reason why notable marketer Seth Godin discontinued comments on his blog way back in 2006. During the session I facilitated at the Social Media Marketing World conference this past week, a small business owner asked a question that is near and dear to me: “How do we determine which social media channels are right for our business?” Every business needs at least one channel that it…
  • How to Write an Introduction That Engages Any Audience

    Jeff Korhan
    4 Apr 2014 | 3:13 am
    Jeff Korhan introducing Mark Schaefer at Social Media Marketing World I recently had the pleasure of helping other speakers as a track leader for Social Media Marketing World. It was an interesting experience for me because typically I am the speaker, so in this situation I was assuming the role of those that help me to look good in front of an audience. My primary responsibility was introducing every speaker to the audience, facilitating questions, and properly thanking them. In other words, doing the necessary work to make them look good for this live event. There is a lesson in this for…
  • Relationship Selling is a Commitment Process

    Jeff Korhan
    26 Mar 2014 | 5:20 am
    Are you familiar with the negotiating practice of asking for a commitment for a commitment. It’s an important one for building and sustaining relationships, and that makes it essential for successful sales professionals and online marketers Selling is A Series of Mini-Commitments Especially in regards to online marketing, there is often the unrealistic expectation of consummating a sales transaction without first developing a relationship with the prospective buyer. Relationship selling is much like a courtship. There are intentional actions taken that are designed to build familiarity…
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  • (via 12 Rules for Startups from Mark Cuban)

    15 Apr 2014 | 7:40 am
    (via 12 Rules for Startups from Mark Cuban)
  • Amazing day of outreach today in support of the Governor’s...

    10 Apr 2014 | 2:09 pm
    Amazing day of outreach today in support of the Governor’s initiative. A lot of people pulling together to advance an important idea. If you were one of them, even in a small way, THANK YOU. It’s a great start, but will only be as effective as we can sustain the effort, sustain the visibility, and sustain the pressure on our State Representatives to do what’s right for Massachusetts. PLEASE take 5 minutes to identify and send a message to your representatives. Let’s keep up the pressure on this, and let’s get it done.
  • Let's End Massachusetts' Non-Compete Disadvantage

    10 Apr 2014 | 4:14 am
    Governor Patrick will announce an economic development bill today including a measure which will essentially render the non-compete agreement you likely signed with your employer un-enforceable in Massachusetts. California and New York - our frequent partners on the annual Olympic medal stand of US venture capital rankings - made this change years ago, and have been using it to recruit some of the best people from some of our best companies ever since.  Despite this, powerful forces led by EMC and an army of lawyers are about to rally political and financial support to oppose this change, to…
  • So What's A Marketing "Story?"

    9 Apr 2014 | 11:03 am
    I talk a lot about the importance of telling a story in your marketing. But what does that mean, really? What - exactly - IS a “story?” A story has five things: Setting - The Where, and When Character - This is Who, the person you’re rooting for or against. Conflict - The struggle at the core of the story, the tandem of outcomes representing success and failure that hold the reader in suspense. Plot - This is What, as in What Happens. Beginning, Middle, Climax, End. Theme - The Why. This is the connection between the story and the reader, what the reader takes away.  A…
  • Here’s how Eisenhower managed his time. He was a pretty...

    8 Apr 2014 | 6:06 am
    Here’s how Eisenhower managed his time. He was a pretty productive guy.
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    Phil Gerbyshak

  • What Seinfeld Can Teach Us about Business

    Phil Gerbyshak
    26 Mar 2014 | 2:24 pm
    Seinfeld is the fount of wisdom for all things animal, mineral or vegetable. Turning our eye to the business lessons taught in the television series will reveal every conceivable formula, recipe, model, strategy and technique for failure one could possibly imagine. Let’s have a look. Sales and Customer Service “And you want to be my latex salesman.” Lesson: Lying face down on the floor with your pants around your ankles is a poor posture for a sales candidate during an interview. “NO SOUP FOR YOU.” The Soup Nazi’s militant enforcement of customer discipline produces operational…
  • Want to know the Secret of What Great Brands Do?

    Phil Gerbyshak
    28 Jan 2014 | 9:02 am
    Want to know the secret to what great brands do differently, invest in their company’s differently and get amazing results for their shareholders differently? According to the author of the book What Great Brands Do, Denise Lee Yohn, the great brands do at least 7 things differently than the rest. As part of the Post 2 Post book tour, I got to spend 15 minutes with Denise talking about her book, and learned some of the “secrets” these great brands share. Can’t see the video above? Click here to watch What Great Brands Do – 15 minutes with Denise Lee Yohn. One of…
  • Leadership and Love: An Interview with Steve Farber

    Phil Gerbyshak
    10 Jan 2014 | 10:30 am
    Do you believe to be a good leader you need to love your team? Not capital L love, in a romantic way, but little l love, love who they are, what they do, and how they do it? I know it might feel like a foreign concept, and yet it is one of the most powerful ones. One of my favorite people on the planet who talks about leadership and love is my pal Steve Farber. Steve is the author of many great books, and is one of the most inspiring and practical speakers I’ve ever heard. I got to spend 20 minutes with him on his birthday to talk about leadership and love and a whole lot more. My…
  • The air that I breathe – My 3 words for 2014

    Phil Gerbyshak
    2 Jan 2014 | 11:40 am
    Chris Brogan started this in 2006 and I’ve been following it for a few years now. He encourages us to pick just 3 words that describe where our focus will be for the next 12 months. It’s not resolutions or goals but rather themes and words that capture your essence. Not too much work but enough that it is quite helpful, at least for me. So this year I picked 3 to focus on. I’m also sharing my why, to help you understand and maybe help me be accountable for them, and for me to refer back to throughout the year or at least at year end to see how my year went. Amplify –…
  • Hey Leader – Got Vision?

    Phil Gerbyshak
    19 Dec 2013 | 5:30 am
    NOTE from Phil: Today I’m sharing a guest post from Mike Myatt, author of the fantastic new book Hacking Leadership. I’ve known and respected Mike for a very long time, so I’m glad to be able to re-introduce him to you and share his new book with you. Enjoy?! Hey Leader – Got Vision? Visioning for leaders is a topic that I address in my new book Hacking Leadership and I believe it is a message that is often taken far too lightly by chief executives or any leader. A leader’s ability to perform effectively is so closely tied to their ability to form a clearly…
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    We First Blog

  • Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

    Dana Byerlee
    17 Apr 2014 | 11:45 am
    Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your brand’s or nonprofit’s mission: Build partnerships to scale impact   For example, one of the UN Foundation’s major partnerships is with Walgreens, one of the most prominent pharmacies in the country. Walgreens is well known for making it…
  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    Simon Mainwaring
    8 Apr 2014 | 10:51 am
    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future. For too long, the majority of huge corporations have overlooked their greatest untapped asset, the full potential of their employees. Many people who work inside large organizations are…
  • How Conscious Capitalism is Driving Business and Social Change

    Simon Mainwaring
    1 Apr 2014 | 9:51 am
    Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of customer community building. The fundamental premise behind the Conscious Capitalism movement and the training event, is that the private sector is facing an increasingly urgent responsibility to play a positive role in society. Raj Sisodia, who earlier…
  • Why Integration is the Key to the Impact of a Brand’s Social Purpose

    Simon Mainwaring
    24 Mar 2014 | 10:45 am
    A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by sharing the story of its good work more effectively so it can increase those social impact efforts. ACCP Slides in Las Vegas – We First from Simon Mainwaring I encourage you to download these slides and share them with your team, as I am confident that…
  • Coca-Cola On How Brand Story Shapes Brand Leadership

    Simon Mainwaring
    19 Mar 2014 | 11:14 am
    Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. What does the role of Global Director of Human & Cultural Insights entail? Tom looks at different cultures and societies to find out what they both want and need, and then brings that information back to the company to dissect and connect the data. This is…
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    Are We Connected?

  • What Passwords to change and where

    Mike Mueller
    10 Apr 2014 | 11:27 am
    Mashable had a great list of the sites that you need to change your passwords on. They could have also given you these 7 links to go directly to those areas The post What Passwords to change and where appeared first on [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • New Website Building Punchlist

    Mike Mueller
    4 Apr 2014 | 11:53 am
    People say Website Design is complicated. It doesn't have to be. Whether you DIY or hire out to a Pro, here's the 8 things you'll need before you get started. The post New Website Building Punchlist appeared first on [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Web Talent Marketing

  • Tinder: Come On Baby Light My Fire

    Bethany Bauer
    14 Apr 2014 | 12:30 pm
    Dating sites: yawn. Facebook stalking: so yesterday. Meeting random stranger on the street: what unheard of nonsense. The way we meet prospective love connections has changed since our parent’s era. With a constantly evolving digital environment, it’s about time dating started revolutionizing a little too. What Exactly is Tinder? You may be wondering. How will it affect my love life? Let me break it down for you. Tinder is an application on your smart phone. You are presented with a cornucopia of prospective men or women. You get to ‘determine your interest level’ by tapping the…
  • Brand Bloopers, Ruined Reputations, and What To Avoid

    Sarah Stoltzfus
    11 Apr 2014 | 11:00 am
    Ever since the onslaught of social media platforms and the increasing number of brands using them, reputations have been ruined in 140 characters or less.  Reputation Management is understanding and managing what people are saying about you. This involves many things including but not limited to; suppressing negative reviews, monitoring what people are saying, addressing criticism, and tactfully approaching situations. Reputation Management has become more important than ever, especially when it comes to social media channels and monitoring what your customers are saying about you. Not only…
  • Does Syndication Create Duplicate Content

    Lorianna S
    8 Apr 2014 | 10:56 am
    Does re-posting someone’s article violate Google’s Quality Guidelines? In a nutshell – yes, this is violating Google’s Quality Guidelines, assuming you don’t know the guidelines and haven’t taken the necessary steps to avoid creating duplicate content. Since that wasn’t a part of your question, I am assuming you haven’t taken the steps necessary to prevent it from being duplicate content. The details on how to avoid the duplicate content penalty come a little farther down. For now, let’s do a little review of the basics and background on duplicate content and content…
  • The Ever-Shrinking Reach of Facebook for Brands

    Justin Emig
    7 Apr 2014 | 10:55 am
    How we got here? Business pages have been around since 2007 on Facebook. They began as a medium for brands to communicate their message about product offerings, news, and provided the ability to have an engaged conversation with their end users (or ‘fans’ at the time). Like most promotional mediums, many marketers took this opportunity to continuously shout their message and relegated Facebook to be another push medium. In 2010, ‘Fans’ became ‘Likes’ and disdane elevated as those connected to their favorite brands felt overwhelmed with continuous promotion…
  • The Best Brand(ed) April Fools Pranks of 2014

    Justin Emig
    4 Apr 2014 | 12:37 pm
    The tradition of April Fool’s Day has been around since Medievil times. Yearly on April 1st, people from various cultures devise practical jokes and hoaxes with a singular goal of fooling the unsuspecting ‘mark.’ For many in Corporate America, April Fool’s Day is a day where each worker cautiously goes about their day, hoping they are not a victim of one of these practical jokes. Brands have seen the opportunity to use April Fool’s Day as a way to have some fun and generate some news. Google started in 2000 with their now infamous MentalPlex product (a user would…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Twitter Takes The Wraps Off Its "App Install" Ads

    Mark Brooks
    17 Apr 2014 | 12:15 pm
    RECODE.NET - Apr 17 - Twitter has revealed "app install” ads, a newish format that has been a giant hit for Facebook. They have been in the works for some time, and have been showing up in users’ feeds for the past few weeks. Now Twitter is formally starting to sell them to app developers, who use them to get people to install their apps or return to apps they’ve already downloaded to their phones. Industry observers think that app ads are one of the main reasons that Facebook went from zero mobile revenue to a ton of mobile revenue, and may account for half of Facebook’s mobile ad…
  • Creative Labs: Facebook's Own Startup Incubator

    Mark Brooks
    17 Apr 2014 | 9:46 am
    TECH CRUNCH - Apr 16 - Creative Labs is a new internal initiative at Facebook that’s playing more with products outside the core social networking site. It is about identifying other parts of Facebook that are grown up enough on their own to be ready to leave the nest. Part of the drive behind Creative Labs is the realization that people prefer single serve apps on mobile, with greater control over what sends notifications and what doesn’t. Taking Facebook’s core features and spreading them across apps would drive higher engagement across the board. by Darrell EtheringtonSee full…
  • Investors Send Twitter Up 11.4%

    Mark Brooks
    16 Apr 2014 | 12:06 pm
    TECH CRUNCH - Apr 15 - Twitter had a massive day in the markets, soaring ~11% following news that it has acquired Gnip. Twitter also picked up a key hire today: Google Maps guru Daniel Graf to help leads its consumer-facing product work. by Alex WilhelmSee full article at Tech Crunch See all posts on Twitter
  • Twitter Acquires Social Data Provider Gnip

    Mark Brooks
    15 Apr 2014 | 10:59 am
    TECH CRUNCH - Apr 15 - Twitter has acquired Gnip, the social data provider. Gnip offers access to historical Twitter data, and the full Twitter data firehose, but it also offers APIs that provide data from other social networks including Reddit, Instagram, Tumblr, Bitly and more. Twitter bringing Gnip in-house makes sense because it means it has more direct control over the monetization of its own content. by Darrell EtheringtonSee full article at Tech Crunch See all posts on Twitter
  • Facebook Is Here To Stay

    Mark Brooks
    15 Apr 2014 | 10:34 am
    CNBC - Apr 15 - While Facebook has enjoyed exponential growth since 2004, and now boasts 1.23B users, the brand has recently come under criticism for losing its cool. Some teenagers are growing bored of the site. "For them it's like going to a party with their parents," said Gavin Hammar, CEO of social media marketing platform Sendible. Analysts said this trend could get stronger this year, threatening to erode the FB's dominance, although most said it would be hard to imagine a world where Facebook loses its crown completely. Teenagers are turning to messaging apps instead. Facebook argues…
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  • The Weekly Cocktail: Week of April 14th

    Heather Whaling
    18 Apr 2014 | 4:56 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  A Wearables Startup Playbook US Airways Should Get a Total Pass on Their Twitter Blunder 5 Ways to Fight Spin Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns 11 Lessons I Learned at Startups That Keep Me Up at Night Case Study Shows How Twitter Advertising Can Pay Off The Confidence Gap Social Data as a Business Is Dead. Long Live Big Data Services. Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs Why…
  • Lead, Follow or Get Out of the Way

    Heather Whaling
    17 Apr 2014 | 5:55 am
    We’ve all been there: Having one of “those days” where you need an extra shot of caffeine and confidence to tackle the day. Bookmark or pin today’s post from 614 Media Group’s Lindsay Arnett for the next time you need a bit of inspiration: Post by: @arnett_la “It’s a man’s world.”  “Women are bossy, men are bosses.” “Just keep your head down and plug away.” Who makes these rules, anyway? Lucky for you, you can be anyone. You’re not limited to the job you’re in, the desk you’re behind and you’re certainly not limited because of your…
  • A Fresh Approach: 6 PR and Social Media Case Studies

    Heather Whaling
    16 Apr 2014 | 3:00 am
    Part of my goal here on prTini and through the weekly e-newsletter, A fresh AP[PR]OACH, is to provide relevant, actionable tips, tools and case studies to help all of us get smarter and more creative. That’s one reason why I love sharing case studies from our client work, as well as highlighting a best practice/case study in each e-newsletter. If you haven’t subscribed to the e-newsletter, I’d recommend it (though, clearly I’m biased!). Either way, read on to catch up on some of the case studies we’ve shared thus far in A fresh AP[PR]OACH: Bevel Nailed its…
  • Two Simple Ways to Overcome Time & Budget Issues in PR & Marketing

    Heather Whaling
    15 Apr 2014 | 5:16 am
    Two words every PR pro loves to hear? Shoestring budget. Next time you have to operate on one, stretch your resources with these tips from educational marketing consultant Shane Haggerty: Post by: @ShaneHaggerty For nearly a decade now I have worked in a world of marketing and communications where resources and time are limited. In both my roles as a one-person marketing shop working in school districts or as an educational marketing consultant, getting creative with how to create movements and build awareness with little to no resources has become a way of life. This isn’t breaking news…
  • Say Yes to Coffee Meetings

    Heather Whaling
    14 Apr 2014 | 9:28 am
    In the service business, time is literally money. When you run the business, that means most of your time is spent on activities that generate revenue. As a result, business owners have to be thoughtful — strategic, even — about how they spend their time. That’s why we hate getting emails that say “let me pick your brain.” In my head, that roughly translates to, “I have questions and don’t want to pay for answers, so I’m going to buy you a cup of coffee instead.” Nails. On. Chalkboard. A couple weeks ago, Arik Hanson shared that he’s…
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  • Nude Audio Launches in India

    22 Mar 2014 | 6:01 am
    Cross-posted from Tech & Travel Stories: I think the days of listening music on CDs & USB devices are fast numbered as we all enjoying streaming music online these days. With the the need to power audio on mobile devices, the adoption of bluetooth speakers in India is rapidly rising with music listeners in the country, being split across two categories: “The Die-hard JBL Flip lovers” and the affluential ones who prefer “The Bose Sound Link Mini”. Bose is by far the best in the league and has little or no competition! However, it’s iconic status comes at a…
  • That Feeling of Winning!

    11 Feb 2014 | 8:00 am
    Entry for Winning! #Conclave14 In an era, where the world has moved to 140 characters, I won’t use many lines to explain what Winning means to me and will make it short and simple As an entrepreneur my feeling of winning comes from my everyday experience & interactions with the people around me! When I see people in our organisation smiling and feeling happy about the culture we’re building at our workplace, I feel we’re winning and we’re moving forward. When our client says, “Good Job” to our team, I feel that…
  • Gadget Spotlight: JBL Flip, A little beauty

    1 Jan 2014 | 8:46 am
    Let’s start 2014 on a musical note with one of the coolest bluetooth speakers – JBL Flip. It connects easily with your bluetooth enabled smartphone, tablet or system and also plays music through the 3.5mm AUX input. Don’t go by its size, the portable Flip packs a big punch with its loud and crystal clear sound. In the price bracket of 5,000+ INR it is one of the best portable mini bluetooth speakers around! It has a “Call” button which means that you can use the Flip as a hands-free speaker for your phone calls. The Flip has an external AC charger and…
  • 2013 Social Media Bloopers

    30 Dec 2013 | 10:51 pm
    They say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them. So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers. Filed under: Social media, social media india Tagged: bloopers, Social media, socialmedia
  • How Restaurants Should Use Facebook?

    26 Nov 2013 | 5:54 am
    So you’re running a restaurant/working in a restaurant and wanna know how you can use Facebook? Folks at my company, Iffort have created a small presentation which will help you get started with a basic framework Hope you guys would like it. Filed under: Facebook Tagged: Facebook, facebook for restaurant, restaurant, restaurants
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    Tech in Asia

  • Alibaba’s Alipay payment service says konichiwa to Japan as it inks deal with Rakuten

    Josh Horwitz
    18 Apr 2014 | 4:51 am
    Alipay, China’s popular third-party payment service from tech giant Alibaba, will now be integrated onto Rakuten Global Market, the international e-commerce branch of “Japan’s Amazon.” According to an official statement from Rakuten, 250 shops on Rakuten Global Market will open up transactions with Alipay, though the company intends to increase that number gradually. Currently, 10,000 of Rakuten’s 42,000 domestic vendors sell goods internationally on Rakuten Global Market. With over 300 million registered users, Alipay takes the cake as China’s most popular…
  • Linked to prostitution, China’s favorite flirty chat app slammed by state media

    Steven Millward
    18 Apr 2014 | 2:34 am
    Workers at a ‘hair salon’ in China. (Photo: Flickr user dcmaster) This week, China is undertaking an online porn crackdown that state media says is needed in order to “create a healthy cyberspace.” Run by the National Office Against Pornographic and Illegal Publications, the clean-up campaign is going through mobile app stores, video streaming sites, ebooks, public photos, and online ads to check for illicit and inappropriate material in otherwise innocuous places. The public is being asked to report such content. Where racy material is found, the web administrators…
  • Some Bitcoin enthusiasts want to hijack the symbol for Thailand’s currency

    Saiyai Sakawee
    18 Apr 2014 | 2:05 am
    According to the Bitcoin community on Reddit, there are some Bitcoin enthusiasts who want to use ฿, the symbol for Thailand’s currency the Baht, as the sign for Bitcoin. This discussion came as Bitcoin has gained popularity around the world but there’s no official symbol that represents this cryptocurrency yet. Many alternatives have been suggested (see screenshot), but an unanimous decision has not been reached. The most popular one so far is the B with two lines, but that can’t actually be typed on keyboard while the Thai Baht (฿) can. Thai Baht symbol (฿) and other suggested…
  • Get ready for India’s smartphone explosion (INFOGRAPHIC)

    Josh Horwitz
    18 Apr 2014 | 12:05 am
    Jana, the Boston-based marketing and market intelligence firm, released an infographic yesterday on India’s smartphone market. It’s relatively simple as far as these types of reports go, but we like it because it underscores a few quick and dirty points. Indian smartphones are dirt cheap. Tons of Indian smartphone buyers (92 percent) will be buying a device for the first time this year. India, like many other developing economies, is Android country. Check out the full infographic below: Thumbnail image via Flickr user vigrigas The post Get ready for India’s smartphone…
  • This origami-like lightbulb may be the world’s most energy efficient

    Terence Lee
    17 Apr 2014 | 11:33 pm
    How many engineers does it take to change a light bulb? Three, it turns out. The founders of Hong Kong-based Nanoleaf – former engineering undergrads Gimmy Chu, Christian Yan and Tom Rodinger – are on a mission to reinvent the humble invention that has remain unchanged for over a century. The result is both unexpected and beautiful. Nanoleaf’s LED bulb is a geeky origami project – its body is made of folded silicon instead of glass. According to the company, this design makes it extremely energy efficient. “Being a scientist, Tom has an engineering…
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    Room 214

  • Hiring: Social Media Intern

    Graham Swalling
    17 Apr 2014 | 8:14 am
    Support Room 214 clients’ digital marketing campaigns through research, reporting, content creation, quality assurance and execution. Requires excellent attention to detail, organizational, analytical, and communication skills as well as strong problem-solving skills. Must have a passion for figuring out what’s next, what’s possible, and what delivers return on investment in social media and word of mouth marketing. Visit and to learn more about us. Key Responsibilities: Work with account management teams to support our clients…
  • Snapchat: 5 Reasons Your Brand Might Love It

    Taylor Cunningham
    4 Apr 2014 | 1:58 pm
    We’ve all seen it – Millennials contorting their faces, captioning hideous selfies, and rearing their heads in laughter at photos and videos their besties send via the rapidly growing mobile platform Snapchat. Young people around the world trade these short-shelf life images to stay connected with their closest friends and share the quirky ways they see the world. Despite its newness, some adventurous brands have tapped into Snapchat to cultivate relationships with their up-and-coming fans. Read on to learn what we see as the five core benefits of branding on Snapchat. #1 – Ten…
  • Digital Marketing: Spending vs Investing

    James Clark
    1 Apr 2014 | 2:00 am
    From many conversations with CMOs and Marketing VPs, I’ve found there is a fundamental misunderstanding of the difference between the value of digital marketing tactics. There’s a short game (spending) and long game (investing) to getting customers and sales via digital marketing, but most people have no patience or means to justify playing the long game. This presents an opportunity for any company looking for a competitive advantage. The Short Game – Digital Spending The short game is obvious: spending on search, display and promoted posts to drive traffic, visibility and…
  • Learning Resources from the Room 214 Creative Team

    Austin Redd
    28 Mar 2014 | 3:00 am
    Here at Room 214 our account team is often tasked with creating images for our clients to post on their social networks. The design team doesn’t always have the bandwidth to take on these smaller tasks. In an effort to increase efficiency, we’ve gathered a few resources to help our account team create quality images.  Skill Share Skill Share is an excellent resource, and a personal favorite, for learning new skills or expanding on what I already know. The site has hundreds of “member classes” available with a monthly membership. The topics of the classes range from…
  • Improve Your Social Media Strategy with Google Analytics

    Matt LeBeau
    27 Mar 2014 | 3:00 am
    We often get asked different versions of the same question: What’s the single best thing I can do to improve my social media marketing? At Room 214, our favorite way to measure the activity and effectiveness of social media is with Google Analytics. It’s free, extremely versatile and customizable, and it helps compare the performance of each social media platform over time. How to Activate + Set-up Google Analytics For those of you that are Google Analytics novices or don’t even know if you have the proper tracking code installed on your website, you can check out the great help…
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    Justin Levy

  • 5 Ways to Stop Being Distracted by Phone Notifications

    Justin Levy
    15 Apr 2014 | 5:00 am
    Recently I was sitting in a meeting when my phone lit up with a new incoming notification. Not wanting to be distracted, I closed the notification without unlocking my phone. When I glanced back up I realized that I didn’t hear an important update. I had not even engaged with the notification but in those few seconds I became distracted and had to ask for the update to be repeated. Sound familiar? This scenario has happened to all of us. It happens when we’re spending quality time with our spouses. It happens when we’re catching up with friends or colleagues. It happens during meetings.
  • Please Take My 2014 Reader Survey

    Justin Levy
    8 Apr 2014 | 7:37 am
    One area that I have struggled with over the past couple of years has been consistency in writing. Over the last few months I have had several friends encourage me to create more because they have either learned or been inspired by something I have shared. There are many different ways that I could create this information but before doing that I need to know more about YOU. Your needs, interests and types of content you enjoy consuming. Your input is very important to me. You’ll be helping me to help you better. I want to know how I can be most helpful in the time that you choose to spend…
  • Understanding Daily Routines to Increase Productivity

    Justin Levy
    1 Dec 2013 | 4:21 pm
    In the past when I would evaluate my schedule in an effort to optimize my time, I would consider only the working hours of the day. For me, this is between 7:30a-5:30p. During those hours, I timeblock my schedule including reading/research time, set times to process email, time to plan for the upcoming day and more. Though I thought about what I wanted or needed to get done outside of those hours, I rarely scheduled it, with the exception of personal appointments. As someone who strives to remain aware of my routines and processes, it occurred to me that I wasn’t taking into account…
  • Don’t Focus on the Upcoming Year’s Predictions

    Justin Levy
    30 Nov 2013 | 7:04 am
    It’s that time of the year when predictions begin dominating the content that is being shared. I predict you are about to read some predictions. — Jeremiah Owyang (@jowyang) November 30, 2013 While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. These predictions are usually from industry leaders and analysts who are on the cutting edge. The problem for enterprises is that it takes time to implement these changing or evolving trends. By the time budgets…
  • Stop Making Yourself Feel Guilty After the Holidays

    Justin Levy
    29 Nov 2013 | 8:17 am
    Did you eat until you could barely move? Great job! Did you wake up feeling guilty this morning? Stop. It is important that you don’t make yourself feel guilty for enjoying the holidays with your family and friends. There are only a few times per year that you have a large holiday dinner, with Thanksgiving being the largest feast of them all. Enjoy these chances to spend time with your friends, family and those closest to you. Don’t look in the rear-view mirror and blame yourself for eating too much. A quick search for “holidays and fitness” on Google reveals over 256 million results,…
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  • Enjoy Amazing Games on Your Android Phones for Free

    14 Apr 2014 | 2:31 am
    The Android system is a great hit among most mobile users as it providers user with a wide range of free mobile apps and games. Let’s look at 5 top free Android games. Angry Birds – This puzzle game is a great hit among Android users. In the game has to take of a flock f birds as their eggs are stolen by some evil pigs. One has to use a slingshot to launch these birds into the structures that the pigs hide in. As one advances the stages they get to play with different birds having different skills that help them t defeat the pigs. Abduction – In this game one has to save the cows from…
  • The Social Media Election Campaigning and Its Issues

    14 Apr 2014 | 2:20 am
    India is going through some highly turbulent times and as the 16th general elections began on 7 April 2014 the stakes are higher than ever. This is undoubted the largest election in the world with a mammoth of 814 million registered voters will make their choice from 543 representatives to represent the population in the lower house of the parliament. With an estimated 65% of the population under the age of 35, India is one of the youngest countries globally to vote this time. Political parties have fielded younger candidates and efforts are being made by all political parties to construct a…
  • Good News for the Industry, DMTI launches Post Graduate Program in Digital Media Marketing

    9 Apr 2014 | 11:40 pm
    The Digital Marketing Training Institute has launched the country’s first one-year full time Post Graduate Program in Digital Media Marketing. The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. The program is a first of its kind – the only program that integrates digital marketing with traditional marketing. A six-months paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year. “The PGPDM breaks away from the traditional MBA & other similar…
  • Windows Phone 8.1’s Cortana not coming to India until 2015

    4 Apr 2014 | 11:56 pm
    According to the reports, Microsoft has launched Windows Phone 8.1. This phone is capable of bringing the mobile operating system equal to Google’s Android and Apple’s iOS. This Windows Phone 8.1 comprises of many features but its key feature is ‘Cortana’. Cortana, a highlighting feature of Windows Phone 8.1, provides notifications to the users regarding phone calls, emails and messages. It lets the users set appointments and reminders and perform searches. It also allows the users to operate the music player etc. In addition to all these, it is able to track users’ online…
  • Beyond Oculus VR, 5 Tech Cos Working On 3D Virtual Reality

    4 Apr 2014 | 11:43 pm
    3D virtual reality is one such technology that has always been the core of attraction over the decades. This technology has been continually fascinating the people; no matter related to tech world or not. Over the times, many technologies, inventions, innovations, claims and researches have been held and conducted over the name of 3D virtual reality but nothing firm, till date, has been presented before the world especially analogous to what is used in the movies section around the world. But 2014 may become the year which may out an end to this curiosity of people around the world, since…
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  • Getting the Most Engagement for Your Tweets

    Team Position²
    16 Apr 2014 | 7:22 am
    As a top social platform, Twitter is a strong contender for the attention of brands. A wide user base coupled with a powerful ad interface beckons
  • Choosing between A/B Testing and Personalization, Social Strategy for B2B and much more…| Best of the Week

    Team Position²
    12 Apr 2014 | 4:06 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: To A/B Test or To Personalize? Are you more inclined towards a/b testing or personalization? Read this blog post to understand why you should adapt both and not try to choose between the two. Social Strategy for B2B How Much Content Do You Need for B2B SEO Success? Examining Why Marketers Gate White Papers behind Lead Forms  Mobile Search Reshapes the Path to Purchase Smarter Remarketing with Google Analytics Why Your Analytics are Failing You Best of the Week…
  • Google Applies “Not Provided” to Paid Search Ads

    Team Position²
    11 Apr 2014 | 8:37 am
    Following up on its SSL encryption for signed-in searches, Google is extending the “Not Provided” arm of influence to cover paid search ads. In an announcement on its blog, Google declared that it is removing the query from the referrer on ad clicks stemming from SSL searches on Google has assured advertisers that the latter will continue to have access to ad performance data and be able to optimize campaigns and landing pages. You will be able to draw crucial ads data from: The AdWords Search Terms report, which will give you access to the search queries that generated ad…
  • To A/B Test or To Personalize?

    Team Position²
    9 Apr 2014 | 7:23 am
    A/b testing or website personalization? These are two separate concepts each geared to deliver more effective marketing. Let’s examine a few important aspects of these before we go any further. As is true for most things, a/b testing and personalization also have their unique pros and cons. A/B Testing A/B testing is an approach towards making your website/emailer/online ads more effective by testing each aspect of them individually to see what delivers the greatest effectiveness. It’s a process of identifying which combination of elements, placed in what order can deliver the best…
  • Google Releases Universal Analytics For All

    Team Position²
    4 Apr 2014 | 9:19 am
    Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics equips you to power up for the measurement challenges of today’s multi-screen and multi-device environment. A few important things you need to know about Universal Analytics are: It has all the features, tools and reports of classic Analytics, including remarketing and audience reporting. Google will be launching the User ID feature gradually, which will help you understand your customer’s complete journey. This feature provides a more user-centric view of…
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    The Next Web

  • Rakuten links up with Alibaba’s Alipay payment service to increase its focus on China

    Jon Russell
    18 Apr 2014 | 3:41 am
    Japanese e-commerce firm Rakuten is increasing its focus on China after it announced a partnership with Alipay, the Alibaba-affiliated payment platform, to make it easier for shoppers in China to buy goods from its global site. Rakuten Global Market, the international branch of Rakuten’s domestic Ichiba marketplace service, has now added Alipay to its payment options. Parent firm Alibaba is China’s dominant online retail firm, but Rakuten’s service offers access to goods from retailers in Japan and other countries. Right now, 10,000 of the 42,000 ‘shops’ listed on Rakuten Ichiba…
  • A Facebook e-money service could be a big hit in Asia

    Jon Russell
    18 Apr 2014 | 12:03 am
    Reports this week suggest that Facebook is preparing to launch an e-money service. The Financial Times believes that the US company is weeks away from gaining regulatory approval in Ireland for a service that would let users store money on Facebook and use it to pay others. Facebook declined to comment on the report and its exact goals are unclear at this point. Forbes reports that Facebook has already obtained Money Services Business (MSB) licenses in 48 U.S. states, so it is planning something global, but the publication highlights a valid question: do users trust Facebook to handle their…
  • Samsung hints that Milk Music will ‘soon’ include ads, and offer a $3.99/month premium service

    Jon Russell
    17 Apr 2014 | 8:57 pm
    When Samsung introduced its first Internet radio service Milk Music in March, one of the things that stood out was that it was available free and without ads. That may change soon, according to information disclosed by Samsung today. Nestled away in an infographic about Milk Music is a pricing plan which suggests that the free version of the service will “soon” include advertising. Those wanting to avoid corporate messages interrupting their listening will be able to pay $3.99 per month for a premium service that Samsung hints is also on its way, complete with…
  • Klout to quietly shut down Cinch Q&A app on April 18

    Josh Ong
    17 Apr 2014 | 4:49 pm
    Klout notified users of its Cinch question-and-answer app in an email today that it will discontinue the service on April 18th at 12pm PST. Cinch launched last September in an effort to help Klout users tap their influencer and expert graphs for advice. For the few of you still using the Cinch app, Klout recommends that you use Jelly or Yabbly. Last month, Klout announced that it is being acquired by social marketing company Lithium Technologies. Earlier this year, the company added a content creation element to its platform.
  • Uber adds $1 “Safe Rides Fee” to UberX rides to pay for background checks and insurance

    Josh Ong
    17 Apr 2014 | 4:31 pm
    Uber revealed today that it is now adding a $1 “Safe Rides Fee” for UberX ridesharing trips in the US. Users have been receiving the following message in the app: According to Uber, the funds will be used for: background check process, regular motor vehicle checks, driver safety education, current and future development of safety features, and insurance. Uber cut Uberx prices in many of its cities earlier this year. While the extra $1 isn’t a huge burden on costs, the charge does feel  un-Uber, as the company has advertised “clear pricing” as one of its main strengths. Update:…
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    Jennings Social Media

  • Announcing New Client, Prairiebrooke Arts, And Contest To Win A Signed Jim Hamil Print!

    Emily Ward
    4 Apr 2014 | 2:10 pm
    We’re very excited to be working with our new client Prairiebrooke Arts! This colorful, chic art gallery and custom framing shop located in Downtown Overland Park represents an exceptional selection of original art from local, national and international artists and serves both residential and corporate clients. On April 25 and 26, 2014, the gallery will be holding an opening reception and book-signing for watercolor artist and Kansas City icon Jim Hamil. For the first time ever, his beautiful, historic pieces will be available on large-scale print canvases. We’ve also launched a…
  • Valerie Jennings Accepts Influential Women Award at KC Business Magazine Event

    Emily Ward
    28 Mar 2014 | 8:04 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM), accepted her award as one of KC Business’ most influential women in business in 2014 during KC Business Magazine’s ceremony Wednesday, March 19. She started JSMM in 2003 at the age of 24 and has since launched a second company that produces YouTube videos for brands. Jennings was accompanied at the awards event by several notable clients, vendors and friends including the president of Frank Ancona Honda, the owner of Laura’s Couture Collection, the owner of McCann CPA and other recognizable business leaders. Read more! At…
  • What Does A Social Media Marketer Do At JSMM?

    Emily Ward
    17 Mar 2014 | 10:33 am
    By Emily Ward, social media marketer at JSMM As a social media marketer at Jennings Social Media Marketing (JSMM), I craft targeted social media posts (including for Twitter, Facebook, LinkedIn, Google+, Blogger and WordPress), engage with industry influencers, write online press releases, case studies and e-Newsletters and pitch reporters.  We have a wide variety of clients so I’m also accustomed to writing for many different audiences across automotive, real estate, technology, workspace/architecture planning, education, legal, financial/money management/retirement, manufacturing,…
  • How To Work With A Social Media Agency

    7 Mar 2014 | 1:44 pm
    By Valerie Jennings, CEO and founder of JSMM & VBM If you are seeking to hire a social media consultant, employee, vendor or agency, you need to be aware of the following issues. One important caveat: Most social media professionals are very trustworthy and invaluable to the growth and development of the industry. However, this goes out to the few who may not have been as straight with some of our clients. Please note this is an educational opportunity for those who are interviewing or who wish to interview pros in the future. If you have any questions regarding any of these items, please…
  • Valerie Jennings, CEO Of JSMM, Makes Cover Of KC Business Magazine

    Emily Ward
    1 Mar 2014 | 1:52 pm
    Valerie Jennings, CEO and founder of JSMM and Viral Bolt Media, recently made the cover of KC Business magazine as part of the Class of 2014 Influential Women. Check out the article. The magazine, which will showcase and celebrate those honored as KC Business’ Class of 2014 Influential Women, selected the photo above to use as the cover of the March Issue of KC Business. Jennings started her business more than 10 years ago at the age of 24. Since then, she has worked with vastly different businesses in both the U.S. and overseas. She is a former award-winning print journalist, published…
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    Relationship Economy

  • Say It Enough Times And They’ll Believe It

    Jay Deragon
    9 Apr 2014 | 2:20 am
    If we read or hear enough of the same thing sooner or later we begin to believe what we hear or read whether it is true or not. We grow up hearing about getting and educations and getting a good job because that is what everyone says to do. We go to work for a company that tells us what they want us to believe  regardless of how they treat us or the customer. Over time we become numb to the truth and fearful of speaking up. The media repeats stories of interest and reports the so called facts about the story and we all believe it whether it is true or not. We are told what we can and…
  • Do Women Listen & Understand More Than Men?

    Jay Deragon
    8 Apr 2014 | 2:15 am
    Women often accuse men of not listening. Men usually get defensive and argue they do. We’ve all experienced this argument but the scientific facts support the women. In a world of constant change being able to interpret the meaning of change is more important than reacting to the change. Men tend to draw conclusions based on limited data while women tend to seek a fuller understanding before concluding the meaning of change. Sometimes “drawing a quick conclusion” misses important information that when “heard or seen” could be revealing significant developments.
  • The Foolish Things Business People Do

    Jay Deragon
    2 Apr 2014 | 2:30 am
    I have made some foolish business decisions in the past and each time I make sure the lesson is implanted in my brain for recall when I wander again towards foolishness.  Foolishness is the opposite of wisdom and the only thing that sustains a business is the wisdom to know not to make foolish decisions. It would be valuable if all of us could learn from the foolish decisions each of us have made individually and collectively. Imagine the savings that could be realized from helping others avoid costly mistakes created from foolish decisions.  The fact is that today anyone can improve the…
  • Learning to Understand

    Jay Deragon
    1 Apr 2014 | 3:47 am
    C.S. Lewis said: “We read to learn that we are not alone”. Reading will help you to learn more about the world, about human nature, about how human beings interact in society and in work. Studies have shown that the best leaders are those that read a lot. But it is not just in reading that creates the value it is in reading with the intent to understand. If you don’t understand why, how, where, what or when…read to understand. The first book you should read is “yourself” because once you understand your person, your purpose and your product (what value you…
  • Beginning Over to Advance Forward

    Jay Deragon
    31 Mar 2014 | 2:20 am
    If what you know isn’t working then maybe it is time to learn something new. In a world of constant change there is always something new to learn. But some people consider themselves an “expert” in knowing when in fact they are beginners stuck in what they think they know. Ideas, opinions, and expertise get in the way of knowing what we don’t know. “Knowing” does not allow us anything new, no surprises, no insights, no discoveries. When seeking improvements, innovation or even simple problem solving it is vital to look at what we don’t know or see to…
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    Jason Yormark

  • Why Sometimes You Have To Say No To New Business

    Jason Yormark
    14 Apr 2014 | 12:11 pm
    Not every lead is a good one. In my first year of starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. What initially started out as a very promising lead for our company, turned into the most ridiculous showing of disorganization and disrespect I’ve faced since launching my business. A week or so ago, I was delighted to…
  • How To Guarantee Your Facebook Page Content Reaches Your Fans

    Jason Yormark
    2 Apr 2014 | 3:06 pm
    Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next. Some are proclaiming they are leaving the platform, while others have begrudgingly bit the bullet and started paying to promote their posts. While I certainly enjoyed…
  • Social Media Isn’t Going Anywhere

    Jason Yormark
    24 Feb 2014 | 9:22 am
    I often get asked from folks whether there will ever be a “social media crash”. Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. My simple answer is always no. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social”. It’s the technology that has changed that has allowed us to do so differently. So while I’m sure there will be a fair share of social channels that will come and go, our social…
  • Rick Pitino & The Cauldron of Social Media Poison

    Jason Yormark
    19 Feb 2014 | 9:47 am
    Sounds like a Harry Potter movie doesn’t it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. As quoted from the article linked above: I think technology is a great thing in many instances, and I think it’s poison in others, and for people in sports especially. He goes on to explain how social media and technology have created a environment where kids and athletes specifically are having a harder time communicating in…
  • The 5 Top Things That Practically Guarantee Relationship Success

    Jason Yormark
    13 Feb 2014 | 8:30 am
    I interrupt the usually scheduled program of social media and technology posts with this little relationship post I felt compelled to write. My blogging has always been inspired by helping others in any way I can. Sometimes that strays from my professional world. This time around it’s about relationships. Over the past few years, I’ve been through some tremendous life challenges and changes and have learned so much that I feel compelled to share what I feel I’ve learned. One of the biggest things I’ve experienced is meeting and being with someone that works on every…
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  • AdWeek – Virgin Galactic Is Going to Be Social Media on Rocket Fuel

    Marissa Rubin
    17 Apr 2014 | 1:54 pm
    Read the full article here: The post AdWeek – Virgin Galactic Is Going to Be Social Media on Rocket Fuel appeared first on Edelman.
  • Communications Planning and Successful Hospital Mergers

    Rachel Edery
    17 Apr 2014 | 10:48 am
    A longer version of this post originally appeared on Becker’s Hospital Review. With new demands and changes impacting how health care is delivered and paid for, health system and hospital leaders are finding that to remain viable they must find partners. The reasons to merge are clear – there are emerging demands due to the Affordable Care Act (ACA), managing costs, improving negotiating power and handling regulatory/legal threats. A roadmap is essential Hospital leadership must be ready to answer the following questions: Why has the hospital or health system decided to explore a…
  • How the New Nutrition Facts Label Impacts the Food Industry

    Marissa Rubin
    17 Apr 2014 | 7:17 am
    Committed to making the healthy choice the easy choice, the Obama administration recently announced the United States has kicked off a multi-year process to update the Nutrition Facts Label for the first time in nearly a quarter of a century. While the label has not changed in the 24 years since the Nutrition Labeling and Education Act of 1990 came into play, the world certainly has. We are living with an obesity epidemic; scientific evidence about what constitutes a healthy diet continues to evolve; the marketplace has changed; the Internet has revolutionized how we access and share…
  • Cathy Barry-Ipema

    Marissa Rubin
    16 Apr 2014 | 12:33 pm
    The post Cathy Barry-Ipema appeared first on Edelman.
  • Sir Martin Sorrell’s View on the Future of Marketing Services

    Richard Edelman
    16 Apr 2014 | 8:58 am
    I went to The Wall Street Journal Viewpoints breakfast on Monday where Sir Martin Sorrell, CEO of WPP, was interviewed by John Bussey, one of the Journal’s most experienced editors. Sorrell was animated, humorous and at times combative (every reference to the soon to be Publicis Omnicom Group, or POG in Sorrell’s lingo, was tinged with sarcasm). There was even a moment of street theater; after I asked Sorrell a question about the value of his traditional ad agency brands, Bussey asked whether WPP would be interested in acquiring Edelman. Sorrell said that he had been trying to persuade…
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    Adam Sherk

  • The Best Social Media Analytics Tools for Publishers

    Adam Sherk
    17 Apr 2014 | 7:19 am
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking. I have intentionally left off most of the wider-ranging management platforms and enterprise suites to try to limit the scope. Real-Time Analytics These real-time analytics platforms are among the most…
  • How Much Search and Social Media Traffic Do Publishers Get?

    Adam Sherk
    10 Feb 2014 | 7:01 am
    On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8% Social Media 10.2% Other Web Sites 22.3%…
  • My Top Posts of 2013 on SEO and Social Media for Publishers

    Adam Sherk
    17 Dec 2013 | 4:57 am
    I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them SEO Tips for Infinite Scrolling SEO Guidelines for Sponsored Content and Partner Links The Best Free (or Cheap) Tools for Blogger and Influencer Outreach Google+ Engagement for News Sites: Top Performers and…
  • 29% of the Top 500 Google+ Pages are News and Content Sites

    Adam Sherk
    3 Dec 2013 | 7:52 am
    Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+. So I went through the most followed rankings on CircleCount to see how many fall into this category. For the purposes of this exercise I counted traditional news organizations, lifestyle publications, Web-only news…
  • Success with the Google News Standout Tag: A 90-Day Study

    Adam Sherk
    23 Oct 2013 | 6:39 am
    Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag, I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. So I set out to gather some informal data. For the past three months I’ve been checking Google News for articles with a “Featured” label, capturing which sites appear and confirming that they used the…
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    The Blog of Matthew Loop

  • Selling Products Online? Watch This FIRST

    Matthew Loop
    12 Apr 2014 | 8:58 am
    If you sell products or services online (or intend to), watch this video immediately. You’ll discover one of the BEST expert positioning secrets that multiply your customer and sales numbers quickly. When you manage public perception in this way, you gain instant credibility in the marketplace.     This video was shot at Paradisus Punta Cana in the Dominican Republic. We just hosted an adventure mastermind there for doctors and entrepreneurs. It’s one of my favorite Caribbean hot spots. Did you like this post? If so, click the Facebook “like” button below and share…
  • The Google+ Local Marketing Blueprint for Chiropractors

    Matthew Loop
    11 Apr 2014 | 2:09 pm
    What an AWESOME CALL last night!! Great questions by fellow chiropractors, too! All 197 lines were packed so I apologize if you tried to get on and had trouble. Technology cooperated and we now have a replay available below. You DO NOT want to miss what was discussed as it affects your practice volume and revenue directly. Google+ Local, Yelp, and more practice-building strategies were covered. You’ll find out how HUNDREDS of chiropractors like yourself are flooding their online listings with positive reviews. This hides negative ratings once and for all! If done right, this one simple…
  • The 6 Secrets of Ethical Persuasion and Influence

    Matthew Loop
    16 Mar 2014 | 9:30 am
    These universal principles of persuasion make you more effective in life and MULTIPLY your business revenue almost immediately! Discover the powerful influence factors that make people say yes. As you’ll see in this eye-opening video, there is an exact science to this. As a business owner who’s looking to make a greater impact, this is one of the most valuable lessons you’ll ever learn.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: 4 Hypnotic Psychological Triggers That Earn Trust…
  • The 7 BEST Chiropractic Practice Marketing Strategies!

    Matthew Loop
    27 Feb 2014 | 10:40 am
    In this free video training, you’ll discover the best chiropractic marketing strategies that are working right now to attract an extra 30+ new patients per month. The beauty of implementing these systems is that you don’t need to spend any money to make them effective! Here’s what you’ll learn on the webinar: The top 12 tools that are EXPLODING today’s chiropractic practices. 3 powerful social media strategies that turn the internet into your personal ATM. The easiest and most credible offline marketing method that gets you into any business at ANY TIME. This…
  • Alex Mandossian Interviews Facebook Expert, Dr. Matthew Loop

    Matthew Loop
    26 Feb 2014 | 8:05 am
    This past Friday, I was very fortunate to be interviewed by legendary marketer and entrepreneur, Alex Mandossian. Since I was at Underground Seminar in New Orleans, we decided to do a special Google Hangout. Technology did cooperate so I wanted to share the recording with you. In this free training, you’ll discover: 1) Three time-tested strategies to beat Facebook’s new algorithm 2) The biggest traps to AVOID when advertising on Facebook to get more traffic. 3) How to get over 1,800 likes from a single blog post without breaking the bank. Just click the play button below to view.
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    Elaine Gantz Wright

  • Are You Content?

    elaine gantz wright
    31 Mar 2014 | 3:32 pm
    It’s hard to believe I started writing this blog  five years ago. Seems like five months in many ways—and yet, so much has changed and at breakneck speed.  The trailblazers along the social-media super highway—accelerators such as Chris Brogan, Brian Solis, Beth Kanter and Clay Shirky—continue to inspire and challenge my thinking as they constantly reinvent, re-calibrate and re-conceptualize their own approaches to social media, their audiences, the web and their own livelihoods. It is, indeed, an ever-changing frontier out there . . .well, out here, as well. Where are we five years…
  • Time for Social Media Therapy in 2014?

    elaine gantz wright
    27 Dec 2013 | 11:12 am
    Brian Solis, one of the pioneering voices in social media and one of my fave raconteurs, wrote a provocative year-end post called My So-Called Digital Life. In it, he turns a harsh light on social media behavior and questioned its value in our lives. As we look to the year ahead and prepare to orchestrate our communication plans—either for personal or business impact, I believe Solis’ thoughts resonate. Whether it’s selfies, the sandwich on your plate, life events, new profile pictures, a vacation spot, your updated relationship status, a provocative quote, a random icebreaker, or…
  • UPDATED Due to Ice Storm: Holiday Customer Art Show at Stoney’s Wine Lounge | Dec. 13 | 5:00 –7:00

    elaine gantz wright
    1 Dec 2013 | 11:39 am
    Sommelier Necklace Join us next week when we thaw. . . I am excited and honored to participate in a Holiday Customer Art Show at Stoney’s Wine Lounge.  It’s a festive way to sip luscious wines from around the globe, shop for one-of-a-kind gifts crafted by eclectic and surprising artists from around the corner — and savor delicious jazz with friends in a cozy neighborhood atmosphere. What could be better? I will be including some of my favorite jewelry creations. Here are a few examples—incorporating copper, abalone, quartz amethyst, brass, silver plate, gold wire, and other…
  • Creating Content. Inspiring Results.

    elaine gantz wright
    8 Sep 2013 | 8:24 pm
    RECENT PROJECT HIGHLIGHTS: Romancing the Pants  | HAGGAR CLOTHING CO. When Joseph Marion Haggar, Sr. started the Haggar Company in 1926, the most prominent apparel manufacturers on the East Coast said, “Haggar can’t make clothes in Texas, and he won’t last one year!”  Today, it’s clear that more than 87 years of persistent innovation and keen ingenuity have certainly proved them wrong.  As one of the apparel industry’s most durable brands, Haggar has maintained a stable market position for almost a century—which provides a fertile ground for new creative energy and expansion…
  • Remembering Ann Cushing Gantz

    elaine gantz wright
    22 Aug 2013 | 8:27 am
    It’s difficult to believe my mom left this earth one year ago today–after a long struggle with the aftermath of devastating stroke. No matter how difficult the journey, life is never really the same after your mother has left your world. Remembering you today, Mom. Once again, here is the poem you asked that we read at your funeral . . . and another from me.  Love, e. When Earth’s Last Picture Is Painted By Rudyard Kipling When Earth’s last picture is painted And the tubes are twisted and dried When the oldest colors have faded And the youngest critic has died We…
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    Diva Marketing (Blog)

  • Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

    23 Mar 2014 | 9:24 pm
    Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. Tamar Rimmon, Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand's goals. About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. She works with Conde Nast’s brands – including The New Yorker, Glamour, and WIRED – helping them deliver unique brand experiences for their audiences and drive engaged users to their sites. Tamar’s career spans the television, publishing…
  • Interview with Cory Edwards: Creating Social Business Structures

    23 Mar 2014 | 5:31 pm
    One of the benefits of a biz blog is sometimes 'fair trade' agreements. Recently Adobe reached out and asked if I would be part of a 4-member Insider group, along with Travis Wright, Elizabeth Osmeloski, Michele Kiss, that would help socialize their digital marketing conference next week .. Adobe Summit. Sounded like good learnings to share. With over 5000 attendees sounded like a biz carnival! Sounded like fun. Adobe also offered introductions to speakers and attendees who are doing innovative work in digital/social. More good learnings for us. And I've never been to Salt Lake City so I…
  • How To Create "Now I Care Stories"

    13 Mar 2014 | 8:31 am
    Those who tell the stories well shape our lives. Often stories are as much about the people who tell them as they are of the story itself. In 2014, websites, blogs, social networks influence how we tell and pass along our stories. We might even add videos, podcasts, an infographic or graphic or two. "Those who tell the stories also hold the power." "Those who tell the stories rule society." "Those who tell the stories rule the world." These three quotes have been attributed to both Plato and the Hopi American Indians. Quite obviously they were worlds apart…
  • Social Media - Courageous Miracles

    25 Dec 2013 | 5:26 am
    "We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible...consequently, we'll make more profit than ever before." Nope, it's not a new innovative social network strategy (that would be a miracle of miracles!). In the classic film, Miracle On 34th Street, Mr. Macy took chance on a different way to conduct business. Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product…
  • Stories From Smaller NonProfits: ISDD (Innovative Solutions for Disadvantaged and Disability)

    16 Dec 2013 | 5:09 am
    This is the 5th year of Diva Marketing's Holiday For Small Nonprofits Series. During December we invite nonprofits into Diva to tell their stories in their own very special way. It's our hope that you might find a new NPO that touches your heart. In between shopping, wrapping and checking your list twice, we invite you to take a breath and enjoy a few from the heart stories. At the center of this season's inspiration for joy, is of course, the children. It's our pleasure the first story is from an organization, ISDD, whose mission is to improvie the the lives/health of children living in…
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    Harp Social

  • 5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot

    Vanessa DiStefano
    11 Apr 2014 | 9:58 am
    Categories: Blog, Facebook, Instagram, Pinterest, Social Media Marketing, TwitterTags: Facebook, Instagram, instant twitter notifications, Pinterest, right hand column ads, right hand rail ads, social media, Social Media Snapshot, Twitter, Twitter profile changesCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 11, 2014: New on Twitter 5 Big Changes Coming to a Twitter Profile Near You Are you ready? A new [...](Read more...)
  • 5 Power Tips for Writing Killer Blog Headlines for SEO and People

    Diane Rayfield
    9 Apr 2014 | 9:35 am
    Categories: Blog, blogging, Content Creation, Content Marketing, Social Media & SEOTags: blogging, content marketing, seo and headlines, tips for good headlines, Write Great Headlines, writing great headlinesHow to write blog headlines that get found and shared! In this article we'll show you 5 power tips for blog headline writing that will elevate your blog to share-worthy status.(Read more...)
  • 04/04/2014: Social Media Snapshot | Twitter Photos, Important LinkedIn Updates & New Foursquare Ad Themes

    Vanessa DiStefano
    4 Apr 2014 | 9:14 am
    Categories: Blog, Facebook, Google Plus, LinkedIn, Social Media Marketing, TwitterTags: Facebook, foursquare, Foursquare ads, GooglePlus, linkedin, Products and Services tab, Tap to tweet, TwitterCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 4, 2014: New on Twitter Post Four Photos to a Single Tweet? Yes, You Can. In perhaps an effort to [...](Read more...)
  • 03/21/2014: Social Media Snapshot | Twitter’s Major Update Rumors, Evernote Updates Business Card Scanning Tool & More

    Vanessa DiStefano
    21 Mar 2014 | 12:43 pm
    Categories: Blog, Social Media Marketing, TwitterTags: @-reply, evernote, hashtags, social media, Social Media Snapshot, Twitter, twitter videosTwitter’s Major Update Rumors, NBA Tries Out Instant Play Twitter Videos & Evernote Updates Business Card and Presentation Mode Scanning Tools Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending [...](
  • How to Add Call-to-Action Buttons to your Organic Page Posts

    Diane Rayfield
    17 Mar 2014 | 6:10 am
    Categories: Blog, Facebook, How To, Social Media MarketingTags: CTA buttons in posts, Facebook call to action buttons, Facebook Power EditorPage owners want more clicks and engagement from organic Facebook posts. Did you know Facebook recently added the ability for Page owners to add a call-to-action button to organic Facebook posts? Below you’ll find easy-to-follow steps that will show you how to add a Facebook Call to Action button to any of your organic Page [...](Read more...)
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    3net Search Engine Marketing Blog by Social Media Systems

  • Announcing 2014 Orange County California Real Estate Master Sponsor

    Israel Rothman
    17 Apr 2014 | 11:35 am
    As we build out our blogs in Orange Country California, only our Master sponsors and one sponsor for each town will appear with contact info here (one for each business category): Orange County California Top Real Estate Brokers – Prudential California Realty – Star Real Estate – Realty One Group –  Santa Ana Realty – […]
  • 2014 – the Slow Death of Lead Generators – MIDDLEMEN

    Israel Rothman
    2 Apr 2014 | 8:59 am
    Like the water  filter man who went door-to-door in my youth, selling overpriced water-filters which “You could not buy in any store, ever..”,  lead generators have their place in creating a new market. So it is with online lead generators like, Zillow, Home Store, Expedia,, Angie’s List, Legal Zoom…  these and thousands of […]
  • Green Card Through Investment | EB5 Venture Capital

    Israel Rothman
    22 Mar 2014 | 3:02 pm
    805-827-2450 Easily and Legally - EB-5 Immigration
  • 407-451-7357 Featured Blog – Orlando Florida News and Events – Taxi Service – Meet and Greet

    Israel Rothman
    20 Mar 2014 | 9:04 am
    At, we are exclusive to our advertisers – if you are a Taxi Service in Orlando Florida, you are our only Taxi service in Orlando Florida, conflicts of Interests are not allowed! 407-451-7357 Featured Blog – Orlando Florida News and Events – Taxi Service – Meet and Greet
  • Societal Change Aided by Technology in 2014

    Israel Rothman
    19 Mar 2014 | 7:26 pm
    Does anybody really love commuting in traffic?  Do you really believe that eight hours per day working at a job you hate, and the rest dealing with stress and loneliness is a full life?  Do you think that our schools are modern and effective? What shall we do with all those empty buildings, all those […]
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  • Social Media Newsfeed: Facebook Nearby Friends | Twitter Mobile App Promotion Suite

    Tim Sohn
    18 Apr 2014 | 5:00 am
     Click here to receive the Morning Social Media Newsfeed via email. Facebook is Now Tracking Your Friends in the Real World — for Your Benefit, of Course (VentureBeat) Facebook’s new Nearby Friends feature helps you track … well, your friends. Facebook announced the feature Thursday in a post written by Nearby Friends lead designer Andrea Vaccari. Bloomberg Businessweek Consumers can customize the tool, called Nearby Friends, to see a certain group of people for a set period of time, or turn it off completely, the Menlo Park, Calif.-based company said in a blog post. Friends will…
  • DataPoint: Spotify’s Facebook App Showing Strong Growth

    Mona Zhang
    17 Apr 2014 | 2:25 pm
    Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week. Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later.
  • Cast Your Vote for the 18th Annual Webby Awards

    Kimberlee Morrison
    17 Apr 2014 | 12:45 pm
    The 18th annual Webby Awards honoring excellence on the Internet is just around the corner. The nominees are in and there’s just a week left to cast your vote for the best of the Web. “This year’s Nominees really start to show the promise of a connected society where our social interactions help shape and enable so much of our daily life,” David-Michel Davies, executive director of The Webby Awards, said in a statement. “We are excited to share these outstanding works with the world and see which ones the public will choose as Webby Winners.” Website nominees…
  • Tips for Building an Audience on YouTube

    Mona Zhang
    17 Apr 2014 | 12:18 pm
    Need to boost your YouTube audience numbers? In the latest Mediabistro feature, experts and content creators share their tips on how to foster a successful YouTube channel by leveraging the tools you have, including social media, analytics and your own authentic content. “Successful channels not only reach underserved audiences, they break down traditional barriers between the creator and the viewer,” said Valerie Streit, senior strategist for YouTube audience development at Google. Streit offers up other useful advice on beefing up your audience, the best ways to promote your…
  • Why You Should Stop Measuring Reach on Facebook

    Kimberlee Morrison
    17 Apr 2014 | 11:45 am
    It can be difficult to reach consumers on Facebook because of the frequent changes to the network’s algorithm. According to Buffer content crafter Kevan Lee, one key to improving reach may be to ignore the “reach” stat altogether. Lee points to data from Social@Ogilvy, which indicate that without promotion, as little as two percent of fans on Facebook will see your post. However, Lee has identified why Facebook makes the changes it does. “The sheer volume of users, brands and content on Facebook makes it such that the news feed could become a vastly overcrowded place without…
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  • Why ‘The World’s Toughest Job’ Goes Viral

    Laurens Bianchi
    17 Apr 2014 | 10:01 am
    As many as 24 people applied for ‘the world’s toughest job: Director of Operations. Why this job interview goes viral? Because of your mom… You could have a job where you have to stand up almost all the time, constantly exert yourself and work 135 hours a week or more. You could be stuck with no vacation time and no time even to sleep, and the workload will actually go up on holidays. Oh, and degrees in medicine, finance and culinary arts are required. And as for the salary – how does $0 annually sound? Remarkably,  24 applied for the job. These 24 applicants were…
  • Neelie Kroes Is Furious About Uber Ban In Brussels

    Igor Beuker
    17 Apr 2014 | 6:06 am
    Neelie Kroes, the Vice-President of the European Commission is furious at Brussels for banning Uber, the taxi-service app. The French are crazy too. A Brussels court has declared Uber to be illegal in Belgium, saying the company will be fined €10,000 for every ride. Earlier this year the French government actually forced Uber chauffeurs to wait 15 minutes before picking up passengers in response, which now seems tame in comparison to Belgium’s actions. Neelie Kroes About Uber Ban in Belgium Kroes is furious. On her blog Kroes reacted: “Are they serious? What sort of legal system…
  • How Oreo Refreshes Its Brand With Snack Hackaton Webisode?

    Igor Beuker
    16 Apr 2014 | 10:53 am
    Oreo refreshes its brand with the Snack Hackaton webisode. Learn how one viral picture can start a branded movement with mileage. Most CMOs have embraced the POE media ecosystem. Great tactics in brand entertainment and content marketing is shown here by Oreo. They have turned social and viral videos into on ongoing program that keeps earning attention and fans. Oreo Snack Hackaton Webisode is Earning Attention To honor its cookie monsters (fan base) and all ‘re-mixers’ of cookies, Oreo launched a web series called Snack Hacks. Click here to view the embedded video. The videos are…
  • The Profit And Revenue Of Tech Giants Analysed

    Rosie Scott
    15 Apr 2014 | 9:02 am
    Saying that tech is a growing slice of the world economy would likely be the biggest understatement of the past three decades. From little start-ups that shoot to stardom to industry behemoths who have dominated the market for years, there’s plenty of revenue to be passed around. However, not all tech companies grow at the same rate, and just being popular or even grossing a lot of revenue doesn’t necessarily mean pulling a profit. So how can you tell how well the tech giants are really doing? Well, you could start by looking at company quarterly reports. However, if you (1) find terms…
  • US Web Ad Revenue Beats Broadcast TV For First Time Ever

    Igor Beuker
    14 Apr 2014 | 7:28 am
    Online ad revenue in the US hit a magic high of $42.8 billion in 2013, beating the $40.1 billion generated by broadcast TV ads. I don’t know why last week’s IAB / PWC report shocked the media world? I know that this surpass should come as no surprise to our readers. Discover the facts and future digital media trends here. Will Internet Knockout TV? US Internet Ad Revenues Beats Broadcast TV in 2013 The staggering online ad spend in the US towards $42.8 billion is a 17% increase compared to the year 2012. Mobile ads contributed to the growth in 2013 with $7.1 billion in revenues, a…
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pinterest is a huge driver of e-commerce.  Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers. Why you need Pinterest Having a presence on Pinterest, engaging with your customers, and growing your audience can…
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process. The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and…
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Your persona is the role you play in life. It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Creating buyer personas will help you gain a thorough understanding of your audience’s roles and help you frame your brand engagement strategy. The image below from Altimeter Group shows the steps your customers take during and following their decision-making process, as well…
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    There are many sketchy activities online.  I learned on Saturday that some unscrupulous people created an email address in my name and spammed many folks via email and their website contact forms. Unfortunately, there’s not very much I can do about it. I spent the weekend trying to do damage control and apologizing to the recipients who alerted me to what was happening. I would never advocate buying social media followers. If you received the message below, please don’t click on any of the URLs. And always be vigilant regarding email from people you don’t know —…
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
     Social media is always on. Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Social media timing tools There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn…
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    Social Media B2B

  • Grow Your B2B Audience by Considering Size, Engagement and Value

    Jeffrey L. Cohen
    17 Apr 2014 | 4:00 am
    Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. What’s the premise of your book Audience? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that…
  • Work in B2B? LinkedIn Can Supercharge Your Personal Brand

    Mark Cohen
    10 Apr 2014 | 4:00 am
    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. I asked him what it was. His answer? It’s kind of a digital rolodex that connects people. I didn’t really get it at the time but since I was the guy in charge, and supposed to be leading the digital efforts, how could I…
  • 8 Ways to Improve Your B2B Content Marketing Video

    Jeremy Durant
    1 Apr 2014 | 4:00 am
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video the right way for your business: 1. Keep it short 
Internet users are, by and large, an impatient group. They want to get in, consume your information and move on as quickly as possible. Keep your videos limited to three minutes or less in order to engage users right then…
  • 3 Actionable Items B2B Marketers Can Take to the Bank

    Vik Duggal
    19 Mar 2014 | 4:00 am
    B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. They will lead to more conversations (because you love people), more deals (because you love to see opportunities), and more money (because that’s what makes a business run). Marketing is being held more and more accountable for top line growth. It’s critical that your tactics drive conversations, opportunities and dollars. Focus on these things that you can take to the bank and watch the dollars flow. 1. Double down on what’s…
  • I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking

    Jeffrey L. Cohen
    17 Mar 2014 | 4:00 am
    B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. Sure, if we are successful at it, we make money, but a business product that doesn’t add value to the business is not worth considering. And social media doesn’t help this problem. If you have a bad product or service, social media provides both an outlet for frustrated customers and the means to amplify the message further. So let’s assume that you have an…
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  • Being Banned Ain’t What It Used to Be

    17 Apr 2014 | 3:00 am
    By Mohanalakshmi Rajakumar, {grow} Community Member When he came into my office and said “Put it up here!” expecting a high-five, I knew sentiments about having a banned book in the Middle East had changed. I gave my colleague a weak smile and turned back to the student sitting at my desk. “I’m super excited for you,” he said, bouncing out into the hallway. “I’m going to read your book now.” He was referring to the news story that had posted the night before, on the national blog. The same online daily that everyone in my my country of Qatar reads like the rest of the world…
  • An inspiring entrepreneurial journey with @JoePulizzi

    16 Apr 2014 | 3:00 am
    Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. I was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing World event in Sydney but even more important, I got to spend some quality time with Joe and got to learn more about his entrepreneurial journey. While he is well known for his events, books, and contributions to the marketing field, what is less well known is the perilous business path that got him there! I think you’ll enjoy this short interview and become inspired by his tenacity. The post An…
  • The best marketing insight I’ve received in the past 5 years

    15 Apr 2014 | 3:00 am
    Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. I have learned so much from them, but there is one single sentence from Dr. Robert Cialdini that continues to hang in my mind every single day. Although we had this discussion in 2012, his advice seems to grow more profound to me month by month. Dr. Cialdini is arguably the foremost academic and writer on the subject of power and influence in the world. His books include the best-selling classic Influence: The Psychology of Persuasion. While doing research…
  • Almost everything I knew about starting a business was wrong

    14 Apr 2014 | 3:00 am
    I was recently a guest on a podcast and the interviewer posed an unusual question: “If you could send a fax to yourself 10 years ago, what would it say?” After thinking for a moment, I said, “Dear Mark: You don’t know shit about business.” Why would I say that? Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down. Here’s an example of what I mean … I had the good fortune to recently attend a panel discussion featuring four entrepreneurs from diverse…
  • How Do You Tie Your Content Back to Your Vision?

    Grow Community
    11 Apr 2014 | 3:00 am
    By Aaron Crowther, {grow} Community Member I’ve just sat through two-days of speakers at Content Marketing World in Sydney. On the whole, it was a good conference – interesting. I love listening to smart people. Almost as interesting as the content the speakers delivered however, was the attendees’ reaction to them as individuals. People like Joe Pulizzi, Robert Rose, and Mark Schaefer have celeb status when it comes to the world of Marketing. And not without reason. They have personal brands as big as some companies. Why? Their content ties back to their visions. You’ll know from…
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  • NRX Revitalizes Brand With Toronto Branding Agency Distility

    15 Apr 2014 | 10:14 am
    NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing it from defining its market position moving into the future. The NRX team came to Distility to refocus their brand strategy and commit to a winning brand  promise, position and personality in just one day. NRX Case Study Up Now With a fully refocused brand…
  • April Fools’ Brand Pranks: Best of 2014

    1 Apr 2014 | 12:55 pm
    The brands of the world are truly a bunch of yucksters. What a wonderful time of year it is. The snow is melting, the daylight is becoming plentiful, and the brands of the world are taking the you-know-what out of us for April Fools’ Day – again. Here are our favourite brand pranks of April 1st, 2014. 1. Google Maps: Pokémon Challenge Google obviously swept this year with a few notable brand pranks. But the Pokémon Challenge won for its high production value and overall try-hardness. If you conducted a search using Google Maps, you’d see various Pokémon scattered across the…
  • Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video

    31 Mar 2014 | 1:16 pm
    Brand positioning can be a serious weapon when it directly targets a competitor. For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and rich-guy jingoism in the service of Cadillac’s new 2014 ELR electric-hybrid coupe. Unfortunately for Cadillac, all this hard work has taken some serious heat…
  • How to Fake Brand Authenticity

    26 Mar 2014 | 1:15 pm
    A brand that feels authentic is a powerful tool. If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into something that evokes “meaningfulness.” Now imagine the possibilities for a brand that actually has meaning. The video above was created by Dissolve Footage. To learn more about the best ways to build an authentic brand, follow us…
  • A Long Brand Name Can Ruin a Wordmark

    19 Mar 2014 | 11:53 am
    Be wise to the wordmark game. Don’t let a long name wreak havoc on your brand design. A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than one word – a common instinct is to commission a wordmark that fits every last letter. But heed our warning: this approach can (and will likely) lose people. Let’s Just Be Clear We aren’t…
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    360i Digital Agency Blog

  • HBO’s Game of Thrones Challenges Fans to #TakeTheThrone

    17 Apr 2014 | 12:29 pm
    By Audri Nakamura, Account Supervisor and Caroline Tseng, Senior Strategist at 360i. HBO premiered Season 4 of “Game of Thrones” on April 6 with an episode that marked the most social HBO original series debut ever, breaking the record held by Season 3’s “Red Wedding” episode by more than 18 percent. Per Nielsen’s Social Guide, 6 million people saw a tweet in reference to “Game of Thrones” for the premiere, and there were more than ten “Game of Thrones” related hashtags trending on Twitter worldwide. On Facebook, the show saw 2.8 million interactions. Since the…
  • Yahoo! Motion Ads Deliver Impactful Creative Opportunities

    Virginia Lunt
    15 Apr 2014 | 1:29 pm
    Yahoo! announced its new Motion Ads in March, which are available in large-size units such as the Login and Billboard. The creative for a Motion Ad is static except for a single animated element like the wind blowing a model’s hair or steam coming from a cup of coffee. This animation is an aesthetically pleasing solution to banner blindness because it subtly catches a user’s attention. See a recent example from Verizon below: Large creative canvasses and custom units naturally lend themselves to high impact/branding campaigns, and this is no different with Motion Ads. Larger units such as…
  • What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

    Adriana Sanchez
    11 Apr 2014 | 3:37 pm
    This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users,which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweakthat cracks down on Like, comment and share-baiting. On the search side, Google announced a privacy update that will affect how paid search advertisers will access keyword-level data moving forward. Read on to learn more about this week’s brand updates and activations. Stockholm Art Week Welcomes…
  • What Google’s Latest Privacy Update Means for Paid Search

    Hank Beaver
    11 Apr 2014 | 12:24 pm
    In the coming weeks, Google will roll out an update as part of its ongoing efforts to support user privacy. Following initial coverage from the wider digital marketing community (you might have seen some press coverage about it), Google released a formal statement this week reassuring advertisers that they “will continue to have access to useful data to optimize and improve their campaigns and landing pages.” One of the biggest headlines you might have seen was that the Google PPC’s move to SSL will lead to the loss of all keyword data in third-party digital media platforms – but…
  • 360i #FuelGood Project Supports @ShestheFirst

    Evann Clingan
    11 Apr 2014 | 8:26 am
    At the beginning of April, 360i kicked off its first 2014 #FuelGood project challenge. #FuelGood is an employee-initiated program designed to help get our agency more physically active while supporting some deserving causes. Each quarter, we will transform NikeFuel points earned by 360i employees into donations for a select charity. During Q2, #FuelGood is supporting  She’s the First through endurance race training. She’s the First sponsors girls’ education in developing nations, giving them a chance to become the first in their families to graduate from secondary school. To help…
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  • 5 Tips To Assist Your Content Production Work Flow

    Claire Marie Spackman
    11 Apr 2014 | 2:17 am
    More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. We have listed 5 of our top tools that can help you organize, plan and manage your content production to the last detail: 1. Define conversational touch points Before you get all wrapped up in brainstorming mode, it is a good idea to start…
  • A Social Media Status Quo – Brazil

    Claire Marie Spackman
    21 Mar 2014 | 3:22 am
    The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray. We’ve caught up with some of our own…
  • Tumblr – Why, How & Who?

    Fie Lyster
    7 Mar 2014 | 3:08 am
    Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people. The content is also designed to be highly sharable and the platform has an easy and intuitive feel to it. The fact that there is a huge amount  of  entirely free templates to use is…
  • A Social Media Status Quo Pt.1-Japan

    Claire Marie Spackman
    5 Mar 2014 | 1:33 am
    The following post is part of the Mindjumpers Network series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. An island in the Pacific Ocean, a culture with a heritage that dates back thousands of years and one of the world’s largest economies. Japan’s social media landscape is equally as diverse as the…
  • How Pepsi Max Hit The Viral Nerve Of Social Media

    Claire Marie Spackman
    28 Feb 2014 | 5:51 am
    These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe. The UK Pepsi Max ad featuring daredevil stuntman Damien Walters popped up on several media websites as “video of the day” this week while time will tell if the action packed Jägermeister ad will follow in the viral footsteps already laid. But apart from the stunt-which ingredient made this video…
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    The Next Web » Social Media

  • With PiQ, PeerIndex wants to help marketers make sense of Twitter

    Paul Sawers
    16 Apr 2014 | 5:35 am
    Algorithmic social ranking service PeerIndex has been building an arsenal of tools over the past few years, designed to bring meaning to the social data malaise. Yes, PeerIndex wants to be a every digital marketer’s best friend. We’ve written about the London-based startup on a number of occasions in the past, for example when it launched PeerIndex Groups back in 2011, before integrating with SocialBro and then rolling out a new topical influence API. Broadly speaking, PeerIndex’s technology tracks activity across the social realm, evaluating users’ online ‘social capital’ based…
  • 10 tips for optimizing Facebook ads with incredible images

    Sarah Maloy
    15 Apr 2014 | 4:00 pm
    Sarah Maloy is Shutterstock’s social media manager. This post was originally published on the Shutterstock blog and has been adapted with permission. Images have never been more important in the world of social media, and even more so when talking about social advertising. When you’re investing in social media advertising and looking for a return on that investment, it’s vital to use the best images to engage your audience. We’ve put together a list of 10 tips to help you select images and target your audience to create awesome social media ads. 1. Choose a simple, bold image With…
  • Why advertisers should target personas, not segments, on Facebook

    Brian Honigman
    15 Apr 2014 | 7:34 am
    Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog. It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform. In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the…
  • A brief history of brand love: The evolution of viral advertising

    Dominic Smith
    14 Apr 2014 | 12:12 pm
    Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists. In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony dreams.” But there are few verbs more active and inspiring than “love.” In a recent survey by APCO Worldwide, analysts worked out how that love is expressed. They…
  • 12 ways to extend the life of every article you write

    Kevan Lee
    13 Apr 2014 | 10:00 am
    This post originally appeared on the Buffer blog. Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance. We have Belle’s post about 10 simple ways to be happier, Leo’s post about why Facebook is blue, Courtney’s post about emotion in marketing and my Twitter tips for beginners. Our archives have a lot of helpful, popular content. It’d be a shame to just let them sit there! That’s why repurposing content is such an exciting idea. You can breathe new life…
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    Huddle Productions

  • Southwest Airlines Videos in Social Media

    Chris Yates
    31 Mar 2014 | 9:46 am
      Southwest Airlines  is one of the largest and most strategic airlines within the social media landscape. Southwest Airlines is very active with over 1.6M followers on Twitter, 4.1M fans on Facebook and over 9 Million views on Southwest Airlines YouTube Channel. Alice Wilson who leads the social marketing practice at Southwest Airlines is responsible for extending the brand’s imprint online and driving business objectives within the social space. Along with her counterparts in Corporate Communications and Customer Relations, she defines the social strategy and vision for the…
  • Speakeasy in Dallas

    Chris Yates
    26 Mar 2014 | 6:30 am
    Speakeasy is a content marketing, social media and promotions agency that works with Huddle Productions. The post Speakeasy in Dallas appeared first on Huddle Productions.
  • No Kid Hungry

    Chris Yates
    26 Mar 2014 | 6:21 am
    Tim McDonald Director of Community at at Huffington Post talked with Chris Yates at SXSW & SXSWi. McDonald talked about his passion for the No Kid Hungry Campaign. For more information on No Kid Hungry. Huffington Post     The post No Kid Hungry appeared first on Huddle Productions.
  • Guy Kawasaki talks Marketing at SXSW

    Chris Yates
    26 Mar 2014 | 6:16 am
    Chris Yates, Huddle Productions, talks with Guy Kawasaki about social media and content marketing. Guy Kawasaki is a Silicon Valley author, speaker, investor and business advisor. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Guy has unique insights into the world of digital media. For more information on Guy Kawasaki.   The post Guy Kawasaki talks Marketing at SXSW appeared first on Huddle Productions.
  • Gary Vaynerchuk talks Social Media at SXSW

    Chris Yates
    26 Mar 2014 | 6:07 am
      Chris Yates of Huddle Productions talked with Gary Vaynerchuk at SXSW at the 2014 event. Gary Vaynerchuk is co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker. For more information on Gary Vaynerchuk check out his website. The post Gary Vaynerchuk talks Social Media at SXSW appeared first on Huddle Productions.
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    Courtney Engle Robertson

  • Announcing the Podcast: The Local Small Business Show

    Courtney Engle Robertson
    18 Apr 2014 | 4:47 am
    After years of helping small business owners with their social media and web development needs, it’s time to help even more people.  To do that, I’ve launched my own podcast, The Local Small Business Show. It’s available so far on: iTunes Stitcher SoundCloud Blackberry TuneIn Miro Windows (which doesn’t give us links so search) and all other directories via RSS In each show, you can expect to find the top 5 most important updates related to changes you need to make for your business’s social media, website, and other digital marketing.  I’ll keep you…
  • WordPress 3.9 Features Walkthrough

    Courtney Engle Robertson
    16 Apr 2014 | 2:55 am
    WordPress 3.9 is finally here. It’s time to update your websites.  Remember, do a backup of everything first. See the earlier written description of WordPress 3.9 features. The post WordPress 3.9 Features Walkthrough appeared first on Courtney Engle Robertson.
  • What image size do you need for previews on Google, Facebook, Pinterest, Twitter, LinkedIn and more?

    Courtney Engle Robertson
    15 Apr 2014 | 10:05 am
    Every time that you share an article to social media, a different image size is presented depending upon what platform you are using. Knowing how to to place those images into your website for the previews to be optimized for each destination can be complicated. Note: this is about the display size, not the file size. Facebook: Upload size to your website: 1200 x 627px Displays in Facebook at 484x252px Test your link at FB OpenGraph Debugger Post by Courtney Robertson. Google+: Displays in Google+ at 506 x 300px. (Google has a maximum height and scales the width proportionally) Test by +1…
  • Mobile Marketing Part 7 – Using Apps

    Courtney Engle Robertson
    14 Apr 2014 | 2:55 am
    Mobile marketing can include how your website looks, getting found locally, text message marketing, ads, paid search, and even apps.  In this series, we’ve already reviewed many of these. Let’s look at mobile apps for your business. Mobile websites Location-based marketing QR codes SMS messages (like email newsletters) Mobile ads Mobile paid search Apps Caveat: A mobile app is different than a mobile website.  Your app should do more than what someone can do visiting your website on their mobile device. Examples of Mobile Apps for Your Business Loyalty rewards – two…
  • How to Find Nearby Tweets

    Courtney Engle Robertson
    10 Apr 2014 | 2:55 am
    Are you using Twitter to find nearby tweets? It can be a powerful way to connect with your community online. Twitter doesn’t make it easy to find people nearby. I’ve got a few ways to find others: Your Local Media and Public Service/Works Go look for the newspapers, tv stations, radio stations, police departments, schools, chamber of commerce and other civic organizations that serve your local region.  Look by towns, cities, counties, zip codes, and any other geographic organizations.  Look through who is following them, and who the brand is following.  See what lists that…
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    The Social Workplace

  • 2014 CMO’s Guide to Social Platforms

    26 Mar 2014 | 6:24 am
    Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers. For this year’s guide, teamed with data visualization specialist to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in…
  • Employees Are Your Best Brand Advocates #infographic

    25 Mar 2014 | 11:56 am
    Why is it so important to leverage your employees as brand advocates? Because they’re TWICE as trusted as your C-level executive!
  • Building A Social Business – It’s Not Just About Technology

    12 Mar 2014 | 10:01 am
    While social business has become a hot buzzword over the last few years, the evidence of success has been hard to capture and measure. Successes are much more clearly identified and defined when it comes to technology and collaboration platform adoption, but much the lines become more blurry when it comes to emotional, cultural impacts and business successes as a result of becoming a social workplace. It’s no wonder that the industry has entered what Gartner refers to as the trough of disillusionment. Consultant Adi Gaskell wrote The 8 Step Guide to Building a Social Workplace which…
  • Why Employee Voice Results in Employee Engagement #infographic

    26 Feb 2014 | 10:14 am
    The value of the voice of the employee is something I’ve been passionate about for some time. I love this infographic because it provides clear proof points as to why it’s so important to keep employees informed and how doing so results in higher employee engagement. Attribution: Kevin Ruck, Exploring Internal Communications Kevin Ruck is a founding director of PR Academy, which provides qualifications and training in all aspects of internal communication and PR. He initiated and designed the internal comms qualifications accredited by the Chartered Institute of Public Relations.
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  • This Is How Your Website Is Hurting Your Business – Infographic

    James Ball
    16 Apr 2014 | 3:17 am
    Here’s a really nice infographic from the folks over at Medical Web Experts. If re-designing your website is something that you’ve recently completed or are considering, then you know how complicated and daunting this task can be. I like this infographic because it succinctly delivers statistics about 5 key elements that can either win or lose you business when people visit your website. Several enlightening points from the infographic that made me question a thing or two: 75% of people will not return to a website if it takes more than 4 seconds to load Changing the color of a…
  • 63 Best Practices To Create Perfect Posts On Social Channels – Infographic

    James Ball
    10 Apr 2014 | 4:32 am
    I don’t typically post these types of Infographics because most are flawed (in my opinion) in one way or another. I usually find one or more parts or pieces of information that just doesn’t sit right with what I’ve learned from years of practical application. This one from My Clever Agency is an exception. This is the 4th iteration of the same Infographic and it really is pretty awesome. I want to highlight one bit of info contained in the graphic to make a very important point: “Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will…
  • Pointing The Finger on April 8th 2014: Bridget Randolph

    James Ball
    8 Apr 2014 | 3:00 am
    This whole “Pointing the Finger” idea is not entirely new here on my blog. I have highlighted many people over the years for one reason or another…usually because they were very noteworthy individuals and I wanted to draw your attention to them. Today though, I thought I’d actually name posts like these and give them a category. I’ve been working on a post for several days about mobile responsive websites and what the future might hold. In my research I came across a post on by Bridget Randolph entitled, “So You Have a Mobile-Friendly Website. What Now?” Well, this post…
  • Marketers, Do You Think Men and Women Behave Differently on Mobile Devices and Social Media? Bet Your Client’s Bottom Dollar On It!

    James Ball
    3 Apr 2014 | 5:56 am
    Many years ago in one of my early business ventures I had an epiphany, “we are all marketing to women…and that’s that.” This lesson impacted me and it has shaped much of my marketing career since then. I’ve preached it to whoever would listen because I believe it. About a week ago I posted a very cool Infographic from to my Pinterest board. The title was “Why Women Are The Real Power Behind Social Media” and it contained some very eye-opening data. Yesterday I read an article on that contained yet another awesome Infographic…
  • Social Media for Local Business – A Super-Comprehensive Infographic

    James Ball
    1 Apr 2014 | 11:32 am
    I wanted to get this Infographic out to you as soon as possible today. The Social Media for Local Business infographic itself is pretty incredible with just the information that it contains. The accompanying article on Business 2 Community today was one of the best and most comprehensive that I’ve seen on the topic in a very long time. Click through on the link and see for yourself. You will find succinct explanations for each numbered tactic in the infographic. The article further explains the importance of each and what exactly it can do for you and your business. If you are…
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    CompuKol Connection » Blog

  • What to Do to Make Your Website Responsive

    Michael Cohn
    17 Apr 2014 | 2:00 am
    If you have a website that is optimized for mobile devices, you may not have any interest in this blog article. However, if you don’t, you may wish to read on because the information that is presented here will probably prove valuable to you. What to do to engage others When it comes to marketing your brand and your offerings, you may still be struggling with ways to come up with the most effective marketing strategy to engage your target audience. You are actually right to be concerned. At this point in time, with the numerous advancements that have been made in technology (are other…
  • Using Infographics to Deliver Your Message

    Richard Larson
    15 Apr 2014 | 2:00 am
    Why have Infographics gained so much popularity over the last few years? The answer is because they visually represent a great deal of data in a way that is easy for us to understand and remember. The Internet and social media make it easy to share the Infographics and increase your reach. Businesses can relay many different types of statistics or promote their brand, products, or services using Infographics. We previously discussed Infographics in the article on Content Marketing With Infographics. A quick check of Google Trends will show you how the interest in Infographics has continued to…
  • Getting More Clients With Google Local

    Michael Cohn
    12 Apr 2014 | 2:00 am
    Google Local is an awesome tool for searching on a local level. It is good for many people in business, including brick-and-mortar as well as online business owners and bloggers alike. It is well worth checking out and using the tool to benefit your business tremendously. The ins and outs of Google Local Google Local is a social media tool that allows businesses to interact personally online with their clients. It is a very powerful and effective tool when it comes to drawing new clients to those businesses. Additionally, there is a very strong possibility that you will rank higher on the…
  • Twitter Etiquette: Retaining Followers

    Michael Cohn
    10 Apr 2014 | 2:00 am
    There are certain rules that must be followed in life and there are certain rules that must be followed in business. There are also certain rules that need to be followed when it comes to social media channels, including Twitter, Facebook, and LinkedIn, among others. Twitter etiquette Etiquette is so important and if you don’t behave properly, people will notice and will not want to interact with you. Of course, it is critical to remember that your professional success, especially when it comes to social media, is dependent on successful relationships. Without the proper etiquette, no…
  • A Technical Approach to Headlines for Social Media

    Carolyn Cohn
    8 Apr 2014 | 2:00 am
    Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Identifying the many challenges The first challenge that you will need to identify is determining exactly what works the most effectively in attracting your readers. There is no exact formula that you can use to determine what works best. You can try a variety of things and then you can see which ones work and which ones don’t work. One thing that is certain is that it is an…
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    Sneeze It

  • What does LinkedIn’s new publishing option mean to you?

    David Steel
    15 Apr 2014 | 8:14 am
    The world’s largest professional network LinkedIn recently announced that it will now allow its members to add long form blog posts to their profiles. This will soon give users a way to build their professional brand because it means their posts will now be seen by other members within their network. It also means that members will now have the option to follow other members not already in their network and build their own group of followers. This change is just now in a rollout phase, meaning that it will only affect 25,000 users initially, but expect it to grow within the next year!
  • Social Selling: The Importance of Managing Brand YOU

    David Steel
    7 Apr 2014 | 10:52 am
    By Jeb Blount, Author of People Buy YOU The value of social media in sales in no longer a debate. As a business tool, social media has moved from cutting edge to ubiquitous.    Still, many sales professionals are asking valid questions about the value of time spent on social media – they have doubts; and for good reason: Leveraged incorrectly social media can and will eat away at your prime selling hours, steal your commission checks, and potentially harm your career.  If you have similar doubts and questions about the efficacy of social media to your sales read the next paragraph…
  • How to write an attention-grabbing headline

    David Steel
    2 Apr 2014 | 9:00 am
    (Kind of like that one.) Journalism 101 teaches budding young writers that the headline is the most valuable copy to hook the reader in. And considering that 8 out of 10 people will read headline copy but only 2 out of 10 will actually read the rest, we know this extends to realms outside of journalism, like your website, social media content, and blog posts. In addition to grabbing the reader’s attention, there are other key factors to writing a good headline, which we’d like to outline here. Make sure the headline clearly explains what the article is about Your headline should be…
  • Five Steps to Establishing Your Brand Online

    David Steel
    26 Mar 2014 | 6:41 am
    After months of planning, fine-tuning, and organizing you are finally ready to launch your business online. And if you build it, they will come, right? Not exactly. There is a lot of work that goes behind the scenes of any online business. But it’s important to get it right from the start. Building your presence on the Internet requires diligence, preparation, and patience. And the following key items: Lock in your social media handles and domain name as quickly as possible. Say you are branding a burger business by the name of “Ben’s Burgers.” You’ll want to make sure that this…
  • Popular Hashtags You Don’t Know

    David Steel
    18 Mar 2014 | 2:48 am
    Every day, hashtags are invented at a dizzying pace. It’s important to know the meaning behind them and how to use them properly—arbitrarily placing hashtags in your tweets and posts won’t get you anywhere (and may actually do you a disservice in the long run). Here’s a look at a few very popular hashtags as well as their meanings. How many of these do you use? #latergram: used with a photo you took earlier (to indicate you are posting this pic at a later time) #instagood: used to describe an artsy pic #teamfollowback, #FF, #followFriday: used in conjunction with the names of users…
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    The Anti-Social Media

  • Sunday Funday! Best Day of my Life

    23 Mar 2014 | 4:00 am
    I love this song so much, but this video is why I never drink alone. The post Sunday Funday! Best Day of my Life appeared first on The Anti-Social Media.
  • F*&k You Friday! Giant Image Headers

    21 Mar 2014 | 4:00 am
    When did it become cool to bury your crappy internet writing behind a terrible stock photo? Somewhere between 2013 and 2014, bloggers thought that they need to make their content look cooler. This probably occurred because of Medium, which features a huge image prominently with each post. Maybe bloggers want to look cool. I don’t blame them. Blogging is pretty much the lamest thing you can do in 2014. Maybe that giant image buys you two or three more seconds of a reader’s time. That’s a measurable but meaningless stat you can report to advertisers. But a giant image at the…
  • Goodbye, Comments

    17 Mar 2014 | 4:00 am
    I turned off comments on this blog. We had a good run, but comments no longer add value to this site. Here’s why: SPAM comments are not worth dealing with, both the robot generated kind and by people looking to be “influencers.” There is no meaningful conversation in the comments. None. There are more than enough ways to comment on my blog thoughtfully through Twitter, Facebook and other social channels, like your own crappy blog. Some people will argue that a blog isn’t a blog without comments. I say fuck them. You can’t add to a conversation after skimming a…
  • Sunday Funday! Jurassic Park Cat Raptors

    16 Mar 2014 | 4:00 am
    This is my ultimate nightmare. The post Sunday Funday! Jurassic Park Cat Raptors appeared first on The Anti-Social Media.
  • Sunday Funday! The Social Media Guard

    2 Mar 2014 | 4:00 am
    I wish I had thought of this. Also, what’s up with this world where people’s arms are too weak to lift a phone up to eye level? The post Sunday Funday! The Social Media Guard appeared first on The Anti-Social Media.
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    Pushing Social - Blog Ideas, Tools, Training

  • How to Turn Your Blog Into Your Top Salesperson

    Stan Smith
    16 Apr 2014 | 11:22 am
    I had an epiphany – a particularly painful one – to my ego at least. Every 6 months or so, I review the posts I’ve published in the last year. I use this 30,000 foot view to see if I’m missing any key topics. During my last review I noticed something… I talk about blogging – a lot. Anything you care to know about blogging is right here. Lately I’ve devoted some time to content marketing and Facebook. Good stuff. Stuff I’m proud of. But somehow I’ve managed to make a rookie mistake. A mistake that I caution my clients about all the time.
  • How to Automate Your Businesses’s Blog Post Writing Process

    Stan Smith
    14 Apr 2014 | 1:24 am
    Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these ideas out of your employee’s heads and into your inbox. The key is to make the process as easy and “non-interruptive”.  Ideally you want to automate the process so one simple step can turn your employees into blog idea champs. Today, we’ll review one technique for getting quality blog ideas from…
  • [Podcast] Episode #8 Jay Baer – How to Create Marketing So Good That Your Customers Would Pay For It

    Stan Smith
    9 Apr 2014 | 6:59 am
    Episode #8: Jay Baer – Convince & Convert Are you trying to turn your blog into a business? Are you trying to figure out how to create marketing so good that customers are willing to for it? Join me today as Jay and I discuss the future of marketing and how to make your business stand out from the crowd. Show Notes: Youtility Convince & Convert Youtility for Accountants Have a Question or Want to Leave Feedback? Leave us a Message! Listen on: iTunes | Stitcher
  • Can You Really Build A Blog Written By Employees? I Say…

    Stan Smith
    8 Apr 2014 | 1:25 am
    Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking.  You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog  ideas.  The hardest part of blogging is the ideas.  The writing part can be delegated or outsourced.  But with a little direction, your employees can offer a steady supply of awesome ideas that you can turn into blog…
  • You Should Study These 9 Beautiful and Strategically Brilliant Blogs (Especially #5)

    Stan Smith
    3 Apr 2014 | 7:48 am
    Do you look at other blog’s in your niche for design, content, and marketing inspiration? Well…don’t. While your peers may have stellar blogs, I believe that using them as a benchmark will cause you to create a slightly different version of their blog.  This is why you often see an entire niche using similar templates, navigation, and editorial strategy.  Bad. Bad. Bad. Successful blogs deliver content with a fresh approach.  They study their niche, research their audience, and  create an innovative strategy and marketing plan to attract specific types of readers.  But most of…
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    33 Charts

  • Medical Leaders will Think Out Loud

    10 Apr 2014 | 10:49 am
    The public space is where knowledge, information and conversation now collide.  It’s where we should be.  The evolution of our profession in a networked world must involve attention to how we think and share in the great wide open. In fact, a defining feature of a leader in the digital age will be the capacity and will to look beyond what they can see and touch. (This is my first stab at a graphiquote (not sure what you call this…just made it up).  We’ll see how it takes.  Feel free to share and share alike.)
  • What is Content?

    9 Apr 2014 | 6:17 pm
    The word content is used a lot surrounding online communication.  A colleague recently asked me to define content.  After thinking about it, here’s what I came up with: Content is retrievable information that can be consumed.  It’s stuff that can be heard, seen, shared, curated and commented upon. Content is a human creation, something translated from the realm of the mind into some tangible form.  This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video.  The subjective process of translation is how the view of the mind’s eye…
  • Worms and The Huffington Post

    28 Mar 2014 | 2:00 am
    This Huffington Post on worms is interesting.  Even if you’re not into parasites, it’s worth thinking about.  Written by Baylor College of Medicine’s Peter Hotez, it showcases how physicians can and should translate what they know for general consumption. As the founder of one of the country’s most prestigious schools of tropical medicine, Dr. Hotez is passionate about neglected tropical diseases. His post makes a clean, approachable case for thinking about worms.  You can see that there are a lot of reasons why this subject needs general attention. This seems like something we…
  • Context Collapse and the Public Physician

    26 Mar 2014 | 11:00 pm
    It used to be clear where we were.  When we were in a patient room we carried ourselves one way.  In church or temple, we behaved a different way.  With old friends and family, the limitations and boundaries were different. How we should be has traditionally been defined by where we were and who we were with. Public communities change that.  Doctors and patients swim in the same pool.  Employers and residency directors have access to the same search results.  Context is increasingly ill-defined so it’s easy to find yourself unintentionally breaking the rules. This isn’t a new…
  • The Value of Sharing Links We Haven’t Read

    15 Mar 2014 | 3:20 pm
    Try this experiment: Take a impactful message from a source, boil it down to 140 characters, then share it on Twitter with a broken link.  Lots of folks will  share your link. Sharing unseen links is a new kind of exhibitionism that’s had a lot of play recently.  It’s an interesting phenomenon.  But I wonder if it’s such a bad thing. What we share represents a new form of exhibitionism.  We share how we like to be seen and what we share defines us in the public eye.  And what we say we link to may be less important than the show of sharing itself.  Posturing and positioning may…
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    Talk It Up!

  • Will the new ad formats ruin Twitter? (Heidi Miller)
    16 Apr 2014 | 3:17 pm
    Will new Twitter ads ruin the service like ads ruined Facebook? Twitter has announced that it will be rolling out 15 new ad formats soon, and on the mind of all active Twitter users is the question: is this plethora of new ad formats foreshadowing the demise of the popular microblogging platform? I chatted this morning with King 5's technology reporter Renay San Miguel about how Twitter ads work and what we can expect from the new ad formats. Renay and I have been Tweeting at each other for quite some years now, but this is only the second time we've met in person, which in itself is a good…
  • What a diamond earring taught me about Zen (Heidi Miller)
    10 Apr 2014 | 4:33 pm
    Your quick reminder to stay present and curious This morning, I noticed a just after my shower that one of my diamond earrings was no longer in my ear. In the past, this moment would have inspired a flood of self-chastisement (why didn't you remove them like a responsible person), loss (the one splurge gift from my mom 10 years ago) or even punishment (if you can't keep track of things, you don't deserve to have nice things). After all, the earrings are one of just a few pieces of fine jewelry I own, and they were given to me 10 years ago by my mother. I suspect that many women and more than…
  • RTFM at Ignite Seattle (Heidi Miller)
    26 Sep 2013 | 2:31 pm
    My first Ignite Seattle talk was fun! I had a fantastic time speaking at my very first Ignite Seattle last month. While I do a great deal of public speaking, the home town crowd and five-minute time limit had me far more nervous than usual! But the Ignite Seattle support team was amazing; they helped us to prepare, gave us newbie presenters the lay of the land and gave us every chance to succeed. Justin Martensein, thank you! And Monica Guzman was a patient and vivacious host for the evening. My thanks to Ignite Seattle for such an amazing evening!
  • 8 Things I Learned from 8 Years in Podcasting (Heidi Miller)
    5 Jun 2013 | 9:19 am
    Secrets from a podcasting geek I am very much looking forward to this afternoon's talk on podcasting at the Emerging Media Conference! Thanks to the fabulous Jenn Matthews for inviting me to speak on one of my very favorite topics in the world: podcasting, that most intimate and enduring of social media. A sneak peek at my mini-keynote talk for this afternoon:
  • Putting the "social" back in social media: IRL (Heidi Miller)
    29 May 2013 | 3:08 pm
    It's easy to skip this week's social media event, especially when you're busy and it's cold and rainy. Here's why you shouldn't. I'll admit it; I've been out of the social media loop a bit lately, with Social Media Breakfast out of commission and my position at Spoken taking up most of my brain space. Plus, I figure, how many times can we really talk about how Facebook sucks now and how Tumblr and Vine are all the rage? What can you get from a live event that you can't get from Mashable? Last night, it was chilly, rainy and generally unpleasant going-out weather. But I'd missed the last few…
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  • TDA Group Content Happy Hour: Kissing your LinkedIn Services and Products tabs good-bye

    Paul Gustafson
    11 Apr 2014 | 12:05 pm
    Are you prepared for next week? Taxes are due in the United States on Tuesday—and the day before that, LinkedIn will remove every company’s Product and Services tabs the social platform hosts. This week’s news digest looks at this inevitable content purge, and tells how you might migrate critical information to the new LinkedIn Showcase Pages. Plus, find stories about the latest social network rankings, and discover why content is becoming even more critical for B2B sales. LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages By Martin Beck at Marketing…
  • TDA Group Content Happy Hour: Are you ready for these 5 social changes?

    Paul Gustafson
    28 Mar 2014 | 9:39 am
    Sometimes you have to roll with the punches. This week’s news digest gives you a heads-up on changes that could impact you soon. We cover a big shift in LinkedIn that could affect your company’s presence, reasons to cut your Facebook hashtag count, ways to boost your reach on Instagram, the speed in which Google Glass is becoming relevant, and the likely farewell to single screens. Read on to prepare for the very near future. Another One Bites the Dust: LinkedIn Kills Company Page Products & Services By Kurt Shaver at Business 2 Community LinkedIn will discontinue its Products and…
  • Why Must We Constantly Strive to Impress?

    Kyle Lacy
    24 Mar 2014 | 11:04 am
    Is it safe to say that many of us care greatly about our image and opinion other people hold about us? If you don’t… I think you are lying. There are a chosen few in the world that actually do not care. I’m definitely not one of them. I’ve written in the past of the power of perception… the power to impress… especially for the younger professional. It is extremely hard for anyone to be an expert in any industry when you have been in the business world for less than 10 years… perhaps even 20 years. It is even harder to convince someone of your “perceived expertise.” Your…
  • TDA Group Content Happy Hour: 5 ways to extend your content’s reach

    Paul Gustafson
    21 Mar 2014 | 2:46 pm
    Your content can’t hit its mark if it doesn’t get in front of the eyes that matter. This week’s Content Happy Hour offers advice on crafting messages that will get shared, retweeted, and liked to extend your reach. Read on for data-driven analysis of what drives retweets, a how-to for shareworthy content, the wearable future of content consumption, the importance of a single Twitter account, and key takeaways from the marketers presenting at last week’s SXSW Festival. Which of Twitter’s “Hard Features” Can Drive the Most ReTweets? MarketingCharts Staff Report Twitter’s…
  • TDA Group Content Happy Hour: Updating, creating, and resonating

    Paul Gustafson
    14 Mar 2014 | 10:25 am
    Hooray! This week is almost over—but the content relevance battle will still be raging when you settle back in your chair on Monday. Prepare. Read this week’s digest for news about the importance of content audits, influencer marketing tips, and why marketing to existing customers boosts revenue. Plus, you’ll see what a Gartner analyst says are the five phases of content marketing maturity, and a list of clichés to avoid when you step back into the fray next week. Avoid the Museum of Dead Content: What to Do When Web Content Expires By Dominic Smith at MarketingProfs “Nothing sends…
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  • This Is How Your Website Is Hurting Your Business – Infographic

    James Ball
    16 Apr 2014 | 3:17 am
    Here’s a really nice infographic from the folks over at Medical Web Experts. If re-designing your website is something that you’ve recently completed or are considering, then you know how complicated and daunting this task can be. I like this infographic because it succinctly delivers statistics about 5 key elements that can either win or lose you business when people visit your website. Several enlightening points from the infographic that made me question a thing or two: 75% of people will not return to a website if it takes more than 4 seconds to load Changing the color of a…
  • 63 Best Practices To Create Perfect Posts On Social Channels – Infographic

    James Ball
    10 Apr 2014 | 4:32 am
    I don’t typically post these types of Infographics because most are flawed (in my opinion) in one way or another. I usually find one or more parts or pieces of information that just doesn’t sit right with what I’ve learned from years of practical application. This one from My Clever Agency is an exception. This is the 4th iteration of the same Infographic and it really is pretty awesome. I want to highlight one bit of info contained in the graphic to make a very important point: “Use simple imagery that will be easily seen on mobile devices as 80-85% of your fans will…
  • Pointing The Finger on April 8th 2014: Bridget Randolph

    James Ball
    8 Apr 2014 | 3:00 am
    This whole “Pointing the Finger” idea is not entirely new here on my blog. I have highlighted many people over the years for one reason or another…usually because they were very noteworthy individuals and I wanted to draw your attention to them. Today though, I thought I’d actually name posts like these and give them a category. I’ve been working on a post for several days about mobile responsive websites and what the future might hold. In my research I came across a post on by Bridget Randolph entitled, “So You Have a Mobile-Friendly Website. What Now?” Well, this post…
  • Marketers, Do You Think Men and Women Behave Differently on Mobile Devices and Social Media? Bet Your Client’s Bottom Dollar On It!

    James Ball
    3 Apr 2014 | 5:56 am
    Many years ago in one of my early business ventures I had an epiphany, “we are all marketing to women…and that’s that.” This lesson impacted me and it has shaped much of my marketing career since then. I’ve preached it to whoever would listen because I believe it. About a week ago I posted a very cool Infographic from to my Pinterest board. The title was “Why Women Are The Real Power Behind Social Media” and it contained some very eye-opening data. Yesterday I read an article on that contained yet another awesome Infographic…
  • Social Media for Local Business – A Super-Comprehensive Infographic

    James Ball
    1 Apr 2014 | 11:32 am
    I wanted to get this Infographic out to you as soon as possible today. The Social Media for Local Business infographic itself is pretty incredible with just the information that it contains. The accompanying article on Business 2 Community today was one of the best and most comprehensive that I’ve seen on the topic in a very long time. Click through on the link and see for yourself. You will find succinct explanations for each numbered tactic in the infographic. The article further explains the importance of each and what exactly it can do for you and your business. If you are…
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    Web Ink Now

  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean counters…
  • More top ten tips for incredibly successful public speaking

    David Meerman Scott
    2 Apr 2014 | 7:03 am
    Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original post to get more detail on each. 1. Take it seriously. 2. Know the conference organizer's goals. 3. Tell stories. 4. Nobody cares about your products (except you). 5. Prepare and practice. 6. Don't use PowerPoint as a TelePrompTer. 7. Arrive early. 8. Bring an electronic copy of your presentation. 9. Don't go long. 10. Be…
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    One Trouser

  • Arlington Water Damage

    16 Apr 2014 | 6:23 am
    Water damage will not just trigger damage to furniture, carpetings, and flooring, but also the structure of a home. For this factor, it is crucial to employ a business that can do water damage in Arlington TX restoration services, at the very first indicator of damage to any locations of the house. Top business utilize the most recent devices, and extraction approaches, in order to guarantee all water is removed, prior to being able to restore any areas of the house. Whether it is the basement, living room, or other areas of the house, you have to get in touch with a restoration business, at…
  • Best Options For Water Damage In Scottsdale

    14 Apr 2014 | 5:39 pm
     Employing a Scottsdale water damage restoration business that focuses on care, is fully certified, insured, and bonded, are some things a homeowner should think about. It is also a good idea to find a restoration business that has great scores and reviews, and is renowneded in the local community. These are basic signs that they are not only trusted, but can perform any type of restoration services as are needed. If you discover any damage, to walls, carpetings, tile, or any other areas of your house, contact a restoration company instantly, to identify the process that has to be taken, to…
  • Water Damage Chicago

    14 Apr 2014 | 3:43 am
    Like Water Damage Chicago, mold damage can compromise your home’s foundation. If you observe an issue in your home, even if it seems insignificant, you must speak to a mold removal specialist right away. Not only can they check the house for damage, they can likewise make use of the most recent devices to check the foundation and structure, to guarantee no much deeper set damage has actually taken place. The earlier you call, the simpler it will be to avoid structural damage; however, even if it has taken place, the best removal specialists, will have the ability to perform the needed…
  • Water Damage In Fort Lauderdale

    9 Apr 2014 | 1:55 pm
    When the extraction services have been finished, sanitation, germicides, and other anti-microbial agents should be utilized, to sanitize the locations of the house which were treated. Deodorization items can be made use of, to help with the scent, as well as to help kill bacteria after water damage has happened on carpeting. Disinfectant products assist eliminate mildew, mold, and fungi, which can grow, if not dealt with instantly. No matter exactly how bad the damage was, it is important to employ a water damage restoration business, that likewise looks after sanitation, and potential mold…
  • RV Rental In Orlando Before Buying A Car

    11 Mar 2014 | 12:01 pm
    Before you go for car shopping, you should first consider RV rental in Orlando because it can help you determine what kind of car you are comfortable with. You can select from the many companies who have RV rentals in Orlando and first try to drive it in your streets to have a good feel of the roads. Then you can proceed to buying your own car and below you will find some useful tips about it. Car shopping can bring dread to your heart. It could remind you of times past where the salesman took advantage of you. Stop the insanity and read this article as the advice here will keep you safe from…
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    We Are Social

  • The global digital behaviours of teens

    Cat Millar
    17 Apr 2014 | 6:09 am
    As one of the most debated and sometimes maligned generations, today’s teenagers have even greater reason than their predecessors to feel that ‘no one understands’ them. Thankfully, via an exclusive preview of GlobalWebIndex’s Q1 2014 Teens Audience Report (which you can download here), we can now report on the facts, as told by teenagers themselves, and reveal the ramifications for brands. The report shows a generational realignment of social, with 25-34 year olds now representing the largest share of users across most of the major social networks, coupled with the rise and rise…
  • Using social to create a political tsunami

    Lorya Noseda
    16 Apr 2014 | 8:18 am
    On Friday, I got the exciting news that the campaign I worked on for the Cambodia National Rescue Party was awarded Bronze in The Warc Prize for Social Strategy. The prize recognises social ideas that drive results, which is exactly what the Political Tsunami campaign aimed to do. Last year, while I was working in Singapore, I had the opportunity to be involved in Cambodia’s national elections campaign. Together with Pete Heskett and Jamie Macfarlane, we took on this project in our free time and for the first time ever, fought an entire election campaign on Facebook. The challenge seemed…
  • The Social Smackdown

    Tom Ollerton
    15 Apr 2014 | 8:12 am
    Why do conferences always have boring panels, bad coffee and make you feel a bit empty inside? We couldn’t work it out either. So we designed a session for busy people who want useful, inspiring content and the best coffee in London. We called it a Smackdown. No idea why, just sounded fun. We’ve outlawed branded stress relief balls, back slapping and canapé breath and instead insisted on 3 punchy ten minute presentations from the best brands in social. Our next event in London is on the morning of the 13th of May with Panasonic, Beats By Dre and a very special guest. It’s a brand only…
  • We Are Social’s Monday Mashup #210

    Nick Mulligan
    14 Apr 2014 | 8:52 am
    Most social networks are predominantly mobile The 2014 US Digital Future in Focus Report has been released, with interesting figures about the growth of mobile and social. Of major social networks, only two (Tumblr and LinkedIn) are predominantly desktop (among US users aged 18 and up). Snapchat, Vine and Instagram are, as expected, the most ‘mobile-first’ social networks, each seeing almost all of their traffic from non-desktop devices. The three sites have grown their unique visitors figures significantly between February and December 2013 – Instagram by 43%, Vine by 515%…
  • The Five Rules of Engagement

    Alex Hobhouse
    11 Apr 2014 | 3:03 am
    The annual ISBA conference took place last month, with luminaries from the world of advertising and marketing in attendance, and presentations focusing on the future of the industry. Among the many discussions taking place, it was the Chairman of the IAB, Richard Eyre’s presentation whose was the most exciting. He truly believes in the power of social and, more importantly, the importance of placing social at the heart of campaigns. Richard took no prisoners, making it clear that if you as a brand are not developing personal relationships with your customers then you’re going to be left…
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  • Typefaces Explored – Font News and Links

    17 Apr 2014 | 9:18 am
    “Letters do love one another. However, due to their anatomical differences, some letters have a hard time achieving intimacy.”    -Ellen Lupton, Thinking with Type We gathered together some news from the world of typography and few links to fonts and apps that we wanted to share with you. Enjoy!    News Hoefler & Frere-Jones typography firm has become Hoefler & Co. since the recent separation of business partners Jonathan Hoefler and Tobias Frere-Jones – Read about the dramatic split here.   Hoefler and Co. introduces webfonts designed to…
  • Recent Linkedin Updates Explained

    Sarah Irish
    11 Apr 2014 | 1:26 pm
    Our favorite social media sites have been changing a lot lately. First there were the Facebook updates, then twitter got a facelift, and now Linkedin is making a key change. Last week, Linkedin announced that as of April 14, 2014 the “Products and Services” tab will no longer exist and will be replaced with “Showcase Pages.” Showcase pages are extensions of company pages and will allow businesses to go more in-depth with products and services they offer. In addition to allowing companies to expand their product sections, Showcase Pages allow follows to pick and choose what products…
  • A Day in the Life: Sarah, Social Media Coordinator

    Sarah Irish
    4 Apr 2014 | 10:37 am
    A lot of people have an idea of what they think a Social Media Coordinator does. Although it changes from agency to agency, here at Cyphers, I don’t just sit in front of Facebook and Twitter all day. Although a lot of my job does include monitoring social media sites for our clients, I wear several different hats through out the week. Here is a brief look into what a typical week in my position looks like. I have meetings and brainstorms, and coffee, and  more coffee, and M&Ms, and planking, and blogger outreach shipping, and Facebook posting, ad writing, and of course more coffee!
  • Facebook Updates That Won’t Ruin Your Life

    Anna Forbes
    28 Mar 2014 | 1:13 pm
    Let me paint a picture for you. You’re drinking your morning cup of joe, you login to Facebook before diving into your work emails (I won’t tell if you won’t). But what’s this? Facebook looks different. You start to panic. You feel betrayed, yet again, sad and confused. Fear not people, Facebook has made some changes on us again, but they are not life altering this time. I am here to go through these minor changes for you. Here we go: 1. Font–This time around Facebook is keeping their changes simple. One of the biggest elements to the new design is the font. They have gone for a…
  • Lets get Visual: 3 reasons why your brand should be on Instagram

    Sarah Irish
    20 Mar 2014 | 12:38 pm
    Everyone loves Instagram but so many brands are just not sure if / how it fits into their marketing plans.While Instagram isn’t a good fit for every brand, it is a platform worth exploring. Instagram, is a mobile image editing and sharing social media site that has grown to be one of the more powerful platforms out there. Since its launch in 2010, the audience has grown to 150 million users with around 16 billon photos being shared to date. If these numbers don’t convince you alone, I have the top 3 reasons your brand should (strategically) join the movement. 1. Photos speak: They…
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    Social Media Network - Marketing

  • How To Tackle Negative Comments While Managing Community In Social Media

    8 Apr 2014 | 5:48 am
    Hi Folks, do you work as an Online Community Manager? Do you often receive the negative remarks of some person whom you have not known in a long time? Well you do not have to be a community member to receive negative feedback / response or a comment. You could have subscribed to a site and there you have someone creating a high noise level. You may not know this person. The only connection between you and this person is the Page / Site that you both are on. While sometime the comments 'may' not be 'useful', other times certain comments are necessary to be heard and addressed to. When the…
  • Measuring Your Customer In Social Media

    1 Mar 2014 | 7:20 am
    We know how Direct Marketing and CRM [Customer Relationship Management] use the RFM model.RFM = Recency, Frequency and Monetary Value.Recency = How recent has the customer purchasedFrequency = How often did the purchase take placeMonetary= How much was the spend / purchase made ofHere you slice and dice the data. From this model you can decipher who are your active customer sets, who are passive and not reacting and those who have been active and have for some reason gone out of action. This and more can be done with the data. For instance you can figure out who are your high paying people.
  • How To Plan Your Social Media

    6 Feb 2014 | 4:33 am
    Social Media should be a part of your Marketing Plan. Social Media is not to be seen as an  isolated one - off case. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others. Just the way your Marketing Plan would have a set of tactical steps for action, your Social Media is to have an action plan as well. The most worrying situation is when Business houses set up the Facebook Page and then they do not keep the Page active. This leaves a bad impression for the Brand and Business. Add to this the Page is open for Spammers. Social…
  • How To Spread Your Facebook Page URL And Twitter Handle - Social Media

    31 Jan 2014 | 3:00 am
    ​Incase your Facebook Page and your Tweets from your Twitter is not being spread around or heard well, then, here are couple of spaces where you can add your Facebook Page URL and your Twitter Handle:Insert on your EMail below your SignaturePut the Twitter Handle on your Facebook Page in the About SectionPut the Facebook URL on your Twitter Page in the Description SectionSparingly mention your Handle and Facebook URL when you write your LinkedIn Credential PartIncorporate the two on your Visiting Card Incorporate them on all your Offline and Online Communications like advertisements,…
  • What Makes Your Facebook Page Get Banned - Social Media

    7 Jan 2014 | 2:53 am
    ​Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook.Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to under​​stand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to…
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  • [ebook] Addressing Facebook Zero: a new era for Facebook marketing

    Paul Sutton
    10 Apr 2014 | 1:58 am
    Over the last couple of months there has been an increasing sense of frustration and, recently, desperation with Facebook as a marketing channel. It’s long been understood by Page administrators that they could expect to reach a maximum of only 16% of their fans with any given status update. But Facebook threw the cat among the pigeons in December 2013 when it confirmed a “leaked” update to the newsfeed algorithm resulting in that figure falling dramatically to between 3% and 6%. In the last couple of weeks, rumours have started to circulate that a further update will reduce organic…
  • April Fool’s and the White Noise of Brand Marketing

    Paul Sutton
    2 Apr 2014 | 3:04 am
    Just in case you weren’t aware, yesterday was April Fool’s. A day for all manner of utterly hilarious japes and pranks (cling film over the toilet bowl, anyone?) when anarchy is not only allowed but actively encouraged. In such an environment, brands come out to play. And boy, did brands come out to play! April 1st 2014 saw an unprecedented number of brands getting in on the pranking act. Everyone from Tetley (biscuit-flavoured tea) to Specsavers (the Mona Lisa wore contacts) to Vegemite (new energy drink) to Lego (delivery by turtle) to Amazon (Kindle cover with the smell of old books)…
  • Recommended Reading: Spin Sucks by Gini Dietrich

    Paul Sutton
    31 Mar 2014 | 5:12 am
    With such an overt emphasis on digital, Spin Sucks is a book that will scare the living bejesus out of some in the PR industry. And believe me, that’s a very good thing. In the book’s opening salvo, Gini Dietrich says: “Officially, the PR industry has been around since 1929, and it has remained pretty much the same for more than 70 years. The digital web has forever changed the way we communicate. It’s changed the way we all do business. And it has forever changed the way we, the PR professionals, perform our jobs.” Reading this book will be a wake-up call for many communications…
  • 10 Steps to Nailing a Killer Career in PR

    Paul Sutton
    27 Mar 2014 | 3:59 am
    PR is changing. Gone (for the most part) are the days of endless media relations and measurement using AVEs. So far, so obvious. And so whether you’ve been in the industry for five years or you’re looking for your first role, you need to adapt your skill set and the way you position yourself if you want to forge a successful, long-term career in the industry. When I recruit new people, there are certain things I look for that go way beyond education or previous experience or even attitude. Those things are still important, but they’re balanced by less…
  • Facebook’s New Look and 3 Social Layout Tips

    Paul Sutton
    25 Mar 2014 | 2:10 am
    This is a guest post by Rob Sutter. Just recently, Facebook rolled out its newest layout; something that I am sure most social media enthusiasts have grown accustomed to. After all, it seems like every other week there’s something different on a particular site where there’s a massive audience, so news like this isn’t totally surprising. With that said, Facebook executed a layout change that could best be called ‘minimalist’. My take on the matter? The layout looks fine. It doesn’t look sloppy or extravagant, which is fine on paper. As long as the overall functionality of…
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    Blog - Social Nerdia

  • Facebook is a Pay-to-Play Marketing Channel, So Play Wisely (Social Nerdia)
    17 Apr 2014 | 1:59 am
    FACEBOOK CHANGED ITS ALGORITHM... WHAT ELSE IS NEW?I've been placing ads on Facebook - with all kinds of budgets and diverse objectives - since 2006.Over the years, I've seen Facebook's UI, sales organization and ad units evolve. Some changes have been good; others, not so much. The only thing consistent about Facebook is that it is always changing.With approximately 1.2 billion monthly active users and a plethora of activity happening on News Feeds all over the world, Facebook is a powerful marketing channel that has become a key strategic element for most mass brands.Unlike other…
  • Q&A with Sonic Notify Co-Founder Alex Bell (Social Nerdia)
    13 Apr 2014 | 7:21 am
    Esteban Contreras: Sonic Notify's technology seeks to transform how people interact with brands in physical locations. Tell me about how your CMS, audio and beacon technologies are enabling this transformation.Alex Bell:  Exactly, Sonic Notify wants to connect people to locations, and over the last 3 years, we have created all the pieces that are required to really connect a person to a location.First, there is the transmission, telling the smartphone “You are Here;” our transmission methods include our patented inaudible audio as well as our dual mode bluetooth low energy, both of…
  • The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them (Social Nerdia)
    10 Apr 2014 | 1:47 am
    There's a South Park episode in which Stan, one of the four main characters of the show, is transported to a virtual world that looks much like the 1982 film Tron. In the show, the computer-simulated environment is supposed to be an embodiment of the world's largest social network: Facebook.The episode is a funny parody of the social network and the awkwardness of digital relationships - from friend requests and photo albums, to Farmville and Café World. The show aired over four years ago, but it was the very first thing I thought of when I heard that Facebook was acquiring one of the…
  • 4 Reasons Why SXSW Interactive Matters (Social Nerdia)
    8 Apr 2014 | 1:44 pm
    I first attended South by Southwest Interactive in 2010 on a mission to understand the SXSW cultural experience. Over the years I’ve learned that SXSW Interactive’s #1 draw is no longer about being there for the launch of the next Twitter. Today’s SXSWi gets more attention than ever before and there are more conversations happening online than a person can handle. This creates a lot of noise and makes it harder to break away from the pack, especially for startups. As MRY's CMO David Berkowitz told me: "It is now practically obligatory for tech startups to attend SXSW, which makes…
  • The Number One Metric Facebook Cares About On Its 10th Birthday Shows No Signs of Exodus (Social Nerdia)
    4 Feb 2014 | 1:53 pm
    In 2013, reports about a teen exodus of Facebook users made global headlines. From reports of millions of lost teen users in 3 years, to a Princeton study that claimed that Facebook would lose up to 80% of its users by no later than 2017, Facebook's dominance has been called to question.Is Facebook in deep trouble? Should we all flee the network before we're all alone in there?Nope.Not so fast.While Facebook is seeing competition from every angle and its relevance could potentially dramatically change in years to come, Facebook is doing much better than those headlines would like to make you…
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    Invisible // Ink

  • Things that have caught my interest on April 14, 2014

    Tom Eldridge
    14 Apr 2014 | 1:52 pm
    There has been a spate of documentaries celebrating the 20th anniversary of Brit Pop in the UK. The question I have is why 1995 has been picked as the seminal year for Brit Pop? A cursory glance at the top selling singles in 1995 has minted casino warbler Celine Dion at number 1, daytime TV favourites Robson & Jerome at number 2 with Unchained Melody, and The Outhere Brothers (no idea who they are) at number 3 & 4. You have to get to number 20 before Chas and Dave revivalists – Blur – make their mark with Country House, sartorial twiglet Cocker and his band Pulp with…
  • Circuit board

    Tom Eldridge
    12 Apr 2014 | 10:16 am
    Image by Mishka Henna A series of images from photographer Mishka Henna taken of industrialised cattle farm really stood out in this months Wired UK magazine (May 2014). …we’ve turned our landscape into a giant circuit board. You can check out further examples of her work here The post Circuit board appeared first on Invisible // Ink.
  • Things that have caught my interest on April 11, 2014

    Tom Eldridge
    11 Apr 2014 | 4:11 pm
    A rag tag bunch of bookmarks today. This is one of those simple ideas that I’d wished I had come up with – take seminal album covers and using Google Street view put them in their physical context. If it hasn’t been done already, I’m sure movie locations and Google Street View will be next. Short article on Tesla being seen as the saviour for being ‘American Made’ and the historical baggage that comes with it. In an age of globalisation,…
  • “Things that have caught my interest on April 08, 2014

    Tom Eldridge
    2 Apr 2014 | 12:20 am
    Remember the million dollar homepage? Well 22% has rotted away. Crowd-funding has had a strange effect on the process of innovation. Gonzo products from Alexandra Deschamps-Sonsino Non profits can now profit through this ingenious service that coverts your personal data into a donation A powerful piece from Bruce Schneier on how Ephemeral / secrecy Apps can never truly be secure Why has this chap hacked his Prius to run of power lines? Cos he could The overheated housing market…
  • “Things that have caught my interest on April 01, 2014

    Tom Eldridge
    1 Apr 2014 | 1:30 am
    Just a few bookmarked sites that have caught my attention. Avbl has been described as the Airbnb for freelances. Freelancers are set to make up 40% of the US workforce and this platform matches freelancers by skill-set for collaboration. I predict coffee-shops in Brooklyn and Hoxton to be the main beneficiaries. A small feature in iOS forms props up FireChat – an anonymous messenger app that works without a connection using wifi and Bluetooth to establish a local chain of devices. Finally someone has created an inspiration engine and it is called Seenapse The post “Things that…
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    Pam Marketing Nut

  • Why Mindset Matters

    14 Apr 2014 | 2:14 pm
    Mindset… it is the one thing we find that differentiates successful business leaders from those who can never seem to climb that mountain. We work with organizations of all sizes, from entrepreneurs to Fortune 50 organizations. Mindset is something good leaders have learned to master for the benefit of themselves, their teams and their business. It doesn’t matter what kind of business you are in. If your mindset is negative, your business is going to be negative. How you approach each day is going to determine how you handle the problems that come your way. If you wake up in the…
  • 22 Tips to Get the Twitter Conversation Started and Rockin’!

    11 Apr 2014 | 11:36 pm
    You hear your colleagues, boss, friends and even teens rave about how amazing Twitter and other social networks are. They brag about how many people they have met. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet. You smile with them. You nod your head. However, the truth is you are questioning the validity of their statements. If what they say is true you wonder why you have such a hard time even getting a conversation on Twitter started, let alone rockin! You may struggle with what to tweet about. You don’t know…
  • Why You Can’t Put Tools & Technology Before Humans in Social Business #BeHuman

    10 Apr 2014 | 1:38 pm
    For technology and marketing evangelists it’s easy to get caught up in the shiny objects. Many marketers and business leaders have shiny object syndrome in their DNA. Tools and technology come naturally for them. This is good when it comes to innovating and developing technology. Be careful of the shiny object syndrome When it comes to social business and the art and science of integrating social technologies and processes with the goal of using them to become more human, better connect with and serve clients and the larger ecosystem there is much danger in only focusing on the tools…
  • 6 Steps to Keep Your Teens & Family Safe on Social Media #SocialSavvyFamily

    7 Apr 2014 | 11:03 am
    Welcome to Generation S. The generation where people choose to be part of it. People ranging in age from toddlers to grandparents and everything in between. There is no limiting factors such as age, location or education. It’s simply a choice. Social media is here to stay for all generations. Did you know… 72% internet users are active on social media 89% usage among 18-29 year olds 71% access social media from mobile device 90% mobile users have their device within arms reach 100% of the time It is critical we help our entire family become socially savvy. Being socially savvy…
  • #SocialSavvyFamily Seminar: Be Safe, Smart & Have Fun with Social Media #Orlando

    4 Apr 2014 | 9:08 am
    Social networks are here to stay. It’s becoming the norm for how teens, adults and even grandparents communicate. Welcome to Generation S, the generation who chooses to be social. It is not limited by demographic such as age, education or location. It’s simply a choice.  The truth is our kids and teens are growing up with Generation S in their DNA. We might as well accept it. Trying to stop them from participating in Generation S is probably wasted effort. We can however, help them be safe and smart while also having fun. We can teach them how to connect with their friends,…
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    SEO | Social Media | Blogging | Design | PhotographuSEO | Social Media | Blogging | Design | Photographu

  • Friday Photography #93

    Natalie Turner
    16 Apr 2014 | 11:45 pm
    This post is a part of our weekly photography inspiration series. Each Friday we feature some of the most professional and amazing photographs captured by talented photographers from all around the world. Here are latest photographs for your inspiration. If you like this post feel free to share it on Twitter and Facebook. Photography Quote of the Week: “You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” – Ansel Adams &nbspThe post…
  • Using Youtube when Marketing for Photographers

    Natalie Turner
    16 Apr 2014 | 10:01 pm
    0:45 – Video Editing Software 1:35 – Watermark 2:00 – Video Intro and Outro, Logo Sting 3:00 – Verify YouTube Account as a partner 4:00 – Adding a Custom Thumbnail     Marketing Tips For Photographers Using YouTube Blog Post and Video   Youtube Marketing Tips for Photography by Natalie Turner &nbspThe post Using Youtube when Marketing for Photographers appeared first on SEO | Social Media | Blogging | Design | Photographu.
  • Google Hummingbird For Photography Online Marketing

    Natalie Turner
    10 Mar 2014 | 8:33 pm
    Photography Online Marketing Optimized for Google Hummingbird. 0.30 What is Google Hummingbird 1.30 How does it impact me as a photographer? 2.00 Google answers questions 2.30 Google Loves Mobile sites Stay up to date with Google Hummingbird For Photography Online Marketing so you know how it effects you.                                 &nbspThe post Google Hummingbird For Photography Online Marketing appeared first on SEO | Social Media | Blogging | Design | Photographu.
  • Linkedin For Photographers

    Natalie Turner
    10 Mar 2014 | 8:21 pm
    How LinkedIn helps photographers. 0.30 Social Media – LinkedIn For Photographers 1.15 Professional Headshots 2.45 Connection to LinkedIn groups. 4.50 LinkedIn Profile 100% up to date   LinkedIn has become vital for Photographers.                             &nbspThe post Linkedin For Photographers appeared first on SEO | Social Media | Blogging | Design | Photographu.
  • How to Back Up Your Photography Website

    Natalie Turner
    22 Nov 2013 | 6:56 am
    Are you Backing up your photography website? 0.44 One Magical File, Full Recovery 1.50 What happens if you don’t backup 2.35 No Backup? This Website is your best friend 3.42 One Plugin saved days of work 5.49 Prevention is better than cure Don’t Lose Everything – Backup your Photography WebsiteThe post How to Back Up Your Photography Website appeared first on SEO | Social Media | Blogging | Design | Photographu.
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    Jessica Malnik

  • Why You Should Think Twice Before Removing Blog Comments

    Jessica Malnik
    6 Apr 2014 | 9:34 pm
    Recently, a few top-notch bloggers, including Jay Dolan, of The Anti Social Media, and Copyblogger, have made the decision to get rid of blog comments. I have read (and re-read) each of their posts multiple times, trying desperately to understand the logic behind this move. They stated a number of reasons for removing comments including: Too much spam No meaningful discussions The conversations have moved to Twitter, Facebook, Google Plus, etc. As much as I respect these bloggers and the amazing content they crank out week after week, I find serious flaws in each of these reasons. I just…
  • Why All Community Managers Need To Read Spin Sucks? (It’s Not Just For PR Pros!)

    Jessica Malnik
    2 Apr 2014 | 9:53 pm
    I’ve been a fan of Gini Dietrich’s blog, “Spin Sucks” for a few years. So when I learned that she was writing a second book, Spin Sucks: Communication and Reputation Management in the Digital Age, after “Marketing in the Round” (another must-read by the way), I knew I just had to read it. It definitely didn’t disappoint. First, if you have ever read one of Gini’s blog posts (and if you haven’t, get on that stat! You are missing out on an amazing resource and community), then you will probably enjoy the book. The casual, conversational tone…
  • Why You Shouldn’t Invest In “Real-Time Marketing”

    Jessica Malnik
    12 Mar 2014 | 10:05 pm
    It all seemed to start with a dunk in the dark in February 2013. The tweet from an infamous cookie brand heard round the world at last year’s Super Bowl. Yes, the famous Oreo dunk in the dark tweet. It was like a simultaneous lightbulb went off for thousands of brand marketers and agency folks. We can do this too. Suddenly, a trend was born. A really, really bad trend, I would add. Now, fast forward to every major national television event, brands rally to be more clever and wittier than each other. You wind up with brands like JC Penney’s or Denny’s, who will literally stop…
  • The Little Thing That Separates An Ordinary Community From An Extraordinary One

    Jessica Malnik
    2 Mar 2014 | 11:01 pm
    When it comes to building a loyal, strong community (be it online or offline), it’s often the little things that can make the biggest difference. A community will have these four principles in common. People not ideas Shared identity Rules and Guidelines Similar Values However what separates an ordinary community from a thriving, fanatical one are the little things. It’s when community members truly care about one another and go the extra mile to help one another at. It’s like when the 98-year-old woman petitions the city to get her driver’s license back so she can…
  • Do Introverts Make The Best Community Managers?

    Jessica Malnik
    20 Feb 2014 | 11:14 pm
    Many people tend to assume that the best community and/or social media managers are classic extroverts. While there are certainly some, I believe that the best community managers are actually introverts. Here’s my reasoning behind it. You see, extroverts can be your classic outgoing types, that love to talk (especially about themselves). This ME-ME-ME outgoing attitude doesn’t always work so well when managing online social channels. The best community managers tend to have these four traits in common, which I would argue come more naturally to introverts. Great Listeners…
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    Smedio - Business Ideas Worth Sharing

  • 7 Blunders that Strangle Online Startups

    Tracy Vides
    17 Apr 2014 | 3:18 pm
    Share on FacebookShare on TwitterE-mail Each morning we wake up to about a hundred new online startups. Some make headlines (and eventually get bought out for $19 Billion) while others potter about for a while before dying an untimely death. In fact, a study carried out by Shikhar Ghosh, Senior Lecturer at Harvard Business School, found that of the over 2000 startup businesses the team studied, nearly 75% ended in failure. With the numbers piled up against you, the last thing you want is for your dream project to become yet another dire statistic. Avoid the dangers of hellfire by simply never…
  • 24 Applicants Wouldn’t Imagine Doing this Job, Until They Found Out Why Billions Are Already Doing It

    Douglas Idugboe
    15 Apr 2014 | 12:02 pm
    This is definitely the World’s most difficult job. This fake “Director of Operations” job was posted by Mullen, a Boston based advertising agency, for a client called, Rehtom Inc. According to Adweek, this ad was posted online and newspapers and garnered 2.7 million impressions. The 24 respondents couldn’t believe the job description. Some of the the applicants described the job as “inhumane”, “almost cruel, sick twisted…”, etc. until they discovered billions are already doing the job for free. Share on FacebookShare on TwitterE-mail Share…
  • What to Tweet When You Don’t Know What to Tweet

    Douglas Idugboe
    13 Apr 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail What to tweet? Many Twitter users experience a Tweeter’s block similar to writers who suffer from a Writer’s Block at some stage or the other in their life. They just don’t know what to tweet about? There are times when it becomes difficult for you as a Twitter user to decide what to tweet about and what isn’t worth tweeting. If you are facing a tweeting dilemma, be rest assured that you are not the only one experiencing it in Tweetosphere. As a Twitter user, your tweets decide the popularity of your business and brand. Just follow these 5…
  • How to Protect Data in a Workplace Using Employee-Owned Mobile Devices

    Douglas Idugboe
    7 Apr 2014 | 11:10 am
    Share on FacebookShare on TwitterE-mail Mobile businesses increasingly face challenges with protecting both sensitive information and their reputations. It takes years to build a reputation and only seconds for an employee to unknowingly do something that will destroy that reputation. According to research by Cisco, employees around the world are engaging in behaviors that put both corporate and personal data at risk. For example, 44 percent of employees misuse corporate computers, sharing work devices with others without supervision, while 46 percent of those employees admitted to…
  • The secret structure of great talks

    Douglas Idugboe
    2 Apr 2014 | 12:17 am
    There`s a secret structure to great talks. A careful analysis of great speeches ranging from the “I have a dream” speech to Steve Jobs’ iPhone launch, you’ll notice a common thread and architecture. In this TED video, Nancy Duarte, author of slide:ology and resonate, breaks down the structure of great talks and how to make a powerful call-to-action in an enjoyable way. Share on FacebookShare on TwitterE-mail Share on FacebookShare on Twitter Want more stuff like this? Hit the “Like” button below to get notified via Facebook… The post The secret…
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    ReelSEO Video Marketing

  • Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

    Christophor Rick
    17 Apr 2014 | 11:52 am
    Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
  • YouTube UK Offers Insight into its Users' Behaviour [Infographic]

    Christophor Rick
    17 Apr 2014 | 10:49 am
    Google UK wanted to show that UK YouTube users weren't an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits.
  • How To Develop a YouTube Programming Strategy [Creator's Tip #138]

    Carla Marshall
    17 Apr 2014 | 9:38 am
    In this weeks Creator's Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don't you?
  • YouTube's 'Preferred Channels' List Revealed With No Great Surprises

    David Holland
    17 Apr 2014 | 8:15 am
    For those who've been following the latest news on Google's 'Preferred Program' for Advertisers, the list of 'Preferred YouTube Channels' has been revealed, and there's no real surprises. Most of the big names are included such as VICE, Buzzfeed, The Young Turks, iJustine and PewDiePie.
  • YouTube In-Video Linking, Custom Playlists, and Audience vs. Fanbase [TubeTalk #19]

    Dane Golden
    16 Apr 2014 | 12:44 pm
    On this week's ReelSEO TubeTalk show, a podcast that brings you three of the hottest video marketing tips every week, we discuss unique methods of In-video linking for YouTube videos, how to create custom playlists, and how to turn your audience into a real fanbase.
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  • What’s the Scoop on Google+?

    Kathy Colaicovo
    2 Apr 2014 | 1:00 am
    Google+ is a social network powered by Google, the search engine that rules the world!!! Many originally saw Google+ as a social media channel and a challenge to Facebook’s domination of the social media space, but I think they will live nicely together as people will all have reasons for using one or the other […] The post What’s the Scoop on Google+? appeared first on Social4Business. Related posts: Are you getting the Plus One (Google+) in your Business? 7 Steps to Build a Strong Google+ Personal Profile Does my Business need to be using Google+
  • Excited to Attend the Unstoppable Gala in Los Angeles!

    Kathy Colaicovo
    4 Mar 2014 | 12:00 am
    Okay, I will admit…I thought I had hit a high in my business last year when I got to meet Bob Proctor in person…but move over Bob. The Unstoppable Gala (#WeAreUnstoppable) might have overtaken you for my excitement! (Granted…No one will EVER overtake being 10 feet away from Kevin Costner in Niagara Falls in 2009.) […] The post Excited to Attend the Unstoppable Gala in Los Angeles! appeared first on Social4Business. Related posts: Networking to Build your Business Corporations and Social Networking Fanpage Contests – Read the fine print
  • Psst Kathy, You are not Following me Back on Twitter …

    Kathy Colaicovo
    21 Feb 2014 | 11:00 pm
    Behaviour of people on Twitter cannot be predicted. … and yes, sometimes I do not follow people back, but I may have my reasons and they are probably nothing to do with anything you might be thinking… so don’t take it personally. In any social media training I do, I always tell people… think of […] The post Psst Kathy, You are not Following me Back on Twitter … appeared first on Social4Business. Related posts: Not Everyone Follows the Same Rules on Twitter Twitter follow limits – Why you Can’t Follow more People on Twitter Should I follow…
  • How do You Build Your Email List of Subscribers?

    Kathy Colaicovo
    19 Feb 2014 | 11:00 pm
    Any business owner with an email list and sending regular newsletters or messages is always looking to grow that list of subscribers… yet, surprisingly, few take advantage of the many places to promote their list and have people sign-up to it. Ideally, you have a set-up where you offer a freebie to people who sign […] The post How do You Build Your Email List of Subscribers? appeared first on Social4Business. Related posts: Learn to Build your Email list to increase Sales Email Marketing and List Building Terms Email Marketing – Why you need an Email List
  • Why has Facebook Business Pages Reach Dropped Drastically?

    Kathy Colaicovo
    6 Feb 2014 | 11:00 pm
    I have had this question recently from several clients because they have noticed – as have I – that their reach through their Facebook Business Page has dropped. A lot. Reach is essentially how many people see your content on Facebook. Facebook has long controlled how much we see in our news feed based upon […] The post Why has Facebook Business Pages Reach Dropped Drastically? appeared first on Social4Business. Related posts: Facebook – Photo tagging for Pages Timeline For Facebook Business Pages Facebook Pages Upgrade – The New Layout
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    Prepare 1

  • [Study] Social Media Referrals That Matter

    Blair Evan Ball
    10 Apr 2014 | 4:45 am
    How would you like more referrals?Would it benefit you to know which Social Media Platforms provide the best referrals?What behavior on social media is showing the best results, when we actually interact with a link one of our friends shared socially?The top advertising platforms are…PinterestTwitterFacebookWhile you might expect these to be the top referral sources, according to a recent study suggests this is not the case. METRICS OF STUDYThe firm Shareaholic looked at three different metrics and 8 social media platforms in this study: Average time per visitPages per visitBounce rate…
  • How to use Twitter for Social Media Marketing

    Blair Evan Ball
    4 Apr 2014 | 4:20 am
    Do you use Twitter for social media marketing?How are you using Twitter for your brand?Did you know that the #1 reason brands use Twitter is for Brand Awareness. Brand Awareness is the first phase of Social Media Marketing.Twitter’s just had it’s 8th birthday – the service was launched on March 19th, 2006 (although it didn’t open fully to the public until July of that year).Twitter StatisticsTotal number of active Twitter users – 650 millionNumber of new Twitter users signing up everyday – 135,000Number of Twitter search engine queries every day – 2.1…
  • Hottest SEO Trends to Watch [Infographic]

    Blair Evan Ball
    28 Mar 2014 | 4:35 am
    How do potential new customers find you on the web?Do you have a great website, but no traffic?Are your marketing efforts geared towards SEO (Search Engine Optimization)?Is your website optimized for the search engines?If you’ve been ignoring SEO in favor of other marketing efforts, it may be time to change your strategy. According to a recent Forrester Research study concluded Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic…
  • Has Your Business Outlived it’s Relevancy?

    Blair Evan Ball
    21 Mar 2014 | 4:05 am
    What has happened to Sears over the years? Once the #1 retailer in the world.What about J.C. Penney? Founded in 1902, how relevant are they today?Companies today rise and fall…Some faster than others. WHY?In this dynamic world – everybody suffers but staying strong and relevant is important for enduring competition and surviving. Else we will be crushed.BANKRUPT COMPANIESKodakTWA – Trans World AirlinesLehman BrothersChryslerNokiaBlackberryThese companies either shut down or filed for bankruptcy or became insolvent! Why?GROWING COMPANIESGoogleAppleIBMIntelSamsungSonyThese depict…
  • Brand Now if You Want to Survive

    Blair Evan Ball
    14 Mar 2014 | 5:03 am
    What does all this media stuff and content mean for me and my business?Branding, what’s this all about?Why are people now talking about content and content curation?How has branding changed for you and your company? A couple of years ago I realized I was no longer a person but a brand – Martha StewartBOOM…Branding and Media changed overnight.Let’s take a look at this Coca Cola Commercial from 1953. Fast Forward to today with the new GoPro Camera that you wear to capture your moment.WHAT CHANGED?The InternetSmart PhonesTabletsSocial MediaTechnologyBrandingUsYou now…
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    Leader Networks blog

  • Fixing Your Intranet: A Guide For Leadership

    Vanessa DiMauro
    17 Apr 2014 | 2:47 pm
    The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing behaviors and encourage the peer-peer sharing that happens in hallways and on phone calls, relatively few intranets have succeeded at bringing much in-person vibrancy to these online exchanges. There are few successful poster-children – such as Thomson Reuters’ Hub, which united 60,000 employees across 111 different locations with the express goal of…
  • Who Ya Gonna Call? Social Business Buyer Guide [Part Two of Two]

    Vanessa DiMauro
    31 Mar 2014 | 8:21 am
    When things got spooky back in the ‘80s, “Ghostbusters” were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives. Social Media Marketing Agency Most social media agencies, often offshoots from traditional advertising and marketing firms, focus on branding and awareness strategy and help clients manage social media marketing tools and campaigns on platforms such as Facebook or Twitter. As an extension of online PR or advertising channels, agencies are…
  • A Social Business Buyer’s Guide [Part One of Two]

    Vanessa DiMauro
    28 Mar 2014 | 5:19 am
    Buyers of online social products and services face a difficult problem – what is it, exactly, they are purchasing? Social initiative sponsors and corporate purchasing agents alike must evaluate market offerings against a backdrop of hyper-speed product and service evolution, hyper-active marketing efforts and, well, just plain hype. It’s a daunting, confusing and uncertain process. With so much variety and rapid evolution, even industry insiders find it tough to make apples-to-apples comparisons, let alone identify the best apple or apple seller to meet a specific business need. The…
  • Has Social Business Spurred An Increase In Collaboration Between Marketing & IT?[Infographic]

    Vanessa DiMauro
    18 Mar 2014 | 6:27 pm
    The post Has Social Business Spurred An Increase In Collaboration Between Marketing & IT?[Infographic] appeared first on Leader Networks.
  • Is It Time To Develop A Social Business Center Of Excellence?

    Vanessa DiMauro
    11 Mar 2014 | 11:07 am
    You’re firm is getting the hang of becoming a socially enabled enterprise.    No longer doing isolated skunk works social media projects, your firm got organized – strategic, in fact.  You have a clear handle on your social media accounts, tools, metrics, a governance policy and even an escalation path if things go awry. This is quite an accomplishment for your organization and its leadership, as you are well on your way to becoming a socially enabled enterprise.  But this is not the end of the journey; in fact it is just the beginning. The next big, exciting step is to create a…
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    Myrland Marketing Minutes

  • Who Said That? How To Live Tweet A Conference.

    Nancy Myrland
    11 Apr 2014 | 4:09 pm
    I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, annual conference. Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere. Randall started a good discussion when he expressed a bit of consternation about not being given proper attribution in the live Tweets during a presentation. He asked the readers of his blog to provide feedback as to whether it was appropriate to simply use the conference or session…
  • #LMA14: Why Are We Here?

    Nancy Myrland
    2 Apr 2014 | 7:05 am
    I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet.Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions​, all held with the goal of facilitating that which we crave...the ability to be together to share what we know, and learn what we need to know, as well as to spend physical time with those we call friends. What…
  • #LMA14: I’m Really Looking Forward To It!

    Nancy Myrland
    27 Mar 2014 | 7:48 am
    I’m really looking forward to next week! Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course! But this is the time of year that I get excited about. It is the Legal Marketing Association, or LMA, annual conference, when I get to see my close friends and colleagues, make a lot of new friends, learn from some of the brightest minds in marketing, and come away even more passionate about what I do for a living. I get the added bonus of…
  • Social Media: Should I Accept All Connection and Friend Requests?

    Nancy Myrland
    21 Mar 2014 | 7:23 am
    These questions and concerns come up often:I just want to be connected to my family and close friends on Facebook.​Should I accept a request from this person I don't really know on LinkedIn? I have no idea who this person is. Should I Circle him on Google+?They just keep following me on Twitter. Why would they do that when they have no idea who I am?The first answer I will give you is that it really is your decision to make. I, nor any other marketing strategist, can tell you exactly what should be done in 100% of the cases. As you use these tools, and yes, they are just tools, you will…
  • LinkedIn Groups: Be S.M.A.R.T.

    Nancy Myrland
    18 Mar 2014 | 7:04 am
    LINKEDIN GROUPS...LOVE 'EM OR HATE 'EM ​There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. With 2.1 million groups, and 8,000 new ones being created every week, there is certainly opportunity in our midst, isn't there? Even though posting behavior in some groups is a bit out of control, there are moderators paying attention to their groups, cleaning them up, making sure posts and comments are appropriate, and taking the time to attract and nurture communities of LinkedIn users with like interests. ​I am seeing an increase in…
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    Digital Pivot RSS News Feed

  • Better Pay for YouTube's Top Channels

    Jessica Cherok
    17 Apr 2014 | 10:49 am
    Summary: Becoming a YouTube sensation may get you more than just millions of views. YouTube has announced that it will start giving its hottest stars promotional spots and premium ad rates. So now, if you are one of YouTube's top 5%, you could find yourself with a pretty sweet spot on subway ads to billboards to national ads on ABC Family and the CW.
  • Google Glass: Symbol of Tension

    Jessica Cherok
    16 Apr 2014 | 8:50 am
    Summary: Is Google Glass starting class warfare? A recent attack on a reporter for Business Insider suggests that Google Glass may be a sign of increasing tensions between the gadget-haves and the gadget-have-nots. Kyle Russell recently told CNN of the March attack.
  • Heartbleed Hell

    Victoria Hoey
    16 Apr 2014 | 5:48 am
    Summary: Settle down, all you Chicken Littles out there. The sky is not falling. The Internet just experienced a proverbial "contraception failure." Chances are, you were NOT affected. Here are a few things you should know about the Heartbleed bug. So far, the first confirmed losses are minimal, The Canada Revenue Agency said that 900 people's social insurance numbers had been stolen. Andrew Treusch, Commissioner of the Canada Revenue Agency (CRA), said government security agencies notified his office...
  • Alcohoot: Drink Responsibly

    Devon Travern
    15 Apr 2014 | 5:26 am
    Summary: It may be shameful to admit, but as adults, chances are we've all had a similar situation. After a fun night at the bar, the club, or maybe a lounge of some sort, we sit in the car preparing to leave and that little thought pops into our heads. We ask ourselves if maybe we've had too much to drink.
  • Mashable's Tweet Spoiled 'Game of Thrones'

    Jessica Cherok
    14 Apr 2014 | 10:28 am
    Summary: Sunday night, a mere two minutes after the new episode of Game of Thrones aired, Mashable tweeted a spoiler. And then the Internet exploded. Well, almost. Certainly Mashable isn't the first to drop a spoiler, and they likely won't be the last. But for many, it was the fact that they should have known better. After all, this is a company that touts itself as being "a leading source for news, information, and resources for the Connected Generation."
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  • Find The Best Time to Post on Facebook In 4 Easy Peasy Steps

    Thérèse Cator
    9 Apr 2014 | 11:00 pm
    This is one question I’ve gotten asked A LOT. “When is the best time for me to post on my Facebook fan page?” I must admit a few years ago there was no surefire way to find out this info, but luckily times have changed. Thanks to Facebook Insights the days of guessing when the best time to post on Facebook are o-v-e-r! That means now you can know when your fans are hanging out online. I've created a 4 step visual guide that will show you how to find out when the best time to post on Facebook for your page. Be sure to read till the end because I share a sweet bonus tip with you! Step 1:…
  • Thinking Outside the Box and Bypassing Gatekeepers with Christina DeRosa

    Thérèse Cator
    2 Apr 2014 | 12:52 pm
    The phrase “think outside the box” has become a sort of catch phrase. Many people talk about it, but what does thinking outside the box really mean? This is exactly why I invited one of my clients, the gorgeous and talented Christina DeRosa, to share how she’s thinking and doing bigger after our work together. Christina has appeared on shows like Sam & Cat, Hart of Dixie (to name just two) and most recently she became a member of  the Academy of Television Arts and Sciences. And yes, that's Christina in the photo. Here she's accepting the Artists in Cinema award! Congrats…
  • “Sales For My Workshops Have Gone Up By More Than 25%” Interview With Award-Winning Filmmaker Ela Thier

    Thérèse Cator
    19 Mar 2014 | 12:00 am
    What would it feel like to bring in an extra 25% or more of income into your business? Pretty darn good right?! If you’re picturing yourself on the beach right now with a little umbrella in your yummy drink, stay with me for a moment. Let me introduce you to one of my clients Ela Thier, an award-winning filmmaker with dozens of film projects under her belt. She’s also the founder of The Independent Film School which hosts workshops for indie filmmakers. Did I mention that she’s in the midst of shooting a feature this Spring? So that means, she’s one busy lady! Since working with me,…
  • EXCLUSIVE Sneak Peek Inside of Social Media Game Changer

    Thérèse Cator
    24 Feb 2014 | 12:47 pm
    We've gotten several messages asking us about Social Media Game Changer since after doing this juicy interview! The basic idea behind #SMGC is that social media is A-L-W-A-Y-S changing. If you're growing your business or brand you know you've got to use social media, but you can't spend all day on countless social media news sites figuring out what's the latest and how it applies to you. So, I decided that you shouldn't have to do that! Why spend time on social media research when you can be focusing on what you L-O-V-E to do. While you're doing that my team and I stay on top on social media…
  • From Social Media Newbie To Social Media Game Changer

    Thérèse Cator
    13 Feb 2014 | 9:49 am
    Have you fully committed to really growing your business using social media? Whether you're a social media newbie or are more experienced but haven't quite seen the results you'd like, you'll want to watch this interview I did with the fabulous Carla Renata. Carla has been on Broadway (The Lion King, Avenue Q, Smokey Joe's Cafe and more), she's a regular face on TV in recurring and guest starring roles (Hart of Dixie, Shake it Up, New Girl, Modern Family), and she's also an entrepreneur. Yeah, I know she's fierce! What's even more fierce? Well, a few years back Carla was a complete social…
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  • Enjoy Amazing Games on Your Android Phones for Free

    14 Apr 2014 | 2:31 am
    The Android system is a great hit among most mobile users as it providers user with a wide range of free mobile apps and games. Let’s look at 5 top free Android games. Angry Birds – This puzzle game is a great hit among Android users. In the game has to take of a flock f birds as their eggs are stolen by some evil pigs. One has to use a slingshot to launch these birds into the structures that the pigs hide in. As one advances the stages they get to play with different birds having different skills that help them t defeat the pigs. Abduction – In this game one has to save the cows from…
  • The Social Media Election Campaigning and Its Issues

    14 Apr 2014 | 2:20 am
    India is going through some highly turbulent times and as the 16th general elections began on 7 April 2014 the stakes are higher than ever. This is undoubted the largest election in the world with a mammoth of 814 million registered voters will make their choice from 543 representatives to represent the population in the lower house of the parliament. With an estimated 65% of the population under the age of 35, India is one of the youngest countries globally to vote this time. Political parties have fielded younger candidates and efforts are being made by all political parties to construct a…
  • Good News for the Industry, DMTI launches Post Graduate Program in Digital Media Marketing

    9 Apr 2014 | 11:40 pm
    The Digital Marketing Training Institute has launched the country’s first one-year full time Post Graduate Program in Digital Media Marketing. The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. The program is a first of its kind – the only program that integrates digital marketing with traditional marketing. A six-months paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year. “The PGPDM breaks away from the traditional MBA & other similar…
  • Windows Phone 8.1’s Cortana not coming to India until 2015

    4 Apr 2014 | 11:56 pm
    According to the reports, Microsoft has launched Windows Phone 8.1. This phone is capable of bringing the mobile operating system equal to Google’s Android and Apple’s iOS. This Windows Phone 8.1 comprises of many features but its key feature is ‘Cortana’. Cortana, a highlighting feature of Windows Phone 8.1, provides notifications to the users regarding phone calls, emails and messages. It lets the users set appointments and reminders and perform searches. It also allows the users to operate the music player etc. In addition to all these, it is able to track users’ online…
  • Beyond Oculus VR, 5 Tech Cos Working On 3D Virtual Reality

    4 Apr 2014 | 11:43 pm
    3D virtual reality is one such technology that has always been the core of attraction over the decades. This technology has been continually fascinating the people; no matter related to tech world or not. Over the times, many technologies, inventions, innovations, claims and researches have been held and conducted over the name of 3D virtual reality but nothing firm, till date, has been presented before the world especially analogous to what is used in the movies section around the world. But 2014 may become the year which may out an end to this curiosity of people around the world, since…
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    Sean Clark

  • Twitter Gets Even More Distracting

    Sean Clark
    14 Apr 2014 | 8:32 am
    If it wasn’t already difficult enough to avoid distraction during our work day, the developers over at Twitter have given us Tweet notifications. Now is you are logged in on you’ll get a notification for replies, favourite, retweets, direct messages and new followers. We are very much used to this functionality on our mobiles, but bringing it to the desktop is a whole new level of annoyance. The updates are rolling out slowly, and will look similar to this: If notifications aren’t your thing you will be able to manage them directly in your Twitter settings. A Business…
  • Are We Approaching A Facebook Where Organic Reach Equals Zero?

    Sean Clark
    7 Apr 2014 | 2:32 pm
    Facebook Growth Now 10 years old and with over 1.23 billion users Facebook is the darling of social media to some, a necessary evil to others. The platform seems to offer companies easy access to the marketing channel of their dreams. A mainstream audience of over a billion, with the ability to reach them all for free, and the analytics to go with it. But is it really like that? There is no doubt there have been some success stories on Facebook. Small companies that have gone global by leveraging the platform. Brands that have run stunning campaigns that wouldn’t have been achievable…
  • In A World Full Of Content Is Curation The Answer? [PODCAST]

    Sean Clark
    5 Apr 2014 | 12:55 am
    The Small Business Marketing Report Episode 32 of The Small Business Marketing Report Podcast There has been much talk online about a “Content Armageddon”, and whilst there is no doubt the web is full of content there is another answer for you if you are trying hard to get heard through the noise. A valuable service you can provide to your audience through content curation. In this episode we discuss content curation, its purpose, how it works and some useful tools to make curation more efficient and effective. Some of the tools mentioned in the show: Hootsuite Storify Kurasie…
  • Twitter Plays Tag And You’re “It”!

    Sean Clark
    29 Mar 2014 | 9:51 am
    I just can’t avoid saying it, Twitter add another Facebook function, photo tagging. Trying Twitter's new photo tagging function: When Sean met Gary… — Sean Clark (@SeanClark) March 29, 2014 But who can blame them? It something people like to do, it’s just popular functionality. To be fair Facebook didn’t invent photo tagging and other platforms use it to varying degrees. The difference being that Twitter is more of an open network and you can tag anyone. Admittedly you can mention anyone in a Tweet anyway just by using their username, but…
  • Is Twitter Struggling To Go Mainstream?

    Sean Clark
    28 Mar 2014 | 1:37 am
    Whilst Facebook is almost a part of everyday life for most modern families Twitter has still failed to become as wholly integrated in our lives. Largely Twitter still remains the preserve of early adopters, business people, politicians and celebrities. Don’t get me wrong, the audience is perfect if you want to make a name for yourself, but it’s not as friendly if you just want to chat to your mates. Terminology plays its part in this Retweets, Hashtags and DMs just aren’t as easily understood as Like and Share. This may be the reason Twitter are experimenting with the more common terms.
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    L2: Business Intelligence for Digital

  • Behind Digital Genius Bud Light

    Homa Zaryouni
    17 Apr 2014 | 1:55 pm
    Bud Light topped L2′s Digital IQ Index®: Beer, released today. Behind the digital Genius is a combination of strategic search investments, social efforts and prime-time purchases. The brand has the largest Facebook audience of all brands in our Index, and claims a 6x return on spending on the platform in addition to a 3.3% sales lift among households exposed to Bud Light Facebook ads. And though it honors the “gentlemen’s agreement” among Beer brands to not participate in competitive SEM, Bud Light has strategically purchased football related terms to increase its visibility.
  • Exception to the Norm: the Carol’s Daughter App

    Homa Zaryouni
    17 Apr 2014 | 9:47 am
    Consumer Hair Care mobile apps have failed to gain traction, despite  efforts to turn them into personalized styling guides. The average brand app has just 14 ratings, but Carol’s Daughter bucks the norm with 156 ratings since its launch in 2013. It has the right mix of convenience and instructional content, and incentivizes users to explore the app by offering reward points for taking a diagnostic quiz and logging in with Facebook. The rewards are substantial, incentivizing the users to redeem  and buy then and there. For example, taking a diagnostic quiz adds 20 points, and 100 points…
  • Index Newcomers: Vidal Sassoon, Clear, Toni & Guy

    Homa Zaryouni
    16 Apr 2014 | 2:45 pm
    This year’s Digital IQ Index®: Hair Care & Color featured three newcomers to the U.S. who punched above their weight class in digital competency. Vidal Sassoon was ranked 24 of 61 brands. Clear Scalp & Hair and Toni & Guy came in No. 34 and 44 respectively, the latter’s score hampered by poor search visibility.   Clear, who fell in the ‘average’ category had a strong social media campaign combined with television. It grew its Facebook community by 897% in 2014 to more than 5,600,000 fans, and became the official sponsor of the sixth most popular U.S. television show…
  • Redken and Bumble’s Blogger Partnerships

    Homa Zaryouni
    16 Apr 2014 | 12:05 pm
    Hair Care & Color brands are looking at fashion bloggers to connect with young and digital savvy audiences. Such partnerships are natural fits; bloggers photograph their looks every day to showcase designers behind them, and can do the same for hair products.   ‘Gifted’ brand and No. 5 in our Digital IQ Index®: Hair Care & Color Redken partnered with Chiara Ferragni of The Blonde Salad in February 2013. Since then, she has promoted the brand’s products with street-style photos and a video series called “The Diamond Diaries with Redken” featuring its diamond line. The…
  • L’Oreal Tops L2’s Hair Care & Color Index

    Homa Zaryouni
    16 Apr 2014 | 6:53 am
    ‘Genius’ brand L’Oréal Paris topped L2’s Digital IQ Index®: Hair Care & Color, which assesses the digital performance of 61 Hair Care & Color brands in the U.S. Behind L’Oréal’s high score lies a comprehensive mobile and search strategy. Its mobile and tablet sites have responsive design, and the brand app gives daily Hair Care tips based on the results of a diagnostic test for hair type. L’Oréal Paris is also highly visible on search. It returns in the top ten results for 32% of Hair Color search terms, closely trailing Amazon who appears in the top ten for 33.7%.
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    Dave Linabury, LLC

  • Case Study: Artisan Plating

    Dave Linabury
    7 Apr 2014 | 8:19 am
    CASE STUDY: Artisan Plating This month’s case study is about Artisan Plating, an interesting company in that they specialize in electroplating all kinds of precious metals. While they specialize in plating designer work, they also electroplate for government and military applications, which means they reach military-grade tolerance levels. They’ve even plated parts for NASA’s space […] The post Case Study: Artisan Plating appeared first on Dave Linabury, LLC.
  • Productivity Apps I Cannot Work Without

    Dave Linabury
    19 Mar 2014 | 7:30 am
    Why write an article about productivity apps? Agreed. There’s quite a few articles on apps for work productivity and I’ve read most of them. Over the years. I have probably tested well over 200 productivity apps and furniture combinations to make my home office the most efficient I can, given the small space I have. […] The post Productivity Apps I Cannot Work Without appeared first on Dave Linabury, LLC.
  • Calling yourself a social media guru doesn’t make you one

    Dave Linabury
    13 Jan 2014 | 5:27 pm
    DISCLAIMER: I read a great quote recently and forgot to bookmark it. I really wanted to use it in this post but I cannot find it, so I will paraphrase it. If you know the source, please let me know so I can credit it. It is not my quote, I just want to make […] The post Calling yourself a social media guru doesn’t make you one appeared first on Dave Linabury, LLC.
  • How Many Marketing Channels is Too Many?

    Dave Linabury
    31 Oct 2013 | 12:36 pm
    Marketers are fond of selling multiple marketing channels to their clients… Many of them, however, don’t have a clue about how many marketing channels their clients actually need. It’s actually worse than that. Many agencies are split up with their clients. Sometimes this is by design. Often its because of old silos that refuse to […] The post How Many Marketing Channels is Too Many? appeared first on Dave Linabury, LLC.
  • The Pros and Cons of Being a Freelancer

    Dave Linabury
    8 Oct 2013 | 11:01 am
    Source: The Pros and Cons of Being a Freelancer The post The Pros and Cons of Being a Freelancer appeared first on Dave Linabury, LLC.
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    CKSyme Media Group

  • How To Include Social Media In Your Crisis Communications Plan

    Chris Syme
    16 Apr 2014 | 3:59 am
    Crisis communications plans are not new. They are a staple in most organizations. But judging from my Inbox, many organizations are searching for information on how to include social media contingencies in their plans. Over the next couple weeks, I am going to share a simple, straight-forward plan on how to incorporate social media channels […] The post How To Include Social Media In Your Crisis Communications Plan appeared first on CKSyme Media Group.
  • Required Reading For College Sports: Saturday Millionaires

    Chris Syme
    10 Apr 2014 | 3:54 am
    When I started out coaching high school basketball, it was fundamental skills. As a high school English teacher, it was a required reading list. Those were the ground floor pieces every student in my purview needed to succeed. Learning is a process and I found students learned faster and better if the progression was built […] The post Required Reading For College Sports: Saturday Millionaires appeared first on CKSyme Media Group.
  • What The New Twitter Cards Can Do For You

    Chris Syme
    7 Apr 2014 | 4:05 am
    There’s no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet’s latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among adult usage behind LinkedIn and Pinterest engaging 18 percent of adults online. But while Facebook […] The post What The New Twitter Cards Can Do For You appeared first on CKSyme Media Group.
  • How Big Events And Social Media Can Turbo Boost Campus Success

    Chris Syme
    3 Apr 2014 | 5:14 am
    Next week, March Madness will come to an end as new men’s and women’s college basketball champions will be crowned. After starting with 132 teams, there will only be two standing. Social media has played a huge part in this year’s championships as schools take advantage of added exposure to promote their schools on a […] The post How Big Events And Social Media Can Turbo Boost Campus Success appeared first on CKSyme Media Group.
  • The Case for Student Privacy on Social Media

    Chris Syme
    26 Mar 2014 | 5:11 am
    Everybody’s worried about teens on social media. Whether it’s coaches, teachers, college presidents, parents, or compliance officers, everyone wants students to learn to use social media responsibly. For some coaches, that means banning student-athletes from using it. Some schools are blocking social media use during school hours. Parents are forcing teens to friend them on social […] The post The Case for Student Privacy on Social Media appeared first on CKSyme Media Group.
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    Digital Diva

  • Outfit: Pink Fluffy Jumper & TopShop Wet Look Leggings

    Digital Diva
    30 Mar 2014 | 1:38 pm
    Buying a pink fluffy jumper was a lot harder than I expected. I searched lots of shops for the perfect fit and fluffiness. All disappointed me, until I tried this pink fluffy jumper. Woo hoo! I pretty much spend all my time wearing it pretending I’m Agnes from Despicable Me “it’s so fluffeeeeeeee!” It’s quite an oversized jumper, so I prefer to pair it with leggings. As it’s so fluffy, I do like to go the other way with the leggings and I’ve opted for TopShop’s wet look leggings. The boots are from Schuh and the black chain necklace…
  • Healthy Eating, How to Read a Room & ‘that’ Vogue Cover

    Digital Diva
    28 Mar 2014 | 5:30 am
    Wow. It’s been a hectic month. I’ve just finished my Masters Degree dissertation and it took a lot out of me. As usual, it was a full-on sprint to the end, but I got it done. A big big thank you to all the people that filled in my questionnaire to help me with my study into beauty blogs and their effect in purchase intent. Whilst I’ve been working madly for the past month, I’ve been comfort eating my way up half a stone and have gotten myself into some pretty bad eating habits, so I’m going to take some time to relax (we’re going to Gambia with friends)…
  • Outfit: French Connection Tee & Leather Skirt

    Digital Diva
    16 Mar 2014 | 11:55 am
    Just a quick outfit post today, I’m taking a well deserved rest from my MSc dissertation and going out to a blogger event in Leeds at Barburrito. I took the opportunity to get the husband to take a quick snap of me. I’m feeling the neon this evening…. acid green tee from French Connection with a black leather skirt, also from French Connection. My heels are from Kurt Geiger and my bright pink lippie is Nars ‘Schiap’. Hope everyone is having a lovely weekend! The post Outfit: French Connection Tee & Leather Skirt appeared first on Digital Diva.
  • Galvanic Facial: My Experience at Beauty Spot (Leeds)

    Digital Diva
    16 Mar 2014 | 1:00 am
    What’s a galvanic facial I hear you ask? Basically…it’s a facial with added electricity! A galvanic electrical current is used to intensify the facial, providing deeper penetration of the ingredients used in the facial. I’ve been going to Kate at Beauty Spot in Leeds for years now. She’s an expert (literally) at Dermalogica facials and it’s always been a lovely experience seeing her. Her experience and knowledge of skin really shows when she’s with you. Lately I’ve been suffering from acne around my jaw line…mostly hormonal and due to…
  • Link Love: Food blogs, Gin & Cucumber Lemonade & Sequinned Tops

    Digital Diva
    12 Mar 2014 | 10:29 am
    I usually like to get these posts out at the weekend, but life is quite full on for me at the moment. I’m finishing my MSc dissertation as well as a busy time at work…so it isn’t leaving much time for me to blog. I’ve even cut right back on my socialising (shock horror!). Here are a few of the links and articles I’ve been loving from around the web in the past week or so… Top London Food Blogs - There are so many good food blogs around these days. In Leeds we’ve got lots of fab ones and the peeps ‘darn sarf’ have some too. I’m a big…
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    Being Cheryl: Cheryl Harrison

  • Shit I Did In March

    28 Mar 2014 | 7:50 am
    I HAVE NOT BEEN ABLE TO GET THIS DAMN PSA SONG OUT OF MY HEAD FOR OVER A MONTH. That’s the EXTENDED version, which goes on for roughly 37 years. The version that plays on TV all the time is only 30 seconds, which it turns out is just long enough to ruin your life. From your head down to your toes, pause and think online. Shit that happened elsewhere: Here’s the April episode of The Studio 35 Show featuring yours truly I was a guest on a beer blogger roundtable on The Ohio Beercast Last chance to vote for me and Drink Up Columbus as the best local blogger in ColumBEST. Please?
  • This damn bird has a death wish

    19 Mar 2014 | 8:31 am
    Sunday morning Scott and I were sleeping in when a repeated thumping noise made it impossible to continue pretending that 11am was a socially acceptable time to still be in bed. We came downstairs to find this suicidal bird smashing repeatedly into the window. Post by Cheryl Harrison. It was pretty amusing for a while and then it got kind of sad and then pretty morbid when we realized at some point the bird was bound to snap its neck and I was certainly not gonna be the one to go move the bird carcass from under the windowsill. We realized that the dumbass bird was attacking its own…
  • Shit I Did In February

    2 Mar 2014 | 1:05 pm
    When I first started working from home I wore sweat pants alllll the time and I kind of felt like a bum… …until recently, when I downgraded (upgraded?) to just wrapping myself in a towel or sheet all day. I’m not sure if you should be disgusted by my laziness, or jealous because THIS SHEET IS SO COMFY. No, wait, it’s the jealous one. #toga Shit that happened elsewhere: Here’s the March episode of The Studio 35 Show. We drink a beer that Hope and George hate and everyone makes fun of me for being a baby. You know, same as every other month. I was asked to be the…
  • Shit I Did This Week – 2/7/2013

    7 Feb 2014 | 10:37 am
    When people ask me “Whatchoo doin’?” I still reply, “Nothin’, chillin’ at the Holiday Inn.” I hate myself. Shit I wrote other places: 614 Magazine: Drinking Games – The Short North’s new game night out Drink Up Columbus: Rockmill and Seventh Son releasing collaboration beer Drink Up Columbus: Watershed Distillery expanding distribution reach Drink Up Columbus: Legend Valley Cider launches north of Newark Drink Up Columbus: Free symposium on craft beer writing February 15 speechbubble: Cool Tool – Canva Shit that happened elsewhere:…
  • Shit I Did This Week – 1/24/2014

    24 Jan 2014 | 7:01 am
    …and by “shit I did this week” I mean “Shit I’ve done since NOVEMBER FREAKIN’ FIRST because I am a slacker of epic proportions and it’s been that long since I’ve posted one of these. My bad.” …but that’s not a very web-friendly blog post title, or something. Shit I wrote on here: “Don’t judge me,” she murmurs through a mouthful of chocolate See ya, 2013 Dolphin takes the Congo Shit I wrote other places: Drink Up Columbus: Drunk Brunches – The Crest, Wolf’s Ridge Brewing, 101 Beer Kitchen, Natalie’s Coal…
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    Social Media Blog

  • How to use colour in your social media strategy

    4 Apr 2014 | 3:05 am
  • Social Media Post-Click Through Engagement

    31 Mar 2014 | 3:18 pm
    Attaining high quality traffic that converts is more valuable than attaining low quantity of traffic that does not! Recent data released by Shareaholic highlights that the post-click (click through) engagement levels attained from YouTube are higher (on average) than that of other social networks. This may be surprising at first however when someone views a video they are often able to attain a snapshot of company, the services they provide and the company ethos. Furthermore a level of trust can be built up whilst watching the video. Watching a video can help captivate the viewer and reduce…
  • Forrester Report: "Only 16% of respondents believe that their company has the skills & capabilities to execute on their digital strategy".

    19 Mar 2014 | 9:52 am
    "Businesses need to think in terms of dynamic ecosystems of value if they are to compete as effective digital enterprises". That’s one of the top line conclusions of a new report from Forrester released in March 2014. The Future Of Business Is Digital report highlights some uncomfortable findings for many businesses based on interviews with end user organisations: 74% of business executives say their company has a digital strategy. 93% believe digital will disrupt their business in the next 12 months. 16% of respondents believe that their company has the skills…
  • Media Partner for Social & Digital Marketing Conference 2014

    12 Mar 2014 | 3:12 pm
    Social Media Strategist have been named as a media partner for Social and Digital Marketing Conference (#SMWF) for the third time this year. The event brings together some of the leading minds in the social media and digital sphere.  Social and Digital Marketing Conference Europe will be held at The Brewery, London, 31st March - 1st April 2014 #SMWF Europe has become the key event in the social & digital marketing conference calendar and returns to The Brewery in London to deliver top-level strategic advice and insight for anyone for whom social is either already, or needs to…
  • Watch Edward Snowden's LIVE at SXSW here

    10 Mar 2014 | 8:27 am
    Edward Snowden will give his South by South West (SXSW) seminar at 4pm GMT today. You can watch this live via the stream below.  This will be a rare opportunity to hear thoughts directly from Snowden, who has been living in Russia since shortly after leaking the trove of secret government documents. These exposed the broad surveillance programs to the press which has led to debate, reform and outrage across the globe. Surveillance is the hot topic at SXSW this year and Snowden's speech is arguably the most anticipated happening at SXSW since the festival began Social Media Strategist…
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    Blog - Digital Jungle

  • Are Chinese Tourists ‘Out-Shopping’ the Rest of the World?

    15 Apr 2014 | 7:34 pm
    With an estimated magnitude of around 1.4billion people, making up nearly 20% of the world’s population. It should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers…
  • Digital Jungle Hosts R.I.T. Students

    3 Apr 2014 | 12:39 am
    On a hot Wednesday Beijing morning, Digital Jungle hosted a group of MBA students visiting from the Rochester Institute of Technology’s Saunders College of Business. The group, led by Saunders’ Dr. dt ogilvie, Ph.D., EMBA visited Digital Jungle as part of…
  • WeChat Introduces Self-serve Advertising System for Subscription Accounts

    16 Feb 2014 | 6:16 pm
    It was inivitable that WeChat would want to include a form of advertising revenue into their mix. The Company has introduced Guangdiantong (GDT), a self-service advertising system currently used for Tencent’s some other social properties, to place display ads in…
  • Digital Trends in The Year of the Horse

    28 Jan 2014 | 6:42 pm
    2013 was a year that really evolved the way we market to our Chinese consumers and businesses.  The three areas of marketing evolution and investment that we identified as sigificant were -- Mobile and Content Marketing and Big Data. Here…
  • China eCommerce’s Rise Sees Development of The Taobao Village

    7 Jan 2014 | 9:40 pm
    While online shoppers in several Tier One cities can expect next day delivery from many different online retail sites, the rise of China’s eCommerce industry continues to bring about important changes in China’s economy as a whole. Take for example,…
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  • Part II – Readability: Your Whenever/Wherever Reading List Online and Off

    Christopher Kowalewski
    7 Apr 2014 | 1:36 pm
    This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace.  Part I on Wunderlist can be read here. Whether I’m surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In the past in order to manage these articles I used a variety of means: device-specific page savers, copying the page into a word document, screen shots and adding links to my favorites file on my browser. All these techniques – though they do save pages – have limitations and…
  • Clicktivism: Is It Possible to Leverage for PR?

    Almudena Alameda
    3 Apr 2014 | 7:00 am
    The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Since then, the rise of social and digital media have allowed for quick and easy support behind an organization or cause. Therefore, This accessibility provided a platform for NGOs and other organizations to start utilizing the internet to drive and promote their campaigns.  Greenpeace is…
  • 2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

    Julian Chow
    1 Apr 2014 | 1:00 pm
    The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from Facebook’s sponsored updates to Twitter’s sponsored tweets. At the same time, there has been a much-discussed scaling back of organic reach for brand pages on Facebook, which fell from a previous…
  • The Digital Future is Full of Truth

    Katharina Büttner
    20 Mar 2014 | 11:41 pm
    A personal review on impressions and discussions at the Hawaii International Conference on System Sciences (HICSS). Physicists, engineers, economists, social and computer scientists, have been coming together for 47 years at the Hawaii International Conference on System Sciences (HICSS) to discuss their current research in system sciences. This year the conference took place at the Hilton Waikoloa Village at Big Island and the atmosphere could not have been better for talks and discussions on relevant topics that impact information technology. As there were a huge number of sessions,…
  • Integrated Communications: Transcending PR & Marketing Silos

    Erica Pompen
    18 Mar 2014 | 7:00 am
    I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynamic and disruptive, powered by the many sources, devices and mediums, and goes well beyond prompting consideration and purchase. Whether you are in marketing or PR, we’re at an inflection point that…
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    Sprout Social

  • Now You Can Boost Your Reach With +Post Ads, Here’s Why You Should

    Jennifer Beese
    17 Apr 2014 | 12:05 pm
    Timing is everything. At any given moment, there is someone interested in your brand, but one of the biggest challenges you face is reaching those people at the right moment. Last December, Google introduced +Post ads to a limited number of advertisers as a way to amplify content. The ad unit turns your Google+ content — such as photos or videos — into display ads that can run across the Google Display Network. +Post ads were previously only available to a select group of advertisers, but yesterday Google announced that the ad unit is now available to all Google+ Pages with at least 1,000…
  • Brands Shine on Google Helpouts and You Can Too, Here’s How

    Jennifer Beese
    16 Apr 2014 | 11:10 am
    Content is key when creating a successful social media strategy, but there’s more to it than just blogging and tweeting. Podcasts, infographics, and video have increased in popularity among consumers. In fact, video content has become one of the most effective ways to reach and engage audiences. YouTube and Google+ Hangouts have become integral parts of today’s marketing campaigns. The former currently claims more than one billion unique visitors monthly, second only to Facebook. Google+ Hangouts, which seamlessly integrate with YouTube, have been used for everything from live concerts to…
  • Learn How 3 Innovative Travel Brands Found Success on Twitter

    Jennifer Beese
    15 Apr 2014 | 12:02 pm
    From research and mid-travel engagement to post-trip reviews and feedback, social media has become an integral part of the travel experience. Travelers have become increasingly social, forcing brands to get creative with their marketing strategies. We’ve already seen some of the unique ways travel brands have leveraged Facebook to connect with customers; and now we turn our attention to Twitter. According to a July 2013 study, 33 percent of analyzed tweets directly addressed tourism and travel professionals. The platform is mostly used by travelers to help organize a trip and finalizing the…
  • Need Inspiration? How 4 Top Brands Are Using Twitter’s New Profiles

    Jennifer Beese
    14 Apr 2014 | 12:45 pm
    Last week, Twitter began rolling out a new and improved web profile that  emphasizes your visual content. Some of the businesses that have access to it have done some lovely things we’d like to showcase. Businesses are understandably eager to gain access to the new look and its accompanying features. But with such significant design changes, sometimes a gradual rollout pays off because it gives you more time to consider how you’ll take advantage of the updated elements of your profile. As a quick recap, your Twitter Profile will soon feature a much more prominent header image — if…
  • LinkedIn Groups, Twitter Profiles, Facebook Ads, and More Top Stories

    Jennifer Beese
    12 Apr 2014 | 7:00 am
    Another busy week has reached its end and we’re here to help you catch up on all the social media news you might have missed while you were working. Some of the big social stories from the past seven days include the rollout of Twitter’s redesigned profiles, the discovery of the “Heartbleed” vulnerability, and the enlargement of Facebook’s sidebar ads. You can read more about these stories, as well as others, in the recap below. You Can Use LinkedIn Groups to Engage Fans, Here’s How to Get Started With more than 200 conversations happening each minute,…
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  • Stop Trying to Get Your Blog Posts Shared and Do This Instead

    Pratik Dholakiya
    16 Apr 2014 | 8:35 am
    So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right? Well…not necessarily. Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach. But it’s not actually the best way to take advantage of social media. Here’s the problem. Blog posts just aren’t very shareable. Take…
  • Are Your Emails Designed only for Desktop? Infographic

    Francisco Rosales
    11 Apr 2014 | 9:58 am
    Email doesn’t live here anymore. It moved to the mobile screen. The majority of emails are now opened on mobile devices, this most likely includes your readers/customers too. The problem: Big brands have already adopted technologies to become mobile-friendly, but small businesses are not moving fast enough, and they are leaving money on the table. The reason: Most small businesses that didn’t yet adopt mobile-friendly design for their email marketing don’t understand what this means exactly, how to approach it, or the consequences of having their recipients open an email…
  • If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

    Daniel Glickman
    10 Apr 2014 | 6:38 am
    Videos are quickly becoming the new currency of online content. According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says. Clearly, videos are a part of our personal daily online lives; however, businesses are learning that videos can be a profitable marketing tool. Adding a New Ingredient to Your Marketing Mix As a marketer, your primary goal is to get your audience to cross the finish line with you and convey your…
  • Why Social Logins are an Intrinsic Part of Your Social Media Strategy

    Pratik Dholakiya
    3 Apr 2014 | 8:38 am
    You no longer can ignore the elephant in the room – social media. Every brand needs to have a well-thought out social media strategy in place. Over the past several years, the exponential growth of social networks has led to social media awareness playing a mission-critical role in a brand’s marketing strategy. Without implementing a solid social media strategy, you run the risk of killing your brand’s online reputation. Conversely, a robust strategy will spur word-of-mouth awareness about your brand, get people talking about it, and improve its credibility and all-round value. The…
  • How to Manage Your Virtual Assistant for Maximum ROI

    Chris Ducker
    1 Apr 2014 | 8:06 am
    Many business owners find themselves confused about the process of hiring virtual staff, especially when aiming to make their first hire. Such confusion breeds imprecise decision-making, which can easily stifle the value of the virtual assistant as well as etch flaws into the foundation of your business’s profitability. As a SocialMouths’ reader, you know that such outcomes are unacceptable because the most successful online entrepreneurs and small business owners always align optimum value to their business operations. The potential for suboptimal return on investment (ROI) leads many…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Should I Advertise on Yelp?

    David Chism
    13 Apr 2014 | 1:53 pm
    Yelp Shows Up Great on Search Results Yelp is one of the fastest growing and highest ranking directories on the web. Do a quick search, such as “painters in Boston” and chances are you will see Yelp results towards the top (picture below: #2 spot). Because of the clout Yelp has with search engines and the number of reviews, Yelp is far reaching, even to the mobile apps such as Apple Map and Siri results. Try using Siri on your iPhone to look for a local restaurant. It will typically show you Yelp reviews. This all sounds good. So a construction business should definitely be on…
  • Freshbooks, Easy to Use Invoicing for Small Businesses

    David Chism
    31 Mar 2014 | 7:58 pm
    5 Years of Using Freshbooks I am just wrapping up my 5th year in business as I write this blog (April 2009 is when I incorporated). When I opened my doors for business I knew I needed two programs to help get me going and not cost a lot of money. I turned to Google Apps for Business to run my emails, contacts and calendars. I then needed a program that would send estimates, invoices and track my business expenses. I landed on Freshbooks. My web designer, David Guy, was using it at the time and loved it. So the decision was easy and it is where I plan to stay as I start my 6th year in…
  • Should I Ditch My Laptop and Use a Tablet

    David Chism
    25 Mar 2014 | 5:24 pm
    Running A Business Using a Tablet Depending on your business, you can ditch a laptop and run your business from a tablet, such as an Android or Apple iPad. However, in this blog post, I will be focusing on the contracting market. The Coolness of a Tablet  Apple’s release of the iPad in 2010 revolutionized the way we as consumers think about and use mobile computing. We got used to sending emails with our fingers, not a stylus or a keyboard. We were introduced to “Apps” instead of software and programs we installed on our hard drive. The Frustrations of a Tablet Yes, we all…
  • Why I Don’t Recommend WordPress to My Clients

    David Chism
    18 Mar 2014 | 9:23 am
    It’s Nothing Personal WordPress (WP) is perhaps the world’s most popular website and blogging platform for small businesses, especially for the DIY crowd. In recent years, WordPress theme companies are a dime a dozen. You want a quick and cheap website up in a few hours? Then a WordPress theme site is for you. So why don’t I personally recommend them to my customers if they are that popular and that cheap? I am loyal to my team. I do not like to use one web designer for Company A and then another one for Company B. I want to build strong connections and relationships with…
  • Best Email Newsletter I’ve Ever Seen

    David Chism
    6 Mar 2014 | 6:51 am
    Yesterday I was forwarded an email newsletter from a client who said I’d enjoy it! Normally when you receive newsletters you are not necessarily thrilled. Am I right? They all have their place and accomplish a purpose in marketing if done well. I was extra curious on why I would really like the email he sent. You will soon get to experience why I liked it so much and think it is perhaps the best email newsletter I (or you) have seen! If you do not have a huge smile during or after you’ve seen it, shame on you! So without further adieu, here is the best email newsletter that…
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    Eli Rose Social Media

  • Your Curated Awesome for 4.18.14

    18 Apr 2014 | 4:00 am
    Happy Friday! Since Spring is (supposed to be) here, let’s talk a little bit about getting out into the world and seeing actual people. While an online presence is important, we can all benefit from in-person interactions as well. How to Succeed in Business without Becoming a Workaholic Succeeding in work is not the same as succeeding in life. To do both, you’re going to need a network. By that I don’t mean a whole bunch of connections who never actually listen to anything you have to say – I mean a real network. The Psychological Effects of Entrepreneurship Being an entrepreneur is…
  • LinkedIn Profile Build, Review & Optimization Service

    16 Apr 2014 | 4:00 am
    Be the best YOU you can! When it comes to your career and building a professional network online, the first and most common social media profile to have is a LinkedIn personal profile. But there’s a big difference between simply having a LinkedIn personal profile, and having a LinkedIn personal profile that utilizes all the features LinkedIn offers and is optimized to give you the very best chance at others finding you for your skills and expertise. We can help you build a comprehensive, strategic, optimized LinkedIn personal profile. We can also audit your existing LinkedIn profile to…
  • Facebook Trending Topics (Or Poor James Franco)

    14 Apr 2014 | 4:00 am
    It’s no secret that Facebook is attempting to become more of a news source. Recent Facebook algorithm changes prioritize news updates over shared memes or jokes. In fact, they’ve also started to promote posts that tag major brands to audiences of both the page posting the status and the page tagged in the status. Of course, this really only impact big brands. But it shows that they are actively prioritizing “big” news over smaller updates that may be more targeted. There’s much speculation that this is an effort to compete with Twitter. Personally, I think…
  • Your Curated Awesome for 4.11.14

    11 Apr 2014 | 4:00 am
    As crazy as it is to say, I think this Friday may be the one and only Friday of the year that people don’t really look forward to. If you have yet to complete your taxes, we’ll be thinking about you this weekend. Before you log in to Turbo Tax, click through and read these 5 awesome articles. A Lot of Top Journalists Don’t Look at Traffic Numbers. Here’s Why. It’s a sad thought that quality journalism has fallen by the wayside, in favor of scandalous, attention-grabbing (and often misleading) headlines. This article may restore a bit of hope for you. Fingers…
  • Something in Common: Look Beyond Generation Names for Better Marketing

    9 Apr 2014 | 4:00 am
    Imagine living on an island with 5,000 people, only one of whom spoke your native language. That person would probably become a fast friend, right? Now imagine instead of an island of 5,000, you share a native language with only one other person on earth. That’s one out of seven billion. Surely then you’d want to chat occasionally. Or not. In Ayapa, Mexico, live the last two native speakers of a language called Ayapaneco. They live half a mile from each other, but haven’t spoken to each other in years… and have no desire to. Their story surprised me at first, until I thought about it…
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  • Finding Order in Chaos: Month 4

    Ari Herzog
    14 Apr 2014 | 10:56 am
    Looking back at my history of finding order in January, February, and March, Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. I follow lots of people because it’s a way to get noticed. People are more likely to follow me if I follow them first. At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable…
  • The Page 69 Test

    Ari Herzog
    2 Apr 2014 | 6:31 pm
    Canadian philosopher Marshall McLuhan is credited with theorizing if you enjoy reading the 69th page in a book, you will enjoy reading the entire book. Forget about judging books by their cover, he said. Read page 69. Examples are highlighted in a blog about page 69 in books. Cheers to my literary friend Holly Robinson for the discovery. I recently began reading “The Know-It All” by A.J. Jacobs. What does mine say? Courtesy of Google Books, here is a screenshot of page 69: The irony is my bookmark is on page 69. That’s the page I was about to read next… Thanks for…
  • On Doing More With Less

    Ari Herzog
    17 Mar 2014 | 9:30 pm
    Joshua Becker, Rachel Jonat, Ashley Ambirge, and Leo Babauta are among the bloggers I religiously read who preach the benefits of doing more with less. There is a 3-step process to embrace minimalism: 1. Accept you have clutter. 2. Reduce your clutter. 3. Be productive. If this is appealing, you will enjoy this documentary trailer: Thanks for reading. Please sign up to receive blog posts by email.        CommentsCouldn't have put it simpler. by Gary StarkmanRelated StoriesOn Doing More With LessFinding Order in Chaos: Month 2Finding Order in Social Networking…
  • There’s Something About Chess

    Ari Herzog
    16 Mar 2014 | 9:07 pm
    Checkmate occurs when your king cannot move without being captured. It marks the end of the game of chess — and your goal is to checkmate the other player first. If you fail, you are checkmated. If you both fail and only two kings remain, stalemate occurs. I lost my first few games. I was a teenager and my parents had given me a chess set. I played with friends and, later, in the high school chess club. I slowly discovered tips to win: move this piece first, counter that move with this move, watch the other person’s eyes and hands, listen for whispered mutters. Chess Grandmaster…
  • Delurk and Meet Other Readers

    Ari Herzog
    14 Mar 2014 | 12:09 pm
    I want to introduce you to my other readers. I also want to introduce them to you. But you have to take the first step. You have to find the willpower to scroll below and write a comment. Introduce yourself. This is the 6th annual delurking pledge on my blog. The rules are simple: 1. Whether you are reading this in a feed reader, an email message, or a syndicated blog post somewhere, click here to visit the actual post. 2. Scroll to the bottom and follow the prompts to add a comment. 3. Type in your real name so I and others know who you are. 4. Type in your email address so I can reply with…
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    Oman Collective Intelligence - MPiRe

  • Extreme selfies

    13 Apr 2014 | 9:43 am
    His name is Kirill Oreshkin and he’s known as the Russian Spider-Man. The Moscow based photographer takes his photos without any safety, and sometimes his friends are with him.The tallest building he's climbed is Moscow's Mercury City Tower, which is the tallest building in Europe at 338 meters high.Crazy Brave guy!Love selfies? Click here for ‘The most dangerous selfie’, ‘The plane crash survivor selfie’ or ‘The worst selfie of all time’.
  • 15 best images from Google Street View

    4 Apr 2014 | 10:28 pm
    Google Street View, launched in 2007, is a technology featured in Google Maps and Google Earth and provides panoramic views from positions along many streets in the world. Google cars around the globe take photos of pretty much everything, with the result being funny, embarrassing or even dramatic at time.Here are some of the best, worst and unexplained moments captured by Google's cameras:The famous 'Horse Boy' from Aberdeen, Scotland.Very weird, from Japan.A 'quiet' village in Colombia.Can't find a caption for this...Priceless! Busted on camera!The typical women fight in…
  • Truly Thai social media competition by Grand Hyatt Muscat

    2 Apr 2014 | 8:25 am
    Once again the Grand Hyatt Muscat is engaging local celebrities bloggers for the upcoming TRULY THAI AT MARJAN promotion (it’s a tough job being a blogger in Oman).The contest is easy, fast and straight forward; each blogger is given a question and all you have to do is leave your answers on the blogs. Three lucky winners will win a one-night weekend stay for two at the Hyatt including breakfast at Mokha Café...not bad, is it?I’m sure you’re familiar with the stunning bronze Arabian falconer on a horse, workmanship of renowned Italian sculptor Carlo Belligana, but did you know that it…
  • Muscat Confidential identity revealed

    31 Mar 2014 | 10:00 pm
    If you read blogs in Oman you certainly know Muscat Confidential, also known as the Undercover Dragon, and you must have wondered who was writing the best and the most interesting blog in Oman until sometime ago when he/she left the country.I sort of started trying to find out his identity and with time I really got into it. But I always failed.I did some research and learnt how to bypass proxy servers and build Tor circuits. I used intermediate nodes and avoided rendezvous points. I tried everything but always failed. The Undercover Dragon definitely knows his/her stuff.When…
  • How to Make Effective Social Media Marketing with the Help of Free Tools

    29 Mar 2014 | 12:03 am
    Guest post by Sarah Hallis In order to have some tangible profit from social media marketing it is important not only to have interesting and qualitative content but to use definite metrics, planning and methods for work with general information flow.It is better to start with choosing right metrics for the page or community you moderate, but you can continue with concrete timing and content analysis. Below you will find several main tips, which you have to follow. Find the best time for content publishing in Facebook and TwitterAs soon as content in social networks updates quickly many posts…
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  • Google doodler Katy Wu talks design, creating doodles, and offers advice for budding digital artists

    Carmel Doyle
    26 Mar 2014 | 10:10 am
    Googler Katy Wu, one of the doodlers who works at the Mountain View, California, headquarters of Google, was in Dublin earlier this week to judge the finals of the Irish leg of the Doodle 4 Google 2014 competition. She took some time to speak to Arekibo about the art of doodling in the digital era. To put Wu’s visit to Ireland in context, the sixth Doodle 4 Google awards ceremony was held in The Foundry in the EMEA headquarters of Google in Dublin on Monday. Google Ireland flew in Wu, a doodler at Google since April 2013, for the event to choose this year’s overall winner. Ireland’s…
  • Doodle 4 Google winner for 2014 in Ireland Kelly McCabe wows with jungle-themed artistic creation

    Carmel Doyle
    25 Mar 2014 | 6:11 am
    Watch out for Google Ireland homepage tomorrow as, gracing it, will be the winning jungle doodle in the 2014 Doodle 4 Google competition for Ireland, and it’s the work of budding artist Kelly McCabe (8) who hails from Dublin. Yesterday was the event of the sixth Doodle 4 Google awards ceremony, which was held in The Foundry in the EMEA headquarters of Google in Dublin. Following months of hard graft, 75 children – ranging from primary school kids, aged as young as four, to tweens and teenagers at second level – were recognised for their doodle creations. This year’s Doodle…
  • Save the Date! Next Arekibo workshop: Google Analytics

    Carmel Doyle
    12 Mar 2014 | 5:14 am
    This month’s Google Analytics workshop will take place in the Arekibo offices on Thursday morning, 27 March, starting at 9.30am. Our March workshop will centre on web analytics, specifically Google Analytics, and on how companies and organisations can take advantage of new developments in this space. Antonie Geerts, who is head of digital and social marketing at Arekibo, will deliver this workshop to businesses who are interested in using new features such as Smarter Dashboards, Intelligent Events, and A/B testing features such as the new Google Analytics Experiments. Why attend this…
  • Conversion rate optimisation (CRO) – the latest digital trend for 2014

    Carmel Doyle
    11 Mar 2014 | 8:58 am
    Each month, on the last Thursday of that particular month, Arekibo hosts a workshop to share topics that client businesses, particularly marketers, creatives and IT teams, need to know about. CRO – digital ‘buzzword’ for 2014 Our February workshop was on CRO – otherwise known as conversion rate optimisation. If you have not heard about CRO before now, this is one of the hot topics in the global digital space for 2014. Aisling Dempsey and Brian Maher, from our Strategy Department, hosted a highly interactive and visual presentation in the Arekibo offices to inform people…
  • Our recent digital consultancy work: three case studies

    Carmel Doyle
    11 Mar 2014 | 8:57 am
    Kingspan Environmental In 2013, we partnered with Kingspan plc to advise its Environmental division on a new strategy to consolidate and refine their existing online presence.  Our solution delivered a consolidated technology platform that has enabled the division to manage and roll out their global proposition and product portfolio to target markets. Visit   Electric Ireland Our recent work with ESB subsidiary Electric Ireland has centred on offering strategic direction in optimising online conversion and UX design. This is our second major application release…
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  • Living with dyscalculia

    Laurence Borel
    18 Apr 2014 | 4:42 am
    I am dyscalculic… I feel the need to talk about my dyscalculia as I have set myself the challenge of working on a quantitative piece of research as part of my MRes and having to do maths/stats has opened up a few old wounds. Dyscalculia is defined by the British Dyslexia Association as a condition that affects the ability to acquire arithmetical skills. Dyscalculic learners may have difficulty understanding simple number concepts, lack an intuitive grasp of numbers, and have problems learning number facts and procedures. Even if they produce a correct answer or use a correct method,…
  • Book Review: Unconscious Branding by Douglas Van Praet

    Laurence Borel
    6 Apr 2014 | 1:29 pm
    The lovely folks at palgrave macmillan have supplied me with a 20% off promo code. Head to to palgrave macmillan website to redeem by entering  WORLDPALGRAVE20 at check out. Here’s the link to buy Unconscious Branding.   Overview Unconscious Branding by Douglas van Praet, the man behind some of the most iconic advertising campaigns for companies including Volkswagen. Van Praet combines behavioural psychology and cognitive science with real life examples from advertising and media to deconstruct the real story behind marketing successes.   Opinion “The fact of the matter is…
  • Tipspit: community-curated tips

    Laurence Borel
    28 Mar 2014 | 3:45 am
    Tipspit I was recently approached a cool new website called  Tipspit to contribute to a tip for their newly launched platform. Tipspit in a nutshell, is a community-curated tips collection. You can think of it as a 140-characters Quora-type platform to a certain extent. Tipspit is the brainchild of renowned entrepreneur and venture capitalistRocky Mirza, and aims to reduce noise and deliver information which is actually useful and valuable to the consumer. Tipspit users are able to seamlessly create topics and request tips, which will be provided by experts and community members as…
  • ‘Resurgence – the 4 stages of market-focussed reinvention’ book review

    Laurence Borel
    24 Mar 2014 | 3:05 am
    The lovely folks at palgrave macmillan have supplied me with a 20% off promo code. Head to to palgrave macmillan website to redeem by entering  WORLDPALGRAVE20 at check out. Here’s the link to buy Resurgence: the 4 stages of market-focussed reinvention.   Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, ‘Resurgence – the 4 stages of market-focussed reinvention’ (Hardback 9781137278616) About the authors: Gregory S. Carpenter is the James Farley/Booz Allen Hamilton Professor of Marketing Strategy and director of the Center for Market Leadership at the…
  • Steve McKee’s ‘Power Branding’ book review (and a discount code)

    Laurence Borel
    16 Mar 2014 | 2:02 pm
    The lovely folks at Palgrave Macmillan have recently sent me a few branding books to review for my site. The timing is perfect as I will be starting my final module at Birkbeck, Brand Management in the next few weeks. Here’s my first book review. Power Branding – Steve McKee Overview:  Steve McKee president of one of the top ten small marketing agencies in the US, explores how smaller companies can leverage the success of established icons through innovative branding strategies that go against conventional marketing wisdom. The book is very much practitioner-oriented, and geared…
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  • The Wednesday Update including social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content.

    Liam Dowd
    25 Mar 2014 | 5:00 pm
    Précis:  Social media for B2B marketers, how to create the perfect Vine video, and how Twitter is supporting video content. Video playback in Twitter timeline Video has become the most shared type of content across social media networks. In response to this trend, Twitter is testing how video can be embedded in tweets. “Video will begin to feel like a native experience,” said Kevin Weil, vice president of product for revenue at Twitter. “We’re making it easier for people to do what they want to do.” Related Content:  Wednesday Update: New News Feed;…
  • Press release - FREE Webinar: Eaton and SocialChorus discuss how to launch an employee advocate marketing channel to expand brand marketing programs

    19 Mar 2014 | 2:51 am
    Précis:  How to launch an employee advocate marketing channel that delivers Useful Social Media is hosting SocialChorus’ free Webinar on March 26th at 1pm EST that will discuss the latest in social media best practice. The topic to be discussed will be: “How to Launch an Employee Advocate Marketing Channel to Expand Your Brand’s Marketing Programs” The two experts joining the webinar are Eaton’s Digital Marketing Strategist, DeShelia Spann and SocialChorus’ CEO, Gregory Shove. Related Content:  Brand Advocates: Part 1: How to recognise and find a…
  • The Wednesday Update including news site referral data, how video is top for content sharing, and who are your brand influencers?

    Liam Dowd
    18 Mar 2014 | 5:00 pm
    Précis:  News site referral data, how video is top for content sharing, and who are your brand influencers? Brand video views increase 7,000% ContentedLondon have created a new video that integrates all of the latest stats that conclude that video continues to be the most powerful form of content any corporation can deliver across social media. Video content is 12 times more engaging than its textual counterparts, with the 25-54 age group being the most active when sharing this type of content with their networks. Related Content:  The Art of Influence Big Analytics: Social media…
  • Your Social Roadmap

    David Howell
    11 Mar 2014 | 5:00 pm
    Précis:  Every business needs to look forward with its social media usage, but what does the future hold across these networks, and how can corporations leverage these changes? Anyone that attended the Social Media Week event last month will have come away with their heads buzzing with the possibilities that social media has yet to deliver. What is clear for all corporations is that their businesses must become social enterprises if they are to survive long term, and continue to connect with their customers who are increasingly using social media as a benchmark for brand advocacy,…
  • How social media amplifies the power of word-of-mouth

    David Howell
    4 Mar 2014 | 4:00 pm
    Précis:  In traditional marketing word-of-mouth has been king, but does its power translate to social media channels? For retailers in particular word-of-mouth (WOM) has been an effective component of their marketing armoury for decades. The power of personal recommendations has of course now taken on a completely new and far-reaching persona in the shape of social media networks. Related Content:  Brand Advocates: Part 1: How to recognise and find a brand’s advocates. Brand Advocates: Part 2: What is a brand advocate worth? Image:  Primary Event:  The Corporate Social…
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    DreamGrow Social Media

  • How to Use Social Media Channels to Build Your Newsletter

    Priit Kallas
    16 Apr 2014 | 7:01 am
    Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list. The campaigns on social media sites should be used to engage people and lead them to make the next step in the funnel. The best goal would be to make the potential customer buy your products or services but this may not be always possible. In this case you should strive to get more information and a permission for future communication. Building your newsletter through social media campaigns When you…
  • 11 Reasons Why Newsletter Beats Social Media

    Priit Kallas
    8 Apr 2014 | 6:09 am
    It’s time to reallocate funds to your content marketing and newsletter. Start integrating social media to boost your email marketing. With the latest changes to what gets into the Facebook newsfeed it’s becoming clear that engaging your hard won fans will become increasingly difficult. Facebook’s share price is going up and they have to find ways to justify that with increased ad revenue. Latest analysis published by Marshall Manson from Social@Ogilvy found that organic reach that brands get for posts on Facebook without putting money behind them has crashed by just shy of…
  • André Morys from the largest conversion agency in the world

    Priit Kallas
    4 Mar 2014 | 1:47 am
    André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in the world). Their customers include renowned national and international online retailers, financial services and manufacturers. André’s writings have been widely published by professional and popular media alike: Adzine,, Website Boosting, Internet World, and many other magazines. He’s also been a lecturer in usability and user-centered design at universities and…
  • Brian Massey: Keynote speaker for Elite Camp 2014

    Priit Kallas
    3 Mar 2014 | 3:00 am
    Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get more visitors. He appears in his trademark lab coat when speaking…
  • Digital Elite Camp 2014: Data-Driven Marketing and Conversion Optimization

    Priit Kallas
    18 Feb 2014 | 2:59 am
    For 6 years we have organized a Digital Elite Camp event with Peep Laja from ConversionXL. This years Elite Camp will be better than ever. We will bring togeter some of the top minds in conversion optimization and data-driven marketing. We will have 11 speakers from US and Europe. People attending the event will be all over the world. Format of the event Digital Elite Camp is a camp. OK, we are not putting you in the tents but it is out of the city in the forested shores of Finnish Gulf. The exact location is Laulasmaa Spa Hotel near Tallinn, Estonia. Another thing that differentiates the…
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    EduTek n Social Media Advisor

  • Canva the Designer’s Wonderland

    EduTek_SocialMedia Consultant
    17 Apr 2014 | 2:47 am
     As a digital marketer, one would like to have a good FB cover or blog graphic or anything related to digital world that would enable you to present your product / service well. Your search for these things can be realized easily by visiting Canva in beta. You can learn the various design techniques by clicking here.  It is online and free to use and lets you collaborate with anyone, anywhere. The following video suggests a snapshot of what can be done using Canva. Do let me know what you feel about Canva.
  • BeHere App Acts as Teacher Using iBeacon

    EduTek_SocialMedia Consultant
    8 Apr 2014 | 3:11 am
    Let me just begin the article by saying what is iBeacon and then go on to mention the applications of it in Education. According to Wikipedia, ‘iBeacon is the Apple Trademark for an indoor positioning system that Apple Inc. calls "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity’ Next we’ll see how to get beacons! You…
  • Learning Arcs for Enhanced Understanding

    EduTek_SocialMedia Consultant
    1 Apr 2014 | 1:59 am
    Learning is enhanced, when the course is designed by the Instructional Designer in such a way that concepts (expressed in the form of interactions I1, I2 ..) that depend on the understanding of other concepts either from the same topic or other topics are linked and presented to learners in the form of learning arcs. These interactions that can be reused can be considered as Learning Objects. If these learning arcs created from Learning Objects are again made interactive, then we get to engage the learners again, thereby providing an opportunity to improve their retention. Raptivity Linker…
  • My First Article on LinkedIn

    EduTek_SocialMedia Consultant
    21 Mar 2014 | 4:10 am
    Today I was invited to publish on LinkedIn! Please visit the following URL to read my article titled 'ICT 4 Education' on LinkedIn. 
  • Flipped classroom @ TED-Ed

    EduTek_SocialMedia Consultant
    20 Mar 2014 | 4:28 am
    To my faculty / Trainer in Corporate Sector friends:  How about creating a lesson around TED-Ed Original, TED Talk or any YouTube video? The following video suggests how you can conduct a flipped classroom using TED-Ed or any YouTube video?                                          Source : I have converted my presentation at EdTech Summit, NewDelhi, June 2013, into a flipped classroom by suggesting some activities. Please visit  to view  the tasks I've added for flipped classroom for the topic 'Social Media in…
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    Plum Deluxe

  • How to Be a Good Houseguest with Pet Allergies

    Andy Hayes
    17 Apr 2014 | 1:01 am
    In the past year or so, my pet allergies – specifically cats – have gone from a minor irritation to downright debilitating. After 20 minutes near a cat, I feel dizzy, faint, and can’t breathe. I’m not sharing my story for sympathy, but to share how serious pet allergies can be. Both houseguest and host/hostesses shouldn’t overlook how they can ruin a perfectly good dinner party evening. Unlike food allergies, which a guest can simply just not eat, pet allergy sufferers can’t choose not to breathe. (Or at least, this is an alternative that doesn’t turn…
  • 10 Influential Weddings That Never Really Happened

    Janice Bear
    15 Apr 2014 | 4:00 am
    Romances and trends are everywhere and can come from absolutely anywhere. Some start between the cover of a book, others are designed for the silver screen, and many sail into our consciousness afloat the digital stream of an original series. Suddenly, what was “once upon a time” is once upon a wedding! Check out our selection of influential weddings that never really happened. Once Upon a Time Jane Austen (1775-1817) wrote books, movies were made, and Regency style reigned at weddings. Think: garden settings, traditional English garden flowers such as roses and lavender, empire…
  • 5 Yoga Poses to Help You Live in the Moment

    A Guest Writer
    14 Apr 2014 | 4:00 am
    Rushing through the grocery store, I mentally checked off the items on my list: done, done, and done. I checked the time and realized again that it was much later than I wanted it to be. Now to get home and get dinner started. Except when I got to the front of the store, the check-out lines were backed up into the aisles. This was going to take awhile. I started to grumble, “Why did I stop at this store? They are always so slow, this is going to take forever. Now I’ll never get everything done! I almost let myself completely give in to the frustrating feelings that were welling up.
  • Relax, Baby: The Best Brunch Cocktail Recipes (with a Twist)

    Sandy Smith
    11 Apr 2014 | 4:00 am
    Why is brunch the best meal of the week? Because you can’t get it wrong. You can wear pajamas or pearls. Want dessert with your eggs? You got it! Want a cocktail or two with your French toast? Super! Brunch understands. Brunch just wants you to be happy. And that’s why brunch rules. Spiked and Spicy Sweet Tea Sweet tea is a pretty girl in a sundress sitting in a porch swing on a hot Southern evening. This spiked and spicy version is the same girl with tattoos and stilettos. Yield: 10 to 12 servings Ingredients: 2 quarts water, divided 6 black tea bags 6 cinnamon sticks 2 inches fresh…
  • 6 of the Best Indie Teamakers in the US

    Carrie Keplinger
    10 Apr 2014 | 4:00 am
    If you haven’t yet figured it out, we here at Plum Deluxe are crazy passionate about our tea. We’re constantly seeking out the best teamakers and tea blenders in our quest for the perfect cup. What have we found so far? We’re about to share our top 6 independent US teamakers with you. Pureblend Tea Kari Dandrea of West Chester, PA rivals yours truly in her love of the leaf (which is a difficult feat because I have opinions — just ask my fellow staff members). She started Pureblend because she wanted a fresh, pure cup of tea that nourished her body and soul. All of her teas and…